The Talk Show

142: ‘They Sherlocked F.lux’, With Special Guest Dan Frommer


00:00:00   you were at CES i was now correct me if I'm wrong [TS]

00:00:04   so this is the second year ok and you came on the show last year and talked [TS]

00:00:07   about ces writing this might be our third or fourth the annual CES [TS]

00:00:11   discussion with and I think the first 2i didn't go and we were like oh we should [TS]

00:00:15   go and last year I went for the first time my it is absolutely a John groover [TS]

00:00:23   the talkshow tradition that like mid january i have someone on we talk about [TS]

00:00:28   ces and then I say you know what damn it next year I'm going next year comes and [TS]

00:00:34   goes and I don't go [TS]

00:00:36   you almost need to start planning it now and it's funny because they've already [TS]

00:00:39   changed the website over to 2017 CES right I wonder if they have a script [TS]

00:00:44   that does that it was like the next day boom yeah the websites already turned [TS]

00:00:49   over is great man i loved it it was super fun it's it's absolute insanity I [TS]

00:00:55   mean you go to Vegas a lot it is and i have i had not been to Vegas in 10 years [TS]

00:01:01   actually before last year's CES and it is absolute chaos [TS]

00:01:06   I mean there are 200,000 people there who do not belong they are there from [TS]

00:01:11   its really it's kind of neat because basically what happens is at the [TS]

00:01:14   beginning of the year you know that not everyone but I'll a lot 200,000 people [TS]

00:01:19   who work in tech and in adjacent industries are all living in one city [TS]

00:01:25   for a week so you run into people who you know you would not expect to see I'm [TS]

00:01:30   totally like randomly ran into a guy in a restaurant we were both waiting to eat [TS]

00:01:36   at the bar and we ended up eating lunch together who's like was partially [TS]

00:01:39   responsible for the creation of the mp3 random random stuff like that and then [TS]

00:01:45   you're like reading slack and your co-workers like hey you know that Reed [TS]

00:01:48   Hastings is giving a talk across you know in in another place in Vegas like [TS]

00:01:53   now I didn't know that you know there's just so much going on it's it's absolute [TS]

00:01:57   madness and chaos but if you can tolerate it and I guess enough trip to [TS]

00:02:04   Tokyo have now made me totally chilled out around massive crowds it's really [TS]

00:02:09   cool it's very special [TS]

00:02:11   I think the crowds they wouldn't that wouldn't bother me i can take crowds in [TS]

00:02:16   small doses and I me when I go to design a couple times a year and stuff like [TS]

00:02:20   that I I would i like though with if you go somewhere like that is if you can [TS]

00:02:24   take the time to spend sometime somewhere away from the crowd every day [TS]

00:02:29   yeah where it gets to you and I don't mind the actual crop work gets too is [TS]

00:02:33   that the the infrastructure is just way beyond capacity I mean did people are [TS]

00:02:39   talking about waiting an hour just to get on the monorail just getting into [TS]

00:02:43   the station or you know you go you want to go anywhere to eat lunch forget it [TS]

00:02:47   like you're waiting or they have this shuttle bus that goes from one because [TS]

00:02:53   it because it basically takes up both the sands and the las vegas convention [TS]

00:02:57   centers and they have a shuttle bus a free shuttle bus that goes between them [TS]

00:03:01   it can't be more than a mile and you know what it's not far now and I've [TS]

00:03:06   walked it and it's totally walkable I mean there's barely any sidewalk but [TS]

00:03:10   this bus trip takes like 40 minutes because there's so much traffic because [TS]

00:03:15   everyone else is in a cab trying to get between these places and it's just [TS]

00:03:19   madness [TS]

00:03:20   last year I stayed at the fairly far south end of the strip and this year one [TS]

00:03:25   of my priorities was stay somewhere further closer to the action at least [TS]

00:03:30   you could walk from south is the airport side right back down by mandalay bay [TS]

00:03:35   yeah manually bit funny i mightn't in my head I feel like that's up like that's [TS]

00:03:39   up the strip hell ya down the strip is down by like the weirdest here [TS]

00:03:43   yeah but it's the other way around right right yeah and so that was useful [TS]

00:03:47   although a lot of the stuff a lot of the like official press conferences are at [TS]

00:03:52   mandalay bay crazy though it's like so far away i know i'm i'm in a fortunate [TS]

00:03:57   position where I could basically pick you know courts where I work [TS]

00:04:02   qz com is a you know where were still small enough that we can be picky about [TS]

00:04:08   what we cover so i don't have to actually go and live blog and end video [TS]

00:04:13   press conference or something like that no one's telling me I need to do that so [TS]

00:04:17   i actually got to skip all those official press conference type thing so [TS]

00:04:21   I didn't actually have to go down to mandalay bay this time but a lot of a [TS]

00:04:25   lot of the action like the good stuff's going on at Metro cosmopolitan at the at [TS]

00:04:31   the at the win and venetian so you really want to be hanging out toward [TS]

00:04:37   kind of centered in North yeah strip most of the time so it was anybody else [TS]

00:04:42   when courts there or were you the only representative reports there [TS]

00:04:45   um no several I think there were four of us this year to from our ad side and [TS]

00:04:50   then my colleague Mike Murphy who's a reporter who writes about we we have a [TS]

00:04:56   beat called machines with brains and its drones robots ki and that kind of stuff [TS]

00:05:02   and he was very busy there's a lot although he did he uh huh [TS]

00:05:07   he came to CES with a cold you can't do that because you're going to get sick by [TS]

00:05:13   the end but you can't show up with a cold so I felt bad about that but so [TS]

00:05:18   yeah he was there with me and we were we were basically just you know doing [TS]

00:05:23   meetings hitting the show floor the show Flores is comically extensive like you [TS]

00:05:28   can walk I I you know I had my Apple watch with me so wednesday was my was my [TS]

00:05:33   busiest day I think I walked over 14 miles on Wednesday whereas an average [TS]

00:05:39   day prior walk like six to eight [TS]

00:05:41   yeah that's not 40 anything over Tennyson I did 27,000 steps so that was [TS]

00:05:47   that was pretty crazy in Boots to which was dumb but it cool so that it's a [TS]

00:05:54   recurring theme and i know we say this every year but that everybody goes to [TS]

00:05:59   see as quote unquote everybody does but and then all all the writers they all [TS]

00:06:04   say they hate it [TS]

00:06:05   everybody just as soon as it hasn't even started yet and you twitter is filled [TS]

00:06:08   with you know people on in our racket saying how much they hate it ah which [TS]

00:06:13   always makes me think well then why do you go you know like why does everybody [TS]

00:06:18   go to this thing that they hate but I'm exactly with you my temptation to go is [TS]

00:06:22   it's because I obvious i could write whatever the hell I want [TS]

00:06:27   so I'm not going and I can skip whatever I want so why understand that the hatred [TS]

00:06:32   comes from people who if you get an assignment from an editor and they're [TS]

00:06:35   like here here's your list of [TS]

00:06:37   press conferences to go to figure out what's new from you know [TS]

00:06:40   LG and Samsung and you know whoever and it all just starts to blur together [TS]

00:06:45   because everybody is making the exact same things 55 inch android phones and [TS]

00:06:49   tablets and curved oled tvs and it all just blurs together and then you've got [TS]

00:06:55   a schlep from one end to the other and it's got to be back-breaking if you you [TS]

00:06:59   know can't pick and choose where you go [TS]

00:07:01   one of the things we we struggled with was we shot a video [TS]

00:07:04   Mike Mike put on this exoskeleton suit that's designed to age you to like a [TS]

00:07:09   hundred years old or something like that and do various things had like VR [TS]

00:07:13   goggles built in and and things that would make your muscles that basically [TS]

00:07:18   make your body move more slowly and they would affect your vision and all this [TS]

00:07:22   stuff and we took this video of him in the suit and then we realized that we [TS]

00:07:27   literally didn't have the ability to upload the video to dropbox like we like [TS]

00:07:34   what I'm not going to tether on my cell phone and do it our hotel Wi-Fi sucks we [TS]

00:07:38   couldn't do it's like okay we almost have to go to a starbucks and I wonder [TS]

00:07:42   if the press room had a free ethernet connection we didn't actually go in the [TS]

00:07:46   press room because it it seemed like it was kind of a dump but that actually [TS]

00:07:51   that would have solved our problem but it's just stuff like that where you're [TS]

00:07:54   just completely out of your element but it's amazing like you go [TS]

00:07:59   one of the things we did is we scrape the list of exhibitors and just did some [TS]

00:08:03   very basic text analysis to see if there's any anything interesting we [TS]

00:08:06   could find one thing that was was cool was over 500 of the companies had the [TS]

00:08:12   word shen zhen in the title of the company huh that there are miles and [TS]

00:08:16   miles and miles of tiny booths with one or two people from from shenzhen from [TS]

00:08:22   China who come to America once a year and there they are and i got a great [TS]

00:08:27   little tour from a you know a little old lady of her line of perfect GoPro [TS]

00:08:33   knockoffs and you know she's like giving me a demo of these things the same case [TS]

00:08:38   same size you know looks exactly like a GoPro but it's sixty dollars or [TS]

00:08:42   something like that and it was she was she saying it looks like a go pro or yes [TS]

00:08:48   that so she was mentioning the word go pro [TS]

00:08:50   blah yeah totally like that's the same cases the cover actually one of the [TS]

00:08:54   booths you price saw this one of the booths that the one of the hoverboard [TS]

00:08:59   knockoffs was so similar to this one specific a kind of balance board thing [TS]

00:09:05   that the US Marshals rated it [TS]

00:09:08   no I don't do this oh yeah I think Bloomberg got tipped off because i think [TS]

00:09:12   some other sites got tipped off to and they videotaped it and basically the US [TS]

00:09:17   Marshals rated a booth they confiscated all the product and shut these guys down [TS]

00:09:22   man [TS]

00:09:25   yeah yeah it's great i mean there are there a lot of knockoff looking things [TS]

00:09:29   and i believe the bloomberg article interviewed someone from the the people [TS]

00:09:36   who put together the show and there you know that they're kind of as long as [TS]

00:09:39   you're not i forgot what the the kind of limitations are but basically like don't [TS]

00:09:45   be too fake i think is the is the line so in this case that didn't that didn't [TS]

00:09:51   work out that's got to be such a surprise to the vendor like I because [TS]

00:09:56   you know i mean it's like yeah there's the culture of how we value knock off [TS]

00:10:03   some it's so different between here in China and it's obviously it you know the [TS]

00:10:08   whole concept of intellectual property isn't really like at an institutional [TS]

00:10:12   cultural thing over there like there's no way that they would have that had to [TS]

00:10:17   be a complete surprise because if they would have thought it's even a [TS]

00:10:20   possibility they will be a dial it back i think so i did it seemed like they [TS]

00:10:25   were surprised I wasn't there and actually try to look for the booth but I [TS]

00:10:28   couldn't really find it is in it wasn't really worth putting a lot of effort [TS]

00:10:32   into but that's the kind of stuff that goes on and but meanwhile there's like [TS]

00:10:36   forty different drone companies and you know of all shapes and sizes a bunch of [TS]

00:10:42   a bunch of companies who paid up big bucks for big boots like the size of an [TS]

00:10:47   intel booth from from China that you know you really haven't heard of unless [TS]

00:10:51   you're in the TV industry so it was it was really fascinating you realize how [TS]

00:10:58   insignificant you are in the world when you're at CES like there's just so much [TS]

00:11:02   stuff you [TS]

00:11:03   never heard of and there's so many people who are doing stuff that you know [TS]

00:11:08   is similar to what you're doing but you've never heard of before and you [TS]

00:11:11   walk around exhausted dehydrated and it's cool i love it it's great fire died [TS]

00:11:21   rato can you just go can get water [TS]

00:11:24   I guess I get yeah I i actually I joke about this but like I almost set [TS]

00:11:29   calendar reminders saying OK drink water right now make sure you have lunch [TS]

00:11:33   because then it's three o'clock and you have any lunch and you're you know [TS]

00:11:37   falling asleep i was carrying around a kind bar in my backpack just to make [TS]

00:11:40   sure that I think he did some protein I'd still be alive [TS]

00:11:44   I find that true AI do i've developed that the reflexive habit of always be [TS]

00:11:50   drinking something in Vegas so many yeah that's weird guys on coffee or you know [TS]

00:11:55   afternoon whenever you wake up but then in the afternoon it's like at any free [TS]

00:11:59   moment if you have an opportunity to put water in your hand do it and because [TS]

00:12:03   it's like you've really done [TS]

00:12:04   it's like in addition to you know the dehydrating effect of alcohol the desert [TS]

00:12:10   air really is a thing if you're not used to it [TS]

00:12:13   I mean it really even if you weren't even if you don't drink alcohol I mean [TS]

00:12:16   you're going to get dried out in Vegas shockingly it was actually raining a [TS]

00:12:21   couple of days which which was super weird [TS]

00:12:25   yeah i remember i saw people complete you know and I and it definitely makes [TS]

00:12:28   everything worse because any temptation to walk is is decreased people actually [TS]

00:12:32   dry I've been out there when it rained and it's like people that the natives [TS]

00:12:37   you know the people locals they don't know how to drive in the rain it's it's [TS]

00:12:39   like just it's not i see obviously it's usually even in the winter you know [TS]

00:12:44   about freezing but the road get a little wet and people like you're slipping and [TS]

00:12:49   sliding like they don't even have to drive on roads [TS]

00:12:53   yeah it was that was weird but it didn't get too bad so I like I a broad umbrella [TS]

00:12:59   and I didn't have to use it so it was fine it was it was interesting though [TS]

00:13:03   and I definitely feel like going back I'm just gonna go back next year from [TS]

00:13:08   the am in the position to I think that like the you know in my advice to you [TS]

00:13:13   would be you know do you think a little bit ahead of time and plan way ahead [TS]

00:13:18   like that I booked my hotel in i want to say november and by then like I read [TS]

00:13:24   every good place was sold out you really have to do it in like august or [TS]

00:13:28   September whenever they open up reservations just book it and think a [TS]

00:13:32   little bit ahead of time about what you want what you want to get out of it but [TS]

00:13:36   really save a lot of time to wing it because there's just going to be stuff [TS]

00:13:40   that you know either you don't know but until you get there or I'm always [TS]

00:13:45   confused by just the basic schedule of CES this is the tell me if i'm wrong i [TS]

00:13:49   think it is the the convention itself the show floor is wednesday thursday [TS]

00:13:54   friday [TS]

00:13:55   yeah it and it changes it was different this year though actually it was maybe [TS]

00:14:01   that's why I'm confused then yeah I think this year it was wednesday [TS]

00:14:05   thursday friday saturday but I think previous years it was like tuesday [TS]

00:14:10   wednesday thursday friday i don't know it was definitely a day off this year to [TS]

00:14:14   go later I think because of the holiday but but everybody who covers it for [TS]

00:14:19   almost everybody comes it comes a couple days early because there's like pre-show [TS]

00:14:23   announcements like like there's like the I don't know if they call them keynotes [TS]

00:14:27   but there's like you know big keynote addresses that happen like this week [TS]

00:14:32   like this year I like on monday and tuesday there are press conferences and [TS]

00:14:36   then there are keynotes and their separate i guess i don't remember like [TS]

00:14:40   Steve Ballmer always did what I was like the sunday night right [TS]

00:14:44   the car mount yeah the kickoff I don't know like this year there were some [TS]

00:14:48   things we were going to go on sunday and then I think there may have even been [TS]

00:14:52   some stuff saturday or at least sunday and we decided to to fly in on monday [TS]

00:14:58   and then leave friday [TS]

00:14:59   and we did miss some stuff that happened Monday but tuesday like the show floor [TS]

00:15:05   is not was not open yet although we got into do a couple meetings they like [TS]

00:15:10   escorted us in and they were it was crazy like a lot of the booths were were [TS]

00:15:14   barely have finished like the day before and people are definitely there all [TS]

00:15:19   night working this setup up and it's absolutely like there's you could you [TS]

00:15:23   could get killed by a machine any second like they were just lots of stuff going [TS]

00:15:27   on and then Wednesday is when it was totally open and just chaos like I had a [TS]

00:15:35   guided tour of the samsung booth but it was really not useful for any of us [TS]

00:15:41   because there are just so many people standing between you and the [TS]

00:15:45   refrigerator with the TV on it that you could barely even see it it was just [TS]

00:15:49   absolute chaos [TS]

00:15:50   ah and most of that stuff was at the las vegas convention center or is it split [TS]

00:15:56   like the show floors were literally split between a convention center in the [TS]

00:15:59   sands split and I I bet there's a some sort of theme to it like that so the [TS]

00:16:06   basement of the sands has a lot of very small boots and that's actually one of [TS]

00:16:13   the best things I did was I met up with a couple guys from Kickstarter and they [TS]

00:16:18   took me on a tour of the little like that the interesting startups that had [TS]

00:16:24   all either done Kickstarter's or we're going to be doing Kickstarter's and now [TS]

00:16:29   is actually really cool because there's a bunch of stuff I'd never heard of and [TS]

00:16:33   it was all pretty good just a lot of garbage everywhere so you have to try to [TS]

00:16:37   find the good stuff that's the thing that I miss about macworld and macworld [TS]

00:16:42   was you know and and it's I've said that you know about it i'll say it again next [TS]

00:16:46   year too but there's a whole reason I never got into the habit of going to CES [TS]

00:16:49   was that it overlapped with macworld and I went to Macworld and then even when [TS]

00:16:55   macworld like after like Macworld's multi-year slow demise from being a [TS]

00:17:02   thing to being literally nothing [TS]

00:17:05   started with them moving the date around where they moved it to the end of [TS]

00:17:09   january and then there was the one year where they had a super bowl weekend [TS]

00:17:13   which was stupid i forget what might it went into februari I think before they [TS]

00:17:17   finally pulled the plug but even then when it wouldn't overlap it just felt [TS]

00:17:21   that felt like too much like it felt like I don't want to go to two of these [TS]

00:17:24   things if I don't have to so I'll just keep going to Macworld but that's what [TS]

00:17:27   one of the reasons i didn't get a habit of it but one of my favorite things [TS]

00:17:30   about going to Macworld without question was talking to the little booths the [TS]

00:17:34   little booths were always way more interesting than the big ones because [TS]

00:17:38   usually you you get to talk to the actual principles and there would always [TS]

00:17:42   be you know at least a couple of boots that were like wow I did not even know [TS]

00:17:46   that was possible type products [TS]

00:17:50   yeah 11 of them i saw those pretty cool was was a very small booth of a company [TS]

00:17:56   that makes this clip on camera that just kind of goes on your lapel and it's not [TS]

00:18:01   recording video all day [TS]

00:18:02   it's constantly doing image image analysis and recognition and making a [TS]

00:18:07   text list via API of all the stuff that you've seen that day so [TS]

00:18:12   wow that's crazy yeah i was very cool i actually have to write it up I i took [TS]

00:18:16   some photos of it and I'll write up a post about it but you know and it's this [TS]

00:18:22   is the kind of thing where it's like this is really cool technology [TS]

00:18:24   this could be a cool product in a couple years or a year or it could be nothing [TS]

00:18:28   but here these guys are you know they got kind of a you know it an ok looking [TS]

00:18:34   booth and this really interesting technology that you know it's actually [TS]

00:18:40   kinda cool like you know and of course with any camera that's always on privacy [TS]

00:18:45   concerns but you could maybe train it to your LinkedIn account so could tell you [TS]

00:18:50   who you're looking at a party or something like that [TS]

00:18:53   I don't know it was interesting and it was one of those things that was like [TS]

00:18:58   all right this is kind of the value of of coming to a show like this because I [TS]

00:19:02   never probably would have met these people otherwise [TS]

00:19:05   it's not like you're standing in the gigantic intel booth not wonder you know [TS]

00:19:10   wondering what you're doing there so that was pretty cool i saw there was an [TS]

00:19:15   episode of I mean it's not a new idea but the BBC show sherlock i think it was [TS]

00:19:23   sherlock but there was like a billionaire magnet bad guys sort of [TS]

00:19:30   person and he had like heads it had just had regular wire-rim glasses but when [TS]

00:19:34   they use they showed his first person perspective it would instantly give him [TS]

00:19:38   a sort of profile of anybody whose face he was looking at you know their name [TS]

00:19:42   and you know some facts about them and I feel like we're I feel like that is like [TS]

00:19:47   it's still science fiction but it's very very near-term science fiction like [TS]

00:19:52   that's going to happen you know within the next decade [TS]

00:19:55   yeah i mean i kind of i'm always the guy who wants I want the feet of random [TS]

00:20:03   Instagram photos that I'm in the background of now I do too [TS]

00:20:07   I'm you know I feel like we as a society and culture of just we're already [TS]

00:20:13   wrapping our heads around the fact that everything is on camera all the time [TS]

00:20:17   totally you know and it's you know it's like and some of the people who are [TS]

00:20:21   adjusting the slowest are the ones who really should be adjusting the quickest [TS]

00:20:28   you know like the way that when police officers have some kind of incident and [TS]

00:20:31   it's all caught on tape and you see that it's just absolutely horrible police [TS]

00:20:35   work [TS]

00:20:37   that's actually you know to me it's it's helping to make our society better [TS]

00:20:41   I mean there's obviously trade-offs big trade-offs and there's some definite [TS]

00:20:44   downsides to the lack of privacy but i think that specifically has been his [TS]

00:20:50   proven to be very powerful over the last couple years and you know it's what was [TS]

00:20:55   weird that was looking at up and seeing a guy wearing Google glass for the first [TS]

00:20:59   time in over a year [TS]

00:21:00   yeah that was crazy that was a very weird its you do is anybody how many [TS]

00:21:05   people do you see at CES wearing Google glass because i feel like if there's [TS]

00:21:08   anywhere left that people are still with pretending that Google glass is going to [TS]

00:21:11   be a thing it's the CES I saw two in a row and now is it like to in [TS]

00:21:17   basement of the palms dirt bombs the basement of the sands convention center [TS]

00:21:23   and that was at the whole show two guys and the one guy was like tall and large [TS]

00:21:29   and I was just kind of weird but that was less than it seems sometimes in New [TS]

00:21:34   York you see them when you're walking around over by the google offices but [TS]

00:21:39   otherwise I haven't seen one in over at least over a year [TS]

00:21:43   alright let's hold this I saw a more CS stuff to talk about but I mean myself in [TS]

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00:22:58   in the long term is to go with index funds and that's what wealthfront mostly [TS]

00:23:02   does but they charge way way less than a personal financial manager instead of [TS]

00:23:08   one to three percent of the money under management they charge a fraction of one [TS]

00:23:13   percent and they don't charge anything up to ten thousand dollars and for [TS]

00:23:19   listeners of the show who go to wealthtrack.com / the talk show that [TS]

00:23:22   actually raise that up to 15,000 so the first $15,000 you put in there just to [TS]

00:23:26   see how it works and see if you know it it it works for you and your family you [TS]

00:23:30   don't pay any fees [TS]

00:23:31   so you really can't beat that last but not least for compliance purposes i have [TS]

00:23:36   to read this to you [TS]

00:23:37   well front is an sec-registered investment advisor brokerage services [TS]

00:23:41   are offered through wealthfront brokerage corporation [TS]

00:23:44   member finra/sipc this is not a solicitation to buy or sell securities [TS]

00:23:50   investing in securities involves risks and there is the possibility of losing [TS]

00:23:54   money [TS]

00:23:55   past performance is no guarantee of future results please visit well front [TS]

00:23:58   come to read their full disclosure so here's here so you didn't get there til [TS]

00:24:07   Monday you're saying that's right mind would you do so what did you do on [TS]

00:24:10   Tuesday Tuesday I tuesday i woke up too early and got breakfast and then we went [TS]

00:24:19   to this meeting where Mike war the exoskeleton and was how did you set that [TS]

00:24:25   how did you set that meeting that's one of my worries is that I would go there [TS]

00:24:28   and without having set anything up and I don't have like this i don't have [TS]

00:24:31   anybody to set stuff up for me and then get out there and I just you know end up [TS]

00:24:35   playing blackjack all day see that would be fun i would like to play blackjack [TS]

00:24:38   with you all day because as we'll discuss in a minute [TS]

00:24:41   I did not play any blackjack so which is which is not excusable I don't wanna see [TS]

00:24:47   a dead then again I don't see how that is i know so so here's here's the worst [TS]

00:24:51   part of CES when you sign up for a press badge your email gets given to all the [TS]

00:24:59   3000 or whatever 2,000 companies that have signed up to exhibit and you get [TS]

00:25:06   emails from about half of them [TS]

00:25:08   I'm not even exaggerating like I this year was smart night I did the gmail [TS]

00:25:13   thing where you can add a plus sign yeah so i made it you know Dan plus CES @ [TS]

00:25:19   q.com so i could filter there are now all filtering into the toilet like I'm [TS]

00:25:24   not getting the people are still sending emails that are good for them but I'm [TS]

00:25:27   not seeing any of them so you get your old wino that matrix i just want to just [TS]

00:25:34   let me hold it is that yeah it instantly popped into my head [TS]

00:25:38   I mean it it's like if I was a type of dirtbags ran like a prl PR people are [TS]

00:25:43   dirt bag but if I was about to start sending email [TS]

00:25:45   those people I would have it right like a little script that takes any gmail [TS]

00:25:48   address with plus take out the plus you know i mean like it would be so easy to [TS]

00:25:53   algorithmically filter that out [TS]

00:25:55   yeah i mean i'm sure some a couple people remarked on that they're like oh [TS]

00:25:59   clever clever with the plus sign or whatever I mean I get a lot of email [TS]

00:26:03   from PR people as it is and I'm actually i would say pretty fair about just [TS]

00:26:09   asking people not to send me certain types of I know I find it so hard i get [TS]

00:26:13   a convention or conference or something like that I i'm terrible at staying on [TS]

00:26:17   top of my email on a normal day when I'm at my desk but it's really i always fall [TS]

00:26:21   behind and so to have have them making it even harder to to just keep an [TS]

00:26:26   eyeball on what's coming into my email would be would be terrible [TS]

00:26:30   the problem for me is that I've now been it inbox zero for four years which means [TS]

00:26:35   all day i'm constantly deleting emails i can I don't let them pile up anymore so [TS]

00:26:41   anyway so i would get you know invited to everything from like tours to [TS]

00:26:47   meetings to press conferences and that kind of stuff and I accepted i think [TS]

00:26:53   five or six of the 10 roughly a thousand that I got and I said and those entities [TS]

00:27:01   to be clear those came will be for long before the show even started because [TS]

00:27:06   it's it starts when you actually register with CES like in november or [TS]

00:27:10   whatever [TS]

00:27:11   yes ok yeah so you know and and some of them are like party invites the sum of [TS]

00:27:18   the stuff doesn't come until you know the week before or a couple days before [TS]

00:27:23   but a lot of the companies are you know trying to set up as many meetings as [TS]

00:27:28   possible [TS]

00:27:29   you can also kind of check what what topics you're interested in and I think [TS]

00:27:33   I was probably a little too excited about checking lots of different topics [TS]

00:27:37   that I should not have like audio you know you check off audio and then every [TS]

00:27:42   headphone companies emailing you asking for a meeting and that kind of stuff so [TS]

00:27:45   i think next year I'll probably be more selective about about that and do even [TS]

00:27:51   fewer meetings because they're there you know if you need to get a last minute [TS]

00:27:55   meeting there are pretty much always available this [TS]

00:27:58   that the stuff that's really cool is going to be kind of hard to access [TS]

00:28:02   anyway and those are the people who are least likely to set stuff up with you [TS]

00:28:06   ahead of time unless year you know whatever the verge or something like [TS]

00:28:10   that you get first dibs on a lot of stuff so yeah I said all that stuff up [TS]

00:28:17   and so what I said Tuesday you know I had a couple meetings and I had lunch [TS]

00:28:23   and then i went to a dinner probably and then met up with people [TS]

00:28:30   Oh tuesday i want your party and probably stayed out late and yeah and [TS]

00:28:36   that's what i said Rupert Murdoch that was kind of interesting and so where was [TS]

00:28:42   he he was just walking down the hall the win that's where he stayed so i actually [TS]

00:28:48   wrote this article so so one thing I didn't know and I thought it was going [TS]

00:28:52   to be I thought it was gonna be a bigger surprise to people then it turned out to [TS]

00:28:56   be no one really cared but so Eddy Cue was at CES and you you wrote an article [TS]

00:29:03   honest yes into any q's at CES speaking at Rupert Murdoch's private mini [TS]

00:29:10   conference which he holds in his suite [TS]

00:29:12   every year it's two days and he brings in like a fantastic list of people and [TS]

00:29:19   it's not for the public or anything it's 4 News Corp and Fox executives and this [TS]

00:29:25   year the people who were scheduled to present range from the CEO of snapchat [TS]

00:29:30   to send our from google CEO of Google eddy cue from apple and a bunch just a [TS]

00:29:38   bunch of other like the guy from salesforce.com a bunch of other really [TS]

00:29:42   high level of Benedict Devon's from andreessen horowitz some startup people [TS]

00:29:47   and so that's cool and I you know that's the kind of thing where it's like [TS]

00:29:51   there's this whole huge CES thing going on meanwhile in rupert murdoch sweet [TS]

00:29:56   there's like the best you know one of the best conference lineups in the world [TS]

00:30:01   and it's just for like a handful of top of executives who work for him but [TS]

00:30:06   that's the kind of thing you can do it see yes because so many of those people [TS]

00:30:09   are there anyway right [TS]

00:30:10   although i was interesting because of course [TS]

00:30:12   sample somewhat famously does not have an official presence at CES my guess is [TS]

00:30:18   that you know some people from Apple go just to kind of look at stuff that'd be [TS]

00:30:22   kind of silly not to how I'd i know for a fact that it and even when macworld [TS]

00:30:28   was a thing and it was coincident that there were people from the product [TS]

00:30:32   marketing group who I when every year just to do the due diligence of walking [TS]

00:30:36   around you know and and the question was always whether we know what what they [TS]

00:30:40   would put on their badge and notify my today just the you-know-what officially [TS]

00:30:43   go and they have apple on the badge and if people wanted to talk about they do [TS]

00:30:46   it they just didn't you know that it wasn't real cloak-and-dagger stuff they [TS]

00:30:50   just you know but they were there to just see what else you know the industry [TS]

00:30:56   is doing [TS]

00:30:56   yeah I mean maybe it'd be foolish not to I i think that someone was telling me [TS]

00:31:01   that they saw a couple Apple people you know this year just walking around but I [TS]

00:31:07   wasn't there for that but i wouldn't even be surprised if it's actually like [TS]

00:31:09   multiple teams you know like different yeah you know not even in coordination [TS]

00:31:13   you know the product marketing people they're just there in general but maybe [TS]

00:31:16   you know like notebook engineers are there just to look at all the crazy all [TS]

00:31:20   the crazy notebooks that are you know being put together [TS]

00:31:23   yeah I would and then you get to be in vegas right and maybe run into rupert [TS]

00:31:29   murdoch he was you looked at he looked good he was wearing a nice suit and some [TS]

00:31:33   sneakers walking down this walking down the hallway outside of a party that I [TS]

00:31:38   was leaving so it was just like in the hotel you mean I got a hallway [TS]

00:31:42   yes in the wind outside of one of their like nightclub e-type venues huh crazy [TS]

00:31:49   yeah but I mean today was up this was around I think 11pm or 1010 something [TS]

00:31:56   p.m. see that's why you go to see yes totally [TS]

00:32:01   yeah actually i'll never forget one of my when i worked at forbes now almost 10 [TS]

00:32:06   years ago one of my colleagues wrote an article about actually may have been CES [TS]

00:32:11   10 years ago where she was randomly at a booth when Bill Gates showed up to look [TS]

00:32:18   at the booth and what an interesting cool experience that was like can you [TS]

00:32:22   imagine being the the tiny booth operator and then [TS]

00:32:26   you like Bill Gates walks up and says hey give me a demo have to find that [TS]

00:32:31   article I wonder forbes has archives that may be forever work to trade show [TS]

00:32:36   booth I i don't think so i might when I was a kid my dad I think had a booth [TS]

00:32:43   there like a part of one at some point for a store he was involved in by I [TS]

00:32:47   never had to work a booth i did when i worked at bare bones so cool for bbedit [TS]

00:32:52   and I guess male Smith even at the time but we you know we have a booth at [TS]

00:32:56   macworld and it is grueling it in sometimes though it's it could be like I [TS]

00:33:03   don't know it's like three in the afternoon and you've been on your feet [TS]

00:33:05   since nine and you've been spent making the same pitch over and over again and [TS]

00:33:09   you know I I repetition has never been good for me I mean not that I'm not good [TS]

00:33:13   at it but I get bored quickly but then all of a sudden like you you meet [TS]

00:33:16   somebody and somebody will tell you this amazing story of how like bbedit you [TS]

00:33:20   know save their website or something like that they take and they just want [TS]

00:33:23   to thank you and you're just like oh my god that's amazing made my day [TS]

00:33:26   you know let me go get it let me go get rich single and you can tell it to his [TS]

00:33:29   face [TS]

00:33:30   that's great but boy it is hard it is really hard and you can just see it [TS]

00:33:35   right now and it's just it's just a funny thing to have on under my belt is [TS]

00:33:40   experienced and now whenever i'm at a trade show and walk around I'd have the [TS]

00:33:43   sympathy for every single person doing those you know working those boots that [TS]

00:33:48   I wouldn't have had otherwise [TS]

00:33:49   yeah it's grueling and you have like a tradeshow approved vendors that you have [TS]

00:33:55   to do everything with and you know good luck this to you know 20-minute line for [TS]

00:34:00   the bathroom and yeah so what else what else did you do at CES alli and I hung [TS]

00:34:08   out with the with walt mossberg that was that was a highlight [TS]

00:34:12   I saw that that's what your eye I saw thing me I saw a periscope this is a [TS]

00:34:17   visit my perspective it's oh I think it might have been [TS]

00:34:21   like maybe like 1230 at night east coast time so would have been maybe like 930 [TS]

00:34:26   Vegas that sound about right [TS]

00:34:27   I think so and I saw somebody who I follow on twitter from the verge tweeted [TS]

00:34:32   a link to periscope that their periscoping from inside a blinged-out [TS]

00:34:37   crazy blinged-out limo that new life had rented for some and I thought I got to [TS]

00:34:43   see this because i don't know you know I know what a regular lemon looks like I [TS]

00:34:47   got to see what like a special you know call attention to it looks like so i put [TS]

00:34:51   the periscope on and it's a meal I and a couple of other people i knew from the [TS]

00:34:55   verge and the inside of this limo it really was like it was like all that [TS]

00:34:59   leftover neon from Old Las Vegas was all inside this lemma basically and then it [TS]

00:35:05   the periscope is painting around and here's verge staffers and i was just [TS]

00:35:08   about ready to do not disconnect because it's a boy and then I see a guy and I [TS]

00:35:12   was like holy shit that one guy looks like dan frommer and I was like who is [TS]

00:35:15   that and they're like and we've got damn from quartz and michael lee shit is dan [TS]

00:35:19   from where [TS]

00:35:20   and I was like wow now it's like in right now i have a friend in the limo [TS]

00:35:23   now i'm interested and I noticed it seemed to me like everybody was a little [TS]

00:35:27   tipsy and you were like this totally normal and now and then it got crazier [TS]

00:35:34   because then it got to the far side of this [TS]

00:35:36   it was a truly massive limo and then all of a sudden Walt Mossberg and Kara [TS]

00:35:40   Swisher were in there [TS]

00:35:41   yeah they were riding in the backseat and I was fascinated that what you guys [TS]

00:35:49   doing you guys were on your way from like one into the strip to the other we [TS]

00:35:54   were all at a dinner that they have usually the last night or what you know [TS]

00:36:01   one of the last night's every year kind of a press dinner and I guess we were [TS]

00:36:07   all going to the cosmopolitan where there was a Twitter Spotify party and [TS]

00:36:13   rather than taking four cabs Neil I think threw his hands up and said let's [TS]

00:36:17   get a little so I just went in the limo and yeah that was it i mean it wasn't so [TS]

00:36:26   I don't think it was pre-planned or anything just happened was funny though [TS]

00:36:30   I did but it's the sort of thing that happens we like what you see on a pair [TS]

00:36:34   scope when they when they put the camera in your face well I never know what to [TS]

00:36:37   say i never would I don't want to set it was here it was funny though i am i'm [TS]

00:36:42   like they were like 300 people watching [TS]

00:36:45   I enjoy periscope I but I'm it requires a certain personality that I i I'm not [TS]

00:36:50   in possession of to really be good at it [TS]

00:36:53   I haven't done i don't think i've ever done one the other problem I have with [TS]

00:36:58   it at last time I tried using it i think i tried using it when the Pope was in [TS]

00:37:01   town here in philly and I was doing some periscopes walking around at the crazy [TS]

00:37:06   ways that they shut down it enormous major thoroughfares in philly which [TS]

00:37:12   created this [TS]

00:37:12   it was awesome it but it's that you had these like 6-7 lane streets that were [TS]

00:37:18   entirely free of cars not even like parked cars [TS]

00:37:21   it was great but the problem for me is I've got so many Twitter followers that [TS]

00:37:25   I easily overflow the limits of periscope even you know just for [TS]

00:37:29   something like that huh [TS]

00:37:33   did you uh did you recently joined snapchat I did that was me that was you [TS]

00:37:39   yeah okay I was like that's weird i could we do you understand snapchat now [TS]

00:37:44   know and someone was was in this I'm not that old but I sound like it i mean it's [TS]

00:37:49   someone was throwing it to me the other day and i have not i don't think i've [TS]

00:37:54   ever posted anything because I just don't really know what to post or or how [TS]

00:37:58   I guess that the whole idea is that it's kind of very raw uncut like a [TS]

00:38:03   spur-of-the-moment life through your eyes [TS]

00:38:06   whereas i'm more of a retouch edit like frame the perfect since you know i i'd [TS]

00:38:12   say more of an Instagram person than a snapchat person II me 2i my [TS]

00:38:17   understanding of snapchat previously was that it was like texting service where [TS]

00:38:24   everything was ephemeral and nothing gets saved and everybody la you can send [TS]

00:38:28   dick pics but people did use it for that but then like teenagers could use it and [TS]

00:38:32   send like love notes to each other and know that there are going to be [TS]

00:38:36   disappeared by the next day and that I that made sense to me and I felt like I [TS]

00:38:40   understand what this product does and i'm not a teenager anymore I've no I [TS]

00:38:45   have no need for it so I didn't know it but then I've heard now it's more like a [TS]

00:38:48   social network and I see what turned me on to it was doing it you know Gary [TS]

00:38:51   Vaynerchuk is yes I gary vaynerchuk has been raving about it lately and he's [TS]

00:38:58   been saying that he hasn't been this excited about something since Twitter [TS]

00:39:01   circuit 2007 and he really what I do remember that's my first met Gary and [TS]

00:39:06   gary was huge on twitter and like 2006-2007 said this thing is going to [TS]

00:39:10   blow up it's going to be huge everybody's going to be on Twitter and [TS]

00:39:13   he was right and so that him saying that this is how he feels about snapchat made [TS]

00:39:18   me think why I should sign up for this and see if I can figure it out and so I [TS]

00:39:22   did and there's a part of the process where it's like to want to state you [TS]

00:39:25   know notified you know here's people you know if from your address book you want [TS]

00:39:31   to follow them and I did and you're you're not the first person who's asked [TS]

00:39:34   is this really you look because it i guess it seems a little surprising that [TS]

00:39:38   i would sign up for snapchat well is also under the name of the site and not [TS]

00:39:42   as is your name [TS]

00:39:44   oh right and that was because you might be a little late to get the Gruber name [TS]

00:39:50   on [TS]

00:39:50   yeah I couldn't get I couldn't get it and all the variations on grouper [TS]

00:39:54   weren't there and i also had the at the notion that if i do if it does become a [TS]

00:39:59   thing [TS]

00:40:00   maybe it would be more of a you know daring fireball thing that a personal [TS]

00:40:03   thing [TS]

00:40:03   yeah actually would not be a you know it's kind of like a periscope in the [TS]

00:40:08   same way it's like here's a kind of unedited view of of life maybe you know [TS]

00:40:14   from the WWDC press bullpen right like that yeah that's cool but I didn't even [TS]

00:40:20   get the right during fireball name either right oh really i think i was [TS]

00:40:23   like i had to put like a dash in it or something I don't know because some I [TS]

00:40:26   don't know who the shitbag is but some some jerk has daring fireball like that [TS]

00:40:32   can't possibly be legit however it is stolen from me [TS]

00:40:35   well did you see on peach reviews peach yet [TS]

00:40:39   yeah i'm on the peach i'm on the peach someone has a casey johnson got p marker [TS]

00:40:47   so she's [TS]

00:40:49   picking it up is she really yeah she masquerading as as i don't know i think [TS]

00:40:58   just the username and I actually haven't looked at it in a couple days so the [TS]

00:41:03   peach is really weird [TS]

00:41:05   I think I mean I'll so what happened it for anybody who missed this and trust me [TS]

00:41:09   if you did you'd you're not really missing anything [TS]

00:41:12   it was like over the weekend i think it was over the weekend but it within the [TS]

00:41:15   last few days [TS]

00:41:16   all of a sudden everybody on twitter is talking about a new social network [TS]

00:41:18   called peach and in fact the fact that i just tried to get my name on snapchat [TS]

00:41:23   couldn't I i do have this habit where if I hear the new social network even if I [TS]

00:41:27   think there's a very low chance i want to do it I'll quick sign up to try to [TS]

00:41:30   get a username that I want and so I signed up for this peach and it's as [TS]

00:41:34   best as i can figure out it [TS]

00:41:37   number one I don't quite get it but as best as i can figure out is it sort of [TS]

00:41:40   like Twitter except that instead of getting a timeline you have to go to [TS]

00:41:45   each single prayer every single person you follow individually to see what [TS]

00:41:48   they're up to and it it's a poor idea for social network implemented in a very [TS]

00:41:56   poorly made and designed app like the buttons and the app don't you you tap [TS]

00:42:01   the button inning [TS]

00:42:02   there's no visual indication that you've tapped it there's no highlight and and [TS]

00:42:06   to make it even worse nothing happens sometimes [TS]

00:42:09   and then you tap it again and it's gone because whatever it is that you tap to [TS]

00:42:14   do before it took three seconds and then it no one away to very very shitty app [TS]

00:42:18   if I interesting it's I mean it's actually you know as Twitter starts to [TS]

00:42:26   add more don't know what you'd call them formats or something media types to [TS]

00:42:31   Twitter this is kind of like you know going a giant leap ahead of that because [TS]

00:42:35   you can make drawings you can make animations you can add photos but the [TS]

00:42:42   timeline is weird it's not a timeline of post-its a timeline of people so what [TS]

00:42:48   one of the more interesting analysis i read basically said you know you're [TS]

00:42:54   you're incentivized to just post as much as possible because then you'll always [TS]

00:42:58   be at the top of the timeline [TS]

00:43:00   and you know you won't be spamming people in the sense that CC 20 of your [TS]

00:43:04   posts in a row but you know you'll always be the person at the top of the [TS]

00:43:08   timeline and that might get annoying [TS]

00:43:10   I don't know it's a I don't think it's we're talking about much more now let's [TS]

00:43:16   not as with any new social network most of the posts on that most but many of [TS]

00:43:20   the posts are about peach itself [TS]

00:43:22   yeah so we'll see if it gets beyond that it what's interesting about it is that [TS]

00:43:26   it's made by one of the people who made it is the guy who made vine so that's [TS]

00:43:33   the only reason it got any kind of traction because vine is a real thing [TS]

00:43:36   and there's real people who were you know using it happily and it's it you [TS]

00:43:41   know but i don't think this is a fine all right unless it they somehow [TS]

00:43:44   quote-unquote pivot invent a new something new that you can do with this [TS]

00:43:48   that's different than what this is [TS]

00:43:50   yeah it's always dangerous to say like there's been too many of there's been [TS]

00:43:54   too many social networks because i'm sure someone said they were too many [TS]

00:43:57   search engines right before Google came out so you know who knows what's [TS]

00:44:03   actually going to happen but it seems like this is one of those things where [TS]

00:44:06   it's just not different enough to really justify putting too much time and effort [TS]

00:44:12   into maybe it'll catch on amongst um like path was huge in singapore [TS]

00:44:19   something or oh yeah [TS]

00:44:20   indonesia or wherever around but yeah we'll start talking about peach now [TS]

00:44:28   yeah alright well we'll stop talking about peach and start talking about our [TS]

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00:45:06   you want to create a new portfolios site to show off your work they've got [TS]

00:45:10   examples of that [TS]

00:45:11   it's really really easy and it is so far beyond any kind of website even if [TS]

00:45:18   you're thinking that you're going to have to design our program from scratch [TS]

00:45:23   you know that old-fashioned traditional way than the stick shift way if you will [TS]

00:45:27   the manual transmission where you're writing the code and designing and doing [TS]

00:45:31   the HTML or maybe the programming you really ought to think about do trying it [TS]

00:45:35   first with squarespace even if you can think of it as a prototype and I for a [TS]

00:45:39   lot of different types of sites you'd be very surprised just how far you can go [TS]

00:45:44   and you may not need to build a website you really create can just use [TS]

00:45:47   Squarespace i was actually looking around with it recently I actually [TS]

00:45:52   because i thought you know these guys sponsored the show all the time and I [TS]

00:45:55   haven't looked at it in a while and i know they had a major new version last [TS]

00:45:58   weekend so i tried building just not just spent like an hour building like a [TS]

00:46:02   little store design and I was blown away by somehow how much improved it is from [TS]

00:46:07   the way Squarespace used to be just how much more it feels like you're working [TS]

00:46:11   in even though you're in a browser doing all this stuff it really feels like [TS]

00:46:14   you're in like it an app like a design app doing these things really really [TS]

00:46:19   impressive [TS]

00:46:20   where do you go to find out more easy go-to squarespace.com and you get a free [TS]

00:46:25   trial no credit card required and then when you do pay when them free trial is [TS]

00:46:31   up and you want to keep the site and keep it going [TS]

00:46:33   just remember the offer code grouper my last name GRU ber and you will get ten [TS]

00:46:38   percent off your first purchase that could be a lot of dough because if you [TS]

00:46:42   pay for a whole year at a time the 10-percent can apply right to that so my [TS]

00:46:48   thanks to Squarespace build it beautiful [TS]

00:46:52   one more thing I want to say about ces now now having been twice all the [TS]

00:46:57   internet you know this was a different apple that back then was it was smaller [TS]

00:47:00   and you know still I would say maybe a little more mysterious but all the [TS]

00:47:06   so-called rumors and like calls for Apple to headline CES and all that stuff [TS]

00:47:12   that that was just completely idiotic like even more even now more in [TS]

00:47:17   hindsight than it then it seemed that like there's no way that Apple is going [TS]

00:47:20   to waste their time trying to [TS]

00:47:23   like have any sort of signal among the noise at CES there's absolutely no [TS]

00:47:28   reason for do for them to do that and just like even halfway believing that [TS]

00:47:33   that that could have happened back then just seems completely foolish now i miss [TS]

00:47:38   macworld and I really do in its heyday was great and it was for exactly what [TS]

00:47:43   you said though it's that it was away the main reason was just the fact that [TS]

00:47:47   everybody who covered APPL or worked in apple related things was all in san [TS]

00:47:53   francisco at the exact same time which is great and then secondarily it was [TS]

00:47:57   great it was actually great so every year and I'd find one or two things two [TS]

00:48:01   new companies of making products that it you know I didn't know otherwise and [TS]

00:48:06   even in the Internet era when that became a lot easier to find you know [TS]

00:48:11   little companies that are from oddball locations around the world it's still [TS]

00:48:16   always happen but I totally understand why apple pulled the plug on their [TS]

00:48:20   involvement in Macworld which was way less involved than would have been if [TS]

00:48:24   they gone to CES right because macworld especially San Francisco one which was [TS]

00:48:28   the last show was local to them and it the entire show revolved around their [TS]

00:48:34   ecosystem but I totally understand why they got away from it [TS]

00:48:38   yeah i mean i wouldn't be surprised if like someone took a meeting with someone [TS]

00:48:43   from cea or whatever and and you know heard them out but there's just no you [TS]

00:48:48   know Apple can command as much attention as it as it gets on its own why would it [TS]

00:48:54   why would participate in something that's going to be super noisy and not [TS]

00:48:59   focused [TS]

00:49:00   yeah and it in the thing and the Apple i think actually was upfront about this i [TS]

00:49:04   don't i think when they stopped the day you know publicly said we're not does [TS]

00:49:08   the last time we're going to do a macworld keynote it was the year that [TS]

00:49:14   it was the year when Steve Jobs fell ill again and ended up going on a medical [TS]

00:49:20   leave and he you know he did they announce like his medical leave [TS]

00:49:24   I forget it was like december january but they said that you know very messily [TS]

00:49:31   here is always have it was handled very poorly probably because of steve you [TS]

00:49:36   know that it was his desire for pot for privacy was in direct conflict with the [TS]

00:49:42   companies need to you know they they they were giving a keynote at macworld [TS]

00:49:47   expo in early January and be you know that they have certain public [TS]

00:49:50   obligations regarding the executive leadership it was all very messy [TS]

00:49:56   although you know obviously it's moot point now but i remember though that the [TS]

00:50:00   $YEAR it was announced that eh Phil Schiller will be giving the keynote at [TS]

00:50:04   macworld next month and be this will be the last keynote apple ever gives in [TS]

00:50:08   Macworld Expo so they announced that before the macworld expo which was in [TS]

00:50:14   some some people took that as sort of a dick move because it kind of did cast a [TS]

00:50:18   few nariyal feel to the whole thing because I gave me I mean they were you [TS]

00:50:24   know they still had at least two more mad world after that but everybody knew [TS]

00:50:27   at this point that it was going to be a a greatly diminished back world without [TS]

00:50:31   Apple but on the other hand I kind of think I don't know that it was a dick [TS]

00:50:34   move [TS]

00:50:35   pronouncing that because i think it gave everybody a chance to soak it up and it [TS]

00:50:39   may be gave people who were like a maybe i'll go maybe I'll not go it it [TS]

00:50:42   motivated them to ya better go [TS]

00:50:44   yeah that was the only year I went and it was it was really cool to be able to [TS]

00:50:49   see it once anything else from CES I don't think so I mean you know i could [TS]

00:50:59   go on forever it was was really interesting [TS]

00:51:02   it was fun it was exhausting and next year you're coming so we can so someone [TS]

00:51:08   will play blackjack with me i can't really complain about how do you not [TS]

00:51:12   find time for because it would be like 2am and I hadn't you know it's like I [TS]

00:51:16   guess I should go to sleep see you because the people are you know the [TS]

00:51:21   people i was with the either just want to keep drinking or [TS]

00:51:25   I don't know I actually don't know and there's like some I think it started [TS]

00:51:28   ironically but there's like a lot of the tech writers play Pai Gow Poker which I [TS]

00:51:34   also didn't get to play we were going to and then I got separated from that group [TS]

00:51:38   and I don't know if they ever did or not but anyway next year see that I I'm [TS]

00:51:44   starting to get a sense of how this could happen and why it's inexplicable [TS]

00:51:48   to me how you can have like a four-day trip to vegas and not into playing [TS]

00:51:51   blackjack and it sounds to me look and i know you i think this is probably too it [TS]

00:51:55   seems to me that the difference is that you have at least a lick of common sense [TS]

00:51:59   i don't know how i don't know i was ya know I i would have liked to it in like [TS]

00:52:09   last year's psychologist at the last night and then the last night it was [TS]

00:52:12   like 1am and I I couldn't even put a hundred bucks on the cubs to win the [TS]

00:52:16   World Series last year because I ran out of time before the sportsbook close [TS]

00:52:20   oh did you get in this year no are they not taken not taken yet i don't know i'm [TS]

00:52:25   sure they're taking them it's there i don't know i guess they probably could [TS]

00:52:29   win this year I didn't think they were gonna when I didn't think they were [TS]

00:52:33   going to be even close last year so how they're going to be I did together gonna [TS]

00:52:36   be good they can be good [TS]

00:52:37   are they gonna be the National League favorites maybe could be because it's [TS]

00:52:42   going to the Cardinals around worse Cardinals have gotten more and the Mets [TS]

00:52:45   come on the Mets that was a fluke have gotten worse already the Mets have [TS]

00:52:48   already lost lost talent and I don't think they're going to science espetus [TS]

00:52:52   they did they mention have pitching and that's it and then the Dodgers are in [TS]

00:52:56   turmoil right and nobody did I don't think anybody knows what's gonna happen [TS]

00:53:00   with the doctors and they're probably worse because they they lost [TS]

00:53:02   what's-his-name the picture [TS]

00:53:04   oh what's his name the guy who used to be on the Royals yeah i forgot [TS]

00:53:13   so anyway I think your cubbies are going to be I don't think you're going to get [TS]

00:53:16   good odds just keep your hair when yeah that's the thing [TS]

00:53:19   this could be the year where you get your you get your Cubs win the world [TS]

00:53:21   series ticket and you end up winning like six hundred dollars on a hundred [TS]

00:53:24   dollar bet not even i think it's like $MONEY for 21 or something i don't know [TS]

00:53:28   i think last year with 721 that's how is that right [TS]

00:53:32   it seems like even when the Cubs have talent the Cubs oughta have to be like [TS]

00:53:35   boobs [TS]

00:53:36   yeah they're the cops they're gonna be like a there the Cubs discount on that [TS]

00:53:39   you have ticket in the same way with with the Yankees that even when the [TS]

00:53:43   Yankees that look like they're not a good but you know they don't really have [TS]

00:53:46   it that the yankees still should only be like a 2-1 every year even if they have [TS]

00:53:50   no chance because I Yankees like you shouldn't really you should not be able [TS]

00:53:56   to make a lot of money by betting on the Yankees 2-1 on series now that's [TS]

00:53:59   practically cheating right that's why I love him that's like betting on the [TS]

00:54:07   house but basically yeah so anyway basic just a bit you go that you go to see as [TS]

00:54:13   you go two days earlier so because you want to hit these the keynotes and that [TS]

00:54:17   the announcements and then you book two days a week you stayed there for two [TS]

00:54:21   days to do the show for can you do the whole show floor in two days you'll [TS]

00:54:25   never get you'll never do the whole thing you have to pick and choose we [TS]

00:54:29   even we didn't get to talking about more than one tiny portion of it there's the [TS]

00:54:34   whole convention center which is like the North Central and South halls each [TS]

00:54:38   of which have multiple zones and then there's the Westgate to which is [TS]

00:54:44   something else I don't even know i have anything go to the Westgate don't know [TS]

00:54:47   that that's something else like next door [TS]

00:54:50   I've seen the sign I don't even know what it is though is it like a hotel [TS]

00:54:55   cocina [TS]

00:54:56   yeah I think it's kind of a junkie casino hotel with its own convention [TS]

00:54:59   center and part of CES is it there [TS]

00:55:02   yeah i think it's so crazy i got it i'm going next year [TS]

00:55:07   yeah you should I should look let's do it all right stay somewhere nice though [TS]

00:55:12   well I only state the win oh wow all right there might be a price to present [TS]

00:55:18   my feet yeah when I looked well when I looked at it had sold out but I think [TS]

00:55:22   before that it lets I will figure out how to do this early so [TS]

00:55:27   we don't get screwed but yeah I wonder what that I know that they sell i know [TS]

00:55:31   that the wynn and encore sellout because they're a they're the best place on the [TS]

00:55:35   strip and B it's at [TS]

00:55:37   I don't well there's no ideal location but it's about as close to ideal as you [TS]

00:55:41   can get because it's right across the street from the venetian and palazzo [TS]

00:55:47   which is the way that the the that's the casino that's connected to the sands [TS]

00:55:51   convention center [TS]

00:55:52   yes it's so my guess is that the the you know the first like my hotels the first [TS]

00:55:58   night with was fifty dollars in the second the third and fourth minus 4 350 [TS]

00:56:03   dollars [TS]

00:56:04   wow yeah it's like a huge like just the difference between pre CES and we're [TS]

00:56:11   doing nothing where did you stay [TS]

00:56:13   well I stayed ahead to stay at the flamingo oh that's right you told me [TS]

00:56:16   that you didn't tell me that right and the filming go ahead . not that great [TS]

00:56:20   although not a good location [TS]

00:56:22   it's yeah it was well located it's on the monorail so that was fine it was [TS]

00:56:26   fine i mean i stayed in the new tower and it was fine but hey maybe next year [TS]

00:56:32   by CS will have the the Las Vegas city notes so you'll know where to where to [TS]

00:56:37   actually hang out [TS]

00:56:39   yeah I know where to hang out now you don't want to hang it like I actually [TS]

00:56:43   probably right the Las Vegas city nuts [TS]

00:56:44   did you see I relaunched it now when you've been offline a lot lately yeah if [TS]

00:56:49   you go to City notes that co you know as I think I you know talked about on the [TS]

00:56:55   show before but yet the idea was that I was making these apps where if you go if [TS]

00:57:00   you're traveling to a city and you just want a short list of like the cool stuff [TS]

00:57:04   for your cool friend would take you and not the lame touristy stuff or like you [TS]

00:57:10   know fancy silly stuff that i would just have this list for you and and I did a [TS]

00:57:17   new york one and had a San Francisco one and these were iphone apps that i was [TS]

00:57:20   selling in the app store and it was you know long story short it was cumbersome [TS]

00:57:26   to make and an update these apps as apps and it was also not really you know the [TS]

00:57:34   paid app model has as you know is not a great business model for for certain [TS]

00:57:39   types of [TS]

00:57:40   of content so it's a website now it's city notes . co i have a Tokyo and Paris [TS]

00:57:45   list up there and if you're going to those cities check them out and i'm [TS]

00:57:49   working on new york next and then probably los angeles and you know it's [TS]

00:57:55   working as a website it's like free for me to update and keep current and we'll [TS]

00:58:01   see what happens but interesting that's my little side project yeah I'm you know [TS]

00:58:05   we'll see what we'll see what happens with it but I just relaunched about a [TS]

00:58:10   month ago and so far so good [TS]

00:58:13   excellent what else is going on about this is one time with this el chapo haha [TS]

00:58:20   did I ever read the sean penn thing yet did you [TS]

00:58:24   I did but I didn't finish it and it's it's like the stupidest thing that I [TS]

00:58:28   couldn't remember which device i was reading it on so I haven't gotten back [TS]

00:58:32   to it but i loved it i thought it was fantastic i really really liked it i'm [TS]

00:58:37   going to read it and I think I think it's one of the best pieces written by a [TS]

00:58:41   non writer and there's it's funny it seems like maybe Rolling Stone aye i'm [TS]

00:58:46   not sure what the backstory is and I don't know how much of this is if it's [TS]

00:58:49   out there and I just don't know because I didn't finish the article yet like he [TS]

00:58:52   visited him in October and the articles coming out now but it it seems like [TS]

00:58:56   maybe they felt like their hand was pressed when the authorities took out [TS]

00:58:59   Chapo back into custody and they wanted to publish it but it it's clearly a very [TS]

00:59:04   light editing pass it you know in terms of it it doesn't read like your typical [TS]

00:59:12   Rolling Stone feature it a lot of Sean Penn's personality is is infused in the [TS]

00:59:19   pros and I think he did a hell of a job there's is certain touches that as a [TS]

00:59:23   writer like felt like a little over-the-top like it's a little awkward [TS]

00:59:31   in certain phrasing but for the most part though I really enjoy the visceral [TS]

00:59:35   nature nature of the pros I i think is just a tremendous read and it's just [TS]

00:59:40   such a crazy idea you know it i I'm kind of fascinated by sean penn you know he [TS]

00:59:46   just does things that other people that just never occurs of to do right [TS]

00:59:50   remember like with the [TS]

00:59:52   with the hurricane and in New Orleans was that hurricane what was it called [TS]

00:59:57   Katrina Katrina there's like [TS]

00:59:57   Katrina Katrina there's like [TS]

01:00:00   there's Sean Penn like in a rowboat saving people you know getting off the [TS]

01:00:05   roofs you know like what the hell Sean Penn doing on a rowboat into New Orleans [TS]

01:00:09   he added [TS]

01:00:10   how did he get there how do you get to a flooded city if you don't live there [TS]

01:00:14   you know what song he's he just went and you know at what a crazy idea to have is [TS]

01:00:19   I'm gonna go meet the most notorious drug kingpin in the world today and [TS]

01:00:23   write a story about it [TS]

01:00:25   yeah and a lot of the criticism has been that that El Chapo chapel or chop oh [TS]

01:00:32   well I guess in in in Spanish and say Chapo el trapo that he was given [TS]

01:00:37   editorial control essentially that he was allowed to you know make changes or [TS]

01:00:44   at least reject the it was submitted it with the agreement was a wolf will [TS]

01:00:49   submit to you you know a manuscript if you have objections we will take your [TS]

01:00:53   objections right so a lot of people are saying and and whatever they said that [TS]

01:00:58   he didn't make any changes or something like yeah but a lot of people are [TS]

01:01:01   criticizing that as you know essentially a you know a press release from El Chapo [TS]

01:01:07   written by sean penn submitted to rolling stone which is hit you know [TS]

01:01:12   historically a journalistic organization and they just go and run it i don't know [TS]

01:01:19   i think it's i think it's that's kind of the time we're in for a lot of places [TS]

01:01:23   are just publishing directly on medium and or on their websites or something [TS]

01:01:28   like that if you look at elon musk e does the same thing so I don't you know [TS]

01:01:33   I it would be a tough call for the editor of rolling stone [TS]

01:01:36   I think that if I was a publisher Rolling Stone I'd be very very excited [TS]

01:01:40   about this because it's certainly gotten them a lot of attention and pray a lot [TS]

01:01:44   of web traffic and but it's interesting like to what do you do you allow that [TS]

01:01:49   what are you here's my take my eye and this would really what I wanted to talk [TS]

01:01:52   about it was the debt journalistic and I don't have a problem with it because [TS]

01:01:56   right up front that's how the article starts is in init Alex like it's an [TS]

01:02:02   editor's note it explains that situation entirely which is that part of the deal [TS]

01:02:07   for this entire thing before it started was an agreement that the article would [TS]

01:02:11   be submitted to a chop those people [TS]

01:02:13   for their approval and it was and they didn't make any changes and so to me [TS]

01:02:18   that the the what makes it okay is the fact that they disclose that been very [TS]

01:02:24   clear language right up front and that they secure like so the our Chapel [TS]

01:02:27   people said we want to approve the article and I think the Rolling Stone [TS]

01:02:30   people said okay we'll do it but we're going we were going to explain what was [TS]

01:02:35   approved [TS]

01:02:36   you know we're gonna explain that this deal was in place and we're going to say [TS]

01:02:41   whether or not you changed anything [TS]

01:02:43   and so to me obviously that's less than ideal would be great if the El Chapo [TS]

01:02:47   people just said you can write whatever you want but obviously they weren't [TS]

01:02:51   gonna let that happen and so yeah I the world is a better place that this [TS]

01:02:55   article exist then if it didn't like it when it's not like they had the option [TS]

01:02:59   to do it without that arrangement right fact that it was disclosed to me makes [TS]

01:03:05   it acceptable like I think the people who are objecting to it on a pc like [TS]

01:03:09   it's feeling a certain purity test are being a lot of them are jealous that [TS]

01:03:14   they have story i think yeah i mean the truth about this there are no rules it's [TS]

01:03:19   not like they're yeah or something that says that you know every every article [TS]

01:03:23   published anywhere must be vetted by something or something like that I mean [TS]

01:03:27   that [TS]

01:03:28   so whatever I if if you're jealous that your publication did not get the scoop [TS]

01:03:34   on El Chapo from sean penn I guess that sucks but it is interesting i think it's [TS]

01:03:41   i think it's cool I i want to read it i saved it [TS]

01:03:44   i'm going to read it I i like the idea of getting kinda raw writing from [TS]

01:03:51   non-traditional writers I think that's really that is that to me is exactly [TS]

01:03:55   what it feels like [TS]

01:03:56   and in terms of well the the argument that this could just be a press release [TS]

01:04:01   from El Chapo obviously that's a risk I mean but you just read the article with [TS]

01:04:06   an open mind and judge for yourself and I having read most of the article would [TS]

01:04:10   say it's definitely not the case it doesn't whitewash over anything it's [TS]

01:04:13   really just sort of a first-person narrative you are there this is what [TS]

01:04:16   it's like to try to get to this guy story at to me it was just a good read [TS]

01:04:22   but I think you have to keep an open mind on something like that [TS]

01:04:25   and i also think that there's a certain sense sanctimonious among the [TS]

01:04:29   professional journalists who like object to this on you know this is not the way [TS]

01:04:35   it's done by serious publications uh is that those publications that have those [TS]

01:04:40   rules like if I'm sure a lot of them don't really do have it codified you [TS]

01:04:44   know like 60 minutes does not allow the sources of us show to see it before it [TS]

01:04:51   airs that's fine that's you know that find have rules like that and it [TS]

01:04:56   certainly does protect you from you know accusations that your your currying [TS]

01:05:00   favor with your subjects or something but those publications obviously they [TS]

01:05:04   miss out on an awful lot of stuff that they're that these you know these rules [TS]

01:05:07   and traditions keep them from from getting exactly and self-publishing you [TS]

01:05:14   said like how much stuff is going on medium these days the the world where a [TS]

01:05:20   you know a in the old days they they could they could take a stance like that [TS]

01:05:25   and the only people who can really get a story out we're the ones who owned a [TS]

01:05:29   printing press and had you know million or two million circulation newspaper [TS]

01:05:33   magazine [TS]

01:05:34   ah you don't need that anymore right so anybody can anybody can handle two or [TS]

01:05:39   three million people reading their site if they publish it on wordpress or [TS]

01:05:43   medium or something like that and so they don't control you know they don't [TS]

01:05:47   control the means of distribution anymore and they're sort of holding on [TS]

01:05:52   LOL you know get me to the fainting couch they let the subject pre-approved [TS]

01:05:57   the story it is this is you know I've got the vapors somebody get the smelling [TS]

01:06:01   salts ridiculous [TS]

01:06:03   yes fascinating dave winer actually wrote a good essay about this many many [TS]

01:06:08   of these same points and and i totally agree I mean listen I went to you know [TS]

01:06:13   core unquote professional journalism school I mean that's what my undergrad [TS]

01:06:17   college was and i don't care i think it's great that that people can [TS]

01:06:21   self-publish now there's there's certain things that I won't do because that's [TS]

01:06:27   the job i have but that's fine i'd you know as a I think the best thing you can [TS]

01:06:31   do is be very clear about what happened and what didn't happen it seems like [TS]

01:06:35   that's what they did here so i right I feel I've and I a dave winer has been [TS]

01:06:41   thinking about these things since the invention of the web in the nineties and [TS]

01:06:46   he's a really adding is really interesting perspective on this stuff [TS]

01:06:51   and I think it is to make a long story short I think that institutional [TS]

01:06:59   journalism the capital j journalism like you said like going to actual journalism [TS]

01:07:04   school and working at it at a long-standing you know traditional [TS]

01:07:09   publication they've made things more complicated than it really is they've [TS]

01:07:13   set up this this like a written and or unwritten list of rules of how it's done [TS]

01:07:18   whereas the truth of it is it lowercase J journalism that anybody can can [TS]

01:07:23   conduct is to me it's fundamentally about getting the truth out there [TS]

01:07:29   whether it's true facts or whether it's like in a lot of my writing truly what I [TS]

01:07:36   believe and think my opinion my honest opinion about how things are going [TS]

01:07:40   that's what it's all about and that's it and so part of the truth could be like [TS]

01:07:44   writing a disclaimer that says the subject of this story had the following [TS]

01:07:48   demands and that's the truth the truth is we had this arrangement and now you [TS]

01:07:53   know it [TS]

01:07:54   yeah let's be let's be honest like the people with all the rules get stuff [TS]

01:07:58   wrong all the time too so exactly it's not like they lead to perfection right [TS]

01:08:04   and you know and like I love the New York Times New York Times is one of my [TS]

01:08:07   favorite newspapers are it is my favourite newspaper and its source that [TS]

01:08:11   i read i read something in the new york times L every single day but you know [TS]

01:08:16   and they they exemplify that sort of traditional journalism and they've had [TS]

01:08:20   some absolutely terrible things in the last few decades you know with the judy [TS]

01:08:24   miller her reporting on the lead up to the Iraq war and it was the guy they had [TS]

01:08:31   the serial fabulous know Jason hmm well whatever his name is GN you know Jason [TS]

01:08:39   Bourne now it was a jys on2 alright [TS]

01:08:44   Jaison Blair yeah Jayson Blair so they had a reporter on the staff who it turns [TS]

01:08:49   out had cereal e5 [TS]

01:08:51   located news reports I you know again those rules are not a protection against [TS]

01:08:58   things like that going wrong and fundamentally in both of those cases the [TS]

01:09:01   problem is that it wasn't the truth that was coming out you know what judy miller [TS]

01:09:05   was reporting from our sources in Iraq was not the truth and that led to [TS]

01:09:10   disasters you know circumstances and the Jayson Blair stuff it didn't really [TS]

01:09:14   leave any kind of disaster like the iraq war but the whole problem is that it [TS]

01:09:18   greatly diluted the credibility of if it's printed in The New York Times it's [TS]

01:09:23   true and then all those david pogue reviews i misspoke [TS]

01:09:32   well he's I don't see his stuff anymore I don't it occurred i was just talking [TS]

01:09:36   to somebody about that that I know he's still doing this thing at yahoo i just [TS]

01:09:41   saw him recently 20 i saw in New York when I was getting the my ipad pro [TS]

01:09:48   review unit he must have been cool it must have been like right before me but [TS]

01:09:53   I was going into a hotel while he was coming out so he stand still . but i [TS]

01:09:58   don't know why i don't know what it is there's some kind of you know like tech [TS]

01:10:04   memes search optimization strategy that the Yahoo people aren't doing because i [TS]

01:10:09   don't see his stuff i don't know what I don't know why that is [TS]

01:10:12   yeah i don't know like now that mossberg is you know not at the journal and is [TS]

01:10:17   writing for rico and the virgin stuff i still see mossberg reviews you know they [TS]

01:10:21   think they percolate into my peripheral vision and it's like Oh open a tab or as [TS]

01:10:27   pokes don't I somehow wound up not without any David Polk tabs [TS]

01:10:31   yeah same maybe just needs to tweet more [TS]

01:10:35   yeah maybe i don't know let's take a blue one last break and thank our third [TS]

01:10:41   and final sponsor of the day and it's our good friends at igloo you guys know [TS]

01:10:46   what an Internet is internet is the thing that your company has for internal [TS]

01:10:50   communication that nobody ever looks at our updates [TS]

01:10:54   igloo is an internet you will actually like because it doesn't look like it was [TS]

01:10:59   designed in the late nineties because it wasn't it really just been designed in [TS]

01:11:02   the last few years and it is entirely designed around the modern concepts of [TS]

01:11:08   how the web should work everything it works on all devices it scales from your [TS]

01:11:13   phone to your tablet to desktop and it has features that are modern things like [TS]

01:11:18   a micro blog so you could have for your internal team a little twitter-like [TS]

01:11:22   thing that's private on your internet and you can do links and texts and stuff [TS]

01:11:25   like that but it's entirely private and it's hosted and you can access it [TS]

01:11:30   anywhere from your phone from the road anything like that all sorts of great [TS]

01:11:36   features you can have to do is you can manage the to do's calendars so many [TS]

01:11:42   features and all the features you would want for internal communication on an [TS]

01:11:45   intranet they've got it [TS]

01:11:47   so where do you go to find out more and get started with a free trial go to a [TS]

01:11:51   glue software.com / t TS the initials of the show [TS]

01:11:58   igloo software.com / tts and you'll get a free trial go check them out if you [TS]

01:12:04   have any kind of team needs an Internet [TS]

01:12:08   what else is on units i just want to say that's something I think of a lot is [TS]

01:12:12   like how to get your stuff noticed it's really interesting it's almost hard to [TS]

01:12:18   predict who's going to read your stuff and it's almost it really doesn't seem [TS]

01:12:24   to be correlated with how much traffic your site gets even or anything like [TS]

01:12:28   that it's it's almost a different kind of science and I don't know I don't know [TS]

01:12:35   there's way to crack it but it's something that fascinates me because [TS]

01:12:37   sometimes a lot of put a lot of effort into us an article and it just won't it [TS]

01:12:42   just won't get red or the other way around like you know something that that [TS]

01:12:46   surprisingly does really well and sometimes it's you know you get lucky [TS]

01:12:50   with a headline or a link here there but it really is weird how the web how the [TS]

01:12:55   web works with sharing and just getting red and who's reading it and and sharing [TS]

01:13:00   it [TS]

01:13:01   I i have found that and I don't know quite why [TS]

01:13:07   it would be but to me in my career in the time i've been writing daring [TS]

01:13:12   fireball one of the epochal moments was you know it it's like like a media or [TS]

01:13:18   that changed the no-hit and change the world forever was when Google shuttered [TS]

01:13:23   google reader google reader xi shuttering instantly cut into the [TS]

01:13:30   traffic that daring fireball get so if I measure i don't think it cut people i [TS]

01:13:34   honestly don't truly believe that the number of people who read my writing on [TS]

01:13:38   a regular basis if anything continue to slowly grow but in terms of like [TS]

01:13:42   pageviews it was instantaneous and permanent and the number of pages i get [TS]

01:13:49   $MONEY per month is way fewer than from before and it into it correlates are [TS]

01:13:53   exactly two weren't google pulled the plug on google reader and I think my my [TS]

01:13:57   guess is that I a lot of awful lot of people are reading fireball used google [TS]

01:14:05   reader and they subscribe to my site and whenever something new came up they [TS]

01:14:09   would go to do you know [TS]

01:14:11   click the thing that would go to my website and i would register you know my [TS]

01:14:15   analytics and whatever wood and register is that as a hit and anyway long story [TS]

01:14:20   short I don't get the traffic i used to in terms of page views I've never been [TS]

01:14:23   happier that I don't have pageview tied advertising because that would have been [TS]

01:14:29   it really would hit were absolutely would have hurt if I if the advertising [TS]

01:14:33   daring fireball was correlated to page views and I think it's just that people [TS]

01:14:37   now more a lot of people check it when it comes to mind instead of checking as [TS]

01:14:41   soon as you know getting a you know treating google reader is like a [TS]

01:14:44   notification system of grouper posted something I'm gonna check it out and out [TS]

01:14:49   the other thing is what i'm getting at is that pre google reader i was very [TS]

01:14:53   very good at guessing which longer pieces i wrote we're going to have legs [TS]

01:14:57   which ones weren't and now i don't i'm often i often think wow I think I hit a [TS]

01:15:03   home run with this one and it doesn't really like the next day might nothing [TS]

01:15:06   is you know there's no there's no bump and then like last month i wrote i spent [TS]

01:15:12   an awful lot of time really examining that the the battery case you know like [TS]

01:15:16   a native an awful i remember and all the lot of the feedback I got was [TS]

01:15:20   why in the world would you spend that much time on the battery case and the [TS]

01:15:24   explanation is I think it's because i could write about it i've found it [TS]

01:15:28   interesting I think there were some very interesting things about it and because [TS]

01:15:32   it's such a simple little thing you can fully consider it [TS]

01:15:36   there's you know that you can explore every little alley and crevice and and [TS]

01:15:39   notion about it but it was one of the most popular things are written in [TS]

01:15:43   months i think it I think it was more popular than like my iphone success [TS]

01:15:46   reveal if I just measure by page views and seemingly how many new people did it [TS]

01:15:52   and I wasn't even the first to write the article ID but somehow that one really [TS]

01:15:56   took off and I I'm I no longer can predict which ones are going to be [TS]

01:15:59   popular or not [TS]

01:16:01   speaking of that article I mean I still can't believe how controversial that [TS]

01:16:06   battery case was that was well I guess that's what I think that that's why the [TS]

01:16:10   article was popular i think there really are people really have strong feelings [TS]

01:16:14   about this i mean you'd also went very deep on it [TS]

01:16:18   yeah I i think what it is to is that there's an awful lot of people who have [TS]

01:16:21   this really hate this design they really do I mean they are it it is like you [TS]

01:16:30   know like bringing up Obama or something you know with your your you know your [TS]

01:16:33   crazy uncle who's a Donald Trump supporter you know it like it like turns [TS]

01:16:38   on like a red anger bulb in people's heads and their some people cannot even [TS]

01:16:43   talk about it in a you know you would you would think that an argument a [TS]

01:16:47   little debate if you will over the design of a phone battery pack would be [TS]

01:16:52   the sort of thing that would not make anybody angry but you would be wrong and [TS]

01:16:56   so the people who dislike it really really dislike it it it it seemly it [TS]

01:17:02   seems to offend them on an emotional level and on the other side I think what [TS]

01:17:07   may be made my article popular is that the people who either are intrigued by [TS]

01:17:11   it or actually like it they can't articulate what why it's it's again [TS]

01:17:16   almost like an emotional level they're like I don't know it doesn't look bad to [TS]

01:17:19   me but they're based I think that they've largely been quiet in public [TS]

01:17:25   because if you try to take that position anything other than this design is an [TS]

01:17:31   abject failure and maybe Johnny I've is me [TS]

01:17:33   no we are investigating whether he's losing his mind if you take any position [TS]

01:17:37   short of that the people who hate it will jump all over you and most people [TS]

01:17:41   don't want to be jumped all over I me I don't care I the only way to really [TS]

01:17:48   reminds me of her seeing the Boeing Dreamlifter oh I think so yeah just like [TS]

01:17:53   the the 747 that they just added a bubble on top of ya to make it big [TS]

01:18:00   enough so they could carry the fuselage of another of the Dreamliner yeah yeah [TS]

01:18:05   it's literally like putting a bump on the you know around around the 747 um [TS]

01:18:11   yeah I think it's funny at I it reminds me a lot of one a new logo comes out and [TS]

01:18:18   everyone just jumps on it the first day you know this is horrible i can't [TS]

01:18:22   believe it and then no one cares after that I think that you know and so much [TS]

01:18:28   of the design of that thing is how it works and i haven't used that I have a [TS]

01:18:33   6s plus so I don't need a battery pack but brag but actually I didn't need a [TS]

01:18:41   battery pack at CES oh that's interesting even with the plus yeah cuz [TS]

01:18:45   the the cell signals so bad there that i'm sure you're using way more battery [TS]

01:18:49   than you should be [TS]

01:18:50   and even when even I've never been in CS obviously we can repeat it again but [TS]

01:18:55   I've been to Vegas many times in vegas as Tory ously bad in my opinions [TS]

01:18:58   cellular coverage and in addition to the fact that the cellular coverage isn't [TS]

01:19:02   that great in general that's just talking like if you're outside your door [TS]

01:19:05   but did the buildings are these caverns and there you know the Faraday cage [TS]

01:19:09   aspect of you know what it's like when you're covered by you know three tons of [TS]

01:19:15   concrete and who even knows where there is you know if you're underground or [TS]

01:19:18   aboveground or where the hell you are you know it could definitely be a [TS]

01:19:22   challenge [TS]

01:19:22   yeah I got one of those anchor packs that's supposedly you know big enough to [TS]

01:19:28   charge a macbook and an ipad and a phone and all kinds of stuff so so i did use [TS]

01:19:34   that but anyway i don't remember i was but it's you know if if you need a [TS]

01:19:39   battery pack it seems like it actually works pretty well which is the whole [TS]

01:19:42   point so i don't know whatever I I really [TS]

01:19:45   I thought you went deliciously over-the-top on that post but as you say [TS]

01:19:49   like it's a small enough thing where you can really examine it from every angle [TS]

01:19:54   and why not like that's the whole point of being a self-publisher on the web is [TS]

01:20:00   you could do something ridiculous like that I the other thing I'm thinking [TS]

01:20:04   about and I've i went and bought a bunch of them but I've always been and I even [TS]

01:20:09   said that their own bottom of my article my solution to battery challenge days is [TS]

01:20:14   to have a little external battery pack but i like the little ones i like ones [TS]

01:20:18   that I can put my other pocket and it's almost like I don't even notice it's [TS]

01:20:21   there and movie makes a bunch of them but I don't honestly considered to be a [TS]

01:20:26   short coming in their company in that they make too many of them and that one [TS]

01:20:30   of the things I really really appreciate about Apple is that if you're going to [TS]

01:20:33   buy an Apple blank and insert any product there you can go in and decide [TS]

01:20:38   which one to get [TS]

01:20:39   and it's it's I'm an indecisive person and i will pause but i never have a [TS]

01:20:43   problem figuring out which macbook to buy I didn't even now at a moment when [TS]

01:20:48   their lineup is in flux and they still have the old macbook airs in the new [TS]

01:20:52   macbook one which is underpowered and the macbook pro I know which which mac i [TS]

01:20:57   want to 30 i want the 13-inch macbook pro that's the best that's the one on 1i [TS]

01:21:02   I find it so hard to figure out go to movie calm and figure out which battery [TS]

01:21:06   pack to buy because they not only have different sizes in terms of vital here's [TS]

01:21:10   the small one that will refill one iphone from you know throughout the day [TS]

01:21:14   or here's a really big one that you could use to charge an ipad and two [TS]

01:21:18   phones or something like that but they also have multiple designs they have [TS]

01:21:22   ones with built-in cables not with built-in cables ones you know that it [TS]

01:21:27   it's too much they should be the one to their the battery experts they should [TS]

01:21:31   design the right design and then I don't have to worry about it it's almost like [TS]

01:21:35   when you go to mophie calm and pick a battery pack for the about you know [TS]

01:21:40   external battery pack [TS]

01:21:42   you almost have to design it yourself because you've got to figure out do you [TS]

01:21:46   want in integrated cables do you want to have separate cables do you care that [TS]

01:21:50   it's that the battery is going to charge by micro USB but the phone is going to [TS]

01:21:54   charge by lightning so you have to bring two different things at night [TS]

01:21:58   does it do pass through charging meaning that at the end of the day when you put [TS]

01:22:02   up next to your hotel bed do you have one thing to plug in and it'll you know [TS]

01:22:06   the battery will plug fill your phone first and then fill itself up or you [TS]

01:22:10   will have to plug two different things and because the battery pack won't [TS]

01:22:13   charge the phone while it itself is being charged there they have all of [TS]

01:22:17   those options are there for you to consider from just one company and I [TS]

01:22:21   kind of it i find it maddening so I feel like I want to write an article and [TS]

01:22:25   figure out which which is the best one and effectively design it for movie this [TS]

01:22:30   is your version of Marcos headphone test [TS]

01:22:32   yes exactly that's exactly it it's my version of Marcos headphone test his [TS]

01:22:36   battery packs except i'm only going to do movies and speaking of Marco Marco [TS]

01:22:40   recommended one to me personally can't find it here the other one to check out [TS]

01:22:47   his anchor kan keer which are some X goggle people who make a very nice [TS]

01:22:53   battery and charging stuff they're the ones who i also have a 4-port USB [TS]

01:22:58   charger which I kit which I travel with now so I can do want to bring any of the [TS]

01:23:03   Apple charging bricks I just bring this and plug in my macbook iPhone Apple [TS]

01:23:10   watch and can charge something else at the same time [TS]

01:23:14   all right i'll take a look at the anchor ones but every mark over recommended one [TS]

01:23:17   to me that he bought at $MONEY at amazon for 24 bucks and it has built-in cables [TS]

01:23:23   and I'm a built-in cable fan so you don't you know it's just one thing to [TS]

01:23:27   put your pocket and the son-of-a-bitchin thing broke i do hadn't even gotten past [TS]

01:23:32   the point where I was just testing how you know like how quickly and it you [TS]

01:23:38   know how just testing a whole bunch of different these battery packs on my [TS]

01:23:40   phone every time I let my phone go down I don't use it like three times and I've [TS]

01:23:44   never even taken it out of the house so it wasn't like it it you know is dropped [TS]

01:23:47   or anything like that it's just the Lightning port on it just stopped [TS]

01:23:51   working so i think there's a sort of you get what you pay for aspect in there and [TS]

01:23:58   i also found it curious that Marco of all people was the one who recommended [TS]

01:24:00   this coupon to me [TS]

01:24:02   hmm yeah maybe an imposter [TS]

01:24:08   I don't remember I don't remember the name of the company was we are here it [TS]

01:24:11   is it's underneath the pilots should on my desk [TS]

01:24:13   haha i hate to throw the company under the bus but it's a volt ready VLT re ad [TS]

01:24:20   Y and if you go to amazon and look at the Volt ready you'll see what I mean [TS]

01:24:23   about these integrated cables and they're super super thin the cables i [TS]

01:24:28   mean it's it's so much thinner than the Lightning port itself and I you know [TS]

01:24:32   don't think that's probably why I broke i think you need like a good thick cable [TS]

01:24:36   have you installed a new iOS 9.3 yet no I have not [TS]

01:24:44   I haven't either i'm not i'm not in the beta cycle what's what's different about [TS]

01:24:51   it [TS]

01:24:52   the-the-the like fake sherlocked flux or whatever that thing is called efflux so [TS]

01:24:59   you can get the warmer colors at nighttime so it's easier on your eyes [TS]

01:25:05   when you're gonna go to sleep [TS]

01:25:07   interesting and there were all those new features for education like the multiple [TS]

01:25:13   user mode and that kind of stuff what you assume is going to be part of iOS 10 [TS]

01:25:19   yeah so everyone can know but it's still it's still just a beta right [TS]

01:25:23   yes yeah yeah I thought maybe I really out to lunch now I'm kind of done I I i [TS]

01:25:30   do the beta's of the major new OS over the summer but that's mainly because i [TS]

01:25:34   know you know my phone two-year-old I'm getting a new phone anyway so if it goes [TS]

01:25:38   belly-up and it's usually there's like major major features I want to get get [TS]

01:25:42   ahold of them but for stuff like the minor ones i usually don't do the beta's [TS]

01:25:45   yeah same [TS]

01:25:47   have you uh have you been using the apple TV a lot everyday everything [TS]

01:25:54   have you used the game controller yet yeah I have the game controller uh I [TS]

01:25:59   don't use it very frequently because I just I just don't play video games [TS]

01:26:02   yeah i'm not one to two hopefully play games on and I used that the first day I [TS]

01:26:09   had it and then I haven't used it since the second [TS]

01:26:12   yeah but that's really just me it's not like that i couldn't find some game [TS]

01:26:15   that like I found a couple games i really like but I just never occurred to [TS]

01:26:19   me to play video games [TS]

01:26:21   yeah me neither i thought i would though I i thought so too i think they have all [TS]

01:26:27   the things like if i time-traveled back and talked to my like 10 11 12 year old [TS]

01:26:32   self [TS]

01:26:32   I think that I would have lots of good news to tell young John Gruber and I [TS]

01:26:36   think he would be very happy about his future but i think the of all the things [TS]

01:26:39   he'd be most surprised by is that I would tell them that I you you're going [TS]

01:26:44   to grow up and have the financial ability and the flexibility in your [TS]

01:26:48   daily schedule to own and play any video game you want for as long as you want [TS]

01:26:54   practically speaking and you're not going to [TS]

01:26:59   yeah I think that pretty much I think that it my like 12 year old self would [TS]

01:27:06   instantly suspect that whoever this guy who does kind of look like me and it it [TS]

01:27:12   was credibly well cast to play the person who's going to prank me and tell [TS]

01:27:16   me that it's me when I'm 42 is obviously full of shit because there's no chance [TS]

01:27:22   that if i could spend 4-5 hours every night playing cool video games that I [TS]

01:27:26   wouldn't be doing it i downloaded one for the Apple watch which you know that [TS]

01:27:32   was another one of those things where they were like oh watch os/2 is going to [TS]

01:27:36   be you know it's gonna be really helpful for games because they'll be able to run [TS]

01:27:40   directly on the watch and also be able to use the digital crown as a [TS]

01:27:45   controlling mechanism and now not fun one of the games was like that almost [TS]

01:27:51   like a card game type thing and it was just too too weird and the other one was [TS]

01:27:56   like pong type thing and it was just so jerky that I saw that one is losing [TS]

01:28:01   because I either got the same one or i downloaded a similar one and I think [TS]

01:28:06   maybe there might be a month a bunch because if all you have is the crown [TS]

01:28:09   pong is very obvious concept and it was terrible it was absolutely terrible [TS]

01:28:15   yeah i did not enjoy that as as as we head into the new Apple watch season and [TS]

01:28:21   i suspect that they're going to announce it [TS]

01:28:24   early-ish this year [TS]

01:28:25   you know I just event that they're supposedly having in march i do think [TS]

01:28:30   we'll get a new watch [TS]

01:28:32   and as we you know what do we think of Apple watch I i have to write this piece [TS]

01:28:36   i do because i have a lot of thoughts on it but the bottom line i think i think [TS]

01:28:40   it's very clear in hindsight that they should not have had any apps at all for [TS]

01:28:43   the first Apple watch [TS]

01:28:45   I mean maybe eventually it will be adapt platform but it's clearly not ready for [TS]

01:28:48   it yet and slow apps is way worse than no apps in my opinion and to me even now [TS]

01:28:56   even you know with watch os/2 and and everything it's also still two [TS]

01:29:00   incredibly inconsistent where if i go to like a weather app on the watch [TS]

01:29:06   sometimes it will just spin and spin and spin until the screen goes off and if i [TS]

01:29:11   go to the exact same what app like dark sky or something in take my phone out of [TS]

01:29:15   my pocket and go to dark sky it works instantly and as all you know all the [TS]

01:29:19   data I want you know the information about the weather that I was looking for [TS]

01:29:22   and so what it doesn't take long to be psychologically conditioned to because [TS]

01:29:28   you don't trust that it's even going to work at all on the watch it doesn't take [TS]

01:29:31   you very long at all that you just instinctively go for the app on your [TS]

01:29:35   phone totally especially with that this s success phones being so fast and also [TS]

01:29:43   the 3d touch shortcuts like it's now you know when the watch launched to me it [TS]

01:29:49   was really helpful to be able to quickly access something without reaching in my [TS]

01:29:53   pocket and taking out this giant phone but now the phone is so fast that and [TS]

01:29:59   the touch ID a unlock is so fast that it actually is faster now again to take my [TS]

01:30:05   phone out than to try to get anything done on the watch right it's just it's [TS]

01:30:10   just and that doesn't mean that you know that the watch as a whole is a failure [TS]

01:30:13   but I feel like what the this first watch was good and interesting for is [TS]

01:30:18   just the ambien stuff you know the tracking the health you know tracking [TS]

01:30:22   your stuff doing a workout and whatever you configure to be shown at a glance on [TS]

01:30:27   your you know without even do anything is you know and that's enough that's [TS]

01:30:31   enough to make it a product i think that the idea that they had to make had to [TS]

01:30:34   have apps and the first one was wrong and I think it's kind of funny because [TS]

01:30:38   they [TS]

01:30:39   famously had no apps on the first iphone and it turns out that the phone was [TS]

01:30:44   absolutely it you know probably the best platform for quote unquote apps that [TS]

01:30:48   mankind has ever created it's like the pinnacle of apps as the central premise [TS]

01:30:53   of how you're going to use advice didn't even have it for so if the if the phone [TS]

01:30:58   can get away without it at first I don't see why the watch couldn't have and I [TS]

01:31:01   think in hindsight the watch should have yeah i wrote kind of a whoever was like [TS]

01:31:06   7 13 view about a month ago now and that was you know [TS]

01:31:11   similarly might my high-level conclusion was i still use it everyday and i still [TS]

01:31:16   really like it a lot but i haven't i'm not using it for any new things than i [TS]

01:31:20   was at the beginning so basically using it for the same things I did when I [TS]

01:31:25   started so in that way it felt stalled in the sense that we were promised this [TS]

01:31:29   kind of unlimited platform and no one's really taking advantage of it whereas in [TS]

01:31:35   reality like I'm very happy with the things that it does well the fitness [TS]

01:31:38   tracking the you know so again I'm always surprised how useful it is to [TS]

01:31:43   have the time in front of me especially with my phone now being so unwieldy and [TS]

01:31:49   you know in a few very other basic things so i'm joined on it [TS]

01:31:55   I've enjoyed that from other people too i know marco was saying on his podcast [TS]

01:31:58   either the last episode of the last one I wasn't too worried he's like for [TS]

01:32:02   Christmas got a mechanical watch because he's you know . he never watching this [TS]

01:32:07   entire life but just the convenience of having the time on your wrist it turns [TS]

01:32:11   out that's actually pretty cool [TS]

01:32:12   yeah all of us like me have been watching my life as I come on with fact [TS]

01:32:18   that you have to be told those I know I i had a while you know I had I was the [TS]

01:32:21   kid with the nerd watching school with the calculator Cassie or whatever but I [TS]

01:32:26   forgot I forgot all about that [TS]

01:32:27   honestly like the temperatures cool to have yeah that's the one thing when i [TS]

01:32:31   wear my traditional watch my regular watch the one thing that I miss every [TS]

01:32:37   single day is that I expect to be able to look at my wrist and see what the [TS]

01:32:41   temperature is outside [TS]

01:32:42   yeah and every time it it's always it adding it's it's [TS]

01:32:48   it's uncanny how I could go days without wearing my Apple watch and I still as [TS]

01:32:52   i'm heading out the door and deciding which code to put on a look at my wrist [TS]

01:32:55   and I'm like oh and it's not gonna help ya [TS]

01:32:59   ru ru apple picking with it yeah i do when i have it on an apple pie and [TS]

01:33:03   that's another thing too is because the supermarket where we go [TS]

01:33:07   there's a whole foods and they take Apple pay and i instantly every single [TS]

01:33:11   time I see whether i'm wearing my Apple watch or not Apple watch [TS]

01:33:14   I put my wrist up to the key haha nice yeah i do I mean almost every day I do [TS]

01:33:23   that so it is I find and I thought so I thought it would be true back in May [TS]

01:33:28   when i first got it and it turns out it's very true it is terrific in the [TS]

01:33:32   East Coast winter to have an apple pay thing that you don't have to fish out of [TS]

01:33:36   your pocket when you're wearing a coat and layers of clothing and stuff gloves [TS]

01:33:41   to write and actually you can go straight through the sleeve you don't [TS]

01:33:44   even need to roll up your sleeve you just double click on the button it and [TS]

01:33:50   that NFC will go right through your shirt [TS]

01:33:52   now it is interesting i'll take it one thing too is I never use the single [TS]

01:33:58   click on that contact thing to contact people only by accident right and so I [TS]

01:34:03   really feel like in hindsight they got that wrong like single-click should have [TS]

01:34:07   an Apple pay and double-click should have been jump to contact shortcut at [TS]

01:34:11   least for me personally because when i do want to contact somebody like if I [TS]

01:34:14   want to text my son i'll do it via serie I'll long-press the other thing and to [TS]

01:34:20   say text Jonas whatever it is I want to text him because you have to dictate the [TS]

01:34:26   the text anyway so why not just initiate the contact from the voice to it see I i [TS]

01:34:34   assume they pry thought people would be doing the drawings and the touch stuff [TS]

01:34:38   more than they do like I haven't done that stuff in months now only when [TS]

01:34:42   somebody gets a new Apple watch [TS]

01:34:43   yeah right in hindsight is the land is just one of those things where and I [TS]

01:34:48   kind of it makes me a little worried you know it's a worrisome product in some [TS]

01:34:51   ways about Apple because it makes me wonder what what made them think well [TS]

01:34:55   they were using it themselves that this would be useful like [TS]

01:34:58   it just seems to me that if they spent as much time thinking about it is i have [TS]

01:35:03   in the first six months while i wore it why didn't they come to the same [TS]

01:35:06   conclusions i did like it mean that's good [TS]

01:35:09   the whole idea was a great idea I was very intrigued by it you know that the [TS]

01:35:14   idea that you would have these favorite people and one touch away from just [TS]

01:35:18   sending you know your heartbeat or whatever fabulous idea but then I feel [TS]

01:35:22   like once you actually have it on your wrist and you can do it it turns out it [TS]

01:35:26   doesn't doesn't really stick i think that it's going to be some of the most [TS]

01:35:30   interesting things are going to be what they change based on what they have now [TS]

01:35:35   learned from you know millions of people using this thing and that's the software [TS]

01:35:40   as well as the hardware [TS]

01:35:41   I think we've already seen a realizing that the sport is kind of the is the [TS]

01:35:47   main watch so yeah there's more colors now we'll see what else changes with [TS]

01:35:52   that but well I said the software changes [TS]

01:35:54   yeah i know you said it was like the best one yeah i think it's the best one [TS]

01:35:57   and I think all of the worrying that people did I think this is to me one of [TS]

01:36:00   the most interesting things about it is all the worrying people did that that [TS]

01:36:04   the common person is going to get short-changed and gets this cruddy [TS]

01:36:07   aluminum one and people it's only rich people who can afford a thousand-dollar [TS]

01:36:11   stainless steel one we're going to get the nice one it's actually the other way [TS]

01:36:14   around the people who bought the $400 sport1 got the best watch I really do [TS]

01:36:19   believe that [TS]

01:36:20   yeah I love mine and so I'm just super curious to see what what they change [TS]

01:36:26   software wise to know [TS]

01:36:29   yeah I am too i'm I've and I don't want to do this software group has really [TS]

01:36:34   gotten good at keeping a little you know not much leaks out of apple software [TS]

01:36:38   these days so I think we're in for a surprise [TS]

01:36:40   I don't think that you know who knows you mean you never know what mark [TS]

01:36:43   government's going to figure out but yeah I i don't know i think there's a [TS]

01:36:47   good chance that will be surprised so any guesses we have actually real [TS]

01:36:51   guesses [TS]

01:36:52   I if I you ask me right now what do I think they're going to do I'm going to [TS]

01:36:56   guess a lot of Health and sensor related improvements and this one might be more [TS]

01:37:02   of a mean we just wishful thinking but i really really really would like to see [TS]

01:37:07   them [TS]

01:37:08   do something a lot smarter with where the aggregate health data is it you know [TS]

01:37:15   making health center more of a here's everything that we know about you type [TS]

01:37:21   thing like me its way two separated with the activities is just for the watch [TS]

01:37:26   stuff and not you imp you know what I mean right and you know i have six [TS]

01:37:33   months or well I have eight months of aggregated fitness tracking like okay [TS]

01:37:39   what-what higher-level trends can you tell me [TS]

01:37:41   yeah you know okay when you don't know when you work out on the weekend you do [TS]

01:37:49   something better [TS]

01:37:50   during the week I don't know just like give me some more other than that page [TS]

01:37:54   of all the Rings which is kinda cool but was cool you know the first couple times [TS]

01:38:00   I looked at it is nice to be able to go back and kind of brag about the day I [TS]

01:38:04   walked twenty seven thousand steps steps at CES but it would be great to actually [TS]

01:38:09   get some more useful information out of that page [TS]

01:38:12   yeah i think that if there's it if they're paying attention to how people [TS]

01:38:15   really seem to be using watching the real world is going to be a lot more [TS]

01:38:18   about quantifying you know and helping you make sense and organize your the [TS]

01:38:22   data that the watch nose and like I mean the other thing too is if I'm not [TS]

01:38:25   wearing my watch but i have my my phone with me the the minimal compared to the [TS]

01:38:30   watch but the minimum tracking that the phone does should be easily combined [TS]

01:38:34   with the watch you know to create an overall picture of like my activity and [TS]

01:38:38   stuff like that and where it's been and then the other thing I think I hope that [TS]

01:38:42   they're working on is I think that they should really work to make it smarter [TS]

01:38:46   about he whether it's watch faces or the glances or locate you know but something [TS]

01:38:53   so that it's just smarter about showing you what you want to be looking at when [TS]

01:38:57   you look at rest [TS]

01:38:58   yeah there's plenty of context that knows about you know where I'm at what [TS]

01:39:03   I'm doing that it could i would even trust it to shuffle the complications [TS]

01:39:08   for me somehow [TS]

01:39:09   yeah based on the context you know if I met the airport show me the travel [TS]

01:39:15   complications if it's nighttime show me you know certain things you know and i [TS]

01:39:20   know that it [TS]

01:39:21   be kind of obnoxious to have to program the logic behind that so maybe you [TS]

01:39:25   wouldn't be able to program it but to me that would be there there's so much more [TS]

01:39:30   context that that they could be integrating into a lot of the decisions [TS]

01:39:35   about what they show you where there are a lot of Android watches at the CES not [TS]

01:39:42   in a really noticeable way let me last year it was soda the whole watch things [TS]

01:39:49   very novel and of course there was the famous apple watch knock off and get a [TS]

01:39:55   lot of the boots i guess had kind of Android watches but i think that i [TS]

01:40:00   didn't really it wasn't like a huge thing I mean like Samsung had one but I [TS]

01:40:05   think they're only major change was just color [TS]

01:40:07   yeah and then there was that a Fitbit yeah it looks a little like an Apple [TS]

01:40:14   watch but it like a hexagonal like that yeah corners [TS]

01:40:18   yeah I kind of dumped on it i looked at its fine i mean whatever fewer if you're [TS]

01:40:22   trying to buy two-hundred-dollar thing or whatever its and you want to fit that [TS]

01:40:27   also does a couple other things the advantage that Fitbit has is that they [TS]

01:40:31   can get away with an ugly ish design and quite frankly I think that their thing [TS]

01:40:34   is ugly it it certainly uglier in the Apple watch and yeah they can get away [TS]

01:40:38   with it because people in their audience is primarily looking at fitness tracking [TS]

01:40:42   and so if your thing you're most interested in is fitness tracking [TS]

01:40:45   therefore less than great aesthetics can you can get away with it whereas Apple [TS]

01:40:51   watch [TS]

01:40:52   its primary thing is it's supposed to be a good-looking watch yeah and i think [TS]

01:40:58   the whole point behind this is that they want to become a more Universal device [TS]

01:41:03   and get away from you know the biggest risk to Fitbit is that fitness tracking [TS]

01:41:08   becomes a nap on a more Universal device as opposed to separate a you know thing [TS]

01:41:15   that you carry around the the way that calculator is now a nap on a phone or a [TS]

01:41:21   flashlight you know you know was carrying a little maglite around anymore [TS]

01:41:25   all rights your camera flash so you know I can see why they would want to kind of [TS]

01:41:31   go after that [TS]

01:41:32   more mainstream universal more useful market but I I just don't know they're [TS]

01:41:38   the company that has the the software and in the ecosystem that they can get [TS]

01:41:43   enough people using it i mean there's still this the selling a lot people are [TS]

01:41:47   buying a lot of foot bits there [TS]

01:41:48   the brand has awareness and people like it but i don't know i think they're [TS]

01:41:54   doomed because i think that that they're not going to be able to stay far enough [TS]

01:41:57   ahead to to to stay ahead of the eventual good enough fitness tracking [TS]

01:42:04   that built into other devices you know include I I'd well I think right before [TS]

01:42:10   or right after they went public I did kind of a trollee post where I said if [TS]

01:42:13   its long-term stock chart revealed or something like that it was for the [TS]

01:42:18   long-term sales chart revealed it was it was the the shipments curve of the ipod [TS]

01:42:23   it was like you know [TS]

01:42:24   yep this this is a single-purpose device that is basically become a nap on a more [TS]

01:42:30   general purpose is over the holidays we're at Amiens mom's house or something [TS]

01:42:36   I don't know something at some point during the Christmas New Year's thing [TS]

01:42:38   and that's when Christmas and her mom had a and LED Maglite and I was just [TS]

01:42:47   blown away by how awesomely powerful the the flashlight is a all the faucets we [TS]

01:42:54   have we have we have a bunch of them from maglite I've always been a fan of [TS]

01:42:56   their stuff because it's so well made but ours are all the old incandescent [TS]

01:43:00   thing and I was like wow it's like I've somehow missed this revolution and I [TS]

01:43:05   need to upgrade all our flashlight so I went flashlight shopping for myself and [TS]

01:43:09   it's so funny how it's like maglite has all this so many slogans on a bunch of [TS]

01:43:14   their smaller one so it's like you know [TS]

01:43:16   yes you really do need a flashlight yes you can you can have a flashlight that's [TS]

01:43:19   so much better than the one on your phone and it's like if you're telling [TS]

01:43:22   people that they if you're just reminding them that they still need to [TS]

01:43:24   buy a flashlight you're you're in trouble like yeah it is exactly it [TS]

01:43:28   mirrors exactly what the consumer camera company started saying you know five or [TS]

01:43:33   six years ago about yeah you don't need a two-hundred-dollar point-and-shoot [TS]

01:43:37   camera and it's like no you don't go to any tourist location in the world and [TS]

01:43:41   look at what people are using they're all using their phones [TS]

01:43:44   totally and flashlight is right there [TS]

01:43:49   it's like you know who knew who had said to me it's like something i would have [TS]

01:43:53   never predicted I mean an apple obviously didn't predict because they [TS]

01:43:56   were a little late to the game at making it something that you didn't need a nap [TS]

01:43:59   for but I use my phone as a flashlight probably at least once a day every day [TS]

01:44:04   every day [TS]

01:44:05   yeah it's it's crazy to me but it's awesome right but it's you know add it [TS]

01:44:11   to me in the same way i'm not saying Maglites going out of business but [TS]

01:44:14   they're there they're going to go to the business that was selling little [TS]

01:44:17   ten-dollar ones that you keep your desk is gone that's then it's never going to [TS]

01:44:21   come back the only lights flash lights are going to sell her the the big [TS]

01:44:24   serious ones that you need you know where you really do one like a [TS]

01:44:27   you-know-what to studi sell flashlight [TS]

01:44:31   yeah and that I mean in just to bring it back to that fit i guess that was the [TS]

01:44:36   criticism was that it wasn't going after the serious fitness market because it [TS]

01:44:39   doesn't have a gps right you know the marathon runners aren't using that that [TS]

01:44:45   model and I don't think it's gonna be enough of an Apple watch to beat apple [TS]

01:44:50   or even the google watches that at being a more general purpose device so [TS]

01:44:56   anything else you wanna talk about this week damn I not really [TS]

01:45:04   huh there was you know what about what do you want to talk about I was going to [TS]

01:45:08   say there is a I as it comes and goes but it's it you know I I don't write [TS]

01:45:15   about finance generally but imma jump somewhat intrigued by and I don't think [TS]

01:45:18   that the company is immune to it i think even if you're primarily interested in [TS]

01:45:22   apple because of their products as I am that you still have to consider they're [TS]

01:45:29   like stock price and there you know quarterly financials because you know [TS]

01:45:33   they're publicly held company and it were at this point the whole market is [TS]

01:45:38   down quite frankly but Apple is down further than the market and they're [TS]

01:45:42   trading at a ridiculously low price earnings ratio at the moment and it [TS]

01:45:47   brings out and bridges brings out the crazies [TS]

01:45:50   I mean no I you cannot make this up I mean this guy trip Chowdhry is is almost [TS]

01:45:56   comically it [TS]

01:45:58   really is hard to believe that he's not a parody that there's somebody out there [TS]

01:46:01   who made up the name and you know like the mac elope and it's it it's a fake [TS]

01:46:06   analyst who doesn't even exist in four years now he's been getting away with [TS]

01:46:10   this and getting quoted and he keeps saying more and more outrageous things [TS]

01:46:13   and everybody just keeps quoting him that you know putting the word analyst [TS]

01:46:18   in front of your name is somehow this magical credibility badge he literally [TS]

01:46:24   said last week called tim cook a bozo and called for him to be a not fired [TS]

01:46:29   he called them to be demoted back to chief operating officer amazing and says [TS]

01:46:35   that jon rubinstein should come back to the company and become the CEO perfect [TS]

01:46:41   which is it's not gonna happen [TS]

01:46:43   that is the other way worthy co-ceo with Fidel I guess you bring buy em all back [TS]

01:46:49   and Angela Lawrence is a nitwit or something i forget what is word wasn't [TS]

01:46:52   you know she's got to go [TS]

01:46:54   meanwhile the apple stores are now never been more popular more successful it i [TS]

01:46:59   mean it's clearly through there is a lot of I wouldn't say pessimism as much as [TS]

01:47:08   just kind of people are not quite sure if if iphone sales are going to grow [TS]

01:47:15   this year and I don't know maybe that doesn't matter to the average person it [TS]

01:47:22   it does matter to Apple as it is a growth story around and growth certainly [TS]

01:47:27   is important in any company and you know sure there are their cycles were things [TS]

01:47:34   flatten out or maybe they decrease little and they start growing again and [TS]

01:47:39   it yes Apple that you know may relative to the market that's one thing but there [TS]

01:47:45   are companies that use stock performed great last year i believe the Amazons [TS]

01:47:50   organizando amazon it seems like everybody's really really caught on to [TS]

01:47:54   em and I think deservedly so I mean but but just little things like the way that [TS]

01:47:58   amazon by most you know the accounting I've seen that got 51-percent of the [TS]

01:48:04   online holiday shopping that's it an enormous number and it's sort of a magic [TS]

01:48:08   number two you know like fundamentally if they got [TS]

01:48:12   forty-nine percent of it instead of 51-percent it's you know it's the same [TS]

01:48:15   it's a rounding error and probably well within the margin of error for however [TS]

01:48:19   that the outside group estimated that the numbers but 51 is you know over that [TS]

01:48:24   fifty percent line and that's a magic number and you can see why that would [TS]

01:48:27   fuel you know investor confidence in their stock [TS]

01:48:32   yeah so in the meantime you have you know these the this huge group of [TS]

01:48:37   panelists who try to guess every quarter how many phones Apple's can sell and [TS]

01:48:42   what the revenue and profits are going to be and and what's been happening [TS]

01:48:46   recently is that they've been reducing their forecasts for for iphone sales and [TS]

01:48:51   for i think also forever night I don't have the the trend line in front of me [TS]

01:48:57   actually have access to a pretty what i thought would be an interesting chart of [TS]

01:49:00   like how the estimates change over time but they actually changed so little that [TS]

01:49:04   it's just kind of a flatline it's not very it's not actually a very [TS]

01:49:07   interesting chart but we'll see [TS]

01:49:10   I mean yeah this could be this could possibly be a year and by the way this [TS]

01:49:15   has been known for a while like I think I wrote about this in i would say july [TS]

01:49:20   or even april of last year that this coming year could be the year where the [TS]

01:49:25   company doesn't grow very much at all and and we'll see I mean you know it [TS]

01:49:34   certainly does matter for some reasons but it also seems to be creating an [TS]

01:49:38   opportunity for a lot of people to blow things out of context and be right there [TS]

01:49:43   is it silly about things there's a very interesting story here i think but it's [TS]

01:49:48   all nuanced and in requires a you know to be let's be serious about this that [TS]

01:49:52   that this company the biggest company world is not going to implode [TS]

01:49:56   it's like we're talking about growth stopping not that iphone is going to do [TS]

01:50:01   it the way some of these people are talking about it is as though that mean [TS]

01:50:05   here's a little headline the iphone slow down spells doom for apple [TS]

01:50:09   I mean that's an actual headline and ostensibly serious business publication [TS]

01:50:13   it's ridiculous doesn't spell doom but it certainly is interesting and I think [TS]

01:50:19   it's almost hit it if you're realistic about it you have to admit [TS]

01:50:23   that just back-of-the-envelope math would suggest that the basic story is [TS]

01:50:28   off actually very easy iphone sales were suppressed for a at least a year or two [TS]

01:50:33   it seems because consumers decided they liked bigger phones and the iphone [TS]

01:50:38   didn't have a big phone and it takes apple at least at least two years to to [TS]

01:50:43   make a change like that because so much you know because of their we only do one [TS]

01:50:47   major new design year and we bank you know bet the bank on it [TS]

01:50:51   they're stuck with it for two years and when the 6 and 6s came out for the 6 and [TS]

01:50:57   6 plus came out last year there was a it satisfy the demand but be it was pent-up [TS]

01:51:03   because a lot of people have waited because they were in there were rumors I [TS]

01:51:06   mean everybody know anybody who like us knows casual people who are like hey is [TS]

01:51:11   it true that the Apple is going to come with a bigger phone was like well you [TS]

01:51:14   know India give your standard i don't know but i certainly seems like it [TS]

01:51:18   that's all . signs point to and they were like cool i'm going to get that and [TS]

01:51:21   there waited for it and then they did and they had unbelievable sales i think [TS]

01:51:26   that that sales so far from what we know that the 6s and 6s plus army are [TS]

01:51:31   matching that but they the question is are they going to grow even further and [TS]

01:51:35   they may not but the thing that's also very obvious is at this point it they're [TS]

01:51:40   getting to the point where they're running out of people on the planet who [TS]

01:51:42   can afford iphones right which there may be actually gonna help out with the you [TS]

01:51:49   know second hand-me-down subscription phones around this year but you know [TS]

01:51:55   we'll see at this point though they really and they're reaching the point [TS]

01:52:00   where I really think that to grow it has to be at the lower end by widening the [TS]

01:52:07   number of phones you know lower-cost phones are being sold their iphones [TS]

01:52:10   because that I and i really do think they're at the point where it they there [TS]

01:52:17   aren't any there just aren't untap people left the other a few google [TS]

01:52:22   employees with Nexus phones and then that's about it you know and that's [TS]

01:52:27   where other products come into play to like the watch for the apple TV but [TS]

01:52:31   those are both so early in their life cycle that [TS]

01:52:34   there's you know even even Apple music which we calculated is on a billion [TS]

01:52:38   dollar revenue run rate like billion dollars is not that much to apple know [TS]

01:52:43   how many how many watches do we think they sold the last time I ran after last [TS]

01:52:49   quarter my number was around five million just based on kind of the [TS]

01:52:53   changes in that other products thing could be a little more than that but the [TS]

01:52:57   Christmas quarter is probably going to be you know on another level so right [TS]

01:53:02   we'll know in a few weeks I mean it just making up a completely random number i [TS]

01:53:05   would guess that they probably moved like 5 to 10 million last quarter alone [TS]

01:53:10   but who knows I have an idea right and each one of those that eat it did the [TS]

01:53:20   average selling prices easily guessed at around five hundred dollars because [TS]

01:53:23   overwhelmingly most of them are Sport and Sport ones with four hundred dollars [TS]

01:53:26   and then you know just enough of those still want would raise it up to around [TS]

01:53:29   500 so if they said every million that they sell is five hundred dollars in [TS]

01:53:35   revenue that's what is that [TS]

01:53:38   so basically a billion for every 2 million phones their watches don't and [TS]

01:53:42   so they've you know they've built in your one a multi-billion dollar business [TS]

01:53:45   which is pretty good and I think it's about helping out yeah but if your Apple [TS]

01:53:50   it's not going to really drive much growth especially if you have to offset [TS]

01:53:54   you know the ipad declining and you know the mac is the mac has been up but it [TS]

01:54:01   sometimes falls and that sort of stuff so yeah my guess is that the ipad is [TS]

01:54:05   stabilized i think that the ipad is going to settle in as a nine to 10 [TS]

01:54:12   million of quarter device in the same way that the mac has long been a very [TS]

01:54:17   very stable product where but it but it actually grown and then very nice but [TS]

01:54:23   conservative way where it in the old days they don't like 10-15 years ago [TS]

01:54:28   that it was like a million max a quarter was the magic number [TS]

01:54:33   good quarters were over a million and bad quarters were under a million and [TS]

01:54:38   it's slowly but steadily grown to the point our they're doing like three four [TS]

01:54:42   four and a half million maxik order more [TS]

01:54:46   is it more now yeah that's right well I'm gonna pull out my my spreadsheet [TS]

01:54:53   here so give me 10 seconds but let's see last quarter was a 5.7 there you go [TS]

01:54:59   behind the time so that grown past alive because i believe a record right all [TS]

01:55:05   time record you know and I just say I i noticed though I noticed just the other [TS]

01:55:09   day I saw a guy in a starbucks and he was working on an old remember the white [TS]

01:55:15   macbooks remember the ones are you need to get white or black and he was working [TS]

01:55:18   on one of those it was in beautiful shape it was absolutely it really was it [TS]

01:55:23   wasn't totally clean and it had the screen look great and he was working on [TS]

01:55:28   like I couldn't tell which app is either accelerate numbers is clearly a [TS]

01:55:31   spreadsheet doing work on it and it look around inside had no surprise if you [TS]

01:55:36   know that he's still using it but that's what normal people do is they buy a that [TS]

01:55:40   they buy a back book or laptop and they use it until it breaks and if they this [TS]

01:55:45   is the 2009 imac we're using so trying out right now right and I feel like the [TS]

01:55:50   ipad you know is my theory on the ipad is that it [TS]

01:55:55   it's sold in these 20 million a quarter numbers because it was this sensational [TS]

01:56:00   new thing that met Adam and that no product never met before and lots of [TS]

01:56:04   people decided hey I could use one of those and they weren't replacing [TS]

01:56:09   anything they were adding it to their life and so it was way out of proportion [TS]

01:56:12   to do that [TS]

01:56:14   what could be expected in a normal quarter and that now it's settled in and [TS]

01:56:19   it's settled in i think roughly like somewhere around two times the number of [TS]

01:56:23   Max they sell yeah and that that had a natural number of iPads to be sold a [TS]

01:56:27   quarter now na i just bought an ipad to ebay just to use the screen so the old [TS]

01:56:35   ones have value to ya [TS]

01:56:36   and again I don't think people get rid of them until they break now I had to [TS]

01:56:40   stop using my original iPad because it was still on i think ios5 and yeah the [TS]

01:56:46   app we were using to watch TV on needed ios7 I think so got a ipad 2 and now I'm [TS]

01:56:55   solved [TS]

01:56:56   so i don't know i think it's i think that this the the the the [TS]

01:57:01   hyperventilating over this is ridiculous i do think it's interesting it's [TS]

01:57:04   interesting to say what what does Apple do now that the ipod iphone has reached [TS]

01:57:10   peak iphone right and much like you know when when they messed something small up [TS]

01:57:16   with the product people love to jump on it so you know imagine the whole company [TS]

01:57:21   collapsing or you know not collapsing but actually just not growing like like [TS]

01:57:27   crazy for a few quarters in a row but yeah what do they do it I don't you know [TS]

01:57:32   they've they've done a few things and we'll see [TS]

01:57:38   well and i think i think in terms of anybody's looking for growth [TS]

01:57:41   I I don't see how the watch could have done better in the first year and [TS]

01:57:45   honestly I've given the numbers it's gotten I think that they've sold outside [TS]

01:57:48   the number III outside how well it deserves to assault like I don't think [TS]

01:57:52   it's that great of a one-point product but it's actually remarkable that [TS]

01:57:55   they're selling as many millions of them as it seems like they are and I think [TS]

01:58:00   that's great and I think it's only going to get better and they do really read in [TS]

01:58:04   the last few years they've really with every product since the ipad they do an [TS]

01:58:09   amazing job in the first two or three years of greatly improving the product i [TS]

01:58:14   mean the ipad went from the ipad to the ipad 2 which is way thinner then there [TS]

01:58:20   was the ipad 3 which was weird because it went right now but it got thicker and [TS]

01:58:23   heavier which was a weird sort of now you have this awesome retina screen but [TS]

01:58:27   it's also thicker and heavier and then ever since [TS]

01:58:29   from that point onward it's just gotten crazily thinner and faster and lighter [TS]

01:58:33   and so I expect the exact same trajectory with the watch with a very [TS]

01:58:38   aggressive annual schedule [TS]

01:58:39   yeah I'm excited I've I like mine a lot more than I thought I would so but it's [TS]

01:58:46   still a long way to get between now and you know hundred million units a year so [TS]

01:58:53   the other the left one last thing I thought from CES was at the and it sort [TS]

01:58:57   of ties into the what is Apple do now and it sort of ties into my thing about [TS]

01:59:00   maybe they shouldn't have done apps on the watch was a thing with dieter bohn [TS]

01:59:05   for the verge had an article about Tyson which is Samsung's [TS]

01:59:08   not android their own homegrown operating system and that maybe it's [TS]

01:59:13   going to do okay even though it never it you know nobody there's no app [TS]

01:59:17   developers you know targeting Tizen and that sort of the problem that windows [TS]

01:59:23   exemplifies is that at fast you know usually there's just one dominant [TS]

01:59:29   platform that that developers write for any any old days it used to be the [TS]

01:59:33   Windows then it became on the desktop then it became the web and nowadays it's [TS]

01:59:38   you know it's split people still developed for the web but on mobile [TS]

01:59:42   people developed for iOS and they develop for android and if you're trying [TS]

01:59:46   to be the third you're out of luck because there's just too much task so [TS]

01:59:51   windows doesn't really get apps and Tyson you know get certainly gets less [TS]

01:59:55   than Windows but that maybe you know day guess what they when he was writing [TS]

01:59:59   about with these [TS]

01:59:59   about with these [TS]

02:00:00   samsung watches that are running Tizen and it occurs to me that as we move past [TS]

02:00:05   the phone and get into these other devices platforms going forward and [TS]

02:00:10   operating systems apps made-up need to be a part of that like and having your [TS]

02:00:14   own operating system that you inside your company completely control and you [TS]

02:00:18   can have your engineers optimize it you know if what you really want to work on [TS]

02:00:22   is low energy consumption well you can make that the highest priority because [TS]

02:00:27   you have your own operating system or if you want to do like what Apple's done [TS]

02:00:33   with metal and make this you know incredibly custom and high-performance [TS]

02:00:38   graphics pipeline you can do that and you can bake that into the operating [TS]

02:00:42   system at whatever point where it makes the most sense for your desires because [TS]

02:00:46   you control the operating system [TS]

02:00:48   I just think that a lot of these things going forward that are going to become [TS]

02:00:52   computerized they don't need apps and therefore it doesn't matter if you know [TS]

02:00:56   if Samsung can do a good watch and it runs Tizen but there's no third party [TS]

02:00:59   apps for it that may not matter at all and where I'm going with this is to me [TS]

02:01:03   the car might be the same thing or what you want out of your computerized car is [TS]

02:01:08   nothing to do with third-party apps right or or your I mean to Tizen is also [TS]

02:01:13   being used i believe in many of their televisions as well as the new fridge [TS]

02:01:18   with a tablet built into it and a bunch of this stuff and you know you can laugh [TS]

02:01:23   but if every if every gadget is eventually going to have a screen on it [TS]

02:01:26   you know your washing machine or something and the value of the apps the [TS]

02:01:31   logic is mostly running in the cloud and and what you're interacting with is just [TS]

02:01:37   you know either a notification or a you notice the button that basically says [TS]

02:01:42   run this this app in the background or respond to a notification or something [TS]

02:01:47   then absolutely it doesn't you don't really need all the UI development or [TS]

02:01:53   you know a separate app running on the device [TS]

02:01:56   did you see the the summon feature for the testicles [TS]

02:02:02   you know I i feel dumb because i actually had heard about that before but [TS]

02:02:07   I didn't realize it hadn't been announced [TS]

02:02:10   yeah i saw that I saw that [TS]

02:02:11   cool and that's the type of stuff that I think that's this is the revolution [TS]

02:02:15   that's coming to the car industry and it has nothing to do with apps right like [TS]

02:02:19   the fact that you can't get apps for your test what does not change anybody's [TS]

02:02:23   desire to buy a Tesla at all in either direction whether you didn't want one [TS]

02:02:27   before you do the fact that it's not an app platform is irrelevant it's the fact [TS]

02:02:31   that the car can do it [TS]

02:02:33   abs are just the wrong concept for the car they really are i mean i know that [TS]

02:02:37   there's certain things like maybe you would want something app like for music [TS]

02:02:42   but it doesn't have to be apps you just want to get music in your car and yet so [TS]

02:02:47   there's something feature is really cool it's like a you can you tell yours Tesla [TS]

02:02:52   that you're ready to go to work and the Tesla will like open the garage door [TS]

02:02:56   get outside and be right there at the curb ready for you to get in and drive [TS]

02:03:04   and when you get home you can just get out of the Tesla in front of your house [TS]

02:03:07   and go in the front door and the Tesla will go through the the nit picky detail [TS]

02:03:12   of carefully driving itself into your garage and like the crazy long-term said [TS]

02:03:18   thing they said was like a few if you're in la la your car will drive from New [TS]

02:03:22   York and come pick you up right that's the absolute yeah that you have right [TS]

02:03:26   now it's like limited to very very near proximity around your house or whatever [TS]

02:03:30   but that that you know that they've already got in place you know plans in [TS]

02:03:34   place where you'll be able to do it from any distance where there's continuous [TS]

02:03:37   land access so you know you can't make your car magically get itself to Hawaii [TS]

02:03:41   but you can get [TS]

02:03:43   yeah but you can go LA to New York yeah I i love this I you know I i think that [TS]

02:03:50   the the the concept of of a car and of transport is really changing a lot and [TS]

02:03:57   yeah i mean that's it was funny because CES was literally the week before the [TS]

02:04:04   biggest car show in the world but it's there that a lot of these companies were [TS]

02:04:08   making their big announcements because they're all trying to position [TS]

02:04:11   themselves as technology companies now and you know something similar to what i [TS]

02:04:18   love about Tesla is just thick these ideas are so wacky but then they just [TS]

02:04:24   released a software update [TS]

02:04:25   there there like a self-driving mode i don't think anyone the week before was [TS]

02:04:30   like I wonder when my test is going to be able to drive itself and then Elon [TS]

02:04:34   Musk is like here it is boom and I think that even have to dial it back now [TS]

02:04:38   because it was like a little too crazy but while there I love it I i did i [TS]

02:04:44   mention this on the show i figured if i did and I've such terrible podcast [TS]

02:04:47   amnesia but that I would I got to drive in a self-driving mercedes-benz cool is [TS]

02:04:53   amazing is truly truly amazing [TS]

02:04:56   mercedes flew a bunch of not a bunch of small number of writers out and I don't [TS]

02:05:01   know why they picked me but I didn't question it just works to go Sunnydale [TS]

02:05:07   sunnyvale know go somewhere out there somewhere out in our heads that [TS]

02:05:10   investors can down the street from yahoo and got to ride in a self-driving [TS]

02:05:17   s-class we went out on the highway and the card drove did everything it you [TS]

02:05:22   know it was amazing and it works it absolutely works and it's not perfect [TS]

02:05:26   yet obviously but and it but if anything all the imperfections are on the side of [TS]

02:05:30   being conservative it is it's very heavy breaker it breaks very very aggressively [TS]

02:05:36   we were heading up like an on-ramp to get onto a highway in terms of go [TS]

02:05:41   high-speed driving and we were it was later in the afternoon and we're heading [TS]

02:05:44   right into the Sun you know and and basically just talking to their [TS]

02:05:49   engineers all of the things that make driving hard for humans are the exact [TS]

02:05:52   same thing that make self-driving hard if you have trouble seeing the cameras [TS]

02:05:56   on the car have trouble seeing as well and it was really a lot of glare and [TS]

02:06:00   braked going up the ramp because the glare was so bad that it couldn't really [TS]

02:06:04   even see it was like that the status indicator was just like can't tell [TS]

02:06:08   what's ahead [TS]

02:06:09   therefore it's going to stop and it was you know is an unnatural thing that [TS]

02:06:12   human wouldn't have done and a couple of other times it broke a little bit too [TS]

02:06:17   aggressively but for the most part I think you could easily if you didn't [TS]

02:06:20   tell somebody I think you could and blindfolded them i think that you could [TS]

02:06:24   easily the cars they already have today could easily fool somebody in thinking [TS]

02:06:29   that a human did the driving [TS]

02:06:31   that's great yeah I'm that's gonna be awesome [TS]

02:06:34   so one of the questions I asked them was do they anticipate and that [TS]

02:06:39   are there obviously solving their solving it [TS]

02:06:42   so you know really really fascinating AI engineering problems hardware/software [TS]

02:06:46   sensors the the braking systems and the software of course to drive all this but [TS]

02:06:51   they're also solving legislative and regulatory problems at the same time and [TS]

02:06:56   do they entered like right now you can buy said you i could go buy a Mercedes [TS]

02:07:00   spent every penny Ben's i drive off the lot i can instantly go and it greatly [TS]

02:07:04   exceed any speed limit in the United States at my own discretion [TS]

02:07:09   well I have that ability in a self-driving car and I was told quite [TS]

02:07:13   quite bluntly know there's almost no chance that would be legal for them to [TS]

02:07:18   make a self-driving car that will exceed speed limits which is kind of weird and [TS]

02:07:22   it's going to drive the sort of libertarian mindset people i think a [TS]

02:07:26   little nutty but their explanation was but why do you want to drive faster now [TS]

02:07:30   because you want to get you know you're bored you know and if you're if you're [TS]

02:07:34   not paying attention to the road if you're just reading or watching TV or [TS]

02:07:38   whatever on your way to work [TS]

02:07:39   you're not going to care that it takes five minutes longer totally a i think i [TS]

02:07:44   also saw something similar with the Tesla thing where it can its program [TS]

02:07:51   that it could maybe go i think five miles over the limit or something like [TS]

02:07:53   that [TS]

02:07:54   based on where it is not sure I may be making that I'll but I i thought i read [TS]

02:07:58   something about that and then of course if you if you need to go faster there's [TS]

02:08:02   the flying car that they had at CES to the scary quadcopter with the person in [TS]

02:08:09   it [TS]

02:08:10   did you see that no I did not oh yeah that's the was like a human-sized drone [TS]

02:08:15   so great so we got that to look forward to that the one thing talking to people [TS]

02:08:21   Mercedes as they were very the you know it's a they are very confident in their [TS]

02:08:29   ability and that they're going to have world-class self-driving cars i'm anti [TS]

02:08:32   wrote in one that already was real the real deal but they're talking date they [TS]

02:08:38   divide this the stages of self-driving cars in like four levels and like level [TS]

02:08:42   one is like the stuff that we already have you can get on the market today [TS]

02:08:46   where you can like set your car to maintain distance from the car in front [TS]

02:08:49   of it and that staying you know [TS]

02:08:51   and that Tesla has like a feature would net you know you can turn on the thing [TS]

02:08:54   and it'll it'll do the highway driving for you and that but part of stage one [TS]

02:09:01   is that stage 1 means you still have a human driver who's who is expected to be [TS]

02:09:06   able to take over the control of the car in an instant like hands ready to take [TS]

02:09:11   over at all times and that's where the industry is today in terms of what's on [TS]

02:09:16   the market and that they were absolutely it was I guess they considered almost [TS]

02:09:20   seemingly this wasn't what they said but I could read between the lines it seemed [TS]

02:09:24   like they were angry and it was like a setback to the industry that when Tesla [TS]

02:09:29   first made this feature available that jackasses were setting up GoPros and [TS]

02:09:32   showing themselves like reading the newspaper father car drove there was a [TS]

02:09:37   guy who got in the backseat of his Tesla while it was on like a highway in [TS]

02:09:42   California and that it's so that's not that's not [TS]

02:09:46   you're not supposed to do that and it somebody's going to do that in a [TS]

02:09:50   disaster you know they're going to have a catastrophic accident because of it [TS]

02:09:54   and it's going to be you know the fear is it's going to make people say we [TS]

02:09:58   should ban self-driving cars before they even get a chance to to to do it but who [TS]

02:10:06   would do that [TS]

02:10:07   what kind of yeah and it really is funny it's like so it's just like some random [TS]

02:10:11   yahoo with a with a Tesla is going to ruin this for everybody [TS]

02:10:16   yeah i think if you go on youtube and search like test fail you'll find some [TS]

02:10:20   people who were very surprised by what they were recording but yeah I mean [TS]

02:10:27   that's it's interesting and and I'm sure we've seen other tech example that means [TS]

02:10:33   it's not too dissimilar from what we're seeing with Airbnb and uber where you [TS]

02:10:39   know there's the company that wants to kind of skirt the way that things have [TS]

02:10:43   always been and then reality which will fit somewhere in the middle [TS]

02:10:46   yeah i just think bottom line for apple is that until they get to their car [TS]

02:10:50   comes out which is it even if everything goes swimmingly it's going to be you [TS]

02:10:54   know 2020-21 something like that i think i don't i don't see how they can get it [TS]

02:10:59   out before 2020 but who knows but it even if it if I'm wrong it's not going [TS]

02:11:04   to be that much [TS]

02:11:05   earlier until then I don't see how they can do anything to create like a totally [TS]

02:11:11   grossly inflated the revenue of the company right like watches and and other [TS]

02:11:19   things that they could do an interview either watches a good business but like [TS]

02:11:22   you said like a billion here in a billionaire doesn't move the line for [TS]

02:11:25   Apple very much right unless that's the kind of thing where almost everyone [TS]

02:11:29   within iphone gets 12 but then still smaller than the iphone it's still in [TS]

02:11:35   its basically accessories available but i think that this i think that the wall [TS]

02:11:39   street's desire for apple to do that is just magical thinking and I think it's [TS]

02:11:43   good as somebody who wants the company to continue doing good work [TS]

02:11:47   it's good that they're a by all appearances are not obsessed with [TS]

02:11:51   finding another iphone you know that I think that they knew going into it that [TS]

02:11:55   the watch was not going to be like the iphone and they did it anyway and I [TS]

02:11:59   think that's as it should be i think it's you know the the the phone is like [TS]

02:12:02   a once-in-a-generation opportunity [TS]

02:12:05   yeah I don't think anything can be like the iphone at least in the next you know [TS]

02:12:10   it at least knowing what we know today about the world i don't think there's [TS]

02:12:15   going to be another product that is like the iphone for apple right it's serious [TS]

02:12:19   it's just a perfect storm of everything you know that it's just device that [TS]

02:12:23   everybody wants one and that you know they have engineering advantages they [TS]

02:12:28   were at you know just couldn't the prices hit in the right you know [TS]

02:12:32   all right though right though right right that nobody even knows what [TS]

02:12:35   they're really paying for it and they just be industry just keeps finding new [TS]

02:12:39   ways to further obfuscate just how much you're paying [TS]

02:12:41   yeah I love it when you tell somebody that like a like if you just buy a [TS]

02:12:47   no-contract iphone that it's you know eight or nine hundred dollars and [TS]

02:12:50   they're like well I would never pay that debt that they have an iphone like using [TS]

02:12:55   tells me you're paying it anything else that's good i think all right [TS]

02:13:01   dan frommer at court sets qz com out i'll make sure to throw a couple links [TS]

02:13:07   to your CES stuff i didn't i didn't do much so often you i'll send you what i [TS]

02:13:11   did but uh which was nice [TS]

02:13:15   it's always good talking to ya from belmont twitter from dome on Twitter and [TS]

02:13:20   city notes . khou.com oh [TS]