462: Time Moves the Sun


00:00:00   [Music]

00:00:11   From Relay FM, this is Upgrade Episode 462, recorded live from Apple Park.

00:00:17   This episode is brought to you by Squarespace, Fitbod, and Notion.

00:00:21   My name is Mike Hurley, and I'm joined sitting right next to me by Jason Snow. Hi, Jason.

00:00:27   Ladies and gentlemen, Mike Hurley told me earlier today, and I can report this exclusively here on Upgrade,

00:00:31   that this is one of the greatest days of his life.

00:00:34   It is indeed. I made it. I have dealt with lots of jokes at the expense of my friends

00:00:39   about if I would make it to the keynote today, and I'm happy to report I made it to the keynote today.

00:00:44   Yeah, you were right behind me.

00:00:45   I was right behind you. We were—

00:00:47   We were in the sun. There's a very narrow part of the area—

00:00:49   We were in the sun for a short period of time.

00:00:51   Yes, and then the sun went away behind me.

00:00:53   We actually had really good seats for that reason. So there was kind of like,

00:00:57   tons of seats outside, half under a canopy, and then some kind of sitting behind, right?

00:01:03   Like kind of like a—like it kind of in towards the building, and we were right on the edge.

00:01:09   So at first it was sun there, so no one was sitting there. So like, all right, we'll sit there.

00:01:12   But then as the sun went away, because time moves the sun, that's how that works.

00:01:17   That's not—

00:01:18   It is. No, that's how it works. And then we were in shade. It was lovely. And we had great seats.

00:01:22   We did.

00:01:22   For quite an incredible time.

00:01:24   Quite a show, yeah.

00:01:26   So we're just going to get through what we're going to get through,

00:01:28   so we can start talking about all the announcements of today.

00:01:31   So keynote was incredible. I had a wonderful time. It was amazing to watch it.

00:01:36   We got to go to the Steve Jobs Theater, and I went there for the first time.

00:01:40   Just amazing. I'm going to take some time to process all of this, I think.

00:01:44   I think it's going to—

00:01:44   It's a big day.

00:01:45   It's got to settle in for me a little bit.

00:01:46   Big day for Mike.

00:01:48   We have some new merch available.

00:01:49   If you go to upgradeyourwardrobe.com, you will find a selection of designs to celebrate the Summer of Fun,

00:01:55   which is kind of going to start next week, because we're going to record it in person in your garden.

00:01:59   Indeed.

00:02:00   Very summery.

00:02:01   But we brought back a bunch of Summer of Fun designs, including a brand new design,

00:02:06   which is the Dungletown Surf Shop. Do you want to tell the Upgradians about that?

00:02:09   It's a—you might—you walk down to the beach there in Dungletown, and there's Thunderbolt Dock, is right there.

00:02:16   And Thunderbolt Dock, as you may know, is a famous, world-famous surf shop.

00:02:20   So the Thunderbolt Dock Surf Shop tee is now available, along with a couple of classics, Summer of Fun.

00:02:27   And just for the next couple of weeks.

00:02:29   So get in there, buy many, buy them soon.

00:02:32   upgradeyourwardrobe.com.

00:02:35   Now we move into draft results.

00:02:37   Yes.

00:02:37   So we actually did some adjudication before the episode.

00:02:40   It's a quiet ceremony, adjacent to this podcast studio at Apple Park.

00:02:45   Mike and I got together, had a discussion, and consulted with Stephen Hackett on a key feature.

00:02:50   And we've decided, and have shaken hands on it, that the final score was 10-10,

00:02:55   with Mike winning on the tiebreaker because the keynote was about two hours and five minutes long.

00:03:02   I was—we were getting an hour and 56, and I'm like, "Oh, the tiebreaker's going to me."

00:03:06   No, yeah, yeah.

00:03:07   Because they were like, "Now let's talk about the technology."

00:03:09   And I'm like, "Oh, I'm good."

00:03:11   At about 150, I thought, "Oh no, we've gone it. It's not going to happen now."

00:03:15   So we'll probably go through another time the actual scoring, maybe,

00:03:20   because again, there's a ton to do today.

00:03:22   But I'm happy with that 10-10.

00:03:25   Well, the key thing to know about this is we did the other category.

00:03:28   I went into the other category thinking firmly that there would be no Mac stuff announced here.

00:03:33   Mere days after we recorded that, it became clear that Mac stuff would be announced here.

00:03:38   And that was pretty much all she wrote.

00:03:40   Yep.

00:03:41   Yeah, take it in.

00:03:45   Yeah, I'm happy to win.

00:03:48   So I'm keeping the draft dream alive.

00:03:52   I reckon there's probably only one more event this year.

00:03:54   Probably.

00:03:55   I mean, you never know, but probably.

00:03:57   It feels like maybe.

00:03:58   So, well, who knows, actually?

00:03:59   Because this is the thing that I think I'm most surprised about.

00:04:03   We're going to talk about in-depth reality—no, wait, it's not—

00:04:06   it's called Apple Vision Pro.

00:04:07   Apple Vision.

00:04:08   Pro.

00:04:09   Classic, a name from history, brought back.

00:04:11   But the timing of it is interesting to me.

00:04:14   I guess we'll hear more about it in September, but we might not.

00:04:16   We might not.

00:04:17   We might be.

00:04:18   We might wait until like December maybe, or early next year, depending on when it's available.

00:04:23   Which is kind of fascinating.

00:04:24   Alright, but we need to get into Apple Vision Pro.

00:04:26   Let me take our first break, and we'll start breaking it down.

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00:05:58   I maybe have never felt less prepared for a show than I feel right now.

00:06:05   Yeah, we, um, two things.

00:06:08   First off, we last night were talking about this and there comes a moment when those of

00:06:13   us who enjoy preparing for podcasts or anything else in life realize there's literally nothing

00:06:17   more you can do because we don't know the answers until 10 a.m. on Monday.

00:06:23   And so you can't prepare in advance.

00:06:25   You really can't.

00:06:26   And then secondarily, we've been running around Apple Park all day, whereas normally you are

00:06:31   watching from somewhere and watching the keynote and then afterward you do some diligent work

00:06:37   and I'm running around and don't know what's going on.

00:06:40   And then you tell me, so what's going on?

00:06:42   My biggest thing, and I have no doubt because the Upgradients have listened to this show

00:06:46   forever, they, you know, they know our stories.

00:06:49   I decided today to not take notes during the keynote.

00:06:52   I wanted to sit and just watch it and enjoy it and be around all my friends and like have

00:06:58   that experience rather than sitting there as I would normally do and taking all my notes.

00:07:02   So we're going a little bit more off the dome today, but I thought it would be best to start

00:07:06   by talking about Apple Vision Pro.

00:07:08   Yes.

00:07:09   Uh, straight up the name.

00:07:11   Good name.

00:07:12   Good name.

00:07:13   Good name.

00:07:14   I looked and I don't think we ever predicted it, although I think maybe I saw or participated

00:07:17   in a conversation somewhere where it came up as a list of possible names and because

00:07:21   somebody mentioned, because Apple Vision at one point there was a monitor called Apple

00:07:25   Vision.

00:07:26   I think in the power early power Mac era, Apple had a branded monitor called Apple Vision.

00:07:31   So name floating out there.

00:07:33   I like it.

00:07:34   I think it's a better name than any of the other names that were rumored about it.

00:07:37   I think it's actually a very good name.

00:07:38   And is it Vision OS?

00:07:40   It is Vision OS.

00:07:41   Yeah.

00:07:42   Good.

00:07:43   Also a good name.

00:07:44   Reality or XR or VR or AR.

00:07:46   Yeah.

00:07:47   Just got to hand it to the marketing team there.

00:07:48   They did it.

00:07:49   Thumbs up.

00:07:50   I think the interesting thing is that, I mean, I do wonder if they were trying to lead people

00:07:55   off this cause there are a lot of trademarks, right?

00:07:57   I think, well, I think at one point you were doing it to cover all your bases and then

00:08:01   at another point you keep it going because what you really want to do is, um, not give

00:08:06   it away.

00:08:07   And also as you say, like who knows when this part is actually decided, it's like one of

00:08:11   the least important things in the overall idea of the PR create in the presentation

00:08:16   does not come out until 2024.

00:08:18   There are no boxes, right?

00:08:19   There's no, there's no story here.

00:08:22   There's no developer story.

00:08:23   There's literally a price and next year and that's it.

00:08:27   So they can call it, I mean, honestly they could have called it anything.

00:08:31   I think there's going to be more of a developer story over the next couple of days.

00:08:35   Cause they gave some basic kind of outlines of these that we're using the same tools and

00:08:40   stuff, you know, and you know that.

00:08:43   And I think one of the presenters did say that there would be more this week and more

00:08:48   this year.

00:08:49   I expect the state is for context, you know, cause saying about not being prepared.

00:08:54   So we watched the keynote, went to the hands on area.

00:08:56   I went and got a coffee and then we came straight to record and you also had a briefing in that

00:09:02   time when I was grabbing a drink.

00:09:04   And so we, we are currently counter programming the state of the union, which I have no doubt

00:09:09   that talking about in the state of the union and I'm sure that there will be a bajillion

00:09:13   sessions because it's what people want to know.

00:09:16   I mean more that there is, there was no sort of like how do developers get their hands

00:09:19   on the hardware, which maybe that story will happen too.

00:09:22   But the point is, um, this product is not like, we got a lot of products today that

00:09:27   we'll talk about later where it seemed like they were never going to come out or they

00:09:31   were not going to come out for a very long time.

00:09:33   And then they're like, Oh yeah, next week it'll be there.

00:09:36   This was not that right.

00:09:37   This is, this is so far out there and this is a unique chance where Apple has a brand

00:09:41   new product that they can pre-announce it.

00:09:43   They can lay all the groundwork they want in whatever way they want and they don't have

00:09:47   to, I mean literally they could have changed other than recording the videos.

00:09:52   Like the night before they recorded the videos for this, they could have changed the name

00:09:55   if they wanted to.

00:09:56   So they had that freedom that they don't usually have, but they chose a great name.

00:10:00   I think it's a good name.

00:10:01   Yeah.

00:10:02   The, we talk about the hubber a ton obviously, right?

00:10:04   But the biggest thing is the screen on the front.

00:10:09   The eyesight.

00:10:10   Is that, is that what that's called?

00:10:11   Eyesight.

00:10:12   Yeah.

00:10:13   It seemed before today like an impoten- like an impossible thing to get to look right.

00:10:23   But in all of the imagery, and again, neither of us have actually seen, I've seen the hardware,

00:10:27   but not on, or like it like just playing like with no eyes.

00:10:31   Right.

00:10:32   Uh, I from, from the photos from the videos, they've nailed that and that is ingenious.

00:10:39   I want to give some credit to Mark Gurman who kept by this when everybody else was like,

00:10:43   this seems unreasonable.

00:10:44   And we were talking about this again last night when we were, we were hanging out.

00:10:51   Um, I, I keep thinking, and I kept thinking in this last week that Apple, I really believe

00:10:58   that all those stories about the debate about does headset technology do VR and AR separate

00:11:04   you from the real world and separate you from people.

00:11:07   And if you look at this presentation, you can see the care that Apple took every step

00:11:12   of the way, including in the hardware to make a product that is harder, a lot harder to

00:11:20   accuse of not caring about human interaction and not caring about cutting people off from

00:11:26   the world.

00:11:27   And the screen is a part of that story.

00:11:29   The fact that they made it lenticular lens, which is if you ever bought like a baseball

00:11:34   card or a, or a collector's card of some kind where it's got the funny kind of, or a DVD

00:11:38   even where there's a, it's got the funny ridges so that when you move it, it looks like the

00:11:42   person is moving or they're in 3d.

00:11:45   That is what lenticular is.

00:11:47   And that's what the screen is.

00:11:48   And the idea there is if you're to their left, it's like you're looking in from the left.

00:11:53   And if you're to the right, it's like you're looking in from the right.

00:11:57   So it's giving this illusion of depth that it, that furthers the idea that this person

00:12:02   you're actually sort of seeing through, even though there's hardware in the way, it's like

00:12:06   you're seeing through ski goggles or something to their eyes.

00:12:09   And that's the effect that they want.

00:12:11   And the idea that it also serves, let's talk about Google glass for a second.

00:12:16   One of the big criticisms of Google glass was like, Oh, they may be videoing me.

00:12:19   They may be, you know, taking pictures of me.

00:12:21   And they had a whole story here, which is first off, if you see the eyes, they're looking

00:12:26   at you.

00:12:27   If you don't see that, they can't see you.

00:12:31   They also then had the idea that you could be in this environment, but then if somebody

00:12:35   walks up to you, you see them, which is an incredible moment.

00:12:39   Everybody was like gasping.

00:12:42   And so you ladies are the size of a mountain, right?

00:12:44   Like it's like she was looking out on like a vista of mountains or something like that.

00:12:48   And then like a colleague comes and sits down or a friend sits down and there's just like

00:12:51   sitting next to the mountain.

00:12:52   So you end up with this scenario and then they, the privacy angle, which I thought was

00:12:56   so good that, I mean, it's very typical Apple, but I thought it was really well done.

00:13:00   The idea that you have all these cameras that are looking out over your house.

00:13:04   Well, what is that?

00:13:05   Where does, where does that camera data go?

00:13:06   And the answer is nowhere.

00:13:08   We're not going to let it go anywhere.

00:13:09   And when you see people, you know, where does that go?

00:13:11   And the answer is nowhere.

00:13:13   We're not going to let that go anywhere.

00:13:14   And that's part of the story too.

00:13:15   But fundamentally, I think Apple is trying to approach this product from the most humane

00:13:21   standpoint possible, which is you should be able to see your surroundings when you want

00:13:26   to, and people should know what you're doing and it shouldn't cut you off.

00:13:29   Unless you totally want to be cut off.

00:13:31   I did like that moment where they're on an airplane and it's like goodbye.

00:13:34   Yeah, that was great.

00:13:36   But even on an airplane, I'd kind of like to know if somebody is trying to get my attention,

00:13:39   right?

00:13:40   What people come up to you.

00:13:41   Yeah, exactly.

00:13:42   So I think that they did a really good job of telling that story, which I was, I have

00:13:45   to say last night when we were talking about it, I felt like if I would bet anything, it

00:13:49   would have been that they would have done that.

00:13:51   And I think the story started immediately with Tim Cook and the way they're positioning

00:13:55   this product.

00:13:56   This is an AR product.

00:13:58   That is what this is.

00:13:59   It looks like a VR product.

00:14:00   It will work like a VR product if you want.

00:14:03   It will.

00:14:04   But for Apple, this is an AR product.

00:14:06   They leaned into augmented reality.

00:14:09   The majority of the demos are looking into an environment.

00:14:12   Every context was you're going to start in the real world.

00:14:15   You start the product in the real world.

00:14:18   You start any experience in the real world.

00:14:20   And then they would say, or you know, you can watch a movie in your house or you can

00:14:25   watch it on Mount Hood or in space or whatever.

00:14:27   Right?

00:14:28   And they say, that's great.

00:14:29   But they always start with, you know, you're working in your office and somebody comes

00:14:34   up to you or you can turn that dial.

00:14:36   You can turn that digital crown dial and turn your back on the world.

00:14:40   But you have to choose to exit the world.

00:14:45   And that again, without changing the hardware or software at all, you could make claims

00:14:52   that this is a VR product that has AR.

00:14:55   You could do that because it will do that.

00:14:57   We didn't even see any games that are pure VR experiences, which is like the number one

00:15:02   application for VR.

00:15:03   One of the presenters said during that part, this is just the start of the gaming story

00:15:07   for vision pro.

00:15:08   And I feel like that was like, Hey, yes, we have only shown you someone playing a PlayStation

00:15:13   with a PlayStation controller, which is not gaming for this device realistically.

00:15:17   So it feels extremely intentional to me that they really didn't want to show cutoff experiences

00:15:26   that weren't influenced by the real world.

00:15:28   Yeah.

00:15:29   Cause it was all like no fitness demo.

00:15:31   And like I turned to one underscore about this and he was surprised that maybe the second

00:15:35   time.

00:15:36   Yeah.

00:15:37   Right.

00:15:38   Maybe they'll show games then maybe they'll show fitness then when maybe people have had

00:15:41   more time to sit on it.

00:15:43   They will certainly have at least one more opportunity to introduce the world to this

00:15:47   product.

00:15:48   This is step one.

00:15:49   And I think that they've held some things back, not even necessarily for technical reasons,

00:15:54   but because they want to tell this very particular message about what this product represents

00:15:59   and it is connected to reality, not turning your back on reality.

00:16:04   Spatial computing.

00:16:05   That's the term that we're going to be very used to hearing.

00:16:09   That's the new term.

00:16:10   That's what this is.

00:16:12   And it's, you know, the, I was joking about this on connected, but I think we're here

00:16:16   is like the age of skeuomorphism is back like, but it's different now.

00:16:20   But the, the UI design has a tactility to it.

00:16:23   It looks like it's real, like it's physical things laid on top of each other.

00:16:26   Like even the app icons, there's like a distance between the background and the foreground.

00:16:31   There was a lot of that going on.

00:16:32   And this idea of we saw it, right?

00:16:35   Like you'd open an app and your other app would go to the left and you'd look over there

00:16:39   and you would be able to see your apps and like it's all kind of physically around you.

00:16:45   That's what this is.

00:16:47   They calling it the spatial computing device.

00:16:48   Like that's what vision OS is going to be.

00:16:51   Variable spatial computing.

00:16:53   This is, it's interesting, right?

00:16:55   Because I think a lot of this stuff has been maybe sort of second rate.

00:17:02   Like it's a, yeah, it's a game machine or it's a, it's a using a phone processor or

00:17:09   it's tethered to a, tethered to a game console, right?

00:17:14   In the case of the PSVR and Apple strength is saying, this is another mobile device.

00:17:21   This is a wearable spatial computer.

00:17:24   Apple understands computers.

00:17:25   They understand technology.

00:17:27   They understand wearables.

00:17:28   Like so what Apple wants you to do is think of this product in terms of Apple's strengths.

00:17:33   And I think that that's super smart.

00:17:34   I think that them spending time on having an M2 as well as a custom chip in order to

00:17:41   do all of the real time processing shows you that that's how you want this to feel.

00:17:46   Now I will also admit that as they kept saying that, um, the, you know, that part of this

00:17:52   product, I started to think the more they say this is a computer and it's a spatial

00:17:58   computer and it's using Apple's prowess.

00:18:01   I thought every time they do that, the price goes up.

00:18:04   Yes.

00:18:05   Right.

00:18:06   Because what did they call it?

00:18:07   The most advanced computer they've ever made or something like that?

00:18:11   It was the most advanced personal electronic device ever in the world ever.

00:18:15   I mean, and when they showed just the, all of the sensors and because, because powered

00:18:20   by the R1 chip, which is in combination with the M2 chip, I was kind of like, yeah, you

00:18:25   know, I can see that this looks like it's doing just an obscene amount of work.

00:18:30   Twelve cameras, five sensors, six microphones, uh, two 4k displays plus the external display.

00:18:38   And you know, this is what we all sort of were expecting, which is something that is

00:18:41   going to max out, um, what's possible because they want to show, I really believe this.

00:18:47   They want to show this technology and this entire concept of what a device can be in

00:18:50   the best light possible rather than it being something that's sort of like broken but affordable.

00:18:55   They want to show it first and foremost as amazing.

00:18:59   And then they'll deal with making it affordable down the road.

00:19:02   In fact, at several points they did say, this is the closest you'll ever get to Apple talking

00:19:06   about future products is this is the first step.

00:19:10   They said that several times.

00:19:11   It's clear in the name.

00:19:12   Why is pro in the name?

00:19:13   Right?

00:19:14   Like when there's no other thing, it's just this.

00:19:16   This is just the beginning.

00:19:17   Tim Cook says at one point it's a first step, but I will say every time they talked about

00:19:23   the technological prowess, I did think less and less likely that they were going to be

00:19:29   a price that was surprising us in a positive way.

00:19:32   And so when they dropped the price at $34.99, which is $500 more than anybody expected it

00:19:37   to be, even in the highest thing.

00:19:39   I loved the build up to that where you listed all of the things inside of it.

00:19:42   Like here we go.

00:19:43   Yeah.

00:19:44   Right.

00:19:45   Where it's like, well look, but you're getting this cameras and these things and all that

00:19:48   and all that.

00:19:49   And you end up with this price.

00:19:50   Now that's an incredibly expensive thing.

00:19:52   I will say that the beauty of being in the reality distortion field as you and I were

00:19:57   today is you had the moment where they say $34.99 and you're like, I don't care what

00:20:01   it costs.

00:20:02   Just give it to me now.

00:20:04   I feel when they said that I was like, Oh, cause it is, it was more, but having watched

00:20:09   that presentation, I was kind of like, yeah, you know, I think I can see why.

00:20:14   And I kind of agree to do it this way.

00:20:17   I think they justified it.

00:20:18   I think that they're going to be lots of people who are going to say it's too expensive, quite

00:20:21   rightly.

00:20:22   And they're going to say a lot of people won't buy it.

00:20:24   Which we've heard that even Apple actually behind the scenes thinks that it's going to

00:20:28   be a relatively low volume product.

00:20:30   It's step one.

00:20:31   They're producing it in low volume.

00:20:32   It's US only.

00:20:33   I think exactly.

00:20:34   I think though it will be harder.

00:20:37   You can still make the case cause anybody can have a hot take, but I think it'll be

00:20:40   harder to make the case that the price is unjustified.

00:20:46   Because I think, I think Apple has one of the things they had to do today was say, here's

00:20:50   why it's like this.

00:20:52   It's because we spared no expense and we did all these things and we did this for a reason.

00:20:56   And so I think it's a perfectly reasonable analysis for somebody to say at that price,

00:21:01   they're not going to sell any of it.

00:21:03   It's going to be extremely limited and they're going to need to do better.

00:21:07   And I'm, I'm, I would bet that behind the scenes people at Apple would say, well, of

00:21:10   course this is the first step.

00:21:11   We were going to start here and set the bar.

00:21:14   But I think I would not agree with anybody who said, look at this thing.

00:21:20   I can't believe they priced it the way they did because that's a different argument, right?

00:21:24   It's not the, can it sell at that price?

00:21:27   It's is there enough technology in that product for you to understand that price?

00:21:31   And on that, on that level, yes, I do.

00:21:34   I get why it costs what it costs, even though I also kind of blanch at it and say, you know,

00:21:40   because and that'll be part of the developer question too.

00:21:43   Developers will have to say is how long am I going to have to do work on this platform

00:21:46   before I'll be able to make money?

00:21:48   Because if they're going to be only, you know, a few hundred thousand of these sold in the

00:21:52   first year, um, I'm going to have to, you know, you're, Apple's going to be asking them

00:21:56   to make an investment in the long haul in hope of that future return in two or three

00:22:01   or four years or five or longer.

00:22:03   Right.

00:22:04   You know, this is one of those things.

00:22:06   I was talking with our friend, Mike Sargent on clockwise.

00:22:08   We're both going to be on clockwise today as well.

00:22:10   So check out relay FM, uh, clockwise.

00:22:13   And we both looked at each other and we were thinking the same thing.

00:22:16   And he said, maybe it's because I'm here and I'm excited about this, but I feel like I

00:22:23   just watched the iPhone keynote from 2007 I want to feel that way because that's exciting

00:22:30   for me.

00:22:31   Right.

00:22:32   But I truly feel like I've seen something special today.

00:22:36   Like even, so we went to the Steve jobs theater and upstairs they had the max, we'll talk

00:22:40   about the max in a bit downstairs.

00:22:42   They had just the hardware on like a plinth and I took some photos and the photos looked

00:22:48   like the photos from Mac war 2007 where it's just, here's the hardware suspended and there

00:22:55   are just too many people to count taking photos.

00:22:59   Right.

00:23:00   Right.

00:23:01   And I guess the thing about the 2007 one, there wasn't cameras as such.

00:23:04   It was just people looking cause there was no iPhone to take the photo.

00:23:08   There were people there with traditional cameras, but it was mostly just today.

00:23:12   We should have taken a picture.

00:23:13   Right.

00:23:14   And there is, I think something about this.

00:23:18   I mean I believe in this general sense of technology anyway.

00:23:21   I have for awhile, I think that there is something interesting here in AR and VR, but what they

00:23:26   showed today, the package that they put together of what this thing does, the level of production

00:23:33   for the videos, the detail that they went into, it feels to me like we may look back

00:23:41   on this one in 10 years and be like, Oh man, that was, I mean that's what they're shooting

00:23:45   for.

00:23:46   Right.

00:23:47   It's going to be a historic day one way or another.

00:23:49   Yes.

00:23:50   Um, I don't think there's going to be any in between either.

00:23:51   This is going to be the beginning of something big, which Apple thinks it is or it's not

00:23:55   at which point we're going to be like, wow, Apple really thought there was going to be

00:23:57   something there.

00:23:58   But um, so the moments where I, there were a few moments where the magic kind of fell

00:24:06   apart for me.

00:24:08   Okay.

00:24:09   Um, where in the attempt to show how useful this thing is, cause one of the challenges

00:24:15   is how, how is this useful?

00:24:17   Why would you use it?

00:24:18   Right.

00:24:19   It's trying to explain, I think the fundamental question, everybody I talked to when I say

00:24:21   Apple's doing a headset, they ask, well, why, why, why, why would I do it?

00:24:26   Why would I use it?

00:24:27   Why would I buy one?

00:24:28   And they made some very good points.

00:24:30   Uh, when they showed Microsoft office apps running, Dan Morin was sitting next to me

00:24:34   and he had a, he laughed out loud and I thought, well, I want to do this.

00:24:38   It is, it is kind of like, well, when you go to, when you go to Microsoft, but a place

00:24:42   where it lost me and I have, I think there's a reason for it.

00:24:46   One of the places that it lost me was in the, um, we created this amazing, uh, 3d photo

00:24:53   thing so that you, so that when your child's having its birthday party, you can wear a

00:24:58   headset and take 3d images of your child doing it.

00:25:02   And there were a few other things that were kind of like that where you're like, well,

00:25:05   you could do that, but why now I will make a fearless projection here, which is that

00:25:09   3d camera technology is coming to the iPhone because how would you not, cause that's what

00:25:14   you want to do is take 3d video and photos on your iPhone and then watch them on the

00:25:21   vision.

00:25:22   The idea about having a 3d camera on the thing is smart.

00:25:25   You can take pictures when you have it on a thing happens to take a photo, but there

00:25:28   was a dystopian moment of here's the birthday party, which means you are wearing this thing

00:25:36   at the birthday party.

00:25:37   Like that is, and I know why, I know why they did it because clearly there are several shots

00:25:42   in this thing where people are walking around doing stuff in the real world.

00:25:48   And that is sending the message that this is not a thing that you put on your head and

00:25:52   then you stay still and don't interact with the real world.

00:25:55   They want people to think this is mixed reality, but that went a little too far.

00:26:00   Um, and I think that there were a few other moments like that that looked to me like trying

00:26:07   a little too hard to sell.

00:26:09   And the truth is that some of these things won't be the reasons people want it and then

00:26:12   others will be and they're taking their shot.

00:26:14   But there are definitely a few moments where I thought, well, it's cool that it does this,

00:26:18   but there are lots of other ways to do this.

00:26:20   I do appreciate that and applaud them for the idea that they have a vision of extended

00:26:26   workspaces, whether you're at work or traveling, where, you know, that moment, the moment that

00:26:32   Federico I know just lost it, um, was because he was sitting right behind me right next

00:26:37   to you, um, was, and Dan, Dan reacted this way too.

00:26:41   It was very funny.

00:26:42   The crowd really reacted was when you put the Mac laptop down on the table and the screen

00:26:46   goes out and a giant screen appears floating above it.

00:26:49   That is just super cool.

00:26:52   It's known reason to do it that way, but I just love it that way.

00:26:55   That's right.

00:26:56   Well that's, that's like, just look at your Mac and then there's a huge screen in front

00:26:58   of you.

00:26:59   And then the, what I really liked, I'm very keen to know if they're going to allow you

00:27:04   to have multiple Mac screens that you could, right.

00:27:07   But what they did do, which like you've got your Mac and your vision, OAS apps on either

00:27:12   side and they can all interact with each other.

00:27:14   Which can be iPhone and iPad apps.

00:27:16   Which is, I mean, that will work fantastically.

00:27:18   The vision here is that instead of having to have a bunch of big displays, huh, you

00:27:22   can have a bunch of virtual displays and you can do that at your office.

00:27:26   You could do that at a hotel room.

00:27:28   You can do that wherever.

00:27:30   And I think that that's really interesting.

00:27:32   We haven't even talked about the interaction model, which I think is also very interesting.

00:27:34   They're scanning your eyes.

00:27:36   They're doing eye tracking.

00:27:37   That's good for foveated rendering where they don't, they can focus the highest resolution

00:27:44   stuff which is very clever.

00:27:46   But also it knows where you look.

00:27:48   By the way, that was a great part of the privacy thing.

00:27:50   Cause imagine TikTok, like I don't like TikTok because it knows when I stop on a video for

00:27:54   five seconds.

00:27:55   Imagine if TikTok knew exactly what images on the video drew your attention.

00:28:00   They're reading your mind, it's gross.

00:28:02   And they're like, no, we don't do that.

00:28:03   There's a totally different system.

00:28:05   I appreciated that.

00:28:06   But they also showed people curled up on a couch and they're looking at stuff and they're

00:28:10   just doing very subtle gestures with their hands because they're doing a click.

00:28:13   Cause it can, it knows where you're looking and you're making some very limited gestures.

00:28:17   You know, there's like a scroll gesture and a click gesture and a, and like a pinch to

00:28:21   zoom gesture.

00:28:22   And they're very simple.

00:28:24   And I, I like how that looks, how it works in practice.

00:28:27   I don't know how comfortable it's going to be.

00:28:30   So like, if I feel like the gestures still looked more than an iPhone, you know, if you're

00:28:37   scrolling through an iPhone, you scroll up your iPhone, you just do it with your thumb,

00:28:41   right?

00:28:42   There was a lot of like movement of the hand and I, and I'm not convinced about the, the

00:28:48   like how that will feel to do.

00:28:52   But what I like is that, that you have the ability to connect peripherals to the, to

00:28:57   the thing.

00:28:58   You can use a track pad too.

00:28:59   Basically I'm thinking if I'm working, I would prefer a keyboard and track pad.

00:29:03   Even the gaming scenario, they went, they went to it right away.

00:29:06   Right.

00:29:07   Which is look, if you want to play a game, here's a game pad.

00:29:09   Yeah.

00:29:10   But that's, yes.

00:29:12   I'm I'm.

00:29:13   I liked it in that sense.

00:29:15   That sense that it's like, you're not limited here, but we're going to start you with simple

00:29:19   gestures.

00:29:20   So that was playing a game on a fake screen.

00:29:25   I'm, I still remain intrigued and unconvinced about full VR gaming with just hand tracking

00:29:35   and so we'll see how that goes.

00:29:37   And eye tracking, but yes.

00:29:38   Yeah.

00:29:39   But like the PlayStation VR too has eye tracking and it's one of the things people like about

00:29:43   it a lot, but they still have the controllers because you need buttons for all of these

00:29:47   games.

00:29:48   It might be and as it should be, and because VR needs to break out of that model anyway,

00:29:52   so it can, cause at the moment a lot of VR games are just the same.

00:29:56   And so this hand tracking, eye tracking combo might make some developers kind of pull out

00:30:01   of their comfort zones, but realistically people are going to want Beat Saber on this

00:30:06   and maybe they could do hand tracking Beat Saber.

00:30:08   I don't know, but you know, like there are going to be things like that.

00:30:11   Pick your, your special Bluetooth saber accessory at the Apple store.

00:30:15   But if that's what they do, I think that's fine.

00:30:18   Like if they, if they ultimately end up working with a company to create an MFI and hand controller,

00:30:26   I think that, so we'll see.

00:30:28   We do need to move on.

00:30:29   I do just want to touch on one last thing, which is the word persona for the 3D thing.

00:30:34   Digital persona, yes.

00:30:35   I didn't want to talk about that.

00:30:36   Not sold on that term.

00:30:39   It doesn't feel, I feel like they almost didn't want to call it an avatar.

00:30:43   I feel like that was what you would want to call it, but they can't.

00:30:46   So they called it, well they could.

00:30:47   A persona.

00:30:48   So they called it the digital persona.

00:30:50   That's going to be interesting.

00:30:51   I thought it looked incredibly clever, but the truth is you were literally having your

00:30:56   face 3D scanned and then a digital persona version of you is created.

00:31:01   I feel like it's going to be some weird stuff.

00:31:04   I feel like that is going to be, the demo that they showed, it looked very 1.0, which

00:31:10   is what it is.

00:31:11   And I can imagine that will only get better, but looked in like just the fact that if they're

00:31:16   able to do that and it works the way it does in that keynote, that is unbelievable that

00:31:20   they're able to do that from the cameras on this device because there's no camera actually

00:31:24   looking at you.

00:31:25   And I know it's like you use the, you scan your face and then it's using movement to

00:31:29   try and work out what's going on.

00:31:31   To match what your actual expression is.

00:31:32   I'm intrigued what that's going to be like.

00:31:34   I feel like that's going to be the thing that's going to see the most progression of the time.

00:31:40   And I think that there's a real question about what do you want your digital persona to represent?

00:31:45   Because right in this, especially because you're talking about work and FaceTimes and things

00:31:48   like that, you want it to represent you, but there's also not only do you not necessarily

00:31:54   want it to represent exactly you, but you may want it to represent you in a particular

00:31:58   different state.

00:31:59   Like I have a friend who shall remain nameless, who every time we do a zoom call, she uses

00:32:08   the zoom lipstick and the zoom eyebrows because she doesn't want to be represented as she

00:32:15   is in the moment.

00:32:16   She wants to be represented, augmented in a way.

00:32:21   And the zoom lets you do that, which is great.

00:32:23   It's amazing.

00:32:24   But like, that's, those are some of my questions for this persona is what if I have different

00:32:28   personas in different places or I want my persona to not look like I actually look.

00:32:33   And that was not the focus of this, which is fine.

00:32:36   And it is a 1.0, but I think that it's interesting.

00:32:38   And also I will say one way you get out of the uncanny valley is to make the persona

00:32:43   less like you.

00:32:46   And so people may, people may actually prefer to be more Memoji like.

00:32:51   And there may be, like, we don't know, right?

00:32:53   There may be the opposite.

00:32:54   And there probably is the opposite of just saying, I want to be an elephant or whatever.

00:32:59   FaceTime calls now.

00:33:02   Why would you not also be able to do it there?

00:33:03   But you also have, and you know, realistically, if you're going to show one of them today,

00:33:08   you'd show this one because it is, it is fascinating from a technological perspective.

00:33:12   Memoji, we know what that means.

00:33:15   It's like, how do you do?

00:33:16   Because here, what they were doing is solving the problem of, and we all thought it because

00:33:19   they didn't show it until later, which is, isn't it great?

00:33:22   You're having a FaceTime conversation.

00:33:23   It's like, well, what are they seeing?

00:33:25   Because you have this thing on your face and you don't have a camera pointed at you.

00:33:28   And as they said, if you did it, you would have this thing on your face.

00:33:31   So how do they do that?

00:33:32   And then when they show it, you're like, actually you're kind of relieved, right?

00:33:36   Because it's like, oh, it's not like a picture of my, up my nose or something like that.

00:33:40   It looks like me kind of.

00:33:43   And that was the, that was the right answer to give here, but there's gotta be more to

00:33:46   dig into there.

00:33:48   Speaking of more to dig into, we are obviously going to spend weeks talking about this thing.

00:33:54   Months.

00:33:55   And there will be much more information.

00:33:56   Like, I mean, just like over the next few weeks, I think there is going, I would imagine

00:34:00   the show will be pretty much dominated by talking about this.

00:34:03   So we'll pause it today because there's more to talk about.

00:34:06   There is more.

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00:36:22   We're gonna, I think, lightning round the operating systems.

00:36:25   Alright, let's do it.

00:36:26   So just as an overall thought, if this WWDC stopped before Vision Pro, that's a good WWDC.

00:36:35   I felt like there was a lot here, way more than expected.

00:36:39   When they started with, "Hey, we've got some updates to the phone app," like, "Wait, what?

00:36:42   I wasn't expecting this."

00:36:44   And there was just some really interesting stuff, and you could see the progression in

00:36:47   some of these things in the new AirDrop feature, which is namedrop, which is a fantastic name.

00:36:54   It took me two minutes.

00:36:55   I was like, "Oh, I get it.

00:36:57   I'm looking at the poster contact thing."

00:36:59   This seems to all be coalescing from lock screens.

00:37:03   Exactly.

00:37:04   These are a lot of features that came from lock screens that are moving on.

00:37:07   I think the idea that you...

00:37:10   And it's also coalescing from our custom messages images, right?

00:37:15   You set a message.

00:37:16   You set an image for yourself, and that's what your friends see.

00:37:19   I like it that if I call someone, and I assume if I'm not in their phone book, they will

00:37:26   now get the image of me and my name.

00:37:28   That's how I understood that to be.

00:37:30   I'm not sure if that happens if you're not in their phone book.

00:37:34   You may have to add them as a contact.

00:37:36   And you can also...

00:37:37   Because remember, it's somebody else sending you something, right?

00:37:40   So they may be wanting to protect you from bad photos that are being pranked to you.

00:37:46   Yeah.

00:37:47   So I think...

00:37:48   But if it's in your contacts, and then they have the control at that point, you allow

00:37:52   them in, and now...

00:37:55   So you put on a Santa hat or something, because it's Christmas time, and then call me, and

00:38:00   I'll see that.

00:38:01   And the whole contact card too is nicer.

00:38:03   It's not me choosing how to represent you.

00:38:07   You get to choose how you represent yourself.

00:38:09   And that means everybody who calls you, who's in your contacts, has this...

00:38:12   Unless you say, "I don't wanna use that," they have their own custom thing that's very

00:38:17   clever.

00:38:18   I love the idea that...

00:38:19   And just follow me here.

00:38:21   Remember Visual Voice Mail?

00:38:22   That was one of those key features in the original iPhone thing?

00:38:26   Well, with iOS 17, your phone rings and you wanna send it to Voice Mail.

00:38:32   You tap Send to Voice Mail.

00:38:34   And what happens is they don't go to Voice Mail.

00:38:37   Your phone answers, plays your Voice Mail message, beeps, begins recording and transcribing

00:38:44   what they say, shows it on the screen, and at any point, if you wanna pick it up, you

00:38:50   tap the button and say, "Oh no, I'm actually here," like back when we had answering machines

00:38:55   back 20 years ago.

00:38:57   And that's all happening on device.

00:38:59   There's no carrier support required.

00:39:01   It's all just happening on your iPhone.

00:39:04   So smart.

00:39:05   And how many times have...

00:39:07   I don't know about you.

00:39:09   I am constantly getting phone calls where I'm like, "I don't know what that is.

00:39:12   I sent it to Voice Mail."

00:39:13   And then I look at the Voice Mail transcription and I think, "Oh, I should have answered it."

00:39:18   And this solves that problem.

00:39:19   I've absolutely had that problem and it totally solves it.

00:39:22   So I'm assuming that that kind of dictation is being done with the same new tech that's

00:39:28   in the dictation and the keyboard, where Apple dropped that they are using a transformer

00:39:33   machine learning model, which is the transformer is the T in GPT.

00:39:38   So they are adopting this stuff for autocorrect, for this new transcription stuff.

00:39:46   That was a big surprise to me that they just, "Hey, we're using transformable models now

00:39:50   too."

00:39:51   And it looked like a thing that I've really wished from autocorrect for a while is more

00:39:57   accurate for sentence changing that if I type something out and there's clearly a word,

00:40:07   the tense is incorrect for the rest of the sentence, or I've left maybe an apostrophe

00:40:12   out, but then when the rest of the sentence...

00:40:13   You know I actually meant to say where rather than where, and you could now go back in and

00:40:18   change that for me.

00:40:19   Word two seemed to be one of these two things when you typed it, but now that I've gotten

00:40:23   to the end of the sentence, I know which one it is.

00:40:27   And so I'm really...

00:40:28   One, I also want autocorrect to be better because I rely on it and make so many mistakes.

00:40:33   And now it's going to be doing autocorrection that's personal on device for you, which is

00:40:36   so good, right?

00:40:37   Because one of the big failings in autocorrect lately is that they've been using the masses

00:40:43   of...

00:40:44   Differential privacy.

00:40:45   ...of humanity and the way that they write things, which is, I mean it's nice, it's better

00:40:50   maybe than nothing, but nothing's going to be better than the way you write.

00:40:54   And that's how the stories back in the day of like, there would be basically what felt

00:40:58   like these bugs in everyone's phones where some kind of spelling error would just propagate.

00:41:03   It would just get in there.

00:41:04   And there were times they had to put out operating system updates to change a spelling mistake.

00:41:08   Hats off to Craig Federighi for actually saying ducking.

00:41:11   That's just so...

00:41:12   That got a big laugh and was a big surprise.

00:41:14   So good, so good.

00:41:15   So I think that's really great and that voicemail feature is brilliant because it serves a need.

00:41:20   I didn't think new phone app features was on my bingo card, but like, yeah, using essentially

00:41:25   being able to build a lock screen like thing for your contact.

00:41:29   So when you call your friends or family, they see you represented as you want.

00:41:34   That's such a cool, clever idea.

00:41:36   I got two things in messages that I wanted so bad and gave up on wishing for.

00:41:42   All emoji as stickers and emoji as tap backs.

00:41:46   Yes, yes.

00:41:47   And I'm fascinated by, and I actually wonder how much of this has to do with why do you

00:41:52   choose the sticker pipeline for this instead of the tap back pipeline?

00:41:57   Because I thought they would always just eventually add emoji to tap backs and that's not what

00:42:02   they did.

00:42:03   They added stickers to tap backs and they added all emoji to stickers.

00:42:07   Same result.

00:42:08   Yeah, I think they're so proud of that object occlusion thing where you can pull someone

00:42:12   out and now, rest in peace, Sticker Drop, an amazing app that was an iMessage app that's

00:42:18   come in Sherlock now because Apple now let you add stickers and it's so much easier to

00:42:22   do because, and also you can make animated ones from live photos.

00:42:25   I'm very excited about these features, but yeah, it is odd that they didn't just, but

00:42:30   to be fair, this kind of just feels like a, wouldn't it be good if we had stickers in

00:42:34   tap backs to, next time we're just going to move forward and just bring it all together.

00:42:39   And I'm very excited about this.

00:42:40   Yeah, I think if you had to choose, you would choose this over just emoji picking because

00:42:46   this is more flexible.

00:42:48   It's anything as a tap back.

00:42:49   I love that.

00:42:50   And I can imagine that it kind of started and it's like, oh, let's just do the whole

00:42:53   thing.

00:42:54   Because if we do this now, are we going to end up doing this later on?

00:42:56   Like adding stickers to tap, let's just make emoji stickers, stickers, tap back.

00:43:00   I just liked that I could use emoji as stickers.

00:43:03   I've wanted that since the beginning of the stickers, right?

00:43:05   It's just like, I like this, but sometimes I just want to have an emoji and now they're

00:43:09   all there and I'm very excited about that.

00:43:12   Let's talk about standby for on iOS.

00:43:18   It's an interesting feature.

00:43:19   What I liked about this feature, this is the, you know, you put your phone in landscape,

00:43:23   uses the always on display and you can show clock or widgets.

00:43:26   It's like nightstand on the Apple watch.

00:43:29   The clock images that they use were beautiful.

00:43:32   Like that kind of like old school alarm clock vibes.

00:43:35   You can choose.

00:43:36   Yeah.

00:43:37   I'm very excited about the way that looked.

00:43:38   And I don't know if you caught it, but if you use different mag safe chargers in different

00:43:41   places, since the mag safe chargers all have their own unique ID, um, your settings, um,

00:43:46   stay the same.

00:43:48   That is provided that you're using, I assume a mag safe charger, not in a magnetic wireless

00:43:53   charger, right?

00:43:54   No, I believe it's, I believe it's mag safe.

00:43:57   Although I don't know.

00:43:58   I mean, it depends on what the, what the cheese standard is and if there's like an ID number

00:44:03   that gets passed when you do that.

00:44:04   I think that might be a mag safe thing.

00:44:06   So it may just be Apple, but the idea there is that if you've got a mag safe in the kitchen

00:44:09   and a mag safe in the bedroom and you want them to behave differently in the two different

00:44:12   places, they will.

00:44:13   Yep.

00:44:14   So this standby and a FaceTime on TV OS, this is all leading towards a home pod of a screen.

00:44:23   This is all leading toward home pod with a screen and Apple TV that is with a camera.

00:44:29   Both of those things.

00:44:30   Yeah.

00:44:31   The moment that they announced the, the, um, the stand feature, Dan Morin and I who both

00:44:37   written extensively about smart assistants in the kitchen and things like that.

00:44:42   We both just looked at each other immediately.

00:44:44   Cause it's like, it's when they started going into the details of like, Oh, and you can

00:44:47   scroll down and there are witches and then you can, and the moment, the real clarity

00:44:50   moment was, and then you can ask Siri things and it will show them to you on the screen.

00:44:55   It's like, well, they've built it now.

00:44:57   They've literally built a smart assistant.

00:44:59   No longer need to say, Hey, it's just, yeah.

00:45:01   Exactly.

00:45:02   Um, you know, the software now completely exists to build a standalone smart assistant

00:45:08   that can live in your kitchen.

00:45:09   Multiple timers and live in a magical time, like a medical age or something that, that

00:45:14   was very funny.

00:45:15   Well, I hear the time makes the sun go around.

00:45:17   So that's when I heard, I heard about that today.

00:45:21   Interactive widgets.

00:45:22   This is a thing that I feel like I know exists now, but I have no idea about what is possible.

00:45:28   So I can tell you.

00:45:29   Um, the idea is, yeah, see, I picked this stuff up while you were having coffee.

00:45:36   Interactive widgets are meant to be, uh, limited.

00:45:39   I think a calculator widget, sorry James, it's not going to happen.

00:45:44   But there are some fundamental things that you can do.

00:45:47   So like they showed the flashcards.

00:45:48   So I think the idea of toggling informational states is probably in there.

00:45:53   I'm not a hundred percent on that, but the idea that if you've got a widget that's got

00:45:57   kind of like two frames, you could go back and forth between them.

00:46:01   Uh, because that's sort of what's implied by the flashcard thing.

00:46:05   And then the idea that you can, um, very simple things like check a box.

00:46:10   So check off a reminder.

00:46:13   That's the kind of stuff that's intended here is very simple interactions for very basic

00:46:19   things.

00:46:20   Um, interactive with a widget from your internet, complete a to do play a pause or song or a

00:46:26   song, like the thing that I'm excited about, right?

00:46:28   Like I use Timery and now I'd be able to start and stop a timer without ever opening the

00:46:32   app.

00:46:33   Right.

00:46:34   Because the widget will just start and stop it.

00:46:35   Because there's no text entry necessarily required and if you set it up that way and

00:46:39   so that's going to be fantastic.

00:46:41   The dice by Pico could be interactive.

00:46:43   Yeah.

00:46:44   Me and James were actually talking about this beforehand and I said to him that you're probably

00:46:47   more likely to have that, right?

00:46:48   Whereas like you can, you compress and you'll get the Apple just provide you a number rather

00:46:53   than being able to type it.

00:46:54   I just need it all going to be like a keyboard.

00:46:56   Yeah.

00:46:57   There's no keyboard.

00:46:58   There's no keyboard for sure.

00:46:59   But I'm excited about that.

00:47:00   It's good.

00:47:01   It makes widgets are good.

00:47:02   Right?

00:47:03   Like I'm sure there's some grumpy person out there who doesn't say so, but like I think

00:47:07   of the things that Apple has introduced in the last few years.

00:47:09   These new widgets are very good.

00:47:10   They're really nice.

00:47:11   I didn't want them to, I really liked the way they look and I didn't want them to go

00:47:15   too far back to what they were.

00:47:17   So I think just something in the middle is a really nice touch.

00:47:20   The journaling app looks fantastic.

00:47:22   Great.

00:47:23   Like I like the way it looks.

00:47:26   I think they've, they've put a lot of thought into it.

00:47:28   I'm super happy that there's an API so people can give their information to the journaling

00:47:33   app.

00:47:34   Right.

00:47:35   I wish there was, I doubt there is, I wish there was an API that went the other way.

00:47:37   It doesn't go the other way.

00:47:38   So, so other journaling apps can use that information, but other, Oh yeah.

00:47:42   Yeah.

00:47:43   So this is it.

00:47:44   Other journaling apps can use that information.

00:47:46   What you can't do is have apps contribute things into what's known by the journaling

00:47:51   app.

00:47:52   But that's fantastic.

00:47:53   But yes, so if you're day one, if you're day one, you should be able to use this API and

00:47:57   get the same stuff that the journaling app is getting from Apple.

00:47:59   I'm over the moon happy about that.

00:48:01   Cause I just think it's the right way to be.

00:48:03   I think it would have been really mean.

00:48:06   Almost everything they announced today, if you notice, they're like, it does this great

00:48:10   thing.

00:48:11   And there's an API for developers.

00:48:12   I mean, this is a developer conference.

00:48:14   That's the way to do it.

00:48:15   There's like an API and areas, right?

00:48:16   Like an API to offer this information up to the journaling app.

00:48:21   So like, so like you can say like, Hey, I make a podcast app and I can say to the API,

00:48:26   like, Oh, someone listened to this podcast.

00:48:28   No, it's the other, it's the other way.

00:48:31   It's the other way.

00:48:32   So I don't believe this is my understanding.

00:48:33   Okay.

00:48:34   Don't ask me how I know that, that like apps can't contribute items to your day of things

00:48:40   that have happened.

00:48:41   Also the rumor that it was going to be all about proximity and stuff.

00:48:43   That's also not true.

00:48:44   Um, so how does it know when it says it like you shared the day with interactions with

00:48:48   people like texts or, or, uh, phone calls or I believe their faces in photos.

00:48:55   Okay.

00:48:56   Well, that's cool.

00:48:57   That's better than the fine line thing.

00:48:58   Cause I thought it might, it was a bit weird.

00:49:00   Yeah.

00:49:01   I really want to know more about it, but like I, I like what they're doing.

00:49:03   I liked that there's prompts.

00:49:05   I liked that there is, uh, there is a focus on mental health of it.

00:49:09   I like the way that they've positioned this app.

00:49:13   I think it looks very good.

00:49:14   The icons are very pretty.

00:49:15   This is one that I want to spend more time digging into on iOS is like, I'm really, really

00:49:21   excited.

00:49:22   One of the things I'm most excited about is playing around with that.

00:49:23   Cause I just think it's like a cool thing that they did.

00:49:25   Lighting round.

00:49:26   Yep.

00:49:27   iPadOS, we have lock screen customization.

00:49:29   We have widgets.

00:49:30   That's great.

00:49:31   Yep.

00:49:32   More flexibility with stage manager who had that one on their bingo card seriously is

00:49:35   a thing that was going to happen this time.

00:49:36   Yeah.

00:49:37   Well, unfortunately my bingo card was lid closed, which didn't happen, but I will point

00:49:40   out that you can't do lid closed unless you have something like support for the webcam

00:49:44   and the external display.

00:49:45   So that's all got to come before.

00:49:46   Which they now have.

00:49:47   So maybe we're on the, on the board to getting to lid closed, clamshell mode eventually.

00:49:51   Also, yeah, the more flexibility thing, the idea that you can, for example, my complaint

00:49:56   was always I tend to work with one window in the center.

00:49:59   That's my primary window that I'm working in when I'm writing a story.

00:50:01   And then I like to have some other windows kind of off to the side.

00:50:05   And um, you kind of couldn't do that with stage manager before cause they would say,

00:50:08   no, that's unbalanced.

00:50:09   Let's just put it two up.

00:50:10   I don't want it to up.

00:50:12   And now you're going to be able to do that.

00:50:13   I don't trust stage manager until I try it now.

00:50:15   We'll see.

00:50:16   Because it looked perfect the first time.

00:50:17   Sure.

00:50:18   We were, we were doing Federico and I were doing like slow-mos of the animations trying

00:50:23   to understand what we were seeing.

00:50:24   And I'm very excited to see, hopefully maybe there's some changes to my quest stage manager.

00:50:29   Maybe if I'm lucky, I would like some enhancements.

00:50:31   I want to do a quick shout out to PDF because people are like, what?

00:50:34   Like PDF.

00:50:35   Why?

00:50:36   That's like phone app.

00:50:37   Like why are we doing this?

00:50:38   And I'll tell you, I twice in the last year have been in a situation where I wanted to

00:50:44   do a collaborative markup of a PDF with somebody like, like a puzzle and you want to solve

00:50:49   it together or something.

00:50:51   And I, what I did is I brought it into free form and it was terrible.

00:50:58   And now they're just like, no, you can just do it with PDFs.

00:51:01   We're not going to make you go into some other app in order to do the markup.

00:51:05   You can just mark up PDFs together.

00:51:07   Also using machine learning to like figure out this is a form and yeah, all of that.

00:51:11   It's just, it's really great.

00:51:12   PDF is one of those things that I know it sounds boring, but like it's paper at this

00:51:16   point.

00:51:17   It is what Adobe wanted it to be all along, which is like, it's digital paper.

00:51:21   Everybody uses it.

00:51:22   Everybody uses the format.

00:51:23   And so to see the ability to do that kind of thing, including shared markup with Apple

00:51:28   pencil.

00:51:29   I love it.

00:51:30   Just, I know it's boring, but like I've literally had multiple times where I've tried to do

00:51:35   it and had that moment, which is like, this should be easier and now it will be hopefully.

00:51:40   So that's great.

00:51:42   The Mac got TV, the TVOS screen savers, which is awesome.

00:51:46   Yes.

00:51:47   Right.

00:51:48   Which is, I'm very happy with that.

00:51:49   Widgets on the desktop.

00:51:50   On the desktop.

00:51:51   Yeah.

00:51:52   Where they do the haze over kind of thing where they fade into the background and then

00:51:54   you click on desktop and they come back up as full color and all of that, but they're

00:51:57   there.

00:51:58   And then it obviously benefits from the other stuff.

00:52:00   There wasn't.

00:52:01   Mac gaming got a segment.

00:52:02   Yeah.

00:52:03   Who had that?

00:52:04   Yeah.

00:52:05   Game mode.

00:52:06   That's a big deal.

00:52:07   Game mode, basically like if you put a game in full screen, the Mac now will actually

00:52:11   know that you're playing a game and that it gets priority for the CPU and the GPU, which

00:52:16   I actually launched No Man's Sky the other day cause it came out for the Mac.

00:52:21   And I still had like Safari and Mime Stream and a whole bunch of other apps open.

00:52:28   And like, it just was, the frame rate was terrible.

00:52:33   And I was like, oh yeah, I need to quit all my other apps.

00:52:35   Well the prospect here is that if you launch a game when you have other apps running on

00:52:40   your Mac, the Mac goes, oh, you're playing a game now and prioritizes that for the CPU

00:52:47   and the GPUs.

00:52:48   That should help a lot.

00:52:49   Lower latency.

00:52:50   That's really good.

00:52:51   And then they're, yeah, they're increasing their Bluetooth sampling.

00:52:52   They've lowered the audio latency.

00:52:54   The whole idea here, like is this going to solve everything about the Mac being a gaming

00:52:58   platform?

00:52:59   No, but it's, it's, it helps.

00:53:02   I mean, genuinely, I think Hideo Kojima and the things he said were a very big deal to

00:53:07   me.

00:53:08   Like bringing Death Stranding is fine.

00:53:10   Like Death Stranding is not a new game.

00:53:11   And like, but he said like, and our future games, future projects.

00:53:15   And I'm excited about this as like the start of a new future of Mac gaming.

00:53:18   I was like, oh damn, that's a huge deal.

00:53:23   Like that is a, I was excited about that.

00:53:26   And again, he has nothing to do with No Man's Sky.

00:53:28   I have no idea why that became a thing.

00:53:30   But anyway, not so much on the Mac.

00:53:34   And what else on watchOS as well was leading up to it, like, oh, this is going to be like

00:53:39   the biggest change for our operating system.

00:53:42   It's so what it, there's stuff, it's new and it looks cool, but it's not, it's not a complete

00:53:46   rethink except I've got a couple of things about the watch.

00:53:49   One is the way that the widgets are built is that you scroll the crown and the widgets

00:53:56   come up on top of your watch face.

00:53:59   That's really good.

00:54:00   And you can choose what widgets go there, which means that you, you, if you value widgets,

00:54:05   you can get to them very quickly.

00:54:07   You don't have to launch an app and you don't have to be limited to a complication.

00:54:10   That's really good.

00:54:11   It also means that if you're somebody who uses complications, cause you can make a widget

00:54:16   with complications in it.

00:54:18   So it means that if you have watch faces that you wanted to use, but you can't because you

00:54:22   need complications, just use those watch faces now.

00:54:25   Cause you scroll up and there are your complications.

00:54:27   They're right there to tap, to go to, you know, to check your rings or whatever you want to

00:54:31   do.

00:54:32   So that's all really good.

00:54:35   It doesn't feel like a rethink, although I did like the part of the app design change

00:54:41   that they made that I really liked is the idea that apps basically have complications

00:54:45   in the corners.

00:54:46   And that's how you do it.

00:54:48   And that, that I will say after 10 years of Apple watch development, that's a great example

00:54:54   of Apple realizing how people use the watch.

00:54:56   Like, Oh, watch users understand about little icons in the corners that have meetings logical

00:55:01   sense.

00:55:02   Let's use that to solve this problem.

00:55:04   All the time, there's stuff in the corners on your Apple watch.

00:55:08   Why would it not be all the time?

00:55:10   Like it's, it's, it's one of the things that makes a lot of sense.

00:55:14   Yeah.

00:55:15   So, so that part, so it's not, it's not the watch was rethink that we thought, but I think

00:55:19   those are two tangible things that improve watchOS.

00:55:21   But it's, it's, it's effectively like a rethink of the serial watch face.

00:55:26   Yeah.

00:55:27   Bringing it to the whole system and saying, why is it limited to that?

00:55:29   Cause I never used the serial watch face cause I didn't really like it even though I liked

00:55:32   the idea of it.

00:55:33   And this is like, well, no, no, just use whatever watch face you want.

00:55:35   Yeah.

00:55:36   And all that information is just right there for you.

00:55:38   I think that's good.

00:55:39   Yeah.

00:55:40   I'm intrigued.

00:55:41   I'm intrigued how that's going to play out.

00:55:42   I think it could be really cool to have more information kind of just there.

00:55:45   And obviously the, the widgets will be more information rich than a complication.

00:55:49   Yes.

00:55:50   And so like I may, for example, stop using my weather complication cause I'll use a widget

00:55:54   and then I have a new complication space.

00:55:56   Yes.

00:55:57   Right.

00:55:58   So like there's a little bit.

00:55:59   So if you want to put your weather at the top, that's what I would want to do.

00:56:01   Or if you wanted to put the complications at the top, you could write, so then you could

00:56:04   use the photo watch face and still have your complications just to one little, and you're

00:56:08   right there.

00:56:09   That's good.

00:56:10   That's really cool.

00:56:11   Um, the mood tracking thing, it looks like a really nice experience.

00:56:14   I, I like the visualness of it.

00:56:19   That I think is very nice to use.

00:56:22   It's pleasant to use, which is what you would want from a thing like that if you were feeling

00:56:27   down, right?

00:56:29   That like you don't have to say how you're feeling.

00:56:32   You can just choose from a visual.

00:56:33   Yeah.

00:56:34   Like I think that there is a, there's a nicety to that.

00:56:36   I like that.

00:56:37   And then it tracks it.

00:56:38   So it's got, it's able to gain some insight about whether you're, you know, you're feeling

00:56:41   down or if you, you, you know, it's understanding your history.

00:56:46   Yeah.

00:56:47   And I liked the quizzes and stuff that you're able to take that you evaluations.

00:56:50   It was really nice.

00:56:51   Can I mention that we were doing the iOS lightning around here?

00:56:54   I just want to point out that, or the, the OS, that there was, there were, there was

00:56:59   iOS, iPadOS, MacOS, and then, um, things that support the audio, audio in the home, TVOS,

00:57:05   I guess would be in that.

00:57:07   AirPods OS.

00:57:08   And the AirPods.

00:57:09   Like TVOS actually had, we mentioned it earlier.

00:57:12   Great.

00:57:13   FaceTime on TVOS with continuity camera is great.

00:57:16   I do weekly.

00:57:18   Yep.

00:57:19   Or I guess it's every other week, zoom calls with Lauren's family and we're sitting in

00:57:24   front of a big TV and we ended up putting it on like an iPad or a laptop and it's stupid.

00:57:30   So this is great.

00:57:31   I think this is going to be great.

00:57:32   And the fact, again, they went out of their way to say, this will also work with zoom

00:57:35   and anything else.

00:57:36   And they're going to be on TVOS for the first time.

00:57:39   And so I was, I was very happy with that.

00:57:41   And also TVOS, you'll, you'll like this as the TVOS reviewer, that new control center

00:57:45   for TVOS that doesn't, isn't stupid.

00:57:47   Yeah.

00:57:48   It's actually good.

00:57:49   These were some good updates to TVOS.

00:57:51   There was more right then.

00:57:52   I obviously was in my draft.

00:57:53   I thought they wouldn't even talk about it.

00:57:55   And I was, I'm actually enthused by them doing it this way because this gives them the opportunity

00:58:01   to talk about this operating system and these features all in one bucket.

00:58:06   Yes.

00:58:07   HomePod and AirPods and TV.

00:58:08   Like it makes sense to put them all together.

00:58:11   And I thought it was a nice presentation.

00:58:13   And as we finished the lightning round, I want to say shout out to Adaptive Audio.

00:58:18   That looks good.

00:58:20   It's well, and think about it.

00:58:22   It's like, again, they took the things they built for AirPods.

00:58:26   So transparency mode, noise canceling.

00:58:29   And it's like, those are nice, but this is now that they've been out in the wild for

00:58:33   a while, this is their, what if we could intelligently blend them so you don't have to do that?

00:58:38   You can if you want to, but like what if we made it so that when somebody starts talking

00:58:43   to you, it does something to adapt.

00:58:46   What if we made it so that you can hear important sounds that are around you, but not dumb noise

00:58:51   that's around you and being able to try and make some guesses about all of that.

00:58:55   That's because in the end, as great as transparency and noise canceling are, what's even greater

00:59:00   is if you don't have to keep reaching up to your ear to toggle between them because the

00:59:05   device knows.

00:59:06   That's like for me, one of the times where I use noise cancellation, but I don't want

00:59:11   to is when I'm on the tube, right?

00:59:13   Because sometimes the trains are really loud, so I want to put noise cancellation on, but

00:59:17   I want to be able to hear the announcements.

00:59:20   So my hope is that this would provide that, right?

00:59:23   That like if there was an announcement, it might be able to pick that up and give that

00:59:27   information to me.

00:59:29   So that I would like that a lot.

00:59:31   It's worth noting AirPods Pro, second generation only, which makes me think we're wearing AirPods

00:59:36   Max today.

00:59:37   I use AirPods Max when I'm on planes.

00:59:39   I'm now hoping there will be a new generation of AirPods Max that will support this.

00:59:42   Because like for me, a good time is plane.

00:59:45   When I was flying over here multiple times, the flight attendant was asking me questions

00:59:51   and Adina had to hit me.

00:59:52   He's asking me a question.

00:59:54   Because I was just watching, I watched 13 episodes of the West Wing on the flight.

00:59:59   I didn't mean to do that, but I just started and that was where I went.

01:00:02   And so I was engrossed in the show and I wasn't, but like, because I couldn't hear that someone

01:00:06   was talking to me.

01:00:07   And this shows you how Apple has a philosophy as a company, because this is the same conversation

01:00:12   we had about the Apple Vision Pro, which is letting you be as detached from reality as

01:00:19   you need to be, but being smart about allowing you to remain attached in some way.

01:00:24   This is that kind of idea that you're on the plane and somebody is trying to talk to you

01:00:28   and it knows and it connects you unless you want to not be bothered.

01:00:33   But like, I think that's great.

01:00:35   I think that's how it should work.

01:00:37   We will talk more about these operating systems over the coming months, especially as we install

01:00:41   bators and get time to use them and find out what people are finding out from the little

01:00:46   bits and bobs.

01:00:47   This week we'll learn a lot.

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01:02:32   We have got three new Macs today.

01:02:35   15-inch MacBook Air, new version of the Mac Studio, Apple Silicon Mac Pro.

01:02:43   Apple Silicon Mac Pro is shipping next week.

01:02:45   That is unbelievable to me.

01:02:47   Like out of nowhere?

01:02:49   And for all of our tea leaf reading about what Apple does and why they do it, and you

01:02:57   know there are a lot of people out there who are like, "Apple will never... what will Apple

01:03:01   never?"

01:03:02   Apple will never release an M2...

01:03:03   I don't know why they talk like that.

01:03:04   But they do.

01:03:05   Apple will never release an M2 15-inch MacBook Air because the M2 13-inch MacBook Air has

01:03:14   been out for almost a year.

01:03:16   They'll never do that.

01:03:17   Well, they did it.

01:03:18   Apple will never release a Mac Studio with an M2 Ultra in it and a Mac Pro with an M2

01:03:24   Ultra in it.

01:03:26   Apple will do a lot of things that people think it'll never do.

01:03:29   And the idea here is the Mac Pro is what it is.

01:03:32   It's not...

01:03:34   It's just got the Ultra chip in it.

01:03:37   It's got lots of slots.

01:03:38   The slots are not for graphics.

01:03:40   They're for storage and networking.

01:03:43   On audio and stuff like that.

01:03:44   And audio and all those things.

01:03:45   And they had a bunch set up.

01:03:46   Specific uses.

01:03:47   And they said, you know, for video editors, they like a lot of this.

01:03:50   And for audio editors, they do this.

01:03:51   And there's a lot of like super fast networking that's done in media fields.

01:03:54   And that's what they're doing.

01:03:55   And of course, from Apple's perspective, they can't at least yet re-engineer the way graphics

01:04:01   cores work in Apple Silicon.

01:04:03   So they're going to lean into the other things.

01:04:05   Because that's what they've got.

01:04:07   But it's here.

01:04:08   It closes the transition.

01:04:10   And now we can start speculating about, are they going to do more on the Mac Pro side

01:04:14   going forward?

01:04:15   But it's out.

01:04:16   They shipped it.

01:04:17   And they shipped the Ultra at the same time.

01:04:20   Or are about to ship the Ultra.

01:04:22   At the same time, or the studio with Max and Ultra.

01:04:27   A little curious about why it took them so long to get those Max Studios out there.

01:04:32   But happy to see them out there.

01:04:33   Because as somebody who loves the Max Studio, I'm glad that the Max Studio is not a one-off.

01:04:37   I think they maybe didn't want to rev the Max Studio until they had the Mac Pro.

01:04:43   I think maybe you're right.

01:04:44   Because it sent the wrong message.

01:04:45   And now they can say, here's why you can choose, right?

01:04:50   And I liked that they framed it that way, answering some of those questions about why.

01:04:54   And the answer is, look, we have customers who just need this.

01:04:57   And we have customers who need this space of the Mac Pro.

01:05:00   And so we're going to give that to them.

01:05:03   And nothing surprising about it.

01:05:04   There's no big conspiracy theory.

01:05:07   It's literally the enclosure that you know.

01:05:10   Lots and lots of space inside it for lots and lots of cards.

01:05:16   And there's no change to the RAM and graphics model because it's Apple Silicon.

01:05:20   And that's where we are.

01:05:21   And I mean, you can put up to 192 gigabytes of RAM in there.

01:05:26   So I think you're going to be fine.

01:05:27   Oh, sure.

01:05:28   I mean, it's just one of those debates about like, but what if I need more GPUs and all

01:05:33   that?

01:05:34   However, the star of the show, other than you know, is the 15-inch MacBook Air.

01:05:39   Because here's the thing.

01:05:41   It's not any different from the 13-inch MacBook Air.

01:05:44   It is an M2 MacBook Air that's bigger.

01:05:45   I got to hold one.

01:05:47   Me too.

01:05:48   It is, other than the fact that there's more space on the sides of the keyboard because

01:05:51   it's a bigger computer and it's got a bigger screen.

01:05:54   If you didn't know about this, if you didn't notice the space on the sides of the keyboard,

01:05:58   you might not even understand whether you are not just looking at a 13-inch because

01:06:02   they're designed the same.

01:06:04   They look the same.

01:06:05   It's just bigger.

01:06:06   The battery is, it's got the bigger screen.

01:06:09   Presumably it's got better battery too.

01:06:10   The net result is the same quoted battery life.

01:06:13   The only thing that's really different, other than the fact that the screen's bigger and

01:06:17   it's a little bit heavier, is that the audio's a little bit bigger.

01:06:20   There was room for like two more drivers, I guess, in the audio.

01:06:24   But like basically, it's the 13-inch MacBook Air but bigger.

01:06:28   13-inch MacBook Air, most popular laptop around essentially.

01:06:33   You and me both.

01:06:36   And some people want a bigger one.

01:06:37   Like this is, this is, it is Apple.

01:06:41   Look, Apple could have said, well, if you want a bigger laptop, pay more than $1,000

01:06:48   to get a MacBook Pro.

01:06:49   And some people will say yes.

01:06:51   A lot of people will say no.

01:06:53   I think the 15-inch Air is going to be a big hit, maybe bigger than the 13-inch.

01:06:59   If not, you know, because they're a couple hundred dollars apart because they cut the

01:07:02   price of the M2 Air by 100, which is great.

01:07:05   Awesome.

01:07:06   You can see it's like, it's getting closer and closer.

01:07:08   Like another year or two, it's 999.

01:07:09   Yeah, exactly.

01:07:10   It's getting there.

01:07:11   So that's the one that like all of us jaded Apple watchers are like, yeah, okay, MacBook

01:07:17   Air, M2, Boring, whatever.

01:07:20   That thing is going to be a hit.

01:07:22   And people are going to love it.

01:07:25   And it's going to be really, really good and successful because the 13-inch model is great.

01:07:30   And now there's one for $100 more than the 13-inch model used to cost until today.

01:07:37   You can get a 15-inch laptop and there hasn't been a 15-inch Mac laptop in that price range

01:07:43   for a while.

01:07:44   Yeah.

01:07:45   If I used my laptop more like a laptop, like it's plugged into my studio display most of

01:07:51   the time.

01:07:52   Like I think I would prefer the 15 over the 13 because you get more screen space.

01:07:56   Yeah.

01:07:57   Like more space.

01:07:58   Right now I don't have enough screen space to do what I'm doing, but most of the time

01:08:03   this is not a problem to me because I'm plugged into a display and I like having the small

01:08:06   form factor for traveling.

01:08:08   And I know a lot of our listeners are MacBook Pro people and they're like, "Well, you just

01:08:11   get a MacBook Pro."

01:08:12   The MacBook Pro-

01:08:13   You don't need a MacBook Pro anymore.

01:08:14   The 16-inch MacBook Pro is so expensive.

01:08:17   It's also so much bigger.

01:08:19   It's heavier, it's thicker.

01:08:20   And it's bigger and it's heavier and all those things.

01:08:22   And some people might choose that just for the screen size.

01:08:26   But what the 15-inch Air suggests is, which I think is true, there are a lot of people

01:08:31   who are just not going to spend $2,500 on a laptop to get a bigger screen.

01:08:36   And Apple wasn't serving that audience.

01:08:38   There are a lot of people that use their laptop for everything.

01:08:43   They watch all their media on their laptop.

01:08:44   Yeah.

01:08:45   Right?

01:08:46   Like I'm thinking like students and stuff, right?

01:08:47   Exactly.

01:08:48   Or if you flat share and you just have a bedroom, right?

01:08:52   You don't necessarily want to put a TV in there.

01:08:55   Like wouldn't it be better to just have a bigger screen?

01:09:00   This thing's going to do good.

01:09:01   I think so.

01:09:02   I picked it up and was genuinely surprised about how light it was.

01:09:05   It's really good.

01:09:08   I wanted to check like what the weight difference was between the 13 and 15.

01:09:12   So it's 2.7 pounds for the 13, 3.3 pounds for...

01:09:17   I mean it's half a pound heavier, but it's also a 15.3 inch display.

01:09:21   It's a really nice size display.

01:09:24   Look good too.

01:09:25   I went through the whole demo, they were showing me something.

01:09:28   It's like it's an M2 MacBook Air with the biggest screen.

01:09:31   That's literally all it is.

01:09:32   And I know we can all be like, "Oh, again, it's so boring."

01:09:36   It's like, "Yeah, it is boring.

01:09:37   It's also going to be an enormous hit."

01:09:39   And in this calendar year, the most important product that Apple announced today.

01:09:45   So yeah.

01:09:46   Yes.

01:09:47   Oh, you know what I wanted to talk about real quick before we wrap up?

01:09:52   Is the availability thing of the Reality Pro?

01:09:55   Nope, Vision Pro.

01:09:56   Vision Pro.

01:09:57   You got to stop saying it.

01:09:58   I will get there eventually.

01:09:59   The Apple Vision Pro, it's facing a potential conundrum for me of available in, say, January,

01:10:07   February next year.

01:10:09   US only.

01:10:10   And unknown time.

01:10:11   Well, I mean, I got to get one.

01:10:14   So it's like, do I have someone buy one and ship one to me?

01:10:17   Do I come to America?

01:10:18   Big Vision buddy.

01:10:19   Oh, coming to America.

01:10:20   I could do that.

01:10:21   I could take a flight to somewhere on the East Coast.

01:10:23   But it's going to be an interesting thing.

01:10:26   I'm not sure what I'm going to do there, but I have a lot of time to think about that.

01:10:29   But anyway, that was a diversion.

01:10:31   Back to the Macs.

01:10:32   I am interested in this Mac Studio because for me, so I think for me in the future, a

01:10:39   Mac Studio is a good idea for me because right now I'm using a 14-inch MacBook Pro that is

01:10:44   permanently in clamshell mode as my recording and production machine at the studio just

01:10:49   because I have it.

01:10:50   Yeah.

01:10:51   So like when I got the MacBook Air completely won me over with the review unit and I was

01:10:54   like, this is the laptop I want, but I still need something to produce my shows.

01:10:58   And that's really powerful and it's doing a great job for me.

01:11:01   And I always thought maybe the Mac Studio makes sense for the actual physical setup

01:11:06   that I have, but I was nervous that it was a one and done, but it's not.

01:11:11   It's not.

01:11:12   So now I don't know when or if I would, I'm probably a couple of years away now from still

01:11:18   wanting to upgrade that machine.

01:11:20   Sell that MacBook Pro.

01:11:21   I might do.

01:11:22   I'll see.

01:11:23   But my point now is I now feel confident in Mac Studio as a thing.

01:11:28   I can like get on board with that idea.

01:11:32   Mac Studio is more of a representation of Apple's vision of what computing is in Apple

01:11:39   Silicon for pro users than the Mac Pro is.

01:11:44   The Mac Pro is like there because it needs to be there and it's nice to have it and all

01:11:49   of that.

01:11:50   But the fact is that given the priorities that Apple has done for Apple Silicon in terms

01:11:55   of things like closely integrating the GPU and the memory and all those things, the Mac

01:11:59   Studio is the ultimate kind of iteration of that philosophy.

01:12:04   The Mac Pro is more like a little sideline where it's tweaked a little bit and it's a

01:12:07   little more modular because some people want that.

01:12:09   But like the purity of the vision, I think, is that Mac Studio.

01:12:15   What a day.

01:12:16   Big day.

01:12:17   Huge day.

01:12:18   This is going to take some time to process.

01:12:19   I feel like we had two WWDC keynotes today.

01:12:21   It felt like that a little bit, doesn't it?

01:12:23   And so I'm very excited to be here and we can bathe in the information over the next

01:12:29   few days and then we'll be recording together again on Monday as we'll ring in the beginning

01:12:35   of the Summer of Fun and we'll talk more about this stuff.

01:12:38   We'll have more information and we'll be able to dig into it further.

01:12:40   Speaking of the Summer of Fun, don't forget that you can get your exclusive official Summer

01:12:45   of Fun merchandise right now by going to upgradeyourwardrobe.com.

01:12:48   Go and check out the new Thunderbolt Doc Surf Shop t-shirt.

01:12:52   It's very fun, very cool, great colors.

01:12:55   Thanks to designer JD.

01:12:56   Yes.

01:12:57   I had a vision of a Surf Shop shirt and JD came through.

01:13:02   JD came through.

01:13:03   If you want to send us your feedback, follow up and questions, I'm sure you'll have a ton

01:13:07   of Ask Upgrade questions for us the next week.

01:13:09   Go to upgradefeedback.com.

01:13:11   You can check out Jason and Dan's work at sixcolors.com.

01:13:14   I'm sure you're going to have a ton of stuff going on over the next few weeks.

01:13:17   You can hear Jason's shows here on RelayFM and the incomparable.com.

01:13:20   Check out Downstream and the new Downstream Plus.

01:13:23   That's a really cool thing you're doing.

01:13:25   You can listen to my shows here on RelayFM and check out my work at cortexbrand.com.

01:13:28   We're on Mastodon.

01:13:30   Jason is at Jason now on zeppelin.flight.

01:13:32   You can find me as @imike on mike.social.

01:13:35   You can also find the show as @upgrade on relayfm.social where you can also see video

01:13:39   clips along on our TikTok and Instagram accounts.

01:13:42   We are @upgraderelay on both.

01:13:44   I was hanging out with a video consultant at the show, Jeremy Burge, yesterday and he

01:13:47   posted an official TikTok face reveal for me, which is apparently a thing.

01:13:52   We, thanks to the people at Apple, have video of this.

01:13:56   Yes, we'll try to post it somewhere.

01:13:58   So this show, I mean you've already heard it now, but there'll be a video version if

01:14:01   you just want to see what it looked like and we'll put some clips up I'm sure somewhere.

01:14:05   Hi everybody.

01:14:06   Hi everyone.

01:14:07   Thank you to our members who support us at Upgrade Plus.

01:14:10   You can go to getupgradeplus.com to find out more.

01:14:13   Thank you to Fitbud and Notion and Squarespace for their support of this show.

01:14:17   First of all, thank you for listening.

01:14:19   Until next time, say goodbye just now.

01:14:21   Goodbye Mike Hurley.

01:14:22   Bye.

01:14:23   Bye.

01:14:23   Bye.

01:14:26   Bye.

01:14:36   [MUSIC PLAYING]