38: Titles Are Not Jobs 
   
   
 
 
 
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     From Relay FM, this is Upgrade, episode number 38. 
     
     
  
 
 
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     Today's show is brought to you by Hover, simplified domain management. 
     
     
  
 
 
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     Mail route, a secure hosted email service for protection from viruses and spam. 
     
     
  
 
 
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     And, go to meeting. 
     
     
  
 
 
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     Make it easy to meet with your team, whenever you need to, wherever you are. 
     
     
  
 
 
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     My name is Myke Hurley and I'm joined as always by the man behind Six Colors, Mr. Jason Snell. 
     
     
  
 
 
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     Hello, Mr. I'm Michael. How are you? 
     
     
  
 
 
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     I am very well, sir. How are you? 
     
     
  
 
 
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     I'm doing good. We had the long weekend, which in England is called the, a very bureaucratic 
     
     
  
 
 
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     name, the Spring Bank Holiday. 
     
     
  
 
 
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     We have many bank holidays. This one doesn't really have too much of a purpose. So it's 
     
     
  
 
 
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     just called the Spring one. 
     
     
  
 
 
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     And the bank is just because the banks are closed and they felt that that was the most 
     
     
  
 
 
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     important thing was that the banks are closed. 
     
     
  
 
 
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     I have no idea why they're called that. I feel like I've looked it up once or twice, 
     
     
  
 
 
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     but they're just called bank holidays. I mean, sometimes when I used to work in a bank, sometimes 
     
     
  
 
 
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     the banks were open, which didn't make any sense, but they were. 
     
     
  
 
 
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     That's a crime, the banks open on a bank holiday. That's madness. 
     
     
  
 
 
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     You can imagine how we felt. 
     
     
  
 
 
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     I was in, on this weekend, which I was in Europe, I forget when that was, 2004 or something 
     
     
  
 
 
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     like that. We ended up in Bruges in Belgium and it was also a long weekend there. I think 
     
     
  
 
 
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     it was something related to a church calendar thing, but I think everybody sort of agrees 
     
     
  
 
 
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     that they're going to find a way to have the last Monday in May off as a kickoff to summer. 
     
     
  
 
 
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     It was funny because the banks were definitely on holiday in Bruges because there was no 
     
     
  
 
 
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     money in the ATMs. So we were like, "We don't have money and we can't get money." It was 
     
     
  
 
 
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     interesting. And we finally found an ATM somewhere, like our fifth ATM, finally we found some 
     
     
  
 
 
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     ones that would send some euro to us. It was weird. Belgium, what are you going to do? 
     
     
  
 
 
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     Anyway, yes, Memorial Day here in the US. And so, my daughter marched in a parade yesterday, 
     
     
  
 
 
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     and yeah, it was nice. It's the official kickoff to summer in San Francisco, which 
     
     
  
 
 
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     means that it was like 60 degrees and foggy all day, as it usually is on Memorial Day. 
     
     
  
 
 
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     So you know, stand outside and shiver. 
     
     
  
 
 
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     Woo, summer. 
     
     
  
 
 
 
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     I'm hoping for a little bit of sun in a couple of weeks' time. 
     
     
  
 
 
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     I hope, well we haven't had any so far, but I hope that it turns nice so that we can put 
     
     
  
 
 
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     on a nice show for you people when you're all out here in two weeks. 
     
     
  
 
 
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     Two weeks, Myke. 
     
     
  
 
 
 
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     So you know what that means next week, right? 
     
     
  
 
 
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     I don't know. 
     
     
  
 
 
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     No, what does that mean for next week? 
     
     
  
 
 
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     Predictions! 
     
     
  
 
 
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     Oh no, okay good. 
     
     
  
 
 
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     I was worried that, I was worried you were going to say something like it's the mid-year 
     
     
  
 
 
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     Upgrady Awards! No! I have ideas about the Upgradies by the way for the end of the year. 
     
     
  
 
 
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     I have ideas. 
     
     
  
 
 
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     Steve: See? I told you. I told you it would kick in. 
     
     
  
 
 
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     Adam; I do have some ideas. They will actually be the second annual Upgradies, which is you 
     
     
  
 
 
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     can't do annual unless you do them again. So it will actually be legitimately annual. 
     
     
  
 
 
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     Anyway, yes, we'll do some predictions next week and then we will be together for our, 
     
     
  
 
 
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     I guess this will be our third live in-person upgrade in two weeks after the keynote. 
     
     
  
 
 
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     So that will be exciting. 
     
     
  
 
 
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     We'll be recording on Monday as well which is fantastic. 
     
     
  
 
 
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     So we'll be live from San Francisco which I enjoy. 
     
     
  
 
 
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     This is where the Monday broadcast pays off. 
     
     
  
 
 
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     Although today it's on Tuesday. 
     
     
  
 
 
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     And also whatever day, podcasting, whatever day you choose to listen to this, it might 
     
     
  
 
 
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     be Thursday where you are. 
     
     
  
 
 
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     Hello Thursday. 
     
     
  
 
 
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     Should we do some follow up? 
     
     
  
 
 
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     I think that's a good idea. 
     
     
  
 
 
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     A couple of things this week. 
     
     
  
 
 
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     So we had something from listener Eric who wanted to kind of just... we were talking 
     
     
  
 
 
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     about pronunciations again last week in Ask Upgrade about trying to teach Siri pronunciations 
     
     
  
 
 
 
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     And we were saying that where you can't necessarily teach it, pronunciations of different words 
     
     
  
 
 
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     for the text dictation, you can teach it to learn your name and to say your name back 
     
     
  
 
 
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     to you correctly. 
     
     
  
 
 
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     However, Eric has had some problems with this. 
     
     
  
 
 
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     cannot teach Siri how to pronounce his name. His last name is spelled R-A-U-C-H. It has 
     
     
  
 
 
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     a silent C-H. So I'm going to say it's like Rau or Raul or something like that. He 
     
     
  
 
 
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     says he cannot get Siri to learn his name in any fashion, which is so unfortunate. I 
     
     
  
 
 
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     guess you'd have to like put it in as like R-A-W or something like that. 
     
     
  
 
 
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     Well, this is my understanding is that there is a field in contacts for pronunciation. 
     
     
  
 
 
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     And I think, but I don't know where it gets used, but it might get used in this way, where 
     
     
  
 
 
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     you can put in the pronunciation and you can have that be a phonetic, you know, pronunciation, 
     
     
  
 
 
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     something ridiculous. Like when I do the incomparable intros and the little computer voice reads 
     
     
  
 
 
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     the number and sometimes those are bizarre phrases that I put in there in order to get 
     
     
  
 
 
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     it to sound the way I want it to sound. And I think you can do that with any contact is 
     
     
  
 
 
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     have a pronunciation field and it gets used in some places, but it's inconsistent and 
     
     
  
 
 
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     yeah, Siri, you know, she's going to do what she's going to do or if you're in other parts 
     
     
  
 
 
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     of the world, he's going to do what he's going to do. But, you know, Siri is just, Siri is 
     
     
  
 
 
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     going to Siri, is what I'm saying. 
     
     
  
 
 
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     -Siri is a dude here. 
     
     
  
 
 
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     -Yeah, I know. 
     
     
  
 
 
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     -I think that there is a female voice now, but I'm very used to British Siri being a 
     
     
  
 
 
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     guy, so I kind of just leave it as it is. But I think that we got the female voice in 
     
     
  
 
 
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     and like, you know, a seven or something. 
     
     
  
 
 
 
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     - But, you know, it takes on a certain personality, so. 
     
     
  
 
 
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     - Yeah, oh yeah. 
     
     
  
 
 
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     - So we were talking about Letterman a bit last week. 
     
     
  
 
 
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     We were talking about your "Encompro" episode, 
     
     
  
 
 
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     and I'd kind of just wanted to get, 
     
     
  
 
 
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     'cause I don't know if you're gonna talk about it 
     
     
  
 
 
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     anywhere else, I wanted to just get a brief feeling 
     
     
  
 
 
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     for were you happy, did you watch Letterman finale? 
     
     
  
 
 
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     How did you feel about it? 
     
     
  
 
 
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     - Yeah, we watched it on broadcast, 
     
     
  
 
 
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     stayed up late and watched it, 
     
     
  
 
 
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     I talked about it a little bit on the TV podcast I do with Tim Goodman, the TV critic at The 
     
     
  
 
 
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     Hollywood Reporter, which is on the Incomparable. It's called TV Talk Machine. I talked about 
     
     
  
 
 
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     it a little bit with him there. You know, it was a good sendoff. It wasn't Weepy and 
     
     
  
 
 
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     Maudlin. It was lots of montages of stuff. And it ended with this crazy montage that 
     
     
  
 
 
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     the producers have been working on since December. Basically, Foo Fighters comes out, starts 
     
     
  
 
 
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     playing Everlong live on stage, but then instead of showing them, they run this montage. Somebody 
     
     
  
 
 
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     annotated it on Facebook. It's like 500 different clips over the span of four minutes or something. 
     
     
  
 
 
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     It's super crazy. I literally felt like my life was passing before my eyes, especially 
     
     
  
 
 
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     for the first half of it because I remember almost everything in the first half, certainly 
     
     
  
 
 
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     in his NBC days. Suddenly, I had that moment of like, "That is my life from 1985 to, 
     
     
  
 
 
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     1995 at least. It was pretty crazy. So it was good. I think it was a good send-off to 
     
     
  
 
 
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     just say goodbye and talk about stuff, memories and do some funny bits and have it be done. 
     
     
  
 
 
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     And it wasn't one of those kind of teary finales and I think that was fitting. And so yeah, 
     
     
  
 
 
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     it was good. Beyond that, I mean I didn't watch the show. I wasn't watching the show 
     
     
  
 
 
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     show regularly the last few years anyway. So, you know, it's just a passing of a moment 
     
     
  
 
 
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     then. And I said that in the incomparable episode that I did about it is, you know, 
     
     
  
 
 
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     when I thought about it, you know, this is something that I moved on from this a long 
     
     
  
 
 
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     time ago. And so it's not as if something was taken from me so much as it was a moment 
     
     
  
 
 
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     to think about those good times in the past. And I think the finale did that too. So, yeah. 
     
     
  
 
 
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     So thanks for asking, but it was good. Yeah. 
     
     
  
 
 
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     - So when I saw everybody talking about it, 
     
     
  
 
 
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     I decided that I would go to YouTube 
     
     
  
 
 
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     and I watched a few clips from the finale. 
     
     
  
 
 
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     But it was one of those scenarios, 
     
     
  
 
 
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     like I just wanna watch the whole thing. 
     
     
  
 
 
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     Like just give me the whole thing. 
     
     
  
 
 
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     However you need to do that, just let me watch it. 
     
     
  
 
 
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     Like I've never wanted to watch Letterman before 
     
     
  
 
 
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     because it's just never been something 
     
     
  
 
 
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     that was on my radar too much. 
     
     
  
 
 
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     Like I know of him, I know about all the late night shows. 
     
     
  
 
 
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     But I didn't really particularly have an interest 
     
     
  
 
 
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     in watching it before. 
     
     
  
 
 
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     But I wanted to watch that episode. 
     
     
  
 
 
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     Couldn't like just watch these little snippets of it, which was fine 
     
     
  
 
 
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     But I kind of wanted to see the whole thing and plus like they were you know 
     
     
  
 
 
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     The snippets that I watched were good 
     
     
  
 
 
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     But like they weren't I mean and I had heard people talking about this like they weren't like the kind of snippets that you see from 
     
     
  
 
 
 
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     Talk shows where they're like you can just take that one little bit and you're good, right? 
     
     
  
 
 
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     It felt like that there was more to it than that because I know like, you know 
     
     
  
 
 
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     I'd heard like in some profiles that maybe one of the reasons he's decided to go away is because shows like 
     
     
  
 
 
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     Jimmy Fallon and James Corden and people like that they make their bits to be shared right to go viral, right? 
     
     
  
 
 
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     And he wasn't too interested in doing that 
     
     
  
 
 
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     Well, I think there is a full show up there 
     
     
  
 
 
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     You may have to do your magical things to make it think that you're in the US 
     
     
  
 
 
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     but there is on the CBS comm slash late show there's a 
     
     
  
 
 
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     The leftmost in their list of latest videos is full episode, and it looks like that's 
     
     
  
 
 
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     the final episode, so it may be there. 
     
     
  
 
 
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     >> So I was just going to YouTube. 
     
     
  
 
 
 
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     >> I don't know why not just put it on YouTube. 
     
     
  
 
 
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     >> Well I'm sure they have their reasons, but I think there's a way to get it. 
     
     
  
 
 
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     >> I can't watch it because of my geographical reasons, although I can if I do some stuff. 
     
     
  
 
 
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     >> You can do your magic tricks anyway, but yeah. 
     
     
  
 
 
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     It's funny because they're done now and they were ripping the seats out of the theater 
     
     
  
 
 
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     and they asked him about it actually. He was at the Indy 500, the auto race this weekend 
     
     
  
 
 
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     because he's from Indianapolis and he is a co-owner of cars that race in that race actually. 
     
     
  
 
 
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     He said, "Yeah, day later they're tearing the seats out of the theater." So that pretty 
     
     
  
 
 
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     much says it all about show business, right? So they're done. They're moving out the staff 
     
     
  
 
 
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     and it's just over. It wasn't just, "We're going to have some time to tidy up." It's 
     
     
  
 
 
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     shows over, folks. So that's kind of interesting, that website on the CBS site. It presumably 
     
     
  
 
 
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     is just abandoned now and then at some point, it will get turned into the Stephen Colbert 
     
     
  
 
 
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     site. And I have this question about contractually, at what point are they on their own and that 
     
     
  
 
 
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     Letterman's company owns all that material and are they going to… Is there a staff 
     
     
  
 
 
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     at his company because Worldwide Pants is his production company. Are they building 
     
     
  
 
 
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     a David Letterman.com or something like that that's got old clips or archives or things 
     
     
  
 
 
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     they post on YouTube? Johnny Carson's estate actually has that. So I wonder if they'll 
     
     
  
 
 
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     do that. But it's interesting. This is one of those cases of like digital permanence 
     
     
  
 
 
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     and impermanence where I feel like a lot of these clips that are on the official site, 
     
     
  
 
 
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     they're just going to go away because CBS is going to want to promote the new version 
     
     
  
 
 
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     of the show hosted by Stephen Colbert and I'm not sure whether that all the Letterman 
     
     
  
 
 
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     stuff won't just get thrown in the trash you know digitally like the like the set and the 
     
     
  
 
 
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     seats were thrown in the trash the next day. 
     
     
  
 
 
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     David: You don't want to like you know from that perspective you don't want to revel in 
     
     
  
 
 
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     how great the past is when you're trying to promote the new show. 
     
     
  
 
 
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     Tim: CBS's job is to promote the new show plus I'm not quite sure what CBS's rights 
     
     
  
 
 
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     to that stuff are contractually after some period of time like it may be that the moment 
     
     
  
 
 
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     Colbert premieres, the Letterman stuff has to go off because it's not theirs anymore. 
     
     
  
 
 
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     It belongs to Letterman and not CBS. That is probably the case. So it's a weird thing, 
     
     
  
 
 
	 00:11:50
     ◼ 
      
     ►  
     but it made me think about the fact that NBC and David Letterman, they have never made 
     
     
  
 
 
	 00:11:58
     ◼ 
      
     ►  
     much effort to show old clips. There have been reruns a couple of times of old David 
     
     
  
 
 
	 00:12:03
     ◼ 
      
     ►  
     Letterman shows and those got nipped in the bud pretty quickly. And so that stuff is not 
     
     
  
 
 
	 00:12:08
     ◼ 
      
     ►  
     available anywhere except on YouTube where huge amounts of it are available. In fact, 
     
     
  
 
 
	 00:12:12
     ◼ 
      
     ►  
     I was seeing people, even Jimmy Kimmel, I think, when he said goodbye to Letterman on 
     
     
  
 
 
	 00:12:19
     ◼ 
      
     ►  
     the same night as Letterman's last show, he played a clip from YouTube of a favorite 
     
     
  
 
 
	 00:12:25
     ◼ 
      
     ►  
     moment of his. So these people just put, you know, and I was going to do it and I discovered 
     
     
  
 
 
	 00:12:29
     ◼ 
      
     ►  
     that every clip that I saved on an old VHS tape that I got out and I was playing and 
     
     
  
 
 
	 00:12:33
     ◼ 
      
     ►  
     all that, they're all already on YouTube. So in the end, that's your digital permanence. 
     
     
  
 
 
	 00:12:37
     ◼ 
      
     ►  
     It's like people going outside of the law in order to get this stuff around and then 
     
     
  
 
 
	 00:12:42
     ◼ 
      
     ►  
     that becomes this incredibly valuable resource. 
     
     
  
 
 
	 00:12:45
     ◼ 
      
     ►  
     Whereas the official channels, you know, that stuff is inaccessible like you said, you didn't 
     
     
  
 
 
	 00:12:50
     ◼ 
      
     ►  
     even look on CBS.com and then it goes away because their, you know, their contract expires 
     
     
  
 
 
	 00:12:55
     ◼ 
      
     ►  
     and it's just all gone. 
     
     
  
 
 
	 00:12:56
     ◼ 
      
     ►  
     So you know, bless you YouTubers for uploading things you don't have the rights to so that 
     
     
  
 
 
	 00:13:03
     ◼ 
      
     ►  
     we could actually see this stuff. 
     
     
  
 
 
	 00:13:05
     ◼ 
      
     ►  
     So, otherwise it's just lost. 
     
     
  
 
 
	 00:13:09
     ◼ 
      
     ►  
     Yeah. So many of the Farewell Letterman pieces in the last couple of weeks have had YouTube 
     
     
  
 
 
	 00:13:14
     ◼ 
      
     ►  
     embeds in them. Those are all not authorized by David Letterman or NBC, but that's also 
     
     
  
 
 
	 00:13:20
     ◼ 
      
     ►  
     the legacy of the show. I mean, thank goodness those things exist because otherwise… Well, 
     
     
  
 
 
	 00:13:24
     ◼ 
      
     ►  
     I sent you… We were talking last week, not to spoil a future episode of a different podcast, 
     
     
  
 
 
	 00:13:30
     ◼ 
      
     ►  
     we were talking last week about off of this show about music and I sent you a still of 
     
     
  
 
 
	 00:13:39
     ◼ 
      
     ►  
     David Letterman holding up the record of my favorite album of all time. 
     
     
  
 
 
	 00:13:43
     ◼ 
      
     ►  
     David Why would we have been talking about that? 
     
     
  
 
 
	 00:13:45
     ◼ 
      
     ►  
     Tim I don't know why that would be. It's for 
     
     
  
 
 
	 00:13:47
     ◼ 
      
     ►  
     a future episode of Clockwise obviously. So that was just, that was just, you know, that's 
     
     
  
 
 
	 00:13:53
     ◼ 
      
     ►  
     on YouTube. I searched for the band and Letterman and I got all of their performances on Letterman 
     
     
  
 
 
	 00:13:59
     ◼ 
      
     ►  
     they're all on YouTube so yeah shine on you crazy pirates. 
     
     
  
 
 
	 00:14:06
     ◼ 
      
     ►  
     So you released your photo book. It's out now. It's finally all done. 
     
     
  
 
 
	 00:14:14
     ◼ 
      
     ►  
     Yeah I think they're calling it version 1.1. I would say it's the real final version of it. 
     
     
  
 
 
	 00:14:18
     ◼ 
      
     ►  
     We released sort of the first half and yeah yeah so it's a Photos for Mac, a Take Control crash course is the name of it. 
     
     
  
 
 
	 00:14:27
     ◼ 
      
     ►  
     can get it at TakeControl.com. Or no, TakeControlBooks.com, sorry. Don't go to... that's like that dash.com 
     
     
  
 
 
	 00:14:34
     ◼ 
      
     ►  
     that's laundry detergent. Don't go there. And don't go to TakeControl. TakeControlBooks.com. 
     
     
  
 
 
	 00:14:40
     ◼ 
      
     ►  
     And so it's part of the Take Control Books line, so what you're going to get is it's... 
     
     
  
 
 
	 00:14:44
     ◼ 
      
     ►  
     I think the page count is like 60-ish. It's this like super boiled-down design, lots of 
     
     
  
 
 
	 00:14:51
     ◼ 
      
     ►  
     screenshots, lots of references. It is me trying to boil down everything like you need. 
     
     
  
 
 
	 00:14:56
     ◼ 
      
     ►  
     kind of dense. I think it's visual, so it's easier to get through. I was thinking about 
     
     
  
 
 
	 00:15:02
     ◼ 
      
     ►  
     it. If I had written a traditional book, I probably would have written four times the 
     
     
  
 
 
	 00:15:07
     ◼ 
      
     ►  
     amount of words, but I'm not sure it would have been any more informative, and I'm pretty 
     
     
  
 
 
	 00:15:14
     ◼ 
      
     ►  
     sure it wouldn't have been as easy to read. It's an interesting format. I wrote this to 
     
     
  
 
 
	 00:15:20
     ◼ 
      
     ►  
     to fit their format, but their format is interesting in that the Crash Course format is, you know, 
     
     
  
 
 
	 00:15:26
     ◼ 
      
     ►  
     it's kind of no nonsense. The chapters… 
     
     
  
 
 
	 00:15:28
     ◼ 
      
     ►  
     David: Not a lot of voice in there, I assume. 
     
     
  
 
 
	 00:15:31
     ◼ 
      
     ►  
     David Tzemba-Lemmich Yeah, there's some jokes in there. I tried 
     
     
  
 
 
	 00:15:34
     ◼ 
      
     ►  
     to put some voice in there, but you know, there's not a lot of room for it. You know, 
     
     
  
 
 
	 00:15:37
     ◼ 
      
     ►  
     the chapters are of a fairly constrained length. You've got a column running down the side 
     
     
  
 
 
	 00:15:41
     ◼ 
      
     ►  
     with sidebars and images in it. It is a format that you're fitting, but I think what's 
     
     
  
 
 
	 00:15:45
     ◼ 
      
     ►  
     powerful about it is it's really no nonsense. It's like, you know, if you want to read 
     
     
  
 
 
	 00:15:50
     ◼ 
      
     ►  
     a book that is thousands and thousands of words about some piece of software because 
     
     
  
 
 
	 00:15:53
     ◼ 
      
     ►  
     it's fun. This is probably not the book for you. This is a book that is like, "Let's 
     
     
  
 
 
	 00:15:58
     ◼ 
      
     ►  
     get down to business. Here's what you need to know. Here's some tips. Here's what 
     
     
  
 
 
	 00:16:01
     ◼ 
      
     ►  
     these different tools do." And I kind of appreciate that because I think there's 
     
     
  
 
 
	 00:16:05
     ◼ 
      
     ►  
     probably more of an audience for that than there is for sort of recreational reading 
     
     
  
 
 
	 00:16:08
     ◼ 
      
     ►  
     about software. So that's what they're… and Adam and Tanya Anx to do it. You know, 
     
     
  
 
 
	 00:16:13
     ◼ 
      
     ►  
     they know their business and they know their audience. But it was an educational experience 
     
     
  
 
 
	 00:16:18
     ◼ 
      
     ►  
     to write it. I feel like I've learned a whole lot about photos for Mac and I like it. I'm 
     
     
  
 
 
	 00:16:23
     ◼ 
      
     ►  
     not going to ditch it. I do like it, although it's got some serious limitations that hopefully 
     
     
  
 
 
	 00:16:29
     ◼ 
      
     ►  
     Apple is already working on. 
     
     
  
 
 
	 00:16:30
     ◼ 
      
     ►  
     I think having a short book that gives you all the information you're going to need is 
     
     
  
 
 
	 00:16:35
     ◼ 
      
     ►  
     good if what you're trying to do is just learn how to use a program. As nice as it is to 
     
     
  
 
 
	 00:16:40
     ◼ 
      
     ►  
     get a lot more of the character around it, if a crash course is what you're looking for, 
     
     
  
 
 
	 00:16:45
     ◼ 
      
     ►  
     60 pages seems about right. 
     
     
  
 
 
	 00:16:47
     ◼ 
      
     ►  
     Yeah, I mean, and you can jump around and it's got, you know, it's very visual. 
     
     
  
 
 
	 00:16:51
     ◼ 
      
     ►  
     They do some nice things like when you say click on this button or look at this icon, 
     
     
  
 
 
	 00:16:55
     ◼ 
      
     ►  
     the icon is in the text, like you put it right. I mean, it was a lot of work for me to take 
     
     
  
 
 
	 00:16:59
     ◼ 
      
     ►  
     the screenshots and all that, but it ends up being, yeah, so it's interesting. It's 
     
     
  
 
 
	 00:17:06
     ◼ 
      
     ►  
     been interesting. I've gotten some feedback already from people, you know, and some of 
     
     
  
 
 
	 00:17:10
     ◼ 
      
     ►  
     it is why did it take so long and the answer is because Apple like sort of unveiled photos 
     
     
  
 
 
	 00:17:16
     ◼ 
      
     ►  
     really much earlier than I think anybody anticipated. And I started writing it when it was in that 
     
     
  
 
 
	 00:17:21
     ◼ 
      
     ►  
     first beta. And it just with my travel and a bunch of other production issues with them, 
     
     
  
 
 
	 00:17:26
     ◼ 
      
     ►  
     it took until now for us to get the final final. But that's what we got the first half 
     
     
  
 
 
	 00:17:29
     ◼ 
      
     ►  
     out when we did is we wanted to get as much as we could out as soon as we could. And then 
     
     
  
 
 
	 00:17:34
     ◼ 
      
     ►  
     again, like the format, you know, I think it's actually a really clever format and I 
     
     
  
 
 
	 00:17:40
     ◼ 
      
     ►  
     think it's a very useful format. If you are expecting, you know, Jason's 20,000, you know, 
     
     
  
 
 
	 00:17:46
     ◼ 
      
     ►  
     word essay on the meaning of photos, you're not going to get it because that's not the 
     
     
  
 
 
	 00:17:49
     ◼ 
      
     ►  
     point of the book. The book is really, you know, what are all the tools and how do I 
     
     
  
 
 
	 00:17:53
     ◼ 
      
     ►  
     use it? And I think it's very useful in that. 
     
     
  
 
 
	 00:17:56
     ◼ 
      
     ►  
     - Cool. We have a ton of stuff to get to today. 
     
     
  
 
 
 
	 00:17:59
     ◼ 
      
     ►  
     - So we should probably do that. But before we do, let me take a moment to thank our friends 
     
     
  
 
 
	 00:18:03
     ◼ 
      
     ►  
     over at Hover. Hover is the best way to buy and manage domain names. Me and Jason were 
     
     
  
 
 
	 00:18:09
     ◼ 
      
     ►  
     talking before we recorded today about the fact that we're both coming up to about a 
     
     
  
 
 
	 00:18:13
     ◼ 
      
     ►  
     a year on our projects like Six Colors and Relay are both coming up towards a year old. 
     
     
  
 
 
	 00:18:19
     ◼ 
      
     ►  
     And I'm getting, and I know Jason is as well, a lot of domain renewal notices right now. 
     
     
  
 
 
	 00:18:23
     ◼ 
      
     ►  
     So I'm getting some stuff coming from Hover where it's like, you know, it's coming up 
     
     
  
 
 
	 00:18:28
     ◼ 
      
     ►  
     to a year, do you want to renew? 
     
     
  
 
 
	 00:18:30
     ◼ 
      
     ►  
     And you know, the only thing that I ever hear from them is just these renewal notices, which 
     
     
  
 
 
	 00:18:34
     ◼ 
      
     ►  
     is great, they don't send me a bunch of spam. 
     
     
  
 
 
	 00:18:36
     ◼ 
      
     ►  
     But what it's doing is reminding me of like a year ago about all of the stuff that I was 
     
     
  
 
 
	 00:18:42
     ◼ 
      
     ►  
     trying to buy to think of names for Relay when me and Stephen were thinking about this 
     
     
  
 
 
	 00:18:46
     ◼ 
      
     ►  
     stuff and it reminds me of the process like so we would have an idea for a name so we'd 
     
     
  
 
 
	 00:18:51
     ◼ 
      
     ►  
     go over to hover it was like the first place that we'd go is the domain available if it 
     
     
  
 
 
	 00:18:56
     ◼ 
      
     ►  
     was we'd buy them and it was really simple to do and what it will allow you to do is 
     
     
  
 
 
	 00:19:00
     ◼ 
      
     ►  
     to collect up these names that you could then maybe use other stuff or just to make sure 
     
     
  
 
 
	 00:19:05
     ◼ 
      
     ►  
     that you have them in place and then once you get the domains that you want they sit 
     
     
  
 
 
	 00:19:10
     ◼ 
      
     ►  
     there and they're very easy to manage, they have great domain management tools but their 
     
     
  
 
 
	 00:19:14
     ◼ 
      
     ►  
     buying process is just so simple and so easy. You don't have to go through a thousand screens, 
     
     
  
 
 
	 00:19:20
     ◼ 
      
     ►  
     it shows you what's available. If the domain that you want isn't available they'll show 
     
     
  
 
 
	 00:19:23
     ◼ 
      
     ►  
     you some really smart recommendations and all of the TLDs that are available. So .com 
     
     
  
 
 
	 00:19:28
     ◼ 
      
     ►  
     might not be but they have .net, .me, .co.uk, .plumbing, .coffee, .fish, anything you need 
     
     
  
 
 
	 00:19:34
     ◼ 
      
     ►  
     they have it. Hover have got them all. They give you who is privacy for free, that's one 
     
     
  
 
 
	 00:19:38
     ◼ 
      
     ►  
     of my favorite things about hover because when you buy a domain you don't 
     
     
  
 
 
	 00:19:42
     ◼ 
      
     ►  
     necessarily want the whole world knowing your home address that's what hover makes 
     
     
  
 
 
	 00:19:46
     ◼ 
      
     ►  
     sure that you get for free of all of your domains and I was registering a 
     
     
  
 
 
	 00:19:49
     ◼ 
      
     ►  
     domain a couple of days ago with hover and I like is it's automatically checked 
     
     
  
 
 
	 00:19:53
     ◼ 
      
     ►  
     you can't miss it right they check it for you the who is privacy which is 
     
     
  
 
 
	 00:19:57
     ◼ 
      
     ►  
     fantastic of course you don't have to have it but you should have it because 
     
     
  
 
 
	 00:20:00
     ◼ 
      
     ►  
     it keeps your private information safe however have great customer support 
     
     
  
 
 
	 00:20:04
     ◼ 
      
     ►  
     including a no hold no wait no transfer telephone support policy you give hover 
     
     
  
 
 
	 00:20:08
     ◼ 
      
     ►  
     a call you're going to speak to somebody that's going to be able to help you. They 
     
     
  
 
 
	 00:20:11
     ◼ 
      
     ►  
     have great email support as well, they have great guides and support 
     
     
  
 
 
	 00:20:15
     ◼ 
      
     ►  
     documents on their website in case you want to do stuff on your own and don't 
     
     
  
 
 
	 00:20:18
     ◼ 
      
     ►  
     forget Hover's valet service where they can take all the domains you have as a 
     
     
  
 
 
	 00:20:22
     ◼ 
      
     ►  
     number provider and move them to Hover for free for you. They'll just do it all 
     
     
  
 
 
	 00:20:26
     ◼ 
      
     ►  
     it's fantastic it's absolutely fantastic they'll just do that for you. So head on 
     
     
  
 
 
	 00:20:30
     ◼ 
      
     ►  
     over right now to hover.com and you should be trying them out for yourself 
     
     
  
 
 
	 00:20:33
     ◼ 
      
     ►  
     yourself, you can get 10% off your first purchase at Hover if you use the code "dubdub". 
     
     
  
 
 
	 00:20:39
     ◼ 
      
     ►  
     D-U-B-D-U-B. People are going to hate me for that one. So that's "dubdub" D-U-B-D-U-B. 
     
     
  
 
 
	 00:20:45
     ◼ 
      
     ►  
     You're going to get 10% off your first purchase and show your support for Upgrade and all 
     
     
  
 
 
	 00:20:48
     ◼ 
      
     ►  
     of ReadAFM. Thank you to Hover for sponsoring this week's episode. 
     
     
  
 
 
	 00:20:52
     ◼ 
      
     ►  
     Myke, Upgrade.fish is available by the way. 
     
     
  
 
 
	 00:20:55
     ◼ 
      
     ►  
     I don't know why I haven't bought it already. 
     
     
  
 
 
	 00:21:00
     ◼ 
      
     ►  
     So yesterday as we record this, so it was Labor Day in the States. 
     
     
  
 
 
 
 
	 00:21:06
     ◼ 
      
     ►  
     Memorial Day. 
     
     
  
 
 
 
	 00:21:08
     ◼ 
      
     ►  
     Memorial Day. 
     
     
  
 
 
	 00:21:09
     ◼ 
      
     ►  
     I was getting those ones mixed up. 
     
     
  
 
 
	 00:21:10
     ◼ 
      
     ►  
     I don't think I need to worry about it. 
     
     
  
 
 
	 00:21:12
     ◼ 
      
     ►  
     It's not my country. 
     
     
  
 
 
	 00:21:14
     ◼ 
      
     ►  
     I know it's a holiday. 
     
     
  
 
 
	 00:21:16
     ◼ 
      
     ►  
     I apologize. 
     
     
  
 
 
	 00:21:17
     ◼ 
      
     ►  
     Well, judging by your accent, it's rapidly becoming your country, so watch it early. 
     
     
  
 
 
	 00:21:21
     ◼ 
      
     ►  
     We'll wait until I actually get the visa and make the move. 
     
     
  
 
 
 
	 00:21:26
     ◼ 
      
     ►  
     So it was Memorial Day. 
     
     
  
 
 
	 00:21:27
     ◼ 
      
     ►  
     There we go. 
     
     
  
 
 
	 00:21:28
     ◼ 
      
     ►  
     We got it right this time. 
     
     
  
 
 
	 00:21:29
     ◼ 
      
     ►  
     Good job. And Johnny Ive got a new job. 
     
     
  
 
 
	 00:21:34
     ◼ 
      
     ►  
     Apparently, or has he had it for a while? He told Stephen Fry about his new job. 
     
     
  
 
 
	 00:21:39
     ◼ 
      
     ►  
     Yes, this is really interesting. So it was announced in the UK, in the Telegraph, in 
     
     
  
 
 
	 00:21:44
     ◼ 
      
     ►  
     a profile by Stephen Fry. That was how it came to the world. 
     
     
  
 
 
	 00:21:48
     ◼ 
      
     ►  
     And then Tim Cook sent a memo. Yeah. 
     
     
  
 
 
	 00:21:51
     ◼ 
      
     ►  
     Yeah, which then leaks out, as these things tend to do, and I believe they're written 
     
     
  
 
 
	 00:21:55
     ◼ 
      
     ►  
     that way. They've got to be, right? You've got to write those knowing that the world's 
     
     
  
 
 
	 00:21:58
     ◼ 
      
     ►  
     going to see them. Like, "Oh, by the way, everyone, secret project X is coming along. 
     
     
  
 
 
	 00:22:03
     ◼ 
      
     ►  
     It's coming along nice and I don't tell anyone." 
     
     
  
 
 
	 00:22:06
     ◼ 
      
     ►  
     Shh! Keep it under your hat. 
     
     
  
 
 
	 00:22:09
     ◼ 
      
     ►  
     So he is now Chief Design Officer. So he is what is now known as a C-level executive. 
     
     
  
 
 
	 00:22:15
     ◼ 
      
     ►  
     C-level. That's right. He's living in C-level. He's pivoting with brands at C-level. 
     
     
  
 
 
	 00:22:21
     ◼ 
      
     ►  
     So this puts him with… is Phil Shiller like a CMO or is he just… 
     
     
  
 
 
	 00:22:29
     ◼ 
      
     ►  
     I think he's senior vice president, executive vice president, yeah. 
     
     
  
 
 
	 00:22:34
     ◼ 
      
     ►  
     So this puts Ive at a very, very strong position in Apple now, at least from a title perspective, 
     
     
  
 
 
	 00:22:41
     ◼ 
      
     ►  
     because in theory, as people have said, he's probably one of the most strong people. 
     
     
  
 
 
	 00:22:46
     ◼ 
      
     ►  
     It effectively goes Tim Cook, Johnny Ive, everybody else. 
     
     
  
 
 
	 00:22:50
     ◼ 
      
     ►  
     else is senior vice president. So the only, that we know of at this point, the only C-level 
     
     
  
 
 
	 00:22:57
     ◼ 
      
     ►  
     executive is Johnny Iff. 
     
     
  
 
 
 
	 00:23:01
     ◼ 
      
     ►  
     Well, so we have what, Tim Cook and then we have the COO as well? 
     
     
  
 
 
	 00:23:09
     ◼ 
      
     ►  
     Is there a, there's a, you know, do they call that, do they call that person the COO? 
     
     
  
 
 
	 00:23:16
     ◼ 
      
     ►  
     I have no idea anymore. 
     
     
  
 
 
	 00:23:17
     ◼ 
      
     ►  
     I'm looking at the executive profile list and I don't see anybody with a chief title 
     
     
  
 
 
	 00:23:22
     ◼ 
      
     ►  
     other than Tim Cook. 
     
     
  
 
 
	 00:23:25
     ◼ 
      
     ►  
     Well, there we go. 
     
     
  
 
 
	 00:23:27
     ◼ 
      
     ►  
     There are now two people that are working underneath Johnny. 
     
     
  
 
 
	 00:23:31
     ◼ 
      
     ►  
     So if you remember, when Forstor left, they pushed the industrial design and user interface 
     
     
  
 
 
	 00:23:40
     ◼ 
      
     ►  
     teams together and Johnny was running them both. 
     
     
  
 
 
	 00:23:44
     ◼ 
      
     ►  
     Now they've split them apart again with Johnny overseeing everything. 
     
     
  
 
 
	 00:23:49
     ◼ 
      
     ►  
     They now have a vice president of industrial design and a vice president of user interface 
     
     
  
 
 
	 00:23:54
     ◼ 
      
     ►  
     design which was how, if I'm remembering correctly, kind of how it was before and then Johnny 
     
     
  
 
 
	 00:24:00
     ◼ 
      
     ►  
     took them both over but now there are officially people that are heading up those two departments 
     
     
  
 
 
	 00:24:05
     ◼ 
      
     ►  
     with Johnny sitting above them. 
     
     
  
 
 
	 00:24:06
     ◼ 
      
     ►  
     That's a different structure but it reminds me of how it was before. 
     
     
  
 
 
	 00:24:11
     ◼ 
      
     ►  
     I'm not sure if it's different. And this is the thing, I don't have any insider information 
     
     
  
 
 
	 00:24:17
     ◼ 
      
     ►  
     about this, but my gut feeling about this is this is... So one of the things that I 
     
     
  
 
 
	 00:24:22
     ◼ 
      
     ►  
     learned in my years doing some media company stuff, but anyway, is you get the job and 
     
     
  
 
 
	 00:24:31
     ◼ 
      
     ►  
     then you get the title a lot of the time. That's just sort of how it works. Putting 
     
     
  
 
 
	 00:24:35
     ◼ 
      
     ►  
     Jonny Ive in charge of software design means he was doing, I mean, that's when his job 
     
     
  
 
 
	 00:24:41
     ◼ 
      
     ►  
     changed. That's when his job changed. Because that's too much. Either he didn't change anything 
     
     
  
 
 
	 00:24:47
     ◼ 
      
     ►  
     at which point he wasn't in charge of it, or, let's be serious, he was in charge of 
     
     
  
 
 
	 00:24:50
     ◼ 
      
     ►  
     it, which means he was not able to spend the amount of time he was able to spend on other 
     
     
  
 
 
	 00:24:54
     ◼ 
      
     ►  
     things. I'm sure he had trusted lieutenants. Maybe these two people were the trusted lieutenants 
     
     
  
 
 
	 00:24:59
     ◼ 
      
     ►  
     at the beginning, Alan Dye and Richard Howarth. Maybe they were not. Maybe they emerged as 
     
     
  
 
 
	 00:25:07
     ◼ 
      
     ►  
     this went along. I don't know that. But let's just assume they more or less were. 
     
     
  
 
 
	 00:25:16
     ◼ 
      
     ►  
     This strikes me as being the quantification of that, that this was part of the plan. Now, 
     
     
  
 
 
	 00:25:21
     ◼ 
      
     ►  
     it may be that this is moving the story forward in the sense that this is also Johnny Ive 
     
     
  
 
 
	 00:25:26
     ◼ 
      
     ►  
     saying, "Now that we've got this ship running more like we talked about, Tim, I don't want 
     
     
  
 
 
	 00:25:33
     ◼ 
      
     ►  
     to be a manager who's doing day-to-day stuff because I'm a designer. These guys are my 
     
     
  
 
 
 
	 00:25:43
     ◼ 
      
     ►  
     Boy, first off, I can identify with that because I had those same feelings, which is you get 
     
     
  
 
 
	 00:25:49
     ◼ 
      
     ►  
     to that point where you're like, "I'm not doing the thing that I am good at and that 
     
     
  
 
 
	 00:25:52
     ◼ 
      
     ►  
     you hired me to do, I'm now doing all of this other stuff. But he's so talented that you 
     
     
  
 
 
	 00:25:57
     ◼ 
      
     ►  
     don't want to lose him, and you trust him, so how do you structure it? And I feel like 
     
     
  
 
 
	 00:26:03
     ◼ 
      
     ►  
     my gut feeling again with no inside information, this is Apple outsider territory, me and Matt 
     
     
  
 
 
	 00:26:07
     ◼ 
      
     ►  
     Drance, we're on the outside. But I view this as being Johnny Ive saying, "I'm in charge 
     
     
  
 
 
	 00:26:15
     ◼ 
      
     ►  
     because you trust me, Tim, but I don't want to be the day-to-day manager of these giant 
     
     
  
 
 
	 00:26:20
     ◼ 
      
     ►  
     groups because I'm a designer at heart and I want to follow, you know, Steven Fry called 
     
     
  
 
 
	 00:26:25
     ◼ 
      
     ►  
     it like blue sky stuff. I don't view it that way. I don't think that he's saying I like 
     
     
  
 
 
	 00:26:29
     ◼ 
      
     ►  
     to just imagine crazy things that will never be built. I think it's more like I want to 
     
     
  
 
 
	 00:26:34
     ◼ 
      
     ►  
     get back to the business of focusing on products. So I read this as being Johnny I'm saying, 
     
     
  
 
 
	 00:26:39
     ◼ 
      
     ►  
     "Look, I have two jobs. I have to be the leader of this giant group and with that I'm going 
     
     
  
 
 
	 00:26:43
     ◼ 
      
     ►  
     to have a couple of people who I manage who are going to be worried about the nuts and 
     
     
  
 
 
	 00:26:48
     ◼ 
      
     ►  
     bolts day-to-day and then I'm also going to be an active participant in product design 
     
     
  
 
 
	 00:26:53
     ◼ 
      
     ►  
     and because that's what I love and that's what you want me doing anyway. So I'm fairly 
     
     
  
 
 
	 00:26:57
     ◼ 
      
     ►  
     positive about this. It could be that this is corporate speak for the fact that Johnny 
     
     
  
 
 
	 00:27:01
     ◼ 
      
     ►  
     Ive is getting burned out and wants to spend more time in England and you know or in his 
     
     
  
 
 
	 00:27:08
     ◼ 
      
     ►  
     mansion in San Francisco and not coming. It could be that but I think it could easily 
     
     
  
 
 
	 00:27:13
     ◼ 
      
     ►  
     be, and I think a perfectly reasonable scenario that I've seen happen in other places is, 
     
     
  
 
 
	 00:27:19
     ◼ 
      
     ►  
     this is allowing your super creative, talented guy to not get lost in being the head of two 
     
     
  
 
 
	 00:27:28
     ◼ 
      
     ►  
     giant groups. So that's my take on it, is that this could easily just be a formalization 
     
     
  
 
 
	 00:27:37
     ◼ 
      
     ►  
     of how this has already come to be that explains how they're functioning gives these two 
     
     
  
 
 
	 00:27:45
     ◼ 
      
     ►  
     other guys the authority and visibility to be part of it while Johnny Ive can go back 
     
     
  
 
 
	 00:27:51
     ◼ 
      
     ►  
     to being, you know, kind of like totem of design at Apple plus work on projects because 
     
     
  
 
 
	 00:27:59
     ◼ 
      
     ►  
     he's really good at that. And honestly, you know, that makes sense to me because if 
     
     
  
 
 
	 00:28:06
     ◼ 
      
     ►  
     whatever the next hard super important design project is at Apple, 
     
     
  
 
 
	 00:28:10
     ◼ 
      
     ►  
     you kinda want Johnny Ive on that, right? You kinda don't want him being like, "Nah, 
     
     
  
 
 
	 00:28:13
     ◼ 
      
     ►  
     I'm too busy. We got a reorg in the software design group over here." It's like, 
     
     
  
 
 
	 00:28:18
     ◼ 
      
     ►  
     no, you don't want him doing that. You want him on those projects. So, 
     
     
  
 
 
	 00:28:22
     ◼ 
      
     ►  
     you know, maybe I'm being a little optimistic here and it's entirely 
     
     
  
 
 
	 00:28:27
     ◼ 
      
     ►  
     possible that this is just a bad sign that Johnny Ive is leading 
     
     
  
 
 
	 00:28:29
     ◼ 
      
     ►  
     and we want to get these guys in place so that when he goes, 
     
     
  
 
 
	 00:28:32
     ◼ 
      
     ►  
     you know, will have people who are visible, but I think it's very easily 
     
     
  
 
 
	 00:28:36
     ◼ 
      
     ►  
     explained as just being that. That he's a really talented guy, 
     
     
  
 
 
	 00:28:39
     ◼ 
      
     ►  
     this is too much for him to manage day to day, they feel like the ship is kind of 
     
     
  
 
 
	 00:28:44
     ◼ 
      
     ►  
     righted from where it was when they made this move, 
     
     
  
 
 
	 00:28:46
     ◼ 
      
     ►  
     and this way those guys get to be seen as leaders while Johnny Ive gets to be 
     
     
  
 
 
 
	 00:28:51
     ◼ 
      
     ►  
     the guy who does design and also go back to 
     
     
  
 
 
	 00:28:55
     ◼ 
      
     ►  
     formally to working on the most important design projects that Apple has. 
     
     
  
 
 
	 00:29:01
     ◼ 
      
     ►  
     So I actually think of it as being a little bit of all of those and kind of in a reverse 
     
     
  
 
 
	 00:29:07
     ◼ 
      
     ►  
     order to the way that you mentioned them. 
     
     
  
 
 
	 00:29:09
     ◼ 
      
     ►  
     So I think that probably first and foremost this is succession planning. 
     
     
  
 
 
	 00:29:15
     ◼ 
      
     ►  
     And that should start in theory 15 years, 20 years before Johnny Ive's going to go. 
     
     
  
 
 
	 00:29:21
     ◼ 
      
     ►  
     You need to know, because it's like the Steve Jobs conundrum all over again. 
     
     
  
 
 
	 00:29:25
     ◼ 
      
     ►  
     Like Apple has to know that they have people that can make stuff without Johnny Ive making 
     
     
  
 
 
 
	 00:29:30
     ◼ 
      
     ►  
     That is a thing that needs to happen and that should start now. 
     
     
  
 
 
	 00:29:33
     ◼ 
      
     ►  
     It does happen but they need to… they've over messaged Johnny Ive just like they over 
     
     
  
 
 
	 00:29:38
     ◼ 
      
     ►  
     messaged Steve Jobs and again Steve Jobs was responsible for a lot of that himself. But 
     
     
  
 
 
	 00:29:44
     ◼ 
      
     ►  
     I think you're right that this is the… we already have a good team here. You risk 
     
     
  
 
 
	 00:29:49
     ◼ 
      
     ►  
     when one guy has everything invested in him that if he leaves then people are like freaking 
     
     
  
 
 
	 00:29:55
     ◼ 
      
     ►  
     out. Oh my God, he left. He did everything. And so some of this is sending the message 
     
     
  
 
 
	 00:29:59
     ◼ 
      
     ►  
     that no no there's very talented teams here that are also working on this stuff. 
     
     
  
 
 
	 00:30:04
     ◼ 
      
     ►  
     That's a PR thing I think that's right. Yeah and then I think it's like going 
     
     
  
 
 
	 00:30:08
     ◼ 
      
     ►  
     back from that is like it is so they just take the managerial stuff away 
     
     
  
 
 
	 00:30:14
     ◼ 
      
     ►  
     because we like to think of Apple as a beautiful incredible place but it is a 
     
     
  
 
 
	 00:30:21
     ◼ 
      
     ►  
     company big company stuff and as the head of a division he will have been 
     
     
  
 
 
	 00:30:27
     ◼ 
      
     ►  
     bogged down in HR stuff. Well, and the people who rise to this level are not rising to that 
     
     
  
 
 
	 00:30:33
     ◼ 
      
     ►  
     level because of their greatness at that stuff. Maybe some of them are great at it. Maybe 
     
     
  
 
 
	 00:30:36
     ◼ 
      
     ►  
     some of them are good at it. Maybe some of them love it. My old boss at IDG, my last 
     
     
  
 
 
	 00:30:41
     ◼ 
      
     ►  
     boss at IDG, was a C-level executive. He was the chief content officer for IDG. And he 
     
     
  
 
 
	 00:30:48
     ◼ 
      
     ►  
     used to be an editor, but he was, he loved being a manager and doing all the political 
     
     
  
 
 
	 00:30:52
     ◼ 
      
     ►  
     he loved it. And I liked him. I like him. He's a good guy. But he took to it in a way 
     
     
  
 
 
	 00:31:00
     ◼ 
      
     ►  
     that I just never—I could not imagine doing that job where he just didn't make stuff 
     
     
  
 
 
	 00:31:07
     ◼ 
      
     ►  
     anymore. His job was to be a manager. So different people react to it differently. I look at 
     
     
  
 
 
	 00:31:12
     ◼ 
      
     ►  
     Johnny Ive, too, and I say, "Well, first off, he doesn't need to do this," right? 
     
     
  
 
 
	 00:31:19
     ◼ 
      
     ►  
     than the excitement of changing the world and making great products. He doesn't need 
     
     
  
 
 
	 00:31:26
     ◼ 
      
     ►  
     the money. He doesn't need the acclaim. The queen has bestowed some accolades on him. 
     
     
  
 
 
	 00:31:34
     ◼ 
      
     ►  
     He will be honored regardless. So what keeps him at Apple? It's the opportunity to make 
     
     
  
 
 
	 00:31:39
     ◼ 
      
     ►  
     cool stuff, and it's probably the opportunity to be involved in designing this stuff in 
     
     
  
 
 
	 00:31:45
     ◼ 
      
     ►  
     detail. So if you're Johnny Ive, I cannot imagine that he wouldn't have a moment where 
     
     
  
 
 
	 00:31:50
     ◼ 
      
     ►  
     he'd say, and maybe this was when he was given this division in the first place, where 
     
     
  
 
 
	 00:31:54
     ◼ 
      
     ►  
     he would say to Tim, "Yeah, I'll get the act together, but at some point I want to 
     
     
  
 
 
	 00:31:58
     ◼ 
      
     ►  
     go back in the design lab, and I'm happy to do it at a high level, but I'm going to 
     
     
  
 
 
	 00:32:03
     ◼ 
      
     ►  
     need to bring in some managers because I don't want to do that job." I mean, that's just 
     
     
  
 
 
	 00:32:07
     ◼ 
      
     ►  
     my gut feeling about him, is that he's not the kind of person who just would be happy 
     
     
  
 
 
	 00:32:14
     ◼ 
      
     ►  
     to give up design altogether and just manage a design group. That doesn't make any sense 
     
     
  
 
 
	 00:32:17
     ◼ 
      
     ►  
     from anything we know about Jonathan and I. 
     
     
  
 
 
	 00:32:21
     ◼ 
      
     ►  
     And then my other thought, you know, working back from that, is if you take those responsibilities 
     
     
  
 
 
	 00:32:26
     ◼ 
      
     ►  
     away from him, he can then spend a bit more time living his life how he wants to live 
     
     
  
 
 
	 00:32:31
     ◼ 
      
     ►  
     it. Because he will continue doing everything he's doing now minus some stuff. He's not 
     
     
  
 
 
	 00:32:38
     ◼ 
      
     ►  
     going to do more, right, in theory. Because from the profiles that we've seen about him 
     
     
  
 
 
	 00:32:43
     ◼ 
      
     ►  
     everything that Stephen Fry talks about is stuff we already knew he was doing. 
     
     
  
 
 
	 00:32:47
     ◼ 
      
     ►  
     So if you take away the vice president, like the SVP and the EVP stuff from somebody and 
     
     
  
 
 
	 00:32:54
     ◼ 
      
     ►  
     allow them to do the free thinking, right, that he should want to be doing and/or work 
     
     
  
 
 
	 00:33:01
     ◼ 
      
     ►  
     on the projects that he wants to work on delegating the rest to his new teams, that is the path 
     
     
  
 
 
	 00:33:09
     ◼ 
      
     ►  
     to someone who has a job that they really want to do and they really love. Because he 
     
     
  
 
 
	 00:33:15
     ◼ 
      
     ►  
     has a, in theory, one of the best jobs in the world, in theory. If you are a designer, 
     
     
  
 
 
	 00:33:21
     ◼ 
      
     ►  
     you want Johnny Ive's job. 
     
     
  
 
 
	 00:33:22
     ◼ 
      
     ►  
     And he, you know, I don't know Johnny Ive. I would imagine that he loves that part of 
     
     
  
 
 
	 00:33:28
     ◼ 
      
     ►  
     his job. And if, I think one of the challenges of all of these incredibly talented people 
     
     
  
 
 
	 00:33:33
     ◼ 
      
     ►  
     who have made a huge amount of money at Apple is how do you get them to stay? You get them 
     
     
  
 
 
	 00:33:38
     ◼ 
      
     ►  
     to stay because where else in the world will they have the opportunity to have the kind 
     
     
  
 
 
	 00:33:42
     ◼ 
      
     ►  
     of impact they can have at Apple and because they're doing things they love. And if somebody 
     
     
  
 
 
	 00:33:48
     ◼ 
      
     ►  
     as a manager, as somebody who used to manage a lot of people, I look at that and say, "Okay, 
     
     
  
 
 
	 00:33:53
     ◼ 
      
     ►  
     you're really talented and we don't want to lose you. We don't have like leverage on you. 
     
     
  
 
 
	 00:33:57
     ◼ 
      
     ►  
     You didn't just buy a super expensive house and now have a big mortgage and there's no 
     
     
  
 
 
	 00:34:01
     ◼ 
      
     ►  
     way you're going to leave your job. You know, you are just, how do I motivate you?" I never 
     
     
  
 
 
	 00:34:06
     ◼ 
      
     ►  
     really liked it when people congratulated you on buying a house because they knew you 
     
     
  
 
 
	 00:34:10
     ◼ 
      
     ►  
     wouldn't quit your job by the way because they did that to me. I never liked that. We 
     
     
  
 
 
	 00:34:13
     ◼ 
      
     ►  
     got you right where we want you, worker. But I look at Jon Yann and it's like, "How do 
     
     
  
 
 
	 00:34:21
     ◼ 
      
     ►  
     you motivate somebody like that?" Well, you say, "I'll unburden you from some of this 
     
     
  
 
 
	 00:34:26
     ◼ 
      
     ►  
     stuff. You've got lieutenants. You already can't do it all. You've got lieutenants who 
     
     
  
 
 
	 00:34:31
     ◼ 
      
     ►  
     are doing this and doing a good job at it and maybe you know those lieutenants hopefully 
     
     
  
 
 
	 00:34:36
     ◼ 
      
     ►  
     and you're like, "Oh, and those guys love that stuff and are really good at it. So let's 
     
     
  
 
 
	 00:34:40
     ◼ 
      
     ►  
     take it off your shoulders." I mean, that makes a lot of sense. And that could very 
     
     
  
 
 
	 00:34:44
     ◼ 
      
     ►  
     well be the whole story here is it's not good for Johnny Ive. It's not good for Apple to 
     
     
  
 
 
	 00:34:51
     ◼ 
      
     ►  
     have Johnny Ive worried about things that aren't designing products, quite honestly. 
     
     
  
 
 
	 00:34:56
     ◼ 
      
     ►  
     Designing products or determining the overarching design philosophy at the company. I feel like 
     
     
  
 
 
	 00:35:00
     ◼ 
      
     ►  
     those are his two jobs and they are bracketed by all of this management junk that he doesn't 
     
     
  
 
 
	 00:35:05
     ◼ 
      
     ►  
     need to deal with. 
     
     
  
 
 
	 00:35:06
     ◼ 
      
     ►  
     Yeah, and there's other things that I think about, like, 
     
     
  
 
 
	 00:35:10
     ◼ 
      
     ►  
     potentially, and I mean, I think this is, there's a good chance that this is the 
     
     
  
 
 
	 00:35:16
     ◼ 
      
     ►  
     case. Stuff like designing the campus is to keep him interested. 
     
     
  
 
 
	 00:35:20
     ◼ 
      
     ►  
     I think, yeah. 
     
     
  
 
 
	 00:35:21
     ◼ 
      
     ►  
     There's no reason in the world that he would be involved in designing 
     
     
  
 
 
	 00:35:27
     ◼ 
      
     ►  
     the new building, because that's not what he designs. 
     
     
  
 
 
 
	 00:35:31
     ◼ 
      
     ►  
     but if you are a designer, like, that is an incredible project to work on. 
     
     
  
 
 
	 00:35:37
     ◼ 
      
     ►  
     - As somebody who has done a slightly smaller project on the new Apple Campus, 
     
     
  
 
 
	 00:35:42
     ◼ 
      
     ►  
     which is we redid our kitchen. 
     
     
  
 
 
 
	 00:35:47
     ◼ 
      
     ►  
     - I will say, if you view the architect and the...this isn't entirely accurate, 
     
     
  
 
 
	 00:35:57
     ◼ 
      
     ►  
     but if you view the architect and the builders of this as sort of your 
     
     
  
 
 
	 00:36:00
     ◼ 
      
     ►  
     contractor. The fact is that when you're building something like this, there are a million little 
     
     
  
 
 
	 00:36:04
     ◼ 
      
     ►  
     decisions that have to be made. And if you're the client, if you're the person who's paying 
     
     
  
 
 
	 00:36:11
     ◼ 
      
     ►  
     to do the work, they will come to you with those decisions. So who at Apple is going 
     
     
  
 
 
	 00:36:15
     ◼ 
      
     ►  
     to make those decisions? And I think that's sort of what's going on here too, is like, 
     
     
  
 
 
	 00:36:20
     ◼ 
      
     ►  
     "Look, Steve's not here anymore to make these decisions. He got the ball rolling here. Johnny 
     
     
  
 
 
	 00:36:24
     ◼ 
      
     ►  
     probably knows what Steve was thinking. He's got his own thoughts." Maybe if you really 
     
     
  
 
 
	 00:36:29
     ◼ 
      
     ►  
     want this thing to have the attention to detail that they want to have it. It is an Apple 
     
     
  
 
 
	 00:36:32
     ◼ 
      
     ►  
     product that they're designing here. Then I feel like maybe that's the role he's in. 
     
     
  
 
 
	 00:36:37
     ◼ 
      
     ►  
     I don't think he's doing architecture, right? They have a prestigious architecture firm 
     
     
  
 
 
	 00:36:41
     ◼ 
      
     ►  
     to do that. But I think he and his people may be the ones who are like making those 
     
     
  
 
 
	 00:36:45
     ◼ 
      
     ►  
     decisions of, you know, for us it was like, "What color do you want the outlets to be?" 
     
     
  
 
 
	 00:36:50
     ◼ 
      
     ►  
     We can put white outlets here, but the material on your wall here is green, so we could custom 
     
     
  
 
 
	 00:36:57
     ◼ 
      
     ►  
     order some green outlets, which was the point where my wife and I melted down and were like, 
     
     
  
 
 
	 00:37:01
     ◼ 
      
     ►  
     "Just put the white outlets in! Ah!" Because there's so many decisions. But that seems 
     
     
  
 
 
	 00:37:05
     ◼ 
      
     ►  
     to me to be the place where Johnny Ive might be fitting in is, "Oh, we need tables. We 
     
     
  
 
 
	 00:37:11
     ◼ 
      
     ►  
     need carpet," or whatever, and being like, "All right, what do we want that to be at 
     
     
  
 
 
	 00:37:16
     ◼ 
      
     ►  
     a high level?" And I know that seems ridiculous because maybe it is not at a high level, but 
     
     
  
 
 
	 00:37:21
     ◼ 
      
     ►  
     I think you're also right that it keeps him engaged, and it also invests in him the idea 
     
     
  
 
 
	 00:37:26
     ◼ 
      
     ►  
     that everything Apple does regarding design is his purview. He's setting the tone there. 
     
     
  
 
 
	 00:37:31
     ◼ 
      
     ►  
     And I think it's also good for Tim Cook because it lets Tim Cook say, "Look, I got this guy. 
     
     
  
 
 
	 00:37:35
     ◼ 
      
     ►  
     This is my guy. I'm not designing products, but I got the best guy at it. I got Sir Jonathan 
     
     
  
 
 
	 00:37:40
     ◼ 
      
     ►  
     Ive doing it for us. He's my chief design officer." I think that's good for Tim Cook 
     
     
  
 
 
 
	 00:37:47
     ◼ 
      
     ►  
     Because you know, they say, it says in the profile that like, he is even designing chairs 
     
     
  
 
 
	 00:37:55
     ◼ 
      
     ►  
     and stuff like that. 
     
     
  
 
 
	 00:37:56
     ◼ 
      
     ►  
     Tim Cynova Yeah, yeah, it is a little bit of whatever 
     
     
  
 
 
	 00:37:59
     ◼ 
      
     ►  
     you want, Johnny, just don't go. 
     
     
  
 
 
	 00:38:02
     ◼ 
      
     ►  
     Whatever interests you, let's do it. 
     
     
  
 
 
	 00:38:06
     ◼ 
      
     ►  
     But at the same time, I mean, I do believe that they view that Apple Campus as an Apple 
     
     
  
 
 
 
	 00:38:14
     ◼ 
      
     ►  
     It's their new home and they want it to be… the last thing you'd want to do is spend 
     
     
  
 
 
	 00:38:19
     ◼ 
      
     ►  
     all that money and then have it be let down with lots of like, you know, crappy chairs 
     
     
  
 
 
 
	 00:38:27
     ◼ 
      
     ►  
     You know, it would be… you want to take it the last mile. 
     
     
  
 
 
	 00:38:30
     ◼ 
      
     ►  
     I think that is a sign of Apple's design philosophy is you want to take it the last 
     
     
  
 
 
 
	 00:38:35
     ◼ 
      
     ►  
     You want to get it all the way there and not have this great idea that then doesn't come 
     
     
  
 
 
	 00:38:38
     ◼ 
      
     ►  
     through in the final execution. 
     
     
  
 
 
	 00:38:40
     ◼ 
      
     ►  
     So just to try and save some follow-up, Luca Maestri is the CFO. 
     
     
  
 
 
 
	 00:38:49
     ◼ 
      
     ►  
     So there isn't a COO, which is interesting to me because Tim was, wasn't he? 
     
     
  
 
 
	 00:38:55
     ◼ 
      
     ►  
     He was a COO. 
     
     
  
 
 
	 00:38:57
     ◼ 
      
     ►  
     But Jeff Williams is just an SVP. 
     
     
  
 
 
 
	 00:39:00
     ◼ 
      
     ►  
     Well, Luca is Senior Vice President and Chief Financial Officer. 
     
     
  
 
 
	 00:39:04
     ◼ 
      
     ►  
     Chief Financial Officer, yep. 
     
     
  
 
 
	 00:39:05
     ◼ 
      
     ►  
     But he's the only one looking at that page that has that. 
     
     
  
 
 
	 00:39:08
     ◼ 
      
     ►  
     there will be three C-level executives. That is so interesting to me that 
     
     
  
 
 
	 00:39:14
     ◼ 
      
     ►  
     it's just that. Like you think about Phil Schiller and he's not the CMO, right? 
     
     
  
 
 
	 00:39:20
     ◼ 
      
     ►  
     Well maybe he will be. Maybe he will be but you know it's just so 
     
     
  
 
 
	 00:39:24
     ◼ 
      
     ►  
     interesting to see. I mean it feels obvious in a company like Apple that you 
     
     
  
 
 
	 00:39:30
     ◼ 
      
     ►  
     would give someone a title like that because design is what they have. That is 
     
     
  
 
 
	 00:39:36
     ◼ 
      
     ►  
     is all they have. They are the company that designs things incredibly well, top to bottom, 
     
     
  
 
 
	 00:39:41
     ◼ 
      
     ►  
     inside and out. That is what they are. So it makes sense that you would create a position 
     
     
  
 
 
 
	 00:39:47
     ◼ 
      
     ►  
     And Shiller used to be worldwide product marketing and now he's worldwide marketing, which I 
     
     
  
 
 
	 00:39:52
     ◼ 
      
     ►  
     think is also kind of interesting. I don't know when that happened. That might have been 
     
     
  
 
 
	 00:39:55
     ◼ 
      
     ►  
     years ago. But yeah, it's a one step from there to be CMO. I think if you're Phil Shiller 
     
     
  
 
 
	 00:40:00
     ◼ 
      
     ►  
     also, he might just say, "I don't like that title. I'd rather just be SVP." 
     
     
  
 
 
	 00:40:04
     ◼ 
      
     ►  
     Maybe. Maybe. This is an interesting thing to me. I think there's a lot of... 
     
     
  
 
 
	 00:40:13
     ◼ 
      
     ►  
     Titles... It's dripping. It's dripping with subtext. Yeah, titles are not jobs. Titles 
     
     
  
 
 
	 00:40:20
     ◼ 
      
     ►  
     are not jobs. Titles are... They're statements. They're communication. Titles are communication. 
     
     
  
 
 
	 00:40:25
     ◼ 
      
     ►  
     You communicate your role and your importance with your title when you're talking to your 
     
     
  
 
 
	 00:40:29
     ◼ 
      
     ►  
     peers or you're applying for another job. And your company is communicating your importance 
     
     
  
 
 
	 00:40:34
     ◼ 
      
     ►  
     and visibility within the organization with the title. But titles aren't jobs. Jonathan 
     
     
  
 
 
	 00:40:39
     ◼ 
      
     ►  
     and I could be, and this is the thing, Phil Schiller's job, if Phil Schiller wanted 
     
     
  
 
 
	 00:40:44
     ◼ 
      
     ►  
     to be CMO, maybe they'd make him CMO. Maybe he would prefer not to be. But it doesn't 
     
     
  
 
 
	 00:40:49
     ◼ 
      
     ►  
     change his job. And you can have, again, just to bring my history in here, when I got, let's 
     
     
  
 
 
	 00:40:58
     ◼ 
      
     ►  
     When Macworld was sucked inside of PC World, my boss Rick LePage was let go because he 
     
     
  
 
 
	 00:41:08
     ◼ 
      
     ►  
     was the president of Macworld at that point. The guy named Jeff Edmond was put in charge 
     
     
  
 
 
	 00:41:13
     ◼ 
      
     ►  
     of PC, was in charge of PC World, was now also in charge of Macworld. And I had the 
     
     
  
 
 
	 00:41:17
     ◼ 
      
     ►  
     conversation where I went up to see upstairs to see Jeff Edmond and he said, "Here's 
     
     
  
 
 
	 00:41:22
     ◼ 
      
     ►  
     what's happening. Rick is leaving. We're going to take care of him. I'm going to 
     
     
  
 
 
	 00:41:26
     ◼ 
      
     ►  
     in charge, you know, you're going to sit on my management team." And then he said, "And you're 
     
     
  
 
 
	 00:41:30
     ◼ 
      
     ►  
     now senior vice president and editorial director of Macworld." And I was like, "Okay." And I got 
     
     
  
 
 
	 00:41:37
     ◼ 
      
     ►  
     promoted. Why did that happen? Because I didn't do anything. My boss lost his job. And the answer was, 
     
     
  
 
 
	 00:41:44
     ◼ 
      
     ►  
     they wanted to send a message. They wanted to send a message of importance of Macworld. They wanted 
     
     
  
 
 
	 00:41:50
     ◼ 
      
     ►  
     wanted to make me feel better, I guess. I'm not sure. I guess it did. I don't know. 
     
     
  
 
 
	 00:41:55
     ◼ 
      
     ►  
     But it was all about communication. It was about—because it was kind of unbidden. It's 
     
     
  
 
 
	 00:41:59
     ◼ 
      
     ►  
     not like I went to him and said, "Well, I don't know about this." It's not like 
     
     
  
 
 
	 00:42:02
     ◼ 
      
     ►  
     it was the annual review process. It was there to communicate some things to me and to the 
     
     
  
 
 
	 00:42:09
     ◼ 
      
     ►  
     staff and to maybe other observers. And so that's what this is all about. I feel like 
     
     
  
 
 
	 00:42:16
     ◼ 
      
     ►  
     this is communicating changes that have already happened or changes that need to happen, but 
     
     
  
 
 
	 00:42:24
     ◼ 
      
     ►  
     the titles themselves kind of, I mean, Johnny Ive's title could be, you know, he could have 
     
     
  
 
 
	 00:42:32
     ◼ 
      
     ►  
     no title. He could be like, "I prefer to be titleless," and he would be on the executive 
     
     
  
 
 
	 00:42:35
     ◼ 
      
     ►  
     profile page and there would be nothing. He could do that, right? And that would just 
     
     
  
 
 
	 00:42:41
     ◼ 
      
     ►  
     be, we would all just accept it. Well, it's quirky designers, whatever. Yeah, so titles 
     
     
  
 
 
	 00:42:47
     ◼ 
      
     ►  
     are not, titles are about communication with other people and what it, so it's always good 
     
     
  
 
 
	 00:42:52
     ◼ 
      
     ►  
     to ask the question, what is Apple trying to communicate here? It may or may not be 
     
     
  
 
 
	 00:42:56
     ◼ 
      
     ►  
     about us. It may be about those people, but it's probably about us. It's probably about 
     
     
  
 
 
	 00:43:02
     ◼ 
      
     ►  
     everybody observing Apple too and wanting to know what the deal is with, you know, and 
     
     
  
 
 
	 00:43:06
     ◼ 
      
     ►  
     stop whispers of like, "Well, you know, Johnny isn't doing day to day." They're like, "Yeah, 
     
     
  
 
 
	 00:43:10
     ◼ 
      
     ►  
     Donnie isn't doing day to day. You know, we already announced that. Gets in front of that 
     
     
  
 
 
	 00:43:15
     ◼ 
      
     ►  
     change that they want to make. 
     
     
  
 
 
	 00:43:17
     ◼ 
      
     ►  
     But do you think, I mean, a lot of people speculated that they announced it on a day 
     
     
  
 
 
	 00:43:22
     ◼ 
      
     ►  
     that the markets were closed because it could potentially have had a bad effect on the market. 
     
     
  
 
 
	 00:43:26
     ◼ 
      
     ►  
     I mean, any change, right, affects the market, like will affect the market. 
     
     
  
 
 
	 00:43:31
     ◼ 
      
     ►  
     Sure. Any change involving a member of your staff, sure. Sure. It softens the, yeah, it 
     
     
  
 
 
	 00:43:38
     ◼ 
      
     ►  
     also softens the rather than being a knee-jerk reaction right of like oh god 
     
     
  
 
 
	 00:43:42
     ◼ 
      
     ►  
     Jonathan I've what what's happening out fear fear fear instead it's like it 
     
     
  
 
 
	 00:43:46
     ◼ 
      
     ►  
     trickles out people are like eating a hot dog their barbecue in a hamburger and 
     
     
  
 
 
	 00:43:50
     ◼ 
      
     ►  
     they're like Oh Jonathan I and they have time to process and there's nothing they 
     
     
  
 
 
	 00:43:53
     ◼ 
      
     ►  
     can do and it doesn't you know like everything Apple does now as an effect 
     
     
  
 
 
	 00:43:58
     ◼ 
      
     ►  
     like this it's interesting they did on the Monday though they don't Monday 
     
     
  
 
 
	 00:44:02
     ◼ 
      
     ►  
     where like plausibly people at Apple who don't observe holidays were back to work 
     
     
  
 
 
	 00:44:06
     ◼ 
      
     ►  
     instead of doing it Friday evening, which is the traditional bad news time. 
     
     
  
 
 
	 00:44:10
     ◼ 
      
     ►  
     So what they didn't want to do is send the message that this was bad news, 
     
     
  
 
 
	 00:44:13
     ◼ 
      
     ►  
     but they still, I think, wanted to mute the response. 
     
     
  
 
 
	 00:44:17
     ◼ 
      
     ►  
     - Yeah, yeah, that makes sense. But it was interesting news nonetheless, I think. 
     
     
  
 
 
 
	 00:44:23
     ◼ 
      
     ►  
     - And I'm interested to see how this plays out. Like, are we going to see more of these other 
     
     
  
 
 
	 00:44:28
     ◼ 
      
     ►  
     people, you know? How is that going to work? I think that would be interesting to see. 
     
     
  
 
 
 
	 00:44:35
     ◼ 
      
     ►  
     I hope that we do. I hope that we do. Yeah, I imagine we'll be seeing those people at 
     
     
  
 
 
	 00:44:39
     ◼ 
      
     ►  
     WWDC. Yeah, that'd be interesting. Maybe in some videos or something. We'll see. 
     
     
  
 
 
	 00:44:45
     ◼ 
      
     ►  
     Alright, should we take a break and then talk about some Google stuff? 
     
     
  
 
 
	 00:44:48
     ◼ 
      
     ►  
     Great idea. Let's go on a skewer. This week's episode 
     
     
  
 
 
	 00:44:52
     ◼ 
      
     ►  
     is also brought to you by GoToMeeting from Citrix. We've been talking about businesses 
     
     
  
 
 
	 00:44:58
     ◼ 
      
     ►  
     and corporations and meetings are a thing that happen in businesses and corporations 
     
     
  
 
 
	 00:45:03
     ◼ 
      
     ►  
     with executives. This is probably the type of thing that Johnny's trying to get rid of. 
     
     
  
 
 
	 00:45:07
     ◼ 
      
     ►  
     But you know what he could do from England, Jason? He could use GoToMeeting to talk to 
     
     
  
 
 
	 00:45:11
     ◼ 
      
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     his team. Because he can be anywhere in the world, anybody can be. And you can connect 
     
     
  
 
 
	 00:45:17
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     with your team via GoToMeeting. It is a smarter way to meet. You can meet with your clients 
     
     
  
 
 
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     and coworkers online with Citrix GoToMeeting. It makes it easy to meet with your team wherever 
     
     
  
 
 
	 00:45:28
     ◼ 
      
     ►  
     you need to, wherever you are, because you can use any device. You can use a computer, 
     
     
  
 
 
	 00:45:32
     ◼ 
      
     ►  
     tablet smartphone you don't have to think about travel expenses or travel 
     
     
  
 
 
	 00:45:36
     ◼ 
      
     ►  
     time you have to worry about the traffic you can just do whatever you want you 
     
     
  
 
 
	 00:45:39
     ◼ 
      
     ►  
     can be in your front room you can be in your garden and you can meet with 
     
     
  
 
 
	 00:45:43
     ◼ 
      
     ►  
     whoever you need to you can even be on a different floor of the building and you 
     
     
  
 
 
	 00:45:46
     ◼ 
      
     ►  
     just don't want to walk up and down the stairs today because you've already 
     
     
  
 
 
	 00:45:49
     ◼ 
      
     ►  
     filled in your activity ring so you're just gonna sit at your desk and have a 
     
     
  
 
 
	 00:45:53
     ◼ 
      
     ►  
     go-to meeting with somebody it is that easy you can just join a meeting by 
     
     
  
 
 
	 00:45:58
     ◼ 
      
     ►  
     clicking a link you don't need to sign up you don't need people to sign up like 
     
     
  
 
 
	 00:46:00
     ◼ 
      
     ►  
     your clients, no speed bumps, you just turn on your webcam and with HD quality you can 
     
     
  
 
 
	 00:46:05
     ◼ 
      
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     be in the room with other people. 
     
     
  
 
 
	 00:46:08
     ◼ 
      
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     You can even share screens to present, review and get feedback all in real time. 
     
     
  
 
 
	 00:46:13
     ◼ 
      
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     Because with GoToMeeting everyone sees what you're seeing so your team can get on the 
     
     
  
 
 
	 00:46:17
     ◼ 
      
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     same page and just get going. 
     
     
  
 
 
	 00:46:19
     ◼ 
      
     ►  
     I want you to go and sign up for GoToMeeting today, try it free for 30 days with nothing 
     
     
  
 
 
 
	 00:46:24
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	 00:46:28
     ◼ 
      
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     it now and you'll have your first meeting up and running in minutes. That's go2meeting.com 
     
     
  
 
 
	 00:46:33
     ◼ 
      
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     for your free 30 day trial. Thank you so much to Go2Meeting for sponsoring this week's episode. 
     
     
  
 
 
	 00:46:43
     ◼ 
      
     ►  
     So Jason, it is Google I/O this week. It's Google time. So we have all of that to think 
     
     
  
 
 
	 00:46:50
     ◼ 
      
     ►  
     about before WWDC, which is, you know, that's that. So Google tends to do this. I don't 
     
     
  
 
 
	 00:46:56
     ◼ 
      
     ►  
     know if they do it purposefully, but I would if I was them. Just get your news out quickly. 
     
     
  
 
 
	 00:47:00
     ◼ 
      
     ►  
     Get it out first because if you and Apple are working on a similar thing, at least you 
     
     
  
 
 
	 00:47:03
     ◼ 
      
     ►  
     can get the news cycle for a few days. Because otherwise, your product launches are just 
     
     
  
 
 
	 00:47:08
     ◼ 
      
     ►  
     ruined by everybody talking about how it's not Apple's one. 
     
     
  
 
 
	 00:47:11
     ◼ 
      
     ►  
     It's very--also, you know, Google will have some hardware partner announcements and all 
     
     
  
 
 
	 00:47:15
     ◼ 
      
     ►  
     that, but they don't necessarily dazzle--have all the tools to dazzle like Apple does because 
     
     
  
 
 
	 00:47:20
     ◼ 
      
     ►  
     they, you know, they're talking very much about cloud and software and operating systems. 
     
     
  
 
 
	 00:47:25
     ◼ 
      
     ►  
     and Apple has some hardware to, you know, glint a little bit and people are like, "Ooh, 
     
     
  
 
 
 
	 00:47:32
     ◼ 
      
     ►  
     It's funny, Google I/O is very different. It's shorter than WWDC and the keynote is 
     
     
  
 
 
	 00:47:38
     ◼ 
      
     ►  
     much longer, traditionally. We'll see if it is this year. But in the past, the Google 
     
     
  
 
 
	 00:47:42
     ◼ 
      
     ►  
     I/O keynotes have been endless because there seems to be -- I mean, Google is doing a lot 
     
     
  
 
 
	 00:47:48
     ◼ 
      
     ►  
     of stuff, but there seems to be a reluctance to let parts of Google that don't have anything 
     
     
  
 
 
	 00:47:56
     ◼ 
      
     ►  
     that merits being on stage, a reluctance to not have them be on stage. So for the last, 
     
     
  
 
 
	 00:48:03
     ◼ 
      
     ►  
     I think, what was it, two years ago, there was a maps demo at Google I/O keynote that 
     
     
  
 
 
	 00:48:07
     ◼ 
      
     ►  
     was like, "Hey, maps. You like maps, right? Yay, maps." And goodbye. And that was what 
     
     
  
 
 
	 00:48:13
     ◼ 
      
     ►  
     just happened. And it was just a waste of our time. So it'll be interesting to see that's 
     
     
  
 
 
	 00:48:18
     ◼ 
      
     ►  
     one of the ways where Google I/O's keynote differs often from Apple is even though so 
     
     
  
 
 
	 00:48:22
     ◼ 
      
     ►  
     many companies, including Google and Microsoft, now are like using the Apple playbook in terms 
     
     
  
 
 
	 00:48:27
     ◼ 
      
     ►  
     of their event structure, they really have been inspired by the kind of classic Steve 
     
     
  
 
 
	 00:48:32
     ◼ 
      
     ►  
     Jobs event structure, there are still moments where as a close Apple follower you look and 
     
     
  
 
 
	 00:48:37
     ◼ 
      
     ►  
     you say, "Oh, that's not, you know, they're not doing it the same way." And with Google, 
     
     
  
 
 
	 00:48:42
     ◼ 
      
     ►  
     I feel like some of it is just the discipline to say you're out of the keynote person who's 
     
     
  
 
 
	 00:48:47
     ◼ 
      
     ►  
     got a whole fiefdom that, you know, you're really excited about this product, but you're 
     
     
  
 
 
	 00:48:51
     ◼ 
      
     ►  
     out of the keynote because we're going to keep it to two hours. And so it'll, you know, 
     
     
  
 
 
	 00:48:54
     ◼ 
      
     ►  
     be three and a half hours or whatever. But there's always really interesting stuff announced 
     
     
  
 
 
	 00:48:59
     ◼ 
      
     ►  
     at the Google I/O keynote because it is Google's chance to do that thing where they get a big 
     
     
  
 
 
	 00:49:04
     ◼ 
      
     ►  
     event and the developers are excited and they can sort of set the direction for where they're 
     
     
  
 
 
	 00:49:08
     ◼ 
      
     ►  
     going with their platforms for the next year. 
     
     
  
 
 
	 00:49:11
     ◼ 
      
     ►  
     Yeah, I mean, it's interesting to think about them in these kinds of terms now, because 
     
     
  
 
 
	 00:49:19
     ◼ 
      
     ►  
     they're definitely trying to pump up the showmanship a little bit, right? 
     
     
  
 
 
	 00:49:24
     ◼ 
      
     ►  
     I think when I/O originally started, it was very much a developer conference, and they 
     
     
  
 
 
	 00:49:28
     ◼ 
      
     ►  
     still are more heavy on that than Apple, but when you see them come on stage, they are 
     
     
  
 
 
	 00:49:35
     ◼ 
      
     ►  
     trying to give a bit of lip service to all of the different departments, showing how 
     
     
  
 
 
	 00:49:39
     ◼ 
      
     ►  
     how much of a corporation they are, but I think they are also now trying to do more 
     
     
  
 
 
	 00:49:43
     ◼ 
      
     ►  
     to dazzle because they're aware that it's a public event. So that's one of the things 
     
     
  
 
 
	 00:49:47
     ◼ 
      
     ►  
     that I think makes IO more and more interesting to tune into. Because I do think that Google 
     
     
  
 
 
	 00:49:52
     ◼ 
      
     ►  
     do some very interesting things, and I actually look forward to this presentation. 
     
     
  
 
 
	 00:49:57
     ◼ 
      
     ►  
     Yeah, I am always interested to see that you're guaranteed to get some, like I said, some 
     
     
  
 
 
	 00:50:02
     ◼ 
      
     ►  
     boring things that you wonder why they're there. Some things that are interesting from 
     
     
  
 
 
	 00:50:08
     ◼ 
      
     ►  
     an impact standpoint where they will talk about something new that's coming in the next 
     
     
  
 
 
	 00:50:12
     ◼ 
      
     ►  
     version of Android and you'll say, you know, "Oh, that's interesting." Although, I feel 
     
     
  
 
 
	 00:50:16
     ◼ 
      
     ►  
     like with Android and iOS, we've left the period of, "Oh my God, they added 80 new features 
     
     
  
 
 
	 00:50:23
     ◼ 
      
     ►  
     that totally we need and that we've been clamoring for." And, you know, it's much more sort of 
     
     
  
 
 
	 00:50:27
     ◼ 
      
     ►  
     the steady development of it. And the fact that Google has changed their version numbering 
     
     
  
 
 
	 00:50:32
     ◼ 
      
     ►  
     to reduce the gap, perceived gaps between this year's model and last year's model because 
     
     
  
 
 
	 00:50:38
     ◼ 
      
     ►  
     they got tired of getting beat up over, you know, it doesn't even run Android 4. So they're 
     
     
  
 
 
	 00:50:43
     ◼ 
      
     ►  
     like, "Fine, we will just do 4.1, 4.2, 4.3 and we'll call them all Android 4 and, you 
     
     
  
 
 
	 00:50:48
     ◼ 
      
     ►  
     know, if you want to cite it more specifically, you'll look like a jerk. So, ha-ha, we win." 
     
     
  
 
 
	 00:50:53
     ◼ 
      
     ►  
     I mean, that's actually a Google strategy. So, you know, that stuff will come through 
     
     
  
 
 
	 00:50:59
     ◼ 
      
     ►  
     and be interesting. Although, I'd say mildly interesting, there'll be those moments where 
     
     
  
 
 
	 00:51:04
     ◼ 
      
     ►  
     you'll be like, "Oh, that's a thing that Apple does." And there'll be other moments where 
     
     
  
 
 
	 00:51:07
     ◼ 
      
     ►  
     you're like, "Oh, Apple doesn't do that," because those inevitably happen. And then 
     
     
  
 
 
	 00:51:11
     ◼ 
      
     ►  
     there will be some announcements that we're not really expecting where we will all be 
     
     
  
 
 
	 00:51:15
     ◼ 
      
     ►  
     like, "Whoa, what just happened? That's crazy." And all of those things are guaranteed for 
     
     
  
 
 
	 00:51:20
     ◼ 
      
     ►  
     a Google I/O keynote. I'm really interested to see the intersection of Android and Chrome 
     
     
  
 
 
	 00:51:25
     ◼ 
      
     ►  
     OS because I feel like, you know, Google's pattern lately seems to be you do lots of 
     
     
  
 
 
	 00:51:32
     ◼ 
      
     ►  
     crazy stuff and then at some point you evaluate the crazy stuff and you start to decide what 
     
     
  
 
 
	 00:51:36
     ◼ 
      
     ►  
     works and what doesn't and you kind of bring it together into a strategy. And I feel like 
     
     
  
 
 
	 00:51:41
     ◼ 
      
     ►  
     Android with Android and Chrome OS, we've got this strange kind of question about what 
     
     
  
 
 
	 00:51:46
     ◼ 
      
     ►  
     is Chrome OS for? What is Android for? Do they do they connect? Why do you have these 
     
     
  
 
 
	 00:51:50
     ◼ 
      
     ►  
     different operating systems? You've got a computer operating system without apps and 
     
     
  
 
 
	 00:51:56
     ◼ 
      
     ►  
     then you've got a mobile operating system with apps and they've talked about bringing 
     
     
  
 
 
	 00:52:01
     ◼ 
      
     ►  
     them together and I wonder if that I'd like to see their their current thinking on that 
     
     
  
 
 
	 00:52:05
     ◼ 
      
     ►  
     like how close do they come together? Does Chrome OS combine with Android and 
     
     
  
 
 
	 00:52:10
     ◼ 
      
     ►  
     just sort of have an Android computer experience versus an Android tablet and 
     
     
  
 
 
	 00:52:15
     ◼ 
      
     ►  
     phone experience? I don't know but I'm interested to see so much of it with all 
     
     
  
 
 
	 00:52:19
     ◼ 
      
     ►  
     these keynotes is reading the tea leaves of like what are they thinking? 
     
     
  
 
 
	 00:52:22
     ◼ 
      
     ►  
     Not even so much the specific announcements as much as that what those 
     
     
  
 
 
	 00:52:26
     ◼ 
      
     ►  
     announcements tell us some things about their philosophy. 
     
     
  
 
 
	 00:52:28
     ◼ 
      
     ►  
     I mean I do every Apple keynote is like that too which is like what what does 
     
     
  
 
 
	 00:52:32
     ◼ 
      
     ►  
     Apple think of the Mac? 
     
     
  
 
 
	 00:52:33
     ◼ 
      
     ►  
     One of the ways we find that out is what they say about what they're doing on the Mac versus 
     
     
  
 
 
	 00:52:37
     ◼ 
      
     ►  
     what they're doing on iOS. 
     
     
  
 
 
	 00:52:38
     ◼ 
      
     ►  
     And Google, this is a good way to get that read out of Google. 
     
     
  
 
 
	 00:52:41
     ◼ 
      
     ►  
     And sometimes you can't, Google, it's harder to read it from their product announcements 
     
     
  
 
 
	 00:52:45
     ◼ 
      
     ►  
     because they make lots of crazy product announcements and it's hard to judge whether they're meaningful 
     
     
  
 
 
	 00:52:50
     ◼ 
      
     ►  
     or just another crazy project that they thought they would try. 
     
     
  
 
 
 
	 00:52:56
     ◼ 
      
     ►  
     So do you have any kind of feeling for what you think might come out? 
     
     
  
 
 
	 00:53:01
     ◼ 
      
     ►  
     I mean, I know we were talking about this a little bit on Clockwise last week. 
     
     
  
 
 
 
	 00:53:05
     ◼ 
      
     ►  
     I mean, I've kind of got my eye on something TV related, you know, more on Google TV. 
     
     
  
 
 
	 00:53:12
     ◼ 
      
     ►  
     I do like the idea and I am also very interested in seeing about where Chrome and Android begin 
     
     
  
 
 
	 00:53:20
     ◼ 
      
     ►  
     to overlap, you know, if at all. 
     
     
  
 
 
 
	 00:53:23
     ◼ 
      
     ►  
     And they've kind of gone both directions with that. 
     
     
  
 
 
	 00:53:27
     ◼ 
      
     ►  
     so it'll be it seems like right now they're coalescing a little bit more but will that 
     
     
  
 
 
	 00:53:32
     ◼ 
      
     ►  
     continue or will they say no no we rethought forget it forget about that that could that 
     
     
  
 
 
	 00:53:37
     ◼ 
      
     ►  
     could entirely happen the TV stuff is really interesting and and I would say beyond that 
     
     
  
 
 
	 00:53:41
     ◼ 
      
     ►  
     also home automation stuff they've got they've got nest and when they bought drop cam they 
     
     
  
 
 
	 00:53:47
     ◼ 
      
     ►  
     put them inside nest so I wonder if nest is officially Google's like incubator for all 
     
     
  
 
 
	 00:53:52
     ◼ 
      
     ►  
     home tech and will there be a nest segment and will they talk about what they're doing 
     
     
  
 
 
	 00:53:56
     ◼ 
      
     ►  
     with Nest and is that confused with what Google is doing or is Google going to 
     
     
  
 
 
	 00:54:00
     ◼ 
      
     ►  
     say no all of our home automation stuff is here it's part of this nest thing 
     
     
  
 
 
	 00:54:05
     ◼ 
      
     ►  
     we're going to call it whatever we're going to call it because I think that's 
     
     
  
 
 
	 00:54:07
     ◼ 
      
     ►  
     one of Google's weaknesses is sometimes you get confused about you know well 
     
     
  
 
 
	 00:54:11
     ◼ 
      
     ►  
     what's your initiative is it this one that's over here or this one that's way 
     
     
  
 
 
	 00:54:14
     ◼ 
      
     ►  
     over here so some clarity on what nest is doing and what their ecosystem is for 
     
     
  
 
 
	 00:54:22
     ◼ 
      
     ►  
     home automation I think would be good and the TV stuff related to that sort of 
     
     
  
 
 
	 00:54:26
     ◼ 
      
     ►  
     you know you get Chromecast you've got app platforms Google TV Android TV you 
     
     
  
 
 
	 00:54:33
     ◼ 
      
     ►  
     know all these different things 
     
     
  
 
 
	 00:54:34
     ◼ 
      
     ►  
     what's the next step there you know they're going to build their own box are 
     
     
  
 
 
	 00:54:38
     ◼ 
      
     ►  
     they going to have like a partner that's demoing a box that's going to come out 
     
     
  
 
 
	 00:54:41
     ◼ 
      
     ►  
     what what's their take on it is voice control the big thing for them you know 
     
     
  
 
 
	 00:54:46
     ◼ 
      
     ►  
     or is it something else I just it'll be interesting to see because sometimes 
     
     
  
 
 
	 00:54:52
     ◼ 
      
     ►  
     it's unclear, like I said, from the signal. Like, "Hey, a product, what does that tell 
     
     
  
 
 
	 00:54:56
     ◼ 
      
     ►  
     us?" And with Google, it's hard to tell sometimes. 
     
     
  
 
 
	 00:54:59
     ◼ 
      
     ►  
     It is interesting when you look at some of their products and realize how much they compete 
     
     
  
 
 
	 00:55:03
     ◼ 
      
     ►  
     with themselves. And I wonder if that's something that is a little bit inbuilt in their corporate 
     
     
  
 
 
	 00:55:10
     ◼ 
      
     ►  
     culture. Like, you know, you mentioned a couple, right? So if you think, like, for years, Android 
     
     
  
 
 
	 00:55:16
     ◼ 
      
     ►  
     didn't have Chrome, it had a different web browser, which is called Browser. Like, you 
     
     
  
 
 
	 00:55:20
     ◼ 
      
     ►  
     you think you're Google TV and you've got Chromecast, 
     
     
  
 
 
	 00:55:23
     ◼ 
      
     ►  
     like in theory that should be one product, 
     
     
  
 
 
	 00:55:25
     ◼ 
      
     ►  
     you know, like how Apple have AirPlay. 
     
     
  
 
 
	 00:55:27
     ◼ 
      
     ►  
     And I know that Chromecast is more, 
     
     
  
 
 
	 00:55:29
     ◼ 
      
     ►  
     but it should be one product. 
     
     
  
 
 
	 00:55:30
     ◼ 
      
     ►  
     There should not be two products here. 
     
     
  
 
 
	 00:55:33
     ◼ 
      
     ►  
     Like it is very interesting to see 
     
     
  
 
 
	 00:55:35
     ◼ 
      
     ►  
     how some of that stuff works. 
     
     
  
 
 
	 00:55:36
     ◼ 
      
     ►  
     And I agree, like if they do something home automation 
     
     
  
 
 
	 00:55:39
     ◼ 
      
     ►  
     and it's not all under the Nest umbrella, 
     
     
  
 
 
	 00:55:41
     ◼ 
      
     ►  
     that'll be madness. 
     
     
  
 
 
	 00:55:42
     ◼ 
      
     ►  
     Like pick something, just pick one thing, 
     
     
  
 
 
	 00:55:46
     ◼ 
      
     ►  
     give it all one name and get people to work together 
     
     
  
 
 
	 00:55:49
     ◼ 
      
     ►  
     rather than working in their own silos, which it seems to be there is a little bit too much 
     
     
  
 
 
	 00:55:53
     ◼ 
      
     ►  
     of that going on at Google. At least that's how it appears to be from the outside. 
     
     
  
 
 
	 00:55:57
     ◼ 
      
     ►  
     I think Google culturally the biggest difference between Apple and Google is probably the idea 
     
     
  
 
 
	 00:56:02
     ◼ 
      
     ►  
     that Google has these different groups that are doing different things. There is no, you 
     
     
  
 
 
	 00:56:09
     ◼ 
      
     ►  
     know, it's let a thousand flowers bloom kind of thing. Like we will have crazy stuff happening 
     
     
  
 
 
	 00:56:15
     ◼ 
      
     ►  
     over here and over there. It's completely I would say I'd say the history of Google 
     
     
  
 
 
	 00:56:19
     ◼ 
      
     ►  
     is it's become more disciplined over time. It was originally completely undisciplined 
     
     
  
 
 
	 00:56:25
     ◼ 
      
     ►  
     in terms of you know what's our corporate strategy was a lot of brilliant engineers 
     
     
  
 
 
	 00:56:31
     ◼ 
      
     ►  
     making things up and trying things out and then we'll figure out what to do with them 
     
     
  
 
 
	 00:56:34
     ◼ 
      
     ►  
     later and and that that is still culturally part of Google and if they if they completely 
     
     
  
 
 
	 00:56:38
     ◼ 
      
     ►  
     lock that down I feel like they wouldn't be Google but at the same time sometimes you 
     
     
  
 
 
	 00:56:44
     ◼ 
      
     ►  
     look at Google and you get frustrated and you say, "Can you guys act like grown-ups 
     
     
  
 
 
	 00:56:48
     ◼ 
      
     ►  
     for a minute?" I don't want to clamp off all of your creativity because one of the things 
     
     
  
 
 
	 00:56:55
     ◼ 
      
     ►  
     that makes you an interesting company is that you do crazy stuff and try to see where it 
     
     
  
 
 
	 00:56:59
     ◼ 
      
     ►  
     leads you. Good for you. The world doesn't need everybody to behave like Apple and be 
     
     
  
 
 
	 00:57:03
     ◼ 
      
     ►  
     completely locked down. So that's great. But there are those moments where you're like, 
     
     
  
 
 
	 00:57:08
     ◼ 
      
     ►  
     "God, will you guys just settle on something to do on TVs? Will you guys settle on what 
     
     
  
 
 
	 00:57:12
     ◼ 
      
     ►  
     you want to do in home automation? Will you settle on your operating system strategy? 
     
     
  
 
 
	 00:57:16
     ◼ 
      
     ►  
     Please, right? And that's the give and take, I think, of managing Google. And when Eric 
     
     
  
 
 
	 00:57:24
     ◼ 
      
     ►  
     Schmidt stepped aside and Larry came back into a more active role, I feel like that 
     
     
  
 
 
	 00:57:32
     ◼ 
      
     ►  
     was sort of what was implied was, "We're going to try to lock this down a little bit 
     
     
  
 
 
	 00:57:37
     ◼ 
      
     ►  
     more and I'm gonna try to be a little more Steve Jobs like and give us a little more 
     
     
  
 
 
	 00:57:43
     ◼ 
      
     ►  
     focus and a little more discipline here. And I'm not sure, I mean Google is such a huge 
     
     
  
 
 
	 00:57:48
     ◼ 
      
     ►  
     company and they have so many projects that I think adding more of that to the equation 
     
     
  
 
 
	 00:57:51
     ◼ 
      
     ►  
     is good for them because it frustrates the market, it frustrates their partners, but 
     
     
  
 
 
	 00:57:56
     ◼ 
      
     ►  
     at the same time I wouldn't want them to be so locked down that they became another 
     
     
  
 
 
	 00:57:59
     ◼ 
      
     ►  
     Apple because it's good to have Google be the wacky, you know, the place where wacky 
     
     
  
 
 
	 00:58:03
     ◼ 
      
     ►  
     ideas come from because some of those wacky ideas are going to be great and I'd hate to 
     
     
  
 
 
	 00:58:07
     ◼ 
      
     ►  
     stifle them. 
     
     
  
 
 
	 00:58:08
     ◼ 
      
     ►  
     Should we talk about Google a little bit about how we feel about them and use them? 
     
     
  
 
 
	 00:58:14
     ◼ 
      
     ►  
     Yeah, I mean, when we were talking about previewing a Google I/O and I guess I should say that 
     
     
  
 
 
	 00:58:19
     ◼ 
      
     ►  
     we're going to delay clockwise this week as well from its usual Wednesday slot and we're 
     
     
  
 
 
	 00:58:23
     ◼ 
      
     ►  
     going to do it after the Google I/O keynote and we're going to have a couple of smart 
     
     
  
 
 
	 00:58:28
     ◼ 
      
     ►  
     people who know a lot about Google stuff, especially Android, Andy Anako and Angé Tomich 
     
     
  
 
 
	 00:58:36
     ◼ 
      
     ►  
     are going to be our guests. So it will be a little later than usual but we're going 
     
     
  
 
 
	 00:58:39
     ◼ 
      
     ►  
     to do it after the Google I/O keynote. But every time we talk about Google on shows that 
     
     
  
 
 
	 00:58:43
     ◼ 
      
     ►  
     are populated by people who focus so much on Apple, you know, you definitely get feedback 
     
     
  
 
 
	 00:58:47
     ◼ 
      
     ►  
     of like, "Oh, Google, I hate them. They're the enemy." Just like with Microsoft in the 
     
     
  
 
 
	 00:58:50
     ◼ 
      
     ►  
     old days, right? "Oh, they're bad. They're the enemy. Why would you, you know, they're 
     
     
  
 
 
	 00:58:55
     ◼ 
      
     ►  
     just gathering all our information and you know all those arguments and I find it funny 
     
     
  
 
 
	 00:59:01
     ◼ 
      
     ►  
     and I put it in our document that we used to plan the show our Google doc if you will 
     
     
  
 
 
	 00:59:09
     ◼ 
      
     ►  
     because that's where it is that I use Google stuff all the time and I think you do too 
     
     
  
 
 
	 00:59:13
     ◼ 
      
     ►  
     and I find out I actually Derek Walter wrote a piece who's a freelancer who actually writes 
     
     
  
 
 
	 00:59:19
     ◼ 
      
     ►  
     for IDG's Android site, Greenbot, among other places, about how he's actually an Android 
     
     
  
 
 
	 00:59:25
     ◼ 
      
     ►  
     user who's going back to the iPhone because he loves Google's apps on the iPhone, and 
     
     
  
 
 
	 00:59:31
     ◼ 
      
     ►  
     that gives him the best of both, which is he gets the iOS ecosystem plus he gets to 
     
     
  
 
 
	 00:59:36
     ◼ 
      
     ►  
     use Google's services. And, you know, I use a lot of Google services too, and I don't 
     
     
  
 
 
	 00:59:42
     ◼ 
      
     ►  
     have a problem, I don't feel like it's an either/or, but I think it's interesting that 
     
     
  
 
 
	 00:59:47
     ◼ 
      
     ►  
     For some people it really is, like, you know, Google is the enemy, you can't use anything 
     
     
  
 
 
	 00:59:51
     ◼ 
      
     ►  
     involving Google, and I am firmly in Google's ecosystem as a Mac and iOS user. 
     
     
  
 
 
	 01:00:01
     ◼ 
      
     ►  
     I am across, and I think you are too, right? 
     
     
  
 
 
	 01:00:03
     ◼ 
      
     ►  
     >> Yup, I both use and love Gmail. 
     
     
  
 
 
	 01:00:09
     ◼ 
      
     ►  
     We use the Google Apps and personal Gmail. 
     
     
  
 
 
	 01:00:13
     ◼ 
      
     ►  
     I use Google Maps, even though I've been using the Apple Maps more recently because of the 
     
     
  
 
 
	 01:00:20
     ◼ 
      
     ►  
     Apple Watch directions. 
     
     
  
 
 
	 01:00:21
     ◼ 
      
     ►  
     But I'm just excited for whenever Google have a good app, but that might be like 2.0 if 
     
     
  
 
 
	 01:00:28
     ◼ 
      
     ►  
     they really want to make it something that's worthwhile, because I don't think they could 
     
     
  
 
 
	 01:00:31
     ◼ 
      
     ►  
     do too much of WatchKit. 
     
     
  
 
 
	 01:00:34
     ◼ 
      
     ►  
     So I've been using the Apple Maps more even though I prefer Google Maps. 
     
     
  
 
 
	 01:00:39
     ◼ 
      
     ►  
     I use Google Docs. 
     
     
  
 
 
	 01:00:40
     ◼ 
      
     ►  
     I love Google Docs. 
     
     
  
 
 
	 01:00:42
     ◼ 
      
     ►  
     a lot of our business is run using Drive. 
     
     
  
 
 
	 01:00:44
     ◼ 
      
     ►  
     - Yeah. - It's actually, 
     
     
  
 
 
	 01:00:45
     ◼ 
      
     ►  
     you know, I'm a big fan, I'm just a big fan of it. 
     
     
  
 
 
	 01:00:48
     ◼ 
      
     ►  
     And I have this feeling about how I am with Google products 
     
     
  
 
 
	 01:00:53
     ◼ 
      
     ►  
     and I think it's something that people need to consider 
     
     
  
 
 
	 01:00:56
     ◼ 
      
     ►  
     how they feel either way. 
     
     
  
 
 
	 01:00:58
     ◼ 
      
     ►  
     Like, I am a firm believer that I get genuine use 
     
     
  
 
 
	 01:01:02
     ◼ 
      
     ►  
     from Google stuff, right? 
     
     
  
 
 
	 01:01:05
     ◼ 
      
     ►  
     The products that I use I find very useful 
     
     
  
 
 
	 01:01:08
     ◼ 
      
     ►  
     and I've tried competitors, you know, 
     
     
  
 
 
	 01:01:10
     ◼ 
      
     ►  
     because I'm a nerd and I try stuff out. 
     
     
  
 
 
	 01:01:12
     ◼ 
      
     ►  
     and the competitors of Gmail, Maps, and Docs, 
     
     
  
 
 
	 01:01:15
     ◼ 
      
     ►  
     in my opinion, are inferior. 
     
     
  
 
 
 
	 01:01:17
     ◼ 
      
     ►  
     - I've tried so much other stuff-- 
     
     
  
 
 
	 01:01:19
     ◼ 
      
     ►  
     - They're better than they used to be. 
     
     
  
 
 
	 01:01:20
     ◼ 
      
     ►  
     It used to be no competition at all, 
     
     
  
 
 
	 01:01:23
     ◼ 
      
     ►  
     but now there's competition. 
     
     
  
 
 
 
	 01:01:26
     ◼ 
      
     ►  
     - The iOS, have you used the iOS apps, 
     
     
  
 
 
	 01:01:29
     ◼ 
      
     ►  
     especially on the iPad, the Google iOS apps for Docs sheets? 
     
     
  
 
 
	 01:01:32
     ◼ 
      
     ►  
     And I mean, I don't do slides, but they're really good. 
     
     
  
 
 
	 01:01:36
     ◼ 
      
     ►  
     - They have some employables that really annoy me, 
     
     
  
 
 
	 01:01:38
     ◼ 
      
     ►  
     but they're good. 
     
     
  
 
 
	 01:01:40
     ◼ 
      
     ►  
     I use them all the time, actually. 
     
     
  
 
 
	 01:01:41
     ◼ 
      
     ►  
     That's one of the things like, you know, 
     
     
  
 
 
	 01:01:44
     ◼ 
      
     ►  
     gone back and forth trying to use iCloud, right? 
     
     
  
 
 
	 01:01:48
     ◼ 
      
     ►  
     And I know people are gonna come and say, 
     
     
  
 
 
	 01:01:50
     ◼ 
      
     ►  
     "iCloud on the web is so good." 
     
     
  
 
 
	 01:01:51
     ◼ 
      
     ►  
     Yes, but there is one massive, massive, 
     
     
  
 
 
	 01:01:54
     ◼ 
      
     ►  
     fundamental problem with trying to collaborate 
     
     
  
 
 
	 01:01:57
     ◼ 
      
     ►  
     with people using iCloud. 
     
     
  
 
 
	 01:02:00
     ◼ 
      
     ►  
     Try and do it on iOS. 
     
     
  
 
 
	 01:02:01
     ◼ 
      
     ►  
     Just try, 'cause you can't. 
     
     
  
 
 
	 01:02:02
     ◼ 
      
     ►  
     Can't do it. 
     
     
  
 
 
	 01:02:03
     ◼ 
      
     ►  
     It's not possible for Jason, you to share with me 
     
     
  
 
 
	 01:02:06
     ◼ 
      
     ►  
     a document and me make changes to that document 
     
     
  
 
 
	 01:02:09
     ◼ 
      
     ►  
     on iOS that you will see. 
     
     
  
 
 
	 01:02:11
     ◼ 
      
     ►  
     All I can do is download the document and make changes and they're offline. 
     
     
  
 
 
 
	 01:02:17
     ◼ 
      
     ►  
     I just don't understand. 
     
     
  
 
 
	 01:02:18
     ◼ 
      
     ►  
     It drives me insane. 
     
     
  
 
 
	 01:02:20
     ◼ 
      
     ►  
     Well, you know, the Microsoft apps are very good on iOS, but it's the same story that 
     
     
  
 
 
	 01:02:27
     ◼ 
      
     ►  
     you can edit a document and save it back, but it is not -- and go back into your OneDrive 
     
     
  
 
 
	 01:02:37
     ◼ 
      
     ►  
     and other people can see that there are changes, but it's not the same. 
     
     
  
 
 
	 01:02:40
     ◼ 
      
     ►  
     It is not that sort of completely seamless experience that you get with what Google is 
     
     
  
 
 
 
	 01:02:48
     ◼ 
      
     ►  
     So, obviously, I also use Google Search, right? 
     
     
  
 
 
	 01:02:51
     ◼ 
      
     ►  
     I feel like I always miss that one off, but yes, of course I use Google Search. 
     
     
  
 
 
	 01:02:55
     ◼ 
      
     ►  
     So I feel like I really enjoy using the products and I get a lot of use out of them. 
     
     
  
 
 
	 01:03:01
     ◼ 
      
     ►  
     So I personally am happy for Google to take my data and create ads that they'll serve 
     
     
  
 
 
 
	 01:03:08
     ◼ 
      
     ►  
     I know that's the trade-off, and I'm happy with that. 
     
     
  
 
 
	 01:03:12
     ◼ 
      
     ►  
     I feel like you just need to think about it. 
     
     
  
 
 
	 01:03:15
     ◼ 
      
     ►  
     Like, yeah, they're doing all this stuff, 
     
     
  
 
 
	 01:03:16
     ◼ 
      
     ►  
     and people think that they're like big evil, 
     
     
  
 
 
	 01:03:18
     ◼ 
      
     ►  
     and they're like creeping on you, 
     
     
  
 
 
	 01:03:20
     ◼ 
      
     ►  
     and they're gonna try and ruin your life. 
     
     
  
 
 
	 01:03:23
     ◼ 
      
     ►  
     People feel that way, genuinely. 
     
     
  
 
 
	 01:03:25
     ◼ 
      
     ►  
     And if you feel that way, that's fine. 
     
     
  
 
 
	 01:03:27
     ◼ 
      
     ►  
     But I get a lot of use out of Google's products, 
     
     
  
 
 
	 01:03:31
     ◼ 
      
     ►  
     so I'm happy with that trade-off. 
     
     
  
 
 
	 01:03:33
     ◼ 
      
     ►  
     Like, that's fine for me. 
     
     
  
 
 
	 01:03:35
     ◼ 
      
     ►  
     Like, I don't care. 
     
     
  
 
 
	 01:03:37
     ◼ 
      
     ►  
     I would be happy to pay and that's just not in their business model, but I mean it is 
     
     
  
 
 
	 01:03:44
     ◼ 
      
     ►  
     in some places, but I would be happy to pay and I don't love the fact that it's just all 
     
     
  
 
 
	 01:03:49
     ◼ 
      
     ►  
     free and we want your data, but I'm kind of okay with that tradeoff like you are because 
     
     
  
 
 
	 01:03:55
     ◼ 
      
     ►  
     I feel like they've got the best products. 
     
     
  
 
 
	 01:03:58
     ◼ 
      
     ►  
     Like the best products and I don't feel like what they're asking in the exchange is so 
     
     
  
 
 
	 01:04:02
     ◼ 
      
     ►  
     so compromised that I can't pay that price because it's a fairly painless thing right 
     
     
  
 
 
	 01:04:06
     ◼ 
      
     ►  
     now. And I realize there are lots of arguments to be made here about, "Well, that's how they 
     
     
  
 
 
	 01:04:10
     ◼ 
      
     ►  
     get you and they're driving other people out of the market that would be better." This 
     
     
  
 
 
	 01:04:15
     ◼ 
      
     ►  
     is all true and yet, you know, boy, those products, the products are good. And I don't 
     
     
  
 
 
	 01:04:20
     ◼ 
      
     ►  
     use them because they're free. I use them because they're good. 
     
     
  
 
 
	 01:04:23
     ◼ 
      
     ►  
     Yeah, they are just the best. 
     
     
  
 
 
	 01:04:27
     ◼ 
      
     ►  
     Like, I'm not one of the people that would rip a thermostat off a wall because Google 
     
     
  
 
 
	 01:04:33
     ◼ 
      
     ►  
     like, you know? 
     
     
  
 
 
	 01:04:36
     ◼ 
      
     ►  
     And it's a joke, but like when Nest were bought by Google, there were people that were saying, 
     
     
  
 
 
	 01:04:41
     ◼ 
      
     ►  
     "I'm taking it down." 
     
     
  
 
 
	 01:04:42
     ◼ 
      
     ►  
     Like, what do you think they're going to do to you? 
     
     
  
 
 
	 01:04:44
     ◼ 
      
     ►  
     Like, they're not evil. 
     
     
  
 
 
	 01:04:45
     ◼ 
      
     ►  
     They're just a company that makes money by selling ads. 
     
     
  
 
 
	 01:04:48
     ◼ 
      
     ►  
     I don't understand why people are so terrified of them 
     
     
  
 
 
	 01:04:52
     ◼ 
      
     ►  
     and I can't wait for the email that I'm gonna get. 
     
     
  
 
 
	 01:04:55
     ◼ 
      
     ►  
     But I just don't understand it. 
     
     
  
 
 
	 01:04:57
     ◼ 
      
     ►  
     If you don't like that, 
     
     
  
 
 
	 01:04:58
     ◼ 
      
     ►  
     if you don't like them looking at your data 
     
     
  
 
 
	 01:05:01
     ◼ 
      
     ►  
     and selling you ads, that's fine. 
     
     
  
 
 
	 01:05:03
     ◼ 
      
     ►  
     But what are you scared of? 
     
     
  
 
 
	 01:05:06
     ◼ 
      
     ►  
     That I don't understand. 
     
     
  
 
 
	 01:05:08
     ◼ 
      
     ►  
     The fear of they must be an evil company. 
     
     
  
 
 
	 01:05:11
     ◼ 
      
     ►  
     They do things that are not good. 
     
     
  
 
 
	 01:05:14
     ◼ 
      
     ►  
     And Google have been caught up 
     
     
  
 
 
	 01:05:15
     ◼ 
      
     ►  
     and they've been dragged through the courts. 
     
     
  
 
 
	 01:05:17
     ◼ 
      
     ►  
     That is true. 
     
     
  
 
 
	 01:05:18
     ◼ 
      
     ►  
     They've done stuff like they were doing this weird thing with Wi-Fi by using Google Street 
     
     
  
 
 
	 01:05:24
     ◼ 
      
     ►  
     View or something. 
     
     
  
 
 
	 01:05:25
     ◼ 
      
     ►  
     There are loads of things they do that aren't good. 
     
     
  
 
 
	 01:05:26
     ◼ 
      
     ►  
     But you know who also does really terrible things? 
     
     
  
 
 
	 01:05:28
     ◼ 
      
     ►  
     Apple do really terrible things. 
     
     
  
 
 
	 01:05:30
     ◼ 
      
     ►  
     They do things that they get dragged through the Supreme Court of Justice for because they 
     
     
  
 
 
	 01:05:35
     ◼ 
      
     ►  
     price fix on e-books. 
     
     
  
 
 
	 01:05:36
     ◼ 
      
     ►  
     That is not good stuff. 
     
     
  
 
 
	 01:05:38
     ◼ 
      
     ►  
     Steven: Supreme Court of Justice is not a thing, but okay. 
     
     
  
 
 
	 01:05:41
     ◼ 
      
     ►  
     That's fine. 
     
     
  
 
 
	 01:05:42
     ◼ 
      
     ►  
     You're not an American yet. 
     
     
  
 
 
	 01:05:43
     ◼ 
      
     ►  
     So we haven't forcibly moved you to our shores. 
     
     
  
 
 
	 01:05:46
     ◼ 
      
     ►  
     So I'll let you have it. 
     
     
  
 
 
	 01:05:48
     ◼ 
      
     ►  
     Do you understand what I'm saying? 
     
     
  
 
 
	 01:05:50
     ◼ 
      
     ►  
     All big companies do bad things. 
     
     
  
 
 
	 01:05:53
     ◼ 
      
     ►  
     And it doesn't necessarily prove that they're intentionally malicious. 
     
     
  
 
 
	 01:05:58
     ◼ 
      
     ►  
     Yes, Apple has done some interesting things. 
     
     
  
 
 
	 01:06:03
     ◼ 
      
     ►  
     Google has done some interesting things. 
     
     
  
 
 
	 01:06:04
     ◼ 
      
     ►  
     I think we can quibble about some of Google's stuff. 
     
     
  
 
 
	 01:06:09
     ◼ 
      
     ►  
     They're not saints. 
     
     
  
 
 
	 01:06:10
     ◼ 
      
     ►  
     You're right. 
     
     
  
 
 
	 01:06:11
     ◼ 
      
     ►  
     Apple's not a bunch of saints either. 
     
     
  
 
 
	 01:06:14
     ◼ 
      
     ►  
     the end, yeah, for me, I mean, every consumer has the right, you absolutely have the right 
     
     
  
 
 
	 01:06:17
     ◼ 
      
     ►  
     to not like them and not want to use them, but I think, you know, the flip side of that 
     
     
  
 
 
	 01:06:21
     ◼ 
      
     ►  
     is that we have the right to use the products if we like them, and I do like them, and I 
     
     
  
 
 
	 01:06:24
     ◼ 
      
     ►  
     just have not gotten caught up. But you know what? I, our friend John Syracuse, I won't 
     
     
  
 
 
	 01:06:28
     ◼ 
      
     ►  
     buy an Xbox because it's made by Microsoft. He just won't because it's Microsoft. He won't 
     
     
  
 
 
	 01:06:33
     ◼ 
      
     ►  
     do it. And I get that on one level, but on the other level, I'm like, you know, I just 
     
     
  
 
 
	 01:06:38
     ◼ 
      
     ►  
     don't, I just don't care enough about that. I just don't get caught up in that because 
     
     
  
 
 
	 01:06:43
     ◼ 
      
     ►  
     I think it is what you said, which is, you could demonize them, but I hate to say, "Let 
     
     
  
 
 
	 01:06:53
     ◼ 
      
     ►  
     he who is without sin cast the first stone," but it's like, these are big corporations. 
     
     
  
 
 
	 01:06:59
     ◼ 
      
     ►  
     Apple may be better than Google, but they're not without sin. There are probably other 
     
     
  
 
 
	 01:07:05
     ◼ 
      
     ►  
     products that you use from companies that you don't like, but you use them because you 
     
     
  
 
 
	 01:07:08
     ◼ 
      
     ►  
     like them, but you can afford to get away with not using Google's products or not using 
     
     
  
 
 
	 01:07:12
     ◼ 
      
     ►  
     Microsoft products, that's fine. I just have never gotten that. It's like, I'm not, no, 
     
     
  
 
 
	 01:07:16
     ◼ 
      
     ►  
     I'm not going to buy any blood diamonds, okay? I'm not going to do that. But for something 
     
     
  
 
 
	 01:07:21
     ◼ 
      
     ►  
     like Google stuff, it's like, I think it's good. It doesn't creep me out when I use it. 
     
     
  
 
 
	 01:07:27
     ◼ 
      
     ►  
     You know, it feels like the best in class. And so, you know, and that is why I'm using 
     
     
  
 
 
	 01:07:34
     ◼ 
      
     ►  
     it. It's not because it's free, but because it's good, like I said. So I'm not going to 
     
     
  
 
 
	 01:07:38
     ◼ 
      
     ►  
     tear my nest off the wall. And I do have a nest. The reason I would tear my nest off 
     
     
  
 
 
	 01:07:41
     ◼ 
      
     ►  
     the wall is if there's a war over home automation between Google and Apple, and it means that 
     
     
  
 
 
	 01:07:47
     ◼ 
      
     ►  
     like my Nest stuff just can never integrate with my other stuff in my home. That's the 
     
     
  
 
 
	 01:07:52
     ◼ 
      
     ►  
     part that actually really does bother me about the Apple-Google relationship is that they're 
     
     
  
 
 
	 01:07:57
     ◼ 
      
     ►  
     fighting for turf, and I feel like consumers, including me, are going to be potentially 
     
     
  
 
 
	 01:08:01
     ◼ 
      
     ►  
     hurt by that. I don't want to live in a world where you have to think about what your long-term 
     
     
  
 
 
	 01:08:07
     ◼ 
      
     ►  
     smartphone platform preferences before you buy a light bulb. And we've had home automation 
     
     
  
 
 
	 01:08:14
     ◼ 
      
     ►  
     in the show notes for weeks now. It's our new Kindle of the topic we never get to, maybe 
     
     
  
 
 
	 01:08:18
     ◼ 
      
     ►  
     next week. We'll just keep saying that forever. But that was one of the points I wanted to 
     
     
  
 
 
	 01:08:24
     ◼ 
      
     ►  
     make there and I can make it briefly here, which is when you get these format wars, the 
     
     
  
 
 
	 01:08:31
     ◼ 
      
     ►  
     consumers all get hurt. And I'm really concerned that we're headed that way with some of this 
     
     
  
 
 
	 01:08:35
     ◼ 
      
     ►  
     home automation stuff. Now, fortunately, Google is not like Apple in the sense that Google 
     
     
  
 
 
	 01:08:40
     ◼ 
      
     ►  
     is happy to put its stuff on Apple's platforms, and Apple has no reason to do the reverse 
     
     
  
 
 
	 01:08:44
     ◼ 
      
     ►  
     for lots of good reasons. You know, they sell hardware. They're in a different business 
     
     
  
 
 
	 01:08:51
     ◼ 
      
     ►  
     than Google, so I understand that. But that doesn't mean Google stuff is operable on iOS, 
     
     
  
 
 
	 01:08:54
     ◼ 
      
     ►  
     and that's great. But still, the point is, you shouldn't have to buy a car or a light 
     
     
  
 
 
	 01:09:00
     ◼ 
      
     ►  
     bulb or a thermostat thinking, "Well, does this commit me to using one, you know, using 
     
     
  
 
 
	 01:09:06
     ◼ 
      
     ►  
     an iPhone or the reverse which is I can't buy that light bulb because I use an iPhone?" 
     
     
  
 
 
	 01:09:10
     ◼ 
      
     ►  
     That's crazy, but I worry that that may be where we're going with some of this stuff. 
     
     
  
 
 
	 01:09:14
     ◼ 
      
     ►  
     So that's when I would get angry at Google and Apple is if they start erecting barriers 
     
     
  
 
 
	 01:09:20
     ◼ 
      
     ►  
     like that. That's where my interest in Google services and my reason why I might rip the 
     
     
  
 
 
	 01:09:26
     ◼ 
      
     ►  
     nest off of my wall, it would be stuff like that. Where if they're like, "Oh yeah, thanks 
     
     
  
 
 
	 01:09:31
     ◼ 
      
     ►  
     for buying a nest, but we decided that it's just not going to work with any of your other 
     
     
  
 
 
	 01:09:36
     ◼ 
      
     ►  
     stuff." That would be where it would get me, and it would be some sort of spiteful cooperation 
     
     
  
 
 
	 01:09:43
     ◼ 
      
     ►  
     competition thing between Google and Apple. 
     
     
  
 
 
	 01:09:46
     ◼ 
      
     ►  
     Tim Cynova Yep. "Oh man, I'm worried about the email 
     
     
  
 
 
	 01:09:49
     ◼ 
      
     ►  
     I'm going to get. I got on my high horse. It's one of the things I get on my high horse 
     
     
  
 
 
 
	 01:09:54
     ◼ 
      
     ►  
     you are way up there on that horse. Who's on the pillar in Trafalgar Square? Is that 
     
     
  
 
 
 
	 01:10:02
     ◼ 
      
     ►  
     Jason: Nelson's column. 
     
     
  
 
 
	 01:10:03
     ◼ 
      
     ►  
     Tim Cynova Is he on a horse? Or not? He's just standing 
     
     
  
 
 
	 01:10:07
     ◼ 
      
     ►  
     there. He should get a horse. All right, that would be a high horse is what I'm saying. 
     
     
  
 
 
	 01:10:10
     ◼ 
      
     ►  
     Jason: Yeah, it would be. But yeah, I don't know. 
     
     
  
 
 
	 01:10:13
     ◼ 
      
     ►  
     Tim Cynova No, no, I want to hear. 
     
     
  
 
 
 
	 01:10:14
     ◼ 
      
     ►  
     something that frustrates me. I want to hear from people, I mean, look, if you don't, I'm 
     
     
  
 
 
	 01:10:18
     ◼ 
      
     ►  
     not saying please deluge us with email, but if you would like to make points about why 
     
     
  
 
 
	 01:10:21
     ◼ 
      
     ►  
     you don't use Google services or why you do and don't think it's a problem, I would love 
     
     
  
 
 
	 01:10:25
     ◼ 
      
     ►  
     to hear those because I think there are perfectly good arguments. What I would say is don't 
     
     
  
 
 
	 01:10:30
     ◼ 
      
     ►  
     try to prove that we shouldn't because I'm not interested in that. I'm not interested 
     
     
  
 
 
	 01:10:34
     ◼ 
      
     ►  
     in you telling me why what I'm doing is wrong. I'm interested in why it's wrong for you. 
     
     
  
 
 
	 01:10:41
     ◼ 
      
     ►  
     the distinction I would make there. But I am in, I think there are lots of valid reasons 
     
     
  
 
 
	 01:10:45
     ◼ 
      
     ►  
     why people would be like, "Yeah, I'm not going to use Google stuff or Microsoft stuff 
     
     
  
 
 
	 01:10:49
     ◼ 
      
     ►  
     or whoever stuff because X." And I think that would be interesting because I think 
     
     
  
 
 
	 01:10:53
     ◼ 
      
     ►  
     there are probably some very interesting reasons why people don't or do use services by, 
     
     
  
 
 
	 01:10:58
     ◼ 
      
     ►  
     you know, if you're an Apple person and you're using Google stuff, why or why not 
     
     
  
 
 
	 01:11:03
     ◼ 
      
     ►  
     if you're not. I think that's perfectly good there. But yeah, don't get mad at Myke. 
     
     
  
 
 
	 01:11:09
     ◼ 
      
     ►  
     I'd like to hear other perspectives, but all, you know, it's a personal choice about 
     
     
  
 
 
	 01:11:14
     ◼ 
      
     ►  
     whether you're okay with it or not. And I'm okay with it because, like I said, because 
     
     
  
 
 
	 01:11:19
     ◼ 
      
     ►  
     their products are good. That's the bottom line for me. I hate to say it. I mean, again, 
     
     
  
 
 
	 01:11:22
     ◼ 
      
     ►  
     I'm not going to use blood diamonds, but the products are good and they work for me. 
     
     
  
 
 
	 01:11:27
     ◼ 
      
     ►  
     And I don't feel like I'm giving up. I'm happy to spend money. I am spending $100 a 
     
     
  
 
 
	 01:11:32
     ◼ 
      
     ►  
     on Adobe Creative Cloud Photoshop and I'm spending $100 a year on Office 365. But, and 
     
     
  
 
 
	 01:11:39
     ◼ 
      
     ►  
     I would do that for Google stuff, but I don't have to because that's not their business 
     
     
  
 
 
	 01:11:43
     ◼ 
      
     ►  
     model and their stuff is good so I'm still using it. 
     
     
  
 
 
	 01:11:45
     ◼ 
      
     ►  
     David: I know that we pay for Google Apps Email for Relay. 
     
     
  
 
 
	 01:11:48
     ◼ 
      
     ►  
     Tim Cynova Oh, good. 
     
     
  
 
 
	 01:11:49
     ◼ 
      
     ►  
     David; We pay for that. 
     
     
  
 
 
	 01:11:50
     ◼ 
      
     ►  
     Tim Cynova Right, that's like $5 per user per month or 
     
     
  
 
 
	 01:11:52
     ◼ 
      
     ►  
     something like that. 
     
     
  
 
 
	 01:11:53
     ◼ 
      
     ►  
     David; Yeah, something like that. Yeah, we pay for that. 
     
     
  
 
 
	 01:11:55
     ◼ 
      
     ►  
     Tim Cynova Yeah, see? 
     
     
  
 
 
	 01:11:56
     ◼ 
      
     ►  
     David; They do have stuff and we pay for it. 
     
     
  
 
 
	 01:11:58
     ◼ 
      
     ►  
     Tim Cynova They do. I don't pay for that but that's 
     
     
  
 
 
	 01:12:00
     ◼ 
      
     ►  
     because I'm grandfathered because I had a Google Apps account before they started charging 
     
     
  
 
 
	 01:12:03
     ◼ 
      
     ►  
     for it. But that's the only reason that I'm not paying for it is that I don't have to. 
     
     
  
 
 
	 01:12:08
     ◼ 
      
     ►  
     They said, "You don't have to pay. It's fine." But otherwise, I would. 
     
     
  
 
 
	 01:12:11
     ◼ 
      
     ►  
     - Talking about email, should we get onto AskUpgrade and that means our friends at MailRoute. 
     
     
  
 
 
	 01:12:17
     ◼ 
      
     ►  
     - Let's do it. Oh, yes. Yes, our friends at MailRoute have sponsored AskUpgrade against 
     
     
  
 
 
	 01:12:22
     ◼ 
      
     ►  
     this week. We love MailRoute. Speaking of mail, so I do use Google Apps for domains. 
     
     
  
 
 
	 01:12:27
     ◼ 
      
     ►  
     But before my mail comes to me, it's already passed through MailRoute, and MailRoute has 
     
     
  
 
 
	 01:12:32
     ◼ 
      
     ►  
     taken out all the bad stuff. Before it even gets to Google, the bad stuff is gone. It's 
     
     
  
 
 
	 01:12:37
     ◼ 
      
     ►  
     in a holding bin. It can stink up the holding bin all it likes, but I don't have to see 
     
     
  
 
 
	 01:12:42
     ◼ 
      
     ►  
     it. And it does do a better job than Google spam filters. When I've turned MailRoute 
     
     
  
 
 
	 01:12:47
     ◼ 
      
     ►  
     off, I'm like, "What is happening?" Because Google spam filters don't catch the stuff 
     
     
  
 
 
	 01:12:50
     ◼ 
      
     ►  
     that MailRoute catches. This is how MailRoute works. You sign up. It's a risk-free trial, 
     
     
  
 
 
	 01:12:56
     ◼ 
      
     ►  
     credit card necessary. You change your MX records, which are the things that tell mail 
     
     
  
 
 
	 01:13:01
     ◼ 
      
     ►  
     servers where to send mail for a particular domain. You point those at mail route instead 
     
     
  
 
 
	 01:13:05
     ◼ 
      
     ►  
     of your mail server. And that's it. Your mailbox and your hardware are completely protected. 
     
     
  
 
 
	 01:13:11
     ◼ 
      
     ►  
     All the mail goes to mail route first. Mail route uses its intelligence software to sort 
     
     
  
 
 
	 01:13:15
     ◼ 
      
     ►  
     through your mail and say, "That's good. That's bad. That's good. That's bad." They 
     
     
  
 
 
	 01:13:18
     ◼ 
      
     ►  
     see a lot of spam. They see a lot of viruses. They see a lot of email bounces. They know 
     
     
  
 
 
	 01:13:22
     ◼ 
      
     ►  
     how to detect it. That stuff gets put in a holding bin. You can get an email every day 
     
     
  
 
 
	 01:13:27
     ◼ 
      
     ►  
     or every week that says, "Here's what we filtered out." You can check it if you want 
     
     
  
 
 
	 01:13:30
     ◼ 
      
     ►  
     to see if there's something that you did want to receive. And with one click, you can have 
     
     
  
 
 
	 01:13:35
     ◼ 
      
     ►  
     delivered or even whitelist the sender so that all their mail forevermore will be passed 
     
     
  
 
 
	 01:13:40
     ◼ 
      
     ►  
     through to you and not go through the filters, which is really great. So you set that all 
     
     
  
 
 
	 01:13:45
     ◼ 
      
     ►  
     up and that's it. You don't have to install any hardware or software. You don't have to 
     
     
  
 
 
	 01:13:49
     ◼ 
      
     ►  
     put anything on your email server that's doing auto-filtering. MailRoute does all that for 
     
     
  
 
 
	 01:13:53
     ◼ 
      
     ►  
     you, and then it connects to your server, passes all the good mail through. It's easy 
     
     
  
 
 
	 01:13:58
     ◼ 
      
     ►  
     to set up, reliable, trusted by large institutions like universities and corporations. If you're 
     
     
  
 
 
	 01:14:03
     ◼ 
      
     ►  
     a desktop user, you'll find the interface simple and effective, like I do. And if you 
     
     
  
 
 
	 01:14:08
     ◼ 
      
     ►  
     are an email administrator or IT professional, we've said it before, they've got all the 
     
     
  
 
 
	 01:14:11
     ◼ 
      
     ►  
     buzzwords, they've got all the tools you need. There's an API so you can do account management, 
     
     
  
 
 
	 01:14:16
     ◼ 
      
     ►  
     support for all of that stuff. LDAP, Active Directory, TLS, mailbagging. 
     
     
  
 
 
	 01:14:21
     ◼ 
      
     ►  
     Mailbagging? 
     
     
  
 
 
	 01:14:22
     ◼ 
      
     ►  
     Mailbagging. Outbound relay, everything that you'd want from the people who are handling 
     
     
  
 
 
	 01:14:26
     ◼ 
      
     ►  
     your email and the good stuff gets passed along to your server. So, like I said, risk-free 
     
     
  
 
 
	 01:14:31
     ◼ 
      
     ►  
     trial, no credit card required. It's simple, effective, there's no good reason not to try 
     
     
  
 
 
	 01:14:36
     ◼ 
      
     ►  
     it. All listers to upgrade get 10% off for the lifetime of your account. Not for six 
     
     
  
 
 
	 01:14:42
     ◼ 
      
     ►  
     months, not for three months, not for seven days. 10% off for a lifetime, but you have 
     
     
  
 
 
	 01:14:46
     ◼ 
      
     ►  
     to go to mailroute.net/upgrade. Now that's mailroute.net/upgrade and thank you to MailRoute 
     
     
  
 
 
	 01:14:53
     ◼ 
      
     ►  
     for sponsoring. #AskUpgrade. 
     
     
  
 
 
	 01:14:58
     ◼ 
      
     ►  
     So we have some Ask Upgrade for you. For both of us. This comes from Dave first. How much 
     
     
  
 
 
	 01:15:05
     ◼ 
      
     ►  
     do Bluetooth headphones affect the Apple Watch battery? Jason, have you tried this yet? I 
     
     
  
 
 
 
	 01:15:12
     ◼ 
      
     ►  
     I don't even have any Bluetooth headphones. I do have, I bought some Bluetooth headphones. I have used them briefly with the Apple Watch. 
     
     
  
 
 
	 01:15:17
     ◼ 
      
     ►  
     I don't know. I imagine that they have some effect. 
     
     
  
 
 
	 01:15:22
     ◼ 
      
     ►  
     I don't know if that was why Apple, you know, 
     
     
  
 
 
	 01:15:25
     ◼ 
      
     ►  
     we had a whole bunch of people say, "Well, Apple, the battery lasts so long 
     
     
  
 
 
	 01:15:29
     ◼ 
      
     ►  
     because it's gonna, 
     
     
  
 
 
	 01:15:29
     ◼ 
      
     ►  
     it's gonna reduce battery life over time," which is true. Maybe it's something like 
     
     
  
 
 
	 01:15:33
     ◼ 
      
     ►  
     Bluetooth headphones, that's true. I haven't, 
     
     
  
 
 
	 01:15:35
     ◼ 
      
     ►  
     I haven't done a battery test, like, while listening to a playlist 
     
     
  
 
 
	 01:15:38
     ◼ 
      
     ►  
     on Bluetooth headphones, how long does the Apple Watch last? 
     
     
  
 
 
	 01:15:41
     ◼ 
      
     ►  
     I'm sure it has an effect because everything does, but I don't know the details of it. 
     
     
  
 
 
	 01:15:46
     ◼ 
      
     ►  
     I bought the Bluetooth headphones specifically because I wanted to try them with the Apple 
     
     
  
 
 
	 01:15:50
     ◼ 
      
     ►  
     Watch and I have tried them, but when I've gone running, I generally like to bring my 
     
     
  
 
 
	 01:15:54
     ◼ 
      
     ►  
     phone with me because then I get the GPS tracking and I like to listen to podcasts and really 
     
     
  
 
 
	 01:15:59
     ◼ 
      
     ►  
     the right now music playback is kind of what it's built for when you've just got the watch, 
     
     
  
 
 
	 01:16:04
     ◼ 
      
     ►  
     so I need to test it more. 
     
     
  
 
 
	 01:16:07
     ◼ 
      
     ►  
     As an aside, what I found is that I love the Bluetooth headphones when I'm doing stuff 
     
     
  
 
 
	 01:16:10
     ◼ 
      
     ►  
     in the kitchen because I would always get my wired headphones would get yanked out of 
     
     
  
 
 
	 01:16:15
     ◼ 
      
     ►  
     my ears because they would snag on a knob on one of the drawers and now I use the Bluetooth 
     
     
  
 
 
	 01:16:21
     ◼ 
      
     ►  
     headphones when I'm doing stuff like cooking something or emptying the dishwasher and it's 
     
     
  
 
 
	 01:16:26
     ◼ 
      
     ►  
     there great. So I'm glad I bought them but I haven't spent enough time with them on the 
     
     
  
 
 
 
	 01:16:34
     ◼ 
      
     ►  
     And now we have from Danny. Have you noticed any digital crown stickiness in your day-to-day? 
     
     
  
 
 
	 01:16:41
     ◼ 
      
     ►  
     Danny notices it after workouts mainly on the sport edition. 
     
     
  
 
 
	 01:16:45
     ◼ 
      
     ►  
     I haven't. Have you? 
     
     
  
 
 
 
 
	 01:16:50
     ◼ 
      
     ►  
     No, I mean I saw, what was it, was it David's Park? 
     
     
  
 
 
	 01:16:52
     ◼ 
      
     ►  
     Somebody said that they had they had gotten it where it started to feel gritty and the the 
     
     
  
 
 
	 01:16:56
     ◼ 
      
     ►  
     stated instructions are basically run it under warm water and spin it and it'll like wash out. 
     
     
  
 
 
	 01:17:01
     ◼ 
      
     ►  
     It seems horrific. 
     
     
  
 
 
	 01:17:01
     ◼ 
      
     ►  
     But you know, it's covered. 
     
     
  
 
 
	 01:17:04
     ◼ 
      
     ►  
     Like, you know, people won't believe me 
     
     
  
 
 
	 01:17:05
     ◼ 
      
     ►  
     that you can take a shower with the Apple Watch, 
     
     
  
 
 
	 01:17:07
     ◼ 
      
     ►  
     but it's in the Apple Watch manual 
     
     
  
 
 
	 01:17:11
     ◼ 
      
     ►  
     to run the crown under warm water 
     
     
  
 
 
	 01:17:14
     ◼ 
      
     ►  
     and spin the dial around and just get the junk out. 
     
     
  
 
 
 
 
	 01:17:18
     ◼ 
      
     ►  
     I did notice something, and I wanted to mention this 
     
     
  
 
 
	 01:17:23
     ◼ 
      
     ►  
     because we're talking about Digital Crown, 
     
     
  
 
 
	 01:17:25
     ◼ 
      
     ►  
     where my mind was kind of twisted a little bit 
     
     
  
 
 
	 01:17:28
     ◼ 
      
     ►  
     a couple of days ago. 
     
     
  
 
 
	 01:17:30
     ◼ 
      
     ►  
     You know when you do things with the digital crown, like for example, if you zoom out really 
     
     
  
 
 
	 01:17:34
     ◼ 
      
     ►  
     far on the app screen and let go, it like pings back into focus, right? 
     
     
  
 
 
	 01:17:39
     ◼ 
      
     ►  
     So you're like scrolling, scrolling, and then the apps fly back at you. 
     
     
  
 
 
	 01:17:43
     ◼ 
      
     ►  
     For some reason, my brain assumed that the crown spanned back. 
     
     
  
 
 
	 01:17:48
     ◼ 
      
     ►  
     Oh, interesting. 
     
     
  
 
 
	 01:17:50
     ◼ 
      
     ►  
     That's a little mind hack they're doing on you. 
     
     
  
 
 
 
	 01:17:54
     ◼ 
      
     ►  
     But it doesn't. 
     
     
  
 
 
	 01:17:55
     ◼ 
      
     ►  
     Like the same with like, no, it doesn't. 
     
     
  
 
 
	 01:17:56
     ◼ 
      
     ►  
     Software can't control the crown. 
     
     
  
 
 
	 01:17:57
     ◼ 
      
     ►  
     The crown is entirely physical. 
     
     
  
 
 
	 01:17:59
     ◼ 
      
     ►  
     And the same with the rubber banding. 
     
     
  
 
 
	 01:18:02
     ◼ 
      
     ►  
     For some reason, in my mind, 
     
     
  
 
 
	 01:18:04
     ◼ 
      
     ►  
     it felt like, as it probably should, 
     
     
  
 
 
	 01:18:08
     ◼ 
      
     ►  
     that the crown was having a manipulation over the software 
     
     
  
 
 
	 01:18:12
     ◼ 
      
     ►  
     and that the software was manipulating the crown. 
     
     
  
 
 
	 01:18:14
     ◼ 
      
     ►  
     And it was just this very interesting thought. 
     
     
  
 
 
	 01:18:16
     ◼ 
      
     ►  
     I was like, "Hang on a minute, that doesn't move." 
     
     
  
 
 
 
	 01:18:19
     ◼ 
      
     ►  
     - And it was just very interesting to me to see that 
     
     
  
 
 
	 01:18:22
     ◼ 
      
     ►  
     and like, "Okay, you did something very smart here 
     
     
  
 
 
	 01:18:25
     ◼ 
      
     ►  
     "because you found a way." 
     
     
  
 
 
	 01:18:27
     ◼ 
      
     ►  
     Because when I'm looking at it, 
     
     
  
 
 
	 01:18:29
     ◼ 
      
     ►  
     and I'm spinning it, it doesn't, but again, it feels to me like there's resistance 
     
     
  
 
 
	 01:18:34
     ◼ 
      
     ►  
     of some description that increases. That is not the case. But that's how I feel, and 
     
     
  
 
 
	 01:18:39
     ◼ 
      
     ►  
     I find that very interesting. 
     
     
  
 
 
	 01:18:41
     ◼ 
      
     ►  
     Tim Cynova I think also the way they expect that if you 
     
     
  
 
 
	 01:18:45
     ◼ 
      
     ►  
     zoom out, then you're going to let go, that you're not going to hold on to the crown. 
     
     
  
 
 
	 01:18:50
     ◼ 
      
     ►  
     And so the way after a certain amount of time, you're going to let go. And so the way it 
     
     
  
 
 
	 01:18:55
     ◼ 
      
     ►  
     is you scroll it back and if you then hold your finger there and on the crown you have 
     
     
  
 
 
	 01:19:00
     ◼ 
      
     ►  
     to wait like half a second and then it snaps back. So the illusion is broken but that's 
     
     
  
 
 
	 01:19:06
     ◼ 
      
     ►  
     what they're intending is they think most people aren't going to do that they're going 
     
     
  
 
 
	 01:19:09
     ◼ 
      
     ►  
     to scroll back and then they're going to let go and then the snapback effect makes you 
     
     
  
 
 
	 01:19:12
     ◼ 
      
     ►  
     feel like the metaphor is still intact but if you hold on to it which I have to be honest 
     
     
  
 
 
	 01:19:17
     ◼ 
      
     ►  
     I've never done. That totally does happen. It's funny. That's the power. It's just like 
     
     
  
 
 
	 01:19:25
     ◼ 
      
     ►  
     with the haptic stuff on a force touch trackpad. You don't even realize that you're buying 
     
     
  
 
 
	 01:19:34
     ◼ 
      
     ►  
     into the metaphor until something happens that breaks the metaphor. And the crown, that's 
     
     
  
 
 
	 01:19:40
     ◼ 
      
     ►  
     a good example where there are certain cases. I think the rubber band on scrolling is a 
     
     
  
 
 
	 01:19:46
     ◼ 
      
     ►  
     good a more likely example right but even there what they try to do is just 
     
     
  
 
 
	 01:19:50
     ◼ 
      
     ►  
     stop it so you keep pushing the crown and it just doesn't scroll and then you 
     
     
  
 
 
	 01:19:53
     ◼ 
      
     ►  
     let go and it rubber bands but in reality it's not that you letting go 
     
     
  
 
 
	 01:19:57
     ◼ 
      
     ►  
     it's you stopping the scroll and if you hold on to the crown the the magic is 
     
     
  
 
 
	 01:20:02
     ◼ 
      
     ►  
     broken a little bit cool very cool mind control so this comes from Doc Elliot on 
     
     
  
 
 
	 01:20:09
     ◼ 
      
     ►  
     Twitter do you use Mac macro software and if so what do you use why don't you 
     
     
  
 
 
	 01:20:15
     ◼ 
      
     ►  
     answer this one Myke? So I have used Keyboard Maestro in the past to make 
     
     
  
 
 
	 01:20:20
     ◼ 
      
     ►  
     like a really rudimentary soundboard like it was madness pressing a different 
     
     
  
 
 
	 01:20:24
     ◼ 
      
     ►  
     function key played off the sound that was coming through it was this crazy 
     
     
  
 
 
	 01:20:29
     ◼ 
      
     ►  
     setup I had of a mixer and I did it for that but and I also use I don't know if 
     
     
  
 
 
	 01:20:33
     ◼ 
      
     ►  
     it counts I use Hazel to basically to file photos for me this is like a thing 
     
     
  
 
 
	 01:20:40
     ◼ 
      
     ►  
     that Federico came up with in Dropbox I'll put a link in the show notes so like 
     
     
  
 
 
	 01:20:43
     ◼ 
      
     ►  
     Dropbox automatically uploads pictures from my iPhone, they go into a camera uploads folder, 
     
     
  
 
 
	 01:20:49
     ◼ 
      
     ►  
     Hazel takes them, puts them into folders by month and date, like month and year, it's 
     
     
  
 
 
	 01:20:54
     ◼ 
      
     ►  
     very cool. And I also use it to do some stuff like a Skype call recorder that I use to record 
     
     
  
 
 
	 01:21:01
     ◼ 
      
     ►  
     the shows or to make backups of the shows. It keeps a history of all the calls and I 
     
     
  
 
 
	 01:21:09
     ◼ 
      
     ►  
     I have it dump those out after a couple of months when they're a couple of months old. 
     
     
  
 
 
	 01:21:12
     ◼ 
      
     ►  
     That's all I use, kind of macro-automation-y-wise. Do you use anything different? 
     
     
  
 
 
	 01:21:18
     ◼ 
      
     ►  
     Yeah, I have grand plans of using more of this stuff and I just haven't. And so maybe, 
     
     
  
 
 
	 01:21:27
     ◼ 
      
     ►  
     again, I'll make some grand plans, maybe I will sometime. I would say the things that 
     
     
  
 
 
	 01:21:30
     ◼ 
      
     ►  
     I use that are most like this are LaunchBar, which has some ways to kick off scripts and 
     
     
  
 
 
	 01:21:38
     ◼ 
      
     ►  
     it has some various actions that it will do. I'm not sure it counts but I'm gonna 
     
     
  
 
 
	 01:21:42
     ◼ 
      
     ►  
     throw it in there. And then I'm actually, I have to say, I'm using Automator to do 
     
     
  
 
 
	 01:21:49
     ◼ 
      
     ►  
     some stuff mostly because I know people, and I think I might have mentioned this in a 
     
     
  
 
 
	 01:21:54
     ◼ 
      
     ►  
     previous show, I know people who are programmers. We know people who are 
     
     
  
 
 
	 01:21:58
     ◼ 
      
     ►  
     programmers and oftentimes they come up with these very clever, very clever 
     
     
  
 
 
	 01:22:04
     ◼ 
      
     ►  
     solutions to problems that involve shell scripting or terminal commands because 
     
     
  
 
 
	 01:22:08
     ◼ 
      
     ►  
     that's where they live and that's how they think. And I look at those and think, 
     
     
  
 
 
	 01:22:12
     ◼ 
      
     ►  
     "Okay, I understand these terminal commands. I would rather not type them 
     
     
  
 
 
	 01:22:15
     ◼ 
      
     ►  
     every time." And so what I'll end up doing is writing is building an automator 
     
     
  
 
 
	 01:22:20
     ◼ 
      
     ►  
     service, which is something that you can basically get with a keyboard shortcut 
     
     
  
 
 
	 01:22:25
     ◼ 
      
     ►  
     or a contextual menu, and I will wrap the terminal command in that or I 
     
     
  
 
 
	 01:22:32
     ◼ 
      
     ►  
     will wrap it in an Apple script that generates the terminal command and then fires it off. 
     
     
  
 
 
	 01:22:37
     ◼ 
      
     ►  
     And I have a bunch of those. I have one for a thing that Dr. Drang wrote that's about 
     
     
  
 
 
	 01:22:41
     ◼ 
      
     ►  
     Southwest Airlines, uh, uh, iCal files that they send you for your confirmation, fixing 
     
     
  
 
 
	 01:22:48
     ◼ 
      
     ►  
     them so that they're better and adding them to your calendar. And then Marco Arment wrote 
     
     
  
 
 
	 01:22:53
     ◼ 
      
     ►  
     a script about MP3 encoding for podcasts that I adapted. And there's another command line 
     
     
  
 
 
	 01:22:59
     ◼ 
      
     ►  
     thing that Marco did and I built that into a service. And so all of those I can now when 
     
     
  
 
 
	 01:23:05
     ◼ 
      
     ►  
     I'm building a podcast I can select a couple of files and do a keyboard shortcut and it 
     
     
  
 
 
	 01:23:10
     ◼ 
      
     ►  
     turns them into from MP3s or AACs into WAVs because I need to use those for editing and 
     
     
  
 
 
	 01:23:16
     ◼ 
      
     ►  
     then I've got a couple of other keyboard shortcuts or submenus based on a control click. So you 
     
     
  
 
 
	 01:23:24
     ◼ 
      
     ►  
     know that's what I'm doing. I wouldn't say Automator is really a macro utility but those 
     
     
  
 
 
	 01:23:29
     ◼ 
      
     ►  
     are the automation things that I'm doing right now. I keep telling myself to use keyboard 
     
     
  
 
 
	 01:23:33
     ◼ 
      
     ►  
     maestro and text expander and I have most of these things. 
     
     
  
 
 
	 01:23:37
     ◼ 
      
     ►  
     I use text expander, of course, yeah, I use text expander. 
     
     
  
 
 
	 01:23:39
     ◼ 
      
     ►  
     I have it, I don't use it very much and I don't know why. I just, it's, and I've got 
     
     
  
 
 
	 01:23:43
     ◼ 
      
     ►  
     a bunch of clippings in BB edit and I don't use those either. So I realized the other 
     
     
  
 
 
	 01:23:47
     ◼ 
      
     ►  
     day that I have a keyboard shortcut that if I've got a URL on my clipboard and I select 
     
     
  
 
 
	 01:23:52
     ◼ 
      
     ►  
     text in BB edit, I do a keyboard shortcut and it makes the markdown link structure for 
     
     
  
 
 
	 01:23:56
     ◼ 
      
     ►  
     me and I never use it. I just type them out manually. I think there's, I've just got a 
     
     
  
 
 
	 01:24:00
     ◼ 
      
     ►  
     block there. So I'm recommitting now. I will try in the next few weeks to look at some 
     
     
  
 
 
	 01:24:06
     ◼ 
      
     ►  
     of my workflow and identify the places where I could, I think I could save time and make 
     
     
  
 
 
	 01:24:10
     ◼ 
      
     ►  
     my life better. But right now, I've got access to all this stuff and yet I'm not really using 
     
     
  
 
 
 
	 01:24:15
     ◼ 
      
     ►  
     It really does blow my mind that you don't use TextExpander. Like that is just one of 
     
     
  
 
 
	 01:24:19
     ◼ 
      
     ►  
     those ones where I'm like, "You're a writer!" 
     
     
  
 
 
	 01:24:22
     ◼ 
      
     ►  
     out there is going to be mad because they sent me an email saying stop talking about 
     
     
  
 
 
	 01:24:27
     ◼ 
      
     ►  
     it but I'll just say again I type really fast and that means that I feel less needed, less 
     
     
  
 
 
	 01:24:33
     ◼ 
      
     ►  
     of a need to use TextExpander because I type really fast. I'll just type it. And I realize 
     
     
  
 
 
	 01:24:40
     ◼ 
      
     ►  
     that's kind of insane and yet there it is. I keep trying to think of phrases that I use 
     
     
  
 
 
	 01:24:46
     ◼ 
      
     ►  
     over and over again that I could just put into an expansion and I just I can't come 
     
     
  
 
 
	 01:24:50
     ◼ 
      
     ►  
     up with them and then I move on. I use TextExpander all the time for live blogging. When we were 
     
     
  
 
 
	 01:24:58
     ◼ 
      
     ►  
     doing live blogging, especially in a text document, I used it all the time because it 
     
     
  
 
 
	 01:25:02
     ◼ 
      
     ►  
     was really great in that scenario because you just type a couple of letters and things 
     
     
  
 
 
	 01:25:06
     ◼ 
      
     ►  
     would happen. You were typing really fast and furiously so that was good. But in my 
     
     
  
 
 
	 01:25:11
     ◼ 
      
     ►  
     day-to-day kind of writing life, I have a hard time imagining things that would require 
     
     
  
 
 
	 01:25:16
     ◼ 
      
     ►  
     that kind of thing. And like I said, I think that my perception is that I wouldn't save 
     
     
  
 
 
	 01:25:20
     ◼ 
      
     ►  
     quite as much time because I could just type it. I don't know. It's great and I have a couple things in there but it's just, you know, like 
     
     
  
 
 
	 01:25:29
     ◼ 
      
     ►  
     Keyboard Maestro, I've been writing about that for ages and, you know, I just have never, it's just never happened. So maybe someday. 
     
     
  
 
 
	 01:25:39
     ◼ 
      
     ►  
     Adrian wants to know how do you use overcast playlists? 
     
     
  
 
 
	 01:25:45
     ◼ 
      
     ►  
     So for me I have an all unplayed list 
     
     
  
 
 
	 01:25:48
     ◼ 
      
     ►  
     right so it has everything that's unplayed and I have some priority podcasts in there 
     
     
  
 
 
 
	 01:25:53
     ◼ 
      
     ►  
     they basically come to the top right so I have a few shows in there that I want 
     
     
  
 
 
	 01:25:57
     ◼ 
      
     ►  
     to be at the top so I know when they're there so they don't get lost in the shuffle 
     
     
  
 
 
	 01:26:00
     ◼ 
      
     ►  
     because I have lots and lots of stuff I don't listen to everything that's in my 
     
     
  
 
 
	 01:26:03
     ◼ 
      
     ►  
     all unfinished some stuff just gets deleted you know pick and choose some shows 
     
     
  
 
 
	 01:26:07
     ◼ 
      
     ►  
     I have a classics playlist for some episodes of old shows that I love and want to keep 
     
     
  
 
 
	 01:26:13
     ◼ 
      
     ►  
     in case the mood ever strikes and I want to listen to them. 
     
     
  
 
 
	 01:26:17
     ◼ 
      
     ►  
     That includes certain episodes and just certain shows in general, right? 
     
     
  
 
 
	 01:26:20
     ◼ 
      
     ►  
     Like "You Look Nice Today" used to be in there, but it seems like things might be changing 
     
     
  
 
 
 
	 01:26:26
     ◼ 
      
     ►  
     I don't know what's happening, but it's very exciting. 
     
     
  
 
 
	 01:26:27
     ◼ 
      
     ►  
     I also have playlists for shows that I enjoy that I have a back catalogue that I want to 
     
     
  
 
 
	 01:26:32
     ◼ 
      
     ►  
     work through. 
     
     
  
 
 
	 01:26:33
     ◼ 
      
     ►  
     So I put them in there as well, which is quite cool. 
     
     
  
 
 
	 01:26:36
     ◼ 
      
     ►  
     I have one playlist. It's called The Playlist. 
     
     
  
 
 
	 01:26:40
     ◼ 
      
     ►  
     The Playlist? 
     
     
  
 
 
	 01:26:42
     ◼ 
      
     ►  
     The Playlist in honor of the magazine and other things named by Marco. It is The Playlist 
     
     
  
 
 
	 01:26:48
     ◼ 
      
     ►  
     and it has, there's some priority ones that are, you know, because you can set a priority. 
     
     
  
 
 
	 01:26:53
     ◼ 
      
     ►  
     So I've got some that are prioritized and then the rest of them are all just in there. 
     
     
  
 
 
	 01:26:56
     ◼ 
      
     ►  
     So I have a single playlist and I will slide things up and down and I've got stuff in there 
     
     
  
 
 
	 01:27:00
     ◼ 
      
     ►  
     that I've been meaning to listen to. I think about creating, like, for The Flop House. 
     
     
  
 
 
	 01:27:06
     ◼ 
      
     ►  
     I've got a bunch of old episodes of The Flop House downloaded because I haven't listened 
     
     
  
 
 
	 01:27:10
     ◼ 
      
     ►  
     to all of them yet. I'm very slowly going through the ones that I never heard because 
     
     
  
 
 
	 01:27:15
     ◼ 
      
     ►  
     I don't want to, you know, it's going to be sad when I've run out. But right now, I've 
     
     
  
 
 
	 01:27:19
     ◼ 
      
     ►  
     got extra episodes of The Flop House. I've thought about creating a classics playlist 
     
     
  
 
 
	 01:27:23
     ◼ 
      
     ►  
     like that. The problem is that just so often, I want to say, "Well, this podcast has 10 
     
     
  
 
 
	 01:27:29
     ◼ 
      
     ►  
     minutes left, what do I want to have come next? And I'll order them like that. And 
     
     
  
 
 
	 01:27:32
     ◼ 
      
     ►  
     I want there to be some of those classic episodes hovering down there for either when I'm 
     
     
  
 
 
	 01:27:37
     ◼ 
      
     ►  
     in the mood or when I'm out of the stuff that I really want to listen to. And I want 
     
     
  
 
 
	 01:27:43
     ◼ 
      
     ►  
     to move on to the classic thing because I've run out. And if I have them in different 
     
     
  
 
 
 
	 01:27:47
     ◼ 
      
     ►  
     David: You can have them in two places though. 
     
     
  
 
 
	 01:27:48
     ◼ 
      
     ►  
     Craig; I guess. I suppose. 
     
     
  
 
 
	 01:27:49
     ◼ 
      
     ►  
     David; Which I do. 
     
     
  
 
 
	 01:27:50
     ◼ 
      
     ►  
     Craig; I suppose. 
     
     
  
 
 
	 01:27:51
     ◼ 
      
     ►  
     David; Like for example, I have a Flop House playlist for the same reason. But they still 
     
     
  
 
 
	 01:27:54
     ◼ 
      
     ►  
     live in the all unfinished as well in case I'm flying around to see something. But 
     
     
  
 
 
	 01:27:58
     ◼ 
      
     ►  
     I just want to see flophouse shows, they just go there. 
     
     
  
 
 
	 01:28:01
     ◼ 
      
     ►  
     - Yeah, yeah, well, I'll explore that, 
     
     
  
 
 
	 01:28:02
     ◼ 
      
     ►  
     but right now, a single playlist, but it works for me. 
     
     
  
 
 
	 01:28:05
     ◼ 
      
     ►  
     It works, that's why I use Overcast, 
     
     
  
 
 
	 01:28:07
     ◼ 
      
     ►  
     is not only do I think the sound effects are better 
     
     
  
 
 
	 01:28:10
     ◼ 
      
     ►  
     than any other podcast player I've listened to 
     
     
  
 
 
	 01:28:13
     ◼ 
      
     ►  
     in terms of being able to listen at more than 1.0 speed, 
     
     
  
 
 
	 01:28:18
     ◼ 
      
     ►  
     which I was never able to do on other podcast apps 
     
     
  
 
 
	 01:28:20
     ◼ 
      
     ►  
     because of the weird artifacts, and they're not there, 
     
     
  
 
 
	 01:28:24
     ◼ 
      
     ►  
     but also the way the playlist is set up works for me. 
     
     
  
 
 
	 01:28:28
     ◼ 
      
     ►  
     So that's why I use Overcast. 
     
     
  
 
 
	 01:28:30
     ◼ 
      
     ►  
     - Troy wants to know what is the best way 
     
     
  
 
 
	 01:28:35
     ◼ 
      
     ►  
     to keep the Apple Watch from lighting up 
     
     
  
 
 
	 01:28:38
     ◼ 
      
     ►  
     at the movie theater? 
     
     
  
 
 
	 01:28:40
     ◼ 
      
     ►  
     Turn it off. 
     
     
  
 
 
 
	 01:28:44
     ◼ 
      
     ►  
     Or put it in the battery mode or something. 
     
     
  
 
 
	 01:28:47
     ◼ 
      
     ►  
     Yeah, if you're, first off, 
     
     
  
 
 
	 01:28:49
     ◼ 
      
     ►  
     almost everything on the Apple Watch 
     
     
  
 
 
	 01:28:50
     ◼ 
      
     ►  
     is a black background with a little bit of stuff on it. 
     
     
  
 
 
	 01:28:55
     ◼ 
      
     ►  
     So I think you could probably have a face 
     
     
  
 
 
	 01:28:57
     ◼ 
      
     ►  
     that was like the extra large or modular with red as the color and no complications just 
     
     
  
 
 
	 01:29:05
     ◼ 
      
     ►  
     the time, you could probably switch to that face when you're in the movie theater and 
     
     
  
 
 
	 01:29:09
     ◼ 
      
     ►  
     nobody would notice if your watch came on. It's only going to come on when you move your 
     
     
  
 
 
	 01:29:14
     ◼ 
      
     ►  
     wrist. It's not going to come on when you get a notification. So I'm sure you can minimize 
     
     
  
 
 
	 01:29:19
     ◼ 
      
     ►  
     it but yeah, if you absolutely don't want it coming on, I would say you put it in the 
     
     
  
 
 
	 01:29:24
     ◼ 
      
     ►  
     battery-saver mode and then reboot it when you leave the theater or you wear 
     
     
  
 
 
	 01:29:28
     ◼ 
      
     ►  
     something with sleeves and you just make sure that it's under the sleeve. I think 
     
     
  
 
 
	 01:29:33
     ◼ 
      
     ►  
     that's it. But try to the red because you know the red wavelengths don't don't 
     
     
  
 
 
	 01:29:37
     ◼ 
      
     ►  
     broadcast so much and it's the black background on the OLED screen so it's 
     
     
  
 
 
	 01:29:41
     ◼ 
      
     ►  
     gonna be emitting very little light if you do it that way so that might be a 
     
     
  
 
 
	 01:29:45
     ◼ 
      
     ►  
     thing. You can set any number of different presets for watch faces even 
     
     
  
 
 
	 01:29:49
     ◼ 
      
     ►  
     of the same face with different settings so create a movie theater preset maybe. 
     
     
  
 
 
	 01:29:54
     ◼ 
      
     ►  
     I guess do not disturb is your friend I suppose. 
     
     
  
 
 
 
	 01:29:59
     ◼ 
      
     ►  
     To stop it from lighting up when it's not bothering you but yeah if it's not lighting up I don't know what you'd do. 
     
     
  
 
 
	 01:30:04
     ◼ 
      
     ►  
     I think the issue is just if you know you move your wrist a little bit and it turns on because it thinks it's you know wrist raised but you're actually just hiding covering your eyes because it's a horror movie and you're afraid of what's going to happen next that would be annoying. 
     
     
  
 
 
	 01:30:15
     ◼ 
      
     ►  
     I think it's very bright though. 
     
     
  
 
 
	 01:30:17
     ◼ 
      
     ►  
     It's not. Having been to a couple movies since I got it, I've not found it to be an issue at all. 
     
     
  
 
 
	 01:30:23
     ◼ 
      
     ►  
     Make sure your brightness is down. There you go. That's one tip. 
     
     
  
 
 
	 01:30:26
     ◼ 
      
     ►  
     Just go into the watch app on your phone. Turn your brightness all the way down. That's going 
     
     
  
 
 
	 01:30:32
     ◼ 
      
     ►  
     to help a lot. And finally today, Thomas wants to know which grocery apps would you recommend 
     
     
  
 
 
	 01:30:38
     ◼ 
      
     ►  
     for the iPhone and watch has to be able to sync between two people. So I have a suggestion that 
     
     
  
 
 
	 01:30:44
     ◼ 
      
     ►  
     that doesn't fulfill everything in this list. So I have an app that I use, it's 
     
     
  
 
 
	 01:30:48
     ◼ 
      
     ►  
     not necessarily a grocery list app, but it's a shared, it's a 
     
     
  
 
 
	 01:30:54
     ◼ 
      
     ►  
     list app that allows you to do shared lists. It's called Silo and it's only on 
     
     
  
 
 
	 01:31:00
     ◼ 
      
     ►  
     the iPhone, they don't have a watch app so I can't help you with that part. I 
     
     
  
 
 
	 01:31:04
     ◼ 
      
     ►  
     don't know if there are any, I'm sure there are but I've not come across any, 
     
     
  
 
 
	 01:31:08
     ◼ 
      
     ►  
     but Silo is the best joint list app that I've tried and I tried a bunch and me 
     
     
  
 
 
	 01:31:13
     ◼ 
      
     ►  
     my girlfriend has some shared lists in there but they don't yet have a watch component. 
     
     
  
 
 
	 01:31:19
     ◼ 
      
     ►  
     They do have an iPad app. 
     
     
  
 
 
	 01:31:21
     ◼ 
      
     ►  
     All right. I have, yeah, again, I don't, I haven't done shopping lists on the Apple Watch 
     
     
  
 
 
	 01:31:25
     ◼ 
      
     ►  
     either. My wife and I are still using Grocery IQ which is not great but it works. It syncs 
     
     
  
 
 
	 01:31:32
     ◼ 
      
     ►  
     shopping lists between us and lets you scan in barcodes and is attached to a database 
     
     
  
 
 
	 01:31:37
     ◼ 
      
     ►  
     of various products at the market. I keep meaning to do a final like official test of 
     
     
  
 
 
	 01:31:44
     ◼ 
      
     ►  
     our groceries, which I had recommended to me, but I haven't tried it enough to move 
     
     
  
 
 
	 01:31:50
     ◼ 
      
     ►  
     us over to it so I can't endorse it yet. And then also I had Anylist recommended to me, 
     
     
  
 
 
	 01:31:57
     ◼ 
      
     ►  
     which is another grocery list app that has a little bit of meal planning on top of it, 
     
     
  
 
 
	 01:32:03
     ◼ 
      
     ►  
     which I'm not sure works with how we shop, 
     
     
  
 
 
	 01:32:05
     ◼ 
      
     ►  
     but I'm looking into that, too. 
     
     
  
 
 
	 01:32:07
     ◼ 
      
     ►  
     So I'd say stay tuned. 
     
     
  
 
 
	 01:32:09
     ◼ 
      
     ►  
     Still using Grocery IQ because it works, 
     
     
  
 
 
	 01:32:13
     ◼ 
      
     ►  
     but not 100% satisfied with it and looking around. 
     
     
  
 
 
	 01:32:17
     ◼ 
      
     ►  
     It would be cool. 
     
     
  
 
 
	 01:32:19
     ◼ 
      
     ►  
     My wife does most of the shopping, though, 
     
     
  
 
 
	 01:32:21
     ◼ 
      
     ►  
     and she doesn't have an Apple Watch, 
     
     
  
 
 
	 01:32:22
     ◼ 
      
     ►  
     so it would be less of a big deal for her. 
     
     
  
 
 
	 01:32:24
     ◼ 
      
     ►  
     I think that, you know, taking out the iPhone 
     
     
  
 
 
	 01:32:25
     ◼ 
      
     ►  
     and using it as a shopping list, though, that is a thing we do. 
     
     
  
 
 
	 01:32:28
     ◼ 
      
     ►  
     We absolutely do that. 
     
     
  
 
 
	 01:32:30
     ◼ 
      
     ►  
     -I do use Clear when I'm in the grocery store, 
     
     
  
 
 
	 01:32:32
     ◼ 
      
     ►  
     but you know you then kind of have to move things around that it doesn't work too well but 
     
     
  
 
 
	 01:32:36
     ◼ 
      
     ►  
     Yeah, hey, huh 
     
     
  
 
 
	 01:32:38
     ◼ 
      
     ►  
     All of those will be in the show notes along of a bunch of other stuff that we've spoken about today 
     
     
  
 
 
	 01:32:42
     ◼ 
      
     ►  
     And you can find all of that over at relay.fm/upgrade/38 
     
     
  
 
 
	 01:32:46
     ◼ 
      
     ►  
     If you want to find us online there's a couple of ways you can do that 
     
     
  
 
 
	 01:32:49
     ◼ 
      
     ►  
     You can find Jason's great work over at sixcolors.com and he is @jsnell on Twitter J S N E double L 
     
     
  
 
 
	 01:32:56
     ◼ 
      
     ►  
     I am @imike and don't forget you can ask questions 
     
     
  
 
 
	 01:33:00
     ◼ 
      
     ►  
     but also send us follow up if you like through the #AskUpgrade. We love to see your stuff 
     
     
  
 
 
	 01:33:06
     ◼ 
      
     ►  
     there. But you know if you want to send us tweets or if you really want to send us an 
     
     
  
 
 
	 01:33:11
     ◼ 
      
     ►  
     email you can find out all that information out on our show notes page as well. Did you 
     
     
  
 
 
	 01:33:15
     ◼ 
      
     ►  
     see how I waited that? If you really want to send us email, you can. You know, go for 
     
     
  
 
 
	 01:33:22
     ◼ 
      
     ►  
     it. Go for it if you like. 
     
     
  
 
 
	 01:33:23
     ◼ 
      
     ►  
     Steve McLaughlin You can also see our show notes probably by scrolling in the podcast 
     
     
  
 
 
	 01:33:26
     ◼ 
      
     ►  
     app you're listening to right now. 
     
     
  
 
 
	 01:33:28
     ◼ 
      
     ►  
     Most definitely, but you do not see an email link there. 
     
     
  
 
 
	 01:33:30
     ◼ 
      
     ►  
     You do have to go to the website to find that, so you can do that if you so desire. 
     
     
  
 
 
	 01:33:34
     ◼ 
      
     ►  
     But we'll be back next time. 
     
     
  
 
 
	 01:33:36
     ◼ 
      
     ►  
     Sure, we'll have some Google stuff to talk about and maybe have some predictions as well 
     
     
  
 
 
 
	 01:33:41
     ◼ 
      
     ►  
     To an end, thanks so much for tuning into this week's episode of Upgrade. 
     
     
  
 
 
	 01:33:46
     ◼ 
      
     ►  
     Thanks again to our sponsors this week, MailRoute, GoToMeeting and Hover, and we'll be back 
     
     
  
 
 
 
	 01:33:51
     ◼ 
      
     ►  
     Say goodbye, Jason Snow. 
     
     
  
 
 
	 01:33:52
     ◼ 
      
     ►  
     Goodbye, Myke Hurley. 
     
     
  
 
 
	 01:33:53
     ◼ 
      
     ►  
     I'm Myke Hurley. 
     
     
  
 
 
	 01:33:54
     ◼ 
      
     ►  
     [MUSIC PLAYING]