0:00:00*BEEP*
0:00:00[Music]
0:00:08From Relay FM, this is Upgrade, episode number 26. Today's very special episode is brought to you by
0:00:15MailRoute, a secure hosted email service for protection from viruses and spam.
0:00:20Casper, because everyone deserves a great night's sleep. And Flywheel, simple hosting for your
0:00:25your WordPress site. My name is Myke Hurley, but I am joined live from San Francisco, Mr.
0:00:31Jason Snell.
0:00:32Hi Myke, I'm actually speaking to you live from my old stomping grounds in the Macworld
0:00:37podcast studio, which Susie Oakes, who's the editor of Macworld, offered up to various
0:00:41podcasters and I set it up so I know where all the buttons are. So, hello from downtown
0:00:47San Francisco. Today is March 9th, 2014. Is it? I think it will be. Okay. Jason Snell
0:00:55coming to you from Macworld. Macworld's own Jason Snell. I like that you're there. I like
0:01:01that you're there. It's fitting. So, we're hot on the heels of a big event today.
0:01:09It's a huge event. Huge, huge event today. You're referring to the fact that I met Federico
0:01:15Vittucci, right?
0:01:16Oh, yeah, of course. That's the only event that I met. This is what was the best-kept
0:01:23secret of the day, was that Federico Vittucci arrived in San Francisco today to partake
0:01:29in the Apple event. He got an invite. We'll talk about that on Connected. That's a whole
0:01:34big story. I'm looking forward to Connected this week, actually.
0:01:37Or we can talk about it now if you want, Myke.
0:01:40Oh!
0:01:41Hello?
0:01:42Oh my god, that really scared me. Hi Federico!
0:01:45Hi Myke, how are you?
0:01:46What are you doing there?
0:01:47A podcast, obviously.
0:01:48How long have you been there?
0:01:49The whole time.
0:01:50The whole time.
0:01:51It's good I didn't say anything bad about you. Hey buddy!
0:01:57- Hi, now I know that I can trust you
0:02:01because it didn't say anything bad about me.
0:02:03- Yeah, well it's probably something
0:02:04along the lines that I love you.
0:02:06Hey, how you doing?
0:02:07- I'm doing well, I'm doing well.
0:02:09Jason was kind enough to invite me here.
0:02:11It was awesome.
0:02:13- Federica was kind enough to say,
0:02:14"Sure, let's do a podcast."
0:02:17- Federica. - He was like,
0:02:17"Do you wanna do a podcast with Myke?"
0:02:19I'm like, "Yeah."
0:02:19- You're gonna have to keep your special stories
0:02:22for connected, you know, right?
0:02:23- Yes. - You can't cheat
0:02:24on the connected. - We'll focus
0:02:25on the news of the day and save those stories for Connected.
0:02:28- That sounds like fun to me.
0:02:29- You could be like Moises Chuyon's podcast network
0:02:32and have like a crossover event where Federico appears
0:02:35on various relay shows to tell various stories
0:02:38about his trip to San Francisco.
0:02:40His feelings can be unanalog.
0:02:42- Do we have a food show, Myke, on relay?
0:02:45- Yeah, Federico just ate some pasta in a restaurant
0:02:48in San Francisco and didn't hate it.
0:02:50- Effectively on Connected this week,
0:02:52All I really want to understand is Federico Vittucci invades America.
0:02:57That's kind of all I care about.
0:02:59Apple Watch, so what?
0:03:00All right, well-
0:03:01We'll get that when he's back in Italy.
0:03:03But now he's here in San Francisco with me because we went to the Apple event today.
0:03:08I have never been ambushed on a podcast before.
0:03:11That was very well done.
0:03:13It's the first time for everything.
0:03:15My brain kind of exploded a little bit.
0:03:16I didn't 100% understand what was happening.
0:03:19I looked at my computer as if I don't know what I would have seen.
0:03:22Something's happening.
0:03:24You needed to process all the information and the accent all at once.
0:03:28Yeah, it was like Jason had learned a very, very good impression.
0:03:31He spends one day with a biggie to a perch.
0:03:32We've established that I cannot do a Federico Petici impression, other than to say, "Arrivederci."
0:03:39But we're not there yet.
0:03:41Okay, well, now I have the two of you, which is even better.
0:03:45I guess we can go through this kind of stuff in advance.
0:03:48I think one of the most interesting things to me, and I kind of
0:03:53Don't want opening statements
0:03:55We'll cover those at the end kind of like overall feelings of the event
0:03:58But I think leading up to this one of the interesting things as we were debating
0:04:01Oh, are we gonna see more than just the watch today and and everyone wasn't sure but we saw a
0:04:09lot like of the two hours of the event only one hour was the watch and
0:04:14There was about an hour of other stuff,
0:04:17which I guess is probably the things
0:04:18that we'll cover first today.
0:04:20But being there and looking back on the event,
0:04:23does that surprise you too?
0:04:25- It doesn't surprise me.
0:04:27I think when I made my terrible prediction
0:04:30where I said I didn't think
0:04:31there would be an Apple Watch event,
0:04:33I think this is the good part of that terrible prediction,
0:04:35which is, you know, if all they're doing
0:04:38is replaying the event from six months ago,
0:04:40why have the event, other than just to remind people?
0:04:42and it was still sort of an hour of reminding people
0:04:45of the Apple Watch, which you have to do
0:04:47because now it's real and now they're going to be selling it.
0:04:49So they had to do it, but boy, it would have been pretty empty
0:04:53if that was all that we got.
0:04:54And fortunately, we didn't. We got an hour of new material.
0:04:57We got a whole bunch of new stuff.
0:04:59They played the greatest hits at the end there,
0:05:01but they gave us some of the new material in the first hour.
0:05:04-I think the explanation of the watch
0:05:06was a bit more concise and clear.
0:05:09like they clearly divided the watch into three main features.
0:05:14And I think they wanted to kind of re-explain it all
0:05:17from the beginning.
0:05:18And I think they knew better what they wanted to tell,
0:05:21like the story that they wanted to tell.
0:05:23And maybe my memory is a bit, you know,
0:05:27is imprecise when it comes to remembering the September event
0:05:31but I think that the watch,
0:05:32the story that they painted today was very much
0:05:36kind of obvious in a good way.
0:05:37It's timekeeping, communication, and fitness.
0:05:40And I think that, I mean, it's not new stuff,
0:05:43but I think they told it better.
0:05:45- I think one of the big differences this time
0:05:48to what they did in the September event
0:05:50was because they could show more third-party stuff.
0:05:52So when Kevin Lynch did that, "Here's a Day in the Life,"
0:05:55that to me seemed like a much better story
0:05:59than what they'd previously shown in the September event,
0:06:01because it gave like a real view of,
0:06:03this is what this product will do.
0:06:07Well, let's be honest. Not only was the hardware
0:06:09not done last September,
0:06:10the software wasn't done last September.
0:06:12And Apple employees hadn't been wearing it on their wrists
0:06:16in public living their lives, at least not to the degree
0:06:19that they've been doing it for the last six months.
0:06:21We've heard these stories about how a thousand Apple employees
0:06:24have Apple watches on their wrists
0:06:26and have been using them for the last six months.
0:06:28And they'll even admit
0:06:29that they have the Apple Watch on their wrist.
0:06:31They won't demo it for you because that's been
0:06:33against the rules, but they certainly would say,
0:06:35sure it's an Apple Watch because it's been out there. You've got to think that that six
0:06:40months has not only led to this evolution of the hardware and the software, but I really
0:06:45believe that Apple employees living with this device have made a big difference in them
0:06:50understanding what people will actually use it for in their real lives. And that came
0:06:55through. It was a much more focused -- there were still moments of -- like when Christy
0:06:59Turlington came on the stage, there was no focus there. I thought that would be a great
0:07:05moment to talk about her running and how it was a how she used it and instead it
0:07:10was more like "Christie will have a blog where she explains how she uses it in
0:07:14the future" but you know that was an exception I think they did do a better
0:07:18job of focusing it more.
0:07:20My stream kind of died during that moment but I think of
0:07:24all the times for it to happen that was probably okay.
0:07:27Yeah that was solid.
0:07:28Because I was just watching people compare it to Bono on Twitter.
0:07:32- No, it was, I would say it was much more substantive than that. And it did sort of
0:07:37mesh with, you know, she's got a charity and it's sort of Apple's whole thing about making
0:07:40a better world and she was in Africa running the half marathon. It just felt kind of, I
0:07:45think all the parts were there and I could totally see how somebody at Apple is like,
0:07:48"Oh, this will be a really good thing. We should put this in the event." It just felt
0:07:52like all the pieces were there but it didn't come together for me. I just thought it was,
0:07:57you know. Also, I have to say really interesting content strategy on Apple's part where they're
0:08:02going to have Christy Turlington blogging on -- the phrase was, "She's going to have
0:08:06a blog on Apple.com about her using the watch to train." And that's sort of celebrity blogging
0:08:13on Apple.com is a totally new thing. I mean, I don't think Bono had a blog telling us about
0:08:19his songs.
0:08:20- You'll just be automatically subscribed to Bono's blog.
0:08:24- Why is Bono's blog in my RSS now? Why am I getting push notifications when Bono releases
0:08:31new blog posts?
0:08:31Why, don't you want to read?
0:08:33It's a gift. It's a free blog post. Everybody gets it.
0:08:37I guess the interesting thing, when looking at that, is we were complaining about there
0:08:46not being a story, but now they're kind of providing it via means like this, which is
0:08:52quite interesting, I think.
0:08:54Yeah. Yeah. It's new. New Apple.
0:08:59So the first big announcement was the Apple TV and HBO Go. Didn't expect this, and this
0:09:08seemed really weird to me. Jason, why do you think this got as much stage time as it did?
0:09:14Well it's a big Hollywood deal. It's getting HBO's over-the-top service, which is the,
0:09:22you know, you don't have to be a subscriber to watch this service, and getting that as
0:09:27an exclusive, a launch exclusive on Apple TV. So the only place you'll be able to get
0:09:33the HBO over-the-top service, which is called, what is it called? It's not HBO--
0:09:38- HBO Now?
0:09:39- HBO Now, is that it? It's three letters. It's all capital letters.
0:09:43- HBO Now, I think.
0:09:44- That is the only place you'll be able to watch, if you're a cord cutter, watch Game
0:09:49of Thrones legally when it starts in April. Because I think a three month, I saw the Wall
0:09:55Wall Street Journal was reporting a three month exclusive before other providers can
0:09:59offer HBO now. So that's a big coup, but that's also like a exclusive content partnership
0:10:05kind of deal. And I would imagine that that kind of deal includes a prominent appearance
0:10:11at an Apple event. It signals that Apple is kind of playing hard at the content game,
0:10:17which I think is really great. I also had to laugh. We did finally get some Apple TV
0:10:22news, hardware news, this event. It wasn't new hardware.
0:10:26And the new pricing. We've got a bunch of old ones to move for
0:10:29$69 before we can make a new one, apparently. Why do you think they're doing that?
0:10:36They just want to sell them? I don't know. Yeah. I think that's -- and it's so old, the
0:10:42margins on them have to be great. So they cut the price, which is good because their
0:10:45competitors are cheaper, and they have this HBO deal, so they're gonna — I mean, the
0:10:52somewhat cynical side of me says they make the HBO deal, they sell a lot of $69 Apple
0:10:56TVs, and then they come in with a $99 brand new fancy Apple TV after they've sold a million
0:11:04of those cheap old Apple TVs. That may be the plan here, I don't know. But it's still
0:11:10a coup. We've talked for a long time about having something come exclusive to Apple.
0:11:15And this is, I mean, it's temporary, but it isn't exclusive to Apple, this HBO service.
0:11:19That's pretty cool. So that was good news. I felt like for a moment they were going to
0:11:24do one of those jokey videos where Tim said, "You know, we keep adding channels all the
0:11:29time. You guys have noticed." And I was waiting for one of those videos with the funny music
0:11:32that shows somebody scrolling through like 8 million channels on Apple TV. But they'd
0:11:38only do that if they were going to replace the interface, and they aren't, so oh well.
0:11:43I wonder if, I mean, it must be an American only service, HBO Now. There's no way to
0:11:49use it as a European. I mean, unless you have like a fake US account.
0:11:54Exactly. The classic, the traditional way is to use it as a European.
0:11:57Yeah.
0:11:58Old-fashioned way.
0:11:59Yeah.
0:12:00The VPN, fake account.
0:12:01The VPN, fake account, and you use the American service, yeah.
0:12:05I have no idea what you're talking about.
0:12:07And then we move on to research kit.
0:12:09Totally out of left field, this is not something
0:12:12I think anybody could have put their finger on
0:12:15to guess about.
0:12:17This is interesting, Jeff Williams got quite a bit of time
0:12:20on stage to discuss this.
0:12:22Now, please correct me if I'm wrong,
0:12:25is Jeff the person who's heading up the health stuff?
0:12:29Or is it somebody else?
0:12:30- I don't know.
0:12:33Isn't this the guy who famously drives a--
0:12:35Drives a--
0:12:36Camry.
0:12:37Camry, an old Camry.
0:12:40'Cause there is an executive who is in charge,
0:12:43I think, of health stuff,
0:12:44which I remember seeing from the Apple event.
0:12:46I can't remember.
0:12:48I'm seeing that Jeff is in operations,
0:12:50but that kind of, if that's just coming
0:12:52from Apple's website, that can mean anything.
0:12:53I know that there is somebody who looks after health stuff.
0:12:58But anyway, Jeff got quite a bit of time on stage.
0:13:03stage, talk about research kit. Now I don't know if you guys were following along on Twitter
0:13:09that there were a lot of people talking about how boring this section was and it maybe wasn't
0:13:13necessarily riveting but it's a world-changing type type scenario.
0:13:22Yeah it's I as I was sitting there I wasn't checking Twitter but I think I've gotten to
0:13:27emulate Twitter in my head pretty well. I thought there will be a lot of cynical people
0:13:31who will say, "This is boring. I don't care about this. Bring on the new products." But
0:13:38I thought, you know, this is Apple making some decisions about wanting to send a message
0:13:43that their products do change the world. They change the world in ways that go beyond just
0:13:50your own personal interaction with the phone, that they're working to make interesting partnerships
0:13:56to find better ways to use those sensors for things that can improve the world. You know,
0:14:01it was sending that message.
0:14:02And sure, Apple's hardware is at the center of it all.
0:14:04I also think it's sending a somewhat subtle message
0:14:07about the fact that Apple is the company
0:14:09that you're more likely to trust
0:14:10with your sensitive health data
0:14:11because they don't make a business model
0:14:14of selling your information
0:14:16like many of their competitors do.
0:14:18- They had this big slide,
0:14:19Apple will never see your data.
0:14:21- Yeah. - And I took a picture
0:14:22because it was, and I tweeted it
0:14:24because I think, yeah, it was kind of a,
0:14:26you were telling me before it was kind of like a sub-tweet
0:14:28in a way. - Yeah, yeah.
0:14:29- To Google and other companies.
0:14:30We didn't say anything about Google. I don't know what you're talking about. But, you know,
0:14:34I think it, yeah, sure, it's self-serving because everything in a thing like that is
0:14:38self-serving. But I don't, I'm going to try to not be cynical about it and say, look,
0:14:43this is something Apple is proud of and Apple wants these, you know, these devices to do
0:14:48more than just be the thing you use to check email. They want them to be, to have other
0:14:54applications in the world and that's good for their business, but it's also good for
0:14:57the world and that Apple loves to send that message
0:15:01that their technology is changing the world,
0:15:03and this is one way that they could do that.
0:15:05For their perspective, it's not a huge amount of effort
0:15:08to do something that can have a big impact.
0:15:10-Yeah, I mean, I went through medical research myself
0:15:14as a patient because when I was doing chemo treatments,
0:15:18they wanted me to try these experimental drugs,
0:15:21and to do so, at least I had to go through all this paperwork
0:15:26and to sign this stuff and to weekly or bi-weekly report all this information about how I was feeling.
0:15:32And you know, when you're feeling sick, it can be a bit of a burden to do that kind of stuff
0:15:38and to sit there and say, "Yeah, I'm feeling this way," or "I'm doing this, I'm doing that."
0:15:43And the thought of having apps and the iPhone, so not special sensors that you have to wear
0:15:50or machinery that you have to operate.
0:15:53Just my phone and to take simple tests
0:15:56because it's got a microphone,
0:15:57because it's got other sensors.
0:15:59I think that's really, it's a big change
0:16:02because I saw one side of the equation,
0:16:05myself as a patient, and I think it's a big change.
0:16:08And the feeling that I got in the room
0:16:12was that it really mattered to people there.
0:16:15And as you said, I imagine Twitter in my head.
0:16:18And I'm like, yeah, people on Twitter are going to be,
0:16:20oh, this is boring, bring us the Apple Watch.
0:16:23But I think personally, it's a big change, I think.
0:16:26And also, kind of interesting,
0:16:28it is going to be open source.
0:16:29So we'll have to see if it'll be open source
0:16:32like FaceTime was supposed to be,
0:16:35or if it'll be really open source
0:16:37and available to other companies to use.
0:16:40- It was Jay Blannock that I was thinking of.
0:16:43Jay Blannock is the Director of Fitness
0:16:46health technologies for Apple. He was the guy who narrated the watch fitness video.
0:16:53So that was who I was thinking of.
0:16:56Good knowledge, Myke.
0:16:57Solid knowledge.
0:16:58Only because I watched the original keynote like two days ago. So I kind of got them mixed
0:17:04around in my brain.
0:17:05Ah. Oh my God. You watched them both. That's good grief. Did it feel a little bit like
0:17:10a rerun?
0:17:11Do you know what? It didn't.
0:17:12Oh, good.
0:17:13It didn't.
0:17:14Well, that goes with what we were saying then.
0:17:15That's good. I'm glad.
0:17:16The demo room afterward felt like a rerun
0:17:18because it was the same tables with the same watches on them,
0:17:21although you could touch them now
0:17:22and they wouldn't look at you angrily.
0:17:25So that's something.
0:17:26They -- the things that were the same,
0:17:29they kind of covered those really quickly.
0:17:31But the interesting thing is seeing
0:17:33how much of the UI has changed.
0:17:34So you know the people picker?
0:17:38That's a totally different UI.
0:17:39In the original one, it's just a great --
0:17:40Yeah, but with a little circular thing.
0:17:42- Yeah.
0:17:43That was nice.
0:17:45Jason, do you think, what are your thoughts
0:17:48on the open source?
0:17:49Do you think that Apple will be committed to this?
0:17:52- Well, I think this one doesn't have the encumbrances
0:17:54that maybe FaceTime did.
0:17:56And the question is, will it be useful open source or not?
0:17:59And that's a mystery to me, because, you know,
0:18:02is this code the kind of code
0:18:03that people are gonna wanna take up and use,
0:18:05and will it be valuable to somebody
0:18:06either on Apple's platform or some other platform?
0:18:09And, you know, I think it's a nice gesture that Apple's not trying to make this a trade
0:18:14secret and so—but that's where it ends as a gesture and it begins as, you know, can
0:18:21it be used?
0:18:22How was it built?
0:18:23Is this going to work its way into other projects?
0:18:25But I think it's a great—I mean, it may be as simple as like somebody saying, "Look,
0:18:31in order to get funding for my grant, I need to use open source software.
0:18:35I can't use anything proprietary."
0:18:36I don't know.
0:18:37I know some doctors who I'm going to talk to about this.
0:18:39I have a friend of mine who is a cancer specialist at UC San Francisco, and I'm going to ask
0:18:44him what his take on this is, because the people who are in this industry will probably
0:18:49have a very interesting and different take than those of us who are just like, "I've
0:18:53seen the doctor."
0:18:54So, we'll see.
0:18:56But I think it's a good gesture, and then there's just the question of what's the code
0:19:01that's open-sourced, and who can use it?
0:19:03Is it all Swift and Objective-C that is not going to be useful outside of Apple's platforms?
0:19:10I don't know.
0:19:11It'll be interesting to see how long it'll take for this, if it works as a plan.
0:19:17If it'll expand internationally to Europe and other countries, or if it'll stay, again,
0:19:23a U.S.-only thing, because they announce all these bunch of apps that they will implement
0:19:28research kit, and it's all U.S.-based institutions, I think.
0:19:32I think I saw, I think there's an English Oxford.
0:19:37- Yeah. - There was.
0:19:38You're right.
0:19:39- So there's hope, I think.
0:19:41- Yeah.
0:19:41One of the researchers was from the UK,
0:19:44and they weren't just British.
0:19:45Like, they were in a UK environment,
0:19:47and it came up, I think it might have been Oxford, Jason.
0:19:51I think you might be right.
0:19:52- Yeah.
0:19:53- But I remember seeing it at the time
0:19:54and thinking that was interesting.
0:19:55I thought, oh, it's gonna be, no, it's not gonna be.
0:19:58So there you go.
0:19:59Jason, are you gonna be signing up
0:20:01to participate your health data?
0:20:04- Well, we'll talk about it.
0:20:06None of the apps affect me right now, but, you know, sure.
0:20:10I would love that if I had information
0:20:14that was useful for something like this.
0:20:16I think a lot of people feel that way.
0:20:17- Yeah, that's why I think it's good.
0:20:19I would do it.
0:20:20You feel like you're at least doing something.
0:20:22- Sure. - You know?
0:20:23Anyway, okay, I want to talk about the MacBook next.
0:20:25Before we do that, let me take our first break
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0:22:39So we saw the MacBook today and it's called the MacBook, right?
0:22:43First off, that surprise?
0:22:44Because now the MacBook Air is thicker and heavier than the MacBook.
0:22:48Yeah, well, you know, products.
0:22:51- This is another one of those situations.
0:22:54There used to be a couple of years ago,
0:22:56I think some weird stuff about the MacBook lineup.
0:23:00There was like the basic MacBook
0:23:03and then there was like a different,
0:23:05gosh, I can't remember.
0:23:06I think it was a couple of years ago
0:23:07and people were confused by the product lineup
0:23:10and they were like, why does this MacBook exist?
0:23:13And kind of now in a way,
0:23:14there's this new MacBook and the MacBook Air,
0:23:17but it's still heavier and thicker than the other one.
0:23:20- But cheaper.
0:23:21I mean the MacBook Air now is the cheap laptop.
0:23:24It always was, but all those people who predicted
0:23:27that this was the low cost laptop,
0:23:28and we said, well it's gonna be super thin and light
0:23:30and retina, nuh-uh.
0:23:33I feel good about those predictions that we made
0:23:35because we were right, and this is not a,
0:23:37I mean it's not super expensive either,
0:23:39but it's not a $999 or $799 or whatever.
0:23:44It's what, $1299?
0:23:46- Yeah, I think so.
0:23:47- I don't have my notes.
0:23:48I just tweeted all my notes so people could check
0:23:50Twitter account. All the predictions about the lack of physical ports. And when we, I think we talked
0:23:57about it on Connected, Myke, when we were saying, well they're just gonna use it, you know, all the
0:24:01wireless technologies for AirDrop and other stuff. And I don't know if it's available on the website,
0:24:07I'm pretty sure it is, but Apple told me there's going to be a USB-C adapter if you want to connect
0:24:12multiple devices at once. Right, yeah, $79. Oh yeah? Did you see the product page? Okay.
0:24:18And it has a HDMI port, a USB, it has another USB-C, I think, and a regular USB.
0:24:27That's it, $79. Well, they'll be good. That's too bad. So basically you plug
0:24:34the power cable into your other USB-C, so then you get one USB and
0:24:41of HDMI is kind of pointless. That's dumb. No, I have the Thunderbolt
0:24:46dock that I bought for my MacBook Air and it's great because it's got, you know,
0:24:49it's got video out and it's got multiple USBs and firewires and
0:24:54Thunderbolts and all of that and, you know, that's sort of more what I
0:24:59would want out of something like this. But, you know, maybe this is enough
0:25:03for somebody. I don't know. That's weird. So some things that you guys
0:25:09might not be aware of and Steven is doing a great job. This is this is such
0:25:12a collaboration right now he's telling me things at the moment. There's two
0:25:15configurations they have a USB HDMI and USB C and a USB VGA and USB C they're
0:25:20both 79 bucks and the really interesting thing about this and Steven has a good
0:25:24post on 512 pixels with all of that. Of course he does. Of course. Where it's
0:25:32basically the configuration page is like an iPad page. Like all of the
0:25:39configurations are locked, there's no build to order models. You pick
0:25:43silver, gold, space, grey and then you either pick the, what is it, the 256 or the
0:25:49512 storage and a 1.1 gigahertz dual core or a 1.2. That's it.
0:25:56and they're both locked to 8GB RAM as well.
0:25:59Well, they said we took everything we learned from making iPads
0:26:05and put it into making this MacBook, and I think that's accurate.
0:26:09I think from my notes, one of the bits that I saved
0:26:13is how making iOS devices and the watch kind of informed
0:26:18the making of this MacBook, and you see that not just in the lighter
0:26:22and thinner hardware,
0:26:24but also in the way the Force Touch was implemented.
0:26:26-Oh, man. That trackpad is the most notable thing
0:26:29about this product. You guys have used it.
0:26:31Tell me about it. -Yes.
0:26:33It freaked me out because I thought I was breaking it.
0:26:36Because basically when you touch it --
0:26:38Jason can explain this better
0:26:39because he has all the technical knowledge.
0:26:41But basically from my simple perspective
0:26:46of a not heavy Mac user,
0:26:48When you try the track pad, it doesn't physically move,
0:26:52but it feels like you're depressing,
0:26:54like you're going deep into the track pad.
0:26:57But actually it doesn't move, but with your finger,
0:26:59you feel like little steps
0:27:01when you apply different levels of pressure.
0:27:03But that's not actually going down
0:27:05with your finger physically into the machine.
0:27:07It's the haptic engine responding with feedback,
0:27:11and it responds by sideways, by moving the--
0:27:15- Yeah, it's crazy.
0:27:16So in fact, in the QuickTime demo,
0:27:18where you can actually have the different levels of fast forward,
0:27:21and they're all based on different gradations of touch,
0:27:25you can actually keep pushing harder.
0:27:28And as you push harder, every so often there's this little tick,
0:27:33like the whole track pad got a little bit,
0:27:37just ticked down a little lower, like it's ratcheting down.
0:27:40And then you push harder and it ticks again,
0:27:42and it feels like it's even lower.
0:27:44But in fact, none of that is happening.
0:27:46And the Taptic Engine, I don't want to say
0:27:48that when you click it, it doesn't move,
0:27:50because that's not true.
0:27:51When you click the track pad surface, it moves.
0:27:54But it doesn't move down
0:27:56because you physically pushed it down.
0:27:58It moves because the force sensors feel
0:28:00the force of your finger kick the Taptic Engine into life,
0:28:04and it does a shake that's actually side to side,
0:28:08not up and down, but you would never know.
0:28:12When you click, the first time I used it,
0:28:15I just moved the mouse, not even thinking,
0:28:17I just moved the mouse and clicked.
0:28:18And I thought, wait a second,
0:28:20it just clicks like a normal track pad.
0:28:22What's going on here?
0:28:23It's an illusion, but it's perfect.
0:28:27It's a perfect illusion.
0:28:28The difference being that it's all controlled by software.
0:28:30So you can change the sensitivity of clicks.
0:28:33You can have multiple clicks at multiple force points,
0:28:35like the QuickTime demo.
0:28:37- Developers will have first touch APIs
0:28:40for third-party apps.
0:28:41- Yeah, and so yeah,
0:28:42this force click idea is a new gesture
0:28:46that developers will be able to build in support for.
0:28:49That if you do sort of an extra hard click
0:28:52or you click and then push further,
0:28:53that something different happens than a normal click
0:28:56or a control click.
0:28:57- This is gonna be a feature of the iPhone 7, right?
0:28:59- Yeah, yeah.
0:29:00I think so.
0:29:01- You would think.
0:29:02- It makes sense.
0:29:03- It's permeating across everything now.
0:29:04It's like the new retina, you know?
0:29:06It's like it means different things in different products,
0:29:08but it's kind of there across all of them.
0:29:11If—unless this turns out to be a dead end,
0:29:13if this is a popular thing,
0:29:15and Apple seems to think it will be, yeah,
0:29:17it would be hard not to see that this will go to the iPhone
0:29:19and the iPad eventually, this idea that you can—
0:29:22you can have pressure sensitivity
0:29:24as a different way to do, you know, to do gestures.
0:29:27-I just want to be able to activate extensions
0:29:30with Force Touch.
0:29:31Just click down a link and it pops up the share sheet.
0:29:34-Wouldn't that be nice? -Yeah, that'd be cool.
0:29:36-See, now we're talking about iPads,
0:29:37because Federico's here.
0:29:39Oh, here we go.
0:29:40- JasonSlade401 in the chat room is interested
0:29:42to know how the keyboard feels.
0:29:45- Okay, so the keyboard, it's different.
0:29:49It is full-sized.
0:29:51The rumors that it was shrunken down seem to not be true.
0:29:54The keycaps are larger than on the old model,
0:29:58so there's less space between them.
0:30:00- It looks like the fonts in San Francisco.
0:30:02Am I right in thinking that?
0:30:03- No, I don't know that.
0:30:04I don't have one in front of me, so I can't tell you that.
0:30:07- The press shots do look different to me.
0:30:09Here's the thing that's the weirdest thing about it.
0:30:11Oh, and every key has an LED behind it.
0:30:13They're individually backlit, which I was wondering,
0:30:15is there a controller for that?
0:30:16Can you have it light up certain keys?
0:30:18Probably not, but wouldn't that be amazing if you could?
0:30:20I'll have it light up the key you're pressing at the moment
0:30:23and make a little--
0:30:23- Can you hook up your keyboard keys to IFTTT?
0:30:26Automate your lighting?
0:30:28- The, like a Christmas tree, except it's a keyboard.
0:30:32The field, there's very little key travel.
0:30:35So it takes some getting used to.
0:30:38And the people at Apple who were showing it off said,
0:30:40"Look, you know, it's weird to start,
0:30:42but you get used to it."
0:30:44And I want to --
0:30:46I was able to type really fast on it, like normal speed.
0:30:49I want to spend some time with it
0:30:51and get a better sense of it.
0:30:52My sense is that you don't think about your keyboard style
0:30:57when you're typing. It's just your style.
0:30:59But when you're confronted with a very different keyboard,
0:31:02you start to think about it.
0:31:03And I think when I was typing on the MacBook,
0:31:06What it reminded me is that on Apple's current keyboards,
0:31:11which are all exactly the same,
0:31:12and that's basically what I use,
0:31:14and the Logitech keyboard I use,
0:31:15it feels exactly like the Apple keyboards too.
0:31:18What I find is that I'm pressing down
0:31:21until my finger makes contact,
0:31:23and then I'm almost following through
0:31:25with an extra flick or press to push it all the way down.
0:31:29And when I started trying to do that on this new keyboard,
0:31:32what I found is I would do that touchdown,
0:31:36And then the further press didn't do anything
0:31:39'cause it was already down.
0:31:40It couldn't go down any further.
0:31:42And so then I started typing where I just said to myself,
0:31:45sort of like typing on an iPad screen,
0:31:47we joked about that with Federico,
0:31:48if you just tap and then you move on.
0:31:52Once your finger taps the key, the key is tapped.
0:31:54You just move on, you don't press it harder.
0:31:56Then my speed picked up dramatically.
0:31:59So I think some of it is just, you get used to it.
0:32:02Your muscle memory changes
0:32:03and you know when you type on this keyboard.
0:32:06I'm sure that people will be freaked out by it
0:32:08because people are always freaked out by keyboards.
0:32:10The last time Apple changed the keyboard,
0:32:11they were freaked out about it.
0:32:12Some people are very finicky with keyboards
0:32:14and so I'm sure some of them will be unhappy with it.
0:32:18I approached it with a lot of skepticism
0:32:22and I'm not sure I like it,
0:32:24but I was able to type it at perfectly fine speeds with it.
0:32:27And they're very proud of the fact
0:32:28that it's got this crazy butterfly switch
0:32:30and their little stainless steel thingy that you press
0:32:33and it doesn't wobble or anything like that.
0:32:35They're very proud of that stuff.
0:32:36Apple likes to talk about that stuff.
0:32:38But, you know, it doesn't feel cheap,
0:32:40but if you're somebody who really likes
0:32:43a lot of key travel on your keys,
0:32:44you will not be happy with it because it doesn't have a lot.
0:32:48And they're not doing a -- they have not yet --
0:32:49they cannot yet afford to put a Taptic Engine
0:32:51underneath each keyboard key --
0:32:53under each key that shakes an individual key when you press it
0:32:56and makes you think you push it down.
0:32:58But you know what? After feeling that trackpad today,
0:33:01that day is probably coming.
0:33:02No, seriously, Myke, the track pad is so weird at first.
0:33:07Like, what is going on?
0:33:09-It feels normal.
0:33:10It's when they tell you how it works
0:33:11that you realize that it's all a lie.
0:33:14-Basically, you try it,
0:33:16and you form this thought in your head.
0:33:19It's like, "Okay, I know how this works."
0:33:21And then they tell you, and you're like,
0:33:22"No, that's not true. You're lying to me."
0:33:24And that was my reaction.
0:33:27-I'm very interested to try this thing out now.
0:33:31- Yeah, so I mean, again, you can tell me
0:33:35what it feels like on the Apple Watch,
0:33:36but do you actually feel your finger going into it?
0:33:39It's just not like that, right?
0:33:41- Yeah, your brain feels your pressure
0:33:46that you're putting on the track pad,
0:33:49and it feels the movement of the track pad,
0:33:52which is the taptic engine.
0:33:54And, well, I can't speak for your brain, actually, Myke.
0:33:56My brain translates that as I just pressed it down
0:34:00and it went down, even though that's not what happened.
0:34:03It's pretty crazy.
0:34:06But again, if you didn't know and you were just using it,
0:34:08you would never think about it.
0:34:10Like I said, the very first time I clicked,
0:34:12I wasn't thinking about the fact that this was the new trackpad,
0:34:14and it clicked and it felt perfectly normal.
0:34:17Then I stopped myself and said, "Wait a second.
0:34:19They said there were new trackpads on these things."
0:34:23And then I kept looking at it and trying to see
0:34:25if it moved or not, and like I said, it does move.
0:34:28It just doesn't move because I --
0:34:30well, it does move because I pressed it.
0:34:31It doesn't move down because my finger is pushing it down.
0:34:34That's what doesn't happen.
0:34:36Instead, you give it pressure, and then it shakes itself
0:34:39to fool you into thinking you did it.
0:34:41It's weird, but it's good. It's really well done.
0:34:44-Yeah. -And because it's programmable,
0:34:46it can be, like Federico was saying in that QuickTime thing,
0:34:49you can program in five different stops
0:34:50at five different pressure points if you wanted to,
0:34:52and then it would feel like you were pushing through
0:34:54tick, tick, tick, tick, tick and pushing it down.
0:34:56- Yeah, actually in the demo that I tried on QuickTime,
0:34:59there was also a feature that basically
0:35:01you do the Force Touch and you can change,
0:35:04I think, the template of a QuickTime movie.
0:35:07So you get like an extra menu if you do the Force Touch
0:35:10instead of having to right click and choose a template.
0:35:13So you get all these new shortcuts and it's really cool.
0:35:16- QuickLook is gonna be,
0:35:17QuickLook in the Finder is like that
0:35:18where if you Force Touch on a file, QuickLook opens.
0:35:22And it can be implemented in any different app.
0:35:24They had a bunch of different examples.
0:35:25I think in Safari they've got it so that it does a dictionary definition or a Wikipedia
0:35:29lookup. It's basically all the Apple data detector stuff that they have. Those are all
0:35:34triggered by Force Touch now.
0:35:36It's going to be really good in Pro Apps, like as a way to bring up different tools
0:35:39and stuff like that. Like I'm thinking about Logic Pro and like...
0:35:42That it's like a control surface kind of thing.
0:35:45But on a MacBook Pro Apps.
0:35:46Yeah. Yeah, because it is like Intel Core M. It's not exactly the top of the line. It's
0:35:52a power sipping. It's a good processor, but it's, you know, it's, I don't know. We'll
0:35:58see. Well, they've put this into the 13-inch Retina MacBook Pro. Oh, that's true. They
0:36:03did. The 13-inch. So there you go. So you do your logic editing on the 13-inch Retina
0:36:07MacBook Pro with this trackpad. That's true. Good point. And I had a couple people say
0:36:12to me, I wonder if they'll revise the Magic Trackpad to have it do this too. I mean, it
0:36:18would be, you know, not that they need the space,
0:36:21but although it do— as a Magic Trackpad user,
0:36:24if you get it in the right place, you can't click.
0:36:27If you get it in certain locations on a desk
0:36:30that's got like an angle or a bump on it,
0:36:32it depresses itself, and then you kind of can't click on it.
0:36:37So it would be an interesting change to move—
0:36:39to eliminate that moving part,
0:36:41and instead have one that has force touch,
0:36:44which they seem to want in every product now.
0:36:47This is, I can't believe how much time
0:36:50we spent on the track pad, but it is really interesting.
0:36:51So I kind of have a little bit
0:36:53of a philosophical question about it.
0:36:55So, and this is going back to the movement in it, right?
0:36:58If it isn't moving, it's like if there's a tree in the woods,
0:37:02if it isn't moving, but your brain thinks it's moving,
0:37:07like it's tricking you into thinking it's moving,
0:37:09are you okay with that?
0:37:10'Cause I know that there will be people
0:37:12that just flat out won't be, but you two both,
0:37:16Like, does that feel okay to you?
0:37:18The fact that it feels this way,
0:37:19does it make a difference wherever it is or it doesn't?
0:37:21- I mean, the illusion is very strong.
0:37:29I mean, I just thought it felt really cool, you know?
0:37:34So I don't necessarily,
0:37:36I think based on my quick impression,
0:37:39I don't necessarily care whether it's true or not,
0:37:42as long as it's implemented really well.
0:37:46I guess, my perspective.
0:37:48I mean, it's done really well once you try it.
0:37:50- And they have a good reason for it,
0:37:51which is they're trying to minimize the space,
0:37:54the moving parts in this thing because it's so thin.
0:37:57- I still have more I wanna talk to you about
0:38:03about the MacBook.
0:38:04Who is this product for?
0:38:06That's a good question. - 'Cause that's what
0:38:10I'm struggling with with this.
0:38:11This is what my original feeling about
0:38:14when we heard about this product,
0:38:17is that what Apple is doing again
0:38:18is they are creating the archetype for the next 10 years,
0:38:21like they did with the original MacBook Air, right?
0:38:23So it's like this thing is not really for anybody right now.
0:38:26Like it doesn't, you know,
0:38:30this isn't a product that fits for people.
0:38:33- Yeah, it's, well, I mean, part of it is
0:38:36this is the future product,
0:38:37and part of it is this is for the person
0:38:39who wants the thinnest, lightest, coolest laptop,
0:38:41because it is that.
0:38:42And it's, you know, I wrote a piece on six colors about this,
0:38:45about before it came out when the rumors were out there
0:38:48that very much, you know,
0:38:49this is the spirit of the original MacBook Air.
0:38:51This is the, you know, compromises
0:38:52as thin and light as possible.
0:38:53We don't, you know, I'm not so concerned about power.
0:38:56I'm not so concerned about convenience of ports
0:38:58or anything like that.
0:38:59I just want a really cool, thin, light, small laptop,
0:39:03which now, you know, which has good battery life
0:39:05and a retina display.
0:39:07So it's for people who don't have all of the specific needs
0:39:11that some of us tech nerds have,
0:39:14but just want this really great laptop.
0:39:15It is, in fact, I would argue it's for the person
0:39:18who loves their iPad and also wants a laptop.
0:39:21-I was just about to say it's the iPad
0:39:23for people who want a Mac. -Yeah.
0:39:25-So you're going to get one then.
0:39:28-I need a Mac, Myke. I don't want a Mac.
0:39:31-Yeah, it does, but with the -- I mean, it has that feel.
0:39:34It is the laptop from the people who brought you the iPad.
0:39:38-Yeah. -And, you know,
0:39:39and I think there's an audience for that.
0:39:41the fact that this is not a $2,000 laptop either.
0:39:44It's decently priced, and I think over time,
0:39:46the MacBook Air will fade away
0:39:48or will just keep going kind of down in the market,
0:39:52but I think at some point, yeah, it'll fade away,
0:39:54and you'll be left with MacBook and MacBook Pro,
0:39:56and they'll both be Retina,
0:39:57and this will be the one that's thinner and lighter
0:40:00and less powerful, but that's okay
0:40:03because there's an audience for it.
0:40:04In the short term, it's a better question to ask
0:40:07because the Air is still out there
0:40:09and the Pro is still out there,
0:40:10But like with that original Air, it's very clear this is the future of this product line.
0:40:16Because the technologies that they show is the reason that only one USB
0:40:20connector is okay. They're kind of not really there. They're saying, "Oh, you can do everything
0:40:29with Bluetooth and Wi-Fi." Well, I guess, sure, not really though.
0:40:33They said that with the MacBook Air, whatever, five years ago too. They said the exact same.
0:40:37Steve Jobs made that same claim, "Well, you know, wireless is fine." And the fact is,
0:40:42you know, I've got three MacBook Airs in my house now.
0:40:46Yeah, but like if you think of some of the other stuff they took away, like it was the
0:40:51first machine to lose an optical drive, and that's totally fine now. Like, it's not a
0:40:56problem at all for like the majority of people. So, I mean, I just wonder, like, is it okay
0:41:01to take all the USB ports and Thunderbolt ports? Like, is Thunderbolt dead?
0:41:07I'm not feeling very good about it now.
0:41:09Because there isn't even an adapter, a USB-C to Thunderbolt adapter.
0:41:16Well, the MacBook Air got the upgrades to Thunderbolt 2.
0:41:19Yeah, got the upgrades to Thunderbolt 2, that's right.
0:41:23I don't know, I don't know.
0:41:24Or maybe they just think that it's not necessary.
0:41:28We'll see how the USB-C thing does too.
0:41:30Maybe is Apple going all in on this or is this just this one weird product?
0:41:34You know, that happens with Apple,
0:41:35where sometimes they do products and a year or two later,
0:41:38you realize that they've taken a couple steps.
0:41:40They say, "All right, that was a little too far.
0:41:41We went a little far."
0:41:43And this is the kind of product that that happens with,
0:41:45where sometimes they say, "Oh, okay.
0:41:48We should have kept FireWire on that MacBook Pro.
0:41:51We're sorry that we took it off."
0:41:52Things like that. And that might happen here,
0:41:55although there's not a lot of room for ports on it.
0:41:58-So, again, our friendly neighborhood Mac nerd,
0:42:01Mr. Stephen Hackett, is telling me,
0:42:02the Intel Core M doesn't support Thunderbolt,
0:42:05which is the chip, so maybe that's the problem.
0:42:07Maybe other devices would have both still.
0:42:10- Interesting.
0:42:12- But that kind of sucks.
0:42:13So there is an Ask Upgrade question,
0:42:15which we'll get to those later on.
0:42:18- Eventually, yeah.
0:42:19- But Katie Floyd asked, what do we do,
0:42:21what do us existing Thunderbolt display users do?
0:42:24Well, it kind of looks like nothing is probably the answer.
0:42:27You can't use this machine with that display,
0:42:29I would assume is the case.
0:42:31- That's right, I would assume.
0:42:32If the chipset doesn't support it,
0:42:33like no amount of adapters can help you.
0:42:36- Yeah.
0:42:39- So there you go.
0:42:39- Yeah.
0:42:40Weird.
0:42:41It's a weird,
0:42:42again, I have to keep coming back
0:42:43to the original MacBook Air.
0:42:45That was a weird product.
0:42:47That was non-standard in so many different ways.
0:42:50It didn't have firewire,
0:42:51the weird little door that came down.
0:42:53It didn't have an optical drive.
0:42:54It was a weird, one USB port.
0:42:56It was a weird computer.
0:42:57And this is like that.
0:42:58This is a weird computer.
0:42:59It's really, the things that make it cool
0:43:01also sort of make it weird.
0:43:03And if you're somebody who,
0:43:04I mean, there's this tendency, right,
0:43:08for you to say, well, it's not for me,
0:43:09so I don't like it.
0:43:10It's like, well, yeah, there is a whole range of people
0:43:13for whom this product is not for them.
0:43:15It's just, it's not for them.
0:43:17If you've got a Thunderbolt display,
0:43:19it's really not for you, 'cause it doesn't do Thunderbolt.
0:43:22But there are gonna be a whole lot of people
0:43:24for whom this is the right product.
0:43:27but it is not a product that's meant to appeal to everybody.
0:43:31And maybe it will be—
0:43:33like the MacBook Air has much broader appeal now.
0:43:35MacBook Air is sort of like the winner
0:43:38in the MacBook product line,
0:43:40but it started out as the weirdest of weird,
0:43:44overpriced, underpowered computers,
0:43:46and it took a long time for it to evolve from there.
0:43:49- Mr. Jason Snell, I think it's time for a break
0:43:52and we can switch topic.
0:43:54But for this lovely commercial break,
0:43:56could you please tell me about our friends over at Casper?
0:43:59- I would be happy to.
0:44:00Now the reason that I'm reading this ad
0:44:02is that I sleep every night on a Casper mattress.
0:44:04And so, and you do not, Myke, because you do not sleep,
0:44:08for you are not a human anymore.
0:44:10You are a vampire. - Sleep?
0:44:11I scoff at sleep.
0:44:13- Yeah.
0:44:14Casper's an online retailer of premium mattresses,
0:44:16and they cost a fraction of the price
0:44:18of most premium mattresses
0:44:19because they eliminate the middleman.
0:44:21These are, I think, Silicon Valley guys
0:44:24who have ended up saying they want to disrupt
0:44:27the mattress industry and get away from forcing consumers
0:44:32to pay notoriously high markups on mattresses.
0:44:35So it's this cool new kind of product.
0:44:39It's a hybrid mattress.
0:44:40It's got latex foam and memory foam combined.
0:44:43So you end up with the support of the memory foam
0:44:46and then this really soft comfy latex foam
0:44:49on the top of that.
0:44:50And it's just a comfy mattress.
0:44:52I have one at home.
0:44:54My old mattress, you'd sit down on it,
0:44:55and if there was somebody else, like I have a cat,
0:44:57the cat would be on the bed,
0:44:58and I'd sit down on the bed, and the cat would jump up,
0:45:00because it was like a trampoline.
0:45:01Like you sit down in one place,
0:45:02and everything else goes flying.
0:45:04This bed doesn't do that.
0:45:05It's just super soft and comfy, and I really like it.
0:45:09Mattresses can cost over $1,500.
0:45:12Casper mattresses cost between 500 for a twin,
0:45:15600 for a twin extra long, 750 full,
0:45:18850 queen, and 950 king.
0:45:19So they're really good prices.
0:45:21And you buy it online.
0:45:22this is one of those revolutionary things, you buy it online and it's risk-free. They
0:45:26will deliver a box to you in which will be a vacuum-packed Casper mattress. You open
0:45:31it up in the room where you're going to use it because then it expands upon getting the
0:45:36sweet, sweet air and then fills the room to its full size. And then you try it out. And
0:45:43if you don't like it, you can return it. It's a mattress you can return. There's a 100-day
0:45:46trial period. So if you don't like it, you don't have any risk of being stuck with a
0:45:50mattress you don't like, you can send it back. I've had mine more than 100 days now because
0:45:55I slept on it like two days and I said, "Yeah, we're keeping this mattress." And we like
0:45:58-- it was a big happy change to have this nice new mattress. If you -- you can go to
0:46:05a showroom and lay on a bed for four minutes, it will have no correlation on whether you're
0:46:08actually going to be comfortable sleeping on it. And so now you can have 100 days to
0:46:12try it out. It's made in America. They want to mention that too on top of everything else.
0:46:18not like the shifty countries like they have in the UK or Italy where there are untrustworthy
0:46:24people. And here's where you need to go to find out more. If you would like to join me
0:46:30in sleeping on a Casper mattress, you have to get your own. You can't sleep on my mattress.
0:46:34It's mine. Get your own. Go to casper.com/upgrade and use promo code upgrade. You can get $50
0:46:42toward any mattress purchase.
0:46:45So Casper, thank you for being a friend,
0:46:48for giving me a very comfy mattress to sleep on
0:46:50and for sponsoring Upgrade.
0:46:51- I would like to say on Casper's behalf
0:46:54that it's Jason Snell who thinks that people
0:46:56from the UK and Italy are untrustworthy.
0:46:58- Yes, that's true.
0:47:00I'm just playing to my audience here.
0:47:02We love you.
0:47:03I'm sorry that it's made in the USA.
0:47:07Maybe you can also get it in the UK, made in the USA.
0:47:11But it's comfy, I gotta say that.
0:47:13Bottom line, I really enjoy sleeping on that mattress.
0:47:16- Now, our lovely Italian friend,
0:47:20who gave me a minor heart attack about an hour ago.
0:47:24Yes, he has to get back on a plane
0:47:27so he can be home in time to record Connected.
0:47:30- Exactly. - Yes, that's the reason.
0:47:32(laughing)
0:47:34- So we're gonna talk about the watch,
0:47:36but Federico, this is the first time
0:47:40you've put your hands on one of these babies. Do you want to give me a
0:47:45couple of minutes, like what are your first impressions of holding one of
0:47:48these things? Sure. My first thought, and I talk to other people and it seems to
0:47:57be a common impression, is how small it seems to be. I thought it would be much
0:48:02much bigger. Even I tried both the 38 and 42 millimeter versions and I thought it
0:48:08was going to be much bigger and it's actually pretty small, it's very compact.
0:48:15The idea that I got from those 10 minutes of demo, it's really compact and it feels,
0:48:23I tried the 42 version with the middle-laced loop on me and it felt great.
0:48:30I mean the loop itself was super smooth and like when you touch it, I mean it's all made
0:48:38of steel, I guess, but it's very soft and you can tell that it's been made in a very
0:48:45premium process. The watch is kind of different because there's all these bunch of gestures
0:48:52and the click wheel that you need to learn how to operate. It can be a little confusing
0:48:59at first. I got stuck myself a couple of times to navigate the home screen because it can
0:49:06be a little different to pan around and then you gotta click the
0:49:10click wheel to return to the watch face and then you gotta activate the
0:49:14glances. It can be a little different coming from the iPhone and iPad
0:49:17perspective because it's not the same iOS structure, the way that things are
0:49:22laid out and arranged on screen. I think based on the limited time
0:49:32that I had. It is going to be, and I'm talking personally, it is going to be
0:49:39useful for me when it comes to exercises, when it comes to tracking my daily
0:49:44physical activity and I cannot wait to see how developers will plug into these
0:49:50new features, you know, the heart rate, the activity monitoring and the way that
0:49:55you can use an iPhone app as a back end and sync specific subset of
0:50:01functionality and data back to the phone. What I tried was...
0:50:07I didn't get a demo of the communication features because I focused on the
0:50:12home screen, notifications and the fitness stuff. So it was really... I mean I
0:50:19guess I have big hands and big fingers, I don't know, but it felt really small to
0:50:24me even the the 42 version and so that was kind of off-putting
0:50:30I wasn't expecting that and touching the icons on the home screen is also quite
0:50:37strange because like the way that you pan around and zoom and use the click
0:50:42wheel it's kind of I don't know it felt different to me but I think also the
0:50:47sensor is super cool that you have in the back of the device. Apple
0:50:53People didn't let me exchange the band on my own.
0:50:57They told me they were taking care of changing the bands for me.
0:51:02Not sure why they didn't want me.
0:51:03I saw the bloggers saying that the Apple representatives didn't let them change the bands just yet.
0:51:12Probably because they don't want to see, you know, don't want to make people try the mechanism,
0:51:16I don't know.
0:51:17I saw a Panzarin tweet that he mentioned and he wrote about the port that's in there.
0:51:27He says that he was able to confirm that the ones that are in the demo unit still had that
0:51:31port in them.
0:51:33And he doesn't, maybe they've still got it in their diagnostics port and they'll be coming
0:51:38out in the shipping version so they didn't want you to see that maybe.
0:51:41That makes sense.
0:51:42So it was smaller than I was expecting.
0:51:45The screen looks gorgeous, very colourful, very high quality I guess.
0:51:51I'm really excited about the fitness features and getting reminders on my wrist when I'm
0:51:56walking or exercising in general.
0:51:59I think it'll be a big deal for people who want to keep track of these sort of things.
0:52:03But also I think for...
0:52:04So I couldn't get a demo of the communication features, but based on what I saw on stage
0:52:09it feels really intimate in the way that you talk to people and interact with close friends
0:52:15and family, I think it'll be an interesting addition to the iOS lineup.
0:52:22I think it'll be, I mean I still don't know, will I use my phone less, will I still use
0:52:29my iPhone just as much as I'm using it now, will I do some tasks on the watch.
0:52:35We were, I was talking to Jason at lunch and all these apps that are promising to do all
0:52:41the things that you can do on a phone now on a watch, I'm very skeptical of those kinds
0:52:46of apps.
0:52:47I do want to see apps that do only some stuff on the watch because it makes sense to put
0:52:53that kind of functionality on the watch.
0:52:56So we'll see.
0:52:57But yeah, from a hardware perspective, much smaller and the Milanese loop is super fashionable
0:53:04and really premium feeling overall.
0:53:09Thank you Federico.
0:53:10And thank you for joining us today.
0:53:13Thank you guys for having me.
0:53:15Surprise!
0:53:16It's great to talk to you even though you've shortened my life expectancy a little bit.
0:53:21I'm sorry.
0:53:23And I'm very happy that you were there and I'm very excited to talk to you on Connected
0:53:28this week.
0:53:29Me too.
0:53:30About the experience and some of the things that you've gotten up to today, which I cannot
0:53:37wait to hear all these stories.
0:53:39I said it was a little bit like going beyond the set of a TV show or something.
0:53:43Federico said earlier today it's like seeing everybody from Twitter in person.
0:53:48Real life Twitter.
0:53:49It was weird.
0:53:51Yeah.
0:53:52So Federico Vittucci, where can people, where can they find you?
0:53:56They've never heard from you before.
0:53:57Please not at the airport today.
0:53:58No.
0:53:59They wanted to do it yesterday.
0:54:00Don't come looking for him.
0:54:01Don't come looking for me, please.
0:54:02I'm super tired.
0:54:04They can find me on Twitter, V-I-T-I-C-C-I, that's @Vittici,
0:54:08and my website that I, I guess I run,
0:54:12with other people, that's maxsories.net,
0:54:15and that's the two places where you can find me.
0:54:18- And the connected podcast and virtual podcast.
0:54:20- Oh yeah, I'm sorry.
0:54:21I just take it for granted. - All the great shows.
0:54:23- All the great shows.
0:54:25- On Relay FM. - Yes.
0:54:27- Including this one now.
0:54:29You know, this is the first time that Federico and I
0:54:31have been on a podcast together.
0:54:33just together in general.
0:54:35- Well, that's true too,
0:54:36but I've been on the prompt and connected,
0:54:39but only when you weren't there.
0:54:40- That's right.
0:54:42That's right. - I know.
0:54:43So I had to get him to California to make it happen.
0:54:45- If you're not had him on Clockwise yet.
0:54:47- And, but you know, we haven't.
0:54:48Oh, we should do that.
0:54:50Oh, that's a good idea.
0:54:52Hmm.
0:54:54We're, Clockwise is branching out.
0:54:55We have all these European people on Clockwise now.
0:54:57- Yeah, 'cause the time works very well for us.
0:54:59- 'Cause the time really works well for that.
0:55:01That's true.
0:55:01That's very true.
0:55:03No, this has been great. It's been a real treat.
0:55:06Everybody has been excited to meet Federico.
0:55:09I've been really enjoying the introductions where I say,
0:55:11"Oh, have you met Federico Medici?
0:55:13Here he is. He's really here."
0:55:14Jason has been super awesome.
0:55:16You have been super awesome with all your advice and messages,
0:55:21and everybody has been so kind.
0:55:23Well, don't forget my live blogging of your entire day
0:55:26that I have been completing.
0:55:28It was amazing. Everybody was super kind.
0:55:30And yeah, I had a great time here.
0:55:33And now I'll go back to Italy.
0:55:35Hopefully it'll be a smooth flight back.
0:55:37- You can take a nice long rest on the plane.
0:55:41- Yeah.
0:55:42- All right, well, so here's,
0:55:43this is the weird thing that's gonna happen.
0:55:44We are going to break, let Federico go,
0:55:48and then we will resume upgrade.
0:55:51And those of you listening on the podcast,
0:55:55we'll never know that there was a delay in between.
0:55:58Alright Myke, I'll see you on the other side.
0:56:00- Okay.
0:56:01- Okay, so Federico is gone.
0:56:03- It was a pleasure having him.
0:56:06- It was, but he's gone now.
0:56:08He's gone to the airport and I've gone home
0:56:10and an upgrade continues.
0:56:13- It does, so we should talk about the watch then.
0:56:15So, this is, you know, everybody's seen the video before,
0:56:20but this is also your second time having a demo.
0:56:25I mean, my assumption is the demo
0:56:28that you've got yourself today
0:56:31has been more comprehensive than the demo
0:56:33that you had previously?
0:56:34- Well, it wasn't the don't touch.
0:56:37The previous demo was you could put a watch on your wrist
0:56:44that was running in a loop of like samples, no interaction.
0:56:49And then an Apple employee had one
0:56:53and they would go through a script
0:56:54of sort of, you could do this and you could do this.
0:56:57But it was very much like you couldn't get them off the path
0:56:59because there was stuff they just didn't want to show
0:57:01and that wasn't ready and that things would crash
0:57:03or break or whatever.
0:57:04This time when they put the watch on your wrist,
0:57:09they still told you what you could do, but you could do it.
0:57:14So it was a little more advanced.
0:57:17There are definitely further along than it was.
0:57:19So a little more sense of it.
0:57:21I mean, it was very similar to the,
0:57:24I've seen it before.
0:57:25So it was not new to me.
0:57:27I'm glad it's close, but it wasn't new.
0:57:32For somebody like Federico,
0:57:33who had never seen it in person,
0:57:35I think that was a really valuable thing.
0:57:38For the rest of us, we've sort of seen it before.
0:57:40It definitely is not, it looks bigger, I think.
0:57:43I think it's bigger in people's minds
0:57:45than it will be on their wrists.
0:57:46I guess I could put it that way.
0:57:48I think, and as somebody who's been wearing a pebble,
0:57:51it doesn't look that big.
0:57:53It's not that big.
0:57:54Even the big one is not a huge one.
0:57:57It's not big.
0:57:58And they're pretty.
0:58:00I was gonna say this when we were talking with Federico.
0:58:03Apple has for years now,
0:58:06since the big Bob Mansfield days, I think,
0:58:08Apple has prided itself on its metal work.
0:58:13They've had videos with Johnny Ive or with Bob Mansfield,
0:58:18where they talk about the enclosures of MacBooks
0:58:21and the unibody MacBooks and all that,
0:58:25Apple really thinks one of its key attributes
0:58:30that it has over its competition
0:58:33is its ability to really understand materials.
0:58:37And you see it in the two videos they showed in the event
0:58:40and the other one they put on the website
0:58:41about the materials that make up the watch.
0:58:45They're really proud of that.
0:58:46But at the same time, you feel it in the products.
0:58:50the materials they use on their products,
0:58:54on iPhones and iPads, on Macs,
0:58:57and especially on this new MacBook,
0:58:58and on the watch, they're extremely high quality,
0:59:03made extremely well.
0:59:05And the watch, you know, you wear it, you look at it,
0:59:08you can tell.
0:59:09This is, you know, not to bring a pebble again,
0:59:12but it's a nice product, but the hardware,
0:59:16you know, it's pedestrian hardware.
0:59:18It's fine, but Apple's playing a different game from Pebble,
0:59:22and you can see it.
0:59:23So the advantage of seeing that watch in person,
0:59:25not only do you get to gauge the size of it,
0:59:26but you get to look at the metal and how it's been built.
0:59:30And that's something, that's a skill that Apple has.
0:59:33We talk about the combination of hardware and software
0:59:36and their clever hardware design,
0:59:37but their materials and machining and all those things
0:59:41that go into that finished product,
0:59:43they're really good at that too.
0:59:45And the watch is a really great example of it,
0:59:46there's not a lot of hardware there so it needs to be really good and the watch
0:59:49looks and feels you know really good you can you can make some style judgments
0:59:54about it I know I've heard some people say that they think that the Apple watch
0:59:57looks ugly fair enough but it is made with it is purpose-built it is made with
1:00:02a lot of care and it is beautiful in that way I want to come back to this in
1:00:08a second I want to talk about those videos but I want to go back to the
1:00:12MacBook again talking about machining and we didn't really talk about this the
1:00:19things that they're doing inside of that computer it's like witchcraft like yeah
1:00:27like the logic board and the stuff they're doing a battery and the terrace
1:00:31the terrorist batteries right it's insane it is insane I had that thought
1:00:36of like how do you so then you need a battery replacement or something it's
1:00:40It's like, well, there's a custom, well, you go into the Apple store and there's a custom
1:00:45battery that they'll order or that they have on hand that they put in there, part seven
1:00:52that goes in that corner.
1:00:54But that's how you do it.
1:00:56This is the thing about Apple, is Apple is not a company that's taking stock parts off
1:01:02of a parts list and putting them together and saying, "Look, we made a computer."
1:01:06And in fact, Apple of today is not even playing the same game as Apple of five or ten years
1:01:12ago, where there's so much that they do that's original.
1:01:18And that allows them to push the categories that they're in forward.
1:01:22And it's amazing to see that that logic board on that MacBook is super tiny.
1:01:30I mean, there's nothing to it.
1:01:31It's a whole computer on this little tiny thing.
1:01:34And then I love what Apple said about it, what Phil Schiller said about it, which is,
1:01:39you know, what do we do with the rest of it?
1:01:40Fill it with batteries.
1:01:41What are we going to ship a product full of air?
1:01:44No, we want it full of battery.
1:01:46That was my favorite line.
1:01:48Yeah.
1:01:49And it makes sense that you would, and they did.
1:01:51To the greatest degree possible, every other space in that entire thing is just battery.
1:02:00So back to the watches.
1:02:04girlfriend arrived home I was watching I was watching the the event on like on
1:02:09like the TV that I use for the Mac Pro. Oh right. And so it was nice to watch
1:02:15the videos that they were showing especially because they just started
1:02:19showing like the way you know the sort of the vignettes that they have for each
1:02:23material and they only showed the steel and aluminum videos I believe and she
1:02:29kind of came in and she's just watching it I was like the level of care they put
1:02:34in CDC videos, nobody else will do this.
1:02:37- We were talking about that at lunch.
1:02:39I think I had that thought while I was watching them
1:02:42that I wonder who they hire to direct those
1:02:45because that looked to me like world-class A-level
1:02:49like commercial director or maybe documentary director.
1:02:54But that is not like industrial films
1:02:58that they show in high schools.
1:03:00That was like filmmaking.
1:03:02the shots of the metalwork and stuff were artful and beautiful, which is crazy. That's a crazy
1:03:11level of detail. It's totally unnecessary. Totally unnecessary, but amazing. -The Ive piece
1:03:19in the New Yorker suggested that they were doing the previous watch videos in-house. Do you think
1:03:25that there's a chance that there's maybe somebody who works in the design team now whose job it is
1:03:31to make these videos and they've hired a filmmaker?
1:03:33- I don't know.
1:03:35I don't know if it is.
1:03:36It felt much more like a, much more stylish than,
1:03:40but this wasn't the Johnny Ive
1:03:42sits in a white room kind of video.
1:03:44It was a different kind of video.
1:03:45And if that's an in-house person, then yeah,
1:03:48I think that person or the people who built this
1:03:50are very talented because that's what it felt like to me.
1:03:52I noticed how good it looked
1:03:55and how it really didn't need to look that good
1:03:58and be that attractive.
1:04:00and I thought, you know, this is the kind of thing where they hire an A-list commercial
1:04:05director or a photographer or somebody who also does commercials, somebody who is just
1:04:12really talented at this sort of thing. Because it was, yeah, it was much more artful and
1:04:16beautiful piece of work than a thing about the metal that goes into a watch ever needs
1:04:23to be.
1:04:24David: Johnny's role in these product introduction videos seems to be increasing.
1:04:28- Yeah, I think they've decided that he is the narrator
1:04:32of the product creation experience at Apple,
1:04:36really for lack of a better way to phrase it.
1:04:38That if you're creating this,
1:04:40I always used to say that Steve Jobs
1:04:41was doing like technological advancement
1:04:44live on stage as a stage show, which is not true,
1:04:47but that was like how you felt in a Steve Jobs keynote
1:04:49was like, and we just invented this thing and here it is,
1:04:53which is, you know, the work of doing that is long
1:04:55and boring and to make it exciting,
1:04:58you need that showmanship.
1:04:59I think that maybe the Johnny Ive videos
1:05:01are like a different version of that.
1:05:04They don't have Steve anymore, but they've got Johnny Ive.
1:05:06And he is, doesn't want to be live on stage,
1:05:08but he's pretty good at doing those videos.
1:05:11And it captures some of that mystique.
1:05:13It captures some of that only Apple kind of approach,
1:05:18as well as telling a story about a way
1:05:22that they're very different.
1:05:23So I think it's an interesting way
1:05:24to spin that same idea, that you're trying to communicate
1:05:27these things that are probably not gonna be interesting
1:05:32in some other format, and how do you make them more exciting?
1:05:36And one of the ways is you have these,
1:05:38you built this visual language
1:05:40for these white room kind of videos,
1:05:42and you've got Johnny Ive narrating it,
1:05:44and he brings some weight to it as the,
1:05:46Mr. Design Genius tells you why this product is awesome.
1:05:51I mean, that's a good, that's good for Apple
1:05:55to have that kind of thing that it can play.
1:05:57So I do think they're kind of coming into their own
1:05:59as a standard way where Johnny will explain
1:06:03the thinking behind the product and why,
1:06:06and it's always too, why we put so much extra work into it.
1:06:09We reinvented keyboards so that we can make the keyboard
1:06:13in the MacBook with this stainless steel thing here
1:06:16and this butterfly thing here.
1:06:17I mean, Apple loves telling those kinds of stories
1:06:20And the Jonathan Ive videos are a very good way
1:06:22to tell the stories, I think.
1:06:23- Yeah, like they mentioned in the MacBook introduction,
1:06:27they spoke about it a little bit,
1:06:30I can't remember the exact words,
1:06:32but just about the amount of invention
1:06:34that has to occur for a product like this to exist.
1:06:37Like every piece has to be reinvented.
1:06:39Like that's how you create something like that.
1:06:41- Yeah, yeah.
1:06:42And not many companies doing that right now.
1:06:46And Apple knows it.
1:06:47And Apple knows that that's how they're different,
1:06:49is by having these things, not just the, like I said,
1:06:52this loving, you know, material science kind of stuff
1:06:56that they do.
1:06:57Also the things like the custom logic boards
1:06:59and things like that.
1:07:00I mean, that's what makes Apple, Apple.
1:07:03- Yeah, 'cause like why would you?
1:07:05- Yeah.
1:07:05- Why would you do that?
1:07:07But they do.
1:07:08- Because you're never satisfied
1:07:09and you wanna make it, you know,
1:07:11that much thinner or that much better.
1:07:12And I love that Apple's got that drive.
1:07:14That will, you know, when I was ranting earlier
1:07:17about the new MacBook is not for a lot of people,
1:07:22and it may be pushing it a little too far
1:07:24like the original MacBook Air.
1:07:26That's true, but that's a side effect
1:07:29of being unsatisfied with things the way they are
1:07:33and always trying to push forward,
1:07:35which is something I really admire
1:07:36about Apple's approach to product design,
1:07:38that they are always trying to do that crazy next thing,
1:07:42and they're never really satisfied with where they are.
1:07:44And sometimes, yeah, that leads to kind of weird,
1:07:46crazy products, but it also drives them to innovate, and that's the stuff that
1:07:53pushes not only their products forward, but a lot of times is influential in
1:07:56pushing the whole, you know, whatever category it is forward. It's like a
1:08:01relentless march forward, like it's just part of that, right? That's what it is
1:08:05that drives them to do this. They just will keep, keep pushing, keep pushing, keep
1:08:08pushing. Yeah. Did you find out, or have you come across any additional
1:08:14information about the watch that has intrigued you in any way?
1:08:20Oh, uh, the thing that intrigued me the most
1:08:24is probably the price because I really had
1:08:27talked myself into thinking that the Apple Watch
1:08:31collection also I- I'll pause for a moment to say I laughed when they
1:08:36said, uh, when Tim Cook described the formation of these three different
1:08:40product lines as "curation". We curated the watch into these
1:08:44different lines. Really? Curated is the word you're looking for there? I guess that
1:08:47means we pick what bands go with what watches?
1:08:51It was just such the wrong word. Like, yeah, it was like, oh, there were all these
1:08:58watches that existed in the world and then we brought them together and got
1:09:02rid of the ones we didn't like. No, no, no, no, they're all yours. You make them all.
1:09:07It's a very peculiar word and I think it's because they've kind of boxed
1:09:12themselves into a corner of the words they can use by taking the word "edition"
1:09:17and then also by calling them, calling one of the collections "Apple Watch". Like
1:09:23I feel like that they've ended up with the naming that they've chosen they've
1:09:26put themselves where it actually makes it very difficult to describe what's
1:09:30what. I think that's, they kind of found themselves in this weird naming
1:09:36problem. But so tell me what you think about the pricing then. So I was really
1:09:40happy that the Apple Watch was less than I thought.
1:09:45But then I walked into the demo room and I looked at them
1:09:51and I thought, you know, the Apple Watch blank,
1:09:56the stainless steel one, it's this shiny stainless steel.
1:09:58It reminds me of a back of an iPod, the early iPods,
1:10:01you know, those shiny stainless steel backs
1:10:03where they get covered in fingerprints and stuff.
1:10:06And then I looked at the amortized aluminum
1:10:10that's got as the materials video said, a satin finish,
1:10:14aluminum with a satin finish.
1:10:16And I thought, I actually liked that better.
1:10:21So now I don't know.
1:10:23Now I kind of think the sport looks better.
1:10:27Although the space black of the Apple Watch,
1:10:32nameless, looks pretty slick too.
1:10:36So I don't know.
1:10:36I don't like that rubber band,
1:10:38which, you know, fluoro elastomer, fluoro elastomer.
1:10:43I don't like that one, so I don't know what I'm gonna do.
1:10:46But I like that the middle one is cheaper,
1:10:49and I'm just not sure if I want a shiny,
1:10:51stainless steel watch.
1:10:52- So this might be something you're not yet aware of,
1:10:56but there are a whole selection of straps
1:11:00that you can buy on the Apple Store.
1:11:03They're basically selling them all.
1:11:05- They are selling them all.
1:11:07"Oh, that's good." Well, that was what I was saying,
1:11:10and people were doubting me and thinking.
1:11:11I had people asking, like, "Oh, Apple will just make them
1:11:14that they're not compatible or something like that."
1:11:16I can't see that. I can't see that happening.
1:11:20- Yeah, so basically what they have is
1:11:22there are certain SKUs that you can buy.
1:11:25Like, for example, with the Spult,
1:11:26you can only pick up the fluoroelastomer bands,
1:11:30but they have a selection on the store,
1:11:32and it's got all the bands there, and you click through,
1:11:35and it doesn't tell you that they can only be used
1:11:37certain watches. So the just the perceived notion is that you can use it
1:11:42and I've seen people, some journalists and people tweeting that they have they
1:11:46had they confirmed with Apple that you can use any strap on any watch.
1:11:53Yeah, which I think...
1:11:55The ones that are missing here are there's none of the
1:11:57edition ones which you know also makes sense.
1:11:59Right, right which actually is the way
1:12:01that they described it on stage was these are special limited edition watches with special
1:12:08super high quality materials. Although the Milenase Loop, I was impressed that you can just go ahead
1:12:23and buy that. I mean it's 150 bucks but that's what you got to do. I think right now if I were
1:12:28gonna say I'm placing an order I would probably place an order for the sport
1:12:34with with a leather band but I don't that I would add on but I don't know
1:12:42which leather band probably the black classic the classic buckle I think so
1:12:51yeah I have a lot more looking at these pages to go before before I'm even
1:12:57nearly at the point where I have any idea what I'm ordering yet.
1:13:00Nearly every watch that I own is or have ever owned has had a
1:13:05since I had a Casio keyboard or Casio calculator watch with a plastic strap
1:13:10since then they've pretty much all been black leather or
1:13:13it in the case of one it was brown leather strap
1:13:17but that was that was always sort of like that that meant watch to me
1:13:21and in fact my dad my dad gave me his Rolex
1:13:25and it came with this metal link band and I just, I hate metal link bands, so I actually have a
1:13:30leather band for that, even though I'm sure that the right thing to do would be to pay hundreds and
1:13:34hundreds of dollars to fix the broken links in the metal band, but I would never wear it because
1:13:39I hate wearing watches with metal bands, so we'll see. I'm looking forward to it, but that's good. I
1:13:45think it would have been crazy for Apple to sort of say, "We're only selling certain bands with
1:13:50certain models. I get the curation part of it, pardon the expression of like, "Well,
1:13:56the sport edition comes with a sport band, period. We're not gonna make it more complicated
1:13:59than that, and if you want to buy another band, go buy another band, but we're not gonna
1:14:04have you build to order your watch with 80 different band choices, because that's too
1:14:08crazy." So, fair enough.
1:14:11So, battery life. This is, we have more information on battery life, well we have some information
1:14:19where previously we had none. What's your take on the battery life?
1:14:25Well, they had to do a day. So I wrote two things after we talked last week, I wrote
1:14:32two things on the Apple Watch, one for Macworld and one for iMore. And on the iMore one, which
1:14:39my list of like things that the Apple Watch needs to do. One of them was, it needs to
1:14:43last all day. Doesn't need to last two days, but it needs to last all day. And they said
1:14:4718 hours, which should be enough for most people, I think Tim Cook said. And 18 hours,
1:14:52how do you get that number? I'm sure they've got some sort of algorithm that they use,
1:14:56some sort of testing suite that they use, which is it's for every hour, it's this much
1:15:00of this and this much of that. And, you know, just like trying to emulate, probably based
1:15:04on actual user data what the average day is for an average Apple Watch user. They've got
1:15:09a lot of user data now. If they've truly got a thousand people at Apple wearing these things,
1:15:13they've got a lot of user data.
1:15:14I can tell you actually what they think it is.
1:15:17Oh yeah? Okay.
1:15:18Because they've got a page as an apple.com/watch/battery page.
1:15:24We make a great team. The guy who's looking at all the web pages and the guy who just
1:15:27went to the event and doesn't know anything about what's on the internet. This is perfect.
1:15:31This is the reason why I turned down all the invitations that I get.
1:15:34Yes, I can be here with my finger on the pulse. You're needed.
1:15:37All day battery life up to 18 hours. Testing conducted by Apple in March of
1:15:422015 using pre-production Apple Watch and software paired with an iPhone using pre-production software.
1:15:48All day battery life is based on 18 hours with the following use. 90 time checks, 90 notifications,
1:15:5545 minutes of app use and a 30 minute workout with music playback from Apple Watch via Bluetooth
1:16:01over the course of 18 hours.
1:16:04Battery life varies by use, configuration,
1:16:06and many other factors.
1:16:07Actual results may vary.
1:16:09- I think that's pretty good.
1:16:11I think that's pretty good.
1:16:13- And then they have a couple of other things,
1:16:14like how much talk time you can get,
1:16:17how much audio, how much watch.
1:16:20And one of the things that I find really interesting,
1:16:22or two things actually, sorry, charge time.
1:16:25It takes about one and a half hours to charge it to 80%,
1:16:28and two and a half hours to 100%,
1:16:30which I think they're pretty fair.
1:16:32I mean, if it-- - I agree.
1:16:34- I have no problem with it taking an hour and a half
1:16:38to charge at 80%, like that's great.
1:16:42You just sit it down. - Clearly the use case
1:16:44is you go to bed and you take it off and charge it.
1:16:48That's the use case and that makes sense.
1:16:50- The 42 millimeter typically experiences
1:16:52longer battery life, it's on the page as well.
1:16:54- Yeah, I think, and so I think they made it.
1:16:58We'll see whether those models really match reality, but I bet you they're pretty close.
1:17:02I bet they have a pretty good idea of this and how it gets used.
1:17:07And that's good because it doesn't need to last all day.
1:17:11Your watch cannot die because it's four in the afternoon.
1:17:15No, it cannot do that.
1:17:18So they have to make it that way or that product's a failure if it doesn't last all day.
1:17:23So I think they made it last all day.
1:17:25I think that's great.
1:17:26I think that's great to hear.
1:17:28And who knows what kind of things?
1:17:30Well, we may find out what kind of things they've done in the software
1:17:33in order to get it to work like that, but they had to do it.
1:17:38That's a number they had to hit. It had to last all day.
1:17:40- My personal history with Apple battery estimation has always been good,
1:17:46so I'm going to give them the benefit of the doubt
1:17:51and say that I'm going to believe this.
1:17:54Yeah, those numbers are real. I actually, I don't know if he worked on this one or not, but
1:18:01I'll put it this way. People I have worked with in the past who worked at Macworld and MacUser in the
1:18:08labs now work at Apple, and this is what they do, is they do product testing. But instead of
1:18:14publishing the results on a website, they come up with what the tests are and they do the methodology
1:18:21and they come up with the numbers and that helps inform how they market the battery life
1:18:25and other things. And I don't know, literally don't know anything about what they've done
1:18:28since they've gone on the inside, but I do know that there are a whole bunch of people who used to
1:18:31do public tests for magazines and websites like Macworld and Macuser back in the day are now doing
1:18:39that at Apple. These are professionals. They know what they're doing. These numbers, Apple is always
1:18:43going to pick the numbers that reflect best on them, but they are not, Apple is not motivated to
1:18:49make up bogus tests that are not matching the real world. And actually, for the last
1:18:54few years, that's absolutely been the case, that Apple tries to pick fairly realistic
1:18:58— again, reflecting positively on Apple, of course they're going to do that — but
1:19:02fairly realistic tests of real world usage, so that they don't want to get in that game
1:19:08where they claim that there's 15 hours of battery life, but that it turns out that everybody
1:19:13knows it's only four. They try to avoid that, and they've done a pretty good job of making
1:19:18their tests more realistic than they used to be. I did have a little gripe that
1:19:23I just wanted to mention which is not with Apple it's with people. So Apple
1:19:30said that all day battery life for the watch is 18 hours and they said that the
1:19:34the new MacBook gets 10 hours of battery life and that's also they called it all
1:19:39day battery life. Yes. And I've seen people say like oh how's that the same
1:19:43two definitions of all day. I was like no it's all day for what you use them for.
1:19:47for like a watch all day is whenever I'm awake.
1:19:52A laptop is whenever I'm using a laptop,
1:19:55which shouldn't be for every hour I'm awake.
1:19:57- When I'm walking somewhere, I am not using my laptop,
1:20:00but I don't take off my watch at any point during the day.
1:20:04So they're different and yeah,
1:20:06you use your laptop in a very different way
1:20:09than you use your watch.
1:20:10You gotta get people to the end of the day, right?
1:20:13That's the, I mean, really your feet hit the floor
1:20:16in the morning and you may be okay, you step out of the shower in the morning,
1:20:20you get dressed and you put on your watch.
1:20:21That should be the start of the clock.
1:20:23And the end of the clock is it's the end of the day and you take off your
1:20:26watch and click it into the little charger and then go to bed.
1:20:28Can you make it from start to finish and Apple that's Apple's challenge.
1:20:33And, uh, you know, they seem to think that they made it.
1:20:36Um, availability.
1:20:40So it seems that we're going to be getting pre-orders on April 10th with
1:20:45availability on April 24th. The UK is included which is great news so I'll be
1:20:53I'll be pre-ordering. And there's also going to be select Apple stores.
1:20:59And I have seen, and I saw this fly by a couple of times on Twitter today,
1:21:04I do not have a clarification on it just yet, that in the UK, in London, they
1:21:12will be having the Apple Watch in the Selfridges department store as well so
1:21:18you'll be able to go in and see them in person. Now I need to get that confirmed
1:21:23but that would be very interesting if that was the case considering there are
1:21:28two of the world's flagship stores and one of them is just a stone throwaway
1:21:34but it would make sense because Selfridges is a world known department
1:21:39store so it would be very sensible I think because as well the incredible
1:21:43luxury so the way that I expect it to be is the additions are there and the other
1:21:47the regular stores have the the other models what I going back to the
1:21:54availability a little bit about the addition they said select Apple stores
1:21:58limited edition I think Apple have answered the question of store redesign
1:22:02there ain't gonna be one yeah I mean maybe there will be but it's not about
1:22:06this. I think that's the way to do it. They don't need to redesign the stores because
1:22:10they'll just, for the stores that have them, they'll just have a room in the back that
1:22:14you go to by appointment like it's whatever. Yeah in the special stores. Yeah I think that's
1:22:20right and I wouldn't surprise me if one day they're in, the additions are in high-end,
1:22:26you know specific high-end jewelry stores or department stores, but Apple retail is
1:22:31in lots of places and they're in the places where there's the most money so starting there
1:22:35seems like a good idea. Yeah so we'll, I like what they're also going to do is
1:22:41they're gonna have demo units from the 10th. This is the way it should be. I
1:22:45think this makes a lot of sense for this product, is there'll be a pre-ordering
1:22:49process and then a buying process and in between the two of them you'll be able
1:22:53to go and try them on. Yeah, yeah, yeah. The pre-order, well the pre-order is
1:22:59April 10th right? And that's when the try-on I think starts around then too.
1:23:04But yeah, it's a good, it's trying, the try-on thing is good. That's gonna be, it's gonna be new for Apple to do that.
1:23:09But you've got to do that.
1:23:10You've got to get it on people's wrists and have them understand it before they put the money down for that.
1:23:15They showed the table, right? Which is very similar to the table I think you've seen.
1:23:19Yeah, it's the, it's the same table. They had it again today.
1:23:22Although, you know, they had it with glass over it. But and then we saw that table at a, at a,
1:23:30the event six months ago too. They are gonna be swamped. Just it's gonna be a nightmare in the stores.
1:23:38That's a good problem for Apple to have I think. Yeah so I'm hoping that they'll do
1:23:43pre-order for in-store pickup that's what I that that would be my my dream
1:23:47scenario there. I have found with with Apple products delivery to be lacking in
1:23:55some instances. I've had many problems in the past with things not getting delivered
1:23:59because of demand on launch days and in courier companies just stop working at
1:24:04some points in the day. You're lucky though, I don't think we
1:24:09mentioned this earlier, you are one, unlike Federico, you are one of the nine
1:24:12countries that will be getting the watch on day one. Yeah, I would have been
1:24:17surprised if it would have been outside of the US. It wasn't my concern that if
1:24:24if it was outside of the US would the UK be one? My concern was would it be outside of the US?
1:24:30Right, right. But I was surprised that nine countries are getting it on day one and not just the US.
1:24:35So that was something.
1:24:37Because the UK has been part of the launch countries for a long time.
1:24:42Or at least, you know, of the second round,
1:24:47always in that one with the first round just being US and Canada or whatever.
1:24:52So I'm yeah, I'm very I'm very happy that we're getting it
1:24:55Yeah, that makes me makes me smile because that sucks to wait it's yeah, whatever it just it does
1:25:02Now we have some ask upgrade
1:25:06But I kind of have to two last questions and then we'll do some quickfire ask upgrade
1:25:12Do you have any more thoughts about the design or overall about the Apple watch?
1:25:17and
1:25:19and what were your overall impressions
1:25:21of how this keynote played out?
1:25:23- I have my, let's see.
1:25:29My only other thoughts about the design of the Apple Watch
1:25:32is I'm interested in the fact
1:25:37that there are these very specific bands
1:25:44that they've created, and I'm not enough of a watch person
1:25:48to have had the experience with lots and lots of bands.
1:25:50Like I said, a traditional leather band
1:25:53is about all I have used.
1:25:55I'm struck by the fact that they all seem to have
1:25:58clever ways of clasping.
1:26:00And I suppose you get used to it,
1:26:04but I had that moment where I thought to myself,
1:26:07"Oh, the Apple Watch isn't good enough
1:26:09to just have a regular band
1:26:11that everybody knows how to use."
1:26:13(laughs)
1:26:14They are all a little bit clever.
1:26:16And that's fine.
1:26:17Maybe I will figure that out.
1:26:19But like even the sport band, I'm like, you know,
1:26:21you gotta kinda figure out which hole
1:26:23there's the little thing and you push the little thing
1:26:25into the hole and I don't know.
1:26:27It just seemed kind of complicated to me.
1:26:29And I thought that was kind of funny.
1:26:30And it's like, I get that they're trying to make these
1:26:33a special experience, but I think it takes
1:26:36a little getting used to.
1:26:38So every time I've had one of these Apple watches on,
1:26:40it's been like a, like I have the Apple person,
1:26:43they apply the watch to my wrist.
1:26:46I thought, is this weird that none of us,
1:26:50or at least me and I think some of the people around me,
1:26:54couldn't put it on ourselves?
1:26:56That it's odd enough that we had to have the expert
1:27:00who's been trained in putting on our watch band
1:27:03do that for us?
1:27:04I don't know.
1:27:05They're different than what I'm used to,
1:27:09so it's gonna take some getting used to.
1:27:11And the only other thing I would say is,
1:27:13like I said earlier,
1:27:14The stainless steel is really shiny.
1:27:20The stainless steel space black is shiny black,
1:27:24whereas the sport is that anodized aluminum,
1:27:27so it's a satin finish and it's more matte.
1:27:31And I like that.
1:27:33And it makes me interested in that one,
1:27:37which surprised me a little bit
1:27:40'cause I was thinking much more about the stainless.
1:27:42The stainless is really beautiful too.
1:27:44They all look, they look great.
1:27:45They do definitely look beautifully manufactured.
1:27:48And I think that Apple has worked hard
1:27:50to make this a super high quality product
1:27:55in terms of the manufacturing.
1:27:56So that's about it.
1:27:57- Interesting stuff.
1:27:59Cool.
1:28:00Why don't we thank our Ask Upgrade sponsor?
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1:28:06- And I'll sort of, I'll fire these out at you.
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1:29:32There's an API for easy account management.
1:29:35There's support for LDAP and active directory,
1:29:37TLS, outbound relay, and mailbagging.
1:29:41- Mailbagging!
1:29:42I was very sad to hear on the Star Wars episode,
1:29:46I was listening to it earlier and I heard the word
1:29:48and I was like, "I need to say something."
1:29:50- Yeah, you can't, you're not allowed.
1:29:52I should get a little recording of you
1:29:54to chime in about mailbagging.
1:29:55We heard, by the way, mailbagging is,
1:29:58and thanks to the listener who I don't think
1:29:59I've got it in the notes, who wrote in about mailbagging,
1:30:02mailbagging is a way to queue up mail.
1:30:05Listener Christian.
1:30:07And there's a little link that we'll put in the show notes
1:30:11about what is mail bagging
1:30:13that came straight from Listener Christian.
1:30:15So basically if the server goes down,
1:30:17it can put that mail in a bag and then it queues it up
1:30:22and then that mail is delivered later
1:30:24when the servers come back up.
1:30:26That's what mail bagging is.
1:30:27Thank you, Listener Christian.
1:30:29So start a risk-free trial for mail route.
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1:30:56Thank you to mail route, a good friend for sponsoring
1:31:01Ask Upgrade this week.
1:31:03good friend indeed. Okay, Mr. Jason Snow. Let's try and knock through some of these.
1:31:09Mr. iMichael. I guess these are some of the answers to these questions are like I guess
1:31:16it's gonna be what do we think rather than what do we know. Will HBO Go continue with
1:31:21HBO Now around? Yes, they may be similar or the same but HBO Go is for subscribers to
1:31:28HBO, and HBO Now is this over-the-top service. So I assume that they will be—that there's
1:31:37sort of like, you can subscribe to HBO or you can subscribe to HBO Now, and HBO subscribers
1:31:42also get HBO Go with it. You know, are there gonna be two different icons? I don't know.
1:31:47Maybe? Maybe not. I don't know that part, but I feel like there's a differentiator there
1:31:52between HBO Go, which is the mobile service for people who are buying the television subscription,
1:31:58and then HBO Now is the unbundled, just HBO streaming. That's my guess.
1:32:03That was from Brian. Rob asks, "Why no new Apple TV?"
1:32:08We got a lot of old Apple TVs to move. We're going to cut the price and sell those out,
1:32:13and then we'll make a new Apple TV later. That's my guess, is that there will probably
1:32:16be a new Apple TV, a new interface, and that's coming, but whether it's because they've got
1:32:21a lot of stock or whether because it's just not ready yet. I think the 69 whatever is
1:32:26a 69 price point for the niche for the old Apple TV. I mean that kind of makes sense.
1:32:30There are huge margins on that they can sell that because it's so it's been around so long
1:32:35the margins have got to be pretty good and yeah they really need to be a new Apple TV
1:32:39but not yet not yet maybe maybe soon it's a if I were Tim Cook I really wish that I
1:32:46had made an Apple TV announcement today that was not just HBO and maybe I would be unhappy
1:32:51with the person who was in charge of getting that new Apple TV out the door, or maybe not,
1:32:57but they desperately need one, I think, just because they're falling behind their competitors.
1:33:01But now they've got HBO on their side, so that's something.
1:33:05Oh, Joe Steele asked a question.
1:33:07Yeah, it's similar.
1:33:08Like, are there any hardware changes to the TV at all?
1:33:12Not my understanding, but I don't know any details, but it seems to me that it's just
1:33:17whatever the last rev.
1:33:18I mean, they've done a lot of stealth updates to that thing that are incredibly minor, but
1:33:23yes, it is a two-plus-year-old box discounted to $69, and, you know, with any luck, they'll
1:33:30introduce a new one and that one will fade away.
1:33:34Okay, and then let's move on to the MacBook.
1:33:38Jason asks, this isn't you, this is somebody else.
1:33:43Why won't Apple go 2mm thicker and add a cellular modem to the 0.92kg ultra ultra portable?
1:33:51Now I think Apple answered this themselves, but why do you think this is?
1:33:57I think tethering is built into Mac OS and iOS and if you want to use cellular you are
1:34:06going to use it attached to your phone or your iPad and so they're not going to bother
1:34:11and they've never bothered.
1:34:12And now they need to bother even less
1:34:14because of the features they added in Yosemite.
1:34:17So I think it's that simple.
1:34:18They don't, it adds complexity, it takes up space.
1:34:22They must have some research that shows
1:34:24that most people don't use it.
1:34:25And that if people wanted to,
1:34:27who opt for that on PCs, let's say,
1:34:30or don't want it.
1:34:32And the feature's there to connect pretty easily
1:34:35to your phone or your iPad to get on cellular.
1:34:39So I just think it's not a priority for them.
1:34:40They think there are perfectly fine other options
1:34:43that don't require them to engineer a space
1:34:45for a cellular modem.
1:34:47- Yeah, they literally said it.
1:34:51Like, at one point they were like,
1:34:53"You can just use the tethering."
1:34:54It's like, well, that's why.
1:34:55They built it into the OS.
1:34:56Like, why add it?
1:34:57It's not needed.
1:34:58- Absolutely.
1:34:59And it's much easier.
1:35:00And it used to be more complicated,
1:35:02but now, yeah, it's fine.
1:35:03- Look, I understand that not everybody has a tethering.
1:35:10as an iPhone or an iPad, but it's gotta be
1:35:15a small percentage at this point, I think.
1:35:18- Yeah, it's not their priority to provide cellular data
1:35:22for laptop users who don't have another device
1:35:25that can give them cellular data.
1:35:27I just, I totally see it now.
1:35:30I would have really liked for there to be a cellular option
1:35:34on MacBooks at some point, but I've got a cellular iPad
1:35:37and with a free T-Mobile plan
1:35:42that gives me a little bit of data every month
1:35:44and I never use it.
1:35:46I just never use it, 'cause I've got it on my phone.
1:35:48- Right, so what else do we have here?
1:35:53- John?
1:35:54- Yes, John Voorhees wants to know,
1:35:57"What does the new MacBook mean for Thunderbolt?"
1:36:01I guess we kind of spoke about this a little bit earlier.
1:36:03- We talked about that a little bit,
1:36:04that it seems like that Intel reference board
1:36:08doesn't support Thunderbolt.
1:36:09I don't know if it means anything.
1:36:10I think it's not a great sign that Apple is embracing USB-C,
1:36:14but I feel like Thunderbolt may still be kicking around
1:36:17in lots of other systems because it's versatile.
1:36:21But if Apple finds that USB-C is this versatile and good,
1:36:26then it might decide that it doesn't need Thunderbolt
1:36:28anymore, that could happen.
1:36:30I don't think it's a good sign.
1:36:31I don't think it's a sign of Apple's complete abandonment,
1:36:33but I don't think it's a good sign that Apple is going down that path with anything. But
1:36:37we'll see. We'll see.
1:36:40And then John asks about the gold. Does the gold look... John doesn't think it looks good.
1:36:48What do you think?
1:36:49Yeah, his question was, is it as ugly as it seems in photos? And the answer is, I haven't
1:36:54seen any photos of it. I've only seen it in person. So I'm going to say no, because I
1:36:58think it looks pretty.
1:37:00Cool. Would you buy one?
1:37:03Would I buy a gold MacBook?
1:37:06I'm more of a space grey guy, although I do like the gold MacBook, but I'm more of a space grey.
1:37:13I think I would go with the space grey MacBook.
1:37:15Okay.
1:37:17Now we have Aaron. Aaron, what do you think of the MacBook naming?
1:37:22It seems more high-end than the MacBooks of recent history.
1:37:26Right. I think this is a repositioning of the MacBook name.
1:37:28I think if you look out two, three years, we're going to have the MacBook and the MacBook Pro.
1:37:33And that's it.
1:37:34MacBook Air will fade into history at some point.
1:37:38- I feel like Apple have never gotten over
1:37:41taking the PowerBook name away.
1:37:43- Yeah, Steve Jobs was tired of power.
1:37:47(both laughing)
1:37:48He didn't wanna talk about power anymore.
1:37:50And it's fine.
1:37:51It's fine, I've gotten used to MacBook.
1:37:52But I think I liked the MacBook with no adjective name
1:37:56and I'm kinda glad it's back.
1:37:57And I think they're all thin and light
1:37:59and the Air thing doesn't need to kick around anymore
1:38:02on, I'm actually surprised it's on the iPad too,
1:38:05but I don't think it needs to kick around
1:38:07in this product line in the long term.
1:38:10So I think it's fine to restate that this is a,
1:38:13you know, I know there's a generation of people
1:38:15who think of Mac book as the cheap plastic laptop,
1:38:18but you know, Apple shown that they're not afraid
1:38:20to redefine the names of stuff that they've,
1:38:24of old products and reuse them.
1:38:27And I think it's fine.
1:38:29I like that it doesn't have another cutesy suffix.
1:38:33I'm happy for it to just be the MacBook.
1:38:35- Yeah, I think it's just they're gonna get rid
1:38:39of the MacBook Air again.
1:38:42- Sure, in a couple of years.
1:38:43I don't know, today it may have gone away, I don't know,
1:38:48but last time I checked the 13-inch non-retina MacBook Pro
1:38:52was still on the price list.
1:38:53So these things tend to stick around for a while,
1:38:55and like I said, the conventional wisdom
1:38:58as the margins get better and better,
1:38:59the longer those products are out there.
1:39:01And that's their low price laptop right now.
1:39:04That's the one that they can sell for under $1,000.
1:39:07So they'll keep selling it for under $1,000
1:39:09and it may stick around for longer than we expect.
1:39:13But as a non-retina system,
1:39:16it suddenly looks like the low end
1:39:19and it's priced to match it.
1:39:21- Joe on Twitter has asked,
1:39:25how can we charge and use something via USB at the same time on the new MacBook?
1:39:29Now, if you buy one of those fancy, extremely expensive USB things, you can use that. I just
1:39:36wondered if maybe you had heard or seen anything different, but I assume not.
1:39:40Get a hub. I think there are going to be some... Apple's got the one. I think there'll be some
1:39:46other really interesting things eventually out there that will be other options for people,
1:39:51and you'll be able to pick sort of what works for you, and apples will probably be the most
1:39:55basic, which is, you know, USB and video out. But that's it. There's no other way to do
1:40:03it. You can't charge and use something via USB at the same time without getting an accessory.
1:40:11Pretty crazy.
1:40:13David on Twitter. Where am I going to get MacBook benchmarks without MacWorld Labs?
1:40:18- It's a good question.
1:40:19Macworld will probably test systems.
1:40:23They might not, you know, they won't use speed mark,
1:40:25but they'll probably use some benchmarks
1:40:27and run some tests.
1:40:30I will test everything that I get,
1:40:32but I don't know what I'm gonna get.
1:40:34I don't know if I'm gonna get new MacBooks.
1:40:36I don't know if I'm gonna get, you know,
1:40:38I don't know what I'm gonna get
1:40:39in terms of reviews from Apple,
1:40:40but I know Macworld likes to get review units.
1:40:43I'm not sure whether they've got the budget anymore
1:40:45to do what we used to do in Macworld,
1:40:46which is buy all the units that Apple couldn't get us ones of.
1:40:50So, you know, Apple would say,
1:40:51"We'll get you one of each of these two,
1:40:52but there are three other SKUs out there
1:40:54that we can't get you. We just buy those."
1:40:56And I don't know if they have the budget for that anymore.
1:40:59So we will see.
1:41:02But I'm sure Macworld will do reviews of some of these systems
1:41:05and we'll test them.
1:41:06And, you know, I ran tests on the 5K iMac,
1:41:11and will do so any other MacBooks or other Macs
1:41:14that I review on Six Colors, I will run some tests
1:41:18and compare them.
1:41:19But it's not like the good old days, I think, anymore.
1:41:22But there will still be people out there
1:41:24running tests on this stuff.
1:41:25- Now we have some, to round off the episode today,
1:41:29some Apple Watch- - All right.
1:41:30- Related ask upgrade.
1:41:32This comes from Jeff.
1:41:33Does the Milanese loop puller arm hairs?
1:41:36- Ah, I wish we had gotten this when Federico was here.
1:41:40I don't know, and I am curious about this too.
1:41:44Federico said it was really soft
1:41:47and a little more like fabric than metal.
1:41:52This would be my question too, 'cause it looks great.
1:41:55But, and I alluded to this earlier,
1:41:59the reason I don't like metal link watch bands
1:42:02is that they pull all my arm hairs out
1:42:04and it hurts and it sucks and it snags on them
1:42:08and it's just crappy.
1:42:10So I can't wear them, I just can't.
1:42:12If this doesn't do that, then, you know,
1:42:16certainly very attractive, then I would be interested.
1:42:19So I'm gonna have to try one on and see,
1:42:20but I don't know for sure.
1:42:22My guess is that maybe not, because it's woven.
1:42:25So it's much more like fabric
1:42:27than the kind of metal bracelets that you think of,
1:42:31but I don't know for sure.
1:42:33- I bet it still would though.
1:42:35- Probably.
1:42:36- Honestly, I think it still would.
1:42:37- Probably, I don't know.
1:42:38I'll have to see.
1:42:39That's why I'm going leather.
1:42:40Leather.
1:42:42basically it's gonna be infinitely more than leather does, you know?
1:42:45How much it does. It goes from
1:42:49Oz to Mia on Twitter. I've got a couple here. Do you have any details about water resistance anything additional?
1:42:58A bunch of us overheard Tim Cook in the area after the event talking to somebody who asked about
1:43:02Waterproof and he said you can take a shower with it. You could probably swim with it. Just don't take a diving
1:43:08So I think it's gonna be that I think it's gonna be like you see on a lot of these products
1:43:12I think the pebble is like this too that that what they're saying is, you know, whatever five meters or something like that
1:43:18There's some there's some qualification that basically means you could take it in the pool, but don't take it scuba diving
1:43:23Ahoy telephone
1:43:27Yes
1:43:28So ahoy telephone happened today because they did a demo and I heard from a bunch of people on Twitter who got ahoy
1:43:35telephone by Apple during the event when they demoed, when the guy who used to be at Adobe
1:43:40demoed the fact that, and we, I don't think we knew this for sure because all of Apple's
1:43:47documentation on the website says you press the digital crown and you can get Ahoy! telephone.
1:43:53You can get Siri to appear and then you talk to her. But it turns out, yes, you can say,
1:44:00a hoy timepiece and then she will listen to you.
1:44:05I assume that can be turned off, but I don't know for sure.
1:44:10But it's a good question 'cause we all did get
1:44:12a hoy telephoned or a hoy timepiece today.
1:44:14- Do you have any sense of what the Apple Watch can do
1:44:19when it's unpaired from a phone?
1:44:20- Well, unpaired, I'm not sure if it does anything.
1:44:24When it loses its connection, when you go running
1:44:27and you leave your phone at home,
1:44:29It'll do steps and it will do the onboard apps
1:44:33that are Apple's onboard apps, like the music player.
1:44:37So you could actually take Bluetooth headphones
1:44:39and go for a run and it would do step data
1:44:41and it would play music that you had loaded onto the watch.
1:44:45Those are things that it can do.
1:44:46Doesn't have a GPS,
1:44:47so it's not gonna be able to map your run,
1:44:49but it would be able to monitor your vitals
1:44:53and log that stuff.
1:44:54And when it reconnected back to the phone,
1:44:56put all that stuff back in the health app and all of that.
1:45:01So it's not super useful, but it's also not useless.
1:45:06And if you were validated and you went for a run
1:45:09and stopped off at Whole Foods to buy some peanut butter
1:45:11and Manchego, you could buy,
1:45:14you could use Apple Pay on it too.
1:45:15It doesn't need to have the phone.
1:45:16Once it's authorized, you could use it for Apple Pay.
1:45:19If you took it off, then it would de-off itself.
1:45:23But if you're wearing it,
1:45:25you would be able to use it for Apple Pay too.
1:45:27- Brian Hamilton asks,
1:45:29"Do you think the Apple Watch pricing is alienating
1:45:32to Apple's core audience?
1:45:33Does it matter?"
1:45:34- I think because they start at 349, I don't think it is.
1:45:40I think it's fine.
1:45:41And then the other one is five something.
1:45:43These don't feel like alienated prices.
1:45:4510,000, there were gasps in the hall
1:45:47when he said they started 10,000,
1:45:49but also you got a lot of, for the edition,
1:45:51but you got a lot of downplaying.
1:45:52They were like, and then there's the edition,
1:45:54It's a super special thing.
1:45:55It's only in it's limited quantities and it's in special
1:45:57stores and it's very special.
1:45:59And, you know, it was the nicest way possible of saying, um, saying if
1:46:04you need to know how much it costs, don't ask, uh, you can't afford it.
1:46:08Uh, but he was really trying to say, look, that's a thing we're doing.
1:46:11That is like special and not like, you know, this is our $10,000 watch,
1:46:17but very much more like it's jewelry and will be sold as such.
1:46:21Here are our core products.
1:46:22These are more reasonably priced.
1:46:25They're not cheap.
1:46:26They're expensive things.
1:46:26We're talking about, you know, five, $600 for a watch,
1:46:29but I don't think it's, it doesn't feel alienating.
1:46:32Apple's always sold to people who spend more money
1:46:36on technology.
1:46:37I don't think this is any different.
1:46:38So I think not.
1:46:40I think it's a really good question to ask, but I think not.
1:46:43People in the chat room, real-time follow-up,
1:46:45we have not waterproof,
1:46:48not, submerging Apple Watch is not recommended.
1:46:51That's what Apple says.
1:46:52All I can tell you is what Tim Cook said,
1:46:54which was don't go diving with it.
1:46:56So we'll see.
1:46:58It's supposed to be, you know, we'll see.
1:47:01Somebody will take it swimming
1:47:04and we'll find out whether it survives that or not.
1:47:06It is supposed to be pretty water resistant.
1:47:08So, you know, but I don't know.
1:47:11- This is the problem with the way that people
1:47:13always get the lines between waterproof
1:47:17and water resistant blurred.
1:47:19- Right.
1:47:20I think, you know, what Tim Cook was saying
1:47:23is basically like, yeah, if you wanna shower with it,
1:47:26it's fine.
1:47:27With the, obviously with the sport band,
1:47:31not with the expensive, nice materials bands,
1:47:34'cause you'll ruin them.
1:47:36That would be my guess.
1:47:37But they may not want to say that
1:47:39in their marketing materials
1:47:41for fear of some class action lawsuit.
1:47:45But it's a good question.
1:47:47But I don't know, CEO of the company seems to think
1:47:50you just need to not take a diving.
1:47:52So I'm gonna go with that.
1:47:54I think you don't need to be terrified
1:47:55that it's a piece of electronics
1:47:56and it's gonna get wet and it's gonna get ruined.
1:47:58I don't think that's the case.
1:48:00Whether you can wear it while you're swimming,
1:48:02I don't know because, and that's a good question
1:48:04'cause that would be a great use case, right?
1:48:06Is to wear my Apple Watch Sport while I'm swimming
1:48:10and have it log my swimming.
1:48:13That would be great.
1:48:14You should be able to do that.
1:48:15I don't know if you can.
1:48:19feels like a really ambitious thing to do in a version one with the amount that's going
1:48:23on inside of the thing. Like, you know, to be that. All I know is I never took my pebble
1:48:29swimming. Yeah, and you're supposed to be able to do that too. Yeah, but it's just there are
1:48:34certain things where it's like, "I'm not gonna do that." Yeah. Jason, I think that about brings us
1:48:40to the end of this bumper post-keynotes. It's epic. Two locations, surprise guests.
1:48:46guest. I have no extra extra guests for you to surprise you. I don't want to kill you.
1:48:52A big day, big day, much, much more to talk about this week on all of your other podcasts. But,
1:48:58and I've got a lot more to think about and to write and all of that. I haven't written anything
1:49:04yet. It's all been just like running around and then doing this podcast and then getting home.
1:49:08But, but it's good. It's fun having an Apple event and there's so much more to talk about.
1:49:13I'm so happy that it's not just a rerun of the old event, that we got the new stuff,
1:49:19that we got the tidbits about Apple TV and the research kit stuff, and then we got the
1:49:25MacBook.
1:49:26That is really exciting too, that we got an upgraded MacBooks that merited one slide.
1:49:34But still, I'm glad we got that kind of news too, and it wasn't just a replay of the Apple
1:49:38Watch with a few more details.
1:49:40They had to do that.
1:49:41Six months is a long time.
1:49:43months ago when they announced the Apple Watch, I was working at MacWorld. A lot has happened
1:49:48between then and now, right? That's how long it's been since they introduced the Apple
1:49:55Watch to the world. People forget. So they had to do it, but I'm glad they did a lot
1:49:59more than that. That gives us a lot more to talk about rather than just rehashing the
1:50:04aluminum videos from Jonny Ive and the like.
1:50:10If you'd like to find the show notes for this week's episode then you should head on over to relay.fm/upgrade/26
1:50:19Or you can find them in your podcast app of choice. If you would like to find us online you can find Mr. Jason Snell
1:50:25He is... I'm gonna call you the editor-in-chief of SixColors.com
1:50:30That's what it says on my business card.
1:50:31It does it?
1:50:32It does.
1:50:33Awesome. Well, I mean you do have people there, you know, it's not just you. It's not just you.
1:50:37It's not just me.
1:50:38No, you're not like these other Apple bloggers. You have a team, Six Colors Incorporated.
1:50:44Yeah. Well, me and Federico both. We got people.
1:50:47You got the people to do the work when you're off gallivanting around in San Francisco.
1:50:54You can find Jason on Twitter. He's @jsnell, J-S-N-E-L-L-L. And I am @imike, I-M-Y-K-E.
1:51:00And if you have enjoyed this episode, I urge you to go and check out other episodes of
1:51:04this show you can find them at relay.fm/upgrade and also go to relay.fm and find out about
1:51:10the other shows that we have on this fine network. I want to thank you all for listening,
1:51:15thanks to everyone who submitted their questions as always, thank you to Federico for joining
1:51:19us, thank you to Casper, MailRoute and Flywheel for sponsoring this week's episode and we'll
1:51:25be back next time. Until then, arrivederci! Adios! Bye!
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