00:00:00 ◼ ► ladies and gentlemen your pal John Gruber here this is a very special [<a href="https://overcast.fm/+BtuxjCaOg/0">TS</a>]
00:00:04 ◼ ► episode of the talk show it is a different episode of the talk shows [<a href="https://overcast.fm/+BtuxjCaOg/4">TS</a>]
00:00:09 ◼ ► and so it is a different kind of sponsorship setup I'm just gonna tell [<a href="https://overcast.fm/+BtuxjCaOg/9">TS</a>]
00:00:12 ◼ ► you right here at this episode is exclusively brought to you by met . com [<a href="https://overcast.fm/+BtuxjCaOg/12">TS</a>]
00:00:18 ◼ ► that's mah . com if you don't know what's Matt it's a daily deal site you [<a href="https://overcast.fm/+BtuxjCaOg/18">TS</a>]
00:00:23 ◼ ► guys remember woot wot that was a daily deal site where they put funny content [<a href="https://overcast.fm/+BtuxjCaOg/23">TS</a>]
00:00:28 ◼ ► videos and stuff like that up and have one thing a day that they would sell at [<a href="https://overcast.fm/+BtuxjCaOg/28">TS</a>]
00:00:32 ◼ ► a extraordinary discount and they sold to amazon that was what they sold the [<a href="https://overcast.fm/+BtuxjCaOg/32">TS</a>]
00:00:36 ◼ ► amazon and amazon started changing everything around and eventually got rid [<a href="https://overcast.fm/+BtuxjCaOg/36">TS</a>]
00:00:40 ◼ ► of everything about what that made woot woot [<a href="https://overcast.fm/+BtuxjCaOg/40">TS</a>]
00:00:42 ◼ ► so the team laughs they left amazon when they could and they started a new site [<a href="https://overcast.fm/+BtuxjCaOg/42">TS</a>]
00:00:46 ◼ ► that was like would accept even better than it used to be and that's Matt it's [<a href="https://overcast.fm/+BtuxjCaOg/46">TS</a>]
00:00:51 ◼ ► the guys behind we have a new site now and you go there every day and have a [<a href="https://overcast.fm/+BtuxjCaOg/51">TS</a>]
00:00:55 ◼ ► daily deal something is on sale at an extraordinary discount like a gee I [<a href="https://overcast.fm/+BtuxjCaOg/55">TS</a>]
00:01:00 ◼ ► wonder if they like rip these off the back of a truck sort of discount gadgets [<a href="https://overcast.fm/+BtuxjCaOg/60">TS</a>]
00:01:05 ◼ ► oftentimes toys stuff like that but the main reason to go there is not even [<a href="https://overcast.fm/+BtuxjCaOg/65">TS</a>]
00:01:08 ◼ ► defined the discounts not shopping site at one thing a day that's available at a [<a href="https://overcast.fm/+BtuxjCaOg/68">TS</a>]
00:01:12 ◼ ► limited time the reason I go to medicom everyday are the videos that they make [<a href="https://overcast.fm/+BtuxjCaOg/72">TS</a>]
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00:01:21 ◼ ► about the product at all it's really just a great site to work into your [<a href="https://overcast.fm/+BtuxjCaOg/81">TS</a>]
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00:01:31 ◼ ► a couple minutes so go there check them out and medicom check out the videos [<a href="https://overcast.fm/+BtuxjCaOg/91">TS</a>]
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00:01:42 ◼ ► they're great and they're the ones who are bringing you today's episode and [<a href="https://overcast.fm/+BtuxjCaOg/102">TS</a>]
00:01:46 ◼ ► without any further ado ladies and gentlemen the talk show this is gonna be [<a href="https://overcast.fm/+BtuxjCaOg/106">TS</a>]
00:01:51 ◼ ► fun we've got a Eddy Cue senior vice-president internet software and [<a href="https://overcast.fm/+BtuxjCaOg/111">TS</a>]
00:01:57 ◼ ► Eddie welcome to the talk show you doing and returning to the talk show which is [<a href="https://overcast.fm/+BtuxjCaOg/117">TS</a>]
00:02:03 ◼ ► must mean I didn't watch it up too badly [<a href="https://overcast.fm/+BtuxjCaOg/123">TS</a>]
00:02:05 ◼ ► Craig federighi senior vice president of software engineering it's a rare honor [<a href="https://overcast.fm/+BtuxjCaOg/125">TS</a>]
00:02:12 ◼ ► here's my question is the tough one I want to know it out [<a href="https://overcast.fm/+BtuxjCaOg/132">TS</a>]
00:02:16 ◼ ► Eddie you're a big sports fan I has Steve Dowling sent you to like [<a href="https://overcast.fm/+BtuxjCaOg/136">TS</a>]
00:02:21 ◼ ► photography school for like taking pictures after sporting events now put [<a href="https://overcast.fm/+BtuxjCaOg/141">TS</a>]
00:02:26 ◼ ► you know I i love that because you may know him and I went to the Super Bowl [<a href="https://overcast.fm/+BtuxjCaOg/146">TS</a>]
00:02:30 ◼ ► together and he's a huge Broncos fan huge Broncos fan and so when they won [<a href="https://overcast.fm/+BtuxjCaOg/150">TS</a>]
00:02:37 ◼ ► the game we were we were all excited we got high-fiving each other we went onto [<a href="https://overcast.fm/+BtuxjCaOg/157">TS</a>]
00:02:41 ◼ ► the field is taking the photos and he's so excited you want to congratulate him [<a href="https://overcast.fm/+BtuxjCaOg/161">TS</a>]
00:02:44 ◼ ► and sent the picture out and then the next morning I wake up and I get to see [<a href="https://overcast.fm/+BtuxjCaOg/164">TS</a>]
00:02:48 ◼ ► all of those messages and tweets and everything else and I thought it was [<a href="https://overcast.fm/+BtuxjCaOg/168">TS</a>]
00:02:52 ◼ ► uh because it's it shows you know tim is just like you and me he's a huge sports [<a href="https://overcast.fm/+BtuxjCaOg/172">TS</a>]
00:02:57 ◼ ► fan and was loved it and he loved his team actually won the superbowl I i said [<a href="https://overcast.fm/+BtuxjCaOg/177">TS</a>]
00:03:03 ◼ ► this I I just thought it was that's exactly what i thought i thought it was [<a href="https://overcast.fm/+BtuxjCaOg/183">TS</a>]
00:03:07 ◼ ► like Tim Tim as a human being and it's a real sports fans photo I thought it was [<a href="https://overcast.fm/+BtuxjCaOg/187">TS</a>]
00:03:12 ◼ ► goofy but i thought was gonna be the reaction that people had to me it was [<a href="https://overcast.fm/+BtuxjCaOg/192">TS</a>]
00:03:17 ◼ ► alright I'm hoping I'm hoping to have a few more for you this year maybe another [<a href="https://overcast.fm/+BtuxjCaOg/197">TS</a>]
00:03:21 ◼ ► repeat for the Warriors repeat with national championship you know well [<a href="https://overcast.fm/+BtuxjCaOg/201">TS</a>]
00:03:25 ◼ ► that's what I don't know about the duplin I wasn't going to mention do [<a href="https://overcast.fm/+BtuxjCaOg/205">TS</a>]
00:03:28 ◼ ► getty no no I was a look I've been we've been wanting to talk to you for like [<a href="https://overcast.fm/+BtuxjCaOg/208">TS</a>]
00:03:33 ◼ ► three weeks but I told i told alli there's no way I'm going to talk to John [<a href="https://overcast.fm/+BtuxjCaOg/213">TS</a>]
00:03:36 ◼ ► right now because we've been losing games straight so I waited to we won the [<a href="https://overcast.fm/+BtuxjCaOg/216">TS</a>]
00:03:39 ◼ ► last we won the last like two games in a row where hot and I'm like let's get on [<a href="https://overcast.fm/+BtuxjCaOg/219">TS</a>]
00:03:44 ◼ ► the call now now my smile a sports-related suggestion to you is just [<a href="https://overcast.fm/+BtuxjCaOg/224">TS</a>]
00:03:48 ◼ ► in case the Warriors keep it up and just in case you know maybe WWDC sticks to [<a href="https://overcast.fm/+BtuxjCaOg/228">TS</a>]
00:03:53 ◼ ► the typical schedule maybe you want to rehearse more and if you have extra [<a href="https://overcast.fm/+BtuxjCaOg/233">TS</a>]
00:03:57 ◼ ► tickets for a warrior's finals game [<a href="https://overcast.fm/+BtuxjCaOg/237">TS</a>]
00:03:59 ◼ ► I know a guy you know maybe could take them off your hands just saying to our [<a href="https://overcast.fm/+BtuxjCaOg/239">TS</a>]
00:04:07 ◼ ► I let's let's get down to brass tacks here one of the things one of the [<a href="https://overcast.fm/+BtuxjCaOg/247">TS</a>]
00:04:12 ◼ ► reasons that this is even happening is that Apple is talking about and and [<a href="https://overcast.fm/+BtuxjCaOg/252">TS</a>]
00:04:19 ◼ ► telling its users a lot more about what is coming down the pipeline in software [<a href="https://overcast.fm/+BtuxjCaOg/259">TS</a>]
00:04:26 ◼ ► so for I mean and the best example of that is is that there's a big it's not [<a href="https://overcast.fm/+BtuxjCaOg/266">TS</a>]
00:04:30 ◼ ► even like a developer page it's a big product marketing page on what's coming [<a href="https://overcast.fm/+BtuxjCaOg/270">TS</a>]
00:04:34 ◼ ► in iOS 9.3 yeah yeah we we have a real feature release here with with 93 and so [<a href="https://overcast.fm/+BtuxjCaOg/274">TS</a>]
00:04:45 ◼ ► we certainly wanted to talk about it and we also wanted to get out in public [<a href="https://overcast.fm/+BtuxjCaOg/285">TS</a>]
00:04:48 ◼ ► seeds so many of you were running it certainly all of us here are and there's [<a href="https://overcast.fm/+BtuxjCaOg/288">TS</a>]
00:04:56 ◼ ► a lot of really cool stuff we were able to do and we didn't want to wait all the [<a href="https://overcast.fm/+BtuxjCaOg/296">TS</a>]
00:04:59 ◼ ► way till wdc to get out is so I I'm not imagining things that this is a at least [<a href="https://overcast.fm/+BtuxjCaOg/299">TS</a>]
00:05:08 ◼ ► a subtle change away from keeping features as a sort of major you know new [<a href="https://overcast.fm/+BtuxjCaOg/308">TS</a>]
00:05:15 ◼ ► features that you want to promote in in the OS as a monolithic 12 year at WWDC [<a href="https://overcast.fm/+BtuxjCaOg/315">TS</a>]
00:05:21 ◼ ► will announce them and once a year a couple months later in the fall will [<a href="https://overcast.fm/+BtuxjCaOg/321">TS</a>]
00:05:29 ◼ ► yeah you know huge part of what we do with with iOS every year is we're really [<a href="https://overcast.fm/+BtuxjCaOg/329">TS</a>]
00:05:34 ◼ ► advancing a platform for developers and you really can't sort of trickle out a [<a href="https://overcast.fm/+BtuxjCaOg/334">TS</a>]
00:05:40 ◼ ► big change for developers at the platform level continuously throughout [<a href="https://overcast.fm/+BtuxjCaOg/340">TS</a>]
00:05:44 ◼ ► the year so that's something where it makes a ton of sense for us to advance [<a href="https://overcast.fm/+BtuxjCaOg/344">TS</a>]
00:05:49 ◼ ► at all at once have a conference get everyone early access to the SDKs that [<a href="https://overcast.fm/+BtuxjCaOg/349">TS</a>]
00:05:55 ◼ ► they're going to use given a chance to get their apps ready and take advantage [<a href="https://overcast.fm/+BtuxjCaOg/355">TS</a>]
00:05:58 ◼ ► of all the new capabilities and and then get out with a major OS but there are [<a href="https://overcast.fm/+BtuxjCaOg/358">TS</a>]
00:06:03 ◼ ► things that we can do they don't have a characteristic you know and if you look [<a href="https://overcast.fm/+BtuxjCaOg/363">TS</a>]
00:06:06 ◼ ► at the kind of features coming in 93 with our support for education and [<a href="https://overcast.fm/+BtuxjCaOg/366">TS</a>]
00:06:12 ◼ ► you know shared use iPads in the classroom a poor for the night shift [<a href="https://overcast.fm/+BtuxjCaOg/372">TS</a>]
00:06:16 ◼ ► feature or you know some of the improvements we made two photos or even [<a href="https://overcast.fm/+BtuxjCaOg/376">TS</a>]
00:06:21 ◼ ► the smart keyboard handling on on the ipad pro these are things that you know [<a href="https://overcast.fm/+BtuxjCaOg/381">TS</a>]
00:06:26 ◼ ► we want to get out right away to everyone because we think everyone can [<a href="https://overcast.fm/+BtuxjCaOg/386">TS</a>]
00:06:29 ◼ ► enjoy them and they aren't the kind of things that really impact moving [<a href="https://overcast.fm/+BtuxjCaOg/389">TS</a>]
00:06:32 ◼ ► platform forward for developers right it's not really developing changes but [<a href="https://overcast.fm/+BtuxjCaOg/392">TS</a>]
00:06:37 ◼ ► it is there they're definitely major features one of my favorites is for the [<a href="https://overcast.fm/+BtuxjCaOg/397">TS</a>]
00:06:41 ◼ ► smart keyboard that when you go to spotlight search you can arrow key down [<a href="https://overcast.fm/+BtuxjCaOg/401">TS</a>]
00:06:49 ◼ ► yeah I know you you did helpfully note for us shortly after we shipped the ipad [<a href="https://overcast.fm/+BtuxjCaOg/409">TS</a>]
00:06:54 ◼ ► pro that that we missed one there so it's been great to miss more than one [<a href="https://overcast.fm/+BtuxjCaOg/414">TS</a>]
00:06:59 ◼ ► let me saying so we've been responding all the kind of great feedback we've [<a href="https://overcast.fm/+BtuxjCaOg/419">TS</a>]
00:07:03 ◼ ► gotten on the ipad pro which were we're all excited about the device and so [<a href="https://overcast.fm/+BtuxjCaOg/423">TS</a>]
00:07:07 ◼ ► excited about people have really embraced it but you know we all have our [<a href="https://overcast.fm/+BtuxjCaOg/427">TS</a>]
00:07:11 ◼ ► as we all use it more deeply where we're all seeing things where we can improve a [<a href="https://overcast.fm/+BtuxjCaOg/431">TS</a>]
00:07:16 ◼ ► bunch of things including the keyboard support and so we've taken this [<a href="https://overcast.fm/+BtuxjCaOg/436">TS</a>]
00:07:18 ◼ ► opportunity in 932 to make some of those enhancements so it that is an [<a href="https://overcast.fm/+BtuxjCaOg/438">TS</a>]
00:07:25 ◼ ► interesting thing so one of the things is you guys actually are all my state [<a href="https://overcast.fm/+BtuxjCaOg/445">TS</a>]
00:07:29 ◼ ► not just you like Craig and Eddie but everybody on the executive leadership [<a href="https://overcast.fm/+BtuxjCaOg/449">TS</a>]
00:07:34 ◼ ► team in addition to having you know these jobs that are very specific in [<a href="https://overcast.fm/+BtuxjCaOg/454">TS</a>]
00:07:38 ◼ ► terms of responsibilities you're also users of the the products that Apple [<a href="https://overcast.fm/+BtuxjCaOg/458">TS</a>]
00:07:43 ◼ ► makes oh yeah oh yeah no I mean half that that's why we're that's what we're [<a href="https://overcast.fm/+BtuxjCaOg/463">TS</a>]
00:07:49 ◼ ► here for sure I mean no one was more enthusiastic to get access to the inside [<a href="https://overcast.fm/+BtuxjCaOg/469">TS</a>]
00:07:54 ◼ ► of apple and and software than myself and and Eddie and certainly you know i'm [<a href="https://overcast.fm/+BtuxjCaOg/474">TS</a>]
00:08:00 ◼ ► i am installing I think I probably install something like 500 versions i [<a href="https://overcast.fm/+BtuxjCaOg/480">TS</a>]
00:08:05 ◼ ► mean literally it's 500,000 versions of OS 10 and iOS myself every year I mean I [<a href="https://overcast.fm/+BtuxjCaOg/485">TS</a>]
00:08:10 ◼ ► have you know for max and for ipads and two phones and I upgrade the mall to the [<a href="https://overcast.fm/+BtuxjCaOg/490">TS</a>]
00:08:17 ◼ ► newest build pretty much every day so i don't know i think i did the math wrong [<a href="https://overcast.fm/+BtuxjCaOg/497">TS</a>]
00:08:21 ◼ ► i think it's like a hundred thousand versions of OS 10 [<a href="https://overcast.fm/+BtuxjCaOg/501">TS</a>]
00:08:23 ◼ ► no I also install every year and John I but I've been doing this for more than [<a href="https://overcast.fm/+BtuxjCaOg/503">TS</a>]
00:08:28 ◼ ► 30 years you know the way i started with this was bringing my mac into the office [<a href="https://overcast.fm/+BtuxjCaOg/508">TS</a>]
00:08:34 ◼ ► for my first job and and so working on the mac for me was like a dream come [<a href="https://overcast.fm/+BtuxjCaOg/514">TS</a>]
00:08:40 ◼ ► true so i live on our products every day i use all of our products every day [<a href="https://overcast.fm/+BtuxjCaOg/520">TS</a>]
00:08:44 ◼ ► they're they're part of my life my kids my family and so it's great and we share [<a href="https://overcast.fm/+BtuxjCaOg/524">TS</a>]
00:08:49 ◼ ► that experience and we give each other feedback and we you know we it's what we [<a href="https://overcast.fm/+BtuxjCaOg/529">TS</a>]
00:08:55 ◼ ► do but so like you like eddie like you when you get like add a new macbook pro [<a href="https://overcast.fm/+BtuxjCaOg/535">TS</a>]
00:09:02 ◼ ► or whatever you're going to use you know but you set it up yourself [<a href="https://overcast.fm/+BtuxjCaOg/542">TS</a>]
00:09:06 ◼ ► oh absolutely might my phone first of all hopefully everyone can set it up [<a href="https://overcast.fm/+BtuxjCaOg/546">TS</a>]
00:09:10 ◼ ► themselves except that we build it for and it's really easy i set it up by i [<a href="https://overcast.fm/+BtuxjCaOg/550">TS</a>]
00:09:15 ◼ ► transfer my content from my old macbook or I just did a new imac as a matter of [<a href="https://overcast.fm/+BtuxjCaOg/555">TS</a>]
00:09:20 ◼ ► fact I actually bought it myself I thought I went on the online store [<a href="https://overcast.fm/+BtuxjCaOg/560">TS</a>]
00:09:23 ◼ ► I want to see what the experience was i ordered it checked all the mail i wanted [<a href="https://overcast.fm/+BtuxjCaOg/563">TS</a>]
00:09:27 ◼ ► to see the mail the notifications that came to my phone and then installed at [<a href="https://overcast.fm/+BtuxjCaOg/567">TS</a>]
00:09:31 ◼ ► all let me know no Joe getty seriously most meetings I mean with that eat some [<a href="https://overcast.fm/+BtuxjCaOg/571">TS</a>]
00:09:35 ◼ ► point the meeting he breaks out one of his devices and starts upgrading it mid [<a href="https://overcast.fm/+BtuxjCaOg/575">TS</a>]
00:09:39 ◼ ► meeting and then then we're able to get on the fly feedback on the new software [<a href="https://overcast.fm/+BtuxjCaOg/579">TS</a>]
00:09:42 ◼ ► during the meeting so it's very helpful [<a href="https://overcast.fm/+BtuxjCaOg/582">TS</a>]
00:09:45 ◼ ► I I know it sounds like a trivial question but it's something I've always [<a href="https://overcast.fm/+BtuxjCaOg/585">TS</a>]
00:09:49 ◼ ► wanted to ask people like you because I can see it both ways where I know you [<a href="https://overcast.fm/+BtuxjCaOg/589">TS</a>]
00:09:54 ◼ ► guys are technically adept and have the background to do it but on the other [<a href="https://overcast.fm/+BtuxjCaOg/594">TS</a>]
00:09:58 ◼ ► hand as the senior vice president of a semi large corporation you don't have to [<a href="https://overcast.fm/+BtuxjCaOg/598">TS</a>]
00:10:05 ◼ ► if you wanted to have somebody set up your stuff for you you could do it so [<a href="https://overcast.fm/+BtuxjCaOg/605">TS</a>]
00:10:08 ◼ ► it's always been curious to me whether whether you guys go through it because [<a href="https://overcast.fm/+BtuxjCaOg/608">TS</a>]
00:10:11 ◼ ► you want to get that like what's it like to be a real user experience or do you [<a href="https://overcast.fm/+BtuxjCaOg/611">TS</a>]
00:10:17 ◼ ► take advantage of it you know the fact that you don't have to if you don't want [<a href="https://overcast.fm/+BtuxjCaOg/617">TS</a>]
00:10:20 ◼ ► oh yeah it's not it's not just that I mean we were were both involved every [<a href="https://overcast.fm/+BtuxjCaOg/620">TS</a>]
00:10:25 ◼ ► day in the development of the software that's that's being put together and so [<a href="https://overcast.fm/+BtuxjCaOg/625">TS</a>]
00:10:30 ◼ ► we all want to run the latest thing that we were just in a HR review talking [<a href="https://overcast.fm/+BtuxjCaOg/630">TS</a>]
00:10:36 ◼ ► you're we talked about last week and start living on it so we can start [<a href="https://overcast.fm/+BtuxjCaOg/636">TS</a>]
00:10:41 ◼ ► giving the team feedback on what we're seeing and so it's it's an integral part [<a href="https://overcast.fm/+BtuxjCaOg/641">TS</a>]
00:10:46 ◼ ► of how we develop here is that we all live on the software and at the same [<a href="https://overcast.fm/+BtuxjCaOg/646">TS</a>]
00:10:51 ◼ ► time I mean probably like yourself and you know where all the the tech support [<a href="https://overcast.fm/+BtuxjCaOg/651">TS</a>]
00:10:55 ◼ ► teams for our families and our parents and our in-laws and so I have all my [<a href="https://overcast.fm/+BtuxjCaOg/655">TS</a>]
00:11:01 ◼ ► kids are running the beta's all the time so we get we get live live feedback and [<a href="https://overcast.fm/+BtuxjCaOg/661">TS</a>]
00:11:06 ◼ ► helpful feedback from the whole family non-stop where were immersed in the [<a href="https://overcast.fm/+BtuxjCaOg/666">TS</a>]
00:11:10 ◼ ► Apple universe of the feedback let me look John let me give you an example of [<a href="https://overcast.fm/+BtuxjCaOg/670">TS</a>]
00:11:14 ◼ ► something like this happens all the time for me i am using our products are this [<a href="https://overcast.fm/+BtuxjCaOg/674">TS</a>]
00:11:18 ◼ ► weekend i was using apple TV got the new Apple TV and by the way which we should [<a href="https://overcast.fm/+BtuxjCaOg/678">TS</a>]
00:11:22 ◼ ► talk about there's a lot of great new features coming out with this this is a [<a href="https://overcast.fm/+BtuxjCaOg/682">TS</a>]
00:11:26 ◼ ► major release of apple TV but i'm doing a a purchase of a movie and I've got a [<a href="https://overcast.fm/+BtuxjCaOg/686">TS</a>]
00:11:32 ◼ ► family plan Apple music the whole thing with everybody and the message that [<a href="https://overcast.fm/+BtuxjCaOg/692">TS</a>]
00:11:36 ◼ ► comes up on the screen says somebody from your family has already purchased [<a href="https://overcast.fm/+BtuxjCaOg/696">TS</a>]
00:11:40 ◼ ► this would you like to buy it again I pretty dumb message and and so it's an [<a href="https://overcast.fm/+BtuxjCaOg/700">TS</a>]
00:11:48 ◼ ► example of i got on there and it's like you know I'm talking to my team why are [<a href="https://overcast.fm/+BtuxjCaOg/708">TS</a>]
00:11:51 ◼ ► we doing it this way and it's just a history thing of before there was family [<a href="https://overcast.fm/+BtuxjCaOg/711">TS</a>]
00:11:54 ◼ ► plan it would ask you that question because it was single user once you have [<a href="https://overcast.fm/+BtuxjCaOg/714">TS</a>]
00:11:57 ◼ ► a family plan to just download it shouldn't even bother to ask you and so [<a href="https://overcast.fm/+BtuxjCaOg/717">TS</a>]
00:12:02 ◼ ► you know we live both Craig and I and that's that's part of what we love doing [<a href="https://overcast.fm/+BtuxjCaOg/722">TS</a>]
00:12:06 ◼ ► and so it's it's great to be able to have an impact and change these things [<a href="https://overcast.fm/+BtuxjCaOg/726">TS</a>]
00:12:10 ◼ ► because we're using them ourselves [<a href="https://overcast.fm/+BtuxjCaOg/730">TS</a>]
00:12:13 ◼ ► that's a perfect example i was one of the questions I wanted to ask you what [<a href="https://overcast.fm/+BtuxjCaOg/733">TS</a>]
00:12:16 ◼ ► was the last bug that you encountered yourself and that's a good one and that [<a href="https://overcast.fm/+BtuxjCaOg/736">TS</a>]
00:12:20 ◼ ► it's an interesting explanation right and it just to clarify what you're [<a href="https://overcast.fm/+BtuxjCaOg/740">TS</a>]
00:12:23 ◼ ► saying is it saying that the person who's now in your family plan [<a href="https://overcast.fm/+BtuxjCaOg/743">TS</a>]
00:12:28 ◼ ► who made that purchase earlier made the purchase before there was a thing called [<a href="https://overcast.fm/+BtuxjCaOg/748">TS</a>]
00:12:31 ◼ ► the family plan and therefore it did not automatically download know was that it [<a href="https://overcast.fm/+BtuxjCaOg/751">TS</a>]
00:12:36 ◼ ► was only what they did make the purchase [<a href="https://overcast.fm/+BtuxjCaOg/756">TS</a>]
00:12:38 ◼ ► they were part of the family plan originally when we were doing this [<a href="https://overcast.fm/+BtuxjCaOg/758">TS</a>]
00:12:41 ◼ ► there wasn't a thing is family planning so was designed just to ask you if you [<a href="https://overcast.fm/+BtuxjCaOg/761">TS</a>]
00:12:46 ◼ ► want to purchase again when we did this software for [<a href="https://overcast.fm/+BtuxjCaOg/766">TS</a>]
00:12:49 ◼ ► family plan we didn't take into account that we just said all somebody already [<a href="https://overcast.fm/+BtuxjCaOg/769">TS</a>]
00:12:53 ◼ ► I kind of just downloading we didn't do that but i want to give you since you [<a href="https://overcast.fm/+BtuxjCaOg/773">TS</a>]
00:12:56 ◼ ► said i want to give a little to tell you a little bit of crazy Craig and I are [<a href="https://overcast.fm/+BtuxjCaOg/776">TS</a>]
00:12:59 ◼ ► about this stuff and you said what's the latest cause it just reminded me of of [<a href="https://overcast.fm/+BtuxjCaOg/779">TS</a>]
00:13:04 ◼ ► this um I was installing a new version of OS 10 on my imac it's a non release [<a href="https://overcast.fm/+BtuxjCaOg/784">TS</a>]
00:13:09 ◼ ► version couple days ago and I ran into a problem that i couldn't I knew would be [<a href="https://overcast.fm/+BtuxjCaOg/789">TS</a>]
00:13:16 ◼ ► very difficult to recreate and this is about seven thirty at night just gotten [<a href="https://overcast.fm/+BtuxjCaOg/796">TS</a>]
00:13:19 ◼ ► home to me up the update and I called crack up and i said here's here's the [<a href="https://overcast.fm/+BtuxjCaOg/799">TS</a>]
00:13:24 ◼ ► problem that i've got i was leaving the next day to yuma arizona by the way i [<a href="https://overcast.fm/+BtuxjCaOg/804">TS</a>]
00:13:28 ◼ ► want to give a shout out to the kids and teachers out in Yuma Arizona that are [<a href="https://overcast.fm/+BtuxjCaOg/808">TS</a>]
00:13:33 ◼ ► using iPads but I called Craig up told him about the problems that look I'm [<a href="https://overcast.fm/+BtuxjCaOg/813">TS</a>]
00:13:37 ◼ ► leaving tomorrow i said i want you guys to kind of look at this because i think [<a href="https://overcast.fm/+BtuxjCaOg/817">TS</a>]
00:13:41 ◼ ► this is it's kind of weird i don't think it's going to be easy to recreate it [<a href="https://overcast.fm/+BtuxjCaOg/821">TS</a>]
00:13:44 ◼ ► sure so I took the imac put in my car drove to crack house gave him the imac [<a href="https://overcast.fm/+BtuxjCaOg/824">TS</a>]
00:13:50 ◼ ► Krakens engineering the engineers looking at it figure it out and the next [<a href="https://overcast.fm/+BtuxjCaOg/830">TS</a>]
00:13:54 ◼ ► day got the imac back so it was sort of like preserving a crime scene [<a href="https://overcast.fm/+BtuxjCaOg/834">TS</a>]
00:14:00 ◼ ► that's right except you find out at the end of no crime was committed can we fix [<a href="https://overcast.fm/+BtuxjCaOg/840">TS</a>]
00:14:06 ◼ ► yeah right but if you can you know if you have a bug or just an edge case that [<a href="https://overcast.fm/+BtuxjCaOg/846">TS</a>]
00:14:12 ◼ ► you're worried you can't reproduce [<a href="https://overcast.fm/+BtuxjCaOg/852">TS</a>]
00:14:14 ◼ ► it's like you really do just want to like freeze the computer right where it [<a href="https://overcast.fm/+BtuxjCaOg/854">TS</a>]
00:14:17 ◼ ► is and let the engineers you know start debugging yeah absolutely and it was was [<a href="https://overcast.fm/+BtuxjCaOg/857">TS</a>]
00:14:24 ◼ ► helpful that Eddie was was on the case on that one [<a href="https://overcast.fm/+BtuxjCaOg/864">TS</a>]
00:14:27 ◼ ► that's a really great story that i love that it is dr tops it off of you [<a href="https://overcast.fm/+BtuxjCaOg/867">TS</a>]
00:14:33 ◼ ► it's good to know people but that's it is ok it's interesting but it's that's [<a href="https://overcast.fm/+BtuxjCaOg/873">TS</a>]
00:14:39 ◼ ► exactly the sort of question I had is how how involved do you guys get when [<a href="https://overcast.fm/+BtuxjCaOg/879">TS</a>]
00:14:43 ◼ ► you run into one of these little you know it's inevitable i mean there's [<a href="https://overcast.fm/+BtuxjCaOg/883">TS</a>]
00:14:47 ◼ ► nobody has ever written bug free software it's the nature of software but [<a href="https://overcast.fm/+BtuxjCaOg/887">TS</a>]
00:14:51 ◼ ► what do you guys do when you guys encounter it and that's the drive over [<a href="https://overcast.fm/+BtuxjCaOg/891">TS</a>]
00:14:58 ◼ ► so before we forget let's just go back and talk about what's coming up in apple [<a href="https://overcast.fm/+BtuxjCaOg/898">TS</a>]
00:15:03 ◼ ► TV so the right now it's a it's a beta its TV OS 9.2 and there is a lot of it [<a href="https://overcast.fm/+BtuxjCaOg/903">TS</a>]
00:15:11 ◼ ► really is a major feature just off the top of my head [<a href="https://overcast.fm/+BtuxjCaOg/911">TS</a>]
00:15:13 ◼ ► serie dictation for text entry and searching for apps that's something [<a href="https://overcast.fm/+BtuxjCaOg/913">TS</a>]
00:15:19 ◼ ► people started complaining about as soon as the new Apple TV shipped that's a big [<a href="https://overcast.fm/+BtuxjCaOg/919">TS</a>]
00:15:25 ◼ ► yeah it's huge look when you when you get your appletv the first time the [<a href="https://overcast.fm/+BtuxjCaOg/925">TS</a>]
00:15:29 ◼ ► first thing you got to do is enter your eyes your Apple ID and your password and [<a href="https://overcast.fm/+BtuxjCaOg/929">TS</a>]
00:15:33 ◼ ► being able to have got serious built into this remote why not just tell it [<a href="https://overcast.fm/+BtuxjCaOg/933">TS</a>]
00:15:38 ◼ ► and spell it out instead of having to you know go through the typing mechanism [<a href="https://overcast.fm/+BtuxjCaOg/938">TS</a>]
00:15:42 ◼ ► of doing it and so we wanted to do that right from the beginning and then [<a href="https://overcast.fm/+BtuxjCaOg/942">TS</a>]
00:15:45 ◼ ► searching on the app store we added searching across movies TV shows and and [<a href="https://overcast.fm/+BtuxjCaOg/945">TS</a>]
00:15:50 ◼ ► netflix and hulu we've added a bunch of new content providers like FX you can [<a href="https://overcast.fm/+BtuxjCaOg/950">TS</a>]
00:15:54 ◼ ► search disney channel we're adding we continue to add more but obviously the [<a href="https://overcast.fm/+BtuxjCaOg/954">TS</a>]
00:15:58 ◼ ► app store is a huge one and and so we've done that we've added some languages [<a href="https://overcast.fm/+BtuxjCaOg/958">TS</a>]
00:16:02 ◼ ► spanish french to that and we've added iCloud photo library full support so you [<a href="https://overcast.fm/+BtuxjCaOg/962">TS</a>]
00:16:09 ◼ ► can see all of your photos and also as you one of the things that you've [<a href="https://overcast.fm/+BtuxjCaOg/969">TS</a>]
00:16:13 ◼ ► noticed if you've downloaded a lot of apps on the App Store from the app store [<a href="https://overcast.fm/+BtuxjCaOg/973">TS</a>]
00:16:16 ◼ ► having folders now so just like you have on iOS you can add folders right so you [<a href="https://overcast.fm/+BtuxjCaOg/976">TS</a>]
00:16:22 ◼ ► know you could just group together all your little arcade games put them in an [<a href="https://overcast.fm/+BtuxjCaOg/982">TS</a>]
00:16:30 ◼ ► what can you tell me i know this is from the list understand is how lazy i am [<a href="https://overcast.fm/+BtuxjCaOg/990">TS</a>]
00:16:34 ◼ ► preparing for a very important talk show one of the features conference room [<a href="https://overcast.fm/+BtuxjCaOg/994">TS</a>]
00:16:39 ◼ ► display mode but what is that we had this in the original apple TV and part [<a href="https://overcast.fm/+BtuxjCaOg/999">TS</a>]
00:16:45 ◼ ► of this is if you know most conference rooms from Wi-Fi connectivity is into [<a href="https://overcast.fm/+BtuxjCaOg/1005">TS</a>]
00:16:49 ◼ ► the network's you have people you have private networks that are set up for the [<a href="https://overcast.fm/+BtuxjCaOg/1009">TS</a>]
00:16:54 ◼ ► corporation but then you know somebody comes in to present and you don't really [<a href="https://overcast.fm/+BtuxjCaOg/1014">TS</a>]
00:16:58 ◼ ► want to let them into your private network from the company and so we have [<a href="https://overcast.fm/+BtuxjCaOg/1018">TS</a>]
00:17:02 ◼ ► this capability and and we wanted to add that to the apple TV so that it would be [<a href="https://overcast.fm/+BtuxjCaOg/1022">TS</a>]
00:17:06 ◼ ► easy for people to come in and present [<a href="https://overcast.fm/+BtuxjCaOg/1026">TS</a>]
00:17:08 ◼ ► but now we can we can also lock the display so that instead of showing you [<a href="https://overcast.fm/+BtuxjCaOg/1028">TS</a>]
00:17:13 ◼ ► the latest top movies at the beginning of every meeting I can just tell you [<a href="https://overcast.fm/+BtuxjCaOg/1033">TS</a>]
00:17:17 ◼ ► that you can airplay to it so we we all stay on top of all the top films here at [<a href="https://overcast.fm/+BtuxjCaOg/1037">TS</a>]
00:17:21 ◼ ► Apple we start every meeting but now we have now we have an alternative that's [<a href="https://overcast.fm/+BtuxjCaOg/1041">TS</a>]
00:17:24 ◼ ► true so it's not it's really series why'd I mean this affects every platform [<a href="https://overcast.fm/+BtuxjCaOg/1044">TS</a>]
00:17:31 ◼ ► but the expansion to include new languages [<a href="https://overcast.fm/+BtuxjCaOg/1051">TS</a>]
00:17:35 ◼ ► obviously that is really super important to let's just say people who speak [<a href="https://overcast.fm/+BtuxjCaOg/1055">TS</a>]
00:17:39 ◼ ► Spanish it's really like a make-or-break feature how how difficult is that to do [<a href="https://overcast.fm/+BtuxjCaOg/1059">TS</a>]
00:17:47 ◼ ► each language going you know to keep adding languages to Siri and to keep the [<a href="https://overcast.fm/+BtuxjCaOg/1067">TS</a>]
00:17:52 ◼ ► the level of quality of of series recognition that we have over 35 [<a href="https://overcast.fm/+BtuxjCaOg/1072">TS</a>]
00:17:58 ◼ ► languages in Serie apple TV presents and actually an interesting problem compared [<a href="https://overcast.fm/+BtuxjCaOg/1078">TS</a>]
00:18:05 ◼ ► to just $PERCENT serious self in that a lot of the things that you search for [<a href="https://overcast.fm/+BtuxjCaOg/1085">TS</a>]
00:18:08 ◼ ► are not in the native language you're speaking [<a href="https://overcast.fm/+BtuxjCaOg/1088">TS</a>]
00:18:10 ◼ ► so you're actually let's say speaking in Spanish but you're searching for an [<a href="https://overcast.fm/+BtuxjCaOg/1090">TS</a>]
00:18:14 ◼ ► English title and so Cirie has to be aware that it's actually able to speak [<a href="https://overcast.fm/+BtuxjCaOg/1094">TS</a>]
00:18:21 ◼ ► multiple languages because you wouldn't in and understand when it is that it's [<a href="https://overcast.fm/+BtuxjCaOg/1101">TS</a>]
00:18:26 ◼ ► asking for a title versus what it is that you're actually giving a verb or [<a href="https://overcast.fm/+BtuxjCaOg/1106">TS</a>]
00:18:30 ◼ ► noun to it from that and so it's an interesting challenging problem which is [<a href="https://overcast.fm/+BtuxjCaOg/1110">TS</a>]
00:18:34 ◼ ► why we've been adding languages to Syria we're not quite a tu apple TV we're not [<a href="https://overcast.fm/+BtuxjCaOg/1114">TS</a>]
00:18:37 ◼ ► quite up to 35 that Cirie has but we'll keep adding on and it's supporting that [<a href="https://overcast.fm/+BtuxjCaOg/1117">TS</a>]
00:18:42 ◼ ► multilanguage aspect of Syria that makes it makes it even more fun for us to try [<a href="https://overcast.fm/+BtuxjCaOg/1122">TS</a>]
00:18:47 ◼ ► to resolve yeah are our machine learning teams at an apple and within the Serie [<a href="https://overcast.fm/+BtuxjCaOg/1127">TS</a>]
00:18:53 ◼ ► team have done some remarkable work and I know you've noticed some of the [<a href="https://overcast.fm/+BtuxjCaOg/1133">TS</a>]
00:18:57 ◼ ► improvements to series both performance and its ability to recognize but the [<a href="https://overcast.fm/+BtuxjCaOg/1137">TS</a>]
00:19:01 ◼ ► core technology has improved so much that it's really helped us get high [<a href="https://overcast.fm/+BtuxjCaOg/1141">TS</a>]
00:19:05 ◼ ► accuracy when we're take on all of all of these new languages and some of these [<a href="https://overcast.fm/+BtuxjCaOg/1145">TS</a>]
00:19:11 ◼ ► challenges like now we have to know not just that you're speaking Spanish but [<a href="https://overcast.fm/+BtuxjCaOg/1151">TS</a>]
00:19:14 ◼ ► while you're speaking Spanish you're talking about they might be giants but [<a href="https://overcast.fm/+BtuxjCaOg/1154">TS</a>]
00:19:17 ◼ ► you're pronouncing those words with a Spanish accent and Cirie needs to [<a href="https://overcast.fm/+BtuxjCaOg/1157">TS</a>]
00:19:20 ◼ ► recognize that these are these are [<a href="https://overcast.fm/+BtuxjCaOg/1160">TS</a>]
00:19:22 ◼ ► kind of things that you know a few years ago were just out of reach and now we [<a href="https://overcast.fm/+BtuxjCaOg/1162">TS</a>]
00:19:26 ◼ ► have the core technology to do it and I think the experience with series just [<a href="https://overcast.fm/+BtuxjCaOg/1166">TS</a>]
00:19:30 ◼ ► takin some giant leaps forward by the way and Anna at a huge scale these are [<a href="https://overcast.fm/+BtuxjCaOg/1170">TS</a>]
00:19:37 ◼ ► billions of requests that come in every week to Siri across all the platforms [<a href="https://overcast.fm/+BtuxjCaOg/1177">TS</a>]
00:19:42 ◼ ► that's right so in addition to that here's another one that added to a TV OS [<a href="https://overcast.fm/+BtuxjCaOg/1182">TS</a>]
00:19:50 ◼ ► 9.2 is sort of the old school way of text entry bluetooth keyboard support [<a href="https://overcast.fm/+BtuxjCaOg/1190">TS</a>]
00:19:55 ◼ ► and it's a little thing but it it's one of those things where the old apple TV [<a href="https://overcast.fm/+BtuxjCaOg/1195">TS</a>]
00:20:02 ◼ ► supported it including at set up so that you could set up like if you had the [<a href="https://overcast.fm/+BtuxjCaOg/1202">TS</a>]
00:20:07 ◼ ► apple magic keyboard you could you could connect to it and then the new Apple TV [<a href="https://overcast.fm/+BtuxjCaOg/1207">TS</a>]
00:20:12 ◼ ► came out and it didn't have it and everybody was some people maybe we're a [<a href="https://overcast.fm/+BtuxjCaOg/1212">TS</a>]
00:20:16 ◼ ► little annoyed that everything they had to do with the new Apple TV and november [<a href="https://overcast.fm/+BtuxjCaOg/1216">TS</a>]
00:20:20 ◼ ► was up down left right to you know where everything is [<a href="https://overcast.fm/+BtuxjCaOg/1220">TS</a>]
00:20:25 ◼ ► is this just an issue of paper it was a new version of TV OS all-new it's you [<a href="https://overcast.fm/+BtuxjCaOg/1225">TS</a>]
00:20:31 ◼ ► know integrating it with iOS we just didn't get to it by November or was this [<a href="https://overcast.fm/+BtuxjCaOg/1231">TS</a>]
00:20:35 ◼ ► like a rethink like hey a lot of people are asking us for bluetooth keyboard [<a href="https://overcast.fm/+BtuxjCaOg/1235">TS</a>]
00:20:39 ◼ ► support let's let's go back and put it back in [<a href="https://overcast.fm/+BtuxjCaOg/1239">TS</a>]
00:20:41 ◼ ► that's a great question in that case it was really simple we were doing the new [<a href="https://overcast.fm/+BtuxjCaOg/1241">TS</a>]
00:20:44 ◼ ► OS and it's something we wanted to get to [<a href="https://overcast.fm/+BtuxjCaOg/1244">TS</a>]
00:20:46 ◼ ► we knew it wasn't the majority of customers and so we felt like we could [<a href="https://overcast.fm/+BtuxjCaOg/1246">TS</a>]
00:20:50 ◼ ► add it later and we always planned it and yes i did get a few emails and [<a href="https://overcast.fm/+BtuxjCaOg/1250">TS</a>]
00:20:56 ◼ ► you know it's just hilarious about this those is we we have a very vocal [<a href="https://overcast.fm/+BtuxjCaOg/1256">TS</a>]
00:21:01 ◼ ► community as you know and when we were getting this feedback area even actually [<a href="https://overcast.fm/+BtuxjCaOg/1261">TS</a>]
00:21:08 ◼ ► before before making decision not including the first release that the [<a href="https://overcast.fm/+BtuxjCaOg/1268">TS</a>]
00:21:10 ◼ ► team had done the analysis based on our diagnostics and usage data you know how [<a href="https://overcast.fm/+BtuxjCaOg/1270">TS</a>]
00:21:14 ◼ ► about how many customers use bluetooth keyboard with their with their apple TV [<a href="https://overcast.fm/+BtuxjCaOg/1274">TS</a>]
00:21:18 ◼ ► every week and they charted it out over time and it's a it's a it's a small rate [<a href="https://overcast.fm/+BtuxjCaOg/1278">TS</a>]
00:21:23 ◼ ► relative to the you know many people people are using the built-in remote and [<a href="https://overcast.fm/+BtuxjCaOg/1283">TS</a>]
00:21:27 ◼ ► so forth but we noticed that that rate of use of the bluetooth keyboard dropped [<a href="https://overcast.fm/+BtuxjCaOg/1287">TS</a>]
00:21:34 ◼ ► and what this dullness was pretty much everyone is using it as a developer [<a href="https://overcast.fm/+BtuxjCaOg/1294">TS</a>]
00:21:38 ◼ ► who's going to WWDC or an apple employee now that doesn't stop all of them from [<a href="https://overcast.fm/+BtuxjCaOg/1298">TS</a>]
00:21:43 ◼ ► riding Eddie when it when it was missing but just to give you a sense of kind of [<a href="https://overcast.fm/+BtuxjCaOg/1303">TS</a>]
00:21:46 ◼ ► what's going on underneath all that that's that is hilarious and because i [<a href="https://overcast.fm/+BtuxjCaOg/1306">TS</a>]
00:21:52 ◼ ► was gonna I was going to say that i think it's it's a hard sell across your [<a href="https://overcast.fm/+BtuxjCaOg/1312">TS</a>]
00:21:58 ◼ ► family like whether there's one person in the family is who you know [<a href="https://overcast.fm/+BtuxjCaOg/1318">TS</a>]
00:22:02 ◼ ► technically adept wants to put a bluetooth keyboard in the living room i [<a href="https://overcast.fm/+BtuxjCaOg/1322">TS</a>]
00:22:05 ◼ ► think it's a hard sell family-wide to keep keeping keyboard in the living room [<a href="https://overcast.fm/+BtuxjCaOg/1325">TS</a>]
00:22:09 ◼ ► and we do have a little bit something even a little bit better coming out in a [<a href="https://overcast.fm/+BtuxjCaOg/1329">TS</a>]
00:22:12 ◼ ► few months which is we have a new remote app so that if you have your iphone you [<a href="https://overcast.fm/+BtuxjCaOg/1332">TS</a>]
00:22:17 ◼ ► can use the keyboard on the iphone to do that and I think that certainly will get [<a href="https://overcast.fm/+BtuxjCaOg/1337">TS</a>]
00:22:21 ◼ ► a lot more use and and more than that I mean really the full no sirree to your [<a href="https://overcast.fm/+BtuxjCaOg/1341">TS</a>]
00:22:25 ◼ ► phone communicating with your TV and it's a it's a great upgrade to that app [<a href="https://overcast.fm/+BtuxjCaOg/1345">TS</a>]
00:22:29 ◼ ► what you think there's a remote app for the iphone now that you can connect [<a href="https://overcast.fm/+BtuxjCaOg/1349">TS</a>]
00:22:34 ◼ ► apple TV there is correct set it only does the keyboard the new remote Apple [<a href="https://overcast.fm/+BtuxjCaOg/1354">TS</a>]
00:22:39 ◼ ► do all of the capabilities that the the existing new Apple TV remote does like [<a href="https://overcast.fm/+BtuxjCaOg/1359">TS</a>]
00:22:44 ◼ ► Siri and and like gestures for instance because you have obviously it you know [<a href="https://overcast.fm/+BtuxjCaOg/1364">TS</a>]
00:22:47 ◼ ► the trackpad function of the remote can be done with your phone now to with that [<a href="https://overcast.fm/+BtuxjCaOg/1367">TS</a>]
00:22:51 ◼ ► remote so it's a really full replacement [<a href="https://overcast.fm/+BtuxjCaOg/1371">TS</a>]
00:22:54 ◼ ► oh so i have a scoop here yeah eco that's actually heard it here first [<a href="https://overcast.fm/+BtuxjCaOg/1374">TS</a>]
00:22:59 ◼ ► well you can't brought you can't broadcast this for three months yeah I [<a href="https://overcast.fm/+BtuxjCaOg/1379">TS</a>]
00:23:05 ◼ ► think that's going to actually make a lot of people very happy though and it [<a href="https://overcast.fm/+BtuxjCaOg/1385">TS</a>]
00:23:07 ◼ ► might it would that work with some of the games too so that if there's a [<a href="https://overcast.fm/+BtuxjCaOg/1387">TS</a>]
00:23:12 ◼ ► two-player game that somebody could use their phone and have it be the slider [<a href="https://overcast.fm/+BtuxjCaOg/1392">TS</a>]
00:23:16 ◼ ► and somebody else can use the remote [<a href="https://overcast.fm/+BtuxjCaOg/1396">TS</a>]
00:23:18 ◼ ► yes that's exactly you can use the metal the apple TV remote for one person and [<a href="https://overcast.fm/+BtuxjCaOg/1398">TS</a>]
00:23:22 ◼ ► their phone for the second person that sounds great let's move on and sort of [<a href="https://overcast.fm/+BtuxjCaOg/1402">TS</a>]
00:23:30 ◼ ► talk about something that it almost feels like a groundhog day and it's [<a href="https://overcast.fm/+BtuxjCaOg/1410">TS</a>]
00:23:34 ◼ ► almost you know since its februari it actually is close to Groundhog Day is [<a href="https://overcast.fm/+BtuxjCaOg/1414">TS</a>]
00:23:37 ◼ ► that last year there were a couple of posts that came up early in the year [<a href="https://overcast.fm/+BtuxjCaOg/1417">TS</a>]
00:23:41 ◼ ► little tiny sort of death by a thousand paper cuts software problems across the [<a href="https://overcast.fm/+BtuxjCaOg/1421">TS</a>]
00:23:48 ◼ ► board and there was a lot of discussion about it and sort of culminated at least [<a href="https://overcast.fm/+BtuxjCaOg/1428">TS</a>]
00:23:52 ◼ ► for me when Phil Schiller was on the show at the live show WWDC and we talked [<a href="https://overcast.fm/+BtuxjCaOg/1432">TS</a>]
00:23:58 ◼ ► about it and I thought phil talked about it really openly and then it seemed to [<a href="https://overcast.fm/+BtuxjCaOg/1438">TS</a>]
00:24:03 ◼ ► fade away from the industry discussion and then last week [<a href="https://overcast.fm/+BtuxjCaOg/1443">TS</a>]
00:24:08 ◼ ► Walt Mossberg had a column in the headline was apple's a problem you got [<a href="https://overcast.fm/+BtuxjCaOg/1448">TS</a>]
00:24:15 ◼ ► what do you guys say to this this just the general nothing specific that's not [<a href="https://overcast.fm/+BtuxjCaOg/1455">TS</a>]
00:24:18 ◼ ► getting any specific app but the general idea that apple's software is has [<a href="https://overcast.fm/+BtuxjCaOg/1458">TS</a>]
00:24:25 ◼ ► let's say over the last five years i would say first that there's nothing we [<a href="https://overcast.fm/+BtuxjCaOg/1465">TS</a>]
00:24:31 ◼ ► care about more so you know it's not just me and Eddie finally lots of radars [<a href="https://overcast.fm/+BtuxjCaOg/1471">TS</a>]
00:24:37 ◼ ► and you know using our devices but everyone who works here at Apple we [<a href="https://overcast.fm/+BtuxjCaOg/1477">TS</a>]
00:24:41 ◼ ► recognize is the single most important thing about what we do and what we come [<a href="https://overcast.fm/+BtuxjCaOg/1481">TS</a>]
00:24:45 ◼ ► to work to do every day so I take extremely seriously anytime any of our [<a href="https://overcast.fm/+BtuxjCaOg/1485">TS</a>]
00:24:52 ◼ ► customer says that they are having the experience that they expected from us [<a href="https://overcast.fm/+BtuxjCaOg/1492">TS</a>]
00:24:56 ◼ ► and and clearly waltz article indicates that he is at the moment in that camp [<a href="https://overcast.fm/+BtuxjCaOg/1496">TS</a>]
00:25:02 ◼ ► III look at it and say I know our core software quality has improved over the [<a href="https://overcast.fm/+BtuxjCaOg/1502">TS</a>]
00:25:11 ◼ ► last five years and improved significantly but the bar just keeps [<a href="https://overcast.fm/+BtuxjCaOg/1511">TS</a>]
00:25:18 ◼ ► going up and that's a bar that we embrace that is a challenge that you [<a href="https://overcast.fm/+BtuxjCaOg/1518">TS</a>]
00:25:23 ◼ ► know every year we realize we the things we were good at last year and the [<a href="https://overcast.fm/+BtuxjCaOg/1523">TS</a>]
00:25:28 ◼ ► techniques we were using to build the best software we can are not adequate [<a href="https://overcast.fm/+BtuxjCaOg/1528">TS</a>]
00:25:33 ◼ ► for the next year because the bar keeps going up we have a billion active [<a href="https://overcast.fm/+BtuxjCaOg/1533">TS</a>]
00:25:37 ◼ ► devices now and you know if you think back to just nine years ago now with the [<a href="https://overcast.fm/+BtuxjCaOg/1537">TS</a>]
00:25:42 ◼ ► iphone it how much think back then of kind of how you interface with [<a href="https://overcast.fm/+BtuxjCaOg/1542">TS</a>]
00:25:48 ◼ ► technology and comparatively how narrowly each of us interface with [<a href="https://overcast.fm/+BtuxjCaOg/1548">TS</a>]
00:25:52 ◼ ► technology and now think about how integral [<a href="https://overcast.fm/+BtuxjCaOg/1552">TS</a>]
00:25:55 ◼ ► your iPhone your iPad and and still your Mac are to your life how many hours a [<a href="https://overcast.fm/+BtuxjCaOg/1555">TS</a>]
00:26:01 ◼ ► day I mean we see the usage metrics and year after year is our team builds a new [<a href="https://overcast.fm/+BtuxjCaOg/1561">TS</a>]
00:26:06 ◼ ► phone and thinks a batteries we put in this phone we have to go back to them [<a href="https://overcast.fm/+BtuxjCaOg/1566">TS</a>]
00:26:09 ◼ ► and say guys actually gonna have to update a good because people are using [<a href="https://overcast.fm/+BtuxjCaOg/1569">TS</a>]
00:26:12 ◼ ► their phones more than ever this year and we see that trend go up and up and [<a href="https://overcast.fm/+BtuxjCaOg/1572">TS</a>]
00:26:15 ◼ ► up and people are doing more and more and what this means is when you have a [<a href="https://overcast.fm/+BtuxjCaOg/1575">TS</a>]
00:26:19 ◼ ► billion people running phones in every corner of their lives with all of these [<a href="https://overcast.fm/+BtuxjCaOg/1579">TS</a>]
00:26:23 ◼ ► third-party apps and all these countries and all these languages that they're [<a href="https://overcast.fm/+BtuxjCaOg/1583">TS</a>]
00:26:28 ◼ ► going they're going to be issues there were always issues but now these issues [<a href="https://overcast.fm/+BtuxjCaOg/1588">TS</a>]
00:26:31 ◼ ► are are you know you have plenty of people that that can can encounter one [<a href="https://overcast.fm/+BtuxjCaOg/1591">TS</a>]
00:26:35 ◼ ► here and there and it gets it gets amplified and maybe I could ask you I [<a href="https://overcast.fm/+BtuxjCaOg/1595">TS</a>]
00:26:40 ◼ ► mean I i feel like something if you go back five years or ten years in in just [<a href="https://overcast.fm/+BtuxjCaOg/1600">TS</a>]
00:26:45 ◼ ► the nature of Internet journalism and the press and how stories like this get [<a href="https://overcast.fm/+BtuxjCaOg/1605">TS</a>]
00:26:49 ◼ ► communicated and amplified is is change things a little bit as well and so I [<a href="https://overcast.fm/+BtuxjCaOg/1609">TS</a>]
00:26:54 ◼ ► think that plays into this the the the element of why are we hearing about this [<a href="https://overcast.fm/+BtuxjCaOg/1614">TS</a>]
00:26:58 ◼ ► again or why do we hear about it and in in the way we do but i know we put just [<a href="https://overcast.fm/+BtuxjCaOg/1618">TS</a>]
00:27:04 ◼ ► tremendous focus on improving our game every year [<a href="https://overcast.fm/+BtuxjCaOg/1624">TS</a>]
00:27:09 ◼ ► yeah I there's there's a certain aspect to the the basic idea that to me is a [<a href="https://overcast.fm/+BtuxjCaOg/1629">TS</a>]
00:27:17 ◼ ► little bit more of a of then not just me I'm saying what I detect when I when I [<a href="https://overcast.fm/+BtuxjCaOg/1637">TS</a>]
00:27:21 ◼ ► see people nodding their heads in agreement on Twitter and and and follow [<a href="https://overcast.fm/+BtuxjCaOg/1641">TS</a>]
00:27:26 ◼ ► posts to say that the like mossberg column last week that it's more of a gut [<a href="https://overcast.fm/+BtuxjCaOg/1646">TS</a>]
00:27:31 ◼ ► feeling than anything that anybody can put their finger on and say there's this [<a href="https://overcast.fm/+BtuxjCaOg/1651">TS</a>]
00:27:36 ◼ ► one thing that you know it absolutely terrible and I know just from you know [<a href="https://overcast.fm/+BtuxjCaOg/1656">TS</a>]
00:27:44 ◼ ► talking with bill last year and like what you're saying now that you guys [<a href="https://overcast.fm/+BtuxjCaOg/1664">TS</a>]
00:27:48 ◼ ► have a lot of ways that you measure this stuff with real analytics from the [<a href="https://overcast.fm/+BtuxjCaOg/1668">TS</a>]
00:27:54 ◼ ► Diagnostics that people explicitly opt-in to provide to you when they're [<a href="https://overcast.fm/+BtuxjCaOg/1674">TS</a>]
00:27:59 ◼ ► setting up devices that's right and that it there [<a href="https://overcast.fm/+BtuxjCaOg/1679">TS</a>]
00:28:03 ◼ ► I sense that you guys I mean you two are both you know optimistic cheerful people [<a href="https://overcast.fm/+BtuxjCaOg/1683">TS</a>]
00:28:08 ◼ ► help but i suspect and it's not coming from your voices here on this show but I [<a href="https://overcast.fm/+BtuxjCaOg/1688">TS</a>]
00:28:13 ◼ ► just suspect in general that there's a sort of frustration within the walls at [<a href="https://overcast.fm/+BtuxjCaOg/1693">TS</a>]
00:28:17 ◼ ► Apple that you guys have these numbers thats a software quality is going up and [<a href="https://overcast.fm/+BtuxjCaOg/1697">TS</a>]
00:28:23 ◼ ► then on the outside everybody is saying wow so Apple software their their eyes [<a href="https://overcast.fm/+BtuxjCaOg/1703">TS</a>]
00:28:27 ◼ ► off the ball is that is it frustrating [<a href="https://overcast.fm/+BtuxjCaOg/1707">TS</a>]
00:28:29 ◼ ► no look I think you said a few words that i would i would disagree with you [<a href="https://overcast.fm/+BtuxjCaOg/1709">TS</a>]
00:28:35 ◼ ► the vast majority of our customers are quite happy with our products and the [<a href="https://overcast.fm/+BtuxjCaOg/1715">TS</a>]
00:28:39 ◼ ► feedback that they they get and and they ask for help and that's why we built [<a href="https://overcast.fm/+BtuxjCaOg/1719">TS</a>]
00:28:43 ◼ ► things like genius bars which have been very popular why we you know we spend a [<a href="https://overcast.fm/+BtuxjCaOg/1723">TS</a>]
00:28:48 ◼ ► great deal of money and effort on our apple care and support line so that when [<a href="https://overcast.fm/+BtuxjCaOg/1728">TS</a>]
00:28:52 ◼ ► people need help you know training all of those things so i think it's it's not [<a href="https://overcast.fm/+BtuxjCaOg/1732">TS</a>]
00:28:58 ◼ ► to say that we don't have any bugs or that we don't have any issues every [<a href="https://overcast.fm/+BtuxjCaOg/1738">TS</a>]
00:29:02 ◼ ► every piece of software does we care deeply about it which is why we all you [<a href="https://overcast.fm/+BtuxjCaOg/1742">TS</a>]
00:29:06 ◼ ► know do all these different touch points monitor them look at the make sure we're [<a href="https://overcast.fm/+BtuxjCaOg/1746">TS</a>]
00:29:10 ◼ ► addressing them and and at the same time is doing that upping the game even more [<a href="https://overcast.fm/+BtuxjCaOg/1750">TS</a>]
00:29:15 ◼ ► because part of upping the game is not just standing still and making things [<a href="https://overcast.fm/+BtuxjCaOg/1755">TS</a>]
00:29:19 ◼ ► that you have work but making them even better make him easier to use those are [<a href="https://overcast.fm/+BtuxjCaOg/1759">TS</a>]
00:29:24 ◼ ► all the things we have to at the same time in apple customers deserve the best [<a href="https://overcast.fm/+BtuxjCaOg/1764">TS</a>]
00:29:30 ◼ ► and that's that's absolutely what we're signed up for so if if in way when we [<a href="https://overcast.fm/+BtuxjCaOg/1770">TS</a>]
00:29:36 ◼ ► hear people are having challenges I'm on the one hand where were frustrated of [<a href="https://overcast.fm/+BtuxjCaOg/1776">TS</a>]
00:29:43 ◼ ► course to hear it overall characterized as as this the quality is dropping [<a href="https://overcast.fm/+BtuxjCaOg/1783">TS</a>]
00:29:49 ◼ ► overall because because we know that's not true but at the same time there's [<a href="https://overcast.fm/+BtuxjCaOg/1789">TS</a>]
00:29:52 ◼ ► certainly reality too if people are having these experiences then there's [<a href="https://overcast.fm/+BtuxjCaOg/1792">TS</a>]
00:29:58 ◼ ► something we can improve and i can tell you than the number of meetings we have [<a href="https://overcast.fm/+BtuxjCaOg/1798">TS</a>]
00:30:03 ◼ ► and have had even over the last few weeks where we're constantly talking [<a href="https://overcast.fm/+BtuxjCaOg/1803">TS</a>]
00:30:06 ◼ ► about how do we up the game because he'd when you talk about a billion customers [<a href="https://overcast.fm/+BtuxjCaOg/1806">TS</a>]
00:30:12 ◼ ► and you talk about the kind of upgrade rates we have I mean I I think back to [<a href="https://overcast.fm/+BtuxjCaOg/1812">TS</a>]
00:30:16 ◼ ► when we ship snow leopard and you know how many people install 10 . six . o [<a href="https://overcast.fm/+BtuxjCaOg/1816">TS</a>]
00:30:24 ◼ ► look I mean you know it approximately no one in fact we used to talk about what [<a href="https://overcast.fm/+BtuxjCaOg/1824">TS</a>]
00:30:29 ◼ ► the the upgrade rate to this OS will about match the sales of new max that [<a href="https://overcast.fm/+BtuxjCaOg/1829">TS</a>]
00:30:34 ◼ ► you know I mean people just didn't upgrade if they did upgrade it's like [<a href="https://overcast.fm/+BtuxjCaOg/1834">TS</a>]
00:30:37 ◼ ► why do we wait for 10 . six . five or something that you know now we release a [<a href="https://overcast.fm/+BtuxjCaOg/1837">TS</a>]
00:30:41 ◼ ► piece of software and in a matter of a couple of weeks we have you know coming [<a href="https://overcast.fm/+BtuxjCaOg/1841">TS</a>]
00:30:47 ◼ ► up on fifty percent of our base running that piece of software i mean hundreds [<a href="https://overcast.fm/+BtuxjCaOg/1847">TS</a>]
00:30:51 ◼ ► of millions of people suddenly pounding on it running a diversity of apps that [<a href="https://overcast.fm/+BtuxjCaOg/1851">TS</a>]
00:30:56 ◼ ► just is is unprecedented and and using it in these incredibly connected ways [<a href="https://overcast.fm/+BtuxjCaOg/1856">TS</a>]
00:31:00 ◼ ► and so yeah the bar the bar is higher and we will continue to adapt every year [<a href="https://overcast.fm/+BtuxjCaOg/1860">TS</a>]
00:31:08 ◼ ► to meet that challenge and the scale the scale John for this is truly amazing [<a href="https://overcast.fm/+BtuxjCaOg/1868">TS</a>]
00:31:14 ◼ ► because of the you usage that people i mean they rely on these for their lives [<a href="https://overcast.fm/+BtuxjCaOg/1874">TS</a>]
00:31:18 ◼ ► I'll give you a couple points that we peek out at 200,000 messages a second [<a href="https://overcast.fm/+BtuxjCaOg/1878">TS</a>]
00:31:24 ◼ ► that are sent on messages for example we do 750 million transactions every week [<a href="https://overcast.fm/+BtuxjCaOg/1884">TS</a>]
00:31:32 ◼ ► in our App Store itunes store we've done billions of dollars now you're talking [<a href="https://overcast.fm/+BtuxjCaOg/1892">TS</a>]
00:31:37 ◼ ► about dollars for payments and Apple pay so you know this is like it's a part of [<a href="https://overcast.fm/+BtuxjCaOg/1897">TS</a>]
00:31:43 ◼ ► everyone's lives and it's great we love this this is the reason why we know we [<a href="https://overcast.fm/+BtuxjCaOg/1903">TS</a>]
00:31:49 ◼ ► do what we do and we get up in the morning we're excited about coming in is [<a href="https://overcast.fm/+BtuxjCaOg/1909">TS</a>]
00:31:52 ◼ ► because we can do more and so the scale of this is is HUGE HUGE [<a href="https://overcast.fm/+BtuxjCaOg/1912">TS</a>]
00:31:59 ◼ ► so what was the number 4 hot for messages 200k per second at the peak [<a href="https://overcast.fm/+BtuxjCaOg/1919">TS</a>]
00:32:04 ◼ ► that's right that's people got a lot to say apparently yeah that was probably [<a href="https://overcast.fm/+BtuxjCaOg/1924">TS</a>]
00:32:09 ◼ ► right like right at the moment in the first quarter the superbowl where they [<a href="https://overcast.fm/+BtuxjCaOg/1929">TS</a>]
00:32:16 ◼ ► hey force obviously for some reason it was really high from North Carolina I [<a href="https://overcast.fm/+BtuxjCaOg/1936">TS</a>]
00:32:21 ◼ ► don't know what was but that is extraordinary [<a href="https://overcast.fm/+BtuxjCaOg/1941">TS</a>]
00:32:26 ◼ ► so that that Eddie that gets to a specific point and this is clearly and [<a href="https://overcast.fm/+BtuxjCaOg/1946">TS</a>]
00:32:31 ◼ ► in a ball that's in your court is is the general [<a href="https://overcast.fm/+BtuxjCaOg/1951">TS</a>]
00:32:35 ◼ ► I mean that Apple doesn't do online service as well and you know that's [<a href="https://overcast.fm/+BtuxjCaOg/1955">TS</a>]
00:32:42 ◼ ► Oh what do you say to that well I i think you go back to the things that we [<a href="https://overcast.fm/+BtuxjCaOg/1962">TS</a>]
00:32:48 ◼ ► do really well some of that we earned to be clear right part of the reason we did [<a href="https://overcast.fm/+BtuxjCaOg/1968">TS</a>]
00:32:53 ◼ ► that many years ago with mobileme your maps but we've corrected those and you [<a href="https://overcast.fm/+BtuxjCaOg/1973">TS</a>]
00:32:57 ◼ ► look at iCloud we do you know we have 782 million I cloud users some have [<a href="https://overcast.fm/+BtuxjCaOg/1977">TS</a>]
00:33:04 ◼ ► multiple devices which is why we have a billion devices they upload billions of [<a href="https://overcast.fm/+BtuxjCaOg/1984">TS</a>]
00:33:09 ◼ ► photos every single week every single day and you you look at the scale of [<a href="https://overcast.fm/+BtuxjCaOg/1989">TS</a>]
00:33:15 ◼ ► messages you look at Apple pay you look at our stores we run some of the largest [<a href="https://overcast.fm/+BtuxjCaOg/1995">TS</a>]
00:33:21 ◼ ► services in the world very successfully you take a look at maps we've we've [<a href="https://overcast.fm/+BtuxjCaOg/2001">TS</a>]
00:33:28 ◼ ► corrected more than a two-and-a-half million customer feedback that we've [<a href="https://overcast.fm/+BtuxjCaOg/2008">TS</a>]
00:33:34 ◼ ► gotten from customers directly to maps that we've corrected and notified them [<a href="https://overcast.fm/+BtuxjCaOg/2014">TS</a>]
00:33:37 ◼ ► back that we fix them so that the scale of this is huge and I would compare it [<a href="https://overcast.fm/+BtuxjCaOg/2017">TS</a>]
00:33:42 ◼ ► to any company out there and and the ramp is unbelievable I mean you consider [<a href="https://overcast.fm/+BtuxjCaOg/2022">TS</a>]
00:33:47 ◼ ► when we launched a new release of iOS and OS 10 and the corresponding cloud [<a href="https://overcast.fm/+BtuxjCaOg/2027">TS</a>]
00:33:52 ◼ ► services how we go from effectively 02 unbelievable international scale you [<a href="https://overcast.fm/+BtuxjCaOg/2032">TS</a>]
00:34:03 ◼ ► it's incredible and the team has you know done that at a scale i think that [<a href="https://overcast.fm/+BtuxjCaOg/2043">TS</a>]
00:34:08 ◼ ► is I I can't think of another another example of what happens when we turn the [<a href="https://overcast.fm/+BtuxjCaOg/2048">TS</a>]
00:34:13 ◼ ► lights on on and on a new service like we do and you know it did generally goes [<a href="https://overcast.fm/+BtuxjCaOg/2053">TS</a>]
00:34:20 ◼ ► the other thing i love about which is I i love this [<a href="https://overcast.fm/+BtuxjCaOg/2060">TS</a>]
00:34:23 ◼ ► we were not harping our services as the brand the service isn't the the thing [<a href="https://overcast.fm/+BtuxjCaOg/2063">TS</a>]
00:34:29 ◼ ► it's the experience and so you know whether you're typing in a note on your [<a href="https://overcast.fm/+BtuxjCaOg/2069">TS</a>]
00:34:34 ◼ ► iPhone and it's on your Mac we're not advertising this is not-- services or [<a href="https://overcast.fm/+BtuxjCaOg/2074">TS</a>]
00:34:40 ◼ ► anything we just want the experience to be so a lot of these things are behind [<a href="https://overcast.fm/+BtuxjCaOg/2080">TS</a>]
00:34:43 ◼ ► the scenes and they just work and it's great for customers [<a href="https://overcast.fm/+BtuxjCaOg/2083">TS</a>]
00:34:46 ◼ ► yeah even I message is a good example of that and i personally have I i I'd send [<a href="https://overcast.fm/+BtuxjCaOg/2086">TS</a>]
00:34:53 ◼ ► i don't know i i'm a big chunk of that 200,000 messages per second [<a href="https://overcast.fm/+BtuxjCaOg/2093">TS</a>]
00:34:57 ◼ ► I idea I spend I send a lot of messages and almost all my messages are blue [<a href="https://overcast.fm/+BtuxjCaOg/2097">TS</a>]
00:35:04 ◼ ► well yeah you have to have good friends [<a href="https://overcast.fm/+BtuxjCaOg/2104">TS</a>]
00:35:07 ◼ ► yes smart 1i but if you just look at how many people are using a I message and [<a href="https://overcast.fm/+BtuxjCaOg/2107">TS</a>]
00:35:17 ◼ ► how many messages they're sending it compares you know very very favorably to [<a href="https://overcast.fm/+BtuxjCaOg/2117">TS</a>]
00:35:22 ◼ ► a lot of the independent messaging apps and services out there like what at what [<a href="https://overcast.fm/+BtuxjCaOg/2122">TS</a>]
00:35:28 ◼ ► happened we chattin and things like that that and and I feel like that's one of [<a href="https://overcast.fm/+BtuxjCaOg/2128">TS</a>]
00:35:33 ◼ ► those things that apple doesn't really get credit for that they've got this [<a href="https://overcast.fm/+BtuxjCaOg/2133">TS</a>]
00:35:35 ◼ ► messaging service with a extraordinary number of users who are extraordinarily [<a href="https://overcast.fm/+BtuxjCaOg/2135">TS</a>]
00:35:41 ◼ ► engaged with it and it's it's not really figured into you know what Apple does it [<a href="https://overcast.fm/+BtuxjCaOg/2141">TS</a>]
00:35:46 ◼ ► all because you guys don't really brand it that way you're just like hey just [<a href="https://overcast.fm/+BtuxjCaOg/2146">TS</a>]
00:35:49 ◼ ► use this app and send it you know send it to the send your message to the [<a href="https://overcast.fm/+BtuxjCaOg/2149">TS</a>]
00:35:53 ◼ ► person you know and it goes through [<a href="https://overcast.fm/+BtuxjCaOg/2153">TS</a>]
00:35:54 ◼ ► yeah I think that's what's what's great really about about what we do is we tie [<a href="https://overcast.fm/+BtuxjCaOg/2154">TS</a>]
00:36:00 ◼ ► together you know the hardware the software and services in a way that you [<a href="https://overcast.fm/+BtuxjCaOg/2160">TS</a>]
00:36:05 ◼ ► aren't thinking you just used a cloud service necessarily when you bought your [<a href="https://overcast.fm/+BtuxjCaOg/2165">TS</a>]
00:36:09 ◼ ► new iphone and all your settings came back exactly the way expected and so [<a href="https://overcast.fm/+BtuxjCaOg/2169">TS</a>]
00:36:12 ◼ ► forth or when we do a feature like Apple pay I mean Apple pay is a hardware [<a href="https://overcast.fm/+BtuxjCaOg/2172">TS</a>]
00:36:16 ◼ ► feature it's a software feature it's a cloud feature and it just works and it's [<a href="https://overcast.fm/+BtuxjCaOg/2176">TS</a>]
00:36:23 ◼ ► a tremendous complex undertaking but the customer doesn't have to think about any [<a href="https://overcast.fm/+BtuxjCaOg/2183">TS</a>]
00:36:27 ◼ ► of those component pieces they they get an experience that hopefully delights [<a href="https://overcast.fm/+BtuxjCaOg/2187">TS</a>]
00:36:31 ◼ ► them i'll give you a real quick anecdote hopefully quick i was on an airplane [<a href="https://overcast.fm/+BtuxjCaOg/2191">TS</a>]
00:36:37 ◼ ► is the plane took off and I got on the Wi-Fi and an online service from a [<a href="https://overcast.fm/+BtuxjCaOg/2197">TS</a>]
00:36:42 ◼ ► different company wasn't an apple thing with somebody else gave me a warning [<a href="https://overcast.fm/+BtuxjCaOg/2202">TS</a>]
00:36:46 ◼ ► that I couldn't you know look like I was signing in from an unusual location [<a href="https://overcast.fm/+BtuxjCaOg/2206">TS</a>]
00:36:49 ◼ ► because it was I don't know where the plane Wi-Fi was saying from how do i [<a href="https://overcast.fm/+BtuxjCaOg/2209">TS</a>]
00:36:53 ◼ ► want to verify that it's really me and I the only options were to get a phone [<a href="https://overcast.fm/+BtuxjCaOg/2213">TS</a>]
00:36:57 ◼ ► call or an SMS text message which yeah I can't get because I'm 10,000 feet up in [<a href="https://overcast.fm/+BtuxjCaOg/2217">TS</a>]
00:37:02 ◼ ► here and I showed it to the guy this that my friend for the day sitting next [<a href="https://overcast.fm/+BtuxjCaOg/2222">TS</a>]
00:37:06 ◼ ► to me on the plane who you know we spoken before the flight took off and he [<a href="https://overcast.fm/+BtuxjCaOg/2226">TS</a>]
00:37:11 ◼ ► was like oh you can get text I'm texting my I'm texting my wife right now he was [<a href="https://overcast.fm/+BtuxjCaOg/2231">TS</a>]
00:37:15 ◼ ► sending an is right and I just like oh yeah okay I'll do that you know didn't [<a href="https://overcast.fm/+BtuxjCaOg/2235">TS</a>]
00:37:19 ◼ ► want to explain but it used a hit he thought he was solving my problem [<a href="https://overcast.fm/+BtuxjCaOg/2239">TS</a>]
00:37:23 ◼ ► because he just thought wow it's great this is absolutely wonderful i'm texting [<a href="https://overcast.fm/+BtuxjCaOg/2243">TS</a>]
00:37:27 ◼ ► he didn't really have to think about what he's using to text she's just doing [<a href="https://overcast.fm/+BtuxjCaOg/2247">TS</a>]
00:37:32 ◼ ► yeah i think it's a fantastic example so let's shift from services to talk about [<a href="https://overcast.fm/+BtuxjCaOg/2252">TS</a>]
00:37:44 ◼ ► a specific software which isn't really about how it works but really sort of [<a href="https://overcast.fm/+BtuxjCaOg/2264">TS</a>]
00:37:49 ◼ ► how its design and it's it's itunes on the desktop and here is where i wanted [<a href="https://overcast.fm/+BtuxjCaOg/2269">TS</a>]
00:37:53 ◼ ► to quote wall so here's what Walt Mossberg wrote Apple's iTunes program [<a href="https://overcast.fm/+BtuxjCaOg/2273">TS</a>]
00:37:58 ◼ ► was once the envy of the world combined digital music storm player it could also [<a href="https://overcast.fm/+BtuxjCaOg/2278">TS</a>]
00:38:02 ◼ ► sync your ipod and it worked on both Mac and Windows it was reasonably fast and [<a href="https://overcast.fm/+BtuxjCaOg/2282">TS</a>]
00:38:06 ◼ ► very sure-footed now I dread opening the thing that and and that's sort of [<a href="https://overcast.fm/+BtuxjCaOg/2286">TS</a>]
00:38:14 ◼ ► damning and the thing that to me is more damning is that i don't i see a lot of [<a href="https://overcast.fm/+BtuxjCaOg/2294">TS</a>]
00:38:19 ◼ ► people who agree with that and I don't see anybody who really disagrees with it [<a href="https://overcast.fm/+BtuxjCaOg/2299">TS</a>]
00:38:24 ◼ ► yeah I look I let's go back to waltz waltz thing specifically to address [<a href="https://overcast.fm/+BtuxjCaOg/2304">TS</a>]
00:38:29 ◼ ► which is performance issues in that we've actually looked at nothing to do [<a href="https://overcast.fm/+BtuxjCaOg/2309">TS</a>]
00:38:35 ◼ ► with itunes but your question is still dead on because it's something we [<a href="https://overcast.fm/+BtuxjCaOg/2315">TS</a>]
00:38:38 ◼ ► started about two years ago thinking about what we wanted to do with itunes [<a href="https://overcast.fm/+BtuxjCaOg/2318">TS</a>]
00:38:41 ◼ ► and let me walk you back with what was designed from and where I think it can [<a href="https://overcast.fm/+BtuxjCaOg/2321">TS</a>]
00:38:47 ◼ ► go to so first of all we designed in a time when everybody was sinking directly [<a href="https://overcast.fm/+BtuxjCaOg/2327">TS</a>]
00:38:53 ◼ ► via cable so the things didn't exist in the cloud and having a centralized place [<a href="https://overcast.fm/+BtuxjCaOg/2333">TS</a>]
00:38:59 ◼ ► where all of your content was there to sync was really key because it made it [<a href="https://overcast.fm/+BtuxjCaOg/2339">TS</a>]
00:39:03 ◼ ► really easy to do didn't matter where the content was you didn't have to [<a href="https://overcast.fm/+BtuxjCaOg/2343">TS</a>]
00:39:06 ◼ ► launch multiple apps you didn't have a separate app that made it really [<a href="https://overcast.fm/+BtuxjCaOg/2346">TS</a>]
00:39:09 ◼ ► difficult to see and so it works really really well and by the way given that we [<a href="https://overcast.fm/+BtuxjCaOg/2349">TS</a>]
00:39:13 ◼ ► have a billion devices out there there's still hundreds of millions of people [<a href="https://overcast.fm/+BtuxjCaOg/2353">TS</a>]
00:39:16 ◼ ► doing exactly that when we went to apple music we said well let's see we're [<a href="https://overcast.fm/+BtuxjCaOg/2356">TS</a>]
00:39:21 ◼ ► building a new service why don't we do it all in the cloud its Apple music soul [<a href="https://overcast.fm/+BtuxjCaOg/2361">TS</a>]
00:39:24 ◼ ► in the cloud let's do it that way and one of the things that we wanted to do [<a href="https://overcast.fm/+BtuxjCaOg/2364">TS</a>]
00:39:29 ◼ ► that was different was we didn't want just the music that lived in the cloud [<a href="https://overcast.fm/+BtuxjCaOg/2369">TS</a>]
00:39:32 ◼ ► if you had music whether it was you know a live performance Bruce Springsteen for [<a href="https://overcast.fm/+BtuxjCaOg/2372">TS</a>]
00:39:38 ◼ ► example which i just bought haven't seen the new show and I'm a huge bruise fan [<a href="https://overcast.fm/+BtuxjCaOg/2378">TS</a>]
00:39:42 ◼ ► how do i get that to the cloud well and most the services that are out there [<a href="https://overcast.fm/+BtuxjCaOg/2382">TS</a>]
00:39:45 ◼ ► there's no way to do that because it was an itunes that lets you do that and it's [<a href="https://overcast.fm/+BtuxjCaOg/2385">TS</a>]
00:39:49 ◼ ► very easy to upload that into the cloud and then exist in all of your devices [<a href="https://overcast.fm/+BtuxjCaOg/2389">TS</a>]
00:39:53 ◼ ► and so we decided that in the short term we wanted to do is is really make it so [<a href="https://overcast.fm/+BtuxjCaOg/2393">TS</a>]
00:39:58 ◼ ► that when you're in music and itunes all you see is music and and if you were [<a href="https://overcast.fm/+BtuxjCaOg/2398">TS</a>]
00:40:03 ◼ ► doing a separate music app it would really look a lot like itunes when [<a href="https://overcast.fm/+BtuxjCaOg/2403">TS</a>]
00:40:07 ◼ ► you're in the music player because there's only one area where you pick [<a href="https://overcast.fm/+BtuxjCaOg/2407">TS</a>]
00:40:13 ◼ ► that's not to say that we are continuing and will continue to think about what's [<a href="https://overcast.fm/+BtuxjCaOg/2413">TS</a>]
00:40:17 ◼ ► the best way to architect the app and whether it makes sense to a separate app [<a href="https://overcast.fm/+BtuxjCaOg/2417">TS</a>]
00:40:21 ◼ ► for some of the components that are in their all the components that are in [<a href="https://overcast.fm/+BtuxjCaOg/2421">TS</a>]
00:40:24 ◼ ► there but right now we think we've designed itunes and and you'll see it [<a href="https://overcast.fm/+BtuxjCaOg/2424">TS</a>]
00:40:28 ◼ ► we've got a new refreshed with the new version of os pendants coming out [<a href="https://overcast.fm/+BtuxjCaOg/2428">TS</a>]
00:40:32 ◼ ► next month that makes it even easier to use in the music space and they're [<a href="https://overcast.fm/+BtuxjCaOg/2432">TS</a>]
00:40:37 ◼ ► definitely there's a big responsibility and transitioning the experiences for [<a href="https://overcast.fm/+BtuxjCaOg/2437">TS</a>]
00:40:42 ◼ ► for a lot of these apps so these are so important to people we see it every time [<a href="https://overcast.fm/+BtuxjCaOg/2442">TS</a>]
00:40:46 ◼ ► we change them at all you know there are cases where you look at photos where we [<a href="https://overcast.fm/+BtuxjCaOg/2446">TS</a>]
00:40:50 ◼ ► did a really bold rethink of where photos needed to go and and how to [<a href="https://overcast.fm/+BtuxjCaOg/2450">TS</a>]
00:40:55 ◼ ► transition and by and large I think that's been well-received and I I i [<a href="https://overcast.fm/+BtuxjCaOg/2455">TS</a>]
00:41:00 ◼ ► personally love it and but but you'll hear people who say hold on you know [<a href="https://overcast.fm/+BtuxjCaOg/2460">TS</a>]
00:41:04 ◼ ► there was a reason why i like the way things used to be and people are pretty [<a href="https://overcast.fm/+BtuxjCaOg/2464">TS</a>]
00:41:08 ◼ ► serious about their music and about their collection and so I think I think [<a href="https://overcast.fm/+BtuxjCaOg/2468">TS</a>]
00:41:15 ◼ ► we we talk a lot we debate pretty heavily internally the right the right [<a href="https://overcast.fm/+BtuxjCaOg/2475">TS</a>]
00:41:19 ◼ ► way to evolve these things and and you know we we tend to err on the side of [<a href="https://overcast.fm/+BtuxjCaOg/2479">TS</a>]
00:41:23 ◼ ► being pretty bold but there there's a lot of responsibility we could be you [<a href="https://overcast.fm/+BtuxjCaOg/2483">TS</a>]
00:41:29 ◼ ► get the other side of these these stories you know some of the people when [<a href="https://overcast.fm/+BtuxjCaOg/2489">TS</a>]
00:41:33 ◼ ► you talk about people not in your your head if I if I look at some of the [<a href="https://overcast.fm/+BtuxjCaOg/2493">TS</a>]
00:41:36 ◼ ► comments that come online when people say yeah apple apples quality is bad and [<a href="https://overcast.fm/+BtuxjCaOg/2496">TS</a>]
00:41:41 ◼ ► someone will say yeah like when they took away my my I photo and replaced [<a href="https://overcast.fm/+BtuxjCaOg/2501">TS</a>]
00:41:45 ◼ ► with photos I don't like the new Photos app and that's why they think Apple [<a href="https://overcast.fm/+BtuxjCaOg/2505">TS</a>]
00:41:49 ◼ ► software quality is bad now many of us would say well hold on no there's [<a href="https://overcast.fm/+BtuxjCaOg/2509">TS</a>]
00:41:52 ◼ ► exactly an example of where Apple software quality is is quite good we [<a href="https://overcast.fm/+BtuxjCaOg/2512">TS</a>]
00:41:57 ◼ ► delivered something faster cleaner simpler but someone's gonna say no but [<a href="https://overcast.fm/+BtuxjCaOg/2517">TS</a>]
00:42:01 ◼ ► it's changed and and I was attached to it and so this is a this is a tricky [<a href="https://overcast.fm/+BtuxjCaOg/2521">TS</a>]
00:42:06 ◼ ► balancing act and I think our customers give us a lot of responsibility to [<a href="https://overcast.fm/+BtuxjCaOg/2526">TS</a>]
00:42:11 ◼ ► thoughtfully evolve their experiences and we we try to take that [<a href="https://overcast.fm/+BtuxjCaOg/2531">TS</a>]
00:42:15 ◼ ► responsibility very seriously i don't i don't think anybody would disagree that [<a href="https://overcast.fm/+BtuxjCaOg/2535">TS</a>]
00:42:18 ◼ ► institutionally Apple it compared to its that any company my compared against his [<a href="https://overcast.fm/+BtuxjCaOg/2538">TS</a>]
00:42:23 ◼ ► has been always more willing to push through changes whether you go back to [<a href="https://overcast.fm/+BtuxjCaOg/2543">TS</a>]
00:42:30 ◼ ► the eighties and say that the the Macintosh debuted without any kind of [<a href="https://overcast.fm/+BtuxjCaOg/2550">TS</a>]
00:42:33 ◼ ► command line at all which was the only way anybody knew how to use a computer [<a href="https://overcast.fm/+BtuxjCaOg/2553">TS</a>]
00:42:36 ◼ ► until then they're like no this is the right way you know that to another [<a href="https://overcast.fm/+BtuxjCaOg/2556">TS</a>]
00:42:41 ◼ ► almost canonical example of it was the 1998 orig [<a href="https://overcast.fm/+BtuxjCaOg/2561">TS</a>]
00:42:45 ◼ ► climax shipping without a floppy disk and it's nobody's ever i can have a [<a href="https://overcast.fm/+BtuxjCaOg/2565">TS</a>]
00:42:49 ◼ ► personal computer without a floppy disk little things like that do you do you [<a href="https://overcast.fm/+BtuxjCaOg/2569">TS</a>]
00:42:54 ◼ ► guys find though that it's getting harder to do that now that you're [<a href="https://overcast.fm/+BtuxjCaOg/2574">TS</a>]
00:42:57 ◼ ► talking about having 700 800 million users is a harder because of that resist [<a href="https://overcast.fm/+BtuxjCaOg/2577">TS</a>]
00:43:03 ◼ ► that that natural part of humanity that just is resistant to change of any kind [<a href="https://overcast.fm/+BtuxjCaOg/2583">TS</a>]
00:43:07 ◼ ► sure it's of course it's harder when you have more customers [<a href="https://overcast.fm/+BtuxjCaOg/2587">TS</a>]
00:43:11 ◼ ► those things are harder to do but that doesn't at least for me and I've been [<a href="https://overcast.fm/+BtuxjCaOg/2591">TS</a>]
00:43:15 ◼ ► here when we were really small and that were much larger it hasn't really [<a href="https://overcast.fm/+BtuxjCaOg/2595">TS</a>]
00:43:19 ◼ ► changed we were still willing to push we just have to make sure that we we think [<a href="https://overcast.fm/+BtuxjCaOg/2599">TS</a>]
00:43:23 ◼ ► about the ways that people are using the product and when we make the changes [<a href="https://overcast.fm/+BtuxjCaOg/2603">TS</a>]
00:43:27 ◼ ► that they're not significant and we're improving more than we're actually [<a href="https://overcast.fm/+BtuxjCaOg/2607">TS</a>]
00:43:32 ◼ ► taking away or that it's the right thing to do and so we you have to be a little [<a href="https://overcast.fm/+BtuxjCaOg/2612">TS</a>]
00:43:36 ◼ ► more conscious of understanding all the different ways in which customers use it [<a href="https://overcast.fm/+BtuxjCaOg/2616">TS</a>]
00:43:40 ◼ ► but you better you bet we got to keep pushing because if you want to innovate [<a href="https://overcast.fm/+BtuxjCaOg/2620">TS</a>]
00:43:45 ◼ ► you can't sit still with what you have yeah and it's so strong internally i [<a href="https://overcast.fm/+BtuxjCaOg/2625">TS</a>]
00:43:49 ◼ ► mean the base to the the base instinct of everyone here is let's let's do it [<a href="https://overcast.fm/+BtuxjCaOg/2629">TS</a>]
00:43:55 ◼ ► let's do it the right way if this is now the right way [<a href="https://overcast.fm/+BtuxjCaOg/2635">TS</a>]
00:43:59 ◼ ► forget the past let's do it the right way and it's a second thought that will [<a href="https://overcast.fm/+BtuxjCaOg/2639">TS</a>]
00:44:02 ◼ ► hold on okay what does that mean for the transition and and and taking our [<a href="https://overcast.fm/+BtuxjCaOg/2642">TS</a>]
00:44:06 ◼ ► customers along with us on this but it's it's so integral Doe who we are and how [<a href="https://overcast.fm/+BtuxjCaOg/2646">TS</a>]
00:44:11 ◼ ► people think hear that yeah there there's more of an external there's a [<a href="https://overcast.fm/+BtuxjCaOg/2651">TS</a>]
00:44:16 ◼ ► larger customer base that we have responsibility for but we know part of [<a href="https://overcast.fm/+BtuxjCaOg/2656">TS</a>]
00:44:20 ◼ ► why they're Apple customers because that's what they expect from us we would [<a href="https://overcast.fm/+BtuxjCaOg/2660">TS</a>]
00:44:24 ◼ ► be doing them a disservice if we stopped pushing all right let me let me make [<a href="https://overcast.fm/+BtuxjCaOg/2664">TS</a>]
00:44:29 ◼ ► this specific comparison between two apps that we've just been talking about [<a href="https://overcast.fm/+BtuxjCaOg/2669">TS</a>]
00:44:32 ◼ ► is I itunes and photos for mac so in the digital hub era when the mac was [<a href="https://overcast.fm/+BtuxjCaOg/2672">TS</a>]
00:44:40 ◼ ► positioned here's our idea for the Mac it's your digital hub for all of these [<a href="https://overcast.fm/+BtuxjCaOg/2680">TS</a>]
00:44:44 ◼ ► little devices like cameras and ipods that you that you have in your life [<a href="https://overcast.fm/+BtuxjCaOg/2684">TS</a>]
00:44:48 ◼ ► I photo was the mac solution of photos and itunes was the mac and windows [<a href="https://overcast.fm/+BtuxjCaOg/2688">TS</a>]
00:44:53 ◼ ► solution to music and then later you know media like TV shows and stuff [<a href="https://overcast.fm/+BtuxjCaOg/2693">TS</a>]
00:44:58 ◼ ► the new strategy is clearly iCloud centric I mean you guys have been [<a href="https://overcast.fm/+BtuxjCaOg/2698">TS</a>]
00:45:03 ◼ ► explicit about that since I cloud was announced in on stage in 2011 [<a href="https://overcast.fm/+BtuxjCaOg/2703">TS</a>]
00:45:08 ◼ ► yeah and it didn't come right away it wasn't like photos format came out [<a href="https://overcast.fm/+BtuxjCaOg/2708">TS</a>]
00:45:13 ◼ ► immediately but that was the answer in $YEAR and last year was really that [<a href="https://overcast.fm/+BtuxjCaOg/2713">TS</a>]
00:45:16 ◼ ► transition year but the idea was look I photo is great for then but now we've [<a href="https://overcast.fm/+BtuxjCaOg/2716">TS</a>]
00:45:21 ◼ ► got this Photos app which is truly just appear to what you've got on your iOS [<a href="https://overcast.fm/+BtuxjCaOg/2721">TS</a>]
00:45:27 ◼ ► devices and its really designed for the modern age in the modern modern model [<a href="https://overcast.fm/+BtuxjCaOg/2727">TS</a>]
00:45:30 ◼ ► and itunes and music haven't really made that shift is is that because music is [<a href="https://overcast.fm/+BtuxjCaOg/2730">TS</a>]
00:45:36 ◼ ► different and because itunes different responsibilities or is it because itunes [<a href="https://overcast.fm/+BtuxjCaOg/2736">TS</a>]
00:45:40 ◼ ► has to exist for windows and iphoto didn't or or is it something else [<a href="https://overcast.fm/+BtuxjCaOg/2740">TS</a>]
00:45:44 ◼ ► no it's look I think you're seeing music make that transition now since last year [<a href="https://overcast.fm/+BtuxjCaOg/2744">TS</a>]
00:45:51 ◼ ► the truth is music before that was very local it really didn't live in the cloud [<a href="https://overcast.fm/+BtuxjCaOg/2751">TS</a>]
00:45:55 ◼ ► and you you moved your content by moving it to a device locally and and then the [<a href="https://overcast.fm/+BtuxjCaOg/2755">TS</a>]
00:46:01 ◼ ► device was there and then if you wanted to update that device you brought it [<a href="https://overcast.fm/+BtuxjCaOg/2761">TS</a>]
00:46:04 ◼ ► back now that we've and it's not just bringing a subscription service as I [<a href="https://overcast.fm/+BtuxjCaOg/2764">TS</a>]
00:46:08 ◼ ► said it's about bringing all of your music no matter how you acquired it if [<a href="https://overcast.fm/+BtuxjCaOg/2768">TS</a>]
00:46:12 ◼ ► it doesn't exist in the subscription service and you bought yourself [<a href="https://overcast.fm/+BtuxjCaOg/2772">TS</a>]
00:46:15 ◼ ► separately or it's available separately as a bootleg all of the things that you [<a href="https://overcast.fm/+BtuxjCaOg/2775">TS</a>]
00:46:20 ◼ ► that you consume with music and we're seeing that transition now so for myself [<a href="https://overcast.fm/+BtuxjCaOg/2780">TS</a>]
00:46:25 ◼ ► you know I live in a world where my music is all in the cloud and I think [<a href="https://overcast.fm/+BtuxjCaOg/2785">TS</a>]
00:46:30 ◼ ► we're going to see more and more customers we just passed over 11 million [<a href="https://overcast.fm/+BtuxjCaOg/2790">TS</a>]
00:46:33 ◼ ► Apple music subscribers and all of those people live in a world where music is in [<a href="https://overcast.fm/+BtuxjCaOg/2793">TS</a>]
00:46:41 ◼ ► ah it did so that's a big no 11 million the Apple music subscribers is it is a [<a href="https://overcast.fm/+BtuxjCaOg/2801">TS</a>]
00:46:48 ◼ ► big number and it's only since ma wanted to come out of beta it well it came out [<a href="https://overcast.fm/+BtuxjCaOg/2808">TS</a>]
00:46:53 ◼ ► in September but we gave away the the first 3 months for free so tight so [<a href="https://overcast.fm/+BtuxjCaOg/2813">TS</a>]
00:46:57 ◼ ► think about it as a you know later in the year went over it it so it the end [<a href="https://overcast.fm/+BtuxjCaOg/2817">TS</a>]
00:47:03 ◼ ► of growth rate is is good on that we've been very pleased it's it's great we [<a href="https://overcast.fm/+BtuxjCaOg/2823">TS</a>]
00:47:09 ◼ ► just this past week we introduced in taiwan and we also introduced in Turkey [<a href="https://overcast.fm/+BtuxjCaOg/2829">TS</a>]
00:47:14 ◼ ► which has been great we introduce the version for Android our first android [<a href="https://overcast.fm/+BtuxjCaOg/2834">TS</a>]
00:47:19 ◼ ► application and our second we had we had moved to iOS that's true thank you [<a href="https://overcast.fm/+BtuxjCaOg/2839">TS</a>]
00:47:26 ◼ ► much-loved app on the Android Play Store it's always a good always a good source [<a href="https://overcast.fm/+BtuxjCaOg/2846">TS</a>]
00:47:34 ◼ ► it's like going to read the yelp reviews for your favorite local restaurants and [<a href="https://overcast.fm/+BtuxjCaOg/2854">TS</a>]
00:47:37 ◼ ► seeing seeing the people who don't get it [<a href="https://overcast.fm/+BtuxjCaOg/2857">TS</a>]
00:47:41 ◼ ► and one of the things we've learned by the way is as we've gone to Apple music [<a href="https://overcast.fm/+BtuxjCaOg/2861">TS</a>]
00:47:44 ◼ ► is that we have to educate people as much as all of us know about music [<a href="https://overcast.fm/+BtuxjCaOg/2864">TS</a>]
00:47:50 ◼ ► subscriptions when you go around the world [<a href="https://overcast.fm/+BtuxjCaOg/2870">TS</a>]
00:47:52 ◼ ► what does it mean to be to have access to all of the music in the world and [<a href="https://overcast.fm/+BtuxjCaOg/2872">TS</a>]
00:47:58 ◼ ► what does that mean and how does that work and and that's something that we're [<a href="https://overcast.fm/+BtuxjCaOg/2878">TS</a>]
00:48:02 ◼ ► doing a lot of work on right now because we noticed that you know a lot of times [<a href="https://overcast.fm/+BtuxjCaOg/2882">TS</a>]
00:48:06 ◼ ► people just didn't understand the concept what you mean i pay 99 what do I [<a href="https://overcast.fm/+BtuxjCaOg/2886">TS</a>]
00:48:09 ◼ ► get how do i get it all of those things and that's been a big part of moving the [<a href="https://overcast.fm/+BtuxjCaOg/2889">TS</a>]
00:48:15 ◼ ► number and continuing to move the number forward right before we wrap this up [<a href="https://overcast.fm/+BtuxjCaOg/2895">TS</a>]
00:48:19 ◼ ► there's there's a topic I want to get to and as I guess it's a little bit more on [<a href="https://overcast.fm/+BtuxjCaOg/2899">TS</a>]
00:48:23 ◼ ► craigs side of the court but I've got some good friends so if i don't talk [<a href="https://overcast.fm/+BtuxjCaOg/2903">TS</a>]
00:48:26 ◼ ► about this I think you're going to just shoot me because i have the opportunity [<a href="https://overcast.fm/+BtuxjCaOg/2906">TS</a>]
00:48:29 ◼ ► this about a dynamic dispatch an objective-c I'm ready [<a href="https://overcast.fm/+BtuxjCaOg/2909">TS</a>]
00:48:32 ◼ ► oh so I is about radar so any mentioned that with maps maps has a feature where [<a href="https://overcast.fm/+BtuxjCaOg/2912">TS</a>]
00:48:40 ◼ ► if you see an error you can report the error and when it gets fixed you get [<a href="https://overcast.fm/+BtuxjCaOg/2920">TS</a>]
00:48:44 ◼ ► notified and says hey thank you for reporting that you know that this road [<a href="https://overcast.fm/+BtuxjCaOg/2924">TS</a>]
00:48:48 ◼ ► is not where it used to be where there's a new road here we have now fixed it [<a href="https://overcast.fm/+BtuxjCaOg/2928">TS</a>]
00:48:54 ◼ ► what I hear a lot from my friends who are third-party developers is that sense [<a href="https://overcast.fm/+BtuxjCaOg/2934">TS</a>]
00:49:00 ◼ ► that radar is nearly a black hole that you file your report it goes in there [<a href="https://overcast.fm/+BtuxjCaOg/2940">TS</a>]
00:49:06 ◼ ► and an awful lot of bugs that even even ones that are submitted with examples [<a href="https://overcast.fm/+BtuxjCaOg/2946">TS</a>]
00:49:12 ◼ ► like here run this example code and it will prove that this is a bug in this [<a href="https://overcast.fm/+BtuxjCaOg/2952">TS</a>]
00:49:15 ◼ ► form new version of the OS and then you just never they just never hear anything [<a href="https://overcast.fm/+BtuxjCaOg/2955">TS</a>]
00:49:19 ◼ ► yeah like how can grade are getting more like Apple maps where it it gives I i'm [<a href="https://overcast.fm/+BtuxjCaOg/2959">TS</a>]
00:49:26 ◼ ► serious i think the developers really end and I feel like it's it's a it's a [<a href="https://overcast.fm/+BtuxjCaOg/2966">TS</a>]
00:49:31 ◼ ► what's that I don't know what the opposite of a virtuous circle and in [<a href="https://overcast.fm/+BtuxjCaOg/2971">TS</a>]
00:49:34 ◼ ► virtuous circle where developers if they feel like it's a black hole they report [<a href="https://overcast.fm/+BtuxjCaOg/2974">TS</a>]
00:49:38 ◼ ► fewer bugs because they feel like they're wasting their time and [<a href="https://overcast.fm/+BtuxjCaOg/2978">TS</a>]
00:49:41 ◼ ► developers not reporting bugs is I'm sure not what you want but that's for [<a href="https://overcast.fm/+BtuxjCaOg/2981">TS</a>]
00:49:46 ◼ ► yeah um where I mean quite honestly we're not where we want to be with with [<a href="https://overcast.fm/+BtuxjCaOg/2986">TS</a>]
00:49:51 ◼ ► radar as an externally facing tool I mean it's the lifeblood of the [<a href="https://overcast.fm/+BtuxjCaOg/2991">TS</a>]
00:49:54 ◼ ► organization in terms of how we we manager bugs and manage our releases and [<a href="https://overcast.fm/+BtuxjCaOg/2994">TS</a>]
00:49:58 ◼ ► I file tons of them and and so does everyone who works works here in [<a href="https://overcast.fm/+BtuxjCaOg/2998">TS</a>]
00:50:03 ◼ ► software but our external interface is not great and a big part of that is [<a href="https://overcast.fm/+BtuxjCaOg/3003">TS</a>]
00:50:09 ◼ ► something we struggle with is how we sort out communicating about the issues [<a href="https://overcast.fm/+BtuxjCaOg/3009">TS</a>]
00:50:14 ◼ ► that we fix because you may report an issue we may do pit to a bug that were [<a href="https://overcast.fm/+BtuxjCaOg/3014">TS</a>]
00:50:21 ◼ ► working on fixing we may fix that bug maybe we fix it in iOS 10 maybe we fix [<a href="https://overcast.fm/+BtuxjCaOg/3021">TS</a>]
00:50:25 ◼ ► it in something that's probably going to go in iOS 9 . 3 you want to know that we [<a href="https://overcast.fm/+BtuxjCaOg/3025">TS</a>]
00:50:29 ◼ ► fixed it we don't necessarily right now have a great way to decide when we want [<a href="https://overcast.fm/+BtuxjCaOg/3029">TS</a>]
00:50:35 ◼ ► to communicate to you that there's a release that it's getting fixed in that [<a href="https://overcast.fm/+BtuxjCaOg/3035">TS</a>]
00:50:37 ◼ ► were promising that that the fix is going to happen and so we fundamentally [<a href="https://overcast.fm/+BtuxjCaOg/3037">TS</a>]
00:50:42 ◼ ► of communication feedback problems that we need to sort out i can tell you that [<a href="https://overcast.fm/+BtuxjCaOg/3042">TS</a>]
00:50:45 ◼ ► the reports do get read that they do influence what we do but our back [<a href="https://overcast.fm/+BtuxjCaOg/3045">TS</a>]
00:50:50 ◼ ► channel communication is needs needs some work because we we we are reading [<a href="https://overcast.fm/+BtuxjCaOg/3050">TS</a>]
00:50:58 ◼ ► them we just don't tell you what's happening with them and I understand [<a href="https://overcast.fm/+BtuxjCaOg/3058">TS</a>]
00:51:01 ◼ ► absolutely the frustration of a lot of a lot of developers who file those bugs do [<a href="https://overcast.fm/+BtuxjCaOg/3061">TS</a>]
00:51:07 ◼ ► you agree that that sort of improving that as as a it is sort of a point where [<a href="https://overcast.fm/+BtuxjCaOg/3067">TS</a>]
00:51:13 ◼ ► the trickle down from that where if you guys can improve the back-channel [<a href="https://overcast.fm/+BtuxjCaOg/3073">TS</a>]
00:51:15 ◼ ► communications from radar it would influence the sort of lots of little [<a href="https://overcast.fm/+BtuxjCaOg/3075">TS</a>]
00:51:20 ◼ ► bugs getting fixed that people are complaining about an address it's like a [<a href="https://overcast.fm/+BtuxjCaOg/3080">TS</a>]
00:51:25 ◼ ► centralized place to address the widespread entire user base wide program [<a href="https://overcast.fm/+BtuxjCaOg/3085">TS</a>]
00:51:30 ◼ ► a problem of hate this little thing [<a href="https://overcast.fm/+BtuxjCaOg/3090">TS</a>]
00:51:32 ◼ ► is going wrong and I don't understand why I i think i think it helps I think [<a href="https://overcast.fm/+BtuxjCaOg/3092">TS</a>]
00:51:37 ◼ ► we we have other ways also that we're getting a lot of great feedback we did [<a href="https://overcast.fm/+BtuxjCaOg/3097">TS</a>]
00:51:40 ◼ ► our our first as you know public beta for iOS and year ago the public beta for [<a href="https://overcast.fm/+BtuxjCaOg/3100">TS</a>]
00:51:44 ◼ ► OS 10 and actually in that way brought you over million people in into the [<a href="https://overcast.fm/+BtuxjCaOg/3104">TS</a>]
00:51:50 ◼ ► program and we did include in those a feedback assistant tool which was meant [<a href="https://overcast.fm/+BtuxjCaOg/3110">TS</a>]
00:51:55 ◼ ► as a as a you know kind of radar like feedback tool but one that we could you [<a href="https://overcast.fm/+BtuxjCaOg/3115">TS</a>]
00:52:00 ◼ ► know the average person can choose whether an iOS and OS 10 and it [<a href="https://overcast.fm/+BtuxjCaOg/3120">TS</a>]
00:52:03 ◼ ► automatically not only just give us what the user types but it automatically [<a href="https://overcast.fm/+BtuxjCaOg/3123">TS</a>]
00:52:07 ◼ ► gives us a lot of additional diagnostics they they get prompted and so is it okay [<a href="https://overcast.fm/+BtuxjCaOg/3127">TS</a>]
00:52:12 ◼ ► if we send this in this back and gives us some really great actionable [<a href="https://overcast.fm/+BtuxjCaOg/3132">TS</a>]
00:52:16 ◼ ► information about the issues then covered so that's that's another great [<a href="https://overcast.fm/+BtuxjCaOg/3136">TS</a>]
00:52:20 ◼ ► channel to find out about the issues people are are running into and it's [<a href="https://overcast.fm/+BtuxjCaOg/3140">TS</a>]
00:52:24 ◼ ► made a huge difference on the the quality of our software i mean we just [<a href="https://overcast.fm/+BtuxjCaOg/3144">TS</a>]
00:52:30 ◼ ► one metric and it's not there there's lots of different ways in which lots of [<a href="https://overcast.fm/+BtuxjCaOg/3150">TS</a>]
00:52:34 ◼ ► different kinds of feedback we get but something is very measurable things like [<a href="https://overcast.fm/+BtuxjCaOg/3154">TS</a>]
00:52:36 ◼ ► crash rate and i can tell you in the past you see this the seesaw pattern [<a href="https://overcast.fm/+BtuxjCaOg/3156">TS</a>]
00:52:40 ◼ ► where add audio release would come out and that would have a you know certain [<a href="https://overcast.fm/+BtuxjCaOg/3160">TS</a>]
00:52:44 ◼ ► hi crash rate and then we'd issue or software updates and that rate would go [<a href="https://overcast.fm/+BtuxjCaOg/3164">TS</a>]
00:52:48 ◼ ► down after doing a public beta here for iOS our release our . 049 . o was better [<a href="https://overcast.fm/+BtuxjCaOg/3168">TS</a>]
00:52:57 ◼ ► than any previous release of iOS 8 that the numbers that and and those are the [<a href="https://overcast.fm/+BtuxjCaOg/3177">TS</a>]
00:53:02 ◼ ► kind of systematic steps we can get feedback from our from our users both [<a href="https://overcast.fm/+BtuxjCaOg/3182">TS</a>]
00:53:06 ◼ ► automatic and and the kind of things where they write up an issue and it [<a href="https://overcast.fm/+BtuxjCaOg/3186">TS</a>]
00:53:10 ◼ ► helps us improve the product so you're going to see more and more of that from [<a href="https://overcast.fm/+BtuxjCaOg/3190">TS</a>]
00:53:13 ◼ ► us and we think it continues to pay off [<a href="https://overcast.fm/+BtuxjCaOg/3193">TS</a>]
00:53:16 ◼ ► so you're just abbreviate that I just make sure I heard you correctly you're [<a href="https://overcast.fm/+BtuxjCaOg/3196">TS</a>]
00:53:20 ◼ ► saying that when nine-point-oh came out the release version that the crash rate [<a href="https://overcast.fm/+BtuxjCaOg/3200">TS</a>]
00:53:24 ◼ ► for apps was actually lower than the version of iOS 8 whatever the you know [<a href="https://overcast.fm/+BtuxjCaOg/3204">TS</a>]
00:53:29 ◼ ► stable version of iOS 8 was that people were upgrading from that's right of our [<a href="https://overcast.fm/+BtuxjCaOg/3209">TS</a>]
00:53:34 ◼ ► okay yeah yeah third party apps are a I don't actually have the number on that [<a href="https://overcast.fm/+BtuxjCaOg/3214">TS</a>]
00:53:40 ◼ ► but they're there uh that's always a challenge i mean what's the one thing [<a href="https://overcast.fm/+BtuxjCaOg/3220">TS</a>]
00:53:43 ◼ ► honestly that can happen to us on quality [<a href="https://overcast.fm/+BtuxjCaOg/3223">TS</a>]
00:53:46 ◼ ► is sometimes also a third party will happen to ship a nap about the same time [<a href="https://overcast.fm/+BtuxjCaOg/3226">TS</a>]
00:53:50 ◼ ► we ship in OS update and an independent of that app starts crashing and that [<a href="https://overcast.fm/+BtuxjCaOg/3230">TS</a>]
00:53:53 ◼ ► affects user party so you gotta cut it's always a challenge to cut through the [<a href="https://overcast.fm/+BtuxjCaOg/3233">TS</a>]
00:53:56 ◼ ► noise but we have pretty good analytics and our numbers are you no Sean we're on [<a href="https://overcast.fm/+BtuxjCaOg/3236">TS</a>]
00:54:03 ◼ ► well it's it's about the time to wrap this up i wanted to know that because [<a href="https://overcast.fm/+BtuxjCaOg/3243">TS</a>]
00:54:07 ◼ ► you guys are nice and quiet is there anything that I haven't asked you that [<a href="https://overcast.fm/+BtuxjCaOg/3247">TS</a>]
00:54:10 ◼ ► you wished i had is there something that you guys were wanted to talk about that [<a href="https://overcast.fm/+BtuxjCaOg/3250">TS</a>]
00:54:15 ◼ ► we haven't discussed well since this is an audio podcast and not a video 1 i'm [<a href="https://overcast.fm/+BtuxjCaOg/3255">TS</a>]
00:54:21 ◼ ► disappointed that you can see the purple shirt on work he did really rise to the [<a href="https://overcast.fm/+BtuxjCaOg/3261">TS</a>]
00:54:25 ◼ ► occasion I don't know that he thought he was gonna be on camera here but he's in [<a href="https://overcast.fm/+BtuxjCaOg/3265">TS</a>]
00:54:28 ◼ ► full stage where it's you know I I thought about that just before we got on [<a href="https://overcast.fm/+BtuxjCaOg/3268">TS</a>]
00:54:33 ◼ ► the air ice think I i linked to a story The New York Times had about this [<a href="https://overcast.fm/+BtuxjCaOg/3273">TS</a>]
00:54:39 ◼ ► amazing science that that astronomers have done where they they've measured as [<a href="https://overcast.fm/+BtuxjCaOg/3279">TS</a>]
00:54:44 ◼ ► audio this gravitational wave that proves this thing I'm Stein predicted a [<a href="https://overcast.fm/+BtuxjCaOg/3284">TS</a>]
00:54:50 ◼ ► hundred years ago that if two black holes collided you'd be able to produce [<a href="https://overcast.fm/+BtuxjCaOg/3290">TS</a>]
00:54:53 ◼ ► this gravity way that you can hear and I thought wouldn't that be great with a [<a href="https://overcast.fm/+BtuxjCaOg/3293">TS</a>]
00:54:56 ◼ ► microphone that could produce this sound of various Eddie's yes [<a href="https://overcast.fm/+BtuxjCaOg/3296">TS</a>]
00:55:05 ◼ ► yeah we also really didn't send us that experience yeah and it's all the senses [<a href="https://overcast.fm/+BtuxjCaOg/3305">TS</a>]
00:55:10 ◼ ► come alive when we see a t-shirt [<a href="https://overcast.fm/+BtuxjCaOg/3310">TS</a>]
00:55:12 ◼ ► we just didn't have enough time to set up the technology maybe next time this [<a href="https://overcast.fm/+BtuxjCaOg/3312">TS</a>]
00:55:20 ◼ ► I i hope you guys enjoyed it as much as i did I love John I got one question for [<a href="https://overcast.fm/+BtuxjCaOg/3320">TS</a>]
00:55:23 ◼ ► you though so against we started with sports and it's almost baseball season [<a href="https://overcast.fm/+BtuxjCaOg/3323">TS</a>]
00:55:28 ◼ ► give me your world series production [<a href="https://overcast.fm/+BtuxjCaOg/3328">TS</a>]
00:55:32 ◼ ► I i hate to say about it i think the Cubs because it doesn't seem like a good [<a href="https://overcast.fm/+BtuxjCaOg/3332">TS</a>]
00:55:39 ◼ ► bet but for the Cubs look good in the National League and the American League [<a href="https://overcast.fm/+BtuxjCaOg/3339">TS</a>]
00:55:45 ◼ ► boy I i I'll just go out on a limb and say the new york yankees [<a href="https://overcast.fm/+BtuxjCaOg/3345">TS</a>]
00:55:51 ◼ ► ha ha ha that was fulfilled so that's good that's great you got to remember [<a href="https://overcast.fm/+BtuxjCaOg/3351">TS</a>]
00:55:58 ◼ ► though it isn't even year and even years san francisco giants always win [<a href="https://overcast.fm/+BtuxjCaOg/3358">TS</a>]
00:56:03 ◼ ► that's the weirdest little like inexplicable like they've and they've [<a href="https://overcast.fm/+BtuxjCaOg/3363">TS</a>]
00:56:08 ◼ ► kept the core together I don't understand that at all i don't know if [<a href="https://overcast.fm/+BtuxjCaOg/3368">TS</a>]
00:56:11 ◼ ► they just party way too hard after they went a world series and tanks the whole [<a href="https://overcast.fm/+BtuxjCaOg/3371">TS</a>]
00:56:15 ◼ ► next season are or what but that is the weirdest little mini dynasty streak I've [<a href="https://overcast.fm/+BtuxjCaOg/3375">TS</a>]
00:56:21 ◼ ► ever seen his cuz I i don't know i don't know that i'd want to bet against the [<a href="https://overcast.fm/+BtuxjCaOg/3381">TS</a>]
00:56:25 ◼ ► alright was great talking to you thank you thank you both [<a href="https://overcast.fm/+BtuxjCaOg/3385">TS</a>]