164: ‘Enjoyably Clicky’, With Special Guest Jason Snell
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I got really excited when i bought a you know mechanical keyboard and i'm really
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loving it it's this weird korean i guess they call a 60-percent keyboard so it's
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got no function row but it's super small and it's very cliquey and i really like
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it haha now I can get rid of this other keyboard and I realize I have to keep
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the other keyboard like within arm's reach because I can't
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what type what brand talk what brand keyboard is it it's a
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Leopold sending them on ebay really that you can direct they like used or no
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they're all they're all new that's just how they sell yeah they've got a
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different they got a different like mechanisms there are a couple different
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mechanisms of you know like the different key switches m- a like a
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cherry blue but i'll send you link i got him i got it here Kansas City bored.com
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yeah yeah and it's the FCC 660m is the one that I've got and i love it because
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it's so tiny and it's it's really enjoyable e clicky I got my tyas small
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keyboard too and it's not bad but it's it's way bigger like the whole thing got
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its got another row of keys and it's got the only problem with this one is you
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got a map some of the keys because it's missing it's missing a few keys but the
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but the arrow keys are like properly oriented as arrows and and it's nice and
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cliquey and I started buying keycaps so you got blue cherry what wait what do
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you mean keycaps today the wise company sell the official ones i know so i ended
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up on ebay there are few places including um I ended up with that oh
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what is it that the people that make the code keyboard they have they have a
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whole like they have a khaki cap should shop we can order custom keycaps because
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the 1i got came with like black key caps and therefore windows keys and i ended
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up spending probably way too much money on some like orange custom keycaps um
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which is kind of cool i blame Joshua Topolsky he posted a couple of pictures
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of this model keyboard that he's built and I I said move that's really
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interesting in that was then i was i was kind of ruined but but it's terrible for
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podcasting because the clicks clicks are very loud there's the one that this
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picture i'm looking at of this keyboard on the left side at the bottom bottom
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left corner there's a ctrl key and then there's think there's like a keyboard
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key it's a picture that has a what is that
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yeah I think that's the operating system key so that's like your your command key
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or your windows key it's like the wealthy and then use an endless logo and
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then I'm apt yeah I mapped it all 22 Maxo actually flip the keys around so
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that's my option key so what is cherry blue feel like I this is the thing that
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confuses me and I i have i have a collection of Apple extended tues and I
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viewing i'm using my third one of my lifetime right now including one forgets
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who sent me the one that was that meant i still have 1i have one that is
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literally strike sealed mint in there in the box which I'm saving you know and
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the 1 i'm using now was like truly near-mint when i started using it
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I've tried other mechanical keyboards but i I've never found that I really
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like and and it doesn't have the same feeling I get so confused by this the
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different switches and it's it's very confusing to me honestly when I i was
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shopping for this I went to Matthias is website and they have a they have audio
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clips of a few different key a mechanical key switches that you can
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actually sort of listen to the sound of them being made like just typing and I
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listened to that for a while and and i thought that that the cherry blue sort
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of sounded like I want like I wanted it and it's not all sound right it's it's
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like it's like taste it's it's eat when you need something you you're tasting
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but you're also smelling it and those two things go together
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keyboards it's like that it's the feel and it's the sound and they go together
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and like i said i end up with amitayus one at which is supposed to be more like
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the Apple extended I think and then and I got this one which is the cherry blue
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and I like the cherry blue better
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I'm intimate is fine i like it it's a it's a little more
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of what I'm what might at least my sense memory of those old Apple keyboards was
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which is a little more kinda like clunk clunk clunk clunk and this is a little
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more clicking a like high-pitched click click click click I got you I got you I
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say I think I don't like that so yours is maybe a little bit more like the IBM
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style i know the IBM following spring is different that the buckling spring yeah
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a different that like rich single uses uses that style i believe and he's like
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that's it you know sort of whatever mechanical keyboard you grew up with i
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think is the one you end up gravitating toward I wish there was a place i'm sure
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there is i'm sure like keyboard people get together and have little key parties
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where hey have a type on the different mechanisms and you can really get a
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sense of it but I just sort of slowly slowly learning about about the
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different different ones but I've been you know I've been happy with its been
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iight i didn't use a mechanical keyboard for a long time I was just sort of using
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its analogues of the of the macbook keyboard because I you know was using a
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macbook is a primary system so i kind of wanted my my keyboards to all match and
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feel as much as possible but now that I'm sitting in imac for a lot of the day
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I thought why don't I give it a try and I've been pretty happy with it is it's
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good that i'm working in a in a closed office with nobody in it because it
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would drive everybody else crazy if ya hear me typing if if the chair if the
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blue cherry switches are what I think that they're like I that more quickly
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than funky then that's actually to me it's more and that's maybe it's just my
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ears but it's a bit louder or more prominent yeah I i think it might I
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think it might be I depends on what frequencies you're tuned into that but I
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do enjoy going back to that due to having that tactile feedback as much as
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I loved the macbook keyboard style i totally get now that I've been back on a
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mechanical keyboard for a while I totally get why people criticize them
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for feeling mushy I get what that means now so there's blue cherry and brown
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cherry there's multiple different kind of care and rarest wishes yeah yeah I
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know and I have no idea i'm not i'm not an expert i just kind of shot in the
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dark and it's of them truly we're shopping on the Internet is the worst
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like this is the sort of thing where like in the old you want to buy ten
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keyboards
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I don't and I am and I hate sending stuff back
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it's just like and it's irrational it makes no logical sense whatsoever that I
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would rather just have a hundred and ten dollar keyboard that i put the closet
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never used but I just hate sending stuff back
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I don't like it but I just said a keyboard back and I didn't love it but I
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it was I tried that a mechanic people for the ipad the razor and it just
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wasn't that good huh
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and so I i did go through the rigmarole ascending that because i was a pretty
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pricey thing but I hate doing it too and so you end up a lot of times not buying
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things it's just like it's too complicated i don't know what to pick
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and so I'll just kind of give it up but I took a shot in the dark with this one
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and I'm i'm pretty happy with it it is it the best keyboard for me maybe not
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there may be some other one out there that's totally you know what i would
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prefer to this but i haven't gone and and and bought five different key ports
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yet anyway I i have also i have bought some i think at least two keyboards from
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matt is over the years and specifically build by Matthias is being for
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aficionados of the Apple extended keyboard too and i have to say that I
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didn't even think it was close it it for whatever reason the Mateus ones don't
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appeal to me
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I'm so picky about these keyboards that I don't even like some apple extended
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keyboard tues even if you want it seemingly in good condition that there's
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variance between them that I i detect that it's some of them right idea
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it's like a like the one that I had from college and I think I've told this story
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before I loved this keyboard i should see I is somebody once said that they
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could fix it somebody knows how to solder could probably fix its the e key
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that broke which is probably because it's the 1i type the most right makes
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enter my sophomore year of college I was playing a John Madden football in the
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dorms and there was aa see it was so it would've been Mike Madden 92 and I was
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always the Houston Oilers with the who was the great quarterback that the
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Houston oil or moon
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yes Warren Moon warren moon
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with a canon of an arm I mean like it was like a skin like that the stats for
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like up to 15 it was like 15 distance 1515 arm strength 15 accuracy and this
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other kid
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his name is Jeff we've always played with the Philadelphia Eagles the Buddy
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Ryan Eagles so is me with my pass happy long bombs and him with these like
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bone-crushing defensive guys and we had a great rivalry and one time we bet I
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think I bet 50 bucks cash up against his apple extended keyboard too because i
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had a mac LLC which came with the real shit keyboard
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I don't even know what it was small and mushy and he got the mac ac30 which came
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with the extended keyboard too so the deal was it was a winner-takes-all one
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game of madden football where if i want i got his keyboard and I'd give him my
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crappy one so we don't have a keyboard and i think i think i put up 50 bucks
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cash which I knew was a good deal because they sold for like a hundred
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eighty dollars to get one knew I and i won the game and that's where i got my
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keyboard and it was the best one I've ever used
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I still feel like I still take it out of the closet sometimes and type on it and
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I still feel like you know this other than that iki that busted it still feels
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better I should find somebody who can just fix that leaky for me
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you should and there may be a keyboard out there that that is a closer match
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for what you're looking for then the matter is I don't know
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yeah w it's wasd keyboards is where i got my key caps and they sell I think
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they make the code keyboard and they sell they sell mechanical keyboards and
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it's like literally choose your size and choose which switch type but again you
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know you can't reach through the screen and feel how the the keys that they have
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audio files i think that is too but it's not quite the same because that's only
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the sound is part of it and the feelings part of it the only the only reason I
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don't go I never do like a real deep dive and try to find a new keyboard is
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it once I try and I do have a couple I've spent probably pattern
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a couple hundred bucks on keyboards and curiosity and then I think to myself why
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am I doing this
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I the apples my Apple extended keyboard to is the best keyboard I've ever had it
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works perfectly on my boy if it works that's the thing so i've got i don't
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know why i do it i don't know why I I don't know why I've got an extended here
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in my in my office and I've got a couple of the u.s. batb converters and I don't
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know whether it's that the keyboard is bad or whether it's the converter is bad
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that i have a problem where I or is it that i type too fast because I i find
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that it it drops key drops characters and maybe and maybe with your
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extraordinary typing skills maybe I've every once in awhile i've i've noticed
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some weird things there is a thing I got panicked where there was one key like a
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couple months ago I think it was like tea and at every it was like and it was
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like an insidious typo
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where would I would be just be typing and every time like maybe once out of
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every hundred times i typed a TI get like three T's ofc that that's it i've
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seen that a and it's it is something you know combined with like my slightly
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worse vision and it's just like a couple of teams together like in the word
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little it's like an extra 3 t's it's like it would just slip through
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Instagram and I got real panic because i thought this is definitely like it's not
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me holding the key down too far and it's always like the letter T so I knew it
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must be like electrical but then it just went away solved itself pics yeah yeah
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dad that's my concerns and I've seen it is that is that you're gonna end up
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you're gonna end up without with a problem with the hardware or with the
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mean presumably there are still thousands of USB atb adapters out there
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that are sitting 14 of the jacket on ebay or something but that's my fear is
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that something's gonna break down either the keyboards or the or the adapters or
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something in the system that changes and that you're gonna then you're going to
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need to find a replacement it's great i mean honestly how great is it that
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you're using these keyboards that are 25 years old and and huge to the things i
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like that i like the smaller keyboard because I like to have my
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my-my like trackpad as close to the the keys as possible so i don't like have a
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number pad or anything like that so I always preferred and then goes back to
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having an SE I had the SEC which had the smaller keyboard it was still clicky but
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it wasn't fully extended it was like a little mini one with the power like the
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horizontal power button at the top and I think that sort of set me down let me
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down that path but you know I i don't know i think you may have to go on a
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quest one day but as long as it's working for you that's thatthat's its
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kind of brilliant that you've got you know that old tech still I'm still on
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the first at my first-ever Griffin adb it was called the I'm eight and it was I
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got to do with those hear it it's but bondi blue bondi boo whatever that
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whenever right well did you know they had plastic everybody was making blue
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plastic things in 1987 but it's funny because the only thing you'd ever want
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it's like it's funny that they made the adapter in the trendy 2001 Apple you
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know clear plastic colors when the only thing you could possibly want to plug
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into it was gonna be the classic page
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everything was your age yeah but how did he add coolness to an atb adapter here
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is clear plastic do you remember the Apple extended keyboard one the original
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it was it was very similar to the extended keyboard too but it was
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short-lived
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not sure why it didn't go up and down it was like that up but it was also as a
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little bit bigger I think even down the extended keyboard too and it had a
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definite different feel to the keys was more i would say more clack II was
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louder and a little bit more clocky my all my early apple keyboard experiences
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where my college newspaper so that would have been like 9d 1990 era and and so it
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really would have been like what keyboards did we have there because we
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had a good board attached to a to CX and we had a bunch of keyboards on the BSE
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is that we used and then later we gotta to FX and so that's I probably had some
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that had the extended the to FX would come with the extended keyboard too but
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i'll bet i bet that you're I bet you if you saw one you'd be like oh yeah I
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remember that it was like just slightly different probably I you know other
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keyboard i loved I loved the the keyboard came with the
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Apple 2 GS remember that keyboard i never had 1i had a friend who had it two
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Gs so I vaguely remember it but not that well if you have let's see if there's a
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DB that was the ggs had a BB that was the other computer that wasn't a mac
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that had the adb plug on it was the two gs yet that that's actually a lot like
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that that early the sec keyboard that I had that big the wide power button at
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the very top yep
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yeah well you had to restart positions for a lot it's true it's true yeah it's
[TS]
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a was I don't know it's very easy to write your own program that completely
[TS]
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wedged the machine
[TS]
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oh man there's a good keyboard and had like the weirdest keycaps I've ever seen
[TS]
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where they were sort of like at it's you just put a picture in the show notes I
[TS]
00:16:04
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swear to god yeah but if it's just the weirdest keycaps where they weren't
[TS]
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really they were like squares but then on top of the squares were like like
[TS]
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round Rex yeah right it's like duck two-tier keycaps i love keyboards
[TS]
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you know what i'll tell you what i was thinking about this too is the moment
[TS]
00:16:21
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when you were going to be on the show I was think about keyboards but I was just
[TS]
00:16:25
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saying I know you're a baseball fan and sometimes when a baseball fan is on it
[TS]
00:16:28
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will try to have a conversation that will be of of interest even all of the
[TS]
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stop don't skip don't skip yea even to all of you don't like baseball just sort
[TS]
00:16:36
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of for me a sort of melancholy week with alex rodriguez as getting dumped from
[TS]
00:16:42
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the Yankees I gradually record on Thursday will be playing tonight in
[TS]
00:16:46
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Boston and then tomorrow night he's playing in New York and then that then
[TS]
00:16:49
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that's it he's going home except and combine it just is interesting to me
[TS]
00:16:55
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that you know he's 41 years old he's at a very contentious really up-and-down
[TS]
00:17:00
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career with is his controversies over the performance enhancing drugs and the
[TS]
00:17:07
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same week
[TS]
00:17:09
◼
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Ichiro Suzuki is now playing for the Florida Marlins got his 3000 hit major
[TS]
00:17:15
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league baseball and ichiro is to me a guy who if if you could just like shows
[TS]
00:17:19
◼
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put some video clips together and and talk about it is that player that would
[TS]
00:17:24
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interesting into non-sports fans because he's like he's like he's seriously is
[TS]
00:17:28
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like a it's like an alien
[TS]
00:17:31
◼
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he's he's like 'i you know is it is it's like a creature who was just born to
[TS]
00:17:36
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play baseball but he doesn't play like anybody else
[TS]
00:17:40
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well it's like the what was it uh the back in the 19th century there was a
[TS]
00:17:45
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player named wee Willy Keeler and I believe he was the one who famously said
[TS]
00:17:49
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I hit them where they ain't ya
[TS]
00:17:52
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the idea is that like they're like how are you such a great hitter and he says
[TS]
00:17:54
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well I hit the ball where the other where the fields aren't and that's it
[TS]
00:17:58
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like it's so simple and yet when you look at zero and I think Tony Gwynn was
[TS]
00:18:03
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kind of like this to it is there in a century of baseball players you get a
[TS]
00:18:07
◼
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couple of people who is like somehow this guy can use that stick to put that
[TS]
00:18:12
◼
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ball that's coming at him at a hundred miles an hour
[TS]
00:18:15
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wherever he wants it and that's just unbelievable i read it i was just read a
[TS]
00:18:19
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►
story the other day was actually in response to somehow like from one link
[TS]
00:18:23
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►
to another and Twitter conversation with somebody you know discussion was started
[TS]
00:18:26
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with Ichiro and it led to Tony Gwynn and just talking about like the best hitters
[TS]
00:18:31
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of the last 20 years like best hitters of love like you're my adult life and
[TS]
00:18:36
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there's the power guys like I think but not a number one I think bond is the
[TS]
00:18:40
◼
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best hitter we've ever seen and I yeah I can't I don't really got into any
[TS]
00:18:44
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►
discussion otherwise by take the steroids out of right and he probably
[TS]
00:18:48
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still is
[TS]
00:18:49
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yeah well maybe but even with may need the numbers are there and they're just
[TS]
00:18:53
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astounding I mean that the one year he had 200 and some intentional walks so an
[TS]
00:18:57
◼
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honest game we have a hundred sixty-two games hehe drew over and hit one
[TS]
00:19:02
◼
►
intentional walk a game it's not and has never been anything like that he watched
[TS]
00:19:06
◼
►
every one of those games to it was a daily occurrence they walked in with the
[TS]
00:19:09
◼
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bases loaded one time that's true story true story rather than let Barry Bonds
[TS]
00:19:14
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hit with the bases loaded a team actually chose to walk him on purpose
[TS]
00:19:18
◼
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and get up around and they want to game because of it
[TS]
00:19:20
◼
►
nah you know good call so Alex Rodriguez right now as it stands as 696 home runs
[TS]
00:19:25
◼
►
career home runs fourth of all time
[TS]
00:19:28
◼
►
truly a great home run hitter I mean fourth of all time in the history of the
[TS]
00:19:31
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►
get in some history
[TS]
00:19:33
◼
►
bonds had more intentional walks in that one season than Alex Rodriguez had a
[TS]
00:19:38
◼
►
20-year career a 20-year career
[TS]
00:19:42
◼
►
yep it's anyway bonds great when it was amazing and i read this my favorite
[TS]
00:19:48
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player ever
[TS]
00:19:49
◼
►
excuse me is absolutely my favorite baseball player ever Tony Gwynn used to
[TS]
00:19:52
◼
►
call it the 5.5 whole meaning it was between the these numbers for the
[TS]
00:19:57
◼
►
players in between the shortstop who is 6 and the third baseman who's five on
[TS]
00:20:01
◼
►
the scorecard he just tried to hit the ball between the shortstop and third
[TS]
00:20:05
◼
►
base and could do it with remarkable accuracy but think i read was thick like
[TS]
00:20:10
◼
►
when he started slowing down a little bit his average dropped and for him
[TS]
00:20:15
◼
►
dropping men he got close to 300 I the end of difference was that he wasn't
[TS]
00:20:19
◼
►
beating out the ones that the shortstop would backhand anymore and I had a
[TS]
00:20:23
◼
►
conversation with Ted Williams and Ted Williams told him to start he said you
[TS]
00:20:29
◼
►
got it you need to pull the ball more and it's just that one conversation with
[TS]
00:20:33
◼
►
Ted Williams and all of a sudden Quinn purpose we started trying to pull the
[TS]
00:20:37
◼
►
ball little more in is it that was when he that was the led to the seasons where
[TS]
00:20:41
◼
►
he was hitting like 350 360
[TS]
00:20:43
◼
►
yeah I mean it's so simple right like just hit the other to the other part of
[TS]
00:20:46
◼
►
the field like all right i'll do that then because like it's a row
[TS]
00:20:50
◼
►
Quinn could seemingly put the ball where he wanted it so what did you think about
[TS]
00:20:55
◼
►
your number one you have to watch him if you don't even like baseball just go to
[TS]
00:20:59
◼
►
youtube and google Ichiro hitting he starts running before he hits the ball
[TS]
00:21:05
◼
►
yeah he's a left-handed batter and when he sees the ball he his batting stance
[TS]
00:21:09
◼
►
is such that he's running to first base but as he makes contact with the ball
[TS]
00:21:13
◼
►
with nobody has ever done nobody would ever teach if you you know saw a little
[TS]
00:21:17
◼
►
kid doing it and you're coaching Little League immediately said oh no can't do
[TS]
00:21:21
◼
►
that you're never gonna hit the ball the other thing is that he treats his bats
[TS]
00:21:26
◼
►
as though their samurai swords and this is where i'm going with the keyboard
[TS]
00:21:29
◼
►
where it's he he comes in and spends like an hour a day like examining his
[TS]
00:21:36
◼
►
bats with like-for-like with his eyes like an inch away and rubs over every
[TS]
00:21:40
◼
►
surface of them he carries them
[TS]
00:21:43
◼
►
kid is a collection of many carries in like a custom-made like we call it a
[TS]
00:21:47
◼
►
humidor when you put scars in it's like a humidor
[TS]
00:21:50
◼
►
yeah it's it's a moisture-proof carrying case that he carries himself by hand and
[TS]
00:21:56
◼
►
doesn't hand over to like the team equipment people and it and when you
[TS]
00:22:01
◼
►
know this and you realize it's about him and then you watch him on TV you realize
[TS]
00:22:05
◼
►
that his bats are all in like mint condition like most of the bats are all
[TS]
00:22:09
◼
►
gunked up with pine tar and and nicked and have marks from where they hit balls
[TS]
00:22:13
◼
►
and batting practice
[TS]
00:22:15
◼
►
Ichiro's bats all look like they're in mint condition now they're they're his
[TS]
00:22:20
◼
►
professional tool and he treats them as such and when you see him use them you
[TS]
00:22:25
◼
►
can see it's like an extension of his body its he is it surgical precision
[TS]
00:22:28
◼
►
with what he does with them
[TS]
00:22:30
◼
►
the other thing I read about each other is it every year or I think it's every
[TS]
00:22:33
◼
►
year but at least several times he has visited the hall of fame in cooperstown
[TS]
00:22:39
◼
►
in the offseason and I you know orchestrates a behind-the-scenes you
[TS]
00:22:43
◼
►
know tour and he takes out the bats you get some of the bat he has like a list
[TS]
00:22:48
◼
►
of hitters whose bats he wants to examine and yeah and he you know I saw
[TS]
00:22:52
◼
►
pictures of babies got the white gloves on you no good because these are like
[TS]
00:22:55
◼
►
historic artifacts and he studies the bats of great hitters and and weighs
[TS]
00:23:01
◼
►
them and unlike examines them in fine detail it's it's just amazing and that
[TS]
00:23:06
◼
►
to me that to me is like what justifies me caring so much about my keyboard
[TS]
00:23:10
◼
►
yeah i think it's your it's your professional tool right and how you it's
[TS]
00:23:14
◼
►
how you make your living
[TS]
00:23:15
◼
►
yeah and that's the bottom line and so writers do writers talk about things
[TS]
00:23:19
◼
►
like like keyboards and and you know notebooks and write pens and things like
[TS]
00:23:24
◼
►
that yeah they do but but you have to understand it is it is actually a
[TS]
00:23:28
◼
►
professional tool it's like how our livelihood happens
[TS]
00:23:32
◼
►
yep it's worth it alright let me take a break from all this great keyboard
[TS]
00:23:36
◼
►
baseball discussion i was trying to keep us off baseball by talking about
[TS]
00:23:40
◼
►
keyboards and now we did a boat
[TS]
00:23:42
◼
►
I and tell you about our first sponsor this is a great company's global delight
[TS]
00:23:47
◼
►
now we all use headphones and we're going to talk a little bit more later
[TS]
00:23:49
◼
►
and show about headphones to listen to music our iphones and ipads but matter
[TS]
00:23:54
◼
►
which headphones we use
[TS]
00:23:55
◼
►
the audio often feels like it lacks depth
[TS]
00:23:58
◼
►
globalite there the company behind the mac app boom that it's like an audio
[TS]
00:24:03
◼
►
enhancer for Mac it's a great app actually knows that actually different
[TS]
00:24:07
◼
►
brings about they were sponsoring the show a couple weeks ago so these are the
[TS]
00:24:12
◼
►
same guys behind the mac app boom they have an iOS app that solves this issue
[TS]
00:24:17
◼
►
it's called boom for iOS now iOS you can't have like a system-wide extension
[TS]
00:24:21
◼
►
that enhances audio across-the-board it doesn't work like that is so boom on iOS
[TS]
00:24:25
◼
►
is a music player app and no matter which headphones you use it turns the
[TS]
00:24:30
◼
►
music you listen to into an amazing 3d surround sound and it's it's an
[TS]
00:24:34
◼
►
amplifier a you know like a sound filter music player doesn't stop there
[TS]
00:24:39
◼
►
you can change the equalizers you can adjust the base and the intensity of the
[TS]
00:24:44
◼
►
audio with fine control you can be real picky
[TS]
00:24:46
◼
►
this is for people who really care about what this stuff sounds like in your
[TS]
00:24:48
◼
►
headphones boom plays it's magic with the downloaded music from your iTunes
[TS]
00:24:54
◼
►
library so it's not like you have to like you know do any kind of magic stuff
[TS]
00:24:57
◼
►
or or pain in the butt stuff to to import your music into it just place the
[TS]
00:25:02
◼
►
system stuff the system stuff in your iTunes library and it's very very simple
[TS]
00:25:07
◼
►
ah here's in the best part is free to free download so if you don't you you're
[TS]
00:25:11
◼
►
skeptical you don't know what it's going to sound like go download it get it from
[TS]
00:25:14
◼
►
the App Store try it out and then it's an in-app purchase to unlock everything
[TS]
00:25:19
◼
►
if you if you like the way it sounds
[TS]
00:25:21
◼
►
hope your browser if you want to see their website its boom for iOS . com
[TS]
00:25:28
◼
►
so just bail boom then fo r iOS dot-com and you'll be taken to the boom app
[TS]
00:25:34
◼
►
directly and then you can hit the download button all you need to do is
[TS]
00:25:37
◼
►
then just by the in-app purchase if you like it and and you'll enjoy it it's a
[TS]
00:25:41
◼
►
great app these guys do a great job even though their specialty is obviously
[TS]
00:25:44
◼
►
audio they do a phenomenal job with the user interface stuff that stuff looks
[TS]
00:25:48
◼
►
exquisite always very very very impressive UI design and here's the best
[TS]
00:25:55
◼
►
we've got a special offer for talks to listeners they got a sale running
[TS]
00:25:58
◼
►
through the 21st of august i think it's a normally 499 for the in-app purchase
[TS]
00:26:05
◼
►
yes 499 right now you'll buy it right now
[TS]
00:26:08
◼
►
for august twenty-first you get it for a buck 99 so that's two box and you get
[TS]
00:26:12
◼
►
this great app so go download boom for iOS and try it out and buy it before
[TS]
00:26:17
◼
►
august twenty-first you'll save save a couple bucks I we get there is a lot of
[TS]
00:26:25
◼
►
news I don't be probably yes probably pretty stupid to waste so much time on
[TS]
00:26:30
◼
►
keyboards but i think i do love them you chapter markers in your podcast of solve
[TS]
00:26:34
◼
►
everything I chap I don't yet you know i should mention this that I did you know
[TS]
00:26:39
◼
►
III because the ATP does it and you guys do to you guys do have chapter so you're
[TS]
00:26:43
◼
►
in there now I'm not on everyone but on some of them yeah I so for everybody
[TS]
00:26:48
◼
►
wants them on this show we are looking into it hits its there's a tooling issue
[TS]
00:26:53
◼
►
where it's actually there is no good tool for this yet
[TS]
00:26:56
◼
►
yeah the friend of the show Mark Harmon is actually working on such a tool
[TS]
00:27:00
◼
►
I'm aware of that yep and there will be chapters on the show
[TS]
00:27:05
◼
►
eventually all right so the news what you want to talk about first I guess we
[TS]
00:27:11
◼
►
can God German stuff
[TS]
00:27:13
◼
►
yeah i mean so mark urman right he's he's piece back he's a bloomberg we saw
[TS]
00:27:19
◼
►
he had a report like a month ago but he's he dropped a few reports this week
[TS]
00:27:24
◼
►
that are you know his sources are so good especially in the hardware side
[TS]
00:27:28
◼
►
that that the it feels like confirmation to me and I know it's not it's justin
[TS]
00:27:33
◼
►
it's another story with anonymous sources saying this is what Apple is
[TS]
00:27:38
◼
►
going to do but it feels like confirmation now the government said you
[TS]
00:27:41
◼
►
know given the nod and been like yeah this is what's gonna happen with the
[TS]
00:27:44
◼
►
with the iphone and with the with the the new macbook pro it's like having a
[TS]
00:27:48
◼
►
four-run lead in the bottom of the ninth
[TS]
00:27:50
◼
►
you're probably going yeah yeah and I mean I feel like and it's funny because
[TS]
00:27:54
◼
►
now that he's a bloomberg in a bloomberg I i know some people have who have
[TS]
00:27:58
◼
►
workers or do work at Bloomberg and Bloomberg is a very their little
[TS]
00:28:03
◼
►
idiosyncratic and what they do in terms of like their style guide and their
[TS]
00:28:06
◼
►
their their copy desk and things like that but they're sticklers and you can
[TS]
00:28:11
◼
►
see it in increments reports that some of the phrasing is kind of different
[TS]
00:28:15
◼
►
than maybe he did a 9to5 mac where they probably just you know made sure that it
[TS]
00:28:20
◼
►
would end up there
[TS]
00:28:21
◼
►
don't I don't want to impugn and five Mac but you know most online stuff
[TS]
00:28:25
◼
►
including stuff i do you give it a read and then you put it up you don't have a
[TS]
00:28:28
◼
►
copy desk with who are sticklers and and so it's sort of been interesting to see
[TS]
00:28:34
◼
►
how how they change some of his phrases where they make make it very specific
[TS]
00:28:38
◼
►
about like what he knows and what he doesn't know and what the details are
[TS]
00:28:41
◼
►
but I and so it ends up being a 95 and fuzzy at 9to5 mac i would say it was
[TS]
00:28:47
◼
►
always you know mention and he never he always wrote in a sort of reporter
[TS]
00:28:51
◼
►
refashion even a nine-to-five network not as opposed to like a colonist stop
[TS]
00:28:56
◼
►
joanna stern and I were talking about that the last episode of this show that
[TS]
00:28:59
◼
►
I I I could do it i guess but it would feel it would feel like drudgery to me
[TS]
00:29:05
◼
►
like I've always wanted to be a columnist and right in my own voice so
[TS]
00:29:09
◼
►
government always wrote in a reporter's voice but he would just be the biggest
[TS]
00:29:13
◼
►
difference i would say is that when he had a scoop he would put the according
[TS]
00:29:17
◼
►
to this you know sources familiar with it once in the first paragraph and then
[TS]
00:29:21
◼
►
the rest of the story would be here's what i've found out where the bigger the
[TS]
00:29:26
◼
►
biggest stylistic difference with Bloomberg with him at Bloomberg is that
[TS]
00:29:29
◼
►
the according to the people threat and able there's an awful lot it just keeps
[TS]
00:29:35
◼
►
coming back and back that it this is according to people what people have
[TS]
00:29:39
◼
►
told him and I personally you and I everywhere engaged in a thread on
[TS]
00:29:43
◼
►
twitter about this I actually like this better I'd I really do and it maybe it's
[TS]
00:29:48
◼
►
a little inside baseball you know like that you and I think about these the
[TS]
00:29:52
◼
►
copy desks and stuff like that but I like it that it emphasizes that this is
[TS]
00:29:58
◼
►
not a known fact and that government isn't saying that he's seen this thing
[TS]
00:30:02
◼
►
himself which would you know alleviate the need to source it it's from sources
[TS]
00:30:08
◼
►
who said that they know this and I think that's worth emphasizing yeah
[TS]
00:30:13
◼
►
and-and-and them you know being sticklers that that's what they want to
[TS]
00:30:17
◼
►
do is say we've got information but we haven't confirmed ourselves from a
[TS]
00:30:21
◼
►
source that we trust and so we're going to say it's an anonymous source and then
[TS]
00:30:26
◼
►
throughout the story every time we cite something weird if we can't say it as a
[TS]
00:30:30
◼
►
fact because we saw it with our own eyes essentially we have to say we have to
[TS]
00:30:34
◼
►
attribute
[TS]
00:30:35
◼
►
that to whoever got it and so as a result you you get the things about that
[TS]
00:30:39
◼
►
you know there won't be a headphone jack the sources set right for people they I
[TS]
00:30:43
◼
►
think that people the people said right that's interesting too because it's it's
[TS]
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a way of corroborating that that that piece of information came from multiple
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sources
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exactly and that's good that's clarity right and it may feel weird to read it
[TS]
00:30:57
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that way because there it is definitely being done with with great care
[TS]
00:31:01
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but as a user of that information it's really good to have clarity about what
[TS]
00:31:06
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you know what mark Gurman is being told by his sources and what he may be is
[TS]
00:31:12
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extrapolating from that and i like i like having that because then then we we
[TS]
00:31:18
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can leave to our judgment but it also eliminates to just the confusion of like
[TS]
00:31:21
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what he's really saying here is he does he know that or is he supposing that and
[TS]
00:31:26
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and the way it's the bloomberg process seems to have taken his stuff is it's a
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00:31:30
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little bit clearer about the stuff that he he has been told by his sources like
[TS]
00:31:35
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sort of laying it out like this is what we know from from sources
[TS]
00:31:39
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the other thing that you and i know and i $FULLPHONENUM i think it's probably
[TS]
00:31:43
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true for you you too i definitely think so i think that the whole reason that
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you and I have eked out you know these positions we have is that we attract we
[TS]
00:31:52
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don't attract the most readers but we attract discerning readers write like I
[TS]
00:31:57
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just no way that the readership of your stuff in my stuff combined amount to a
[TS]
00:32:01
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hill of beans from The Huffington Post perspective right if we're counting
[TS]
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pages were in a little fish
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00:32:07
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yeah but we attract discerning readers and so a lot of times when i go off on a
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00:32:12
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track like this about just how meaningful it is when a bloomberg or a
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00:32:15
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Wall Street Journal says you know print out a rumor
[TS]
00:32:18
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sometimes I get a lot of pushback from readers who are skeptical readers which
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00:32:23
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is good and I'm not surprised that i have readers who are like yeah you know
[TS]
00:32:26
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I don't believe it just because it's in the wall street journal and that's true
[TS]
00:32:30
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and I I think everybody should read all the everything they read my stuff your
[TS]
00:32:33
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stuff especially news reports with that you know skeptical moment where did this
[TS]
00:32:37
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information come from i think being a critical reader of journalism is is an
[TS]
00:32:41
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essential skill should be taught emphasized in schools i think in a way
[TS]
00:32:45
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that it wasn't for me
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00:32:47
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so I'm not saying it's true but you do you know inside baseball it's like II
[TS]
00:32:52
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you know that like a publication like Bloomberg or the wall street journal or
[TS]
00:32:58
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the New York Times knows that when something like this gets reported what
[TS]
00:33:02
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almost everybody else says is Bloomberg says the big iphone is going to have two
[TS]
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cameras and they don't go into that nobody else reports that it's mark
[TS]
00:33:12
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Gurman who says this one reporter like if it doesn't turn out to be true it's
[TS]
00:33:17
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it's mostly on Bloomberg in the antlers are just a huge company it with
[TS]
00:33:23
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financial information i mean the is reporting about that one of the largest
[TS]
00:33:28
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if not the largest public company in the world getting information wrong about
[TS]
00:33:33
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their biggest product right that's that would be colossal right and so now they
[TS]
00:33:38
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want to they want to be careful with it but it also says something that you know
[TS]
00:33:42
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when he reports the stuff they are standing behind and as observers of what
[TS]
00:33:47
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government has done over the years I i we can see why because his forces are
[TS]
00:33:52
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his forces are good he always has been careful
[TS]
00:33:55
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I think he's actually a great fit for Bloomberg because of all of those things
[TS]
00:33:58
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he's not a super speculative guy he's somebody with good sources who lays out
[TS]
00:34:03
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what sources say it is funny it's funny to me I heard I i found out that he was
[TS]
00:34:07
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going to bloomberg back in march or whatever it was that Apple held an event
[TS]
00:34:12
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in California what was that March like it was march like yeah mid-march and it
[TS]
00:34:19
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wasn't it seemed like it wasn't like an open secret but there are a couple of
[TS]
00:34:24
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other people in the the you know cover apple press game who knew that he was
[TS]
00:34:29
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going to go to Bloomberg and it was funny to me that it never never actually
[TS]
00:34:33
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was published like the guy who's the guy who's who's known for spoiling apples
[TS]
00:34:38
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secrets his own secret everybody was just like it just seemed like uncool
[TS]
00:34:43
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because it seems like everybody seemed to will not want to publish it or tweet
[TS]
00:34:47
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it or anything just because it just seemed like well it's you know it's not
[TS]
00:34:50
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bother the kid
[TS]
00:34:51
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yeah exactly i don't like the courtesy kinda happy for him to kill ya good work
[TS]
00:34:55
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he's really young he was in college you know hehe has done some incredible
[TS]
00:35:00
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things and and now he's got a really high profile job at a major source of
[TS]
00:35:06
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news and business information so it's like it yeah we come didn't want to
[TS]
00:35:08
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record for him he's yep he's d does good work
[TS]
00:35:11
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it's a great i think it's a really good fit because Bloomberg in particular in
[TS]
00:35:14
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my opinion really emphasizes scoops they they really pride themselves on on
[TS]
00:35:20
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breaking things like this being first while simultaneously being completely
[TS]
00:35:29
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accurate right as opposed to what you know they won't cross that line of being
[TS]
00:35:33
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first by taking a chance that it's not true but they really want to be first
[TS]
00:35:37
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and it's a feather in their cap as a provider of business intelligence
[TS]
00:35:41
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because I mean that the number one way Bloomberg makes money as far as i can
[TS]
00:35:45
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tell and what I've heard is it's like the terminal they have these terminals
[TS]
00:35:49
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there in the offices of people in the financial sector they are giving
[TS]
00:35:55
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real-time business information and news and from when you view Bloomberg through
[TS]
00:36:00
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that lens where they're not like a white wire service or something they are
[TS]
00:36:04
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financial information provider and news is one of the things that they do when
[TS]
00:36:08
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you think of him that way it sort of sort of makes sense yeah that's where
[TS]
00:36:13
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the corner now that's exactly where the culture of being first and having the
[TS]
00:36:17
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scoop comes from is the culture from the terminals and as you want to get ahead
[TS]
00:36:20
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as an investor you want that extra edge right I really i worked at a firm on the
[TS]
00:36:26
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Philadelphia stock exchange was in college I had as an internship doing
[TS]
00:36:30
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like ITC I wasn't doing investing stuff that was you know on the computer team
[TS]
00:36:33
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but they had the you know the traders had the bloomberg boxes of course so I
[TS]
00:36:38
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got to see them they're interesting fascinating devices for the mid mid
[TS]
00:36:42
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nineties yeah and what the funny thing and there's a I'm and they were fast
[TS]
00:36:47
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that's the one thing is that well that's that's the whole that's the whole story
[TS]
00:36:50
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there's a story somewhere i'm trying to find it that the problem of Bloomberg
[TS]
00:36:53
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terminal is so it is they called the terminal it looks like a Doss interface
[TS]
00:36:59
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it's got these weird keyboard shortcuts like something like word star or
[TS]
00:37:02
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something it's that kind of thing right is strange strange thing but the thing
[TS]
00:37:07
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is the people who know how to use the Bloomberg terminal they can do
[TS]
00:37:11
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everything fast with a couple of keystrokes it
[TS]
00:37:14
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this incredible thing so it's a huge ux problem because it's impenetrable on one
[TS]
00:37:18
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level but once you know it you can have complete control over it and their love
[TS]
00:37:23
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to change it because they're they're uh they're loyal loyal customers that want
[TS]
00:37:28
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it want to know how to use it so it's that they end up in this weird place was
[TS]
00:37:32
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like can we improve this product or do we need to leave it looking like a das
[TS]
00:37:35
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terminal forever
[TS]
00:37:36
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well and there's never a day for it for the traders there's never like a slow
[TS]
00:37:41
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day you know so there's never a day where well alright will you no will
[TS]
00:37:47
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install this new version that I don't know how to use and i'll be lost all day
[TS]
00:37:51
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you know trying to figure out no yeah it's they can't it can't ever do it
[TS]
00:37:54
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right so it's better better to just let your your interns and your new hires
[TS]
00:37:58
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read the manual and learn how to do it and get up to speed and just leave it
[TS]
00:38:01
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the way it is and it's yeah it's fascinating baby day and there that's
[TS]
00:38:07
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the whole thing they're they're not afraid that knowing people who worked at
[TS]
00:38:10
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Bloomberg they are not afraid to be different from the crowd like today they
[TS]
00:38:15
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have different terminology for stuff they don't call the laptops that their
[TS]
00:38:18
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journalists get aren't called laptops now my trap they're called like travel
[TS]
00:38:22
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units are travelers or something like it's just did they got their own
[TS]
00:38:26
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terminology they got their own rules it goes down it's just it's they are they
[TS]
00:38:30
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are different and I think that maybe comes from mike bloomberg that you know
[TS]
00:38:33
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he was about you know he's a maverick he's not afraid to to say let's do
[TS]
00:38:37
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things kind of differently and it also comes from the fact that they are not a
[TS]
00:38:40
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traditional you know add funded journalism outfit their this their
[TS]
00:38:45
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financial services outfit
[TS]
00:38:47
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yeah so governments to articles recent articles first was the one about the new
[TS]
00:38:56
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iphones yeah
[TS]
00:38:59
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so its seemingly confirmed that are definitely said that the the plus-size
[TS]
00:39:06
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one will have the two the two camera system brand seem to confirm that the
[TS]
00:39:13
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4.71 want but doesn't quite say that and this is one of those things where that
[TS]
00:39:19
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the sourcing is kind of interesting
[TS]
00:39:21
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he's gonna read the paragraph the dual dual system sharpened photos taken in
[TS]
00:39:25
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low-light environments the person said the combination of the merged photos
[TS]
00:39:29
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from the two camera sensors also allows users to zoom while retaining more
[TS]
00:39:33
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clarity the person added the smaller version of the new phones will not
[TS]
00:39:38
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include new lenses KGI Securities analyst ming-chi kuo said earlier this
[TS]
00:39:43
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year now that to that last bit is fascinating to me because seemingly
[TS]
00:39:48
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Germans own sources didn't didn't or couldn't say whether the smaller phone
[TS]
00:39:53
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has the two cameras he's only referring to a report from ming-chi kuo it may be
[TS]
00:39:58
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or may not because later they talk about the headphone jack being removed and
[TS]
00:40:03
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they may reference maco takara as you have the original report so I i'm not i
[TS]
00:40:09
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couldn't read this and say whether they're you know whether he doesn't
[TS]
00:40:16
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actually know that for sure because it sounds like he actually just said that
[TS]
00:40:19
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it's not i think it's more that he may be doing in a bloomberg in kind of way
[TS]
00:40:23
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the hat tip yeah of-of who originally reported this because he didn't
[TS]
00:40:27
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originally yeah I think that's going to equal i think--not the matakara but I i
[TS]
00:40:32
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well from a credit cards for sure that way that I wonder if maybe that the
[TS]
00:40:36
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ming-chi kuo attribution this is that which is just look you know this person
[TS]
00:40:41
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got it first we should tip our cap to them uh confirms no headphones and the
[TS]
00:40:46
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other what you know another this is new there's not one bit of it that is new
[TS]
00:40:51
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but it's confirmation of a whole bunch of these rumors that are floating about
[TS]
00:40:53
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the other thing that the home button now won't physically click it will be tapped
[TS]
00:41:01
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doors for stores touch like like the track pads like you know the modern Mac
[TS]
00:41:06
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my macbook trackpads
[TS]
00:41:09
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which is interesting and I think I wonder you know there's often a lot of
[TS]
00:41:14
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German story doesn't mention waterproofing at all but one of the
[TS]
00:41:17
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things that has been floated about is that whether Apple will bill it as
[TS]
00:41:21
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waterproof or not the one of the design features of these new iphone since that
[TS]
00:41:25
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they will be even further water-resistant the previous ones ran
[TS]
00:41:29
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and I can only imagine that a force touch home button would help in some way
[TS]
00:41:35
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in terms of waterproofing simply because it seems like every button that actually
[TS]
00:41:40
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moves is a is a place where moisture could get through
[TS]
00:41:44
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yeah it's also going to reduce repair incidences because you know even if it's
[TS]
00:41:48
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not that common home buttons malfunction because I mean it's a moving part it has
[TS]
00:41:52
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to go up and down and so you take that out of the equation and it's not
[TS]
00:41:56
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actually moving anymore you just feel like it's moving when you when you press
[TS]
00:41:59
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on it i can see assuming they do it right although you know the 3d touch and
[TS]
00:42:04
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the for such in the trackpad is they did a good job with that so assuming they do
[TS]
00:42:08
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it right so that you really do get that that that sense of of action that would
[TS]
00:42:12
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be the worst thing in the world if you're like why is my phone locked up
[TS]
00:42:14
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and you try to press the home button and nothing happens like that what do I do
[TS]
00:42:17
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now so they gotta get it right but there are a lot of benefits to you know
[TS]
00:42:22
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simplifying the shape of the product basically I just one of those things
[TS]
00:42:25
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that might be like keyboards where it some people might really like it and
[TS]
00:42:29
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others might not
[TS]
00:42:30
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because it's will feel different and i love the new trackpads III I think you
[TS]
00:42:34
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know maybe you do too i have a yeah I do have a review unit of macbook pro that
[TS]
00:42:39
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apple gave me to test
[TS]
00:42:41
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what's the new operators the Arabs yeah that one right behind me right and so my
[TS]
00:42:46
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personal macbook pro has is older it's it's you know forget i think that might
[TS]
00:42:50
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be two years old at this point are close to two years old doesn't have it i love
[TS]
00:42:53
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it it's a 13-inch macbook pro it's probably now my favorite macbook that
[TS]
00:42:57
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I've around I really the more i use that I really it appreciate out good at this
[TS]
00:43:02
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the one thing I really liked better about the review unit one is that
[TS]
00:43:06
◼
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trackpad i really like the force touch trackpad and I think the main reason why
[TS]
00:43:09
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is that i tend to click a lot at the top of the trackpad yeah and the mechana
[TS]
00:43:14
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that the lever that is the moving trackpad it the the
[TS]
00:43:19
◼
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chrome is at the top so it's actually a lot easier to click towards the bottom
[TS]
00:43:22
◼
►
than it is at the top on and i love that on the force touch one it's just as
[TS]
00:43:28
◼
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clicky everywhere on the whole thing I know other people don't like it i think
[TS]
00:43:32
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Marco Arment does not like the force touch trackpad so maybe the home button
[TS]
00:43:35
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will be the same way
[TS]
00:43:36
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yeah it could be the market doesn't like I do like I actually use the desktop
[TS]
00:43:41
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►
magic crack yes
[TS]
00:43:42
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yeah too and I i really like it amazon did this with the kindle which one was a
[TS]
00:43:50
◼
►
voyage I think they put like it's in now with paige Turner buttons which they had
[TS]
00:43:54
◼
►
taken off of an earlier model but it wasn't really a button it was this
[TS]
00:43:57
◼
►
haptic thing where you squeeze this thing on the side and it gave a little
[TS]
00:44:00
◼
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vibration and yeah it didn't it didn't work there although that was kind of
[TS]
00:44:05
◼
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cheaply done and i expect apple to do a better job than that but they ended up
[TS]
00:44:09
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with their the oasis that they have now it's just back to being a physical
[TS]
00:44:13
◼
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button because that was just a better experience so we can be done badly but I
[TS]
00:44:18
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would imagine given the force touch trackpad that and I think that's why the
[TS]
00:44:23
◼
►
reference is being made to it is that whoever describe this to mark Gurman is
[TS]
00:44:27
◼
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like no no it's gonna be like the force touch trackpad you're not gonna even be
[TS]
00:44:29
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able to believe that it doesn't move which that sounds good to me
[TS]
00:44:32
◼
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yeah it's funny to me because i thought one of my complaints for years with
[TS]
00:44:37
◼
►
iphones was that the home buttons were not good enough and maybe i just got bad
[TS]
00:44:41
◼
►
phones i don't know but like in the 3g 3gs and maybe even like the iphone four
[TS]
00:44:46
◼
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areas like there was like a certain it squishiness to it that I didn't like
[TS]
00:44:51
◼
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year after year and I I i think i even wrote about it on during fireball that
[TS]
00:44:55
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on a device where there's really just one main button that button she should
[TS]
00:44:58
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feel really good now if you're going to minimize buttons the buttons that you
[TS]
00:45:03
◼
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have left have to be really good because they're really going to stand out and
[TS]
00:45:06
◼
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it's the sort of thing that Apple should pride itself on doing well and I think
[TS]
00:45:09
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that they've now they've got a great that the cleanness of the the touch ID
[TS]
00:45:17
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era home buttons to me is terrific to me it feels like one of the best buttons in
[TS]
00:45:22
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the world
[TS]
00:45:23
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yeah it's good there are there are i mean there are lots of speculations
[TS]
00:45:28
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about how Apple because it's apple right Apple wants to eventually have no
[TS]
00:45:32
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buttons and
[TS]
00:45:33
◼
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no ports that's sort of a platonic ideal of a device and this then is possible
[TS]
00:45:37
◼
►
that they would get rid of the home button entirely at some point release
[TS]
00:45:40
◼
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the physical home button even if there's a way to do that to a gesture and this
[TS]
00:45:44
◼
►
seems like a step in that direction which is ok now we've got it so that we
[TS]
00:45:48
◼
►
can read your fingerprint and you can press on it in order to get what you
[TS]
00:45:51
◼
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where you want to go but there's actually nothing moving and that's like
[TS]
00:45:55
◼
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step one and maybe step two is that they put you know they put that on up you
[TS]
00:46:00
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know the bottom center of the screen or something and it started seeking that
[TS]
00:46:05
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out whatever a future iphone design might be I don't know but that they just
[TS]
00:46:09
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seem like it's it's it's a very Apple step to make to eliminate a moving part
[TS]
00:46:13
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and so I what are we left with the focus on here that the fact that the 4.7 inch
[TS]
00:46:20
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phone apparently won't have dual cameras and it's yeah you know the rumor chain
[TS]
00:46:24
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has has been pretty consistent on that regard
[TS]
00:46:27
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especially if you believe the supply chain links of the backs of these phones
[TS]
00:46:30
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there's never been one a credible one that showed two cameras the two camera
[TS]
00:46:35
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oval on the foreign 4.7 inch iphone and there's usually one on the 5.5 inch I'm
[TS]
00:46:43
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a little bummed about that because I prefer the 4.7 by far in terms of hand
[TS]
00:46:48
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feel and in fact as you know anybody read by my iphone SE review if anything
[TS]
00:46:52
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i'm fat mixed feelings about the 4.7 inch versus the the iphone SE size 4
[TS]
00:46:58
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inch phone
[TS]
00:46:59
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yeah I I've been thinking about this i think it's probably not sure I think 4.7
[TS]
00:47:03
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is probably the mainstream phone and will remain so
[TS]
00:47:07
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but I did have that moment where I thought with the iphone SE doing
[TS]
00:47:11
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I think we better Apple even admitted way better than apple expected and now
[TS]
00:47:15
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we're talking about differentiating the iphone plus at the high end with a much
[TS]
00:47:21
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better camera which in some ways is taking advantage of the fact that it's
[TS]
00:47:24
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just got more room there and it's and it's more expensive so they can pack
[TS]
00:47:28
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stuff in there i do have those moments where I think why would you get the 4.7
[TS]
00:47:33
◼
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inch iphone like if you really care about photography get the big iphone if
[TS]
00:47:37
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you're somebody who uses your phone all the time and once the biggest screen
[TS]
00:47:39
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possible get the big iphone and if you if you care about size and that's your
[TS]
00:47:43
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priority or if you care about price the iphone SE
[TS]
00:47:46
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he's right there and it's just again it's probably not realistic but I feel
[TS]
00:47:51
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like it's interesting that Apple is making the edge phones kind of really
[TS]
00:47:55
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appealing in the almost like the the simplicity of the one and the power and
[TS]
00:48:00
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complexity the other and then what's the 4.7 inch iphone well it's just your
[TS]
00:48:04
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average iphone i guess yeah in the middle there are other rumors that there
[TS]
00:48:12
◼
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will be three iphones new iPhones never have you say I've using this there will
[TS]
00:48:17
◼
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be a pro and the plus yeah so it would be like I do it forget i don't think
[TS]
00:48:21
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they're going to call it iphone 7 but maybe they will but let's just say that
[TS]
00:48:25
◼
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they do because i don't and let's note mark Gurman story at no point calls that
[TS]
00:48:29
◼
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the iphone 7 right at 10 . ah well hold that thought because there's that key to
[TS]
00:48:36
◼
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understanding this his sources or one of the kids yes indeed Rams um so let's
[TS]
00:48:44
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just say they call it the seven thatthat's this other room would say
[TS]
00:48:46
◼
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they would be the iphone 74 points 7 inches the iphone 7 plus which would be
[TS]
00:48:51
◼
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5.5 inches and still have the same camera probably with like the image
[TS]
00:48:55
◼
►
stabilization but the single-camera circle on the back and then the iphone 7
[TS]
00:49:00
◼
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pro which would have the dual camera system and presumably like maybe like
[TS]
00:49:06
◼
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256 gigs of storage
[TS]
00:49:09
◼
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I'd I and part of that rumor is based on like supply chain links that show some
[TS]
00:49:17
◼
►
of these plates that look there the bigger size but they only have one hole
[TS]
00:49:20
◼
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for the camera right and who knows that they're fake I don't know some of those
[TS]
00:49:23
◼
►
it's like that that when those pictures come out they go so super viral that
[TS]
00:49:28
◼
►
there's you know some of them have been faked over the years I don't know what
[TS]
00:49:32
◼
►
the motivation is for people making these fake ones but it's crazy I that
[TS]
00:49:36
◼
►
this stuff that doesn't make any product marketing sense to me and i agree and
[TS]
00:49:41
◼
►
and we've just defined right we got was an ipad pro right I feel like they could
[TS]
00:49:47
◼
►
do an iphone pro but to have a pro and a plus and the regular iphone and the SE C
[TS]
00:49:52
◼
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and have the pro in a plus B essentially the same except one of them has this
[TS]
00:49:56
◼
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like one esoteric difference it seems
[TS]
00:49:59
◼
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too complicated and which is not to say that I'm not intrigued by the idea of
[TS]
00:50:04
◼
►
like an iphone pro that is the two cameras and maybe support for the pencil
[TS]
00:50:08
◼
►
that that's interesting that's an interesting idea of our branding that
[TS]
00:50:13
◼
►
product that way but to have that and then I ideals more likely to me that
[TS]
00:50:17
◼
►
it's just you know what we're seeing is the is is the 6s plus Jenna again maybe
[TS]
00:50:23
◼
►
maybe slightly altered but just the 6s plus + and that's a question is like
[TS]
00:50:28
◼
►
what if they keep traditionally apple has kept the previous year's phones in
[TS]
00:50:31
◼
►
the lineup so you know what happens there too i I don't know it seems
[TS]
00:50:36
◼
►
unlikely though that they would have two identical phones except for like the
[TS]
00:50:39
◼
►
cameras on the back
[TS]
00:50:40
◼
►
yeah and it's just and it it makes it harder like with by calling them the
[TS]
00:50:46
◼
►
iphone 6 and iphone six-plus and then the 6s and 6s plus they can just say
[TS]
00:50:52
◼
►
they can say shot with iphone 6 and it right in it all of the new phones aren't
[TS]
00:50:57
◼
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carried with that whether you have the plus or not the plus is just refers to
[TS]
00:51:01
◼
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the size even though the camera was technically slightly better because i
[TS]
00:51:05
◼
►
had optical image stabilization they didn't need to say that they could just
[TS]
00:51:08
◼
►
say they could run ads and billboards that just say iphone 6 and iphone
[TS]
00:51:14
◼
►
success and it covers both whereas if they do this they do it doesn't they'd
[TS]
00:51:18
◼
►
have to run out separate campaigns and then that would it would peg the ones
[TS]
00:51:23
◼
►
that are going to sell in greater quantities the lower price ones that the
[TS]
00:51:26
◼
►
the regular and the plus it would peg them as being understand the lower-tier
[TS]
00:51:31
◼
►
from day one which is it just I don't know something about that doesn't sit
[TS]
00:51:36
◼
►
right with me
[TS]
00:51:37
◼
►
I guess it's possible like I wouldn't be shocked if that's how it turns out but
[TS]
00:51:41
◼
►
government story makes it seem my dishes 24.7 5.5 and the 55 has a better camera
[TS]
00:51:46
◼
►
yeah as these double you know dual lens system which is cool idea i mean i think
[TS]
00:51:51
◼
►
I i think the place where smartphones could still get better right I'm back in
[TS]
00:51:56
◼
►
the old days it's like they could get better everywhere it's like everything
[TS]
00:51:59
◼
►
could be better but now the place like number one place where I think a
[TS]
00:52:02
◼
►
smartphone could get better and in terms of priority has to be the cameras the
[TS]
00:52:06
◼
►
cameras could get so much better because we we know what good cameras look like
[TS]
00:52:10
◼
►
and although the cameras and smartphones are amazing
[TS]
00:52:12
◼
►
to what they used to be they they could still be so much better so I like the
[TS]
00:52:17
◼
►
idea that Apple is is going down that path and seeing what if we put two
[TS]
00:52:20
◼
►
lenses on and you software and put them together and and and they should be
[TS]
00:52:24
◼
►
doing that that that's absolutely the right thing for them to do
[TS]
00:52:27
◼
►
yeah and I don't even think governments description of it is it hit that his
[TS]
00:52:32
◼
►
description is about that its first minutes and sharpening photos taken in
[TS]
00:52:36
◼
►
low-light environments I mean that could help with that but the bigger the
[TS]
00:52:39
◼
►
biggest difference of the two lens system isn't really light sensitivity
[TS]
00:52:42
◼
►
that's a problem that's really hard to solve
[TS]
00:52:45
◼
►
just because of the physics of optics with that the size of these devices and
[TS]
00:52:49
◼
►
healthy a small the sensors are compared to like a full-size or even even like
[TS]
00:52:53
◼
►
the Four Thirds system cameras or something you know the ones with small
[TS]
00:52:56
◼
►
sensors like a aps-c like in a camera camera those small sensors are so much
[TS]
00:53:02
◼
►
bigger than the sensors that you can fit in a phone like it's it's absolutely
[TS]
00:53:06
◼
►
remarkable how good the photos you can get off these devices are with how tiny
[TS]
00:53:09
◼
►
the sensors are but that's really a limiting factor for light sensitivity
[TS]
00:53:12
◼
►
the two lens system is really about having two lenses of different focal
[TS]
00:53:17
◼
►
distances so you've got the one that's wide angle like the one we already we've
[TS]
00:53:20
◼
►
always had on her phone and then to have a second one that has a longer focal
[TS]
00:53:25
◼
►
length like you know I don't know what it would be the equivalent and 35
[TS]
00:53:29
◼
►
millimeter terms but you know 50 or 80 85 or something so that when you zoom it
[TS]
00:53:35
◼
►
can actually do it
[TS]
00:53:36
◼
►
optically instead of you trying to shoot something far away and get it closer and
[TS]
00:53:42
◼
►
you know Phillip more the frame the optics of that are way better if you
[TS]
00:53:46
◼
►
actually have if you're doing it with a real longer lens instead of with you
[TS]
00:53:50
◼
►
know just dropping the wide wide lens picture and and there's going to be
[TS]
00:53:56
◼
►
otter be ways that might be ways to do 3d stuff you know slightly 3d stuff you
[TS]
00:54:00
◼
►
know for the live pictures and stuff like that it could be all sorts of
[TS]
00:54:03
◼
►
really cool optical stuff with this so i better get bigger bigger pockets
[TS]
00:54:09
◼
►
yeah i know that's that that's my thought too as I i I've always rejected
[TS]
00:54:12
◼
►
that phone because it's a large but i would be if anything would tempt me to
[TS]
00:54:17
◼
►
get a larger phone it would be something like that like a much better camera
[TS]
00:54:21
◼
►
would tempt me to to just swallow my pride and expand my pockets and
[TS]
00:54:26
◼
►
get the get the big phone then the second factor for me in a little bit
[TS]
00:54:30
◼
►
like the hand that size in the pockets in the hand I'm never gonna like but the
[TS]
00:54:34
◼
►
second factor for me personally is that I'm like oh my i'm rushing towards
[TS]
00:54:39
◼
►
needing reading glasses when i wear my contact lenses like i mentioned this on
[TS]
00:54:42
◼
►
the show before but long story short when i wear my contacts i need reading
[TS]
00:54:47
◼
►
glasses to read in low-light environments now I can't focus at
[TS]
00:54:50
◼
►
reading length when I have my contacts and when I'm wearing my glasses I can
[TS]
00:54:54
◼
►
because the and I just talked to my doctor because when you wear glasses
[TS]
00:54:57
◼
►
they're further from the the lens of my I wears contacts literally there right
[TS]
00:55:03
◼
►
there and so I'm it's at a distance I see exactly the same you know add
[TS]
00:55:08
◼
►
clarity with glasses on contacts but at a close distance when you start getting
[TS]
00:55:12
◼
►
presbyopia in your forties it really it makes a big difference whether you have
[TS]
00:55:16
◼
►
contacts are not so it but really when I have my glasses on what I like to do
[TS]
00:55:20
◼
►
with what I read is take them off and I'm because I'm nearsighted I can
[TS]
00:55:23
◼
►
without any correction at all i can read that's when i read the best I actually
[TS]
00:55:26
◼
►
read tons and tons on my phone lately in the morning before I put my contacts in
[TS]
00:55:31
◼
►
just with just because it's actually the the way I see clearest is with no
[TS]
00:55:35
◼
►
correction at all with my phone right in front of my face but I wear contacts
[TS]
00:55:40
◼
►
most of the time but having the bigger phone and being able to make the text
[TS]
00:55:44
◼
►
bigger would actually would actually be optically good for me now my my wife has
[TS]
00:55:50
◼
►
a 6s and uses it in the mode where it's blown up to essentially it's pretending
[TS]
00:55:56
◼
►
to be a five
[TS]
00:55:56
◼
►
yeah because she's because she's got for the first time because he's always had
[TS]
00:56:00
◼
►
perfect vision but she's in her forties now internationals reading glasses and
[TS]
00:56:03
◼
►
so she's just that's been one of her concessions to be able to use her phone
[TS]
00:56:08
◼
►
without having to switch to reading glasses is is using that extra screen
[TS]
00:56:11
◼
►
space just to make everything bigger as you know what I've been doing
[TS]
00:56:15
◼
►
I i haven't given into that zoom mode but I do go into
[TS]
00:56:19
◼
►
the text size oh yeah and it is it is made it makes me feel good about the
[TS]
00:56:25
◼
►
fact that I've been promoting accessibility features long before I
[TS]
00:56:29
◼
►
needed them but now i really do I am and my vision problems I always want to say
[TS]
00:56:33
◼
►
this it if anything it makes me appreciate how good my vision still is
[TS]
00:56:38
◼
►
you know because it's like having a scare with you know losing the all the
[TS]
00:56:43
◼
►
vision of my eye when I had the retinal detachment and it really makes me
[TS]
00:56:46
◼
►
appreciate just how bad some people's vision really is people who are you know
[TS]
00:56:50
◼
►
on some scale legally blind but you know there's some people who are legally
[TS]
00:56:55
◼
►
blonde can still see that something but the the accessibility features in iOS
[TS]
00:56:59
◼
►
it's like it's so great that makes me in and now i'm actually somebody who
[TS]
00:57:03
◼
►
benefits from them
[TS]
00:57:04
◼
►
well that's how my wife uses her Apple watch because you know you can't really
[TS]
00:57:07
◼
►
do the large screen mode on the Apple watch how she has used the accessibility
[TS]
00:57:11
◼
►
feature to increase the text size and it makes her Apple watch usable otherwise
[TS]
00:57:15
◼
►
it's like it's great that I have this watch on but if I have to put my glasses
[TS]
00:57:18
◼
►
on every time I need to read
[TS]
00:57:20
◼
►
yep anything on the screen it's pointless so she uses the the type size
[TS]
00:57:24
◼
►
control i do it is a great great grand feature so I don't know I guess I'm
[TS]
00:57:31
◼
►
gonna have a big phone i don't know i don't know what I will have to see how
[TS]
00:57:35
◼
►
what exactly The Devil's in the details and this comes back to what you were
[TS]
00:57:38
◼
►
saying about where Mark government sources are is is a lot of times with
[TS]
00:57:42
◼
►
these apple products i always say this i mean it's just it's so true
[TS]
00:57:45
◼
►
you gotta know where the rumors are coming from and what else and what we
[TS]
00:57:49
◼
►
know is what is this
[TS]
00:57:51
◼
►
we know the product but we don't know the story and write and as the marketing
[TS]
00:57:55
◼
►
and in some ways it's the software like we know that there are two cameras and
[TS]
00:57:58
◼
►
we can speculate on what those cameras do but Apple will probably have a very
[TS]
00:58:02
◼
►
particular story about how those cameras work together when one camera gets used
[TS]
00:58:06
◼
►
when the other gets used do they get merged together how does that work is
[TS]
00:58:09
◼
►
their UI to flip between them or change the focus or things like that and that
[TS]
00:58:13
◼
►
we we really don't know right what's the scenario where this is going to be
[TS]
00:58:17
◼
►
like I said I scenario i can think of that in i'm sure you know you run into
[TS]
00:58:22
◼
►
the same thing too is parent in the auditorium and the kids on stage now
[TS]
00:58:26
◼
►
where the phone the phones is a terrible camera for that situation because you
[TS]
00:58:31
◼
►
really want a picture of your kids
[TS]
00:58:32
◼
►
but it's there's no way that optical zoom in a dimly lit auditorium . optical
[TS]
00:58:37
◼
►
zoom digital zoom yeah the work of a wide-angle a walk angle lens with the
[TS]
00:58:43
◼
►
tiny little sensor it's you might as well not even do I always wondered when
[TS]
00:58:46
◼
►
I see these parents holding your phone's up for the entire thing i really want to
[TS]
00:58:52
◼
►
play that louis ck rant of of hey just be here you know I mean Jambi hear from
[TS]
00:58:56
◼
►
because it's not just that you'd be better off just being there watching it
[TS]
00:59:01
◼
►
that the actual image you're getting from that camera from a cellphone
[TS]
00:59:06
◼
►
halfway back in an auditorium is going to be useless
[TS]
00:59:09
◼
►
you're going to make out your kids face but a longer lens might it might
[TS]
00:59:13
◼
►
actually save that
[TS]
00:59:14
◼
►
yeah i was we were coming back from a long weekend and we were driving we were
[TS]
00:59:19
◼
►
in southern oregon and so we're driving back driving south and you go past
[TS]
00:59:22
◼
►
understand five to go past mount shasta which is huge volcano there's a it's
[TS]
00:59:29
◼
►
it's like two miles above the the rest of the landscape around it and even
[TS]
00:59:33
◼
►
middle of summer within 90 degrees outside their snow and glaciers and
[TS]
00:59:37
◼
►
stuff on the top of it and it's spectacular you driving on the freeway
[TS]
00:59:39
◼
►
there's this huge volcano right in front of you and I get on my iphone to take a
[TS]
00:59:42
◼
►
picture of it and I open it up and look and it's just like it's like it's not
[TS]
00:59:46
◼
►
even there because it's that wide angle shot is that both sides the windshield
[TS]
00:59:49
◼
►
it's got the road all that and I zoomed in and I got I got an okay shot with the
[TS]
00:59:53
◼
►
digital zoom but those shots are no good because they are zoomed in so far that
[TS]
00:59:58
◼
►
any of the majesty of it
[TS]
00:59:58
◼
►
any of the majesty of it
[TS]
01:00:00
◼
►
is now lost in all the little pixelation that happens when it is when I it does
[TS]
01:00:04
◼
►
it it will make for it and I presume it'll be killer who does it because
[TS]
01:00:10
◼
►
that's chillers gigue these yrs this is usually the he's the guy who does the
[TS]
01:00:14
◼
►
new iphone in September right and i happen to know that you know shoulder is
[TS]
01:00:19
◼
►
a truly f-4e you know real fuck photography enthusiasts he really knows
[TS]
01:00:23
◼
►
his shit about cameras and he really cares but it's such a hard thing to
[TS]
01:00:28
◼
►
present when you're saying how awesome this camera is and this other phone that
[TS]
01:00:32
◼
►
we also want you to be excited about doesn't have it I can't do it but I do
[TS]
01:00:36
◼
►
it's a perfect scenario though like you want to get the mountaintop you know and
[TS]
01:00:40
◼
►
that is exactly the sort of thing where a second lens that is longer will make a
[TS]
01:00:44
◼
►
dramatic difference but when they show you the dramatic difference it's going
[TS]
01:00:47
◼
►
to be in comparison to what you get with the other new iphone
[TS]
01:00:51
◼
►
I think we're just gonna have to say like you know we could do this because
[TS]
01:00:54
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it's a much larger phone then and any that they're gonna have to explain it
[TS]
01:00:58
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that way but I think the only way we could do this is because the iphone 6
[TS]
01:01:01
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plus they're seven plus or whatever it is and is this much bigger and and so we
[TS]
01:01:07
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can have we have the room to do this but i'm looking forward to that demo because
[TS]
01:01:12
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I imagine that's going to be the you and our demo of the whole thing because
[TS]
01:01:15
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they're gonna have some first they're gonna have hired spectacularly good
[TS]
01:01:18
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photographers to take all the sample images and then they're going to they're
[TS]
01:01:22
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going to be perfect ones to show off when you flip a switch or you slide your
[TS]
01:01:25
◼
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finger or something
[TS]
01:01:27
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you go from A to B and everybody goes low and you can see what it's going to
[TS]
01:01:31
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be it's going to be a winner that demo yeah i totally think so before we leave
[TS]
01:01:36
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iphone wide-eyed hinted few minutes ago that not knowing the product names is a
[TS]
01:01:41
◼
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clue to government sources like the product names in my in my experience
[TS]
01:01:45
◼
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there are that is like need-to-know basis with an album and i think that the
[TS]
01:01:50
◼
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number of people even like who work in product marketing know the name of the
[TS]
01:01:54
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new iphone is probably pretty small
[TS]
01:01:56
◼
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yeah names prices yep and also means they're all so changeable right hardware
[TS]
01:02:01
◼
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heart has been locked for for ages now the software is basically locked
[TS]
01:02:07
◼
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although idea they will have little bit but it's stuff that they've had to be
[TS]
01:02:10
◼
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working on for months and months and months names unless ship
[TS]
01:02:13
◼
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in that day and it's still the name is iphone right they could literally ship a
[TS]
01:02:17
◼
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box just as iphone on it will be ok
[TS]
01:02:19
◼
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names that you can leave those pretty late in the game and prices you can
[TS]
01:02:22
◼
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really late in the game and so it's a very small group of people who are doing
[TS]
01:02:28
◼
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that the in in terms of marketing and PR and and they don't they don't leak as
[TS]
01:02:34
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much unless they I want to I think they did they don't become less the company
[TS]
01:02:39
◼
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wants a leak
[TS]
01:02:40
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I think they don't they don't like as much it comes from supply chain and it
[TS]
01:02:44
◼
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comes from kind of people in the broader company who know little bits about it
[TS]
01:02:48
◼
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and and can leave those little bits but my experience I don't know you remember
[TS]
01:02:52
◼
►
when they did mountain lion and everybody expected there would be no OS
[TS]
01:02:58
◼
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update for like another year or six months and we all got briefings
[TS]
01:03:03
◼
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yeah about Mountain Lion and I like I literally didn't know what I was being
[TS]
01:03:07
◼
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briefed on my walked in and said yeah there's a new version of OS 10 is called
[TS]
01:03:09
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mountain lion it's going to come out and you know if we're going to announce it
[TS]
01:03:12
◼
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in two weeks and I just nobody had been talking about it and literally it was
[TS]
01:03:17
◼
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not i mean the embargo dropped and everybody's minds were blown that's that
[TS]
01:03:21
◼
►
was a really instructive thing for me about how buttoned-up apple in cupertino
[TS]
01:03:27
◼
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in the marketing department could be because that was something that didn't
[TS]
01:03:32
◼
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like my didn't leak because that not very many people knew and nobody in the
[TS]
01:03:35
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supply chain knew nobody outside of of Internet loop new really yeah and that I
[TS]
01:03:40
◼
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don't know how they do the packaging like where where and how they make all
[TS]
01:03:47
◼
►
the boxes for these phones but that's you know like here in my box here that i
[TS]
01:03:51
◼
►
have one right here on my desk and it says iphone 6s so ransomware there's
[TS]
01:03:55
◼
►
somebody making all these boxes and that could leak but it's different than
[TS]
01:03:58
◼
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regular supply chain and it's notable that the phones themselves don't have
[TS]
01:04:03
◼
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the numbers on the back they usually just say iphone last year they space
[TS]
01:04:06
◼
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they put the s underneath but it just says iphone ass and the iphone SE has an
[TS]
01:04:12
◼
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SE underneath it on the back etched into it and that name did leak
[TS]
01:04:16
◼
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yeah because its edge it was etched on the things that they were making in the
[TS]
01:04:20
◼
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smudging
[TS]
01:04:21
◼
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yeah I want you wonder about like gap the security of who who who's printing
[TS]
01:04:25
◼
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you know where the boxes
[TS]
01:04:27
◼
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yeah where they get printed right on golden who is that and presumably that's
[TS]
01:04:29
◼
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all happening in China because they're shipping them direct from china but i'm
[TS]
01:04:33
◼
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not saying too that you you couldn't you know you can head on the name if you
[TS]
01:04:37
◼
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wanted to but the name is probably chosen but it's a it's a smaller group
[TS]
01:04:40
◼
►
and then keep it buttoned up more easily and and you see that in a lot of reports
[TS]
01:04:44
◼
►
where there are details from the the hardware side but not from the marketing
[TS]
01:04:49
◼
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and marketing side and that'll allows us to keep some degree of of a mystery at
[TS]
01:04:55
◼
►
least for a while
[TS]
01:04:56
◼
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often you will see those reports happen like a day or two before the event when
[TS]
01:05:01
◼
►
when they have to tell people but the those those people in the know can be
[TS]
01:05:05
◼
►
really secretive about it right now
[TS]
01:05:08
◼
►
yeah and once you know boatloads of these things are you know on route or
[TS]
01:05:12
◼
►
can fly the first couple batches I don't know but once they're starting to put
[TS]
01:05:16
◼
►
them on pallets and ship them across the Pacific Ocean then there's obviously
[TS]
01:05:21
◼
►
more sources for league right and the jig is up although that's one reason why
[TS]
01:05:24
◼
►
why they're not usually available today right when they announce them is that
[TS]
01:05:28
◼
►
they are not quite in the in the chain yet at that point to keep some amount of
[TS]
01:05:33
◼
►
of secrecy i think right
[TS]
01:05:36
◼
►
I wonder I wonder how much that you know that that they only do like a small
[TS]
01:05:39
◼
►
number of boxes beforehand so that they can give us the review units and stuff
[TS]
01:05:42
◼
►
but then once they announce it is when all of a sudden like there's some place
[TS]
01:05:45
◼
►
in China where they're starting start turning out literally millions of boxes
[TS]
01:05:50
◼
►
with the product name like go because the I presume that they can print these
[TS]
01:05:55
◼
►
boxes hell of a lot faster than they can assemble phones
[TS]
01:05:58
◼
►
oh yeah sure i'm sure i'm sure that's probably a cool machine to see ya i was
[TS]
01:06:04
◼
►
i was thinking I wonder if you could print on an assembled box so like just
[TS]
01:06:07
◼
►
keep the just keep the edge that says whether it's a six señor a seven or
[TS]
01:06:13
◼
►
something else and just stamp it probably not they probably printed on
[TS]
01:06:16
◼
►
the cardboard and folded up let's take a break before we talk about the macrumors
[TS]
01:06:21
◼
►
and let me thank our next sponsor our good friends at fracture fracture is
[TS]
01:06:27
◼
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01:06:34
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speaking of cameras from the digital either you guys know if your longtime
[TS]
01:06:38
◼
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listener the show or other shows you know it there
[TS]
01:06:40
◼
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this is a company that you send them your photos and they print them directly
[TS]
01:06:44
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on glass they don't print your photos on paper and then like glue the paper to
[TS]
01:06:47
◼
►
class or something like that they have a proprietary process that is amazing
[TS]
01:06:51
◼
►
where they print them directly on glass I don't know how it works but it looks
[TS]
01:06:56
◼
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amazing
[TS]
01:06:57
◼
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they really pop they have great vibrant color and contrast it just it just looks
[TS]
01:07:02
◼
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like an exquisite print of a photo and it is a great way to bring your photos
[TS]
01:07:07
◼
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to life it is such a great thing and it is such a lost thing that we even I'm
[TS]
01:07:11
◼
►
guilty of it i have them as a regular sponsor i buy them all the time and when
[TS]
01:07:15
◼
►
I really think about it I don't get enough of my pictures printed by
[TS]
01:07:17
◼
►
fracture I'm gonna get some printed after the show because I love him I love
[TS]
01:07:20
◼
►
having them around the house everybody loves having pictures hanging up on the
[TS]
01:07:24
◼
►
they look so great it is amazing how good digital photos even from your phone
[TS]
01:07:29
◼
►
now look when you get them printed analog on on something that you can
[TS]
01:07:33
◼
►
actually touch i can't say how happy these every time i buy these factors i
[TS]
01:07:39
◼
►
can't tell you how happy they make me they even call it their happiness
[TS]
01:07:42
◼
►
guarantee at 60 days so by it go if you don't just want to take my word for it
[TS]
01:07:45
◼
►
by it could get them take a look at him and you have 60 days where if you're not
[TS]
01:07:49
◼
►
happy with the print that you ordered you can send it back and they don't care
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01:07:53
◼
►
they doing they're handmade in gainesville florida from us source
[TS]
01:07:57
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supplies in a carbon-neutral factory so you can feel good about that
[TS]
01:08:01
◼
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here's what you do go to fracture me.com / podcast i love this note URL ends and
[TS]
01:08:08
◼
►
podcast not the name of your podcast factor me.com / podcast and you will get
[TS]
01:08:13
◼
►
ten percent off your first order and then they're going to give you a survey
[TS]
01:08:16
◼
►
and it's got one question and the question is how did you hear about
[TS]
01:08:19
◼
►
fracture and then that's where you say the talk show or daring fireball or
[TS]
01:08:23
◼
►
whatever you want with it whatever you want to say so go there practically calm
[TS]
01:08:27
◼
►
/ podcast those I'm surrounded by those right now it did its they're great
[TS]
01:08:33
◼
►
it's it's it's just so great i cannot say enough good things about this
[TS]
01:08:36
◼
►
company and it's not really gift-giving season the middle of august but my god
[TS]
01:08:40
◼
►
it is the best it is the best gift for family people you could ever imagine
[TS]
01:08:46
◼
►
it's what they do actually assemble
[TS]
01:08:47
◼
►
you know in Florida so they have limited liberate be basically they did I think
[TS]
01:08:53
◼
►
they get busy holiday so it's not bad to order ahead and quite honestly because
[TS]
01:08:59
◼
►
they these are not they don't have just a factory where they can just turn it up
[TS]
01:09:02
◼
►
they've got there there there there people who make these girls either last
[TS]
01:09:06
◼
►
year the year before remember doing this
[TS]
01:09:08
◼
►
read where they specifically the reed included like in bold print like you
[TS]
01:09:13
◼
►
know please order now
[TS]
01:09:14
◼
►
yeah please tell people to order by the end of november because but December
[TS]
01:09:17
◼
►
first we might be backlog past Christmas yeah all right back to government the
[TS]
01:09:23
◼
►
government had the second thing and more recently on it was just a couple days
[TS]
01:09:25
◼
►
ago we had a report on the new macbook pro yeah and some of it there was one
[TS]
01:09:32
◼
►
bit that was new to me and I think but the rest of it wasn't the bit that was
[TS]
01:09:36
◼
►
new to me was he said specifically that it is not a tapered design like the
[TS]
01:09:40
◼
►
regular macbook or the macbook air it is still a symmetric thickness across the
[TS]
01:09:46
◼
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side which surprised me because I I sort of thought that they would go to a
[TS]
01:09:51
◼
►
tapered design that it would that that they would go it would be like like
[TS]
01:09:55
◼
►
think of a macbook air but with the retina screen
[TS]
01:09:59
◼
►
yeah i mean they must just added this is a way to differentiate this is a way to
[TS]
01:10:03
◼
►
have more room in there for battery and stuff but I mean it sounds like it's
[TS]
01:10:06
◼
►
still thinner than a slightly thinner he says yeah but not tapered that's a
[TS]
01:10:12
◼
►
little surprising i think i think that was the the going theory was that they
[TS]
01:10:16
◼
►
would be more like that like a macbook air for the for the macbook just a
[TS]
01:10:20
◼
►
little bit more chunky than that
[TS]
01:10:21
◼
►
yeah Chuck you're still part of my thinking that would be tapered is that
[TS]
01:10:26
◼
►
it's three factors one Apple tends to make things thinner i don't know i don't
[TS]
01:10:30
◼
►
know if you've ever thought about this are no jobs as law that's the jobs all
[TS]
01:10:34
◼
►
right there
[TS]
01:10:35
◼
►
I don't have you ever noticed Jason but over the years the alpha tends to make
[TS]
01:10:38
◼
►
devices thinner nothing and going to a tapered design is a way to make it
[TS]
01:10:43
◼
►
thinner in parts while still having you know there's certain things that may be
[TS]
01:10:47
◼
►
required the thickness and they can stick them in the back ran . too is
[TS]
01:10:52
◼
►
there was a report earlier this year from ming-chi kuo the supply chain and
[TS]
01:10:57
◼
►
just over in Asia who has very almost no sources i think within Apple itself but
[TS]
01:11:02
◼
►
some very good supply chain sources in the Asian countries where these
[TS]
01:11:07
◼
►
factories are and he reported he had a curious report about a 13-inch macbook
[TS]
01:11:14
◼
►
meaning like the 12-inch MacBook that that we have today this is just plain
[TS]
01:11:18
◼
►
macbook air 13 inch version right which makes no sense whatsoever like 12 inch
[TS]
01:11:24
◼
►
and 13 inches not enough differentiation and the 12-inch was just updated like if
[TS]
01:11:30
◼
►
if they wanted to change the 12-inch 213 I could see that that would be
[TS]
01:11:33
◼
►
believable if they wanted to go back and have two versions 111 and 113 like they
[TS]
01:11:38
◼
►
used to with the air i can see that but 12 and 13 isn't it
[TS]
01:11:43
◼
►
did you know you got to have like small and large you can't have like large and
[TS]
01:11:47
◼
►
semi large it doesn't make any sense so to me that made sense only in the
[TS]
01:11:52
◼
►
context that it wasn't a macbook that it was a macbook pro and you know maybe he
[TS]
01:11:57
◼
►
was just wrong and there is no 13-inch tapered macbook but that's just what I
[TS]
01:12:01
◼
►
thought
[TS]
01:12:02
◼
►
and then the third factor is wishful thinking you guys are I I've said this
[TS]
01:12:06
◼
►
before four years my portable was an 11-inch macbook air and it was it it was
[TS]
01:12:13
◼
►
really slow because it i tend to the thing that I do that really slows down a
[TS]
01:12:18
◼
►
mac is I have like 30 or 40 Safari windows open hmm i swear to god i think
[TS]
01:12:24
◼
►
i have like 40 windows open here on my imac each of them with like eight tabs
[TS]
01:12:28
◼
►
and on the macbook air that would really you know i have to call tab bankruptcy
[TS]
01:12:34
◼
►
way more frequency than I want frequently than i wanted to because it
[TS]
01:12:39
◼
►
just was slowing it down but the thing I loved about it and got addicted to and
[TS]
01:12:43
◼
►
even two years into having this 13-inch macbook pro still can't get used to is
[TS]
01:12:47
◼
►
when I take it out of a bag i turned put set in front of me the wrong way because
[TS]
01:12:51
◼
►
the tapered design made it instantaneously unknowable which is the
[TS]
01:12:56
◼
►
front which is the back and i still have if i want to do it visually I'm so old
[TS]
01:13:01
◼
►
and I'm so used to the old power books that i still remember when the apple
[TS]
01:13:05
◼
►
logo looked right when you were sitting in front of it close
[TS]
01:13:08
◼
►
not when it ripen and so I did that
[TS]
01:13:11
◼
►
doesn't help me either yeah i still have my 11 chair here that's my laptop that
[TS]
01:13:16
◼
►
like take around if I need to and I thought yeah i think there's a group of
[TS]
01:13:20
◼
►
people who are like well that macbook is not for me but i'm sure the new macbook
[TS]
01:13:24
◼
►
pro will be smaller and lighter than the existing macbook pro and that'll be
[TS]
01:13:29
◼
►
close enough and i think that i think that's a question here and that's what
[TS]
01:13:32
◼
►
you're getting at with sort of wishing that it's more of a wedge shape is the
[TS]
01:13:36
◼
►
the hope that it's yeah it's a macbook pro but it's still really thin and light
[TS]
01:13:41
◼
►
and that may not be you know that may not be possible given that they do want
[TS]
01:13:47
◼
►
to truly be a pro and have the power that the macbook dozen yeah that the the
[TS]
01:13:52
◼
►
pro they're really serious about the pro at name part of the name and and that
[TS]
01:13:56
◼
►
makes sense to me that you know because it is pro and i really want to emphasize
[TS]
01:13:59
◼
►
graphics you know and then there's according to garmin some options to have
[TS]
01:14:04
◼
►
these really nice
[TS]
01:14:04
◼
►
AMD graphics don't GPUs and other you know battery life and other things you
[TS]
01:14:10
◼
►
know obviously it's easier to put a bigger battery and a device that isn't
[TS]
01:14:13
◼
►
tapered so it makes sense and maybe it still has the nicer keyboard if it's
[TS]
01:14:20
◼
►
thicker because I kinda you know I i assume that these are going to have a
[TS]
01:14:24
◼
►
keyboard that's more like the magic keyboard so different than the classic
[TS]
01:14:29
◼
►
keyboard but not the macbook keyboard that's might that would be my guess is
[TS]
01:14:33
◼
►
that they they engineered this other kind of keyboard for a reason and then
[TS]
01:14:37
◼
►
probably not just as an external bluetooth keyboard that this would be
[TS]
01:14:40
◼
►
the basis of the of the of the macbook pro keyboard to instead of the super
[TS]
01:14:45
◼
►
thin macbook keyboard
[TS]
01:14:47
◼
►
yeah that makes sense to me i hope so when I guess the other thing again this
[TS]
01:14:53
◼
►
was you know rumored before I think maybe from German I'd probably from
[TS]
01:14:57
◼
►
garmin when he was a 9to5 mac and I've heard other things elsewhere but that
[TS]
01:15:01
◼
►
the function keys are being replaced
[TS]
01:15:04
◼
►
there will be no more function keys on the keyboard the f1 f2 f3 and which most
[TS]
01:15:08
◼
►
people use for the other purpose they don't usually use them as function keys
[TS]
01:15:11
◼
►
but is the whatever the little icon is you know the volume up volume down right
[TS]
01:15:16
◼
►
keyboard brightness etc
[TS]
01:15:18
◼
►
those are going away and it will be replaced with a and led touchscreen that
[TS]
01:15:25
◼
►
will be software configurable so it'll be like having almost like an iOS device
[TS]
01:15:30
◼
►
on the keyboard where you tap on these buttons that would be software
[TS]
01:15:35
◼
►
configurable right which presumably means that then there will be a when
[TS]
01:15:39
◼
►
this is announced that all the like app developers are going to be given no time
[TS]
01:15:43
◼
►
to be handed a new API I've like here's how you do this and then they're gonna
[TS]
01:15:47
◼
►
have to kind of jump to it or we're going to see slow adoption of it which
[TS]
01:15:51
◼
►
is the downside of having a fancy new hardware that requires software adoption
[TS]
01:15:56
◼
►
because they'll be a lag i'm i'm a little skeptical visit it's all about
[TS]
01:16:01
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the implementation but I'm skeptical only in the sense that I don't look down
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01:16:05
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at my keyboard a lot right and and you use it by feel and this isn't going to
[TS]
01:16:10
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be an area that you presumably can't use by feel unless there's some other aspect
[TS]
01:16:15
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of this that is not clear in these reports and that that that concerns me
[TS]
01:16:19
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like if you have to look down in order to mute your system because you don't
[TS]
01:16:23
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know where the mute button it is or if it's even visible that's that seems less
[TS]
01:16:27
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good can you can you hit the mute key without looking
[TS]
01:16:30
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I can I can't use any of those that function keys without looking i can
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01:16:33
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touch-type but I even after I don't hide i'm not even now I can't even touch type
[TS]
01:16:38
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numbers i have to look when i type numbers i can only do the alphabet that
[TS]
01:16:42
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i did some of the time i can i can touch-type some of them some of the time
[TS]
01:16:45
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and sometimes i do look if I'm if I'm not oriented my hands on the keyboard i
[TS]
01:16:49
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think i think it's true but you know that's the argument is that you just you
[TS]
01:16:53
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look you glanced down and and you tap i also have I'm kind of excited i used to
[TS]
01:16:57
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have a bluetooth keyboard that had a volume control that was you get a little
[TS]
01:17:03
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strip that you just slide your finger on and I think that's interesting that some
[TS]
01:17:07
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of the things we do with these with these devices like making the the
[TS]
01:17:11
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brightness more or less or making the volume louder or quieter don't really
[TS]
01:17:16
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have to be there not even the best way to control them is not two keys or three
[TS]
01:17:23
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it's probably it because it's a it's a spectrum in on an iphone you just you
[TS]
01:17:27
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just slide this writer i could see that for something like this to wear instead
[TS]
01:17:30
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of having key
[TS]
01:17:32
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to control the brightness of your display there's just a brightness strip
[TS]
01:17:35
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and you slide your finger on it right is you once you touch school once you turn
[TS]
01:17:39
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it like the slider pops up next to it right like if you haven't yet put your
[TS]
01:17:43
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finger on brightness and then slide your finger to adjust exactly even if you
[TS]
01:17:47
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don't look if you just if you know where to land your finger for the brightness
[TS]
01:17:50
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area then at that point you're at where you are now and you just slide left or
[TS]
01:17:53
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right to make a brighter or or or likewise with volume and rent if you
[TS]
01:17:57
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want to quiet you just touch the volume thing and slide to the left until it
[TS]
01:18:00
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says it's muted and that's that's a better interaction then tap tap tap tap
[TS]
01:18:05
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on any yeah I could see that you know I mean and I for system-wide stuff I can
[TS]
01:18:12
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definitely see it I am i it's not that I'm skeptical it's just that I can't
[TS]
01:18:17
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i've yet to imagine a scenario where i would want / application stuff and
[TS]
01:18:22
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that's one of the things government said the point was that you know depending on
[TS]
01:18:25
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what applications are indicative different things so you know would it be
[TS]
01:18:28
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helpful like if you're using photoshop or or you know an image editor to have
[TS]
01:18:34
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the the tool palette on the keyboard so that the argument is like you know I'm
[TS]
01:18:40
◼
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Final Cut users sometimes would have liked stickers that they put on key s
[TS]
01:18:44
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in order to stay like this is what i need to do to do this thing that you
[TS]
01:18:47
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wouldn't need you could just have custom labels I mean it's just like with the
[TS]
01:18:50
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iphone you have the custom label so even if it's essentially the same as command
[TS]
01:18:54
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shift option k or it's you know she you know command F to that instead of that
[TS]
01:19:00
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it just has a thing that says you know split clip then you can you tap it and
[TS]
01:19:04
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it does what you want I gotta thank you the idea i guess i guess there's someone
[TS]
01:19:08
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you know and it ties it back in with our earlier discussion about custom keycaps
[TS]
01:19:11
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you know where I've seen like you I've seen that you can buy like if you use
[TS]
01:19:15
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Final Cut as a profession you can get like especially not just stickers you
[TS]
01:19:18
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can just buy a keyboard that has the you know the keys i think there's photoshop
[TS]
01:19:22
◼
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versions of that too yeah well you know i'm on ATP at one point a few months ago
[TS]
01:19:26
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they talked about that i think there's a an incredibly expensive keyboard that
[TS]
01:19:31
◼
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has custom keys like that they're like little screens i have seen that
[TS]
01:19:36
◼
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yeah that's madness but you know that that that idea so yeah I mean it's it's
[TS]
01:19:42
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true and and you know i could see Apple pitching it has been
[TS]
01:19:45
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in a way to unearth the most important and little-used features in your app in
[TS]
01:19:52
◼
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a way that but you know you can expose them by giving them their own dedicated
[TS]
01:19:55
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space on the keyboard at aii my fear is that Apple is going to have some really
[TS]
01:20:01
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great examples with their apps and then all the third party developers are gonna
[TS]
01:20:05
◼
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be like well you know and then and and they're gonna not adopted or they're
[TS]
01:20:10
◼
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gonna do it badly that you want to see because that's it that's a real
[TS]
01:20:14
◼
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challenge for like mac software developers suddenly have having to do
[TS]
01:20:17
◼
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this whole new approach to their UI which is this only on macbook pros by
[TS]
01:20:24
◼
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the way right
[TS]
01:20:25
◼
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I don't know it's weird well maybe presumably i would think if it takes off
[TS]
01:20:30
◼
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if there's any kind of traction with it whatsoever it will come to the regular
[TS]
01:20:35
◼
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macbook next revision around and maybe we'll come to the magic keyboard
[TS]
01:20:39
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yeah I mean maybe I think it's a little weird as I as I think about it and
[TS]
01:20:45
◼
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imagine it I can't imagine it being cool i can imagine it being a gimmick I'm not
[TS]
01:20:49
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sold on it purely is it idea
[TS]
01:20:51
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yeah but i do think it's weird a weird mashup of touch screens and the the
[TS]
01:20:59
◼
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abstraction of the pointer based mac OS right that you've got a screen on the
[TS]
01:21:04
◼
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laptop that is abstract meaning you have to use a trackpad or a mouse to move a
[TS]
01:21:09
◼
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pointer that is a representation of you in the system and then have an actual
[TS]
01:21:14
◼
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touch screen right there right it could gets to the whole point of people
[TS]
01:21:18
◼
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thinking that they want touch screens on the mac itself which but it remains
[TS]
01:21:22
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inside apples philosophy of it which is that you don't go out of the out of the
[TS]
01:21:27
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plane you don't go perpendicular that people don't want to do this on the arms
[TS]
01:21:30
◼
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thing but but if your hands are down on the keyboard right on a laptop you know
[TS]
01:21:34
◼
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you're looking at the screen but you're also looking at the keyboard it's right
[TS]
01:21:37
◼
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there you can't really look away from it and that that you know and then your
[TS]
01:21:40
◼
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fingers are already you know right next to that touch area so you're not having
[TS]
01:21:44
◼
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to lift up and then reach out and touch the screen so it does fit it's a way for
[TS]
01:21:49
◼
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them to do touch screen technology short of replacing the entire keyboard with a
[TS]
01:21:54
◼
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touchscreen and while not kind of breaking their philosophy of not doing a
[TS]
01:21:59
◼
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Green on the main screen right which would also require you to redo the
[TS]
01:22:02
◼
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entire UI of the mac OS to make things of a size that would be amenable to
[TS]
01:22:07
◼
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being touched
[TS]
01:22:08
◼
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would you make it all the controls incredibly large for everybody using a
[TS]
01:22:13
◼
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mouse would be which is one of the reasons why don't think it's ever gonna
[TS]
01:22:16
◼
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happen it doesn't say government doesn't say whether the touchscreen strip for
[TS]
01:22:23
◼
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function keys as he describes it will be a tactic i hope that it is because it to
[TS]
01:22:30
◼
►
me that would make it make a lot more sense because then you could navigate by
[TS]
01:22:33
◼
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feel a little better right
[TS]
01:22:35
◼
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I don't know if you can though because if it's if it's a touchscreen then if if
[TS]
01:22:39
◼
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you're running your finger over it you're touching it unless unless its
[TS]
01:22:43
◼
►
pressure sensitive right i don't know i mean there's a lot of there's a lot of
[TS]
01:22:48
◼
►
questions about this one this is this is a real mystery where we're not knowing
[TS]
01:22:51
◼
►
anything but the existence of the hardware we left to put our own
[TS]
01:22:55
◼
►
judgments on it that may have nothing to do with the the real approach in the
[TS]
01:23:00
◼
►
real way Apple is going to explain it when they roll this out i also says
[TS]
01:23:04
◼
►
he'll have us bc it doesn't say how many right USB seaports favorite or 500 fits
[TS]
01:23:10
◼
►
or if they're removing UAE at all together or Thunderbolt or is there a
[TS]
01:23:15
◼
►
mix it's just sort of like there will be USB it will include USBC isn't that one
[TS]
01:23:21
◼
►
of the one of his sources said which ties back to my how long will I be able
[TS]
01:23:26
◼
►
to get away using an Apple extended keyboard to that adapter i have goes to
[TS]
01:23:29
◼
►
regular USB so I you know what show us bc 2 USB dat be just a change just to
[TS]
01:23:35
◼
►
keep changing them forever
[TS]
01:23:37
◼
►
eventually though right so I'll be able to keep going with a USBC only imac if
[TS]
01:23:44
◼
►
let's say the next 1i replace this imac if that one only has USBC although i
[TS]
01:23:49
◼
►
presume on an imac they're not going to get rid of the you know they can afford
[TS]
01:23:52
◼
►
to just have a bunch of ugly ports because they hide them all on the back
[TS]
01:23:56
◼
►
yeah probably so i probably won't and that's where i use this keyboard i don't
[TS]
01:24:00
◼
►
have never used the I've never used it with a macbook
[TS]
01:24:03
◼
►
you know it doesn't make any sense to pull the plug extended keyboard you know
[TS]
01:24:07
◼
►
an external keyboard into a macbook so I'm not too worried about it but it
[TS]
01:24:10
◼
►
makes me think wonder about you know at some point eventually I think before the
[TS]
01:24:14
◼
►
the death of the Mack I i wouldn't be surprised if I'm using a mac that
[TS]
01:24:20
◼
►
doesn't have any ports at all other than power
[TS]
01:24:23
◼
►
so yeah you know 10 15 years from now will I school i will there be USB ports
[TS]
01:24:29
◼
►
on a Mac I don't know
[TS]
01:24:30
◼
►
well you'll be going from wireless standard to us bc 2 USB the atb at that
[TS]
01:24:35
◼
►
yeah I'm sorry Sophia I'm sure they'll be a chain of adapters that you can use
[TS]
01:24:39
◼
►
keep using your 30-plus year old keyboard that anyway I guess that's what
[TS]
01:24:42
◼
►
I need I need a USB port that apply hub that goes to one wireless wireless and
[TS]
01:24:48
◼
►
bluetooth a yeah yeah I'm sure he also at the other reported here that i
[TS]
01:24:53
◼
►
thought was really interesting when we talk about sort of how he qualifies the
[TS]
01:24:56
◼
►
sources at Bloomberg is he says apple is also considered bringing space grey gold
[TS]
01:25:02
◼
►
and silver silver silver it already is a big basically adding the other two
[TS]
01:25:07
◼
►
colors that they have in the iphones and on the macbook to the new line a person
[TS]
01:25:13
◼
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said right and then he says it's unclear if this will happen so basically he had
[TS]
01:25:17
◼
►
one person say that they were talking about it and we don't know what the
[TS]
01:25:21
◼
►
outcome is and if they're actually doing it or not just that they thought about
[TS]
01:25:24
◼
►
yeah I think they probably will I hope they do I mean I I feel like I mean I've
[TS]
01:25:30
◼
►
been another podcast I've been complaining about this for a while now
[TS]
01:25:34
◼
►
as I kind of Miss the old days of like the colorful ipods and stuff and even
[TS]
01:25:40
◼
►
the colorful max if you go back to the original iMac and and they ended up
[TS]
01:25:45
◼
►
having you know eight different colors of those I kind of Miss that like we
[TS]
01:25:48
◼
►
were all silver apple products for so long and now we've got the gold in the
[TS]
01:25:55
◼
►
space cray and that's good i think it's a good step but I do i do feel sometimes
[TS]
01:25:59
◼
►
I know that their supply chain issues and and and and store issues and and all
[TS]
01:26:03
◼
►
of that but I do kind of Miss having more personality and color and like if
[TS]
01:26:08
◼
►
somebody wants to buy a blu macbook they would be great they would i would love
[TS]
01:26:13
◼
►
that but at least one of things i like about the macbook is
[TS]
01:26:17
◼
►
it isn't just the silver color you can get it in the gold or the rose gold or
[TS]
01:26:21
◼
►
the or the space grey yeah it's been a long time for me where there's one color
[TS]
01:26:26
◼
►
from MacBook and you don't like it I have the black book when they made that
[TS]
01:26:30
◼
►
and i love that and then that was the last macbook I had before I should i
[TS]
01:26:35
◼
►
switch to the macbook air and it's been also for laptops and I i saw someone in
[TS]
01:26:38
◼
►
starbucks with the black macbook earlier this summer maybe a year this year and
[TS]
01:26:43
◼
►
we're out there
[TS]
01:26:43
◼
►
great condition I mean this guy really obviously cares for it because IM it
[TS]
01:26:48
◼
►
glanced at least it was it certainly wasn't grungy at all and I was but I was
[TS]
01:26:54
◼
►
my had this moment where I was just like whoa what is that
[TS]
01:26:58
◼
►
that thing looks great and then I realized that what it was and I was and
[TS]
01:27:01
◼
►
then I kind of thought that was and I was like they were more prone to
[TS]
01:27:05
◼
►
fingerprints than the white ones but i think they were more resilient overall
[TS]
01:27:08
◼
►
because the white ones were super shiny and so they got scratch pretty easily
[TS]
01:27:11
◼
►
but the black ones where this matte color and not add more at a glance i
[TS]
01:27:15
◼
►
thought it was gorgeous the other one that I've had that I don't haven't seen
[TS]
01:27:18
◼
►
one in years now but long after it was discontinued occasionally I would see
[TS]
01:27:22
◼
►
the 12-inch i think it was called a powerbook yeah 12v power but the 1i was
[TS]
01:27:28
◼
►
my the one with the keyboard really when edge-to-edge yeah just like the macbook
[TS]
01:27:32
◼
►
now I mean that was that was the original edge-to-edge this keep this
[TS]
01:27:35
◼
►
laptop cannot be any wider than the keyboard the full-size keyboard i love
[TS]
01:27:39
◼
►
that that was my favorite before the 11th year that was my favorite alive
[TS]
01:27:42
◼
►
I for years afterwards after its discontinuation when I'd see one like at
[TS]
01:27:47
◼
►
a press event or a coffee shop or something i'd have this moment of whoa
[TS]
01:27:53
◼
►
what brand computers that that is a hot look at it you know like wow
[TS]
01:27:58
◼
►
Apple should get on that makes oh but yep because I knew it wasn't you know
[TS]
01:28:03
◼
►
like the modern I instantly did recognize it as something different than
[TS]
01:28:06
◼
►
what you guys available now and instantly recognized into something that
[TS]
01:28:09
◼
►
was gorgeous
[TS]
01:28:11
◼
►
yeah but boxy because it's so thick now that but in terms of with I mean it was
[TS]
01:28:15
◼
►
it was incredibly small some way smaller smaller than the macbook because the
[TS]
01:28:18
◼
►
screen was so much smaller yeah but it but then but then super thick
[TS]
01:28:22
◼
►
yeah it is yeah there's a certain elegance to the way that the keyboard
[TS]
01:28:26
◼
►
looked edge to edge where it's sort of like the same appeal is like those
[TS]
01:28:29
◼
►
infinity pools
[TS]
01:28:30
◼
►
like good looks at something it in my brain registers that is beautiful like
[TS]
01:28:36
◼
►
it's the same way like there was somehow instead of being awkward that there was
[TS]
01:28:40
◼
►
no edge around it it the proportions were so nice that it just looked sharp
[TS]
01:28:45
◼
►
like I really always felt I always felt that computer was like a keyboard that
[TS]
01:28:49
◼
►
had a computer around it that it was like the computer and the keyboard we're
[TS]
01:28:52
◼
►
just all part of the same thing in a way because of that design I idea that was
[TS]
01:28:58
◼
►
mine that was my favorite the 11-inch took it over as my sort of favorite
[TS]
01:29:01
◼
►
apple laptop ever but for a long time I was that a 12-inch MacBook is is kind of
[TS]
01:29:07
◼
►
kind of always something to that now but it's not quite the same
[TS]
01:29:11
◼
►
yeah there's a framing device in German story that I don't buy it all which is
[TS]
01:29:16
◼
►
that an end if you watch the video he did with bloomberg TV they emphasize it
[TS]
01:29:21
◼
►
to which is sort of like Apple is doing this new macbook pro because ipad sales
[TS]
01:29:28
◼
►
have tapered off and the ipad didn't really succeed at being the replacement
[TS]
01:29:35
◼
►
for laptops i'm here i'll just read his words this year's macbook pro overall is
[TS]
01:29:40
◼
►
aimed at increasing notebook sales at a time when consumers are taking longer to
[TS]
01:29:43
◼
►
buy replace iPads Apple research suggests customers upgrade iPads roughly
[TS]
01:29:47
◼
►
every three years while they buy new iPhones every 18 to 12 months according
[TS]
01:29:50
◼
►
to a person familiar with Apple strategy which blog that I that has nothing to do
[TS]
01:29:54
◼
►
with why this macbook is command now it yeah it sounds to me like he had a
[TS]
01:29:58
◼
►
tidbit which is that Apple research is yeah seems to have twigged on what the
[TS]
01:30:03
◼
►
buying pattern is for the ipad which we've all been wondering like what is
[TS]
01:30:07
◼
►
the cycle and it sounds like his sources set suggest that Apple thinks it's three
[TS]
01:30:13
◼
►
years but it doesn't seem to have I mean that likely weren't gonna update the
[TS]
01:30:18
◼
►
macbook pro if the ipad was doing great they were just never going to update it
[TS]
01:30:21
◼
►
again i think most people would say that surprised it's taking this long
[TS]
01:30:24
◼
►
right because they were waiting at Intel and Intel had some issues and they
[TS]
01:30:27
◼
►
thought they could skip a generation get away with it
[TS]
01:30:29
◼
►
yeah i got bitten and now they're like that's too long 140 days or something
[TS]
01:30:34
◼
►
like that
[TS]
01:30:34
◼
►
yeah well it's very clear that they thought they could get away with
[TS]
01:30:37
◼
►
skipping that one intel processor generation and and skating by because
[TS]
01:30:41
◼
►
the next one was going to be great and then the next one go ahead
[TS]
01:30:44
◼
►
issues and now here we are but you know I don't like it has anything to do with
[TS]
01:30:49
◼
►
the ipad yeah why why has it taken so long for this ipad this new macbook pro
[TS]
01:30:54
◼
►
to come out and were speaking about it as though it out and it's not out yet
[TS]
01:30:58
◼
►
and now we can even may not be out until october and remember even and I think
[TS]
01:31:03
◼
►
you could use that is I don't think with this in particular like that the mac pro
[TS]
01:31:08
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is a totally different story and edit I don't know what is going on there
[TS]
01:31:11
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because it's been nine years or nine years but yeah feels like it's been
[TS]
01:31:15
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about nine years since it came out three years without any updates at all and
[TS]
01:31:19
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that it there's the story on that has to be more complicated and it might be more
[TS]
01:31:24
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worrisome to people who really depend on those those those machines with the
[TS]
01:31:29
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macbook pro though I think the story is exactly what you said I think that there
[TS]
01:31:33
◼
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was an intel generation of chips that Apple thought they could skip and wait
[TS]
01:31:39
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for the next one in this because it's like why do a new version of the macbook
[TS]
01:31:43
◼
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pro of the old you know macbook pro as we know it with just with the new
[TS]
01:31:47
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chipset when this new thing is coming when and we have all these plans for the
[TS]
01:31:51
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you know keyboard and it's going to be thinner will wait you know we'll wait a
[TS]
01:31:56
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while with that and it's taken longer than they thought it would because it's
[TS]
01:32:00
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too many they sell too many of these like it's easy to say that there is off
[TS]
01:32:04
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the ball on the mac pro because it just doesn't sell my quantities but the
[TS]
01:32:07
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macbook pro is a big moneymaker
[TS]
01:32:10
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it really is i think it's there I mean I my money would be on it being there
[TS]
01:32:15
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number one mac that they sell right because they sell to be somewhere
[TS]
01:32:20
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between two-thirds and three-quarters of the max that they sell they don't break
[TS]
01:32:22
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it out anymore in rank so we we can tell but it's a it's a huge number of the
[TS]
01:32:26
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majority of the max old laptops they're not desktops their laptops and i would
[TS]
01:32:31
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think that I mean macbook air probably isn't selling very well now the macbook
[TS]
01:32:35
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is probably doing ok but macbook pro that's the workforce that is at a normal
[TS]
01:32:39
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time that's got to be that the most important of all the mac certainly and
[TS]
01:32:43
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certainly by revenue and profit because it yeah it's not quite there and
[TS]
01:32:46
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quantity it is a much higher price especially and because it attracts pros
[TS]
01:32:51
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it i'm sure that more people buy them and max out the storage and
[TS]
01:32:56
◼
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ram and stuff like that the graphics you know whereas the people who buy
[TS]
01:32:59
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certainly the people who are buying macbook airs are buying them for the
[TS]
01:33:03
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price at this point because the specs aren't there the screens aren't retina
[TS]
01:33:06
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whereas people buying the pros might be buying the ones that cost you know 25
[TS]
01:33:11
◼
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hundred dollars so bye-bye revenue it's gotta be so I'd i think apple is as is
[TS]
01:33:16
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internally furious about the delay on this so the other thing government
[TS]
01:33:20
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reports and you you looked at it
[TS]
01:33:22
◼
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government says that they're not planning to debut them at the event next
[TS]
01:33:28
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month which I expect to be on September seventh and catching it at mainly just
[TS]
01:33:32
◼
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going by history which is that for the last three four years they've had an
[TS]
01:33:36
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event somewhere around this is like march 72 or sep tember 7th 2 1112
[TS]
01:33:43
◼
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something like that and if you look at the calendar March or September seven is
[TS]
01:33:47
◼
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the day its way on a and the monday $MONTH $DAY two days before his labor
[TS]
01:33:51
◼
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day which is why they're not having on Tuesday exactly right well it was two
[TS]
01:33:54
◼
►
years ago was the ninth and i think last year is the eighth and I think that
[TS]
01:33:57
◼
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making it the seventh this year makes makes a lot of sense if they if they're
[TS]
01:34:00
◼
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sticking with that pattern that will be what it is
[TS]
01:34:02
◼
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um i would have expected and again i have no inside information on this what
[TS]
01:34:06
◼
►
so ever but just based on the fact that last year they used one event to do
[TS]
01:34:12
◼
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everything that was coming out in the fall including the ipad pro which wasn't
[TS]
01:34:18
◼
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coming until late october that even if these macbook pros aren't coming til
[TS]
01:34:22
◼
►
October that they would use this one event to to unveil them and the one
[TS]
01:34:25
◼
►
thing I do know just from last year was talking to people at Apple that it was
[TS]
01:34:30
◼
►
definitely purposeful a purposeful decision to go to 11 event September for
[TS]
01:34:36
◼
►
everything i'm going to do that fall instead of what they had done in the
[TS]
01:34:40
◼
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previous few years which was a big event in September and in a smallish event
[TS]
01:34:45
◼
►
usually a town hall in cupertino in October that they found that too too
[TS]
01:34:49
◼
►
hard to do back-to-back yeah you know I think I think they could announce them
[TS]
01:34:57
◼
►
at the event and just say look we we love the mac and we have a whole bunch
[TS]
01:35:01
◼
►
of new mac stuff and here's a really quick look at where the mac is going
[TS]
01:35:04
◼
►
this fall and they would say this is coming in october this coming out
[TS]
01:35:07
◼
►
November of course Sierra's out now
[TS]
01:35:09
◼
►
blah blah we're done they could do an event also i mean i know people don't
[TS]
01:35:15
◼
►
like it when i say this but there are apple can release products without an
[TS]
01:35:19
◼
►
yeah and for something like the mac which we all love but at the same time
[TS]
01:35:24
◼
►
is a small part of apples but overall business now is it the end of the world
[TS]
01:35:28
◼
►
if Apple does a you know a macbook pro press release I mean it would be a
[TS]
01:35:35
◼
►
whimper but they could they could also do a really small event somewhere
[TS]
01:35:38
◼
►
they've done that before where it's a mac event and it's got a very limited
[TS]
01:35:42
◼
►
invite and it's town hall
[TS]
01:35:44
◼
►
I didn't it could even do that I don't think they're ever gonna go back to town
[TS]
01:35:47
◼
►
hall but they got options they don't have to give it 30 minutes onstage on
[TS]
01:35:53
◼
►
September seven
[TS]
01:35:54
◼
►
yeah my guess is that they either give it 30 minutes onstage September seventh
[TS]
01:35:58
◼
►
or they'll release it without an event and do product briefings get the prefix
[TS]
01:36:03
◼
►
and press release and big website and you know I'm in fact is Apple can
[TS]
01:36:07
◼
►
release a product without an event and still get lots of press coverage because
[TS]
01:36:11
◼
►
they invite their you know key journalist contacts to pre briefings and
[TS]
01:36:16
◼
►
give them an embargo and and then you know one day you wake up and suddenly
[TS]
01:36:21
◼
►
all of these reviews are posting about what the new macbook that just was
[TS]
01:36:24
◼
►
announced yeah i think when they do the briefings there's obviously fewer press
[TS]
01:36:27
◼
►
than an event but it's not it's not super exclusive either like I remember
[TS]
01:36:33
◼
►
when the watch came out uh III there was an event in March that was the year that
[TS]
01:36:39
◼
►
couldn't travel because of the eye surgery right they didn't give them they
[TS]
01:36:43
◼
►
didn't have watches to give out yet and when they did they did they did product
[TS]
01:36:47
◼
►
briefings New York and and on campus and cupertino for us coasters
[TS]
01:36:52
◼
►
so I went to New York but it was tons and tons I mean a big big operation I
[TS]
01:36:57
◼
►
mean it was it wasn't just like oh they invited three people and Ryan get my
[TS]
01:37:00
◼
►
watch I mean it was a an operation
[TS]
01:37:04
◼
►
yeah although that's it that's in part / perhaps because they thought they would
[TS]
01:37:08
◼
►
be able to give them out at the march of india and they couldn't but like they
[TS]
01:37:12
◼
►
can do that with the macbook sure that they certainly absolutely could
[TS]
01:37:18
◼
►
uh trying to say anything else about the back book pros
[TS]
01:37:21
◼
►
I don't think so i know i mean i-i just we mentioned that the seven years it's
[TS]
01:37:27
◼
►
been since the mac pro got updated i do think that that's a that's an
[TS]
01:37:30
◼
►
overarching question that we still need an answer to is what's going on with the
[TS]
01:37:35
◼
►
rest of the mac line think other than the macbook that all kind of the this
[TS]
01:37:39
◼
►
would be the season this fall would be the season where they would do a least a
[TS]
01:37:43
◼
►
speed bump on the imax and maybe the mac mini and certainly a story about what's
[TS]
01:37:49
◼
►
going on with the mac pro and it sounds like you know they're working on that
[TS]
01:37:53
◼
►
stuff I've seen reports that all that stuff is in process and it's just a
[TS]
01:37:58
◼
►
question of windows it formally announced and shipped and it sounds like
[TS]
01:38:01
◼
►
we may end up with a fall where the entire Mac line turns over except the
[TS]
01:38:05
◼
►
macbook and yeah i think i hopes oh yeah we really do because it is you know it's
[TS]
01:38:14
◼
►
damn curious if you want to use a mac pro that you have to buy a
[TS]
01:38:18
◼
►
three-year-old computer i can't i can't believe they're still selling them
[TS]
01:38:22
◼
►
I mean it's almost unconscionable that those products are still for sale
[TS]
01:38:26
◼
►
because they're so outdated now it would be fascinating to know how many of them
[TS]
01:38:32
◼
►
they're actually selling because even more than the macbook pro it I it's
[TS]
01:38:38
◼
►
almost certain that nobody goes in and by accidentally just on a whim buys it
[TS]
01:38:42
◼
►
Mac Pro right like that it's it really truly is the most probe all of any
[TS]
01:38:48
◼
►
computer they sell it's very expensive
[TS]
01:38:51
◼
►
it requires a display you know I wonder if they're selling intense institutional
[TS]
01:38:56
◼
►
sales now where they actually buy a bunch of them and give them a big
[TS]
01:38:59
◼
►
discount and yeah you can buy a month on the apple store on apple.com but that
[TS]
01:39:04
◼
►
maybe if they're selling any it's really that and and it's two people that they
[TS]
01:39:08
◼
►
need a mac pro and they needed today and they might just get up and I can totally
[TS]
01:39:11
◼
►
see though how a lot of people coming in to buy a mac a macbook of any sort or an
[TS]
01:39:16
◼
►
imac they have no idea when the last time it was revised and they don't care
[TS]
01:39:20
◼
►
sure it's just look at it looks right and it seems to be very fit very fast
[TS]
01:39:24
◼
►
right there the story i'll buy it where's the mac pro is only selling to
[TS]
01:39:27
◼
►
people whatever the reason whether they're you know videos that
[TS]
01:39:31
◼
►
editors or photographers or developers they're selling to people who know that
[TS]
01:39:36
◼
►
this this is a three-year-old computer and I route you know at the end people
[TS]
01:39:40
◼
►
who note a know that it's old be know that it's no longer a good value for the
[TS]
01:39:44
◼
►
dollar and see know that it's gonna physically paint them to buy one and
[TS]
01:39:49
◼
►
then have a new one come out in short order exactly also i wouldn't feel bad
[TS]
01:39:53
◼
►
buying an imac now even knowing ya I want you back in the fall because the
[TS]
01:39:56
◼
►
idea that the 2015 update to the imac I mean those are those are good modern
[TS]
01:40:01
◼
►
fast systems it's not the same situation though they're all fast with mac pro to
[TS]
01:40:05
◼
►
basically so yeah I don't even know was baffling I i got the first 5k imac yeah
[TS]
01:40:12
◼
►
i got no and I don't even feel bad about that one even knowing that the next one
[TS]
01:40:16
◼
►
came with the increase color gamut which is gorgeous but which I I'm never going
[TS]
01:40:21
◼
►
to see it side-by-side with this one and this one still looks drop-dead this
[TS]
01:40:25
◼
►
displays the best display I've ever had so yeah I don't even feel bad about that
[TS]
01:40:29
◼
►
yeah i'm colorblind so I really mean is color i can see color but I'm I don't
[TS]
01:40:34
◼
►
appreciate some of the finer details of color and the color gamut thing I i
[TS]
01:40:37
◼
►
basically I can see it a little bit but yeah it doesn't make me feel sad and I
[TS]
01:40:41
◼
►
got bad core i7 it yeah that's the i7 imac I did the bill to order of a
[TS]
01:40:47
◼
►
high-end like it's the most powerful Mac I've ever owned
[TS]
01:40:50
◼
►
I'm just even though it's a 2014 I'm happy with it Tom friend of the show
[TS]
01:40:55
◼
►
Craig Hockenberry is doing it from the these developer and I contractor
[TS]
01:40:59
◼
►
yeah he's doing a lot of research into colored technology
[TS]
01:41:05
◼
►
long story short I helped him out and but I looked at he had an image i gotta
[TS]
01:41:09
◼
►
whatever you want to call it
[TS]
01:41:10
◼
►
what's deep resolution whatever that's called the the extra you know that the
[TS]
01:41:14
◼
►
extra color it's like a wide color gamut wide color gamut he had a photograph
[TS]
01:41:18
◼
►
that that took advantage of it and I just looked at it at the on the imac and
[TS]
01:41:23
◼
►
I looked at it on the the ipad pro which is the I think the only device i have
[TS]
01:41:27
◼
►
that has that the 9.7 yeah yeah and I could see the difference but it will but
[TS]
01:41:33
◼
►
it was not a heartbreaking difference it was a WoW apples really killing it with
[TS]
01:41:37
◼
►
the with these displays but it did not break my heart that my imac
[TS]
01:41:42
◼
►
doesn't have it yeah exactly that's that I think that's exactly right if our
[TS]
01:41:45
◼
►
photographer working in in that you know color space and being frustrated that my
[TS]
01:41:50
◼
►
display couldn't write properly display it then i would i would jump on it if it
[TS]
01:41:55
◼
►
was retina vs non-retina then I would just pick up this imac and throw it in
[TS]
01:41:59
◼
►
the garbage yeah and head to the apple store
[TS]
01:42:01
◼
►
uh-huh yeah so I I feel like like Mac was that mac rumors saying don't buy an
[TS]
01:42:06
◼
►
imac like yeah you know you buy an imac I suppose you're reading macrumors
[TS]
01:42:10
◼
►
you're savvy enough but like you goodbye
[TS]
01:42:12
◼
►
I think you could buy an imac if you need to find if you need a if you got
[TS]
01:42:16
◼
►
ate you to definitely do it I would because it'll get better in the fall
[TS]
01:42:19
◼
►
there's no doubt but it's already pretty great that's a that's a
[TS]
01:42:22
◼
►
it's gonna be fine but the mac pro no idea macbook pro same thing so i hope i
[TS]
01:42:27
◼
►
guess that's what i'm saying is i hope that there's more behind this exciting
[TS]
01:42:30
◼
►
macbook pro which is absolutely should be the number one thing on the on the
[TS]
01:42:33
◼
►
list of of mark thurmond reporting about it but I hope behind that there are
[TS]
01:42:38
◼
►
asked of even if it's just sort of speed bump announcements and all the rest of
[TS]
01:42:43
◼
►
the backline intriguing Lee not mentioned in Germans report is anything
[TS]
01:42:47
◼
►
about the displays including pixel sizes and including next pixel count of the
[TS]
01:42:54
◼
►
new iphones and it and whether they're going to get the wide color gamut and
[TS]
01:42:59
◼
►
the room temperature that the temperature since shifting but it was
[TS]
01:43:04
◼
►
alright what do they call that feature don't have an iphone ipad to town to
[TS]
01:43:07
◼
►
town which I kind of his wife even a government did mention i'm just gonna
[TS]
01:43:13
◼
►
guess that it does have true tone yeah i'm gonna i'm gonna guess that
[TS]
01:43:18
◼
►
yeah because here's why I'm guessing that hey it's their flagship device and
[TS]
01:43:23
◼
►
the best stuff usually comes to iphone first and if it doesn't come first it's
[TS]
01:43:26
◼
►
like off by six months which would be exactly right with the true town and
[TS]
01:43:31
◼
►
when it was introduced Schiller said once you get used to it you can't go
[TS]
01:43:35
◼
►
which makes me think that maybe Schiller already knew that he wouldn't have to
[TS]
01:43:39
◼
►
worry about it
[TS]
01:43:40
◼
►
missing it on his iphone yeah I i agree i think i think apple is committed just
[TS]
01:43:45
◼
►
just as it was obvious a few years ago that Apple was committed to bring your
[TS]
01:43:48
◼
►
retina to the entire product line
[TS]
01:43:50
◼
►
yeah i think apple is committed to bring the wide color gamut and the true tone
[TS]
01:43:55
◼
►
two certainly the iOS line and probably probably with the truth and stuff even
[TS]
01:44:00
◼
►
the mac line at some point because i think they've decided that this just
[TS]
01:44:04
◼
►
improve the user experience that if you're in a place with yellow we light
[TS]
01:44:08
◼
►
then you ought to match the white . on your display and you could turn it off
[TS]
01:44:12
◼
►
and people freak out sometimes I'm like oh you're messing with my colors like
[TS]
01:44:14
◼
►
what you can turn it off but a lot of people would prefer to have the the
[TS]
01:44:19
◼
►
computer screen color match the light of the room color and I think Apple things
[TS]
01:44:23
◼
►
I've got a winner with it's a kind of a crowd-pleasing feature and all it really
[TS]
01:44:27
◼
►
takes I mean they've got the new screen technology but they seem to have that
[TS]
01:44:31
◼
►
down now and you need a you need a light sensor that is more than just a you know
[TS]
01:44:36
◼
►
a 1-bit light sensor because you've got to detect the color temperature of the
[TS]
01:44:39
◼
►
room that's it you're done
[TS]
01:44:40
◼
►
that's it yeah and it's just another little chip in the pile of here's the
[TS]
01:44:45
◼
►
year-over-year improvements that exactly are in the iphone that would you know
[TS]
01:44:50
◼
►
everybody will not everybody but you know that the press at large will sigh
[TS]
01:44:55
◼
►
and say that's it
[TS]
01:44:57
◼
►
but if it's exactly the sort of feature that on a checklist of what's new in the
[TS]
01:45:04
◼
►
new iphones this year versus last year's models is easy to poo poo butt is just
[TS]
01:45:09
◼
►
like once you know one iteration after another of all of a sudden you know two
[TS]
01:45:15
◼
►
three four years down the road you've got a device that absolutely blows away
[TS]
01:45:19
◼
►
you know that the old iphone and if the average buying cycle on a phone is two
[TS]
01:45:23
◼
►
years and probably still is even though some people will upgrade every year and
[TS]
01:45:27
◼
►
other people will wait maybe to me now especially now that there's the
[TS]
01:45:30
◼
►
different financing options in my way two and a half three years right
[TS]
01:45:33
◼
►
if two is the sweet spot then you know Apple really only needs to make half the
[TS]
01:45:36
◼
►
case for an upgrade every year because the Indian you're not upgrading from the
[TS]
01:45:40
◼
►
success you're upgrading from the six and now you've got to add all the
[TS]
01:45:43
◼
►
success features and all of the whatever this new phone is features together when
[TS]
01:45:47
◼
►
you make the case to get by an upgrade
[TS]
01:45:49
◼
►
totally good alright let me take a break thank our third and final sponsor this
[TS]
01:45:53
◼
►
is a great new sponsor i love this company's product 0 te R 0
[TS]
01:46:01
◼
►
here's the whole company euro is founded on the idea that Wi-Fi is broken and
[TS]
01:46:06
◼
►
their analogy is imagine if like the electricity in your house was better in
[TS]
01:46:11
◼
►
some spots than others like if you plug in your device your phone to charge it
[TS]
01:46:15
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in your living room it's great but if you plug in same plug put it in your
[TS]
01:46:19
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bedroom and it's like half the half the speed have to have the charge
[TS]
01:46:22
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electricity doesn't work like that but that's exactly what Wi-Fi this like in
[TS]
01:46:27
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the house and it's fundamental that Wi-Fi the signal of Wi-Fi does not go
[TS]
01:46:32
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through walls easily it's not meant to it goes through the air so if you live
[TS]
01:46:37
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in a house or a home or an apartment that has walls and floors like a lot of
[TS]
01:46:43
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us do your Wi-Fi signal degrades so ero is a system of little puck shape devices
[TS]
01:46:51
◼
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sort of roughly the size of an apple TV except they're white they look like an
[TS]
01:46:55
◼
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apple device they're very cute little around squares little pucks very small
[TS]
01:46:59
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very nice
[TS]
01:47:00
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you just get a couple of them and like their default is like a three pack and
[TS]
01:47:05
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you strategically place them around the house you only put one plug one into
[TS]
01:47:08
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your cable or whatever it is that you rate your internet comes from and then
[TS]
01:47:13
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you use their app and it's an iphone app is a really nice app and you configure
[TS]
01:47:18
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the network and then all of a sudden they do all the hard stuff you get like
[TS]
01:47:21
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effectively like a professional
[TS]
01:47:27
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I don't know what you call it a like if you had like IT experts networking
[TS]
01:47:31
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experts come into your house and set up like a Wi-Fi system with a bunch of
[TS]
01:47:35
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devices that's what you get with euro except you don't have to be a networking
[TS]
01:47:38
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expert you just plug them in from around the house on different floors rough day
[TS]
01:47:42
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their recommendation is one for every thousand square feet three packs a good
[TS]
01:47:46
◼
►
starting point and it use the app setup it's great it is so easy it is so easy I
[TS]
01:47:54
◼
►
30 day moneyback guarantee you can't can't regret it
[TS]
01:47:59
◼
►
so if you set it up and it's not better you can always return it and if you want
[TS]
01:48:03
◼
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to you can even return one of them like if you get the three pack or a four pack
[TS]
01:48:08
◼
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and you end up for to saturate your house with the solid Wi-Fi
[TS]
01:48:12
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well then send the other one back that's great
[TS]
01:48:14
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it really is a terrific product if you don't believe me
[TS]
01:48:19
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►
search for the reviews Walt Mossberg wrote a great review of it
[TS]
01:48:23
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really that's the first place i heard of anything before they sponsored it it
[TS]
01:48:26
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really just works it it really is exactly what you think
[TS]
01:48:30
◼
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totally simple Wi-Fi system that saturate your whole house with really
[TS]
01:48:36
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strong Wi-Fi signal so i can't say enough good things about him go to 0 .
[TS]
01:48:44
◼
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calm and remember the code the talk show the talkshow use that code and you know
[TS]
01:48:51
◼
►
what you get with that you get free overnight shipping so go there go to ero
[TS]
01:48:56
◼
►
see it when you order use the code D talk show and if you're listening right
[TS]
01:48:59
◼
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now do it right right after the podcast and you'll have them tomorrow they'll be
[TS]
01:49:03
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there like free overnight and that's for free so can't beat that
[TS]
01:49:07
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my thanks to them I have them installed here it is a great Wi-Fi network
[TS]
01:49:10
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couldn't be easier couldn't be a better signal 0 get from here to there great
[TS]
01:49:15
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did I I that Reed went on long but it's because I'm so enthusiastic about the
[TS]
01:49:20
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other guy i cannot i I really rolled my eyes when they sponsored at first
[TS]
01:49:25
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because i thought well i know they're gonna want me to stand by if i'm going
[TS]
01:49:28
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to talk about i gotta set it up and I thought it was really really thought I
[TS]
01:49:32
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don't want to spend an hour setting up a Wi-Fi thing in my house that I'm just
[TS]
01:49:36
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gonna have to disconnect thousand would have done it seemed like way more you
[TS]
01:49:40
◼
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know it's being a podcast it's easy to get lazy and think that that's the hard
[TS]
01:49:44
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work but a it doesn't take an hour it's like it took like 15 minutes and the
[TS]
01:49:49
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bead it's it was like better than my old why files
[TS]
01:49:53
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yeah because I go yeah i think there's a great benefit and designing a Wi-Fi
[TS]
01:49:57
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system for multiple routers instead of just a single base station that most of
[TS]
01:50:01
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them or are designed for and it and it shows with that product
[TS]
01:50:04
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yeah and you know here in philly everybody you know everybody is
[TS]
01:50:07
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townhouse so it's you know we have lots of floors it's not you know I does
[TS]
01:50:11
◼
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floors are part of a bigger problem in my house than the walls because what we
[TS]
01:50:15
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live right because your vertical yeah right and this in the cables on it's not
[TS]
01:50:20
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in the middle it's down below
[TS]
01:50:21
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yeah that's hard now it really is amazing I've said before it's a
[TS]
01:50:27
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no it s up the Reed continues to go on but I in our garage we never got good
[TS]
01:50:31
◼
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Wi-Fi in the garage before it we had the euro and it was a problem in the garage
[TS]
01:50:35
◼
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because it would often be like you'd want to you get in the car and I wanted
[TS]
01:50:40
◼
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to . you know I wanted to open overcast and download you know finish downloading
[TS]
01:50:43
◼
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podcasts but with like immediate was i get there is enough of a signal easily
[TS]
01:50:48
◼
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enough of a signal that it wasn't going to LTE it was like a Wi-Fi but it was
[TS]
01:50:52
◼
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like when you see two bars on a Wi-Fi that you means like you know you're on
[TS]
01:50:56
◼
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like a 56k modem right like that would if you don't have all the bars on a
[TS]
01:51:01
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Wi-Fi you're screwed
[TS]
01:51:03
◼
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yeah anyway 0i you want to talk about Rick teles Fast Company piece for their
[TS]
01:51:11
◼
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guess there's a second piece to there's an interview with the soma st. John
[TS]
01:51:16
◼
►
right that Mark Sullivan did but really only wrote the main piece
[TS]
01:51:21
◼
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yeah I listen to your show your upgrade with my curly and I I thought it was
[TS]
01:51:26
◼
►
interesting you guys both seemed a little non plugs like that the casual
[TS]
01:51:30
◼
►
the new beginning of non plus like not that enthusiastic but i love this story
[TS]
01:51:37
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I really did and I thought you and Mike were surprisingly like and it really
[TS]
01:51:41
◼
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really well anything to be fair one of the things about that podcast we
[TS]
01:51:46
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recorded on Monday morning and so like literally I woke up saw that there was
[TS]
01:51:49
◼
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this story read it and then we did a podcast about it so I was surprised when
[TS]
01:51:52
◼
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I heard it I was like a way i just read the story i was dry I went for a run and
[TS]
01:51:56
◼
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I was listening to your show and I was like how are they talking about this and
[TS]
01:51:59
◼
►
then I realized that the air data the podcast was like I'd literally must have
[TS]
01:52:03
◼
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downloaded it as I left the yeah the house and the Wi-Fi radius kept you
[TS]
01:52:08
◼
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allow you to download it um yeah I part of it for me is that I see the artifice
[TS]
01:52:13
◼
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behind it and I it's just it's most people will never see that but as
[TS]
01:52:17
◼
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somebody who has written and edited magazine features before I looked at
[TS]
01:52:22
◼
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this and I thought okay I can see why this thing is constructed the way it is
[TS]
01:52:26
◼
►
and also part of it is some of my own personal bias where I look at a story
[TS]
01:52:30
◼
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that begins with like a lengthy anecdote about the surroundings of apple and and
[TS]
01:52:38
◼
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you know running into any q
[TS]
01:52:41
◼
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and describing what he's wearing and the temperature in cupertino and all of that
[TS]
01:52:45
◼
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and there are two ways to view that one is this is a feature story he's setting
[TS]
01:52:49
◼
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the scene he's letting his readers get the sense of who these people are and
[TS]
01:52:51
◼
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what this place is like and that that is how its intended as an editor I also
[TS]
01:52:57
◼
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look at that and think uh you're you know you don't have you don't have a lot
[TS]
01:53:04
◼
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of material to pack in here so you have the you know you have the room to tell a
[TS]
01:53:08
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story and in fact you kind of need to tell a weave a story here in some
[TS]
01:53:12
◼
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imagery because the you know that's that's part of what you've got is the
[TS]
01:53:17
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access and then maybe you don't have you know if you had Tim Cook saying
[TS]
01:53:21
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something you know pretty profound and deep in terms of pronouncement you
[TS]
01:53:25
◼
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probably lead with that but you don't so you lead with the atmosphere and it's
[TS]
01:53:28
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like I kind of get the artifice of that and and part of it is just yet as
[TS]
01:53:32
◼
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somebody who's been to apple and has talked to and talk to a lot of these
[TS]
01:53:35
◼
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people for me i read that story thinking what are they going to say that's new
[TS]
01:53:40
◼
►
and describing caffe macs and the smell of the chicken masala doesn't do it for
[TS]
01:53:44
◼
►
me so part of it is that too so I like it I don't like my biases I like that
[TS]
01:53:48
◼
►
though I really did I did that a couple years ago I think it was the time you're
[TS]
01:53:51
◼
►
talking about where Apple Apple called us in for a briefing where they didn't
[TS]
01:53:55
◼
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tell us what the product was and i had a briefing with shoulder in New York and
[TS]
01:53:59
◼
►
they said they made clear to me that the whole thing was on the record i was like
[TS]
01:54:02
◼
►
all of it I can't write about all of it and so then really instead of writing
[TS]
01:54:06
◼
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about that the version of mac OS that they showed me I wrote what it was like
[TS]
01:54:10
◼
►
to have the product briefing with Schiller and Apple did not like that
[TS]
01:54:14
◼
►
that was I was then told that there was a quote-unquote grouper Claus added to
[TS]
01:54:19
◼
►
future on-the-record briefings where it's the what's being talked about the
[TS]
01:54:24
◼
►
product is on-the-record not the yet another with his son don't yeah i've
[TS]
01:54:29
◼
►
gotten I've gotten read that fried active so thanks for that but no its you
[TS]
01:54:33
◼
►
know it's it's all about what you want to get out of it and how do i think it's
[TS]
01:54:38
◼
►
a fine story I think it's got some good stuff in it i think it's you know it's
[TS]
01:54:42
◼
►
interesting that was done awhile ago because it it's clearly been held for a
[TS]
01:54:45
◼
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magazine deadline because you will apparently published in print good for
[TS]
01:54:49
◼
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them and so it's like from when the Warriors lot of the NBA finals was
[TS]
01:54:53
◼
►
awhile ago now
[TS]
01:54:54
◼
►
so it's not like it's it's kind of breaking news but they did get access
[TS]
01:54:58
◼
►
it's not you know again I read between the lines and think they didn't get a
[TS]
01:55:01
◼
►
lot of time with him cooking a lot of time with eddy cue track Craig federighi
[TS]
01:55:05
◼
►
but they got some and it's and it's I think it's a perfectly nice piece I
[TS]
01:55:09
◼
►
think that doing impressed me most about it is that it cited all of the
[TS]
01:55:13
◼
►
misconceptions about Apple without buying into them and and that's hard for
[TS]
01:55:18
◼
►
a magazine piece or really any peace to do we're usually you either see pieces
[TS]
01:55:23
◼
►
that are denying the conception or you see them buying into it entirely and
[TS]
01:55:28
◼
►
this piece didn't didn't do that this piece was like this is how it's
[TS]
01:55:31
◼
►
perceived but there are lots of reasons why that may not actually be accurate
[TS]
01:55:36
◼
►
and I was impressed that he walked that line because nuance is really hard to do
[TS]
01:55:39
◼
►
and and I think you did a good job with it i think he really did a good job of
[TS]
01:55:43
◼
►
painting a picture of what apple and 2016 is you know and and it's true and
[TS]
01:55:49
◼
►
it's an interesting amount of time i post steve jobs is my off by you're here
[TS]
01:55:57
◼
►
i'm pretty sure 25 years i think it was $MONTH 2011
[TS]
01:55:59
◼
►
where where I think you're right right around now in August they Steve
[TS]
01:56:03
◼
►
announced that he was stepping aside CEO to become chairman of the board and then
[TS]
01:56:09
◼
►
it was october when landing when he died 25 years is you know sort of round
[TS]
01:56:14
◼
►
number and it's an interesting period of time and it's been a very strong five
[TS]
01:56:17
◼
►
years for Apple you know they mentioned in the article that the head the
[TS]
01:56:20
◼
►
company's employee count is doubled in that time certainly their finances have
[TS]
01:56:24
◼
►
in you know for whatever how much hand-wringing want to give over the
[TS]
01:56:28
◼
►
year-over-year decreases in the last two quarters
[TS]
01:56:31
◼
►
overall there those two quarters are still above 2014 and you know it's just
[TS]
01:56:37
◼
►
the abnormal nests of $MONTH 2015 with the abnormal accessory iphone 6 that you
[TS]
01:56:45
◼
►
know and again not good but still overall the company is way bigger
[TS]
01:56:48
◼
►
financially and profits and revenue and
[TS]
01:56:51
◼
►
and you know number of you just number of users than they were five years ago
[TS]
01:56:55
◼
►
its it truly is Apple the industry beat him off now they are i mean there's no
[TS]
01:57:03
◼
►
other way to avoid it and I'd I've been thinking about this a lot like it big
[TS]
01:57:08
◼
►
picture apple stuff you know as a commentator and columnist that I think
[TS]
01:57:12
◼
►
in my heart I like Apple the little company better ensure that it was more
[TS]
01:57:18
◼
►
appealing to me personally and laminates it's your star wars fan it's like you're
[TS]
01:57:22
◼
►
rooting for the Rebel Alliance when it's it's old apple and now I I had this
[TS]
01:57:26
◼
►
conversation with my friend Greg Moss who knows everybody on the internet
[TS]
01:57:30
◼
►
apparently who I went to college with and he was saying you know it's kind of
[TS]
01:57:33
◼
►
hard to root for Apple these days the few years ago but or or even do
[TS]
01:57:36
◼
►
something like read the mac elope because it was one thing when they were
[TS]
01:57:39
◼
►
the underdog and they were the rebel but now they're kinda like the big guy and
[TS]
01:57:43
◼
►
it doesn't make me you know i don't know that it is just the tone is different
[TS]
01:57:48
◼
►
the feeling is different and and you write this article gets it i mean i
[TS]
01:57:52
◼
►
think the maps anecdote was the most is the most illuminating thing in it and
[TS]
01:57:56
◼
►
it's illuminating in so many different ways like they talk about they talked
[TS]
01:58:00
◼
►
about the fact that they were kind of in a bubble where all the maps in
[TS]
01:58:02
◼
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California we're good for in cupertino were in the bay area we're good and so
[TS]
01:58:06
◼
►
they didn't realize they had data problems and that they thought it
[TS]
01:58:10
◼
►
thinking like old Apple which was we have to do this with a very small team
[TS]
01:58:14
◼
►
because we have to do it and nobody's really disputing that they had to do
[TS]
01:58:18
◼
►
their own different maps data but they like they had this little team that did
[TS]
01:58:21
◼
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it and they were kind of undersized and underpowered and it was a disaster and
[TS]
01:58:25
◼
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now they they said like it went from a couple dozen people are dozens of people
[TS]
01:58:28
◼
►
to like more than a thousand people working on maps now and and I find I
[TS]
01:58:33
◼
►
thought that's that's that moment when you realize the old playbook doesn't
[TS]
01:58:37
◼
►
work for like your you have to do this thing right
[TS]
01:58:40
◼
►
this map thing because it is a key to your business and the future products
[TS]
01:58:43
◼
►
that you do that you have your own your own source of map data
[TS]
01:58:45
◼
►
okay but you can't you know you can't do it in the old way which is put a small
[TS]
01:58:49
◼
►
team on it and have them kind of hack something together you actually spend a
[TS]
01:58:52
◼
►
huge amount of money and hire a whole bunch of people and and make it really
[TS]
01:58:56
◼
►
good everywhere in the world and that was I mean I thought that was really
[TS]
01:59:00
◼
►
interesting not just because they say this is the reason why there are public
[TS]
01:59:04
◼
►
beta is now but
[TS]
01:59:05
◼
►
as they need to test it more broadly than their insular community but also
[TS]
01:59:08
◼
►
just because what it says about how they need to embrace the fact that they are
[TS]
01:59:12
◼
►
playing on a much larger stage and the stakes are higher and they can't there's
[TS]
01:59:17
◼
►
some stuff they can't do the old way just because that's not who they are
[TS]
01:59:21
◼
►
anymore and that's not the game they're playing anymore
[TS]
01:59:23
◼
►
I a thousand employees I mad they don't say what they're doing like are the
[TS]
01:59:28
◼
►
these people who are just driving car driving cars yeah that's what my thought
[TS]
01:59:32
◼
►
is as is his wont years because there's a you know there's a to you know too
[TS]
01:59:37
◼
►
many chefs spoil this soup at Yankee you know but there's all that there's all
[TS]
01:59:41
◼
►
the data and there's probably working with data sources and there is driving
[TS]
01:59:44
◼
►
the cars i do wonder sometimes when they say apples employees have doubled how
[TS]
01:59:47
◼
►
much of that is retail and people like driving around cars right
[TS]
01:59:51
◼
►
I don't know then just manually going through the reports that people submit
[TS]
01:59:55
◼
►
of right place places and maps and just the grunt work
[TS]
01:59:55
◼
►
of right place places and maps and just the grunt work
[TS]
02:00:00
◼
►
of oh that's that's no longer a laundromat now that's that was raised
[TS]
02:00:04
◼
►
and now it's a townhouse you know exactly at it but it a thousand
[TS]
02:00:09
◼
►
employees with an average salary of a hundred thousand dollars that's a
[TS]
02:00:13
◼
►
hundred million dollars a year
[TS]
02:00:15
◼
►
I mean even if it's lower than that as an average because some of them are
[TS]
02:00:18
◼
►
doing more menial tasks and they're not like engineers or something even if you
[TS]
02:00:23
◼
►
have that to 50,000 you know that's still 50 million dollars a year that's a
[TS]
02:00:29
◼
►
significant investment and I think it's exactly an example a Jew but again one
[TS]
02:00:33
◼
►
of my favorite parts of the story it is exactly the under tim cook apple is an
[TS]
02:00:40
◼
►
industry beat him off that can do something like create a thousand person
[TS]
02:00:43
◼
►
mapping division whereas the apple of you know when when they unveiled the
[TS]
02:00:50
◼
►
maps and steve jobs the CEO was I don't know if they considered a big team like
[TS]
02:00:54
◼
►
everything every team and apples a small team that's just that was the Apple way
[TS]
02:00:58
◼
►
of doing things and I don't want to get to come across that like Oh apple is
[TS]
02:01:03
◼
►
spending money like a drunken sailor now because that's not the case in fact i
[TS]
02:01:06
◼
►
know for a fact that Apple still I think I think tim cook this is one of the ways
[TS]
02:01:11
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that were Tim cooking and Steve Jobs really were similar in their in their
[TS]
02:01:16
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disposition is that it hurts them to spend money and higher lots of people
[TS]
02:01:21
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think they don't they don't they don't want to do it apple is not managed as as
[TS]
02:01:25
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if they had more than a hundred billion dollars in the bank
[TS]
02:01:28
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even though they do as if they weren't generating seven eight nine billion
[TS]
02:01:31
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dollars in profit every single quarter right there not manage like that they
[TS]
02:01:36
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every higher is scrutinized every team that there's always questions like does
[TS]
02:01:40
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this team needs to be any bigger it's true
[TS]
02:01:42
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so that's why it makes this map thing such a big step for them to be like you
[TS]
02:01:46
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know if we think this is what we need to do or the car thing potentially if we're
[TS]
02:01:50
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going to do what we have to do it and that means you hiring lots of people and
[TS]
02:01:54
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spending lots of money because we're not a small company anymore we are a company
[TS]
02:01:58
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that has huge revenues and huge profits and if we want to if we want to stay
[TS]
02:02:02
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that way we have to spend money i think that institutionally i know i know from
[TS]
02:02:07
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the various friends I have worked there and acquaintances that the people at
[TS]
02:02:12
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Apple and this came from
[TS]
02:02:13
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steve jobs and it since one of those things that quote unquote instilled in
[TS]
02:02:16
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the company's DNA they are deathly afraid of making bad hires and yeah not
[TS]
02:02:21
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in terms of talent although that's part of it but in just in terms of whether
[TS]
02:02:25
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people get the Apple way and yet you know that that there's nothing that
[TS]
02:02:30
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would sink the company faster than then you know polluting it with with bad
[TS]
02:02:34
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hires commandos suppose that's right and the same same goes for if you speed
[TS]
02:02:40
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higher if you hire a lot of people if you staff up really quickly the danger
[TS]
02:02:43
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there is that some percentage of those people are going to be bozos and and
[TS]
02:02:46
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that's why apple's teams have traditionally been so small they are so
[TS]
02:02:50
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careful about it they are run I think it's not you know apples near-death
[TS]
02:02:54
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experience and and the discipline of the way the culture change when Steve came
[TS]
02:03:01
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back and they got away from that near-death experience it informs the
[TS]
02:03:06
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culture to this day I think they have to fight when they do things like this have
[TS]
02:03:08
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to fight against it because it is a different place that they're in now but
[TS]
02:03:12
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I see that you know my dad grew up in the depression and he lived his entire
[TS]
02:03:17
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life being incredibly concerned about what money was being spent on what and
[TS]
02:03:22
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all of that and and reusing things and fixing broken things that most people
[TS]
02:03:26
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would just throw out because we had that experience in the Great Depression and I
[TS]
02:03:30
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feel like Apple has that in their culture to like we almost went out of
[TS]
02:03:33
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business and so we're going to be really careful about every dollar we spend even
[TS]
02:03:37
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though we've got a hundred billion in a mattress somewhere i think that the
[TS]
02:03:40
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debut of Apple maps is that one of the greatest stories that's really never
[TS]
02:03:44
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been told you know from what I know I know more than what was in the story but
[TS]
02:03:48
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it's it's like nobody really has and part of the reason nobody has is that
[TS]
02:03:52
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Scott Forstall has never broken his silence I even off the record like he
[TS]
02:03:57
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stood to this date has never said it
[TS]
02:04:00
◼
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god damn thing about anything he's other than that when he popped up when he was
[TS]
02:04:05
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producing that play on Broadway which at night exact Apple but he's never leaked
[TS]
02:04:09
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a damn word up
[TS]
02:04:12
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you know about his time at apple and my understanding again this isn't the was
[TS]
02:04:17
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not from a source that I could ever i guess i feel like i can podcast it but I
[TS]
02:04:21
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can't right
[TS]
02:04:21
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but I spoke to someone at am NOT high up it was just like a run-of-the-mill
[TS]
02:04:26
◼
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person who worked at Apple but wasn't management and said that the word on the
[TS]
02:04:32
◼
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street in in an apple was that he had a two-year you know do you can't talk
[TS]
02:04:40
◼
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cause that's that gardening leave kind of getting what they're paying him and
[TS]
02:04:44
◼
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he doesn't say anything and that's part of a severance right that it was a very
[TS]
02:04:47
◼
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simple deal it was a dump truck full of cash and and you keep your mouth shut
[TS]
02:04:53
◼
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for two years and that weekend but then even if thats off by a year to that it's
[TS]
02:04:57
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expired
[TS]
02:04:58
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I you know I mean it's possible it is possible to keep your mouth shut about
[TS]
02:05:02
◼
►
Apple forever
[TS]
02:05:03
◼
►
yeah but that you can talk about yeah I don't know that's unlikely though you
[TS]
02:05:08
◼
►
know I mean it's it just seems like the lineout packages are usually and I think
[TS]
02:05:11
◼
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it's by choice i think it's just you know it's that that you know
[TS]
02:05:14
◼
►
unsurprising that someone who is so successful under steve jobs for his
[TS]
02:05:18
◼
►
entire career and within Apple would it be of the nature to keep his mouth shut
[TS]
02:05:24
◼
►
even afterwards right it's how do you how do you feel accompany you know how
[TS]
02:05:28
◼
►
do you how does the company keep its mouth shut collectively by hiring people
[TS]
02:05:31
◼
►
who keep their mouth shut right so any impression my impression too is that is
[TS]
02:05:35
◼
►
that maps may have been the precipitating factor for him to be
[TS]
02:05:38
◼
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kicked out but that that you know if this was a one mistake he had made that
[TS]
02:05:43
◼
►
he would still be there that was not this was the precipitation or not the
[TS]
02:05:46
◼
►
not the crime but anyway all that is to say though that nobody could write the
[TS]
02:05:50
◼
►
definitive thing on maps unless they can get get forestall open up because
[TS]
02:05:55
◼
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otherwise it it's all one sided you know and there is this you have throw
[TS]
02:05:58
◼
►
forestall under the bus nature to what that is my understanding of actually
[TS]
02:06:03
◼
►
what happened
[TS]
02:06:04
◼
►
the gist of it but like I don't have the part of it that doesn't get talked about
[TS]
02:06:08
◼
►
is that the whole negotiations with google aspect where their their
[TS]
02:06:12
◼
►
agreement with google use google maps in iOS was running out and needed to be
[TS]
02:06:16
◼
►
renewed and so Google new in Google knew that Apple wanted vector maps you
[TS]
02:06:22
◼
►
remember at the time they only had the bitmap maps so they wanted vector maps
[TS]
02:06:25
◼
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and they wanted turn-by-turn directions and google was holding this over them in
[TS]
02:06:31
◼
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exchange for
[TS]
02:06:32
◼
►
allowing google to get more user identifiable data like get people to
[TS]
02:06:37
◼
►
sign into their google account and then using the built-in maps in iOS google
[TS]
02:06:42
◼
►
would have no information about you you know all of your location searches and
[TS]
02:06:46
◼
►
stuff like that which Apple didn't want to give them and so Apple because of
[TS]
02:06:51
◼
►
this sort of knew that they had to switch to Apple maps ready as ready you
[TS]
02:06:55
◼
►
know make it as good as they can but we need to switch now because our contract
[TS]
02:06:58
◼
►
is up and we're at an impasse with google / getting the extension to use
[TS]
02:07:02
◼
►
their stuff and to get that stuff that we need like turn-by-turn and stuff like
[TS]
02:07:06
◼
►
that so it wasn't like Apple collectively thought apple maps was just
[TS]
02:07:10
◼
►
they knew that it was going to be a step backward but I from what I've heard this
[TS]
02:07:15
◼
►
from multiple people but that effectively but what Eddy Cue said is
[TS]
02:07:20
◼
►
very true that a senior executive level what they saw firsthand using the beta's
[TS]
02:07:26
◼
►
was pretty good yeah it really is pretty good and I know depending on where you
[TS]
02:07:30
◼
►
are is listen to the show you really might not believe it but really right
[TS]
02:07:33
◼
►
from the get-go in the bay area it was pretty good i mean absolute you live
[TS]
02:07:37
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►
there right
[TS]
02:07:37
◼
►
I live there and and people out to this day people do I can't believe you use
[TS]
02:07:41
◼
►
Apple maps I'm like well i live i live in our from Apple maps here pretty good
[TS]
02:07:45
◼
►
right here
[TS]
02:07:46
◼
►
that was never a question it's everywhere else in the world but it's a
[TS]
02:07:50
◼
►
question and you know this is a you know obviously is a very complex story the
[TS]
02:07:54
◼
►
long story short they what they saw firsthand with the beta's was pretty
[TS]
02:07:57
◼
►
good forestall to did you know gave them an impression of how good they were
[TS]
02:08:01
◼
►
worldwide which was you know raise your hand up to here when in fact it was way
[TS]
02:08:06
◼
►
lower like forced Alden did then again this is not forestall side of the story
[TS]
02:08:10
◼
►
is what i've heard but that forestall led them to believe that the rest of the
[TS]
02:08:14
◼
►
data was better than it is not as good as Google not as good as it needed to be
[TS]
02:08:18
◼
►
but that it was better than it would be and that what further infuriated the
[TS]
02:08:24
◼
►
rest of the executive team was the amount of time that forestall and his
[TS]
02:08:27
◼
►
had his team spend on the fancy pants flyover stuff right remember when they
[TS]
02:08:32
◼
►
do first demo . yeah the most enforced all did the demo you know and as Apple
[TS]
02:08:38
◼
►
does this is you-know-who you know ever worked on it and let it is the one who
[TS]
02:08:41
◼
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does the demo wasn't just like you're randomly assigned to do is look for
[TS]
02:08:44
◼
►
stalled spent her
[TS]
02:08:45
◼
►
we spent a lot of time overseeing Apple maps and spent almost all this time
[TS]
02:08:49
◼
►
onstage demoing the fancy pants flyover stuff and that what I've heard is that
[TS]
02:08:55
◼
►
the amount of time he spent in the demo on the fancy pants stuff was
[TS]
02:08:59
◼
►
commensurate with the amount of time as engineering team had spent working on
[TS]
02:09:02
◼
►
that and there was you know as you know anger that hey we wasted all this time
[TS]
02:09:08
◼
►
on this flyover stuff and you people you know can't even get a direction from
[TS]
02:09:12
◼
►
their home to their office
[TS]
02:09:13
◼
►
it doesn't you know people people are being told to drive you know into a
[TS]
02:09:16
◼
►
brick wall and then I have no idea the other thing that you know it's widely
[TS]
02:09:22
◼
►
reported I can't verify don't have first no don't I unless you get tim cook or
[TS]
02:09:27
◼
►
sports all to go on the record I don't know how you how you get it on the
[TS]
02:09:30
◼
►
record but there's that whole story that about the apology letter that Tim Cook
[TS]
02:09:34
◼
►
ended up signing himself and that supposedly either forced always supposed
[TS]
02:09:40
◼
►
to sign it or he was supposed to co-sign it with cook and refused and if that's
[TS]
02:09:44
◼
►
true i've always flies in assuming that that's true that he was you know cook
[TS]
02:09:49
◼
►
wanted him to either sign of himself instead of him or cosine it with him and
[TS]
02:09:53
◼
►
knowing Tim Cook I would be surprised if it was cosine because it doesn't see he
[TS]
02:09:56
◼
►
seems to me like I know the buck stops here but when the CEO asks you to sign a
[TS]
02:10:02
◼
►
letter apologizing for a a something your only choices are to sign it or to
[TS]
02:10:10
◼
►
yeah like the fact that Scott Forstall seemingly you know and I've also heard
[TS]
02:10:15
◼
►
that he was taken by surprise by his eventual ouster later that year and I've
[TS]
02:10:21
◼
►
never heard anything to the contrary on that I it's shocking to me that he
[TS]
02:10:25
◼
►
thought that he was like an indispensable man you know and i think
[TS]
02:10:29
◼
►
you know his years you know working under steve jobs may be misled him as to
[TS]
02:10:33
◼
►
his political stature within the company because there's I I don't see how you
[TS]
02:10:37
◼
►
you know my CEO says sign an apology you you can't say no and expect to give your
[TS]
02:10:42
◼
►
job know that that seems pretty fundamental right that that at that
[TS]
02:10:47
◼
►
point you need to own up to this and even if it's just like look we need to
[TS]
02:10:51
◼
►
make a message here we need to we need to explain to the customers that we hear
[TS]
02:10:55
◼
►
them and it's almost defined of like no it's fine or you
[TS]
02:10:58
◼
►
with denial or whatever it is but yet to be at that point also you could you
[TS]
02:11:04
◼
►
could argue that maybe that is that is enough stuff built up with him that
[TS]
02:11:09
◼
►
maybe this was a like--look you're gonna do this this is this is your mess you're
[TS]
02:11:14
◼
►
gonna clean it up and if you refuse that it's like okay I guess
[TS]
02:11:18
◼
►
wait there's no way forward format that there's that that's a symptom of a
[TS]
02:11:23
◼
►
bigger problem right and that and the only way out apparently was to have him
[TS]
02:11:27
◼
►
leave anyway I thought so it was the baddest interesting an on-the-record
[TS]
02:11:32
◼
►
take of that as I've seen
[TS]
02:11:34
◼
►
yeah i loved i love just line from Q that that uh it was good here and we
[TS]
02:11:40
◼
►
lost perspective and that's one of the reasons we do public data is now is
[TS]
02:11:44
◼
►
because we want more perspective and that's that was really that was really
[TS]
02:11:48
◼
►
that was that was a that was a good thing to hear even though we all kind of
[TS]
02:11:51
◼
►
expected that
[TS]
02:11:53
◼
►
yeah it was good it was good to hear that they they have you know they've
[TS]
02:11:56
◼
►
they've learned it and internalized it and change what they've done because of
[TS]
02:11:59
◼
►
that lesson that they had to you know they got beat up for and overall I
[TS]
02:12:02
◼
►
really think Ted sell a painted an accurate picture of Apple as it
[TS]
02:12:05
◼
►
currently is the big giant the company that they've you know that their success
[TS]
02:12:10
◼
►
inevitably led them to be and and you know why it means that they can't really
[TS]
02:12:15
◼
►
be quote unquote doomed
[TS]
02:12:17
◼
►
I creates a I think it's a good story and my quibbles about it are are ya are
[TS]
02:12:23
◼
►
are a lot of kind of just the order of it that I feel like he he seems i don't
[TS]
02:12:28
◼
►
know i'm not a big fan usually of the stories that take 500 words to paint a
[TS]
02:12:31
◼
►
picture of the smell of the of the of the food at the restaurant where the
[TS]
02:12:36
◼
►
interview is being conducted
[TS]
02:12:38
◼
►
I don't unless unless you're gay talese right and mr. Sinatra has a cold
[TS]
02:12:42
◼
►
see that's what I like it's that's exactly that's exactly what he's going
[TS]
02:12:46
◼
►
right right yeah and it is and and if you like that sort of thing that I think
[TS]
02:12:50
◼
►
that that will work for you was never mind really my cup of tea but but the
[TS]
02:12:54
◼
►
fact is that the the the apple executives he talked to were forthcoming
[TS]
02:12:57
◼
►
about things in a way that is not something we see very often man how
[TS]
02:13:01
◼
►
about that picture of a factory
[TS]
02:13:04
◼
►
man me what is beam son-of-a-bitch he's blue stealing it they're that is total
[TS]
02:13:10
◼
►
he's gonna be your future is a male model
[TS]
02:13:13
◼
►
I haven't seen any means with it yet but it's inevitable
[TS]
02:13:16
◼
►
somebody sent me one and and i think it was in the context of please make more
[TS]
02:13:21
◼
►
memes with Craig federighi peace and like eyes and what he's you know he's
[TS]
02:13:26
◼
►
staring at you he's got he's got his hand out on the table with the wedding
[TS]
02:13:29
◼
►
ring so its like sorry ladies any of the other thing about this way that
[TS]
02:13:34
◼
►
impressed me but I liked was that I really think it serves the president how
[TS]
02:13:37
◼
►
many people read fast company but for somebody who's not as into apple is I
[TS]
02:13:41
◼
►
try to be as certainly as you try to be as a more of a lay person and someone
[TS]
02:13:46
◼
►
who might be prone to think like a apples you know that keep hearing bad
[TS]
02:13:50
◼
►
stuff about Apple maybe they're in trouble
[TS]
02:13:52
◼
►
I think it was a very good way of upset of of putting their recent troubles in
[TS]
02:13:57
◼
►
context of where the company really is that this is a very good company that
[TS]
02:14:02
◼
►
continues to thrive that has suffered some recent hiccups that it is not a
[TS]
02:14:07
◼
►
company that is in turmoil and if anything they're more stable than ever i
[TS]
02:14:12
◼
►
agree i mean i could even argue that the that the the article gives too much
[TS]
02:14:18
◼
►
voice to be you know the other side of the sort of by discussing some of these
[TS]
02:14:22
◼
►
really dumb arguments about Apple that they're giving it too much credence at
[TS]
02:14:29
◼
►
some point but I did appreciate that that he takes the time to back them all
[TS]
02:14:34
◼
►
back them all down and say these are ridiculous arguments and yeah you might
[TS]
02:14:37
◼
►
read about it a fortune but that doesn't mean that it's real and I think for for
[TS]
02:14:40
◼
►
an audience of broader audience that that doesn't read the mac elope or
[TS]
02:14:43
◼
►
anything like that right there they're gonna go come out away from this
[TS]
02:14:47
◼
►
thinking oh i see now i understand more about what Apple's trying to do and not
[TS]
02:14:50
◼
►
that they're there you know their sales are plummeting and it's a disaster and
[TS]
02:14:55
◼
►
they're doomed and I I value that story for you for doing it and being so
[TS]
02:14:58
◼
►
nuanced about it
[TS]
02:15:00
◼
►
oh I know you gotta go I know that we've been going on a long time just briefly
[TS]
02:15:04
◼
►
have you been have you been watching the olympics
[TS]
02:15:06
◼
►
yeah I've been I've been I've been trying to I mean how are you want it's
[TS]
02:15:11
◼
►
not humanly possible to watch the olympics and all its places like 6,000
[TS]
02:15:14
◼
►
take a human being who didn't sleep like eight months to watch all the land
[TS]
02:15:18
◼
►
big stuff that's being made available on TV and I've had this but I had the
[TS]
02:15:22
◼
►
primetime NBC on in the evening we have been watching a lot of other TV instead
[TS]
02:15:27
◼
►
we've been you know kind of having that on while we're looking at stuff on the
[TS]
02:15:30
◼
►
internet and ascertaining you know swimming and volleyball and whatever and
[TS]
02:15:34
◼
►
then I've done some stuff with the with the apple TV streams and with on my iPad
[TS]
02:15:38
◼
►
to a little bit which is the great thing about having everything available on
[TS]
02:15:42
◼
►
video on the ipad or the apple TV here or on the web is you can pick a sport
[TS]
02:15:48
◼
►
like if you want to see a table tennis or rugby or whatever you know if they
[TS]
02:15:53
◼
►
have some of those maybe on cable but all of them have a feed on the internet
[TS]
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I just can't help but think that the app is so bad it's the APIs comically bad
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like he really can't help but think that it was designed by people who really
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want you to watch on regular to that I got a pretty good give it given the fact
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that literally every item on the appletv says olympic sports like that's their
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level one header of every single item is olympic sport so you've got like 20
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items that just say olympic sports instead of what the sport is like what I
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02:16:26
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don't even know what I'd really camp it's not a new feature i really can't
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believe that the ipad app doesn't support split screen view or the
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picture-in-picture yeah well as a guy i watch soccer i watch like english
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premier league soccer and they have all those games on there too and it's it's
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02:16:41
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been like this i think it's because they're doing a custom video player so
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that they can do their ad insertions and they want to stick a batter a banner ad
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on the screen next to their video and stuff like that so there are basically
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motivated to not do picture in picture and it drives me crazy because what i
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want to do is pop in picture-in-picture and do other stuff on the ipad which is
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the whole point of the feature and it was exactly i wanted to watch the u.s.
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men play australia was a good basketball game yesterday
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yeah and I thought this is a perfect reason i'm going to be this like the
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kids today I'm going to work on my iPad and this will be great except except it
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doesn't support any of those features
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02:17:16
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nope oh yeah it's I I think you know they come a long way from the you know
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02:17:22
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from the pay-per-view triple cast all that and and I feel like Comcast
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actually now that they're running the show NBC there more
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they're more open like they're running I don't know if you notice they're
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02:17:33
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actually running sports in primetime on cable channels which they used to not do
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like when it was on primetime on ABC seen everything else went dark like
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everybody very quiet now we're gonna watch the Bob Costas and and they're
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playing with that now and they've got this gold zone channel which is like the
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NFL redzone where you can theoretically just turn it on and it was just with you
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around all of the different venues and show you different stuff that's going on
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live which is a really cool idea so I feel like in the end maybe the Olympics
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is going to be best when it's completely nonlinear and that all the only thing
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that we have this linear is a best of the day recap which is the three hours
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in NBC primetime it if I think that may be the ultimate destination of the
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olympics and it and it was obvious that was the ultimate destination maybe like
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02:18:17
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12 years ago but it it's taken till now for maybe for Comcast NBC to realize
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02:18:22
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it's the obvious destination it it's just so frustrating because it's
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02:18:26
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obviously not for lack of money this is a multi-billion dollar operation so it
[TS]
02:18:33
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and it just screams for it it is like in the old days before the internet it
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02:18:38
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trying to cover all of these sports from all these countries on a TV channel is
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impossible
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where's the internet this is the perfect solution you can watch your favorite
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sport and you can see your country you know it it's so poorly done up it makes
[TS]
02:18:53
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me frustrated i feel like i'm actually a little optimistic now because I feel
[TS]
02:18:56
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like they've got the pieces in place now and that maybe they even realize we're
[TS]
02:18:59
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there where where they need to head head ultimately they're always gonna be
[TS]
02:19:03
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issues people get frustrated by it's like they put they spend billions of
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02:19:05
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dollars for this so they're going to be ads and they're going to have stuff
[TS]
02:19:08
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that's beyond behind the cable login because it's comcast I spent a lot of
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02:19:12
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money they're going to get their money back one way or another they're going to
[TS]
02:19:15
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get they're gonna make their money back but I feel like now they are headed in
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02:19:20
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the right direction where this could actually be good maybe in two or four
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years where they like fully embrace the internet especially if there's an
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02:19:26
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olympics i don't know what the next Olympics is but when when there's one
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that's completely off time zones from the United States yeah I feel like I
[TS]
02:19:33
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feel like then they're really going to be able to embrace it because they're
[TS]
02:19:36
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gonna have to because you know nobody's gonna nobody's gonna wanna the prime
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02:19:40
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time steps and gonna be not live at all
[TS]
02:19:42
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let's go back to china since Oh
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02:19:44
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maybe then anyway I will say one good thing about being a comcast customer and
[TS]
02:19:48
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i think i think this is what happened when I did authenticate with the app for
[TS]
02:19:53
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my cable subscription I didn't have to sign in with username and password i
[TS]
02:19:56
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think that comcast somehow figured out you know that I'm not you know they
[TS]
02:19:59
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could tell them on a comcast network and yeah good enough
[TS]
02:20:02
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yeah yeah me too and that was that was good because sometimes the
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02:20:05
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authentication thing is though is the most broken
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02:20:07
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yeah especially at high at high times where everybody's trying to login those
[TS]
02:20:11
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things tend to break so i think yeah it looks and says you're on a comcast IP
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02:20:16
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good enough
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ah I i want to say congratulations you your upgrade podcast I've the one i just
[TS]
02:20:23
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mentioned listening to his episode 101 you guys had a hundred episodes on
[TS]
02:20:27
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upgrade you and Mike early so that means two years its you've been going indie
[TS]
02:20:32
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and in binary
[TS]
02:20:33
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what is 101 it's 55 I completely I'm yeah I'm really bad i'm really that Isle
[TS]
02:20:41
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I could work it out right like one and then 10 is and I was like oh yeah that's
[TS]
02:20:45
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five ok got it but no thank you
[TS]
02:20:47
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yeah it's coming up you do a podcast every every weekend it totals upto it's
[TS]
02:20:52
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almost the reason I know that September ninth is when they did the event not
[TS]
02:20:55
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just last year but the year before is because that was basically my last day
[TS]
02:20:58
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at macworld yeah was tempered night
[TS]
02:21:01
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no I of 14 so it's been almost almost two years now of doing this which is
[TS]
02:21:08
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it's been great like you know I i think i've said this before but yet you are
[TS]
02:21:12
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obviously an inspiration for me to go out and try to do this on my own and i
[TS]
02:21:16
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have i've got you know I've got two kids that are going to be headed off to
[TS]
02:21:19
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college in the next few years and um I live in the bay area which is very
[TS]
02:21:23
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expensive place to live in my wife doesn't have a full-time job and it was
[TS]
02:21:27
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very stressful but we have managed to make it work for two years and my wife
[TS]
02:21:31
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was just saying to me the other day you know I i was very much in the let's give
[TS]
02:21:36
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it six months mode
[TS]
02:21:37
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she said when we started this and now she's coming out of that mode and like
[TS]
02:21:40
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it's working which is great and you know you never know what's gonna happen and
[TS]
02:21:44
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you you know better than anyone you gotta watch everything and keep in mind
[TS]
02:21:48
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like what if this happens and what if that happens but it's been great that
[TS]
02:21:51
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I've been able to actually live my life and do stuff that I love which i kinda
[TS]
02:21:55
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wasn't doing at the end
[TS]
02:21:56
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good job i know that feeling yeah you got it you know I I when I went
[TS]
02:22:02
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full-time during fireball I don't even think I was doing a podcast yet have who
[TS]
02:22:06
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if I was those like the whole first runner that show with Dan Benjamin we
[TS]
02:22:11
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didn't have we never had a single sponsor we did we sure kind of put some
[TS]
02:22:14
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feelers out and people were like podcast so we just stay with us we'll just do it
[TS]
02:22:18
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for fun you know I mean I go I mean literally I guess we lost money on the
[TS]
02:22:22
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show because you know we you know whatever we paid for web hosting and and
[TS]
02:22:26
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I think like Amazon storage you know right it i never went full-time during
[TS]
02:22:30
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fireball the idea that I'd be fifty percent of my income would be from
[TS]
02:22:34
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podcasting wasn't even I didn't know that was possible
[TS]
02:22:37
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I didn't think I was good at it i could not sure I am but it's well nobody knows
[TS]
02:22:43
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what makes a good podcast even now they don't but you're right I didn't even
[TS]
02:22:47
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have even two years ago I didn't that when I left all of my calculations were
[TS]
02:22:52
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can I can I do a site that became six colors and can i do freelance writing
[TS]
02:22:59
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and can i make it that right
[TS]
02:23:01
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I even then and maybe a little from the incomparable but even then I wasn't
[TS]
02:23:05
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really counting on what if i did some other podcasts with relay and throw
[TS]
02:23:09
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those into the pot and now yeah it's it's a I don't know if it's 5050 but
[TS]
02:23:14
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it's certainly a huge part if I stopped podcasting I would not be able to speak
[TS]
02:23:19
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with as much confidence about making it work as i can because i'm also doing
[TS]
02:23:23
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podcasting yeah my thanks also my next to you operate people can just just
[TS]
02:23:28
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google free upgrade their relay . FM relay . mmm you'll find it there and
[TS]
02:23:32
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there's a whole bunch of other podcast and of course you've got like 30 podcast
[TS]
02:23:36
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at the incomparable and yeah there's a lot of them i'm not on most of them
[TS]
02:23:39
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thankfully but yes there are a lot of them there and you know
[TS]
02:23:42
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homebase let's face it i don't care how much time we spend podcasting where
[TS]
02:23:46
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writers and you do your writing my primarily and if you don't you do it
[TS]
02:23:50
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elsewhere always link it up at six colors . com.com that that doesn't
[TS]
02:23:58
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yeah dr. you can spell colors however you want you put you in there it
[TS]
02:24:01
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redirects my thanks also to our three sponsor state 0 great Wi-Fi go there and
[TS]
02:24:06
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get your Wi-Fi fixing your house fracture get your pictures paint printed
[TS]
02:24:09
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directly on glass
[TS]
02:24:10
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globalite who has the new boom iOS app that you can download for free just go
[TS]
02:24:15
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get it and try for free
[TS]
02:24:18
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thank you Jason thanks John it's always a pleasure
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