00:00:00 ◼ ► I understand you know I realized that record-breaking profits alone does not [<a href="https://overcast.fm/+Btux-8l0o/0">TS</a>]
00:00:04 ◼ ► mean anything it's you know all about growth but it the most profitable [<a href="https://overcast.fm/+Btux-8l0o/4">TS</a>]
00:00:08 ◼ ► quarter that any any corporation has ever had in the history of corporations [<a href="https://overcast.fm/+Btux-8l0o/8">TS</a>]
00:00:13 ◼ ► and look at this stock dived and yes I understand there are some reasons for [<a href="https://overcast.fm/+Btux-8l0o/13">TS</a>]
00:00:19 ◼ ► that but it still there's some hyperbole [<a href="https://overcast.fm/+Btux-8l0o/19">TS</a>]
00:00:24 ◼ ► yeah some hysteria i should say hysteria involved and then in the aftermath of it [<a href="https://overcast.fm/+Btux-8l0o/24">TS</a>]
00:00:31 ◼ ► and you know I don't know what the leak and what's not but you know trying to [<a href="https://overcast.fm/+Btux-8l0o/31">TS</a>]
00:00:34 ◼ ► you know steer the narrative another way out now that all the rumors come up [<a href="https://overcast.fm/+Btux-8l0o/34">TS</a>]
00:00:39 ◼ ► pilot out of the woodwork you know about the bright rosy future that right yeah [<a href="https://overcast.fm/+Btux-8l0o/39">TS</a>]
00:00:45 ◼ ► but the converse and very many varied interests of Apple yeah right and one of [<a href="https://overcast.fm/+Btux-8l0o/45">TS</a>]
00:00:49 ◼ ► them is that today it's all over the place i forget who started it but that [<a href="https://overcast.fm/+Btux-8l0o/49">TS</a>]
00:00:53 ◼ ► Apple is has quietly put together like a 200-person team working on on VR right [<a href="https://overcast.fm/+Btux-8l0o/53">TS</a>]
00:01:00 ◼ ► and the part that makes me roll my eyes is it of course they have people were a [<a href="https://overcast.fm/+Btux-8l0o/60">TS</a>]
00:01:07 ◼ ► lot of people working on VR love what if the only thing that would be shocking [<a href="https://overcast.fm/+Btux-8l0o/67">TS</a>]
00:01:12 ◼ ► what would be truly shocking and would be like to me cause for alarm would be [<a href="https://overcast.fm/+Btux-8l0o/72">TS</a>]
00:01:16 ◼ ► if a report came out that said nobody with an apple is working on radar or [<a href="https://overcast.fm/+Btux-8l0o/76">TS</a>]
00:01:20 ◼ ► upset no plans for bi to fix we r is trash [<a href="https://overcast.fm/+Btux-8l0o/80">TS</a>]
00:01:24 ◼ ► it's just one guy named Dave works on the cinema display team right [<a href="https://overcast.fm/+Btux-8l0o/84">TS</a>]
00:01:29 ◼ ► when do you think this be i think it's kinda cool yeah it's like one guy named [<a href="https://overcast.fm/+Btux-8l0o/89">TS</a>]
00:01:34 ◼ ► Dave who's sort of jury-rig something with it either of those cardboard boxes [<a href="https://overcast.fm/+Btux-8l0o/94">TS</a>]
00:01:38 ◼ ► right yeah that would be shocking the fact that their that they're looking at [<a href="https://overcast.fm/+Btux-8l0o/98">TS</a>]
00:01:43 ◼ ► this is that this is treated as news really really yeah i actually think that [<a href="https://overcast.fm/+Btux-8l0o/103">TS</a>]
00:01:50 ◼ ► was from the ft at the beginning of the the story itself was none as you [<a href="https://overcast.fm/+Btux-8l0o/110">TS</a>]
00:01:59 ◼ ► mentioned 12 shocking i mean it did what they got going on there is there's a [<a href="https://overcast.fm/+Btux-8l0o/119">TS</a>]
00:02:03 ◼ ► bunch of people working out the our apple takes it fairly seriously in terms [<a href="https://overcast.fm/+Btux-8l0o/123">TS</a>]
00:02:07 ◼ ► of like hey we should explore this and that's pretty standard it's par for the [<a href="https://overcast.fm/+Btux-8l0o/127">TS</a>]
00:02:13 ◼ ► big technological kind of you know invention or or or infusion of love the [<a href="https://overcast.fm/+Btux-8l0o/133">TS</a>]
00:02:20 ◼ ► new tech into it industry you've got a better corporation as big as apple [<a href="https://overcast.fm/+Btux-8l0o/140">TS</a>]
00:02:24 ◼ ► doesn't matter what their philosophies are they're going to at least the [<a href="https://overcast.fm/+Btux-8l0o/144">TS</a>]
00:02:26 ◼ ► experiment with it and play with it and see if it fits within their milieu you [<a href="https://overcast.fm/+Btux-8l0o/146">TS</a>]
00:02:30 ◼ ► know right in the way that you could have written the same thing about [<a href="https://overcast.fm/+Btux-8l0o/150">TS</a>]
00:02:33 ◼ ► touchscreens five six maybe even 10 years before the iphone came out even [<a href="https://overcast.fm/+Btux-8l0o/153">TS</a>]
00:02:38 ◼ ► get a word you know investigating trying to see if they could you know is there a [<a href="https://overcast.fm/+Btux-8l0o/158">TS</a>]
00:02:44 ◼ ► yeah exactly and tim bradshaw had that reported the FT and tim is usually [<a href="https://overcast.fm/+Btux-8l0o/164">TS</a>]
00:02:49 ◼ ► pretty well so our students up so i don't really doubt much in his report [<a href="https://overcast.fm/+Btux-8l0o/169">TS</a>]
00:02:53 ◼ ► but it you're right in the fact that it's like everybody treats it as like a [<a href="https://overcast.fm/+Btux-8l0o/173">TS</a>]
00:02:57 ◼ ► like a you know a Holy Grail moment and it's like yeah yeah sure I mean I can [<a href="https://overcast.fm/+Btux-8l0o/177">TS</a>]
00:03:03 ◼ ► tell you that I think it was maybe three years ago that I first heard Apple was [<a href="https://overcast.fm/+Btux-8l0o/183">TS</a>]
00:03:08 ◼ ► sort of like hiring a few people in like that the games industry and graphics [<a href="https://overcast.fm/+Btux-8l0o/188">TS</a>]
00:03:13 ◼ ► industries and sort of looking at vr maybe maybe two years ago and so it and [<a href="https://overcast.fm/+Btux-8l0o/193">TS</a>]
00:03:19 ◼ ► I you know nothing more than scuttlebutt so nothing really to report on and you [<a href="https://overcast.fm/+Btux-8l0o/199">TS</a>]
00:03:23 ◼ ► know who knows the temp you're like getting up a bunch of a triangulations [<a href="https://overcast.fm/+Btux-8l0o/203">TS</a>]
00:03:27 ◼ ► on that but i think it would be really silly to assume that they weren't [<a href="https://overcast.fm/+Btux-8l0o/207">TS</a>]
00:03:30 ◼ ► working on it but that would be the bigger thing [<a href="https://overcast.fm/+Btux-8l0o/210">TS</a>]
00:03:32 ◼ ► yeah and I'm not trying to say that temperatures original report is the one [<a href="https://overcast.fm/+Btux-8l0o/212">TS</a>]
00:03:36 ◼ ► that is saying that it's a shocker but it's just that the reaction no across [<a href="https://overcast.fm/+Btux-8l0o/216">TS</a>]
00:03:39 ◼ ► the yeah the web to it as wow I thought apple was done making new products high [<a href="https://overcast.fm/+Btux-8l0o/219">TS</a>]
00:03:47 ◼ ► yes that actually that does seem to be the assumption in a lot of these stories [<a href="https://overcast.fm/+Btux-8l0o/227">TS</a>]
00:03:51 ◼ ► and you have to wonder it ended not just er but everytime right like every time I [<a href="https://overcast.fm/+Btux-8l0o/231">TS</a>]
00:03:55 ◼ ► was like a dual lens thing or rather be our thing or whatever or car thing and [<a href="https://overcast.fm/+Btux-8l0o/235">TS</a>]
00:04:00 ◼ ► it's like the assumption is always that you think the readers stupid enough to [<a href="https://overcast.fm/+Btux-8l0o/240">TS</a>]
00:04:05 ◼ ► believe that Apple was like done that was it [<a href="https://overcast.fm/+Btux-8l0o/245">TS</a>]
00:04:08 ◼ ► you know I mean for them and if never they're never going to release anything [<a href="https://overcast.fm/+Btux-8l0o/248">TS</a>]
00:04:12 ◼ ► different than the iphone ever again [<a href="https://overcast.fm/+Btux-8l0o/252">TS</a>]
00:04:14 ◼ ► you know right and the other part that gets me is the undercurrent and nobody [<a href="https://overcast.fm/+Btux-8l0o/254">TS</a>]
00:04:18 ◼ ► will quite come out and say it because if they came out and said it . blanket [<a href="https://overcast.fm/+Btux-8l0o/258">TS</a>]
00:04:21 ◼ ► would sound stupid but the the way that they react though is when something like [<a href="https://overcast.fm/+Btux-8l0o/261">TS</a>]
00:04:26 ◼ ► eh i'm not gonna say pie in the sky but it's something that is almost certainly [<a href="https://overcast.fm/+Btux-8l0o/266">TS</a>]
00:04:31 ◼ ► years in the future from being the actual product on the market it's [<a href="https://overcast.fm/+Btux-8l0o/271">TS</a>]
00:04:35 ◼ ► exciting and a sign that maybe apples best days are ahead of it and then let's [<a href="https://overcast.fm/+Btux-8l0o/275">TS</a>]
00:04:40 ◼ ► just say that like it's some kind of VR driven thing comes out from apple in [<a href="https://overcast.fm/+Btux-8l0o/280">TS</a>]
00:04:45 ◼ ► 2017 2018 and then it comes out and then it only sells like two million units in [<a href="https://overcast.fm/+Btux-8l0o/285">TS</a>]
00:04:53 ◼ ► the first year and only quote unquote only makes you know 45 billion dollars [<a href="https://overcast.fm/+Btux-8l0o/293">TS</a>]
00:04:59 ◼ ► in revenue in the first then it is that it's died [<a href="https://overcast.fm/+Btux-8l0o/299">TS</a>]
00:05:03 ◼ ► it's not going to move the needle it . list is a failure and let's move on to [<a href="https://overcast.fm/+Btux-8l0o/303">TS</a>]
00:05:10 ◼ ► the next thing you know that it right when it it it's a vague notion it's [<a href="https://overcast.fm/+Btux-8l0o/310">TS</a>]
00:05:14 ◼ ► super exciting and then is an actual product it and and it isn't the biggest [<a href="https://overcast.fm/+Btux-8l0o/314">TS</a>]
00:05:20 ◼ ► thing that since the iphone then it's it's no good and as you see that all [<a href="https://overcast.fm/+Btux-8l0o/320">TS</a>]
00:05:24 ◼ ► week long in my opinion with the reaction people had to the watch right [<a href="https://overcast.fm/+Btux-8l0o/324">TS</a>]
00:05:28 ◼ ► and apples you know quarterly finances and perfect yeah and you make it [<a href="https://overcast.fm/+Btux-8l0o/328">TS</a>]
00:05:34 ◼ ► it is more anytime you get something get a concept that involves more gray and [<a href="https://overcast.fm/+Btux-8l0o/334">TS</a>]
00:05:40 ◼ ► more complexities it's going to be hard to either make it the narrative and it's [<a href="https://overcast.fm/+Btux-8l0o/340">TS</a>]
00:05:45 ◼ ► gonna be hard to convince people to want to buy into it because it's not as [<a href="https://overcast.fm/+Btux-8l0o/345">TS</a>]
00:05:48 ◼ ► exciting right is it's more about new ones you know it's talking to somebody [<a href="https://overcast.fm/+Btux-8l0o/348">TS</a>]
00:05:52 ◼ ► about the difference between two different jazz singers not the [<a href="https://overcast.fm/+Btux-8l0o/352">TS</a>]
00:05:56 ◼ ► difference between rock and roll and RB or rock and roll and classical music or [<a href="https://overcast.fm/+Btux-8l0o/356">TS</a>]
00:06:00 ◼ ► whatever you know there's more subtlety involved so if you get into sitting area [<a href="https://overcast.fm/+Btux-8l0o/360">TS</a>]
00:06:04 ◼ ► where Apple is a company that's made up of a bunch of really solid smaller [<a href="https://overcast.fm/+Btux-8l0o/364">TS</a>]
00:06:09 ◼ ► businesses and one massive business nobody wants that they want Apple to [<a href="https://overcast.fm/+Btux-8l0o/369">TS</a>]
00:06:14 ◼ ► have another blockbuster business like the iphone to it replaced the iphone [<a href="https://overcast.fm/+Btux-8l0o/374">TS</a>]
00:06:18 ◼ ► right you know that's that's the narrative currently anyway right [<a href="https://overcast.fm/+Btux-8l0o/378">TS</a>]
00:06:22 ◼ ► and it's does nothing that can be done to dismiss it mmm i am vr in particular [<a href="https://overcast.fm/+Btux-8l0o/382">TS</a>]
00:06:30 ◼ ► is it's it's an interesting thing to think about from Apple's perspective or [<a href="https://overcast.fm/+Btux-8l0o/390">TS</a>]
00:06:35 ◼ ► from someone who appreciates apples perspective because it could mean [<a href="https://overcast.fm/+Btux-8l0o/395">TS</a>]
00:06:39 ◼ ► right right whereas like Apple is building a car that's pretty specific [<a href="https://overcast.fm/+Btux-8l0o/399">TS</a>]
00:06:44 ◼ ► it's we know what a glorious you know it's a pretty good and there's all sorts [<a href="https://overcast.fm/+Btux-8l0o/404">TS</a>]
00:06:48 ◼ ► of well how are they going to charge the you know if it's doing its in electric [<a href="https://overcast.fm/+Btux-8l0o/408">TS</a>]
00:06:51 ◼ ► how are they going to charge it and what kind of battery technology then there's [<a href="https://overcast.fm/+Btux-8l0o/411">TS</a>]
00:06:54 ◼ ► all sorts of you know details to be worked out but we still know that cars [<a href="https://overcast.fm/+Btux-8l0o/414">TS</a>]
00:06:57 ◼ ► where is the idea of Apple getting involved with VR it really could be any [<a href="https://overcast.fm/+Btux-8l0o/417">TS</a>]
00:07:02 ◼ ► or all of the various different things it could be something completely [<a href="https://overcast.fm/+Btux-8l0o/422">TS</a>]
00:07:04 ◼ ► entertainment driven like an extension of apple TV and it's for gaming and [<a href="https://overcast.fm/+Btux-8l0o/424">TS</a>]
00:07:09 ◼ ► stuff like that and that's a lot of you know I don't know what you saw at [<a href="https://overcast.fm/+Btux-8l0o/429">TS</a>]
00:07:13 ◼ ► Sunday's but i'm guessing at sundance in particular it's a lot of entertainment [<a href="https://overcast.fm/+Btux-8l0o/433">TS</a>]
00:07:17 ◼ ► yeah mostly mostly entertainment stuff there's some documentary stuff in and [<a href="https://overcast.fm/+Btux-8l0o/437">TS</a>]
00:07:22 ◼ ► large large majority of it is is based around sort of 3 360 photography and not [<a href="https://overcast.fm/+Btux-8l0o/442">TS</a>]
00:07:31 ◼ ► as much 3d environments yet although i did play in some 3d environments there [<a href="https://overcast.fm/+Btux-8l0o/451">TS</a>]
00:07:36 ◼ ► are some studios making stories you know telling stories in 3d environments which [<a href="https://overcast.fm/+Btux-8l0o/456">TS</a>]
00:07:41 ◼ ► is a whole nother thing the whole studio system or or content creation system for [<a href="https://overcast.fm/+Btux-8l0o/461">TS</a>]
00:07:46 ◼ ► PR but majority of it right now all film-based entertainment-based yeah well [<a href="https://overcast.fm/+Btux-8l0o/466">TS</a>]
00:07:51 ◼ ► the other thing that Apple could do that might be different than anything we've [<a href="https://overcast.fm/+Btux-8l0o/471">TS</a>]
00:07:55 ◼ ► seen so far is this could be something that is meant for you know being like a [<a href="https://overcast.fm/+Btux-8l0o/475">TS</a>]
00:07:59 ◼ ► display for the mac and it could be a way to get like you know some sort of [<a href="https://overcast.fm/+Btux-8l0o/479">TS</a>]
00:08:04 ◼ ► here 24 science fiction asst ii style super-wide display that is right in [<a href="https://overcast.fm/+Btux-8l0o/484">TS</a>]
00:08:10 ◼ ► front of you while you do you work with him [<a href="https://overcast.fm/+Btux-8l0o/490">TS</a>]
00:08:14 ◼ ► mhm yeah it could be I mean the VR so VR if you want to think about what Apple is [<a href="https://overcast.fm/+Btux-8l0o/494">TS</a>]
00:08:20 ◼ ► going to do and and how Apple might use er you have to sort of think about Matty [<a href="https://overcast.fm/+Btux-8l0o/500">TS</a>]
00:08:26 ◼ ► are in the macro for just a sec and the macro p vr right now the back row for bi [<a href="https://overcast.fm/+Btux-8l0o/506">TS</a>]
00:08:32 ◼ ► right now is you have two diverging pathways you have the people that are [<a href="https://overcast.fm/+Btux-8l0o/512">TS</a>]
00:08:37 ◼ ► really pushing the technology forward and doing the most advanced craziest [<a href="https://overcast.fm/+Btux-8l0o/517">TS</a>]
00:08:42 ◼ ► things you can think of and those to the VR headsets that are hooked up to a [<a href="https://overcast.fm/+Btux-8l0o/522">TS</a>]
00:08:45 ◼ ► powerful computer and this is all the stories that came out about oculus like [<a href="https://overcast.fm/+Btux-8l0o/525">TS</a>]
00:08:49 ◼ ► oh sure the oculus is 600 bucks which have a fifteen-dollar computer [<a href="https://overcast.fm/+Btux-8l0o/529">TS</a>]
00:08:53 ◼ ► to run it which is true and those that that's like the gamer segment you know [<a href="https://overcast.fm/+Btux-8l0o/533">TS</a>]
00:08:58 ◼ ► gamers game games and pornography have always driven technology forward right [<a href="https://overcast.fm/+Btux-8l0o/538">TS</a>]
00:09:02 ◼ ► like the internet computing power home video [<a href="https://overcast.fm/+Btux-8l0o/542">TS</a>]
00:09:06 ◼ ► yeah homevideo exactly a lot of those things have really been dripping off of [<a href="https://overcast.fm/+Btux-8l0o/546">TS</a>]
00:09:10 ◼ ► gamers and and pornography and that's you know it's neither here nor there i'm [<a href="https://overcast.fm/+Btux-8l0o/550">TS</a>]
00:09:15 ◼ ► not making any value judgments on either one of those [<a href="https://overcast.fm/+Btux-8l0o/555">TS</a>]
00:09:18 ◼ ► I'm just saying that's the reality of it so when you look at BR you look at [<a href="https://overcast.fm/+Btux-8l0o/558">TS</a>]
00:09:21 ◼ ► pornography and gamers that is going to be driven usually probably at least the [<a href="https://overcast.fm/+Btux-8l0o/561">TS</a>]
00:09:27 ◼ ► gaming segment by more powerful experiences driven by powerful computing [<a href="https://overcast.fm/+Btux-8l0o/567">TS</a>]
00:09:31 ◼ ► devices a desktop computer essentially that is powering your you know big [<a href="https://overcast.fm/+Btux-8l0o/571">TS</a>]
00:09:37 ◼ ► complex virtual experience whatever that may be whether it's a game or a communal [<a href="https://overcast.fm/+Btux-8l0o/577">TS</a>]
00:09:43 ◼ ► world where a bunch of people live in it like a snow crash type thing or whatever [<a href="https://overcast.fm/+Btux-8l0o/583">TS</a>]
00:09:48 ◼ ► that's all that branch so that's really one school of thought one branch of [<a href="https://overcast.fm/+Btux-8l0o/588">TS</a>]
00:09:52 ◼ ► exploration of ER the other half is the samsung gear vr right which is a headset [<a href="https://overcast.fm/+Btux-8l0o/592">TS</a>]
00:10:01 ◼ ► that you snap a phone into and it becomes a VR headset write it like a [<a href="https://overcast.fm/+Btux-8l0o/601">TS</a>]
00:10:06 ◼ ► plastic shell you in with a couple lenses in it [<a href="https://overcast.fm/+Btux-8l0o/606">TS</a>]
00:10:09 ◼ ► not much beyond the cardboard the google cardboard except that it's not made out [<a href="https://overcast.fm/+Btux-8l0o/609">TS</a>]
00:10:13 ◼ ► of cardboard and plastic and you snap your phone into it and it becomes a PR [<a href="https://overcast.fm/+Btux-8l0o/613">TS</a>]
00:10:18 ◼ ► headset and that mobility mobile VR experience is much more a mass-market [<a href="https://overcast.fm/+Btux-8l0o/618">TS</a>]
00:10:23 ◼ ► product like that's something you could like take on vacation and the here kid [<a href="https://overcast.fm/+Btux-8l0o/623">TS</a>]
00:10:28 ◼ ► plays with in the backseat or whatever you know and that that kind of [<a href="https://overcast.fm/+Btux-8l0o/628">TS</a>]
00:10:32 ◼ ► mass-market vr is the other branch and I feel that we won't really see anything [<a href="https://overcast.fm/+Btux-8l0o/632">TS</a>]
00:10:38 ◼ ► from Apple that's consumer-focused and told those branches converge until we [<a href="https://overcast.fm/+Btux-8l0o/638">TS</a>]
00:10:44 ◼ ► have a mobile platform that has enough power to power fairly robust VR [<a href="https://overcast.fm/+Btux-8l0o/644">TS</a>]
00:10:49 ◼ ► experiences that you can do without wires because I just don't see an apple [<a href="https://overcast.fm/+Btux-8l0o/649">TS</a>]
00:10:55 ◼ ► headset with a bunch of wires connected to a big computer it's just not it's not [<a href="https://overcast.fm/+Btux-8l0o/655">TS</a>]
00:10:59 ◼ ► the kind of company they are anymore you know that make sense yeah it does make [<a href="https://overcast.fm/+Btux-8l0o/659">TS</a>]
00:11:04 ◼ ► it's intriguing to think about re-open I wonder if the the route to get there [<a href="https://overcast.fm/+Btux-8l0o/664">TS</a>]
00:11:12 ◼ ► without wires isn't necessarily it would still involve having I'm i can only [<a href="https://overcast.fm/+Btux-8l0o/672">TS</a>]
00:11:21 ◼ ► it's just that waiting for like the you know a 12 or 813 system-on-a-chip where [<a href="https://overcast.fm/+Btux-8l0o/681">TS</a>]
00:11:27 ◼ ► there's this insane graphics processor on it you know super low power low [<a href="https://overcast.fm/+Btux-8l0o/687">TS</a>]
00:11:32 ◼ ► weight low heat chip that it can also be sold at a very consumer II sort of price [<a href="https://overcast.fm/+Btux-8l0o/692">TS</a>]
00:11:38 ◼ ► mmm yeah and so the question is whether or not we see anything in between those [<a href="https://overcast.fm/+Btux-8l0o/698">TS</a>]
00:11:43 ◼ ► two products from apple right right yeah so we're um maybe they do really [<a href="https://overcast.fm/+Btux-8l0o/703">TS</a>]
00:11:47 ◼ ► something where it is capable and and you know shows off what it can do and [<a href="https://overcast.fm/+Btux-8l0o/707">TS</a>]
00:11:51 ◼ ► it's like listen be one and then you know me too maybe oh look there's no [<a href="https://overcast.fm/+Btux-8l0o/711">TS</a>]
00:11:55 ◼ ► cable anymore or whatever but i mean i think that the processor in the ipad pro [<a href="https://overcast.fm/+Btux-8l0o/715">TS</a>]
00:11:59 ◼ ► if you can get that into a scenario where you have like a you know an [<a href="https://overcast.fm/+Btux-8l0o/719">TS</a>]
00:12:03 ◼ ► 8-ounce battery or whatever that that fits in a headset and can power that for [<a href="https://overcast.fm/+Btux-8l0o/723">TS</a>]
00:12:07 ◼ ► 45 hours 46 hours i don't know that seems like a pretty powerful little [<a href="https://overcast.fm/+Btux-8l0o/727">TS</a>]
00:12:12 ◼ ► utility you know you know yeah I don't know it's you know is it entertainment [<a href="https://overcast.fm/+Btux-8l0o/732">TS</a>]
00:12:18 ◼ ► is at work I don't know it could be both [<a href="https://overcast.fm/+Btux-8l0o/738">TS</a>]
00:12:20 ◼ ► I don't know but I don't you know it's obviously a huge source of what if you [<a href="https://overcast.fm/+Btux-8l0o/740">TS</a>]
00:12:26 ◼ ► know right and i think i think a large portion of the pr industry is based off [<a href="https://overcast.fm/+Btux-8l0o/746">TS</a>]
00:12:31 ◼ ► of what it's at the moment because not only is there are not enough consumer [<a href="https://overcast.fm/+Btux-8l0o/751">TS</a>]
00:12:35 ◼ ► end . i mean the oculus just shipped its it's sort of like retail unit and I'm [<a href="https://overcast.fm/+Btux-8l0o/755">TS</a>]
00:12:40 ◼ ► not ship but rather but open pre-orders for right they got you know thousands of [<a href="https://overcast.fm/+Btux-8l0o/760">TS</a>]
00:12:44 ◼ ► pre-orders but in until that hits there really is a very very very tiny amount [<a href="https://overcast.fm/+Btux-8l0o/764">TS</a>]
00:12:49 ◼ ► of people that can even experiment with a a decent VR headset and diamond [<a href="https://overcast.fm/+Btux-8l0o/769">TS</a>]
00:12:54 ◼ ► there's a long way to go before there are enough consumer end points for Apple [<a href="https://overcast.fm/+Btux-8l0o/774">TS</a>]
00:12:59 ◼ ► to even consider you know kind of releasing a product in that field I mean [<a href="https://overcast.fm/+Btux-8l0o/779">TS</a>]
00:13:03 ◼ ► everybody's got a wrist like everybody needs a phone you know I mean like this [<a href="https://overcast.fm/+Btux-8l0o/783">TS</a>]
00:13:07 ◼ ► is just not that need in the BR yet but [<a href="https://overcast.fm/+Btux-8l0o/787">TS</a>]
00:13:12 ◼ ► I i want i don't know I I feel like it it's too hard to figure out what they're [<a href="https://overcast.fm/+Btux-8l0o/792">TS</a>]
00:13:20 ◼ ► doing with the butt of course they're working on it could be interesting to be [<a href="https://overcast.fm/+Btux-8l0o/800">TS</a>]
00:13:24 ◼ ► funny if it was it occurred to me that would be funny if it was part of the [<a href="https://overcast.fm/+Btux-8l0o/804">TS</a>]
00:13:32 ◼ ► yeah yeah that would be interesting wouldn't it and I mean that honestly [<a href="https://overcast.fm/+Btux-8l0o/812">TS</a>]
00:13:38 ◼ ► augmented reality which many people do lump in with virtual reality because it [<a href="https://overcast.fm/+Btux-8l0o/818">TS</a>]
00:13:43 ◼ ► has some similar characteristics is I think that's a given on the car I I [<a href="https://overcast.fm/+Btux-8l0o/823">TS</a>]
00:13:49 ◼ ► can't see how Apple releases a quote-unquote car of the future [<a href="https://overcast.fm/+Btux-8l0o/829">TS</a>]
00:13:52 ◼ ► according to apple and doesn't include the ability to overlay information on [<a href="https://overcast.fm/+Btux-8l0o/832">TS</a>]
00:13:58 ◼ ► your view you know man and every other car makers that have been doing versions [<a href="https://overcast.fm/+Btux-8l0o/838">TS</a>]
00:14:03 ◼ ► of that for for almost a decade an hour or more with like your speed or like [<a href="https://overcast.fm/+Btux-8l0o/843">TS</a>]
00:14:08 ◼ ► left turn right turn or even a traffic warning or whatever you know HUD like [<a href="https://overcast.fm/+Btux-8l0o/848">TS</a>]
00:14:12 ◼ ► Mercedes does that BMW design some of their cars so imagine like a of live map [<a href="https://overcast.fm/+Btux-8l0o/852">TS</a>]
00:14:19 ◼ ► display that shows you exactly which turns to make overlaid on the street [<a href="https://overcast.fm/+Btux-8l0o/859">TS</a>]
00:14:23 ◼ ► itself you know so it's not distracting it Maps one-to-one with the streets not [<a href="https://overcast.fm/+Btux-8l0o/863">TS</a>]
00:14:27 ◼ ► something that you're looking at and then looking back at the street and [<a href="https://overcast.fm/+Btux-8l0o/867">TS</a>]
00:14:30 ◼ ► looking at your windshield and backgrounds straight you know there's [<a href="https://overcast.fm/+Btux-8l0o/870">TS</a>]
00:14:33 ◼ ► lots of really cool opportunities i think if they would be crazy not to [<a href="https://overcast.fm/+Btux-8l0o/873">TS</a>]
00:14:36 ◼ ► ships or something like that together you know [<a href="https://overcast.fm/+Btux-8l0o/876">TS</a>]
00:14:39 ◼ ► yeah that's exactly the sort of thing that Apple gets right you know I i think [<a href="https://overcast.fm/+Btux-8l0o/879">TS</a>]
00:14:45 ◼ ► that it i don't think there's any doubt whatsoever that that the future [<a href="https://overcast.fm/+Btux-8l0o/885">TS</a>]
00:14:49 ◼ ► turn-by-turn directions is a in the actual view you get out of the car not [<a href="https://overcast.fm/+Btux-8l0o/889">TS</a>]
00:14:56 ◼ ► moving not secondary in the same way that part of the magic of the iphone [<a href="https://overcast.fm/+Btux-8l0o/896">TS</a>]
00:15:01 ◼ ► compared to the GUI computers that came before it was the direct manipulation [<a href="https://overcast.fm/+Btux-8l0o/901">TS</a>]
00:15:06 ◼ ► that there you're not moving the pointer to click a button you're just clicking [<a href="https://overcast.fm/+Btux-8l0o/906">TS</a>]
00:15:11 ◼ ► yeah the same line and and it there's it makes sense that that's better that it's [<a href="https://overcast.fm/+Btux-8l0o/911">TS</a>]
00:15:16 ◼ ► but I think feel like the advantages of it aren't even in a way that makes sense [<a href="https://overcast.fm/+Btux-8l0o/916">TS</a>]
00:15:20 ◼ ► there in at like a lower-level part of your brain [<a href="https://overcast.fm/+Btux-8l0o/920">TS</a>]
00:15:24 ◼ ► that it wasn't so much cognitively unburden because there's a level of [<a href="https://overcast.fm/+Btux-8l0o/924">TS</a>]
00:15:28 ◼ ► abstraction that's gone same way that it will be with whether it's directions or [<a href="https://overcast.fm/+Btux-8l0o/928">TS</a>]
00:15:33 ◼ ► whatever else you want like just show me you know show me restaurants that are [<a href="https://overcast.fm/+Btux-8l0o/933">TS</a>]
00:15:37 ◼ ► open and they highlight in the actual field of view as you drive by them stuff [<a href="https://overcast.fm/+Btux-8l0o/937">TS</a>]
00:15:41 ◼ ► like right or or just a little indication that place is open or closed [<a href="https://overcast.fm/+Btux-8l0o/941">TS</a>]
00:15:45 ◼ ► at this at nine o'clock as you drive by [<a href="https://overcast.fm/+Btux-8l0o/945">TS</a>]
00:15:48 ◼ ► mhm yeah and one of the things I like to do when I think about the possibilities [<a href="https://overcast.fm/+Btux-8l0o/948">TS</a>]
00:15:54 ◼ ► like this this is really kind of silly it's just that the dumb device but i [<a href="https://overcast.fm/+Btux-8l0o/954">TS</a>]
00:15:58 ◼ ► like to seriously think like can I imagine them announcing this onstage [<a href="https://overcast.fm/+Btux-8l0o/958">TS</a>]
00:16:02 ◼ ► right I couldn't how how would I see them pitching it and yeah this is not [<a href="https://overcast.fm/+Btux-8l0o/962">TS</a>]
00:16:07 ◼ ► like it's not hyper original or anything but if you imagine somebody like you [<a href="https://overcast.fm/+Btux-8l0o/967">TS</a>]
00:16:11 ◼ ► know shoulder onstage introducing the car and he goes you know any saying like [<a href="https://overcast.fm/+Btux-8l0o/971">TS</a>]
00:16:16 ◼ ► look you know there's so many accidents caused by people looking down at their [<a href="https://overcast.fm/+Btux-8l0o/976">TS</a>]
00:16:20 ◼ ► phones texting and driving or look even just looking for directions even if it's [<a href="https://overcast.fm/+Btux-8l0o/980">TS</a>]
00:16:24 ◼ ► something that's allowed by the state or federal government's we still know it's [<a href="https://overcast.fm/+Btux-8l0o/984">TS</a>]
00:16:28 ◼ ► not safe and yet we do it anyway because we have to we feel we have we need the [<a href="https://overcast.fm/+Btux-8l0o/988">TS</a>]
00:16:32 ◼ ► directions are we need the information but now you don't have to you know now [<a href="https://overcast.fm/+Btux-8l0o/992">TS</a>]
00:16:37 ◼ ► here's here's how we at Apple felt by working together with hardware and [<a href="https://overcast.fm/+Btux-8l0o/997">TS</a>]
00:16:42 ◼ ► software manufacturers and everything working as one big unit here's how it [<a href="https://overcast.fm/+Btux-8l0o/1002">TS</a>]
00:16:46 ◼ ► could improve your life blah blah right and it's just like if you imagine that [<a href="https://overcast.fm/+Btux-8l0o/1006">TS</a>]
00:16:49 ◼ ► it seems like an easy sell it's like yeah i could sell that you know and it [<a href="https://overcast.fm/+Btux-8l0o/1009">TS</a>]
00:16:54 ◼ ► seems silly enough to think that that's a part of it [<a href="https://overcast.fm/+Btux-8l0o/1014">TS</a>]
00:16:56 ◼ ► yeah yeah so I almost by i really do think and it comes to it's an old Steve [<a href="https://overcast.fm/+Btux-8l0o/1016">TS</a>]
00:17:02 ◼ ► Jobs line but that the whole argument about whether or not [<a href="https://overcast.fm/+Btux-8l0o/1022">TS</a>]
00:17:05 ◼ ► anything in particular I mean he famously I think he said this to the [<a href="https://overcast.fm/+Btux-8l0o/1025">TS</a>]
00:17:08 ◼ ► dropbox kids but you know is this a technology or is it a product and you [<a href="https://overcast.fm/+Btux-8l0o/1028">TS</a>]
00:17:14 ◼ ► know other thing he's he you know repeated many times is that you [<a href="https://overcast.fm/+Btux-8l0o/1034">TS</a>]
00:17:18 ◼ ► the only way he knows that makes it a great product is to start with the idea [<a href="https://overcast.fm/+Btux-8l0o/1038">TS</a>]
00:17:21 ◼ ► for the product and then work backwards and find the technology to make it [<a href="https://overcast.fm/+Btux-8l0o/1041">TS</a>]
00:17:25 ◼ ► realistic not to start with wow we've got this amazing technology right let's [<a href="https://overcast.fm/+Btux-8l0o/1045">TS</a>]
00:17:30 ◼ ► figure out a way to turn this into a product we have to me where [<a href="https://overcast.fm/+Btux-8l0o/1050">TS</a>]
00:17:35 ◼ ► yeah and not to like put oculus rift down but to me oculus rift is that type [<a href="https://overcast.fm/+Btux-8l0o/1055">TS</a>]
00:17:40 ◼ ► of product at this at this point and i know they have great people working on [<a href="https://overcast.fm/+Btux-8l0o/1060">TS</a>]
00:17:44 ◼ ► it and I know you know it that they could make that happen and it's the sort [<a href="https://overcast.fm/+Btux-8l0o/1064">TS</a>]
00:17:50 ◼ ► of thing where maybe the technology itself is so standalone that it's in [<a href="https://overcast.fm/+Btux-8l0o/1070">TS</a>]
00:17:54 ◼ ► this case like with the display which is effectively what it is it's just display [<a href="https://overcast.fm/+Btux-8l0o/1074">TS</a>]
00:17:57 ◼ ► maybe you can make that work but with Apple it's never gonna be that way and I [<a href="https://overcast.fm/+Btux-8l0o/1077">TS</a>]
00:18:02 ◼ ► could see that that that the team that they have working isn't even working on [<a href="https://overcast.fm/+Btux-8l0o/1082">TS</a>]
00:18:06 ◼ ► one specific thing but you know three four five different things [<a href="https://overcast.fm/+Btux-8l0o/1086">TS</a>]
00:18:09 ◼ ► no well I mean think one of the reasons that oculus sold to facebook at [<a href="https://overcast.fm/+Btux-8l0o/1089">TS</a>]
00:18:13 ◼ ► facebook.com/ them and that was a mutually agreeable thing between them is [<a href="https://overcast.fm/+Btux-8l0o/1093">TS</a>]
00:18:17 ◼ ► that is they looked at it and they realized that oh shit we're gonna have [<a href="https://overcast.fm/+Btux-8l0o/1097">TS</a>]
00:18:20 ◼ ► to spend a bunch of money trying to get this platform essentially hardware [<a href="https://overcast.fm/+Btux-8l0o/1100">TS</a>]
00:18:26 ◼ ► platform up and running and out to people before we even start creating [<a href="https://overcast.fm/+Btux-8l0o/1106">TS</a>]
00:18:31 ◼ ► things on it and so they they thought hmm how can we remove the the worry [<a href="https://overcast.fm/+Btux-8l0o/1111">TS</a>]
00:18:36 ◼ ► about having to fund a very expensive hardware manufacturing phase and then [<a href="https://overcast.fm/+Btux-8l0o/1116">TS</a>]
00:18:43 ◼ ► move right into what we think will actually be the money which is the [<a href="https://overcast.fm/+Btux-8l0o/1123">TS</a>]
00:18:47 ◼ ► world's right the things that you create on top of it because I talked to an [<a href="https://overcast.fm/+Btux-8l0o/1127">TS</a>]
00:18:53 ◼ ► array whose CEO of oculus and he you know he was a it was very involved in [<a href="https://overcast.fm/+Btux-8l0o/1133">TS</a>]
00:19:01 ◼ ► gaming for some time he was involved in like Sony's or tony bought it but their [<a href="https://overcast.fm/+Btux-8l0o/1141">TS</a>]
00:19:05 ◼ ► PlayStation gaming streaming service and whatnot so it's not it's not a dummy he [<a href="https://overcast.fm/+Btux-8l0o/1145">TS</a>]
00:19:09 ◼ ► knows that the the services on top so on top of VR are where people are going to [<a href="https://overcast.fm/+Btux-8l0o/1149">TS</a>]
00:19:15 ◼ ► make their money and it terms of oculus they don't have to worry now about how [<a href="https://overcast.fm/+Btux-8l0o/1155">TS</a>]
00:19:21 ◼ ► are we gonna sell these things at a affordable price . even said that oculus [<a href="https://overcast.fm/+Btux-8l0o/1161">TS</a>]
00:19:26 ◼ ► rifts as they are there mountains selling really close to cost unit 4 600 [<a href="https://overcast.fm/+Btux-8l0o/1166">TS</a>]
00:19:31 ◼ ► bucks or whatever and instead they can get stuff out there and see what people [<a href="https://overcast.fm/+Btux-8l0o/1171">TS</a>]
00:19:35 ◼ ► build and then you know those social experiences and games and whatever else [<a href="https://overcast.fm/+Btux-8l0o/1175">TS</a>]
00:19:43 ◼ ► that's what will actually take off and be a thing and so right now this it [<a href="https://overcast.fm/+Btux-8l0o/1183">TS</a>]
00:19:47 ◼ ► doesn't make any sense for anyone [<a href="https://overcast.fm/+Btux-8l0o/1187">TS</a>]
00:19:49 ◼ ► to go oh let's get into hardware unless they're already in the business of [<a href="https://overcast.fm/+Btux-8l0o/1189">TS</a>]
00:19:53 ◼ ► manufacturing commodity hardware because that's what it is you know it's gonna [<a href="https://overcast.fm/+Btux-8l0o/1193">TS</a>]
00:19:57 ◼ ► you should be able to buy a VR headset for fifty bucks and put it in your bag [<a href="https://overcast.fm/+Btux-8l0o/1197">TS</a>]
00:20:02 ◼ ► and you'll be able to buy better watch it do you know better stuff and whatnot [<a href="https://overcast.fm/+Btux-8l0o/1202">TS</a>]
00:20:06 ◼ ► but you should be able to buy one for 50 bucks shove it in your bag and haven't [<a href="https://overcast.fm/+Btux-8l0o/1206">TS</a>]
00:20:11 ◼ ► hooked up to your your mobile phone wirelessly and it'll be powered by the [<a href="https://overcast.fm/+Btux-8l0o/1211">TS</a>]
00:20:15 ◼ ► internal GPU and it will transport you to whatever word you want mobile on a [<a href="https://overcast.fm/+Btux-8l0o/1215">TS</a>]
00:20:20 ◼ ► global basis and until they're there and the content is there nobody's gonna make [<a href="https://overcast.fm/+Btux-8l0o/1220">TS</a>]
00:20:26 ◼ ► any money at it you know yeah here's another rumor of the week or at least [<a href="https://overcast.fm/+Btux-8l0o/1226">TS</a>]
00:20:32 ◼ ► remember the day is is a story of Bloomberg cat today that Apple is [<a href="https://overcast.fm/+Btux-8l0o/1232">TS</a>]
00:20:39 ◼ ► working on wireless charging em moving and I laughs again because it is the [<a href="https://overcast.fm/+Btux-8l0o/1239">TS</a>]
00:20:50 ◼ ► dawn of time everybody's wanted to charge with the wire [<a href="https://overcast.fm/+Btux-8l0o/1250">TS</a>]
00:20:55 ◼ ► of course they're working on wireless charging and you know I guess the news [<a href="https://overcast.fm/+Btux-8l0o/1255">TS</a>]
00:21:00 ◼ ► the news angle of it is that according to the story of Bloomberg that it might [<a href="https://overcast.fm/+Btux-8l0o/1260">TS</a>]
00:21:04 ◼ ► be ready as early as $MONTH 2017 right on which is a little weird because it [<a href="https://overcast.fm/+Btux-8l0o/1264">TS</a>]
00:21:11 ◼ ► doesn't really match up with the tick-tock schedule of iphones you know [<a href="https://overcast.fm/+Btux-8l0o/1271">TS</a>]
00:21:16 ◼ ► that it seems more likely to me that it if it doesn't happen this year in the [<a href="https://overcast.fm/+Btux-8l0o/1276">TS</a>]
00:21:22 ◼ ► iphone 7 it's probably not going to happen till 2018 and the iphone 8 on the [<a href="https://overcast.fm/+Btux-8l0o/1282">TS</a>]
00:21:29 ◼ ► assumption that this year's iphone 7 will be followed by the iphone 7s next [<a href="https://overcast.fm/+Btux-8l0o/1289">TS</a>]
00:21:34 ◼ ► year but maybe not you know in a way that like things like touch ID appeared [<a href="https://overcast.fm/+Btux-8l0o/1294">TS</a>]
00:21:39 ◼ ► in the next year you know and that it may be the wireless charging wouldn't [<a href="https://overcast.fm/+Btux-8l0o/1299">TS</a>]
00:21:44 ◼ ► replace the Lightning port it would be just something that it just magically [<a href="https://overcast.fm/+Btux-8l0o/1304">TS</a>]
00:21:47 ◼ ► happens when you connect a wire you know something on the back of the phone so [<a href="https://overcast.fm/+Btux-8l0o/1307">TS</a>]
00:21:50 ◼ ► it's possible that it could happen in the next year but overall the hope that [<a href="https://overcast.fm/+Btux-8l0o/1310">TS</a>]
00:21:55 ◼ ► the basic ID and you know it is great i hope it happens but I just can't I just [<a href="https://overcast.fm/+Btux-8l0o/1315">TS</a>]
00:22:02 ◼ ► can't make my head understand the excited reaction that people have to [<a href="https://overcast.fm/+Btux-8l0o/1322">TS</a>]
00:22:08 ◼ ► you know what I think it is in i mean i think this is partially a construct [<a href="https://overcast.fm/+Btux-8l0o/1328">TS</a>]
00:22:12 ◼ ► construct of the media but it is something Apple is probably you know I [<a href="https://overcast.fm/+Btux-8l0o/1332">TS</a>]
00:22:16 ◼ ► don't hesitate to use the word blame but they have responsibility for and that's [<a href="https://overcast.fm/+Btux-8l0o/1336">TS</a>]
00:22:20 ◼ ► that they do execute on things right so that there's been wireless charging [<a href="https://overcast.fm/+Btux-8l0o/1340">TS</a>]
00:22:24 ◼ ► android phones for some time this Chi wireless standard whatever it is it's [<a href="https://overcast.fm/+Btux-8l0o/1344">TS</a>]
00:22:28 ◼ ► okay i have a couple android phones that charge that way and it does work it [<a href="https://overcast.fm/+Btux-8l0o/1348">TS</a>]
00:22:33 ◼ ► you know you put it on a little pad charges and whatnot but it's not really [<a href="https://overcast.fm/+Btux-8l0o/1353">TS</a>]
00:22:37 ◼ ► wireless you still have a pad with the wire attached and the only thing you're [<a href="https://overcast.fm/+Btux-8l0o/1357">TS</a>]
00:22:40 ◼ ► doing is just not physically plugging it in right yeah so the execution of [<a href="https://overcast.fm/+Btux-8l0o/1360">TS</a>]
00:22:45 ◼ ► wireless charging in terms of all I can stand near my charger and it when it [<a href="https://overcast.fm/+Btux-8l0o/1365">TS</a>]
00:22:51 ◼ ► charges or i can be you know within 10 feet of the charger and my phone will [<a href="https://overcast.fm/+Btux-8l0o/1371">TS</a>]
00:22:55 ◼ ► charge it'll probably much closer than that in reality but you know that that I [<a href="https://overcast.fm/+Btux-8l0o/1375">TS</a>]
00:23:00 ◼ ► think that execution thing is what gets people excited about apple and it's [<a href="https://overcast.fm/+Btux-8l0o/1380">TS</a>]
00:23:03 ◼ ► where I can sort of forgive people for going yes finally apples going to do it [<a href="https://overcast.fm/+Btux-8l0o/1383">TS</a>]
00:23:07 ◼ ► is because they know that if Apple does it [<a href="https://overcast.fm/+Btux-8l0o/1387">TS</a>]
00:23:10 ◼ ► there's at least some people bitch about the way that Apple execute on stuff a [<a href="https://overcast.fm/+Btux-8l0o/1390">TS</a>]
00:23:13 ◼ ► lot right because they do claim a lot about the things they claim thing that [<a href="https://overcast.fm/+Btux-8l0o/1393">TS</a>]
00:23:19 ◼ ► things they do are really good and awesome thats that's their fault i guess [<a href="https://overcast.fm/+Btux-8l0o/1399">TS</a>]
00:23:23 ◼ ► you could call it but people just expect the level of execution out of them so [<a href="https://overcast.fm/+Btux-8l0o/1403">TS</a>]
00:23:28 ◼ ► when when they hear the apples going to do X or Y they're like always gonna [<a href="https://overcast.fm/+Btux-8l0o/1408">TS</a>]
00:23:32 ◼ ► probably be a really good xry well then it's also human nature it's actually [<a href="https://overcast.fm/+Btux-8l0o/1412">TS</a>]
00:23:36 ◼ ► easier to criticize something that's sort of in the uncanny valley between [<a href="https://overcast.fm/+Btux-8l0o/1416">TS</a>]
00:23:40 ◼ ► its way to definitely way better than a pile of shit but it's not great then [<a href="https://overcast.fm/+Btux-8l0o/1420">TS</a>]
00:23:45 ◼ ► it's really it's a lot easier to figure out exactly what's wrong brand right on [<a href="https://overcast.fm/+Btux-8l0o/1425">TS</a>]
00:23:51 ◼ ► it when a product is really truly just a garbage product it's actually harder to [<a href="https://overcast.fm/+Btux-8l0o/1431">TS</a>]
00:23:57 ◼ ► say exactly what's wrong with it because it's you don't even know where to start [<a href="https://overcast.fm/+Btux-8l0o/1437">TS</a>]
00:24:01 ◼ ► I mean it really true i mean i know it sounds over and apple at their worst [<a href="https://overcast.fm/+Btux-8l0o/1441">TS</a>]
00:24:06 ◼ ► usually is the has a couple of glaring problems that stick out like sore [<a href="https://overcast.fm/+Btux-8l0o/1446">TS</a>]
00:24:12 ◼ ► throughout thumbs not the the ladies or sore [<a href="https://overcast.fm/+Btux-8l0o/1452">TS</a>]
00:24:15 ◼ ► battery pack cups right like the test as an example of a product that i would [<a href="https://overcast.fm/+Btux-8l0o/1455">TS</a>]
00:24:19 ◼ ► consider total dog shit would be like the original HTC android phone from 2008 [<a href="https://overcast.fm/+Btux-8l0o/1459">TS</a>]
00:24:27 ◼ ► little oh yeah the the one day and the one yeah right what i call it the nexus [<a href="https://overcast.fm/+Btux-8l0o/1467">TS</a>]
00:24:33 ◼ ► yeah and it was wasn't Brown I don't know maybe I'm confusing they're [<a href="https://overcast.fm/+Btux-8l0o/1473">TS</a>]
00:24:38 ◼ ► browning gray maybe I don't need a couple of colors but but it was it [<a href="https://overcast.fm/+Btux-8l0o/1478">TS</a>]
00:24:42 ◼ ► really just the only way it made any sense at all is if you knew as a good [<a href="https://overcast.fm/+Btux-8l0o/1482">TS</a>]
00:24:47 ◼ ► designer that Android had started life and until like the iphone was unveiled a [<a href="https://overcast.fm/+Btux-8l0o/1487">TS</a>]
00:24:52 ◼ ► year before it was sort of a blackberry style operating system with an up-down [<a href="https://overcast.fm/+Btux-8l0o/1492">TS</a>]
00:24:56 ◼ ► left-right input method and without a touch screen and then they had this [<a href="https://overcast.fm/+Btux-8l0o/1496">TS</a>]
00:25:02 ◼ ► device that was like half and half [<a href="https://overcast.fm/+Btux-8l0o/1502">TS</a>]
00:25:04 ◼ ► we're all sorts of stuff like text editing all had to be done up down left [<a href="https://overcast.fm/+Btux-8l0o/1504">TS</a>]
00:25:08 ◼ ► right right and that with no touch at all and then other things they tried to [<a href="https://overcast.fm/+Btux-8l0o/1508">TS</a>]
00:25:13 ◼ ► glom on it was it was so bad that it was hard to criticize yeah in that context [<a href="https://overcast.fm/+Btux-8l0o/1513">TS</a>]
00:25:20 ◼ ► it compares to look at a year ago but yeah I do think there's at a daring [<a href="https://overcast.fm/+Btux-8l0o/1520">TS</a>]
00:25:25 ◼ ► fireball reader African who it is [<a href="https://overcast.fm/+Btux-8l0o/1525">TS</a>]
00:25:26 ◼ ► I apologize if you listen to the show to who sent me a really great note i really [<a href="https://overcast.fm/+Btux-8l0o/1526">TS</a>]
00:25:30 ◼ ► appreciated that I was I think when I link to something a few weeks ago that [<a href="https://overcast.fm/+Btux-8l0o/1530">TS</a>]
00:25:35 ◼ ► was put on quote using wireless charging took me to task for it because it wasn't [<a href="https://overcast.fm/+Btux-8l0o/1535">TS</a>]
00:25:39 ◼ ► wireless at all and as an example so for example Apple watch does not charge [<a href="https://overcast.fm/+Btux-8l0o/1539">TS</a>]
00:25:43 ◼ ► wirelessly you definitely need a wire and it needs to be in physical contact [<a href="https://overcast.fm/+Btux-8l0o/1543">TS</a>]
00:25:49 ◼ ► it's just charges it is a magnetic adapter and if you actually look at [<a href="https://overcast.fm/+Btux-8l0o/1549">TS</a>]
00:25:53 ◼ ► apple's marketing for the Apple watch Apple never claims that Apple watch [<a href="https://overcast.fm/+Btux-8l0o/1553">TS</a>]
00:25:57 ◼ ► charges wirelessly like that's not wireless and the end you know for [<a href="https://overcast.fm/+Btux-8l0o/1557">TS</a>]
00:26:02 ◼ ► example if your networking work that way you would definitely not call it [<a href="https://overcast.fm/+Btux-8l0o/1562">TS</a>]
00:26:07 ◼ ► wireless networking like if you to get on your Wi-Fi you had to magnetically [<a href="https://overcast.fm/+Btux-8l0o/1567">TS</a>]
00:26:11 ◼ ► connect your your macbook to your router that might be better than plugging and [<a href="https://overcast.fm/+Btux-8l0o/1571">TS</a>]
00:26:16 ◼ ► unplugging in the ethernet adapter you know magnetic would be better than that [<a href="https://overcast.fm/+Btux-8l0o/1576">TS</a>]
00:26:22 ◼ ► but it's definitely not wireless wireless is like Wi-Fi [<a href="https://overcast.fm/+Btux-8l0o/1582">TS</a>]
00:26:25 ◼ ► if you're in the room you've got the network like and so if that is what [<a href="https://overcast.fm/+Btux-8l0o/1585">TS</a>]
00:26:30 ◼ ► Apple's working on for charging that would be actually pretty amazing [<a href="https://overcast.fm/+Btux-8l0o/1590">TS</a>]
00:26:33 ◼ ► mhm yeah and they have there's a lot of this kind of loaded topic this whole [<a href="https://overcast.fm/+Btux-8l0o/1593">TS</a>]
00:26:38 ◼ ► wireless charging thing because there's a lot of arguments about the physics [<a href="https://overcast.fm/+Btux-8l0o/1598">TS</a>]
00:26:42 ◼ ► right all right just like there's a lot of people that say the physics of it [<a href="https://overcast.fm/+Btux-8l0o/1602">TS</a>]
00:26:45 ◼ ► just doesn't make sense because of the power loss over distance and then also [<a href="https://overcast.fm/+Btux-8l0o/1605">TS</a>]
00:26:50 ◼ ► there's some you know some safe basic safety concerns as well because you're [<a href="https://overcast.fm/+Btux-8l0o/1610">TS</a>]
00:26:53 ◼ ► sending a relatively high powered radio signal to transmit this power in this [<a href="https://overcast.fm/+Btux-8l0o/1613">TS</a>]
00:27:00 ◼ ► energy from your charging device to the phone but there's a startup called you [<a href="https://overcast.fm/+Btux-8l0o/1620">TS</a>]
00:27:04 ◼ ► beam which was founded by this woman named Meredith parody and it's probably [<a href="https://overcast.fm/+Btux-8l0o/1624">TS</a>]
00:27:10 ◼ ► the poster child for a huge promise and like big big attention spike and [<a href="https://overcast.fm/+Btux-8l0o/1630">TS</a>]
00:27:17 ◼ ► everybody's thinking hey this is revolutionary if it actually shipped [<a href="https://overcast.fm/+Btux-8l0o/1637">TS</a>]
00:27:20 ◼ ► this way and then also the cross the cross section of people who are like [<a href="https://overcast.fm/+Btux-8l0o/1640">TS</a>]
00:27:25 ◼ ► this is BS and how can this actually work the physics don't work and whatnot [<a href="https://overcast.fm/+Btux-8l0o/1645">TS</a>]
00:27:30 ◼ ► you know and there's there's lots of question marks until they actually ship [<a href="https://overcast.fm/+Btux-8l0o/1650">TS</a>]
00:27:33 ◼ ► a product they're getting ready this year to ship a case that supposedly will [<a href="https://overcast.fm/+Btux-8l0o/1653">TS</a>]
00:27:37 ◼ ► charge this way wirelessly and so I think that will be an interesting proof [<a href="https://overcast.fm/+Btux-8l0o/1657">TS</a>]
00:27:41 ◼ ► of concept that ships and they are able to prove that it does then all the [<a href="https://overcast.fm/+Btux-8l0o/1661">TS</a>]
00:27:45 ◼ ► sudden you know every manufacturer is going to have to have it built in [<a href="https://overcast.fm/+Btux-8l0o/1665">TS</a>]
00:27:49 ◼ ► yeah and you know somebody will probably end up acquiring you beam or whatever [<a href="https://overcast.fm/+Btux-8l0o/1669">TS</a>]
00:27:53 ◼ ► and if Apple's working on an internally and they ship it you know have sure as [<a href="https://overcast.fm/+Btux-8l0o/1673">TS</a>]
00:27:57 ◼ ► heck samsung or somebody will try to acquire you beam so that they can catch [<a href="https://overcast.fm/+Btux-8l0o/1677">TS</a>]
00:28:02 ◼ ► yeah there's you know it does sound good too good to be true i mean but I eyes I [<a href="https://overcast.fm/+Btux-8l0o/1682">TS</a>]
00:28:08 ◼ ► struggled with the later physics courses in college so I i I really don't want to [<a href="https://overcast.fm/+Btux-8l0o/1688">TS</a>]
00:28:12 ◼ ► pass judgment on ya the basic layman's argument that you laid out that this is [<a href="https://overcast.fm/+Btux-8l0o/1692">TS</a>]
00:28:17 ◼ ► not physically possible or not within you know a reasonable degree of [<a href="https://overcast.fm/+Btux-8l0o/1697">TS</a>]
00:28:22 ◼ ► efficiency makes sense to me but on the other hand you know I don't know why [<a href="https://overcast.fm/+Btux-8l0o/1702">TS</a>]
00:28:27 ◼ ► fight honestly still doesn't make much sense to me that it works [<a href="https://overcast.fm/+Btux-8l0o/1707">TS</a>]
00:28:31 ◼ ► yes Wi-Fi they're exactly like ethernet I totally understand how ethernet works [<a href="https://overcast.fm/+Btux-8l0o/1711">TS</a>]
00:28:36 ◼ ► and you know the whole idea that as many people as you can get on a Wi-Fi network [<a href="https://overcast.fm/+Btux-8l0o/1716">TS</a>]
00:28:42 ◼ ► can get on Wi-Fi network and that it all works and everybody gets the right [<a href="https://overcast.fm/+Btux-8l0o/1722">TS</a>]
00:28:46 ◼ ► packets it's right still seems a little too good to be true to me so if they [<a href="https://overcast.fm/+Btux-8l0o/1726">TS</a>]
00:28:50 ◼ ► could make Wi-Fi work starting in the late nineties i don't know maybe [<a href="https://overcast.fm/+Btux-8l0o/1730">TS</a>]
00:28:53 ◼ ► wireless charging you know I'm not ruling it out [<a href="https://overcast.fm/+Btux-8l0o/1733">TS</a>]
00:28:56 ◼ ► yeah it'll be like the gods must be crazy moment like you know the soda can [<a href="https://overcast.fm/+Btux-8l0o/1736">TS</a>]
00:29:00 ◼ ► fall for this guy and everybody else p like oh my god no everything has to have [<a href="https://overcast.fm/+Btux-8l0o/1740">TS</a>]
00:29:03 ◼ ► this i mean i i'm the same way I don't know you know I don't know jack about [<a href="https://overcast.fm/+Btux-8l0o/1743">TS</a>]
00:29:08 ◼ ► the physics of it i just talked to smart people and that's what they tell me [<a href="https://overcast.fm/+Btux-8l0o/1748">TS</a>]
00:29:11 ◼ ► so it'll be it'll be very very interesting to see what happens when and [<a href="https://overcast.fm/+Btux-8l0o/1751">TS</a>]
00:29:16 ◼ ► if it ships and it works because i think it will be a that's probably going to be [<a href="https://overcast.fm/+Btux-8l0o/1756">TS</a>]
00:29:20 ◼ ► a watershed moment for a lot of Technology because they were all the [<a href="https://overcast.fm/+Btux-8l0o/1760">TS</a>]
00:29:23 ◼ ► technologies that would work pretty great if you had a continuous source of [<a href="https://overcast.fm/+Btux-8l0o/1763">TS</a>]
00:29:28 ◼ ► power that was not attached by a wire and that and that battery you know is [<a href="https://overcast.fm/+Btux-8l0o/1768">TS</a>]
00:29:35 ◼ ► not enough to support so it's just the beginning of a lot of really cool [<a href="https://overcast.fm/+Btux-8l0o/1775">TS</a>]
00:29:38 ◼ ► technologies if if that's the case is like let's say you could stand within 20 [<a href="https://overcast.fm/+Btux-8l0o/1778">TS</a>]
00:29:43 ◼ ► feet of your car and it would charge everything that your electronic devices [<a href="https://overcast.fm/+Btux-8l0o/1783">TS</a>]
00:29:49 ◼ ► yeah lots of interesting possibilities there so I'm glad about it but [<a href="https://overcast.fm/+Btux-8l0o/1789">TS</a>]
00:29:52 ◼ ► cautiously optimistic is the the right phrase i think right all you have to do [<a href="https://overcast.fm/+Btux-8l0o/1792">TS</a>]
00:29:56 ◼ ► is get in your car and your phone and watch are already charging right right [<a href="https://overcast.fm/+Btux-8l0o/1796">TS</a>]
00:30:03 ◼ ► you didn't do anything you just got in and turn on the car and started going to [<a href="https://overcast.fm/+Btux-8l0o/1803">TS</a>]
00:30:07 ◼ ► you're thinking what I want to listen to it maybe that's the only thing you're [<a href="https://overcast.fm/+Btux-8l0o/1807">TS</a>]
00:30:10 ◼ ► paying attention to because the car can drive itself and you're just trying to [<a href="https://overcast.fm/+Btux-8l0o/1810">TS</a>]
00:30:15 ◼ ► figure out what how you want to entertain yourself on the way right [<a href="https://overcast.fm/+Btux-8l0o/1815">TS</a>]
00:30:19 ◼ ► meantime you're without having to worry about it you're watching phone or [<a href="https://overcast.fm/+Btux-8l0o/1819">TS</a>]
00:30:22 ◼ ► charging to have your way it's an interesting it's also very interesting [<a href="https://overcast.fm/+Btux-8l0o/1822">TS</a>]
00:30:25 ◼ ► wait for Apple to get from the way one day a battery life kind of sucks for the [<a href="https://overcast.fm/+Btux-8l0o/1825">TS</a>]
00:30:30 ◼ ► watch to to a couple of days of battery life without really changing the the [<a href="https://overcast.fm/+Btux-8l0o/1830">TS</a>]
00:30:39 ◼ ► basic nature of batteries who because it's really more about making it so much [<a href="https://overcast.fm/+Btux-8l0o/1839">TS</a>]
00:30:46 ◼ ► easier and convenient to sort of trickle charge throughout the day [<a href="https://overcast.fm/+Btux-8l0o/1846">TS</a>]
00:30:49 ◼ ► listen yep exactly a nice way to sidestep dog because speaking of physics [<a href="https://overcast.fm/+Btux-8l0o/1849">TS</a>]
00:30:55 ◼ ► right now there are a couple of physics problems that are essentially preventing [<a href="https://overcast.fm/+Btux-8l0o/1855">TS</a>]
00:30:59 ◼ ► any progress in the battery Department like every company is spending millions [<a href="https://overcast.fm/+Btux-8l0o/1859">TS</a>]
00:31:03 ◼ ► or billions of dollars if they have them in every big electronics company to try [<a href="https://overcast.fm/+Btux-8l0o/1863">TS</a>]
00:31:07 ◼ ► and figure out the battery issue right the problem of how the capacity and [<a href="https://overcast.fm/+Btux-8l0o/1867">TS</a>]
00:31:13 ◼ ► longevity of batteries but nobody's really able to make any huge progress [<a href="https://overcast.fm/+Btux-8l0o/1873">TS</a>]
00:31:17 ◼ ► because there are some physics problems that I have not been solved yet and [<a href="https://overcast.fm/+Btux-8l0o/1877">TS</a>]
00:31:22 ◼ ► everybody's trying to figure out what materials to use and like carbon [<a href="https://overcast.fm/+Btux-8l0o/1882">TS</a>]
00:31:26 ◼ ► nanotubes and you know all kinds of other mechanics that try to make [<a href="https://overcast.fm/+Btux-8l0o/1886">TS</a>]
00:31:31 ◼ ► batteries better but the fact of the matter is that there's not much you can [<a href="https://overcast.fm/+Btux-8l0o/1891">TS</a>]
00:31:35 ◼ ► do right now and tell somebody figures out that some cracker hole in the world [<a href="https://overcast.fm/+Btux-8l0o/1895">TS</a>]
00:31:41 ◼ ► is is there that wasn't there before and figures out how to either create a new [<a href="https://overcast.fm/+Btux-8l0o/1901">TS</a>]
00:31:45 ◼ ► material or put materials to work in a new way so it if you can charge it just [<a href="https://overcast.fm/+Btux-8l0o/1905">TS</a>]
00:31:52 ◼ ► like apples been doing with processor optimization and shape optimization for [<a href="https://overcast.fm/+Btux-8l0o/1912">TS</a>]
00:31:56 ◼ ► years they've essentially been sidestepping this thing you know kind of [<a href="https://overcast.fm/+Btux-8l0o/1916">TS</a>]
00:32:00 ◼ ► by making their stuff more efficient [<a href="https://overcast.fm/+Btux-8l0o/1920">TS</a>]
00:32:03 ◼ ► it's a similar kind of thing so maybe we can't break through batteries but we can [<a href="https://overcast.fm/+Btux-8l0o/1923">TS</a>]
00:32:06 ◼ ► charge them constantly throughout the day [<a href="https://overcast.fm/+Btux-8l0o/1926">TS</a>]
00:32:08 ◼ ► yeah I do think I that's that's the main thing I take away from it but that's [<a href="https://overcast.fm/+Btux-8l0o/1928">TS</a>]
00:32:13 ◼ ► sort of a big goal for the next 10 years [<a href="https://overcast.fm/+Btux-8l0o/1933">TS</a>]
00:32:16 ◼ ► let me take a break and thank our first sponsored our good friends at [<a href="https://overcast.fm/+Btux-8l0o/1936">TS</a>]
00:32:19 ◼ ► audible.com this these are the guys did their the audiobook people they have [<a href="https://overcast.fm/+Btux-8l0o/1939">TS</a>]
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00:32:29 ◼ ► products and you can get a 30-day trial free trial at audible.com / talk show if [<a href="https://overcast.fm/+Btux-8l0o/1949">TS</a>]
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00:32:48 ◼ ► your phone or tablet your computer most Kindles support it now even ipods you [<a href="https://overcast.fm/+Btux-8l0o/1968">TS</a>]
00:32:53 ◼ ► can just sing come over the old-fashioned way and just have the [<a href="https://overcast.fm/+Btux-8l0o/1973">TS</a>]
00:32:55 ◼ ► audio files right there on your iPod [<a href="https://overcast.fm/+Btux-8l0o/1975">TS</a>]
00:32:57 ◼ ► they're great audio books if you're listening to I think this is why they [<a href="https://overcast.fm/+Btux-8l0o/1977">TS</a>]
00:33:00 ◼ ► sponsor podcast if you're listening to podcast you know the advantage of having [<a href="https://overcast.fm/+Btux-8l0o/1980">TS</a>]
00:33:05 ◼ ► long-form spoken word audio content audiobooks are a great way to add to the [<a href="https://overcast.fm/+Btux-8l0o/1985">TS</a>]
00:33:12 ◼ ► playlist the listening you know what you have queued up for your commutes or your [<a href="https://overcast.fm/+Btux-8l0o/1992">TS</a>]
00:33:18 ◼ ► hey I know for a fact just I without even doing any kind of research i know [<a href="https://overcast.fm/+Btux-8l0o/1998">TS</a>]
00:33:23 ◼ ► tons and tons and tons of you who are listening to my voice right now we're [<a href="https://overcast.fm/+Btux-8l0o/2003">TS</a>]
00:33:25 ◼ ► doing it on your daily commute and I know from how often you email me about [<a href="https://overcast.fm/+Btux-8l0o/2005">TS</a>]
00:33:29 ◼ ► maybe trying to get more episodes of the talks about that i do that you need more [<a href="https://overcast.fm/+Btux-8l0o/2009">TS</a>]
00:33:33 ◼ ► content while audiobooks are a great way to do that a lot of these days are [<a href="https://overcast.fm/+Btux-8l0o/2013">TS</a>]
00:33:38 ◼ ► actually read by the author's themselves brings an extra dimension to the text [<a href="https://overcast.fm/+Btux-8l0o/2018">TS</a>]
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00:34:11 ◼ ► so once again go get that free trial at audible.com / talk show [<a href="https://overcast.fm/+Btux-8l0o/2051">TS</a>]
00:34:16 ◼ ► usually they ask for like a recommendation i'll give you a [<a href="https://overcast.fm/+Btux-8l0o/2056">TS</a>]
00:34:20 ◼ ► recommendation to a book i just finished and they do have it on audiobook it's [<a href="https://overcast.fm/+Btux-8l0o/2060">TS</a>]
00:34:24 ◼ ► located dicks the man in the high tower which is the book I've read i have like [<a href="https://overcast.fm/+Btux-8l0o/2064">TS</a>]
00:34:30 ◼ ► located is one of the guys who have been a fan of since I was a teenager but [<a href="https://overcast.fm/+Btux-8l0o/2070">TS</a>]
00:34:33 ◼ ► never like finished reading everything he had written and I remember I had a [<a href="https://overcast.fm/+Btux-8l0o/2073">TS</a>]
00:34:39 ◼ ► friend in college who swore up and down that the the best philip k dick book [<a href="https://overcast.fm/+Btux-8l0o/2079">TS</a>]
00:34:43 ◼ ► ever written was the man in the high tower and it was like the high praise [<a href="https://overcast.fm/+Btux-8l0o/2083">TS</a>]
00:34:46 ◼ ► for that book that made me file it away it's like sometimes I'm stupid like that [<a href="https://overcast.fm/+Btux-8l0o/2086">TS</a>]
00:34:49 ◼ ► night there's books that i really want to read that I if I'm really looking [<a href="https://overcast.fm/+Btux-8l0o/2089">TS</a>]
00:34:53 ◼ ► forward to it i save it and then you know eventually I'm gonna die and let's [<a href="https://overcast.fm/+Btux-8l0o/2093">TS</a>]
00:34:58 ◼ ► go on read the basic gist of the man in the high tower is what if what if the [<a href="https://overcast.fm/+Btux-8l0o/2098">TS</a>]
00:35:03 ◼ ► united states have never gotten involved with world war two and Germany and Japan [<a href="https://overcast.fm/+Btux-8l0o/2103">TS</a>]
00:35:08 ◼ ► and then carved up a more-or-less defenseless united states that woke up [<a href="https://overcast.fm/+Btux-8l0o/2108">TS</a>]
00:35:12 ◼ ► too late to the threat takes place like in the early sixties and what pushed me [<a href="https://overcast.fm/+Btux-8l0o/2112">TS</a>]
00:35:17 ◼ ► to read it is that I am I was about to netflix but it's amazon came out with a [<a href="https://overcast.fm/+Btux-8l0o/2117">TS</a>]
00:35:24 ◼ ► TV series based on it and I wanted to read the book before i watch the show [<a href="https://overcast.fm/+Btux-8l0o/2124">TS</a>]
00:35:27 ◼ ► and so I did and it was fantastic [<a href="https://overcast.fm/+Btux-8l0o/2127">TS</a>]
00:35:30 ◼ ► so if you want a recommendation I would take get the get the audio book for the [<a href="https://overcast.fm/+Btux-8l0o/2130">TS</a>]
00:35:34 ◼ ► man in the high tower never read that now I haven't read it I i know of it [<a href="https://overcast.fm/+Btux-8l0o/2134">TS</a>]
00:35:40 ◼ ► i've read other filipino stuff but not that I'll put that on my deathbed list [<a href="https://overcast.fm/+Btux-8l0o/2140">TS</a>]
00:35:45 ◼ ► yeah then I watched episode 1 of the Amazon show and I didn't like it at all [<a href="https://overcast.fm/+Btux-8l0o/2145">TS</a>]
00:35:50 ◼ ► you're like maybe I should read this book yeah I don't know why I bet maybe I [<a href="https://overcast.fm/+Btux-8l0o/2150">TS</a>]
00:35:55 ◼ ► have to give it out give another episode or two just to see but I i thought that [<a href="https://overcast.fm/+Btux-8l0o/2155">TS</a>]
00:35:59 ◼ ► it was it just wasn't what I what I liked about the book but we'll see [<a href="https://overcast.fm/+Btux-8l0o/2159">TS</a>]
00:36:08 ◼ ► so what else what else is going on huh [<a href="https://overcast.fm/+Btux-8l0o/2168">TS</a>]
00:36:13 ◼ ► no lots going on right now i mean i think that there's this little right now [<a href="https://overcast.fm/+Btux-8l0o/2173">TS</a>]
00:36:20 ◼ ► is sort of like a stretch of time where its earnings report after earnings [<a href="https://overcast.fm/+Btux-8l0o/2180">TS</a>]
00:36:24 ◼ ► report and all the q10 like everybody figures out how the the big companies [<a href="https://overcast.fm/+Btux-8l0o/2184">TS</a>]
00:36:27 ◼ ► did in the in q4 our fiscal year on whatever you want to call it and then [<a href="https://overcast.fm/+Btux-8l0o/2187">TS</a>]
00:36:34 ◼ ► after this it starts like people started announcing stuff again you know they [<a href="https://overcast.fm/+Btux-8l0o/2194">TS</a>]
00:36:39 ◼ ► kind of want to get their wave of how they did it they did good or whatever [<a href="https://overcast.fm/+Btux-8l0o/2199">TS</a>]
00:36:42 ◼ ► facebook announced an enormous just an absolutely blockbuster quarter [<a href="https://overcast.fm/+Btux-8l0o/2202">TS</a>]
00:36:50 ◼ ► just everybody but seems unanimous to agree that that was about as good as [<a href="https://overcast.fm/+Btux-8l0o/2210">TS</a>]
00:36:54 ◼ ► good as quarter as Facebook could have announced the terms of any metric that [<a href="https://overcast.fm/+Btux-8l0o/2214">TS</a>]
00:36:59 ◼ ► their that they're tracking revenue and profit and active users whatever else [<a href="https://overcast.fm/+Btux-8l0o/2219">TS</a>]
00:37:08 ◼ ► seems to be a very well-run company [<a href="https://overcast.fm/+Btux-8l0o/2228">TS</a>]
00:37:11 ◼ ► yeah i think so i don't think they I think they know what their core [<a href="https://overcast.fm/+Btux-8l0o/2231">TS</a>]
00:37:15 ◼ ► competencies are now and and are executing on those really well i think [<a href="https://overcast.fm/+Btux-8l0o/2235">TS</a>]
00:37:20 ◼ ► Facebook is one of those companies that like almost everything it did during [<a href="https://overcast.fm/+Btux-8l0o/2240">TS</a>]
00:37:24 ◼ ► $MONTH 2015 just worked like they I mean they had a few things here and there [<a href="https://overcast.fm/+Btux-8l0o/2244">TS</a>]
00:37:28 ◼ ► were apps like individual spin-off apps that they release maybe didn't you set [<a href="https://overcast.fm/+Btux-8l0o/2248">TS</a>]
00:37:33 ◼ ► the world on fire anything but they were still interesting experiments and just [<a href="https://overcast.fm/+Btux-8l0o/2253">TS</a>]
00:37:36 ◼ ► almost everything they tried to do they did a really really good job with I mean [<a href="https://overcast.fm/+Btux-8l0o/2256">TS</a>]
00:37:42 ◼ ► I think they had like up during i don't know if you saw it during like the [<a href="https://overcast.fm/+Btux-8l0o/2262">TS</a>]
00:37:47 ◼ ► problem in France the terrorist attack in France they had this sort of safety [<a href="https://overcast.fm/+Btux-8l0o/2267">TS</a>]
00:37:55 ◼ ► yeah feature they launched and that's indicative of something that only makes [<a href="https://overcast.fm/+Btux-8l0o/2275">TS</a>]
00:37:59 ◼ ► sense for a platform on facebook scale like you literally say hey is your [<a href="https://overcast.fm/+Btux-8l0o/2279">TS</a>]
00:38:06 ◼ ► and of course they can check in on Facebook because of course they have an [<a href="https://overcast.fm/+Btux-8l0o/2286">TS</a>]
00:38:08 ◼ ► account you know I mean with there's 1.59 billion people on Facebook every [<a href="https://overcast.fm/+Btux-8l0o/2288">TS</a>]
00:38:15 ◼ ► month that's just every month right so maybe somebody has an account but [<a href="https://overcast.fm/+Btux-8l0o/2295">TS</a>]
00:38:19 ◼ ► doesn't go and check in every month and it's in it's probably the several [<a href="https://overcast.fm/+Btux-8l0o/2299">TS</a>]
00:38:22 ◼ ► billions that have an account so if you see that there's a terrorist attack Nico [<a href="https://overcast.fm/+Btux-8l0o/2302">TS</a>]
00:38:27 ◼ ► you know I don't really like on my facebook but I'm gonna go on there and [<a href="https://overcast.fm/+Btux-8l0o/2307">TS</a>]
00:38:29 ◼ ► see if anybody's ok you can see that safety check thing and see that your [<a href="https://overcast.fm/+Btux-8l0o/2309">TS</a>]
00:38:33 ◼ ► loved one or friend has checked in safe [<a href="https://overcast.fm/+Btux-8l0o/2313">TS</a>]
00:38:36 ◼ ► I mean that's a pretty impressive thing to a rollout and and execute well but [<a href="https://overcast.fm/+Btux-8l0o/2316">TS</a>]
00:38:42 ◼ ► also the fact that they can even do it at all but it's feasible for them to do [<a href="https://overcast.fm/+Btux-8l0o/2322">TS</a>]
00:38:45 ◼ ► so you know it speaks to the how enormous that platform is and how well [<a href="https://overcast.fm/+Btux-8l0o/2325">TS</a>]
00:38:52 ◼ ► I think it's crazy though and again I don't want to make this and invest [<a href="https://overcast.fm/+Btux-8l0o/2332">TS</a>]
00:38:56 ◼ ► investor our Jenna but I i like thinking about and especially I think you're [<a href="https://overcast.fm/+Btux-8l0o/2336">TS</a>]
00:39:03 ◼ ► right that the the holiday quarter both for especially for Apple but for [<a href="https://overcast.fm/+Btux-8l0o/2343">TS</a>]
00:39:07 ◼ ► everybody is sort of like the biggest one because it's sort of the referendum [<a href="https://overcast.fm/+Btux-8l0o/2347">TS</a>]
00:39:10 ◼ ► on the calendar year coming to a close [<a href="https://overcast.fm/+Btux-8l0o/2350">TS</a>]
00:39:15 ◼ ► I the fact that facebook is trading at a price-to-earnings ratio of a hundred [<a href="https://overcast.fm/+Btux-8l0o/2355">TS</a>]
00:39:20 ◼ ► nine it's me again i'm not a it an expert [<a href="https://overcast.fm/+Btux-8l0o/2360">TS</a>]
00:39:26 ◼ ► I it just says the mean maybe people are a little too excited about facebook and [<a href="https://overcast.fm/+Btux-8l0o/2366">TS</a>]
00:39:32 ◼ ► maybe not maybe not but it's that's a pretty high p/e ratio [<a href="https://overcast.fm/+Btux-8l0o/2372">TS</a>]
00:39:37 ◼ ► whoo-hoo because i'm not sure if they've already got 1.5 billion active users [<a href="https://overcast.fm/+Btux-8l0o/2377">TS</a>]
00:39:46 ◼ ► there's not there's not a lot of upside there in terms of how many more people [<a href="https://overcast.fm/+Btux-8l0o/2386">TS</a>]
00:39:51 ◼ ► they can get using yeah because they're Delta is the amount of people that have [<a href="https://overcast.fm/+Btux-8l0o/2391">TS</a>]
00:39:55 ◼ ► access to the internet versus how many people are already on facebook right [<a href="https://overcast.fm/+Btux-8l0o/2395">TS</a>]
00:39:59 ◼ ► that's their growth delta right and it's that's not huge [<a href="https://overcast.fm/+Btux-8l0o/2399">TS</a>]
00:40:02 ◼ ► it's there but it's not all the million you know only building people are not [<a href="https://overcast.fm/+Btux-8l0o/2402">TS</a>]
00:40:11 ◼ ► this is almost funny but it's like it's almost if you could pull it out a little [<a href="https://overcast.fm/+Btux-8l0o/2411">TS</a>]
00:40:18 ◼ ► bit further it would get really dystopian because Facebook's growth [<a href="https://overcast.fm/+Btux-8l0o/2418">TS</a>]
00:40:22 ◼ ► strategy currently is not get more people on facebook it's get more people [<a href="https://overcast.fm/+Btux-8l0o/2422">TS</a>]
00:40:28 ◼ ► on the internet right which is pretty crazy when you think about it because [<a href="https://overcast.fm/+Btux-8l0o/2428">TS</a>]
00:40:32 ◼ ► it's like clone people or birth people that can use our product right now [<a href="https://overcast.fm/+Btux-8l0o/2432">TS</a>]
00:40:38 ◼ ► that's essentially their their strategy it's like if you know apple said all [<a href="https://overcast.fm/+Btux-8l0o/2438">TS</a>]
00:40:42 ◼ ► we're going to create breeding farms that breed people who can use by more [<a href="https://overcast.fm/+Btux-8l0o/2442">TS</a>]
00:40:48 ◼ ► yeah I've thought about this to that it's it's sort of like that it in google [<a href="https://overcast.fm/+Btux-8l0o/2448">TS</a>]
00:40:53 ◼ ► is in a similar situation where Google is similarly a part of their growth [<a href="https://overcast.fm/+Btux-8l0o/2453">TS</a>]
00:40:57 ◼ ► strategy is to get more people on the internet and that's why you see [<a href="https://overcast.fm/+Btux-8l0o/2457">TS</a>]
00:41:00 ◼ ► companies like Facebook and Google launching these these programs like [<a href="https://overcast.fm/+Btux-8l0o/2460">TS</a>]
00:41:04 ◼ ► google had the one where they had internet wireless internet router is [<a href="https://overcast.fm/+Btux-8l0o/2464">TS</a>]
00:41:08 ◼ ► connected to balloon and they still haven't and I don't think they've [<a href="https://overcast.fm/+Btux-8l0o/2468">TS</a>]
00:41:11 ◼ ► stopped it but that they're going to launch balloons around the world that [<a href="https://overcast.fm/+Btux-8l0o/2471">TS</a>]
00:41:14 ◼ ► you know rain wireless networking down into areas that that that don't have [<a href="https://overcast.fm/+Btux-8l0o/2474">TS</a>]
00:41:23 ◼ ► and again it's one of those things that you know just sort of circle back to the [<a href="https://overcast.fm/+Btux-8l0o/2483">TS</a>]
00:41:27 ◼ ► magic of Wi-Fi that wireless solves that problem in a way that wired networking [<a href="https://overcast.fm/+Btux-8l0o/2487">TS</a>]
00:41:31 ◼ ► never would you know and trying to get people when when most of the Western [<a href="https://overcast.fm/+Btux-8l0o/2491">TS</a>]
00:41:35 ◼ ► world was first connected you know in a communications network it was the phone [<a href="https://overcast.fm/+Btux-8l0o/2495">TS</a>]
00:41:40 ◼ ► network and the way that we did it was behind literally stringing copper wire [<a href="https://overcast.fm/+Btux-8l0o/2500">TS</a>]
00:41:44 ◼ ► in and out of every room in every building in every house across multiple [<a href="https://overcast.fm/+Btux-8l0o/2504">TS</a>]
00:41:50 ◼ ► continents which is not cost-effective you know like as much as it sounds like [<a href="https://overcast.fm/+Btux-8l0o/2510">TS</a>]
00:41:55 ◼ ► science fiction idea to have these balloons floating over Africa that that [<a href="https://overcast.fm/+Btux-8l0o/2515">TS</a>]
00:42:00 ◼ ► give people wireless networking it's it's actually just just look at the back [<a href="https://overcast.fm/+Btux-8l0o/2520">TS</a>]
00:42:05 ◼ ► of the envelope it's a lot seems a lot easier and a lot more financially [<a href="https://overcast.fm/+Btux-8l0o/2525">TS</a>]
00:42:08 ◼ ► feasible than straining cable to in everybody [<a href="https://overcast.fm/+Btux-8l0o/2528">TS</a>]
00:42:11 ◼ ► uh-huh but again it's in their own interest like you said really did [<a href="https://overcast.fm/+Btux-8l0o/2531">TS</a>]
00:42:16 ◼ ► it's getting more people on the internet is the only way that they can grow and [<a href="https://overcast.fm/+Btux-8l0o/2536">TS</a>]
00:42:20 ◼ ► and the the . I'm getting to is that this strategy is sort of it's sort of [<a href="https://overcast.fm/+Btux-8l0o/2540">TS</a>]
00:42:24 ◼ ► like the Catholic Church like you need to have a lot of babies [<a href="https://overcast.fm/+Btux-8l0o/2544">TS</a>]
00:42:27 ◼ ► yeah how do we spread the religion have six or more babies we need that we need [<a href="https://overcast.fm/+Btux-8l0o/2547">TS</a>]
00:42:33 ◼ ► to have as many children as possible so that they can be facebook and google [<a href="https://overcast.fm/+Btux-8l0o/2553">TS</a>]
00:42:38 ◼ ► yeah make some new Catholics yeah right man how I don't know i mean i think that [<a href="https://overcast.fm/+Btux-8l0o/2558">TS</a>]
00:42:46 ◼ ► there's there's plenty of opportunity there for people to do interesting [<a href="https://overcast.fm/+Btux-8l0o/2566">TS</a>]
00:42:50 ◼ ► things with big big networks that are a really exciting but then you also the [<a href="https://overcast.fm/+Btux-8l0o/2570">TS</a>]
00:42:56 ◼ ► other side of it they're half of it is in facebook is there conduit to the [<a href="https://overcast.fm/+Btux-8l0o/2576">TS</a>]
00:43:01 ◼ ► internet right and so Facebook is not a non-profit right there not a an entity [<a href="https://overcast.fm/+Btux-8l0o/2581">TS</a>]
00:43:09 ◼ ► that has no interests and it's not you know it's not a fault of theirs it just [<a href="https://overcast.fm/+Btux-8l0o/2589">TS</a>]
00:43:13 ◼ ► is what it is right so there they have a definite desire to get people in [<a href="https://overcast.fm/+Btux-8l0o/2593">TS</a>]
00:43:20 ◼ ► internet so that more people can use facebook but those people that come on [<a href="https://overcast.fm/+Btux-8l0o/2600">TS</a>]
00:43:23 ◼ ► the internet are going to come into an internet that is hosted and and absorbed [<a href="https://overcast.fm/+Btux-8l0o/2603">TS</a>]
00:43:32 ◼ ► I gotta worry about that you know you gotta think like and I wonder what how [<a href="https://overcast.fm/+Btux-8l0o/2612">TS</a>]
00:43:38 ◼ ► that could distort their view of the world [<a href="https://overcast.fm/+Btux-8l0o/2618">TS</a>]
00:43:40 ◼ ► I mean people already talked about Facebook's new speed and how it presents [<a href="https://overcast.fm/+Btux-8l0o/2620">TS</a>]
00:43:44 ◼ ► certain things or doesn't present other things to its users which is a [<a href="https://overcast.fm/+Btux-8l0o/2624">TS</a>]
00:43:48 ◼ ► completely valid concern and you know hate facebook is probably trying to do [<a href="https://overcast.fm/+Btux-8l0o/2628">TS</a>]
00:43:51 ◼ ► its best to make more people use it and that's flying but at the same time you [<a href="https://overcast.fm/+Btux-8l0o/2631">TS</a>]
00:43:57 ◼ ► like are we going to get a view of the world the developing world is going to [<a href="https://overcast.fm/+Btux-8l0o/2637">TS</a>]
00:44:04 ◼ ► get a view of the larger world that is connected to through Facebook's lens and [<a href="https://overcast.fm/+Btux-8l0o/2644">TS</a>]
00:44:09 ◼ ► is that a good thing isn't a bad thing it's probably somewhere in between [<a href="https://overcast.fm/+Btux-8l0o/2649">TS</a>]
00:44:13 ◼ ► it's just a thing but it's sort of a creepy thing [<a href="https://overcast.fm/+Btux-8l0o/2653">TS</a>]
00:44:16 ◼ ► yeah here's a question I got from a daring fireball reader i'll just read [<a href="https://overcast.fm/+Btux-8l0o/2656">TS</a>]
00:44:22 ◼ ► I'm not gonna mention i think it's a reasonable question I I think it's the [<a href="https://overcast.fm/+Btux-8l0o/2662">TS</a>]
00:44:25 ◼ ► wrong way to think about it so I'm not gonna use his name because you know but [<a href="https://overcast.fm/+Btux-8l0o/2665">TS</a>]
00:44:29 ◼ ► it's here's the question i got this is a two days ago [<a href="https://overcast.fm/+Btux-8l0o/2669">TS</a>]
00:44:33 ◼ ► do you think apples decision not to get into the social space will turn out to [<a href="https://overcast.fm/+Btux-8l0o/2673">TS</a>]
00:44:37 ◼ ► facebook stock is up twelve percent today there are 1,000,000,000 iOS [<a href="https://overcast.fm/+Btux-8l0o/2677">TS</a>]
00:44:41 ◼ ► devices at the very least why not an Instagram competitor they're already [<a href="https://overcast.fm/+Btux-8l0o/2681">TS</a>]
00:44:46 ◼ ► storing photos that seems like a no-brainer to me if nothing else they [<a href="https://overcast.fm/+Btux-8l0o/2686">TS</a>]
00:44:49 ◼ ► could slow down Facebook's growth a bit [<a href="https://overcast.fm/+Btux-8l0o/2689">TS</a>]
00:44:51 ◼ ► Tim Cook didn't sound good yesterday can you only imagine the stresses under and [<a href="https://overcast.fm/+Btux-8l0o/2691">TS</a>]
00:44:57 ◼ ► here's what i wrote back real quickly but i really started I think it's true i [<a href="https://overcast.fm/+Btux-8l0o/2697">TS</a>]
00:45:00 ◼ ► think the worst thing Apple could do is chase after ideas just because they're [<a href="https://overcast.fm/+Btux-8l0o/2700">TS</a>]
00:45:03 ◼ ► profitable that's the sort of thinking that led microsoft astray [<a href="https://overcast.fm/+Btux-8l0o/2703">TS</a>]
00:45:07 ◼ ► Oh me and to me this was microsoft at it a day like circa the mid-nineteen [<a href="https://overcast.fm/+Btux-8l0o/2707">TS</a>]
00:45:14 ◼ ► ninety's was they were making all this money and they had all this engineering [<a href="https://overcast.fm/+Btux-8l0o/2714">TS</a>]
00:45:19 ◼ ► talent and everything was that was happening was happening on Windows [<a href="https://overcast.fm/+Btux-8l0o/2719">TS</a>]
00:45:24 ◼ ► computers and that they would look at any idea that anybody came up with that [<a href="https://overcast.fm/+Btux-8l0o/2724">TS</a>]
00:45:30 ◼ ► gained any sort of traction whether it was financial or just interest because [<a href="https://overcast.fm/+Btux-8l0o/2730">TS</a>]
00:45:34 ◼ ► you know like net netscape for example was really making a lot of money but [<a href="https://overcast.fm/+Btux-8l0o/2734">TS</a>]
00:45:37 ◼ ► they were gaining tons of users and adults attention and anybody who had [<a href="https://overcast.fm/+Btux-8l0o/2737">TS</a>]
00:45:42 ◼ ► microsoft would look at and say what we got to get into that [<a href="https://overcast.fm/+Btux-8l0o/2742">TS</a>]
00:45:45 ◼ ► and then they did and I feel like that's a terrible way to run a company because [<a href="https://overcast.fm/+Btux-8l0o/2745">TS</a>]
00:45:51 ◼ ► it's it's it and it's sort of two means the opposite of the way Apple is always [<a href="https://overcast.fm/+Btux-8l0o/2751">TS</a>]
00:45:56 ◼ ► has achieved the success that they've had which is to be very very you know [<a href="https://overcast.fm/+Btux-8l0o/2756">TS</a>]
00:45:59 ◼ ► pick and choose the things where they can make a difference in where they they [<a href="https://overcast.fm/+Btux-8l0o/2759">TS</a>]
00:46:02 ◼ ► really want to be like so it has apple directly profited from the rise of [<a href="https://overcast.fm/+Btux-8l0o/2762">TS</a>]
00:46:10 ◼ ► no really I mean the only thing that they ever really tried was King and with [<a href="https://overcast.fm/+Btux-8l0o/2770">TS</a>]
00:46:15 ◼ ► a dar heart wasn't really in that was just a way to try to sell more music and [<a href="https://overcast.fm/+Btux-8l0o/2775">TS</a>]
00:46:19 ◼ ► but on the like sort of secondary level they profited greatly because people [<a href="https://overcast.fm/+Btux-8l0o/2779">TS</a>]
00:46:25 ◼ ► have social networking is a huge reason why people want to carry cell phones [<a href="https://overcast.fm/+Btux-8l0o/2785">TS</a>]
00:46:30 ◼ ► smartphones with them everywhere they go and take them out of their pocket [<a href="https://overcast.fm/+Btux-8l0o/2790">TS</a>]
00:46:33 ◼ ► whenever they have a few minutes [<a href="https://overcast.fm/+Btux-8l0o/2793">TS</a>]
00:46:35 ◼ ► it's the fact that people are doing so much on facebook throughout the day on [<a href="https://overcast.fm/+Btux-8l0o/2795">TS</a>]
00:46:40 ◼ ► their phones and doing Instagram on their phones are doing Twitter from [<a href="https://overcast.fm/+Btux-8l0o/2800">TS</a>]
00:46:44 ◼ ► their phones that they care so much about their iphone an amiable benefit [<a href="https://overcast.fm/+Btux-8l0o/2804">TS</a>]
00:46:49 ◼ ► you know there is its you know they don't get to you know their stock [<a href="https://overcast.fm/+Btux-8l0o/2809">TS</a>]
00:46:53 ◼ ► doesn't go up just because more people are using facebook but at some level [<a href="https://overcast.fm/+Btux-8l0o/2813">TS</a>]
00:46:57 ◼ ► part of the iphone success and therefore part of Apple success is the success of [<a href="https://overcast.fm/+Btux-8l0o/2817">TS</a>]
00:47:02 ◼ ► things and popularity and the way that everybody I mean just you know regular [<a href="https://overcast.fm/+Btux-8l0o/2822">TS</a>]
00:47:07 ◼ ► normal people have taken to these networks like fish to water [<a href="https://overcast.fm/+Btux-8l0o/2827">TS</a>]
00:47:12 ◼ ► mmm yeah i think that there is an argument that if they are going to [<a href="https://overcast.fm/+Btux-8l0o/2832">TS</a>]
00:47:18 ◼ ► invest in anything like you took you do you think about their statements the [<a href="https://overcast.fm/+Btux-8l0o/2838">TS</a>]
00:47:22 ◼ ► repeated statements that it's important that they own their technology right [<a href="https://overcast.fm/+Btux-8l0o/2842">TS</a>]
00:47:28 ◼ ► right to a degree owning your technology these days doesn't just mean owning the [<a href="https://overcast.fm/+Btux-8l0o/2848">TS</a>]
00:47:35 ◼ ► bits of hardware that go into it means of course the software stack to write [<a href="https://overcast.fm/+Btux-8l0o/2855">TS</a>]
00:47:39 ◼ ► and the software stack includes the underpinnings but also the things that [<a href="https://overcast.fm/+Btux-8l0o/2859">TS</a>]
00:47:44 ◼ ► run on it right so the things that run it also things that run on it so Apple [<a href="https://overcast.fm/+Btux-8l0o/2864">TS</a>]
00:47:50 ◼ ► goes hey you know we made this great thing we're going to get developers to [<a href="https://overcast.fm/+Btux-8l0o/2870">TS</a>]
00:47:53 ◼ ► build great apps or we're going to encourage them to build great apps and [<a href="https://overcast.fm/+Btux-8l0o/2873">TS</a>]
00:47:56 ◼ ► they're going to build amazing apps and they have benefited [<a href="https://overcast.fm/+Btux-8l0o/2876">TS</a>]
00:47:58 ◼ ► significantly from that so then you have to go well at some point apples gonna go [<a href="https://overcast.fm/+Btux-8l0o/2878">TS</a>]
00:48:03 ◼ ► these particular segments and categories of apps are so popular and so important [<a href="https://overcast.fm/+Btux-8l0o/2883">TS</a>]
00:48:09 ◼ ► to the iphone success like you know you look at the you can look at the battery [<a href="https://overcast.fm/+Btux-8l0o/2889">TS</a>]
00:48:14 ◼ ► indicator on your phone you know that little thing in iOS that tells you how [<a href="https://overcast.fm/+Btux-8l0o/2894">TS</a>]
00:48:19 ◼ ► much battery chap is using you can get unless some app is acting naughty you [<a href="https://overcast.fm/+Btux-8l0o/2899">TS</a>]
00:48:25 ◼ ► get basically a cross-section of what's important to you like which apps are [<a href="https://overcast.fm/+Btux-8l0o/2905">TS</a>]
00:48:29 ◼ ► important to you and which ones you use your phones 4u your phone for and that [<a href="https://overcast.fm/+Btux-8l0o/2909">TS</a>]
00:48:33 ◼ ► kind of gives you the heads-up of like oh these are the things that are most [<a href="https://overcast.fm/+Btux-8l0o/2913">TS</a>]
00:48:36 ◼ ► important to me this is what is how i use my iphone and so I'm sure Apple has [<a href="https://overcast.fm/+Btux-8l0o/2916">TS</a>]
00:48:41 ◼ ► all those statistics as well so you know exactly what people are using their [<a href="https://overcast.fm/+Btux-8l0o/2921">TS</a>]
00:48:44 ◼ ► phones for the most so then you have to say hmm I wonder if some point they go [<a href="https://overcast.fm/+Btux-8l0o/2924">TS</a>]
00:48:49 ◼ ► people use their phones sixty percent of time for messaging you know why why are [<a href="https://overcast.fm/+Btux-8l0o/2929">TS</a>]
00:48:55 ◼ ► we not building I message out into a true messaging platform you know they [<a href="https://overcast.fm/+Btux-8l0o/2935">TS</a>]
00:48:59 ◼ ► have done some of that they've done a little bit of that but then you go well [<a href="https://overcast.fm/+Btux-8l0o/2939">TS</a>]
00:49:02 ◼ ► why is into the social network you know why isn't my messages social network i [<a href="https://overcast.fm/+Btux-8l0o/2942">TS</a>]
00:49:06 ◼ ► guarantee you top battery usage is probably twitter and facebook on many [<a href="https://overcast.fm/+Btux-8l0o/2946">TS</a>]
00:49:10 ◼ ► people's phones right over Twitter or Facebook or Twitter and Facebook and so [<a href="https://overcast.fm/+Btux-8l0o/2950">TS</a>]
00:49:14 ◼ ► yeah maybe there's this is definite definite thought process that you can [<a href="https://overcast.fm/+Btux-8l0o/2954">TS</a>]
00:49:18 ◼ ► see turning there where it's like yes we don't like splinters spread ourselves [<a href="https://overcast.fm/+Btux-8l0o/2958">TS</a>]
00:49:22 ◼ ► too thin but if we were going to take on a project wouldn't the things that [<a href="https://overcast.fm/+Btux-8l0o/2962">TS</a>]
00:49:27 ◼ ► people use their phone for the most and second most be something that you might [<a href="https://overcast.fm/+Btux-8l0o/2967">TS</a>]
00:49:32 ◼ ► yeah my guess is that in the aggregate if you looked at everybody's used an [<a href="https://overcast.fm/+Btux-8l0o/2972">TS</a>]
00:49:38 ◼ ► iphone in the last month my guess is facebook would be in the top spot the [<a href="https://overcast.fm/+Btux-8l0o/2978">TS</a>]
00:49:46 ◼ ► most time more than any other app my guests from number two and three it's [<a href="https://overcast.fm/+Btux-8l0o/2986">TS</a>]
00:49:54 ◼ ► hard to say because i don't know like Facebook's the one where you just know [<a href="https://overcast.fm/+Btux-8l0o/2994">TS</a>]
00:49:57 ◼ ► that there's that many people using it where Twitter would be I don't know I [<a href="https://overcast.fm/+Btux-8l0o/2997">TS</a>]
00:50:03 ◼ ► guess it's up there but i wouldn't be surprised if it's not even close if it's [<a href="https://overcast.fm/+Btux-8l0o/3003">TS</a>]
00:50:06 ◼ ► not number two and I'll guess i would guess the other app that for some people [<a href="https://overcast.fm/+Btux-8l0o/3006">TS</a>]
00:50:11 ◼ ► is mail and obviously that branching his friend who is an old person or at work [<a href="https://overcast.fm/+Btux-8l0o/3011">TS</a>]
00:50:20 ◼ ► person but people you know F for people whose jobs largely revolve around email [<a href="https://overcast.fm/+Btux-8l0o/3020">TS</a>]
00:50:24 ◼ ► or more emails a primary part of it [<a href="https://overcast.fm/+Btux-8l0o/3024">TS</a>]
00:50:27 ◼ ► voicemail can really suck up the time on your phone [<a href="https://overcast.fm/+Btux-8l0o/3027">TS</a>]
00:50:30 ◼ ► whoo yeah yeah you're I think you're right in that you're gonna get like a [<a href="https://overcast.fm/+Btux-8l0o/3030">TS</a>]
00:50:36 ◼ ► demographic slice like there's going to be some things that certain people use a [<a href="https://overcast.fm/+Btux-8l0o/3036">TS</a>]
00:50:41 ◼ ► significant amount and then other people don't like it might if I'm if I go into [<a href="https://overcast.fm/+Btux-8l0o/3041">TS</a>]
00:50:46 ◼ ► mind going here just going to look at mine [<a href="https://overcast.fm/+Btux-8l0o/3046">TS</a>]
00:50:50 ◼ ► so if i go to where's the stand thing they keep moving around [<a href="https://overcast.fm/+Btux-8l0o/3050">TS</a>]
00:51:00 ◼ ► yeah battery its first level but it's in the third group battery another it's [<a href="https://overcast.fm/+Btux-8l0o/3060">TS</a>]
00:51:06 ◼ ► okay so yeah if i look at my top list here wait for it to refresh so it's [<a href="https://overcast.fm/+Btux-8l0o/3066">TS</a>]
00:51:10 ◼ ► phone haha because i have a lot of confidence call that i actually have [<a href="https://overcast.fm/+Btux-8l0o/3070">TS</a>]
00:51:16 ◼ ► laughing because I literally did not expect it [<a href="https://overcast.fm/+Btux-8l0o/3076">TS</a>]
00:51:19 ◼ ► that's really funny so phone is my number one and I'm guessing that's [<a href="https://overcast.fm/+Btux-8l0o/3079">TS</a>]
00:51:23 ◼ ► because I just spend an enormous amount of time on the phone talking to people [<a href="https://overcast.fm/+Btux-8l0o/3083">TS</a>]
00:51:29 ◼ ► either in meetings or sources and that sort of thing and I've also been doing a [<a href="https://overcast.fm/+Btux-8l0o/3089">TS</a>]
00:51:33 ◼ ► lot of work and doing some hiring right now I've been talking to a lot of [<a href="https://overcast.fm/+Btux-8l0o/3093">TS</a>]
00:51:36 ◼ ► potential hire so I'll just chalk that up to abnormal because i don't think [<a href="https://overcast.fm/+Btux-8l0o/3096">TS</a>]
00:51:40 ◼ ► it's usually number one but then number two is Twitter number three is Instagram [<a href="https://overcast.fm/+Btux-8l0o/3100">TS</a>]
00:51:44 ◼ ► which is owned by Facebook number four is male then home and lock screen [<a href="https://overcast.fm/+Btux-8l0o/3104">TS</a>]
00:51:49 ◼ ► messages slack safari and then it kind of windows down to below one percent for [<a href="https://overcast.fm/+Btux-8l0o/3109">TS</a>]
00:51:55 ◼ ► the rest of them my mind for the last 24 hours Tweetbot is sixty-five percent [<a href="https://overcast.fm/+Btux-8l0o/3115">TS</a>]
00:51:59 ◼ ► male eight percent sorry six percent and messages 4% have a feeling we're kind of [<a href="https://overcast.fm/+Btux-8l0o/3119">TS</a>]
00:52:06 ◼ ► boring like I think a lot of people would be snapchat like I think snapchat [<a href="https://overcast.fm/+Btux-8l0o/3126">TS</a>]
00:52:09 ◼ ► would be up there and here's here's my seven days it's probably more accurate [<a href="https://overcast.fm/+Btux-8l0o/3129">TS</a>]
00:52:13 ◼ ► Tweetbot 49-percent safari 21% male 7% slack three messages three phone three [<a href="https://overcast.fm/+Btux-8l0o/3133">TS</a>]
00:52:22 ◼ ► yeah they'll sort of windows often there [<a href="https://overcast.fm/+Btux-8l0o/3142">TS</a>]
00:52:25 ◼ ► my Tweetbot is super high because I really that's really just the majority [<a href="https://overcast.fm/+Btux-8l0o/3145">TS</a>]
00:52:28 ◼ ► of what I do is I mean they're reading the actual tweets or especially now that [<a href="https://overcast.fm/+Btux-8l0o/3148">TS</a>]
00:52:34 ◼ ► they have this Safari view controller when I find the link to read i read it [<a href="https://overcast.fm/+Btux-8l0o/3154">TS</a>]
00:52:38 ◼ ► right there in tweet pot so it's really misleading like I think if you could [<a href="https://overcast.fm/+Btux-8l0o/3158">TS</a>]
00:52:43 ◼ ► separate my Tweetbot when i'm actually reading tweets vs Tweetbot when i'm [<a href="https://overcast.fm/+Btux-8l0o/3163">TS</a>]
00:52:47 ◼ ► reading a webview it would be very different like and it's not any kind of [<a href="https://overcast.fm/+Btux-8l0o/3167">TS</a>]
00:52:50 ◼ ► indication in my personal experience that Tweetbot is it a egregious battery [<a href="https://overcast.fm/+Btux-8l0o/3170">TS</a>]
00:52:55 ◼ ► user it's really that my it's just might buy so far and away the most used app on [<a href="https://overcast.fm/+Btux-8l0o/3175">TS</a>]
00:53:00 ◼ ► mhm mhm yeah and I think that those you look at those opportunities and apple [<a href="https://overcast.fm/+Btux-8l0o/3180">TS</a>]
00:53:07 ◼ ► probably looks at that data as well and then they they go hey you know should we [<a href="https://overcast.fm/+Btux-8l0o/3187">TS</a>]
00:53:11 ◼ ► be in this particular area and I think that usually usually the decisions her [<a href="https://overcast.fm/+Btux-8l0o/3191">TS</a>]
00:53:18 ◼ ► probably made by can we 10x this right and that if they can text it if they [<a href="https://overcast.fm/+Btux-8l0o/3198">TS</a>]
00:53:24 ◼ ► can't do something 10 times better than they just leave it alone and be like [<a href="https://overcast.fm/+Btux-8l0o/3204">TS</a>]
00:53:28 ◼ ► well work you know we'll make the best platform we can for this particular use [<a href="https://overcast.fm/+Btux-8l0o/3208">TS</a>]
00:53:32 ◼ ► case and let's somebody else build it [<a href="https://overcast.fm/+Btux-8l0o/3212">TS</a>]
00:53:34 ◼ ► yeah I'd that to me is the sweet spot of where Apple's opportunities for future [<a href="https://overcast.fm/+Btux-8l0o/3214">TS</a>]
00:53:39 ◼ ► growth are or just maintaining them think they have now is to make sure that [<a href="https://overcast.fm/+Btux-8l0o/3219">TS</a>]
00:53:43 ◼ ► the platform is the place where the next thing is going to be built as opposed to [<a href="https://overcast.fm/+Btux-8l0o/3223">TS</a>]
00:53:48 ◼ ► trying to build that next thing themselves right and if you spend too [<a href="https://overcast.fm/+Btux-8l0o/3228">TS</a>]
00:53:51 ◼ ► much time trying to build the thing then you end up sending a signal to people [<a href="https://overcast.fm/+Btux-8l0o/3231">TS</a>]
00:53:56 ◼ ► who could potentially build some random thing you haven't heard of right right [<a href="https://overcast.fm/+Btux-8l0o/3236">TS</a>]
00:54:00 ◼ ► that that is super successful like snapchat for instance or whatever right [<a href="https://overcast.fm/+Btux-8l0o/3240">TS</a>]
00:54:05 ◼ ► you kill that desire for them to innovate on your platform because you're [<a href="https://overcast.fm/+Btux-8l0o/3245">TS</a>]
00:54:09 ◼ ► sending a signal like oh we're going to subsume you at some point or we think we [<a href="https://overcast.fm/+Btux-8l0o/3249">TS</a>]
00:54:15 ◼ ► so we're not going to offer you the best tools and that's always a danger with [<a href="https://overcast.fm/+Btux-8l0o/3255">TS</a>]
00:54:18 ◼ ► apple because they do have native apps as well and native functionality and so [<a href="https://overcast.fm/+Btux-8l0o/3258">TS</a>]
00:54:22 ◼ ► they have to balance the needs their own needs versus the needs of the developer [<a href="https://overcast.fm/+Btux-8l0o/3262">TS</a>]
00:54:26 ◼ ► so that they're signaling properly that this is a hospital hospitable [<a href="https://overcast.fm/+Btux-8l0o/3266">TS</a>]
00:54:31 ◼ ► environment for people that want to build new things and yeah that's [<a href="https://overcast.fm/+Btux-8l0o/3271">TS</a>]
00:54:36 ◼ ► important it's important for any big platform which [<a href="https://overcast.fm/+Btux-8l0o/3276">TS</a>]
00:54:38 ◼ ► why people were so kind of pissed at Facebook this week with the whole parse [<a href="https://overcast.fm/+Btux-8l0o/3278">TS</a>]
00:54:42 ◼ ► thing so well let's we should talk about that i guess i don't know i don't know [<a href="https://overcast.fm/+Btux-8l0o/3282">TS</a>]
00:54:47 ◼ ► enough about it that the developer details of it but more or less what [<a href="https://overcast.fm/+Btux-8l0o/3287">TS</a>]
00:54:53 ◼ ► yeah I mean you know I'm nobody's parse engineer either but i do it basically is [<a href="https://overcast.fm/+Btux-8l0o/3293">TS</a>]
00:54:59 ◼ ► a a back in service that allows people to spin up multiple apps and utilize its [<a href="https://overcast.fm/+Btux-8l0o/3299">TS</a>]
00:55:06 ◼ ► services for the backside of the app all of the database handling and very [<a href="https://overcast.fm/+Btux-8l0o/3306">TS</a>]
00:55:10 ◼ ► variety of other things so they can build you I and concentrate on overall [<a href="https://overcast.fm/+Btux-8l0o/3310">TS</a>]
00:55:15 ◼ ► user experience without having to build all of the infrastructure themselves [<a href="https://overcast.fm/+Btux-8l0o/3315">TS</a>]
00:55:19 ◼ ► this was essentially a kind of a by that Facebook made facebook acquired them for [<a href="https://overcast.fm/+Btux-8l0o/3319">TS</a>]
00:55:23 ◼ ► I think like 38 million dollars or something years ago and they acquire [<a href="https://overcast.fm/+Btux-8l0o/3323">TS</a>]
00:55:27 ◼ ► them at a time when their stock was kind of hurting they were hedging their bets [<a href="https://overcast.fm/+Btux-8l0o/3327">TS</a>]
00:55:31 ◼ ► because they weren't doing well and mobile ads they weren't converting well [<a href="https://overcast.fm/+Btux-8l0o/3331">TS</a>]
00:55:34 ◼ ► their users well 22 mobile ads or revenue to mobile ads which now by the [<a href="https://overcast.fm/+Btux-8l0o/3334">TS</a>]
00:55:40 ◼ ► way they are at likes me 80% right of the revenue comes from mobile ads which [<a href="https://overcast.fm/+Btux-8l0o/3340">TS</a>]
00:55:44 ◼ ► is insane but they they were hedging bets and so they thought we need a [<a href="https://overcast.fm/+Btux-8l0o/3344">TS</a>]
00:55:50 ◼ ► service like amazon has with AWS where we can be like the service provider for [<a href="https://overcast.fm/+Btux-8l0o/3350">TS</a>]
00:55:56 ◼ ► all of these other apps and if we don't if we don't end up being in a [<a href="https://overcast.fm/+Btux-8l0o/3356">TS</a>]
00:56:00 ◼ ► consumer-facing success with our revenue will have this other source of revenue [<a href="https://overcast.fm/+Btux-8l0o/3360">TS</a>]
00:56:05 ◼ ► to back it up you know because they could see the writing on the wall [<a href="https://overcast.fm/+Btux-8l0o/3365">TS</a>]
00:56:08 ◼ ► finally that you know everybody's going to mobile people want native and their [<a href="https://overcast.fm/+Btux-8l0o/3368">TS</a>]
00:56:12 ◼ ► ads were converting well so this was a sort of hedge thing for them and then I [<a href="https://overcast.fm/+Btux-8l0o/3372">TS</a>]
00:56:17 ◼ ► guess they figured I mean from what I've heard all the all the look that was like [<a href="https://overcast.fm/+Btux-8l0o/3377">TS</a>]
00:56:22 ◼ ► not a lot of people are using it they could do without it so they shut it down [<a href="https://overcast.fm/+Btux-8l0o/3382">TS</a>]
00:56:25 ◼ ► but it did send a lot of signals to people who develop on facebook that if [<a href="https://overcast.fm/+Btux-8l0o/3385">TS</a>]
00:56:30 ◼ ► Facebook doesn't feel like they needed you know it's going away and you're [<a href="https://overcast.fm/+Btux-8l0o/3390">TS</a>]
00:56:34 ◼ ► going to be stuck in the lurch if a large portion of your app was built [<a href="https://overcast.fm/+Btux-8l0o/3394">TS</a>]
00:56:38 ◼ ► using this you know tool that facebook acquired or maintained which is a danger [<a href="https://overcast.fm/+Btux-8l0o/3398">TS</a>]
00:56:43 ◼ ► i think right and the whole appeal of something like this is luck you have [<a href="https://overcast.fm/+Btux-8l0o/3403">TS</a>]
00:56:48 ◼ ► been on this way you can keep your team small focus on what it is rap [<a href="https://overcast.fm/+Btux-8l0o/3408">TS</a>]
00:56:52 ◼ ► actually does mostly you know think about the app itself as opposed to [<a href="https://overcast.fm/+Btux-8l0o/3412">TS</a>]
00:56:55 ◼ ► having to worry about the backend and all this back-end engineering you'll get [<a href="https://overcast.fm/+Btux-8l0o/3415">TS</a>]
00:56:59 ◼ ► your thing built faster you'll be able to parlay off our expertise at keeping [<a href="https://overcast.fm/+Btux-8l0o/3419">TS</a>]
00:57:03 ◼ ► these backend services up and running with a very you know high performance [<a href="https://overcast.fm/+Btux-8l0o/3423">TS</a>]
00:57:08 ◼ ► high reliability and that and all of a sudden now the one thing that I have [<a href="https://overcast.fm/+Btux-8l0o/3428">TS</a>]
00:57:14 ◼ ► seen a lot of people say about parts is that ok it sucks that facebook is [<a href="https://overcast.fm/+Btux-8l0o/3434">TS</a>]
00:57:18 ◼ ► shutting it down but that when Facebook shots when it's something like this down [<a href="https://overcast.fm/+Btux-8l0o/3438">TS</a>]
00:57:22 ◼ ► they do it better than anybody else and I think they've I think it's a year from [<a href="https://overcast.fm/+Btux-8l0o/3442">TS</a>]
00:57:26 ◼ ► now on our lives yeah one year which you know it isn't good news to anybody out [<a href="https://overcast.fm/+Btux-8l0o/3446">TS</a>]
00:57:32 ◼ ► there who wasn't you know whose plans for their app that is currently using it [<a href="https://overcast.fm/+Btux-8l0o/3452">TS</a>]
00:57:36 ◼ ► didn't have any kind of allocation for let's spend seven months rewriting the [<a href="https://overcast.fm/+Btux-8l0o/3456">TS</a>]
00:57:41 ◼ ► backend mom in 2016 and now of a sudden that's sort of they have to but it's a [<a href="https://overcast.fm/+Btux-8l0o/3461">TS</a>]
00:57:48 ◼ ► heck of a lot better than it's going away [<a href="https://overcast.fm/+Btux-8l0o/3468">TS</a>]
00:57:51 ◼ ► april first or something like that which is how some of these things go down [<a href="https://overcast.fm/+Btux-8l0o/3471">TS</a>]
00:57:55 ◼ ► oh yeah yeah like actually a lot of recently a lot of web services that it's [<a href="https://overcast.fm/+Btux-8l0o/3475">TS</a>]
00:58:01 ◼ ► been a variety of them run by the giants that have decided that they're no longer [<a href="https://overcast.fm/+Btux-8l0o/3481">TS</a>]
00:58:06 ◼ ► you necessary and they're they're shut down within a couple of weeks and like [<a href="https://overcast.fm/+Btux-8l0o/3486">TS</a>]
00:58:10 ◼ ► you know really quickly and that it makes people jumping I mean this makes [<a href="https://overcast.fm/+Btux-8l0o/3490">TS</a>]
00:58:15 ◼ ► developers that talk to really really really jumpy like why should we use any [<a href="https://overcast.fm/+Btux-8l0o/3495">TS</a>]
00:58:18 ◼ ► of this stuff you know if we don't know where it's going to be so any I'm along [<a href="https://overcast.fm/+Btux-8l0o/3498">TS</a>]
00:58:23 ◼ ► the long the roundabout route there was facebook has to deal with very similar [<a href="https://overcast.fm/+Btux-8l0o/3503">TS</a>]
00:58:27 ◼ ► issues to Apple when it comes to creating a hospital environment because [<a href="https://overcast.fm/+Btux-8l0o/3507">TS</a>]
00:58:31 ◼ ► I think you're absolutely correct in that you know a lot of apples continued [<a href="https://overcast.fm/+Btux-8l0o/3511">TS</a>]
00:58:35 ◼ ► success is based on them being hospitable to the next big thing in [<a href="https://overcast.fm/+Btux-8l0o/3515">TS</a>]
00:58:40 ◼ ► their platform being welcoming and and you know people seeing is a desirable [<a href="https://overcast.fm/+Btux-8l0o/3520">TS</a>]
00:58:45 ◼ ► place to be and so far they're good they're but you know you can't you can't [<a href="https://overcast.fm/+Btux-8l0o/3525">TS</a>]
00:58:49 ◼ ► count on that being forever because that's when you end up in trouble and [<a href="https://overcast.fm/+Btux-8l0o/3529">TS</a>]
00:58:59 ◼ ► like I thought that the apples whole earnings like the phone call especially [<a href="https://overcast.fm/+Btux-8l0o/3539">TS</a>]
00:59:04 ◼ ► was it was weird i thought because and it's guess it was inevitable where [<a href="https://overcast.fm/+Btux-8l0o/3544">TS</a>]
00:59:10 ◼ ► because I think Apple knew exactly how well the news and numbers they had we're [<a href="https://overcast.fm/+Btux-8l0o/3550">TS</a>]
00:59:13 ◼ ► going to play out which was not well but on the other hand they're not going to [<a href="https://overcast.fm/+Btux-8l0o/3553">TS</a>]
00:59:20 ◼ ► spag the spin on it is was a very tricky dance because they're not going to sit [<a href="https://overcast.fm/+Btux-8l0o/3560">TS</a>]
00:59:25 ◼ ► there and apologize for having right most profit best quarter of any company [<a href="https://overcast.fm/+Btux-8l0o/3565">TS</a>]
00:59:30 ◼ ► ever right over a record for themselves and the most profit of any company that [<a href="https://overcast.fm/+Btux-8l0o/3570">TS</a>]
00:59:37 ◼ ► anybody's ever had and a reasonably you know part of the spin was the very very [<a href="https://overcast.fm/+Btux-8l0o/3577">TS</a>]
00:59:44 ◼ ► reasonable to me argument that big part of the reason why it was almost flat [<a href="https://overcast.fm/+Btux-8l0o/3584">TS</a>]
00:59:50 ◼ ► year-over-year was the currency exchange problems that they hang around the world [<a href="https://overcast.fm/+Btux-8l0o/3590">TS</a>]
00:59:56 ◼ ► and that with a good you know incredible about of [<a href="https://overcast.fm/+Btux-8l0o/3596">TS</a>]
00:59:56 ◼ ► and that with a good you know incredible about of [<a href="https://overcast.fm/+Btux-8l0o/3596">TS</a>]
01:00:00 ◼ ► sales they have now that there's you know definitely not eat us only company [<a href="https://overcast.fm/+Btux-8l0o/3600">TS</a>]
01:00:04 ◼ ► like they used to be in the old days that they sell tons throughout Europe [<a href="https://overcast.fm/+Btux-8l0o/3604">TS</a>]
01:00:07 ◼ ► and China is this huge growing market in Japan is a big market but that basically [<a href="https://overcast.fm/+Btux-8l0o/3607">TS</a>]
01:00:12 ◼ ► the dollar US dollar is so strong that they you know they had to raise prices [<a href="https://overcast.fm/+Btux-8l0o/3612">TS</a>]
01:00:18 ◼ ► around the world just to try to keep even in it they lost somewhere around [<a href="https://overcast.fm/+Btux-8l0o/3618">TS</a>]
01:00:21 ◼ ► eight billion dollars in currency exchange for the court but it's you know [<a href="https://overcast.fm/+Btux-8l0o/3621">TS</a>]
01:00:31 ◼ ► let's face it they're making excuses for you know that they're trying to put it [<a href="https://overcast.fm/+Btux-8l0o/3631">TS</a>]
01:00:36 ◼ ► in the best possible light the other thing that they came up with and it's [<a href="https://overcast.fm/+Btux-8l0o/3636">TS</a>]
01:00:39 ◼ ► interesting i'm not saying that it's pointless I'm not saying it's an empty [<a href="https://overcast.fm/+Btux-8l0o/3639">TS</a>]
01:00:42 ◼ ► number but it's i'm curious about what you think about it because I'm still not [<a href="https://overcast.fm/+Btux-8l0o/3642">TS</a>]
01:00:46 ◼ ► sure if they came up with this new number monthly active devices [<a href="https://overcast.fm/+Btux-8l0o/3646">TS</a>]
01:00:51 ◼ ► uh-huh and that they said that you know that from the tracking that they can do [<a href="https://overcast.fm/+Btux-8l0o/3651">TS</a>]
01:00:57 ◼ ► of you know when you opt into hey will you allow Apple to you know see you know [<a href="https://overcast.fm/+Btux-8l0o/3657">TS</a>]
01:01:01 ◼ ► what you're doing on your device that there they now estimate that there's [<a href="https://overcast.fm/+Btux-8l0o/3661">TS</a>]
01:01:05 ◼ ► 1,000,000,000 active devices iphones ipads max I guess watches get counted in [<a href="https://overcast.fm/+Btux-8l0o/3665">TS</a>]
01:01:12 ◼ ► that that's not a billion people it's clearly they're emphasizing you know [<a href="https://overcast.fm/+Btux-8l0o/3672">TS</a>]
01:01:19 ◼ ► that its devices and that an awful lot of you know the company's success is the [<a href="https://overcast.fm/+Btux-8l0o/3679">TS</a>]
01:01:23 ◼ ► fact that there are people like like the people who listen to the show who have [<a href="https://overcast.fm/+Btux-8l0o/3683">TS</a>]
01:01:27 ◼ ► an iphone and ipad and mac or maybe two max uh huh so a billion devices [<a href="https://overcast.fm/+Btux-8l0o/3687">TS</a>]
01:01:33 ◼ ► definitely billion people on but it's an interesting number [<a href="https://overcast.fm/+Btux-8l0o/3693">TS</a>]
01:01:38 ◼ ► nonetheless compared to the number of people in the world which is what like [<a href="https://overcast.fm/+Btux-8l0o/3698">TS</a>]
01:01:41 ◼ ► around seven billion uh-huh yeah I don't know what to make of it either i mean i [<a href="https://overcast.fm/+Btux-8l0o/3701">TS</a>]
01:01:47 ◼ ► think it's i think it's definitely a more accurate number than number of [<a href="https://overcast.fm/+Btux-8l0o/3707">TS</a>]
01:01:53 ◼ ► devices sold total or not more accurate but more interesting right because a [<a href="https://overcast.fm/+Btux-8l0o/3713">TS</a>]
01:01:59 ◼ ► number of devices soul does not include of course devices that have been put [<a href="https://overcast.fm/+Btux-8l0o/3719">TS</a>]
01:02:03 ◼ ► into a a drawer and and you know ignored or whatever so they're signaling that [<a href="https://overcast.fm/+Btux-8l0o/3723">TS</a>]
01:02:09 ◼ ► this is how many people this is your addressable market that's the [<a href="https://overcast.fm/+Btux-8l0o/3729">TS</a>]
01:02:13 ◼ ► signal right so the signal to anybody in the apple ecosystem and a signal to any [<a href="https://overcast.fm/+Btux-8l0o/3733">TS</a>]
01:02:20 ◼ ► investor is you know that wants to buy apple stock or whatever is that this is [<a href="https://overcast.fm/+Btux-8l0o/3740">TS</a>]
01:02:25 ◼ ► their addressable market and that addressable market it has to sort of [<a href="https://overcast.fm/+Btux-8l0o/3745">TS</a>]
01:02:30 ◼ ► components one accessory makers app-developers anybody in the external [<a href="https://overcast.fm/+Btux-8l0o/3750">TS</a>]
01:02:37 ◼ ► ecosystem can look at that and go all this is how many people we can hope to [<a href="https://overcast.fm/+Btux-8l0o/3757">TS</a>]
01:02:44 ◼ ► sell to directly and then the other aspect of it is is that apple says is [<a href="https://overcast.fm/+Btux-8l0o/3764">TS</a>]
01:02:51 ◼ ► saying these this is how many people we can sell anything new we make to write [<a href="https://overcast.fm/+Btux-8l0o/3771">TS</a>]
01:02:56 ◼ ► these are the people that are actively already using it that are have bought [<a href="https://overcast.fm/+Btux-8l0o/3776">TS</a>]
01:03:00 ◼ ► into the Apple way of doing things and are willing to to buy the things that we [<a href="https://overcast.fm/+Btux-8l0o/3780">TS</a>]
01:03:07 ◼ ► make and that is a growth signal and that's the kind of thing that they're [<a href="https://overcast.fm/+Btux-8l0o/3787">TS</a>]
01:03:12 ◼ ► trying to counteract is this feeling that Apple can't grow anymore right that [<a href="https://overcast.fm/+Btux-8l0o/3792">TS</a>]
01:03:17 ◼ ► doesn't have any room to grow that in that is eggs to me that's exactly why [<a href="https://overcast.fm/+Btux-8l0o/3797">TS</a>]
01:03:24 ◼ ► I mean part of it is that they hit the nice even 1,000,000,000 so it makes it [<a href="https://overcast.fm/+Btux-8l0o/3804">TS</a>]
01:03:28 ◼ ► like it's somewhat adds to the here's why we're going to bring this up but if [<a href="https://overcast.fm/+Btux-8l0o/3808">TS</a>]
01:03:35 ◼ ► it's a way to show growth that takes into account the fact that people buy a [<a href="https://overcast.fm/+Btux-8l0o/3815">TS</a>]
01:03:42 ◼ ► lot of Apple's products and use them until they break which to me is a large [<a href="https://overcast.fm/+Btux-8l0o/3822">TS</a>]
01:03:48 ◼ ► part of the wire the ipad numbers lower than they were at the hit in the day and [<a href="https://overcast.fm/+Btux-8l0o/3828">TS</a>]
01:03:56 ◼ ► I really do that a lot of this is based on just the anecdotal evidence of what i [<a href="https://overcast.fm/+Btux-8l0o/3836">TS</a>]
01:03:59 ◼ ► see in the people in my extended family doing with their iPads which is using [<a href="https://overcast.fm/+Btux-8l0o/3839">TS</a>]
01:04:04 ◼ ► them until they break and that's when they go to buy another iPad because all [<a href="https://overcast.fm/+Btux-8l0o/3844">TS</a>]
01:04:09 ◼ ► of the things that they bought the ipad for you know we can focus on all the new [<a href="https://overcast.fm/+Btux-8l0o/3849">TS</a>]
01:04:14 ◼ ► features like retina displays and touch ID and the pen or pencil for the ipad [<a href="https://overcast.fm/+Btux-8l0o/3854">TS</a>]
01:04:23 ◼ ► where's everybody i know you know bought it to do email and play candy crush and [<a href="https://overcast.fm/+Btux-8l0o/3863">TS</a>]
01:04:29 ◼ ► watch videos or as you know a lot of people you know my age you know my [<a href="https://overcast.fm/+Btux-8l0o/3869">TS</a>]
01:04:33 ◼ ► generation who have kids to have it to give to kids to watch videos and stuff [<a href="https://overcast.fm/+Btux-8l0o/3873">TS</a>]
01:04:38 ◼ ► like that on no matter which ipad you have its it if it still is working it [<a href="https://overcast.fm/+Btux-8l0o/3878">TS</a>]
01:04:44 ◼ ► still does all of those things as good as it did when it started and I really [<a href="https://overcast.fm/+Btux-8l0o/3884">TS</a>]
01:04:48 ◼ ► feel like this monthly active device thing is that number that can keep [<a href="https://overcast.fm/+Btux-8l0o/3888">TS</a>]
01:04:52 ◼ ► should keep growing even in a quarter where the year-over-year number of [<a href="https://overcast.fm/+Btux-8l0o/3892">TS</a>]
01:04:59 ◼ ► iphone sold is not showing a lot of growth right right yeah that makes sense [<a href="https://overcast.fm/+Btux-8l0o/3899">TS</a>]
01:05:05 ◼ ► because they can say look you know people are keeping them but they're [<a href="https://overcast.fm/+Btux-8l0o/3905">TS</a>]
01:05:08 ◼ ► still using them now so even if we didn't sell quite as many there's still [<a href="https://overcast.fm/+Btux-8l0o/3908">TS</a>]
01:05:12 ◼ ► a ton of devices on our platform so when those do break we're going to get those [<a href="https://overcast.fm/+Btux-8l0o/3912">TS</a>]
01:05:16 ◼ ► sails and that's one thing so it's a recurring revenue versus a new revenue [<a href="https://overcast.fm/+Btux-8l0o/3916">TS</a>]
01:05:20 ◼ ► thing but see that wall street is a really obsessed with growth right they [<a href="https://overcast.fm/+Btux-8l0o/3920">TS</a>]
01:05:24 ◼ ► produced the they based their stock prices on future revenue not current you [<a href="https://overcast.fm/+Btux-8l0o/3924">TS</a>]
01:05:31 ◼ ► congrats you did amazing but we don't care like that's their attitude right [<a href="https://overcast.fm/+Btux-8l0o/3931">TS</a>]
01:05:34 ◼ ► and it's like what could you do for me in the future not what have you done for [<a href="https://overcast.fm/+Btux-8l0o/3934">TS</a>]
01:05:38 ◼ ► me and that's just the nature of the beast [<a href="https://overcast.fm/+Btux-8l0o/3938">TS</a>]
01:05:41 ◼ ► you know it's the way it works so i think that that was going to have a very [<a href="https://overcast.fm/+Btux-8l0o/3941">TS</a>]
01:05:45 ◼ ► interesting story to tell because this this is one of those really funny legacy [<a href="https://overcast.fm/+Btux-8l0o/3945">TS</a>]
01:05:53 ◼ ► depends on who you who you are whether it's funny or novice sort of funny in a [<a href="https://overcast.fm/+Btux-8l0o/3953">TS</a>]
01:05:57 ◼ ► really mccobb way to me but Apple actually looks less valuable to wall [<a href="https://overcast.fm/+Btux-8l0o/3957">TS</a>]
01:06:03 ◼ ► street because its products are built better and work better and I don't need [<a href="https://overcast.fm/+Btux-8l0o/3963">TS</a>]
01:06:08 ◼ ► to be replaced as much because they are still quite functional even even several [<a href="https://overcast.fm/+Btux-8l0o/3968">TS</a>]
01:06:13 ◼ ► generations down the line whereas you know 11 generation or two you know an [<a href="https://overcast.fm/+Btux-8l0o/3973">TS</a>]
01:06:18 ◼ ► android devices usually unless it's the really really well built one is [<a href="https://overcast.fm/+Btux-8l0o/3978">TS</a>]
01:06:23 ◼ ► disposable you know and that's being generous so I think that it's as a funny [<a href="https://overcast.fm/+Btux-8l0o/3983">TS</a>]
01:06:27 ◼ ► situation where it's like oh your company is not worth as much as you [<a href="https://overcast.fm/+Btux-8l0o/3987">TS</a>]
01:06:31 ◼ ► build your products too well and I find that really really amusing but I'm sure [<a href="https://overcast.fm/+Btux-8l0o/3991">TS</a>]
01:06:35 ◼ ► apple doesn't find it as a means [<a href="https://overcast.fm/+Btux-8l0o/3995">TS</a>]
01:06:36 ◼ ► now i don't think so either and if you really think about it deeply it's it [<a href="https://overcast.fm/+Btux-8l0o/3996">TS</a>]
01:06:42 ◼ ► really is it's the conflict of short-term interest which wall street [<a href="https://overcast.fm/+Btux-8l0o/4002">TS</a>]
01:06:47 ◼ ► infamously is focused on hyper focused on is what do you do you know didn't [<a href="https://overcast.fm/+Btux-8l0o/4007">TS</a>]
01:06:51 ◼ ► just look in three months ahead at a time three months three months three [<a href="https://overcast.fm/+Btux-8l0o/4011">TS</a>]
01:06:54 ◼ ► months as opposed to looking you know that years or even decades of building [<a href="https://overcast.fm/+Btux-8l0o/4014">TS</a>]
01:06:59 ◼ ► loyal customer relationships building iphones that are reliable enough and [<a href="https://overcast.fm/+Btux-8l0o/4019">TS</a>]
01:07:06 ◼ ► wear and tear well enough that people can it maybe extend the two years that [<a href="https://overcast.fm/+Btux-8l0o/4026">TS</a>]
01:07:12 ◼ ► cycle and maybe only by every three or four years and have reasonably good [<a href="https://overcast.fm/+Btux-8l0o/4032">TS</a>]
01:07:18 ◼ ► experiences right up until the end when they do it is great for the customer [<a href="https://overcast.fm/+Btux-8l0o/4038">TS</a>]
01:07:22 ◼ ► relation between Apple and I and our customers where their customers think [<a href="https://overcast.fm/+Btux-8l0o/4042">TS</a>]
01:07:25 ◼ ► i'm getting great value for this because look I bought this for four years ago [<a href="https://overcast.fm/+Btux-8l0o/4045">TS</a>]
01:07:29 ◼ ► and i'm now we're losing now and it's not great if you're looking for her [<a href="https://overcast.fm/+Btux-8l0o/4049">TS</a>]
01:07:33 ◼ ► record-breaking quarter after quarter and know right haha yeah it's it's a [<a href="https://overcast.fm/+Btux-8l0o/4053">TS</a>]
01:07:41 ◼ ► six-second situation of being which is maybe why we're seeing these new metrics [<a href="https://overcast.fm/+Btux-8l0o/4061">TS</a>]
01:07:44 ◼ ► and seeing some dances with with those numbers i mean there I was I was [<a href="https://overcast.fm/+Btux-8l0o/4064">TS</a>]
01:07:49 ◼ ► laughing because before the and win the before the call when that because that [<a href="https://overcast.fm/+Btux-8l0o/4069">TS</a>]
01:07:54 ◼ ► the earnings drop several minutes before the call about 30 minutes before the [<a href="https://overcast.fm/+Btux-8l0o/4074">TS</a>]
01:08:00 ◼ ► call usually and you'll get a you get some time to kind of pour over the [<a href="https://overcast.fm/+Btux-8l0o/4080">TS</a>]
01:08:04 ◼ ► numbers and you publish whatever you want to about the basic numbers of the [<a href="https://overcast.fm/+Btux-8l0o/4084">TS</a>]
01:08:07 ◼ ► situation but during that space we noticed that somebody tweeted at me and [<a href="https://overcast.fm/+Btux-8l0o/4087">TS</a>]
01:08:14 ◼ ► i can remember who I apologize it's smaller but they said it was the first [<a href="https://overcast.fm/+Btux-8l0o/4094">TS</a>]
01:08:17 ◼ ► time that they can remember seeing supplemental materials attached to the [<a href="https://overcast.fm/+Btux-8l0o/4097">TS</a>]
01:08:21 ◼ ► report that were specifically about currency happens you have foreign [<a href="https://overcast.fm/+Btux-8l0o/4101">TS</a>]
01:08:25 ◼ ► exchange and problems and in that it is true they've mentioned 4x4 several years [<a href="https://overcast.fm/+Btux-8l0o/4105">TS</a>]
01:08:30 ◼ ► now as a major factor in why their profits haven't looked quite as good [<a href="https://overcast.fm/+Btux-8l0o/4110">TS</a>]
01:08:34 ◼ ► because you know the right there especially what they said is like a [<a href="https://overcast.fm/+Btux-8l0o/4114">TS</a>]
01:08:38 ◼ ► hundred dollars today or eighty eight hundred dollars 2014 is $85 today so [<a href="https://overcast.fm/+Btux-8l0o/4118">TS</a>]
01:08:43 ◼ ► that's a significant portion you know its enormous chunk of of money that just [<a href="https://overcast.fm/+Btux-8l0o/4123">TS</a>]
01:08:47 ◼ ► disappears a profit that disappears for them [<a href="https://overcast.fm/+Btux-8l0o/4127">TS</a>]
01:08:50 ◼ ► but I laugh because like they started the call and and was less those two [<a href="https://overcast.fm/+Btux-8l0o/4130">TS</a>]
01:08:55 ◼ ► sentences in they mentioned currency headwinds as a as a factor so it's a [<a href="https://overcast.fm/+Btux-8l0o/4135">TS</a>]
01:09:00 ◼ ► huge deal for them because those numbers those the growth numbers are what they [<a href="https://overcast.fm/+Btux-8l0o/4140">TS</a>]
01:09:06 ◼ ► can base future growth on and people go yeah but it doesn't matter to apple they [<a href="https://overcast.fm/+Btux-8l0o/4146">TS</a>]
01:09:12 ◼ ► have so much cash in the bank and blah blah blah and that is true like to to a [<a href="https://overcast.fm/+Btux-8l0o/4152">TS</a>]
01:09:17 ◼ ► large degree I mean Apple does not really care about what Wall Street [<a href="https://overcast.fm/+Btux-8l0o/4157">TS</a>]
01:09:21 ◼ ► values its stock at in general and that isn't really that's the CEOs job is [<a href="https://overcast.fm/+Btux-8l0o/4161">TS</a>]
01:09:27 ◼ ► Scott to maximize the stock price a lot of people think that is that's not [<a href="https://overcast.fm/+Btux-8l0o/4167">TS</a>]
01:09:30 ◼ ► actually true and the thing the factor the big issue with that happening is not [<a href="https://overcast.fm/+Btux-8l0o/4170">TS</a>]
01:09:38 ◼ ► the immediate apples in trouble with Wall Street you know meaner it's apples [<a href="https://overcast.fm/+Btux-8l0o/4178">TS</a>]
01:09:44 ◼ ► hiring and retention of employees is largely based on stock because Apple [<a href="https://overcast.fm/+Btux-8l0o/4184">TS</a>]
01:09:50 ◼ ► does not pay very well I mean the people i shouldn't say that it's unfair they [<a href="https://overcast.fm/+Btux-8l0o/4190">TS</a>]
01:09:55 ◼ ► pay fairly but they don't pay exorbitant sum it's not an answer it you know that [<a href="https://overcast.fm/+Btux-8l0o/4195">TS</a>]
01:10:00 ◼ ► at Apple's average salary is not commensurate to apples corporate average [<a href="https://overcast.fm/+Btux-8l0o/4200">TS</a>]
01:10:05 ◼ ► progress which are extraordinary apples profits are truly extremely they are [<a href="https://overcast.fm/+Btux-8l0o/4205">TS</a>]
01:10:09 ◼ ► literally the most profitable company right now I mean who knows how long [<a href="https://overcast.fm/+Btux-8l0o/4209">TS</a>]
01:10:12 ◼ ► that'll last but at the moment they're the most profitable comfortable company [<a href="https://overcast.fm/+Btux-8l0o/4212">TS</a>]
01:10:17 ◼ ► their average salary to engineers and regular talent this is not correct and [<a href="https://overcast.fm/+Btux-8l0o/4217">TS</a>]
01:10:24 ◼ ► so that compensation that additional compensation whatever you want to call [<a href="https://overcast.fm/+Btux-8l0o/4224">TS</a>]
01:10:27 ◼ ► it has to come from the stock so people they go hey you know here's a very you [<a href="https://overcast.fm/+Btux-8l0o/4227">TS</a>]
01:10:34 ◼ ► know a nice maybe even better than average stock compensation plan for you [<a href="https://overcast.fm/+Btux-8l0o/4234">TS</a>]
01:10:41 ◼ ► to offset the fact that we don't pay crazy google engineer rates you know and [<a href="https://overcast.fm/+Btux-8l0o/4241">TS</a>]
01:10:49 ◼ ► that I think is it's going to hurt them so that's why they care so much about [<a href="https://overcast.fm/+Btux-8l0o/4249">TS</a>]
01:10:53 ◼ ► this stuff and why they're trying to communicate so much too besides the fact [<a href="https://overcast.fm/+Btux-8l0o/4253">TS</a>]
01:10:56 ◼ ► that yeah of course you won't have a good ending earnings report you know [<a href="https://overcast.fm/+Btux-8l0o/4256">TS</a>]
01:10:59 ◼ ► that saying forget to stock who cares it's just that's the most important [<a href="https://overcast.fm/+Btux-8l0o/4259">TS</a>]
01:11:03 ◼ ► them because Apple faces an enormous amount of competition against the [<a href="https://overcast.fm/+Btux-8l0o/4263">TS</a>]
01:11:08 ◼ ► everything up until what was very recently an extremely favorable funding [<a href="https://overcast.fm/+Btux-8l0o/4268">TS</a>]
01:11:12 ◼ ► in environment and it's still much better than it has been in years and [<a href="https://overcast.fm/+Btux-8l0o/4272">TS</a>]
01:11:15 ◼ ► years so an engineer a talented one says hey why don't i just become a technical [<a href="https://overcast.fm/+Btux-8l0o/4275">TS</a>]
01:11:20 ◼ ► founder of my own company and and build it to scale it to whatever and sell it [<a href="https://overcast.fm/+Btux-8l0o/4280">TS</a>]
01:11:25 ◼ ► for $MONEY for millions or whatever the case why should I go over to apple or go [<a href="https://overcast.fm/+Btux-8l0o/4285">TS</a>]
01:11:29 ◼ ► go to work at apple instead while I don't want to start my own company or [<a href="https://overcast.fm/+Btux-8l0o/4289">TS</a>]
01:11:32 ◼ ► why don't I go to one of these companies that are offering just insane retention [<a href="https://overcast.fm/+Btux-8l0o/4292">TS</a>]
01:11:37 ◼ ► or acquisition package for engineers because the absolutely must have [<a href="https://overcast.fm/+Btux-8l0o/4297">TS</a>]
01:11:41 ◼ ► engineers it's one of the most competitive hiring environments in the [<a href="https://overcast.fm/+Btux-8l0o/4301">TS</a>]
01:11:46 ◼ ► history of ever for engineers so that's going to hurt their ability to hire and [<a href="https://overcast.fm/+Btux-8l0o/4306">TS</a>]
01:11:52 ◼ ► routine and that's that's I think the big reason they're trying to to [<a href="https://overcast.fm/+Btux-8l0o/4312">TS</a>]
01:11:56 ◼ ► communicate this these growth this growth potential to the wall street in [<a href="https://overcast.fm/+Btux-8l0o/4316">TS</a>]
01:12:03 ◼ ► yeah i definitely agree and it does i think that i think that that is the the [<a href="https://overcast.fm/+Btux-8l0o/4323">TS</a>]
01:12:07 ◼ ► connection to retention and it attention of existing talent and attracting the [<a href="https://overcast.fm/+Btux-8l0o/4327">TS</a>]
01:12:15 ◼ ► it's absolutely the way that the stock price most directly affects the way [<a href="https://overcast.fm/+Btux-8l0o/4335">TS</a>]
01:12:20 ◼ ► Apple ism is the managed in the short term [<a href="https://overcast.fm/+Btux-8l0o/4340">TS</a>]
01:12:25 ◼ ► mmm yeah it's like the difference between you know it [<a href="https://overcast.fm/+Btux-8l0o/4345">TS</a>]
01:12:29 ◼ ► Apple employee buying a bicycle or a Porsche you know that's what the [<a href="https://overcast.fm/+Btux-8l0o/4349">TS</a>]
01:12:32 ◼ ► differences between the stock price $MONEY a year ago in the stock price now [<a href="https://overcast.fm/+Btux-8l0o/4352">TS</a>]
01:12:36 ◼ ► you know I mean so it's it's not it's pretty substantial and ya know when you [<a href="https://overcast.fm/+Btux-8l0o/4356">TS</a>]
01:12:41 ◼ ► know it's not like I'm saying everybody's the sports car but it does [<a href="https://overcast.fm/+Btux-8l0o/4361">TS</a>]
01:12:44 ◼ ► when you when you look at it in the aggregate you're gonna do you have a [<a href="https://overcast.fm/+Btux-8l0o/4364">TS</a>]
01:12:48 ◼ ► certain value as an engineer and that value is really i right now and so [<a href="https://overcast.fm/+Btux-8l0o/4368">TS</a>]
01:12:53 ◼ ► apples you know got to got to play in that same field as everybody else [<a href="https://overcast.fm/+Btux-8l0o/4373">TS</a>]
01:12:58 ◼ ► decided that they start spending cash just flat-out cash on on hiring people [<a href="https://overcast.fm/+Btux-8l0o/4378">TS</a>]
01:13:02 ◼ ► and paying them a lot a lot of money that's never the way they've hired but [<a href="https://overcast.fm/+Btux-8l0o/4382">TS</a>]
01:13:07 ◼ ► it is a question about whether or not they may have to start [<a href="https://overcast.fm/+Btux-8l0o/4387">TS</a>]
01:13:10 ◼ ► yeah yeah and I wonder I feel like they're if they needed to to go that [<a href="https://overcast.fm/+Btux-8l0o/4390">TS</a>]
01:13:16 ◼ ► they could and part part of the reason why is that they make high-margin [<a href="https://overcast.fm/+Btux-8l0o/4396">TS</a>]
01:13:24 ◼ ► relatively low volume products meaning low-volume even the iphone which is the [<a href="https://overcast.fm/+Btux-8l0o/4404">TS</a>]
01:13:30 ◼ ► most successful product anybody's ever had a whole industry it still is not [<a href="https://overcast.fm/+Btux-8l0o/4410">TS</a>]
01:13:34 ◼ ► famously I mean nobody really talks about anymore because it's everybody's [<a href="https://overcast.fm/+Btux-8l0o/4414">TS</a>]
01:13:37 ◼ ► sort of gotten pounded through their heads that it doesn't really matter but [<a href="https://overcast.fm/+Btux-8l0o/4417">TS</a>]
01:13:40 ◼ ► doesn't the majority of smart phones you know that Android as a hole in the [<a href="https://overcast.fm/+Btux-8l0o/4420">TS</a>]
01:13:44 ◼ ► aggregate outsells the iphone it's just that each one is you know very high [<a href="https://overcast.fm/+Btux-8l0o/4424">TS</a>]
01:13:50 ◼ ► average selling price etc etc and that a so Apple kit they they sell enough of [<a href="https://overcast.fm/+Btux-8l0o/4430">TS</a>]
01:13:56 ◼ ► them that the scale is there that they can pay you know it's not quite that [<a href="https://overcast.fm/+Btux-8l0o/4436">TS</a>]
01:13:59 ◼ ► they need to hire engineers at a one-to-one ratio with the number of [<a href="https://overcast.fm/+Btux-8l0o/4439">TS</a>]
01:14:04 ◼ ► devices they sell uh-huh uh-huh yeah yeah i mean right now they're so they [<a href="https://overcast.fm/+Btux-8l0o/4444">TS</a>]
01:14:11 ◼ ► actually I mean you know they have turned over like everybody else but that [<a href="https://overcast.fm/+Btux-8l0o/4451">TS</a>]
01:14:15 ◼ ► they're so packed right now like I've heard all the buildings like to do it [<a href="https://overcast.fm/+Btux-8l0o/4455">TS</a>]
01:14:18 ◼ ► desk you know stuff like that like they're they're really like their amount [<a href="https://overcast.fm/+Btux-8l0o/4458">TS</a>]
01:14:22 ◼ ► of real estate they have a lot of people hired and packed in there which is why [<a href="https://overcast.fm/+Btux-8l0o/4462">TS</a>]
01:14:26 ◼ ► that building this new you know headquarters and they're already [<a href="https://overcast.fm/+Btux-8l0o/4466">TS</a>]
01:14:30 ◼ ► planning another big building you know because it's just like they're growing [<a href="https://overcast.fm/+Btux-8l0o/4470">TS</a>]
01:14:33 ◼ ► they've grown like crazy on the back of iPhone growth you know I think they [<a href="https://overcast.fm/+Btux-8l0o/4473">TS</a>]
01:14:39 ◼ ► they just don't I mean it's just because it's not embarrassing but they don't [<a href="https://overcast.fm/+Btux-8l0o/4479">TS</a>]
01:14:43 ◼ ► want to put a negative spin on something like the new campus still hasn't even [<a href="https://overcast.fm/+Btux-8l0o/4483">TS</a>]
01:14:46 ◼ ► finished they haven't had a grand opening it and they want the grand [<a href="https://overcast.fm/+Btux-8l0o/4486">TS</a>]
01:14:49 ◼ ► opening to be like this great celebration of look at this beautiful [<a href="https://overcast.fm/+Btux-8l0o/4489">TS</a>]
01:14:52 ◼ ► building and all these great features but I really do feel like that the [<a href="https://overcast.fm/+Btux-8l0o/4492">TS</a>]
01:14:56 ◼ ► fundamental truth is they underestimated vastly underestimated the size that the [<a href="https://overcast.fm/+Btux-8l0o/4496">TS</a>]
01:15:00 ◼ ► new headquarters should be little that they if they knew then what they know [<a href="https://overcast.fm/+Btux-8l0o/4500">TS</a>]
01:15:07 ◼ ► now like if tim cook and could send back a message to his you know at the point [<a href="https://overcast.fm/+Btux-8l0o/4507">TS</a>]
01:15:13 ◼ ► where they were committing to break ground you know what was that run 2010 [<a href="https://overcast.fm/+Btux-8l0o/4513">TS</a>]
01:15:17 ◼ ► 2011 whenever that was like when Steve Jobs was going still [<a href="https://overcast.fm/+Btux-8l0o/4517">TS</a>]
01:15:22 ◼ ► going before like the Cupertino City Council or whatever they could go back [<a href="https://overcast.fm/+Btux-8l0o/4522">TS</a>]
01:15:27 ◼ ► and just send her maybe like make some changes to the blueprints they'd add a [<a href="https://overcast.fm/+Btux-8l0o/4527">TS</a>]
01:15:31 ◼ ► lot of space because yeah I have probably double the size to be is my [<a href="https://overcast.fm/+Btux-8l0o/4531">TS</a>]
01:15:37 ◼ ► basic III what I've heard and I i wouldn't be surprised if it's changed [<a href="https://overcast.fm/+Btux-8l0o/4537">TS</a>]
01:15:42 ◼ ► even since i last talked to somebody about it but basically they're not [<a href="https://overcast.fm/+Btux-8l0o/4542">TS</a>]
01:15:46 ◼ ► closing anything you know they're opening this new campus and they plan to [<a href="https://overcast.fm/+Btux-8l0o/4546">TS</a>]
01:15:50 ◼ ► fill the whole thing up and all of the existing campus space that they have is [<a href="https://overcast.fm/+Btux-8l0o/4550">TS</a>]
01:15:55 ◼ ► going to continue being used that and just imagine how correct now imagine how [<a href="https://overcast.fm/+Btux-8l0o/4555">TS</a>]
01:15:59 ◼ ► crowded they must be that at this point [<a href="https://overcast.fm/+Btux-8l0o/4559">TS</a>]
01:16:02 ◼ ► yeah yeah cuz all everything they bought a bunch of real estate I mean almost all [<a href="https://overcast.fm/+Btux-8l0o/4562">TS</a>]
01:16:06 ◼ ► of you know cupertino us like apple now but they they wanted so much space and [<a href="https://overcast.fm/+Btux-8l0o/4566">TS</a>]
01:16:11 ◼ ► if all of that is being used and all of the new capacity is being used [<a href="https://overcast.fm/+Btux-8l0o/4571">TS</a>]
01:16:16 ◼ ► that's just you know that's just steady right and obviously they're growing [<a href="https://overcast.fm/+Btux-8l0o/4576">TS</a>]
01:16:21 ◼ ► company that has to hire so yeah they're going to be they're gonna be hurtin for [<a href="https://overcast.fm/+Btux-8l0o/4581">TS</a>]
01:16:24 ◼ ► space pretty quick yeah alright let me take another break and think our next [<a href="https://overcast.fm/+Btux-8l0o/4584">TS</a>]
01:16:29 ◼ ► sponsor and we came back I want to talk about another company that had a [<a href="https://overcast.fm/+Btux-8l0o/4589">TS</a>]
01:16:32 ◼ ► probably the worst weekend apple in terms of what the earnings did to the [<a href="https://overcast.fm/+Btux-8l0o/4592">TS</a>]
01:16:37 ◼ ► stock and that's amazon but I want to take a moment now and thank warby parker [<a href="https://overcast.fm/+Btux-8l0o/4597">TS</a>]
01:16:42 ◼ ► warby parker makes buying glasses online easy and risk-free where you go you go [<a href="https://overcast.fm/+Btux-8l0o/4602">TS</a>]
01:16:49 ◼ ► to warp warby parker com /d talk show and you can order your free home trial [<a href="https://overcast.fm/+Btux-8l0o/4609">TS</a>]
01:16:55 ◼ ► ends today they have contemporary eyeglasses that are extremely affordable [<a href="https://overcast.fm/+Btux-8l0o/4615">TS</a>]
01:16:59 ◼ ► very fashionable on it they make their classes are inexpensive enough that you [<a href="https://overcast.fm/+Btux-8l0o/4619">TS</a>]
01:17:05 ◼ ► can definitely treat them like an accessory in terms of you can have [<a href="https://overcast.fm/+Btux-8l0o/4625">TS</a>]
01:17:10 ◼ ► multiple pairs you don't have to think like I have one pair of glasses you can [<a href="https://overcast.fm/+Btux-8l0o/4630">TS</a>]
01:17:13 ◼ ► go and their regular prescription glasses started just $95 which includes [<a href="https://overcast.fm/+Btux-8l0o/4633">TS</a>]
01:17:19 ◼ ► the prescription lenses on and they don't nickel-and-dime you on coatings [<a href="https://overcast.fm/+Btux-8l0o/4639">TS</a>]
01:17:23 ◼ ► and stuff like that you get really good lens the lens that you would want for [<a href="https://overcast.fm/+Btux-8l0o/4643">TS</a>]
01:17:28 ◼ ► this 95 bucks they have a titanium collection that's just 149 [<a href="https://overcast.fm/+Btux-8l0o/4648">TS</a>]
01:17:32 ◼ ► our 145 including again including prescription lenses and premium Japanese [<a href="https://overcast.fm/+Btux-8l0o/4652">TS</a>]
01:17:37 ◼ ► titanium really nice French non rocking screws really really good stuff they [<a href="https://overcast.fm/+Btux-8l0o/4657">TS</a>]
01:17:43 ◼ ► also have non prescription sunglasses so even if you don't need prescription [<a href="https://overcast.fm/+Btux-8l0o/4663">TS</a>]
01:17:48 ◼ ► glasses if you just want to get a really nice pair of sunglasses you can go there [<a href="https://overcast.fm/+Btux-8l0o/4668">TS</a>]
01:17:51 ◼ ► for that to all of their glasses conclude anti-reflective anti-glare [<a href="https://overcast.fm/+Btux-8l0o/4671">TS</a>]
01:17:56 ◼ ► coating is I don't up so you on those things you just get it for free [<a href="https://overcast.fm/+Btux-8l0o/4676">TS</a>]
01:17:59 ◼ ► excellent hard case i really do that the warby parker classes cases are excellent [<a href="https://overcast.fm/+Btux-8l0o/4679">TS</a>]
01:18:04 ◼ ► really great a nice cleaning cloth all of that stuff just comes with the [<a href="https://overcast.fm/+Btux-8l0o/4684">TS</a>]
01:18:10 ◼ ► glasses now buying glasses online sounds tricky because it seems like the sort of [<a href="https://overcast.fm/+Btux-8l0o/4690">TS</a>]
01:18:15 ◼ ► thing that's definitely sort of thing you want to try them on before you buy [<a href="https://overcast.fm/+Btux-8l0o/4695">TS</a>]
01:18:18 ◼ ► what they let you do that you go there you pick five up to five pairs of [<a href="https://overcast.fm/+Btux-8l0o/4698">TS</a>]
01:18:22 ◼ ► glasses that you want to evaluate and they send them to you free of charge and [<a href="https://overcast.fm/+Btux-8l0o/4702">TS</a>]
01:18:27 ◼ ► it comes in like two or three days get a box as all five of them laid out try mon [<a href="https://overcast.fm/+Btux-8l0o/4707">TS</a>]
01:18:32 ◼ ► at home and they just got you know regular clear non-prescription lenses [<a href="https://overcast.fm/+Btux-8l0o/4712">TS</a>]
01:18:36 ◼ ► and you just try mon look in the mirror see how you look which ones you like and [<a href="https://overcast.fm/+Btux-8l0o/4716">TS</a>]
01:18:40 ◼ ► see if they're comfortable and you pick the one you want you send it back you go [<a href="https://overcast.fm/+Btux-8l0o/4720">TS</a>]
01:18:45 ◼ ► online and to say here's the one I want [<a href="https://overcast.fm/+Btux-8l0o/4725">TS</a>]
01:18:47 ◼ ► and within I don't know it's like a week or so they arrive to i just ordered a [<a href="https://overcast.fm/+Btux-8l0o/4727">TS</a>]
01:18:53 ◼ ► new pair myself about a week ago it took about a week from when i said here's the [<a href="https://overcast.fm/+Btux-8l0o/4733">TS</a>]
01:18:57 ◼ ► ones i want to where I got them could not be easier everything and even the [<a href="https://overcast.fm/+Btux-8l0o/4737">TS</a>]
01:19:02 ◼ ► box to send them back comes with the label pre-printed you just close the box [<a href="https://overcast.fm/+Btux-8l0o/4742">TS</a>]
01:19:06 ◼ ► put a piece of tape on it and just stick the sticker they've already given it is [<a href="https://overcast.fm/+Btux-8l0o/4746">TS</a>]
01:19:10 ◼ ► to give it to the UPS or FedEx guy or whatever could not be easier so if you [<a href="https://overcast.fm/+Btux-8l0o/4750">TS</a>]
01:19:16 ◼ ► you want another pair of glasses want to buy an extra pair of glasses go to warby [<a href="https://overcast.fm/+Btux-8l0o/4756">TS</a>]
01:19:19 ◼ ► parker calm / the talkshow don't know you came from the show and you'll get [<a href="https://overcast.fm/+Btux-8l0o/4759">TS</a>]
01:19:24 ◼ ► your free home Trion's within just a few days so my thanks to Warby Parker [<a href="https://overcast.fm/+Btux-8l0o/4764">TS</a>]
01:19:29 ◼ ► alright amazon so Amazon I don't understand what happened to Amazon [<a href="https://overcast.fm/+Btux-8l0o/4769">TS</a>]
01:19:35 ◼ ► because amazon announced record-breaking revenue and I forget you know there's a [<a href="https://overcast.fm/+Btux-8l0o/4775">TS</a>]
01:19:42 ◼ ► couple places that track online stuff that estimated that over the holiday [<a href="https://overcast.fm/+Btux-8l0o/4782">TS</a>]
01:19:45 ◼ ► quarter amazon did 51-percent of all the online shopping at least in America so [<a href="https://overcast.fm/+Btux-8l0o/4785">TS</a>]
01:19:52 ◼ ► they've actually reached the point where they did they take up a majority of [<a href="https://overcast.fm/+Btux-8l0o/4792">TS</a>]
01:19:58 ◼ ► ah and everybody i know uses amazon more than they've ever used it before we [<a href="https://overcast.fm/+Btux-8l0o/4798">TS</a>]
01:20:05 ◼ ► j-just by ridiculous stuff from Amazon now right like we've we've got beaten [<a href="https://overcast.fm/+Btux-8l0o/4805">TS</a>]
01:20:09 ◼ ► everybody laugh but we got those clickers here net that group house we've [<a href="https://overcast.fm/+Btux-8l0o/4809">TS</a>]
01:20:15 ◼ ► got one now for the detergent so like when when we're doing laundry for run [<a href="https://overcast.fm/+Btux-8l0o/4815">TS</a>]
01:20:19 ◼ ► lon detergent you just click your little button and oh and a couple days later [<a href="https://overcast.fm/+Btux-8l0o/4819">TS</a>]
01:20:22 ◼ ► some tied shows up and it but because their profits were lower than I guess [<a href="https://overcast.fm/+Btux-8l0o/4822">TS</a>]
01:20:30 ◼ ► they get the gist is ok the revenues up but their profits were lower than [<a href="https://overcast.fm/+Btux-8l0o/4830">TS</a>]
01:20:34 ◼ ► expected their stock took I mean like a bath like that get ten percent just cut [<a href="https://overcast.fm/+Btux-8l0o/4834">TS</a>]
01:20:41 ◼ ► mm I'm looking as we record were recording after the close of market on [<a href="https://overcast.fm/+Btux-8l0o/4841">TS</a>]
01:20:46 ◼ ► amazon for the day was down seven-and-a-half percent on a day when [<a href="https://overcast.fm/+Btux-8l0o/4846">TS</a>]
01:20:52 ◼ ► the market as a whole was up about 2.5% so you know compared to the market they [<a href="https://overcast.fm/+Btux-8l0o/4852">TS</a>]
01:20:59 ◼ ► more or less lost ten percent today which is crazy because to me [<a href="https://overcast.fm/+Btux-8l0o/4859">TS</a>]
01:21:03 ◼ ► revenue going way way up and profit missing the mark that's the Amazon way [<a href="https://overcast.fm/+Btux-8l0o/4863">TS</a>]
01:21:09 ◼ ► like who are these people who are invested in Amazon who who haven't [<a href="https://overcast.fm/+Btux-8l0o/4869">TS</a>]
01:21:13 ◼ ► noticed that that's the way amazon rolls [<a href="https://overcast.fm/+Btux-8l0o/4873">TS</a>]
01:21:16 ◼ ► yeah so here's my kitchen you know I wonder if we've reached the point where [<a href="https://overcast.fm/+Btux-8l0o/4876">TS</a>]
01:21:23 ◼ ► maybe you know and I realize that arguments that the market is sensible [<a href="https://overcast.fm/+Btux-8l0o/4883">TS</a>]
01:21:28 ◼ ► you know and had some kind of collective logic to it you know the mr. market [<a href="https://overcast.fm/+Btux-8l0o/4888">TS</a>]
01:21:31 ◼ ► argument but I just wonder if maybe we reached the point where mr. market is [<a href="https://overcast.fm/+Btux-8l0o/4891">TS</a>]
01:21:35 ◼ ► sick of waiting for amazon to have consistent profits and that the Amazon [<a href="https://overcast.fm/+Btux-8l0o/4895">TS</a>]
01:21:39 ◼ ► doesn't need to be profitable part of amis [<a href="https://overcast.fm/+Btux-8l0o/4899">TS</a>]
01:21:41 ◼ ► its history is coming to a close [<a href="https://overcast.fm/+Btux-8l0o/4901">TS</a>]
01:21:45 ◼ ► yeah interesting one I mean it's something that's been a major question [<a href="https://overcast.fm/+Btux-8l0o/4905">TS</a>]
01:21:49 ◼ ► for a while it's like it a is Amazon even capable of doing at like flipping [<a href="https://overcast.fm/+Btux-8l0o/4909">TS</a>]
01:21:54 ◼ ► some magical switch becoming profitable and then be when is that when do [<a href="https://overcast.fm/+Btux-8l0o/4914">TS</a>]
01:21:58 ◼ ► investors get tired of waiting right and that you know Jeff basis always been [<a href="https://overcast.fm/+Btux-8l0o/4918">TS</a>]
01:22:04 ◼ ► very upfront about what they're doing which is investing almost every penny [<a href="https://overcast.fm/+Btux-8l0o/4924">TS</a>]
01:22:08 ◼ ► back in the company in india growth and that is their plan they want to become [<a href="https://overcast.fm/+Btux-8l0o/4928">TS</a>]
01:22:11 ◼ ► the biggest at everything they do and investors have bought in right because [<a href="https://overcast.fm/+Btux-8l0o/4931">TS</a>]
01:22:16 ◼ ► he's he's charismatic and the company has done well and growth it hasn't [<a href="https://overcast.fm/+Btux-8l0o/4936">TS</a>]
01:22:19 ◼ ► missed those targets like it tends to to grow the way it grows and went on a very [<a href="https://overcast.fm/+Btux-8l0o/4939">TS</a>]
01:22:26 ◼ ► predictable level for many many years but every not like you look at like [<a href="https://overcast.fm/+Btux-8l0o/4946">TS</a>]
01:22:31 ◼ ► every quarter since late $MONTH 2014 [<a href="https://overcast.fm/+Btux-8l0o/4951">TS</a>]
01:22:35 ◼ ► then the estimated earnings has been incorrect like the eps [<a href="https://overcast.fm/+Btux-8l0o/4955">TS</a>]
01:22:40 ◼ ► earnings-per-share has been wrong a slightly low actually every year whether [<a href="https://overcast.fm/+Btux-8l0o/4960">TS</a>]
01:22:44 ◼ ► it was a loss or gain because amazon is actually a marked a loss in like q1 of [<a href="https://overcast.fm/+Btux-8l0o/4964">TS</a>]
01:22:50 ◼ ► $MONTH 2015 but eps wise but they a negative ups but investors have always [<a href="https://overcast.fm/+Btux-8l0o/4970">TS</a>]
01:22:58 ◼ ► sort of like underestimated and then like the holiday quarter the wildly well [<a href="https://overcast.fm/+Btux-8l0o/4978">TS</a>]
01:23:03 ◼ ► hopefully overestimated like buy like fifty percent how much they thought [<a href="https://overcast.fm/+Btux-8l0o/4983">TS</a>]
01:23:08 ◼ ► amazon was gonna make and it's I don't know why maybe it's like everybody got [<a href="https://overcast.fm/+Btux-8l0o/4988">TS</a>]
01:23:13 ◼ ► like hopped up on holiday juice and decided all amazon is gonna just make so [<a href="https://overcast.fm/+Btux-8l0o/4993">TS</a>]
01:23:18 ◼ ► much money because it's Christmas and blah blah blah but that mean this you [<a href="https://overcast.fm/+Btux-8l0o/4998">TS</a>]
01:23:23 ◼ ► know i don't know they seem pretty upfront about their their plans so [<a href="https://overcast.fm/+Btux-8l0o/5003">TS</a>]
01:23:27 ◼ ► whether people are tired of it or not tired of it [<a href="https://overcast.fm/+Btux-8l0o/5007">TS</a>]
01:23:31 ◼ ► I don't know if Amazon's gonna change that strategy a whole lot i mean i guess [<a href="https://overcast.fm/+Btux-8l0o/5011">TS</a>]
01:23:35 ◼ ► people could force them to bike severely undervaluing their stock but I don't [<a href="https://overcast.fm/+Btux-8l0o/5015">TS</a>]
01:23:40 ◼ ► know I don't I don't I don't foresee that going anywhere [<a href="https://overcast.fm/+Btux-8l0o/5020">TS</a>]
01:23:43 ◼ ► it really seemed to me like an apple-like stock adjustment you know [<a href="https://overcast.fm/+Btux-8l0o/5023">TS</a>]
01:23:47 ◼ ► we're in terms of it being what ought to be a very stable stock because there [<a href="https://overcast.fm/+Btux-8l0o/5027">TS</a>]
01:23:52 ◼ ► hey they're huge your big company they've been around for awhile but be [<a href="https://overcast.fm/+Btux-8l0o/5032">TS</a>]
01:23:57 ◼ ► there there to me pretty easily understood this is Amazon and Apple and [<a href="https://overcast.fm/+Btux-8l0o/5037">TS</a>]
01:24:03 ◼ ► what they announced it maybe not be the best news you've ever heard but it [<a href="https://overcast.fm/+Btux-8l0o/5043">TS</a>]
01:24:07 ◼ ► shouldn't affect the stock and like ten percent of the market cap and the end [<a href="https://overcast.fm/+Btux-8l0o/5047">TS</a>]
01:24:12 ◼ ► that type of volatility like this is not volatile volatile volatile surprised [<a href="https://overcast.fm/+Btux-8l0o/5052">TS</a>]
01:24:18 ◼ ► that they've announced this should be you know well maybe a little bit down it [<a href="https://overcast.fm/+Btux-8l0o/5058">TS</a>]
01:24:21 ◼ ► just seems like it's it's almost it's almost shocking how volatile stock can [<a href="https://overcast.fm/+Btux-8l0o/5061">TS</a>]
01:24:26 ◼ ► be even when the news that they're announcing to me isn't surprising in the [<a href="https://overcast.fm/+Btux-8l0o/5066">TS</a>]
01:24:31 ◼ ► uh-huh yeah and I think some of it could be that there is the there's a way that [<a href="https://overcast.fm/+Btux-8l0o/5071">TS</a>]
01:24:41 ◼ ► the people are looking at analysts or or the people whose job it is to watch the [<a href="https://overcast.fm/+Btux-8l0o/5081">TS</a>]
01:24:48 ◼ ► market looking at amazon that's different now but i don't think that [<a href="https://overcast.fm/+Btux-8l0o/5088">TS</a>]
01:24:51 ◼ ► Amazon looks at itself differently you know I don't say that you know i think [<a href="https://overcast.fm/+Btux-8l0o/5091">TS</a>]
01:24:55 ◼ ► they're just there as far as they're concerned they're staying the course [<a href="https://overcast.fm/+Btux-8l0o/5095">TS</a>]
01:24:58 ◼ ► there's even some interesting math I think Jason delray Rico did this math [<a href="https://overcast.fm/+Btux-8l0o/5098">TS</a>]
01:25:03 ◼ ► and i thought it was clever way of looking at it but he was saying that [<a href="https://overcast.fm/+Btux-8l0o/5103">TS</a>]
01:25:05 ◼ ► amazon has at least 46 million prime members worldwide yeah at this point and [<a href="https://overcast.fm/+Btux-8l0o/5105">TS</a>]
01:25:11 ◼ ► i thought they needed a little bit of prestidigitation with the Amazons very [<a href="https://overcast.fm/+Btux-8l0o/5111">TS</a>]
01:25:15 ◼ ► very nebulous but numbers because his famous for never gave me exact numbers [<a href="https://overcast.fm/+Btux-8l0o/5115">TS</a>]
01:25:20 ◼ ► anything they don't absolutely have to by law but he be kind of back in a [<a href="https://overcast.fm/+Btux-8l0o/5120">TS</a>]
01:25:24 ◼ ► napkin about 46 million at least 46 million prime members but it could be [<a href="https://overcast.fm/+Btux-8l0o/5124">TS</a>]
01:25:28 ◼ ► more and I think that that number is a really key indicator it's a really [<a href="https://overcast.fm/+Btux-8l0o/5128">TS</a>]
01:25:33 ◼ ► really interesting indicator of Amazon's philosophy which is if you are a member [<a href="https://overcast.fm/+Btux-8l0o/5133">TS</a>]
01:25:39 ◼ ► of amazon your life is easier right like that's what they want people to buy into [<a href="https://overcast.fm/+Btux-8l0o/5139">TS</a>]
01:25:44 ◼ ► that's what they're selling they're not selling individual products are or [<a href="https://overcast.fm/+Btux-8l0o/5144">TS</a>]
01:25:49 ◼ ► services they're selling this idea that oh if you're a prime member the benefits [<a href="https://overcast.fm/+Btux-8l0o/5149">TS</a>]
01:25:54 ◼ ► that you get are so wide and varied that you'd be dumb not to you know you'd just [<a href="https://overcast.fm/+Btux-8l0o/5154">TS</a>]
01:25:59 ◼ ► be stupid not to write and it's just one membership and you don't have to sign up [<a href="https://overcast.fm/+Btux-8l0o/5159">TS</a>]
01:26:05 ◼ ► amazon video and you have to sign up for amazon books and Amazon groceries just [<a href="https://overcast.fm/+Btux-8l0o/5165">TS</a>]
01:26:12 ◼ ► sign up for amazon prime and you get all of this stuff and maybe you sign up for [<a href="https://overcast.fm/+Btux-8l0o/5172">TS</a>]
01:26:16 ◼ ► amazon prime primarily just to get as much free shipping as you can on books [<a href="https://overcast.fm/+Btux-8l0o/5176">TS</a>]
01:26:24 ◼ ► and miscellaneous physical things that you buy from amazon and have shipped to [<a href="https://overcast.fm/+Btux-8l0o/5184">TS</a>]
01:26:28 ◼ ► your house so you don't have to go to a store and buy it but that the ancillary [<a href="https://overcast.fm/+Btux-8l0o/5188">TS</a>]
01:26:31 ◼ ► benefit of hey all these different devices you've got like whatever brand [<a href="https://overcast.fm/+Btux-8l0o/5191">TS</a>]
01:26:36 ◼ ► phone it is in your pocket and most set-top boxes like your tivo whatever [<a href="https://overcast.fm/+Btux-8l0o/5196">TS</a>]
01:26:42 ◼ ► just go over and just click on the amazon thing now and sign in with the [<a href="https://overcast.fm/+Btux-8l0o/5202">TS</a>]
01:26:45 ◼ ► same ID and you're gonna have all of this stuff that you can just watch you [<a href="https://overcast.fm/+Btux-8l0o/5205">TS</a>]
01:26:49 ◼ ► just watch it for you know just it's it's just there you know and including [<a href="https://overcast.fm/+Btux-8l0o/5209">TS</a>]
01:26:53 ◼ ► original you know programming i think it's a very compelling story and I [<a href="https://overcast.fm/+Btux-8l0o/5213">TS</a>]
01:26:58 ◼ ► really think that it's a remarkably self-aware company like I feel like [<a href="https://overcast.fm/+Btux-8l0o/5218">TS</a>]
01:27:04 ◼ ► Amazon it's starting from jeff basis on down [<a href="https://overcast.fm/+Btux-8l0o/5224">TS</a>]
01:27:08 ◼ ► they know exactly who they are what they want to be doing and even you know [<a href="https://overcast.fm/+Btux-8l0o/5228">TS</a>]
01:27:12 ◼ ► they're missteps even the mistake you know things they made that didn't really [<a href="https://overcast.fm/+Btux-8l0o/5232">TS</a>]
01:27:15 ◼ ► take off to me they were very reasonable tries you know like the phone the fire [<a href="https://overcast.fm/+Btux-8l0o/5235">TS</a>]
01:27:20 ◼ ► phone is totally reasonable thing for them to have tried I would almost say [<a href="https://overcast.fm/+Btux-8l0o/5240">TS</a>]
01:27:26 ◼ ► sort of like with facebook and some of the individual sub apps you know little [<a href="https://overcast.fm/+Btux-8l0o/5246">TS</a>]
01:27:30 ◼ ► mini apps that they've made that didn't really take off but they were worthwhile [<a href="https://overcast.fm/+Btux-8l0o/5250">TS</a>]
01:27:33 ◼ ► experiments and then maybe there are things that they could learn that you [<a href="https://overcast.fm/+Btux-8l0o/5253">TS</a>]
01:27:37 ◼ ► know go into the facebook . app itself same way with amazon in the fire phone [<a href="https://overcast.fm/+Btux-8l0o/5257">TS</a>]
01:27:41 ◼ ► like the fact that was a real a real disaster in terms of how successful it [<a href="https://overcast.fm/+Btux-8l0o/5261">TS</a>]
01:27:47 ◼ ► was I don't it's not like they put any any kind of effort into that hurt them [<a href="https://overcast.fm/+Btux-8l0o/5267">TS</a>]
01:27:51 ◼ ► anywhere else and if it had taken off if they figured out a way to make it click [<a href="https://overcast.fm/+Btux-8l0o/5271">TS</a>]
01:27:56 ◼ ► that could have been a great idea [<a href="https://overcast.fm/+Btux-8l0o/5276">TS</a>]
01:27:59 ◼ ► yeah i remember was that the finish the first kindle fire tablet announcement [<a href="https://overcast.fm/+Btux-8l0o/5279">TS</a>]
01:28:08 ◼ ► and it was like an airplane hangar in LA or something or some event space on near [<a href="https://overcast.fm/+Btux-8l0o/5288">TS</a>]
01:28:14 ◼ ► an airport and i was i was sitting there and they were showing all these charts [<a href="https://overcast.fm/+Btux-8l0o/5294">TS</a>]
01:28:19 ◼ ► numbers on them basis and business starts right basis Jesse exactly and [<a href="https://overcast.fm/+Btux-8l0o/5299">TS</a>]
01:28:23 ◼ ► like you know this is Amazon was here and now it's here and you know a lot of [<a href="https://overcast.fm/+Btux-8l0o/5303">TS</a>]
01:28:27 ◼ ► really context free stuff and I was kinda zoning out but I week a kind of [<a href="https://overcast.fm/+Btux-8l0o/5307">TS</a>]
01:28:31 ◼ ► had an inkling at what they were going to announce and kind of the basic thing [<a href="https://overcast.fm/+Btux-8l0o/5311">TS</a>]
01:28:34 ◼ ► and I was and I was thinking to myself like if if they do this right it's just [<a href="https://overcast.fm/+Btux-8l0o/5314">TS</a>]
01:28:41 ◼ ► like a single a single account with access just everything like everything [<a href="https://overcast.fm/+Btux-8l0o/5321">TS</a>]
01:28:49 ◼ ► you could possibly want in your life i mean that's that's really really [<a href="https://overcast.fm/+Btux-8l0o/5329">TS</a>]
01:28:54 ◼ ► powerful this is what Apple has been trying to build piece by piece with [<a href="https://overcast.fm/+Btux-8l0o/5334">TS</a>]
01:28:57 ◼ ► iCloud and that just amazon had a lot of the other stuff that Apple didn't they [<a href="https://overcast.fm/+Btux-8l0o/5337">TS</a>]
01:29:01 ◼ ► were just coming to the same place from opposite ends of the spectrum and I [<a href="https://overcast.fm/+Btux-8l0o/5341">TS</a>]
01:29:05 ◼ ► thought that was a really valid thought to have you know a really valid effort [<a href="https://overcast.fm/+Btux-8l0o/5345">TS</a>]
01:29:10 ◼ ► to make as you mentioned to to kind of get there from their position whereas [<a href="https://overcast.fm/+Btux-8l0o/5350">TS</a>]
01:29:15 ◼ ► apples coming from a hardware maker and getting into the middle where its [<a href="https://overcast.fm/+Btux-8l0o/5355">TS</a>]
01:29:19 ◼ ► hardware in cloud working together and Amazon's coming from the cloud side and [<a href="https://overcast.fm/+Btux-8l0o/5359">TS</a>]
01:29:23 ◼ ► doing the same thing because they both company saw very well that that is the [<a href="https://overcast.fm/+Btux-8l0o/5363">TS</a>]
01:29:28 ◼ ► future of everything is that if you have a device that does not provide you [<a href="https://overcast.fm/+Btux-8l0o/5368">TS</a>]
01:29:33 ◼ ► access to everything that you need in your digital you know life on a server [<a href="https://overcast.fm/+Btux-8l0o/5373">TS</a>]
01:29:39 ◼ ► in the Midwest somewhere then it's just an empty shell to husk and as far as [<a href="https://overcast.fm/+Btux-8l0o/5379">TS</a>]
01:29:45 ◼ ► Amazon is concerned the shit the jelly filling is the important part and apples [<a href="https://overcast.fm/+Btux-8l0o/5385">TS</a>]
01:29:51 ◼ ► as Apple's concern the donut is the important part right and so they they [<a href="https://overcast.fm/+Btux-8l0o/5391">TS</a>]
01:29:55 ◼ ► just have different philosophies as to what the the mate the major minor is but [<a href="https://overcast.fm/+Btux-8l0o/5395">TS</a>]
01:30:01 ◼ ► they're going to the same place a jelly-filled doughnut you know and i [<a href="https://overcast.fm/+Btux-8l0o/5401">TS</a>]
01:30:04 ◼ ► think that there's plenty to still explore their and i really like even if [<a href="https://overcast.fm/+Btux-8l0o/5404">TS</a>]
01:30:09 ◼ ► I I'd know like Amazon scale back their their labs a lot of hardware labs and [<a href="https://overcast.fm/+Btux-8l0o/5409">TS</a>]
01:30:17 ◼ ► and kind of reach occurred and move things around and there's been a lot of [<a href="https://overcast.fm/+Btux-8l0o/5417">TS</a>]
01:30:20 ◼ ► I talked a lot of people who have come out of there and said it was like they [<a href="https://overcast.fm/+Btux-8l0o/5420">TS</a>]
01:30:24 ◼ ► were trying to run like an amazing innovation lab like a Johnny I've design [<a href="https://overcast.fm/+Btux-8l0o/5424">TS</a>]
01:30:27 ◼ ► studio but they're trying to run it with amazon efficiencies like you pay for [<a href="https://overcast.fm/+Btux-8l0o/5427">TS</a>]
01:30:32 ◼ ► like you know stuff like that like crappy desks and whatnot ask did you [<a href="https://overcast.fm/+Btux-8l0o/5432">TS</a>]
01:30:36 ◼ ► know your desk is made out of a door right exactly exactly like you know hey [<a href="https://overcast.fm/+Btux-8l0o/5436">TS</a>]
01:30:43 ◼ ► everybody's got their own style but I just don't think that works really well [<a href="https://overcast.fm/+Btux-8l0o/5443">TS</a>]
01:30:46 ◼ ► for that type of environment you know sometimes it matters you know how you [<a href="https://overcast.fm/+Btux-8l0o/5446">TS</a>]
01:30:50 ◼ ► feel about where you work that's just what you're doing but regardless i think [<a href="https://overcast.fm/+Btux-8l0o/5450">TS</a>]
01:30:55 ◼ ► that i would not be surprised with and take another stab at that you know it to [<a href="https://overcast.fm/+Btux-8l0o/5455">TS</a>]
01:30:59 ◼ ► kind of come out again from a slightly different angle to say look this thing [<a href="https://overcast.fm/+Btux-8l0o/5459">TS</a>]
01:31:05 ◼ ► is just a portal in the Amazon the specs don't even matter because they were like [<a href="https://overcast.fm/+Btux-8l0o/5465">TS</a>]
01:31:09 ◼ ► really we're talking all kind of look at this [<a href="https://overcast.fm/+Btux-8l0o/5469">TS</a>]
01:31:12 ◼ ► you know you're getting this for this there were high on the value right which [<a href="https://overcast.fm/+Btux-8l0o/5472">TS</a>]
01:31:15 ◼ ► is a very amazon thing you're getting this processor and this ram for this [<a href="https://overcast.fm/+Btux-8l0o/5475">TS</a>]
01:31:19 ◼ ► much money it's just half the price of our competitors or whatever right and I [<a href="https://overcast.fm/+Btux-8l0o/5479">TS</a>]
01:31:24 ◼ ► just don't think that people care that much and I don't think it matters you [<a href="https://overcast.fm/+Btux-8l0o/5484">TS</a>]
01:31:28 ◼ ► know it's just this is a thing that gets you all of your stuff that's it that's [<a href="https://overcast.fm/+Btux-8l0o/5488">TS</a>]
01:31:32 ◼ ► I think that there's that Amazon's interesting comparison to Apple to in [<a href="https://overcast.fm/+Btux-8l0o/5492">TS</a>]
01:31:38 ◼ ► terms of the bases charts and that for as secretive as Apple is about it [<a href="https://overcast.fm/+Btux-8l0o/5498">TS</a>]
01:31:43 ◼ ► future products and they are famously you know the most secretive company in [<a href="https://overcast.fm/+Btux-8l0o/5503">TS</a>]
01:31:47 ◼ ► the industry when it comes to what they're working on our least they try to [<a href="https://overcast.fm/+Btux-8l0o/5507">TS</a>]
01:31:50 ◼ ► be historically there actually there what they but they've released and what [<a href="https://overcast.fm/+Btux-8l0o/5510">TS</a>]
01:31:55 ◼ ► they continue to release in their quarterly financial statements is [<a href="https://overcast.fm/+Btux-8l0o/5515">TS</a>]
01:31:59 ◼ ► actually pretty open but that's what makes the fact that they set it in [<a href="https://overcast.fm/+Btux-8l0o/5519">TS</a>]
01:32:03 ◼ ► advance so that it wouldn't come as a surprise but that they're not going to [<a href="https://overcast.fm/+Btux-8l0o/5523">TS</a>]
01:32:07 ◼ ► release sales figures for Apple watch different and I can't help but think [<a href="https://overcast.fm/+Btux-8l0o/5527">TS</a>]
01:32:12 ◼ ► that part of it is that they look at amazon and the fact that Amazon doesn't [<a href="https://overcast.fm/+Btux-8l0o/5532">TS</a>]
01:32:16 ◼ ► really doesn't break anything down [<a href="https://overcast.fm/+Btux-8l0o/5536">TS</a>]
01:32:18 ◼ ► they just see here's our revenue here's our prophet and they'll say where [<a href="https://overcast.fm/+Btux-8l0o/5538">TS</a>]
01:32:21 ◼ ► something's are up or whatever but they don't announce you know actual down put [<a href="https://overcast.fm/+Btux-8l0o/5541">TS</a>]
01:32:28 ◼ ► I can't help but think that Apple executive team looks at that and says [<a href="https://overcast.fm/+Btux-8l0o/5548">TS</a>]
01:32:35 ◼ ► yeah I think it would be the amazing scenario for them to feel like I don't [<a href="https://overcast.fm/+Btux-8l0o/5555">TS</a>]
01:32:42 ◼ ► yeah that was examples ever the most of the day with the watch yeah that's [<a href="https://overcast.fm/+Btux-8l0o/5562">TS</a>]
01:32:46 ◼ ► exactly what they did with the watch the day we sold the most-watched ever how [<a href="https://overcast.fm/+Btux-8l0o/5566">TS</a>]
01:32:53 ◼ ► all good great excellently did a good job keep it up [<a href="https://overcast.fm/+Btux-8l0o/5573">TS</a>]
01:32:57 ◼ ► yeah i mean i think they do get hold of different standards I i think the Amazon [<a href="https://overcast.fm/+Btux-8l0o/5577">TS</a>]
01:33:03 ◼ ► sort of set themselves up for that but never ever ever entertaining the numbers [<a href="https://overcast.fm/+Btux-8l0o/5583">TS</a>]
01:33:08 ◼ ► thing but i also think that because of the expectations people have for amazon [<a href="https://overcast.fm/+Btux-8l0o/5588">TS</a>]
01:33:13 ◼ ► growth AKA a huge revenue growth flatline profits you know I think [<a href="https://overcast.fm/+Btux-8l0o/5593">TS</a>]
01:33:20 ◼ ► somebody tweeted like a hammer was that maybe matthew Yglesias to and chart from [<a href="https://overcast.fm/+Btux-8l0o/5600">TS</a>]
01:33:25 ◼ ► the Financial Times I think I thought it was something we can say retreated but [<a href="https://overcast.fm/+Btux-8l0o/5605">TS</a>]
01:33:29 ◼ ► if he did better with faces a i love this chart it was just that the prophets [<a href="https://overcast.fm/+Btux-8l0o/5609">TS</a>]
01:33:36 ◼ ► a pink line that just dribbles along the bottom there's zero like flew 50 and the [<a href="https://overcast.fm/+Btux-8l0o/5616">TS</a>]
01:33:42 ◼ ► revenues equip straight up 200 you know right i'm a million that guess but it's [<a href="https://overcast.fm/+Btux-8l0o/5622">TS</a>]
01:33:47 ◼ ► it's pretty crazy that they are able to get away with that but it is about [<a href="https://overcast.fm/+Btux-8l0o/5627">TS</a>]
01:33:52 ◼ ► alright it's about setting yourself up and in this long-term story that Amazon [<a href="https://overcast.fm/+Btux-8l0o/5632">TS</a>]
01:33:58 ◼ ► feels and thinks of itself as a young company as a like or just getting [<a href="https://overcast.fm/+Btux-8l0o/5638">TS</a>]
01:34:03 ◼ ► started over like we're just starting to get into like our teen years and I mean [<a href="https://overcast.fm/+Btux-8l0o/5643">TS</a>]
01:34:09 ◼ ► like they're they're raring to go and this is just beginning [<a href="https://overcast.fm/+Btux-8l0o/5649">TS</a>]
01:34:12 ◼ ► like all of that is his message externally internally and you know it's [<a href="https://overcast.fm/+Btux-8l0o/5652">TS</a>]
01:34:17 ◼ ► sort of like to stay hungry thing right [<a href="https://overcast.fm/+Btux-8l0o/5657">TS</a>]
01:34:19 ◼ ► no we don't want to feel complacent or whatever but it also allows them to [<a href="https://overcast.fm/+Btux-8l0o/5659">TS</a>]
01:34:24 ◼ ► maybe excuses the wrong word but i'm gonna use it allows them to excuse that [<a href="https://overcast.fm/+Btux-8l0o/5664">TS</a>]
01:34:28 ◼ ► particular differential between the growth and profits by saying look we're [<a href="https://overcast.fm/+Btux-8l0o/5668">TS</a>]
01:34:34 ◼ ► we don't yet serve every person on earth wherein our growth phase you know and i [<a href="https://overcast.fm/+Btux-8l0o/5674">TS</a>]
01:34:39 ◼ ► think that's a very very interesting thing for them to be able to get away [<a href="https://overcast.fm/+Btux-8l0o/5679">TS</a>]
01:34:43 ◼ ► with its hundred percent unique in that [<a href="https://overcast.fm/+Btux-8l0o/5683">TS</a>]
01:34:46 ◼ ► lexicon of tech companies out there [<a href="https://overcast.fm/+Btux-8l0o/5686">TS</a>]
01:34:52 ◼ ► well said let me take this break and and thank our third and final sponsor the [<a href="https://overcast.fm/+Btux-8l0o/5692">TS</a>]
01:34:56 ◼ ► show it's our good friend Casper Casper is an online retailer of premium [<a href="https://overcast.fm/+Btux-8l0o/5696">TS</a>]
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01:35:05 ◼ ► competitors when you go into a regular mattress store the mattress industry has [<a href="https://overcast.fm/+Btux-8l0o/5705">TS</a>]
01:35:09 ◼ ► inherently force customers into paying the Tory ously hi markups for incredibly [<a href="https://overcast.fm/+Btux-8l0o/5709">TS</a>]
01:35:14 ◼ ► confusing lineups of mattresses they do all sorts of things that regular [<a href="https://overcast.fm/+Btux-8l0o/5714">TS</a>]
01:35:19 ◼ ► mattress company students for if you go into mattress store a and you make a [<a href="https://overcast.fm/+Btux-8l0o/5719">TS</a>]
01:35:22 ◼ ► list of like the three mattresses from the company that you're interested in [<a href="https://overcast.fm/+Btux-8l0o/5722">TS</a>]
01:35:26 ◼ ► and then you go to another store to see if we can compare the prices the [<a href="https://overcast.fm/+Btux-8l0o/5726">TS</a>]
01:35:29 ◼ ► mattresses have different names even though they're like the same thing as in [<a href="https://overcast.fm/+Btux-8l0o/5729">TS</a>]
01:35:32 ◼ ► another store they sell each one to each retailer with different names to [<a href="https://overcast.fm/+Btux-8l0o/5732">TS</a>]
01:35:35 ◼ ► purposefully make it hard to compare really really just a rotten rotten [<a href="https://overcast.fm/+Btux-8l0o/5735">TS</a>]
01:35:39 ◼ ► practice and it's a real pain in the ass to buy a mattress Casper is trying to [<a href="https://overcast.fm/+Btux-8l0o/5739">TS</a>]
01:35:44 ◼ ► revolutionize the mattress industry by just doing it a completely direct and [<a href="https://overcast.fm/+Btux-8l0o/5744">TS</a>]
01:35:50 ◼ ► completely non confusing way so they sell direct number one that cuts the [<a href="https://overcast.fm/+Btux-8l0o/5750">TS</a>]
01:35:55 ◼ ► price of the mattress dramatically because you buy it right from them you [<a href="https://overcast.fm/+Btux-8l0o/5755">TS</a>]
01:35:58 ◼ ► don't go to a retailer and there's no wholesale you know markup or anything [<a href="https://overcast.fm/+Btux-8l0o/5758">TS</a>]
01:36:03 ◼ ► like that the quality what Casper's mattresses provide resilience long [<a href="https://overcast.fm/+Btux-8l0o/5763">TS</a>]
01:36:09 ◼ ► lasting support comfort and it's do you don't have to choose from like a [<a href="https://overcast.fm/+Btux-8l0o/5769">TS</a>]
01:36:14 ◼ ► confusing array of what type of mattress you want [<a href="https://overcast.fm/+Btux-8l0o/5774">TS</a>]
01:36:17 ◼ ► they've made one type of mattress it's a hybrid mattress that combines premium [<a href="https://overcast.fm/+Btux-8l0o/5777">TS</a>]
01:36:21 ◼ ► latex foam with memory foam and it gives you what they call just the right bounce [<a href="https://overcast.fm/+Btux-8l0o/5781">TS</a>]
01:36:26 ◼ ► just the right sink its nnn in a way that you're never gonna be able to tell [<a href="https://overcast.fm/+Btux-8l0o/5786">TS</a>]
01:36:31 ◼ ► by just laying on a mattress in a retail store for 30 seconds and saying I guess [<a href="https://overcast.fm/+Btux-8l0o/5791">TS</a>]
01:36:36 ◼ ► this is a mattress that's been engineered to give you a great night [<a href="https://overcast.fm/+Btux-8l0o/5796">TS</a>]
01:36:38 ◼ ► sleep trust mattress experts right you normal people buy a mattress once every [<a href="https://overcast.fm/+Btux-8l0o/5798">TS</a>]
01:36:44 ◼ ► you don't know five years ten years something like that [<a href="https://overcast.fm/+Btux-8l0o/5804">TS</a>]
01:36:47 ◼ ► how are you going to become an expert buying a mattress if that's how often [<a href="https://overcast.fm/+Btux-8l0o/5807">TS</a>]
01:36:50 ◼ ► you try them out these are engineers who did like devoted their life they've got [<a href="https://overcast.fm/+Btux-8l0o/5810">TS</a>]
01:36:54 ◼ ► you know mattress engineers Casper let them just do it for you [<a href="https://overcast.fm/+Btux-8l0o/5814">TS</a>]
01:36:58 ◼ ► regular mattresses often cost well over fifteen hundred dollars casper [<a href="https://overcast.fm/+Btux-8l0o/5818">TS</a>]
01:37:03 ◼ ► mattresses here's their prices $500 for twin size 604 twin XL 754 full 854 queen [<a href="https://overcast.fm/+Btux-8l0o/5823">TS</a>]
01:37:10 ◼ ► and just nine hundred fifty bucks for a king-size mattress now they definitely [<a href="https://overcast.fm/+Btux-8l0o/5830">TS</a>]
01:37:15 ◼ ► understand that buying a mattress online can have customers wondering how that's [<a href="https://overcast.fm/+Btux-8l0o/5835">TS</a>]
01:37:19 ◼ ► even possible number one because they eat they build a matter of these this [<a href="https://overcast.fm/+Btux-8l0o/5839">TS</a>]
01:37:23 ◼ ► this combination of latex foam and memory foam they can pack the mattress [<a href="https://overcast.fm/+Btux-8l0o/5843">TS</a>]
01:37:28 ◼ ► into what for a mattress is a remarkably small box so shipping they don't ship [<a href="https://overcast.fm/+Btux-8l0o/5848">TS</a>]
01:37:33 ◼ ► mattress size boxes they ship these little sort of dorm room refrigerator [<a href="https://overcast.fm/+Btux-8l0o/5853">TS</a>]
01:37:37 ◼ ► size boxes shows up here at your house you put in a rumor you want and you open [<a href="https://overcast.fm/+Btux-8l0o/5857">TS</a>]
01:37:42 ◼ ► it up according to instructions and then it just sucks air in from your room and [<a href="https://overcast.fm/+Btux-8l0o/5862">TS</a>]
01:37:45 ◼ ► all the sudden it goes from being this little box to being a mattress on it's [<a href="https://overcast.fm/+Btux-8l0o/5865">TS</a>]
01:37:50 ◼ ► completely risk-free so number one shipping is easy you have to worry about [<a href="https://overcast.fm/+Btux-8l0o/5870">TS</a>]
01:37:55 ◼ ► it number two what if you don't actually like what if you listen to me and tell [<a href="https://overcast.fm/+Btux-8l0o/5875">TS</a>]
01:37:58 ◼ ► you that has just the right sink just the right balance and then you get this [<a href="https://overcast.fm/+Btux-8l0o/5878">TS</a>]
01:38:01 ◼ ► in your bedroom and you're like this doesn't have the right sink doesn't have [<a href="https://overcast.fm/+Btux-8l0o/5881">TS</a>]
01:38:04 ◼ ► I don't like it they give you a hundred day . where if you don't like it did [<a href="https://overcast.fm/+Btux-8l0o/5884">TS</a>]
01:38:11 ◼ ► they'll just take it away for free free return can all your money back no [<a href="https://overcast.fm/+Btux-8l0o/5891">TS</a>]
01:38:15 ◼ ► questions asked no hard sell up to a hundred days you got threats over three [<a href="https://overcast.fm/+Btux-8l0o/5895">TS</a>]
01:38:19 ◼ ► months where you can just sleep on it every night and decide whether you [<a href="https://overcast.fm/+Btux-8l0o/5899">TS</a>]
01:38:23 ◼ ► actually like it whether it's actually as good a mattress as I'm telling you [<a href="https://overcast.fm/+Btux-8l0o/5903">TS</a>]
01:38:27 ◼ ► that it is i think in the when they first started sponsoring the show that [<a href="https://overcast.fm/+Btux-8l0o/5907">TS</a>]
01:38:30 ◼ ► was like a lower number like 60 days or something like that and they've upped it [<a href="https://overcast.fm/+Btux-8l0o/5910">TS</a>]
01:38:34 ◼ ► to a hundred days because that's how few people were sending back these [<a href="https://overcast.fm/+Btux-8l0o/5914">TS</a>]
01:38:38 ◼ ► so here's what you get this is just win-win all around you get a great [<a href="https://overcast.fm/+Btux-8l0o/5918">TS</a>]
01:38:43 ◼ ► mattress you save tons of time versus going out and buying on retail its way [<a href="https://overcast.fm/+Btux-8l0o/5923">TS</a>]
01:38:50 ◼ ► ah and you have no risk so you get a great mattress at a great price and you [<a href="https://overcast.fm/+Btux-8l0o/5930">TS</a>]
01:38:54 ◼ ► save lots of time and you have no risk so you can't lose [<a href="https://overcast.fm/+Btux-8l0o/5934">TS</a>]
01:39:00 ◼ ► casper mattresses are made in America right here in United States so where do [<a href="https://overcast.fm/+Btux-8l0o/5940">TS</a>]
01:39:05 ◼ ► you go to find out more go to Casper calm / the talkshow Casper calm / the [<a href="https://overcast.fm/+Btux-8l0o/5945">TS</a>]
01:39:11 ◼ ► talk show and just by using that link you will get 50 bucks towards any [<a href="https://overcast.fm/+Btux-8l0o/5951">TS</a>]
01:39:17 ◼ ► mattress you purchase so you'll save money and don't know you came from the [<a href="https://overcast.fm/+Btux-8l0o/5957">TS</a>]
01:39:20 ◼ ► show at casper dot-com / the talk show anything is going to talk about before [<a href="https://overcast.fm/+Btux-8l0o/5960">TS</a>]
01:39:27 ◼ ► we talk about our bourbon collections you know one thing we didn't talk about [<a href="https://overcast.fm/+Btux-8l0o/5967">TS</a>]
01:39:32 ◼ ► with amazon is the echo which i think is actually super important to them maybe [<a href="https://overcast.fm/+Btux-8l0o/5972">TS</a>]
01:39:38 ◼ ► not you know like monetarily yet but i think it's actually very very Amazon II [<a href="https://overcast.fm/+Btux-8l0o/5978">TS</a>]
01:39:43 ◼ ► have you played with that thing at all you know i haven't I I kiss you had to [<a href="https://overcast.fm/+Btux-8l0o/5983">TS</a>]
01:39:47 ◼ ► sign up for it and then again on a list and I didn't feel like doing it and I [<a href="https://overcast.fm/+Btux-8l0o/5987">TS</a>]
01:39:50 ◼ ► wish I had because I wish I had one [<a href="https://overcast.fm/+Btux-8l0o/5990">TS</a>]
01:39:53 ◼ ► oh yeah i mean that the integrations are starting to really kick into gear now [<a href="https://overcast.fm/+Btux-8l0o/5993">TS</a>]
01:39:58 ◼ ► like you you know if it works with it so you can tell Alexa which is the [<a href="https://overcast.fm/+Btux-8l0o/5998">TS</a>]
01:40:04 ◼ ► assistant named if they've chosen these are all women why are the women they're [<a href="https://overcast.fm/+Btux-8l0o/6004">TS</a>]
01:40:08 ◼ ► all women in America is actually different it's actually a have to find [<a href="https://overcast.fm/+Btux-8l0o/6008">TS</a>]
01:40:12 ◼ ► the link but it's actually interesting control thing [<a href="https://overcast.fm/+Btux-8l0o/6012">TS</a>]
01:40:14 ◼ ► it's a cultural thing around the world hmm interesting [<a href="https://overcast.fm/+Btux-8l0o/6014">TS</a>]
01:40:18 ◼ ► now look at that sounds interesting yeah so yeah you tell her way you know turn [<a href="https://overcast.fm/+Btux-8l0o/6018">TS</a>]
01:40:26 ◼ ► whatever like the new thing I think is even built into amazon's thing but it [<a href="https://overcast.fm/+Btux-8l0o/6026">TS</a>]
01:40:29 ◼ ► the external external integrations are are growing like you're just being a [<a href="https://overcast.fm/+Btux-8l0o/6029">TS</a>]
01:40:33 ◼ ► larger than our larger number of external apps or hardware supporting it [<a href="https://overcast.fm/+Btux-8l0o/6033">TS</a>]
01:40:38 ◼ ► so you can just basically you know computer bring me the news or computer [<a href="https://overcast.fm/+Btux-8l0o/6038">TS</a>]
01:40:44 ◼ ► what temperature is it you know things like that and i think that's a pretty [<a href="https://overcast.fm/+Btux-8l0o/6044">TS</a>]
01:40:48 ◼ ► compelling use case and the hey Siri thing obviously in the iphone is Apple's [<a href="https://overcast.fm/+Btux-8l0o/6048">TS</a>]
01:40:53 ◼ ► approach to that and then amazon doesn't have obviously they don't have a fire [<a href="https://overcast.fm/+Btux-8l0o/6053">TS</a>]
01:40:58 ◼ ► fun and every home so they can't do that [<a href="https://overcast.fm/+Btux-8l0o/6058">TS</a>]
01:41:01 ◼ ► uh so they had to go this route and it's sort of like an ordering thing you can [<a href="https://overcast.fm/+Btux-8l0o/6061">TS</a>]
01:41:06 ◼ ► order of course stuff from Amazon with that and then you can ask it things just [<a href="https://overcast.fm/+Btux-8l0o/6066">TS</a>]
01:41:11 ◼ ► seems like a really really cool thing [<a href="https://overcast.fm/+Btux-8l0o/6071">TS</a>]
01:41:13 ◼ ► bc there's tons of creep factor too but it seems like a really cool thing [<a href="https://overcast.fm/+Btux-8l0o/6073">TS</a>]
01:41:17 ◼ ► yeah and I wonder at in a broad perspective whether or not you know and [<a href="https://overcast.fm/+Btux-8l0o/6077">TS</a>]
01:41:22 ◼ ► clearly that's that this sort of AI base interface you know conversational way I [<a href="https://overcast.fm/+Btux-8l0o/6082">TS</a>]
01:41:28 ◼ ► you know it's it's you know it's the house and 2001 really is that the end [<a href="https://overcast.fm/+Btux-8l0o/6088">TS</a>]
01:41:33 ◼ ► goal where you have a computer that is a fully functioning or seems like a fully [<a href="https://overcast.fm/+Btux-8l0o/6093">TS</a>]
01:41:37 ◼ ► functional extension it attention person that you can communicate with and that [<a href="https://overcast.fm/+Btux-8l0o/6097">TS</a>]
01:41:42 ◼ ► you don't have to think about structuring your commands in a certain [<a href="https://overcast.fm/+Btux-8l0o/6102">TS</a>]
01:41:44 ◼ ► syntax or knowing that you can only you can ask about sports and weather and [<a href="https://overcast.fm/+Btux-8l0o/6104">TS</a>]
01:41:50 ◼ ► news but you can't really just you know talk to it and a conversation with that [<a href="https://overcast.fm/+Btux-8l0o/6110">TS</a>]
01:41:55 ◼ ► to where you can where you can just talk to it the way you would talk to a person [<a href="https://overcast.fm/+Btux-8l0o/6115">TS</a>]
01:41:59 ◼ ► that clearly that's the way a lot of this stuff is going i mean it's it's [<a href="https://overcast.fm/+Btux-8l0o/6119">TS</a>]
01:42:04 ◼ ► apples doing a Google is doing in amazon's doing it [<a href="https://overcast.fm/+Btux-8l0o/6124">TS</a>]
01:42:07 ◼ ► I wonder at a basic level it if it's better to just have a device like Alexa [<a href="https://overcast.fm/+Btux-8l0o/6127">TS</a>]
01:42:14 ◼ ► where that's the only interface as opposed to the way that android phones [<a href="https://overcast.fm/+Btux-8l0o/6134">TS</a>]
01:42:21 ◼ ► ok Google commands in the way that hey Siri is being added to I'm sorry for him [<a href="https://overcast.fm/+Btux-8l0o/6141">TS</a>]
01:42:27 ◼ ► every time we've talked about this I'm surprised it didn't make someone call my [<a href="https://overcast.fm/+Btux-8l0o/6147">TS</a>]
01:42:31 ◼ ► phone is right here next to me and it didn't just make a policy to say it in a [<a href="https://overcast.fm/+Btux-8l0o/6151">TS</a>]
01:42:35 ◼ ► weird voice be like and so when you activate your highest theory when you [<a href="https://overcast.fm/+Btux-8l0o/6155">TS</a>]
01:42:39 ◼ ► say that say those magic words whether there's a limit to $MONEY for a device [<a href="https://overcast.fm/+Btux-8l0o/6159">TS</a>]
01:42:45 ◼ ► that's fundamentally about a home screen full of apps and you go and launch an [<a href="https://overcast.fm/+Btux-8l0o/6165">TS</a>]
01:42:49 ◼ ► app and go back to the home screen go to another app which is a great its you [<a href="https://overcast.fm/+Btux-8l0o/6169">TS</a>]
01:42:54 ◼ ► know obviously been great for the last 10 years for the iphone whether or not [<a href="https://overcast.fm/+Btux-8l0o/6174">TS</a>]
01:42:57 ◼ ► there's a limit to how how good the Serie functions can be for a [<a href="https://overcast.fm/+Btux-8l0o/6177">TS</a>]
01:43:02 ◼ ► conversational interface for the phone on a device that's fundamentally [<a href="https://overcast.fm/+Btux-8l0o/6182">TS</a>]
01:43:05 ◼ ► app-based who you are you talking about the silos of data [<a href="https://overcast.fm/+Btux-8l0o/6185">TS</a>]
01:43:11 ◼ ► well yes i love the data and just whether or not it's it's never going to [<a href="https://overcast.fm/+Btux-8l0o/6191">TS</a>]
01:43:15 ◼ ► be as good as it could be just because it's it it's just never it just never [<a href="https://overcast.fm/+Btux-8l0o/6195">TS</a>]
01:43:21 ◼ ► works out to glom and tall eyes miso constraints because of the constraints [<a href="https://overcast.fm/+Btux-8l0o/6201">TS</a>]
01:43:27 ◼ ► as it has to be right that's what I think yeah maybe yeah yeah maybe I mean [<a href="https://overcast.fm/+Btux-8l0o/6207">TS</a>]
01:43:31 ◼ ► I think that the election thing is just the tip of the iceberg and you know of [<a href="https://overcast.fm/+Btux-8l0o/6211">TS</a>]
01:43:35 ◼ ► course a Syrian ok Google do play into that too but a lot of these functions [<a href="https://overcast.fm/+Btux-8l0o/6215">TS</a>]
01:43:40 ◼ ► are going to be massively improved by the introduction and application of AI [<a href="https://overcast.fm/+Btux-8l0o/6220">TS</a>]
01:43:47 ◼ ► right i think a is very you know it's kicking into high gear right now it's [<a href="https://overcast.fm/+Btux-8l0o/6227">TS</a>]
01:43:52 ◼ ► there's tons and tons of heat in the startup world about AI I'd like to refer [<a href="https://overcast.fm/+Btux-8l0o/6232">TS</a>]
01:43:58 ◼ ► to a I and I'm you know forgive me somebody else's probably said this more [<a href="https://overcast.fm/+Btux-8l0o/6238">TS</a>]
01:44:02 ◼ ► eloquently in the past i just haven't come across it but I I'd like to view it [<a href="https://overcast.fm/+Btux-8l0o/6242">TS</a>]
01:44:06 ◼ ► as a technology that is additive thank you por AI into things and it makes [<a href="https://overcast.fm/+Btux-8l0o/6246">TS</a>]
01:44:12 ◼ ► whereas opposed to some other technologies are displacing technologies [<a href="https://overcast.fm/+Btux-8l0o/6252">TS</a>]
01:44:15 ◼ ► they supplant or replace older things right you don't still keep a calculator [<a href="https://overcast.fm/+Btux-8l0o/6255">TS</a>]
01:44:20 ◼ ► around and put AI in it you just use your phone your phone as a calculator in [<a href="https://overcast.fm/+Btux-8l0o/6260">TS</a>]
01:44:24 ◼ ► it but not that replaced your calculator placed your camera I replaced your [<a href="https://overcast.fm/+Btux-8l0o/6264">TS</a>]
01:44:28 ◼ ► whatever but hey I when you it's a technology and when you do put it our [<a href="https://overcast.fm/+Btux-8l0o/6268">TS</a>]
01:44:34 ◼ ► and a disciplinary issue to color but when you put it into things it makes [<a href="https://overcast.fm/+Btux-8l0o/6274">TS</a>]
01:44:38 ◼ ► things better and better able to understand better able to contextualize [<a href="https://overcast.fm/+Btux-8l0o/6278">TS</a>]
01:44:41 ◼ ► your wishes and desires so it improves their functionality so something like [<a href="https://overcast.fm/+Btux-8l0o/6281">TS</a>]
01:44:46 ◼ ► hey Siri with a fully functioning AI component not just like bits and bobs of [<a href="https://overcast.fm/+Btux-8l0o/6286">TS</a>]
01:44:51 ◼ ► a theory applied to a chatbot ER applied to you know finding information but like [<a href="https://overcast.fm/+Btux-8l0o/6291">TS</a>]
01:44:58 ◼ ► a really I system i mean i think that's pretty exciting and something like Alexa [<a href="https://overcast.fm/+Btux-8l0o/6298">TS</a>]
01:45:02 ◼ ► allows you to take full advantage of that because it does say like what this [<a href="https://overcast.fm/+Btux-8l0o/6302">TS</a>]
01:45:06 ◼ ► is the only way you can use me man like you just talk to me because I can I can [<a href="https://overcast.fm/+Btux-8l0o/6306">TS</a>]
01:45:10 ◼ ► handle it you know i can get you there from here and that that future seems [<a href="https://overcast.fm/+Btux-8l0o/6310">TS</a>]
01:45:15 ◼ ► very very compelling and if amazon wants to be in control of your home and in [<a href="https://overcast.fm/+Btux-8l0o/6315">TS</a>]
01:45:20 ◼ ► control of the goods that in services that come in and out of your home then I [<a href="https://overcast.fm/+Btux-8l0o/6320">TS</a>]
01:45:24 ◼ ► think that's a great place for them to be is right on your countertop right [<a href="https://overcast.fm/+Btux-8l0o/6324">TS</a>]
01:45:28 ◼ ► yeah I don't do you have one of the house now i don't i'm talking about it [<a href="https://overcast.fm/+Btux-8l0o/6328">TS</a>]
01:45:34 ◼ ► all out but i don't have 1i don't have literally it's just like I've seen other [<a href="https://overcast.fm/+Btux-8l0o/6334">TS</a>]
01:45:37 ◼ ► ones in use and you know kind of dicked around and it's just [<a href="https://overcast.fm/+Btux-8l0o/6337">TS</a>]
01:45:40 ◼ ► seems really cool i just haven't gotten around to ordering one because I'm we [<a href="https://overcast.fm/+Btux-8l0o/6340">TS</a>]
01:45:44 ◼ ► use it we have this Amazon dash buttons like the ones you're talking about where [<a href="https://overcast.fm/+Btux-8l0o/6344">TS</a>]
01:45:47 ◼ ► I'm like I'm good with those like I walked by my cat cabinet like Arnie [<a href="https://overcast.fm/+Btux-8l0o/6347">TS</a>]
01:45:50 ◼ ► kitty litter and I just punch it [<a href="https://overcast.fm/+Btux-8l0o/6350">TS</a>]
01:45:52 ◼ ► you know Jonas loves the Amazon dash buttons and so he like yeah but it's a [<a href="https://overcast.fm/+Btux-8l0o/6352">TS</a>]
01:45:57 ◼ ► and he's either really is 12 so he's is you know he's not super young and he's a [<a href="https://overcast.fm/+Btux-8l0o/6357">TS</a>]
01:46:03 ◼ ► relatively discipline kid we've never really had problems with him you know [<a href="https://overcast.fm/+Btux-8l0o/6363">TS</a>]
01:46:07 ◼ ► doing anything out of control or you know like you know like trusting him [<a href="https://overcast.fm/+Btux-8l0o/6367">TS</a>]
01:46:12 ◼ ► like with something like that but it's so appealing to him he really wants to [<a href="https://overcast.fm/+Btux-8l0o/6372">TS</a>]
01:46:17 ◼ ► press the button and then he's like kind of press it again it was like no no you [<a href="https://overcast.fm/+Btux-8l0o/6377">TS</a>]
01:46:21 ◼ ► cannot like like if we do not need more baby wipes right it's like will let you [<a href="https://overcast.fm/+Btux-8l0o/6381">TS</a>]
01:46:28 ◼ ► do it once but like opening the the door just a bit to let him click the button [<a href="https://overcast.fm/+Btux-8l0o/6388">TS</a>]
01:46:32 ◼ ► once it's not good because he wants to he just wants to go click the quickly [<a href="https://overcast.fm/+Btux-8l0o/6392">TS</a>]
01:46:36 ◼ ► click very strange thing you want right right and I kind of enjoyed it a little [<a href="https://overcast.fm/+Btux-8l0o/6396">TS</a>]
01:46:41 ◼ ► bit because I kind of would like to to I would just like to see like 37 cases a [<a href="https://overcast.fm/+Btux-8l0o/6401">TS</a>]
01:46:47 ◼ ► paper towel show up at all right exactly like well i guess going to buy paper [<a href="https://overcast.fm/+Btux-8l0o/6407">TS</a>]
01:46:53 ◼ ► towels prayer like it would be of it would be a fun thing to have delivered [<a href="https://overcast.fm/+Btux-8l0o/6413">TS</a>]
01:46:59 ◼ ► yeah like well you have that a 50-gallon double loop so you're trying to clean it [<a href="https://overcast.fm/+Btux-8l0o/6419">TS</a>]
01:47:03 ◼ ► up with oh so sorry nei dik rest on that but I just thought that I think that's [<a href="https://overcast.fm/+Btux-8l0o/6423">TS</a>]
01:47:10 ◼ ► an interesting bit of their business [<a href="https://overcast.fm/+Btux-8l0o/6430">TS</a>]
01:47:11 ◼ ► I'll i definitely agree and I think I either the other thing that it has is ok [<a href="https://overcast.fm/+Btux-8l0o/6431">TS</a>]
01:47:17 ◼ ► so they try would we talk about that they tried to make a phone and they [<a href="https://overcast.fm/+Btux-8l0o/6437">TS</a>]
01:47:21 ◼ ► well maybe the phone business is over in terms of these little for 25 inch pieces [<a href="https://overcast.fm/+Btux-8l0o/6441">TS</a>]
01:47:28 ◼ ► of touch screen glass that go in our pocket and the answer is it's the iphone [<a href="https://overcast.fm/+Btux-8l0o/6448">TS</a>]
01:47:32 ◼ ► and android and that's right that's who you know those are the two that that one [<a href="https://overcast.fm/+Btux-8l0o/6452">TS</a>]
01:47:38 ◼ ► what's the next thing the next thing you know in terms of hey what about like [<a href="https://overcast.fm/+Btux-8l0o/6458">TS</a>]
01:47:43 ◼ ► ubiquitous computer that you just speak to that there is no winner and that yet [<a href="https://overcast.fm/+Btux-8l0o/6463">TS</a>]
01:47:47 ◼ ► and so then it's you know that's open territory where they still have a chance [<a href="https://overcast.fm/+Btux-8l0o/6467">TS</a>]
01:47:50 ◼ ► to win whereas the touchscreen interface that you know is on the piece of glass [<a href="https://overcast.fm/+Btux-8l0o/6470">TS</a>]
01:47:55 ◼ ► that you carry in your pocket too late [<a href="https://overcast.fm/+Btux-8l0o/6475">TS</a>]
01:47:59 ◼ ► yep I think you might be right I it's hard at this point to foresee anybody [<a href="https://overcast.fm/+Btux-8l0o/6479">TS</a>]
01:48:05 ◼ ► really chipping a major chunk out of that particular business but there are [<a href="https://overcast.fm/+Btux-8l0o/6485">TS</a>]
01:48:09 ◼ ► plenty of other businesses and plenty of other ways for people to interact with [<a href="https://overcast.fm/+Btux-8l0o/6489">TS</a>]
01:48:13 ◼ ► you know I like I set of data data farm somewhere and in idaho so there's no [<a href="https://overcast.fm/+Btux-8l0o/6493">TS</a>]
01:48:19 ◼ ► guarantee that the pocket computer is the only interface that were ever going [<a href="https://overcast.fm/+Btux-8l0o/6499">TS</a>]
01:48:24 ◼ ► to have that that really has a enormous effect on the market so i think the [<a href="https://overcast.fm/+Btux-8l0o/6504">TS</a>]
01:48:28 ◼ ► people's best efforts are placed elsewhere i linked to a couple pieces [<a href="https://overcast.fm/+Btux-8l0o/6508">TS</a>]
01:48:31 ◼ ► and last few days one from tom warren at the verge and then Paul Thurrott piece [<a href="https://overcast.fm/+Btux-8l0o/6511">TS</a>]
01:48:37 ◼ ► hey I think windows phone might it might be time to just call it you know call it [<a href="https://overcast.fm/+Btux-8l0o/6517">TS</a>]
01:48:42 ◼ ► I you know it's funny I i feel like the PC link to the at the verge maybe I was [<a href="https://overcast.fm/+Btux-8l0o/6522">TS</a>]
01:48:48 ◼ ► too flippin I didn't want to come across as as gloating or you know happy about [<a href="https://overcast.fm/+Btux-8l0o/6528">TS</a>]
01:48:53 ◼ ► it if anything I'm a little sad like and I kind of feel the same way about [<a href="https://overcast.fm/+Btux-8l0o/6533">TS</a>]
01:48:56 ◼ ► Windows Phone that I felt about webos the palm touchscreen thing which was [<a href="https://overcast.fm/+Btux-8l0o/6536">TS</a>]
01:49:01 ◼ ► that this is clearly nicely enough designed that if ya if market share were [<a href="https://overcast.fm/+Btux-8l0o/6541">TS</a>]
01:49:07 ◼ ► distributed fairly on the basis of design quality it did I don't know where [<a href="https://overcast.fm/+Btux-8l0o/6547">TS</a>]
01:49:13 ◼ ► the what number Windows Phone would have wound up with but it would have been a [<a href="https://overcast.fm/+Btux-8l0o/6553">TS</a>]
01:49:17 ◼ ► big enough number that it was healthy platform like maybe it still would have [<a href="https://overcast.fm/+Btux-8l0o/6557">TS</a>]
01:49:21 ◼ ► been third place but it it wouldn't have been you know would have been like third [<a href="https://overcast.fm/+Btux-8l0o/6561">TS</a>]
01:49:25 ◼ ► place with a different distance chunk of that pie and that's just not how it's [<a href="https://overcast.fm/+Btux-8l0o/6565">TS</a>]
01:49:31 ◼ ► just not you know and that famously that's big [<a href="https://overcast.fm/+Btux-8l0o/6571">TS</a>]
01:49:34 ◼ ► you know it led wall street collectively to say design doesn't matter because you [<a href="https://overcast.fm/+Btux-8l0o/6574">TS</a>]
01:49:39 ◼ ► know back when Apple was doing very poorly in the late nineties mid to late [<a href="https://overcast.fm/+Btux-8l0o/6579">TS</a>]
01:49:42 ◼ ► nineties everybody would say well you know apple stuff is way better design [<a href="https://overcast.fm/+Btux-8l0o/6582">TS</a>]
01:49:46 ◼ ► than pcs and microsoft software and the market would say well there's proof that [<a href="https://overcast.fm/+Btux-8l0o/6586">TS</a>]
01:49:51 ◼ ► i would say what was actually proves that design is not enough that you did [<a href="https://overcast.fm/+Btux-8l0o/6591">TS</a>]
01:49:55 ◼ ► it needs to be part of a compelling story and that it certainly doesn't hurt [<a href="https://overcast.fm/+Btux-8l0o/6595">TS</a>]
01:50:00 ◼ ► and it can help and it's allowed Apple to sort of build this sustainable [<a href="https://overcast.fm/+Btux-8l0o/6600">TS</a>]
01:50:06 ◼ ► success story but it's just not enough and that to me is somebody who cares so [<a href="https://overcast.fm/+Btux-8l0o/6606">TS</a>]
01:50:11 ◼ ► much about design it's just sort of sad to see windows phone not really take off [<a href="https://overcast.fm/+Btux-8l0o/6611">TS</a>]
01:50:16 ◼ ► because it's certainly a lot of original thinking and I you know the times I've [<a href="https://overcast.fm/+Btux-8l0o/6616">TS</a>]
01:50:20 ◼ ► spent with the windows phone I've enjoyed it more way more than i have 1 [<a href="https://overcast.fm/+Btux-8l0o/6620">TS</a>]
01:50:23 ◼ ► i've tried an android phone other than a factor or any apps for right right that [<a href="https://overcast.fm/+Btux-8l0o/6623">TS</a>]
01:50:29 ◼ ► first party stuff is pretty much all you enjoy because the third party stuff is [<a href="https://overcast.fm/+Btux-8l0o/6629">TS</a>]
01:50:33 ◼ ► if it's there it's usually not built extremely well or or never got the [<a href="https://overcast.fm/+Btux-8l0o/6633">TS</a>]
01:50:37 ◼ ► chance to be I was like the hardware i'm like i said the original lumia i [<a href="https://overcast.fm/+Btux-8l0o/6637">TS</a>]
01:50:43 ◼ ► reviewed that thing the original rounded corner model was that [<a href="https://overcast.fm/+Btux-8l0o/6643">TS</a>]
01:50:47 ◼ ► 850 I can't believe you're right i'm gonna get the number wrong are probably [<a href="https://overcast.fm/+Btux-8l0o/6647">TS</a>]
01:50:51 ◼ ► but I just love damage just so like physical laws engine material that they [<a href="https://overcast.fm/+Btux-8l0o/6651">TS</a>]
01:50:56 ◼ ► used was just warming your hands and actually it was a luxurious [<a href="https://overcast.fm/+Btux-8l0o/6656">TS</a>]
01:50:59 ◼ ► polycarbonate and I know that you can say that you're just looking for a fancy [<a href="https://overcast.fm/+Btux-8l0o/6659">TS</a>]
01:51:05 ◼ ► word for plastic but it in just felt like because the board plasticky as an [<a href="https://overcast.fm/+Btux-8l0o/6665">TS</a>]
01:51:10 ◼ ► adjective has a negative connotation it just isn't fair to call it plastics that [<a href="https://overcast.fm/+Btux-8l0o/6670">TS</a>]
01:51:14 ◼ ► really felt like a high-quality material [<a href="https://overcast.fm/+Btux-8l0o/6674">TS</a>]
01:51:16 ◼ ► yeah at the time all the iphones were hard-edged and the end that it provided [<a href="https://overcast.fm/+Btux-8l0o/6676">TS</a>]
01:51:21 ◼ ► a nice contrast and of course now the iphones are back to feeling more organic [<a href="https://overcast.fm/+Btux-8l0o/6681">TS</a>]
01:51:25 ◼ ► which I appreciate but I think that definitely would stood out and it was [<a href="https://overcast.fm/+Btux-8l0o/6685">TS</a>]
01:51:29 ◼ ► well designed and it was a beautiful piece of kit and I thought that their OS [<a href="https://overcast.fm/+Btux-8l0o/6689">TS</a>]
01:51:33 ◼ ► did compliment that you know slightly pull nose touch screen and everything [<a href="https://overcast.fm/+Btux-8l0o/6693">TS</a>]
01:51:37 ◼ ► that they did about it I thought it would complement it's all very well but [<a href="https://overcast.fm/+Btux-8l0o/6697">TS</a>]
01:51:41 ◼ ► it goes to show as you mentioned it's you know execution at scale is not just [<a href="https://overcast.fm/+Btux-8l0o/6701">TS</a>]
01:51:46 ◼ ► about design you can't just be like this is beautiful piece of thing because it [<a href="https://overcast.fm/+Btux-8l0o/6706">TS</a>]
01:51:50 ◼ ► you know that doesn't always work we look at the DeLorean you know right yeah [<a href="https://overcast.fm/+Btux-8l0o/6710">TS</a>]
01:51:55 ◼ ► I think and I really do think it's existed a lot longer than webos did this [<a href="https://overcast.fm/+Btux-8l0o/6715">TS</a>]
01:51:59 ◼ ► windows phone simply by the races of the app Microsoft's willingness to absorb [<a href="https://overcast.fm/+Btux-8l0o/6719">TS</a>]
01:52:05 ◼ ► quarter after quarter after quarter to try to get this thing off the ground but [<a href="https://overcast.fm/+Btux-8l0o/6725">TS</a>]
01:52:09 ◼ ► it's getting to the point like the year-over-year sales of the windows [<a href="https://overcast.fm/+Btux-8l0o/6729">TS</a>]
01:52:13 ◼ ► phone for the holiday quarter the drop was terrible i mean it was like a [<a href="https://overcast.fm/+Btux-8l0o/6733">TS</a>]
01:52:17 ◼ ► 40-percent drop which is for a platform that was already really struggling in [<a href="https://overcast.fm/+Btux-8l0o/6737">TS</a>]
01:52:23 ◼ ► yeah 1.1 percent of the market is not gonna cut it [<a href="https://overcast.fm/+Btux-8l0o/6743">TS</a>]
01:52:27 ◼ ► yeah and even if you want to and I don't even know what you compare it to i mean [<a href="https://overcast.fm/+Btux-8l0o/6747">TS</a>]
01:52:31 ◼ ► i guess the best compared to it be maybe the max market share at the edits nadir [<a href="https://overcast.fm/+Btux-8l0o/6751">TS</a>]
01:52:36 ◼ ► at you know circa I don't know 1999-2000 or so you know which was maybe worldwide [<a href="https://overcast.fm/+Btux-8l0o/6756">TS</a>]
01:52:44 ◼ ► something like two percent two or three percent of the pc market but it was a [<a href="https://overcast.fm/+Btux-8l0o/6764">TS</a>]
01:52:49 ◼ ► different it wasn't just like that Apple had any any two to three percent of the [<a href="https://overcast.fm/+Btux-8l0o/6769">TS</a>]
01:52:53 ◼ ► market it wasn't like a random to three percent which i think would have been [<a href="https://overcast.fm/+Btux-8l0o/6773">TS</a>]
01:52:57 ◼ ► completely unsustainable who is the fact that they had very specific to three [<a href="https://overcast.fm/+Btux-8l0o/6777">TS</a>]
01:53:00 ◼ ► percent like largely in north america so that it wasn't spread out across the [<a href="https://overcast.fm/+Btux-8l0o/6780">TS</a>]
01:53:05 ◼ ► world that certain industries like the design industry where their market share [<a href="https://overcast.fm/+Btux-8l0o/6785">TS</a>]
01:53:10 ◼ ► was you know way into the double digits and so it could sustain things like [<a href="https://overcast.fm/+Btux-8l0o/6790">TS</a>]
01:53:16 ◼ ► graphic design apps and you know there are certain types of you know [<a href="https://overcast.fm/+Btux-8l0o/6796">TS</a>]
01:53:22 ◼ ► third-party apps that apple and a mac always had an advantage over windows for [<a href="https://overcast.fm/+Btux-8l0o/6802">TS</a>]
01:53:26 ◼ ► because they're all the people who cared about having really good quality in the [<a href="https://overcast.fm/+Btux-8l0o/6806">TS</a>]
01:53:31 ◼ ► apps were all by itself definition they were they were mac users whereas Windows [<a href="https://overcast.fm/+Btux-8l0o/6811">TS</a>]
01:53:37 ◼ ► Windows Phones one to two percent of the market doesn't really have any kind of [<a href="https://overcast.fm/+Btux-8l0o/6817">TS</a>]
01:53:40 ◼ ► cohesion like that it's not a compelling target for anything in terms of software [<a href="https://overcast.fm/+Btux-8l0o/6820">TS</a>]
01:53:45 ◼ ► yep yep exactly you can't build it and they will come [<a href="https://overcast.fm/+Btux-8l0o/6825">TS</a>]
01:53:52 ◼ ► I last but not least everything I ever talked about was this to talk about [<a href="https://overcast.fm/+Btux-8l0o/6832">TS</a>]
01:53:56 ◼ ► bourbon you do this thing excuse for this whole thing right [<a href="https://overcast.fm/+Btux-8l0o/6836">TS</a>]
01:54:00 ◼ ► yeah you'd you're starting to annoy me though because you you'll do this thing [<a href="https://overcast.fm/+Btux-8l0o/6840">TS</a>]
01:54:03 ◼ ► where you'll get you'll feel like make a run and find some kind of amazing find [<a href="https://overcast.fm/+Btux-8l0o/6843">TS</a>]
01:54:08 ◼ ► to add to your liquor your ear your liquor cabinet at home and it's gotten [<a href="https://overcast.fm/+Btux-8l0o/6848">TS</a>]
01:54:14 ◼ ► to the point where like he you've got so much good stuff there that I'm i'm sort [<a href="https://overcast.fm/+Btux-8l0o/6854">TS</a>]
01:54:21 ◼ ► well I mean you're welcome to come over and drink it [<a href="https://overcast.fm/+Btux-8l0o/6861">TS</a>]
01:54:25 ◼ ► I mean you gotta come to fresno but people often but I bring it up because I [<a href="https://overcast.fm/+Btux-8l0o/6865">TS</a>]
01:54:29 ◼ ► I get it on people not just people know that I like to drink and people know [<a href="https://overcast.fm/+Btux-8l0o/6869">TS</a>]
01:54:33 ◼ ► that you know the sweetness of the brown liquors that your Bourbons your eyes or [<a href="https://overcast.fm/+Btux-8l0o/6873">TS</a>]
01:54:39 ◼ ► are the ones that are sort of up my alley and ones are more interested in [<a href="https://overcast.fm/+Btux-8l0o/6879">TS</a>]
01:54:42 ◼ ► and I get so I get people asking for my advice and I often don't know how to [<a href="https://overcast.fm/+Btux-8l0o/6882">TS</a>]
01:54:46 ◼ ► answer like I feel like I know more than most people and I have very strong [<a href="https://overcast.fm/+Btux-8l0o/6886">TS</a>]
01:54:50 ◼ ► opinions on it but I but to me it's very hard to answer a hard question to answer [<a href="https://overcast.fm/+Btux-8l0o/6890">TS</a>]
01:54:56 ◼ ► yeah I did it is i get this thing when people come over you know we will come [<a href="https://overcast.fm/+Btux-8l0o/6896">TS</a>]
01:55:01 ◼ ► over to the house and be like you know my cayo yeah would you like a drink or [<a href="https://overcast.fm/+Btux-8l0o/6901">TS</a>]
01:55:04 ◼ ► something you know you know what solar water and you want to drink and because [<a href="https://overcast.fm/+Btux-8l0o/6904">TS</a>]
01:55:08 ◼ ► I don't you know like to force people to trick if they don't want to but when [<a href="https://overcast.fm/+Btux-8l0o/6908">TS</a>]
01:55:13 ◼ ► they come over and go oh no you're not sure why a while have anything I don't [<a href="https://overcast.fm/+Btux-8l0o/6913">TS</a>]
01:55:17 ◼ ► care and that's like the hardest remember when they don't scream like [<a href="https://overcast.fm/+Btux-8l0o/6917">TS</a>]
01:55:20 ◼ ► well crap what do I give them you know because you know they're as we've talked [<a href="https://overcast.fm/+Btux-8l0o/6920">TS</a>]
01:55:25 ◼ ► about this before but there's some have a big bourbon fan like I like bourbon [<a href="https://overcast.fm/+Btux-8l0o/6925">TS</a>]
01:55:28 ◼ ► like whiskey to what I like bourbon a lot and so there's some kind of bourbon [<a href="https://overcast.fm/+Btux-8l0o/6928">TS</a>]
01:55:33 ◼ ► and whiskey that are extremely challenging to the palate like they're [<a href="https://overcast.fm/+Btux-8l0o/6933">TS</a>]
01:55:37 ◼ ► very aggressive or they are very high alcohol content and they can be [<a href="https://overcast.fm/+Btux-8l0o/6937">TS</a>]
01:55:40 ◼ ► appreciated for what they are which could just drop that on someone like him [<a href="https://overcast.fm/+Btux-8l0o/6940">TS</a>]
01:55:44 ◼ ► in the face with a hammer when they ask you for like a you know kiss [<a href="https://overcast.fm/+Btux-8l0o/6944">TS</a>]
01:55:47 ◼ ► it's like goodness they're not gonna have a good time and they're not you [<a href="https://overcast.fm/+Btux-8l0o/6947">TS</a>]
01:55:51 ◼ ► know they're good at what you do this to me this is not very nice [<a href="https://overcast.fm/+Btux-8l0o/6951">TS</a>]
01:55:53 ◼ ► so you have to start them off with something that's simpler you know that [<a href="https://overcast.fm/+Btux-8l0o/6953">TS</a>]
01:55:57 ◼ ► less less complex and has just a couple of really simple notes that they can [<a href="https://overcast.fm/+Btux-8l0o/6957">TS</a>]
01:56:02 ◼ ► take and palate but then the instinct is to want to give them the good [<a href="https://overcast.fm/+Btux-8l0o/6962">TS</a>]
01:56:06 ◼ ► because you like you're my guest and I want you to taste this amazing you know [<a href="https://overcast.fm/+Btux-8l0o/6966">TS</a>]
01:56:10 ◼ ► thing but usually the quote-unquote good stuff this person comes to my bourbon [<a href="https://overcast.fm/+Btux-8l0o/6970">TS</a>]
01:56:15 ◼ ► and that kind of hooch is it's like really aggressive in a really [<a href="https://overcast.fm/+Btux-8l0o/6975">TS</a>]
01:56:19 ◼ ► challenging and so you just got to kind of go like and i'll start off with this [<a href="https://overcast.fm/+Btux-8l0o/6979">TS</a>]
01:56:23 ◼ ► you know and that's why I typically start them off with like you know Elijah [<a href="https://overcast.fm/+Btux-8l0o/6983">TS</a>]
01:56:27 ◼ ► Craig which is a really solid I know you like that's up to you [<a href="https://overcast.fm/+Btux-8l0o/6987">TS</a>]
01:56:31 ◼ ► yeah it's really solid bourbon and it tastes good it's easy to drink and you [<a href="https://overcast.fm/+Btux-8l0o/6991">TS</a>]
01:56:36 ◼ ► know it feels good in the belly and it's nice little kind of warming up for the [<a href="https://overcast.fm/+Btux-8l0o/6996">TS</a>]
01:56:42 ◼ ► yeah I know exactly what you're talking about i have only I looked before we [<a href="https://overcast.fm/+Btux-8l0o/7002">TS</a>]
01:56:45 ◼ ► started recording and I have to like special bottles of both actually rise or [<a href="https://overcast.fm/+Btux-8l0o/7005">TS</a>]
01:56:51 ◼ ► neither more Bourbons but i have two special like really hard to find bottles [<a href="https://overcast.fm/+Btux-8l0o/7011">TS</a>]
01:56:56 ◼ ► in my collection right now and actually I've never opened either of them i have [<a href="https://overcast.fm/+Btux-8l0o/7016">TS</a>]
01:57:00 ◼ ► a Thomas H handy Sazerac straight rye whiskey now that's 64 and this is I love [<a href="https://overcast.fm/+Btux-8l0o/7020">TS</a>]
01:57:07 ◼ ► you can tell it's literally like really really small batch because it's just [<a href="https://overcast.fm/+Btux-8l0o/7027">TS</a>]
01:57:11 ◼ ► written on the label with a sharpie it says 6464 . two percent alcohol by [<a href="https://overcast.fm/+Btux-8l0o/7031">TS</a>]
01:57:16 ◼ ► volume which is what is them improve but I so it's like a hundred twenty-eight [<a href="https://overcast.fm/+Btux-8l0o/7036">TS</a>]
01:57:21 ◼ ► proof route most Bourbons and rise or somewhere between 45 / steel right [<a href="https://overcast.fm/+Btux-8l0o/7041">TS</a>]
01:57:29 ◼ ► somewhere a little north or south of forty-five percent alcohol by volume [<a href="https://overcast.fm/+Btux-8l0o/7049">TS</a>]
01:57:32 ◼ ► right which is 90 proof and that's what most people would consider to be very [<a href="https://overcast.fm/+Btux-8l0o/7052">TS</a>]
01:57:38 ◼ ► very very drinkable alcohol by volume and then i have from will it i have this [<a href="https://overcast.fm/+Btux-8l0o/7058">TS</a>]
01:57:45 ◼ ► willett xef you heard of this is exploratory half [<a href="https://overcast.fm/+Btux-8l0o/7065">TS</a>]
01:57:51 ◼ ► yes that's the ones that didn't like experimental one right exploratory cask [<a href="https://overcast.fm/+Btux-8l0o/7071">TS</a>]
01:57:55 ◼ ► flavor and it's the United like a version number on at one point I a [<a href="https://overcast.fm/+Btux-8l0o/7075">TS</a>]
01:58:00 ◼ ► friend of I don't know how the hell I can end up with this my friend of mine [<a href="https://overcast.fm/+Btux-8l0o/7080">TS</a>]
01:58:03 ◼ ► was able to get into that you want some [<a href="https://overcast.fm/+Btux-8l0o/7083">TS</a>]
01:58:07 ◼ ► and I was like of course get me a bottle and I don't even remember what i paid [<a href="https://overcast.fm/+Btux-8l0o/7087">TS</a>]
01:58:10 ◼ ► for it but it was like enough that I had blacked it out of my okay yeah that's [<a href="https://overcast.fm/+Btux-8l0o/7090">TS</a>]
01:58:16 ◼ ► the key really weird but good boots just don't know [<a href="https://overcast.fm/+Btux-8l0o/7096">TS</a>]
01:58:19 ◼ ► don't look at the damage pate but i haven't opened either them but I'm [<a href="https://overcast.fm/+Btux-8l0o/7099">TS</a>]
01:58:23 ◼ ► saving them and back of my mind for like one you know good friends come over [<a href="https://overcast.fm/+Btux-8l0o/7103">TS</a>]
01:58:27 ◼ ► that's that's the sort of that's the sort of booze that you save for a [<a href="https://overcast.fm/+Btux-8l0o/7107">TS</a>]
01:58:31 ◼ ► special occasion but then you run into exactly the problem that you're talking [<a href="https://overcast.fm/+Btux-8l0o/7111">TS</a>]
01:58:34 ◼ ► about which is that most people you can't just pour them like a hundred and [<a href="https://overcast.fm/+Btux-8l0o/7114">TS</a>]
01:58:38 ◼ ► thirty now prove uh-huh thing and that they're going to enjoy it or appreciate [<a href="https://overcast.fm/+Btux-8l0o/7118">TS</a>]
01:58:44 ◼ ► it at all right we're gonna have a bad time for sure [<a href="https://overcast.fm/+Btux-8l0o/7124">TS</a>]
01:58:47 ◼ ► I mean I think like one of the ones that i like to give people when they're like [<a href="https://overcast.fm/+Btux-8l0o/7127">TS</a>]
01:58:52 ◼ ► at let me try something more interesting that may not have tried and you know [<a href="https://overcast.fm/+Btux-8l0o/7132">TS</a>]
01:58:56 ◼ ► that's maybe they have had bourbon their their whiskey drinker like they've had [<a href="https://overcast.fm/+Btux-8l0o/7136">TS</a>]
01:59:00 ◼ ► you know the standard stuff or whatever and they're interested in something a [<a href="https://overcast.fm/+Btux-8l0o/7140">TS</a>]
01:59:04 ◼ ► little bit more out there is normally out a porrim some some noise mill which [<a href="https://overcast.fm/+Btux-8l0o/7144">TS</a>]
01:59:10 ◼ ► is a really respectable and kind of out of the way bourbon that most people [<a href="https://overcast.fm/+Btux-8l0o/7150">TS</a>]
01:59:15 ◼ ► won't have had it's getting a little bit more popular these days i think the last [<a href="https://overcast.fm/+Btux-8l0o/7155">TS</a>]
01:59:21 ◼ ► couple of years they have their you're able to find it more places it's a I [<a href="https://overcast.fm/+Btux-8l0o/7161">TS</a>]
01:59:27 ◼ ► think it's a blend it can't remember but it's like a bunch of different years [<a href="https://overcast.fm/+Btux-8l0o/7167">TS</a>]
01:59:32 ◼ ► ages between like four years 20 years or something like that but it's pretty [<a href="https://overcast.fm/+Btux-8l0o/7172">TS</a>]
01:59:35 ◼ ► pretty decent and I think that's like a hundred and her 14 proof or something [<a href="https://overcast.fm/+Btux-8l0o/7175">TS</a>]
01:59:41 ◼ ► like that I can't remember exactly but it's up there and it but it has like [<a href="https://overcast.fm/+Btux-8l0o/7181">TS</a>]
01:59:44 ◼ ► this it's a little bit of maple and I taste a little bit of vanilla and it so [<a href="https://overcast.fm/+Btux-8l0o/7184">TS</a>]
01:59:49 ◼ ► it's like very it has a little bit of sweetness to counteract that that real [<a href="https://overcast.fm/+Btux-8l0o/7189">TS</a>]
01:59:52 ◼ ► spicy back your throat you know thing but that it's like an introduction to [<a href="https://overcast.fm/+Btux-8l0o/7192">TS</a>]
02:00:00 ◼ ► because there is flavor there but there's also that spice that real like [<a href="https://overcast.fm/+Btux-8l0o/7200">TS</a>]
02:00:04 ◼ ► raspy spice that gets them wakes them up you know [<a href="https://overcast.fm/+Btux-8l0o/7204">TS</a>]
02:00:07 ◼ ► opens up their nasal passages and you know constricts the throat for just a [<a href="https://overcast.fm/+Btux-8l0o/7207">TS</a>]
02:00:11 ◼ ► second as it goes down and you breathe out and all everything opens up you know [<a href="https://overcast.fm/+Btux-8l0o/7211">TS</a>]
02:00:15 ◼ ► you gotta kind of prime the pump with something like that before you can move [<a href="https://overcast.fm/+Btux-8l0o/7215">TS</a>]
02:00:19 ◼ ► them into something like a yamazaki or or or you know something really high [<a href="https://overcast.fm/+Btux-8l0o/7219">TS</a>]
02:00:24 ◼ ► alcohol that also has a great amount of taste to it like a like a wet spot still [<a href="https://overcast.fm/+Btux-8l0o/7224">TS</a>]
02:00:29 ◼ ► or something like that i'm the Willetts so the i looked up the XE f is only a [<a href="https://overcast.fm/+Btux-8l0o/7229">TS</a>]
02:00:33 ◼ ► hundred and three proof so it's actually i think it probably would be the one [<a href="https://overcast.fm/+Btux-8l0o/7233">TS</a>]
02:00:36 ◼ ► that would be better if i were to have somebody over and and you know let's [<a href="https://overcast.fm/+Btux-8l0o/7236">TS</a>]
02:00:40 ◼ ► open a bottle of some special stuff that people could could drink that and [<a href="https://overcast.fm/+Btux-8l0o/7240">TS</a>]
02:00:43 ◼ ► according to this the MSRP was a hundred and forty a bottle so it's probably [<a href="https://overcast.fm/+Btux-8l0o/7243">TS</a>]
02:00:47 ◼ ► about what i paid for which is yeah that's ok more than i usually pay why my [<a href="https://overcast.fm/+Btux-8l0o/7247">TS</a>]
02:00:53 ◼ ► advice to people who are sort of just wanting to get into it is i go back to I [<a href="https://overcast.fm/+Btux-8l0o/7253">TS</a>]
02:00:59 ◼ ► think I mentioned this on the show you'd before but that there's a golf book I [<a href="https://overcast.fm/+Btux-8l0o/7259">TS</a>]
02:01:04 ◼ ► don't have my golf regularly in years but a guy named Harvey P neck PE nyck [<a href="https://overcast.fm/+Btux-8l0o/7264">TS</a>]
02:01:08 ◼ ► his little red book and he was like this old really old like he he coached golf [<a href="https://overcast.fm/+Btux-8l0o/7268">TS</a>]
02:01:12 ◼ ► until he was like a hundred years old Texas and he had this little notebook of [<a href="https://overcast.fm/+Btux-8l0o/7272">TS</a>]
02:01:17 ◼ ► advice and they turned it into a book and it's just it's just gold it is just [<a href="https://overcast.fm/+Btux-8l0o/7277">TS</a>]
02:01:21 ◼ ► such a great book and it's but one of his thing's was one of his piece of [<a href="https://overcast.fm/+Btux-8l0o/7281">TS</a>]
02:01:25 ◼ ► advice if you learn to play golf is master one club and it ought to be it [<a href="https://overcast.fm/+Btux-8l0o/7285">TS</a>]
02:01:30 ◼ ► ought to be like a 7-iron because i haven't exactly right in the middle and [<a href="https://overcast.fm/+Btux-8l0o/7290">TS</a>]
02:01:34 ◼ ► that if you were going to let's just say on a dare [<a href="https://overcast.fm/+Btux-8l0o/7294">TS</a>]
02:01:37 ◼ ► if you were going to play an entire round of golf with just one club in a [<a href="https://overcast.fm/+Btux-8l0o/7297">TS</a>]
02:01:40 ◼ ► putter 7-iron we have a pretty reasonable choice and that just go out [<a href="https://overcast.fm/+Btux-8l0o/7300">TS</a>]
02:01:44 ◼ ► there and just master that one club and when you go to the driving range just [<a href="https://overcast.fm/+Btux-8l0o/7304">TS</a>]
02:01:47 ◼ ► well at least half the time don't even take the other clubs out of your trunk [<a href="https://overcast.fm/+Btux-8l0o/7307">TS</a>]
02:01:51 ◼ ► just take your 7-iron and hit the whole bucket of balls with a 7-iron and get to [<a href="https://overcast.fm/+Btux-8l0o/7311">TS</a>]
02:01:55 ◼ ► know that one club in the middle of the range better than all your other clubs [<a href="https://overcast.fm/+Btux-8l0o/7315">TS</a>]
02:02:00 ◼ ► combined and that fundamentally it's a great advice because you shouldn't have [<a href="https://overcast.fm/+Btux-8l0o/7320">TS</a>]
02:02:03 ◼ ► a different swing for a driver than you do with a a wedge you should have like [<a href="https://overcast.fm/+Btux-8l0o/7323">TS</a>]
02:02:07 ◼ ► one swing that you adjust to the different lengths of clubs [<a href="https://overcast.fm/+Btux-8l0o/7327">TS</a>]
02:02:10 ◼ ► alright and then you go from there and then if you're having a bad day you know [<a href="https://overcast.fm/+Btux-8l0o/7330">TS</a>]
02:02:14 ◼ ► you can least hit a 7-iron uh-huh and then you judge all these other clubs [<a href="https://overcast.fm/+Btux-8l0o/7334">TS</a>]
02:02:19 ◼ ► that's my advice for a lot of things in life and it's same thing for like if you [<a href="https://overcast.fm/+Btux-8l0o/7339">TS</a>]
02:02:23 ◼ ► wanted to get into whiskey and bourbon is fine one that you really like and [<a href="https://overcast.fm/+Btux-8l0o/7343">TS</a>]
02:02:28 ◼ ► then did just buy that one a couple times in a row and really get to know it [<a href="https://overcast.fm/+Btux-8l0o/7348">TS</a>]
02:02:32 ◼ ► and then base your opinions on other things you start to experiment from [<a href="https://overcast.fm/+Btux-8l0o/7352">TS</a>]
02:02:36 ◼ ► there right yeah if you find something that you really enjoy like oh man I like [<a href="https://overcast.fm/+Btux-8l0o/7356">TS</a>]
02:02:43 ◼ ► that's probably a good indicator of what your palate is you know and it's [<a href="https://overcast.fm/+Btux-8l0o/7363">TS</a>]
02:02:48 ◼ ► bourbonnais one of those things that mean a whiskey and or even alcohol in [<a href="https://overcast.fm/+Btux-8l0o/7368">TS</a>]
02:02:52 ◼ ► general but bourbon whiskey especially one of those things that are very much [<a href="https://overcast.fm/+Btux-8l0o/7372">TS</a>]
02:02:55 ◼ ► like wine in that somebody can tell you all day that something is the best thing [<a href="https://overcast.fm/+Btux-8l0o/7375">TS</a>]
02:03:00 ◼ ► that you've ever tasted that you're going to taste or whatever but the [<a href="https://overcast.fm/+Btux-8l0o/7380">TS</a>]
02:03:04 ◼ ► moment you find something you like that's your palate that's just you [<a href="https://overcast.fm/+Btux-8l0o/7384">TS</a>]
02:03:09 ◼ ► that's what you like and you can enforce increase increase your appreciation of [<a href="https://overcast.fm/+Btux-8l0o/7389">TS</a>]
02:03:12 ◼ ► things over time by reading about them and understanding the flavors of it or [<a href="https://overcast.fm/+Btux-8l0o/7392">TS</a>]
02:03:17 ◼ ► understand the history of it and even if you don't necessarily want to drink it [<a href="https://overcast.fm/+Btux-8l0o/7397">TS</a>]
02:03:20 ◼ ► everyday you can appreciate something but if you are able to find something [<a href="https://overcast.fm/+Btux-8l0o/7400">TS</a>]
02:03:25 ◼ ► that you generally enjoys that tickles your pleasure centers that's your taste [<a href="https://overcast.fm/+Btux-8l0o/7405">TS</a>]
02:03:30 ◼ ► like don't let anybody tell you that you know you're what you're drinking is not [<a href="https://overcast.fm/+Btux-8l0o/7410">TS</a>]
02:03:34 ◼ ► you know enjoyable to you because if it's enjoyable enjoyable and that's why [<a href="https://overcast.fm/+Btux-8l0o/7414">TS</a>]
02:03:39 ◼ ► i love this whole resurgence in recent years of these craft bourbon Maker's [<a href="https://overcast.fm/+Btux-8l0o/7419">TS</a>]
02:03:44 ◼ ► right there's lots of Bourbons under four years old now that are they're [<a href="https://overcast.fm/+Btux-8l0o/7424">TS</a>]
02:03:48 ◼ ► pretty drinkable and there's plenty under 10 or more 15 that are amazing for [<a href="https://overcast.fm/+Btux-8l0o/7428">TS</a>]
02:03:55 ◼ ► not a whole lot of money you know they very very affordable Bourbons like old [<a href="https://overcast.fm/+Btux-8l0o/7435">TS</a>]
02:04:00 ◼ ► Weller for instance which is getting a little harder to find because it's made [<a href="https://overcast.fm/+Btux-8l0o/7440">TS</a>]
02:04:03 ◼ ► from the same mashes Pappy's but old Weller either their their 12-year the [<a href="https://overcast.fm/+Btux-8l0o/7443">TS</a>]
02:04:10 ◼ ► selector their antique antique is a little spicier but the old Weller [<a href="https://overcast.fm/+Btux-8l0o/7450">TS</a>]
02:04:14 ◼ ► 12-year i think is really really delicious and it's just unassuming small [<a href="https://overcast.fm/+Btux-8l0o/7454">TS</a>]
02:04:18 ◼ ► unassuming bottle with a plastic cap and it runs $35 I think [<a href="https://overcast.fm/+Btux-8l0o/7458">TS</a>]
02:04:23 ◼ ► nothing like that and it's just so so smooth and tasty and drinkable and like [<a href="https://overcast.fm/+Btux-8l0o/7463">TS</a>]
02:04:30 ◼ ► you know it's enjoyable to drink it doesn't it has a little open you up a [<a href="https://overcast.fm/+Btux-8l0o/7470">TS</a>]
02:04:34 ◼ ► little bit like all any whiskey would but it doesn't just like you know hit [<a href="https://overcast.fm/+Btux-8l0o/7474">TS</a>]
02:04:38 ◼ ► you in the face and it just really really enjoyable and yes it's not like a [<a href="https://overcast.fm/+Btux-8l0o/7478">TS</a>]
02:04:44 ◼ ► top shelf in a whiskey but that's not the point you know the point is does it [<a href="https://overcast.fm/+Btux-8l0o/7484">TS</a>]
02:04:52 ◼ ► does it make you feel does the sensations of like warmth and [<a href="https://overcast.fm/+Btux-8l0o/7492">TS</a>]
02:04:56 ◼ ► sentimentality and all the stuff that you know a nice little glass wall will [<a href="https://overcast.fm/+Btux-8l0o/7496">TS</a>]
02:05:00 ◼ ► bring you and I think that's important [<a href="https://overcast.fm/+Btux-8l0o/7500">TS</a>]
02:05:02 ◼ ► yeah I time am I to go to the one that really was is like the 7-iron of my [<a href="https://overcast.fm/+Btux-8l0o/7502">TS</a>]
02:05:07 ◼ ► palate is just bulleit bourbon and it makes a lot of sense i didn't even know [<a href="https://overcast.fm/+Btux-8l0o/7507">TS</a>]
02:05:14 ◼ ► that i like when I friends like this this one and it you could drink it [<a href="https://overcast.fm/+Btux-8l0o/7514">TS</a>]
02:05:18 ◼ ► anyway I would want to drink if I want to drink it in an old-fashioned want to [<a href="https://overcast.fm/+Btux-8l0o/7518">TS</a>]
02:05:21 ◼ ► drink it just you know meet want to just drink it in a glass with ice [<a href="https://overcast.fm/+Btux-8l0o/7521">TS</a>]
02:05:25 ◼ ► I liked everything I liked it every way but I like I know it and in hindsight [<a href="https://overcast.fm/+Btux-8l0o/7525">TS</a>]
02:05:30 ◼ ► what I've known what i found out about bullet since then is that bullet is [<a href="https://overcast.fm/+Btux-8l0o/7530">TS</a>]
02:05:34 ◼ ► considered by many people to be a very wry heavy bourbon and its ban on right [<a href="https://overcast.fm/+Btux-8l0o/7534">TS</a>]
02:05:40 ◼ ► right a regular their orange label bourbon is is a ride heavy and then now [<a href="https://overcast.fm/+Btux-8l0o/7540">TS</a>]
02:05:45 ◼ ► they make they have a green label rai huh [<a href="https://overcast.fm/+Btux-8l0o/7545">TS</a>]
02:05:49 ◼ ► ah but it explains why i like rice so much in general is that my favorite [<a href="https://overcast.fm/+Btux-8l0o/7549">TS</a>]
02:05:55 ◼ ► bourbon is a sort of rye heavy one [<a href="https://overcast.fm/+Btux-8l0o/7555">TS</a>]
02:05:57 ◼ ► got it yeah but that's my advice to people is more than any specific list of [<a href="https://overcast.fm/+Btux-8l0o/7557">TS</a>]
02:06:02 ◼ ► of Bourbons that I could that we could give you to start with is just try some [<a href="https://overcast.fm/+Btux-8l0o/7562">TS</a>]
02:06:07 ◼ ► of the bigger label ones and find one that you're like they're not like that [<a href="https://overcast.fm/+Btux-8l0o/7567">TS</a>]
02:06:10 ◼ ► one better than the other ones I've had and then just drink that one for a while [<a href="https://overcast.fm/+Btux-8l0o/7570">TS</a>]
02:06:13 ◼ ► yeah yeah exactly because if you don't have a baseline you'll never know you [<a href="https://overcast.fm/+Btux-8l0o/7573">TS</a>]
02:06:18 ◼ ► know if you're all over the map you'd be like oh this is good i have this I guess [<a href="https://overcast.fm/+Btux-8l0o/7578">TS</a>]
02:06:21 ◼ ► the state's good i have no idea you know but if you find something you like and [<a href="https://overcast.fm/+Btux-8l0o/7581">TS</a>]
02:06:24 ◼ ► you're late those tracks then you can take detours you know left to right and [<a href="https://overcast.fm/+Btux-8l0o/7584">TS</a>]
02:06:29 ◼ ► and find out the things you like one of my favorites to another one of my [<a href="https://overcast.fm/+Btux-8l0o/7589">TS</a>]
02:06:32 ◼ ► favorites is we talked about this eagle rare [<a href="https://overcast.fm/+Btux-8l0o/7592">TS</a>]
02:06:36 ◼ ► uh catholic so Murray and turned me onto this a while ago and its really i mean [<a href="https://overcast.fm/+Btux-8l0o/7596">TS</a>]
02:06:41 ◼ ► it's another one where it's super affordable i think in Pennsylvania is [<a href="https://overcast.fm/+Btux-8l0o/7601">TS</a>]
02:06:44 ◼ ► usually like 20 for dollars and it comes in like that that big tall wine shape [<a href="https://overcast.fm/+Btux-8l0o/7604">TS</a>]
02:06:51 ◼ ► glass that's just like the most generic shape booze glass you know or a bottle [<a href="https://overcast.fm/+Btux-8l0o/7611">TS</a>]
02:06:57 ◼ ► of booze could ever shipping it's just like a cylindrical round tall class like [<a href="https://overcast.fm/+Btux-8l0o/7617">TS</a>]
02:07:03 ◼ ► it's nothing special or you know it it's so generically shaped like the [<a href="https://overcast.fm/+Btux-8l0o/7623">TS</a>]
02:07:11 ◼ ► 24 bucks super reasonable price and it's it you know if you were stranded on a [<a href="https://overcast.fm/+Btux-8l0o/7631">TS</a>]
02:07:16 ◼ ► desert island and all you had was a case of a vehicle rare you'd be like out that [<a href="https://overcast.fm/+Btux-8l0o/7636">TS</a>]
02:07:22 ◼ ► yeah I do have a bottle of it and I do i do like it a lot it's a little it's a [<a href="https://overcast.fm/+Btux-8l0o/7642">TS</a>]
02:07:27 ◼ ► little hotter than Elijah Craig like 12 year which i like the alleged let's [<a href="https://overcast.fm/+Btux-8l0o/7647">TS</a>]
02:07:31 ◼ ► record 12 years my well whiskey that's kind of what I pour my decanter and keep [<a href="https://overcast.fm/+Btux-8l0o/7651">TS</a>]
02:07:35 ◼ ► their to make an old-fashioned during the week you know it's not not a special [<a href="https://overcast.fm/+Btux-8l0o/7655">TS</a>]
02:07:38 ◼ ► occasion or whatever and it's just a little bit spicier than that and but [<a href="https://overcast.fm/+Btux-8l0o/7658">TS</a>]
02:07:42 ◼ ► it's still extremely tasty and I don't agree with you on that i think they're [<a href="https://overcast.fm/+Btux-8l0o/7662">TS</a>]
02:07:47 ◼ ► going well people keep asking me if I've had the elijah craig 18 and I can't find [<a href="https://overcast.fm/+Btux-8l0o/7667">TS</a>]
02:07:52 ◼ ► alright have you yes I have a bottle it's delicious CX to meet you make react [<a href="https://overcast.fm/+Btux-8l0o/7672">TS</a>]
02:07:57 ◼ ► angry angry look this the advantage of living where I live is that I've got [<a href="https://overcast.fm/+Btux-8l0o/7677">TS</a>]
02:08:03 ◼ ► this local liquor guy who runs a liquor store and he just finds me everything [<a href="https://overcast.fm/+Btux-8l0o/7683">TS</a>]
02:08:08 ◼ ► that I asked for like I'll be like hey I really you know thinking about this and [<a href="https://overcast.fm/+Btux-8l0o/7688">TS</a>]
02:08:12 ◼ ► I tried this once and i really like it if you could find but i really [<a href="https://overcast.fm/+Btux-8l0o/7692">TS</a>]
02:08:15 ◼ ► appreciate it and he just I'd like I don't know what back of what truck these [<a href="https://overcast.fm/+Btux-8l0o/7695">TS</a>]
02:08:19 ◼ ► things fall off of but he just he just show up on itself and it's just a little [<a href="https://overcast.fm/+Btux-8l0o/7699">TS</a>]
02:08:23 ◼ ► liquor store in you know I mean president's not exactly a TD town but [<a href="https://overcast.fm/+Btux-8l0o/7703">TS</a>]
02:08:27 ◼ ► it's like 500,000 people but most folks here I'm gonna be honest they don't [<a href="https://overcast.fm/+Btux-8l0o/7707">TS</a>]
02:08:31 ◼ ► drink super high-end bourbon you know I mean there's probably you know a few [<a href="https://overcast.fm/+Btux-8l0o/7711">TS</a>]
02:08:35 ◼ ► hundred of us in town that maybe like this stuff for even caring know what it [<a href="https://overcast.fm/+Btux-8l0o/7715">TS</a>]
02:08:40 ◼ ► so if you can convince somebody to stock it then you're pretty much got free rein [<a href="https://overcast.fm/+Btux-8l0o/7720">TS</a>]
02:08:45 ◼ ► you know where as in a bigger city like San Francisco or somebody someplace like [<a href="https://overcast.fm/+Btux-8l0o/7725">TS</a>]
02:08:50 ◼ ► you're my good-luck right on raffled and in all that stuff so that's why find [<a href="https://overcast.fm/+Btux-8l0o/7730">TS</a>]
02:08:54 ◼ ► some stuff but yes the 18 is it's good it's really solid because it's just like [<a href="https://overcast.fm/+Btux-8l0o/7734">TS</a>]
02:08:59 ◼ ► it's just like a like a stuffy couch version of the elijah craig comfy chair [<a href="https://overcast.fm/+Btux-8l0o/7739">TS</a>]
02:09:05 ◼ ► you know like where you just fall into a little bit more it's a little bit more [<a href="https://overcast.fm/+Btux-8l0o/7745">TS</a>]
02:09:09 ◼ ► aromatic like it's more there's more scent to it opens up a little bit and it [<a href="https://overcast.fm/+Btux-8l0o/7749">TS</a>]
02:09:14 ◼ ► also is a little teeny bit mellower and smoother which is almost impossible you [<a href="https://overcast.fm/+Btux-8l0o/7754">TS</a>]
02:09:19 ◼ ► know for me from the 12-year which is really good at 12 years to very [<a href="https://overcast.fm/+Btux-8l0o/7759">TS</a>]
02:09:23 ◼ ► affordable very affordable program that's anywhere you find it anywhere you [<a href="https://overcast.fm/+Btux-8l0o/7763">TS</a>]
02:09:28 ◼ ► yeah whatever your local chain places and that's probably about 25 bucks right [<a href="https://overcast.fm/+Btux-8l0o/7768">TS</a>]
02:09:32 ◼ ► yeah yeah exactly it like a Christmas time you can find them on special for [<a href="https://overcast.fm/+Btux-8l0o/7772">TS</a>]
02:09:36 ◼ ► twenty bucks sometimes it's it's great and it's a really really good bye [<a href="https://overcast.fm/+Btux-8l0o/7776">TS</a>]
02:09:41 ◼ ► I like that a lot yeah very much compared to comparable to a beer where [<a href="https://overcast.fm/+Btux-8l0o/7781">TS</a>]
02:09:47 ◼ ► you don't have to pay much at all for really really good stuff that's another [<a href="https://overcast.fm/+Btux-8l0o/7787">TS</a>]
02:09:52 ◼ ► thing that I really i personally enjoy greatly about drinking bourbon and rise [<a href="https://overcast.fm/+Btux-8l0o/7792">TS</a>]
02:09:58 ◼ ► that you you really don't have to spend much at all to get seriously seriously [<a href="https://overcast.fm/+Btux-8l0o/7798">TS</a>]
02:10:02 ◼ ► good stuff so that would be my last bit of advice is really don't don't get [<a href="https://overcast.fm/+Btux-8l0o/7802">TS</a>]
02:10:06 ◼ ► fooled by the fact that for things like well just compared to another whiskey [<a href="https://overcast.fm/+Btux-8l0o/7806">TS</a>]
02:10:10 ◼ ► that compared to like scotch like good scotch is it necessarily expensive and i [<a href="https://overcast.fm/+Btux-8l0o/7810">TS</a>]
02:10:15 ◼ ► don't know how much of that is just the shipping from Scotland and how much of [<a href="https://overcast.fm/+Btux-8l0o/7815">TS</a>]
02:10:21 ◼ ► it is taxes and how much of it is just the way that the industry is set up to [<a href="https://overcast.fm/+Btux-8l0o/7821">TS</a>]
02:10:25 ◼ ► keep the prices high i don't know but you you can get easily get three top [<a href="https://overcast.fm/+Btux-8l0o/7825">TS</a>]
02:10:30 ◼ ► notch bottles of bourbon for the same price as one top-notch bottle of scotch [<a href="https://overcast.fm/+Btux-8l0o/7830">TS</a>]
02:10:34 ◼ ► yeah easily easily and obviously you have to sort of like that you know the [<a href="https://overcast.fm/+Btux-8l0o/7834">TS</a>]
02:10:39 ◼ ► taste of rye and the kind of mash that was he's made out of but I purpose made [<a href="https://overcast.fm/+Btux-8l0o/7839">TS</a>]
02:10:43 ◼ ► out of but I just if you are interested in that kind of thing you can it's so [<a href="https://overcast.fm/+Btux-8l0o/7843">TS</a>]
02:10:49 ◼ ► affordable compared to anything in the middle to high end or rare whiskey's [<a href="https://overcast.fm/+Btux-8l0o/7849">TS</a>]
02:10:55 ◼ ► there just to get so crazy so quick because they're just very limited [<a href="https://overcast.fm/+Btux-8l0o/7855">TS</a>]
02:10:59 ◼ ► capacity most of the places don't make any more than X number of cases and [<a href="https://overcast.fm/+Btux-8l0o/7859">TS</a>]
02:11:03 ◼ ► and haven't for decades you know so there's just it's just a limitations [<a href="https://overcast.fm/+Btux-8l0o/7863">TS</a>]
02:11:07 ◼ ► thing it's like the only make so many cases that's all they're ever gonna make [<a href="https://overcast.fm/+Btux-8l0o/7867">TS</a>]
02:11:11 ◼ ► good luck you know and that like a lot of these bourbon distilleries especially [<a href="https://overcast.fm/+Btux-8l0o/7871">TS</a>]
02:11:15 ◼ ► any of the Buffalo Trace bourbon so that they can distribute through buffalo [<a href="https://overcast.fm/+Btux-8l0o/7875">TS</a>]
02:11:20 ◼ ► trace they're fairly high capacity but still pretty good quality Bourbons you [<a href="https://overcast.fm/+Btux-8l0o/7880">TS</a>]
02:11:27 ◼ ► do not have to spend a ton of money that mean if and there's 12 like if you [<a href="https://overcast.fm/+Btux-8l0o/7887">TS</a>]
02:11:31 ◼ ► they've been marketing really really heavily lately but I actually I tried it [<a href="https://overcast.fm/+Btux-8l0o/7891">TS</a>]
02:11:35 ◼ ► recently just on a whim and I have to admit it was not bad at all was is the [<a href="https://overcast.fm/+Btux-8l0o/7895">TS</a>]
02:11:40 ◼ ► larceny and if you have had larceny [<a href="https://overcast.fm/+Btux-8l0o/7900">TS</a>]
02:11:42 ◼ ► I've seen I actually I can see the label in my head but i have not had a tough [<a href="https://overcast.fm/+Btux-8l0o/7902">TS</a>]
02:11:47 ◼ ► otras and I don't know who distributes it that's a good question maybe i can [<a href="https://overcast.fm/+Btux-8l0o/7907">TS</a>]
02:11:52 ◼ ► find out but the larceny is it's like 22 bucks and most places at the most and it [<a href="https://overcast.fm/+Btux-8l0o/7912">TS</a>]
02:11:58 ◼ ► is it's a Kentucky style bourbon [<a href="https://overcast.fm/+Btux-8l0o/7918">TS</a>]
02:12:01 ◼ ► it's not bad at all John Fitzgerald is is the distributor but it's um it's [<a href="https://overcast.fm/+Btux-8l0o/7921">TS</a>]
02:12:09 ◼ ► pretty good i mean you know like in I have to preface all of this talk that [<a href="https://overcast.fm/+Btux-8l0o/7929">TS</a>]
02:12:14 ◼ ► we've been having about bourbon like I don't know anything [<a href="https://overcast.fm/+Btux-8l0o/7934">TS</a>]
02:12:16 ◼ ► you know I just all I know is what I taste you know and a little bit that I [<a href="https://overcast.fm/+Btux-8l0o/7936">TS</a>]
02:12:21 ◼ ► try to absorb and talk to people about but I you know it may be a mass-market [<a href="https://overcast.fm/+Btux-8l0o/7941">TS</a>]
02:12:28 ◼ ► it's like one of those things like a two-buck Chuck where you're like this is [<a href="https://overcast.fm/+Btux-8l0o/7948">TS</a>]
02:12:33 ◼ ► it's like 90 to prove its it's a wheat bourbon we Bourbons are generally smooth [<a href="https://overcast.fm/+Btux-8l0o/7953">TS</a>]
02:12:39 ◼ ► are we today excuse me Bourbons are generally smoother and kind of blood [<a href="https://overcast.fm/+Btux-8l0o/7959">TS</a>]
02:12:43 ◼ ► more forgiving and easier to drink because it's like we instead of right [<a href="https://overcast.fm/+Btux-8l0o/7963">TS</a>]
02:12:48 ◼ ► after corn right it's like the majority is corn and limb and then we instead of [<a href="https://overcast.fm/+Btux-8l0o/7968">TS</a>]
02:12:52 ◼ ► corn and rye and that that old Weller that's also a weeded bourbon but it's [<a href="https://overcast.fm/+Btux-8l0o/7972">TS</a>]
02:12:59 ◼ ► and most feared and drinkable most famously Pappy Van Winkle is a weighted [<a href="https://overcast.fm/+Btux-8l0o/7979">TS</a>]
02:13:03 ◼ ► bourbon correct yeah Pappy's a lot of the the legend around Happy's is that it [<a href="https://overcast.fm/+Btux-8l0o/7983">TS</a>]
02:13:11 ◼ ► was one of the first like really highly rated we did Bourbons right so you're [<a href="https://overcast.fm/+Btux-8l0o/7991">TS</a>]
02:13:17 ◼ ► yes it is a weed bourbon it's like 18 to 20 bucks i think and it's called Johnny [<a href="https://overcast.fm/+Btux-8l0o/7997">TS</a>]
02:13:25 ◼ ► Fitzgerald larceny and it's you know up a very affordable it's everywhere it's a [<a href="https://overcast.fm/+Btux-8l0o/8005">TS</a>]
02:13:31 ◼ ► mass-market bourbon for sure so you know if that turns you off that turns you off [<a href="https://overcast.fm/+Btux-8l0o/8011">TS</a>]
02:13:35 ◼ ► but as far as the taste I was you know I was pretty solid [<a href="https://overcast.fm/+Btux-8l0o/8015">TS</a>]
02:13:40 ◼ ► no well that's good to know yeah you make me angry [<a href="https://overcast.fm/+Btux-8l0o/8020">TS</a>]
02:13:44 ◼ ► look I anything else before we cut off [<a href="https://overcast.fm/+Btux-8l0o/8024">TS</a>]
02:13:49 ◼ ► no I think I'm good I think it's time for an old-fashioned actually now that I [<a href="https://overcast.fm/+Btux-8l0o/8029">TS</a>]
02:13:53 ◼ ► yeah it is Matthew pantry no thank you so much for coming back on the show [<a href="https://overcast.fm/+Btux-8l0o/8033">TS</a>]
02:13:58 ◼ ► people can read your work on a daily basis at TechCrunch of course and on the [<a href="https://overcast.fm/+Btux-8l0o/8038">TS</a>]
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