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Connected

600: Tommy Siri

 

00:00:00 ◼   ► from relay this is connected episode 600 today's show is brought to you by celford inc appellate

00:00:14 ◼   ► fundera powered by nerd wallet i'm your keynote chairman federico vittici and it's my pleasure

00:00:20 ◼   ► on this momentous day for connected history to introduce my fellow chairman the annual chairman

00:00:27 ◼   ► the one and only mr stephen hackett hello stephen hello federico what is 600 in roman numerals i meant to

00:00:34 ◼   ► look it up and oh boy you just don't know this off the top of your head i do not let's see oh it's dc

00:00:42 ◼   ► that's dc yeah huh that's easy okay dc dc connected dark connected no duh the connected the connected

00:00:54 ◼   ► and i am joined he's not a chairman per se but he could be one day again mr mike early hello hello he has

00:01:06 ◼   ► the potential of chairmanship he does yeah oh i've done it oh i've done it i've held all of it you know

00:01:13 ◼   ► i'm consolidated over here but not anymore you were consolidated for a minute right i was i don't have

00:01:19 ◼   ► anything i'm not the draft champion right now either oh man just true man of the people over

00:01:24 ◼   ► here i'll come for it all at wwc it'll be fine sure oh sorry i'll take it back don't worry yeah we're

00:01:31 ◼   ► gonna be making picks in like five weeks or something hey no why would you bring that energy to this

00:01:38 ◼   ► momentous day uh momentous day to us uh it is momentous day for lots of reasons the first one is that i was

00:01:45 ◼   ► right uh okay we want to try and do you want to give some context to this yes and then we could

00:01:51 ◼   ► talk about it again so we spoke about this uh last month that at some point federico and federico and i

00:01:59 ◼   ► had made a bet about john genadrea still being at apple there's a five dollar bet that on friday march

00:02:04 ◼   ► 20th 2026 federico said he'd be gone i would say he is still there that date came and went and we

00:02:12 ◼   ► decided he decided he was gone because that's what you know apple said oh he's going to retire whatever

00:02:16 ◼   ► but then then april 13th four weeks three weeks later john genadrea reporting from mac rumors apple's

00:02:27 ◼   ► former head of artificial intelligence is set to leave the company this week as his final stock

00:02:32 ◼   ► vesting date approaches okay so yeah he was still there okay so so mark german says that he was doing

00:02:42 ◼   ► something called resting and vesting yeah very uh man of the people activity right there he wasn't there

00:02:48 ◼   ► he was he was not ever there right like they were just continuing to let him wait so he could vest he was

00:02:58 ◼   ► in an advisory role it's in the same sentence no he was gone no no no he was gone okay that man's gone

00:03:02 ◼   ► that man was gone could we could we agree that it's a draw no i think it's a draw okay that's good for

00:03:12 ◼   ► you but he's gone he was gone he's definitely gone now yeah and he was gone then too resting and

00:03:20 ◼   ► vesting yeah man i need to do some resting and vesting myself you know yeah it's been a long day

00:03:26 ◼   ► i'm down for some rest and vest what a great what a great time like the things that have to have

00:03:34 ◼   ► happened in your life that you could get to the point that you rest and vest is so unbelievable

00:03:38 ◼   ► it means that you were at one point so important that you got a ton of stock but then immediately

00:03:43 ◼   ► became not important so you weren't allowed to work anymore you had to wait and then get your

00:03:48 ◼   ► money like i mean i think you i think it happens when people retire you know not not the way that

00:03:54 ◼   ► he did because he retired you know no i think there's something poetic about sort of witnessing the

00:03:59 ◼   ► downfall of yourself you know yeah like but no but when you retire you can't wait to vest

00:04:03 ◼   ► that's done baby you're you have no option anymore you you give it up the day you're done that's the

00:04:10 ◼   ► whole point of this this is the golden parachute thing where they were like we're we want to fire

00:04:15 ◼   ► you but we won't you you can leave on the day after you confessed your stock like that that's kind of

00:04:22 ◼   ► the situation right and so it's like the scenario that has to happen for you to be allowed to do this

00:04:29 ◼   ► is kind of incredible go buy yourself a boat you know andrea yeah yeah hopefully not to swim to hawaii

00:04:36 ◼   ► because we know that you cannot get there no no he could have it was the other guy that couldn't get

00:04:42 ◼   ► they were all trying to swim to hawaii but they didn't make it you know they got a lot of the way

00:04:49 ◼   ► don't have a great track record for journeying to hawaii i i can't remember that guy's name but

00:04:54 ◼   ► i'm sorry for him too because that quote is tommy tommy something no i don't think it was tommy

00:04:59 ◼   ► tommy tommy siri tommy siri tommy siri tommy siri that's very that's very italian i don't know why

00:05:07 ◼   ► tommy siri um i would like to i know everyone's locked in on my backup situation uh so i want to

00:05:13 ◼   ► give a further further feedback so um my dropbox is now fully downloaded onto my ssd somebody did

00:05:22 ◼   ► write in to say that crucial ssds have a habit of failing with apfs so i have that potential thing

00:05:28 ◼   ► to look forward to in my scenario in my future i i uh yeah why what do you mean yeah i don't think

00:05:38 ◼   ► it's apfs specific but i have had crucial ssds die but we'll see well we can all agree that that

00:05:45 ◼   ► is a crucial piece of information to know we all can agree so that so this may come up to become

00:05:52 ◼   ► another problem later on down the line and i and then i will be sad and uh but it's pocket but it's

00:05:57 ◼   ► just a backup right the stuff is still on dropbox because there's a local copy of it but it was an

00:06:02 ◼   ► expensive thing to just die yeah i mean especially in the year of our lord 2026 i mean it's it's a

00:06:08 ◼   ► flex that you bought such a big ssd really well i needed one do you want to share with the class

00:06:13 ◼   ► how much it was i think i did but it was 600 pounds oh yeah which look that's way cheaper than

00:06:19 ◼   ► an nvme drive and it's way cheaper than what apple would charge me maybe that's why it will fail but we

00:06:25 ◼   ► have that potential thing to look forward to in the future um but it's all downloaded now so that's

00:06:31 ◼   ► great i had great success with screens and tail scale for monitoring that um i tried apple's screen

00:06:37 ◼   ► sharing at your recommendation federico and it was way laggier than that is so strange screens

00:06:42 ◼   ► the picture quality was better but it was it was like tearing and stuff like that on the on the same

00:06:48 ◼   ► network no uh yeah i think locally okay that that drives with my experience that locally it's really

00:06:57 ◼   ► good and remotely it can be a little janky yeah so that's that's the scenario but screens and tail

00:07:03 ◼   ► tail scale so good like so good yeah you've been casey pilled over there well yes actually this is

00:07:11 ◼   ► the reason i found out about this is he tried to get me to do it once and i said i didn't want to

00:07:15 ◼   ► um and now i did want to and it was and i'm happy that i did because it is actually it works very well

00:07:21 ◼   ► for for this purpose and it and they do make it very easy like it's a particularly easy because screens

00:07:28 ◼   ► and tail scale work very well together um but even to use the the apple screen sharing stuff i just used

00:07:34 ◼   ► the ip address that tail scale gave me so it's good it's very good so next up we'll be uh using iDrive

00:07:41 ◼   ► to do an online backup but that's for later yeah i think i think you've done the hard part now i'd

00:07:47 ◼   ► imagine the iDrive side will be relatively straightforward it will be slow um i'm sure so i'll probably just try and

00:07:54 ◼   ► set it up to go over a weekend because it's gonna it's gonna be a lot of information i guess it depends

00:07:58 ◼   ► if i do the dropbox thing and my computer's not involved at all we'll see we'll see yeah okay so

00:08:05 ◼   ► it is episode 600 yeah yeah that means we're gonna do take a little trip back in time okay you will

00:08:14 ◼   ► remember that for a couple of weeks now we have been joking about a clip show yes in that we're not going

00:08:21 ◼   ► to do one this is the part in which i reveal that a friend of the show ryan has been making a clips

00:08:28 ◼   ► website that i've known about for quite some time oh my word and i've been building us up to doing a

00:08:34 ◼   ► clip show so we could use his website on the podcast okay and but then me and federico said no clip show

00:08:42 ◼   ► here we are probably breaking everyone's hearts involved in this project yeah ryan

00:08:48 ◼   ► clips no clips ryan ryan did a fantastic job uh the link will be in the show notes it's called everyone

00:08:55 ◼   ► needs a hobby and you may think well that's a weird title um it's a reference that he found when going

00:09:02 ◼   ► through this for this project uh federico said on episode 37 of the podcast i'm going to play this

00:09:09 ◼   ► because it's just very funny we were talking about you know apple hot takes and federico you said

00:09:14 ◼   ► maybe other people feel like they want to be analysts and they want to kind of tell apple what to do

00:09:19 ◼   ► that's fine because everyone has a hobby and then mike's response was

00:09:25 ◼   ► if if anyone is ever going to make a connected clip show everyone needs a hobby is potentially my

00:09:33 ◼   ► favorite clip of all time that was the sickest of burns yeah i still stand by that those people are

00:09:40 ◼   ► still going oh yeah oh yeah analyzing dude it's it was a long time ago yeah still in fact they're more

00:09:45 ◼   ► there's more of them now they've been analyzing for a long time and they still have not come to a

00:09:49 ◼   ► conclusion i mean they keep analyzing i mean it's like okay yeah sure yeah yeah they're federated now

00:09:54 ◼   ► um episode 597 federico we're going to do new content and not because we're going to do like a clip

00:10:00 ◼   ► show of the best moments of the 600 connected episodes connected who likes a clip show no one

00:10:05 ◼   ► okay thank you time for the clip show so i am going to play some clips for you why are you ignoring our

00:10:12 ◼   ► instructions because this is one of my favorite things a listener's ever done you're like the worst

00:10:18 ◼   ► llm ever yeah we just ignore previous instructions prompt injected steven is playing a clip show right

00:10:26 ◼   ► that's right that's right what a great idea here's some clips

00:10:29 ◼   ► i've broken out of confinement uh okay so i'm going to play some clips uh the discord will be able to

00:10:37 ◼   ► hear them you'll be able to hear them they'll be in the show are these pre-selected no or like

00:10:42 ◼   ► because this website shows like a bunch of clips some are random and you can play it randomly or you can

00:10:47 ◼   ► choose right yes so you can scroll through and find what you want i like flash mode which just

00:10:54 ◼   ► picks them at random yeah so this is uh we're going to respond to some of these things okay

00:11:02 ◼   ► this is episode 232 the unique blend of tattoos and automation that's

00:11:11 ◼   ► my life in 2019 today's so innocent yeah you know i still i mean i still have a i still am a blend of

00:11:22 ◼   ► tattoos and automation it's just uh you know 2019 remember that remember that time yeah it's coming

00:11:30 ◼   ► from yeah there there are some clips in here that we sound very young and innocent and

00:11:35 ◼   ► here's another one uh like it's all excited but like a bear will charge at you like yeah a bear

00:11:42 ◼   ► will like tear your arms out it's like i feel like you need a timid animal like you it's otterish or

00:11:49 ◼   ► something i'm otterish on apple stock i feel like maybe maybe the bear maybe the bear

00:11:57 ◼   ► okay that went on forever this is about bull and bear markets bull and bear i still don't understand

00:12:05 ◼   ► that what's the what's the right i don't want to no no no no no okay no you said you don't understand

00:12:12 ◼   ► it and i can explain explain to me again okay so bulls they attack up right so they'll headbutt you

00:12:22 ◼   ► up so that is like a chart going up i don't know people get stomped by bears by by bulls also bears

00:12:29 ◼   ► they attack down at you so they go wow down okay okay okay so i mean you just described two animals

00:12:40 ◼   ► attacking people i think i got that wrong actually oh my god

00:12:44 ◼   ► anyway you know it's bulls and bears don't worry about it

00:12:50 ◼   ► only only uh ben thompson knows

00:12:53 ◼   ► okay uh here is one from uh social media networks

00:12:58 ◼   ► of the past

00:12:59 ◼   ► uh ismh on twitter uh you can find me on hey

00:13:03 ◼   ► ismh at hey.com for the next 14 days until my trial ends and i never log in again

00:13:08 ◼   ► remember hey i do remember hey i listened to a bunch of these clips

00:13:15 ◼   ► you sound like you were very young i don't think i do i think if anything it's just that my accent has

00:13:22 ◼   ► changed and i think federico is a similar thing i think i sound better now you do sound better

00:13:27 ◼   ► i will i think we all sound better now but the i think the of the three of us the person who has

00:13:33 ◼   ► maybe aged the most in their voice is you steven

00:13:36 ◼   ► yeah and i mean and he's the only person who lives in america so go figure

00:13:40 ◼   ► interesting interesting yeah

00:13:43 ◼   ► any thoughts steven any comments no no i don't disagree

00:13:49 ◼   ► okay okay uh this is going back to episode 21

00:13:54 ◼   ► oh my god okay

00:13:56 ◼   ► yeah you know it's good for you

00:14:00 ◼   ► making you an offer that you can't refuse

00:14:03 ◼   ► exactly

00:14:04 ◼   ► uh yeah phil schiller just outside someone's house with a baseball bat waiting for them to come out

00:14:10 ◼   ► oh no

00:14:11 ◼   ► oh no

00:14:12 ◼   ► all of our audio is horrific

00:14:14 ◼   ► what's happening to my voice in that

00:14:16 ◼   ► everybody's microphone is so bad at this point

00:14:19 ◼   ► yeah

00:14:20 ◼   ► yeah i honestly don't know how how people listen to the show when it sounded like that

00:14:25 ◼   ► i think at that point i was recording i was recording in my or in our old apartment in my bedroom in a on a tiny desk by the corner of the bedroom in front of the bed it was horrible i remember using like a blue yeti or something i was using a blue yeti and i was propping up the microphone with my old latin dictionary from high school if i'm not mistaken

00:14:48 ◼   ► perfect so that was a that was a time for sure

00:14:51 ◼   ► 2013 2014 you were using steven but i was probably using the high lpr 40 at that point which is a terrible idea for everyone i was probably on the blue yeti or the road podcaster probably the road podcaster but i think you were on the road podcaster at that point

00:15:07 ◼   ► yeah

00:15:07 ◼   ► just sounds so bad

00:15:10 ◼   ► it it it it does

00:15:12 ◼   ► it was not it was not good

00:15:14 ◼   ► but they can also be involved in

00:15:18 ◼   ► an espionage protest

00:15:19 ◼   ► or perhaps the addicted

00:15:21 ◼   ► addict just addicted to the thrill of cybercrime

00:15:24 ◼   ► i love that line

00:15:25 ◼   ► wow

00:15:25 ◼   ► they're just addicted to the thrill of cybercrime

00:15:27 ◼   ► no other crime

00:15:28 ◼   ► are you or someone you love addicted to the thrill of cybercrime

00:15:31 ◼   ► call us at norton

00:15:33 ◼   ► i don't know what that's about

00:15:36 ◼   ► i love it though

00:15:38 ◼   ► i love it

00:15:39 ◼   ► that one's really good

00:15:40 ◼   ► addicted to the thrill of cybercrime

00:15:42 ◼   ► i think it is helpful that our voices have changed so much so people know when the clips start and end

00:15:48 ◼   ► that's that's true

00:15:50 ◼   ► that's true

00:15:50 ◼   ► uh we're gonna just do a couple more this is episode four

00:15:54 ◼   ► and that would be nice and nice and confusing for everyone

00:15:57 ◼   ► yeah they're also dropping the nokia brand

00:16:00 ◼   ► and they're gonna buy minecraft

00:16:02 ◼   ► for two billion dollars

00:16:03 ◼   ► so

00:16:04 ◼   ► yeah

00:16:04 ◼   ► maybe they're just gonna like

00:16:06 ◼   ► make the windows interface just look like minecraft

00:16:09 ◼   ► yeah

00:16:10 ◼   ► tell you what

00:16:11 ◼   ► they should just bring back balmer

00:16:12 ◼   ► and you know

00:16:14 ◼   ► it's all going crazy over in redmond

00:16:15 ◼   ► okay

00:16:17 ◼   ► yeah

00:16:18 ◼   ► shout out to steve balmer

00:16:19 ◼   ► you know

00:16:19 ◼   ► yeah

00:16:20 ◼   ► developers developers

00:16:21 ◼   ► we miss you

00:16:21 ◼   ► we miss you

00:16:22 ◼   ► he's a man who never requires a shout out

00:16:24 ◼   ► he'll do it himself

00:16:25 ◼   ► yeah

00:16:26 ◼   ► that's true

00:16:26 ◼   ► that's true

00:16:27 ◼   ► that's true

00:16:28 ◼   ► all right uh let's end it here on episode 10

00:16:32 ◼   ► like 23

00:16:33 ◼   ► you know i'm becoming in a way an italian steven

00:16:37 ◼   ► you know

00:16:38 ◼   ► oh

00:16:39 ◼   ► that's nice

00:16:41 ◼   ► the show sounds so terrible

00:16:45 ◼   ► yeah it sounds horrible

00:16:46 ◼   ► so

00:16:47 ◼   ► terrible

00:16:48 ◼   ► mm-hmm

00:16:49 ◼   ► okay i said there's just gonna be one more

00:16:52 ◼   ► but i clicked

00:16:52 ◼   ► and the next one it loaded was about blah blah car

00:16:55 ◼   ► oh okay

00:16:56 ◼   ► wow okay

00:16:57 ◼   ► which puts them in a

00:16:59 ◼   ► uh a unique class

00:17:00 ◼   ► of businesses

00:17:01 ◼   ► and one that i think

00:17:03 ◼   ► quite frankly

00:17:04 ◼   ► we should take all the credit for

00:17:05 ◼   ► is that steven

00:17:06 ◼   ► it's just the press federico

00:17:07 ◼   ► that you gave them

00:17:08 ◼   ► the the connected episode

00:17:10 ◼   ► where i described

00:17:12 ◼   ► the

00:17:12 ◼   ► the blah blah car service

00:17:14 ◼   ► uh

00:17:15 ◼   ► clearly pushed

00:17:16 ◼   ► investors over the edge

00:17:17 ◼   ► and

00:17:18 ◼   ► convinced them to

00:17:19 ◼   ► to give blah blah car money

00:17:21 ◼   ► that was actually the perfect clip

00:17:24 ◼   ► because steven sounds seven years old

00:17:27 ◼   ► i sound like a chimney sweep

00:17:28 ◼   ► and federico sounds like he is talking through a window

00:17:31 ◼   ► like what is going on there

00:17:36 ◼   ► that was unbelievable

00:17:38 ◼   ► what was happening

00:17:40 ◼   ► oh hello

00:17:41 ◼   ► hello

00:17:42 ◼   ► hello there

00:17:44 ◼   ► steven i don't know what is going on with you

00:17:46 ◼   ► in that clip

00:17:47 ◼   ► you sound so young

00:17:49 ◼   ► yeah it's weird

00:17:50 ◼   ► like when was that

00:17:52 ◼   ► oh i've already clicked off of it

00:17:54 ◼   ► it was a

00:17:54 ◼   ► i mean older one

00:17:55 ◼   ► you said it was like episode 10

00:17:57 ◼   ► or whatever

00:17:57 ◼   ► yeah

00:17:58 ◼   ► like it could have only been 10 years ago

00:18:00 ◼   ► steven to be honest

00:18:01 ◼   ► you're like 19

00:18:02 ◼   ► listening to this clips

00:18:04 ◼   ► it sounds like you started smoking

00:18:07 ◼   ► in the meantime

00:18:08 ◼   ► yeah what have you done

00:18:10 ◼   ► actually

00:18:11 ◼   ► in the intervening time period

00:18:13 ◼   ► because like

00:18:14 ◼   ► my

00:18:14 ◼   ► it's just my accent

00:18:16 ◼   ► that's changed

00:18:16 ◼   ► and my audio got better

00:18:17 ◼   ► federico's is similar

00:18:18 ◼   ► accent changing

00:18:19 ◼   ► like your accent changed as well

00:18:21 ◼   ► but also

00:18:21 ◼   ► you aged

00:18:23 ◼   ► it's true

00:18:24 ◼   ► like a lot

00:18:24 ◼   ► it's interesting

00:18:25 ◼   ► yeah

00:18:26 ◼   ► it's very interesting

00:18:26 ◼   ► i think we all sound a lot better

00:18:29 ◼   ► anyway

00:18:29 ◼   ► our voices are much better now

00:18:31 ◼   ► we're professionals

00:18:32 ◼   ► yes

00:18:32 ◼   ► um

00:18:33 ◼   ► so thank you ryan

00:18:34 ◼   ► for building this

00:18:35 ◼   ► unbelievable

00:18:35 ◼   ► go check it out

00:18:37 ◼   ► in the show notes

00:18:38 ◼   ► um

00:18:38 ◼   ► it's also a really nice web design

00:18:40 ◼   ► it's really good

00:18:41 ◼   ► it's really well done

00:18:42 ◼   ► um

00:18:43 ◼   ► i actually don't know who did this

00:18:45 ◼   ► so

00:18:46 ◼   ► whichever ryan you are

00:18:47 ◼   ► thank you

00:18:48 ◼   ► yeah yeah

00:18:49 ◼   ► for this

00:18:49 ◼   ► yeah

00:18:49 ◼   ► uh

00:18:51 ◼   ► ryan who used to work at dropbox

00:18:52 ◼   ► oh wow

00:18:54 ◼   ► okay

00:18:54 ◼   ► i was thinking about that

00:18:55 ◼   ► visit the other day

00:18:56 ◼   ► about how good their food was

00:18:57 ◼   ► yeah

00:18:58 ◼   ► yes

00:18:59 ◼   ► very good

00:19:00 ◼   ► um

00:19:01 ◼   ► this is so much fun

00:19:03 ◼   ► so

00:19:03 ◼   ► go check it out

00:19:04 ◼   ► this episode of

00:19:07 ◼   ► connected

00:19:08 ◼   ► is brought to you

00:19:09 ◼   ► by kelford inc

00:19:10 ◼   ► you're passionate

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00:19:12 ◼   ► but when someone asks

00:19:13 ◼   ► what do you do

00:19:15 ◼   ► do you ever fumble

00:19:16 ◼   ► through an explanation

00:19:17 ◼   ► believe me

00:19:19 ◼   ► i do

00:19:19 ◼   ► every time

00:19:20 ◼   ► so if you don't have

00:19:22 ◼   ► the right words

00:19:22 ◼   ► to describe your work

00:19:23 ◼   ► its value

00:19:25 ◼   ► and what sets you

00:19:26 ◼   ► and your company apart

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00:19:37 ◼   ► consultants

00:19:38 ◼   ► advisors

00:19:39 ◼   ► and non-profits

00:19:40 ◼   ► work with

00:19:40 ◼   ► kelford inc

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00:19:44 ◼   ► demonstrating

00:19:45 ◼   ► their unique

00:19:46 ◼   ► value

00:19:47 ◼   ► to the very

00:19:48 ◼   ► best

00:19:49 ◼   ► prospects

00:19:49 ◼   ► they speak

00:19:51 ◼   ► in plain language

00:19:51 ◼   ► about how

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00:19:58 ◼   ► or spend

00:20:00 ◼   ► a fortune

00:20:00 ◼   ► on ads

00:20:01 ◼   ► that won't

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00:20:02 ◼   ► so head on

00:20:03 ◼   ► over to

00:20:04 ◼   ► kelford inc

00:20:04 ◼   ► that's

00:20:05 ◼   ► k-e-l-f-o-r-d-i-n-c

00:20:07 ◼   ► kelford inc

00:20:08 ◼   ► dot com

00:20:09 ◼   ► read a few

00:20:10 ◼   ► of their back

00:20:11 ◼   ► issues of the

00:20:11 ◼   ► newsletter

00:20:12 ◼   ► to get a taste

00:20:13 ◼   ► of how they

00:20:13 ◼   ► work with their

00:20:14 ◼   ► clients

00:20:14 ◼   ► and if you

00:20:15 ◼   ► want to know

00:20:16 ◼   ► what to say

00:20:17 ◼   ► they'll show

00:20:17 ◼   ► you the way

00:20:18 ◼   ► that url

00:20:19 ◼   ► kelford inc

00:20:20 ◼   ► dot com

00:20:21 ◼   ► go check out

00:20:22 ◼   ► their newsletter

00:20:22 ◼   ► and see what

00:20:23 ◼   ► great work

00:20:24 ◼   ► they do

00:20:24 ◼   ► with their

00:20:25 ◼   ► clients

00:20:25 ◼   ► thanks to

00:20:26 ◼   ► our friends

00:20:27 ◼   ► at kelford inc

00:20:27 ◼   ► for their

00:20:28 ◼   ► support of the

00:20:28 ◼   ► show

00:20:28 ◼   ► and all

00:20:29 ◼   ► of relay

00:20:30 ◼   ► so we

00:20:32 ◼   ► have more

00:20:33 ◼   ► to talk

00:20:33 ◼   ► about than

00:20:34 ◼   ► just us

00:20:35 ◼   ► it's a

00:20:37 ◼   ► hilarious way

00:20:37 ◼   ► to begin an

00:20:38 ◼   ► episode like

00:20:39 ◼   ► this

00:20:39 ◼   ► hang on a

00:20:41 ◼   ► minute

00:20:41 ◼   ► Federico

00:20:42 ◼   ► are you

00:20:43 ◼   ► really suggesting

00:20:44 ◼   ► that we

00:20:44 ◼   ► wouldn't talk

00:20:45 ◼   ► about this

00:20:46 ◼   ► okay so I

00:20:47 ◼   ► have a

00:20:48 ◼   ► really

00:20:48 ◼   ► I have a

00:20:51 ◼   ► particular

00:20:51 ◼   ► position

00:20:52 ◼   ► about

00:20:53 ◼   ► this

00:20:54 ◼   ► which is

00:20:55 ◼   ► let me

00:20:57 ◼   ► use a

00:20:58 ◼   ► huge

00:20:58 ◼   ► disclaimer

00:20:59 ◼   ► up front

00:21:00 ◼   ► that I

00:21:01 ◼   ► very much

00:21:02 ◼   ► appreciate

00:21:03 ◼   ► the people

00:21:04 ◼   ► who have

00:21:04 ◼   ► covered

00:21:05 ◼   ► this

00:21:06 ◼   ► yeah

00:21:07 ◼   ► especially

00:21:08 ◼   ► you and

00:21:08 ◼   ► Jason

00:21:09 ◼   ► okay

00:21:09 ◼   ► here we

00:21:09 ◼   ► go

00:21:10 ◼   ► I

00:21:10 ◼   ► have

00:21:11 ◼   ► never

00:21:11 ◼   ► had

00:21:12 ◼   ► a

00:21:12 ◼   ► particular

00:21:13 ◼   ► affection

00:21:13 ◼   ► myself

00:21:14 ◼   ► for

00:21:15 ◼   ► talking

00:21:16 ◼   ► at length

00:21:17 ◼   ► about

00:21:17 ◼   ► Apple

00:21:17 ◼   ► executives

00:21:18 ◼   ► okay

00:21:19 ◼   ► I am

00:21:20 ◼   ► just

00:21:20 ◼   ► not

00:21:21 ◼   ► that

00:21:21 ◼   ► interested

00:21:22 ◼   ► in

00:21:23 ◼   ► talking

00:21:23 ◼   ► about

00:21:23 ◼   ► the

00:21:24 ◼   ► board

00:21:24 ◼   ► and

00:21:25 ◼   ► executive

00:21:26 ◼   ► shuffling

00:21:26 ◼   ► who's

00:21:27 ◼   ► a senior

00:21:28 ◼   ► vice

00:21:28 ◼   ► president

00:21:28 ◼   ► who's

00:21:29 ◼   ► a c-suite

00:21:30 ◼   ► executive

00:21:30 ◼   ► like

00:21:31 ◼   ► it's not

00:21:32 ◼   ► that I

00:21:32 ◼   ► find it

00:21:33 ◼   ► boring

00:21:33 ◼   ► it's more

00:21:34 ◼   ► that I

00:21:34 ◼   ► like Apple

00:21:36 ◼   ► because I

00:21:36 ◼   ► just want to

00:21:37 ◼   ► talk about

00:21:38 ◼   ► the products

00:21:38 ◼   ► and what

00:21:39 ◼   ► people do

00:21:39 ◼   ► with them

00:21:40 ◼   ► but also

00:21:41 ◼   ► we cannot

00:21:41 ◼   ► escape

00:21:42 ◼   ► this news

00:21:43 ◼   ► I feel

00:21:44 ◼   ► I mean I

00:21:45 ◼   ► understand

00:21:45 ◼   ► what you're

00:21:46 ◼   ► saying

00:21:46 ◼   ► but I

00:21:46 ◼   ► feel like

00:21:47 ◼   ► if you

00:21:47 ◼   ► care about

00:21:48 ◼   ► the products

00:21:48 ◼   ► this particular

00:21:50 ◼   ► thing of

00:21:51 ◼   ► Tim Cook

00:21:52 ◼   ► moving away

00:21:53 ◼   ► from the

00:21:54 ◼   ► CEO position

00:21:54 ◼   ► and John

00:21:56 ◼   ► Turner

00:21:56 ◼   ► stepping in

00:21:57 ◼   ► gives

00:21:58 ◼   ► opportunity to

00:21:59 ◼   ► talk about

00:21:59 ◼   ► products that

00:22:00 ◼   ► just Johnny

00:22:01 ◼   ► Seruji being

00:22:02 ◼   ► given a c-suite

00:22:02 ◼   ► title if that

00:22:03 ◼   ► was the only

00:22:04 ◼   ► thing that

00:22:04 ◼   ► happened

00:22:05 ◼   ► maybe wouldn't

00:22:06 ◼   ► allow for

00:22:07 ◼   ► such a

00:22:07 ◼   ► conversation to

00:22:08 ◼   ► occur

00:22:08 ◼   ► right

00:22:10 ◼   ► yeah

00:22:11 ◼   ► yeah

00:22:13 ◼   ► anyway

00:22:14 ◼   ► Tim Cook

00:22:15 ◼   ► is not

00:22:16 ◼   ► retiring

00:22:17 ◼   ► Tim Cook

00:22:18 ◼   ► is resting

00:22:18 ◼   ► and vesting

00:22:19 ◼   ► he's going

00:22:21 ◼   ► to become

00:22:21 ◼   ► the executive

00:22:22 ◼   ► chairman

00:22:23 ◼   ► so I wanted

00:22:24 ◼   ► to kind of

00:22:24 ◼   ► we're going

00:22:25 ◼   ► to go through

00:22:25 ◼   ► this even

00:22:26 ◼   ► though Federico

00:22:26 ◼   ► doesn't want

00:22:27 ◼   ► to and we're

00:22:28 ◼   ► going to kind

00:22:28 ◼   ► of talk

00:22:29 ◼   ► through a

00:22:29 ◼   ► bunch of

00:22:30 ◼   ► areas and I

00:22:31 ◼   ► wanted to

00:22:31 ◼   ► start off

00:22:31 ◼   ► by saying

00:22:32 ◼   ► that I

00:22:33 ◼   ► think this

00:22:33 ◼   ► this what

00:22:34 ◼   ► this happened

00:22:35 ◼   ► quite abruptly

00:22:36 ◼   ► I feel like

00:22:37 ◼   ► I mean it

00:22:37 ◼   ► was never

00:22:37 ◼   ► going to not

00:22:38 ◼   ► right

00:22:38 ◼   ► they were

00:22:38 ◼   ► never going

00:22:39 ◼   ► to tease

00:22:39 ◼   ► this out

00:22:40 ◼   ► like it

00:22:40 ◼   ► always had

00:22:41 ◼   ► to happen

00:22:42 ◼   ► whenever it

00:22:43 ◼   ► happened and

00:22:43 ◼   ► it happened

00:22:44 ◼   ► on Monday

00:22:44 ◼   ► and I think

00:22:46 ◼   ► that I got

00:22:46 ◼   ► really swept

00:22:47 ◼   ► up in kind

00:22:48 ◼   ► of the surprise

00:22:49 ◼   ► of it and

00:22:50 ◼   ► then having to

00:22:50 ◼   ► do something

00:22:51 ◼   ► about it

00:22:52 ◼   ► that I don't

00:22:52 ◼   ► think I'd

00:22:53 ◼   ► really processed

00:22:54 ◼   ► how big of a

00:22:55 ◼   ► deal this is

00:22:56 ◼   ► like Tim

00:22:58 ◼   ► Cook is

00:22:59 ◼   ► stepping down

00:23:01 ◼   ► as CEO

00:23:01 ◼   ► and somebody

00:23:02 ◼   ► new is taking

00:23:04 ◼   ► that place

00:23:04 ◼   ► like I think

00:23:06 ◼   ► this is a

00:23:06 ◼   ► very big deal

00:23:07 ◼   ► on one

00:23:08 ◼   ► hand I

00:23:09 ◼   ► totally get

00:23:09 ◼   ► what you're

00:23:10 ◼   ► saying Federico

00:23:10 ◼   ► like I

00:23:11 ◼   ► also prefer

00:23:12 ◼   ► to talk

00:23:12 ◼   ► about

00:23:12 ◼   ► products

00:23:13 ◼   ► but

00:23:14 ◼   ► Apple is

00:23:16 ◼   ► a company

00:23:16 ◼   ► for better

00:23:17 ◼   ► or for worse

00:23:18 ◼   ► that is

00:23:18 ◼   ► defined by

00:23:19 ◼   ► who's at

00:23:20 ◼   ► the top

00:23:20 ◼   ► of it

00:23:20 ◼   ► from the

00:23:22 ◼   ► very beginning

00:23:23 ◼   ► and

00:23:24 ◼   ► there is

00:23:26 ◼   ► something

00:23:27 ◼   ► interesting

00:23:28 ◼   ► happening

00:23:28 ◼   ► here that

00:23:29 ◼   ► the guy

00:23:30 ◼   ► who is

00:23:30 ◼   ► taking over

00:23:31 ◼   ► for the

00:23:33 ◼   ► last 20

00:23:34 ◼   ► years or

00:23:35 ◼   ► 25 years

00:23:35 ◼   ► has been

00:23:36 ◼   ► involved in

00:23:37 ◼   ► on the ground

00:23:38 ◼   ► making products

00:23:39 ◼   ► and that's

00:23:41 ◼   ► exciting and

00:23:41 ◼   ► interesting

00:23:41 ◼   ► but I get

00:23:43 ◼   ► it

00:23:44 ◼   ► I totally

00:23:46 ◼   ► get it

00:23:47 ◼   ► so I

00:23:48 ◼   ► really

00:23:48 ◼   ► liked that

00:23:49 ◼   ► they

00:23:49 ◼   ► called

00:23:50 ◼   ► this

00:23:50 ◼   ► like

00:23:51 ◼   ► so there

00:23:52 ◼   ► was the

00:23:52 ◼   ► two

00:23:52 ◼   ► there was

00:23:53 ◼   ► like three

00:23:53 ◼   ► I think

00:23:54 ◼   ► three or

00:23:54 ◼   ► four things

00:23:54 ◼   ► that went

00:23:55 ◼   ► up in the

00:23:55 ◼   ► newsroom

00:23:55 ◼   ► and one

00:23:57 ◼   ► of them

00:23:57 ◼   ► was a

00:23:58 ◼   ► letter from

00:23:59 ◼   ► Tim

00:23:59 ◼   ► and I

00:24:01 ◼   ► liked that

00:24:02 ◼   ► it was

00:24:02 ◼   ► called a

00:24:02 ◼   ► community

00:24:03 ◼   ► letter

00:24:03 ◼   ► because

00:24:05 ◼   ► I think

00:24:07 ◼   ► it's nice

00:24:08 ◼   ► to think

00:24:09 ◼   ► about the

00:24:10 ◼   ► Apple

00:24:10 ◼   ► community

00:24:11 ◼   ► right

00:24:12 ◼   ► as like

00:24:12 ◼   ► people who

00:24:14 ◼   ► like the

00:24:14 ◼   ► products

00:24:15 ◼   ► and care

00:24:15 ◼   ► and

00:24:16 ◼   ► I don't

00:24:17 ◼   ► really feel

00:24:18 ◼   ► like I've

00:24:19 ◼   ► can recall

00:24:20 ◼   ► them referring

00:24:21 ◼   ► to

00:24:22 ◼   ► a community

00:24:24 ◼   ► in the way

00:24:25 ◼   ► that you

00:24:25 ◼   ► know people

00:24:26 ◼   ► do now

00:24:27 ◼   ► you know like

00:24:27 ◼   ► as in like

00:24:28 ◼   ► fans or

00:24:28 ◼   ► something

00:24:28 ◼   ► and I

00:24:30 ◼   ► thought that

00:24:30 ◼   ► it was

00:24:30 ◼   ► I did

00:24:31 ◼   ► think it

00:24:31 ◼   ► was nice

00:24:32 ◼   ► that

00:24:32 ◼   ► well one

00:24:34 ◼   ► I did

00:24:34 ◼   ► I actually

00:24:35 ◼   ► really like

00:24:35 ◼   ► what Tim

00:24:35 ◼   ► wrote

00:24:36 ◼   ► I think

00:24:36 ◼   ► it was

00:24:36 ◼   ► very

00:24:37 ◼   ► personal

00:24:37 ◼   ► and it

00:24:38 ◼   ► felt that

00:24:39 ◼   ► way

00:24:39 ◼   ► and I

00:24:40 ◼   ► liked

00:24:40 ◼   ► the things

00:24:41 ◼   ► that he

00:24:42 ◼   ► had to

00:24:42 ◼   ► say

00:24:42 ◼   ► but I

00:24:43 ◼   ► liked that

00:24:44 ◼   ► they called

00:24:44 ◼   ► it a

00:24:44 ◼   ► community

00:24:44 ◼   ► letter

00:24:44 ◼   ► but it

00:24:45 ◼   ► also

00:24:45 ◼   ► is very

00:24:45 ◼   ► funny

00:24:46 ◼   ► in reading

00:24:46 ◼   ► this

00:24:46 ◼   ► that he

00:24:46 ◼   ► could not

00:24:47 ◼   ► have put

00:24:47 ◼   ► turn us

00:24:48 ◼   ► over more

00:24:48 ◼   ► than he

00:24:48 ◼   ► did

00:24:49 ◼   ► like in

00:24:49 ◼   ► this

00:24:50 ◼   ► letter

00:24:50 ◼   ► he really

00:24:51 ◼   ► is like

00:24:52 ◼   ► he's doing

00:24:53 ◼   ► the job

00:24:54 ◼   ► for John

00:24:54 ◼   ► Ternus

00:24:55 ◼   ► about saying

00:24:55 ◼   ► how great

00:24:56 ◼   ► he's gonna

00:24:56 ◼   ► be

00:24:56 ◼   ► I thought

00:24:58 ◼   ► that you

00:24:58 ◼   ► know

00:24:58 ◼   ► I mean

00:24:59 ◼   ► obviously

00:24:59 ◼   ► that is

00:24:59 ◼   ► the way

00:25:00 ◼   ► you do

00:25:00 ◼   ► these

00:25:00 ◼   ► things

00:25:01 ◼   ► in the

00:25:01 ◼   ► because

00:25:02 ◼   ► it is

00:25:02 ◼   ► Tim's

00:25:02 ◼   ► choice

00:25:03 ◼   ► to choose

00:25:04 ◼   ► his

00:25:04 ◼   ► succession

00:25:04 ◼   ► would be

00:25:05 ◼   ► my

00:25:05 ◼   ► assumption

00:25:05 ◼   ► or at

00:25:05 ◼   ► least

00:25:05 ◼   ► his

00:25:06 ◼   ► recommendation

00:25:06 ◼   ► that he

00:25:07 ◼   ► made to

00:25:07 ◼   ► the board

00:25:07 ◼   ► so you

00:25:08 ◼   ► would hope

00:25:09 ◼   ► that Tim

00:25:09 ◼   ► really thought

00:25:10 ◼   ► that John

00:25:10 ◼   ► Ternus was

00:25:11 ◼   ► good for

00:25:11 ◼   ► the job

00:25:12 ◼   ► but I

00:25:12 ◼   ► think he

00:25:13 ◼   ► did a

00:25:13 ◼   ► very good

00:25:13 ◼   ► job of

00:25:14 ◼   ► selling

00:25:14 ◼   ► his

00:25:15 ◼   ► decision

00:25:16 ◼   ► well he

00:25:17 ◼   ► has to

00:25:17 ◼   ► introduce

00:25:17 ◼   ► Ternus

00:25:18 ◼   ► to the

00:25:19 ◼   ► world

00:25:19 ◼   ► right

00:25:19 ◼   ► like we

00:25:19 ◼   ► know who

00:25:20 ◼   ► he is

00:25:20 ◼   ► but we

00:25:21 ◼   ► host an

00:25:22 ◼   ► Apple podcast

00:25:22 ◼   ► for listeners

00:25:23 ◼   ► of fans

00:25:25 ◼   ► of the

00:25:25 ◼   ► company

00:25:25 ◼   ► right

00:25:26 ◼   ► it's

00:25:27 ◼   ► Wall Street

00:25:27 ◼   ► and the

00:25:28 ◼   ► market at

00:25:28 ◼   ► large

00:25:29 ◼   ► it's the

00:25:29 ◼   ► world at

00:25:29 ◼   ► large

00:25:30 ◼   ► that he

00:25:30 ◼   ► has to

00:25:31 ◼   ► introduce

00:25:31 ◼   ► who this

00:25:32 ◼   ► person

00:25:32 ◼   ► is

00:25:33 ◼   ► but even

00:25:34 ◼   ► for us

00:25:34 ◼   ► I think

00:25:35 ◼   ► it's

00:25:35 ◼   ► important

00:25:35 ◼   ► to hear

00:25:37 ◼   ► Cook

00:25:38 ◼   ► explain it

00:25:39 ◼   ► yeah

00:25:39 ◼   ► sure

00:25:40 ◼   ► we have

00:25:42 ◼   ► our opinions

00:25:42 ◼   ► about why

00:25:43 ◼   ► we think

00:25:43 ◼   ► he could

00:25:43 ◼   ► be an

00:25:44 ◼   ► interesting

00:25:44 ◼   ► CEO

00:25:45 ◼   ► yeah

00:25:45 ◼   ► look at

00:25:46 ◼   ► his arms

00:25:46 ◼   ► you know

00:25:47 ◼   ► exactly

00:25:47 ◼   ► but it's

00:25:48 ◼   ► important

00:25:48 ◼   ► for Tim

00:25:49 ◼   ► Cook

00:25:49 ◼   ► to explain

00:25:50 ◼   ► it as

00:25:50 ◼   ► well

00:25:51 ◼   ► even

00:25:51 ◼   ► to us

00:25:52 ◼   ► and I

00:25:53 ◼   ► think he

00:25:53 ◼   ► did a

00:25:53 ◼   ► very good

00:25:53 ◼   ► job of

00:25:54 ◼   ► it

00:25:54 ◼   ► and then

00:25:54 ◼   ► I also

00:25:55 ◼   ► think that

00:25:55 ◼   ► Ternus was

00:25:56 ◼   ► very gracious

00:25:57 ◼   ► and did a

00:25:57 ◼   ► good job

00:25:58 ◼   ► I enjoyed

00:25:58 ◼   ► the Steve Jobs

00:25:59 ◼   ► name drop

00:26:00 ◼   ► in his post

00:26:01 ◼   ► like don't

00:26:01 ◼   ► forget I

00:26:02 ◼   ► worked here

00:26:02 ◼   ► when Steve

00:26:02 ◼   ► Jobs was

00:26:03 ◼   ► here as

00:26:04 ◼   ► well

00:26:04 ◼   ► don't forget

00:26:04 ◼   ► about that

00:26:05 ◼   ► I think

00:26:06 ◼   ► that overall

00:26:07 ◼   ► as well as

00:26:08 ◼   ► something

00:26:08 ◼   ► could be

00:26:09 ◼   ► done

00:26:09 ◼   ► I think

00:26:10 ◼   ► this was

00:26:10 ◼   ► done as

00:26:11 ◼   ► well as

00:26:11 ◼   ► it could

00:26:11 ◼   ► be done

00:26:11 ◼   ► yeah

00:26:13 ◼   ► and I

00:26:13 ◼   ► think

00:26:13 ◼   ► that

00:26:15 ◼   ► Tim Cook

00:26:16 ◼   ► is a

00:26:16 ◼   ► person

00:26:17 ◼   ► I just

00:26:19 ◼   ► have

00:26:19 ◼   ► I think

00:26:20 ◼   ► back to

00:26:20 ◼   ► his

00:26:20 ◼   ► letter

00:26:21 ◼   ► when he

00:26:21 ◼   ► came out

00:26:22 ◼   ► I think

00:26:22 ◼   ► about the

00:26:23 ◼   ► other times

00:26:24 ◼   ► where he's

00:26:24 ◼   ► spoken about

00:26:25 ◼   ► things that

00:26:25 ◼   ► are clearly

00:26:26 ◼   ► important to

00:26:26 ◼   ► him

00:26:27 ◼   ► like

00:26:27 ◼   ► graduations

00:26:29 ◼   ► or speeches

00:26:29 ◼   ► or whatever

00:26:29 ◼   ► he seems

00:26:33 ◼   ► like a person

00:26:34 ◼   ► who will just

00:26:34 ◼   ► talk about

00:26:34 ◼   ► what he cares

00:26:35 ◼   ► about

00:26:35 ◼   ► and you

00:26:37 ◼   ► feel that

00:26:38 ◼   ► in this

00:26:38 ◼   ► letter

00:26:38 ◼   ► of course

00:26:40 ◼   ► it is

00:26:41 ◼   ► hard to

00:26:42 ◼   ► reconcile

00:26:42 ◼   ► the actions

00:26:44 ◼   ► of any

00:26:45 ◼   ► one person

00:26:45 ◼   ► over such

00:26:46 ◼   ► a long

00:26:46 ◼   ► period

00:26:47 ◼   ► of time

00:26:47 ◼   ► right

00:26:48 ◼   ► like

00:26:48 ◼   ► Tim Cook's

00:26:50 ◼   ► like yes

00:26:51 ◼   ► his retirement

00:26:51 ◼   ► I think

00:26:52 ◼   ► is being

00:26:52 ◼   ► handled

00:26:52 ◼   ► well

00:26:52 ◼   ► the letter

00:26:53 ◼   ► was well

00:26:53 ◼   ► written

00:26:54 ◼   ► and I feel

00:26:54 ◼   ► like

00:26:54 ◼   ► genuine

00:26:55 ◼   ► but also

00:26:56 ◼   ► like

00:26:57 ◼   ► the company

00:26:58 ◼   ► is different

00:26:58 ◼   ► than it was

00:26:59 ◼   ► when Tim

00:26:59 ◼   ► took over

00:27:00 ◼   ► for better

00:27:00 ◼   ► and for

00:27:00 ◼   ► worse

00:27:01 ◼   ► the world

00:27:01 ◼   ► is different

00:27:02 ◼   ► because of

00:27:03 ◼   ► manufacturing

00:27:04 ◼   ► in China

00:27:04 ◼   ► and other

00:27:05 ◼   ► places in

00:27:05 ◼   ► the world

00:27:05 ◼   ► for better

00:27:06 ◼   ► or for

00:27:06 ◼   ► worse

00:27:06 ◼   ► you may

00:27:08 ◼   ► like

00:27:08 ◼   ► or dislike

00:27:09 ◼   ► things that

00:27:10 ◼   ► Tim Cook

00:27:10 ◼   ► has felt

00:27:10 ◼   ► like he had

00:27:11 ◼   ► to do

00:27:11 ◼   ► with the

00:27:11 ◼   ► current

00:27:12 ◼   ► administration

00:27:13 ◼   ► in the

00:27:13 ◼   ► US

00:27:13 ◼   ► like

00:27:13 ◼   ► but all

00:27:15 ◼   ► that

00:27:15 ◼   ► aside

00:27:15 ◼   ► if you

00:27:16 ◼   ► can put

00:27:17 ◼   ► it aside

00:27:17 ◼   ► I'm not

00:27:17 ◼   ► sure you

00:27:17 ◼   ► actually

00:27:18 ◼   ► can

00:27:18 ◼   ► but

00:27:18 ◼   ► at the

00:27:19 ◼   ► end of

00:27:20 ◼   ► the day

00:27:20 ◼   ► you're

00:27:20 ◼   ► right

00:27:20 ◼   ► like

00:27:20 ◼   ► his

00:27:21 ◼   ► his

00:27:21 ◼   ► job

00:27:22 ◼   ► right

00:27:23 ◼   ► now

00:27:23 ◼   ► is to

00:27:25 ◼   ► preserve

00:27:26 ◼   ► Apple

00:27:27 ◼   ► through

00:27:28 ◼   ► this

00:27:28 ◼   ► transition

00:27:29 ◼   ► and that's

00:27:30 ◼   ► about

00:27:30 ◼   ► picking

00:27:30 ◼   ► the right

00:27:31 ◼   ► person

00:27:31 ◼   ► it's

00:27:32 ◼   ► about

00:27:32 ◼   ► explaining

00:27:33 ◼   ► why he

00:27:34 ◼   ► thinks

00:27:34 ◼   ► it's

00:27:34 ◼   ► the right

00:27:35 ◼   ► person

00:27:35 ◼   ► and

00:27:36 ◼   ► I think

00:27:37 ◼   ► it's

00:27:37 ◼   ► also

00:27:37 ◼   ► about

00:27:37 ◼   ► what

00:27:37 ◼   ► Cook

00:27:38 ◼   ► is

00:27:38 ◼   ► going

00:27:38 ◼   ► to

00:27:38 ◼   ► do

00:27:39 ◼   ► you

00:27:39 ◼   ► mentioned

00:27:39 ◼   ► he's

00:27:39 ◼   ► going to

00:27:39 ◼   ► stay on

00:27:40 ◼   ► as

00:27:40 ◼   ► executive

00:27:41 ◼   ► chairman

00:27:41 ◼   ► of the

00:27:41 ◼   ► board

00:27:41 ◼   ► and in

00:27:42 ◼   ► the press

00:27:42 ◼   ► release

00:27:43 ◼   ► it calls

00:27:43 ◼   ► out

00:27:44 ◼   ► that part

00:27:45 ◼   ► of his

00:27:45 ◼   ► role

00:27:45 ◼   ► is going

00:27:45 ◼   ► to be

00:27:46 ◼   ► interfacing

00:27:46 ◼   ► with

00:27:46 ◼   ► policymakers

00:27:47 ◼   ► and really

00:27:49 ◼   ► that's

00:27:49 ◼   ► about

00:27:50 ◼   ► one

00:27:50 ◼   ► person

00:27:50 ◼   ► maybe

00:27:52 ◼   ► two

00:27:52 ◼   ► people

00:27:53 ◼   ► it's

00:27:54 ◼   ► about

00:27:54 ◼   ► lots

00:27:54 ◼   ► of

00:27:54 ◼   ► people

00:27:55 ◼   ► it's

00:27:55 ◼   ► two

00:27:55 ◼   ► people

00:27:55 ◼   ► specifically

00:27:56 ◼   ► yeah

00:27:56 ◼   ► that's

00:27:57 ◼   ► what I

00:27:57 ◼   ► mean

00:27:57 ◼   ► you know

00:27:57 ◼   ► what I'm

00:27:58 ◼   ► saying

00:27:58 ◼   ► he's

00:27:58 ◼   ► got to

00:27:59 ◼   ► babysit

00:27:59 ◼   ► Donald

00:27:59 ◼   ► Trump

00:27:59 ◼   ► and he

00:28:00 ◼   ► has

00:28:00 ◼   ► to

00:28:00 ◼   ► keep

00:28:00 ◼   ► China

00:28:01 ◼   ► happy

00:28:01 ◼   ► and

00:28:02 ◼   ► if

00:28:03 ◼   ► he

00:28:03 ◼   ► can

00:28:03 ◼   ► do

00:28:03 ◼   ► that

00:28:04 ◼   ► and

00:28:04 ◼   ► guard

00:28:06 ◼   ► Ternus

00:28:06 ◼   ► from that

00:28:06 ◼   ► as long

00:28:07 ◼   ► as he

00:28:07 ◼   ► can

00:28:08 ◼   ► and prepare

00:28:09 ◼   ► Ternus

00:28:10 ◼   ► for it

00:28:10 ◼   ► I'm sure

00:28:11 ◼   ► Ternus

00:28:11 ◼   ► has been

00:28:11 ◼   ► in those

00:28:11 ◼   ► meetings

00:28:12 ◼   ► or whatever

00:28:12 ◼   ► but

00:28:14 ◼   ► now

00:28:15 ◼   ► there's

00:28:15 ◼   ► like a

00:28:16 ◼   ► defined

00:28:16 ◼   ► runway

00:28:17 ◼   ► I think

00:28:17 ◼   ► that

00:28:18 ◼   ► will be

00:28:18 ◼   ► useful

00:28:19 ◼   ► for

00:28:19 ◼   ► Ternus

00:28:19 ◼   ► in the

00:28:20 ◼   ► long run

00:28:20 ◼   ► because

00:28:21 ◼   ► hopefully

00:28:21 ◼   ► you know

00:28:22 ◼   ► Ternus'

00:28:23 ◼   ► term

00:28:23 ◼   ► as CEO

00:28:24 ◼   ► will

00:28:24 ◼   ► outlast

00:28:25 ◼   ► the

00:28:25 ◼   ► individual

00:28:25 ◼   ► leaders

00:28:26 ◼   ► we have

00:28:26 ◼   ► now

00:28:27 ◼   ► but he

00:28:27 ◼   ► still

00:28:28 ◼   ► has to

00:28:28 ◼   ► learn

00:28:28 ◼   ► how

00:28:29 ◼   ► these

00:28:29 ◼   ► things

00:28:29 ◼   ► work

00:28:30 ◼   ► but

00:28:32 ◼   ► Donald

00:28:32 ◼   ► Trump

00:28:32 ◼   ► yes

00:28:33 ◼   ► Xi Jinping

00:28:33 ◼   ► who knows

00:28:34 ◼   ► who can

00:28:35 ◼   ► tell

00:28:35 ◼   ► yeah

00:28:36 ◼   ► I would

00:28:38 ◼   ► like to

00:28:38 ◼   ► read

00:28:38 ◼   ► Donald

00:28:39 ◼   ► Trump's

00:28:39 ◼   ► statement

00:28:39 ◼   ► are you

00:28:41 ◼   ► gonna

00:28:41 ◼   ► do

00:28:41 ◼   ► the

00:28:41 ◼   ► voice

00:28:41 ◼   ► no

00:28:43 ◼   ► but

00:28:43 ◼   ► it

00:28:43 ◼   ► will

00:28:43 ◼   ► probably

00:28:44 ◼   ► start

00:28:44 ◼   ► coming

00:28:44 ◼   ► out

00:28:45 ◼   ► but

00:28:45 ◼   ► it's

00:28:45 ◼   ► not

00:28:45 ◼   ► my

00:28:45 ◼   ► plan

00:28:45 ◼   ► to

00:28:46 ◼   ► do

00:28:46 ◼   ► it

00:28:46 ◼   ► so

00:28:47 ◼   ► Trump

00:28:48 ◼   ► posted

00:28:49 ◼   ► on his

00:28:49 ◼   ► true

00:28:50 ◼   ► social

00:28:50 ◼   ► blog

00:28:51 ◼   ► I have

00:28:52 ◼   ► always

00:28:52 ◼   ► been a

00:28:52 ◼   ► big fan

00:28:53 ◼   ► of Tim

00:28:53 ◼   ► Cook

00:28:54 ◼   ► and likewise

00:28:54 ◼   ► Steve

00:28:55 ◼   ► Jobs

00:28:55 ◼   ► but if

00:28:55 ◼   ► Steve

00:28:55 ◼   ► was not

00:28:56 ◼   ► taken

00:28:56 ◼   ► from the

00:28:57 ◼   ► planet

00:28:57 ◼   ► earth

00:28:57 ◼   ► so

00:28:57 ◼   ► young

00:28:58 ◼   ► and ran

00:28:58 ◼   ► the

00:28:58 ◼   ► company

00:28:58 ◼   ► instead

00:28:59 ◼   ► of

00:28:59 ◼   ► Tim

00:28:59 ◼   ► the

00:28:59 ◼   ► company

00:29:00 ◼   ► would

00:29:00 ◼   ► have

00:29:00 ◼   ► done

00:29:00 ◼   ► well

00:29:00 ◼   ► but

00:29:01 ◼   ► nowhere

00:29:01 ◼   ► near

00:29:01 ◼   ► as

00:29:01 ◼   ► well

00:29:02 ◼   ► as

00:29:02 ◼   ► it

00:29:02 ◼   ► has

00:29:02 ◼   ► under

00:29:02 ◼   ► Tim

00:29:03 ◼   ► for

00:29:04 ◼   ► me

00:29:04 ◼   ► it

00:29:04 ◼   ► began

00:29:04 ◼   ► with a

00:29:04 ◼   ► phone

00:29:05 ◼   ► call

00:29:05 ◼   ► from

00:29:05 ◼   ► Tim

00:29:05 ◼   ► at the

00:29:06 ◼   ► beginning

00:29:06 ◼   ► of my

00:29:06 ◼   ► first

00:29:07 ◼   ► term

00:29:07 ◼   ► capitalized

00:29:08 ◼   ► interesting

00:29:08 ◼   ► he had

00:29:09 ◼   ► a fairly

00:29:10 ◼   ► large

00:29:10 ◼   ► problem

00:29:10 ◼   ► that only

00:29:11 ◼   ► I as

00:29:11 ◼   ► president

00:29:12 ◼   ► could fix

00:29:12 ◼   ► sidebar

00:29:14 ◼   ► it was

00:29:14 ◼   ► definitely

00:29:14 ◼   ► a problem

00:29:15 ◼   ► he caused

00:29:16 ◼   ► right

00:29:16 ◼   ► like

00:29:17 ◼   ► whatever

00:29:17 ◼   ► this

00:29:17 ◼   ► problem

00:29:18 ◼   ► was

00:29:18 ◼   ► he caused

00:29:19 ◼   ► that problem

00:29:19 ◼   ► where

00:29:20 ◼   ► these

00:29:20 ◼   ► tariffs

00:29:20 ◼   ► come

00:29:20 ◼   ► from

00:29:21 ◼   ► anyway

00:29:22 ◼   ► most

00:29:23 ◼   ► people

00:29:23 ◼   ► would

00:29:23 ◼   ► have

00:29:23 ◼   ► paid

00:29:24 ◼   ► millions

00:29:24 ◼   ► of

00:29:24 ◼   ► dollars

00:29:24 ◼   ► to

00:29:25 ◼   ► a

00:29:25 ◼   ► consultant

00:29:25 ◼   ► who

00:29:25 ◼   ► I

00:29:26 ◼   ► probably

00:29:26 ◼   ► would

00:29:26 ◼   ► not

00:29:26 ◼   ► have

00:29:27 ◼   ► known

00:29:27 ◼   ► but

00:29:27 ◼   ► who

00:29:27 ◼   ► would

00:29:27 ◼   ► say

00:29:28 ◼   ► that

00:29:28 ◼   ► he

00:29:28 ◼   ► knew

00:29:28 ◼   ► me

00:29:28 ◼   ► well

00:29:29 ◼   ► the

00:29:29 ◼   ► fees

00:29:30 ◼   ► would

00:29:30 ◼   ► be

00:29:30 ◼   ► paid

00:29:30 ◼   ► but

00:29:31 ◼   ► the

00:29:31 ◼   ► job

00:29:31 ◼   ► would

00:29:31 ◼   ► not

00:29:32 ◼   ► have

00:29:32 ◼   ► gotten

00:29:32 ◼   ► done

00:29:32 ◼   ► what

00:29:33 ◼   ► when

00:29:33 ◼   ► I

00:29:33 ◼   ► got

00:29:34 ◼   ► the

00:29:34 ◼   ► call

00:29:34 ◼   ► I

00:29:34 ◼   ► said

00:29:34 ◼   ► wow

00:29:35 ◼   ► it's

00:29:36 ◼   ► Tim

00:29:36 ◼   ► Apple

00:29:36 ◼   ► cook

00:29:37 ◼   ► calling

00:29:38 ◼   ► that's

00:29:39 ◼   ► genuinely

00:29:39 ◼   ► funny

00:29:40 ◼   ► like

00:29:41 ◼   ► referencing

00:29:42 ◼   ► Tim

00:29:43 ◼   ► Apple

00:29:43 ◼   ► it's

00:29:44 ◼   ► just

00:29:44 ◼   ► I mean

00:29:45 ◼   ► look

00:29:46 ◼   ► Trump

00:29:49 ◼   ► health

00:29:50 ◼   ► wise

00:29:50 ◼   ► but

00:29:50 ◼   ► that

00:29:51 ◼   ► is

00:29:51 ◼   ► a

00:29:51 ◼   ► genuinely

00:29:51 ◼   ► funny

00:29:52 ◼   ► line

00:29:52 ◼   ► calling

00:29:52 ◼   ► him

00:29:53 ◼   ► Tim

00:29:53 ◼   ► Apple

00:29:53 ◼   ► and

00:29:53 ◼   ► then

00:29:53 ◼   ► cook

00:29:54 ◼   ► with

00:29:54 ◼   ► an

00:29:54 ◼   ► exclamation

00:29:54 ◼   ► point

00:29:55 ◼   ► in brackets

00:29:56 ◼   ► it's

00:29:56 ◼   ► brilliant

00:29:56 ◼   ► it's

00:29:57 ◼   ► just

00:29:57 ◼   ► brilliant

00:29:57 ◼   ► Tim

00:30:00 ◼   ► cook

00:30:00 ◼   ► calling

00:30:01 ◼   ► how

00:30:01 ◼   ► big

00:30:01 ◼   ► is

00:30:01 ◼   ► that

00:30:01 ◼   ► I

00:30:02 ◼   ► was

00:30:02 ◼   ► very

00:30:02 ◼   ► impressed

00:30:03 ◼   ► of

00:30:03 ◼   ► myself

00:30:03 ◼   ► to

00:30:03 ◼   ► have

00:30:04 ◼   ► the

00:30:04 ◼   ► head

00:30:05 ◼   ► of

00:30:05 ◼   ► Apple

00:30:05 ◼   ► kissing

00:30:06 ◼   ► my

00:30:06 ◼   ► butt

00:30:06 ◼   ► I'll

00:30:07 ◼   ► say

00:30:07 ◼   ► anyway

00:30:08 ◼   ► he

00:30:08 ◼   ► explained

00:30:08 ◼   ► his

00:30:09 ◼   ► problem

00:30:09 ◼   ► a

00:30:09 ◼   ► tough

00:30:09 ◼   ► one

00:30:10 ◼   ► it

00:30:10 ◼   ► was

00:30:10 ◼   ► I

00:30:10 ◼   ► felt

00:30:10 ◼   ► he

00:30:10 ◼   ► was

00:30:11 ◼   ► right

00:30:11 ◼   ► and

00:30:11 ◼   ► he

00:30:11 ◼   ► got

00:30:12 ◼   ► it

00:30:12 ◼   ► taken

00:30:12 ◼   ► care

00:30:13 ◼   ► of

00:30:13 ◼   ► he

00:30:14 ◼   ► sounds

00:30:15 ◼   ► like

00:30:15 ◼   ► it's

00:30:15 ◼   ► the

00:30:15 ◼   ► Lord

00:30:15 ◼   ► of

00:30:15 ◼   ► the

00:30:15 ◼   ► Rings

00:30:16 ◼   ► he

00:30:17 ◼   ► explained

00:30:17 ◼   ► the

00:30:18 ◼   ► problem

00:30:18 ◼   ► a

00:30:18 ◼   ► tough

00:30:19 ◼   ► one

00:30:19 ◼   ► it

00:30:19 ◼   ► was

00:30:19 ◼   ► this

00:30:23 ◼   ► man's

00:30:24 ◼   ► mind

00:30:24 ◼   ► is

00:30:24 ◼   ► Swiss

00:30:24 ◼   ► cheese

00:30:25 ◼   ► I

00:30:25 ◼   ► mean

00:30:25 ◼   ► my

00:30:26 ◼   ► word

00:30:27 ◼   ► anyway

00:30:28 ◼   ► he

00:30:28 ◼   ► explained

00:30:29 ◼   ► his

00:30:30 ◼   ► problem

00:30:30 ◼   ► a

00:30:30 ◼   ► tough

00:30:30 ◼   ► one

00:30:30 ◼   ► it

00:30:31 ◼   ► was

00:30:31 ◼   ► I

00:30:31 ◼   ► felt

00:30:31 ◼   ► he

00:30:31 ◼   ► was

00:30:32 ◼   ► right

00:30:32 ◼   ► and

00:30:32 ◼   ► got

00:30:32 ◼   ► it

00:30:32 ◼   ► taken

00:30:33 ◼   ► care

00:30:33 ◼   ► of

00:30:33 ◼   ► it's

00:30:35 ◼   ► Dr.

00:30:35 ◼   ► Seuss

00:30:36 ◼   ► quickly

00:30:40 ◼   ► and

00:30:40 ◼   ► effectively

00:30:41 ◼   ► that

00:30:41 ◼   ► was

00:30:41 ◼   ► the

00:30:41 ◼   ► beginning

00:30:42 ◼   ► of a

00:30:42 ◼   ► very

00:30:43 ◼   ► nice

00:30:43 ◼   ► relationship

00:30:44 ◼   ► during

00:30:44 ◼   ► my

00:30:45 ◼   ► five

00:30:45 ◼   ► years

00:30:45 ◼   ► as

00:30:45 ◼   ► president

00:30:46 ◼   ► Tim

00:30:46 ◼   ► would

00:30:46 ◼   ► call

00:30:47 ◼   ► me

00:30:47 ◼   ► but

00:30:47 ◼   ► never

00:30:47 ◼   ► too

00:30:47 ◼   ► much

00:30:48 ◼   ► and

00:30:48 ◼   ► I

00:30:48 ◼   ► would

00:30:48 ◼   ► help

00:30:49 ◼   ► him

00:30:49 ◼   ► just

00:30:51 ◼   ► the

00:30:51 ◼   ► right

00:30:51 ◼   ► amount

00:30:52 ◼   ► of

00:30:52 ◼   ► calling

00:30:52 ◼   ► you know

00:30:53 ◼   ► he's

00:30:53 ◼   ► thinking

00:30:54 ◼   ► about

00:30:54 ◼   ► someone

00:30:55 ◼   ► else

00:30:55 ◼   ► right

00:30:55 ◼   ► like

00:30:56 ◼   ► oh

00:30:56 ◼   ► Zuckerberg

00:30:56 ◼   ► he

00:30:56 ◼   ► calls

00:30:57 ◼   ► me

00:30:57 ◼   ► too

00:30:57 ◼   ► much

00:30:57 ◼   ► yeah

00:30:58 ◼   ► oh

00:30:59 ◼   ► man

00:30:59 ◼   ► years

00:31:00 ◼   ► later

00:31:01 ◼   ► years

00:31:04 ◼   ► later

00:31:04 ◼   ► after

00:31:05 ◼   ► three or

00:31:06 ◼   ► four

00:31:06 ◼   ► big

00:31:06 ◼   ► helps

00:31:07 ◼   ► I

00:31:08 ◼   ► started

00:31:08 ◼   ► to

00:31:08 ◼   ► say

00:31:09 ◼   ► to

00:31:09 ◼   ► people

00:31:09 ◼   ► anyone

00:31:10 ◼   ► who

00:31:10 ◼   ► would

00:31:10 ◼   ► listen

00:31:10 ◼   ► that

00:31:11 ◼   ► this

00:31:11 ◼   ► guy

00:31:12 ◼   ► is

00:31:12 ◼   ► an

00:31:12 ◼   ► amazing

00:31:12 ◼   ► manager

00:31:13 ◼   ► and

00:31:13 ◼   ► leader

00:31:13 ◼   ► anyone

00:31:14 ◼   ► who

00:31:14 ◼   ► would

00:31:15 ◼   ► listen

00:31:15 ◼   ► wow

00:31:16 ◼   ► he must

00:31:16 ◼   ► have

00:31:16 ◼   ► said

00:31:17 ◼   ► that

00:31:17 ◼   ► to

00:31:17 ◼   ► other

00:31:17 ◼   ► people

00:31:17 ◼   ► he

00:31:18 ◼   ► makes

00:31:18 ◼   ► these

00:31:18 ◼   ► calls

00:31:19 ◼   ► to me

00:31:19 ◼   ► I

00:31:19 ◼   ► help

00:31:20 ◼   ► him

00:31:20 ◼   ► out

00:31:20 ◼   ► but not

00:31:20 ◼   ► always

00:31:21 ◼   ► because

00:31:21 ◼   ► he

00:31:22 ◼   ► will

00:31:22 ◼   ► on occasion

00:31:22 ◼   ► be too

00:31:23 ◼   ► aggressive

00:31:23 ◼   ► in his

00:31:24 ◼   ► ask

00:31:24 ◼   ► and he

00:31:25 ◼   ► gets

00:31:25 ◼   ► the job

00:31:26 ◼   ► done

00:31:26 ◼   ► quickly

00:31:26 ◼   ► without

00:31:27 ◼   ► a dime

00:31:28 ◼   ► being given

00:31:28 ◼   ► to those

00:31:29 ◼   ► very expensive

00:31:30 ◼   ► millions

00:31:31 ◼   ► of dollars

00:31:31 ◼   ► consultants

00:31:32 ◼   ► around town

00:31:33 ◼   ► who sometimes

00:31:33 ◼   ► get it done

00:31:34 ◼   ► and sometimes

00:31:35 ◼   ► don't

00:31:35 ◼   ► anyway

00:31:36 ◼   ► wrap it

00:31:39 ◼   ► up

00:31:40 ◼   ► anyway

00:31:42 ◼   ► Tim Cook

00:31:43 ◼   ► had an

00:31:43 ◼   ► amazing

00:31:44 ◼   ► career

00:31:45 ◼   ► almost

00:31:45 ◼   ► incomparable

00:31:46 ◼   ► and will

00:31:47 ◼   ► go on

00:31:47 ◼   ► and continue

00:31:48 ◼   ► to do

00:31:48 ◼   ► great work

00:31:49 ◼   ► for Apple

00:31:49 ◼   ► and whatever

00:31:50 ◼   ► else he

00:31:51 ◼   ► chooses to

00:31:51 ◼   ► work on

00:31:52 ◼   ► quite simply

00:31:52 ◼   ► Tim Cook

00:31:53 ◼   ► is an

00:31:53 ◼   ► incredible

00:31:54 ◼   ► guy

00:31:55 ◼   ► three

00:31:55 ◼   ► exclamation

00:31:56 ◼   ► marks

00:31:56 ◼   ► President

00:31:57 ◼   ► Donald

00:31:57 ◼   ► J

00:31:58 ◼   ► Trump

00:31:58 ◼   ► it's

00:32:00 ◼   ► amazing

00:32:00 ◼   ► it's just

00:32:01 ◼   ► incredible

00:32:01 ◼   ► what is

00:32:03 ◼   ► going on

00:32:04 ◼   ► what is

00:32:05 ◼   ► going on

00:32:05 ◼   ► I mean

00:32:06 ◼   ► just

00:32:07 ◼   ► our country

00:32:08 ◼   ► is

00:32:08 ◼   ► we're in

00:32:10 ◼   ► so much

00:32:10 ◼   ► trouble

00:32:10 ◼   ► I

00:32:13 ◼   ► linked to

00:32:14 ◼   ► this

00:32:14 ◼   ► and I

00:32:14 ◼   ► said

00:32:15 ◼   ► not if

00:32:15 ◼   ► you call

00:32:15 ◼   ► just the

00:32:16 ◼   ► right

00:32:16 ◼   ► amount

00:32:16 ◼   ► just the

00:32:17 ◼   ► right

00:32:17 ◼   ► amount

00:32:17 ◼   ► just the

00:32:18 ◼   ► right

00:32:18 ◼   ► amount

00:32:18 ◼   ► be too

00:32:19 ◼   ► aggressive

00:32:19 ◼   ► in his

00:32:19 ◼   ► ask

00:32:20 ◼   ► next time

00:32:21 ◼   ► my kids

00:32:21 ◼   ► say

00:32:21 ◼   ► something

00:32:22 ◼   ► like hey

00:32:22 ◼   ► dad can you

00:32:23 ◼   ► get me a

00:32:23 ◼   ► glass of

00:32:24 ◼   ► milk

00:32:24 ◼   ► you're too

00:32:25 ◼   ► aggressive

00:32:25 ◼   ► in your

00:32:26 ◼   ► ask

00:32:26 ◼   ► I don't

00:32:27 ◼   ► know

00:32:27 ◼   ► you're one

00:32:27 ◼   ► of big

00:32:28 ◼   ► helps

00:32:28 ◼   ► big helps

00:32:29 ◼   ► cook

00:32:31 ◼   ► cook

00:32:32 ◼   ► cook

00:32:33 ◼   ► Tim

00:32:33 ◼   ► Apple

00:32:34 ◼   ► cook

00:32:34 ◼   ► wait

00:32:35 ◼   ► where's

00:32:36 ◼   ► my

00:32:36 ◼   ► favorite

00:32:36 ◼   ► part

00:32:37 ◼   ► a

00:32:38 ◼   ► tough

00:32:39 ◼   ► one

00:32:39 ◼   ► it

00:32:39 ◼   ► was

00:32:39 ◼   ► anyway

00:32:41 ◼   ► he explained

00:32:42 ◼   ► his problem

00:32:43 ◼   ► a tough

00:32:43 ◼   ► one

00:32:43 ◼   ► it

00:32:43 ◼   ► was

00:32:44 ◼   ► can you

00:32:48 ◼   ► imagine

00:32:48 ◼   ► recounting

00:32:49 ◼   ► that while

00:32:49 ◼   ► he's smoking

00:32:50 ◼   ► a pipe

00:32:51 ◼   ► or something

00:32:51 ◼   ► it's like

00:32:52 ◼   ► a tough

00:32:52 ◼   ► one

00:32:52 ◼   ► it

00:32:52 ◼   ► was

00:32:52 ◼   ► but like

00:32:53 ◼   ► can you

00:32:53 ◼   ► imagine

00:32:54 ◼   ► being

00:32:54 ◼   ► Tim

00:32:54 ◼   ► cook

00:32:54 ◼   ► and like

00:32:55 ◼   ► he's

00:32:55 ◼   ► like

00:32:55 ◼   ► sir

00:32:56 ◼   ► the

00:32:57 ◼   ► president

00:32:57 ◼   ► posted

00:32:58 ◼   ► about

00:32:58 ◼   ► you

00:32:58 ◼   ► and then

00:32:58 ◼   ► he sits

00:32:59 ◼   ► and reads

00:32:59 ◼   ► this

00:32:59 ◼   ► you know

00:33:00 ◼   ► what I

00:33:00 ◼   ► mean

00:33:00 ◼   ► is so

00:33:02 ◼   ► embarrassing

00:33:03 ◼   ► big helps

00:33:03 ◼   ► sir

00:33:04 ◼   ► we have

00:33:05 ◼   ► a statement

00:33:05 ◼   ► from the

00:33:05 ◼   ► president

00:33:06 ◼   ► about your

00:33:07 ◼   ► retirement

00:33:07 ◼   ► and it's

00:33:09 ◼   ► this

00:33:09 ◼   ► and you

00:33:10 ◼   ► know

00:33:10 ◼   ► that when

00:33:11 ◼   ► they say

00:33:11 ◼   ► he goes

00:33:12 ◼   ► oh

00:33:12 ◼   ► because it's

00:33:13 ◼   ► like

00:33:13 ◼   ► there's

00:33:14 ◼   ► no good

00:33:14 ◼   ► there's

00:33:15 ◼   ► no good

00:33:16 ◼   ► result

00:33:16 ◼   ► to that

00:33:16 ◼   ► statement

00:33:18 ◼   ► right

00:33:18 ◼   ► to him

00:33:18 ◼   ► saying

00:33:19 ◼   ► to someone

00:33:19 ◼   ► coming to

00:33:20 ◼   ► sir

00:33:20 ◼   ► the president

00:33:21 ◼   ► has posted

00:33:21 ◼   ► about you

00:33:21 ◼   ► retiring

00:33:22 ◼   ► how many

00:33:25 ◼   ► how many

00:33:26 ◼   ► exclamation

00:33:26 ◼   ► points

00:33:27 ◼   ► did he

00:33:27 ◼   ► use

00:33:27 ◼   ► yeah

00:33:29 ◼   ► I

00:33:30 ◼   ► I

00:33:30 ◼   ► I

00:33:30 ◼   ► I

00:33:31 ◼   ► linked

00:33:31 ◼   ► to it

00:33:31 ◼   ► and I

00:33:31 ◼   ► said

00:33:31 ◼   ► it's

00:33:31 ◼   ► a

00:33:31 ◼   ► presidential

00:33:32 ◼   ► proclamation

00:33:32 ◼   ► all right

00:33:35 ◼   ► this is not

00:33:36 ◼   ► the point

00:33:36 ◼   ► of today

00:33:37 ◼   ► I'm just

00:33:38 ◼   ► going to

00:33:38 ◼   ► say it

00:33:38 ◼   ► a bunch

00:33:40 ◼   ► of a bunch

00:33:41 ◼   ► of tech

00:33:41 ◼   ► press ran

00:33:42 ◼   ► this and

00:33:43 ◼   ► like went

00:33:44 ◼   ► out of the

00:33:44 ◼   ► way to

00:33:44 ◼   ► clean up

00:33:45 ◼   ► the grammar

00:33:45 ◼   ► like you

00:33:46 ◼   ► read it as

00:33:47 ◼   ► an on as

00:33:48 ◼   ► a one

00:33:49 ◼   ► thing because

00:33:49 ◼   ► it's one

00:33:50 ◼   ► paragraph

00:33:50 ◼   ► yes

00:33:51 ◼   ► don't

00:33:52 ◼   ► you don't

00:33:52 ◼   ► have to

00:33:53 ◼   ► do that

00:33:53 ◼   ► don't do

00:33:53 ◼   ► that

00:33:54 ◼   ► like there

00:33:55 ◼   ► there's some

00:33:55 ◼   ► terms for

00:33:56 ◼   ► that some

00:33:56 ◼   ► of them I

00:33:56 ◼   ► don't like

00:33:57 ◼   ► some of

00:33:57 ◼   ► them you

00:33:57 ◼   ► know a

00:33:58 ◼   ► little

00:33:58 ◼   ► problematic

00:33:58 ◼   ► but the

00:34:00 ◼   ► idea that

00:34:00 ◼   ► you have

00:34:00 ◼   ► to like

00:34:01 ◼   ► wash the

00:34:02 ◼   ► president's

00:34:03 ◼   ► language

00:34:03 ◼   ► like just

00:34:05 ◼   ► the man has

00:34:06 ◼   ► lost his

00:34:07 ◼   ► mind

00:34:07 ◼   ► anyway right

00:34:09 ◼   ► like he's

00:34:10 ◼   ► the president

00:34:10 ◼   ► this is what

00:34:10 ◼   ► he said

00:34:11 ◼   ► it is what

00:34:12 ◼   ► he said

00:34:12 ◼   ► big help

00:34:13 ◼   ► he said

00:34:13 ◼   ► big big

00:34:14 ◼   ► helps

00:34:14 ◼   ► that is

00:34:16 ◼   ► true

00:34:16 ◼   ► Zoe said

00:34:17 ◼   ► I did

00:34:18 ◼   ► censor

00:34:18 ◼   ► I didn't

00:34:19 ◼   ► use the

00:34:19 ◼   ► three-letter

00:34:20 ◼   ► word I

00:34:20 ◼   ► said but

00:34:21 ◼   ► so Stephen

00:34:21 ◼   ► I'm sorry

00:34:22 ◼   ► yeah wow

00:34:23 ◼   ► you sir

00:34:24 ◼   ► I know

00:34:25 ◼   ► are a

00:34:26 ◼   ► Trump supporter

00:34:26 ◼   ► back to

00:34:27 ◼   ► back to

00:34:28 ◼   ► Apple and

00:34:28 ◼   ► these executives

00:34:29 ◼   ► can I ask

00:34:30 ◼   ► something that

00:34:31 ◼   ► everybody's

00:34:31 ◼   ► thinking but

00:34:32 ◼   ► everybody's also

00:34:33 ◼   ► too afraid to

00:34:34 ◼   ► ask I love

00:34:35 ◼   ► it he asks

00:34:35 ◼   ► the big

00:34:36 ◼   ► question is

00:34:36 ◼   ► it wrong

00:34:37 ◼   ► to objectify

00:34:38 ◼   ► John

00:34:38 ◼   ► Ternus

00:34:39 ◼   ► I think

00:34:41 ◼   ► is it

00:34:42 ◼   ► morally

00:34:43 ◼   ► wrong I

00:34:43 ◼   ► mean yeah

00:34:44 ◼   ► okay let's

00:34:44 ◼   ► face it I

00:34:44 ◼   ► mean the

00:34:45 ◼   ► guy's hot

00:34:45 ◼   ► okay

00:34:46 ◼   ► I think

00:34:47 ◼   ► that's fine

00:34:48 ◼   ► to say

00:34:48 ◼   ► okay

00:34:49 ◼   ► right

00:34:50 ◼   ► okay it's

00:34:51 ◼   ► probably a

00:34:52 ◼   ► spectrum

00:34:52 ◼   ► right

00:34:53 ◼   ► yeah

00:34:53 ◼   ► should Apple

00:34:55 ◼   ► lean especially

00:34:56 ◼   ► on the on

00:34:57 ◼   ► TikTok into

00:34:58 ◼   ► the fact that

00:34:59 ◼   ► they have a

00:35:00 ◼   ► hot CEO

00:35:01 ◼   ► well I think

00:35:01 ◼   ► they already

00:35:02 ◼   ► have though

00:35:03 ◼   ► right because

00:35:04 ◼   ► they picked

00:35:04 ◼   ► the hot

00:35:05 ◼   ► guy

00:35:05 ◼   ► no but

00:35:06 ◼   ► the picture

00:35:06 ◼   ► maybe the

00:35:08 ◼   ► problem is

00:35:08 ◼   ► every picture

00:35:09 ◼   ► is this way

00:35:10 ◼   ► so you kind

00:35:10 ◼   ► of can't get

00:35:11 ◼   ► away from it

00:35:12 ◼   ► problem

00:35:12 ◼   ► it's a good

00:35:13 ◼   ► problem to

00:35:13 ◼   ► have

00:35:14 ◼   ► you know

00:35:14 ◼   ► what this

00:35:14 ◼   ► picture reminds

00:35:15 ◼   ► me of

00:35:15 ◼   ► the one of

00:35:16 ◼   ► him sitting

00:35:16 ◼   ► on the

00:35:17 ◼   ► table

00:35:17 ◼   ► the last

00:35:18 ◼   ► time

00:35:18 ◼   ► oh yeah

00:35:19 ◼   ► I thought

00:35:19 ◼   ► that was

00:35:20 ◼   ► Craig Federighi

00:35:20 ◼   ► Craig Federighi

00:35:21 ◼   ► sat on the

00:35:21 ◼   ► table

00:35:22 ◼   ► yeah

00:35:22 ◼   ► now that

00:35:23 ◼   ► one

00:35:24 ◼   ► yeah

00:35:24 ◼   ► that one

00:35:25 ◼   ► was big

00:35:25 ◼   ► time

00:35:26 ◼   ► I mean

00:35:26 ◼   ► John

00:35:26 ◼   ► Ternus is

00:35:27 ◼   ► the hottest

00:35:27 ◼   ► Apple

00:35:27 ◼   ► executive

00:35:28 ◼   ► right

00:35:28 ◼   ► oh yeah

00:35:29 ◼   ► yeah

00:35:29 ◼   ► yeah

00:35:30 ◼   ► yeah

00:35:30 ◼   ► yeah

00:35:30 ◼   ► I think

00:35:31 ◼   ► so

00:35:31 ◼   ► I mean

00:35:32 ◼   ► I mean

00:35:32 ◼   ► you're

00:35:33 ◼   ► you know

00:35:33 ◼   ► you're asking

00:35:34 ◼   ► someone here

00:35:35 ◼   ► who's got a

00:35:35 ◼   ► big bias

00:35:36 ◼   ► yeah

00:35:36 ◼   ► this is

00:35:37 ◼   ► this is

00:35:37 ◼   ► where is

00:35:39 ◼   ► that Federighi

00:35:39 ◼   ► photo

00:35:40 ◼   ► the best

00:35:40 ◼   ► part of

00:35:41 ◼   ► the photo

00:35:41 ◼   ► by the way

00:35:41 ◼   ► is the

00:35:42 ◼   ► casual

00:35:42 ◼   ► hand in

00:35:44 ◼   ► the pocket

00:35:44 ◼   ► which

00:35:46 ◼   ► oh

00:35:46 ◼   ► the one

00:35:47 ◼   ► with him

00:35:48 ◼   ► and Tim

00:35:48 ◼   ► yeah

00:35:48 ◼   ► that's what

00:35:49 ◼   ► makes the

00:35:49 ◼   ► photo hot

00:35:50 ◼   ► I'm talking

00:35:52 ◼   ► about the one

00:35:52 ◼   ► of him

00:35:52 ◼   ► lower down

00:35:53 ◼   ► where he's

00:35:54 ◼   ► sitting on

00:35:54 ◼   ► the table

00:35:54 ◼   ► and smiling

00:35:55 ◼   ► at the

00:35:55 ◼   ► camera

00:35:55 ◼   ► let me see

00:35:56 ◼   ► that's the

00:35:57 ◼   ► one I like

00:35:57 ◼   ► oh yeah

00:35:59 ◼   ► yeah

00:35:59 ◼   ► yeah

00:36:00 ◼   ► yeah but

00:36:01 ◼   ► that's a

00:36:01 ◼   ► hot walk

00:36:02 ◼   ► I think

00:36:03 ◼   ► I do

00:36:03 ◼   ► think

00:36:04 ◼   ► in all

00:36:05 ◼   ► seriousness

00:36:06 ◼   ► they

00:36:08 ◼   ► he will

00:36:11 ◼   ► be present

00:36:11 ◼   ► more

00:36:12 ◼   ► yeah

00:36:13 ◼   ► I think

00:36:14 ◼   ► that is a

00:36:14 ◼   ► thing

00:36:15 ◼   ► that is

00:36:15 ◼   ► going to

00:36:16 ◼   ► happen

00:36:16 ◼   ► we're going

00:36:17 ◼   ► to talk

00:36:17 ◼   ► about things

00:36:18 ◼   ► we want

00:36:18 ◼   ► but like

00:36:18 ◼   ► I think

00:36:19 ◼   ► I think

00:36:20 ◼   ► already

00:36:21 ◼   ► John

00:36:22 ◼   ► Turner's

00:36:22 ◼   ► has shown

00:36:23 ◼   ► that he

00:36:23 ◼   ► has more

00:36:24 ◼   ► natural

00:36:25 ◼   ► charisma

00:36:26 ◼   ► than Tim

00:36:26 ◼   ► Cook

00:36:26 ◼   ► does

00:36:27 ◼   ► and like

00:36:28 ◼   ► Cook

00:36:29 ◼   ► has gotten

00:36:29 ◼   ► a lot

00:36:30 ◼   ► better

00:36:30 ◼   ► but he

00:36:31 ◼   ► still

00:36:32 ◼   ► you can

00:36:33 ◼   ► tell

00:36:33 ◼   ► that even

00:36:34 ◼   ► at his

00:36:34 ◼   ► best

00:36:35 ◼   ► he is not

00:36:36 ◼   ► comfortable

00:36:36 ◼   ► talking to

00:36:38 ◼   ► the media

00:36:38 ◼   ► even when

00:36:41 ◼   ► it's clearly

00:36:41 ◼   ► something he

00:36:42 ◼   ► wants to

00:36:42 ◼   ► do

00:36:42 ◼   ► it's not

00:36:44 ◼   ► his

00:36:44 ◼   ► thing

00:36:45 ◼   ► and you

00:36:46 ◼   ► don't

00:36:46 ◼   ► the problem

00:36:47 ◼   ► was

00:36:48 ◼   ► Steve Jobs

00:36:48 ◼   ► set the

00:36:49 ◼   ► precedent

00:36:49 ◼   ► that if

00:36:50 ◼   ► you're a

00:36:50 ◼   ► CEO

00:36:50 ◼   ► you should

00:36:51 ◼   ► for some

00:36:51 ◼   ► reason

00:36:52 ◼   ► be a

00:36:52 ◼   ► charismatic

00:36:52 ◼   ► on stage

00:36:53 ◼   ► presence

00:36:54 ◼   ► which is

00:36:54 ◼   ► not a

00:36:54 ◼   ► thing

00:36:55 ◼   ► that

00:36:55 ◼   ► should

00:36:56 ◼   ► exist

00:36:56 ◼   ► but people

00:36:56 ◼   ► fought

00:36:57 ◼   ► to believe

00:36:57 ◼   ► that it's

00:36:58 ◼   ► a case

00:36:58 ◼   ► that it

00:36:59 ◼   ► should

00:36:59 ◼   ► exist

00:36:59 ◼   ► you know

00:37:00 ◼   ► but

00:37:02 ◼   ► Cook

00:37:04 ◼   ► just

00:37:05 ◼   ► didn't

00:37:06 ◼   ► have

00:37:06 ◼   ► whatever

00:37:07 ◼   ► it was

00:37:07 ◼   ► and he

00:37:08 ◼   ► got good

00:37:08 ◼   ► at the

00:37:09 ◼   ► things

00:37:09 ◼   ► he was

00:37:09 ◼   ► good at

00:37:10 ◼   ► he could

00:37:10 ◼   ► deliver a

00:37:11 ◼   ► presentation

00:37:12 ◼   ► and it

00:37:12 ◼   ► felt

00:37:13 ◼   ► meaningful

00:37:14 ◼   ► but it

00:37:15 ◼   ► didn't

00:37:15 ◼   ► feel

00:37:16 ◼   ► like

00:37:17 ◼   ► fun

00:37:17 ◼   ► one of

00:37:20 ◼   ► the reasons

00:37:20 ◼   ► we all

00:37:20 ◼   ► wanted

00:37:21 ◼   ► John

00:37:21 ◼   ► Turner

00:37:21 ◼   ► to be

00:37:22 ◼   ► the

00:37:22 ◼   ► CEO

00:37:22 ◼   ► is

00:37:23 ◼   ► every

00:37:23 ◼   ► time

00:37:23 ◼   ► that

00:37:23 ◼   ► he

00:37:24 ◼   ► presents

00:37:24 ◼   ► it's

00:37:24 ◼   ► good

00:37:24 ◼   ► he just

00:37:26 ◼   ► presents

00:37:26 ◼   ► good

00:37:27 ◼   ► he's a

00:37:28 ◼   ► good

00:37:28 ◼   ► charismatic

00:37:29 ◼   ► presenter

00:37:29 ◼   ► who I

00:37:30 ◼   ► think

00:37:30 ◼   ► understands

00:37:31 ◼   ► that he

00:37:31 ◼   ► can be

00:37:32 ◼   ► funny

00:37:32 ◼   ► remember

00:37:33 ◼   ► when he

00:37:33 ◼   ► introduced

00:37:34 ◼   ► the

00:37:34 ◼   ► Mac

00:37:34 ◼   ► Mini

00:37:34 ◼   ► and he

00:37:35 ◼   ► leaned

00:37:35 ◼   ► over

00:37:35 ◼   ► I don't

00:37:37 ◼   ► remember

00:37:37 ◼   ► winked at

00:37:37 ◼   ► the camera

00:37:38 ◼   ► that's

00:37:38 ◼   ► what I

00:37:38 ◼   ► imagine

00:37:38 ◼   ► he did

00:37:39 ◼   ► I feel

00:37:41 ◼   ► like

00:37:41 ◼   ► at some

00:37:41 ◼   ► point

00:37:41 ◼   ► I

00:37:41 ◼   ► have

00:37:41 ◼   ► to

00:37:42 ◼   ► stop

00:37:42 ◼   ► but I

00:37:43 ◼   ► can't

00:37:43 ◼   ► help

00:37:44 ◼   ► it

00:37:44 ◼   ► have

00:37:44 ◼   ► you

00:37:44 ◼   ► seen

00:37:45 ◼   ► the yearbook

00:37:46 ◼   ► photo of

00:37:47 ◼   ► has been

00:37:48 ◼   ► going

00:37:48 ◼   ► around

00:37:48 ◼   ► on

00:37:48 ◼   ► reddit

00:37:49 ◼   ► no

00:37:49 ◼   ► oh my

00:37:50 ◼   ► god

00:37:50 ◼   ► get this

00:37:52 ◼   ► I posted

00:37:54 ◼   ► in the

00:37:54 ◼   ► discord

00:37:55 ◼   ► look at

00:37:56 ◼   ► him

00:37:57 ◼   ► yeah

00:37:57 ◼   ► look at

00:37:58 ◼   ► him

00:37:58 ◼   ► some

00:37:59 ◼   ► are

00:37:59 ◼   ► born

00:37:59 ◼   ► to

00:38:00 ◼   ► move

00:38:00 ◼   ► the

00:38:00 ◼   ► world

00:38:01 ◼   ► to

00:38:01 ◼   ► live

00:38:01 ◼   ► their

00:38:01 ◼   ► fantasies

00:38:02 ◼   ► rush

00:38:02 ◼   ► wow

00:38:05 ◼   ► have you

00:38:06 ◼   ► seen

00:38:06 ◼   ► there was

00:38:06 ◼   ► also a

00:38:07 ◼   ► quote

00:38:07 ◼   ► a friend

00:38:08 ◼   ► of the

00:38:08 ◼   ► show

00:38:08 ◼   ► found it

00:38:09 ◼   ► it was

00:38:09 ◼   ► in a

00:38:09 ◼   ► war

00:38:10 ◼   ► street

00:38:10 ◼   ► journal

00:38:10 ◼   ► article

00:38:10 ◼   ► that

00:38:11 ◼   ► he's

00:38:11 ◼   ► like

00:38:11 ◼   ► he's

00:38:12 ◼   ► also

00:38:13 ◼   ► a

00:38:13 ◼   ► very

00:38:13 ◼   ► fast

00:38:14 ◼   ► like

00:38:14 ◼   ► track

00:38:15 ◼   ► driver

00:38:16 ◼   ► like

00:38:16 ◼   ► track

00:38:16 ◼   ► car

00:38:17 ◼   ► driver

00:38:17 ◼   ► he's

00:38:18 ◼   ► got a

00:38:18 ◼   ► very

00:38:18 ◼   ► good

00:38:19 ◼   ► speed

00:38:19 ◼   ► around

00:38:19 ◼   ► laguna

00:38:20 ◼   ► it's

00:38:20 ◼   ► like

00:38:21 ◼   ► okay

00:38:21 ◼   ► this is

00:38:22 ◼   ► a piece

00:38:23 ◼   ► of

00:38:23 ◼   ► information

00:38:23 ◼   ► they're

00:38:23 ◼   ► throwing

00:38:24 ◼   ► out

00:38:24 ◼   ► but like

00:38:24 ◼   ► they are

00:38:25 ◼   ► I think

00:38:25 ◼   ► they're

00:38:26 ◼   ► building

00:38:26 ◼   ► him

00:38:26 ◼   ► to be

00:38:27 ◼   ► different

00:38:27 ◼   ► right

00:38:28 ◼   ► like

00:38:28 ◼   ► from a

00:38:29 ◼   ► PR

00:38:29 ◼   ► perspective

00:38:29 ◼   ► he's

00:38:30 ◼   ► they're

00:38:31 ◼   ► leaning

00:38:31 ◼   ► into

00:38:31 ◼   ► what

00:38:32 ◼   ► he's

00:38:32 ◼   ► good

00:38:32 ◼   ► at

00:38:32 ◼   ► and

00:38:33 ◼   ► I

00:38:33 ◼   ► think

00:38:33 ◼   ► we're

00:38:34 ◼   ► going

00:38:34 ◼   ► to

00:38:34 ◼   ► see

00:38:35 ◼   ► a

00:38:35 ◼   ► different

00:38:35 ◼   ► kind

00:38:37 ◼   ► of

00:38:37 ◼   ► public

00:38:38 ◼   ► face

00:38:39 ◼   ► and

00:38:40 ◼   ► how

00:38:42 ◼   ► the

00:38:42 ◼   ► CEO

00:38:43 ◼   ► of

00:38:43 ◼   ► Apple

00:38:43 ◼   ► kind

00:38:43 ◼   ► of

00:38:44 ◼   ► interacts

00:38:44 ◼   ► with

00:38:45 ◼   ► the

00:38:45 ◼   ► world

00:38:45 ◼   ► I

00:38:45 ◼   ► think

00:38:45 ◼   ► is

00:38:45 ◼   ► going

00:38:45 ◼   ► to

00:38:46 ◼   ► change

00:38:46 ◼   ► yeah

00:38:47 ◼   ► yeah

00:38:48 ◼   ► which is

00:38:48 ◼   ► cool

00:38:48 ◼   ► I think

00:38:49 ◼   ► so

00:38:49 ◼   ► I think

00:38:49 ◼   ► so too

00:38:50 ◼   ► and

00:38:50 ◼   ► you're

00:38:52 ◼   ► right

00:38:52 ◼   ► this is

00:38:52 ◼   ► like a

00:38:53 ◼   ► CEO role

00:38:53 ◼   ► that is

00:38:54 ◼   ► fundamentally

00:38:54 ◼   ► different

00:38:55 ◼   ► than

00:38:56 ◼   ► its peers

00:38:58 ◼   ► right

00:38:59 ◼   ► you see

00:38:59 ◼   ► like

00:39:00 ◼   ► Google

00:39:00 ◼   ► and

00:39:00 ◼   ► Microsoft

00:39:01 ◼   ► and these

00:39:01 ◼   ► other

00:39:01 ◼   ► big

00:39:01 ◼   ► companies

00:39:02 ◼   ► Amazon

00:39:02 ◼   ► certainly

00:39:03 ◼   ► at

00:39:04 ◼   ► at

00:39:04 ◼   ► least

00:39:04 ◼   ► when

00:39:04 ◼   ► Bezos

00:39:04 ◼   ► was

00:39:05 ◼   ► there

00:39:05 ◼   ► try

00:39:06 ◼   ► to

00:39:06 ◼   ► have

00:39:07 ◼   ► their

00:39:07 ◼   ► CEOs

00:39:08 ◼   ► fit

00:39:09 ◼   ► into

00:39:09 ◼   ► the

00:39:09 ◼   ► Steve

00:39:10 ◼   ► Jobs

00:39:10 ◼   ► mold

00:39:10 ◼   ► and

00:39:11 ◼   ► some

00:39:11 ◼   ► of

00:39:11 ◼   ► them

00:39:11 ◼   ► do

00:39:11 ◼   ► better

00:39:12 ◼   ► at

00:39:12 ◼   ► others

00:39:12 ◼   ► than

00:39:13 ◼   ► others

00:39:13 ◼   ► not

00:39:15 ◼   ► all of

00:39:15 ◼   ► them

00:39:15 ◼   ► are

00:39:15 ◼   ► as

00:39:15 ◼   ► good

00:39:16 ◼   ► or as

00:39:16 ◼   ► bad

00:39:16 ◼   ► as

00:39:16 ◼   ► Balmer

00:39:16 ◼   ► you know

00:39:17 ◼   ► like we

00:39:18 ◼   ► talked

00:39:18 ◼   ► about

00:39:18 ◼   ► on the

00:39:19 ◼   ► pro show

00:39:19 ◼   ► is great

00:39:20 ◼   ► man

00:39:20 ◼   ► he's

00:39:21 ◼   ► someone

00:39:21 ◼   ► who

00:39:21 ◼   ► did

00:39:22 ◼   ► a

00:39:22 ◼   ► very

00:39:22 ◼   ► very

00:39:22 ◼   ► good

00:39:22 ◼   ► job

00:39:22 ◼   ► yeah

00:39:23 ◼   ► yeah

00:39:23 ◼   ► there's

00:39:25 ◼   ► no doubt

00:39:25 ◼   ► that

00:39:26 ◼   ► these

00:39:26 ◼   ► other

00:39:26 ◼   ► companies

00:39:26 ◼   ► have

00:39:26 ◼   ► been

00:39:26 ◼   ► impacted

00:39:27 ◼   ► by

00:39:27 ◼   ► what

00:39:27 ◼   ► the

00:39:28 ◼   ► template

00:39:29 ◼   ► that

00:39:29 ◼   ► Steve

00:39:29 ◼   ► Jobs

00:39:29 ◼   ► created

00:39:30 ◼   ► but

00:39:31 ◼   ► I

00:39:31 ◼   ► just

00:39:31 ◼   ► can't

00:39:31 ◼   ► imagine

00:39:32 ◼   ► the

00:39:32 ◼   ► pressure

00:39:32 ◼   ► of

00:39:33 ◼   ► that

00:39:33 ◼   ► like

00:39:34 ◼   ► when

00:39:35 ◼   ► you're

00:39:35 ◼   ► inside

00:39:35 ◼   ► Apple

00:39:35 ◼   ► right

00:39:36 ◼   ► and

00:39:36 ◼   ► you know

00:39:37 ◼   ► Tim

00:39:37 ◼   ► to his

00:39:38 ◼   ► credit

00:39:39 ◼   ► I think

00:39:39 ◼   ► many times

00:39:40 ◼   ► over the

00:39:40 ◼   ► years

00:39:40 ◼   ► it says

00:39:41 ◼   ► like

00:39:41 ◼   ► you know

00:39:41 ◼   ► I

00:39:42 ◼   ► am not

00:39:43 ◼   ► Steve

00:39:43 ◼   ► Jobs

00:39:44 ◼   ► he told

00:39:44 ◼   ► me

00:39:45 ◼   ► to do

00:39:45 ◼   ► what

00:39:45 ◼   ► was

00:39:45 ◼   ► right

00:39:45 ◼   ► not

00:39:46 ◼   ► to

00:39:46 ◼   ► think

00:39:46 ◼   ► about

00:39:46 ◼   ► what

00:39:46 ◼   ► he

00:39:47 ◼   ► would

00:39:47 ◼   ► do

00:39:47 ◼   ► and

00:39:48 ◼   ► I

00:39:49 ◼   ► would

00:39:49 ◼   ► imagine

00:39:50 ◼   ► there's

00:39:50 ◼   ► been

00:39:50 ◼   ► a lot

00:39:50 ◼   ► of

00:39:50 ◼   ► those

00:39:51 ◼   ► conversations

00:39:51 ◼   ► I

00:39:52 ◼   ► would

00:39:52 ◼   ► hope

00:39:52 ◼   ► with

00:39:52 ◼   ► Ternus

00:39:53 ◼   ► of

00:39:53 ◼   ► like

00:39:53 ◼   ► no

00:39:58 ◼   ► the

00:39:58 ◼   ► truth

00:39:59 ◼   ► is

00:39:59 ◼   ► being

00:40:00 ◼   ► on

00:40:00 ◼   ► stage

00:40:00 ◼   ► announcing

00:40:01 ◼   ► the

00:40:02 ◼   ► new

00:40:02 ◼   ► iPhone

00:40:02 ◼   ► is

00:40:03 ◼   ► like

00:40:03 ◼   ► a

00:40:05 ◼   ► small

00:40:05 ◼   ► percentage

00:40:05 ◼   ► of

00:40:06 ◼   ► what

00:40:06 ◼   ► they

00:40:06 ◼   ► do

00:40:06 ◼   ► it's

00:40:07 ◼   ► important

00:40:07 ◼   ► because

00:40:07 ◼   ► it's

00:40:08 ◼   ► what

00:40:08 ◼   ► we

00:40:08 ◼   ► see

00:40:08 ◼   ► it's

00:40:08 ◼   ► what

00:40:08 ◼   ► the

00:40:08 ◼   ► world

00:40:09 ◼   ► sees

00:40:09 ◼   ► right

00:40:10 ◼   ► but

00:40:11 ◼   ► how

00:40:12 ◼   ► you

00:40:12 ◼   ► run

00:40:12 ◼   ► the

00:40:12 ◼   ► company

00:40:12 ◼   ► internally

00:40:13 ◼   ► and

00:40:13 ◼   ► decisions

00:40:13 ◼   ► are

00:40:14 ◼   ► made

00:40:14 ◼   ► how

00:40:14 ◼   ► you

00:40:14 ◼   ► manage

00:40:15 ◼   ► your

00:40:15 ◼   ► teams

00:40:15 ◼   ► like

00:40:15 ◼   ► all

00:40:16 ◼   ► that

00:40:16 ◼   ► stuff

00:40:17 ◼   ► is

00:40:17 ◼   ► what

00:40:17 ◼   ► a

00:40:17 ◼   ► CEO

00:40:18 ◼   ► actually

00:40:18 ◼   ► does

00:40:18 ◼   ► sure

00:40:19 ◼   ► and

00:40:20 ◼   ► so

00:40:20 ◼   ► clearly

00:40:20 ◼   ► he

00:40:20 ◼   ► has

00:40:20 ◼   ► those

00:40:21 ◼   ► skills

00:40:21 ◼   ► as

00:40:21 ◼   ► well

00:40:21 ◼   ► but

00:40:22 ◼   ► I

00:40:22 ◼   ► just

00:40:22 ◼   ► can't

00:40:28 ◼   ► name

00:40:28 ◼   ► on

00:40:28 ◼   ► it

00:40:29 ◼   ► like

00:40:29 ◼   ► the

00:40:29 ◼   ► theater

00:40:30 ◼   ► has

00:40:30 ◼   ► his

00:40:30 ◼   ► name

00:40:30 ◼   ► on

00:40:30 ◼   ► it

00:40:30 ◼   ► above

00:40:31 ◼   ► the

00:40:31 ◼   ► doors

00:40:31 ◼   ► like

00:40:31 ◼   ► that's

00:40:33 ◼   ► gotta

00:40:33 ◼   ► be

00:40:34 ◼   ► it's

00:40:35 ◼   ► gotta

00:40:36 ◼   ► feel

00:40:36 ◼   ► like

00:40:36 ◼   ► a

00:40:36 ◼   ► pressure

00:40:36 ◼   ► cooker

00:40:36 ◼   ► I

00:40:37 ◼   ► think

00:40:38 ◼   ► they've

00:40:38 ◼   ► made

00:40:38 ◼   ► it

00:40:38 ◼   ► better

00:40:39 ◼   ► over

00:40:39 ◼   ► the

00:40:39 ◼   ► years

00:40:39 ◼   ► by

00:40:40 ◼   ► broadening

00:40:41 ◼   ► it

00:40:42 ◼   ► like

00:40:42 ◼   ► that

00:40:42 ◼   ► the

00:40:43 ◼   ► first

00:40:43 ◼   ► time

00:40:43 ◼   ► that

00:40:44 ◼   ► he

00:40:44 ◼   ► comes

00:40:44 ◼   ► out

00:40:44 ◼   ► first

00:40:45 ◼   ► whenever

00:40:45 ◼   ► that's

00:40:45 ◼   ► gonna

00:40:45 ◼   ► be

00:40:46 ◼   ► June

00:40:47 ◼   ► or

00:40:47 ◼   ► September

00:40:47 ◼   ► it's

00:40:50 ◼   ► not

00:40:50 ◼   ► going

00:40:50 ◼   ► to

00:40:50 ◼   ► be

00:40:50 ◼   ► as

00:40:51 ◼   ► intense

00:40:51 ◼   ► because

00:40:51 ◼   ► he

00:40:52 ◼   ► has

00:40:52 ◼   ► already

00:40:52 ◼   ► done

00:40:52 ◼   ► stuff

00:40:53 ◼   ► sure

00:40:54 ◼   ► right

00:40:54 ◼   ► like

00:40:54 ◼   ► he

00:40:55 ◼   ► has

00:40:55 ◼   ► already

00:40:55 ◼   ► been

00:40:55 ◼   ► a

00:40:56 ◼   ► presenter

00:40:56 ◼   ► as

00:40:57 ◼   ► you know

00:40:58 ◼   ► like

00:40:58 ◼   ► people

00:40:58 ◼   ► keep

00:40:58 ◼   ► talking

00:40:58 ◼   ► about

00:40:59 ◼   ► the

00:40:59 ◼   ► fact

00:40:59 ◼   ► that

00:40:59 ◼   ► he

00:41:00 ◼   ► did

00:41:01 ◼   ► the

00:41:01 ◼   ► intro

00:41:02 ◼   ► to the

00:41:02 ◼   ► in-person

00:41:03 ◼   ► event

00:41:03 ◼   ► in New York

00:41:04 ◼   ► for the

00:41:04 ◼   ► MacBook

00:41:04 ◼   ► Neo

00:41:05 ◼   ► but he's

00:41:06 ◼   ► also

00:41:06 ◼   ► done

00:41:06 ◼   ► videos

00:41:07 ◼   ► purely

00:41:07 ◼   ► on his

00:41:07 ◼   ► own

00:41:08 ◼   ► for the

00:41:08 ◼   ► Mac

00:41:08 ◼   ► before

00:41:09 ◼   ► he did

00:41:10 ◼   ► lots

00:41:11 ◼   ► of

00:41:11 ◼   ► portions

00:41:12 ◼   ► yeah

00:41:12 ◼   ► he did

00:41:13 ◼   ► that

00:41:13 ◼   ► on stage

00:41:14 ◼   ► didn't

00:41:14 ◼   ► he

00:41:14 ◼   ► there's

00:41:15 ◼   ► a clip

00:41:16 ◼   ► when he

00:41:18 ◼   ► announces

00:41:18 ◼   ► the

00:41:18 ◼   ► I was

00:41:19 ◼   ► in the

00:41:19 ◼   ► room

00:41:19 ◼   ► when they

00:41:20 ◼   ► announced

00:41:20 ◼   ► the price

00:41:20 ◼   ► of the

00:41:20 ◼   ► Pro

00:41:21 ◼   ► stand

00:41:21 ◼   ► and I

00:41:22 ◼   ► don't

00:41:22 ◼   ► think

00:41:22 ◼   ► he was

00:41:23 ◼   ► expecting

00:41:23 ◼   ► the

00:41:23 ◼   ► crowd

00:41:24 ◼   ► to

00:41:24 ◼   ► basically

00:41:25 ◼   ► they didn't

00:41:26 ◼   ► boo

00:41:26 ◼   ► but they

00:41:27 ◼   ► were like

00:41:27 ◼   ► you know

00:41:28 ◼   ► because it

00:41:29 ◼   ► was

00:41:29 ◼   ► a

00:41:30 ◼   ► thousand

00:41:31 ◼   ► shock

00:41:31 ◼   ► because it

00:41:32 ◼   ► was genuinely

00:41:32 ◼   ► shocking

00:41:33 ◼   ► it was

00:41:34 ◼   ► I mean

00:41:35 ◼   ► it's a

00:41:35 ◼   ► nice stand

00:41:36 ◼   ► but it's

00:41:36 ◼   ► not that

00:41:36 ◼   ► nice

00:41:36 ◼   ► so it's

00:41:38 ◼   ► not just

00:41:39 ◼   ► Ternus

00:41:39 ◼   ► Ternus is

00:41:40 ◼   ► not the

00:41:40 ◼   ► only person

00:41:40 ◼   ► that's

00:41:41 ◼   ► moved

00:41:41 ◼   ► around

00:41:41 ◼   ► Johnny

00:41:41 ◼   ► Shrooji

00:41:42 ◼   ► has been

00:41:42 ◼   ► named

00:41:42 ◼   ► chief

00:41:43 ◼   ► hardware

00:41:43 ◼   ► officer

00:41:44 ◼   ► go

00:41:45 ◼   ► Johnny

00:41:45 ◼   ► go

00:41:46 ◼   ► Johnny

00:41:46 ◼   ► which I

00:41:47 ◼   ► think

00:41:47 ◼   ► definitely

00:41:47 ◼   ► lends

00:41:48 ◼   ► truth

00:41:49 ◼   ► to

00:41:49 ◼   ► Mark

00:41:49 ◼   ► Gummer's

00:41:50 ◼   ► reporting

00:41:51 ◼   ► that

00:41:51 ◼   ► he was

00:41:52 ◼   ► threatening

00:41:52 ◼   ► to

00:41:53 ◼   ► leave

00:41:53 ◼   ► yeah

00:41:53 ◼   ► yeah

00:41:55 ◼   ► this is

00:41:55 ◼   ► a new

00:41:56 ◼   ► title

00:41:56 ◼   ► for

00:41:56 ◼   ► Apple

00:41:57 ◼   ► as far

00:41:57 ◼   ► as I

00:41:58 ◼   ► can tell

00:41:58 ◼   ► they've

00:41:59 ◼   ► had

00:41:59 ◼   ► chief

00:41:59 ◼   ► software

00:42:00 ◼   ► officers

00:42:00 ◼   ► before

00:42:01 ◼   ► Ellen

00:42:01 ◼   ► Hancock

00:42:02 ◼   ► was one

00:42:02 ◼   ► a string

00:42:04 ◼   ► of them

00:42:04 ◼   ► in the

00:42:04 ◼   ► 90s

00:42:04 ◼   ► Ellen

00:42:04 ◼   ► Hancock

00:42:05 ◼   ► was the

00:42:05 ◼   ► last

00:42:05 ◼   ► one

00:42:05 ◼   ► before

00:42:06 ◼   ► Jobs

00:42:06 ◼   ► came

00:42:06 ◼   ► back

00:42:07 ◼   ► and

00:42:07 ◼   ► then

00:42:08 ◼   ► Avi

00:42:09 ◼   ► Tevanian

00:42:09 ◼   ► on his

00:42:09 ◼   ► way out

00:42:10 ◼   ► the door

00:42:10 ◼   ► was

00:42:11 ◼   ► I think

00:42:11 ◼   ► chief

00:42:12 ◼   ► as like

00:42:14 ◼   ► software

00:42:15 ◼   ► technology

00:42:16 ◼   ► officer

00:42:16 ◼   ► or something

00:42:17 ◼   ► so

00:42:19 ◼   ► yes

00:42:19 ◼   ► and I

00:42:20 ◼   ► mentioned

00:42:21 ◼   ► in my

00:42:21 ◼   ► thing

00:42:21 ◼   ► the most

00:42:22 ◼   ► recent

00:42:24 ◼   ► and obvious

00:42:24 ◼   ► version

00:42:25 ◼   ► of someone

00:42:25 ◼   ► getting a

00:42:25 ◼   ► title

00:42:26 ◼   ► like this

00:42:26 ◼   ► was

00:42:27 ◼   ► Johnny

00:42:27 ◼   ► Ive

00:42:27 ◼   ► now

00:42:28 ◼   ► there are

00:42:29 ◼   ► differences

00:42:30 ◼   ► there

00:42:30 ◼   ► but there

00:42:31 ◼   ► are also

00:42:31 ◼   ► a lot

00:42:31 ◼   ► of

00:42:31 ◼   ► similarities

00:42:32 ◼   ► like

00:42:32 ◼   ► the new

00:42:33 ◼   ► guy

00:42:33 ◼   ► needs to

00:42:34 ◼   ► keep

00:42:34 ◼   ► Johnny

00:42:34 ◼   ► Suruji

00:42:34 ◼   ► around

00:42:35 ◼   ► because

00:42:36 ◼   ► Suruji

00:42:36 ◼   ► is

00:42:36 ◼   ► obviously

00:42:37 ◼   ► and rightfully

00:42:38 ◼   ► so

00:42:38 ◼   ► extremely

00:42:39 ◼   ► important

00:42:39 ◼   ► to their

00:42:40 ◼   ► products

00:42:40 ◼   ► and their

00:42:41 ◼   ► product

00:42:41 ◼   ► roadmap

00:42:42 ◼   ► but

00:42:43 ◼   ► you know

00:42:46 ◼   ► at the

00:42:46 ◼   ► same time

00:42:47 ◼   ► it's like

00:42:47 ◼   ► I hope

00:42:47 ◼   ► I hope

00:42:48 ◼   ► this is

00:42:49 ◼   ► a good

00:42:49 ◼   ► move

00:42:49 ◼   ► and

00:42:50 ◼   ► it

00:42:50 ◼   ► definitely

00:42:50 ◼   ► raises

00:42:51 ◼   ► questions

00:42:51 ◼   ► about

00:42:52 ◼   ► other

00:42:52 ◼   ► executives

00:42:53 ◼   ► and

00:42:54 ◼   ► parts

00:42:55 ◼   ► of

00:42:55 ◼   ► Apple

00:42:55 ◼   ► like

00:42:55 ◼   ► Apple

00:42:56 ◼   ► doesn't

00:42:57 ◼   ► have a

00:42:57 ◼   ► chief

00:42:57 ◼   ► design

00:42:57 ◼   ► officer

00:42:58 ◼   ► I don't

00:42:58 ◼   ► think

00:42:58 ◼   ► they ever

00:42:59 ◼   ► will

00:42:59 ◼   ► again

00:42:59 ◼   ► at least

00:43:00 ◼   ► any time

00:43:00 ◼   ► in any

00:43:02 ◼   ► foreseeable

00:43:02 ◼   ► future

00:43:03 ◼   ► you have

00:43:04 ◼   ► this

00:43:04 ◼   ► you don't

00:43:04 ◼   ► have a

00:43:05 ◼   ► chief

00:43:05 ◼   ► software

00:43:05 ◼   ► officer

00:43:06 ◼   ► like

00:43:06 ◼   ► is that

00:43:06 ◼   ► Craig

00:43:06 ◼   ► is it

00:43:07 ◼   ► not

00:43:07 ◼   ► Craig

00:43:07 ◼   ► I

00:43:08 ◼   ► don't

00:43:08 ◼   ► know

00:43:08 ◼   ► or

00:43:09 ◼   ► CTO

00:43:09 ◼   ► or CTO

00:43:11 ◼   ► chief

00:43:11 ◼   ► technology

00:43:12 ◼   ► officer

00:43:12 ◼   ► so

00:43:12 ◼   ► my

00:43:13 ◼   ► theory

00:43:13 ◼   ► on this

00:43:14 ◼   ► is that

00:43:14 ◼   ► these

00:43:15 ◼   ► roles

00:43:16 ◼   ► are going

00:43:16 ◼   ► to start

00:43:16 ◼   ► happening

00:43:17 ◼   ► I think

00:43:18 ◼   ► you had

00:43:19 ◼   ► to

00:43:19 ◼   ► announce

00:43:20 ◼   ► Suruji

00:43:21 ◼   ► at the

00:43:21 ◼   ► same

00:43:21 ◼   ► time

00:43:21 ◼   ► for

00:43:23 ◼   ► Suruji's

00:43:23 ◼   ► kind of

00:43:24 ◼   ► like

00:43:24 ◼   ► stock

00:43:25 ◼   ► as it

00:43:26 ◼   ► were

00:43:26 ◼   ► as an

00:43:26 ◼   ► individual

00:43:27 ◼   ► because

00:43:28 ◼   ► somebody

00:43:28 ◼   ► from the

00:43:29 ◼   ► hardware

00:43:29 ◼   ► team

00:43:30 ◼   ► is going

00:43:31 ◼   ► to be

00:43:31 ◼   ► his

00:43:31 ◼   ► boss

00:43:31 ◼   ► and so

00:43:32 ◼   ► it looks

00:43:33 ◼   ► good

00:43:33 ◼   ► for

00:43:33 ◼   ► Johnny

00:43:33 ◼   ► Suruji

00:43:34 ◼   ► to

00:43:34 ◼   ► also

00:43:36 ◼   ► get a

00:43:37 ◼   ► bump

00:43:37 ◼   ► that

00:43:37 ◼   ► day

00:43:37 ◼   ► right

00:43:39 ◼   ► so I

00:43:39 ◼   ► think

00:43:39 ◼   ► everything's

00:43:40 ◼   ► PR

00:43:41 ◼   ► right

00:43:41 ◼   ► so

00:43:41 ◼   ► this

00:43:42 ◼   ► is

00:43:43 ◼   ► part

00:43:43 ◼   ► of

00:43:43 ◼   ► that

00:43:43 ◼   ► so

00:43:43 ◼   ► you're

00:43:43 ◼   ► like

00:43:44 ◼   ► oh

00:43:44 ◼   ► you know

00:43:44 ◼   ► Tarnas

00:43:45 ◼   ► was like

00:43:46 ◼   ► well why

00:43:46 ◼   ► not

00:43:46 ◼   ► Johnny

00:43:47 ◼   ► Suruji

00:43:47 ◼   ► as CEO

00:43:47 ◼   ► right

00:43:48 ◼   ► like that

00:43:48 ◼   ► is the

00:43:49 ◼   ► question

00:43:49 ◼   ► you could

00:43:49 ◼   ► ask

00:43:49 ◼   ► well he's

00:43:50 ◼   ► actually

00:43:50 ◼   ► going to be

00:43:51 ◼   ► better off

00:43:51 ◼   ► in the

00:43:51 ◼   ► C-suite

00:43:52 ◼   ► position

00:43:52 ◼   ► as chief

00:43:52 ◼   ► hardware

00:43:53 ◼   ► officer

00:43:53 ◼   ► yeah

00:43:54 ◼   ► but I

00:43:54 ◼   ► imagine

00:43:55 ◼   ► a CTO

00:43:57 ◼   ► a chief

00:43:58 ◼   ► marketing

00:43:58 ◼   ► officer

00:43:58 ◼   ► and maybe

00:43:59 ◼   ► something

00:44:00 ◼   ► in

00:44:00 ◼   ► services

00:44:00 ◼   ► so like

00:44:01 ◼   ► in

00:44:01 ◼   ► theory

00:44:01 ◼   ► something

00:44:02 ◼   ► for

00:44:03 ◼   ► Craig

00:44:04 ◼   ► Jaws

00:44:05 ◼   ► and Eddie

00:44:06 ◼   ► I can imagine

00:44:07 ◼   ► that

00:44:07 ◼   ► it's interesting

00:44:08 ◼   ► the Suruji

00:44:09 ◼   ► change was

00:44:10 ◼   ► made

00:44:10 ◼   ► the press

00:44:11 ◼   ► release

00:44:11 ◼   ► said

00:44:11 ◼   ► like

00:44:13 ◼   ► effective

00:44:13 ◼   ► immediately

00:44:14 ◼   ► I think

00:44:14 ◼   ► yeah

00:44:15 ◼   ► on the

00:44:15 ◼   ► website

00:44:16 ◼   ► today

00:44:16 ◼   ► he's

00:44:16 ◼   ► still

00:44:16 ◼   ► SVP

00:44:17 ◼   ► of hardware

00:44:17 ◼   ► technologies

00:44:18 ◼   ► so

00:44:18 ◼   ► they're probably

00:44:20 ◼   ► going to wait

00:44:20 ◼   ► and do

00:44:20 ◼   ► everything

00:44:21 ◼   ► later

00:44:21 ◼   ► like

00:44:22 ◼   ► when there's

00:44:23 ◼   ► the new

00:44:23 ◼   ► CEO

00:44:24 ◼   ► and all that

00:44:24 ◼   ► kind of

00:44:24 ◼   ► stuff

00:44:25 ◼   ► I would

00:44:25 ◼   ► expect

00:44:25 ◼   ► I don't

00:44:26 ◼   ► know

00:44:26 ◼   ► I mean

00:44:26 ◼   ► if it's

00:44:27 ◼   ► titled

00:44:27 ◼   ► today

00:44:27 ◼   ► I don't

00:44:29 ◼   ► know

00:44:29 ◼   ► they

00:44:29 ◼   ► didn't

00:44:29 ◼   ► do it

00:44:29 ◼   ► but

00:44:31 ◼   ► yeah

00:44:32 ◼   ► right now

00:44:33 ◼   ► currently

00:44:33 ◼   ► there's only

00:44:33 ◼   ► one

00:44:34 ◼   ► their CEO

00:44:35 ◼   ► and their

00:44:36 ◼   ► Sabi Khan

00:44:37 ◼   ► chief

00:44:37 ◼   ► operating

00:44:37 ◼   ► officer

00:44:38 ◼   ► there's

00:44:38 ◼   ► not

00:44:38 ◼   ► another

00:44:39 ◼   ► C-level

00:44:39 ◼   ► on this

00:44:40 ◼   ► page

00:44:41 ◼   ► I mean

00:44:42 ◼   ► yeah

00:44:43 ◼   ► like

00:44:43 ◼   ► on one

00:44:44 ◼   ► hand

00:44:44 ◼   ► who cares

00:44:44 ◼   ► oh

00:44:45 ◼   ► there's

00:44:46 ◼   ► CFO

00:44:46 ◼   ► but yeah

00:44:46 ◼   ► no one

00:44:46 ◼   ► cares about

00:44:47 ◼   ► that

00:44:47 ◼   ► no one

00:44:50 ◼   ► cares about

00:44:50 ◼   ► the money

00:44:50 ◼   ► I don't

00:44:51 ◼   ► okay

00:44:52 ◼   ► you know

00:44:52 ◼   ► you get

00:44:53 ◼   ► Apple Fellow

00:44:54 ◼   ► which is

00:44:54 ◼   ► the coolest

00:44:54 ◼   ► title on

00:44:55 ◼   ► this page

00:44:55 ◼   ► on one

00:44:58 ◼   ► hand

00:44:59 ◼   ► to Federica's

00:44:59 ◼   ► point earlier

00:45:00 ◼   ► this

00:45:00 ◼   ► the titles

00:45:02 ◼   ► don't

00:45:03 ◼   ► really matter

00:45:04 ◼   ► I mean

00:45:04 ◼   ► they do

00:45:04 ◼   ► to these

00:45:04 ◼   ► people

00:45:05 ◼   ► clearly

00:45:05 ◼   ► right

00:45:06 ◼   ► if

00:45:06 ◼   ► if it's

00:45:07 ◼   ► true

00:45:07 ◼   ► that he

00:45:07 ◼   ► was going

00:45:07 ◼   ► to leave

00:45:08 ◼   ► or was

00:45:09 ◼   ► going to

00:45:09 ◼   ► retire

00:45:10 ◼   ► or do

00:45:10 ◼   ► something

00:45:10 ◼   ► you say

00:45:11 ◼   ► yeah

00:45:11 ◼   ► you can

00:45:12 ◼   ► be

00:45:13 ◼   ► chief

00:45:13 ◼   ► hardware

00:45:13 ◼   ► officer

00:45:14 ◼   ► like

00:45:14 ◼   ► great

00:45:14 ◼   ► I'll

00:45:14 ◼   ► stay

00:45:15 ◼   ► like

00:45:15 ◼   ► that's

00:45:15 ◼   ► important

00:45:16 ◼   ► I'm

00:45:16 ◼   ► sure

00:45:16 ◼   ► it

00:45:16 ◼   ► came

00:45:16 ◼   ► with

00:45:16 ◼   ► just

00:45:17 ◼   ► a

00:45:17 ◼   ► literal

00:45:18 ◼   ► truckload

00:45:18 ◼   ► of

00:45:19 ◼   ► money

00:45:19 ◼   ► but

00:45:20 ◼   ► they're

00:45:22 ◼   ► why

00:45:22 ◼   ► these

00:45:23 ◼   ► titles

00:45:23 ◼   ► have

00:45:23 ◼   ► always

00:45:23 ◼   ► been

00:45:24 ◼   ► interesting

00:45:25 ◼   ► is

00:45:26 ◼   ► is a

00:45:26 ◼   ► reflection

00:45:27 ◼   ► of how

00:45:27 ◼   ► Apple

00:45:28 ◼   ► works

00:45:28 ◼   ► internally

00:45:28 ◼   ► so

00:45:29 ◼   ► Johnny

00:45:30 ◼   ► Ive

00:45:31 ◼   ► had

00:45:32 ◼   ► done

00:45:33 ◼   ► hardware

00:45:33 ◼   ► he took

00:45:34 ◼   ► over

00:45:34 ◼   ► software

00:45:34 ◼   ► when

00:45:35 ◼   ► Forrestal

00:45:35 ◼   ► was out

00:45:36 ◼   ► but

00:45:37 ◼   ► Steve

00:45:37 ◼   ► Jobs

00:45:38 ◼   ► dies

00:45:38 ◼   ► Tim

00:45:39 ◼   ► Cook

00:45:40 ◼   ► I think

00:45:40 ◼   ► the first

00:45:40 ◼   ► couple

00:45:40 ◼   ► years

00:45:41 ◼   ► probably

00:45:41 ◼   ► were a

00:45:41 ◼   ► little

00:45:41 ◼   ► rough

00:45:42 ◼   ► and

00:45:43 ◼   ► to

00:45:44 ◼   ► keep

00:45:45 ◼   ► Ive

00:45:45 ◼   ► engaged

00:45:46 ◼   ► you give

00:45:46 ◼   ► him

00:45:46 ◼   ► the

00:45:46 ◼   ► title

00:45:47 ◼   ► and

00:45:47 ◼   ► it

00:45:47 ◼   ► also

00:45:47 ◼   ► says

00:45:48 ◼   ► to

00:45:48 ◼   ► the

00:45:48 ◼   ► world

00:45:48 ◼   ► like

00:45:49 ◼   ► no

00:45:49 ◼   ► we're

00:45:49 ◼   ► cool

00:45:50 ◼   ► the guy

00:45:50 ◼   ► who

00:45:50 ◼   ► worked

00:45:50 ◼   ► with Steve

00:45:51 ◼   ► Jobs

00:45:51 ◼   ► is still

00:45:51 ◼   ► here

00:45:51 ◼   ► he's

00:45:52 ◼   ► still

00:45:52 ◼   ► making

00:45:52 ◼   ► great

00:45:52 ◼   ► stuff

00:45:53 ◼   ► right

00:45:53 ◼   ► it

00:45:53 ◼   ► was

00:45:53 ◼   ► a

00:45:53 ◼   ► statement

00:45:54 ◼   ► to

00:45:55 ◼   ► the

00:45:55 ◼   ► outside

00:45:55 ◼   ► world

00:45:55 ◼   ► of

00:45:56 ◼   ► what

00:45:57 ◼   ► Apple

00:45:57 ◼   ► was

00:45:58 ◼   ► thinking

00:45:58 ◼   ► and

00:45:59 ◼   ► doing

00:46:00 ◼   ► internally

00:46:00 ◼   ► and

00:46:01 ◼   ► that's

00:46:01 ◼   ► what

00:46:01 ◼   ► these

00:46:01 ◼   ► are

00:46:02 ◼   ► now

00:46:02 ◼   ► too

00:46:02 ◼   ► right

00:46:03 ◼   ► like

00:46:03 ◼   ► I

00:46:03 ◼   ► agree

00:46:04 ◼   ► with

00:46:04 ◼   ► you

00:46:04 ◼   ► Mike

00:46:04 ◼   ► I do

00:46:04 ◼   ► think

00:46:04 ◼   ► there'll

00:46:05 ◼   ► be

00:46:05 ◼   ► more

00:46:05 ◼   ► of

00:46:05 ◼   ► these

00:46:05 ◼   ► and

00:46:07 ◼   ► I

00:46:07 ◼   ► think

00:46:07 ◼   ► it's

00:46:07 ◼   ► it's

00:46:07 ◼   ► I

00:46:08 ◼   ► think

00:46:08 ◼   ► this

00:46:09 ◼   ► time

00:46:09 ◼   ► what

00:46:09 ◼   ► Apple

00:46:09 ◼   ► has

00:46:09 ◼   ► to

00:46:10 ◼   ► say

00:46:10 ◼   ► is

00:46:12 ◼   ► that

00:46:13 ◼   ► the

00:46:14 ◼   ► business

00:46:14 ◼   ► I think

00:46:15 ◼   ► two

00:46:15 ◼   ► things

00:46:15 ◼   ► one

00:46:16 ◼   ► the

00:46:16 ◼   ► business

00:46:16 ◼   ► growth

00:46:16 ◼   ► that

00:46:16 ◼   ► we've

00:46:17 ◼   ► seen

00:46:17 ◼   ► under

00:46:17 ◼   ► Tim

00:46:17 ◼   ► Cook

00:46:17 ◼   ► that

00:46:18 ◼   ► Apple

00:46:18 ◼   ► has

00:46:18 ◼   ► a

00:46:18 ◼   ► plan

00:46:19 ◼   ► to

00:46:19 ◼   ► continue

00:46:19 ◼   ► that

00:46:19 ◼   ► now

00:46:20 ◼   ► I'm

00:46:20 ◼   ► not

00:46:20 ◼   ► saying

00:46:20 ◼   ► that's

00:46:20 ◼   ► good

00:46:21 ◼   ► or

00:46:21 ◼   ► bad

00:46:21 ◼   ► I'm

00:46:21 ◼   ► saying

00:46:21 ◼   ► that

00:46:21 ◼   ► that's

00:46:22 ◼   ► what

00:46:22 ◼   ► they're

00:46:22 ◼   ► going

00:46:22 ◼   ► to

00:46:22 ◼   ► do

00:46:22 ◼   ► but

00:46:24 ◼   ► they

00:46:24 ◼   ► also

00:46:24 ◼   ► I

00:46:25 ◼   ► think

00:46:25 ◼   ► I

00:46:25 ◼   ► think

00:46:25 ◼   ► they

00:46:26 ◼   ► have

00:46:26 ◼   ► to

00:46:26 ◼   ► balance

00:46:26 ◼   ► out

00:46:27 ◼   ► a

00:46:27 ◼   ► little

00:46:27 ◼   ► bit

00:46:27 ◼   ► that

00:46:28 ◼   ► a

00:46:28 ◼   ► hardware

00:46:28 ◼   ► guy

00:46:29 ◼   ► is

00:46:29 ◼   ► the

00:46:29 ◼   ► CEO

00:46:29 ◼   ► and

00:46:31 ◼   ► for

00:46:33 ◼   ► a

00:46:34 ◼   ► long

00:46:34 ◼   ► time

00:46:34 ◼   ► it's

00:46:34 ◼   ► been

00:46:34 ◼   ► true

00:46:35 ◼   ► of

00:46:35 ◼   ► the

00:46:35 ◼   ► iPad

00:46:35 ◼   ► I

00:46:36 ◼   ► actually

00:46:36 ◼   ► think

00:46:36 ◼   ► it's

00:46:36 ◼   ► true

00:46:36 ◼   ► of

00:46:36 ◼   ► a

00:46:37 ◼   ► lot

00:46:37 ◼   ► of

00:46:37 ◼   ► Apple's

00:46:37 ◼   ► products

00:46:37 ◼   ► right

00:46:38 ◼   ► now

00:46:38 ◼   ► is

00:46:39 ◼   ► that

00:46:39 ◼   ► the

00:46:39 ◼   ► software

00:46:40 ◼   ► holds

00:46:40 ◼   ► the

00:46:40 ◼   ► hardware

00:46:41 ◼   ► back

00:46:41 ◼   ► and

00:46:42 ◼   ► now

00:46:42 ◼   ► the

00:46:42 ◼   ► hardware

00:46:43 ◼   ► has

00:46:43 ◼   ► been

00:46:43 ◼   ► the

00:46:43 ◼   ► gym

00:46:44 ◼   ► for

00:46:45 ◼   ► a

00:46:45 ◼   ► long

00:46:45 ◼   ► time

00:46:46 ◼   ► that

00:46:46 ◼   ► guy

00:46:47 ◼   ► now

00:46:47 ◼   ► runs

00:46:47 ◼   ► the

00:46:47 ◼   ► company

00:46:48 ◼   ► what

00:46:49 ◼   ► do

00:46:50 ◼   ► you

00:46:50 ◼   ► do

00:46:50 ◼   ► structurally

00:46:51 ◼   ► or

00:46:52 ◼   ► politically

00:46:53 ◼   ► to

00:46:53 ◼   ► say

00:46:54 ◼   ► no

00:46:55 ◼   ► no

00:46:55 ◼   ► we

00:46:55 ◼   ► still

00:46:55 ◼   ► have

00:46:55 ◼   ► a

00:46:55 ◼   ► balance

00:46:56 ◼   ► we're

00:46:56 ◼   ► still

00:46:56 ◼   ► hardware

00:46:57 ◼   ► software

00:46:57 ◼   ► and

00:46:57 ◼   ► services

00:46:58 ◼   ► we're

00:46:58 ◼   ► still

00:46:59 ◼   ► doing

00:46:59 ◼   ► all

00:46:59 ◼   ► three

00:46:59 ◼   ► of

00:46:59 ◼   ► these

00:46:59 ◼   ► things

00:47:00 ◼   ► are

00:47:00 ◼   ► equally

00:47:00 ◼   ► important

00:47:01 ◼   ► and

00:47:01 ◼   ► a

00:47:01 ◼   ► way

00:47:01 ◼   ► you

00:47:01 ◼   ► do

00:47:01 ◼   ► that

00:47:02 ◼   ► is

00:47:02 ◼   ► adjust

00:47:02 ◼   ► the

00:47:02 ◼   ► titles

00:47:02 ◼   ► yeah

00:47:04 ◼   ► and

00:47:04 ◼   ► who

00:47:04 ◼   ► knows

00:47:05 ◼   ► what

00:47:05 ◼   ► he

00:47:05 ◼   ► will

00:47:06 ◼   ► do

00:47:06 ◼   ► too

00:47:06 ◼   ► right

00:47:07 ◼   ► like

00:47:07 ◼   ► there

00:47:07 ◼   ► was

00:47:07 ◼   ► that

00:47:08 ◼   ► report

00:47:08 ◼   ► that

00:47:08 ◼   ► we

00:47:08 ◼   ► spoke

00:47:09 ◼   ► about

00:47:09 ◼   ► a

00:47:09 ◼   ► few

00:47:09 ◼   ► weeks

00:47:09 ◼   ► ago

00:47:10 ◼   ► that

00:47:10 ◼   ► like

00:47:10 ◼   ► iPad

00:47:11 ◼   ► OS

00:47:11 ◼   ► is

00:47:11 ◼   ► what

00:47:11 ◼   ► it

00:47:11 ◼   ► is

00:47:12 ◼   ► today

00:47:12 ◼   ► because

00:47:12 ◼   ► Turner

00:47:13 ◼   ► has

00:47:13 ◼   ► really

00:47:13 ◼   ► pushed

00:47:13 ◼   ► for

00:47:13 ◼   ► it

00:47:14 ◼   ► so

00:47:14 ◼   ► maybe

00:47:15 ◼   ► he

00:47:15 ◼   ► is

00:47:16 ◼   ► frustrated

00:47:16 ◼   ► with

00:47:17 ◼   ► software

00:47:17 ◼   ► in

00:47:18 ◼   ► general

00:47:18 ◼   ► and

00:47:18 ◼   ► maybe

00:47:19 ◼   ► we'll

00:47:19 ◼   ► see

00:47:19 ◼   ► some

00:47:20 ◼   ► change

00:47:20 ◼   ► because

00:47:20 ◼   ► of

00:47:21 ◼   ► that

00:47:21 ◼   ► like

00:47:21 ◼   ► it

00:47:21 ◼   ► will

00:47:22 ◼   ► be

00:47:22 ◼   ► interesting

00:47:22 ◼   ► to see

00:47:23 ◼   ► if

00:47:23 ◼   ► and

00:47:23 ◼   ► how

00:47:23 ◼   ► that

00:47:23 ◼   ► nets

00:47:24 ◼   ► out

00:47:24 ◼   ► yeah

00:47:25 ◼   ► before

00:47:26 ◼   ► we

00:47:26 ◼   ► move

00:47:26 ◼   ► on

00:47:26 ◼   ► from

00:47:27 ◼   ► this

00:47:27 ◼   ► part

00:47:27 ◼   ► I

00:47:27 ◼   ► wanted

00:47:27 ◼   ► to

00:47:28 ◼   ► just

00:47:28 ◼   ► read

00:47:28 ◼   ► a

00:47:28 ◼   ► couple

00:47:28 ◼   ► of

00:47:28 ◼   ► things

00:47:29 ◼   ► from

00:47:29 ◼   ► a

00:47:29 ◼   ► Mark

00:47:29 ◼   ► Gurman

00:47:29 ◼   ► report

00:47:30 ◼   ► so

00:47:30 ◼   ► Mark

00:47:30 ◼   ► Gurman

00:47:31 ◼   ► got

00:47:31 ◼   ► information

00:47:32 ◼   ► about

00:47:32 ◼   ► an

00:47:32 ◼   ► internal

00:47:33 ◼   ► kind

00:47:33 ◼   ► of

00:47:41 ◼   ► any

00:47:42 ◼   ► way

00:47:42 ◼   ► he

00:47:42 ◼   ► needs

00:47:42 ◼   ► and

00:47:43 ◼   ► in

00:47:43 ◼   ► any

00:47:43 ◼   ► way

00:47:43 ◼   ► I

00:47:43 ◼   ► can

00:47:44 ◼   ► and

00:47:44 ◼   ► on

00:47:45 ◼   ► politics

00:47:45 ◼   ► saying

00:47:46 ◼   ► this

00:47:46 ◼   ► is

00:47:46 ◼   ► an

00:47:46 ◼   ► area

00:47:47 ◼   ► where

00:47:47 ◼   ► we've

00:47:47 ◼   ► built

00:47:47 ◼   ► relationships

00:47:48 ◼   ► over

00:47:48 ◼   ► multiple

00:47:48 ◼   ► years

00:47:49 ◼   ► and a

00:47:49 ◼   ► decade

00:47:49 ◼   ► plus

00:47:50 ◼   ► and

00:47:50 ◼   ► I

00:47:50 ◼   ► think

00:47:50 ◼   ► I

00:47:50 ◼   ► can

00:47:50 ◼   ► help

00:47:51 ◼   ► with

00:47:51 ◼   ► that

00:47:51 ◼   ► and

00:47:51 ◼   ► I'll

00:47:52 ◼   ► probably

00:47:52 ◼   ► help

00:47:52 ◼   ► on

00:47:52 ◼   ► some

00:47:53 ◼   ► other

00:47:53 ◼   ► things

00:47:53 ◼   ► this

00:47:54 ◼   ► is

00:47:54 ◼   ► a

00:47:54 ◼   ► quote

00:47:55 ◼   ► from

00:47:55 ◼   ► Mark

00:47:55 ◼   ► Gurman

00:47:55 ◼   ► after

00:47:56 ◼   ► making

00:47:56 ◼   ► prepared

00:47:56 ◼   ► remarks

00:47:57 ◼   ► Cook

00:47:57 ◼   ► was

00:47:58 ◼   ► asked

00:47:58 ◼   ► why

00:47:58 ◼   ► he

00:47:59 ◼   ► decided

00:47:59 ◼   ► now

00:47:59 ◼   ► was

00:48:00 ◼   ► the

00:48:00 ◼   ► time

00:48:00 ◼   ► to

00:48:00 ◼   ► step

00:48:00 ◼   ► down

00:48:01 ◼   ► he

00:48:01 ◼   ► said

00:48:01 ◼   ► he

00:48:01 ◼   ► desired

00:48:11 ◼   ► that

00:48:11 ◼   ► he

00:48:12 ◼   ► wanted

00:48:12 ◼   ► a

00:48:12 ◼   ► textbook

00:48:13 ◼   ► succession

00:48:14 ◼   ► plan

00:48:14 ◼   ► the

00:48:15 ◼   ► best

00:48:15 ◼   ► in

00:48:15 ◼   ► the

00:48:15 ◼   ► world

00:48:15 ◼   ► and

00:48:17 ◼   ► I

00:48:17 ◼   ► hope

00:48:18 ◼   ► that

00:48:18 ◼   ► business

00:48:18 ◼   ► schools

00:48:19 ◼   ► and so

00:48:19 ◼   ► forth

00:48:19 ◼   ► are

00:48:20 ◼   ► writing

00:48:20 ◼   ► about

00:48:20 ◼   ► it

00:48:21 ◼   ► big

00:48:21 ◼   ► transition

00:48:21 ◼   ► I

00:48:22 ◼   ► get

00:48:23 ◼   ► what

00:48:23 ◼   ► he's

00:48:23 ◼   ► saying

00:48:24 ◼   ► though

00:48:24 ◼   ► right

00:48:24 ◼   ► which

00:48:24 ◼   ► is

00:48:24 ◼   ► like

00:48:25 ◼   ► the

00:48:25 ◼   ► thing

00:48:25 ◼   ► that

00:48:25 ◼   ► we

00:48:25 ◼   ► spoken

00:48:26 ◼   ► about

00:48:26 ◼   ► before

00:48:26 ◼   ► which

00:48:27 ◼   ► was

00:48:27 ◼   ► he

00:48:28 ◼   ► didn't

00:48:29 ◼   ► have

00:48:29 ◼   ► one

00:48:30 ◼   ► right

00:48:30 ◼   ► there

00:48:31 ◼   ► was

00:48:31 ◼   ► no

00:48:32 ◼   ► plan

00:48:33 ◼   ► and

00:48:33 ◼   ► he

00:48:33 ◼   ► was

00:48:33 ◼   ► thrown

00:48:34 ◼   ► into

00:48:34 ◼   ► it

00:48:34 ◼   ► and

00:48:35 ◼   ► the

00:48:35 ◼   ► person

00:48:36 ◼   ► that

00:48:36 ◼   ► handed

00:48:37 ◼   ► the

00:48:37 ◼   ► reins

00:48:37 ◼   ► over

00:48:37 ◼   ► to

00:48:38 ◼   ► him

00:48:38 ◼   ► wasn't

00:48:38 ◼   ► around

00:48:41 ◼   ► yeah

00:48:57 ◼   ► I mean

00:48:57 ◼   ► there

00:48:58 ◼   ► was

00:48:59 ◼   ► a

00:48:59 ◼   ► plan

00:48:59 ◼   ► but

00:49:00 ◼   ► Steve

00:49:00 ◼   ► Jobs

00:49:00 ◼   ► didn't

00:49:01 ◼   ► live

00:49:01 ◼   ► he

00:49:01 ◼   ► didn't

00:49:02 ◼   ► survive

00:49:02 ◼   ► right

00:49:02 ◼   ► he

00:49:03 ◼   ► was

00:49:03 ◼   ► going

00:49:03 ◼   ► to

00:49:03 ◼   ► be

00:49:03 ◼   ► executive

00:49:04 ◼   ► chairman

00:49:04 ◼   ► of

00:49:04 ◼   ► the

00:49:04 ◼   ► board

00:49:04 ◼   ► it's

00:49:06 ◼   ► in

00:49:06 ◼   ► some

00:49:06 ◼   ► ways

00:49:06 ◼   ► it's

00:49:07 ◼   ► very

00:49:07 ◼   ► similar

00:49:07 ◼   ► to

00:49:07 ◼   ► what

00:49:08 ◼   ► they've

00:49:08 ◼   ► laid

00:49:08 ◼   ► out

00:49:08 ◼   ► this

00:49:08 ◼   ► time

00:49:09 ◼   ► but

00:49:09 ◼   ► unfortunately

00:49:10 ◼   ► he

00:49:11 ◼   ► couldn't

00:49:12 ◼   ► outrun

00:49:12 ◼   ► his

00:49:13 ◼   ► illness

00:49:13 ◼   ► and

00:49:14 ◼   ► I

00:49:14 ◼   ► I'm

00:49:15 ◼   ► sure

00:49:16 ◼   ► that

00:49:16 ◼   ► I mean

00:49:16 ◼   ► you know

00:49:17 ◼   ► Tim's

00:49:18 ◼   ► Cook has

00:49:19 ◼   ► talked a lot

00:49:19 ◼   ► about it

00:49:19 ◼   ► like

00:49:20 ◼   ► what Steve

00:49:21 ◼   ► Jobs

00:49:21 ◼   ► meant to

00:49:21 ◼   ► him

00:49:21 ◼   ► personally

00:49:22 ◼   ► and I'm

00:49:22 ◼   ► sure

00:49:22 ◼   ► that's

00:49:22 ◼   ► all

00:49:23 ◼   ► true

00:49:24 ◼   ► like

00:49:24 ◼   ► I'm

00:49:24 ◼   ► sure

00:49:24 ◼   ► that

00:49:24 ◼   ► must

00:49:24 ◼   ► have

00:49:25 ◼   ► been

00:49:25 ◼   ► just

00:49:25 ◼   ► a

00:49:25 ◼   ► horrific

00:49:25 ◼   ► time

00:49:26 ◼   ► to be

00:49:27 ◼   ► in

00:49:27 ◼   ► that

00:49:28 ◼   ► role

00:49:28 ◼   ► and

00:49:29 ◼   ► yeah

00:49:29 ◼   ► so

00:49:30 ◼   ► wanting

00:49:30 ◼   ► to

00:49:30 ◼   ► do

00:49:30 ◼   ► right

00:49:31 ◼   ► by

00:49:31 ◼   ► the

00:49:31 ◼   ► next

00:49:31 ◼   ► person

00:49:32 ◼   ► the

00:49:32 ◼   ► person

00:49:32 ◼   ► behind

00:49:33 ◼   ► you

00:49:33 ◼   ► I

00:49:34 ◼   ► think

00:49:34 ◼   ► it's

00:49:34 ◼   ► admirable

00:49:34 ◼   ► and

00:49:36 ◼   ► I

00:49:36 ◼   ► think

00:49:36 ◼   ► in

00:49:37 ◼   ► that

00:49:37 ◼   ► statement

00:49:40 ◼   ► maybe

00:49:40 ◼   ► pushing

00:49:41 ◼   ► back

00:49:41 ◼   ► on

00:49:41 ◼   ► there's

00:49:42 ◼   ► a

00:49:42 ◼   ► report

00:49:42 ◼   ► a couple

00:49:43 ◼   ► months

00:49:43 ◼   ► ago

00:49:43 ◼   ► about

00:49:43 ◼   ► like

00:49:44 ◼   ► people

00:49:44 ◼   ► worried

00:49:44 ◼   ► about

00:49:44 ◼   ► his

00:49:44 ◼   ► health

00:49:45 ◼   ► and

00:49:45 ◼   ► who

00:49:45 ◼   ► knows

00:49:46 ◼   ► that's

00:49:46 ◼   ► really

00:49:46 ◼   ► gross

00:49:47 ◼   ► reporting

00:49:47 ◼   ► unless

00:49:47 ◼   ► like

00:49:48 ◼   ► it just

00:49:48 ◼   ► feels

00:49:49 ◼   ► icky

00:49:49 ◼   ► to me

00:49:49 ◼   ► but

00:49:50 ◼   ► I

00:49:50 ◼   ► think

00:49:50 ◼   ► he's

00:49:51 ◼   ► also

00:49:51 ◼   ► kind

00:49:51 ◼   ► of

00:49:52 ◼   ► saying

00:49:52 ◼   ► the

00:49:52 ◼   ► stage

00:49:52 ◼   ► of

00:49:52 ◼   ► like

00:49:52 ◼   ► no

00:49:52 ◼   ► like

00:49:53 ◼   ► I

00:49:53 ◼   ► plan

00:49:53 ◼   ► to

00:49:54 ◼   ► be

00:49:54 ◼   ► here

00:49:54 ◼   ► this

00:49:56 ◼   ► is

00:49:56 ◼   ► what

00:49:56 ◼   ► I'm

00:49:56 ◼   ► going

00:49:56 ◼   ► to

00:49:56 ◼   ► do

00:49:57 ◼   ► being

00:49:57 ◼   ► very

00:49:57 ◼   ► clear

00:49:58 ◼   ► about

00:49:58 ◼   ► what

00:49:58 ◼   ► the

00:49:58 ◼   ► steps

00:49:58 ◼   ► are

00:49:59 ◼   ► And I

00:50:00 ◼   ► was

00:50:00 ◼   ► excited

00:50:00 ◼   ► about

00:50:00 ◼   ► this

00:50:01 ◼   ► quote

00:50:01 ◼   ► from

00:50:01 ◼   ► Ternus

00:50:01 ◼   ► I am

00:50:02 ◼   ► especially

00:50:02 ◼   ► excited

00:50:03 ◼   ► to be

00:50:03 ◼   ► stepping

00:50:04 ◼   ► into

00:50:04 ◼   ► this

00:50:04 ◼   ► role

00:50:04 ◼   ► at

00:50:05 ◼   ► this

00:50:05 ◼   ► moment

00:50:05 ◼   ► because

00:50:05 ◼   ► I

00:50:06 ◼   ► am

00:50:06 ◼   ► telling

00:50:06 ◼   ► you

00:50:06 ◼   ► we're

00:50:07 ◼   ► about

00:50:07 ◼   ► to

00:50:07 ◼   ► change

00:50:07 ◼   ► the

00:50:07 ◼   ► world

00:50:07 ◼   ► once

00:50:08 ◼   ► again

00:50:08 ◼   ► we

00:50:09 ◼   ► have

00:50:09 ◼   ► an

00:50:09 ◼   ► incredible

00:50:09 ◼   ► road map

00:50:10 ◼   ► ahead

00:50:10 ◼   ► and

00:50:10 ◼   ► I'm

00:50:10 ◼   ► not

00:50:10 ◼   ► exaggerating

00:50:11 ◼   ► when I

00:50:11 ◼   ► say

00:50:12 ◼   ► this is

00:50:12 ◼   ► the most

00:50:12 ◼   ► exciting

00:50:12 ◼   ► time

00:50:13 ◼   ► to be

00:50:13 ◼   ► building

00:50:13 ◼   ► products

00:50:14 ◼   ► and services

00:50:14 ◼   ► at Apple

00:50:15 ◼   ► in my

00:50:15 ◼   ► entire

00:50:15 ◼   ► career

00:50:15 ◼   ► let's

00:50:17 ◼   ► go baby

00:50:18 ◼   ► yeah

00:50:19 ◼   ► man

00:50:20 ◼   ► I don't

00:50:21 ◼   ► know

00:50:21 ◼   ► what that

00:50:21 ◼   ► means

00:50:21 ◼   ► but

00:50:22 ◼   ► it's

00:50:22 ◼   ► gonna

00:50:22 ◼   ► be

00:50:23 ◼   ► fine

00:50:23 ◼   ► we'll

00:50:24 ◼   ► see

00:50:24 ◼   ► this

00:50:27 ◼   ► episode

00:50:27 ◼   ► of

00:50:27 ◼   ► connected

00:50:28 ◼   ► is

00:50:28 ◼   ► brought

00:50:28 ◼   ► to

00:50:28 ◼   ► you

00:50:29 ◼   ► by

00:50:29 ◼   ► Doc

00:50:30 ◼   ► Pops

00:50:30 ◼   ► how

00:50:31 ◼   ► many

00:50:31 ◼   ► apps

00:50:31 ◼   ► are

00:50:32 ◼   ► in

00:50:32 ◼   ► your

00:50:32 ◼   ► doc

00:50:33 ◼   ► on

00:50:33 ◼   ► your

00:50:33 ◼   ► Mac

00:50:33 ◼   ► right

00:50:34 ◼   ► now

00:50:35 ◼   ► if

00:50:36 ◼   ► you're

00:50:36 ◼   ► like

00:50:36 ◼   ► me

00:50:36 ◼   ► it's

00:50:37 ◼   ► a lot

00:50:37 ◼   ► of

00:50:37 ◼   ► them

00:50:38 ◼   ► can

00:50:38 ◼   ► you

00:50:38 ◼   ► even

00:50:38 ◼   ► tell

00:50:38 ◼   ► the

00:50:38 ◼   ► icons

00:50:39 ◼   ► apart

00:50:39 ◼   ► anymore

00:50:40 ◼   ► my

00:50:41 ◼   ► doc

00:50:41 ◼   ► I

00:50:42 ◼   ► use

00:50:42 ◼   ► on

00:50:42 ◼   ► the

00:50:42 ◼   ► right

00:50:42 ◼   ► side

00:50:42 ◼   ► of

00:50:42 ◼   ► my

00:50:42 ◼   ► screen

00:50:43 ◼   ► because

00:50:43 ◼   ► I'm

00:50:43 ◼   ► a

00:50:43 ◼   ► gentleman

00:50:44 ◼   ► and

00:50:45 ◼   ► there's

00:50:45 ◼   ► a lot

00:50:45 ◼   ► of

00:50:46 ◼   ► stuff

00:50:46 ◼   ► in there

00:50:46 ◼   ► it's

00:50:46 ◼   ► kind

00:50:46 ◼   ► of

00:50:47 ◼   ► messy

00:50:47 ◼   ► well

00:50:47 ◼   ► Doc

00:50:48 ◼   ► Pops

00:50:48 ◼   ► is

00:50:48 ◼   ► a

00:50:48 ◼   ► tool

00:50:49 ◼   ► to

00:50:49 ◼   ► fix

00:50:49 ◼   ► that

00:50:50 ◼   ► whether

00:50:50 ◼   ► your

00:50:51 ◼   ► doc

00:50:51 ◼   ► is

00:50:51 ◼   ► a

00:50:51 ◼   ► mile

00:50:52 ◼   ► long

00:50:52 ◼   ► or

00:50:52 ◼   ► it's

00:50:53 ◼   ► missing

00:50:53 ◼   ► half

00:50:53 ◼   ► of

00:50:53 ◼   ► what

00:50:53 ◼   ► you

00:50:54 ◼   ► actually

00:50:54 ◼   ► use

00:50:55 ◼   ► Doc

00:50:56 ◼   ► Pops

00:50:56 ◼   ► is

00:50:57 ◼   ► there

00:50:57 ◼   ► for

00:50:57 ◼   ► you

00:50:57 ◼   ► launch

00:50:58 ◼   ► pad

00:50:58 ◼   ► is

00:50:58 ◼   ► gone

00:50:58 ◼   ► right

00:50:59 ◼   ► the

00:51:00 ◼   ► biggest

00:51:00 ◼   ► update

00:51:00 ◼   ► stacks

00:51:01 ◼   ► has

00:51:01 ◼   ► ever

00:51:01 ◼   ► gotten

00:51:01 ◼   ► is

00:51:02 ◼   ► custom

00:51:02 ◼   ► folder

00:51:02 ◼   ► icons

00:51:03 ◼   ► so

00:51:04 ◼   ► Doc

00:51:04 ◼   ► Pops

00:51:05 ◼   ► is

00:51:05 ◼   ► here

00:51:05 ◼   ► to

00:51:05 ◼   ► help

00:51:05 ◼   ► it

00:51:06 ◼   ► sits

00:51:06 ◼   ► right

00:51:07 ◼   ► in

00:51:07 ◼   ► your

00:51:07 ◼   ► doc

00:51:07 ◼   ► and

00:51:07 ◼   ► it

00:51:07 ◼   ► works

00:51:08 ◼   ► like

00:51:08 ◼   ► app

00:51:08 ◼   ► folders

00:51:09 ◼   ► on

00:51:09 ◼   ► your

00:51:09 ◼   ► iPhone

00:51:10 ◼   ► you

00:51:11 ◼   ► click

00:51:11 ◼   ► it

00:51:11 ◼   ► and

00:51:11 ◼   ► a

00:51:11 ◼   ► clean

00:51:12 ◼   ► grid

00:51:12 ◼   ► of

00:51:12 ◼   ► apps

00:51:12 ◼   ► pop

00:51:13 ◼   ► up

00:51:13 ◼   ► and

00:51:14 ◼   ► you're

00:51:14 ◼   ► in

00:51:14 ◼   ► there's

00:51:15 ◼   ► no

00:51:15 ◼   ► extra

00:51:16 ◼   ► menu

00:51:16 ◼   ► bar

00:51:16 ◼   ► clutter

00:51:17 ◼   ► no

00:51:17 ◼   ► keyboard

00:51:18 ◼   ► shortcuts

00:51:18 ◼   ► to

00:51:18 ◼   ► memorize

00:51:19 ◼   ► it's

00:51:20 ◼   ► a

00:51:20 ◼   ► simple

00:51:21 ◼   ► and

00:51:21 ◼   ► beautiful

00:51:21 ◼   ► app

00:51:21 ◼   ► launcher

00:51:22 ◼   ► on

00:51:22 ◼   ► your

00:51:22 ◼   ► dock

00:51:23 ◼   ► and

00:51:23 ◼   ► it's

00:51:24 ◼   ► what

00:51:24 ◼   ► your

00:51:24 ◼   ► mac

00:51:24 ◼   ► has

00:51:24 ◼   ► been

00:51:24 ◼   ► missing

00:51:25 ◼   ► the

00:51:26 ◼   ► thing

00:51:26 ◼   ► that

00:51:27 ◼   ► makes

00:51:27 ◼   ► it

00:51:27 ◼   ► really

00:51:27 ◼   ► useful

00:51:27 ◼   ► is

00:51:28 ◼   ► you

00:51:28 ◼   ► can

00:51:28 ◼   ► organize

00:51:28 ◼   ► your

00:51:29 ◼   ► apps

00:51:29 ◼   ► into

00:51:29 ◼   ► groups

00:51:30 ◼   ► called

00:51:30 ◼   ► pops

00:51:31 ◼   ► so

00:51:31 ◼   ► maybe

00:51:32 ◼   ► you

00:51:32 ◼   ► have

00:51:32 ◼   ► one

00:51:32 ◼   ► for

00:51:32 ◼   ► your

00:51:33 ◼   ► whole

00:51:33 ◼   ► office

00:51:33 ◼   ► suite

00:51:34 ◼   ► one

00:51:34 ◼   ► for

00:51:34 ◼   ► creative

00:51:34 ◼   ► tools

00:51:35 ◼   ► another

00:51:35 ◼   ► one

00:51:35 ◼   ► for

00:51:35 ◼   ► games

00:51:36 ◼   ► and

00:51:37 ◼   ► maybe

00:51:37 ◼   ► one

00:51:38 ◼   ► for

00:51:38 ◼   ► all

00:51:39 ◼   ► of

00:51:39 ◼   ► your

00:51:39 ◼   ► home

00:51:39 ◼   ► kit

00:51:39 ◼   ► shortcuts

00:51:40 ◼   ► all

00:51:41 ◼   ► grouped

00:51:42 ◼   ► together

00:51:42 ◼   ► you

00:51:43 ◼   ► can

00:51:43 ◼   ► swipe

00:51:43 ◼   ► between

00:51:44 ◼   ► them

00:51:44 ◼   ► like

00:51:44 ◼   ► pages

00:51:44 ◼   ► or

00:51:45 ◼   ► use

00:51:45 ◼   ► the

00:51:45 ◼   ► built

00:51:46 ◼   ► in

00:51:46 ◼   ► shortcuts

00:51:46 ◼   ► integration

00:51:47 ◼   ► to

00:51:47 ◼   ► give

00:51:47 ◼   ► each

00:51:48 ◼   ► its

00:51:48 ◼   ► own

00:51:48 ◼   ► doc

00:51:48 ◼   ► icon

00:51:49 ◼   ► doc

00:51:50 ◼   ► pops

00:51:51 ◼   ► is

00:51:51 ◼   ► the

00:51:51 ◼   ► debut

00:51:51 ◼   ► app

00:51:52 ◼   ► from

00:51:52 ◼   ► a

00:51:52 ◼   ► new

00:51:52 ◼   ► indie

00:51:53 ◼   ► mac

00:51:53 ◼   ► developer

00:51:54 ◼   ► that's

00:51:55 ◼   ► super

00:51:55 ◼   ► awesome

00:51:55 ◼   ► it's

00:51:56 ◼   ► a

00:51:56 ◼   ► one

00:51:56 ◼   ► time

00:51:56 ◼   ► purchase

00:51:57 ◼   ► of

00:51:57 ◼   ► $9.99

00:51:58 ◼   ► in the

00:51:58 ◼   ► mac

00:51:58 ◼   ► app

00:51:59 ◼   ► store

00:51:59 ◼   ► no

00:52:00 ◼   ► subscriptions

00:52:00 ◼   ► you

00:52:01 ◼   ► can

00:52:01 ◼   ► even

00:52:01 ◼   ► try

00:52:02 ◼   ► the

00:52:02 ◼   ► free

00:52:02 ◼   ► version

00:52:03 ◼   ► before

00:52:04 ◼   ► you

00:52:04 ◼   ► buy

00:52:04 ◼   ► it

00:52:04 ◼   ► to

00:52:04 ◼   ► see

00:52:05 ◼   ► if

00:52:05 ◼   ► it

00:52:05 ◼   ► clicks

00:52:05 ◼   ► for

00:52:06 ◼   ► you

00:52:06 ◼   ► I'm

00:52:07 ◼   ► using

00:52:07 ◼   ► it

00:52:07 ◼   ► to

00:52:07 ◼   ► put

00:52:07 ◼   ► all

00:52:08 ◼   ► my

00:52:08 ◼   ► podcast

00:52:08 ◼   ► related

00:52:09 ◼   ► apps

00:52:10 ◼   ► together

00:52:10 ◼   ► so

00:52:11 ◼   ► I

00:52:11 ◼   ► have

00:52:11 ◼   ► one

00:52:12 ◼   ► for

00:52:12 ◼   ► things

00:52:13 ◼   ► like

00:52:13 ◼   ► Zoom

00:52:13 ◼   ► Audio

00:52:14 ◼   ► Hijack

00:52:15 ◼   ► and

00:52:16 ◼   ► Forecast

00:52:16 ◼   ► I

00:52:17 ◼   ► use

00:52:17 ◼   ► these

00:52:17 ◼   ► apps

00:52:17 ◼   ► just

00:52:18 ◼   ► once

00:52:18 ◼   ► a

00:52:18 ◼   ► week

00:52:18 ◼   ► now

00:52:18 ◼   ► so

00:52:19 ◼   ► I

00:52:20 ◼   ► don't

00:52:20 ◼   ► need

00:52:21 ◼   ► them

00:52:21 ◼   ► in my

00:52:21 ◼   ► doc

00:52:21 ◼   ► all

00:52:21 ◼   ► the

00:52:21 ◼   ► time

00:52:22 ◼   ► but

00:52:22 ◼   ► I

00:52:22 ◼   ► want

00:52:22 ◼   ► them

00:52:22 ◼   ► handy

00:52:22 ◼   ► and

00:52:23 ◼   ► it's

00:52:23 ◼   ► great

00:52:23 ◼   ► for

00:52:24 ◼   ► things

00:52:24 ◼   ► like

00:52:24 ◼   ► that

00:52:24 ◼   ► as

00:52:24 ◼   ► well

00:52:25 ◼   ► it's

00:52:25 ◼   ► made

00:52:25 ◼   ► by a

00:52:26 ◼   ► solo

00:52:26 ◼   ► creator

00:52:26 ◼   ► a

00:52:27 ◼   ► product

00:52:27 ◼   ► manager

00:52:28 ◼   ► who

00:52:28 ◼   ► turned

00:52:28 ◼   ► into

00:52:29 ◼   ► an

00:52:29 ◼   ► app

00:52:29 ◼   ► developer

00:52:30 ◼   ► it's

00:52:30 ◼   ► not

00:52:31 ◼   ► a

00:52:31 ◼   ► big

00:52:31 ◼   ► company

00:52:31 ◼   ► just

00:52:31 ◼   ► one

00:52:32 ◼   ► person

00:52:32 ◼   ► who

00:52:32 ◼   ► was

00:52:32 ◼   ► annoyed

00:52:33 ◼   ► by

00:52:33 ◼   ► their

00:52:33 ◼   ► doc

00:52:33 ◼   ► and

00:52:34 ◼   ► decided

00:52:34 ◼   ► to

00:52:35 ◼   ► fix

00:52:35 ◼   ► it

00:52:35 ◼   ► it

00:52:36 ◼   ► is

00:52:36 ◼   ► it

00:52:37 ◼   ► is

00:52:37 ◼   ► lightweight

00:52:38 ◼   ► fast

00:52:38 ◼   ► app

00:52:39 ◼   ► store

00:52:39 ◼   ► compliant

00:52:40 ◼   ► and

00:52:40 ◼   ► fully

00:52:41 ◼   ► sandboxed

00:52:42 ◼   ► head

00:52:43 ◼   ► on over

00:52:43 ◼   ► to

00:52:43 ◼   ► docpops.com

00:52:44 ◼   ► slash

00:52:45 ◼   ► connected

00:52:45 ◼   ► to get

00:52:46 ◼   ► 30%

00:52:47 ◼   ► off

00:52:47 ◼   ► the

00:52:47 ◼   ► docpops

00:52:48 ◼   ► premium

00:52:48 ◼   ► upgrade

00:52:49 ◼   ► that

00:52:50 ◼   ► url

00:52:50 ◼   ► is in

00:52:50 ◼   ► the

00:52:51 ◼   ► show

00:52:51 ◼   ► notes

00:52:51 ◼   ► docpops.com

00:52:53 ◼   ► slash

00:52:53 ◼   ► connected

00:52:54 ◼   ► our

00:52:55 ◼   ► thanks

00:52:55 ◼   ► to

00:52:55 ◼   ► docpops

00:52:55 ◼   ► for the

00:52:56 ◼   ► support

00:52:56 ◼   ► of the

00:52:56 ◼   ► show

00:52:57 ◼   ► and

00:52:57 ◼   ► all

00:52:57 ◼   ► of

00:52:58 ◼   ► relay

00:52:58 ◼   ► okay

00:53:01 ◼   ► so

00:53:01 ◼   ► let's

00:53:01 ◼   ► move

00:53:01 ◼   ► away

00:53:02 ◼   ► from

00:53:02 ◼   ► sort

00:53:02 ◼   ► of

00:53:02 ◼   ► the

00:53:02 ◼   ► logistics

00:53:03 ◼   ► of

00:53:03 ◼   ► this

00:53:03 ◼   ► and

00:53:04 ◼   ► talk

00:53:05 ◼   ► about

00:53:05 ◼   ► what

00:53:05 ◼   ► we

00:53:06 ◼   ► you

00:53:06 ◼   ► know

00:53:06 ◼   ► if

00:53:07 ◼   ► we

00:53:07 ◼   ► got

00:53:07 ◼   ► his

00:53:07 ◼   ► ear

00:53:08 ◼   ► what

00:53:08 ◼   ► would

00:53:09 ◼   ► we

00:53:09 ◼   ► say

00:53:10 ◼   ► like

00:53:10 ◼   ► what

00:53:10 ◼   ► would

00:53:10 ◼   ► we

00:53:10 ◼   ► like

00:53:11 ◼   ► to

00:53:11 ◼   ► see

00:53:11 ◼   ► Apple

00:53:12 ◼   ► do

00:53:12 ◼   ► or

00:53:12 ◼   ► change

00:53:13 ◼   ► or

00:53:14 ◼   ► adjust

00:53:14 ◼   ► once

00:53:15 ◼   ► the

00:53:15 ◼   ► dust

00:53:16 ◼   ► has

00:53:16 ◼   ► settled

00:53:16 ◼   ► from

00:53:17 ◼   ► this

00:53:17 ◼   ► Federico

00:53:18 ◼   ► what do

00:53:18 ◼   ► you have

00:53:19 ◼   ► I have

00:53:22 ◼   ► some really

00:53:22 ◼   ► serious

00:53:23 ◼   ► suggestions

00:53:23 ◼   ► the first

00:53:24 ◼   ► one

00:53:25 ◼   ► is

00:53:25 ◼   ► I

00:53:25 ◼   ► think

00:53:25 ◼   ► you

00:53:26 ◼   ► should

00:53:26 ◼   ► come

00:53:26 ◼   ► up

00:53:26 ◼   ► with

00:53:26 ◼   ► your

00:53:26 ◼   ► own

00:53:27 ◼   ► branded

00:53:27 ◼   ► greeting

00:53:28 ◼   ► like

00:53:28 ◼   ► good

00:53:28 ◼   ► morning

00:53:29 ◼   ► Tim Cook

00:53:30 ◼   ► I

00:53:31 ◼   ► think

00:53:31 ◼   ► John

00:53:32 ◼   ► should

00:53:32 ◼   ► embrace

00:53:32 ◼   ► something

00:53:33 ◼   ► that

00:53:33 ◼   ► is

00:53:33 ◼   ► uniquely

00:53:34 ◼   ► John

00:53:34 ◼   ► Ternus

00:53:34 ◼   ► good

00:53:36 ◼   ► morning

00:53:36 ◼   ► was

00:53:36 ◼   ► actually

00:53:37 ◼   ► a

00:53:37 ◼   ► Steve

00:53:37 ◼   ► Jobs

00:53:37 ◼   ► thing

00:53:38 ◼   ► right

00:53:38 ◼   ► but

00:53:38 ◼   ► Cook

00:53:38 ◼   ► just

00:53:39 ◼   ► made

00:53:39 ◼   ► it

00:53:39 ◼   ► much

00:53:40 ◼   ► more

00:53:40 ◼   ► exaggerated

00:53:41 ◼   ► southern

00:53:41 ◼   ► yeah

00:53:42 ◼   ► yeah

00:53:43 ◼   ► because

00:53:43 ◼   ► Jobs

00:53:44 ◼   ► used to

00:53:44 ◼   ► say it

00:53:45 ◼   ► when he

00:53:45 ◼   ► when he

00:53:46 ◼   ► started

00:53:46 ◼   ► yes

00:53:47 ◼   ► but it

00:53:47 ◼   ► was like

00:53:47 ◼   ► way

00:53:48 ◼   ► more

00:53:48 ◼   ► understated

00:53:49 ◼   ► and then

00:53:49 ◼   ► over time

00:53:50 ◼   ► Cook

00:53:51 ◼   ► turned it

00:53:51 ◼   ► into

00:53:52 ◼   ► like a

00:53:52 ◼   ► caricature

00:53:52 ◼   ► thing

00:53:53 ◼   ► well

00:53:53 ◼   ► he

00:53:53 ◼   ► leaned

00:53:54 ◼   ► into

00:53:54 ◼   ► the

00:53:54 ◼   ► meme

00:53:54 ◼   ► right

00:53:55 ◼   ► like

00:53:55 ◼   ► yes

00:53:55 ◼   ► I'm

00:53:56 ◼   ► sure

00:53:56 ◼   ► they

00:53:56 ◼   ► saw

00:53:56 ◼   ► it

00:53:56 ◼   ► and

00:53:57 ◼   ► like

00:53:57 ◼   ► hey

00:53:57 ◼   ► hey

00:53:57 ◼   ► dial

00:53:58 ◼   ► that

00:53:58 ◼   ► up

00:53:58 ◼   ► you know

00:53:58 ◼   ► people

00:53:59 ◼   ► think

00:53:59 ◼   ► it's

00:53:59 ◼   ► funny

00:54:00 ◼   ► what could

00:54:02 ◼   ► Ternus say

00:54:02 ◼   ► yo dogs

00:54:04 ◼   ► he could

00:54:04 ◼   ► point at the

00:54:05 ◼   ► camera and wink

00:54:06 ◼   ► Mike you have to stop

00:54:07 ◼   ► could you do one of those

00:54:08 ◼   ► what

00:54:09 ◼   ► I think he should

00:54:10 ◼   ► say hello

00:54:11 ◼   ► the classic

00:54:12 ◼   ► apple hello

00:54:13 ◼   ► with a wink

00:54:13 ◼   ► hello

00:54:14 ◼   ► I like that

00:54:15 ◼   ► actually

00:54:16 ◼   ► yeah

00:54:16 ◼   ► I would love

00:54:17 ◼   ► for John

00:54:18 ◼   ► Ternus

00:54:18 ◼   ► to say

00:54:19 ◼   ► something

00:54:19 ◼   ► controversial

00:54:20 ◼   ► at least

00:54:21 ◼   ► once

00:54:22 ◼   ► what is

00:54:24 ◼   ► controversial

00:54:24 ◼   ► in this

00:54:25 ◼   ► anything

00:54:26 ◼   ► anything

00:54:26 ◼   ► just don't

00:54:27 ◼   ► be

00:54:28 ◼   ► this is

00:54:28 ◼   ► probably

00:54:29 ◼   ► counterintuitive

00:54:30 ◼   ► don't be

00:54:30 ◼   ► perfect

00:54:31 ◼   ► like

00:54:32 ◼   ► Tim Cook

00:54:32 ◼   ► is the image

00:54:33 ◼   ► of perfection

00:54:34 ◼   ► right

00:54:34 ◼   ► it's very

00:54:35 ◼   ► methodical

00:54:35 ◼   ► operations

00:54:36 ◼   ► guy

00:54:37 ◼   ► he wanted

00:54:38 ◼   ► to have

00:54:38 ◼   ► the perfect

00:54:39 ◼   ► transition

00:54:39 ◼   ► he wanted

00:54:40 ◼   ► to have

00:54:40 ◼   ► the perfect

00:54:41 ◼   ► tenure

00:54:41 ◼   ► as CEO

00:54:42 ◼   ► lines go

00:54:43 ◼   ► up

00:54:43 ◼   ► they never

00:54:44 ◼   ► go down

00:54:44 ◼   ► like

00:54:45 ◼   ► be

00:54:45 ◼   ► imperfect

00:54:46 ◼   ► and

00:54:47 ◼   ► I feel

00:54:48 ◼   ► like

00:54:48 ◼   ► and

00:54:49 ◼   ► you may

00:54:50 ◼   ► think

00:54:50 ◼   ► I'm

00:54:50 ◼   ► kidding

00:54:50 ◼   ► I'm

00:54:51 ◼   ► actually

00:54:51 ◼   ► not

00:54:51 ◼   ► kidding

00:54:52 ◼   ► I

00:54:52 ◼   ► think

00:54:52 ◼   ► especially

00:54:53 ◼   ► in this

00:54:53 ◼   ► moment

00:54:53 ◼   ► in

00:54:54 ◼   ► time

00:54:54 ◼   ► when

00:54:54 ◼   ► so

00:54:55 ◼   ► many

00:54:55 ◼   ► young

00:54:55 ◼   ► people

00:54:56 ◼   ► are

00:54:56 ◼   ► so

00:54:57 ◼   ► what's

00:54:59 ◼   ► the

00:54:59 ◼   ► opposite

00:54:59 ◼   ► in

00:54:59 ◼   ► English

00:55:00 ◼   ► of

00:55:00 ◼   ► not

00:55:01 ◼   ► enamored

00:55:01 ◼   ► with

00:55:02 ◼   ► tech

00:55:03 ◼   ► and AI

00:55:03 ◼   ► I feel

00:55:05 ◼   ► like

00:55:06 ◼   ► bringing

00:55:06 ◼   ► a touch

00:55:07 ◼   ► of human

00:55:07 ◼   ► imperfection

00:55:08 ◼   ► to a

00:55:09 ◼   ► company

00:55:10 ◼   ► that is

00:55:11 ◼   ► the opposite

00:55:11 ◼   ► of that

00:55:12 ◼   ► and historical

00:55:12 ◼   ► has been

00:55:13 ◼   ► the opposite

00:55:13 ◼   ► of that

00:55:13 ◼   ► I think

00:55:14 ◼   ► it will

00:55:14 ◼   ► really

00:55:15 ◼   ► help

00:55:15 ◼   ► so you

00:55:15 ◼   ► have

00:55:15 ◼   ► this

00:55:16 ◼   ► hot

00:55:16 ◼   ► new

00:55:16 ◼   ► guy

00:55:16 ◼   ► right

00:55:17 ◼   ► that is

00:55:18 ◼   ► taking

00:55:18 ◼   ► the mantle

00:55:19 ◼   ► of the

00:55:20 ◼   ► perfection

00:55:20 ◼   ► guy

00:55:21 ◼   ► from

00:55:21 ◼   ► before

00:55:22 ◼   ► and

00:55:23 ◼   ► I know

00:55:24 ◼   ► that

00:55:24 ◼   ► they

00:55:25 ◼   ► sold

00:55:26 ◼   ► this

00:55:26 ◼   ► press

00:55:26 ◼   ► release

00:55:27 ◼   ► almost

00:55:27 ◼   ► as if

00:55:28 ◼   ► here's

00:55:28 ◼   ► the younger

00:55:29 ◼   ► guy

00:55:29 ◼   ► that's

00:55:29 ◼   ► the

00:55:29 ◼   ► spitting

00:55:30 ◼   ► image

00:55:30 ◼   ► of the

00:55:30 ◼   ► previous

00:55:31 ◼   ► CEO

00:55:31 ◼   ► down to

00:55:31 ◼   ► the

00:55:32 ◼   ► shirt

00:55:32 ◼   ► and the

00:55:33 ◼   ► clothing

00:55:33 ◼   ► that they

00:55:33 ◼   ► use

00:55:34 ◼   ► this

00:55:34 ◼   ► and

00:55:35 ◼   ► I feel

00:55:35 ◼   ► like

00:55:35 ◼   ► maybe

00:55:35 ◼   ► it

00:55:36 ◼   ► could

00:55:36 ◼   ► really

00:55:36 ◼   ► help

00:55:37 ◼   ► with

00:55:37 ◼   ► the

00:55:37 ◼   ► younger

00:55:38 ◼   ► generation

00:55:38 ◼   ► to see

00:55:39 ◼   ► oh

00:55:40 ◼   ► there's

00:55:40 ◼   ► actually

00:55:41 ◼   ► like

00:55:41 ◼   ► a new

00:55:42 ◼   ► person

00:55:42 ◼   ► that

00:55:43 ◼   ► is

00:55:43 ◼   ► saying

00:55:44 ◼   ► things

00:55:45 ◼   ► I

00:55:45 ◼   ► would

00:55:45 ◼   ► not

00:55:45 ◼   ► expect

00:55:46 ◼   ► and I

00:55:47 ◼   ► don't

00:55:47 ◼   ► know

00:55:47 ◼   ► I feel

00:55:47 ◼   ► like

00:55:48 ◼   ► all tech

00:55:49 ◼   ► CEOs

00:55:50 ◼   ► lately

00:55:50 ◼   ► they all

00:55:51 ◼   ► sound

00:55:51 ◼   ► the same

00:55:52 ◼   ► they look

00:55:52 ◼   ► the same

00:55:53 ◼   ► and

00:55:54 ◼   ► they say

00:55:54 ◼   ► the same

00:55:55 ◼   ► things

00:55:55 ◼   ► obviously

00:55:56 ◼   ► John

00:55:56 ◼   ► Turner

00:55:56 ◼   ► is also

00:55:57 ◼   ► a 50

00:55:58 ◼   ► year old

00:55:58 ◼   ► something

00:55:59 ◼   ► white

00:55:59 ◼   ► guy

00:55:59 ◼   ► from

00:56:00 ◼   ► America

00:56:00 ◼   ► so

00:56:01 ◼   ► physically

00:56:03 ◼   ► speaking

00:56:03 ◼   ► and

00:56:04 ◼   ► you know

00:56:04 ◼   ► it doesn't

00:56:06 ◼   ► help

00:56:06 ◼   ► but

00:56:07 ◼   ► maybe

00:56:07 ◼   ► the

00:56:07 ◼   ► personality

00:56:08 ◼   ► could

00:56:08 ◼   ► help

00:56:09 ◼   ► and

00:56:09 ◼   ► I

00:56:10 ◼   ► don't

00:56:10 ◼   ► know

00:56:10 ◼   ► Steve

00:56:11 ◼   ► Jobs

00:56:11 ◼   ► was not

00:56:12 ◼   ► perfection

00:56:12 ◼   ► I'm not

00:56:13 ◼   ► saying

00:56:13 ◼   ► try and

00:56:13 ◼   ► be

00:56:14 ◼   ► Steve

00:56:14 ◼   ► Jobs

00:56:14 ◼   ► and

00:56:14 ◼   ► be

00:56:15 ◼   ► controversial

00:56:16 ◼   ► all the

00:56:16 ◼   ► time

00:56:17 ◼   ► that

00:56:17 ◼   ► wouldn't

00:56:17 ◼   ► fly

00:56:18 ◼   ► in

00:56:18 ◼   ► 2026

00:56:19 ◼   ► but

00:56:19 ◼   ► also

00:56:20 ◼   ► don't

00:56:20 ◼   ► try and

00:56:20 ◼   ► copy

00:56:21 ◼   ► Tim

00:56:21 ◼   ► Cook's

00:56:22 ◼   ► image

00:56:22 ◼   ► of

00:56:22 ◼   ► perfection

00:56:23 ◼   ► do

00:56:23 ◼   ► you

00:56:24 ◼   ► mind

00:56:24 ◼   ► if

00:56:24 ◼   ► I

00:56:24 ◼   ► jump

00:56:24 ◼   ► in

00:56:24 ◼   ► with

00:56:24 ◼   ► one

00:56:25 ◼   ► of

00:56:25 ◼   ► mine

00:56:25 ◼   ► because

00:56:25 ◼   ► it

00:56:25 ◼   ► is

00:56:27 ◼   ► the

00:56:28 ◼   ► thing

00:56:28 ◼   ► that

00:56:28 ◼   ► will

00:56:29 ◼   ► lead

00:56:29 ◼   ► to

00:56:29 ◼   ► yours

00:56:29 ◼   ► so

00:56:30 ◼   ► I

00:56:31 ◼   ► want

00:56:31 ◼   ► Turner

00:56:32 ◼   ► to

00:56:32 ◼   ► do

00:56:32 ◼   ► more

00:56:32 ◼   ► interviews

00:56:33 ◼   ► to

00:56:33 ◼   ► speak

00:56:34 ◼   ► more

00:56:34 ◼   ► freely

00:56:34 ◼   ► and

00:56:35 ◼   ► with

00:56:35 ◼   ► fewer

00:56:35 ◼   ► prepared

00:56:36 ◼   ► statements

00:56:36 ◼   ► and

00:56:37 ◼   ► to

00:56:37 ◼   ► lead

00:56:38 ◼   ► by

00:56:38 ◼   ► example

00:56:39 ◼   ► the

00:56:39 ◼   ► company

00:56:39 ◼   ► in

00:56:40 ◼   ► that

00:56:40 ◼   ► way

00:56:40 ◼   ► and

00:56:41 ◼   ► from

00:56:43 ◼   ► that

00:56:43 ◼   ► I

00:56:43 ◼   ► believe

00:56:44 ◼   ► would

00:56:44 ◼   ► start

00:56:45 ◼   ► to

00:56:45 ◼   ► build

00:56:45 ◼   ► more

00:56:45 ◼   ► of

00:56:45 ◼   ► a

00:56:46 ◼   ► community

00:56:46 ◼   ► feeling

00:56:46 ◼   ► again

00:56:47 ◼   ► because

00:56:47 ◼   ► people

00:56:48 ◼   ► would

00:56:48 ◼   ► feel

00:56:48 ◼   ► like

00:56:49 ◼   ► they're

00:56:49 ◼   ► actually

00:56:49 ◼   ► hearing

00:56:49 ◼   ► from

00:56:50 ◼   ► him

00:56:50 ◼   ► and

00:56:50 ◼   ► he

00:56:50 ◼   ► has

00:56:51 ◼   ► opinions

00:56:52 ◼   ► and

00:56:52 ◼   ► things

00:56:52 ◼   ► to

00:56:53 ◼   ► tell

00:56:53 ◼   ► you

00:56:54 ◼   ► and

00:56:55 ◼   ► I

00:56:55 ◼   ► think

00:56:55 ◼   ► that

00:56:55 ◼   ► would

00:56:55 ◼   ► inevitably

00:56:56 ◼   ► lead

00:56:57 ◼   ► to

00:56:57 ◼   ► him

00:56:57 ◼   ► saying

00:56:59 ◼   ► at

00:56:59 ◼   ► least

00:56:59 ◼   ► once

00:57:00 ◼   ► right

00:57:00 ◼   ► and

00:57:01 ◼   ► that

00:57:01 ◼   ► like

00:57:02 ◼   ► the

00:57:02 ◼   ► controversial

00:57:03 ◼   ► could

00:57:03 ◼   ► be

00:57:04 ◼   ► like

00:57:04 ◼   ► thoughts

00:57:05 ◼   ► on

00:57:05 ◼   ► flash

00:57:06 ◼   ► that

00:57:06 ◼   ► was

00:57:06 ◼   ► quite

00:57:06 ◼   ► controversial

00:57:07 ◼   ► right

00:57:08 ◼   ► yes

00:57:08 ◼   ► and

00:57:08 ◼   ► so

00:57:09 ◼   ► like

00:57:09 ◼   ► things

00:57:10 ◼   ► like

00:57:10 ◼   ► that

00:57:10 ◼   ► I

00:57:11 ◼   ► again

00:57:12 ◼   ► I

00:57:12 ◼   ► know

00:57:12 ◼   ► we

00:57:13 ◼   ► go

00:57:13 ◼   ► back

00:57:13 ◼   ► to

00:57:13 ◼   ► jobs

00:57:13 ◼   ► but

00:57:14 ◼   ► it's

00:57:14 ◼   ► the

00:57:15 ◼   ► CEO

00:57:15 ◼   ► of

00:57:15 ◼   ► Apple

00:57:15 ◼   ► like

00:57:16 ◼   ► of

00:57:16 ◼   ► course

00:57:16 ◼   ► you're

00:57:16 ◼   ► going

00:57:16 ◼   ► to

00:57:16 ◼   ► compare

00:57:17 ◼   ► him

00:57:17 ◼   ► to

00:57:17 ◼   ► like

00:57:17 ◼   ► the

00:57:18 ◼   ► guy

00:57:18 ◼   ► right

00:57:19 ◼   ► but

00:57:19 ◼   ► I

00:57:19 ◼   ► think

00:57:20 ◼   ► that

00:57:20 ◼   ► again

00:57:21 ◼   ► it's

00:57:21 ◼   ► like

00:57:21 ◼   ► we were

00:57:21 ◼   ► talking

00:57:21 ◼   ► about

00:57:21 ◼   ► earlier

00:57:22 ◼   ► he

00:57:22 ◼   ► is

00:57:22 ◼   ► charismatic

00:57:24 ◼   ► and

00:57:24 ◼   ► he

00:57:24 ◼   ► can

00:57:29 ◼   ► while

00:57:30 ◼   ► they

00:57:30 ◼   ► are

00:57:30 ◼   ► still

00:57:30 ◼   ► very

00:57:31 ◼   ► on

00:57:31 ◼   ► message

00:57:32 ◼   ► they

00:57:32 ◼   ► are

00:57:32 ◼   ► at

00:57:33 ◼   ► least

00:57:33 ◼   ► more

00:57:34 ◼   ► interesting

00:57:34 ◼   ► like

00:57:35 ◼   ► Craig

00:57:35 ◼   ► right

00:57:36 ◼   ► and

00:57:37 ◼   ► Phil

00:57:37 ◼   ► Schiller

00:57:37 ◼   ► say

00:57:38 ◼   ► they're

00:57:38 ◼   ► like

00:57:38 ◼   ► they're

00:57:39 ◼   ► all

00:57:39 ◼   ► three

00:57:39 ◼   ► of

00:57:39 ◼   ► those

00:57:39 ◼   ► guys

00:57:40 ◼   ► are

00:57:40 ◼   ► quote

00:57:40 ◼   ► unquote

00:57:40 ◼   ► on

00:57:41 ◼   ► message

00:57:41 ◼   ► but

00:57:42 ◼   ► you

00:57:42 ◼   ► feel

00:57:42 ◼   ► like

00:57:42 ◼   ► you're

00:57:42 ◼   ► talking

00:57:43 ◼   ► to

00:57:43 ◼   ► a

00:57:43 ◼   ► real

00:57:43 ◼   ► person

00:57:44 ◼   ► where

00:57:44 ◼   ► like

00:57:44 ◼   ► some

00:57:45 ◼   ► of

00:57:45 ◼   ► the

00:57:45 ◼   ► other

00:57:45 ◼   ► people

00:57:45 ◼   ► are

00:57:46 ◼   ► not

00:57:46 ◼   ► that

00:57:46 ◼   ► way

00:57:47 ◼   ► for

00:57:47 ◼   ► one

00:57:47 ◼   ► reason

00:57:47 ◼   ► or

00:57:48 ◼   ► another

00:57:48 ◼   ► and

00:57:49 ◼   ► so

00:57:49 ◼   ► I

00:57:49 ◼   ► would

00:57:49 ◼   ► like

00:57:50 ◼   ► to

00:57:50 ◼   ► see

00:57:50 ◼   ► that

00:57:50 ◼   ► if

00:57:50 ◼   ► he's

00:57:51 ◼   ► the

00:57:51 ◼   ► CEO

00:57:51 ◼   ► and

00:57:51 ◼   ► it's

00:57:51 ◼   ► essentially

00:57:52 ◼   ► no one

00:57:53 ◼   ► can

00:57:53 ◼   ► stop

00:57:53 ◼   ► him

00:57:54 ◼   ► I

00:57:55 ◼   ► would

00:57:55 ◼   ► like

00:57:55 ◼   ► to

00:57:55 ◼   ► see

00:57:56 ◼   ► what

00:57:56 ◼   ► kinds

00:57:56 ◼   ► of

00:57:56 ◼   ► things

00:57:56 ◼   ► he

00:57:57 ◼   ► would

00:57:57 ◼   ► say

00:57:57 ◼   ► yeah

00:57:57 ◼   ► yeah

00:57:58 ◼   ► I feel

00:57:59 ◼   ► like

00:57:59 ◼   ► I

00:58:00 ◼   ► am

00:58:00 ◼   ► convinced

00:58:01 ◼   ► that

00:58:01 ◼   ► we

00:58:02 ◼   ► live

00:58:02 ◼   ► in

00:58:03 ◼   ► such

00:58:03 ◼   ► an

00:58:03 ◼   ► era

00:58:03 ◼   ► where

00:58:04 ◼   ► sometimes

00:58:05 ◼   ► being

00:58:06 ◼   ► imperfect

00:58:07 ◼   ► especially

00:58:08 ◼   ► now

00:58:09 ◼   ► that

00:58:09 ◼   ► we

00:58:09 ◼   ► are

00:58:09 ◼   ► increasingly

00:58:11 ◼   ► surrounded

00:58:14 ◼   ► perfect

00:58:14 ◼   ► things

00:58:15 ◼   ► it's

00:58:16 ◼   ► much

00:58:16 ◼   ► more

00:58:17 ◼   ► human

00:58:17 ◼   ► to

00:58:17 ◼   ► be

00:58:17 ◼   ► imperfect

00:58:18 ◼   ► and

00:58:18 ◼   ► controversial

00:58:19 ◼   ► if

00:58:20 ◼   ► you

00:58:20 ◼   ► can

00:58:21 ◼   ► so

00:58:21 ◼   ► why

00:58:22 ◼   ► not

00:58:22 ◼   ► and

00:58:23 ◼   ► I

00:58:23 ◼   ► was

00:58:23 ◼   ► going

00:58:23 ◼   ► to

00:58:23 ◼   ► bring

00:58:24 ◼   ► up

00:58:24 ◼   ► in

00:58:24 ◼   ► fact

00:58:24 ◼   ► I

00:58:26 ◼   ► would

00:58:27 ◼   ► love

00:58:27 ◼   ► to

00:58:27 ◼   ► see

00:58:28 ◼   ► John

00:58:28 ◼   ► Turner

00:58:28 ◼   ► at a

00:58:30 ◼   ► live

00:58:30 ◼   ► event

00:58:30 ◼   ► to

00:58:31 ◼   ► bring

00:58:31 ◼   ► back

00:58:31 ◼   ► live

00:58:31 ◼   ► events

00:58:32 ◼   ► in

00:58:32 ◼   ► person

00:58:33 ◼   ► because

00:58:33 ◼   ► you

00:58:34 ◼   ► John

00:58:34 ◼   ► Turner

00:58:34 ◼   ► can

00:58:35 ◼   ► afford

00:58:36 ◼   ► the

00:58:36 ◼   ► showmanship

00:58:36 ◼   ► you

00:58:37 ◼   ► can

00:58:37 ◼   ► do it

00:58:38 ◼   ► I

00:58:39 ◼   ► would

00:58:39 ◼   ► love

00:58:39 ◼   ► to

00:58:39 ◼   ► see

00:58:40 ◼   ► that

00:58:40 ◼   ► and

00:58:41 ◼   ► I

00:58:41 ◼   ► think

00:58:41 ◼   ► other

00:58:41 ◼   ► companies

00:58:41 ◼   ► are

00:58:42 ◼   ► doing

00:58:42 ◼   ► it

00:58:42 ◼   ► and

00:58:42 ◼   ► they

00:58:43 ◼   ► don't

00:58:43 ◼   ► have

00:58:43 ◼   ► a

00:58:44 ◼   ► John

00:58:44 ◼   ► Turner

00:58:44 ◼   ► so

00:58:44 ◼   ► I

00:58:45 ◼   ► have

00:58:45 ◼   ► a

00:58:45 ◼   ► little

00:58:46 ◼   ► it's

00:58:47 ◼   ► not

00:58:47 ◼   ► really

00:58:47 ◼   ► a

00:58:47 ◼   ► theory

00:58:47 ◼   ► but

00:58:48 ◼   ► I

00:58:48 ◼   ► have

00:58:48 ◼   ► a

00:58:48 ◼   ► little

00:58:48 ◼   ► thing

00:58:49 ◼   ► I've

00:58:49 ◼   ► been

00:58:49 ◼   ► thinking

00:58:49 ◼   ► about

00:58:49 ◼   ► live

00:58:50 ◼   ► events

00:58:50 ◼   ► this

00:58:51 ◼   ► all

00:58:51 ◼   ► this

00:58:51 ◼   ► takes

00:58:52 ◼   ► place

00:58:52 ◼   ► September

00:58:52 ◼   ► 1st

00:58:53 ◼   ► which

00:58:53 ◼   ► means

00:58:53 ◼   ► the

00:58:53 ◼   ► iPhone

00:58:54 ◼   ► will

00:58:54 ◼   ► be

00:58:54 ◼   ► the

00:58:54 ◼   ► first

00:58:54 ◼   ► event

00:58:55 ◼   ► assumedly

00:58:56 ◼   ► that

00:58:56 ◼   ► Turner

00:58:56 ◼   ► is

00:58:57 ◼   ► the

00:58:57 ◼   ► CEO

00:58:57 ◼   ► I

00:58:59 ◼   ► think

00:58:59 ◼   ► you

00:58:59 ◼   ► do

00:58:59 ◼   ► it

00:58:59 ◼   ► in

00:58:59 ◼   ► person

00:59:00 ◼   ► I

00:59:01 ◼   ► mean

00:59:01 ◼   ► he

00:59:01 ◼   ► should

00:59:01 ◼   ► do

00:59:02 ◼   ► it

00:59:02 ◼   ► in

00:59:02 ◼   ► person

00:59:02 ◼   ► anyways

00:59:02 ◼   ► like

00:59:02 ◼   ► it's

00:59:03 ◼   ► time

00:59:03 ◼   ► but

00:59:03 ◼   ► also

00:59:04 ◼   ► can

00:59:05 ◼   ► you

00:59:05 ◼   ► imagine

00:59:06 ◼   ► like

00:59:07 ◼   ► y'all

00:59:08 ◼   ► mentioned

00:59:09 ◼   ► it

00:59:09 ◼   ► recently

00:59:09 ◼   ► with

00:59:09 ◼   ► Upgrade

00:59:10 ◼   ► like

00:59:10 ◼   ► Steve

00:59:10 ◼   ► Jobs

00:59:11 ◼   ► introduced

00:59:11 ◼   ► the

00:59:11 ◼   ► Nano

00:59:11 ◼   ► he's

00:59:12 ◼   ► like

00:59:12 ◼   ► what's

00:59:12 ◼   ► this

00:59:12 ◼   ► little

00:59:12 ◼   ► pocket

00:59:12 ◼   ► for

00:59:13 ◼   ► can

00:59:14 ◼   ► you

00:59:14 ◼   ► imagine

00:59:14 ◼   ► Turner

00:59:15 ◼   ► he

00:59:15 ◼   ► pulls

00:59:15 ◼   ► the

00:59:15 ◼   ► phone

00:59:16 ◼   ► out

00:59:16 ◼   ► of

00:59:16 ◼   ► his

00:59:16 ◼   ► pocket

00:59:16 ◼   ► and

00:59:17 ◼   ► then

00:59:17 ◼   ► he

00:59:17 ◼   ► freaking

00:59:18 ◼   ► unfolds

00:59:18 ◼   ► it

00:59:18 ◼   ► like

00:59:19 ◼   ► we

00:59:19 ◼   ► all

00:59:19 ◼   ► know

00:59:20 ◼   ► it's

00:59:20 ◼   ► coming

00:59:20 ◼   ► right

00:59:21 ◼   ► but

00:59:22 ◼   ► you

00:59:22 ◼   ► have

00:59:22 ◼   ► this

00:59:22 ◼   ► moment

00:59:23 ◼   ► like

00:59:24 ◼   ► you

00:59:24 ◼   ► can

00:59:24 ◼   ► make

00:59:24 ◼   ► you

00:59:25 ◼   ► can

00:59:25 ◼   ► you

00:59:25 ◼   ► can

00:59:26 ◼   ► put

00:59:26 ◼   ► this

00:59:26 ◼   ► introduction

00:59:27 ◼   ► in

00:59:27 ◼   ► the

00:59:27 ◼   ► annals

00:59:28 ◼   ► of

00:59:28 ◼   ► history

00:59:28 ◼   ► with

00:59:28 ◼   ► the

00:59:28 ◼   ► others

00:59:29 ◼   ► like

00:59:30 ◼   ► why

00:59:30 ◼   ► would

00:59:30 ◼   ► you

00:59:30 ◼   ► not

00:59:30 ◼   ► do

00:59:31 ◼   ► it

00:59:31 ◼   ► you

00:59:31 ◼   ► can

00:59:31 ◼   ► still

00:59:32 ◼   ► do

00:59:32 ◼   ► so

00:59:33 ◼   ► many

00:59:34 ◼   ► highly

00:59:34 ◼   ► produced

00:59:34 ◼   ► videos

00:59:35 ◼   ► that

00:59:35 ◼   ► you

00:59:35 ◼   ► throw

00:59:36 ◼   ► to

00:59:36 ◼   ► absolutely

00:59:37 ◼   ► right

00:59:37 ◼   ► but

00:59:38 ◼   ► have

00:59:38 ◼   ► parts

00:59:39 ◼   ► on

00:59:39 ◼   ► the

00:59:39 ◼   ► stage

00:59:40 ◼   ► show

00:59:40 ◼   ► demos

00:59:41 ◼   ► like

00:59:41 ◼   ► go

00:59:42 ◼   ► back

00:59:43 ◼   ► like

00:59:43 ◼   ► let's

00:59:44 ◼   ► go

00:59:44 ◼   ► back

00:59:45 ◼   ► you

00:59:45 ◼   ► know

00:59:45 ◼   ► it's

00:59:47 ◼   ► like

00:59:47 ◼   ► do

00:59:48 ◼   ► all

00:59:48 ◼   ► the

00:59:48 ◼   ► stuff

00:59:48 ◼   ► that

00:59:49 ◼   ► that

00:59:49 ◼   ► that

00:59:49 ◼   ► that

00:59:50 ◼   ► cook

00:59:50 ◼   ► had

00:59:50 ◼   ► Craig

00:59:50 ◼   ► do

00:59:51 ◼   ► right

00:59:52 ◼   ► because

00:59:53 ◼   ► eventually

00:59:53 ◼   ► Craig

00:59:53 ◼   ► just

00:59:54 ◼   ► did

00:59:54 ◼   ► it

00:59:54 ◼   ► all

00:59:54 ◼   ► right

00:59:55 ◼   ► when

00:59:55 ◼   ► they

00:59:55 ◼   ► were

00:59:55 ◼   ► doing

00:59:55 ◼   ► in

00:59:55 ◼   ► person

00:59:56 ◼   ► events

00:59:56 ◼   ► because

00:59:56 ◼   ► he

00:59:57 ◼   ► could

00:59:57 ◼   ► but

00:59:58 ◼   ► now

00:59:58 ◼   ► the

00:59:58 ◼   ► CEO

00:59:59 ◼   ► can

00:59:59 ◼   ► he

00:59:59 ◼   ► clearly

01:00:00 ◼   ► feels

01:00:00 ◼   ► comfortable

01:00:01 ◼   ► doing

01:00:01 ◼   ► it

01:00:01 ◼   ► let's

01:00:02 ◼   ► put

01:00:03 ◼   ► him

01:00:03 ◼   ► out

01:00:03 ◼   ► there

01:00:03 ◼   ► and

01:00:03 ◼   ► yeah

01:00:03 ◼   ► it

01:00:04 ◼   ► would

01:00:04 ◼   ► be

01:00:04 ◼   ► incredible

01:00:04 ◼   ► right

01:00:05 ◼   ► pick

01:00:05 ◼   ► it

01:00:05 ◼   ► up

01:00:05 ◼   ► unfold

01:00:06 ◼   ► it

01:00:06 ◼   ► show

01:00:06 ◼   ► it

01:00:06 ◼   ► to

01:00:07 ◼   ► the

01:00:07 ◼   ► crowd

01:00:07 ◼   ► lights

01:00:08 ◼   ► bouncing

01:00:08 ◼   ► off

01:00:09 ◼   ► the

01:00:09 ◼   ► screen

01:00:09 ◼   ► like

01:00:09 ◼   ► it's

01:00:10 ◼   ► a bit

01:00:10 ◼   ► like

01:00:10 ◼   ► what

01:00:11 ◼   ► the

01:00:12 ◼   ► iPhone

01:00:12 ◼   ► was

01:00:12 ◼   ► you

01:00:13 ◼   ► know

01:00:13 ◼   ► like

01:00:13 ◼   ► yeah

01:00:14 ◼   ► I

01:00:14 ◼   ► would

01:00:14 ◼   ► love

01:00:14 ◼   ► that

01:00:15 ◼   ► I

01:00:17 ◼   ► think

01:00:17 ◼   ► they

01:00:17 ◼   ► could

01:00:18 ◼   ► do

01:00:18 ◼   ► it

01:00:18 ◼   ► I

01:00:18 ◼   ► do

01:00:19 ◼   ► think

01:00:19 ◼   ► they

01:00:19 ◼   ► could

01:00:19 ◼   ► do

01:00:20 ◼   ► it

01:00:20 ◼   ► like

01:00:20 ◼   ► they

01:00:20 ◼   ► won't

01:00:21 ◼   ► be

01:00:21 ◼   ► the

01:00:27 ◼   ► two

01:00:29 ◼   ► more

01:00:29 ◼   ► things

01:00:29 ◼   ► one

01:00:30 ◼   ► I'm

01:00:30 ◼   ► sorry

01:00:31 ◼   ► leaning

01:00:31 ◼   ► to the

01:00:32 ◼   ► fact

01:00:32 ◼   ► that

01:00:32 ◼   ► people

01:00:33 ◼   ► think

01:00:33 ◼   ► you're

01:00:33 ◼   ► hot

01:00:34 ◼   ► I

01:00:35 ◼   ► keep

01:00:35 ◼   ► thinking

01:00:36 ◼   ► of

01:00:36 ◼   ► John

01:00:36 ◼   ► Turner

01:00:36 ◼   ► as

01:00:36 ◼   ► the

01:00:37 ◼   ► Ryan

01:00:37 ◼   ► Gosling

01:00:37 ◼   ► of

01:00:38 ◼   ► tech

01:00:38 ◼   ► CEOs

01:00:38 ◼   ► so

01:00:39 ◼   ► why

01:00:39 ◼   ► not

01:00:39 ◼   ► and

01:00:41 ◼   ► finally

01:00:41 ◼   ► start

01:00:42 ◼   ► replying

01:00:43 ◼   ► to

01:00:43 ◼   ► emails

01:00:43 ◼   ► like

01:00:44 ◼   ► Steve

01:00:44 ◼   ► Jobs

01:00:45 ◼   ► used

01:00:45 ◼   ► to

01:00:45 ◼   ► you

01:00:47 ◼   ► know

01:00:47 ◼   ► Steve

01:00:47 ◼   ► Jobs

01:00:47 ◼   ► sends

01:00:48 ◼   ► a

01:00:48 ◼   ► bunch

01:00:49 ◼   ► of

01:00:49 ◼   ► I

01:00:50 ◼   ► don't

01:00:50 ◼   ► want

01:00:50 ◼   ► to

01:00:50 ◼   ► say

01:00:50 ◼   ► nasty

01:00:50 ◼   ► emails

01:00:51 ◼   ► but

01:00:51 ◼   ► like

01:00:51 ◼   ► the

01:00:51 ◼   ► guy

01:00:52 ◼   ► could

01:00:52 ◼   ► could

01:00:53 ◼   ► could

01:00:54 ◼   ► could

01:00:56 ◼   ► say

01:00:56 ◼   ► some

01:00:56 ◼   ► reply

01:00:58 ◼   ► but I

01:00:58 ◼   ► don't

01:00:59 ◼   ► think

01:00:59 ◼   ► his

01:00:59 ◼   ► replies

01:01:00 ◼   ► were ever

01:01:00 ◼   ► noteworthy

01:01:01 ◼   ► past the

01:01:01 ◼   ► fact that

01:01:02 ◼   ► he

01:01:02 ◼   ► sent

01:01:02 ◼   ► an

01:01:02 ◼   ► email

01:01:03 ◼   ► I

01:01:03 ◼   ► mean

01:01:03 ◼   ► on

01:01:03 ◼   ► a

01:01:04 ◼   ► spectrum

01:01:04 ◼   ► of

01:01:05 ◼   ► a

01:01:06 ◼   ► Tim

01:01:06 ◼   ► Cook

01:01:06 ◼   ► reply

01:01:07 ◼   ► to

01:01:07 ◼   ► Steve

01:01:08 ◼   ► Jobs

01:01:08 ◼   ► emailing

01:01:09 ◼   ► a

01:01:09 ◼   ► reporter

01:01:10 ◼   ► saying

01:01:10 ◼   ► what

01:01:11 ◼   ► have

01:01:11 ◼   ► you

01:01:11 ◼   ► done

01:01:11 ◼   ► in

01:01:12 ◼   ► life

01:01:12 ◼   ► that's

01:01:12 ◼   ► so

01:01:12 ◼   ► great

01:01:13 ◼   ► like

01:01:13 ◼   ► there

01:01:13 ◼   ► is

01:01:14 ◼   ► something

01:01:14 ◼   ► in

01:01:15 ◼   ► the

01:01:15 ◼   ► middle

01:01:15 ◼   ► that

01:01:16 ◼   ► you

01:01:16 ◼   ► can

01:01:16 ◼   ► probably

01:01:17 ◼   ► land

01:01:17 ◼   ► on

01:01:18 ◼   ► I

01:01:18 ◼   ► don't

01:01:18 ◼   ► want

01:01:18 ◼   ► him

01:01:18 ◼   ► to

01:01:18 ◼   ► go

01:01:19 ◼   ► over

01:01:19 ◼   ► there

01:01:19 ◼   ► you

01:01:20 ◼   ► know

01:01:20 ◼   ► like

01:01:20 ◼   ► yeah

01:01:21 ◼   ► that

01:01:22 ◼   ► is

01:01:22 ◼   ► a

01:01:22 ◼   ► real

01:01:22 ◼   ► Steve

01:01:22 ◼   ► Jobs

01:01:23 ◼   ► email

01:01:23 ◼   ► by the

01:01:23 ◼   ► way

01:01:23 ◼   ► to

01:01:24 ◼   ► a

01:01:25 ◼   ► gizmoder

01:01:25 ◼   ► reporter

01:01:26 ◼   ► wasn't

01:01:27 ◼   ► that part

01:01:27 ◼   ► of the

01:01:28 ◼   ► iPhone 4

01:01:28 ◼   ► thing

01:01:28 ◼   ► what

01:01:30 ◼   ► have

01:01:30 ◼   ► you

01:01:30 ◼   ► done

01:01:30 ◼   ► in

01:01:30 ◼   ► life

01:01:30 ◼   ► in

01:01:31 ◼   ► that

01:01:31 ◼   ► scenario

01:01:31 ◼   ► I'm

01:01:32 ◼   ► going

01:01:32 ◼   ► to

01:01:32 ◼   ► excuse

01:01:33 ◼   ► Steve

01:01:33 ◼   ► Jobs

01:01:33 ◼   ► right

01:01:34 ◼   ► because

01:01:34 ◼   ► like

01:01:34 ◼   ► I

01:01:35 ◼   ► understand

01:01:35 ◼   ► why

01:01:35 ◼   ► they

01:01:35 ◼   ► were

01:01:36 ◼   ► very

01:01:36 ◼   ► upset

01:01:36 ◼   ► I

01:01:37 ◼   ► don't

01:01:37 ◼   ► excuse

01:01:37 ◼   ► the

01:01:38 ◼   ► secret

01:01:38 ◼   ► police

01:01:38 ◼   ► that he

01:01:39 ◼   ► got

01:01:39 ◼   ► involved

01:01:39 ◼   ► in this

01:01:40 ◼   ► scenario

01:01:40 ◼   ► they sent

01:01:41 ◼   ► the

01:01:41 ◼   ► Silicon Valley

01:01:42 ◼   ► Gestapo

01:01:43 ◼   ► over there

01:01:43 ◼   ► yeah

01:01:44 ◼   ► but the

01:01:44 ◼   ► email

01:01:44 ◼   ► at least

01:01:45 ◼   ► I

01:01:45 ◼   ► understand

01:01:46 ◼   ► you know

01:01:47 ◼   ► I would

01:01:47 ◼   ► also feel

01:01:48 ◼   ► that way

01:01:48 ◼   ► we don't

01:01:49 ◼   ► have to

01:01:50 ◼   ► we don't

01:01:50 ◼   ► have to

01:01:51 ◼   ► go there

01:01:52 ◼   ► but there's

01:01:53 ◼   ► a middle

01:01:53 ◼   ► ground

01:01:53 ◼   ► where

01:01:53 ◼   ► John

01:01:54 ◼   ► Ternus

01:01:54 ◼   ► can be

01:01:54 ◼   ► John

01:01:55 ◼   ► Ternus

01:01:55 ◼   ► and you

01:01:56 ◼   ► know

01:01:56 ◼   ► I don't

01:01:56 ◼   ► know

01:01:56 ◼   ► I just

01:01:57 ◼   ► feel like

01:01:57 ◼   ► all jokes

01:01:58 ◼   ► aside

01:01:59 ◼   ► I

01:02:01 ◼   ► think

01:02:01 ◼   ► this person

01:02:02 ◼   ► can probably

01:02:03 ◼   ► bring back

01:02:04 ◼   ► a touch

01:02:04 ◼   ► of humanity

01:02:05 ◼   ► to the

01:02:06 ◼   ► Apple

01:02:07 ◼   ► executive

01:02:07 ◼   ► team

01:02:08 ◼   ► that so

01:02:08 ◼   ► far

01:02:09 ◼   ► has been

01:02:10 ◼   ► sort of

01:02:10 ◼   ► represented

01:02:11 ◼   ► by this

01:02:11 ◼   ► incredibly

01:02:12 ◼   ► polished

01:02:13 ◼   ► image

01:02:13 ◼   ► of

01:02:14 ◼   ► perfect

01:02:14 ◼   ► operations

01:02:15 ◼   ► and perfect

01:02:16 ◼   ► everything

01:02:16 ◼   ► I'm not

01:02:17 ◼   ► saying that

01:02:18 ◼   ► Apple

01:02:18 ◼   ► should

01:02:18 ◼   ► make

01:02:19 ◼   ► bad

01:02:19 ◼   ► products

01:02:19 ◼   ► and be

01:02:20 ◼   ► like

01:02:20 ◼   ► oh

01:02:20 ◼   ► shucks

01:02:21 ◼   ► we made

01:02:21 ◼   ► a bad

01:02:21 ◼   ► product

01:02:22 ◼   ► because

01:02:22 ◼   ► we're

01:02:22 ◼   ► humans

01:02:23 ◼   ► no

01:02:23 ◼   ► I am

01:02:25 ◼   ► saying

01:02:25 ◼   ► that

01:02:26 ◼   ► in

01:02:26 ◼   ► this

01:02:26 ◼   ► day

01:02:27 ◼   ► and age

01:02:27 ◼   ► a lot

01:02:29 ◼   ► of us

01:02:29 ◼   ► especially

01:02:30 ◼   ► the younger

01:02:31 ◼   ► generation

01:02:31 ◼   ► is sort

01:02:32 ◼   ► of craving

01:02:33 ◼   ► that

01:02:34 ◼   ► delightful

01:02:35 ◼   ► imperfection

01:02:36 ◼   ► that makes

01:02:36 ◼   ► us human

01:02:37 ◼   ► in front

01:02:38 ◼   ► of a

01:02:38 ◼   ► society

01:02:39 ◼   ► and a

01:02:39 ◼   ► tech

01:02:40 ◼   ► space

01:02:40 ◼   ► that is

01:02:41 ◼   ► increasingly

01:02:42 ◼   ► artificial

01:02:42 ◼   ► and non-human

01:02:43 ◼   ► yeah

01:02:44 ◼   ► see I think

01:02:45 ◼   ► you are

01:02:45 ◼   ► touching on

01:02:46 ◼   ► why I am

01:02:47 ◼   ► excited about

01:02:47 ◼   ► this

01:02:48 ◼   ► like if

01:02:49 ◼   ► you remove

01:02:50 ◼   ► the leadership

01:02:50 ◼   ► page

01:02:51 ◼   ► conversation

01:02:51 ◼   ► from the

01:02:52 ◼   ► scenario

01:02:52 ◼   ► it is

01:02:53 ◼   ► that

01:02:53 ◼   ► this

01:02:54 ◼   ► is

01:02:54 ◼   ► a

01:02:55 ◼   ► time

01:02:55 ◼   ► for

01:02:56 ◼   ► significant

01:02:57 ◼   ► change

01:02:58 ◼   ► to happen

01:02:58 ◼   ► hopefully

01:03:00 ◼   ► but there

01:03:01 ◼   ► it was

01:03:02 ◼   ► it isn't

01:03:02 ◼   ► going to

01:03:02 ◼   ► happen

01:03:03 ◼   ► otherwise

01:03:03 ◼   ► right

01:03:04 ◼   ► like

01:03:04 ◼   ► Apple

01:03:05 ◼   ► is not

01:03:05 ◼   ► going to

01:03:06 ◼   ► significantly

01:03:06 ◼   ► change

01:03:07 ◼   ► because

01:03:07 ◼   ► Tim Cook

01:03:08 ◼   ► got out

01:03:08 ◼   ► of the

01:03:08 ◼   ► right

01:03:08 ◼   ► side

01:03:09 ◼   ► of his

01:03:09 ◼   ► bed

01:03:09 ◼   ► one

01:03:09 ◼   ► morning

01:03:09 ◼   ► like

01:03:11 ◼   ► it

01:03:11 ◼   ► requires

01:03:12 ◼   ► a new

01:03:13 ◼   ► CEO

01:03:13 ◼   ► for there

01:03:14 ◼   ► to be

01:03:14 ◼   ► change

01:03:15 ◼   ► and it's

01:03:16 ◼   ► like it's

01:03:16 ◼   ► not that

01:03:17 ◼   ► I'm saying

01:03:17 ◼   ► change has

01:03:19 ◼   ► to happen

01:03:19 ◼   ► for one

01:03:20 ◼   ► reason or

01:03:20 ◼   ► another

01:03:21 ◼   ► but just

01:03:21 ◼   ► that change

01:03:23 ◼   ► will be

01:03:23 ◼   ► interesting

01:03:24 ◼   ► and that's

01:03:26 ◼   ► why I'm

01:03:26 ◼   ► excited about

01:03:27 ◼   ► this

01:03:27 ◼   ► because there

01:03:28 ◼   ► is no way

01:03:29 ◼   ► that Apple

01:03:30 ◼   ► remains exactly

01:03:31 ◼   ► the same

01:03:31 ◼   ► they will not

01:03:32 ◼   ► be exactly

01:03:33 ◼   ► the same

01:03:33 ◼   ► they're going

01:03:34 ◼   ► to change

01:03:35 ◼   ► and I'm

01:03:35 ◼   ► excited about

01:03:36 ◼   ► the possibility

01:03:36 ◼   ► of change

01:03:37 ◼   ► yeah I think

01:03:39 ◼   ► that's one

01:03:40 ◼   ► reason this is

01:03:41 ◼   ► all so

01:03:41 ◼   ► interesting

01:03:42 ◼   ► I've got a

01:03:45 ◼   ► couple that

01:03:45 ◼   ► are a bit

01:03:46 ◼   ► more internal

01:03:47 ◼   ► if you will

01:03:48 ◼   ► I agree with

01:03:51 ◼   ► everything y'all

01:03:52 ◼   ► said I think

01:03:52 ◼   ► it's all super

01:03:53 ◼   ► good advice

01:03:54 ◼   ► I think there's

01:03:56 ◼   ► an opportunity

01:03:57 ◼   ► here to

01:03:58 ◼   ► look like

01:03:59 ◼   ► really look

01:04:00 ◼   ► hard at what

01:04:01 ◼   ► you're doing

01:04:02 ◼   ► with the app

01:04:02 ◼   ► store and

01:04:03 ◼   ► legislation

01:04:04 ◼   ► surrounding it

01:04:04 ◼   ► that Apple

01:04:06 ◼   ► has spent

01:04:07 ◼   ► untold time

01:04:08 ◼   ► and money

01:04:09 ◼   ► and goodwill

01:04:10 ◼   ► to hold on

01:04:13 ◼   ► to every bit

01:04:14 ◼   ► of money

01:04:15 ◼   ► that flows

01:04:15 ◼   ► to the app

01:04:16 ◼   ► store that

01:04:16 ◼   ► it can

01:04:16 ◼   ► I'm not

01:04:18 ◼   ► saying you

01:04:19 ◼   ► don't like

01:04:19 ◼   ► anything

01:04:19 ◼   ► that's not

01:04:20 ◼   ► reasonable

01:04:21 ◼   ► either

01:04:21 ◼   ► but I think

01:04:22 ◼   ► they need to

01:04:23 ◼   ► be honest

01:04:23 ◼   ► about where

01:04:24 ◼   ► they've been

01:04:24 ◼   ► with this

01:04:25 ◼   ► and that it's

01:04:26 ◼   ► time to

01:04:27 ◼   ► take less

01:04:28 ◼   ► money and be

01:04:29 ◼   ► more open

01:04:29 ◼   ► with the app

01:04:30 ◼   ► store

01:04:30 ◼   ► and if you

01:04:31 ◼   ► do that

01:04:32 ◼   ► I bet a bunch

01:04:32 ◼   ► of governments

01:04:33 ◼   ► will get off

01:04:33 ◼   ► your back

01:04:33 ◼   ► yep

01:04:34 ◼   ► I love

01:04:36 ◼   ► this

01:04:36 ◼   ► and it

01:04:36 ◼   ► might be

01:04:37 ◼   ► hopium

01:04:37 ◼   ► from my

01:04:37 ◼   ► perspective

01:04:38 ◼   ► but like

01:04:39 ◼   ► I don't

01:04:39 ◼   ► know why

01:04:40 ◼   ► this

01:04:40 ◼   ► couldn't be

01:04:41 ◼   ► the case

01:04:42 ◼   ► you know

01:04:42 ◼   ► I've seen

01:04:43 ◼   ► a lot of

01:04:43 ◼   ► people saying

01:04:43 ◼   ► like oh

01:04:44 ◼   ► you know

01:04:44 ◼   ► he's been

01:04:45 ◼   ► at Apple

01:04:45 ◼   ► so long

01:04:46 ◼   ► he's going

01:04:46 ◼   ► to be

01:04:46 ◼   ► indoctrinated

01:04:47 ◼   ► to the

01:04:47 ◼   ► Apple way

01:04:48 ◼   ► da da da da da

01:04:48 ◼   ► I don't

01:04:49 ◼   ► I don't

01:04:49 ◼   ► I don't

01:04:49 ◼   ► think that's

01:04:50 ◼   ► accurate

01:04:50 ◼   ► necessarily

01:04:51 ◼   ► just because

01:04:52 ◼   ► you've

01:04:52 ◼   ► worked

01:04:53 ◼   ► somewhere

01:04:53 ◼   ► for a

01:04:53 ◼   ► long

01:04:53 ◼   ► time

01:04:54 ◼   ► you agree

01:04:54 ◼   ► of

01:04:55 ◼   ► everything

01:04:55 ◼   ► no

01:04:55 ◼   ► like there

01:04:56 ◼   ► are those

01:04:57 ◼   ► in the

01:04:58 ◼   ► you know

01:04:58 ◼   ► it was clear

01:04:59 ◼   ► that Schiller

01:04:59 ◼   ► didn't agree

01:05:00 ◼   ► right

01:05:00 ◼   ► there was

01:05:01 ◼   ► those

01:05:01 ◼   ► emails

01:05:02 ◼   ► during one

01:05:03 ◼   ► of the

01:05:03 ◼   ► the court

01:05:04 ◼   ► cases

01:05:05 ◼   ► that they

01:05:05 ◼   ► dug up

01:05:06 ◼   ► where he

01:05:06 ◼   ► was like

01:05:06 ◼   ► hey we're

01:05:07 ◼   ► making

01:05:07 ◼   ► enough

01:05:07 ◼   ► money

01:05:08 ◼   ► on this

01:05:08 ◼   ► can we

01:05:08 ◼   ► just

01:05:08 ◼   ► can we

01:05:09 ◼   ► reduce

01:05:09 ◼   ► it

01:05:09 ◼   ► now

01:05:10 ◼   ► and clearly

01:05:10 ◼   ► Cook

01:05:11 ◼   ► didn't

01:05:11 ◼   ► agree

01:05:11 ◼   ► but like

01:05:12 ◼   ► wouldn't

01:05:13 ◼   ► you say

01:05:13 ◼   ► that if

01:05:14 ◼   ► anyone

01:05:14 ◼   ► is indoctrinated

01:05:15 ◼   ► into Apple

01:05:18 ◼   ► so if

01:05:20 ◼   ► this is

01:05:20 ◼   ► like an

01:05:21 ◼   ► Apple way

01:05:22 ◼   ► not a

01:05:22 ◼   ► Tim Cook

01:05:23 ◼   ► way but

01:05:23 ◼   ► like I

01:05:24 ◼   ► think it

01:05:24 ◼   ► was a

01:05:24 ◼   ► Tim Cook

01:05:24 ◼   ► this is

01:05:25 ◼   ► what he

01:05:26 ◼   ► wanted to

01:05:26 ◼   ► do

01:05:26 ◼   ► so I

01:05:27 ◼   ► could see

01:05:27 ◼   ► a scenario

01:05:28 ◼   ► and I'm

01:05:28 ◼   ► hoping that

01:05:29 ◼   ► there'll be

01:05:29 ◼   ► a scenario

01:05:29 ◼   ► so I'm

01:05:30 ◼   ► trying to

01:05:30 ◼   ► create a

01:05:30 ◼   ► situation

01:05:31 ◼   ► in which

01:05:31 ◼   ► it could

01:05:31 ◼   ► happen

01:05:32 ◼   ► but I

01:05:32 ◼   ► want them

01:05:33 ◼   ► to deal

01:05:33 ◼   ► with what

01:05:34 ◼   ► I consider

01:05:34 ◼   ► to be

01:05:35 ◼   ► the app

01:05:35 ◼   ► store

01:05:35 ◼   ► problem

01:05:36 ◼   ► like it

01:05:36 ◼   ► is a

01:05:37 ◼   ► problem

01:05:37 ◼   ► it is

01:05:37 ◼   ► not a

01:05:38 ◼   ► benefit

01:05:38 ◼   ► to them

01:05:38 ◼   ► it's

01:05:38 ◼   ► just a

01:05:38 ◼   ► problem

01:05:39 ◼   ► yeah

01:05:39 ◼   ► it's

01:05:40 ◼   ► time to

01:05:41 ◼   ► look at

01:05:42 ◼   ► it

01:05:42 ◼   ► the other

01:05:43 ◼   ► thing I

01:05:44 ◼   ► think you

01:05:44 ◼   ► should

01:05:48 ◼   ► I

01:05:51 ◼   ► think

01:05:52 ◼   ► if

01:05:54 ◼   ► hardware

01:05:54 ◼   ► software

01:05:55 ◼   ► and

01:05:55 ◼   ► services

01:05:55 ◼   ► are all

01:05:56 ◼   ► siblings

01:05:57 ◼   ► I

01:05:58 ◼   ► think

01:05:59 ◼   ► the

01:05:59 ◼   ► software

01:05:59 ◼   ► organization

01:06:00 ◼   ► is the

01:06:01 ◼   ► one

01:06:01 ◼   ► that's

01:06:01 ◼   ► lagging

01:06:02 ◼   ► behind

01:06:02 ◼   ► I like

01:06:04 ◼   ► Craig Federighi

01:06:05 ◼   ► I know a lot

01:06:05 ◼   ► of people

01:06:05 ◼   ► who like

01:06:06 ◼   ► him

01:06:06 ◼   ► he's

01:06:07 ◼   ► great

01:06:07 ◼   ► on stage

01:06:08 ◼   ► he seems

01:06:09 ◼   ► okay to

01:06:09 ◼   ► work for

01:06:10 ◼   ► but

01:06:11 ◼   ► I don't

01:06:12 ◼   ► think there's

01:06:13 ◼   ► any denying

01:06:13 ◼   ► that Apple's

01:06:14 ◼   ► desire for

01:06:16 ◼   ► new products

01:06:18 ◼   ► even in the

01:06:18 ◼   ► last two

01:06:19 ◼   ► years

01:06:19 ◼   ► or three

01:06:20 ◼   ► years

01:06:20 ◼   ► has been

01:06:23 ◼   ► slowed

01:06:23 ◼   ► because of

01:06:24 ◼   ► the software

01:06:24 ◼   ► and it's

01:06:24 ◼   ► not just

01:06:25 ◼   ► the AI

01:06:25 ◼   ► stuff

01:06:26 ◼   ► although

01:06:26 ◼   ► clearly

01:06:27 ◼   ► that is

01:06:27 ◼   ► a huge

01:06:27 ◼   ► part of

01:06:28 ◼   ► it

01:06:28 ◼   ► right

01:06:28 ◼   ► that

01:06:28 ◼   ► Siri

01:06:28 ◼   ► isn't

01:06:29 ◼   ► good

01:06:29 ◼   ► that

01:06:30 ◼   ► they

01:06:30 ◼   ► went

01:06:30 ◼   ► down

01:06:30 ◼   ► this

01:06:30 ◼   ► road

01:06:30 ◼   ► that

01:06:31 ◼   ► didn't

01:06:31 ◼   ► work

01:06:31 ◼   ► out

01:06:32 ◼   ► that's

01:06:33 ◼   ► not

01:06:33 ◼   ► all

01:06:33 ◼   ► on

01:06:33 ◼   ► Craig

01:06:33 ◼   ► in fact

01:06:34 ◼   ► a lot

01:06:34 ◼   ► of it

01:06:34 ◼   ► was

01:06:34 ◼   ► outside

01:06:34 ◼   ► his

01:06:35 ◼   ► organization

01:06:35 ◼   ► but

01:06:36 ◼   ► he

01:06:37 ◼   ► owns

01:06:37 ◼   ► it

01:06:37 ◼   ► now

01:06:38 ◼   ► and

01:06:39 ◼   ► it's

01:06:40 ◼   ► not

01:06:40 ◼   ► the

01:06:40 ◼   ► only

01:06:40 ◼   ► thing

01:06:40 ◼   ► that's

01:06:41 ◼   ► kept

01:06:41 ◼   ► Apple

01:06:42 ◼   ► Apple

01:06:43 ◼   ► hardware

01:06:43 ◼   ► back

01:06:44 ◼   ► and

01:06:44 ◼   ► I'm

01:06:45 ◼   ► not

01:06:45 ◼   ► saying

01:06:45 ◼   ► you

01:06:45 ◼   ► get

01:06:46 ◼   ► rid

01:06:46 ◼   ► of

01:06:46 ◼   ► Craig

01:06:46 ◼   ► I'm

01:06:46 ◼   ► not

01:06:47 ◼   ► saying

01:06:47 ◼   ► you

01:06:47 ◼   ► promote

01:06:47 ◼   ► him

01:06:48 ◼   ► to

01:06:48 ◼   ► chief

01:06:48 ◼   ► software

01:06:48 ◼   ► officer

01:06:49 ◼   ► to

01:06:49 ◼   ► keep

01:06:49 ◼   ► him

01:06:49 ◼   ► I don't

01:06:49 ◼   ► know what

01:06:50 ◼   ► to do

01:06:50 ◼   ► but I'm

01:06:50 ◼   ► not the CEO

01:06:51 ◼   ► of Apple

01:06:51 ◼   ► John

01:06:52 ◼   ► Ternas is

01:06:52 ◼   ► but I

01:06:54 ◼   ► think

01:06:54 ◼   ► there needs

01:06:55 ◼   ► to be

01:06:56 ◼   ► some

01:06:57 ◼   ► honest

01:06:57 ◼   ► soul

01:06:57 ◼   ► searching

01:06:58 ◼   ► about

01:06:58 ◼   ► is

01:06:59 ◼   ► the

01:06:59 ◼   ► way

01:06:59 ◼   ► the

01:07:00 ◼   ► software

01:07:00 ◼   ► organization

01:07:00 ◼   ► working

01:07:01 ◼   ► is it

01:07:03 ◼   ► doing

01:07:03 ◼   ► what we

01:07:04 ◼   ► want it

01:07:04 ◼   ► to do

01:07:04 ◼   ► is that

01:07:06 ◼   ► unfair

01:07:06 ◼   ► am I on a

01:07:07 ◼   ► limb here

01:07:07 ◼   ► I think

01:07:09 ◼   ► that some

01:07:10 ◼   ► of it

01:07:10 ◼   ► is unfair

01:07:11 ◼   ► but it's

01:07:12 ◼   ► because we're

01:07:13 ◼   ► not unfair

01:07:13 ◼   ► I think

01:07:14 ◼   ► we have a

01:07:15 ◼   ► different view

01:07:15 ◼   ► on some

01:07:16 ◼   ► of these

01:07:16 ◼   ► things

01:07:16 ◼   ► just based

01:07:17 ◼   ► on our

01:07:17 ◼   ► own

01:07:17 ◼   ► tastes

01:07:18 ◼   ► right

01:07:19 ◼   ► that like

01:07:20 ◼   ► a lot

01:07:22 ◼   ► of people

01:07:22 ◼   ► don't like

01:07:23 ◼   ► macOS

01:07:23 ◼   ► I have no

01:07:24 ◼   ► problem

01:07:24 ◼   ► with it

01:07:25 ◼   ► I mean

01:07:25 ◼   ► so here's

01:07:26 ◼   ► the thing

01:07:26 ◼   ► like

01:07:26 ◼   ► I actually

01:07:28 ◼   ► think you

01:07:28 ◼   ► have to

01:07:28 ◼   ► discount

01:07:29 ◼   ► like stuff

01:07:29 ◼   ► in the

01:07:30 ◼   ► last year

01:07:30 ◼   ► okay

01:07:31 ◼   ► because

01:07:32 ◼   ► liquid glass

01:07:34 ◼   ► I think

01:07:35 ◼   ► it is

01:07:35 ◼   ► bad on

01:07:35 ◼   ► the mac

01:07:36 ◼   ► but

01:07:37 ◼   ► it is

01:07:38 ◼   ► the problem

01:07:40 ◼   ► with liquid

01:07:41 ◼   ► glass is

01:07:41 ◼   ► bigger than

01:07:42 ◼   ► just

01:07:42 ◼   ► software

01:07:43 ◼   ► right

01:07:43 ◼   ► like

01:07:44 ◼   ► Craig

01:07:45 ◼   ► Federici

01:07:45 ◼   ► I mean

01:07:45 ◼   ► his team

01:07:46 ◼   ► certainly

01:07:46 ◼   ► implemented

01:07:47 ◼   ► it

01:07:47 ◼   ► and I

01:07:48 ◼   ► think

01:07:48 ◼   ► did a

01:07:48 ◼   ► bad

01:07:48 ◼   ► job

01:07:49 ◼   ► in a

01:07:49 ◼   ► lot

01:07:49 ◼   ► of

01:07:49 ◼   ► places

01:07:50 ◼   ► but

01:07:51 ◼   ► I

01:07:51 ◼   ► think

01:07:52 ◼   ► it's

01:07:52 ◼   ► easy

01:07:52 ◼   ► in

01:07:53 ◼   ► these

01:07:53 ◼   ► moments

01:07:53 ◼   ► to

01:07:53 ◼   ► look

01:07:53 ◼   ► at

01:07:54 ◼   ► just

01:07:54 ◼   ► what's

01:07:54 ◼   ► recent

01:07:55 ◼   ► and be

01:07:55 ◼   ► like

01:07:55 ◼   ► ah

01:07:55 ◼   ► liquid

01:07:56 ◼   ► glass

01:07:56 ◼   ► is

01:07:56 ◼   ► bad

01:07:56 ◼   ► fire

01:07:57 ◼   ► the guy

01:07:57 ◼   ► who

01:07:57 ◼   ► did

01:07:57 ◼   ► it

01:07:58 ◼   ► it's

01:07:58 ◼   ► over

01:08:00 ◼   ► the last

01:08:00 ◼   ► many

01:08:01 ◼   ► years

01:08:01 ◼   ► what

01:08:02 ◼   ► systemic

01:08:02 ◼   ► things

01:08:03 ◼   ► have

01:08:03 ◼   ► happened

01:08:03 ◼   ► in the

01:08:04 ◼   ► software

01:08:04 ◼   ► organization

01:08:04 ◼   ► good and

01:08:06 ◼   ► bad

01:08:06 ◼   ► that are

01:08:06 ◼   ► worth

01:08:07 ◼   ► addressing

01:08:07 ◼   ► so I

01:08:08 ◼   ► think

01:08:08 ◼   ► if you

01:08:09 ◼   ► just

01:08:09 ◼   ► look at

01:08:10 ◼   ► Tahoe

01:08:10 ◼   ► and there

01:08:12 ◼   ► are people

01:08:12 ◼   ► there are

01:08:12 ◼   ► peers

01:08:13 ◼   ► of ours

01:08:13 ◼   ► like

01:08:14 ◼   ► ah

01:08:15 ◼   ► Tahoe's

01:08:15 ◼   ► bad

01:08:16 ◼   ► I don't

01:08:16 ◼   ► think

01:08:16 ◼   ► they're

01:08:16 ◼   ► wrong

01:08:17 ◼   ► but that's

01:08:18 ◼   ► short-sighted

01:08:18 ◼   ► because it's

01:08:19 ◼   ► just

01:08:19 ◼   ► one

01:08:20 ◼   ► it will

01:08:20 ◼   ► change

01:08:21 ◼   ► because all

01:08:21 ◼   ► design

01:08:21 ◼   ► changes

01:08:22 ◼   ► but

01:08:23 ◼   ► we got to

01:08:25 ◼   ► talk about

01:08:26 ◼   ► things like

01:08:26 ◼   ► products not

01:08:28 ◼   ► shipping

01:08:28 ◼   ► because the

01:08:29 ◼   ► software is

01:08:30 ◼   ► not ready

01:08:30 ◼   ► the

01:08:31 ◼   ► the

01:08:31 ◼   ► I would

01:08:34 ◼   ► say

01:08:34 ◼   ► the

01:08:34 ◼   ► the

01:08:37 ◼   ► how do

01:08:38 ◼   ► I want

01:08:39 ◼   ► to say

01:08:39 ◼   ► this

01:08:39 ◼   ► the

01:08:40 ◼   ► different

01:08:42 ◼   ► Apple

01:08:42 ◼   ► software

01:08:43 ◼   ► products

01:08:43 ◼   ► that should

01:08:44 ◼   ► be

01:08:44 ◼   ► more

01:08:44 ◼   ► similar

01:08:45 ◼   ► in the

01:08:45 ◼   ► way that

01:08:46 ◼   ► they work

01:08:46 ◼   ► and operate

01:08:47 ◼   ► feeling like

01:08:48 ◼   ► they're

01:08:48 ◼   ► designed

01:08:48 ◼   ► and worked

01:08:49 ◼   ► on by

01:08:49 ◼   ► teams who

01:08:50 ◼   ► don't talk

01:08:50 ◼   ► to each

01:08:50 ◼   ► other

01:08:51 ◼   ► bugs

01:08:53 ◼   ► long

01:08:54 ◼   ► standing

01:08:55 ◼   ► bugs

01:08:56 ◼   ► across

01:08:56 ◼   ► multiple

01:08:57 ◼   ► operating

01:08:57 ◼   ► systems

01:08:58 ◼   ► that

01:08:59 ◼   ► just

01:08:59 ◼   ► don't

01:09:00 ◼   ► seem

01:09:00 ◼   ► to get

01:09:01 ◼   ► fixed

01:09:01 ◼   ► whatever

01:09:02 ◼   ► in the

01:09:02 ◼   ► world

01:09:02 ◼   ► is going

01:09:03 ◼   ► on

01:09:03 ◼   ► with

01:09:03 ◼   ► feedback

01:09:03 ◼   ► and

01:09:04 ◼   ► radar

01:09:04 ◼   ► that

01:09:04 ◼   ► frustrates

01:09:06 ◼   ► so many

01:09:06 ◼   ► developers

01:09:07 ◼   ► like all

01:09:07 ◼   ► of that

01:09:08 ◼   ► stuff has

01:09:08 ◼   ► got to be

01:09:08 ◼   ► talked

01:09:09 ◼   ► about

01:09:09 ◼   ► and I'm

01:09:10 ◼   ► not saying

01:09:10 ◼   ► that you

01:09:11 ◼   ► were saying

01:09:11 ◼   ► it's just

01:09:12 ◼   ► liquid

01:09:12 ◼   ► glass

01:09:13 ◼   ► but I

01:09:14 ◼   ► think if

01:09:14 ◼   ► we just

01:09:14 ◼   ► limit

01:09:15 ◼   ► ourselves

01:09:15 ◼   ► to what's

01:09:15 ◼   ► happened

01:09:16 ◼   ► in the

01:09:16 ◼   ► last 12

01:09:16 ◼   ► months

01:09:17 ◼   ► we're

01:09:18 ◼   ► actually

01:09:18 ◼   ► cutting

01:09:18 ◼   ► off the

01:09:18 ◼   ► opportunity

01:09:19 ◼   ► for a

01:09:19 ◼   ► more

01:09:19 ◼   ► meaningful

01:09:20 ◼   ► conversation

01:09:20 ◼   ► yeah I

01:09:22 ◼   ► just feel

01:09:22 ◼   ► like I'm

01:09:23 ◼   ► not sure

01:09:25 ◼   ► where the

01:09:25 ◼   ► argument

01:09:25 ◼   ► comes from

01:09:26 ◼   ► specifically

01:09:27 ◼   ► you know

01:09:28 ◼   ► so like

01:09:28 ◼   ► I think

01:09:29 ◼   ► they were

01:09:29 ◼   ► some good

01:09:30 ◼   ► examples

01:09:30 ◼   ► but I

01:09:31 ◼   ► wonder if

01:09:31 ◼   ► some of

01:09:32 ◼   ► these things

01:09:32 ◼   ► are considered

01:09:33 ◼   ► priorities

01:09:34 ◼   ► or not

01:09:34 ◼   ► I do

01:09:36 ◼   ► think that

01:09:37 ◼   ► this year

01:09:39 ◼   ► will be very

01:09:40 ◼   ► telling

01:09:41 ◼   ► one way

01:09:42 ◼   ► or another

01:09:43 ◼   ► like

01:09:44 ◼   ► Craig has

01:09:45 ◼   ► to get

01:09:45 ◼   ► this AI

01:09:46 ◼   ► stuff

01:09:46 ◼   ► together

01:09:47 ◼   ► yeah

01:09:47 ◼   ► he has

01:09:48 ◼   ► to

01:09:48 ◼   ► because he's

01:09:49 ◼   ► under his

01:09:49 ◼   ► remit

01:09:49 ◼   ► now

01:09:50 ◼   ► like if

01:09:50 ◼   ► we get

01:09:51 ◼   ► to another

01:09:51 ◼   ► year and

01:09:52 ◼   ► they have

01:09:52 ◼   ► not gotten

01:09:52 ◼   ► this together

01:09:53 ◼   ► then yes

01:09:55 ◼   ► I agree

01:09:55 ◼   ► we have

01:09:55 ◼   ► a problem

01:09:56 ◼   ► right

01:09:56 ◼   ► like

01:09:57 ◼   ► this is

01:09:58 ◼   ► clearly the

01:09:58 ◼   ► most important

01:09:59 ◼   ► thing that

01:09:59 ◼   ► they need

01:10:00 ◼   ► to get

01:10:00 ◼   ► taken care

01:10:01 ◼   ► of on

01:10:02 ◼   ► their

01:10:02 ◼   ► operating

01:10:02 ◼   ► systems

01:10:03 ◼   ► and

01:10:04 ◼   ► this is

01:10:05 ◼   ► the year

01:10:05 ◼   ► it has

01:10:05 ◼   ► to happen

01:10:06 ◼   ► I do

01:10:07 ◼   ► believe

01:10:07 ◼   ► they are

01:10:08 ◼   ► going to

01:10:08 ◼   ► get it

01:10:09 ◼   ► together

01:10:09 ◼   ► because

01:10:11 ◼   ► it would

01:10:11 ◼   ► if they

01:10:12 ◼   ► I feel

01:10:12 ◼   ► like they

01:10:13 ◼   ► only can

01:10:13 ◼   ► do

01:10:13 ◼   ► this

01:10:14 ◼   ► CEO

01:10:14 ◼   ► transition

01:10:15 ◼   ► if they

01:10:15 ◼   ► are

01:10:15 ◼   ► confident

01:10:16 ◼   ► that the

01:10:18 ◼   ► operating

01:10:18 ◼   ► systems

01:10:18 ◼   ► will do

01:10:19 ◼   ► what

01:10:19 ◼   ► they're

01:10:20 ◼   ► supposed

01:10:20 ◼   ► to

01:10:20 ◼   ► this

01:10:21 ◼   ► year

01:10:21 ◼   ► one way

01:10:22 ◼   ► or another

01:10:22 ◼   ► right

01:10:23 ◼   ► we can't

01:10:24 ◼   ► get to

01:10:24 ◼   ► June

01:10:24 ◼   ► and they

01:10:25 ◼   ► show up

01:10:25 ◼   ► a bunch

01:10:25 ◼   ► of AI

01:10:26 ◼   ► stuff

01:10:26 ◼   ► and it

01:10:26 ◼   ► comes to

01:10:27 ◼   ► September

01:10:27 ◼   ► and they

01:10:27 ◼   ► still don't

01:10:28 ◼   ► ship it

01:10:28 ◼   ► like they

01:10:29 ◼   ► have to

01:10:30 ◼   ► feel confident

01:10:31 ◼   ► if they're

01:10:31 ◼   ► going to put

01:10:32 ◼   ► Sontanus's

01:10:32 ◼   ► plate

01:10:33 ◼   ► I feel like

01:10:33 ◼   ► because it

01:10:34 ◼   ► would be

01:10:34 ◼   ► ridiculous

01:10:35 ◼   ► to set

01:10:36 ◼   ► him up

01:10:36 ◼   ► immediately

01:10:37 ◼   ► to have

01:10:38 ◼   ► this big

01:10:38 ◼   ► failure

01:10:39 ◼   ► again

01:10:39 ◼   ► yeah

01:10:40 ◼   ► yeah

01:10:42 ◼   ► they seem

01:10:43 ◼   ► I can't

01:10:45 ◼   ► help but

01:10:45 ◼   ► think

01:10:45 ◼   ► that when

01:10:46 ◼   ► he says

01:10:47 ◼   ► oh we're

01:10:47 ◼   ► going to

01:10:48 ◼   ► change the

01:10:48 ◼   ► world again

01:10:49 ◼   ► or whatever

01:10:49 ◼   ► like the

01:10:49 ◼   ► Apple

01:10:51 ◼   ► intelligence

01:10:51 ◼   ► Siri

01:10:52 ◼   ► Gemini

01:10:53 ◼   ► soup

01:10:53 ◼   ► is on

01:10:54 ◼   ► his mind

01:10:55 ◼   ► oh it's

01:10:55 ◼   ► absolutely

01:10:56 ◼   ► part of

01:10:56 ◼   ► it

01:10:56 ◼   ► but there's

01:10:57 ◼   ► also

01:10:57 ◼   ► the

01:10:58 ◼   ► iPhones

01:10:59 ◼   ► over the

01:11:00 ◼   ► next two

01:11:00 ◼   ► years

01:11:00 ◼   ► should be

01:11:01 ◼   ► very

01:11:01 ◼   ► interesting

01:11:02 ◼   ► maybe they're

01:11:04 ◼   ► super excited

01:11:05 ◼   ► about the

01:11:06 ◼   ► folding phone

01:11:07 ◼   ► and smart

01:11:08 ◼   ► glasses and

01:11:08 ◼   ► they like

01:11:09 ◼   ► really feel

01:11:09 ◼   ► like they've

01:11:09 ◼   ► got things

01:11:10 ◼   ► taken care

01:11:10 ◼   ► of

01:11:11 ◼   ► so on

01:11:14 ◼   ► that

01:11:14 ◼   ► I would

01:11:15 ◼   ► like to

01:11:15 ◼   ► see

01:11:16 ◼   ► more

01:11:17 ◼   ► products

01:11:18 ◼   ► that are

01:11:18 ◼   ► intended

01:11:19 ◼   ► for

01:11:19 ◼   ► smaller

01:11:19 ◼   ► audiences

01:11:20 ◼   ► not

01:11:22 ◼   ► everything

01:11:23 ◼   ► that Apple

01:11:24 ◼   ► makes

01:11:24 ◼   ► has to be

01:11:24 ◼   ► this

01:11:25 ◼   ► area

01:11:25 ◼   ► defining

01:11:26 ◼   ► platform

01:11:26 ◼   ► I think

01:11:27 ◼   ► they've

01:11:28 ◼   ► fallen

01:11:28 ◼   ► into

01:11:28 ◼   ► that

01:11:29 ◼   ► and I

01:11:30 ◼   ► would like

01:11:30 ◼   ► to see

01:11:30 ◼   ► them break

01:11:30 ◼   ► out of

01:11:31 ◼   ► it

01:11:31 ◼   ► so this

01:11:31 ◼   ► is

01:11:31 ◼   ► smart

01:11:32 ◼   ► home

01:11:32 ◼   ► stuff

01:11:32 ◼   ► and more

01:11:33 ◼   ► wearables

01:11:34 ◼   ► what if

01:11:36 ◼   ► the

01:11:36 ◼   ► Vision Pro

01:11:37 ◼   ► would have

01:11:37 ◼   ► launched

01:11:37 ◼   ► and it

01:11:37 ◼   ► wasn't

01:11:38 ◼   ► called

01:11:38 ◼   ► the

01:11:38 ◼   ► future

01:11:38 ◼   ► computing

01:11:39 ◼   ► kind of

01:11:39 ◼   ► idea

01:11:40 ◼   ► if it was

01:11:41 ◼   ► a little

01:11:41 ◼   ► bit more

01:11:41 ◼   ► relaxed

01:11:42 ◼   ► what would

01:11:43 ◼   ► the tenor

01:11:43 ◼   ► be on

01:11:43 ◼   ► that

01:11:43 ◼   ► product

01:11:44 ◼   ► they do

01:11:45 ◼   ► seem unable

01:11:48 ◼   ► to announce

01:11:49 ◼   ► something

01:11:50 ◼   ► and be like

01:11:50 ◼   ► let's see

01:11:50 ◼   ► how it

01:11:51 ◼   ► does

01:11:51 ◼   ► but I

01:11:53 ◼   ► understand

01:11:53 ◼   ► why that

01:11:54 ◼   ► happens

01:11:54 ◼   ► because

01:11:55 ◼   ► they're

01:11:55 ◼   ► Apple

01:11:55 ◼   ► the

01:11:56 ◼   ► expectation

01:11:57 ◼   ► is always

01:11:58 ◼   ► that they're

01:11:58 ◼   ► going to be

01:11:59 ◼   ► the company

01:11:59 ◼   ► to top

01:11:59 ◼   ► themselves

01:12:00 ◼   ► yeah

01:12:01 ◼   ► but they

01:12:01 ◼   ► haven't always

01:12:02 ◼   ► talked like

01:12:03 ◼   ► that

01:12:03 ◼   ► for years

01:12:05 ◼   ► they talked

01:12:05 ◼   ► about the

01:12:06 ◼   ► Apple TV

01:12:06 ◼   ► before the

01:12:08 ◼   ► service

01:12:08 ◼   ► it's a

01:12:08 ◼   ► hobby

01:12:09 ◼   ► I would

01:12:12 ◼   ► think the

01:12:13 ◼   ► bigger

01:12:13 ◼   ► look at that

01:12:15 ◼   ► is like

01:12:15 ◼   ► Apple has

01:12:16 ◼   ► no

01:12:16 ◼   ► humility

01:12:17 ◼   ► in it

01:12:18 ◼   ► and maybe

01:12:19 ◼   ► they should

01:12:19 ◼   ► when they

01:12:19 ◼   ► introduce

01:12:20 ◼   ► products

01:12:20 ◼   ► have a

01:12:20 ◼   ► little bit

01:12:21 ◼   ► of

01:12:21 ◼   ► humility

01:12:22 ◼   ► I think

01:12:22 ◼   ► it's a

01:12:23 ◼   ► trap

01:12:23 ◼   ► they fell

01:12:23 ◼   ► into

01:12:24 ◼   ► right

01:12:24 ◼   ► that like

01:12:25 ◼   ► when

01:12:25 ◼   ► Steve

01:12:26 ◼   ► was gone

01:12:26 ◼   ► they needed

01:12:27 ◼   ► to do

01:12:27 ◼   ► something

01:12:28 ◼   ► they did

01:12:28 ◼   ► the

01:12:28 ◼   ► Apple

01:12:29 ◼   ► watch

01:12:29 ◼   ► and they

01:12:30 ◼   ► treated

01:12:30 ◼   ► it like

01:12:30 ◼   ► it was

01:12:31 ◼   ► the biggest

01:12:31 ◼   ► thing

01:12:31 ◼   ► you know

01:12:32 ◼   ► since the

01:12:33 ◼   ► iPhone

01:12:33 ◼   ► and it

01:12:34 ◼   ► kind of

01:12:35 ◼   ► was

01:12:36 ◼   ► right

01:12:36 ◼   ► so like

01:12:36 ◼   ► I feel

01:12:37 ◼   ► that you

01:12:37 ◼   ► could make

01:12:37 ◼   ► that argument

01:12:38 ◼   ► over time

01:12:38 ◼   ► that like

01:12:39 ◼   ► oh actually

01:12:39 ◼   ► you know

01:12:40 ◼   ► what

01:12:40 ◼   ► it was

01:12:40 ◼   ► the biggest

01:12:41 ◼   ► thing

01:12:41 ◼   ► since the

01:12:41 ◼   ► iPhone

01:12:42 ◼   ► it wasn't

01:12:43 ◼   ► big and

01:12:43 ◼   ► in the

01:12:44 ◼   ► iPhone

01:12:44 ◼   ► but it

01:12:44 ◼   ► was a

01:12:45 ◼   ► big deal

01:12:45 ◼   ► and it

01:12:46 ◼   ► sold really

01:12:46 ◼   ► well

01:12:46 ◼   ► and so

01:12:47 ◼   ► so I

01:12:47 ◼   ► I think

01:12:48 ◼   ► they kind

01:12:48 ◼   ► of

01:12:48 ◼   ► got into

01:12:48 ◼   ► that

01:12:49 ◼   ► flow

01:12:50 ◼   ► and

01:12:50 ◼   ► things

01:12:51 ◼   ► got

01:12:51 ◼   ► left

01:12:52 ◼   ► off

01:12:52 ◼   ► the

01:12:52 ◼   ► table

01:12:53 ◼   ► because

01:12:53 ◼   ► they

01:12:53 ◼   ► couldn't

01:12:54 ◼   ► compete

01:12:54 ◼   ► and you

01:12:55 ◼   ► know

01:12:55 ◼   ► but like

01:12:55 ◼   ► part of

01:12:56 ◼   ► me

01:12:56 ◼   ► thinking

01:12:56 ◼   ► this

01:12:56 ◼   ► is

01:12:57 ◼   ► there

01:12:57 ◼   ► is

01:12:57 ◼   ► this

01:12:57 ◼   ► suggestion

01:12:58 ◼   ► Mark

01:12:58 ◼   ► German

01:12:59 ◼   ► has

01:12:59 ◼   ► reported

01:12:59 ◼   ► that

01:13:00 ◼   ► Ternus

01:13:00 ◼   ► is

01:13:00 ◼   ► really

01:13:00 ◼   ► hot

01:13:01 ◼   ► on

01:13:01 ◼   ► smart

01:13:01 ◼   ► home

01:13:01 ◼   ► well

01:13:02 ◼   ► that

01:13:02 ◼   ► is

01:13:02 ◼   ► not

01:13:02 ◼   ► going

01:13:03 ◼   ► to be

01:13:03 ◼   ► a

01:13:03 ◼   ► big

01:13:03 ◼   ► deal

01:13:04 ◼   ► right

01:13:04 ◼   ► anything

01:13:05 ◼   ► they do

01:13:06 ◼   ► in

01:13:06 ◼   ► smart

01:13:06 ◼   ► home

01:13:06 ◼   ► is

01:13:06 ◼   ► not

01:13:07 ◼   ► going

01:13:07 ◼   ► to

01:13:07 ◼   ► be

01:13:07 ◼   ► a

01:13:07 ◼   ► big

01:13:08 ◼   ► deal

01:13:08 ◼   ► they'll

01:13:08 ◼   ► be

01:13:09 ◼   ► successful

01:13:09 ◼   ► they'll

01:13:10 ◼   ► make

01:13:10 ◼   ► money

01:13:10 ◼   ► from

01:13:10 ◼   ► them

01:13:11 ◼   ► but

01:13:11 ◼   ► they're

01:13:11 ◼   ► not

01:13:11 ◼   ► going

01:13:11 ◼   ► to

01:13:12 ◼   ► change

01:13:12 ◼   ► the

01:13:12 ◼   ► world

01:13:13 ◼   ► because

01:13:13 ◼   ► of

01:13:13 ◼   ► it

01:13:13 ◼   ► and so

01:13:14 ◼   ► I

01:13:14 ◼   ► feel

01:13:14 ◼   ► like

01:13:14 ◼   ► if

01:13:14 ◼   ► they

01:13:15 ◼   ► care

01:13:15 ◼   ► about

01:13:15 ◼   ► that

01:13:16 ◼   ► kind

01:13:16 ◼   ► of

01:13:16 ◼   ► stuff

01:13:16 ◼   ► and

01:13:17 ◼   ► they're

01:13:17 ◼   ► going

01:13:17 ◼   ► to

01:13:17 ◼   ► release

01:13:18 ◼   ► that

01:13:18 ◼   ► kind

01:13:18 ◼   ► of

01:13:18 ◼   ► stuff

01:13:19 ◼   ► then I

01:13:19 ◼   ► want

01:13:19 ◼   ► to

01:13:19 ◼   ► see

01:13:19 ◼   ► them

01:13:20 ◼   ► release

01:13:20 ◼   ► more

01:13:20 ◼   ► things

01:13:21 ◼   ► that

01:13:21 ◼   ► are

01:13:21 ◼   ► like

01:13:21 ◼   ► that

01:13:21 ◼   ► when

01:13:22 ◼   ► they

01:13:22 ◼   ► do

01:13:22 ◼   ► eventually

01:13:22 ◼   ► come out

01:13:23 ◼   ► with

01:13:23 ◼   ► smart

01:13:23 ◼   ► glasses

01:13:24 ◼   ► I

01:13:25 ◼   ► don't

01:13:25 ◼   ► want

01:13:25 ◼   ► them

01:13:25 ◼   ► to

01:13:25 ◼   ► treat

01:13:25 ◼   ► them

01:13:26 ◼   ► like

01:13:26 ◼   ► they're

01:13:26 ◼   ► this

01:13:26 ◼   ► thing

01:13:27 ◼   ► that

01:13:27 ◼   ► they

01:13:27 ◼   ► invented

01:13:27 ◼   ► it's

01:13:28 ◼   ► the

01:13:28 ◼   ► newest

01:13:28 ◼   ► thing

01:13:28 ◼   ► because

01:13:29 ◼   ► they

01:13:29 ◼   ► will

01:13:29 ◼   ► still

01:13:29 ◼   ► they

01:13:30 ◼   ► will

01:13:30 ◼   ► not

01:13:30 ◼   ► be

01:13:30 ◼   ► at

01:13:31 ◼   ► parity

01:13:31 ◼   ► with

01:13:31 ◼   ► their

01:13:31 ◼   ► biggest

01:13:32 ◼   ► competitor

01:13:32 ◼   ► when

01:13:32 ◼   ► they

01:13:32 ◼   ► release

01:13:33 ◼   ► them

01:13:33 ◼   ► and so

01:13:34 ◼   ► that

01:13:34 ◼   ► humility

01:13:35 ◼   ► that you're

01:13:35 ◼   ► mentioning

01:13:35 ◼   ► Steven

01:13:36 ◼   ► has to be

01:13:36 ◼   ► there

01:13:36 ◼   ► a little

01:13:36 ◼   ► bit

01:13:37 ◼   ► we've

01:13:37 ◼   ► developed

01:13:38 ◼   ► this

01:13:38 ◼   ► thing

01:13:38 ◼   ► we think

01:13:38 ◼   ► it's

01:13:39 ◼   ► going to be

01:13:39 ◼   ► really

01:13:39 ◼   ► great

01:13:39 ◼   ► for our

01:13:40 ◼   ► customers

01:13:40 ◼   ► not

01:13:40 ◼   ► like

01:13:41 ◼   ► hey

01:13:41 ◼   ► look at

01:13:42 ◼   ► these

01:13:42 ◼   ► four

01:13:42 ◼   ► interfaces

01:13:43 ◼   ► that

01:13:43 ◼   ► we

01:13:43 ◼   ► pioneered

01:13:44 ◼   ► like

01:13:44 ◼   ► we're

01:13:44 ◼   ► about

01:13:45 ◼   ► to

01:13:45 ◼   ► do

01:13:45 ◼   ► another

01:13:45 ◼   ► one

01:13:45 ◼   ► right

01:13:46 ◼   ► no

01:13:47 ◼   ► we're

01:13:47 ◼   ► not

01:13:47 ◼   ► going

01:13:47 ◼   ► to

01:13:47 ◼   ► do

01:13:47 ◼   ► that

01:13:48 ◼   ► I

01:13:49 ◼   ► want

01:13:49 ◼   ► turn

01:13:50 ◼   ► us

01:13:50 ◼   ► to

01:13:50 ◼   ► take

01:13:50 ◼   ► like

01:13:51 ◼   ► his

01:13:51 ◼   ► ascension

01:13:52 ◼   ► is on

01:13:53 ◼   ► the back

01:13:53 ◼   ► of

01:13:53 ◼   ► Apple's

01:13:54 ◼   ► 50th

01:13:54 ◼   ► right

01:13:54 ◼   ► which

01:13:55 ◼   ► was

01:13:55 ◼   ► a

01:13:55 ◼   ► surprise

01:13:56 ◼   ► that

01:13:56 ◼   ► they

01:13:56 ◼   ► marked

01:13:57 ◼   ► it

01:13:57 ◼   ► in

01:13:57 ◼   ► the

01:13:57 ◼   ► way

01:13:57 ◼   ► that

01:13:57 ◼   ► they

01:13:58 ◼   ► did

01:13:58 ◼   ► I

01:13:59 ◼   ► would

01:13:59 ◼   ► like

01:13:59 ◼   ► him

01:14:00 ◼   ► to

01:14:00 ◼   ► push

01:14:00 ◼   ► this

01:14:01 ◼   ► forward

01:14:01 ◼   ► in

01:14:02 ◼   ► the

01:14:02 ◼   ► sense

01:14:02 ◼   ► of

01:14:02 ◼   ► the

01:14:03 ◼   ► company

01:14:03 ◼   ► appearing

01:14:04 ◼   ► to

01:14:04 ◼   ► be

01:14:05 ◼   ► proud

01:14:05 ◼   ► and

01:14:05 ◼   ► to

01:14:05 ◼   ► reflect

01:14:06 ◼   ► on

01:14:06 ◼   ► their

01:14:06 ◼   ► own

01:14:06 ◼   ► history

01:14:06 ◼   ► a

01:14:07 ◼   ► little

01:14:07 ◼   ► bit

01:14:07 ◼   ► more

01:14:07 ◼   ► than

01:14:07 ◼   ► they

01:14:07 ◼   ► have

01:14:08 ◼   ► been

01:14:08 ◼   ► because

01:14:10 ◼   ► why

01:14:10 ◼   ► wouldn't

01:14:17 ◼   ► mention

01:14:17 ◼   ► things

01:14:18 ◼   ► like

01:14:18 ◼   ► the

01:14:18 ◼   ► Mac

01:14:18 ◼   ► right

01:14:19 ◼   ► the

01:14:19 ◼   ► original

01:14:19 ◼   ► Mac

01:14:20 ◼   ► it's

01:14:20 ◼   ► like

01:14:20 ◼   ► only

01:14:20 ◼   ► when

01:14:21 ◼   ► they

01:14:21 ◼   ► want

01:14:21 ◼   ► to

01:14:21 ◼   ► show

01:14:21 ◼   ► something

01:14:22 ◼   ► in

01:14:23 ◼   ► comparison

01:14:23 ◼   ► to

01:14:23 ◼   ► it

01:14:23 ◼   ► because

01:14:23 ◼   ► they

01:14:24 ◼   ► want

01:14:24 ◼   ► to

01:14:24 ◼   ► look

01:14:24 ◼   ► important

01:14:24 ◼   ► right

01:14:25 ◼   ► I

01:14:25 ◼   ► could

01:14:25 ◼   ► just

01:14:26 ◼   ► be

01:14:26 ◼   ► proud

01:14:26 ◼   ► of

01:14:27 ◼   ► your

01:14:27 ◼   ► history

01:14:27 ◼   ► and

01:14:28 ◼   ► be

01:14:28 ◼   ► more

01:14:29 ◼   ► willing

01:14:29 ◼   ► to

01:14:29 ◼   ► show

01:14:29 ◼   ► it

01:14:30 ◼   ► and

01:14:30 ◼   ► then

01:14:31 ◼   ► also

01:14:31 ◼   ► embrace

01:14:32 ◼   ► little

01:14:32 ◼   ► findy

01:14:32 ◼   ► as

01:14:32 ◼   ► the

01:14:32 ◼   ► company

01:14:33 ◼   ► mascot

01:14:33 ◼   ► yes

01:14:34 ◼   ► do

01:14:34 ◼   ► it

01:14:35 ◼   ► yep

01:14:35 ◼   ► make

01:14:37 ◼   ► that

01:14:37 ◼   ► little

01:14:37 ◼   ► friend

01:14:37 ◼   ► of

01:14:38 ◼   ► ours

01:14:38 ◼   ► the

01:14:39 ◼   ► actual

01:14:39 ◼   ► company

01:14:39 ◼   ► mascot

01:14:40 ◼   ► yes

01:14:41 ◼   ► and

01:14:42 ◼   ► I

01:14:42 ◼   ► think

01:14:42 ◼   ► they're

01:14:42 ◼   ► getting

01:14:43 ◼   ► close

01:14:43 ◼   ► to

01:14:43 ◼   ► it

01:14:43 ◼   ► boys

01:14:43 ◼   ► I

01:14:44 ◼   ► think

01:14:44 ◼   ► it's

01:14:44 ◼   ► happening

01:14:45 ◼   ► and

01:14:46 ◼   ► I

01:14:46 ◼   ► think

01:14:46 ◼   ► WWDC

01:14:47 ◼   ► is

01:14:47 ◼   ► the

01:14:47 ◼   ► tell

01:14:47 ◼   ► how

01:14:50 ◼   ► much

01:14:50 ◼   ► is

01:14:50 ◼   ► little

01:14:50 ◼   ► findy

01:14:51 ◼   ► in

01:14:51 ◼   ► the

01:14:51 ◼   ► in

01:14:52 ◼   ► WWDC

01:14:53 ◼   ► I

01:14:53 ◼   ► think

01:14:53 ◼   ► that

01:14:53 ◼   ► is

01:14:54 ◼   ► the

01:14:54 ◼   ► that's

01:14:54 ◼   ► the

01:14:54 ◼   ► thing

01:14:55 ◼   ► like

01:14:56 ◼   ► are

01:14:56 ◼   ► there

01:14:56 ◼   ► is

01:14:57 ◼   ► there

01:14:57 ◼   ► merchandise

01:14:58 ◼   ► are

01:14:59 ◼   ► there

01:14:59 ◼   ► stickers

01:14:59 ◼   ► in

01:15:00 ◼   ► the

01:15:00 ◼   ► WWDC

01:15:01 ◼   ► app

01:15:02 ◼   ► right

01:15:02 ◼   ► of

01:15:03 ◼   ► the

01:15:03 ◼   ► little

01:15:03 ◼   ► findy

01:15:04 ◼   ► they

01:15:05 ◼   ► also

01:15:05 ◼   ► also

01:15:05 ◼   ► Apple

01:15:05 ◼   ► give

01:15:06 ◼   ► that

01:15:06 ◼   ► friend

01:15:07 ◼   ► of

01:15:07 ◼   ► ours

01:15:07 ◼   ► a

01:15:07 ◼   ► name

01:15:08 ◼   ► just

01:15:08 ◼   ► give

01:15:10 ◼   ► it

01:15:10 ◼   ► give it

01:15:11 ◼   ► a name

01:15:11 ◼   ► it's

01:15:12 ◼   ► it's

01:15:12 ◼   ► too

01:15:12 ◼   ► different

01:15:12 ◼   ► because

01:15:12 ◼   ► everyone

01:15:13 ◼   ► has a

01:15:13 ◼   ► different

01:15:13 ◼   ► name

01:15:13 ◼   ► now

01:15:14 ◼   ► because

01:15:14 ◼   ► Stephen

01:15:14 ◼   ► keeps

01:15:14 ◼   ► shouting

01:15:15 ◼   ► at me

01:15:15 ◼   ► when I

01:15:15 ◼   ► say

01:15:15 ◼   ► little

01:15:16 ◼   ► finder

01:15:16 ◼   ► guy

01:15:16 ◼   ► which

01:15:17 ◼   ► is

01:15:17 ◼   ► very

01:15:17 ◼   ► fair

01:15:17 ◼   ► but then

01:15:18 ◼   ► we need

01:15:19 ◼   ► a name

01:15:20 ◼   ► that we

01:15:20 ◼   ► can all

01:15:20 ◼   ► rally

01:15:20 ◼   ► around

01:15:21 ◼   ► Tim

01:15:22 ◼   ► little

01:15:24 ◼   ► Tim

01:15:24 ◼   ► no

01:15:26 ◼   ► no

01:15:26 ◼   ► I call it

01:15:27 ◼   ► Tim

01:15:28 ◼   ► yeah okay

01:15:31 ◼   ► let's

01:15:32 ◼   ► call it

01:15:32 ◼   ► Tim

01:15:33 ◼   ► oh no

01:15:34 ◼   ► Tim crashed

01:15:34 ◼   ► I can't

01:15:35 ◼   ► get to my

01:15:35 ◼   ► files

01:15:35 ◼   ► hey

01:15:36 ◼   ► this is

01:15:36 ◼   ► Tim

01:15:36 ◼   ► this is

01:15:38 ◼   ► Tim

01:15:38 ◼   ► hey

01:15:39 ◼   ► this is

01:15:39 ◼   ► Tim

01:15:39 ◼   ► so yeah

01:15:41 ◼   ► that's

01:15:42 ◼   ► uh

01:15:42 ◼   ► that's

01:15:44 ◼   ► a wrap

01:15:44 ◼   ► on Tim

01:15:44 ◼   ► Cook

01:15:44 ◼   ► well not

01:15:46 ◼   ► real

01:15:46 ◼   ► not really

01:15:47 ◼   ► yeah

01:15:48 ◼   ► yeah

01:15:49 ◼   ► this episode

01:15:52 ◼   ► of connected

01:15:53 ◼   ► is brought

01:15:53 ◼   ► to you by

01:15:54 ◼   ► fundera

01:15:54 ◼   ► powered by

01:15:55 ◼   ► nerd wallet

01:15:56 ◼   ► running a

01:15:57 ◼   ► small business

01:15:57 ◼   ► is tough

01:15:58 ◼   ► when it's

01:15:59 ◼   ► time to get

01:16:00 ◼   ► a loan

01:16:00 ◼   ► it can feel

01:16:01 ◼   ► impossible to

01:16:01 ◼   ► find a

01:16:02 ◼   ► lender you

01:16:02 ◼   ► can actually

01:16:03 ◼   ► trust

01:16:03 ◼   ► the big

01:16:05 ◼   ► banks say

01:16:05 ◼   ► no

01:16:06 ◼   ► then the

01:16:06 ◼   ► internet is

01:16:07 ◼   ► full of

01:16:07 ◼   ► sketchy

01:16:08 ◼   ► offers with

01:16:09 ◼   ► sky high

01:16:09 ◼   ► rates and

01:16:10 ◼   ► fine print

01:16:11 ◼   ► no one

01:16:11 ◼   ► can

01:16:11 ◼   ► understand

01:16:12 ◼   ► it's

01:16:13 ◼   ► super

01:16:13 ◼   ► confusing

01:16:14 ◼   ► out there

01:16:14 ◼   ► for small

01:16:14 ◼   ► businesses

01:16:15 ◼   ► so whether

01:16:16 ◼   ► you need

01:16:16 ◼   ► help

01:16:16 ◼   ► covering

01:16:17 ◼   ► payroll

01:16:17 ◼   ► you're

01:16:18 ◼   ► managing

01:16:18 ◼   ► cash flow

01:16:19 ◼   ► or you're

01:16:19 ◼   ► investing

01:16:20 ◼   ► in your

01:16:20 ◼   ► growth

01:16:20 ◼   ► you deserve

01:16:21 ◼   ► better

01:16:21 ◼   ► it should

01:16:22 ◼   ► be simple

01:16:22 ◼   ► you don't

01:16:23 ◼   ► want to

01:16:23 ◼   ► take a

01:16:24 ◼   ► bunch of

01:16:24 ◼   ► your time

01:16:25 ◼   ► up when

01:16:25 ◼   ► you're

01:16:26 ◼   ► already

01:16:26 ◼   ► busy

01:16:26 ◼   ► running

01:16:27 ◼   ► your

01:16:27 ◼   ► small

01:16:27 ◼   ► business

01:16:27 ◼   ► that's

01:16:28 ◼   ► why you

01:16:28 ◼   ► should

01:16:29 ◼   ► check out

01:16:29 ◼   ► the

01:16:29 ◼   ► small

01:16:29 ◼   ► business

01:16:30 ◼   ► marketplace

01:16:30 ◼   ► fundera

01:16:31 ◼   ► by

01:16:32 ◼   ► nerd

01:16:32 ◼   ► wallet

01:16:32 ◼   ► it's

01:16:33 ◼   ► a free

01:16:33 ◼   ► and easy

01:16:34 ◼   ► to use

01:16:34 ◼   ► platform

01:16:34 ◼   ► that lets

01:16:35 ◼   ► you compare

01:16:36 ◼   ► real

01:16:36 ◼   ► financing

01:16:36 ◼   ► officers

01:16:37 ◼   ► from

01:16:37 ◼   ► trusted

01:16:38 ◼   ► lenders

01:16:38 ◼   ► all in

01:16:39 ◼   ► one

01:16:39 ◼   ► place

01:16:39 ◼   ► you just

01:16:40 ◼   ► do one

01:16:41 ◼   ► application

01:16:41 ◼   ► and they're

01:16:42 ◼   ► realistic

01:16:42 ◼   ► about small

01:16:43 ◼   ► businesses

01:16:43 ◼   ► you don't

01:16:44 ◼   ► need

01:16:44 ◼   ► perfect

01:16:45 ◼   ► credit

01:16:45 ◼   ► to get

01:16:45 ◼   ► started

01:16:46 ◼   ► there's

01:16:46 ◼   ► no spam

01:16:47 ◼   ► no bait

01:16:48 ◼   ► and switch

01:16:48 ◼   ► just

01:16:48 ◼   ► personalized

01:16:49 ◼   ► options

01:16:49 ◼   ► that fit

01:16:50 ◼   ► your

01:16:51 ◼   ► business

01:16:51 ◼   ► needs

01:16:52 ◼   ► it's

01:16:53 ◼   ► a soft

01:16:53 ◼   ► credit

01:16:54 ◼   ► check

01:16:54 ◼   ► up front

01:16:54 ◼   ► which

01:16:55 ◼   ► does

01:16:55 ◼   ► not

01:16:55 ◼   ► impact

01:16:56 ◼   ► your

01:16:56 ◼   ► credit

01:16:56 ◼   ► score

01:16:56 ◼   ► so you

01:16:57 ◼   ► can

01:16:57 ◼   ► check out

01:16:58 ◼   ► what

01:16:58 ◼   ► loan

01:16:58 ◼   ► fits

01:16:59 ◼   ► you

01:16:59 ◼   ► best

01:16:59 ◼   ► without

01:16:59 ◼   ► taking

01:17:00 ◼   ► a hit

01:17:00 ◼   ► it's

01:17:01 ◼   ► free

01:17:01 ◼   ► to use

01:17:02 ◼   ► and remember

01:17:02 ◼   ► they're

01:17:02 ◼   ► not a lender

01:17:03 ◼   ► so you

01:17:03 ◼   ► can trust

01:17:04 ◼   ► them to help

01:17:04 ◼   ► you get

01:17:05 ◼   ► paired up

01:17:05 ◼   ► with the

01:17:06 ◼   ► right

01:17:06 ◼   ► solution

01:17:07 ◼   ► if I

01:17:09 ◼   ► needed a

01:17:09 ◼   ► small

01:17:10 ◼   ► business

01:17:10 ◼   ► loan

01:17:10 ◼   ► I

01:17:10 ◼   ► want

01:17:11 ◼   ► a

01:17:11 ◼   ► tool

01:17:11 ◼   ► that

01:17:12 ◼   ► is

01:17:12 ◼   ► easy

01:17:12 ◼   ► to

01:17:13 ◼   ► use

01:17:13 ◼   ► easy

01:17:14 ◼   ► to

01:17:14 ◼   ► understand

01:17:14 ◼   ► and

01:17:15 ◼   ► I

01:17:15 ◼   ► think

01:17:16 ◼   ► that's

01:17:16 ◼   ► awesome

01:17:16 ◼   ► so here's

01:17:17 ◼   ► the best

01:17:17 ◼   ► part

01:17:20 ◼   ► and fill

01:17:22 ◼   ► out the

01:17:23 ◼   ► no

01:17:23 ◼   ► obligation

01:17:23 ◼   ► form

01:17:24 ◼   ► you'll

01:17:25 ◼   ► get to

01:17:25 ◼   ► talk

01:17:25 ◼   ► with a

01:17:25 ◼   ► real

01:17:25 ◼   ► person

01:17:26 ◼   ► who

01:17:26 ◼   ► knows

01:17:26 ◼   ► all

01:17:27 ◼   ► the

01:17:27 ◼   ► ins

01:17:27 ◼   ► and

01:17:27 ◼   ► outs

01:17:27 ◼   ► of

01:17:28 ◼   ► small

01:17:28 ◼   ► business

01:17:28 ◼   ► lending

01:17:29 ◼   ► don't

01:17:30 ◼   ► risk

01:17:30 ◼   ► your

01:17:30 ◼   ► business

01:17:31 ◼   ► on

01:17:31 ◼   ► unreliable

01:17:32 ◼   ► lenders

01:17:32 ◼   ► go to

01:17:33 ◼   ► nerdwallet.com

01:17:34 ◼   ► slash

01:17:34 ◼   ► connected

01:17:35 ◼   ► to find

01:17:36 ◼   ► the

01:17:36 ◼   ► funding

01:17:36 ◼   ► you

01:17:37 ◼   ► deserve

01:17:37 ◼   ► fundera

01:17:38 ◼   ► inc

01:17:38 ◼   ► nmls

01:17:40 ◼   ► id

01:17:40 ◼   ► number

01:17:41 ◼   ► 1240038

01:17:44 ◼   ► our

01:17:45 ◼   ► thanks to

01:17:46 ◼   ► fundera

01:17:46 ◼   ► powered by

01:17:47 ◼   ► nerdwallet

01:17:47 ◼   ► for their

01:17:48 ◼   ► support of

01:17:48 ◼   ► the show

01:17:49 ◼   ► and all

01:17:49 ◼   ► of relay

01:17:50 ◼   ► remember

01:17:53 ◼   ► how we

01:17:53 ◼   ► said

01:17:53 ◼   ► we weren't

01:17:54 ◼   ► going to

01:17:54 ◼   ► do a

01:17:54 ◼   ► clip

01:17:54 ◼   ► show

01:17:54 ◼   ► oh

01:17:55 ◼   ► again

01:17:56 ◼   ► and then

01:17:57 ◼   ► we did

01:17:58 ◼   ► a clip

01:17:58 ◼   ► show at

01:17:58 ◼   ► the beginning

01:17:59 ◼   ► of the

01:17:59 ◼   ► show

01:17:59 ◼   ► I prepared

01:18:01 ◼   ► something for

01:18:02 ◼   ► you today

01:18:02 ◼   ► do you know

01:18:04 ◼   ► where you

01:18:04 ◼   ► were on

01:18:05 ◼   ► March 21st

01:18:07 ◼   ► 2017

01:18:08 ◼   ► celebrating my

01:18:10 ◼   ► anniversary with

01:18:11 ◼   ► Sylvia

01:18:11 ◼   ► that's actually

01:18:12 ◼   ► a pretty good

01:18:13 ◼   ► answer

01:18:14 ◼   ► I was also

01:18:15 ◼   ► celebrating

01:18:15 ◼   ► Federico and

01:18:16 ◼   ► Sylvia's

01:18:16 ◼   ► anniversary but

01:18:17 ◼   ► on my

01:18:17 ◼   ► yeah it

01:18:18 ◼   ► was it

01:18:18 ◼   ► was with

01:18:18 ◼   ► us

01:18:19 ◼   ► actually

01:18:19 ◼   ► it was

01:18:21 ◼   ► the whole

01:18:21 ◼   ► thing

01:18:21 ◼   ► it was a

01:18:21 ◼   ► great day

01:18:22 ◼   ► yeah

01:18:22 ◼   ► one time

01:18:24 ◼   ► only we

01:18:25 ◼   ► don't need

01:18:25 ◼   ► to

01:18:25 ◼   ► stop

01:18:26 ◼   ► there's a

01:18:31 ◼   ► certain year

01:18:32 ◼   ► in which it's

01:18:32 ◼   ► okay

01:18:33 ◼   ► do you feel

01:18:39 ◼   ► good now

01:18:39 ◼   ► Stephen

01:18:39 ◼   ► no I don't

01:18:40 ◼   ► I feel real

01:18:41 ◼   ► bad

01:18:41 ◼   ► surprise now

01:18:42 ◼   ► surprise back

01:18:44 ◼   ► right back at

01:18:44 ◼   ► you

01:18:45 ◼   ► March 21st

01:18:46 ◼   ► 2017

01:18:47 ◼   ► Apple today

01:18:50 ◼   ► introduced

01:18:50 ◼   ► clips

01:18:51 ◼   ► a new

01:18:52 ◼   ► app that

01:18:52 ◼   ► makes it

01:18:53 ◼   ► quick and

01:18:53 ◼   ► fun for

01:18:54 ◼   ► anyone to

01:18:55 ◼   ► create

01:18:55 ◼   ► expressive

01:18:55 ◼   ► videos on

01:18:56 ◼   ► iPhone and

01:18:57 ◼   ► iPad

01:18:58 ◼   ► we're doing

01:19:00 ◼   ► a clip

01:19:01 ◼   ► show

01:19:01 ◼   ► baby

01:19:02 ◼   ► show

01:19:03 ◼   ► the original

01:19:08 ◼   ► feature set

01:19:09 ◼   ► was pretty

01:19:09 ◼   ► simple

01:19:10 ◼   ► you could

01:19:11 ◼   ► take video

01:19:12 ◼   ► and images

01:19:13 ◼   ► and mix

01:19:14 ◼   ► them with

01:19:15 ◼   ► a bunch

01:19:15 ◼   ► of pre-made

01:19:16 ◼   ► music or

01:19:16 ◼   ► your own

01:19:17 ◼   ► music

01:19:17 ◼   ► they had

01:19:18 ◼   ► filters

01:19:19 ◼   ► emoji

01:19:20 ◼   ► speech bubbles

01:19:21 ◼   ► and then you

01:19:23 ◼   ► could share it

01:19:23 ◼   ► to social

01:19:24 ◼   ► media apps

01:19:25 ◼   ► I had forgotten

01:19:27 ◼   ► about this but

01:19:28 ◼   ► before this was

01:19:29 ◼   ► announced it had

01:19:30 ◼   ► been rumored the

01:19:30 ◼   ► end of the year

01:19:31 ◼   ► before that Apple

01:19:32 ◼   ► was working on a

01:19:32 ◼   ► short form video

01:19:33 ◼   ► social network

01:19:35 ◼   ► like Vine

01:19:36 ◼   ► clearly that was

01:19:37 ◼   ► like a

01:19:37 ◼   ► misinterpretation

01:19:38 ◼   ► of this but

01:19:40 ◼   ► there you go

01:19:41 ◼   ► Apple though was

01:19:43 ◼   ► very excited

01:19:44 ◼   ► about a feature

01:19:45 ◼   ► called live

01:19:46 ◼   ► titles where

01:19:47 ◼   ► you could record

01:19:48 ◼   ► and it would

01:19:50 ◼   ► generate animated

01:19:51 ◼   ► captions for you

01:19:53 ◼   ► automatically

01:19:54 ◼   ► 2017 this was a

01:19:56 ◼   ► big deal

01:19:57 ◼   ► it's a big deal

01:19:58 ◼   ► now

01:19:59 ◼   ► it required a

01:20:01 ◼   ► 64-bit

01:20:02 ◼   ► A-series chip

01:20:03 ◼   ► and iOS

01:20:04 ◼   ► 10.3

01:20:05 ◼   ► or later

01:20:06 ◼   ► at launch

01:20:06 ◼   ► but

01:20:08 ◼   ► Apple did not

01:20:10 ◼   ► sit still

01:20:10 ◼   ► with clips

01:20:11 ◼   ► it got a

01:20:11 ◼   ► surprising number

01:20:12 ◼   ► of new features

01:20:13 ◼   ► I have several

01:20:14 ◼   ► and you

01:20:15 ◼   ► two are going

01:20:16 ◼   ► to tell me

01:20:16 ◼   ► if this was

01:20:17 ◼   ► a real feature

01:20:17 ◼   ► of clips

01:20:18 ◼   ► or a feature

01:20:19 ◼   ► that I made

01:20:20 ◼   ► up

01:20:20 ◼   ► here we go

01:20:20 ◼   ► okay I was

01:20:21 ◼   ► wondering

01:20:22 ◼   ► when are we

01:20:22 ◼   ► surely he's

01:20:23 ◼   ► not just going

01:20:23 ◼   ► to tell us

01:20:24 ◼   ► the features

01:20:24 ◼   ► of clips

01:20:25 ◼   ► for 10 minutes

01:20:25 ◼   ► I've got a

01:20:26 ◼   ► monologue

01:20:26 ◼   ► about clips

01:20:27 ◼   ► I see

01:20:28 ◼   ► feature number

01:20:30 ◼   ► one

01:20:30 ◼   ► selfie scenes

01:20:32 ◼   ► use the true

01:20:33 ◼   ► depth camera

01:20:34 ◼   ► system to

01:20:35 ◼   ► allow users

01:20:35 ◼   ► to record

01:20:36 ◼   ► themselves

01:20:36 ◼   ► against

01:20:37 ◼   ► immersive

01:20:38 ◼   ► animated

01:20:39 ◼   ► backdrops

01:20:40 ◼   ► that include

01:20:40 ◼   ► real feature

01:20:42 ◼   ► I mean that

01:20:44 ◼   ► is a real

01:20:44 ◼   ► feature I

01:20:44 ◼   ► remember it

01:20:45 ◼   ► but you

01:20:45 ◼   ► want to

01:20:45 ◼   ► just say

01:20:46 ◼   ► them

01:20:46 ◼   ► yeah I

01:20:46 ◼   ► think you

01:20:47 ◼   ► can just

01:20:47 ◼   ► interrupt me

01:20:47 ◼   ► yeah

01:20:47 ◼   ► it's really

01:20:49 ◼   ► kind

01:20:49 ◼   ► yeah it's

01:20:50 ◼   ► true

01:20:50 ◼   ► number two

01:20:51 ◼   ► selfie scenes

01:20:53 ◼   ► included content

01:20:54 ◼   ► from Pixar

01:20:55 ◼   ► films

01:20:58 ◼   ► true

01:20:58 ◼   ► I remember

01:20:59 ◼   ► there being

01:21:00 ◼   ► films

01:21:01 ◼   ► yeah but

01:21:03 ◼   ► was it

01:21:03 ◼   ► Pixar or

01:21:04 ◼   ► was it

01:21:04 ◼   ► Star Wars

01:21:05 ◼   ► it was

01:21:05 ◼   ► definitely

01:21:06 ◼   ► Star Wars

01:21:06 ◼   ► because that's

01:21:07 ◼   ► what I

01:21:07 ◼   ► remember

01:21:08 ◼   ► yeah I

01:21:08 ◼   ► remember

01:21:09 ◼   ► Star Wars

01:21:09 ◼   ► actually

01:21:10 ◼   ► and so

01:21:12 ◼   ► this is one

01:21:12 ◼   ► of those

01:21:12 ◼   ► Pixar

01:21:13 ◼   ► this is a

01:21:14 ◼   ► thing where

01:21:14 ◼   ► it's like

01:21:15 ◼   ► did it

01:21:16 ◼   ► have Star

01:21:17 ◼   ► Wars and

01:21:18 ◼   ► Pixar or

01:21:18 ◼   ► did it

01:21:19 ◼   ► have Star

01:21:19 ◼   ► Wars so

01:21:20 ◼   ► Steven said

01:21:20 ◼   ► it has

01:21:21 ◼   ► Pixar

01:21:21 ◼   ► yeah I

01:21:22 ◼   ► think it

01:21:23 ◼   ► was just

01:21:23 ◼   ► Star Wars

01:21:23 ◼   ► I'm gonna

01:21:24 ◼   ► say it

01:21:24 ◼   ► also had

01:21:25 ◼   ► Pixar

01:21:25 ◼   ► just for

01:21:26 ◼   ► just for

01:21:26 ◼   ► the fun

01:21:27 ◼   ► it did

01:21:27 ◼   ► selfie

01:21:28 ◼   ► scenes

01:21:28 ◼   ► debuted

01:21:29 ◼   ► with content

01:21:29 ◼   ► from the

01:21:30 ◼   ► Incredibles 2

01:21:31 ◼   ► okay

01:21:32 ◼   ► did it have

01:21:34 ◼   ► Star Wars

01:21:34 ◼   ► as well

01:21:35 ◼   ► I actually

01:21:36 ◼   ► don't know

01:21:37 ◼   ► I read a lot

01:21:39 ◼   ► of it or am I

01:21:39 ◼   ► gonna ruin your

01:21:40 ◼   ► questions if I

01:21:41 ◼   ► Google this

01:21:41 ◼   ► Google it

01:21:42 ◼   ► no you can

01:21:42 ◼   ► Google it

01:21:43 ◼   ► I don't have

01:21:43 ◼   ► anything about

01:21:43 ◼   ► Star Wars in

01:21:44 ◼   ► here

01:21:44 ◼   ► no but like

01:21:45 ◼   ► selfie scenes

01:21:46 ◼   ► you have more

01:21:46 ◼   ► questions

01:21:47 ◼   ► oh

01:21:47 ◼   ► let's search

01:21:48 ◼   ► for it at

01:21:48 ◼   ► the end

01:21:48 ◼   ► okay

01:21:49 ◼   ► okay

01:21:51 ◼   ► support for

01:21:53 ◼   ► AR features

01:21:54 ◼   ► and spatial

01:21:55 ◼   ► playback

01:21:55 ◼   ► on the

01:21:57 ◼   ► Vision Pro

01:21:57 ◼   ► no

01:21:59 ◼   ► never

01:22:00 ◼   ► no way

01:22:01 ◼   ► it's too

01:22:01 ◼   ► early

01:22:02 ◼   ► okay

01:22:03 ◼   ► it's uh

01:22:04 ◼   ► it's actually

01:22:04 ◼   ► not too

01:22:05 ◼   ► early but it

01:22:05 ◼   ► is false

01:22:06 ◼   ► they did

01:22:07 ◼   ► have something

01:22:07 ◼   ► called AR

01:22:08 ◼   ► spaces effects

01:22:09 ◼   ► so you would

01:22:10 ◼   ► scan your room

01:22:11 ◼   ► and then it

01:22:12 ◼   ► would put

01:22:12 ◼   ► things like

01:22:13 ◼   ► confetti or

01:22:14 ◼   ► sparkles in

01:22:14 ◼   ► front of you

01:22:15 ◼   ► and behind

01:22:15 ◼   ► you

01:22:16 ◼   ► they put way

01:22:17 ◼   ► too much

01:22:17 ◼   ► work into

01:22:17 ◼   ► this app

01:22:18 ◼   ► didn't they

01:22:18 ◼   ► so I have

01:22:19 ◼   ► a theory

01:22:19 ◼   ► about this

01:22:20 ◼   ► app

01:22:20 ◼   ► that it

01:22:21 ◼   ► was just

01:22:21 ◼   ► a playground

01:22:21 ◼   ► for like

01:22:23 ◼   ► other video

01:22:24 ◼   ► stuff they

01:22:24 ◼   ► wanted to

01:22:25 ◼   ► do

01:22:25 ◼   ► and they

01:22:26 ◼   ► just threw

01:22:26 ◼   ► it in

01:22:27 ◼   ► there

01:22:27 ◼   ► um

01:22:28 ◼   ► okay

01:22:29 ◼   ► true or

01:22:31 ◼   ► false

01:22:32 ◼   ► eclipse

01:22:34 ◼   ► update in

01:22:34 ◼   ► 2019

01:22:35 ◼   ► added support

01:22:36 ◼   ► for Mickey

01:22:37 ◼   ► and Minnie

01:22:38 ◼   ► Mouse

01:22:38 ◼   ► stickers

01:22:39 ◼   ► true

01:22:41 ◼   ► false

01:22:42 ◼   ► it is

01:22:43 ◼   ► true

01:22:44 ◼   ► okay

01:22:45 ◼   ► literally a

01:22:45 ◼   ► headline

01:22:46 ◼   ► feature in

01:22:46 ◼   ► 2019

01:22:47 ◼   ► I mean I

01:22:48 ◼   ► just didn't

01:22:49 ◼   ► I was like

01:22:50 ◼   ► oh well they're

01:22:51 ◼   ► not stickers

01:22:51 ◼   ► right was

01:22:52 ◼   ► stickers the

01:22:52 ◼   ► thing

01:22:53 ◼   ► stickers

01:22:53 ◼   ► stickers

01:22:54 ◼   ► stickers

01:22:54 ◼   ► 2019

01:22:55 ◼   ► I guess that

01:22:57 ◼   ► was sticker

01:22:57 ◼   ► time wasn't

01:22:58 ◼   ► it 2019

01:22:58 ◼   ► yeah

01:22:59 ◼   ► we had a

01:22:59 ◼   ► stickers app

01:23:00 ◼   ► message apps

01:23:00 ◼   ► do you remember

01:23:01 ◼   ► iMessage apps

01:23:01 ◼   ► yeah I remember

01:23:02 ◼   ► Federico making

01:23:03 ◼   ► John cover

01:23:04 ◼   ► stickers in

01:23:04 ◼   ► uh

01:23:05 ◼   ► yes

01:23:05 ◼   ► in the

01:23:07 ◼   ► newsletter

01:23:07 ◼   ► well we

01:23:08 ◼   ► all

01:23:08 ◼   ► well John

01:23:09 ◼   ► I didn't

01:23:09 ◼   ► make John

01:23:10 ◼   ► John wanted

01:23:11 ◼   ► to

01:23:11 ◼   ► I mean I

01:23:13 ◼   ► remember

01:23:13 ◼   ► being at

01:23:14 ◼   ► release notes

01:23:14 ◼   ► I don't

01:23:15 ◼   ► remember if

01:23:15 ◼   ► this was the

01:23:16 ◼   ► one you were

01:23:16 ◼   ► at or not

01:23:17 ◼   ► and I

01:23:17 ◼   ► and I

01:23:18 ◼   ► vividly remember

01:23:19 ◼   ► John being

01:23:19 ◼   ► very unhappy

01:23:20 ◼   ► about it

01:23:21 ◼   ► he was stuck

01:23:22 ◼   ► in the hotel

01:23:23 ◼   ► room covering

01:23:23 ◼   ► sticker packs

01:23:24 ◼   ► and we went

01:23:24 ◼   ► out to

01:23:25 ◼   ► lunch

01:23:25 ◼   ► yeah

01:23:26 ◼   ► yeah

01:23:27 ◼   ► okay

01:23:27 ◼   ► do these

01:23:28 ◼   ► stickers

01:23:28 ◼   ► true or

01:23:30 ◼   ► false

01:23:30 ◼   ► as part

01:23:32 ◼   ► of clips

01:23:33 ◼   ► 2.0

01:23:34 ◼   ► they added

01:23:35 ◼   ► landscape

01:23:36 ◼   ► orientation

01:23:36 ◼   ► support on

01:23:37 ◼   ► the iPad

01:23:38 ◼   ► yes true

01:23:40 ◼   ► yeah I'll

01:23:41 ◼   ► take true as

01:23:42 ◼   ► well

01:23:42 ◼   ► it's a trick

01:23:43 ◼   ► question it

01:23:43 ◼   ► was part of

01:23:44 ◼   ► clips 3.0

01:23:45 ◼   ► I took

01:23:46 ◼   ► them it

01:23:47 ◼   ► took them

01:23:47 ◼   ► three major

01:23:48 ◼   ► releases to

01:23:48 ◼   ► add

01:23:48 ◼   ► as far as

01:23:50 ◼   ► questions go

01:23:51 ◼   ► that one

01:23:52 ◼   ► sucks

01:23:52 ◼   ► look

01:23:52 ◼   ► like the

01:23:56 ◼   ► trick question

01:23:56 ◼   ► would be

01:23:57 ◼   ► it was

01:23:57 ◼   ► landscape

01:23:58 ◼   ► but not

01:23:59 ◼   ► on the

01:23:59 ◼   ► iPad

01:23:59 ◼   ► right

01:24:00 ◼   ► not like

01:24:01 ◼   ► oh it

01:24:01 ◼   ► was a

01:24:01 ◼   ► different

01:24:02 ◼   ► version

01:24:02 ◼   ► yeah

01:24:03 ◼   ► yeah

01:24:04 ◼   ► but yeah

01:24:06 ◼   ► you you

01:24:06 ◼   ► got us

01:24:07 ◼   ► you got us

01:24:08 ◼   ► true or

01:24:10 ◼   ► false

01:24:12 ◼   ► clips was

01:24:14 ◼   ► eventually

01:24:14 ◼   ► upgraded to

01:24:16 ◼   ► support 16

01:24:17 ◼   ► by 9

01:24:18 ◼   ► vertical video

01:24:19 ◼   ► I think

01:24:20 ◼   ► false

01:24:20 ◼   ► I also

01:24:22 ◼   ► think false

01:24:23 ◼   ► it is true

01:24:25 ◼   ► they eventually

01:24:26 ◼   ► came around to it

01:24:27 ◼   ► congratulations

01:24:28 ◼   ► also point of

01:24:29 ◼   ► clips 3.0

01:24:30 ◼   ► so it went

01:24:31 ◼   ► there you got

01:24:32 ◼   ► to 3.0

01:24:33 ◼   ► wow so

01:24:33 ◼   ► yeah I know

01:24:33 ◼   ► from I guess

01:24:34 ◼   ► vine to

01:24:35 ◼   ► Instagram stories

01:24:36 ◼   ► right is what

01:24:37 ◼   ► they were kind

01:24:37 ◼   ► of like

01:24:38 ◼   ► yeah

01:24:39 ◼   ► going after

01:24:39 ◼   ► that's kind

01:24:40 ◼   ► of a stretch

01:24:40 ◼   ► of time I

01:24:41 ◼   ► think

01:24:41 ◼   ► because it

01:24:42 ◼   ► was square

01:24:43 ◼   ► to like

01:24:44 ◼   ► portrait

01:24:44 ◼   ► yeah

01:24:45 ◼   ► because I

01:24:46 ◼   ► don't think

01:24:46 ◼   ► that would

01:24:46 ◼   ► have been

01:24:46 ◼   ► tick tock

01:24:47 ◼   ► then

01:24:47 ◼   ► I don't

01:24:48 ◼   ► think so

01:24:49 ◼   ► so you did

01:24:52 ◼   ► pretty well

01:24:52 ◼   ► I didn't keep

01:24:53 ◼   ► score or

01:24:53 ◼   ► anything but

01:24:54 ◼   ► you knew

01:24:54 ◼   ► clips better

01:24:54 ◼   ► than you

01:24:55 ◼   ► thought you

01:24:55 ◼   ► would

01:24:55 ◼   ► that's good

01:24:56 ◼   ► is that all

01:24:57 ◼   ► of them

01:24:58 ◼   ► yes

01:24:58 ◼   ► all right

01:24:59 ◼   ► so tell us

01:24:59 ◼   ► about star

01:25:00 ◼   ► wars

01:25:00 ◼   ► now

01:25:00 ◼   ► yeah

01:25:02 ◼   ► apple clips

01:25:03 ◼   ► 2.0

01:25:04 ◼   ► selfie

01:25:04 ◼   ► scenes

01:25:05 ◼   ► taps

01:25:06 ◼   ► iphone 10

01:25:07 ◼   ► and star

01:25:07 ◼   ► wars

01:25:08 ◼   ► so there's

01:25:09 ◼   ► like the

01:25:09 ◼   ► millennium

01:25:09 ◼   ► falcon

01:25:10 ◼   ► you could

01:25:10 ◼   ► be at the

01:25:11 ◼   ► millennium

01:25:11 ◼   ► falcon

01:25:11 ◼   ► oh and also

01:25:12 ◼   ► you could be a

01:25:12 ◼   ► force ghost

01:25:13 ◼   ► oh that's good

01:25:14 ◼   ► that was a thing

01:25:15 ◼   ► you could do I

01:25:15 ◼   ► remember being a

01:25:16 ◼   ► force ghost

01:25:17 ◼   ► yeah so in

01:25:18 ◼   ► october 2025

01:25:19 ◼   ► apple announced

01:25:20 ◼   ► that clips was

01:25:21 ◼   ► no longer being

01:25:22 ◼   ► updated and

01:25:23 ◼   ► was no longer

01:25:24 ◼   ► available for

01:25:24 ◼   ► download by

01:25:25 ◼   ► new users

01:25:26 ◼   ► 2025

01:25:27 ◼   ► 2025

01:25:28 ◼   ► wow

01:25:29 ◼   ► if you had

01:25:30 ◼   ► october 25

01:25:31 ◼   ► not even a

01:25:31 ◼   ► year yet

01:25:32 ◼   ► um if you

01:25:33 ◼   ► had downloaded

01:25:34 ◼   ► it previously

01:25:34 ◼   ► you could go

01:25:35 ◼   ► into your

01:25:35 ◼   ► history and

01:25:35 ◼   ► redownload

01:25:36 ◼   ► it

01:25:36 ◼   ► um it

01:25:38 ◼   ► will run

01:25:39 ◼   ► on ios 26

01:25:40 ◼   ► and earlier

01:25:41 ◼   ► no promise

01:25:42 ◼   ► of feature

01:25:42 ◼   ► support

01:25:43 ◼   ► users were

01:25:45 ◼   ► encouraged to

01:25:46 ◼   ► save their

01:25:46 ◼   ► videos you

01:25:47 ◼   ► could save

01:25:47 ◼   ► videos with

01:25:48 ◼   ► any effects

01:25:49 ◼   ► or individual

01:25:50 ◼   ► clips without

01:25:51 ◼   ► effects so

01:25:52 ◼   ► they gave you

01:25:52 ◼   ► lots of

01:25:53 ◼   ► export options

01:25:53 ◼   ► i didn't

01:25:57 ◼   ► really use

01:25:57 ◼   ► clips for

01:25:58 ◼   ► anything serious

01:25:59 ◼   ► i'm sure i

01:25:59 ◼   ► downloaded it i

01:26:00 ◼   ► did download it

01:26:01 ◼   ► because it was

01:26:01 ◼   ► in my history

01:26:01 ◼   ► i went and

01:26:02 ◼   ► looked for it

01:26:02 ◼   ► um because

01:26:04 ◼   ► i'm sure we

01:26:04 ◼   ► talked about it

01:26:05 ◼   ► at some point

01:26:06 ◼   ► but as

01:26:08 ◼   ► my parting

01:26:08 ◼   ► gift to

01:26:09 ◼   ► you in

01:26:10 ◼   ► episode 600

01:26:11 ◼   ► i've made

01:26:13 ◼   ► a clips video

01:26:14 ◼   ► that i'm

01:26:14 ◼   ► putting in the

01:26:15 ◼   ► discord right

01:26:15 ◼   ► now to be in

01:26:16 ◼   ► the show notes

01:26:16 ◼   ► people can go

01:26:17 ◼   ► enjoy just 30

01:26:18 ◼   ► seconds um

01:26:19 ◼   ► maybe maybe

01:26:20 ◼   ► y'all could

01:26:21 ◼   ► um uh

01:26:23 ◼   ► talk through

01:26:24 ◼   ► this video

01:26:24 ◼   ► narrate it

01:26:24 ◼   ► for people

01:26:25 ◼   ► oh my god

01:26:25 ◼   ► all right

01:26:26 ◼   ► this is breaking

01:26:27 ◼   ► news it says

01:26:28 ◼   ► at the top

01:26:29 ◼   ► breaking news

01:26:32 ◼   ► steven's doing

01:26:34 ◼   ► some real

01:26:34 ◼   ► vlogging

01:26:35 ◼   ► and it's

01:26:37 ◼   ► doing some

01:26:37 ◼   ► live captions

01:26:38 ◼   ► of him

01:26:38 ◼   ► oh and

01:26:39 ◼   ► here we go

01:26:39 ◼   ► we're like

01:26:40 ◼   ► looking at

01:26:40 ◼   ► some old

01:26:40 ◼   ► computers in

01:26:41 ◼   ► like a

01:26:42 ◼   ► cartoon style

01:26:43 ◼   ► oh here's

01:26:44 ◼   ► albert the cat

01:26:45 ◼   ► there's a cat

01:26:46 ◼   ► we're doing

01:26:46 ◼   ► one of those

01:26:47 ◼   ► fan cams of

01:26:48 ◼   ► albert now

01:26:48 ◼   ► oh this is

01:26:49 ◼   ► this is some

01:26:50 ◼   ► ubiquity gear

01:26:51 ◼   ► shout out

01:26:52 ◼   ► oh steven's

01:26:53 ◼   ► falling over

01:26:54 ◼   ► and it's

01:26:55 ◼   ► and it's

01:26:55 ◼   ► steven's dead

01:26:56 ◼   ► oh that's

01:26:57 ◼   ► a shame

01:26:57 ◼   ► incredible

01:26:58 ◼   ► that was really

01:26:59 ◼   ► good steven

01:27:00 ◼   ► thank you

01:27:01 ◼   ► i'm just gonna

01:27:01 ◼   ► say this you

01:27:02 ◼   ► could just turn

01:27:02 ◼   ► you could turn

01:27:03 ◼   ► this into your

01:27:03 ◼   ► yeah we need

01:27:04 ◼   ► more we need

01:27:05 ◼   ► more uh

01:27:05 ◼   ► albert fan

01:27:06 ◼   ► cams yeah

01:27:07 ◼   ► and also just

01:27:08 ◼   ► just general

01:27:08 ◼   ► steven clips

01:27:09 ◼   ► videos maybe

01:27:10 ◼   ► maybe i just

01:27:11 ◼   ► use clips

01:27:11 ◼   ► so this should

01:27:13 ◼   ► be like your

01:27:13 ◼   ► thing now

01:27:14 ◼   ► yeah and

01:27:15 ◼   ► then over time

01:27:16 ◼   ► you would have

01:27:16 ◼   ► to like keep

01:27:17 ◼   ► old hardware

01:27:18 ◼   ► to keep so

01:27:19 ◼   ► you could run

01:27:20 ◼   ► it you know

01:27:21 ◼   ► like it just

01:27:21 ◼   ► feels very much

01:27:22 ◼   ► like a steven

01:27:22 ◼   ► thing it's

01:27:23 ◼   ► already janky

01:27:24 ◼   ► like it works

01:27:25 ◼   ► on 26 but

01:27:26 ◼   ► of course the

01:27:27 ◼   ► ui is all

01:27:27 ◼   ► like ios 17

01:27:28 ◼   ► and 18

01:27:29 ◼   ► yeah uh

01:27:30 ◼   ► it has like

01:27:32 ◼   ► soundtracks you

01:27:34 ◼   ► can download and

01:27:35 ◼   ► they work but

01:27:35 ◼   ► the downloads are

01:27:36 ◼   ► very slow like

01:27:37 ◼   ► one computer

01:27:38 ◼   ► somewhere is

01:27:39 ◼   ► hosting them

01:27:39 ◼   ► there's one

01:27:40 ◼   ► mac mini yeah

01:27:41 ◼   ► that is hosting

01:27:42 ◼   ► those yeah

01:27:43 ◼   ► it's also running

01:27:44 ◼   ► open claw for

01:27:44 ◼   ► eddie q and

01:27:45 ◼   ► they just

01:27:47 ◼   ► snuck it in

01:27:47 ◼   ► there

01:27:47 ◼   ► and so i

01:27:50 ◼   ► was going to

01:27:51 ◼   ► put it on

01:27:51 ◼   ► youtube just

01:27:52 ◼   ► to have a

01:27:52 ◼   ► cleaner link

01:27:53 ◼   ► for the show

01:27:53 ◼   ► notes and

01:27:54 ◼   ► youtube uh

01:27:55 ◼   ► had a copyright

01:27:56 ◼   ► mark on the

01:27:58 ◼   ► music even though

01:27:59 ◼   ► it's supposed to

01:28:00 ◼   ► be royalty free

01:28:00 ◼   ► so that's

01:28:02 ◼   ► hilarious it's

01:28:03 ◼   ► uh on 512

01:28:04 ◼   ► pixels so

01:28:06 ◼   ► there you go

01:28:06 ◼   ► that's really

01:28:07 ◼   ► funny i guess

01:28:08 ◼   ► well i guess

01:28:09 ◼   ► they let the

01:28:10 ◼   ► rights expire for

01:28:11 ◼   ► that piece of

01:28:12 ◼   ► music wherever

01:28:12 ◼   ► apple got it

01:28:13 ◼   ► from right

01:28:13 ◼   ► yeah i bet

01:28:15 ◼   ► i bet it

01:28:15 ◼   ► expired and

01:28:16 ◼   ► no one in

01:28:16 ◼   ► cupertino noticed

01:28:17 ◼   ► did it still

01:28:18 ◼   ► have the star

01:28:19 ◼   ► wars stuff in

01:28:19 ◼   ► there and stuff

01:28:20 ◼   ► like that not

01:28:20 ◼   ► that i so not

01:28:22 ◼   ► that i saw

01:28:23 ◼   ► because i can

01:28:24 ◼   ► imagine maybe the

01:28:24 ◼   ► deal for that

01:28:25 ◼   ► stuff may have

01:28:26 ◼   ► expired

01:28:26 ◼   ► yeah maybe they

01:28:28 ◼   ► pulled it out

01:28:29 ◼   ► yeah it definitely

01:28:30 ◼   ► felt like a lot

01:28:32 ◼   ► of the ui was

01:28:33 ◼   ► sort of stripped

01:28:34 ◼   ► down from maybe

01:28:34 ◼   ► what it once was

01:28:35 ◼   ► and it's also

01:28:36 ◼   ► just really weird

01:28:37 ◼   ► like the live

01:28:37 ◼   ► titles are a

01:28:38 ◼   ► separate thing

01:28:39 ◼   ► than recording

01:28:39 ◼   ► video you can't

01:28:42 ◼   ► tell it this is a

01:28:43 ◼   ► video clip add

01:28:44 ◼   ► titles to it

01:28:45 ◼   ► it's just

01:28:45 ◼   ► okay it's

01:28:46 ◼   ► very old

01:28:47 ◼   ► school in

01:28:48 ◼   ► many ways

01:28:48 ◼   ► um but

01:28:51 ◼   ► yeah that's

01:28:52 ◼   ► the end of

01:28:52 ◼   ► my clip

01:28:53 ◼   ► show for

01:28:54 ◼   ► you amazing

01:28:55 ◼   ► thank you steven

01:28:56 ◼   ► this is really

01:28:56 ◼   ► good this is

01:28:57 ◼   ► really good you

01:28:58 ◼   ► never know what

01:28:58 ◼   ► you're going to

01:28:59 ◼   ► get when it

01:28:59 ◼   ► says hold for

01:29:00 ◼   ► someone in the

01:29:01 ◼   ► document and i

01:29:02 ◼   ► was very nervous

01:29:03 ◼   ► at the beginning

01:29:04 ◼   ► that i thought you

01:29:04 ◼   ► were just going to

01:29:05 ◼   ► read the wikipedia

01:29:05 ◼   ► page for clips at

01:29:06 ◼   ► us

01:29:07 ◼   ► no but you

01:29:08 ◼   ► really you

01:29:08 ◼   ► really this was

01:29:10 ◼   ► like you very

01:29:10 ◼   ► much balled this

01:29:12 ◼   ► where we

01:29:12 ◼   ► started at a

01:29:13 ◼   ► certain level

01:29:14 ◼   ► and you

01:29:14 ◼   ► pulled it up

01:29:15 ◼   ► to quiz and

01:29:16 ◼   ► then pulled it

01:29:17 ◼   ► up even further

01:29:18 ◼   ► to content

01:29:19 ◼   ► creation so

01:29:20 ◼   ► bravo there's

01:29:21 ◼   ► there's the old

01:29:21 ◼   ► double ball they

01:29:22 ◼   ► called it

01:29:22 ◼   ► federico the

01:29:23 ◼   ► double ball the

01:29:24 ◼   ► double the full

01:29:25 ◼   ► otter yeah

01:29:26 ◼   ► yes you really

01:29:27 ◼   ► you uttered it

01:29:28 ◼   ► you smashed that

01:29:29 ◼   ► to pieces just

01:29:30 ◼   ► like an otter

01:29:30 ◼   ► would i did uh

01:29:32 ◼   ► yeah it was it

01:29:33 ◼   ► was a joy um

01:29:34 ◼   ► so that's it

01:29:35 ◼   ► that's that's

01:29:36 ◼   ► episode 600 we

01:29:37 ◼   ► did it hooray

01:29:38 ◼   ► we did it

01:29:39 ◼   ► and this is

01:29:40 ◼   ► unfortunately is

01:29:41 ◼   ► the last episode

01:29:41 ◼   ► of connected

01:29:42 ◼   ► thanks for

01:29:43 ◼   ► listening everyone

01:29:43 ◼   ► it's been an

01:29:46 ◼   ► honor to serve

01:29:47 ◼   ► you

01:29:47 ◼   ► no no no

01:29:48 ◼   ► we've loved

01:29:50 ◼   ► doing this show

01:29:51 ◼   ► so much

01:29:51 ◼   ► unfortunately our

01:29:52 ◼   ► relationship has

01:29:53 ◼   ► become too

01:29:54 ◼   ► fractured at this

01:29:55 ◼   ► point it's an

01:29:55 ◼   ► artifice it's all

01:29:57 ◼   ► fake this whole

01:29:58 ◼   ► show is written by

01:29:59 ◼   ► steven every week

01:30:00 ◼   ► and he's had

01:30:01 ◼   ► enough of writing

01:30:01 ◼   ► it so goodbye

01:30:02 ◼   ► everybody

01:30:03 ◼   ► that's not true

01:30:03 ◼   ► uh if you want

01:30:05 ◼   ► to find links of

01:30:06 ◼   ► the stuff we spoke

01:30:07 ◼   ► about just a

01:30:08 ◼   ► breathtaking amount

01:30:11 ◼   ► of things this

01:30:11 ◼   ► week uh you can

01:30:13 ◼   ► go to your podcast

01:30:14 ◼   ► player you can go

01:30:15 ◼   ► to the web at

01:30:16 ◼   ► relay.fm slash

01:30:17 ◼   ► connected slash

01:30:18 ◼   ► 600 there you can

01:30:21 ◼   ► leave us feedback or

01:30:22 ◼   ► you can go to

01:30:22 ◼   ► connectedfeedback.com

01:30:23 ◼   ► drop us a note and

01:30:25 ◼   ► you can join and get

01:30:26 ◼   ► connected pro which

01:30:27 ◼   ► is the longer and

01:30:28 ◼   ► ad-free version of

01:30:29 ◼   ► the podcast that we

01:30:30 ◼   ► do each and every

01:30:32 ◼   ► week so at the

01:30:33 ◼   ► beginning of each

01:30:33 ◼   ► episode we do a

01:30:34 ◼   ► special topic this

01:30:36 ◼   ► week we spoke about

01:30:37 ◼   ► framework and

01:30:37 ◼   ► their uh new

01:30:39 ◼   ► laptop uh 13

01:30:42 ◼   ► laptop 13 pro

01:30:44 ◼   ► laptop whatever

01:30:45 ◼   ► they call it the

01:30:46 ◼   ► name is bad

01:30:47 ◼   ► whoa just the

01:30:49 ◼   ► laptop laptop 13

01:30:51 ◼   ► pro 13 pro

01:30:52 ◼   ► uh fascinating

01:30:53 ◼   ► company i think we're

01:30:54 ◼   ► all very interested

01:30:55 ◼   ► in what they're

01:30:55 ◼   ► doing uh so we

01:30:56 ◼   ► talked about that

01:30:56 ◼   ► no ads and then

01:30:58 ◼   ► at the end we pick

01:30:59 ◼   ► titles and

01:31:00 ◼   ► subtitles and

01:31:00 ◼   ► sometimes wrap

01:31:01 ◼   ► things up so you

01:31:02 ◼   ► can get all of

01:31:03 ◼   ► that it's just

01:31:03 ◼   ► seven bucks a

01:31:04 ◼   ► month get

01:31:05 ◼   ► connected pro

01:31:06 ◼   ► dot co

01:31:07 ◼   ► oh you can find

01:31:09 ◼   ► prince flexi

01:31:10 ◼   ► federico at

01:31:12 ◼   ► max stories dot

01:31:13 ◼   ► net where he makes

01:31:14 ◼   ► john cover sticker

01:31:15 ◼   ► packs no not

01:31:17 ◼   ► true they just

01:31:18 ◼   ► don't publish those

01:31:19 ◼   ► articles anymore

01:31:20 ◼   ► this is for

01:31:20 ◼   ► internal consumption

01:31:21 ◼   ► only tom tom

01:31:22 ◼   ► tom tom voies as

01:31:26 ◼   ► we call him he's

01:31:27 ◼   ► just a man of

01:31:28 ◼   ► habit federico

01:31:29 ◼   ► doesn't even want

01:31:29 ◼   ► him to do it

01:31:30 ◼   ► anymore but he

01:31:30 ◼   ► just can't stop

01:31:31 ◼   ► yeah uh yes and

01:31:34 ◼   ► you guys spoke about

01:31:34 ◼   ► frames four last

01:31:35 ◼   ► week which i loved

01:31:36 ◼   ► the conversation it's

01:31:37 ◼   ► awesome um thank

01:31:38 ◼   ► you so if you

01:31:39 ◼   ► haven't played with

01:31:39 ◼   ► that dear listener

01:31:40 ◼   ► go seriously go

01:31:41 ◼   ► check it out it's

01:31:42 ◼   ► really cool thank

01:31:43 ◼   ► you thank you

01:31:43 ◼   ► mike hosts many

01:31:44 ◼   ► other shows here on

01:31:45 ◼   ► relay and you can

01:31:46 ◼   ► check his work out

01:31:47 ◼   ► at cortex brand and

01:31:48 ◼   ► you can read his

01:31:49 ◼   ► blog at

01:31:50 ◼   ► theenthusiast.net

01:31:52 ◼   ► yeah i need to

01:31:53 ◼   ► post that a blog

01:31:54 ◼   ► you need to have a

01:31:56 ◼   ► post to be like i'm

01:31:57 ◼   ► back i'm back to

01:31:57 ◼   ► posting i'm back to

01:31:59 ◼   ► blogging everyone i'm

01:32:00 ◼   ► back on my cadence

01:32:00 ◼   ► now that's all right

01:32:01 ◼   ► uh i am your

01:32:03 ◼   ► attorney general flexi

01:32:04 ◼   ► you can find my

01:32:06 ◼   ► writing at 512pixels.net

01:32:08 ◼   ► and where can they

01:32:09 ◼   ► find your clips

01:32:10 ◼   ► videos uh 512pixels.net

01:32:12 ◼   ► no like where else

01:32:14 ◼   ► are you gonna post

01:32:14 ◼   ► on instagram uh

01:32:17 ◼   ► yes i will put it

01:32:18 ◼   ► on instagram uh

01:32:19 ◼   ► ismh86 on

01:32:21 ◼   ► instagram i almost

01:32:23 ◼   ► forgot about it

01:32:24 ◼   ► today though no it'll

01:32:26 ◼   ► be later in the week

01:32:26 ◼   ► yeah because then you

01:32:28 ◼   ► don't want you don't

01:32:28 ◼   ► want to spoil it yeah

01:32:29 ◼   ► i'm gonna put it in my

01:32:30 ◼   ► task manager post

01:32:32 ◼   ► clips video wow

01:32:35 ◼   ► to ig i like that

01:32:36 ◼   ► we've made you oh

01:32:37 ◼   ► ig look at that

01:32:38 ◼   ► connected

01:32:38 ◼   ► friday 3 30 p.m

01:32:44 ◼   ► is that omni focus is

01:32:46 ◼   ► that where that went

01:32:46 ◼   ► i don't talk about

01:32:47 ◼   ► that wait i'm

01:32:49 ◼   ► yes it is

01:32:50 ◼   ► it is okay

01:32:50 ◼   ► i'm like wow he's

01:32:52 ◼   ► done it again

01:32:53 ◼   ► i'd like to thank our

01:32:55 ◼   ► sponsors this week

01:32:57 ◼   ► kelford inc

01:32:58 ◼   ► applicat and fundera

01:32:59 ◼   ► powered by nerd

01:33:00 ◼   ► wallet

01:33:01 ◼   ► thank you for

01:33:02 ◼   ► listening putting up

01:33:04 ◼   ► with us all these

01:33:04 ◼   ► years we're not going

01:33:05 ◼   ► anywhere so until

01:33:07 ◼   ► next week boys say

01:33:08 ◼   ► goodbye

01:33:09 ◼   ► Arrivederci

01:33:10 ◼   ► Cheerio

01:33:11 ◼   ► Bye y'all