173: ‘Fork the Universe’, With Special Guest Jason Snell
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you know I can't believe i missed the
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holiday party again is a different kind
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of anything interesting happen in the
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last few weeks now quiet peaceful
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tumbleweed roll by
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yeah you know not much apple doesn't
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really do much in the fall you have to
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laugh a little
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despite do i was talking about what the
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other day about we're on a walk and I
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said you know I feel like it's been
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going nonstop for a long time and I
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realized it totally had been going
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nonstop for a long time we went to win
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to Ireland for all and I realized like
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literally I went to the apple event in
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the next drag on a plane and went to
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this event in Southern California this
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festival over the weekend and then from
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there I went basically straight to all
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and in the middle there like I got the
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one review unit of the of the macbook
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pro and then like the day after I came
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back from Ireland I got the touch bar
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review unit with the macbook pro and it
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just it like it is non-stop like one
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thing after another all fault you know
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what I mean it's you know but it you
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know tough life for us you know I mean
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but you know it's amazing new computers
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before anybody gets them while getting
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around the globe to meet interesting
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people but it has been activated
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yeah i mean i'm not i'm not complaining
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it is it is a privilege to do this but
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uh but it's the high season
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I mean that's what I keep telling
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telling people that I season this is
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this when everything is happening for
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for Apple it's like this this time
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period in like WWDC or the craziest
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times of the year i think this is
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crazier honestly for us i have because
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just step that I don't know somehow to
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me even that several weeks long period
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between the iphone 7 coming out and the
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macbook man I don't know that somehow
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seemed jam-packed with stuff to your
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rules in Apple watch this you know two
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roles in there and yeah I mean there's a
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lot going on a lot lot of stuff going on
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anyway long story short just wasn't a
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good time for an election that i had a
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like hundred and ten percent obsessive
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interest in to know what ya do stuff
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like stuff going on it was a it was a
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busy fall I do feel like we've reached
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you know it's all subsided a little bit
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now and I I feel like that mentally I'm
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starting to shift gears I still got some
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stuff that I put off that I need to pick
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back up again but it's like mental
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shifting gears into you know holidays
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end-of-year people you know if you want
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to make a holiday stories and gift
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guides and best of yes and stuff like
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that it's starting to feel more like
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that at last night which is good guys
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like Thanksgiving six next week's oh
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here it is
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I thought it was a little bit back book
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pro review I I got all I got three of
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them i got i got the the button one
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where they call it work on the macbook
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I guess we are making to capture any
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album but you know whatever i know i got
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that the same time you did we got that
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the day of the event
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yeah they had those I i got the 13-inch
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with touch bar I don't have a week later
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about at least a week later I don't that
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sounds right days what was a week I was
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in Ireland because I which is the week
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after the event because i got an email
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from apple on like a wednesday in
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Ireland saying can you come by cupertino
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on thursday to pick up your your 13-inch
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macbook with touch bar and I was like uh
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and so I didn't get that one and then I
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got the 15-inch I don't know but that
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was later 15 inches
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it was really only just a few days
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before the embargo deadline so i opened
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it and turned it on and and looked at it
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but I spent much less time with the
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15-inch simply because i already had the
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13-inch with the touch bar setup right
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with my stuff you know it's a I've got
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bbedit on it and you know i have I it's
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just there and emptied little you know
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the thing I do to wrap blockquote so
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they all look like nice markdown
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blockquote that's alright and if you're
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not that we're complaining about getting
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review units but you know onboarding to
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a new mac is a lot of work and when you
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have to do it three times in three weeks
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we go here we go again like what would
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files what do I installed come on my
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grade no i don't really want to migrate
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but then i have to install everything
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I've done you know big hook up with
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dropbox and I don't know about you I i
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also have to juggle like they're these
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hard breaks up like five authorized
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itunes computers and like not authorized
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Apple music devices
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yeah and so I'm always juggling like
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logging out of of different iPads and
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phones and stuff in order to get slots
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back to put other computers in there and
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it's a yeah so it's again not
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complaining it's it's great that we get
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to do this for our job but you know like
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that all of this stuff is not meant to
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be done as frequently as we do him so
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yeah I i I'm even little things I've run
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into a little thing where my amex card
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has a maximum limit on how many apple to
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pick up a devices that can be hooked up
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uh-huh and oh yeah and you know and it's
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uu it it's magnified because it's like
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to now you get two phones when they give
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you review phone to give you one of each
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size and it's like I got iPads and stuff
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and it's like I don't even know what you
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know and some of them i foolishly left
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named John's ipad so it's like all right
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it's like what
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which one is that I don't mean what and
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I just usually the they're like updates
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that reset the name so I realized the
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other day that my ipad is called the
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ipad again it's like well I don't know
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when that happened but it's like no
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wonder I went on my device list my soft
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three things named ipad and had no idea
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which was which
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it's yeah it's a lie i have been able to
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Apple pay i've been testing the apple
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watch two and i actually I'm written
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about that yet but they can't do Apple
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pay because it's just I think my um my
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financial institutions have given up on
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me and they're like no no more devices
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for you every time I hear it's like I
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can't even forget it you know
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oh and my bank as sometimes what I've
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done is I i generally if i use a charge
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card i use my amex it's just I just use
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it everywhere and the only times I ever
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don't use it isn't a place that doesn't
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take amex
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but to get around this amex limit if I
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have a device that i'm testing from
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apple that I don't really want to spend
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i know i'm not gonna spend a ton of time
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on you know like for example at WWDC
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they gave me a an Apple watch with the
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beta of watch us three-mile which wich
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like it's like I think that's one thing
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i don't know but at some point they gave
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it to me it wasn't a new hardware it was
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just you know here you could try this
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thing out with the watch was three and I
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thought that's interesting but it's not
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just I'll just put the watches 3 beta on
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my own wife watch you know I mean and so
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I didn't you know I didn't want to go
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put this amex limit on it so i use my
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other card
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my my my bank sends me a letter in the
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mail every time I set up Apple pay that
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it's like congratulate it's so totally
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written from the perspective of like
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you're going to have one device you know
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that you do this with will tell you
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everything how it works and you know and
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I just keep it's like I I should have
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kept all the letters because i bet i've
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got 15 of them by now
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well I i think the advantage of this is
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it so easy in so many different ways
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that you do you review tech products to
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lose perspective if you're not careful
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and this is like the reverse of that
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which is there's nobody I think more
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aware of the pain of of basically
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upgrading to a new device then reviewers
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because we have to do it like with every
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device look for a while there I could
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tell you everything you need to do to
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migrate from a macbook to another
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macbook or from a powerbook to another
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power book because i was reviewing all
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the laptops at macworld and so like I
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would go through i would migrate
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everything a couple times a year and so
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I mean that's good because we get to
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experience that and I think apples got
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some issues with with the migration
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assistant on the mac and with some stuff
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they're getting better but like you know
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they've got some issues there and those
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really come out when you're migrating
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multiple times a year because regular
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people only might do it once a year for
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a phone and once every several years for
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an ipad or your Mac I i have spoken I i
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still think it's too hard on a Mac but
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yeah and I think part of it is because I
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I think part of it really is it
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technical challenge and not just a
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disinterest I think because you can you
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still have so much freedom of what to
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put we're now file system on a mac and
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it's you know really it's just
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technically not it's not you can't just
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say close the disc and open it you know
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it's because there's all sorts of stuff
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that's a different because it's
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different hardware you know I think it's
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the number one motivator why they do
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what they did desktop and documents
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thinking the way they did it was that I
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don't like their if you keep everything
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if you buy everything three App Store
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which you know some people do and and
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you're not a superpower user but you
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keep everything in documents and on the
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desktop and and then you log into a new
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mac like it will just sync your stuff
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and you're ready to go it's it's for the
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rest of us who've got you know legacy
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apps non mac app store apps all sorts of
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stuff like that and then you turn the
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migration assistant i'm not convinced
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migration assistant is doing so hot i
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tried I've tried it twice with these two
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macbook pros that I've got and it failed
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both times you know it's interesting
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i've given up on migration assistant DA
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beyond i haven't used it in a few years
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I mean and maybe I should you know give
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it another shot one of these health of
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what you just had is reading I think you
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should i what i don't recommend it
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what I have is an apple notes document i
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started this two or three years ago
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setting up a new mac and so it's the
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first thing I do is I like you know go
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through the first run I put my icloud
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guy you know go through and put my
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icloud credentials in so because I put
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my cloud credentials in my notes inks
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and write a note has a checklist of you
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know do this do this do that now it's
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you know and that's like about boarding
[TS]
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script more dollars yourself yeah more
[TS]
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or less and then some of the stuff I
[TS]
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completely checklist right let's do this
[TS]
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then do this team is already gotten so
[TS]
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you don't miss a step
[TS]
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◼
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yeah you know it kills me be at it will
[TS]
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◼
►
sink all of it some wood let's let's
[TS]
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◼
►
let's the nerd out free it's you and me
[TS]
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◼
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we talk about baseball talk about bbedit
[TS]
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◼
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BB that will let you put like all of its
[TS]
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◼
►
support stuff in in dropbox which is
[TS]
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◼
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great and I use that but its preferences
[TS]
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◼
►
file does not go in dropbox and so every
[TS]
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◼
►
time I move to
[TS]
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◼
►
new Mac I either have to manually reset
[TS]
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◼
►
all of the preferences or I have to go
[TS]
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◼
►
to you know a home folder library
[TS]
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◼
►
application support no library
[TS]
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◼
►
preferences dot bare-bones BB and
[TS]
00:11:01
◼
►
preferences and copy that file over so
[TS]
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◼
►
that my editor is the way I like it and
[TS]
00:11:05
◼
►
I do that every single time I move max
[TS]
00:11:07
◼
►
it's like one of those things on the
[TS]
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◼
►
checklist is I gotta move my BB at
[TS]
00:11:10
◼
►
preferences because there they don't
[TS]
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◼
►
they don't cloud sync I can't fish them
[TS]
00:11:13
◼
►
out dropbox yeah I've been meaning 5
[TS]
00:11:16
◼
►
used that ever since bb-8 added that
[TS]
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◼
►
feature
[TS]
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◼
►
I mean it's couple years ago at least at
[TS]
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►
first I really liked it but it's grown
[TS]
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◼
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to annoy me because I end up with like
[TS]
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◼
►
the same documents open because i also
[TS]
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◼
►
have the preference set to ya restore
[TS]
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◼
►
open documents and are all almost all
[TS]
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◼
►
almost everything I reckon bbedit is
[TS]
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◼
►
stored in dropbox so when I go to a
[TS]
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◼
►
different machine and use bbedit their
[TS]
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◼
►
dropbox has the same document and so
[TS]
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◼
►
it's open in two and I don't I I fat
[TS]
00:11:46
◼
►
have found that I don't want that
[TS]
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◼
►
because I don't try to leave too many
[TS]
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◼
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documents open
[TS]
00:11:51
◼
►
yeah and and oftentimes I you know i'll
[TS]
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◼
►
leave one place and finish on the other
[TS]
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and then I go back and it's like oh I
[TS]
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◼
►
don't want that you know its opening
[TS]
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◼
►
documents i'm done with because it lost
[TS]
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◼
►
state because i'm not you know keeping
[TS]
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◼
►
them in open and sink myself and that I
[TS]
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◼
►
i agree i've noticed that but i like the
[TS]
00:12:07
◼
►
fact that like all my scripts and
[TS]
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◼
►
clippings and things like that are just
[TS]
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◼
►
sort of there everywhere that's nice i
[TS]
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◼
►
do too but I the ni dai know it's going
[TS]
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◼
►
to annoy me to go back to the old way
[TS]
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◼
►
where if i write a new script or just
[TS]
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◼
►
one of my scripts just tweak one of my
[TS]
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◼
►
scripts that to get that prepared script
[TS]
00:12:23
◼
►
to percolate everywhere i'd have to do
[TS]
00:12:29
◼
►
it manually
[TS]
00:12:30
◼
►
you know Ram zip up the the I don't know
[TS]
00:12:33
◼
►
maybe what I should do is just turn off
[TS]
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◼
►
the preference to reopen documents and
[TS]
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◼
►
see I don't know I've had it but it's a
[TS]
00:12:38
◼
►
mild annoyance that i've had i've been
[TS]
00:12:39
◼
►
thinking for like a year i should like
[TS]
00:12:41
◼
►
dig into this and and redo it but I I
[TS]
00:12:44
◼
►
don't another so so many things that we
[TS]
00:12:46
◼
►
do with our computers that are like it's
[TS]
00:12:48
◼
►
annoying but it doesn't you got up you
[TS]
00:12:50
◼
►
gotta clear the bar of i'm going to sit
[TS]
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◼
►
down for an hour and figure out what the
[TS]
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◼
►
hell is going on and so that you're just
[TS]
00:12:56
◼
►
like me I'm not gonna leave it and
[TS]
00:12:57
◼
►
probably do we do you have more than an
[TS]
00:12:59
◼
►
hour of misery me
[TS]
00:13:00
◼
►
maybe maybe not but it's just enough i
[TS]
00:13:03
◼
►
do that all the time with like
[TS]
00:13:04
◼
►
automation stuff where automation is
[TS]
00:13:06
◼
►
great but it's gotta you gotta clear the
[TS]
00:13:09
◼
►
time to like do it and once you do you
[TS]
00:13:11
◼
►
like yeah i-i've got this automation
[TS]
00:13:13
◼
►
thing but so often it's just like yeah
[TS]
00:13:14
◼
►
I'm not gonna bother I I it's close
[TS]
00:13:17
◼
►
enough and it's not enough annoyance for
[TS]
00:13:19
◼
►
me to break out an hour to try and
[TS]
00:13:21
◼
►
figure it out so you just leave it
[TS]
00:13:23
◼
►
I actually you know it's funny you
[TS]
00:13:24
◼
►
should say that i actually did a couple
[TS]
00:13:26
◼
►
of those things last week as a sort of
[TS]
00:13:30
◼
►
get my mind off of other things you know
[TS]
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◼
►
my mind off the internet and I found it
[TS]
00:13:36
◼
►
very difficult to to write honestly got
[TS]
00:13:43
◼
►
a what i read a thing you know that we
[TS]
00:13:46
◼
►
just keep going mad here and I know
[TS]
00:13:47
◼
►
Merlin and I talked about this last week
[TS]
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◼
►
extensively you know blah blah the
[TS]
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◼
►
election and hard feelings but I saw a
[TS]
00:13:54
◼
►
couple of other people with sight Steven
[TS]
00:13:55
◼
►
Levy and a good thing on his back
[TS]
00:13:57
◼
►
channel he had everything was just a day
[TS]
00:13:59
◼
►
after the election but I i have a half
[TS]
00:14:04
◼
►
of me says I should just charge ahead
[TS]
00:14:06
◼
►
and write some you know typically daring
[TS]
00:14:08
◼
►
fireball topic stuff because other
[TS]
00:14:11
◼
►
people who read daring fireball i'm sure
[TS]
00:14:13
◼
►
would more than even usual love to have
[TS]
00:14:16
◼
►
their mind occupied by this you know to
[TS]
00:14:20
◼
►
get it off thoughts of the election and
[TS]
00:14:21
◼
►
and president huh
[TS]
00:14:23
◼
►
Trump yeah but then there's another half
[TS]
00:14:26
◼
►
of me that says that is it's it's so
[TS]
00:14:31
◼
►
it's inappropriate right that did with
[TS]
00:14:34
◼
►
something this the you know that seismic
[TS]
00:14:39
◼
►
level happens it's just it's just
[TS]
00:14:41
◼
►
foolish to write something that is so
[TS]
00:14:43
◼
►
off topic and I'm sorry I i found myself
[TS]
00:14:46
◼
►
unusually jammed last week in terms of
[TS]
00:14:50
◼
►
actually getting anything written by
[TS]
00:14:52
◼
►
what i did is i occupied myself by doing
[TS]
00:14:54
◼
►
a couple like Apple script things that
[TS]
00:14:56
◼
►
I've been meaning to write for myself
[TS]
00:14:57
◼
►
and it really it helped I this sort of
[TS]
00:15:00
◼
►
thing where I once i start like writing
[TS]
00:15:02
◼
►
an apple script and I'm yeah I'm because
[TS]
00:15:04
◼
►
half of it would for me always with
[TS]
00:15:06
◼
►
Apple script is what the hell is the
[TS]
00:15:08
◼
►
syntax were black
[TS]
00:15:10
◼
►
ok i find myself I cad
[TS]
00:15:13
◼
►
our can go by and I haven't had any
[TS]
00:15:15
◼
►
thoughts of the election and I'm and
[TS]
00:15:17
◼
►
it's like the best our my day was
[TS]
00:15:19
◼
►
writing yeah what is it here I've got it
[TS]
00:15:21
◼
►
just opened its a apple script that will
[TS]
00:15:24
◼
►
create a new text file at the current
[TS]
00:15:26
◼
►
right in the current Finder window
[TS]
00:15:28
◼
►
well that's nice yeah i mean i I've
[TS]
00:15:31
◼
►
it'sit's funny we're talking about this
[TS]
00:15:34
◼
►
because the as we record this i think
[TS]
00:15:36
◼
►
that the news kind of broke today that
[TS]
00:15:38
◼
►
Sal's ago Ian who is the automation an
[TS]
00:15:42
◼
►
applescript product manager at apple for
[TS]
00:15:43
◼
►
years is no longer employed by Apple I
[TS]
00:15:47
◼
►
didn't know that
[TS]
00:15:48
◼
►
oh yeah yeah i Justi just mentioned he
[TS]
00:15:50
◼
►
did it he did a presentation at the mac
[TS]
00:15:52
◼
►
tech conference today and and I'm not I
[TS]
00:15:55
◼
►
I just say i'm sad but I'm not really
[TS]
00:15:57
◼
►
surprised because i'm not sure Apple's I
[TS]
00:15:59
◼
►
has been on that particular ball for a
[TS]
00:16:01
◼
►
long time but you know and it's not for
[TS]
00:16:03
◼
►
everybody and I when I talk people know
[TS]
00:16:04
◼
►
that i do automation stuff and they're
[TS]
00:16:06
◼
►
like oh you know I it's hard to get into
[TS]
00:16:09
◼
►
and and that's all true but then you
[TS]
00:16:11
◼
►
know every and again I do leave things
[TS]
00:16:14
◼
►
for a long time and sometimes it's like
[TS]
00:16:16
◼
►
a well you know I should automate that
[TS]
00:16:17
◼
►
but every time I do one of those I
[TS]
00:16:19
◼
►
finally put in that work not only as a
[TS]
00:16:21
◼
►
kind of a pleasure to solve the problem
[TS]
00:16:23
◼
►
i am I think to myself this must be what
[TS]
00:16:25
◼
►
computer programmers feel all the time
[TS]
00:16:26
◼
►
but you know once it's done i guess i
[TS]
00:16:30
◼
►
can hand it to other people sometimes if
[TS]
00:16:32
◼
►
they wanted I've done that a little bit
[TS]
00:16:34
◼
►
and you know things get passed around
[TS]
00:16:36
◼
►
and it can make it just can make your
[TS]
00:16:38
◼
►
life better like I i have a bunch of
[TS]
00:16:39
◼
►
things now that are there not even Apple
[TS]
00:16:42
◼
►
scripts their their shell scripts that
[TS]
00:16:45
◼
►
run inside a service so basically you
[TS]
00:16:51
◼
►
know you basically make an automator
[TS]
00:16:52
◼
►
thing that says do the shell scripts
[TS]
00:16:54
◼
►
yeah and and then you want that table
[TS]
00:16:56
◼
►
current selection as input and pass it
[TS]
00:16:58
◼
►
to the script
[TS]
00:16:59
◼
►
yeah and so I did that for like I've got
[TS]
00:17:01
◼
►
I've got all these scripts that either
[TS]
00:17:02
◼
►
i'm i'm cool you know
[TS]
00:17:04
◼
►
clicking on something in the finder and
[TS]
00:17:05
◼
►
and doing a keyboard shortcut or I'm i'm
[TS]
00:17:08
◼
►
choosing it from the the contextual menu
[TS]
00:17:10
◼
►
to do all sorts of like audio processing
[TS]
00:17:13
◼
►
and stuff for podcasts and I just do it
[TS]
00:17:15
◼
►
in in its it's all scripts running in
[TS]
00:17:17
◼
►
the background and I got a lot of
[TS]
00:17:19
◼
►
scripts from Marco Arment who is very
[TS]
00:17:21
◼
►
comfortable with the command line and
[TS]
00:17:22
◼
►
just issues all this things from the
[TS]
00:17:23
◼
►
command line like I'm not gonna do that
[TS]
00:17:25
◼
►
I'm gonna put it in a little
[TS]
00:17:26
◼
►
you know I'm going to wrap it an
[TS]
00:17:27
◼
►
automator and just hit a keyboard
[TS]
00:17:29
◼
►
shortcut and do it and it's great and
[TS]
00:17:31
◼
►
every time I do one of those things I
[TS]
00:17:32
◼
►
think to myself I can't believe I went
[TS]
00:17:34
◼
►
months where I was bringing up the
[TS]
00:17:36
◼
►
terminal and dragging and folders to get
[TS]
00:17:38
◼
►
the pathnames and then issuing the shell
[TS]
00:17:41
◼
►
scripting commands and all that now only
[TS]
00:17:43
◼
►
do is point & click and that's the
[TS]
00:17:45
◼
►
that's the great thing about Mac
[TS]
00:17:46
◼
►
automation stuff and iOS to really is
[TS]
00:17:48
◼
►
once once it's done you know it's out of
[TS]
00:17:51
◼
►
the way all you do is go Boop and magic
[TS]
00:17:53
◼
►
things happen and you know that's that's
[TS]
00:17:55
◼
►
that's that's the abstracted computer
[TS]
00:17:57
◼
►
user interface in a nutshell right there
[TS]
00:17:59
◼
►
is you shouldn't know what the steps are
[TS]
00:18:00
◼
►
you should be able to build the steps
[TS]
00:18:02
◼
►
and then put it aside and just keep
[TS]
00:18:04
◼
►
doing your work there and some of the
[TS]
00:18:05
◼
►
utilities you know that are along those
[TS]
00:18:09
◼
►
lines like text expander and keyboard
[TS]
00:18:11
◼
►
maestro I think you are my star does i'm
[TS]
00:18:13
◼
►
almost certain text expander does is
[TS]
00:18:15
◼
►
there's a way if you go to like the
[TS]
00:18:16
◼
►
about box or something
[TS]
00:18:17
◼
►
it shows you how much time you say since
[TS]
00:18:19
◼
►
you've been using it and if you've been
[TS]
00:18:22
◼
►
using i I've got some of these utilities
[TS]
00:18:23
◼
►
where I somehow it it's like I look and
[TS]
00:18:26
◼
►
it tells me I've saved you know like
[TS]
00:18:27
◼
►
like 10 hours of Emma for so many years
[TS]
00:18:30
◼
►
but that's like a and each little step i
[TS]
00:18:33
◼
►
get one of them for me i fade published
[TS]
00:18:35
◼
►
this somewhere i don't know i don't
[TS]
00:18:37
◼
►
think it's on just or something like
[TS]
00:18:39
◼
►
that I've written about on during
[TS]
00:18:40
◼
►
fireball but I have a very particular
[TS]
00:18:42
◼
►
style of title casing i use on daring
[TS]
00:18:44
◼
►
fireball alright where is it you know
[TS]
00:18:46
◼
►
everything you know big word gets
[TS]
00:18:48
◼
►
uppercase letter and then there's a
[TS]
00:18:50
◼
►
specific set of little words that are
[TS]
00:18:53
◼
►
not like of a and uh and it can be
[TS]
00:18:59
◼
►
tricky though to do it to to automate it
[TS]
00:19:02
◼
►
because if you can be fooled by things
[TS]
00:19:03
◼
►
like quotes in the text that's being
[TS]
00:19:10
◼
►
selected because then that should be
[TS]
00:19:12
◼
►
capitalized if it's the first word in a
[TS]
00:19:13
◼
►
quote because it's like the title of the
[TS]
00:19:15
◼
►
thing so I back together a script years
[TS]
00:19:18
◼
►
ago that gets it right 99.9 percent of
[TS]
00:19:21
◼
►
the time and I have a exactly like you
[TS]
00:19:23
◼
►
know like you said it's an automator
[TS]
00:19:25
◼
►
script or our service with that shell
[TS]
00:19:29
◼
►
script running in it and have it mapped
[TS]
00:19:30
◼
►
to shift shift command T for ya title
[TS]
00:19:34
◼
►
and there are some I I think about how
[TS]
00:19:37
◼
►
much time that has saved me over the
[TS]
00:19:38
◼
►
years and it's it's just unbelievable
[TS]
00:19:40
◼
►
and but before I wrote it even though
[TS]
00:19:42
◼
►
i've been using it for years I think
[TS]
00:19:43
◼
►
we're all those years I was like arrow
[TS]
00:19:45
◼
►
arrow arrow shift and we type the letter
[TS]
00:19:47
◼
►
arrow arrow it's crazy
[TS]
00:19:50
◼
►
yeah it'sit's um I mean that's a keeper
[TS]
00:19:53
◼
►
my sister tells me save seven hours by
[TS]
00:19:55
◼
►
the way i just looked it goes back to
[TS]
00:19:58
◼
►
regular expressions right i mean you did
[TS]
00:20:01
◼
►
you write the chapter in the BB at
[TS]
00:20:02
◼
►
manual about regular expressions that
[TS]
00:20:04
◼
►
you know i know but the second half of
[TS]
00:20:08
◼
►
it is so I i think this is first I want
[TS]
00:20:11
◼
►
to take too much credit
[TS]
00:20:12
◼
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the regular expression chapter and
[TS]
00:20:14
◼
►
bbedit was there when i started but BB
[TS]
00:20:18
◼
►
it was using a very old regular
[TS]
00:20:21
◼
►
expression library
[TS]
00:20:22
◼
►
it was really a derivative of the flight
[TS]
00:20:24
◼
►
of the original unix one guy named Henry
[TS]
00:20:28
◼
►
somebody somebody wrote it and it only
[TS]
00:20:31
◼
►
had like the basic regular expression
[TS]
00:20:33
◼
►
surprised it was almost more like a
[TS]
00:20:36
◼
►
glorified wildcards yeah and all the
[TS]
00:20:40
◼
►
fancy stuff that you can do when you
[TS]
00:20:42
◼
►
read that chapter and you're like holy
[TS]
00:20:44
◼
►
crap was added when i was there and so I
[TS]
00:20:48
◼
►
wrote the group you know they had added
[TS]
00:20:50
◼
►
onto the chapter to write all the pcre
[TS]
00:20:52
◼
►
yet up all right
[TS]
00:20:55
◼
►
yeah that's anyway that that's I i tell
[TS]
00:20:58
◼
►
people about crap about regular
[TS]
00:20:59
◼
►
expressions and then a that same look as
[TS]
00:21:01
◼
►
when i talk about automator if you talk
[TS]
00:21:02
◼
►
about shell scripting which is like I
[TS]
00:21:04
◼
►
don't want to learn it and understand it
[TS]
00:21:05
◼
►
i don't know and i get i get that but
[TS]
00:21:07
◼
►
like especially when I when I would talk
[TS]
00:21:09
◼
►
to writers and editors about crap I'd be
[TS]
00:21:12
◼
►
like you understand text is what you do
[TS]
00:21:15
◼
►
for a living i'm telling you if you
[TS]
00:21:18
◼
►
bought it like by Jeff freedoms book but
[TS]
00:21:20
◼
►
you know or read the BBA chapter there
[TS]
00:21:23
◼
►
are things in there that you know you if
[TS]
00:21:26
◼
►
you learn it all of a sudden you'll be
[TS]
00:21:27
◼
►
sitting there thinking oh man I can't
[TS]
00:21:29
◼
►
believe I need to do this this is going
[TS]
00:21:30
◼
►
to take me an hour and if you know the
[TS]
00:21:32
◼
►
language of grip if you know those
[TS]
00:21:34
◼
►
symbols you can do it in two minutes and
[TS]
00:21:37
◼
►
it had only happen once okay and you
[TS]
00:21:40
◼
►
realize that it is because you know it
[TS]
00:21:43
◼
►
is a life skill that you need to have
[TS]
00:21:45
◼
►
i I'll tell you the truth is a true
[TS]
00:21:47
◼
►
story I I didn't learn regular
[TS]
00:21:50
◼
►
expressions while i was in college even
[TS]
00:21:51
◼
►
though I was a bbedit nerd Comp Sci
[TS]
00:21:53
◼
►
major I I did it just look I i mean i
[TS]
00:21:56
◼
►
think the farthest i ever got was like
[TS]
00:21:58
◼
►
dot plus and dot star which is you know
[TS]
00:22:01
◼
►
just more like like old cars wildcards
[TS]
00:22:04
◼
►
find everything and I just never saw the
[TS]
00:22:07
◼
►
need for it and like a year or so after
[TS]
00:22:10
◼
►
college I got a temp job at the
[TS]
00:22:14
◼
►
philadelphia inquirer in the advertising
[TS]
00:22:17
◼
►
department where they had a bunch of
[TS]
00:22:20
◼
►
Excel spreadsheets with all of the ad
[TS]
00:22:23
◼
►
rates for everything and it was each
[TS]
00:22:25
◼
►
department had their own thing in each
[TS]
00:22:28
◼
►
one had like seven pages or 12 pages of
[TS]
00:22:31
◼
►
add in a you know a matrix you know so
[TS]
00:22:37
◼
►
it keeping them in excel as where the
[TS]
00:22:39
◼
►
business people set them made total
[TS]
00:22:41
◼
►
sense and then you know they're be
[TS]
00:22:42
◼
►
graphic designers who turn them into a
[TS]
00:22:44
◼
►
book that they could send out the people
[TS]
00:22:46
◼
►
so I got hired to do these books because
[TS]
00:22:48
◼
►
I could do graphic design and so I did
[TS]
00:22:50
◼
►
the first one and this is that everybody
[TS]
00:22:52
◼
►
did it but there was all sorts of
[TS]
00:22:54
◼
►
gibberish in columns that wasn't public
[TS]
00:22:57
◼
►
we know it was it must have made sense
[TS]
00:23:00
◼
►
for the business people who use the
[TS]
00:23:02
◼
►
Excel spreadsheet but what it didn't
[TS]
00:23:04
◼
►
need to go in there and so the way that
[TS]
00:23:05
◼
►
every you know it was done before and
[TS]
00:23:08
◼
►
the way I did the first book was you i
[TS]
00:23:10
◼
►
just went in and edit each column by
[TS]
00:23:12
◼
►
hand and it was just you know tab delete
[TS]
00:23:14
◼
►
tap delete and and just pages and pages
[TS]
00:23:17
◼
►
and pages and pages and you know couple
[TS]
00:23:19
◼
►
of days work easily i may be a week's
[TS]
00:23:21
◼
►
work for the whole book mostly just
[TS]
00:23:24
◼
►
deleting crap and i thought there's got
[TS]
00:23:27
◼
►
to be a better way and I thought about
[TS]
00:23:28
◼
►
that i think this is the sort of stuff
[TS]
00:23:30
◼
►
regular expressions are supposed to
[TS]
00:23:31
◼
►
solve and so I wrote I just felt like a
[TS]
00:23:34
◼
►
day writing like that just a couple of
[TS]
00:23:36
◼
►
regular expressions and bbedit and then
[TS]
00:23:38
◼
►
so i went from excel to text bbedit to
[TS]
00:23:43
◼
►
just run a couple of saved grep patterns
[TS]
00:23:45
◼
►
imported it into the document and I was
[TS]
00:23:48
◼
►
done and I literally mean literally
[TS]
00:23:50
◼
►
turned like a week's work of work for
[TS]
00:23:53
◼
►
each book into about like two hours
[TS]
00:23:57
◼
►
and so I just what I acted as though i
[TS]
00:24:00
◼
►
didn't write the script and just static
[TS]
00:24:02
◼
►
but you know roll
[TS]
00:24:03
◼
►
browse the web but it's that that's
[TS]
00:24:07
◼
►
actually going out of Excel is that's
[TS]
00:24:09
◼
►
like a pro tip for for all this stuff to
[TS]
00:24:12
◼
►
is like I can't tell you how many times
[TS]
00:24:13
◼
►
I've had something in Excel that's been
[TS]
00:24:15
◼
►
a disaster and I just selected and paste
[TS]
00:24:18
◼
►
into bbedit comes in his tab delimited
[TS]
00:24:19
◼
►
and where you save it out as a
[TS]
00:24:21
◼
►
tab-delimited file and you and you do
[TS]
00:24:23
◼
►
all of the crazy tech stuff and you just
[TS]
00:24:25
◼
►
make sure that they're there are tabs
[TS]
00:24:26
◼
►
between the field and right bring it
[TS]
00:24:27
◼
►
back into excel and you're like look
[TS]
00:24:29
◼
►
yeah it was it was all it was an excel
[TS]
00:24:31
◼
►
all along but it wasn't you you know you
[TS]
00:24:33
◼
►
completely take it out you x we're
[TS]
00:24:35
◼
►
taking multiple columns in excel and I
[TS]
00:24:36
◼
►
pulled them out and then kind of like
[TS]
00:24:38
◼
►
mix them and match them and and and and
[TS]
00:24:40
◼
►
reassemble them in the right way and
[TS]
00:24:42
◼
►
then you paste them back in and it's
[TS]
00:24:44
◼
►
like you know it's like that you never
[TS]
00:24:46
◼
►
left excel but they totally came out of
[TS]
00:24:48
◼
►
excel and it's not like you can't do
[TS]
00:24:49
◼
►
some wild card stuff in excel but you
[TS]
00:24:52
◼
►
probably right visual basic script to do
[TS]
00:24:53
◼
►
things too but for me it was just like I
[TS]
00:24:55
◼
►
get this back to text and can i can i
[TS]
00:24:58
◼
►
write a couple of pattern matching
[TS]
00:25:00
◼
►
search and replaces that solve this
[TS]
00:25:02
◼
►
problem and usually the answer is yeah
[TS]
00:25:04
◼
►
and you can take an hour for can do in
[TS]
00:25:05
◼
►
10 minutes
[TS]
00:25:06
◼
►
find that it i mean literally wonderful
[TS]
00:25:09
◼
►
web literally terrible of weeks weeks of
[TS]
00:25:11
◼
►
work in two hours of work and I just got
[TS]
00:25:15
◼
►
paid for weeks or I felt like I deserved
[TS]
00:25:18
◼
►
it huh yeah i would just say this one
[TS]
00:25:21
◼
►
last thing
[TS]
00:25:22
◼
►
it was a long time ago must have been
[TS]
00:25:23
◼
►
2001 or so when i wrote that that the
[TS]
00:25:26
◼
►
second half of the bbedit group chapter
[TS]
00:25:28
◼
►
I would still say it is one of the
[TS]
00:25:30
◼
►
pieces of writing that I am most proud
[TS]
00:25:32
◼
►
of in my entire life because I've people
[TS]
00:25:35
◼
►
have told me many times when they find
[TS]
00:25:37
◼
►
out that i wrote it they're like oh my
[TS]
00:25:38
◼
►
god that was the first time regular
[TS]
00:25:39
◼
►
persons ever made sense to me and I
[TS]
00:25:41
◼
►
can't take credit for the whole chapter
[TS]
00:25:42
◼
►
but I did take a pass through the early
[TS]
00:25:44
◼
►
part just because that was my goal is I
[TS]
00:25:46
◼
►
do feel like I have a knack for regular
[TS]
00:25:49
◼
►
expressions
[TS]
00:25:49
◼
►
that's the one area of programming where
[TS]
00:25:52
◼
►
I'm better than almost anybody it's I
[TS]
00:25:54
◼
►
just ice I really am good at figuring
[TS]
00:25:58
◼
►
out how to create the syntax to match
[TS]
00:26:00
◼
►
what I want to match
[TS]
00:26:01
◼
►
and ends up creating these things that
[TS]
00:26:04
◼
►
most people look at me
[TS]
00:26:05
◼
►
they're like what the hell yeah i really
[TS]
00:26:08
◼
►
want i think that's the problem with
[TS]
00:26:09
◼
►
with regular expressions readability
[TS]
00:26:11
◼
►
like people see them anything about that
[TS]
00:26:13
◼
►
it's nonsense I can't do it so no if you
[TS]
00:26:15
◼
►
learn it's actually fairly
[TS]
00:26:17
◼
►
straightforward
[TS]
00:26:18
◼
►
not all of them but most of them but
[TS]
00:26:19
◼
►
they look like nonsense
[TS]
00:26:22
◼
►
well I just thought me know but this is
[TS]
00:26:24
◼
►
something this is I get the perfect
[TS]
00:26:25
◼
►
combination for me because i have a
[TS]
00:26:27
◼
►
knack for explaining things and i have a
[TS]
00:26:29
◼
►
knack for regular expressions and in
[TS]
00:26:31
◼
►
hindsight I still feel you know what is
[TS]
00:26:33
◼
►
14 15 years later I'd I i still feel
[TS]
00:26:36
◼
►
it's one of the best things I've ever
[TS]
00:26:37
◼
►
ever written
[TS]
00:26:39
◼
►
yeah yeah I love that chapter that i
[TS]
00:26:41
◼
►
mentioned Jeff riedel's O'Reilly book
[TS]
00:26:43
◼
►
about this is great but it's from
[TS]
00:26:45
◼
►
possession of a you know longtime unix
[TS]
00:26:48
◼
►
guy and he talks about scripting a lot
[TS]
00:26:50
◼
►
in that like shell and perl scripting
[TS]
00:26:52
◼
►
and for me the most direct application
[TS]
00:26:55
◼
►
was bbedit so the BBA chapter is a much
[TS]
00:26:58
◼
►
more distilled clear approach to this
[TS]
00:27:01
◼
►
then I love that freedom book and I used
[TS]
00:27:03
◼
►
to reference at all the time but the BB
[TS]
00:27:06
◼
►
the chapter is a much more simple gentle
[TS]
00:27:08
◼
►
introduction
[TS]
00:27:09
◼
►
yeah I love it I love the freedom book
[TS]
00:27:11
◼
►
too and i read I've read both editions
[TS]
00:27:13
◼
►
maybe three editions and there might be
[TS]
00:27:14
◼
►
a third I don't know every time there's
[TS]
00:27:15
◼
►
a new addition there is a third and i
[TS]
00:27:18
◼
►
have all three copies and I've read them
[TS]
00:27:20
◼
►
all covered it is but it's a i would i
[TS]
00:27:26
◼
►
would definitely say it is it it this
[TS]
00:27:30
◼
►
Friedel book is so comprehensive and so
[TS]
00:27:32
◼
►
well done that it's I don't know that
[TS]
00:27:35
◼
►
I've ever read any book on any subject
[TS]
00:27:37
◼
►
where you could say well there's no need
[TS]
00:27:38
◼
►
for anybody else to ever write a book on
[TS]
00:27:40
◼
►
this again but I would honestly say that
[TS]
00:27:41
◼
►
that's the case with freedoms book on
[TS]
00:27:43
◼
►
regular expressions and I just can't see
[TS]
00:27:45
◼
►
how anybody else would sit would say
[TS]
00:27:47
◼
►
well I'll take the time to write a
[TS]
00:27:50
◼
►
technical book which is really hard on
[TS]
00:27:53
◼
►
this subject when there's a book that
[TS]
00:27:55
◼
►
covers it
[TS]
00:27:56
◼
►
both perfectly and extensively all right
[TS]
00:28:00
◼
►
maybe I'll take a break how about I take
[TS]
00:28:01
◼
►
a break here and think the first friend
[TS]
00:28:03
◼
►
of the show
[TS]
00:28:04
◼
►
it's our good friends good good friend
[TS]
00:28:07
◼
►
Casper Casper they make obsessively
[TS]
00:28:10
◼
►
engineer mattresses and shockingly fair
[TS]
00:28:12
◼
►
prices go to Casper calm / the talk show
[TS]
00:28:15
◼
►
and used code the talk show and you'll
[TS]
00:28:17
◼
►
say fifty bucks towards your mattress
[TS]
00:28:20
◼
►
with one exception hold on i'll tell you
[TS]
00:28:22
◼
►
what that is
[TS]
00:28:23
◼
►
so here's the deal I've told you this
[TS]
00:28:25
◼
►
before I'll say it again Casper has
[TS]
00:28:27
◼
►
created one perfect type of mattress
[TS]
00:28:29
◼
►
it's it's a combination of like memory
[TS]
00:28:33
◼
►
foam and some other stuff that's just
[TS]
00:28:37
◼
►
the right blend of types of things so
[TS]
00:28:40
◼
►
you don't have to pick between six
[TS]
00:28:41
◼
►
different types of mattresses that you
[TS]
00:28:44
◼
►
know what the hell how do you know what
[TS]
00:28:45
◼
►
the differences these guys it really is
[TS]
00:28:47
◼
►
sort of like the Apple attitude taken
[TS]
00:28:49
◼
►
two mattresses trust us will do all the
[TS]
00:28:51
◼
►
work will make one type of mattress and
[TS]
00:28:54
◼
►
then all you have to do is pick the size
[TS]
00:28:55
◼
►
that's it that is it's the just seems to
[TS]
00:29:00
◼
►
me this is how a mattress company should
[TS]
00:29:02
◼
►
do it now in addition to that because
[TS]
00:29:04
◼
►
they sell they make them they right here
[TS]
00:29:07
◼
►
in United States in fact and they sell
[TS]
00:29:09
◼
►
them directly to you you just go there
[TS]
00:29:12
◼
►
they cut out the middleman and it
[TS]
00:29:14
◼
►
enables them to keep their prices
[TS]
00:29:17
◼
►
incredibly lower than the mainstream big
[TS]
00:29:20
◼
►
brand mattresses you find in traditional
[TS]
00:29:23
◼
►
mattress stores premium mattress is
[TS]
00:29:26
◼
►
often start at well over 1,500 casper
[TS]
00:29:30
◼
►
mattresses cost just 500 for twin 754
[TS]
00:29:34
◼
►
full 854 queen and just 954 a king so
[TS]
00:29:38
◼
►
you can get a king from them for less
[TS]
00:29:40
◼
►
than like a twin from a lot of the other
[TS]
00:29:43
◼
►
big brands crazy there and like I said
[TS]
00:29:46
◼
►
they're made right here in America now
[TS]
00:29:48
◼
►
biggest thing you think how am I going
[TS]
00:29:50
◼
►
to buy a thousand-dollar mattress and
[TS]
00:29:53
◼
►
not even try it you have to worry about
[TS]
00:29:56
◼
►
they have a hundred knight home trial if
[TS]
00:29:58
◼
►
you don't love it they will pick it up
[TS]
00:30:00
◼
►
at your house give you a full refund no
[TS]
00:30:02
◼
►
hard sell
[TS]
00:30:03
◼
►
it's not like trying to cancel your
[TS]
00:30:04
◼
►
cable it it's something like that you
[TS]
00:30:06
◼
►
just say i want to send it back and they
[TS]
00:30:08
◼
►
say ok when you know and then somebody
[TS]
00:30:10
◼
►
shows up and they take the mattress away
[TS]
00:30:11
◼
►
and you get your money back and that's
[TS]
00:30:13
◼
►
it I've had readers Casper's been a
[TS]
00:30:15
◼
►
sponsor long enough i've gotten emails
[TS]
00:30:17
◼
►
from readers who have done that and they
[TS]
00:30:19
◼
►
said i can't believe how you know can't
[TS]
00:30:20
◼
►
believe how easy it was to actually just
[TS]
00:30:22
◼
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send it back because they actually you
[TS]
00:30:24
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know they didn't believe that it was
[TS]
00:30:25
◼
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going to be easy because that sounds too
[TS]
00:30:27
◼
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good to be true
[TS]
00:30:28
◼
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but that's how confident Casper is in
[TS]
00:30:31
◼
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your mattress get yours today hundred
[TS]
00:30:35
◼
►
Knights in your own home they have a dog
[TS]
00:30:38
◼
►
mattress even that's a new product and
[TS]
00:30:41
◼
►
that's the one that you don't get 50
[TS]
00:30:43
◼
►
bucks on because it's a lower price but
[TS]
00:30:45
◼
►
if you have a if you have a dog get him
[TS]
00:30:47
◼
►
a good mattress go check it out
[TS]
00:30:48
◼
►
I've had readers tell me this is a thing
[TS]
00:30:50
◼
►
when i first did this read i didn't know
[TS]
00:30:52
◼
►
that the discount it apply to the dog
[TS]
00:30:55
◼
►
one so I had a couple of readers who
[TS]
00:30:57
◼
►
said hey I've got my dog the mattress
[TS]
00:30:58
◼
►
but i didn't get 50 bucks off but I
[TS]
00:31:00
◼
►
don't care because my dog loves the
[TS]
00:31:02
◼
►
mattress so that's that's the exception
[TS]
00:31:05
◼
►
go to Casper calm / the talk show and
[TS]
00:31:07
◼
►
remember that code the talkshow to say
[TS]
00:31:10
◼
►
fifty bucks on any human sized mattress
[TS]
00:31:12
◼
►
maybe that would get my dog off my couch
[TS]
00:31:17
◼
►
i love doing sponsor reads I've gone
[TS]
00:31:21
◼
►
from having it be the part of this job
[TS]
00:31:24
◼
►
that I hate to part that I i love i
[TS]
00:31:27
◼
►
think that makes the I'm not to get
[TS]
00:31:30
◼
►
podcast e inside baseball but I think
[TS]
00:31:32
◼
►
that's make makes the reads better once
[TS]
00:31:33
◼
►
when you can't either a couple podcast i
[TS]
00:31:35
◼
►
listen to where you know the ads are our
[TS]
00:31:39
◼
►
part of the entertainment and you just
[TS]
00:31:41
◼
►
can't you know you cannot listen to them
[TS]
00:31:43
◼
►
you can tune out you can't skip you
[TS]
00:31:45
◼
►
really gotta pay attention because they
[TS]
00:31:47
◼
►
went they they put their personality
[TS]
00:31:49
◼
►
into them and you know and that I think
[TS]
00:31:51
◼
►
that makes the difference if it's if
[TS]
00:31:52
◼
►
it's like a hostage video or something
[TS]
00:31:54
◼
►
it's a lot less entertaining but if it's
[TS]
00:31:56
◼
►
a if it's part of the fun
[TS]
00:31:57
◼
►
then it's a lot better I can't even tell
[TS]
00:32:00
◼
►
you how many emails I got from people
[TS]
00:32:01
◼
►
about last week's show with Maryland
[TS]
00:32:03
◼
►
where they're a just thinking was like
[TS]
00:32:05
◼
►
oh my god I needed that you know uh huh
[TS]
00:32:07
◼
►
you know for the election even they're
[TS]
00:32:08
◼
►
like oh my god sponsor reach so good i
[TS]
00:32:13
◼
►
will have to do is take a mental break
[TS]
00:32:14
◼
►
here and just say I I don't have time to
[TS]
00:32:17
◼
►
respond to all of my email but I got so
[TS]
00:32:20
◼
►
much email never at most emails I've
[TS]
00:32:22
◼
►
gotten about an episode of the show in
[TS]
00:32:24
◼
►
as long as i can remember from people
[TS]
00:32:26
◼
►
last week and all of it I i honestly
[TS]
00:32:30
◼
►
didn't see one that was I honestly
[TS]
00:32:32
◼
►
thought there'd be some from Trump
[TS]
00:32:34
◼
►
people or you know people who just don't
[TS]
00:32:36
◼
►
want to hear about people who are upset
[TS]
00:32:38
◼
►
about the way the election turned out
[TS]
00:32:40
◼
►
you know go back to tech dummy i didn't
[TS]
00:32:42
◼
►
get any of that and which was sort of
[TS]
00:32:44
◼
►
our goal that was the way you know that
[TS]
00:32:46
◼
►
we approached in what we talked about
[TS]
00:32:47
◼
►
but I got so much email from people
[TS]
00:32:50
◼
►
thanking us for that so i just want to
[TS]
00:32:52
◼
►
say to all of you who listen thank you
[TS]
00:32:55
◼
►
for listening and thank you for the good
[TS]
00:32:56
◼
►
words i have a podcast question for you
[TS]
00:32:59
◼
►
Jason you don't answer
[TS]
00:33:02
◼
►
do you do any other podcast regularly i
[TS]
00:33:05
◼
►
occasionally so you here in there
[TS]
00:33:08
◼
►
occasionally podcast yeah yeah just some
[TS]
00:33:12
◼
►
time from time you mean like all per day
[TS]
00:33:14
◼
►
is like that I guess I got a bug up my
[TS]
00:33:21
◼
►
butt recently about something that I had
[TS]
00:33:23
◼
►
never thought about before and I this is
[TS]
00:33:25
◼
►
the sort of thing that I tend to think
[TS]
00:33:27
◼
►
about I can't believe I didn't really
[TS]
00:33:28
◼
►
think that much about it when I set up
[TS]
00:33:30
◼
►
the talkshow to be on daring fireball
[TS]
00:33:32
◼
►
which is the fact that I've been doing
[TS]
00:33:39
◼
►
it I've always done it it and most of
[TS]
00:33:41
◼
►
the podcast almost all the podcasts I
[TS]
00:33:42
◼
►
see do it but putting the episode number
[TS]
00:33:45
◼
►
in the title and making the episode
[TS]
00:33:47
◼
►
number a major part you know like that
[TS]
00:33:49
◼
►
the main anchor on the URL that the like
[TS]
00:33:53
◼
►
dead on our websites on six colors and
[TS]
00:33:56
◼
►
during fireball we don't have post
[TS]
00:33:58
◼
►
number you know 420 3123 right now that
[TS]
00:34:04
◼
►
was a good one
[TS]
00:34:05
◼
►
yeah a little-little 20 3323 why why do
[TS]
00:34:09
◼
►
we do this and and you know TV shows
[TS]
00:34:12
◼
►
don't do it I mean they sort of do now
[TS]
00:34:15
◼
►
the right where you're like when you
[TS]
00:34:17
◼
►
watch digitally you do you know you're
[TS]
00:34:19
◼
►
going through season 1 episode 7 of
[TS]
00:34:21
◼
►
american horror story or whatever so
[TS]
00:34:24
◼
►
there is right there's sort of that on
[TS]
00:34:27
◼
►
TV but I don't know I I it's a good it's
[TS]
00:34:31
◼
►
a good question like why why do we
[TS]
00:34:34
◼
►
number podcasts and you you I can always
[TS]
00:34:36
◼
►
tell what number it is because you
[TS]
00:34:37
◼
►
actually do number them in the like the
[TS]
00:34:39
◼
►
slug of of the talk show but not like in
[TS]
00:34:42
◼
►
the in what people see just like the
[TS]
00:34:45
◼
►
real descriptions right I i well
[TS]
00:34:49
◼
►
but I have them in the metadata for the
[TS]
00:34:51
◼
►
show so like when you're looking at your
[TS]
00:34:52
◼
►
podcast player it will say 1 773 yeah
[TS]
00:34:57
◼
►
well I switched recently I did switch
[TS]
00:34:59
◼
►
just a couple weeks ago from putting EP
[TS]
00:35:03
◼
►
period space the digital you know
[TS]
00:35:07
◼
►
representation of the number colon i
[TS]
00:35:09
◼
►
took out the EP because i thought you
[TS]
00:35:11
◼
►
know what it its craft like that I yeah
[TS]
00:35:16
◼
►
I don't like I like clean urls I don't
[TS]
00:35:18
◼
►
like seen dot PHP at the end of the URL
[TS]
00:35:21
◼
►
i don't like seeing all the gibberish
[TS]
00:35:24
◼
►
and like the medium URLs I don't like
[TS]
00:35:26
◼
►
tracking in a URL i like the URL to have
[TS]
00:35:30
◼
►
every single bit of it be meaningful and
[TS]
00:35:33
◼
►
I same way with like the titles i don't
[TS]
00:35:35
◼
►
but it seems to me
[TS]
00:35:37
◼
►
yeah I don't know their seem it part of
[TS]
00:35:39
◼
►
me thinks that part of it is that you
[TS]
00:35:40
◼
►
want to know which one's the newest
[TS]
00:35:42
◼
►
episode in your podcast player and that
[TS]
00:35:43
◼
►
maybe it actually is useful because it
[TS]
00:35:46
◼
►
you it's it's a more confident way of
[TS]
00:35:49
◼
►
making sure that your podcast player
[TS]
00:35:51
◼
►
whatever software it is whichever sort
[TS]
00:35:53
◼
►
order it's using top to bottom or bottom
[TS]
00:35:55
◼
►
to top you know which one's the newest
[TS]
00:35:58
◼
►
uh-huh so I'm keeping it i like when i
[TS]
00:36:00
◼
►
made the change to get rid of the e
[TS]
00:36:01
◼
►
period i was on the verge of just
[TS]
00:36:04
◼
►
getting rid of him period and maybe just
[TS]
00:36:07
◼
►
putting them in the URL but then I
[TS]
00:36:08
◼
►
thought you know what I think there's a
[TS]
00:36:09
◼
►
reason everybody does it matter with you
[TS]
00:36:12
◼
►
think I don't know if it's a reason that
[TS]
00:36:15
◼
►
is I don't know if it's a good reason or
[TS]
00:36:17
◼
►
if it's more just sort of continuity I
[TS]
00:36:19
◼
►
mean some of it is reference why is to
[TS]
00:36:23
◼
►
be able to say it's this one like saying
[TS]
00:36:25
◼
►
like the macworld we had volumes and
[TS]
00:36:30
◼
►
numbers like internally we would have
[TS]
00:36:32
◼
►
liked you turning us a story and it
[TS]
00:36:35
◼
►
would be 24 dash 0 for and that was
[TS]
00:36:38
◼
►
literally 2404 was like the tooth the
[TS]
00:36:43
◼
►
april two thousand eight issue or
[TS]
00:36:46
◼
►
something is like vol.24 number four and
[TS]
00:36:49
◼
►
and that was partially because in a
[TS]
00:36:51
◼
►
fight in the file system like it would
[TS]
00:36:53
◼
►
sort right that all the 2400 force would
[TS]
00:36:56
◼
►
go together and then there you have 25
[TS]
00:36:57
◼
►
405 and it would just kind of keep going
[TS]
00:36:59
◼
►
like that so I think some of it is just
[TS]
00:37:01
◼
►
sort of like finding an internal
[TS]
00:37:03
◼
►
structure and for podcast you could do
[TS]
00:37:04
◼
►
it by date you could literally say you
[TS]
00:37:06
◼
►
know this is the one for the you know
[TS]
00:37:10
◼
►
this day in November of 2016 and the
[TS]
00:37:12
◼
►
metadata certainly supplies that so you
[TS]
00:37:15
◼
►
could just you could just do that you
[TS]
00:37:17
◼
►
could have nothing
[TS]
00:37:18
◼
►
I don't know as a kid growing up I
[TS]
00:37:21
◼
►
really loved reading comic books and
[TS]
00:37:23
◼
►
comic books always had that like this is
[TS]
00:37:25
◼
►
amazing spider-man number 183 and and
[TS]
00:37:28
◼
►
they would have footnotes and they would
[TS]
00:37:30
◼
►
say no spider-man face the Scorpion
[TS]
00:37:32
◼
►
before an amazing spider-man number 83
[TS]
00:37:34
◼
►
and send him to prison and you'll
[TS]
00:37:36
◼
►
account number III yes if only I had
[TS]
00:37:38
◼
►
that issue i could read that now and i
[TS]
00:37:40
◼
►
was part of what appeals to me about the
[TS]
00:37:43
◼
►
podcast numbering scheme is that which
[TS]
00:37:45
◼
►
is just it lets you hang a number on it
[TS]
00:37:47
◼
►
and say for reference sake this is what
[TS]
00:37:49
◼
►
it is rather than saying season one
[TS]
00:37:51
◼
►
number three or just giving you a date
[TS]
00:37:55
◼
►
but I don't know if that's a great
[TS]
00:37:57
◼
►
reason to do it
[TS]
00:37:58
◼
►
I'm probably also the the other thought
[TS]
00:38:01
◼
►
I had this since the incomparable is now
[TS]
00:38:03
◼
►
at 326 episodes I think maybe it was a
[TS]
00:38:08
◼
►
it made sense when you did 10 episodes
[TS]
00:38:13
◼
►
of a podcast in the early its podcasting
[TS]
00:38:15
◼
►
and now there are these podcasts that
[TS]
00:38:17
◼
►
have hundreds and hundreds of episodes
[TS]
00:38:19
◼
►
were pretty soon if not already there
[TS]
00:38:21
◼
►
will very soon be many podcast with with
[TS]
00:38:25
◼
►
a thousand-plus episodes tomorrow so
[TS]
00:38:28
◼
►
hannah it's sort of crazy marco was
[TS]
00:38:30
◼
►
saying on ATP a couple an episode or two
[TS]
00:38:32
◼
►
ago because he knows because he runs so
[TS]
00:38:34
◼
►
Radio One's get it he said that the real
[TS]
00:38:38
◼
►
they're already there
[TS]
00:38:39
◼
►
yeah at the end they do because there's
[TS]
00:38:40
◼
►
radio stations that will publish five or
[TS]
00:38:42
◼
►
six podcast today like it meaning like
[TS]
00:38:46
◼
►
the 15 or 12 hour three our four of the
[TS]
00:38:49
◼
►
you know the sports fans podcast in the
[TS]
00:38:52
◼
►
morning
[TS]
00:38:53
◼
►
comments okay you'll have episode 1500
[TS]
00:38:56
◼
►
crazy the comic-book analogy is pretty
[TS]
00:39:00
◼
►
good guess the best for me is it gives
[TS]
00:39:05
◼
►
you something to hang on sequentially
[TS]
00:39:06
◼
►
and say look we've done a lot of these
[TS]
00:39:07
◼
►
and and then I that with incomparable I
[TS]
00:39:10
◼
►
mean even though we built an index and
[TS]
00:39:12
◼
►
one of the reasons that we did end up
[TS]
00:39:14
◼
►
using using movable-type which you use
[TS]
00:39:16
◼
►
on during
[TS]
00:39:16
◼
►
rball for the incomparable CMS is
[TS]
00:39:19
◼
►
because i wanted a I wanted an index of
[TS]
00:39:22
◼
►
of topics and so I've got an index of
[TS]
00:39:25
◼
►
topics so if somebody wants to see
[TS]
00:39:26
◼
►
what's that episode where where John
[TS]
00:39:29
◼
►
grouper and John Syracuse to talk about
[TS]
00:39:30
◼
►
the Godfather you can look up the
[TS]
00:39:31
◼
►
godfather and it won't be like it's this
[TS]
00:39:33
◼
►
number right but still people will email
[TS]
00:39:36
◼
►
me tweet me post on Facebook whatever
[TS]
00:39:38
◼
►
they'll say was that episode about
[TS]
00:39:40
◼
►
whatever and it there is something nice
[TS]
00:39:43
◼
►
about being able to say that was number
[TS]
00:39:45
◼
►
32 and just become point I'm gonna be
[TS]
00:39:47
◼
►
like it's that one that number i don't
[TS]
00:39:49
◼
►
know it's like a little handle for an
[TS]
00:39:51
◼
►
episode
[TS]
00:39:52
◼
►
yeah the alternative would be the just
[TS]
00:39:55
◼
►
look at the dates just happened but that
[TS]
00:39:57
◼
►
doesn't show up that's not gonna show up
[TS]
00:39:59
◼
►
in the list in your podcast player
[TS]
00:40:01
◼
►
well but that's maybe a self-fulfilling
[TS]
00:40:03
◼
►
prophecy right right i mean i think
[TS]
00:40:05
◼
►
maybe podcast player you I is is in part
[TS]
00:40:08
◼
►
based on the idea that a lot of podcasts
[TS]
00:40:11
◼
►
organize themselves by numbers but
[TS]
00:40:13
◼
►
overcast has it has a date field right
[TS]
00:40:16
◼
►
and there are dates for every episode
[TS]
00:40:18
◼
►
and in overcast and i would imagine most
[TS]
00:40:20
◼
►
podcast players or are kinda like that
[TS]
00:40:22
◼
►
and certainly if a podcast weren't
[TS]
00:40:24
◼
►
numbered I'm sure they would all be like
[TS]
00:40:26
◼
►
yeah but if you if I'd like made my not
[TS]
00:40:29
◼
►
numbered or didn't put the numbers in
[TS]
00:40:31
◼
►
the titles it's not going to change it
[TS]
00:40:33
◼
►
you know i mean it's the collective
[TS]
00:40:34
◼
►
decision that the broadcast industry as
[TS]
00:40:38
◼
►
a whole is made to do that
[TS]
00:40:40
◼
►
yes it is it's more fun for me to say we
[TS]
00:40:44
◼
►
talked about raiders of the lost ark and
[TS]
00:40:45
◼
►
the incomparable number eight then it is
[TS]
00:40:47
◼
►
to say October 17 2010 episode was that
[TS]
00:40:54
◼
►
that was that the gap in my appearances
[TS]
00:40:56
◼
►
on the uncomfortable with it because we
[TS]
00:40:58
◼
►
laughed about I was just on recently
[TS]
00:41:00
◼
►
like you just said to talk about the
[TS]
00:41:01
◼
►
Godfather with John turkeys in a few
[TS]
00:41:04
◼
►
other and forget their names sorry
[TS]
00:41:07
◼
►
because I went there was a bunch it was
[TS]
00:41:09
◼
►
it was great I had a great time I I
[TS]
00:41:13
◼
►
can't count the number of people who
[TS]
00:41:15
◼
►
made the crack on twitter that they
[TS]
00:41:17
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can't believe that all of us long-winded
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podcasters made a podcast about the
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Godfather that was shorter than
[TS]
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Godfather
[TS]
00:41:24
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but it was at it that I hadn't been on
[TS]
00:41:27
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since Reuters that was episode aid
[TS]
00:41:29
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yeah that was six is basically six years
[TS]
00:41:32
◼
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October 10-2 October 16 other than a day
[TS]
00:41:35
◼
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we were in my interview for my david
[TS]
00:41:37
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letterman episode which was I yeah but
[TS]
00:41:39
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in terms of like being on the panel yeah
[TS]
00:41:40
◼
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we want to mate 2 323 that's fine that's
[TS]
00:41:44
◼
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fine i tried a couple of times to get
[TS]
00:41:45
◼
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you on it's like you're busy and and I I
[TS]
00:41:48
◼
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want to like with Merlin i kinda want to
[TS]
00:41:49
◼
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deploy you guys tactically I don't want
[TS]
00:41:51
◼
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to be like I want to ask you when
[TS]
00:41:52
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there's something I got this really good
[TS]
00:41:53
◼
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news like I for like a couple years I
[TS]
00:41:55
◼
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don't think we're going to the godfather
[TS]
00:41:57
◼
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to get siracusa when asked John Gruber
[TS]
00:41:58
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you know what will make we're gonna make
[TS]
00:42:00
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it happen and we finally made it happen
[TS]
00:42:01
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was great to get somebody to go to miss
[TS]
00:42:03
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you know any chance to talk about able
[TS]
00:42:05
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to go to is worth it
[TS]
00:42:07
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although we didn't make it happen until
[TS]
00:42:08
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a bogota was actually dead
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00:42:10
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yeah well mr. maybe we can maybe that
[TS]
00:42:12
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was what I was waiting for just I wanted
[TS]
00:42:14
◼
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able to pass on before we talked about
[TS]
00:42:16
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I like this is so amazing i literally at
[TS]
00:42:21
◼
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just five seconds ago got a DM from rich
[TS]
00:42:25
◼
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single creator video asking if I'd heard
[TS]
00:42:30
◼
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that salad left Apple yeah west dive I
[TS]
00:42:34
◼
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was spooked I was like is he listening
[TS]
00:42:35
◼
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do we have a live broadcast that I don't
[TS]
00:42:37
◼
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know that I should have turned off the
[TS]
00:42:39
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live stream for being competent be on
[TS]
00:42:42
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everyone's been talking about him but
[TS]
00:42:44
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then I realized that asking have I heard
[TS]
00:42:46
◼
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means he's not spoken but that was kinda
[TS]
00:42:50
◼
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spooky given that we we spent a good
[TS]
00:42:51
◼
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chance the last 45 minutes talking about
[TS]
00:42:53
◼
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bbedit and automation and tell ya
[TS]
00:42:58
◼
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new macbook pros
[TS]
00:43:02
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yeah i read i really enjoyed your review
[TS]
00:43:07
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I thank you often think of when I write
[TS]
00:43:10
◼
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these reviews I don't know if you feel
[TS]
00:43:11
◼
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the same way but I write them and
[TS]
00:43:13
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sometimes I feel like I i know that i've
[TS]
00:43:18
◼
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got this like I'm might I I don't you
[TS]
00:43:20
◼
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know I don't care of other people agree
[TS]
00:43:22
◼
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with me or not but my I know that what
[TS]
00:43:23
◼
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I'm saying about this i'm certain of
[TS]
00:43:24
◼
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other times I feel like I haven't had
[TS]
00:43:27
◼
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enough time or it's it's
[TS]
00:43:29
◼
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something a lot of times it's just that
[TS]
00:43:32
◼
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I feel like I have enough time but at
[TS]
00:43:35
◼
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other times it's like I'm not sure that
[TS]
00:43:36
◼
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what I care about is representative of
[TS]
00:43:39
◼
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enough people and I kind of had that
[TS]
00:43:42
◼
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worried with the reviewer wrote of these
[TS]
00:43:45
◼
►
macbook pros because i know that there's
[TS]
00:43:50
◼
►
a lot of people who are disappointed in
[TS]
00:43:51
◼
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just the basic idea of the direction
[TS]
00:43:54
◼
►
apple is taking them on but I read a
[TS]
00:43:57
◼
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whole bunch of the reviews from people
[TS]
00:43:59
◼
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who I really respect like you enjoy a
[TS]
00:44:00
◼
►
stern it goes on and i read a whole
[TS]
00:44:05
◼
►
bunch of them after you know after after
[TS]
00:44:07
◼
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my review and it really seemed to me
[TS]
00:44:09
◼
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like a very large consensus of that
[TS]
00:44:13
◼
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these are pretty good machines
[TS]
00:44:14
◼
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yeah I tried to mean because the way
[TS]
00:44:19
◼
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we've got kind of strung out i got to
[TS]
00:44:21
◼
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write a piece after the apple event with
[TS]
00:44:25
◼
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that was basically quick hands-on with
[TS]
00:44:27
◼
►
that 13-inch macbook escape and I got to
[TS]
00:44:30
◼
►
I got to use it for a week and travel
[TS]
00:44:32
◼
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and then write another piece about it by
[TS]
00:44:33
◼
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the time I got to the touch bar one I
[TS]
00:44:35
◼
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felt like I kind of addressed the issues
[TS]
00:44:38
◼
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about like peoples disappointment i
[TS]
00:44:39
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rather than I think I macworld column
[TS]
00:44:41
◼
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about people's disappointment and what
[TS]
00:44:43
◼
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that meant for like why kind of Apple
[TS]
00:44:45
◼
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let everything build up and and and
[TS]
00:44:47
◼
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people kind of this was a thing they
[TS]
00:44:49
◼
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could focus on some of their
[TS]
00:44:50
◼
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disappointment and let it out and and so
[TS]
00:44:53
◼
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I felt like by the time i get a touch
[TS]
00:44:54
◼
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bar review I could like it was great
[TS]
00:44:56
◼
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because I could just write about the
[TS]
00:44:57
◼
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touch bar and was like I i wrote a
[TS]
00:44:59
◼
►
couple sections about the rest of the
[TS]
00:45:00
◼
►
computer but really it was an essay
[TS]
00:45:02
◼
►
about the touch bar in touch ID because
[TS]
00:45:04
◼
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that was the thing that was little was
[TS]
00:45:06
◼
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left and frankly was the thing i found
[TS]
00:45:07
◼
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most interesting and its really why I
[TS]
00:45:10
◼
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love 3i honest I'm not just saying that
[TS]
00:45:14
◼
►
because you're on the show in your
[TS]
00:45:15
◼
►
palates really why I of all the reviews
[TS]
00:45:17
◼
►
i really think i like year's best
[TS]
00:45:18
◼
►
because i spent a relatively little
[TS]
00:45:22
◼
►
amount on touch bar just because I had
[TS]
00:45:24
◼
►
so much else to say about sort of the
[TS]
00:45:26
◼
►
bigger picture and the other thing I
[TS]
00:45:30
◼
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thought was that your video which
[TS]
00:45:33
◼
►
focused almost entirely on the touch bar
[TS]
00:45:35
◼
►
was super instructive in like a in the
[TS]
00:45:40
◼
►
difference between like the way Apple
[TS]
00:45:41
◼
►
would do a promotional video
[TS]
00:45:43
◼
►
about the touch bar in fact did and they
[TS]
00:45:45
◼
►
showed it during the event yours was
[TS]
00:45:47
◼
►
focused on look when you're doing real
[TS]
00:45:49
◼
►
stuff like here's you know just stupid
[TS]
00:45:51
◼
►
little things you know like the fact
[TS]
00:45:53
◼
►
that you can it when you adjust the
[TS]
00:45:56
◼
►
brightness or the volume you can just
[TS]
00:45:58
◼
►
put your finger on it and slide without
[TS]
00:45:59
◼
►
tapping on the actual thing that shows
[TS]
00:46:01
◼
►
up it illustrated in a way that I feel
[TS]
00:46:05
◼
►
like 10,000 words wouldn't have conveyed
[TS]
00:46:08
◼
►
you really have it to visual it's
[TS]
00:46:09
◼
►
clearly a very visual input device and
[TS]
00:46:13
◼
►
so I feel like the video really help
[TS]
00:46:14
◼
►
have you done video reviews before I've
[TS]
00:46:17
◼
►
done a handful of them i did some
[TS]
00:46:19
◼
►
macworld and then since I've been doing
[TS]
00:46:21
◼
►
six colors I've done a few that you know
[TS]
00:46:23
◼
►
they take time and the challenges always
[TS]
00:46:25
◼
►
am I doing this because everybody agrees
[TS]
00:46:27
◼
►
that videos the future and we need to do
[TS]
00:46:29
◼
►
video or am i doing it because video
[TS]
00:46:30
◼
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will be able to impart something that's
[TS]
00:46:33
◼
►
worth imparting and and for me it really
[TS]
00:46:35
◼
►
is like I will put in the time if I feel
[TS]
00:46:37
◼
►
like this is gonna be the best way to
[TS]
00:46:39
◼
►
communicate something with the touch bar
[TS]
00:46:40
◼
►
it was very clear this was the weighted
[TS]
00:46:43
◼
►
I i needed to communicate what was going
[TS]
00:46:44
◼
►
on with the touch bar and I had the time
[TS]
00:46:47
◼
►
I finished that review basically on
[TS]
00:46:49
◼
►
friday afternoon in the embargo was
[TS]
00:46:51
◼
►
monday morning and so on the weekend
[TS]
00:46:52
◼
►
unlike the sunday morning i basically
[TS]
00:46:54
◼
►
sat down is it alright let's figure out
[TS]
00:46:55
◼
►
if i can make a video here and i ended
[TS]
00:46:57
◼
►
up with like an iphone 7 on a in a glyph
[TS]
00:47:01
◼
►
attached to a like a little tripod and a
[TS]
00:47:05
◼
►
bigger tripod and I tried to figure out
[TS]
00:47:07
◼
►
like can I get an angle where I can see
[TS]
00:47:09
◼
►
the touch bar and it's not blown out and
[TS]
00:47:12
◼
►
then I can capture the screen and kind
[TS]
00:47:14
◼
►
of put them together and in the end it
[TS]
00:47:16
◼
►
did work which is good because that's
[TS]
00:47:17
◼
►
what i wanted is like I wanted people to
[TS]
00:47:20
◼
►
be able to see like what happens on
[TS]
00:47:21
◼
►
screen what happens on the touch bar
[TS]
00:47:23
◼
►
where your fingers go
[TS]
00:47:24
◼
►
what's the result can you see the
[TS]
00:47:26
◼
►
animations can you see how some of the
[TS]
00:47:29
◼
►
apps have these totally wild like slider
[TS]
00:47:32
◼
►
interfaces and others just have keys
[TS]
00:47:34
◼
►
some of them color the keys some of them
[TS]
00:47:36
◼
►
don't color the keys and until you know
[TS]
00:47:38
◼
►
there will be it's a little harder
[TS]
00:47:41
◼
►
because you can't like to a screen
[TS]
00:47:42
◼
►
capture of its hard to make those videos
[TS]
00:47:44
◼
►
and i have the advantage of having some
[TS]
00:47:45
◼
►
time to shoot the video when I figured
[TS]
00:47:47
◼
►
out of the gate there aren't going to be
[TS]
00:47:49
◼
►
that many videos that explain this
[TS]
00:47:51
◼
►
feature and apples videos are probably
[TS]
00:47:53
◼
►
not what people want to see because
[TS]
00:47:55
◼
►
they're gonna be really slick but
[TS]
00:47:56
◼
►
they're not as
[TS]
00:47:57
◼
►
sara lee i mean the marketing videos
[TS]
00:47:58
◼
►
they're not going to necessarily like
[TS]
00:48:00
◼
►
slowed down enough for people to see
[TS]
00:48:02
◼
►
what's going on and in the end it was
[TS]
00:48:04
◼
►
about five minutes long which you know i
[TS]
00:48:06
◼
►
kinda feel like could be too long but at
[TS]
00:48:08
◼
►
the same time I felt like I really
[TS]
00:48:09
◼
►
packed in with stuff so but it was worth
[TS]
00:48:12
◼
►
doing because of that because it was it
[TS]
00:48:14
◼
►
was how much how many words like you
[TS]
00:48:16
◼
►
said how many words what I had to try to
[TS]
00:48:18
◼
►
write to convey what i could just show
[TS]
00:48:20
◼
►
in a video yeah I I honestly feel like
[TS]
00:48:23
◼
►
it that's the sort of thing that just
[TS]
00:48:25
◼
►
can't be done it verbally it and you
[TS]
00:48:29
◼
►
know it
[TS]
00:48:30
◼
►
I say even even just little things like
[TS]
00:48:32
◼
►
look here's what it looks like in this
[TS]
00:48:34
◼
►
app here's what it looks like in this
[TS]
00:48:35
◼
►
happen and they're all sort of
[TS]
00:48:37
◼
►
monochromatic and you can go through a
[TS]
00:48:39
◼
►
bunch of stuff in the touch bar apps you
[TS]
00:48:42
◼
►
know switching from app to app and you
[TS]
00:48:44
◼
►
know doing things and using the control
[TS]
00:48:45
◼
►
strip and it almost feels like a
[TS]
00:48:48
◼
►
monochrome screen and then all of a
[TS]
00:48:51
◼
►
sudden you're in something like Maps
[TS]
00:48:53
◼
►
question and it's it is all lit up like
[TS]
00:48:56
◼
►
Times Square
[TS]
00:48:57
◼
►
yeah i'm not saying that's wrong yet
[TS]
00:48:59
◼
►
iight but it is you know it it it is
[TS]
00:49:02
◼
►
such a different thing know and all of a
[TS]
00:49:04
◼
►
sudden when your keyboard like Maps is
[TS]
00:49:07
◼
►
probably the best example but it it when
[TS]
00:49:10
◼
►
your keyboard lights up with all those
[TS]
00:49:11
◼
►
colors it is a weird different thing
[TS]
00:49:14
◼
►
because i've been using App laptops for
[TS]
00:49:19
◼
►
I don't know long time you know at least
[TS]
00:49:22
◼
►
15 16 17 years since i first bought one
[TS]
00:49:26
◼
►
and had one at the school paper before
[TS]
00:49:29
◼
►
that so you know probably 20 years my
[TS]
00:49:31
◼
►
keyboards never let up in color before
[TS]
00:49:33
◼
►
yeah so yeah it was surprisingly weird
[TS]
00:49:37
◼
►
to me it really was when you get the
[TS]
00:49:40
◼
►
burst of color it really was
[TS]
00:49:41
◼
►
surprisingly interesting to me you have
[TS]
00:49:44
◼
►
a calculator is the other one that
[TS]
00:49:45
◼
►
struck me because they there are a few
[TS]
00:49:46
◼
►
of those keys are like an orange they're
[TS]
00:49:48
◼
►
like super bright
[TS]
00:49:50
◼
►
yeah and they're still keys but they're
[TS]
00:49:52
◼
►
super bright that maps it's it's
[TS]
00:49:54
◼
►
basically putting up the same icons that
[TS]
00:49:56
◼
►
are in iOS and they're very colorful
[TS]
00:49:57
◼
►
that is the by far the most colorful
[TS]
00:49:59
◼
►
implementation sort of standard buttons
[TS]
00:50:00
◼
►
like people the calculator I thought
[TS]
00:50:03
◼
►
calculator was really instructive done
[TS]
00:50:05
◼
►
only in the use of color but both
[TS]
00:50:06
◼
►
calculator and James Thompson's p Cal
[TS]
00:50:09
◼
►
those were those were both instructive
[TS]
00:50:11
◼
►
to me in realizing that what I what I
[TS]
00:50:14
◼
►
think is the right way to handle the
[TS]
00:50:16
◼
►
touch bar is as an extension of the
[TS]
00:50:18
◼
►
keyboard and not i mean when all the
[TS]
00:50:21
◼
►
questions like why I wouldn't why would
[TS]
00:50:23
◼
►
you need to touch bar why wouldn't you
[TS]
00:50:24
◼
►
just want to use the mac interface it
[TS]
00:50:26
◼
►
was that idea of I don't know how to do
[TS]
00:50:29
◼
►
this with the keyboard which means that
[TS]
00:50:31
◼
►
i'm going to get to a certain point
[TS]
00:50:33
◼
►
where i have to take my hands off the
[TS]
00:50:34
◼
►
keyboard move down to the trackpad and
[TS]
00:50:36
◼
►
click on some UI on the screen and so
[TS]
00:50:39
◼
►
the calculator was that moment where I
[TS]
00:50:40
◼
►
realized oh I can put like square roots
[TS]
00:50:42
◼
►
and cube root and log and sine and
[TS]
00:50:44
◼
►
cosine on the touch bar and I can do
[TS]
00:50:47
◼
►
numbers and then immediately just move
[TS]
00:50:49
◼
►
my hands slightly up and go tap and now
[TS]
00:50:51
◼
►
I've got a result or the or or
[TS]
00:50:53
◼
►
conversion you know fahrenheit to
[TS]
00:50:55
◼
►
celsius or something and my hands stay i
[TS]
00:50:57
◼
►
was already up on the number right in my
[TS]
00:50:59
◼
►
hand just move up and that was that more
[TS]
00:51:01
◼
►
I thought oh yeah this is why this is
[TS]
00:51:03
◼
►
this is where this shines is I just stay
[TS]
00:51:06
◼
►
on the keyboard and the touch bar kind
[TS]
00:51:08
◼
►
of just as an extension of the keyboard
[TS]
00:51:10
◼
►
that and is that how everybody's going
[TS]
00:51:13
◼
►
to use it I don't know it's so early we
[TS]
00:51:15
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don't really know but it felt to me like
[TS]
00:51:16
◼
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that was the moment that unlocked like I
[TS]
00:51:19
◼
►
see why you would use this and and when
[TS]
00:51:22
◼
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I am James sent me a beta P calc where
[TS]
00:51:26
◼
►
when you tap the function keys it
[TS]
00:51:27
◼
►
brought up a palette of all his
[TS]
00:51:29
◼
►
functions in the UI and and what that
[TS]
00:51:31
◼
►
meant was I tap the the touch bar and
[TS]
00:51:33
◼
►
then I had to take my hands off the
[TS]
00:51:35
◼
►
keyboard move to the trackpad and then
[TS]
00:51:37
◼
►
move the cursor up and then click on
[TS]
00:51:39
◼
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which one I wanted and I sent him an
[TS]
00:51:41
◼
►
email back and said you know I think
[TS]
00:51:42
◼
►
this is wrong i think what you need is
[TS]
00:51:44
◼
►
to put your functions in the touch bar
[TS]
00:51:47
◼
►
because because it feels like a defeat
[TS]
00:51:49
◼
►
if I touch the touch bar and then i have
[TS]
00:51:51
◼
►
to take my hands off of it and move
[TS]
00:51:52
◼
►
around with the cursor and so he changed
[TS]
00:51:55
◼
►
it and now it's like your most recent
[TS]
00:51:57
◼
►
the functions and conversions appear in
[TS]
00:51:59
◼
►
the touch bar and it's like night and
[TS]
00:52:01
◼
►
day because now i type in 32 and I tap
[TS]
00:52:04
◼
►
conversion fahrenheit to celsius and
[TS]
00:52:07
◼
►
that and it all happens on the touch bar
[TS]
00:52:09
◼
►
and I never have to sort of switch modes
[TS]
00:52:11
◼
►
to mousing around
[TS]
00:52:13
◼
►
yeah and I think that calculator is
[TS]
00:52:18
◼
►
the apples calculators an interesting
[TS]
00:52:20
◼
►
example in a couple of ways I I my gut
[TS]
00:52:23
◼
►
feeling is that that's one of the apps
[TS]
00:52:24
◼
►
that got it most right yeah me too and
[TS]
00:52:29
◼
►
one thing to and I know apple said this
[TS]
00:52:31
◼
►
is true but my experience testing the
[TS]
00:52:33
◼
►
device is that it is clear that apple's
[TS]
00:52:37
◼
►
mac app engineering teams spent a lot of
[TS]
00:52:41
◼
►
time working on touch bar support for
[TS]
00:52:43
◼
►
their apps because there are obviously
[TS]
00:52:45
◼
►
some of the oddball apps like the ones
[TS]
00:52:47
◼
►
that are in applications / utilities you
[TS]
00:52:49
◼
►
know it had only one who's got updated
[TS]
00:52:51
◼
►
it did you really go through everyone i
[TS]
00:52:54
◼
►
did i did i I've got you want to hear
[TS]
00:52:57
◼
►
the list no review but it's like so you
[TS]
00:53:00
◼
►
to activity monitor not that's the one
[TS]
00:53:03
◼
►
that gets me activity monitor and
[TS]
00:53:05
◼
►
terminal are the two utilities that
[TS]
00:53:08
◼
►
Gotye do about terminal i forgot about
[TS]
00:53:09
◼
►
right i forgot the terminal was that was
[TS]
00:53:11
◼
►
buried away in utilities I used to it
[TS]
00:53:13
◼
►
but they also located in this is some of
[TS]
00:53:16
◼
►
the stock and some of them are there
[TS]
00:53:17
◼
►
straps straps but calculator calendar
[TS]
00:53:19
◼
►
contacts finder Final Cut Pro garageband
[TS]
00:53:22
◼
►
iMovie itunes keynote male maps messages
[TS]
00:53:25
◼
►
numbers pages photos preview quicktime
[TS]
00:53:27
◼
►
player safari system preferences and
[TS]
00:53:30
◼
►
then they're a bunch of apps that use
[TS]
00:53:31
◼
►
the sort of standard text editing
[TS]
00:53:33
◼
►
interface and they pick up a text editor
[TS]
00:53:35
◼
►
touch bar interface so like text edit
[TS]
00:53:37
◼
►
and and notes get that get that text
[TS]
00:53:40
◼
►
editing so it's too so there's like
[TS]
00:53:42
◼
►
there's like more than a dozen they did
[TS]
00:53:44
◼
►
a lot mean for people who say apple
[TS]
00:53:46
◼
►
doesn't care about the mac it's like
[TS]
00:53:47
◼
►
they built this whole new bit of
[TS]
00:53:49
◼
►
hardware and then they updated all of
[TS]
00:53:51
◼
►
these mac apps to support it was a lot
[TS]
00:53:53
◼
►
of work right and there's a lot of work
[TS]
00:53:56
◼
►
in I might be missing something actually
[TS]
00:54:01
◼
►
but there's there's the the the hardware
[TS]
00:54:03
◼
►
engineering work of actually putting an
[TS]
00:54:06
◼
►
embedded iOS device into the keyboard
[TS]
00:54:09
◼
►
with this everything system-on-a-chip
[TS]
00:54:10
◼
►
and having a stay way that it can
[TS]
00:54:14
◼
►
interface with the Intel side you've got
[TS]
00:54:16
◼
►
like this arm little arm computer
[TS]
00:54:18
◼
►
running on your keyboard and it
[TS]
00:54:20
◼
►
communicates with the Intel side and the
[TS]
00:54:22
◼
►
Intel side even does the because the one
[TS]
00:54:24
◼
►
of the things that the the iOS device on
[TS]
00:54:26
◼
►
the touch part doesn't have is a GPU so
[TS]
00:54:28
◼
►
the Intel side does the GPU rendering
[TS]
00:54:31
◼
►
and has to go back but it's all done
[TS]
00:54:33
◼
►
securely in and there's a whole bunch of
[TS]
00:54:35
◼
►
the let you know
[TS]
00:54:36
◼
►
electrical engineering going on there
[TS]
00:54:37
◼
►
that's it it's just that you'd never
[TS]
00:54:39
◼
►
know it right didn't you know it's 60
[TS]
00:54:42
◼
►
frames-per-second just like iOS its
[TS]
00:54:45
◼
►
instantaneous touch
[TS]
00:54:48
◼
►
it's just like you know you'd expect
[TS]
00:54:50
◼
►
from any apple iOS touch device so
[TS]
00:54:52
◼
►
there's that engineered did physical
[TS]
00:54:53
◼
►
hardware engineering of that there's the
[TS]
00:54:59
◼
►
and ended the second level is the mac
[TS]
00:55:02
◼
►
programming side where all of these apps
[TS]
00:55:05
◼
►
were updated with whether they got a
[TS]
00:55:08
◼
►
right or wrong
[TS]
00:55:09
◼
►
none of them seemed half-ass they all
[TS]
00:55:11
◼
►
seemed like a lot of thought went into
[TS]
00:55:12
◼
►
it all these apps got updated with touch
[TS]
00:55:16
◼
►
bar support which is a lot of work but
[TS]
00:55:19
◼
►
then in between those two there's the
[TS]
00:55:22
◼
►
xcode side where the people who work on
[TS]
00:55:26
◼
►
the api's and xcode itself had to do all
[TS]
00:55:29
◼
►
the work to make it so that mac
[TS]
00:55:32
◼
►
developers have api's and and you know a
[TS]
00:55:35
◼
►
simulator so they can test our machines
[TS]
00:55:37
◼
►
that don't actually have a touch bar and
[TS]
00:55:38
◼
►
all of that stuff so an awful lot of
[TS]
00:55:41
◼
►
work went into this and i completely
[TS]
00:55:42
◼
►
agree it's it's to me
[TS]
00:55:44
◼
►
example number one that I whatever else
[TS]
00:55:46
◼
►
is going on with the mac and some of the
[TS]
00:55:49
◼
►
machines that have gone way too long
[TS]
00:55:51
◼
►
without getting updated it's clear that
[TS]
00:55:53
◼
►
Apple this is invested in the mac i
[TS]
00:55:56
◼
►
really think that touch bars is proof of
[TS]
00:55:58
◼
►
yeah and we can debate and I've been
[TS]
00:56:01
◼
►
trying to make this distinction for the
[TS]
00:56:02
◼
►
last couple of weeks it's like part of
[TS]
00:56:04
◼
►
what I think a lot of us do is try to
[TS]
00:56:06
◼
►
understand why Apple is doing what
[TS]
00:56:07
◼
►
Apple's motivation is why Apple made the
[TS]
00:56:10
◼
►
choices it made
[TS]
00:56:11
◼
►
I want to separate that from the
[TS]
00:56:14
◼
►
judgments about whether these are good
[TS]
00:56:15
◼
►
decisions are not because i think we
[TS]
00:56:17
◼
►
could debate whether doing the touch bar
[TS]
00:56:20
◼
►
is a good decision or not we can debate
[TS]
00:56:22
◼
►
the price of these systems and we can
[TS]
00:56:24
◼
►
debate you know this there's so many
[TS]
00:56:26
◼
►
aspects of this that we can that we can
[TS]
00:56:29
◼
►
talk about but I think you can't debate
[TS]
00:56:32
◼
►
the fact that Apple made a major
[TS]
00:56:34
◼
►
investment in the mac platform in this
[TS]
00:56:37
◼
►
in this this particular computer because
[TS]
00:56:39
◼
►
we're seeing a huge bit of hardware
[TS]
00:56:41
◼
►
engineering happening here
[TS]
00:56:43
◼
►
a whole lot of software engineering
[TS]
00:56:45
◼
►
happening here so we can you know we can
[TS]
00:56:47
◼
►
debate whether we think this is the
[TS]
00:56:48
◼
►
right approach whether this was a waste
[TS]
00:56:50
◼
►
of time whether having a laptop focused
[TS]
00:56:54
◼
►
input device method is good or bad if
[TS]
00:56:56
◼
►
it's going to be a gimmick there's all
[TS]
00:56:58
◼
►
those things but you can't debate it was
[TS]
00:57:00
◼
►
a huge investment on Apple's part to do
[TS]
00:57:02
◼
►
this and if they really didn't care
[TS]
00:57:03
◼
►
about the mac why would they do it right
[TS]
00:57:06
◼
►
exactly i do another laptop with the
[TS]
00:57:08
◼
►
latest did intel chips and move on
[TS]
00:57:10
◼
►
right i mean that they could do that
[TS]
00:57:12
◼
►
yeah here's why I think calculators is a
[TS]
00:57:14
◼
►
great example the Apple calculator app
[TS]
00:57:16
◼
►
is a great example because the buttons
[TS]
00:57:18
◼
►
so Apple it at least I don't know
[TS]
00:57:21
◼
►
forever since like iOS 7 show and then
[TS]
00:57:23
◼
►
when you know the the Yosemite whenever
[TS]
00:57:27
◼
►
the mac version was that got the sort of
[TS]
00:57:30
◼
►
iOS style visual refresh
[TS]
00:57:32
◼
►
Apple has a very consistent calculator
[TS]
00:57:34
◼
►
look and it's you know mostly based on
[TS]
00:57:36
◼
►
the color orange
[TS]
00:57:38
◼
►
yeah thanks you know orange buttons so
[TS]
00:57:43
◼
►
when those buttons on the keyboard it
[TS]
00:57:45
◼
►
makes the keyboard look calculator
[TS]
00:57:47
◼
►
branded right like in so if you use
[TS]
00:57:49
◼
►
apples calculator you know what it looks
[TS]
00:57:50
◼
►
like it's got this sort of just orange
[TS]
00:57:53
◼
►
calculator look you see these buttons
[TS]
00:57:55
◼
►
that are orange and it's it to me is a
[TS]
00:57:58
◼
►
very cool way of making the touch bar
[TS]
00:58:00
◼
►
feel like it's part of the app it's it's
[TS]
00:58:03
◼
►
a really cool move and all of the all of
[TS]
00:58:06
◼
►
the functions that are in orange on the
[TS]
00:58:09
◼
►
UI are orange on the touch bar and so
[TS]
00:58:13
◼
►
it's like yeah you mean you immediately
[TS]
00:58:15
◼
►
get it you're like oh yeah right like a
[TS]
00:58:17
◼
►
of course they are course the equals
[TS]
00:58:18
◼
►
button is orange so I'd when I i was at
[TS]
00:58:22
◼
►
the event and I got to talk to people at
[TS]
00:58:25
◼
►
Apple and they showed me the calculated
[TS]
00:58:28
◼
►
and at it a couple of the people i spoke
[TS]
00:58:30
◼
►
to you know that this is one of my
[TS]
00:58:32
◼
►
favorite examples i know it sounds silly
[TS]
00:58:33
◼
►
but they should be calculator and then
[TS]
00:58:34
◼
►
at first like in the default calculator
[TS]
00:58:36
◼
►
mode the only button you have up there
[TS]
00:58:38
◼
►
divided x minus plus equals and they
[TS]
00:58:41
◼
►
said no that it seems silly because
[TS]
00:58:43
◼
►
those buttons are there you know you can
[TS]
00:58:45
◼
►
hit shift on the equals key to get plus
[TS]
00:58:47
◼
►
and you know it's it's not like you
[TS]
00:58:49
◼
►
can't type that but they said like it in
[TS]
00:58:55
◼
►
our testing
[TS]
00:58:56
◼
►
with the team that was using it we found
[TS]
00:58:58
◼
►
that we loved this and surprising how
[TS]
00:59:00
◼
►
many people at on the Apple at inside
[TS]
00:59:03
◼
►
Apple who had access to this and we're
[TS]
00:59:05
◼
►
working on it
[TS]
00:59:06
◼
►
loved the calculator thing because all
[TS]
00:59:08
◼
►
of a sudden you have to get it makes
[TS]
00:59:10
◼
►
your laptop keyboard feel more like
[TS]
00:59:14
◼
►
having that extended keyboard that has
[TS]
00:59:16
◼
►
this the thing on the right side where
[TS]
00:59:18
◼
►
you have number pads and dedicated
[TS]
00:59:20
◼
►
buttons for those features right there's
[TS]
00:59:23
◼
►
a reason why some people who enter
[TS]
00:59:24
◼
►
numbers a lot like having an extended
[TS]
00:59:26
◼
►
keyboard that has that keypad over there
[TS]
00:59:28
◼
►
it gives you sort of the now the number
[TS]
00:59:31
◼
►
layout maybe isn't quite as convenient
[TS]
00:59:32
◼
►
having a horizontal row of numbers but
[TS]
00:59:34
◼
►
not having to worry about everything
[TS]
00:59:36
◼
►
shift or the fact that that they're not
[TS]
00:59:40
◼
►
consecutive you know that- is right
[TS]
00:59:43
◼
►
there but plus you have to hit shift to
[TS]
00:59:44
◼
►
get I mean it's all sort of weird typing
[TS]
00:59:47
◼
►
those those operators on the keyboard on
[TS]
00:59:50
◼
►
that regular keyboard with you don't
[TS]
00:59:51
◼
►
have a numpad with the touch bar
[TS]
00:59:54
◼
►
it really is natural yeah i mean you
[TS]
00:59:58
◼
►
could argue that count
[TS]
00:59:58
◼
►
could argue that count
[TS]
01:00:00
◼
►
Slater is the best example and that that
[TS]
01:00:03
◼
►
they really do run the game but i do
[TS]
01:00:05
◼
►
think that this is going to be an
[TS]
01:00:06
◼
►
interface playground where we're going
[TS]
01:00:08
◼
►
to learn a lot in the next year or two
[TS]
01:00:10
◼
►
where Apple and third-party developers
[TS]
01:00:13
◼
►
tried a bunch of stuff and find out what
[TS]
01:00:15
◼
►
the right approach is because it's all
[TS]
01:00:17
◼
►
over the map now like how calculator is
[TS]
01:00:18
◼
►
a good example because there are there
[TS]
01:00:20
◼
►
are buttons you want to press that that
[TS]
01:00:23
◼
►
are on keys like there is no I mean
[TS]
01:00:26
◼
►
there's an equals key and there's a
[TS]
01:00:27
◼
►
there's a plus and minus and do you know
[TS]
01:00:29
◼
►
but like multiplication is the asterisk
[TS]
01:00:32
◼
►
and division is the / it's like no no
[TS]
01:00:34
◼
►
we're just going to put the symbols on
[TS]
01:00:36
◼
►
the on these virtual keys at the top
[TS]
01:00:38
◼
►
it's like that is the like almost purest
[TS]
01:00:40
◼
►
example where there are things you want
[TS]
01:00:42
◼
►
to type that you don't know what keys to
[TS]
01:00:45
◼
►
press so we're going to just draw those
[TS]
01:00:47
◼
►
keys on the touch bar and you know now
[TS]
01:00:49
◼
►
you know how to press them and you go
[TS]
01:00:51
◼
►
all the way down to something like Final
[TS]
01:00:53
◼
►
Cut which is this incredibly intricate
[TS]
01:00:56
◼
►
context-based set of of sometimes it's
[TS]
01:01:00
◼
►
buttons sometimes it's got like sliders
[TS]
01:01:02
◼
►
and scrubbers and things and you know
[TS]
01:01:04
◼
►
and then there's a bunch of stuff that's
[TS]
01:01:05
◼
►
in between where some some of them you
[TS]
01:01:07
◼
►
look at it you go
[TS]
01:01:08
◼
►
I don't know if this is very useful and
[TS]
01:01:10
◼
►
then others you you look at and like
[TS]
01:01:12
◼
►
Maps you're like whoa you know what am i
[TS]
01:01:14
◼
►
what am I seeing now there's a there's a
[TS]
01:01:15
◼
►
can-can Pratap the the gas station but
[TS]
01:01:18
◼
►
now and it will show me all the gas
[TS]
01:01:20
◼
►
stations around me and and I think over
[TS]
01:01:22
◼
►
time well we'll figure out what
[TS]
01:01:24
◼
►
philosophically like what's the right
[TS]
01:01:26
◼
►
approach what people what looks good and
[TS]
01:01:29
◼
►
what do people actually want to use I
[TS]
01:01:32
◼
►
found safaris to be useless and I'd have
[TS]
01:01:35
◼
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to make up i have to admit that i didn't
[TS]
01:01:37
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spend a lot of time configuring the
[TS]
01:01:39
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touch bar and a lot of apps just because
[TS]
01:01:40
◼
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I ran out of time and I am gonna feel
[TS]
01:01:43
◼
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like I will you know once i'm using a
[TS]
01:01:45
◼
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touch of our quick macbook pro is my
[TS]
01:01:47
◼
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domain laptop and i will get into do
[TS]
01:01:51
◼
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that but i found safaris default
[TS]
01:01:53
◼
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implementation to be useless which is
[TS]
01:01:55
◼
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that it shows thumbnails of your tabs in
[TS]
01:01:57
◼
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your current window and I mean maybe
[TS]
01:02:01
◼
►
daring fireball is identifiable it looks
[TS]
01:02:04
◼
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like a gray button but it they just look
[TS]
01:02:06
◼
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like a bunch of what almost every
[TS]
01:02:08
◼
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webpage just
[TS]
01:02:10
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that shrunk to that size is
[TS]
01:02:12
◼
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indistinguishable they're just little
[TS]
01:02:13
◼
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white that with things you know little
[TS]
01:02:17
◼
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white with grade
[TS]
01:02:19
◼
►
it's just too small i I couldn't
[TS]
01:02:21
◼
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possibly use that i also embed a little
[TS]
01:02:25
◼
►
bit baffled and and I say this also this
[TS]
01:02:28
◼
►
is a larger complaint I have is they
[TS]
01:02:29
◼
►
added these these tabs safari tabs in El
[TS]
01:02:33
◼
►
Capitan and I like them and I use them
[TS]
01:02:35
◼
►
but they're not on iOS to this day and
[TS]
01:02:39
◼
►
they're not in the touch bar which also
[TS]
01:02:40
◼
►
kind of baffles me like I've told you I
[TS]
01:02:43
◼
►
want these you know these sites and
[TS]
01:02:45
◼
►
they've got these nice little icons and
[TS]
01:02:47
◼
►
they're important enough that I want you
[TS]
01:02:48
◼
►
to keep them tabbed all the time so the
[TS]
01:02:51
◼
►
ontology mean yeah the pin tabs are not
[TS]
01:02:53
◼
►
back and not accessible either so it's a
[TS]
01:02:55
◼
►
little bit and any other graphic that
[TS]
01:02:58
◼
►
that's a great example of like what we
[TS]
01:02:59
◼
►
can do graphic previews of what of all
[TS]
01:03:01
◼
►
the pages that you've gotten your tabs
[TS]
01:03:02
◼
►
and make it a slider it's like well that
[TS]
01:03:04
◼
►
sounds great that's a really cool way of
[TS]
01:03:06
◼
►
showing that this is a feature that has
[TS]
01:03:09
◼
►
more than just buttons in it but in
[TS]
01:03:11
◼
►
practice I don't think it makes any
[TS]
01:03:13
◼
►
sense i don't think it works at all
[TS]
01:03:15
◼
►
I am NOT that's the the bunch of things
[TS]
01:03:16
◼
►
like that that's like you know I get why
[TS]
01:03:18
◼
►
you did it but I honest to god I'd I
[TS]
01:03:21
◼
►
feel embarrassed that I didn't even look
[TS]
01:03:23
◼
►
because it maybe I actually um maybe you
[TS]
01:03:25
◼
►
can actually go in and configure it to
[TS]
01:03:26
◼
►
do this but so if it's already there i'm
[TS]
01:03:29
◼
►
gonna good after we're done recording
[TS]
01:03:31
◼
►
i'm gonna go set up my review unit to do
[TS]
01:03:33
◼
►
this but I think it should be the
[TS]
01:03:35
◼
►
default I my god is I think that this
[TS]
01:03:39
◼
►
far you should just default to putting
[TS]
01:03:40
◼
►
the next tab previous tab buttons up in
[TS]
01:03:43
◼
►
that don't show me they are one just say
[TS]
01:03:46
◼
►
next tab previous tab and make them nice
[TS]
01:03:47
◼
►
and big and have them say next tab
[TS]
01:03:49
◼
►
previous tab yeah i know it's got
[TS]
01:03:52
◼
►
backward and forward
[TS]
01:03:53
◼
►
yeah I don't actually forward I want
[TS]
01:03:55
◼
►
next tab previous tab because i feel
[TS]
01:03:57
◼
►
that the shortcuts for that is kind of
[TS]
01:03:59
◼
►
convoluted it's it's like control tab
[TS]
01:04:02
◼
►
and control shift tab which is really a
[TS]
01:04:05
◼
►
finger full use it that you get that
[TS]
01:04:07
◼
►
with those visual previews I do wonder
[TS]
01:04:09
◼
►
and I I suspect there's a guideline
[TS]
01:04:11
◼
►
somewhere that I haven't seen because
[TS]
01:04:13
◼
►
I'm not a developer i do wonder about
[TS]
01:04:15
◼
►
the touch bar being used for
[TS]
01:04:17
◼
►
informational purposes if somebody laid
[TS]
01:04:19
◼
►
down an edict to that like information
[TS]
01:04:22
◼
►
that isn't permit
[TS]
01:04:23
◼
►
it's like temporary text should not go
[TS]
01:04:26
◼
►
in the touch bar because like I'm
[TS]
01:04:27
◼
►
baffled why the now playing in the
[TS]
01:04:30
◼
►
control strip brings up a scrubber for
[TS]
01:04:33
◼
►
itunes just like I'm never going to
[TS]
01:04:34
◼
►
scrub for music but it might be kind of
[TS]
01:04:36
◼
►
fun just to if I pop that open to see
[TS]
01:04:38
◼
►
the name of the song i'm listening to
[TS]
01:04:39
◼
►
its not there and it won't it'll show
[TS]
01:04:42
◼
►
you in safari i'll show you little tiny
[TS]
01:04:45
◼
►
thumbnails a part of the page of the
[TS]
01:04:46
◼
►
webpage that your you've got loaded in
[TS]
01:04:48
◼
►
your tabs but what it won't do is put up
[TS]
01:04:51
◼
►
like the name of that tab right of that
[TS]
01:04:53
◼
►
page which would be more way more useful
[TS]
01:04:56
◼
►
and I wonder if they've decided like
[TS]
01:04:59
◼
►
know if emerald kind of like text labels
[TS]
01:05:01
◼
►
of what's in a page is not something you
[TS]
01:05:04
◼
►
should do in the touch bar i'm not sure
[TS]
01:05:06
◼
►
I agree with that but I thought I I it
[TS]
01:05:08
◼
►
seems like there's a rule at work here
[TS]
01:05:09
◼
►
that they don't want to put like a a
[TS]
01:05:12
◼
►
text read out it's only for controls not
[TS]
01:05:15
◼
►
for information and even then i would
[TS]
01:05:17
◼
►
say but but a sliver of a horizontal
[TS]
01:05:21
◼
►
sliver of a webpage as a preview is
[TS]
01:05:24
◼
►
useless to me too i am reminded and and
[TS]
01:05:29
◼
►
I skimmed the user interface guidelines
[TS]
01:05:33
◼
►
for the touch bar I should get back to
[TS]
01:05:36
◼
►
that night he read them read them
[TS]
01:05:37
◼
►
thoroughly but I can't help but think
[TS]
01:05:39
◼
►
that no matter how well-written that
[TS]
01:05:41
◼
►
document is just that the evidence of
[TS]
01:05:43
◼
►
using all of apple's apps is that it's
[TS]
01:05:47
◼
►
still sort of a wild west and yet
[TS]
01:05:49
◼
►
they're feeling and now that third-party
[TS]
01:05:51
◼
►
developers can get in on it we
[TS]
01:05:53
◼
►
collectively are feeling our way to how
[TS]
01:05:55
◼
►
we should use it and when i'm reminded
[TS]
01:05:56
◼
►
of is how in the very early years of the
[TS]
01:06:00
◼
►
original mac let's save somewhere around
[TS]
01:06:02
◼
►
nineteen eighty-four 289 or so i would
[TS]
01:06:07
◼
►
say took 45 years the mac was famous for
[TS]
01:06:12
◼
►
its you know human interface guidelines
[TS]
01:06:13
◼
►
right from the beginning and that there
[TS]
01:06:15
◼
►
is consistency and a toolbox that
[TS]
01:06:17
◼
►
developers could use so everybody's
[TS]
01:06:19
◼
►
alert will look at it but you go back
[TS]
01:06:20
◼
►
and look at screenshots from like there
[TS]
01:06:22
◼
►
then you know almost close to the
[TS]
01:06:25
◼
►
nineties I'd say right around system 6
[TS]
01:06:27
◼
►
is where things got very definitively
[TS]
01:06:29
◼
►
you know Matt all that smack like or um
[TS]
01:06:33
◼
►
this app was clearly written by a
[TS]
01:06:34
◼
►
developer who does not know the matter
[TS]
01:06:36
◼
►
you just see stupid things like somebody
[TS]
01:06:39
◼
►
who spelled ok
[TS]
01:06:40
◼
►
okaaay in a diner a button right like to
[TS]
01:06:45
◼
►
a mac users eyes that it just jumps
[TS]
01:06:47
◼
►
right out as and that's a mistake right
[TS]
01:06:51
◼
►
you do not spell ok ok why but if you
[TS]
01:06:54
◼
►
look back at like 84 85 86 like mac
[TS]
01:06:57
◼
►
dialogues you'd see that all the time
[TS]
01:06:59
◼
►
and you're just weird layout you know
[TS]
01:07:01
◼
►
like not having a default button in the
[TS]
01:07:04
◼
►
dialog right at it
[TS]
01:07:06
◼
►
things that you are or putting the
[TS]
01:07:08
◼
►
default button not in the bottom right
[TS]
01:07:09
◼
►
corner it just things that eventually
[TS]
01:07:12
◼
►
became like what's the word
[TS]
01:07:16
◼
►
idiomatic right idiomatic Mac UI design
[TS]
01:07:20
◼
►
we don't have rat yet that's the what's
[TS]
01:07:22
◼
►
an idiomatic design for the touch bar of
[TS]
01:07:25
◼
►
a nap the touch part interface for a nap
[TS]
01:07:27
◼
►
what type of features are our should go
[TS]
01:07:28
◼
►
in there by default we don't have it yet
[TS]
01:07:31
◼
►
yeah and and i'm excited by the fact i
[TS]
01:07:35
◼
►
mean you could argue like maybe Apple's
[TS]
01:07:38
◼
►
App show a little more unification may
[TS]
01:07:40
◼
►
then they have but I'm okay with it the
[TS]
01:07:42
◼
►
way it is which is everybody
[TS]
01:07:44
◼
►
it looks like with some rules and
[TS]
01:07:46
◼
►
restrictions everybody has tried to
[TS]
01:07:49
◼
►
develop the right approach for their app
[TS]
01:07:52
◼
►
and their content and their users and I
[TS]
01:07:56
◼
►
and sort of let the chips fall where
[TS]
01:07:58
◼
►
they may and I think that's great
[TS]
01:07:59
◼
►
because I I mean right now i think i
[TS]
01:08:02
◼
►
could say with certainty that there are
[TS]
01:08:04
◼
►
apps that do it wrong and the door right
[TS]
01:08:05
◼
►
and we can argue about which is with but
[TS]
01:08:07
◼
►
like there is such a variation and maybe
[TS]
01:08:11
◼
►
it'll turn out that something like what
[TS]
01:08:14
◼
►
Final Cut does is totally the right way
[TS]
01:08:16
◼
►
to do it which is you got sliders and
[TS]
01:08:18
◼
►
you know you're you're intentionally
[TS]
01:08:20
◼
►
using it like that like the DJ app on
[TS]
01:08:22
◼
►
stage right and maybe you know if I had
[TS]
01:08:26
◼
►
to choose I would guess that maybe we're
[TS]
01:08:29
◼
►
gonna back off of that and say actually
[TS]
01:08:30
◼
►
what we saw with DJ in Photoshop what we
[TS]
01:08:33
◼
►
see with final cut pro is maybe too far
[TS]
01:08:36
◼
►
too intense too much of a UI instead of
[TS]
01:08:40
◼
►
a set of shortcuts you know and you know
[TS]
01:08:43
◼
►
and maybe will back off of that maybe
[TS]
01:08:44
◼
►
not maybe i'll turn out that UI is what
[TS]
01:08:46
◼
►
people love and it's having that surface
[TS]
01:08:48
◼
►
there is the best thing in the world
[TS]
01:08:49
◼
►
old but my gut feeling is that it's like
[TS]
01:08:52
◼
►
that's a big that's a big step to go and
[TS]
01:08:55
◼
►
I'm not sure that's the right approach
[TS]
01:08:56
◼
►
but i'm sure people at Apple were
[TS]
01:08:58
◼
►
debating it too and it doesn't have to
[TS]
01:08:59
◼
►
be one of the other I mean it right now
[TS]
01:09:01
◼
►
and right now it isn't in fact my
[TS]
01:09:02
◼
►
biggest Christian final cut is more that
[TS]
01:09:04
◼
►
it's so complicated that it seems to be
[TS]
01:09:06
◼
►
not customizable in any way and and
[TS]
01:09:09
◼
►
that's for me the fact that they went
[TS]
01:09:10
◼
►
back to this classic like from 10-point
[TS]
01:09:13
◼
►
Oh customize toolbar interface to cut
[TS]
01:09:16
◼
►
let people customize the touch bar i
[TS]
01:09:18
◼
►
really like that because I it should be
[TS]
01:09:21
◼
►
personal you should be putting the stuff
[TS]
01:09:23
◼
►
on it that you care about the most and i
[TS]
01:09:25
◼
►
don't know how many people do that but
[TS]
01:09:26
◼
►
I'm glad that that's there and that is
[TS]
01:09:28
◼
►
customizable I worried that it wasn't I
[TS]
01:09:30
◼
►
mean the next step should probably be
[TS]
01:09:31
◼
►
able to make the left third parties have
[TS]
01:09:33
◼
►
access to control strip yeah that's one
[TS]
01:09:34
◼
►
thing at a time and i really like it
[TS]
01:09:38
◼
►
just feels so Mac like it
[TS]
01:09:40
◼
►
terms of the way that the cut
[TS]
01:09:43
◼
►
customization feels exactly like
[TS]
01:09:45
◼
►
customizing the toolbar in a window and
[TS]
01:09:48
◼
►
we're gonna cocoa app it's you know it's
[TS]
01:09:50
◼
►
you know it's by design and it's no
[TS]
01:09:53
◼
►
surprise but it really just goes to show
[TS]
01:09:54
◼
►
that the people who wrote these api's
[TS]
01:09:57
◼
►
are you know knew what they were doing
[TS]
01:09:59
◼
►
and they did it the right now and and I
[TS]
01:10:02
◼
►
you know it doesn't always say when they
[TS]
01:10:05
◼
►
show these things on stage and people
[TS]
01:10:06
◼
►
asked afterward i'm sure they do the
[TS]
01:10:07
◼
►
same to you like what what what do you
[TS]
01:10:09
◼
►
think a lot of it's like well look good
[TS]
01:10:11
◼
►
let's see what the details are and when
[TS]
01:10:14
◼
►
I first customize the toolbar I was like
[TS]
01:10:16
◼
►
wow ok good like they did a really good
[TS]
01:10:18
◼
►
job like I had this whole worry about
[TS]
01:10:21
◼
►
how do you use like you move the cursor
[TS]
01:10:25
◼
►
to the bottom of the screen and it like
[TS]
01:10:27
◼
►
disappears and suddenly you get a
[TS]
01:10:28
◼
►
selection in a toolbar but you in the
[TS]
01:10:31
◼
►
touch bar but you don't see your cursor
[TS]
01:10:33
◼
►
anymore but it's still sort of there as
[TS]
01:10:36
◼
►
a ghost and you can move it around and
[TS]
01:10:37
◼
►
then if you move it back up it pops back
[TS]
01:10:39
◼
►
out on the bottom of your display I'm
[TS]
01:10:41
◼
►
like that's weird
[TS]
01:10:42
◼
►
how are they gonna do that and when I
[TS]
01:10:43
◼
►
used it was like well it makes perfect
[TS]
01:10:45
◼
►
sense like they nailed it they they
[TS]
01:10:46
◼
►
really did figure out a way to do it
[TS]
01:10:49
◼
►
where you never feel like suddenly
[TS]
01:10:51
◼
►
you're pointing device is gone into a
[TS]
01:10:53
◼
►
different parallel universe and nothing
[TS]
01:10:55
◼
►
makes sense anymore like it all held
[TS]
01:10:57
◼
►
together and I'm impressed by by the
[TS]
01:11:00
◼
►
good kind of care that they took with
[TS]
01:11:01
◼
►
that stuff
[TS]
01:11:02
◼
►
it's a little thing
[TS]
01:11:03
◼
►
but I appreciate so when you go into
[TS]
01:11:06
◼
►
edit mode the buttons that are there
[TS]
01:11:08
◼
►
jiggle it's a little similar to you know
[TS]
01:11:13
◼
►
very similar and it clearly drawn from
[TS]
01:11:14
◼
►
the home screen customization and iOS
[TS]
01:11:17
◼
►
where if you want to move your apps
[TS]
01:11:19
◼
►
around in iOS you know you hold the home
[TS]
01:11:22
◼
►
button and you go into the mode and all
[TS]
01:11:24
◼
►
your apps Google it's a good way of
[TS]
01:11:28
◼
►
playing off something people are
[TS]
01:11:29
◼
►
familiar with I feel like that that idea
[TS]
01:11:33
◼
►
but wait if you're going to put him in
[TS]
01:11:35
◼
►
reorder mode make them you know jiggle
[TS]
01:11:37
◼
►
around but what I really like is that to
[TS]
01:11:39
◼
►
me i think is it feels just slightly
[TS]
01:11:42
◼
►
more of us of a serious jiggle then the
[TS]
01:11:46
◼
►
iOS jiggle like the iOS one to move more
[TS]
01:11:50
◼
►
or less in a goofy way and the kind of
[TS]
01:11:53
◼
►
twist yeah they twist and the mac was
[TS]
01:11:55
◼
►
just kind of go back and forth and I may
[TS]
01:11:57
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be part of that is that it's just
[TS]
01:11:59
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horizontal maybe they you know but i
[TS]
01:12:00
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think they could have made him twist if
[TS]
01:12:02
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they wanted to even if it made the
[TS]
01:12:03
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corners you know go off the the top it
[TS]
01:12:06
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just feels more appropriate to the mac
[TS]
01:12:08
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in a way that the mac is is is a more
[TS]
01:12:12
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serious platform than iOS I do like the
[TS]
01:12:15
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personality
[TS]
01:12:17
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I mean that's one of the things I said
[TS]
01:12:18
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mind you that you quit that you quoted I
[TS]
01:12:20
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always always have a moment like it to
[TS]
01:12:21
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junk it links to me what what part we
[TS]
01:12:23
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quote i'm and and that one was without
[TS]
01:12:26
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it's just it's a reporting a true
[TS]
01:12:28
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feeling I had which is this has more
[TS]
01:12:31
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personality than I thought it would like
[TS]
01:12:32
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the ANA it has a lot of animations i
[TS]
01:12:34
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think if you just read about this
[TS]
01:12:36
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feature you would not imagine that that
[TS]
01:12:39
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everything animates and like the touch
[TS]
01:12:43
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ID sensor when it comes on there is this
[TS]
01:12:45
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arrow and the arrow like stretches like
[TS]
01:12:48
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it's made a rubber as it points at the
[TS]
01:12:50
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touch ID sensor and it is i mean it's
[TS]
01:12:53
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not wacky know but it is whimsical in a
[TS]
01:12:56
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way that it totally didn't need to be
[TS]
01:12:58
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and and there's just little stuff like
[TS]
01:13:00
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that that I think you know that there is
[TS]
01:13:02
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there is personality here it isn't just
[TS]
01:13:04
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this kind of gray we gave we made you a
[TS]
01:13:07
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toolbar enjoy it's like a little bit
[TS]
01:13:09
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more enthusiastic and and and I like
[TS]
01:13:12
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that I like that it's got person to its
[TS]
01:13:14
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►
a Mac like whimsical pneus
[TS]
01:13:16
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so that touch here to login with you
[TS]
01:13:18
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know touch ID and then it and the arrow
[TS]
01:13:21
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you know stretching it that to me feels
[TS]
01:13:24
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right for the mac and it should be it
[TS]
01:13:27
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would it should be if they did something
[TS]
01:13:28
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similar on iOS it would be more
[TS]
01:13:31
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whimsical and appropriately
[TS]
01:13:32
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yeah I think that's right Horace
[TS]
01:13:36
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acquitted this thing that horse did you
[TS]
01:13:38
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wrote a week or two ago where he he
[TS]
01:13:41
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wrote a piece about see if i can find it
[TS]
01:13:45
◼
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here i love that piece
[TS]
01:13:48
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I did too but you know where's Apple
[TS]
01:13:50
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going with the Macintosh and you know it
[TS]
01:13:53
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an analogy about you know why isn't the
[TS]
01:13:56
◼
►
maca touchscreen and i'll put the link
[TS]
01:13:59
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►
again in the show notes so anybody who
[TS]
01:14:00
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►
hasn't read it can do it where for art
[TS]
01:14:01
◼
►
though mcintosh but he wrote and see if
[TS]
01:14:07
◼
►
i can find the quote it cannot
[TS]
01:14:15
◼
►
on the role of being the future he's
[TS]
01:14:16
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talking about the mac that belongs to
[TS]
01:14:19
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►
the touch screen devices it will not
[TS]
01:14:20
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►
more him into a touchscreen device any
[TS]
01:14:23
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►
more than a tech a teens parent will
[TS]
01:14:25
◼
►
become cool by putting on skinny jeans
[TS]
01:14:27
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►
what it will do is become better at what
[TS]
01:14:32
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►
it is hired to do i'll put a link in the
[TS]
01:14:34
◼
►
show notes is i promise i'm doing right
[TS]
01:14:35
◼
►
now copying pasting them so infamous for
[TS]
01:14:38
◼
►
saying i put something under here is
[TS]
01:14:40
◼
►
copy paste there it is very well done
[TS]
01:14:44
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►
the UH it's great i mean i wrote a piece
[TS]
01:14:47
◼
►
about the same time called like parallel
[TS]
01:14:50
◼
►
falar perpendicular philosophy yes and
[TS]
01:14:52
◼
►
it's the same things like why does
[TS]
01:14:53
◼
►
Microsoft insist on doing these
[TS]
01:14:55
◼
►
touchscreen things and everybody's like
[TS]
01:14:56
◼
►
oh god I can't believe apples not doing
[TS]
01:14:58
◼
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and it's like well number one reason is
[TS]
01:14:59
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►
Apple already has a touchscreen OS so
[TS]
01:15:01
◼
►
what happens doing is differentiating
[TS]
01:15:02
◼
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you're saying and and this can be hard
[TS]
01:15:04
◼
►
for Mac users to hear although i don't
[TS]
01:15:06
◼
►
mind it's like the mac is like the
[TS]
01:15:08
◼
►
classic computing metaphor that Apple
[TS]
01:15:11
◼
►
makes and you can't push it too far
[TS]
01:15:13
◼
►
because it becomes an iPad or an iPhone
[TS]
01:15:15
◼
►
then and they've already got that like
[TS]
01:15:17
◼
►
they don't need to do a touchscreen
[TS]
01:15:19
◼
►
tablet like they have a touchscreen
[TS]
01:15:21
◼
►
tablet already so the mac has to be
[TS]
01:15:24
◼
►
defined by some fundamental premises and
[TS]
01:15:29
◼
►
apple and again you could debate it and
[TS]
01:15:32
◼
►
say no no
[TS]
01:15:33
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►
Microsoft's doing the right thing but
[TS]
01:15:35
◼
►
what Apple has decided and they've done
[TS]
01:15:36
◼
►
this again again they said it publicly
[TS]
01:15:38
◼
►
repeatedly is the max for traditional
[TS]
01:15:41
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►
computing with a pointing device and in
[TS]
01:15:44
◼
►
the case of a laptop is very clear
[TS]
01:15:46
◼
►
it's two perpendicular surfaces but it's
[TS]
01:15:48
◼
►
even true on the desktop you've got your
[TS]
01:15:49
◼
►
keyboard tray or the bottom of your
[TS]
01:15:51
◼
►
laptop and that's the control surface
[TS]
01:15:53
◼
►
and it's got the keys and it's got the
[TS]
01:15:55
◼
►
touch bar maybe and it's got the
[TS]
01:15:56
◼
►
trackpad and then it you got the screen
[TS]
01:15:58
◼
►
and this stuff happens on the screen and
[TS]
01:16:00
◼
►
you control it from the from the
[TS]
01:16:02
◼
►
perpendicular surface that's in front of
[TS]
01:16:04
◼
►
you and if you would rather directly
[TS]
01:16:06
◼
►
manipulate with your hands that's fine
[TS]
01:16:08
◼
►
that's not what a mac is max aren't for
[TS]
01:16:11
◼
►
yeah I add this adult with you know
[TS]
01:16:13
◼
►
becoming it cool by putting on skinny
[TS]
01:16:15
◼
►
teen jeans is the best as it's the best
[TS]
01:16:19
◼
►
metaphor I've yeah a lot of I I've seen
[TS]
01:16:21
◼
►
I decided think of it he did but it i
[TS]
01:16:23
◼
►
love it
[TS]
01:16:24
◼
►
and to me the way that it is it that
[TS]
01:16:29
◼
►
Apple has adopted some of these things
[TS]
01:16:30
◼
►
like the animation for that arrow is
[TS]
01:16:32
◼
►
exactly the same way where it's it's not
[TS]
01:16:34
◼
►
trying to be iOS it's not trying to be
[TS]
01:16:36
◼
►
you know it's doing it in a Macintosh
[TS]
01:16:38
◼
►
way and i have to say personally on the
[TS]
01:16:41
◼
►
flip side I got to spend i spent like
[TS]
01:16:43
◼
►
half an hour in a microsoft store when i
[TS]
01:16:45
◼
►
was in san francisco last month for the
[TS]
01:16:47
◼
►
apple event and they had a the new
[TS]
01:16:49
◼
►
surface
[TS]
01:16:50
◼
►
I don't know what they call it surface
[TS]
01:16:52
◼
►
the road studio yes service studio had a
[TS]
01:16:55
◼
►
couple of them set up and a whole bunch
[TS]
01:16:57
◼
►
of apps like photoshop and and and stuff
[TS]
01:17:00
◼
►
and there wasn't you know it was it
[TS]
01:17:03
◼
►
wasn't that crowded there actually I'm
[TS]
01:17:06
◼
►
not making fun of them for having for
[TS]
01:17:07
◼
►
supper and crowded there was actually a
[TS]
01:17:08
◼
►
line for people to try out the VR thing
[TS]
01:17:11
◼
►
they had set up so there was a thing
[TS]
01:17:13
◼
►
there that was drawing a crowd of it
[TS]
01:17:16
◼
►
seemed to me like at least 10 people at
[TS]
01:17:18
◼
►
a time constantly waiting to try the VR
[TS]
01:17:20
◼
►
think so there is something there that
[TS]
01:17:21
◼
►
is drawing people in the store but that
[TS]
01:17:23
◼
►
the surface wasn't so I got to play with
[TS]
01:17:27
◼
►
it and I old person trying to dress like
[TS]
01:17:30
◼
►
a teenager is exactly that it's better
[TS]
01:17:33
◼
►
than anything I could say I had other
[TS]
01:17:35
◼
►
complaints about like the latency
[TS]
01:17:36
◼
►
compared to the Apple pencil on ipad
[TS]
01:17:38
◼
►
there it was low latency I mean
[TS]
01:17:40
◼
►
Microsoft is it you know definitely did
[TS]
01:17:42
◼
►
some work on that but it was not like
[TS]
01:17:44
◼
►
Apple pencil but the weirdest part was
[TS]
01:17:46
◼
►
the way that that just exactly what you
[TS]
01:17:49
◼
►
would think like having a mouse based
[TS]
01:17:50
◼
►
interface but then using touch and a
[TS]
01:17:53
◼
►
pencil to do things was weird like we're
[TS]
01:17:55
◼
►
all of a sudden as your pencil gets near
[TS]
01:17:56
◼
►
you see a cursor on screen right beneath
[TS]
01:17:58
◼
►
it and it's like weird you know i feel
[TS]
01:18:01
◼
►
like i'm using it's not that much better
[TS]
01:18:02
◼
►
than one of those airport terminals
[TS]
01:18:06
◼
►
where you get your boarding pass and
[TS]
01:18:07
◼
►
every time you touch the screen the
[TS]
01:18:08
◼
►
windows mouse cursor moves to where you
[TS]
01:18:10
◼
►
touch it it it just feels like old
[TS]
01:18:14
◼
►
person dressing like a teenager is
[TS]
01:18:16
◼
►
exactly i get it i can't think of
[TS]
01:18:18
◼
►
anything better than that and i would
[TS]
01:18:20
◼
►
just bring a guest break my heart to see
[TS]
01:18:21
◼
►
Apple do that to the mac i guess the the
[TS]
01:18:25
◼
►
one thing that that I if I extended
[TS]
01:18:27
◼
►
horses men metaphor a little bit is it
[TS]
01:18:30
◼
►
is possible for something theoretically
[TS]
01:18:33
◼
►
for something like windows to have a
[TS]
01:18:34
◼
►
like a chrysalis and like turn into a
[TS]
01:18:37
◼
►
teenager right
[TS]
01:18:38
◼
►
I mean they could evolve windows to the
[TS]
01:18:40
◼
►
point where it is a touch interface
[TS]
01:18:42
◼
►
the problem is they've got everybody
[TS]
01:18:44
◼
►
who's using Windows PCs and they don't
[TS]
01:18:46
◼
►
wanna you know they don't have a they
[TS]
01:18:48
◼
►
tried it right they tried it with with a
[TS]
01:18:50
◼
►
metro and with the their arm based stuff
[TS]
01:18:53
◼
►
and in the end the the they retreated
[TS]
01:18:56
◼
►
back to the power of their successful
[TS]
01:18:59
◼
►
windows platform and they've made it
[TS]
01:19:00
◼
►
better but like they have one operating
[TS]
01:19:02
◼
►
system and they can change the context
[TS]
01:19:03
◼
►
but it's one operating system and there
[TS]
01:19:06
◼
►
are challenges with that and I don't you
[TS]
01:19:08
◼
►
know it's not that they're not
[TS]
01:19:09
◼
►
unsolvable they may be solvable but it's
[TS]
01:19:12
◼
►
like I i'm not saying that fundamentally
[TS]
01:19:17
◼
►
microsoft is right or wrong or Apple is
[TS]
01:19:19
◼
►
right or wrong but if you look at what
[TS]
01:19:22
◼
►
the assets of both companies are
[TS]
01:19:24
◼
►
Microsoft has this incredibly successful
[TS]
01:19:25
◼
►
desktop operating system traditional
[TS]
01:19:28
◼
►
computer operating system and they
[TS]
01:19:29
◼
►
haven't done anything in mobile so what
[TS]
01:19:32
◼
►
do you do to get to to approach sort of
[TS]
01:19:35
◼
►
like the mobile world and the touch base
[TS]
01:19:36
◼
►
world you gotta take windows and you
[TS]
01:19:38
◼
►
gotta jam it in there and if your Apple
[TS]
01:19:40
◼
►
you got the mac you get iOS they're fine
[TS]
01:19:43
◼
►
you don't need to do that so they're not
[TS]
01:19:44
◼
►
going to do that and so when people say
[TS]
01:19:46
◼
►
you know one of them is right and one of
[TS]
01:19:48
◼
►
them is wrong
[TS]
01:19:49
◼
►
that may well be i'm not quite sure it's
[TS]
01:19:51
◼
►
that clear
[TS]
01:19:52
◼
►
I think it may be a much more kind of
[TS]
01:19:54
◼
►
shades of grey situation depends on your
[TS]
01:19:56
◼
►
use cases and who knows where we'll be
[TS]
01:19:58
◼
►
in five or ten years but i would i would
[TS]
01:20:00
◼
►
argue both companies are doing what
[TS]
01:20:02
◼
►
makes sense for them because you know
[TS]
01:20:04
◼
►
Microsoft has the assets it has an apple
[TS]
01:20:06
◼
►
is very apple is extremely fortunate in
[TS]
01:20:09
◼
►
fact they're basically the only company
[TS]
01:20:11
◼
►
in the world who has a very successful
[TS]
01:20:14
◼
►
touch-based operating system and a
[TS]
01:20:16
◼
►
traditional computer operating system
[TS]
01:20:18
◼
►
and so they don't need a gym together
[TS]
01:20:19
◼
►
they can just keep them apart and
[TS]
01:20:21
◼
►
everybody like us who's like I love the
[TS]
01:20:22
◼
►
mac i want to keep using the mac they're
[TS]
01:20:24
◼
►
not going to make a Mac that's totally
[TS]
01:20:26
◼
►
unrecognizable because at that point why
[TS]
01:20:27
◼
►
wouldn't you just use a pc or or switch
[TS]
01:20:30
◼
►
and use an iPad so the you know that
[TS]
01:20:33
◼
►
Apple has the luxury of doing that and
[TS]
01:20:35
◼
►
it makes perfect sense that that's what
[TS]
01:20:36
◼
►
they're doing and i also will say that i
[TS]
01:20:38
◼
►
found Windows 10 running on the surface
[TS]
01:20:41
◼
►
to call again the studio service to do I
[TS]
01:20:45
◼
►
i was very lost and confused
[TS]
01:20:49
◼
►
just going between apps and navigating
[TS]
01:20:52
◼
►
the system and it it there i found it i
[TS]
01:20:55
◼
►
honestly found it confusing and part of
[TS]
01:20:56
◼
►
it is just that I haven't used windows
[TS]
01:20:58
◼
►
regularly in over a decade
[TS]
01:21:00
◼
►
yeah but it's very I'm all my windows
[TS]
01:21:03
◼
►
skills were really good up to a point
[TS]
01:21:05
◼
►
and then they windows has evolved enough
[TS]
01:21:06
◼
►
now because I've got windows 10 online
[TS]
01:21:08
◼
►
my imac and boot camp and Windows has
[TS]
01:21:12
◼
►
evolved to the point where all my old
[TS]
01:21:13
◼
►
windows skills which were pretty good
[TS]
01:21:15
◼
►
are just useless now I I'm no idea what
[TS]
01:21:17
◼
►
I'm looking at
[TS]
01:21:18
◼
►
so that doesn't help that it but i will
[TS]
01:21:20
◼
►
say that i've spent time few years ago
[TS]
01:21:22
◼
►
with like when the original surfaces and
[TS]
01:21:25
◼
►
I didn't find those confusing at all now
[TS]
01:21:27
◼
►
I didn't really love the whole idea
[TS]
01:21:28
◼
►
where you can go into traditional
[TS]
01:21:30
◼
►
Windows mouse mouse pointer mode right
[TS]
01:21:32
◼
►
and run your traditional Windows
[TS]
01:21:34
◼
►
software and you go into this other mode
[TS]
01:21:36
◼
►
of the metro mode and it's all
[TS]
01:21:38
◼
►
touch-based but I got it because the
[TS]
01:21:40
◼
►
metro thing was clear like oh these are
[TS]
01:21:43
◼
►
big chunky touch targets and and instead
[TS]
01:21:45
◼
►
of tiled windows they're you know
[TS]
01:21:47
◼
►
they're going on more of a 2d thing and
[TS]
01:21:49
◼
►
you swipe side to side and this is you
[TS]
01:21:53
◼
►
know all new and everything is big and
[TS]
01:21:56
◼
►
you know big thump sizable touch targets
[TS]
01:21:59
◼
►
now and if i want to run my you know
[TS]
01:22:01
◼
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Mike you know Microsoft Excel i switch
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to this other mode and it looks exactly
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like Excel I know exactly where we're
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going to mouse right yeah I I i guess i
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can see why they went away from that and
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why people rejected it but it it made
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way more sense to me to go that way and
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I think part of it was like understand
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offski they clearly wanted to because
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they had the the army base surface
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tablets that only had the metro mode and
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I really feel like that's where some of
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them the ones who have good taste in
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Microsoft wanted to go like good taste
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in the animal sense and it was a much to
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me a much more compelling device and I
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think it only failed because it didn't
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get developers support that developers
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kept the old classic you know windows
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win32 API apps so i was i was at the d
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conference when they did that demo the
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first of the first time and i remember
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seeing all the metro stuff and thinking
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you know with the original surface and
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thinking damn that is really good Mike
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here comes microsoft you know everybody
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watch out and then they did that moment
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01:23:00
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they're like and if you want to run
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instead of showing what I expected to
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see which is like a demo of a
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touch-based office like officer ipad is
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today and they're like boom now you're
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in the Windows desktop and you plug in a
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mouse and a keyboard and you have a pc
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and I thought no no no I remember you
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know what i wrote a piece you wrote a
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piece about it and we were talking about
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it and so do you so close and I still
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believe like the right thing to do was
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from microsoft microsoft to say we have
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taken all our knowledge of windows and
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we have built a touch-based operating
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system that will you know it's related
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and steve ballmer wants to call it
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windows something we'll call it that but
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it's different and the windows RT was
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like that but it was like already
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compromised and half-hearted like they'd
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already kind of sold it out that all
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said given the strength of apple and and
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and google in mobile operating systems
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and what has happened with all of
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Microsoft's attempts to make just a
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mobile operating system
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I'm not really convinced now that even
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if they had done what I think would have
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been the best product that anybody would
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have bought it because they would have
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been selling they couldn't have
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leveraged any of their or much of their
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strength which was windows to get people
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on board so they be starting from
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scratch like they did with Windows Phone
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yeah and so you know i think it would
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have been a way out a way better product
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but I I think feel like by the time they
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got to metro and making that demo the
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ship it kind of sailed already i think
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it was the right way too bad because it
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was cool yeah i think it was the right
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thing to do
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from a design perspective but it was not
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going to work from a marketing
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perspective it's just wasn't going to
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get an erection
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I don't know that there's anything they
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could have done to make metro better
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just better in terms of if we had done a
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better job designing it if we've done a
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better job making the initial set of
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apps it would have succeeded i don't i
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don't think it i don't think it failed
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01:24:52
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because it wasn't good enough i think it
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failed be for other reasons
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yeah yeah and it's it's tough because
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you look at microsoft and you know
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Microsoft Microsoft ambition was that of
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a dominant operating system vendor but
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their position was that of a newcomer
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essentially because you know android and
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iOS gobble battle market up very quickly
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01:25:16
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they were left kind of with not a whole
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lot like they weren't there in the in
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the blackberry camp down and also
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receiving votes were these people with
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five percent of the market and that's
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01:25:26
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tough that's a tough position to be in
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01:25:28
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I don't you know I i love a lot of what
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01:25:30
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Microsoft's doing now but it's a it's
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01:25:32
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still a tough position to be in because
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01:25:33
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they do need to be windows and try to
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innovate and you know i know a lot of
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01:25:38
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people especially creative people people
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01:25:40
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who use pen input all the time on their
[TS]
01:25:43
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mac with a with a tablet and all that
[TS]
01:25:46
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people who really kind of going ape over
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the over the surface studio and I'm not
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01:25:52
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one of those people
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01:25:54
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I'm so it didn't really throw me and in
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fact when I looked at it I thought I
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01:25:58
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would much i think i would much rather
[TS]
01:25:59
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have a in desktop ipad yeah but that's
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01:26:04
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what i will say this i did I if you draw
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01:26:08
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for a living I don't know if you draw
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01:26:10
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comics if you are an architect or
[TS]
01:26:12
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something like that I can totally see
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01:26:13
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how the city so yeah tablet is a device
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01:26:16
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for you but I'd I don't want to pry
[TS]
01:26:18
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don't see any reason to like that device
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01:26:20
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if you're not if you're not someone who
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01:26:22
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makes a living with a pen in your hand
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01:26:23
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and the funny thing and the enemy and
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01:26:25
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there's this is part of the people
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01:26:27
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coming back to people being grumpy with
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01:26:28
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Apple about various things it's like one
[TS]
01:26:31
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of the things that seems like yeah if
[TS]
01:26:32
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you're cartoonist or a comic book artist
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01:26:34
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or or anybody who is who is using these
[TS]
01:26:36
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certain kind of inputs there's going to
[TS]
01:26:38
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be a class of user for whom the surface
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01:26:40
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studio is the perfect computer and you
[TS]
01:26:43
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know what a lot of those people are
[TS]
01:26:44
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going to be loyal mac users and they're
[TS]
01:26:46
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gonna they're gonna feel torn and
[TS]
01:26:48
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they're gonna feel like Apple has left
[TS]
01:26:50
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let them down a little bit because Apple
[TS]
01:26:52
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isn't providing them with that same kind
[TS]
01:26:53
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of product and all of those feelings are
[TS]
01:26:56
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valid but I would also say it's also
[TS]
01:26:59
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valid for Apple to say we're never going
[TS]
01:27:00
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to make a product like that like that is
[TS]
01:27:02
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not how big how big a market is that how
[TS]
01:27:04
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many how many surface studios are going
[TS]
01:27:06
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to sell right i mean it's a cool product
[TS]
01:27:08
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that will be perfect for a very specific
[TS]
01:27:10
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group of people and they should love it
[TS]
01:27:12
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because you know because it's it's made
[TS]
01:27:14
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for them and it's brilliant for them but
[TS]
01:27:16
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i'm not sure that i can see the logic of
[TS]
01:27:18
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Apple like making their next imac like a
[TS]
01:27:21
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surface to do I just doesn't make sense
[TS]
01:27:22
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going to see not in the very near future
[TS]
01:27:25
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not within the next handful of years but
[TS]
01:27:27
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I could see
[TS]
01:27:29
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within 10 years I could see Apple having
[TS]
01:27:31
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a 30-inch iOS device
[TS]
01:27:33
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oh i agree i mean that's that's the at
[TS]
01:27:37
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some point I was talking to somebody
[TS]
01:27:38
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about it and that's what i said is it's
[TS]
01:27:40
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way more likely that makes a giant iPad
[TS]
01:27:42
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right then they make a touchscreen mac
[TS]
01:27:44
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on your desk like that way more likely
[TS]
01:27:46
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Waverly I i had so much more likely that
[TS]
01:27:50
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you know just the guy is the guy that
[TS]
01:27:53
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Hillary Clinton was locked when ya is
[TS]
01:27:57
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right right Justin I do they only met
[TS]
01:27:59
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are you the guy from Princeton who said
[TS]
01:28:01
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it was a ninety-nine percent or you need
[TS]
01:28:02
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silver who said it was you know the
[TS]
01:28:04
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two-to-one odds because that makes the
[TS]
01:28:07
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difference there
[TS]
01:28:07
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well I woke up loving that guy from
[TS]
01:28:09
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Princeton and woke up the next day one
[TS]
01:28:13
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and have a talk with he wrote a blog
[TS]
01:28:16
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post and it's just kinda hilarious
[TS]
01:28:18
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because it's like dude you said greater
[TS]
01:28:19
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than ninety-nine percent probability i
[TS]
01:28:21
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don't think you know how probability
[TS]
01:28:22
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works like that was and that was nate
[TS]
01:28:23
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silver people were really ragged on nate
[TS]
01:28:25
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silver about it not to get too much into
[TS]
01:28:26
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the election but it's like it's over all
[TS]
01:28:28
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along he got crap from so many people
[TS]
01:28:30
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saying Donald Trump had a chance he's
[TS]
01:28:32
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like look if we miss our numbers up then
[TS]
01:28:35
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she's gonna have a she's gonna have a
[TS]
01:28:36
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sweep but if we miss that if the polls
[TS]
01:28:38
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are all off two percent down which like
[TS]
01:28:40
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by less than they were off for Obama
[TS]
01:28:43
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Romney just which was like off by 3% if
[TS]
01:28:45
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they're off in Trump's favored by 2%
[TS]
01:28:47
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he's gonna win the electrical and like
[TS]
01:28:50
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he said that days before the election
[TS]
01:28:52
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everyone that's what they were off by 2%
[TS]
01:28:54
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yeah you so it was chosen from within
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01:28:57
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that cone of pop probably no poles
[TS]
01:29:00
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nationwide her up three percent and she
[TS]
01:29:02
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wound up winning the popular vote by 1%
[TS]
01:29:04
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which honors and was not please don't
[TS]
01:29:06
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email me i know i'm not arguing that
[TS]
01:29:08
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means she should be President I know the
[TS]
01:29:09
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rules the idea though is that if a
[TS]
01:29:11
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candidate especially the Democrat only
[TS]
01:29:14
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wins because of the electoral college
[TS]
01:29:16
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only win the popular vote by 1% that
[TS]
01:29:18
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there's a very high probability that the
[TS]
01:29:20
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Republican candidate will win the
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01:29:22
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electoral college and it's exactly will
[TS]
01:29:25
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yes and it this year the left in 2012
[TS]
01:29:27
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silver said that that it was actually a
[TS]
01:29:30
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motto bama's favor the way the states
[TS]
01:29:32
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were stacking up he could have lost the
[TS]
01:29:33
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popular by half a percent or something
[TS]
01:29:35
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anyone the left right for this election
[TS]
01:29:37
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the way it stacked up that and they
[TS]
01:29:40
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factored in like a form
[TS]
01:29:42
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before you can go back and look they
[TS]
01:29:43
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said they had like an eight ten twelve
[TS]
01:29:45
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percent chance the Trump would lose the
[TS]
01:29:47
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popular vote and when the electoral
[TS]
01:29:48
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college and so like you know
[TS]
01:29:50
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probabilities are hard it's hard for
[TS]
01:29:52
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people to understand the New York Times
[TS]
01:29:53
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said that field goal the whole time and
[TS]
01:29:56
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that was one of my thoughts on election
[TS]
01:29:57
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night was like I guess you missed the
[TS]
01:29:59
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field goal but it's a 30 NFL fan when
[TS]
01:30:03
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they say her chances are like making a
[TS]
01:30:05
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►
thirty-eight-year-old yard field goal in
[TS]
01:30:07
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the NFL it's like you know what people
[TS]
01:30:08
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miss it 38-yard field goals all the time
[TS]
01:30:10
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i asked buffalo bills and Seth's yeah
[TS]
01:30:13
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yeah it happens let me take a break here
[TS]
01:30:15
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they're gonna sponsor it is one of our
[TS]
01:30:17
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best friends of the show it's Harry's
[TS]
01:30:20
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Harry's makes shaving products they make
[TS]
01:30:24
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themselves they are terrific terrific
[TS]
01:30:26
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►
big razor companies i'm not gonna name
[TS]
01:30:29
◼
►
names i'm not going to name that in
[TS]
01:30:30
◼
►
gillette chick they have this annoying
[TS]
01:30:33
◼
►
habit of putting out new models but you
[TS]
01:30:35
◼
►
know the Mach 7 whatever the hell they
[TS]
01:30:38
◼
►
call the new thing and what they do
[TS]
01:30:39
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every time they put out a new model is
[TS]
01:30:40
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they raised their already high prices
[TS]
01:30:42
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►
unlike those guys Harry's doesn't want
[TS]
01:30:45
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to have charged they're going for low
[TS]
01:30:48
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that's why they made their razors even
[TS]
01:30:50
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better they have just upgraded their
[TS]
01:30:51
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whole line of razors and handles and
[TS]
01:30:54
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they're keeping the prices exactly the
[TS]
01:30:56
◼
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same they're not just putting on a new
[TS]
01:30:59
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line to make you feel like 12 hours to
[TS]
01:31:00
◼
►
spend more to get more now you pay the
[TS]
01:31:02
◼
►
same prices with that they already had
[TS]
01:31:03
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►
which were already lower than the
[TS]
01:31:06
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►
national big brands and they've improved
[TS]
01:31:09
◼
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everything there are five blade razors
[TS]
01:31:11
◼
►
now include softflex hinge for a more
[TS]
01:31:15
◼
►
comfortable glide they now include a
[TS]
01:31:17
◼
►
trimmer blade for hard-to-reach places
[TS]
01:31:19
◼
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which I think for most men at least is
[TS]
01:31:21
◼
►
like that little area right under your
[TS]
01:31:23
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nose a lubricating strip and a textured
[TS]
01:31:27
◼
►
handle for more control when it's wet
[TS]
01:31:29
◼
►
it's they sent me one and I have to say
[TS]
01:31:31
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►
I love my old one
[TS]
01:31:32
◼
►
I've had it for years that I mean I've
[TS]
01:31:34
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had it since Harry started sponsoring my
[TS]
01:31:36
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show it was like I think around 20 years
[TS]
01:31:38
◼
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ago it feels like and when I put the old
[TS]
01:31:40
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one away here's the thing it still looks
[TS]
01:31:42
◼
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brand new
[TS]
01:31:43
◼
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which is bizarre it is their stuff is
[TS]
01:31:45
◼
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built to last but the new one the
[TS]
01:31:46
◼
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textured handle it's clearly better the
[TS]
01:31:49
◼
►
instant upgrade
[TS]
01:31:50
◼
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no problem
[TS]
01:31:51
◼
►
and it's still just two bucks per blade
[TS]
01:31:53
◼
►
compared to four dollars or more that
[TS]
01:31:56
◼
►
you'll pay the drugstore brands like
[TS]
01:31:58
◼
►
Gillette they own our own factory in
[TS]
01:32:01
◼
►
Germany where they make plays they don't
[TS]
01:32:03
◼
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just buy like cut-rate blades on some
[TS]
01:32:05
◼
►
kind of open market and then just slap
[TS]
01:32:07
◼
►
Harry's label on them they have their
[TS]
01:32:08
◼
►
own razor blade factory in Germany where
[TS]
01:32:11
◼
►
they make these blades and then they can
[TS]
01:32:13
◼
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keep the prices low because they sell
[TS]
01:32:16
◼
►
them direct to you
[TS]
01:32:17
◼
►
Harry's is so confident in the quality
[TS]
01:32:20
◼
►
of blades
[TS]
01:32:22
◼
►
they'll send you their popular free
[TS]
01:32:23
◼
►
trial set which comes with a razor five
[TS]
01:32:27
◼
►
blade cartridge and shaving gel
[TS]
01:32:30
◼
►
it's free when you sign up for a shave
[TS]
01:32:32
◼
►
plan all you do is pay shipping plus
[TS]
01:32:38
◼
►
there's a special offer for fans of the
[TS]
01:32:40
◼
►
talkshow get a bottle of Harry's post
[TS]
01:32:43
◼
►
shave balm added to your order for free
[TS]
01:32:47
◼
►
when you visit Harry's dot-com and use
[TS]
01:32:49
◼
►
the code talk show know that just talk
[TS]
01:32:52
◼
►
show at checkout
[TS]
01:32:54
◼
►
you will get a free bottle of the post
[TS]
01:32:56
◼
►
shave balm it's good stuff smells good
[TS]
01:32:58
◼
►
feels good i've got it it's really
[TS]
01:33:00
◼
►
really nice stuff so go to Harry's calm
[TS]
01:33:02
◼
►
right now and use talk show at checkout
[TS]
01:33:04
◼
►
to claim your free trial set and post
[TS]
01:33:08
◼
►
shave balm which is better than the deal
[TS]
01:33:10
◼
►
you get from most other podcast so
[TS]
01:33:11
◼
►
remember that that's Harry's dot-com
[TS]
01:33:14
◼
►
code talk show you talked about the
[TS]
01:33:18
◼
►
control strip before we move on to other
[TS]
01:33:20
◼
►
things we do you remember this is the
[TS]
01:33:23
◼
►
stupidest question I've ever going to
[TS]
01:33:24
◼
►
ask do you remember the court control
[TS]
01:33:26
◼
►
strip classic mac OS do I remember the
[TS]
01:33:30
◼
►
control strip
[TS]
01:33:32
◼
►
yeah I actually booted up a an emulator
[TS]
01:33:34
◼
►
the other day to look at it to just
[TS]
01:33:37
◼
►
remind myself but god I like I had that
[TS]
01:33:39
◼
►
on my powerbook don't you remember like
[TS]
01:33:41
◼
►
CPU connect expounder book utilities
[TS]
01:33:43
◼
►
which like added items to the control
[TS]
01:33:45
◼
►
and loved it yes
[TS]
01:33:47
◼
►
yeah toi I mean that was that was that
[TS]
01:33:49
◼
►
was like the dock of its day to put in
[TS]
01:33:52
◼
►
clatters know who our modern mac users
[TS]
01:33:53
◼
►
you know it to me was better it was one
[TS]
01:33:55
◼
►
of the things I mean famously or maybe
[TS]
01:33:58
◼
►
not famously because I was a little
[TS]
01:33:59
◼
►
maybe more obscure but the first like 34
[TS]
01:34:01
◼
►
years of daring fireball is mostly me
[TS]
01:34:03
◼
►
bitching about Mack
[TS]
01:34:04
◼
►
I was 10 in the ways that the interface
[TS]
01:34:05
◼
►
is not as good as the classic mac OS and
[TS]
01:34:08
◼
►
control strip is one of those things
[TS]
01:34:10
◼
►
where it was so perfectly Mac like every
[TS]
01:34:13
◼
►
pixel of it was perfectly it of the way
[TS]
01:34:18
◼
►
that things were supposed to look in
[TS]
01:34:19
◼
►
that OS and just everything for doing
[TS]
01:34:22
◼
►
the close button the little the little
[TS]
01:34:24
◼
►
zipper thing that you would just tap to
[TS]
01:34:26
◼
►
make it expand and contract that just
[TS]
01:34:30
◼
►
everything about it was so nice and it
[TS]
01:34:33
◼
►
was so elegant and it felt so right for
[TS]
01:34:35
◼
►
the mac system-wide that you just have
[TS]
01:34:37
◼
►
this little thing and then you could
[TS]
01:34:38
◼
►
eventually you could drag it around to
[TS]
01:34:39
◼
►
any corner didn't have to be in a corner
[TS]
01:34:42
◼
►
I think it had to be a corner right
[TS]
01:34:44
◼
►
no it could be it could be anywhere
[TS]
01:34:45
◼
►
learning either somewhere along the left
[TS]
01:34:47
◼
►
or right and you'd zip it open and you
[TS]
01:34:50
◼
►
get all these little icons and they
[TS]
01:34:51
◼
►
opened it up to third parties and third
[TS]
01:34:53
◼
►
parties did some really useful stuff and
[TS]
01:34:57
◼
►
like the mac equivalent Mac os10
[TS]
01:34:59
◼
►
equivalent of it is all these little
[TS]
01:35:01
◼
►
turd icons in the top-right of our men
[TS]
01:35:05
◼
►
toolbars or the menu bar menu bar you
[TS]
01:35:07
◼
►
still got them all those my cards were
[TS]
01:35:09
◼
►
there in the old Mac OS that those would
[TS]
01:35:12
◼
►
all be control strip items and your
[TS]
01:35:14
◼
►
menubar would only have menus and then
[TS]
01:35:16
◼
►
anything else would be in a control
[TS]
01:35:18
◼
►
strip which was really nice
[TS]
01:35:20
◼
►
it bothers me i will end 15 years later
[TS]
01:35:25
◼
►
that we don't we don't we had something
[TS]
01:35:28
◼
►
so elegant as the control strip and now
[TS]
01:35:30
◼
►
we've put all these terms and our menu
[TS]
01:35:33
◼
►
I wonder if bartender this bartender let
[TS]
01:35:39
◼
►
you put their bar anywhere
[TS]
01:35:41
◼
►
I wonder about that like this bartender
[TS]
01:35:43
◼
►
is kind of like that where you can
[TS]
01:35:44
◼
►
actually pull things out of the menu bar
[TS]
01:35:45
◼
►
and put them in a little bartender bar
[TS]
01:35:46
◼
►
and I wonder if you can you can
[TS]
01:35:49
◼
►
yeah you can I think you can move it
[TS]
01:35:51
◼
►
around hmm i look at that i looked at
[TS]
01:35:53
◼
►
bartender remember looking at years ago
[TS]
01:35:55
◼
►
and for some reason and rejected it but
[TS]
01:35:58
◼
►
maybe I should take another look
[TS]
01:36:00
◼
►
yeah I don't know it's it's not i mean
[TS]
01:36:03
◼
►
its hat its kind of hacky although it's
[TS]
01:36:05
◼
►
got some things going forward i use it
[TS]
01:36:06
◼
►
to clean up my menu bar because there's
[TS]
01:36:08
◼
►
some items that I don't need to see most
[TS]
01:36:09
◼
►
of the time but I can't really need to
[TS]
01:36:11
◼
►
get to it but it's it's in the ballpark
[TS]
01:36:12
◼
►
right and the idea there is could
[TS]
01:36:14
◼
►
imagine pulling all of the stuff off the
[TS]
01:36:16
◼
►
menu bar and putting
[TS]
01:36:17
◼
►
in this little little bar that that you
[TS]
01:36:20
◼
►
talk somewhere else so you pop up
[TS]
01:36:21
◼
►
somewhere else and yeah we just I think
[TS]
01:36:23
◼
►
the answer is screen real estate is that
[TS]
01:36:26
◼
►
that in the control strip was designed
[TS]
01:36:28
◼
►
to be very small when collapsed and then
[TS]
01:36:31
◼
►
you pop it open to get to the UI and
[TS]
01:36:33
◼
►
floated above everything and then you
[TS]
01:36:35
◼
►
turn off appletalk or do whatever you
[TS]
01:36:37
◼
►
need to do or connect via PPE to the
[TS]
01:36:41
◼
►
Internet in the dial-in with your modem
[TS]
01:36:42
◼
►
and then you and then you snap it closed
[TS]
01:36:45
◼
►
in the end it just is a little this
[TS]
01:36:47
◼
►
little tiny thing in the corner and then
[TS]
01:36:48
◼
►
you're done and now we've got these huge
[TS]
01:36:50
◼
►
monitors and they just littered with
[TS]
01:36:51
◼
►
menu bar I demand the top but yea
[TS]
01:36:53
◼
►
control trip was great it was it was an
[TS]
01:36:55
◼
►
unsung hero of the sort of latter-day
[TS]
01:36:58
◼
►
classic mac OS yeah really was and I'm
[TS]
01:37:01
◼
►
so it started on laptops to and then was
[TS]
01:37:02
◼
►
so popular they they brought it to the
[TS]
01:37:05
◼
►
desktop to every computer even though it
[TS]
01:37:07
◼
►
started on powerbook I i haven't I wish
[TS]
01:37:09
◼
►
that I had asked while I was talking to
[TS]
01:37:11
◼
►
people from apple but I I can't help but
[TS]
01:37:13
◼
►
think that they named the new thing that
[TS]
01:37:14
◼
►
control strip that it's not a
[TS]
01:37:16
◼
►
coincidence that it's you know I built
[TS]
01:37:18
◼
►
by people who remember deal with because
[TS]
01:37:19
◼
►
it's so similar in concept the way it
[TS]
01:37:22
◼
►
zips open from the song yeah I mentioned
[TS]
01:37:25
◼
►
it to them I was like that's a familiar
[TS]
01:37:27
◼
►
name and like yeah we knew we knew
[TS]
01:37:29
◼
►
yeah you know some of you guys would
[TS]
01:37:30
◼
►
notice that we reuse the name and you
[TS]
01:37:33
◼
►
know it's it's uh it's a cute reference
[TS]
01:37:36
◼
►
like I think that's what they were going
[TS]
01:37:37
◼
►
for was those in the know it was you
[TS]
01:37:39
◼
►
know apples aware of all these things
[TS]
01:37:41
◼
►
that has the intellectual you know
[TS]
01:37:42
◼
►
property in the trademark for and that
[TS]
01:37:44
◼
►
was a name that they had and it was
[TS]
01:37:46
◼
►
doing a similar job and so they used to
[TS]
01:37:48
◼
►
him and it just adds similar character
[TS]
01:37:50
◼
►
you know just the way that it animates
[TS]
01:37:51
◼
►
soup not-so-nice yep
[TS]
01:37:55
◼
►
anything else on the macbook pros I i
[TS]
01:37:59
◼
►
have 1i guess broad topic about it but
[TS]
01:38:02
◼
►
anything you want to talk about with the
[TS]
01:38:03
◼
►
new macbook pros
[TS]
01:38:05
◼
►
I don't know I I mean it's the other big
[TS]
01:38:10
◼
►
thing about them well I mean we
[TS]
01:38:12
◼
►
mentioned touch bar we mentioned touch
[TS]
01:38:13
◼
►
ID the other big thing about him is the
[TS]
01:38:15
◼
►
port's em and I feel sort of talked out
[TS]
01:38:18
◼
►
about it because we've been talking
[TS]
01:38:19
◼
►
about it since the macbook came out a
[TS]
01:38:21
◼
►
year ago and almost two years ago now
[TS]
01:38:24
◼
►
and certainly in the last month since
[TS]
01:38:27
◼
►
the apple event and I'm kind of over it
[TS]
01:38:31
◼
►
it support transition it stinks
[TS]
01:38:33
◼
►
everybody knows that stinks
[TS]
01:38:34
◼
►
everybody buys adapters there's a period
[TS]
01:38:37
◼
►
where everybody's got the adapters and
[TS]
01:38:39
◼
►
has old hardware and then eventually it
[TS]
01:38:40
◼
►
goes away and I think USBC invulnerable
[TS]
01:38:42
◼
►
three is like a good direction to go
[TS]
01:38:45
◼
►
and the only way you get there is by
[TS]
01:38:46
◼
►
going through a transition so here we
[TS]
01:38:48
◼
►
are and you know I I don't know if I I'm
[TS]
01:38:53
◼
►
I i I'm kind of drained of outrage or
[TS]
01:38:56
◼
►
something like that because i do think
[TS]
01:38:57
◼
►
it's superior in almost every way every
[TS]
01:38:59
◼
►
time I try to plug something into the
[TS]
01:39:01
◼
►
back of my imac and get the USB
[TS]
01:39:03
◼
►
orientation wrong and have to flip it
[TS]
01:39:05
◼
►
over and peer into the port to make sure
[TS]
01:39:07
◼
►
that i'm doing it right
[TS]
01:39:08
◼
►
I think well USBC dependable three solve
[TS]
01:39:12
◼
►
this is dumb and so you know I i get i
[TS]
01:39:16
◼
►
get people complaining about it and
[TS]
01:39:18
◼
►
there right to complain about it but at
[TS]
01:39:20
◼
►
the same time I feel like in the long
[TS]
01:39:21
◼
►
run it's going to be it's going to be
[TS]
01:39:24
◼
►
great and I'm gonna miss magsafe um I
[TS]
01:39:27
◼
►
will but at the same time I think it's
[TS]
01:39:29
◼
►
also cool that you can on the on the
[TS]
01:39:31
◼
►
touch bar models you can plug in your
[TS]
01:39:33
◼
►
mac on either side that is great that is
[TS]
01:39:35
◼
►
so great
[TS]
01:39:36
◼
►
it's so many yeah there are so many
[TS]
01:39:39
◼
►
times where it's at the worst is when
[TS]
01:39:42
◼
►
you're far enough away from the power or
[TS]
01:39:44
◼
►
it would fit to the right but not the
[TS]
01:39:47
◼
►
yeah it's just the but there's other
[TS]
01:39:49
◼
►
times we just don't want to have to
[TS]
01:39:50
◼
►
drape it around the outside where it
[TS]
01:39:52
◼
►
just is inelegant like I'm in one case
[TS]
01:39:56
◼
►
for me it was an east coaster is
[TS]
01:39:59
◼
►
sometimes if you're on the acela on the
[TS]
01:40:01
◼
►
United on the East Coast train amtrak
[TS]
01:40:04
◼
►
acela you can get there's some really
[TS]
01:40:07
◼
►
cool seats that have a table in between
[TS]
01:40:09
◼
►
them but you're facing people on the
[TS]
01:40:10
◼
►
other side and the tables are relatively
[TS]
01:40:13
◼
►
as you might expect there it's not a
[TS]
01:40:15
◼
►
very wide table you know you're pretty
[TS]
01:40:18
◼
►
close but you have enough space were two
[TS]
01:40:20
◼
►
people back to back can you know put
[TS]
01:40:22
◼
►
their laptops you no fair you know
[TS]
01:40:24
◼
►
easily but if you wanted to stretch the
[TS]
01:40:28
◼
►
power around the other side it's you
[TS]
01:40:29
◼
►
know you can do it but it it so be so
[TS]
01:40:33
◼
►
much easier if you could always just
[TS]
01:40:34
◼
►
plug it in on the side closest to the
[TS]
01:40:36
◼
►
yeah yeah so it's again i get i get
[TS]
01:40:41
◼
►
people's complaints about it maybe I'm
[TS]
01:40:43
◼
►
just a little jaded because I've seen
[TS]
01:40:45
◼
►
all before it's like yes everybody will
[TS]
01:40:47
◼
►
complain yes it will be a pain yes we
[TS]
01:40:48
◼
►
will need adapters then we'll get over
[TS]
01:40:50
◼
►
it and then in a few years we'll look
[TS]
01:40:52
◼
►
back and think wow I can't believe that
[TS]
01:40:54
◼
►
we use that I this stuff so much bad
[TS]
01:40:56
◼
►
link to a couple of examples from like
[TS]
01:40:58
◼
►
four years ago macbook pros and they it
[TS]
01:41:01
◼
►
was so uncanny how the almost
[TS]
01:41:04
◼
►
word-for-word you didn't even have to
[TS]
01:41:06
◼
►
like edit out like it you know one you
[TS]
01:41:09
◼
►
know the name of the port they would
[TS]
01:41:10
◼
►
just be like to have you know not enough
[TS]
01:41:11
◼
►
ports too thin not you know they're
[TS]
01:41:13
◼
►
eight exactly word for word what people
[TS]
01:41:16
◼
►
are saying about these i also believe i
[TS]
01:41:19
◼
►
have written about this too but i
[TS]
01:41:20
◼
►
believe firmly that Apple's aggressive
[TS]
01:41:23
◼
►
traditional not just in this case with
[TS]
01:41:26
◼
►
the going all USBC Thunderbolt three but
[TS]
01:41:30
◼
►
they've you know that they've done this
[TS]
01:41:32
◼
►
so many times in the past that it it
[TS]
01:41:34
◼
►
brings about the future we're being all
[TS]
01:41:37
◼
►
USBC is fine
[TS]
01:41:39
◼
►
sooner than if they had stuck a couple
[TS]
01:41:42
◼
►
of legacy ports on on the devices if
[TS]
01:41:45
◼
►
they put it you know old school USB and
[TS]
01:41:48
◼
►
one old Thunderbolt or something like
[TS]
01:41:50
◼
►
that in I firmly I can't prove it there
[TS]
01:41:54
◼
►
is no way to prove it without the
[TS]
01:41:56
◼
►
ability to take a fork the universe in a
[TS]
01:41:59
◼
►
but in the alternate universe where
[TS]
01:42:01
◼
►
these new MacBook Pros have like a USB
[TS]
01:42:04
◼
►
port and a Thunderbolt port I don't know
[TS]
01:42:07
◼
►
what other ports people still wish they
[TS]
01:42:09
◼
►
had but alright SD card reader or
[TS]
01:42:11
◼
►
something like that i really believe
[TS]
01:42:15
◼
►
that two or three years ago
[TS]
01:42:17
◼
►
it's less of a it's less of a USBC
[TS]
01:42:19
◼
►
everywhere world
[TS]
01:42:21
◼
►
oh sure I mean I I think I it's only a
[TS]
01:42:25
◼
►
matter of degrees because you I think
[TS]
01:42:27
◼
►
you made this point on daring fireball
[TS]
01:42:28
◼
►
which is if you have legacy ports you
[TS]
01:42:31
◼
►
have no motivation to switch because you
[TS]
01:42:34
◼
►
can just keep using your legacy port but
[TS]
01:42:36
◼
►
once you've switched and you have no
[TS]
01:42:37
◼
►
more of the old ports then there's no
[TS]
01:42:40
◼
►
longer any point in buying anything
[TS]
01:42:42
◼
►
using the old ports and you move to the
[TS]
01:42:43
◼
►
new ports and that and then you move on
[TS]
01:42:45
◼
►
and and it the longer you leave the
[TS]
01:42:48
◼
►
bridge and apples done that in the past
[TS]
01:42:49
◼
►
where they left the bridges and they've
[TS]
01:42:50
◼
►
done it with a rip the band-aid off and
[TS]
01:42:53
◼
►
I this time they decided to rip the
[TS]
01:42:55
◼
►
band-aid off and i I'm I'm okay with it
[TS]
01:42:58
◼
►
in fact the people that I I have the
[TS]
01:43:00
◼
►
most sympathy for are probably like the
[TS]
01:43:03
◼
►
photographers and videographers who use
[TS]
01:43:04
◼
►
that SD card slot and I totally get why
[TS]
01:43:07
◼
►
it is a pain to have to go from having
[TS]
01:43:09
◼
►
no reader to having a reader as somebody
[TS]
01:43:13
◼
►
who use an 11-inch air
[TS]
01:43:15
◼
►
I didn't have a slide haha i already had
[TS]
01:43:18
◼
►
already felt that pain but I get it I
[TS]
01:43:20
◼
►
totally get that say I get that one too
[TS]
01:43:22
◼
►
I i do get it and it speaks to how
[TS]
01:43:24
◼
►
useful the s2 built in SD slot is too
[TS]
01:43:28
◼
►
serious photographers that Apple did it
[TS]
01:43:31
◼
►
ever in the first place because it's the
[TS]
01:43:33
◼
►
least appellee thing that they've done
[TS]
01:43:35
◼
►
in a long time it is
[TS]
01:43:39
◼
►
yes it's just like since they put s
[TS]
01:43:41
◼
►
video on the Macintosh yeah like why is
[TS]
01:43:43
◼
►
this 40 right it has to be if it's so
[TS]
01:43:46
◼
►
underrated it really it's it the SD card
[TS]
01:43:50
◼
►
slot on max is the return of the floppy
[TS]
01:43:52
◼
►
drive i mean its way you know that you
[TS]
01:43:55
◼
►
know thousands of times faster and
[TS]
01:43:56
◼
►
thousands of you know times more storage
[TS]
01:43:59
◼
►
but it's you know the floppy drive it
[TS]
01:44:03
◼
►
isn't police Tapley thing I know so it's
[TS]
01:44:06
◼
►
I eat the fact that it's so useful is
[TS]
01:44:08
◼
►
the reason they did it in the first
[TS]
01:44:09
◼
►
place but the fact that they removed it
[TS]
01:44:11
◼
►
is because the reason why it you know
[TS]
01:44:14
◼
►
Apple was the first company to remove
[TS]
01:44:16
◼
►
the floppy drive right although i mean i
[TS]
01:44:18
◼
►
just bought for experimenting for like
[TS]
01:44:21
◼
►
podcasting stuff I bought an SD card
[TS]
01:44:24
◼
►
that does Wi-Fi it's not the ID by it's
[TS]
01:44:26
◼
►
a it's a toshiba i think one and it's
[TS]
01:44:30
◼
►
pretty good you know it's again not
[TS]
01:44:32
◼
►
perfect but i can see apple's philosophy
[TS]
01:44:34
◼
►
here to of saying you know you can get a
[TS]
01:44:37
◼
►
card reader and then there are also new
[TS]
01:44:38
◼
►
wireless technologies in in the SD cards
[TS]
01:44:41
◼
►
in the cameras the another there are
[TS]
01:44:43
◼
►
other ways to transfer this stuff or you
[TS]
01:44:47
◼
►
bring a cable and attach your camera
[TS]
01:44:48
◼
►
direct you know it's not but I i get it
[TS]
01:44:52
◼
►
i like I get why why that's a bit major
[TS]
01:44:54
◼
►
inconvenience because that was their you
[TS]
01:44:57
◼
►
know their storage medium of choice and
[TS]
01:44:58
◼
►
had a reader built in now
[TS]
01:45:00
◼
►
now it's gone I totally get it that said
[TS]
01:45:03
◼
►
that there's still a fair number i
[TS]
01:45:04
◼
►
realized SD is the most popular size but
[TS]
01:45:07
◼
►
there's still a number people shooting
[TS]
01:45:08
◼
►
on canons that shoot the caf
[TS]
01:45:12
◼
►
card and there's other cameras that she
[TS]
01:45:15
◼
►
did use the supermicro almost like sim
[TS]
01:45:17
◼
►
cards size SD card right super time
[TS]
01:45:21
◼
►
yeah and then with them you have to
[TS]
01:45:22
◼
►
bring an adapter you know usually it's i
[TS]
01:45:25
◼
►
think most people probably used there's
[TS]
01:45:26
◼
►
SD standard SD card sized adapters that
[TS]
01:45:29
◼
►
you slide it in and then you put into
[TS]
01:45:30
◼
►
your still you know it wasn't an ideal
[TS]
01:45:32
◼
►
world and i feel like the world where
[TS]
01:45:34
◼
►
everything just works wirelessly and you
[TS]
01:45:37
◼
►
can very very quickly
[TS]
01:45:39
◼
►
airdrop things equivalent of airdrop
[TS]
01:45:42
◼
►
whether it's actually officially drop or
[TS]
01:45:43
◼
►
not but just you know a lot of things
[TS]
01:45:45
◼
►
from your standalone camera to your
[TS]
01:45:46
◼
►
macbook it's gonna come quicker now that
[TS]
01:45:49
◼
►
the SD card is not in Macintosh's yeah I
[TS]
01:45:54
◼
►
I think that's true but i think i think
[TS]
01:45:56
◼
►
maybe they'll be a little longer of a
[TS]
01:45:58
◼
►
pain the pain transition will be a
[TS]
01:46:01
◼
►
little different there than for like us
[TS]
01:46:02
◼
►
getting stuff but i just think back to
[TS]
01:46:04
◼
►
like you know the imac throughout their
[TS]
01:46:06
◼
►
cereal ADB and and scuzzy all in one
[TS]
01:46:09
◼
►
throw for four USB and this is this is a
[TS]
01:46:12
◼
►
little bit like that I guess the last
[TS]
01:46:15
◼
►
thing i want to talk about is it the
[TS]
01:46:18
◼
►
whole the the people arguing that these
[TS]
01:46:20
◼
►
aren't pro devices that ok they're nice
[TS]
01:46:22
◼
►
it's nice enough but it's not a pro
[TS]
01:46:24
◼
►
device because it's not the fastest
[TS]
01:46:27
◼
►
intel mobile chipset it's not the one
[TS]
01:46:31
◼
►
that I don't get into the details but
[TS]
01:46:35
◼
►
Apple wants to use the low-energy ram
[TS]
01:46:38
◼
►
and they'll use it with by wanting to
[TS]
01:46:40
◼
►
use the low-energy ram their limited to
[TS]
01:46:43
◼
►
16 gigabytes right now that's gonna
[TS]
01:46:45
◼
►
change soon enough i get i would bet in
[TS]
01:46:47
◼
►
2017 there will be an update to the
[TS]
01:46:49
◼
►
macbook pros that support at least 32
[TS]
01:46:51
◼
►
gigabytes of RAM I don't know if it go
[TS]
01:46:54
◼
►
to 64-bit will be at least 6 32 but
[TS]
01:46:58
◼
►
there's people who would want just to
[TS]
01:46:59
◼
►
name one thing that they would rather
[TS]
01:47:01
◼
►
have apple build a at least as an option
[TS]
01:47:05
◼
►
another level of macbook pro that I say
[TS]
01:47:10
◼
►
has a better graphics card a higher
[TS]
01:47:15
◼
►
energy that ram that that would support
[TS]
01:47:17
◼
►
up to 32 or more gigabytes of RAM even
[TS]
01:47:20
◼
►
if it takes more energy
[TS]
01:47:22
◼
►
and would rather have a significant hit
[TS]
01:47:25
◼
►
on battery life but a performance
[TS]
01:47:27
◼
►
improvement and they'll just plug it in
[TS]
01:47:29
◼
►
or you know get less battery life why
[TS]
01:47:31
◼
►
wont Apple build that machine and let
[TS]
01:47:33
◼
►
them buy it yeah I'm i guess i get that
[TS]
01:47:38
◼
►
although i think your Apple you know
[TS]
01:47:40
◼
►
what the sweet spot of your market is
[TS]
01:47:42
◼
►
and you know who's buying these things
[TS]
01:47:43
◼
►
and and again it sucks if you are the
[TS]
01:47:48
◼
►
person who's in the corner of the market
[TS]
01:47:51
◼
►
that is small but you're in it so it's
[TS]
01:47:55
◼
►
super important to you and apple look 7
[TS]
01:47:57
◼
►
goes are we really going to solve are we
[TS]
01:47:59
◼
►
gonna build one reference sort of design
[TS]
01:48:01
◼
►
for the macbook pro and it's going to
[TS]
01:48:04
◼
►
cater to two percent of our market or
[TS]
01:48:06
◼
►
four percent of our market are we really
[TS]
01:48:07
◼
►
going to do that and you know the
[TS]
01:48:10
◼
►
customer not everybody needs to be
[TS]
01:48:13
◼
►
targeted customers not always right not
[TS]
01:48:14
◼
►
everybody needs to be targeted and that
[TS]
01:48:16
◼
►
stinks if you're in that in that area
[TS]
01:48:18
◼
►
that we're apples like look you agree
[TS]
01:48:20
◼
►
just gonna have to suffer because we're
[TS]
01:48:21
◼
►
not going to build this product we would
[TS]
01:48:22
◼
►
have to make major changes in order to
[TS]
01:48:24
◼
►
build this product so that it would also
[TS]
01:48:26
◼
►
overlap your needs so I get that I also
[TS]
01:48:29
◼
►
think though Apple knows about the march
[TS]
01:48:30
◼
►
of time and the market technology and as
[TS]
01:48:33
◼
►
in so many of these apple product
[TS]
01:48:34
◼
►
designs they're kind of looking ahead
[TS]
01:48:36
◼
►
and maybe some of that is that they
[TS]
01:48:38
◼
►
expected more from Intel that I would
[TS]
01:48:40
◼
►
maybe that can help but i also think
[TS]
01:48:41
◼
►
true little I do
[TS]
01:48:43
◼
►
yeah yeah yeah and I i have this you
[TS]
01:48:46
◼
►
talk about next year's like yeah you
[TS]
01:48:48
◼
►
think Apple would use its influence with
[TS]
01:48:50
◼
►
intel maybe to say how about a 32 gig
[TS]
01:48:53
◼
►
ceiling next time right
[TS]
01:48:55
◼
►
can you work on that because we really
[TS]
01:48:56
◼
►
could use that but in this same
[TS]
01:48:59
◼
►
enclosure with the same power profile
[TS]
01:49:01
◼
►
and all of that next year stuff is going
[TS]
01:49:04
◼
►
to be able to do way more than this year
[TS]
01:49:05
◼
►
stuff and the year after that because
[TS]
01:49:07
◼
►
this this this model will probably be
[TS]
01:49:10
◼
►
the same one that we see in terms of the
[TS]
01:49:12
◼
►
shape of it and the touch bar and all
[TS]
01:49:15
◼
►
that this is probably also the 2018
[TS]
01:49:17
◼
►
macbook pro and the 2019 macbook pro on
[TS]
01:49:19
◼
►
I think side and every year they're
[TS]
01:49:21
◼
►
going to have more capabilities fitting
[TS]
01:49:23
◼
►
in this small K so this is the year
[TS]
01:49:24
◼
►
where it's kind of a tough ask and next
[TS]
01:49:27
◼
►
year will be better and and that's again
[TS]
01:49:30
◼
►
stinks if you're not in there now and
[TS]
01:49:32
◼
►
you need a laptop now it is
[TS]
01:49:34
◼
►
I have no arguments for you yeah that's
[TS]
01:49:35
◼
►
terrible i get it right
[TS]
01:49:38
◼
►
I think you know you have to think I
[TS]
01:49:40
◼
►
keep thinking about it from like a
[TS]
01:49:41
◼
►
marketing perspective product marketing
[TS]
01:49:42
◼
►
perspective is that Apple has three
[TS]
01:49:46
◼
►
slots for macbooks for families of
[TS]
01:49:49
◼
►
macbooks and they you know they have
[TS]
01:49:51
◼
►
their gradients that blend between them
[TS]
01:49:53
◼
►
at price points you know where there's
[TS]
01:49:55
◼
►
like a hundred dollar at every hundred
[TS]
01:49:57
◼
►
dollars from like 999 up to you know
[TS]
01:50:00
◼
►
four thousand dollars almost you know
[TS]
01:50:01
◼
►
there's configurations that you can buy
[TS]
01:50:04
◼
►
but fundamentally there's the macbook
[TS]
01:50:07
◼
►
cheap in other words price is your
[TS]
01:50:09
◼
►
biggest concern and that is the macbook
[TS]
01:50:12
◼
►
air and it has been for the last few
[TS]
01:50:13
◼
►
years the whole entire reason the
[TS]
01:50:16
◼
►
macbook air is still being sold is to
[TS]
01:50:18
◼
►
hit the 999 starting price point right
[TS]
01:50:21
◼
►
it's like the old plastic macbook was
[TS]
01:50:23
◼
►
back in the day before it got eclipsed
[TS]
01:50:25
◼
►
by the magic you know I forgot about
[TS]
01:50:26
◼
►
this the last time you were on the show
[TS]
01:50:27
◼
►
the last time you were on the show back
[TS]
01:50:29
◼
►
in August we were talking about macbooks
[TS]
01:50:31
◼
►
speculating about what we're now talking
[TS]
01:50:33
◼
►
about nine site and you did something
[TS]
01:50:35
◼
►
about the macbook pro being the best
[TS]
01:50:37
◼
►
selling mac and yeah that was totally
[TS]
01:50:40
◼
►
everybody said no no it's like I heard
[TS]
01:50:43
◼
►
somebody because the prices so right and
[TS]
01:50:44
◼
►
it worked weird weird to me and you are
[TS]
01:50:47
◼
►
thinking too much about people like us
[TS]
01:50:48
◼
►
and really I heard from a couple people
[TS]
01:50:52
◼
►
who work in apple retail stores and
[TS]
01:50:53
◼
►
they're like you just cannot even
[TS]
01:50:55
◼
►
believe how many people when they come
[TS]
01:50:58
◼
►
in to get a new mac it's it and you can
[TS]
01:51:01
◼
►
you know and they can you can you know
[TS]
01:51:02
◼
►
they say kids dealing with them and you
[TS]
01:51:04
◼
►
know these apple the people who work in
[TS]
01:51:05
◼
►
the source of various it's very clear
[TS]
01:51:06
◼
►
that these people just you know they
[TS]
01:51:08
◼
►
want to get a mac they're definitely you
[TS]
01:51:10
◼
►
know you can tell they're gonna buy one
[TS]
01:51:11
◼
►
but they're not definitely there's no
[TS]
01:51:13
◼
►
doubt they're going to get the air it's
[TS]
01:51:14
◼
►
just a question of which one because you
[TS]
01:51:16
◼
►
know about a hundred dollars is the most
[TS]
01:51:18
◼
►
more they're gonna spend and it's all
[TS]
01:51:19
◼
►
about and I'm an imac I macbook areas
[TS]
01:51:22
◼
►
that are right I i haven't used macbook
[TS]
01:51:24
◼
►
pro in years so for me I think i got i
[TS]
01:51:26
◼
►
was too busy focusing on like the
[TS]
01:51:27
◼
►
flagship and the one that's got the
[TS]
01:51:29
◼
►
probably the biggest profit margin right
[TS]
01:51:32
◼
►
right but that's not the same as I mean
[TS]
01:51:34
◼
►
and that's why that 999 13-inch non-red
[TS]
01:51:37
◼
►
air is still there right because that is
[TS]
01:51:40
◼
►
that is priced to move and that's the
[TS]
01:51:42
◼
►
price that gets you into a mac laptop
[TS]
01:51:43
◼
►
and it's a pretty you know what it's a
[TS]
01:51:45
◼
►
pretty good system it's pretty it's a
[TS]
01:51:47
◼
►
pretty good mix
[TS]
01:51:47
◼
►
power and price it really is even today
[TS]
01:51:49
◼
►
people who are thinking of the old pc
[TS]
01:51:51
◼
►
industry in a way that everything every
[TS]
01:51:53
◼
►
six to eight months you'd you know just
[TS]
01:51:55
◼
►
put new chips and you know everything
[TS]
01:51:56
◼
►
would get faster and he'd always be you
[TS]
01:51:58
◼
►
know swapping out in a way that the
[TS]
01:51:59
◼
►
macbook air is effectively unchanged in
[TS]
01:52:02
◼
►
the prices unchanged prices and going
[TS]
01:52:03
◼
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down there keeping it in 99 it's it's
[TS]
01:52:07
◼
►
because people keep buying them it is a
[TS]
01:52:09
◼
►
best-selling device and they don't mind
[TS]
01:52:11
◼
►
people don't mind it fast enough for
[TS]
01:52:13
◼
►
them so you know you could say that
[TS]
01:52:15
◼
►
Apple is under like some kind of moral
[TS]
01:52:17
◼
►
obligation to you know cut the Pricer
[TS]
01:52:20
◼
►
you know but it's you know business-wise
[TS]
01:52:23
◼
►
you know that's it doesn't make any
[TS]
01:52:25
◼
►
it's a very popular device and it exists
[TS]
01:52:27
◼
►
just to hit that price point then
[TS]
01:52:29
◼
►
there's the macbook pro which is right
[TS]
01:52:32
◼
►
now it's the same size there's no
[TS]
01:52:34
◼
►
argument in size or weight between a
[TS]
01:52:36
◼
►
13-inch macbook pro in a macbook air it
[TS]
01:52:38
◼
►
is just you know if you want to say pro
[TS]
01:52:41
◼
►
it's really you know like I I emphasize
[TS]
01:52:43
◼
►
the word nice in my review its the
[TS]
01:52:44
◼
►
macbook nice in our the macbook premium
[TS]
01:52:47
◼
►
if you want to call it it is you know
[TS]
01:52:49
◼
►
it's there in every single regarded as
[TS]
01:52:52
◼
►
nicer faster as the retina screen and
[TS]
01:52:56
◼
►
now it has a super bright red screen and
[TS]
01:52:58
◼
►
then in between is the macbook then in
[TS]
01:53:01
◼
►
light which you know that's what now is
[TS]
01:53:04
◼
►
called the macbook 10 years ago or eight
[TS]
01:53:07
◼
►
years ago was the macbook air and you
[TS]
01:53:08
◼
►
still pay a pretty penny a premium for
[TS]
01:53:10
◼
►
the thinnest and lightness and the
[TS]
01:53:13
◼
►
niceness and it has a Retina screen and
[TS]
01:53:16
◼
►
it just it's just it's just sexy right i
[TS]
01:53:18
◼
►
mean that's just it is like the little
[TS]
01:53:20
◼
►
convertible sports car right it is
[TS]
01:53:23
◼
►
really really i was in a meeting i'm on
[TS]
01:53:26
◼
►
this panel at Drexel University that
[TS]
01:53:28
◼
►
meets like once a year like it its
[TS]
01:53:31
◼
►
alumni advisors in this thing and it
[TS]
01:53:33
◼
►
would be able to meet I don't go to
[TS]
01:53:34
◼
►
meetings very often and we just had a
[TS]
01:53:37
◼
►
meeting and there is a guy who had the
[TS]
01:53:39
◼
►
the you know the current macbook and all
[TS]
01:53:42
◼
►
i could think is a goddamn that is a
[TS]
01:53:44
◼
►
nice that is a nice-looking laptop I
[TS]
01:53:46
◼
►
don't it's not really for me right but
[TS]
01:53:48
◼
►
it's like I you know and I think he's
[TS]
01:53:50
◼
►
you know you just typing emails on it
[TS]
01:53:51
◼
►
and it's like wow that is a nice thing
[TS]
01:53:53
◼
►
to carry around
[TS]
01:53:55
◼
►
is there room for something else like
[TS]
01:53:58
◼
►
that would be yeah this isn't my
[TS]
01:54:00
◼
►
proposed marketing name but the the
[TS]
01:54:02
◼
►
macbook max for the macbook the power
[TS]
01:54:06
◼
►
the power mac book pro or you know
[TS]
01:54:08
◼
►
whatever you want to call it something
[TS]
01:54:10
◼
►
that trades battery life and maybe some
[TS]
01:54:15
◼
►
thinnest and wait for sheer computing
[TS]
01:54:19
◼
►
well it's the equivalent I mean it's a
[TS]
01:54:21
◼
►
slot that they haven't had for a little
[TS]
01:54:23
◼
►
while because if you think about the the
[TS]
01:54:25
◼
►
areas like the plastic macbook and the
[TS]
01:54:27
◼
►
macbook is where the areas to be macbook
[TS]
01:54:30
◼
►
pro is still sort of where it was and at
[TS]
01:54:33
◼
►
in terms of 13 and 15 and then there's
[TS]
01:54:35
◼
►
this lot that used to be like the the
[TS]
01:54:38
◼
►
lunge a right the cafeteria for the
[TS]
01:54:40
◼
►
17-inch macbook pro and they just don't
[TS]
01:54:42
◼
►
make that computer anymore but you know
[TS]
01:54:45
◼
►
and and i think this is a lot of the pro
[TS]
01:54:48
◼
►
fear about Apple is that laptop doesn't
[TS]
01:54:54
◼
►
exist and the mac pro basically doesn't
[TS]
01:54:56
◼
►
exist because it's been abandoned since
[TS]
01:54:59
◼
►
it was released three years ago and so
[TS]
01:55:01
◼
►
here we are
[TS]
01:55:04
◼
►
like what is this what does this all
[TS]
01:55:05
◼
►
mean does apple care about that that
[TS]
01:55:08
◼
►
market enough to make a product for it
[TS]
01:55:10
◼
►
or do pros have to kind of sneak out
[TS]
01:55:12
◼
►
their livelihood on computers that were
[TS]
01:55:15
◼
►
not really made for them because that's
[TS]
01:55:17
◼
►
the best that Apple once not can offer
[TS]
01:55:19
◼
►
wants to offer is willing to offer and i
[TS]
01:55:22
◼
►
don't know i mean they totally could I
[TS]
01:55:24
◼
►
I'm a little surprised that they didn't
[TS]
01:55:25
◼
►
take the old macbook pro and stuff
[TS]
01:55:28
◼
►
something even more powerful in there in
[TS]
01:55:31
◼
►
the old enclosure and just say look
[TS]
01:55:32
◼
►
we've got this thing that's got old
[TS]
01:55:34
◼
►
ports and it's got its got the latest
[TS]
01:55:35
◼
►
Intel processors in the latest GPU and
[TS]
01:55:38
◼
►
go to 10 and no touch bar and just it's
[TS]
01:55:41
◼
►
also available you can max it out you
[TS]
01:55:43
◼
►
can load it up with stuff and if you
[TS]
01:55:46
◼
►
really need it you can you can take I
[TS]
01:55:47
◼
►
sympathize and I'm hearing from readers
[TS]
01:55:49
◼
►
and listeners and I see it and I believe
[TS]
01:55:51
◼
►
I believe them
[TS]
01:55:52
◼
►
I don't think it's like an idle threat
[TS]
01:55:54
◼
►
but I'm hearing from people saying I i
[TS]
01:55:55
◼
►
think i have to switch back to Windows
[TS]
01:55:57
◼
►
you know because I I need to be able to
[TS]
01:56:00
◼
►
buy something and it's clear Apple isn't
[TS]
01:56:01
◼
►
gonna make it for me and that is the
[TS]
01:56:03
◼
►
advantage of its always been the
[TS]
01:56:04
◼
►
advantage of the pc market place is that
[TS]
01:56:07
◼
►
Apple's whole Apple has holes in its
[TS]
01:56:09
◼
►
lineup and right now its hole is a
[TS]
01:56:11
◼
►
notebook that is optimized for let's
[TS]
01:56:14
◼
►
just say I was gonna say power but that
[TS]
01:56:16
◼
►
sounds like it might be energy
[TS]
01:56:17
◼
►
performance sheer performance the most
[TS]
01:56:20
◼
►
Ram Charan the fastest ships in the
[TS]
01:56:22
◼
►
fastest graphics they don't have that
[TS]
01:56:23
◼
►
they don't sell it and there are pc
[TS]
01:56:26
◼
►
laptops that have you know the fastest
[TS]
01:56:28
◼
►
intel cpus and incredibly fast hot GPUs
[TS]
01:56:32
◼
►
and you know they just you know
[TS]
01:56:33
◼
►
sacrifice battery life and wait for that
[TS]
01:56:35
◼
►
apple doesn't feel that the pic the hole
[TS]
01:56:38
◼
►
in the pc market is in my opinion
[TS]
01:56:40
◼
►
niceness there's nothing you can buy on
[TS]
01:56:42
◼
►
the pc market that's as nice as a
[TS]
01:56:44
◼
►
macbook pro um obviously that's
[TS]
01:56:47
◼
►
subjective obviously the difference in
[TS]
01:56:49
◼
►
that and it drives people some people
[TS]
01:56:50
◼
►
not is you can measure performance you
[TS]
01:56:52
◼
►
can go run a benchmark and come up with
[TS]
01:56:54
◼
►
a number
[TS]
01:56:55
◼
►
there's no benchmark for how nice the
[TS]
01:56:57
◼
►
machine is and how much I appreciate the
[TS]
01:56:59
◼
►
new hinge when I lift open the thing but
[TS]
01:57:02
◼
►
I feel it in my gut and I believe it
[TS]
01:57:05
◼
►
that's what you give up it's a shame
[TS]
01:57:07
◼
►
that there are people who love mac o Mac
[TS]
01:57:09
◼
►
os10 love the mac and but have the that
[TS]
01:57:12
◼
►
their personal needs are such that they
[TS]
01:57:14
◼
►
want that machine because I don't think
[TS]
01:57:16
◼
►
apple is going to make right and i think
[TS]
01:57:19
◼
►
yeah it's so easy to come across as as
[TS]
01:57:23
◼
►
not have be having sympathy for them or
[TS]
01:57:26
◼
►
not caring about them and I that's not
[TS]
01:57:29
◼
►
how I feel at all but if your Apple you
[TS]
01:57:33
◼
►
have to make a calculation about you
[TS]
01:57:36
◼
►
know first off there's all the things
[TS]
01:57:37
◼
►
about what
[TS]
01:57:38
◼
►
what's the product we if they went down
[TS]
01:57:40
◼
►
this path and then realize that the you
[TS]
01:57:42
◼
►
know that was going to limit them to 16
[TS]
01:57:43
◼
►
gigs ram and they're like well you know
[TS]
01:57:45
◼
►
we thought until we come through with
[TS]
01:57:46
◼
►
something different but they didn't
[TS]
01:57:48
◼
►
maybe that happened or maybe they did
[TS]
01:57:49
◼
►
they decided 16 was good enough for
[TS]
01:57:51
◼
►
almost all cases what is the number of
[TS]
01:57:55
◼
►
people for whom the highest-end mac
[TS]
01:57:58
◼
►
laptop is simply not sufficient
[TS]
01:58:00
◼
►
what is that number what's the size of
[TS]
01:58:02
◼
►
that market and who are those people and
[TS]
01:58:04
◼
►
are they influential and all that
[TS]
01:58:06
◼
►
nada yeah and so you ask that you do
[TS]
01:58:10
◼
►
have to buy something right now or or
[TS]
01:58:12
◼
►
can they wait a year for something that
[TS]
01:58:13
◼
►
will be you know the better more
[TS]
01:58:16
◼
►
efficient more powerful in the same
[TS]
01:58:17
◼
►
space and that's for me that's the
[TS]
01:58:20
◼
►
question like
[TS]
01:58:21
◼
►
if Apple I'm sure Apple has done that
[TS]
01:58:23
◼
►
calculation we know that Apple has very
[TS]
01:58:26
◼
►
smart product marketing and research
[TS]
01:58:28
◼
►
people and they look at this stuff and
[TS]
01:58:31
◼
►
they've got access to data that we don't
[TS]
01:58:32
◼
►
because they are apple and my guess is
[TS]
01:58:36
◼
►
because these are the decisions they
[TS]
01:58:38
◼
►
made that they looked at that and said
[TS]
01:58:39
◼
►
that market is not sufficiently large
[TS]
01:58:42
◼
►
enough the market were cutting off by
[TS]
01:58:45
◼
►
making these decisions is not
[TS]
01:58:46
◼
►
sufficiently large enough for us to not
[TS]
01:58:48
◼
►
make these decisions so we're going to
[TS]
01:58:50
◼
►
do it and maybe they're right and maybe
[TS]
01:58:53
◼
►
they're wrong right maybe the wrong but
[TS]
01:58:55
◼
►
if they're right it doesn't change the
[TS]
01:58:57
◼
►
fact that there are lots of people
[TS]
01:58:58
◼
►
potentially just not enough in that
[TS]
01:59:02
◼
►
space we're gonna feel like apples and
[TS]
01:59:04
◼
►
in them and you know what Apple has
[TS]
01:59:06
◼
►
abandoned them apples said look if you
[TS]
01:59:08
◼
►
need 32 gigs of ram in your laptop and
[TS]
01:59:11
◼
►
this kind of bent you know like I'm in a
[TS]
01:59:14
◼
►
real afm slack and and shahid Kamal
[TS]
01:59:17
◼
►
Ahmad is in there and he's a he's a game
[TS]
01:59:18
◼
►
developer and he's I think he's gonna
[TS]
01:59:20
◼
►
buy one of these because he's also a mac
[TS]
01:59:22
◼
►
fan but like he's doing windows
[TS]
01:59:24
◼
►
development now and he looks at this and
[TS]
01:59:25
◼
►
Brianna was like this to you know do it
[TS]
01:59:28
◼
►
she knows about game development Stefan
[TS]
01:59:29
◼
►
and they're like you know for for 3d and
[TS]
01:59:34
◼
►
VR and stuff like that this hardware is
[TS]
01:59:36
◼
►
kind of not good enough
[TS]
01:59:38
◼
►
it's like it and and for gaming it's
[TS]
01:59:40
◼
►
certainly not good enough but Apple has
[TS]
01:59:41
◼
►
made that decision for years now if like
[TS]
01:59:44
◼
►
we don't care if it's not good enough
[TS]
01:59:45
◼
►
for gaming we don't optimize for gaming
[TS]
01:59:47
◼
►
so I guess what I'm saying is it it
[TS]
01:59:50
◼
►
could be that Apple's miscalculated here
[TS]
01:59:51
◼
►
but it could also be that what we're
[TS]
01:59:53
◼
►
hearing is the the people who are
[TS]
01:59:56
◼
►
basically being told by Apple we're not
[TS]
01:59:59
◼
►
going to make a computer
[TS]
01:59:59
◼
►
going to make a computer
[TS]
02:00:00
◼
►
that will satisfy you and apples not
[TS]
02:00:02
◼
►
wrong to make that decision necessarily
[TS]
02:00:04
◼
►
and they're definitely not wrong to be
[TS]
02:00:06
◼
►
angry about it but it's not a sign that
[TS]
02:00:08
◼
►
this was a misfire that some people are
[TS]
02:00:11
◼
►
going to buy a PC because Apple can
[TS]
02:00:14
◼
►
satisfy I think that it's also the case
[TS]
02:00:16
◼
►
that apple wood designs to do you know
[TS]
02:00:20
◼
►
eliminates makes choices for their
[TS]
02:00:23
◼
►
customers because they've truly believe
[TS]
02:00:25
◼
►
that they know better and they want to
[TS]
02:00:26
◼
►
keep customers from making a mistake by
[TS]
02:00:30
◼
►
which i mean let's say you go into the
[TS]
02:00:32
◼
►
apple store and in you know you've got
[TS]
02:00:34
◼
►
the money to spend and you want to buy a
[TS]
02:00:37
◼
►
the best macbook pro that you can get
[TS]
02:00:40
◼
►
for the best macbook located in case
[TS]
02:00:42
◼
►
they had a different name like the
[TS]
02:00:43
◼
►
macbook plus or whatever
[TS]
02:00:45
◼
►
obviously there are some truly expert
[TS]
02:00:49
◼
►
users game developers like you said
[TS]
02:00:50
◼
►
people who really do know exactly
[TS]
02:00:52
◼
►
yes I don't care finally get five hours
[TS]
02:00:54
◼
►
of battery life instead of 10 i want the
[TS]
02:00:56
◼
►
machine has this power I think Apple
[TS]
02:00:58
◼
►
know that there's other people who come
[TS]
02:00:59
◼
►
in and say well if this machine is is
[TS]
02:01:03
◼
►
twenty-five hundred dollars in this
[TS]
02:01:05
◼
►
other machine is twenty-five hundred
[TS]
02:01:06
◼
►
dollars and thicker and heavier but look
[TS]
02:01:07
◼
►
at the specs
[TS]
02:01:08
◼
►
it's got more gigahertz it's got more
[TS]
02:01:10
◼
►
ram that's clearly the better machine
[TS]
02:01:12
◼
►
i'll buy the one that's better
[TS]
02:01:14
◼
►
or maybe it's more expensive right I
[TS]
02:01:16
◼
►
don't know but whatever if it can be
[TS]
02:01:18
◼
►
mistaken as being better in them in
[TS]
02:01:20
◼
►
their mind but it isn't for them that
[TS]
02:01:24
◼
►
it's gigahertz extra gigahertz they
[TS]
02:01:25
◼
►
don't need that extra graphics that they
[TS]
02:01:27
◼
►
don't need its battery life that they
[TS]
02:01:29
◼
►
were would appreciate if they had it
[TS]
02:01:31
◼
►
that it would be a mistake for them to
[TS]
02:01:33
◼
►
walk out of that store i think apple
[TS]
02:01:34
◼
►
obviously it's not these macbook pros
[TS]
02:01:37
◼
►
are not the best hypothetical macbook
[TS]
02:01:39
◼
►
pros from november 2016 for every single
[TS]
02:01:42
◼
►
person but i think what Apple is it i
[TS]
02:01:46
◼
►
think it's you know restating what you
[TS]
02:01:48
◼
►
said what Apple's tried to do is make
[TS]
02:01:50
◼
►
the best machines for the most people
[TS]
02:01:52
◼
►
and that keeps your mother and people
[TS]
02:01:55
◼
►
from buying the wrong going the wrong
[TS]
02:01:59
◼
►
yeah and and it's it's not to come back
[TS]
02:02:02
◼
►
to like when the customer like myths we
[TS]
02:02:05
◼
►
have about companies succeeding or
[TS]
02:02:07
◼
►
failing based on keeping their customers
[TS]
02:02:09
◼
►
the truth is that it's not
[TS]
02:02:13
◼
►
it's not a you choose to make everybody
[TS]
02:02:15
◼
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happy or you choose to make some people
[TS]
02:02:17
◼
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unhappy the truth is the choices you
[TS]
02:02:19
◼
►
make are going to make somebody unhappy
[TS]
02:02:20
◼
►
in most cases and you get to choose who
[TS]
02:02:23
◼
►
you make unhappy and apple makes the
[TS]
02:02:26
◼
►
choices and now we'll have to live with
[TS]
02:02:28
◼
►
them and we'll see quite what happens
[TS]
02:02:31
◼
►
but it you know if if Apple views the
[TS]
02:02:34
◼
►
decisions about battery and about weight
[TS]
02:02:36
◼
►
and about sighs and and says that you
[TS]
02:02:40
◼
►
know ninety percent of our users care
[TS]
02:02:42
◼
►
about that stuff and one percent of our
[TS]
02:02:45
◼
►
users care about this other thing then
[TS]
02:02:47
◼
►
you know I can see why they make that
[TS]
02:02:49
◼
►
decision right and and it doesn't
[TS]
02:02:51
◼
►
doesn't make it any more bitter if
[TS]
02:02:54
◼
►
you're somebody who's kind of on the
[TS]
02:02:56
◼
►
outside looking in saying i really like
[TS]
02:02:57
◼
►
more than 16 gigs of ram and my laptop
[TS]
02:02:59
◼
►
please or a better GPU but it's an open
[TS]
02:03:04
◼
►
it's an open question like a pro like
[TS]
02:03:07
◼
►
you said it means nice that's probably
[TS]
02:03:11
◼
►
true in the mac pro it's the same
[TS]
02:03:13
◼
►
question of like does Apple Apple as a
[TS]
02:03:16
◼
►
company right now making is making
[TS]
02:03:20
◼
►
decisions about what their audiences for
[TS]
02:03:22
◼
►
these various products who are their
[TS]
02:03:24
◼
►
customers and it may be that the apple
[TS]
02:03:27
◼
►
of five years ago would be like oh man
[TS]
02:03:28
◼
►
we gotta get the high-end super high-end
[TS]
02:03:31
◼
►
developers and content creators and
[TS]
02:03:32
◼
►
people who used to use linux and now use
[TS]
02:03:34
◼
►
a use a Mac because they get the command
[TS]
02:03:36
◼
►
line we got to get those people because
[TS]
02:03:37
◼
►
we got to use them in the mac you know
[TS]
02:03:39
◼
►
maybe apple a day is like now we're not
[TS]
02:03:41
◼
►
interested in those people we want a
[TS]
02:03:43
◼
►
mass-market of people the macbook pro is
[TS]
02:03:46
◼
►
nice but it's not gonna be for everyone
[TS]
02:03:47
◼
►
and that's their decision to make and if
[TS]
02:03:51
◼
►
they want to turn their back on certain
[TS]
02:03:52
◼
►
markets it might be a good business
[TS]
02:03:53
◼
►
decision and if i was in those markets I
[TS]
02:03:55
◼
►
would be pissed off that I think all
[TS]
02:03:57
◼
►
these things are true I don't think if
[TS]
02:03:59
◼
►
people in a certain markets switch to
[TS]
02:04:01
◼
►
windows or linux it means the macbook
[TS]
02:04:04
◼
►
pro is a bad decision necessarily
[TS]
02:04:05
◼
►
because it you know it
[TS]
02:04:07
◼
►
Apple Apple will not be surprised if
[TS]
02:04:09
◼
►
that happens right that is not like
[TS]
02:04:11
◼
►
these came out and apples like what they
[TS]
02:04:13
◼
►
only have 16 gigs of ram haha were
[TS]
02:04:15
◼
►
shocked right they made that decision
[TS]
02:04:16
◼
►
they knew what the ramifications we're
[TS]
02:04:18
◼
►
going to be and you know it's it's
[TS]
02:04:21
◼
►
interesting if that's the case that a
[TS]
02:04:24
◼
►
bunch of people maybe that they've kind
[TS]
02:04:25
◼
►
of wood over
[TS]
02:04:26
◼
►
to the mac over the last 15 years with
[TS]
02:04:27
◼
►
OS 10 are now not in Mara not in their
[TS]
02:04:32
◼
►
target anymore and then i will say i
[TS]
02:04:34
◼
►
just think that you know again it's
[TS]
02:04:36
◼
►
things could change
[TS]
02:04:37
◼
►
you know the past does not always
[TS]
02:04:38
◼
►
predict the future but if you look at
[TS]
02:04:40
◼
►
the last 10 years of macbook sales you
[TS]
02:04:43
◼
►
know it's you know it has gone down a
[TS]
02:04:45
◼
►
little bit last year but I think that's
[TS]
02:04:46
◼
►
mostly been people waiting you know but
[TS]
02:04:48
◼
►
yeah it's the apples priorities
[TS]
02:04:52
◼
►
prioritizing a witness to an obstet
[TS]
02:04:55
◼
►
almost obsessive degree at prioritizing
[TS]
02:04:58
◼
►
battery life to an almost obsessive
[TS]
02:05:00
◼
►
degree you know and it really I i come
[TS]
02:05:03
◼
►
back to this many many times that the
[TS]
02:05:04
◼
►
order of your priorities matters
[TS]
02:05:06
◼
►
tremendously even if you have liked to
[TS]
02:05:08
◼
►
you know the customer and the Apple have
[TS]
02:05:11
◼
►
like the same top four priorities you
[TS]
02:05:13
◼
►
know but they're in slightly different
[TS]
02:05:15
◼
►
order it makes it makes a tremendous
[TS]
02:05:17
◼
►
difference in a resulting product and
[TS]
02:05:19
◼
►
apples the blister order of priorities
[TS]
02:05:22
◼
►
has shown to be very successful
[TS]
02:05:24
◼
►
yeah and that's that's the thing is is a
[TS]
02:05:28
◼
►
Apple Apple it could be making a bad
[TS]
02:05:33
◼
►
decision here it's entirely possible
[TS]
02:05:34
◼
►
that they're making a bad decision here
[TS]
02:05:36
◼
►
and we'll find out what the market says
[TS]
02:05:38
◼
►
about it but they have their priorities
[TS]
02:05:40
◼
►
and a lot of it is something that is
[TS]
02:05:41
◼
►
just sort of like quintessentially apple
[TS]
02:05:43
◼
►
and you know when we say they prioritize
[TS]
02:05:45
◼
►
the battery i mean i think that the
[TS]
02:05:47
◼
►
right thing to say there is really like
[TS]
02:05:48
◼
►
they prioritize the weight and men's the
[TS]
02:05:52
◼
►
thinness and the battery comes third
[TS]
02:05:56
◼
►
where the battery has to hit some kind
[TS]
02:05:58
◼
►
of metric but but really no more than
[TS]
02:06:02
◼
►
that because every inch every minute
[TS]
02:06:05
◼
►
every hour of battery life above what
[TS]
02:06:09
◼
►
they think is optimal is added weight
[TS]
02:06:11
◼
►
and thickness that they risk that that
[TS]
02:06:13
◼
►
you know you don't get you get enough
[TS]
02:06:15
◼
►
battery to hit like with the ipad it's
[TS]
02:06:17
◼
►
whatever 10 hours and that's it you
[TS]
02:06:20
◼
►
don't get any more battery and that with
[TS]
02:06:21
◼
►
the macbook it's it's a little more
[TS]
02:06:23
◼
►
complicated you know because its battery
[TS]
02:06:25
◼
►
life and power saving in the operating
[TS]
02:06:28
◼
►
system and all those things but you know
[TS]
02:06:30
◼
►
that's that's their priority so so
[TS]
02:06:32
◼
►
they're gonna they're gonna put thinness
[TS]
02:06:34
◼
►
and and and lightness and and battery
[TS]
02:06:36
◼
►
life and power in maybe that sequence
[TS]
02:06:39
◼
►
somebody else would put power first I'm
[TS]
02:06:41
◼
►
and I'm generalizing from that it's time
[TS]
02:06:43
◼
►
to my gut feeling in the early years of
[TS]
02:06:47
◼
►
of that inflection point where most you
[TS]
02:06:49
◼
►
know the most max old were laptops and
[TS]
02:06:52
◼
►
notebooks i should say i had a positive
[TS]
02:06:54
◼
►
note books instead of laptops but
[TS]
02:06:55
◼
►
notebooks instead of desktops right
[TS]
02:06:57
◼
►
there was that you know and it used to
[TS]
02:06:59
◼
►
yeah because notebook computers were so
[TS]
02:07:00
◼
►
phenomenally expensive that it was
[TS]
02:07:03
◼
►
really at a luxury item just to have
[TS]
02:07:05
◼
►
like the lowest end power yeah and at
[TS]
02:07:11
◼
►
the inflection point where they became
[TS]
02:07:12
◼
►
the most popular max I felt for years it
[TS]
02:07:19
◼
►
was very consistent where Apple would
[TS]
02:07:20
◼
►
say you can get six hours of battery
[TS]
02:07:22
◼
►
life and in the real world
[TS]
02:07:23
◼
►
he always got you seem to get about
[TS]
02:07:25
◼
►
three and a half four hours like that
[TS]
02:07:27
◼
►
apple would say six and it was always
[TS]
02:07:29
◼
►
you know it seemed to me like it was for
[TS]
02:07:32
◼
►
me flying coast-to-coast you know 56 our
[TS]
02:07:35
◼
►
flights it never seems to be enough to
[TS]
02:07:38
◼
►
go on a full charge coast-to-coast it
[TS]
02:07:40
◼
►
was right you know in real use and
[TS]
02:07:42
◼
►
that's before before they have Wi-Fi and
[TS]
02:07:46
◼
►
then there was that you know at some
[TS]
02:07:47
◼
►
point when they hit with a you know I
[TS]
02:07:49
◼
►
think the Intel transition definitely
[TS]
02:07:50
◼
►
had something to do with it all of a
[TS]
02:07:52
◼
►
sudden the battery life did start
[TS]
02:07:54
◼
►
creeping up and it seemed like that was
[TS]
02:07:56
◼
►
a private of higher priority for apple
[TS]
02:07:58
◼
►
on an annual basis where I really was
[TS]
02:08:01
◼
►
suddenly getting six hours of battery
[TS]
02:08:03
◼
►
life and you really could get seven
[TS]
02:08:05
◼
►
hours eight hours 10 it seems like once
[TS]
02:08:08
◼
►
they hit 10 they were like we're done
[TS]
02:08:09
◼
►
you know but now yeah you know that will
[TS]
02:08:12
◼
►
hold that point steady and you know I
[TS]
02:08:15
◼
►
know that the 10 isn't necessarily 10-4
[TS]
02:08:17
◼
►
all tasks but 10 under there
[TS]
02:08:19
◼
►
you know testing conditions yeah there
[TS]
02:08:21
◼
►
will light light use 10 hours right
[TS]
02:08:24
◼
►
because if you if you really are dead
[TS]
02:08:25
◼
►
doing editing audio or video or
[TS]
02:08:27
◼
►
something like that it will it will
[TS]
02:08:29
◼
►
bleed that thing dry way faster than
[TS]
02:08:32
◼
►
that and that's that's just how it is
[TS]
02:08:34
◼
►
that's that's not what they're shooting
[TS]
02:08:36
◼
►
all right let me take a break here and
[TS]
02:08:37
◼
►
thank our third and final sponsor long
[TS]
02:08:39
◼
►
another long dist like a greatest hits
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02:08:40
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of during our of talk show sponsors back
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02:08:43
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02:08:49
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here's what you do you go to backblaze
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02:08:52
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dot-com / daring fireball you download
[TS]
02:08:55
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back place to your Mac install it on
[TS]
02:08:58
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your Mac it's simple little it goes in
[TS]
02:09:00
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your system preferences
[TS]
02:09:01
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it's just a system preferences thing and
[TS]
02:09:04
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then it just starts a you sign up again
[TS]
02:09:07
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no credit card and then it just starts
[TS]
02:09:09
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backing up everything on your Mac to
[TS]
02:09:11
◼
►
their their secure cloud-based servers
[TS]
02:09:13
◼
►
everything you have an external drive
[TS]
02:09:15
◼
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that's maybe like three terabytes or
[TS]
02:09:16
◼
►
something like that it will back it up
[TS]
02:09:17
◼
►
two of two external drives go back on
[TS]
02:09:19
◼
►
both up it might take awhile depending
[TS]
02:09:22
◼
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on how much you have but you don't pay
[TS]
02:09:24
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more for more space
[TS]
02:09:26
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it's just five bucks a month for
[TS]
02:09:28
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unlimited on throttle off-site backup /
[TS]
02:09:31
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back five bucks a month that's it
[TS]
02:09:34
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ah i've been using for years I've
[TS]
02:09:37
◼
►
recommended him for years they have so
[TS]
02:09:40
◼
►
many features that it's everything you
[TS]
02:09:42
◼
►
might want them to do they can do let's
[TS]
02:09:45
◼
►
say you need restoration of everything
[TS]
02:09:47
◼
►
you've got
[TS]
02:09:48
◼
►
well if you want to though they can
[TS]
02:09:49
◼
►
restore by mail you can purchase our
[TS]
02:09:51
◼
►
drive with all your date overnight all
[TS]
02:09:53
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your data on it and all overnight it to
[TS]
02:09:55
◼
►
you on fedex because let's face it
[TS]
02:09:57
◼
►
downloading three terabytes of stuff
[TS]
02:09:59
◼
►
forever much stuff could take forever
[TS]
02:10:00
◼
►
maybe you know in some kind of emergency
[TS]
02:10:02
◼
►
situation where you need it all
[TS]
02:10:05
◼
►
you can get it overnighted you can use
[TS]
02:10:10
◼
►
like their iOS app and login and just
[TS]
02:10:14
◼
►
get one file and email to somebody you
[TS]
02:10:17
◼
►
can just access all the files on your
[TS]
02:10:19
◼
►
Mac backed up through back plays so
[TS]
02:10:24
◼
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anything from one file to getting
[TS]
02:10:26
◼
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everything on your Mac overnighted to
[TS]
02:10:28
◼
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you on a hard drive they can do they
[TS]
02:10:31
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have over 200 petabytes of data that has
[TS]
02:10:34
◼
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been stored by back plays over 10
[TS]
02:10:37
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billion files have been restored to
[TS]
02:10:39
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their customers
[TS]
02:10:40
◼
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it is a great addition to local backups
[TS]
02:10:44
◼
►
like having an external drive running
[TS]
02:10:46
◼
►
time machine or I i use super duper to
[TS]
02:10:50
◼
►
clone my startup drive every every day
[TS]
02:10:53
◼
►
or two a great utility having an
[TS]
02:10:56
◼
►
off-site backup that runs automatically
[TS]
02:10:59
◼
►
just silently invisibly in the
[TS]
02:11:00
◼
►
background
[TS]
02:11:01
◼
►
just software that never gets in the way
[TS]
02:11:03
◼
►
it's not like all of a sudden when back
[TS]
02:11:05
◼
►
play starts backing up your stuff you
[TS]
02:11:06
◼
►
know you're the fans spin up you don't
[TS]
02:11:07
◼
►
even notice i never noticed it just
[TS]
02:11:09
◼
►
happens i can't say what a relief it is
[TS]
02:11:13
◼
►
to know that if you know somebody came
[TS]
02:11:15
◼
►
in and robbed my house or if if the
[TS]
02:11:17
◼
►
house burned down or something like that
[TS]
02:11:19
◼
►
that I don't lose my data I for years
[TS]
02:11:22
◼
►
and years and years and that's how I
[TS]
02:11:24
◼
►
lived and it was always a nagging fear
[TS]
02:11:26
◼
►
in the back of my head that way if
[TS]
02:11:28
◼
►
something really bad happened
[TS]
02:11:29
◼
►
I could lose everything and that would
[TS]
02:11:31
◼
►
be kind of heartbreaking what it what a
[TS]
02:11:33
◼
►
relief it is to great service
[TS]
02:11:35
◼
►
I use it myself go to backblaze dot-com
[TS]
02:11:38
◼
►
/ daring fireball so they know where he
[TS]
02:11:41
◼
►
came from
[TS]
02:11:42
◼
►
I really it's it's a great deal last
[TS]
02:11:47
◼
►
thing on my agenda we've been going
[TS]
02:11:48
◼
►
along its justthis the speaking of books
[TS]
02:11:51
◼
►
from Apple haha ah yes the lowest price
[TS]
02:11:56
◼
►
macbook the lowest price macbook from
[TS]
02:12:00
◼
►
apple is a coffee table book that they
[TS]
02:12:03
◼
►
announced yesterday i think was
[TS]
02:12:05
◼
►
yesterday but called designed by Apple
[TS]
02:12:09
◼
►
in California and it is to it comes in
[TS]
02:12:12
◼
►
two sizes small and large they cost 200
[TS]
02:12:15
◼
►
and 300 dollars respectively and it's a
[TS]
02:12:17
◼
►
almost entirely photograph photographs
[TS]
02:12:22
◼
►
of 20 years of apple products it i don't
[TS]
02:12:31
◼
►
know i have mixed feelings about it i'm
[TS]
02:12:32
◼
►
not at as outraged as some people seem
[TS]
02:12:34
◼
►
to be I don't think it's as much of a
[TS]
02:12:36
◼
►
boondoggle as some people think it
[TS]
02:12:38
◼
►
should be i do think though that the
[TS]
02:12:40
◼
►
optics of it are a little little
[TS]
02:12:42
◼
►
self-indulgent mhm
[TS]
02:12:45
◼
►
no I mean is self-published right you
[TS]
02:12:48
◼
►
made the point of daring fireball like
[TS]
02:12:50
◼
►
they could have used expensive art books
[TS]
02:12:54
◼
►
are thing right i mean people people who
[TS]
02:12:56
◼
►
are used to thinking books cost ten
[TS]
02:12:57
◼
►
dollars or twenty dollars do not know
[TS]
02:12:59
◼
►
about expensive art books there you you
[TS]
02:13:01
◼
►
mentioned you bought some very expensive
[TS]
02:13:02
◼
►
you know our books Stanley Kubrick had
[TS]
02:13:05
◼
►
lots of books like that and there are
[TS]
02:13:07
◼
►
there even if there's a book called
[TS]
02:13:09
◼
►
iconic about Mac industrial Apple
[TS]
02:13:11
◼
►
industrial design a hundred bucks but
[TS]
02:13:13
◼
►
they've got two hundred fifty dollars
[TS]
02:13:14
◼
►
special edition
[TS]
02:13:15
◼
►
and so I mean it's sort of a thing but
[TS]
02:13:17
◼
►
you're right it's a little surprising
[TS]
02:13:18
◼
►
they published themselves they didn't
[TS]
02:13:20
◼
►
work with a partner I still feel like
[TS]
02:13:23
◼
►
this is the ultimate rush ACT test for
[TS]
02:13:25
◼
►
people's view of where Apple is today
[TS]
02:13:27
◼
►
like I i'm not quite sure
[TS]
02:13:30
◼
►
commenting on this tells us anything
[TS]
02:13:32
◼
►
about actually especially since they
[TS]
02:13:33
◼
►
claim that they've been working on this
[TS]
02:13:35
◼
►
for eight years and they decided to
[TS]
02:13:36
◼
►
build an archive and had to buy buy some
[TS]
02:13:40
◼
►
of their products on ebay order in order
[TS]
02:13:42
◼
►
to get them back because they literally
[TS]
02:13:44
◼
►
didn't have the mini office so i'm not
[TS]
02:13:45
◼
►
sure that says a lot about like where
[TS]
02:13:47
◼
►
Apple is today versus a and progression
[TS]
02:13:50
◼
►
of their design group for the last eight
[TS]
02:13:52
◼
►
years but but i think it is a vessel
[TS]
02:13:55
◼
►
into which everybody can pour all of
[TS]
02:13:57
◼
►
their fears about where Apple is going
[TS]
02:14:00
◼
►
and use this as an example if they want
[TS]
02:14:02
◼
►
i had apart from my write-up on it that
[TS]
02:14:04
◼
►
I'd i wrote and then I thought about and
[TS]
02:14:08
◼
►
I deleted it
[TS]
02:14:09
◼
►
it's the sort of thing that I've I just
[TS]
02:14:10
◼
►
because I can explain it on the podcast
[TS]
02:14:13
◼
►
why i deleted it i feel like i can say
[TS]
02:14:16
◼
►
it on a podcast with no reservations but
[TS]
02:14:17
◼
►
I felt extremely uncomfortable
[TS]
02:14:19
◼
►
publishing it which was something to the
[TS]
02:14:20
◼
►
effect of I don't have the exact words
[TS]
02:14:22
◼
►
for me that I guess I because I deleted
[TS]
02:14:23
◼
►
him i'll come out and say it
[TS]
02:14:26
◼
►
I don't think this would have happened
[TS]
02:14:29
◼
►
if steve jobs were still in charge of
[TS]
02:14:30
◼
►
Apple but I don't know steve jobs at all
[TS]
02:14:35
◼
►
I and jony ive was by all accounts his
[TS]
02:14:39
◼
►
closest colleague and one of his dearest
[TS]
02:14:42
◼
►
friends and so I feel like a fool saying
[TS]
02:14:47
◼
►
that because i didn't know the guy in
[TS]
02:14:50
◼
►
Johnny I've known as well
[TS]
02:14:51
◼
►
probably better than anybody who worked
[TS]
02:14:54
◼
►
with him on and so for all i know Ivan
[TS]
02:14:57
◼
►
jobs kicked around the idea while Jobs
[TS]
02:15:00
◼
►
was still alive
[TS]
02:15:01
◼
►
a-and I'm an idiot but it feels to me
[TS]
02:15:04
◼
►
like something they wouldn't have done
[TS]
02:15:05
◼
►
with steve jobs that at you know that
[TS]
02:15:08
◼
►
Apple has made a book that Steve Jobs
[TS]
02:15:09
◼
►
never would have published dedicated to
[TS]
02:15:11
◼
►
Steve Jobs yeah I have been one of the
[TS]
02:15:15
◼
►
problems with the hair geography of
[TS]
02:15:18
◼
►
somebody like steve jobs or we turn them
[TS]
02:15:20
◼
►
into this figure this amazing kinda icon
[TS]
02:15:26
◼
►
is that he was he
[TS]
02:15:28
◼
►
person and his life was a was a
[TS]
02:15:30
◼
►
continuum right and so I think I
[TS]
02:15:33
◼
►
somebody make the comment that i thought
[TS]
02:15:34
◼
►
was really smart said it's undoubtedly
[TS]
02:15:37
◼
►
true that Steve Jobs of 1997 through
[TS]
02:15:40
◼
►
2002 whatever 2005 would not approve of
[TS]
02:15:46
◼
►
this right like I feel like there was a
[TS]
02:15:49
◼
►
pathological the most dislike of the
[TS]
02:15:54
◼
►
past when Apple was trying to get on its
[TS]
02:15:57
◼
►
feet again and I think some of that
[TS]
02:15:59
◼
►
might have been in eight and steve jobs
[TS]
02:16:01
◼
►
i think some of that was also a
[TS]
02:16:03
◼
►
management technique that he felt like
[TS]
02:16:05
◼
►
Apple was so navel-gazing and so focused
[TS]
02:16:08
◼
►
on congratulating itself on its great
[TS]
02:16:10
◼
►
achievements of the past that have
[TS]
02:16:11
◼
►
completely lost its way and when he came
[TS]
02:16:13
◼
►
back he wanted to right the ship so I i
[TS]
02:16:16
◼
►
think it's entirely possible that in the
[TS]
02:16:19
◼
►
last five years that Steve Jobs was an
[TS]
02:16:22
◼
►
apple that his feelings were different
[TS]
02:16:24
◼
►
and that in talking to Johnny I've about
[TS]
02:16:26
◼
►
the idea that they didn't even have an
[TS]
02:16:29
◼
►
archive and and that was a mistake and
[TS]
02:16:31
◼
►
they didn't even have some of the
[TS]
02:16:32
◼
►
products they designed and that when
[TS]
02:16:35
◼
►
they set up
[TS]
02:16:36
◼
►
I mean you could make the argument
[TS]
02:16:36
◼
►
argument or something like Apple
[TS]
02:16:37
◼
►
university like is that to inward facing
[TS]
02:16:39
◼
►
or is the argument there that you want
[TS]
02:16:42
◼
►
to be able to document and teach your
[TS]
02:16:44
◼
►
company's successes and thought
[TS]
02:16:46
◼
►
processes so that the culture can-can
[TS]
02:16:49
◼
►
purvey all of your employees in that
[TS]
02:16:51
◼
►
other parts of the company can learn
[TS]
02:16:53
◼
►
from what these parts of the company had
[TS]
02:16:56
◼
►
to experience themselves instead of
[TS]
02:16:58
◼
►
having to learn it again I mean you
[TS]
02:16:59
◼
►
could make the argument that that's all
[TS]
02:17:01
◼
►
of a whole and that it's that that's as
[TS]
02:17:04
◼
►
much what this is about as anything else
[TS]
02:17:06
◼
►
or you could just look at it and say
[TS]
02:17:08
◼
►
this is self-congratulatory you know
[TS]
02:17:11
◼
►
nonsense and it's a project where Johnny
[TS]
02:17:15
◼
►
I've got to hire of famous fabulous
[TS]
02:17:18
◼
►
photographer to take Beauty shots of all
[TS]
02:17:20
◼
►
the things that he made so that he has
[TS]
02:17:22
◼
►
got a souvenir when he leaves
[TS]
02:17:23
◼
►
apple also you made the point during
[TS]
02:17:26
◼
►
problem that was really good like in
[TS]
02:17:28
◼
►
another time this would either be like
[TS]
02:17:30
◼
►
an apple employee only thing or I was
[TS]
02:17:32
◼
►
thinking or they print thousand copies
[TS]
02:17:34
◼
►
and make them available only at the
[TS]
02:17:35
◼
►
infinite loop company store and today's
[TS]
02:17:39
◼
►
apples like yeah we might as well sell
[TS]
02:17:41
◼
►
them everywhere so I it i didn't it
[TS]
02:17:44
◼
►
didn't occur to me actually cheated a
[TS]
02:17:46
◼
►
little bit when I put that hypothetical
[TS]
02:17:47
◼
►
out there i actually heard about this
[TS]
02:17:49
◼
►
from somebody a while back not super
[TS]
02:17:53
◼
►
recently which is why I didn't think of
[TS]
02:17:55
◼
►
it early in the morning yesterday and
[TS]
02:17:56
◼
►
only occur to me tonight I heard
[TS]
02:17:58
◼
►
something about this project a while ago
[TS]
02:18:01
◼
►
from someone at apple and the idea that
[TS]
02:18:05
◼
►
what i heard then was that it was being
[TS]
02:18:07
◼
►
made for Apple employees that my
[TS]
02:18:09
◼
►
hypothetical was at one point maybe the
[TS]
02:18:11
◼
►
plan and I think in that world where
[TS]
02:18:15
◼
►
Apple made this exact book and you know
[TS]
02:18:17
◼
►
made it or maybe since it's apple sold
[TS]
02:18:21
◼
►
it tab employees in that world i think
[TS]
02:18:25
◼
►
these books would be going for over a
[TS]
02:18:28
◼
►
thousand rounds out all hours maybe
[TS]
02:18:29
◼
►
fifteen hundred dollars on ebay yep and
[TS]
02:18:33
◼
►
i think i have already added I would
[TS]
02:18:36
◼
►
strangle Adam ink for ink paper paper
[TS]
02:18:39
◼
►
the exact same book i think that if
[TS]
02:18:41
◼
►
Apple made them exclusive to apple
[TS]
02:18:43
◼
►
employees they would be seen they could
[TS]
02:18:44
◼
►
be selling for maybe two thousand
[TS]
02:18:46
◼
►
dollars on ebay until the market calm
[TS]
02:18:48
◼
►
sure I i think that's the argument for
[TS]
02:18:50
◼
►
why you sell it why you selling to
[TS]
02:18:51
◼
►
anyone is is why create a scarce tonight
[TS]
02:18:55
◼
►
that means that somebody else makes an
[TS]
02:18:59
◼
►
eight-hundred-dollar profit on this
[TS]
02:19:01
◼
►
thing that you made ye that's like
[TS]
02:19:02
◼
►
selling a world series ticket for 250
[TS]
02:19:05
◼
►
dollars face value
[TS]
02:19:06
◼
►
knowing that it will immediately be
[TS]
02:19:08
◼
►
resold on ebay for a thousand dollars
[TS]
02:19:10
◼
►
it's like why would you let somebody
[TS]
02:19:11
◼
►
else do I like with printing books they
[TS]
02:19:14
◼
►
can but not print as many as they want
[TS]
02:19:16
◼
►
but they can probably because of the
[TS]
02:19:17
◼
►
price print as many as it needs to meet
[TS]
02:19:20
◼
►
demand and you know in a way that like
[TS]
02:19:23
◼
►
with Hamilton tickets they can't make
[TS]
02:19:25
◼
►
the theater bigger and even if they
[TS]
02:19:27
◼
►
could make it bigger I seats wouldn't be
[TS]
02:19:29
◼
►
good alright it you can't have Hamilton
[TS]
02:19:31
◼
►
in a NBA sized arena it's not the same
[TS]
02:19:35
◼
►
experience so right and those actors can
[TS]
02:19:38
◼
►
only do seven shows that we exactly call
[TS]
02:19:41
◼
►
detective this is Rho we write much it
[TS]
02:19:43
◼
►
is that's all they can do two matinees
[TS]
02:19:44
◼
►
you know 69 performances in there right
[TS]
02:19:47
◼
►
there is cleared this scale is limited
[TS]
02:19:50
◼
►
very quickly on
[TS]
02:19:51
◼
►
you know and so the fact that the
[TS]
02:19:52
◼
►
tickets you know on the second-hand
[TS]
02:19:54
◼
►
market you know are selling at
[TS]
02:19:56
◼
►
exorbitant prices well that's the way
[TS]
02:19:58
◼
►
supply-and-demand works when supplies
[TS]
02:20:00
◼
►
has a hard up a leather upper limit
[TS]
02:20:02
◼
►
writes the alternative is you you you
[TS]
02:20:06
◼
►
know if you're Hamilton the alternative
[TS]
02:20:07
◼
►
is you either you either build in a row
[TS]
02:20:09
◼
►
resellers you know you you can you can
[TS]
02:20:12
◼
►
return to the theater for your money
[TS]
02:20:13
◼
►
back but you don't get to resell it or
[TS]
02:20:15
◼
►
you raise the price or you just accept
[TS]
02:20:18
◼
►
that somebody else is going to make
[TS]
02:20:20
◼
►
twice as much as you make on your
[TS]
02:20:22
◼
►
product and you know Apple Apple so big
[TS]
02:20:26
◼
►
and there's so many people who are
[TS]
02:20:27
◼
►
interested in it that it did it totally
[TS]
02:20:29
◼
►
makes sense for them to say why would we
[TS]
02:20:32
◼
►
make this and not let anybody who wants
[TS]
02:20:34
◼
►
one get one
[TS]
02:20:35
◼
►
why would we do that so the more I think
[TS]
02:20:37
◼
►
about it the more ok i am with it i
[TS]
02:20:39
◼
►
still think the optics are bad because
[TS]
02:20:40
◼
►
there's not people complain but I think
[TS]
02:20:42
◼
►
it's better than anything else they
[TS]
02:20:44
◼
►
could have done including not make the
[TS]
02:20:46
◼
►
book like out i mean i'm gonna buy one
[TS]
02:20:49
◼
►
sure are you
[TS]
02:20:52
◼
►
I don't know I don't know I might get
[TS]
02:20:54
◼
►
the small one but I i want yeah I but
[TS]
02:20:57
◼
►
i'm a sucker for coffee table books i am
[TS]
02:20:59
◼
►
I have a weak spot for them
[TS]
02:21:01
◼
►
I know I i own iconic I you know I have
[TS]
02:21:04
◼
►
all those taschen ones about Kubrick
[TS]
02:21:05
◼
►
that were absolutely got wrenchingly
[TS]
02:21:08
◼
►
expensive
[TS]
02:21:09
◼
►
yeah i'm a sucker it's a thing I yeah
[TS]
02:21:14
◼
►
and and i think there's yeah i think i
[TS]
02:21:16
◼
►
think when you put it in that context of
[TS]
02:21:18
◼
►
the big oversized expensive art book
[TS]
02:21:20
◼
►
it's not nearly as as ridiculous unless
[TS]
02:21:23
◼
►
you want to use it as an example of sort
[TS]
02:21:26
◼
►
of a cultural change racist emek failure
[TS]
02:21:28
◼
►
at Apple which gets us back to the
[TS]
02:21:30
◼
►
inglot test right it's what you can you
[TS]
02:21:33
◼
►
can absolutely use it as a vehicle for
[TS]
02:21:35
◼
►
that if you want to but i'm kinda with
[TS]
02:21:37
◼
►
you if I'm okay with it i think i think
[TS]
02:21:41
◼
►
it's definitely not what Steve Jobs of
[TS]
02:21:44
◼
►
2004 would do but my time he's gone and
[TS]
02:21:50
◼
►
johnny is there and it might have been
[TS]
02:21:51
◼
►
the Steve Jobs of of 2009 that the eight
[TS]
02:21:55
◼
►
years day is an interesting to think
[TS]
02:21:56
◼
►
that came in
[TS]
02:21:57
◼
►
jony ive's interview with wallpaper and
[TS]
02:21:59
◼
►
I will have put in the wrench shownotes
[TS]
02:22:01
◼
►
already the eight-year quote though is
[TS]
02:22:04
◼
►
ambiguous because what if people are
[TS]
02:22:06
◼
►
taking it as evidence that jobs aproved
[TS]
02:22:08
◼
►
to the book but it's not what he said
[TS]
02:22:10
◼
►
started eight years ago is their
[TS]
02:22:11
◼
►
collection of all old Apple equipment
[TS]
02:22:14
◼
►
right that there they found you know
[TS]
02:22:16
◼
►
like they wanted to look at some of the
[TS]
02:22:18
◼
►
opener maybe who knows what it is like
[TS]
02:22:19
◼
►
maybe some of the old candy-colored imax
[TS]
02:22:22
◼
►
and they didn't have them all so they
[TS]
02:22:25
◼
►
had it but still that goes to a poor a
[TS]
02:22:27
◼
►
point where jobs are still around
[TS]
02:22:29
◼
►
yeah and they were reversing his policy
[TS]
02:22:31
◼
►
which was don't think about the past
[TS]
02:22:32
◼
►
I mean like can you imagine that Apple
[TS]
02:22:34
◼
►
didn't have a bond apply Mac where
[TS]
02:22:37
◼
►
because actually it for that area is
[TS]
02:22:39
◼
►
your proof that Jobs changed because
[TS]
02:22:40
◼
►
when jobs first came back to apple in
[TS]
02:22:42
◼
►
96-97 I guess was 97 one of the first
[TS]
02:22:45
◼
►
things he did is he found that they had
[TS]
02:22:46
◼
►
a whole collection of all of this old no
[TS]
02:22:49
◼
►
idea yeah just like let's get rid of it
[TS]
02:22:51
◼
►
you know it and they didn't want a
[TS]
02:22:52
◼
►
dumpster they gave it to that that's not
[TS]
02:22:55
◼
►
even to a museum that's my favorite jobs
[TS]
02:22:57
◼
►
quote whatever MP it was I said get away
[TS]
02:23:01
◼
►
and we sent that shit to Stanford guy
[TS]
02:23:06
◼
►
just loved the whole thing i love i love
[TS]
02:23:08
◼
►
the swearing i love the getaway like
[TS]
02:23:10
◼
►
it's got cooties it's just like it was
[TS]
02:23:13
◼
►
repellent to him that this company that
[TS]
02:23:15
◼
►
was in the that was going into the dumps
[TS]
02:23:17
◼
►
had this whole thing that was like own a
[TS]
02:23:21
◼
►
monument to its greatness and so that
[TS]
02:23:24
◼
►
was his reflexive as you know get it
[TS]
02:23:27
◼
►
away and they said the Stanford Madison
[TS]
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which brings me to and to me this is the
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broad shark test is a sentiment I've
[TS]
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seen several people who supported on
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Twitter I best put by a genius like
[TS]
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jailbreaks sort of developers Stephen
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02:23:48
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crofton Smith captain smith yeah well
[TS]
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are his is take on Twitter was that it's
[TS]
02:23:54
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only the last 20 years says a lot this
[TS]
02:23:56
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is Ivy's part portfolio not apples my
[TS]
02:23:59
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impression is that his career is drawing
[TS]
02:24:01
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to a close and a lot of people this
[TS]
02:24:03
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isn't just because of the book i've seen
[TS]
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people say that ever since the the the
[TS]
02:24:06
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promotion to chief design officer and
[TS]
02:24:09
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naming Ralon die
[TS]
02:24:11
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I forget the other guys named as the you
[TS]
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know hardware and software designed to
[TS]
02:24:18
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write under I've is Johnny I've checking
[TS]
02:24:22
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out and slowly fading away or is he did
[TS]
02:24:24
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you know and I could see it two
[TS]
02:24:27
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different ways I honestly can see it and
[TS]
02:24:29
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I don't know this is something that as
[TS]
02:24:31
◼
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sometimes is you know it knowledgeable
[TS]
02:24:37
◼
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about internal workings that Apple is I
[TS]
02:24:38
◼
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am I don't rely I don't know anybody who
[TS]
02:24:41
◼
►
has insight to it and I think part of it
[TS]
02:24:43
◼
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is because Johnny I've operates in such
[TS]
02:24:45
◼
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an isolated way within the company that
[TS]
02:24:47
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he doesn't really interact directly with
[TS]
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a large number of people and never did
[TS]
02:24:52
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yeah he's in a secure Enclave one thing
[TS]
02:24:54
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I've heard i have heard that he has
[TS]
02:24:57
◼
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lately been X it checked out of not
[TS]
02:25:00
◼
►
checked out i guess but not as directly
[TS]
02:25:02
◼
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involved with product design and that he
[TS]
02:25:04
◼
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has been a largely focused on
[TS]
02:25:07
◼
►
architecture meaning mostly that
[TS]
02:25:12
◼
►
obviously the spaceship campus and
[TS]
02:25:15
◼
►
Andorra stores and use my work and I
[TS]
02:25:17
◼
►
maybe my other a top-level executives
[TS]
02:25:21
◼
►
who has been working the most with I've
[TS]
02:25:25
◼
►
is Angela Ahrendts with right i also
[TS]
02:25:30
◼
►
wonder about the car right a unit for a
[TS]
02:25:32
◼
►
while there the talk was that they were
[TS]
02:25:33
◼
►
going to make a car and they and they
[TS]
02:25:35
◼
►
recalibrated that to making sense of a
[TS]
02:25:37
◼
►
car and I have to wonder if that was a
[TS]
02:25:39
◼
►
little bit of a a hit for Jhonny I've
[TS]
02:25:43
◼
►
because he is a car guy we know that and
[TS]
02:25:46
◼
►
perhaps one of the reasons they went
[TS]
02:25:48
◼
►
down the path of making their own cars
[TS]
02:25:50
◼
►
that Johnny I was excited about doing
[TS]
02:25:51
◼
►
our design and it sounds like they've
[TS]
02:25:53
◼
►
made the decision to back away from that
[TS]
02:25:55
◼
►
too i think the idea that I've has has
[TS]
02:25:58
◼
►
conquered all all mountains there are no
[TS]
02:26:03
◼
►
more lands for him to conquer and that
[TS]
02:26:05
◼
►
he you know is easing his way out of
[TS]
02:26:09
◼
►
Apple is it certainly seems like a
[TS]
02:26:12
◼
►
legitimate scenario i don't like you I
[TS]
02:26:15
◼
►
don't really have any evidence i've
[TS]
02:26:16
◼
►
heard people say that the the people
[TS]
02:26:18
◼
►
inside Apple have that impression too
[TS]
02:26:20
◼
►
but it's not necessarily that they've
[TS]
02:26:22
◼
►
got more information than we do about
[TS]
02:26:23
◼
►
this too but it certainly
[TS]
02:26:25
◼
►
feels that way the keys he's eager eased
[TS]
02:26:28
◼
►
into a very different role or he's just
[TS]
02:26:30
◼
►
sort of fading away it absolutely this
[TS]
02:26:33
◼
►
book does feel like the Johnny I Vera
[TS]
02:26:34
◼
►
dissertation right now kind of thing of
[TS]
02:26:38
◼
►
like here here it is here's the work
[TS]
02:26:40
◼
►
that i did and and and then you step
[TS]
02:26:44
◼
►
away from that the other side of it that
[TS]
02:26:45
◼
►
could be that he is the most influential
[TS]
02:26:51
◼
►
person in the company huh
[TS]
02:26:53
◼
►
and that not he decreed that they would
[TS]
02:26:58
◼
►
write a book and so they're supposed to
[TS]
02:27:00
◼
►
happen like in a way that Steve Jobs
[TS]
02:27:01
◼
►
could decree yeah in a lot of things you
[TS]
02:27:05
◼
►
know we're going to open star space-time
[TS]
02:27:07
◼
►
you know the night before
[TS]
02:27:08
◼
►
facetime a paymaster I that Jony ive can
[TS]
02:27:12
◼
►
say we're gonna make a book and that
[TS]
02:27:14
◼
►
means they're going to make a book
[TS]
02:27:15
◼
►
whether other people object all and I I
[TS]
02:27:17
◼
►
here's my a number one example can't
[TS]
02:27:19
◼
►
believe it took me 30 seconds to think
[TS]
02:27:20
◼
►
of it it i clearly this is what happened
[TS]
02:27:23
◼
►
I don't know this nobody has ever told
[TS]
02:27:25
◼
►
me this who knows but i would bet my
[TS]
02:27:27
◼
►
bottom dollar on it
[TS]
02:27:29
◼
►
Jony ive said I want to make
[TS]
02:27:30
◼
►
twenty-thousand-dollar gold Apple watch
[TS]
02:27:34
◼
►
oh yeah and I know for I do know for a
[TS]
02:27:37
◼
►
fact that there were some high-level
[TS]
02:27:39
◼
►
executives with an apple who thought
[TS]
02:27:41
◼
►
that was nutty I never heard for a fact
[TS]
02:27:44
◼
►
that it was Johnny I've himself who
[TS]
02:27:46
◼
►
wanted it but I know what I think and I
[TS]
02:27:49
◼
►
think it's Johnny I've said I want I've
[TS]
02:27:51
◼
►
always wanted to make a watch one of the
[TS]
02:27:54
◼
►
great materials that watches are made
[TS]
02:27:56
◼
►
out of his gold so I want to make gold
[TS]
02:27:57
◼
►
Apple watch it kind of makes it will
[TS]
02:27:59
◼
►
want to leave an apple product that has
[TS]
02:28:01
◼
►
ever been made a or at least I actions
[TS]
02:28:04
◼
►
appellate at least like any other Apple
[TS]
02:28:06
◼
►
product that's ever been made around
[TS]
02:28:08
◼
►
right it breaks it breaks your coca-cola
[TS]
02:28:11
◼
►
technology rights it is indulgent I
[TS]
02:28:15
◼
►
don't know it but it makes me think I
[TS]
02:28:16
◼
►
don't know that he I think that maybe
[TS]
02:28:18
◼
►
what happened
[TS]
02:28:19
◼
►
possibly i'm not i'm not saying that
[TS]
02:28:21
◼
►
this is any you know Johnny I've might
[TS]
02:28:22
◼
►
be there for the next 15-20 years but
[TS]
02:28:25
◼
►
that he has assumed a jobs like role of
[TS]
02:28:30
◼
►
gets to do whatever he wants and has
[TS]
02:28:31
◼
►
final say over all products
[TS]
02:28:33
◼
►
yeah but that his personality is such
[TS]
02:28:35
◼
►
and it's so different than Steve Jobs is
[TS]
02:28:38
◼
►
that he's almost a row
[TS]
02:28:44
◼
►
Howard Hughes like figure you know a
[TS]
02:28:46
◼
►
recluse in other other than appearing as
[TS]
02:28:50
◼
►
a narrator into the product videos I
[TS]
02:28:53
◼
►
don't get well I don't get you know I
[TS]
02:28:55
◼
►
don't know whether that's true or
[TS]
02:28:56
◼
►
whether it really is just that he has
[TS]
02:28:58
◼
►
stage fright and so he wants to be on
[TS]
02:28:59
◼
►
video but he does seem to have fallen
[TS]
02:29:01
◼
►
into this role as their credibility
[TS]
02:29:05
◼
►
right i mean he's there those Johnny I
[TS]
02:29:08
◼
►
videos went from we want Johnny to
[TS]
02:29:11
◼
►
explain things but he's terrible on
[TS]
02:29:13
◼
►
stage or he doesn't want to be onstage
[TS]
02:29:14
◼
►
something like that right and so we're
[TS]
02:29:17
◼
►
going to make these videos and he's
[TS]
02:29:18
◼
►
going to narrate them but at some point
[TS]
02:29:20
◼
►
that that seems too especially since
[TS]
02:29:22
◼
►
Steve has been gone
[TS]
02:29:24
◼
►
that seems to have become instead like
[TS]
02:29:26
◼
►
Johnny brings the credibility let us
[TS]
02:29:29
◼
►
explain to you why what Apple does is
[TS]
02:29:31
◼
►
making all that were making all the
[TS]
02:29:32
◼
►
right decisions and all the steps we had
[TS]
02:29:34
◼
►
to go through and all the incredible
[TS]
02:29:36
◼
►
processes that we now use in order to
[TS]
02:29:38
◼
►
make this product right I feel like
[TS]
02:29:40
◼
►
that's now his role is as this in some
[TS]
02:29:44
◼
►
ways almost like a like an icon or a
[TS]
02:29:46
◼
►
totem of like the the Apple everybody
[TS]
02:29:49
◼
►
believes is there where they have their
[TS]
02:29:51
◼
►
you know where they do their amazing
[TS]
02:29:53
◼
►
design and they make all these
[TS]
02:29:54
◼
►
incredible decisions to bring bring the
[TS]
02:29:56
◼
►
future out of his white room into
[TS]
02:29:58
◼
►
reality and he may not i mean he he may
[TS]
02:30:01
◼
►
only be spiritual leadership at this
[TS]
02:30:04
◼
►
point and i know i firmly believe I
[TS]
02:30:06
◼
►
really do like it that when it comes to
[TS]
02:30:09
◼
►
add an aesthetic decision like hey
[TS]
02:30:13
◼
►
should we ship jet black
[TS]
02:30:16
◼
►
in addition to regular black on these
[TS]
02:30:18
◼
►
iphone 7 you know should we do we can do
[TS]
02:30:20
◼
►
you know here's what we here's two
[TS]
02:30:22
◼
►
blacks we can do the jet black one is
[TS]
02:30:24
◼
►
more expensive and time-consuming and if
[TS]
02:30:26
◼
►
we sell it at the same price as the same
[TS]
02:30:29
◼
►
memory you know storage and the same
[TS]
02:30:31
◼
►
thing we're going to take a hit on
[TS]
02:30:33
◼
►
margins but look at it freaking
[TS]
02:30:35
◼
►
beautiful
[TS]
02:30:36
◼
►
yes or no do we do this i think the
[TS]
02:30:38
◼
►
final decisions to fight that is Jony
[TS]
02:30:40
◼
►
Ive's and not Tim Cook's and i'm not
[TS]
02:30:43
◼
►
saying that Tim Cook is is powerless in
[TS]
02:30:46
◼
►
that way I think it's because Tim Cook
[TS]
02:30:49
◼
►
and his got knows too
[TS]
02:30:51
◼
►
further Jony ive that like it mean
[TS]
02:30:55
◼
►
latencies it technically ultimately be
[TS]
02:30:57
◼
►
Tim Cook's decision as the CEO that the
[TS]
02:30:59
◼
►
power resides in the CEO but that I
[TS]
02:31:01
◼
►
think within apples culture Jony ive
[TS]
02:31:03
◼
►
gets to make the product decisions in a
[TS]
02:31:05
◼
►
similar way that Steve Jobs did even
[TS]
02:31:07
◼
►
though his title is not CEO like Johnny
[TS]
02:31:10
◼
►
I've it wasn't going to be named CEO in
[TS]
02:31:13
◼
►
a legal way and make you actually make
[TS]
02:31:15
◼
►
it is title because it's absolutely
[TS]
02:31:17
◼
►
positively there are aspects of being
[TS]
02:31:19
◼
►
CEO that he absolutely simply doesn't
[TS]
02:31:22
◼
►
want to do and in fact that some of
[TS]
02:31:24
◼
►
those aspects like of managing at people
[TS]
02:31:26
◼
►
and and indirect it actually him being
[TS]
02:31:30
◼
►
promoted this chief design officer and
[TS]
02:31:33
◼
►
having two lieutenants directly below
[TS]
02:31:35
◼
►
him actually made him less like the CEO
[TS]
02:31:38
◼
►
of just the design group that he's he's
[TS]
02:31:41
◼
►
more like chairman of the design group
[TS]
02:31:44
◼
►
yeah he's he's kind of like yeah and and
[TS]
02:31:46
◼
►
you could say he's kind of the head of
[TS]
02:31:47
◼
►
product in a really grand scale i'll
[TS]
02:31:50
◼
►
give you an example from my life is for
[TS]
02:31:52
◼
►
whatever had been employed decade-plus I
[TS]
02:31:55
◼
►
was the editor-in-chief of macworld that
[TS]
02:31:56
◼
►
means that if I want the cover to say
[TS]
02:31:58
◼
►
something and look a certain way I i get
[TS]
02:32:01
◼
►
to decree that right like Tim Cook being
[TS]
02:32:03
◼
►
the CEO but you know I had a really good
[TS]
02:32:06
◼
►
art director named rob Schultz for many
[TS]
02:32:09
◼
►
many years and he and I would work on
[TS]
02:32:11
◼
►
these cover designs and you know i would
[TS]
02:32:13
◼
►
come up with lots of wacky ideas and
[TS]
02:32:15
◼
►
some of them he would be like that's not
[TS]
02:32:17
◼
►
or we get what we have nine sample
[TS]
02:32:19
◼
►
covers and i'd say i kinda like number
[TS]
02:32:21
◼
►
three and then he and my executive
[TS]
02:32:23
◼
►
editor would be like now number three is
[TS]
02:32:25
◼
►
not so good number five is the one I'm
[TS]
02:32:26
◼
►
like all right well you know i'm gonna
[TS]
02:32:28
◼
►
go with you
[TS]
02:32:28
◼
►
and again I could I could say nope
[TS]
02:32:30
◼
►
dammit it's going to be number three but
[TS]
02:32:33
◼
►
I feel like Tim Cook maybe is that way
[TS]
02:32:35
◼
►
with product and design right that he's
[TS]
02:32:36
◼
►
got people to lean on
[TS]
02:32:38
◼
►
he's got Phil Schiller to work with on
[TS]
02:32:40
◼
►
product marketing but he's got Johnny
[TS]
02:32:42
◼
►
and and if Johnny says got to do the
[TS]
02:32:44
◼
►
jet-black like I you could say no but
[TS]
02:32:47
◼
►
you're gonna say no to Johnny I've like
[TS]
02:32:49
◼
►
I wouldn't I we take a lot for me to say
[TS]
02:32:52
◼
►
no to my art director and you i'm sure
[TS]
02:32:54
◼
►
we take away more than that for Tim Cook
[TS]
02:32:56
◼
►
to say no to Johnny I've and that's not
[TS]
02:32:57
◼
►
the tim cook's powerless and it's not
[TS]
02:32:59
◼
►
that Jony ive always makes the right
[TS]
02:33:01
◼
►
decisions but he's much more likely to
[TS]
02:33:05
◼
►
the right then then Tim Cook and Tim
[TS]
02:33:08
◼
►
knows it about about some decisions and
[TS]
02:33:11
◼
►
so that that's probably because he's not
[TS]
02:33:13
◼
►
forward-facing because he's you know not
[TS]
02:33:15
◼
►
onstage and because he's clearly not as
[TS]
02:33:18
◼
►
his hands on involved with the date is a
[TS]
02:33:20
◼
►
design of the actual products as as they
[TS]
02:33:23
◼
►
used to be or if he is there are these
[TS]
02:33:27
◼
►
products that we that even the typical
[TS]
02:33:29
◼
►
of the Apple employees who maybe have a
[TS]
02:33:31
◼
►
sense that he's fading away wouldn't
[TS]
02:33:33
◼
►
even know because all he's doing is
[TS]
02:33:34
◼
►
working on the architecture of the
[TS]
02:33:36
◼
►
retail stores which you know someone who
[TS]
02:33:38
◼
►
works in the you know you know the
[TS]
02:33:41
◼
►
hardware design group for the max you
[TS]
02:33:46
◼
►
know it feels like johnny is putting
[TS]
02:33:48
◼
►
less input into it well but you have no
[TS]
02:33:50
◼
►
idea because he's off somewhere else you
[TS]
02:33:52
◼
►
know designing tables for apple stores
[TS]
02:33:54
◼
►
i'm not sure i'm not saying i'm betting
[TS]
02:33:57
◼
►
on that I wouldn't be surprised if a
[TS]
02:33:58
◼
►
year from now they say you know you know
[TS]
02:34:00
◼
►
Johnny I've is retiring and moving to
[TS]
02:34:02
◼
►
England you know or or n taking an embed
[TS]
02:34:05
◼
►
you know chief design officer emeritus
[TS]
02:34:07
◼
►
title with him you know like that you
[TS]
02:34:10
◼
►
know still technically some part of
[TS]
02:34:12
◼
►
Apple but you know he's is emeritus and
[TS]
02:34:15
◼
►
he's not involved in the day-to-day and
[TS]
02:34:16
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I wouldn't be surprised if I with the
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other way if he's did it as engaged as
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ever but on other things moving you know
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forward like architecture now maybe a
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car 56 years from now etcetera
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yeah I it'll be interesting to see what
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happens with him i don't think anyone
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would I don't know I mean I I feel like
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we've reached the point with Johnny I've
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where if he wants to go do other things
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nobody would say that he's wrong to do
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so he really it does feel like he sort
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of done everything he can on one level
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he's conquered everything and um also I
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don't think I would feel like he's been
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there so long I mean he's been there
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since the teammate for grants tank right
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he's been there so long that I'm not
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sure I would be like uh-oh know what
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will apple do without Johnny I've at
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this point i'm sure some people would
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great apples do because Johnny I've is
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leaving stories but I feel like he not
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only is he built a culture like Steve
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Jobs built the culture
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but new people have my dears never end
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we've had Johnny's ideas for 20 years
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now would be a big one and probably the
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second biggest that there ever was but
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it's it's not going to be the biggest
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apples not gonna be the same without
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black now so we've been to every one
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that is so much bigger than you know the
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next three combined that you know and
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again maybe they're not the same and
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they shouldn't be the same because if
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they were the same you know what's the
[TS]
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deal online to get the Tappan Zee
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changing his busy dying and Steve you
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know that that is that I think I think
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part of this era is the continuity with
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with Steve like with Steve leaving with
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Steve dying
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I mean he left and then and then he
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passed away but with with that whole
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period Apple need to show that it was
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still in business and still knew what he
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was doing and so like presence of johnny
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is super-important steady hand tick Tim
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Cook super important
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02:36:10
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it's been a few years now right I mean
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we were passing through that phase of
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reassure us that Apple's not going to
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totally crash and burn without Steve
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there and we can debate and people will
[TS]
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still argue that Apple completely lost
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it after Steve left
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fair enough whatever we can debate that
[TS]
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but I feel like on a very large scale
[TS]
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Jony ive leaving today would not be the
[TS]
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freak out that it would have been six
[TS]
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months after generation is exactly true
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and you know I think this book is a very
[TS]
02:36:40
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possible sign that it might happen i
[TS]
02:36:42
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think the next canary in the canary in a
[TS]
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coal mine would be an apple event
[TS]
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without and jony ive narrated video like
[TS]
02:36:51
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if the that one I feel sometimes I feel
[TS]
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like that's his minimum involvement is
[TS]
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he may he may be off driving cars they
[TS]
02:36:57
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don't have tracking married but the
[TS]
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videos but he comes back how to see how
[TS]
02:37:01
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many of you and I are sitting there it
[TS]
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next to each other and one of these
[TS]
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events in our next year maybe next year
[TS]
02:37:06
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maybe next time we see each other we'll
[TS]
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be at the on the new campus
[TS]
02:37:09
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alright well camp over there in march
[TS]
02:37:11
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and he you're there typing away and I'm
[TS]
02:37:14
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scribbling in my notebook and a video
[TS]
02:37:16
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comes up and it's narrated by somebody
[TS]
02:37:18
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else I'm gonna look at you and you're
[TS]
02:37:21
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gonna go hm hm i also have a correction
[TS]
02:37:26
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to make the Dillon line i can't believe
[TS]
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i botched it's he not busy being born
[TS]
02:37:32
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is being is busy dying and I I can't you
[TS]
02:37:34
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can't have a Miss quoted Bob Dylan
[TS]
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cleric stand now when not within two
[TS]
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►
minutes of mentioning the jobs that
[TS]
02:37:41
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there's never any way to haunt me if
[TS]
02:37:44
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he's gonna spook me from beyond the
[TS]
02:37:46
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grave it would be watching it watching a
[TS]
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a villain line
[TS]
02:37:51
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alright let me thank our sponsors for
[TS]
02:37:53
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the show today
[TS]
02:37:54
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backblaze go to backpage.com / during
[TS]
02:37:57
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fireball Harry's gonna have his calm and
[TS]
02:38:01
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remember the code talk show and you'll
[TS]
02:38:03
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get a really cool free trial set and
[TS]
02:38:06
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Casper the place we go to buy mattresses
[TS]
02:38:09
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Casper calm / the talkshow Jason's now I
[TS]
02:38:11
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thank you for your time
[TS]
02:38:12
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where can people hear more Jason's now
[TS]
02:38:15
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alright you can get my podcast about
[TS]
02:38:18
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►
tech stuff at relay dot fmi host upgrade
[TS]
02:38:22
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►
and clockwise and got a couple of the
[TS]
02:38:24
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podcast over there a little less tacky
[TS]
02:38:26
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►
but they're over there and then my
[TS]
02:38:27
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pop-culture stuff is at the incomparable
[TS]
02:38:29
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calm and all my writing is at six colors
[TS]
02:38:32
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i'm going to say something that you
[TS]
02:38:34
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probably wouldn't do i but i want to
[TS]
02:38:36
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bring it up is that six colors com has a
[TS]
02:38:39
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newfangled I think it's you I don't
[TS]
02:38:42
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forget when you want it but there's a
[TS]
02:38:43
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►
membership at a very one year ago last
[TS]
02:38:46
◼
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hand you get some nice extra stuff that
[TS]
02:38:49
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i really like I don't even know how you
[TS]
02:38:51
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find the time to do it because you get
[TS]
02:38:52
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like this weekly newsletter that I don't
[TS]
02:38:55
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know how you do it its monthly monthly
[TS]
02:38:57
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newsletter monthly I just figured I just
[TS]
02:39:00
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figured out does sound a win box so so
[TS]
02:39:03
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there's a monthly newsletter and there's
[TS]
02:39:04
◼
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a something we started a little bit
[TS]
02:39:06
◼
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later there's a weekly podcast that's
[TS]
02:39:08
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like so Dan Moore and does the site with
[TS]
02:39:10
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me we used to work together macworld and
[TS]
02:39:12
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we talked for about half an hour about
[TS]
02:39:13
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what's going on and that's a subscriber
[TS]
02:39:15
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podcast and people seem to really like
[TS]
02:39:17
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the podcast too so it sounds it sounds a
[TS]
02:39:19
◼
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little different little more
[TS]
02:39:20
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conversational so yeah there's some
[TS]
02:39:21
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bonuses plus it helps support us doing
[TS]
02:39:24
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the site because you know as you know
[TS]
02:39:26
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better than anyone else making a living
[TS]
02:39:28
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as an independent writer on the web
[TS]
02:39:30
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these days intention that we don't have
[TS]
02:39:32
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time there everybody listening to us
[TS]
02:39:35
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►
surely has heard and read an enormous
[TS]
02:39:39
◼
►
amount of stuff this week post-election
[TS]
02:39:42
◼
►
about advertising
[TS]
02:39:44
◼
►
and Facebook and Google and the
[TS]
02:39:46
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►
pressures on advertisers and media sites
[TS]
02:39:49
◼
►
and fake news and just the way that
[TS]
02:39:51
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advertising even when the money is there
[TS]
02:39:53
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can be a problematic influence I it just
[TS]
02:39:57
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really if you're bothered by that things
[TS]
02:40:00
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like direct membership support at six
[TS]
02:40:02
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colors is the way to act and to actually
[TS]
02:40:04
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you know just do a little thing that can
[TS]
02:40:07
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actually help make quality you know I
[TS]
02:40:12
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just far as i know you don't publish
[TS]
02:40:14
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fake news I I try not to try very hard
[TS]
02:40:19
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it's a great way to do although you know
[TS]
02:40:21
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that's yeah let me let's see let's see
[TS]
02:40:23
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►
maybe fake me this is my future but I
[TS]
02:40:25
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hope not
[TS]
02:40:26
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you know and you know my friend Jason
[TS]
02:40:28
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cocky just started a similar thing at
[TS]
02:40:30
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cocky got that org i signed up I like
[TS]
02:40:32
◼
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five minutes after i launched it like
[TS]
02:40:33
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sight unseen
[TS]
02:40:34
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he emailed me and asked me how my night
[TS]
02:40:38
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went and what it would how it worked and
[TS]
02:40:40
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stuff like that it was pretty funny so
[TS]
02:40:41
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when he launched us like I yes because
[TS]
02:40:43
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you know he asked cuz he's using very
[TS]
02:40:45
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much this and I was like hell yeah I'm
[TS]
02:40:47
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in so anybody who likes independent
[TS]
02:40:51
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media like I did work that Jason's doing
[TS]
02:40:53
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and the Rockies doing and you know go
[TS]
02:40:56
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sign up anyway thank you so much Jason I
[TS]
02:40:58
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really appreciate it talk to next on
[TS]