00:00:00 ◼ ► from relay this is upgrade episode 602 for february 9th 2026 this episode is brought to you by delete me factor and one password my name is mike hurley and i'm joined by jason snell hi jason hi mike hurley good to good to be back good to have you here now listeners of the podcast i mean we just do a podcast every monday and they don't even know but i was gone on vacation
00:00:30 ◼ ► all last week so that was pretty great but we pre-recorded so we did it's like we didn't miss a beat it feels like it was a long time and since we last recorded but it was just like three extra days more than normal i was closer to our friend jeremy in australia than i was to you wow which is weird but that's that's uh that's what happens when you fly out into the middle of the pacific ocean i went to hawaii yeah that was not if people had not decoded that when you look at hawaii on a map i remember before i went the first time graham forced me to open apple maps and
00:00:59 ◼ ► take a look at where hawaii is on the map and i was like oh my word i thought it was way closer to america than that if you rotate a globe and uh you can get you can get the globe to be almost entirely pacific ocean yep and then you go like and there's hawaii right there in the middle it's a beautiful place but it's terrifying it's just to give people an idea of how far away it is so i was as far away from jeremy in melbourne as i was from dan in boston so think of the the five and a half hour flight
00:01:29 ◼ ► from boston to san francisco and then another five hour flight from san francisco to hawaii um that that's it's a long way like it's a long way but it's still only halfway to australia i think like at least times on wise it is the exact opposite side of the world to me because it's 12 hour difference between here and hawaii no no it's 10 right now is it 10 okay
00:01:51 ◼ ► when i was there it was more maybe i was just maybe 11 it goes because because they don't do daylight savings so
00:01:57 ◼ ► yeah so it was yeah this time of year you drop two hours it's very funny for us because west coasters aren't used to flying
00:02:03 ◼ ► east home and so we're not used to that kind of jet lag yeah um i'm used to flying the other direction
00:02:10 ◼ ► for everything else literally everything else except if hawaii or new zealand so uh that's been
00:02:17 ◼ ► interesting to try to get up in the morning but uh it was great i love it i mean i i counted how many i'm
00:02:21 ◼ ► not going to say how many times i've been to hawaii but it's a large number in my life because i love it
00:02:26 ◼ ► so much and i love getting photos when you're there and you sent me so many chickens mike oh my god so many
00:02:31 ◼ ► chickens running around oh they're the beautiful beautiful big chicken as we left the rental car guy was like
00:02:37 ◼ ► you know it's just like when we go to the mainland and we see squirrels and he was like they're just
00:02:43 ◼ ► pests but yeah it's fun for us we love to see those chickens running around i have a snow talk question
00:02:49 ◼ ► for you that comes from ed and ed wants to know jason who are you cheering for in the olympic curling
00:02:54 ◼ ► tournament and do you think anyone can beat rachel homan i uh rachel homan's the skip of the uh canadian
00:03:01 ◼ ► women's team by the way for people who are not in the know i am cheering for the u.s for two reasons one is
00:03:06 ◼ ► i am a usian uh usaian and two curling coverage in the in the u.s is largely of the american team
00:03:14 ◼ ► until you get to the finals uh or the you know the various uh playoff you know tournament parts the
00:03:20 ◼ ► knockout parts that's just a natural thing and what i would say is the more attention given to curling
00:03:27 ◼ ► by american media which success by americans helps that a whole lot the more attention is paid to our
00:03:34 ◼ ► sport and that means the more people who are interested and that means the more people who
00:03:37 ◼ ► are going to go to their local curling club including ours to try it and that makes more curlers and that
00:03:42 ◼ ► makes more members and our club is a you know volunteer-led operation and uh and you know so we
00:03:49 ◼ ► need the members are what keep it going and pay the rent and the electrical bill on keeping the ice
00:03:54 ◼ ► ice in oakland for uh bay area curling club so uh i want america to do well not just because i am from
00:04:03 ◼ ► there but also because it it will increase the visibility that we have um in in the u.s and
00:04:09 ◼ ► and create more curlers in the u.s because we want more if you'd like to send in a snow talk question
00:04:15 ◼ ► for us to open a future episode of the show with just go to upgrade feedback dot com and send yours
00:04:20 ◼ ► in oh oh and ed uh sure anyone could beat rachel holman i mean she might win right canada very
00:04:27 ◼ ► powerful although it got knocked out of the they didn't even make the medal round for for mixed doubles
00:04:32 ◼ ► but um you know anybody can beat anybody at any time but yes the the the uk mike is the scots
00:04:38 ◼ ► well technically great britain it's right team gb that's right because they the the irish northern
00:04:45 ◼ ► ireland puts their people on the irish team is that right or nowhere i genuinely don't know i don't
00:04:52 ◼ ► know i think i think maybe they do so yes it's team gb team gb it's basically scotland though let's just
00:04:56 ◼ ► put it that way scotland invented curling and the scots are very good at curling um and so they are uh
00:05:03 ◼ ► their favorites and the canadians are always favorites because the canadians are the ones who kind of
00:05:07 ◼ ► like kept the torch lit and there are you know there are lots of other countries involved italy's got a
00:05:11 ◼ ► good team um in mixed doubles right now uh so we'll see and then the u.s team is fun the men the men's
00:05:17 ◼ ► team is fun this year men and women both qualified um kind of like nail biters so i'm not sure they're
00:05:23 ◼ ► gonna medal but uh the men's team is fun because it's a different it's a young skip and uh and so it's
00:05:28 ◼ ► a different crew from the will schuster crew that that won the gold medal um a while back and it's
00:05:33 ◼ ► still been going so anyway it's fun i i recommend people check it out if you're in the u.s
00:05:37 ◼ ► uh cnbc has it on weekends uh it's on usa network some of the time and it's all on peacock
00:05:42 ◼ ► so you know they the mixed doubles is about to end but the men and women will then start up and those
00:05:48 ◼ ► go with the rest it's the only sport that plays on every day of the winter olympics in fact plus two
00:05:52 ◼ ► they started two days before the winter olympics started that's a lot of these they've got these two
00:05:57 ◼ ► different events it is a lot of curling but we've been watching so great thing about flying back from
00:06:02 ◼ ► hawaii we're on southwest and they have live tv and one of the channels they had was cnbc and it
00:06:07 ◼ ► was a saturday and the curling was on and so we just watched curling on the plane live it was awesome
00:06:13 ◼ ► that that that flight went by fast that was so great so yeah curling it's great so we're called
00:06:20 ◼ ► team gb but it is the united kingdom so i don't know why and it's gbr is the symbol and you know i
00:06:30 ◼ ► don't know why team so it says um like it's it is the great britain and northern island olympic team
00:06:36 ◼ ► okay um but we use the branding team gb i think okay interesting i think i read somewhere that that
00:06:42 ◼ ► there were the people from northern island could play for the irish olympic team but there's lots
00:06:47 ◼ ► olympic olympic qualifications olympic qualification is very interesting right like puerto rico has a team
00:06:53 ◼ ► uh this is a great segue by the way puerto rico where bad bunny is from has its own team even though it
00:07:01 ◼ ► is also a terror it is a territory which is why it has its own team of the united states and everybody
00:07:06 ◼ ► in puerto rico is a u.s citizen so um there are some interesting quirks let's just say about what
00:07:14 ◼ ► countries are countries for olympic purposes and i also think it's funny that like for soccer purposes
00:07:19 ◼ ► there is no team gb this is actually a problem during the um the soccer tournament in the in the
00:07:25 ◼ ► summer olympics is everything in in the uk is by country so there's a scottish league and a and an
00:07:33 ◼ ► english league but you have to have team gb for soccer and and it's very confusing and and so anyway
00:07:40 ◼ ► i don't know how you people do your thing but the uh there's like one person on the puerto rico team
00:07:45 ◼ ► anyway bad bunny yeah the super bowl so continuing the sports conversation uh we'll do our annual super
00:07:52 ◼ ► we actually do talk about the super bowl and some oh do we yeah every year we talk about it's a monday
00:07:57 ◼ ► podcast i get i get i mean you listen wherever you want dear listeners but we record it monday morning
00:08:02 ◼ ► so we are monday morning quarterbacking it right now this is what's happening i always want to talk
00:08:06 ◼ ► about two things which is the halftime show and the ads and the ads yeah you're a big sports guy
00:08:11 ◼ ► big football guy big american football guy i just take out all the sports from the whole event
00:08:15 ◼ ► um do you have any thoughts on the game i'm waiting for the altcast where it's just the ads
00:08:21 ◼ ► and the halftime show and that during the rest of it they fill that with i don't know kittens or
00:08:25 ◼ ► puppies or whatever yeah for people who don't care about the football but do care about the ads
00:08:29 ◼ ► yeah i think that would be a fun like inverse uh i mean you can alter alternative cast stream that
00:08:39 ◼ ► oh interesting interesting so do you have any thoughts on the game i assume you watched it it was not
00:08:47 ◼ ► yeah not a very good game um the it was clear that the seattle seahawks were the best team in
00:08:54 ◼ ► football i think all year i thought that was pretty clear that's what you would hope that side of the
00:08:58 ◼ ► tournament the nfc was a more powerful uh stacked group i didn't think that either denver or or new
00:09:05 ◼ ► england who are the final teams were i mean not that they didn't have great seasons but i look at the
00:09:09 ◼ ► teams in the on the other side of the bracket and they were all better i think the rams were better
00:09:12 ◼ ► i think the 49ers were better um i i mean i honestly think so the seattle the la rams and
00:09:19 ◼ ► the san francisco 49ers are all in the same division i think they're probably the three
00:09:22 ◼ ► best teams in football this year so it was stacked and uh and i thought it was pretty clear that the
00:09:28 ◼ ► seahawks were the best team by far and it's it's a cool story because sam darnold who was the
00:09:31 ◼ ► quarterback of seattle he was a high draft pick he went to the jets uh and i repeat myself when i say
00:09:38 ◼ ► he was a massive failure and left letdown because i already said he went to the jets uh but he rehabbed
00:09:44 ◼ ► his career he went to san francisco um and did a year of sort of like uh this is becoming a thing
00:09:50 ◼ ► where failed quarterbacks who actually have a lot of talent go to san francisco and they get a year as
00:09:54 ◼ ► a or two as a backup and they get to work with kyle shanahan who is a brilliant head coach and a
00:09:59 ◼ ► brilliant offensive mind and it's like almost like rehab for quarterbacks and then he went and had a great
00:10:04 ◼ ► year in minnesota and then he went and had minnesota didn't want him i don't know why and then uh he
00:10:10 ◼ ► went and had a great year in seattle it's just great it's a classic even if you know nothing about
00:10:14 ◼ ► football it is this wonderful redemption story of this guy who was so well thought of out of college
00:10:19 ◼ ► at usc and then became a bust and a laughing stock uh which new york likes to do if you show
00:10:25 ◼ ► any weakness at all new york media will destroy you um and then he kind of got his head together and
00:10:30 ◼ ► now he is a super bowl winning quarterback so that is awesome that's a good story that's a good story
00:10:35 ◼ ► it's a nice story but it wasn't much of a game so you know they was they dominated their defense is
00:10:40 ◼ ► amazing and they dominated so yeah but as zoe mentioned it is the apple music halftime show so it
00:10:46 ◼ ► is technically within our remit it is it is true it is the apple music halftime show i mean we could
00:10:51 ◼ ► talk about it anyway but now even more so even more so i like they had that effect where you go through
00:10:55 ◼ ► like a tunnel and it's the apple logo uh you kind of like enter the apple logo and it becomes like a
00:11:02 ◼ ► hyperspace tunnel that leads you to the halftime show i thought that was kind of cool the halftime
00:11:07 ◼ ► show was great i expected it would be and it was it was brilliant the production was fantastic um yeah
00:11:13 ◼ ► the production i mean it was like watching a movie and the fact that they were doing it live just an
00:11:17 ◼ ► amazing i mean they they cranked it down right i think it was 24 frames a second so it looks like a
00:11:20 ◼ ► it looks like a movie i remember when the halftime shows used to be from the cameras they used to
00:11:24 ◼ ► shoot the game and it's like no don't do that and and so super theatrical bad bunny's tour was very
00:11:31 ◼ ► visually distinct right like he would have the kind of house that he would perform on and so i'm happy
00:11:36 ◼ ► that they brought that aesthetic to the super bowl halftime show as well like it looks really good all
00:11:41 ◼ ► those transitions where you're there like there's a pre-tape bit and then you realize now we're in the
00:11:45 ◼ ► actual uh stadium and you can start to see the things that are happening and he falls off the
00:11:49 ◼ ► he does a trust fall off the side into the hands and he falls through the roof down below into a
00:11:54 ◼ ► little pre-tape bit and then comes out um i thought that was funny because he falls through the roof and
00:11:59 ◼ ► then on the inside of the house he's got like all this plaster dust all over him and then when he steps
00:12:05 ◼ ► out he's perfectly immaculate but he still brushes a little off his shoulder maybe the door had one of
00:12:10 ◼ ► those like bead doors and just yeah there's a blower there's a blower in there to keep the bugs out and
00:12:16 ◼ ► it also blows all of the dust off of you when the ceiling collapses so um you know i don't know
00:12:22 ◼ ► anything about bad bunny yeah at all yeah and i don't speak spanish yeah so i don't understand a
00:12:27 ◼ ► word that he was singing yeah this is this is what i got out of it it was visually incredibly fun yep
00:12:32 ◼ ► and it it seemed this is what i this is the word i keep coming back to it seemed joyous right it just
00:12:38 ◼ ► seemed like fun everybody was having fun it wasn't serious it wasn't and and some super bowl halftime
00:12:44 ◼ ► shows are like it's all about the music oh attitude right and uh no it was just fun and it's a
00:12:52 ◼ ► celebration joyous i think because this is you know i think this is the key to bad bunny's success that
00:12:58 ◼ ► if you don't know what he's saying people enjoy his music because it sounds good like it's just sounds
00:13:05 ◼ ► fun like you can dance to it and i think that he is the number one musical star in the world yeah and
00:13:12 ◼ ► in the u.s i mean he's not a one yeah he's not a small name he is the i get the bloomberg uh
00:13:17 ◼ ► entertainment newsletter where they do a kind of like calculation using methods of calculating who
00:13:21 ◼ ► is the top star right now and it's it's it's bad bunny and it's not even close and i can see it i mean
00:13:27 ◼ ► i see the joy of it um the way it was orchestrated was beautiful there were some stars in the background
00:13:32 ◼ ► which is very funny uh peter pascal was back there yeah uh ronald lacuna jr the baseball player uh
00:13:39 ◼ ► he was getting you know there were there were cool uh cameos happening and the one that i love
00:13:44 ◼ ► the best so there's a really great bit of choreography where he's going around and he's like
00:13:48 ◼ ► he gets something at one vendor and then gives it to another vendor and then gets something back and
00:13:52 ◼ ► gives it to another and he ends up with a a wedding ring basically and he looks at he opens it up and
00:13:57 ◼ ► he's like no and he closes it and he hands it to a guy who's standing next to a woman he the guy
00:14:04 ◼ ► goes down on the knee to propose basically and you're like oh that's really funny and then a
00:14:09 ◼ ► little bit later they're in she's in a wedding dress and they're getting married and then a little
00:14:14 ◼ ► bit later you see them and they're cutting the cake yeah and giving it to people on the on the stage of
00:14:19 ◼ ► one of the stages as part of this just as you go throughout there's this through line about this
00:14:24 ◼ ► couple and the best part mike it was a real wedding bad bunny signed bad bunny signed he was the witness
00:14:31 ◼ ► they wrote him and said we would like you to come to our wedding which is cute and he said i have a
00:14:36 ◼ ► better idea and they got married at the super bowl and bad bunny was the witness real real wedding
00:14:41 ◼ ► apparently so that's what they say i did not know that yeah that is incredible yeah the guardian
00:14:49 ◼ ► wedding and bad bunny super bowl halftime show was the real thing i did think they looked really happy
00:14:56 ◼ ► i guess that's why when they when they kissed i was like that's pretty good acting right like that looks
00:15:03 ◼ ► that looks like super real um uh yeah isn't that sweet but i feel like that goes with the whole joy of
00:15:10 ◼ ► the whole thing yeah so i just thought it was fun and and here's the thing i know that there's there
00:15:14 ◼ ► some political people complaining about this and all that i'll just say this which is puerto rico's
00:15:20 ◼ ► part of america like it is we could you know and the people of puerto rico should be able to decide do
00:15:25 ◼ ► they want to be independent do they want to be a state do they want to remain as they are they've been
00:15:29 ◼ ► really treated i would argue very badly by the central u.s government especially over the last 10 or
00:15:34 ◼ ► 15 years um they should determine their destiny but for now and for the last very long time puerto rico is
00:15:40 ◼ ► american and they can they're they're in america and they can so this is a i love that this is a
00:15:48 ◼ ► different aspect of america but it is still fundamentally american i also really loved the
00:15:53 ◼ ► uh god bless america and then he listed all the countries in the americas i thought that was great
00:15:58 ◼ ► and very funny um and also high risk for him that he had to remember them all you know i was like
00:16:05 ◼ ► no right i seen the list was very angry this morning when because it was forgotten by bad but
00:16:11 ◼ ► no he got all of them all the way up to canada that was the best bit and he covered covered some
00:16:14 ◼ ► islands and yeah it's great what i love is the end of that moment he like is so excited and he throws
00:16:19 ◼ ► the ball into the ground and he's just like elated like he crushed it spiked he spiked the ball at the
00:16:26 ◼ ► end how oh that was so good yeah i think he's just he's just got that he's just got a charisma and
00:16:32 ◼ ► energy about him that even though i didn't know anything about him uh i just thought it was fun
00:16:37 ◼ ► so yeah thumbs up to the apple music halftime show i thought that was pretty i would say they've all
00:16:42 ◼ ► been good how many apple employees do you think were there i mean they usually i know tim and eddie go to
00:16:46 ◼ ► the super bowl i expect they get a big box or a couple of actually and i wonder if there was some like
00:16:52 ◼ ► event at apple this week probably probably just a private event at apple that was just for like
00:16:58 ◼ ► music people or something i don't know i'm sure that they have like a thing where all the executives
00:17:02 ◼ ► go and they it's like a reward for some high performing individuals you get to go for people
00:17:08 ◼ ► who don't yeah probably for people who don't know bay area geography by the way because i think it's
00:17:12 ◼ ► really funny that i uh the tech industry is all kind of in the bay area and i am one of the only
00:17:17 ◼ ► people in our circle who lives here which is very funny um first off the super bowl is in santa
00:17:24 ◼ ► clara at the 49er stadium it's not in san francisco the city uh which is really hilarious when you they
00:17:29 ◼ ► always they got a good shot of the golden gate bridge or the bay bridge or stuff like that it's
00:17:33 ◼ ► 45 miles away from there so it's i mean and far everyone's been talking about the fact that the
00:17:38 ◼ ► super bowl is in san francisco like that has been the conversation festivities up there like all the
00:17:43 ◼ ► festivities are in san francisco everybody wants to be in san francisco and it's been a fun week because
00:17:48 ◼ ► all these people who believe like the propaganda that san francisco is a disaster of a city that's in a
00:17:53 ◼ ► doom loop has showed up and been like oh actually it's really nice yeah yeah it is actually really
00:17:57 ◼ ► nice i mean we've got san francisco's got its its tough neighborhoods and stuff and they're a little
00:18:03 ◼ ► more visible because of the way it's laid out in the city but like what city doesn't and so much of san
00:18:08 ◼ ► francisco is just uh just beautiful and and remarkable and it's one of the great cities in the world and
00:18:14 ◼ ► uh everybody who came for the super bowl was like oh yeah right it's really great i actually have a
00:18:19 ◼ ► my gears have been ground a little bit by this okay in a different way all right well like i've been
00:18:28 ◼ ► seeing a lot of people saying that like a lot of people a lot of people have been sharing clips from
00:18:32 ◼ ► a pat mcafee thing where he's talking about how much he's loved san francisco right it's not at all
00:18:37 ◼ ► like what they say on fox news right and people are like dunking on him for that right and i just think
00:18:42 ◼ ► that that's not the right approach right like the he is trying to be open and saying i was wrong i think
00:18:49 ◼ ► people should be like this is great rather than like oh of course dumbo like i just don't think
00:18:53 ◼ ► that's helpful my only complaint is that he also did this last year when they did uh college game day
00:18:58 ◼ ► at cal and they were at berkeley and he's like whoa it's really great berkeley is nice and they
00:19:02 ◼ ► i got a bunch of food down on telegraph avenue and now we're here with all the cheering fans and i
00:19:06 ◼ ► guess the bay area isn't what i thought and he comes back a year later and he's like whoa the bay
00:19:10 ◼ ► area is not what i thought this time we was talking about san francisco which is a whole different
00:19:14 ◼ ► thing to the rest of the bay yeah yeah it's totally different from berkeley anyway so for berkeley
00:19:19 ◼ ► is on the other side of the bay bridge in the east bay from so this is the geography point i wanted
00:19:23 ◼ ► to make which is apple is very close to where the stadium is that's in the south bay that's in in
00:19:28 ◼ ► silicon valley per you know proper it's in santa clara and and apples and cupertino but they're not
00:19:34 ◼ ► that far apart they're both they're both down there uh and not in the city of san francisco so
00:19:39 ◼ ► in some ways it was on apple's home turf that all of this happened that's that's my apple related
00:19:44 ◼ ► geography bit for the day so i also like to just do a quick run through some of the ads that i liked
00:19:52 ◼ ► um and i'm sure you have let's do it uh they're usually for me i'm looking for media like movies and
00:20:00 ◼ ► tv show kind of stuff sure um and so i saw a few of these this morning the mandalorian and grogu ad i think
00:20:07 ◼ ► was incredibly effective um it feels very nostalgic i think they kind of set it up to sound like a beer
00:20:14 ◼ ► commercial or something like the narration yes i i can i can explain this for you okay um it is a super
00:20:21 ◼ ► super bowl ad and so they know it's a super bowl ad yeah and what they're doing and it's sam
00:20:25 ◼ ► what's his name it's it's the guy who does with the deep voice and the mustache who does all the
00:20:30 ◼ ► budweiser ads it was in parks and rec right like he played the like the hippie parks guy i know uh
00:20:37 ◼ ► yeah sam elliott yeah yeah so it's sam elliott who does who has done like budweiser ads and stuff
00:20:43 ◼ ► right okay and and the budweiser ads at the super bowl are often featuring the clydesdales which is
00:20:48 ◼ ► like the symbol of budweiser beer is these these big horses so you see the hooves and sam elliott is
00:20:54 ◼ ► talking and you're like ah it's a budweiser ad and i i got it immediately because i'm that sort of nerd
00:21:00 ◼ ► that i i saw the hooves and i'm like are those tauntauns and they are indeed tauntauns so it's doing
00:21:06 ◼ ► yes it's a riff on a budweiser ad except it's the mandalorian and grogu riding on a little tauntaun
00:21:14 ◼ ► uh sled thing it's brilliant and the music hits just right and you're like oh yeah i do love the
00:21:22 ◼ ► mandalorian yeah and the whole point i mean it's not and the whole point is it's a super bowl ad to tell
00:21:27 ◼ ► you yes there is a movie and and lauren turned to me and she's like well that's a movie i'm like yes
00:21:34 ◼ ► they're making a movie of the mandalorian that's why they have that ad is to pay there is a mandalorian
00:21:40 ◼ ► movie it's coming out in a few months pay attention to it i i don't know why but like the look of this
00:21:48 ◼ ► has made me much more excited about the movie because i don't know if the movie's going to look like
00:21:55 ◼ ► this but this looks way more like the original trilogy than anything else like if there's a full
00:22:01 ◼ ► there's a full trailer on youtube as a part of this uh they've done some others but there's a
00:22:06 ◼ ► full trailer now and what i would say about it is uh i'm not sure it needs to be a movie it does feel
00:22:13 ◼ ► very much like the tv show but i'm sure it's a bigger scale there are there are snow walkers and
00:22:17 ◼ ► there are a bunch of stormtroopers and it feels very star warsy and i'm sure that the whole idea is if
00:22:22 ◼ ► we're going to do a whole movie of this we want it to be a fun adventure star wars movie except with
00:22:26 ◼ ► the mandalorian and grogu so we'll see um i love the show the last season wasn't very good but i love
00:22:31 ◼ ► the show and i love those characters so if they just put those two on an adventure and they let grogu do
00:22:37 ◼ ► some fun stuff which it looks like there's a there's a scene where in the trailer where um sigourney weaver's
00:22:42 ◼ ► in this movie and she's sitting across the table from them and there's like a cup or with stuff in it
00:22:46 ◼ ► like a like a cup of food or something and grogu does his little force thing to try to drag the food
00:22:53 ◼ ► to cross and she puts her hand down on it and looks at him it's like no no baby uh very funny so so
00:23:00 ◼ ► yeah i'm looking forward to it good trailer good teaser good uh reference to super bowl ads which is
00:23:05 ◼ ► kind of what's going on there i thought that was good uh i liked the hoppers trailer this is i've i've
00:23:09 ◼ ► known about this movie for a bit um it's essentially somebody gets their consciousness put into a is it
00:23:17 ◼ ► a gerbil hamster i don't know squirrel an animal um and that's the whole that's the movie uh and then
00:23:27 ◼ ► that's just kind of like things i'm sure there's reasons for it like they don't really get into it
00:23:32 ◼ ► in the trailer but it just looks fun and apparently this movie like beaver is the answer beaver that's
00:23:37 ◼ ► it it's a beaver uh this movie people have been digging it apparently like from test screenings and
00:23:42 ◼ ► notice screenings and stuff what i liked about this trailer specifically this is a pixar movie
00:23:48 ◼ ► the animation style feels a little bit more evolved which i like i think this is pixar i've not been
00:23:56 ◼ ► doing to my memory like a lot of like things that look like like our world right like they did elemental
00:24:04 ◼ ► which is very conceptual i didn't see elio maybe that was probably similar but i just liked the way it
00:24:09 ◼ ► looked i thought it looked really good um and i'm into this movie and uh so there we go um you put
00:24:15 ◼ ► in project hail mary in here i did not watch this trailer because i've seen enough of the i saw the
00:24:21 ◼ ► first trailer for this movie i don't want to see any more trailers for this movie because that's i feel
00:24:26 ◼ ► like there's like information i feel like i got too much from the first trailer you know what i mean
00:24:30 ◼ ► like it's like oh you spoiled too much of this for me and i think i would like it but did you like it
00:24:34 ◼ ► did it look good yeah yeah i mean so i enjoy the book i think this looks like a really good movie
00:24:40 ◼ ► um there's been some complaints that there are twists in the book that are spoiled by the trailers but i
00:24:45 ◼ ► what i would say is they got to sell the movie folks like pixar has had this issue where nobody
00:24:49 ◼ ► goes to see their movies anymore partially because they got trained out of it by the pandemic and putting
00:24:54 ◼ ► things on disney plus and so having hoppers be an ad is sort of trying to again be like yeah there's a
00:25:00 ◼ ► pixar movie you want to see it project hail mary you know in the end they they need to convince people
00:25:05 ◼ ► to watch it and i think you can't hide the reveal of of a plot point midway through the movie less than
00:25:11 ◼ ► midway through the movie in order to protect people when you need to sell them the movie i would also
00:25:17 ◼ ► argue maybe i'm spoiling something here i don't think i am i would argue there are other twists
00:25:22 ◼ ► that happen after that that are fine so um i think it's going to be an enjoyable movie i'm really looking
00:25:28 ◼ ► forward to it that's a it's a if it's a it's andy weir who wrote the book so it's kind of like the martian
00:25:33 ◼ ► in a different context a little bit um this is a trailer i found this morning something i didn't even know
00:25:38 ◼ ► existed until this morning uh baz lerman has made an elvis concert movie uh based on found footage from
00:25:46 ◼ ► the from elvis's vegas days um i watched the trailer for this and i became quite interested in this
00:25:56 ◼ ► because the footage looks so good it looks like it couldn't be real um but it is right but it looks
00:26:04 ◼ ► incredible obviously they have done a lot of work in restoring it and coloring it uh but i am very
00:26:11 ◼ ► intrigued about this movie i'm not going to go to the cinema for this movie but i will definitely watch
00:26:15 ◼ ► when it comes uh to home because elvis gets the uh gets the beatles get back treatment kind of
00:26:20 ◼ ► yeah and i think that's great out of the archives yeah and apparently this was footage that was rumored
00:26:26 ◼ ► uh and then it's been found but it just looks like the trailer just looks really really good and so
00:26:33 ◼ ► i will i will look forward to that one it's not a music movie but i'll mention that um there's a
00:26:39 ◼ ► great movie called apollo 11 that's a documentary um it's very similar where they found there's a bunch
00:26:46 ◼ ► of obviously footage of the moon landing but there's a bunch of stuff that has not been widely seen and
00:26:52 ◼ ► there's a bunch of stuff that was um basically buried in an archive and and not seen ever or not seen
00:26:57 ◼ ► since the late 60s right um and they made a movie out of that it's a similar kind of vibe this is a few
00:27:05 ◼ ► years ago it's available people can watch it i saw it in imax um but uh they shot a bunch of it in like
00:27:10 ◼ ► 70 millimeter it's just wild and and then you you take modern techniques and clean it up and sync all the
00:27:16 ◼ ► audio and all of that and you can really take that i love that genre of finding some really good old film
00:27:22 ◼ ► yeah and making and then cleaning it up and making a modern document of that thing from the past that's a
00:27:30 ◼ ► that's a cool idea um and then just kind of like a few traditional ads that i say traditional that i like
00:27:37 ◼ ► uh the um ben affleck duncan ad which was basically a 90s comedy super group i thought this was very
00:27:48 ◼ ► strange and very fun yeah i i found it disturbing um there's also jurassic park ad that did the same
00:27:55 ◼ ► thing so apparently we're now at the stage where what we do is we do cultural references to the past
00:28:00 ◼ ► and we take the actors as they are and we de-age them yeah to look like they did in the past so it's a
00:28:08 ◼ ► whole bunch of uh 90s sitcom stars interacting in a duncan with ben affleck as goodwill hunting um
00:28:16 ◼ ► and so yeah jennifer aniston and uh who else is in there jason alexander yeah ted danson uh ted danson
00:28:24 ◼ ► and tom brady's there for some reason um well just because it's it's duncan and it's ben affleck and
00:28:30 ◼ ► all that so i i do wonder if this might have been perfectly fine if they were all in their present
00:28:36 ◼ ► ages yeah yeah and and it would have been a little less creepy but whatever i thought the jurassic park
00:28:43 ◼ ► ad was better in all circumstances a comcast ad where jurassic park just needed its router rebooted i found
00:28:50 ◼ ► the jurassic park one like more disturbing to me like the the the de-aging was more disturbing oh i thought
00:28:58 ◼ ► it was bad i thought it was done better i thought that i thought that was just better looking de-aging
00:29:02 ◼ ► but either way i don't like i don't love this trend i don't i don't love it um apple got a quick
00:29:07 ◼ ► feature in the cadillac ad cadillac f1 team revealed the look it's called the livery uh the look of their
00:29:14 ◼ ► car in a super bowl ad but really it was to let americans know that a true-blooded american team
00:29:21 ◼ ► that has two drivers one's mexican one finish but we don't worry about that no never mind
00:29:26 ◼ ► true-blooded american team is coming to the grid even though there is already one that people don't
00:29:31 ◼ ► care about but now there's going to be another one another one um but apple get the rub because they
00:29:36 ◼ ► got a little uh little cross promo at the end of this like hey watch it on apple tv so i think this
00:29:41 ◼ ► was i would expect this was a cross-branded marketing exercise yes between the two companies i'm sure apple
00:29:48 ◼ ► kicked in um but uh yeah so at the end it swipes and it says f1 on apple tv yeah and then there were
00:29:56 ◼ ► just three others on one shout instacarts is very funny pepsi's is very clever um oh yeah with the
00:30:01 ◼ ► polar bears they stole the polar bear and it's clever on a few levels polar bear they did the uh what is it
00:30:07 ◼ ► the blind taste which apparently they've been having success with the pepsi challenge and also they went to
00:30:12 ◼ ► great lengths to talk about the fact that it was all made by humans with cg rather than ai
00:30:18 ◼ ► because coke which is what coke is doing yeah which is gross hitting it on all fronts and yes they
00:30:24 ◼ ► are a sponsor but squarespace's ad with emma stone was brilliant that was a great ad brilliant and i
00:30:31 ◼ ► also can't believe that a company that sponsors us also does super bowl ads but here we are you know
00:30:37 ◼ ► we're all over the place we're all over the place i liked how bizarre the the ben stiller ad was the
00:30:42 ◼ ► yes the instacart one right yeah bananas that was that was really good in a in a just a very weird way
00:30:49 ◼ ► so yeah sure this episode is brought to you by delete me delete me makes it easy quick and safe to
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00:32:26 ◼ ► uh simon wrote in and said uh there was a rest is history episode where they discussed the economic
00:32:32 ◼ ► impact of the royal navy in england hundreds of years ago and explaining why so many money related
00:32:39 ◼ ► terms are c related basically the whole economy was around building and financing the navy for decades
00:32:46 ◼ ► hence why financial people use nautical terms so much so that's why we were talking about it last week
00:32:52 ◼ ► okay yeah i don't know if i've heard that i mean they talked about that a little bit in the chatham
00:32:56 ◼ ► high street episode yeah because that's where the shipyards are and the navy yeah the navy in england
00:33:01 ◼ ► was like england basically didn't have an army but they had this enormous navy and then the technology
00:33:06 ◼ ► involved and you know the rope making factories and the ship works and all of that so it's not surprising
00:33:13 ◼ ► that it would it would trickle down maybe that's even a nautical term to uh to economic concepts like
00:33:21 ◼ ► financial headwinds and all of that so it's great we're we're we were just figuring it out ourselves
00:33:27 ◼ ► we just pieced it together that it's all it's all a metaphor for ships and pirates and stuff yep good for us
00:33:33 ◼ ► we spoke uh a while back about google reverse engineering airdrop for their pixel phones um they have now
00:33:41 ◼ ► confirmed that it is going to be rolling out to more android devices so they're working with some of their
00:33:46 ◼ ► partners to have them integrate uh quick share which is google's method and having it work with this reverse
00:33:53 ◼ ► engineered airdrop so you know we wondered if anything was going to happen there would apple try and stop it
00:33:59 ◼ ► um or would they just let it go and it seems like probably just let it go uh but they will now i think
00:34:06 ◼ ► work into the scenario that we mentioned before where now it's going to be something they're probably gonna
00:34:10 ◼ ► if it's gonna roll let's say let's say samsung has it right if samsung has it at that point
00:34:16 ◼ ► a lot of people have access to this technology at that point it becomes harder and harder to justify
00:34:24 ◼ ► if you break it and so it's going to be really interesting to see what happens especially if
00:34:28 ◼ ► they're now rolling it out wasn't as much of an issue when it was just on pixel phones but if it starts
00:34:34 ◼ ► rolling out to some of the much bigger manufacturers it's probably something they're gonna have to at least
00:34:38 ◼ ► be aware of and consider when they make any changes yeah and xcode 26.3 last week allowed developers
00:34:47 ◼ ► uh to integrate with claude and chat gpt's coding agents so the anthropic claude agent and chat gpt codex i
00:34:56 ◼ ► think it is uh they can plot code and chat gpt codex yep this is um you know apple has been trying to push
00:35:03 ◼ ► better ai integration in in xcode for a while um they famously showed us stuff that they didn't ship for a
00:35:10 ◼ ► very long time in 2024 but what else is new but they've been kind of on it um since uh sort of mid early to
00:35:17 ◼ ► mid last year and this is the latest update that is in the i guess it's a developer build of 26.3 but
00:35:25 ◼ ► it's going to roll out and it is you know they are furnishing all the stuff that is required to
00:35:33 ◼ ► integrate um either of these or anything else but the these especially since they are looking at your
00:35:38 ◼ ► projects and all of that and um building into xcode and people i've seen people who responded well it's
00:35:44 ◼ ► fine that apple finally got there but this has been going on for ages which is not ages because it's ai
00:35:49 ◼ ► ages um but the point is apple doesn't want to these are first off these are apple's development
00:35:55 ◼ ► tools and so so much development happens in xcode so uh you're hurting your platform and hurting your
00:36:01 ◼ ► developers by not offering integration with these tools at the xcode level so that's really good that
00:36:06 ◼ ► they did that um and i've seen developers who look at it and are kind of blown away by it well also
00:36:10 ◼ ► apple you know if if you don't do this you're encouraging people to use third-party apps and just
00:36:17 ◼ ► paste the copy and paste the code into xcode which kind of like devalues your tool so i guess if you're
00:36:23 ◼ ► proud of your development environment you should integrate these tools directly into it so your
00:36:28 ◼ ► developers don't need to open a chat gpt codex window on the side and just copy and paste into exactly
00:36:34 ◼ ► yeah yeah so it's uh you know i ongoing and i'm sure there are issues but also the apple being there
00:36:40 ◼ ► and having this and and i've seen developers react really positively to it i mean there's a lot of
00:36:45 ◼ ► consternation in the developer world right now because because there's a question of sort of like
00:36:50 ◼ ► who are we and what is our role in a world where ai can write code like this and i know there are also
00:36:54 ◼ ► people out there who are like oh i don't write i don't write any code but i can make an app now and
00:36:58 ◼ ► and and i i'm sure you can i am skeptical of how good that app is going to be because even if you get the code
00:37:06 ◼ ► right um like there are other considerations when designing an app but uh it's really interesting to
00:37:14 ◼ ► see i wonder where that will go but apple needs to be present in all of this because this is a thing
00:37:19 ◼ ► that's happening and so for them to do it now i'll also say just for them to do it now and not like hold
00:37:24 ◼ ► hold it for june yeah right like don't just ai features for developers you know your time's
00:37:31 ◼ ► wasting you got to get out there so they they did it yeah i i think it's great that if they decided they
00:37:36 ◼ ► were going to do this that they did it right they just did it because as you say if you were to wait
00:37:40 ◼ ► another three months we're ever going to be in three three months time four months time five months time
00:37:45 ◼ ► as you get towards wwdc season um but something i find interesting about this like thinking about it
00:37:51 ◼ ► like well in inside of xcode like apple reference how the models can then like refer to and call apple's
00:38:00 ◼ ► latest technologies and apis right yeah which i would expect they maybe wouldn't do or wouldn't be as
00:38:07 ◼ ► inclined to do if you were doing these things outside of xcode and it makes me wonder that like if this
00:38:12 ◼ ► becomes a thing that more and more developers start using is apple going to see more adoption
00:38:18 ◼ ► of the things it wants people to be using oh because they've made the effort well i mean the challenge
00:38:22 ◼ ► is you've got to make the effort to seed it in fact one of the things that i've noticed um developers
00:38:26 ◼ ► say on mastodon is um it's way easier to build um things or or let me phrase it this way swift ui is
00:38:37 ◼ ► actually not as well supported and does not have as good results as the older frameworks do and that's
00:38:44 ◼ ► because there's an enormous corpus of information about the older frameworks and swift ui is newer
00:38:49 ◼ ► and therefore doesn't have it and how you know other than time the only other way to do that is for apple
00:38:54 ◼ ► to load in as much as they can um and documentation about new ways of doing things is another way that
00:39:00 ◼ ► then it's like oh i can use this api and so the you know the code assistant will do that and and that
00:39:06 ◼ ► but apple has to furnish that documentation and other information to to get that to happen it feels
00:39:11 ◼ ► like there's an opportunity there that could benefit everyone uh ultimately yeah and these these things
00:39:18 ◼ ► are great i actually used cloud code for the first time this week like in the terminal kind of thing
00:39:23 ◼ ► no i used i used it in the app okay and pointed it at i had a bug in my wordpress theme right and so i
00:39:33 ◼ ► pointed it at my wordpress theme and i said here's my bug what do you think yeah and it and and it you
00:39:40 ◼ ► know it cogitated for a while and then it said oh um this css statement is in the wrong place and
00:39:48 ◼ ► references the wrong thing and i will change that and here's what i changed and uh and then i looked
00:39:54 ◼ ► in in my github app and it showed me the change and it was that change and i previewed it on my
00:40:00 ◼ ► development site and it absolutely fixed the problem and then i pushed it live and it was just one of those
00:40:04 ◼ ► things where i see the advantage of of these kind of systems is they can look at your code base which
00:40:09 ◼ ► my code base is a wordpress theme it's not that it's not super complicated but it's many files
00:40:14 ◼ ► and so for it to analyze it and know the pieces in various things and it's just a step up because
00:40:20 ◼ ► previously i would take pieces of code or a file and say can you look at this and then it would say
00:40:25 ◼ ► i suggest you do this and then i would make the change right and that that's what's transformative
00:40:29 ◼ ► about these bigger things is they can look at your whole project and make connections and make changes
00:40:37 ◼ ► around like all of the files that are interconnected in a project which um you know as much it's a lot
00:40:44 ◼ ► easier to use and it's much more functional than having to kind of hold its hand as you take it
00:40:55 ◼ ► so a couple of weeks ago on upgrade plus we spoke a little bit about tim cook's seeming unwillingness
00:41:02 ◼ ► to talk publicly about what's been going on in the states specifically in minneapolis of ice right
00:41:08 ◼ ► right and his attendance at the melania screening the the um the same day as the killing on the streets
00:41:15 ◼ ► yeah yeah so we spoke about that you know we spoke a little bit about our kind of frustration with that
00:41:21 ◼ ► and and yeah you anyway but i think it's obvious how we feel about these things but what i wanted to
00:41:28 ◼ ► talk about was the fact that since then this seems to be becoming a problem inside of apple so a couple
00:41:37 ◼ ► of days later he issued a memo i think an internal memo uh which didn't really seem to go down very well
00:41:45 ◼ ► um yeah when when you first off first off when you have to release a memo it means that whatever
00:41:51 ◼ ► you did before didn't work yes and when you then have to follow it up with a town hall meeting yeah
00:41:58 ◼ ► the also the memo they were not they were not picking up what you were putting down on that in your memo so
00:42:03 ◼ ► now we got to do a town hall so you didn't do anything then it made you do it didn't he said nothing
00:42:09 ◼ ► which meant oh here's a memo and then the memo went down like a lead balloon so let's have a
00:42:15 ◼ ► town hall with everybody right which somebody recorded and uh transcribed and sent to mark
00:42:20 ◼ ► german then again as i've mentioned before memos town halls you say these things in front of everybody
00:42:25 ◼ ► so somebody will leak it right like you're trying to not have to say anything in public so it will be
00:42:31 ◼ ► said for you um this is a long quote but i want to read the the transcript that mark german published
00:42:39 ◼ ► so this is tim i've heard from some of you that you don't feel comfortable leaving your homes no one
00:42:46 ◼ ► should feel this way no one on a personal level i am deeply distraught by what's happening what i see
00:42:52 ◼ ► and hear from people about the fear they are living with it breaks my heart every person deserves to be
00:42:58 ◼ ► treated with dignity and respect no matter where they come from immigration is important to this
00:43:03 ◼ ► country immigration is important to this company for as long as i can remember we have been a smarter
00:43:08 ◼ ► wiser more innovative company because we've attracted the best and brightest from all corners of the world
00:43:14 ◼ ► we have team members across the us on some form of visa i'm going to continue to lobby lawmakers on this
00:43:20 ◼ ► issue you have my word on that i've always believed in dignity and respect for everyone and i am
00:43:26 ◼ ► grateful to work at a company where we all share these values we stand for education and expanding
00:43:32 ◼ ► access to opportunity we stand for privacy protecting the environment these values have guided have
00:43:38 ◼ ► always guided us and always will i just i read it and i'm like okay right it's like okay like you're
00:43:49 ◼ ► saying some stuff i think you're saying some things that are right like you're saying some stuff
00:43:54 ◼ ► yep but i just i think we're he's gonna have to do something else because he's not saying it in public
00:44:02 ◼ ► that's all everybody wants say it in public take this and publish it on apple's website thoughts on
00:44:07 ◼ ► immigration you know like just do that i think because what it is that's annoying people is he's not done
00:44:12 ◼ ► right like he's he's refusing to say in public what he is willing to say to the team so it will be leaked
00:44:22 ◼ ► and he can be like oh i didn't want to say that yeah in a muted in a muted way that does not it's all
00:44:28 ◼ ► passive right it's like these things are happening it's like you know who's doing them tim what's what is the
00:44:35 ◼ ► cause of all these things that you're concerned about and the answer is the cause is the people who are in the
00:44:40 ◼ ► room watching that documentary with you after a guy got killed on the streets of minneapolis that's
00:44:45 ◼ ► that's who the cause of this is but he's like no oh bad things we don't like the bad things we like
00:44:51 ◼ ► better things but it's just empty and meaningless so i mean i i i i when this story came out i texted
00:44:58 ◼ ► you and steven hackett and i and then i just with a link to the bloomberg story and i just had damage
00:45:03 ◼ ► control right like it's just he's all it is is damage control with his employees because they're deeply
00:45:08 ◼ ► dissatisfied with his behavior and i don't think that this uh fixes anything um and and i think the
00:45:14 ◼ ► article made the point and even tim cook made the point that apple's got a lot of people who are
00:45:18 ◼ ► immigrants working at apple a lot apple has app and and this is okay i think this is one of the things
00:45:26 ◼ ► that legitimately has made america great is people from i know some of them people from all over the world
00:45:34 ◼ ► dream of coming to cupertino and working at apple coming to the us and working for apple it's like
00:45:41 ◼ ► the big leagues it's like i can make a difference on all these devices that people use all over the world
00:45:46 ◼ ► and i'm going to go to america and i'm going to be on this and and and so they get these brilliant
00:45:51 ◼ ► people from all over the world who want to come to the united states and work at apple and work in the big
00:45:55 ◼ ► leagues um so that's true and i think that poses a problem for for tim because there's a real tension
00:46:03 ◼ ► between that whole philosophy and the opinions espoused by the people in power right now and so
00:46:13 ◼ ► it's a it's a tough one for tim cook but i this doesn't this is just a lot of words he's like trying
00:46:17 ◼ ► to beat it into submission with words like maybe i'm a fool but i believe that he lobbies for this
00:46:23 ◼ ► stuff i do believe it but the problem is he won't say it that's the issue he won't say it
00:46:29 ◼ ► yeah and and how is and maybe you could argue if you want to go down that route you know is he doing
00:46:34 ◼ ► politics where he's trying to do he knows that if he makes it a fight in public with the administration
00:46:38 ◼ ► it's just going to be bad and so what he's going to do is say things but the problem is then what
00:46:42 ◼ ► you're doing is you're whispering gentle words in the king's ear so you're saying de-escalation
00:46:46 ◼ ► and like okay de-escalation sure but you also went to the documentary screening when there was blood on
00:46:54 ◼ ► the streets of minneapolis like i i just i don't know what to tell you like i i yeah i don't know what
00:46:59 ◼ ► to tell you i there is always going to be an argument to be made and this is the same argument tim
00:47:04 ◼ ► cook has made about china over the years is oh china is trying to create a surveillance panopticon and uh
00:47:10 ◼ ► it's trying to control its citizenry um and and control all the information that comes to them and
00:47:16 ◼ ► tim cook's like well you know we i feel like it's better he literally said this i i feel like it's
00:47:21 ◼ ► better if we're in there working with them than if we walk away it's also much more profitable out of
00:47:25 ◼ ► the way he didn't say that part well that's that's the old world leader view right like that was the
00:47:29 ◼ ► thing right that's people have said that for years i think this is well right because the whole idea was
00:47:34 ◼ ► that if we the more we engage with china it was more likely to be open and democratic which did not
00:47:39 ◼ ► work by the way yeah and i think if you if you use that same approach in the us like i understand the
00:47:45 ◼ ► idea here that the last thing you want to be is is considered an enemy by this administration
00:47:49 ◼ ► because they will hurt you um and they will try to turn people against you and they will rail against
00:48:03 ◼ ► don't you have to show some backbone at some point and i thus far the answer is tim cook doesn't think
00:48:10 ◼ ► so yeah so okay so again it's like i think he's trying to show the most minimum minimal amount of
00:48:19 ◼ ► backbone which is pointless to do he's he's paddling he is he is so trying to have it both ways yes and
00:48:26 ◼ ► he's just trying real hard to have it both ways and i think he's learning faster and faster that he can't
00:48:30 ◼ ► and like and and i don't i don't know how they're gonna do it so like i got i got a note that this
00:48:36 ◼ ► town hall was happening um because somebody thought something big was going to happen because it was
00:48:42 ◼ ► apparently announced very last minute yeah it's like oh tim tim tim retiring or whatever that's what
00:48:48 ◼ ► this person thought because apparently i don't know but like all town all employee town halls are rare
00:48:56 ◼ ► enough to for them to be announced i think to be happening on the day they're happening so people
00:49:01 ◼ ► thought it was like this person thought it was something big was going on um so you know they
00:49:07 ◼ ► decided to oh we gotta we gotta calm the troops and it's like well no this isn't gonna do it like
00:49:12 ◼ ► there's just this is not what people want from him but and i don't at this point i don't know if he's
00:49:18 ◼ ► gonna give it nevertheless there was another quote on this from completed we're gonna we're gonna take a
00:49:22 ◼ ► sharp left turn now there was another quote from this town hall that i thought was really interesting
00:49:27 ◼ ► because it is apple's 50th year in business this year um and tim spoke about that a little bit so i
00:49:35 ◼ ► want to read this quote as well i've been unusually reflective lately about apple because we have been
00:49:40 ◼ ► working on what do we do to mark this moment 50 years it's an extraordinary accomplishment we've been
00:49:46 ◼ ► going back through old archives old photographs we've been going back through the products the
00:49:51 ◼ ► services to people and i am struck by how much apple has changed things how much apple has changed the
00:49:56 ◼ ► world how much apple has given to the world are we going to celebrate it you better believe it we're
00:50:00 ◼ ► not ready to say exactly how yet so stay tuned yes we're not a culture that looks back so the group
00:50:07 ◼ ► of people working on this have had to kind of build a different muscle for this as our muscle is always
00:50:11 ◼ ► about what's next we've really had to work hard on this to get it in a reflective state but when you
00:50:17 ◼ ► really stop and pause and think about the last 50 years it makes your heart sing it really does i
00:50:22 ◼ ► promise some celebration this is interesting i don't know what this means but like this he references in
00:50:29 ◼ ► this right about like apple does not do this kind of thing yeah yeah i uh i'm taken back to when i was
00:50:36 ◼ ► able to interview steve jobs for the 20th anniversary of the mac and the conditions were never
00:50:40 ◼ ► do not ask any questions about the past and as we know apple doesn't comment on future products
00:50:46 ◼ ► so what the hell am i supposed to do with that yeah and he didn't want to be there it was the
00:50:50 ◼ ► worst interview i've ever done but um but yeah don't talk about the past he'll do it and i'm sure that
00:50:55 ◼ ► was from steve right it's like i'll talk about but i don't want to talk about the past i'll talk about
00:50:59 ◼ ► the 20th anniversary about referencing it is we're not a culture that looks back but we're working on it
00:51:04 ◼ ► we're building up some muscles to look backward we're gonna get our neck limber so we can look behind us
00:51:09 ◼ ► and we're gonna i mean 50 years of apple it's a big accomplishment there's a bunch of stuff going
00:51:13 ◼ ► on david poe has got a like an enormous book coming out that's the you know the the first 50 years it's
00:51:18 ◼ ► called which is kind of hilarious he seems to like that i mean i got some pr for that book um which i
00:51:24 ◼ ► still need to look through but the quotes from the pr person is saying that he had access to current
00:51:30 ◼ ► apple executives to ask him information so i don't know if you've if you've read it or if you've read it
00:51:36 ◼ ► okay i'm withholding i'm withholding comment on it for now um i will write a review of it that you will
00:51:42 ◼ ► see somewhere um but i'm withholding comment on it you can confirm that piece of information it is
00:51:48 ◼ ► absolutely the case that there are people who currently work at apple who are quoted in the
00:51:52 ◼ ► book were interviewed for the project by david poe for sure i'm happy that they allowed that i mean he's
00:51:58 ◼ ► the person i think he is one of the people you would have write that book right yeah i mean i when it
00:52:04 ◼ ► was announced i thought that that was a really great idea because i think david uh because i
00:52:08 ◼ ► edited david at mac world for a while and um and then he went to the new york times and he has he's
00:52:16 ◼ ► just a smooth writer and he's really good at kind of like taking a kind of higher level and if you're
00:52:20 ◼ ► going to write a more populist popular history of apple instead of it being you know super nerdy i
00:52:28 ◼ ► think he's the person to write it because that that was my initial response is like because he's
00:52:32 ◼ ► he he wants to kind of tell a good story and not necessarily get bogged down in the details that we
00:52:38 ◼ ► might delight in about you know snow leopard or whatever um and so but apple's participation is
00:52:44 ◼ ► very interesting right that means it's not an not quite an authorized history but it's not unauthorized
00:52:49 ◼ ► either it is it is you know they made some people who were still at apple available to talk to him
00:52:55 ◼ ► which is rare it's like he didn't just talk to scott forestall and like you know what i mean like he
00:53:02 ◼ ► didn't talk to past people he did talk to scott i'm sure but he didn't you know i'm sure he did
00:53:07 ◼ ► but he also talked to phil schiller right like i mean that's and and and simple desai is in there
00:53:12 ◼ ► right like there are there are lots of current apple executives who are in the book yeah i look
00:53:16 ◼ ► forward to that but yeah i'm looking i'm looking forward to what they do um it's going to be
00:53:23 ◼ ► really interesting to see how apple celebrates it is this a public celebration it's going to be
00:53:30 ◼ ► interesting to see how they handle all of that yeah yeah especially since they're not good at it so
00:53:35 ◼ ► yeah because they never do what they did at the last major milestone i forget which one it was
00:53:42 ◼ ► is they did a like a little like a picture and a little video or something like that and
00:53:46 ◼ ► that's my guess about what this is is is that there will be a a little inspirational something
00:53:51 ◼ ► for 50 years but um who knows it's uncharted territory in many ways for them so we'll see what
00:53:56 ◼ ► they do so it's uh april 1st um is april 1st is is the pokes got the details in his book you'll be
00:54:03 ◼ ► able to read about it but it's actually kind of funny because they like they they incorporate april 1st
00:54:09 ◼ ► with the documentation but then there's a later anniversary which is sort of like when they filed
00:54:13 ◼ ► other papers and stuff but it doesn't matter everybody everybody counts apple's founding as
00:54:18 ◼ ► april 1st 1976 when april fool's day when steve and steve and you know and mike markula i think uh
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00:57:22 ◼ ► room around up time yeah we'll start our room around this week with something that i want to include
00:57:32 ◼ ► mac rumors is reporting that a previous rumor that we shared from an anonymous source in november
00:57:38 ◼ ► 2024 may be coming true did you have that moment where you looked at the article and you're like
00:57:42 ◼ ► what it's us huh it was pretty funny because i'd started reading it like that wasn't why i read it
00:57:50 ◼ ► i started reading it oh new studio display information let's find my own name in the thing and it's like
00:57:56 ◼ ► what did i do so we shared information that that we got from uh an anonymous informant that apple's
00:58:03 ◼ ► working on a new 90 hertz display panel that would be used in future products like ipads and a studio
00:58:09 ◼ ► display mac rumors is saying they have received information from an informant of their own or a
00:58:14 ◼ ► source as they will say that this is what can be expected from the rumors studio display refresh
00:58:20 ◼ ► that is hopefully coming soon that it will have 90 hertz as the standard so my my hope from this
00:58:26 ◼ ► has always been that apple were just going to bump up their lowest to 90 and everything else gets 120.
00:58:33 ◼ ► yeah that that uh studio display at 90 i mean look i use a studio display i have two of them and i have
00:58:43 ◼ ► a i have a mac with a promotion display now and promotion is nice on the mac it's less nice than it is
00:58:52 ◼ ► on an ipad or an iphone sure so um i'm more interested in other aspects of the studio display the new studio
00:59:00 ◼ ► display then it's refresh rate yeah but if it's got a higher refresh rate so everything looks a little
00:59:06 ◼ ► smoother great like great if it's not 120 not sure i care that much i mean i want 120 because why not
00:59:14 ◼ ► but yes why not but i want more than 60 at this point if like the standard iphone has it like i i think we
00:59:21 ◼ ► need to start pushing this out to these really expensive products and also i just really want to studio uh
00:59:27 ◼ ► display refresh which we're going to talk about in a moment because mark gellman is reporting at
00:59:31 ◼ ► bloomberg what the next few months are going to look like for apple so he has one of his big reports where
00:59:36 ◼ ► he throws in a bunch of details so the iphone 17e is imminent um it will see an a19 chip it will finally
00:59:44 ◼ ► get mag safe which is the fact that they have put it in a year later it even more begs the question of
00:59:51 ◼ ► why it wasn't why 16e why what was the thinking like i cannot fathom that um mark says this will
01:00:00 ◼ ► quote have the newest in-house cellular and wireless chips i i the fact that he did not say what this was
01:00:07 ◼ ► suggests to me that maybe he's not sure if it's the last released or it's new you know what i mean like
01:00:13 ◼ ► it's like is it is it the one they just had or is it a newer version that maybe is going to roll out
01:00:19 ◼ ► to other products throughout the year of the the modem and wireless chips so the way i read that
01:00:24 ◼ ► is that it's going to have the c1x or whatever it is that was in the fall models because the remember
01:00:29 ◼ ► the the 16e had the c1 it was the first one and then there was a mild revision not enough for them
01:00:36 ◼ ► to call it the c2 last fall so that's the way i read it is just literally it'll be the c1x and not the c1
01:00:48 ◼ ► maybe but that that and then there'll be a c2x may uh who knows my guess is it's the c1x but yeah we
01:00:55 ◼ ► don't we don't know for sure it is a little perplexing it's not a major change it is a chip update what i
01:01:01 ◼ ► think the biggest thing about it and it was embedded in the name of the 16e is it's one year later and
01:01:07 ◼ ► they're gonna update it right like bottom line i think they've just decided this is part of that ongoing
01:01:10 ◼ ► strategy that we're gonna see a year from now where they're you know they're doing more models with more
01:01:15 ◼ ► refreshes and keeping them around um less time and then updating them again so i think that's i think
01:01:22 ◼ ► that's what's going on here but the magsafe i agree magsafe puzzling why wasn't it there before
01:01:26 ◼ ► why is it there now uh it's great every iphone should have it yes it had wireless charging but
01:01:31 ◼ ► it didn't have the magnets it's like unbelievable why would you do that why you even put the magnets in
01:01:36 ◼ ► airpods cases you know what i mean like what are we doing what is happening no change in price
01:01:41 ◼ ► 599 and apparently the positioning for this is going to be like hey you get more for your money
01:01:46 ◼ ► um it's like okay fair enough yeah there's a upcoming ipad and ipad air refresh just faster
01:01:52 ◼ ► processors it'll be the m4 for the ipad air and the a18 for the ipad which now means all ipads will run
01:01:59 ◼ ► the apple intelligence yes right right that's a nice update for the for the base model the cheap
01:02:04 ◼ ► ipad yeah uh but yeah ipads all kind of got turned over so they're just getting chip updates this time
01:02:10 ◼ ► um mark confirms again like reconfirms the ipad mini getting an oled display this year it doesn't
01:02:16 ◼ ► confirm anything on timing and just reading this again in context i can't think what the pitch is for
01:02:25 ◼ ► this product like why is the why is the why does the ipad mini get an oled display like what is
01:02:34 ◼ ► that then you know what i mean you know they want the ipad mini to be nice it's like a high-end ipad
01:02:42 ◼ ► in a small body um also smaller screen easier to do oled cheaper to do oled but like you see what i'm
01:02:49 ◼ ► saying right it's like well the only ipads that have oled displays are the pros yeah and now the
01:02:55 ◼ ► mini i think oled's going to come to the air at some point here absolutely it will but but the mini
01:03:00 ◼ ► doesn't get refreshed as often so they're going to do it this time and also it's really expensive right
01:03:05 ◼ ► like the mini price was but it's just funny yeah they got a bunch of different uh planes in the air
01:03:09 ◼ ► and they're dropping at different points and and like now's the time to get ipad mini oled because then
01:03:15 ◼ ► they're they're gonna have it there for a couple of years so that kind of makes sense to me also
01:03:20 ◼ ► ipad mini is a reading device for a lot of people yeah and i think having having an oled for a reading
01:03:25 ◼ ► device is better yeah i i can already see the stories that people will write and talk about on podcasts i
01:03:32 ◼ ► bought an ipad mini for to be my new e-reader and i love it uh because you think they're gonna do a
01:03:37 ◼ ► oh if they do a if they do a uh a nano texture display on the ipad mini i know i know that'd be
01:03:46 ◼ ► an interesting reading device wouldn't it oh i know oled nano texture ipad nine thousand dollars i just
01:03:52 ◼ ► said the magic words to mike yeah yeah but still i know it would be uh very interesting i tried i i wrote
01:04:01 ◼ ► a story about uh there was a tcl uh android tablet that i tried that was in their next paper line which is
01:04:06 ◼ ► basically it's an lcd screen but they've got a they got a non-glare coating on it that makes it paper
01:04:14 ◼ ► like and you know i didn't love it because in the end it's just an android tablet but um there is some
01:04:20 ◼ ► i think e-readers are a very i love them niche product i think uh an ipad that is more functional
01:04:28 ◼ ► than an e-reader uh but has a really nice like an oled screen and a and a nano texture display maybe i i
01:04:35 ◼ ► think for a lot of people that is the media man if they made a nano texture oled ipad mini that thing
01:04:43 ◼ ► would be so sweet have you spent any time with the nano texture ipad pro uh any amount of time a very
01:04:54 ◼ ► small amount of time yeah i only saw one in the like the the hands-on at the event that they did in london
01:05:01 ◼ ► and i was really surprised at how good it looked um so yeah it looks great i i just i bought an m5
01:05:08 ◼ ► ipad pro and i did not get the nano texture and that's mostly because i never find that glare is
01:05:13 ◼ ► an issue for me because i'm rarely using it in any situation where there's glare yeah um if i was i would
01:05:20 ◼ ► get it because it does look good but i i just there's cost and then it does degrade the experience even just a
01:05:27 ◼ ► little tiny bit and i felt there was no need but yeah it's it's very impressive i i always write this
01:05:32 ◼ ► in my articles i used to work where in an office where my desk had a giant windows right behind me
01:05:39 ◼ ► and i had a macbook air with a glossy screen and i had a thunderbolt display with a glass
01:05:48 ◼ ► non-textured screen like this this stuff is so amazing if you're in an environment you can't
01:05:54 ◼ ► control like that i just i don't personally have a need for it in my life right now but it is amazing
01:05:59 ◼ ► i've got a a macbook pro they they sent me the m5 macbook pro the low-end model with a nanotexture
01:06:06 ◼ ► display and like it looks so good again not sure i need it even though i do work outside sometimes
01:06:14 ◼ ► um but i it would give me pause if i was buying my um my macbook pro again i might actually consider
01:06:23 ◼ ► nanotexture on it because the only time i really use it is in environments that i can't control so
01:06:28 ◼ ► it's it's great tech great tech do you know if on the laptops they're using the same process they use
01:06:35 ◼ ► on the ipad because it's different to what they did on the studio display because the studio display was a
01:06:40 ◼ ► physical change to the glass like they they put like etches in it i think yeah dots but the ipad was a
01:06:48 ◼ ► chemical treatment that they did i don't i think it's the same as the ipad but it would make sense
01:06:53 ◼ ► that that seems like the way to do it right rather than trying to do it physically because you have so
01:06:57 ◼ ► many downsides from that like that's that's when the polishing cloth became a thing because you
01:07:02 ◼ ► couldn't just use any cloth on the pro display you had to use and they gave you the cloth because you
01:07:08 ◼ ► could damage the display but obviously you couldn't do that with ipad like that would be a disaster if
01:07:14 ◼ ► you couldn't touch the ipad um so yeah okay fair enough uh mac line macbook pro macbook air will be
01:07:21 ◼ ► getting m5 updates likely at the beginning of march um there will be an m5 update to the mac studio
01:07:28 ◼ ► mark mentions that a studio display update is coming he says it quote looks quite similar to the current
01:07:33 ◼ ► one sure but i mean does he know about 90 hertz jason you know what i mean like yeah i could say that's
01:07:39 ◼ ► the question and the low-cost macbook is still on the roadmap for the first half of the year and his
01:07:44 ◼ ► the screen will be under 13 inches and that's not what i was expecting right we were talking about it
01:07:51 ◼ ► being 13.3 i think this is right right because it's the it's the m1 what's the size of the m1
01:07:59 ◼ ► macbook air screen i thought that was i think it's like 12 oh is it point nine something i think the the
01:08:05 ◼ ► new one is 13.3 from yeah yeah but that's that's exactly it it's it's gonna be the screen from the
01:08:12 ◼ ► uh from the m1 air it's that size i i mean every everything i get out of this is that this is the
01:08:21 ◼ ► m1 air right with a new chip in it now maybe it won't look the same maybe it'll be a little different
01:08:26 ◼ ► maybe there'll be tweaks about it but like all the vibes it's giving off are that this is you know what
01:08:32 ◼ ► do we do after selling the m1 air at costco and and uh and walmart and the answer is um actually not
01:08:40 ◼ ► not a costco i was in costco the other day and and they had like an they had a a good macbook air
01:08:46 ◼ ► um i mean the m1 is good but like a modern macbook air i don't know whether it was the m5 or not
01:08:51 ◼ ► but um yeah so i think it's gonna be the m1 i think it's 13.3 the m1 2020 13.3 inches oh
01:09:01 ◼ ► so i don't know what that this is what has stood out to me it's like well what is that then huh
01:09:07 ◼ ► well that's is it an ipad display like essentially like a 12.9 or something yeah maybe it is if it's
01:09:14 ◼ ► under 13 that's interesting yeah i okay well i take it all back then that so it's it's going to be
01:09:19 ◼ ► lesser in in another way maybe and so this to me if he's right so like i'm double checking on apple's
01:09:26 ◼ ► website yes the m1 2020 13.3 inches is on the 13.3 yeah so if it's under 13 well what is that then and
01:09:36 ◼ ► so is this potentially going to be something new 12 inch powerbook confirmed that's what i'm saying
01:09:44 ◼ ► it's confirmed what i'm saying i don't think so i i my my guess is that i mean as a user of macbook airs
01:09:52 ◼ ► i will just say even on the the 13 inch macbook air it feels a little like apple barely supports a
01:10:00 ◼ ► screen that small so i don't think they can go down much further which is why my guess is that'll
01:10:06 ◼ ► be a 12.9 they're going to use the 11 inch screen from the ipad they can use the ipad mini oled
01:10:11 ◼ ► it's going to be a seven inch to seven inch mac there you go look forward to it it's going to be great
01:10:17 ◼ ► 12.9 yeah that kind of makes sense 12.9 but that if it is 12.9 right if they're using a 12.9 inch
01:10:25 ◼ ► screen that would suggest to me that we may see a purpose built body yeah for the computer so it might
01:10:33 ◼ ► look different i'm excited now this is an exciting detail to me because this is like we had some oh we
01:10:39 ◼ ► know what it's going to be so that's that's one less m1 air vibe than we had before yeah i think that's
01:10:45 ◼ ► great my skepticism is mostly just that it costs money to do redesigns and the fewer things you
01:10:49 ◼ ► redesign the better but it's also true that the m1 air is so old at this point that it's probably got
01:10:55 ◼ ► a lot of parts in it that like aren't being made well you can look at its analog enough the right word
01:11:02 ◼ ► the 17e got a design i was gonna say it's a fresh design the 17 i was gonna say 16 16e uh is a good
01:11:10 ◼ ► analog right 16e is a new design but it feels real familiar at the same time because they like
01:11:15 ◼ ► we're gonna do this and we're gonna use it for a really really really really long time right so you
01:11:19 ◼ ► so they use that is that is a classic apple move is you build you build a new thing you build it out of
01:11:25 ◼ ► modern components but the cheap ones and it replaces a product that is out of old components
01:11:31 ◼ ► um and and the reason it's old components is it's been in the product line a long time and you replace
01:11:36 ◼ ► it with a new thing that's got all the modern stuff and you're like oh i can't believe they put all this
01:11:40 ◼ ► modern stuff in this computer and it's like yeah we're gonna keep selling this until 2030 so
01:11:44 ◼ ► we gotta we gotta use stuff from 2025 or 2024 we can't go back to 2020 anymore i think that's the
01:11:52 ◼ ► reality of it right it's if you start to think this is a computer that we don't want to redesign
01:11:56 ◼ ► again for another three or four or five years then yeah you get it up to speed and then when it first comes
01:12:02 ◼ ► out you're like oh it's so modern but it has to be modern because it's going to last forever
01:12:07 ◼ ► let me just throw this out there i don't believe what i'm going to say but i just want to get it on
01:12:10 ◼ ► the record okay touch screen no i'm just saying it 100 percent no i just what is it just words i've
01:12:18 ◼ ► said i don't stand i believe it oh oh then i'll reply this way i'll say touch screen yes that's going
01:12:23 ◼ ► to be coming in the m6 macbook pro this fall touch touch screen i've just said it i'm just saying the
01:12:29 ◼ ► word touch screen you know and people can do whatever they want with it speaking of which
01:12:32 ◼ ► oh let's touch screen macbook pro come by the end of the year foldable iphone iphone 18 18 pro max
01:12:38 ◼ ► these are things we knew um and the ios 26.4 beta is slated to be released during the week of february
01:12:46 ◼ ► 23rd so that's two weeks from now and this should include some siri updates yeah that's that's going to
01:12:54 ◼ ► be and and the reason that the developer beta matters is because when they release that developer beta
01:12:58 ◼ ► that's when they talk about it because that's when the public can get it even though it's marked as a
01:13:02 ◼ ► developer beta that's when it's out there and everybody's going to talk about it this is the
01:13:07 ◼ ► classic like the reality of the internet that it used to be apple would be like shh don't say anything
01:13:12 ◼ ► until we review we release it as final and that never happened right like as soon as it's in a in a
01:13:18 ◼ ► build that is available everybody's going to talk about it and so over the last few years apple's just
01:13:23 ◼ ► embraced it and like they their drop of the developer beta is when they announce the new features that are
01:13:30 ◼ ► in that os and this is going to be potentially a really huge one so i'm looking forward to how they
01:13:35 ◼ ► message that and what's in there because this is i mean this is i would maybe say this is the biggest os
01:13:41 ◼ ► drop out of outside of uh wwdc that we've seen in quite a while i would say it is the most consequential
01:13:49 ◼ ► it might be one of the most consequential os releases in modern history because of the expectation
01:13:55 ◼ ► and kind of discourse built around 20 well what was ios 18 was it 18 was it 17 which was the one that was
01:14:06 ◼ ► supposed to have this stuff in it at this at that point was it it was wwdc 2024 so it was ios 18 17 18
01:14:14 ◼ ► so like we're this far removed what is this going to have in it 17 17 i don't even know who it doesn't
01:14:24 ◼ ► matter but this was supposed to come out a long time ago what drops does it work if it does how good is
01:14:32 ◼ ► it all of this stuff i'm excited for this my expectation is there will be a bunch of pre-briefed
01:14:39 ◼ ► stories that drop at the moment that this beta comes out because i would just be surprised yes if
01:14:46 ◼ ► they let the news story just occur to people as they start installing it not sure that that's really the
01:14:54 ◼ ► way that we're looking uh for this so and it is it is it is 18 not 17 i think we should just start
01:15:03 ◼ ► calling them 24 and 25 yeah yeah retroactively just that that would be not confusing at all so um
01:15:09 ◼ ► yeah i i i don't know i i have you never talk about the future but i will say in the past when they've
01:15:17 ◼ ► done these uh features in developer releases there have absolutely been briefings so i would expect
01:15:23 ◼ ► that they will have whether i get one or not i don't know but i have in the past and i would expect
01:15:28 ◼ ► that people will because apple wants to look apple wants to control the narrative right like if one of
01:15:36 ◼ ► the reasons they hated when they would release developer betas and people would leak them and
01:15:39 ◼ ► write about them is that they didn't get they weren't saying anything about it and so the narrative was
01:15:43 ◼ ► just completely taken out of their hands and what they want to do is talk to you right they want to
01:15:48 ◼ ► talk to you and say uh here's the story we're telling and then that gets relayed and they get
01:15:54 ◼ ► to be part of the conversation yep and finally mark goman is reporting that apple is scaling back their
01:16:01 ◼ ► initial plans for an ai powered health app this is something that has fallen by the wayside due to
01:16:07 ◼ ► apple intelligence changes we spoke about this in the past of like they were building some models and now
01:16:13 ◼ ► the you know the software org is like no more custom models we're using gemini for everything
01:16:19 ◼ ► or like apple's foundation models for everything powered by whoever it's powered by but then also
01:16:24 ◼ ► the leadership reshuffle that saw the health kind of services team for the eddie q um apparently q
01:16:31 ◼ ► wants the health like he said this was not good enough yeah i love i love this story because i mean
01:16:38 ◼ ► we we have a lot of fun with eddie yeah right um because he's a character he is but he's also a very
01:16:47 ◼ ► successful executive and deal maker and and deal maker and what i like about this is eddie q sweeps in
01:16:54 ◼ ► here and he's like what's this what's this health plus thing and he's looking at it and he's like no this
01:16:59 ◼ ► this is no good um let's just put a bunch of stuff back in the app which i also as a user i really like
01:17:05 ◼ ► the idea of like hey uh we shouldn't i hey services executive here this is a half-baked service and
01:17:12 ◼ ► probably we these features just need to be in our app are because you and you and i would agree mike
01:17:16 ◼ ► apple we've talked about it in the upgradeys right like apple's health features need to be better way
01:17:24 ◼ ► better and the the idea that they're bad and the solution is that they stay bad but then they
01:17:29 ◼ ► introduce a service that makes them not bad i mean i'm not going to go back on my rant about
01:17:36 ◼ ► the iwork apps but it's the same sickness and malaise which is your fundamental product has to
01:17:44 ◼ ► be good it has to be good and then you offer a service that adds on to that that there's a reason
01:17:52 ◼ ► why people have to pay a subscription fee for it because it has actual costs it you know there's a
01:17:58 ◼ ► reason why it's extra what you can't do is become a company that ships things that are lousy and then
01:18:04 ◼ ► charges to for them to not be lousy that that degrades the this is a hill i will die on that
01:18:10 ◼ ► degrades the entire product right like i was okay going on a tangent here just for a second i was on
01:18:16 ◼ ► vacation last week and we decided to stay not at like a condo rental we decided to stay at a
01:18:25 ◼ ► basically a resort and we're cheapskates right so this is it's more expensive a little bit
01:18:33 ◼ ► and while i was there i was thinking about apple as you do i couldn't get entirely away from it
01:18:39 ◼ ► and this is what i was thinking which is i know i i can't help it whenever i'm i'm anywhere i'm
01:18:46 ◼ ► thinking about like what what what goes into the business of this thing right i just i'm fascinated
01:18:51 ◼ ► by that so it's like okay i know nothing about hotels but what goes into the business of this in terms of
01:18:58 ◼ ► the soap right the towels the thickness of the robes the the service at the pool like what goes
01:19:08 ◼ ► into that in terms of the decisions they make about and this is my point how nice is it and here's the
01:19:15 ◼ ► thing right like i'm sure there's a executive somewhere at we're at a sheraton so marriott i'm
01:19:22 ◼ ► sure there's an executive in marriott a whole team of executives at marriott who are looking very
01:19:26 ◼ ► closely at their profit margins but if you're an executive who says here's what we're going to do
01:19:34 ◼ ► we're going to make all our hotels terrible and people are going to be miserable when they stay there and
01:19:39 ◼ ► we're not going to stock soap and they're going to bring their own soap but we're going to save so
01:19:43 ◼ ► much money all the other executives are going to be like are you kidding like we have to be the whole
01:19:51 ◼ ► point here is people pay us a lot of money to stay at a nice place and paying for the stuff is part of
01:19:58 ◼ ► the deal there we make a lot of money on this thing undoubtedly but we do it in part by making it a nice
01:20:04 ◼ ► experience and if you degrade the experience then people won't pay to stay here um and i thought
01:20:12 ◼ ► immediately about apple which is the same argument which is you can't you can't just say welcome to
01:20:20 ◼ ► the iphone you paid a thousand dollars for it it's crappy but if you pay us money we'll make it not crappy
01:20:26 ◼ ► like that is so antithetical to apple's whole product philosophy and it's the wrong thing for anybody to do
01:20:37 ◼ ► what are we doing with health plus these should just be features in the health app some of them
01:20:43 ◼ ► and others of them are no good and we'll just go back to the drawing board for them i'm actually
01:20:48 ◼ ► encouraged because that's what apple executives should be doing right now is they should be looking
01:20:52 ◼ ► at their base product and saying is this product good enough not saying let's take the things that
01:20:57 ◼ ► are going to make our product good and put them behind a paywall because that is a mistake
01:21:01 ◼ ► for a company like apple because these products are the i'm not even going to say luxury accommodations
01:21:07 ◼ ► they're the they are the nice accommodations of technology the whole idea here is you get an
01:21:13 ◼ ► iphone or a mac and it's nice or an ipad and it's nice and and if you shift your mindset to be i don't
01:21:20 ◼ ► want it to be nice i want it to be an upsell to the nice thing you know services revenue is great but you
01:21:25 ◼ ► gotta you gotta do the base level first right so i don't know how it's gonna work out but i love eddie
01:21:32 ◼ ► q basically saying this is bad and this stuff and this other stuff should just be in the app why are we
01:21:39 ◼ ► it seems very sensible it seems like the exact right thing to do we don't know the details of it but there
01:21:44 ◼ ► it is so we'll see yeah he says that like he wants them to be more competitive with their competitors
01:21:51 ◼ ► in the wellness market companies like um aura ring aura ring yeah and um whoop and companies like that
01:22:01 ◼ ► and he's just like these that what they were doing he says did not meet the bar so it really has the
01:22:06 ◼ ► vibe to i mean who knows but it has the vibe to me of an a team that was so focused on we're apple we're
01:22:13 ◼ ► just building stuff and that somebody came in with a fresh breath of of reality and was like no um you
01:22:22 ◼ ► you were behind like nobody wanted to say how bad the health app was yeah like but we've got all these
01:22:29 ◼ ► things and we're building this service and eddie q came in and said are you kidding i like and this is
01:22:35 ◼ ► what i was saying and when we talk about executive changes this is one of the reasons executive changes
01:22:40 ◼ ► are good in this case it's an executive who's been around forever but he hasn't been in charge of this
01:22:44 ◼ ► this is why executive changes are good because it allows somebody to come in with fresh eyes and also
01:22:50 ◼ ► without ego invested in the previous decision making and say this is no good we need to change
01:22:58 ◼ ► it's super important it's actually one of the reasons i'm optimistic about the future of apple
01:23:03 ◼ ► is because they're going to have a lot of turnover and i think there's a lot of kind of like uh
01:23:08 ◼ ► well-held uh opinions that have never been revisited happening where if you get somebody new
01:23:16 ◼ ► they give you i mean the example i always give is tim cook coming in and doing um non you know
01:23:22 ◼ ► employee donation matching the day after he took over it's like it just sometimes it just takes a new
01:23:28 ◼ ► person in there to say oh no we're not going to do it like that anymore so i may be reading too much into
01:23:33 ◼ ► this but i love the report that eddie q came in and said this isn't good enough because i want to hear more
01:23:37 ◼ ► of that uh so they you know they say stuff like some features like this content that they made that
01:23:45 ◼ ► they'll use and maybe some ai powered suggestions for the health app which i've said that should
01:23:50 ◼ ► just be in the app you're completely right you shouldn't charge for that stuff it's not enough
01:23:52 ◼ ► to charge for come up with something worth charging for if you're going to charge for it
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01:26:19 ◼ ► brandon says i absolutely love using an apple pencil on my ipad mini with the iphone fold rumored to be around the same size
01:26:43 ◼ ► pens for like little note-taking pen things are all the rage yeah part of that is the e-reader market is
01:26:50 ◼ ► trying to find people who are not just book readers and so having people who can take notes and stuff like
01:26:55 ◼ ► that um it's not just like they're remarkable it's like all like kobo and kindle like everybody's got a pen
01:27:02 ◼ ► so i think that would be interesting right especially if we view it as kind of like an ipad mini when it's
01:27:09 ◼ ► open um my gut is that they won't do it because they haven't done it up to now but this would be a
01:27:15 ◼ ► product where they could do it yeah i i'm not sure i'm not sure the fold will have um a pencil support to
01:27:29 ◼ ► i think i mean it all depends on how strong that screen is right do you end up creating a scenario
01:27:35 ◼ ► uh where you're adding in potential for damage like it's going to be i'm going to be keen to see what the
01:27:43 ◼ ► strength of that screen is that i think is the real question here right which is um you add anything to
01:27:49 ◼ ► that thing is it just like i feel like everything's on a razor's edge with that thing so to add add pencil support at all might be too much for this
01:27:57 ◼ ► version of it but um i think it's a great direction because i do think the idea that you've got a little
01:28:02 ◼ ► notepad and you can open it up and you can write like i think that's a cool extra use that leans
01:28:07 ◼ ► into the whole ipadness of the phone which i think they want to do but technically it may not be possible
01:28:14 ◼ ► john says how do you predict the future of garage band garage band who said that in multiple weird
01:28:22 ◼ ► ways hello mate garage band garage bond and i movie in the wake of create studio bond garage bond
01:28:31 ◼ ► garage bond i don't know apple likes having like low-end non-pro creative apps i guess um and so
01:28:41 ◼ ► predict the future i think they'll just kind of keep the low ebb of whatever they're doing around
01:28:45 ◼ ► and that'll be just what they are i i don't i don't think it's going to be more than that
01:28:57 ◼ ► just a focused podcast it would be nice recording and editing app apple should make that yeah that would be
01:29:06 ◼ ► great you connect over facetime you can record your audio share it between people and then you have a
01:29:19 ◼ ► yeah garage bond used to used to have this in it right like it had like it did and they took and
01:29:30 ◼ ► they took it away they took it out they removed podcasting features from garage band and like the
01:29:35 ◼ ► reason they took it away is because people weren't making podcasts on mass right now they really are
01:29:40 ◼ ► you know one of the one of the things well they obviously don't want that product to have those
01:29:44 ◼ ► features because i wrote a piece for mac world long before i left mac world that said you could add
01:29:50 ◼ ► these three features to garage band and it would be the perfect podcast editing app and guess what they
01:29:56 ◼ ► never added any of those features even though it's based on logic now they never added any of those
01:30:04 ◼ ► features now i would argue at this point you put you put them in the in the creator studio right you'd
01:30:11 ◼ ► put them in logic or you'd make a another spin-off logic could just have a podcasting mode um but
01:30:16 ◼ ► whatever they just are not interested in that so that's where we are i just want them to do it like
01:30:23 ◼ ► make a little podcast app be so good anyway sam says would you expect the ceo executive transition
01:30:31 ◼ ► to be announced before or after wwdc and what would you imagine to be cook and turnus's roles
01:30:37 ◼ ► respectively in the keynote in either case i don't i don't know i guess i'm going to predict that it's
01:30:44 ◼ ► going to happen uh i'm just off the top of my head i predict it's going to happen toward the end of
01:30:49 ◼ ► the year after the iphones are out and any other products are released out toward november or
01:30:54 ◼ ► december it'll be a late in the year kind of thing and uh that that will be the transition point i think
01:31:00 ◼ ► once cook is the chairman john turnus is going to do the intro but he may also introduce products
01:31:05 ◼ ► a little more steve jobs like or he may not um but i don't i think once cook is not the ceo
01:31:12 ◼ ► we will not see him in a video again wow that's an interesting okay i just why would the chairman of
01:31:19 ◼ ► the board be in a yeah yeah in a video i just don't i don't see it he's not the chairman chairman but i
01:31:25 ◼ ► get your point right like again he you know he's not like the current i wouldn't expect the current
01:31:31 ◼ ► chairman it's a pop-up levenson appears hello everybody i'm martha levenson welcome to the apple
01:31:36 ◼ ► may i you know i i wouldn't rule it out that we may see him but i don't think he would be like the
01:31:42 ◼ ► presenter i do expect if it doesn't happen before wwc i expect john turnus's role to be
01:31:51 ◼ ► craig federighi like in its amount more visible at wwc and others and i actually do think
01:31:58 ◼ ► when he becomes ceo he will be more jobs like in presenting some product stuff it depends in part on
01:32:07 ◼ ► who they've got like do they like him as a presenter which i think they do i mean he does
01:32:12 ◼ ► you could replace him he does he does it and he does a good job yeah and so i think that that's
01:32:17 ◼ ► possible which is i guess that would be the counter argument is if you still want john turnus to
01:32:20 ◼ ► present some stuff you might you might lead with tim cook just doing an intro even if he's the chair
01:32:26 ◼ ► because he's just sort of like hi everybody it's tim john's got a great program and here it is but
01:32:30 ◼ ► i think more likely he'll just disappear and the question is how much does john turnus do but he might
01:32:35 ◼ ► do i i'll put it this way we remember how much jobs did and how little tim cook does i would say
01:32:42 ◼ ► turnus will almost certainly do more than what tim cook does because he is a product guy like i could
01:32:46 ◼ ► imagine say the iphone right i don't think we'll see jaws anymore oh interesting right i think that
01:32:53 ◼ ► my expectation would be you would see turnus at the beginning he would throw off to everybody else
01:32:59 ◼ ► and then it will come back around to the pro and turn that'd be turn this again bro at night because i
01:33:05 ◼ ► think let's not take away the opportunities for other people different faces but like love jaws we
01:33:15 ◼ ► don't need jaws in that moment right like he's not like a new face he's not like an up-and-comer in the
01:33:20 ◼ ► organization so you can replace him and be fine he could do a segment of some sort but it's it's all
01:33:26 ◼ ► being led by um turn this i think that's i think that's a good scenario but um but if i had to pick right
01:33:31 ◼ ► now based on nothing other than that we feel this is coming but we don't know when my my feeling is
01:33:37 ◼ ► more get past wwdc and get past the iphone launches in the fall and then bring him in but um you know
01:33:45 ◼ ► anything can happen that's just a complete shot i'm gonna throw out a better prediction than just the
01:33:50 ◼ ► word touch screen right uh low bar the iphone fold all turn us yeah right jaws does the pro and pro max
01:34:03 ◼ ► and then we throw it to john and john shows off the iphone fold he will be the person i mean he may not
01:34:10 ◼ ► say the words right it might go to tim to say the words but the person who will show it to us and demo
01:34:16 ◼ ► it and talk about it that will be john turnus that's what that'll be the one more thing yep
01:34:20 ◼ ► speaking of which final question today logan wrote in and says do you think that iphone fold will
01:34:25 ◼ ► actually be called iphone fold it feels like apple could go for a cooler name perhaps something like
01:34:30 ◼ ► iphone passport or iphone folio i don't think those are the names either i've been thinking about this
01:34:35 ◼ ► right fold says what it does and follows the convention set by samsung right like it is a
01:34:43 ◼ ► thing that we understand but my counterpoint to this is i was very surprised by the name vision pro
01:34:52 ◼ ► like that was not no one had that name you know like i i can't i can't even remember what we thought
01:35:00 ◼ ► it was going to be called now uh but we all thought it was going to be called a thing uh it's what do you
01:35:06 ◼ ► what do you think naming what do you what do you think i think fold is the most likely only because
01:35:13 ◼ ► it does what it says on the tin yep but i think it's probably i think it's probably something else
01:35:22 ◼ ► because here's my thinking as well it was like yes it does say that does apple think this will be the
01:35:31 ◼ ► only product that they ship with a folding screen right because if you think you might ship
01:35:38 ◼ ► a different form factor as well like have two phones or if you think you may ship a folding ipad
01:35:44 ◼ ► one day or a folding laptop it would not make sense to have a product called fold and by the way we've
01:35:52 ◼ ► had this before this question of like well why wouldn't you just call it like something else or ipad or
01:35:56 ◼ ► something like that and the answer is because it's got to be an iphone it's gonna be iphone
01:36:00 ◼ ► iphone because it's iphone yeah like because it's the biggest product in the world it's gonna be iphone
01:36:03 ◼ ► something um yeah i i don't know i i've been i didn't see this question like i've been running through
01:36:13 ◼ ► my head like other phrases because what we need to do is you put together like a little brainstorming
01:36:19 ◼ ► session where we talk about like i'm we were all taken by the idea that if if the dimensions are what
01:36:23 ◼ ► what we think they are it's a little squatter and wider and it's a little more like a notebook that
01:36:27 ◼ ► opens but notebook has sort of been taken um iphone book um but folio is not terrible and that's a word
01:36:37 ◼ ► that apple has in its lexicon um and there may be some others too i think federico said duo he he came up
01:36:46 ◼ ► was it was it was a name that he put out there but like again it's like things they're just like other
01:36:51 ◼ ► things you can say yeah i i just so that's where i am right now is i think iphone fold is the most likely
01:36:58 ◼ ► name for it but i would put its chances at under 50 because i feel like it's so does what it says on the tin
01:37:07 ◼ ► that i think apple will probably strive to be better and to use a word that explains something
01:37:14 ◼ ► about it but i i'm at a loss right now i'm gonna have to do some more brainstorming i'm at a loss
01:37:20 ◼ ► right now for how else this name could go but um you know and maybe it is just a superlative that's
01:37:28 ◼ ► the other thing is it really could be iphone ultra or something like that but um but i think fold is the
01:37:34 ◼ ► most likely i just think it's probably something more clever than that that we haven't thought of
01:37:38 ◼ ► yes i agree with that completely if you would like to send us in a question for a future episode go to
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01:37:50 ◼ ► follow-up as well if you have any for us i would like to thank our members who support us every week
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01:38:02 ◼ ► talking about a tea incident that happened to jason this morning that he started to tell me and i said
01:38:06 ◼ ► stop telling me this story i want to hear it for upgrade plus so that would be fun i've got to
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