Connected

00:00:00 ◼   ► (upbeat music)

00:00:02 ◼   ► - Good morning, and thank you all for coming today.

00:00:10 ◼   ► We wanna kick off 2010 by introducing

00:00:17 ◼   ► a truly magical and revolutionary product today.

00:00:21 ◼   ► - From Relay FM, this is Connected, episode number 24.

00:00:26 ◼   ► This week's show, this week's special episode

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00:00:44 ◼   ► My name is Myke Hurley and I have the absolute pleasure today of being joined by my colleagues,

00:00:48 ◼   ► Mr. Steven Hackett.

00:00:49 ◼   ► Hello, Steven.

00:00:50 ◼   ► Hello, guys.

00:00:51 ◼   ► And Mr. Federico Vittucci.

00:00:52 ◼   ► Federico, big day for you today.

00:00:54 ◼   ► Hey, guys.

00:00:55 ◼   ► Yeah, I'm so excited today.

00:00:57 ◼   ► It feels like it's the episode I've been waiting for.

00:00:59 ◼   ► I'm starting to wonder if the iPad, the anniversary of the iPad, should just be your birthday.

00:01:05 ◼   ► Yeah, I was just about to say, this is like doing a special episode about my birthday.

00:01:10 ◼   ► It's like the Queen of the United Kingdom, she has two birthdays.

00:01:14 ◼   ► She has her official birthday and then a birthday that she just celebrates.

00:01:18 ◼   ► So maybe you should have that.

00:01:19 ◼   ► Wow, she's lucky.

00:01:20 ◼   ► Because she can?

00:01:22 ◼   ► Just because she can, yeah.

00:01:23 ◼   ► So January 27th should just be Federico Vittigii Day.

00:01:26 ◼   ► That's what I want. - I like it.

00:01:28 ◼   ► - So today, of course, we are celebrating

00:01:31 ◼   ► five years of the iPad.

00:01:33 ◼   ► A long time listeners of the three of us

00:01:35 ◼   ► may remember that on the iPhone's birthday,

00:01:38 ◼   ► episode 30 of our previous show, "The Prompt,"

00:01:40 ◼   ► we did a kind of play-by-play and a recap

00:01:43 ◼   ► of the iPhone's introduction on its anniversary.

00:01:46 ◼   ► And here we are today, after five years of the iPad,

00:01:50 ◼   ► we're looking back at the iPads introduction.

00:01:53 ◼   ► And we're going to talk about that a bit today.

00:01:55 ◼   ► So when you built this OS, this multi-touch gestural OS

00:01:59 ◼   ► for fingers, you didn't do it in a tablet right away.

00:02:03 ◼   ► You did it in the phone.

00:02:05 ◼   ► What was the-- I mean, did you consider doing a tablet

00:02:08 ◼   ► when you did the iPhone?

00:02:10 ◼   ► Or was it just a natural progression?

00:02:11 ◼   ► The iPhone came out.

00:02:12 ◼   ► It was a big hit.

00:02:13 ◼   ► I'll actually tell you kind of a secret.

00:02:15 ◼   ► OK.

00:02:17 ◼   ► OK.

00:02:17 ◼   ► I actually started on a tablet first.

00:02:24 ◼   ► And I had this idea of being able to get rid of the keyboard,

00:02:32 ◼   ► type on a multi-touch glass display.

00:02:36 ◼   ► And I asked our folks, could we come up with a multi-touch display?

00:02:41 ◼   ► That we could type on, I could rest my hands on and actually type on.

00:02:45 ◼   ► And about six months later they called me in and showed me this prototype display.

00:02:50 ◼   ► And it was amazing.

00:02:52 ◼   ► And I gave it to one of our guys.

00:02:55 ◼   ► This was in the early 90s.

00:02:57 ◼   ► I mean early 2000s.

00:03:00 ◼   ► And I gave it to one of our other really brilliant UI folks.

00:03:06 ◼   ► And he called me back a few weeks later and he had inertial scrolling working.

00:03:11 ◼   ► And a few other things.

00:03:12 ◼   ► were thinking about building a phone at that time and when I saw the rubber band

00:03:18 ◼   ► inertial scrolling and a few of the other things I thought it my god we can

00:03:23 ◼   ► build a phone out of this and I put the tablet project on the shelf because the

00:03:29 ◼   ► phone was more important and we went took the next several years and did the

00:03:33 ◼   ► iPhone. And when we got our wind back and thought we could take on something next,

00:03:43 ◼   ► pulled the tablet off the shelf, took everything we learned from the phone,

00:03:48 ◼   ► went back to work on the tablet. So that clip is from from June of 2010, so about

00:03:53 ◼   ► about six months after the iPad was introduced but only three or four months

00:03:57 ◼   ► after it had actually shipped. And it's interesting, you know, Apple, especially

00:04:03 ◼   ► especially the Steve Jobs Apple, wasn't big on telling behind the scenes stuff or historical

00:04:10 ◼   ► stuff, but then you have Jobs talking about in the scene review that an internal team

00:04:16 ◼   ► was working on a multi-touch keyboard and they decided to put it on a shelf and use

00:04:20 ◼   ► an iPhone first and then come back to it.

00:04:24 ◼   ► It's a very interesting look behind the curtain a little bit and one that I think is pretty

00:04:31 ◼   ► interesting you know that that he's willing to say hey you know what like

00:04:35 ◼   ► this we we have this idea it spawned this other better idea for the phone and

00:04:40 ◼   ► then after the phone came out we decided to circle back to this so I think that's

00:04:43 ◼   ► that's really fascinating do you think that he intended to tell that story I

00:04:49 ◼   ► don't think Steve Jobs was tricked into saying anything I like nothing he was

00:04:55 ◼   ► tricked but like he decided on stage like I'm gonna tell this story or do you

00:05:00 ◼   ► think like he'd planned ahead to tell it? I just wonder like because it just seems

00:05:04 ◼   ► so... he might be doing a good job of it but it just feels like really off the

00:05:08 ◼   ► cuff. He's like "oh I'll tell you a secret". It seemed like the kind of guy who would

00:05:12 ◼   ► decide on stage to tell stories to people. Yeah I agree, we don't know. There's

00:05:17 ◼   ► also this article from 2008 about the iPhone from wired. It's a very

00:05:26 ◼   ► popular article about how the iPhone blew up the wireless industry and basically, according

00:05:34 ◼   ► to the article, in 2005 Steve Jobs felt really confident about building this phone from this

00:05:40 ◼   ► multi-touch technology that some team at Apple had been working for a tablet PC.

00:05:49 ◼   ► So we get a little more detail from this article about just the timeline because Steve Jobs

00:05:55 ◼   ► never... I mean he says in the early 2000s, according to Wired, that was going on in 2005

00:06:03 ◼   ► when he saw the first prototypes of multi-touch and he decided to keep working with multi-touch

00:06:10 ◼   ► but on the phone. So about two years of development time between the first prototypes and the

00:06:16 ◼   ► final iPhone.

00:06:18 ◼   ► Seems crazy fast.

00:06:21 ◼   ► Because Apple bought a company, didn't they?

00:06:23 ◼   ► Fingerworks.

00:06:24 ◼   ► Yes.

00:06:25 ◼   ► Which I think had a lot of this technology that they then put into this device.

00:06:29 ◼   ► Yeah.

00:06:30 ◼   ► Whatever it was going to be.

00:06:33 ◼   ► So I think that looking at that process is so interesting to me.

00:06:39 ◼   ► In that clip, Steve says, "Oh, and the phone was of a higher priority at that time, so

00:06:45 ◼   ► we decided to put it on the shelf."

00:06:46 ◼   ► It makes it sound less magic because it's kind of, "Oh, we worked out a new business

00:06:56 ◼   ► priority."

00:06:57 ◼   ► And I don't know, there was something about it and it was like, "Oh, but doesn't Apple

00:07:01 ◼   ► just make things with unicorns and stuff?

00:07:03 ◼   ► Like you have business priorities and product roadmaps?"

00:07:07 ◼   ► And it's like, "No, Steve, you're a hippie."

00:07:11 ◼   ► This is also when Apple is working with Motorola on the iTunes phone.

00:07:15 ◼   ► The rocker.

00:07:16 ◼   ► Yeah man.

00:07:17 ◼   ► Never forget boys, never forget.

00:07:20 ◼   ► It's not like Steve isn't thinking about phones, it's just maybe they realized that the Motorola

00:07:25 ◼   ► iTunes phone was really, yeah, you know.

00:07:28 ◼   ► Pretty bad.

00:07:29 ◼   ► I'm pretty sure Steven, Steven do you have a rocker in your closet?

00:07:33 ◼   ► My brother had its sequel, they did one called the Sliver I think that had the same thing,

00:07:38 ◼   ► yeah the Sliver 7.

00:07:40 ◼   ► shockingly ever written about the rocker, but it was so bad.

00:07:45 ◼   ► And clearly Apple, right, there is that idea, I think when we look at Apple, that sometimes

00:07:53 ◼   ► these things are just sparked into life.

00:07:55 ◼   ► But very clearly, for Steve Jobs to say, "Oh my God, we can do a phone with this," that

00:08:01 ◼   ► idea, that had to have been percolating somewhere, even if it was just within Steve Jobs' brain.

00:08:08 ◼   ► We know now, due to the book and some other things, that there were multiple phone projects

00:08:12 ◼   ► and one was kind of iPod based and one was kind of more of what we came to know as the

00:08:18 ◼   ► iPhone now.

00:08:20 ◼   ► And very clearly this work by this team on this multi-touch is what set the course for

00:08:26 ◼   ► so many things.

00:08:27 ◼   ► I mean even the MacBook Pros that are sitting in front of us in the MacBook Airs, they even

00:08:31 ◼   ► use multi-touch on the trackpad.

00:08:33 ◼   ► Very clearly this technology has just spread and was so, obviously in hindsight, monumentally

00:08:43 ◼   ► important to the last decade of Apple products that we've enjoyed.

00:08:49 ◼   ► But it's interesting and like now, currently we're talking about this 12 inch MacBook Air,

00:08:59 ◼   ► But leading up to the tablet there was a whole bunch of reporting on rumors and people hearing

00:09:06 ◼   ► things about the iPad, about the tablet project.

00:09:11 ◼   ► I mean all the way back to like 2001, right Federico?

00:09:15 ◼   ► Yeah, so I've been collecting all the rumors that led up to the announcement of the iPad.

00:09:24 ◼   ► So I started going back in time, basically, and reading all these old articles and reports

00:09:29 ◼   ► and rumors.

00:09:30 ◼   ► So this is before, just to offer some context, this is before the huge popularity of the

00:09:37 ◼   ► iPhone.

00:09:38 ◼   ► This is before the iPhone in many instances.

00:09:42 ◼   ► And this is before the Apple rumor scene sort of evolved into the next level with 9to5Mac

00:09:49 ◼   ► and Mark Gurman and all these names.

00:09:52 ◼   ► Like the rumor seen then was just like people just predicting for a lot of it, right?

00:09:58 ◼   ► This is what I think will happen.

00:10:00 ◼   ► It's not like it is now.

00:10:02 ◼   ► Yeah, it's before 9to5Mac, it's before all these different components coming out of China

00:10:09 ◼   ► every day, basically showing photos of Apple devices.

00:10:13 ◼   ► So in 2001, as Steven said, Kevin Fox, I think the guy used to work at Google, he had a post

00:10:20 ◼   ► about the... basically a future Mac tablet, which was kinda the idea, right?

00:10:26 ◼   ► Because there were Windows tablet PCs and of course people were saying "Yeah, Apple

00:10:31 ◼   ► should do a Mac tablet".

00:10:33 ◼   ► So it's predicting basically that Apple will do this tablet running OS X with no CD drive,

00:10:42 ◼   ► but with dual speakers, USB ports and 5 hour battery life, wireless connectivity, it'll

00:10:50 ◼   ► costs $1,000.

00:10:52 ◼   ► So these are pretty much standard speculation.

00:10:55 ◼   ► What's really interesting that it's

00:10:56 ◼   ► that nine years before the actual iPad announcement,

00:11:02 ◼   ► Kevin Fox used the name iPad in his theories.

00:11:06 ◼   ► Yeah, it's crazy.

00:11:08 ◼   ► Kind of surprising.

00:11:09 ◼   ► And I confirmed by going back with the Internet Archive,

00:11:13 ◼   ► the Wayback Machine, it's not that he changed the post

00:11:17 ◼   ► in 2010 just to pretend that he's cool and is like a wizard.

00:11:21 ◼   ► He actually did use the name iPad.

00:11:24 ◼   ► So congrats to the guy, I guess.

00:11:27 ◼   ► - You know what he does as well.

00:11:28 ◼   ► He even does the Apple thing, right?

00:11:30 ◼   ► He doesn't call, he doesn't say meet the iPad.

00:11:32 ◼   ► It's like meet iPad.

00:11:33 ◼   ► You know, like the way that they name them

00:11:35 ◼   ► that I hate so much.

00:11:37 ◼   ► Like it's too weird. - Yeah, it's the worst.

00:11:38 ◼   ► - It's too weird that he was able to do this.

00:11:42 ◼   ► 'Cause so much of that is spot on

00:11:44 ◼   ► and it's so far, like before?

00:11:48 ◼   ► Crazy.

00:11:48 ◼   ► - Yeah, he even gets the resolution

00:11:50 ◼   ► of the original screen right.

00:11:51 ◼   ► I mean, it's crazy.

00:11:53 ◼   ► I mean, this guy might be able to time travel,

00:11:56 ◼   ► but you remember in 2001 too,

00:12:00 ◼   ► like this is not that long after the Newton-Mettets demise.

00:12:04 ◼   ► You know, the Newton was canned in February of 1998.

00:12:08 ◼   ► And yes, I knew that before looking it up.

00:12:10 ◼   ► - Ta'ud on his inside bicep.

00:12:12 ◼   ► - Wow.

00:12:13 ◼   ► yeah and so it's you know to say that it's going to be a Mac tablet you know

00:12:17 ◼   ► the Newton ran Newton OS totally different operating system from from the

00:12:21 ◼   ► classic Mac or OS X and for so you know 2001 the transition to OS X is well

00:12:28 ◼   ► underway for him to say hey it's going to be a Mac tablet not only is that

00:12:32 ◼   ► impressive in hindsight but he's saying you know what it needs to run OS X it

00:12:37 ◼   ► does not need to run this crazy like Newton OS that had all these weird

00:12:40 ◼   ► paradigms and handwriting recognition and like crazy stuff. I mean the Newton still

00:12:45 ◼   ► is like insane, some of the technical details. But he's saying this needs to be a Macintosh

00:12:50 ◼   ► that is a tablet, which is a thread, like that Mac tablet thread follows these rumors

00:12:57 ◼   ► through the next decade.

00:12:59 ◼   ► And in a way the iPad will run OS X. But still. 2002 Steve Jobs interview with the International

00:13:06 ◼   ► Harold Tribune, this newspaper is asking about tablet PCs and Steve Jobs says that he doesn't

00:13:18 ◼   ► believe, he's not sure that tablet PCs will be successful and he says, this is really

00:13:23 ◼   ► interesting actually, he says that the tablet PC market has turned into a notebook where

00:13:30 ◼   ► you can write on.

00:13:32 ◼   ► And he asks, "Do you want to handwrite all your email?"

00:13:36 ◼   ► So it's not that Steve Jobs is dismissing the idea of the tablet entirely.

00:13:43 ◼   ► He's basically saying the current crop of tablet PCs, they're just like notebooks with

00:13:50 ◼   ► handwriting features.

00:13:52 ◼   ► Like the Newton was.

00:13:53 ◼   ► Yes, exactly.

00:13:54 ◼   ► It's interesting because...

00:13:55 ◼   ► He canned it.

00:13:56 ◼   ► He canned the Newton.

00:13:58 ◼   ► Yes.

00:13:59 ◼   ► And of course we couldn't find the original link to the interview but there's a MacRumors

00:14:05 ◼   ► article from 2002 because MacRumors has been running for a long time.

00:14:11 ◼   ► So to set the scene of this, tablet PCs at the time, they ran a modified version of Windows

00:14:18 ◼   ► XP but for all intents and purposes it was just Windows XP and it just had an inbuilt

00:14:24 ◼   ► recognition but the touch, like the touch screen, all the touch interface was resistive

00:14:30 ◼   ► touch screens so they all needed styluses to use with any efficiency and they used like

00:14:36 ◼   ► handwriting recognition in some instances to like turn writing into text but you know

00:14:41 ◼   ► we all know how bad that's always been like even today it's hard enough to get it to work

00:14:46 ◼   ► that kind of stuff so in 2002 it was even worse.

00:14:51 ◼   ► I kind of want to handwrite my email and just see what happens.

00:14:54 ◼   ► You should just write all of your email in paper and just send people PNGs.

00:14:59 ◼   ► Just like you just get handwritten notes from you.

00:15:01 ◼   ► You know a friend of mine, we were talking a few days ago, and he told me that he got

00:15:05 ◼   ► a job for this guy who basically doesn't use a computer and is basically his assistant

00:15:12 ◼   ► now and he told me that this man wants his email to be printed on paper.

00:15:18 ◼   ► So when he needs to reply to email, he prints out the email from the computer and he brings

00:15:23 ◼   ► the email to this person who handwrites a response at the bottom of the sheet of paper

00:15:33 ◼   ► and then my friend has to digitize the response into the email app.

00:15:39 ◼   ► Your friend has a terrible job.

00:15:41 ◼   ► Yes, I told you that.

00:15:43 ◼   ► It sounds really awful.

00:15:44 ◼   ► He's a computer butler, basically.

00:15:47 ◼   ► So, 2002, 2003, I'm just going through these rumors, guys, because there's a whole lot

00:15:53 ◼   ► of rumors here.

00:15:54 ◼   ► Ian Betteridge, talking about an article that made the rounds in the Apple blog scene.

00:16:03 ◼   ► It was an article originally posted by Matthew Rothenberg, and basically the author was suggesting,

00:16:11 ◼   ► a Mac tablet running OS X and according to this specific rumor, Apple was going to use

00:16:20 ◼   ► the Inkwell technology.

00:16:22 ◼   ► I'm pretty sure Steven you know this, Mac OS X Jaguar, Inkwell was the handwriting recognition

00:16:30 ◼   ► system created by Apple?

00:16:32 ◼   ► Oh yeah, again it's Newton based.

00:16:40 ◼   ► to this specific rumor coming in macro 2003 it's an 8 inch iPod basically that runs OS

00:16:49 ◼   ► 10.

00:16:50 ◼   ► So yeah, 2003 Robert Cringley, this is a well known name, there's the link of the original

00:17:00 ◼   ► post at pbs.org, according to Cringley it's going to be of course another tablet from

00:17:07 ◼   ► Apple and he says the tablet PC killer app for the mass market is functioning

00:17:13 ◼   ► as a digital hub he has a bunch of theories about this Apple tablet playing

00:17:18 ◼   ► being connected to the living room with the Macs and iPods and according to

00:17:24 ◼   ► Cringely it's coming at Macworld 2004 so he was way ahead yeah it was it was a

00:17:33 ◼   ► Anyway, I don't want to poke fun at these guys.

00:17:38 ◼   ► Just context.

00:17:39 ◼   ► Well, I mean, I guess we have eight years of knowledge on them.

00:17:42 ◼   ► But what's interesting about that article in particular is the digital hub was a strategy

00:17:51 ◼   ► put forth by Steve Jobs in the early 2000s that the computer and his argument was the

00:17:57 ◼   ► Mac was going to be the digital hub of things like music, photos, and video.

00:18:03 ◼   ► And so that was sort of the banner under which iLife was introduced and, you know, say we

00:18:09 ◼   ► have FireWire so you can put your home camcorder in here.

00:18:11 ◼   ► We'll have a link to the video where Jobs announces that.

00:18:17 ◼   ► And so to say that the tablet is going to become that just a few years after Jobs said

00:18:20 ◼   ► the Mac was going to be it is, you know, sort of like buzzwordy in hindsight.

00:18:25 ◼   ► But even today, there are articles recently saying that iOS is becoming that, or the cloud

00:18:34 ◼   ► is becoming that.

00:18:36 ◼   ► And so the Digital Hub one just kind of jumped out at me a little bit as being an interesting

00:18:43 ◼   ► conversation piece.

00:18:45 ◼   ► There will be an incredible amount of links for this week's episode, and if you do want

00:18:48 ◼   ► to follow along, either check your podcast app of choice, or point your internet browser

00:18:53 ◼   ► over at relay.fm/connected/24, which is where you will find those links.

00:18:59 ◼   ► 2004 guys, and it's the time for patents.

00:19:06 ◼   ► And of course, as we're adding new Apple product, the company files just any idea they have.

00:19:14 ◼   ► The first instance I could find in 2004, a filing made in May of that year for a handheld

00:19:23 ◼   ► computer and the filing has sketches of what looks basically like an iBook, which used

00:19:31 ◼   ► to be Apple's line of computers, not the ebook reading app that we'll cover in a bit.

00:19:37 ◼   ► It looks like a notebook without the body of the computer.

00:19:43 ◼   ► It's totally a mod book, bro. We love the mod book, our friends.

00:19:47 ◼   ► Oh yeah, it's Steven's favorite device.

00:19:51 ◼   ► So just to offer more context, this is the time in 2004 when Steve Jobs is downplaying rumors of a new Apple PDA,

00:20:01 ◼   ► and where everybody, as we said, is talking about this OS X tablet coming with FireWire and USB ports but no CD.

00:20:09 ◼   ► because people have actually been talking about the death of the CD for a long time.

00:20:14 ◼   ► So that part of the rumor scene was accurate.

00:20:18 ◼   ► There's not going to be a CD drive in the Apple tablet.

00:20:23 ◼   ► 2005, more patents from Apple.

00:20:26 ◼   ► There's sketches of people holding a tablet.

00:20:29 ◼   ► It looks like a thick iPad.

00:20:31 ◼   ► So there's that.

00:20:32 ◼   ► And 2006, more patents, this time for Apple MultiPoint Touchscreen tablet patent.

00:20:39 ◼   ► And also another one about gestures.

00:20:43 ◼   ► So I found this one interesting because there's a bunch of gestures in this filing that actually

00:20:48 ◼   ► ended up in the iPad.

00:20:50 ◼   ► There's a pinch open, pinch close, and then there's of course other crazy stuff like a

00:20:56 ◼   ► dial interface that basically you put the fingers on the screen and there's like a dial

00:21:02 ◼   ► that you rotate.

00:21:03 ◼   ► It's like a software version of the click wheel or, and I'm sure Steven you will remember

00:21:09 ◼   ► this. There used to be an old Mac app called Sapiens. Do you remember that? It was like

00:21:17 ◼   ► an application launcher with like a dial on screen. And it was I think free and open source

00:21:25 ◼   ► maybe? Anyway, it's like a software click wheel. So we never ended up getting that.

00:21:31 ◼   ► Man, I love the pictures, the drawings of the fingers in this. It's so weird. Like what

00:21:37 ◼   ► - What is that left hand doing?

00:21:38 ◼   ► Like it's wrapped around and there's like

00:21:40 ◼   ► an additional finger coming in from the other side.

00:21:42 ◼   ► Like what is going on?

00:21:45 ◼   ► - It's just hanging out, man.

00:21:46 ◼   ► - 2007 Christmas scene, a mock-up

00:21:50 ◼   ► of what the Apple tablet could be.

00:21:52 ◼   ► So this is after the iPhone.

00:21:55 ◼   ► So at this point we're starting to see these weird mesh ups

00:21:59 ◼   ► of Apple tablet concepts running OS 10

00:22:02 ◼   ► and also parts of iPhone OS, some sort of hybrid device.

00:22:06 ◼   ► According to Chris Messina, he's been thinking about this new Apple tablet, and it is going

00:22:12 ◼   ► to feature a pure software keyboard.

00:22:17 ◼   ► I managed to find his original gallery of mockups on Flickr.

00:22:24 ◼   ► And a couple of things that I found...

00:22:26 ◼   ► You're like a detective, Federico.

00:22:30 ◼   ► It's also called creeping.

00:22:33 ◼   ► a couple of things that I liked. He's arguing about dashboard widgets based on CSS and web

00:22:41 ◼   ► technologies. So yeah, we only had to wait for iOS 8 to get widgets and also dashboard.

00:22:50 ◼   ► LOL, am I right, Steven? Hey.

00:22:52 ◼   ► And there's a mock-up, there's a mock-up guys of CoverFlow. Remember that guy from OS X?

00:22:59 ◼   ► I have no idea why CoverFlow still exists.

00:23:02 ◼   ► Is there still CoverFlow?

00:23:04 ◼   ► I generally don't know whether CoverFlow is still around.

00:23:08 ◼   ► It is.

00:23:09 ◼   ► I actually didn't know either, so I have a Yosemite machine in front of me.

00:23:12 ◼   ► It does still exist.

00:23:14 ◼   ► And it's still terrible.

00:23:15 ◼   ► It is terrible.

00:23:16 ◼   ► It's only useful for scanning through images in a folder.

00:23:20 ◼   ► Why does this exist?

00:23:21 ◼   ► No, thumbnail views way better.

00:23:23 ◼   ► Maybe.

00:23:25 ◼   ► So I don't know if you remember this, but at one point, Asus helped Apple making the

00:23:31 ◼   ► tablet.

00:23:32 ◼   ► I do remember this.

00:23:35 ◼   ► This is 2007, an article from CNET.co.uk.

00:23:40 ◼   ► So this is from your people, Myke.

00:23:42 ◼   ► We get all the best scoops.

00:23:44 ◼   ► Yeah, Asus is helping Apple making the tablet.

00:23:49 ◼   ► So we arrive in 2008, there's from Apple Insider, rumors of a Safari Pad.

00:23:57 ◼   ► This is again after the iPhone, so after people have seen a mobile version of a Safari running

00:24:03 ◼   ► on smartphones, and the iPod Touch also.

00:24:07 ◼   ► Let's not forget the iPod Touch.

00:24:10 ◼   ► According to this particular rumor, the Apple tablet, or the Safari Pad as they call it,

00:24:17 ◼   ► It is going to be a big iPod touch, and it looks like, according to this article from

00:24:25 ◼   ► Apple Insider, the New York Times reporter who inquired Steve Jobs about this tablet

00:24:34 ◼   ► project at Apple, it sounds like Steve Jobs snapped at this guy because he asked this

00:24:42 ◼   ► question instead of asking about the MacBook Air. So also a bit of gossip, sounds really

00:24:49 ◼   ► interesting. 2009.

00:24:51 ◼   ► I like the name SafariPad.

00:24:54 ◼   ► SafariPad, yeah.

00:24:55 ◼   ► You can see where it came from, because we're going to get to it, but even in the keynote,

00:25:00 ◼   ► most of the time, the software, he is looking at Safari, and kind of the pitch is, you know,

00:25:07 ◼   ► You have the internet sort of right here.

00:25:09 ◼   ► And so you could see how SafariPad kind of could come into someone's mind.

00:25:14 ◼   ► Internet communicator, bro.

00:25:16 ◼   ► Exactly.

00:25:17 ◼   ► And also, again, people two years before the iPad already saying it's a big iPod touch.

00:25:22 ◼   ► So it's not like it came out of nothing.

00:25:27 ◼   ► April 2009, Steve Jobs is now on medical leave from the company, and the Wall Street Journal

00:25:33 ◼   ► says that Apple is working on new iPhone models and also a new portable device that is smaller

00:25:39 ◼   ► than laptops but also bigger than the iPhone and the iPod touch.

00:25:44 ◼   ► Also this is probably my favorite part of this entire compilation of rumors.

00:25:50 ◼   ► May 2009, Gene Master, way before his obsession with the Apple television, he said that the

00:25:58 ◼   ► The Apple tablet, which many other pundits and rumor blogs were saying was coming later

00:26:04 ◼   ► in 2009, Gene Master actually predicted that the Apple tablet would cost between $500 and

00:26:11 ◼   ► $700 and that it was coming in the first half of 2010, so the following year.

00:26:19 ◼   ► I was really happy for Gene in reading that he was once correct.

00:26:24 ◼   ► Maybe this is why like anybody still pays attention to him today because that one time

00:26:29 ◼   ► he nailed it, you know, and he might do it again, so...

00:26:34 ◼   ► I mean, if you keep saying the TV's coming at some point, could be right.

00:26:38 ◼   ► Yeah, Federico, did you check that he hadn't said that every year since '94 though?

00:26:42 ◼   ► Like I just want to double check that.

00:26:44 ◼   ► No, I didn't.

00:26:45 ◼   ► Okay, so who knows?

00:26:47 ◼   ► He could have been saying it for ages.

00:26:49 ◼   ► Right after Gene Master, I want to talk about this other analyst called Steven Hackett.

00:26:54 ◼   ► Not familiar with that guy.

00:26:57 ◼   ► Discussing the Apple tablet.

00:26:59 ◼   ► Steven, do you want to tell me what were you thinking about?

00:27:04 ◼   ► Because you're actually correct.

00:27:06 ◼   ► It's not like you're making crazy predictions in here.

00:27:09 ◼   ► It's just you sound a little old.

00:27:12 ◼   ► I do sound a little old.

00:27:14 ◼   ► idea of running OS X on a touch screen like there are things that are attractive about

00:27:21 ◼   ► that I think to this day especially dealing with some of the more powerful applications

00:27:25 ◼   ► like something like Adobe Illustrator where there's not a real alternative to that on

00:27:32 ◼   ► iOS there's some things that kind of get there and so that was I think my thought at the

00:27:35 ◼   ► time of it'd be great to see OS X apps but the reality like I said in 2009 was that this

00:27:42 ◼   ► This is going to run App Store and at the time 2009 App Store equaled iOS, App Store

00:27:49 ◼   ► apps.

00:27:50 ◼   ► And so, yeah, but again, I think someone put in the show notes that I was sort of, that

00:27:56 ◼   ► sort of hints at again the idea of being an iPod touch, a bigger iPod touch, having the

00:28:02 ◼   ► same functionality of the iPhone as opposed to the Mac or even something in between.

00:28:09 ◼   ► As you were saying, I'm already taking my iPhone with me in meetings and I'm doing work

00:28:15 ◼   ► stuff, so if I can have a bigger screen than the iPhone, it's going to be even better.

00:28:21 ◼   ► So yeah, the idea was accurate.

00:28:24 ◼   ► So now I'm going to start using precise dates, because these are the months and the weeks

00:28:29 ◼   ► leading up to the iPad announcement.

00:28:32 ◼   ► September 28th 2009, iLounge, talking about the Apple tablet, they say it is going to

00:28:40 ◼   ► be called the iPad, it is going to be a 10 inch device, there's going to be different

00:28:46 ◼   ► models for 3G and Wi-Fi and it'll run iPhone OS.

00:28:53 ◼   ► New York Times, October 5, 2009, talking about the tablet PC market in general.

00:29:04 ◼   ► According to the New York Times, Apple has been working on this Swiss Army knife tablet

00:29:10 ◼   ► since at least 2003, so even before the 2005 date that Wired reported in the article.

00:29:18 ◼   ► But basically these tablets that Apple was making had problems with the battery and the

00:29:27 ◼   ► performance wasn't good.

00:29:29 ◼   ► So they were using PowerPC microchips made by IBM initially, and the New York Times has

00:29:36 ◼   ► details from these previous Apple engineers, and according to multiple stories they report

00:29:42 ◼   ► in the piece.

00:29:44 ◼   ► One that really stands out is that Steve Jobs commenting on tablets.

00:29:52 ◼   ► At one point at Apple he asked whether tablets were any good besides surfing the web in the

00:29:58 ◼   ► bathroom.

00:30:01 ◼   ► To be fair, I don't know about you guys, but my iPad is really good at that.

00:30:08 ◼   ► Just saying.

00:30:10 ◼   ► Just saying, just throwing that out there.

00:30:15 ◼   ► So as usual, Steve Jobs, visionary.

00:30:20 ◼   ► Late 2009, this is really when rumors start intensifying every day, there's a new rumor

00:30:28 ◼   ► every day, there's a new theory.

00:30:29 ◼   ► I was around, I just started writing max stories a few months before, so I was really into

00:30:35 ◼   ► you know, this whole "let's follow Apple rumors" thing, and it was crazy.

00:30:40 ◼   ► December 23, 2009, just before Christmas, Boygenius claiming that there's going to be

00:30:48 ◼   ► 100% a 7-inch iPad, a 7-inch tablet coming definitely next year.

00:30:56 ◼   ► So this is kind of awkward.

00:30:59 ◼   ► December 29th, 2009, isolate.com, a domain name registered by Apple, is found, and it's

00:31:08 ◼   ► found of all people by this kid, this teenager called Mark Gurman.

00:31:14 ◼   ► So this is his first scoop about Apple rumors and Apple devices.

00:31:21 ◼   ► It's interesting because a lot of people were saying, "Yeah, it's going to be isolate.

00:31:26 ◼   ► It's going to be the name of the device."

00:31:28 ◼   ► And of course, yeah, what do you guys think about that name?

00:31:31 ◼   ► Isolate.

00:31:32 ◼   ► Isolate.

00:31:33 ◼   ► Yeah.

00:31:34 ◼   ► I don't think...

00:31:35 ◼   ► I've always thought it was weird.

00:31:37 ◼   ► Yeah, but I mean, we can maybe talk about this later, but I still don't like iPad, but

00:31:43 ◼   ► I actually don't think iPad is much better than Isolate.

00:31:46 ◼   ► I think neither of them are very good.

00:31:49 ◼   ► Didn't Microsoft respond by announcing a bunch of Slate...

00:31:53 ◼   ► They did.

00:31:55 ◼   ► Slate branded tablets, but then they didn't go anywhere?

00:31:58 ◼   ► I think it was HP stuff at CES. They did it twice. They announced it and then the next year announced it again

00:32:04 ◼   ► Because it never shipped

00:32:07 ◼   ► Yeah, yeah, I've got a link to a gizmodo talking about it

00:32:10 ◼   ► That's like you pivot and use that name and then I wonder if isolate was the name and then Apple changed it

00:32:15 ◼   ► It's interesting to kind of think about what could have been could have been there anyways

00:32:21 ◼   ► Same day December 29 2009

00:32:26 ◼   ► Big day for rumors, man.

00:32:28 ◼   ► Yeah.

00:32:29 ◼   ► That was the day.

00:32:30 ◼   ► Great day.

00:32:31 ◼   ► I found a clip from a new segment on TV, MSNBC.

00:32:38 ◼   ► Let's just play the clip.

00:32:39 ◼   ► Let's talk about Apple.

00:32:40 ◼   ► What are you hearing about this new tablet, Isolate?

00:32:43 ◼   ► We've been going back and forth on this whole tablet idea for at least six or eight months

00:32:47 ◼   ► now.

00:32:48 ◼   ► There's always new rumors, new ideas, new speculation.

00:32:50 ◼   ► The latest is that they're going to have an event in late January where they may or may

00:32:53 ◼   ► not unveil this tablet which may or may not be a 10 inch kind of touchscreen device that

00:32:58 ◼   ► may be kind of a big iPod touch or kind of a stripped down tablet sized MacBook.

00:33:02 ◼   ► Federico Vittucci, huge fan of MSNBC.

00:33:05 ◼   ► Yeah, yeah, I mean I'm watching every day from Italy.

00:33:09 ◼   ► Cataloging for future use.

00:33:12 ◼   ► So you can see it's just a big iPod touch already.

00:33:16 ◼   ► It's a thing as people were saying.

00:33:18 ◼   ► It's going to be just a bigger iPod Touch and there's excitement and all that, but people

00:33:26 ◼   ► want to understand what the tablet is going to be and a big iPod Touch makes sense to

00:33:31 ◼   ► people.

00:33:32 ◼   ► Are we going to talk about the big iPod Touch thing later because I have opinions?

00:33:38 ◼   ► Save your opinions for later.

00:33:41 ◼   ► You keep your mouth shut, boy, this is my rumor segment.

00:33:44 ◼   ► I promise, we're getting to the main event.

00:33:51 ◼   ► During Fireball, I don't know if you know this website, John Gruber had two really nice

00:33:57 ◼   ► articles about the iPad, and as it was called, the Apple tablet before the announcement,

00:34:03 ◼   ► and John, as usual, was correct in saying that the tablet was going to be Apple's

00:34:09 ◼   ► reconception of personal computing.

00:34:13 ◼   ► So yeah, this is when speculation about the iPad was really really strong and intensifying

00:34:18 ◼   ► every day.

00:34:20 ◼   ► And John also talks about, you know, is the iPad going to run Flash, is the iPad going,

00:34:24 ◼   ► you know, Safari and plugins and all this other stuff, we're going to talk about it

00:34:29 ◼   ► later.

00:34:31 ◼   ► We enter 2010, January 8th, after the holidays, the New York Times is back with rumors and

00:34:40 ◼   ► they say that the Apple tablet will have lots of gestures, because according to conversations

00:34:45 ◼   ► with several former Apple engineers, Apple has been working on this new, and they say

00:34:51 ◼   ► somewhat complex, new vocabulary of finger gestures to control the tablet.

00:34:58 ◼   ► And as you said a few minutes ago Myke, it seemed like these gestures were going to be

00:35:05 ◼   ► powered by the acquisition in 2007 of a company called Fingerworks.

00:35:11 ◼   ► And according to the New York Times, there's going to be an Apple event at the end of the

00:35:17 ◼   ► month.

00:35:18 ◼   ► And of course, 10 days later, on January 18th, 2010, Apple sent invitations for a media event

00:35:27 ◼   ► selected members of the press and the invitation read "Come see our latest creation" there

00:35:35 ◼   ► is a copy of the invitation graphics and gadget and make sure to read Joshua Topolski's theories

00:35:45 ◼   ► about the meaning of the invitation.

00:35:47 ◼   ► That's always funny.

00:35:50 ◼   ► CBS January 27, 2010, the morning of the Apple event.

00:35:57 ◼   ► Let's play the clip.

00:36:04 ◼   ► six to nine hundred dollars an internet provider could be Verizon could be AT&T

00:36:09 ◼   ► we're hearing a lot of speculation on both potentially open but you know we're

00:36:12 ◼   ► gonna wait and see this afternoon as they say alright and then maybe we'll

00:36:16 ◼   ► know a little bit more that we can really pick your brain Apple's gonna have to

00:36:18 ◼   ► shock and awe with this one. That guy, that guy. What you don't see, what you will not getting from

00:36:30 ◼   ► from the podcast, from this audio, is the mock-ups that he decided to show for the iPad.

00:36:37 ◼   ► So this is just a few hours before the event, and he decided to show this crazy mock-up

00:36:46 ◼   ► of an iPad with a weird keyboard, and actually not an iPad, an Apple tablet with this weird

00:36:52 ◼   ► keyboard and all these different theories, and he says, "Yeah, people have been having

00:36:56 ◼   ► fun with Photoshop."

00:36:57 ◼   ► - Well, like he shows one with a scroll wheel.

00:37:01 ◼   ► And like at this point we have the iPhone,

00:37:04 ◼   ► we know that we don't need a scroll wheel anymore.

00:37:08 ◼   ► - That's the best part of it really, I think.

00:37:10 ◼   ► Is that mock up.

00:37:12 ◼   ► - You know what's really strange?

00:37:14 ◼   ► It's that 13 hours before the event,

00:37:18 ◼   ► the iPad actually leaked.

00:37:21 ◼   ► There were pictures taking,

00:37:23 ◼   ► we don't know by where or how,

00:37:27 ◼   ► pictures surfaced on these Chinese forums. I think the forum board was weiphone.com.

00:37:36 ◼   ► And it was pictures of these iPad units into some kind of enclosure, like some sort of

00:37:42 ◼   ► security enclosure on a desk running the Google Maps application. And this was crazy because

00:37:51 ◼   ► Because I remember clearly I was on Twitter, I was waiting for the Apple event, and Gadget,

00:37:57 ◼   ► I remember, in fact I used the Twitter link from Nielai Patel, back when he used to work

00:38:04 ◼   ► with Joshua Topolski and Gadget, when he tweeted, and people were saying, "Yeah, this is it,

00:38:11 ◼   ► this is it."

00:38:12 ◼   ► And it's so weird because there's the Apple event in 12 hours, and we have pictures of

00:38:17 ◼   ► what really looks like an Apple tablet.

00:38:20 ◼   ► You know, it's got this curve back, it's made of aluminum, and it's running this bigger

00:38:25 ◼   ► but also different version of iPhone OS.

00:38:29 ◼   ► And it was crazy.

00:38:30 ◼   ► I remember like people on Twitter and on Apple blogs before they went, this was crazy.

00:38:36 ◼   ► I bet that this is coming from people that were testing, like the demo companies, you

00:38:42 ◼   ► know, the companies like EA or whatever that come on to demo.

00:38:45 ◼   ► Because like it's all locked down, right?

00:38:46 ◼   ► So it's like, because you don't need to see it.

00:38:48 ◼   ► Because we've heard stories like that in the past, right?

00:38:50 ◼   ► Where they just kind of take you in

00:38:51 ◼   ► and they hide the way that it looks

00:38:53 ◼   ► and they just lock it down

00:38:54 ◼   ► and all you can see is this screen.

00:38:56 ◼   ► Like I can't think of where it's come from

00:38:58 ◼   ► off the top of my head,

00:38:59 ◼   ► but I know that there's been stories like that, you know?

00:39:02 ◼   ► - It kind of looks like if the army built

00:39:05 ◼   ► an OtterBox case for an iPad,

00:39:07 ◼   ► like this is what it would be.

00:39:08 ◼   ► (laughing)

00:39:09 ◼   ► I mean, the thing like, you gotta click on the link.

00:39:11 ◼   ► It's like in a metal iPad sandwich and it has, I don't know,

00:39:16 ◼   ► two dozen screws holding it down.

00:39:18 ◼   ► Like it's really crazy.

00:39:21 ◼   ► - I love that they screw it like that

00:39:23 ◼   ► because it's like, are they leaving anybody

00:39:25 ◼   ► in the room on their own with that?

00:39:27 ◼   ► I don't think so.

00:39:28 ◼   ► - Well, my favorite part about this in hindsight

00:39:30 ◼   ► is that it has an iPhone 4 sitting on top of it.

00:39:32 ◼   ► - Yes, oh my God, so good, yeah.

00:39:34 ◼   ► - I mean, very clearly, like now that we know

00:39:36 ◼   ► what the iPhone 4 would look like,

00:39:39 ◼   ► clearly not a 3G or 3GS sitting on top of this device,

00:39:42 ◼   ► very clearly an iPhone 4.

00:39:43 ◼   ► So maybe it was a pre-production in the factory type thing,

00:39:47 ◼   ► but that's well before the iPhone 4 shipped.

00:39:50 ◼   ► So it's--

00:39:51 ◼   ► - Where's the iPhone 4?

00:39:52 ◼   ► I don't see that.

00:39:53 ◼   ► Oh yeah, there it is.

00:39:54 ◼   ► That's crazy.

00:39:55 ◼   ► - Yeah, I know.

00:39:56 ◼   ► - It's really nuts.

00:39:57 ◼   ► - Let me tell you this story.

00:39:58 ◼   ► Let me tell you this.

00:39:59 ◼   ► Back when, because a few months after this,

00:40:01 ◼   ► Gizmodo did the whole,

00:40:04 ◼   ► we stole the, we bought the stolen iPhone 4 thing.

00:40:08 ◼   ► Remember that story?

00:40:09 ◼   ► - Yeah, of course it is.

00:40:10 ◼   ► So when Gizmodo posted the original article "This is the iPhone 4"

00:40:15 ◼   ► It took like people a few days and then I don't remember who did it

00:40:20 ◼   ► but basically someone on Twitter was like "Actually, you know, remember the old iPad pictures? There was the iPhone 4 in there."

00:40:29 ◼   ► So people realized after a few days after Gizmodo ran the piece and it was just crazy.

00:40:37 ◼   ► These iPad pictures, it was like a whole story with consequences and people kept talking about it, even with the iPhone 4.

00:40:45 ◼   ► So yeah, I would pay, I think I would pay, not much, you know, because I don't have the kind of savings,

00:40:53 ◼   ► but I would pay to know the story behind these iPad pictures.

00:40:58 ◼   ► Let's wait for the follow-up next week and see what happens.

00:41:02 ◼   ► Yeah, we'll probably get some crazy story about secret agents and stuff like that.

00:41:09 ◼   ► It's the army, bro. It's the army. We love that.

00:41:12 ◼   ► We're now at the point where people are waiting on Twitter, people are following live blogs,

00:41:19 ◼   ► and there's going to be an Apple event. And there's going to be Steve Jobs and all the

00:41:26 ◼   ► the Apple gang, walking on stage to announce, we don't know what.

00:41:32 ◼   ► There's a call for invitation graphics, there's banners at the Yerba Buena Center.

00:41:37 ◼   ► And yeah, this is the context, this is the rumors and the theories that Apple was about

00:41:46 ◼   ► to either confirm or deny.

00:41:49 ◼   ► The stage is set.

00:41:50 ◼   ► Yeah.

00:41:51 ◼   ► All right, so let's take a moment to thank our first sponsor and then we'll get in and

00:41:54 ◼   ► talk about the keynote.

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00:43:17 ◼   ► Maybe you want to learn how to develop Android apps too, well they have all of that.

00:43:20 ◼   ► Maybe you want to go cross-platform with that new fantastic idea of yours, well they can

00:43:24 ◼   ► help you with Android apps as well.

00:43:26 ◼   ► I mentioned Swift a moment ago.

00:43:28 ◼   ► They have courses on comparing Swift and Objective-C. So Linda can help you with how to start looking

00:43:33 ◼   ► at taking your current Objective-C app and putting it over to Swift.

00:43:37 ◼   ► Then maybe you're going to need to learn all the design stuff too.

00:43:39 ◼   ► They have courses in Illustrator, they have courses on Photoshop.

00:43:42 ◼   ► Then maybe you want courses on how to market that app.

00:43:48 ◼   ► Well you can do all of that.

00:43:49 ◼   ► You can do everything.

00:43:50 ◼   ► Lynda.com is awesome and they're going to have what you want.

00:43:53 ◼   ► Do something good for yourself right now and sign up for a free 10 day trial to Lynda.com

00:43:59 ◼   ► by visiting Lynda.com/connected.

00:44:02 ◼   ► Thank you so much to Lynda.com for supporting this show and Relay FM.

00:44:06 ◼   ► We want to kick off 2010 by introducing a truly magical and revolutionary product today.

00:44:15 ◼   ► this keynote again when we were preparing for this, I had a jolt of emotion and it was

00:44:21 ◼   ► an emotion that I remember that I had at the time because Steve Jobs comes out on the stage

00:44:26 ◼   ► and he looks like a completely different person because he'd been away for a long time.

00:44:31 ◼   ► Steven, how long had Steve been away?

00:44:34 ◼   ► You know, I actually looked, I was looking at the timeline.

00:44:36 ◼   ► I couldn't really piece it together but I didn't look all that hard either.

00:44:41 ◼   ► But I mean, 2010 he's been in and out at least once.

00:44:46 ◼   ► For the music plant in September, I think.

00:44:49 ◼   ► Yeah, I think that's the event where he comes out on stage and there's a slide that says,

00:44:54 ◼   ► "Rumors of my death have been greatly exaggerated," which is pretty awesome.

00:44:58 ◼   ► And he puts his blood pressure at one point up on the slide.

00:45:02 ◼   ► But yeah, this is sort of in that era of Steve had been sick and what we know now was sick

00:45:09 ◼   ► again. People are starting to get worried now, right? Like this is the time. I think

00:45:14 ◼   ► you've been on, was he on his extended leave of absence or whatever they call it at that

00:45:19 ◼   ► point? It's in this, it's before this, but yeah, this is all kind of in that time period.

00:45:24 ◼   ► Myke, I had a very similar reaction. In fact, I've watched it about a week ago and rewatched

00:45:33 ◼   ► it last night with my wife and I told Mary, I was like, you know, it was weird for me

00:45:37 ◼   ► to watch this, not only because I hadn't watched any Steve Jobs video in a while, I'd forgotten

00:45:42 ◼   ► some of his mannerisms, but very clearly was having a hard time with some stuff.

00:45:49 ◼   ► That's immediately tamped down by the fact that he's so excited.

00:45:53 ◼   ► He is into the meat of this event in six minutes.

00:45:57 ◼   ► He's obviously pumped very clearly.

00:46:01 ◼   ► We saw with Tim Cook this past year with the watch, the watch is very clearly Tim Cook's

00:46:06 ◼   ► baby.

00:46:07 ◼   ► was very clearly Steve Jobs baby and you see that Wren all over his face the second he starts talking about it.

00:46:12 ◼   ► Yeah, because it's like, you know, as we've learned from the like the other clips and the other stuff

00:46:16 ◼   ► we've been talking about, like the iPhone was a fantastic success and you know, he'd brought that to the fore

00:46:21 ◼   ► but like the iPad had been Steve's idea like

00:46:24 ◼   ► years and years before, you know, so it's like for him

00:46:29 ◼   ► it's like finally I got this out there and as well, you know, we don't know what your state of mind was like at this point.

00:46:34 ◼   ► He may have been, you know,

00:46:36 ◼   ► understanding what was going on in his life and

00:46:39 ◼   ► Kind of is a bit morbid but like kind of happy that he was able to to get it done, you know

00:46:44 ◼   ► Yeah, maybe I mean

00:46:47 ◼   ► And that's a bit I love how I love how every time and this is I guess it's a special especially

00:46:54 ◼   ► Noticeable when when it's a big event

00:46:57 ◼   ► Like he walks on stage and he sets the tone for what the day is going to be like and then it's like I've just got

00:47:05 ◼   ► a few updates. And everybody's like chuckling before because everybody's waiting for the

00:47:11 ◼   ► main announcement and it's got slides with numbers. And yeah, it's always funny.

00:47:17 ◼   ► What's, you know, most of these numbers, iPod totals, number of stores, like it's kind of

00:47:22 ◼   ► funny now to see how much Apple has grown. But when I watched this for the first time

00:47:26 ◼   ► last week, I literally laughed out loud. He's showing a picture of an Apple store and he's

00:47:31 ◼   ► like it's before it's open he's like it'll never look this good again the

00:47:36 ◼   ► idea that Jobs like really liked the stores until people were in them and

00:47:40 ◼   ► ruined them really made me laugh. It's like wow you guys like why can't we just leave them closed like

00:47:47 ◼   ► people just look in them. Yeah it's it's a really pretty museum you know I think

00:47:54 ◼   ► the most interesting one to the three of us at least is the at this point about

00:47:59 ◼   ► About 18 months after the App Store launched, it had just passed 3 billion downloads with

00:48:03 ◼   ► 140,000 apps in the store.

00:48:05 ◼   ► Federico, do you know what those numbers are currently?

00:48:07 ◼   ► How many apps are in the store?

00:48:09 ◼   ► 1.4 million apps.

00:48:14 ◼   ► I'm not sure about the number of downloads.

00:48:16 ◼   ► So just move that decimal point over in that number.

00:48:21 ◼   ► It's weird too to think about, we'll get into the software in a minute, but how early this

00:48:26 ◼   ► really was in the App Store.

00:48:27 ◼   ► The first iPad shipped with iPhone OS 3.

00:48:32 ◼   ► The iPad really, in hindsight, came pretty quickly after the phone, and I think these

00:48:36 ◼   ► numbers kind of reminded me of that a little bit.

00:48:40 ◼   ► Yeah, it was like the second generation of the App Store is what it shipped with, because

00:48:47 ◼   ► we got the App Store in OS 2.

00:48:50 ◼   ► It's quite interesting to put that into context.

00:48:53 ◼   ► The App Store hadn't been around very long.

00:48:54 ◼   ► It was doing well, but it was new.

00:48:56 ◼   ► And so many people were saying, "Oh, we don't know if the iPad is going to launch with an

00:49:02 ◼   ► App Store right away."

00:49:05 ◼   ► Because people had the president of the iPhone, which launched without an App Store, which

00:49:12 ◼   ► was released as a software update after developers had the time to actually buy an iPhone and

00:49:17 ◼   ► test the SDK on it.

00:49:20 ◼   ► So I remember a few people were saying, maybe we won't get an SDK right away, and we will

00:49:27 ◼   ► have to buy an iPad and just actually test software on a physical iPad.

00:49:34 ◼   ► Other people were saying, no, because Apple learned from the past, they're going to offer

00:49:40 ◼   ► development tools right away, and we will just have to figure it out in Xcode.

00:49:46 ◼   ► really the App Store didn't ship until it shipped alongside MobileMe and the

00:49:50 ◼   ► iPhone 3G so I mean it wasn't until we had the second hardware, the

00:49:56 ◼   ► first hardware revision I should say, until we got the App Store and

00:50:00 ◼   ► that's one of those things that we look at these things in hindsight and that

00:50:04 ◼   ► sort of thought of "oh you know it won't have an App Store on day one" like very

00:50:09 ◼   ► clearly in hindsight a dumb idea.

00:50:12 ◼   ► You look and see where Apple was and you know now it's easy right?

00:50:15 ◼   ► easy to sit here like years later and say well clearly the trajectory you know

00:50:20 ◼   ► was that it would have had to have an app store. What is interesting though in

00:50:26 ◼   ► this part of the keynote I want to see what you guys think about this because

00:50:28 ◼   ► you know having watched this a couple times recently this part still like

00:50:33 ◼   ► rubs me the wrong way a little bit so Jobs is up there and he's pitching

00:50:37 ◼   ► that Apple is the biggest mobile device company in the world and he counts

00:50:43 ◼   ► iPhones, iPods, and then MacBooks. So he says most Macs are laptops, those are

00:50:50 ◼   ► mobile devices. Because of that we're bigger than Sony, Samsung, and Nokia.

00:50:54 ◼   ► I don't know why he felt he needed to do this. It's like puffing his chest out and

00:50:58 ◼   ► making up numbers. That's effectively what he did. Because it's like, well, you

00:51:03 ◼   ► can put an iMac in a truck so it's kind of mobile as well. It's kind of, I

00:51:09 ◼   ► I don't know, I think it's kind of...

00:51:12 ◼   ► I don't know why they felt they needed to do it.

00:51:14 ◼   ► They felt like they had to legitimize themselves in some way on that day.

00:51:17 ◼   ► I think that's why.

00:51:19 ◼   ► I think that he did it because he wanted to say, "We're the biggest mobile device company

00:51:25 ◼   ► and that automatically gives legitimacy to the tablet that I'm getting ready to introduce."

00:51:31 ◼   ► But I still...

00:51:32 ◼   ► And this is not a metric...

00:51:33 ◼   ► I've watched a lot of Apple keynotes over the years.

00:51:35 ◼   ► This is not a metric that Apple ever uses again.

00:51:38 ◼   ► He says it this one time, in my mind it doesn't really land very well.

00:51:43 ◼   ► And you know Apple says, you know later on, "Hey, you know we're the most profitable

00:51:47 ◼   ► smartphone company, we have more mobile devices than anyone else."

00:51:51 ◼   ► But never again does he link the Mac to this like mobile device category.

00:51:57 ◼   ► And it's, I don't know, it just was weird to me in hindsight, you know, rewatching.

00:52:03 ◼   ► And it kind of irritates me that it's talking about the Mac as a mobile device instead of

00:52:09 ◼   ► a portable device.

00:52:10 ◼   ► So technicality, he's trying to make an up-warm technicality.

00:52:13 ◼   ► Yeah, but it just feels like he's trying to make a point and to force this point, because

00:52:20 ◼   ► hey, we are bigger than these companies.

00:52:22 ◼   ► And to me, it feels like one of those things that Steve Jobs, because he's from the old

00:52:28 ◼   ► guard of people in the valley, they want to compare to these other companies and just

00:52:34 ◼   ► like reinforce the fact that Apple is in the big leagues now and they can go against Sony

00:52:41 ◼   ► and Samsung and Nokia.

00:52:43 ◼   ► But like the thing is, in 2009, if there is a set of companies that Apple doesn't need

00:52:47 ◼   ► to compare themselves against, it's these ones.

00:52:50 ◼   ► Because at that point, none of these companies have credible answers to the iPhone.

00:52:56 ◼   ► Especially Samsung.

00:52:57 ◼   ► Well, Nokia.

00:52:58 ◼   ► I was going to say, especially in Nokia.

00:53:00 ◼   ► Nokia is the real trailing person at this point.

00:53:03 ◼   ► Yeah, but at least they still sold a whole lot of phones.

00:53:07 ◼   ► Yeah, they did.

00:53:08 ◼   ► They did.

00:53:09 ◼   ► But it's like, if you were looking at what was the future, you know, you're looking at

00:53:12 ◼   ► like, what's the...

00:53:13 ◼   ► Yeah, but Samsung had a lot of...

00:53:15 ◼   ► They did pretty well with cell phone sales, the same as Nokia did.

00:53:18 ◼   ► Obviously nowhere near as good as Nokia.

00:53:21 ◼   ► But it's just so weird that they felt that he had to like...

00:53:25 ◼   ► It's just weird.

00:53:29 ◼   ► But he kind of makes it past that and we get to the event itself.

00:53:37 ◼   ► And I noticed when watching this, it was about six minutes into the event, which is about

00:53:42 ◼   ► how long it took Tim Cook to get to the iPhone 6 at the watch event.

00:53:47 ◼   ► Blowing through the previous stuff and getting right into the topic.

00:53:51 ◼   ► And I for one, I love the reveal here.

00:53:54 ◼   ► With the iPhone, very famously it was the three things that were really one thing.

00:53:59 ◼   ► The widescreen, video iPod, the internet communicator, it's all one device.

00:54:09 ◼   ► And here we have the image in the show notes, it's a quote from the Wall Street Journal

00:54:17 ◼   ► that says, "Last time there was this much excitement about a tablet, it had some commandments

00:54:21 ◼   ► written on it." It's a picture of Moses holding the Ten Commandments over his head with lightning

00:54:26 ◼   ► shooting out of them. It's a kind of a funny way, it's like, "Hey, this is what we're going

00:54:31 ◼   ► to be talking about today." And I think the longer he's gone, the more I realized that Jobs

00:54:40 ◼   ► had a sense of humor when it came to this sort of thing. Like when the iPhone 4 was,

00:54:46 ◼   ► the gizmodo thing he says you think you've seen this you ain't seen this and

00:54:49 ◼   ► he plays the the songaday song with the with antenna gate and there is sort of a

00:54:54 ◼   ► level of playfulness here and again I think that goes to that jobs is

00:54:58 ◼   ► genuinely excited about this product because it has fingerprints all over it

00:55:02 ◼   ► so he goes in and Steve Jobs knew I'd be watching and so he goes back to 1991 so

00:55:07 ◼   ► he says we're going to a tablet and the next slide is a power book from 1991 and

00:55:14 ◼   ► And he says Apple invented the modern laptop, which is interesting.

00:55:17 ◼   ► Remember in 1991, Jobs isn't at Apple, Jobs isn't at Next.

00:55:22 ◼   ► And he starts talking about these interfaces that Apple has pioneered.

00:55:31 ◼   ► And remember he does the same thing in the iPhone keynote.

00:55:33 ◼   ► He talks about the mouse, he talks about the click wheel, and then he talks about multi-touch.

00:55:38 ◼   ► And he kind of does it again here, but in a little bit of a different way, which is

00:55:45 ◼   ► interesting.

00:55:46 ◼   ► How did that hit you guys?

00:55:47 ◼   ► Neither of you were born in 1991, I don't think.

00:55:50 ◼   ► So I know.

00:55:52 ◼   ► I think I enjoyed the parallel to the iPhone keynote in this regard because I think what

00:55:59 ◼   ► it does, and I think the reason it worked then and the reason that it works now is it

00:56:03 ◼   ► shows that Apple is a company that is about refining and perfecting.

00:56:07 ◼   ► So showing, oh, we looked at our historical devices,

00:56:10 ◼   ► we looked at the things we've done in the past

00:56:12 ◼   ► before we started thinking about what we would do

00:56:14 ◼   ► in the future, because we took what worked

00:56:16 ◼   ► and we took what didn't, and now we've made

00:56:17 ◼   ► a better product out of it.

00:56:19 ◼   ► 'Cause it's like, I like that through all of these

00:56:22 ◼   ► big product announcements that Steve did,

00:56:26 ◼   ► with the iPhone and the iPad, he was drawing a lineage

00:56:28 ◼   ► back to everything he's ever learned.

00:56:30 ◼   ► And it's like, all of my experience to date has allowed us,

00:56:34 ◼   ► and all of our experience to date,

00:56:35 ◼   ► has allowed us to create this product.

00:56:37 ◼   ► I like that.

00:56:39 ◼   ► I will say last week I tweeted that I miss trackballs and people were like, "Trackball

00:56:47 ◼   ► users are crazy.

00:56:48 ◼   ► Don't mess with those guys."

00:56:49 ◼   ► Because they were like, "No, trackballs are awesome.

00:56:51 ◼   ► I have one on my desk."

00:56:52 ◼   ► What's the name of those old laptops that used to have a little nub?

00:56:58 ◼   ► Thinkpads, man.

00:56:59 ◼   ► Thinkpads, they still have them.

00:57:01 ◼   ► They do.

00:57:02 ◼   ► Oh yeah?

00:57:03 ◼   ► They still make them?

00:57:04 ◼   ► Yeah, yeah.

00:57:05 ◼   ► Oh, God.

00:57:06 ◼   ► I have one of the little, what were they actually called?

00:57:10 ◼   ► - Trackpoint.

00:57:11 ◼   ► - Yeah, so I had a Trackpoint and it had a Trackpad.

00:57:15 ◼   ► This is so confusing.

00:57:16 ◼   ► - Yeah, wow.

00:57:17 ◼   ► Can I tell you guys a secret?

00:57:18 ◼   ► Just me and you and the many, many people listening.

00:57:22 ◼   ► I really like Thinkpads and I really like the Trackpoint.

00:57:27 ◼   ► And if I were to run Windows, I would own a Thinkpad.

00:57:30 ◼   ► - Well, Thinkpads were always the best.

00:57:32 ◼   ► But I mean, the one that I had,

00:57:34 ◼   ► the Trackpad worked terribly.

00:57:35 ◼   ► The track point worked amazingly.

00:57:37 ◼   ► I used to use it every day.

00:57:38 ◼   ► It's super fast because you don't have to move your hands from the keyboard down to

00:57:41 ◼   ► the trackpad.

00:57:42 ◼   ► Yep.

00:57:43 ◼   ► It's cool.

00:57:44 ◼   ► It's nice.

00:57:45 ◼   ► It's like it gathers up speed.

00:57:46 ◼   ► It's awesome.

00:57:47 ◼   ► This was actually an episode about the post PC era.

00:57:51 ◼   ► We're going post post PC.

00:57:53 ◼   ► Okay.

00:57:54 ◼   ► Back to PCs again.

00:57:56 ◼   ► So he moves from that.

00:57:57 ◼   ► So like Myke, like you said, he sets the stage of look, we know what we're doing.

00:58:00 ◼   ► We've been doing this for a long time.

00:58:02 ◼   ► We have pioneered all this stuff.

00:58:04 ◼   ► We are standing in a wealth of history.

00:58:08 ◼   ► And he goes into sort of this conversation of the categories.

00:58:13 ◼   ► So he sets the stage of, you know, we have smartphones and we have laptops.

00:58:17 ◼   ► And everybody has a laptop and everyone has a smartphone.

00:58:20 ◼   ► And is there room for a third device?

00:58:22 ◼   ► And he lists off some tasks that a third category of product would have to be better at.

00:58:31 ◼   ► Everybody uses a laptop and/or a smartphone.

00:58:34 ◼   ► And the question has arisen lately.

00:58:37 ◼   ► Is there room for a third category of device

00:58:41 ◼   ► in the middle?

00:58:43 ◼   ► Something that's between a laptop and a smartphone.

00:58:46 ◼   ► And of course, we've pondered this question for years as well.

00:58:50 ◼   ► The bar is pretty high.

00:58:52 ◼   ► In order to really create a new category of devices,

00:58:55 ◼   ► those devices are going to have to be far better at doing

00:58:59 ◼   ► some key tasks.

00:59:01 ◼   ► They're going to have to be far better at doing some really

00:59:04 ◼   ► important things. Better than the laptop, better than the smartphone. What kind of

00:59:10 ◼   ► tasks? Well, things like browsing the web. That's a pretty tall order. Something

00:59:17 ◼   ► that's better at browsing the web than a laptop? Okay. Doing email, enjoying and

00:59:23 ◼   ► sharing photographs, video, watching videos, enjoying your music collection,

00:59:29 ◼   ► playing games, reading ebooks.

00:59:33 ◼   ► So I don't know about you guys but Steve Jobs reading a grocery list of features

00:59:39 ◼   ► isn't nearly as compelling as the pitch for the original iPhone.

00:59:43 ◼   ► It's not as epic, that's for sure I think.

00:59:47 ◼   ► Yeah, and you know these things, so he says, you know, internet email, like this whole list of like, I think it's seven things.

00:59:55 ◼   ► He says that a tablet would need to be better at these things to be a viable product.

01:00:03 ◼   ► And he uses those as the springboard to talk about the iPad and to talk about specifically

01:00:16 ◼   ► why tablets are better than netbooks.

01:00:18 ◼   ► I think for me this is the list of features, is the part that feels the oldest in this.

01:00:29 ◼   ► When I see the slides and when I'm seeing Jobs talking about categories and specific

01:00:36 ◼   ► features, it feels like it was a long time ago.

01:00:41 ◼   ► It feels like it was an age before the explosion of smartphones like in popularity and I guess

01:00:50 ◼   ► of mobile in general because this feels like it's trying to find all these different tasks

01:00:57 ◼   ► that people want to do and it feels like it's a bit limiting, you know?

01:01:04 ◼   ► Because people want to do everything, not just these seven features.

01:01:11 ◼   ► And there's some stuff that feels old to me.

01:01:16 ◼   ► When he's talking about enjoying your music, he doesn't say "listen to music", he says

01:01:21 ◼   ► "enjoy your music collection".

01:01:26 ◼   ► You hear that and you go "yeah, that's before music streaming, that's before all these other

01:01:31 ◼   ► services that you use today".

01:01:33 ◼   ► So even if five years is not a long time ago, in mobile I think, and especially for Apple,

01:01:40 ◼   ► it feels like a decade ago, like two decades ago, it feels like a long time.

01:01:46 ◼   ► And I think this list and this slide and the way that it presents these features, it feels

01:01:51 ◼   ► really old.

01:01:53 ◼   ► It does.

01:01:54 ◼   ► And so he moves from these categories and he says, "Well, what about netbooks?

01:02:00 ◼   ► are what some people say are the solution and he has an answer for that.

01:02:05 ◼   ► If there's going to be a third category of device it's going to have to be

01:02:09 ◼   ► better at these kinds of tasks than a laptop or a smartphone. Otherwise it has

01:02:14 ◼   ► no reason for being. Now some people have thought that that's a netbook. The

01:02:23 ◼   ► The problem is netbooks aren't better at anything.

01:02:26 ◼   ► They're slow.

01:02:34 ◼   ► They have low quality displays.

01:02:36 ◼   ► And they run clunky old PC software.

01:02:38 ◼   ► So they're not better than a laptop at anything.

01:02:42 ◼   ► They're just cheaper.

01:02:43 ◼   ► They're just cheap laptops.

01:02:45 ◼   ► And we don't think that they're a third category device.

01:02:49 ◼   ► Yeah.

01:02:50 ◼   ► So again, this is something we're five years on,

01:02:52 ◼   ► like netbooks.

01:02:53 ◼   ► We know now that netbooks are already fading that the iPad in many ways killed them even

01:02:57 ◼   ► though Chromebooks are kind of a thing.

01:02:59 ◼   ► Now we have the Chromebooks.

01:03:00 ◼   ► Yeah, yeah, I've got one.

01:03:03 ◼   ► I got one right here actually.

01:03:06 ◼   ► And he attacks the speed, he attacks the bad screens, and he attacks what he calls clunky

01:03:12 ◼   ► desktop software.

01:03:14 ◼   ► So what Jobs has done in this section is he has set the bar for what a tablet, what his

01:03:22 ◼   ► tablet needs to do software wise to be

01:03:24 ◼   ► success and some hardware things that

01:03:29 ◼   ► could set it apart and set it above

01:03:31 ◼   ► netbooks and I think at least while the

01:03:34 ◼   ► overall sale I think is weaker I think

01:03:36 ◼   ► that he answers all these points as as

01:03:39 ◼   ► we move forward but we think we've got

01:03:41 ◼   ► something that is and we'd like to show

01:03:45 ◼   ► it to you today for the first time and

01:03:48 ◼   ► and we call it the iPad.

01:03:50 ◼   ► (audience applauding)

01:03:53 ◼   ► - I mean, I kind of already showed my hand

01:03:54 ◼   ► at this a little bit, but I remember at the time

01:03:58 ◼   ► thinking like, man, the iPad, like that just,

01:04:01 ◼   ► and I know there were all those jokes

01:04:02 ◼   ► and I don't really think we need to go into that,

01:04:04 ◼   ► but I just don't think the iPad says anything.

01:04:09 ◼   ► Like that name, it says nothing.

01:04:11 ◼   ► Like iPhone, it's like, okay, I get it.

01:04:14 ◼   ► It's like iPhone and then, you know, like book,

01:04:16 ◼   ► you know, you kind of get it like MacBook, iBook,

01:04:18 ◼   ► there was something about it,

01:04:19 ◼   ► like it made sense to me in a way,

01:04:21 ◼   ► like it's kind of like a book.

01:04:22 ◼   ► Like what, like a pad of paper?

01:04:24 ◼   ► Like what are we calling as a pad here?

01:04:26 ◼   ► Like, I don't know, I'm not,

01:04:29 ◼   ► I don't think slate was the right term.

01:04:32 ◼   ► I think it was interesting when you brought up Federico,

01:04:36 ◼   ► when John Gruber, like he, I believe he thought

01:04:39 ◼   ► it was just gonna be called the tablet, right?

01:04:41 ◼   ► The Apple tablet.

01:04:41 ◼   ► - John Gruber and I think other people also really liked

01:04:46 ◼   ► the idea of Apple Canvas as a name.

01:04:49 ◼   ► - Canvas is actually quite nice.

01:04:51 ◼   ► And I think if this was today,

01:04:54 ◼   ► it would be called something like that

01:04:56 ◼   ► because Mr. Cook's regime is moving away from I, right?

01:05:01 ◼   ► You know, you've got like Apple Bay and et cetera, et cetera.

01:05:04 ◼   ► So I think like if it was today's product,

01:05:06 ◼   ► it might be called Canvas is a great name, actually.

01:05:09 ◼   ► I think it shouldn't have had I.

01:05:13 ◼   ► I think even then it was maybe that was a bit long in the tooth at that point.

01:05:20 ◼   ► So the name, now it's like the iPad is the iPad and it's like the name means nothing,

01:05:27 ◼   ► but even today when I think about it, when I think about that name, I'm kind of turned

01:05:31 ◼   ► off by the name.

01:05:34 ◼   ► You know, I think it's one of those things that I've sort of settled into it.

01:05:37 ◼   ► I hated MacBook Pro as a name and now it's MacBook Pro with Red on Display.

01:05:41 ◼   ► Like that's a whole sentence, that's not a name.

01:05:43 ◼   ► But you know, as things age you just kind of get used to it.

01:05:48 ◼   ► You know, I do think guys we need to take a moment here and we need to recognize someone

01:05:53 ◼   ► who was in the crowd.

01:05:55 ◼   ► Fistpump guy, if you remember from the iPhone keynote, I think he was sick maybe or he wasn't

01:06:02 ◼   ► around but his cousin, Fistpump guy's cousin, he was here.

01:06:07 ◼   ► Weasel guy.

01:06:08 ◼   ► I happen to have one right here.

01:06:16 ◼   ► So the guy, you know, like this is, you know, Java's showing it for the first time.

01:06:22 ◼   ► And I, at least I think Myke, you were as well, I was a little underwhelmed.

01:06:27 ◼   ► Yeah, so right, okay.

01:06:30 ◼   ► There is nothing this design, that this device could have looked like, other than what it

01:06:35 ◼   ► looked like.

01:06:37 ◼   ► There is nothing.

01:06:38 ◼   ► how it needed to look. But the thing that I really didn't like the look of was the bezel

01:06:45 ◼   ► or the bezel. I think it's called bezel. The bezel. Yeah, the bezel. It was really thick,

01:06:50 ◼   ► like crazily thick. And I know that Apple kind of made a reason for it. But I think

01:06:55 ◼   ► in later years they've shown that they don't believe that that was ever true. I think this

01:07:00 ◼   ► is what we could do. Your iPad right now has like a piece of paper between the screen and

01:07:06 ◼   ► the edge like that that thicker bazelle but I don't think is why are we

01:07:11 ◼   ► calling it that? It's the correct pronunciation. They sold it as where you're gonna put your thumbs right like

01:07:21 ◼   ► but they they have been able to slim it down first on the iPad mini and then on

01:07:26 ◼   ► the iPad air because iOS can now sort of ignore exactly input yeah and so I think

01:07:31 ◼   ► it was a thing where if they could have done it software wise they would have

01:07:35 ◼   ► What about the iPhone at the time then?

01:07:37 ◼   ► But I think the other...

01:07:38 ◼   ► He's just ignoring my question.

01:07:40 ◼   ► I am.

01:07:41 ◼   ► But the iPhone at the time didn't have bezels that were that thick.

01:07:45 ◼   ► But you hold it differently, I think.

01:07:47 ◼   ► Nah, nah.

01:07:48 ◼   ► Yes.

01:07:49 ◼   ► I don't think so.

01:07:50 ◼   ► That's what I'm trying to say.

01:07:51 ◼   ► More of your thumb is on the screen.

01:07:53 ◼   ► Bah!

01:07:54 ◼   ► I think that part of it is that the iPad, and in this keynote, they show the iPad can

01:08:04 ◼   ► be held in any direction.

01:08:05 ◼   ► Myke, why don't you like the bezel?

01:08:08 ◼   ► I just think it was too thick, man.

01:08:10 ◼   ► And I think that designs today have shown that Apple agree with that.

01:08:14 ◼   ► But anyway, I also didn't like the way that the home screen just looked like a big iPod

01:08:22 ◼   ► or an iPhone and space is huge between them.

01:08:25 ◼   ► I would like to register a complaint.

01:08:27 ◼   ► Why?

01:08:28 ◼   ► Can I register a complaint?

01:08:30 ◼   ► To this day, the very day, the iPad does not keep your icons in the same place when you

01:08:36 ◼   ► rotate the screen.

01:08:38 ◼   ► So if your instant paper icon is all the way on the right and then you turn it, sometimes

01:08:42 ◼   ► it's on the left on the next row and that drives me insane.

01:08:45 ◼   ► If you think that's bad, you need to take time for 6+ right?

01:08:50 ◼   ► So 6+ you've got 4 icons across the top and then 7 down the side.

01:08:56 ◼   ► You rotate that, right?

01:08:58 ◼   ► Imagine what happens then.

01:08:59 ◼   ► You've got seven across the top and four down the side.

01:09:02 ◼   ► It is literally impossible to remember where that's going.

01:09:07 ◼   ► I'm not a computer scientist or I'm not an engineer, but it really bothers me.

01:09:13 ◼   ► I don't know.

01:09:16 ◼   ► All throughout this, Jobs is rotating the device.

01:09:20 ◼   ► In almost all the demos he says, "This is what it looks like in portrait.

01:09:23 ◼   ► This is how it's in landscape."

01:09:26 ◼   ► Can I just say one thing guys? I'm sorry. Because today, I mean, we have the iPad Air 2 and we've had like five years of iPad and we say that the iPad was really thick.

01:09:38 ◼   ► But if I remember correctly, a lot of people were impressed with the thinness of the original iPad back then.

01:09:45 ◼   ► Sure.

01:09:46 ◼   ► And like, like, if you if you read all the reviews, they're like the iPad is super thin,

01:09:53 ◼   ► which like it's doesn't make any sense today, because we have all these new devices.

01:09:58 ◼   ► But I think back then, like, some people make is correct.

01:10:02 ◼   ► Some people were complaining about the size of the bezel.

01:10:05 ◼   ► And like, it's it's too wide.

01:10:06 ◼   ► And, you know, those sorts of complaints.

01:10:09 ◼   ► But the thinness of the device, I think it was it was like people were impressed.

01:10:15 ◼   ► I think.

01:10:16 ◼   ► Yeah, and I think that, I think part of this is that we have seen in 2010, we've seen,

01:10:22 ◼   ► you know, three iPhones at this point, and we kind of understand that iOS devices are

01:10:29 ◼   ► a screen and then like everything required to power the screen but nothing more.

01:10:34 ◼   ► And so the iPad was relatively simple looking, you know, I read a bunch of reviews of the

01:10:39 ◼   ► original iPad over the last couple days and all of them are like, it's really like minimal,

01:10:43 ◼   ► nothing here that doesn't need to be here and that I think leads to some of

01:10:47 ◼   ► this of like you know what the original iPad and every iPad since is kind of boring to

01:10:51 ◼   ► look at but it's that's not the point the point is that it's the screen and

01:10:56 ◼   ► everything happens on the screen it's all about the the multi-touch glass and

01:11:00 ◼   ► the rest of it is just has to be there and so that's the part that Apple keeps

01:11:04 ◼   ► shaving off. So let's we're gonna come back to the hardware but but so job shows

01:11:08 ◼   ► it up, he holds it up shows it and then he starts to talk about it and the

01:11:14 ◼   ► brilliance of this keynote and the reason this keynote stands out most in

01:11:18 ◼   ► my mind is the way that Jobs demos the iPad is in a big comfortable chair with

01:11:26 ◼   ► a little table next to it. You know it's not standing at a desk he's not walking

01:11:30 ◼   ► around the stage like he is with an iPhone or an iPod but he is sitting in

01:11:35 ◼   ► chair his feet are up and he's he in that very like simple change to his

01:11:42 ◼   ► presentation style he is conveying so much about what Apple viewed how Apple

01:11:48 ◼   ► viewed the iPad as you know that someone has said it's not a lean forward device

01:11:53 ◼   ► it's a lean back device and I think Jobs wanted to portray that this is a relaxed

01:11:58 ◼   ► thing you don't have to be hunched over your desk you're not clutching it in the

01:12:01 ◼   ► hand as you walk down the hall but you're you're at home and you're you're

01:12:03 ◼   ► relaxed and the tablet just kind of sits in your lap and you can hold it and it's a very

01:12:08 ◼   ► intimate device and that's a word that he comes back to as he moves through some of

01:12:13 ◼   ► the software stuff.

01:12:14 ◼   ► That was an intern's life that was made hell for like a month trying to find that right

01:12:20 ◼   ► chair man.

01:12:21 ◼   ► Oh I guarantee it, yeah that guy like rage quit.

01:12:25 ◼   ► The original iPad was too heavy to hold it with one hand without your leg behind it so

01:12:31 ◼   ► using these legs as a prop on the iPad. That's really smart in hindsight.

01:12:38 ◼   ► Sick burn, bro.

01:12:39 ◼   ► I mean, it was heavy.

01:12:41 ◼   ► It was heavy. It was heavy.

01:12:43 ◼   ► Yeah, so he gets into basically right off the bat, he starts with mobile Safari. And

01:12:52 ◼   ► in hindsight makes obviously a ton of sense. And even in the iPhone keynote, they spend

01:12:56 ◼   ► a lot of time on Safari saying, "Hey, look, this is the whole web. This is not some like

01:13:00 ◼   ► janky browser on a Blackberry, but this is WebKit,

01:13:03 ◼   ► this is the internet, you know.

01:13:04 ◼   ► And he starts on that with the iPad,

01:13:09 ◼   ► but in hindsight, it drags out a little bit.

01:13:14 ◼   ► - Yeah, so we all had to watch this video

01:13:17 ◼   ► in preparation for this show,

01:13:20 ◼   ► and we all had to endure watching this,

01:13:24 ◼   ► so you now get the pleasure of listening to it.

01:13:28 ◼   ► And here we are right at the New York Times.

01:13:31 ◼   ► You can see how fast it is.

01:13:34 ◼   ► And I can just scroll around here

01:13:37 ◼   ► and look at the whole front page of the New York Times.

01:13:41 ◼   ► Anywhere I want to go, anything I want to make bigger,

01:13:44 ◼   ► I can make bigger.

01:13:45 ◼   ► If I want to go into a story, I can just touch it.

01:13:52 ◼   ► And I go into that story.

01:13:56 ◼   ► Back to the front page. And so I can browse around the New York Times so easily.

01:14:07 ◼   ► It's really great. I go down here.

01:14:11 ◼   ► See what's happening today?

01:14:19 ◼   ► And again, just so easy to go into a story like this.

01:14:26 ◼   ► See the photographs, read the story.

01:14:31 ◼   ► It's that simple.

01:14:32 ◼   ► During, whenever we watched it last night, my wife watched part of it, and I think this

01:14:38 ◼   ► is about the time that she just got up and went to bed.

01:14:41 ◼   ► It's so painful.

01:14:43 ◼   ► Welcome to episode one of Steve Uses the Internet.

01:14:46 ◼   ► It's just the worst.

01:14:48 ◼   ► It's the worst.

01:14:50 ◼   ► What's really convenient is that it's using this idea of holding the internet in your

01:14:58 ◼   ► hands which is like a recurring theme in the whole keynote.

01:15:03 ◼   ► What I don't like in hindsight in looking back at this video is that it is saying you

01:15:09 ◼   ► can look at an entire webpage using the iPad.

01:15:14 ◼   ► But of course in practice, once you got the device, in the demo Steve was using an iPad

01:15:21 ◼   ► showing the New York Times website and it was not a retina iPad because it was the original

01:15:27 ◼   ► iPad with standard resolution screen and it's zooming in and out of the webpage.

01:15:37 ◼   ► So if you try to read something like the New York Times on the original iPad in portrait

01:15:43 ◼   ► mode with no retina screen, it wasn't really super comfortable to read and you had to double

01:15:51 ◼   ► tap to zoom into the small text on the Times webpage.

01:15:59 ◼   ► It makes for a good demo because the camera shows the iPad from a distance but if you

01:16:05 ◼   ► try to read the small text in practice you need to pinch and you need to double tap to

01:16:09 ◼   ► zoom so I think Apple is clever to show a whole web page in portrait mode because it

01:16:17 ◼   ► was the full web page, it just wasn't super comfortable to read.

01:16:21 ◼   ► What's interesting in comparing this to the way that they introduced this with the iPhone

01:16:26 ◼   ► is when they were saying you can see the full web what they were talking about was it's

01:16:30 ◼   ► It's not WAP, right?

01:16:31 ◼   ► It's not this like, an internet that doesn't look anything

01:16:35 ◼   ► like the internet.

01:16:36 ◼   ► And then when they're showing off the iPad,

01:16:38 ◼   ► what they're battling against is horribly designed

01:16:42 ◼   ► mobile navigation, you know?

01:16:45 ◼   ► Like the fixed navigation before responsive

01:16:47 ◼   ► that people would do where they'd try and spoof it

01:16:49 ◼   ► to look like an iPhone app.

01:16:51 ◼   ► - Oh my God.

01:16:52 ◼   ► - That's what we're battling against.

01:16:54 ◼   ► The real web is not that, right?

01:16:56 ◼   ► So that's kind of like just an interesting thing

01:16:58 ◼   ► is like originally Apple's battling against WAP

01:17:00 ◼   ► and then later they're battling against themselves.

01:17:03 ◼   ► - Yeah. - Right.

01:17:04 ◼   ► A whole website in the palm of your hands is what Jobs says.

01:17:07 ◼   ► On more than one occasion,

01:17:09 ◼   ► and it's even in the Johnny Ives, Scott Forstall,

01:17:11 ◼   ► White Room video later.

01:17:12 ◼   ► - The 25 minute long video.

01:17:14 ◼   ► - Oh gosh, yeah. - Why is it?

01:17:16 ◼   ► - Super long.

01:17:17 ◼   ► - Eight whole minutes, man.

01:17:21 ◼   ► - So we see Safari and then Jobs gives us a tour

01:17:24 ◼   ► of the built-in app.

01:17:25 ◼   ► So we see mail, photos, calendars, contacts, maps, YouTube and videos all shown off.

01:17:30 ◼   ► And if I could be honest with you guys, it was all so boring I didn't even make any clips

01:17:34 ◼   ► for the show.

01:17:35 ◼   ► Like it's weird right because they have to build the case that the iPad is easy to use

01:17:41 ◼   ► but they can't rely on iOS to sell that for them because we already know what iOS can

01:17:48 ◼   ► do and what iOS looks like.

01:17:50 ◼   ► And so what Jobs is doing in all of these apps is showing how it's different than the

01:17:55 ◼   ► iPhone, but again, not as compelling because we've already seen this stuff, we already

01:18:01 ◼   ► have iPhones in our pockets at this point.

01:18:03 ◼   ► Nothing was different enough that it heralded people needing to go crazy over it, right?

01:18:09 ◼   ► Not that there's anything wrong with that because part of the beauty of the iPad was

01:18:14 ◼   ► you'd already trained iPhone users.

01:18:17 ◼   ► That's the reason that it runs iOS, right?

01:18:18 ◼   ► it didn't run iPad, it ran iPhone OS.

01:18:22 ◼   ► - I think Jobs even says that,

01:18:23 ◼   ► like we already have 100 million people

01:18:24 ◼   ► who are gonna know how to use this.

01:18:26 ◼   ► - 'Cause they could have made an iPad OS

01:18:28 ◼   ► and it probably would have been better suited to the iPad

01:18:31 ◼   ► and would have thought about it in completely different ways.

01:18:33 ◼   ► - They had that Newton OS laying around still.

01:18:35 ◼   ► - Exactly, you could just strap up the ink well

01:18:37 ◼   ► and let's go crazy.

01:18:38 ◼   ► But that wouldn't have been a very good idea,

01:18:43 ◼   ► but what it does is it leads to kind of like a demo,

01:18:46 ◼   ► which when you're showing off the universal,

01:18:50 ◼   ► or what was in universal kind of applications

01:18:52 ◼   ► that Apple made, it kind of drag on a little bit.

01:18:57 ◼   ► - Many people thought that Safari was the killer app

01:19:01 ◼   ► on the iPad because it was so impressive

01:19:03 ◼   ► that it let you see a full webpage.

01:19:08 ◼   ► And there's a review from Topolski at Engadget,

01:19:12 ◼   ► there's Jason Snell, I don't know if you guys

01:19:14 ◼   ► are familiar with this guy.

01:19:15 ◼   ► - Sorry, no?

01:19:16 ◼   ► - Jason Snell, I think he used to drive around Cupertino

01:19:22 ◼   ► at the time, he also reviewed iPads and iPhones

01:19:29 ◼   ► for a website called Macworld.

01:19:31 ◼   ► So he said, you know, Safari was like just something

01:19:35 ◼   ► different in holding a webpage in your hands.

01:19:38 ◼   ► So people were impressed with Safari,

01:19:41 ◼   ► and I actually kind of, you know, it was ironic

01:19:44 ◼   ► in seeing the flash plugin errors in the keynote,

01:19:49 ◼   ► like Steve casually ignoring the flash boxes

01:19:54 ◼   ► in the Times and other websites.

01:19:57 ◼   ► - I think it even gets a chuckle at one point,

01:19:59 ◼   ► like he scrolls past one and people are like, huh?

01:20:02 ◼   ► - It's like smirking. - Flash.

01:20:03 ◼   ► - Yeah, and, but the other software,

01:20:06 ◼   ► I think you guys make a good point,

01:20:11 ◼   ► because it was nothing terrible, terribly in nobody, like original, you know?

01:20:18 ◼   ► I mean of course it's got a calendar, of course it does mail, and of course it lets you see

01:20:22 ◼   ► more stuff than the iPhone because the screen is bigger.

01:20:25 ◼   ► That calendar, man.

01:20:26 ◼   ► When it came up, my eyes nearly fell out.

01:20:32 ◼   ► So it's, it's, it kinda looks obvious, you know?

01:20:36 ◼   ► Of course it does these things.

01:20:39 ◼   ► But also maybe, like, the same argument that you go, of course it does this.

01:20:46 ◼   ► Maybe it's also a benefit, you know, because it should do these things.

01:20:51 ◼   ► And now I don't know if our perspective is being altered by the fact that we know iOS

01:20:58 ◼   ► 7 and this new design and now iOS 8 with all these new features, and we look at this stuff

01:21:04 ◼   ► and we're like, yeah, it's boring.

01:21:06 ◼   ► And it's difficult for me to remember exactly the feeling that I had when I first saw the

01:21:12 ◼   ► calendar and mail.

01:21:14 ◼   ► I remember that I was impressed with Safari especially because it looked impressive.

01:21:18 ◼   ► It was not super readable and I needed to zoom into web pages to see actual text.

01:21:25 ◼   ► But I was impressed.

01:21:27 ◼   ► And the demo in the keynote is just too long I think.

01:21:32 ◼   ► And it's like, "Oh my God, can you please finish?"

01:21:35 ◼   ► And I think it's the same feeling that you get when they invite developers on stage from

01:21:41 ◼   ► other companies to demo stuff.

01:21:44 ◼   ► So the only advantage here is that it's Steve Jobs, you know, so he actually manages to

01:21:50 ◼   ► entertain people in a way.

01:21:52 ◼   ► But even if it's Steve, it's still, I think, too long and boring.

01:21:56 ◼   ► You know what it felt like?

01:21:58 ◼   ► You know when at WWDC they show off Mountain Lion and then they have an event like...

01:22:05 ◼   ► three weeks later where they show up Mountain Lion again.

01:22:08 ◼   ► Right.

01:22:09 ◼   ► Why are you doing this to us?

01:22:11 ◼   ► In case you didn't see this guys, let's run through the exact same demo we did three months ago.

01:22:15 ◼   ► In hindsight, two things really struck me.

01:22:18 ◼   ► One, we mentioned earlier that he rotates the iPad, at least a lot more than I do mine.

01:22:22 ◼   ► But there's also a lot of silence in this demo because, like you heard a couple of minutes ago with the browsing,

01:22:29 ◼   ► that's true throughout these. He's tapping on things, he's showing things,

01:22:34 ◼   ► and he's sort of letting the iPad speak for itself, but again, this whole section,

01:22:41 ◼   ► thankfully it's almost over, we're going to be in hardware soon, it doesn't land well for me.

01:22:48 ◼   ► Yeah, I understand the way you feel because considering how I felt at the time,

01:23:00 ◼   ► I think today I have the same thought, like, I'm not sure about the software that I'm seeing here.

01:23:09 ◼   ► But also, I try to go back and read original first impressions after the keynote.

01:23:19 ◼   ► And a lot of people, in spite of the silence, right, in spite of this section feels weird,

01:23:27 ◼   ► thought that we all have, I think. A lot of people reacted to the keynote as saying,

01:23:34 ◼   ► "Yeah, the iPad's strength is that it becomes, like, the device becomes the app that you're using."

01:23:42 ◼   ► So the calendar makes the iPad turn into a physical calendar. And when you're using Safari,

01:23:50 ◼   ► you're holding a webpage. And when you're doing mail, you know, you're doing that kind

01:23:55 ◼   ► of stuff with messages like those paper sheets.

01:24:00 ◼   ► The software we think is boring today, at the time it made the iPad even more than the

01:24:06 ◼   ► iPhone, it made the iPad feel like a device that can become multiple things.

01:24:13 ◼   ► And Myke, for me, I think and for us, you know when on virtual we talk about Kirby?

01:24:21 ◼   ► The Nintendo character.

01:24:22 ◼   ► So Kirby is basically nothing, it's like a pink blob.

01:24:27 ◼   ► The peculiarity of Kirby is that it can absorb enemies to turn into different characters.

01:24:33 ◼   ► Like you can absorb a knight and Kirby wears a sword and like a helmet.

01:24:38 ◼   ► Or you can absorb an archer and Kirby has arrows and stuff.

01:24:44 ◼   ► So in a way, the iPad is like Kirby.

01:24:47 ◼   ► It's basically nothing, it's like a screen with bezels and in this case Myke doesn't

01:24:51 ◼   ► like the bezels. But the screen and the software that today we think it's boring, and maybe

01:24:58 ◼   ► at the time the keynote was not structured so well, but the iPad can turn into multiple

01:25:04 ◼   ► things depending on the apps that you use. And an obvious benefit, but also limitation,

01:25:12 ◼   ► depending on how you look at it, is that it runs one app at a time. And so that, I think,

01:25:20 ◼   ► is mainly a hardware limitation, but it's also a design decision, because there's no

01:25:28 ◼   ► multitasking, there's no split screen, but yeah, it was a strong metaphor.

01:25:36 ◼   ► It becomes what you want to use.

01:25:38 ◼   ► The iPad is really thin.

01:25:41 ◼   ► It's a half an inch thin.

01:25:43 ◼   ► And it weighs just one and a half pounds.

01:25:46 ◼   ► That is thinner and lighter than any netbook.

01:25:51 ◼   ► So can I share something with you guys?

01:25:54 ◼   ► Yeah.

01:25:55 ◼   ► Okay.

01:25:56 ◼   ► So, I know we make fun of Myke for having a purchasing problem, but right here, I'm

01:26:02 ◼   ► going to tap it, I have an original iPad I bought on eBay.

01:26:06 ◼   ► I want to now state for the record of where we are in our lives, you are now the one with

01:26:14 ◼   ► the problem not me because you are buying recently you have been buying so

01:26:18 ◼   ► much crazy stuff. I bought classics. Yep and then I listened to you on on Mac

01:26:25 ◼   ► power users give a basic inventory of all your old hardware like I buy new

01:26:30 ◼   ► current dumb things right that I play around with and then get rid of them you

01:26:33 ◼   ► buy old stuff that you just put in a closet. That's not untrue so I have some

01:26:39 ◼   ► thoughts on the the iPad hardware and

01:26:44 ◼   ► Jobs introduces it and to Federico to your

01:26:46 ◼   ► point earlier was definitely crazy thin

01:26:49 ◼   ► definitely crazy light but again five

01:26:53 ◼   ► years later we know that this thing is

01:26:55 ◼   ► gargantuan it'll be in the show notes a

01:26:59 ◼   ► little photo gallery I've done of this

01:27:01 ◼   ► versus an iPad Air 2 and it's sort of

01:27:04 ◼   ► shocking how far we've come and not so

01:27:07 ◼   ► so it's not so much time.

01:27:09 ◼   ► But holding this thing, it's still, like if you forgive the weight of it, it's still really

01:27:15 ◼   ► comfortable to hold with that curved back, even though it seems weird now, and like you

01:27:20 ◼   ► sit it down on the table and it rocks around a little bit.

01:27:23 ◼   ► It really is a nice looking piece of kit.

01:27:27 ◼   ► I think part of the reason for the curved back was like when they did the iMac, you

01:27:31 ◼   ► know, it makes it look thinner.

01:27:34 ◼   ► It makes it feel thinner, which is, I think,

01:27:36 ◼   ► even more important with this, holding it.

01:27:38 ◼   ► And look, my thumbs rest on the bezels.

01:27:41 ◼   ► This iPad on the e-book has definitely been open,

01:27:43 ◼   ► so the screen sort of clicks in on one side,

01:27:45 ◼   ► which is, I'm sure that's fine.

01:27:47 ◼   ► But what impressed me when I got this out of the box

01:27:52 ◼   ► was really how good the screen is in some certain ways.

01:27:58 ◼   ► Yes, it's not retina, yes, it's not bonded.

01:28:00 ◼   ► You could drive a car in the space

01:28:02 ◼   ► between the glass and the LCD.

01:28:04 ◼   ► but it looks pretty good.

01:28:06 ◼   ► I've done some reading on it.

01:28:07 ◼   ► In fact, most of the research for the show

01:28:09 ◼   ► I did on this iPad.

01:28:10 ◼   ► - Look at you. - You can read on it.

01:28:11 ◼   ► - Really, really like getting deep into the subject.

01:28:14 ◼   ► - Yeah, I will tell you a lot of modern websites,

01:28:18 ◼   ► like it's running iOS 5,

01:28:20 ◼   ► really choke on the slower processor

01:28:22 ◼   ► and with only 256 megabytes of RAM,

01:28:26 ◼   ► really just like poops out pretty quickly.

01:28:28 ◼   ► - Was this the thing that you've been saying

01:28:30 ◼   ► that you've been teasing?

01:28:31 ◼   ► - Yeah, I've had this for,

01:28:33 ◼   ► I've been testing this original iPad for several weeks now.

01:28:37 ◼   ► But what's really impressive, and I even wrote about it

01:28:39 ◼   ► in my review of it back in 2010,

01:28:41 ◼   ► is that the screen is really bright, and the IPS.

01:28:45 ◼   ► So you can sit this thing down or watch a movie on the bed,

01:28:49 ◼   ► and we take for granted now that you can see the screen

01:28:52 ◼   ► from almost any angle.

01:28:53 ◼   ► Sometimes on a laptop screen, if you're laying down

01:28:56 ◼   ► and the MacBook's up on a thing, it looks inverted,

01:28:59 ◼   ► 'cause the colors don't work correctly from certain angles.

01:29:03 ◼   ► But even with this original iPad, the color is so good.

01:29:06 ◼   ► You can really read laying down with it in parallel with you

01:29:09 ◼   ► and still see everything.

01:29:12 ◼   ► Seems really great.

01:29:14 ◼   ► So I gave my original iPad to my mom.

01:29:19 ◼   ► And I think this was like two years ago,

01:29:23 ◼   ► because she was asking me for a new computer.

01:29:27 ◼   ► And I was like, just use my old iPad.

01:29:29 ◼   ► And because I'm a terrible son, and I

01:29:32 ◼   ► didn't want to buy a new MacBook.

01:29:36 ◼   ► So you guys know that I'm into this whole process of finding loopholes to use web services

01:29:42 ◼   ► for free and like web services that you're not supposed to use in Italy, I find ways

01:29:47 ◼   ► to keep using them.

01:29:49 ◼   ► So back before when I think Spotify was not officially available in Italy or maybe it

01:29:56 ◼   ► was a thing about Spotify Radio and Spotify Premium, anyway I found a way to let my mom

01:30:02 ◼   ► listen to music on Spotify without paying or without using a VPN.

01:30:09 ◼   ► And I think a few months ago she called me and she was like, you know, the music thing

01:30:16 ◼   ► on the iPad stopped working.

01:30:19 ◼   ► And so I went to check on the iPad and basically I think she updated the Spotify app on the

01:30:28 ◼   ► the App Store on iOS 5 still?

01:30:32 ◼   ► Yep, I was fine.

01:30:34 ◼   ► 5.1?

01:30:35 ◼   ► Okay.

01:30:36 ◼   ► So she updated the Spotify app and basically it changed some settings or maybe it reset

01:30:42 ◼   ► some sort of cache or plist file.

01:30:46 ◼   ► The loophole was closed and she couldn't listen to free music anymore and she was sad.

01:30:53 ◼   ► But it reminded me that the original iPad, like, I spent like an afternoon trying to

01:30:58 ◼   ► understand what was going on.

01:31:01 ◼   ► Because you know, it's like, I set up that system like many, many months before.

01:31:08 ◼   ► And it reminded me of just how nice the original iPad is, but how heavy it is today.

01:31:17 ◼   ► my mom is still using my original keyboard dock, which I know is an unpopular opinion.

01:31:24 ◼   ► I actually kind of love the the keyboard dock of the iPad. I'm sorry.

01:31:30 ◼   ► No, no, we'll make it back to accessories. So the big story here though is the A4, which

01:31:36 ◼   ► is Apple's first custom chip. Apple had bought PA semiconductor before this, and remember

01:31:43 ◼   ► this is pre iPhone 4 and in reading these reviews and we've got the during

01:31:48 ◼   ► Fireball 1 here is how people were like blown away by the speed of this thing.

01:31:52 ◼   ► iPad is powered by our own custom silicon. We have an incredible group that

01:31:59 ◼   ► does custom silicon at Apple. We have a chip called A4 which is our most

01:32:02 ◼   ► advanced chip we've ever done that powers the iPad. It's got the processor,

01:32:06 ◼   ► the graphics, the IO, the memory controller, everything in this one chip

01:32:11 ◼   ► and it screams and you can have 16, 32 or 64 gigabytes of flash solid-state

01:32:20 ◼   ► storage inside the iPad. And I will say guys like yes sort of like the Safari

01:32:26 ◼   ► sort of chokes from the heavy JavaScript websites and yes the RAM is really

01:32:31 ◼   ► limiting like opening native apps on this and like blasting around settings

01:32:36 ◼   ► and stuff like the iPad the original iPad is still feels relatively fast it's

01:32:42 ◼   ► not nearly as fast as a modern iPad but it's it's not the same as using a

01:32:48 ◼   ► computer that's 10 years old you know it it holds up and I think that's a real

01:32:52 ◼   ► testament to why Apple did this you know this is the first foray into custom

01:32:56 ◼   ► custom chip and and they say in the in the keynote you know that you know we

01:33:04 ◼   ► We get to control the whole stack here and clearly that pays off in things like battery life.

01:33:09 ◼   ► What is the battery life of this remarkable device?

01:33:12 ◼   ► We've been able to achieve 10 hours of battery life with one and a half pound of ice.

01:33:21 ◼   ► 10 hours of battery life, which means I can take a flight from San Francisco to Tokyo

01:33:28 ◼   ► and watch video the whole way on one charge.

01:33:32 ◼   ► pretty nice. A couple other interesting things that I've forgotten you can get

01:33:36 ◼   ► one up to 64 gigabytes the 3gs at the time only went to 32 so you get 64

01:33:42 ◼   ► gigabytes of storage and it launched with 802.11n as opposed to just BNG so

01:33:47 ◼   ► pretty pretty decent wireless out of the box and what everybody loves the 30 pin

01:33:53 ◼   ► dock connector I had to use my iPod classic cable and which you know I had

01:33:58 ◼   ► handy because I'm me. But it Steve Jobs says so it plugs into the entire iPod ecosystem

01:34:05 ◼   ► like in 2010 that's still what it is. But I think most interestingly is that this iPad

01:34:12 ◼   ► and my Retina iPad Mini which is sitting right here next to it have the same battery life.

01:34:19 ◼   ► Which of course Jason Snell spoke about and I don't know about you guys but I was really

01:34:24 ◼   ► impressed you know in 2010 laptops were not getting the kind of battery life they do now

01:34:27 ◼   ► now, so 10 hours just seemed to last forever.

01:34:32 ◼   ► I think it was impressive at the time, I think it should last more today.

01:34:38 ◼   ► Especially when you use the iPad for work, like every day.

01:34:46 ◼   ► It seems that the battery is always running out, and I feel like it's been 3 years since

01:34:54 ◼   ► the first retina iPad and I feel like instead of going after this crazy thinness, even if

01:35:01 ◼   ► it's super welcome, like I just wish that at some point they would just go against that

01:35:08 ◼   ► self-imposed limit of 10 hours of battery life and just maybe try to do at least 12.

01:35:14 ◼   ► It's always that couple of hours that like I just wish it at those two extra hours to

01:35:20 ◼   ► to work more or to play more games. But it was impressive. It was impressive.

01:35:26 ◼   ► And I will say holding this iPad and thinking about the Air 2 and even the iPad mini, I

01:35:32 ◼   ► don't think Apple is so much concerned about weight or about thickness as they are about

01:35:36 ◼   ► weight. That making this, making these things easier to hold in one hand, like reading iPad

01:35:43 ◼   ► reviews like laying on my couch the last couple nights on this thing, like, I mean this is

01:35:48 ◼   ► like super first-world problem but it

01:35:50 ◼   ► it's a heavy device compared to what we

01:35:52 ◼   ► have now. I think Apple has been all

01:35:54 ◼   ► about making this thing lighter and the

01:35:58 ◼   ► thinness is just sort of a byproduct of

01:36:00 ◼   ► that but I do think Jason is right in his

01:36:02 ◼   ► post about you know Apple was solving

01:36:05 ◼   ► for battery life and very clearly an

01:36:07 ◼   ► iPad is supposed to get 10 hours of battery life

01:36:10 ◼   ► or if it has this you could do 3G

01:36:12 ◼   ► now of course you can do LTE so you have

01:36:15 ◼   ► nine hours and you know it was kind of another thing I'd forgotten I'd forgotten

01:36:19 ◼   ► the original iPad had 3G I feel like not a lot of people that I saw at least went

01:36:24 ◼   ► with that compared to now you know I've got a LTE iPad Mini and I love having

01:36:29 ◼   ► Verizon data on my tablet but what's also interesting is something else I'd

01:36:33 ◼   ► forgotten is that this iPad does not have a camera there is no no can't

01:36:39 ◼   ► there's no camera which you know the iPad Air 2 event they talk at length

01:36:44 ◼   ► about people taking photos with an iPad, so clearly a lot has changed in half a decade.

01:36:51 ◼   ► I think in general about the iPad hardware, Safari was regarded by many as the killer

01:36:59 ◼   ► software feature, and I think that overall the Apple A4 was the killer feature of the

01:37:05 ◼   ► iPad hardware.

01:37:07 ◼   ► Because yes, it's got this great screen, yes it's got battery life, and yes it's got speakers

01:37:12 ◼   ► and Bluetooth and Wi-Fi and 3G also, but the killer feature was really the custom silicon

01:37:19 ◼   ► made by Apple, because this is before the iPhone 4, this is the first time that Apple

01:37:24 ◼   ► is coming out and saying "we have a silicon team inside Apple and we're doing our custom

01:37:29 ◼   ► chips now".

01:37:32 ◼   ► The Apple A4 is controlling every single aspect of the device, and it's not just about the

01:37:40 ◼   ► original iPad, it's about the story that it pushes forward, that Apple is making its own

01:37:49 ◼   ► custom chips.

01:37:51 ◼   ► And then in the future, we're going to see even tighter integration between different

01:37:56 ◼   ► components and software features at Apple.

01:37:59 ◼   ► And I think, like when I try to remember this keynote, when I think about the software,

01:38:03 ◼   ► I think about Safari, and when I think about the hardware, I think about the iPad and the

01:38:07 ◼   ► Apple A4.

01:38:08 ◼   ► I think that's definitely fair and has obviously played an important role. We would never have

01:38:15 ◼   ► the technology inside the Apple Watch if it hadn't been for the course they set out on

01:38:21 ◼   ► with this device.

01:38:25 ◼   ► So let's take a quick break and thank one of our sponsors for this week and that is

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01:39:21 ◼   ► I know people that look at this

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01:39:24 ◼   ► and they treat it like a game, right?

01:39:25 ◼   ► Trying to get their better scores and safer driving

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01:40:48 ◼   ► So up next Scott Forshaw.

01:40:52 ◼   ► Who is back he's back.

01:40:54 ◼   ► Well don't think you know how time works.

01:40:57 ◼   ► He's definitely still crazy and like sort of over energetic.

01:41:01 ◼   ► So he comes out and is talking about the App Store.

01:41:04 ◼   ► So we have Jobs talking about first party apps with the iPad comes out of the box.

01:41:09 ◼   ► Scott Forshaw is here to talk about the App Store and of course reveals that an SDK is

01:41:17 ◼   ► available, but he leads off with a discussion around, we

01:41:22 ◼   ► have all these iPhone apps, and we have this iPad.

01:41:24 ◼   ► What's the deal there?

01:41:26 ◼   ► And explains how iPhone apps can run on the iPad.

01:41:31 ◼   ► We built the iPad to run virtually every one of these

01:41:35 ◼   ► apps unmodified right out of the box.

01:41:39 ◼   ► Now, we can do that in two ways.

01:41:42 ◼   ► We can run these apps with pixel for pixel accuracy,

01:41:45 ◼   ► black boxed in the center of the screen.

01:41:49 ◼   ► We can also automatically pixel double

01:41:52 ◼   ► and run those apps full screen.

01:41:55 ◼   ► - I think this was such a smart move

01:41:57 ◼   ► because even though the iPhone app wouldn't look perfect,

01:42:01 ◼   ► what it did was, you know we were talking about earlier

01:42:04 ◼   ► about what people expected, like oh,

01:42:08 ◼   ► we're not gonna get an SDK today,

01:42:10 ◼   ► or we're not gonna see an app store today,

01:42:11 ◼   ► because people just assumed, well,

01:42:12 ◼   ► there's not gonna be any apps, and we're gonna need,

01:42:15 ◼   ► and they're not gonna release it in six months time,

01:42:17 ◼   ► they're gonna release it now,

01:42:18 ◼   ► so there probably won't be an app store

01:42:19 ◼   ► 'cause there'll be nothing to put in it.

01:42:20 ◼   ► But the app store, you know, it already was full

01:42:23 ◼   ► because you could access all of your iPhone apps.

01:42:26 ◼   ► So it meant that you could use your iPhone app

01:42:30 ◼   ► that you loved to look at Twitter,

01:42:33 ◼   ► you could use it on the iPad, it wouldn't look great,

01:42:35 ◼   ► but it would be there.

01:42:36 ◼   ► However, I think that this actually helped perpetuate

01:42:39 ◼   ► the big iPod touch problem.

01:42:41 ◼   ► - Yeah.

01:42:42 ◼   ► - Because you just had big iPhone apps for a while.

01:42:45 ◼   ► I never actually used iPhone apps in this way.

01:42:48 ◼   ► - Oh, really?

01:42:49 ◼   ► - It's never, it's so weird.

01:42:51 ◼   ► I know that iOS still supports this compatibility mode,

01:42:57 ◼   ► but it's always been so odd to me.

01:43:02 ◼   ► You use a different keyboard

01:43:04 ◼   ► and you get this blurry graphics on the screen.

01:43:08 ◼   ► And I guess I'm lucky enough

01:43:12 ◼   ► that I didn't rely on apps that didn't have iPad versions on day one, or at least within

01:43:19 ◼   ► a comfortable release time from the launch of the device.

01:43:24 ◼   ► Like I never, I'm pretty sure besides my own personal curiosity that I wanted to see an

01:43:30 ◼   ► iPhone app in compatibility mode, I never relied on such a thing.

01:43:35 ◼   ► Ever.

01:43:36 ◼   ► I'm not sure about you guys because Myke you seem pretty excited about this.

01:43:42 ◼   ► Well I just thought it was a smart business move.

01:43:46 ◼   ► Yeah I think it is, it's just weird.

01:43:49 ◼   ► I don't know if Apple could have done it better but you get this extra black bezels around

01:43:58 ◼   ► the app.

01:43:59 ◼   ► Even bigger bezels right?

01:44:00 ◼   ► Yeah even bigger and softer versions of them.

01:44:04 ◼   ► It's just so strange.

01:44:07 ◼   ► It's almost an apple, I would say.

01:44:10 ◼   ► But I get it, it makes sense because the app sort of, there's the risk of not getting the

01:44:17 ◼   ► iPad version of the app you're waiting for.

01:44:19 ◼   ► And I guess it also makes sense in an enterprise kind of segment.

01:44:23 ◼   ► Because maybe you rely on an iPhone app that is not yet available on the iPad, but you

01:44:29 ◼   ► want to use the iPad, so you get the iPhone version for it.

01:44:32 ◼   ► you need it for work. I guess it makes sense, it's just strange.

01:44:40 ◼   ► One thing I think to Myke's point is they sort of had to do this to take advantage of

01:44:47 ◼   ► what had come before it. Even 18 months in, a lot of apps out there, and I think it's

01:44:52 ◼   ► important that they didn't have Facebook because very clearly a high usage, maybe one of the

01:44:59 ◼   ► most high-profile iOS apps ever and so to say hey look you know all these

01:45:04 ◼   ► features you like you can continue to use. I do think it's interesting that

01:45:09 ◼   ► that Facebook is an example but I think you know it think they had to right they

01:45:14 ◼   ► had to say we have success in this area and we're not going to start back at zero

01:45:20 ◼   ► we're going to build on that success and so yes it's weird I think it was totally

01:45:24 ◼   ► mandatory. However interestingly there was no Facebook for iPad until October

01:45:29 ◼   ► 2011. Yeah funny funny story there I remember basically a lot of people were

01:45:38 ◼   ► waiting for Facebook to make an iPad app and I think I was like it was a weekend

01:45:47 ◼   ► I'm not sure I got a tip by a reader about that you could enable Facebook's

01:45:56 ◼   ► iPad app by changing like a string of text in the iPhone version from the App Store.

01:46:03 ◼   ► I seem to remember this.

01:46:05 ◼   ► So I was too scared to run with the story on my own because, you know, I didn't want

01:46:11 ◼   ► Facebook legal team or whatever writing to me. So I passed the tip along to other people

01:46:19 ◼   ► and the news ended up being reported like within hours.

01:46:26 ◼   ► You are responsible, I remember this, I definitely remember this.

01:46:31 ◼   ► Yeah, it's just like, so many people were waiting for the Facebook iPad app, I'm not

01:46:38 ◼   ► sure why Facebook didn't release an app like before.

01:46:43 ◼   ► I mean, Scott Forsall says all it does is you just have to plug it into iTunes and move

01:46:47 ◼   ► those iPhone apps right over, so editing a string in an app bundle, not a big deal.

01:46:54 ◼   ► What did you guys think about the... Scott Forsall plays this like... Snowcross game

01:46:59 ◼   ► like you're racing snowmobiles. He's really good at it.

01:47:03 ◼   ► He is really good at it. I think that we need to be checking the Snowcross circuit because

01:47:07 ◼   ► that's where Forsall might be.

01:47:09 ◼   ► Maybe he's live streaming on Twitch.

01:47:13 ◼   ► Yeah. I downloaded it while watching the keynote again because the keynote was so boring the

01:47:18 ◼   ► second time. And it's not a bad little game. It hasn't aged very well. It's one of those

01:47:23 ◼   ► I'm sure you guys know plays like a 30-second QuickTime movie as it's launching

01:47:27 ◼   ► Yes, it's like and that you can't fast-forward in because it's actually loading the app behind the video

01:47:32 ◼   ► It's like what are you doing? But uh, but I played it says Scott for so and I have that have that in common

01:47:38 ◼   ► I'm not the only one who feels like every time first all talks like he's staring into my soul

01:47:44 ◼   ► So later on in the in the video like the product demo video

01:47:50 ◼   ► that is the video where all of those crazy-eyed forestall images are taken from.

01:47:55 ◼   ► Like, he looks crazy in that video.

01:47:57 ◼   ► Yeah.

01:47:58 ◼   ► Like, it's like next-level insanity.

01:48:02 ◼   ► That guy, I do miss him, though, man.

01:48:04 ◼   ► He looks good.

01:48:05 ◼   ► Whenever I see him on stage, it's like, he was good.

01:48:08 ◼   ► Yeah, he was good, yeah.

01:48:11 ◼   ► So they, um...

01:48:14 ◼   ► He moves into the SDK and he starts out saying, you know, "We rewrote the entire interface

01:48:17 ◼   ► of our apps take advantage of the display and I couldn't help but point out in the show

01:48:21 ◼   ► notes that not every Apple app was designed so contacts if you guys look at this link

01:48:30 ◼   ► contacts was very clearly meant to work in landscape so it looked like a book right like

01:48:34 ◼   ► to your point of the iPad turns into a physical book but it was in landscape they blackboarded

01:48:40 ◼   ► at the top and bottom so this is floating in space.

01:48:45 ◼   ► I love that this image shows your only contact is Myke Hurley.

01:48:50 ◼   ► What up?

01:48:51 ◼   ► We know details.

01:48:53 ◼   ► We know details.

01:48:54 ◼   ► Don't need details about me, boy.

01:48:56 ◼   ► Myke sitting there in a black sea of nothingness.

01:49:01 ◼   ► Wow.

01:49:02 ◼   ► I like the dark.

01:49:04 ◼   ► I mean, I just needed a screenshot and I wasn't going to sync my iCloud account to this.

01:49:13 ◼   ► So they talk about this.

01:49:14 ◼   ► some third-party apps. I think the one that's most interesting to me at least

01:49:20 ◼   ► is the New York Times app. So there have been a lot of stories about like the

01:49:25 ◼   ► iPad is going to save journalism which okay but they really push this like

01:49:32 ◼   ► that the iPads really great for reading but what's so what's really interesting

01:49:36 ◼   ► to me is that they demo this app after Steve Jobs demos the New York Times

01:49:40 ◼   ► website for like 36 minutes.

01:49:44 ◼   ► That's a really good point, I hadn't thought of that before.

01:49:47 ◼   ► It feels very weird to see both of them.

01:49:52 ◼   ► And they say "an essence of reading a newspaper" on a one and a half pound glass and metal

01:50:00 ◼   ► tablet but you know, it's like a newspaper in every way.

01:50:03 ◼   ► So I like that because the developers are coming out on stage.

01:50:08 ◼   ► And you see these apps that look pretty good.

01:50:10 ◼   ► you know they've only had the SDK for a couple of weeks at the most. Can you imagine what

01:50:16 ◼   ► it is like to have to develop in this scenario? Like to make an app in a couple of weeks,

01:50:23 ◼   ► and they got that guy, the brushes guy, I remember that app. Like it's one guy, right?

01:50:28 ◼   ► And then he's like, of everyone that's on stage, he's like, "Yeah, I'll be out when

01:50:30 ◼   ► the iPad ships." Everyone else is like, "Coming in the future." And he's just like, "Yeah,

01:50:36 ◼   ► yeah, no problem, bro. Like see this like fast forwarding animation? Yeah, I've been

01:50:40 ◼   ► dealing with that so that'll be out on its like you know it's like okay buddy

01:50:43 ◼   ► he probably uses the the same energy drink that score for so drinks or you

01:50:49 ◼   ► no it's just espresso espresso no secret there the original energy drink yeah

01:50:55 ◼   ► yeah and you know it's I think in hindsight as much as Safari is like the

01:51:01 ◼   ► app that defines the iPad the app stores as well and John Gruber said that in his

01:51:07 ◼   ► in his review that the truth is that the App Store is the killer app. The iPad is

01:51:11 ◼   ► meant for anything that can be represented on a 10-inch color touchscreen

01:51:15 ◼   ► and like that really is is true and you look at even the first-party apps you

01:51:19 ◼   ► know I've got no third-party apps on this iPad here and there's there's not a

01:51:23 ◼   ► lot to it like even iBooks was an additional download and so in hindsight

01:51:30 ◼   ► this thing had to have the App Store and I don't think the iPad really could have

01:51:33 ◼   ► existed in the world without it for very long.

01:51:37 ◼   ► Amazon's done a great job of pioneering this functionality with their Kindle.

01:51:44 ◼   ► And we're going to stand on their shoulders and go a bit further.

01:51:47 ◼   ► It's a sick, sick Steve Jobs burn right there about Amazon.

01:51:55 ◼   ► So I don't know, what do you guys think about iBooks?

01:51:57 ◼   ► I mean, what were your reactions at the time?

01:52:00 ◼   ► Okay.

01:52:01 ◼   ► I remember, I'm sorry.

01:52:02 ◼   ► I needed to point this out.

01:52:05 ◼   ► iBooks came with a free download of a kid's book.

01:52:12 ◼   ► Winnie the Pooh.

01:52:13 ◼   ► Winnie the Pooh, man.

01:52:15 ◼   ► And I was so impressed by the illustrations and the e-book in general.

01:52:22 ◼   ► I thought it was really nice.

01:52:24 ◼   ► So I promised myself that I would use iBooks a lot.

01:52:27 ◼   ► Because when you try an app and you're impressed and you're like "Yeah, I want to use this!"

01:52:34 ◼   ► And I actually never read in iBooks that much.

01:52:40 ◼   ► Like I guess I like the idea of iBooks and I like iBooks in general.

01:52:46 ◼   ► I publish an iBook myself so it's not like I'm lying.

01:52:50 ◼   ► It's just I guess I'm not that much of a book reader.

01:52:55 ◼   ► I was impressed, but just not in practical terms.

01:52:59 ◼   ► I have like one comment about this entire section, because this section is like a...

01:53:05 ◼   ► This is the extra snoozefest.

01:53:09 ◼   ► Delicious library, man.

01:53:12 ◼   ► The most shameless ripoff.

01:53:15 ◼   ► Delicious library, and also there used to be an iPhone app called, I think, Classics.

01:53:20 ◼   ► Steven, do you remember this one?

01:53:22 ◼   ► Oh yeah, I do.

01:53:24 ◼   ► shelf design, yeah, I even think the developer himself like commented on the iBooks announcement

01:53:32 ◼   ► on that day on Twitter, yeah.

01:53:35 ◼   ► Really though, I mean, I think what really sums up this section is Steve Jobs talking

01:53:39 ◼   ► about the user interface between the your books and the library.

01:53:45 ◼   ► And probably the best thing is let's go into the store right now, I hit the store button,

01:53:49 ◼   ► and it's kind of like a secret passageway.

01:53:51 ◼   ► It flips around and here is the iBook store.

01:53:56 ◼   ► - Secret passageway, it's the whole thing that spins around.

01:54:00 ◼   ► It's like, could you get any more,

01:54:02 ◼   ► like not only skeuomorphic, but like ridiculous in that.

01:54:07 ◼   ► - I actually forgot, like we all talk about like

01:54:10 ◼   ► the calendar and the paper ripping off and stuff.

01:54:13 ◼   ► This right here is the worst skeuomorphic.

01:54:16 ◼   ► - Oh, come on, it's so nice.

01:54:18 ◼   ► It's nice!

01:54:19 ◼   ► It's like one of those movies from like there's people touching buttons and they go into secret

01:54:25 ◼   ► rooms.

01:54:26 ◼   ► It's so...

01:54:27 ◼   ► I'm not saying I don't like it.

01:54:30 ◼   ► It's nice, but it's as bad as you could get, right?

01:54:35 ◼   ► For skeuomorphism.

01:54:36 ◼   ► Well, no, actually the original podcast apps.

01:54:40 ◼   ► Oh, but I like that though.

01:54:44 ◼   ► With the radio dial.

01:54:45 ◼   ► I mean the whole thing.

01:54:46 ◼   ► Yeah, the reel to reel man, the reel to reel, but that looked nice.

01:54:49 ◼   ► I liked that.

01:54:50 ◼   ► I did like that.

01:54:51 ◼   ► Everything about iBooks is weird.

01:54:52 ◼   ► I'm going to put a screenshot in the show notes.

01:54:54 ◼   ► When you go to the app store, it prompted you to download iBooks.

01:54:58 ◼   ► It wasn't bundled with the iPad.

01:55:00 ◼   ► And the popover is the standard classic iOS popover, but instead of being that nice blue

01:55:05 ◼   ► purple, it's brown.

01:55:08 ◼   ► Everything about iBooks is just a little bit weird.

01:55:09 ◼   ► I do not remember that.

01:55:12 ◼   ► And what's interesting is they only hint about textbooks and iBooks Author and iBooks 2.0

01:55:21 ◼   ► didn't take place until 2012, until two years after this event.

01:55:25 ◼   ► And so the iBooks, sometimes Apple puts something out and it's very fully formed, especially

01:55:31 ◼   ► in hardware.

01:55:32 ◼   ► But in software, very often Apple dips their toe in and the iBook store is definitely one

01:55:36 ◼   ► of those things where it's like, "Hey, we have a couple of publishers."

01:55:39 ◼   ► I think he even says, "We're going to start making deals with more publishers starting

01:55:43 ◼   ► tomorrow and we can do textbooks."

01:55:47 ◼   ► But that idea doesn't really take off until a couple years later.

01:55:51 ◼   ► I would argue it probably still hasn't taken off, honestly.

01:55:54 ◼   ► But iBooks has been a very weird product to me, looking at Apple's lineup.

01:55:59 ◼   ► I understand why they have it, but at the same time, if it went away, I for one would

01:56:03 ◼   ► not miss it.

01:56:05 ◼   ► Yeah, I forget it exists all the time.

01:56:12 ◼   ► Yeah I read on a Kindle, like I don't read in iBooks.

01:56:16 ◼   ► Occasionally I will buy things like Federica Gearbooks or like Max Parkey field guides,

01:56:22 ◼   ► like iBook author books I would read because I kind of have to, but anything else that's

01:56:26 ◼   ► available on the Kindle if I'm going to read it digitally is where I do it.

01:56:29 ◼   ► You know what also exists in the Apple lineup?

01:56:32 ◼   ► iAd.

01:56:33 ◼   ► Yeah, it's my favorite.

01:56:36 ◼   ► Oh man, I always forget that.

01:56:41 ◼   ► But iBook isn't the only Apple app that we see here.

01:56:47 ◼   ► They move into iWork.

01:56:48 ◼   ► And again, like at the top we're talking about Steve Jobs at the D conference, Steve Jobs

01:56:55 ◼   ► tells us a really nice little story about the background of iWork for the tablet.

01:57:00 ◼   ► A little over a year ago, I asked the head of our iWork team to take a look at creating a version of iWork for the iPad.

01:57:10 ◼   ► And the initial reaction was, ah, the iWork apps, keynote, pages and numbers are really heavy duty apps.

01:57:21 ◼   ► Ah, they require a lot of horsepower. Could the tablet power them?

01:57:28 ◼   ► And the answer turned out to be resounding, you betcha.

01:57:32 ◼   ► - So Phil Scheller shows off iWork,

01:57:35 ◼   ► and he really kind of drives home the idea

01:57:38 ◼   ► that they took a lot of time thinking about this,

01:57:40 ◼   ► and they're really pushing iWork.

01:57:45 ◼   ► And I remember seeing it at the time,

01:57:46 ◼   ► and being like, man, you can do real stuff on this thing.

01:57:50 ◼   ► You know, that's pages, I've used pages.

01:57:53 ◼   ► And I think numbers, for me, was the most impressive

01:57:57 ◼   ► of the demos because keynote,

01:58:00 ◼   ► I never really used keynote,

01:58:02 ◼   ► but being able to create spreadsheets

01:58:04 ◼   ► to do all these formulas and stuff

01:58:05 ◼   ► on this touchscreen device seems so cool.

01:58:07 ◼   ► And I remember when they showed

01:58:11 ◼   ► how the keyboard changed to numbers

01:58:14 ◼   ► and it only showed the numbers and the functions

01:58:16 ◼   ► you needed at that given time.

01:58:18 ◼   ► It was like, ah, right, that's why this is so good.

01:58:21 ◼   ► - Yeah.

01:58:22 ◼   ► - It was just like, that makes perfect sense.

01:58:25 ◼   ► - He sells it as numbers, the spreadsheet

01:58:27 ◼   ► that is fun and cool to use.

01:58:29 ◼   ► He should have just put his thumb up.

01:58:31 ◼   ► You put his thumb up like, yeah!

01:58:33 ◼   ► Yeah!

01:58:34 ◼   ► Numbers!

01:58:36 ◼   ► I agree with you, though, but I think Keynote

01:58:38 ◼   ► is pretty impressive, too, just all the layout skills.

01:58:41 ◼   ► And actually watching this, I learned things about Keynote

01:58:43 ◼   ► that I didn't know until this day, some of the gestures.

01:58:46 ◼   ► What I think is part of the problem with these apps,

01:58:49 ◼   ► and it continues in the iLife apps that came after these,

01:58:53 ◼   ► is that there's a lot of stuff in these interfaces that

01:58:55 ◼   ► isn't as simple as some of the other apps.

01:58:58 ◼   ► But it is impressive that these apps were here on day one

01:59:03 ◼   ► because I think Apple had to tell the story

01:59:05 ◼   ► that the iPad could be used for productivity.

01:59:08 ◼   ► - So that was what was really interesting about iWork, right?

01:59:10 ◼   ► It was super powerful and we got to see, as you said,

01:59:13 ◼   ► like you could use it for productivity like it's a thing.

01:59:15 ◼   ► And then iLife came in later years, maybe the next year.

01:59:19 ◼   ► - The next year, iPad 2, yeah.

01:59:21 ◼   ► - And it showed that you could use it

01:59:23 ◼   ► for content creation, right?

01:59:24 ◼   ► So first Apple shows productivity and they show content.

01:59:27 ◼   ► And then we got iPhoto later on, which was interesting.

01:59:32 ◼   ► Didn't go down very well, but it was another app like that.

01:59:35 ◼   ► - And now it's gone.

01:59:36 ◼   ► - Now it's gone, but we can forget about that.

01:59:39 ◼   ► So I know that we've spoken about this in the past,

01:59:43 ◼   ► and I felt this way coming out

01:59:44 ◼   ► of the last iPad keynote especially.

01:59:47 ◼   ► Where are these apps today?

01:59:49 ◼   ► Apple is not showing me today what the iPad can be used for.

01:59:54 ◼   ► they're not trailblazing themselves.

01:59:57 ◼   ► They're highlighting applications like Pixelmator.

02:00:00 ◼   ► But there's like, you know, I wanna see this class

02:00:05 ◼   ► of application coming from Apple again.

02:00:07 ◼   ► And I'm not saying I have the answers right.

02:00:08 ◼   ► I don't know what you make, but I know this is so handwavy,

02:00:11 ◼   ► but that's kind of not my problem.

02:00:15 ◼   ► But I wanna see reasons from Apple

02:00:20 ◼   ► as to why I should be using the iPad.

02:00:22 ◼   ► Like that they are showing me,

02:00:23 ◼   ► then they're showing other developers like this is the kind of stuff you should be making.

02:00:26 ◼   ► I think there's two ways you can go about this. Either you think that Apple has lost its way

02:00:33 ◼   ► and that they're being busy doing other things and that maybe they don't prioritize making their own

02:00:39 ◼   ► software for the iPad enough, or maybe you can think that that Apple like initially they showed

02:00:47 ◼   ► developers because they needed to sort of like teach developers how to make app software and

02:00:52 ◼   ► And then in the following years, they just focused on making SDK tools

02:00:58 ◼   ► to just let the developers and the ecosystem speak for itself,

02:01:02 ◼   ► because they feel like the developers on the iPad and the entire app store market

02:01:09 ◼   ► is now mature enough that we can just focus on making the tools and making the hardware.

02:01:15 ◼   ► And you guys, you know, software is your thing now and you make apps.

02:01:21 ◼   ► and we just make the tools.

02:01:25 ◼   ► I don't know what's the real reason why Apple is not making these sort of...

02:01:31 ◼   ► maybe even experimental apps in a way, because with the iPad 2 especially,

02:01:36 ◼   ► with GarageBand, you know, that kind of stuff.

02:01:40 ◼   ► Today on the iPad, Apple is primarily

02:01:43 ◼   ► maintaining those apps and adding new features and adding support for

02:01:47 ◼   ► iOS 8 and iCloud Drive

02:01:50 ◼   ► and extensions maybe every once in a while, not all the time.

02:01:54 ◼   ► I kind of miss... I agree with you, Myke.

02:01:58 ◼   ► I kind of miss the Apple that show developers,

02:02:00 ◼   ► "Hey, here's what you can do with the iPad.

02:02:03 ◼   ► Here's how we've been developing apps for the iPad."

02:02:07 ◼   ► But I also... I'm torn between these two theories

02:02:11 ◼   ► because I understand your point, but I also know that when you're big enough,

02:02:16 ◼   ► you can just make the tools and let the community come up with the tools.

02:02:20 ◼   ► Also because it's not cool when Apple apps are dominating the charts on the App Store.

02:02:27 ◼   ► So I think there's multiple reasons.

02:02:30 ◼   ► The nostalgic part of myself kind of misses the original iWork and iLife suite of apps,

02:02:37 ◼   ► but I also kind of understand why they don't do it anymore.

02:02:40 ◼   ► Maybe what it is, and I really don't mean this to sound as frustrating or annoying as

02:02:46 ◼   ► as it is, maybe it's because there hasn't been

02:02:49 ◼   ► a real big defining innovation in the iPad.

02:02:54 ◼   ► Maybe it is, there are rumors of a stylus

02:02:57 ◼   ► or there are rumors of split screen.

02:02:59 ◼   ► Maybe we need to wait for something like that,

02:03:01 ◼   ► like a big fundamental shift so that Apple

02:03:04 ◼   ► then have something new to make.

02:03:05 ◼   ► My thought would be, and I don't think they need to do this,

02:03:08 ◼   ► but my thought would be put your money where your mouth is

02:03:10 ◼   ► and give me a pro app.

02:03:11 ◼   ► It can be Logic, it can be Final Cut, right?

02:03:13 ◼   ► something like that or an element of that.

02:03:16 ◼   ► Like there is an app that they make

02:03:18 ◼   ► that is like way more powerful.

02:03:20 ◼   ► But anyway, that's just my kind of my posit.

02:03:23 ◼   ► 9.99, now what an interesting price.

02:03:28 ◼   ► I mean, looking at our document,

02:03:30 ◼   ► me and Steven seem to disagree with this.

02:03:32 ◼   ► It was high, it was higher than what other apps

02:03:35 ◼   ► were charging at at the time.

02:03:37 ◼   ► It was higher than iPhone software.

02:03:39 ◼   ► obviously lower than the iWorks apps on the Mac.

02:03:44 ◼   ► But I wonder if what Apple were trying to do here

02:03:47 ◼   ► was to set the expectation that iPad software

02:03:49 ◼   ► should be more expensive.

02:03:51 ◼   ► - Yeah, I think that's why we wrote opposite things.

02:03:53 ◼   ► I was thinking about it from a Mac perspective

02:03:57 ◼   ► where iWork was, I don't know,

02:03:58 ◼   ► 69 bucks at the time or something.

02:04:00 ◼   ► And so for 30, you get all three.

02:04:03 ◼   ► But I think your point is correct as well.

02:04:06 ◼   ► Very clearly trying to set the stage

02:04:07 ◼   ► you know the iPad software is more powerful you know I work to not come to

02:04:13 ◼   ► the iPhone on day one

02:04:14 ◼   ► it was reserved for the tablet and so to say you know what look this is a

02:04:18 ◼   ► different class this is an in-between step between your smartphone and your

02:04:22 ◼   ► computer and we're going to price it that way and I think you know in broad

02:04:28 ◼   ► strokes I think that's held up I think I don't know for sure maybe we can follow

02:04:33 ◼   ► up on this but I think in broad strokes iPad software is still more expensive

02:04:38 ◼   ► than iPhone software and sort of the more professional end of things sure and

02:04:43 ◼   ► and so I think that that precedent they set to a degree at least is still hanging

02:04:47 ◼   ► on although I work is now free if that's the canary in the coal mine yeah yeah

02:04:52 ◼   ► oh yeah I mean all there's I mean OS X is free like yeah so I mean you know we

02:05:00 ◼   ► We can talk about connectivity real quick.

02:05:04 ◼   ► Because this is 2010, this is before the, well before iOS 5 and the PC Free stuff, you

02:05:11 ◼   ► got to plug it in with a cable like a gentleman.

02:05:15 ◼   ► The iPad syncs over USB with iTunes running on your Mac or your PC.

02:05:22 ◼   ► Exactly like an iPhone or an iPod Touch.

02:05:27 ◼   ► And so when you sync, you sync everything.

02:05:31 ◼   ► You can sync your photos, your music, your movies, your TV shows, your contacts, your

02:05:37 ◼   ► calendars, your bookmarks, and of course all those applications that you might have already

02:05:42 ◼   ► bought for your iPhone or your iPod touch.

02:05:46 ◼   ► Backups are synced back.

02:05:47 ◼   ► If you ever lose your iPad and you get another one, you can restore it right from the backup

02:05:51 ◼   ► right where you left off.

02:05:53 ◼   ► So USB syncing to iTunes running on your Mac or your PC.

02:05:59 ◼   ► What about 3G?

02:06:00 ◼   ► We talked about it a little while ago.

02:06:01 ◼   ► Did that surprise you guys that Apple out of the gate had something?

02:06:05 ◼   ► Because the iPod Touch to this day still doesn't have cellular data.

02:06:08 ◼   ► I forgot.

02:06:09 ◼   ► And you know, because you mentioned earlier, Stephen, that you had kind of like forgotten

02:06:13 ◼   ► about it because everybody that you knew didn't have it.

02:06:16 ◼   ► And the reason was because it took 90 days.

02:06:18 ◼   ► So everybody just bought them with Wi-Fi because none of us could wait.

02:06:21 ◼   ► Yeah, yeah.

02:06:22 ◼   ► So I don't know if there were a lot of iPads, at least in the nerd circles, that had cellular

02:06:30 ◼   ► because we all just bought them on Wi-Fi.

02:06:32 ◼   ► And I mean, as well, I remember, I can't remember the exact timeline off to my head, but the

02:06:38 ◼   ► iPad came out at the same time in the UK, which was a surprise.

02:06:44 ◼   ► Although I think it got delayed a little bit, but it was very close to the US release date.

02:06:50 ◼   ► the cellular version took a while longer I believe.

02:06:53 ◼   ► Like a much, much longer time.

02:06:55 ◼   ► - Yeah, and I think what's most noticeable about this

02:06:58 ◼   ► is that the built-in iPad data plans,

02:07:01 ◼   ► which are still around, of course now you can,

02:07:04 ◼   ► just like I do it on my Verizon plan,

02:07:05 ◼   ► my iPad is just, I don't know,

02:07:07 ◼   ► 10 bucks a month or something

02:07:08 ◼   ► and just pulls from my pool of data.

02:07:10 ◼   ► But you could do, on AT&T of course,

02:07:12 ◼   ► I mean this is pre-Verizon for Apple,

02:07:15 ◼   ► 15 bucks for 250 megabytes or 30 bucks for unlimited data.

02:07:19 ◼   ► Like 250 megabytes is sort of crazy,

02:07:22 ◼   ► but then I actually looked at my Verizon account

02:07:26 ◼   ► at the usage on my iPad.

02:07:28 ◼   ► And I've got some months, like this month,

02:07:32 ◼   ► where I've done a lot of tethering on my iPad,

02:07:33 ◼   ► and the data usage is just insanely high.

02:07:36 ◼   ► But like there's some months where I might use

02:07:38 ◼   ► less than that if you're just looking at Twitter

02:07:40 ◼   ► or you know, very little things on the cellular connection.

02:07:48 ◼   ► So 250 megabytes, yeah, that's sort of funny in hindsight, but I do think that for a lot

02:07:53 ◼   ► of people that maybe had been enough.

02:07:56 ◼   ► Well, in my personal example, I almost regularly run out of my 20 gigs of data on my iPad every

02:08:08 ◼   ► month.

02:08:09 ◼   ► Well, you're a crazy person.

02:08:11 ◼   ► Yeah, so that 250 megabytes seems so crazy.

02:08:17 ◼   ► It's like a single afternoon working on the iPad.

02:08:22 ◼   ► One article.

02:08:24 ◼   ► Yeah.

02:08:26 ◼   ► So we're getting toward the end of it here, and the big bombshell, right, is the price.

02:08:34 ◼   ► What should we price it at?

02:08:37 ◼   ► Well, if you listen to the pundits, we're going to price it under a thousand dollars,

02:08:46 ◼   ► which is code for $9.99.

02:08:52 ◼   ► When we set out to develop the iPad, we not only had very ambitious technical goals and

02:09:03 ◼   ► and user interface goals, but we had a very aggressive price goal.

02:09:10 ◼   ► Because we want to put this in the hands of lots of people.

02:09:16 ◼   ► And just like we were able to meet or exceed our technical goals, we have met our cost

02:09:25 ◼   ► goals.

02:09:26 ◼   ► And I am thrilled to announce to you that the iPad pricing starts not at $999, but at

02:09:36 ◼   ► just $499.

02:09:38 ◼   ► Obviously, like, you know, there's been a lot of talk about $1,000, right?

02:09:48 ◼   ► That's what everybody going into this was expecting.

02:09:50 ◼   ► That was because that was what the rumors were, right?

02:09:52 ◼   ► And it seemed conceivable at the time that it would be $1,000.

02:09:54 ◼   ► dollars in was like if it was a thousand dollars that'd be crazy. So whether that

02:09:58 ◼   ► that information was planted by Apple or not who knows you know it could have

02:10:01 ◼   ► been one of those controlled leaks which I personally think that it probably was.

02:10:05 ◼   ► That's always been my thought is that Apple set that expectation so they could

02:10:08 ◼   ► blow it out of the water. Because the animation is like a big smashing in the

02:10:12 ◼   ► glass right? They had prepared that like they knew that going in there was a

02:10:17 ◼   ► conception of it like I think it was a controlled leak so they were able to

02:10:20 ◼   ► to conceivably say $500 is perfectly fine for this device, and people in the tech price

02:10:25 ◼   ► could go along and say that.

02:10:26 ◼   ► Because I think a lot of people, I know that I was really surprised by the price and thought

02:10:31 ◼   ► that it was perfectly fair.

02:10:33 ◼   ► Not that I don't now, but that was what I thought at the time.

02:10:37 ◼   ► What about this super awesome keyboard dock?

02:10:42 ◼   ► Keyboard dock, man.

02:10:43 ◼   ► What about it?

02:10:44 ◼   ► I wanted one of those so bad.

02:10:46 ◼   ► I owned one.

02:10:47 ◼   ► It was amazing.

02:10:48 ◼   ► It is amazing.

02:10:49 ◼   ► We have another dock for the iPad that's interesting, the keyboard dock.

02:10:53 ◼   ► [APPLAUSE]

02:10:55 ◼   ► So full-size, full-size mechanical keyboard.

02:11:00 ◼   ► You slide your iPad into it.

02:11:02 ◼   ► Of course, it charges.

02:11:04 ◼   ► It has a 30-pin connector out the back for charging.

02:11:07 ◼   ► So you can charge your iPad.

02:11:08 ◼   ► And when you really need to do a lot of typing, this is the way to go.

02:11:13 ◼   ► Just keep one of these in your den.

02:11:15 ◼   ► When you've got it right, war and peace, just plug your iPad into it.

02:11:21 ◼   ► Something that the iPad doesn't have anymore, really, or at least in the same way, is that

02:11:25 ◼   ► they say that you can use it as a digital picture frame.

02:11:28 ◼   ► And so on this iPad here running iOS 5, there's a, you know, now we have the camera in the

02:11:33 ◼   ► bottom right.

02:11:35 ◼   ► It was a picture frame thing, and you could set up a little slide show.

02:11:38 ◼   ► And I guess Apple's thought was that this could become sort of like digital picture

02:11:41 ◼   ► frame, like it's in the keyboard dock and you're not using it, it's like sitting upright

02:11:45 ◼   ► you can look at family photos or something and you can still do that in the photos app.

02:11:48 ◼   ► It's obviously not on the lock screen anymore, like clearly demoted in importance.

02:11:53 ◼   ► That was really not required for such prime real estate. I always press that button accidentally

02:11:58 ◼   ► and just stuff I never wanted to show up on that screen was on that screen.

02:12:01 ◼   ► Yeah, it just, well it wasn't selfies on the first iPad because there's no camera, but

02:12:05 ◼   ► you know, iPad 2 and later.

02:12:07 ◼   ► All screenshots for Micah. With the origami transition.

02:12:11 ◼   ► yeah but yeah I had a keyboard dock I mean clearly it's kind of funny in

02:12:16 ◼   ► hindsight I think but again I think Apple had to make this transition and

02:12:21 ◼   ► they even say this is for using with pages because it put it in portrait

02:12:25 ◼   ► mode and you know it's gone the way of the dodo now as has this like super