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Connected

618: The Cell Cycle

 

00:00:07 ◼   ► From Relay, this is Connected episode six hundred and eighteen.

00:00:10 ◼   ► Today's show is brought to you by Century Eleven Labs and Bolt.new.

00:00:14 ◼   ► I'm your keynote chairman, Federico Vittici, and it's my pleasure to be joined by

00:00:18 ◼   ► the annual chairman himself, Mr.

00:00:20 ◼   ► Stephen Hackett.

00:00:21 ◼   ► Hello, Steven.

00:00:22 ◼   ► Hello, Federico.

00:00:24 ◼   ► How are you?

00:00:24 ◼   ► I'm good.

00:00:25 ◼   ► How are you?

00:00:26 ◼   ► I'm good.

00:00:27 ◼   ► I am I'm good.

00:00:28 ◼   ► We are joined by m regular person, Mike.

00:00:33 ◼   ► You know, I'm fed up.

00:00:35 ◼   ► You can win in two weeks?

00:00:36 ◼   ► That's what I mean.

00:00:37 ◼   ► I've had enough.

00:00:38 ◼   ► Alright.

00:00:38 ◼   ► I need we need to stop the games.

00:00:40 ◼   ► I'm just gonna have to win now because I've had enough of this slander

00:00:43 ◼   ► from you two for I don't even know how many months it's been now.

00:00:47 ◼   ► Yeah.

00:00:47 ◼   ► I just want to be introduced like I'm special.

00:00:49 ◼   ► It's not slender.

00:00:51 ◼   ► It's just like this regular guy.

00:00:53 ◼   ► Look at this guy, look at this peon.

00:00:55 ◼   ► You know, like this is a good one.

00:00:56 ◼   ► Look how short he is compared to us.

00:00:58 ◼   ► Look how tiny he is, you can't even see us.

00:01:00 ◼   ► Like have had enough of it.

00:01:02 ◼   ► We never said tiny.

00:01:03 ◼   ► I don't know.

00:01:04 ◼   ► It's implied.

00:01:05 ◼   ► The tiny is implied, all right?

00:01:07 ◼   ► It's about what you don't say when you talk about me.

00:01:10 ◼   ► And so I've I've had enough.

00:01:11 ◼   ► So watch out, Federico, is what I'm saying.

00:01:14 ◼   ► Sure.

00:01:14 ◼   ► Don't forget, by the way, next week we have to come to the show

00:01:19 ◼   ► with our risky picks and debate them.

00:01:21 ◼   ► So be prepared for that.

00:01:24 ◼   ► I'm telling you both now.

00:01:25 ◼   ► Be prepared for someone saying no, that's not good enough.

00:01:28 ◼   ► And then you have to make it harder.

00:01:30 ◼   ► Oh, right, because we're doing we have we do it live now.

00:01:32 ◼   ► We're doing it live now.

00:01:34 ◼   ► Oh my god, I forgot we have the whole new thing.

00:01:36 ◼   ► The whole new thing.

00:01:37 ◼   ► So the risky picks we do not talk about in advance.

00:01:40 ◼   ► So come to the show with an eye with a pick which you can

00:01:43 ◼   ► make more complicated and or have multiple options.

00:01:47 ◼   ► Yeah.

00:01:47 ◼   ► This is this popped into my head a couple of days ago, and I

00:01:50 ◼   ► thought this is probably a good time to remind you both.

00:01:55 ◼   ► Okay.

00:01:56 ◼   ► Follow up.

00:01:56 ◼   ► Alright, we've got some follow-up.

00:01:57 ◼   ► Follow-up.

00:01:58 ◼   ► We're gonna do some follow-up.

00:01:59 ◼   ► Let's do some follow-up.

00:02:01 ◼   ► Rod wrote in and said, Hear me out.

00:01:59 ◼   ► Face ID for the new homepad thing, home hub.

00:02:06 ◼   ► Whoever's looking at it with the largest face, it shows their stuff.

00:02:09 ◼   ► Now, largest face is funny.

00:02:11 ◼   ► I I don't think Rod meant like whoever just has the biggest head.

00:02:14 ◼   ► But like maybe whoever's closest.

00:02:17 ◼   ► But I like largest face.

00:02:18 ◼   ► Um but this is interesting.

00:02:20 ◼   ► Julie Clover uh Mac rumors, I'm gonna read from Julie's uh the people are

00:02:25 ◼   ► just digging into this Tahoe thing.

00:02:27 ◼   ► Like they won't stop.

00:02:28 ◼   ► So this is from Julie.

00:02:29 ◼   ► The accessory will show personal content for different users in the home with options

00:02:34 ◼   ► to select a profile via control center or the settings app on the device.

00:02:38 ◼   ► The home hub is expected to have an operating system similar to TV OS,

00:02:42 ◼   ► so the control center and profile selection options might look like those on the

00:02:45 ◼   ► Apple TV.

00:02:46 ◼   ► Here are some of the code strings.

00:02:48 ◼   ► Sorry, I'm not this is this is the what the device will say to

00:02:51 ◼   ► you.

00:02:51 ◼   ► Sorry, I'm not sure who you are.

00:02:53 ◼   ► To access your personal content, you'll need to select yourself in control center.

00:02:57 ◼   ► And before I can help you with that, you'll need to enable personal content.

00:03:01 ◼   ► And then these are the ones that are interesting to me.

00:03:03 ◼   ► Right?

00:03:03 ◼   ► So, like, okay, I can see how that's like TV OS.

00:03:06 ◼   ► You just select your face.

00:03:07 ◼   ► What about this?

00:03:08 ◼   ► The device would say, I'm not sure who's speaking.

00:03:11 ◼   ► Please come in front of this device and ask again.

00:03:14 ◼   ► Now, why would it need you to do that?

00:03:17 ◼   ► It's gonna look at you.

00:03:18 ◼   ► It's gonna look at you.

00:03:19 ◼   ► And then also, sorry, since this device hasn't seen you in a while, you'll

00:03:24 ◼   ► need to ask again in front of the camera.

00:03:27 ◼   ► I don't think people are going to like this.

00:03:30 ◼   ► This is this seems I mean, we we've talked about this a lot.

00:03:34 ◼   ► Like this device needs to be multi-person.

00:03:36 ◼   ► How do you do it?

00:03:38 ◼   ► I think people are gonna find this frustrating.

00:03:42 ◼   ► And I mean, it depends on how long we're talking here, right?

00:03:45 ◼   ► Yeah.

00:03:45 ◼   ► I just uh you know I would like a product like this.

00:03:48 ◼   ► I was thinking about this after last time we spoke about it.

00:03:50 ◼   ► As like one of those things where I had an idea right after we

00:03:52 ◼   ► finished recording, I was like, oh well that's not very helpful.

00:03:56 ◼   ► This product would be a great product to like extend iCloud family.

00:04:01 ◼   ► Like, can this sort of product just sign in as a family like as

00:04:06 ◼   ► the iCloud family and pull the family calendar and the photos and everything if

00:04:11 ◼   ► you want it to be that way, as opposed to it acts differently depending

00:04:15 ◼   ► on who it's you know, who is quote signed into it?

00:04:18 ◼   ► That's just yeah, but I think there you look at it as in two

00:04:21 ◼   ► different ways, right?

00:04:22 ◼   ► If you're look talking about TV OS here, I don't have to be switching

00:04:25 ◼   ► around profiles on TV OS unless I don't want to.

00:04:28 ◼   ► That's true.

00:04:29 ◼   ► We never do.

00:04:30 ◼   ► We just are in mine.

00:04:31 ◼   ► And so I can just anyone on my Apple TV can just buy something.

00:04:35 ◼   ► Yeah, but that's different.

00:04:36 ◼   ► The if the personal context with this is like personal context with the home

00:04:40 ◼   ► pod where it can send a lot of things.

00:04:41 ◼   ► Yeah, but it's like a very specific thing, right?

00:04:43 ◼   ► Where you're like, yeah, but if you're saying out into the ether, send the

00:04:48 ◼   ► message to blah blah blah blah.

00:04:49 ◼   ► Like and it says, oh, you know what?

00:04:50 ◼   ► Actually, can I just check it's you?

00:04:52 ◼   ► Is that really that bad?

00:04:54 ◼   ► Like if you're saying turn on the lights and it's like, hang on a

00:04:57 ◼   ► minute, it was speaking.

00:04:58 ◼   ► That's a different thing.

00:05:00 ◼   ► But if you're like doing something specific where it's digging into your contacts and

00:05:05 ◼   ► sending messages, I don't think it's that terrible that it might want to ask.

00:05:09 ◼   ► Like I think that there is a like a spectrum of of responses where

00:05:14 ◼   ► it might require you to do this kind of thing.

00:05:16 ◼   ► I wonder if this is gonna be a similar system, now that I think

00:05:20 ◼   ► about it, to the people detection that they have for home home kit cameras.

00:05:25 ◼   ► Could be home home kit cameras can keep a log of known people.

00:05:31 ◼   ► And it comes from your photos database, right?

00:05:34 ◼   ► Yep.

00:05:35 ◼   ► Yeah.

00:05:35 ◼   ► And uh hmm.

00:05:38 ◼   ► The more I think about it, the more it makes sense, I think.

00:05:40 ◼   ► That they're gonna rely on some kind of maybe it's not necessarily gonna be

00:05:43 ◼   ► face ID, but like person detection, maybe based on uh a similar system like

00:05:49 ◼   ► the photo library or family sharing.

00:05:51 ◼   ► I think it actually makes a lot more sense uh that maybe depending on

00:05:55 ◼   ► the type of the request, like if, say my girlfriend walks into the kitchen

00:06:00 ◼   ► and says, um, I don't know, close the uh close the garage door, that

00:06:06 ◼   ► goes through.

00:06:07 ◼   ► But then if she says, send a message to Mike, you know, maybe that's

00:06:11 ◼   ► gated by some other by some permission system.

00:06:14 ◼   ► Yeah.

00:06:15 ◼   ► Definitely.

00:06:15 ◼   ► But there could be like a a you know, my hope would be that

00:06:19 ◼   ► the device has a bunch of ways to try and work out who it

00:06:23 ◼   ► is.

00:06:23 ◼   ► Like, what about ultra wideband?

00:06:26 ◼   ► You know how if my phone is in my pocket and it's close to

00:06:29 ◼   ► this thing, you know it's me.

00:06:30 ◼   ► You know what?

00:06:30 ◼   ► Like, I think that there's a there's a whole spectrum of options that Apple

00:06:35 ◼   ► has to try and connect users and devices together, right?

00:06:38 ◼   ► From like proximity and stuff like that.

00:06:40 ◼   ► You look at even just the work they've done with air tags, you know,

00:06:43 ◼   ► that I will get a ping to say like this air tag is traveling

00:06:46 ◼   ► with people.

00:06:47 ◼   ► They they've really kind of worked out this location stuff.

00:06:50 ◼   ► They could pull all of that together into it.

00:06:52 ◼   ► It's in there are options available to them.

00:06:54 ◼   ► I hope they make the right decisions.

00:06:56 ◼   ► This this uh home pad has been following you around.

00:07:01 ◼   ► Whose home pad is this?

00:07:03 ◼   ► Get it out of your pocket.

00:07:04 ◼   ► Also, there was a reference to a wall-mounted version of the home hub confirming

00:07:09 ◼   ► that there'll be two models.

00:07:10 ◼   ► The other version is it's will include a speaker base.

00:07:13 ◼   ► Speaker base is good.

00:07:15 ◼   ► I guess the wall-mounted one will just have like front facing speakers, maybe.

00:07:14 ◼   ► Maybe that's why it's two SKUs.

00:07:20 ◼   ► You know, I talked about like that it should just be one and have

00:07:24 ◼   ► options.

00:07:25 ◼   ► Maybe that's why it's two.

00:07:26 ◼   ► Like the rack mounted Mac Pro.

00:07:28 ◼   ► Yes.

00:07:29 ◼   ► That's what it made me think of.

00:07:31 ◼   ► It's like it's all the same stuff, but you just gotta configure it differently.

00:07:34 ◼   ► Turn 90 degrees.

00:07:36 ◼   ► Yeah.

00:07:37 ◼   ► I mean, maybe, right?

00:07:38 ◼   ► Like it has little speakeys on the front.

00:07:40 ◼   ► Mm-hmm.

00:07:41 ◼   ► I don't know why I said that.

00:07:42 ◼   ► I'm very embarrassed.

00:07:42 ◼   ► Speaking of speakeasies?

00:07:43 ◼   ► Yeah.

00:07:44 ◼   ► I'm very embarrassed.

00:07:44 ◼   ► I don't like that at all.

00:07:47 ◼   ► I don't like that at all.

00:07:47 ◼   ► I apologize.

00:07:48 ◼   ► I'm sorry.

00:07:49 ◼   ► I'm not very well.

00:07:50 ◼   ► Okay, more on Mike's war with Australia.

00:07:55 ◼   ► Not really.

00:07:56 ◼   ► I mean, it's not really about that, but it could be.

00:07:59 ◼   ► So Anonymous wrote in.

00:08:02 ◼   ► So this was about there was a report that the foldable phone may not

00:08:07 ◼   ► be coming everywhere at once, including Australia.

00:08:10 ◼   ► Is that what it was?

00:08:11 ◼   ► How it started?

00:08:12 ◼   ► No, no, no.

00:08:13 ◼   ► Well, yeah, I mean, yes, it was just saying it was just gonna be

00:08:15 ◼   ► in America only.

00:08:16 ◼   ► That was how it started.

00:08:17 ◼   ► And it was it was a an Australian outlet was reporting on this based

00:08:21 ◼   ► on a conversation of a telecoms executive.

00:08:23 ◼   ► And then we had further follow-up, which was like telecoms executives don't know anything.

00:08:27 ◼   ► And then we were talking about the ads that they have to make, and

00:08:31 ◼   ► I was thinking about those, how funny they are and how hard they must

00:08:33 ◼   ► be.

00:08:34 ◼   ► And so an anonymous person wrote in and said, I work in telecoms marketing.

00:08:38 ◼   ► I know the trick to new iPhone TV spots.

00:08:41 ◼   ► The actors just say the new iPhone, and the device is only ever shown

00:08:45 ◼   ► in tight insets.

00:08:46 ◼   ► The main narrative in any celebrity footage is filmed way in advance.

00:08:50 ◼   ► Right after the announcement, they shoot close-up product insets and drop them in.

00:08:54 ◼   ► This person gave a bit more information, like specific information with a particular actor

00:08:54 ◼   ► that I decided to cut out in yes got them in trouble.

00:09:01 ◼   ► But just saying, like, you know, they they said, you know, there was they

00:09:04 ◼   ► do this sort of time where it will be somebody else's hand holding the

00:09:08 ◼   ► phone or whatever.

00:09:09 ◼   ► So that's how they make it work.

00:09:11 ◼   ► Which, you know, it seems like the way you would do it, right?

00:09:13 ◼   ► This is how you would do it.

00:09:14 ◼   ► But it was interesting to hear from someone who's like, oh yeah, we have

00:09:17 ◼   ► no idea.

00:09:17 ◼   ► You're just like they shoot it all in advance, they know they've got to

00:09:20 ◼   ► do these pickup shots, and they just wait until the Apple gives them a

00:09:23 ◼   ► phone so they can do it.

00:09:24 ◼   ► Yeah, for sure.

00:09:26 ◼   ► I I that's gotta be such a like complicated thing to do.

00:09:31 ◼   ► You gotta do it worldwide, always on.

00:09:34 ◼   ► You gotta keep it secret, keep it safe.

00:09:36 ◼   ► Like it's just so many things that go wrong, and then you end up

00:09:39 ◼   ► leaking it all on Tahoe, anyways.

00:09:40 ◼   ► Yeah, so what's the point?

00:09:43 ◼   ► Tim has beef with you.

00:09:46 ◼   ► Yeah.

00:09:47 ◼   ► Yeah.

00:09:48 ◼   ► Go on.

00:09:49 ◼   ► That's all.

00:09:50 ◼   ► Read it.

00:09:51 ◼   ► No, no, no.

00:09:51 ◼   ► Tim says, I don't know why you put this in here.

00:09:53 ◼   ► Like, this is just a sort of comment I would have just deleted, but

00:09:56 ◼   ► no, no, no.

00:09:57 ◼   ► I put it in there for a reason.

00:09:58 ◼   ► Tim says, I love maybe it's that Tim.

00:10:01 ◼   ► I love this podcast and the conversations you guys have.

00:10:03 ◼   ► Thanks.

00:10:03 ◼   ► Very informative.

00:10:04 ◼   ► Thank you.

00:10:05 ◼   ► But Mike, what is all the dropping letters in your words about?

00:10:09 ◼   ► Yeah.

00:10:09 ◼   ► Do you want to read the example, Steven?

00:10:12 ◼   ► Monitor becomes monitor.

00:10:15 ◼   ► No, no, no.

00:10:16 ◼   ► Monitor.

00:10:16 ◼   ► Monitor.

00:10:17 ◼   ► You drop the T.

00:10:18 ◼   ► Party becomes party.

00:10:20 ◼   ► Party.

00:10:21 ◼   ► Say the drink that comes out of the faucet.

00:10:25 ◼   ► Water.

00:10:26 ◼   ► Water.

00:10:26 ◼   ► Well, you see, here's the thing.

00:10:28 ◼   ► I say it with a D.

00:10:29 ◼   ► This is a good thing, right?

00:10:30 ◼   ► So monitor becomes monitor.

00:10:32 ◼   ► Party becomes party.

00:10:34 ◼   ► Excited becomes excited.

00:10:35 ◼   ► And important becomes important.

00:10:38 ◼   ► This is just where I grew up, man.

00:10:40 ◼   ► You know, like in where I grew up in East London, a lot of

00:10:43 ◼   ► consonants just get dropped, and I've worked very hard to try and stop this.

00:10:48 ◼   ► And so what Tim is missing, I think here is it is inconsistent with

00:10:54 ◼   ► me.

00:10:54 ◼   ► It depends on how quickly I'm speaking.

00:10:56 ◼   ► And consistent inconsistent.

00:11:01 ◼   ► I mean, seriously, it can get real bad.

00:11:04 ◼   ► And I've worked a lot of this stuff out because I don't like the

00:11:08 ◼   ► way it sounds, I'm being honest.

00:11:09 ◼   ► And so I try to I try very hard to use all my consonants

00:11:13 ◼   ► and mind my P's and Q's.

00:11:14 ◼   ► But sometimes I slip through, and Tim has noticed that.

00:11:18 ◼   ► All of this to say, here's some criticism.

00:11:20 ◼   ► So now I'm gonna take some time for a bit of promotion.

00:11:24 ◼   ► So now I'm gonna take some time for some promotion.

00:11:26 ◼   ► Designed in California is coming on Wednesday.

00:11:30 ◼   ► Wait, what's the logical connection between this two?

00:11:32 ◼   ► He just wants to pimp his show.

00:11:34 ◼   ► I no, I like I broke myself down, so then I give myself an

00:11:37 ◼   ► opportunity to I give a gift, right?

00:11:39 ◼   ► Okay gift to me.

00:11:41 ◼   ► Design in California.

00:11:47 ◼   ► Why don't we foremaster Bruce?

00:11:50 ◼   ► Uh, new episodes start dropping on Wednesday.

00:11:54 ◼   ► Uh the first new season of the show, new content, is a seven-part series

00:11:59 ◼   ► um about Apple's Mac OS crisis that led to them buying next.

00:12:03 ◼   ► Uh these feature special guest John Syracusa.

00:12:06 ◼   ► Uh you can go and subscribe now at relay.fm slash designed.

00:12:10 ◼   ► Uh there'll be two episodes dropping on Wednesday and then new episodes every week.

00:12:15 ◼   ► But people who are members, mostly those who supported the Kickstarter campaign, they get

00:12:20 ◼   ► all seven episodes of those of that series at once.

00:12:23 ◼   ► It's uh nearly five hours, I think, is the the series uh run in

00:12:27 ◼   ► time.

00:12:28 ◼   ► So go to relay.fm slash designed.

00:12:31 ◼   ► Um I will say, just maybe isn't that like uh humble.

00:12:29 ◼   ► Uh it's really good.

00:12:37 ◼   ► I I it is good.

00:12:38 ◼   ► I feel very, very, very happy with the quality of this show.

00:12:42 ◼   ► Um I would love it if people would check it out.

00:12:45 ◼   ► I I we've worked very, very hard, and I think it shows, and uh

00:12:49 ◼   ► I'm really pleased of how it's all coming together.

00:12:51 ◼   ► So you can go subscribe, check it out, listen to the first series, uh,

00:12:56 ◼   ► and hopefully stay for a long time.

00:12:59 ◼   ► Breaking news.

00:13:03 ◼   ► Apple announces September 9th surprise and shine event.

00:13:07 ◼   ► Surprise and shine.

00:13:09 ◼   ► Not their best name.

00:13:10 ◼   ► Nah, they've done better.

00:13:11 ◼   ► They've done better.

00:13:12 ◼   ► Surprise and shine.

00:13:13 ◼   ► Surprise and shine.

00:13:14 ◼   ► Why is Apple trying to suggest that I look directly into the sun?

00:13:18 ◼   ► I know.

00:13:19 ◼   ► Yeah.

00:13:19 ◼   ► It's it's like what is this?

00:13:21 ◼   ► Is this an eclipse?

00:13:21 ◼   ► Like, what is happening in this image?

00:13:23 ◼   ► It it could be an app eclipse.

00:13:26 ◼   ► Oh!

00:13:27 ◼   ► You look up at the sky, you look up at the sky, and you

00:13:30 ◼   ► see a light.

00:13:31 ◼   ► Uh, and uh John Turnus comes down from the sky.

00:13:34 ◼   ► Wow.

00:13:34 ◼   ► And uh and uh bestows an iPhone Ultra upon him.

00:13:40 ◼   ► This is the last episode of the Tim Cook era.

00:13:43 ◼   ► Wow.

00:13:44 ◼   ► Wow.

00:13:45 ◼   ► And the banana for real.

00:13:47 ◼   ► I had it even by team.

00:13:48 ◼   ► Yeah, so yeah.

00:13:50 ◼   ► Uh yep.

00:13:51 ◼   ► IPhones.

00:13:53 ◼   ► We're gonna talk about Macs in a minute, maybe what else we'll see at

00:13:55 ◼   ► this event.

00:13:56 ◼   ► Uh we will be like we've said, we'll be doing the Rickies next week,

00:14:00 ◼   ► making our picks and then grading them the week after.

00:14:02 ◼   ► So very exciting time.

00:14:05 ◼   ► I'm more excited about this iPhone event than I've been in a minute, for

00:14:08 ◼   ► sure.

00:14:08 ◼   ► Well, yeah, because there's there's like so many questions, right?

00:14:11 ◼   ► Yes.

00:14:12 ◼   ► But do they honestly think that that the default is a surprise at this

00:14:14 ◼   ► point?

00:14:16 ◼   ► No, not the hardware, but I think the most interesting questions I have at

00:14:20 ◼   ► least are software.

00:14:22 ◼   ► Like, what is it new when you open it?

00:14:25 ◼   ► Uh yeah.

00:14:26 ◼   ► So we'll see.

00:14:27 ◼   ► You know, and again, like, do do I don't know.

00:14:30 ◼   ► Do are people who are gonna buy this in six months, do they know

00:14:33 ◼   ► it's coming right now?

00:14:33 ◼   ► Like maybe, maybe not.

00:14:34 ◼   ► I don't know.

00:14:35 ◼   ► It's hard to tell because we're so wired in.

00:14:38 ◼   ► Do you think John Turnos will say good morning?

00:14:40 ◼   ► I think so.

00:14:41 ◼   ► My theory is that John Turnos will start saying hello.

00:14:45 ◼   ► Hello.

00:14:46 ◼   ► Hello, the classic Mac hello.

00:14:49 ◼   ► Hello.

00:14:50 ◼   ► Does he say it in a cursive way?

00:14:53 ◼   ► So you joke about it, but you know that there's a whole thing in

00:14:55 ◼   ► Italy.

00:14:56 ◼   ► Uh okay, okay, hold on.

00:14:59 ◼   ► I'm gonna fill you in on a bit of uh Italian um uh sort

00:15:02 ◼   ► of social media culture.

00:15:04 ◼   ► Uh a really uh a quite popular uh Italian influencer went like viral a

00:15:09 ◼   ► few years ago for speaking in cursive.

00:15:12 ◼   ► It was it was a whole thing.

00:15:14 ◼   ► It was a whole stupid thing that that became a meme.

00:15:17 ◼   ► And so like you can you can speak Italian cursive if you want, and

00:15:22 ◼   ► it's so silly.

00:15:23 ◼   ► Italian listeners will know what I'm talking about.

00:15:25 ◼   ► What does that mean?

00:15:27 ◼   ► I don't wanna do it because it's gonna sound ridiculous.

00:15:31 ◼   ► So don't do it.

00:15:33 ◼   ► It's so stupid though.

00:15:36 ◼   ► But don't tell me you can do it, and then basically like you're basically

00:15:40 ◼   ► um so instead of saying buongiorno, right, which will be good morning, you make

00:15:46 ◼   ► it all slow and cursive, like bonjour now.

00:15:50 ◼   ► Like you're slowing it down.

00:15:53 ◼   ► You're slowing it down.

00:15:54 ◼   ► So what we're looking for is hello.

00:15:58 ◼   ► Yeah, kinda, that would be cursive.

00:16:00 ◼   ► That would be weird though if he did that, right?

00:15:59 ◼   ► Vibes wise, that would be a very strange way to start the event.

00:16:07 ◼   ► Yeah.

00:16:07 ◼   ► Hello.

00:16:08 ◼   ► Italian listeners, I'm so sorry that I had to do this.

00:16:11 ◼   ► Yeah.

00:16:11 ◼   ► I'm sorry.

00:16:12 ◼   ► Uh someone asked me last night, a friend of mine who follows Apple stuff.

00:16:17 ◼   ► I think he listens to the show.

00:16:19 ◼   ► So if you do, hello Sean.

00:16:21 ◼   ► Um if he if Turnus would remain like jeans and black t-shirt, like he

00:16:29 ◼   ► has been.

00:16:30 ◼   ► And I think he will.

00:16:31 ◼   ► I don't think they're gonna change him.

00:16:33 ◼   ► Yeah, I don't think you would change him.

00:16:34 ◼   ► Because they would have had the opportunity to do that already, right?

00:16:37 ◼   ► There was that one picture in the announcement where they were like walking around

00:16:40 ◼   ► Apple Park laughing, and they're dressed in a similar fashion.

00:16:45 ◼   ► Yeah.

00:16:46 ◼   ► Well, they also had that thing recently, right?

00:16:48 ◼   ► Where they were both at the um Ted Lasso premiere and they were dressed

00:16:52 ◼   ► exactly the same again.

00:16:53 ◼   ► Did you see those photos?

00:16:55 ◼   ► So maybe they maybe they are gonna change it.

00:16:56 ◼   ► Maybe they are gonna change him.

00:16:57 ◼   ► I don't know.

00:16:58 ◼   ► Well, no, maybe no, it's only when he's with Tim they have to dress

00:17:02 ◼   ► them the same.

00:17:02 ◼   ► Maybe otherwise he can dress however he wants to.

00:17:05 ◼   ► Do you think that adjacent to Tim Cook's office?

00:17:10 ◼   ► But definitely adjacent to Craig Federig's.

00:17:12 ◼   ► There's like a closet full of the shirts they wear.

00:17:15 ◼   ► Like an inside them.

00:17:17 ◼   ► Yeah.

00:17:17 ◼   ► Someone has them.

00:17:18 ◼   ► It's like someone's job to be a shirt.

00:17:20 ◼   ► It's like in Mad Men, right?

00:17:21 ◼   ► Where like Don Draper's assistant has a bunch of shirts for him in a

00:17:24 ◼   ► drawer.

00:17:25 ◼   ► That's right.

00:17:25 ◼   ► Yeah.

00:17:26 ◼   ► Because you never know what's gonna happen, and he can't be walking around with

00:17:29 ◼   ► like guacamole on his t shirt, can he?

00:17:32 ◼   ► Right now.

00:17:33 ◼   ► Right.

00:17:33 ◼   ► So if like Craig Fodrigu is decides to eat a burrito at Cafe Max

00:17:38 ◼   ► for lunch and spills some guacamole on his shirt, there's somebody who's like, Craig,

00:17:42 ◼   ► don't worry about it.

00:17:42 ◼   ► I got it.

00:17:43 ◼   ► I got it.

00:17:44 ◼   ► I got you.

00:17:44 ◼   ► I d I wonder if I mean I assume Craig has like executive assistance.

00:17:44 ◼   ► But like, I don't know.

00:17:50 ◼   ► Oh, for sure.

00:17:45 ◼   ► Obviously, the CEO does.

00:17:52 ◼   ► But like how it's like how many, right?

00:17:55 ◼   ► Like I bet Craig.

00:18:00 ◼   ► I bet Craig's got two.

00:18:02 ◼   ► Two?

00:18:02 ◼   ► Yeah.

00:18:03 ◼   ► If somebody knows right in right in front of it.

00:18:07 ◼   ► Does he have a set of shirts in a drawer?

00:18:10 ◼   ► Does he ever spill food on himself?

00:18:11 ◼   ► Does he ever spill food in himself?

00:18:13 ◼   ► And if he does, are you ready to help?

00:18:14 ◼   ► Maybe maybe that's why he unbuttons his shirt so far so the guacamole goes

00:18:18 ◼   ► in the shirt.

00:18:19 ◼   ► In inside.

00:18:20 ◼   ► Is that better?

00:18:21 ◼   ► Well, it's not staining.

00:18:23 ◼   ► Well, no, but it might stain from the inside.

00:18:26 ◼   ► That's true.

00:18:26 ◼   ► That's true.

00:18:27 ◼   ► So then it's then it's then it's on you and on the shirt.

00:18:30 ◼   ► So if you put a new shirt on, you may also stain the next

00:18:32 ◼   ► shirt.

00:18:34 ◼   ► Because you have now you have guacamole on you, no, you're both.

00:18:37 ◼   ► I guarantee you Tim Cook has access to a shower at work.

00:18:40 ◼   ► I mean, yeah, there's the fitness.

00:18:42 ◼   ► Well, I I mean like I bet he's got a personal bathroom and shower.

00:18:46 ◼   ► Oh, like the executive bathroom?

00:18:48 ◼   ► Yeah.

00:18:48 ◼   ► I mean, you've got to, right?

00:18:50 ◼   ► Isn't that the whole point?

00:18:51 ◼   ► Uh-huh.

00:18:52 ◼   ► That's what I call the to be the CEO.

00:18:54 ◼   ► That's what I call the bathroom upstairs in our house, which is really the

00:18:57 ◼   ► kids' bathroom, but when no one else is home, it's the executive bathroom.

00:19:01 ◼   ► It's like that bathroom serves the two exact opposite ends, right?

00:19:04 ◼   ► It's the kids' bathroom, which is the worst bathroom, and then also the executive

00:19:07 ◼   ► bathroom.

00:19:08 ◼   ► Oh, it's a disaster in there, man.

00:19:09 ◼   ► It's horrifying.

00:19:12 ◼   ► They do.

00:19:12 ◼   ► They're just gonna do what they do, you know.

00:19:14 ◼   ► Mm-hmm.

00:19:16 ◼   ► Can you imagine what it is like to be John Turner's right now?

00:19:20 ◼   ► I would not be sleeping much.

00:19:22 ◼   ► Yeah.

00:19:23 ◼   ► Oh, I think he's sleeping alright.

00:19:25 ◼   ► Why?

00:19:26 ◼   ► Well, knowing that you're gonna get the most important and potentially lucrative job in

00:19:31 ◼   ► the tech world for at least a decade to come.

00:19:34 ◼   ► That's why you're not sleeping for you.

00:19:36 ◼   ► But that's exactly why I think we we react to these things differently.

00:19:40 ◼   ► Like that's the reason I wouldn't sleep.

00:19:43 ◼   ► Nah, I think you're sleeping alright if you're that person.

00:19:46 ◼   ► I mean, obviously you have responsibility.

00:19:49 ◼   ► But like crash.

00:19:50 ◼   ► Yeah, but like you're gonna be the Apple CEO.

00:19:54 ◼   ► You know?

00:19:55 ◼   ► I had a call today, someone and they were and they were asking me

00:19:59 ◼   ► to explain what this is gonna mean, right?

00:20:04 ◼   ► And it's like, well, the story that is going to be told is that

00:20:11 ◼   ► jobs is back, right?

00:20:12 ◼   ► Like that is the store, like a very simple level.

00:20:15 ◼   ► My the ex my expectation is the story is we're back to product, right?

00:20:22 ◼   ► Like that is what I think is going to happen in this event.

00:20:27 ◼   ► And stuff like these home products, a part of that of like, hey, we're

00:20:35 ◼   ► just doing some weird stuff.

00:20:36 ◼   ► What do you think of our weird stuff?

00:20:38 ◼   ► Yeah.

00:20:39 ◼   ► As well as like we got look out, look how we have innovated with

00:20:43 ◼   ► this phone.

00:20:44 ◼   ► And thank thanks to me.

00:20:46 ◼   ► Like, I this is where they're going, I figure.

00:20:48 ◼   ► It's gonna be interesting to see how it plays out.

00:20:51 ◼   ► For sure.

00:20:54 ◼   ► This episode of Connected is brought to you by Century.

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00:22:21 ◼   ► Speaking of product innovation.

00:22:23 ◼   ► Yes.

00:22:25 ◼   ► The polishing cloth is back.

00:22:27 ◼   ► It never went away.

00:22:29 ◼   ► Polishing cloth too.

00:22:30 ◼   ► Yes.

00:22:31 ◼   ► So it is $9 now as opposed to 19.

00:22:38 ◼   ► It's unclear how it relates to the first one.

00:22:43 ◼   ► I saw a post someone said that it was softer.

00:22:46 ◼   ► We don't know if it's the same size, but don't worry.

00:22:49 ◼   ► I bought one and it comes tomorrow.

00:22:51 ◼   ► So good.

00:22:53 ◼   ► Emergency pod tomorrow.

00:22:55 ◼   ► Right.

00:22:56 ◼   ► Do you remember when Federica was quoted in the New York Times?

00:22:59 ◼   ► I think about it all the time.

00:23:00 ◼   ► I was the Fitici, Mr.

00:22:59 ◼   ► Fiticci.

00:23:04 ◼   ► I don't know what it said because I can't read this article because I

00:23:07 ◼   ► don't subscribe to the New York Times.

00:23:09 ◼   ► I actually linked to it in my post.

00:23:10 ◼   ► Let me just tell you what Federico said.

00:23:12 ◼   ► Okay.

00:23:13 ◼   ► Uh Federico Vittici, editor in chief of Mac Stories, a website dedicated to Apple

00:23:18 ◼   ► News and apps, said he initially thought the polishing cloth, capital letters was a

00:23:23 ◼   ► joke.

00:23:24 ◼   ► I've been cleaning my iPhone screen and my iPad screen with a cloth that

00:23:28 ◼   ► comes with my eyeglasses or my t-shirt or a paper towel.

00:23:31 ◼   ► Like normal people.

00:23:32 ◼   ► That's in the New York Times.

00:23:33 ◼   ► Like normal people, he said.

00:23:35 ◼   ► I I like that you you even went with like, oh, I'm using my

00:23:40 ◼   ► like a cloth.

00:23:41 ◼   ► No, you're just using the t-shirt, and you just but you didn't want to

00:23:43 ◼   ► leave it.

00:23:44 ◼   ► Or a paper towel, which is unhinged.

00:23:46 ◼   ► It goes on.

00:23:47 ◼   ► But Mr.

00:23:48 ◼   ► Vitici, who is based in Italy, said he ended up buying the potion cloth.

00:23:54 ◼   ► Said he ended up buying the polishing cloth because, quote, I kind of realized

00:23:58 ◼   ► the mean potential here.

00:24:00 ◼   ► Yeah.

00:24:00 ◼   ► His tweets about the product have since gotten hundreds or thousands of likes and

00:24:05 ◼   ► retweets with subscribers to his site asking for exclusive cloth photos.

00:24:11 ◼   ► Did that last part actually happen?

00:24:13 ◼   ► That sounds made up.

00:24:14 ◼   ► Yeah, I don't I don't know if that bit happened.

00:24:16 ◼   ► No, that happened.

00:24:16 ◼   ► That happened.

00:24:17 ◼   ► People were asking for pictures.

00:24:18 ◼   ► That that was a whole John was asking for pictures for the blog post.

00:24:22 ◼   ► Yeah.

00:24:23 ◼   ► No, that was that was a whole thing.

00:24:25 ◼   ► Incredible.

00:24:26 ◼   ► It was.

00:24:26 ◼   ► It was wild.

00:24:27 ◼   ► I had a full phone call with the reporter from the Times about the

00:24:32 ◼   ► cloth for like 25 minutes.

00:24:36 ◼   ► Truly unhinged that situation.

00:24:38 ◼   ► That's awesome.

00:24:39 ◼   ► I feel like the New York Times should write about other stuff.

00:24:43 ◼   ► You know?

00:24:44 ◼   ► Like I I would expect this article somewhere else, maybe.

00:24:47 ◼   ► The Verge would write this.

00:24:49 ◼   ► You know?

00:24:50 ◼   ► Yeah.

00:24:44 ◼   ► I don't know.

00:24:51 ◼   ► This just doesn't feel like a New York Times article to me, but I'm

00:24:54 ◼   ► happy that you got to be a part of it, Federico, you know.

00:24:56 ◼   ► Yeah, thank you.

00:24:57 ◼   ► Not take it away from you, you know.

00:24:58 ◼   ► Oh, you know what?

00:24:59 ◼   ► I just realized.

00:25:01 ◼   ► Oh man, I was um hang on.

00:25:06 ◼   ► This will be worth it, I promise.

00:25:08 ◼   ► Give me like for three minutes or two minutes.

00:25:10 ◼   ► No, just a second.

00:25:12 ◼   ► Okay.

00:25:12 ◼   ► I I think I have to open it in um in Apple News.

00:25:17 ◼   ► Uh the Atlantic.

00:25:20 ◼   ► I'm trying to find.

00:25:22 ◼   ► So I was interviewed by a writer at The Atlantic like two weeks ago,

00:25:27 ◼   ► and the article's up, but I don't know if they quoted me because I

00:25:31 ◼   ► can't I can't I don't have a subscription.

00:25:33 ◼   ► What is wrong with what is going on here?

00:25:35 ◼   ► Here it is.

00:25:36 ◼   ► Let me see.

00:25:36 ◼   ► One week ago.

00:25:37 ◼   ► What was the interview about?

00:25:38 ◼   ► It was about Was it about the polishing cloth?

00:25:41 ◼   ► No, it was about the sort of extending of the cell cycle of live

00:25:45 ◼   ► technology and how some people are looking for like at the used market.

00:25:50 ◼   ► I'm trying to see if she quoted me though.

00:25:52 ◼   ► Did you say the cell cycle?

00:25:54 ◼   ► The s like the selling cycle.

00:25:56 ◼   ► Like oh, I thought you meant like like like organisms.

00:26:02 ◼   ► Yeah, yeah.

00:26:03 ◼   ► The nucleus is extended.

00:26:04 ◼   ► They're born and then they die, and then there's more cells and then they

00:26:08 ◼   ► age.

00:26:09 ◼   ► Not quoted.

00:26:11 ◼   ► Oh, that sucks.

00:26:12 ◼   ► Oh man, that's that's hurtful.

00:26:14 ◼   ► Then we shouldn't link to it.

00:26:16 ◼   ► I called them back on a Saturday.

00:26:18 ◼   ► Come on.

00:26:19 ◼   ► No Stephen, no link.

00:26:21 ◼   ► That's what I say.

00:26:22 ◼   ► That's what I say.

00:26:23 ◼   ► None of that five.

00:26:24 ◼   ► None of them anything.

00:26:26 ◼   ► They don't deserve anything.

00:26:29 ◼   ► That's hilarious.

00:26:33 ◼   ► Um, this is an opportunity to shout out our friend Quinn Nelson of Snazzy

00:26:38 ◼   ► Labs.

00:26:39 ◼   ► Yes.

00:26:40 ◼   ► Product company is Copeland based on the I know a lot about Copeland now.

00:26:46 ◼   ► Yeah, I bet you do.

00:26:47 ◼   ► I know a lot about it now.

00:26:49 ◼   ► And they did a cloth pro Max, which is is bigger than the Apple

00:26:53 ◼   ► one, and it's actually awesome.

00:26:55 ◼   ► He sent me one, and it's it's fantastic.

00:26:57 ◼   ► Incredible product.

00:26:58 ◼   ► It's very good.

00:26:59 ◼   ► I wanted to shout out his hats.

00:27:01 ◼   ► I just bought two of his hats.

00:27:03 ◼   ► Oh man.

00:27:04 ◼   ► He um no cap is really it's my new hat.

00:27:07 ◼   ► I love this hat.

00:27:09 ◼   ► Yeah.

00:27:09 ◼   ► It's the spotlight controls.

00:27:11 ◼   ► I said spotlight again.

00:27:13 ◼   ► Man, why can't I stop doing it?

00:27:15 ◼   ► Traffic lights.

00:27:17 ◼   ► Yeah, traffic light controls on it's the window controls for the Mac, which is

00:27:20 ◼   ► the dots.

00:27:21 ◼   ► I love it.

00:27:21 ◼   ► It's a great hat.

00:27:22 ◼   ► It's also a shallow hat.

00:27:24 ◼   ► Like I think these have got a particular name, but I don't know what

00:27:27 ◼   ► it is.

00:27:27 ◼   ► So it's maybe not for everyone, but I like it.

00:27:29 ◼   ► And then there's also a uh Claros like moof hat, which I also got

00:27:33 ◼   ► one of those rubber hats.

00:27:33 ◼   ► So good.

00:27:34 ◼   ► Also an incredible website.

00:27:37 ◼   ► Yeah, it's good.

00:27:38 ◼   ► It's really good.

00:27:38 ◼   ► Yeah.

00:27:39 ◼   ► It's a really good website.

00:27:41 ◼   ► I think I have one of everything he's made.

00:27:43 ◼   ► He sends me stuff, which is nice of him.

00:27:45 ◼   ► Well, I bought all this stuff, so Quim, what are we doing?

00:27:47 ◼   ► Wow.

00:27:49 ◼   ► Wow.

00:27:50 ◼   ► It's very good.

00:27:51 ◼   ► Uh you should go, you should go check that out.

00:27:53 ◼   ► The website is incredible.

00:27:56 ◼   ► Next time I've redesigned five felt pixels, it's gonna look like this.

00:27:59 ◼   ► Yeah, I figured you'd say that.

00:28:00 ◼   ► I mean, you're not far away.

00:28:02 ◼   ► Yeah, I went for like the 90s vibe this time around.

00:28:05 ◼   ► Yeah.

00:28:05 ◼   ► Yeah.

00:28:06 ◼   ► Well is it well, isn't it inspired by the Severance computer, or is that

00:28:10 ◼   ► was that a different redesign?

00:28:11 ◼   ► That's how it started.

00:28:12 ◼   ► Yeah.

00:28:13 ◼   ► If you go to the 404 page on 5 fill pixels, it's like a

00:28:14 ◼   ► homage to Severance.

00:28:14 ◼   ► And then I was like, oh, this looks terrible with the orange.

00:28:21 ◼   ► And then I redesigned the whole site.

00:28:23 ◼   ► It's very intense here 404 page.

00:28:25 ◼   ► It's pretty good, right?

00:28:26 ◼   ► Yeah.

00:28:27 ◼   ► There's some terrible things happening to make that page load the way that it

00:28:29 ◼   ► does.

00:28:30 ◼   ► I guess if you haven't seen Severance, then like don't go to this.

00:28:33 ◼   ► Mm-hmm.

00:28:34 ◼   ► Because it's a bit of a spot.

00:28:35 ◼   ► I think people who land on this page who haven't seen Severance are just

00:28:38 ◼   ► like, what is this guy smoking?

00:28:40 ◼   ► They think.

00:28:41 ◼   ► But Steven, how many errors on your website?

00:28:45 ◼   ► A very few because it's a it's a statically generated site, so I have

00:28:48 ◼   ► redirects that are static for anything that's broken.

00:28:51 ◼   ► You just had to say this right now.

00:28:52 ◼   ► I don't really know what that means, what you just said.

00:28:54 ◼   ► No.

00:28:55 ◼   ► Being honest.

00:28:56 ◼   ► Why would it be in a static site mean you have less 404?

00:28:59 ◼   ► I was just I was just one of the street cred.

00:29:02 ◼   ► Ah.

00:29:03 ◼   ► Okay.

00:29:03 ◼   ► Well, good for you, you know.

00:29:05 ◼   ► Uh-huh.

00:29:07 ◼   ► The polishing cloth is not the only new thing from Apple this week.

00:29:11 ◼   ► Right.

00:29:12 ◼   ► The magic keyboard.

00:29:14 ◼   ► Yes.

00:29:16 ◼   ► The order is so wrong.

00:29:18 ◼   ► No, it's fantastic.

00:29:19 ◼   ► Really wrong.

00:29:20 ◼   ► No, hey, hey.

00:29:21 ◼   ► You forgot another one.

00:29:22 ◼   ► No, you forgot another one, Steven.

00:29:24 ◼   ► Oh, yeah.

00:29:24 ◼   ► This is new new plug, right?

00:29:26 ◼   ► Oh, there's the new power adapter.

00:29:29 ◼   ► This is really nice.

00:29:30 ◼   ► It's not available in the EU and Vietnam.

00:29:33 ◼   ► Yeah, this looks really nice.

00:29:35 ◼   ► This is the 40 watt dynamic power adapter that can actually go up to

00:29:39 ◼   ► 60 watts.

00:29:40 ◼   ► I've got a couple of these because they've been in the US first, obviously.

00:29:44 ◼   ► And um they're really great.

00:29:46 ◼   ► I mean, because it it will put out that power, and the thing is

00:29:50 ◼   ► tiny.

00:29:50 ◼   ► Like I this this adapter is fantastic.

00:29:54 ◼   ► Why not just buy a bit a more powerful one?

00:29:57 ◼   ► I don't understand what why we need this, like oh, it will go up

00:30:01 ◼   ► to the just get a 60 watt adapter, you know.

00:29:59 ◼   ► But it's not dynamic.

00:30:05 ◼   ► Yeah, but but why?

00:30:06 ◼   ► Why do I need dynamic?

00:30:07 ◼   ► You know what dynamic?

00:30:08 ◼   ► You know what dynamic power adapter says to me?

00:30:11 ◼   ► Fire.

00:30:12 ◼   ► Oh god, here we go again.

00:30:13 ◼   ► Oh that's what it says to me.

00:30:15 ◼   ► All right.

00:30:16 ◼   ► I don't want anything dynamic to ramp in on it.

00:30:18 ◼   ► Did you have any fire hazard like trauma when you were little?

00:30:22 ◼   ► No, you think so, right?

00:30:23 ◼   ► I I am worried about fire a lot.

00:30:25 ◼   ► I think about fire a lot.

00:30:26 ◼   ► Yeah.

00:30:27 ◼   ► You know, if you keep thinking about it, it's gonna happen to you eventually.

00:30:31 ◼   ► And then I'll be ready.

00:30:33 ◼   ► Well, I have fire extinguishers at home.

00:30:37 ◼   ► You do?

00:30:37 ◼   ► It's good.

00:30:39 ◼   ► Okay.

00:30:40 ◼   ► I have a fire extinguisher.

00:30:42 ◼   ► I don't.

00:30:42 ◼   ► What dude, you should.

00:30:45 ◼   ► Should I?

00:30:45 ◼   ► Yes.

00:30:46 ◼   ► I don't want to get into this again, but there was a do you

00:30:49 ◼   ► have a smoke alarm, Federico?

00:30:51 ◼   ► I don't.

00:30:51 ◼   ► Oh no, we've had this conversation before.

00:30:55 ◼   ► I don't want to get into this again.

00:30:56 ◼   ► So he's not gonna get a fire extinguisher, is he?

00:30:58 ◼   ► He doesn't have a smoke alarm.

00:30:59 ◼   ► How would you know something's on fire to use it, you know?

00:31:01 ◼   ► Yeah, yeah, yeah.

00:31:02 ◼   ► This actually happened to me in the middle of the night at like 3

00:31:04 ◼   ► a.m.

00:31:05 ◼   ► my power supply unit for my gaming P for my EGPU at the time.

00:31:08 ◼   ► Oh my god.

00:31:08 ◼   ► Caught on fire.

00:31:11 ◼   ► You know what I did?

00:31:11 ◼   ► I open I opened the window and threw it out.

00:31:14 ◼   ► Yeah.

00:31:17 ◼   ► Straight into the pool downstairs.

00:31:19 ◼   ► Just like that's what I did.

00:31:22 ◼   ► So I I want to have none of your smoke up in here.

00:31:25 ◼   ► I just I just opened the window and and I was like, okay, yeah,

00:31:28 ◼   ► I'm done.

00:31:29 ◼   ► I'm done with the GPUs.

00:31:33 ◼   ► All of my fire extinguishing products are from a company called I think it's

00:31:39 ◼   ► FireXO or FireJoe or something.

00:31:42 ◼   ► Because they make a fire extinguisher product that is for all fires.

00:31:44 ◼   ► Oh, he got a bougie one.

00:31:51 ◼   ► Look, the worst thing about fire extinguishers is.

00:31:53 ◼   ► You got the Johnny I fire extinguisher.

00:31:55 ◼   ► You have to think about what you're extinguishing.

00:31:58 ◼   ► It's a terrible way to live.

00:32:00 ◼   ► It's carved out of one single block of aluminum.

00:32:03 ◼   ► They also do this thing called a panfire sachet, which I have.

00:32:06 ◼   ► So like if you have panfire, you can just throw this thing in and

00:32:09 ◼   ► it will just extinguish the panfire.

00:32:11 ◼   ► Oh, that's a good call.

00:32:12 ◼   ► I need one of those.

00:32:13 ◼   ► Yes.

00:32:13 ◼   ► Yes.

00:32:14 ◼   ► See?

00:32:14 ◼   ► I'm buying one.

00:32:15 ◼   ► Okay.

00:32:16 ◼   ► The fancy fire equipment.

00:32:18 ◼   ► Fire.

00:32:19 ◼   ► Can can we talk about the new keyboards?

00:32:22 ◼   ► Yes, please.

00:32:23 ◼   ► It's obviously the most important thing.

00:32:25 ◼   ► There are, yes.

00:32:26 ◼   ► Uh speaking of new hardware, there's an update to the magic keyboard on the

00:32:29 ◼   ► new keyboards.

00:32:31 ◼   ► The um uh the tab caps lock shift return and delete keycaps.

00:32:37 ◼   ► Uh they have glyphs instead of text.

00:32:42 ◼   ► Boo.

00:32:42 ◼   ► Yeah.

00:32:43 ◼   ► You don't like them?

00:32:44 ◼   ► What do you mean boo?

00:32:45 ◼   ► I just I want it every turn.

00:32:48 ◼   ► Interesting.

00:32:50 ◼   ► That's the way it should be.

00:32:52 ◼   ► So I have words.

00:32:54 ◼   ► Words.

00:32:56 ◼   ► I can read.

00:32:56 ◼   ► I'm pretty sure like Mike, the the UK and the European layouts have been

00:33:00 ◼   ► like this for a while now, right?

00:33:02 ◼   ► With glyphs?

00:33:04 ◼   ► Am I mistaken?

00:33:05 ◼   ► I think they have.

00:33:06 ◼   ► Uh I think so, yeah.

00:33:07 ◼   ► Yeah, like my big old return key, which definitely has the space, yeah.

00:33:10 ◼   ► Just has the little little return icon on it.

00:33:12 ◼   ► Yeah, yeah.

00:33:13 ◼   ► And the laptops have have moved this way.

00:33:15 ◼   ► No, no, really, the biggest disappointment here is that the small one, the small

00:33:21 ◼   ► touch ID keyboard, which is the one I use without the number pad, is

00:33:24 ◼   ► still only in silver.

00:33:25 ◼   ► Like, make a black one.

00:33:27 ◼   ► Cowards.

00:33:28 ◼   ► Sell the color ones.

00:33:30 ◼   ► That's what you should do.

00:33:31 ◼   ► I know.

00:33:32 ◼   ► I know.

00:33:29 ◼   ► I don't think I've been looking on the Apple website.

00:33:35 ◼   ► I don't think that there is a UK version of that weird power adapter

00:33:39 ◼   ► that you two like Brexit.

00:33:41 ◼   ► There's no UK version, so it's only EU and Vietnam.

00:33:45 ◼   ► Yeah.

00:33:46 ◼   ► I mean, there's a US one.

00:33:47 ◼   ► There's a US one.

00:33:50 ◼   ► I think it might be because of our very significant um plug thing that

00:33:55 ◼   ► we have.

00:33:55 ◼   ► That no one understands.

00:33:57 ◼   ► Well, Johnny, I have made that.

00:33:59 ◼   ► Oh, it's so much safer.

00:34:01 ◼   ► I mean, but like it is, though?

00:34:03 ◼   ► So, like, you can't do that.

00:34:04 ◼   ► No, no, no, no.

00:34:05 ◼   ► We're not going to talk about fire again.

00:34:07 ◼   ► We just want to do that.

00:34:08 ◼   ► I've got loads of stuff to talk about.

00:34:09 ◼   ► We use 220 for everything.

00:34:10 ◼   ► You want to talk about fires?

00:34:11 ◼   ► I can talk about fires all day.

00:34:14 ◼   ► I got big news.

00:34:16 ◼   ► Big the biggest news of the week.

00:34:19 ◼   ► I don't know why it's in the middle of the show, but here it

00:34:22 ◼   ► is.

00:34:23 ◼   ► Why not?

00:34:23 ◼   ► Yeah.

00:34:24 ◼   ► Relay for St.

00:34:25 ◼   ► Jude 2026, baby.

00:34:27 ◼   ► It's it's here.

00:34:29 ◼   ► We launched it today.

00:34:30 ◼   ► Saint Jude.org slash relay.

00:34:33 ◼   ► You can donate.

00:34:35 ◼   ► You can create a fundraiser.

00:34:37 ◼   ► You can give through a donor advice fund.

00:34:39 ◼   ► If you have a job that has employee matching uh gift program, which a

00:34:43 ◼   ► lot of companies do, it's really easy to manage that all on the on

00:34:47 ◼   ► the same website.

00:34:48 ◼   ► Um, but why does this matter?

00:34:50 ◼   ► Why do we talk about St.

00:34:51 ◼   ► Jude every year?

00:34:52 ◼   ► Uh there's lots of great reasons that we're gonna enumerate them throughout the month

00:34:56 ◼   ► of September, which is Childhood Cancer Awareness Month.

00:34:59 ◼   ► Um, but we do it because St.

00:35:01 ◼   ► Jude treats some of the sickest kids in the world, and they do that

00:35:06 ◼   ► without regard to the family's ability to pay, without regard from where they're from,

00:35:11 ◼   ► what they look like, what they believe, what they think.

00:35:13 ◼   ► St.

00:35:14 ◼   ► Jude is in the business of curing children.

00:35:14 ◼   ► And there's a lot of stuff in the world that's bad.

00:35:21 ◼   ► Childhood cancer is the worst.

00:35:25 ◼   ► And we're trying to beat it through St.

00:35:26 ◼   ► Jude.

00:35:27 ◼   ► It's the worst, man.

00:35:28 ◼   ► I'm off the talking points for sure.

00:35:30 ◼   ► But you really are.

00:35:31 ◼   ► It's the worst.

00:35:32 ◼   ► You're veering like close in the world.

00:35:34 ◼   ► It's not September yet.

00:35:35 ◼   ► It's this is this is just between us.

00:35:37 ◼   ► So you're just speaking.

00:35:38 ◼   ► This is just Steven.

00:35:39 ◼   ► This is just me.

00:35:39 ◼   ► Yeah, this is not yeah.

00:35:40 ◼   ► Oh, I saw you join the uh host version of the copy reads.

00:35:44 ◼   ► Yeah, I uh Mike very quickly opened the Google document because Steven was just

00:35:50 ◼   ► a man.

00:35:50 ◼   ► He's just gone.

00:35:51 ◼   ► So I was like, maybe someone needs to open the channel.

00:35:53 ◼   ► Oh, Jill joined.

00:35:54 ◼   ► Oh no.

00:35:55 ◼   ► Yeah.

00:35:56 ◼   ► You're in trouble now, buddy.

00:35:57 ◼   ► Yeah.

00:35:57 ◼   ► So let me give you some some real numbers.

00:35:59 ◼   ► An estimated 400,000 children worldwide get cancer each year.

00:36:04 ◼   ► And when St.

00:36:04 ◼   ► Jude opened back in 1962, it was considered largely incurable.

00:36:10 ◼   ► Um but since then, St.

00:36:12 ◼   ► Jude has helped push the overall survival rate in the US from 20% to

00:36:16 ◼   ► more than 80%.

00:36:18 ◼   ► But they're not happy with that because 80% is not a hundred.

00:36:21 ◼   ► And worldwide, those numbers vary in huge ways.

00:36:25 ◼   ► Again, we're gonna talk some more that later this month about what St.

00:36:27 ◼   ► Jude is doing about that, um, getting treatment, getting medication shared around the world.

00:36:32 ◼   ► But uh this is all made possible through people who give and donate.

00:36:37 ◼   ► And I can tell you firsthand, because my family's a St.

00:36:40 ◼   ► Jude family, my 17 year old son was diagnosed with a with brain cancer

00:36:44 ◼   ► when he was just six months old.

00:36:47 ◼   ► Saint Jude is incredible.

00:36:49 ◼   ► And the fact that you don't have to worry about paying for the world-class

00:36:55 ◼   ► treatment you're getting is an unbelievable gift.

00:36:59 ◼   ► And so we would love to have you join us.

00:37:01 ◼   ► Uh Mike, you want to talk a little bit about kind of some stuff

00:37:04 ◼   ► we're doing this month.

00:36:59 ◼   ► Oh, there's so many things.

00:37:06 ◼   ► There's there's like the things they continue.

00:37:09 ◼   ► Um, this September, you can help St.

00:37:12 ◼   ► Jude give kids with cancer hope for more tomorrow.

00:37:16 ◼   ► And we're inviting you, as a member of the relay community, to help us

00:37:19 ◼   ► reach our farm raising goal, which is $700,000 this year for Childhood Cancer Awareness

00:37:25 ◼   ► Month.

00:37:25 ◼   ► There are multiple ways that you can support the campaign.

00:37:28 ◼   ► All of the information is at Saint Jude.org/slash relay.

00:37:31 ◼   ► That's obviously where you can go to make a donation.

00:37:34 ◼   ► If you just want to make a donation, we will appreciate that greatly.

00:37:37 ◼   ► Your donation can unlock some great rewards for you.

00:37:40 ◼   ► Uh donors making an individual gift of sixty dollars or more will be eligible

00:37:45 ◼   ► to redeem a digital bundle of campaign-themed warp papers and the beautiful macOS screensaver

00:37:51 ◼   ► developed by uh the famous about screen peakalc about screen maker James Thompson.

00:37:58 ◼   ► So thank you to James for that, and also to Jelly for the incredible

00:38:01 ◼   ► work that they've made for us uh this year.

00:38:03 ◼   ► Uh it's uh what would you what would you say the theme is, Stephen?

00:38:08 ◼   ► Western?

00:38:08 ◼   ► Yeah, it's the it's the old West.

00:38:10 ◼   ► We're cowboys.

00:38:12 ◼   ► Yeah.

00:38:13 ◼   ► If you haven't seen the artwork, my work is truly unbelievable.

00:38:17 ◼   ► Um go look at it.

00:38:18 ◼   ► Create some really interesting conversations where Steven was uh so I was we've got

00:38:22 ◼   ► the podcast on coming.

00:38:24 ◼   ► We'll talk about that later.

00:38:25 ◼   ► But Stephen was like, everybody, be aware cowboy does not mean farmer.

00:38:31 ◼   ► That's right.

00:38:32 ◼   ► There's some very specific uh uh wardrobe direction that we got from Steven this

00:38:37 ◼   ► year in the artwork.

00:38:39 ◼   ► That's right.

00:38:40 ◼   ► Uh so you please go and look at that on the page because it

00:38:43 ◼   ► really is incredible.

00:38:43 ◼   ► And if you make a gift of $100 or more, you can redeem the

00:38:44 ◼   ► 2026 Western themed sticker pack where you get a sticker of all of the

00:38:51 ◼   ► hosts in our in our Western garb uh along with some additional St.

00:38:55 ◼   ► Jude and relay stickers.

00:38:57 ◼   ► But ultimately, the reason you're doing this is to give these kids more tomorrow's.

00:39:02 ◼   ► So go to St.

00:39:03 ◼   ► Jude.org slash relay.

00:39:04 ◼   ► You can donate.

00:39:05 ◼   ► You can also start a fundraiser of your own.

00:39:08 ◼   ► So this is a great way for you to be able to extend the

00:39:12 ◼   ► message of St.

00:39:12 ◼   ► Jude to your own friends, your family, your workplace.

00:39:16 ◼   ► Uh, and you can raise money there.

00:39:18 ◼   ► Um, it all goes into our overall total, and there are some really awesome

00:39:22 ◼   ► incentives for fundraising.

00:39:24 ◼   ► Lots of like fun physical rewards.

00:39:26 ◼   ► Um, the the challenge coins this year are unbelievably cool and this loads of

00:39:31 ◼   ► stuff.

00:39:31 ◼   ► Right here.

00:39:32 ◼   ► Um, no one can see that, including me, but I'm pleased that you have

00:39:35 ◼   ► them.

00:39:36 ◼   ► Well uh Saint Jude.org slash relay.

00:39:38 ◼   ► You can go and find out more about all of this.

00:39:40 ◼   ► Um, you know, we talk about a lot of things throughout the month, uh,

00:39:43 ◼   ► and and we will do as we go up to the podcast of time,

00:39:47 ◼   ► which is at the end of the campaign this year.

00:39:49 ◼   ► Um, and Stephen mentioned it, you know, like the reason that we started doing

00:39:54 ◼   ► this uh is honestly like a a thank you to St.

00:39:58 ◼   ► Jude for saving Josiah's life, right?

00:40:00 ◼   ► I think that's why we started this.

00:40:02 ◼   ► But I think now, like at this point, we're just really committed to ending

00:40:06 ◼   ► childhood cancer.

00:40:07 ◼   ► Yeah, man.

00:40:08 ◼   ► That's that's what we're doing now, and like we can do it together.

00:40:12 ◼   ► Like every year we chip away.

00:40:14 ◼   ► Look, this year we're gonna pass $5 million dollars raised since 2019 for the

00:40:19 ◼   ► kids of St.

00:40:19 ◼   ► Jude.

00:40:20 ◼   ► And that is what we did that together, and you can continue to help

00:40:24 ◼   ► us as we uh push further and further to helping out all these wonderful

00:40:28 ◼   ► children and all the people that make it possible.

00:40:30 ◼   ► So please go to St.

00:40:29 ◼   ► Jude.org slash relay, get involved as you always do.

00:40:35 ◼   ► Thank you so much.

00:40:37 ◼   ► This episode of Connected is brought to you by 11 Labs.

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00:42:15 ◼   ► If we were to offer phone support here at Relay for our membership, for

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00:43:01 ◼   ► Our thanks to 11 labs for their support of the show and all of

00:43:05 ◼   ► Relay.

00:43:10 ◼   ► What is next?

00:43:11 ◼   ► New Macs.

00:43:12 ◼   ► Well, I'll do it then.

00:43:13 ◼   ► There's new Macs, everyone.

00:43:14 ◼   ► Yeah.

00:43:15 ◼   ► What's wrong with the transition?

00:43:16 ◼   ► This is a good transition.

00:43:17 ◼   ► We're all selling right now.

00:43:18 ◼   ► It's been a minute.

00:43:19 ◼   ► We haven't done this in a year, you know?

00:43:21 ◼   ► New Macs?

00:43:23 ◼   ► Yes.

00:43:26 ◼   ► Remember the downstairs computer?

00:43:27 ◼   ► They're just like, hey, here you go.

00:43:28 ◼   ► It's actually downstairs right now.

00:43:31 ◼   ► Right now.

00:43:34 ◼   ► If you want me to go get it.

00:43:35 ◼   ► I was taking some medicine.

00:43:37 ◼   ► Oh.

00:43:39 ◼   ► I had taken some I'd taken some.

00:43:40 ◼   ► No, that's fine.

00:43:41 ◼   ► It was the point.

00:43:42 ◼   ► I'd taken some pills out of uh Blister Pack.

00:43:44 ◼   ► And then you said, Mike, why don't you tell everyone?

00:43:46 ◼   ► I was like, okay, well, I'll wait then.

00:43:48 ◼   ► And then you saw it speaking again.

00:43:50 ◼   ► So I thought maybe now's the time, but it still wasn't the time.

00:43:53 ◼   ► But now I will tell you about Macs.

00:43:55 ◼   ► So we've got new Mac minis, new Mac Studios.

00:44:01 ◼   ► Yeah, what?

00:44:03 ◼   ► Yeah, I mean, I to me, the interesting thing, or the surprise.

00:44:07 ◼   ► I'm not surprised that these products exist.

00:44:09 ◼   ► I'm I'm mostly surprised about the Mac Mini.

00:44:14 ◼   ► Because they're doing to the Mac Mini kind of like what they did to

00:44:17 ◼   ► the Mac Studio last time, where they're like, what if we give you two

00:44:21 ◼   ► completely different chip generations in one?

00:44:24 ◼   ► So the new Mac Mini, the base Mac Mini has an M6 chip.

00:44:30 ◼   ► First time?

00:44:31 ◼   ► Which is the first M6, yeah.

00:44:33 ◼   ► Didn't the M5 come out like 10 months ago or something?

00:44:37 ◼   ► It was October, I think.

00:44:40 ◼   ► Yeah.

00:44:40 ◼   ► So it's it's um it's pretty wild that we're already on the M5 on

00:44:45 ◼   ► the M6.

00:44:47 ◼   ► And the Pro version is the M5 Pro.

00:44:51 ◼   ► So that's what you can get for your Mac Mini right now.

00:44:54 ◼   ► So the M6 is a new chip generation.

00:44:56 ◼   ► It's uh assumedly this core will also be the core for the A20 for

00:45:02 ◼   ► the pro iPhones.

00:45:04 ◼   ► And what is notable about this is Apple's first two nanometer process.

00:45:10 ◼   ► Itty bitty.

00:45:11 ◼   ► We're getting we're getting down there.

00:45:13 ◼   ► We are?

00:45:14 ◼   ► We are that's that's John Turnis is carving those by hand, people.

00:45:18 ◼   ► Yeah, there's not many more nanometers to go, and then we're we're done with

00:45:21 ◼   ► that.

00:45:22 ◼   ► What's after nanometers?

00:45:23 ◼   ► Me and Jason spoke about this.

00:45:25 ◼   ► He knows, and I don't remember, and it sounded ridiculous.

00:45:27 ◼   ► Um, but yeah, that there is there is something.

00:45:30 ◼   ► There's like another thing.

00:45:31 ◼   ► Uh the M6 chip has uh Apple's first 12 core CPU in the base

00:45:37 ◼   ► M series.

00:45:38 ◼   ► It features six efficiency cores, four performance cores, and two supercores.

00:45:43 ◼   ► Reading from the uh aforementioned Jason Snell, according to Apple, each core design is

00:45:49 ◼   ► focused on a different primary task.

00:45:51 ◼   ► Efficiency cores are meant to sit power, useful for when running simple background tasks.

00:45:56 ◼   ► Performance cores are optimized for complex multi-threaded jobs, and supercores were created to offer

00:46:03 ◼   ► the highest possible single threaded performance.

00:46:06 ◼   ► And you'll remember I think it was in the one of the M5 chip

00:46:11 ◼   ► revisions, they like rebranded a bunch of the cores to bring supercore in.

00:46:16 ◼   ► I think it was like they super in performance or something.

00:46:19 ◼   ► And they retrofitted like oh those other cores we have they would also be

00:46:24 ◼   ► classed as this.

00:46:24 ◼   ► Yeah.

00:46:25 ◼   ► So but that's a lot of cores uh in a in a base chip

00:46:28 ◼   ► like that is a powerful chip sitting in the M6.

00:46:31 ◼   ► The no this is confusing the neural engine is now two 16 core neural

00:46:35 ◼   ► engines instead of one it's I don't know why it's they don't I mean

00:46:40 ◼   ► I'm sure there's a really good reason why it's not a 32 core engine

00:46:43 ◼   ► but it's two 16 cores um but that's what they have so obviously it's

00:46:48 ◼   ► two times faster because they they put a second one in uh there is

00:46:52 ◼   ► a 12 core GPU and every core has a neural accelerator instead of there

00:46:57 ◼   ► being just one so this results in four times faster AI performance and two

00:47:02 ◼   ► times faster graphics than the M4 Mini.

00:47:07 ◼   ► Just pausing on this for a second so the M6 this is the chip

00:47:11 ◼   ► that they're abandoning if you uh follow Mark German's right that there will he

00:47:16 ◼   ► has said that there will not be an M6 Pro Max or Ultra.

00:47:21 ◼   ► And they'll go straight to the M7.

00:47:23 ◼   ► But this sounds like a very capable, powerful chip.

00:47:27 ◼   ► Yeah, it does.

00:47:28 ◼   ► So what is gonna be in that M7 chip?

00:47:31 ◼   ► I you know, I think that I was reflecting on like it's hard to

00:47:34 ◼   ► believe we've had six generations of this now.

00:47:37 ◼   ► I kind of think that every time it's like these are so good and

00:47:40 ◼   ► they age so gracefully.

00:47:42 ◼   ► Like I have no interest in updating my M4 Mac MacBook Pro for a

00:47:47 ◼   ► long time.

00:47:48 ◼   ► And it's just they're really doing such a good job with these.

00:47:52 ◼   ► Uh you know, surely if they if they don't do the Pro Max Ultra,

00:47:56 ◼   ► there are technical reasons for it that we may we may never know.

00:47:59 ◼   ► Well, I mean, they said it's they want more AI power, right?

00:48:03 ◼   ► But like you can just do how much.

00:48:05 ◼   ► I mean, uh surely it's I mean, you would assume it's gonna be pretty

00:48:10 ◼   ► significant.

00:48:10 ◼   ► Like they've worked out something pretty significant that they're bringing forward.

00:48:14 ◼   ► Um, and so you know, maybe the M7 has the same kind of core

00:48:19 ◼   ► counts for the CPU and GPU, but the neural engine, maybe they're making big

00:48:26 ◼   ► advancements there that is more than just putting two 16 core engines together or

00:48:31 ◼   ► something like that.

00:48:32 ◼   ► But it's just interesting.

00:48:34 ◼   ► I mean, we're gonna talk in a minute.

00:48:35 ◼   ► Federica wrote a great article kind of breaking down the ultra and it's kind

00:48:40 ◼   ► of um what it can mean for AI, but it's like that already sounds

00:48:44 ◼   ► so powerful.

00:48:45 ◼   ► I have a good quote to read in a minute, that like it's baffling

00:48:49 ◼   ► to me that they feel the need to jump the entire M6 generation because

00:48:56 ◼   ► they've got something else.

00:48:57 ◼   ► Like, what on earth is that gonna be?

00:48:58 ◼   ► So that'd be interesting.

00:49:00 ◼   ► But we'll park that for now because we don't have any details.

00:49:02 ◼   ► Come back to the Mac Mini.

00:49:04 ◼   ► This is the sad part.

00:49:05 ◼   ► The Mac mini has a new base price of eight hundred and ninety-nine dollars

00:49:09 ◼   ► at the same configuration of RAM and SSD.

00:49:12 ◼   ► So it's $100 more expensive than the price increase they had just done, which

00:49:17 ◼   ► overall now makes the current Mac Mini 50% more expensive than the pre-price increase

00:49:25 ◼   ► model for the same configuration.

00:49:29 ◼   ► Rough.

00:49:29 ◼   ► Which is rough.

00:49:31 ◼   ► Rough.

00:49:32 ◼   ► At least for this, yeah, for the for that configuration.

00:49:34 ◼   ► The M5 Pro model starts at $16.99, which is up a hundred also up

00:49:40 ◼   ► a hundred dollars.

00:49:42 ◼   ► All of the Mac minis get Wi-Fi 7, Bluetooth 6, and 2.5 gigabit giv

00:49:47 ◼   ► gigabit Ethernet as standard.

00:49:49 ◼   ► That's cool.

00:49:49 ◼   ► That's really cool to have 2.5 as the base.

00:49:52 ◼   ► Yeah.

00:49:52 ◼   ► You can still go up to 10.

00:49:54 ◼   ► Yeah.

00:49:54 ◼   ► Um, but it starts at the base.

00:49:56 ◼   ► The M6 chip gets Thunderbolt 4.

00:50:00 ◼   ► The M5 Pro gets Thunderbolt 5.

00:50:03 ◼   ► Yeah.

00:50:04 ◼   ► Yeah.

00:50:04 ◼   ► That's just a bandwidth issue, I think, more than anything.

00:50:07 ◼   ► Yeah.

00:50:08 ◼   ► Um 2.5 is sweet though.

00:50:10 ◼   ► I use a Belkin adapter on my M4 Mac Mini to get it up

00:50:14 ◼   ► to 2.5 gig.

00:50:15 ◼   ► And uh I mean that's fine.

00:50:17 ◼   ► That works really well, but uh that's really cool to see them do 2.5.

00:50:21 ◼   ► And uh I I you know and the Mac Studio, I think it's all

00:50:24 ◼   ► 10 gig on the Mac Studio, so this is a nice it the I

00:50:28 ◼   ► feel like the relationship between the Mac Mini and the Mac Studio still makes

00:50:31 ◼   ► sense.

00:50:33 ◼   ► Speaking of the Mac Studio, yes.

00:50:35 ◼   ► So we have M5 Max and M5 Ultra.

00:50:38 ◼   ► This is a quote from Apple.

00:50:40 ◼   ► M5 Ultra, the ultimate powerhouse for Pro and AI workloads, uses next generation Ultra

00:50:46 ◼   ► Fusion technology to form a quad die architecture for the first time in an

00:50:50 ◼   ► M series system on a chip.

00:50:52 ◼   ► So they've pushed their technology forward to allow them to do this, like bringing

00:50:57 ◼   ► a bunch of chips together.

00:50:58 ◼   ► Um quad die.

00:51:01 ◼   ► Wasn't this some this was like a there was like a big set of

00:51:05 ◼   ► rumors about this a long time ago, right?

00:51:07 ◼   ► Yeah, so a long time ago, like I think even in like the M1

00:51:10 ◼   ► days, there was rumor, and I think some evidence to suggest that there was

00:51:15 ◼   ► going to be a quad or an extreme chip at the high end.

00:51:19 ◼   ► Because up until this point, the ultra has been two maxes fused together with

00:51:24 ◼   ► the um that ultrafusion like edge on the side of them.

00:51:28 ◼   ► And this is really what those old rumors said is like there's gonna be

00:51:34 ◼   ► four of them put together.

00:51:36 ◼   ► What is it?

00:51:36 ◼   ► Four pros?

00:51:38 ◼   ► It is a quad die architecture.

00:51:42 ◼   ► Yeah, but like what are the quads though?

00:51:44 ◼   ► Uh I'm not sure off the top of that.

00:51:46 ◼   ► Right, you know what I mean?

00:51:47 ◼   ► Like, let's see.

00:51:48 ◼   ► Is it four maxes?

00:51:50 ◼   ► I think it's four maxes.

00:51:52 ◼   ► I would assume, but I haven't done that for I mean, we could do

00:51:55 ◼   ► some math.

00:51:56 ◼   ► Yeah, we can we can't have math for you.

00:51:59 ◼   ► We have the power.

00:52:00 ◼   ► But the the what's what's interesting to me about this is that it's just

00:52:04 ◼   ► the ultra that it's they're not doing something above the ultra, and that feels

00:52:09 ◼   ► tied to like the Mac Pro decision, and like if the Mac Pro had

00:52:12 ◼   ► been successful in the Apple Silicon era, part of the story was like well,

00:52:16 ◼   ► maybe the studio will max out with the ultra chip, and then the Mac

00:52:20 ◼   ► Pro, you get the Ultra or the Quad, you know, whatever they were gonna

00:52:23 ◼   ► call it.

00:52:24 ◼   ► Um, but they've gone this route instead, and I mean if if you So

00:52:29 ◼   ► M5 Ultra uses Ultra Fusion to connect to two dual die M5 Max chips

00:52:35 ◼   ► to form the quad die architecture.

00:52:38 ◼   ► Okay, so it's two of two.

00:52:40 ◼   ► Two of two pros then.

00:52:42 ◼   ► Yeah, effectively.

00:52:43 ◼   ► Right?

00:52:43 ◼   ► Yeah.

00:52:44 ◼   ► Because the max is two pros.

00:52:45 ◼   ► Yep.

00:52:46 ◼   ► The ultra is four pros.

00:52:48 ◼   ► That's aka two maxes.

00:52:44 ◼   ► Yeah.

00:52:53 ◼   ► Yeah.

00:52:53 ◼   ► So that will get you up to 26 CPU cores, up to 80 GPU

00:52:58 ◼   ► cores, and a max RAM of 512 gigabytes, which I do not believe is

00:53:02 ◼   ► the maximum that this computer can support.

00:53:04 ◼   ► Surely not.

00:53:06 ◼   ► And not even till October.

00:53:08 ◼   ► You can't do the 512 version until a month later.

00:53:11 ◼   ► Um yeah, I would imagine that this architecture, because something else that has been

00:53:14 ◼   ► rumored.

00:53:16 ◼   ► Um, I'm not sure if Gurm what generation Gurman has pinned this to, so

00:53:20 ◼   ► maybe I'm I'm mixing things up a little bit.

00:53:22 ◼   ► But the old Intel Mac Pro could go to 1.5 terabytes of RAM.

00:53:28 ◼   ► And Apple Silicon has not met that, and there have been rumors that Apple

00:53:32 ◼   ► is getting close to that.

00:53:33 ◼   ► I would imagine that this new Ultra could probably do a terabyte of memory,

00:53:39 ◼   ► just kind of off the top of my head.

00:53:42 ◼   ► But they can't get it, and if they could, you can't afford it.

00:53:47 ◼   ► And so this, you know, I would imagine that if the world were different,

00:53:50 ◼   ► this high-end machine may have different options.

00:53:54 ◼   ► Yeah.

00:53:54 ◼   ► Yeah, that would make sense.

00:53:57 ◼   ► Uh this machine, the uh M5 Max version starts at $2,499, which is the

00:54:05 ◼   ► same as the M4 model.

00:54:07 ◼   ► It was originally 1,999.

00:54:09 ◼   ► The M5 Ultra starts at $5,000.

00:54:14 ◼   ► $5,499, which is up $200 from what it's replacing.

00:54:22 ◼   ► Again, originally $3,999.

00:54:26 ◼   ► Both of these machines can be ordered now, but they're not shipping until the

00:54:29 ◼   ► 22nd of September, which is a very long lead time.

00:54:32 ◼   ► I've heard some people suggest that maybe there's like they're trying to manage demand

00:54:38 ◼   ► for these computers.

00:54:43 ◼   ► I could see that.

00:54:44 ◼   ► Maybe they're trying not to ship too many of these to local shipping places

00:54:49 ◼   ► and just do a bit more build-to-order on them.

00:54:52 ◼   ► Maybe.

00:54:58 ◼   ► Yep.

00:54:58 ◼   ► Yep.

00:54:58 ◼   ► That and iOS, I'm sure.

00:55:00 ◼   ► Um that date's not super surprising.

00:55:02 ◼   ► I mean, that's you know, new iPhone week, so yeah, but you know the

00:55:07 ◼   ► Macs sometimes like I mean, I know it's not it hasn't been like this

00:55:11 ◼   ► in a while, but sometimes the Macs lifts.

00:55:13 ◼   ► Sometimes it lacks the iPhone's date.

00:55:15 ◼   ► Yeah.

00:55:15 ◼   ► Um I think the most interesting thing about the this announcement is that it's

00:55:19 ◼   ► in August.

00:55:20 ◼   ► Like the the number of computers Apple has announced in August is very short.

00:55:25 ◼   ► And and you're you're doing it before the iPhone event.

00:55:29 ◼   ► Like you're are you just clearing the decks before the iPhone event?

00:55:31 ◼   ► This is what's going on there.

00:55:33 ◼   ► The timing is just they must be, right?

00:55:34 ◼   ► Yeah, the timing is just a little unusual.

00:55:37 ◼   ► I mean, well, okay, I think there's two things that could be going on

00:55:40 ◼   ► here.

00:55:41 ◼   ► One, you could be clearing the decks before the iPhone event, or two, you've

00:55:44 ◼   ► only now got your components together.

00:55:47 ◼   ► Yeah, but if they require Golden Gate, like I guess you could have built

00:55:51 ◼   ► them in a way that they didn't, but yeah.

00:55:54 ◼   ► Um, but yeah.

00:55:56 ◼   ► Anyways, it's yeah, it's fascinating.

00:55:58 ◼   ► Um require Golden Gate now.

00:56:02 ◼   ► Yeah.

00:56:03 ◼   ► Yeah, if they were gonna be in the spring, a Tahoe would have supported

00:56:06 ◼   ► them.

00:56:06 ◼   ► Yeah.

00:56:08 ◼   ► The announcement is also interesting.

00:56:10 ◼   ► You know, these were press releases, but also some fun video stuff.

00:56:14 ◼   ► Do you want to talk about influencers?

00:56:16 ◼   ► Well, Apple have kind of done their own influencer marking.

00:56:19 ◼   ► So the Halo Apple account, which is a very good social media account.

00:56:23 ◼   ► I follow them on Instagram.

00:56:25 ◼   ► I like it.

00:56:26 ◼   ► It's good.

00:56:26 ◼   ► They they share a bunch of interesting stuff there.

00:56:29 ◼   ► They posted a video, like a reel.

00:56:32 ◼   ► It's Shelly Goldberg, who's Apple's V A VP of hardware engineering, uh engineering.

00:56:38 ◼   ► And it's essentially like a social media forward version of like one of their

00:56:46 ◼   ► keynote videos.

00:56:47 ◼   ► So she's showing off the products.

00:56:50 ◼   ► She's in a lab.

00:56:51 ◼   ► The lab is very empty.

00:56:54 ◼   ► Completely empty, which is funny because in the keynotes, they kind of like dress

00:56:58 ◼   ► them up, and there's just nothing on any table.

00:57:00 ◼   ► Like they're completely empty, which is funny.

00:57:03 ◼   ► This video I find interesting for a bunch of reasons.

00:57:06 ◼   ► Shelly's good at presenting the product.

00:57:07 ◼   ► She's talking through what they have, like it's fun animations and stuff.

00:57:10 ◼   ► This looks very much shot on iPhone.

00:57:14 ◼   ► Yes, for sure.

00:57:15 ◼   ► In a way that they're shot on iPhone keynotes don't look shot on iPhone.

00:57:20 ◼   ► Which makes me think that someone was just holding an iPhone.

00:57:23 ◼   ► Which is good.

00:57:25 ◼   ► Do this.

00:57:25 ◼   ► Like this is looks like a made on iPhone Apple commercial thing.

00:57:32 ◼   ► Yeah.

00:57:32 ◼   ► It looks like an influencer video with fancy graphics.

00:57:35 ◼   ► Yeah.

00:57:35 ◼   ► Yeah.

00:57:36 ◼   ► That's what they're trying to get to, right?

00:57:37 ◼   ► Uh, I think it's makes tons of sense.

00:57:40 ◼   ► Yeah.

00:57:40 ◼   ► So I I thought it was good, and Shelley did a good job.

00:57:43 ◼   ► And it's like this, this is like the perfect kind of thing for this

00:57:46 ◼   ► account.

00:57:46 ◼   ► Mm-hmm to do these kinds of things.

00:57:49 ◼   ► Like, yeah, why not?

00:57:50 ◼   ► Just do it.

00:57:51 ◼   ► Get weird.

00:57:52 ◼   ► You know.

00:57:53 ◼   ► Yeah.

00:57:54 ◼   ► And I mentioned Federico wrote an article uh about the kind of local AI

00:57:59 ◼   ► possibilities for these.

00:58:03 ◼   ► Um I'm gonna read some quotes from Federico's article, and then maybe I'm sure

00:58:07 ◼   ► you, as the writer of that article, I'm sure you'll probably have some stuff

00:58:10 ◼   ► to say about those.

00:58:11 ◼   ► Um as someone who's been working with an M3 Ultra Mac Studio with 512

00:58:16 ◼   ► gigabytes of RAM for the past year, with a particular focus on local AI

00:58:20 ◼   ► models and performance gains enhanced by Apple's MLX framework.

00:58:24 ◼   ► I am very interested in these new machines.

00:58:26 ◼   ► The M5 Ultra's performance would be faster than any AI chatbot website.

00:58:31 ◼   ► It'd be faster than many providers who offer a fast mode for their models,

00:58:36 ◼   ► and it'd only be second to either dedicated Nvidia PC clusters at home or

00:58:42 ◼   ► specialized inference providers such as Cerebrus or Grok, which are running in full blown

00:58:48 ◼   ► data centers.

00:58:49 ◼   ► You would need a computer that is likely going to cost more than $20,000

00:58:52 ◼   ► to make it happen, but it'd still be possible on a single machine that

00:58:55 ◼   ► is small, quiet, and that in theory any consumer can buy off the shelf.

00:59:00 ◼   ► So you having looked at what Apple has published about this, you seem very

00:59:06 ◼   ► enthused by the capability and performance of the Ultra.

00:59:10 ◼   ► I think both the M6 and the M5 Ultra are interesting, very interesting at

00:59:16 ◼   ► the two opposite ends of the spectrum.

00:59:18 ◼   ► Um the M6 as a, you know, in the in the Mac mini for

00:59:23 ◼   ► running these small local models that are based on the mixture mixture of experts

00:59:30 ◼   ► architecture, the same one that Apple talked about, a WWDC.

00:59:33 ◼   ► So you have these small local models from China, mostly like Quen 3.8, for

00:59:38 ◼   ► example, is one of them, um, that are achieving really solid levels of performance,

00:59:45 ◼   ► but they struggle to run right now on an M4 Mac Mini, right?

00:59:49 ◼   ► You can try them, right?

00:59:51 ◼   ► Um, that Quen model that came out a few weeks ago that has been

00:59:56 ◼   ► generally really well reviewed and tested by people, but if you try to use

01:00:00 ◼   ► it on an M4 Mac mini, you get like eight to ten tokens per

01:00:06 ◼   ► second, which is very, very slow.

01:00:08 ◼   ► Like you're looking at you're looking at the terminal or you're looking at a

01:00:12 ◼   ► uh at a chatbot UI and the characters just appear one after the other.

01:00:17 ◼   ► Um theoretically, so my my big question was like with this performance gains that

01:00:22 ◼   ► Apple is talking about, is the performance gonna scale linearly from the M4 to

01:00:27 ◼   ► the M6 or from the M3 Ultra to the M5 Ultra?

01:00:30 ◼   ► And it sounds like it will.

01:00:32 ◼   ► So when Apple says you're gonna get 4x the performance, which is the common

01:00:35 ◼   ► thread for local AI.

01:00:37 ◼   ► Uh if you look at the numbers and you look at the M6 and

01:00:39 ◼   ► you look at the M5 Ultra, Apple is pretty consistent in saying you get

01:00:43 ◼   ► 4x the performance, whether you're coming from the base chip or whether you're coming

01:00:47 ◼   ► from the previous fancy ultra chip.

01:00:49 ◼   ► So it's four times faster.

01:00:51 ◼   ► That means on a Mac Mini, that Quen model suddenly becomes something that you

01:00:55 ◼   ► can run at like 50-ish, 50 to 55 tokens per second, which is very

01:01:01 ◼   ► acceptable, I would say.

01:01:02 ◼   ► I mean, if you're like a and if you're using Claude and you go

01:01:06 ◼   ► to the Cloud website, sometimes you get even slower performance than that when you're

01:01:11 ◼   ► talking to Claude.

01:01:12 ◼   ► Um at the very opposite end, right?

01:01:15 ◼   ► The M5 Ultra, that becomes really interesting for a bunch of reasons.

01:01:20 ◼   ► Um those small models, like the same Quen that I that I mentioned, um,

01:01:26 ◼   ► I can run it right now at a very respectable uh 40 something, like

01:01:33 ◼   ► on 48 tokens per second.

01:01:35 ◼   ► Uh now that becomes uh 160 on an M5 Ultra Mac Studio, which is

01:01:40 ◼   ► really fast.

01:01:40 ◼   ► To give you some context.

01:01:44 ◼   ► Some some examples of what those numbers mean.

01:01:47 ◼   ► Like what would I see?

01:01:50 ◼   ► You would see text appear really quickly.

01:01:52 ◼   ► Okay.

01:01:52 ◼   ► When rather than text, it would be like kicking through or something.

01:01:56 ◼   ► You would see two things.

01:01:57 ◼   ► You would see when you hit enter, right?

01:02:00 ◼   ► On your prompt, you would see the response come in much more quickly than

01:02:05 ◼   ► before.

01:02:06 ◼   ► That is a a product of uh two metrics, the so-called time to first

01:02:12 ◼   ► token.

01:02:13 ◼   ► Right.

01:02:13 ◼   ► So, like how much does it take the model running on that computer to

01:02:18 ◼   ► produce the first token of the response?

01:02:21 ◼   ► Uh, but also it means that prompt processing is much quicker than before.

01:02:26 ◼   ► Um, so that's the first thing you're gonna see.

01:02:28 ◼   ► It takes less for the first bit of the response to appear on screen.

01:02:33 ◼   ► When it does appear, you will also see the text go faster in the

01:02:37 ◼   ► response, right?

01:02:39 ◼   ► So uh and it's hard to say on a pod, it's hard to explain

01:02:42 ◼   ► on a podcast, like what's the difference between 50 tokens per second or 160

01:02:45 ◼   ► tokens per second.

01:02:46 ◼   ► It's fa it's much faster.

01:02:48 ◼   ► Uh to but I could give you some for people of a certain age,

01:02:53 ◼   ► like we are.

01:02:53 ◼   ► Yeah, it was like it sound kind of sounds like how you used to

01:02:57 ◼   ► watch images load on the internet.

01:03:00 ◼   ► Like, I'll give you, I'll give you one, I'll give you one better.

01:03:02 ◼   ► Uh so imagine that imagine that um 10 tokens per second is like old

01:03:09 ◼   ► uh 56k modem connection.

01:03:13 ◼   ► Yeah.

01:03:13 ◼   ► Uh 60ish, it's like going to DSL, you know, 20 years ago.

01:03:18 ◼   ► Um, 150 is like going to basic fiber, uh, like one gigabit fiber, like

01:03:25 ◼   ► really fast, much faster than before.

01:03:27 ◼   ► Then you have the really fast, really, really fast specialized AI chips, uh, like

01:03:35 ◼   ► the one that OpenAI teamed up with Cerebras.

01:03:39 ◼   ► Those can hit like 700 tokens per second.

01:03:43 ◼   ► That is like the equivalent of 10 gigabit fiber.

01:03:46 ◼   ► Okay.

01:03:46 ◼   ► So that's sort of the context.

01:03:48 ◼   ► Um, so that you could like and but those are like literally specialized huge

01:03:54 ◼   ► chips that only do AI processing.

01:03:57 ◼   ► Like consumers cannot purchase those things.

01:04:00 ◼   ► Right.

01:04:00 ◼   ► Um, they only exist in well, not yet.

01:04:04 ◼   ► You know, well, suppose this M7, you know, like but the idea with this

01:04:09 ◼   ► M5 Ultra, so at WWDC, Apple was they gave us this demo of four

01:04:14 ◼   ► M3 Ultra Mac Studios chained together with EXO labs, which is like EXO is

01:04:20 ◼   ► this application that uses Thunderbolt 5 and this technology called RDMA, I think, to

01:04:26 ◼   ► essentially split the memory allocation and the local inference across multiple uh Apple Silicon

01:04:33 ◼   ► chips.

01:04:34 ◼   ► And in that case, they were running Kimi K through Kimi K2, which has

01:04:38 ◼   ► been replaced by Kimi K3, it's a Chinese model.

01:04:41 ◼   ► They were running K2 on four Mac Studios with pretty good performance, like it's

01:04:45 ◼   ► a giant, like what two trillion model or something like that, and it was

01:04:50 ◼   ► running entirely locally on four Mac Studios.

01:04:53 ◼   ► Uh now the Apple is saying, well, you can do the same now with

01:04:58 ◼   ► Thunderbolt 5 and the M5 Ultra, but now it's four times faster.

01:05:04 ◼   ► So that means that existing models can were already possible before, like these big

01:05:09 ◼   ► giant open weights models, they're gonna be four times faster.

01:05:13 ◼   ► But it also open it also continues pushing the boundaries.

01:05:16 ◼   ► It also means like even bigger local models will be supported by this Mac

01:05:21 ◼   ► Studios chained together.

01:05:23 ◼   ► Now, obviously, we don't have the pricing for the 512 gig uh gigabyte version

01:05:29 ◼   ► of the Mac Studio, the M5 Ultra Mac Studio.

01:05:32 ◼   ► Uh we know that the fully spec'd um 256 gigabyte version will be just

01:05:38 ◼   ► short of 20,000.

01:05:40 ◼   ► Oh my gosh, I thought that was the maximum.

01:05:43 ◼   ► Uh no.

01:05:44 ◼   ► Oh, it's that is the it will keep going, but we just so realistically

01:05:47 ◼   ► we will be looking at 25k for the 512 full spec machine, right?

01:05:54 ◼   ► So essentially, like what like uh and and I'm very I'm very uh sympathetic

01:06:00 ◼   ► to the argument like this entire discussion about local AI is useless because to

01:06:05 ◼   ► get that kind of level of performance with with uh with a frontier uh

01:06:09 ◼   ► open source model, you're gonna have to spend uh 100,000.

01:06:14 ◼   ► And no consumer is gonna do that.

01:06:16 ◼   ► Like no sane regular listener of connected is gonna spend 100,000 to purchase four

01:06:26 ◼   ► M5 Ultra Mac Studios just to run Kimi K3 locally.

01:06:30 ◼   ► That's not gonna happen.

01:06:31 ◼   ► But this means that a small business or a medium-sized business, or you know,

01:06:39 ◼   ► uh dedicated Apple only data centers can suddenly find themselves in a pretty good

01:06:46 ◼   ► position to say, well, we can serve these models, or you know, if you're

01:06:50 ◼   ► a company and you wanna run AI locally and you can uh you have

01:06:54 ◼   ► the budget to allocate a hundred a hundred thousand dollars for four servers for

01:07:00 ◼   ► your company, that suddenly becomes a really interesting proposition because you don't have to

01:07:05 ◼   ► pay anybody, uh you know, you don't have to pay for cloud-based inference.

01:07:10 ◼   ► You retain all of your data because all of this stuff is running locally,

01:07:14 ◼   ► and you can chain multiple of these machines together.

01:07:18 ◼   ► It's cutting edge, right?

01:07:19 ◼   ► But like it's really expensive.

01:07:22 ◼   ► This technology now is that in a few years, it's like, you know, it's

01:07:28 ◼   ► in my Mac mini.

01:07:30 ◼   ► You know, like I would be my thinking.

01:07:32 ◼   ► You just stuff gets better, and over time I will be able to do

01:07:37 ◼   ► these kinds of things on hardware that does not cost $26,000 would be my

01:07:43 ◼   ► yeah, would be w how I would look at it.

01:07:45 ◼   ► Yeah.

01:07:46 ◼   ► Um I just wanna I just wanna put put it on the record that

01:07:50 ◼   ► I was not a local AI believer until last year, and things have really

01:07:57 ◼   ► turned around for me over the past six months.

01:07:59 ◼   ► And I'm I think I sit somewhere in the middle of it.

01:08:02 ◼   ► Like obviously, you cannot replace the cloud um AI providers with local AI.

01:08:09 ◼   ► Like I some people try, right?

01:08:12 ◼   ► I just don't think it's a nice experience for me.

01:08:15 ◼   ► What I have discovered, and I've discovered it the hard way by spending a

01:08:20 ◼   ► lot of money at first and then not spending that money anymore, that I

01:08:26 ◼   ► really like using local AI for um like side tasks that always run locally,

01:08:36 ◼   ► and the only cost that I have is my electricity.

01:08:40 ◼   ► To give you a very practical example, my iOS and iPad OS 27 review

01:08:45 ◼   ► is being obviously written by me manually, the old fashioned way, but the entire

01:08:52 ◼   ► organization of it.

01:08:54 ◼   ► So, like um, I have this databases for features for sources, uh, which are

01:09:02 ◼   ► like articles or YouTube videos or PDFs from Apple, um, screenshots that I took,

01:09:09 ◼   ► notes that I took, uh, bug reports that I wrote, all of these things

01:09:14 ◼   ► are being automatically organized for me all day long behind the scenes by a

01:09:20 ◼   ► local AI model running on my Mac Studio.

01:09:23 ◼   ► I have this uh four agents that use um this project called OMLX.

01:09:30 ◼   ► It's like uh an MLX app for the Mac.

01:09:33 ◼   ► And uh I used to spend a lot of money on Notion AI to

01:09:39 ◼   ► do all of this, and then the OpenAI API platform, and it was too

01:09:43 ◼   ► much, and I realized you know what, I'm just gonna do it locally.

01:09:46 ◼   ► And this is not gonna replace my main chatbot, but this is a thing

01:09:50 ◼   ► that needs to be running all the time.

01:09:52 ◼   ► So whenever I add a new screenshot or whenever I save a new feature,

01:09:58 ◼   ► I just want these agents to be always on in the background and automatically

01:10:02 ◼   ► process that note and say, is this note about the design chapter?

01:10:05 ◼   ► Or what features does this article contain?

01:10:08 ◼   ► And that runs locally all day long.

01:10:10 ◼   ► Um, and I don't give any money anymore to any cloud provider.

01:10:14 ◼   ► Because I guess there are some.

01:10:16 ◼   ► I mean, obviously, it's taking work from you right now to like consider the

01:10:21 ◼   ► tasks that you want to be completed.

01:10:24 ◼   ► Yes.

01:10:24 ◼   ► And then think about which one which of these could be achieved by a

01:10:31 ◼   ► local model.

01:10:31 ◼   ► Like what does not need to have the um like the what is it,

01:10:38 ◼   ► the uh world knowledge kind of stuff, right?

01:10:42 ◼   ► What are very mechanical tasks that can be automated?

01:10:46 ◼   ► And the turning point for me, um uh Jason is mentioning the same thing

01:10:51 ◼   ► in the Discord, uh, Deepseek V4 Flash.

01:10:54 ◼   ► That was the turning point for me.

01:10:55 ◼   ► It's a really good model that runs extremely well on a Mac Studio, and

01:11:00 ◼   ► it runs uh even better uh because of MLX.

01:11:04 ◼   ► So all this this the work that Apple has done to optimize local AI

01:11:08 ◼   ► for for Apple Silicon is really is really paying off for me.

01:11:13 ◼   ► What tool are you using to like interface with the model?

01:11:16 ◼   ► So it's called OMLX, it's an open source project that basically like mounts the

01:11:23 ◼   ► loads the model into memory.

01:11:25 ◼   ► Okay, and it's always loaded, and then it has a little uh you can

01:11:29 ◼   ► call it via the command line.

01:11:31 ◼   ► Right.

01:11:32 ◼   ► And uh the uh obviously I don't want to be looking at at that.

01:11:35 ◼   ► I don't want to be looking at a command line all day.

01:11:38 ◼   ► So I built my own pretty interface for all of this, which I will

01:11:43 ◼   ► talk about with the making of of the review.

01:11:46 ◼   ► I called it um Alexandria, uh like the library of Alexandria.

01:11:50 ◼   ► Oh, that's a good name.

01:11:51 ◼   ► That's really good.

01:11:52 ◼   ► Yeah, yeah.

01:11:53 ◼   ► So I built this.

01:11:54 ◼   ► Also, that library burned down, so be careful.

01:11:57 ◼   ► You're gonna need a fire extinguisher after all.

01:11:58 ◼   ► Oh my god, Federation.

01:11:59 ◼   ► So the idea, well, there's a reason for it.

01:12:02 ◼   ► The idea is that every September I'm done with this.

01:11:59 ◼   ► You burn it down.

01:12:06 ◼   ► And then I rebuild it.

01:12:08 ◼   ► Yeah.

01:12:08 ◼   ► Uh well, the library of Alexandria was never rebuilt.

01:12:11 ◼   ► But you know, you get my point.

01:12:13 ◼   ► I just wanted it to sound a little poetic, is all nice.

01:12:15 ◼   ► I like it.

01:12:16 ◼   ► But yeah, that's why I'm a believer in local AI now.

01:12:19 ◼   ► Because I I don't think you know, you can take it to an extreme.

01:12:22 ◼   ► You can be one of those people saying, I'm gonna replace my chatbots with

01:12:25 ◼   ► local AI.

01:12:26 ◼   ► You can totally do that.

01:12:27 ◼   ► Um you can try.

01:12:29 ◼   ► I tried, it's not nice for me, but for this kinds of repeatable mechanical

01:12:36 ◼   ► tasks, I'm saving a lot of money.

01:12:39 ◼   ► And uh and I just you know, it's one of those things where I

01:12:43 ◼   ► like that it's local, like it makes me feel good that it's just local

01:12:47 ◼   ► and I'm not you know just paying dollars and dollars of for these things

01:12:53 ◼   ► that need to run all day.

01:12:54 ◼   ► Um yeah, so that's why.

01:12:58 ◼   ► And you know, I guess I hope that there's a scenario in the future

01:13:02 ◼   ► where like the the AI companies work out scenarios where they can have a

01:13:10 ◼   ► combination of of local and cloud, right?

01:13:14 ◼   ► And so like how they have that routing stuff now.

01:13:18 ◼   ► Yes.

01:13:18 ◼   ► That you know, like I could be working with Claude or whatever, and it

01:13:21 ◼   ► also it has a model on my Mac and then a model in the

01:13:24 ◼   ► cloud, and then it it it chooses what it needs based on the request

01:13:30 ◼   ► that I'm making.

01:13:31 ◼   ► I feel like that kind of hybrid approach could be could be really good

01:13:35 ◼   ► for like cost and the environment and like a bunch of things.

01:13:39 ◼   ► And Apple's proving that it could work with the new Siri AI.

01:13:43 ◼   ► Yes, yes, you know what?

01:13:44 ◼   ► That's a great point.

01:13:45 ◼   ► They are.

01:13:46 ◼   ► Yes.

01:13:47 ◼   ► They uh uh and a couple of things I think happened here to make

01:13:44 ◼   ► it possible.

01:13:51 ◼   ► Um the first one is obviously the investment that Apple made into local AI

01:13:55 ◼   ► and and making their Apple Silicon chips you know pretty great for running AI

01:14:00 ◼   ► models locally.

01:14:01 ◼   ► And the second is that it's just a uh a general trend of the

01:14:05 ◼   ► industry.

01:14:06 ◼   ► Um routing systems have gotten so much better compared to a year ago when

01:14:12 ◼   ► when OpenAI launched uh the routing system for GPT-5, sounds like a lifetime ago.

01:14:17 ◼   ► It was only a year ago, and it was heavily criticized.

01:14:21 ◼   ► Like people hated it.

01:14:22 ◼   ► And I think these these companies have figured it out.

01:14:26 ◼   ► And usually now when you select auto in this in these models, um they

01:14:32 ◼   ► tend to know what to do.

01:14:33 ◼   ► And even Siri AI, which if you ask me, doesn't have the best models,

01:14:38 ◼   ► but the routing system works pretty well.

01:14:40 ◼   ► Right.

01:14:41 ◼   ► Right.

01:14:41 ◼   ► Yeah.

01:14:44 ◼   ► This episode of Connected is brought to you by Bolt.new.

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01:16:03 ◼   ► We mentioned earlier that today is the last episode of Connected under Tim Cook's

01:16:08 ◼   ► reign.

01:16:09 ◼   ► Okay.

01:16:10 ◼   ► And so I've put together a little quiz for you.

01:16:13 ◼   ► How well we know Tim Cook.

01:16:15 ◼   ► Okay.

01:16:17 ◼   ► There are 10 questions.

01:16:20 ◼   ► Uh-huh.

01:16:21 ◼   ► Mike is playing for himself.

01:16:22 ◼   ► Federico, you were playing for me in the podcast a thon point total.

01:16:27 ◼   ► Okay.

01:16:27 ◼   ► Oh, hang on a minute.

01:16:30 ◼   ► Okay.

01:16:31 ◼   ► This is all right, fair enough.

01:16:33 ◼   ► Yep.

01:16:34 ◼   ► I mean, we all these all these quizzes are based on us all knowing

01:16:38 ◼   ► that we're honest.

01:16:39 ◼   ► So were you having trouble with that?

01:16:42 ◼   ► I just wasn't expecting this.

01:16:44 ◼   ► I mean, but I guess this is the point, isn't it?

01:16:46 ◼   ► It is.

01:16:46 ◼   ► It is the point.

01:16:47 ◼   ► I'm not supposed to expect them.

01:16:49 ◼   ► It is.

01:16:49 ◼   ► Otherwise, they wouldn't be a surprise.

01:16:51 ◼   ► As in previous games, you will text me your answer.

01:16:56 ◼   ► Oh, okay.

01:16:57 ◼   ► Yep.

01:16:57 ◼   ► And then I will read them.

01:16:58 ◼   ► And then Jim will tighten all this up in the edit, hopefully.

01:17:01 ◼   ► Thank you, Jim.

01:17:02 ◼   ► We love you.

01:17:03 ◼   ► Bye.

01:17:03 ◼   ► I don't know why I said bye.

01:17:05 ◼   ► Yeah, we still got hours to go in the show.

01:17:07 ◼   ► Okay.

01:17:07 ◼   ► Yeah.

01:17:07 ◼   ► Okay.

01:17:08 ◼   ► So 10 questions.

01:17:09 ◼   ► Uh there.

01:17:10 ◼   ► Some are personal, some are about Apple.

01:17:12 ◼   ► Yep.

01:17:13 ◼   ► Some are about life and love and happiness.

01:17:15 ◼   ► Whoa.

01:17:13 ◼   ► Speaking of life and love and happiness, actually.

01:17:14 ◼   ► Okay.

01:17:19 ◼   ► I haven't read this article yet, but I saw that like uh did you

01:17:22 ◼   ► see this?

01:17:22 ◼   ► The information reported that like Tim thanked his partner in a in a like

01:17:28 ◼   ► a going thing?

01:17:29 ◼   ► A Mike partner, yes.

01:17:31 ◼   ► Oh really?

01:17:33 ◼   ► Uh yeah, I saw the That's awesome.

01:17:36 ◼   ► It just makes me really happy.

01:17:37 ◼   ► Yeah.

01:17:38 ◼   ► Yeah.

01:17:38 ◼   ► He's obviously so private, and it's just like, oh, I'm not sure.

01:17:41 ◼   ► I'm happy that he's found love.

01:17:43 ◼   ► Yes.

01:17:43 ◼   ► Yes.

01:17:44 ◼   ► Me too.

01:17:47 ◼   ► Question number one.

01:17:50 ◼   ► Where did Tim Cook work before Apple?

01:17:54 ◼   ► Ah, yes, I know that.

01:17:56 ◼   ► Should I answer?

01:17:57 ◼   ► Uh you're gonna text me.

01:17:59 ◼   ► Just for absolute fairness.

01:18:01 ◼   ► What are you when I message?

01:18:03 ◼   ► My phone number.

01:18:04 ◼   ► Oh, I answered real quick, and I think I might be wrong.

01:18:07 ◼   ► Well, I mean, yeah, you can I'll let you change it.

01:18:11 ◼   ► I don't know if I should, though.

01:18:13 ◼   ► I will let you change this one.

01:18:15 ◼   ► I'm leaving am I wrong then?

01:18:18 ◼   ► I don't know.

01:18:19 ◼   ► I'm just leaving it.

01:18:20 ◼   ► I'm gonna leave it, and then if I and if I'm wrong, I know

01:18:22 ◼   ► what I've got.

01:18:23 ◼   ► Mike is wrong.

01:18:23 ◼   ► Mike said IBM.

01:18:25 ◼   ► It's compact, right?

01:18:26 ◼   ► Compact.

01:18:27 ◼   ► Yep.

01:18:27 ◼   ► So damn it.

01:18:28 ◼   ► Federico gets a point.

01:18:29 ◼   ► I need to be a bit more calm on my answers there.

01:18:31 ◼   ► He was not at Compaq very long before Steve Jobs came knocking.

01:18:35 ◼   ► Wasn't he at IBM at some point?

01:18:39 ◼   ► Tim Cook employment history.

01:18:43 ◼   ► He spent 12 years at IBM and then six months at Compact.

01:18:49 ◼   ► I will give you each a point.

01:18:52 ◼   ► Oh, wow.

01:18:53 ◼   ► Thank you.

01:18:53 ◼   ► That's very kind.

01:18:54 ◼   ► I mean, you were right.

01:18:55 ◼   ► I I, you know.

01:18:57 ◼   ► Well, I wasn't right, but I appreciate I'll take the point.

01:18:59 ◼   ► Yeah.

01:19:00 ◼   ► Question number two.

01:18:59 ◼   ► In the first quarter that Tim Cook was CEO.

01:19:06 ◼   ► What product sold 6.62 million units.

01:19:12 ◼   ► First quarter.

01:19:13 ◼   ► First quarter he was CEO.

01:19:16 ◼   ► They sold 6.62 million of what?

01:19:20 ◼   ► Um.

01:19:22 ◼   ► I hate this question so much.

01:19:24 ◼   ► There are so many things I need to try and work out.

01:19:28 ◼   ► How specific do you want this to be?

01:19:31 ◼   ► Product I will take product category.

01:19:34 ◼   ► First quarter.

01:19:35 ◼   ► Okay.

01:19:36 ◼   ► Final answers.

01:19:38 ◼   ► Yeah.

01:19:39 ◼   ► Yeah.

01:19:40 ◼   ► Yeah.

01:19:40 ◼   ► Mike said the iPad.

01:19:42 ◼   ► Federico said the iPhone.

01:19:45 ◼   ► I said iPhone 4S.

01:19:46 ◼   ► He said the iPhone 4S.

01:19:47 ◼   ► It was the iPod.

01:19:50 ◼   ► And it was 27% down year over year.

01:19:53 ◼   ► Well.

01:19:55 ◼   ► I mean, I I understand how time works, but like I I can't believe

01:19:59 ◼   ► that Tim was ever in charge of the iPod.

01:20:02 ◼   ► I was looking for a different number for this question, and then I saw

01:20:05 ◼   ► iPod and the quarterly report.

01:20:07 ◼   ► I was like, oh, this is the question.

01:20:09 ◼   ► Because for me, it's like there was my thinking was that's not enough for

01:20:13 ◼   ► the iPhone.

01:20:14 ◼   ► Yeah.

01:20:15 ◼   ► So I went to iPad as like, well, what else could it be that

01:20:18 ◼   ► still sells?

01:20:18 ◼   ► iPod man still kicking it on and I was wrong.

01:20:21 ◼   ► Isn't that wild?

01:20:22 ◼   ► Yes.

01:20:24 ◼   ► I can't believe that.

01:20:26 ◼   ► I know.

01:20:27 ◼   ► Question number three.

01:20:29 ◼   ► What was the first new product category introduced under Tim Cook?

01:20:34 ◼   ► This feels like a trick question.

01:20:36 ◼   ► First new product category introduced under Tim Cook.

01:20:40 ◼   ► I'm giving, I think what is the obvious answer.

01:20:43 ◼   ► Okay.

01:20:44 ◼   ► Yeah, me too.

01:20:46 ◼   ► But I think this is a trick question.

01:20:48 ◼   ► Wait, no, I said I said something about it.

01:20:51 ◼   ► What?

01:20:52 ◼   ► No, I didn't mean that.

01:20:53 ◼   ► We'll come to your typo in a second.

01:20:58 ◼   ► I need more medication.

01:20:59 ◼   ► I should.

01:21:00 ◼   ► I should score you based on that.

01:21:02 ◼   ► Um, that was time is going.

01:21:09 ◼   ► I'm going with the I'm going with the obvious one.

01:21:11 ◼   ► You both get a point.

01:21:12 ◼   ► You both said Apple Watch.

01:21:14 ◼   ► Oh, good.

01:21:15 ◼   ► At first, however, Mike said Apple Weather.

01:21:17 ◼   ► Yeah.

01:21:18 ◼   ► Apple Weather.

01:21:19 ◼   ► That's not what I meant, though.

01:21:20 ◼   ► Brand new product.

01:21:22 ◼   ► There's a bunch of the same letters in there, you know?

01:21:24 ◼   ► You really are.

01:21:24 ◼   ► Like if you look, if you just squint, it basically says Apple Watch.

01:21:28 ◼   ► Yeah.

01:21:29 ◼   ► Apple Watcher.

01:21:30 ◼   ► The next question, there are four available points on the board.

01:21:36 ◼   ► What I'm looking for are the two colleges Tim Cook attended and his two

01:21:43 ◼   ► degrees.

01:21:45 ◼   ► One correct answer is one point.

01:21:48 ◼   ► I'm just making them up, alright?

01:21:49 ◼   ► That's fine with me.

01:21:50 ◼   ► I have uh two degrees?

01:21:53 ◼   ► It's like the subjects?

01:21:54 ◼   ► Yeah.

01:21:55 ◼   ► Like I have a degree in journalism.

01:21:57 ◼   ► So you want to know you want to know the names of the colleges?

01:22:01 ◼   ► Two degrees.

01:22:03 ◼   ► The two degrees.

01:22:04 ◼   ► Two degrees.

01:22:06 ◼   ► Like you got a bachelor in something and then a master in something.

01:22:15 ◼   ► I don't even know the names of the degrees.

01:22:18 ◼   ► It's like I know one of the degrees I know he didn't get, but

01:22:21 ◼   ► I've said it anyway.

01:22:22 ◼   ► And the other one I don't even think could exist.

01:22:24 ◼   ► But I have no idea what to say.

01:22:26 ◼   ► So I'll I will start with I'm just using words I heard on the

01:22:30 ◼   ► internet, okay?

01:22:31 ◼   ► Yeah, no, so that's fine.

01:22:33 ◼   ► That's fine.

01:22:33 ◼   ► Some of these are easier than others.

01:22:37 ◼   ► I'm just can I invent a degree?

01:22:39 ◼   ► Yeah, Mike, you need to lock in your answer.

01:22:42 ◼   ► Mike is sending me words with question marks after them, which is not how

01:22:45 ◼   ► this game works.

01:22:50 ◼   ► Mike early on sent a message.

01:22:54 ◼   ► I'm done now, I think.

01:22:55 ◼   ► I I have no idea.

01:22:56 ◼   ► Yeah, well, you got a degree.

01:22:57 ◼   ► A degree in in in what?

01:22:59 ◼   ► In uh yeah.

01:23:00 ◼   ► Um I'm just gonna make it up, okay.

01:23:04 ◼   ► Steven, enjoy my answer.

01:23:07 ◼   ► Okay.

01:23:08 ◼   ► So I need to think through this.

01:23:10 ◼   ► Uh I'm gonna start with Mike.

01:23:12 ◼   ► Yep.

01:23:13 ◼   ► Okay.

01:23:13 ◼   ► Mike said he went to Auburn, which is true.

01:23:16 ◼   ► He got his undergraduate degree at Auburn.

01:23:19 ◼   ► And Duke.

01:23:20 ◼   ► But that's where the same.

01:23:21 ◼   ► And you said the same, so you each get two points for schools.

01:23:24 ◼   ► I said Auburn something.

01:23:26 ◼   ► Yeah.

01:23:26 ◼   ► Yeah.

01:23:26 ◼   ► It's Auburn University.

01:23:28 ◼   ► I'll take it.

01:23:29 ◼   ► Um, and then Mike, you said business, comma logistics.

01:23:35 ◼   ► The two degrees, yeah.

01:23:36 ◼   ► I will give you one point because he got a master in business administration.

01:23:40 ◼   ► There you go.

01:23:41 ◼   ► Oh, that's what I tied.

01:23:42 ◼   ► Federico also gets that point.

01:23:44 ◼   ► So you each got three points.

01:23:47 ◼   ► So we now are tied at five each.

01:23:50 ◼   ► I originally wrote computer science.

01:23:52 ◼   ► So I'm like, I know he didn't get that, but there's like, well, he

01:23:54 ◼   ► works in computers, and I was like, oh, no way.

01:23:56 ◼   ► He's a business guy.

01:23:57 ◼   ► I think rather interestingly, because this kind of goes against what people say was

01:24:01 ◼   ► bad about his leadership.

01:24:03 ◼   ► His undergrad from Auburn is an industrial engineering.

01:24:06 ◼   ► Whoa.

01:24:07 ◼   ► Huh.

01:24:08 ◼   ► So it's not the invented degree that I sent you, macroeconomics.

01:24:12 ◼   ► No.

01:24:13 ◼   ► Wow.

01:24:14 ◼   ► I mean, that probably is.

01:24:15 ◼   ► I mean, there is an economic.

01:24:14 ◼   ► Probably is a degree.

01:24:17 ◼   ► Yeah.

01:24:17 ◼   ► Yeah.

01:24:14 ◼   ► But is he micro?

01:24:19 ◼   ► Yeah, I don't know.

01:24:20 ◼   ► It's probably part of one.

01:24:14 ◼   ► Yeah.

01:24:22 ◼   ► Y'all did much better on that than I thought you would.

01:24:25 ◼   ► Did we just is that the end of the quiz?

01:24:27 ◼   ► No.

01:24:28 ◼   ► Oh.

01:24:28 ◼   ► That was question four of ten.

01:24:30 ◼   ► Oh my god.

01:24:31 ◼   ► Okay.

01:24:32 ◼   ► Oh, wow.

01:24:32 ◼   ► Question number five a simple true or false.

01:24:35 ◼   ► A little palette cleanser after the last one.

01:24:37 ◼   ► Okay.

01:24:38 ◼   ► True or false.

01:24:38 ◼   ► Tim Cooked helped introduce the original Xserve.

01:24:44 ◼   ► Helped introduce?

01:24:46 ◼   ► And I will say, I'm not playing any funny word games with y'all.

01:24:49 ◼   ► Like these are just straight questions.

01:24:52 ◼   ► All right.

01:24:52 ◼   ► Mike has an answer.

01:24:53 ◼   ► Federico has an answer.

01:24:55 ◼   ► Federico says false.

01:24:57 ◼   ► Mike says true.

01:24:58 ◼   ► The answer is true.

01:25:00 ◼   ► Wasn't he sitting on a stage with Cook and someone else?

01:25:04 ◼   ► There's a QA at the end.

01:25:05 ◼   ► With jobs.

01:25:06 ◼   ► There's a QA at the end or like a talking segment.

01:25:09 ◼   ► But he also got on stage to talk about like the service aspect of

01:25:12 ◼   ► the X Serve and how people wanted parts and that sort of thing.

01:25:16 ◼   ► Cool.

01:25:16 ◼   ► It's a it's a weird keynote.

01:25:19 ◼   ► Super strange.

01:25:21 ◼   ► Alright.

01:25:22 ◼   ► Question number six.

01:25:24 ◼   ► What did Tim Kirk Kirk?

01:25:27 ◼   ► You said his name differently, I think every single time.

01:25:31 ◼   ► Kirk.

01:25:31 ◼   ► Term kike.

01:25:33 ◼   ► What did Tim Cook refer to as a quote, toxic hell stew?

01:25:38 ◼   ► Oh.

01:25:40 ◼   ► What was that?

01:25:42 ◼   ► That indeed.

01:25:44 ◼   ► Toxic Health 2.

01:25:46 ◼   ► We recently touched on this in our He Cooked game that Federico had with

01:25:50 ◼   ► all the Tim Cook quotes.

01:25:53 ◼   ► Signed you my answer.

01:25:54 ◼   ► Okay.

01:25:56 ◼   ► Toxic Hells too.

01:25:58 ◼   ► Would you like a year?

01:25:59 ◼   ► Would that be helpful?

01:26:01 ◼   ► Yeah.

01:26:02 ◼   ► Um I mean, I don't know, but I would like one.

01:26:05 ◼   ► Uh Federica, I'm not counting yours as locked in because I'm giving you a

01:26:09 ◼   ► clue.

01:26:09 ◼   ► So um not saying you're right or wrong.

01:26:11 ◼   ► I'm just saying the clue is this was in 2014.

01:26:15 ◼   ► Yeah, okay.

01:26:16 ◼   ► I don't think it's that big of a clue, but toxic hells too.

01:26:21 ◼   ► Okay.

01:26:23 ◼   ► Locked in?

01:26:24 ◼   ► Yeah.

01:26:24 ◼   ► Y'all gave me basically the same answer.

01:26:26 ◼   ► It's incorrect.

01:26:27 ◼   ► Uh Mike said Facebook.

01:26:29 ◼   ► Ted social media.

01:26:31 ◼   ► He said it about Android fragmentation.

01:26:34 ◼   ► Uh wow.

01:26:35 ◼   ► Okay.

01:26:37 ◼   ► It's a toxic hell stew.

01:26:38 ◼   ► You know, we don't talk about that anymore, do we, Andrew Frank?

01:26:41 ◼   ► No, we don't.

01:26:41 ◼   ► No, because it's not a good one.

01:26:42 ◼   ► Because it's just Samsung now.

01:26:45 ◼   ► It is.

01:26:46 ◼   ► Number seven.

01:26:48 ◼   ► What is Tim Cook's middle name?

01:26:53 ◼   ► Okay, I'm gonna assume my answer's not right.

01:26:55 ◼   ► Because you laughed.

01:26:58 ◼   ► Uh Mike said, are you guys locked in?

01:27:01 ◼   ► No, no, hold on.

01:27:02 ◼   ► Okay.

01:27:02 ◼   ► Well, do you want the abbreviation or do you think that's what I'm saying?

01:27:04 ◼   ► You know what?

01:27:05 ◼   ► I will take the I will uh here's this.

01:27:07 ◼   ► Abbreviation is one point, full name is two points.

01:27:10 ◼   ► Okay, okay.

01:27:11 ◼   ► But if I get the full name wrong, I still get the abbreviation point.

01:27:15 ◼   ► If that is the situation you find yourself in, then yes.

01:27:19 ◼   ► I don't know what to do with what's being said.

01:27:22 ◼   ► Can I give you one for the laughs?

01:27:24 ◼   ► Uh obviously, yes.

01:27:27 ◼   ► Is he gonna say Apple?

01:27:29 ◼   ► No.

01:27:30 ◼   ► No.

01:27:33 ◼   ► Steven, make sure to pronounce it with the French accent.

01:27:36 ◼   ► Oh, you're asking the wrong person to do that.

01:27:40 ◼   ► I don't know what is happening over there.

01:27:43 ◼   ► Are you locked in, Mike?

01:27:44 ◼   ► Ah, I have nothing, so yeah.

01:27:46 ◼   ► Okay, Mike said Steven, which is not true.

01:27:50 ◼   ► Okay.

01:27:50 ◼   ► I just thought it would be funny if his middle name was Steve.

01:27:53 ◼   ► It would be.

01:27:54 ◼   ► Oh, yeah.

01:27:55 ◼   ► I thought you were trying to score points with me.

01:27:57 ◼   ► No.

01:27:58 ◼   ► Steve Cook.

01:28:00 ◼   ► Well, it would just be good, like it would be good quiz fodder, wouldn't

01:28:03 ◼   ► it?

01:28:04 ◼   ► If he's a good one.

01:28:04 ◼   ► What's his name stake?

01:28:05 ◼   ► Is it isn't his name Timothy?

01:28:08 ◼   ► Yes, it is.

01:28:09 ◼   ► Yeah.

01:28:09 ◼   ► Okay.

01:28:11 ◼   ► Federico said J.

01:28:14 ◼   ► Yes.

01:28:14 ◼   ► For Jean.

01:28:17 ◼   ► Tim Jean Cook.

01:28:18 ◼   ► It's not Jean, is it?

01:28:20 ◼   ► Why is this funny?

01:28:21 ◼   ► Why is Tim John Cook?

01:28:22 ◼   ► I don't know.

01:28:23 ◼   ► I just wanted to give it like a like a European flair.

01:28:26 ◼   ► The guy from Alabama.

01:28:28 ◼   ► Yeah.

01:28:29 ◼   ► Tim Jean Cook.

01:28:30 ◼   ► It's Timothy Donald Cook.

01:28:33 ◼   ► Donald!

01:28:34 ◼   ► This was a waveform like two weeks ago.

01:28:36 ◼   ► After his father.

01:28:37 ◼   ► Is it?

01:28:38 ◼   ► I I honestly didn't know.

01:28:39 ◼   ► I wouldn't have not included it.

01:28:40 ◼   ► He did this in waveform trivia, like a couple of weeks ago.

01:28:43 ◼   ► Okay.

01:28:43 ◼   ► His father, Donald Cook, was a shipyard worker.

01:28:46 ◼   ► Yeah.

01:28:47 ◼   ► So um, yeah, so he has his dad's first name as his middle name.

01:28:51 ◼   ► That's true for one of my kids, too.

01:28:54 ◼   ► Okay.

01:28:55 ◼   ► What is their middle name?

01:28:56 ◼   ► Steven.

01:29:03 ◼   ► I'm sorry.

01:29:04 ◼   ► You don't deserve that.

01:29:06 ◼   ► Number uh eight.

01:29:09 ◼   ► Okay.

01:29:10 ◼   ► This is another um this isn't uh this is another two-point question.

01:29:15 ◼   ► Okay.

01:29:16 ◼   ► This is a uh an answer and a year.

01:29:20 ◼   ► What other company's board does Tim Cook serve on?

01:29:24 ◼   ► And for a bonus point, what year did he join?

01:29:28 ◼   ► Looking for a company name and a year.

01:29:30 ◼   ► Okay.

01:29:31 ◼   ► Okay.

01:29:32 ◼   ► Final answers?

01:29:34 ◼   ► Yeah.

01:29:34 ◼   ► Yeah.

01:29:35 ◼   ► You both get a point.

01:29:35 ◼   ► You both said Nike, which is correct.

01:29:38 ◼   ► Tichy, you said 18.

01:29:40 ◼   ► Mike, you said 12, 2012, is actually unbelievably 2005.

01:29:48 ◼   ► Whoa.

01:29:48 ◼   ► Yeah, I was surprised.

01:29:50 ◼   ► I think it would be early.

01:29:52 ◼   ► 2005.

01:29:53 ◼   ► But I didn't go early.

01:29:55 ◼   ► He's been on their board 20 years.

01:29:57 ◼   ► Wow.

01:29:57 ◼   ► Assuming he's still on it.

01:29:58 ◼   ► I think he still is.

01:30:00 ◼   ► He wears Nike too much to not be on it.

01:30:02 ◼   ► Yeah.

01:30:02 ◼   ► I mean, that was also like in the you guys remember the little like

01:30:05 ◼   ► Nike pucks you could put in your shoe and it would sync with your

01:30:07 ◼   ► iPod?

01:30:08 ◼   ► Yeah.

01:30:08 ◼   ► Nike Run.

01:30:09 ◼   ► Nike Run.

01:30:10 ◼   ► Nike Run Plus.

01:30:12 ◼   ► Probably the first use of plus an Apple product name.

01:30:14 ◼   ► No, that's not true at all.

01:30:15 ◼   ► The Apple II Plus was just right there.

01:30:18 ◼   ► Okay.

01:30:19 ◼   ► Mike has seven.

01:30:20 ◼   ► Federico has six.

01:30:22 ◼   ► Oh, nice.

01:30:24 ◼   ► I assume it needs to be multiplied by ten or something for the St.

01:30:27 ◼   ► Jew points.

01:30:27 ◼   ► Because just seven on six points is not really good.

01:30:30 ◼   ► But like a I was thinking about like 130 or something.

01:30:32 ◼   ► Just like really blow the points up early.

01:30:34 ◼   ► Wow.

01:30:35 ◼   ► Okay.

01:30:35 ◼   ► I don't know.

01:30:36 ◼   ► Really break Ricky's webpage.

01:30:38 ◼   ► Like what is the multiplication?

01:30:40 ◼   ► We'll figure out a multiplier.

01:30:41 ◼   ► Okay.

01:30:42 ◼   ► I think Jill's still listening.

01:30:43 ◼   ► Jill can tell us the multiplier.

01:30:45 ◼   ► Okay.

01:30:45 ◼   ► 1.9.

01:30:46 ◼   ► Okay, number nine.

01:30:48 ◼   ► This is another quote.

01:30:50 ◼   ► Also from 2014, actually.

01:30:52 ◼   ► Spicy year for Tim Cook.

01:30:55 ◼   ► What topic prompted this quote where Tim Cook told shareholders, quote, to get out

01:31:02 ◼   ► of the stock.

01:31:04 ◼   ► What was the topic that spurred that comment?

01:31:08 ◼   ► Okay.

01:31:10 ◼   ► Feder uh Federico, you said accessibility.

01:31:13 ◼   ► Mike said pulling back on environmental efforts.

01:31:17 ◼   ► Mike is correct.

01:31:18 ◼   ► Oh, who's right?

01:31:14 ◼   ► Mike is correct.

01:31:21 ◼   ► Oh, I spoke over you and I thought Federico was right.

01:31:24 ◼   ► So that's cool.

01:31:25 ◼   ► Cool for me.

01:31:26 ◼   ► He's the environment.

01:31:27 ◼   ► It's a good quote.

01:31:29 ◼   ► I think he has said something about accessibility too.

01:31:33 ◼   ► I think this.

01:31:34 ◼   ► I think that was maybe the bloody ROI.

01:31:37 ◼   ► Yeah.

01:31:38 ◼   ► Maybe that was this.

01:31:38 ◼   ► I don't know.

01:31:39 ◼   ► Yes.

01:31:40 ◼   ► That is, yep.

01:31:41 ◼   ► But get out of the stock is just like also like a sick business

01:31:44 ◼   ► burn.

01:31:45 ◼   ► Yeah.

01:31:46 ◼   ► Um, next time next time some somebody disappoints me or is like upset with

01:31:50 ◼   ► something I've done, I'm gonna say tell them to get out of the stock.

01:31:53 ◼   ► That's actually really good.

01:31:56 ◼   ► You know, like it get out of the stock.

01:31:58 ◼   ► Number 10.

01:32:00 ◼   ► This has three possible points.

01:32:04 ◼   ► For one point each, tell me the years.

01:32:09 ◼   ► I don't I don't care about months.

01:32:10 ◼   ► Tell me the years that these things happened.

01:32:15 ◼   ► Apple hit one trillion dollars in market cap.

01:32:19 ◼   ► Apple hit two trillion dollars in market cap.

01:32:23 ◼   ► Apple hit three trillion dollars in market cap.

01:32:26 ◼   ► What year did those things happen?

01:32:29 ◼   ► I just typed sequence of numbers without any real information.

01:32:33 ◼   ► Me too.

01:32:33 ◼   ► It's just like here's just some numbers for you.

01:32:36 ◼   ► Okay.

01:32:37 ◼   ► They hit one trillion dollars in 2018.

01:32:41 ◼   ► So neither of you get that point right.

01:32:43 ◼   ► Oh, it was one year off.

01:32:44 ◼   ► They hit two trillion in 2020.

01:32:48 ◼   ► So Mike gets that one correct.

01:32:50 ◼   ► I did not.

01:32:51 ◼   ► And they hit $3 trillion in 2022.

01:32:55 ◼   ► Oh, wow.

01:32:56 ◼   ► Man, they were really just pumping those trillions.

01:32:58 ◼   ► Yeah, so Mike gets one point there.

01:33:00 ◼   ► And I got zero.

01:32:59 ◼   ► So that brings us to Mike with nine points, Federico slash me with seven.

01:33:06 ◼   ► Congratulations, Steven.

01:33:08 ◼   ► Thank you, Federico.

01:33:09 ◼   ► Congratulations.

01:33:10 ◼   ► Thank you, Steven.

01:33:11 ◼   ► Glad you enjoyed that.

01:33:13 ◼   ► I did enjoy that, actually.

01:33:15 ◼   ► That's good.

01:33:16 ◼   ► That's good.

01:33:18 ◼   ► I think that brings us to the end of the show.

01:33:21 ◼   ► Goodbye, Tim.

01:33:22 ◼   ► And the end of the end of the Tim Cook area.

01:33:24 ◼   ► Area.

01:33:26 ◼   ► Focused so hard on getting his name right.

01:33:29 ◼   ► Just blew out the rest.

01:33:30 ◼   ► Yes.

01:33:31 ◼   ► I did.

01:33:32 ◼   ► Timothy Donald Cook to his friends.

01:33:34 ◼   ► That's right.

01:33:35 ◼   ► Timmy D.

01:33:36 ◼   ► Timmy D.

01:33:37 ◼   ► Rest in peace.

01:33:39 ◼   ► If you want to find links to stuff we spoke about, and most importantly,

01:33:44 ◼   ► the link to our St.

01:33:45 ◼   ► Jude campaign, which starts today.

01:33:48 ◼   ► You're going to go to relay.fm slash connected slash 618.

01:33:53 ◼   ► Those links are also in your podcast player.

01:33:56 ◼   ► You can leave us feedback or follow up.

01:33:58 ◼   ► The link is in the show notes.

01:33:59 ◼   ► And you can join and get connected pro, which is the longer and ad-free

01:34:03 ◼   ► version of the show that we do each and every week.

01:34:07 ◼   ► You can find Federico's writing at maxstories.net, where he's the editor in chief.

01:34:11 ◼   ► You can find Mike on a bunch of other shows here at Relay and

01:34:15 ◼   ► his work at Cortex Brand and his blogging at theenthusiast.net.

01:34:19 ◼   ► And you can find my writing at 512Pixels.net.

01:34:23 ◼   ► I'd like to thank our sponsors this week, Century 11 Labs and Bolt.new.

01:34:28 ◼   ► And until next time, say goodbye.

01:34:30 ◼   ► I do that cheap.

01:34:31 ◼   ► Cheerio.

01:34:32 ◼   ► Bye y'all.