PodSearch

Upgrade

520: Cruel Summer

 

00:00:00 ◼   ► [Music]

00:00:09 ◼   ► For Relay FM, this is Upgrade, Episode 520 for July 8, 2024. Today's show is brought

00:00:16 ◼   ► to you by Squarespace and Ooni Pizza Ovens. My name is Mike Hurley and I have the pleasure

00:00:21 ◼   ► of being joined by Jason Snow. Hi, Jason.

00:00:24 ◼   ► Mike, the 520 error occurs when the Origin web server initiates a connection but fails

00:00:29 ◼   ► to finalize the request. It's very sad. I have a Snow Talk question

00:00:33 ◼   ► for you. It comes from Braden, who wants to know, "Jason, on a previous episode, you discussed

00:00:38 ◼   ► your home weather widget and mentioned you had a home weather station. Can you tell us

00:00:43 ◼   ► more about your weather station? Was it a custom build or did you buy the sensors as

00:00:47 ◼   ► part of the bundle?" So for new listeners, this is the potentially annual breakdown of

00:00:52 ◼   ► Jason's weather station. Some are fun. Yes, some are fun. Thank you. Currently, only

00:00:59 ◼   ► 58 degrees out there, Fahrenheit's chilly morning. And you know that, you know. And

00:01:03 ◼   ► I know that, and that's right outside. In fact, so I wrote about that this week on Mass

00:01:10 ◼   ► Avon. I don't think I posted anything about it, but I did post a gist of my scriptable

00:01:14 ◼   ► widget. So I use the excellent scriptable app, which lets you, among other things, write

00:01:19 ◼   ► widgets, iOS widgets in JavaScript. And I took a couple of widgets that I liked that

00:01:26 ◼   ► were doing slightly different things that were posted about in the Automators Forum.

00:01:31 ◼   ► And I updated them all a bit and got them to work with my weather station. And that

00:01:38 ◼   ► was great. But over the weekend, I realized I could, what I did was, it was 80 degrees

00:01:43 ◼   ► outside. And my weather widget on my iPhone in standby mode in the kitchen said 68 degrees.

00:01:53 ◼   ► And that was like really, really wrong. And it showed how the relying on non-local sources

00:02:00 ◼   ► for temperatures here in our weird Bay Area micro-climb was a bad idea. So I updated the

00:02:08 ◼   ► scriptable widget to support standby, which just, it's a small widget blown up and I had

00:02:14 ◼   ► to do a couple of tweaks. But now it actually shows the current, my phone in standby is

00:02:19 ◼   ► showing the data from my weather station as well as a forecast from Apple weather, from

00:02:25 ◼   ► a weather kit. So that was great. And I've done a lot of this where basically to talk

00:02:30 ◼   ► about the software side first, I have an app that's a very old, but continues to be updated

00:02:35 ◼   ► Mac app called WeatherCat that talks to the weather station and pulls down the data and

00:02:42 ◼   ► then generates a webpage with it. And I'm also generating a bunch of JSON and some other

00:02:48 ◼   ► feed stuff with it too. And then I got a bunch of scripts that run on my Mac mini server

00:02:55 ◼   ► that do like, I've got Python scripts that do some charting. It's a whole thing that

00:03:00 ◼   ► I've built up because you don't have to do that. You can just use, my weather station

00:03:05 ◼   ► comes with a webpage you can look at that shows current status. But like, I really like

00:03:09 ◼   ► that I've got a database with all the data and it generates stats all time and stuff

00:03:13 ◼   ► like that. And then my scripts parse the data file and do stuff with it and generate charts.

00:03:18 ◼   ► It's fun. It's like a little hobby on the 4th of July is when I did this thing and it

00:03:23 ◼   ► was like, well, it's a holiday today so I don't have to do work. Instead I'm going to

00:03:27 ◼   ► edit some JavaScript. Whee! Oh, so exciting. I don't like JavaScript, but I did it. It

00:03:33 ◼   ► worked. So that's the software side. I will put some links in the show notes of some of

00:03:37 ◼   ► my stories on six colors about it. The weather station, in fact, we'll put a link in the

00:03:42 ◼   ► show notes to the story I wrote when I decommissioned my old weather station after 17 years on

00:03:47 ◼   ► the job. I put it in in 2004. It lasted until 2022 where it finally sort of like, I replaced

00:03:56 ◼   ► a bunch of parts, but it really just kind of was like falling apart and at the end of

00:04:00 ◼   ► its life. And so I, and they had updated it over time, but like, cause the internet wasn't

00:04:07 ◼   ► really a thing and wifi was barely a thing and it was using like a serial port. So I

00:04:12 ◼   ► had to have an adapter and I had to connect and over the years I updated it, but it was

00:04:16 ◼   ► still a kind of really old tech, nineties tech essentially. So in 2022 I updated it

00:04:24 ◼   ► and because that original station was a Davis Vantage Pro, I decided I would buy another

00:04:30 ◼   ► Davis weather station. The Davis weather stations are a little bit more, they're a little bit

00:04:35 ◼   ► extra in terms of what they are and also in terms of what they cost. There are lots of

00:04:39 ◼   ► really nice, simple weather stations that you can get from like Netatmo and places like

00:04:45 ◼   ► that. But I got the Davis Vantage View this time, which is a little cheaper. Some of the

00:04:50 ◼   ► sensors that are on the Vantage Pro I never really used and didn't really care enough

00:04:54 ◼   ► to pay more money for. And the nice thing about the Vantage View is it's more modern.

00:05:01 ◼   ► They've built a modern thing on the inside. I have on my network that basically is the

00:05:06 ◼   ► wireless receiver cause it's completely wireless. It's solar powered. And then this little box

00:05:12 ◼   ► sits in my house attached to my network and receives the data from that. And then everything

00:05:18 ◼   ► else talks to the data. So Vantage View. And I do not have the console because I got rid

00:05:27 ◼   ► of the console. They sell you a very seventies, almost eighties, I guess, looking console

00:05:35 ◼   ► that has little LCD number readouts on it and stuff. But I have that for the old one

00:05:45 ◼   ► and it's unnecessary. So the new one is entirely just like if you want to look at the temperature,

00:05:50 ◼   ► look on the internet or many devices that I've got at my house to do this in a bunch

00:05:56 ◼   ► of places. But I love it. It's great. And if for nothing else that I know exactly what

00:05:59 ◼   ► the temperature is outside and I don't get in a situation where it's 68 degrees or 60

00:06:05 ◼   ► yeah, 68 degrees and then you step outside and it's actually 80 degrees. No, I don't

00:06:09 ◼   ► like that. Not at all.

00:06:11 ◼   ► No, thank you. Thank you so much to Brayden for sending in that question. If you would

00:06:15 ◼   ► like to send in a question to help us open a future episode of the show, remember we

00:06:19 ◼   ► are looking for, and thank you to everybody that is sending in summer related, you know,

00:06:25 ◼   ► warm related, warmth related, anything kind of questions for Snow Talk. Just go to upgrade

00:06:29 ◼   ► feedback.com and you can send in your Snow Talk question.

00:06:32 ◼   ► I just want to point out that Snow Talk was built to get me to not talk about the weather.

00:06:37 ◼   ► Yeah. Well, it was to stop the small talk was the idea.

00:06:42 ◼   ► I know. Yes. But it was mostly about, it was a lot of weather talk in the small talk.

00:06:45 ◼   ► Sure was. Sure was. We're going to let you get it once a year, you know?

00:06:49 ◼   ► Thank you. Thank you. That was my day in the sun or the fog as it turns out.

00:06:53 ◼   ► Indeed. How was your 4th of July, Jason Snow? Did you have a nice time?

00:06:57 ◼   ► Oh, have we left Snow Talk and we're just talking now?

00:07:00 ◼   ► We're in follow up now. Well, we're following up from last week where we spoke about the

00:07:03 ◼   ► fact that 4th of July was coming. 4th of July has happened. We're following up on that.

00:07:07 ◼   ► Thank you. It's now the 8th of July, so we can follow up on the 4th.

00:07:10 ◼   ► Really everything related to calendars technically is follow up.

00:07:13 ◼   ► Yes, correct. Correct.

00:07:15 ◼   ► Great. It was lovely. It was a hot day. We had a bit of a heat wave. Sorry for the weather

00:07:20 ◼   ► talk. A bit of a heat wave, although where we live, it doesn't get that hot. Even when

00:07:24 ◼   ► it gets hot, it doesn't get that hot. I fixed a weather widget just for fun recreationally.

00:07:35 ◼   ► We walked the dog, read the book, sat outside because it was a nice warm day. We cooked

00:07:44 ◼   ► on the grill because we didn't want to cook inside because it was a warm day. We had set

00:07:48 ◼   ► up, we got stuff the day before so that we could do a proper 4th of July. We had burgers.

00:07:54 ◼   ► We had grilled zucchini. We had grilled corn. You soak ears of corn for a couple hours and

00:08:04 ◼   ► then you can actually just put them on the grill for about 20 minutes and they steam

00:08:08 ◼   ► cook themselves. Then we ate it outside. Another thing I did, our outdoor table hasn't gotten

00:08:15 ◼   ► a lot of use this year so far and I got the power washer out and washed it down. We got

00:08:23 ◼   ► to eat at the table outside. It was very nice. It was lovely. That was what we were going

00:08:29 ◼   ► for for 4th of July. That was it. It was just pretty simple. Our son's home. The three of

00:08:36 ◼   ► us got to have our dinner together outside. It was great.

00:08:39 ◼   ► Sounds lovely. How was your 4th of July, Mike?

00:08:42 ◼   ► It was good actually. We effectively appointed a new government.

00:08:45 ◼   ► Right. Oh, that's right. It was election day.

00:08:47 ◼   ► Yeah, pretty busy 4th of July over here in England.

00:08:49 ◼   ► Great day for Keir Starmer. Bad day for Rishi Sunak.

00:08:53 ◼   ► Yeah, bad day for all conservatives really if you think about it. But yes, we effectively

00:08:59 ◼   ► installed a new government which seems like it's harder and harder to do these days but

00:09:03 ◼   ► we were able to manage it.

00:09:04 ◼   ► Good job.

00:09:05 ◼   ► Congratulations to everybody involved. It's been an exciting week in the UK. It's fun

00:09:11 ◼   ► actually. It's a lot of fun.

00:09:14 ◼   ► I have some follow up. Bradley and Josh wrote in regarding the Upgrade American quiz. Bradley

00:09:19 ◼   ► says the Upgrade American quiz started in SNL Talk. We had a few questions in SNL Talk

00:09:25 ◼   ► and then continued in Upgrade Plus last week. Go to getupgradeplus.com and sign up if you

00:09:29 ◼   ► want to. Bradley says, "I think there may have been an error. The longest river in the

00:09:34 ◼   ► United States is the Missouri River, not the Mississippi River. I'm a hydraulic engineer

00:09:39 ◼   ► who works on Mississippi River projects for both navigation and environmental purposes.

00:09:44 ◼   ► I do a decent amount of public outreach for my job as well and the Missouri River being

00:09:49 ◼   ► the longest is always a fun bit of trivia I try to work in for audience participation."

00:09:54 ◼   ► And Josh says, "People disagree as to whether the Missouri or the Mississippi is the longest

00:09:58 ◼   ► river but according to the USGS, whatever that is, the Missouri River comes out ahead

00:10:05 ◼   ► by 200 miles totaling an impressive 2,540 miles from source to mouth."

00:10:12 ◼   ► I for one cannot believe that people are doubting the accuracy of an apparently AI generated

00:10:17 ◼   ► quiz posted to a website as SEO spam that I found in a rudimentary Google search that

00:10:22 ◼   ► involved many repeated questions. Some questions that were clearly wrong that I skipped, some

00:10:28 ◼   ► questions that included the answer in the question and when somebody on the Discord

00:10:35 ◼   ► said I was disappointed because every answer was A, I had to go look because I didn't disbelieve

00:10:42 ◼   ► them initially. I thought, well, that would be just like that quiz to also have every

00:10:46 ◼   ► right answer be A. It's not true. Their right answers came from all the different letters

00:10:52 ◼   ► and it was, if anything, C was a little oversubscribed.

00:10:55 ◼   ► But they weren't all necessarily correct.

00:10:58 ◼   ► But they weren't. They weren't. So I think, Mike, I think emotionally the Mississippi

00:11:03 ◼   ► River is the heart of America and that's why that question was wrong. So there you go.

00:11:09 ◼   ► Well done. I think you still got it right emotionally, spiritually. So good job.

00:11:13 ◼   ► Well, you know, according to the quiz, I got it correct and that's kind of all that matters.

00:11:17 ◼   ► Well, I think that was my feedback to Bradley was I think the point is that the answer in

00:11:29 ◼   ► the quiz is the answer you need to give. It doesn't matter if it's wrong. That was the

00:11:33 ◼   ► answer. So you correctly answered the quiz, if not the correct answer.

00:11:38 ◼   ► My points don't change, but the provenance of those questions is maybe to be doubted.

00:11:43 ◼   ► You can hang on to those points.

00:11:44 ◼   ► I will. I did. I was very proud of myself. I think I did well. William wrote in to say,

00:11:49 ◼   ► Ming-Chi Kuo's suggestion that the infrared cameras in AirPods are being meant for spatial

00:11:54 ◼   ► audio is not entirely nonsense. Currently, AirPods use accelerometer data to determine

00:11:59 ◼   ► the user's head position. Slight inaccuracy in the sensor data over time accumulates,

00:12:05 ◼   ► leading to gradual shifts that must be corrected. It also works poorly in cars, trains, planes,

00:12:11 ◼   ► etc. Infrared cameras would allow them to calibrate the accelerometer readings against

00:12:15 ◼   ► fixed objects nearby. I have actually experienced what William is talking about, where I've

00:12:20 ◼   ► been using spatial audio and have turned my head for too long. Maybe I was looking at

00:12:25 ◼   ► something and washing something on my iPad.

00:12:27 ◼   ► Uh-huh. It recenters.

00:12:28 ◼   ► And you feel it shift. You can feel it shift. You say, "Well, that's not right." But obviously

00:12:32 ◼   ► the accelerometer is getting confused.

00:12:34 ◼   ► That's not it. What's happening is it doesn't know and it may have drifted over time. So

00:12:40 ◼   ► if you settle in a new sort of like standard position, at some point it infers from that

00:12:44 ◼   ► that that is forward and then it recenters.

00:12:47 ◼   ► Yeah. That was kind of what I meant, but I fully explained it. Right. So this is interesting.

00:12:53 ◼   ► It's like maybe they will use it for that. But again, like I think William's making a

00:12:56 ◼   ► great point, but I still think we can go back to what we were talking about. The idea that

00:12:59 ◼   ► this is to be used for the Vision Pro specifically still seems weird to me.

00:13:04 ◼   ► Yeah. That's, I appreciate William's phrasing here isn't entirely nonsense. It's not, and

00:13:09 ◼   ► I'm aware of the recentering kind of system. First off, yeah. The Mingshi quote report was,

00:13:14 ◼   ► "Oh, how will the Vision Pro be able to do spatial things?" And it's like, well, it's

00:13:17 ◼   ► got a million sensors on it. So that might be one way. But my larger point was even if

00:13:22 ◼   ► we take Vision Pro out of it and we say just AirPods in general, my argument is I don't

00:13:27 ◼   ► see how you need to add a camera just to make it slightly better. Like it's good enough.

00:13:35 ◼   ► It's not important enough of a feature to go to the lengths of adding an infrared camera

00:13:40 ◼   ► on the AirPods. It's too much. It's way too much.

00:13:42 ◼   ► I just don't think it's worth it just for that described case. And certainly not for

00:13:48 ◼   ► the case of how will the poor Vision Pro know which way is up because it does. It's got

00:13:52 ◼   ► lots of ways to do that. Yeah. And Richard wrote in to say, "An infrared

00:13:56 ◼   ► camera in the AirPods could be inward facing and could monitor temperature of the human

00:14:00 ◼   ► body." Which I thought was an interesting idea. That's true. I think that that's an

00:14:05 ◼   ► interesting thought that the infrared camera is actually the inside camera. And this came

00:14:09 ◼   ► up, I think you guys on Connected may have been talking about this, a podcast I listened

00:14:13 ◼   ► to last week, I'm not sure, was talking about AirPods and the phrase, maybe it was ATP,

00:14:20 ◼   ► the phrase, "There's not a microphone on the inside" came up. And I thought, well, there

00:14:24 ◼   ► is. There is a microphone on the inside of AirPods. That's how it does its noise canceling

00:14:31 ◼   ► is it's not just noise canceling the outside. It's actually listening to what happens on

00:14:35 ◼   ► the inside and then adjusting based on that. It's wild, but it does it. It's listening

00:14:41 ◼   ► to your ears. So the AirPods are reading my mind.

00:14:46 ◼   ► But if, you know, could this be the actually hiding in plain sight, the much suggested

00:14:52 ◼   ► your AirPods are going to start monitoring health data feature? Maybe possible. I don't

00:14:58 ◼   ► know enough about whether like about this particular part infrared camera, is it, is

00:15:03 ◼   ► this a cheap expedient way to measure temperature or is there a cheaper, more expedient way

00:15:09 ◼   ► to measure temperature given that they need to look down the air canal? Maybe this is

00:15:13 ◼   ► the way they do it. I don't know. I don't know.

00:15:16 ◼   ► Somebody knows.

00:15:17 ◼   ► Yeah, no, we don't know.

00:15:20 ◼   ► Apple's F1 movie is going to be called F1. It previously was untitled and they're using

00:15:25 ◼   ► the Formula One logo, which is very intriguing to me. They've also released a trailer of

00:15:29 ◼   ► the movie, which I thought looked also interesting. The thing that I was most drawn by is the

00:15:34 ◼   ► high quality imagery of like being mounted to a Formula One car. And it's answered a

00:15:40 ◼   ► question they've since answered a question I had. This movie was shot in IMAX and will

00:15:44 ◼   ► be shown in IMAX, which is what I was hoping would happen because it felt like that was

00:15:48 ◼   ► the right approach for this movie. It's starting to feel like to me that this may be Apple's

00:15:55 ◼   ► first actual attempt to truly releasing a movie. Like they've dabbled I feel like with

00:16:02 ◼   ► like Napoleon and Killers of the Flower Moon where they felt like somewhat limited releases.

00:16:08 ◼   ► But if they're really going to go and like do this on IMAX and premium format theaters

00:16:11 ◼   ► that this feels like more of a concerted effort to release this movie widely, which I think

00:16:16 ◼   ► is the right move for it. Napoleon and Killers of the Flower Moon were also sort of awards

00:16:21 ◼   ► bait and you were appeasing the directors in order to give them a theatrical release.

00:16:28 ◼   ► And what this feels like is Apple is releasing what is essentially a blockbuster and they

00:16:33 ◼   ► wanted to do really well in theaters. And that's yeah, that feels different than saying

00:16:38 ◼   ► to Ridley Scott and Martin Scorsese, yes, we will give you a theatrical release. Exactly.

00:16:42 ◼   ► Yeah, it's a very, very good point, right? Yeah, because this is probably isn't going

00:16:47 ◼   ► to win any awards. I don't know if that's if that's what this is for. Could win, you

00:16:52 ◼   ► know, maybe a special effects award or something like that. Who knows? We've been talking a

00:16:56 ◼   ► lot about Vision Pro hand controllers and a selection of this and sent this link into

00:17:00 ◼   ► us. There is a startup called Surreal that is making a set of hand controllers that is

00:17:05 ◼   ► to be is focused to work with the Vision Pro to improve gaming and experiences with the

00:17:11 ◼   ► headset. But to get these to work directly, the primary way would be that a developer

00:17:17 ◼   ► would have to integrate the Surreal SDK into their app. There's also a way to connect it

00:17:22 ◼   ► to a Windows PC and do like a whole thing with streaming. But the idea would be as a

00:17:26 ◼   ► game developer, you would integrate the Surreal SDK into your app as a controller option.

00:17:32 ◼   ► And then you would be able to use their hand controllers, which look pretty nice. I mean,

00:17:36 ◼   ► they look very, very influenced by the Oculus controllers with along with your Vision Pro.

00:17:40 ◼   ► Yeah, I got this from a lot of people. And it's unclear how many of them sort of thought,

00:17:45 ◼   ► well, here you go. But as I said to several of them, the problem is it's not from Apple.

00:17:53 ◼   ► So like game developers aren't going to flock to Vision Pro now with their things that require

00:17:59 ◼   ► that level of integration with a hand controller and build them to an API that supports a single

00:18:05 ◼   ► company's product, which is what this is. So this feels very PR stunty to me. And their

00:18:12 ◼   ► fallback is that they have an app. Yeah, that works with Steam on a PC to let you play Steam

00:18:20 ◼   ► games on the Vision Pro and use their controllers. And like, I don't know, I'm glad this product

00:18:28 ◼   ► apparently is going to exist if it doesn't already. But like the solution is there needs

00:18:34 ◼   ► to be an SDK for this from Apple. There needs to be support in Vision OS for hand controllers

00:18:43 ◼   ► so that multiple third parties can make hand controllers and app developers just have to

00:18:49 ◼   ► support the API and then let it work itself out. Apple doesn't have to build it even.

00:18:55 ◼   ► Apple just needs to build the API and then let it happen. Let the app store happen. Let

00:19:01 ◼   ► the controllers come out. Let anybody who's building controllers be able to say we're

00:19:06 ◼   ► going to support Vision Pro. That's where it needs to go. So this is interesting, but

00:19:10 ◼   ► it feels very much like we've got a solution. Yeah, I don't envision this changing the world.

00:19:22 ◼   ► This episode is brought to you by Squarespace, the all-in-one website platform for entrepreneurs

00:19:27 ◼   ► to stand out and succeed online. Whether you're starting out or managing a growing brand,

00:19:32 ◼   ► you can stand out from the crowd of a beautiful website, engage with your audience and sell

00:19:35 ◼   ► your products, services, or even the content you create. Squarespace has got everything

00:19:40 ◼   ► you need all in one place, all on your terms. I have been a huge fan of Squarespace for

00:19:46 ◼   ► like 15 years. I have been using them forever. And of course, as well, you know, one of the

00:19:53 ◼   ► things I love about Squarespace is how they support podcasting. I mean, Relay FM is in

00:19:56 ◼   ► its 10th year this year, and they have been a sponsor of Relay FM shows every month for

00:20:03 ◼   ► 10 years. So we thank Squarespace for that. And we love Squarespace because they make

00:20:08 ◼   ► incredible tools. If you're looking to get started online, or if you have a friend or

00:20:12 ◼   ► an organization that you're a part of, or a family member that needs to build a website,

00:20:17 ◼   ► Squarespace is fantastic. It's super simple to get started with a personalized website

00:20:21 ◼   ► thanks to their new guided design system, Squarespace Blueprint. You choose from a professionally

00:20:25 ◼   ► curated layout with styling options to build a unique online presence from the ground up,

00:20:30 ◼   ► tailored to suit your brand or business and optimized for every device. Then you easily

00:20:35 ◼   ► launch your website and get discovered with fast, integrated, optimized SEO tools so you

00:20:40 ◼   ► show up more often to more people growing the way that you want to. Selling things on

00:20:45 ◼   ► Squarespace is incredibly easy. You can sell physical goods and they have all of the integrations

00:20:49 ◼   ► you need to make it a breeze, but you can also sell your content too. They have all

00:20:53 ◼   ► of the tools that you need to sell exclusive content on your site by adding a paywall to

00:20:57 ◼   ► sell content or courses. You can even sell files that your customers can download like

00:21:01 ◼   ► PDFs, music or ebooks. If you got a book you want to sell, you can do it directly on your

00:21:05 ◼   ► Squarespace website. You can also integrate flexible payment options to make checkout

00:21:09 ◼   ► super seamless for your customers. They have simple but powerful payment tools. You can

00:21:13 ◼   ► easily accept credit cards, PayPal and Apple Pay. And in eligible countries offer customers

00:21:18 ◼   ► the option to buy now and pay later with Afterpay and Clearpay. Go and check this out for free

00:21:23 ◼   ► for yourself today. Go to Squarespace.com, sign up for a free trial. You can build your

00:21:27 ◼   ► entire website and see how Squarespace is going to work for you and your business. Then

00:21:31 ◼   ► when you're ready to launch, go to Squarespace.com/upgrade to save 10% off your first purchase of a website

00:21:37 ◼   ► or domain. That's Squarespace.com/upgrade when you decide to sign up to get 10% off your

00:21:42 ◼   ► first purchase and show your support for the show. Our thanks to Squarespace for their

00:21:46 ◼   ► continued support of this show and all of Relay FM.

00:21:50 ◼   ► It's time to lawyer up. Oh yes. Clunk clunk.

00:21:55 ◼   ► Clunk clunk. There it is. Another storm is brewing between friends of the show, Epic

00:22:02 ◼   ► and Apple. Love a brewing storm. I love it.

00:22:05 ◼   ► Here we go. Here we go again. Here we go again. This time over Epic's alternative app marketplace.

00:22:12 ◼   ► Essentially to now, here's what's happened. Epic went public with the fact that Apple

00:22:17 ◼   ► has rejected the notarization of the Epic game store on two occasions because of the

00:22:23 ◼   ► design of the install buttons for the applications that are inside the marketplace. Apple said

00:22:29 ◼   ► it was too similar to the design of Apple's get button in the app store, as well as Epic's

00:22:34 ◼   ► labeling of in-app purchases looking too similar to Apple's. After Epic went public with this,

00:22:40 ◼   ► the next day Apple approved a previously rejected notarization. They say, "Oh no, this one

00:22:46 ◼   ► is fine," even though they previously rejected it for these reasons. But they have said to

00:22:49 ◼   ► Epic that this rejection is temporary and they expect the buttons to be changed. Epic have

00:22:55 ◼   ► said that they are sharing screenshots of their store with EC regulators. They have

00:23:01 ◼   ► chosen to not publicly show the screenshots. What's your take on this?

00:23:06 ◼   ► I, okay. Look, Epic does a lot of stuff. I think Epic is often a jerk. I think Tim Sweeney

00:23:16 ◼   ► is a jerk. But it doesn't mean they're wrong. It doesn't mean they're wrong.

00:23:22 ◼   ► Broken jerks just were right twice a day.

00:23:25 ◼   ► Twice a day, but only twice.

00:23:26 ◼   ► Let me talk to you too.

00:23:27 ◼   ► I think it just kind of jerks about it. So look, we don't know what those look like.

00:23:35 ◼   ► We don't know. I think it was Ryan Jones, developer of Flighty, who actually asked Tim

00:23:39 ◼   ► Sweeney, "Can you post the screenshots?" And they're like, "No, we're not going to do that.

00:23:43 ◼   ► We're not going to play that game." He's like, "Ah." And Ryan Jones' answer was something

00:23:46 ◼   ► like, "I'm just asking because Apple's complained about that stuff with my apps too." It does

00:23:51 ◼   ► happen.

00:23:52 ◼   ► I think the challenge here is they're using the notarization process for external apps

00:23:59 ◼   ► to do it. And I know like John Gruber wrote a post who was like, "Who are we going to

00:24:05 ◼   ► trust? Epic is notably untrustworthy." And then there's Apple, which is like, "Well,

00:24:09 ◼   ► yeah, but there have been a lot of issues with Apple's behavior, especially regarding

00:24:13 ◼   ► the EU, especially regarding alternative app stores."

00:24:16 ◼   ► I'm not sure we can particularly call Apple trustworthy when it comes to the accepting

00:24:20 ◼   ► and rejecting of applications.

00:24:23 ◼   ► And I think that Apple, it's not quite politicizing, but Apple making notarization something other

00:24:34 ◼   ► than a security check and making it a place where they're enforcing other policies is

00:24:43 ◼   ► bad. Let's just, I'll put it that way. I think you are turning something that is meant to

00:24:49 ◼   ► be essentially neutral, essentially just a, "Let's make sure this follows some very specific

00:24:57 ◼   ► rules so people aren't harmed, but we're not interceding as a gatekeeper. We're more just

00:25:03 ◼   ► checking things out as a platform owner." It requires Apple to think of itself as a platform

00:25:09 ◼   ► owner and not as a gatekeeper. That's sort of the deal there. And that's why it's allowed

00:25:16 ◼   ► by the EU. If the EU allows the notarization step, it's because the notarization step is

00:25:23 ◼   ► not being used to be a gatekeeper. Otherwise, they won't allow it. Otherwise, they'll say

00:25:27 ◼   ► you can't notarize apps. And that has restrictions, that has problems because it is a security

00:25:33 ◼   ► measure. So what makes me mad about the situation is Apple is taking a security measure that

00:25:38 ◼   ► is probably good and necessary and saves everybody from really bad stuff in the EU in this

00:25:46 ◼   ► case for iOS notarization and muddies the waters by having it be like, "Well, yeah,

00:25:51 ◼   ► but we have a policy against emulators, so we're gonna reject you." Or, "We're gonna

00:25:56 ◼   ► spend months holding up your apps like what Riley Testud says is happening with Alt Store."

00:26:02 ◼   ► Or in this case, "We don't like your button in your app." And what Tim Sweeney said is

00:26:08 ◼   ► like, "There's a big thing at the top. This is Epic Store." There's no attempt in this

00:26:12 ◼   ► app to, according to Epic, to pretend to be the app store.

00:26:17 ◼   ► Especially when Apple makes it so hard to install these things in the first place. Nobody's

00:26:21 ◼   ► surprised that they've installed it.

00:26:23 ◼   ► So suggesting that a design button, and I'll also say something so generic as an install

00:26:28 ◼   ► button or a get button, as a security risk that must be used via notarization, what it

00:26:37 ◼   ► is is it's Apple using security as an excuse to exert control that they're used to exerting.

00:26:45 ◼   ► And I have a hard time seeing a scenario here where Apple isn't in the wrong. Apple needs

00:26:50 ◼   ► to—Apple's playing a dangerous game with notarization, and I think they're gonna get

00:26:55 ◼   ► slapped for it because they're turning their security excuse into just that, into a thing

00:27:02 ◼   ► that they're using in order to do a de facto control of outside the app store.

00:27:08 ◼   ► And they promised not to do that. They haven't done it on the Mac, but in the EU it seems

00:27:14 ◼   ► like they have decided to change their story and say, "No, we're gonna use iOS notarization

00:27:19 ◼   ► to reject anything that displeases us and act as a gatekeeper." And again, I think notarization

00:27:26 ◼   ► is a good step to have in the process. I think having Apple as a platform owner look at stuff

00:27:32 ◼   ► that's coming in and say, "Oh, this is malware. We're not gonna sign it. We're gonna reject

00:27:37 ◼   ► it," is a good thing. But if you start turning it into an app store rejection and approval

00:27:43 ◼   ► process that has a lot to do with things that are not fundamental security, but it's like,

00:27:48 ◼   ► "Well, we just don't like it that way. We want you to change it," then the whole thing

00:27:53 ◼   ► has the potential to just get thrown out, which actually makes it worse for everybody.

00:27:56 ◼   ► And I don't know, maybe that's their intent, is to say, "The EU forced us to make this

00:28:01 ◼   ► terrible," but it's on them. They're the ones who are muddying what should be a very clear,

00:28:07 ◼   ► pristine, straightforward notarization process as it is and has been for years now on macOS.

00:28:14 ◼   ► I'm gonna read the Notarization for iOS Apps guidelines for security. "Apps cannot enable

00:28:22 ◼   ► distribution of malware or suspicious or unwanted software. They cannot download executable

00:28:27 ◼   ► code, read outside of the container or direct users to lower the security on their system

00:28:32 ◼   ► or device. Also, apps must provide transparency and allow user consent to enable any party

00:28:38 ◼   ► to access the system or device or reconfigure the system or other software." I don't know

00:28:43 ◼   ► within that the issue around a "Get" button. And the other things, accuracy, functionality,

00:28:49 ◼   ► safety, and privacy definitely doesn't apply to either of these as well, and this is from

00:28:55 ◼   ► the review guidelines. So I think it's very clear at this point, as you said, that Apple

00:29:01 ◼   ► are using notarization as essentially app review, which they said they wouldn't do,

00:29:07 ◼   ► but they appear to be doing, because I can't see a scenario looking at the notarization

00:29:12 ◼   ► guidelines how the look of a button could be argued. Because this should have nothing

00:29:20 ◼   ► to do with Apple now, because I would say that potentially even having notarization

00:29:27 ◼   ► at all could upset the European Union based on the way that the DMA is written, right?

00:29:34 ◼   ► The fact that Apple is still a gatekeeper, still? Yes, arguably they're using it to be

00:29:41 ◼   ► a gatekeeper, and the more they make it arbitrary and not like Mac OS, the more they're a gatekeeper.

00:29:48 ◼   ► And there's a scenario where this is fine, where everyone could be like, "Yeah, you know

00:29:53 ◼   ► what? If you're checking for malware on viruses, we're not going to argue with that, that makes

00:29:58 ◼   ► sense, but it should be an automatic process, but it isn't." And now there's just more...

00:30:05 ◼   ► And the thing I don't understand, Jason, right? I kind of get to a point, we were talking

00:30:10 ◼   ► about those a couple of weeks ago, the emulator apps, and they reject them, right? That they

00:30:14 ◼   ► maybe want to do that and get away with it. But this is epic, why would you do this? Do

00:30:21 ◼   ► you think that they weren't going to complain? Like, what was your endgame here? It's very

00:30:26 ◼   ► strange to me, I can't get my head around this one. Even the thing of like, "Oh, well,

00:30:32 ◼   ► so Epic complained, so they said it's okay, but you still got to check." It's like, what

00:30:35 ◼   ► is going on here? Like, what is the goal that they're trying to achieve from this? It's

00:30:42 ◼   ► a good question. I would also say for those who would argue, as John Gruber does, that

00:30:47 ◼   ► like, "Well, wait a second, but it's Epic here, do we really trust them?" This is how

00:30:50 ◼   ► eroded my trust is in Apple using mechanisms like Gatekeeper, or as a Gatekeeper, mechanisms

00:30:59 ◼   ► like notarization to do things beyond their remit as a steward of their platform and using

00:31:08 ◼   ► it as a crude blunt instrument to smash stuff they don't like, in violation, I think, of

00:31:14 ◼   ► the certainly the spirit of the DMA, and act as a Gatekeeper and erect new gates in order

00:31:20 ◼   ► to, because they were told they needed to, but use them as a Gatekeeper again. Like,

00:31:24 ◼   ► I think it's super telling that Epic, a company I do not like, run by a guy I think is a jerk,

00:31:32 ◼   ► I think they've got more credibility in this than Apple does. I think people at Apple should

00:31:37 ◼   ► consider that somebody like me, who observes this stuff, trusts Epic, who I don't like,

00:31:46 ◼   ► and believes them more than I believe Apple's claims at this point. And that's where Apple

00:31:51 ◼   ► is right now, is that I'm inclined to believe that this is Apple based on a whole track

00:31:56 ◼   ► record. And like, again, if Apple wants to explain itself, by all means explain yourself.

00:32:01 ◼   ► What they're doing is the same game plan as when they were arbitrarily rejecting things

00:32:08 ◼   ► in the App Store, which is, it's confusing, they obfuscate, they don't really explain

00:32:14 ◼   ► themselves, and then occasionally there'll just be a press report and then there'll be

00:32:18 ◼   ► an approval because they just don't, maybe it gets escalated to somebody who says it's

00:32:23 ◼   ► not worth it, just let it through, and we'll bureaucrat them later with a fix it ticket.

00:32:31 ◼   ► Like I just, again, if they want to make their point, I'm happy to hear it, but I don't,

00:32:38 ◼   ► it looks an awful lot like they are completely ruining the concept of notarization as a security

00:32:44 ◼   ► measure because they can't let go of the control of their platform. And I understand why they

00:32:51 ◼   ► want control of their platform, but you know what? The European Commission has said they

00:32:58 ◼   ► can't. They can't. In Europe, they don't get to have that control of their platform at

00:33:03 ◼   ► the level that they want, and they seem to not be able to let it go. And it's like, I

00:33:09 ◼   ► get why they don't like it, but I also don't like the idea that notarization is being turned

00:33:15 ◼   ► into a de facto app approval. Because what I don't like about it is it feels like they're

00:33:20 ◼   ► being disingenuous. That's what I don't like about it. Like they said it was going to be

00:33:23 ◼   ► used for one thing and they're using it for another, and it just feels disingenuous at

00:33:27 ◼   ► this point, especially when, well, if Apple, if you don't feel that way, then let's talk

00:33:33 ◼   ► about it, right? Talk about it. You're not. I will also just state, I will provide the

00:33:39 ◼   ► opposite. I get why people don't like Epic, but Epic are a very big, legitimate, very

00:33:46 ◼   ► powerful company who have performed some stunts against Apple, but these are stunts that I

00:33:53 ◼   ► ultimately agreed with where they were coming from, right? Like what people don't like Epic

00:33:58 ◼   ► for in a lot of instances is what they, you know, by sneaking in the in-app purchase stuff

00:34:04 ◼   ► into Fortnite, which, I mean, at that end, I think we go back to the argument of where

00:34:10 ◼   ► we are currently sitting is did Apple really have the right to own all of the in-app purchase

00:34:15 ◼   ► flow for something that they were ultimately uninvolved with, with the success of Fortnite?

00:34:20 ◼   ► Fortnite wasn't successful because of Apple, right? But yet they wanted their 30%. Like

00:34:25 ◼   ► that's what a lot of people don't like Epic for, but if you like any of what's happening

00:34:30 ◼   ► now, like anything that's happening now, Epic had the reason for it. But then I also think

00:34:35 ◼   ► that's why some people don't like Epic even more because they don't like what Apple's

00:34:38 ◼   ► currently having to do. This all goes back to that free Fortnite. That's where all of

00:34:42 ◼   ► this started, this free Fortnite. So that was, man, that was a great day though. That

00:34:47 ◼   ► was so exciting. It was so much fun. God, that was a great day. But yeah, that's where

00:34:52 ◼   ► we are. Who knows what we'll be next week, but I just, I'm kind of just flabbergasted

00:34:56 ◼   ► about the fact that they're playing this game with this particular company. Like it doesn't,

00:35:01 ◼   ► I just wished I could understand the logic behind that because surely I do not see it.

00:35:10 ◼   ► I also think, you know, one of their motivations here, I mean, I think some of this at this

00:35:14 ◼   ► point is, is they view him as an enemy and they're just going to, Apple views Epic as

00:35:19 ◼   ► an enemy and they're going to treat him that way. But I think there's a larger issue here,

00:35:23 ◼   ► which is Apple has often been motivated to take their cut, right? They believe that they,

00:35:27 ◼   ► if you, Oh great, you didn't build Fortnite on our platform, but you want to be on our

00:35:30 ◼   ► platform. Well, that's fine, but you got to cut us in. We want our cut. That's a classic

00:35:34 ◼   ► Apple maneuver. It's been like that for years. Apple wants its money and Apple believes that

00:35:38 ◼   ► everybody that's on its products and platforms and is making money from things that are related

00:35:43 ◼   ► to Apple is all built on the greatness of Apple and that Apple deserves to be paid for

00:35:48 ◼   ► it. That is a fundamental that Steve Jobs brought back to the company when he revived

00:35:53 ◼   ► it in the late nineties and they want their money. And I look at something like this and

00:35:57 ◼   ► think you're following this instinct so far that I don't know about European regulators

00:36:03 ◼   ► and politics and things like that, but I look at this and think for want of your cut, you're

00:36:10 ◼   ► going to get an enormous fine, an enormous fine because this is the kind of behavior

00:36:15 ◼   ► that will lead to an enormous fine from the EU, which is it, it's like you agreed to fix

00:36:21 ◼   ► this and now you've turned the fix into a, an app review. The things that they tried

00:36:29 ◼   ► to do in public to be legitimate, they were potentially running in the way of a fine,

00:36:34 ◼   ► right? Let alone now what they're doing. Post it. Very strange, very strange. Saddle up

00:36:43 ◼   ► for Rumor Roundup. Yeehaw. Mark Gurman is reporting that Phil Schiller will get an observer

00:36:48 ◼   ► board seat at Open AI as part of their arrangement with Apple. They're like Apple will get a

00:36:53 ◼   ► seat and that is going to be filled by Phil Schiller. This is the same arrangement that

00:36:59 ◼   ► Open AI have with Microsoft where they have, I believe it's Satya Nadella sits on the board

00:37:04 ◼   ► as an observer. This was part of the fallout of the like Sam Altman drama leaving Open

00:37:11 ◼   ► AI will be kicked out and then coming back and they changed the whole board. An observer

00:37:16 ◼   ► or an Open AI's board cannot vote or take, make any decisions about the company, but

00:37:22 ◼   ► because they're on the board, they are aware of the company roadmap. They, they're, they're

00:37:27 ◼   ► present in board meetings, et cetera. Well, I think it's great that they're giving Phil

00:37:31 ◼   ► Schiller stuff to do. I think he's already doing a lot of stuff. I think that whole previous

00:37:37 ◼   ► thing we spoke about, he might have been involved in that, but Phil Schiller being given a seat

00:37:42 ◼   ► on the board or as you put it, the seat that will be filled by Phil Schiller. I just want

00:37:45 ◼   ► to say the phrase Phil Schiller's seat filler. Oh, anyway. Um, because that's where we are.

00:37:51 ◼   ► Phil Schiller seat filler. There he is. He's there. I have seen people like everybody needs

00:37:56 ◼   ► to have a hot take on stuff, right? Like, so I've seen people like, what does it mean?

00:38:00 ◼   ► And what do they do and why are they getting in bed with these awful people and all this

00:38:04 ◼   ► stuff? And I'll just say if, if my company had a partnership with Open AI and I had as

00:38:12 ◼   ► a part of that, the ability to have one of my people sit in on the board meetings just

00:38:17 ◼   ► as Microsoft does so that this thing that might be connected to my company in some way

00:38:22 ◼   ► and is kind of weirdly run that I had some more understanding of what they were doing.

00:38:31 ◼   ► And even though I'm not controlling it at all, it gives me a better sense of whether

00:38:35 ◼   ► they are doing good stuff or whether they're going off the rails. I think it's obviously

00:38:39 ◼   ► much more important for Microsoft that is hugely invested in Open AI and it's much more

00:38:47 ◼   ► mission critical for Microsoft than Apple. But this idea of having some actual like real

00:38:53 ◼   ► tech companies watching the clown show at Open AI and making sure that they don't continue,

00:39:00 ◼   ► you know, return to their clownish ways that they're not doing stuff that's bizarre. Like

00:39:06 ◼   ► I view it as that. This is not adult supervision. It's more like adults in the room to offer

00:39:12 ◼   ► advice and also be able to go back to their companies and go, oh boy, uh, this is what

00:39:19 ◼   ► a Open AI is up to. So, oh, there's this exciting thing they're working on, right? Well, how

00:39:23 ◼   ► can we integrate that? When I see this, I'm like, man, what, what, what are Microsoft

00:39:30 ◼   ► thinking about all of this, right? Where it's Apple's coming in and getting the same, the

00:39:36 ◼   ► same like treatment for, and then for way less. Like I can't, I'm very intrigued to

00:39:44 ◼   ► see what, what Microsoft's end game is here. Like, because what it looks like is they're

00:39:48 ◼   ► starting to build their own stuff that they will be able to replace. And it's like, well

00:39:54 ◼   ► then what happens to Open AI? Because Open AI benefits significantly from the infrastructure

00:39:59 ◼   ► they get from Microsoft. Really interesting. I think based on such in Dell's history, I

00:40:04 ◼   ► actually think he doesn't care because this is not the Microsoft of old. Yeah. Microsoft

00:40:08 ◼   ► doesn't have a mobile operating system, right? It doesn't, it's got windows. That's great.

00:40:14 ◼   ► They're integrating all this stuff into copilot PCs and all that. They don't have a mobile

00:40:17 ◼   ► operating system and they're heavily invested in Open AI and the competition is Google.

00:40:22 ◼   ► And along this one particular axis, it's Apple and Microsoft and Open AI on one side and

00:40:31 ◼   ► Google on the other. Yeah. And so they are, there is a lot of alignment. I have heard,

00:40:35 ◼   ► they said, if there's something top secret that is involving the Microsoft relationship

00:40:38 ◼   ► with Open AI, they can, you know, they'll, they'll ask Phil Schiller to leave the room.

00:40:42 ◼   ► He will leave his seat that he was filling, feeling fulfilled and Phil will move outside

00:40:49 ◼   ► for a Phil's coffee maybe. I mean, technically any coffee that Phil Schiller has is Phil's

00:40:53 ◼   ► coffee. Anyway, I'm just enjoying that way too much. Phil's Phil's Phil coffee. And likewise,

00:40:59 ◼   ► if there's something that is super relevant to the Apple relationship and Microsoft needs

00:41:03 ◼   ► to not hear about it, they might ask such a Nadella to step outside as well. So I don't

00:41:08 ◼   ► think it's, I don't think it's that weird. And I also don't think it's that big a deal.

00:41:12 ◼   ► I think that there's a level of sort of courtesy involved here, which is like, since we're

00:41:16 ◼   ► going to be your partner, but it's my initial reaction was, you know, they're not paying

00:41:21 ◼   ► them. Nobody's paying anybody and it's an optional feature. And so why is it a big deal?

00:41:25 ◼   ► I think the reason it's a big deal is more what I said earlier, which is it's, it's Open

00:41:33 ◼   ► AI's best mobile platform access, right? Because their, their enemy is Google and Google controls

00:41:39 ◼   ► the other platform. So they need to be in a line with it, with Apple. And they want Apple

00:41:43 ◼   ► to get it. Even if Apple is holding them at arm's length, which I believe they really

00:41:47 ◼   ► are. I think Apple, right. They've got all the warning labels. It's turned off by default.

00:41:52 ◼   ► It warns you when it goes to chat GPT. Apple is doing a kind of as a hedge, but also at

00:41:58 ◼   ► arm's length, but from Open AI's perspective, like it's a big deal because you know, they're

00:42:04 ◼   ► not going to, I mean, Android is open and I'm sure it'll welcome them and all that,

00:42:09 ◼   ► but you know, Google's AI is going to be in Android phones. That's how it is. It already

00:42:13 ◼   ► is. It's going to continue to be that way. This is an opportunity they see to play in

00:42:18 ◼   ► the most important tech space, which is, which is smartphones. So I think that's what's behind

00:42:23 ◼   ► it.

00:42:24 ◼   ► Mark Gurman is also reporting on some details about the upcoming Apple watch releases for

00:42:30 ◼   ► this year. The series 10 will be getting a, will be getting bigger screens with the larger

00:42:38 ◼   ► option of the two being about the same size as the ultra. So we've heard this before.

00:42:43 ◼   ► This is Mark Gurman putting his kind of chip on this pile. Uh, the Apple watch will be

00:42:48 ◼   ► thinner but not expecting any more visual design changes. So this previously rumored

00:42:54 ◼   ► Apple watch X that was going to be like all new and different. It's not going to be this

00:42:58 ◼   ► one, not this, the series 10 and the ultra, which would be otherwise unchanged. The Apple

00:43:04 ◼   ► watch ultra, they're not doing anything to it other than giving it a new system on a

00:43:08 ◼   ► chip, which would be in both the 10 and the ultra. Uh, Gurman says this quote could lay

00:43:13 ◼   ► the groundwork for AI enhancements down the road. I expect we'll see about that. I'm not

00:43:20 ◼   ► sure what that story is going to be. Uh, eight gigabytes of Ram embedded in the watch strap.

00:43:25 ◼   ► Yeah, no, I wrote, I wrote that whole story. I think we talked about, I wrote that whole

00:43:29 ◼   ► story last week for Mac world about, um, or, uh, not emoji fragmentation, Siri fragmentation

00:43:33 ◼   ► and the idea of like, there are ways for them to approach this and this might be that, right?

00:43:37 ◼   ► This may be very much like, how do we get Apple watch to a point where it can hand off

00:43:43 ◼   ► Apple intelligence and seem like it's got Apple intelligence, but most of it is happening

00:43:47 ◼   ► in the cloud or it's happening on its paired iPhone, like something else. Like I think,

00:43:52 ◼   ► cause cause remember it's a two layer or multiple layer model that they're doing the way Apple

00:43:58 ◼   ► intelligence is working. You're doing a, you're giving a command and then it's actually the

00:44:02 ◼   ► model is determining whether it's going to execute that on device or whether that's the

00:44:06 ◼   ► kind of thing that it needs to go to the cloud to do. And so what you'd want is a device

00:44:12 ◼   ► capable of sort of like doing the top layer, even if it can't really do the rest of it

00:44:16 ◼   ► and has to hand it off. That's one way you could approach it. So beefing up the hardware,

00:44:21 ◼   ► but like, yeah, I, I think down the road is the key phrase there. Cause it may be like,

00:44:27 ◼   ► they know they need to build the hardware in now, but they know software wise, they're

00:44:30 ◼   ► just not going to get there for another year. So yesterday I'm sitting on the couch and

00:44:36 ◼   ► I saw Adina's watch had the, like your battery's about to die thing. And I was like, do you

00:44:42 ◼   ► want me to take that upstairs and put it on a charge for you? I was sitting upstairs.

00:44:44 ◼   ► She's like, yeah, sure. She has the small watch and I was holding it in my hands. It's

00:44:48 ◼   ► like, this watch is so small, like so small. Well, you have a, you have an ultra, right?

00:44:54 ◼   ► I have an ultra. Yeah. But it was just like in holding it. I was like, wow, this thing

00:44:58 ◼   ► is tiny. And I, I mean, I spoke to her and I said like, you know, the rumors of the watches

00:45:04 ◼   ► are going to get bigger and she's like, Oh, I don't know. Because the current Apple watch,

00:45:09 ◼   ► it's still like when she was like a sport band, there's like, you can see through the

00:45:14 ◼   ► sport band, right? Like it doesn't attach to her wrists because she's, she's a very

00:45:17 ◼   ► petite person. And I'm just not, I'm very interested. I remain open-minded, but intrigued

00:45:22 ◼   ► about if these watches get like the screens get physically bigger, that is an interesting

00:45:29 ◼   ► decision to make that people, I think this is my thing. I think people won't like it

00:45:34 ◼   ► or people will say they won't like it, but ultimately most people will get used to it.

00:45:39 ◼   ► Um, but we'll say the, this actually, I know it's one of your favorite topics. Yeah. If,

00:45:45 ◼   ► if there's this impulse toward doing more screen, like we need more screen on the Apple

00:45:51 ◼   ► watch, which I understand. I mean, it's also more battery, presumably more screen. Um,

00:45:57 ◼   ► I kind of get it just because if you can fit more on there and it's a little easier to

00:46:01 ◼   ► interact, but I wonder it is a dangerous game they're playing. They make this, they make

00:46:06 ◼   ► the Apple watches larger. Are they aware of what portion of their user base might really

00:46:11 ◼   ► be resistant to having a larger Apple watch? This is the same way, the same argument with

00:46:15 ◼   ► phones. Like I know people like small phones. I had an iPhone mini, but Apple's decision

00:46:22 ◼   ► suggests that there aren't enough of them for them to worry about it. And you know,

00:46:27 ◼   ► if you lose some people at the, at the bottom end, but it makes your product more popular

00:46:32 ◼   ► elsewhere than that's a decision you can make and people can be upset about it, but it could

00:46:36 ◼   ► be understandable, but there's a risk there. So, uh, what I, I just had the thought, you

00:46:44 ◼   ► know, what would mitigate this a little bit would be if Apple actually was working on

00:46:50 ◼   ► a fitness band ish kind of Apple watch design that was really small and that rely cause

00:46:58 ◼   ► right. Cause not all Apple watch interaction needs a screen, right? A lot of it can be

00:47:03 ◼   ► voice assistant and it's about syncing to the Apple watch and, or singing to the iPhone.

00:47:11 ◼   ► And you know, not everybody is super screen forward. Maybe there's a little tiny screen

00:47:15 ◼   ► on it that tells you like the time or shows you your rings, but it is not a full blown

00:47:20 ◼   ► Apple watch. And that would be one way you could push the Apple watch up and still have

00:47:24 ◼   ► people maybe like Adina and other people who don't need a full blown Apple watch with a

00:47:28 ◼   ► big screen to be happy. And I'm a little surprised that they haven't gone down that path of having,

00:47:34 ◼   ► you know, a lighter version of the Apple watch of watchOS. That's like a different product.

00:47:40 ◼   ► It's more like a fitness band. I'm a little surprised they haven't gone there. Yeah. And

00:47:43 ◼   ► while I want that product personally, I still don't, I, and I see where you're coming from

00:47:48 ◼   ► with that. I just think that there are a lot of people that would be upset about the watch

00:47:52 ◼   ► size changes. It's not that they necessarily don't want a watch, right? Like I feel like

00:47:58 ◼   ► it would be honestly a harder sell for my wife to get her to change to that product

00:48:03 ◼   ► than to just accept a bigger screen. A bigger screen. Well, yeah, I mean, this is, this

00:48:06 ◼   ► is the difficulty of marketing and I'm sure that they've done a lot of research of their

00:48:11 ◼   ► existing customers and potential customers and what their competition is doing when they

00:48:15 ◼   ► make these changes, just as they do with the iPhone. But yeah, this one seems really weird

00:48:20 ◼   ► on the outside. I, you know, the fitness band, I'm just thinking there's probably another

00:48:24 ◼   ► segment there that doesn't need, I'm fascinated by the impulse of let's make the screen bigger

00:48:29 ◼   ► because I don't feel like I need my Apple watch screen to be bigger at this point. I

00:48:35 ◼   ► don't, I don't need it to be bigger. I just don't. I think that it's good enough and I

00:48:42 ◼   ► find that a strange impulse is a little like saying we need our pro laptops to be very

00:48:46 ◼   ► thin. It's like, I get it on a, like a really broad scale, but in the end the product needs,

00:48:52 ◼   ► you know, is that your top profile? Is that your top reason here? You're like, Oh yeah,

00:48:57 ◼   ► thinness is the most, it's like, it's not for a pro laptop and for the Apple watch,

00:49:01 ◼   ► I'm like, yeah, bigger screens can be nice, but like, I don't know at what cost, but they

00:49:07 ◼   ► are the ones who know who buys these things and they are the ones who know, or at least

00:49:10 ◼   ► they think they know based on their research and that's a tough job. So maybe they're right.

00:49:17 ◼   ► Maybe they can keep pushing it. This is the first one of these where I've, where I've

00:49:22 ◼   ► gotten these reports and thought, I don't know. Like you're, you're, you're basically

00:49:27 ◼   ► ultra-flying more of the Apple watch line. The ultra becomes just a rugged Apple watch.

00:49:33 ◼   ► It's no longer the big Apple watch. It's just the rugged Apple watch. It will have the battery

00:49:38 ◼   ► life though, compared to, because it, because it, because the Apple watch is really thick,

00:49:43 ◼   ► right? And it's, remember is that this one is going to get thinner. So yeah. And I also

00:49:48 ◼   ► agree, this was something that came up on, um, accidental type podcast last week, which

00:49:53 ◼   ► is, you know, our friend Casey lists, people love it when we talk about Casey on upgrade,

00:49:58 ◼   ► is a, it buys a, uh, buys a small Apple watch because he says he has small wrists. And Marco

00:50:02 ◼   ► made the point the other day, cause he saw him at WWDC. He said, you do not need to wear

00:50:08 ◼   ► a small watch. You can wear the big watch and it's fine. And I wonder if part of it

00:50:12 ◼   ► is Apple sort of saying, lots of people think that they, that they want a smaller watch,

00:50:17 ◼   ► but they don't. And when we check and we test and we ask people and we try it, they don't.

00:50:23 ◼   ► And that we think we know what they want. And maybe that's true, but your example of

00:50:26 ◼   ► Adina, maybe she's a real extreme outlier. She is. She's a very, very petite person,

00:50:32 ◼   ► but I still think that she would actually be able to make it work. It just wouldn't

00:50:35 ◼   ► be as nice. But one of the things for her though, that I could imagine is if they made

00:50:39 ◼   ► it thinner, like significantly thinner, it would be comfortable in a different way. Cause

00:50:44 ◼   ► like the Apple watch sits very proudly on her wrist. Like it's, it's very chunky. And

00:50:49 ◼   ► so, you know, you're kind of maybe at that point trading off one for the other, right?

00:50:54 ◼   ► That it is thinner. And so it doesn't stick out as much, but it's a bit bigger. So you're

00:50:58 ◼   ► spreading it out instead of, instead of just expanding it, you're, you're kind of squishing

00:51:03 ◼   ► it and letting it spread out a little bit. Yeah. So we'll see. I mean, I do have faith

00:51:07 ◼   ► in them when it comes to this. Like on the face of it, this is one of the things where

00:51:11 ◼   ► I'm like, whoa, I can tell that's going to make people upset, but I am definitely of

00:51:15 ◼   ► the mind that a lot of people could wear a bigger watch and they'll be fine with it.

00:51:20 ◼   ► Um, but I think people have a hesitancy to it, but I just look at the phone thing, right?

00:51:26 ◼   ► That there is, what is that? The term stated and revealed preference, which by and large,

00:51:31 ◼   ► I don't necessarily agree with that thinking, especially when it comes to software and algorithms

00:51:36 ◼   ► and stuff. But I think that with, with phones that seems to have borne out that when people

00:51:42 ◼   ► get the choice of buying a phone, they tend to buy the bigger one, uh, or they try a bigger

00:51:48 ◼   ► one and they realize that they love it and could never go back. I would be intrigued

00:51:52 ◼   ► to see if that applies to smartwatches. I don't know. But like for me, I love the ultra

00:51:58 ◼   ► and I like the bigger screen. It's fine. I like being able to see more on it, but now

00:52:02 ◼   ► I am tied to the battery more than anything else. That's what I am tied to. So I see,

00:52:08 ◼   ► but I don't think these are going to get their battery life improvement cause they're going

00:52:10 ◼   ► to make it thinner, which I do actually think is the right way. So if you're going to make

00:52:13 ◼   ► it, make it bigger, maybe that's the answer. It's all very subtle, but I'm looking down

00:52:17 ◼   ► on my watch now and I'm remembering the original Apple watch and like so small it, it, it, it's

00:52:23 ◼   ► so much better. And that's, I would argue, yes, that's the dimension that I would like

00:52:28 ◼   ► to see change. I'm less concerned about the screen size than I am about the thickness.

00:52:33 ◼   ► And maybe one of the ways that you make it thinner is by expanding the footprint so that

00:52:38 ◼   ► the battery can, you know, take up, continue to take up a reasonable amount of volume while

00:52:43 ◼   ► not, you know, in the, in the, in the width while losing some of the height. I don't know.

00:52:48 ◼   ► And frankly, like it just comes back to the thing if Apple's making this decision, they're

00:52:52 ◼   ► making it for reasons that make sense for them. I, they can't try to appease everybody.

00:53:00 ◼   ► We seen them try to do that. Like they have that fourth phone and that fourth phone never

00:53:04 ◼   ► does well. Right. And that fourth phone is the, oh, don't worry. We'll make you happy

00:53:08 ◼   ► phone and it doesn't sell and they keep changing it. So, yeah, cause they've realized, I mean,

00:53:14 ◼   ► they're trying to find a market at the edges and it turns out that the, that maybe none

00:53:20 ◼   ► of the edges are a big enough market for them, right? Like maybe they've been searching around

00:53:25 ◼   ► in the dark like, well, what about this kind of phone? Well, what about this? And it may

00:53:28 ◼   ► be like, no, the iPhone, yes, having some other models to choose from is good, but like

00:53:33 ◼   ► when you start to push outside of the middle, big middle, none of them are worth it for

00:53:41 ◼   ► Apple again, for Apple to spend the time on it because you know, there are always going

00:53:46 ◼   ► to be companies making weird kind of niche shapes and sizes and stuff, but like for Apple

00:53:51 ◼   ► to do it, it really needs to sell incredibly well. And they've found in some cases that

00:53:55 ◼   ► it's, that those are not places they want to go.

00:53:58 ◼   ► I mean, I would say though that they should make a small phone before they should continue

00:54:02 ◼   ► making the Mac Pro. That's my, that's my take on that one. If you want to find some edges,

00:54:09 ◼   ► I think there's more edges for an iPhone meaning than there are for a Mac Pro.

00:54:13 ◼   ► Yeah, there's just more, but there's also more profit margin.

00:54:16 ◼   ► Yeah, but like 90% of for sales, you know what I mean? 30% of a couple of million, you

00:54:26 ◼   ► know?

00:54:27 ◼   ► Yeah. Going back to this report from Mark Gorman, do not expect any significant health

00:54:33 ◼   ► sensor changes this year. Apple continues work on their sleep apnea detection and blood

00:54:38 ◼   ► pressure monitoring as their next big things to go for before hopefully getting to a blood

00:54:43 ◼   ► glucose down the line, but they have hit development issues on these features as well as having

00:54:48 ◼   ► the whole problem around the blood oxygen sensor in the US, which would be used for

00:54:53 ◼   ► both or at least sleep apnea detection. They can't, it would be difficult for them to be

00:55:00 ◼   ► like, "Hey, we have this new feature," but not in America. So who knows what they're

00:55:04 ◼   ► going to do there.

00:55:05 ◼   ► Yeah, it's not great. His statement about where they are with blood pressure too is

00:55:08 ◼   ► that they're not going to be able to take your blood pressure. It'll be like your blood

00:55:12 ◼   ► pressure was higher or lower, but like it's not going to be. Yeah, it's, I, this is a

00:55:18 ◼   ► continued issue with the Apple watches. They've got a lot of sensor data that's feeding features

00:55:24 ◼   ► that it's like, it's just, it's something, but it's not exactly what you want.

00:55:32 ◼   ► Well, the problem with, with, with the health sensors is they started off with an excellent

00:55:38 ◼   ► one, right? The heart rate monitoring, which they can do incredibly well. And then everything

00:55:43 ◼   ► else since is like, well, we can only give you the light version of this. And I think

00:55:48 ◼   ► that that disparity has gotten worse and worse over time. But you know, blood pressure going

00:55:54 ◼   ► up or down is interesting information to have, maybe more than the blood oxygen. The risk

00:56:03 ◼   ► temperature stuff I know is useful for people, so that's good. But you know, it's like,

00:56:08 ◼   ► ah, there, there are more hit and miss than like how it started with like, bang, here's

00:56:14 ◼   ► your heart rate. We can, we can give you that like incredibly precise and also we can save

00:56:20 ◼   ► your life, right? Like that was as big as a hit you could make. And then everything

00:56:24 ◼   ► since is a bit like, yeah, you know, you could kind of use it to check against the baseline,

00:56:31 ◼   ► which is less exciting. Although, you know, I'm, I am very intrigued about their vitals

00:56:36 ◼   ► thing that they're bringing, where it's like pulling in a bunch of information where maybe

00:56:40 ◼   ► it's going to be greater than the sum of its parts of what they can provide for that.

00:56:44 ◼   ► So maybe, I mean, they're there, the sensors may get better. Yeah. The analysis of sensor

00:56:50 ◼   ► data, I think there's a lot of potential in there. There's, that's the thing where you

00:56:55 ◼   ► use machine learning algorithms to do analysis of data and you can pull some signal out of

00:56:58 ◼   ► the noise, which can be useful. So, you know, over time this may evolve, but there is also

00:57:03 ◼   ► just the challenge of a thing that's the size of like a big postage stamp sitting on your

00:57:07 ◼   ► wrist. And from there, all information about your body needs to be divined. That's hard

00:57:13 ◼   ► to do. It's just hard to do. Apple has also apparently discussed a new Apple Watch SE

00:57:20 ◼   ► featuring a hard plastic case instead of aluminium in efforts to reduce the price. I think this

00:57:26 ◼   ► is a very good idea. Makes sense to me. I had a plastic watch for years and years and

00:57:31 ◼   ► years. Perfect sense. Remember, this is what we wanted the Ultra to be. We wanted like

00:57:35 ◼   ► a G-Shock, right? Like that's what I was hoping for. They didn't give it to me, but I think

00:57:40 ◼   ► this is a great idea for, I would expect who are the majority of people that get an SE

00:57:46 ◼   ► that like it's for young people and it's for older people. And it's like, you know what?

00:57:51 ◼   ► This thing is a watch for a purpose. It is not a watch for fashion. So we'll see if they

00:57:57 ◼   ► do that. I hope they do, but I, I don't know. I don't know. I think Apple was so burned

00:58:04 ◼   ► on the 5C that going back to plastic is a problem for them, which makes me sad because

00:58:09 ◼   ► I think you do some fun stuff with that. Also plastic is bad for the environment and they

00:58:13 ◼   ► have all sorts of environmental commitments. So there's a question there too. Depends how

00:58:16 ◼   ► you do it. Yeah. If it's recycled plastic, it's hard to do it to their standards. Yes,

00:58:21 ◼   ► of course, but they can make a good, and also this is one of those sayings of like, what

00:58:26 ◼   ► is quote unquote plastic from this reporting? Right. What material are they actually using?

00:58:32 ◼   ► Yeah. And that there could be something else made of paper. It's really good pressed paper.

00:58:40 ◼   ► Don't get it wet. Don't get it wet. That's right. Yeah. It's from, it's from corn and

00:58:46 ◼   ► it's pressed and it's biodegradable. So you can, you can get it wet. You can get it wet,

00:58:52 ◼   ► but don't leave it soaking in water or it will dissolve. Yeah. Stand too close to the

00:58:58 ◼   ► grill and your Apple watch just pops. You know? Yep. Sure. Oh boy. Uh, Mac rumors have

00:59:04 ◼   ► found reference to a new home accessory, uh, in development from Apple. They found it in

00:59:10 ◼   ► some code being referred to as quote home accessory 17 comma one. This makes Mac rumors

00:59:16 ◼   ► believe based on the way that Apple kinds to delineate their naming schemes, that this

00:59:22 ◼   ► would be a device running an a 18 chip featuring a variant of TV OS. This continues the hope

00:59:29 ◼   ► that a home pod with a screen is a product in the future. Yeah. So a 18 is what this

00:59:35 ◼   ► falls iPhone chip, which is interesting because that means it's potentially Apple intelligence,

00:59:43 ◼   ► right? Yeah. A variant of TV OS, which makes sense. This is the home pod with a screen,

00:59:49 ◼   ► right? It's I, some people did a mockup that makes it look like the G4 iMac, which is really

00:59:53 ◼   ► great. I know Mark Gurman has reported about this a little bit. The idea that it might

00:59:56 ◼   ► be like a speaker with a little kind of arm and a screen above it and that kind of can

01:00:01 ◼   ► turn around and stuff. Mark Gurman keeps calling it a robot. He needs to stop. Um, do I have

01:00:07 ◼   ► to get John Syracuse at a way in a, a home accessory with a screen and a speaker that

01:00:14 ◼   ► might turn or tilt to keep your, your face in view? It's not a robot. It's just a thing

01:00:22 ◼   ► with an adjustable screen. So only you and John can, can make the ruling on this when

01:00:27 ◼   ► it's a reality. I wish you would stop because he, cause he's got this narrative about Apple's

01:00:32 ◼   ► also working on robotics and he keeps throwing this thing in and it's like, man, this is

01:00:36 ◼   ► just a home pod with a screen. This is not a robot. Stop making it part of Apple's robotics

01:00:41 ◼   ► push. Come on, come on. But I'm excited as somebody who had an echo show and now has

01:00:46 ◼   ► a Google home nest, whatever in my kitchen. Uh, I would love, uh, having a home pod with

01:00:54 ◼   ► a screen in my kitchen instead. That would be better. I would be much happier to have

01:01:00 ◼   ► that. So I hope that's what this is. Me too. Also, finally, uh, Mark Gurman is reporting

01:01:06 ◼   ► in his power on newsletter, uh, that Apple intelligence features will launch to the public

01:01:13 ◼   ► in the spring of next year, iOS 18.4 with beta testing beginning in January. So this

01:01:20 ◼   ► would be the more like actual like heavy stuff, right? The beginnings of understanding a lot

01:01:29 ◼   ► more about your device and that, uh, because there would still be things this year like

01:01:33 ◼   ► chat, GPT and the new Syria design for 2024, the things that would be considered Apple

01:01:38 ◼   ► intelligence would be coming all the way into spring of next year. She's wild. Not surprising,

01:01:48 ◼   ► but wild. Yeah. I don't think this is that, that new. I think the assumption all along

01:01:52 ◼   ► was that a lot of this stuff, I mean, there will be, make no mistake, there will be Apple

01:01:56 ◼   ► intelligence features that will ship in the fall. There will be some, but they're not

01:01:59 ◼   ► going to be the ones you think more what Mark has got here, which is different to what he's

01:02:05 ◼   ► reported before is like, you know, it was always like, Oh, there'll be next year, but

01:02:09 ◼   ► now it's the kind of the nailing down of 18.4 as the thing for when we can expect these.

01:02:17 ◼   ► And also the idea that beta testing would begin into January, uh, where there's been

01:02:21 ◼   ► a consideration that maybe it would be before 18 launched or, you know, at some point this

01:02:26 ◼   ► year, but that doesn't seem possible. Yeah. I appreciate the detail here, but it's, it's

01:02:31 ◼   ► not anything that it's exactly what I was expecting, which is I remember after WWDC just

01:02:36 ◼   ► saying, look, they're going to be shipping this stuff all the way until next WWDC and

01:02:43 ◼   ► beyond. Yeah. Right. They're just going to keep on rolling it out. Cause they're not,

01:02:46 ◼   ► a lot of this stuff is just not ready and they're moving fast and they're trying to

01:02:50 ◼   ► catch up and they're going to be shipping this and it's going to be an ongoing thing

01:02:54 ◼   ► of the evolution of Apple intelligence, but they made the announcement cause they want

01:02:58 ◼   ► to say, yes, we're on it, but it's going to take time and it's going to be a real challenge.

01:03:02 ◼   ► I mean, I know I've talked about it before. I know you talked about with Federico, like

01:03:06 ◼   ► it, iOS release day in the fall is not going to be like it was even as Apple's been pulling

01:03:17 ◼   ► features forward, you know, and, and having it be more like there's a release and then

01:03:22 ◼   ► more features come in the later in the fall and the more features come in the, in the

01:03:25 ◼   ► winter and the spring, this is going to be a lot of that. This is going to be like huge

01:03:29 ◼   ► headline features that are just not going to be there for awhile. And you know, that's

01:03:34 ◼   ► like, I think it's a good thing to have a whole cycle year long cycle instead of putting

01:03:38 ◼   ► everything in the one edition, but here it's going to be really, it's going to be a challenge,

01:03:43 ◼   ► right? Because we're really not, they're not shipping their whole OS in the fall. They're

01:03:47 ◼   ► shipping a first version and then adding on with the second version and the third version

01:03:52 ◼   ► on the fourth version. So yeah,

01:03:56 ◼   ► This episode is brought to you by our friends at Ooni pizza ovens. Ooni is the world's number

01:04:00 ◼   ► one pizza oven company letting you make restaurant quality pizza in your own home. Ooni pizza

01:04:06 ◼   ► ovens can reach up to 950 degrees Fahrenheit cooking pizza in as little as 60 seconds.

01:04:11 ◼   ► The high temperatures will separate these pieces that you're making an Ooni from those

01:04:15 ◼   ► that you could make in a conventional oven. They're incredibly quick to heat up and you'll

01:04:19 ◼   ► be ready to go in only 20 minutes, which is just enough time to get all your toppings

01:04:23 ◼   ► ready. Whether you love authentic wood-fired flavors, the convenience of cooking with gas

01:04:27 ◼   ► or whether you want to cook with wood, charcoal gas, or even electricity. There is an Ooni

01:04:32 ◼   ► oven that fits your needs and lifestyle. They have the wood pellet fjord, Firo 12, the multi

01:04:38 ◼   ► fuel Karu 12G. These are smaller ovens they have for better portability for people who

01:04:43 ◼   ► want cooking on the go, camping, getting out into the wilderness and the like. But if you

01:04:47 ◼   ► want the convenience of gas but love the flavor of wood-fired cooking, Ooni's Karu line has

01:04:53 ◼   ► got you covered because you can choose wood or charcoal right out of the box or get the

01:04:58 ◼   ► optional gas burner for cooking flexibility. And now with Ooni's electric Vault 12 pizza

01:05:03 ◼   ► oven, you can make pizza both indoors and outdoors. Ooni ovens are for more than just

01:05:08 ◼   ► pizza. You can cook juicy burgers, sizzling fajitas, buffalo wings, and so much more.

01:05:13 ◼   ► Their ovens start at just $299 with free shipping to the US, UK, and EU. And they also make

01:05:19 ◼   ► cast iron cookware, pizza peels, thermometers, and loads of other accessories to help you

01:05:24 ◼   ► level up your cooking. I love my Ooni pizza oven. I have had the Vault for I don't know

01:05:30 ◼   ► like six months or something like that, the electric one. And it's just a joy. It is a

01:05:34 ◼   ► treat every time we get to use it. When we know we're going to make pizza, I look forward

01:05:39 ◼   ► to that day and the whole day is just good fun, right? Like it's just good times. It's

01:05:44 ◼   ► good fun with the family. I love it. Listeners of this show can get 10% off their first purchase

01:05:50 ◼   ► of an Ooni pizza oven. Just go to Ooni.com that is O-O-N-I.com and use the code UPGRADE2024

01:05:57 ◼   ► at checkout. Ooni pizza ovens are the best way to bring restaurant quality pizza to your

01:06:01 ◼   ► home. So go to Ooni.com that is O-O-N-I.com use the code UPGRADE2024 and you'll get 10%

01:06:08 ◼   ► off. One of my other favorite things of Ooni is you can also buy groceries from there too.

01:06:12 ◼   ► So if you want the best cheeses, the best sauces, you can get it from them. Our thanks

01:06:16 ◼   ► to Ooni pizza ovens for their support of this show and Relay FM.

01:06:21 ◼   ► So Summer of Fun is what we're in right now. Summer of Fun! Summer of Fun! And it's where

01:06:27 ◼   ► during this time of the year we're trying to find stuff to have fun with, right? Yep.

01:06:32 ◼   ► I would say this summer so far, tough summer. Would you say it's a cruel summer? Cruel summer.

01:06:37 ◼   ► I would say it's a cruel summer. Alright. I think right now it's hard. Like being excited

01:06:45 ◼   ► about technology is a little bit tougher right now because there's so many things to drag.

01:06:50 ◼   ► Well at least I find this that can drag me down. Like while I enjoy talking about Epic

01:06:56 ◼   ► and Apple, I would prefer that not to happen. I find it interesting because it's happened,

01:07:04 ◼   ► but my choice would be that didn't happen. I like covering these things on the show because

01:07:10 ◼   ► if it's important, I want to cover it. If it's important to the landscape of Apple and

01:07:15 ◼   ► how it shifts, I want to cover it. This is the same of Apple intelligence, right? Where

01:07:19 ◼   ► we're spending so much time talking about things like image playgrounds. I wish they

01:07:23 ◼   ► wouldn't have done that, but if they're going to do it, I want to talk about it because

01:07:26 ◼   ► I want to understand it with you and I want to talk about the ramifications of it. But

01:07:30 ◼   ► I just think right now all of these things that are happening makes covering technology

01:07:37 ◼   ► just more tiring. Whether it's us having to understand things to talk about them, whether

01:07:44 ◼   ► we like them or not, then also having spoken about them opens the door to all kinds of

01:07:50 ◼   ► feedback from listeners, which understandably a lot of the time is not really directed at

01:07:56 ◼   ► us, but they're sharing frustrations that they have with certain things. And so as I

01:08:02 ◼   ► was putting the document together today and I was actually feeling a little bit of this,

01:08:06 ◼   ► I was feeling a bit like, "Oof, I don't know how I feel about what's going on right

01:08:10 ◼   ► now." I kind of wanted to understand from you if you have any thoughts about how you

01:08:14 ◼   ► stay excited and enthusiastic about technology at times where news is low or where it drags

01:08:21 ◼   ► you down. I kind of want to talk about that today a little bit.

01:08:24 ◼   ► - Okay. I don't know. Do I have a pep talk? I don't know.

01:08:29 ◼   ► - Yeah, I have to have a pep talk. But at least what do you think about this idea? Do

01:08:33 ◼   ► you feel like you're being dragged a little bit? Because I do.

01:08:37 ◼   ► - Yeah, I mean, none of us, I think, and neither of us for sure, got into this because what

01:08:46 ◼   ► we really wanted to do was talk about AI potentially putting people out of work, potentially being

01:08:58 ◼   ► trained on people's work without their permission, which is how it's basically gone, to talk

01:09:04 ◼   ► about government regulation. If I could encapsulate it, I would say, "As a kid, I loved computers.

01:09:16 ◼   ► When we got the newspaper, the last section I would ever choose to read was the business

01:09:22 ◼   ► section." I think that's sort of what I'm getting at, is I have an enthusiasm for technology.

01:09:31 ◼   ► I don't have the enthusiasm. Put it this way, the enthusiasm does not stem from a lot of

01:09:38 ◼   ► the places where we end up having to talk about it. That's not where my initial enthusiasm

01:09:45 ◼   ► came from. As a kid, I wasn't like, "Oh boy, I can't wait to grow up and think about government

01:09:49 ◼   ► regulation of technology companies and legislation and lawsuits and tech companies that might

01:09:56 ◼   ► be out of control and ripping people off and potentially leading to the loss of lots of

01:10:01 ◼   ► jobs and a very strange impact on the world economy." These are not why I'm interested

01:10:09 ◼   ► in this stuff. It's part of my job. The job is not doing just fun stuff. I make those

01:10:17 ◼   ► charts and we talk about it and it's fun and all that. Every time we do Apple quarterly

01:10:21 ◼   ► earnings, August 1st, by the way, is the date this quarter, so get ready. It'll be just

01:10:27 ◼   ► in time for me to be back for my trip to cover that. Every time I do that, it's money and

01:10:33 ◼   ► charts and stuff like that, I think. It's that business section of the newspaper that

01:10:38 ◼   ► I didn't even read and here I am in it. It's been part of my profession. Part of my profession

01:10:43 ◼   ► is to understand Apple's business and why they do what they do. Our financial results,

01:10:50 ◼   ► something that I have fundamental enthusiasm for, they aren't. The stuff that keeps the

01:10:56 ◼   ► pilot light lit, that keeps the flame burning, is that there are so many different ways that

01:11:03 ◼   ► technology impacts my life and other people's life in a fun way. That could be as simple

01:11:08 ◼   ► as I have a new nephew and the family chat iMessage thread is just full of pictures of

01:11:16 ◼   ► this little baby and of my niece, his big sister, who's learning to adapt to having

01:11:24 ◼   ► a younger sibling, which is exactly the dynamic that my kids had. Then I can just drag and

01:11:31 ◼   ► drop out of that to my mom who wants to see pictures of the baby, other side of the family,

01:11:36 ◼   ► so not related, but she wants to see because who doesn't want to see pictures of the baby?

01:11:41 ◼   ► I think about stuff like that. I think about having fun on the 4th of July, doing something

01:11:46 ◼   ► as dumb as updating my JavaScript widget so that when my phone is in the kitchen in standby,

01:11:55 ◼   ► it has the right temperature on it and getting excited about talking to you about that weather

01:12:00 ◼   ► station. There's lots of cool stuff in terms of customizing what you do and amazing that

01:12:08 ◼   ► we have supercomputers in our pockets and all of that. It still feels like the future.

01:12:15 ◼   ► It still feels like we live in an amazing time with all this amazing capability. I can't

01:12:23 ◼   ► pretend and ignore all of the downsides and I think they're important. I read a lot of

01:12:30 ◼   ► science fiction and let me tell you, science fiction is not generally PR for the tech industry.

01:12:37 ◼   ► Science fiction has been and continues to be often extremely critical, extremely wary,

01:12:46 ◼   ► extremely interested in talking about the cultural ramifications of technology in a

01:12:52 ◼   ► way that I think tech companies and the social and political ramifications of technology

01:12:58 ◼   ► in ways that tech companies are super not interested in thinking about because it gets

01:13:03 ◼   ► in the way. I just build it. I don't want to think about what it leads to because I

01:13:08 ◼   ► have stock options. That's a lot of what's going on there. It's a mix. When it's stuff

01:13:15 ◼   ► that is getting me down, I try to also think about the stuff that is positive because I

01:13:21 ◼   ► can usually find positive amidst the negative. Does that make sense to you?

01:13:26 ◼   ► Yeah, it's not a million miles away from where I am too. I think I care a little bit more about the business side of technology than you do, but it isn't where my love comes from.

01:13:40 ◼   ► It's similar where it's like the thing that excites me is technology is a toy for me.

01:13:49 ◼   ► It kind of always has been and even though I use the same technology to do lots of things,

01:13:54 ◼   ► I also like to play with the technology. Over the last five years or so, I've been finding

01:14:04 ◼   ► new ways of doing that too. If it comes from learning and building keyboards and learning

01:14:11 ◼   ► some of the electronics that go into that. Recently, I've been getting a bit more interested

01:14:17 ◼   ► in retro gaming handhelds and stuff and all of the ridiculous work required to try and

01:14:23 ◼   ► get emulators running on them and things like that and understanding what that might lead

01:14:27 ◼   ► to. I've been trying to find these little hobby projects for me which are just pure

01:14:32 ◼   ► because I love the technology, but it's always similar to like, "Oh, I want to try this new

01:14:38 ◼   ► app or I want to be on this beta to see what this is about." The problem I think is that

01:14:43 ◼   ► as we're getting further and further along, we are brushing up more and more with the

01:14:49 ◼   ► science fiction of it all and it just means that the toys become... There are more health

01:14:59 ◼   ► warning with toys, right? We have to consider that stuff more and because where we are in

01:15:06 ◼   ► this whole thing, we find ourselves talking about it more and then everything is just

01:15:13 ◼   ► more political than it used to be. You got to pick your side and it just becomes like

01:15:17 ◼   ► a whole thing. It can be tiring sometimes, I think, to focus on this stuff in the way

01:15:27 ◼   ► that we do. I just think right now, it's just particularly difficult. I'm finding it particularly

01:15:32 ◼   ► difficult right now, right? Where I'm wading into these huge topics about what AI is, whether

01:15:41 ◼   ► I like it or not, you know? And I find it interesting to talk about, but it's also just

01:15:47 ◼   ► very emotionally draining in a way that technology usually is exciting for me, right? My emotions

01:15:56 ◼   ► are being buoyed by technology rather than being drained by technology. Do you kind of

01:16:06 ◼   ► follow what I'm saying?

01:16:07 ◼   ► Yeah, it's hard when you've got a hot button issue that is an issue that you need to talk

01:16:11 ◼   ► about because, you know, a really hot button issue, something like AI. The problem is that

01:16:18 ◼   ► talking about it engenders so much feeling from people on all sides of the issue. There's

01:16:27 ◼   ► more than two sides with AI. And it can get really difficult really fast. And having difficult

01:16:36 ◼   ► conversations is not bad. In fact, for podcasting, I think it can be very good. But having difficult

01:16:44 ◼   ► conversations, good, healthy. Do they lead to good vibes? Maybe not. Sometimes you want

01:16:52 ◼   ► good vibes and that's just life, right? Sometimes, and if talking about technology is a place

01:16:58 ◼   ► that maybe gives you good vibes, having the other difficult kinds of talks about technology

01:17:03 ◼   ► are not giving you those good vibes necessarily. And it's a natural reaction. You and I have

01:17:10 ◼   ► had, if you go back a few years, we have had topics where we've talked on Sunday and said,

01:17:17 ◼   ► basically, I guess we got to talk about it. And we do. And often those are good conversations

01:17:23 ◼   ► and they're good episodes. And the people in the discord are like, I really appreciate

01:17:27 ◼   ► that. And we get feedback later saying that was a really good conversation. And it's true

01:17:33 ◼   ► and I can even be proud of how that conversation went. But at the same time, on Sunday, we

01:17:40 ◼   ► were like, we don't want to do this, but we have to, it's our responsibility. And then

01:17:44 ◼   ► as we're doing it, I feel unpleasant. I feel like, oh, I don't love talking about this,

01:17:52 ◼   ► but we need to do the work and we need to talk about it. And afterward, I feel more

01:17:56 ◼   ► relieved that it's over than proud of what we've done. Sometimes both, but really it's

01:18:01 ◼   ► just like, I'm glad we got through that and survived it. And I think that that's some

01:18:07 ◼   ► of this, right? Which is you could do that, but like, I don't want Mike, if everything

01:18:14 ◼   ► we talked about had that weight on it, I wouldn't want to do podcasts anymore. I just wouldn't

01:18:20 ◼   ► want to do it. Let me tell you, there was a podcast called download that we, that Stephen

01:18:26 ◼   ► Hackett and I did. And it was our attempt to do a more general tech podcast. And what

01:18:33 ◼   ► ended up happening was that it became the all because of when we were doing it, it became

01:18:39 ◼   ► the weekly, all of the terrible ways that Facebook is ruining humanity podcast, essentially.

01:18:47 ◼   ► And we couldn't dodge it. We couldn't dodge it. It was the tech story of that period.

01:18:52 ◼   ► And you know what happened to download is we stopped doing it because it was so unpleasant

01:18:58 ◼   ► to talk about those topics and they didn't bring us joy. And we created a topic that

01:19:03 ◼   ► people did love called the fuzzy puppy update that we did at the end of that podcast, literally

01:19:08 ◼   ► because we felt like the show was so dark that we needed to cheer people up and cheer

01:19:15 ◼   ► ourselves up when we were done. I'm like, man, I just can't, there's serious stuff that

01:19:20 ◼   ► we have to talk about. But like, if everything was like that, this is not what I got into

01:19:24 ◼   ► this to do. It would just be, I, I, I would try to find something else to do with my life.

01:19:30 ◼   ► Yeah. I think maybe my particular issue is I have three shows that are talking about

01:19:39 ◼   ► these topics right now. You do. And that might be too many for one person. Yeah. Like usually

01:19:44 ◼   ► it's great. Like having three places where I can talk about tangentially related stuff

01:19:50 ◼   ► or similar stuff, but different people in different ways. I love it. And I'm, I think

01:19:55 ◼   ► even now, like what we're doing right now, I'm still having these conversations in very

01:19:59 ◼   ► different ways on the different shows, but it's, it might be a lot for, for just one

01:20:06 ◼   ► man, you know, I am but one man, Jason Snow. I agree. And so, yeah, I don't know. This

01:20:12 ◼   ► is a, this is the cool summer that we're in, I suppose. And it's just a case of like pushing

01:20:17 ◼   ► through it. But then when I hear things like spring of 2025, I'm like, Jesus, please just

01:20:23 ◼   ► launch it. So I don't have to keep speculating about the launching of the, you know what

01:20:27 ◼   ► I mean? Just get it out there. Then we can understand it, deal with it and move on. Like

01:20:32 ◼   ► it's it, it's like the, the not knowing is the, the part that's frustrating for me right

01:20:40 ◼   ► now. Maybe I want to recommend to people who haven't heard it last week's episode of connected

01:20:45 ◼   ► episode 509. It's just you and Federico Federico has lots of thoughts about AI, but what I

01:20:50 ◼   ► liked about it and I don't agree. I mean, this is the challenge, right? It's also not

01:20:53 ◼   ► fun. Let's just say it. It's also not a fun, not fun when one of your friends is extremely

01:20:59 ◼   ► passionate about an issue and you don't entirely agree with them, right? I don't, I don't entirely

01:21:05 ◼   ► disagree with him either, but my take on it is not quite his and that can be awkward, right?

01:21:12 ◼   ► That can be awkward and difficult. I thought you did a good job in that episode of saying,

01:21:15 ◼   ► you know, I, you know, letting him say what he wanted to say and saying, I don't, you

01:21:18 ◼   ► know, I see where you're coming from. I don't entirely agree or disagree with it. But what

01:21:22 ◼   ► I, what I liked about that episode is he got to elaborate very clearly some of his concerns

01:21:28 ◼   ► about AI. And it's not, if you're thinking, if you sort of pegged Federico as the guy

01:21:33 ◼   ► who's angry that, um, models were trained on his content, that's not what most of that

01:21:42 ◼   ► episode is about. It's actually the, I, or at least the core of it, it's actually more

01:21:48 ◼   ► about a concern about how AI is used and is going to be used and how it is in Federico's

01:21:57 ◼   ► opinion. I think fundamentally it has the potential to be frequently misused in a way

01:22:06 ◼   ► that is fundamentally dehumanizing. And it's a, I mean, it's a big issue and it's complicated.

01:22:13 ◼   ► And what I found valuable in that is that I really liked hearing somebody who could

01:22:17 ◼   ► walk me through his entire perspective on it, even if there were points that I didn't

01:22:23 ◼   ► agree with, because it was really good to think about it. Was it summer fun, good vibes?

01:22:29 ◼   ► No sir, it was not, but I really liked it and I appreciated all of it while I was, this

01:22:35 ◼   ► is a callback to, uh, to our follow-up, uh, while I was power washing my outdoor table.

01:22:42 ◼   ► That was, I was thinking deep thoughts about AI with Federico Fattucci while also power

01:22:47 ◼   ► washing my, uh, my patio. So, people should listen.

01:22:52 ◼   ► You know, ostensibly what I am doing as a career, which I am thrilled that I get to

01:22:59 ◼   ► do is to entertain people, right? Like that is ostensibly what I do. It can be, I think

01:23:09 ◼   ► it is harder to entertain people with topics like this. Now, I think that that episode

01:23:15 ◼   ► of Connected was very entertaining in like an interesting way, but I find it harder to

01:23:22 ◼   ► produce something that I think is entertaining, like emotionally harder when it's about

01:23:27 ◼   ► such a difficult topic. I find it way easier to crack jokes, right? With my friends and

01:23:34 ◼   ► have a good time.

01:23:35 ◼   ► Sure, and it can't, and like I was saying about our difficult topics, it can't always

01:23:38 ◼   ► be that, right? We do have to buckle down and do those difficult topics and say, we

01:23:41 ◼   ► have to talk about this. And I wouldn't, I am not interested in doing a podcast that's

01:23:49 ◼   ► entirely unmoored from anything and is just in jokes and wackiness and all of that. Like

01:23:55 ◼   ► everything, and there is a spectrum, there is a scale there, there is a spectrum that

01:23:59 ◼   ► podcasts can run on. I also wouldn't want it to be dead serious all the time, but I

01:24:03 ◼   ► also wouldn't want it to be entirely weightless all the time, right? Like the world is mixed

01:24:08 ◼   ► and we need to be mixed, but you're right. The difficult stuff, even if it's necessary

01:24:16 ◼   ► and good to talk about it, is still difficult and it doesn't spark the kind of joy that

01:24:25 ◼   ► the fun stuff does.

01:24:26 ◼   ► Yeah, I don't know. I just wanted to talk about this a little bit today. This wouldn't

01:24:31 ◼   ► really go anywhere other than the fact of just like lifting the lid of my brain a little

01:24:35 ◼   ► bit and letting people look inside. Like this is kind of where I am right now. And it's

01:24:40 ◼   ► interesting. I am very aware of the fact that I am running on fumes at the moment because

01:24:48 ◼   ► we're entertaining over a thousand people in like two weeks. So like I may be running

01:24:56 ◼   ► a little raw at the moment, which might be why I'm feeling this way today. So thank you

01:25:01 ◼   ► for indulging me.

01:25:02 ◼   ► Sure, of course.

01:25:03 ◼   ► Should we do some Ask Upgrade?

01:25:07 ◼   ► Let's do it.

01:25:08 ◼   ► Let's finish out with some Ask Upgrade today. Kit writes in and says, "I have the newest

01:25:13 ◼   ► iPad mini and its battery life is at a point where I'm considering ordering a new one.

01:25:18 ◼   ► I don't recall ever replacing an Apple product within the same generation though. Have either

01:25:24 ◼   ► of you replaced an unbroken device with a product of the same generation?"

01:25:29 ◼   ► I just wanted to start off by saying that I feel for Kit and I think that Apple's doing

01:25:33 ◼   ► the iPad mini an injustice. That product should be given more love. It's a fantastic form

01:25:38 ◼   ► factor.

01:25:39 ◼   ► Yes. Also Kit, maybe battery replacement. Keep it alive for another year.

01:25:47 ◼   ► Yeah, that's the way to do it.

01:25:48 ◼   ► Battery replacement, then you can hand it down and then you can buy yourself a new iPad

01:25:51 ◼   ► mini. But like at this point in its life cycle, oh, a battery replacement is going to be cheaper

01:25:58 ◼   ► I think than an iPad mini. So maybe you wait and it will remain usable.

01:26:03 ◼   ► But for me, the only product I could think of is something like AirPods. I've replaced

01:26:10 ◼   ► AirPods within the same generation. And that is either because the batteries are so gone,

01:26:16 ◼   ► but like with that product, the battery replacement cost isn't really worth it compared to replacing

01:26:22 ◼   ► them. And I think Apple actually just replaces them if you need to replace the batteries

01:26:26 ◼   ► anyway. You usually get new ones. So I've done it with both sets of AirPods Pro because

01:26:33 ◼   ► also that's a product that lasts a really long time. And usually they've done it both

01:26:36 ◼   ► times. If you do get the quote unquote the same product, it might be slightly different.

01:26:41 ◼   ► Like Qi charging case or USB-C check case and Vision Pro features or whatever, but where

01:26:48 ◼   ► technically it's still the same thing. But I couldn't think of anything else. And I do

01:26:52 ◼   ► think that is partly because we try and if we're replacing something, it's usually because

01:26:59 ◼   ► there's something new, right? And we're replacing for the new thing way more frequently than

01:27:05 ◼   ► the average consumer would.

01:27:07 ◼   ► Yeah, I think we're unusual in that way. I do also do a lot of hand-me-downs. So again,

01:27:13 ◼   ► usually it's a new tech and then I'll move them down the chain. It has happened. And

01:27:18 ◼   ► again, they're not quite the same, but like I did get the AirPods with the Qi charging

01:27:24 ◼   ► case and use that as an opportunity to push my AirPods down to Jamie, I think. So yeah,

01:27:34 ◼   ► there's some of that, but not really because we're primarily, you know, because this is

01:27:39 ◼   ► what we do getting the next thing.

01:27:43 ◼   ► And Joao asks, how do you explain to non-tech people, especially family, that your iPhone

01:27:49 ◼   ► does not listen to you to show ads? I can never get them to believe me. I think cross-site

01:27:54 ◼   ► tracking is so hard to understand and the conspiracy theory is more attractive. I wonder

01:28:00 ◼   ► if there had been a conversation around the family dinner table for you, the last couple

01:28:05 ◼   ► of weeks. It's interesting. This is funny to me, right? Like this getting this question

01:28:12 ◼   ► was actually a good example of this phenomenon. Two days ago, me and Idina were having a conversation

01:28:17 ◼   ► about this idea and then Joao wrote to me. So it's almost like Joao was listening to

01:28:21 ◼   ► me too.

01:28:22 ◼   ► Oh no. Joao, how could you?

01:28:25 ◼   ► I just think these algorithms are so good. I think there's two things that are going

01:28:29 ◼   ► on here personally. I think the algorithms are so good that they can often show you things

01:28:33 ◼   ► you're interested in based on whatever it took for you to become interested in that

01:28:37 ◼   ► thing because they just know. Plus, human nature means we draw connections to things

01:28:42 ◼   ► with our environment. It might not be one, right? So I think it's the two things going

01:28:45 ◼   ► together where one, the system knows what you want and is giving it to you and two,

01:28:52 ◼   ► if you recall something, then you can jump to like, "Oh, I was just thinking about that"

01:28:57 ◼   ► or "I was just talking about that." But you don't, for the things that you weren't thinking

01:29:01 ◼   ► about go, "I was never thinking about that." You only can pay attention to the patterns.

01:29:06 ◼   ► What do you think about this kind of stuff?

01:29:08 ◼   ► I was happy to see your response because it's mine too. I don't think you can convince them

01:29:13 ◼   ► of anything because it is just so much. I just don't think there is because it's so

01:29:19 ◼   ► easy for people to make connections like that. What I will say is if you want to talk about

01:29:22 ◼   ► it technically, you're like, "Oh yeah, but if you say the name, then the voice assistant,

01:29:27 ◼   ► that means it's always listening." Apple's got markers about whether it's listening to

01:29:34 ◼   ► audio or not. The way those wake words work is that the microphone on the device, there's

01:29:42 ◼   ► an algorithm that's listening for the wake word. That's why it gets mistriggered. It's

01:29:49 ◼   ► not listening for conversation anyway. The only thing it's listening for is the wake

01:29:54 ◼   ► word. Apple actually got in a lot of trouble where it turned out that some of their activations,

01:30:01 ◼   ► the audio was being recorded and was available in data centers, and now you have the option

01:30:05 ◼   ► to say no to that. I feel like, again, it's impossible because it's a conspiracy theory

01:30:11 ◼   ► and you can't. You can give facts if they want to believe it, they're going to believe

01:30:14 ◼   ► it. But the fact is-

01:30:15 ◼   ► It's also like it's a harmless conspiracy theory by and large, right? For most people

01:30:19 ◼   ► that it's just kind of one to let go.

01:30:20 ◼   ► Yeah, of all the things, it's just the ads. Of all the things that you could do with that

01:30:25 ◼   ► information, this is actually a pretty harmless one. There are way worse things you could

01:30:29 ◼   ► do. That's what I would say is if they want to believe it, they can believe it. But I

01:30:33 ◼   ► would tell you as somebody who's watched stories about Apple over the years, that if this was

01:30:39 ◼   ► happening we would all know about it, right? But we don't. In fact, Apple is like a war

01:30:44 ◼   ► with Facebook over ad targeting. I think in the end, you can bring out all the facts,

01:30:52 ◼   ► but if they want to believe that their phone is listening to them, I guess you just got

01:30:56 ◼   ► to let them, but it's not.

01:31:01 ◼   ► I've never listened to the podcast Reply All, but I remember they did an episode on this

01:31:06 ◼   ► subject that I saw lots of people very excited about. So I'll put a link in the show notes

01:31:10 ◼   ► to that. Maybe this will help them. It's called "Is Facebook spying on you?" is the episode.

01:31:15 ◼   ► And they tried to investigate this exact phenomenon. I'm sure that they probably end up in a scenario

01:31:21 ◼   ► which is interesting, but still won't help you convince people in your lives that this

01:31:26 ◼   ► isn't happening. I mean, the other thing, if your concern is that your iPhone is listening

01:31:32 ◼   ► to you, even if it is, that date is never finding its way to Facebook. That's the problem

01:31:39 ◼   ► here, right? For us, it's what we know, we're too close to the metal. They're never giving

01:31:43 ◼   ► that information to Instagram. That's not why you're getting Instagram ads. It's not

01:31:49 ◼   ► like Apple was listening to you.

01:31:51 ◼   ► Exactly. They would use that for their own purposes and not for Facebook's purposes.

01:31:57 ◼   ► Maybe you could shift the conspiracy a little bit. Only Apple could even be listening and

01:32:05 ◼   ► they wouldn't share that with Facebook. So whatever you see on Facebook or on the web,

01:32:09 ◼   ► Apple doesn't want anybody else to have that information.

01:32:13 ◼   ► You can see why it's so enticing to people, right? Because you don't also then have to

01:32:17 ◼   ► do a lot of Googling to see that Apple and Google have this huge deal together about

01:32:22 ◼   ► search engines, right? Which is so easy to then just be like, "Well, maybe they're just

01:32:26 ◼   ► giving this data to Google." This is the problem with this stuff is there is a, I think, sometimes

01:32:34 ◼   ► in a lot of ways, wise mistrust about these large companies, but it then ends up sometimes

01:32:39 ◼   ► going a little bit too far. This one, it just doesn't make sense for these businesses to

01:32:45 ◼   ► do this because of the amount of information they would have to be sharing. And also there's

01:32:50 ◼   ► a thing of like, "Nobody cares about you that much." Right? Someone's listening to your

01:32:56 ◼   ► phone. I'm sorry. That's not happening.

01:32:59 ◼   ► And also the algorithms are still not that great. It's literally if you search for a

01:33:05 ◼   ► folding chair on Amazon, all your ads then suddenly are like, "Hey, folding chair enthusiast,

01:33:11 ◼   ► would you like to buy many more folding chairs?" It's like, "No, I bought one."

01:33:14 ◼   ► I see happen a lot. And I think this is one that trips people up, right? A lot say like

01:33:19 ◼   ► Instagram or whatever. They are aware, depending on how you have stuff set up, of devices on

01:33:27 ◼   ► your network and what they're searching for, right? Like based on IP addresses. So you

01:33:32 ◼   ► could have had a conversation with your partner and your partner went and looked something

01:33:35 ◼   ► up. Then you get ads for the thing you were talking about, right? Like this is one where

01:33:40 ◼   ► I think that's one of the things that's happening that trips people up. Where they're like,

01:33:44 ◼   ► "Whoa, I was just talking about this and I haven't looked for it yet and I have an ad

01:33:48 ◼   ► for it." It's like, yeah, because the person you were talking to, when I looked it up.

01:33:53 ◼   ► That's one that I do think happens. It is not a conspiracy. That's just the way the

01:33:56 ◼   ► technology works. But I think it's one of the ways that it could trip people up.

01:34:00 ◼   ► I find this to be somewhat of a fascinating thing, especially having conversations with

01:34:03 ◼   ► people about this stuff. But as a technology enthusiast, sometimes it can be difficult

01:34:08 ◼   ► because you end up being the one where people are like, "Why is my phone listening to me?"

01:34:12 ◼   ► And it's like, "I can't help you. I'm afraid." But yo Av, I hope that helped. If you would

01:34:18 ◼   ► like to send in your questions for a future episode of the show or send us any feedback

01:34:22 ◼   ► or follow up, just go to upgradefeedback.com. If you want to check Jason's writing out,

01:34:29 ◼   ► go to sixcolors.com. You can hear his podcast on the incomparable.com and here on RelayFM

01:34:34 ◼   ► where you can hear me too and check out my work at cortexbrown.com. You can find us online.

01:34:39 ◼   ► Our question is @jsnell, J-S-N-E-L-L-L. I am @imike, I-M-Y-K-E. You can watch video

01:34:45 ◼   ► clips of this show on TikTok, Instagram, and YouTube where we are @upgraderelay. Thank

01:34:50 ◼   ► you to our members who support us on Upgrade Plus. Go to getupgradeplus.com and you can

01:34:54 ◼   ► get longer ad-free versions of this show every week. And thank you to our sponsors, Ooni

01:34:59 ◼   ► and our friends over at Squarespace. Thank you for listening. We'll be back next time.

01:35:06 ◼   ► Until then, say goodbye Jason Snow. Goodbye Mike Hurley.

01:35:10 ◼   ► [Music]

01:35:20 ◼   ► [Music]

01:35:22 ◼   ► [Music]

01:35:24 ◼   ► [ Silence ]