157: Your Legacy Chooses You 
   
 
 
 
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     Hello and welcome to Connected, episode 157. 
     
     
  
 
 
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     It is brought to you this week by Eero, Ting, and Crimson Mesa. 
     
     
  
 
 
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     My name is Stephen Hackett and I'm joined, as always, by my co-host, Federico Vittucci. 
     
     
  
 
 
 
 
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     How are you? 
     
     
  
 
 
 
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     Uh, it's, it's just the two of us, just the two of us this week. 
     
     
  
 
 
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     I know there's a, there's a sense of, uh, being grownups when Myke is not around. 
     
     
  
 
 
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     I feel like, uh, I feel like I'm having an adult conversation instead of, you 
     
     
  
 
 
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     know, just basically, I don't know what, what is that we do with Myke, but Myke is 
     
     
  
 
 
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     not with us. We don't know where, we don't know where he will be coming back if he 
     
     
  
 
 
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     will be coming back but that Steven doesn't doesn't have to stop you from 
     
     
  
 
 
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     doing the follow-up no the follow-up train cannot come off the tracks no it 
     
     
  
 
 
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     must it's barreling down on us and it's really good getting dark so you guys 
     
     
  
 
 
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     spoke last week about the iPad that you bent I found that whole conversation 
     
     
  
 
 
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     hysterical because I want to follow up on the investigation have you 
     
     
  
 
 
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     investigated what happened. So I tried to investigate what happened and I couldn't 
     
     
  
 
 
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     come up with any reasonable idea for exactly how the iPad bent but I saw 
     
     
  
 
 
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     someone on Twitter today with actually a pretty good idea that maybe this person 
     
     
  
 
 
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     asked me did you leave the iPad in the Sun and is it possible that the iPad got 
     
     
  
 
 
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     hot and the aluminum bent because of a of a just a light pressure not even a 
     
     
  
 
 
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     strong force. Now it is possible that I left the iPad in the sun but you know I 
     
     
  
 
 
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     don't think the aluminum would bend if I don't see at least the error message 
     
     
  
 
 
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     with the you know on iOS that tells you that the your device is overheating I'm 
     
     
  
 
 
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     not sure that that temperature you know if I don't see the message can the 
     
     
  
 
 
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     aluminum really bent. So I'm doing some googling about the softening and melting points 
     
     
  
 
 
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     of aluminum. The softening point seems to be like as low as 100 degrees Celsius. 
     
     
  
 
 
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     I'm definitely not at a beach with 100 degrees Celsius. 
     
     
  
 
 
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     No, you'd be dead or you'd want to be dead. So I don't think it's that. But iPads 
     
     
  
 
 
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     not made out of butter. They don't slowly become softer as they warm up. But yeah, so 
     
     
  
 
 
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     I don't have any real thoughts. I'm sure it was in a bag and just got squished. It 
     
     
  
 
 
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     happens. But you went to the Genius Bar and I know they all know you there. I know that 
     
     
  
 
 
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     they roll out the red carpet and they hand you an espresso. 
     
     
  
 
 
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     They really don't. I wish they did, but they really, unfortunately they don't. So 
     
     
  
 
 
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     yeah, I went to the Genius Bar and I take out my iPad. Actually, first I go to the guy 
     
     
  
 
 
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     guy and I say, I have a problem with my iPad Pro. I made a reservation. It's like, yeah, 
     
     
  
 
 
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     sure. What is the problem? So basically I just pulled the iPad from my bag and I showed 
     
     
  
 
 
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     to the guy, I was like, this is the problem. And he was like, huh, how did that happen? 
     
     
  
 
 
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     It was like, well, I have no idea actually. So Apple covered that under, thankfully I 
     
     
  
 
 
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     AppleCare+ for my iPad. Yes. So instead of, and this is, I should say this is the 
     
     
  
 
 
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     first time in eight, nine years that I'm buying Apple mobile devices that I ever 
     
     
  
 
 
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     did AppleCare. I decided to do AppleCare+ because it felt like for a 
     
     
  
 
 
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     thousand plus euro device it felt like a good choice. So I don't think I've ever 
     
     
  
 
 
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     done it on an iPad. Yeah. But I do on the phone, I do the AppleCare+ on the phone 
     
     
  
 
 
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     phone. Because as we've talked about at length, I carry my phone without a case. And sometimes 
     
     
  
 
 
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     it comes in handy to have AppleCare+. Yeah, and so instead of paying, the guy did the 
     
     
  
 
 
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     calculation, instead of paying 550 euros, I only had to pay 49, which was pretty nice. 
     
     
  
 
 
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     Which is less. Which is less. If the math is hard, it is 
     
     
  
 
 
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     less money. And last week I was telling Myke about these 
     
     
  
 
 
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     AppleCare costs. And then I was left waiting for a… the guy told me you've got to wait 
     
     
  
 
 
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     for five to six days. I was like, "Okay, sure I can use my bent iPad. I can go to the 
     
     
  
 
 
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     beach with a bent iPad. It's fine." But then the following day I get an email from 
     
     
  
 
 
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     Apple, "Your iPad is ready for pickup at the Apple Store." So I was really… 
     
     
  
 
 
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     I bet it was. I saw that email address. So we better take care of this guy. 
     
     
  
 
 
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     I don't know. I don't think that's the case. Probably just luck. You know, who's buying 
     
     
  
 
 
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     iPad Pro, iPad Pros in August in Rome? Come on. Everybody's at the beach. 
     
     
  
 
 
 
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     Just me buying an iPad, getting an iPad Pro. So yeah, the following day I go to the Apple 
     
     
  
 
 
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     store. Sure enough there's a cardboard box with an iPad Pro inside. And we make the exchange 
     
     
  
 
 
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     and the first thing I notice is that I'm trying to turn on the new iPad Pro and it's stuck 
     
     
  
 
 
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     at the Apple logo. I was like, oh man, this is a bad sign. So I had to do a force reset, 
     
     
  
 
 
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     like a forced reboot, and then it worked well. I wonder why he was stuck on the Apple logo, 
     
     
  
 
 
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     maybe some installation gone wrong. And actually I wanted to ask you, do you know if these 
     
     
  
 
 
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     iPads that Apple gives you, these replacement units, are they actually new devices or are 
     
     
  
 
 
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     they like refurbished devices? 
     
     
  
 
 
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     That's a good question. I mean, my experience at Apple Retail so long ago is basically irrelevant. 
     
     
  
 
 
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     But my understanding is that they are "like new," so they have new batteries and new enclosures, 
     
     
  
 
 
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     but the logic board or the screen may have come out of something they refurbished. So 
     
     
  
 
 
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     I don't think it's new, but I think it is "like new," where effectively there's no difference. 
     
     
  
 
 
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     Okay. But again, that could be, if you're out there and you're listening and you're 
     
     
  
 
 
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     yelling at me for getting that wrong, send us an email. We'll correct it next week. 
     
     
  
 
 
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     Send an email to Stephen, yes. So the new one comes with some variant of iOS 10, I'm 
     
     
  
 
 
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     sure. Did you put 11 on it right out of the box? 
     
     
  
 
 
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     Right out of the box I went back home because thankfully I was still in Rome. I was in Rome 
     
     
  
 
 
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     for a couple of days last week. So I went home and I downloaded iOS 11. And yeah, it's 
     
     
  
 
 
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     fine I had to do a restore from backup which I usually do not perform because it tends 
     
     
  
 
 
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     to be so slow but you know I have a fiber connection not as good as mics connection 
     
     
  
 
 
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     but it's still manageable so I did a restore I had to put in a bunch of passwords again 
     
     
  
 
 
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     but overall I was you know back up and running in I would say three to four hours the iPad 
     
     
  
 
 
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     was normal again yeah yeah good I'm glad it worked out so quickly you know that delay 
     
     
  
 
 
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     is kind of annoying but they just can't keep everything in stock right so they have to 
     
     
  
 
 
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     order you in a service part but um well good I'm glad you're sorted I'm glad that this 
     
     
  
 
 
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     one is not bent and you know don't dump in this one. Yeah I'm being super super careful 
     
     
  
 
 
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     with what I do with this iPad. Now it's in your head right? I'm constantly looking at 
     
     
  
 
 
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     the profile of the device and like is it slightly bent now? Am I bending the iPad? I did that 
     
     
  
 
 
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     with my 6 Plus, because people remember that some of those phones, I won't say they're 
     
     
  
 
 
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     prone to bending, but you could bend them. And yeah, sometimes I get in my head, like 
     
     
  
 
 
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     I pick it up and like, oh no, I've bent it. And then I put it on like a glass top table 
     
     
  
 
 
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     and like see if it wiggled any, you know, I'm sure anyone watching me thought I would 
     
     
  
 
 
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     have just lost my mind. But once it's like in your head, right, that it's like, oh, this 
     
     
  
 
 
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     feels bent, then you have to like prove to yourself that it's not. It's really upsetting. 
     
     
  
 
 
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     Yeah. Yeah. So yeah, now it's in my head and I'm looking at it all the time, but it seems 
     
     
  
 
 
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     to be fine. So I was really happy. 
     
     
  
 
 
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     It's impressive really. You don't know your own strength Federico. That's what it is. 
     
     
  
 
 
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     I don't know man. I don't know. 
     
     
  
 
 
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     So we had a bunch of people send us an email about this TechCrunch article. 
     
     
  
 
 
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     If this is our legacy I'm happy with it. 
     
     
  
 
 
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     You know it's not what I, you know, you don't always get decided what your legacy is going 
     
     
  
 
 
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     to be, right? Sometimes your legacy chooses you and ours is wall to wall comprehensive 
     
     
  
 
 
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     blah blah car coverage. So what is this story? Do you want to break this down? 
     
     
  
 
 
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     So you know how in Google Maps, in the iPhone app, you can integrate with a bunch of what 
     
     
  
 
 
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     do they call it? Ride sharing services, stuff like Uber and MyTaxi, you know, that stuff. 
     
     
  
 
 
 
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     Yeah, when you search for an address, you get the usual walking and car transit options, 
     
     
  
 
 
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     but then you also get these integrations with these services. And if you don't want to use 
     
     
  
 
 
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     your own transportation methods, you can hook up your account and get a fair estimation 
     
     
  
 
 
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     in the app, and then you can request an Uber or Lyft directly from Google Maps. Well, now 
     
     
  
 
 
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     it seems that there's a blah, blah, blah car integration in Google Maps. So if you want 
     
     
  
 
 
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     to ride long distance and of course you don't want to spend like a thousand euros with Uber. 
     
     
  
 
 
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     You can see if there's anybody who's traveling there with BlaBlaCar which is the awesome 
     
     
  
 
 
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     service. Also possibly sketchy, I don't want anybody to get killed by a stranger in a car 
     
     
  
 
 
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     but you know it seems to be quite popular in Europe and especially in France and Italy. 
     
     
  
 
 
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     So if you want to ride with someone who's going to the same place where you're supposed 
     
     
  
 
 
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     to be going, now you can see the estimated cost and the timeline, the schedule of someone 
     
     
  
 
 
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     else sharing a ride with BlaBlaCard directly in Google Maps. 
     
     
  
 
 
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     Which, I mean, if you trust and use BlaBlaCard, I should say, a couple of my friends swear 
     
     
  
 
 
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     by this service, they are super in love with it. 
     
     
  
 
 
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     So if you're into the idea of doing a BlaBlaCard ride, and if you can survive it, maybe you 
     
     
  
 
 
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     should test the Google Maps integration because it seems pretty cool. 
     
     
  
 
 
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     It is nice. I have used the Lyft integration, or at least played with it, you know, you 
     
     
  
 
 
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     kind of poke at it in iOS maps and like, I'm looking at this place, someone in a car taking 
     
     
  
 
 
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     me here. It's nice you don't have to go out to another app. It's one of those integrations 
     
     
  
 
 
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     that makes a lot of sense. So yeah, making moves, man. 
     
     
  
 
 
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     These integrations in mapping applications like in Apple Maps and Google Maps are actually 
     
     
  
 
 
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     quite nice. Maps on iOS, the Apple one, has also extensions for developers. So a couple 
     
     
  
 
 
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     of times in the past I use, I don't know if you're familiar with the service that 
     
     
  
 
 
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     is called TripAdvisor. It's like a... 
     
     
  
 
 
 
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     Yeah. So in Italy, I guess in Europe it's super popular because we don't really have 
     
     
  
 
 
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     Yelp. So we use TripAdvisor all the time. And one sort of sister company to TripAdvisor 
     
     
  
 
 
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     It's called the Fork and it lets you book, 
     
     
  
 
 
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     it's like open table but for Italians basically 
     
     
  
 
 
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     and Europeans I think. 
     
     
  
 
 
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     And the Fork has an Apple Maps integration. 
     
     
  
 
 
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     So when I'm looking up, usually restaurants 
     
     
  
 
 
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     in popular cities like in Rome 
     
     
  
 
 
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     or in very touristy type places 
     
     
  
 
 
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     and they have the Fork integrations. 
     
     
  
 
 
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     So I can go into Apple Maps 
     
     
  
 
 
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     and make a reservation from there 
     
     
  
 
 
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     and it takes care, you know, 
     
     
  
 
 
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     you get this custom UI inside of Maps 
     
     
  
 
 
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     And it's very similar to the integration system 
     
     
  
 
 
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     that Google Maps has, but Apple has an actually 
     
     
  
 
 
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     like a developer API, so anybody in theory 
     
     
  
 
 
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     can work with Apple to make these extensions, 
     
     
  
 
 
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     which is kind of neat. 
     
     
  
 
 
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     - So many times like you have an address or something, 
     
     
  
 
 
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     you gotta put it on your clipboard 
     
     
  
 
 
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     and then paste it into one of these other apps 
     
     
  
 
 
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     or try to remember it or like, 
     
     
  
 
 
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     it's just way cleaner to have it all in one. 
     
     
  
 
 
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     So I'm a big fan as well. 
     
     
  
 
 
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     All right, Jamie wrote in about subscription fatigue. 
     
     
  
 
 
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     So I'm gonna read a little bit of Jamie's email 
     
     
  
 
 
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     and I really want to know what you think about this. 
     
     
  
 
 
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     So this is riffing off something that Myke said, 
     
     
  
 
 
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     I think a couple weeks ago, 
     
     
  
 
 
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     that if you only use an application once or twice a year, 
     
     
  
 
 
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     you may not necessarily want to pay for it 
     
     
  
 
 
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     for a whole year of use via subscription. 
     
     
  
 
 
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     So if I have this app, I use it once in the winter 
     
     
  
 
 
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     and once in the summer, I don't want to pay for it 
     
     
  
 
 
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     the other 10 months out of the year, for instance. 
     
     
  
 
 
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     So Jamie suggests a approach for these companies 
     
     
  
 
 
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     that would be like a smart subscription system, 
     
     
  
 
 
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     is what they call it, 
     
     
  
 
 
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     so that you would still pay a monthly fee, 
     
     
  
 
 
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     but you only get charged if you use the app 
     
     
  
 
 
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     during that period. 
     
     
  
 
 
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     So if I use this app in January, 
     
     
  
 
 
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     I pay January's subscription amount, 
     
     
  
 
 
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     but if I do not use it in February, March, or April, 
     
     
  
 
 
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     I don't get billed for those months. 
     
     
  
 
 
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     I open it again in May and use it, I get billed for May. 
     
     
  
 
 
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     ◼ 
      
     ►  
     And I think Jamie's thought is that you could gain 
     
     
  
 
 
	 00:13:06
     ◼ 
      
     ►  
     casual users, part of the deal with subscriptions, 
     
     
  
 
 
	 00:13:08
     ◼ 
      
     ►  
     we've talked about it. 
     
     
  
 
 
	 00:13:10
     ◼ 
      
     ►  
     If you have an app that goes subscription 
     
     
  
 
 
	 00:13:12
     ◼ 
      
     ►  
     and you kind of only use it every once in a while, 
     
     
  
 
 
	 00:13:13
     ◼ 
      
     ►  
     you may drop it and this would help keep those people along 
     
     
  
 
 
	 00:13:18
     ◼ 
      
     ►  
     without getting involved for the full yearly fee. 
     
     
  
 
 
	 00:13:22
     ◼ 
      
     ►  
     I was curious what you think about this. 
     
     
  
 
 
	 00:13:25
     ◼ 
      
     ►  
     - I mean, I think these argument make sense, 
     
     
  
 
 
	 00:13:28
     ◼ 
      
     ►  
     you know, if you don't wanna, 
     
     
  
 
 
	 00:13:30
     ◼ 
      
     ►  
     we talked about this, I think, in terms of 
     
     
  
 
 
	 00:13:33
     ◼ 
      
     ►  
     the subscriptions are gonna target different types 
     
     
  
 
 
	 00:13:36
     ◼ 
      
     ►  
     of customers and different types of audiences. 
     
     
  
 
 
	 00:13:40
     ◼ 
      
     ►  
     But I think the problem is how do you calculate, 
     
     
  
 
 
	 00:13:42
     ◼ 
      
     ►  
     how do you create a subscription service 
     
     
  
 
 
	 00:13:45
     ◼ 
      
     ►  
     that can make these kind of calculations for everybody? 
     
     
  
 
 
	 00:13:49
     ◼ 
      
     ►  
     So if you apply that to millions of people on the App Store, 
     
     
  
 
 
	 00:13:52
     ◼ 
      
     ►  
     how do you create a system that can basically build 
     
     
  
 
 
	 00:13:57
     ◼ 
      
     ►  
     a subscription dynamically and differently for everybody 
     
     
  
 
 
	 00:14:03
     ◼ 
      
     ►  
     based on their usage? 
     
     
  
 
 
	 00:14:05
     ◼ 
      
     ►  
     Because that idea seems super smart, you know, 
     
     
  
 
 
	 00:14:07
     ◼ 
      
     ►  
     like I'm paying a quote unquote subscription but only for the months that I'm actually 
     
     
  
 
 
	 00:14:13
     ◼ 
      
     ►  
     using the app but how can you, you know it seems to add like a whole bunch of other complications 
     
     
  
 
 
	 00:14:20
     ◼ 
      
     ►  
     to the system. 
     
     
  
 
 
	 00:14:21
     ◼ 
      
     ►  
     Right, like what does using it mean? 
     
     
  
 
 
	 00:14:22
     ◼ 
      
     ►  
     Exactly, exactly. 
     
     
  
 
 
	 00:14:23
     ◼ 
      
     ►  
     Like if I tap it once when I'm like moving folders around because in iOS 11 that's super 
     
     
  
 
 
	 00:14:26
     ◼ 
      
     ►  
     confusing, oh no I opened it and I'm going to get charged $3.99. 
     
     
  
 
 
	 00:14:30
     ◼ 
      
     ►  
     I agree with you that it's fuzzy right? 
     
     
  
 
 
	 00:14:32
     ◼ 
      
     ►  
     You need some sort of clear definition. 
     
     
  
 
 
	 00:14:34
     ◼ 
      
     ►  
     - Yeah, and so I don't know because on one hand 
     
     
  
 
 
	 00:14:37
     ◼ 
      
     ►  
     you got a pretty simple model. 
     
     
  
 
 
	 00:14:38
     ◼ 
      
     ►  
     Every month or every year you pay X and that's it. 
     
     
  
 
 
	 00:14:41
     ◼ 
      
     ►  
     Instead we would say, oh well it depends 
     
     
  
 
 
	 00:14:44
     ◼ 
      
     ►  
     on how much you use the app. 
     
     
  
 
 
	 00:14:45
     ◼ 
      
     ►  
     So what does use constitute exactly? 
     
     
  
 
 
	 00:14:48
     ◼ 
      
     ►  
     And then you gotta make an API for this 
     
     
  
 
 
	 00:14:50
     ◼ 
      
     ►  
     because you gotta tell developers, 
     
     
  
 
 
	 00:14:51
     ◼ 
      
     ►  
     well either the system decides what using means, 
     
     
  
 
 
	 00:14:56
     ◼ 
      
     ►  
     so if I wanna export my data from the app 
     
     
  
 
 
	 00:14:59
     ◼ 
      
     ►  
     because I'm done with it, 
     
     
  
 
 
	 00:15:00
     ◼ 
      
     ►  
     because I don't wanna use it anymore, 
     
     
  
 
 
	 00:15:02
     ◼ 
      
     ►  
     I want to take all my documents out of the app. 
     
     
  
 
 
	 00:15:04
     ◼ 
      
     ►  
     Does that mean I'm using the app? 
     
     
  
 
 
	 00:15:06
     ◼ 
      
     ►  
     So does the app need to have like a grace period model 
     
     
  
 
 
 
	 00:15:11
     ◼ 
      
     ►  
     It seems like it makes sense in practice. 
     
     
  
 
 
	 00:15:15
     ◼ 
      
     ►  
     It makes sense in theory, but in practice, I 
     
     
  
 
 
	 00:15:17
     ◼ 
      
     ►  
     would just say, just go look for something else. 
     
     
  
 
 
	 00:15:20
     ◼ 
      
     ►  
     Because the subscription is clearly 
     
     
  
 
 
	 00:15:24
     ◼ 
      
     ►  
     meant for a different type of user. 
     
     
  
 
 
	 00:15:26
     ◼ 
      
     ►  
     And I think the greatest thing that subscriptions 
     
     
  
 
 
	 00:15:30
     ◼ 
      
     ►  
     are doing right now is they're sort of splitting up the apps 
     
     
  
 
 
	 00:15:33
     ◼ 
      
     ►  
     into two type of professional applications. 
     
     
  
 
 
	 00:15:39
     ◼ 
      
     ►  
     The ones that follow the old model of pay once and pay 
     
     
  
 
 
	 00:15:42
     ◼ 
      
     ►  
     for upgrades or buy the new version, 
     
     
  
 
 
	 00:15:44
     ◼ 
      
     ►  
     and the new sort of trend of doing subscriptions. 
     
     
  
 
 
	 00:15:49
     ◼ 
      
     ►  
     And we can choose, right? 
     
     
  
 
 
	 00:15:50
     ◼ 
      
     ►  
     It's not like everybody is switching to subscriptions. 
     
     
  
 
 
	 00:15:53
     ◼ 
      
     ►  
     If you-- even using Ulysses as a recent example, 
     
     
  
 
 
	 00:15:57
     ◼ 
      
     ►  
     The folks at IE Writer or ScrewRunner, for example, 
     
     
  
 
 
	 00:16:01
     ◼ 
      
     ►  
     which are pretty similar apps, 
     
     
  
 
 
	 00:16:03
     ◼ 
      
     ►  
     they are not switching to subscriptions. 
     
     
  
 
 
	 00:16:05
     ◼ 
      
     ►  
     So the great thing right now is that we have choice. 
     
     
  
 
 
	 00:16:08
     ◼ 
      
     ►  
     And so because we have choice, instead of saying, 
     
     
  
 
 
	 00:16:10
     ◼ 
      
     ►  
     we should create the system that accounts for 
     
     
  
 
 
	 00:16:14
     ◼ 
      
     ►  
     how much a user actually uses the app 
     
     
  
 
 
	 00:16:18
     ◼ 
      
     ►  
     and then calculates the subscription accordingly, 
     
     
  
 
 
	 00:16:21
     ◼ 
      
     ►  
     instead I think it's just better maybe 
     
     
  
 
 
	 00:16:23
     ◼ 
      
     ►  
     to pick a different tool and use it. 
     
     
  
 
 
	 00:16:27
     ◼ 
      
     ►  
     - Yeah, so far, the couple apps that I have had moved 
     
     
  
 
 
	 00:16:32
     ◼ 
      
     ►  
     to a subscription are apps that I really used. 
     
     
  
 
 
	 00:16:34
     ◼ 
      
     ►  
     And so they, so far I've not been in the situation 
     
     
  
 
 
	 00:16:37
     ◼ 
      
     ►  
     where an app that I only use a couple of times a year 
     
     
  
 
 
	 00:16:40
     ◼ 
      
     ►  
     has done this, but I'm sure it's coming at some point. 
     
     
  
 
 
	 00:16:43
     ◼ 
      
     ►  
     But you know, like when day one went to their premium model, 
     
     
  
 
 
	 00:16:46
     ◼ 
      
     ►  
     I used day one multiple times a week. 
     
     
  
 
 
	 00:16:49
     ◼ 
      
     ►  
     And I was happy to pay for it, and I did so like on day one. 
     
     
  
 
 
	 00:16:52
     ◼ 
      
     ►  
     For me, I don't use Ulysses, and so, you know, 
     
     
  
 
 
	 00:16:56
     ◼ 
      
     ►  
     that one kind of just went by me 
     
     
  
 
 
	 00:16:58
     ◼ 
      
     ►  
     'cause I didn't use it before. 
     
     
  
 
 
	 00:17:00
     ◼ 
      
     ►  
     I do like that if I want to use it, 
     
     
  
 
 
	 00:17:01
     ◼ 
      
     ►  
     now there's more options with their trial stuff 
     
     
  
 
 
	 00:17:04
     ◼ 
      
     ►  
     they've built in. 
     
     
  
 
 
	 00:17:05
     ◼ 
      
     ►  
     But if I have the need for it, 
     
     
  
 
 
	 00:17:07
     ◼ 
      
     ►  
     then I'll visit in the future. 
     
     
  
 
 
	 00:17:08
     ◼ 
      
     ►  
     But I think there are a lot of people 
     
     
  
 
 
	 00:17:09
     ◼ 
      
     ►  
     who are coming up against apps that fit 
     
     
  
 
 
	 00:17:13
     ◼ 
      
     ►  
     into what Jamie's talking about. 
     
     
  
 
 
	 00:17:14
     ◼ 
      
     ►  
     I think it's an interesting approach, 
     
     
  
 
 
	 00:17:15
     ◼ 
      
     ►  
     but I think I agree with you 
     
     
  
 
 
	 00:17:16
     ◼ 
      
     ►  
     that it's not quite the right answer. 
     
     
  
 
 
	 00:17:18
     ◼ 
      
     ►  
     But it's interesting to think about. 
     
     
  
 
 
	 00:17:22
     ◼ 
      
     ►  
     Because there are sort of all these, 
     
     
  
 
 
	 00:17:24
     ◼ 
      
     ►  
     anytime there's a change in the app store, 
     
     
  
 
 
	 00:17:26
     ◼ 
      
     ►  
     there's always pros and cons, right? 
     
     
  
 
 
	 00:17:27
     ◼ 
      
     ►  
     It's such a complex system with so many apps 
     
     
  
 
 
	 00:17:31
     ◼ 
      
     ►  
     and so many users that there is no one size fits all 
     
     
  
 
 
	 00:17:34
     ◼ 
      
     ►  
     in anything, and anytime something changes or is updated 
     
     
  
 
 
	 00:17:37
     ◼ 
      
     ►  
     or works differently, you always have to approach it 
     
     
  
 
 
	 00:17:41
     ◼ 
      
     ►  
     in a new light, both as a developer, but as a user as well. 
     
     
  
 
 
	 00:17:45
     ◼ 
      
     ►  
     - I have to wonder if this problem with subscriptions 
     
     
  
 
 
	 00:17:50
     ◼ 
      
     ►  
     is mostly a result of the fact that some of the established 
     
     
  
 
 
	 00:17:55
     ◼ 
      
     ►  
     developers in the industry right now are folks that used to be around before. Like they're 
     
     
  
 
 
	 00:18:02
     ◼ 
      
     ►  
     relatively old companies. They 
     
     
  
 
 
	 00:18:04
     ◼ 
      
     ►  
     have a vested interest in keeping the old model around. 
     
     
  
 
 
	 00:18:09
     ◼ 
      
     ►  
     So I wonder if the new generations of developers like the kid that is now 
     
     
  
 
 
	 00:18:13
     ◼ 
      
     ►  
     16 or 17 and wants to, it's her dream to start a company in three years. Is she gonna do 
     
     
  
 
 
	 00:18:22
     ◼ 
      
     ►  
     You know a paid upfront app or are the new generations more inclined to consider these new models whether they are 
     
     
  
 
 
	 00:18:30
     ◼ 
      
     ►  
     subscriptions or in-app purchases or you know new stuff because the popular apps that we use, you know, the OmniFocus and Ulysses and 
     
     
  
 
 
	 00:18:37
     ◼ 
      
     ►  
     Scrivener these are all folks that have been around for a long time and 
     
     
  
 
 
	 00:18:42
     ◼ 
      
     ►  
     Maybe some of them and this is not an accusation, but it's just a natural evolution of things 
     
     
  
 
 
	 00:18:47
     ◼ 
      
     ►  
     They don't have the mindset to try new stuff because they are structured in a specific 
     
     
  
 
 
	 00:18:53
     ◼ 
      
     ►  
     way as a company or because they just don't understand that change is scary for everybody. 
     
     
  
 
 
	 00:19:00
     ◼ 
      
     ►  
     But some people are more inclined to change and to experiment. And usually those people 
     
     
  
 
 
	 00:19:04
     ◼ 
      
     ►  
     are young people. So I wonder if the apps are five years from now, 10 years from now, 
     
     
  
 
 
	 00:19:11
     ◼ 
      
     ►  
     where someone who's a kid in college today will create a development studio in the future, 
     
     
  
 
 
	 00:19:19
     ◼ 
      
     ►  
     will they stick with the old model or will they change to the new ones? That is fascinating 
     
     
  
 
 
	 00:19:24
     ◼ 
      
     ►  
     for me to think about. 
     
     
  
 
 
	 00:19:25
     ◼ 
      
     ►  
     Yeah, I think kind of along those same lines, I wonder if this would have been different 
     
     
  
 
 
	 00:19:32
     ◼ 
      
     ►  
     had subscriptions been introduced five years ago. 
     
     
  
 
 
	 00:19:34
     ◼ 
      
     ►  
     Exactly. Yeah. 
     
     
  
 
 
	 00:19:35
     ◼ 
      
     ►  
     Paid up front was still very much the business model and we are also used now 
     
     
  
 
 
	 00:19:40
     ◼ 
      
     ►  
     to free with in-app purchase or free with ads that introducing this new paid 
     
     
  
 
 
	 00:19:48
     ◼ 
      
     ►  
     mechanism feels a little late and obviously there's no way to know but I 
     
     
  
 
 
	 00:19:54
     ◼ 
      
     ►  
     think about that a lot of like what would have this been like had been 
     
     
  
 
 
	 00:19:57
     ◼ 
      
     ►  
     available earlier in the store and it may have been a more natural stepping 
     
     
  
 
 
	 00:20:02
     ◼ 
      
     ►  
     stone over to this if we were all still used to paying for apps up front and 
     
     
  
 
 
	 00:20:06
     ◼ 
      
     ►  
     said that oh hey it's great now you can pay less just on a monthly basis or a 
     
     
  
 
 
	 00:20:10
     ◼ 
      
     ►  
     yearly basis or whatever and you know it's not a big deal but because we were 
     
     
  
 
 
	 00:20:15
     ◼ 
      
     ►  
     so used to free apps now that there's some backlash of of users who don't who 
     
     
  
 
 
	 00:20:21
     ◼ 
      
     ►  
     have been used to not paying for apps and now you know they're they're faced 
     
     
  
 
 
	 00:20:25
     ◼ 
      
     ►  
     with paying something on a regular basis I don't know it's just interesting you 
     
     
  
 
 
	 00:20:29
     ◼ 
      
     ►  
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     their support of this show and Relay FM. So we were falsely accused, Federico, 
     
     
  
 
 
	 00:22:49
     ◼ 
      
     ►  
     - Mm, by who? - As a show. 
     
     
  
 
 
	 00:22:51
     ◼ 
      
     ►  
     Somebody on Twitter, I don't remember. 
     
     
  
 
 
	 00:22:55
     ◼ 
      
     ►  
     Blaming us for killing Crash Plan. 
     
     
  
 
 
	 00:22:58
     ◼ 
      
     ►  
     - Didn't we? 
     
     
  
 
 
	 00:22:59
     ◼ 
      
     ►  
     - And I was like, no, we haven't talked about Crash Plan. 
     
     
  
 
 
	 00:23:01
     ◼ 
      
     ►  
     I even looked through the notes. 
     
     
  
 
 
	 00:23:03
     ◼ 
      
     ►  
     I was like, did we mention it recently? 
     
     
  
 
 
	 00:23:04
     ◼ 
      
     ►  
     And then the prompt curse killed it, no. 
     
     
  
 
 
	 00:23:07
     ◼ 
      
     ►  
     This is not our fault. - Okay. 
     
     
  
 
 
	 00:23:09
     ◼ 
      
     ►  
     - But the news is Crash Plan, which is a backup service 
     
     
  
 
 
	 00:23:12
     ◼ 
      
     ►  
     for your Mac or PC, they have exited, exited, 
     
     
  
 
 
	 00:23:18
     ◼ 
      
     ►  
     the consumer space. 
     
     
  
 
 
	 00:23:20
     ◼ 
      
     ►  
     So it used to be you go to this crash plan, 
     
     
  
 
 
	 00:23:23
     ◼ 
      
     ►  
     you pay whatever it was, five bucks a month, 
     
     
  
 
 
	 00:23:25
     ◼ 
      
     ►  
     and you can back up your Mac. 
     
     
  
 
 
	 00:23:26
     ◼ 
      
     ►  
     And they are moving out of that business 
     
     
  
 
 
	 00:23:29
     ◼ 
      
     ►  
     and just doing small business, basically. 
     
     
  
 
 
	 00:23:33
     ◼ 
      
     ►  
     Now we should say Backblaze has been a sponsor 
     
     
  
 
 
	 00:23:35
     ◼ 
      
     ►  
     of Connected and a bunch of Relay FM shows, 
     
     
  
 
 
	 00:23:38
     ◼ 
      
     ►  
     but I used Backblaze before then. 
     
     
  
 
 
	 00:23:40
     ◼ 
      
     ►  
     I've used Backblaze for a long time. 
     
     
  
 
 
	 00:23:42
     ◼ 
      
     ►  
     But just to get that off the table, they are a sponsor. 
     
     
  
 
 
	 00:23:45
     ◼ 
      
     ►  
     So I don't necessarily talk about the crash plan thing 
     
     
  
 
 
	 00:23:48
     ◼ 
      
     ►  
     all that much. 
     
     
  
 
 
	 00:23:48
     ◼ 
      
     ►  
     It's clearly that it's not working for them. 
     
     
  
 
 
	 00:23:52
     ◼ 
      
     ►  
     You can migrate from a personal account 
     
     
  
 
 
	 00:23:53
     ◼ 
      
     ►  
     to a small business account. 
     
     
  
 
 
	 00:23:55
     ◼ 
      
     ►  
     There's some incentives if you do that. 
     
     
  
 
 
	 00:23:57
     ◼ 
      
     ►  
     They reckon people use Carbonite. 
     
     
  
 
 
	 00:23:59
     ◼ 
      
     ►  
     I think all of us would say Backblaze is a better choice. 
     
     
  
 
 
	 00:24:02
     ◼ 
      
     ►  
     But it got me thinking again about Time Machine and iCloud. 
     
     
  
 
 
	 00:24:08
     ◼ 
      
     ►  
     So Time Machine backup is great, but the problem 
     
     
  
 
 
	 00:24:10
     ◼ 
      
     ►  
     is that your hard drive-- like for instance, on my iMac 
     
     
  
 
 
	 00:24:13
     ◼ 
      
     ►  
     here on my desk, my time machine drive is under the desk. 
     
     
  
 
 
	 00:24:16
     ◼ 
      
     ►  
     And so if my studio burns to the ground, 
     
     
  
 
 
	 00:24:19
     ◼ 
      
     ►  
     A, a lot of old Macs would be killed, 
     
     
  
 
 
	 00:24:20
     ◼ 
      
     ►  
     but two, my data, just on my iMac and the time machine drive 
     
     
  
 
 
	 00:24:24
     ◼ 
      
     ►  
     would go away. 
     
     
  
 
 
	 00:24:25
     ◼ 
      
     ►  
     And what Backblaze does, or Crash Plan, 
     
     
  
 
 
	 00:24:26
     ◼ 
      
     ►  
     or these other services, is they get your data offsite. 
     
     
  
 
 
	 00:24:31
     ◼ 
      
     ►  
     And I can talk about backups all day. 
     
     
  
 
 
	 00:24:34
     ◼ 
      
     ►  
     It's a very exciting topic, mostly in Federico. 
     
     
  
 
 
	 00:24:36
     ◼ 
      
     ►  
     - I had no idea, really, can you? 
     
     
  
 
 
	 00:24:39
     ◼ 
      
     ►  
     - Yeah, I know, right? 
     
     
  
 
 
	 00:24:40
     ◼ 
      
     ►  
     Yeah, huh, weird. 
     
     
  
 
 
	 00:24:42
     ◼ 
      
     ►  
     But it got me thinking, what would it take for iCloud to offer Time Machine backup to 
     
     
  
 
 
 
	 00:24:50
     ◼ 
      
     ►  
     So I looked up some pricing, because the iCloud pricing seems to change every nine months 
     
     
  
 
 
 
	 00:24:55
     ◼ 
      
     ►  
     Right now, if you're in the US, you can buy two terabytes of iCloud data for basically 
     
     
  
 
 
	 00:25:02
     ◼ 
      
     ►  
     ten bucks a month. 
     
     
  
 
 
	 00:25:04
     ◼ 
      
     ►  
     And all around the world, two terabytes is the max. 
     
     
  
 
 
	 00:25:07
     ◼ 
      
     ►  
     So that is more a month than something like Backblaze, which is five dollars a month for 
     
     
  
 
 
	 00:25:11
     ◼ 
      
     ►  
     for unlimited backup, but it's a reasonable amount 
     
     
  
 
 
	 00:25:16
     ◼ 
      
     ►  
     for that data, and for most people, 
     
     
  
 
 
	 00:25:20
     ◼ 
      
     ►  
     you know, if I had this two terabyte plan, 
     
     
  
 
 
	 00:25:22
     ◼ 
      
     ►  
     if I could go into the iCloud settings, 
     
     
  
 
 
	 00:25:25
     ◼ 
      
     ►  
     hey, I'm gonna use a terabyte for time machine backup, 
     
     
  
 
 
	 00:25:30
     ◼ 
      
     ►  
     just carve out a terabyte for time machine backup, 
     
     
  
 
 
	 00:25:33
     ◼ 
      
     ►  
     and let the other terabyte be used for iCloud photo library 
     
     
  
 
 
	 00:25:36
     ◼ 
      
     ►  
     and whatever else I have in iCloud. 
     
     
  
 
 
	 00:25:38
     ◼ 
      
     ►  
     And that seems not unreasonable to me at this point, 
     
     
  
 
 
	 00:25:41
     ◼ 
      
     ►  
     that they could do something like this. 
     
     
  
 
 
	 00:25:45
     ◼ 
      
     ►  
     I think it'd be nice. 
     
     
  
 
 
	 00:25:46
     ◼ 
      
     ►  
     - Yeah, and especially when you compare iOS devices and Macs, 
     
     
  
 
 
	 00:25:51
     ◼ 
      
     ►  
     even if I don't personally use iCalc backup and restore 
     
     
  
 
 
	 00:25:56
     ◼ 
      
     ►  
     every time, it's just so easy when you need it. 
     
     
  
 
 
	 00:25:59
     ◼ 
      
     ►  
     And it surprises me that the Mac 
     
     
  
 
 
	 00:26:01
     ◼ 
      
     ►  
     doesn't have a feature like this. 
     
     
  
 
 
	 00:26:03
     ◼ 
      
     ►  
     And quite possibly, I mean, the fact that Macs can, 
     
     
  
 
 
	 00:26:07
     ◼ 
      
     ►  
     They tend to ship with more built-in storage than iOS devices. 
     
     
  
 
 
	 00:26:11
     ◼ 
      
     ►  
     Probably that was a problem in the past. 
     
     
  
 
 
	 00:26:14
     ◼ 
      
     ►  
     But Apple seems to be open to the idea of extending the storage of iCloud Drive. 
     
     
  
 
 
	 00:26:18
     ◼ 
      
     ►  
     And especially now that they're also going to do family sharing in iOS 11, 
     
     
  
 
 
	 00:26:24
     ◼ 
      
     ►  
     you can share your space with other members in your family. 
     
     
  
 
 
	 00:26:26
     ◼ 
      
     ►  
     I'm surprised that the Mac still doesn't have any deeper iCloud integration when 
     
     
  
 
 
	 00:26:31
     ◼ 
      
     ►  
     it comes to setup and backup. 
     
     
  
 
 
	 00:26:33
     ◼ 
      
     ►  
     It is surprising. 
     
     
  
 
 
	 00:26:35
     ◼ 
      
     ►  
     So I've been setting up my High Sierra Drive over and over. 
     
     
  
 
 
	 00:26:39
     ◼ 
      
     ►  
     Like you, I'm in the depths of a review. 
     
     
  
 
 
	 00:26:41
     ◼ 
      
     ►  
     And if you sign into iCloud on a blank Mac, 
     
     
  
 
 
	 00:26:44
     ◼ 
      
     ►  
     it pulls down a bunch of settings. 
     
     
  
 
 
	 00:26:46
     ◼ 
      
     ►  
     You have all your contacts and calendars like you normally do. 
     
     
  
 
 
	 00:26:48
     ◼ 
      
     ►  
     But it pulls down account settings. 
     
     
  
 
 
	 00:26:50
     ◼ 
      
     ►  
     So it knew about all three of my email addresses. 
     
     
  
 
 
	 00:26:52
     ◼ 
      
     ►  
     And it knows about these other logins and stuff. 
     
     
  
 
 
	 00:26:57
     ◼ 
      
     ►  
     But it's not nearly as comprehensive 
     
     
  
 
 
	 00:27:00
     ◼ 
      
     ►  
     as a time machine restore would be, of course, 
     
     
  
 
 
	 00:27:03
     ◼ 
      
     ►  
     or an iCloud restore on iOS. 
     
     
  
 
 
	 00:27:05
     ◼ 
      
     ►  
     And we're at the point where I think most nerds know 
     
     
  
 
 
	 00:27:09
     ◼ 
      
     ►  
     about Time Machine. 
     
     
  
 
 
	 00:27:10
     ◼ 
      
     ►  
     It's been around since 10.5. 
     
     
  
 
 
	 00:27:11
     ◼ 
      
     ►  
     It's been a really long time. 
     
     
  
 
 
	 00:27:12
     ◼ 
      
     ►  
     But it still requires you go buy an external hard drive 
     
     
  
 
 
	 00:27:16
     ◼ 
      
     ►  
     and plug it in, right? 
     
     
  
 
 
	 00:27:18
     ◼ 
      
     ►  
     Or-- and most people have notebooks, 
     
     
  
 
 
	 00:27:20
     ◼ 
      
     ►  
     so you've got to remember, like, oh, it's on my desk 
     
     
  
 
 
	 00:27:21
     ◼ 
      
     ►  
     when I charge my laptop. 
     
     
  
 
 
	 00:27:22
     ◼ 
      
     ►  
     I need to plug in the drive. 
     
     
  
 
 
	 00:27:23
     ◼ 
      
     ►  
     I know I need to buy a dongle. 
     
     
  
 
 
	 00:27:24
     ◼ 
      
     ►  
     And I think a lot of people can go longer 
     
     
  
 
 
	 00:27:29
     ◼ 
      
     ►  
     than they think they do between backups. 
     
     
  
 
 
	 00:27:30
     ◼ 
      
     ►  
     and then you're at risk for data loss. 
     
     
  
 
 
	 00:27:33
     ◼ 
      
     ►  
     And something like CrashPlan or Backblaze takes care of that. 
     
     
  
 
 
	 00:27:38
     ◼ 
      
     ►  
     A lot of things would have to go wrong for me to go get my data off Backblaze. 
     
     
  
 
 
	 00:27:41
     ◼ 
      
     ►  
     It's not my first backup, but it is my safety net. 
     
     
  
 
 
	 00:27:44
     ◼ 
      
     ►  
     If my office disappears, then I can go get my data from Backblaze. 
     
     
  
 
 
	 00:27:51
     ◼ 
      
     ►  
     And I think people would be more willing to do something like this 
     
     
  
 
 
	 00:27:56
     ◼ 
      
     ►  
     if it's built in with iCloud system settings, because it's just built in. 
     
     
  
 
 
	 00:28:00
     ◼ 
      
     ►  
     They trust it, they don't have to go find something else. 
     
     
  
 
 
	 00:28:02
     ◼ 
      
     ►  
     They already know and trust Apple and the iCloud brand. 
     
     
  
 
 
	 00:28:06
     ◼ 
      
     ►  
     And it just seems like an opportunity for Apple 
     
     
  
 
 
	 00:28:08
     ◼ 
      
     ►  
     to maybe make a move here at some point. 
     
     
  
 
 
	 00:28:12
     ◼ 
      
     ►  
     And Dan Morin, I wrote this thing over at Macworld. 
     
     
  
 
 
	 00:28:14
     ◼ 
      
     ►  
     This is one of those deals where I was preparing 
     
     
  
 
 
	 00:28:16
     ◼ 
      
     ►  
     for the show and then somebody we know wrote basically 
     
     
  
 
 
	 00:28:19
     ◼ 
      
     ►  
     exactly what I was gonna say. 
     
     
  
 
 
	 00:28:20
     ◼ 
      
     ►  
     So go read Dan's article. 
     
     
  
 
 
	 00:28:23
     ◼ 
      
     ►  
     It's very much in line with this. 
     
     
  
 
 
	 00:28:25
     ◼ 
      
     ►  
     But I think it would be nice to have another option 
     
     
  
 
 
	 00:28:28
     ◼ 
      
     ►  
     for Mac users. 
     
     
  
 
 
	 00:28:29
     ◼ 
      
     ►  
     said that iCloud backup is so good on iOS and time machine is really good but again 
     
     
  
 
 
	 00:28:35
     ◼ 
      
     ►  
     you got to go you got to go buy a hard drive and not everyone's gonna do that. 
     
     
  
 
 
	 00:28:38
     ◼ 
      
     ►  
     mm-hmm yeah. Crash plan. It's time for backup plays. It's uh it's the way to go. 
     
     
  
 
 
	 00:28:45
     ◼ 
      
     ►  
     This week Apple introduced app development in Swift. This is a new 
     
     
  
 
 
	 00:28:50
     ◼ 
      
     ►  
     community college curriculum built around the Swift programming language. 
     
     
  
 
 
	 00:28:55
     ◼ 
      
     ►  
     So Tim Cook has been doing this like great American tour. 
     
     
  
 
 
	 00:28:59
     ◼ 
      
     ►  
     He's spoken at some factories. 
     
     
  
 
 
	 00:29:02
     ◼ 
      
     ►  
     He was in Austin, Texas where Apple actually has a really big corporate presence in Austin. 
     
     
  
 
 
	 00:29:08
     ◼ 
      
     ►  
     He was speaking at the Austin Community College District, which is apparently a 74,000 student 
     
     
  
 
 
	 00:29:17
     ◼ 
      
     ►  
     community college or group of community colleges and more or less this is a course on Swift. 
     
     
  
 
 
	 00:29:29
     ◼ 
      
     ►  
     This is a quote from Tim Cook. 
     
     
  
 
 
	 00:29:30
     ◼ 
      
     ►  
     We've seen first hand how Apple's app ecosystem has transformed the global economy creating 
     
     
  
 
 
	 00:29:35
     ◼ 
      
     ►  
     new industries and supporting millions of jobs. 
     
     
  
 
 
	 00:29:39
     ◼ 
      
     ►  
     We believe passionately that the same opportunity should be extended to everyone and community 
     
     
  
 
 
	 00:29:42
     ◼ 
      
     ►  
     colleges have a powerful reach into communities where education becomes the great equalizer. 
     
     
  
 
 
	 00:29:47
     ◼ 
      
     ►  
     feels good. Yeah. It feels nice. Yeah. They've been talking about this, you know, extending 
     
     
  
 
 
	 00:29:53
     ◼ 
      
     ►  
     Swift with this type of course. So I think it's, you know, I wonder if we'll ever see 
     
     
  
 
 
	 00:29:58
     ◼ 
      
     ►  
     this kind of initiative from Apple outside of the US, but still, I mean, in Italy they 
     
     
  
 
 
	 00:30:03
     ◼ 
      
     ►  
     do have the sort of the, what's it called? Not the Apple university, like the app accelerator. 
     
     
  
 
 
	 00:30:11
     ◼ 
      
     ►  
     Like the it's like, yeah, you get like a college degree or something and to become an app developer, 
     
     
  
 
 
	 00:30:16
     ◼ 
      
     ►  
     it's in Naples and it's structured like a university degree, I think. So that's great. 
     
     
  
 
 
	 00:30:25
     ◼ 
      
     ►  
     There's one in India too, I think, now. 
     
     
  
 
 
	 00:30:27
     ◼ 
      
     ►  
     Yeah, there's one in India, I think. But it would be great to have this kind of curriculum 
     
     
  
 
 
	 00:30:32
     ◼ 
      
     ►  
     in the community colleges as well. So it's great that they've started doing this in the 
     
     
  
 
 
	 00:30:37
     ◼ 
      
     ►  
     US. I think it's definitely, you know, it's one of the things that sort of distinguishes 
     
     
  
 
 
	 00:30:45
     ◼ 
      
     ►  
     Tim Cook's Apple from what the company was before, especially now that they have their 
     
     
  
 
 
	 00:30:50
     ◼ 
      
     ►  
     own programming language. And you can see a certain amount of pride every time Apple 
     
     
  
 
 
	 00:30:55
     ◼ 
      
     ►  
     talks about this stuff, whether it's like Swift Playgrounds and what they're doing with, 
     
     
  
 
 
	 00:31:00
     ◼ 
      
     ►  
     you know, extending playgrounds to, for example, now kids can, you know, run custom code on 
     
     
  
 
 
	 00:31:06
     ◼ 
      
     ►  
     like Bluetooth toys and small drones even. So that's awesome. And you can see how they, 
     
     
  
 
 
	 00:31:12
     ◼ 
      
     ►  
     As a company they are proud to ship this kind of software and to create these opportunities 
     
     
  
 
 
	 00:31:18
     ◼ 
      
     ►  
     for kids and students. 
     
     
  
 
 
	 00:31:21
     ◼ 
      
     ►  
     So I'm really happy to see that they're continuing to do this stuff. 
     
     
  
 
 
	 00:31:25
     ◼ 
      
     ►  
     Yeah, and so this is on the iBook store, which we can get to, but this is available, I'd 
     
     
  
 
 
	 00:31:33
     ◼ 
      
     ►  
     say it's going to be offered at more than 30 community colleges across the US in the 
     
     
  
 
 
	 00:31:36
     ◼ 
      
     ►  
     2017-2018 school year. 
     
     
  
 
 
	 00:31:39
     ◼ 
      
     ►  
     you would imagine that this would grow. And this is separate from things like Swift Playgrounds 
     
     
  
 
 
	 00:31:46
     ◼ 
      
     ►  
     on the iPad, but they are slowly building all of this stuff together. And I think it is interesting 
     
     
  
 
 
	 00:31:52
     ◼ 
      
     ►  
     that they are using their programming language as a means for civil good, if you can say that. 
     
     
  
 
 
	 00:31:58
     ◼ 
      
     ►  
     There's a quote in this press release from the Austin mayor talking about lifting people out 
     
     
  
 
 
	 00:32:03
     ◼ 
      
     ►  
     of poverty and into good jobs. I think you're right that Apple leverages Swift for much 
     
     
  
 
 
	 00:32:10
     ◼ 
      
     ►  
     more than "just" a programming language. 
     
     
  
 
 
	 00:32:14
     ◼ 
      
     ►  
     Yeah, I think you're right. They're sort of using this as -- I think Swift in this regard 
     
     
  
 
 
	 00:32:23
     ◼ 
      
     ►  
     is sort of the continuation of -- you know, Apple always said that education is really 
     
     
  
 
 
	 00:32:29
     ◼ 
      
     ►  
     important for the company and I think 
     
     
  
 
 
	 00:32:31
     ◼ 
      
     ►  
     Swift is now a representation of that. 
     
     
  
 
 
	 00:32:33
     ◼ 
      
     ►  
     So I want to talk a little bit about how 
     
     
  
 
 
	 00:32:35
     ◼ 
      
     ►  
     they're rolling it out. Like I said this 
     
     
  
 
 
	 00:32:36
     ◼ 
      
     ►  
     seems like it's in iBooks and this 
     
     
  
 
 
	 00:32:41
     ◼ 
      
     ►  
     comes, I mean they're unrelated stories 
     
     
  
 
 
	 00:32:43
     ◼ 
      
     ►  
     except I'm going to try to make them 
     
     
  
 
 
	 00:32:45
     ◼ 
      
     ►  
     related, and this comes after last week 
     
     
  
 
 
	 00:32:48
     ◼ 
      
     ►  
     Apple announced that in September 
     
     
  
 
 
	 00:32:52
     ◼ 
      
     ►  
     iTunes U collections will be 
     
     
  
 
 
	 00:32:56
     ◼ 
      
     ►  
     moving into Apple podcasts and that the courses will only be available through the iTunes 
     
     
  
 
 
	 00:33:02
     ◼ 
      
     ►  
     U app on iOS. So, I feel like it's always been one of those products that doesn't really 
     
     
  
 
 
	 00:33:10
     ◼ 
      
     ►  
     have a home. It kind of got glued into iTunes and they've had an iOS app. Do you remember 
     
     
  
 
 
	 00:33:15
     ◼ 
      
     ►  
     – I had a real flashback reading through this – do you remember the UI for iTunes 
     
     
  
 
 
	 00:33:21
     ◼ 
      
     ►  
     you at first it was the same bookcase as newsroom but like dark wood instead of light wood it 
     
     
  
 
 
	 00:33:27
     ◼ 
      
     ►  
     was like way to go guys good work. Do you mean newsstand? Yes yeah newsstand yeah. Yeah 
     
     
  
 
 
	 00:33:35
     ◼ 
      
     ►  
     because I think newsroom is their website for. That's very confusing. Yeah Apple names 
     
     
  
 
 
	 00:33:41
     ◼ 
      
     ►  
     man. Newsstand. So yeah I do remember the old iTunes U stuff and there were like some 
     
     
  
 
 
	 00:33:47
     ◼ 
      
     ►  
     elements that were like borrowed from iBooks even I think. Those old apps like iTunes U 
     
     
  
 
 
	 00:33:55
     ◼ 
      
     ►  
     and the first podcast app, you know with the tape reel and those were the days of iOS UI 
     
     
  
 
 
 
	 00:34:04
     ◼ 
      
     ►  
     So many times. 
     
     
  
 
 
	 00:34:05
     ◼ 
      
     ►  
     So I wonder if this stuff of iTunes U collections moving into podcasts and the courses staying 
     
     
  
 
 
	 00:34:16
     ◼ 
      
     ►  
     a separate app. Do you think we'll eventually see iTunes U rename to Apple Education or 
     
     
  
 
 
	 00:34:22
     ◼ 
      
     ►  
     something as a sign of iTunes as a brand and as a product eventually going away? 
     
     
  
 
 
	 00:34:29
     ◼ 
      
     ►  
     Yeah, I mean the iTunes thing is a bigger conversation, but I do think that this is 
     
     
  
 
 
	 00:34:34
     ◼ 
      
     ►  
     a step towards dismantling iTunes U and at the same time building up Apple Podcasts, 
     
     
  
 
 
	 00:34:40
     ◼ 
      
     ►  
     which is something they have a lot of equity in right now and they're really pushing 
     
     
  
 
 
	 00:34:44
     ◼ 
      
     ►  
     on with iOS 11. I do think that the name clearly comes from an age that we're not in anymore. 
     
     
  
 
 
	 00:34:51
     ◼ 
      
     ►  
     And there's a lot of talk about iTunes needing to go away, and my money is that 2018 is the 
     
     
  
 
 
	 00:34:58
     ◼ 
      
     ►  
     year we see iTunes on the Mac get broken up. But either way, I think what's more interesting 
     
     
  
 
 
	 00:35:04
     ◼ 
      
     ►  
     is Apple's still invested in this technology and invested in leveraging these tools for 
     
     
  
 
 
	 00:35:13
     ◼ 
      
     ►  
     for, because iTunes U, we should back way up. 
     
     
  
 
 
	 00:35:16
     ◼ 
      
     ►  
     For people who aren't familiar with iTunes U, 
     
     
  
 
 
	 00:35:18
     ◼ 
      
     ►  
     it is a platform where teachers or even professors 
     
     
  
 
 
	 00:35:23
     ◼ 
      
     ►  
     can basically load in content for their classrooms, right? 
     
     
  
 
 
	 00:35:28
     ◼ 
      
     ►  
     And students can download them. 
     
     
  
 
 
	 00:35:30
     ◼ 
      
     ►  
     There's a bunch of free stuff through iTunes U, 
     
     
  
 
 
	 00:35:33
     ◼ 
      
     ►  
     so you can go like, you know, basically look through 
     
     
  
 
 
	 00:35:35
     ◼ 
      
     ►  
     the material for a class at Stanford or something, 
     
     
  
 
 
	 00:35:37
     ◼ 
      
     ►  
     you know, or whatever. 
     
     
  
 
 
	 00:35:39
     ◼ 
      
     ►  
     It still being a standalone iOS app gives me hope 
     
     
  
 
 
	 00:35:41
     ◼ 
      
     ►  
     Apple is still invested in this. But yeah, I think iTunes on the Mac, it doesn't bode 
     
     
  
 
 
	 00:35:46
     ◼ 
      
     ►  
     well for that software. 
     
     
  
 
 
	 00:35:47
     ◼ 
      
     ►  
     Yeah, yeah. I was reading through a bunch of tweets from Marco Aurment a few days ago 
     
     
  
 
 
	 00:35:53
     ◼ 
      
     ►  
     and I think what he was imagining made a lot of sense that it's not like Apple will, you 
     
     
  
 
 
	 00:36:00
     ◼ 
      
     ►  
     know, have a big ceremony and kill off iTunes very publicly. Instead, it'll probably, you 
     
     
  
 
 
	 00:36:05
     ◼ 
      
     ►  
     know, it'll be slowly dismantled and a bunch of functionalities will be rolled out into 
     
     
  
 
 
	 00:36:10
     ◼ 
      
     ►  
     other products and into separate apps. And eventually they'll just put iTunes in a legacy 
     
     
  
 
 
	 00:36:16
     ◼ 
      
     ►  
     like the utilities folder on the Mac. Because nobody's really, you know, most people are 
     
     
  
 
 
	 00:36:22
     ◼ 
      
     ►  
     streaming music or they are using Netflix and, you know, streaming stuff from iTunes 
     
     
  
 
 
	 00:36:28
     ◼ 
      
     ►  
     on their Apple TVs. Nobody's really syncing their iPhones and iPads and iPods anymore 
     
     
  
 
 
	 00:36:35
     ◼ 
      
     ►  
     with iTunes. And so there's still those folks that sync their music libraries. But maybe 
     
     
  
 
 
	 00:36:40
     ◼ 
      
     ►  
     that would be better served by a separate music app instead of having every single feature 
     
     
  
 
 
	 00:36:47
     ◼ 
      
     ►  
     into iTunes. So maybe eventually iTunes will go into a folder and if you really want to 
     
     
  
 
 
	 00:36:51
     ◼ 
      
     ►  
     use it you will be able to open it and to sync your devices manually but I wouldn't 
     
     
  
 
 
	 00:36:55
     ◼ 
      
     ►  
     be surprised if Apple's intention is not to have a big announcement about killing off 
     
     
  
 
 
	 00:37:00
     ◼ 
      
     ►  
     iTunes. Instead you see a feature going into podcasts, another feature going into the TV 
     
     
  
 
 
	 00:37:07
     ◼ 
      
     ►  
     app and eventually, you know, maybe a couple of years from now, well, iTunes will be not 
     
     
  
 
 
	 00:37:12
     ◼ 
      
     ►  
     forgotten but just put there aside and, you know, it's going to be sad for those who, 
     
     
  
 
 
	 00:37:20
     ◼ 
      
     ►  
     I mean, iTunes did a lot of good things back in the day, you know, it sort of democratized 
     
     
  
 
 
	 00:37:24
     ◼ 
      
     ►  
     the Apple ecosystem in the sense of you have an Apple device, well now you have a single 
     
     
  
 
 
	 00:37:28
     ◼ 
      
     ►  
     app to put anything you want in there. So that was awesome but I think it's, you know, 
     
     
  
 
 
	 00:37:33
     ◼ 
      
     ►  
     it's passed its time and it's probably time to move on. 
     
     
  
 
 
	 00:37:36
     ◼ 
      
     ►  
     I just find it all interesting, they're making moves on content but not using the channels 
     
     
  
 
 
	 00:37:40
     ◼ 
      
     ►  
     they may have done a year ago or two years ago. 
     
     
  
 
 
	 00:37:43
     ◼ 
      
     ►  
     Alright, so we have more to talk about, but first I want to tell you about our second 
     
     
  
 
 
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     You can get the latest iPhone as soon as it launches, 
     
     
  
 
 
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     So if you're like Federico and need Apple Care+, 
     
     
  
 
 
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     To get started, head over to connected.ting.com 
     
     
  
 
 
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     and use Ting's handy device checker 
     
     
  
 
 
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     to confirm that your phone can make the move. 
     
     
  
 
 
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     ◼ 
      
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     Head over to connected.ting.com and see how much more you can save. 
     
     
  
 
 
	 00:39:15
     ◼ 
      
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     We thank Ting for their support of this show and Relay FM. 
     
     
  
 
 
	 00:39:19
     ◼ 
      
     ►  
     A story made the rounds this week about a hardware Kickstarter project, which is usually 
     
     
  
 
 
	 00:39:24
     ◼ 
      
     ►  
     something I don't know if we would cover on the show because hardware and Kickstarter 
     
     
  
 
 
	 00:39:29
     ◼ 
      
     ►  
     have a mixed history. 
     
     
  
 
 
	 00:39:32
     ◼ 
      
     ►  
     - They are probably, usually they are probably worse 
     
     
  
 
 
	 00:39:36
     ◼ 
      
     ►  
     than video game Kickstarters. 
     
     
  
 
 
 
	 00:39:39
     ◼ 
      
     ►  
     There have been so many examples of accessories 
     
     
  
 
 
	 00:39:43
     ◼ 
      
     ►  
     never shipping or being super delayed 
     
     
  
 
 
	 00:39:45
     ◼ 
      
     ►  
     to the point where they come out and they are irrelevant 
     
     
  
 
 
	 00:39:48
     ◼ 
      
     ►  
     because the technology has moved on. 
     
     
  
 
 
	 00:39:50
     ◼ 
      
     ►  
     But this one comes from a company that a lot of people trust 
     
     
  
 
 
	 00:39:54
     ◼ 
      
     ►  
     they're called Astro HQ, they make AstroPad, 
     
     
  
 
 
	 00:39:57
     ◼ 
      
     ►  
     is an iPad application to turn the iPad screen into an external display for your Mac, which 
     
     
  
 
 
	 00:40:04
     ◼ 
      
     ►  
     a lot of people use. Astropad comes in two versions. One is, you know, we were talking 
     
     
  
 
 
	 00:40:10
     ◼ 
      
     ►  
     about this actually just a few minutes ago, the basic version as a paid-up-front traditional 
     
     
  
 
 
	 00:40:16
     ◼ 
      
     ►  
     model. The other one, I think it's called Astropad Studio, it uses a subscription model 
     
     
  
 
 
	 00:40:21
     ◼ 
      
     ►  
     for users that want more from the app. So that's an interesting way to go about it, 
     
     
  
 
 
	 00:40:25
     ◼ 
      
     ►  
     actually release two separate apps and two sort of aimed at two separate audiences. 
     
     
  
 
 
	 00:40:31
     ◼ 
      
     ►  
     But anyway, now the makers of AstroPad are making the Luna accessory, which is a little, 
     
     
  
 
 
	 00:40:35
     ◼ 
      
     ►  
     should I say, a little dongle that you put into your MacBook and that basically via some 
     
     
  
 
 
	 00:40:42
     ◼ 
      
     ►  
     magic, I don't know even how this works, but this little USB thingy, it uses the GPU 
     
     
  
 
 
	 00:40:48
     ◼ 
      
     ►  
     the metal APIs on macOS to accelerate the graphics on the iPad screen. 
     
     
  
 
 
	 00:40:58
     ◼ 
      
     ►  
     That means that the iPad, if you have a Luna plugged into your MacBook, the iPad now becomes 
     
     
  
 
 
	 00:41:03
     ◼ 
      
     ►  
     an external display for anything, not just graphics applications, but for anything that 
     
     
  
 
 
	 00:41:09
     ◼ 
      
     ►  
     you want to use your Mac for. 
     
     
  
 
 
	 00:41:12
     ◼ 
      
     ►  
     And it's got insane performance to the point of it feels like an actual external display 
     
     
  
 
 
	 00:41:17
     ◼ 
      
     ►  
     you know, like something that is being streamed over Wi-Fi. 
     
     
  
 
 
	 00:41:20
     ◼ 
      
     ►  
     I don't know how these folks do it, 
     
     
  
 
 
	 00:41:22
     ◼ 
      
     ►  
     but the general idea is that because of the GPU acceleration 
     
     
  
 
 
	 00:41:27
     ◼ 
      
     ►  
     and because of the Metal API, by going deeper 
     
     
  
 
 
	 00:41:30
     ◼ 
      
     ►  
     into the system stack of graphics technologies 
     
     
  
 
 
	 00:41:34
     ◼ 
      
     ►  
     on MacOS, they can have better performance 
     
     
  
 
 
	 00:41:36
     ◼ 
      
     ►  
     than similar apps that just rely on Wi-Fi. 
     
     
  
 
 
	 00:41:39
     ◼ 
      
     ►  
     And that because of that, they have a lot of latency, 
     
     
  
 
 
	 00:41:41
     ◼ 
      
     ►  
     they have a lot of lag. 
     
     
  
 
 
	 00:41:42
     ◼ 
      
     ►  
     And anybody who's tried this says it's the best iPad as an external display solution 
     
     
  
 
 
	 00:41:48
     ◼ 
      
     ►  
     I've ever tried. 
     
     
  
 
 
	 00:41:50
     ◼ 
      
     ►  
     So it seems pretty awesome. 
     
     
  
 
 
	 00:41:52
     ◼ 
      
     ►  
     Yeah, it really seems like, from the video and people's reactions, it seems like all 
     
     
  
 
 
	 00:41:59
     ◼ 
      
     ►  
     the lag and stuff you get over a Wi-Fi setting is gone. 
     
     
  
 
 
	 00:42:04
     ◼ 
      
     ►  
     You don't have to use a lightning cable or anything, just this little dongle. 
     
     
  
 
 
	 00:42:08
     ◼ 
      
     ►  
     In the video they even show someone on a couch sketching, I think, an Illustrator with the 
     
     
  
 
 
	 00:42:11
     ◼ 
      
     ►  
     Apple Pencil, like you don't even see the Mac, like it's just somewhere else, right? 
     
     
  
 
 
	 00:42:15
     ◼ 
      
     ►  
     And the iPad can take advantage of it. 
     
     
  
 
 
	 00:42:19
     ◼ 
      
     ►  
     It really seems like something Apple would never do, but so many people would like them 
     
     
  
 
 
	 00:42:23
     ◼ 
      
     ►  
     to do, because there are some, like, especially illustration apps that are only on Mac OS, 
     
     
  
 
 
	 00:42:32
     ◼ 
      
     ►  
     but I think Apple's response would be like, "Well, you should build them for the iPad." 
     
     
  
 
 
	 00:42:37
     ◼ 
      
     ►  
     That hasn't really happened with some of these, and it probably won't ever with something 
     
     
  
 
 
	 00:42:40
     ◼ 
      
     ►  
     like Adobe Illustrator, but if you do need a Mac app, 
     
     
  
 
 
	 00:42:44
     ◼ 
      
     ►  
     but want to use the pencil and the iPad Pro, 
     
     
  
 
 
	 00:42:48
     ◼ 
      
     ►  
     this does answer that question. 
     
     
  
 
 
	 00:42:50
     ◼ 
      
     ►  
     Like the Kickstarter is like super funded already. 
     
     
  
 
 
	 00:42:53
     ◼ 
      
     ►  
     They're at, is this recording like almost $345,000. 
     
     
  
 
 
	 00:42:57
     ◼ 
      
     ►  
     Clearly there's demand for this 4,200 backers, 
     
     
  
 
 
	 00:43:00
     ◼ 
      
     ►  
     which is way bigger demand than I thought there would be, 
     
     
  
 
 
	 00:43:03
     ◼ 
      
     ►  
     but it does seem like something I'm not sure it's for me, 
     
     
  
 
 
	 00:43:08
     ◼ 
      
     ►  
     'cause I really don't have an app on my Mac 
     
     
  
 
 
	 00:43:10
     ◼ 
      
     ►  
     that I want to use this way, but if you do, this seems like the best way to go about it. 
     
     
  
 
 
	 00:43:15
     ◼ 
      
     ►  
     Yeah, I wouldn't be surprised if Apple is looking at this idea from a slightly different 
     
     
  
 
 
	 00:43:22
     ◼ 
      
     ►  
     angle. And that is most of these companies, their pitch is use your iPad as an external 
     
     
  
 
 
	 00:43:29
     ◼ 
      
     ►  
     display. And that makes a lot of sense if you're that type of user that mostly works 
     
     
  
 
 
	 00:43:34
     ◼ 
      
     ►  
     on the Mac, but also as an iPad. And so when you're working on your Mac, you want to find 
     
     
  
 
 
	 00:43:39
     ◼ 
      
     ►  
     some utility for the iPad. Instead I would not be surprised if Apple is sort of seeing 
     
     
  
 
 
	 00:43:46
     ◼ 
      
     ►  
     this as if they were ever to do a similar feature. Something along the lines of "use 
     
     
  
 
 
	 00:43:53
     ◼ 
      
     ►  
     your iPad to control your Mac". Something like "transform the iPad Pro into a Wacom 
     
     
  
 
 
	 00:44:00
     ◼ 
      
     ►  
     tablet". You know, with the Apple Pencil and with the, you know, with apps on your iPad, 
     
     
  
 
 
	 00:44:04
     ◼ 
      
     ►  
     can now integrate them with similar apps or with companion apps on macOS. And so whereas 
     
     
  
 
 
	 00:44:11
     ◼ 
      
     ►  
     these companies, they try to... I don't want to say they demote the iPad as a dumb display, 
     
     
  
 
 
	 00:44:19
     ◼ 
      
     ►  
     but they let you use the iPad when you wouldn't probably use the iPad because you're at your 
     
     
  
 
 
	 00:44:24
     ◼ 
      
     ►  
     desk. Instead, I think if Apple were to do something like this, they would do, you know, 
     
     
  
 
 
	 00:44:30
     ◼ 
      
     ►  
     your iPad Pro and now you can use your iPad to control your Mac. See, does it make any 
     
     
  
 
 
	 00:44:37
     ◼ 
      
     ►  
     sense what I'm saying? 
     
     
  
 
 
	 00:44:39
     ◼ 
      
     ►  
     Yeah, yeah. I think it does. And I think that opens it up to more users than just people 
     
     
  
 
 
	 00:44:46
     ◼ 
      
     ►  
     who want to use Illustrator. It makes it more flexible. 
     
     
  
 
 
	 00:44:49
     ◼ 
      
     ►  
     Yeah, and again, this is all speculation. I don't actually know if Apple is planning 
     
     
  
 
 
	 00:44:55
     ◼ 
      
     ►  
     something like this. But it would make more sense to me because I cannot see Apple coming 
     
     
  
 
 
	 00:45:00
     ◼ 
      
     ►  
     out on stage and saying, "Well, if you hate your iPad, now you can use it as a dumb monitor 
     
     
  
 
 
	 00:45:05
     ◼ 
      
     ►  
     for your computer." 
     
     
  
 
 
	 00:45:06
     ◼ 
      
     ►  
     I mean, that kind of takes the wind out of the sails of iOS, right? 
     
     
  
 
 
	 00:45:11
     ◼ 
      
     ►  
     Pretty much. 
     
     
  
 
 
	 00:45:12
     ◼ 
      
     ►  
     Forget all this stuff. 
     
     
  
 
 
	 00:45:13
     ◼ 
      
     ►  
     Just everyone's Mac OS over the network. 
     
     
  
 
 
	 00:45:16
     ◼ 
      
     ►  
     Yeah, just buy a dongle, because we love to sell you dongles anyway. 
     
     
  
 
 
	 00:45:21
     ◼ 
      
     ►  
     They do love dongles. 
     
     
  
 
 
	 00:45:22
     ◼ 
      
     ►  
     So buy a dongle and use your iPad as a display. 
     
     
  
 
 
	 00:45:24
     ◼ 
      
     ►  
     That's it, we're done. 
     
     
  
 
 
	 00:45:25
     ◼ 
      
     ►  
     Pack it up and go home, iPad. 
     
     
  
 
 
	 00:45:28
     ◼ 
      
     ►  
     We fired all the iOS engineers. That would be... they're not doing that. 
     
     
  
 
 
	 00:45:32
     ◼ 
      
     ►  
     But still, still, if you want to use your iPad as an external display, this is probably 
     
     
  
 
 
	 00:45:37
     ◼ 
      
     ►  
     the way to go. And I mean, we all knew that Wi-Fi was a lossy solution to this problem. 
     
     
  
 
 
	 00:45:44
     ◼ 
      
     ►  
     So you know, whatever these guys did in terms of code, you know, the fact that they can 
     
     
  
 
 
	 00:45:50
     ◼ 
      
     ►  
     hook up with the, you know, with the metal APIs on macOS and the GPU, that seems crazy 
     
     
  
 
 
	 00:45:56
     ◼ 
      
     ►  
     to me. So it sounds also crazy awesome. And if I were, you know, that type of user, I 
     
     
  
 
 
	 00:46:03
     ◼ 
      
     ►  
     would be all over this. I would probably buy the 10 pack option, you know, just, just buy 
     
     
  
 
 
	 00:46:08
     ◼ 
      
     ►  
     a dongle for every occasion, you know? So yeah. So there's that. So best luck to those 
     
     
  
 
 
	 00:46:12
     ◼ 
      
     ►  
     guys that seems to be, uh, rocking and rolling. Yeah. So, so Frederick, it is the end of August 
     
     
  
 
 
	 00:46:19
     ◼ 
      
     ►  
     and the iPhone event, depending on what you read, could be just a couple of weeks away. 
     
     
  
 
 
	 00:46:25
     ◼ 
      
     ►  
     So today the Wall Street Journal is reporting that the iPhone event will take place on September 
     
     
  
 
 
	 00:46:32
     ◼ 
      
     ►  
     12th, which is a Tuesday, and it will take place in the Steve Jobs Theater, which of 
     
     
  
 
 
	 00:46:37
     ◼ 
      
     ►  
     course is built at Apple Park. 
     
     
  
 
 
	 00:46:40
     ◼ 
      
     ►  
     It has got an above-ground lobby, I guess, an entryway, and then the theater is underground. 
     
     
  
 
 
	 00:46:47
     ◼ 
      
     ►  
     We talked about it when they announced the name. 
     
     
  
 
 
	 00:46:48
     ◼ 
      
     ►  
     It's a perfect name. 
     
     
  
 
 
	 00:46:49
     ◼ 
      
     ►  
     So yeah, I was curious if you think, I mean this seems like the ideal thing to start holding 
     
     
  
 
 
	 00:46:57
     ◼ 
      
     ►  
     events at the C-Jobs Theater with, right? Having your iPhone, your biggest product, 
     
     
  
 
 
	 00:47:01
     ◼ 
      
     ►  
     introduced there seems like a great way to introduce it. What do you think? 
     
     
  
 
 
	 00:47:04
     ◼ 
      
     ►  
     Yeah, and I mean especially after 10 years of the, from the first iPhone, that would 
     
     
  
 
 
	 00:47:09
     ◼ 
      
     ►  
     be perfect. I think that would be the right way to look back tastefully, but also look 
     
     
  
 
 
	 00:47:16
     ◼ 
      
     ►  
     forward to what is coming to the iPhone's future. So I think that would be a perfect 
     
     
  
 
 
	 00:47:20
     ◼ 
      
     ►  
     combination honestly. September 12 as the date, personally I would be extremely relieved 
     
     
  
 
 
	 00:47:29
     ◼ 
      
     ►  
     if an event is in mid-September because that would mean that iOS 11 is not launching for 
     
     
  
 
 
	 00:47:35
     ◼ 
      
     ►  
     at least a week after the event, which would put the iOS 11 release date at least September 
     
     
  
 
 
	 00:47:43
     ◼ 
      
     ►  
     19th or September 20th. So that would be awesome for me because it means another 20 days of 
     
     
  
 
 
	 00:47:47
     ◼ 
      
     ►  
     editing my review and preparing all the little surprises and extras that we're working on. 
     
     
  
 
 
	 00:47:54
     ◼ 
      
     ►  
     And also I wonder if maybe pushing the release of the new iPhones by a week, you know, compared 
     
     
  
 
 
	 00:48:01
     ◼ 
      
     ►  
     to the previous two years, instead of returning to the pattern of the 2014 releases, I wonder 
     
     
  
 
 
	 00:48:09
     ◼ 
      
     ►  
     if it's a product of Apple is making a new phone and they needed slightly more time. 
     
     
  
 
 
	 00:48:14
     ◼ 
      
     ►  
     So they had to push the announcement and not in the first week of September but in the 
     
     
  
 
 
	 00:48:19
     ◼ 
      
     ►  
     second week with the iPhone launching in the third week of September. So that could be 
     
     
  
 
 
	 00:48:22
     ◼ 
      
     ►  
     a possible reason. But if the rumors are correct, we are in for quite the show because Apple 
     
     
  
 
 
	 00:48:30
     ◼ 
      
     ►  
     in theory is announcing three new iPhones but also 4K content on iTunes with a 4K Apple 
     
     
  
 
 
	 00:48:37
     ◼ 
      
     ►  
     TV launching in theory alongside 4K movies and TV shows on iTunes. And what else? Probably 
     
     
  
 
 
	 00:48:44
     ◼ 
      
     ►  
     another announcement/demo of the HomePod. Am I missing something else? 
     
     
  
 
 
	 00:48:51
     ◼ 
      
     ►  
     I mean, we'll see software, right? We'll see if we can have iOS 11 and High Sierra. 
     
     
  
 
 
	 00:48:56
     ◼ 
      
     ►  
     And of course the new Apple Watch, which according to the rumors has an LTE version this time. 
     
     
  
 
 
	 00:49:01
     ◼ 
      
     ►  
     So that would be quite a lot of stuff, you know? No iPads because they did the iPads 
     
     
  
 
 
	 00:49:06
     ◼ 
      
     ►  
     in June but still quite the show. There's a lot of stuff man. I think back about two 
     
     
  
 
 
	 00:49:11
     ◼ 
      
     ►  
     years ago they had the Apple TV 6s and 6s plus, the big iPad Pro, it was a big two hour 
     
     
  
 
 
	 00:49:20
     ◼ 
      
     ►  
     event and this would be on up there with that. I think it would be great to have it at the 
     
     
  
 
 
	 00:49:27
     ◼ 
      
     ►  
     theatre. We've talked about this before where they lump other products with the iPhone to 
     
     
  
 
 
	 00:49:35
     ◼ 
      
     ►  
     to share that stage with the iPhone, right? 
     
     
  
 
 
	 00:49:37
     ◼ 
      
     ►  
     'Cause that is their biggest, I mean, WBC is big, 
     
     
  
 
 
	 00:49:40
     ◼ 
      
     ►  
     but the world cares about the iPhone keynote, right? 
     
     
  
 
 
	 00:49:44
     ◼ 
      
     ►  
     People don't really pay attention to WBC as much. 
     
     
  
 
 
	 00:49:48
     ◼ 
      
     ►  
     But, so if you have all that attention, 
     
     
  
 
 
	 00:49:51
     ◼ 
      
     ►  
     why not do this other stuff 
     
     
  
 
 
	 00:49:54
     ◼ 
      
     ►  
     and have these other products ready to go? 
     
     
  
 
 
	 00:49:57
     ◼ 
      
     ►  
     And so many of them work together 
     
     
  
 
 
	 00:49:59
     ◼ 
      
     ►  
     where the Apple Watch and the phone go together. 
     
     
  
 
 
	 00:50:01
     ◼ 
      
     ►  
     And maybe there's something unique there 
     
     
  
 
 
	 00:50:03
     ◼ 
      
     ►  
     if you pair it with a new phone 
     
     
  
 
 
	 00:50:05
     ◼ 
      
     ►  
     or the Apple TV is sort of always floating, 
     
     
  
 
 
	 00:50:08
     ◼ 
      
     ►  
     so they have to stick it with something 
     
     
  
 
 
	 00:50:10
     ◼ 
      
     ►  
     to make it make sense? 
     
     
  
 
 
	 00:50:12
     ◼ 
      
     ►  
     - Well, this is something that I wonder about in my review, 
     
     
  
 
 
	 00:50:17
     ◼ 
      
     ►  
     and I don't remember if I also discuss this on the show, 
     
     
  
 
 
	 00:50:22
     ◼ 
      
     ►  
     but there's a section in my IOS 11 review 
     
     
  
 
 
	 00:50:25
     ◼ 
      
     ►  
     where I'm talking about the new image and video formats 
     
     
  
 
 
	 00:50:29
     ◼ 
      
     ►  
     coming with IOS 11, if and HEVC. 
     
     
  
 
 
	 00:50:34
     ◼ 
      
     ►  
     And I wonder if maybe, because Apple is supposedly 
     
     
  
 
 
	 00:50:39
     ◼ 
      
     ►  
     going to roll out 4K content, and of course, 
     
     
  
 
 
	 00:50:41
     ◼ 
      
     ►  
     traditional 4K content is huge in terms of file sizes. 
     
     
  
 
 
	 00:50:46
     ◼ 
      
     ►  
     So I wonder if maybe Apple was waiting for HEVC, 
     
     
  
 
 
	 00:50:49
     ◼ 
      
     ►  
     the high efficiency video codec, to roll out with iOS 11, 
     
     
  
 
 
	 00:50:54
     ◼ 
      
     ►  
     with tvOS, and with macOS High Sierra. 
     
     
  
 
 
	 00:50:57
     ◼ 
      
     ►  
     I wonder if for a 4K Apple TV to come out 
     
     
  
 
 
	 00:51:01
     ◼ 
      
     ►  
     and for 4K content to be available on iTunes. 
     
     
  
 
 
	 00:51:05
     ◼ 
      
     ►  
     If Apple wanted to have that piece of the ecosystem 
     
     
  
 
 
	 00:51:09
     ◼ 
      
     ►  
     in place first, to have HEVC available as a format on iOS 
     
     
  
 
 
	 00:51:14
     ◼ 
      
     ►  
     and all the other platforms, and to request all the movie and TV 
     
     
  
 
 
	 00:51:22
     ◼ 
      
     ►  
     show companies to release their 4K stuff in that format, 
     
     
  
 
 
	 00:51:27
     ◼ 
      
     ►  
     with that codec, which results in better compressions, 
     
     
  
 
 
	 00:51:31
     ◼ 
      
     ►  
     smaller file sizes, built-in support for HDR, 
     
     
  
 
 
	 00:51:35
     ◼ 
      
     ►  
     and all these other modern features of movie formats 
     
     
  
 
 
	 00:51:39
     ◼ 
      
     ►  
     on our devices. 
     
     
  
 
 
	 00:51:41
     ◼ 
      
     ►  
     So I do wonder if, 
     
     
  
 
 
	 00:51:45
     ◼ 
      
     ►  
     everybody's been saying Apple must do 4K, 
     
     
  
 
 
	 00:51:47
     ◼ 
      
     ►  
     and Apple must do 4K, 
     
     
  
 
 
	 00:51:49
     ◼ 
      
     ►  
     and Apple knows that they have to do 4K 
     
     
  
 
 
	 00:51:50
     ◼ 
      
     ►  
     if they don't wanna be left behind, 
     
     
  
 
 
	 00:51:53
     ◼ 
      
     ►  
     but before they can do that, 
     
     
  
 
 
	 00:51:55
     ◼ 
      
     ►  
     they wanted to have the underlying technology 
     
     
  
 
 
	 00:51:58
     ◼ 
      
     ►  
     done first with a better format. 
     
     
  
 
 
	 00:52:00
     ◼ 
      
     ►  
     - Yeah, it's interesting. 
     
     
  
 
 
	 00:52:02
     ◼ 
      
     ►  
     Anything they could do to bring those file sizes down 
     
     
  
 
 
	 00:52:06
     ◼ 
      
     ►  
     is good for them, but it's good for customers too, right? 
     
     
  
 
 
	 00:52:09
     ◼ 
      
     ►  
     If you hit play on the Apple TV 
     
     
  
 
 
	 00:52:11
     ◼ 
      
     ►  
     and you're downloading 4K HDR content. 
     
     
  
 
 
	 00:52:14
     ◼ 
      
     ►  
     You know, right now, 
     
     
  
 
 
	 00:52:15
     ◼ 
      
     ►  
     if you have a pretty decent internet connection, 
     
     
  
 
 
	 00:52:16
     ◼ 
      
     ►  
     you hit play on a rental and it just starts, right? 
     
     
  
 
 
	 00:52:18
     ◼ 
      
     ►  
     There's enough data coming in that it has plenty of time 
     
     
  
 
 
	 00:52:22
     ◼ 
      
     ►  
     to stream it all down locally 
     
     
  
 
 
	 00:52:23
     ◼ 
      
     ►  
     before even getting close to needing it. 
     
     
  
 
 
	 00:52:27
     ◼ 
      
     ►  
     And 4K is a lot more data, but with this new compression, 
     
     
  
 
 
	 00:52:30
     ◼ 
      
     ►  
     they may be able to help balance that out. 
     
     
  
 
 
	 00:52:33
     ◼ 
      
     ►  
     I think, the more I think about it, 
     
     
  
 
 
	 00:52:35
     ◼ 
      
     ►  
     the more I think you're right 
     
     
  
 
 
	 00:52:36
     ◼ 
      
     ►  
     that the 4K Apple TV is dependent on this. 
     
     
  
 
 
	 00:52:39
     ◼ 
      
     ►  
     It's also dependent on them having 4K content ready 
     
     
  
 
 
	 00:52:43
     ◼ 
      
     ►  
     in iTunes, like we spoke about a couple weeks ago, 
     
     
  
 
 
	 00:52:45
     ◼ 
      
     ►  
     having some way to upgrade your 1080 content to 4K. 
     
     
  
 
 
	 00:52:48
     ◼ 
      
     ►  
     There's a lot of moving parts there 
     
     
  
 
 
	 00:52:50
     ◼ 
      
     ►  
     and the iTunes movies and TV show, you know, 
     
     
  
 
 
	 00:52:54
     ◼ 
      
     ►  
     that is probably the most important part 
     
     
  
 
 
	 00:52:57
     ◼ 
      
     ►  
     of the iTunes ecosystem. 
     
     
  
 
 
	 00:52:58
     ◼ 
      
     ►  
     I think it's probably more important than the music store at this point. 
     
     
  
 
 
	 00:53:01
     ◼ 
      
     ►  
     And obviously it's front and center on the Apple TV. So you have to have that, 
     
     
  
 
 
	 00:53:06
     ◼ 
      
     ►  
     right? You can't launch a 4k Apple TV and not have 4k, 
     
     
  
 
 
	 00:53:10
     ◼ 
      
     ►  
     at least some 4k stuff in the iTunes store. That would just be, that'd be silly. 
     
     
  
 
 
	 00:53:14
     ◼ 
      
     ►  
     So there's a lot of moving parts there, but I think the more I think about it, 
     
     
  
 
 
	 00:53:17
     ◼ 
      
     ►  
     the more I think you're right that this is sort of all one lump sum. 
     
     
  
 
 
	 00:53:21
     ◼ 
      
     ►  
     And again, it's a big stage, so why not do it here if it's already. Yeah, 
     
     
  
 
 
 
 
	 00:53:27
     ◼ 
      
     ►  
     So we'll see. 
     
     
  
 
 
	 00:53:28
     ◼ 
      
     ►  
     Oh, how many days left? 
     
     
  
 
 
	 00:53:31
     ◼ 
      
     ►  
     Uh, two weeks at this point. 
     
     
  
 
 
 
 
	 00:53:34
     ◼ 
      
     ►  
     And, and surely if, if this 4k Apple TV is real, we're going to see demos. 
     
     
  
 
 
	 00:53:39
     ◼ 
      
     ►  
     We're going to see Netflix or Hulu or somebody, uh, Amazon prime video, uh, 
     
     
  
 
 
	 00:53:44
     ◼ 
      
     ►  
     on stage and saying, Hey, we're ready for this on day one, because that's important. 
     
     
  
 
 
	 00:53:49
     ◼ 
      
     ►  
     I write that if you, if you have this TV, that's 4k and you have this box, it's 4k. 
     
     
  
 
 
	 00:53:54
     ◼ 
      
     ►  
     You want to have all your other stuff. 
     
     
  
 
 
	 00:53:56
     ◼ 
      
     ►  
     And so this is this is going to be one where I think we see some demos 
     
     
  
 
 
	 00:53:59
     ◼ 
      
     ►  
     I'm sure there'll be there's always a cringe-worthy video game demo 
     
     
  
 
 
	 00:54:03
     ◼ 
      
     ►  
     I will get that too 
     
     
  
 
 
	 00:54:04
     ◼ 
      
     ►  
     But I mean we'll know within the next couple days if it's the fifth or not because they've got to send invites out if it's quiet 
     
     
  
 
 
	 00:54:09
     ◼ 
      
     ►  
     Over the next couple days, then I think the 12th is is much more likely. Yeah, I 
     
     
  
 
 
	 00:54:14
     ◼ 
      
     ►  
     was waiting for the invitations to go out today and instead we got the 
     
     
  
 
 
	 00:54:20
     ◼ 
      
     ►  
     developer beta 8 of iOS 11 
     
     
  
 
 
	 00:54:22
     ◼ 
      
     ►  
     So I was really surprised by that. We don't always get to beta 8 or you know, even better 7 
     
     
  
 
 
	 00:54:28
     ◼ 
      
     ►  
     Yeah, so if Apple can still no GM, right? 
     
     
  
 
 
	 00:54:31
     ◼ 
      
     ►  
     No, no GM. The GM is gonna be officially announced as usual at the event and you know developers on that day can you know 
     
     
  
 
 
	 00:54:40
     ◼ 
      
     ►  
     Maybe the following day can submit 
     
     
  
 
 
	 00:54:42
     ◼ 
      
     ►  
     is11 apps to the App Store, so 
     
     
  
 
 
	 00:54:46
     ◼ 
      
     ►  
     Definitely looking forward to that because the final week for me means taking screenshots and videos because now I was seven in theory is final 
     
     
  
 
 
	 00:54:53
     ◼ 
      
     ►  
     Yeah, I'm super excited about all this. You know, we've been talking about this phone. It feels like about ten years 
     
     
  
 
 
	 00:55:00
     ◼ 
      
     ►  
     yeah, like I feel like we've talked about this phone forever and 
     
     
  
 
 
	 00:55:03
     ◼ 
      
     ►  
     I'm just super excited about it. The more we learn about the more excited I am about it and 
     
     
  
 
 
	 00:55:09
     ◼ 
      
     ►  
     Not everything that introduced will be for me. I don't have a 4k television 
     
     
  
 
 
	 00:55:13
     ◼ 
      
     ►  
     I'm not looking to buy a new television so the Apple TV won't be for me yet, I don't 
     
     
  
 
 
 
	 00:55:18
     ◼ 
      
     ►  
     But there's other stuff, you know, an LTE Apple Watch, I'm very curious about how they 
     
     
  
 
 
	 00:55:22
     ◼ 
      
     ►  
     pull that off and what that's like in experience. 
     
     
  
 
 
	 00:55:24
     ◼ 
      
     ►  
     I'm very curious about the new phone and I think it's going to be a fun fall and, you 
     
     
  
 
 
	 00:55:30
     ◼ 
      
     ►  
     know, along with Myke and his, you know, year of enthusiasm or whatever he's called on this 
     
     
  
 
 
	 00:55:35
     ◼ 
      
     ►  
     show, like, I think the three of us are just, we're excited about seeing this stuff and 
     
     
  
 
 
	 00:55:39
     ◼ 
      
     ►  
     get our hands on it next month. 
     
     
  
 
 
	 00:55:40
     ◼ 
      
     ►  
     I think it's called the year of optimism. 
     
     
  
 
 
	 00:55:43
     ◼ 
      
     ►  
     Yeah, something. 
     
     
  
 
 
	 00:55:45
     ◼ 
      
     ►  
     Myke gives names to everything. 
     
     
  
 
 
 
	 00:55:48
     ◼ 
      
     ►  
     Do you know Myke has nicknames for objects in his house? 
     
     
  
 
 
 
 
	 00:55:53
     ◼ 
      
     ►  
     I know that his canary is called Buster. 
     
     
  
 
 
 
	 00:55:56
     ◼ 
      
     ►  
     Is it called? 
     
     
  
 
 
	 00:55:56
     ◼ 
      
     ►  
     Because it busts the bad guys. 
     
     
  
 
 
	 00:55:57
     ◼ 
      
     ►  
     Buster or Alfred or-- 
     
     
  
 
 
	 00:56:00
     ◼ 
      
     ►  
     I think it's Buster. 
     
     
  
 
 
	 00:56:01
     ◼ 
      
     ►  
     I'm almost positive. 
     
     
  
 
 
 
	 00:56:03
     ◼ 
      
     ►  
     He's adorable. 
     
     
  
 
 
	 00:56:05
     ◼ 
      
     ►  
     He really is. 
     
     
  
 
 
 
	 00:56:07
     ◼ 
      
     ►  
     We're gonna get into some teachy-teaches, 
     
     
  
 
 
	 00:56:10
     ◼ 
      
     ►  
     but first I wanna tell you about our final sponsor. 
     
     
  
 
 
	 00:56:12
     ◼ 
      
     ►  
     That is Crimson Mesa. 
     
     
  
 
 
	 00:56:14
     ◼ 
      
     ►  
     Crimson Mesa is excited to announce its first app 
     
     
  
 
 
	 00:56:17
     ◼ 
      
     ►  
     for the iPad, 
     
     
  
 
 
	 00:56:18
     ◼ 
      
     ►  
     Shokim Niimai, Ancient Game of the River. 
     
     
  
 
 
	 00:56:24
     ◼ 
      
     ►  
     It can be found in the iPad App Store 
     
     
  
 
 
	 00:56:25
     ◼ 
      
     ►  
     by searching for Ancient Game of the River. 
     
     
  
 
 
	 00:56:27
     ◼ 
      
     ►  
     Shokim Niimai is a fun strategy game 
     
     
  
 
 
	 00:56:30
     ◼ 
      
     ►  
     for parties or evenings with friends 
     
     
  
 
 
	 00:56:33
     ◼ 
      
     ►  
     with simple to learn rules. 
     
     
  
 
 
	 00:56:35
     ◼ 
      
     ►  
     All you have to do is swipe on your pieces to move them, 
     
     
  
 
 
	 00:56:37
     ◼ 
      
     ►  
     and the goal is to get your pieces around the board 
     
     
  
 
 
	 00:56:40
     ◼ 
      
     ►  
     before your rival does. 
     
     
  
 
 
	 00:56:42
     ◼ 
      
     ►  
     It's based on a game that was popular in ancient times, 
     
     
  
 
 
	 00:56:45
     ◼ 
      
     ►  
     but was forgotten for thousands of years. 
     
     
  
 
 
	 00:56:46
     ◼ 
      
     ►  
     And now it's back, it's on the iPad, and costs just $9.99. 
     
     
  
 
 
	 00:56:51
     ◼ 
      
     ►  
     I know Myke has spent some time with it. 
     
     
  
 
 
	 00:56:52
     ◼ 
      
     ►  
     He said it was really fun and simple, 
     
     
  
 
 
	 00:56:54
     ◼ 
      
     ►  
     and that there's a lot of tension between the players, 
     
     
  
 
 
	 00:56:57
     ◼ 
      
     ►  
     as opposed to making it all about 
     
     
  
 
 
	 00:56:58
     ◼ 
      
     ►  
     what's going on on the screen. 
     
     
  
 
 
	 00:57:00
     ◼ 
      
     ►  
     And that makes it really different 
     
     
  
 
 
	 00:57:01
     ◼ 
      
     ►  
     to a lot of things on the iOS App Store. 
     
     
  
 
 
	 00:57:05
     ◼ 
      
     ►  
     Crimson Mesa creates premium tablet-focused software and is driven by one principle that 
     
     
  
 
 
	 00:57:09
     ◼ 
      
     ►  
     I really respect, design quality experiences that their users will love and enjoy. 
     
     
  
 
 
	 00:57:16
     ◼ 
      
     ►  
     In addition to Shokunmimai, Crimson Mesa is hard at work creating revolutionary iPad tools 
     
     
  
 
 
	 00:57:20
     ◼ 
      
     ►  
     for professionals to help bring that multi-pad lifestyle to more people. 
     
     
  
 
 
	 00:57:24
     ◼ 
      
     ►  
     To discover why this game was so popular eons ago, buy The Ancient Game of the River on 
     
     
  
 
 
	 00:57:29
     ◼ 
      
     ►  
     the iPad App Store for only $9.99. 
     
     
  
 
 
	 00:57:32
     ◼ 
      
     ►  
     You can find out more at GameoftheRiver.com. 
     
     
  
 
 
	 00:57:34
     ◼ 
      
     ►  
     Thank you so much to Cryptza Mesa for supporting this show and relay FM. 
     
     
  
 
 
	 00:57:39
     ◼ 
      
     ►  
     All right, Federico, 
     
     
  
 
 
	 00:57:40
     ◼ 
      
     ►  
     you are here to talk about something that I will admit to you. 
     
     
  
 
 
	 00:57:43
     ◼ 
      
     ►  
     I didn't know was a thing in iOS 11 until you suggested it, 
     
     
  
 
 
	 00:57:46
     ◼ 
      
     ►  
     that you talk about it. And that is SMS filtering in iOS 11. 
     
     
  
 
 
	 00:57:51
     ◼ 
      
     ►  
     So I assume is this like call filtering is an iOS 10 where it detects spam or 
     
     
  
 
 
	 00:57:56
     ◼ 
      
     ►  
     what is this? What is this thing? 
     
     
  
 
 
	 00:57:57
     ◼ 
      
     ►  
     So last year Apple rolled out the spam calling extensions that allowed the 
     
     
  
 
 
	 00:58:04
     ◼ 
      
     ►  
     developers to identify potential robocallers, you know, those companies, awful companies, 
     
     
  
 
 
	 00:58:11
     ◼ 
      
     ►  
     that call you and they want to sell you something or maybe it's like it's not even a person 
     
     
  
 
 
	 00:58:15
     ◼ 
      
     ►  
     on the other end. Anyway, that was a new extension point in iOS 10. With iOS 11 they want to 
     
     
  
 
 
	 00:58:21
     ◼ 
      
     ►  
     tackle another aspect of this problem, of the same problem, which is companies that 
     
     
  
 
 
	 00:58:26
     ◼ 
      
     ►  
     spam you over SMS or MMS even, because they found your phone number somewhere and they 
     
     
  
 
 
	 00:58:33
     ◼ 
      
     ►  
     they get in touch with you, they send you offers, they send you links, they send you 
     
     
  
 
 
	 00:58:36
     ◼ 
      
     ►  
     just annoying messages to catch your attention and you know for spam reasons and engagement 
     
     
  
 
 
	 00:58:43
     ◼ 
      
     ►  
     and whatever. So how do you block SMS? Well you cannot really block SMS if you don't know 
     
     
  
 
 
	 00:58:50
     ◼ 
      
     ►  
     the source beforehand. So iOS 10 and even iOS 9 I think it featured a built-in unknown 
     
     
  
 
 
	 00:59:02
     ◼ 
      
     ►  
     and junk section of the Messages app that, by default, 
     
     
  
 
 
	 00:59:06
     ◼ 
      
     ►  
     put messages from unknown contacts into that view 
     
     
  
 
 
	 00:59:12
     ◼ 
      
     ►  
     so that you wouldn't be distracted by notifications 
     
     
  
 
 
	 00:59:15
     ◼ 
      
     ►  
     so that those messages wouldn't end up 
     
     
  
 
 
	 00:59:17
     ◼ 
      
     ►  
     in the main conversation list. 
     
     
  
 
 
	 00:59:20
     ◼ 
      
     ►  
     But still, there's still some messages 
     
     
  
 
 
	 00:59:25
     ◼ 
      
     ►  
     that go through that filter. 
     
     
  
 
 
	 00:59:29
     ◼ 
      
     ►  
     Because sometimes-- I don't know if it ever happens. 
     
     
  
 
 
	 00:59:32
     ◼ 
      
     ►  
     to you but sometimes I get these messages that don't actually show a phone number. 
     
     
  
 
 
	 00:59:36
     ◼ 
      
     ►  
     They show like a name of a store or I don't know how that works but somehow my iPhone 
     
     
  
 
 
	 00:59:44
     ◼ 
      
     ►  
     doesn't recognize that as an unknown contact. And so it goes through the unknown and junk 
     
     
  
 
 
	 00:59:50
     ◼ 
      
     ►  
     filter and it ends up in my main conversation list. You know, spammers are really enterprising 
     
     
  
 
 
	 00:59:58
     ◼ 
      
     ►  
     They always find a way. 
     
     
  
 
 
	 01:00:01
     ◼ 
      
     ►  
     So with iOS 11, there's this new API. 
     
     
  
 
 
	 01:00:03
     ◼ 
      
     ►  
     It's called the Identity Lookup API. 
     
     
  
 
 
	 01:00:06
     ◼ 
      
     ►  
     And it's the foundation for this new extension type, the SMS 
     
     
  
 
 
	 01:00:11
     ◼ 
      
     ►  
     filtering extension. 
     
     
  
 
 
	 01:00:13
     ◼ 
      
     ►  
     This allows developers to write apps 
     
     
  
 
 
	 01:00:16
     ◼ 
      
     ►  
     that don't block SMS and MMS from these companies. 
     
     
  
 
 
	 01:00:21
     ◼ 
      
     ►  
     Again, you cannot block them beforehand, 
     
     
  
 
 
	 01:00:23
     ◼ 
      
     ►  
     but you can filter them. 
     
     
  
 
 
	 01:00:24
     ◼ 
      
     ►  
     And by filtering them into the unknown and junk 
     
     
  
 
 
	 01:00:27
     ◼ 
      
     ►  
     view of the Messages app, you can allow the users to not be distracted by notifications 
     
     
  
 
 
	 01:00:34
     ◼ 
      
     ►  
     and to go into that section when they want to clean up and remove all of these conversations. 
     
     
  
 
 
	 01:00:39
     ◼ 
      
     ►  
     The filtering extensions, they only work with SMS. They cannot integrate with iMessage, 
     
     
  
 
 
	 01:00:48
     ◼ 
      
     ►  
     and they work locally on your device. They cannot integrate with your carrier, for example, 
     
     
  
 
 
	 01:00:57
     ◼ 
      
     ►  
     or they cannot integrate with the iMessage protocol. 
     
     
  
 
 
	 01:01:01
     ◼ 
      
     ►  
     They are a simple way to listen, basically, for incoming SMS. 
     
     
  
 
 
	 01:01:06
     ◼ 
      
     ►  
     And based on a list of keywords or phone numbers 
     
     
  
 
 
	 01:01:10
     ◼ 
      
     ►  
     that you want to filter, they can hide those messages 
     
     
  
 
 
	 01:01:14
     ◼ 
      
     ►  
     by default and put them into the unknown and junk 
     
     
  
 
 
	 01:01:18
     ◼ 
      
     ►  
     view of messages. 
     
     
  
 
 
	 01:01:20
     ◼ 
      
     ►  
     There are some details of these extensions 
     
     
  
 
 
	 01:01:23
     ◼ 
      
     ►  
     that we should cover. 
     
     
  
 
 
	 01:01:24
     ◼ 
      
     ►  
     First, you can only activate one at a time. 
     
     
  
 
 
	 01:01:27
     ◼ 
      
     ►  
     Unlike content blockers, if you want, in Safari, if you want, 
     
     
  
 
 
	 01:01:30
     ◼ 
      
     ►  
     you can activate multiple content blockers at once. 
     
     
  
 
 
	 01:01:33
     ◼ 
      
     ►  
     I don't recommend you do that. 
     
     
  
 
 
	 01:01:35
     ◼ 
      
     ►  
     But if you want to, it's possible. 
     
     
  
 
 
	 01:01:37
     ◼ 
      
     ►  
     With the SMS filtering extensions, 
     
     
  
 
 
	 01:01:39
     ◼ 
      
     ►  
     you can only activate one at a time. 
     
     
  
 
 
	 01:01:42
     ◼ 
      
     ►  
     When you go into-- when you have some of these apps installed, 
     
     
  
 
 
	 01:01:44
     ◼ 
      
     ►  
     you go into the settings for messages, 
     
     
  
 
 
	 01:01:47
     ◼ 
      
     ►  
     and you see the unknown-- 
     
     
  
 
 
	 01:01:49
     ◼ 
      
     ►  
     I think it's called the filtering section or the unknown 
     
     
  
 
 
	 01:01:51
     ◼ 
      
     ►  
     and junk section. 
     
     
  
 
 
	 01:01:53
     ◼ 
      
     ►  
     Anyway, you go in there and you see that you can select one of these filters. 
     
     
  
 
 
	 01:01:57
     ◼ 
      
     ►  
     You get a message, you get like a permission dialog that says the extension will be able 
     
     
  
 
 
	 01:02:01
     ◼ 
      
     ►  
     to read your incoming messages, of course, because it needs to actually take a look at 
     
     
  
 
 
	 01:02:06
     ◼ 
      
     ►  
     the phone number or the keywords included in the body of the message. 
     
     
  
 
 
	 01:02:11
     ◼ 
      
     ►  
     Once you enable one, it's running in the background, you don't have to do anything else. 
     
     
  
 
 
	 01:02:16
     ◼ 
      
     ►  
     So I've been playing with three or four of these. 
     
     
  
 
 
	 01:02:19
     ◼ 
      
     ►  
     I think they're going to be an extremely popular category of IS-11 apps because they 
     
     
  
 
 
	 01:02:24
     ◼ 
      
     ►  
     remove that tiny frustration of getting SMS from my local grocery store, now for some 
     
     
  
 
 
	 01:02:31
     ◼ 
      
     ►  
     reason sends me spam via SMS because they have my phone number, because I have a loyalty 
     
     
  
 
 
	 01:02:38
     ◼ 
      
     ►  
     card and they have my details. So a few months ago they decided, "Let's just start sending 
     
     
  
 
 
	 01:02:42
     ◼ 
      
     ►  
     Federico some SMS about, you know, vegetables discounted on sale today. I have no idea what 
     
     
  
 
 
	 01:02:50
     ◼ 
      
     ►  
     they think that's a great idea, but they do it anyway. 
     
     
  
 
 
	 01:02:52
     ◼ 
      
     ►  
     The way that, at least, you know, based on the betas that I've had so far, most developers 
     
     
  
 
 
	 01:02:57
     ◼ 
      
     ►  
     are going to offer blacklist and whitelist features. So if you want to make sure that 
     
     
  
 
 
	 01:03:04
     ◼ 
      
     ►  
     some SMS, either from a specific phone number or that contain a specific keyword, they go, 
     
     
  
 
 
	 01:03:11
     ◼ 
      
     ►  
     are filtered out and they go into the unknown and junk section, you can create a blacklist. 
     
     
  
 
 
	 01:03:17
     ◼ 
      
     ►  
     Otherwise if you want to make sure that some SMS, stuff like one-time passwords from your 
     
     
  
 
 
	 01:03:22
     ◼ 
      
     ►  
     bank or two-factor authentication codes, if you want to make sure that those SMS go into 
     
     
  
 
 
	 01:03:30
     ◼ 
      
     ►  
     the main conversation list and that you get notifications from them, you can whitelist 
     
     
  
 
 
	 01:03:35
     ◼ 
      
     ►  
     them. So you can make sure, you know, these are the good ones and these keywords, they 
     
     
  
 
 
	 01:03:39
     ◼ 
      
     ►  
     are bad messages, filter them out. I think they're going to be extremely popular and 
     
     
  
 
 
	 01:03:46
     ◼ 
      
     ►  
     you know, considering that Apple has already done spam call extensions and now they're 
     
     
  
 
 
	 01:03:51
     ◼ 
      
     ►  
     doing SMS filters, I think they're really helping people get rid of these annoyances 
     
     
  
 
 
	 01:03:59
     ◼ 
      
     ►  
     on a daily basis. It will be interesting, I think, to see how developers design these 
     
     
  
 
 
	 01:04:07
     ◼ 
      
     ►  
     extensions in the sense of I've seen for example developers integrate with core 
     
     
  
 
 
	 01:04:15
     ◼ 
      
     ►  
     ml and the natural language api's to automatically detect possible spam 
     
     
  
 
 
	 01:04:21
     ◼ 
      
     ►  
     keywords I've also seen some folks try to do like a crowdsourced database of 
     
     
  
 
 
	 01:04:28
     ◼ 
      
     ►  
     popular spam keywords so aggregating that data across the extensions user 
     
     
  
 
 
	 01:04:36
     ◼ 
      
     ►  
     So it will be interesting to see if most developers settle on "here's the app, create your own 
     
     
  
 
 
	 01:04:44
     ◼ 
      
     ►  
     blacklist manually, type in some keywords, type in some phone numbers" or if they will 
     
     
  
 
 
	 01:04:49
     ◼ 
      
     ►  
     do some type of smart extension that tries to figure out on its own what is potentially 
     
     
  
 
 
	 01:04:55
     ◼ 
      
     ►  
     spam over SMS. 
     
     
  
 
 
	 01:04:57
     ◼ 
      
     ►  
     So again, this is probably not a big deal as spam called extensions last year, if only 
     
     
  
 
 
	 01:05:05
     ◼ 
      
     ►  
     I think spam calls are more intrusive and more annoying than SMS. But they're still 
     
     
  
 
 
	 01:05:12
     ◼ 
      
     ►  
     welcome. So I'm gonna keep one enabled. I still gotta choose the one that I prefer. 
     
     
  
 
 
	 01:05:18
     ◼ 
      
     ►  
     But I think it will be a nice addition to iOS. 
     
     
  
 
 
	 01:05:21
     ◼ 
      
     ►  
     Yeah, and carriers have tried this. Just like carriers had robocall stuff. But I use... 
     
     
  
 
 
	 01:05:27
     ◼ 
      
     ►  
     I was actually trying to find on my phone, I forget the Nomo something, Nomo Robo. 
     
     
  
 
 
	 01:05:37
     ◼ 
      
     ►  
     It's like two bucks a month or something and it does a really good job. 
     
     
  
 
 
	 01:05:39
     ◼ 
      
     ►  
     You can add calls to the blacklist and they look over them and then add them to their 
     
     
  
 
 
	 01:05:45
     ◼ 
      
     ►  
     database so it's crowd sourced a little bit. 
     
     
  
 
 
	 01:05:47
     ◼ 
      
     ►  
     But this sort of stuff is nice to have because spam, at least for me, has gotten way worse 
     
     
  
 
 
	 01:05:54
     ◼ 
      
     ►  
     on my phone number. 
     
     
  
 
 
	 01:05:55
     ◼ 
      
     ►  
     It really got worse when we founded Relay because my phone number was attached to a 
     
     
  
 
 
	 01:05:59
     ◼ 
      
     ►  
     bunch of paperwork that I assume is public record, but it's out of control. 
     
     
  
 
 
	 01:06:03
     ◼ 
      
     ►  
     So I'm glad that they're doing something here. 
     
     
  
 
 
	 01:06:06
     ◼ 
      
     ►  
     And it seems like they're doing it the right way, where it's on-device. 
     
     
  
 
 
	 01:06:08
     ◼ 
      
     ►  
     It's very Apple-like, it seems like, in the way that they're going about it. 
     
     
  
 
 
	 01:06:12
     ◼ 
      
     ►  
     Yeah, the extension itself, it cannot even talk to the network. 
     
     
  
 
 
	 01:06:17
     ◼ 
      
     ►  
     So if you want to have an associated web server that goes along with your app. 
     
     
  
 
 
	 01:06:23
     ◼ 
      
     ►  
     So these extensions, as you mentioned, as any other extension on iOS, they are bundled 
     
     
  
 
 
	 01:06:28
     ◼ 
      
     ►  
     with an app that you download from the App Store. 
     
     
  
 
 
	 01:06:31
     ◼ 
      
     ►  
     But the extension itself, it cannot talk to the network, it doesn't have network access. 
     
     
  
 
 
	 01:06:37
     ◼ 
      
     ►  
     And the way that Apple has designed the Identity Lookup API is iOS acts as a middleman. 
     
     
  
 
 
	 01:06:44
     ◼ 
      
     ►  
     iOS talks to your server, and if your server wants to evaluate some keywords that the extension 
     
     
  
 
 
	 01:06:50
     ◼ 
      
     ►  
     doesn't understand, or if your server has some more information about potential spam 
     
     
  
 
 
	 01:06:55
     ◼ 
      
     ►  
     keywords. Anyway, iOS talks to the network, and then iOS passes that information back 
     
     
  
 
 
	 01:07:02
     ◼ 
      
     ►  
     to the extension. So there's no direct network access between the extension and the server. 
     
     
  
 
 
	 01:07:08
     ◼ 
      
     ►  
     There's iOS in the middle taking care of that translation between the two. So Apple always 
     
     
  
 
 
	 01:07:13
     ◼ 
      
     ►  
     likes to design these APIs with privacy and security in mind. 
     
     
  
 
 
	 01:07:19
     ◼ 
      
     ►  
     And I'm not a technical expert, but looking 
     
     
  
 
 
	 01:07:22
     ◼ 
      
     ►  
     through the documentation, from what I can understand, 
     
     
  
 
 
	 01:07:25
     ◼ 
      
     ►  
     it seems that they are following through. 
     
     
  
 
 
	 01:07:28
     ◼ 
      
     ►  
     The same with content blockers and spam calling last year. 
     
     
  
 
 
	 01:07:32
     ◼ 
      
     ►  
     These APIs are always designed to make sure 
     
     
  
 
 
	 01:07:34
     ◼ 
      
     ►  
     that user information is not given away to developers 
     
     
  
 
 
	 01:07:40
     ◼ 
      
     ►  
     and given away to extensions. 
     
     
  
 
 
	 01:07:41
     ◼ 
      
     ►  
     So the Identity Lookup API follows content blockers. 
     
     
  
 
 
	 01:07:45
     ◼ 
      
     ►  
     For example, they cannot see the URL of the web page 
     
     
  
 
 
	 01:07:48
     ◼ 
      
     ►  
     that you're visiting at the moment. 
     
     
  
 
 
	 01:07:51
     ◼ 
      
     ►  
     And it doesn't surprise me that Apple has designed the API 
     
     
  
 
 
 
 
	 01:07:57
     ◼ 
      
     ►  
     You know, it pops up every once in a while. 
     
     
  
 
 
	 01:08:02
     ◼ 
      
     ►  
     I saw it kind of floating on tour the other day of like, 
     
     
  
 
 
	 01:08:05
     ◼ 
      
     ►  
     the phone numbers, like the app or messages, 
     
     
  
 
 
	 01:08:08
     ◼ 
      
     ►  
     is really the only thing on your phone that really 
     
     
  
 
 
	 01:08:11
     ◼ 
      
     ►  
     can take over the phone, so you get a phone call, 
     
     
  
 
 
	 01:08:13
     ◼ 
      
     ►  
     that UI takes over the whole screen. 
     
     
  
 
 
	 01:08:15
     ◼ 
      
     ►  
     People are like, "Well, it'll just be a notification." 
     
     
  
 
 
	 01:08:17
     ◼ 
      
     ►  
     I don't know how I feel about that, 
     
     
  
 
 
	 01:08:18
     ◼ 
      
     ►  
     but same thing with SMS in particular. 
     
     
  
 
 
	 01:08:21
     ◼ 
      
     ►  
     These things can just come to you. 
     
     
  
 
 
	 01:08:24
     ◼ 
      
     ►  
     And, you know, or something like the weather, 
     
     
  
 
 
	 01:08:27
     ◼ 
      
     ►  
     or with Twitter or Instagram, I'm going to it, 
     
     
  
 
 
	 01:08:29
     ◼ 
      
     ►  
     but with phone number, it feels like stuff 
     
     
  
 
 
	 01:08:32
     ◼ 
      
     ►  
     is just always pouring in. 
     
     
  
 
 
	 01:08:33
     ◼ 
      
     ►  
     And so to have some smart stuff built up around that 
     
     
  
 
 
	 01:08:36
     ◼ 
      
     ►  
     to make it a better experience, 
     
     
  
 
 
	 01:08:38
     ◼ 
      
     ►  
     you know, it's like, yes, let's leverage 
     
     
  
 
 
	 01:08:39
     ◼ 
      
     ►  
     what iOS can do, what the iPhone can do to make this better for people. 
     
     
  
 
 
	 01:08:44
     ◼ 
      
     ►  
     And so I'm excited they were adding it. 
     
     
  
 
 
	 01:08:46
     ◼ 
      
     ►  
     I can't believe I missed it over the summer, but I'm glad you explained it. 
     
     
  
 
 
 
	 01:08:51
     ◼ 
      
     ►  
     I feel, I feel, I feel teached, so to speak. 
     
     
  
 
 
	 01:08:53
     ◼ 
      
     ►  
     You feel teached. 
     
     
  
 
 
 
	 01:08:55
     ◼ 
      
     ►  
     That, that is great to know. 
     
     
  
 
 
	 01:08:56
     ◼ 
      
     ►  
     That is great to know. 
     
     
  
 
 
	 01:08:57
     ◼ 
      
     ►  
     I think that does it for this week. 
     
     
  
 
 
	 01:08:58
     ◼ 
      
     ►  
     I think we're done. 
     
     
  
 
 
 
	 01:09:00
     ◼ 
      
     ►  
     If you, if you want to find show notes this week, point your web browser to relay.fm/connected/157. 
     
     
  
 
 
	 01:09:08
     ◼ 
      
     ►  
     While you're there, we should mention that it is still August, and that is Relay FM's 
     
     
  
 
 
	 01:09:13
     ◼ 
      
     ►  
     birthday month, and we're winding down our membership drive. 
     
     
  
 
 
	 01:09:16
     ◼ 
      
     ►  
     If you're not a member, go check out relay.fm/membership. 
     
     
  
 
 
	 01:09:20
     ◼ 
      
     ►  
     You get lots of goodies. 
     
     
  
 
 
	 01:09:22
     ◼ 
      
     ►  
     You can support this show, you can support all the great shows, so every Relay FM host 
     
     
  
 
 
	 01:09:27
     ◼ 
      
     ►  
     benefits, but lots of goodies. 
     
     
  
 
 
	 01:09:31
     ◼ 
      
     ►  
     We're doing member-only episodes, we have a newsletter, we got a bunch of 5K wallpapers, 
     
     
  
 
 
	 01:09:36
     ◼ 
      
     ►  
     A lot of fun stuff, so relay.fm/membership. 
     
     
  
 
 
	 01:09:39
     ◼ 
      
     ►  
     If you are a member, thank you so much for your support. 
     
     
  
 
 
	 01:09:44
     ◼ 
      
     ►  
     If you wanna find us online, Myke isn't here, 
     
     
  
 
 
	 01:09:48
     ◼ 
      
     ►  
     but if he were here, he would be on Twitter, 
     
     
  
 
 
	 01:09:50
     ◼ 
      
     ►  
     at twitter.com/imike, I-M-Y-K-E. 
     
     
  
 
 
	 01:09:54
     ◼ 
      
     ►  
     You can find Federico at maxstories.net 
     
     
  
 
 
	 01:09:58
     ◼ 
      
     ►  
     and Vitici on Twitter, and you can find me 
     
     
  
 
 
	 01:10:00
     ◼ 
      
     ►  
     at 512pixels.net, and I am I-S-M-H. 
     
     
  
 
 
	 01:10:04
     ◼ 
      
     ►  
     And I think that's it. 
     
     
  
 
 
	 01:10:07
     ◼ 
      
     ►  
     So until next time, Federico, say goodbye. 
     
     
  
 
 
	 01:10:10
     ◼ 
      
     ►  
     - Adios, echos. - Adios.