147: ‘iTools or Whatever’, With Special Guest Jim Dalrymple
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what a week once a week so I thought that we would be talking about by
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interview with the craig federighi in an EQ and apple software quality and we can
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get to that later but obviously this is this is a week when there's actually a
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very clear i can't wait to get to that later
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so let's I mean for anybody who's had their head in the ground all week or
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anybody who I guess is listening you know I guess you always have to preface
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this podcast because who knows when somebody's gonna listen to you know go
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back and listen old episodes but this was the week where tuesday night Apple
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published an open letter from Tim Cook revealing that the FBI and it has
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obtained a court order to compel Apple to support long story short supply the
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FBI with a custom version of iOS that would help them break the passcode of an
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iphone 5c that was owned by or wasn't really owned by was used by one of the
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shooters in the San Bernardino incident a few months ago right and apple is
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saying that you know the day they have helped in cooperating with law
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enforcement many times in the past and I think they might still in the future but
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in terms of value know what they're willing to do supplying in a
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more-or-less writing malware for iOS is a line that they don't want to cross and
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then haul he'll listen
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well I i have a lot of respect for apple for for standing up for you know for
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what they believe in
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they they could just as easily have have you know gone along with it and kept
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quiet all right but they didn't
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yeah I I brought up you know it's funny thing and we can write about this too
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it's an interesting i took an interesting strategy this weekend during
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fire but I've been very active have a lot of posts on this but i didn't write
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like a feature of a column or article it's all just links and my commentary
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interspersed in there with without really writing one big article and I
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expected like when I woke
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wednesday morning i thought well i gotta write and i have to write like a big
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piece about this and as I started like reading everything that was out there I
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was like you know it look one way to put it would be that I spent the week
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blogging not writing
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yeah you know what i mean and I in a way I feel like it was it was a better use
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of my time in a better a service to the readers of daring fireball because i
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found so many good articles that other people had written that we're making a
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point I wanted to make that rather than remake them myself why not just point
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them to them and then add my two cents on this better one of the points I
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didn't make it and i really think it's important for people who listen to our
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shows or read our websites because I think overwhelmingly the people who like
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reading fireball or the loop and listen to the talk show are already on our side
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and that they and that they have a basic enough grasp of the way encryption works
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that they see apples . but I really can't emphasize enough how many you know
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how I don't wear an echo chamber here with the people who agree with this and
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if you get outside and go to the real world where people don't understand
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encryption the support for apple is not is as clear cut or blanket you know and
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it's dangerous for a politically that they really are going out on the land
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yeah they really are and it's it's it's it's not funny i guess but it's when you
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look at at the case that the the FBI chose to use this on i mean they were
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very deliberated they they wanted something that would fire up the public
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so much against apple and in some ways that's worked you know people are saying
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in some circles people are saying that Apple should comply because these were
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bad people and we need to stop at people but there's bigger issues than that it's
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not just this one issue
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yeah it's not so much maybe maybe fired up against apple is the wrong way to put
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it not equivalent with your words but it's a little bit more that that people
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would universally side with the FBI and similar the FBI has got to be able to to
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get at these peoples phones
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and it really is a just perfectly crafted case from the FBI's perspective
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because it was a terrible insult everybody agrees with that I mean the
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Apple goes out of its way to say this is a terrible incident and you know we'll
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do anything we can that we think is within the law and within our the
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interest of maintaining overall security for our users to help but let's just
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face it i mean the fact that these were people from a Muslim background it it
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makes it even worse there's there's an element to enter let you know as opposed
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to if it was the guy remember it was just like a week or two prior to that if
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it was the guy from Colorado who shot up
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Planned Parenthood it that wouldn't do it at the way that having it be suspects
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of a Muslim descent just because that's its that's the way it is that human
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yeah you know and it's in that in it that's what their banking them right
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that it's just it's that the politics of that and the the emotional dynamic of
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that or just overwhelmingly you know powerful and I don't know that it is I
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think an apple is saying maybe not
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well and and I i think if you look at Tim Cook's letter I it's very compelling
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i think it was well thought out very well written and Ed brings up some
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really great . so I mean that was that was written
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I mean you could see Tim saying that yeah you know and i think by now we we
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all can believe what what tim says he stands on on principle and he does what
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he says he's going to do now
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mattapan torino had a good article pointing out the differences you know
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that there's one of the cynical takes on this is and it's definitely not just
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from one source in Matthew pantry no story had a couple of links to it but
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going to paraphrase it but that
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more or less claiming that Apple's showboating and trying to gain publicity
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for being you know having these super secure phones and you know getting
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people to say wow iphone is so powerful the FBI can't even crack it and using
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that as a positive thing and in the past apple has helped the FBI 70 times to do
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the same thing and you know if you want to be cynical like that and say that
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Apple is trying to make this a thing that brag about the iphone security
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you're welcome to but i really i really think that that's that I don't think
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that's the case I think it's so risky because now you've got like presidential
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candidates like down you know doctors ridiculous it's ridiculous that I'm
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talking about it seriously but he is the lead the leading Republican presidential
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candidate is saying flat-out Apple Apple should absolutely who do they think they
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are where his actual words who do they think they are heat being that they
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absolutely should comply with this court case that it's become part of our you
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know political debate and to say that this is a sure win hope you know PR y is
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for Apple is to me
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I think you're looking for the central angle but the bigger difference is that
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what Apple has done in the past when they help law enforcement is very
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different it and I know saying very might you might say seems to know just
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like one little step it's different it's you know in the past they have helped
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them you know without modifying the software help them use this offer as is
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to get data off the phone right and in times past in years past a lot less of
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the information on the phones was encrypted
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it's really only in recent years that the entire disk of the you know storage
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volume of the iphone is is full disk encryption let me ask you something why
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do you think the other tech companies heaven take us taking a stronger stand
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ah well I think it's multifaceted but i think one of them is that and I think
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his pants are a no again had though was it the why Apple peace and more or less
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i wasn't pantry know it was a curing Healey who i'd like to that's right i'm
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trying to put that in charlotte show notes but but can he lead his argument
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was to pay again to paraphrase apples the only company that still makes
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hardware that really is a hardware company and because of that you know
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none of these other companies you know Google yes google makes nexus devices
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and yes Microsoft makes the nokia phones which have look I mean literally no
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exaggeration like you know 1.1 percent market share
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it's not as important to them or as Apple's fundamental business is selling
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Hardware to people and that there's a trust issue there that put apple in a
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position that no other company really is where this is a big deal
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secondarily i think that there are other and again this is starting to be a
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little cynical but i think that you know a new york times even mentioned this in
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articles but that apple doesn't depend on government sales to a large degree
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whereas microsoft just signed for example a huge deal to get the entire
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department of defense to upgrade all of their pcs to windows 10 and that they
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don't want to anger them i'm not quite sure why Google doesn't take a stronger
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stance but they clearly don't
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yeah what do you think well I was talking to to Peter Cohen last night and
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Peter said maybe they don't want everybody to know that they've already
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cooperated with the government which is you know really cynical stand but i
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don't know i mean obviously they don't want this the FBI sites turned on them
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right now they're just trying to keep their their head down that's that's an
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obvious . but you know is there something else in there right
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did I mean if they take a big standards the government gonna come back and
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they were what are you talking about you know you were already given us lots of
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info right that in some way however to whatever degree they've already
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cooperated with the government past is something the government can hold
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against them
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party city was yeah that might be a good argument there and I'll just emphasize
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it one of the things that's you know I think overlooked in this if you just
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look at it in broad terms that while apple won't cooperate with the FBI on
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this san bernardino case they have already like the in just for example
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that the suspect in this case apparently was using iCloud backup until a certain
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point and I actually think this is one of the things that I've been looking
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around I don't know that we on the outside have a very good understanding
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of just how available
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what what is the encryption on the stuff that's backed up from my cloud like when
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they come but anyway the Apple did come comply with the FBI and supplied them
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with access to some some ask some subset of their whatever is the unencrypted
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part of the iCloud backup from this San Bernardino shooter the reason the FBI
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wants the phone is that there was like six weeks after the last backup to
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iCloud you know between that last backup in the incident and they're they're
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concerned it's it seems like a reasonable concern that maybe there's
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some you know actionable intelligence in that in turn but it's not like Apple
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hasn't done what they can they're just saying here's a line we're not going to
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draw are we are going to draw it is there i want to read this one bit from
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Tim Cook's or letter there's a whole thing is really good but i really like
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this part on the government is asking Apple to hack our own users and
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undermine decades of security advancements that protect our customers
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including tens of millions of American citizens from sophisticated hackers and
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cyber criminals and here's the to meet the really compelling part of this the
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same engineers who built strong encryption into the iphone to protect
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our users would ironically be ordered to weaken those protections and make our
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users less safe
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and I to me that is really compelling I you know if you're that an engineer at
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apple who works on this security stuff you're more or less your career is
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devoted to only in one direction making things more secure for users and then to
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be compelled to do the exact opposite is I honestly I think it's something that
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some people would object to do that some people would stab you know you can court
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order me to do it but I'm not going to do it and would they be right in some
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sense i mean maybe not like I'm not a lawyer i can't i can't legally that they
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could object but certainly morally great i mean i-i I don't know where this goes
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what if Apple is compelled to do this
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what do they do well I I mean we know what's going to the supreme court either
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way I guess I I honestly don't know how stuff works you know its way through the
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supreme court though in a case where the where the FBI might be saying you know
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time is of the essence you know we want to get this information while it's still
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you know there's no point to getting it they're not building a case one thing to
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note just in case anybody has forgotten the details of it they're not using this
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to build a criminal case against the San Bernardino shooters because because
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they're dead right so it's really just trying to find actionable intelligence
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that might lead them to discover if they had if there was anybody else involved
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if there's anybody else they know who you know they ought to be looking at who
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might be planning something in the future so it in that case it's you know
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time is of the essence so i don't know i would guess it's going to though I mean
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that and then you know that I that the FBI obviously you know in the Justice
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Department has some sort of path to expedite you know a case to the Supreme
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Court but aren't they using this more as a precedent so that they can say okay
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you you can order to do this and by the way we have these other five phone said
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we needed done on right i think i think that this is all about
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president I think it's less I and again you can you accuse me of being cynical
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and maybe i'm wrong but it it seems to me from what I know of the case that the
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to Center bernardino suspects didn't don't really seem like they were part of
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you know a widespread terrorist group it wasn't like they were really part of
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like al-qaeda or Isis or whatever you know other groups are out there that
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they were just two cooks you know and you know mentally ill and and poisoned
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by it by this ideology but it was it doesn't really seem like they were any
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kind of masterminds I mean it wasn't really a very mean it was a terrible
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tragedy but it really seemed a little bit more bitterly personal that they
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went shot a place where they work and they had you know you know personal
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beefs with the people who who shot it up so I I think logically that the FBI
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making a big cases isn't really about getting information that's going to save
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people you know that they really need it i think it's i think it's about the
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president I mean and that once you've got what if they win this and they get
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this they have a precedent that says we can come now we can use this president
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to compel tech companies not just to give this it give us information that
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they have access to but to force them to write software that gives us the access
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that we want to write I mean and it's all sorts of there's all sorts of
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implications that this brief if you take this president is as logical that all
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sorts of things could happen could they compel Apple to re-engineer I message to
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22 so that it's not end-to-end encrypted anymore right
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and II the the followed from this is endless
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could be but
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so let's look at the other way would have a win i think that nothing I think
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that's you know nothing bad happens I think I mean and I guess other than the
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fact that you know it's possible that in the future case there would be one where
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there's information on a phone that law enforcement as and they can't get to it
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and if they could it would be better for society but that's you know that's sort
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of situation is that that's the price of Liberty right like you can't take I
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don't think you can take the absolute I personally feel very strong you can't
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take the absolutist position that law enforcement should be able to get
[TS]
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anything and everything they want the elevator that the FBI wins and and now
[TS]
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Apple has to write the software and break into the phone but what's stopping
[TS]
00:17:44
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people then just not using Apple's built-in things and using another form
[TS]
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of happen and strong encryption right do they does the FBI then need to sue that
[TS]
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company to open up right that's one of the reasons that I feel I honestly feel
[TS]
00:18:02
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that the FBI is being driven and part of this is really driven by the public
[TS]
00:18:08
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statements of like FBI director Comey and and others is that a large part of
[TS]
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this is I hate to say it because I'd like to think that we'd have better
[TS]
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people in there but people who generally genuinely don't understand the
[TS]
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technology right and they don't understand that you either either
[TS]
00:18:25
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everybody has security through encryption or nobody does and that there
[TS]
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is no way to have security and again i add a couple of people of emphasizes
[TS]
00:18:38
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there's privacy angles on this but there's I i think the security angle is
[TS]
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is more compelling and you know it's a little you know some of its conflated
[TS]
00:18:49
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but it's you know what happens if somebody steals your phone are you leave
[TS]
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it in a cab and somebody gets it and it's it's not it and it's relatively
[TS]
00:19:00
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easier there's some sort of known way
[TS]
00:19:03
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to get to the contents of it well there's that's genuine security problem
[TS]
00:19:07
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given the information that a lot of us have on our phones but you know
[TS]
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financial information you know and a personal information you know the photos
[TS]
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we have and stuff like that
[TS]
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I it's definitely a security thing but I feel like that the the FBI clearly
[TS]
00:19:23
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doesn't see this properly that they're looking that they there somehow looking
[TS]
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for some kind of magic solution but it would it would really like a law that
[TS]
00:19:31
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that that crippled apples ability just pick one company but are any US company
[TS]
00:19:37
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that but a US company to do not have secure encryption on these devices would
[TS]
00:19:44
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really harm them in the worldwide market it truly would because there's
[TS]
00:19:49
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absolutely nothing
[TS]
00:19:50
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it wouldn't keep people bad guys from having encryption it would only keep
[TS]
00:19:54
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them from having encryption out-of-the-box on a us-made device right
[TS]
00:20:00
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isn't that what I mean that's more or less what you're saying right right yeah
[TS]
00:20:03
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and ok so the US government win says then every other government is going to
[TS]
00:20:10
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come and say yeah wewe kind of want to look at this fellow's phone
[TS]
00:20:13
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absolutely and you know that there's this funny thing and who knows
[TS]
00:20:19
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by the time the show airs maybe the times will have a separate story about
[TS]
00:20:23
◼
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it but there was this weird thing I link to yesterday where it was actually
[TS]
00:20:27
◼
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Edward Snowden was the one whose Twitter account and he's been all over this on
[TS]
00:20:34
◼
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twitter for obvious reasons on but Edward Snowden noted a passage in a new
[TS]
00:20:39
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york times story on this that was about China and like within an hour that the
[TS]
00:20:45
◼
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whole segment of the article was edited out of the new york times article it
[TS]
00:20:48
◼
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still isn't back but basically here's what it said I'll just read it this is
[TS]
00:20:51
◼
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from New York Times report
[TS]
00:20:53
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china is watching the dispute closely analyste the Chinese government does
[TS]
00:20:57
◼
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take cues from the United States when it comes to encryption regulations and that
[TS]
00:21:00
◼
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it would most likely demand that multinational companies provide
[TS]
00:21:04
◼
►
accommodation similar to those in the United States last year beijing backed
[TS]
00:21:07
◼
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off several proposals that would have mandated that foreign firms provide
[TS]
00:21:11
◼
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providing encryption keys for devices sold in China after
[TS]
00:21:15
◼
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heavy pressure from foreign trade groups a push from American law enforcement
[TS]
00:21:20
◼
►
agencies to unlock iphones would embolden Beijing to demand the same i
[TS]
00:21:27
◼
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think it's clear i mean China is just one country i mean why wouldn't every
[TS]
00:21:30
◼
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country right and then what is Apple's gonna need to open up a brand new
[TS]
00:21:35
◼
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company just to shoot with all of this stuff right
[TS]
00:21:38
◼
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I mean does does Apple give the software to the FBI in order to hack it
[TS]
00:21:46
◼
►
themselves or does the FBI give the device to apple an apple doesn't believe
[TS]
00:21:52
◼
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from what i read of this case that at FBI is offered either way that they've
[TS]
00:21:56
◼
►
said whatever you want if you want to give us the software and have us do it
[TS]
00:22:01
◼
►
we'll do it if you want us to bring the device to you and do it your facilities
[TS]
00:22:05
◼
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will do that they just want the code but it's a slippery so either way i really
[TS]
00:22:10
◼
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do think so
[TS]
00:22:11
◼
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I absolutely and I know that slippery slope arguments it it may be there
[TS]
00:22:16
◼
►
overused you know overall just in our debates about all sorts of stuff but I
[TS]
00:22:21
◼
►
think in this case it really is a slippery slope
[TS]
00:22:26
◼
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it isn't isn't the government's position that they just want this one device you
[TS]
00:22:34
◼
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know that's all we want we just want this one device but once that's done
[TS]
00:22:38
◼
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there's no turning back right because that's how the law works you know it's
[TS]
00:22:42
◼
►
you know one case sets precedent for future cases
[TS]
00:22:45
◼
►
yeah which is why Apple has to take a stand on this one and you know that's
[TS]
00:22:50
◼
►
why I think what what the government did in choosing this case was so strategic
[TS]
00:22:56
◼
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for yeah i think and again it's you know the basic just about it with you know if
[TS]
00:23:03
◼
►
you really want to talk about good guys and bad guys is that even reasonably
[TS]
00:23:08
◼
►
smart and well-organized bad guys are going to use their own encryption
[TS]
00:23:13
◼
►
software not that necessary that they wrote but that they're going to do you
[TS]
00:23:17
◼
►
know it's obviously is out there and and the u.s. can't stop the rest of the
[TS]
00:23:22
◼
►
world from writing good secure encryption software right um that's it
[TS]
00:23:27
◼
►
they're just going to use
[TS]
00:23:28
◼
►
third-party software if the first party software can and maybe for reasonable
[TS]
00:23:33
◼
►
reasons maybe the smart ones already don't trust anything written by Apple or
[TS]
00:23:39
◼
►
Google or would you know any other US company and they're already doing it and
[TS]
00:23:43
◼
►
the dumb bad guys with their dollars right so why do you need
[TS]
00:23:50
◼
►
why do you need to make everybody software insecure do your job right like
[TS]
00:23:55
◼
►
its it and I guess part of it is that there's an entitlement as in the u.s.
[TS]
00:23:58
◼
►
like law enforcement gets so in the u.s. is in such a privileged position in
[TS]
00:24:04
◼
►
terms of what they get in the way that they're you know they have access to so
[TS]
00:24:12
◼
►
much but that they there's a sense of entitlement that not only should they be
[TS]
00:24:16
◼
►
able to get stuff but they should be able to get whatever they want easily
[TS]
00:24:18
◼
►
and there is you know that's not necessarily the case if the truth is
[TS]
00:24:22
◼
►
that its it really really mathematically difficult or we even to the point of
[TS]
00:24:27
◼
►
calling impossible to break the encryption on the device well tough
[TS]
00:24:30
◼
►
noogies you know I mean you've got that's you know you guys have a tough
[TS]
00:24:34
◼
►
I mean I'm not saying that a glibly and I realized that mistakes can be high in
[TS]
00:24:38
◼
►
a you know a criminal case or in an investigation but that's just the way it
[TS]
00:24:42
◼
►
is it's really it's not that different than arguing a and I go these analogies
[TS]
00:24:50
◼
►
sometimes to the real world can get can get difficult but it's like sometimes
[TS]
00:24:58
◼
►
people will say you know what why would you feel if if somebody kidnapped a
[TS]
00:25:04
◼
►
family member and the police knew where they were but they couldn't break down
[TS]
00:25:11
◼
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the door
[TS]
00:25:13
◼
►
that's a rough and it's a tough analogy because i don't think there exists like
[TS]
00:25:17
◼
►
a door that the police can't break into right but that sort but like what if you
[TS]
00:25:22
◼
►
could make one what if what if it somebody invents at adore you could
[TS]
00:25:26
◼
►
build a house that that the police can't break into would that be illegal
[TS]
00:25:31
◼
►
not with that there's no law against it now you have to pass a law specifically
[TS]
00:25:35
◼
►
against it right at it
[TS]
00:25:36
◼
►
just that the math is such that we've been able to make virtual locks through
[TS]
00:25:42
◼
►
encryption that are actually unbreakable and the government of all organizations
[TS]
00:25:50
◼
►
tells us to be safe and tells us to you know not necessarily encrypt everything
[TS]
00:25:58
◼
►
but do everything that you can to to protect yourself in your identity and
[TS]
00:26:02
◼
►
and protect all this stuff but as soon as they make it back door then the back
[TS]
00:26:08
◼
►
door is there for everybody and and I don't know what they don't understand
[TS]
00:26:13
◼
►
about that i mean you mentioned it earlier about these people not
[TS]
00:26:16
◼
►
understanding the technology but do they not care that they're making a backdoor
[TS]
00:26:23
◼
►
or do they really not understand that once the back door is there it's there
[TS]
00:26:27
◼
►
for all
[TS]
00:26:27
◼
►
well I'll just out to pick and iÃve mentioned Trump before our pics on from
[TS]
00:26:31
◼
►
the other side but I've listened to Hillary Clinton talked about this
[TS]
00:26:34
◼
►
several times and she heard her argument is one of us will put enough smart
[TS]
00:26:40
◼
►
people in a room and I'm sure they'll be able to come up with something and I get
[TS]
00:26:46
◼
►
asked I genuinely think she believes that but it's that's there's you know
[TS]
00:26:50
◼
►
what they're looking for it what day and what they claim that smart people at
[TS]
00:26:55
◼
►
Apple and Google ought to be able to make is is something that the FBI can
[TS]
00:26:59
◼
►
use and no one else can use and that's just not that's not possible
[TS]
00:27:03
◼
►
and there's just you can keep talking in circles about it but there's just no way
[TS]
00:27:07
◼
►
that it could happen so doesn't the government have enough smart people of
[TS]
00:27:13
◼
►
their own that are telling them this is impossible
[TS]
00:27:17
◼
►
I don't know that there must be at it at a certain level one everybody right but
[TS]
00:27:22
◼
►
that may be that they're not because they're not at the you know executive
[TS]
00:27:26
◼
►
ranks that they're you know they're its treated as well that's your argument you
[TS]
00:27:31
◼
►
know here's our argument we want the information and it seems to be kind of a
[TS]
00:27:39
◼
►
you know they've got the blinders on and they can see beyond apple is the
[TS]
00:27:46
◼
►
information they just have to get through apple to get it
[TS]
00:27:48
◼
►
I'm this all fits with something and i think apple is not surprised by this I
[TS]
00:27:53
◼
►
think Apple as I don't you know I know a couple of these articles have have
[TS]
00:27:57
◼
►
really put this as a linchpin of of the Tim Cook era at apple and i'm not quite
[TS]
00:28:03
◼
►
sure how much that has to do with the difference between Tim Cook and steve
[TS]
00:28:06
◼
►
jobs and how much it has to do with just the timing of you know when Jobs got ill
[TS]
00:28:12
◼
►
enough to step down and and cook took over but you know which is when this
[TS]
00:28:16
◼
►
issue became hot you know that that you know it it just coincides you know that
[TS]
00:28:23
◼
►
the transition from from jobs to cook coincides with when this you know the
[TS]
00:28:28
◼
►
cell phones as objects of desire from law enforcement really heated up but the
[TS]
00:28:35
◼
►
gist of it is I heard this years ago from a couple people at Apple was that
[TS]
00:28:39
◼
►
the edict came down from the top from tim cook on down that anything new that
[TS]
00:28:45
◼
►
we create that stores data I we should store in a way that even we can't see it
[TS]
00:28:54
◼
►
so that when we get requests for it we can say we can't give it to you that
[TS]
00:28:59
◼
►
other and that and that anything we already have existing systems that maybe
[TS]
00:29:05
◼
►
don't comply with that they need to be identified and we need to rewrite them
[TS]
00:29:10
◼
►
in a way that that you know protect the data so that we even we can't do it and
[TS]
00:29:16
◼
►
that that's the only way that you know we can have joined and purpose of this
[TS]
00:29:20
◼
►
isn't up to obstruct law enforcement it's that if we don't take that
[TS]
00:29:26
◼
►
philosophy that even we can't get the data then it's not really safe right and
[TS]
00:29:32
◼
►
I I think that goes back a lot to you know where Apple makes its money they
[TS]
00:29:38
◼
►
don't want your data they don't care about your data and and others do so you
[TS]
00:29:44
◼
►
know it's it's reasonable
[TS]
00:29:47
◼
►
I mean the argument that we talked about with Peter it's reasonable to consider
[TS]
00:29:51
◼
►
the fact that other companies have cooperated in the past because they do
[TS]
00:29:58
◼
►
look at the data
[TS]
00:30:00
◼
►
you know so yeah one of the things and another one i know i mentioned earlier
[TS]
00:30:05
◼
►
that i'm really curious about what let's just say if you're a iCloud backup user
[TS]
00:30:11
◼
►
and the FBI comes to apple says we'd like to see Jim Dalrymple's iCloud
[TS]
00:30:18
◼
►
what did they get I i would love to know that and if there's an answer that Apple
[TS]
00:30:22
◼
►
is given i can couldn't find it so if anybody knows i would love to know the
[TS]
00:30:26
◼
►
other question I have this week and it gets back to your original question of
[TS]
00:30:30
◼
►
why is it Apple that's that's in this fight
[TS]
00:30:32
◼
►
how come we never hear about their they're not you i get none of them are
[TS]
00:30:38
◼
►
US companies accept other than Microsoft luton but like we never hear about
[TS]
00:30:42
◼
►
Samsung or LG or any of these other companies like what do they do when the
[TS]
00:30:46
◼
►
suspect has an android phone
[TS]
00:30:48
◼
►
why is this why is this not in the news at all like what happens is it is it
[TS]
00:30:52
◼
►
that it's it it is it just one of those things where Apple gets headlines and so
[TS]
00:30:58
◼
►
people only write about it when it's apple in the iphone or is it is android
[TS]
00:31:03
◼
►
different and it's you know like a trivial that even when you have a
[TS]
00:31:07
◼
►
passcode that there's some way that they can get the information they want
[TS]
00:31:11
◼
►
I I don't understand why nobody's writing about that and I don't have the
[TS]
00:31:15
◼
►
you know I don't have the perspective of it
[TS]
00:31:18
◼
►
well they're there must be some requests from the government to google for
[TS]
00:31:24
◼
►
information must be
[TS]
00:31:26
◼
►
oh definitely um and the thing about google but that's that's online content
[TS]
00:31:33
◼
►
and who knows maybe it's because if you use an android phone e everybody who
[TS]
00:31:37
◼
►
uses android phones signed up for google and going to google is enough that they
[TS]
00:31:42
◼
►
don't need to go to the right that's what I'm saying you know that they they
[TS]
00:31:46
◼
►
have anything though because there's things like text messages right so
[TS]
00:31:49
◼
►
Android users send a lot of SMS text messages they don't go through google
[TS]
00:31:53
◼
►
right so if the FBI wants to see those they need to get them off the phone and
[TS]
00:32:00
◼
►
I can't help but think that they would want to still want to access the phone
[TS]
00:32:03
◼
►
and I you know does what what percentage of android users back up all of their
[TS]
00:32:08
◼
►
photos too
[TS]
00:32:09
◼
►
google I mean there must be some percentage but is it all
[TS]
00:32:12
◼
►
I don't know ok up I'm gonna throw something out there that making be funny
[TS]
00:32:16
◼
►
but maybe as as we know from on the the things that we see maybe android is just
[TS]
00:32:25
◼
►
so four holes that the FBI can hack it themselves
[TS]
00:32:28
◼
►
yeah that's why add at that sort of what I'm hinting at you know iOS is very
[TS]
00:32:37
◼
►
secure operating system and a lot of it because apple doesn't really care about
[TS]
00:32:43
◼
►
your data they care about your security in your privacy and you know I'm trying
[TS]
00:32:50
◼
►
not to be too you know Fanny here but I i believe that to be true and we we've
[TS]
00:32:59
◼
►
seen the mall where and and things that can infect android phone so what's I
[TS]
00:33:06
◼
►
mean I tend to think that the FBI just sat down with some with smart people and
[TS]
00:33:11
◼
►
said Jack this thing and then they can I yeah I don't know let me take a break
[TS]
00:33:19
◼
►
here and and we come back to it but i'll take a break here and thank our first
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00:33:23
◼
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sponsor and it is our good friends at Harry's go to Harry's calm and use the
[TS]
00:33:28
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promo code talk show just talk show and you will save five bucks off your first
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00:33:34
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purchase Harry's offers high-quality razors and blades and other shaving
[TS]
00:33:38
◼
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products for a fraction of the big razor brands they make their own blades in her
[TS]
00:33:45
◼
►
own factory they bought in Germany was an old razor blade factory in Germany
[TS]
00:33:49
◼
►
they liked it so much they just bought the factory and it's fundamentally this
[TS]
00:33:52
◼
►
is how they sell their stuff for less because there's no middleman they own
[TS]
00:33:57
◼
►
the factory they make the blades that make the products and then you buy it
[TS]
00:34:01
◼
►
from them and they just ship it right to your door and so there's no distributor
[TS]
00:34:05
◼
►
there's no markup for a retail store so you get a better price you get a high
[TS]
00:34:11
◼
►
quality product and you get the convenience of just having this stuff
[TS]
00:34:16
◼
►
show up at your house and you don't have to go buy it there starter set is an
[TS]
00:34:19
◼
►
amazing deal for fifteen bucks you get a razor moisturizing shave cream or gel
[TS]
00:34:22
◼
►
and three razor blades and when you need more blades they're just two bucks each
[TS]
00:34:26
◼
►
or less an eight pack for example is just 15 and 16 pack is 25
[TS]
00:34:31
◼
►
I'd love their packaging i love their style I love the way they write a couple
[TS]
00:34:36
◼
►
of months ago they sent me this they have a new thing here daily face wash
[TS]
00:34:40
◼
►
ah so it is what i use in the shower when I wash my face and it's sort of
[TS]
00:34:43
◼
►
like a a gritty type thing and I like it feels it's got like some kind of grit to
[TS]
00:34:48
◼
►
it but I read the instructions because i'm in the am an idiot and I actually
[TS]
00:34:51
◼
►
always look for stuff like this
[TS]
00:34:53
◼
►
these are beings these are there instructions here's how this is what how
[TS]
00:34:57
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they to use the face wash wash as only you would a little bit goes a long way
[TS]
00:35:03
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caution not the eyes that's lovely
[TS]
00:35:09
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right because you don't really need it's in other words
[TS]
00:35:12
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hey dummy I you know how to wash your face and be and I had my favorite part
[TS]
00:35:17
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is a little bit goes a long way I you know just to put a little bit little bit
[TS]
00:35:20
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ago and you know again hey dummy don't put in your eyes there you go that's it
[TS]
00:35:25
◼
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so great stuff great style that good that even the hardware handles on
[TS]
00:35:31
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everything on the razor's all great stuff go there go to Harry's . calm and
[TS]
00:35:35
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remember that promo code talk show and you will save five bucks off your first
[TS]
00:35:39
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purchase well to harry's if I if I can tell you something I actually use
[TS]
00:35:44
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Harry's as big of a beard as I have you know i get a trim up the sides and stuff
[TS]
00:35:50
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i am I have the full Harry's kit so there you go
[TS]
00:35:56
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the true true story
[TS]
00:35:59
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well I don't is there more to say about the FBI Apple case at the moment maybe
[TS]
00:36:05
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I i do you believe what the FBI says and do you believe what apple says I believe
[TS]
00:36:14
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what apple says and I think they're very careful i think they are in it's just a
[TS]
00:36:19
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hallmark of Tim Cook is is a an end i would say without question the biggest
[TS]
00:36:28
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difference between cook and jobs is that jobs would with
[TS]
00:36:34
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fly off the handle and you know just a small example but remember in 2007 when
[TS]
00:36:43
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it was people first iphone came out people how can we can write native apps
[TS]
00:36:48
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and he was he said I you don't you know you're bad you write a bad native apple
[TS]
00:36:52
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bring down the whole west coast phone network now I there's an argument to be
[TS]
00:37:00
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made that did you know like what if it was a super popular app like Facebook
[TS]
00:37:04
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and what if there was a terrible bug that it
[TS]
00:37:07
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you no-good kept the data connection on full-time if the app is installed it
[TS]
00:37:12
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there's some you know it's not it's completely dead but it wasn't a good
[TS]
00:37:16
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answer but that's jobs right where's Tim Cook Tim Cook is is so he's like a
[TS]
00:37:22
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surgeon with every word out of his mouth in public
[TS]
00:37:25
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yes and I do i believe that i don't think there's anything that Apple said
[TS]
00:37:31
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at least an open letter that I even raised an eyebrow
[TS]
00:37:36
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me neither I mean the only thing that I think is up for debate is whether
[TS]
00:37:40
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qualifies as a back door and the only reason i'd say that and Tim Cook says
[TS]
00:37:45
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you know and even admit it says in the letter the FBI is using different words
[TS]
00:37:49
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i call it a back door but he's even acknowledging he's he's careful enough
[TS]
00:37:53
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and fair enough that even acknowledges that there's a debate over whether
[TS]
00:37:57
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backdoors the right word and I think that argument that it's not a backdoor
[TS]
00:38:00
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is that a backdoor maybe you could argue is something that Apple ships to
[TS]
00:38:04
◼
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everybody and it's in in the phone that you buy from apple it's already there
[TS]
00:38:10
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you know that it that this is something that the FBI and that's not what the FBI
[TS]
00:38:16
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is asking for their not asking the FBI is not asking Apple to to push at a
[TS]
00:38:19
◼
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software update to every iphone out in the world that would let them bypass the
[TS]
00:38:24
◼
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passcode they're saying do this just one but you know given the videos at Tim
[TS]
00:38:29
◼
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Cook said I believe him get with the FBI i don't know i think i think one
[TS]
00:38:33
◼
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argument a couple people made including john mcafee come on the show ends right
[TS]
00:38:42
◼
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come on come on you don't it's either the FBI is lying and they have hackers
[TS]
00:38:49
◼
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on their staff who could break in to get this passcode right now or they're
[TS]
00:38:53
◼
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incompetent because they should be able to like why can't they go to write down
[TS]
00:38:57
◼
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the street to the NSA and and have this thing unlocked and I find it very
[TS]
00:39:02
◼
►
difficult to believe that the NSA couldn't do this and that if it was if
[TS]
00:39:07
◼
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this one phone really was that important that they would do that and i find that
[TS]
00:39:12
◼
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disingenuous that's and it's also what makes me think it's about the legal
[TS]
00:39:15
◼
►
precedent not the actual information on the San Bernardino suspects phone so you
[TS]
00:39:20
◼
►
you think that the NSA could hack this iphone on their own
[TS]
00:39:26
◼
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I don't have any reason to believe that are not that i have reasonably but i
[TS]
00:39:30
◼
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don't have proof i can't prove that for the obvious reason that you know what
[TS]
00:39:35
◼
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the NSA keeps everything all of their capabilities secret but if I had to bet
[TS]
00:39:40
◼
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all i would bet heavily that the NSA if you could could access the information
[TS]
00:39:45
◼
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on this first so why bother going through all this
[TS]
00:39:48
◼
►
why not just going to get the president but what does the president actually
[TS]
00:39:51
◼
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matter if they can hack it
[TS]
00:39:54
◼
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well I think because going forward in the future there they're concerned about
[TS]
00:39:58
◼
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the ever-escalating security of these phones and I guess that's one area where
[TS]
00:40:03
◼
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we could talk about where you know what is one of the aspects of this is
[TS]
00:40:08
◼
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whatever happens to apple in the courts on this case I think it's only going to
[TS]
00:40:14
◼
►
motivate them to further cleverly design the encryption mechanisms on the iphone
[TS]
00:40:23
◼
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to make it impossible in the future to even comply with a request like this
[TS]
00:40:30
◼
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so here's something we don't know and it's a little technical and hopefully i
[TS]
00:40:35
◼
►
will keep this straight enough that i'm going to be accurate but the phone and
[TS]
00:40:40
◼
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in this case is an iphone 5c the San Bernardino phone and 5c is before the
[TS]
00:40:45
◼
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secure Enclave and before touch ID and that makes it a simpler case
[TS]
00:40:51
◼
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cryptographically to to get we're starting with the iphone 5s and going
[TS]
00:40:59
◼
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forward the phones iPhones with the touch ID and the secure Enclave now
[TS]
00:41:06
◼
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touch idea sort of irrelevant but it's the phones that have touch ID that have
[TS]
00:41:10
◼
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the secure Enclave they use the secure Enclave in the path of encryption to
[TS]
00:41:18
◼
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enforce it and so one of the things that limits the rate of so mathematically and
[TS]
00:41:24
◼
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you don't really have to i even i really i have a computer science degree and I
[TS]
00:41:28
◼
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did really well in math and I really this stuff really boggles my mind I
[TS]
00:41:32
◼
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could but basically one of the keys used to encrypt the data on the phone is on
[TS]
00:41:38
◼
►
the secure Enclave and so as you know the the phone
[TS]
00:41:42
◼
►
iOS verifies that the passcode is correct it goes through the secure
[TS]
00:41:47
◼
►
Enclave in this year secure Enclave adds its key and there's no way to get that
[TS]
00:41:51
◼
►
key from iOS it just says okay secure Enclave here's the pass code that was
[TS]
00:41:55
◼
►
sent now output of that you give me the thing that lets me decrypted and it's
[TS]
00:42:03
◼
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the secure Enclave that in forces this 80 millisecond time between brute-force
[TS]
00:42:09
◼
►
attempts which isn't that long except that if you want to do millions of them
[TS]
00:42:13
◼
►
to get like a six digit passcode 80 milliseconds means it takes a lot longer
[TS]
00:42:19
◼
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to go through all of them than it would otherwise
[TS]
00:42:21
◼
►
and if you use an alphanumeric password captive if you're really concerned about
[TS]
00:42:25
◼
►
security in your phone and you use letters and numbers on the passcode it
[TS]
00:42:29
◼
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really does make it the 80 milliseconds attempt between decryption attempts
[TS]
00:42:33
◼
►
really does make it timewise impossible
[TS]
00:42:37
◼
►
the question is
[TS]
00:42:39
◼
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can Apple be forced to put like a flash update on the secure Enclave tote to
[TS]
00:42:47
◼
►
eliminate the 80 millisecond time between attempts and I think Apple
[TS]
00:42:54
◼
►
hasn't said publicly but reading between the lines I think the answer right now
[TS]
00:42:59
◼
►
might be yes and what somebody said was that for example like the iphone 5s
[TS]
00:43:05
◼
►
shipped with the secure Enclave and it didn't have that 80 milliseconds
[TS]
00:43:08
◼
►
enforcement between attempts and a software update later on added it
[TS]
00:43:15
◼
►
so if they can add something like that to secure Enclave they can obviously
[TS]
00:43:19
◼
►
take it away
[TS]
00:43:20
◼
►
the question is and I don't know that Apple's I don't think they want to say
[TS]
00:43:26
◼
►
his kid knows flash updates to the secure Enclave today
[TS]
00:43:31
◼
►
can they happen while the phone is locked because that's you know the whole
[TS]
00:43:36
◼
►
point is if the phone is already locked
[TS]
00:43:38
◼
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maybe they can't flash update the secure Enclave to change the passcode right
[TS]
00:43:43
◼
►
it's like you
[TS]
00:43:44
◼
►
it's a catch-22 but if you can that might be something that Apple is very
[TS]
00:43:51
◼
►
strongly looking at the future to say well now we're going to engineer we're
[TS]
00:43:54
◼
►
going to have you know Johnny's Guruji's team engineer and secure Enclave where
[TS]
00:43:58
◼
►
this 80 milliseconds attempt between passcode attempts is hardwired into the
[TS]
00:44:03
◼
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silicon and there's nothing we can do about it
[TS]
00:44:05
◼
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I and it's got to be other things that they're looking at going forward like I
[TS]
00:44:10
◼
►
don't think we are at the end of apples how we secure your data on the phone i
[TS]
00:44:15
◼
►
think the every single year I in the last five years that the system has
[TS]
00:44:21
◼
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gotten more clever and more completely sealed up so that even Apple can't do
[TS]
00:44:27
◼
►
anything with it
[TS]
00:44:28
◼
►
what if what if Apple so did they they lose this case and they say okay we will
[TS]
00:44:35
◼
►
give you this information but then they lock up the next operating system even
[TS]
00:44:39
◼
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tighter so that there is no possible way I don't even know if that's possible
[TS]
00:44:45
◼
►
no I think it has to be though I definitely think it's possible to lock
[TS]
00:44:49
◼
►
tighter i think that that they could you know create it definitely create a
[TS]
00:44:55
◼
►
system where the the the the flash beam of the rom whatever you want to call it
[TS]
00:45:00
◼
►
the code that runs on the the secure enclosure where it can't be can't be
[TS]
00:45:06
◼
►
updated while the phone is locked i think that's definitely technically
[TS]
00:45:09
◼
►
technically possible i mean i could be wrong but I think it is so what does the
[TS]
00:45:15
◼
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government do then does it go to court and say you can't make your OS any
[TS]
00:45:21
◼
►
stronger I and right and at that point I you know I guess they could try to pass
[TS]
00:45:29
◼
►
the law but and they really do start running up against issues like a that
[TS]
00:45:35
◼
►
would cripple us tech companies competitively worldwide absolutely would
[TS]
00:45:41
◼
►
be the crippling I mean who would want the US tech product if if they knew that
[TS]
00:45:46
◼
►
by mandated by US law that it had to be you know insecure and be i think that
[TS]
00:45:51
◼
►
there's a very strong constitutional argument that that's a violation of free
[TS]
00:45:55
◼
►
speech you know that that code is speech and saying you can't write code that
[TS]
00:46:00
◼
►
that does this is you know it's more or less saying that this you know this form
[TS]
00:46:06
◼
►
of mathematics is illegal
[TS]
00:46:08
◼
►
oh what a case i really do think it comes down to a sense of entitlement on
[TS]
00:46:13
◼
►
law enforcement that they feel like any any information that exists they should
[TS]
00:46:16
◼
►
be able to access and they they're unwilling to wrap their heads around the
[TS]
00:46:19
◼
►
idea that there's that were coming to a point where there will exist information
[TS]
00:46:23
◼
►
in the universe that they simply can't get I mean that i keep thinking and
[TS]
00:46:29
◼
►
again this isn't really a legal arguments to sort of a philosophical
[TS]
00:46:31
◼
►
argument but they've never had a right to the information in your head and in
[TS]
00:46:38
◼
►
fact the US Constitution US Constitution as the the Fifth Amendment which means
[TS]
00:46:44
◼
►
that you have a right not to incriminate yourself and so the you know if you
[TS]
00:46:53
◼
►
invoke it that you know even if you committed a crime
[TS]
00:46:56
◼
►
you cannot be forced to admit it in court
[TS]
00:46:59
◼
►
in some sense again this is not speaking legally but philosophically the
[TS]
00:47:08
◼
►
information on your phone is in some way an extension of what's in your head
[TS]
00:47:11
◼
►
right like the pictures you've taken our things you've seen that you want to
[TS]
00:47:15
◼
►
remember the notes you've written yourself or your your notes
[TS]
00:47:18
◼
►
ah I just don't think it's that outlandish philosophically that you
[TS]
00:47:23
◼
►
could have a phone that is so securely encrypted that if if law enforcement
[TS]
00:47:30
◼
►
takes it that they can't access it any more so than that they don't have a
[TS]
00:47:34
◼
►
right to go read your mind or force you to to testify against yourself how long
[TS]
00:47:41
◼
►
this case go on
[TS]
00:47:43
◼
►
I don't know I can't help but think it's I this particular case who knows but I
[TS]
00:47:49
◼
►
feel like the the argument isn't going to stop like even if this case gets
[TS]
00:47:52
◼
►
resolved some how quickly it's the next one coming is is is going to be the same
[TS]
00:47:58
◼
►
i I'm believe that this will go all the way to the Supreme Court because I don't
[TS]
00:48:03
◼
►
think either side we'll just let it fall but if they lose if the government loses
[TS]
00:48:16
◼
►
this case will they try a different tactic mean is there another legal way
[TS]
00:48:22
◼
►
for them to say okay well we argued that this last time but now we are doing this
[TS]
00:48:30
◼
►
I mean is this going to go on forever
[TS]
00:48:32
◼
►
I I i don't know i mean it may be you know i mean one thing we didn't mention
[TS]
00:48:38
◼
►
is that the that the the the foundation of the FBI's request and the judge that
[TS]
00:48:43
◼
►
the judge granted against apple is based on a the all writs Act of 1789 right
[TS]
00:48:49
◼
►
yeah it's so basing this on a law from 1789 would suggest that the law really
[TS]
00:48:55
◼
►
didn't have encrypted cell phones in mind
[TS]
00:48:59
◼
►
so how long lost or damaged it so that two of the things that I've taken away
[TS]
00:49:06
◼
►
this week is that one if if the FBI wins this sort of grants them under this
[TS]
00:49:12
◼
►
already
[TS]
00:49:13
◼
►
president that says we can get whatever we you know we can use this ancient law
[TS]
00:49:16
◼
►
to get whatever we want and we have this very powerful ability to force tech
[TS]
00:49:21
◼
►
companies to help us you know by writing new code and and stuff like that so that
[TS]
00:49:29
◼
►
would be good for the FBI from their perspective I don't think that's good
[TS]
00:49:32
◼
►
public policy I think that's terrible but from the law enforcement perspective
[TS]
00:49:36
◼
►
that would be they would see that as a win and I think if they lose this is why
[TS]
00:49:40
◼
►
I almost feel like the FBI might see this as a no-lose situation is if they
[TS]
00:49:44
◼
►
lose then they go to Congress and say look the law on the book we just tried
[TS]
00:49:49
◼
►
it we have to you know they go to they go to the Congress and they say we have
[TS]
00:49:54
◼
►
to be able to get this stuff to keep people safe from these crazy terrorists
[TS]
00:50:00
◼
►
that's very compelling to a lot of politicians who either believe it or be
[TS]
00:50:06
◼
►
cowardly you know it just don't want to be seen in on the wrong side of
[TS]
00:50:10
◼
►
terrorism right of beings quote-unquote strong against terrorism and they go to
[TS]
00:50:17
◼
►
Congress and say look we just fried with this law that's on the books and it we
[TS]
00:50:21
◼
►
lost so we need you to pass a new law that says blah about you know encryption
[TS]
00:50:28
◼
►
and and stuff like that and i think the only good solution for us publicly would
[TS]
00:50:34
◼
►
be if if that fails to but I feel like the FBI might suspect that they've got
[TS]
00:50:38
◼
►
that the support on in Congress to do that here's a question for you i wanted
[TS]
00:50:46
◼
►
to ask before we move off it is this does being a Canadian give you a
[TS]
00:50:53
◼
►
different perspective on this because I feel like Americans are often too
[TS]
00:50:56
◼
►
insular and we see these things as us only issues and just simply being on the
[TS]
00:51:01
◼
►
other side of the us-canadian border does it give you a different perspective
[TS]
00:51:05
◼
►
you know it's we we don't really have a lot of things like this that would come
[TS]
00:51:15
◼
►
up you know I I can't see the canadian government suing apple you know it's
[TS]
00:51:23
◼
►
just it
[TS]
00:51:26
◼
►
it's just not something that doesn't give did you have a sense that you don't
[TS]
00:51:30
◼
►
have liked him but implicit trust of the US Department of Justice I know I I
[TS]
00:51:39
◼
►
don't think it's I don't think it's that I think we're more or more trusting
[TS]
00:51:47
◼
►
then what you guys are of your government we may not likely
[TS]
00:51:52
◼
►
you know our government will put in new taxes which they do all the time and we
[TS]
00:51:58
◼
►
just allen bosh turning that's awful but you know we paid that's fine you know
[TS]
00:52:06
◼
►
where you guys me Brian like no no you're not gonna do that
[TS]
00:52:11
◼
►
the thing I keep thinking about too is just that it the stuff is all so new
[TS]
00:52:15
◼
►
it's only 20 25 years that anybody really you know public you know typical
[TS]
00:52:19
◼
►
people had access to computers and computer networking and law enforcement
[TS]
00:52:22
◼
►
work just fine before that it's just it's not like everything that they used
[TS]
00:52:27
◼
►
to be able to do before their cell phones that they night they can't do
[TS]
00:52:31
◼
►
anymore it's just new information and new a new source of evidence that that
[TS]
00:52:36
◼
►
they have had access to but if they don't have access to it if they can't
[TS]
00:52:41
◼
►
get anything they want off an iphone that has a strong passcode on it i don't
[TS]
00:52:45
◼
►
think that that means that law enforcement can't do its job well and
[TS]
00:52:49
◼
►
then but the difference between then and now is that then the bad guys weren't
[TS]
00:52:56
◼
►
using cell phones either so there were they were recording information in
[TS]
00:53:00
◼
►
different ways that that the government could have access to what you know so if
[TS]
00:53:08
◼
►
they're if they're now using the cell phones to record all of their
[TS]
00:53:11
◼
►
information and the government can access that then that you know there is
[TS]
00:53:15
◼
►
an argument that they don't have access like they used to but you know i'm still
[TS]
00:53:20
◼
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drawn back to to what you said about the NSA does if the NSA has access and this
[TS]
00:53:28
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seems like a dangerous move for the government to do for a precedent that
[TS]
00:53:33
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they might not need
[TS]
00:53:36
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you know and I don't know it could be it could be a bad move if they can get it i
[TS]
00:53:44
◼
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mean i don't understand why they just wouldn't say and whatever you know you
[TS]
00:53:49
◼
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don't need to give us that we've got access any way to anything that we want
[TS]
00:53:53
◼
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I really don't think that they do
[TS]
00:53:56
◼
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ok could the iphone be that good that they don't know it's it you know you
[TS]
00:54:03
◼
►
never know what the n.o in the end of the NSA knows of a flaw in the scheme
[TS]
00:54:07
◼
►
they're going to keep their mouths shut about it but it's it does seem to me
[TS]
00:54:10
◼
►
that Apple is moving towards creating a complete system that can you know can
[TS]
00:54:16
◼
►
mathematically be shown that it can't be can't be broken with the combination of
[TS]
00:54:21
◼
►
you know with the secure Enclave and when and with all the various ways that
[TS]
00:54:28
◼
►
the keys are stored to to get everything encrypted or unencrypted boy wearing for
[TS]
00:54:35
◼
►
how long do you think that this initial part will take is this i got a $MONEY a
[TS]
00:54:41
◼
►
month thing or I don't know i have a yeah I guess I know apples been given
[TS]
00:54:46
◼
►
tulle fabric we're recording on februari 19 and I know they have like one week to
[TS]
00:54:52
◼
►
file their response so i think you know a couple of months i'm guessing i'll
[TS]
00:55:02
◼
►
take this break in the show and thank our second sponsor and it's our good
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00:55:06
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►
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they've launched cover pages are single page websites that are perfect for when
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your ideas just starting out you know what I do a single page website is
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something that you have a new thing to announce you have a big headline at the
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►
top and all the information goes right down the page one big squirrel
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thing they have got they've got that set up so if you have to type of site you
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Squarespace already has you covered Squarespace commerce is robust enough to
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00:56:05
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show people and let them sell and have all of the ecommerce stuff and the
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00:56:09
◼
►
security stuff in the credit card processing go through Squarespace
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commerce already has you covered
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00:56:15
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00:56:20
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templates that help you create the online home that you've always wanted
[TS]
00:56:23
◼
►
that's a multi-page deeper website they have so many templates to choose from
[TS]
00:56:29
◼
►
it's ridiculous they look so professional any kind of new website
[TS]
00:56:32
◼
►
that you want to create you really ought to look at Squarespace first and give it
[TS]
00:56:36
◼
►
half an hour give it an hour and see how far you get and you'll find out a lot of
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00:56:41
◼
►
the cases most of the time you're already most of the way done to just
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00:56:45
◼
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being finished and launching so go there and check it out if you have any kind of
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00:56:49
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►
need for a new website you can start with a free trial
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it's squarespace.com / the talk show and remember this use this code daring dar
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00:57:02
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see here's the problem you can go there now get a free trial user for 30 days
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daring dar ing and you will save ten percent so you'll save big bucks and you
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get a beautiful website my thanks to Squarespace
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00:57:23
◼
►
alright what about my interview last week with the Federation q2 it i did i
[TS]
00:57:29
◼
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did actually it was it was great I I thought and I thought it was a great
[TS]
00:57:34
◼
►
interview and you know you got some scoops in there too was all yeah I
[TS]
00:57:40
◼
►
wasn't expecting that
[TS]
00:57:41
◼
►
it's like they didn't say hey we're going to give you some stuff it's like
[TS]
00:57:44
◼
►
when when any stress head saying that I really kind of expect I was like am i
[TS]
00:57:51
◼
►
listening am i hearing this right that you're giving me this information that
[TS]
00:57:53
◼
►
I'm pretty sure never came out before I was ready to hear and like get like a
[TS]
00:57:56
◼
►
punch in the shoulder from like I thought it was really good interview
[TS]
00:58:05
◼
►
they were they were very open and and it you know it kind of seemed like just
[TS]
00:58:14
◼
►
three guys sitting around chatting well that's definitely the case i mean in the
[TS]
00:58:19
◼
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argument against it would be and it seemed like you know I worried
[TS]
00:58:23
◼
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afterwards that maybe I didn't ask good enough questions I hard questions maybe
[TS]
00:58:28
◼
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the wrong term to use but maybe I that I didn't press quite hard enough i really
[TS]
00:58:32
◼
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was worried afterwards and then the show came out and I read all the reactions i
[TS]
00:58:36
◼
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read all the emails i read all the tweets and most people seem to really
[TS]
00:58:39
◼
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like it but there were definitely some people are like dude you asked this
[TS]
00:58:42
◼
►
question and they didn't give a straight answer and you didn't press him on it
[TS]
00:58:46
◼
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and your eyes gonna have that though you mean you and I've been doing this long
[TS]
00:58:51
◼
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enough to know that no matter what we ask but people are going to react like
[TS]
00:58:56
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that and my take on it is well at least I asked and I thought even the ones that
[TS]
00:59:05
◼
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they didn't answer straightforwardly they at least they weren't there their
[TS]
00:59:08
◼
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answers weren't completely empty
[TS]
00:59:10
◼
►
you know and and I know that they're you know it they're both surprisingly good
[TS]
00:59:18
◼
►
this is the thing that blows me away it'sit's is for two people who don't do
[TS]
00:59:22
◼
►
podcast regularly I know
[TS]
00:59:24
◼
►
federighi was on the show back in December to talk about Swift I don't
[TS]
00:59:28
◼
►
know that eq I don't know these ever done a podcast before I've seen him on
[TS]
00:59:31
◼
►
interviews like a tree code or something like that but he doesn't do it a lot
[TS]
00:59:35
◼
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but it's a they came across as like naturals right yeah and I know that
[TS]
00:59:41
◼
►
there's no way that if they're not going to answer the first time they're not
[TS]
00:59:43
◼
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going to answer if I if I reinsert it and then all of a sudden it the
[TS]
00:59:49
◼
►
discussion loses the the flow
[TS]
00:59:53
◼
►
yeah well I i think that you've got a lot of great information i think that
[TS]
01:00:00
◼
►
I I mean I text to do when i listen to it last week and and said you know is
[TS]
01:00:08
◼
►
great interview it was informative it was you know entertaining so you
[TS]
01:00:17
◼
►
actually got a lot more than what i would have suspected I the one thing
[TS]
01:00:23
◼
►
that I think is interesting is the it goes beyond any words that actually came
[TS]
01:00:29
◼
►
out of either of their mouth is the fact that the interview happened at all shows
[TS]
01:00:34
◼
►
that Apple definitely cares about this whole perception of apple software being
[TS]
01:00:42
◼
►
in decline right or being are having less Karen thought put into it than
[TS]
01:00:50
◼
►
their hardware and that Apple at the fact that the interview happened at all
[TS]
01:00:53
◼
►
shows that Apple wants to counter that which I thought was interesting and so
[TS]
01:00:59
◼
►
any sort of you know thought that apple doesn't pay attention to these
[TS]
01:01:02
◼
►
discussions you know a on the outside I i think it's clear that they do up to
[TS]
01:01:11
◼
►
that very highest levels of the company
[TS]
01:01:12
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►
yeah i agree i mean i've interviewed any before never interviewed Craig but
[TS]
01:01:21
◼
►
interviewed any before and you know me a he's a great guy i really like getting
[TS]
01:01:27
◼
►
and you know I didn't I think their personalities came across in the
[TS]
01:01:35
◼
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interview that you gave I mean yeah it's great to get the the information but
[TS]
01:01:38
◼
►
they could have been you know what blankets and the interview too and it
[TS]
01:01:42
◼
►
would have been very difficult and then you know maybe that's when you start
[TS]
01:01:46
◼
►
asking the questions just no answer this one question if there is one and it's
[TS]
01:01:54
◼
►
always the case that there's always at least one it's like it's all over like
[TS]
01:01:59
◼
►
it stopped and the recording is over and I think that's great and immediately I
[TS]
01:02:03
◼
►
like oh I knew the one question I wanted
[TS]
01:02:05
◼
►
this is I really wanted to ask Eddie and I can't believe I forgot it or just it
[TS]
01:02:11
◼
►
was in my notes but it just never seemed to come up in the flow is I wanted to
[TS]
01:02:14
◼
►
ask Eddie if he himself has ever hit the bug where your iphone or your iOS device
[TS]
01:02:22
◼
►
could be iphone could be ipad but your iOS device starts asking you for your
[TS]
01:02:25
◼
►
iCloud password and you enter it and then it like a second goes by and then
[TS]
01:02:32
◼
►
it comes the same dialogue comes back up and then you enter it and it goes away
[TS]
01:02:36
◼
►
just long enough that you think okay its stock and then it comes back and it
[TS]
01:02:40
◼
►
doesn't say your password was incorrect and like when it when it when I hit this
[TS]
01:02:46
◼
►
you know and I think everybody's part of the same way where you can kind of enter
[TS]
01:02:50
◼
►
your iCloud password pretty fast and go do it and then this when you hit this
[TS]
01:02:55
◼
►
bug which I know exists i just you know I've seen firsthand I know other people
[TS]
01:02:59
◼
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talk about it but then like by the third time you start entering your password
[TS]
01:03:02
◼
►
very very carefully
[TS]
01:03:04
◼
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yeah you like me like you do one character at a time and finger and you
[TS]
01:03:09
◼
►
actually look at the pop-up letters as they come
[TS]
01:03:12
◼
►
and then you hit return and then it goes away and you think oh that's all the end
[TS]
01:03:17
◼
►
then then it comes back up i wanted to ask any that and I didn't and damn it I
[TS]
01:03:21
◼
►
really regret it
[TS]
01:03:22
◼
►
were you satisfied with the with the way that the conversation went to meet ya i
[TS]
01:03:27
◼
►
dont really was i I worry deeply about it because I I don't feel like being in
[TS]
01:03:33
◼
►
that role of interviewing people like that it is comes naturally to me so I
[TS]
01:03:37
◼
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mean I I stressed don't I hope it didn't sound that way but I stress greatly
[TS]
01:03:41
◼
►
about it before
[TS]
01:03:42
◼
►
no it didn't sound that way and he said I thought it was a really entertaining
[TS]
01:03:49
◼
►
interview I think that implicit in their response to the issue of the software
[TS]
01:03:54
◼
►
you know being in decline is that I thought one of the most interesting
[TS]
01:03:59
◼
►
answers to that was Craig federighi said that the bar is being raised its higher
[TS]
01:04:07
◼
►
than ever and then that's in terms of expectations that we have for how
[TS]
01:04:12
◼
►
reliable everything will work and how polished everything will be
[TS]
01:04:16
◼
►
I thought that was it you know again is it's sort of a non-answer
[TS]
01:04:22
◼
►
maybe but I think it's an interesting way of looking at it and that we
[TS]
01:04:25
◼
►
collectively see these problems now simply because we have higher higher
[TS]
01:04:31
◼
►
expectations
[TS]
01:04:32
◼
►
ok so let's let's look at that
[TS]
01:04:36
◼
►
why do we have higher expectations i think it's because Apple gives us higher
[TS]
01:04:44
◼
►
expectations you know where we're not I don't think that we as consumers are
[TS]
01:04:51
◼
►
saying Apple you know your your software is awful it it seems to me more that
[TS]
01:04:58
◼
►
Apple is saying you know when they do events and stuff
[TS]
01:05:02
◼
►
our software is great and ninety-nine percent of the time it really is great
[TS]
01:05:09
◼
►
but then when that one percent hits it's like okay this assistance so great I so
[TS]
01:05:21
◼
►
are we just holding apple up to their own of words and and what they say about
[TS]
01:05:26
◼
►
their software or are we being unfair and saying now iphone i don't think we
[TS]
01:05:32
◼
►
are being unfair and I think that it's it is central to the entire reason
[TS]
01:05:39
◼
►
Apple's own you know there's a lot of times where we're in other cases where
[TS]
01:05:45
◼
►
Apple seems to be held
[TS]
01:05:47
◼
►
he either by a publication or just one individual pundit or somebody to an
[TS]
01:05:51
◼
►
unreasonably high standard that other companies are held to and I call them
[TS]
01:05:56
◼
►
out sometimes you call them out you know other you know and mac elope calls them
[TS]
01:06:01
◼
►
out all the time
[TS]
01:06:03
◼
►
this is a case though where I think Apple itself asks to be held to a higher
[TS]
01:06:09
◼
►
standard right that Apple itself proclaims that our products because we
[TS]
01:06:15
◼
►
do the hope you know this is their story that because we do the whole thing we
[TS]
01:06:19
◼
►
control the software and the hardware integration between them we provide an
[TS]
01:06:23
◼
►
overall better experience then
[TS]
01:06:25
◼
►
our competitors who don't have that whole you know software and hardware
[TS]
01:06:31
◼
►
story to tell
[TS]
01:06:32
◼
►
they say that that's the Apple story right and I've long thought that that's
[TS]
01:06:36
◼
►
the you know that the can Apple succeed in the long run at yes but i think that
[TS]
01:06:45
◼
►
the only way they succeed in the long run is by continually providing a better
[TS]
01:06:51
◼
►
overall experience you know and and blurring the lines between hardware and
[TS]
01:06:57
◼
►
software and i think that overall they've done a great job with that you
[TS]
01:07:01
◼
►
know even even when you look at the integration between devices
[TS]
01:07:07
◼
►
I mean not just the integration between hardware and software but the
[TS]
01:07:10
◼
►
integration between ipad Mac iPhone you know that handoff and and I message
[TS]
01:07:19
◼
►
being everywhere and you know all that kind of stuff I I that makes the devices
[TS]
01:07:24
◼
►
more useful for me
[TS]
01:07:26
◼
►
Oh tremendously for me but it's I feel like that's one of those things that
[TS]
01:07:30
◼
►
where there's you know for so many I handoff works great for me and I do it
[TS]
01:07:34
◼
►
all the time where I'll be like walking around the house making coffee or
[TS]
01:07:36
◼
►
something and reading something on my phone and I want to link to it from
[TS]
01:07:42
◼
►
daring fireball but why not just wait till I get to my desk and do it from my
[TS]
01:07:46
◼
►
imac we have a nice keyboard and all i do is just sit down at my desk while the
[TS]
01:07:50
◼
►
phone is still open and right there at the side of my doc is the little hand
[TS]
01:07:53
◼
►
off you know Safari thing so i click one button and you know a second later the
[TS]
01:07:59
◼
►
webpage that was on my phone is now I click one button on on my mac and that
[TS]
01:08:04
◼
►
thing on my phone is now on my I think my phone is now on my Mac yeah and it
[TS]
01:08:09
◼
►
works great from but with you know a 700 million I cloud users is there you know
[TS]
01:08:15
◼
►
are there a million of them for whom that doesn't work for reasons they don't
[TS]
01:08:19
◼
►
understand you know is is 99.9 percent of people having it work good enough
[TS]
01:08:26
◼
►
how do you know and how do you solve it for them that the last ten percent well
[TS]
01:08:30
◼
►
i think you know one thing then that we all know is that there's always going to
[TS]
01:08:35
◼
►
be problems and bugs with software you know and and
[TS]
01:08:39
◼
►
more accepting of that I i really believe that we are accepting of that
[TS]
01:08:44
◼
►
and you know if you look at something like iCloud people I quad is is a
[TS]
01:08:49
◼
►
favorite one of the favorite whipping horses of of people for me Ike works
[TS]
01:08:58
◼
►
great i called services work great and I think a lot of it comes down to how we
[TS]
01:09:02
◼
►
use it so i use iCloud more like more like God I got consumer you know
[TS]
01:09:12
◼
►
yeah and I'll give one example that i know i know i'm not alone with is the
[TS]
01:09:18
◼
►
sinking of the text shortcuts so in other words the black if you set up in
[TS]
01:09:26
◼
►
like a text the way that OS 10 and iOS have like a text at a simple text
[TS]
01:09:31
◼
►
expander like system where you can have a little shortcut like you type addr and
[TS]
01:09:37
◼
►
then expands to your full address i was bedeviled for months with an inability
[TS]
01:09:45
◼
►
they're supposed to sync between devices and four months I was absolutely
[TS]
01:09:49
◼
►
bedeviled by sinking problems between them
[TS]
01:09:52
◼
►
we're just all sorts of craziness would happen where they'd be doubled where
[TS]
01:09:58
◼
►
they all of a sudden none of them are on my phone and sometimes online
[TS]
01:10:03
◼
►
I mean anything that could go wrong went wrong all of a sudden my Mac went back
[TS]
01:10:06
◼
►
two or one of my max would go back to like the default ones that the ship when
[TS]
01:10:11
◼
►
it's brand-new and I think I I'd think that what happened was that it had the
[TS]
01:10:18
◼
►
problems initially happened for me when I was running the iOS 9 beta last summer
[TS]
01:10:23
◼
►
my own and that something got corrupted in my icloud account that even after iOS
[TS]
01:10:30
◼
►
came out of iOS 9 came out of beta that something was wrong with those two
[TS]
01:10:34
◼
►
keyboard shortcuts or text shortcuts whatever they call them and then four
[TS]
01:10:39
◼
►
months afterwards it was all messed up and eventually though it just it got
[TS]
01:10:46
◼
►
fixed lag end of it
[TS]
01:10:48
◼
►
knock on wood but for like the last few months
[TS]
01:10:51
◼
►
it just works and I've even like doubted myself and just gone there and
[TS]
01:10:56
◼
►
painstakingly i beheld my phone up to my mac and scroll both lists to make sure
[TS]
01:11:01
◼
►
that there's not like I just know there's gonna be one missing and I get
[TS]
01:11:05
◼
►
to the bottom and be like damn they're all there and they're all the same and
[TS]
01:11:09
◼
►
so I you know I don't know who knows how that happen who knows if it fixed itself
[TS]
01:11:13
◼
►
who knows if somebody at Apple fixed a bug figured it out and did it but even
[TS]
01:11:19
◼
►
when stuff like that happens and again I don't want to be seen here as as a
[TS]
01:11:24
◼
►
wholly on Apple side of this argument but i do think though that that it's
[TS]
01:11:30
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easy for somebody who's experienced the same thing to look at the syncing
[TS]
01:11:35
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between those texture cuts as buggy because i was buggy and to overlook the
[TS]
01:11:39
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fact that it's not buggy right now I know security Syracuse is always talk on
[TS]
01:11:43
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ATP that heat he can't get his addresses to sink right yeah and i gotta tell you
[TS]
01:11:49
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i have i have not had a problem with address sinking in iCloud at ever i mean
[TS]
01:11:54
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i've been using it since it was called you know I tools or whatever it usable
[TS]
01:11:59
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format home maybe back then maybe back then I had some i don't know i didn't
[TS]
01:12:05
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even have an iphone back then so I don't know what I was thinking it too so maybe
[TS]
01:12:08
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I wouldn't even know what if i had some problems but at least in recent years
[TS]
01:12:11
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my address is definitely sink and they sink fast I yeah I don't have problems
[TS]
01:12:15
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with calendars with contacts I don't have problems thinking any of that stuff
[TS]
01:12:20
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i don't have problems with iCloud Drive you know it sinks I mean you could you
[TS]
01:12:25
◼
►
could reasonably make the argument should I call dr be more like Dropbox
[TS]
01:12:30
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and II short time but looking at the service as it is I don't have problems
[TS]
01:12:37
◼
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with how works and you know when the the problems that we do have like this
[TS]
01:12:45
◼
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password thing just seem to be so bizarre it is it is it something that's
[TS]
01:12:52
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you know it can't be unique to to just one person obviously because a lot of
[TS]
01:12:57
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people have a butt is a unique to set up i don't know you know
[TS]
01:13:01
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so I you know I think that they're getting there
[TS]
01:13:05
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I think that's the gist of it I do worry i do worry that one of the reasons and I
[TS]
01:13:11
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I just don't think it's deniable
[TS]
01:13:14
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I mean this is the bike when the whole thing that started this new round of
[TS]
01:13:18
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Apple softwares is not as good as it used to be or not as good as it should
[TS]
01:13:22
◼
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be however way you want to phrase it started with mossberg solemn and then
[TS]
01:13:26
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the same day you and I both wrote about it in my take is that that my angle was
[TS]
01:13:31
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that one thing I think is undeniable is that it is true that the software is not
[TS]
01:13:35
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as good as the hardware but maybe that's just the way it has to be because the
[TS]
01:13:39
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hardware is is in some ways simpler and that it's certain aspects of the
[TS]
01:13:45
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hardware half to be bug free like you can't there's no way that they can do a
[TS]
01:13:51
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software upgrade of the camera lens okay yeah and so the requirements of that and
[TS]
01:13:57
◼
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and so the hare said there's another argument this is it is does the ability
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01:14:01
◼
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to do software updates make apple way and anybody else who can do them make
[TS]
01:14:06
◼
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them lazy about shipping quote you know be quality software because they know
[TS]
01:14:10
◼
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they can make it a quality software over the air or they think they can wear as
[TS]
01:14:14
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you know is it different than any old days where the software had to be
[TS]
01:14:17
◼
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printed on a CD or DVD or if you want to go back further floppy disks and if
[TS]
01:14:23
◼
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there was a bug that bug might never get fixed by the by the consumer because
[TS]
01:14:28
◼
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software updates were so hard to distribute I get used to be a big big
[TS]
01:14:34
◼
►
deal to ship the gold master of of pieces off
[TS]
01:14:37
◼
►
oh yeah was huge and and not that like an OS update still isn't taken seriously
[TS]
01:14:42
◼
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or or or you know that there's all sorts of you know rigorous quality-control
[TS]
01:14:46
◼
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that it goes through but it's not like it used to be when when hard software
[TS]
01:14:53
◼
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went through an actual you know effectively it be turned into hardware
[TS]
01:14:56
◼
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when you put it on it on a disc that's right yeah well I and III think that you
[TS]
01:15:02
◼
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know for a lot of developers they do think i'll release this now and I can
[TS]
01:15:09
◼
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fix it but I mean we we we know too that there are
[TS]
01:15:14
◼
►
you can't account for every configuration and you know the the mac
[TS]
01:15:20
◼
►
app store i think has done a lot to to help with every app is going to work at
[TS]
01:15:26
◼
►
least you have that feeling you know these are tested we know they're good
[TS]
01:15:34
◼
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and we put them out there for sale on the mac app store so that helps all
[TS]
01:15:38
◼
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night and in the appstore helps a lot i think it's great that Apple has the
[TS]
01:15:43
◼
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review process that they do with all of the stuff i wonder if some of the Apple
[TS]
01:15:48
◼
►
software could construe the review process sometimes well I wouldn't have a
[TS]
01:15:53
◼
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lot of stuff that doesn't you know it doesn't follow the sandboxing rules
[TS]
01:15:57
◼
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wouldn't ya
[TS]
01:15:59
◼
►
although a lot about it today I say that but i know that a lot of that most of
[TS]
01:16:02
◼
►
apples you know own first party apps our sandbox so it's it's not entirely but
[TS]
01:16:09
◼
►
they don't you know if they need to they don't mind giving themselves an
[TS]
01:16:11
◼
►
exemption I thought an interesting angle and i get i don't know if i was
[TS]
01:16:18
◼
►
satisfied with the answer from craig but on the issue of is Apple shifting away
[TS]
01:16:23
◼
►
from monolithic feature updates for os's in other words i think for the last few
[TS]
01:16:30
◼
►
years all the major new features of OS 10 and iOS have been announced at WWDC
[TS]
01:16:35
◼
►
and then they all ship it in the fall when the release versions come out and
[TS]
01:16:40
◼
►
every once in a while they'll be one that maybe waits until the next release
[TS]
01:16:44
◼
►
like remember they're a think like two years ago there was a keychain something
[TS]
01:16:50
◼
►
related to the keychain and it wasn't in the initial versions of either OS book
[TS]
01:16:54
◼
►
but it came out like in the November updates and it was something there was
[TS]
01:16:58
◼
►
some kind of bug with a keychain feature but for the most part they're all
[TS]
01:17:01
◼
►
announced at WTC and they all come out in the fall at once and then Apple
[TS]
01:17:06
◼
►
spends the next six months fixing bugs and those os's before they turn their
[TS]
01:17:10
◼
►
attention to next year's os's and are they moving away from that sort of let's
[TS]
01:17:15
◼
►
do all the features at once to a more let's keep working on these features in
[TS]
01:17:20
◼
►
parallel and then when they're ready then we'll ship them like with the
[TS]
01:17:25
◼
►
seemingly imminent iOS 9 .
[TS]
01:17:28
◼
►
three which is now in public beta which has maybe not huge features but some
[TS]
01:17:32
◼
►
significant features yeah the efflux thing with the influx like feature with
[TS]
01:17:38
◼
►
the night shift color palette and maybe the most significant one for a smaller
[TS]
01:17:45
◼
►
number of users but for those who applies to this very City to really
[TS]
01:17:48
◼
►
major update to the OS is the way that for education purposes iPads can have
[TS]
01:17:52
◼
►
multiple users now and you could have any students sign into any ipad that's
[TS]
01:17:57
◼
►
the sort of feature that you typically would only come in a major you know . o
[TS]
01:18:03
◼
►
release of the OS
[TS]
01:18:06
◼
►
I can't help but think that common sense says that while marketing-wise that's
[TS]
01:18:11
◼
►
less powerful because you can't just announce all this stuff at once that
[TS]
01:18:15
◼
►
from a quality perspective letting these features come out naturally when they're
[TS]
01:18:20
◼
►
ready even if it's in the . 3 update to the major version of the OS is is but
[TS]
01:18:26
◼
►
you know common senses that just seems like it's a better process for quality
[TS]
01:18:30
◼
►
and I don't mind a smaller feature updates i really don't i I just want
[TS]
01:18:38
◼
►
things to be secure and stable that's that's my main thing that's what I want
[TS]
01:18:47
◼
►
from them
[TS]
01:18:48
◼
►
yeah and I wonder how much you know how much do they need the OS and major OS
[TS]
01:18:54
◼
►
updates to have big marketing type features you know I mean obviously
[TS]
01:18:58
◼
►
they're always going to have some but how much do you need 10 tentpole
[TS]
01:19:03
◼
►
features in an OS update is is it is that it you know maybe that's an
[TS]
01:19:07
◼
►
outdated way of looking at an operating system i think it is you know that it's
[TS]
01:19:12
◼
►
really more you know it's enough to just say you know come this fall and they're
[TS]
01:19:20
◼
►
announced new iPhones to just talk about what's new in the iPhone itself here's
[TS]
01:19:24
◼
►
this new camera that does blah blah blah and here's how much better it is than
[TS]
01:19:27
◼
►
the old camera and here is how much faster graphics performance is compared
[TS]
01:19:33
◼
►
to last year which lets you do these amazing things like a play this game and
[TS]
01:19:39
◼
►
do this stuff like isn't that enough
[TS]
01:19:41
◼
►
like it rather than then you know and and and let the engineers who are
[TS]
01:19:45
◼
►
working on iOS focus on just continually crossing off every little niggling
[TS]
01:19:51
◼
►
little bug that that's bothering people
[TS]
01:19:53
◼
►
alright well i think that we need something you know it's always nice when
[TS]
01:19:58
◼
►
when apple announces a new iphone that you know you can now do panoramic
[TS]
01:20:03
◼
►
pictures and you know we have this great camera and and the fact is people rely
[TS]
01:20:09
◼
►
on on that camera but that's time that's a good example though it's obviously the
[TS]
01:20:14
◼
►
panoramic camera thing is obviously software because it's you know it but
[TS]
01:20:19
◼
►
it's also hardware right it's it it wasn't like they could have done it
[TS]
01:20:22
◼
►
without your camera it was tied to it you know it's you know it's very
[TS]
01:20:25
◼
►
specific to the to the camera in the phone so I I brought up three points in
[TS]
01:20:32
◼
►
the article that I did on on the software of why some of the the bad
[TS]
01:20:40
◼
►
software bad things happen
[TS]
01:20:42
◼
►
one was that they knew about it and released it anyway
[TS]
01:20:47
◼
►
who was that they didn't know they were given a date release by you know at
[TS]
01:20:56
◼
►
first that's it
[TS]
01:20:58
◼
►
what do you think it is well I definitely think that that's part of the
[TS]
01:21:03
◼
►
it's part of why i think the monolithic really schedule is problematic is that
[TS]
01:21:09
◼
►
the the iphones have to come out in September and I mean I i say have to in
[TS]
01:21:17
◼
►
a way that if they didn't if something truly catastrophic happened to the
[TS]
01:21:21
◼
►
supply chain you know I natural disaster in Asia something truly catastrophic and
[TS]
01:21:30
◼
►
apple literally added it has you know calls a meeting in you know late august
[TS]
01:21:34
◼
►
and says well we have to postpone the iphone 7 launch until January
[TS]
01:21:40
◼
►
it's not going to sink the company i mean it's it's bad for him it would
[TS]
01:21:44
◼
►
definitely be bad for the company i'm sure would be bad for their stock but I
[TS]
01:21:47
◼
►
a but I you know to keep everything according to plan the iphone has to come
[TS]
01:21:53
◼
►
out in September and if the new iPhone comes out in September iOS 10 has to
[TS]
01:21:59
◼
►
come out in September because the new iphone and you know are always
[TS]
01:22:02
◼
►
engineered such that they need the newest version of the operating system
[TS]
01:22:06
◼
►
and therefore i will I OS you know whatever this year's new version number
[TS]
01:22:13
◼
►
is come hell or high water is shipping in the middle of September and that's
[TS]
01:22:19
◼
►
how it is and that's why I feel like the more features you're promising for that
[TS]
01:22:24
◼
►
release the more risk there is that some of them are not going to be you know
[TS]
01:22:30
◼
►
fully baked well and and didn't we see that and you talked about it last week
[TS]
01:22:35
◼
►
with with Craig and a boat apple TV
[TS]
01:22:38
◼
►
I mean there are new features coming over apple TV that just didn't make it
[TS]
01:22:41
◼
►
right in the in the software
[TS]
01:22:45
◼
►
yeah and you know does that mean that they should have postponed the release
[TS]
01:22:48
◼
►
of the app of the new Apple TV I think definitely not i think right as they
[TS]
01:22:52
◼
►
released it was a compelling out upgrade and a compelling device but that's just
[TS]
01:22:57
◼
►
the nature of it you know but isn't I think there's the big difference between
[TS]
01:23:03
◼
►
releasing software that's missing features and Apple never says it can do
[TS]
01:23:11
◼
►
this in a can two releasing software that apple says it'll do this and it
[TS]
01:23:19
◼
►
doesn't right yeah I definitely think so anyway here's an example so maybe this
[TS]
01:23:25
◼
►
is the way that I if I could Bend Phil Schiller and Tim Cook's year and Craig's
[TS]
01:23:31
◼
►
ear on on this take a look at it compared it to the release of photos
[TS]
01:23:36
◼
►
from mac which was announced at WWDC but without they just said early next year
[TS]
01:23:41
◼
►
and i think it had a very good launch I think photos from Mac to complete the
[TS]
01:23:47
◼
►
cert and iCloud photo library and complete this circle of ok now you put
[TS]
01:23:52
◼
►
you all of your photos
[TS]
01:23:53
◼
►
on all of your devices that are signed in to iCloud in a in a storage sensitive
[TS]
01:24:00
◼
►
way so that you know if you have thousands of photos you have the option
[TS]
01:24:04
◼
►
of whether you want the full version on any particular device it all worked
[TS]
01:24:08
◼
►
really well but I think part of that was that they didn't promise that date and
[TS]
01:24:11
◼
►
say that
[TS]
01:24:11
◼
►
come hell or high water it's going to ship on this date right like i would
[TS]
01:24:15
◼
►
like to see more features at WWDC and api's announced as this is coming within
[TS]
01:24:21
◼
►
the next year you know and and if it's not in iOS 10.04 have to wait till 10.1
[TS]
01:24:29
◼
►
that so be it
[TS]
01:24:31
◼
►
I agree and I do think you had a strong . i definitely think you had a strong
[TS]
01:24:35
◼
►
point that there are some cases where Apple has ship stuff where it's it just
[TS]
01:24:39
◼
►
seems inexcusable like you had to know that this was not ready to ship right
[TS]
01:24:43
◼
►
and and that's that's where I wonder you know that it seems obvious that you knew
[TS]
01:24:50
◼
►
that this didn't work and if if you want to release software like that then
[TS]
01:24:57
◼
►
release it is as beta say you know we have this this new thing and we're going
[TS]
01:25:03
◼
►
to release it today as public beta we looking forward to your feedback and if
[TS]
01:25:11
◼
►
that's the case then I i think the whole conversation changes on whether the
[TS]
01:25:20
◼
►
software is good or not because you know I i I've been running beta software for
[TS]
01:25:28
◼
►
os's and for things like that i never write about it because it's not fair to
[TS]
01:25:32
◼
►
write about beta software like that right but as soon as you come to me and
[TS]
01:25:38
◼
►
say this software is ready you can do all of these great and wonderful things
[TS]
01:25:45
◼
►
and you know where we're proud to announce and release it today and then
[TS]
01:25:51
◼
►
it doesn't or you know not just that it doesn't but that it has major bugs
[TS]
01:25:59
◼
►
which brings us to the next segment of the show where we can we should talk
[TS]
01:26:03
◼
►
about itunes and Apple music with I put gets you after thanking our final
[TS]
01:26:11
◼
►
sponsor ah and it's our good friends at fracture you guys no fracture there the
[TS]
01:26:16
◼
►
company that prints your photos directly onto glass you've got photos in your
[TS]
01:26:21
◼
►
iphone you've got photos on whatever the cameras you have you put them on
[TS]
01:26:25
◼
►
Instagram you put them in photos on your mac setup the flickr well how about
[TS]
01:26:31
◼
►
getting them somewhere where they're not just ones and zeros and putting them
[TS]
01:26:35
◼
►
onto a real analog print that you can hang on the wall that you can put on
[TS]
01:26:39
◼
►
your desk
[TS]
01:26:40
◼
►
there's no better way to do that then through fraktur where instead of printed
[TS]
01:26:44
◼
►
on paper and then you've got this piece of paper that you've got to some help us
[TS]
01:26:47
◼
►
perfectly align with in a rectangular frame and the pain-in-the-ass of you
[TS]
01:26:52
◼
►
know opening those little clips on the back of the frame and getting them back
[TS]
01:26:55
◼
►
in there without having the photo fall two degrees off parallel forget it with
[TS]
01:27:02
◼
►
fracture your picture is printed right on the glass itself and it looks super
[TS]
01:27:07
◼
►
cool it's super beautiful it goes edge-to-edge and they ship with
[TS]
01:27:13
◼
►
everything you need to hang them on the wall including the screw to put in a
[TS]
01:27:19
◼
►
wall right there in the package really clever packaging really high quality
[TS]
01:27:24
◼
►
printing and a really really just super cool effect when you actually see them
[TS]
01:27:28
◼
►
on the wall
[TS]
01:27:29
◼
►
I you know people who know you start hanging up if they've ever heard a
[TS]
01:27:33
◼
►
fracture i guess it's a fracture and if they don't they're going to say like how
[TS]
01:27:36
◼
►
did you do that is just how does have you know what is this and then you're
[TS]
01:27:39
◼
►
going to end up giving a pitch like this on fracture to to your friends and it's
[TS]
01:27:44
◼
►
all really affordable to with prices starting at just 15 bucks for the small
[TS]
01:27:49
◼
►
square sighs they've got all sorts of sizes all sorts of shapes and they've
[TS]
01:27:53
◼
►
got a really cool team that hand assembles every single order
[TS]
01:27:57
◼
►
down in Gainesville Florida and if you need any other reason to buy one besides
[TS]
01:28:02
◼
►
them being our sponsors and then being really cool things to to buy as gifts to
[TS]
01:28:06
◼
►
buy for yourself to hang on the walls
[TS]
01:28:08
◼
►
here's the even better you can save ten percent off with the code talk show 10
[TS]
01:28:14
◼
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talk show 10 will save you ten percent just go to fracture me.com to check it
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01:28:20
◼
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out online and remember that code talk show 10 and you'll save some bucks I so
[TS]
01:28:26
◼
►
that brings us to itunes mm which was i again i think that's one thing that on
[TS]
01:28:33
◼
►
twitter people called me out for not pressing any Q hard enough on but on the
[TS]
01:28:38
◼
►
other hand I felt like he acknowledged that it's on the table that maybe on the
[TS]
01:28:42
◼
►
desktop that itunes should be broken up like it is on on iOS and have separate
[TS]
01:28:47
◼
►
apps for playing music for managing device updates for you know I mean it's
[TS]
01:28:53
◼
►
good just kind of ridiculous what itunes on the desktop does you know how much
[TS]
01:28:56
◼
►
stuff it's it's required to do well and you can see why they don't want to mess
[TS]
01:29:02
◼
►
with it because it processes you know billions of dollars in transactions
[TS]
01:29:07
◼
►
right now and it's actually used a lot i think it was in one of the numbers that
[TS]
01:29:11
◼
►
was dropped in that interview last week was that there's a hundred million
[TS]
01:29:14
◼
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people who stole update and sink their device through you a USB cable the other
[TS]
01:29:19
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items so mean that I mean a hundred million users is a real number i mean
[TS]
01:29:23
◼
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yep and i can understand that and for the record you know I know that I've
[TS]
01:29:29
◼
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been very outspoken about Apple music and the problems that I've had with it i
[TS]
01:29:37
◼
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use Apple music all the time every day i use Apple music and it has gotten really
[TS]
01:29:45
◼
►
really good
[TS]
01:29:47
◼
►
it really has Eddie and his team i think i've done a tremendous job in fixing a
[TS]
01:29:56
◼
►
lot of the the errors and problems that Apple music head which brings me back to
[TS]
01:30:04
◼
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the point of at what point is apple released software knowing that it's it
[TS]
01:30:09
◼
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doesn't work that well you know was Apple music one of those because when
[TS]
01:30:15
◼
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you start using it you can see we're all the
[TS]
01:30:20
◼
►
flaws were all right did it did it wasn't released dictated by the quality
[TS]
01:30:23
◼
►
of the software was released dictated by when the negotiating rights opened up
[TS]
01:30:28
◼
►
right and I i tend to think that it was the release was was based on a date not
[TS]
01:30:37
◼
►
on the quality of the software because what we see now with the quality of the
[TS]
01:30:41
◼
►
software i would have been extremely happy with what specific things do you
[TS]
01:30:46
◼
►
think are better now then then then in the past year because you've been I mean
[TS]
01:30:50
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►
without i would say almost without question one of the leading critics of
[TS]
01:30:53
◼
►
of Apple music in terms of bugginess and inconsistency in and confusion
[TS]
01:30:59
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►
well and it's the bulkiness and inconsistency isn't just on iphone it's
[TS]
01:31:04
◼
►
on Mac it's on apple TV you know and I i think if you look at the service overall
[TS]
01:31:14
◼
►
everything has gotten better
[TS]
01:31:17
◼
►
the app is getting better uh the the the station's the algorithm that they use
[TS]
01:31:22
◼
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for the for their radio stations has gotten better
[TS]
01:31:25
◼
►
the the curated stations have gotten better
[TS]
01:31:29
◼
►
everything has gotten better there are still bugs in the software and and
[TS]
01:31:34
◼
►
people people have to accuse me of looking for for bugs
[TS]
01:31:39
◼
►
I don't have time in my day to look for bugs
[TS]
01:31:43
◼
►
I can't really don't so iÃve told apple that no reason that I'm able to find
[TS]
01:31:51
◼
►
these bugs is because i use it so much
[TS]
01:31:54
◼
►
that's it that's the the only reason that I can I I find them when I find
[TS]
01:31:59
◼
►
them i tell them about you know here's what it's funny I know it's gotta be the
[TS]
01:32:05
◼
►
same for you but it always amuses me when like two emails in a row or maybe
[TS]
01:32:09
◼
►
two tweets in a row just back-to-back and it's the fact that their
[TS]
01:32:12
◼
►
back-to-back that makes it so amusing where there's one accusing you being an
[TS]
01:32:15
◼
►
apples pocket
[TS]
01:32:16
◼
►
yeah well one accusing you of unfairly criticizing apple just looking for
[TS]
01:32:22
◼
►
things to take over the exact same thing that you wrote
[TS]
01:32:25
◼
►
yeah well yeah it's true it's true it happens and I
[TS]
01:32:29
◼
►
what I'm not even sure that that Apple recognizes this but the reason that I'm
[TS]
01:32:35
◼
►
so upset or I was so upset about Apple music is because I care about it so much
[TS]
01:32:42
◼
►
well and it also seemed like some of your initial problems were were data
[TS]
01:32:46
◼
►
loss which is sort of the Cardinal you know like there's all sorts of things
[TS]
01:32:48
◼
►
that are forgivable in bugs and data loss is like high up on the list of ones
[TS]
01:32:54
◼
►
that are unforgivable well you are designed systems ideally such that data
[TS]
01:32:59
◼
►
never gets lost an end to be to be fair and open on to apple here the data loss
[TS]
01:33:06
◼
►
came from a misunderstanding of what I new itunes match to do so apparently i
[TS]
01:33:16
◼
►
deleted the song some of my own songs and not knowing that the way that iTunes
[TS]
01:33:24
◼
►
Match work had changed so the songs weren't there but they were there and
[TS]
01:33:32
◼
►
then some of the other ones i deleted but I i just i don't think that the way
[TS]
01:33:40
◼
►
that they implemented itunes matches the service in Apple music was a a good
[TS]
01:33:48
◼
►
thing to do because they before you could turn you could see with itunes
[TS]
01:33:53
◼
►
match you can see your purchase music and your your your uploaded music and
[TS]
01:33:58
◼
►
you're matched music so i could turn off apple music and and or I could you know
[TS]
01:34:05
◼
►
use itunes match on all my devices and basically see all my music but when they
[TS]
01:34:10
◼
►
implemented Apple music they made itunes match part of my club music library so
[TS]
01:34:14
◼
►
if i wanted to get rid of iCloud music library and just see my itunes match
[TS]
01:34:19
◼
►
there was no way to do that but i didn't know that you know so that and it gets
[TS]
01:34:26
◼
►
to my complaint with it is that in some ways I think what makes me in this too
[TS]
01:34:30
◼
►
critical software is that on kind of an idiot and I really have cognitive
[TS]
01:34:36
◼
►
problems with complex software i really i really think i do i just need it to be
[TS]
01:34:41
◼
►
obviously not necessarily simple but i need it to be obvious and I really feel
[TS]
01:34:46
◼
►
like I could try to get their last week with with federighi and Q but that i
[TS]
01:34:53
◼
►
really like what they did with photos for mac and it and as I say this knowing
[TS]
01:34:57
◼
►
that i know that there are people out there who really missed some folks
[TS]
01:35:00
◼
►
features from iphoto that aren't in photos for mac but i really like it
[TS]
01:35:05
◼
►
because I really when I open photos from Mac it's not that there aren't other
[TS]
01:35:09
◼
►
features i wish that they would add back and it's not like I feel like especially
[TS]
01:35:13
◼
►
in terms of editing images I really and I you know I just feel like it's coming
[TS]
01:35:18
◼
►
and it this is how it's going to evolve in the years to come but i really like
[TS]
01:35:21
◼
►
that I open it up and I understand where everything is and in a way that if they
[TS]
01:35:27
◼
►
had tried to glom it into iphoto I don't know it would have worked
[TS]
01:35:31
◼
►
whereas with I itunes I just really feel like by continuing to build on the same
[TS]
01:35:38
◼
►
foundation that was the original itunes from a decade ago they've wound up with
[TS]
01:35:43
◼
►
something that's just confusing and itunes match is a perfect example of
[TS]
01:35:47
◼
►
that where I understand when they first came out with itunes match i understood
[TS]
01:35:50
◼
►
what was meant to do and it sound appealing and i paid $MONEY for it and i
[TS]
01:35:53
◼
►
stoled I guess I still do pay for it but now that they have apple music I just
[TS]
01:35:57
◼
►
feel like it's too much
[TS]
01:35:58
◼
►
I feel like there should be just like two things
[TS]
01:36:02
◼
►
here's your music which you have copies of right here on your on your computer
[TS]
01:36:07
◼
►
and you can sync them to your other devices if you want and then if you want
[TS]
01:36:12
◼
►
to pay us to have access to you know music I got as on a subscription basis
[TS]
01:36:18
◼
►
that's Apple music I kind of feel like iTunes Match should just go away we'll
[TS]
01:36:23
◼
►
see I i really liked itunes match because then I could have one copy of my
[TS]
01:36:29
◼
►
music on on my computer and then I could just use itunes match and not take up
[TS]
01:36:35
◼
►
space on my device you know my iphone or my iPad I could just use itunes match
[TS]
01:36:41
◼
►
and get a whole quiet library but when they when they change that
[TS]
01:36:46
◼
►
m and rolled it into my club music library i'm basically paying for a
[TS]
01:36:51
◼
►
service that it doesn't do what
[TS]
01:36:53
◼
►
did you know in my mind they kind of took away a feature but are still
[TS]
01:36:59
◼
►
charging me for that feature you know so but if i look at an apple music today
[TS]
01:37:08
◼
►
right now I was using it this morning before we we did this and if i look at
[TS]
01:37:15
◼
►
the app and the service it's something that i would recommend I i think it's
[TS]
01:37:22
◼
►
it's great and i use it i use the radio more now than what i've ever used radio
[TS]
01:37:28
◼
►
before I mean I was a big fan of Pandora because I think pandora had the best
[TS]
01:37:33
◼
►
algorithmic radio of service out there better than Spotify better than apples
[TS]
01:37:39
◼
►
better than everybody but apples is getting really really good
[TS]
01:37:44
◼
►
so the way that i use radio is all pick a song and guns and roses so pick sweet
[TS]
01:37:51
◼
►
child of mine are welcome to the jungle
[TS]
01:38:06
◼
►
and i'll say make a station based on this song and what i expect here from
[TS]
01:38:12
◼
►
that station is basically hit after hit after it
[TS]
01:38:17
◼
►
nothing but hits for as long as I play that station and I i I'll use that when
[TS]
01:38:24
◼
►
i go for a drive or you know what I'm doing something that I just want to hear
[TS]
01:38:29
◼
►
you know I have people over and I pick a song I want to hear other songs like
[TS]
01:38:34
◼
►
that and nothing but hits and for a while what you were getting from from
[TS]
01:38:42
◼
►
the radio stations was and this is even before Apple music you were getting
[TS]
01:38:47
◼
►
kinda like the the the best of the b-sides that nobody ever wanted to hear
[TS]
01:38:52
◼
►
and I would just be skipping through song saying what is this why are you
[TS]
01:38:59
◼
►
playing and you know that's that's what you ended up with that's not the case
[TS]
01:39:05
◼
►
anymore now I'm hearing a lot of great songs you know just and and that's great
[TS]
01:39:12
◼
►
so what I also use the hardrock channel but the pre-done curated hardrock
[TS]
01:39:18
◼
►
channel and Apple music and it's gotten really really really good and I use that
[TS]
01:39:24
◼
►
for discovery and I i have added so many songs to my library from the hardrock
[TS]
01:39:32
◼
►
channel that you know I'll be listening to songs and hearing new music and say
[TS]
01:39:38
◼
►
that's pretty good and I'll reach over and tap the the heart button so hard
[TS]
01:39:44
◼
►
that and then you know two or three days later I'll be you know listening to the
[TS]
01:39:49
◼
►
hard rock channel that's own well we'll come on again and I'll to Jesus pretty
[TS]
01:39:53
◼
►
good i'll reach over it hit the heart button and I'll have already heard it so
[TS]
01:39:58
◼
►
i said well i need to add that to my library and I'll go in and add that song
[TS]
01:40:02
◼
►
sometimes I have the whole album but i'll have that song to my library and
[TS]
01:40:05
◼
►
then I also rated with stars so then it goes into my playlist of you know I've I
[TS]
01:40:14
◼
►
playlist done of 4 stars or higher so far
[TS]
01:40:19
◼
►
going on a long drive i'll put on that playlist of all the songs forever that
[TS]
01:40:24
◼
►
I've rated four stars or higher and you know I could have a couple thousand
[TS]
01:40:28
◼
►
songs in there and I know that I'm gonna love every single one of them
[TS]
01:40:33
◼
►
well it sounds like you you're having a much better experience with it than you
[TS]
01:40:37
◼
►
used to
[TS]
01:40:38
◼
►
well yeah I mean it but see that's why I need my library right as part of this
[TS]
01:40:44
◼
►
because people have said you know like I added and this was this is a couple
[TS]
01:40:49
◼
►
months ago I haven't tried since but I added i led zep on one and 22 from my
[TS]
01:40:55
◼
►
music to my itunes library and it changed the names to those those classic
[TS]
01:41:01
◼
►
albums two legs up on mothership which is their greatest hits album and it just
[TS]
01:41:06
◼
►
it just pissed me off
[TS]
01:41:08
◼
►
does it come on no no no it's not that's not it right and it's even worse that it
[TS]
01:41:16
◼
►
was those albums because those it's wrong in any case to botch the album
[TS]
01:41:20
◼
►
name but they're so canonical in an iconic you know I mean like Led Zeppelin
[TS]
01:41:26
◼
►
I every it's up on element but especially to me one two three and four
[TS]
01:41:30
◼
►
well and can act houses of the holy they're all they're all it is no which
[TS]
01:41:34
◼
►
album it is right but things like that i don't find happen much anymore
[TS]
01:41:40
◼
►
there are n see that's why I want my my own music because I've spent the last
[TS]
01:41:45
◼
►
you know what 15 years rating songs in itunes uh and and using those playlists
[TS]
01:41:55
◼
►
for ratings and also for plays you know what everybody my top five hundred songs
[TS]
01:42:03
◼
►
played of all time in my itunes library i have a playlist for that right so if i
[TS]
01:42:09
◼
►
want to narrow down you know the stars and to just what i've actually played
[TS]
01:42:13
◼
►
then I guess it would be all aussie songs but you know then i can take that
[TS]
01:42:20
◼
►
playlist and people have said you know when i put i posted a picture of legs up
[TS]
01:42:25
◼
►
on one and two being changed to mothership and people simple
[TS]
01:42:30
◼
►
why would you add it from your your own songs when you can just add it from
[TS]
01:42:36
◼
►
apple music and be done with it and my my argument was a well then you're
[TS]
01:42:43
◼
►
you're admitting that doesn't work I mean you're basically admitting defeat
[TS]
01:42:47
◼
►
saying fine you know it doesn't work i'll just do what happened wants me to
[TS]
01:42:52
◼
►
do now i have i have valid reasons that I want this stuff on my own and you know
[TS]
01:42:59
◼
►
do I want to spend like $MONEY a year going through all my music and updating
[TS]
01:43:03
◼
►
the stuff from Apple music with all the ratings and everything I had no I'm not
[TS]
01:43:08
◼
►
gonna do that
[TS]
01:43:10
◼
►
so we're talking about Apple music have you seen this story about it was
[TS]
01:43:13
◼
►
Hollywood Reporter that that broke it but that that Apple is backing a TV
[TS]
01:43:21
◼
►
series maybe a limited-run TV series about about and starring dr dre yeah i
[TS]
01:43:27
◼
►
did see that and to me the interesting part was so anybody has been waiting for
[TS]
01:43:34
◼
►
a while for Apple to start having their own exclusive content because they're
[TS]
01:43:38
◼
►
sort of the last ones to the game
[TS]
01:43:40
◼
►
I mean I don't know I guess microsoft doesn't really but youtube you know
[TS]
01:43:44
◼
►
through google through YouTube has a YouTube read-only content hulu obviously
[TS]
01:43:51
◼
►
it's all about their own content netflix has their own content and amazon has
[TS]
01:43:57
◼
►
exclusive content that if you're an Amazon Prime member so did that question
[TS]
01:44:02
◼
►
is if Apple if it's true i mean it seems like it's definitely true that they're
[TS]
01:44:06
◼
►
shooting this dr dre thing like that the hollywood reporter you know had reports
[TS]
01:44:10
◼
►
of you know who's in it and what the content is I'm fascinated by the idea of
[TS]
01:44:16
◼
►
how are they going to release it like is it
[TS]
01:44:21
◼
►
are they going to sell it through itunes like you pay a dollar ninety-nine an
[TS]
01:44:25
◼
►
episode like you do four shows from networks are they going to make it so
[TS]
01:44:30
◼
►
that if you are an apple music subscriber you get it for free
[TS]
01:44:33
◼
►
what they do both so that if you're not an apple music subscriber you can buy it
[TS]
01:44:38
◼
►
but if you're at you know if you do is it like sign up for Apple music and you
[TS]
01:44:42
◼
►
can watch this dr dre show
[TS]
01:44:44
◼
►
and if so is isn't Apple music a bad name for Apple music also write like
[TS]
01:44:49
◼
►
yeah like it's less than a year old but it's already you know in the way that
[TS]
01:44:54
◼
►
itunes got this name that with tunes you know the root word of itunes tunes and
[TS]
01:45:00
◼
►
it involved in all these ways that eventually had nothing to do with music
[TS]
01:45:04
◼
►
Apple music already about video content and don't forget that and I to itunes
[TS]
01:45:10
◼
►
was itunes music store and they drive music right
[TS]
01:45:15
◼
►
you know like iOS was my phone all right is it is Apple ever going to stop naming
[TS]
01:45:21
◼
►
things music and then had to make them go in other ways and just say it would
[TS]
01:45:24
◼
►
be like Amazon Prime had been named amazon free shipping the amazon free
[TS]
01:45:28
◼
►
shipping club now it's like they had the foresight when they named it amazon
[TS]
01:45:33
◼
►
prime that hey we might do all sorts of cool stuff for people who sign up for
[TS]
01:45:38
◼
►
this so let's just give it a name that just sort of means you know it
[TS]
01:45:41
◼
►
amazon premium customer but I i think i think I they they did such a good job
[TS]
01:45:45
◼
►
with with itunes over the years that people know you know you just go to
[TS]
01:45:49
◼
►
itunes to get everything which may be part of a problem in in trying to split
[TS]
01:45:54
◼
►
it out you know I but you know with your your question I mean it would make sense
[TS]
01:45:59
◼
►
for Apple because they have the money to be able to say yes
[TS]
01:46:04
◼
►
sign up for Apple music and get dr. dre's show for free
[TS]
01:46:10
◼
►
yeah you know they they could very well do that I think it's interesting that
[TS]
01:46:14
◼
►
that they are getting into it and and I think it's a good thing and they need to
[TS]
01:46:21
◼
►
yeah what if I mean it could i don't know i mean they have so many options
[TS]
01:46:24
◼
►
but it could could just say if you have any Apple device you can watch it for
[TS]
01:46:29
◼
►
free you know any I any iphone ipad apple TV can can watch the show for free
[TS]
01:46:36
◼
►
I don't know i'm very curious what they would do or what they're going to do
[TS]
01:46:40
◼
►
I've been thinking about it for a long time because I've long everybody's long
[TS]
01:46:43
◼
►
suspected Apple might get into original content but now that they are i'm
[TS]
01:46:47
◼
►
excited to find out how they're actually going to go to market with it
[TS]
01:46:50
◼
►
because i don't think it's clear it is gonna be and wellness and let's not
[TS]
01:46:54
◼
►
forget that they grew from what a six million subscribers to 11 million they
[TS]
01:47:02
◼
►
told you in the last week I mean that's huge
[TS]
01:47:07
◼
►
it's funny because it's not huge by Apple standards like on the same show
[TS]
01:47:11
◼
►
you know they mentioned that they have 700 million users 707 million total
[TS]
01:47:17
◼
►
users and they've only got 11 million Apple music but it's you know it's it's
[TS]
01:47:23
◼
►
in comparison to other streaming services and it is sort of a slow and
[TS]
01:47:27
◼
►
steady wins the race type thing right and like a huge i meant huge increase in
[TS]
01:47:32
◼
►
Ryan in a relatively short period of time I mean they almost doubled it
[TS]
01:47:36
◼
►
so here's the question though I did they double it because of this Taylor Swift
[TS]
01:47:42
◼
►
thing I mean for awhile looked like Taylor Swift bought apple right now
[TS]
01:47:46
◼
►
because she was just everywhere you walk into a retail store that stores were
[TS]
01:47:50
◼
►
just plastered with taylor swift the itunes store was posture but Taylor
[TS]
01:47:56
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Swift I mean every banner was taylor swift is is that why it grew and you
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know i I've also said before that I don't think it heard my notes certainly
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didn't hurt
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I mean is it because the service over that time get better I i understand that
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there are a lot of people a lot of people that never had a problem with
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Apple music I i get that I've talked to those people you know
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ok and ind those I really do but if you came to me today with Apple music and
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said here it is
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III be a hundred percent behind it and I can't see saying a bad thing like i said
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there's still a couple neatly little bugs in it but nothing that i would say
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you know all this is this is terrible
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I mean interesting wins the software Pagano care well I think the music
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industry is going clearly kind of going the same way as the TV in and
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and video world where exclude it you know exclusives drive drive the
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subscriptions you know it's you know netflix it isn't netflix without the
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netflix original content at this point even know a lot of what people watch on
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netflix are there the whole library of movies and stuff like that but it's the
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fact that they have some stuff that you can only get on netflix that is you know
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if you're only going to subscribe to one or two monthly services
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you know it's the exclusive stuff that makes you pick which ones it is and just
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as the you know another example
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so the and it just seems like you know Taylor Swift having original stuff on on
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Apple music like the movie they made and stuff like that is exclusive and then
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you've got Kanye West who has a new album out that's only on title and he
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said yeah for whatever reason you know that it's never going to be on we call
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it apple but it's never going to be on ya and and I for one am thankful that
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he's not going to be an apple music so I saw him on Saturday Night Live last week
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I thought it was like incomprehensible I I mean I'm a little old but I'm
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definitely not that the demo but it it's a very pretty bizarre performance
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01:50:18
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he's an interesting guy but but again no it's just but you just never used to see
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that in the old days there was never like like an album that came out from a
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major act that was only it at Tower Records right right it just wasn't how
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the industry worked and it just seems like now especially from the perspective
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of the the the superstar music acts that it's all about exclusives and apple is
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in a strong position in my opinion in that regard because they can a pay for
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it and be i think that from them you know in addition to just the fact that
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Apple has the money to pay for it they know people know that Apple eyes the
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marketing ability to to really help you know that if Apple is behind you and
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01:51:01
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marketing you know you've got a really good marketing partner
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I agree I and I i love the fact that they are getting into this original
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content i can't wait to see where that goes
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now you know I but there's you know there's there's a lot of things that
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they can do they have a lot of connections and you know what i think is
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really funny
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01:51:24
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remember that the whole thing with the jimmy iovine talking about women and
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01:51:29
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playlist that you know that women are sitting around talking about boys and
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01:51:36
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you know Wilson into music and they need help with playlist the latest commercial
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01:51:40
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were three women sitting around talking about you know breaking up and and
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01:51:44
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listening to music at that Center Byronic uh I guess that brings us to the
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last and final scandal of the week which is that in that think that was the
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commercial where there's one of the new to new iphone commercials apple at the
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01:51:58
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narrator young woman pronounces the word chif as gift which is how i pronounce it
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is it you know the gif image format is it a soft soft G or hard G and apple has
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come out strongly on a hard G side which is where I've always been into so but
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there we go but I know people are losing losing their shit over that
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yeah well we have we have so much time in our hands these days then we can we
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can lose their shit over something like like that but i don't what is the right
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way I've always said give this is why it's the long story short the
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controversy is that the i think it was one guy i mean i guess i can look it up
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in the show notes but whoever it was who created it it if you remember it was a
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unisys image format that they had a patent on and that they never enforced
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it but then when the end and it was I get sort of obscure image format in like
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the late eighties early nineties but then when the web happened and we needed
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really tightly you know it's very small bite count image format and then all the
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browsers supported the format and it exploded and then unit systems like a
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dude we still own a patent on that
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really kind of made a stink about it anyway the the team or the guy
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unisys who invented it and then stands for graphics interchange format and the
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01:53:21
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guy who invented it says it they've always pronounced it with the soft G
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01:53:25
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Jeff like the peanut butter and therefore that side of the argument says
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the guy who invented it says it's jeff therefore it's jeff i wear as everybody
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01:53:38
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else is like if its graphics interchange format it's a hard G it's gift and who
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01:53:44
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cares what the original guy said language evolves naturally and the
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01:53:47
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natural way that this is involved is that it's a hard G ok so the big
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01:53:53
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question doesn't matter over people but there was like when that video game out
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01:53:59
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there is like an hour or two on twitter where that's all anybody was talking
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about i mean do you go to anybody and say gift and they don't know what you're
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talking about
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no now I just I just think it sounds better right now I baby very curious to
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01:54:13
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know like what weather readers and listeners of the show if how they fall
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01:54:18
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it seems like it's a little bit like the vodka vs gin martini thing where there's
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the the one side cares a lot and the other side is like hey you pronounce it
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however you want
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yeah you know like with martinis the people who like vodka martinis other
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01:54:35
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people you know and somebody else's well i think a real Martini has to be made
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01:54:38
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with gin and vodka person says okay don't enjoy you know your gin martini
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01:54:43
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but the gin martini person that you're not drinking a real martini that's not a
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01:54:46
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martini Europe you know and I feel like the hard G give people are like I say
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01:54:51
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give you say Jeff alright but the soft G people really get bent out of shape
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about it apparently because that you know that the guys like I said the guy
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who created it says it's the other way
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01:55:03
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well anyway apple says it's hard G so I say it's RG know I always thought her
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01:55:08
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I anything else before we wrap up i don't think so i guess i have a crash i
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01:55:18
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guess most podcast do their corrections at the beginning two episodes ago
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01:55:24
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I said I think that was with Ben Thompson I i was we're talking about the
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01:55:30
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new 4-inch iphone that supposedly coming next month and I think I said that it's
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going to have the a8 processor that's a year old from the iphone 6 and Mark
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01:55:40
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government has reported that sunday 9i think couple other rumors rumors of
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setting III but I misspoke on the air so the rumor is I don't know if it's true
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01:55:48
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or not but anyway I should correct it that the rumor as reported by marc
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01:55:51
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herman and I think others is that the new 4-inch iphone is going to have an 89
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01:55:56
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processor which would put it at the you know six months behind the iphone 6s and
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01:56:03
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6s plus in terms of specs and that is exactly why when i was on the show with
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01:56:08
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then that I said I think that it's a phone that Apple intends to keep on the
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market for 18 to 24 months because they're putting the top-of-the-line a9
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01:56:16
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in there and that makes a lot more sense I I misspoke when I said hey and I I
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01:56:19
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regret their what else
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01:56:22
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clearly you're not trustworthy anymore i already yeah can I ask you one question
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01:56:29
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we get asked me anything Joe I do you use Apple music not a lot I don't listen
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01:56:34
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to a lot of music to tell you the truth
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01:56:36
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mm okay I never I i haven't in a long time I don't I can't work with music
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01:56:42
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playing why couldn't I can't but a you know I'm a little princess and the pea i
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01:56:46
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like to with a pea under my mattress
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01:56:48
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I like to work in silence so I don't listen to music when i'm writing a
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01:56:52
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reading on I if I do want to listen to music though I I would yeah okay i was
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01:56:58
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just one I think where I will eventually use Apple music the most and I needed
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01:57:04
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that need to get a new car to make it work better but I anticipate you know
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01:57:10
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that getting a car where instead of using serious which we have in our car i
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01:57:17
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would much rather have apple music and just go over the LTE connection on my
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01:57:21
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phone because it would be a much higher quality even my shitty years can can
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01:57:27
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hear that the the horrible compression on current satellite radio
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01:57:31
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so it'd be way higher fidelity and I'd you know obviously I think it I would
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01:57:36
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just rather go through the Apple music stations and the Apple music algorithms
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01:57:40
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and have the complete access to my personal library at all times rather
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01:57:43
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than just choose from the stations that serious offers the car is where I would
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01:57:48
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listen to music but I don't drive much so it's it's not that much you know even
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01:57:52
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there it's not much but like when I go out like on a walk in the city or
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01:57:56
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something that I listen to podcast instead of music I don't really listen
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01:57:59
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to much but if I do listen to music i do use it but I don't use it enough that i
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01:58:03
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have strong opinions on it so that's why it I I don't really write much about
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01:58:07
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Apple music well give it a try to think you'll like it
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01:58:10
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everybody can check out Jim's work of course at loop in site.com that's Jim's
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01:58:17
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website and on Twitter he's going to guess my guess is your user name is jay
[TS]
01:58:23
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Dalrymple that is it and and you can enjoy his plight is played out you know
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01:58:33
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and all haha now there's no plate anymore
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01:58:39
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it's all good it's polite tweets alright Jim thanks a lot
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01:58:44
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it's good talking to you too mama
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