1: Mindset of 2001


00:00:00   (upbeat music)

00:00:02   - Hello and welcome to episode one

00:00:10   of Connected on Relay FM.

00:00:11   Connected is a weekly panel discussion on Apple

00:00:14   and the impact of technology on our lives.

00:00:17   This episode is brought to you by our fine sponsors.

00:00:20   They are Igloo, Smile, Squarespace, and The Omni Group.

00:00:24   My name is Myke Hurley,

00:00:25   and I am joined by Mr. Federico Vittucci.

00:00:28   Hi Federico.

00:00:29   Hey Myke.

00:00:30   And this is Stephen Hackett.

00:00:31   Hey boys.

00:00:32   How you doing?

00:00:33   Well.

00:00:34   Welcome to Relay FM.

00:00:37   Turns out.

00:00:38   It's so good to be back.

00:00:39   So we are back and we're better than ever.

00:00:42   The band is back together.

00:00:43   Yes.

00:00:44   This is like when the Beatles did, you know, they got back together at one point, right?

00:00:48   I, I, yes, sure.

00:00:50   I think we gotta ask Dr. Drang.

00:00:53   We're like 20 seconds in and Dr. Drang's already like punching the...

00:00:56   He's already upset.

00:00:57   So we're off to a great start.

00:01:00   So Connected is the new name for the show that we do together and it is part of Relay

00:01:06   FM, which is the brand new podcast network that we've been working on for a while.

00:01:12   So thank you to everybody who is here.

00:01:16   Thank you for finding us in your podcast application of choice.

00:01:20   I know the transition maybe wasn't as smooth as we originally intended, but technical things

00:01:25   happen.

00:01:27   So I appreciate people coming and finding us and subscribing again to Connected.

00:01:32   It is a pleasure to have you here and we are very happy to be back together again.

00:01:38   Now in our true style, we decided that we would want to start with a bit of a bang today.

00:01:44   So we're going to do a very special episode talking about the iPod.

00:01:50   And we're going to kind of look at the history of a few different iPod models, ones that

00:01:53   we consider to be kind of monumental.

00:01:56   As you can imagine, we all have thoughts on the old, the not so old and the new, because

00:02:02   that's kind of how we work.

00:02:04   Spoiler alert, there are no new iPods.

00:02:09   And guess which one Steven took the most notes on?

00:02:11   Hey!

00:02:12   Hey buddy!

00:02:13   We were planning this and it just kind of fell to me to do the oldest one.

00:02:20   Not a big surprise, right?

00:02:22   I'm ancient.

00:02:23   Well at least it's not Bino.

00:02:25   Can't make those jokes anymore.

00:02:28   Casey's part of the network now.

00:02:31   So if he quits we're in trouble.

00:02:34   We are, we're gonna go down.

00:02:36   So 2001, so let's set the stage.

00:02:40   2001, the first iPod introduction.

00:02:43   This was a long time ago.

00:02:45   There's references in this keynote to how confusing VHS players are to use.

00:02:51   It's funny, right? Like you guys were like eight and nine years old, right?

00:02:55   I do remember VHS. I'm not that young. I think for some reason you think I'm like 15.

00:03:03   You had a birthday this past week.

00:03:05   Yeah, but I'm not 15.

00:03:06   Two weeks ago now. You're 16 now. Congratulations.

00:03:09   I'm 17. Come on.

00:03:11   So 2001, obviously the Mac is sort of just easing into its newfound glory. The iMac's

00:03:21   been out for two years, the titanium power books, some of these machines, it's kind of

00:03:25   that era.

00:03:27   And Jobs starts out with a recap of the digital hub strategy, which was really looking back

00:03:36   10 years later, 15 years later, obviously an inspired thought process that hey, you

00:03:41   have your Mac and you deal with photos and music and videos and the Mac is going to be

00:03:46   the hub for all those spokes.

00:03:48   So your video, you import into your Mac, you make a movie, you export it out, you bring

00:03:52   your music in, you can play it, you can take it out on your iPod as we see today.

00:03:57   You have photos, you take them with a digital camera, load them into iPhoto and then you

00:04:02   can share them on the web or have a book printed or that sort of thing.

00:04:06   So a very, really in hindsight, a very cohesive strategy to dealing with media and it was

00:04:15   really the bread and butter of the Mac for a long time in the professional

00:04:19   space and this brought it down to the consumer level and they talk about iMovie

00:04:24   2, iDVD which of course is now dead and and iTunes too and they demo all this

00:04:33   stuff right like the iMovie demo is kind of painful I love it because it's like

00:04:38   oh and iMovie people love iMovie so much that they send us in these home videos

00:04:43   all the time and here is a home video from a customer and it's like so weird

00:04:47   like a child running around a living room I love it what I love it when he says

00:04:51   that that you can play the video in reverse so the child works works

00:04:56   backwards. Why do you want that?

00:05:00   The toddler going on backwards on the screen. That's fine.

00:05:03   I just love that there clearly wasn't the same like budget then as Apple has

00:05:09   for these sorts of videos now like when they do these like demos because it's

00:05:12   like why why would you why would you do this it's so it's just so strange this

00:05:17   is the first in the line of very strange things that occur in the original iPod

00:05:22   introduction yeah you know now like they show a product demo and it's like handsome

00:05:27   people surfboarding but clearly that that budget like it's so fun to it so I

00:05:33   mean I see why they did it they wanted to connect people who'd be using it but

00:05:37   it's pretty funny I do love the way Steven that you that you refer to the

00:05:42   Digital Hub strategy as a very cohesive strategy because I believe there's a

00:05:47   there's a this the opposite is that it was a cohesive strategy for a very

00:05:54   fragmented media world because people were taking pictures with the camera

00:05:59   they were taking videos with another device they were listening to music with

00:06:02   another device and they were using a computer to you know keep it all

00:06:06   together so there was this contrast between the two and the fact that Steve

00:06:10   Jobs and Apple came up with these ideas.

00:06:13   I believe in looking back at these years before the smartphones and the consolidation of all

00:06:22   the media capabilities of the devices that we have.

00:06:25   It's so interesting to see how a company was trying to follow this vision because they

00:06:31   believe that it was the way of the future in a way.

00:06:36   So maybe iDVD and all this stuff is kind of, you know, it's weird now, right?

00:06:41   Because I mean, what's the appeal of making a DVD with a clickable menu?

00:06:46   And Steve Jobs was so excited to, you know, to show the iDVD interface.

00:06:50   But back then, I guess he was pretty genius.

00:06:53   Yeah, absolutely.

00:06:55   And you know, it reminds me of that there's a photo floating around, maybe we can find

00:06:59   it for the show notes, but of like a backpack of like, from like 2002 with like a PowerBook

00:07:05   in like a HD camcorder and like,

00:07:08   now it's like it's all just in your phone

00:07:10   and you can do a lot of this on your phone now, right?

00:07:12   Like you can fire up iMovie and make a little clip

00:07:15   and it's definitely collapsed in on itself

00:07:19   to kind of the core device,

00:07:21   but it definitely is interesting

00:07:23   and it was so key to like getting families to buy a Mac

00:07:26   because you could put, you know,

00:07:28   like we were saying about the demo video,

00:07:29   make a video of your kids and your grandparents

00:07:32   and they're confused by, you know,

00:07:33   little Johnny's walking backwards,

00:07:35   but it's interesting along these lines,

00:07:40   Jobs introduces the iPod, it's sort of in a framework

00:07:45   of like a camera doesn't know about iPhoto,

00:07:48   and the iPhoto doesn't really know about a camera.

00:07:51   Like it can import, but it doesn't really know about it.

00:07:53   And they said that the iPod, that with music,

00:07:58   they were going to change that,

00:07:59   that they were gonna have a device that the iApps,

00:08:02   as they used to call them, knew about.

00:08:04   - I love iApps.

00:08:08   - I was gonna say, Steven loves the word iApps for sure.

00:08:13   That's not true.

00:08:13   - I think it's fantastic.

00:08:15   I just love the iApps.

00:08:17   And he keeps saying it, like the iApps.

00:08:19   And I have no recollection of them being called this.

00:08:21   - This is like when people call the iPod Touch the iTouch.

00:08:25   - Oh my gosh.

00:08:26   (laughing)

00:08:28   Don't even get me started.

00:08:30   or the ridiculous things that Casey causes.

00:08:33   You know.

00:08:34   Retina Pan Mini and the Poly book.

00:08:37   I cannot forgive those.

00:08:38   We are gonna talk about the eye touch later on.

00:08:42   Federico, you're fine.

00:08:43   Can I say eye touch?

00:08:44   I actually have in our sort of like, in our actually like our future topics list for analog.

00:08:51   I have to berate him about his use of these words.

00:08:56   co-founder of Relay, I nominate myself to be a guest on that show because I want to

00:09:01   destroy him. Just pop in, say them and leave. Yes, yeah. So Myke before we get to

00:09:07   the iPod, let's talk about somebody awesome. Okay let's do that. Let's talk

00:09:12   about igloo. Now igloo are our first sponsor for this week and they're really

00:09:17   helping us get connected and Relay FM off the ground. Igloo is an internet

00:09:23   you'll actually like. Anyone that's worked in a corporate environment like me knows just

00:09:28   how horrible and painful intranets can be. In my time inside the corporate world I've

00:09:33   experienced quite a few of these products, products and all the different projects that

00:09:37   people have tried to put through to me on these sort of things and to be honest they

00:09:40   all absolutely suck. But igloo is awesome, it's built with actual human beings in mind,

00:09:46   it's easy to use and it has cloud apps like shared calendars, twitter-like micro blogs

00:09:50   and file sharing to basically bring the new internet in to intranets. It works on your

00:09:55   laptop, your tablet or your phone. So whether your team is working remotely, whether they're

00:09:59   sitting next to you, whether on the other side of the hallway, you're going to have

00:10:01   the right tools to communicate and collaborate as you grow as a team. Now this sort of stuff

00:10:06   sounds really simple, like the fact that you can use it on your laptop, tablet or phone.

00:10:10   But in this world, this is huge. It gives you the flexibility to get your work done

00:10:13   however you want. It doesn't mean that you're going to have to try and grab just that laptop

00:10:18   or just that phone, you can use any of your devices wherever you want.

00:10:22   igloo is truly building a product that I see as like built for today and for the future.

00:10:26   It's not built like it's still 1997.

00:10:29   Everything that you need is built right into igloo.

00:10:31   There's no need to manage multiple cloud apps or different services and everything on igloo's

00:10:35   platform is social.

00:10:36   So as you grow, coordinating people and projects becomes even more simple and they have loads

00:10:40   of social features that you're used to like comments and the ability to like stuff.

00:10:43   It has all the social conventions that you use every day.

00:10:47   in igloo is widget based and drag and drop so it's super easy to brand and configure

00:10:51   your igloo and igloo makes use of responsive web design so it looks fantastic on all the

00:10:55   devices that you use.

00:10:57   A couple of weeks ago I had a great tour of igloo myself. Now this is something that all

00:11:01   new igloo customers get the opportunity to have. It's like a full product demo in which

00:11:04   someone from the awesome team at igloo can give you a real run through of the product

00:11:07   and answer any questions that you may have. I was blown away not just by igloo but by

00:11:12   the care and attention of the team. They really seem to care about igloo and I know that sounds

00:11:16   crazy but they love their product. The igloo website is built on top of igloo itself.

00:11:21   The website igloosoftware.com is built on top of igloo. They dogfood their product.

00:11:26   They believe in it. Something that I really loved from the demo that I had with the guys at igloo

00:11:30   is that inside of a company people can customize their own home page. So as a user if we had the

00:11:37   relay FM igloo as a user of that I could have quick access by dragging and dropping different

00:11:43   widgets in customize my own homepage so if I want to get to this and this and

00:11:46   this really easily it's all there in front of me. One last thing, Igloo's

00:11:50   social internet tour is stopping in London, San Francisco, New York over the

00:11:54   next two months. If you want to go and go along and see Igloo and meet the people

00:11:58   go to igloosoftware.com/london for more details. But the very best thing,

00:12:04   the best thing of all, is that Igloo is free to use up to 10 people. You can sign

00:12:08   up at igloosoftware.com/connected and get started today. Thanks so much to Igloo for

00:12:15   helping us launch RealAFM and for supporting this show. So go show your support for us

00:12:21   and them by going to igloosoftware.com/connected.

00:12:27   So during the presentation of the original iPod, at one point Steve Jobs starts explaining

00:12:34   why they decided to address the music market. And if it's okay with you guys, I would like

00:12:41   to play a clip.

00:12:42   Now why music? Well, we love music. And it's always good to do something you love.

00:12:47   So I know, Steven, that you love this quote too, and the fact that it's the kind of message

00:12:53   that Apple is still using in a way, the fact that they love music and that it's... music

00:13:02   Music is in Apple's DNA and it's always good to do something that you love because if you

00:13:07   love what you're doing, you can have better results.

00:13:11   And even with the acquisition of Beats Music and with the various releases of iTunes and

00:13:18   all the music announcements in the past few years, we've always seen all this care that

00:13:24   Apple puts in when it comes to music.

00:13:26   And I remember, for instance, when the Beatles were released on iTunes, Apple had a full-on

00:13:33   event on their website and the press release.

00:13:37   So music is very much an Apple thing.

00:13:40   And I also wanted to kind of highlight when Steve Jobs says that music is for everyone

00:13:48   and everybody gets music.

00:13:50   I've always thought that that was true.

00:13:54   Because I mean, who doesn't like music, right?

00:13:55   doesn't like a good song, it turns out that, according to modern research, there are some

00:14:02   people who are physically not capable of enjoying music. And that's an actual condition. And

00:14:09   I have a link to an article from The Verge. So technically, music is not for everyone.

00:14:15   But I guess in general, everybody loves music. So of course it makes sense for Apple and

00:14:19   it makes sense for Steve Jobs, I guess, to go on and enter the mobile device market with

00:14:25   a music player.

00:14:29   Yeah and he kinda opens things up by explaining the landscape of these devices.

00:14:35   Now it's a very Apple thing to do of "hey we're gonna make a smartphone look at all

00:14:39   these terrible smartphones" and then builds the case of how his is better.

00:14:45   And they do the same thing here and what the the bit that really jumped out at me was like

00:14:52   the price and size of the current players and I did not have an mp3 player

00:14:57   before my first iPod but I know a lot of people did and you know the stats that

00:15:02   that Apple that the Jobs shared was like CDs were about five dollars a song flash

00:15:08   players are about ten dollars a song and a hard disk jukebox player as he called

00:15:14   it which is like a mouthful and that was about 30 cents a song and so you know

00:15:21   Jobs kind of built the case that these hard disk-based, hard drive-based players might

00:15:27   be more expensive, but you get more bang for your buck.

00:15:32   You see that thread as he continues, which is pretty interesting.

00:15:40   I love this simple table that Steve Jobs shows on the screen because it really shows you

00:15:48   the kind of thinking that went into the iPod and in general I guess into Apple's design

00:15:53   process because it's showing a CD player and all these other dedicated devices and instead

00:16:01   it says we're going after the hard drive market because we want to offer basically a hard

00:16:07   drive that plays music so it gets you thinking oh god is Apple going to release a new hard

00:16:14   drive just for music. And then they surprise you because it's technically a hard drive,

00:16:20   a very portable one. But you can see in this simple chart the kind of process that goes

00:16:29   into making this kind of product. And we will see later with the iPhone, Apple really likes

00:16:36   all these comparisons, right? Taking a look at the competition and showing you bad smartphones

00:16:42   and then showing you the actual product.

00:16:44   And I just love the way that it says "hard disk-based jukebox player".

00:16:50   I think they should have called the iPod the jukebox player with the hard disk.

00:16:55   I know Myke that she wanted to talk about the iPod name.

00:17:00   As I'm watching this, I'm trying to put myself in the mindset of people in 2001 and trying

00:17:06   to understand the product launch.

00:17:11   as I'm doing it I'm trying to think to myself why did they call this the iPod?

00:17:15   Like there are so many names that kind of could have made sense in this

00:17:21   scenario like I was thinking of maybe some like I don't know like iTrack or

00:17:26   like iTunes or iBeat just something music related right I mean the iPhone is

00:17:32   the phone the iPad I mean you can kind of get it like it's like a tablet like a

00:17:37   touchpad like it's like you know you can see that but I still I don't know if I'm

00:17:42   missing something but to this day I still can't understand why it's called

00:17:45   the iPod. I think it for Apple it was because it was like a sci-fi thing

00:17:53   because the the pod was like um like a little like a shuttle pod in in Star

00:18:00   Trek or something I think Steven knows more than me here. Yes I mean it's sort

00:18:06   of a nerdy name.

00:18:07   Yeah.

00:18:09   Because from my video game background, the pod

00:18:12   is basically like--

00:18:14   Myke, do you know the old 2D shooter games

00:18:18   where you have to move a little spaceship to shoot stuff?

00:18:24   And there was-- I think it was Gradius, this game where

00:18:28   you had a pod, which is like an extension

00:18:31   of the main spaceship.

00:18:33   So I'm guessing from this perspective, you can consider the iPod like an extension of yourself,

00:18:40   but you know that plays music. It's just the device becomes part of your lifestyle.

00:18:46   And so I've always considered knowing this pod thing from video games. I've always seen the iPod

00:18:55   name as the iPod is an extension of me and I always carry the iPod with me because I always

00:19:01   want to listen to music. And from this perspective, I was also looking at the original marketing

00:19:07   of the iPod with the white on black silhouettes and the people dancing and jumping. You can

00:19:16   see that the iPod is represented and is visualized as an extension in the marketing campaigns.

00:19:23   So that was my idea. And then I was reading about the iPod name and I'm pretty sure that

00:19:28   I read this Star Trek reference about the shuttle pod and so Steve Jobs liked the name

00:19:35   and they used the iPod name.

00:19:38   Yeah and they they kind of share the name and then they get to the the big statement

00:19:48   of a thousand songs in your pocket and and I mean that's a line that really like we'll

00:19:56   see in the next five hours of the show like that line keeps coming back and and

00:20:02   again tying it back to the top of there's these other players but you

00:20:05   can't you can't put your music library on them a flash-based player is more or

00:20:09   less a couple of CDs like it's it was a whole new approach of hey because we

00:20:14   have a hard drive you can put all of your music on this and because you can

00:20:18   do that to Federico's point you it is an extension it is like you're taking your

00:20:23   Your whole music which a lot of people identify with music and that's how

00:20:28   People self identify of hey, you know, I'm a this fan of this band. I'm a fan of this group

00:20:35   I followed fish on tour for four years

00:20:38   It's a very personal thing and so to have all of that with you and a device that put you put in your pocket

00:20:44   was huge and

00:20:47   You know he kind of

00:20:51   checks and jives a little bit about uh... about c_d_'s as you can you can

00:20:56   hear in this next clip

00:20:58   this is huge

00:20:59   how many times have you gone the road with a c_d_ player and set all dot c_i_

00:21:02   didn't bring a c_n_ one was

00:21:05   to have your whole

00:21:07   music library with you at all times is a quantum week

00:21:12   in listening to music

00:21:15   the coolest thing about my car is that whole your entire music library

00:21:20   fits in your pocket.

00:21:23   You can take your whole music library with you right in your pocket.

00:21:28   Never before possible.

00:21:30   So that's iPod.

00:21:32   Which I just find really funny in 2014.

00:21:36   Rifling through your car to put a CD player in your dashboard seems incredibly dangerous.

00:21:42   You find it funny, I still have a CD player in my car.

00:21:47   So do I. I just bought a brand new car when we were on break and like brand new car ordered

00:21:52   from the factory. I can put a CD player in it. I can put a CD in it. It's got a CD player.

00:21:57   It's crazy. You guys need six CD changes. That's what

00:21:59   you need. Yeah I don't have that.

00:22:01   And you need the car. I only own CD players. I don't own cars.

00:22:09   Could you, does each little seat on the tube have a built in CD player?

00:22:13   Yes. Perfect.

00:22:14   God, that nose vinyl you just put LP in there. Mm-hmm. So I

00:22:18   Don't think you know LPS work

00:22:21   I really think like all this together is like jobs

00:22:25   Like jobs is on fire in this keynote. It's it's not as good as jobs of the iPhone keynote

00:22:31   I think we're in agreement. That's his best performance, but I would argue this might be his second best

00:22:35   I just I like the humor. I like the the demo that we're gonna talk about is really good

00:22:44   It's really different though.

00:22:46   The whole setting is different.

00:22:47   So in case you haven't watched the video,

00:22:50   they're like, I assume they're in the town hall?

00:22:52   - Yes.

00:22:53   - And so it's a very intimate setting.

00:22:57   Everyone's kind of really close to Steve.

00:22:59   I think it's just press.

00:23:03   - It's just press.

00:23:04   - And this is a time when at this time,

00:23:07   nobody really cared what they had to say.

00:23:10   - There's no fist pump guy here.

00:23:12   it's a pretty subdued crowd

00:23:15   I saw Jason Snell

00:23:17   oh, was he power sliding?

00:23:19   no, he was sitting down but

00:23:21   I did not see Jason

00:23:23   I did see Jason, I'm gonna have a screenshot

00:23:27   we'll put him in the show notes

00:23:30   Myke, I'm gonna put you on the spot

00:23:32   where are show notes for our new Fangle show?

00:23:35   just go to Relay.fm/connected/1

00:23:41   perfect

00:23:42   I assume that's the URL.

00:23:43   I should know the URL structure, but--

00:23:45   - You designed it, so.

00:23:47   - Hey. - Hey.

00:23:48   - So, Jobs moves into the big features, right?

00:23:55   Like this is an Apple presentation, right?

00:23:58   Three big features.

00:23:59   The first one being all about the portability,

00:24:04   that this is ultra portable,

00:24:10   good battery life, 10 hours of battery life.

00:24:12   He kinda makes a joke that the battery is better

00:24:15   than what they put on their laptops at the time.

00:24:18   - He mentions one thing, he says,

00:24:19   "20 minutes skip protection."

00:24:21   What does that actually really mean?

00:24:23   - Oh, you don't know what's the shock protection?

00:24:25   - No, no, I know what it does, but how can it be 20 minutes?

00:24:28   I assume it's like caching the next 20 minutes.

00:24:30   - Yeah, it's like buffering, yeah.

00:24:33   - So, yeah, 'cause I guess it could also do it

00:24:35   with shuffle, right, 'cause it knows what's gonna be there.

00:24:38   Yeah, so shuffle it would pre-load.

00:24:42   So they did it so you could shake the thing for 20 minutes.

00:24:46   I mean you'd probably damage the hard drive.

00:24:48   But in destroying your device the music wouldn't skip.

00:24:51   Right!

00:24:52   So it's not like a rolling 20 minutes.

00:24:54   If you run from one in 20 minutes you're screwed.

00:24:56   I'm sure it's rolling.

00:24:57   Right, so it's infinite skip protection.

00:25:00   I don't actually, do you know what?

00:25:02   Let's move on because I'm going to start getting emo about this.

00:25:05   So a couple of just quick tech specs because that's sort of my job

00:25:10   Firewire for charging its sync a CD would copy in five to ten seconds

00:25:15   Which when they does the demo like you can tell it's like mind-blowingly fast. It's the worst demo ever

00:25:20   An entire library

00:25:25   Like it seems like okay, we're now gonna copy like a thousand songs I'm jumping ahead here

00:25:34   I know I've got this in my notes somewhere.

00:25:35   So he like copies like a few hundred songs

00:25:38   and it takes like five minutes.

00:25:40   And then he just, everyone just has to sit and wait.

00:25:42   And he's like, oh, look how fast this is.

00:25:44   And then he's like, yep.

00:25:45   He's like, look how quick this is.

00:25:46   That's 20 more songs.

00:25:47   Like, oh my God, Steve, you're killing me.

00:25:49   - He has an audience of, I guess,

00:25:52   at least a couple of dozen people

00:25:54   just looking at a screen at a progress bar

00:25:57   and just contemplating iTunes sync,

00:26:01   which just watching this thing was both creepy and amusing

00:26:06   because there are people just waiting for iTunes to finish.

00:26:10   It's just weird.

00:26:11   I don't know.

00:26:11   It's not the worst demo.

00:26:13   Yeah, it's a little look into how it is every time I sync my iPod today.

00:26:19   You just sit there and watch.

00:26:21   Well, remember, it's just USB 1.1 at this point.

00:26:23   So a CD would take like five minutes on USB.

00:26:27   And so it was, and remember the audience is technical journalists, right?

00:26:31   Like I'm sure Jason Snell was super excited about this, not to put words in his

00:26:35   mouth, but I bet he was super excited.

00:26:36   We could get, I hope we get some actual follow-up from Jason in this scenario.

00:26:42   Yeah.

00:26:42   So, um, so about 20 minutes in, he starts talking about the product itself.

00:26:48   It's the size of a deck of cards.

00:26:50   Um, which I don't know.

00:26:53   So I am actually dug up a friend of mine's got a second gen iPod, which is basically the same click wheels a little different

00:26:59   And it is humongous today, but it really is like the size of a deck of casino cars. It's it's unbelievable

00:27:09   There's actually like a quote from jobs that it has Apple design like what does that mean like

00:27:17   Yeah, HP design that one

00:27:21   I love when he says it's lighter than most cellphones.

00:27:28   And then later he shows a comparison with the Motorola...

00:27:34   What was that?

00:27:36   Oh no, I guess it's years later.

00:27:42   You always like to make comparisons with cellphones, right?

00:27:48   I guess at this point in 2001, which kind of cell phones do we have?

00:27:53   It's like the huge Nokia phones.

00:27:55   Yeah, pretty terrible ones.

00:27:57   Yeah.

00:27:58   Yeah, it is, it's pretty funny.

00:28:04   So then he reveals it about 20 minutes in.

00:28:07   Boom.

00:28:08   That's iPod.

00:28:09   I have one right here in my pocket, matter of fact.

00:28:12   There it is, right there.

00:28:14   So it's the idea again, all of your music library in your front pocket.

00:28:22   I mean it, I remember this happening.

00:28:26   I was already a Mac user but not like hardcore.

00:28:31   I remember like when this news broke I remember reading about it on like Mac, in Macworld

00:28:35   like it seems impossible like it really seemed like something from the future and it's pretty

00:28:42   great.

00:28:43   So here's a bit that's from the past.

00:28:47   And this might be one of my favorite moments

00:28:51   in the worst possible way.

00:28:54   - But iPods even more than music.

00:28:56   Because we've got a five gigabyte hard drive in it

00:29:00   and we've got FireWire.

00:29:02   And so iPod is also a FireWire hard drive.

00:29:06   You can actually use it as a FireWire hard drive

00:29:09   and drag your documents, your photos, whatever else

00:29:12   right alongside your music on it and use it to transport those to another computer.

00:29:17   So we now know that it's more than a music player, it's also a Firewire hard drive.

00:29:24   I think the idea of...

00:29:26   Whatever dude, I loved that feature.

00:29:28   I'm sure you did!

00:29:29   It's like, oh my god, what is this? How is this like a big selling point?

00:29:35   You can drag your documents and photos and take them to another computer.

00:29:39   That's amazing.

00:29:41   Because it's a FireWire hard drive, it's also a FireWire hard drive.

00:29:45   [LAUGHTER]

00:29:47   Yeah, yeah.

00:29:48   You got to understand, Myke, that for some people,

00:29:51   this idea of transferring files is still new.

00:29:55   Oh, I remember my iPod photo and enabling the-- what was it?

00:30:00   Something Disk Mode?

00:30:01   Disk Mode.

00:30:02   Yeah.

00:30:02   It was like Enable Disk Mode was the checkbox.

00:30:04   I was able to put my coursework on it and take it to college.

00:30:09   it was cool but like to think it's like that was a selling point and that makes me so sad

00:30:15   my dad just learned how to use a usb thumb drive a few days ago so i guess there's a market for

00:30:22   you know people who don't know how computers work were you involved in this in any way

00:30:28   i i was yeah i basically asked me if it was possible to move a document he wrote on his

00:30:35   his computer to another person's computer. And I was pretty surprised because I couldn't

00:30:42   understand whether he was serious or not. And it turns out he was really serious. And

00:30:47   so I explained the concept of a USB thumb drive and it was like, do you have one? And

00:30:53   of course I had some back in my place. And it was so happy when the other person received

00:31:00   document through the USB thumb drive and it was really excited. So I guess I could probably

00:31:07   just find my old iPod classic and just explain that that's a really big hard drive and maybe

00:31:15   he will be excited. Full of rap music. Yeah there's actually, I put a link in the show

00:31:20   notes for OS X Panther there was a rumor, I think there was actually some documentation

00:31:26   from Apple that they were going to allow iPod users to sync their home folders over.

00:31:32   So I could have my entire home folder on my iPod, I could go to Myke's house, plug my

00:31:37   iPod in, and log in to that user.

00:31:40   That sounds such a bad idea.

00:31:41   It never saw the light of day, and I think that the 1.8 inch hard drives that Apple continues

00:31:46   to use, as to what's in my iPod Classic that I maybe just bought three months ago, those

00:31:52   hard drives are really slow.

00:31:54   And so I think the performance alone is what killed that feature.

00:31:57   But to have it in your bag, to have it in your pocket as an emergency backup, I mean,

00:32:04   why not, right?

00:32:05   Like it's just a checkbox.

00:32:06   It's funny now, but I think it was useful for a lot of people.

00:32:13   So let's take our second break for this week's episode to thank our next sponsor.

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00:34:37   still. A thousand songs in your pocket. We think this is a major major

00:34:44   breakthrough. Yeah so it's like we talked about a second ago a pretty subdued

00:34:50   reaction to what in hindsight becomes a very important piece of marketing and

00:34:55   again like we talked about a really important factor in the iPod success. No

00:35:02   fist pump guy know nobody screaming and clapping but yeah I have to say out of

00:35:08   all of Apple's marketing over the last 10-15 years like a thousand songs in

00:35:13   your pocket pretty dang good maybe yeah if not the best definitely in the top

00:35:20   two or three lines one of the few that I can remember honestly offhand like you

00:35:25   know that's a phrase that if you asked me what the iPod marketing line was you

00:35:28   know, ladies. That would be one, like that's one that I remember. It's one of

00:35:34   those marketing lines that's so good it could have only been so good by accident.

00:35:41   Like you couldn't have made something this fantastic and like assume it to

00:35:51   last you for the next x amount of years. Like it's just such a good line that

00:35:55   just takes on its own personality and runs of it?

00:35:57   Yeah, yeah absolutely.

00:36:00   And so they kind of move away from storage and portability and moving into how easy it

00:36:08   is to use.

00:36:09   So like we said at the top of the show there's a joke about VCRs.

00:36:14   Myke you put in the note or I think Federico you put in the notes in all capital letters

00:36:17   Apple's legendary ease of use.

00:36:19   Yeah that's that's the actual description that they use in the in the presentation.

00:36:24   ease of use. Well our second major breakthrough is we have applied Apple's

00:36:29   legendary ease of use to iPhones. It's not just regular, it's not normal ease of use, this is legendary guys.

00:36:35   Yeah and so they start talking about the interface. The demo is

00:36:41   actually really pretty clever if you watch the video the iPod is on a desk

00:36:44   and there's a camera straight above it like they do with the iPhone and things

00:36:48   later so you see like Jobs like finger going around the wheel and he makes a

00:36:53   joke about how he chooses fingernails which I found like a really like kind of

00:36:57   charming comment in the keynote like he made a joke about maybe I should have a

00:37:02   hand model up here but I don't know something about that really felt nice to

00:37:06   hear and here we are so you can see my finger there I bite my fingernails so

00:37:13   should have a finger artist so they they show the scroll wheel and how it's very

00:37:20   easy to scroll and click through play

00:37:22   playlist artists and albums. He makes a

00:37:24   big point about the clicker you know the

00:37:27   actual little sound effect that tick tick tick

00:37:29   tick as you go around. I think it's

00:37:31   really important because it really gave

00:37:33   feedback to what was happening and if you

00:37:35   if you watch the video or if you have

00:37:36   ever spent any time with an iPod with a

00:37:38   click turned on it is a one-to-one

00:37:40   feedback mechanism on you know the the

00:37:43   highlight moves down the screen and I get a

00:37:44   click it's a very positive reinforcement

00:37:47   that this sort of device, you know, you're moving your thumb around a circle,

00:37:52   that it's doing what it's supposed to do.

00:37:56   We still have it today, we have the clicky iPhone keyboard.

00:38:00   It continues, like, I feel like that there is a way of, you know, those two things bouncing together.

00:38:08   I didn't know that the original scroll wheel actually moved.

00:38:12   It did.

00:38:13   I always thought that the click wheel was always the same, you know, like a touch click wheel.

00:38:18   Yeah, the second gen, so the one that my friend has, is solid state.

00:38:23   But the first one is a mechanical piece that actually spins around.

00:38:29   That's not as legendary, I feel.

00:38:33   So I was reading a bunch of articles about the history of the iPod.

00:38:38   And so Schiller's team came up with the idea of the scroll wheel.

00:38:44   Because basically the conception of the iPod happened rather quickly.

00:38:49   When Apple brought in Tony Fadell from... I guess he was working at Philips?

00:38:55   Or he had worked at Philips? Anyway, they brought in Tony Fadell and they gave him the job to...

00:39:02   Basically in six weeks, he came up with the concept for the iPod.

00:39:07   and the team of Phil Schiller came up with the idea of the scroll wheel, which Steve Jobs liked a lot.

00:39:16   And as for the software, I didn't know that the original iPod and other iPods as well,

00:39:24   they were using basically a licensed software that Apple tweaked to get the design and the interactions right.

00:39:32   Actually, they used a bunch of different licensed programs to run the software on the iPod to

00:39:40   handle the connection with iTunes.

00:39:44   I thought that all the software was made by Apple, which wasn't.

00:39:49   Apple's legendarily licensed ease of use.

00:39:54   Yeah.

00:39:55   In some cases.

00:39:57   So I was wondering if you guys think that the way that the iPod organized browsing music

00:40:06   by playlists or songs or artists, whether you think that basically that was Steve Jobs

00:40:13   taste applied to music organization.

00:40:17   Because we always hear these stories about how Steve Jobs was a great music fan and he

00:40:23   was always listening to the Beatles and Bob Dylan and other artists and when I watch this

00:40:29   demo when I watch this video more than any other products I see Jobs taste applied to

00:40:38   every aspect of the iPod.

00:40:41   Yeah I think so I think it's I think the way he talks about it is a very personal thing

00:40:47   and I definitely see you know you can take a step from here and look at the

00:40:53   other iPods I actually just watched the keynote where they introduced the iMac

00:40:59   G5 with eyesight in front row and he talks about the Apple remote that hey

00:41:03   there's like six buttons on our remote and the Windows Media remotes have like

00:41:08   81 buttons and he kind of it's that sort of the same sort of idea like that it's

00:41:14   it's simple but it's powerful. One last cool little fact before we move on. At

00:41:22   one point during the demo he plays basically a Bach Prelude performed by Yo

00:41:31   Yoma and this is the same song that Apple would use as a tribute to Steve

00:41:37   Jobs after his death and I have a link in the show notes that I wrote up on

00:41:42   Mac stories a couple of years ago. Basically this Yo-Yo Ma song is more

00:41:48   accurate because it's arranged in a different way in the same way that

00:41:54   they used to play the cello back in Baroque times and Steve Jobs was a huge

00:41:59   Yo-Yo Ma fan and we can see this little, you know, this little quick demo

00:42:06   of a Yo-Yo Ma song in the original iPod announcement.

00:42:11   - Yeah.

00:42:12   And so he wraps up the iPod announcement

00:42:15   talking about iTunes that you can,

00:42:17   like we talked about, you can sync the whole library over.

00:42:20   There's a really painful demo.

00:42:22   And that's what the first ad is about actually,

00:42:27   which I liked, but I don't think Myke did.

00:42:32   So this is the ad with the dancing guy.

00:42:36   I cannot buy that ad.

00:42:39   I do not like it at all.

00:42:41   It kind of drives me crazy.

00:42:44   It just seems like bad marketing.

00:42:47   It's just not fun.

00:42:49   It's like dumb.

00:42:50   Like the ads that come after it, like the silhouette ads,

00:42:54   are fantastic.

00:42:55   But this ad, I'm not a big fan of.

00:42:59   Yeah, it gives the idea that you can keep playing a song at the same position when you pick up your iPod.

00:43:07   But iTunes didn't sync playback position, so the ad is technically wrong.

00:43:12   It's just a thing that I noticed.

00:43:16   I'm not sure that's accurate. I don't remember. I feel like at some point it did. I don't know.

00:43:22   Anyways, I like the ad because it gets it gets to the very heart of the product that hey you have music

00:43:30   That's like locked away on your computer, but you can stick it in your pocket and like

00:43:35   Dance around your apartment and then go to work with it

00:43:38   But it's not the only video they showed Apple

00:43:42   They don't really do this anymore when they do but they're shorter Apple used to have like these eight-minute product videos

00:43:47   where they would have like talking heads of

00:43:51   It's like when they did like the like a power Mac g4 they would have like a you know

00:43:55   The Apple guys would have a guy from Adobe. They'd have a guy from Pixar say hey this machine does XYZ and really quickly

00:44:01   For the iPod though. They had a bunch of musicians on it and it's it's kind of interesting

00:44:07   So they have they have Moby they have Steve Harwell from Smash Mouth

00:44:16   Who I'd forgotten existed

00:44:20   Yeah, I forgot Smash Mouth was a thing.

00:44:23   And they have Seal as well.

00:44:25   And I just love their like the way that they talk about the iPod is just so strange.

00:44:31   Like Steve Harvey was like, I'm going to get my girlfriend one.

00:44:34   I'm like, I don't understand.

00:44:36   What are you doing?

00:44:38   He just needed to let people know he had a girlfriend.

00:44:40   Yeah.

00:44:41   And I mean, this guy is not even a gentleman

00:44:45   because he doesn't want to give his iPod to his girlfriend.

00:44:47   It's just a point.

00:44:49   Yeah. This Moby is confused. It's really skeptical as to how technology works.

00:44:57   Yeah. It just likes the iPod. I didn't know I could play music on a device. It's kind of sad.

00:45:03   It's pretty, pretty interesting. But time marches on, and so should we. So I think maybe we should

00:45:18   move on from the original iPod, take a step closer to the present.

00:45:23   That sound good?

00:45:24   Can we just close with the famous quote from Slashdot?

00:45:31   Yes.

00:45:32   "No wireless, less space than a nomad.

00:45:35   Lame."

00:45:36   What's a nomad?

00:45:39   The music player.

00:45:40   Yeah, it's in the show notes.

00:45:42   There was a music player by Kreative called the Nomad, which is actually not a bad name

00:45:47   for like a portable device but a terrible product so. And actually Creative sued Apple

00:45:53   over a patent for organizing files to playback through the music player and Apple settled

00:46:05   for a hundred million dollars and allowed Creative to make accessories with the Made

00:46:12   for iPod program?

00:46:14   hmm yep.

00:46:15   Today I learned.

00:46:17   So 2004, I'm going to fast forward a couple years, what we view as the next landmark iPod

00:46:24   is the iPod mini.

00:46:26   At this point the iPod had 31% of the market share for portable media players and Apple

00:46:35   wanted to go up against the Flash players, which at this point could hold 30 to 60 songs,

00:46:42   and Jobs sort of attacked this by introducing a new member of the family.

00:46:48   Well we are going to introduce the second member of the iPod family today to go after

00:46:55   these guys.

00:46:57   And it's called the iPod Mini.

00:47:04   interesting in that clip unlike the one before the Jason Snell's excited at this

00:47:09   one and there's like clapping I don't think there's a fist pump guy but people

00:47:13   are definitely definitely excited well I think because at this point people would

00:47:19   bought into the iPod yeah as a thing and and like to for there to be a new

00:47:26   product you know it's been a few years the iPods games and traction at this

00:47:31   point it's on Windows right as well yes so it's starting to like to gain leverage

00:47:37   I it's also been read by this point as well hasn't it does it doesn't have

00:47:41   those physical scrolling yeah at this point I think we're up to the third gen

00:47:45   that had the scroll wheel and then the four buttons across the top that were

00:47:48   backlit in red it's about the same time those my first iPod I didn't like the

00:47:53   red the red backlighting I think I have sentimental attachment because it was my

00:47:57   first one but objectively it's sort of a terrible iPod. But the Mini is

00:48:02   interesting because Job says look we're going after the flash players but we're

00:48:07   gonna do it with a hard drive based iPod. The iPod Mini had a hard drive and

00:48:11   there's a little screen cap in our show notes where it's low resolution because

00:48:18   the video guys nothing yeah yeah it's Myke's really good at screenshots.

00:48:26   chats for images. The iPod mini 4 gig hard drive so a thousand songs and the

00:48:34   Syracuse who might you know the Syracuse-ian listeners might notice hey the first

00:48:39   iPod was 5 gigs and had a thousand songs in your pocket this one is 4 gigs and

00:48:44   the same number of songs well Apple kind of did some hand wavy stuff and said

00:48:48   well you know compressions gotten better which was sort of true. Are they at AAC at

00:48:52   this point? You know you think I would know that? I don't maybe I think so.

00:48:58   Are you accidentally gonna like set on fire now? You can email us at mike@relay.fm

00:49:04   So 249 bucks so a little more expensive than some of these

00:49:10   flash players but yeah it's that great idea it's like it's 16

00:49:16   times more storage 16 times more songs it's half the thickness and it's only

00:49:21   $50 more. Yeah, he says the exact quote is you get nine hundred and forty more songs for $50

00:49:27   And he says it's the best $50 you'll ever spend

00:49:31   ever

00:49:33   all of life

00:49:35   Myke this is your first iPod right? It was my first iPod. I was one of the people

00:49:40   That was like, oh I don't understand what iPods for like the original iPod is I don't get it and then as soon as

00:49:50   the iPod mini came out, I was like, yeah, I get it.

00:49:53   'Cause it was kind of like cool and it looked good.

00:49:56   Now I went to, I've told this story before,

00:49:58   but I went to buy one.

00:50:00   And they only had green and pink,

00:50:02   for some reason I really didn't want green,

00:50:04   so I had a pink iPod mini.

00:50:06   But I think if you look at this,

00:50:11   if you look at this sort of chart,

00:50:12   and the one that's in the show notes,

00:50:14   you can see it's such a huge leap.

00:50:16   And you can kind of see how when you look at

00:50:19   what was available at the time, how much it cost.

00:50:22   You could get 60 songs on something that cost you $200,

00:50:25   or for 250 you could get 1,000.

00:50:27   You can see how the iPod mini ended up

00:50:29   making such a massive impact.

00:50:32   And I personally believe, and I'd like to believe

00:50:36   I'm not the only person in this thinking,

00:50:39   that the iPod mini as a product

00:50:40   was a huge turning point for Apple.

00:50:43   It got people of my age at the time

00:50:45   interested in them as a company.

00:50:47   The iPod Mini was my first Apple product.

00:50:49   I knew that from the iPod Mini,

00:50:53   I then started to get more interested

00:50:54   in all of technology and in Apple,

00:50:57   and then my sort of love affair with Apple

00:50:58   went on from there.

00:50:59   I got all the new iPod revisions

00:51:01   in the same way that we get iPhones and iPads now,

00:51:04   then I sort of got into the Mac.

00:51:06   But the iPod Mini became like a fashion statement,

00:51:09   as well as a way for me to discover new music.

00:51:12   And it was like that for people,

00:51:14   like my peers at the time,

00:51:15   people my age in school, we loved that we had these devices that looked really

00:51:21   cool and they could put all our music on them and it kind of coincided with this

00:51:25   rise in music piracy like in my generation. So it became like a device

00:51:30   that was super important to me because I was able to like listen to the music I

00:51:34   was discovering. It also turned me into Apple products and it was like this

00:51:38   sort of transitionary product in my lifetime that kind of it took my gaining

00:51:43   growing interest in music and technology and really kind of like pushed it forward and

00:51:47   it was just like a really important device in my life.

00:51:50   So the iPod Mini means a lot to me.

00:51:53   Yeah and I saw the same back in my high school years when this device started to gain traction

00:52:02   and I was so jealous of people who could afford an iPod and I had one of those ugly and clunky

00:52:09   MP3 players that copied essentially the original iPod. I had one from Acer and I was so jealous

00:52:18   of the people with the iPod and I wanted to use the iPod and I guess the iPod and especially

00:52:24   the iPod mini kind of started the revolution I guess of having music always with you and

00:52:34   And I remember clearly the act of sharing an iPod and sharing your headphones with somebody

00:52:43   else.

00:52:44   For instance, I remember when maybe we had a school trip to, I don't know, we went to

00:52:50   visit museums or other cities, and while on the bus we would share headphones and actually

00:52:57   earphones.

00:52:59   And it was so new to me because I was used to CD players and then I was used to my big

00:53:05   and ugly MP3 player.

00:53:07   And the iPod Mini was just so... it was just cool, you know?

00:53:12   It was fresh and it was a fashion statement, like you said, Myke.

00:53:16   And it was like, for me, the moment... like the turning point would be the iPod Nano a

00:53:23   few years later, not the Mini.

00:53:26   I remember when I first saw the iPod mini and I was like I want that and

00:53:31   So yeah, it was just a massive change, you know

00:53:36   Yeah, it the iPod mini sold on the sex appeal that it was you said was a fashion item

00:53:41   I mean the whole reason they did colors and

00:53:43   I remember for me at least just sort of kind of as a you know

00:53:48   Apple watcher like I didn't see a lot of

00:53:53   Like regular iPods they call them the white iPod like the full-size iPod

00:53:57   But out and about I started seeing a lot of iPod minis, and then it just really took off from there especially with the nano

00:54:03   But they have how many also introduced some technology they reduced the actual the click wheel as we know it today where

00:54:10   If you kind of view as the middle of the button raised a little bit it pivots down

00:54:16   So you hit menu or fast forward or back?

00:54:19   the button kind of pivots and it made it really easy for one-handed use and

00:54:25   Apple kind of I think viewed the iPod mini is like the the iPod that you could work out with so you saw a lot

00:54:31   of people running with it, build biking with it, you saw it in the gym a lot and that one-handed

00:54:35   use was really important and that click wheel until well today still on the classic

00:54:41   still basically the same technology

00:54:45   You know they had they had an armband and everything and and again this this was a sort of fashion accessory

00:54:51   I think this lays the groundwork for

00:54:53   Future iPods like like the Nano so it came with a belt clip

00:54:59   the the iPod mini and

00:55:02   And I remember

00:55:05   clipping mine to my belt so it was on show and

00:55:08   That was a thing like you would you wanted to show it off you like yeah?

00:55:12   have an iPod mini. Like you would show it off and that was again like it was it

00:55:16   seemed to be something people did. Clip it to the belt and I actually wear a belt

00:55:20   I wasn't wearing a belt until I got an iPod mini and I started buying belts to clip my

00:55:24   iPods to. It's yeah it was a big thing for me. I remember seeing on an Italian

00:55:32   magazine once a cover story about the iPod mini and I remember the article

00:55:37   saying that the iPod mini was the new hot accessory and because all celebrities

00:55:42   were using an iPod and they were showing all these gold and pink

00:55:49   iPod minis and I just remember the article because now that I write

00:55:54   about Apple for a living and now they were talking about Beats Music and Beats

00:55:58   and fashion it just seems to come back. You know from 10 years ago this kind of

00:56:03   change in Apple to wanting to address a larger market not just the nerds but

00:56:09   normal people with a taste and attention to fashion trends and to celebrities and

00:56:15   what famous people do or buy and the iPod mini is I guess a turning point for that.

00:56:20   So I want to take a moment to thank our third sponsor for this week's episode

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00:59:18   So the iPod nano introduced in 2005. By this point you can kind of see the shift

00:59:25   So there's a big shift from the iPod Mini to the iPod Nano, so it's only a couple of years

00:59:29   But basically Jobs starts by saying that the mini is now the most popular mp3 player in the world

00:59:36   This is like it was like one or two years later

00:59:39   It was less than two years later. Yep

00:59:43   So it's kind of incredible to see that change and then he kind of goes on saying something which I think is really cool

00:59:51   Well today we're gonna do something pretty bold

00:59:55   Today we're gonna replace it. I think that's such an awesome like really like heavy thing to do

01:00:01   it's

01:00:03   To a degree. It's you know, it's sort of Apple at this point. They're they're kind of on top of their game and

01:00:09   They know that you know, they can basically do what they want with the iPod and and as long as it's new and better

01:00:17   it would be successful and I

01:00:20   Think the Nano is a was a market prunement over the mini

01:00:25   It he talks about you know a thousand songs in your pocket, and then he goes

01:00:31   He goes to reveal the the the Nano itself and it's so genius we just really just wanted to

01:00:37   Play this clip where he shows it to the crowd for the first time so

01:00:42   Let's get a camera

01:00:46   I've got a pocket

01:00:49   Right here now this pockets been the one that your iPod's going in

01:00:53   Traditionally the iPod and the iPod mini fit great in there

01:00:58   Ever wonder what this pockets for?

01:01:00   I've always wondered that well now we know because this is the new

01:01:13   So I loved watching these videos back-to-back because you can see the confidence of Apple and of Steve Jobs growing with you know

01:01:21   each keynote and

01:01:23   There's the first iPod keynote, which is kind of subdued and you know

01:01:27   there's a small audience and now there's a perfectly timed joke or the you know that

01:01:32   This big reveal for the nano for the you know

01:01:37   the front pocket and it's just you can see the company changing with the keynotes and you can see

01:01:41   the iPod growing and by reflection Apple growing as a company which is now a

01:01:46   much much more mainstream company. Yeah and it's confidence and it's

01:01:55   showmanship they get flashier these things you know they started in Town

01:01:58   Hall with like a projector and now Jobs is pulling a tiny iPod out of like the

01:02:04   little like you know tiny little pocket in your jeans. Where is this? Is it like Mac

01:02:09   world or something? This is... I guess it's here but when I went... Well September

01:02:15   2000 so September was their music event so yeah probably yeah the conference

01:02:21   center in San Francisco. That's a special event. Yeah yeah yeah in the fall so

01:02:25   like 2004-2005 like all the way to like 2007 or 2008 maybe even 2009 Apple did a

01:02:31   September or sometimes October music event right where they would do all

01:02:35   these iPods and so it kind of became an annual thing and and the showmanship like

01:02:42   I said just gets gets better and even here in 2005 they harken back to 2001

01:02:46   and say a thousand songs in your pocket impossibly small it's it's it's that

01:02:52   confidence if you know what we said four years ago still true and we can improve

01:02:57   on it and continue to stay on message for four years. And it was impossibly small. I

01:03:07   remember seeing this, Federico your notes mirror mine. The first time I saw a Nano I

01:03:12   really was shocked at how small something like this could be.

01:03:17   Yeah, the iPod mini, I saw the iPod mini at school and I know that I wanted that. And

01:03:23   And then a couple of years passed and I got used to my ugly Acer MP3 player.

01:03:28   I didn't pay much attention to Apple or to the iPod in general.

01:03:31   I just knew that there was this iPod thing in the world and people were buying iPods

01:03:36   and I didn't have the money to buy an iPod.

01:03:38   And then in 2007 I was in Benicacim in Spain at a music festival and a friend of mine let

01:03:45   me use his iPod Nano for a full afternoon.

01:03:50   it was at the beach and I just wanted to rest and listen to some music before...

01:03:57   Oh yeah, it was before an Albert Hammond Jr. concert and I needed to listen to his first

01:04:04   album.

01:04:05   So he gave me his iPod Nano and I was just...

01:04:09   My mind was blown by the portability of the device and the fact that it had dozens of

01:04:16   albums and so many songs and it was just so tiny and light and from that moment I was

01:04:23   like okay I remember that Apple was cool and that I wanted an iPod mini but this iPod nano

01:04:30   thing that I'm trying is just amazing so when I came back I knew that I wanted an iPod but

01:04:37   I eventually bought an iPod classic because I wanted more storage and I was still amazed

01:04:45   by... and it wasn't just the device in itself, you know, that it was more than light.

01:04:51   It was the combination of the hardware and the lightness and the software.

01:04:55   It was so easy to use and for me a huge selling point was the color screen that I could see

01:05:01   album artwork because I was used to this ugly and pixelated LCD display which was black

01:05:09   and white.

01:05:10   And for me, being able to see the artwork was a huge selling factor.

01:05:14   Yeah, and that is something they had introduced in the iPod Photo I think the same year, which

01:05:21   is another, if we had an additional five hours, I think the iPod Photo would have made the

01:05:26   cut to talk about.

01:05:27   But it definitely brought that display and that sort of richness downstream to the more

01:05:35   affordable device.

01:05:36   it's it's interesting to see like the software features they talk about so

01:05:41   there's like photo support there's a world clock a calendar the stopwatch I

01:05:49   still think was a brilliant addition because if the mini was made for running

01:05:53   the nano definitely was and I think a lot of people worked out with it and so

01:05:57   to be able to like run laps or you know time somebody else doing something was

01:06:03   like a very common use case for how people use the iPod nano and and so just

01:06:09   to have it right there on the device was a really really good addition. I like

01:06:14   that Steve is kind of like going through this this graveyard of competing devices

01:06:19   when he's comparing how small the nano is to other things and he shows like the

01:06:23   iRiver the Creative Zen player and then at one point he shows off the razor and

01:06:29   and calls it the coolest phone until he remembers that the iTunes phone was announced in the keynote

01:06:36   too which i think is hilarious. This is the coolest phone on the market until today with the

01:06:40   iTunes phone. If you don't know anything about the iTunes phone there's a link to 512 pixels. I wrote

01:06:44   a thing in 2009 about it. That is a crazy device like I don't know what they were thinking. It felt

01:06:51   like they had to make a deal for something else and did this as well.

01:06:56   Yeah, fine you can put a hundred iTunes songs on a phone. It felt like I mean when

01:07:03   I think back on like maybe Singular are involved in some way and they

01:07:06   wanted to try and get friendly for the iPhone. It just seems so weird like it's

01:07:11   there was so many things wrong with that product. Yeah it's pretty pretty odd.

01:07:19   So the nerd stuff, I'll cover my end of it here.

01:07:23   No firewire support, they said they had to drop it for thickness because the chipset

01:07:26   was too big.

01:07:27   So it was USB 2.

01:07:29   It was also the, it came in black which is really cool.

01:07:34   It was not the first iPod to come in black.

01:07:37   The U2 iPod, which there's some show note links to some things about the U2 iPod, which

01:07:45   is just awful looking.

01:07:48   so bad was black but the Nano really looked cool in black until unfortunately this first

01:07:55   generation Nano like they all got scratched up really badly and some of them like exploded

01:08:00   or caught fire so there was a recall like it kind of had some quality issues but you

01:08:05   know it's first gen Apple hardware what do you expect?

01:08:07   They scratched up man.

01:08:11   That was bad like they were rough.

01:08:15   beautiful but the backs of those Nanos scratched up really bad.

01:08:20   So guys, I have good news for you.

01:08:24   I remembered a few details about the Motorola iTunes phone.

01:08:28   Oh, thank you.

01:08:29   So I dug up an article that I remember from Wired from a couple of years ago and it's

01:08:36   going to be in the show notes and there's the backstory of the Motorola deal with the

01:08:41   Razer phone.

01:08:43   they couldn't get many many details right and essentially they had to release this phone

01:08:52   because the deal was done, Steve Jobs was not happy about the phone and you can read

01:08:57   more in the article which is called "How the iPhone blew up the wireless industry".

01:09:07   You know what's really impressive is Apple sold a million of these in 17 days.

01:09:11   They had an event I guess a month later actually the event I think that I just watched with

01:09:17   the iMac 17 days to sell a million devices was really quick at the time and I think it

01:09:28   really speaks to just the sort of overall likability of the Nano that it was portable

01:09:34   it was cheap it was basically invincible unless you scratched it.

01:09:40   that it was a really popular device.

01:09:43   And I think even more so than the mini, the nano,

01:09:47   to me at least, is the gateway to the modern era

01:09:52   of devices from Apple that it's solid state, has a really nice screen.

01:09:56   It's really gorgeous, like both the white and the black.

01:10:00   Those original nanos really look good.

01:10:01   A lot of the subsequent nanos look good.

01:10:03   They have their own like seventh or eighth generation nano now.

01:10:07   And for the most part, they're all really attractive.

01:10:09   And so this is sort of the Apple's entrance into--

01:10:14   and if the Mini was dabbing their toe in the fashion

01:10:17   waters, the Nano for sure, especially when they went

01:10:21   and back and added colors in the second gen,

01:10:24   was definitely a fashion accessory.

01:10:29   >>Nolan I forgot the Nano existed still.

01:10:32   >>Juan The Nano has always been the device that Apple used

01:10:34   to experiment with stuff.

01:10:37   Because I remember when they did the kind of watch-like, you know?

01:10:41   Which was... -Yeah, the 6th gen.

01:10:43   It was pretty popular with my friends.

01:10:45   I had a normal friend of mine who was using the iPod Nano as a watch.

01:10:51   -Oh, that's a terrible idea.

01:10:52   Yeah, I know, but it was kind of cool, you know?

01:10:55   Because it was at the moment when Apple was a big company,

01:10:59   so using an iPod as a watch wasn't so weird after all.

01:11:02   And I mean, it looks better than most smartwatches today.

01:11:05   I disagree with that. I knew that.

01:11:09   Because that's just wrong.

01:11:12   The iPod Nano as a watch looks better than the Moto 360.

01:11:15   Oh Federico, you're just trying to upset me? I can't believe that you think that.

01:11:21   Hey, boys. Number down. It's our first week back together. Don't kill each other yet.

01:11:27   He's trying to upset me.

01:11:28   I reviewed the iPod Nano as a watch. I agree that it's kind of terrible as a watch. Now,

01:11:34   years later sort of ashamed of my headline on 512 pixels but I will let it stand.

01:11:40   But yeah the Nano did change a lot.

01:11:44   They had tall versions, they added a video camera at one point which is incredibly stupid.

01:11:49   They had a little short squatty version.

01:11:52   I think they changed it to keep it new to keep it fresh.

01:11:55   If your sibling got a new Nano for Christmas and it looked different than yours you had

01:11:59   envy and at 149 bucks sort of a impulse purchase for a lot of people to go out

01:12:06   and upgrade to the new nano so it's it's brilliant and and that's what's

01:12:13   impressed me and watching all these keynotes you know within the span of a

01:12:16   couple days that Apple knows what they're doing like the way the iPod

01:12:21   family has evolved over time is not accidental it is methodical and I think

01:12:27   our next device that we're getting ready to get into, the iPod Touch, is maybe the prime

01:12:32   example of that. Apple growing in a very specific direction with very specific features to land

01:12:41   a very specific market.

01:12:43   So the iPhone has been released in the summer in the United States and now people know what

01:12:50   Apple has been working on when it comes to the phone and the touch interface. So there's

01:12:56   There's a September event. And Steve Jobs is unveiling the future of the iPod. And he's

01:13:05   talking about how to date they have sold over 100 million iPods. And he's showing a graph

01:13:12   with the iPod sales to date. The iPod market is still growing. And so he's talking about

01:13:21   the future of the iPod and he's talking about the popularity of the iPod Nano. And he says

01:13:25   The iPod 9 is the most popular music player in the world and in history.

01:13:29   And I was watching the video and you can tell that Steve Jobs was really a fan of CoverFlow.

01:13:38   Because at every occasion that he has to show off CoverFlow and how it's beautiful to scroll through your albums,

01:13:45   it just seems so happy.

01:13:47   And it's kind of sad that CoverFlow is basically gone from everything.

01:13:53   Who used it? Like other than a demo, did anybody ever use Coverflow?

01:13:58   I guess it was just cool.

01:13:59   Yeah, like it was a cool little like demo thing you could do.

01:14:03   Be like, "Hey, look what this does. Oh wow, it's all my album artwork. Never use it again."

01:14:08   Because it's a bad way to choose music.

01:14:11   Yeah, it's super slow and they should have been called Coverslow. Anyway.

01:14:19   So anyway, anyway, anyway, Jobs is talking about, and Steven, I saw your notes and you had this thought as well,

01:14:28   Jobs is talking about the iPhone. And he goes, well, the iPhone is the best iPod.

01:14:34   But today, today we're announcing the iPod touch, which is also similar to the iPhone, but it's still

01:14:41   an iPod. And the audience goes crazy, basically. And it's kind of strange because this is closer

01:14:52   to us in terms of modern history. We know that the iPod touch has always kind of been

01:14:57   like the fake iPhone in a good way, right? Because it's like the iPhone, but not really

01:15:03   an iPhone. And so the iPhone announcement, we got a big reveal with the phone, the iPod,

01:15:10   the Internet communications device. It's the best iPod ever, but we still thought that

01:15:15   we wanted to do an iPod with the same features, but less. And it's kind of weird.

01:15:22   It is weird. And I think I could appreciate it from Apple's perspective that the iPod

01:15:28   was so incredibly successful. And at this point, the iPhone's only been out for a couple

01:15:33   months and the first iPhone wasn't a huge barn burner at first it took a

01:15:40   little while to definitely to reach iPod status and of course now it's just gone

01:15:44   crazy and so I can kind of see Apple's hesitancy to say you know put the iPhone

01:15:54   branding the iPhone OS branding even like we'll get into this but Apple Steve

01:16:00   doesn't really like talk about the iPhone OS and he talks about like we have Safari

01:16:07   for iPod touch and it's part of the iPod it's like well that's not really true that software

01:16:12   is basically identical to the phone but I can see Apple just sort of like holding on

01:16:17   to the iPod name as long as possible because it was so popular and so successful.

01:16:23   And I guess we can also see how, even if they don't mention the iPhone OS specifically,

01:16:32   you can see how Apple is starting to diversification the offer by putting iPhone OS on multiple

01:16:40   devices, which would be in the, a few years later, we would have the iOS on the phone,

01:16:47   the iPod on the iPad and even on the Apple TV, even if it's not publicly advertised as

01:16:54   iOS and iPhoneOS before.

01:16:58   And I guess you can see that the event for the iPod Touch is of course less epic than

01:17:07   the iPhone one because it's not so new anymore.

01:17:11   But Steven is still kind of showing off the interface and explaining how the interface

01:17:16   which is kind of strange to look back because you know that there had been the big iPhone keynote

01:17:23   and you know that people were used to the interface and now we are very much used to the interface

01:17:28   but still it seems like people still needed some kind of explanation.

01:17:34   Or maybe it's just that Steve Jobs wanted to demonstrate how the iPhone could be, the software could be available on an iPod

01:17:41   iPod because the big theme of this event is that it's trying to send a message that everything

01:17:47   that is possible on an iPhone, which was the future, right, thanks to Apple's design team

01:17:53   is now possible on a music player too. So the big theme is that your music player is

01:17:59   now a portable computer. Your music player is now kind of like an iPhone. And that's

01:18:04   the recurring theme throughout the whole keynote.

01:18:07   Yeah, they demo for instance. He did most Safari as a new product even though he had demoed it for the iPhone months before

01:18:13   But again, there's some genius to his keynote they they keep showing if you watch the video

01:18:19   They keep showing slides of the iPod touch and there's icons missing on the home screen. So one is Safari

01:18:24   They fill that in we see Safari actually demos the New York Times website

01:18:28   Which he does on the iPhone keynote as well as the iPad keynote a couple years later, which is interesting

01:18:33   and

01:18:35   Then they bring the they reveal YouTube which a guy like I think fist pump guys

01:18:42   Grandfather is here. He likes screams about free videos to watch which is really funny. We didn't want to stop there though

01:18:49   Because we love entertainment. And so what better way to provide even more entertainment than millions of free videos on YouTube

01:18:57   So we're building YouTube in

01:19:01   Millions of free videos

01:19:05   Yeah!

01:19:06   Because it's so new right?

01:19:07   It's millions of free videos you don't have to pay.

01:19:10   The YouTube video, the YouTube app was already on the iPhone.

01:19:13   It was just, hey this is, like you said Frederick, you said it really well, it's much better

01:19:17   than how I was thinking about it, is that your music player can now do this.

01:19:21   It's not an iOS device, it's a music player that does all these cool things.

01:19:24   Yeah, because the concept of iOS device doesn't exist at this point really.

01:19:29   Right.

01:19:30   And then something truly new, the iTunes Wi-Fi music store, which the name itself implies

01:19:38   some of the limitations that it didn't work well.

01:19:41   A, the iPod touch only had Wi-Fi and like they make a big reveal about the antenna,

01:19:48   like the Wi-Fi antenna on the back of it.

01:19:52   But Wi-Fi only downloads, but downloads of music.

01:19:57   I remember when this first showed up like I bought some music this way like at work like, you know

01:20:03   Hey a new at someone it's a Tuesday at the Apple Store and a new album is out and

01:20:07   you just download it right to your device and then sync it back to iTunes and

01:20:11   You know now in a world where I can download or stream anything to any device anywhere

01:20:18   like this is the beginning of that and

01:20:21   Really only seven years ago, which is nuts, but a pretty big breakthrough

01:20:26   through and one that would prove to be increasingly important as iTunes on the

01:20:33   desktop has become more irrelevant and people are experiencing media more and

01:20:41   more on device if it's in their pocket.

01:20:44   Two of my favorite moments in the in this

01:20:46   keynote are ones when Steve Jobs says customer said...

01:20:51   "You know, the surveys are in, and the customer satisfaction numbers on the iPhone are off

01:20:59   the charts.

01:21:01   The customer sat numbers are higher."

01:21:03   So we know that it's not just a Tim Cook thing?

01:21:07   And the second one, possibly better, is this is before the App Store, right?

01:21:12   This is 2007.

01:21:13   Yep.

01:21:14   And when he's showing off Safari and he says "I want to show you a really cool app that Facebook wrote"

01:21:23   "And so here's all my friends in Facebook and I can go into any of those and I've got an inbox right here"

01:21:28   And it's not an app, it's the Facebook website of course, it's the mobile web app

01:21:33   And it's just so like happy to show off how Facebook, this cool new social network that people are using

01:21:42   they have an app for the iPhone and of course for the iPod touch because now you can use

01:21:48   apps on your music player on the web through Wi-Fi.

01:21:54   Because another big theme of this event is that Steve is unhappy about Wi-Fi login pages.

01:22:03   And he says, "We built Safari, so Wi-Fi is not useless anymore."

01:22:07   When you get a login page, your music player has a browser and you can fill in the credentials.

01:22:14   And he was particularly upset about Stanford University putting a login page on their Wi-Fi

01:22:19   network.

01:22:20   He hates Stanford.

01:22:21   The thing that really got me was even walking through Stanford University to use their Wi-Fi

01:22:26   network, you're given a web page and you have to log in with that web page.

01:22:30   If you can't do that, you can't get on most Wi-Fi networks outside of your home and office.

01:22:36   To Steve's credit, I will say the the Wi-Fi at our local hospital is a St. Jude is really

01:22:46   crummy on iOS.

01:22:47   Like even today, like you go and join the wireless network.

01:22:51   And then now, thankfully, iOS 7 and higher remembers the password.

01:22:56   But it's like occasionally just like throws it back up.

01:22:59   Like I'm in Tweetbot and then like Tweetbot crashes and I have to go to Safari and oh,

01:23:03   I have to sign back into the Wi-Fi page.

01:23:05   It's terrible.

01:23:06   It's so strange to remember a time when Wi-Fi was a privilege and now it's kind of obvious

01:23:11   for us.

01:23:12   But my issue with the whole demo is like that's a very chicken and egg problem.

01:23:17   Like if you don't have Safari, like who cares if you don't have Wi-Fi?

01:23:20   I guess to have the store, but I don't know.

01:23:24   It's sort of funny.

01:23:25   Yeah, that is a good point.

01:23:27   It's not a problem, is it?

01:23:28   Like it's not a problem unless you have a web browser.

01:23:33   I get what you're saying.

01:23:34   it's very chicken and egg.

01:23:35   It's like, well, we don't need it there

01:23:37   unless there's a web browser there.

01:23:39   Yeah, I get you.

01:23:39   But he is saying that people are trying

01:23:41   to start to implement it and failing

01:23:43   and it's because there's no keyboards and there's, anyway.

01:23:47   Yeah, but I get what you're saying,

01:23:48   that it's quite interesting.

01:23:49   - And of course, one of the last announcements

01:23:54   is that the iPod Touch is going to be

01:23:55   the first touchscreen device

01:23:58   that Apple is going to ship outside the US.

01:24:01   - That's big.

01:24:03   Yeah, that's big because after the iPod Classic,

01:24:06   the iPod Touch was my first, I guess, iPhone OS device.

01:24:11   - Same here? - Yeah.

01:24:15   - I was able to get a touch before the iPhone was available.

01:24:17   - Yep, same.

01:24:18   Well, actually there's a funny story about my former boss

01:24:26   buying an original iPhone and then basically forcing me

01:24:31   to buy it because he didn't know how to use it but I think he told that on the iPhone.

01:24:35   Yeah yeah that's another story.

01:24:38   Yeah interesting and the touch today, Apple doesn't break out sales numbers but I think

01:24:46   the iPod touch today is still a pretty important product I would imagine that's the best-selling

01:24:50   iPod and it's sort of a big deal because it's with kids and even in the classroom like there's

01:24:57   some iPod touch one-to-ones floating around. The iPad has offset a lot of that.

01:25:01   I think the iPod touch is still an important, relatively important product

01:25:07   to Apple and in a second we're going to talk about the last dates that

01:25:10   iPods are updated and the iPod touch is the most recent and the most frequently

01:25:14   updated. I think that speaks to its importance because it is a full-fledged

01:25:18   iOS device and even though it doesn't have an LTE option which I would love an

01:25:24   iPod touch that you could buy with LTE like an iPad.

01:25:30   The iPad is just a big iPod touch.

01:25:32   Yeah it's fine.

01:25:33   You can't do real work on an iPad.

01:25:36   You can on an iPod though.

01:25:38   Yes, that clickable really makes it easy to scroll through your contacts and look up someone's

01:25:43   phone number.

01:25:44   You also can on smart watches but anyway.

01:25:49   To close that off, Myke tell us about our awesome friends at the Omni Group.

01:25:53   I will do that.

01:25:54   OmniGroup are our final sponsor for this week's episode and we love them very dearly and I

01:26:00   would like to today talk a little bit about OmniFocus.

01:26:06   So very recently the OmniGroup have released OmniFocus 2 for the Mac.

01:26:10   It features a brand new design that feels right at home after you've used OmniFocus

01:26:14   2 for iPhone and if you don't mind me saying OmniGroup is going to feel right at home on

01:26:19   Yosemite as well.

01:26:20   I think it feels very nicely in that interface.

01:26:24   There's a new standard version of OmniFocus

01:26:27   with a cheaper price of just $40.

01:26:29   This allows you to get a handle on all of your projects

01:26:31   and gives you all of the features you're gonna need

01:26:33   to stay productive.

01:26:34   You can easily sync with OmniFocus for iPhone and iPad

01:26:37   with Omni's own free sync server,

01:26:39   allowing you to stay in control no matter where you are.

01:26:42   You can take advantage of OmniFocus 2's

01:26:44   incredible forecast view to get a quick glimpse

01:26:47   of your day, week, or month.

01:26:49   You can easily see all of your tasks and appointments in one screen, allowing you to effectively plan out your day.

01:26:53   Personally, I live in forecast mode on my Mac and on my iPhone.

01:26:57   I think right now I probably couldn't live without it.

01:26:59   It really, really helps me plan out how my days are going to go and work out where my projects are.

01:27:04   OmniFocus 2 for Mac also features a slick review mode,

01:27:07   which allows you to quickly check out the status of all of your projects so you can, in one glance,

01:27:12   and in one view, so you can easily see how you're progressing.

01:27:15   If you want to really dig into OmniFocus,

01:27:18   And once you do, you're really going to wonder how you got by without it.

01:27:21   You're going to want to live in this application.

01:27:23   And they also have a pro version of OmniFocus 2,

01:27:26   which offers some additional fantastic features like Apple

01:27:29   script and custom perspectives.

01:27:31   And don't forget, OmniFocus 2 for iPad should launch alongside iOS 8

01:27:36   to really complete this fantastic and beautiful suite of applications.

01:27:39   There is currently a version of OmniFocus 2 for the iPad out,

01:27:42   but sorry for OmniFocus for the iPad out, but OmniFocus 2 is coming with iOS 8.

01:27:47   If you want to find out more about OmniFocus, go to omnigroup.com/omnifocus.

01:27:52   OmniFocus 2 is available directly from the OmniGroups website or the Mac App Store.

01:27:57   So that's OmniFocus from the OmniGroup.

01:27:59   Your life in perspective.

01:28:01   Such a, I was so excited when they were going to help us get Relay going.

01:28:06   It's, it's such an excellent app.

01:28:07   I mean, I, I live in OmniFocus.

01:28:09   I can't imagine doing my job without it.

01:28:12   It's, it's critical to everything I do.

01:28:15   I love them.

01:28:18   Thank you.

01:28:19   What's not, what's not so critical to Apple at least seems to be the iPod.

01:28:23   These days.

01:28:24   Especially the classic.

01:28:25   Oh God.

01:28:26   Let's so listen to these dates.

01:28:27   Okay.

01:28:27   So listen to these dates, okay, so this is

01:28:29   These are the dates that the iPod various iPod models were last updated

01:28:34   The iPod shuffle which we didn't even talk about

01:28:37   It has no display it its whole thing was like life is random and play music randomly

01:28:43   You can sync things to it and play in order as well last updated in September of 2010

01:28:49   So for you see my oven the Nano

01:28:53   Which it went from the watch face that we talked about - they sort of went back to a candy bar

01:28:58   But it's a touchscreen and looks like iOS but has round icons. It's very strange

01:29:01   I own one of those iPod nanos and I gave it to my brother. I was like forget it. I'm done

01:29:07   That'll spite. Yeah, so well, I just I don't like touch devices that I exercise with it just what?

01:29:14   anyways

01:29:16   September 2012 so two years ago

01:29:18   Yeah, I bought classic

01:29:21   Now this date of September 2009

01:29:23   Which is five years ago is a little bit incorrect because they have tweaked the hard drive sizes over time

01:29:29   They had two models and they just went back to one model. It's just one model now

01:29:33   but more or less the same since September 2009 and

01:29:37   The iPod touch again an iOS device

01:29:41   technically last updated

01:29:44   Just in June, but really the year before

01:29:48   This this year in June they used to have two models of iPod touch and then they consolidated them

01:29:53   It still runs Federico correct me if I'm wrong that I bought it shells an a5 processor in it

01:29:58   yeah, yeah and

01:30:01   Sure lower res cam. You're that look at me. I do work on iOS

01:30:06   It has an a5 processor an older iOS device but

01:30:12   Even then not updated as often or frequently as the iPhone definitely not as powerful as the iPhone

01:30:18   I do have the Apple touch, you know, why because it's the device I use for the beta us

01:30:23   Yeah, this is Myke Myke you have one. Yep, actually shipped it to you from Tennessee to London and it was

01:30:31   Not super fun. Anyways, that was it. It's a very did you take your iPod touch on your mic? Yes

01:30:41   so

01:30:43   Federica you're gonna walk into the sales numbers, and it's very clear that

01:30:46   To me at least I think this is somewhat of a cycle that yes the iPod is coming less

01:30:51   popular because of the iPhone and

01:30:54   Because of streaming music services and because of a hundred different reasons

01:30:58   But as they've become less popular Apple has sold less of them so they update them less frequently so they sell less of them

01:31:04   So they update less frequently

01:31:06   But these numbers and we have a chart from a website called

01:31:11   Mac stories. I hit that website

01:31:14   It should be responsive you should be responsive to that. Yeah, I know wait what year is this?

01:31:20   So so walk us through this

01:31:24   It's a slow death basically. I was looking at them at the last

01:31:30   The numbers from the last quarter from July and basically the iPod represents 1% of the company revenue and

01:31:39   To date Apple has sold just shy of 400 million units to be precise

01:31:46   394 million iPods sold to date from I don't have the the breakdowns for

01:31:54   individual lines of iPod but still

01:31:57   the iPhone has sold more units by the way, and

01:32:01   so you can see especially if you look at the last 12 quarters, you can see

01:32:06   starting from

01:32:09   the holiday quarter from 2011

01:32:12   you can see this basically the

01:32:15   the iPod the iPods decline just becomes

01:32:19   clear because you can you can see

01:32:22   the holiday quarters

01:32:25   started to to to see sales cut in half

01:32:29   between

01:32:31   2013 and 2014 and then each quarter

01:32:34   Basically the iPod has now settled

01:32:37   below the 3 million units sold each quarter. It used to be

01:32:43   7

01:32:45   almost 8 million units per quarter and now it's less than half. So

01:32:51   obviously, like you said Steven, it's a problem of Apple not caring much about the iPod so people can see that and people

01:33:00   don't buy new iPods because there are no new iPods, but also I guess the bigger problem is that

01:33:06   The iPod is now a feature.

01:33:08   The iPod and the idea of

01:33:11   playing music, listening to music, is

01:33:15   now an app. Whether it's the music app or whether it's

01:33:21   Spotify or audio or Beats Music, which Apple bought.

01:33:25   Listening to music is not a product.

01:33:28   It's become a feature. It's become something so obvious that it can be an app that you download.

01:33:34   or it can be iTunes still, if you're subscribed to iTunes match or if you still like to sing music locally

01:33:42   but clearly the future is something like Beats music or something like iTunes radio

01:33:47   and of course there are still, Apple is still making, you know, iPods

01:33:53   as you said, as you know that Steven with the dates, the iPod Classic which is the, you know, the traditional, the classic iPod

01:34:02   was updated five years ago. So I was thinking about the iPod and I was

01:34:07   thinking about the evolution of the iPod and I kind of wanted to talk about the

01:34:12   impact of the iPod through history and the kind of change that the iPod brought.

01:34:17   So what started as a breakthrough product has, in my opinion, become a feature.

01:34:23   But in becoming a feature, the iPod has left us with a message, I think.

01:34:28   The importance of the iPod is that in creating a portable device focused on a single feature,

01:34:38   Apple didn't just focus on the specifications of the device, didn't just focus on the hardware,

01:34:44   because it was new hardware.

01:34:47   They didn't just market a click wheel.

01:34:51   They sold it like a way of life, I think.

01:34:56   If you care about music, if you love about music, we're not just giving you a cool piece

01:35:01   of hardware, we're giving you a live companion.

01:35:04   We're giving you a pod, an extension of yourself, an extension of your habits.

01:35:09   And if you're a music listener, if you love music, you're gonna want the iPod, not because

01:35:14   it's got the super fast hard drive, not because our headphones are the best, and not because

01:35:20   we have the best LCD displays, but because we are giving you a lifestyle and because

01:35:28   the iPod is the best way to listen to music, and we can see that through history other

01:35:35   companies have copied this approach.

01:35:38   And if you look at MP3 players before the iPod and after the iPod, you're gonna see

01:35:44   basically the same image on Google search if you search for smartphones before the iPhone

01:35:51   and after the iPhone.

01:35:53   And the same is true if you look for headphones before beats and after beats.

01:35:57   These are products that maybe with time they become obvious and maybe with time they become

01:36:02   features but they do leave a lasting appeal and a lasting message.

01:36:07   And the appeal of the iPod is that, especially in light of Apple making, or at least being

01:36:14   rumored to make, a wearable device, if you don't care about fashion in the sense of how

01:36:21   people are going to integrate the device in their daily lives, if you just focus on the

01:36:27   tech without caring about the human part and the lifestyle part, you're gonna miss on a

01:36:33   big opportunity.

01:36:35   And I think that's the big message of the iPod.

01:36:38   Yeah, and I think, I mean you guys make fun that I'm an old man, but I think our generation

01:36:44   is particularly suited to appreciate the iPod.

01:36:48   That for me and for you guys, you know, I was in high school when the iPod came out.

01:36:54   I got my first one in the third gen as a kind of a graduation present.

01:37:01   We were the right age where music was very influential.

01:37:04   You know it's very influential on most people in their teens and early 20s and it connected

01:37:12   with us in a way that for me at least computers really didn't and computers connected with

01:37:18   me more than most people.

01:37:21   But the fact that I could have an iPod I could have all my music on it that my music was

01:37:27   part of my identity and you know it was a very personal thing to hand somebody your

01:37:33   iPod and let them scroll through it. You know, it still is. It still is to a degree.

01:37:37   Like, it's weird, like, if you see someone's shared iTunes library or an

01:37:41   audio playlist or Spotify library, like, the music you listen to is a very

01:37:47   personal thing and the iPod made it even more so that you could just be

01:37:52   cocooned with your music, with your iPod, with your earbuds, and have an experience

01:37:57   alone

01:37:59   Was very powerful and one that to this day still resonates with me. I still listen to my pods. I fall asleep some nights and

01:38:06   It made what the iPod did more than any other device that I can think of is that it made

01:38:13   Technology personal that yes, and we've talked about it that

01:38:16   Computers went from mainframes to laptops and and in that the personal computer became personal and that's absolutely true

01:38:22   But with the iPod it feels different it feels like something

01:38:26   that is an extension of you and

01:38:29   smartphones have just

01:38:33   written that train further that

01:38:35   If it was weird to hand over your iPod to your girlfriend to flip through music. It's even odder to hand somebody your phone

01:38:41   Because their phone says so much more about you and is a wearable gonna say even more probably and I

01:38:48   Just think that Apple tapped into that and three of us at least you know being in our mid to late 20s

01:38:55   Like we were the perfect age. We were we were right there and I think that's why this is such an important thing to us

01:39:02   And it's worth mentioning as well because I think that it gets the names and the words have got abstracted over time

01:39:10   podcasts

01:39:12   Come from the iPod like that's where that name comes from

01:39:15   Because it was a way of getting these sort of like on-demand audio

01:39:21   broadcasts onto your iPod. Like there was an app, like one of the first apps was called Lemon Podder

01:39:27   if I'm remembering correctly, before Apple then integrated

01:39:31   podcasts into iTunes. And it was because it was a way to get these sort of broadcasts onto your iPod.

01:39:39   And I mean, I remembered installing all the software needed to do that, and I remember watching video podcasts on my video iPod and

01:39:45   syncing, I remember, you know, waking up

01:39:48   early on a Wednesday morning so I could sync MacBreak Weekly onto my iPod before I left for school or for work or whatever and

01:39:55   The for me like the the iPod was as important for podcasts as it was for music and

01:40:03   And it enabled me to fall in love with that medium as well

01:40:06   So that this product is such an interesting thing and I want to ask you both one final question before we wrap up today

01:40:15   and I'll start with you Stephen is there anything left in this product category?

01:40:18   A portable music player?

01:40:22   iPod.

01:40:23   I mean I think to a degree I think of all the iPods that are left today I think the

01:40:30   classic still exists for people like me who do want all their music with them

01:40:35   and the nano and shuffle silks is for people who work out but I think we are becoming increasingly

01:40:42   Marginalized and I think that if if we look back in another five years

01:40:45   They're gonna be gone

01:40:48   I think that the iPod is very near to the end of its life

01:40:53   And I'm honestly surprised that there's still four models

01:40:56   I really would have guessed that by now the classic at least would have gone away or that the shuffle would go away

01:41:02   I think the nano will probably

01:41:05   Were to go out on a limb would say will survive the longest besides the iPod touch

01:41:10   So I don't, there's definitely nothing outside of Apple that's worth talking about and even

01:41:17   within Apple the conversation is becoming shorter and shorter.

01:41:21   What about you Federico, what do you think?

01:41:25   Well I don't think there's much of a future for the iPod as a dedicated music device.

01:41:32   I don't see Apple getting into the high fidelity audio playback.

01:41:39   I'm thinking of the device that I guess Neil Young wants to sell about, you know, trying

01:41:46   to play back music with the highest quality on a portable device.

01:41:53   Honestly most of the stuff that the iPod could do, now you can do on an iPhone or on a tablet.

01:42:02   And even the addition of apps and games, now you have those on your phone.

01:42:08   So I do believe that the iPod as a device, as a product that you buy and that you keep

01:42:14   with you, that's going away.

01:42:18   Especially if Apple is really building this wearable device for people to work out, that

01:42:24   could be a solution and a replacement to the iPod Shuffle and Nano.

01:42:29   But the iPod has a vision, the iPod has an idea, right?

01:42:35   importance of music in our daily lives, more than movies and books, because movies and

01:42:40   books are something that you have to consume actively, right?

01:42:45   You have to sit down and watch a movie or read a book.

01:42:49   Music is something that keeps you company when you're doing something else.

01:42:54   So wanting to give a market to music, I don't think that's going away.

01:43:00   And I do believe that Apple's focus on music can be seen in the acquisition of beats music

01:43:05   and the love, the passion for giving people better music, that will be around.

01:43:12   Whether it's the Beats headphones or whether it's the Beats Music app, or the integration

01:43:18   with iTunes Radio and curation for better music.

01:43:22   So the iPod as a product may be dead, or at least dead soon enough.

01:43:28   The iPod as an idea, as a philosophy, as a way for Apple to care about music, I think

01:43:35   that's going to say.

01:43:39   Thank you Federico, and thank you all for listening to episode 1 of Connected.

01:43:43   It has been an absolute pleasure recording this episode.

01:43:46   I hope that you have all enjoyed listening to it as much as we have creating it.

01:43:50   So please, we're back in action now on our new home, which is at relay.fm.

01:43:55   If you'd like to find the show notes for this week's episode, go to relay.fm/connected/1.

01:44:03   We are @_ConnectedFM on Twitter.

01:44:07   I am @imike, Federico is @Vatici, and Steven is @ismh.

01:44:13   We would like to thank a specific studio for helping Steven out today.

01:44:18   Steven, would you like to just give your thanks to your very new fancy recording digs that

01:44:22   you're in at the moment?

01:44:23   Yeah, so I'm I'll be recording connected out of fuel film. They're a studio here in Memphis

01:44:30   They're doing some really great stuff with video and nonprofits and they've been kind enough to lend us

01:44:36   Their space every week for me to do the show

01:44:39   so you can check them out fuel film org and

01:44:42   drop them a line if you

01:44:45   If you'd like they do the really cool guys have been great to work with over the last month or so putting this together

01:44:50   So thank you to them. That's why Steven sounds so incredible this week. I think I have some work to do

01:44:56   Thank you all for listening as I said, and we'll be back next week. This show will actually be streaming live in the future

01:45:04   So keep your eye. I know

01:45:07   keep your eye on the

01:45:09   the site relay FM and on the

01:45:12   Network's Twitter account which is underscore relay FM and we'll be tweeting out information about the show streaming live

01:45:19   and that will be most likely

01:45:22   from next week's episode. So keep an eye out for that. That will be interesting.

01:45:27   Yeah, we'll see if all the work I've done works. Yeah, we'll see. Until then, thank you so much. We'll be back. Bye-bye.

01:45:35   Arrivederci. Adios.

01:45:38   We're back!

01:45:43   [ Silence ]