The Talk Show

00:00:00 ◼   ► how is sunny California it's great i mean it was snowing in montreal this [TS]

00:00:04 ◼   ► week before i left which is just climate chaos and then I got here and it was a [TS]

00:00:09 ◼   ► heat wave so it's great [TS]

00:00:10 ◼   ► ah so anyway you are out there and what else you're doing but I know yesterday [TS]

00:00:14 ◼   ► you were at the grand opening of the new or I guess it's not really the grand [TS]

00:00:19 ◼   ► opening I guess that's tomorrow but yeah that the sort of preview opening of the [TS]

00:00:23 ◼   ► new flagship apple store in san francisco right off right at the top of [TS]

00:00:29 ◼   ► the hill at union square [TS]

00:00:31 ◼   ► yeah it was that sort of this preview event is open officially on Saturdays [TS]

00:00:34 ◼   ► when the general public can go and just we'll see how you like normal people [TS]

00:00:37 ◼   ► react to the store especially when they're at capacity but he had a small [TS]

00:00:40 ◼   ► event yesterday with Angela errands which was very nice [TS]

00:00:42 ◼   ► so tell me about it well the thing that the thing that was remarkable to me up [TS]

00:00:47 ◼   ► front as they brought us in and you know they said angela was going to speak and [TS]

00:00:50 ◼   ► when there was all this internet stuff previously about you know why is Apple [TS]

00:00:53 ◼   ► hiding Angela Angela errands while why is an apple showcasing your wife and she [TS]

00:00:57 ◼   ► on the stage and she even around anymore and you knew that that was bullshit [TS]

00:01:00 ◼   ► because you see on campus like she's a presence that Apple she's everywhere she [TS]

00:01:04 ◼   ► does phenomenal work but she came out and it was very similar to how i [TS]

00:01:09 ◼   ► remember Johnny I've coming out for the unibody macbook event many years ago [TS]

00:01:13 ◼   ► where she said you flatly this is not her favorite thing to do and she ask [TS]

00:01:17 ◼   ► like a bottle of water and she got talkin and it's just like she's so [TS]

00:01:21 ◼   ► passionate if you wanted to do this but clearly you're being on an appletini its [TS]

00:01:24 ◼   ► keen on stage is not top of her personal list of things interesting [TS]

00:01:27 ◼   ► I did I wouldn't have you know that's you know maybe that's the simple [TS]

00:01:31 ◼   ► explanation for why we haven't seen our own state too often that she doesn't [TS]

00:01:34 ◼   ► have to be just like Johnny I mean like not everyone wants to do that stuff [TS]

00:01:38 ◼   ► yeah i think people you know before all of the and some of it you know certainly [TS]

00:01:47 ◼   ► warranted all of the debate over you know the diversity of the people who are [TS]

00:01:52 ◼   ► on stage at apple event it's easy to overlook the fact that a lot of people [TS]

00:01:55 ◼   ► really not just don't like it but really have like a it's just it's just it's so [TS]

00:02:03 ◼   ► stressful to go and speak in front of the audience that it's you know it [TS]

00:02:06 ◼   ► undesirable you know they just don't want to do it [TS]

00:02:09 ◼   ► yeah well they work on my Craig federighi he was not great the first . [TS]

00:02:12 ◼   ► it but he's got better and better every year at it and some of that is just [TS]

00:02:15 ◼   ► gonna have to get you give people that time those opportunities and maybe [TS]

00:02:18 ◼   ► smaller events like this is a good way to do it they can sort of get [TS]

00:02:21 ◼   ► comfortable with it and then become very good at those great jobs there's that I [TS]

00:02:26 ◼   ► think it's malcolm gladwell who's got this theory that it takes 10,000 hours [TS]

00:02:29 ◼   ► to get good at something which you know roll your eyes because it's malcolm [TS]

00:02:33 ◼   ► gladwell and it's sort of anecdotal but with Craig federighi it's like he needed [TS]

00:02:37 ◼   ► like an hour and a half [TS]

00:02:39 ◼   ► yes he needed like like he had like one is first time he came back was I think [TS]

00:02:45 ◼   ► it was the back to the mac event that was a town-hall I was not there I would [TS]

00:02:49 ◼   ► I actually watched that one remotely and his he would was doing the demos that [TS]

00:02:55 ◼   ► these features on a mac and his hands were literally shaking like he couldn't [TS]

00:02:59 ◼   ► he really couldn't do the mousing required to to do the demo it was like [TS]

00:03:05 ◼   ► clicking wrong because his hands were so shaky it was almost hard to watch as you [TS]

00:03:10 ◼   ► know it unless you know it it's hard to watch somebody who's that nervous [TS]

00:03:14 ◼   ► speaking then like the next time he came out he was much better and then by the [TS]

00:03:19 ◼   ► third time he did it event he's like well he may be the best public speaker [TS]

00:03:22 ◼   ► at the company [TS]

00:03:23 ◼   ► yeah it was phenomenal and a they had i'm planning on her name right now but [TS]

00:03:28 ◼   ► the woman who is the vice president of Apple pay was just phenomenal first time [TS]

00:03:31 ◼   ► out [TS]

00:03:31 ◼   ► yeah the person covering news really good to make jokes about so much sports [TS]

00:03:35 ◼   ► illustrated phenomenal and and that kind of stuff I'm really eager to see more oh [TS]

00:03:38 ◼   ► yeah so tell me about the store itself it so what I loved about this is that in [TS]

00:03:44 ◼   ► typical apple fashion most companies were just they would give anything to [TS]

00:03:48 ◼   ► have a business like apple store nevermind business like Apple just it [TS]

00:03:50 ◼   ► it's such a valuable property that's so many so many billions of dollars and [TS]

00:03:53 ◼   ► transactions really a beloved retail experience and messing with that is [TS]

00:03:57 ◼   ► super scary because you do anything wrong you risk damaging that business [TS]

00:04:01 ◼   ► and that's big business for Apple but they they don't just I think will make [TS]

00:04:05 ◼   ► the genius bar 3 inches longer will change the would always incremental [TS]

00:04:09 ◼   ► things to improve them will make the quality of the screens better they re [TS]

00:04:12 ◼   ► thought everything from the beginning so is Angela errands team and johnny is [TS]

00:04:16 ◼   ► team and the companies that they worked with and they brought everything back to [TS]

00:04:19 ◼   ► the essence and it wasn't you know do we keep the theaters we [TS]

00:04:23 ◼   ► exit theaters or do we do something with the genius bar it's what is our core [TS]

00:04:26 ◼   ► principle what governs what we're going to do with apple stores and she [TS]

00:04:29 ◼   ► mentioned that apple store is the biggest product that Apple ships to [TS]

00:04:32 ◼   ► customers and they've had a long history but apple online now does so much people [TS]

00:04:38 ◼   ► can just go there in order and they don't necessarily have to go to stores [TS]

00:04:41 ◼   ► anymore to do that and likewise support.apple.com and apple support on [TS]

00:04:45 ◼   ► twitter handle a lot of the low-level queries now so if you just have a [TS]

00:04:48 ◼   ► software issue or you just need help her how to information they handle all that [TS]

00:04:53 ◼   ► so it's not necessary for the genius bars to do the same load they used to do [TS]

00:04:56 ◼   ► so they wanted to figure out what made the apple store relevant to customers [TS]

00:05:00 ◼   ► these days what would make them actually want to go there and they settled on [TS]

00:05:03 ◼   ► this overarching theme of community that the apple store to be the central hub of [TS]

00:05:07 ◼   ► the Apple community and it starts with those giant 40-foot doors on both sides [TS]

00:05:11 ◼   ► that you make your Apple car drive through jokes but they really want to be [TS]

00:05:14 ◼   ► able to open up the entire store and make it part of that block almost like a [TS]

00:05:18 ◼   ► one open-air market interesting I I you know and I can definitely say here in [TS]

00:05:25 ◼   ► Philadelphia I i tend to walk by the you know it's just it in a busy retail area [TS]

00:05:31 ◼   ► so no surprise that I'm not walking by the apple store a lot and you know like [TS]

00:05:36 ◼   ► most apple stores always almost always very pretty crowded and it's definitely [TS]

00:05:41 ◼   ► not just people who are shopping for things I mean there are definitely [TS]

00:05:44 ◼   ► people who just going to hang out you know check their email and and stuff [TS]

00:05:48 ◼   ► like that [TS]

00:05:49 ◼   ► yeah and the end they're taking that whole approach they're applying it to [TS]

00:05:54 ◼   ► everything so there's a giant screen now and if people remember that used to be a [TS]

00:05:57 ◼   ► movie theater at the old union square store but now they have this giant 6k [TS]

00:06:01 ◼   ► display and it looks seamless to me it looked like it was actually one display [TS]

00:06:04 ◼   ► and I immediately just wanted to take it home [TS]

00:06:06 ◼   ► they don't sell it and that's right in the middle of what they call forum now [TS]

00:06:10 ◼   ► and forum has this little box and ball seats that you can sit on and they can [TS]

00:06:14 ◼   ► make it one big room where a developer or an expert can come and give a talk [TS]

00:06:18 ◼   ► with you can also split up into smaller area so you can have several people [TS]

00:06:22 ◼   ► doing smaller talks the same time and the screen can be used for presentation [TS]

00:06:25 ◼   ► but also just shows information and all the iconography is exactly like iOS and [TS]

00:06:30 ◼   ► its uses [TS]

00:06:31 ◼   ► San Francisco is a typeface so it it was built to be an apple product what would [TS]

00:06:35 ◼   ► a nap [TS]

00:06:35 ◼   ► old what iOS look like running on a 6k displays exactly what you'd expect with [TS]

00:06:40 ◼   ► this [TS]

00:06:40 ◼   ► yeah I get this big displays are part of the I mean and every you know a lot of [TS]

00:06:46 ◼   ► these stores are have to fit the existing space they can't just say [TS]

00:06:51 ◼   ► here's the dimensions that we want its you know we're in a historic building [TS]

00:06:54 ◼   ► here so you know here's you know here's what we have to work with but those big [TS]

00:06:58 ◼   ► displays are definitely part of the new store design [TS]

00:07:02 ◼   ► yeah they took the genius bar in the city would be nice bar it's got some [TS]

00:07:06 ◼   ► negative connotations like it's loud it's noisy people are elevating [TS]

00:07:09 ◼   ► everyone's fighting for their chance to get to the genius bar tender and it's [TS]

00:07:12 ◼   ► not the experience they want to give anymore especially now that a lot of the [TS]

00:07:15 ◼   ► software and and basic health and how to stuff is moved online so now they have [TS]

00:07:18 ◼   ► the genius grove which is right up front honest or not in the back anymore and [TS]

00:07:22 ◼   ► it's part of its part of that area where the forum is with a lot of these open [TS]

00:07:25 ◼   ► tables and open seating and those trees that people might have seen at the [TS]

00:07:28 ◼   ► Belgium store previously you can just go and sit there and get help with your mac [TS]

00:07:32 ◼   ► or iphone or ipad for hardware issues or other things they can't solve online and [TS]

00:07:36 ◼   ► not feel sort of crowded around a little table anymore [TS]

00:07:39 ◼   ► that's interesting it's interesting that they would move that to the front the [TS]

00:07:42 ◼   ► whole thing was to producing to have a boardroom there and I don't know that [TS]

00:07:45 ◼   ► they said like some of these features will move to other stores and some of [TS]

00:07:48 ◼   ► them have tried already but there's something called boardroom where it's [TS]

00:07:51 ◼   ► apples approaching enterprise and big business with oracle partnerships and [TS]

00:07:55 ◼   ► IBM partnerships but for smaller businesses for entrepreneurs 4pcs for [TS]

00:07:59 ◼   ► some sort of the Kickstarter stuff they have boardroom now where people can go [TS]

00:08:03 ◼   ► in and not only get help with that but also network and make connections and [TS]

00:08:07 ◼   ► they're saying that such a that part of san francisco is so rich with that kind [TS]

00:08:10 ◼   ► of culture that they wanted a nexus almost like an apple central Nexus for [TS]

00:08:13 ◼   ► them and became the boardroom area and the retail stuff was super interesting [TS]

00:08:18 ◼   ► too because they have the Avenue now so the Avenue used to have those [TS]

00:08:22 ◼   ► accessories but if anyone has seen pictures of the new infinite loop store [TS]

00:08:24 ◼   ► or the new store in New York and I think the one in Belgium to they've got these [TS]

00:08:29 ◼   ► these pains instead of just having cases that there's cases on shelves and you [TS]

00:08:33 ◼   ► see the individual cases so they have it's an avenue to have almost like [TS]

00:08:36 ◼   ► little boutiques called windows where there's different sets of accessories [TS]

00:08:39 ◼   ► like cases and photography equipment music and they have a new Apple job [TS]

00:08:42 ◼   ► they're called the creative pro and the creative pros job is to help you're [TS]

00:08:47 ◼   ► supposed to touch everything try everything sample [TS]

00:08:49 ◼   ► everything and if you need help i'll show you the basics if you don't know [TS]

00:08:52 ◼   ► anything [TS]

00:08:53 ◼   ► the basics of photography music but they can also go up to and including lessons [TS]

00:08:56 ◼   ► on final cut pro or logic pro if you want to take that that next step up and [TS]

00:09:00 ◼   ► they really want to make that sort of your introduction to apple experience [TS]

00:09:03 ◼   ► and it really is the whole back of the store just one long run for that [TS]

00:09:07 ◼   ► so what do you think that gets it an improvement [TS]

00:09:10 ◼   ► it's just an evolution it's it's super interesting the last thing that [TS]

00:09:14 ◼   ► invention is that they also have this garden is neglected area they've turned [TS]

00:09:17 ◼   ► into a garden where 24 7 Wi-Fi with seating and it's can fit up to 200 [TS]

00:09:21 ◼   ► people and it's it's interesting as an experiment and i like that Apple is not [TS]

00:09:25 ◼   ► just doing that incremental thing that they're willing to take risks with this [TS]

00:09:28 ◼   ► that you know Johnny I've and dandelions are passionate about this it'll be [TS]

00:09:32 ◼   ► interesting to see how people react to it i usually go into an apple store to [TS]

00:09:35 ◼   ► see like dozens of kids around a machine to use facebook or something like that [TS]

00:09:39 ◼   ► but this this really does seem like a place where people like us where we're [TS]

00:09:44 ◼   ► really good at handling Apple technology we only go there if we break our screen [TS]

00:09:47 ◼   ► or something and we need a logic board to play something something really [TS]

00:09:50 ◼   ► serious happens but for a lot of people um I feel totally alienated going into a [TS]

00:09:54 ◼   ► lot of course I go into a liquor store and I got a text you or somebody [TS]

00:09:57 ◼   ► different eyes I just have no idea what I'm doing and I feel bad I feel anxious [TS]

00:10:01 ◼   ► and a little bit embarrassed and dumb and for a lot of people that's what [TS]

00:10:05 ◼   ► technology is like and if they can go to an apple store and you'll get greeted [TS]

00:10:09 ◼   ► and get help and get shown things and learn things and I think it de-stresses [TS]

00:10:12 ◼   ► all that and it shows that Apple really is playing the long game still it's not [TS]

00:10:16 ◼   ► that they don't bring you in there and hustle even force you to buy a case just [TS]

00:10:19 ◼   ► to get a quick sale they want to make that Apple brand super important to you [TS]

00:10:22 ◼   ► so that even if you don't need something now you're just curious [TS]

00:10:25 ◼   ► you'll think that Apple's to create experiences when you do want something [TS]

00:10:28 ◼   ► that that's exactly what you're gonna go [TS]

00:10:30 ◼   ► yeah I do think you know and though it's funny looking back pieces at this point [TS]

00:10:34 ◼   ► like the Apple stores being ubiquitous I mean they're they're pretty much [TS]

00:10:41 ◼   ► everywhere and being successful [TS]

00:10:44 ◼   ► it's been long enough that we just take it for granted that going back to when [TS]

00:10:48 ◼   ► they first started it it was widely panned and you know it's like a massive [TS]

00:10:53 ◼   ► file of claim chapter in my bookmarks of people who were predicting doom you know [TS]

00:10:59 ◼   ► because every other computer company that had ever tried their own branded [TS]

00:11:02 ◼   ► store [TS]

00:11:02 ◼   ► before failed miserably I mean gateway isn't even a company anymore [TS]

00:11:07 ◼   ► no yeah totally and it's just it just gets to the heart of why Apple is not [TS]

00:11:12 ◼   ► like other computer companies [TS]

00:11:14 ◼   ► I mean and part of it is just as simple as the fact that they do hardware and [TS]

00:11:20 ◼   ► software which sounds like well come on that's not that big a deal but it just [TS]

00:11:24 ◼   ► it it's not necessarily because they do hardware and software it's the what [TS]

00:11:29 ◼   ► makes apple different is why they do hardware and software right i would say [TS]

00:11:33 ◼   ► that the fact that they do the hardware and software is the result of you know [TS]

00:11:37 ◼   ► it's the effect and that the cause is just the way that Apple approaches this [TS]

00:11:41 ◼   ► stuff is different and their stores are emblematic of them absolutely if you [TS]

00:11:46 ◼   ► look at Apple the consistent theme from the from the Apple to all the way to [TS]

00:11:49 ◼   ► something like an Iowa an Apple watch or or apple TV is the mainstreaming of [TS]

00:11:53 ◼   ► computing technology to macro democratization of access to ubiquitous [TS]

00:11:57 ◼   ► computing and the apple store is like that it's a way to it's a way to reach [TS]

00:12:00 ◼   ► people as a way to make people want to sort of get it get make this and you [TS]

00:12:05 ◼   ► called just before like this affordable luxury where technology shouldn't be [TS]

00:12:08 ◼   ► just kept afloat to a small few people there should be something that's [TS]

00:12:11 ◼   ► off-putting are inaccessible or something makes you feel bad about [TS]

00:12:14 ◼   ► yourself it should be something that everybody can use to enhance their lives [TS]

00:12:17 ◼   ► and apple people debate other to start with a hardware company software [TS]

00:12:20 ◼   ► companies really a product company they make wonderful products because they [TS]

00:12:22 ◼   ► want to give you a great experience and this is absolutely an extension of that [TS]

00:12:25 ◼   ► I do think there's in it's pretty clear that the the architectural evolution of [TS]

00:12:31 ◼   ► the apple store has gotten a lot more humane i would say where the original [TS]

00:12:37 ◼   ► design was sort of like being inside a probably at the time it was a powerbook [TS]

00:12:42 ◼   ► you know they would it was sort of like an aluminum walls and it was you know [TS]

00:12:48 ◼   ► almost utilitarian yeah it was a very not quite like you're in a sci-fi movie [TS]

00:12:53 ◼   ► but futuristic and definitely forward-thinking and a little cold [TS]

00:12:57 ◼   ► little clean and you know utilitarian is a good way to put it on and that the [TS]

00:13:04 ◼   ► stores got warmer when they started going more towards wood and getting away [TS]

00:13:08 ◼   ► from the metal walls and i know most or all of the original apple stores that [TS]

00:13:14 ◼   ► had that first look [TS]

00:13:15 ◼   ► all of them i think of it at at one point or another been shut down to be [TS]

00:13:19 ◼   ► renovated to be updated to the more humane look but this new look which is [TS]

00:13:24 ◼   ► sort of like a three point out is downright organic I mean there are [TS]

00:13:28 ◼   ► actual plants you know on the walls and as trees in the middle right and if the [TS]

00:13:33 ◼   ► stores are big enough to even have trees and this one has a garden wall [TS]

00:13:37 ◼   ► the only thing that was curious to me they don't have the glowing logo anymore [TS]

00:13:39 ◼   ► that was so used to and seeing on the stories they now actually have something [TS]

00:13:42 ◼   ► that's the game bed stainless steel I logo that you see on a macbook or an [TS]

00:13:46 ◼   ► iPhone or an iPad and that's it's big and it's space gray and spiteful the [TS]

00:13:49 ◼   ► side of the building is so it's not on the front of the building it on the side [TS]

00:13:53 ◼   ► well I'm not sure what is actually the front because you have those two big [TS]

00:13:56 ◼   ► doors to the front and the back door and those take up the entire walls or 40 [TS]

00:13:59 ◼   ► foot at door so then in between those on the other side you have the giant apple [TS]

00:14:03 ◼   ► logo somebody who's selling big pieces of glass is making a lot of money from [TS]

00:14:09 ◼   ► apple [TS]

00:14:10 ◼   ► hey yeah especially considering campus to like exactly at this point ma'am I i [TS]

00:14:18 ◼   ► guess my only worry with the apple store is that I if I have to be play devil's [TS]

00:14:23 ◼   ► advocate [TS]

00:14:24 ◼   ► I worry that maybe they're getting a little unfocused that maybe you know [TS]

00:14:30 ◼   ► that that shouldn't there be a focus to this and i would say that originally the [TS]

00:14:35 ◼   ► focus was very simple it was to let people come in and see him play and [TS]

00:14:39 ◼   ► touch apple products because it's the best way and and i think this was a lot [TS]

00:14:43 ◼   ► more important in the early parts of the last decade you know let's say the the [TS]

00:14:49 ◼   ► when people call them the ipod company because people didn't know apple [TS]

00:14:53 ◼   ► products because they were you know rats relative to now so many you know or an [TS]

00:14:58 ◼   ► order of magnitude fewer customers maybe two orders of magnitude for customers [TS]

00:15:02 ◼   ► and the thing that makes apple products desirable is are things that you really [TS]

00:15:08 ◼   ► have to see them and use it yourself to see how nice they are like you can say [TS]

00:15:12 ◼   ► that something is that you know this ipod is nicer than other music players [TS]

00:15:16 ◼   ► but you really have to use it and see how it feels when you spend the you know [TS]

00:15:22 ◼   ► the the wheel the click wheel or in the modern time to just load a webpage and [TS]

00:15:27 ◼   ► see how how much better [TS]

00:15:28 ◼   ► the trackpad is then the windows trackpad you might be used to etcetera [TS]

00:15:32 ◼   ► and you go through like you can't just say hey at max have much nicer trackpads [TS]

00:15:37 ◼   ► than the crappy windows machine you're used to that you can say it but it's [TS]

00:15:42 ◼   ► seeing is believing and that was the purpose of the stores let people see [TS]

00:15:46 ◼   ► these things make it easy to buy them and once you have them make it easy to [TS]

00:15:50 ◼   ► get help with them and that was it and now I feel like by making it a community [TS]

00:15:54 ◼   ► hub i wonder if-if there you know just again to play devil's advocate is it [TS]

00:15:59 ◼   ► worrisome that there may be losing focus so i think that's absolutely valid i'm [TS]

00:16:04 ◼   ► wondering how much of the community focus is actually the sugar candy [TS]

00:16:07 ◼   ► coating on this because you sort of go through those three stages you meant you [TS]

00:16:11 ◼   ► mentioned where Apple stores became a place we could go by apple products and [TS]

00:16:14 ◼   ► that was perfect timing [TS]

00:16:16 ◼   ► it was one of the few that one of the many things that was the confluence that [TS]

00:16:18 ◼   ► led to iphone becoming the astronomical business that it was an apple mate [TS]

00:16:22 ◼   ► iphone super available the apple stores but then there was this whole move [TS]

00:16:25 ◼   ► towards the halo effect where once you got an iphone that was one of your [TS]

00:16:28 ◼   ► gateway to apple and then there was the back to my Mac event and it wasn't an [TS]

00:16:31 ◼   ► iphone you go to the apple store maybe you didn't matter you get an ipad but [TS]

00:16:35 ◼   ► now we're getting to a point where these products are so make sure that these [TS]

00:16:38 ◼   ► have to start looking for extra markets and that there is apple watch an apple [TS]

00:16:41 ◼   ► TV and those sort of become satellites around the iphone but now there really [TS]

00:16:44 ◼   ► is this move especially with that new Avenue set up towards the things that [TS]

00:16:48 ◼   ► now that iphone is built out as a platform things you can build up from [TS]

00:16:52 ◼   ► the iPhone platform and that is photography and music and and things [TS]

00:16:55 ◼   ► like cases which are some more to watch bands for phones and sort of lets while [TS]

00:17:00 ◼   ► the iphone business might be maturing it lets Apple build all these other small [TS]

00:17:03 ◼   ► businesses that aren't as valuable as iphone but taken together might become [TS]

00:17:07 ◼   ► very very valuable for Apple alright and I can't can't move on from the store [TS]

00:17:12 ◼   ► without mentioning the giant window or giant doors that easily could [TS]

00:17:16 ◼   ► accommodate class when you look at that front showroom do you can you imagine a [TS]

00:17:23 ◼   ► like two cars on the floor is a room for that [TS]

00:17:27 ◼   ► yeah it's funny because i went from the apple store went down to santana row [TS]

00:17:32 ◼   ► lately where they have later where they have a Tesla store and test the store [TS]

00:17:35 ◼   ► looks very much like that front of that apple store once that's open they have [TS]

00:17:39 ◼   ► room for to Teslas and about the bottom chassis there so three [TS]

00:17:42 ◼   ► arts and essence footprint and absolutely if you move those tables out [TS]

00:17:46 ◼   ► out of the way you can easily see especially if Apple goes for something [TS]

00:17:49 ◼   ► small and smart qari see a couple that was right in front [TS]

00:17:54 ◼   ► alright let me take a break and thank our first sponsor it is our good friends [TS]

00:17:58 ◼   ► at Casper Casper sells obsessively obsessively engineered mattresses at [TS]

00:18:06 ◼   ► shockingly fair prices go to Casper calm / the talk show and just use that code [TS]

00:18:12 ◼   ► the talk show when you checkout and you'll say fifty bucks on any mattress [TS]

00:18:16 ◼   ► so here's the deal Casper created one perfect mattress for at least one [TS]

00:18:21 ◼   ► technology for the mattress it is air their own custom version of foam [TS]

00:18:27 ◼   ► mattress it is sort of like memory foam sort of like it's just the right balance [TS]

00:18:35 ◼   ► that's the thing it's it's there it is always say that they're a lot like Apple [TS]

00:18:38 ◼   ► where instead of coming into a mattress store and picking between ten different [TS]

00:18:43 ◼   ► types of mattresses seven different types of foam or spring or this and you [TS]

00:18:48 ◼   ► want this kind of sink you want this kind of ends now [TS]

00:18:50 ◼   ► forget it Casper's engineers figured out the right type of foam that's the best [TS]

00:18:55 ◼   ► for most people and that's it and then all you have to do is pick what size you [TS]

00:18:59 ◼   ► want that's it you just pick what size it could not be easier and because they [TS]

00:19:03 ◼   ► sell direct their one of these companies that just sells direct that's why [TS]

00:19:07 ◼   ► they're doing the podcast at that's why they're there i'm talking to you about [TS]

00:19:10 ◼   ► them is there's no middle man that's where all of these savings come Casper [TS]

00:19:15 ◼   ► makes these things they make them right here in the USA by the way you go to the [TS]

00:19:19 ◼   ► website you pick what size you want you put that the talkshow code and you say [TS]

00:19:23 ◼   ► fifty bucks and boom next thing you know this box shows up at your house and [TS]

00:19:28 ◼   ► you're like I cannot believe that there's an entire queen or king-sized [TS]

00:19:31 ◼   ► mattress in this box you take it up to your bedroom you follow the little [TS]

00:19:34 ◼   ► directions very simple of how you know the right way to open a box and then Shh [TS]

00:19:38 ◼   ► boom of a sudden you have a brand-new very comfortable mattress right there in [TS]

00:19:44 ◼   ► your bedroom couldn't be easier [TS]

00:19:45 ◼   ► here's house here's how sure they are that you're gonna like it they have a [TS]

00:19:48 ◼   ► hundred knight home trial you go there you buy it [TS]

00:19:51 ◼   ► don't forget the code the talk show you say fifty bucks and if you don't love it [TS]

00:19:54 ◼   ► within a hundred [TS]

00:19:55 ◼   ► $OPERAND days you just call them up or go to the website they don't give you a [TS]

00:19:59 ◼   ► hard time they don't try to talk me out of it they just say okay and then they [TS]

00:20:01 ◼   ► schedule a time to come to your house and pick it up and they give you a full [TS]

00:20:05 ◼   ► refund [TS]

00:20:05 ◼   ► that's it and that it's like almost nobody does it because the mattress is [TS]

00:20:10 ◼   ► so good I've heard from a couple breeders somebody wrote to me once and [TS]

00:20:13 ◼   ► said that they did and that they were actually surprised at you know they [TS]

00:20:16 ◼   ► thought this was going to be a nightmare getting rid of this mattress because [TS]

00:20:18 ◼   ► they actually didn't like it and it was actually just as easy as I said you call [TS]

00:20:22 ◼   ► them up they come they get it and you get all your money back to go to Casper [TS]

00:20:25 ◼   ► calm / the talk show and remember that and next time in a mattress will say [TS]

00:20:31 ◼   ► fifty bucks anything else on the apple store [TS]

00:20:35 ◼   ► no I think it's gonna be interesting to see how how rapidly and how many of [TS]

00:20:40 ◼   ► these new five special features they roll out to other stores [TS]

00:20:43 ◼   ► how long does it take to happen yeah I II you know I bet fairly quickly but [TS]

00:20:47 ◼   ► it's you know it's certainly interesting and it certainly does answer the [TS]

00:20:51 ◼   ► question of what's Angela Ahrendts been up to [TS]

00:20:53 ◼   ► yeah she's been busy and anyone who like again anyone who students on campus [TS]

00:20:56 ◼   ► knows that she's been super engaging so busy since she took over just even the [TS]

00:21:00 ◼   ► transition from the prior to Angela errands online and retail were separate [TS]

00:21:05 ◼   ► operations and she's been unifying those anything that giant i'm online store [TS]

00:21:09 ◼   ► makeover at the end of last year we took them right from that stuff was terribly [TS]

00:21:12 ◼   ► outdated technology and they went like whether you like it or hate it you you [TS]

00:21:17 ◼   ► can't browse anymore but a technologically speaking the new apple [TS]

00:21:20 ◼   ► store take a flip the switch and it appeared one day which is a remarkable [TS]

00:21:23 ◼   ► achievement [TS]

00:21:24 ◼   ► yeah and you know it's it's got to be a stressful job D'Angela Lawrence because [TS]

00:21:29 ◼   ► and I you know famous the apple doesn't really run by profit and loss centers [TS]

00:21:33 ◼   ► you know there's no you know target for profit from the ipods and a target for [TS]

00:21:38 ◼   ► profit from Max and I mean I'm sure they have internal goals but they don't run [TS]

00:21:41 ◼   ► like a division like that but retail by definition i mean at the end of the day [TS]

00:21:45 ◼   ► you know you you know there's these fixed costs like the lease of the [TS]

00:21:49 ◼   ► building and all of the salaries for all of the employees and then there's how [TS]

00:21:54 ◼   ► much money you made by selling products and it's you know if if there is you [TS]

00:21:59 ◼   ► know like a decline in that it's going to you know be noticeable yeah an apple [TS]

00:22:04 ◼   ► again famously doesn't have presidents but if you look at the size of the apple [TS]

00:22:07 ◼   ► store business and you want some [TS]

00:22:09 ◼   ► the itunes where they need marketing between all these divisions to make [TS]

00:22:13 ◼   ► stuff for them it's much more than a branch like engineering or branch like [TS]

00:22:17 ◼   ► Silicon technologies would need yeah it's you know it's an incredible [TS]

00:22:20 ◼   ► operation really is i wonder how many stores they have no I forget the number [TS]

00:22:25 ◼   ► but they was the anniversary i think the 15th or something anniversary yesterday [TS]

00:22:28 ◼   ► with a time this [TS]

00:22:29 ◼   ► yeah so from one store to another the app store and in the news lately [TS]

00:22:37 ◼   ► developers something's they flip some sort of switch within the last two weeks [TS]

00:22:42 ◼   ► or so and review times at the App Store haven't just gotten better it's like [TS]

00:22:48 ◼   ► it's like overnight it went from a roughly one week review process like you [TS]

00:22:53 ◼   ► is version 1.2 of my appt i'm submitting it to the app store for years I mean the [TS]

00:22:59 ◼   ► entire life of the app store you know going back to $MONTH 2008 you could more [TS]

00:23:03 ◼   ► or less expect about a week before your appt if if it goes through and [TS]

00:23:08 ◼   ► everything is okay [TS]

00:23:10 ◼   ► about a week before it is you get the email that says okay you know it's ready [TS]

00:23:15 ◼   ► to go just hit this button and it will be live in the store and now it's it's [TS]

00:23:19 ◼   ► one day and at times it's within a day [TS]

00:23:22 ◼   ► there's a story cable sasser posted a tweet that one of the people at panic [TS]

00:23:26 ◼   ► published not a panic capitals private appt in a personal appt at ten-thirty in [TS]

00:23:31 ◼   ► the morning submitted it [TS]

00:23:33 ◼   ► I got a notice at three thirty in the afternoon that there was a crasher and [TS]

00:23:36 ◼   ► it was actually a legitimate chrysler so it was like hey thanks for finding this [TS]

00:23:39 ◼   ► at five thirty or so submitted a fixed version and like by like nine o'clock at [TS]

00:23:46 ◼   ► night it was ready to go [TS]

00:23:47 ◼   ► 830 at night it was ready to go so within a day they submitted [TS]

00:23:51 ◼   ► hey guys submitted an app that found crashers resubmitted a fixed version and [TS]

00:23:55 ◼   ► published it to the store so something's going on [TS]

00:23:58 ◼   ► yeah it's super interesting to me because immediately everyone's like well [TS]

00:24:02 ◼   ► Phil Schiller phil schiller but you know phil has been charged with a profuse [TS]

00:24:06 ◼   ► since the beginning that's always been part of them of of his organization the [TS]

00:24:09 ◼   ► way that evangelism is needed of dr is that's always been a phil schiller thing [TS]

00:24:13 ◼   ► so I just wondered that now that filter has total control of the app store they [TS]

00:24:17 ◼   ► did there's no more you know what we put on any what we put on Phil is anybody [TS]

00:24:21 ◼   ► really look [TS]

00:24:21 ◼   ► get this its we do we need this fixed Phil you're going in there to fix that [TS]

00:24:25 ◼   ► it has to be fixed and that prompts a lot of action I I guess is that did what [TS]

00:24:29 ◼   ► do you think is going on [TS]

00:24:30 ◼   ► I mean I think it's a couple of things like one is you know well i'm not a [TS]

00:24:35 ◼   ► developer but I think we've had apps just the company i work with has had [TS]

00:24:38 ◼   ► apps in the App Store for a very long time and usually what i would seek some [TS]

00:24:40 ◼   ► on the email chain is the app gets submitted and then you don't hear [TS]

00:24:43 ◼   ► anything for about a week and then at the week . it says your app is now a [TS]

00:24:47 ◼   ► review and then usually very quickly after that is either approved or [TS]

00:24:50 ◼   ► rejected it [TS]

00:24:51 ◼   ► so the actual review processes was always very very quick it was just a [TS]

00:24:54 ◼   ► part getting your app into that review process that seemed to take a long time [TS]

00:24:57 ◼   ► and then when the google play store famously switch to reviews that that gap [TS]

00:25:02 ◼   ► was much less that they were doing something maybe not to the extent that [TS]

00:25:04 ◼   ► Apple was doing it but they were they didn't have that long gap for your app [TS]

00:25:08 ◼   ► we're going to review and that was really what seemed to be killer for [TS]

00:25:11 ◼   ► people and now that app that gap is gone and my understanding is I forget how [TS]

00:25:16 ◼   ► long it was maybe three or four weeks ago there was just a major reorg in that [TS]

00:25:19 ◼   ► organization and they they change some things that I I think needed to be [TS]

00:25:25 ◼   ► changing everybody involved knew that they needed to be changed talking mostly [TS]

00:25:28 ◼   ► like I don't name names here but people probably know who were who was involved [TS]

00:25:31 ◼   ► in an organization because they did get attention years ago that got moved and [TS]

00:25:36 ◼   ► and those people are no longer there and it seems like that that was the fix that [TS]

00:25:39 ◼   ► needed to be made at least is the high-level fix that need to be made to [TS]

00:25:42 ◼   ► get this process on track [TS]

00:25:44 ◼   ► yeah I wonder if the i think it was in January where they announce or maybe it [TS]

00:25:51 ◼   ► was december yeah it looks like it was back in December so is at the end of the [TS]

00:25:54 ◼   ► year and apple made an announcement where that just did they promote [TS]

00:26:00 ◼   ► somebody I think that somebody got promoted to be a senior vice president [TS]

00:26:04 ◼   ► and what's-his-name that the chip guy alternative energy [TS]

00:26:09 ◼   ► yeah Johnny Sergey got promoted to senior vice president and they put the [TS]

00:26:17 ◼   ► app store they did which used to be under any Q they moved it to fill [TS]

00:26:21 ◼   ► Schiller's group and uh I I can't help but think it's not i don't even think [TS]

00:26:26 ◼   ► it's like a film versus anything I think it's sort of a fell through the cracks [TS]

00:26:31 ◼   ► thing [TS]

00:26:32 ◼   ► because like you said app review was always part of developer relations and [TS]

00:26:39 ◼   ► developer relations has been under phil schiller going back to the nineties i [TS]

00:26:44 ◼   ► mean III as long as shoulders been there i think shoulders been in charge of all [TS]

00:26:48 ◼   ► you know that the not that he runs it you know he's obviously got a lot of [TS]

00:26:52 ◼   ► responsibilities but ultimately whoever's in charge of developer [TS]

00:26:54 ◼   ► relations is a direct report to Phil Schiller and I can't help but think that [TS]

00:26:59 ◼   ► having the app store as a everything else related to the appstore being under [TS]

00:27:06 ◼   ► Eddie's group and review under Phil's group it just creates a crack that I [TS]

00:27:11 ◼   ► think the sub optimal you know week long process which was obviously I I you know [TS]

00:27:19 ◼   ► the app store is a huge success for Apple let's just look at this from [TS]

00:27:23 ◼   ► Apple's perspective and I'm not trying to make excuses for it I'm just saying [TS]

00:27:26 ◼   ► it objectively just no way you could argue that the app store especially on [TS]

00:27:31 ◼   ► iOS is a tremendous success [TS]

00:27:33 ◼   ► I mean it's in my opinion literally responsible for the fact that app is now [TS]

00:27:38 ◼   ► word that everybody knows it is a common it's you know it's just a word that [TS]

00:27:42 ◼   ► everybody knows that really wasn't the case before the iphone people didn't [TS]

00:27:47 ◼   ► talk about apps at least outside you know our sphere and here it's a huge [TS]

00:27:54 ◼   ► success [TS]

00:27:55 ◼   ► so I think a lot of the complaints that have come inside come on what he [TS]

00:27:58 ◼   ► complained about this thing is awesome [TS]

00:28:00 ◼   ► whereas I think putting it all under fill' eliminates that crack and it is a [TS]

00:28:05 ◼   ► lot easier to say look there's no but we can't pass the buck here we're the group [TS]

00:28:10 ◼   ► in charge of this this isn't great a week-long review process is you know [TS]

00:28:14 ◼   ► Apple can do better than that we can't you know we Apple can't say we don't [TS]

00:28:17 ◼   ► have the resources to do better than this we have billions of dollars we [TS]

00:28:22 ◼   ► couldn't should do better [TS]

00:28:23 ◼   ► absolutely i'm so around that time there was a reworked in the marketing [TS]

00:28:28 ◼   ► organization as well and you'll fill our took full responsibility for the app [TS]

00:28:30 ◼   ► store but at the same time you let someone like great jobs back was also [TS]

00:28:34 ◼   ► phenomenal took on full product marketing responsibilities cross the [TS]

00:28:37 ◼   ► range of apple products like iOS devices anymore and i think that a lot of them [TS]

00:28:41 ◼   ► to sort of focus down on these issues and avoid anything slipping through the [TS]

00:28:45 ◼   ► cracks but also [TS]

00:28:46 ◼   ► as Apple scales socialist phenomenal lady was phenomenal at craig Venter case [TS]

00:28:51 ◼   ► phenomenal but the amount of product that they have to ship now is [TS]

00:28:53 ◼   ► exponentially bigger than what the internship several years ago and they're [TS]

00:28:56 ◼   ► still human beings and they can't they can't look at everything all the time so [TS]

00:29:00 ◼   ► having people who have that more focused responsibility i think it is really [TS]

00:29:04 ◼   ► great like I for a long time all I wanted from Apple was a front-facing [TS]

00:29:07 ◼   ► vice president of App Store and what skills surely not keep any better than [TS]

00:29:12 ◼   ► that world because Phyllis it's funny because you have certain personalities [TS]

00:29:16 ◼   ► from the Apple groups like always seems like everything's group is slightly you [TS]

00:29:19 ◼   ► know louder shirts and a little a little looser going and filler is like very [TS]

00:29:23 ◼   ► very focused and and really cares about the user experience they don't have [TS]

00:29:27 ◼   ► these distinct personalities but giving him the app store and letting it run and [TS]

00:29:30 ◼   ► I think regardless of whether the organization has always been his lesson [TS]

00:29:34 ◼   ► focus down on that and say hey if if I'm waking up today and I want to make apps [TS]

00:29:38 ◼   ► for a phenomenal product and not just for developers but for users because if [TS]

00:29:41 ◼   ► I there's a plugin app I don't want that plug for a weekend with that bug fixed [TS]

00:29:45 ◼   ► immediately and be having to wait for a developer to get a review i feel bad for [TS]

00:29:48 ◼   ► the developer behind my bug fix this i think there's a really big facing [TS]

00:29:52 ◼   ► customer issue [TS]

00:29:53 ◼   ► what do you think so what do you think they're doing differently i think the [TS]

00:29:58 ◼   ► part that I think it's just they made personnel changes that they really [TS]

00:30:00 ◼   ► should have made years ago I mean likely when you do we need to hear what was [TS]

00:30:03 ◼   ► going on behind some of this like you we see the stuff on the outside but Apple [TS]

00:30:06 ◼   ► people inside Apple field of stuff feel the same kind of pain we do it in AC [TS]

00:30:09 ◼   ► decisions that don't make any sense of reversals and things like that and just [TS]

00:30:12 ◼   ► it kept coming back to sort of the same group people and and rewarding that [TS]

00:30:17 ◼   ► seems to have taken care of that so like I don't know if there is technical [TS]

00:30:20 ◼   ► issues they change to but it just seems like this really coincided with [TS]

00:30:23 ◼   ► reorganizing out it has to be there has to be procedural differences though [TS]

00:30:28 ◼   ► there has to be something that they're doing procedurally that is different [TS]

00:30:32 ◼   ► than what they were doing before it because it's it's just even just [TS]

00:30:35 ◼   ► throwing more reviewers at it if it was a backlog I don't think would result in [TS]

00:30:42 ◼   ► same day submissions i know i just was listening to ATP this morning and I know [TS]

00:30:48 ◼   ► Marco had the exact same experience where it he had a same-day approval of [TS]

00:30:51 ◼   ► an overcast update [TS]

00:30:53 ◼   ► which it just had the same day is it [TS]

00:30:57 ◼   ► that's just not how the app store looks so something is different procedurally I [TS]

00:31:01 ◼   ► i think that with this reorg the reorg put people in place who were willing to [TS]

00:31:06 ◼   ► institute the procedural changes that we're seeing and I think one of them it [TS]

00:31:10 ◼   ► has to be something where where they've enabled reviewers to sort of look at the [TS]

00:31:14 ◼   ► history of a developer i'm just guessing this i'm just a guess but let's say okay [TS]

00:31:19 ◼   ► here's a nap [TS]

00:31:21 ◼   ► it's from Marco Arment and here's the history of submissions that he's made [TS]

00:31:27 ◼   ► its a look at how many do you know this is a very popular app and here's how [TS]

00:31:31 ◼   ► many updates he has submitted he's never liked abused the system by like i like i [TS]

00:31:38 ◼   ► can't help but think that if you like started submitting builds daily that if [TS]

00:31:43 ◼   ► you just like every single like if you started submitting like the equivalent [TS]

00:31:45 ◼   ► of nightly builds yes you're not going to get same-day approval I think that [TS]

00:31:49 ◼   ► they're going to you know i would guess look at the history and put the brakes [TS]

00:31:53 ◼   ► on that and say no but if your history is wow that you've never been a problem [TS]

00:31:58 ◼   ► you know this is obviously a legitimate app here let's just make sure that there [TS]

00:32:04 ◼   ► are no crashers you know it's open it up and and go through and see that [TS]

00:32:07 ◼   ► everything works okay there you go you're you're through [TS]

00:32:10 ◼   ► yeah and it's I think it's exactly that i think it's it's putting together a [TS]

00:32:14 ◼   ► smart system and what I liked about cables tweet 2 is that caused the crash [TS]

00:32:18 ◼   ► crash was fixed then the app one out so it's not just they're not just so [TS]

00:32:21 ◼   ► suddenly opening the gates a fine to get rid of the backlog special apps out [TS]

00:32:24 ◼   ► there running those instruments and they're running those tests and they're [TS]

00:32:26 ◼   ► finding those things and then that flags and maybe they're paying better [TS]

00:32:29 ◼   ► attention to say we caught this blog I all the guys resubmitted let's go [TS]

00:32:33 ◼   ► nothing else was wrong with it and maybe just they got rid of people whose [TS]

00:32:36 ◼   ► opinions were not congruent or weren't easy to work with or word holding back [TS]

00:32:41 ◼   ► other people because it really it if you think about it linearly should not be a [TS]

00:32:44 ◼   ► preview or making choices about what is and what isn't proper user experience as [TS]

00:32:48 ◼   ► well it's all realms of other people at Apple much better position to do that [TS]

00:32:51 ◼   ► before and after every hits review so it getting out getting all that out of the [TS]

00:32:54 ◼   ► way and putting in that system and then just applying it i think is the key to [TS]

00:32:58 ◼   ► seeing now [TS]

00:32:58 ◼   ► yeah i think so but it's very very good news [TS]

00:33:02 ◼   ► and I just you know it's one of those rare things that there is no downside to [TS]

00:33:07 ◼   ► this whatsoever there is no so whatever they're doing an apple whoever if you're [TS]

00:33:12 ◼   ► listening and you work in developer relations the entire world of [TS]

00:33:18 ◼   ► third-party developers says thank you [TS]

00:33:21 ◼   ► yeah I mean I absolutely had to go back to you . they got the app store is a [TS]

00:33:24 ◼   ► phenomenal business for apple and developers do have pain . and it's [TS]

00:33:28 ◼   ► really hard it's not hard but it's hard emotionally to sort out a lot of friends [TS]

00:33:32 ◼   ► are developers and you'll go to WWDC and see the appstore labs and a developer go [TS]

00:33:36 ◼   ► in there and see I made a great app you're going to feature it and they like [TS]

00:33:39 ◼   ► what's your marketing plan developers don't need one you going to feature it [TS]

00:33:42 ◼   ► right there [TS]

00:33:43 ◼   ► they're like well will feel even if we do feature that's one week out of 51 you [TS]

00:33:47 ◼   ► know what are you doing for the other 51 weeks and that's the kind of thing that [TS]

00:33:50 ◼   ► absolutely can't really fix they'll never be able to let the matter how good [TS]

00:33:53 ◼   ► your app is they'll never be able to artificially make it app especially in [TS]

00:33:57 ◼   ► the climate we are now but they can fix a lot of things like search searches a [TS]

00:34:01 ◼   ► solved problem i type in 20 baht actually get to it but it should be this [TS]

00:34:05 ◼   ► no discussion about that anymore google can handle that I think alta vista [TS]

00:34:08 ◼   ► handle that but it's still something that's not workable on the app store and [TS]

00:34:13 ◼   ► I don't understand the technical reasons like I understand the infrastructure [TS]

00:34:16 ◼   ► reasons but you know there [TS]

00:34:19 ◼   ► why doesn't it wasn't their metadata layer that just the intermediates that [TS]

00:34:22 ◼   ► stuff and then finds goes to the old-school database system pulls likely [TS]

00:34:26 ◼   ► results and gives me that in search widens sloppy search nearest neighbor [TS]

00:34:29 ◼   ► all these things these can help developers if i search for twitter i [TS]

00:34:33 ◼   ► should get relevant results not just a linear like in it all this has twitter [TS]

00:34:37 ◼   ► the name I want we bought in that in that result and that sort of thing I [TS]

00:34:41 ◼   ► think that affects customers and effects developers and it's something that Apple [TS]

00:34:44 ◼   ► Apple absolutely knows about that and they feel that pain but those are sort [TS]

00:34:48 ◼   ► of things that i really hope they figure that fixed sooner rather than later it [TS]

00:34:51 ◼   ► they yeah that it's gotta be I hope so I hope that this is a sign that makes me [TS]

00:34:55 ◼   ► think that i would bet on them fixing the App Store search in the near future [TS]

00:35:00 ◼   ► just because it seems like somebody's paying attention to these little [TS]

00:35:04 ◼   ► long-standing issues and that's another one that's super long standing and I've [TS]

00:35:09 ◼   ► made the exact same argument I don't care how hard a check [TS]

00:35:13 ◼   ► uncle problem it is Apple is it cannot cry poor right yes they and and it is it [TS]

00:35:20 ◼   ► you know however hard it is it's obviously been solved and so that you [TS]

00:35:25 ◼   ► know the standard is the bar is google right and I should you should not be [TS]

00:35:29 ◼   ► able to get better search results by typing into Google box like your example [TS]

00:35:36 ◼   ► tweet bot iOS you should not have ios app you should not get be more likely to [TS]

00:35:42 ◼   ► be led to tweet pot then if you type Tweetbot in the app store it's got to be [TS]

00:35:46 ◼   ► that good and it's you know it can't be as hard as web search because web [TS]

00:35:50 ◼   ► searches searching everything you're only searching this I don't care how [TS]

00:35:53 ◼   ► many at you know million apps you have your only searching your own apps i I [TS]

00:35:57 ◼   ► just feel like Apple got burned by the whatever original algorithm they use for [TS]

00:36:01 ◼   ► search where they trusted the metadata from developers and open the door to [TS]

00:36:08 ◼   ► being scammed that's I mean it's a huge part of the problem with the search [TS]

00:36:11 ◼   ► results is that you get search results that are unrelated and if you actually [TS]

00:36:15 ◼   ► like look at the metadata it's that they've put like in in their list of [TS]

00:36:21 ◼   ► keywords that you know we want to be searched by they put competing app games [TS]

00:36:24 ◼   ► in which is supposed to be against the rules but it obviously doesn't get flag [TS]

00:36:27 ◼   ► yeah I mean to go back to your to your pointer to go i i i i believe is the [TS]

00:36:32 ◼   ► customers job to protect me even from myself so I really a very hesitant to [TS]

00:36:36 ◼   ► ever play user for something and if I'm doing something wrong [TS]

00:36:39 ◼   ► that's fine i'm doing wrong but its toll if I'm using a company like Apple I want [TS]

00:36:42 ◼   ► them to do everything possible to stop me from making mistakes and I don't even [TS]

00:36:46 ◼   ► need keywords like that that's part of the point is bewildering to me is that [TS]

00:36:49 ◼   ► you just and I hate saying this because it's so easy to say how you can fix [TS]

00:36:53 ◼   ► these things but i'm just talking about i type in Tweetbot without and i miss [TS]

00:36:57 ◼   ► the eat because I'm human and make a spelling mistake and it doesn't result [TS]

00:37:00 ◼   ► doesn't rely on keywords at all that just you have a database of things and [TS]

00:37:03 ◼   ► you know how to do nearest labor and search widening and basic things that [TS]

00:37:07 ◼   ► search has been doing for a decade and you know what was with the most popular [TS]

00:37:11 ◼   ► result is that's close to that one and you provide me with that result because [TS]

00:37:14 ◼   ► that's that's what i want and you kind of do that extra work to give me what I [TS]

00:37:18 ◼   ► want and it sort of feels like iTunes which is the the overarching instructor [TS]

00:37:24 ◼   ► all this was built the app store is built on the itunes store [TS]

00:37:27 ◼   ► originally designed to handle music all of this to me is almost like apple's [TS]

00:37:31 ◼   ► version of windows XP where you have just a legacy product that needs to [TS]

00:37:36 ◼   ► serve hundreds of millions of people with an incredibly diverse range of use [TS]

00:37:41 ◼   ► cases like jim dalrymple wants 10 versions of every ozzy osbourne song to [TS]

00:37:45 ◼   ► play exactly the one he wants whenever he wants it wants it but I i just want [TS]

00:37:49 ◼   ► Syria to say you don't play me the smooth criminal cover-up likely and it [TS]

00:37:52 ◼   ► just does it and I have zero music in my library and then there's some someone [TS]

00:37:56 ◼   ► who just bought an ipod nano at best buy and wants to think that on their windows [TS]

00:38:00 ◼   ► pc using itunes over a cable and you also on top of that you have billions of [TS]

00:38:05 ◼   ► dollars of transactions moving through it and the person at virgin music who [TS]

00:38:10 ◼   ► knows how to use the crazy backend of itunes the way Bloomberg terminal person [TS]

00:38:14 ◼   ► knows how to use Bloomberg and they just have to upload their entire music [TS]

00:38:17 ◼   ► catalog for that week and they think would want anything to change because [TS]

00:38:20 ◼   ► they know how to do it even if it is horrible and balancing all of that it's [TS]

00:38:24 ◼   ► super easy on the internet to say just fix itunes and just fix this i would not [TS]

00:38:28 ◼   ► want that job it just sounds like again like another one was impossible jobs to [TS]

00:38:32 ◼   ► me but it is one of those jobs at apple has to figure out and fix because it's [TS]

00:38:35 ◼   ► not getting any better [TS]

00:38:36 ◼   ► yeah you know it's it's just the fact of human nature where were a terrible [TS]

00:38:43 ◼   ► dishonest species clicks collectively you can't trust metadata I mean right i [TS]

00:38:49 ◼   ► mean this it sounds laughable but in the old days you know in the nineties there [TS]

00:38:53 ◼   ► is a time or search engines you you'd put the meta tag in your HTML and be [TS]

00:38:58 ◼   ► like meta and here you're supposed to list like a handful of keywords that are [TS]

00:39:02 ◼   ► like what is this page about and search engines would take those and actually [TS]

00:39:07 ◼   ► like trust them and so as soon as people figured out that the search engines [TS]

00:39:11 ◼   ► actually trust them they would just start loading it up with anything and [TS]

00:39:15 ◼   ► everything to get SEO it was keywords nothing it's ridiculous and of course [TS]

00:39:21 ◼   ► anything that can be abused is going to be abused and unfortunately the app [TS]

00:39:25 ◼   ► store it can be abused and it is it's you know you see at any time you type [TS]

00:39:30 ◼   ► like a popular apt name and always unrelated app show up and it's like what [TS]

00:39:33 ◼   ► the hell is that listed [TS]

00:39:35 ◼   ► yeah which is what google solved for x you they originally had like Authority [TS]

00:39:40 ◼   ► and now I think they're judging and social shares and other things like that [TS]

00:39:44 ◼   ► you try to determine the authority of the result and give people the results [TS]

00:39:47 ◼   ► that are widely respected not just the ones that are they have no data that [TS]

00:39:50 ◼   ► you're looking for right like that it's the actual actions of users that Google [TS]

00:39:55 ◼   ► trust including things like being able to see like okay you search for x y&z [TS]

00:40:01 ◼   ► and we made this the second result but you clicked it that's the one you click [TS]

00:40:07 ◼   ► and then I search for x y&z and it's the second result but it's the one I clicked [TS]

00:40:11 ◼   ► because I realized that what I want and they're like what that must be a good [TS]

00:40:14 ◼   ► result for x y&z maybe we should make that the top result for x y&z because [TS]

00:40:17 ◼   ► all these people are clicking you know they do things like that that's that [TS]

00:40:20 ◼   ► can't be cheated i guess you could try to cheat by having you know bots [TS]

00:40:25 ◼   ► clicking or whatever but google you know fights against it anyway at it needs to [TS]

00:40:29 ◼   ► be the app store needs to be as good as google search . yes for just wraps right [TS]

00:40:34 ◼   ► yeah they get but it's again like I don't know if you caught me search for [TS]

00:40:39 ◼   ► email but I was trying to search for email this morning to find something I [TS]

00:40:42 ◼   ► knew was there and it was inside the email app it's a nightmare and but you [TS]

00:40:46 ◼   ► gotta spotlight works fucking know whatever whatever they're doing it this [TS]

00:40:50 ◼   ► way there just has to be a better way of doing it and I know they walk this back [TS]

00:40:54 ◼   ► they're going to have this process because you're super concerned about [TS]

00:40:56 ◼   ► privacy where they would surface apps online for you if you are looking for [TS]

00:41:00 ◼   ► them but they they they know who has what app installed so if if the twitter [TS]

00:41:04 ◼   ► app is installed in everyone's life when you give me that first but if Tweetbot [TS]

00:41:07 ◼   ► is on is the second-most install twitter app in the iOS ecosystem show me that [TS]

00:41:11 ◼   ► second because likely i'm really happy with it let me take another break here [TS]

00:41:16 ◼   ► and thank our next sponsor it is our good friends at warby parker warby [TS]

00:41:21 ◼   ► parker makes buying glasses online easy and risk-free go to warby parker calm / [TS]

00:41:26 ◼   ► the talk show and order your FREE Home try on today I've got worried Parker's [TS]

00:41:33 ◼   ► I've got their great glasses that it could not be an easier way to shop for [TS]

00:41:38 ◼   ► glasses you go to the website and you start picking out the ones you want you [TS]

00:41:43 ◼   ► can pick up to five of them and if you only find like three you can disorder 3 [TS]

00:41:46 ◼   ► and they'll throw and they'll just take a guess and just [TS]

00:41:49 ◼   ► go into exercise then like two days later you get a box in the mail and it [TS]

00:41:53 ◼   ► has five tryon versions of these of the classes that you picked the five that [TS]

00:41:57 ◼   ► you picked you know we're just regular you know non-prescription lenses you go [TS]

00:42:01 ◼   ► you try mon you ask you know ask ask the people you do you live with your friends [TS]

00:42:05 ◼   ► UD like these do not like these you look in the mirror you find the ones you like [TS]

00:42:09 ◼   ► you send them all back and they already have a sticker you just put the sticker [TS]

00:42:13 ◼   ► on the same box it just goes right back to worry Parker with these trial ones [TS]

00:42:16 ◼   ► and then a week later so the ones that you picked come with your prescription [TS]

00:42:22 ◼   ► and that's it and it's so much cheaper than buying in like an eyeglass boutique [TS]

00:42:27 ◼   ► i think it starts at just 95 fox and they don't they don't upsell you on [TS]

00:42:33 ◼   ► coatings for the lenses you want coatings you want anti-glare you wanted [TS]

00:42:37 ◼   ► a nice line ever you just get the nice lenses with an anti-glare coating that's [TS]

00:42:40 ◼   ► just the default they have a titanium collection [TS]

00:42:44 ◼   ► these are like the metal ones that starts at just a hundred and forty five [TS]

00:42:47 ◼   ► dollars and that includes prescription lenses and that's with premium Japanese [TS]

00:42:51 ◼   ► titanium and French non rocking screws even pay attention to the little details [TS]

00:42:56 ◼   ► like putting nice cruise in there they also offer and it's that time of the [TS]

00:43:00 ◼   ► year where the sun's gettin out they offer prescription and non-prescription [TS]

00:43:04 ◼   ► sunglasses so even if you have twenty-twenty vision there's something [TS]

00:43:07 ◼   ► for you or be Parker you can get really good really cool sunglasses even if you [TS]

00:43:12 ◼   ► don't need prescription so you get good lenses anti-glare all of that you get [TS]

00:43:18 ◼   ► really cool-looking frames you get to try them on at home [TS]

00:43:21 ◼   ► nothing could be better it's really really great and if you even if you have [TS]

00:43:25 ◼   ► a strong prescription like I do I very strong prescription they offer uh [TS]

00:43:28 ◼   ► ultra-thin high index lenses so that you don't you're the actual lenses aren't [TS]

00:43:33 ◼   ► think back in the old days if you had a strong prescription the stronger [TS]

00:43:36 ◼   ► prescription the thicker lenses were that you got that when they come [TS]

00:43:39 ◼   ► coke-bottle glasses you don't get that warby parker they have high index that [TS]

00:43:43 ◼   ► means that they can do a strong prescription in a very thin lines I [TS]

00:43:47 ◼   ► could not be happier as a customer of warby parker they are just great [TS]

00:43:52 ◼   ► so go to war be part if you need glasses of any kind just go to Warby Parker . [TS]

00:43:55 ◼   ► com / the talk show and you'll get a free home try-on [TS]

00:44:00 ◼   ► and free shipping both ways and no obligation to buy so if you don't want [TS]

00:44:03 ◼   ► to buy you get five min don't like it no obligation [TS]

00:44:06 ◼   ► so once again warby parker calm / the talk show and I thank them for [TS]

00:44:10 ◼   ► sponsoring the talk show [TS]

00:44:13 ◼   ► uh what else is going on there's Google i/o yep i watched the keynote and for [TS]

00:44:24 ◼   ► the first time ever I really thought that Google did a good job i was the [TS]

00:44:30 ◼   ► first time I thought wow that was a really good keynote but I had I had [TS]

00:44:35 ◼   ► mixed feelings on like I thought some of the techniques I thought some of the [TS]

00:44:37 ◼   ► technologies were more impressive than the way that they were presented I could [TS]

00:44:43 ◼   ► see that and I do think that their their culture [TS]

00:44:47 ◼   ► I you know and again months away most companies work apple is the exception [TS]

00:44:50 ◼   ► where Apple tends to have fewer people on stage on Apple's pacing in a keynote [TS]

00:44:56 ◼   ► is always better than everybody else's and for someone like me who's default [TS]

00:45:01 ◼   ► keynote two watches an apple keynote it makes everybody else's seem a little [TS]

00:45:04 ◼   ► like come on tighten this up even a time it takes even the time it takes to pass [TS]

00:45:11 ◼   ► off to the next presenter it is longer in a google keynote than apple keynote [TS]

00:45:17 ◼   ► well tangentially like we do this thing's pretty Caldwell adjacent cell [TS]

00:45:20 ◼   ► and sometimes I help out where we transcribe CEO Tim Cook historically his [TS]

00:45:26 ◼   ► comments and i had to do that for [TS]

00:45:28 ◼   ► we have a site now Tesla central for elon musk's last conference call and it [TS]

00:45:32 ◼   ► was so difficult because Tim Cook is such a clean speaker and even must every [TS]

00:45:37 ◼   ► second word was like and and he would interrupt himself through half of you [TS]

00:45:40 ◼   ► half way through every sentence and it was incredibly hard to transcribe them [TS]

00:45:44 ◼   ► and it made me really appreciate this [TS]

00:45:46 ◼   ► how well apples like just not not just what they say but how polished they all [TS]

00:45:51 ◼   ► our speakers [TS]

00:45:52 ◼   ► yeah because ultimately in a transcription like that you're not doing [TS]

00:45:55 ◼   ► like a legal transcription where you're documenting every single word out of the [TS]

00:46:00 ◼   ► mouth you really want to get like a [TS]

00:46:02 ◼   ► here's what he meant to say transcription not that you want to put [TS]

00:46:05 ◼   ► words in his mouth but if he's you know adds an extra like or numb or something [TS]

00:46:09 ◼   ► like that you don't want that in the transcription what you're doing is [TS]

00:46:11 ◼   ► trying to make a transcription that's easier for your readers to learn what he [TS]

00:46:15 ◼   ► had to say like an idealized version of that what he said exactly exactly that's [TS]

00:46:19 ◼   ► the right way to do it and he had it's like with Tim Cook it's a lot closer to [TS]

00:46:24 ◼   ► the idealized version right out of his mouth [TS]

00:46:26 ◼   ► yeah and the same thing like so I i watch them it was super interesting they [TS]

00:46:30 ◼   ► have you chat apps and I'm i just don't need new chat apps i have so many of [TS]

00:46:33 ◼   ► them already so it would have been nice if those were sort of expansion of [TS]

00:46:37 ◼   ► existing services i understand this but they did this one duo which is just real [TS]

00:46:41 ◼   ► time it's like facetime but the minute the call comes in it's already streaming [TS]

00:46:44 ◼   ► live video and to me I just know I'm going to get people sending me junk like [TS]

00:46:48 ◼   ► they did their job specifically right away and you'll be no way to appoint I [TS]

00:46:51 ◼   ► don't think I don't know that's not gonna work on iOS though it won't but I [TS]

00:46:55 ◼   ► mean just the idea that like the idea of giving someone a direct like bacon they [TS]

00:46:59 ◼   ► can just pop up in your eyeballs to me as a recipe for disaster because he was [TS]

00:47:02 ◼   ► like you said before he was cannot be trusted this technology well let's go [TS]

00:47:05 ◼   ► through the stuff in order will start with the google home now this leak the [TS]

00:47:10 ◼   ► night before but it's not a surprise it is and it was nice sundar Pichai [TS]

00:47:14 ◼   ► actually called out [TS]

00:47:16 ◼   ► amazon inside amazon's been doing good work in this area it which is sort of a [TS]

00:47:22 ◼   ► tacit acknowledgement that this is a direct competitor it's not like a [TS]

00:47:27 ◼   ► tangential competitor it is absolutely a dead-on direct competitor to the Amazon [TS]

00:47:32 ◼   ► echo and that the court you know that the family of devices that amazon has [TS]

00:47:37 ◼   ► developed around it it is 8 so Google home is a little siracusa calls it a [TS]

00:47:43 ◼   ► weeble wobble remember the Weeble wobbles [TS]

00:47:45 ◼   ► yeah it looks to me like an air freshener the Weeble in her wobble but [TS]

00:47:48 ◼   ► they won't fall they don't fall down [TS]

00:47:51 ◼   ► ah so it's a little speaker pretty small surprisingly small could I thought when [TS]

00:47:56 ◼   ► they first showed the product shots i thought it was going to be more like [TS]

00:47:59 ◼   ► echo sized echo height and it's a lot smaller than the echo so you plug it in [TS]

00:48:04 ◼   ► it is and always listening speaker and you say like hey google to it and you [TS]

00:48:11 ◼   ► can start calm you know [TS]

00:48:14 ◼   ► a voice driven this just in conversation with it [TS]

00:48:18 ◼   ► yeah it was interesting to meet a couple vectors first amazon amazon has been [TS]

00:48:21 ◼   ► given a huge amount of credit for the Amazon echo and for alexa but what [TS]

00:48:26 ◼   ► always strikes me is that it is the US only product and i believe still [TS]

00:48:29 ◼   ► unilingual product and it's impressive what they do with it but the solution [TS]

00:48:33 ◼   ► set that they have to offer is so incredibly small compared to what Apple [TS]

00:48:37 ◼   ► or Google or offering with multilingual support and for example with the apple [TS]

00:48:41 ◼   ► TV series not only does multilingual support but they can do multiple [TS]

00:48:45 ◼   ► languages within the same query like I can I speak French too so i can in [TS]

00:48:49 ◼   ► French ask for an english movie title and that is an incredibly hard problem [TS]

00:48:52 ◼   ► to solve that Apple is solving and as far as i know Alexa is nowhere near so [TS]

00:48:56 ◼   ► yeah Alexis handles like sandals American English queries really really [TS]

00:49:00 ◼   ► well but I think it's impossible this point to not realize that just how far [TS]

00:49:04 ◼   ► ahead google really is and that sort of Technology and I'm hopeful that by [TS]

00:49:08 ◼   ► introducing this it won't it'll be an english-only American product that will [TS]

00:49:12 ◼   ► be something that becomes competitive internationally [TS]

00:49:16 ◼   ► I you know is google home us all right i think it might be starting that way I [TS]

00:49:22 ◼   ► want the whole thing was kind of weird to me because they interpret I I think [TS]

00:49:26 ◼   ► he was the one giving the the home pitch at least in the beginning was he started [TS]

00:49:30 ◼   ► off basically saying how wonderful it was that Google understood context and [TS]

00:49:34 ◼   ► he basically described the sequential inference engine that Siri launched with [TS]

00:49:38 ◼   ► like you you could do the kind of like that's what I meant by the presentations [TS]

00:49:41 ◼   ► was impressive technology the things that he that he said Google home could [TS]

00:49:45 ◼   ► do the things that serious done for years and things that Apple TV launched [TS]

00:49:49 ◼   ► with months ago and I i believe i firmly believe this technology is beyond what [TS]

00:49:54 ◼   ► Apple's doing with Syria right now but he didn't show me that he made it sound [TS]

00:49:58 ◼   ► like Google was invented the very basics of voice assistance and i will say and I [TS]

00:50:05 ◼   ► spoke about this last week on my show I guess it was two weeks ago but the last [TS]

00:50:10 ◼   ► episode with ben thompson who Ben Thompson is a bit is more of a bowl on [TS]

00:50:14 ◼   ► the echo and I know Marco Arment is too [TS]

00:50:19 ◼   ► and i think the difference i'm not i just got 1a few weeks ago at the because [TS]

00:50:23 ◼   ► those guys were saying how good it was and I really really do think that this [TS]

00:50:27 ◼   ► voice driven assistant thing is in the coming decade going to be it's like the [TS]

00:50:32 ◼   ► new touch [TS]

00:50:32 ◼   ► not that it's going to replace touch but it we're on the cusp of getting this to [TS]

00:50:36 ◼   ► be really useful and therefore it's it's definitely going to happen and so I'm [TS]

00:50:41 ◼   ► really want to stay up to date with what everybody's doing and it's easier for me [TS]

00:50:45 ◼   ► to do it cuz i'm in the US and I speak english so i can use the Amazons product [TS]

00:50:49 ◼   ► i think that those two are much happier with the echo than I am because they [TS]

00:50:56 ◼   ► have a lot of smart home stuff in their houses that that hook up to the echo and [TS]

00:51:01 ◼   ► i don't i don't have any smart light bulbs or anything like that and so [TS]

00:51:06 ◼   ► therefore what the echo does for me is almost nothing [TS]

00:51:09 ◼   ► it's you know i can get the weather and even that even with the weather it's [TS]

00:51:13 ◼   ► like a lot of times I just want to know the temperature because I can see [TS]

00:51:16 ◼   ► outside whether it's raining or not but I gets in our kitchen and we have you [TS]

00:51:20 ◼   ► know a window like like humans do so I could see what if it's sunny or overcast [TS]

00:51:25 ◼   ► rainy i just want to know how if I need a jacket and if I ask Alexa for the [TS]

00:51:31 ◼   ► temperature she gives me the whole weather including the temperature but [TS]

00:51:35 ◼   ► the temperature doesn't come until like halfway through the weather report and [TS]

00:51:38 ◼   ► all I you know it [TS]

00:51:39 ◼   ► yes sirree is better at stuff like that like you can ask Siri for the weather [TS]

00:51:45 ◼   ► and you get a whole weather forecast but if you just ask for the temperature [TS]

00:51:48 ◼   ► outside she'll just tell you the temperature and I've had to be more [TS]

00:51:51 ◼   ► useful there's there's several things I hear that at least for me or are really [TS]

00:51:56 ◼   ► interesting that Amazon again that product is stuck in your house and I [TS]

00:51:59 ◼   ► have Siri on my wrist to have it in my pocket I have it on my lap with my ipad [TS]

00:52:03 ◼   ► and maybe soon with the mac and i also that's why Siri goes with me everywhere [TS]

00:52:07 ◼   ► and that means that everything that i have connected to series with me [TS]

00:52:10 ◼   ► everywhere and i do have a lot of the connector technology in my house like I [TS]

00:52:13 ◼   ► have a lot of the few lightbulbs for example but also LED panels that i use [TS]

00:52:18 ◼   ► for video podcasting are connected to an ihome plug because you know there's no [TS]

00:52:21 ◼   ► Hugh lightbulb giant LED panels but because I named them correctly if I say [TS]

00:52:25 ◼   ► turn on my studio lights it knows that the plug is called the light too so it [TS]

00:52:29 ◼   ► just turns it on and something every light is on there and I say make the [TS]

00:52:32 ◼   ► lights purple [TS]

00:52:33 ◼   ► it does all those things and its way money like what are you using to drive [TS]

00:52:36 ◼   ► that sirree yes sirree does all that for me and how did you connect that to Siri [TS]

00:52:41 ◼   ► so it's eerie works through home kits or anything that's home kiddo where we'll [TS]

00:52:44 ◼   ► just we'll work with a series of commands with Syria has triggers and it [TS]

00:52:48 ◼   ► has rooms and it has advanced and has all sorts of really really fun a really [TS]

00:52:52 ◼   ► powerful stuff that you can use it already [TS]

00:52:54 ◼   ► I so I don't this is something I need to catch up on but I how do you configure [TS]

00:53:00 ◼   ► cell phone home kit is their home kidnap I don't even know so there's the [TS]

00:53:04 ◼   ► internally there's a home is a home out they haven't yet the rumor is you know [TS]

00:53:07 ◼   ► every year they say they're going to ship it and the rumors will ship this [TS]

00:53:09 ◼   ► year but you can configure it in any home kiddo we're out that i bought a [TS]

00:53:13 ◼   ► ten-dollar up off the app store called home that's really good that just shows [TS]

00:53:15 ◼   ► me every room in the house and every device that's connected to an every [TS]

00:53:18 ◼   ► state of it i can make quick changes and it very quickly so you is because I [TS]

00:53:21 ◼   ► honestly didn't wouldn't even know where to start like if a whole bunch of home [TS]

00:53:25 ◼   ► kit stuff showed up at my house and I plugged it in and I don't even know [TS]

00:53:28 ◼   ► where to start on that in that iOS you're saying you just you gotta get a [TS]

00:53:32 ◼   ► nap and so you got an app called home and home is a third-party app that you [TS]

00:53:35 ◼   ► pay ten bucks for and it uses apples home kit api's that they've been talking [TS]

00:53:40 ◼   ► about for a while to to allow you to just set this stuff up and use the [TS]

00:53:46 ◼   ► camera to scan the barcode on devices set up for you give it a name you sign [TS]

00:53:49 ◼   ► into a room you can have multiple houses set up at you you can to iCloud you can [TS]

00:53:54 ◼   ► control things remotely so that i'm not at home i can still use Siri on my phone [TS]

00:53:57 ◼   ► for example to control thought the lights in the house it works really [TS]

00:54:00 ◼   ► really well and because it's not for me i was that has big problems and that is [TS]

00:54:04 ◼   ► again they're us focus but it's very including that one could ever have a [TS]

00:54:08 ◼   ► presence in China because they have their own retailers i have their own [TS]

00:54:11 ◼   ► survey and I want a product that if I'm in Europe you know still works great for [TS]

00:54:14 ◼   ► me and if I'm traveling on business to orphan child I speak very bad manners by [TS]

00:54:19 ◼   ► speak a little bit mandarin and Syria supports that sporty brew it does all [TS]

00:54:22 ◼   ► these things to me that makes it much it has the potential to be a much greater [TS]

00:54:26 ◼   ► solution and I think so does google now than anything amazon is fielding Marco [TS]

00:54:31 ◼   ► described who are not google alexa that the as a sort of like a voice driven [TS]

00:54:36 ◼   ► command-line mean yes that it's in the same way that a command line at the [TS]

00:54:41 ◼   ► terminal you have to put the [TS]

00:54:44 ◼   ► the arguments in the exact right order it is rigid like that the command line [TS]

00:54:48 ◼   ► is not plain English you know you don't just type show me a list of the files in [TS]

00:54:54 ◼   ► this folder you have to type LS and if you type LS / r dash a you get all of [TS]

00:55:00 ◼   ► them and you know the arguments have to be the exact right way and then once you [TS]

00:55:04 ◼   ► learn those arguments to alexa in the right order to put them it is very very [TS]

00:55:09 ◼   ► reliable and it's you know it's all you know nearing a hundred percent accuracy [TS]

00:55:13 ◼   ► that that the voice recognition will recognize it will quickly parse it and [TS]

00:55:19 ◼   ► will quickly get the result back in the cloud but that's exactly why I think I [TS]

00:55:24 ◼   ► now i'm not going to say a dead end because they can obviously scrap it and [TS]

00:55:27 ◼   ► replace it with a new engine at some point but i just feel though that that [TS]

00:55:30 ◼   ► rigidity that's what Marco like that's what Ben Thompson likes about it that [TS]

00:55:34 ◼   ► it's dependable because you can learn it but I also feel like ultimately its [TS]

00:55:38 ◼   ► limiting because there's gonna be so many things we want to use these things [TS]

00:55:41 ◼   ► for and I I don't know I i know a lot of people out there every time I mention [TS]

00:55:47 ◼   ► that Syria is actually gotten a lot better and it's is noticeably improved [TS]

00:55:51 ◼   ► to me in every way both in terms of the speed like when i justjust want to and I [TS]

00:55:56 ◼   ► know attributing at all to Siri is is not quite right because like if I'm just [TS]

00:56:01 ◼   ► in my message and and I want i'm walking on the sidewalk so I want to dictate a [TS]

00:56:06 ◼   ► text message that's not really serie it's just the voice recognition but it [TS]

00:56:11 ◼   ► does go round trip to the cloud and it is so much faster than it used to be [TS]

00:56:15 ◼   ► it's really even local on the latest iPhones if you can connect it will still [TS]

00:56:18 ◼   ► watch dictation locally right we'll do some of it locally [TS]

00:56:20 ◼   ► I'm it's gotten so much better it's super useful to me but I actually do use [TS]

00:56:25 ◼   ► Siri quite a bit and there's so many things that Siri can do and and that if [TS]

00:56:30 ◼   ► i just take a guess whether you know that seems like something serious could [TS]

00:56:33 ◼   ► do i'm often right and one of them example is that Siri now knows the point [TS]

00:56:38 ◼   ► spreads for like NFL games NBA games so like if you will I wanted to know what [TS]

00:56:46 ◼   ► the . spread was for the second Golden State Warriors Oklahoma City game [TS]

00:56:50 ◼   ► because I wanted to see if it went up because everybody was expecting golden [TS]

00:56:54 ◼   ► state to win because they lost game one [TS]

00:56:56 ◼   ► and Cirie instantly knew the point spread and I thought wonderful extra can [TS]

00:57:00 ◼   ► do that [TS]

00:57:00 ◼   ► no no no chance this it's it's I used to be all the time to let go if i'm driving [TS]

00:57:05 ◼   ► i'll just use Siri and have an idea for an article just tell her to take a note [TS]

00:57:08 ◼   ► and it comes out well enough that I can quickly put an article together but [TS]

00:57:11 ◼   ► beyond that what i really like about it is it does do that sequential inference [TS]

00:57:15 ◼   ► so if I say turn on my studio lights it turns on the lights just in the studio [TS]

00:57:18 ◼   ► and I say makeup purple it knows that I'm still talking about the light so it [TS]

00:57:21 ◼   ► makes the lights purple if I say make them white it'll say I can't make them [TS]

00:57:25 ◼   ► white but i can turn them into sunlight and to me that that's kind of tedious [TS]

00:57:28 ◼   ► because like just understand that I need to have any way to do it don't give me [TS]

00:57:31 ◼   ► the back chat but at least he's smart enough to not do what I was complaining [TS]

00:57:34 ◼   ► about before that is to widen its search and figure out what i want and do that [TS]

00:57:38 ◼   ► even if it's not exactly what I was not doing exactly what I asked for [TS]

00:57:41 ◼   ► yeah so one of the things that Google home does that seems really interesting [TS]

00:57:47 ◼   ► is it integrates with chromecast's that you might have in your house and there [TS]

00:57:54 ◼   ► is an interesting demo in in the demo video they had were the there's a little [TS]

00:57:58 ◼   ► boy asking something some kind of question about space or something like [TS]

00:58:02 ◼   ► that and then he just said put it on the TV and it put whatever he was searching [TS]

00:58:07 ◼   ► for on the TV now some of that is a bit of a cheap because the TV you know at [TS]

00:58:14 ◼   ► least my TV but you you would actually have to already have picked the [TS]

00:58:18 ◼   ► chromecast is the hdmi input in the TV would have to already be on but still [TS]

00:58:23 ◼   ► that's pretty that's a pretty cool trick it [TS]

00:58:26 ◼   ► yeah there's a lot of things in there that seemed almost cause I magical and I [TS]

00:58:31 ◼   ► one of the big things especially the Amazon echo is the API access and you've [TS]

00:58:35 ◼   ► probably heard the same as I am that these rumors of Serie A p is for years [TS]

00:58:37 ◼   ► but out right now Apple has not shipped in a app Siri API so third-party [TS]

00:58:41 ◼   ► software and services are beyond homepage can't access it and that does [TS]

00:58:46 ◼   ► women what it can do but i'm wondering when we eventually do get that new apple [TS]

00:58:50 ◼   ► remote app will have sort of built the ability to control certain apple TV [TS]

00:58:54 ◼   ► through our iPhone because Apple is very good at sort of leveraging all the [TS]

00:58:57 ◼   ► technologies with things like continuity and hand off that will will get sort of [TS]

00:59:01 ◼   ► those abilities and maybe Google is using the same thing that you'll see [TS]

00:59:04 ◼   ► remote doesn't it turns it on that the hdmi throughput tells TV and everything [TS]

00:59:08 ◼   ► else to go to the right place and if you have things [TS]

00:59:10 ◼   ► back right setup it all works a little bit of credits that is as far as i know [TS]

00:59:13 ◼   ► it's not shipping for months though so it's still a preview never know how much [TS]

00:59:16 ◼   ► of a preview will actually be finished and ready enough to launch the product [TS]

00:59:20 ◼   ► was out the door yet nothing I don't think anything that they announced in [TS]

00:59:23 ◼   ► the keynote yesterday is shipping it even the software like Android and still [TS]

00:59:27 ◼   ► in beta and the device is quote later this fall or something like that even [TS]

00:59:34 ◼   ► the the chat apps are such i think they said summer or something like that [TS]

00:59:40 ◼   ► i do question big picture I mean I well do you think so now of the three have [TS]

00:59:47 ◼   ► Amazon Apple and Google now two of the three have announced this echo like [TS]

00:59:52 ◼   ► standalone voice assistant device and no screen just speaker you talk to it and [TS]

00:59:57 ◼   ► get audio out of it [TS]

00:59:58 ◼   ► device do you think Apple [TS]

00:59:58 ◼   ► device do you think Apple [TS]

01:00:00 ◼   ► would ship a product like that i mean like the rumors of them doing that for a [TS]

01:00:04 ◼   ► while and it was all mixed into I think the apple TV is was a really complicated [TS]

01:00:07 ◼   ► project they weren't many many directions with it you know that are [TS]

01:00:10 ◼   ► different than what they ultimately ship but there was this idea that it would be [TS]

01:00:13 ◼   ► the central home hub and with service wasn't nexus for controlling everything [TS]

01:00:17 ◼   ► within your house and ultimately didn't go that way but there's a lot of choices [TS]

01:00:20 ◼   ► that apple would have to make to make that product look at the apple TV they [TS]

01:00:24 ◼   ► very clearly said that you have to hold down this button when you talk to Siri [TS]

01:00:28 ◼   ► and that's fine when you're just sitting there in front of your TV with remote [TS]

01:00:30 ◼   ► but if you want a ubiquitous device that that's like echo or that's like the [TS]

01:00:34 ◼   ► Google home device you have to eliminate that you have to just let people talk to [TS]

01:00:38 ◼   ► it which means you have to have a live mic in the living room almost like [TS]

01:00:41 ◼   ► Microsoft did that with kinect as well [TS]

01:00:43 ◼   ► an apple is the company has to be willing to say we're going to put a live [TS]

01:00:45 ◼   ► mic in your living room and this is very counter to what they've done with their [TS]

01:00:49 ◼   ► products previously yeah i don't know i don't think Apple would do this and I'm [TS]

01:00:55 ◼   ► I i think that these voice driven assistants are absolutely positively [TS]

01:00:59 ◼   ► going to be there already useful but they're going to be way you know in 10 [TS]

01:01:03 ◼   ► years so now we're going to look back and say how do we how do we get by [TS]

01:01:06 ◼   ► without him I'm not sure that this standalone speaker microphone of devices [TS]

01:01:11 ◼   ► the form factor to do it because it doesn't seem to scale and I know people [TS]

01:01:16 ◼   ► ask i don't know i know some people were asking like what do you know what if you [TS]

01:01:20 ◼   ► have multiple of these google home devices you know one on each floor did [TS]

01:01:24 ◼   ► they work together and the answer is not yet [TS]

01:01:26 ◼   ► like I'm not quite sure that that's the answer to how you have this everywhere [TS]

01:01:31 ◼   ► you want it is by setting up these speaker devices that you know I almost [TS]

01:01:36 ◼   ► feel like the speaker devices should be dumb terminals not yes central hub [TS]

01:01:40 ◼   ► yeah I mean to have the speaker and say play the meeting i'm going to play this [TS]

01:01:44 ◼   ► song right now and then it comes out and it sounds good and it's there to help [TS]

01:01:47 ◼   ► listen but i don't think i think it should just be like a dumb terminal it [TS]

01:01:51 ◼   ► shouldn't really be the hub [TS]

01:01:52 ◼   ► yeah i went to a demo at nuance 60 in terms of the actual opposite of that is [TS]

01:01:57 ◼   ► going to add anything you want as a hell of a press event and I want to look at [TS]

01:02:00 ◼   ► it and they were showing their version of this and it was a couple years ago [TS]

01:02:03 ◼   ► but they wanted to make sure that if you were talking you know your kid couldn't [TS]

01:02:06 ◼   ► interrupt you so you could snap your fingers twice and you have a camera [TS]

01:02:10 ◼   ► three microphones beam for monument as you walked around it would stay locked [TS]

01:02:13 ◼   ► to you so you could talk and nobody else would get me crosstalking on that and it [TS]

01:02:17 ◼   ► seems like the most overwrought of all these possible solutions but then the [TS]

01:02:21 ◼   ► other day I was raising my arm to just stretch and I wanted to talk to i want [TS]

01:02:25 ◼   ► to ask Siri something so I said you know Cirie and because i was moving my arm my [TS]

01:02:28 ◼   ► Apple watch activated because i had an iphone with me the iphone activated by I [TS]

01:02:32 ◼   ► 9.7 inch iPad pro activated because the 12-inch was plugged in that activated as [TS]

01:02:37 ◼   ► well so I had lie i just said to turn on the lights and in all these 45 water [TS]

01:02:41 ◼   ► says we were said yes yes all at once the lights just went on so I don't know [TS]

01:02:44 ◼   ► which one was ultimately responsible for it but it means like there's just so [TS]

01:02:47 ◼   ► much potential for collision and and sort of figuring out what is the [TS]

01:02:51 ◼   ► behavior like how do you know which device is closest to me and you know [TS]

01:02:53 ◼   ► which one I'm talking to you because maybe my watch is closer but I didn't [TS]

01:02:56 ◼   ► move it so series not listening and maybe buy my iphone is across the room [TS]

01:03:01 ◼   ► in my mac is in my lap but i really am talking to my iphone and solving those [TS]

01:03:04 ◼   ► are interesting problems [TS]

01:03:06 ◼   ► yeah i would say it's exactly the point I was going to make is that ok i don't [TS]

01:03:09 ◼   ► think that this echo like speaker thing is the ultimate solution to this to the [TS]

01:03:15 ◼   ► what is the device you by to have this interaction with the voice assistant but [TS]

01:03:19 ◼   ► conversely i don't know that Apple's you know like let's just have hay and then [TS]

01:03:24 ◼   ► the name of the yeah I don't want to have to be put out hast you know [TS]

01:03:29 ◼   ► no sirree hey you know I I think I don't think that's the answer either to have [TS]

01:03:36 ◼   ► it on all of your devices because I've had the situation to where you try it [TS]

01:03:40 ◼   ► and multiple devices are plugged in and they all answer or you know the iphone [TS]

01:03:43 ◼   ► doesn't have to be plugged in anymore [TS]

01:03:45 ◼   ► yeah so I don't know what the answer is I you know it's but it's definitely [TS]

01:03:50 ◼   ► coming and I thought that some of the stuff that that they showed in that the [TS]

01:03:54 ◼   ► google home is really impressive but then some of it too is also it's it's so [TS]

01:04:01 ◼   ► hand-wavy it's like a serious it's like you know like I could see like the the [TS]

01:04:07 ◼   ► mom in the video she heard she got a notice that our flight was delayed by [TS]

01:04:11 ◼   ► half an hour [TS]

01:04:12 ◼   ► and it's like you know what number one nobody ever your flight is never delayed [TS]

01:04:15 ◼   ► by half an hour [TS]

01:04:16 ◼   ► like if it's half an hour delayed that you just bored late they don't give you [TS]

01:04:20 ◼   ► a warning if your flights donate it's like ours but i think they wanted to [TS]

01:04:24 ◼   ► make it like a nice happy story so its value flights delayed by half an hour [TS]

01:04:28 ◼   ► and so she said move my dinner reservation from 730 28 and it worked [TS]

01:04:33 ◼   ► and I could see that working because it's surely through opentable and I [TS]

01:04:37 ◼   ► think open tables ATP is would would allow that to work but there are there [TS]

01:04:42 ◼   ► other things that that they did that it just seemed like come on that's that's [TS]

01:04:46 ◼   ► too easy [TS]

01:04:47 ◼   ► I you know I i absolutely agree and one of the things about this technology is [TS]

01:04:52 ◼   ► it really is a parallel interface like we will still have our tactical [TS]

01:04:54 ◼   ► interfaces the natural language voice so powerful that will have these running in [TS]

01:04:58 ◼   ► parallel and we won't really see it we've taken years to evolve just a lot [TS]

01:05:03 ◼   ► of the basic things we now take for granted on the old mouse interfaces and [TS]

01:05:06 ◼   ► now on and on the two gesture-based interfaces and it'll take some time to [TS]

01:05:09 ◼   ► sort of one of the things I worry about is immediately like I forget it was this [TS]

01:05:12 ◼   ► demo or the other demo we're just said you know buy movie tickets and I'm [TS]

01:05:16 ◼   ► petrified this ever since the iMessage changes I'm yesterday I shared my [TS]

01:05:19 ◼   ► location with somebody by accident because it was instant and it wasn't it [TS]

01:05:23 ◼   ► wasn't a person that was a problem for but location is highly sensitive [TS]

01:05:25 ◼   ► information to be hitting that by accident and not having sort of a [TS]

01:05:29 ◼   ► confirm deny requests in between that was hugely problematic for me and the [TS]

01:05:32 ◼   ► same idea with you like just get movie tickets just make a reservation and I [TS]

01:05:35 ◼   ► can go back and say oh no don't make them but just did it we don't seem to [TS]

01:05:38 ◼   ► have all the steps that we have on our traditional interfaces get established [TS]

01:05:41 ◼   ► for this [TS]

01:05:42 ◼   ► yeah I know siracusa called out the get indian food and it was like yeah it'll [TS]

01:05:49 ◼   ► be at your house and it's like no but no confirmation is that what you're [TS]

01:05:52 ◼   ► ordering or what restaurant it's just ok there will be indian food in a bag on [TS]

01:05:58 ◼   ► your porch by the time you get home and it's like come on and it is the back [TS]

01:06:03 ◼   ► yeah it's one of those things it's really hard to do by voice and it would [TS]

01:06:06 ◼   ► have to it would necessarily require a lot of back-and-forth right over it it [TS]

01:06:11 ◼   ► should more or less be the same amount of back and forth that you would have if [TS]

01:06:15 ◼   ► you actually called the restaurant and talk to a person you can have a standing [TS]

01:06:19 ◼   ► like you could have gone to the trouble of presetting like this is my span order [TS]

01:06:22 ◼   ► if I don't see anything else is the auto but that's a lot of faffing work they [TS]

01:06:25 ◼   ► show off in the beginning and otherwise exactly to your point that there are [TS]

01:06:28 ◼   ► some times when it's faster just topic but because your brain is reading all [TS]

01:06:31 ◼   ► the information on the screen and can react to it you know with fingers and [TS]

01:06:34 ◼   ► taps faster than it could you have a long involved conversation with [TS]

01:06:37 ◼   ► something [TS]

01:06:37 ◼   ► yeah soldier i think i'm gonna buy one of these but I don't know that i'm going [TS]

01:06:42 ◼   ► to leave it on you know I don't know I've still got the echo downstairs but [TS]

01:06:46 ◼   ► there is you know i might as well mention it i mean because in light of [TS]

01:06:50 ◼   ► the you know I i just don't see how you can avoid the privacy implications to [TS]

01:06:56 ◼   ► this I'm and even above and beyond the do you trust amazon with it always on [TS]

01:07:02 ◼   ► microphone in your kitchen do you trust Google with this and you know the answer [TS]

01:07:06 ◼   ► obviously for many many people is yes you know and his google learning [TS]

01:07:10 ◼   ► anything more about you than it already knows if you're heavy [TS]

01:07:13 ◼   ► you know Google services user on but just think about it from like a law [TS]

01:07:17 ◼   ► enforcement angle this is life is a dream from the FBI was locking ourselves [TS]

01:07:22 ◼   ► right like because imagine if you're under investigation and FBI goes to [TS]

01:07:27 ◼   ► google with a warrant and says you know we're investigating this individual rene [TS]

01:07:32 ◼   ► ritchie I does he does he have a google home and if Google is legally compelled [TS]

01:07:39 ◼   ► to say yes then they can issue a warrant that says well we we would like to have [TS]

01:07:43 ◼   ► that microphone recording everything that you know please send us the 24-hour [TS]

01:07:48 ◼   ► mp3 file of everything that gets said every day in this house like that is [TS]

01:07:54 ◼   ► something that they could compel google to do [TS]

01:07:57 ◼   ► it's funny one of my favorite you know it's it's a result phenomenal because we [TS]

01:08:02 ◼   ► collect the Librium and they have christian bale in it and he's a graviton [TS]

01:08:05 ◼   ► cleric and they want to kill him at the end they say what's the easiest way to [TS]

01:08:08 ◼   ► get your weapon away from you [TS]

01:08:10 ◼   ► he says what he says to ask you for it and it's true with passwords any law [TS]

01:08:14 ◼   ► enforcement will tell you that often the easiest way to get somebody just asked [TS]

01:08:16 ◼   ► because we're happy to do a lot of things to ourselves just out of [TS]

01:08:19 ◼   ► convenience with no sense of security and that was one of the more troubling [TS]

01:08:22 ◼   ► aspects of the google i/o to me is that a lot of the things that they're doing [TS]

01:08:26 ◼   ► requires me to remove encryption in order to have it done what they showed [TS]

01:08:29 ◼   ► off their and i know we'll get to it later but they showed off their chat app [TS]

01:08:32 ◼   ► and they have an incognito mode and only when you go into incognito mode doesn't [TS]

01:08:35 ◼   ► have aunt and encryption and [TS]

01:08:37 ◼   ► that's because they want to do a lot of machine learning bots you know inside [TS]

01:08:40 ◼   ► that but that's me is done I i if I'm talking to you John and then I want to [TS]

01:08:44 ◼   ► ask about something I still I still want that part i want my communication with [TS]

01:08:48 ◼   ► you to B&N encrypted then if I address the bottom turn off the encryptions I go [TS]

01:08:52 ◼   ► back to talking to you turn it back on again and for the very reasons you [TS]

01:08:56 ◼   ► mentioned that i have a personal belief that our phones are are like hard drives [TS]

01:09:00 ◼   ► for our brains and that they should be covered with a privilege that is beyond [TS]

01:09:03 ◼   ► what spouses or priests or doctors or anybody enjoys in the lobby should just [TS]

01:09:07 ◼   ► be almost in violet and that their data should not be accessible to law [TS]

01:09:10 ◼   ► enforcement but we don't live in that world and and and the world were living [TS]

01:09:13 ◼   ► and now we are giving away and leaking so much data that all of these products [TS]

01:09:17 ◼   ► are huge concern I yeah I you know it's I I think that it's not going to keep [TS]

01:09:24 ◼   ► people from using it and there's also been questions you know is now that our [TS]

01:09:28 ◼   ► phones can listen to us is as law enforcement ever tried to compel Apple [TS]

01:09:33 ◼   ► or somebody else to turn your iphone into a bug [TS]

01:09:38 ◼   ► I don't think that's ever happened and i'm not you know but it's obviously a [TS]

01:09:42 ◼   ► concern now that we have these devices that are literally always listening to [TS]

01:09:46 ◼   ► us i mean if you see there Edward Snowden her documentary [TS]

01:09:49 ◼   ► no I haven't seen it it's great there's a scene in the very beginning and [TS]

01:09:52 ◼   ► they're filming him and its actual film of him doing the first interviews that [TS]

01:09:56 ◼   ► led to the articles i believe in The Guardian and right away there's an IP [TS]

01:10:00 ◼   ► phone on the table and he unplugs it takes it apart and they're saying why [TS]

01:10:03 ◼   ► are you doing that he said it has a speaker and they said it's not on he [TS]

01:10:06 ◼   ► goes what do you mean it's not on right i just sit on the opposite ends of these [TS]

01:10:09 ◼   ► things and he would put his blanket over his head and his password because they [TS]

01:10:12 ◼   ► were cameras outside the windows and he's like you don't understand the [TS]

01:10:16 ◼   ► degree to which we are doing surveillance on you that's creepy [TS]

01:10:20 ◼   ► what's the name of the documentary citizen for citizen 5s something like [TS]

01:10:25 ◼   ► that i haven't seen I don't I can't really say why because it's something [TS]

01:10:29 ◼   ► I'm interested in and I love good documentary but it's terrific and I know [TS]

01:10:34 ◼   ► that there's the feature film is coming out soon with ya [TS]

01:10:36 ◼   ► edward norton right is an Edward Albert implant I'm a dead ringer Reese yeah and [TS]

01:10:43 ◼   ► all these things go through your mind that you and apples taking great pains [TS]

01:10:45 ◼   ► to take care of securing their building systems that they they themselves cannot [TS]

01:10:50 ◼   ► get it [TS]

01:10:50 ◼   ► two and that's the thing is that you might trust Google with your data but [TS]

01:10:54 ◼   ► once someone else has your data I can take responsibility for losing my own [TS]

01:10:58 ◼   ► data but when somebody else has it [TS]

01:11:00 ◼   ► I even if they don't do anything bad with the employees at that company or or [TS]

01:11:03 ◼   ► that company gets exploited or some place that they're using to store data [TS]

01:11:08 ◼   ► gets broken into this did it creates this disability for that information to [TS]

01:11:11 ◼   ► get even further out it's just one step removed it's one step less safe and that [TS]

01:11:16 ◼   ► those are really we don't think about it because convenience is such a good [TS]

01:11:19 ◼   ► selling point but eat this is super valuable things that's most valuable [TS]

01:11:23 ◼   ► thing that we have is our information and and and I really worried about a lot [TS]

01:11:26 ◼   ► of these products and what they'll turn us into yeah so the next thing they did [TS]

01:11:29 ◼   ► announce when you mention it it's their new chat app it's you know effectively [TS]

01:11:33 ◼   ► it's like they're what Google has had a lot of chat apps over the years so [TS]

01:11:38 ◼   ► they're starting over with a new one it's called a low a alll oh thanks for [TS]

01:11:45 ◼   ► hello [TS]

01:11:46 ◼   ► I get a obviously hello [TS]

01:11:49 ◼   ► not a bad name i like it but they've wiped the slate clean this is not google [TS]

01:11:54 ◼   ► hangouts this is a new thing it's a chat app so it's sort of a cross between I [TS]

01:11:59 ◼   ► message and like whatsapp or something like that and it's not spaces we [TS]

01:12:03 ◼   ► introduced I think three days before this one which also has chat features [TS]

01:12:06 ◼   ► yeah that's it curious that they had that they release spaces before this and [TS]

01:12:11 ◼   ► then didn't talk about spaces in the keynote at all I haven't really looked [TS]

01:12:15 ◼   ► closely its paces yet but I've heard from a couple people that I should [TS]

01:12:18 ◼   ► because it looks like a really you know seems like a really useful thing I just [TS]

01:12:21 ◼   ► have so much fatigued it's like the virtual real estate is free so people [TS]

01:12:25 ◼   ► can build as many things as they want but it's almost like if you if you have [TS]

01:12:27 ◼   ► a garden and you're tending it and somebody gives you another garden and [TS]

01:12:30 ◼   ► got a 10 that in another garden and then another garden and you start forgetting [TS]

01:12:33 ◼   ► about the first one and it feels that way with all these programs like I still [TS]

01:12:36 ◼   ► have people contacting me on hangouts no google wave anymore thankfully but you [TS]

01:12:41 ◼   ► know there was google buzz and this google spaces and they just and people [TS]

01:12:45 ◼   ► have expectations once you use that if they send you a whatsapp message or a [TS]

01:12:48 ◼   ► snapchat that you're gonna get back to them and there's just more and more [TS]

01:12:51 ◼   ► proliferation of all these services and it doesn't like it's slowing down and [TS]

01:12:54 ◼   ► just demands on our attention ridiculous [TS]

01:12:56 ◼   ► yeah and it's not doing anything coherent with you and I understand it [TS]

01:13:00 ◼   ► easier for them to launch two separate service but it's going back to work talk [TS]

01:13:03 ◼   ► about with apple [TS]

01:13:04 ◼   ► it's not their job to do things that are easy for them is their job to do things [TS]

01:13:07 ◼   ► that are better for me and my world maybe baring it all in black would be [TS]

01:13:10 ◼   ► the best thing but you know Google could make a product that is coherent than [TS]

01:13:13 ◼   ► that produces these features and gets rid of one that they'll find this [TS]

01:13:16 ◼   ► valuable anymore that would be better for me as a customer [TS]

01:13:20 ◼   ► the thing about aloe is the privacy thing that you said so there's two modes [TS]

01:13:26 ◼   ► in a low and the default mode includes like that did the you know what's new is [TS]

01:13:31 ◼   ► that includes Googlebot interaction and so you can like at Google and you know [TS]

01:13:37 ◼   ► in the middle of your chat and get answers to questions that you could ask [TS]

01:13:41 ◼   ► Google i can imagine that being useful but it seems weird that it's the default [TS]

01:13:47 ◼   ► and then they call the other mode incognito mode which to me is very [TS]

01:13:53 ◼   ► problematic I I really really don't like using that and I know that the term [TS]

01:13:58 ◼   ► comes from chrome where that's what they called the private mode for your tabs [TS]

01:14:04 ◼   ► and I guess they're you know if you want to be aa give them the benefit of the [TS]

01:14:12 ◼   ► doubt that's why they chose the word incognito but to me that calling [TS]

01:14:17 ◼   ► incognito it puts a slightly negative connotation on it that it's you know [TS]

01:14:22 ◼   ► that it did that's something that you use for something that you want to keep [TS]

01:14:26 ◼   ► secret or something where you want to be anonymous you want to hide and it's it's [TS]

01:14:31 ◼   ► sort of carries like a negative like a negative connotation to me [TS]

01:14:35 ◼   ► whereas the word private which is what I think they should call it and i think it [TS]

01:14:39 ◼   ► should be the default is well of course you want privacy [TS]

01:14:42 ◼   ► yeah you know who doesn't want privacy and you know as as Christopher I'm going [TS]

01:14:47 ◼   ► to watch his last name sorts or your hands to do you pronounce his name not [TS]

01:14:51 ◼   ► sure you know who he is now he's a privacy advocate and he's yes super good [TS]

01:14:58 ◼   ► follow i'll put his twitter in the show notes [TS]

01:15:02 ◼   ► thank you but as he described it yesterday it the default mode of a low [TS]

01:15:09 ◼   ► which is encrypted but it's not end-to-end encrypted so the privacy mode [TS]

01:15:14 ◼   ► and the way like iMessage works [TS]

01:15:16 ◼   ► I think the way what's app works is end-to-end encrypted so if i send a [TS]

01:15:19 ◼   ► message on my message to you it is encrypted leaving my phone and it isn't [TS]

01:15:25 ◼   ► decrypted until it gets to your phone and in between like when it's in Apple's [TS]

01:15:32 ◼   ► hands it is in an encrypted state that they can read that's end-to-end [TS]

01:15:36 ◼   ► encryption apples really only there to facilitate the one you know connecting [TS]

01:15:40 ◼   ► your Apple ID to your phone [TS]

01:15:44 ◼   ► it's just a route and its end-to-end encrypted that's you know the term is [TS]

01:15:48 ◼   ► exactly what it sounds like we're at the day makes it impervious to person to [TS]

01:15:51 ◼   ► person in the middle attacks with you an important thing right [TS]

01:15:54 ◼   ► so if somebody you know hacks my or star fuck you know if i'm in starbucks and [TS]

01:15:59 ◼   ► i'm using the Wi-Fi and somebody else you know as you know is reading all the [TS]

01:16:03 ◼   ► stuff that goes through the Wi-Fi router all they see is the encrypted version of [TS]

01:16:08 ◼   ► the message the default mode for a low that includes the Googlebot by [TS]

01:16:14 ◼   ► definition in order to have this interaction with the Googlebot it is [TS]

01:16:17 ◼   ► over https but it's encrypted from you to Google server then google sees what [TS]

01:16:24 ◼   ► you type and then Google encrypts it to send it on to you [TS]

01:16:28 ◼   ► that's like exactly how the FBI want all of these services that's exactly what [TS]

01:16:33 ◼   ► the FBI has been pushing for in this entire argument and maybe you know not [TS]

01:16:39 ◼   ► just the FBI here in the US but law enforcement you know like minded law [TS]

01:16:42 ◼   ► enforcement in Europe and elsewhere and I'm certainly that the Chinese certain [TS]

01:16:46 ◼   ► that the Chinese government would like to be messaging services work like that [TS]

01:16:50 ◼   ► too because if it's only secure over-the-air from me to google and then [TS]

01:16:57 ◼   ► it's unencrypted on google site then then if Google is served a warrant to [TS]

01:17:01 ◼   ► say let us see these messages were really it was really you know we're [TS]

01:17:05 ◼   ► conducting an investigation between john gruber and a rich either running a some [TS]

01:17:10 ◼   ► kind of scam we need to see their messages they sit there they are right [TS]

01:17:15 ◼   ► maybe I understand why google's doing it in the because it'd be better if they're [TS]

01:17:20 ◼   ► all about machine learning in the more data you feed that the better it is and [TS]

01:17:23 ◼   ► they're getting access to add to what we're typing how are typing it when [TS]

01:17:26 ◼   ► we're typing it at all those discussions it really made fee [TS]

01:17:29 ◼   ► an enormous scale it feeds their machine learning and artificial intelligence [TS]

01:17:33 ◼   ► projects but yeah they're giving me a free service in exchange and convenience [TS]

01:17:37 ◼   ► is always at war with security but to your point that what Google wants here [TS]

01:17:41 ◼   ► happens to be what everybody else wants and you could make a case that who will [TS]

01:17:45 ◼   ► protect it but google is bound by bylaws and we don't know what those laws are [TS]

01:17:48 ◼   ► going to be yet but also google is subject to abuse and we saw with the NSA [TS]

01:17:51 ◼   ► then they started having access to this day they didn't just use it for [TS]

01:17:54 ◼   ► legitimate and noble government purposes but they used to keep track of my [TS]

01:17:57 ◼   ► ex-girlfriends and spy on people to do things and that you can say that won't [TS]

01:18:01 ◼   ► happen but the best way for that not to happen is what Apple's doing with they [TS]

01:18:04 ◼   ► themselves do not have access to it [TS]

01:18:06 ◼   ► yeah that's it's exactly right and i know for a fact that I message was [TS]

01:18:12 ◼   ► architected with that in mind it was you know the the high-level top one of the [TS]

01:18:18 ◼   ► top bullet items was we need to design this system from the ground up so that [TS]

01:18:22 ◼   ► we can't we cannot see these messages even if compelled to do so by a warrant [TS]

01:18:27 ◼   ► and facetime to which is why it's allowed to be using the medical injury [TS]

01:18:30 ◼   ► because end-to-end encrypted and there's there's no chance for someone to [TS]

01:18:32 ◼   ► intercept of the and have private data we may be doing this with all their [TS]

01:18:36 ◼   ► services systematically yeah so I really I IE I there's no other way for Google [TS]

01:18:44 ◼   ► to do this with the bot I don't think unless you know where I guess there is [TS]

01:18:47 ◼   ► are there are other ways where it would have to be like you said like where [TS]

01:18:50 ◼   ► everything I typed us to land and encrypted yeah the only the at Google [TS]

01:18:54 ◼   ► once are not and I really feel like that they should and it doesn't seem like [TS]

01:18:59 ◼   ► they're doing it i think that they should use do something visual like you [TS]

01:19:03 ◼   ► know the way that I message does green bubbles for SMS and blue bubbles for I [TS]

01:19:08 ◼   ► messages they should do something to make clear what what is and an encrypted [TS]

01:19:13 ◼   ► and what is not and I really added later dropped the ball [TS]

01:19:17 ◼   ► by doing this the the way that they're doing it and then it sort of deliberate [TS]

01:19:20 ◼   ► but I really do feel like it's it's a problem I mean it's a service that I [TS]

01:19:25 ◼   ► wouldn't you know I wouldn't want to rely on and to your point I mean using [TS]

01:19:29 ◼   ► the term being on the incognito it it's baffling to me because they're using [TS]

01:19:32 ◼   ► your phone number is unique identifier and that means that your definition that [TS]

01:19:36 ◼   ► you're not a common yeah I'm messaging you incognito mode we still know who [TS]

01:19:40 ◼   ► each other are there's no identity question [TS]

01:19:42 ◼   ► right it's it's not incognito it's really a problematic use of the word i [TS]

01:19:45 ◼   ► really do think so because it's not the same as chrome chrome when you go into [TS]

01:19:48 ◼   ► incognito mode you really are anonymous release you know if it works the way [TS]

01:19:52 ◼   ► it's designed I don't know and obviously that could be a bug well even there like [TS]

01:19:55 ◼   ► it stops your history and it stops the cookies but unless you're using some [TS]

01:19:59 ◼   ► form of a tractor and all those things blockers it's not stopping the web for [TS]

01:20:03 ◼   ► monitoring your progress in general you have to go incognito and block [TS]

01:20:05 ◼   ► everything else [TS]

01:20:06 ◼   ► yeah and it doesn't you know it doesn't route you through some kind of an [TS]

01:20:10 ◼   ► anonymizing service either your IP address still just your IP address you [TS]

01:20:13 ◼   ► know but it is cut off from their regular cookie stashin and etc music [TS]

01:20:17 ◼   ► history then next the the sibling oh by the way we should say that Apple [TS]

01:20:22 ◼   ► actually I think that's called his privacy board in case the one who [TS]

01:20:25 ◼   ► started yes there is stuff are you mean yes [TS]

01:20:28 ◼   ► yeah I get its new private window [TS]

01:20:31 ◼   ► yeah but again it's if it did the their use of incognito and aloe is really not [TS]

01:20:37 ◼   ► that it's not that similar to to chrome and like you said your stolen you know [TS]

01:20:41 ◼   ► still your phone number and it's yep it you know guys I say thumbs down thumbs [TS]

01:20:47 ◼   ► down on the architectural design of a low or at least the the default should [TS]

01:20:52 ◼   ► be flipped in my opinion the default should be what they call private mode [TS]

01:20:55 ◼   ► and then you should be able to turn on you know having give me some help from [TS]

01:21:00 ◼   ► google bot mode and then there should be a very very clear visual indication that [TS]

01:21:04 ◼   ► you're no longer private yeah the whole the whole like again like I said that [TS]

01:21:09 ◼   ► the technology was impressive but the presentations i think that the dude did [TS]

01:21:12 ◼   ► not do the many services it's unclear to me like you and I are chatting on I [TS]

01:21:16 ◼   ► message and I'm researching a squatting reminds me almost of those really really [TS]

01:21:19 ◼   ► early adventure games where you're standing on the edge of the forest and [TS]

01:21:22 ◼   ► River one side and you type and pick up the sword and it does that it's just [TS]

01:21:26 ◼   ► it's not always an optical or we replace that those aren't our games running [TS]

01:21:29 ◼   ► where we replaced that with easier for more direct want to make relation and [TS]

01:21:33 ◼   ► it's not clear to me exactly what you'd like you said or or Syracuse's said [TS]

01:21:37 ◼   ► about the car is not clear to me how efficient this one communication will be [TS]

01:21:40 ◼   ► there will be specific cases where it's very useful but do I want my entire chat [TS]

01:21:44 ◼   ► experience assumed with these little use cases that I'm I might not ever make put [TS]

01:21:48 ◼   ► to use [TS]

01:21:50 ◼   ► yeah so the sibling app to a low is [TS]

01:21:53 ◼   ► duo and it is you know I think it's very fair to say it's their answer to [TS]

01:21:57 ◼   ► facetime it is a live video chat I don't know if I there might be an audio mode [TS]

01:22:04 ◼   ► I I mean it doesn't demo as well but you know live video is a companion to a low [TS]

01:22:10 ◼   ► so i'm guessing it still uses your phone number is identifier it is going to be [TS]

01:22:14 ◼   ► cross-platform and iOS and Android and like you said earlier you hinted at it [TS]

01:22:20 ◼   ► they have a feature they call knock-knock preview which me a set if I [TS]

01:22:23 ◼   ► call you it will start the video on me and the notification that you get you [TS]

01:22:31 ◼   ► know when it rings or whatever you know says you know when i'm i'm not knocking [TS]

01:22:35 ◼   ► you it'll already be show you where i am who i am and what I'm doing it you'll [TS]

01:22:41 ◼   ► already have the video to look at I don't know how who thought this was a [TS]

01:22:45 ◼   ► great like I understand they use like get someone's kids as a demo but I don't [TS]

01:22:48 ◼   ► know who decided that they had anybody has the right to put like video on my [TS]

01:22:51 ◼   ► home screen without my consent or my locks without my consent it's you [TS]

01:22:54 ◼   ► we know people it's not commanded up well for us well yeah right like if I [TS]

01:23:01 ◼   ► know you're having a meeting not like my phone rings all of a sudden it's every [TS]

01:23:07 ◼   ► guy English on my home screen right it's not going to work well it's an [TS]

01:23:11 ◼   ► interesting demo and like you said it may not be may not be a good feature and [TS]

01:23:15 ◼   ► and on iOS I don't it's a 99.999 percent certain there's no way that's gonna work [TS]

01:23:21 ◼   ► because there's no there you know that's something that's only going to be on [TS]

01:23:24 ◼   ► Android yeah well you have to have the Apple than sitting there waiting for the [TS]

01:23:27 ◼   ► person to call which . kind of defeats the purpose right if you're already in [TS]

01:23:31 ◼   ► the app they could do it but otherwise there's you know it's just going to be a [TS]

01:23:33 ◼   ► standard notification again another separate application [TS]

01:23:39 ◼   ► yeah well I kind of you know it's the same reason that face x a separate [TS]

01:23:43 ◼   ► application application it it is but apple doesn't have you know facetime [TS]

01:23:47 ◼   ► plus an app like hang out at all he does very similar things to this I mean it's [TS]

01:23:51 ◼   ► just it's layer upon layer of google communication at this point [TS]

01:23:54 ◼   ► yeah i think it's interesting to me that they're doing it and I wonder you know [TS]

01:23:59 ◼   ► they didn't but unlike with amazon in the echo or they they called it out they [TS]

01:24:03 ◼   ► didn't mention apple and facetime but it's especially with the duo and [TS]

01:24:06 ◼   ► I think it's you know it's fair to say that aloe is as much a competitor to [TS]

01:24:10 ◼   ► whatsapp and line and all the other you know there's so many messaging apps that [TS]

01:24:15 ◼   ► are out there [TS]

01:24:17 ◼   ► you can't just say it's a direct answer to I message and I message is a little [TS]

01:24:20 ◼   ► different message doesn't have stickers and it's really more about replacing SMS [TS]

01:24:24 ◼   ► text messaging a but with duo it's impossible not to talk to talk about [TS]

01:24:30 ◼   ► this and not mention facetime and it looks like space line space is great [TS]

01:24:34 ◼   ► just looks like this time [TS]

01:24:35 ◼   ► yeah and I just think that they're answering for android users need that [TS]

01:24:39 ◼   ► you know that this is that's like a cool thing that iphone users have been using [TS]

01:24:44 ◼   ► for years and you know there hasn't been a good answer for android users and now [TS]

01:24:50 ◼   ► there will be in it it's it's confusing because facetime you mean with the [TS]

01:24:55 ◼   ► stories well known steve jobs announced I was going to be an open standard and [TS]

01:24:58 ◼   ► much to the surprise of the engineering sitting in the audience at the time and [TS]

01:25:01 ◼   ► then Apple got sued by root of x and basically the interior architect the [TS]

01:25:05 ◼   ► entire system based on you know [TS]

01:25:07 ◼   ► rocketalk at Texas patent law and i believe they gone to court three times [TS]

01:25:11 ◼   ► i'm not sure what the status is now but it it really hamstrung the roadmap for [TS]

01:25:15 ◼   ► facetime it gets years later we have facetime audio now but we don't have [TS]

01:25:18 ◼   ► facetime conference calls and it's a whole sort of really obvious features [TS]

01:25:21 ◼   ► that Apple just being sued to oblivion by these companies not been able to roll [TS]

01:25:25 ◼   ► out and the the technology behind do was super interesting to me and they're [TS]

01:25:30 ◼   ► using WebRTC I think that's what they're doing in the way that they're [TS]

01:25:33 ◼   ► implementing it really really interesting but it's a little need to [TS]

01:25:37 ◼   ► evolve to and skype has got all these features and hangout says conference [TS]

01:25:41 ◼   ► calls and i'm not sure what the exact difference is why they don't get sued [TS]

01:25:44 ◼   ► the way that Apple has but it it really does sort of open up that that sort of [TS]

01:25:48 ◼   ► cross-platform dynamic that you want from services like these [TS]

01:25:53 ◼   ► yeah definitely so be interesting to see what kind of uptake it gets I kind of [TS]

01:25:59 ◼   ► salute them i feel like these are focused apps and that point is very [TS]

01:26:03 ◼   ► clear and it's you know sort of the opposite of what was that that that [TS]

01:26:09 ◼   ► thing that google built a couple years ago and it eventually disappear but it [TS]

01:26:12 ◼   ► was like a wave [TS]

01:26:14 ◼   ► yeah that's a google wave yeah right it's the opposite of wave it's the [TS]

01:26:18 ◼   ► antithesis where wave was so [TS]

01:26:19 ◼   ► nebulous and so grandiose in its ambitions that it they lost the point of [TS]

01:26:26 ◼   ► hey I'm looking at this thing and I just don't get it [TS]

01:26:29 ◼   ► I mean it's like wiki chapters strange it was super ambitious but it really was [TS]

01:26:34 ◼   ► not a good product [TS]

01:26:35 ◼   ► I mean it was a fascinating like research endeavor but as just nowhere [TS]

01:26:40 ◼   ► near as cohesive as a product needs to be whereas these new apps are so [TS]

01:26:44 ◼   ► super-focused ok it's it's you know it's messaging [TS]

01:26:48 ◼   ► oh and it's you know video you know like FaceTime yeah you almost like unit [TS]

01:26:54 ◼   ► asker's and your Apple again seems they never put facetime on Android people [TS]

01:26:59 ◼   ► still want my message on Android and you know Apple historically has not been [TS]

01:27:02 ◼   ► great services and not been created cross-platform apps so wanting those two [TS]

01:27:06 ◼   ► things together is a curious choice you know when you hear people complain about [TS]

01:27:09 ◼   ► it at google has been really good about putting apps in iOS and his profound [TS]

01:27:13 ◼   ► business reasons for why they do that but their apps have not been great on [TS]

01:27:17 ◼   ► iOS do from the design where they insist on making them very android like you [TS]

01:27:22 ◼   ► know Roboto and with a lot of this and the hamburger buttons to the performance [TS]

01:27:25 ◼   ► of like hangouts has gotten better but hanging out with a dumpster fire for [TS]

01:27:29 ◼   ► many for far too long so eight having the stripped-down apps could mean that [TS]

01:27:34 ◼   ► they're actually decent apps on iOS and then you saw you solve that [TS]

01:27:38 ◼   ► cross-platform problem [TS]

01:27:39 ◼   ► yeah we'll have to see but again later this summer not not available now know [TS]

01:27:44 ◼   ► what else we have here we got then Android n they now get going to let the [TS]

01:27:50 ◼   ► internet name it i think that was the channel [TS]

01:27:52 ◼   ► yeah that seems weird i don't know what that I don't know that's it seems pretty [TS]

01:27:59 ◼   ► stupid to me i'm guessing that they already have a name and that they're [TS]

01:28:02 ◼   ► just saying that they're letting the internet named it the teller or not a [TS]

01:28:07 ◼   ► big Gators nutella though it's a it's a trademark and there's no use cat became [TS]

01:28:12 ◼   ► the license agreement [TS]

01:28:13 ◼   ► well maybe a so maybe that's what they'll do maybe they'll you know pay [TS]

01:28:17 ◼   ► pay the Nutella peanut nutella people are just going to get you screw it let's [TS]

01:28:22 ◼   ► do it i'm trying to think what it from the android and I have my notes here I'd [TS]

01:28:28 ◼   ► the one thing that was interesting to me the most interesting thing that [TS]

01:28:32 ◼   ► he showed were these i forgot to call it but it's like instant app some yeah [TS]

01:28:37 ◼   ► we're actually streaming apps [TS]

01:28:39 ◼   ► yeah and that that if you architect your android app the way that you know it's [TS]

01:28:45 ◼   ► this is a new a new thing but if you architect you you can divide your appt [TS]

01:28:51 ◼   ► up into slices and you know more or less component-wise your app it can load just [TS]

01:28:57 ◼   ► the component that it needs to do something and will more or less loaded [TS]

01:29:02 ◼   ► like a webpage so it'll just load right over the air and just need all of a [TS]

01:29:07 ◼   ► sudden you're in the app but it hasn't downloaded the entire app it's just a [TS]

01:29:12 ◼   ► you know the piece that it needs to do a thing so maybe like if you're open table [TS]

01:29:17 ◼   ► i forget what demos they use but if you're open table it could just show you [TS]

01:29:22 ◼   ► the screen that you use to make a reservation and you pick a time and then [TS]

01:29:26 ◼   ► you're in you know you're in with the reservation and then if you want the [TS]

01:29:30 ◼   ► rest of the app you can say give me the rest of the app and it'll download the [TS]

01:29:33 ◼   ► whole thing yet it it's really amazing to me because a lot of us have been [TS]

01:29:37 ◼   ► there where we want to wear out we're traveling maybe we're roaming we have a [TS]

01:29:41 ◼   ► poor connection we want to do something but we just don't happen to have the app [TS]

01:29:44 ◼   ► installed and go to the App Store and it's you know you have one bar and [TS]

01:29:47 ◼   ► trying to download it you just watch anything try to turn it just wish you [TS]

01:29:50 ◼   ► had that app installed you remember to do at the hotel on Wi-Fi and it's so it [TS]

01:29:54 ◼   ► is an absolute problem but to me the bigger picture that here is that we've [TS]

01:29:57 ◼   ► been seeing for a while and you've been talking about for a long time how it [TS]

01:30:00 ◼   ► used to be websites and then just things started happening over HTTP and it [TS]

01:30:03 ◼   ► became web services new AP is and endpoints and maybe they would show up [TS]

01:30:07 ◼   ► on the web but maybe they show up on apps or maybe they would surface and [TS]

01:30:10 ◼   ► some other type of client and it really really change the fundamental meeting of [TS]

01:30:14 ◼   ► what it meant to be a web service and now that's been happening with apps we [TS]

01:30:18 ◼   ► saw with extensibility on iOS were previously you had to you know take a [TS]

01:30:22 ◼   ► photo go out to a photo app make an edit go to another photo of making ethical [TS]

01:30:26 ◼   ► back to you maybe go to pinterest or to tumblr and share it and it was super [TS]

01:30:30 ◼   ► inconvenient but you went to all these different destination at we're now [TS]

01:30:34 ◼   ► thanks to extensibility you to pull out the features of a nap you don't ever [TS]

01:30:37 ◼   ► have I use P calc in shade now I'd never go to the pcap I is shared a social [TS]

01:30:42 ◼   ► networks using the share sheet i never actually launch social network [TS]

01:30:45 ◼   ► apps and has profound meaning to the brands of those apps because they no [TS]

01:30:49 ◼   ► longer control those experiences and you know maybe it'll show up on my watch on [TS]

01:30:52 ◼   ► my or overcast might be on my car plate dashboard and the logic and the [TS]

01:30:56 ◼   ► interface layers are totally decoupled and the binary has been separated out [TS]

01:31:00 ◼   ► into all these features and now these features are being streamed you know [TS]

01:31:04 ◼   ► increasing rules world's being strained back almost like like web services and [TS]

01:31:08 ◼   ► it makes you really question what a nap will be no nevermind five years from now [TS]

01:31:12 ◼   ► but two or three years from now and what that means for developers and services [TS]

01:31:16 ◼   ► it's fascinating to me it's a really neat trick i'm not quite sure if it's a [TS]

01:31:19 ◼   ► good idea or not like is it something Apple would do I don't know because [TS]

01:31:23 ◼   ► Apple is pretty because it doesn't even ask you if you want the app it just all [TS]

01:31:27 ◼   ► of a sudden you're in it like in the same way that when you tap URL it just [TS]

01:31:31 ◼   ► takes you to the webpage this do tap URL and it if the you know it's sort of like [TS]

01:31:36 ◼   ► the way that you know like with like Twitter the twitter addict can say hey I [TS]

01:31:41 ◼   ► own the twitter.com domain name so now let the user choose whether tapping that [TS]

01:31:46 ◼   ► a tweet URL takes you to the webpage or opens the twitter app right to the tweet [TS]

01:31:51 ◼   ► so that's what this is doing on Android except it's letting you run apps you [TS]

01:31:57 ◼   ► haven't even installed yet I don't think Apple would allow that even not the [TS]

01:32:00 ◼   ► technology behind it aside [TS]

01:32:02 ◼   ► I just don't think Apple would do it because they don't want to there there [TS]

01:32:06 ◼   ► so conservative about letting native software running on the device [TS]

01:32:10 ◼   ► yeah i like the Google+ almost seem like you're cashing like you're going out [TS]

01:32:14 ◼   ► grabbing a bit of a of a webpage treating it a bit like an absolute [TS]

01:32:17 ◼   ► performs better or maybe has advantages or access that a webpage wouldn't get [TS]

01:32:22 ◼   ► and that's true apple III one of the every year there's a technology that [TS]

01:32:26 ◼   ► fascinates me in WC and two years ago was extensibility and last year it was [TS]

01:32:30 ◼   ► all the on the app thinning stuff the app slicing and on-demand resources [TS]

01:32:34 ◼   ► because we were starting to see that like you don't have to download [TS]

01:32:37 ◼   ► everything every ipad version the interface just to get the iphone app and [TS]

01:32:41 ◼   ► you don't have to download the 32 bit if you're running a 64-bit device and you [TS]

01:32:45 ◼   ► don't have to download 10 levels of all you need is one and you start to think [TS]

01:32:49 ◼   ► about that like on Apple TV where if your kid is playing and you don't ever [TS]

01:32:52 ◼   ► want to see a dialog that says you're out of space please go to leave [TS]

01:32:55 ◼   ► something that's just terrible experience so it's [TS]

01:32:58 ◼   ► handling all that stuff dynamically in the background and even multitasking now [TS]

01:33:02 ◼   ► is just in time multitasking not the old concept of multitasking anymore and this [TS]

01:33:06 ◼   ► is becoming almost like a real-time world where you don't have to preload a [TS]

01:33:09 ◼   ► bunch of apps you can have a bunch of features and i agree with you i don't [TS]

01:33:12 ◼   ► think apple will do it in this way but I think extensibility and the way the [TS]

01:33:15 ◼   ► creative ways they've been using it and it's into its under putting a lot of [TS]

01:33:18 ◼   ► technologies in iOS 9 like the the the game recording for example is run [TS]

01:33:23 ◼   ► through an extension so the game has no idea what you're recording no access to [TS]

01:33:26 ◼   ► your movie executives will be split out into a separate separate screen warning [TS]

01:33:30 ◼   ► recording functionality [TS]

01:33:31 ◼   ► I think that's that that's sort of that future that we're going to we're not [TS]

01:33:34 ◼   ► going to be bound by these binary blobs on our screens anymore [TS]

01:33:37 ◼   ► there's over here i found it in my notes it's called Android instant apps [TS]

01:33:41 ◼   ► yep and I one of the things that interesting about me is this the big [TS]

01:33:44 ◼   ► picture that it is a full embrace of the native app as an important thing by [TS]

01:33:49 ◼   ► google who's known as a web company [TS]

01:33:52 ◼   ► yes um it's just to me it's a tacit acknowledgement that that native apps [TS]

01:33:58 ◼   ► are better than web apps because there is that this is a way that native apps [TS]

01:34:02 ◼   ► are getting a lot more Webbie it to put it one way where you don't get the same [TS]

01:34:07 ◼   ► way that you don't have to download you don't install a webpage you just go to [TS]

01:34:11 ◼   ► the URL and loads this is the same thing is you don't have to worry about [TS]

01:34:14 ◼   ► installing an app you just app URL and and a part of the app just instantly [TS]

01:34:18 ◼   ► loads and it's an instant you know to me it's just tacit acknowledgement that [TS]

01:34:22 ◼   ► native apps are superior on especially on mobile devices and I think I don't [TS]

01:34:30 ◼   ► they announced it but i think there was that whole thing about android apps on [TS]

01:34:32 ◼   ► Chrome as well and you know what does that mean because chrome to me was like [TS]

01:34:36 ◼   ► the most google of operating system it was a cloud-first web-centric operating [TS]

01:34:39 ◼   ► system but you start running android app so what does that mean about the future [TS]

01:34:42 ◼   ► of those clouds centric your web apps [TS]

01:34:45 ◼   ► yeah well I think it's maybe it's wrong to describe that is the most googly it's [TS]

01:34:49 ◼   ► the most Webbie it's the yes you know and there's a lot of people and for a [TS]

01:34:53 ◼   ► lot of years it seemed like Google as a company was sort of dominated by people [TS]

01:34:58 ◼   ► who have that a the web is the future you know everything's going to run in a [TS]

01:35:02 ◼   ► browser tab eventually mindset [TS]

01:35:05 ◼   ► and I think that what we're seeing is that google is that that's no longer [TS]

01:35:09 ◼   ► true of google here is so Chromebooks will be able to run android apps will [TS]

01:35:13 ◼   ► feature arrive later this year and that's me is really really interesting [TS]

01:35:17 ◼   ► yeah but I wonder though how how well that's gonna work you know with the [TS]

01:35:22 ◼   ► system and I had been awhile since I've tried an android tablet but it just [TS]

01:35:26 ◼   ► seems to me like so many so many android apps are meant to be run on the only [TS]

01:35:31 ◼   ► meant to be run on the phones [TS]

01:35:33 ◼   ► I mean I guess what they could do is just open like show like a phone sighs [TS]

01:35:37 ◼   ► slice of the Chromebook you know like just make like a little cell phone [TS]

01:35:43 ◼   ► dimension window [TS]

01:35:45 ◼   ► I don't know doesn't really have windows they just have tabs [TS]

01:35:48 ◼   ► yeah i mean i think the companies are trying to do stuff like this for a while [TS]

01:35:52 ◼   ► there was a rumor that webos was going to run on HP computers when they first [TS]

01:35:55 ◼   ► bought the company and I didn't really go anywhere but this is it i think again [TS]

01:35:59 ◼   ► to your point it's like this there's still things that native apps do that [TS]

01:36:03 ◼   ► that web-based technologies don't do [TS]

01:36:05 ◼   ► yeah well alright before we wrap up let's let me thank our third and final [TS]

01:36:09 ◼   ► sponsor of the show and this is wealthfront wealthfront is an automated [TS]

01:36:15 ◼   ► investment service with over three billion dollars in client assets under [TS]

01:36:20 ◼   ► management it is passive and low-cost so what you do you should use wealthfront [TS]

01:36:28 ◼   ► to invest your money for the long term [TS]

01:36:30 ◼   ► this isn't like day trading it's the opposite clients love wealthfront [TS]

01:36:33 ◼   ► because the automation allows them to just set it and forget it leading to [TS]

01:36:37 ◼   ► better long-term results not for the short-term not from day trading and [TS]

01:36:42 ◼   ► research shows that when individuals attempt to time the market and just [TS]

01:36:47 ◼   ► buying and selling all this stuff individual stocks and predicting what's [TS]

01:36:50 ◼   ► going to go up what's going to go down they underperform the averages like the [TS]

01:36:54 ◼   ► S&P 500 index funds because of a higher cost because when you're actively [TS]

01:36:59 ◼   ► trading and selling and buying you your pay transaction costs on every one every [TS]

01:37:03 ◼   ► one every trade and you pay higher taxes and you make mistakes with timing the [TS]

01:37:09 ◼   ► market wealthfront charges no Trading Commission's and performed over 2.5 [TS]

01:37:13 ◼   ► million free trades for our clients and 2015 alone [TS]

01:37:17 ◼   ► that's over 20 million dollars in saved fees at just eight dollars a trade which [TS]

01:37:22 ◼   ► is a low-cost they charge an advisory fee of 0.25 percent one quarter of one [TS]

01:37:28 ◼   ► percent on assets above 10 grand and clients can get an additional five [TS]

01:37:34 ◼   ► thousand dollars managed free for each friend they invite who ends up finding [TS]

01:37:39 ◼   ► their account and if you sign up using this URL wealthfront dot-com / the [TS]

01:37:45 ◼   ► talkshow wealthfront dot-com / the talk show you'll just by starting out get up [TS]

01:37:51 ◼   ► to fifteen thousand dollars instead of 10,000 managed fee-free so up to fifteen [TS]

01:37:57 ◼   ► thousand dollars you get pay no fees 15,000 above you pay a management fee of [TS]

01:38:04 ◼   ► just one quarter of one percent that is so much below the normal rate that you [TS]

01:38:10 ◼   ► get from a financial advisor it's absurd [TS]

01:38:13 ◼   ► so you pay low fees they optimize the investment strategy to minimize your [TS]

01:38:17 ◼   ► taxes in the long run and maximize the amount of money that you're going to [TS]

01:38:22 ◼   ► make a long run on your investment [TS]

01:38:24 ◼   ► so if you are looking for a better smarter way to invest your money for the [TS]

01:38:28 ◼   ► long-term go to wealthtrack.com / the talk show my thanks to them I anything [TS]

01:38:36 ◼   ► else that you notice the google i/o what I had this sort of general feeling when [TS]

01:38:41 ◼   ► I was watching this and I don't know if I have the same feeling in wdc that [TS]

01:38:44 ◼   ► we're sort of getting to this point where were we're getting most of the [TS]

01:38:48 ◼   ► functionality we need out of these devices and the announcements that are [TS]

01:38:50 ◼   ► being made are you know they're not startling technologies and even worse [TS]

01:38:54 ◼   ► like the first time you saw the apps for the first time you saw series with the [TS]

01:38:57 ◼   ► first time you saw some of the multi-touch or technologies they were [TS]

01:39:01 ◼   ► just so different than what we've seen before and now we're seeing things that [TS]

01:39:06 ◼   ► are either filling in the gaps and other vendors make that you know maybe they [TS]

01:39:09 ◼   ► don't have already or their things that just build on and maybe bots and machine [TS]

01:39:13 ◼   ► learning our are the big things now but they're sort of factory into apps that [TS]

01:39:17 ◼   ► we we know and use already and reminded me of the talk you had i think it was [TS]

01:39:22 ◼   ► last week about iphone 7 and the internet is just falling over itself [TS]

01:39:25 ◼   ► saying oh it's going to be boring it's gonna look the same and I wouldn't look [TS]

01:39:28 ◼   ► in the last three galaxy phones all [TS]

01:39:30 ◼   ► the same because we're getting to a point where we know how phone should [TS]

01:39:33 ◼   ► look if Apple wanted to they can make a triangle wouldn't be boring but would be [TS]

01:39:37 ◼   ► stupid to use so and so I just wonder how much of this is really gonna be [TS]

01:39:41 ◼   ► exciting as the very early days of the frontier days of mobile technology and [TS]

01:39:46 ◼   ► how much we're gonna complain about boredom really where we're getting just [TS]

01:39:49 ◼   ► exactly what we need now I think there's a huge chunk of the technology press and [TS]

01:39:54 ◼   ► I you know this not just the people who write about it but some of the [TS]

01:39:57 ◼   ► enthusiasts who follow this stuff who have a just a childlike attention span [TS]

01:40:05 ◼   ► and an es for novelty that is as bears no relation to the general public and [TS]

01:40:13 ◼   ► it's and they miss the forest for the trees really because it's there so much [TS]

01:40:18 ◼   ► that is interesting on these devices if you dig into them and get into the [TS]

01:40:22 ◼   ► details and so many people just want to hear just show me what it looks like and [TS]

01:40:27 ◼   ► let me see if it looks new or not and if it doesn't then it's boring and it's [TS]

01:40:30 ◼   ► just absurd and other products aren't like that this is a sign that it's and [TS]

01:40:35 ◼   ► of course there was in the early years that of course the iphone changed more [TS]

01:40:39 ◼   ► dramatically in the first five years you know when they would go from like that [TS]

01:40:43 ◼   ► the 3gs to the iphone four [TS]

01:40:46 ◼   ► I mean it was a huge really dramatic just look at the device physical change [TS]

01:40:51 ◼   ► went from non-retina retina the went to a flat back with the you know the [TS]

01:40:56 ◼   ► antenna on the outside of the side [TS]

01:40:58 ◼   ► well it's we're not going to see changes like that anymore because it's becoming [TS]

01:41:02 ◼   ► closer to you know they've gotten it down and they know what form factor [TS]

01:41:05 ◼   ► wants to be and just look at like the car industry like you know nobody did [TS]

01:41:10 ◼   ► new porsche 911 comes out and yeah but nobody who follows car says oh my god [TS]

01:41:14 ◼   ► it's just like last year's 911 [TS]

01:41:16 ◼   ► it's it's a it's ridiculous and when somebody like blackberry did the [TS]

01:41:21 ◼   ► blackberry passport was a big square phone and a bunch of people that all [TS]

01:41:24 ◼   ► blackberrys willing to take risks it looks different than nobody bought it [TS]

01:41:27 ◼   ► and only used it because we we we say we want these things but we don't think why [TS]

01:41:32 ◼   ► mcdonald's is so popular and the thing that's in Apple of course they're [TS]

01:41:36 ◼   ► working on phones that have a higher screen to the casing ratio and i'll ship [TS]

01:41:40 ◼   ► them eventually but you read some of the articles and [TS]

01:41:43 ◼   ► just delete the bat the bezels and double size the battery and that's why [TS]

01:41:47 ◼   ► would Apple has to do to be successful iphone 7 and then you open up [TS]

01:41:50 ◼   ► iFixit and you you show them all the technology and this phone and you're [TS]

01:41:54 ◼   ► like you would you want to do again [TS]

01:41:56 ◼   ► yeah i just cut off the bezels on the top and bottom okay but what about these [TS]

01:41:59 ◼   ► parts of the phone where are they gonna go like you are you chopping off all [TS]

01:42:03 ◼   ► that all the battery that's in there and all the sensors that are in there are [TS]

01:42:07 ◼   ► going to compact the down just push them and hope that they somehow fit in any [TS]

01:42:10 ◼   ► way they did these aren't rational well-thought-out arguments that are [TS]

01:42:13 ◼   ► being made this was a very emotional and very likely superficial and and I'm [TS]

01:42:18 ◼   ► wondering how much we're gonna have to put up with that frankly some I'm not [TS]

01:42:21 ◼   ► looking forward to some temper I I I don't know either and it is it if if the [TS]

01:42:28 ◼   ► iphone i don't want to get lost in the woods on iphone 7 speculation but if [TS]

01:42:32 ◼   ► it's true as widely leaked by the so far by the the things that have leaked out [TS]

01:42:37 ◼   ► of the supply chain that the iphone the next iphone I mean I'd you know we keep [TS]

01:42:42 ◼   ► calling it the seven I don't know that the get quality is from seven especially [TS]

01:42:44 ◼   ► if it does look so similar to the iphone 6 and success but if it does largely [TS]

01:42:49 ◼   ► look like the six and success it will be new because this will be the first time [TS]

01:42:54 ◼   ► they've stuck with the general form factor for three products you know three [TS]

01:42:59 ◼   ► years in a row so that is new territory but i really do think it's it over every [TS]

01:43:06 ◼   ► single year people die every day every year there's an S every one of the s [TS]

01:43:11 ◼   ► years so far people I've seen people and I you know people not trying to visit [TS]

01:43:15 ◼   ► not trying to be jerks not trying to be a clickbait you know just readers are [TS]

01:43:21 ◼   ► just people on twitter has a man i don't think that they're going to sell a lot [TS]

01:43:23 ◼   ► of these because it looks just like last year's but the people normal people [TS]

01:43:27 ◼   ► don't buy a new iphone every year I just can't repeat that enough and I'd I [TS]

01:43:31 ◼   ► almost think that every two years is starting to become a stretch that you [TS]

01:43:35 ◼   ► know people just don't buy new seven hundred dollar phones every two years [TS]

01:43:40 ◼   ► yeah and it's i went back and looked because i remember this this board now [TS]

01:43:45 ◼   ► and narrative and it was the iphone 5 and iphone 5 rebuilt the iphone from the [TS]

01:43:50 ◼   ► atom up it went to the bigger screen it had the chamfered au Apple didn't have [TS]

01:43:54 ◼   ► to spend an awful lot of money basically rebuilding that entire phone people [TS]

01:43:57 ◼   ► no it's still around Rhett yeah you ask for a ratio yeah boring around director [TS]

01:44:02 ◼   ► I was I don't care about LTI don't care about the camera don't care about the [TS]

01:44:04 ◼   ► screen being sixteen by nine I don't care about the chamfered edges still [TS]

01:44:07 ◼   ► around direct sale [TS]

01:44:09 ◼   ► I've heard this from so many people at Apple it's absolutely institutionalized [TS]

01:44:13 ◼   ► in the company's thinking is that they just do they there don't do new just for [TS]

01:44:19 ◼   ► the sake of new the only reason they changed something is if they're [TS]

01:44:22 ◼   ► convinced that it's better and that's why things like the macbook / powerbook [TS]

01:44:30 ◼   ► form factor has been so incredibly stable since the titanium powerbook [TS]

01:44:34 ◼   ► which was like what like 2001 or something [TS]

01:44:37 ◼   ► I mean it's you know it's very close to like the 911 porsche 911 of of Apple is [TS]