24: A Whole Website in the Palm of Your Hand


00:00:00   (upbeat music)

00:00:02   - Good morning, and thank you all for coming today.

00:00:10   We wanna kick off 2010 by introducing

00:00:17   a truly magical and revolutionary product today.

00:00:21   - From Relay FM, this is Connected, episode number 24.

00:00:26   This week's show, this week's special episode

00:00:28   is brought to you by our friends at Igloo, an internet you'll actually like.

00:00:32   linda.com, where you can institute stream thousands of courses created by industry experts.

00:00:36   For a 10-day free trial, visit linda.com/connected and automatic.

00:00:41   Drive safer, drive smarter.

00:00:44   My name is Myke Hurley and I have the absolute pleasure today of being joined by my colleagues,

00:00:48   Mr. Steven Hackett.

00:00:49   Hello, Steven.

00:00:50   Hello, guys.

00:00:51   And Mr. Federico Vittucci.

00:00:52   Federico, big day for you today.

00:00:54   Hey, guys.

00:00:55   Yeah, I'm so excited today.

00:00:57   It feels like it's the episode I've been waiting for.

00:00:59   I'm starting to wonder if the iPad, the anniversary of the iPad, should just be your birthday.

00:01:05   Yeah, I was just about to say, this is like doing a special episode about my birthday.

00:01:10   It's like the Queen of the United Kingdom, she has two birthdays.

00:01:14   She has her official birthday and then a birthday that she just celebrates.

00:01:18   So maybe you should have that.

00:01:19   Wow, she's lucky.

00:01:20   Because she can?

00:01:22   Just because she can, yeah.

00:01:23   So January 27th should just be Federico Vittigii Day.

00:01:26   That's what I want. - I like it.

00:01:28   - So today, of course, we are celebrating

00:01:31   five years of the iPad.

00:01:33   A long time listeners of the three of us

00:01:35   may remember that on the iPhone's birthday,

00:01:38   episode 30 of our previous show, "The Prompt,"

00:01:40   we did a kind of play-by-play and a recap

00:01:43   of the iPhone's introduction on its anniversary.

00:01:46   And here we are today, after five years of the iPad,

00:01:50   we're looking back at the iPads introduction.

00:01:53   And we're going to talk about that a bit today.

00:01:55   So when you built this OS, this multi-touch gestural OS

00:01:59   for fingers, you didn't do it in a tablet right away.

00:02:03   You did it in the phone.

00:02:05   What was the-- I mean, did you consider doing a tablet

00:02:08   when you did the iPhone?

00:02:10   Or was it just a natural progression?

00:02:11   The iPhone came out.

00:02:12   It was a big hit.

00:02:13   I'll actually tell you kind of a secret.

00:02:15   OK.

00:02:17   OK.

00:02:17   I actually started on a tablet first.

00:02:24   And I had this idea of being able to get rid of the keyboard,

00:02:32   type on a multi-touch glass display.

00:02:36   And I asked our folks, could we come up with a multi-touch display?

00:02:41   That we could type on, I could rest my hands on and actually type on.

00:02:45   And about six months later they called me in and showed me this prototype display.

00:02:50   And it was amazing.

00:02:52   And I gave it to one of our guys.

00:02:55   This was in the early 90s.

00:02:57   I mean early 2000s.

00:03:00   And I gave it to one of our other really brilliant UI folks.

00:03:06   And he called me back a few weeks later and he had inertial scrolling working.

00:03:11   And a few other things.

00:03:12   were thinking about building a phone at that time and when I saw the rubber band

00:03:18   inertial scrolling and a few of the other things I thought it my god we can

00:03:23   build a phone out of this and I put the tablet project on the shelf because the

00:03:29   phone was more important and we went took the next several years and did the

00:03:33   iPhone. And when we got our wind back and thought we could take on something next,

00:03:43   pulled the tablet off the shelf, took everything we learned from the phone,

00:03:48   went back to work on the tablet. So that clip is from from June of 2010, so about

00:03:53   about six months after the iPad was introduced but only three or four months

00:03:57   after it had actually shipped. And it's interesting, you know, Apple, especially

00:04:03   especially the Steve Jobs Apple, wasn't big on telling behind the scenes stuff or historical

00:04:10   stuff, but then you have Jobs talking about in the scene review that an internal team

00:04:16   was working on a multi-touch keyboard and they decided to put it on a shelf and use

00:04:20   an iPhone first and then come back to it.

00:04:24   It's a very interesting look behind the curtain a little bit and one that I think is pretty

00:04:31   interesting you know that that he's willing to say hey you know what like

00:04:35   this we we have this idea it spawned this other better idea for the phone and

00:04:40   then after the phone came out we decided to circle back to this so I think that's

00:04:43   that's really fascinating do you think that he intended to tell that story I

00:04:49   don't think Steve Jobs was tricked into saying anything I like nothing he was

00:04:55   tricked but like he decided on stage like I'm gonna tell this story or do you

00:05:00   think like he'd planned ahead to tell it? I just wonder like because it just seems

00:05:04   so... he might be doing a good job of it but it just feels like really off the

00:05:08   cuff. He's like "oh I'll tell you a secret". It seemed like the kind of guy who would

00:05:12   decide on stage to tell stories to people. Yeah I agree, we don't know. There's

00:05:17   also this article from 2008 about the iPhone from wired. It's a very

00:05:26   popular article about how the iPhone blew up the wireless industry and basically, according

00:05:34   to the article, in 2005 Steve Jobs felt really confident about building this phone from this

00:05:40   multi-touch technology that some team at Apple had been working for a tablet PC.

00:05:49   So we get a little more detail from this article about just the timeline because Steve Jobs

00:05:55   never... I mean he says in the early 2000s, according to Wired, that was going on in 2005

00:06:03   when he saw the first prototypes of multi-touch and he decided to keep working with multi-touch

00:06:10   but on the phone. So about two years of development time between the first prototypes and the

00:06:16   final iPhone.

00:06:18   Seems crazy fast.

00:06:21   Because Apple bought a company, didn't they?

00:06:23   Fingerworks.

00:06:24   Yes.

00:06:25   Which I think had a lot of this technology that they then put into this device.

00:06:29   Yeah.

00:06:30   Whatever it was going to be.

00:06:33   So I think that looking at that process is so interesting to me.

00:06:39   In that clip, Steve says, "Oh, and the phone was of a higher priority at that time, so

00:06:45   we decided to put it on the shelf."

00:06:46   It makes it sound less magic because it's kind of, "Oh, we worked out a new business

00:06:56   priority."

00:06:57   And I don't know, there was something about it and it was like, "Oh, but doesn't Apple

00:07:01   just make things with unicorns and stuff?

00:07:03   Like you have business priorities and product roadmaps?"

00:07:07   And it's like, "No, Steve, you're a hippie."

00:07:11   This is also when Apple is working with Motorola on the iTunes phone.

00:07:15   The rocker.

00:07:16   Yeah man.

00:07:17   Never forget boys, never forget.

00:07:20   It's not like Steve isn't thinking about phones, it's just maybe they realized that the Motorola

00:07:25   iTunes phone was really, yeah, you know.

00:07:28   Pretty bad.

00:07:29   I'm pretty sure Steven, Steven do you have a rocker in your closet?

00:07:33   My brother had its sequel, they did one called the Sliver I think that had the same thing,

00:07:38   yeah the Sliver 7.

00:07:40   shockingly ever written about the rocker, but it was so bad.

00:07:45   And clearly Apple, right, there is that idea, I think when we look at Apple, that sometimes

00:07:53   these things are just sparked into life.

00:07:55   But very clearly, for Steve Jobs to say, "Oh my God, we can do a phone with this," that

00:08:01   idea, that had to have been percolating somewhere, even if it was just within Steve Jobs' brain.

00:08:08   We know now, due to the book and some other things, that there were multiple phone projects

00:08:12   and one was kind of iPod based and one was kind of more of what we came to know as the

00:08:18   iPhone now.

00:08:20   And very clearly this work by this team on this multi-touch is what set the course for

00:08:26   so many things.

00:08:27   I mean even the MacBook Pros that are sitting in front of us in the MacBook Airs, they even

00:08:31   use multi-touch on the trackpad.

00:08:33   Very clearly this technology has just spread and was so, obviously in hindsight, monumentally

00:08:43   important to the last decade of Apple products that we've enjoyed.

00:08:49   But it's interesting and like now, currently we're talking about this 12 inch MacBook Air,

00:08:59   But leading up to the tablet there was a whole bunch of reporting on rumors and people hearing

00:09:06   things about the iPad, about the tablet project.

00:09:11   I mean all the way back to like 2001, right Federico?

00:09:15   Yeah, so I've been collecting all the rumors that led up to the announcement of the iPad.

00:09:24   So I started going back in time, basically, and reading all these old articles and reports

00:09:29   and rumors.

00:09:30   So this is before, just to offer some context, this is before the huge popularity of the

00:09:37   iPhone.

00:09:38   This is before the iPhone in many instances.

00:09:42   And this is before the Apple rumor scene sort of evolved into the next level with 9to5Mac

00:09:49   and Mark Gurman and all these names.

00:09:52   Like the rumor seen then was just like people just predicting for a lot of it, right?

00:09:58   This is what I think will happen.

00:10:00   It's not like it is now.

00:10:02   Yeah, it's before 9to5Mac, it's before all these different components coming out of China

00:10:09   every day, basically showing photos of Apple devices.

00:10:13   So in 2001, as Steven said, Kevin Fox, I think the guy used to work at Google, he had a post

00:10:20   about the... basically a future Mac tablet, which was kinda the idea, right?

00:10:26   Because there were Windows tablet PCs and of course people were saying "Yeah, Apple

00:10:31   should do a Mac tablet".

00:10:33   So it's predicting basically that Apple will do this tablet running OS X with no CD drive,

00:10:42   but with dual speakers, USB ports and 5 hour battery life, wireless connectivity, it'll

00:10:50   costs $1,000.

00:10:52   So these are pretty much standard speculation.

00:10:55   What's really interesting that it's

00:10:56   that nine years before the actual iPad announcement,

00:11:02   Kevin Fox used the name iPad in his theories.

00:11:06   Yeah, it's crazy.

00:11:08   Kind of surprising.

00:11:09   And I confirmed by going back with the Internet Archive,

00:11:13   the Wayback Machine, it's not that he changed the post

00:11:17   in 2010 just to pretend that he's cool and is like a wizard.

00:11:21   He actually did use the name iPad.

00:11:24   So congrats to the guy, I guess.

00:11:27   - You know what he does as well.

00:11:28   He even does the Apple thing, right?

00:11:30   He doesn't call, he doesn't say meet the iPad.

00:11:32   It's like meet iPad.

00:11:33   You know, like the way that they name them

00:11:35   that I hate so much.

00:11:37   Like it's too weird. - Yeah, it's the worst.

00:11:38   - It's too weird that he was able to do this.

00:11:42   'Cause so much of that is spot on

00:11:44   and it's so far, like before?

00:11:48   Crazy.

00:11:48   - Yeah, he even gets the resolution

00:11:50   of the original screen right.

00:11:51   I mean, it's crazy.

00:11:53   I mean, this guy might be able to time travel,

00:11:56   but you remember in 2001 too,

00:12:00   like this is not that long after the Newton-Mettets demise.

00:12:04   You know, the Newton was canned in February of 1998.

00:12:08   And yes, I knew that before looking it up.

00:12:10   - Ta'ud on his inside bicep.

00:12:12   - Wow.

00:12:13   yeah and so it's you know to say that it's going to be a Mac tablet you know

00:12:17   the Newton ran Newton OS totally different operating system from from the

00:12:21   classic Mac or OS X and for so you know 2001 the transition to OS X is well

00:12:28   underway for him to say hey it's going to be a Mac tablet not only is that

00:12:32   impressive in hindsight but he's saying you know what it needs to run OS X it

00:12:37   does not need to run this crazy like Newton OS that had all these weird

00:12:40   paradigms and handwriting recognition and like crazy stuff. I mean the Newton still

00:12:45   is like insane, some of the technical details. But he's saying this needs to be a Macintosh

00:12:50   that is a tablet, which is a thread, like that Mac tablet thread follows these rumors

00:12:57   through the next decade.

00:12:59   And in a way the iPad will run OS X. But still. 2002 Steve Jobs interview with the International

00:13:06   Harold Tribune, this newspaper is asking about tablet PCs and Steve Jobs says that he doesn't

00:13:18   believe, he's not sure that tablet PCs will be successful and he says, this is really

00:13:23   interesting actually, he says that the tablet PC market has turned into a notebook where

00:13:30   you can write on.

00:13:32   And he asks, "Do you want to handwrite all your email?"

00:13:36   So it's not that Steve Jobs is dismissing the idea of the tablet entirely.

00:13:43   He's basically saying the current crop of tablet PCs, they're just like notebooks with

00:13:50   handwriting features.

00:13:52   Like the Newton was.

00:13:53   Yes, exactly.

00:13:54   It's interesting because...

00:13:55   He canned it.

00:13:56   He canned the Newton.

00:13:58   Yes.

00:13:59   And of course we couldn't find the original link to the interview but there's a MacRumors

00:14:05   article from 2002 because MacRumors has been running for a long time.

00:14:11   So to set the scene of this, tablet PCs at the time, they ran a modified version of Windows

00:14:18   XP but for all intents and purposes it was just Windows XP and it just had an inbuilt

00:14:24   recognition but the touch, like the touch screen, all the touch interface was resistive

00:14:30   touch screens so they all needed styluses to use with any efficiency and they used like

00:14:36   handwriting recognition in some instances to like turn writing into text but you know

00:14:41   we all know how bad that's always been like even today it's hard enough to get it to work

00:14:46   that kind of stuff so in 2002 it was even worse.

00:14:51   I kind of want to handwrite my email and just see what happens.

00:14:54   You should just write all of your email in paper and just send people PNGs.

00:14:59   Just like you just get handwritten notes from you.

00:15:01   You know a friend of mine, we were talking a few days ago, and he told me that he got

00:15:05   a job for this guy who basically doesn't use a computer and is basically his assistant

00:15:12   now and he told me that this man wants his email to be printed on paper.

00:15:18   So when he needs to reply to email, he prints out the email from the computer and he brings

00:15:23   the email to this person who handwrites a response at the bottom of the sheet of paper

00:15:33   and then my friend has to digitize the response into the email app.

00:15:39   Your friend has a terrible job.

00:15:41   Yes, I told you that.

00:15:43   It sounds really awful.

00:15:44   He's a computer butler, basically.

00:15:47   So, 2002, 2003, I'm just going through these rumors, guys, because there's a whole lot

00:15:53   of rumors here.

00:15:54   Ian Betteridge, talking about an article that made the rounds in the Apple blog scene.

00:16:03   It was an article originally posted by Matthew Rothenberg, and basically the author was suggesting,

00:16:11   a Mac tablet running OS X and according to this specific rumor, Apple was going to use

00:16:20   the Inkwell technology.

00:16:22   I'm pretty sure Steven you know this, Mac OS X Jaguar, Inkwell was the handwriting recognition

00:16:30   system created by Apple?

00:16:32   Oh yeah, again it's Newton based.

00:16:40   to this specific rumor coming in macro 2003 it's an 8 inch iPod basically that runs OS

00:16:49   10.

00:16:50   So yeah, 2003 Robert Cringley, this is a well known name, there's the link of the original

00:17:00   post at pbs.org, according to Cringley it's going to be of course another tablet from

00:17:07   Apple and he says the tablet PC killer app for the mass market is functioning

00:17:13   as a digital hub he has a bunch of theories about this Apple tablet playing

00:17:18   being connected to the living room with the Macs and iPods and according to

00:17:24   Cringely it's coming at Macworld 2004 so he was way ahead yeah it was it was a

00:17:33   Anyway, I don't want to poke fun at these guys.

00:17:38   Just context.

00:17:39   Well, I mean, I guess we have eight years of knowledge on them.

00:17:42   But what's interesting about that article in particular is the digital hub was a strategy

00:17:51   put forth by Steve Jobs in the early 2000s that the computer and his argument was the

00:17:57   Mac was going to be the digital hub of things like music, photos, and video.

00:18:03   And so that was sort of the banner under which iLife was introduced and, you know, say we

00:18:09   have FireWire so you can put your home camcorder in here.

00:18:11   We'll have a link to the video where Jobs announces that.

00:18:17   And so to say that the tablet is going to become that just a few years after Jobs said

00:18:20   the Mac was going to be it is, you know, sort of like buzzwordy in hindsight.

00:18:25   But even today, there are articles recently saying that iOS is becoming that, or the cloud

00:18:34   is becoming that.

00:18:36   And so the Digital Hub one just kind of jumped out at me a little bit as being an interesting

00:18:43   conversation piece.

00:18:45   There will be an incredible amount of links for this week's episode, and if you do want

00:18:48   to follow along, either check your podcast app of choice, or point your internet browser

00:18:53   over at relay.fm/connected/24, which is where you will find those links.

00:18:59   2004 guys, and it's the time for patents.

00:19:06   And of course, as we're adding new Apple product, the company files just any idea they have.

00:19:14   The first instance I could find in 2004, a filing made in May of that year for a handheld

00:19:23   computer and the filing has sketches of what looks basically like an iBook, which used

00:19:31   to be Apple's line of computers, not the ebook reading app that we'll cover in a bit.

00:19:37   It looks like a notebook without the body of the computer.

00:19:43   It's totally a mod book, bro. We love the mod book, our friends.

00:19:47   Oh yeah, it's Steven's favorite device.

00:19:51   So just to offer more context, this is the time in 2004 when Steve Jobs is downplaying rumors of a new Apple PDA,

00:20:01   and where everybody, as we said, is talking about this OS X tablet coming with FireWire and USB ports but no CD.

00:20:09   because people have actually been talking about the death of the CD for a long time.

00:20:14   So that part of the rumor scene was accurate.

00:20:18   There's not going to be a CD drive in the Apple tablet.

00:20:23   2005, more patents from Apple.

00:20:26   There's sketches of people holding a tablet.

00:20:29   It looks like a thick iPad.

00:20:31   So there's that.

00:20:32   And 2006, more patents, this time for Apple MultiPoint Touchscreen tablet patent.

00:20:39   And also another one about gestures.

00:20:43   So I found this one interesting because there's a bunch of gestures in this filing that actually

00:20:48   ended up in the iPad.

00:20:50   There's a pinch open, pinch close, and then there's of course other crazy stuff like a

00:20:56   dial interface that basically you put the fingers on the screen and there's like a dial

00:21:02   that you rotate.

00:21:03   It's like a software version of the click wheel or, and I'm sure Steven you will remember

00:21:09   this. There used to be an old Mac app called Sapiens. Do you remember that? It was like

00:21:17   an application launcher with like a dial on screen. And it was I think free and open source

00:21:25   maybe? Anyway, it's like a software click wheel. So we never ended up getting that.

00:21:31   Man, I love the pictures, the drawings of the fingers in this. It's so weird. Like what

00:21:37   - What is that left hand doing?

00:21:38   Like it's wrapped around and there's like

00:21:40   an additional finger coming in from the other side.

00:21:42   Like what is going on?

00:21:45   - It's just hanging out, man.

00:21:46   - 2007 Christmas scene, a mock-up

00:21:50   of what the Apple tablet could be.

00:21:52   So this is after the iPhone.

00:21:55   So at this point we're starting to see these weird mesh ups

00:21:59   of Apple tablet concepts running OS 10

00:22:02   and also parts of iPhone OS, some sort of hybrid device.

00:22:06   According to Chris Messina, he's been thinking about this new Apple tablet, and it is going

00:22:12   to feature a pure software keyboard.

00:22:17   I managed to find his original gallery of mockups on Flickr.

00:22:24   And a couple of things that I found...

00:22:26   You're like a detective, Federico.

00:22:30   It's also called creeping.

00:22:33   a couple of things that I liked. He's arguing about dashboard widgets based on CSS and web

00:22:41   technologies. So yeah, we only had to wait for iOS 8 to get widgets and also dashboard.

00:22:50   LOL, am I right, Steven? Hey.

00:22:52   And there's a mock-up, there's a mock-up guys of CoverFlow. Remember that guy from OS X?

00:22:59   I have no idea why CoverFlow still exists.

00:23:02   Is there still CoverFlow?

00:23:04   I generally don't know whether CoverFlow is still around.

00:23:08   It is.

00:23:09   I actually didn't know either, so I have a Yosemite machine in front of me.

00:23:12   It does still exist.

00:23:14   And it's still terrible.

00:23:15   It is terrible.

00:23:16   It's only useful for scanning through images in a folder.

00:23:20   Why does this exist?

00:23:21   No, thumbnail views way better.

00:23:23   Maybe.

00:23:25   So I don't know if you remember this, but at one point, Asus helped Apple making the

00:23:31   tablet.

00:23:32   I do remember this.

00:23:35   This is 2007, an article from CNET.co.uk.

00:23:40   So this is from your people, Myke.

00:23:42   We get all the best scoops.

00:23:44   Yeah, Asus is helping Apple making the tablet.

00:23:49   So we arrive in 2008, there's from Apple Insider, rumors of a Safari Pad.

00:23:57   This is again after the iPhone, so after people have seen a mobile version of a Safari running

00:24:03   on smartphones, and the iPod Touch also.

00:24:07   Let's not forget the iPod Touch.

00:24:10   According to this particular rumor, the Apple tablet, or the Safari Pad as they call it,

00:24:17   It is going to be a big iPod touch, and it looks like, according to this article from

00:24:25   Apple Insider, the New York Times reporter who inquired Steve Jobs about this tablet

00:24:34   project at Apple, it sounds like Steve Jobs snapped at this guy because he asked this

00:24:42   question instead of asking about the MacBook Air. So also a bit of gossip, sounds really

00:24:49   interesting. 2009.

00:24:51   I like the name SafariPad.

00:24:54   SafariPad, yeah.

00:24:55   You can see where it came from, because we're going to get to it, but even in the keynote,

00:25:00   most of the time, the software, he is looking at Safari, and kind of the pitch is, you know,

00:25:07   You have the internet sort of right here.

00:25:09   And so you could see how SafariPad kind of could come into someone's mind.

00:25:14   Internet communicator, bro.

00:25:16   Exactly.

00:25:17   And also, again, people two years before the iPad already saying it's a big iPod touch.

00:25:22   So it's not like it came out of nothing.

00:25:27   April 2009, Steve Jobs is now on medical leave from the company, and the Wall Street Journal

00:25:33   says that Apple is working on new iPhone models and also a new portable device that is smaller

00:25:39   than laptops but also bigger than the iPhone and the iPod touch.

00:25:44   Also this is probably my favorite part of this entire compilation of rumors.

00:25:50   May 2009, Gene Master, way before his obsession with the Apple television, he said that the

00:25:58   The Apple tablet, which many other pundits and rumor blogs were saying was coming later

00:26:04   in 2009, Gene Master actually predicted that the Apple tablet would cost between $500 and

00:26:11   $700 and that it was coming in the first half of 2010, so the following year.

00:26:19   I was really happy for Gene in reading that he was once correct.

00:26:24   Maybe this is why like anybody still pays attention to him today because that one time

00:26:29   he nailed it, you know, and he might do it again, so...

00:26:34   I mean, if you keep saying the TV's coming at some point, could be right.

00:26:38   Yeah, Federico, did you check that he hadn't said that every year since '94 though?

00:26:42   Like I just want to double check that.

00:26:44   No, I didn't.

00:26:45   Okay, so who knows?

00:26:47   He could have been saying it for ages.

00:26:49   Right after Gene Master, I want to talk about this other analyst called Steven Hackett.

00:26:54   Not familiar with that guy.

00:26:57   Discussing the Apple tablet.

00:26:59   Steven, do you want to tell me what were you thinking about?

00:27:04   Because you're actually correct.

00:27:06   It's not like you're making crazy predictions in here.

00:27:09   It's just you sound a little old.

00:27:12   I do sound a little old.

00:27:14   idea of running OS X on a touch screen like there are things that are attractive about

00:27:21   that I think to this day especially dealing with some of the more powerful applications

00:27:25   like something like Adobe Illustrator where there's not a real alternative to that on

00:27:32   iOS there's some things that kind of get there and so that was I think my thought at the

00:27:35   time of it'd be great to see OS X apps but the reality like I said in 2009 was that this

00:27:42   This is going to run App Store and at the time 2009 App Store equaled iOS, App Store

00:27:49   apps.

00:27:50   And so, yeah, but again, I think someone put in the show notes that I was sort of, that

00:27:56   sort of hints at again the idea of being an iPod touch, a bigger iPod touch, having the

00:28:02   same functionality of the iPhone as opposed to the Mac or even something in between.

00:28:09   As you were saying, I'm already taking my iPhone with me in meetings and I'm doing work

00:28:15   stuff, so if I can have a bigger screen than the iPhone, it's going to be even better.

00:28:21   So yeah, the idea was accurate.

00:28:24   So now I'm going to start using precise dates, because these are the months and the weeks

00:28:29   leading up to the iPad announcement.

00:28:32   September 28th 2009, iLounge, talking about the Apple tablet, they say it is going to

00:28:40   be called the iPad, it is going to be a 10 inch device, there's going to be different

00:28:46   models for 3G and Wi-Fi and it'll run iPhone OS.

00:28:53   New York Times, October 5, 2009, talking about the tablet PC market in general.

00:29:04   According to the New York Times, Apple has been working on this Swiss Army knife tablet

00:29:10   since at least 2003, so even before the 2005 date that Wired reported in the article.

00:29:18   But basically these tablets that Apple was making had problems with the battery and the

00:29:27   performance wasn't good.

00:29:29   So they were using PowerPC microchips made by IBM initially, and the New York Times has

00:29:36   details from these previous Apple engineers, and according to multiple stories they report

00:29:42   in the piece.

00:29:44   One that really stands out is that Steve Jobs commenting on tablets.

00:29:52   At one point at Apple he asked whether tablets were any good besides surfing the web in the

00:29:58   bathroom.

00:30:01   To be fair, I don't know about you guys, but my iPad is really good at that.

00:30:08   Just saying.

00:30:10   Just saying, just throwing that out there.

00:30:15   So as usual, Steve Jobs, visionary.

00:30:20   Late 2009, this is really when rumors start intensifying every day, there's a new rumor

00:30:28   every day, there's a new theory.

00:30:29   I was around, I just started writing max stories a few months before, so I was really into

00:30:35   you know, this whole "let's follow Apple rumors" thing, and it was crazy.

00:30:40   December 23, 2009, just before Christmas, Boygenius claiming that there's going to be

00:30:48   100% a 7-inch iPad, a 7-inch tablet coming definitely next year.

00:30:56   So this is kind of awkward.

00:30:59   December 29th, 2009, isolate.com, a domain name registered by Apple, is found, and it's

00:31:08   found of all people by this kid, this teenager called Mark Gurman.

00:31:14   So this is his first scoop about Apple rumors and Apple devices.

00:31:21   It's interesting because a lot of people were saying, "Yeah, it's going to be isolate.

00:31:26   It's going to be the name of the device."

00:31:28   And of course, yeah, what do you guys think about that name?

00:31:31   Isolate.

00:31:32   Isolate.

00:31:33   Yeah.

00:31:34   I don't think...

00:31:35   I've always thought it was weird.

00:31:37   Yeah, but I mean, we can maybe talk about this later, but I still don't like iPad, but

00:31:43   I actually don't think iPad is much better than Isolate.

00:31:46   I think neither of them are very good.

00:31:49   Didn't Microsoft respond by announcing a bunch of Slate...

00:31:53   They did.

00:31:55   Slate branded tablets, but then they didn't go anywhere?

00:31:58   I think it was HP stuff at CES. They did it twice. They announced it and then the next year announced it again

00:32:04   Because it never shipped

00:32:07   Yeah, yeah, I've got a link to a gizmodo talking about it

00:32:10   That's like you pivot and use that name and then I wonder if isolate was the name and then Apple changed it

00:32:15   It's interesting to kind of think about what could have been could have been there anyways

00:32:21   Same day December 29 2009

00:32:26   Big day for rumors, man.

00:32:28   Yeah.

00:32:29   That was the day.

00:32:30   Great day.

00:32:31   I found a clip from a new segment on TV, MSNBC.

00:32:38   Let's just play the clip.

00:32:39   Let's talk about Apple.

00:32:40   What are you hearing about this new tablet, Isolate?

00:32:43   We've been going back and forth on this whole tablet idea for at least six or eight months

00:32:47   now.

00:32:48   There's always new rumors, new ideas, new speculation.

00:32:50   The latest is that they're going to have an event in late January where they may or may

00:32:53   not unveil this tablet which may or may not be a 10 inch kind of touchscreen device that

00:32:58   may be kind of a big iPod touch or kind of a stripped down tablet sized MacBook.

00:33:02   Federico Vittucci, huge fan of MSNBC.

00:33:05   Yeah, yeah, I mean I'm watching every day from Italy.

00:33:09   Cataloging for future use.

00:33:12   So you can see it's just a big iPod touch already.

00:33:16   It's a thing as people were saying.

00:33:18   It's going to be just a bigger iPod Touch and there's excitement and all that, but people

00:33:26   want to understand what the tablet is going to be and a big iPod Touch makes sense to

00:33:31   people.

00:33:32   Are we going to talk about the big iPod Touch thing later because I have opinions?

00:33:38   Save your opinions for later.

00:33:41   You keep your mouth shut, boy, this is my rumor segment.

00:33:44   I promise, we're getting to the main event.

00:33:51   During Fireball, I don't know if you know this website, John Gruber had two really nice

00:33:57   articles about the iPad, and as it was called, the Apple tablet before the announcement,

00:34:03   and John, as usual, was correct in saying that the tablet was going to be Apple's

00:34:09   reconception of personal computing.

00:34:13   So yeah, this is when speculation about the iPad was really really strong and intensifying

00:34:18   every day.

00:34:20   And John also talks about, you know, is the iPad going to run Flash, is the iPad going,

00:34:24   you know, Safari and plugins and all this other stuff, we're going to talk about it

00:34:29   later.

00:34:31   We enter 2010, January 8th, after the holidays, the New York Times is back with rumors and

00:34:40   they say that the Apple tablet will have lots of gestures, because according to conversations

00:34:45   with several former Apple engineers, Apple has been working on this new, and they say

00:34:51   somewhat complex, new vocabulary of finger gestures to control the tablet.

00:34:58   And as you said a few minutes ago Myke, it seemed like these gestures were going to be

00:35:05   powered by the acquisition in 2007 of a company called Fingerworks.

00:35:11   And according to the New York Times, there's going to be an Apple event at the end of the

00:35:17   month.

00:35:18   And of course, 10 days later, on January 18th, 2010, Apple sent invitations for a media event

00:35:27   selected members of the press and the invitation read "Come see our latest creation" there

00:35:35   is a copy of the invitation graphics and gadget and make sure to read Joshua Topolski's theories

00:35:45   about the meaning of the invitation.

00:35:47   That's always funny.

00:35:50   CBS January 27, 2010, the morning of the Apple event.

00:35:57   Let's play the clip.

00:36:04   six to nine hundred dollars an internet provider could be Verizon could be AT&T

00:36:09   we're hearing a lot of speculation on both potentially open but you know we're

00:36:12   gonna wait and see this afternoon as they say alright and then maybe we'll

00:36:16   know a little bit more that we can really pick your brain Apple's gonna have to

00:36:18   shock and awe with this one. That guy, that guy. What you don't see, what you will not getting from

00:36:30   from the podcast, from this audio, is the mock-ups that he decided to show for the iPad.

00:36:37   So this is just a few hours before the event, and he decided to show this crazy mock-up

00:36:46   of an iPad with a weird keyboard, and actually not an iPad, an Apple tablet with this weird

00:36:52   keyboard and all these different theories, and he says, "Yeah, people have been having

00:36:56   fun with Photoshop."

00:36:57   - Well, like he shows one with a scroll wheel.

00:37:01   And like at this point we have the iPhone,

00:37:04   we know that we don't need a scroll wheel anymore.

00:37:08   - That's the best part of it really, I think.

00:37:10   Is that mock up.

00:37:12   - You know what's really strange?

00:37:14   It's that 13 hours before the event,

00:37:18   the iPad actually leaked.

00:37:21   There were pictures taking,

00:37:23   we don't know by where or how,

00:37:27   pictures surfaced on these Chinese forums. I think the forum board was weiphone.com.

00:37:36   And it was pictures of these iPad units into some kind of enclosure, like some sort of

00:37:42   security enclosure on a desk running the Google Maps application. And this was crazy because

00:37:51   Because I remember clearly I was on Twitter, I was waiting for the Apple event, and Gadget,

00:37:57   I remember, in fact I used the Twitter link from Nielai Patel, back when he used to work

00:38:04   with Joshua Topolski and Gadget, when he tweeted, and people were saying, "Yeah, this is it,

00:38:11   this is it."

00:38:12   And it's so weird because there's the Apple event in 12 hours, and we have pictures of

00:38:17   what really looks like an Apple tablet.

00:38:20   You know, it's got this curve back, it's made of aluminum, and it's running this bigger

00:38:25   but also different version of iPhone OS.

00:38:29   And it was crazy.

00:38:30   I remember like people on Twitter and on Apple blogs before they went, this was crazy.

00:38:36   I bet that this is coming from people that were testing, like the demo companies, you

00:38:42   know, the companies like EA or whatever that come on to demo.

00:38:45   Because like it's all locked down, right?

00:38:46   So it's like, because you don't need to see it.

00:38:48   Because we've heard stories like that in the past, right?

00:38:50   Where they just kind of take you in

00:38:51   and they hide the way that it looks

00:38:53   and they just lock it down

00:38:54   and all you can see is this screen.

00:38:56   Like I can't think of where it's come from

00:38:58   off the top of my head,

00:38:59   but I know that there's been stories like that, you know?

00:39:02   - It kind of looks like if the army built

00:39:05   an OtterBox case for an iPad,

00:39:07   like this is what it would be.

00:39:08   (laughing)

00:39:09   I mean, the thing like, you gotta click on the link.

00:39:11   It's like in a metal iPad sandwich and it has, I don't know,

00:39:16   two dozen screws holding it down.

00:39:18   Like it's really crazy.

00:39:21   - I love that they screw it like that

00:39:23   because it's like, are they leaving anybody

00:39:25   in the room on their own with that?

00:39:27   I don't think so.

00:39:28   - Well, my favorite part about this in hindsight

00:39:30   is that it has an iPhone 4 sitting on top of it.

00:39:32   - Yes, oh my God, so good, yeah.

00:39:34   - I mean, very clearly, like now that we know

00:39:36   what the iPhone 4 would look like,

00:39:39   clearly not a 3G or 3GS sitting on top of this device,

00:39:42   very clearly an iPhone 4.

00:39:43   So maybe it was a pre-production in the factory type thing,

00:39:47   but that's well before the iPhone 4 shipped.

00:39:50   So it's--

00:39:51   - Where's the iPhone 4?

00:39:52   I don't see that.

00:39:53   Oh yeah, there it is.

00:39:54   That's crazy.

00:39:55   - Yeah, I know.

00:39:56   - It's really nuts.

00:39:57   - Let me tell you this story.

00:39:58   Let me tell you this.

00:39:59   Back when, because a few months after this,

00:40:01   Gizmodo did the whole,

00:40:04   we stole the, we bought the stolen iPhone 4 thing.

00:40:08   Remember that story?

00:40:09   - Yeah, of course it is.

00:40:10   So when Gizmodo posted the original article "This is the iPhone 4"

00:40:15   It took like people a few days and then I don't remember who did it

00:40:20   but basically someone on Twitter was like "Actually, you know, remember the old iPad pictures? There was the iPhone 4 in there."

00:40:29   So people realized after a few days after Gizmodo ran the piece and it was just crazy.

00:40:37   These iPad pictures, it was like a whole story with consequences and people kept talking about it, even with the iPhone 4.

00:40:45   So yeah, I would pay, I think I would pay, not much, you know, because I don't have the kind of savings,

00:40:53   but I would pay to know the story behind these iPad pictures.

00:40:58   Let's wait for the follow-up next week and see what happens.

00:41:02   Yeah, we'll probably get some crazy story about secret agents and stuff like that.

00:41:09   It's the army, bro. It's the army. We love that.

00:41:12   We're now at the point where people are waiting on Twitter, people are following live blogs,

00:41:19   and there's going to be an Apple event. And there's going to be Steve Jobs and all the

00:41:26   the Apple gang, walking on stage to announce, we don't know what.

00:41:32   There's a call for invitation graphics, there's banners at the Yerba Buena Center.

00:41:37   And yeah, this is the context, this is the rumors and the theories that Apple was about

00:41:46   to either confirm or deny.

00:41:49   The stage is set.

00:41:50   Yeah.

00:41:51   All right, so let's take a moment to thank our first sponsor and then we'll get in and

00:41:54   talk about the keynote.

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00:44:06   We want to kick off 2010 by introducing a truly magical and revolutionary product today.

00:44:15   this keynote again when we were preparing for this, I had a jolt of emotion and it was

00:44:21   an emotion that I remember that I had at the time because Steve Jobs comes out on the stage

00:44:26   and he looks like a completely different person because he'd been away for a long time.

00:44:31   Steven, how long had Steve been away?

00:44:34   You know, I actually looked, I was looking at the timeline.

00:44:36   I couldn't really piece it together but I didn't look all that hard either.

00:44:41   But I mean, 2010 he's been in and out at least once.

00:44:46   For the music plant in September, I think.

00:44:49   Yeah, I think that's the event where he comes out on stage and there's a slide that says,

00:44:54   "Rumors of my death have been greatly exaggerated," which is pretty awesome.

00:44:58   And he puts his blood pressure at one point up on the slide.

00:45:02   But yeah, this is sort of in that era of Steve had been sick and what we know now was sick

00:45:09   again. People are starting to get worried now, right? Like this is the time. I think

00:45:14   you've been on, was he on his extended leave of absence or whatever they call it at that

00:45:19   point? It's in this, it's before this, but yeah, this is all kind of in that time period.

00:45:24   Myke, I had a very similar reaction. In fact, I've watched it about a week ago and rewatched

00:45:33   it last night with my wife and I told Mary, I was like, you know, it was weird for me

00:45:37   to watch this, not only because I hadn't watched any Steve Jobs video in a while, I'd forgotten

00:45:42   some of his mannerisms, but very clearly was having a hard time with some stuff.

00:45:49   That's immediately tamped down by the fact that he's so excited.

00:45:53   He is into the meat of this event in six minutes.

00:45:57   He's obviously pumped very clearly.

00:46:01   We saw with Tim Cook this past year with the watch, the watch is very clearly Tim Cook's

00:46:06   baby.

00:46:07   was very clearly Steve Jobs baby and you see that Wren all over his face the second he starts talking about it.

00:46:12   Yeah, because it's like, you know, as we've learned from the like the other clips and the other stuff

00:46:16   we've been talking about, like the iPhone was a fantastic success and you know, he'd brought that to the fore

00:46:21   but like the iPad had been Steve's idea like

00:46:24   years and years before, you know, so it's like for him

00:46:29   it's like finally I got this out there and as well, you know, we don't know what your state of mind was like at this point.

00:46:34   He may have been, you know,

00:46:36   understanding what was going on in his life and

00:46:39   Kind of is a bit morbid but like kind of happy that he was able to to get it done, you know

00:46:44   Yeah, maybe I mean

00:46:47   And that's a bit I love how I love how every time and this is I guess it's a special especially

00:46:54   Noticeable when when it's a big event

00:46:57   Like he walks on stage and he sets the tone for what the day is going to be like and then it's like I've just got

00:47:05   a few updates. And everybody's like chuckling before because everybody's waiting for the

00:47:11   main announcement and it's got slides with numbers. And yeah, it's always funny.

00:47:17   What's, you know, most of these numbers, iPod totals, number of stores, like it's kind of

00:47:22   funny now to see how much Apple has grown. But when I watched this for the first time

00:47:26   last week, I literally laughed out loud. He's showing a picture of an Apple store and he's

00:47:31   like it's before it's open he's like it'll never look this good again the

00:47:36   idea that Jobs like really liked the stores until people were in them and

00:47:40   ruined them really made me laugh. It's like wow you guys like why can't we just leave them closed like

00:47:47   people just look in them. Yeah it's it's a really pretty museum you know I think

00:47:54   the most interesting one to the three of us at least is the at this point about

00:47:59   About 18 months after the App Store launched, it had just passed 3 billion downloads with

00:48:03   140,000 apps in the store.

00:48:05   Federico, do you know what those numbers are currently?

00:48:07   How many apps are in the store?

00:48:09   1.4 million apps.

00:48:14   I'm not sure about the number of downloads.

00:48:16   So just move that decimal point over in that number.

00:48:21   It's weird too to think about, we'll get into the software in a minute, but how early this

00:48:26   really was in the App Store.

00:48:27   The first iPad shipped with iPhone OS 3.

00:48:32   The iPad really, in hindsight, came pretty quickly after the phone, and I think these

00:48:36   numbers kind of reminded me of that a little bit.

00:48:40   Yeah, it was like the second generation of the App Store is what it shipped with, because

00:48:47   we got the App Store in OS 2.

00:48:50   It's quite interesting to put that into context.

00:48:53   The App Store hadn't been around very long.

00:48:54   It was doing well, but it was new.

00:48:56   And so many people were saying, "Oh, we don't know if the iPad is going to launch with an

00:49:02   App Store right away."

00:49:05   Because people had the president of the iPhone, which launched without an App Store, which

00:49:12   was released as a software update after developers had the time to actually buy an iPhone and

00:49:17   test the SDK on it.

00:49:20   So I remember a few people were saying, maybe we won't get an SDK right away, and we will

00:49:27   have to buy an iPad and just actually test software on a physical iPad.

00:49:34   Other people were saying, no, because Apple learned from the past, they're going to offer

00:49:40   development tools right away, and we will just have to figure it out in Xcode.

00:49:46   really the App Store didn't ship until it shipped alongside MobileMe and the

00:49:50   iPhone 3G so I mean it wasn't until we had the second hardware, the

00:49:56   first hardware revision I should say, until we got the App Store and

00:50:00   that's one of those things that we look at these things in hindsight and that

00:50:04   sort of thought of "oh you know it won't have an App Store on day one" like very

00:50:09   clearly in hindsight a dumb idea.

00:50:12   You look and see where Apple was and you know now it's easy right?

00:50:15   easy to sit here like years later and say well clearly the trajectory you know

00:50:20   was that it would have had to have an app store. What is interesting though in

00:50:26   this part of the keynote I want to see what you guys think about this because

00:50:28   you know having watched this a couple times recently this part still like

00:50:33   rubs me the wrong way a little bit so Jobs is up there and he's pitching

00:50:37   that Apple is the biggest mobile device company in the world and he counts

00:50:43   iPhones, iPods, and then MacBooks. So he says most Macs are laptops, those are

00:50:50   mobile devices. Because of that we're bigger than Sony, Samsung, and Nokia.

00:50:54   I don't know why he felt he needed to do this. It's like puffing his chest out and

00:50:58   making up numbers. That's effectively what he did. Because it's like, well, you

00:51:03   can put an iMac in a truck so it's kind of mobile as well. It's kind of, I

00:51:09   I don't know, I think it's kind of...

00:51:12   I don't know why they felt they needed to do it.

00:51:14   They felt like they had to legitimize themselves in some way on that day.

00:51:17   I think that's why.

00:51:19   I think that he did it because he wanted to say, "We're the biggest mobile device company

00:51:25   and that automatically gives legitimacy to the tablet that I'm getting ready to introduce."

00:51:31   But I still...

00:51:32   And this is not a metric...

00:51:33   I've watched a lot of Apple keynotes over the years.

00:51:35   This is not a metric that Apple ever uses again.

00:51:38   He says it this one time, in my mind it doesn't really land very well.

00:51:43   And you know Apple says, you know later on, "Hey, you know we're the most profitable

00:51:47   smartphone company, we have more mobile devices than anyone else."

00:51:51   But never again does he link the Mac to this like mobile device category.

00:51:57   And it's, I don't know, it just was weird to me in hindsight, you know, rewatching.

00:52:03   And it kind of irritates me that it's talking about the Mac as a mobile device instead of

00:52:09   a portable device.

00:52:10   So technicality, he's trying to make an up-warm technicality.

00:52:13   Yeah, but it just feels like he's trying to make a point and to force this point, because

00:52:20   hey, we are bigger than these companies.

00:52:22   And to me, it feels like one of those things that Steve Jobs, because he's from the old

00:52:28   guard of people in the valley, they want to compare to these other companies and just

00:52:34   like reinforce the fact that Apple is in the big leagues now and they can go against Sony

00:52:41   and Samsung and Nokia.

00:52:43   But like the thing is, in 2009, if there is a set of companies that Apple doesn't need

00:52:47   to compare themselves against, it's these ones.

00:52:50   Because at that point, none of these companies have credible answers to the iPhone.

00:52:56   Especially Samsung.

00:52:57   Well, Nokia.

00:52:58   I was going to say, especially in Nokia.

00:53:00   Nokia is the real trailing person at this point.

00:53:03   Yeah, but at least they still sold a whole lot of phones.

00:53:07   Yeah, they did.

00:53:08   They did.

00:53:09   But it's like, if you were looking at what was the future, you know, you're looking at

00:53:12   like, what's the...

00:53:13   Yeah, but Samsung had a lot of...

00:53:15   They did pretty well with cell phone sales, the same as Nokia did.

00:53:18   Obviously nowhere near as good as Nokia.

00:53:21   But it's just so weird that they felt that he had to like...

00:53:25   It's just weird.

00:53:29   But he kind of makes it past that and we get to the event itself.

00:53:37   And I noticed when watching this, it was about six minutes into the event, which is about

00:53:42   how long it took Tim Cook to get to the iPhone 6 at the watch event.

00:53:47   Blowing through the previous stuff and getting right into the topic.

00:53:51   And I for one, I love the reveal here.

00:53:54   With the iPhone, very famously it was the three things that were really one thing.

00:53:59   The widescreen, video iPod, the internet communicator, it's all one device.

00:54:09   And here we have the image in the show notes, it's a quote from the Wall Street Journal

00:54:17   that says, "Last time there was this much excitement about a tablet, it had some commandments

00:54:21   written on it." It's a picture of Moses holding the Ten Commandments over his head with lightning

00:54:26   shooting out of them. It's a kind of a funny way, it's like, "Hey, this is what we're going

00:54:31   to be talking about today." And I think the longer he's gone, the more I realized that Jobs

00:54:40   had a sense of humor when it came to this sort of thing. Like when the iPhone 4 was,

00:54:46   the gizmodo thing he says you think you've seen this you ain't seen this and

00:54:49   he plays the the songaday song with the with antenna gate and there is sort of a

00:54:54   level of playfulness here and again I think that goes to that jobs is

00:54:58   genuinely excited about this product because it has fingerprints all over it

00:55:02   so he goes in and Steve Jobs knew I'd be watching and so he goes back to 1991 so

00:55:07   he says we're going to a tablet and the next slide is a power book from 1991 and

00:55:14   And he says Apple invented the modern laptop, which is interesting.

00:55:17   Remember in 1991, Jobs isn't at Apple, Jobs isn't at Next.

00:55:22   And he starts talking about these interfaces that Apple has pioneered.

00:55:31   And remember he does the same thing in the iPhone keynote.

00:55:33   He talks about the mouse, he talks about the click wheel, and then he talks about multi-touch.

00:55:38   And he kind of does it again here, but in a little bit of a different way, which is

00:55:45   interesting.

00:55:46   How did that hit you guys?

00:55:47   Neither of you were born in 1991, I don't think.

00:55:50   So I know.

00:55:52   I think I enjoyed the parallel to the iPhone keynote in this regard because I think what

00:55:59   it does, and I think the reason it worked then and the reason that it works now is it

00:56:03   shows that Apple is a company that is about refining and perfecting.

00:56:07   So showing, oh, we looked at our historical devices,

00:56:10   we looked at the things we've done in the past

00:56:12   before we started thinking about what we would do

00:56:14   in the future, because we took what worked

00:56:16   and we took what didn't, and now we've made

00:56:17   a better product out of it.

00:56:19   'Cause it's like, I like that through all of these

00:56:22   big product announcements that Steve did,

00:56:26   with the iPhone and the iPad, he was drawing a lineage

00:56:28   back to everything he's ever learned.

00:56:30   And it's like, all of my experience to date has allowed us,

00:56:34   and all of our experience to date,

00:56:35   has allowed us to create this product.

00:56:37   I like that.

00:56:39   I will say last week I tweeted that I miss trackballs and people were like, "Trackball

00:56:47   users are crazy.

00:56:48   Don't mess with those guys."

00:56:49   Because they were like, "No, trackballs are awesome.

00:56:51   I have one on my desk."

00:56:52   What's the name of those old laptops that used to have a little nub?

00:56:58   Thinkpads, man.

00:56:59   Thinkpads, they still have them.

00:57:01   They do.

00:57:02   Oh yeah?

00:57:03   They still make them?

00:57:04   Yeah, yeah.

00:57:05   Oh, God.

00:57:06   I have one of the little, what were they actually called?

00:57:10   - Trackpoint.

00:57:11   - Yeah, so I had a Trackpoint and it had a Trackpad.

00:57:15   This is so confusing.

00:57:16   - Yeah, wow.

00:57:17   Can I tell you guys a secret?

00:57:18   Just me and you and the many, many people listening.

00:57:22   I really like Thinkpads and I really like the Trackpoint.

00:57:27   And if I were to run Windows, I would own a Thinkpad.

00:57:30   - Well, Thinkpads were always the best.

00:57:32   But I mean, the one that I had,

00:57:34   the Trackpad worked terribly.

00:57:35   The track point worked amazingly.

00:57:37   I used to use it every day.

00:57:38   It's super fast because you don't have to move your hands from the keyboard down to

00:57:41   the trackpad.

00:57:42   Yep.

00:57:43   It's cool.

00:57:44   It's nice.

00:57:45   It's like it gathers up speed.

00:57:46   It's awesome.

00:57:47   This was actually an episode about the post PC era.

00:57:51   We're going post post PC.

00:57:53   Okay.

00:57:54   Back to PCs again.

00:57:56   So he moves from that.

00:57:57   So like Myke, like you said, he sets the stage of look, we know what we're doing.

00:58:00   We've been doing this for a long time.

00:58:02   We have pioneered all this stuff.

00:58:04   We are standing in a wealth of history.

00:58:08   And he goes into sort of this conversation of the categories.

00:58:13   So he sets the stage of, you know, we have smartphones and we have laptops.

00:58:17   And everybody has a laptop and everyone has a smartphone.

00:58:20   And is there room for a third device?

00:58:22   And he lists off some tasks that a third category of product would have to be better at.

00:58:31   Everybody uses a laptop and/or a smartphone.

00:58:34   And the question has arisen lately.

00:58:37   Is there room for a third category of device

00:58:41   in the middle?

00:58:43   Something that's between a laptop and a smartphone.

00:58:46   And of course, we've pondered this question for years as well.

00:58:50   The bar is pretty high.

00:58:52   In order to really create a new category of devices,

00:58:55   those devices are going to have to be far better at doing

00:58:59   some key tasks.

00:59:01   They're going to have to be far better at doing some really

00:59:04   important things. Better than the laptop, better than the smartphone. What kind of

00:59:10   tasks? Well, things like browsing the web. That's a pretty tall order. Something

00:59:17   that's better at browsing the web than a laptop? Okay. Doing email, enjoying and

00:59:23   sharing photographs, video, watching videos, enjoying your music collection,

00:59:29   playing games, reading ebooks.

00:59:33   So I don't know about you guys but Steve Jobs reading a grocery list of features

00:59:39   isn't nearly as compelling as the pitch for the original iPhone.

00:59:43   It's not as epic, that's for sure I think.

00:59:47   Yeah, and you know these things, so he says, you know, internet email, like this whole list of like, I think it's seven things.

00:59:55   He says that a tablet would need to be better at these things to be a viable product.

01:00:03   And he uses those as the springboard to talk about the iPad and to talk about specifically

01:00:16   why tablets are better than netbooks.

01:00:18   I think for me this is the list of features, is the part that feels the oldest in this.

01:00:29   When I see the slides and when I'm seeing Jobs talking about categories and specific

01:00:36   features, it feels like it was a long time ago.

01:00:41   It feels like it was an age before the explosion of smartphones like in popularity and I guess

01:00:50   of mobile in general because this feels like it's trying to find all these different tasks

01:00:57   that people want to do and it feels like it's a bit limiting, you know?

01:01:04   Because people want to do everything, not just these seven features.

01:01:11   And there's some stuff that feels old to me.

01:01:16   When he's talking about enjoying your music, he doesn't say "listen to music", he says

01:01:21   "enjoy your music collection".

01:01:26   You hear that and you go "yeah, that's before music streaming, that's before all these other

01:01:31   services that you use today".

01:01:33   So even if five years is not a long time ago, in mobile I think, and especially for Apple,

01:01:40   it feels like a decade ago, like two decades ago, it feels like a long time.

01:01:46   And I think this list and this slide and the way that it presents these features, it feels

01:01:51   really old.

01:01:53   It does.

01:01:54   And so he moves from these categories and he says, "Well, what about netbooks?

01:02:00   are what some people say are the solution and he has an answer for that.

01:02:05   If there's going to be a third category of device it's going to have to be

01:02:09   better at these kinds of tasks than a laptop or a smartphone. Otherwise it has

01:02:14   no reason for being. Now some people have thought that that's a netbook. The

01:02:23   The problem is netbooks aren't better at anything.

01:02:26   They're slow.

01:02:34   They have low quality displays.

01:02:36   And they run clunky old PC software.

01:02:38   So they're not better than a laptop at anything.

01:02:42   They're just cheaper.

01:02:43   They're just cheap laptops.

01:02:45   And we don't think that they're a third category device.

01:02:49   Yeah.

01:02:50   So again, this is something we're five years on,

01:02:52   like netbooks.

01:02:53   We know now that netbooks are already fading that the iPad in many ways killed them even

01:02:57   though Chromebooks are kind of a thing.

01:02:59   Now we have the Chromebooks.

01:03:00   Yeah, yeah, I've got one.

01:03:03   I got one right here actually.

01:03:06   And he attacks the speed, he attacks the bad screens, and he attacks what he calls clunky

01:03:12   desktop software.

01:03:14   So what Jobs has done in this section is he has set the bar for what a tablet, what his

01:03:22   tablet needs to do software wise to be

01:03:24   success and some hardware things that

01:03:29   could set it apart and set it above

01:03:31   netbooks and I think at least while the

01:03:34   overall sale I think is weaker I think

01:03:36   that he answers all these points as as

01:03:39   we move forward but we think we've got

01:03:41   something that is and we'd like to show

01:03:45   it to you today for the first time and

01:03:48   and we call it the iPad.

01:03:50   (audience applauding)

01:03:53   - I mean, I kind of already showed my hand

01:03:54   at this a little bit, but I remember at the time

01:03:58   thinking like, man, the iPad, like that just,

01:04:01   and I know there were all those jokes

01:04:02   and I don't really think we need to go into that,

01:04:04   but I just don't think the iPad says anything.

01:04:09   Like that name, it says nothing.

01:04:11   Like iPhone, it's like, okay, I get it.

01:04:14   It's like iPhone and then, you know, like book,

01:04:16   you know, you kind of get it like MacBook, iBook,

01:04:18   there was something about it,

01:04:19   like it made sense to me in a way,

01:04:21   like it's kind of like a book.

01:04:22   Like what, like a pad of paper?

01:04:24   Like what are we calling as a pad here?

01:04:26   Like, I don't know, I'm not,

01:04:29   I don't think slate was the right term.

01:04:32   I think it was interesting when you brought up Federico,

01:04:36   when John Gruber, like he, I believe he thought

01:04:39   it was just gonna be called the tablet, right?

01:04:41   The Apple tablet.

01:04:41   - John Gruber and I think other people also really liked

01:04:46   the idea of Apple Canvas as a name.

01:04:49   - Canvas is actually quite nice.

01:04:51   And I think if this was today,

01:04:54   it would be called something like that

01:04:56   because Mr. Cook's regime is moving away from I, right?

01:05:01   You know, you've got like Apple Bay and et cetera, et cetera.

01:05:04   So I think like if it was today's product,

01:05:06   it might be called Canvas is a great name, actually.

01:05:09   I think it shouldn't have had I.

01:05:13   I think even then it was maybe that was a bit long in the tooth at that point.

01:05:20   So the name, now it's like the iPad is the iPad and it's like the name means nothing,

01:05:27   but even today when I think about it, when I think about that name, I'm kind of turned

01:05:31   off by the name.

01:05:34   You know, I think it's one of those things that I've sort of settled into it.

01:05:37   I hated MacBook Pro as a name and now it's MacBook Pro with Red on Display.

01:05:41   Like that's a whole sentence, that's not a name.

01:05:43   But you know, as things age you just kind of get used to it.

01:05:48   You know, I do think guys we need to take a moment here and we need to recognize someone

01:05:53   who was in the crowd.

01:05:55   Fistpump guy, if you remember from the iPhone keynote, I think he was sick maybe or he wasn't

01:06:02   around but his cousin, Fistpump guy's cousin, he was here.

01:06:07   Weasel guy.

01:06:08   I happen to have one right here.

01:06:16   So the guy, you know, like this is, you know, Java's showing it for the first time.

01:06:22   And I, at least I think Myke, you were as well, I was a little underwhelmed.

01:06:27   Yeah, so right, okay.

01:06:30   There is nothing this design, that this device could have looked like, other than what it

01:06:35   looked like.

01:06:37   There is nothing.

01:06:38   how it needed to look. But the thing that I really didn't like the look of was the bezel

01:06:45   or the bezel. I think it's called bezel. The bezel. Yeah, the bezel. It was really thick,

01:06:50   like crazily thick. And I know that Apple kind of made a reason for it. But I think

01:06:55   in later years they've shown that they don't believe that that was ever true. I think this

01:07:00   is what we could do. Your iPad right now has like a piece of paper between the screen and

01:07:06   the edge like that that thicker bazelle but I don't think is why are we

01:07:11   calling it that? It's the correct pronunciation. They sold it as where you're gonna put your thumbs right like

01:07:21   but they they have been able to slim it down first on the iPad mini and then on

01:07:26   the iPad air because iOS can now sort of ignore exactly input yeah and so I think

01:07:31   it was a thing where if they could have done it software wise they would have

01:07:35   What about the iPhone at the time then?

01:07:37   But I think the other...

01:07:38   He's just ignoring my question.

01:07:40   I am.

01:07:41   But the iPhone at the time didn't have bezels that were that thick.

01:07:45   But you hold it differently, I think.

01:07:47   Nah, nah.

01:07:48   Yes.

01:07:49   I don't think so.

01:07:50   That's what I'm trying to say.

01:07:51   More of your thumb is on the screen.

01:07:53   Bah!

01:07:54   I think that part of it is that the iPad, and in this keynote, they show the iPad can

01:08:04   be held in any direction.

01:08:05   Myke, why don't you like the bezel?

01:08:08   I just think it was too thick, man.

01:08:10   And I think that designs today have shown that Apple agree with that.

01:08:14   But anyway, I also didn't like the way that the home screen just looked like a big iPod

01:08:22   or an iPhone and space is huge between them.

01:08:25   I would like to register a complaint.

01:08:27   Why?

01:08:28   Can I register a complaint?

01:08:30   To this day, the very day, the iPad does not keep your icons in the same place when you

01:08:36   rotate the screen.

01:08:38   So if your instant paper icon is all the way on the right and then you turn it, sometimes

01:08:42   it's on the left on the next row and that drives me insane.

01:08:45   If you think that's bad, you need to take time for 6+ right?

01:08:50   So 6+ you've got 4 icons across the top and then 7 down the side.

01:08:56   You rotate that, right?

01:08:58   Imagine what happens then.

01:08:59   You've got seven across the top and four down the side.

01:09:02   It is literally impossible to remember where that's going.

01:09:07   I'm not a computer scientist or I'm not an engineer, but it really bothers me.

01:09:13   I don't know.

01:09:16   All throughout this, Jobs is rotating the device.

01:09:20   In almost all the demos he says, "This is what it looks like in portrait.

01:09:23   This is how it's in landscape."

01:09:26   Can I just say one thing guys? I'm sorry. Because today, I mean, we have the iPad Air 2 and we've had like five years of iPad and we say that the iPad was really thick.

01:09:38   But if I remember correctly, a lot of people were impressed with the thinness of the original iPad back then.

01:09:45   Sure.

01:09:46   And like, like, if you if you read all the reviews, they're like the iPad is super thin,

01:09:53   which like it's doesn't make any sense today, because we have all these new devices.

01:09:58   But I think back then, like, some people make is correct.

01:10:02   Some people were complaining about the size of the bezel.

01:10:05   And like, it's it's too wide.

01:10:06   And, you know, those sorts of complaints.

01:10:09   But the thinness of the device, I think it was it was like people were impressed.

01:10:15   I think.

01:10:16   Yeah, and I think that, I think part of this is that we have seen in 2010, we've seen,

01:10:22   you know, three iPhones at this point, and we kind of understand that iOS devices are

01:10:29   a screen and then like everything required to power the screen but nothing more.

01:10:34   And so the iPad was relatively simple looking, you know, I read a bunch of reviews of the

01:10:39   original iPad over the last couple days and all of them are like, it's really like minimal,

01:10:43   nothing here that doesn't need to be here and that I think leads to some of

01:10:47   this of like you know what the original iPad and every iPad since is kind of boring to

01:10:51   look at but it's that's not the point the point is that it's the screen and

01:10:56   everything happens on the screen it's all about the the multi-touch glass and

01:11:00   the rest of it is just has to be there and so that's the part that Apple keeps

01:11:04   shaving off. So let's we're gonna come back to the hardware but but so job shows

01:11:08   it up, he holds it up shows it and then he starts to talk about it and the

01:11:14   brilliance of this keynote and the reason this keynote stands out most in

01:11:18   my mind is the way that Jobs demos the iPad is in a big comfortable chair with

01:11:26   a little table next to it. You know it's not standing at a desk he's not walking

01:11:30   around the stage like he is with an iPhone or an iPod but he is sitting in

01:11:35   chair his feet are up and he's he in that very like simple change to his

01:11:42   presentation style he is conveying so much about what Apple viewed how Apple

01:11:48   viewed the iPad as you know that someone has said it's not a lean forward device

01:11:53   it's a lean back device and I think Jobs wanted to portray that this is a relaxed

01:11:58   thing you don't have to be hunched over your desk you're not clutching it in the

01:12:01   hand as you walk down the hall but you're you're at home and you're you're

01:12:03   relaxed and the tablet just kind of sits in your lap and you can hold it and it's a very

01:12:08   intimate device and that's a word that he comes back to as he moves through some of

01:12:13   the software stuff.

01:12:14   That was an intern's life that was made hell for like a month trying to find that right

01:12:20   chair man.

01:12:21   Oh I guarantee it, yeah that guy like rage quit.

01:12:25   The original iPad was too heavy to hold it with one hand without your leg behind it so

01:12:31   using these legs as a prop on the iPad. That's really smart in hindsight.

01:12:38   Sick burn, bro.

01:12:39   I mean, it was heavy.

01:12:41   It was heavy. It was heavy.

01:12:43   Yeah, so he gets into basically right off the bat, he starts with mobile Safari. And

01:12:52   in hindsight makes obviously a ton of sense. And even in the iPhone keynote, they spend

01:12:56   a lot of time on Safari saying, "Hey, look, this is the whole web. This is not some like

01:13:00   janky browser on a Blackberry, but this is WebKit,

01:13:03   this is the internet, you know.

01:13:04   And he starts on that with the iPad,

01:13:09   but in hindsight, it drags out a little bit.

01:13:14   - Yeah, so we all had to watch this video

01:13:17   in preparation for this show,

01:13:20   and we all had to endure watching this,

01:13:24   so you now get the pleasure of listening to it.

01:13:28   And here we are right at the New York Times.

01:13:31   You can see how fast it is.

01:13:34   And I can just scroll around here

01:13:37   and look at the whole front page of the New York Times.

01:13:41   Anywhere I want to go, anything I want to make bigger,

01:13:44   I can make bigger.

01:13:45   If I want to go into a story, I can just touch it.

01:13:52   And I go into that story.

01:13:56   Back to the front page. And so I can browse around the New York Times so easily.

01:14:07   It's really great. I go down here.

01:14:11   See what's happening today?

01:14:19   And again, just so easy to go into a story like this.

01:14:26   See the photographs, read the story.

01:14:31   It's that simple.

01:14:32   During, whenever we watched it last night, my wife watched part of it, and I think this

01:14:38   is about the time that she just got up and went to bed.

01:14:41   It's so painful.

01:14:43   Welcome to episode one of Steve Uses the Internet.

01:14:46   It's just the worst.

01:14:48   It's the worst.

01:14:50   What's really convenient is that it's using this idea of holding the internet in your

01:14:58   hands which is like a recurring theme in the whole keynote.

01:15:03   What I don't like in hindsight in looking back at this video is that it is saying you

01:15:09   can look at an entire webpage using the iPad.

01:15:14   But of course in practice, once you got the device, in the demo Steve was using an iPad

01:15:21   showing the New York Times website and it was not a retina iPad because it was the original

01:15:27   iPad with standard resolution screen and it's zooming in and out of the webpage.

01:15:37   So if you try to read something like the New York Times on the original iPad in portrait

01:15:43   mode with no retina screen, it wasn't really super comfortable to read and you had to double

01:15:51   tap to zoom into the small text on the Times webpage.

01:15:59   It makes for a good demo because the camera shows the iPad from a distance but if you

01:16:05   try to read the small text in practice you need to pinch and you need to double tap to

01:16:09   zoom so I think Apple is clever to show a whole web page in portrait mode because it

01:16:17   was the full web page, it just wasn't super comfortable to read.

01:16:21   What's interesting in comparing this to the way that they introduced this with the iPhone

01:16:26   is when they were saying you can see the full web what they were talking about was it's

01:16:30   It's not WAP, right?

01:16:31   It's not this like, an internet that doesn't look anything

01:16:35   like the internet.

01:16:36   And then when they're showing off the iPad,

01:16:38   what they're battling against is horribly designed

01:16:42   mobile navigation, you know?

01:16:45   Like the fixed navigation before responsive

01:16:47   that people would do where they'd try and spoof it

01:16:49   to look like an iPhone app.

01:16:51   - Oh my God.

01:16:52   - That's what we're battling against.

01:16:54   The real web is not that, right?

01:16:56   So that's kind of like just an interesting thing

01:16:58   is like originally Apple's battling against WAP

01:17:00   and then later they're battling against themselves.

01:17:03   - Yeah. - Right.

01:17:04   A whole website in the palm of your hands is what Jobs says.

01:17:07   On more than one occasion,

01:17:09   and it's even in the Johnny Ives, Scott Forstall,

01:17:11   White Room video later.

01:17:12   - The 25 minute long video.

01:17:14   - Oh gosh, yeah. - Why is it?

01:17:16   - Super long.

01:17:17   - Eight whole minutes, man.

01:17:21   - So we see Safari and then Jobs gives us a tour

01:17:24   of the built-in app.

01:17:25   So we see mail, photos, calendars, contacts, maps, YouTube and videos all shown off.

01:17:30   And if I could be honest with you guys, it was all so boring I didn't even make any clips

01:17:34   for the show.

01:17:35   Like it's weird right because they have to build the case that the iPad is easy to use

01:17:41   but they can't rely on iOS to sell that for them because we already know what iOS can

01:17:48   do and what iOS looks like.

01:17:50   And so what Jobs is doing in all of these apps is showing how it's different than the

01:17:55   iPhone, but again, not as compelling because we've already seen this stuff, we already

01:18:01   have iPhones in our pockets at this point.

01:18:03   Nothing was different enough that it heralded people needing to go crazy over it, right?

01:18:09   Not that there's anything wrong with that because part of the beauty of the iPad was

01:18:14   you'd already trained iPhone users.

01:18:17   That's the reason that it runs iOS, right?

01:18:18   it didn't run iPad, it ran iPhone OS.

01:18:22   - I think Jobs even says that,

01:18:23   like we already have 100 million people

01:18:24   who are gonna know how to use this.

01:18:26   - 'Cause they could have made an iPad OS

01:18:28   and it probably would have been better suited to the iPad

01:18:31   and would have thought about it in completely different ways.

01:18:33   - They had that Newton OS laying around still.

01:18:35   - Exactly, you could just strap up the ink well

01:18:37   and let's go crazy.

01:18:38   But that wouldn't have been a very good idea,

01:18:43   but what it does is it leads to kind of like a demo,

01:18:46   which when you're showing off the universal,

01:18:50   or what was in universal kind of applications

01:18:52   that Apple made, it kind of drag on a little bit.

01:18:57   - Many people thought that Safari was the killer app

01:19:01   on the iPad because it was so impressive

01:19:03   that it let you see a full webpage.

01:19:08   And there's a review from Topolski at Engadget,

01:19:12   there's Jason Snell, I don't know if you guys

01:19:14   are familiar with this guy.

01:19:15   - Sorry, no?

01:19:16   - Jason Snell, I think he used to drive around Cupertino

01:19:22   at the time, he also reviewed iPads and iPhones

01:19:29   for a website called Macworld.

01:19:31   So he said, you know, Safari was like just something

01:19:35   different in holding a webpage in your hands.

01:19:38   So people were impressed with Safari,

01:19:41   and I actually kind of, you know, it was ironic

01:19:44   in seeing the flash plugin errors in the keynote,

01:19:49   like Steve casually ignoring the flash boxes

01:19:54   in the Times and other websites.

01:19:57   - I think it even gets a chuckle at one point,

01:19:59   like he scrolls past one and people are like, huh?

01:20:02   - It's like smirking. - Flash.

01:20:03   - Yeah, and, but the other software,

01:20:06   I think you guys make a good point,

01:20:11   because it was nothing terrible, terribly in nobody, like original, you know?

01:20:18   I mean of course it's got a calendar, of course it does mail, and of course it lets you see

01:20:22   more stuff than the iPhone because the screen is bigger.

01:20:25   That calendar, man.

01:20:26   When it came up, my eyes nearly fell out.

01:20:32   So it's, it's, it kinda looks obvious, you know?

01:20:36   Of course it does these things.

01:20:39   But also maybe, like, the same argument that you go, of course it does this.

01:20:46   Maybe it's also a benefit, you know, because it should do these things.

01:20:51   And now I don't know if our perspective is being altered by the fact that we know iOS

01:20:58   7 and this new design and now iOS 8 with all these new features, and we look at this stuff

01:21:04   and we're like, yeah, it's boring.

01:21:06   And it's difficult for me to remember exactly the feeling that I had when I first saw the

01:21:12   calendar and mail.

01:21:14   I remember that I was impressed with Safari especially because it looked impressive.

01:21:18   It was not super readable and I needed to zoom into web pages to see actual text.

01:21:25   But I was impressed.

01:21:27   And the demo in the keynote is just too long I think.

01:21:32   And it's like, "Oh my God, can you please finish?"

01:21:35   And I think it's the same feeling that you get when they invite developers on stage from

01:21:41   other companies to demo stuff.

01:21:44   So the only advantage here is that it's Steve Jobs, you know, so he actually manages to

01:21:50   entertain people in a way.

01:21:52   But even if it's Steve, it's still, I think, too long and boring.

01:21:56   You know what it felt like?

01:21:58   You know when at WWDC they show off Mountain Lion and then they have an event like...

01:22:05   three weeks later where they show up Mountain Lion again.

01:22:08   Right.

01:22:09   Why are you doing this to us?

01:22:11   In case you didn't see this guys, let's run through the exact same demo we did three months ago.

01:22:15   In hindsight, two things really struck me.

01:22:18   One, we mentioned earlier that he rotates the iPad, at least a lot more than I do mine.

01:22:22   But there's also a lot of silence in this demo because, like you heard a couple of minutes ago with the browsing,

01:22:29   that's true throughout these. He's tapping on things, he's showing things,

01:22:34   and he's sort of letting the iPad speak for itself, but again, this whole section,

01:22:41   thankfully it's almost over, we're going to be in hardware soon, it doesn't land well for me.

01:22:48   Yeah, I understand the way you feel because considering how I felt at the time,

01:23:00   I think today I have the same thought, like, I'm not sure about the software that I'm seeing here.

01:23:09   But also, I try to go back and read original first impressions after the keynote.

01:23:19   And a lot of people, in spite of the silence, right, in spite of this section feels weird,

01:23:27   thought that we all have, I think. A lot of people reacted to the keynote as saying,

01:23:34   "Yeah, the iPad's strength is that it becomes, like, the device becomes the app that you're using."

01:23:42   So the calendar makes the iPad turn into a physical calendar. And when you're using Safari,

01:23:50   you're holding a webpage. And when you're doing mail, you know, you're doing that kind

01:23:55   of stuff with messages like those paper sheets.

01:24:00   The software we think is boring today, at the time it made the iPad even more than the

01:24:06   iPhone, it made the iPad feel like a device that can become multiple things.

01:24:13   And Myke, for me, I think and for us, you know when on virtual we talk about Kirby?

01:24:21   The Nintendo character.

01:24:22   So Kirby is basically nothing, it's like a pink blob.

01:24:27   The peculiarity of Kirby is that it can absorb enemies to turn into different characters.

01:24:33   Like you can absorb a knight and Kirby wears a sword and like a helmet.

01:24:38   Or you can absorb an archer and Kirby has arrows and stuff.

01:24:44   So in a way, the iPad is like Kirby.

01:24:47   It's basically nothing, it's like a screen with bezels and in this case Myke doesn't

01:24:51   like the bezels. But the screen and the software that today we think it's boring, and maybe

01:24:58   at the time the keynote was not structured so well, but the iPad can turn into multiple

01:25:04   things depending on the apps that you use. And an obvious benefit, but also limitation,

01:25:12   depending on how you look at it, is that it runs one app at a time. And so that, I think,

01:25:20   is mainly a hardware limitation, but it's also a design decision, because there's no

01:25:28   multitasking, there's no split screen, but yeah, it was a strong metaphor.

01:25:36   It becomes what you want to use.

01:25:38   The iPad is really thin.

01:25:41   It's a half an inch thin.

01:25:43   And it weighs just one and a half pounds.

01:25:46   That is thinner and lighter than any netbook.

01:25:51   So can I share something with you guys?

01:25:54   Yeah.

01:25:55   Okay.

01:25:56   So, I know we make fun of Myke for having a purchasing problem, but right here, I'm

01:26:02   going to tap it, I have an original iPad I bought on eBay.

01:26:06   I want to now state for the record of where we are in our lives, you are now the one with

01:26:14   the problem not me because you are buying recently you have been buying so

01:26:18   much crazy stuff. I bought classics. Yep and then I listened to you on on Mac

01:26:25   power users give a basic inventory of all your old hardware like I buy new

01:26:30   current dumb things right that I play around with and then get rid of them you

01:26:33   buy old stuff that you just put in a closet. That's not untrue so I have some

01:26:39   thoughts on the the iPad hardware and

01:26:44   Jobs introduces it and to Federico to your

01:26:46   point earlier was definitely crazy thin

01:26:49   definitely crazy light but again five

01:26:53   years later we know that this thing is

01:26:55   gargantuan it'll be in the show notes a

01:26:59   little photo gallery I've done of this

01:27:01   versus an iPad Air 2 and it's sort of

01:27:04   shocking how far we've come and not so

01:27:07   so it's not so much time.

01:27:09   But holding this thing, it's still, like if you forgive the weight of it, it's still really

01:27:15   comfortable to hold with that curved back, even though it seems weird now, and like you

01:27:20   sit it down on the table and it rocks around a little bit.

01:27:23   It really is a nice looking piece of kit.

01:27:27   I think part of the reason for the curved back was like when they did the iMac, you

01:27:31   know, it makes it look thinner.

01:27:34   It makes it feel thinner, which is, I think,

01:27:36   even more important with this, holding it.

01:27:38   And look, my thumbs rest on the bezels.

01:27:41   This iPad on the e-book has definitely been open,

01:27:43   so the screen sort of clicks in on one side,

01:27:45   which is, I'm sure that's fine.

01:27:47   But what impressed me when I got this out of the box

01:27:52   was really how good the screen is in some certain ways.

01:27:58   Yes, it's not retina, yes, it's not bonded.

01:28:00   You could drive a car in the space

01:28:02   between the glass and the LCD.

01:28:04   but it looks pretty good.

01:28:06   I've done some reading on it.

01:28:07   In fact, most of the research for the show

01:28:09   I did on this iPad.

01:28:10   - Look at you. - You can read on it.

01:28:11   - Really, really like getting deep into the subject.

01:28:14   - Yeah, I will tell you a lot of modern websites,

01:28:18   like it's running iOS 5,

01:28:20   really choke on the slower processor

01:28:22   and with only 256 megabytes of RAM,

01:28:26   really just like poops out pretty quickly.

01:28:28   - Was this the thing that you've been saying

01:28:30   that you've been teasing?

01:28:31   - Yeah, I've had this for,

01:28:33   I've been testing this original iPad for several weeks now.

01:28:37   But what's really impressive, and I even wrote about it

01:28:39   in my review of it back in 2010,

01:28:41   is that the screen is really bright, and the IPS.

01:28:45   So you can sit this thing down or watch a movie on the bed,

01:28:49   and we take for granted now that you can see the screen

01:28:52   from almost any angle.

01:28:53   Sometimes on a laptop screen, if you're laying down

01:28:56   and the MacBook's up on a thing, it looks inverted,

01:28:59   'cause the colors don't work correctly from certain angles.

01:29:03   But even with this original iPad, the color is so good.

01:29:06   You can really read laying down with it in parallel with you

01:29:09   and still see everything.

01:29:12   Seems really great.

01:29:14   So I gave my original iPad to my mom.

01:29:19   And I think this was like two years ago,

01:29:23   because she was asking me for a new computer.

01:29:27   And I was like, just use my old iPad.

01:29:29   And because I'm a terrible son, and I

01:29:32   didn't want to buy a new MacBook.

01:29:36   So you guys know that I'm into this whole process of finding loopholes to use web services

01:29:42   for free and like web services that you're not supposed to use in Italy, I find ways

01:29:47   to keep using them.

01:29:49   So back before when I think Spotify was not officially available in Italy or maybe it

01:29:56   was a thing about Spotify Radio and Spotify Premium, anyway I found a way to let my mom

01:30:02   listen to music on Spotify without paying or without using a VPN.

01:30:09   And I think a few months ago she called me and she was like, you know, the music thing

01:30:16   on the iPad stopped working.

01:30:19   And so I went to check on the iPad and basically I think she updated the Spotify app on the

01:30:28   the App Store on iOS 5 still?

01:30:32   Yep, I was fine.

01:30:34   5.1?

01:30:35   Okay.

01:30:36   So she updated the Spotify app and basically it changed some settings or maybe it reset

01:30:42   some sort of cache or plist file.

01:30:46   The loophole was closed and she couldn't listen to free music anymore and she was sad.

01:30:53   But it reminded me that the original iPad, like, I spent like an afternoon trying to

01:30:58   understand what was going on.

01:31:01   Because you know, it's like, I set up that system like many, many months before.

01:31:08   And it reminded me of just how nice the original iPad is, but how heavy it is today.

01:31:17   my mom is still using my original keyboard dock, which I know is an unpopular opinion.

01:31:24   I actually kind of love the the keyboard dock of the iPad. I'm sorry.

01:31:30   No, no, we'll make it back to accessories. So the big story here though is the A4, which

01:31:36   is Apple's first custom chip. Apple had bought PA semiconductor before this, and remember

01:31:43   this is pre iPhone 4 and in reading these reviews and we've got the during

01:31:48   Fireball 1 here is how people were like blown away by the speed of this thing.

01:31:52   iPad is powered by our own custom silicon. We have an incredible group that

01:31:59   does custom silicon at Apple. We have a chip called A4 which is our most

01:32:02   advanced chip we've ever done that powers the iPad. It's got the processor,

01:32:06   the graphics, the IO, the memory controller, everything in this one chip

01:32:11   and it screams and you can have 16, 32 or 64 gigabytes of flash solid-state

01:32:20   storage inside the iPad. And I will say guys like yes sort of like the Safari

01:32:26   sort of chokes from the heavy JavaScript websites and yes the RAM is really

01:32:31   limiting like opening native apps on this and like blasting around settings

01:32:36   and stuff like the iPad the original iPad is still feels relatively fast it's

01:32:42   not nearly as fast as a modern iPad but it's it's not the same as using a

01:32:48   computer that's 10 years old you know it it holds up and I think that's a real

01:32:52   testament to why Apple did this you know this is the first foray into custom

01:32:56   custom chip and and they say in the in the keynote you know that you know we

01:33:04   We get to control the whole stack here and clearly that pays off in things like battery life.

01:33:09   What is the battery life of this remarkable device?

01:33:12   We've been able to achieve 10 hours of battery life with one and a half pound of ice.

01:33:21   10 hours of battery life, which means I can take a flight from San Francisco to Tokyo

01:33:28   and watch video the whole way on one charge.

01:33:32   pretty nice. A couple other interesting things that I've forgotten you can get

01:33:36   one up to 64 gigabytes the 3gs at the time only went to 32 so you get 64

01:33:42   gigabytes of storage and it launched with 802.11n as opposed to just BNG so

01:33:47   pretty pretty decent wireless out of the box and what everybody loves the 30 pin

01:33:53   dock connector I had to use my iPod classic cable and which you know I had

01:33:58   handy because I'm me. But it Steve Jobs says so it plugs into the entire iPod ecosystem

01:34:05   like in 2010 that's still what it is. But I think most interestingly is that this iPad

01:34:12   and my Retina iPad Mini which is sitting right here next to it have the same battery life.

01:34:19   Which of course Jason Snell spoke about and I don't know about you guys but I was really

01:34:24   impressed you know in 2010 laptops were not getting the kind of battery life they do now

01:34:27   now, so 10 hours just seemed to last forever.

01:34:32   I think it was impressive at the time, I think it should last more today.

01:34:38   Especially when you use the iPad for work, like every day.

01:34:46   It seems that the battery is always running out, and I feel like it's been 3 years since

01:34:54   the first retina iPad and I feel like instead of going after this crazy thinness, even if

01:35:01   it's super welcome, like I just wish that at some point they would just go against that

01:35:08   self-imposed limit of 10 hours of battery life and just maybe try to do at least 12.

01:35:14   It's always that couple of hours that like I just wish it at those two extra hours to

01:35:20   to work more or to play more games. But it was impressive. It was impressive.

01:35:26   And I will say holding this iPad and thinking about the Air 2 and even the iPad mini, I

01:35:32   don't think Apple is so much concerned about weight or about thickness as they are about

01:35:36   weight. That making this, making these things easier to hold in one hand, like reading iPad

01:35:43   reviews like laying on my couch the last couple nights on this thing, like, I mean this is

01:35:48   like super first-world problem but it

01:35:50   it's a heavy device compared to what we

01:35:52   have now. I think Apple has been all

01:35:54   about making this thing lighter and the

01:35:58   thinness is just sort of a byproduct of

01:36:00   that but I do think Jason is right in his

01:36:02   post about you know Apple was solving

01:36:05   for battery life and very clearly an

01:36:07   iPad is supposed to get 10 hours of battery life

01:36:10   or if it has this you could do 3G

01:36:12   now of course you can do LTE so you have

01:36:15   nine hours and you know it was kind of another thing I'd forgotten I'd forgotten

01:36:19   the original iPad had 3G I feel like not a lot of people that I saw at least went

01:36:24   with that compared to now you know I've got a LTE iPad Mini and I love having

01:36:29   Verizon data on my tablet but what's also interesting is something else I'd

01:36:33   forgotten is that this iPad does not have a camera there is no no can't

01:36:39   there's no camera which you know the iPad Air 2 event they talk at length

01:36:44   about people taking photos with an iPad, so clearly a lot has changed in half a decade.

01:36:51   I think in general about the iPad hardware, Safari was regarded by many as the killer

01:36:59   software feature, and I think that overall the Apple A4 was the killer feature of the

01:37:05   iPad hardware.

01:37:07   Because yes, it's got this great screen, yes it's got battery life, and yes it's got speakers

01:37:12   and Bluetooth and Wi-Fi and 3G also, but the killer feature was really the custom silicon

01:37:19   made by Apple, because this is before the iPhone 4, this is the first time that Apple

01:37:24   is coming out and saying "we have a silicon team inside Apple and we're doing our custom

01:37:29   chips now".

01:37:32   The Apple A4 is controlling every single aspect of the device, and it's not just about the

01:37:40   original iPad, it's about the story that it pushes forward, that Apple is making its own

01:37:49   custom chips.

01:37:51   And then in the future, we're going to see even tighter integration between different

01:37:56   components and software features at Apple.

01:37:59   And I think, like when I try to remember this keynote, when I think about the software,

01:38:03   I think about Safari, and when I think about the hardware, I think about the iPad and the

01:38:07   Apple A4.

01:38:08   I think that's definitely fair and has obviously played an important role. We would never have

01:38:15   the technology inside the Apple Watch if it hadn't been for the course they set out on

01:38:21   with this device.

01:38:25   So let's take a quick break and thank one of our sponsors for this week and that is

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01:39:21   I know people that look at this

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01:39:24   and they treat it like a game, right?

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01:40:48   So up next Scott Forshaw.

01:40:52   Who is back he's back.

01:40:54   Well don't think you know how time works.

01:40:57   He's definitely still crazy and like sort of over energetic.

01:41:01   So he comes out and is talking about the App Store.

01:41:04   So we have Jobs talking about first party apps with the iPad comes out of the box.

01:41:09   Scott Forshaw is here to talk about the App Store and of course reveals that an SDK is

01:41:17   available, but he leads off with a discussion around, we

01:41:22   have all these iPhone apps, and we have this iPad.

01:41:24   What's the deal there?

01:41:26   And explains how iPhone apps can run on the iPad.

01:41:31   We built the iPad to run virtually every one of these

01:41:35   apps unmodified right out of the box.

01:41:39   Now, we can do that in two ways.

01:41:42   We can run these apps with pixel for pixel accuracy,

01:41:45   black boxed in the center of the screen.

01:41:49   We can also automatically pixel double

01:41:52   and run those apps full screen.

01:41:55   - I think this was such a smart move

01:41:57   because even though the iPhone app wouldn't look perfect,

01:42:01   what it did was, you know we were talking about earlier

01:42:04   about what people expected, like oh,

01:42:08   we're not gonna get an SDK today,

01:42:10   or we're not gonna see an app store today,

01:42:11   because people just assumed, well,

01:42:12   there's not gonna be any apps, and we're gonna need,

01:42:15   and they're not gonna release it in six months time,

01:42:17   they're gonna release it now,

01:42:18   so there probably won't be an app store

01:42:19   'cause there'll be nothing to put in it.

01:42:20   But the app store, you know, it already was full

01:42:23   because you could access all of your iPhone apps.

01:42:26   So it meant that you could use your iPhone app

01:42:30   that you loved to look at Twitter,

01:42:33   you could use it on the iPad, it wouldn't look great,

01:42:35   but it would be there.

01:42:36   However, I think that this actually helped perpetuate

01:42:39   the big iPod touch problem.

01:42:41   - Yeah.

01:42:42   - Because you just had big iPhone apps for a while.

01:42:45   I never actually used iPhone apps in this way.

01:42:48   - Oh, really?

01:42:49   - It's never, it's so weird.

01:42:51   I know that iOS still supports this compatibility mode,

01:42:57   but it's always been so odd to me.

01:43:02   You use a different keyboard

01:43:04   and you get this blurry graphics on the screen.

01:43:08   And I guess I'm lucky enough

01:43:12   that I didn't rely on apps that didn't have iPad versions on day one, or at least within

01:43:19   a comfortable release time from the launch of the device.

01:43:24   Like I never, I'm pretty sure besides my own personal curiosity that I wanted to see an

01:43:30   iPhone app in compatibility mode, I never relied on such a thing.

01:43:35   Ever.

01:43:36   I'm not sure about you guys because Myke you seem pretty excited about this.

01:43:42   Well I just thought it was a smart business move.

01:43:46   Yeah I think it is, it's just weird.

01:43:49   I don't know if Apple could have done it better but you get this extra black bezels around

01:43:58   the app.

01:43:59   Even bigger bezels right?

01:44:00   Yeah even bigger and softer versions of them.

01:44:04   It's just so strange.

01:44:07   It's almost an apple, I would say.

01:44:10   But I get it, it makes sense because the app sort of, there's the risk of not getting the

01:44:17   iPad version of the app you're waiting for.

01:44:19   And I guess it also makes sense in an enterprise kind of segment.

01:44:23   Because maybe you rely on an iPhone app that is not yet available on the iPad, but you

01:44:29   want to use the iPad, so you get the iPhone version for it.

01:44:32   you need it for work. I guess it makes sense, it's just strange.

01:44:40   One thing I think to Myke's point is they sort of had to do this to take advantage of

01:44:47   what had come before it. Even 18 months in, a lot of apps out there, and I think it's

01:44:52   important that they didn't have Facebook because very clearly a high usage, maybe one of the

01:44:59   most high-profile iOS apps ever and so to say hey look you know all these

01:45:04   features you like you can continue to use. I do think it's interesting that

01:45:09   that Facebook is an example but I think you know it think they had to right they

01:45:14   had to say we have success in this area and we're not going to start back at zero

01:45:20   we're going to build on that success and so yes it's weird I think it was totally

01:45:24   mandatory. However interestingly there was no Facebook for iPad until October

01:45:29   2011. Yeah funny funny story there I remember basically a lot of people were

01:45:38   waiting for Facebook to make an iPad app and I think I was like it was a weekend

01:45:47   I'm not sure I got a tip by a reader about that you could enable Facebook's

01:45:56   iPad app by changing like a string of text in the iPhone version from the App Store.

01:46:03   I seem to remember this.

01:46:05   So I was too scared to run with the story on my own because, you know, I didn't want

01:46:11   Facebook legal team or whatever writing to me. So I passed the tip along to other people

01:46:19   and the news ended up being reported like within hours.

01:46:26   You are responsible, I remember this, I definitely remember this.

01:46:31   Yeah, it's just like, so many people were waiting for the Facebook iPad app, I'm not

01:46:38   sure why Facebook didn't release an app like before.

01:46:43   I mean, Scott Forsall says all it does is you just have to plug it into iTunes and move

01:46:47   those iPhone apps right over, so editing a string in an app bundle, not a big deal.

01:46:54   What did you guys think about the... Scott Forsall plays this like... Snowcross game

01:46:59   like you're racing snowmobiles. He's really good at it.

01:47:03   He is really good at it. I think that we need to be checking the Snowcross circuit because

01:47:07   that's where Forsall might be.

01:47:09   Maybe he's live streaming on Twitch.

01:47:13   Yeah. I downloaded it while watching the keynote again because the keynote was so boring the

01:47:18   second time. And it's not a bad little game. It hasn't aged very well. It's one of those

01:47:23   I'm sure you guys know plays like a 30-second QuickTime movie as it's launching

01:47:27   Yes, it's like and that you can't fast-forward in because it's actually loading the app behind the video

01:47:32   It's like what are you doing? But uh, but I played it says Scott for so and I have that have that in common

01:47:38   I'm not the only one who feels like every time first all talks like he's staring into my soul

01:47:44   So later on in the in the video like the product demo video

01:47:50   that is the video where all of those crazy-eyed forestall images are taken from.

01:47:55   Like, he looks crazy in that video.

01:47:57   Yeah.

01:47:58   Like, it's like next-level insanity.

01:48:02   That guy, I do miss him, though, man.

01:48:04   He looks good.

01:48:05   Whenever I see him on stage, it's like, he was good.

01:48:08   Yeah, he was good, yeah.

01:48:11   So they, um...

01:48:14   He moves into the SDK and he starts out saying, you know, "We rewrote the entire interface

01:48:17   of our apps take advantage of the display and I couldn't help but point out in the show

01:48:21   notes that not every Apple app was designed so contacts if you guys look at this link

01:48:30   contacts was very clearly meant to work in landscape so it looked like a book right like

01:48:34   to your point of the iPad turns into a physical book but it was in landscape they blackboarded

01:48:40   at the top and bottom so this is floating in space.

01:48:45   I love that this image shows your only contact is Myke Hurley.

01:48:50   What up?

01:48:51   We know details.

01:48:53   We know details.

01:48:54   Don't need details about me, boy.

01:48:56   Myke sitting there in a black sea of nothingness.

01:49:01   Wow.

01:49:02   I like the dark.

01:49:04   I mean, I just needed a screenshot and I wasn't going to sync my iCloud account to this.

01:49:13   So they talk about this.

01:49:14   some third-party apps. I think the one that's most interesting to me at least

01:49:20   is the New York Times app. So there have been a lot of stories about like the

01:49:25   iPad is going to save journalism which okay but they really push this like

01:49:32   that the iPads really great for reading but what's so what's really interesting

01:49:36   to me is that they demo this app after Steve Jobs demos the New York Times

01:49:40   website for like 36 minutes.

01:49:44   That's a really good point, I hadn't thought of that before.

01:49:47   It feels very weird to see both of them.

01:49:52   And they say "an essence of reading a newspaper" on a one and a half pound glass and metal

01:50:00   tablet but you know, it's like a newspaper in every way.

01:50:03   So I like that because the developers are coming out on stage.

01:50:08   And you see these apps that look pretty good.

01:50:10   you know they've only had the SDK for a couple of weeks at the most. Can you imagine what

01:50:16   it is like to have to develop in this scenario? Like to make an app in a couple of weeks,

01:50:23   and they got that guy, the brushes guy, I remember that app. Like it's one guy, right?

01:50:28   And then he's like, of everyone that's on stage, he's like, "Yeah, I'll be out when

01:50:30   the iPad ships." Everyone else is like, "Coming in the future." And he's just like, "Yeah,

01:50:36   yeah, no problem, bro. Like see this like fast forwarding animation? Yeah, I've been

01:50:40   dealing with that so that'll be out on its like you know it's like okay buddy

01:50:43   he probably uses the the same energy drink that score for so drinks or you

01:50:49   no it's just espresso espresso no secret there the original energy drink yeah

01:50:55   yeah and you know it's I think in hindsight as much as Safari is like the

01:51:01   app that defines the iPad the app stores as well and John Gruber said that in his

01:51:07   in his review that the truth is that the App Store is the killer app. The iPad is

01:51:11   meant for anything that can be represented on a 10-inch color touchscreen

01:51:15   and like that really is is true and you look at even the first-party apps you

01:51:19   know I've got no third-party apps on this iPad here and there's there's not a

01:51:23   lot to it like even iBooks was an additional download and so in hindsight

01:51:30   this thing had to have the App Store and I don't think the iPad really could have

01:51:33   existed in the world without it for very long.

01:51:37   Amazon's done a great job of pioneering this functionality with their Kindle.

01:51:44   And we're going to stand on their shoulders and go a bit further.

01:51:47   It's a sick, sick Steve Jobs burn right there about Amazon.

01:51:55   So I don't know, what do you guys think about iBooks?

01:51:57   I mean, what were your reactions at the time?

01:52:00   Okay.

01:52:01   I remember, I'm sorry.

01:52:02   I needed to point this out.

01:52:05   iBooks came with a free download of a kid's book.

01:52:12   Winnie the Pooh.

01:52:13   Winnie the Pooh, man.

01:52:15   And I was so impressed by the illustrations and the e-book in general.

01:52:22   I thought it was really nice.

01:52:24   So I promised myself that I would use iBooks a lot.

01:52:27   Because when you try an app and you're impressed and you're like "Yeah, I want to use this!"

01:52:34   And I actually never read in iBooks that much.

01:52:40   Like I guess I like the idea of iBooks and I like iBooks in general.

01:52:46   I publish an iBook myself so it's not like I'm lying.

01:52:50   It's just I guess I'm not that much of a book reader.

01:52:55   I was impressed, but just not in practical terms.

01:52:59   I have like one comment about this entire section, because this section is like a...

01:53:05   This is the extra snoozefest.

01:53:09   Delicious library, man.

01:53:12   The most shameless ripoff.

01:53:15   Delicious library, and also there used to be an iPhone app called, I think, Classics.

01:53:20   Steven, do you remember this one?

01:53:22   Oh yeah, I do.

01:53:24   shelf design, yeah, I even think the developer himself like commented on the iBooks announcement

01:53:32   on that day on Twitter, yeah.

01:53:35   Really though, I mean, I think what really sums up this section is Steve Jobs talking

01:53:39   about the user interface between the your books and the library.

01:53:45   And probably the best thing is let's go into the store right now, I hit the store button,

01:53:49   and it's kind of like a secret passageway.

01:53:51   It flips around and here is the iBook store.

01:53:56   - Secret passageway, it's the whole thing that spins around.

01:54:00   It's like, could you get any more,

01:54:02   like not only skeuomorphic, but like ridiculous in that.

01:54:07   - I actually forgot, like we all talk about like

01:54:10   the calendar and the paper ripping off and stuff.

01:54:13   This right here is the worst skeuomorphic.

01:54:16   - Oh, come on, it's so nice.

01:54:18   It's nice!

01:54:19   It's like one of those movies from like there's people touching buttons and they go into secret

01:54:25   rooms.

01:54:26   It's so...

01:54:27   I'm not saying I don't like it.

01:54:30   It's nice, but it's as bad as you could get, right?

01:54:35   For skeuomorphism.

01:54:36   Well, no, actually the original podcast apps.

01:54:40   Oh, but I like that though.

01:54:44   With the radio dial.

01:54:45   I mean the whole thing.

01:54:46   Yeah, the reel to reel man, the reel to reel, but that looked nice.

01:54:49   I liked that.

01:54:50   I did like that.

01:54:51   Everything about iBooks is weird.

01:54:52   I'm going to put a screenshot in the show notes.

01:54:54   When you go to the app store, it prompted you to download iBooks.

01:54:58   It wasn't bundled with the iPad.

01:55:00   And the popover is the standard classic iOS popover, but instead of being that nice blue

01:55:05   purple, it's brown.

01:55:08   Everything about iBooks is just a little bit weird.

01:55:09   I do not remember that.

01:55:12   And what's interesting is they only hint about textbooks and iBooks Author and iBooks 2.0

01:55:21   didn't take place until 2012, until two years after this event.

01:55:25   And so the iBooks, sometimes Apple puts something out and it's very fully formed, especially

01:55:31   in hardware.

01:55:32   But in software, very often Apple dips their toe in and the iBook store is definitely one

01:55:36   of those things where it's like, "Hey, we have a couple of publishers."

01:55:39   I think he even says, "We're going to start making deals with more publishers starting

01:55:43   tomorrow and we can do textbooks."

01:55:47   But that idea doesn't really take off until a couple years later.

01:55:51   I would argue it probably still hasn't taken off, honestly.

01:55:54   But iBooks has been a very weird product to me, looking at Apple's lineup.

01:55:59   I understand why they have it, but at the same time, if it went away, I for one would

01:56:03   not miss it.

01:56:05   Yeah, I forget it exists all the time.

01:56:12   Yeah I read on a Kindle, like I don't read in iBooks.

01:56:16   Occasionally I will buy things like Federica Gearbooks or like Max Parkey field guides,

01:56:22   like iBook author books I would read because I kind of have to, but anything else that's

01:56:26   available on the Kindle if I'm going to read it digitally is where I do it.

01:56:29   You know what also exists in the Apple lineup?

01:56:32   iAd.

01:56:33   Yeah, it's my favorite.

01:56:36   Oh man, I always forget that.

01:56:41   But iBook isn't the only Apple app that we see here.

01:56:47   They move into iWork.

01:56:48   And again, like at the top we're talking about Steve Jobs at the D conference, Steve Jobs

01:56:55   tells us a really nice little story about the background of iWork for the tablet.

01:57:00   A little over a year ago, I asked the head of our iWork team to take a look at creating a version of iWork for the iPad.

01:57:10   And the initial reaction was, ah, the iWork apps, keynote, pages and numbers are really heavy duty apps.

01:57:21   Ah, they require a lot of horsepower. Could the tablet power them?

01:57:28   And the answer turned out to be resounding, you betcha.

01:57:32   - So Phil Scheller shows off iWork,

01:57:35   and he really kind of drives home the idea

01:57:38   that they took a lot of time thinking about this,

01:57:40   and they're really pushing iWork.

01:57:45   And I remember seeing it at the time,

01:57:46   and being like, man, you can do real stuff on this thing.

01:57:50   You know, that's pages, I've used pages.

01:57:53   And I think numbers, for me, was the most impressive

01:57:57   of the demos because keynote,

01:58:00   I never really used keynote,

01:58:02   but being able to create spreadsheets

01:58:04   to do all these formulas and stuff

01:58:05   on this touchscreen device seems so cool.

01:58:07   And I remember when they showed

01:58:11   how the keyboard changed to numbers

01:58:14   and it only showed the numbers and the functions

01:58:16   you needed at that given time.

01:58:18   It was like, ah, right, that's why this is so good.

01:58:21   - Yeah.

01:58:22   - It was just like, that makes perfect sense.

01:58:25   - He sells it as numbers, the spreadsheet

01:58:27   that is fun and cool to use.

01:58:29   He should have just put his thumb up.

01:58:31   You put his thumb up like, yeah!

01:58:33   Yeah!

01:58:34   Numbers!

01:58:36   I agree with you, though, but I think Keynote

01:58:38   is pretty impressive, too, just all the layout skills.

01:58:41   And actually watching this, I learned things about Keynote

01:58:43   that I didn't know until this day, some of the gestures.

01:58:46   What I think is part of the problem with these apps,

01:58:49   and it continues in the iLife apps that came after these,

01:58:53   is that there's a lot of stuff in these interfaces that

01:58:55   isn't as simple as some of the other apps.

01:58:58   But it is impressive that these apps were here on day one

01:59:03   because I think Apple had to tell the story

01:59:05   that the iPad could be used for productivity.

01:59:08   - So that was what was really interesting about iWork, right?

01:59:10   It was super powerful and we got to see, as you said,

01:59:13   like you could use it for productivity like it's a thing.

01:59:15   And then iLife came in later years, maybe the next year.

01:59:19   - The next year, iPad 2, yeah.

01:59:21   - And it showed that you could use it

01:59:23   for content creation, right?

01:59:24   So first Apple shows productivity and they show content.

01:59:27   And then we got iPhoto later on, which was interesting.

01:59:32   Didn't go down very well, but it was another app like that.

01:59:35   - And now it's gone.

01:59:36   - Now it's gone, but we can forget about that.

01:59:39   So I know that we've spoken about this in the past,

01:59:43   and I felt this way coming out

01:59:44   of the last iPad keynote especially.

01:59:47   Where are these apps today?

01:59:49   Apple is not showing me today what the iPad can be used for.

01:59:54   they're not trailblazing themselves.

01:59:57   They're highlighting applications like Pixelmator.

02:00:00   But there's like, you know, I wanna see this class

02:00:05   of application coming from Apple again.

02:00:07   And I'm not saying I have the answers right.

02:00:08   I don't know what you make, but I know this is so handwavy,

02:00:11   but that's kind of not my problem.

02:00:15   But I wanna see reasons from Apple

02:00:20   as to why I should be using the iPad.

02:00:22   Like that they are showing me,

02:00:23   then they're showing other developers like this is the kind of stuff you should be making.

02:00:26   I think there's two ways you can go about this. Either you think that Apple has lost its way

02:00:33   and that they're being busy doing other things and that maybe they don't prioritize making their own

02:00:39   software for the iPad enough, or maybe you can think that that Apple like initially they showed

02:00:47   developers because they needed to sort of like teach developers how to make app software and

02:00:52   And then in the following years, they just focused on making SDK tools

02:00:58   to just let the developers and the ecosystem speak for itself,

02:01:02   because they feel like the developers on the iPad and the entire app store market

02:01:09   is now mature enough that we can just focus on making the tools and making the hardware.

02:01:15   And you guys, you know, software is your thing now and you make apps.

02:01:21   and we just make the tools.

02:01:25   I don't know what's the real reason why Apple is not making these sort of...

02:01:31   maybe even experimental apps in a way, because with the iPad 2 especially,

02:01:36   with GarageBand, you know, that kind of stuff.

02:01:40   Today on the iPad, Apple is primarily

02:01:43   maintaining those apps and adding new features and adding support for

02:01:47   iOS 8 and iCloud Drive

02:01:50   and extensions maybe every once in a while, not all the time.

02:01:54   I kind of miss... I agree with you, Myke.

02:01:58   I kind of miss the Apple that show developers,

02:02:00   "Hey, here's what you can do with the iPad.

02:02:03   Here's how we've been developing apps for the iPad."

02:02:07   But I also... I'm torn between these two theories

02:02:11   because I understand your point, but I also know that when you're big enough,

02:02:16   you can just make the tools and let the community come up with the tools.

02:02:20   Also because it's not cool when Apple apps are dominating the charts on the App Store.

02:02:27   So I think there's multiple reasons.

02:02:30   The nostalgic part of myself kind of misses the original iWork and iLife suite of apps,

02:02:37   but I also kind of understand why they don't do it anymore.

02:02:40   Maybe what it is, and I really don't mean this to sound as frustrating or annoying as

02:02:46   as it is, maybe it's because there hasn't been

02:02:49   a real big defining innovation in the iPad.

02:02:54   Maybe it is, there are rumors of a stylus

02:02:57   or there are rumors of split screen.

02:02:59   Maybe we need to wait for something like that,

02:03:01   like a big fundamental shift so that Apple

02:03:04   then have something new to make.

02:03:05   My thought would be, and I don't think they need to do this,

02:03:08   but my thought would be put your money where your mouth is

02:03:10   and give me a pro app.

02:03:11   It can be Logic, it can be Final Cut, right?

02:03:13   something like that or an element of that.

02:03:16   Like there is an app that they make

02:03:18   that is like way more powerful.

02:03:20   But anyway, that's just my kind of my posit.

02:03:23   9.99, now what an interesting price.

02:03:28   I mean, looking at our document,

02:03:30   me and Steven seem to disagree with this.

02:03:32   It was high, it was higher than what other apps

02:03:35   were charging at at the time.

02:03:37   It was higher than iPhone software.

02:03:39   obviously lower than the iWorks apps on the Mac.

02:03:44   But I wonder if what Apple were trying to do here

02:03:47   was to set the expectation that iPad software

02:03:49   should be more expensive.

02:03:51   - Yeah, I think that's why we wrote opposite things.

02:03:53   I was thinking about it from a Mac perspective

02:03:57   where iWork was, I don't know,

02:03:58   69 bucks at the time or something.

02:04:00   And so for 30, you get all three.

02:04:03   But I think your point is correct as well.

02:04:06   Very clearly trying to set the stage

02:04:07   you know the iPad software is more powerful you know I work to not come to

02:04:13   the iPhone on day one

02:04:14   it was reserved for the tablet and so to say you know what look this is a

02:04:18   different class this is an in-between step between your smartphone and your

02:04:22   computer and we're going to price it that way and I think you know in broad

02:04:28   strokes I think that's held up I think I don't know for sure maybe we can follow

02:04:33   up on this but I think in broad strokes iPad software is still more expensive

02:04:38   than iPhone software and sort of the more professional end of things sure and

02:04:43   and so I think that that precedent they set to a degree at least is still hanging

02:04:47   on although I work is now free if that's the canary in the coal mine yeah yeah

02:04:52   oh yeah I mean all there's I mean OS X is free like yeah so I mean you know we

02:05:00   We can talk about connectivity real quick.

02:05:04   Because this is 2010, this is before the, well before iOS 5 and the PC Free stuff, you

02:05:11   got to plug it in with a cable like a gentleman.

02:05:15   The iPad syncs over USB with iTunes running on your Mac or your PC.

02:05:22   Exactly like an iPhone or an iPod Touch.

02:05:27   And so when you sync, you sync everything.

02:05:31   You can sync your photos, your music, your movies, your TV shows, your contacts, your

02:05:37   calendars, your bookmarks, and of course all those applications that you might have already

02:05:42   bought for your iPhone or your iPod touch.

02:05:46   Backups are synced back.

02:05:47   If you ever lose your iPad and you get another one, you can restore it right from the backup

02:05:51   right where you left off.

02:05:53   So USB syncing to iTunes running on your Mac or your PC.

02:05:59   What about 3G?

02:06:00   We talked about it a little while ago.

02:06:01   Did that surprise you guys that Apple out of the gate had something?

02:06:05   Because the iPod Touch to this day still doesn't have cellular data.

02:06:08   I forgot.

02:06:09   And you know, because you mentioned earlier, Stephen, that you had kind of like forgotten

02:06:13   about it because everybody that you knew didn't have it.

02:06:16   And the reason was because it took 90 days.

02:06:18   So everybody just bought them with Wi-Fi because none of us could wait.

02:06:21   Yeah, yeah.

02:06:22   So I don't know if there were a lot of iPads, at least in the nerd circles, that had cellular

02:06:30   because we all just bought them on Wi-Fi.

02:06:32   And I mean, as well, I remember, I can't remember the exact timeline off to my head, but the

02:06:38   iPad came out at the same time in the UK, which was a surprise.

02:06:44   Although I think it got delayed a little bit, but it was very close to the US release date.

02:06:50   the cellular version took a while longer I believe.

02:06:53   Like a much, much longer time.

02:06:55   - Yeah, and I think what's most noticeable about this

02:06:58   is that the built-in iPad data plans,

02:07:01   which are still around, of course now you can,

02:07:04   just like I do it on my Verizon plan,

02:07:05   my iPad is just, I don't know,

02:07:07   10 bucks a month or something

02:07:08   and just pulls from my pool of data.

02:07:10   But you could do, on AT&T of course,

02:07:12   I mean this is pre-Verizon for Apple,

02:07:15   15 bucks for 250 megabytes or 30 bucks for unlimited data.

02:07:19   Like 250 megabytes is sort of crazy,

02:07:22   but then I actually looked at my Verizon account

02:07:26   at the usage on my iPad.

02:07:28   And I've got some months, like this month,

02:07:32   where I've done a lot of tethering on my iPad,

02:07:33   and the data usage is just insanely high.

02:07:36   But like there's some months where I might use

02:07:38   less than that if you're just looking at Twitter

02:07:40   or you know, very little things on the cellular connection.

02:07:48   So 250 megabytes, yeah, that's sort of funny in hindsight, but I do think that for a lot

02:07:53   of people that maybe had been enough.

02:07:56   Well, in my personal example, I almost regularly run out of my 20 gigs of data on my iPad every

02:08:08   month.

02:08:09   Well, you're a crazy person.

02:08:11   Yeah, so that 250 megabytes seems so crazy.

02:08:17   It's like a single afternoon working on the iPad.

02:08:22   One article.

02:08:24   Yeah.

02:08:26   So we're getting toward the end of it here, and the big bombshell, right, is the price.

02:08:34   What should we price it at?

02:08:37   Well, if you listen to the pundits, we're going to price it under a thousand dollars,

02:08:46   which is code for $9.99.

02:08:52   When we set out to develop the iPad, we not only had very ambitious technical goals and

02:09:03   and user interface goals, but we had a very aggressive price goal.

02:09:10   Because we want to put this in the hands of lots of people.

02:09:16   And just like we were able to meet or exceed our technical goals, we have met our cost

02:09:25   goals.

02:09:26   And I am thrilled to announce to you that the iPad pricing starts not at $999, but at

02:09:36   just $499.

02:09:38   Obviously, like, you know, there's been a lot of talk about $1,000, right?

02:09:48   That's what everybody going into this was expecting.

02:09:50   That was because that was what the rumors were, right?

02:09:52   And it seemed conceivable at the time that it would be $1,000.

02:09:54   dollars in was like if it was a thousand dollars that'd be crazy. So whether that

02:09:58   that information was planted by Apple or not who knows you know it could have

02:10:01   been one of those controlled leaks which I personally think that it probably was.

02:10:05   That's always been my thought is that Apple set that expectation so they could

02:10:08   blow it out of the water. Because the animation is like a big smashing in the

02:10:12   glass right? They had prepared that like they knew that going in there was a

02:10:17   conception of it like I think it was a controlled leak so they were able to

02:10:20   to conceivably say $500 is perfectly fine for this device, and people in the tech price

02:10:25   could go along and say that.

02:10:26   Because I think a lot of people, I know that I was really surprised by the price and thought

02:10:31   that it was perfectly fair.

02:10:33   Not that I don't now, but that was what I thought at the time.

02:10:37   What about this super awesome keyboard dock?

02:10:42   Keyboard dock, man.

02:10:43   What about it?

02:10:44   I wanted one of those so bad.

02:10:46   I owned one.

02:10:47   It was amazing.

02:10:48   It is amazing.

02:10:49   We have another dock for the iPad that's interesting, the keyboard dock.

02:10:53   [APPLAUSE]

02:10:55   So full-size, full-size mechanical keyboard.

02:11:00   You slide your iPad into it.

02:11:02   Of course, it charges.

02:11:04   It has a 30-pin connector out the back for charging.

02:11:07   So you can charge your iPad.

02:11:08   And when you really need to do a lot of typing, this is the way to go.

02:11:13   Just keep one of these in your den.

02:11:15   When you've got it right, war and peace, just plug your iPad into it.

02:11:21   Something that the iPad doesn't have anymore, really, or at least in the same way, is that

02:11:25   they say that you can use it as a digital picture frame.

02:11:28   And so on this iPad here running iOS 5, there's a, you know, now we have the camera in the

02:11:33   bottom right.

02:11:35   It was a picture frame thing, and you could set up a little slide show.

02:11:38   And I guess Apple's thought was that this could become sort of like digital picture

02:11:41   frame, like it's in the keyboard dock and you're not using it, it's like sitting upright

02:11:45   you can look at family photos or something and you can still do that in the photos app.

02:11:48   It's obviously not on the lock screen anymore, like clearly demoted in importance.

02:11:53   That was really not required for such prime real estate. I always press that button accidentally

02:11:58   and just stuff I never wanted to show up on that screen was on that screen.

02:12:01   Yeah, it just, well it wasn't selfies on the first iPad because there's no camera, but

02:12:05   you know, iPad 2 and later.

02:12:07   All screenshots for Micah. With the origami transition.

02:12:11   yeah but yeah I had a keyboard dock I mean clearly it's kind of funny in

02:12:16   hindsight I think but again I think Apple had to make this transition and

02:12:21   they even say this is for using with pages because it put it in portrait

02:12:25   mode and you know it's gone the way of the dodo now as has this like super

02:12:32   terrible first-gen iPad case which I owned one and it was awful you couldn't

02:12:37   get the iPad in or out of it very easily and like have this little flap that you

02:12:40   whenever go where you wanted to and the edges were like sharp where the seams

02:12:43   were like I don't know who made this but it was terrible and I think they

02:12:49   make fun of it in the iPad 2 event when they introduced the smart cover and

02:12:52   they're like yeah that case was we're sorry sorry about that.

02:12:55   Yeah because they said what we don't want to make a case that basically hides

02:13:00   your entire device we want to show the device but just protect the screen.

02:13:05   Right, and you know the Smart Cover remains to this day.

02:13:10   I've got one here on my iPad Mini, very clearly a superior product to this super gross black

02:13:17   greasy sleeve thing.

02:13:19   I had this weird plastic hard case that came with this little easel thing that you could

02:13:26   put the iPad in.

02:13:27   Sweet.

02:13:28   And then I had a little keyboard.

02:13:30   So why are you making fun of my keyboard, Doc, then?

02:13:35   - You had the easel and the keyboard.

02:13:36   - I wanted the keyboard, doc, I just never got it.

02:13:40   'Cause I bought this weird plastic easel thing.

02:13:43   - That's no good.

02:13:45   So do we wanna talk about this Johnny Eye video?

02:13:48   - Oh man, this video.

02:13:50   - It's really a Scott Furstel video.

02:13:53   - That's a good point.

02:13:54   That is a really good point.

02:13:56   I've seen a lot of these videos, right?

02:13:59   I've seen a lot of them.

02:14:01   And they're frequently one of my favorite parts

02:14:03   the keynote. This one has two major problems. It is about like six and a half months long

02:14:11   in total. It's still happening. Scott Bostel is still in a box talking. It's just been

02:14:18   live streamed to me now. And everyone is way too excited. Like everyone is way too excited.

02:14:26   Can I ask you guys a question before we discuss the video? Like I need to know this. It's

02:14:30   of my those strange questions. Do you think that when they record these videos, like the

02:14:38   Apple style here is that the people in the video look somewhere else, they don't look

02:14:45   directly to the camera. So do you think that they actually look at someone? And if yes,

02:14:51   do you think that that someone feels weird while they're being talked to?

02:14:57   I definitely think they're looking at someone because they talk so comfortably.

02:15:02   What is that other someone doing?

02:15:03   Just nodding at them?

02:15:05   I think whoever that is, I think that it's like going into a nuclear waste plant that

02:15:09   you can only be in one of those videos and you have so much exposure to it that you're

02:15:14   in a hospital the rest of your life.

02:15:16   Or, Steve is just standing there and is like, "Say it with more enthusiasm."

02:15:22   (laughing)

02:15:23   - Yeah, so Forstahl in particular is like,

02:15:26   you just touch it, like, absolute order of magnitude.

02:15:29   Like all these crazy clips of like,

02:15:33   like maybe he's on meth.

02:15:34   Like I don't know what's going on, but he's so happy.

02:15:37   - The you just touch it thing is what I find so crazy.

02:15:40   Like we've all used iPhones,

02:15:42   like we know how touch screens work.

02:15:44   Like you just touch it and stuff happens.

02:15:47   Bro, we get it.

02:15:48   Like it's fine, two years, like we've been using these things

02:15:52   You're like calm down.

02:15:53   Just like chat a little bit.

02:15:55   But you don't understand it's glass and you touch the glass.

02:15:59   It's like, all right.

02:16:00   The best part, the best part is when it's talking, I think it's talking about

02:16:08   Safari and it's like you can touch the screen and it feels natural.

02:16:12   Then it looks at the guy, I guess the person is talking to and it's like,

02:16:16   you just do.

02:16:18   The same reasons that it just feels right to hold a book.

02:16:21   or a magazine or a newspaper in your hands as you read them,

02:16:25   it just feels right to hold the internet in your hands

02:16:29   as you surf it. And with a screen this large,

02:16:33   you can just see more of the web as you're surfing it.

02:16:37   Take the New York Times. You can see all the top stories.

02:16:41   They're all just right there. If you see something, you just reach out and tap it.

02:16:46   It's completely natural. You don't even think about it. You just

02:16:49   do I miss the guy with it being eight minutes like it's effectively just

02:17:05   telling us everything we've already watched like yeah we just see it all

02:17:09   over again yeah well I mean remember like for a long time Apple didn't always

02:17:14   put these keynotes out quickly and so they you'd have the product video and I

02:17:18   I mean, nerds are gonna watch an hour-long keynote,

02:17:20   but someone who's just interested in the product

02:17:23   is only gonna watch a six, eight minute thing.

02:17:25   - Oh yeah.

02:17:26   - So I get why they have to repackage it.

02:17:27   - Yeah, but you don't need to put the eight minute video

02:17:29   inside the keynote then.

02:17:30   I think you could have a shortened version

02:17:32   and then keep the eight minute, anyway.

02:17:33   - This is the company that shows TV commercials

02:17:36   during keynotes. - That's a good point.

02:17:37   - Steve Jobs is like, "And we made an ad!"

02:17:39   And they play the ad and everyone is happy.

02:17:41   Like, it's just weird.

02:17:43   I do like that we get to see Big Bob Mansfield,

02:17:46   who left Apple, retired, and then came out of retirement,

02:17:49   then I think is retired again.

02:17:50   Talking about the hardware.

02:17:53   - What is he doing?

02:17:54   - I think he only came back to eject

02:17:56   Scott Falstall out of the building.

02:17:59   - Maybe, yeah, he's the only guy big enough

02:18:01   to handle that amount of energy.

02:18:02   - Big Bob just bounced him out.

02:18:04   - You know, and Phil Schiller has a good point

02:18:06   at the end of it, and I think that in many ways

02:18:09   it encapsulates everything we've talked about

02:18:10   for the last 12 hours, is that new technology

02:18:14   starts as an expensive top-shelf type of

02:18:18   thing and over time it comes down and

02:18:20   the price comes down the technology

02:18:22   becomes more accessible and he says with

02:18:23   iPad Apple want to do it differently and

02:18:26   I really believe that that thought

02:18:28   process behind that statement of you

02:18:31   know Apple clearly they could have

02:18:33   charged a thousand dollars for this

02:18:35   right like and and people would have

02:18:36   bought it but making it $4.99 put it in

02:18:42   in reach of so many people.

02:18:45   And $499 for some people is almost like compulsion.

02:18:49   I mean, it's not no money,

02:18:52   but it's enough of a price difference from a laptop

02:18:57   that clearly setting this device apart

02:19:00   and Apple wanting the A4 and the screen

02:19:03   and the software to be accessible

02:19:05   to as many people as possible.

02:19:07   I think that's really profound.

02:19:09   And I think it's something

02:19:10   that Apple has gotten better at over time.

02:19:15   Even though the iPad is still $499,

02:19:17   dropping those price points by selling old models,

02:19:20   as gross as that is sometimes,

02:19:22   clearly they're still on that mission of,

02:19:24   this technology should be accessible

02:19:25   to anyone who can afford it,

02:19:27   and we want as many people to be able

02:19:29   to afford it as possible.

02:19:30   I think that's pretty great.

02:19:32   - Do we have what it takes to establish

02:19:35   a third category of products?

02:19:38   awesome product in between a laptop and a smartphone. Well the bar is pretty high.

02:19:45   It's got to be far better at doing some key things like these. And we think we

02:19:55   got the goods. We think we've done it and we are so excited about this product.

02:20:02   Another thing we're so excited about is that because we've shipped over 75

02:20:07   million iPhones and iPod touches there's over 75 million people that already know

02:20:13   how to use the iPad so we can't wait for them to get their hands on it. So Steve

02:20:20   is closing by really answering the question that he asked at the beginning

02:20:25   of the event can a third category of device sitting between the laptop and

02:20:30   between the smartphone make sense could it work and he says we we think we've

02:20:36   got something that is a good compromise, I guess, between all the different categories,

02:20:43   but not just a compromise between a laptop and a smartphone, really it excels at some

02:20:49   key tasks that people want to do on this kind of device.

02:20:54   And multiple times he's talking about the iPad as an intuitive, as an easy and fun device

02:21:00   to use.

02:21:01   The word "fun" is used many many times throughout the show to either to refer to the iPad as

02:21:09   something that you hold in your hands and you can carry around and use whatever you

02:21:12   want and also to the software, the software being fun and being, you know, almost realistic

02:21:19   in a way that you already know how to use these apps.

02:21:22   And also another recurring theme that it repeats in the conclusion of the keynote is that the

02:21:29   iPad fits the user.

02:21:30   You don't have to adjust yourself to use the device because of the screen, because of the

02:21:36   form factor and because it's something that you carry with you all the time and because

02:21:41   of the battery life, because it lasts for 10 hours, the iPad fits your lifestyle and

02:21:47   you can just rely on the apps to get work done or to watch movies or to listen to music,

02:21:55   to your music collection as it says on your device.

02:21:59   And now what comes next from Jobs is a quote that we see play over and over in the Apple

02:22:09   blogs.

02:22:10   And it's about what he calls the intersection of technology and liberal arts.

02:22:15   Now the reason that Apple is able to create products like the iPad is because we've always

02:22:24   tried to be at the intersection of technology and liberal arts.

02:22:30   To be able to get the best of both,

02:22:36   to make extremely advanced products from a technology

02:22:42   point of view, but also have them be intuitive, easy to use,

02:22:48   fun to use, so that they really fit the users.

02:22:52   The users don't have to come to them, they come to the user.

02:22:57   And it's the combination of these two things

02:23:01   that I think is let us make the kind of creative products

02:23:05   like the iPad.

02:23:06   - This one sentence destroys the entire thing for me

02:23:11   because I hate this term more than anything in the world.

02:23:15   - Why?

02:23:16   - Because what happened was Steve Jobs said something

02:23:19   really cool and he had to put a graphic up.

02:23:22   And I don't hate what Jobs said.

02:23:24   I hate what came afterwards.

02:23:26   Was everyone, everywhere,

02:23:28   being at the intersection of something.

02:23:31   There, the intersection of something of something.

02:23:33   Like this show is at the intersection

02:23:34   of show notes and photo management.

02:23:36   (laughing)

02:23:39   - You say show notes and photo management?

02:23:42   - Uh huh.

02:23:44   - It already is, by the way.

02:23:45   - Like it's just so annoying.

02:23:46   Like every Apple podcast for like six years

02:23:49   was at the intersection of something of something.

02:23:51   Yeah. Hey guys, I'm going to eat a burrito after this and it's going to be at the

02:23:54   intersection of deliciousness and pain.

02:23:57   I hate this so much.

02:24:00   Yeah. So I, I, okay, I'll give you that. Um,

02:24:04   it's been overplayed, but I do think it's interesting. And I think in many ways,

02:24:09   you know, Jobs had a couple of keynotes after this. Um,

02:24:12   but I think in many ways this slide really sums up his view of Apple as not only

02:24:19   a company but as a force in the world.

02:24:23   And again, the iPad is clearly, he's really in the case of the iPad, also stands at this

02:24:29   intersection.

02:24:30   But I really think it's sort of a meta statement about Apple itself.

02:24:34   And one I think that you can really see, even if you go back to the first jobs era of, jobs

02:24:41   spend a lot of time trying to put Apple computers in classrooms and making them really accessible

02:24:48   for lots of people, even the original Macintosh, you know, stripping away all of the things

02:24:52   that weren't necessary to make it a useful tool for people who want to be creative and

02:24:58   people who wanted to be able to write and, you know, make things with a computer.

02:25:05   And so I think this intersection of technology and liberal arts is something that I think

02:25:09   that was very close to Steve Jobs.

02:25:12   I think it's still very close to the heart of Apple, this idea that technology can make

02:25:17   the world better.

02:25:19   And not just in a way that's economic or in a way that is technology for its own sake,

02:25:27   but for technology for the sake of humanity.

02:25:31   That's ridiculous talk about a company that way, but I think it's true and I think it's

02:25:35   why so many people resonate with this stuff so well.

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02:27:38   So I think in hindsight, watching this keynote a couple of times, talking about with you

02:27:42   guys today, I think what really jumps out at me is that Steve leads this keynote with

02:27:50   software for a reason.

02:27:51   And I think that's really true, that resonates across a lot of Apple's products.

02:28:00   Apple has been said as a software company first that happens to make hardware.

02:28:06   And I think that's definitely the case when it comes to the iPad.

02:28:09   That's why things like the hardware sort of just being really minimal and being very simple,

02:28:18   why that's so important, especially on the iPad.

02:28:20   And I think that's why Jobs starts with the interface and doesn't lead off with things

02:28:28   like look how crazy thin this is.

02:28:30   They do that now more because people understand it, but especially early on, leading with

02:28:34   this off to where I think was a really good way to go.

02:28:39   And I think it was really important to the iPad

02:28:43   being understood by people watching.

02:28:45   - I think, you know, I said this before,

02:28:49   and like the way that I look at this event as a whole,

02:28:54   Steve did like a really good job of showing you

02:28:58   what the iPad's purpose is.

02:29:00   Like, why do you need the iPad?

02:29:02   What are you gonna do with it?

02:29:04   You know, he even says like it has to be better

02:29:05   at these tasks when referring to email, reading,

02:29:08   like they really show like this is what the iPad is for,

02:29:12   this is what we see it to be for.

02:29:13   They had apps that came out to show that.

02:29:16   I feel like Apple lately has maybe done not a good job of it

02:29:20   or maybe there's something that needs to change

02:29:23   or I don't know what it is,

02:29:24   but I feel myself asking the question

02:29:27   like what do I need an iPad for?

02:29:29   And I don't use an iPad anymore, like I simply don't use it.

02:29:32   Like for the last few weeks,

02:29:34   I haven't even had an iPad in this house

02:29:36   because I borrowed mine to my girlfriend.

02:29:39   And I don't feel that as a problem in any way.

02:29:42   And the reason, the main reason why I think

02:29:46   that that's interesting is as I was watching this keynote,

02:29:49   I wanted to buy an iPad so bad.

02:29:53   And I was considering going to buy an Air 2

02:29:56   because Steve Jobs was sitting on stage

02:29:58   and I was like, yes, I can do all of that.

02:30:00   I can sit in a seat like that and do my email.

02:30:03   But like half an hour after the keynote finished,

02:30:06   like I finished watching it, that went away again,

02:30:08   because I started to think about the fact

02:30:09   that I don't use an iPad.

02:30:11   So you can show me that there's a use for it,

02:30:13   but I don't think that that, personally,

02:30:16   I don't feel that it's evolved over time.

02:30:18   I think the original iPad introduction was fantastic

02:30:21   showing us why we needed one.

02:30:23   But I think as time has gone on, there are edge cases.

02:30:27   I have the pleasure of talking to an edge case

02:30:29   multiple times a week.

02:30:31   But I think for the majority of people,

02:30:33   the iPad has not adapted on from what

02:30:38   the original instruction was.

02:30:40   And of course, I disagree there.

02:30:42   And not just because I'm an edge case,

02:30:44   but because I think the numbers speak for themselves.

02:30:48   I mean, the iPad has been Apple's fastest selling device

02:30:52   like ever.

02:30:54   And yes, it's been slowing lately,

02:30:56   but that also coincides with Apple not--

02:30:59   I guess not making, you know, at least not telling a very compelling story about the device.

02:31:06   And I think that, like, the way I see it, the iPad keynote, the original iPad announcement,

02:31:12   for me at least, it's like the last keynote of the old computing era. Like, there's

02:31:23   before, not just about the iPad, but there's before this keynote and after this keynote

02:31:29   in a way that, again, this is not strictly about the iPad, but also other companies and

02:31:35   just I guess the industry in general.

02:31:40   The iPad, I think, started this kind of a massive change about just making everything

02:31:48   mobile, even more so than what the iPhone did and what the original iPhone did.

02:31:54   But just like maybe it's that maybe the iPad didn't exactly play itself a big role in this

02:32:03   and maybe or maybe it was just the iPad accelerated an existing process.

02:32:09   But after 2010, I think that people's workflows and like the way that people use devices like

02:32:19   electronic devices and computers, it has shifted quickly to a mobile-centric kind of lifestyle.

02:32:28   And for me personally, the iPad is, I mean, it's been a huge change.

02:32:36   much that I don't use a computer anymore except for doing this, like Skype every week.

02:32:44   But the way that, like, what the iPad represents, more than what the iPad is, I think it's important

02:32:51   for me.

02:32:53   Because it shows like these tasks, these key things that Jobs talks about, moving from

02:33:02   computers to mobile devices.

02:33:05   And yes, they've been moving already with the iPhone, but I think the iPad made a better

02:33:11   example out of this transition from an era, from the old computing era, from spreadsheets

02:33:18   and old computer stuff becoming new again on a mobile device.

02:33:26   And I think, to Apple's credit, all these tasks that were transformed by Apple into

02:33:37   apps, like the spreadsheet becoming a multi-touch experience with numbers, most of these apps

02:33:46   that landed on the iPad didn't come to the iPhone until two years ago.

02:33:52   So they were iPad only for a couple of years.

02:33:56   And so maybe the iPad itself and iOS itself on the iPad is not a huge revolution.

02:34:05   But what the iPad represents as a trend, as an overall change, I think that's massive.

02:34:12   That's been a massive change in the industry and a massive change in the minds of people.

02:34:19   Even if they don't actually use the iPad, even though millions of people do, I think

02:34:25   the message is even more important than the device.

02:34:29   And the message that Steve Jobs is saying that we're now in a post-PC era, that's even

02:34:36   stronger than the practical benefit of the original iPad as a device.

02:34:42   So I want to go back to something that you said right at the start, which was about the

02:34:47   iPad being the fastest selling device.

02:34:49   It's interesting to me.

02:34:55   I know the fact is true.

02:34:57   But I think that it's kind of a misnomer.

02:35:01   Because 2010 Apple was very different.

02:35:03   And it was the biggest new product they released.

02:35:07   So I don't really have much to say.

02:35:10   I think that that number, for me, doesn't necessarily tell

02:35:13   anything, because Apple from 2010 to now is very different

02:35:17   for Apple previous and I would say any new product

02:35:20   that Apple releases will always sell incredibly well,

02:35:23   incredibly fast.

02:35:24   - No, I'm not sure.

02:35:25   - I'm not saying, I think about that.

02:35:28   I don't know where, I feel like I'm not 100% set in this.

02:35:32   It's just something I ponder about and I guess really

02:35:35   the only way that we'll know is if the Apple Watch

02:35:37   then becomes the fastest selling Apple device of all time.

02:35:40   If that's the case, I think it would show something.

02:35:43   Well I think the iPad was able to do that, you know, it sold quicker than the iPhone

02:35:49   but I think there are a couple factors to that.

02:35:52   I think one, the iPad clearly stood on the success of the iPhone.

02:35:55   People understood what it was, what it was for, how it worked.

02:35:59   And it was less expensive in many cases and there was no contract involved.

02:36:05   And so I think the iPad was sort of positioned to do that better than anything else.

02:36:10   I think you're absolutely right, I think the watch is the next thing in that line.

02:36:14   Like Macbooks, MacPros, never gonna do that.

02:36:17   But I think if anything could it be the watch.

02:36:19   I don't think it will.

02:36:22   But I think that it's the next sort of item in line that could do it.

02:36:31   You know I think to Federico's point, I think the iPad did change a lot of things.

02:36:40   I think that it did lead this push into mobile.

02:36:46   And there's something that gets quoted a lot, as Steve Jobs said at D8, which we opened

02:36:52   with, this quote that's very well known and like the intersection quote, is brought up

02:36:59   a lot.

02:37:00   Is the tablet going to be eventually replaced with a laptop, do you think?

02:37:04   There are a lot of people who say, "Well, you'll never do content creation on it," for

02:37:07   instance.

02:37:08   think where it's going, not just the iPad but the tablet itself as a form factor.

02:37:15   You know, I'm trying to think of a good analogy. When we were an agrarian nation, all cars

02:37:26   were trucks, because that's what you needed on the farm. But as vehicles started to be

02:37:34   used in the urban centers and America started to move into those urban and then suburban

02:37:41   centers. Cars got more popular and innovations like automatic transmission and power steering

02:37:47   and things that you didn't care about in a truck as much started to become paramount

02:37:52   in cars. And now, probably, I don't know what the statistics are, maybe one out of every

02:37:58   25 vehicles, 30 vehicles is a truck.

02:38:01   Where it used to be 100%.

02:38:04   PC's are gonna be like trucks.

02:38:07   They're still gonna be around. They're still gonna have a lot of value.

02:38:11   But they're gonna be used by 1 out of x people.

02:38:15   And when you say PC, just so I'm clear, it's not PC vs Mac.

02:38:19   You mean personal computers and you're including laptops and desktops.

02:38:24   Okay, and and this transformation is gonna make some people uneasy

02:38:29   People from the PC world like you and me

02:38:34   It's gonna make us uneasy

02:38:37   Because the PC's taken us a long ways

02:38:40   It's brilliant

02:38:43   but and

02:38:45   We like to talk about the post PC era, but when it really starts to happen, I think it's uncomfortable

02:38:52   for a lot of people and because it's change and a lot of vested interests are going to change and it's going to be different

02:38:59   So I think that we're embarked on that

02:39:03   but I wonder I

02:39:06   Wonder how that quote holds up because Federico I hear what you say

02:39:10   That the iPad has changed the way people think about computers, and I think that's absolutely true

02:39:15   for a lot of people

02:39:18   But then I look around at my job and look around at my even my own personal use and the world

02:39:26   still runs on keyboard on computers with keyboards and mice and

02:39:30   It still runs on

02:39:33   Desktops and laptops and yes, absolutely. There are people who can do it on tablet you being the king of those people

02:39:39   And I don't mean to say that to discount anything you've done, but I think that out in the real world

02:39:46   The iPad is maybe more of a philosophical change than an actual change

02:39:51   tablets aren't even non iPad tablets tablets have not made a big impression in the workplace and

02:39:59   Depending on how you look at the data, you know may have made a big impact in education

02:40:05   But now according to some people are losing out to things like Chromebooks

02:40:08   And so while I do think the iPad moved the bar

02:40:11   I don't think it's held its ground and I don't think that at another five years

02:40:16   That my you know company of 20 people like I don't think we're all like I don't think we're all gonna be doing our work

02:40:22   On iPads, we're still gonna be doing them on laptops. And so I wonder I

02:40:26   Don't think the cars and truck analogy is a bad one. But I think that it's one that that jobs either

02:40:33   Either it hasn't come true yet, which like I'm willing to concede that I could just be early in my condemnation of it

02:40:41   it, or something that he didn't quite get right in hindsight?

02:40:45   Well, see, even you and me, or the workplace, we're just a fraction of the real world.

02:40:58   Because I recognize that what I do is a bit strange, because most people don't want to

02:41:05   work exclusively on an iPad.

02:41:07   But even you and your job, maybe the people I know, we don't represent the world, right?

02:41:16   We're just a small corner of this industry.

02:41:20   And we cannot account for those stories of entire classrooms switching to iPads.

02:41:29   Or maybe, you know, for instance in developing countries, kids and people, and again classrooms

02:41:41   or maybe offices using iPads because they're so accessible and cheap.

02:41:46   I don't think it's happening in offices.

02:41:48   I spend my day in and out of companies.

02:41:50   But in America?

02:41:51   Far bigger than mine.

02:41:52   Only in America?

02:41:53   Sure.

02:41:54   But yes, I will put that as an asterisk that only in America, but in major corporations

02:42:03   like it's not the iPad if anything is supplementing the desktop but it is not replacing it.

02:42:09   And again like it might just be early it might be that once iPads are more powerful or you

02:42:15   can develop on an iPad maybe it makes a bigger inroad but currently I think at best the tablet

02:42:22   is a supplement to the existing mostly Windows infrastructure that businesses still run on.

02:42:30   And Jobs doesn't mention businesses in this keynote.

02:42:34   That's a new thing that Apple's trying to go after.

02:42:37   But I think even that said, with Bring Your Own Device, I don't think the iPad has spread

02:42:43   much bigger than just the individual consumer and maybe education.

02:42:47   What I'm trying to say is that because the iPad hasn't taken off in the business and

02:42:55   the enterprise, it doesn't mean that the tablet cannot change the world.

02:43:02   And without due respect, it's not just referring to your office or to Myke's previous office,

02:43:08   it's just in general, I think more than anything else, this is the kind of change that comes

02:43:16   from the bottom, not from the enterprise, not from office managers deciding to use Windows

02:43:22   or Chromebooks instead of iPads. I think it's a change from the people, it's a change of

02:43:30   parents using iPads because computers are too complex, or it's a change of kids growing

02:43:36   up playing games on the iPad and eventually writing college essays on the iPad, and it's

02:43:42   a change from a classroom in India using an iPad instead of a textbook. It's a change

02:43:48   from people, not from office workers. And I genuinely believe that, not because I want

02:43:56   to somehow justify my investment in the iPad as a device that I use. I think that, and

02:44:07   And again, it's not the iPad, it's the tablet in general, the iPad being the kind of tablet

02:44:12   that we happen to discuss.

02:44:15   I think that the tablet as a touch device that it's portable and that it doesn't depend

02:44:21   on a keyboard and all these other accessories and ports.

02:44:25   I think that's a kind of change that doesn't happen in a business environment.

02:44:32   It's a kind of change that happens in normal people, in casual people, and that gradually

02:44:37   extends to businesses and offices.

02:44:41   So one of the things that I saw in my previous company, the company didn't support iPads,

02:44:49   at least at that time, and that would be something that I knew was going to come and they were

02:44:53   going to, like with the bring your own device thing that I have spoken about in previous

02:44:58   episodes.

02:44:59   But what I saw quite a bit of, and there were always more people doing it, it wasn't lots

02:45:04   and lots and lots, but there will always seem to be more people doing it, was to have an

02:45:07   iPad with them that they took notes on.

02:45:10   And that seemed to be, it was never a prevailing thing, but the longer I was there, the more

02:45:14   people I saw doing that.

02:45:16   And so I agree with you Federico to a point, it's something that these things, and it's

02:45:22   the same with the iPhone initially and how the iPhone broke into the enterprise in the

02:45:26   first place is these things come from a groundswell and it's like people start

02:45:31   doing them so eventually the company has to support them because enough

02:45:36   executives decide that that's the way that they want to go and that's where

02:45:39   like the whole BYOD program comes from it's it's tablets as well as iPhones but

02:45:45   one of the one of the big problems is is they will most likely in most big

02:45:50   companies they may be huge but they'll only be used for some tasks probably not

02:45:55   all tasks because I don't imagine a world where legacy software is ever going to be

02:46:01   ported to iOS devices. So if a company uses some sort of legacy system to do something,

02:46:08   it probably will remain that way, especially where Windows remains a prevailing architecture

02:46:13   in an organization. The most you're ever going to get is visualization. It's not going to

02:46:18   at scale to try and use Windows XP and an iPad via a VPN or some sort of virtualization.

02:46:26   But I do agree that I think that as we go through into history, a lot of tasks in these

02:46:32   businesses will get taken over by iPads, but I don't imagine a lot of large companies being

02:46:39   able to completely switch over, ever.

02:46:42   So what about the iPad itself?

02:46:45   We're kind of talking about the tablet in general, but what do the next five years hold

02:46:48   for Apple's tablet?

02:46:51   I mean, you know, clearly there's some obvious ones, thinner, lighter.

02:46:55   We've talked a lot about a bigger iPad on this show, but what do you guys want out of

02:47:01   the next five years of iPads?

02:47:05   More RAM.

02:47:06   Yeah, amen brother.

02:47:08   I feel like maybe Steven, me and you should ask and then we separate Federicas once into

02:47:14   a whole new podcast series. For me, I can't quantify what I want from the iPad. I just

02:47:21   know that I don't really use one enough and I don't know what that could mean for me.

02:47:27   I don't know what I could need to see that the iPad becomes this really important thing.

02:47:33   If I could genuinely believe that I could properly record podcasts on it, it could power

02:47:40   like maybe if we saw more lightning microphones, you know, so we could

02:47:46   have a really good quality microphone that's powered by the lightning port and

02:47:50   that's something that could potentially happen and then maybe if people, if there

02:47:53   are more like really powerful looking software or maybe if Apple decides to

02:47:57   embrace podcasting in the second Renaissance that we're in and really

02:48:01   maybe make their own, maybe that's an app they could make, right? A podcast app.

02:48:06   But yes, I don't know, I think I just need for me personally, I need more places where

02:48:14   I can practically apply an iPad to my life where the Mac, where it's better than the

02:48:20   Mac and for a lot of those things I don't see because my iPhone does such a great job,

02:48:25   maybe I need my iPhone on my iPad to be more different in some way.

02:48:31   I think especially looking back at the keynote with the slide of a Macbook and an iPad and

02:48:39   an iPhone, I think five years later, looking back at that slide feels like it makes the

02:48:49   iPad look not as something that can be your only device, but something that comes after

02:48:57   the MacBook and that's also before the iPhone in a way that you cannot rely solely on the

02:49:06   iPad.

02:49:07   And sometimes, even though I don't use my MacBook, I still have to use my MacBook for

02:49:14   some tasks.

02:49:18   Like five years later, I wonder how many people at Apple can work only on an iPad, or if maybe

02:49:28   they still see the iPad as something that you use in addition to a MacBook.

02:49:35   So from the next five years of the iPad, I would like to see Apple doing the kind of

02:49:44   changes that can allow everyone to use an iPad as their only device. Just like an iPhone

02:49:52   can be used as your only phone computer in your pocket, because I mean you're not buying

02:50:01   multiple phones, you're not buying multiple pocket computers, but today you cannot do

02:50:08   everything on an iPad. It's still a problem. I shouldn't have to use a Mac to record on Skype.

02:50:18   I shouldn't have to use a Mac for iTunes stuff that Apple still hasn't brought to the iPad.

02:50:24   I shouldn't have to use a Mac to listen to louder music because the speakers are better

02:50:30   and I shouldn't use a Mac because it has more RAM or because it has more, you know, other like ports

02:50:36   that let me connect accessories. So, like, I get it. Some tasks are exclusive to people

02:50:44   like developers and power users. But I think that the iPad still has plenty of room for improvement

02:50:51   for everyone, not just for people who do podcasts about Apple or release apps on the App Store.

02:51:01   The iPads, in many ways, like...

02:51:04   For me it's been a massive change, but it doesn't mean that it cannot get better.

02:51:08   So, it's still painful often to switch between apps and have the apps lose your place,

02:51:16   because they're being ejected from memory.

02:51:19   Or the fact that I mentioned before that I cannot really go a full day without charging my iPad,

02:51:25   at least, you know, once or a couple of times in the afternoon.

02:51:30   And when it comes to the software which is really the core of the iPad experience,

02:51:39   Apple has been doing a lot of things with iOS 8 and letting apps communicate and all of that,

02:51:45   but it still takes me quite a few taps or manuals which are in between apps

02:51:54   when I want to do stuff that on a Mac will only require me two clicks.

02:51:59   So, after five years, I'm thinking about myself first.

02:52:08   Five years ago, I launched a website about Macs.

02:52:13   Five years later, the website is still there, still the same name,

02:52:17   but I don't really use a Mac anymore because I work from the iPad.

02:52:20   So I have like this this sort of personal arc of like I'm going from

02:52:27   watching the iPad keynote and today I work on my iPad so that's been nice and

02:52:33   that's been like

02:52:36   Cool to to witness like the kind of the kinds of apps that that have been released on the iPad and all that

02:52:42   But also have my questions and and hopes

02:52:48   for the iPad being granted?

02:52:50   Has the iPad changed the world? Has the iPad changed the tech industry?

02:52:56   Is the iPad... Can the iPad be a computer for everyone and for everything?

02:53:02   And I think that the question is no, that

02:53:05   that's still

02:53:08   work to do and

02:53:10   so in five years Apple has done a, you know,

02:53:14   has been

02:53:17   releasing software changes and apps and hardware revisions that have done a good amount of work in that regard.

02:53:25   The next five years,

02:53:28   I think it'll be the hardest part for Apple to do the remaining aspects of the iPad.

02:53:36   Can this become a real computer for everything and everyone?

02:53:42   Not just the workplace, not just the casual user, and not just these kinds of apps, and

02:53:47   not just these kinds of features, just everything and everyone.

02:53:50   And that's still up in the air.

02:53:55   Well that about wraps up this very special episode of Connected.

02:54:00   I think the sad thing, guys, is we can't do this again for like five years.

02:54:04   Oh well, it depends, because we can do five years of the iPhone 4.

02:54:09   That's a good point.

02:54:11   Let's just go through that.

02:54:12   We can go old.

02:54:13   Five years of Retina display this year.

02:54:16   We could do the 17 year anniversary of the Power Mac 8800.

02:54:22   On that note, thank you so much to our sponsors this week, our good friends at igloo, our

02:54:27   friends at automatic, and our friends at lynda.

02:54:31   Thank you all for listening.

02:54:33   We love to put these episodes together and we hope that you'll love listening to it as

02:54:37   much as we love making it.

02:54:39   If you want to find us online, there's a few places that you can do that.

02:54:44   Steven is freaking out in our group chat right now.

02:54:46   Would you like to just before I wrap up, would you like to correct yourself?

02:54:50   There was no power Mac 8800.

02:54:52   I'm sorry if I misled you.

02:54:54   Okay, just so I'll let you do that before you have to like is it do that?

02:54:59   Is it seppuku the the samurai thing where you like stab yourself with your own sword?

02:55:05   Wow, nice one.

02:55:07   get people fined. Can we just go back to the part before I said silly things?

02:55:12   Of course we can. We're all on Twitter. If you'd like to find Mr. Steven Hackett, he

02:55:16   is @ismh and Federico is @theteachee. V-I-T-I-C-C-I and I am @imike. I-M-Y-K-E. If you'd like

02:55:23   to find the mammoth show notes for this week's episode, point your browsing of the web application

02:55:29   and go to relay.fm/connected/24. And guys, you can hold it in the palm of your hands

02:55:36   if you want to. If you want to find our work in other places on the internet, you can find

02:55:41   Steven at FiveTailPixels.net, Federico at MacStories.net, and of course I have many

02:55:47   more shows over at Relay.fm, and don't forget to check out Rockette, one of our new additions

02:55:51   to Relay.fm, it's a great show shaping up to be very, very awesome to listen to, you

02:55:55   should check that out. Thanks so much for listening to this very special episode, and

02:55:59   we'll be back next time. Say goodbye, gentlemen.

02:56:03   Arrivederci.

02:56:04   Adios.

02:56:05   All this power and this much fun and the internet in your hands, you'll never want to go back.

02:56:14   So thank you so much for coming this morning and we hope you love the iPad as much as we do.

02:56:20   Thank you very much.

02:56:22   [ Applause ]