The Talk Show

131: ‘If Only the Death Star Had That’, With Guest Rene Ritchie


00:00:00   man wanted a crazy we are recording on Wednesday the 16th show up I'll be out [TS]

00:00:06   tomorrow when even have until Friday so far today watch OS 2.0 has been [TS]

00:00:14   postponed indefinitely [TS]

00:00:16   my guesses for a few days due to some sort of last minute bug that has popped [TS]

00:00:23   up in which Apple is not describing it doesn't sound like a user facing but [TS]

00:00:27   those sounds more like a developer facing but do you think so yeah and if [TS]

00:00:32   you're on the GMR if you're on the better you don't have any reason to be [TS]

00:00:35   concerned about anything but if you remember last year I think there are [TS]

00:00:39   problems with the extension signing and then with the health care taps and it [TS]

00:00:42   took them a week or so to figure those I was I was wondering if maybe it was some [TS]

00:00:45   kind of bug that affects the upgrade process maybe I mean the debate upgrade [TS]

00:00:50   worked fine and adjust it seemed more like a knot front facing issue their [TS]

00:00:55   front facing issue I don't know they're hard to say but you know I I think [TS]

00:01:03   anybody wants to complain and bugs happened i mean it's a hell of a lot [TS]

00:01:08   better for Apple to find a bug before it ships and obviously it's a long Barisan [TS]

00:01:12   for them to renounce the dayton and have to make it but compare and contrast with [TS]

00:01:18   the well as 99.0% one less 8.0 1199 is this year down my mind a member 8.0 [TS]

00:01:31   point one last year came out and didn't bring everybody's phone but for some [TS]

00:01:36   subset of users who are downloading it over the air it [TS]

00:01:40   temporarily bricked chill touch idea killed LTE so fewer deaths each are you [TS]

00:01:45   noticed no problems whatsoever but I hear anyone else she doesn't get LTE I [TS]

00:01:51   don't think she uses her phone is a phone i think is a phone call part right [TS]

00:01:56   butterfingers register what has happened today so I S nine is rolling out as we [TS]

00:02:05   speak [TS]

00:02:06   yes and one interesting thing you mentioned before the show started it had [TS]

00:02:10   does have a different build number than the G em that Apple distributed was [TS]

00:02:15   there last week [TS]

00:02:16   yeah the GMs forty and the their release version is 44 so obviously had something [TS]

00:02:22   and something minor at least in their changed so far so good on that from what [TS]

00:02:26   I've seen yeah absolutely and if you do have the gym you'll get a software [TS]

00:02:29   updates very small 200 megabytes or content partners are rolling out which i [TS]

00:02:38   think is going to be a major its inner it's interesting to see how this is [TS]

00:02:45   going to be because this is the sort of thing that is going to change a lot for [TS]

00:02:52   people like me and you maybe I don't know and it's also the only sort of app [TS]

00:02:56   that you can really look for this I mean last year there was also a share [TS]

00:02:59   extensions and accidents and widgets and the only really big new kind of app you [TS]

00:03:03   can get this year's content blockers get featured more than anything else right [TS]

00:03:07   in terms of and it's funny to it and you know I'll get to it because you've [TS]

00:03:12   written a massive massive review but it does it it's one of those things that [TS]

00:03:16   makes it hard to [TS]

00:03:19   judge these OS releases by based on even if you just assume that GM's good you [TS]

00:03:25   know is real it's hard to judge the OS as a whole [TS]

00:03:29   until after it ships and you have some time to use it with the real world stuff [TS]

00:03:34   that that ships another [TS]

00:03:36   nobody's gonna really form a serious opinion of Iowa's nine until after the [TS]

00:03:43   content bloggers have come out and people have picked the one day one if [TS]

00:03:46   any and see how that affects their their use [TS]

00:03:49   there was ways to beta test them before I N but you know maybe you didn't get [TS]

00:03:54   the beta test all of them you know and you might ask us about the watch to like [TS]

00:03:57   just testing complications and how much that would actually change your workflow [TS]

00:04:00   is going to be very different [TS]

00:04:01   yeah I thought the same thing and I don't have any beta apps I know that was [TS]

00:04:06   possible with the watch so I have been playing with watch OS 2.0 for a few [TS]

00:04:12   weeks now but I haven't written anything about it because they don't I don't see [TS]

00:04:17   how I can judge it until after complications come out and really [TS]

00:04:22   frankly even just [TS]

00:04:24   native apps in general on the watch and see if it solves some of the you know [TS]

00:04:30   just so slow to large problems that we've seen with the white kit 1.0 yet [TS]

00:04:36   whether it's like slow Absa whether the watch isn't the same kind of a platform [TS]

00:04:39   that maybe the phone of the tablet where it's just impossible for me at least 22 [TS]

00:04:44   to make a judgment of it until I you know after this shakes out with live [TS]

00:04:49   with it for a while calling what I write reviews kind of half alike as most of [TS]

00:04:53   them are just trying to explain how things work and how you can juggle the [TS]

00:04:55   different options [TS]

00:04:56   yeah I thought of that too is a linked to your review a time or your iOS 9 [TS]

00:05:01   review and it's just what it says I was nine review and at this point year 9 [TS]

00:05:06   versions into writing these things you might as well not change it now but [TS]

00:05:13   review is it sells it short in some ways and it's misleading and others because [TS]

00:05:17   it's not really review sort of is like is this good as this bad and there's [TS]

00:05:21   obviously some of that but it's really more just like I don't know like [TS]

00:05:27   everything you would want to know about it about the technology [TS]

00:05:32   yea well but you do more than just a technology that you you you absolutely [TS]

00:05:38   right about it from the perspective of the experience I get one thing to just [TS]

00:05:44   say here now you can do this and that but yours is more like I've been banging [TS]

00:05:50   on this thing for months living with it and here's you know here's what it's [TS]

00:05:56   like here's here is not just a list of what's new in the note app for example [TS]

00:06:00   here's you know what this enables you to do with the D&O it turns it into a [TS]

00:06:04   totally different app yeah absolutely just to name one example so when did you [TS]

00:06:08   start using I was nine full-time why you may find me the day of the event can [TS]

00:06:17   show you put it on my phone already so that was that was WDC yes and I put it [TS]

00:06:23   on my carry-on immediately you know I had no data signal and it's working well [TS]

00:06:28   I think this year was actually a pretty good one for that I mean if anybody it's [TS]

00:06:33   funny if anybody would have reason to to install it right on day one and start [TS]

00:06:39   living with someone like you or federico somebody who's planning on writing one [TS]

00:06:45   of these comprehensive and I mean it sincerely i mean book-length reviews of [TS]

00:06:50   it and you know the rough timeline and again you know this year we can do no [TS]

00:06:56   talk about the fact that a person having October event but that the October event [TS]

00:07:01   was always the one if there's only going to be one event that's the one that was [TS]

00:07:04   going to be dropped because September is just sort of set in stone for the phones [TS]

00:07:09   I mean again you never know something unforeseen could happen it would delay [TS]

00:07:12   it but you know we had to do was a pretty good bet that I was nine was [TS]

00:07:17   gonna ship sometime in the first two weeks of September yeah absolutely and [TS]

00:07:22   then going back to the iPod days as the holiday event for Apple they set up [TS]

00:07:26   everything that they expect everyone's gonna buy for the holidays [TS]

00:07:28   yea yea even back to when they call it the music events you know and it would [TS]

00:07:32   just be you know before the iPhone it was this is when new iPod came [TS]

00:07:36   out you know sometimes it be like weird sometimes there be like I work or [TS]

00:07:42   something like that and the occasional I think they had the first unibody Mac [TS]

00:07:46   event in October but those are always did they weren't regular for a while we [TS]

00:07:49   had something to talk about [TS]

00:07:51   so anyway somebody like you want to write down how many words was your [TS]

00:07:54   review [TS]

00:07:54   22,000 so there you go i mean that's you know again that's that might be short [TS]

00:07:59   for a book but if you printed it out it's it's a lot more books than it is [TS]

00:08:04   article lengths I did take stuff I took out stuff that I thought was only [TS]

00:08:07   developer appropriate or is getting too far into the nitty-gritty so I did cut a [TS]

00:08:10   lot as well as I wanted to keep it small buckland I mean like a typical I mean [TS]

00:08:17   it's hard to say what's difficult these days [TS]

00:08:19   get cut but something like a 4000 word article if you're doing a freelance [TS]

00:08:24   writer that's like a feature article in a magazine for life and I think you know [TS]

00:08:28   books obviously range in thickness greatly but I think 10 in the measuring [TS]

00:08:32   in the tens of thousands its book length or booklet like that rather than article [TS]

00:08:36   and I was a disaster I S nine is deceptive and he did our calls Notes [TS]

00:08:41   version like this is the importance of anything I think that hit for six [TS]

00:08:44   thousand words just doing that the rough take pretty amazing I think in in broad [TS]

00:08:52   terms you know I think everybody you know keeps trying to set the stage that [TS]

00:08:57   everybody is writing about is trying to set the stage just the basic expectation [TS]

00:09:02   for somebody who hasn't really been paying attention all summer which is [TS]

00:09:05   actually you know not a bad way to go if you're a layperson sure take a look [TS]

00:09:09   take a listen at WTC think about what interests you to now for the summer and [TS]

00:09:13   wait to see what actually ships because sometimes drops and stuff like that but [TS]

00:09:18   everybody trying to give people the lay of the land to basic Justice ok this is [TS]

00:09:21   not like a radical upgrade like I was seven [TS]

00:09:24   this is the year over year thing which is fair enough and I don't disagree with [TS]

00:09:27   that but I don't think we're ever gonna see an Iowa 7 update again for iOS I [TS]

00:09:35   think I was seven was where they reset to a foundation to build on for years I [TS]

00:09:43   mean decades to come [TS]

00:09:45   I think yeah I know I agree I mean if you look back in hindsight maybe some of [TS]

00:09:49   it was [TS]

00:09:49   it is maybe some of it was planned but you couldn't get to iOS nine without iOS [TS]

00:09:53   7 and Iowa State League you needed you needed the kind of an interface that [TS]

00:09:56   could go through the science class changes I could go from being a regular [TS]

00:10:00   to the smaller size classes and you needed so much of iOS nine is built on [TS]

00:10:07   extensibility and remember we talked about last year about how how [TS]

00:10:10   transformative extensibility could be that I was literally uncoupling features [TS]

00:10:14   from apps it was it was setting them free from the binary and they're doing [TS]

00:10:18   everything from content blockers to Safari ViewController to the gameplay [TS]

00:10:21   recording is off to a lot of the price of is all being done through [TS]

00:10:24   extensibility and all this other stuff is being done through continuity because [TS]

00:10:28   they're indexing our activities they can take us back to it they can use it as a [TS]

00:10:31   reminder it's all coming together really well and I S nine yeah I think so but a [TS]

00:10:36   lot of that really comes back to resetting just just resetting the table [TS]

00:10:45   for iOS 7 and saying this that's get back to somewhere where we can build on [TS]

00:10:49   the new where they needed to go and some of that is just purely engineering and [TS]

00:10:53   it didn't require necessarily a visual refresh you know like size classes and [TS]

00:10:58   extensibility obviously they could have done extensibility with the old luck [TS]

00:11:02   mean that nothing but I think it was worth it for them and I think this is [TS]

00:11:07   the way they thought about it was worth it to do all this [TS]

00:11:10   resetting at once and then build from there [TS]

00:11:14   yeah I agree I just can't even imagine green felt or wood paneling changing [TS]

00:11:19   from compact or exercise class on an iPad with a few yeah I mean and now look [TS]

00:11:24   at Mac OS 10 I think Mac OS 10 is good comparison and it has had there have [TS]

00:11:29   been a few times over the years where there's been a more significant visual [TS]

00:11:32   refresh than others [TS]

00:11:35   last year would be for example with somebody going to eat a more it's again [TS]

00:11:41   not really I S seven look alike but more like looks like looks like a sibling 22 [TS]

00:11:46   I was seven and a few years before that there was the one where they got rid of [TS]

00:11:52   all them at all [TS]

00:11:54   and having two different window types you know the optimal windows in the [TS]

00:11:58   brush metal windows but those weren't radical right I i dont I think you're [TS]

00:12:06   seventy maybe was arguably but none of the previous ones really were were [TS]

00:12:10   radical in terms of having that sort of controversy that Iowa 7 really you know [TS]

00:12:16   almost the upheaval and how this works altogether different sort of reaction [TS]

00:12:20   and I think I was seven I think that this look I think it will evolve over [TS]

00:12:24   time everything gets stale and fashions change and obviously even just the [TS]

00:12:28   system this year changed so it'll evolve and there might be some here coming [TS]

00:12:32   where there's a more significant change then then in recent times but I really [TS]

00:12:38   think that part of the plan with the Iowa 7 look and going to a much more [TS]

00:12:43   simpler and unadorned overall look was to get get to something that's a little [TS]

00:12:50   bit less about trendiness and and a little bit more towards a design that [TS]

00:12:57   timeless specifically so that they don't have to do things like that again and [TS]

00:13:03   that they can just keep iterating like this year I agree completely like a look [TS]

00:13:07   at almost an architectural terms and as just got great bones now and they can [TS]

00:13:10   build out some differences like they can put in San Francisco it refreshes [TS]

00:13:14   everything or if they decide not to wait for quantum dot panels and they go with [TS]

00:13:17   OLED panels and they need a night theme because that's better I know that they [TS]

00:13:20   can add all that in but the structure the physics the playfulness of iOS [TS]

00:13:25   they've built now I think that's a really long lasting platform yeah I [TS]

00:13:29   think it was definitely the intention and I think part of it is just the [TS]

00:13:32   simple fact that even with their vast resources now that a lot of the teams [TS]

00:13:38   that Apple are still relatively small Johnny Ives group is relatively small [TS]

00:13:42   and it's always going to be relatively small and not having to worry about [TS]

00:13:49   finding specific a lot of time every year updating the look of iOS and Mac OS [TS]

00:13:56   10 and watch OS just to keep them looking fresh trying to stick to [TS]

00:14:01   something that too little bit more time less [TS]

00:14:04   even if it even if it decreases the sort of trendiness like wow that looks good [TS]

00:14:10   again this year this is new you know like you do lose something marketing [TS]

00:14:14   wise if there's not like wow that looks new every year but it saves them the [TS]

00:14:18   time of having to just keep reinventing the stuff they're already they've [TS]

00:14:22   already done and let them spend time on expanding like last year they could [TS]

00:14:27   expand its been a lot of time and watch this year they could spend a lot of time [TS]

00:14:30   on Apple TV yet know absolutely and the interesting thing is that that was a [TS]

00:14:35   painful moment that's a huge amount of willpower and huge amount of effort and [TS]

00:14:39   they turned that around unless they even a year and then they did another massive [TS]

00:14:43   change with iOS eight and built at all he the new frameworks but now that's [TS]

00:14:48   done and they can do things that are super interesting and I think you need [TS]

00:14:53   those moments those moments of this is what we thought the platform is going to [TS]

00:14:56   be and six years seven years later this is what we understand that is now and if [TS]

00:14:59   we want to go ten years forward we need to build that out now it's only going to [TS]

00:15:03   get harder as we move on and they can do a gold phone or a rose gold phone in [TS]

00:15:07   that will appeal to people just want a new color but the software inside it [TS]

00:15:11   you yes you know maybe though the wallpaper will match the rose gold in [TS]

00:15:15   the gold or the new sport bands whatever but the software itself will scale [TS]

00:15:19   through all of that [TS]

00:15:20   yeah I mean I know that this is always a problematic analogy but if you just [TS]

00:15:25   compared to a pain of code on a building I think for the first few years of iOS [TS]

00:15:31   Apple was sort of not necessarily picking it wasn't like radically [TS]

00:15:34   changing every year but they were going back and having to repaint a lot of the [TS]

00:15:38   building every year and I think with the highest 7 look is is like a [TS]

00:15:42   longer-lasting coat of paint and then they can just go back and update some of [TS]

00:15:47   the trim you know and so ok now it not Helvetica Neue its san Francisco is the [TS]

00:15:53   system but the whole thing didn't have to get repaint it it feels almost like [TS]

00:15:57   they switched from doing iOS as a bitmap need a vector yeah yeah sort of I think [TS]

00:16:04   that's a very good way of putting it and I think that fitting in with the size [TS]

00:16:07   classes as part of that too [TS]

00:16:09   that pixel perfect stuff [TS]

00:16:12   I was you know and I i really do hope over the III a fan of this design was [TS]

00:16:17   the right thing I know there's still people who still complain about it but I [TS]

00:16:22   doesn't mean that I'm suddenly dropped in think that the old iowa's look was [TS]

00:16:26   bad I mean I there certain aspects of it that a mess but it just I don't think it [TS]

00:16:33   gave them the flexibility that they need and we can subjectively like or dislike [TS]

00:16:37   individual elements of the latest iOS iOS 6 45 but objectively there were huge [TS]

00:16:42   gains that were made by going this direction [TS]

00:16:44   yeah let's take a brief break and when we come back let's talk about the event [TS]

00:16:50   last week I spent too much time on it but then we'll go onto I was and I but [TS]

00:16:55   if you take a break and thank our first sponsor this week and it is our good [TS]

00:17:00   friends at Harbor you guys know however though the best place to buy and manage [TS]

00:17:06   domain names when you have a great idea you want to secure agreed to mean for it [TS]

00:17:11   on something catchy and memorable to represent your project you wanted to [TS]

00:17:17   maintain that looks good like a lot of times you think you have it you know the [TS]

00:17:20   word you want and you find another top too mean to put it to put next to it but [TS]

00:17:25   when you look at it sometime certain letters don't look right next to each [TS]

00:17:28   other or if you make it all lowercase certain words combined together and just [TS]

00:17:34   don't look great together because it looks like it might be a different word [TS]

00:17:37   or something like that it's hard to get a good to me to play around with it [TS]

00:17:39   however makes that easy they've got great tools to find new domains when you [TS]

00:17:47   find one that you want and it's taken maybe it's the dot-com it's a very good [TS]

00:17:52   chance it's taken me help you find another top level domain with the same [TS]

00:17:56   route we're all of that in less than five minutes even if you haven't ever [TS]

00:18:01   even opened her account with five minutes you can find the domain register [TS]

00:18:06   it get it up and running and all you have to do a search for a few keywords [TS]

00:18:09   to get it going and they'll show you all of the result against all the extensions [TS]

00:18:15   out there [TS]

00:18:16   if you've ever registered a domain anywhere else you know that a lot of the [TS]

00:18:19   companies in the domain registration business make it purposefully unpleasant [TS]

00:18:23   it's a real scare me business there's there's it's a race to the bottom [TS]

00:18:28   pricing wise for the most part and therefore to make up for it they do a [TS]

00:18:32   lot of just like up sell stuff to take get the extra money out of you have [TS]

00:18:41   heard goes the other way they do have great prices they're not the lowest but [TS]

00:18:44   that shouldn't be less cuz they what they do they're they're competitive and [TS]

00:18:48   I think it's well worth the value but what they do is they just include all [TS]

00:18:52   the stuff that you don't have to upgrade for a great example is who is privacy so [TS]

00:18:58   that when people look up your domain name can they see your home address and [TS]

00:19:03   phone number [TS]

00:19:03   well everybody knows you don't want that if there was stuff but other other [TS]

00:19:08   registers make you pay for it that's ridiculous [TS]

00:19:10   obviously that should be included in your account however makes that so and [TS]

00:19:15   last but not least in fact last but most important her as the most amazing thing [TS]

00:19:20   in the entire business they call it free Valley transfer service so if you've [TS]

00:19:23   already got domain names at another registrar you want to move them to hover [TS]

00:19:26   which you should what you can do instead of doing all that busy work yourself is [TS]

00:19:33   just sign up for an account go to the valley transfer give them your [TS]

00:19:38   information to login to register the other places and their experts at [TS]

00:19:43   however will will handle everything to move them over to pay for it that's just [TS]

00:19:49   included with your lover account that's just that's that's how sure they are [TS]

00:19:52   that once you switch those demands however they are never gonna switch him [TS]

00:19:55   away you'll just be a long time customer and they just know they'll make the [TS]

00:19:58   money from you on the renewals as the years go by there that can that [TS]

00:20:02   confident in it I have a lot of friends with a lot of domains and a lot of them [TS]

00:20:06   use her and I've never heard one person who's ever switch from Harvard to [TS]

00:20:10   another domain that good [TS]

00:20:12   so here's the deal go to Harvard up com they have a code you'll get 10% off your [TS]

00:20:18   first purchase by using this code it just for this episode of the show and [TS]

00:20:22   they always pick these clever code here is crappy old [TS]

00:20:26   you'll save 10% off your first purchase it check out some I thanks to them [TS]

00:20:33   however dot com and use the code crappy old and anybody listening to the show [TS]

00:20:39   this week you've got it we've got a crappy old bone in her right so last [TS]

00:20:49   week's event you were there yes we we see each other I was wrong in advance I [TS]

00:20:57   thought you know I think they would do the same thing they usually do have the [TS]

00:21:02   two events one after another because it would be busy because you know otherwise [TS]

00:21:07   are not going to be able to talk about the Mac at all so I was wrong they only [TS]

00:21:13   have their only having one event this year I'm almost certain and talking to [TS]

00:21:17   friends behind the scenes that certainly is the plan if there is another public [TS]

00:21:21   event this year it would be something that the dressing some kind of surprised [TS]

00:21:25   but I was right it made for a very busy event and it left no time at all for the [TS]

00:21:32   Mac [TS]

00:21:34   time for the Mac OS 10 was it was a Easter egg in Craig's email box I caught [TS]

00:21:40   that it's funny because I take notes and there it's funny when I rewired see [TS]

00:21:43   event i i'd never wants catch everything there to dance especially when they go [TS]

00:21:48   fast like this so I always there's always something like I did happen to [TS]

00:21:52   catch that so what was it [TS]

00:21:53   Craig was up there he was just doing the email preview abilities the hint he can [TS]

00:22:01   pop for 3d touch and he did the preview on Phil Schiller Gmail and it had secret [TS]

00:22:06   release date for OS 10 El Capitan september thirtieth anybody find out and [TS]

00:22:11   I think it said the bottom note Apple confidential that was about it for the [TS]

00:22:17   american [TS]

00:22:18   in hindsight I guess it makes sense and especially if they don't have new Mac [TS]

00:22:26   hardware ready to go later this year although I think if they do and it's [TS]

00:22:30   just a 2001 GMAC and minor refreshes 22 MacBook Pros or something they can just [TS]

00:22:35   do those with a press release the MacBook shipped in March was announced [TS]

00:22:40   in March and Intel took so long to get Broadwell it and now they're just [TS]

00:22:44   beginning to roll out sky Lake that it's hard it's hard to see that they have a [TS]

00:22:47   chance to make the sort of MacBooks that they would want to show up on the stage [TS]

00:22:51   yeah and you know otherwise there's not much left for an event [TS]

00:22:55   forget would either a few other readers have you know send in there is [TS]

00:23:00   speculation I forget what somebody else it's just not possible there's no way [TS]

00:23:07   they can make an event that worth it would have been worth it to have a [TS]

00:23:12   separate event now if they had held the iPad's including the iPad bro I think [TS]

00:23:18   they could have done it is the NM where they could have done it gas although in [TS]

00:23:22   high you know maybe not I was thinking because the there's a new iPad Mini for [TS]

00:23:27   yes which is now technically equivalent to the iPad heir to a processor [TS]

00:23:33   different but that's about it that's interesting and that's a new machine [TS]

00:23:37   actually does kind of make for a hard demo though if a once you've shown off [TS]

00:23:41   all the features on the new OS on the iPad pro so maybe it doesn't make for a [TS]

00:23:47   good of it may be part of it you know part of it obviously I think talking to [TS]

00:23:51   people behind the scenes was that Apple really wanted to only have one event [TS]

00:23:55   because doing one event and putting all of the woods behind that arrow [TS]

00:23:59   is easier than doing two events even if one of them is sort of a smaller one [TS]

00:24:03   right there on Apple's campus but second maybe that wouldn't have been enough to [TS]

00:24:08   make you know maybe that would have left people you know people who go and travel [TS]

00:24:11   to get their thinking this was and the people who watch from home they're [TS]

00:24:16   they're watching na si porque I maximize the presence of 5 kayak the iPad Mini 3 [TS]

00:24:21   it's not as impressive as the iPad 3 iPad Mini $4 impressive as I better to [TS]

00:24:24   have the iPad Pro which is great but Apple's usually really good when they [TS]

00:24:28   have a two double barrel event you know yeah and I think it's just like last [TS]

00:24:34   year's right now iMac except mr and it's just like last year's iPad air too but [TS]

00:24:40   smaller [TS]

00:24:41   isn't really that's great if what you want is smaller but it's it doesn't make [TS]

00:24:45   for a demo I will miss Craig getting up on stage and saying OS 10 is available [TS]

00:24:49   today but other than that yeah yeah the only thing really they would have left [TS]

00:24:54   to demo is to rehash and I think that would be good but it just may not make [TS]

00:24:59   for a great event is to just go through here is the top 10 best features the [TS]

00:25:03   temple features in Yosemite this year at any time [TS]

00:25:09   yeah they kindest can cause they went long enough as is the kind of skipped [TS]

00:25:13   that rehash of you know what they call the tent poles and usually it's ten of [TS]

00:25:18   them you know but here's the top 10 things that we want you to know about [TS]

00:25:21   and people forget why I know people sometimes complain about $1 a ww2 I [TS]

00:25:30   think you know people who are really really cute into this I mean sometimes I [TS]

00:25:34   get that feeling too when I'm watching it but I totally understand why Apple [TS]

00:25:37   does it because that's how you tell you teach people things you have to repeat [TS]

00:25:41   its it both pedagogical axiom and marketing axiom you have to make your [TS]

00:25:47   point multiple times to get it through two more people you know when you watch [TS]

00:25:54   like Apple talks to us very often as being the greater community they just [TS]

00:25:59   don't have a lot of air time so when they have better time they want to do [TS]

00:26:01   that exactly years are gonna tell you we're telling it to you did you see what [TS]

00:26:04   we told ya [TS]

00:26:07   the event itself was if I had known if I had somehow gotten advance access inside [TS]

00:26:15   the facility and seen what they had built I would have been a whole lot less [TS]

00:26:20   likely to guess that they were gonna do two events this year like it's hard for [TS]

00:26:25   me to you know in my right up afterwards I don't think I had so much the cover [TS]

00:26:30   but it's it's really hard for me to express just how impressive the [TS]

00:26:34   build-out inside that the bill Graham Civic Center was yeah you'd never seen [TS]

00:26:40   the Civic Center without it you will like I had never seen it before I don't [TS]

00:26:43   know what it looked like so I went and looked at the other pictures afterwards [TS]

00:26:45   it and if you only ever seen it without what Apple did to it you may not [TS]

00:26:48   appreciate it but they transform that structure it's almost like a movie set [TS]

00:26:52   when you come into an empty warehouse and all of a sudden it's it's the force [TS]

00:26:55   awakens inside it [TS]

00:26:57   yeah it's a good way to put it that it it was like a movie set they built a [TS]

00:27:01   movie set for an Apple Keynote room like I was saying that they build a building [TS]

00:27:05   within the building and then maybe that's not right because it was all it [TS]

00:27:08   didn't have an outside structure of you see it was all insights on movie set it [TS]

00:27:14   may be a better way to put it because it was all meant to be seen from the inside [TS]

00:27:19   like movies and the outside who knows where possible to sort of see that that [TS]

00:27:24   from one direction I mean its it kept saying 7000 series but they had maybe [TS]

00:27:28   1500 1700 available in there yet I think that was it because it's that they took [TS]

00:27:36   up a bunch of that what would be the floor space for like if you wanted to [TS]

00:27:40   hold a concert or something with Max and sell the most ticket you would just set [TS]

00:27:45   up an entirely different way I mean it really was more like a movie set 360 [TS]

00:27:48   degrees all the way around even the flooring you know the stadium seating [TS]

00:27:54   that we sat on was all built by Apple and and temporary yeah it's not like [TS]

00:28:02   they have a big warehouse in Cupertino that they caught the stuff and then put [TS]

00:28:04   it away again for next year's event they built this stuff they don't get bespoke [TS]

00:28:08   every time they even put in an air system so there were the building is not [TS]

00:28:14   air conditioned [TS]

00:28:15   I was talking to somebody up on it when they were talking in preliminary talks [TS]

00:28:19   may be used as building their label what's the air conditioning situation [TS]

00:28:23   and the bill Graham people were like oh it's easy it's great you just open the [TS]

00:28:28   window and other events team is spectacular they they really could run [TS]

00:28:32   production for any major studio it's what do you think that cost them I mean [TS]

00:28:40   just the air conditioning and we were actually joking at the event that we'd [TS]

00:28:43   rather the wifi went out in the air conditioning is it was so hot [TS]

00:28:46   yeah but it must have been in the millions as I believe how high I am NOT [TS]

00:28:54   net field so I could be way off I I'm guessing 10 to 15 sound crazy to me well [TS]

00:29:00   and think about why what's a Super Bowl ad cost ya like five million dollars and [TS]

00:29:04   plus their production costs to make the commercials so you know it's not unheard [TS]

00:29:09   of for a company to spend ten to twenty million dollars on it [TS]

00:29:12   TV campaign or commercial and Apple certainly gets super [TS]

00:29:17   they get more than Super Bowl commercial exposure out of these special events and [TS]

00:29:24   I like a commercial has to be done like they have to get it right the first time [TS]

00:29:27   right but they don't have to share the day with anybody else so instead of [TS]

00:29:30   racing to you know have been one of forty different all trying to be the you [TS]

00:29:35   know the commercial everybody's talking about tomorrow [TS]

00:29:38   Apple knows everybody's talking about them tomorrow but I think spending ten [TS]

00:29:41   twenty million dollars on it is is not outlandish and I think it looked like [TS]

00:29:45   something my dad spent ten twenty million dollars however long they rented [TS]

00:29:49   the place out however many people it took to build it however much it costs [TS]

00:29:54   to [TS]

00:29:55   to put all that stuff i mean the seats again I wrote this that I think that [TS]

00:30:00   they just don't know if they threw them out of there someone they could donate [TS]

00:30:03   them to but the seating was that we sat in was all brand new and I don't know [TS]

00:30:09   that there's a way to rent that like it wasn't they weren't chairs that you can [TS]

00:30:13   like pick up and move they were like rows of seating that were connected to [TS]

00:30:18   each other you know there's certain types of folding chairs that you can [TS]

00:30:22   latch next to each other for four events you can take them down the condo [TS]

00:30:27   association seating at you that last week right and they all look the ones I [TS]

00:30:30   was in look around our section that they all look brand new but on the other hand [TS]

00:30:35   and some people that we know when I wrote that they were like oh maybe [TS]

00:30:38   they're going to use those on the campus in their theater and that's a good idea [TS]

00:30:42   but they weren't that dirty they they weren't they [TS]

00:30:47   you know there was a lot of rock to them i mean they were nice and they were [TS]

00:30:49   questioned but they be shocked if those exact seats were the ones Apple has in [TS]

00:30:56   their new theater on campus because they weren't that nice they don't look [TS]

00:30:59   johnnie I've team designed know they definitely did not and they also did not [TS]

00:31:03   feel built to last [TS]

00:31:06   yeah they you know but they were you know it just was just an unbelievable [TS]

00:31:10   but the crazy thing is it wasn't just that like if you're going to see yes and [TS]

00:31:14   talked about how much those boots cost they built the equivalent of a had pods [TS]

00:31:17   for the Apple TV demos little living rooms and I don't know how many look [TS]

00:31:21   like 10 or 20 and those are also like that's the CES dial pavilion as well as [TS]

00:31:26   the event around yeah absolutely [TS]

00:31:29   the screen was enormous the stage and screen were enormous and that's the sort [TS]

00:31:34   of thing that's really I think it's impossible to gauge if you're not there [TS]

00:31:37   you know and again does it really matter that we were there message wise no but [TS]

00:31:41   in terms of understanding the scale of the the the show it does because when [TS]

00:31:46   you're on TV you know watching the video it it reduces that you really just [TS]

00:31:50   watching the slides go by [TS]

00:31:52   and you only see the size of it was enormous it was so big that I noticed [TS]

00:31:57   several times that when they were switching to videos and they're like you [TS]

00:32:02   know I like 11 of the journey times narrated videos that whoever was [TS]

00:32:06   speaking pillared for timber whoever would say you know now we have you know [TS]

00:32:11   I tell you about it they'd start playing it while they were still standing in [TS]

00:32:14   front of it because it was so big that it would create an awkward pause if they [TS]

00:32:19   waited until they walked to the front of it anymore it was like an IMAX version [TS]

00:32:25   of a of a tech demo yeah like ordinarily you would never never and I think it had [TS]

00:32:30   to come through rehearsals I think even like your instincts even as you know not [TS]

00:32:35   that polished of a public speaker you'd you it it would occur to you I'm gonna [TS]

00:32:39   hit the button to play this after I'm off to the side but it was so big that [TS]

00:32:43   they had to do it in front of it and because it was so they did they never at [TS]

00:32:47   least I'm even notice anybody wants the video played they were so small in [TS]

00:32:50   comparison and yeah yeah definitely definitely and I thought that too well I [TS]

00:32:57   was watching it didn't make that big a difference because you really just sort [TS]

00:33:00   of thought you know little tiny bit of their silhouette of the screen was truly [TS]

00:33:05   enormous grain good sound really good sound again that's a big build out [TS]

00:33:12   because they weren't wasn't a diverse sound system in there that the use the [TS]

00:33:15   one they put like a couple of those new iPad pro speakers just turned into Macs [TS]

00:33:22   and then the other thing in addition to those those cubicles they built it was I [TS]

00:33:28   get off to stage left was where they had all of these little living rooms to test [TS]

00:33:35   Apple TV and iPad prod- demos that were hosted by light talented artists yes [TS]

00:33:43   that you know who already had exposure to the thing I could show you what [TS]

00:33:47   somebody who knows what the hell they're doing when they're drawing can do and [TS]

00:33:52   they were really nice but it was real dark over there and then stage right you [TS]

00:33:55   went down a hallway and it was like you're entering a temporary Apple Store [TS]

00:33:59   and the most amazing thing as you came down that hallway it looked like it was [TS]

00:34:04   flooded with sunlight [TS]

00:34:05   did you notice that yeah I i didnt pick up that it was sunlight but there was [TS]

00:34:09   almost like a golden glow coming in as he walked through the room I look was [TS]

00:34:13   waiting to get in and I look at it was flooded with sunlight thought the [TS]

00:34:16   one-time member and longtime Apple cut a hole in the wall at the US weather [TS]

00:34:20   center to get some light in there and I thought they must cut a hole in the roof [TS]

00:34:24   and then I thought no way that doesn't make any sense because the bill Graham [TS]

00:34:28   center has like three floors above above the floor of their on and it just they [TS]

00:34:34   put in like some kind of you know fancy lighting system that gives off light and [TS]

00:34:39   the color temperature of some of that was home kit there's just some guy there [TS]

00:34:45   were serious cuddling all of it I don't know but again I think it's sort of like [TS]

00:34:49   the movies you know movie studio quality lighting out a little like the sort of [TS]

00:34:53   thing that him that a TV show or movie would use to simulate you know sunlight [TS]

00:34:58   without having to you know actually have some light again that's all them they [TS]

00:35:03   don't have an external events team like some people do not hire anyone to put [TS]

00:35:06   this together for them it's all internal yeah and it's you know incredibly [TS]

00:35:11   impressive yeah I thought so completely the other thing that was interesting and [TS]

00:35:17   you and i talked about this is even with the seating for 1400 they did not [TS]

00:35:21   greatly expand in fact I think they might have contracted the number of [TS]

00:35:26   media and analysts who were invited in other words outsiders non-apple people [TS]

00:35:31   who were invited to the event so I heard and I don't but I heard that the [TS]

00:35:35   constraint wasn't the seating of the arena but the capacity of the on hands [TS]

00:35:39   area but you just couldn't have that many people in the Apple TV and the iPad [TS]

00:35:44   testing or is it one time and that limited how many kids you can't just [TS]

00:35:48   have a bunch of media people there and just never let them in [TS]

00:35:51   so they had to figure out that number then that's as many press they could [TS]

00:35:53   invite and then the rest they used for engineers that actually I did not hear [TS]

00:35:58   that but that makes my experience my first hand experience make that makes [TS]

00:36:02   total sense to me cause I stayed until they felt so politely asked those of us [TS]

00:36:10   remaining to leave [TS]

00:36:11   any old days that used to get you some really good hands-on time with stuff I [TS]

00:36:17   remember like when they're a real number of very specifically and it's just funny [TS]

00:36:21   because you know it [TS]

00:36:22   Apple's back to having a keyboard you can latch onto an iPad the first iPad it [TS]

00:36:28   was so hard to get time with them and you know you really just felt like so [TS]

00:36:32   many people waiting at every table that after you did get some time and got to [TS]

00:36:36   play with some things that it would occur to you it was so many people you [TS]

00:36:39   just felt like a jerk if you didn't hand it back to the Apple rappin and you know [TS]

00:36:43   go take you know get line again somewhere else or think about new things [TS]

00:36:45   to do but by the end of that hands-on session Dan Moren and I had an iPad with [TS]

00:36:51   the hardware the original hardware keyboard thing to ourselves for who I [TS]

00:36:55   don't know it could good like 1501 interrupted minutes and you know got to [TS]

00:37:00   play with as many things as we could test out keyboard shortcuts you know it [TS]

00:37:04   was fantastic and there is nobody over her shoulder because most people left [TS]

00:37:07   that's not the case anymore like it was crowded and and hard to get time with [TS]

00:37:13   stuff up right up until they they asked us to leave ya know absolutely and [TS]

00:37:18   that's just the people they didn't fight so I heard also that they try to have [TS]

00:37:23   much more international balance in the in the media presence this time as well [TS]

00:37:27   and we look through the media it was obvious that there were people from [TS]

00:37:30   Europe Asia yeah everywhere [TS]

00:37:33   yeah lot of people from Europe clearly in a lot of people from Asia clearly [TS]

00:37:37   yeah and a story I heard about that was that for years with the Easter do is run [TS]

00:37:44   simulcasts around the world I don't know how many but let's say they have one in [TS]

00:37:47   London have one somewhere in Asia maybe more than those two maybe more but at [TS]

00:37:54   least one in Asian one in London and that way people would have to fly as far [TS]

00:38:02   as someone from Germany would only have to travel to London and Apple has PR [TS]

00:38:07   staff in those you know those people that PR staff could could man those [TS]

00:38:12   event [TS]

00:38:12   but they were all here this year yet whether just what I heard is that more [TS]

00:38:17   and more than people from around the world even with the expense and time of [TS]

00:38:21   traveling wanted to be at the real show didn't want to watch on a screen at the [TS]

00:38:26   same time they wanted to be at the show and as more and more people were you [TS]

00:38:30   know those that media people were asking for that left less and less reason for [TS]

00:38:35   them to sign and so they didn't anybody who wanted to be there was here but that [TS]

00:38:39   meant though that you know the 400 spot for outsiders had to be split from [TS]

00:38:44   everybody around the world and conversely they had so many products [TS]

00:38:48   they had the all new Apple washed out they had the iPad they had the Apple TV [TS]

00:38:51   they have the iPhones and those those teams are big like the press teams the [TS]

00:38:55   marketing teams as far as I could tell there were people there being manned by [TS]

00:38:59   people from all over the world that if you work that out on those departments [TS]

00:39:02   anywhere in the world where they are helping out yeah definitely just wild [TS]

00:39:08   it's just an incredible incredible effort that goes into it whatever you [TS]

00:39:12   think of the announcements I mean just the Met a commentary on the effort Apple [TS]

00:39:17   puts into the show itself is truly extraordinary and it's they've taken a [TS]

00:39:22   22 level with this show I think that they've never done before it's almost [TS]

00:39:26   like I know you mentioned before the idea that Apple was a product is almost [TS]

00:39:30   like the events themselves have become products and I've gotten to go to shows [TS]

00:39:34   by other companies and when you see the difference in how their states like I [TS]

00:39:38   won't mention any names but some of them don't even think about streaming it [TS]

00:39:40   didn't occur to them as they're setting it up in this massive problems at the [TS]

00:39:44   last minute or they do simulcast in one starts before the other and then I [TS]

00:39:48   remember one year under new york started early so these these are handing out [TS]

00:39:52   loans to keep reporters busy trying to get the satellite back and reporters on [TS]

00:39:57   a blog into phones immediately but there's just so many things that go [TS]

00:40:00   wrong and that and that these tend to go right as a testament to the effort but [TS]

00:40:03   yeah and it seems like you know the streaming held up once again very well [TS]

00:40:09   for everybody out you know [TS]

00:40:10   everybody out there listening I bet probably a majority of the people listen [TS]

00:40:14   listen live and it seemed like there were very few if any complaints about [TS]

00:40:18   streaming yeah accidents and bad things happened everybody I think it's a [TS]

00:40:22   testament to a company that they often do not let the same bad thing how are [TS]

00:40:25   the same mistakes happen twice right nobody got switched to the Chinese audio [TS]

00:40:29   track or something like that no one talked about from there from the event [TS]

00:40:36   and it was interesting to me is when we talked to a bunch of her friends about [TS]

00:40:40   it [TS]

00:40:40   house split some of the opinions on it was a little bit of that at WWDC cause [TS]

00:40:44   some people actually did like the music stopped a lot of us did it but some [TS]

00:40:47   people did and this year there was nothing as divisive as that but there [TS]

00:40:51   were still some people go Jeff Williams owns a polite outlets in his organ but [TS]

00:40:55   he presented it and it wasn't Phil Schiller and some people like the fresh [TS]

00:40:58   new voice in some people would prefer to have filled to all those things that [TS]

00:41:02   people don't find feel excited now so they like Craig what some people think [TS]

00:41:05   Craig is just a bunch of dad jokes and then there's just so many opinions now [TS]

00:41:09   about who should be doing what and I think that almost shows that they're [TS]

00:41:12   getting to a level where we're not worried about the products as much [TS]

00:41:15   anymore worried about Apple is a show it's you know I don't get the complaints [TS]

00:41:22   about Schiller and I know that there's some people who you know what's wrong [TS]

00:41:27   with silver was he depressed you know I like his demeanor on stage I think think [TS]

00:41:32   it's a very carefully dialed in and it is it is very much Its I don't find it [TS]

00:41:40   to be lacking enthusiasm I find it to be completely without artificial enthusiasm [TS]

00:41:45   and you know even Federici who's who is more enthusiastic I don't find it to be [TS]

00:41:52   funny though I really do think though that that's exactly what he thinks he's [TS]

00:41:56   just more of a jovial guide and then showers they're all as far as I can tell [TS]

00:42:02   you spend a lot more time than I have but they they come off offstage the same [TS]

00:42:06   way they come up on stage yes very much so in my experience very much so [TS]

00:42:10   even eddie to you know he is he's you know you think might be a little goofy [TS]

00:42:17   goofy that's funny [TS]

00:42:20   later as iTunes [TS]

00:42:21   you wouldn't you know and and the adl like when you hear that Steve Jobs and [TS]

00:42:27   Tim Cook are Rochas least Gary negotiators it believable and when you [TS]

00:42:34   hear about Eddie based on his on-stage demeanor it does seem hard to imagine a [TS]

00:42:39   UK I can't imagine it but he you know I think if there's ever any place where [TS]

00:42:45   he's got like a different demeanor 2000 sheeting table it is different [TS]

00:42:50   clearly different than is is staged demeanor and as you know if you if you [TS]

00:42:54   say hi Don you know backstage or something and i must be so disarming [TS]

00:42:58   because if someone comes in like their Darth Vader you're preparing yourself [TS]

00:43:00   for Darth Vader but if someone comes in as your best friend then all of a sudden [TS]

00:43:04   all the air out of the room you just not ready for that right I someone [TS]

00:43:08   complained I saw an article that somebody wrote about that I almost did [TS]

00:43:17   not because I agreed with it but in the spirit of sometimes I like to link to [TS]

00:43:20   things I disagree with but that I find worth considering it's like the real [TS]

00:43:26   thing was an article about that called Apple's event creepy as hell and one of [TS]

00:43:32   his complaints was that it was just one guy after another all dressed the same [TS]

00:43:36   with the exact same almost the exact same shirt on and i i see what he means [TS]

00:43:41   we actually commented on it in the show it almost seems like maybe Apple needs [TS]

00:43:44   to coordinate that a little bit better there was you know really was a series [TS]

00:43:49   of very similar bluish with muted dark blue button-down shirt he had his [TS]

00:43:55   product red shirt on that's the thing I don't see how you I see how you can [TS]

00:43:59   complain that I see how to him and Jeff Williams and Schiller and few others had [TS]

00:44:08   roughly similar shirts on I don't see that how you write that sentence without [TS]

00:44:14   at least putting in a parenthetical about every shirt was so crazily and he [TS]

00:44:22   that it demanded to be mentioned if you're going to talk about the shirts of [TS]

00:44:28   the people on stage you got it [TS]

00:44:30   a dimension that I almost think I get it is going in like remember Doc Severinsen [TS]

00:44:40   the guy yes later on the johnny carson show he were deliberately outlandish [TS]

00:44:45   costumes and Carson could crack jokes about it like I feel like he's going in [TS]

00:44:49   that he he he just where is he wears Gucci shirts on purpose it's part of [TS]

00:44:54   negotiating he distracts you at the Sheraton goes in for the kill right [TS]

00:44:58   because he actually didn't have that short time before the event you know [TS]

00:45:00   like pre-event Apple's senior executives main goal down in front in front of the [TS]

00:45:08   stage you know I can you know half hour 45 minute leading up to the event in and [TS]

00:45:14   I saw you know ed down there and he was wearing I don't know what it was I [TS]

00:45:18   didn't really take notice but I certainly would have taken that his [TS]

00:45:20   views wearing that shirt and he wasn't like so he actually gets into costume [TS]

00:45:24   backstage to come out I talked about this but I seriously want to just turn [TS]

00:45:28   off the internet often after Apple events I saw the whole thing about how [TS]

00:45:31   Jony ive didn't appear physically in the video and it must be something wrong but [TS]

00:45:35   we saw him and he was always was [TS]

00:45:39   yes exactly know he was all over the place afterwards know there's nothing [TS]

00:45:43   right stupid it's the fact that the fact is that they've upped they've well it's [TS]

00:45:50   a guess it's a matter of taste whether they've upped the style of those [TS]

00:45:54   narrated videos but they have seemingly abandoned the previous caller format but [TS]

00:46:03   you want to call it a style like template where it's the white background [TS]

00:46:08   that that seemingly infinite universe background [TS]

00:46:13   and you see the people doing the talking you know they were always on the right [TS]

00:46:20   side looking to the left if you're looking at the screen and you know [TS]

00:46:26   disabling as though they were filmed doing a sit down and instead now it's a [TS]

00:46:30   black background and their darker and it's entirely shots the products and [TS]

00:46:38   voiceover from johnnie I and just johnnie there's a mean they don't have [TS]

00:46:41   them read show these to have these have a bunch of people in those as they don't [TS]

00:46:45   have johnnie rudy is entirely Ajani I was getting to the point where people [TS]

00:46:50   were making fake versions of those I think once you have your say on a light [TS]

00:46:53   moment you gotta move on [TS]

00:46:54   yeah I think maybe that's part of it and that you know they just got old you know [TS]

00:46:58   what's his name Big Bob Mansfield [TS]

00:47:02   them as gallery show isn't some of them had several people who had just gotten [TS]

00:47:06   some of them yes definitely I was like simply meant he was really a lot of them [TS]

00:47:17   they really do come up with a come up in those videos I think they really do [TS]

00:47:20   enjoy what they're doing [TS]

00:47:21   yes well absolutely I don't think there's any other reason that they would [TS]

00:47:24   stick around for anything anything else with the event now I just thought it was [TS]

00:47:31   i mean we spoke about it briefly before the event we said if they if they were [TS]

00:47:34   going to do all this stuff they're gonna have to yadda yadda lot of things and [TS]

00:47:37   they did they get a lot of things they cut a lot of stuff a lot more stuff yeah [TS]

00:47:43   yeah I'm curious who does that was previously it was without question it [TS]

00:47:51   was Steve Jobs he was the director of the shows and it was on question and he [TS]

00:47:58   had a gift I end you know they were easier to put together when he was [TS]

00:48:03   around because he's gift was such that if you laid out that the products that [TS]

00:48:09   here's the stuff we'd like to announce his all of it [TS]

00:48:12   jobs can just look at that table of stuff whether its software hardware [TS]

00:48:17   whatever the mixes [TS]

00:48:18   and the show just came to his head like the basic structure what do we do first [TS]

00:48:25   what we do second what we do third what gets cut and it just came to him and [TS]

00:48:31   that's not that they came to an end they did have to rehearse and you know then [TS]

00:48:35   they'd start rehearsing and as they're rehearsing the flaws in the follow the [TS]

00:48:40   laws and everything just came to him and he would just say that's that's too long [TS]

00:48:43   that's gotta be thirty seconds and that's it and nobody you know they [TS]

00:48:48   weren't really arguments over and somebody who's may be stuck see the end [TS]

00:48:53   the thing that really sticks out to me when you watch other companies events is [TS]

00:48:57   that the intercompany politics just comes spewing out the sides of the event [TS]

00:49:03   in terms of you can just see that it's this division and that division and they [TS]

00:49:08   both want time on the stage and they want it for the sake of their own [TS]

00:49:13   internal bureaucratic status not whether giving equal time or ten minutes of time [TS]

00:49:25   to this other thing is good for the flow of the show and therefore therefore best [TS]

00:49:29   for the for the interest of the company as a whole in terms of keeping people's [TS]

00:49:33   interest in making sure that the limited time at this event is allocated properly [TS]

00:49:37   and I think you know Steve Jobs could single-handedly solve that because [TS]

00:49:42   whatever internal problems there were in turf wars under him [TS]

00:49:46   the buck stops with him and he could stop him coke obviously has that [TS]

00:49:50   authority and I think it would be unquestioned but he doesn't have I don't [TS]

00:49:54   need he's the guy who has the sense of showmanship to know you know which stuff [TS]

00:49:59   to put in which order and stuff like that and I really do think that's what [TS]

00:50:03   was wrong with the WWDC keynote is that it was just sort of a jumbled and sort [TS]

00:50:08   of randomly structured as opposed to ordered in a way that was Harmonia yet [TS]

00:50:13   to your point I thought late Steve Jobs could look at one of those weird you [TS]

00:50:15   know those weird paintings and just see the pattern that was hidden inside it [TS]

00:50:18   would just pop out under 10 else can see it so obvious and now seems to treat [TS]

00:50:23   them well before it was Steve Jobs and Jony ive and everything radiating out [TS]

00:50:27   from there is Tim Cook seems to treat them as if they're running their own sub [TS]

00:50:30   companies in a way [TS]

00:50:31   and it feels like you know just running watch who does Jeff want to present to [TS]

00:50:35   watch if you want to that's fine if not we'll find somebody is going to do the [TS]

00:50:38   iTunes or segment two parts of it was gonna do those and they get to make [TS]

00:50:43   those decisions and maybe arguably you'd want Tim Clark or attorney I have to [TS]

00:50:48   make some of those decisions but he seems content to allow them to own those [TS]

00:50:50   fields yeah but not if he doesn't if he did I think one of the seemingly amazing [TS]

00:50:56   things about him is that he seems extraordinarily comfortable sticking to [TS]

00:51:03   what he's good at knowing what is going on is clearly very very good at certain [TS]

00:51:08   things and then not not feeling the least bit defensive or inadequate about [TS]

00:51:15   the things that he's not good at even though those are some amazing things [TS]

00:51:19   that his immediate predecessor was amazingly good at it I don't think it [TS]

00:51:24   bothers Tim Cook in the least that he's not he doesn't have that sense of [TS]

00:51:29   showmanship that Steve Jobs and Apple yeah and clearly it doesn't bother me at [TS]

00:51:34   least that he doesn't have the sense of design that Steve Jobs I mean I'm sure [TS]

00:51:37   Tim Cook offers feedback and he's very very tuned into the development of these [TS]

00:51:42   products and I think if he does have an opinion or question that only I'm sure [TS]

00:51:46   he doesn't hesitate to ask but he doesn't have any problem letting johnnie [TS]

00:51:49   I've take over as the the buck stops here sense of design for the company one [TS]

00:51:55   of my favorite moments during the event was Tim Cook walked into the Apple TV [TS]

00:51:59   area with OneRepublic and he wanted to show them and iPad what they're asking [TS]

00:52:03   about the iPad prone it wasn't in that area but there were a group of people [TS]

00:52:06   from the guides there had them so one of the guys offered it to me just picked it [TS]

00:52:10   up and giving a complete hands on demo to one Republic showing them the [TS]

00:52:14   features almost like he was working at an Apple store was remarkable yeah I [TS]

00:52:18   would I was nearby I actually saw that until they wandered off but it's his [TS]

00:52:25   knowledge of what's being announced is as deep as it could be like you know if [TS]

00:52:31   he needed to he could do everything i mean it would take forever cuz he talks [TS]

00:52:34   so slow but what seems like he doesn't drive designed with Steve Jobs [TS]

00:52:37   appreciate the details of what they do [TS]

00:52:40   yet he pays attention to what they do [TS]

00:52:42   he is very much aware that there's no glossing over on on that stuff that [TS]

00:52:50   probably wraps it up I take another break here and we talked about our next [TS]

00:52:54   month and it is are very good friends back place Backblaze does online backup [TS]

00:53:01   for your Mac or PC they've got PC I've heard I don't know but that's what you [TS]

00:53:10   do is you install plays on your Mac or PC I guess and you get a free demo [TS]

00:53:20   risk-free no credit card turn it on [TS]

00:53:24   sign up and just start uploading everything on your computer to places [TS]

00:53:29   online storage everything you have an external hard drive back set up to [TS]

00:53:34   of aids in 03 terabytes nobel back it up [TS]

00:53:38   there's no magic to it like whatever your upstream internet connection is [TS]

00:53:44   from your home or office to the Internet is going to limit how long that initial [TS]

00:53:50   backup takes Thursday don't have any kind of magic involved it's gonna get [TS]

00:53:54   two terabytes uploaded in an hour so it might take awhile I might take days but [TS]

00:54:01   they know that and it's like engineered with that in mind and the other thing [TS]

00:54:05   they do to is they don't just blindly take all of your upstream bandwidth your [TS]

00:54:10   computer is honestly I've done it I just reinstalled a couple of new machines [TS]

00:54:15   within the last few months and gone through the first the first run of using [TS]

00:54:20   bad plays you don't notice that it right you don't notice that it's doing the [TS]

00:54:25   initial backup it's not like you know all of a sudden everything else on your [TS]

00:54:27   computer's slow it just works it worked and it is written by people who who who [TS]

00:54:33   use it and know what it's meant for anyway once everything's uploaded and [TS]

00:54:39   and there and you have a complete backup it's just silently runs in the [TS]

00:54:42   background and slowly you know as you make changes and add stuff just keeps it [TS]

00:54:46   up today it is a remarkable remarkable service and it just an unbelievable [TS]

00:54:54   price there are no out on [TS]

00:54:55   there's no gimmicks is no additional charges not like you get a terabyte free [TS]

00:54:59   and then you have to pay for more whatever you just pay $5 per month per [TS]

00:55:05   computer and you get unlimited on throttle back just unbelievable when you [TS]

00:55:11   wanna get files back what do you do when you can just log in if you just need one [TS]

00:55:15   file maybe you're on your iPhone you can use their app and just get access to one [TS]

00:55:19   file from your Mac from anywhere you are in the world and then email it or do [TS]

00:55:24   whatever you want with it [TS]

00:55:25   25% of all of the restores from black blaze customers are just one file at a [TS]

00:55:31   time but if you need everything back you can order a USB hard drive and it'll [TS]

00:55:37   just show up you know by overnight with everything on it can't can't be better [TS]

00:55:42   so stop putting it off [TS]

00:55:44   you'll feel if you're not backing up offline even if you have backups right [TS]

00:55:47   there in your in your office [TS]

00:55:49   house local backups to another hard drive which is great I do too just just [TS]

00:55:55   you feel so much better with him [TS]

00:55:57   offsite backup to you can't back up to enough different places and if you want [TS]

00:56:00   to get a backup that's in the cloud office off-site I can't recommend [TS]

00:56:03   anything better than back place go to back the blaze dot com slash the you [TS]

00:56:10   talk show now know that you came from the show and check them out [TS]

00:56:14   install it now don't don't put it off really just pause pause this podcast and [TS]

00:56:18   go get started [TS]

00:56:19   install it get it started five minutes and then come back and listen to the [TS]

00:56:24   rest of the show so [TS]

00:56:29   I guess we talk about what they announced at the show I'm curious what [TS]

00:56:34   you think of the iPad pro at the Penn because you are maybe not you know [TS]

00:56:39   serious illustrator but you're certainly a hobbyist Illustrator or at least [TS]

00:56:43   you're about me and illustrator also I i do that screw around them I for one of [TS]

00:56:47   iced I drew everyday like stuff when I was growing up and I went to college for [TS]

00:56:52   art and I worked as a designer for 78 years using Wacom tablet every day and [TS]

00:56:59   doing Photoshop and Illustrator and InDesign just constantly until it became [TS]

00:57:03   muscle memory and though I had a love-hate relationship with those [TS]

00:57:06   because they were better than anything else but they were never exactly a [TS]

00:57:10   digital pen and apples pencil is its remarkable if you just used it you'd [TS]

00:57:16   find that too but if if you've been using my home for awhile are you view [TS]

00:57:19   stylist is on the iPad it's hard to see how to properly frame the difference but [TS]

00:57:23   it just never felt like a proper pen to me it wasn't heavy enough it was too [TS]

00:57:28   slippery and apples fixed all of that there is no paper drag but they've got a [TS]

00:57:31   material on the tip of the pencil has just enough drag on the screen that [TS]

00:57:35   makes you feel like it's a real thing that this real contact there and the [TS]

00:57:39   wait is absolutely perfect and the way that it it they do this really fancy [TS]

00:57:43   sort of prediction algorithm for where you're going to go and once in awhile [TS]

00:57:47   you cannot you can you can feel it but it catches up super quick but it makes [TS]

00:57:51   you feel like you're literally drawing right on the screen and because there's [TS]

00:57:54   no intermediate layer the way there is with work on the whole layer between the [TS]

00:57:58   display in the sensor is it feels like you are drawing those pixels into the [TS]

00:58:03   glass and I used it for about the same thing you did I went there at the end I [TS]

00:58:07   used it for about 20 minutes and I put my hand down on it to test palm [TS]

00:58:10   rejection I did very quick cross hatching and started to give me a whole [TS]

00:58:14   long list of things to test two because she did all this stylish reviews and I [TS]

00:58:18   did I did everything I could to screw that thing over and it kept with me and [TS]

00:58:21   it was the first time I actually felt like I could sit there with a pad of [TS]

00:58:24   paper in sketch on a digital device that that's something that didn't occur to me [TS]

00:58:29   during the event I thought I was thinking of it obviously you know [TS]

00:58:33   rumored that it was big iPad and it would be some kind of optional stylist [TS]

00:58:38   type thing attached to us drive was obviously part of it it hadn't occurred [TS]

00:58:42   to me though that they weren't just going for a better stylist on iPad [TS]

00:58:49   experience than what was possible with third-party dialysis until now and then [TS]

00:58:55   instead they were going to take like the Wacom stuff and make it look bad you [TS]

00:59:03   know that this is the preeminent computerized driving thing in the world [TS]

00:59:07   . it didn't occur to me until afterwards in the hands-on area when I was walking [TS]

00:59:13   around with Michael B Johnson aka dr. we honestly I i four went first-hand [TS]

00:59:22   experience with the with the iPad and penkava who said that their hands on [TS]

00:59:28   every was crowded 554 when doing that myself just to hang with dr. wave and [TS]

00:59:34   listen to his questions he was aghast you know what he does at Pixar is build [TS]

00:59:41   internal tools for Pixar artists and devices have great interest to him and [TS]

00:59:48   to listen to his questions about refresh rates and relaxin and and all of that [TS]

00:59:53   stuff I like I learn more about letting you know just sort of being you know [TS]

00:59:59   just looking over his shoulder really really fast and it became clear in that [TS]

01:00:04   aftermath that's really what Apple it done is that this is you know a dramatic [TS]

01:00:10   step forward in terms of drying you know kind of artist is one of those things [TS]

01:00:17   where they see an area where something is just not as good as I wanted to be in [TS]

01:00:20   the if they believe that they can make a difference they're gonna go all out and [TS]

01:00:23   try and do it and they doubled to refresh the scanning rate inside the Mac [TS]

01:00:27   so the iPad pro so it doesn't work on older generation iPad so they could [TS]

01:00:31   update the hardware eventually for that but they're combining that with [TS]

01:00:34   technology like the the first touch with you touch inside the pencil and a lot of [TS]

01:00:39   smart spurred till a direction positioning and they're measuring on a [TS]

01:00:42   bunch of different [TS]

01:00:44   and they've got all the software behind that too and it really it it feels like [TS]

01:00:47   magic and it's a really dumb thing to say but they're doing so much [TS]

01:00:50   computational work there at the end it ends up just feeling like a pencil there [TS]

01:00:54   was a blog puzzling to yesterday written by Linda dawn who now admittedly she's a [TS]

01:01:00   former Apple designer so she's bias you can but she's former will hurt because [TS]

01:01:05   she was present when people argue about it but she's done interaction design and [TS]

01:01:09   stuff for Apple and does a lot of her work has done a lot of work on the Wacom [TS]

01:01:14   Cintiq I thought her little just quick here's all the ways that this is better [TS]

01:01:21   it was amazing so this antiques aren't ready so they've pixels that it artists [TS]

01:01:25   can see the pan she says [TS]

01:01:28   menus with them is janky feels junkie and has a bunch of buttons you can [TS]

01:01:33   actually hear there's parallax between the surface of the thing and the actual [TS]

01:01:39   display underneath which for almost any angle that would be comfortable for an [TS]

01:01:43   artist is going to be an issue and then there's latency there's there's a [TS]

01:01:47   palpable latency yes so combine those that deserve highlight here's how this [TS]

01:01:52   thing is better its blow a good and you can almost see them the way they did [TS]

01:01:57   with the smartphone with a look at the existing market said one of the problems [TS]

01:01:59   were the pain points and can we fix any made that list they just knocked them [TS]

01:02:03   down one after the other [TS]

01:02:04   yeah my question here is my big question about all of this though is and and [TS]

01:02:09   obviously there's however many other uses for for the iPad pro but how big is [TS]

01:02:16   the market for making the pan work as well as this is why I have no idea how [TS]

01:02:22   big that marketers yeah I don't know either i mean there are a lot of people [TS]

01:02:25   who went out and bought Microsoft Services just because they wanted to do [TS]

01:02:28   this kind of illustration work and that's obviously it wasn't enough to [TS]

01:02:31   make the surface successful product but it was interesting to me that there was [TS]

01:02:34   that demanded I don't think I think sometimes apple just wants to do what [TS]

01:02:37   they think is better and they know that the technology will trickle down that [TS]

01:02:40   maybe in the future and iPad and iPad Mini maybe even an iPhone will benefit [TS]

01:02:44   from this technology but it takes [TS]

01:02:46   they're launching a big product to bring everything together to make it a reality [TS]

01:02:49   right because there's a there's all the magic that in the pen [TS]

01:02:52   and in theory that you know the plan could work with any other device but [TS]

01:02:59   there's also new technology in the iPad pro itself that works with the pen for [TS]

01:03:05   getting the you know the pressure sensitivity and stuff like that like [TS]

01:03:09   however then the lair now is in a modern to vote on the matter and Apple devices [TS]

01:03:15   between the actual display and the surface of the glass above it however [TS]

01:03:21   thing that is and I really do think they're not exaggerating the call that [TS]

01:03:25   gap microscopic they've got centers in there to measure at microscopic levels [TS]

01:03:31   that the degree of pressure that twice the resolution of the ones in the iPad [TS]

01:03:36   air and the iPhone apparently yeah yeah and they do magical stuff now with the [TS]

01:03:40   with the refresh rate where they sense that you're not doing anything that's [TS]

01:03:43   that's very dynamic they can cycle that down to save power there's a lot of [TS]

01:03:46   technology and that's play and I think that they've I think they've they've [TS]

01:03:54   improved refresh rates in two ways [TS]

01:03:57   there's the drawing refresh rate we're just what it's displaying what the what [TS]

01:04:01   the iPad Pro is dis plane has this dynamic visual refresh rate so if you're [TS]

01:04:07   watching a video where everything is changing all the time it's a refreshing [TS]

01:04:10   at whatever rate but if you know it stops if you're drawing something and [TS]

01:04:15   you stop and it detects that you've stopped and nothing is animated [TS]

01:04:18   on-screen [TS]

01:04:19   little slow it down and that can definitely chat saving energy but I also [TS]

01:04:23   believe if not know that they doubled the refresh rate of reading the touch [TS]

01:04:30   sensors yeah right and so as even if you're just trying you're with your [TS]

01:04:35   finger even if you just sliding your finger over it it's got double the [TS]

01:04:39   refresh rate of checking just wear your fingers and it all comes together like [TS]

01:04:43   to Linda's post that it just does so many things that no one else is doing [TS]

01:04:46   right now because there are two things to do that all those refresh rate things [TS]

01:04:51   those seem like things that could couldn't will eventually trickle down to [TS]

01:04:55   across the whole iowa's lineup I mean why not i mean whether they'll work with [TS]

01:05:00   the pen I don't know but [TS]

01:05:02   at the very least you know you know increasing the touch refresh rate you [TS]

01:05:06   know seems like it would be just you know useful in ways to any iPad and [TS]

01:05:11   there is so much they've shown their own custom timing controller is for things [TS]

01:05:16   like 25 K iMac and now for the iPad pro they've shown that new chip that lets [TS]

01:05:20   them flash the iPhone screen three times as bright to make a selfie flash they've [TS]

01:05:24   they've shown they can do all that with the Apple watching keep things too [TS]

01:05:27   SuperLow refresh rates are super low its proposed supervision energy raids where [TS]

01:05:33   they're going with all this the thing that it's always impressive to me is [TS]

01:05:35   that Apple they're not like Qualcomm when they're not even quite like Samsung [TS]

01:05:39   they get to make the parts exactly for what they want to do is to take a look [TS]

01:05:42   at like the a nine processor and to me this is the light years ahead of the [TS]

01:05:46   rest of the industry now if you told me 10 years ago Apple will be leading in [TS]

01:05:49   any chipset business I i woulda thought it was insane but they're doing it and [TS]

01:05:52   there they don't have to care about profit or loss on a chipset like [TS]

01:05:55   Qualcomm does cause they're not selling enough to worry about supporting [TS]

01:05:58   Microsoft and Android and other architectures can only support in their [TS]

01:06:02   own if they want to make a feature like like this they can just pick the silicon [TS]

01:06:06   that supports it and I think that over time that becomes a stronger and [TS]

01:06:09   stronger advantage for them I really do wonder and I know that like something [TS]

01:06:14   like Geekbench is not it doesn't give you everything you need to know about [TS]

01:06:20   how fast one machine is culpable to another but it's not bad it's not a bad [TS]

01:06:25   like starting point if you just want to put a number on it and then keep bench [TS]

01:06:29   in particular is designed in a way that to me seems you know like a good balance [TS]

01:06:35   of the various factors really really curious to see where the iPad pro marks [TS]

01:06:41   because I said last week that I think it'll benchmark like it'll be like a [TS]

01:06:47   2013 MacBook Air I wondering if I sold it short it might be like the MacBook [TS]

01:06:55   Air you can go in by today I'm not a maybe that's too much I don't know but I [TS]

01:06:59   am pretty sure that it's going to be close it's almost like apples and [TS]

01:07:03   oranges now because again they are building the software and the hardware [TS]

01:07:07   down to the chipset all to work together and you don't see that people complain [TS]

01:07:11   about you know an iPhone needs more [TS]

01:07:13   Andres got four gigabytes of RAM but that really is meaningless because [TS]

01:07:16   they're running interpreted language and garbage collection [TS]

01:07:19   they're not have been have sought their software that's built for a wide set of [TS]

01:07:21   devices not specifically if you're saying you need more RAM because you [TS]

01:07:26   can't keep a tab loaded in memory that's absolutely justified but they're at [TS]

01:07:29   their ability to do this let them pick and choose exactly the components that [TS]

01:07:32   they need and I think that's where you get that performance from yeah it's just [TS]

01:07:38   sort of astounding I mean it's to go from where the iPad started in 2010 and [TS]

01:07:45   2011 and it was a compelling of ice at device especially starting with the iPad [TS]

01:07:50   2 in 2011 but not for reasons of her for pure performance compared to a Mac or [TS]

01:07:59   even just like a MacBook Air which is always been you know the slowest back in [TS]

01:08:03   the lineup it's for other reasons it was okay so it's not as fast but you can [TS]

01:08:08   carry around all day but it'll last 10 hours but touch is more intimate and and [TS]

01:08:16   you know it sounds touchy-feely no pun intended but it really does give you a [TS]

01:08:21   more intimate experience there were all these but it's kind of fascinating that [TS]

01:08:26   performance is no longer but yeah well you look at the MacBook the brand new [TS]

01:08:32   MacBook that's running Broadwell why and it's hard to look at the Apple a nine [TS]

01:08:36   and not think you just sound like kicking their ass and mobile to really [TS]

01:08:41   does and again I think again we'll see maybe I'm wrong but if not if I'm wrong [TS]

01:08:46   it's not gonna be my much that that the iPad 2 and iPad 2 iPad Pro is going to [TS]

01:08:53   benchmark faster than the surface pro threes that are running Intel chips and [TS]

01:08:59   that was the whole thing with the surface is that they had well we've got [TS]

01:09:04   the regular service which is armed and that's if you want something thinner and [TS]

01:09:09   lighter and then we've got the surface Pro which uses Intel's mobile chips [TS]

01:09:14   because that's you know that we need for the speed [TS]

01:09:16   and Apple as you know relic in relatively short order just like two [TS]

01:09:20   years later has said you don't need to make that compromise you can get all the [TS]

01:09:24   advanced all of the advantages of armed and be intel on performance I used to [TS]

01:09:31   say that some people thought I was just being a dick but I meant it that when [TS]

01:09:34   you look at the surface running Windows was not an advantage it was a detriment [TS]

01:09:38   in many cases whose windows was just not designed to do that all in iOS was and [TS]

01:09:43   that's why I think Apple with their tablets and even with the iPad pro gets [TS]

01:09:47   that right I was one of them to put went before they started emerging everything [TS]

01:09:50   I was one of the Windows Phone a service and see what I could really do but just [TS]

01:09:53   the idea that this is a touch first mobile operating system built on a [TS]

01:09:57   device that is mobile [TS]

01:09:58   it gives them a tremendous advantage yeah I think so too the next thing and [TS]

01:10:04   it isn't a pencil for the iPad Pro is the end here you know you can't not talk [TS]

01:10:09   about the service in this case is the smart Keyboard where you've got a [TS]

01:10:13   magnetically attached keyboard cover that when you unfold it has a physical [TS]

01:10:20   keyboard inside so much better than the original iPad with their keyboards 200 [TS]

01:10:24   absolutely but it's funny you know it's funny how did you go around in it [TS]

01:10:29   five years it just looks at what time they you know they didn't know you know [TS]

01:10:33   but clearly this this smart Keyboard is you know you know Microsoft did it first [TS]

01:10:42   so credit to them I'm curious why it's and I may be the answer is just wait a [TS]

01:10:54   year or maybe wait half a year who knows maybe they'll be an event this year but [TS]

01:10:59   maybe they'll be like an early 2016 why there's not one for the iPad air too and [TS]

01:11:06   I know that its full size you know it's bigger more comfortable and [TS]

01:11:09   you know tried the ones in the demo area last week but it seems to me like an [TS]

01:11:13   iPad or two is big enough for a keyboard my guess is that are waiting for the [TS]

01:11:19   iPad 3 which will have those same three connectors that the iPad Pro has it [TS]

01:11:23   makes the docking and undocking so easy for the new keyboard that's exactly what [TS]

01:11:27   exactly I think it's gotta have those three it's got out of those three [TS]

01:11:31   whatever they call it smart connector yes my connector [TS]

01:11:35   remembering names I think it's gotta be that they're waiting for an iPad or [TS]

01:11:39   three it'll have the smarts connector and it just wasn't ready yet and or [TS]

01:11:44   maybe they didn't want to maybe they didn't want to really see it going back [TS]

01:11:50   to your older point and the thing with Steve Jobs it was so great on stage as [TS]

01:11:53   he could not he wasn't just that he saw the story a range of products but he [TS]

01:11:56   could tell you the story and maybe the original iPhone and the iPad 2 events [TS]

01:12:00   were quintessential examples of that and I think this Apple knows that they're [TS]

01:12:04   not quite as good at telling stories yet you absent that narrative I think that [TS]

01:12:08   they have to be they have to be more focused and if they start talking about [TS]

01:12:11   an iPad air with the keyboard or with a pencil just takes away from the iPad pro [TS]

01:12:16   need to be very careful about keeping the focus on that one product yeah I [TS]

01:12:21   think you're right I think it makes sense even if they could have done it [TS]

01:12:24   now that it made sense to wait and maybe it will be maybe they'll go up cycle [TS]

01:12:28   with iPad error for or against it being better three and maybe do it in the [TS]

01:12:34   spring if they have something else to announce with it i think is the watch [TS]

01:12:38   the watch dispute with watch OS one to watch OS two is coming out with the same [TS]

01:12:43   hardware they're not they're not linking those products like Kohls so maybe [TS]

01:12:46   they're willing to do that more often [TS]

01:12:48   yeah and it's you know they're married to end a kind of iPhone it's convenient [TS]

01:12:54   I mean if the best home showed off his WBC in the best time to ship iPhones in [TS]

01:12:59   September and those things line up very nicely for the yeah I think was [TS]

01:13:03   something new like the watch it's it's so unpredictable yeah weather watches [TS]

01:13:08   it's so unpredictable that it makes sense to just not worry about getting in [TS]

01:13:13   on the exact quarter that you wanted to come out on until there [TS]

01:13:18   more regularize you know production and everything and no know more about the [TS]

01:13:24   you know they need a staggering those people like you said they have small [TS]

01:13:29   teams and those teams are continuously running marathons of sprints and they [TS]

01:13:33   have to be almost like it when guys talks about the video game industry they [TS]

01:13:36   have to be careful to balance those people out because they will burn them [TS]

01:13:40   if they're not careful [TS]

01:13:42   yeah I totally agree with that so here's what's in her smart Keyboard Cover is a [TS]

01:13:50   hundred and sixty nine bucks which is a lot really I mean especially since the [TS]

01:13:57   starting price on the iPad lineup is now a $249 a you can get an iPad I mean it's [TS]

01:14:04   you know it's the old many but you can get all iPad for 249 but the keyboard [TS]

01:14:10   for the iPad Pro is a hundred and sixty nine bucks I think it's the most [TS]

01:14:14   expensive Apple keyboard since my beloved Apple extended keyboard to [TS]

01:14:17   Microsoft Surface pro type cover keyboard in Canadian dollars at least as [TS]

01:14:22   175 and it's you know I think it's complicated bit of of machinery so I i [TS]

01:14:29   and I think it feels like I'm valuable cover and obviously since the whole [TS]

01:14:35   machine is 802 $1,100 and I think I think most people who buy this are going [TS]

01:14:42   to get the $1100 when they're going to get the one without in 2006 and cellular [TS]

01:14:47   for consumers you go bigger your Kindle I think that's yeah I think that the [TS]

01:14:56   that the entry level 1 oddly enough is is more for like an internal [TS]

01:15:00   professional setting like I think sometimes people aren't like an apple [TS]

01:15:05   could do more they could absolutely I don't like these to do with the eMac and [TS]

01:15:07   identify those Q's better black 16 gigabyte iPhones and iPad Tues and this [TS]

01:15:13   entry level I Pad Pro there are people who are buying two thousand of them for [TS]

01:15:17   enterprise and all they want is business to business apps and web portals and [TS]

01:15:20   they they will take almost no storage well I think even for like an artistic [TS]

01:15:25   purpose where you're doing [TS]

01:15:26   high end work but at a place like if you've got like studio and you're doing [TS]

01:15:32   work [TS]

01:15:32   special effects on a movie or something like that and you want all of your [TS]

01:15:36   artist to have this it makes sense to just buy the wifi low storage one [TS]

01:15:41   because the storage isn't really gonna be on the iPad anyway it's gonna be on [TS]

01:15:44   the server within your you know within your outfit I mean like did not like the [TS]

01:15:49   artists working on star wars are keeping all of the data on their local machine I [TS]

01:15:54   mean it's a it's it's exactly the scott mcnealy Larry Ellison thin client that's [TS]

01:15:58   what we finally yeah it's exactly that and so it makes sense to just get the [TS]

01:16:03   the one without the you know it's not then the end the studio these these [TS]

01:16:08   artists are not leaving so they don't need cellular that's just you know [TS]

01:16:12   wasted you know wasted money and wasted thickness if if if they're a little [TS]

01:16:17   thicker like they were or just a wasted antenna and they don't need the stories [TS]

01:16:21   if they're ever going to use the storied why in the world by it why not just you [TS]

01:16:25   know get the loan so I think it is odd that there's no LTE SKU for that because [TS]

01:16:28   I always had the same wifi and LTE excuse for all of their iPads is the [TS]

01:16:32   first time you have to get the more expensive one if you want Lt [TS]

01:16:35   yeah that is interesting but I do think it's telling towards the intended use [TS]

01:16:39   yes think that if you want to use it as a laptop you know this is my portable [TS]

01:16:45   now should even say laptop laptop word is loaded in terms of how you use it as [TS]

01:16:50   your portable computer you know it's the additional storage 228 gigabytes of [TS]

01:17:00   storage is not that much for a portable computer now and it's four gigabytes of [TS]

01:17:05   RAM to summon it it does have the constraints of a mobile device still [TS]

01:17:08   right but it's you know that's the one thats pecked out like a this is my [TS]

01:17:13   portable computer and the 32 gig one is backed out like this is like an artist's [TS]

01:17:20   studio computer right this is my drawing tablet did you get a chance to try the [TS]

01:17:24   keyboard I spent only a few minutes with it but I liked the Mac I like low key [TS]

01:17:29   bars I like the MacBook keyboard a lot of you have very different taste in [TS]

01:17:32   keyboards yeah I don't like any laptop keyboard though I don't even [TS]

01:17:37   you know that I think that the the Mac Book Pro Keyboard I have right now is [TS]

01:17:42   probably my favorite laptop keyboard I've ever use it if not it close and I [TS]

01:17:49   still think it's kind of a crap keyboard compared to my big clunky extended [TS]

01:17:53   keyboard to make do i mean i right [TS]

01:17:56   you know thousands of word to yer on that he could connect an IBM Selectric [TS]

01:18:01   II will it well not many of the areas where I would use the MacBook Pro I [TS]

01:18:06   would only do that if I were using it as my only computer you know I my desk yes [TS]

01:18:10   but then so I mean I make do I mean I am picky about keyboards but I do I don't [TS]

01:18:14   find the new MacBook once again I haven't lived with that machine so I [TS]

01:18:17   don't know but just playing around with it and stores and stuff I mean I could [TS]

01:18:21   definitely make do it doesn't seem that much worse than the 11 inch MacBook Air [TS]

01:18:30   that I used as my portable for four years [TS]

01:18:34   yeah I use it I took me an hour to get used to it only problem I have now is [TS]

01:18:37   that is still it goes right to the edge of the machines I was my pick it up [TS]

01:18:40   accidentally hit escape or enter something as I remember to pick it up [TS]

01:18:43   from the bottom [TS]

01:18:44   yeah and it does it having tried this thing at the event last week that the [TS]

01:18:48   keyboard you know the travel is obviously very low but it travels enough [TS]

01:18:52   that it's there absolutely is a click enos to it which in and of itself is a [TS]

01:18:59   huge win over and anything like that I've tried before you know and I liked [TS]

01:19:05   that Apple had Logitech announced the same day so I was letting anyone [TS]

01:19:08   connected with letting partners connect to those smart connectors and that means [TS]

01:19:13   it'll be a range of different keyboards available for it [TS]

01:19:15   yeah I thought that the Logitech announcement was in her ass and sort of [TS]

01:19:18   another new Apple thing where they obviously you know looped loop to them [TS]

01:19:24   in in advance and you know they haven't failed the details but they obviously [TS]

01:19:28   bloop to them in and I think I think that the thinking is that Apple decided [TS]

01:19:33   this is what we want to build we want to build one keyboard it's gonna be a [TS]

01:19:36   fold-up cover obviously with this port the potential is there for all sorts of [TS]

01:19:41   other things including something that's more of like leave it at your desk space [TS]

01:19:46   station right so if you're just going to use this and I think this is a [TS]

01:19:50   very for a lot of people I think it's a really interesting scenario where this [TS]

01:19:54   is your main computer and you take it around when you're at your desk [TS]

01:20:00   why don't you when you wanna keyboard that's even better as a key as a [TS]

01:20:04   keyboard then the smart cover well there there's lots exactly what this Logitech [TS]

01:20:09   seems like we don't know the details they've only done one little carefully [TS]

01:20:13   cropped photo of it but I mean that's what it seems like to me I still have a [TS]

01:20:18   drafting table that I've used since I was in high school and i was thinkin I [TS]

01:20:22   put the iPad pro on that then tilted down in a draw on it then tilted up and [TS]

01:20:26   just to get on the keyboard got all the possible use cases it seems like a lazy [TS]

01:20:30   boy situation now where you can recline as much as you want [TS]

01:20:33   yeah exactly I wonder how much you can adjust the Logitech keyboard and [TS]

01:20:39   obviously there's gonna be others other everybody else who makes these these [TS]

01:20:42   sort of peripherals is going to make something for this and it is going to be [TS]

01:20:47   a MFI port is a mess I still made for iPhone or iPod originally but the alley [TS]

01:20:55   given the Apple watched off I think they're calling MFI so right now we're [TS]

01:20:59   just really where there because there's no I involved yeah it's gonna be MFI [TS]

01:21:06   exactly you know license exactly along the same way that a licensed adapters so [TS]

01:21:13   anybody who wants to its gonna be able to play along but I think that's really [TS]

01:21:16   interesting and it really occurs to me [TS]

01:21:18   people have been chasing the dream of the doc computer I mean as long as [TS]

01:21:23   they're being portables I mean that Apple had you know where they called the [TS]

01:21:26   duo's yeah the PowerBook duos with docs and there's pros and cons with all of [TS]

01:21:32   them but the big thing whenever you try to do it is even today there's maybe not [TS]

01:21:38   there's there's no dock for a MacBook Pro but certainly you can and I know I [TS]

01:21:44   know lots and lots of people who do live off one computer it's probably a MacBook [TS]

01:21:50   Pro and it but when they get to their desk they have a nice big display to [TS]

01:21:55   connect it to [TS]

01:21:56   of the dark lifestyle is in the tethering on tethering involved in [TS]

01:22:04   various things you need to plug in power and USB and you know especially on the [TS]

01:22:11   Mac the big annoying thing is we view however you need to connect external [TS]

01:22:15   storage on that you've got this thing that you can't just employ you actually [TS]

01:22:19   have to go in software and unmounted and make sure that whatever software was [TS]

01:22:23   using it is no longer using those open files and if you just want to get up and [TS]

01:22:27   go to YouTube pain in the ass with the iPad pro you're never going to do [TS]

01:22:31   anything but get up and go and you probably won't even need in most cases [TS]

01:22:36   because the battery life of things get you won't even need to plug in lightning [TS]

01:22:40   to charge the iPad while using it you just charge the iPad overnight come in [TS]

01:22:45   to the office and just a chunk put it right on your keyboard and I want [TS]

01:22:50   everyone to get up and go just just pick it up and it's super fast any me too [TS]

01:22:54   because there are some companies who really think that they can be there was [TS]

01:22:57   a famous Microsoft's saying right no compromises and resulted in the biggest [TS]

01:23:01   compromise ever as you would literally cannot be all things to all people you [TS]

01:23:04   can't see every market equally well in Apple's being very interesting choices [TS]

01:23:09   here like the MacBook is as close as you can get to being an iPad while still [TS]

01:23:12   being a Mac and this is as close as you can get to being a MacBook almost while [TS]

01:23:16   still being an iPad and not trying to do it all in one device they're giving you [TS]

01:23:20   these devices that both have unique identities still but are optimized along [TS]

01:23:24   the same sort of line he just pick what side if you want to be on yeah that's a [TS]

01:23:32   good way to put it I mean but an end you know there's obviously compromises with [TS]

01:23:35   all of it you know there's the compromises without pepper obvious there [TS]

01:23:39   is no external storage has no concept of it in iOS there is no USB port or USB [TS]

01:23:43   see or anything you can plug in an external drive doesn't have built in [TS]

01:23:49   sdcard you have to go you know with the Lightning's sdcard thing and it's not [TS]

01:23:53   you know it works [TS]

01:23:55   people use it but it's not something you gonna keep plugged in all the time you [TS]

01:23:58   have to mostly wanna tablet and just occasionally want to use it just for a [TS]

01:24:02   certain things use a keyboard for it [TS]

01:24:05   so I mean who are you looking to sell more of off the top of my head you gonna [TS]

01:24:11   sell more smart keyboards or pencils I i'm assuming maybe I'm biased because [TS]

01:24:16   that's my back now that I'm assuming the pencil because that really is a [TS]

01:24:19   completely better take on that technology where we've had sort of [TS]

01:24:23   keyboards on on iPads before and maybe Logitech will sell more than out [TS]

01:24:27   believing we don't know we hope they'll be fragmented across a variety of [TS]

01:24:30   manufacturers I think the pencils going to be unique to this device for a while [TS]

01:24:34   and I think that there's as kids grow older I know the ATP guys mentioned it [TS]

01:24:40   last week but i've i've heard about it from Apple people for years is that the [TS]

01:24:44   younger you are the less likely you are to really give a crap about on-screen [TS]

01:24:48   keyboard vs physical keyboard of any kind whether it's built into the cover [TS]

01:24:52   or whatever that you know kids have grown up or or are growing up in the [TS]

01:24:56   eyeless era see an on screen touch keyboard as completely normal it's [TS]

01:25:03   interesting because previously I can I went through the migration from digital [TS]

01:25:09   become deadly native people were initially nato their analog native they [TS]

01:25:12   were reading newspapers and then became visually native and now you have people [TS]

01:25:15   who are touched native and using external and intermediate input devices [TS]

01:25:19   is just not the computing that they understand even when the MacBook [TS]

01:25:23   launched people were complaining they can plug the external monitor 2012 at [TS]

01:25:26   the amount of people who plug an external monitor into a MacBook is tiny [TS]

01:25:29   it all of our friends on Twitter but it's it's single-digit percentage points [TS]

01:25:33   and it's just not normal behavior and that's i think increasingly driving [TS]

01:25:36   Apple's products yeah I think so too [TS]

01:25:39   anything else on approach you wanna talk about i mean that rhyme with the [TS]

01:25:44   speakers were just there were marvelous you could just turn the ladies big echo [TS]

01:25:48   chambers for really loud speakers and when he rotated from landscape to [TS]

01:25:52   portrait or just 36 degrees they kept up with you [TS]

01:25:55   yeah I it occurs to me that for all the belly aching that's gone on about [TS]

01:26:00   mono output of iOS devices that the way they went stereo with this is like going [TS]

01:26:13   with 4 speakers that never occurred to me before I may be because I'm [TS]

01:26:18   unimaginative but you know obviously just like the screen rotates the [TS]

01:26:23   speakers rotate or you know this because I'm visibly rotate but the concept of [TS]

01:26:28   which sounds coming from a cherry they cost ya right in those what's up what's [TS]

01:26:32   down what's left what's right which way you're holding the device in boy in the [TS]

01:26:37   demo area as noisy and crowded as it was foiled certainly seemed like something [TS]

01:26:43   like hey that's something yeah it was really impressive I just can't wait to [TS]

01:26:48   actually get the device and put on like Avengers age of Ultron or something full [TS]

01:26:51   blast and and start rotating into lol it does it's kind of interesting and I [TS]

01:26:55   wonder you know you know a lot of people watch a lot of video on iPads its size [TS]

01:27:05   is obviously makes it better if you're willing to carry around the boy the [TS]

01:27:07   difference in sound output if you're not using advances dramatic now and this i [TS]

01:27:11   mean it will before police joke that the iPhone the iPad is a big iPhone I always [TS]

01:27:15   thought it was more like an iPhone gone IMAX and this really is an iPad on IMAX [TS]

01:27:19   because you hold it close it fills your field of view and whether it's a game or [TS]

01:27:22   a movie or something it really is immersive yeah totally agree the weight [TS]

01:27:27   I guess lasting I'll just mention is I know it sounds bad that it a little 307 [TS]

01:27:36   pounds heavier than the original iPad cos original iPad sure she feels heavy [TS]

01:27:40   compared to modern I bet and there's certain scenarios where I guess if [TS]

01:27:45   you're walking around with it and holding it in certain ways you're [TS]

01:27:48   definitely feel that but it's so much more balanced and it it sure is hard to [TS]

01:27:55   believe that it's as heavy as a result iPad when you pick it up and hold it [TS]

01:27:58   because it's it's so much more distributed throughout the whole device [TS]

01:28:02   like the iPhone six-plus is equivalent to a smaller heavier iPhone but because [TS]

01:28:06   it's so spread out you really don't feel that a normal use especially when you [TS]

01:28:09   hold in the middle [TS]

01:28:10   yeah it definitely feels light weight even though [TS]

01:28:13   it's you know my iPad standards humongous alright let's move on let me [TS]

01:28:20   take another break here in thank our next sponsor and another longtime friend [TS]

01:28:25   of the show love these guys [TS]

01:28:27   igloo igloo is the internet you'll actually like you I i say internet and [TS]

01:28:34   you work in enterprises and you just you're probably already like rolling [TS]

01:28:38   your eyes your sick because most Internet they're out there like [TS]

01:28:42   SharePoint stuff like that look like they were designed in 1997 and in large [TS]

01:28:48   part because they were in a glue is modern new internet software hosted by [TS]

01:28:56   then and it is modern in all the right ways everything they do is looks just as [TS]

01:29:05   good and it looks like it was just as well designed for your phone as it was [TS]

01:29:09   for your desktop or laptop [TS]

01:29:14   you know your upcoming new iPad pro really really good stuff let you share [TS]

01:29:19   one of the things you can do with a clue what is internet in for the modern day [TS]

01:29:23   look like what you share news organize files share files coordinate calendars [TS]

01:29:28   manage projects set up a little micro blogs which is sort of like having your [TS]

01:29:34   own internal Twitter private just for your team just for your company [TS]

01:29:38   all in one place their latest upgrade the one that they've been working on for [TS]

01:29:43   2015 revolves around documents and how you interact with them gather feedback [TS]

01:29:48   and make changes so they've added things like the ability to track who has read [TS]

01:29:55   critical information to keep everyone on the same page as well as I read receipts [TS]

01:29:55   critical information to keep everyone on the same page as well as I read receipts [TS]

01:30:00   email except just for shared document on the internet and wireless n900 received [TS]

01:30:05   an email but if you've got a document that certain people on your team have to [TS]

01:30:10   sign off on for some kind of compliance or just the way the rules of your your [TS]

01:30:14   team work you do that the review and you get that feedback right there in the [TS]

01:30:19   system itself really really great apparently really really high in demand [TS]

01:30:24   from their customers so you know me my team is one person I but you know a lot [TS]

01:30:29   of people out there seems that more people signing off on these agreements [TS]

01:30:33   and stuff like that in getting a confirmation rating system [TS]

01:30:36   big big hit this year if your company has a legacy internet some kind of crap [TS]

01:30:43   or if you don't have any kind of internet and you're just winging it [TS]

01:30:47   without any kind of centralized organized internet to keep your team [TS]

01:30:52   organized you really should give it a try and it's no lose giving it a try [TS]

01:30:59   is the easiest thing in the world you can get a free trial software dot com [TS]

01:31:04   slash the talk show you don't really need the / the talk show but it lets [TS]

01:31:09   them know where you're coming from you get a free trial [TS]

01:31:12   you get up to 10 people on your team you can set up everything you want the whole [TS]

01:31:16   thing just works you can see all the features see all the things I've been [TS]

01:31:19   telling me about and from 210 people it's just free and as such is free for a [TS]

01:31:24   limited time it's just free so if you work on a really small team if you got [TS]

01:31:27   under 10 people you can just use it for free in perpetuity [TS]

01:31:31   which is a deal you can't beat if you've got more than 10 people try it with a [TS]

01:31:37   small team first see how good it is and then check out their pricing on [TS]

01:31:41   additional users it's super super competitive really really gets about as [TS]

01:31:45   low as you would think for something that's free for up to 10 people in [TS]

01:31:48   perpetuity really good pricing great features and and they're really [TS]

01:31:52   innovating their brown innovating sounds override what they're doing is just [TS]

01:31:56   building new features at a slow steady pace really really impressive they keep [TS]

01:32:01   working on it it's not you know static software they're really working on it [TS]

01:32:06   great stuff so my thanks to a blue software that includes offered a calm / [TS]

01:32:10   the talk show what was an extremely announced AppleTV yeah I'm gonna be [TS]

01:32:17   spent too much time on it because we just don't know that much but my first [TS]

01:32:21   impressions are that it's exactly what I wanted and I even bit last week on the [TS]

01:32:26   show that the main thing I really wanted was is something Syracuse's been talking [TS]

01:32:31   about for years to is to get fast forward and reverse scrubbing get the [TS]

01:32:36   latency on that and the user experience of that modernize that do what you know [TS]

01:32:41   that a computer can do it is you know give it a good feeling give it a sense [TS]

01:32:45   that you know where you're going and we're gonna stop and at least on the [TS]

01:32:50   damn I know when the on staged demonstrations that look great in the [TS]

01:32:53   hands-on area it worked as advertised in my hands it was really good and if [TS]

01:33:01   you've ever used the at the iPhone remote Apple you slide it goes too far [TS]

01:33:04   doesn't go far it doesn't solve them that iPhone app doesn't solve the [TS]

01:33:09   problem of infected never never never works oil and just exactly where I [TS]

01:33:16   wanted to be now whether it'll work like that for all content from all sources I [TS]

01:33:22   don't know because I have found with the current Apple TV that some are worse [TS]

01:33:26   than others [TS]

01:33:27   you know had an iTunes movies which you know you don't really stream which kind [TS]

01:33:33   of downloading child work better so who knows how the streaming work but I you [TS]

01:33:39   know I know that there are people from the streaming in particular was [TS]

01:33:44   something that they wanted to get better too so we'll see how it works in the [TS]

01:33:46   real world will see what kind of partnership they get with the companies [TS]

01:33:49   like Netflix on HBO and then we're seeing more partnerships to like HBO [TS]

01:33:53   famously switch to the MLB teams for their end and those companies are going [TS]

01:33:56   to get better and better at it well and i think that they have every interest in [TS]

01:34:01   working with apple on getting their experience on this thing as good as [TS]

01:34:05   possible and talking to people from the Apple TV team last week there's no doubt [TS]

01:34:09   in my mind the day they take that seriously though there are you know [TS]

01:34:12   they're exactly like I was hoping that they were they really really they were [TS]

01:34:16   completely dissatisfied with [TS]

01:34:18   fast Warner vs experience on the old Apple TV and didn't want to just make it [TS]

01:34:26   a little better [TS]

01:34:27   wanted to really kind of bring it to the the modern-day really just take a great [TS]

01:34:32   leap forward in that and I couldn't be more excited about that I know this is [TS]

01:34:36   nerdy but I would I really like is that for a while now these Apple TV iPhone [TS]

01:34:40   and iPad we've been running iOS under the covers just across the platform and [TS]

01:34:44   now the watch is that they all run iOS they all have no backward in front board [TS]

01:34:48   as the platform for those technologies in the iPhone and iPad a springboard the [TS]

01:34:53   washes carousel and Apple TV has pine board and headboard or something but [TS]

01:34:58   they're all they're all the same thing they all running the same platform you [TS]

01:35:01   can as a user I am in all the details of the watch compared to the TV compared to [TS]

01:35:06   the iPhone but I can figure it out because they are very similar things and [TS]

01:35:09   for developers yes Apple's doing things like they're making WebKit and and the [TS]

01:35:14   web basically a private API for the watch and the Apple TV and it does have [TS]

01:35:17   consequences but essentially if you know how to make apps for one of them you can [TS]

01:35:21   make apps for all of them making a watch extension are making Apple TV app is not [TS]

01:35:25   something foreign to you is not a whole new platform you have to learn and all [TS]

01:35:28   the technologies that Apple's been doing what we talked about for iOS 7 in Iowa [TS]

01:35:31   State announced I was my nose are leveraged across all of these devices [TS]

01:35:36   and it's one of those things where everything Apple does for one of them [TS]

01:35:39   end up making all of them better again I totally agree right there's a lot of and [TS]

01:35:51   everything is not as siloed as it was in the old days now they have teams working [TS]

01:35:59   like the the messages he watched those are part and parcel of the messages to [TS]

01:36:03   you not the exact people but there's not segregated anymore and on demand [TS]

01:36:07   resources I mean that's interesting I i WDC when they talk about it as part of a [TS]

01:36:12   planning but then you see an Apple TV and they don't want any and all there [TS]

01:36:16   was some concern about this but they don't want you to have a 32 gigabyte [TS]

01:36:19   Apple TV and you go to download an app it says your Apple TV is full you have [TS]

01:36:23   to delete something you gotta go in trying to figure out they'd only be [TS]

01:36:26   anywhere near that experience so there if your Apple TV is emptied all [TS]

01:36:29   downloaded 200 megabyte [TS]

01:36:31   initial file and then immediately start downloading a 2 Gigabyte tag and then [TS]

01:36:35   immediately start downloading more and as much as they can but if your Apple TV [TS]

01:36:38   is almost full download that first really small file which will almost [TS]

01:36:42   assuredly fit and they started removing the less frequently used in older data [TS]

01:36:46   that can make room for the new frequently use data and they're doing [TS]

01:36:49   this whole near line management system that makes these devices hopefully just [TS]

01:36:54   do the goal is to make that all seamless for the end user and yes absolutely more [TS]

01:36:58   work for developers to go through and make these resources and tag them into [TS]

01:37:02   everything but the result is you know you're sitting there and you want to [TS]

01:37:04   play minecraft you don't get that pop up saying sorry can install it [TS]

01:37:08   yeah absolutely yeah I think you know and and serenity Caldwell tackled it [TS]

01:37:13   very able in a piece of it came out yesterday yesterday was when I saw it [TS]

01:37:18   but you know it quickly got misinterpreted as apps for Apple TV have [TS]

01:37:27   a 200 megabyte limit and knowing that you know there's an awful lot of games [TS]

01:37:35   the deaths on enough for that's not the case it's just a 200 megabyte initial [TS]

01:37:40   download just to have an app that Apple TV that you can launch and then after [TS]

01:37:47   that whatever the resources you need and let's face it we're talking about games [TS]

01:37:50   you can start downloading immediately be levels it could be texture maps it could [TS]

01:37:57   be like you've seen the the introductory tutorial video you don't need that [TS]

01:38:01   anymore throws it away you don't need these cutscenes anymore you don't need [TS]

01:38:04   these cost impacts are you don't need this expansion pack it just throw those [TS]

01:38:07   away [TS]

01:38:09   guided really good explanation of this to understand that this is not if you [TS]

01:38:13   just use unity or you just use epics engine maybe this is is could be [TS]

01:38:17   impossible I don't know but it might be very difficult to slice your appt this [TS]

01:38:21   way that they're they're solving for me sitting on my couch on a small capacity [TS]

01:38:25   device yeah so I'm impressed by the video in C [TS]

01:38:31   delighted at the prospect of apps and games I think I like the controller I [TS]

01:38:40   don't know that it's going to be a great controller for games I think how much [TS]

01:38:45   gaming actually takes place on this thing I I really don't know about but I [TS]

01:38:49   think in terms of using it to watch TV is has the potential to to truly be what [TS]

01:38:56   we've always hoped Apple TV would be angry and you can only write night only [TS]

01:39:00   have one of them attached and unfortunately they're talking about [TS]

01:39:03   only have one of the Apple Remote attached if you want to have other [TS]

01:39:06   things have to use iOS devices probably running an updated version of the Apple [TS]

01:39:10   Remote app where you have to use the made for iPhone which is now in a [TS]

01:39:13   misnomer the made for iPhone game controllers and recently it looks like [TS]

01:39:17   there is a change in policy that says you have to at least include controls [TS]

01:39:20   for the Apple Remote you can make a game that's my only and that's led some [TS]

01:39:26   consolation to you because the Apple Remote doesn't have the physical [TS]

01:39:28   capabilities of a full game pad right like there's no way to simulate keypad [TS]

01:39:35   and an analog standard trigger but in all those things [TS]

01:39:39   shoulder buttons so yeah that's obviously going to limit limit some of [TS]

01:39:50   the games they can come out but my hope is that again this causes a lot of angst [TS]

01:39:55   on Twitter but the best thing you can do is follow radar write an article [TS]

01:39:58   explaining like Apple hates gamers and that doesn't like getting attention it's [TS]

01:40:03   easy to dismiss that the writer really informed article about this is what the [TS]

01:40:06   game you want to make why is awesome and why how Apple is stopping you and these [TS]

01:40:09   debates going inside that we all hear them to go inside the company to their [TS]

01:40:12   people fighting for both sides of this all the time and if you have a stake in [TS]

01:40:16   one side or another just arm them as best you can [TS]

01:40:19   yeah I have heard though I know we talked about it offline but that you you [TS]

01:40:24   know that the buttons on the remote are programmable you know by the app so you [TS]

01:40:28   can use the buttons for game buttons but you're still in your obviously limited [TS]

01:40:35   in some way by the fact that it's just aid you got the accelerometer so you can [TS]

01:40:39   do like the the power game type stuff that they showed onstage [TS]

01:40:43   and whatever else you can do with that Wiimote style weaving the screen and you [TS]

01:40:51   have a touch pad but clearly there's no substitute for a deeper yeah I mean [TS]

01:40:56   these things are always a tension it whether it's going to take what you need [TS]

01:41:00   to control a great entertainment center and what do you need to control a great [TS]

01:41:03   video game and I remember using the Xbox Media Center with the Xbox controller [TS]

01:41:07   and that wasn't great at to go by the hardware controller but that wasn't a [TS]

01:41:10   sort of stupid four games so that you end up with these environments I also [TS]

01:41:16   saw some confusion a lot of people seem confused when you look at the User [TS]

01:41:20   Interface Guidelines that they have the difference they have something things [TS]

01:41:24   that involve a click and things that involve a tap and I think it's funny I [TS]

01:41:30   didn't see any confusion over this entire crowd had my hands on [TS]

01:41:33   period with them I think that I think that what it is that the touchpad clicks [TS]

01:41:44   when you press it but you can also just tap it without clicking sort of like a [TS]

01:41:49   mac book trackpad yeah I couldn't get a clear answer about that and I and you [TS]

01:41:55   there was so much going on [TS]

01:41:57   neglected to follow up properly but I heard both you couldn't couldn't tap on [TS]

01:42:00   it [TS]

01:42:02   yeah well I think you can tap and you can click on the click is actual [TS]

01:42:06   physical click and then tap is just like tapping so it's effectively like the way [TS]

01:42:10   that a Macbook and have tapped that don't actually click it and click which [TS]

01:42:14   is a click away the Magic Trackpad if you have it set up that way I think [TS]

01:42:18   we're gonna need more than you know two minutes of your time with it really and [TS]

01:42:25   it's serious stuff it was way better than I thought it was a serious often [TS]

01:42:28   been a point of concern for some people but I tried all that stuff into the [TS]

01:42:32   ability to say what did you say it goes back thirty seconds or something and get [TS]

01:42:36   you the subtitles at the same time that's such a great feature it really is [TS]

01:42:40   in part of it comes to the the whole like being better at scrubbing and keep [TS]

01:42:45   in keeping more of that streamed video you know I live in memory so that you [TS]

01:42:50   can do that [TS]

01:42:51   but then turning on the captions for that it's such a great accessibility [TS]

01:42:55   features and it's one of those accessibility features that is like it [TS]

01:43:00   just shows their accessibility is for can be for anybody you can have you know [TS]

01:43:06   absolutely nothing that you you know perfect vision great hearing you know no [TS]

01:43:11   motor skill problems at all but a feature like that like if you just can't [TS]

01:43:15   make out what a character said that's accessibility right it just shows how [TS]

01:43:21   accessibility don't think of accessibility is being for others for [TS]

01:43:24   people who have some sort of disabilities or something like that it [TS]

01:43:28   it it released you know it certainly is more important for people who have [TS]

01:43:33   disabilities but that's a great example of how you accessibility is a mindset [TS]

01:43:39   and it really works for everybody and it is amazing was one of the first to go to [TS]

01:43:43   any event I magnin somewhere for you when I get a bunch of people saying [TS]

01:43:46   please ask him if we were still there because accessibility is incredibly [TS]

01:43:50   passionate credibly engaged but they always feel like they don't really make [TS]

01:43:53   out any money or or companies in general and they'll be the first thing that gets [TS]

01:43:57   chopped if any deadlines can write so there is really really concerned that [TS]

01:44:02   there's not going to be there and they've seen it with other products [TS]

01:44:05   yeah absolutely but you had a one-out had voice-over for the Apple TV dad [TS]

01:44:10   voice-over for 3d touch on the iPhone and ask them about that that is not even [TS]

01:44:15   a point of pride for them it is they believe that is something that has to be [TS]

01:44:18   done and they have teams of people making sure it gets done to me of when I [TS]

01:44:21   don't know anything about voice-over for 3d touch so right now if you press the [TS]

01:44:26   3G touch on it you have voice over an able to I'll tell you what it is and [TS]

01:44:30   then when it pops up you can flick through a readout to the different [TS]

01:44:33   option choices for example in the home screen icon and then you can choose the [TS]

01:44:36   one that you want and that makes it accessible to people who can't see the [TS]

01:44:39   actual 3d touch controls gotcha makes sense yeah I'm not surprised but that's [TS]

01:44:45   really great and you know the Serie responsiveness in the hands on demo area [TS]

01:44:51   was as as good as shown on stage I mean I was completely on creative and he just [TS]

01:44:59   did the same thing they did and perhaps it was a good test but I did you know [TS]

01:45:03   shamisen James Bond movies I did show me up so talk show where multiple guests [TS]

01:45:09   and 300 results pretty good that's a pretty good but I saw other people doing [TS]

01:45:17   other ones you know I forget what other ones show me action movies only the new [TS]

01:45:21   ones and and stuff like that worked and I i you know okay it's you know it's not [TS]

01:45:28   gonna make truly magical upgrade year-over-year serious and get a [TS]

01:45:35   suddenly become how 2001 but it does seem like it's getting better and it [TS]

01:45:41   does seem like the Apple TV team in particular has somehow figured out a way [TS]

01:45:45   to get it even better than the other platforms were series available [TS]

01:45:52   standing and I might be wrong is it the Serie team was still doing a lot of this [TS]

01:45:55   work and it was delivered to the Apple TV team but just in general that team is [TS]

01:46:00   it serious one of those things where the first time you tried as his magical but [TS]

01:46:03   when you do have problems you just saw forget it I'm not using it again and [TS]

01:46:06   they have to be really careful because they don't have that many shots to make [TS]

01:46:09   it a permanent part of your workflow but with this she doesn't think all if you [TS]

01:46:13   aren't familiar with it sequential inference where when you say something [TS]

01:46:16   and then you say something else it bases its answer not on the the thing most [TS]

01:46:20   recently said that on the context of the history going back to when you first [TS]

01:46:23   started talking to it and they were doing that James Bond movies only show [TS]

01:46:27   me the new ones only show me the ones with sean connery only show me the ones [TS]

01:46:30   with you know this or this or that guests are and they keep up with the [TS]

01:46:35   contacts and it could both reduce the amount of options and increase them in a [TS]

01:46:40   way that really seemed like you were talking to somebody not to me was the [TS]

01:46:42   most impression impressive thing to the way to do such fast set sorting and give [TS]

01:46:46   you a result that was what you wanted another thing again something that not [TS]

01:46:53   you know go back seven seconds is a feature I never occurred to me because [TS]

01:47:01   it does seem too good to be true now that I've seen it I can't wait to have [TS]

01:47:03   some of the features of the day have are things that we've all wanted since [TS]

01:47:07   forever like universal search where if you know you want to see Caddyshack you [TS]

01:47:12   say show me Caddyshack and you have a Netflix subscription then you may be of [TS]

01:47:16   HBO show me if that if Caddyshack is available for me so I have to pay [TS]

01:47:21   anything to get it because it's already on Netflix and show in one place don't [TS]

01:47:25   make me go on in their place in search there then go to HBO then go to iTunes [TS]

01:47:30   there is now they view this is one of those things where it really does suck [TS]

01:47:34   to be Apple's almost like because people been asking for this for years and Apple [TS]

01:47:38   wanted to do it for years and the media companies would not let them they did [TS]

01:47:42   not want to be reduced to one of many options on a TV set and is almost like [TS]

01:47:46   when they gave amazon mp3 DRM free music and wouldn't give it to Apple once in [TS]

01:47:50   awhile ago Apple does Apple not only does not get what they want to get the [TS]

01:47:54   opposite of what they want and I don't know how they ended up getting this deal [TS]

01:47:57   but when you see it and you start asking for those things and it just works and I [TS]

01:48:00   knew that the media companies can be completely happy about that could reduce [TS]

01:48:04   them to a commodity and they can't be happy about skipping around and all [TS]

01:48:07   these things but I was able to do it and to me that makes it a much better [TS]

01:48:11   experience [TS]

01:48:12   yeah but I think that in some ways maybe they could maybe they sold it to them on [TS]

01:48:16   the merits of the user experience which is an especially like if you're a [TS]

01:48:22   Netflix subscriber if you're not you're not going to get those results anyway [TS]

01:48:26   because you don't have Netflix if you are a Netflix subscriber and you want to [TS]

01:48:31   see a certain movie why wouldn't you if if you know the results from Syria say [TS]

01:48:35   okay get it from iTunes and it'll be dollar $99.99 399 rental or you can just [TS]

01:48:43   hit play on Netflix why wouldn't you just hit play on Netflix I believe [TS]

01:48:47   they're doing it with public not everyone has access to the search on [TS]

01:48:50   Apple TV i think is that still partner program and it definitely partner place [TS]

01:48:56   partner base and so like for example if and when Amazon submits an Amazon Prime [TS]

01:49:02   video app to the App Store just because they have submitted the app the content [TS]

01:49:07   of it won't necessarily won't just show up [TS]

01:49:10   magically those those universal results are limited to partners [TS]

01:49:14   but I really can't see in the modern world where they wouldn't want to [TS]

01:49:18   partner with that and how many other places are there were you could see it [TS]

01:49:23   if it's the same movie or TV show you know how how likely is it be gonna be [TS]

01:49:28   like HBO usually has like a rotation like this month these are the movies HBO [TS]

01:49:32   as and so sure maybe sometime there's going to be a movie that available on [TS]

01:49:39   both networks and HBO and so you the person who just did the query are gonna [TS]

01:49:44   pick one and you wouldn't pick the other but who's to say you wouldn't have [TS]

01:49:48   searched in the one you picked first anyway right and which case you still [TS]

01:49:52   wouldn't be giving them to play and ultimately what Netflix really wants is [TS]

01:49:56   you did it remained a subscriber women whether you watch you know Smokey and [TS]

01:50:00   the Bandit on HBO instead of watching it on Netflix doesn't cost any money if [TS]

01:50:05   you're still paying your monthly bill and lastly I think they all seem to know [TS]

01:50:10   that the future for these services as their exclusive stuff what's made HBO [TS]

01:50:16   HBO is HBO exclusive shows like Game of Thrones introduce detective and what's [TS]

01:50:21   what's keeping Netflix relevant what's keeping with making red Netflix more [TS]

01:50:26   popular than ever it's the Netflix original content and when you search for [TS]

01:50:30   that original content wouldn't you why wouldn't you want to show up if you just [TS]

01:50:34   ask Siri you know show me you know what Kevin Spacey 12 cards house of cards [TS]

01:50:40   house of cards [TS]

01:50:43   why wouldn't you wanted to show up as just universal search wherever you are I [TS]

01:50:46   think the fact that they know that the stuff that the most important for you to [TS]

01:50:49   find from them as their exclusive stuff which are knocking you can't find [TS]

01:50:52   anywhere else it changes the dynamics of of why they would want to be involved in [TS]

01:50:57   that entire thing is changing so frustratingly slow but I think [TS]

01:51:02   absolutely a certain point they're going to be exclusive data and that's more [TS]

01:51:05   important than being considered a phase yeah and I think if there's anybody who [TS]

01:51:08   may be wouldn't want to be involved in it for a nickel and diming from a nickel [TS]

01:51:12   and diming angle it would be apple in terms [TS]

01:51:15   of if your option would be to rent it from Apple and this is right now [TS]

01:51:20   speaking before any sort of hypothetical streaming packages offering the future [TS]

01:51:24   but as of today as of when we first get our first Apple new Apple TV is later [TS]

01:51:28   than later this year if there's a movie that they have rent but Netflix has it [TS]

01:51:34   or HBO has it and you're a Netflix and HBO's subscriber it's gonna cost Apple [TS]

01:51:39   money cuz you're not gonna run it you gonna go watch the the copy of it you [TS]

01:51:42   can see for free multi-point their biggest deal now is the early access [TS]

01:51:46   things where you can get for example age of Ultron or something else [TS]

01:51:50   weeks before any other service and yes it's full price but if you want it badly [TS]

01:51:53   enough you can have it well and ultimately I think he just gets to the [TS]

01:51:56   usual Apple mantra of that for you know let's just make it awesome let's make an [TS]

01:52:00   awesome experience and worry about you know we'll get our money eventually but [TS]

01:52:04   we don't have to make every single three dollars that we have to know at the time [TS]

01:52:07   that we get if people are going to be happy using networks on Apple TV good [TS]

01:52:13   yeah they were absolutely right the other Apple TV then you may worry about [TS]

01:52:17   who you know when something from it we still haven't even talked about the [TS]

01:52:20   iPhone's launch up with so much the current iPhone sex ass [TS]

01:52:32   I heard there's anything anything surprising I liked Apple's tagline [TS]

01:52:41   because every year they get shit for exactly the same as the last one which [TS]

01:52:44   is the same with a 911 every Nokia phone is the same for years every HTC phone [TS]

01:52:48   every sounds on their phones in this year they turn that around release that [TS]

01:52:52   nothing has changed except for everything I thought that was a good [TS]

01:52:55   weekend not to that mean and I really like that commercial the way that the [TS]

01:52:58   commercial just takes that reaction square on and even starts with it even [TS]

01:53:04   really starts in with the narrator Lake Bell really isn't she's not she doesn't [TS]

01:53:10   sound sarcastic she really sounds like she's going with the idea that there's [TS]

01:53:14   not much of its new and then starts telling everything its new and [TS]

01:53:18   ultimately I don't know my my take is that if anything if you if you're on a [TS]

01:53:24   to europe upgrade cycle if you get a new iPhone every two years which is totally [TS]

01:53:28   sensible as a lot more sensible than [TS]

01:53:30   get one everyone by everyone that comes out upgrade cycle that mean you know I [TS]

01:53:37   get stolley sensible I think in general you're better off on the last cycle I [TS]

01:53:44   think that the ass upgrades are often the ones that have the more stuff I [TS]

01:53:48   think it was the 5s they invented touch that but brought such a deed us for us [TS]

01:53:54   we're serie es was the new chipset Nvidia recording yeah and some of the [TS]

01:53:59   performance upgrades really seem most notice by now goes back to the original [TS]

01:54:03   asked the 3G S 3G s was a huge upgrade maybe in hindsight it's hard to rate [TS]

01:54:10   these things because it's largely an iterative process and it's been so close [TS]

01:54:14   to annual that you really we've been hearing these complaints ever since the [TS]

01:54:21   3G I mean honestly the first second you know the second I finally made well it's [TS]

01:54:27   now it's plastic and all they did was add 3G and every single year since then [TS]

01:54:33   the some of the same people complain that this is not a major upgrade [TS]

01:54:37   and yet here we are you know eight years later and and we have this phone instead [TS]

01:54:43   of the original iPhone and it's it's you know it's almost incomprehensible better [TS]

01:54:48   every year is like that it's incremental in some ways but I think in general [TS]

01:54:53   some of the more impressive engineering stuff comes on the last year cycles when [TS]

01:54:59   they can work within the design constraints of the previous year [TS]

01:55:04   yeah it seems often times and I guess it depends on what department you're in [TS]

01:55:07   that your chief challenge in the design years is to get all your stuff to fit in [TS]

01:55:11   the new design whether it's a camera processor but no more thermally [TS]

01:55:15   constrained you've got to figure all that out and then you figure that out [TS]

01:55:18   already paid that tax on the next year you can start racing ahead again right [TS]

01:55:22   did you know that I think like that six obviously was about making a bigger and [TS]

01:55:26   that certainly is some engineering involved but all of the technologies [TS]

01:55:30   were the same as the technologies that were there before and it's the azure [TS]

01:55:34   model that comes with 3d touch yeah and it's free and always wondering what [TS]

01:55:41   story to me and I think we've talked about this before [TS]

01:55:43   to me what Apple is going to do was never that interesting the same reason [TS]

01:55:46   why I don't want to know what's going to happen in the new Star Wars movie I want [TS]

01:55:50   to see how well they gonna realize that if you just look at Phantom Menace on [TS]

01:55:53   paper you know there's this character that character that tells you what's [TS]

01:55:56   going to happen but it doesn't tell you what the movie is gonna be and I i want [TS]

01:56:00   to see how Apple presents this stuff like you hear about you know they use [TS]

01:56:03   for such in the washer using a trackpad they're going to use it in the phone but [TS]

01:56:06   how are they going to use it and what difference is gonna make me using the [TS]

01:56:09   phone that's always a super interesting part and I did way better with that then [TS]

01:56:14   I thought they were gonna do they did a really really well crafted story around [TS]

01:56:17   three types for me i i think it's interesting that they've settled on this [TS]

01:56:25   two years of industrial design and it's been other than the original iPhone it [TS]

01:56:34   has been I mean it there's been no exceptions whatsoever right there is a [TS]

01:56:39   result of fun which was like a one off then there was the 3G than the 3G S [TS]

01:56:43   which is exactly that [TS]

01:56:45   from the outside you know like the 3G but you know better internals than the [TS]

01:56:51   four and then the for us than the 595 s 66 S III you know again you you know [TS]

01:56:58   like I proved you know last week you can definitely go wrong by directing that [TS]

01:57:02   Apple will keep doing in the future when it's done in the past but for some [TS]

01:57:07   reason why should I get really works for them here and that they've got this down [TS]

01:57:10   and that it gives the industrial design team two years to come out with what's [TS]

01:57:15   next and they're not scrambling every year and I think it it gives used you [TS]

01:57:22   know gives everybody ecosystem an extra year of case compatibility I know that [TS]

01:57:30   there was some talk or speculation haven't even looked at the specs I I [TS]

01:57:33   honestly don't even know but that the Sixaxis are slightly like in terms of [TS]

01:57:38   tenths of a millimeter or something but I asked and they are case compatible [TS]

01:57:44   like any case that was certified for your iPhone 6 should fit on a success [TS]

01:57:50   like a super cheap case with no manufacturing tolerances at all so there [TS]

01:57:55   may be exceptions but I think the ones I think like I don't know I to my [TS]

01:58:00   knowledge if there are exceptions it would have to be something that is [TS]

01:58:03   totally rigid [TS]

01:58:06   I don't know they're compatible within tolerance levels are complete and that [TS]

01:58:11   such a big deal for some of the things that lake ecosystem wiser such a big [TS]

01:58:15   advantage of being an iPhone user like when you go to Disney World if you want [TS]

01:58:20   to buy a case from Disney for your iPhone the fact that they're all the [TS]

01:58:28   ones they already have [TS]

01:58:29   gonna fit the fuck you buy a new phone you know now in September you can just [TS]

01:58:33   go there and all those cases that are in stores already work to huge advantage [TS]

01:58:37   yeah and many factual tell you is at the same thing that they don't have to cut [TS]

01:58:41   new cases every year and also try and cover nine or ten different designs in [TS]

01:58:45   the same company every year right [TS]

01:58:47   totally think so [TS]

01:58:48   and you know i'm for example so like for the engineering team working on 3d touch [TS]

01:58:52   who knows how many years they've been working on this in a lot apparently [TS]

01:58:55   probably a lot but they you know as soon as the hardware designed for the six and [TS]

01:59:01   six s was sad [TS]

01:59:04   a whole bunch of the constraint that they would have to know to worry about [TS]

01:59:07   where set and you know yes they made a change in a switch from whatever series [TS]

01:59:13   aluminum the 7000 series aluminum and I'm sure there were all sorts of little [TS]

01:59:17   things along the way where they got you know monkey wrenches towards but at a [TS]

01:59:21   basic level they knew the sizes of the devices that they would be working with [TS]

01:59:25   the new the sizes of the displays and I you know I and thats not like they knew [TS]

01:59:31   that last year that's like they knew that two years ago because the design of [TS]

01:59:34   the six and 66 + with set two years ago a year in advance [TS]

01:59:39   you know somewhere within Apple there is a team that knows exactly what the I [TS]

01:59:43   Phone 7 is gonna look like if not further ahead yet might have been set [TS]

01:59:47   might have been said months ago cuz that's how far in advance some of this [TS]

01:59:50   stuff has to go it's you know but I can only assume that that's you know the [TS]

01:59:57   schedule that there are but I don't think there's any event I just think it [TS]

02:00:01   as the years go on it I've always wanted but I think as the years go on you look [TS]

02:00:04   more and more superficial if you really are going to judge whether the iPhone is [TS]

02:00:09   an improvement year over year just by whether the exterior design looks yeah [TS]

02:00:14   whatever your just make a gentle reminder to people that you know we know [TS]

02:00:17   who are reviewing these things that you human beings them every year for a lot [TS]

02:00:20   of people there are going from afar sl55 CEO 5s and it's it's a substantial [TS]

02:00:25   upgrade and they're really really funny thing is that Apple can do all this and [TS]

02:00:29   people will say oh it's boring is not a big upgrade and then they'll make it [TS]

02:00:32   like gold or rose gold and silver flying off the shelves because it turns out you [TS]

02:00:36   scratch our service and what you find more surface yeah speaking of that [TS]

02:00:41   before we move on [TS]

02:00:42   what do you think of the new rose gold anodized aluminum is what I ordered did [TS]

02:00:48   you really wow I try to get the new color because it I I photograph these [TS]

02:00:53   things a lot and it is a very monotonous page when everything is the same color i [TS]

02:00:57   wish i to get whatever new is available [TS]

02:00:59   things up but I was interested I wasn't sure if it was gonna because usually [TS]

02:01:02   rose gold is much more copies than this and this is really much more rows and it [TS]

02:01:05   is cold and watch matches in it it's it's different it's a very different [TS]

02:01:12   direction for Apple that was one of the things I was interested in as I know [TS]

02:01:16   that the the watch started them with the 7000 series aluminum and now the phone [TS]

02:01:22   is on it and talking to them and it's one of those questions are they now [TS]

02:01:25   quite give you a complete answer but you know like a wink wink nudge nudge it is [TS]

02:01:29   it the same aluminum minutes yet it's the same metallurgy teams working [TS]

02:01:36   hand-in-hand and so looking at it I was looking to watch that rose gold watch at [TS]

02:01:42   the event last week and it under the like I said this really nice lighting [TS]

02:01:46   like really nice just cannot believe it's that sunlight and diffuse then [TS]

02:01:51   seemingly a very very neutral color and the guy from Apple at the desk they will [TS]

02:01:59   do you know what you have a question i was just curious how well it matches the [TS]

02:02:02   phone now the rose gold found but the phone to another table and you can't [TS]

02:02:06   just walk around with these things are you wanna see it and they had they were [TS]

02:02:10   ready for that and they're a little key unlock a drawer right there and even at [TS]

02:02:14   the watch table he could take out a rose gold phone and put it side by side for [TS]

02:02:17   me and I i mean i got really close close as I could and I mean those things are [TS]

02:02:23   identical I mean it's far beyond the capabilities of my vision to notice any [TS]

02:02:28   difference in the color ya gotta ask them if they could hold it up from you [TS]

02:02:33   know that a photo them together and they were hard to see from the picture but [TS]

02:02:36   they were so so very similar but and there's a almost a running joke that the [TS]

02:02:41   space crazy I'm not always match they've changed over the years because black is [TS]

02:02:45   the hardest color to anodize and if you try to make it really black and chips [TS]

02:02:48   and a flake so you go down to grand and maybe get a little bit better at [TS]

02:02:51   the watch they can make it darker again hold up on a phone so that's that's [TS]

02:02:55   always a moving target but I'm understanding of gold is the easiest [TS]

02:02:58   color in some of these variations are much easier to just nail time after time [TS]

02:03:02   and I when I was in the i mean this is the worst type evidence it's an [TS]

02:03:10   anecdotal one but I would it will happen yesterday Monday well one of the last [TS]

02:03:15   two days I was walking my son home from school and I know he's really interested [TS]

02:03:21   in the product red strap sport strap so I said well lets you know when by the [TS]

02:03:29   Apple Store you know not for sale yet but they were there and Emmett and while [TS]

02:03:35   we were there guy came in and he wanted to see the rose gold watch and it you [TS]

02:03:42   know so anecdote of one is the new color scheme popular yeah yeah that's just it [TS]

02:03:47   because we do respond respond to some form of individualization when everybody [TS]

02:03:51   has the same color watch you start to feel like if you get something different [TS]

02:03:54   it's it's a little bit more your own yeah and I you know again I don't think [TS]

02:04:00   it's interesting it's [TS]

02:04:02   I think that the silver silver back and white face watch i think is is truly I [TS]

02:04:11   think all of them are due by my point is I think they're all relatively [TS]

02:04:14   gender-neutral colors I think that the rose gold is gonna ask you a little bit [TS]

02:04:19   more towards women and I think space black probably [TS]

02:04:23   Watch Phone devices probably skews a little bit more towards men but even at [TS]

02:04:28   those extremes I don't think it's gonna get that far from fifty fifty you know [TS]

02:04:33   if you talk to any other manufacturers over the years and they will always tell [TS]

02:04:37   you that black is by far the biggest seller because as cliche as it sounds it [TS]

02:04:41   is a little black shirt a little black dress it's the one thing that you get [TS]

02:04:44   that goes with everything and people just tend to go that way because you [TS]

02:04:48   want to dress it up or you wanna do something else you don't people to [TS]

02:04:50   notice it in the flashy colors they get a lot of attention but there never hi [TS]

02:04:54   sellers [TS]

02:04:55   I think I think that maybe if there's if there is a sport band that may be skewed [TS]

02:05:01   specifically towards women at the rose gold with the lavender is is probably [TS]

02:05:09   pretty feminine but I guess I would put it is even a little feminine don't skew [TS]

02:05:16   curly none of them look like in terms of linguistics that there's a difference to [TS]

02:05:21   me between what's feminine girly and the stuff doesn't look girly it looks [TS]

02:05:25   feminine know the entire product line I guess not childish in any way that [TS]

02:05:29   everything from the blue like nothing is boy is she there everything is sorta [TS]

02:05:33   it's not it's not a gold gold phone is not a hot pink phone everything has sort [TS]

02:05:39   of this layer of conservatism that way but just a restraint on it I think what [TS]

02:05:46   else I guess the only thing I can think of right off the top of my head cover [TS]

02:05:49   with the iPhone 6 and success success + would be the live pictures feature that [TS]

02:05:55   and I was really impressed with the camera that was a big question to me [TS]

02:05:58   yea well and you know I guess they're semi related it's you know there are a [TS]

02:06:03   lot of arguments last weekend xoxo about whether live pictures are a new thing or [TS]

02:06:09   whether they're they're just videos just do it like I just had this convo joke [TS]

02:06:15   that no can but that everything in 1812 [TS]

02:06:18   they've been live pictures on Windows Phone it been like pictures on HTC [TS]

02:06:21   phones before but whoever invented at first it's like who's being first in the [TS]

02:06:25   comment section on the internet first first [TS]

02:06:27   makes a successful that really press it reminds me of the photos in the Daily [TS]

02:06:33   Prophet and the waterworld it you know I don't know they're still those who are [TS]

02:06:40   visually impressive we saw the movie is definitely there also visually [TS]

02:06:44   impressive at Universal Studios when you look at them when you go through the [TS]

02:06:47   rides down there and I don't know what you have but I when I was talking to [TS]

02:06:50   Apple they were very careful not to call them videos but to say that these are [TS]

02:06:53   still photos being taken in quick succession and we didn't want to make it [TS]

02:06:56   sound like they were just doing a quick [TS]

02:06:58   wasn't some wasn't even so much that they wouldn't said that their videos if [TS]

02:07:02   you call them videos they would they would know they're not videos these are [TS]

02:07:06   live photos you know videos videos in these real life photos are 12 megapixels [TS]

02:07:11   yeah but yeah I think the camera is impressive but that's the sort of thing [TS]

02:07:18   that really hard to tell from their demos and and you certainly can't take [TS]

02:07:22   any pictures and hands-on area that that prove anything but there is anything to [TS]

02:07:26   me was that when you generally a lot of times when you take account when you add [TS]

02:07:30   megapixels [TS]

02:07:31   a lazy company will just cut up the sensor into smaller and smaller bits and [TS]

02:07:34   then you get less and less light and respect you get shittier pictures they [TS]

02:07:38   just they they are noisy and is not a lot of fine-grained detail and yes you [TS]

02:07:42   can still crop them initially zoom them but you're dealing with bad data and [TS]

02:07:46   apple into a lot of things they did not the iPhone cameras always been about [TS]

02:07:49   making really really smart compromises on aperture and sensor size and all [TS]

02:07:52   these things and I was happy they kept doing it they didn't just capitulate and [TS]

02:07:56   say will make it will put an 18 megapixel 13 megapixel lens on here they [TS]

02:08:00   made they went to 12 but they did you know until sugar kinda made fun of [TS]

02:08:04   himself but they did do the deep trench isolation which only the Death Star had [TS]

02:08:08   with business but good but they did it at so that you don't get the color [TS]

02:08:15   bleeding you don't get the noise and it makes for really like this sample [TS]

02:08:18   pictures and they said they were genuine and they're always very honest about [TS]

02:08:21   that those sample pictures in low tonight just low light but we had a [TS]

02:08:24   light source in the middle or on the size in an otherwise low-light settings [TS]

02:08:27   they look spectacular yeah it really does seem like the color balancing that [TS]

02:08:31   they're doing is really the tone that they're getting off the sensors is [TS]

02:08:34   extraordinary so I'm always super excited about it and that's if there's [TS]

02:08:39   any way that I can justify in a logical sense my buy a new iPhone every year [TS]

02:08:45   it's the ever increasing quality of the camera and the ever increasing [TS]

02:08:50   proportion of the photos I take every year that they take with my iPhone like [TS]

02:08:56   buying a new iPhone every year is you know is going to make the pictures I [TS]

02:09:00   take my family in the year 2016 [TS]

02:09:02   better than they would be if I didn't and that's what I like to thank God that [TS]

02:09:06   their goal is not to do a bunch of crazy stuff their goal is that you take the [TS]

02:09:09   phone from your pocket new snaps something that's important to you and [TS]

02:09:12   the better chance you have of getting a great shot is the bed is what they're [TS]

02:09:16   going to focus their ambitions in photography are are boundless there [TS]

02:09:20   there is no limit to it there is no good for good for a phone sort of mindset [TS]

02:09:27   that their their goal in mind I think internally they still feel like they're [TS]

02:09:33   the camera in the iPhone success and success + is shitty they dare their [TS]

02:09:37   goals are so far ahead for where they want to get to and I feel like that's [TS]

02:09:42   that's sort of doggedness is what you need to get the sort of iterative [TS]

02:09:46   improvement sorry getting every year they consider themselves the camera [TS]

02:09:49   company oh absolutely sure said on stage with me at the show I said what I said [TS]

02:09:53   one of you know you know do you do you consider yourself one of the leading [TS]

02:09:57   camera companies in the world he said the leading camera company I mean he was [TS]

02:10:01   the only time in the whole interview where he sort of dragged a little bit [TS]

02:10:05   and they're like the chips they will spend boundless amounts of money because [TS]

02:10:09   they don't make money on the camera they make it on the entire iPhone and affords [TS]

02:10:11   them the luxury of deeply invested in these technologies that's really really [TS]

02:10:15   interesting anything else on the phone I don't wanna I wanna I wanna get high [TS]

02:10:20   with nine so I'd rather we can talk and stuff but yeah yeah we can talk about [TS]

02:10:25   that detail later talked about our son and our last month sir another one of [TS]

02:10:33   our good friends by which I mean I returning sponsor is our friend at [TS]

02:10:38   Casper you guys know Casper Casper cells obsessively engineered mattresses at [TS]

02:10:44   shockingly fair prices just the right sink just the right pounds that their [TS]

02:10:48   slogan so how are they made of 22 technologies from modern mattresses [TS]

02:10:53   latex foam and memory foam and he put them together for a better night better [TS]

02:10:58   night's sleep [TS]

02:10:59   memory foam in particular has laundry sink into it forms a shape data is not [TS]

02:11:05   just pure memory foam Kidz memory foam really bothers a lot of people you [TS]

02:11:08   really can't sink into it while people think it's hot because you just end up [TS]

02:11:11   like almost submerged in the thing and the fact that you get out but it doesn't [TS]

02:11:16   just returned a phone so they they mix memory foam technology with latex foam [TS]

02:11:20   and it's just one thing so you don't it's one of things I really like about [TS]

02:11:23   this too with Casper is really are you do with cacheris you pick what size [TS]

02:11:27   mattress you want and then they just send you the one with their they're just [TS]

02:11:31   the right thing just the right pounds mixture of phone so you don't like pic [TS]

02:11:35   alright I want to queen size bed and in Europe pick between like small medium [TS]

02:11:39   large machinists or something like that which I thought would bother me in any [TS]

02:11:44   case Mb [TS]

02:11:45   would be how to do that online so they just do it right they've spent tons of [TS]

02:11:51   time there's a whole company is really built around the foam that they make [TS]

02:11:55   these mattresses out of and they're the experts they know more than I do about [TS]

02:11:59   and you know what you think [TS]

02:12:03   feels better it in like a two-minute testiness store where you're laying on a [TS]

02:12:07   mattress that a lot of other people have laid on it is really gross but what you [TS]

02:12:12   think in two minutes on a mattress has nothing to do with what you thought it [TS]

02:12:15   was actually gonna be good for you for like years of sleeping eight or nine [TS]

02:12:21   hours or if you're me ten or eleven hours a night they just do it right now [TS]

02:12:26   buying a mattress on like crazy right [TS]

02:12:29   matters have never even like jumped on her for years to think its risk free [TS]

02:12:35   rate you just you buy this thing you send them please send it to you you get [TS]

02:12:40   to sleep on it for up to a hundred days and it's with free delivery and after it [TS]

02:12:45   up to a hundred days if you don't like it if you think it's not a good matters [TS]

02:12:48   you know they was worth the money [TS]

02:12:50   painless free return just send it back to the mattresses are made in America [TS]

02:12:55   and the prices are just unbelievable I think most mattresses top-notch [TS]

02:13:00   mattresses with good technology they're all over $1000 maybe two thousand [TS]

02:13:04   dollars here's their prices 500 bucks for twin size mattress 954 king size [TS]

02:13:10   mattress and the other sizes [TS]

02:13:11   you know right where you thinking between 500 and 9:50 [TS]

02:13:15   compare that to the industry averages go out there I dare you to find a better [TS]

02:13:18   deal is an outstanding price point they make this happen by just getting rid of [TS]

02:13:22   the middle people there are no bye bye just selling them to direct they make [TS]

02:13:26   them they sound do you get it get rid of all the moment is no markup in between [TS]

02:13:31   really really great price points I keep hearing from people this is one of the [TS]

02:13:36   sponsors of the show that gets the most responses from people like on Twitter [TS]

02:13:39   and stuff like that that's a lie I did sound crazy to buy a mattress online but [TS]

02:13:44   I did it I trust Gruber wow this mattress is great and it was the easiest [TS]

02:13:48   matters over but because make buy a mattress the old-fashioned way it's a [TS]

02:13:52   pain in the ass [TS]

02:13:53   here's the URL gotta casper dot com slash the talk show but a Casper dot com [TS]

02:14:00   slash the talk show that the promo code and not only will they know you came [TS]

02:14:05   from the show but you'll save 50 bucks towards any mattress so the prices I [TS]

02:14:11   quoted named their your you'll save 50 bucks to get a king size mattress for [TS]

02:14:16   900 bucks so go there use the code to talk show if you need a mattress keep in [TS]

02:14:20   mind I S nine man we really liked a lot of times luckily there's a reason I [TS]

02:14:27   won't want to join this week I have read your review your nice enough to give me [TS]

02:14:31   advance access to it really really comprehensive eye again just like the [TS]

02:14:38   phone itself you can say looking at Iowa while this doesn't look that like that [TS]

02:14:43   big a deal year over year i read your review and really glad dig into [TS]

02:14:47   everything that's new and it almost seems it just seems like it too much of [TS]

02:14:53   a year late not too much like it's overwhelming user but too much I can't [TS]

02:14:56   believe Apple pulled off all of this [TS]

02:14:58   yeah yeah I thought it was an easy year the rumor was they put a lot of stuff to [TS]

02:15:02   the future and even if that's the case there I I just kept writing it wasn't [TS]

02:15:07   that I wanted to write this much about it I would much prefer to go to Vegas or [TS]

02:15:10   something but this it there was just so much in it and it was so much stuff that [TS]

02:15:14   was a really apparent cause we gave the list that tempo list the nu-notes happen [TS]

02:15:19   you news app smarter Siri but when you start digging into it didn't even [TS]

02:15:24   put content blockers up on stage that was all in the sessions there is so much [TS]

02:15:28   just incredibly interesting technology and things that really make the [TS]

02:15:32   experience it seems like they're really focused on performance but not just how [TS]

02:15:36   fast the processor goes but how fast you can move around the system and how [TS]

02:15:39   enjoyable that experiences this is the most common question I've been getting [TS]

02:15:44   today from people is an ad makes sense because everybody who hadn't been [TS]

02:15:50   running the bitter over summer which is smart now has the option of upgrading [TS]

02:15:54   and they already have a phone and the phone is working ok pretty good and [TS]

02:15:59   they're worried I think and it makes it the biggest worry people have is there [TS]

02:16:03   gonna upgrade I was nine and its gonna feel slow I I ran it all summer long and [TS]

02:16:08   that not since WTC like you but I upgraded to nine on my daily carry [TS]

02:16:14   iPhone 6 some point in July so is but a month after it came out and never once [TS]

02:16:20   regretted it now I found so you know again your mileage may vary [TS]

02:16:26   there I found that it was as fast or faster there was never a point where I [TS]

02:16:30   thought I saw animation stuttering that didn't stutter before it it felt pretty [TS]

02:16:36   good in fact I would have to say that for bettas especially for ones that I [TS]

02:16:39   was running since July I found the whole OS two be remarkably stable and the one [TS]

02:16:43   thing that always point out that people is that when you first down and you [TS]

02:16:46   first install a new version of iOS there's so much that's going on [TS]

02:16:49   internally its updating libraries is migrating data it's really indexing all [TS]

02:16:54   the spotlight stuff especially this year with all the new spotlight being that it [TS]

02:16:57   is going to be operating as fast as I can for a while it's going to be using [TS]

02:17:00   that they've made you are going to be on in the process is going to be on and it [TS]

02:17:03   may not be the best experience but give it that day that data update and then [TS]

02:17:07   your mind [TS]

02:17:08   yeah like just because it's let you restart and log in and go through the [TS]

02:17:13   you know the little welcome you know that you go through when you do a major [TS]

02:17:17   update doesn't mean that it done with everything [TS]

02:17:19   yeah yeah did you find that you find it to be as fast or faster I find it to be [TS]

02:17:23   better and I did some tests with one of the betas on iphone4s and it was very [TS]

02:17:28   good I don't want to do it on the release version that a chance yet [TS]

02:17:31   because that to me is it really honest test and let you install it let it wait [TS]

02:17:34   a day and then try everything [TS]

02:17:35   on it but Apple seemed especially laser-focused after last year to make [TS]

02:17:40   the ability to install and run iOS even better so they're shedding a lot of [TS]

02:17:44   things that don't need to be on older devices there even sharing features when [TS]

02:17:48   people like every feature but some of them don't make sense on lower powered [TS]

02:17:51   or processor power devices and they're doing all that there is a thin down the [TS]

02:17:55   OS two one gigabyte they're doing all the apt hunting stuff they are they [TS]

02:17:59   really want because they have relatives I think you said that they have [TS]

02:18:02   relatives were running these devices and they want that to be a great experience [TS]

02:18:04   and they want people to update to another iPhone to get pissed off and go [TS]

02:18:08   to another phone so it really behooves them to get all this right yeah I think [TS]

02:18:12   one of the things that I think most annoys people in an apple from Tim Cook [TS]

02:18:18   I think down but especially to the people who work on this stuff is it [TS]

02:18:20   really annoys them that there's there's this widespread belief that our poll [TS]

02:18:25   purposefully makes a new version of iOS make your old jeans low old farm fields [TS]

02:18:31   low so that you'll upgrade to a new phone right away but Google iPhone slow [TS]

02:18:34   at peak velocity because every single iPhone in the world is updated on the [TS]

02:18:38   same day where every Android phone on other days so they Google that over [TS]

02:18:42   Kentucky right doesn't peak and that's not to say that it hasn't happened [TS]

02:18:47   that's not to say that I haven't been iOS update that have performed [TS]

02:18:50   disappointingly on all the hardware and especially if you're maybe two years [TS]

02:18:54   behind and there's the pay isn't Apple the one angle is isn't it great that [TS]

02:19:00   Apple supports so many years back of iPhone models as opposed to Android [TS]

02:19:05   where you know this year's new version of Android you know it often is only [TS]

02:19:10   available on phones going back one year but the flip side of that is that there [TS]

02:19:15   have been some releases where the lowest reported phone especially before this [TS]

02:19:20   worse than that and you know it is what it is and whether there to mistaken [TS]

02:19:28   outdoor strategically part but the people you know who hear it they're [TS]

02:19:32   they're nothing but disappointed in themselves for they really are na na [TS]

02:19:36   really do their interest is not in selling their primary interest is not in [TS]

02:19:42   selling this year's new phone right now to as many people as possible their [TS]

02:19:46   interest is in making as many people as possible [TS]

02:19:48   happy and satisfied I I fung customers so that their next phone whenever they [TS]

02:19:53   buy it will be an iPhone and that one way that the easiest way they could burn [TS]

02:19:57   through that is by making people think things like hey Apple is just trying to [TS]

02:20:03   screw with the iOS updates you know and make your phone feels sOooo when I heard [TS]

02:20:07   they're gonna support everything that I always support I felt that they were [TS]

02:20:10   probably pretty confident that got this under control [TS]

02:20:12   yeah I think so I have heard and I even announced this I don't even know that I [TS]

02:20:17   don't know why they would but I go back to the BC I had heard that they were [TS]

02:20:21   doing a lot more you know have engineer's actually carry older phones [TS]

02:20:27   for some period of time during development or for whatever they're [TS]

02:20:30   working on and so that it's not just like go install it on an iPhone 5 and [TS]

02:20:36   run a few tests and see if it's alright but you know have you know do some [TS]

02:20:40   serious dog food in on older iPhones themselves just to sort of keep [TS]

02:20:45   themselves honest no better motivator in the world I don't know if that's true [TS]

02:20:49   though does it mean how do you find the volunteers to do that what is going on [TS]

02:21:00   this isn't something even having read review I'm not 100% sure on so with the [TS]

02:21:05   new notes the new notes is a major major update it really does a you say you [TS]

02:21:11   previously used Apple's built-in notes as sort of a and it's exactly how I've [TS]

02:21:15   used it for a long time as a multi device multi-platform clipart where for [TS]

02:21:21   a couple of pieces a text or URLs or something like that something we're even [TS]

02:21:25   like handoff isn't quite what you want is you want to do it later or something [TS]

02:21:28   yes just put something here and then I know from there you know whether my [TS]

02:21:33   phone or whether my Mac I can put something there and then later when I'm [TS]

02:21:37   on something else I can go and I know where it is I can get it and I can [TS]

02:21:40   usually I just delete them you know it's a little temporary things and that notes [TS]

02:21:45   now the built-in note app is now a serious note app and its God [TS]

02:21:49   you know a lot more pages like features with titles and headings and stuff like [TS]

02:21:56   that [TS]

02:21:56   styles and and built-in checklists and more features related to image [TS]

02:22:03   attachments and you can do doodles and am now to ya in a van and its pressure [TS]

02:22:08   centered on a success which is really nice that's crazy yeah but I don't I [TS]

02:22:15   don't see that and I think it's because I haven't hit the Upgrade button is that [TS]

02:22:19   right is that that's the that's the thing you have to do to get those new [TS]

02:22:23   features and then the hits with the Upgrade button it is certainly going [TS]

02:22:27   from the old notes to the new notes and when you go to the new notes that the [TS]

02:22:33   biggest thing is that sinking only takes place through iCloud drive and there [TS]

02:22:38   it's no longer doing that hack that use based on IMAP folders yes but the [TS]

02:22:45   hitches once you've done it you kind of guys you know you gotta get everything [TS]

02:22:50   on the latest and greatest in the thing I've been putting off and probably will [TS]

02:22:54   put off for awhile is upgrading my max to El Capitan yeah it's because they [TS]

02:22:59   still there early and I don't want them to release everything on the same day [TS]

02:23:02   but every year now we're having this thing where half of something is ready [TS]

02:23:05   on iOS in September and you have to wait till October to have the other half I [TS]

02:23:09   think I was like wow drive last year and it was something else the year before [TS]

02:23:13   yeah so if anybody out there is is is confused I i thought i had the story but [TS]

02:23:17   has wanted to make sure that you said there's confused why they can't put [TS]

02:23:21   doodles under note even after the upgrade to iOS nine it's it's because [TS]

02:23:25   you're like me and you didn't do this upgrade which they're very clear about [TS]

02:23:28   they did once you upgrade this than the sinking you meet your need remarks on El [TS]

02:23:31   Capitan to do the same thing and if you're not just not capable of sinking [TS]

02:23:36   all the data types that are in the nu-notes up yeah I don't blame them I [TS]

02:23:39   don't in fact that makes it makes more I'd be more worried if they let it if [TS]

02:23:43   they tried to do you know I really would because the whole IMAP thinking that [TS]

02:23:47   notes did was a clever work around but it's a terrible terrible act like using [TS]

02:23:52   IMAP as the sinking back for note is is just a terrible hack [TS]

02:23:58   yeah yeah and this is a nice clean modern not just a nice clean modern [TS]

02:24:03   those happen a nice clean modern architecture yeah so I'm really looking [TS]

02:24:07   forward to that but I want to see it what about Apple news to use it I have [TS]

02:24:14   used it a little bit album uses one of those things where it's not it's only [TS]

02:24:17   officially supported in the USA right now it's supposed to be in the UK and [TS]

02:24:20   Australia there was an article saying it's being delayed in the UK and that is [TS]

02:24:24   why I had to flip my my iphone to the USA where to get it and I'm getting [TS]

02:24:28   directions and Miles whatever the hell those are but it's it it's in his people [TS]

02:24:33   weren't putting content in yet it wasn't really switched on but it's a huge huge [TS]

02:24:38   interesting thing for me because it really worthwhile of wired and Vanity [TS]

02:24:42   Fair article to make content specific for Apple news and to sell ads and yes [TS]

02:24:46   you can finally in your old as but you can also sell I at specifically for it [TS]

02:24:50   and this goes into the whole content locker discussion but a lot of companies [TS]

02:24:54   don't want to have to deal with that complexity they want one place to go to [TS]

02:24:57   sell as in one place to go to buy ads and they want one type of content that [TS]

02:25:01   they can spit out a PDF wrapping and put it everywhere so I i just want to see [TS]

02:25:05   what sort of reward Apple gives people whether it's going to be huge volumes of [TS]

02:25:09   eyeballs to make someone put in the effort to support all of this I find [TS]

02:25:13   I've tried to get into it and it just never sticks and there's nothing I can [TS]

02:25:16   put my finger on that's wrong with it and sometimes i've you know i've found [TS]

02:25:20   plenty of you know articles that I've enjoyed but I never find my I always the [TS]

02:25:25   only reason I ever go to it is cuz I think I want to get to know this you [TS]

02:25:29   know this is new it's important to me I mean it seems important couple levels as [TS]

02:25:32   user but it also seems important to me as the guy runs during Firebug [TS]

02:25:36   understand this but the only reason I ever launched it and I've been like I [TS]

02:25:39   said I've been running since since July I only go there when I force myself to [TS]

02:25:45   go there it just isn't for me I don't find it compelling but I don't know CIA [TS]

02:25:51   it's one of the things that this is a nap in particular I really want to get [TS]

02:25:54   to know that it really like what do i do what does John Gruber do in some sense [TS]

02:25:59   I'm like a professional news [TS]

02:26:01   junkie like what I do is like my my career is being an obsessive news junkie [TS]

02:26:08   region region read and so maybe it's no surprise that this isn't for me this is [TS]

02:26:13   meant for people who aren't news junkies so they don't have to be a news junkie [TS]

02:26:17   to stay up-to-date what a weird experience too because it does run off [TS]

02:26:20   of IRS as somebody a lot of a lot of people don't give full RSS feeds and you [TS]

02:26:25   start reading a paragraph have to tap a button and you go into a web you only [TS]

02:26:29   think of Safari view controller and then you can't like you can go to I can go to [TS]

02:26:33   doing fireball but if I've heard that John had a great article on something I [TS]

02:26:36   can't search to find that I have to swipe to find it if I go to the topic [TS]

02:26:40   that you wrote about I can't find that publication so it it's not really it's [TS]

02:26:44   not really suited to someone who's used to a net newswire or reader or something [TS]

02:26:48   like that it really is meant it is way better in many ways than the news stand [TS]

02:26:53   out because not everything is a completely different user experience [TS]

02:26:56   every time you launch it but it feels like one of those things where it might [TS]

02:26:59   take a year from now we'll see if it's either really really good or is just not [TS]

02:27:03   gonna go yeah it's nothing like news tenders newsstand was at the root level [TS]

02:27:07   nothing but literally I mean it was a great name for newsday and with well [TS]

02:27:12   named I don't think it was a great idea but it was well named because it's just [TS]

02:27:15   like going to a newsstand you to see a bunch of covers for publications and if [TS]

02:27:20   anything you learned last from newsday when you look at a real news dan you may [TS]

02:27:23   be able to read the headlines on the companies you to pick something and you [TS]

02:27:27   go off and everything remains in its own silo like without news stuff is [TS]

02:27:30   intermingled and you'll get like a thing from the new york times and the thing [TS]

02:27:34   from Sports Illustrated and whatever but it just isn't for me and I didn't really [TS]

02:27:41   expect it to be but it you know I'm just curious to see what it rolls out how [TS]

02:27:44   many people really take to it [TS]

02:27:46   yeah and also it's like they've had they've been doing things with the [TS]

02:27:49   service in the back on for a long time no idea is going to be like Apple music [TS]

02:27:52   where you go to for you it wants to learn about your preferences and present [TS]

02:27:55   you with a bunch of interesting stuff you may not have found yet but how well [TS]

02:27:59   that hits and misses will determine a great deal with the value is to you yeah [TS]

02:28:02   I thought it was so interesting I love the way that you include in your links [TS]

02:28:08   in your review [TS]

02:28:09   your links to all your previous reviews and you have the icons icon logos that [TS]

02:28:15   Apple is used for each OS release in the 1789 or just ordered the same except yes [TS]

02:28:22   it's just 789 you know I wonder I actually didn't even notice to the nines [TS]

02:28:29   look somewhere but I bet they switched the ninety San Francisco from Helvetica [TS]

02:28:32   Neue but they're all the same and whereas the ones for 23456 are all like [TS]

02:28:38   all over the place [TS]

02:28:40   reflect whatever the tennessee was at the time [TS]

02:28:43   yeah I think it really is what I mentioned you you know a while back on [TS]

02:28:48   this episode that it it just shows that the design of Iowa 7 has really started [TS]

02:28:52   starting with i seven really heard anything else I can think of that really [TS]

02:29:00   i really wanna hit hit your thinking on you know just item by item i know im [TS]

02:29:05   just gonna send people to just go reed relays review the show's gone on long [TS]

02:29:09   enough but what about the deep linking that to me so you know mutual friend [TS]

02:29:15   Mark Harmon has an app called overcast and I was just playing around with it [TS]

02:29:18   and I had an episode airing fireballer ATP or something and I said remind me of [TS]

02:29:23   this and it said ok I'll remind you this little overcast icon in and then I won't [TS]

02:29:27   listen to a bunch of other shows that it went back to reminders and tapped on it [TS]

02:29:30   and it took me back to the episode I wanted to be reminded of swiping Marconi [TS]

02:29:34   said did you set this up he said no and I are looking into a new turns out that [TS]

02:29:38   because it enabled continuity company does the activity indexing that that's [TS]

02:29:42   exactly what they were using an air using that for the back button then they [TS]

02:29:45   were using that not in a creepy way so basically any time you leavin out just [TS]

02:29:48   drops a bookmark and then it'll take you right back to their any time you leave [TS]

02:29:52   reminder just drops a bookmark to where you were in takes you right back to [TS]

02:29:55   their and this is a technology that they created for continuity and is another [TS]

02:29:59   cause new technology that let you move your website to a nap back and forth and [TS]

02:30:04   they use that essentially for Universal Inc so if I get a Twitter article in [TS]

02:30:07   messages I can tap on it and instead of going to mobile doc twitter.com like an [TS]

02:30:11   animal I go to the Twitter app and if that were not installed it doesn't [TS]

02:30:15   guarantee universal it goes back to the mobile Twitter site and all of these [TS]

02:30:19   things just work seamlessly at i think is what they're calling it he must [TS]

02:30:22   thinking based on [TS]

02:30:23   existing technologies so you know it really take off market had to do extra [TS]

02:30:26   work to support it wouldn't bother me that much but you know he's got enough [TS]

02:30:29   to do already and he got all of that for free essentially and to me that's one of [TS]

02:30:33   the really awesome aspects of iOS nine is how it took all this stuff and gave [TS]

02:30:37   us tremendous new features for almost no effort [TS]

02:30:40   yeah and I also think it it's it's at no additional cognitive load on the user [TS]

02:30:46   figure it out and you get the hang of it you you you're moving around faster but [TS]

02:30:51   if you don't if you just ignore it [TS]

02:30:53   you're not you're not bothered by anything new there is nothing new to do [TS]

02:30:57   I i almost worried that some of the the richness of this is just going to go [TS]

02:31:02   unnoticed because it's so it's so not in your face but like I would have never [TS]

02:31:09   even thought that I that's something that's new to me that you can just go to [TS]

02:31:13   Syrian what so you're listening to show and then you jump to Siri and say remind [TS]

02:31:18   me of this later it's not just a show but if you send me a text message or you [TS]

02:31:22   get an email on you just remind me of this and it'll put the icon for that app [TS]

02:31:26   into reminders and deep link to the spot in the app that when you were in when [TS]

02:31:30   you made that request [TS]

02:31:32   yeah I can just imagine right now how many listeners of this podcast are right [TS]

02:31:36   now in in overcast listening to us say this and they're trying it right now [TS]

02:31:41   saying remind me of this later and they're making a reminder of this mean [TS]

02:31:45   you talking about this right now it's great and you can say things like remind [TS]

02:31:49   me of this book remind me to listen to this when I get in the car and if you [TS]

02:31:52   plug into a car kit nose ear plugs into a car and all day it's just very clever [TS]

02:31:56   the thing that really hit me is the back buttons that go in the top left like [TS]

02:32:02   when you jump to a web link from something and then Safari has a back to [TS]

02:32:06   wherever you're from back to me looked clever and I thought this was this soon [TS]

02:32:14   as I saw the WTC I thought that what about the same as the case but some were [TS]

02:32:18   abusing it is the case where for years and one of my pet peeves have been the [TS]

02:32:25   hardware or system-level back buttons on Android and Windows Phone and and to me [TS]

02:32:32   it's the single biggest mistake that Windows Phone made because Android was [TS]

02:32:35   already out and the designers of Windows Phone which i think is a really well [TS]

02:32:39   designed system overall really should have seen the inherent problems of that [TS]

02:32:45   button and again like everything that tradeoff there are times when you just [TS]

02:32:51   want a go back to where I was right before this even if it's a different app [TS]

02:32:55   you've done you've opened a link your browser window now you wanna go back to [TS]

02:33:00   where you were and that's the counter argument from the Android people as to [TS]

02:33:05   why this good design but among the many problems that I've had every time I've [TS]

02:33:12   ever used two hundred fundamental how long how long are given with it is that [TS]

02:33:15   for every time that it works and takes you back where you want to go there's [TS]

02:33:19   all the other time where it takes you somewhere where you didn't want to go [TS]

02:33:23   yeah they can fight inter and intra navigation collisions that's exactly it [TS]

02:33:29   in the truck and Intermap navigation and it's just never labeled it's just a back [TS]

02:33:36   but whereas in iOS it extremely clear it tells you exactly where you'll be going [TS]

02:33:42   back and it only it is only up there for when it remains contextual useful so [TS]

02:33:48   like if you switch from male to Safari it's up there and if you just stick [TS]

02:33:52   around and Safari make a new taps and stuff it goes away [TS]

02:33:55   yeah it's great and the Safari view controller doesn't have a back button [TS]

02:33:58   you can just swipe backwards but then there's collisions about swiping back [TS]

02:34:03   inside the controller and through the apps I understand why that's like that [TS]

02:34:07   but you can just use almost you don't have to do the double click anymore in [TS]

02:34:11   the hunt for your appetite to the home screen and try to hunt back where you're [TS]

02:34:14   going to you you can just go to the net go right back and the iPhone is a single [TS]

02:34:18   column is not like the iPad where for example you can just tap a bunch of [TS]

02:34:21   messages in the list view and see the details change quickly you had to tap go [TS]

02:34:25   to another message tab go to the message that messages go out and they've done [TS]

02:34:29   all this stuff from the back link in the deep linking to the 3d touch to make [TS]

02:34:33   navigating a single column interface just accelerated yeah I think [TS]

02:34:39   if there's anything that surprised me and how much it affected just not [TS]

02:34:43   affected like to take revolutionized my use of the iPhone 4 iOS and general's [TS]

02:34:50   office supplies to the iPad as well but it's it's that yeah I i just i cant live [TS]

02:34:57   without it I went back to using iOS a point for device 10 music was coming out [TS]

02:35:01   I kept trying to hit it wasn't there and it really was a blockage in mind [TS]

02:35:05   anything else you want to say before before we truly wrapped up on me out and [TS]

02:35:12   I could talk to you for another three hours about I was nine but we've got a [TS]

02:35:16   guy like the multitasking I really like that the multitasking I mean it's [TS]

02:35:19   limited and other devices but they did give the slide over so even if you're on [TS]

02:35:22   an older iPod you can use that but just the ability to have multiple apps there [TS]

02:35:26   and to start your own affiliate to all the time but when you do need it if [TS]

02:35:30   you're watching something in tweets are coming in or if you try to refer to [TS]

02:35:33   write notes what you're referring to a web pages as another way we're just [TS]

02:35:36   enables you to do more without continuously Kara selling out to a [TS]

02:35:39   different apt and that to me the tremendous time saver yeah and I think [TS]

02:35:43   that thing you have to get used to is it comes it'll come to you if you know [TS]

02:35:47   anything about it but you have to get used to it if you see two things on [TS]

02:35:49   screen at once the one on the left is primary in the one on the right [TS]

02:35:53   secondary even if you're fifty 50 even if Icahn iPad you've gone to fifty 50 if [TS]

02:35:58   you command tab the command tab is switching the primary and the secondary [TS]

02:36:03   as a secondary and you just remember just remember that primaries on laughs I [TS]

02:36:07   can do is on the right and you can switch if you want and it it all just [TS]

02:36:13   sort of makes sense as the thing on the left is exactly what you're used to NIS [TS]

02:36:18   since forever and the thing on the right is a new thing you're able to do which [TS]

02:36:23   is you're allowed to have a secondary thing open on the right and you know if [TS]

02:36:28   if anybody out there is concern that this is adding I mean it's obviously is [TS]

02:36:32   adding complexity but it's not adding to me [TS]

02:36:39   confusion hey don't have to I mean it's one of those things where like noted [TS]

02:36:43   those people just don't know that notification center or control center [TS]

02:36:46   there is a wonderful experience about any of that stuff but if you do need [TS]

02:36:49   more [TS]

02:36:50   it's almost like depth of design people who are just not only interested they [TS]

02:36:54   get the first layer in their happy but if you want to put in the effort and dig [TS]

02:36:57   deeper you have greater levels of functionality I think that's a really [TS]

02:37:00   good way of staging design yeah it's amazing how much that they've gotten out [TS]

02:37:04   of sight swipes over the years from now and I don't think there is anything I [TS]

02:37:09   found there was nothing that you got from any of the sides there is no [TS]

02:37:13   control center there's no control center known advocate no notification center [TS]

02:37:18   and now it's you know but it's if you've discovered either of those things the [TS]

02:37:25   way these dots slide in from the side to open up a second app is is very natural [TS]

02:37:29   and they're in the same thing with three types are using a consistently [TS]

02:37:33   inconsistency is a user facing feature because if you can't predict to rely on [TS]

02:37:36   it [TS]

02:37:37   you stop trying but if it's there when you when you did you think about using [TS]

02:37:40   it it becomes natural then it becomes part of your workflow yeah that's one of [TS]

02:37:44   the things I'm really curious about is I was nine rolls out in the real world is [TS]

02:37:47   as a you know whom I like going to a coffee shop and see what devices people [TS]

02:37:51   are using them you know I'm keen to key airports is another place where I was [TS]

02:37:57   doing keen to see whether this become something like when you're going back to [TS]

02:38:01   your seat from the restroom on an airplane in you're just looking at what [TS]

02:38:04   devices people are using how many people are using split-screen iPad yeah and [TS]

02:38:11   with keyboards and pencils [TS]

02:38:12   Rene Ritchie thank you for your time [TS]

02:38:17   people can get more number one you can go to buy more dot com right now and [TS]

02:38:22   find [TS]

02:38:23   is comprehensive iowa's 9 review on Twitter you are Rene Ritchie and your [TS]

02:38:32   podcasts tiptop audio podcast I always forget it I do deluged with guy English [TS]

02:38:38   we talked to developers about developer stuff we do vector with George and I and [TS]

02:38:43   Davis case which is more about how humanity effects technology and I do [TS]

02:38:46   with Seth and Mark Edwards about design [TS]

02:38:49   well there we go down to podcaster prolific slowed down a little bit [TS]

02:38:54   alright I'm trying I am and I'll talk to you soon thanks for the good work and [TS]

02:39:00   thanks for your time [TS]