The Talk Show

128: ‘Did You Ever Take a Photograph?’, With Guest Matthew Panzarino


00:00:00   do i cnt last night I didn't aden was busy last night my daughter's six is [TS]

00:00:06   taking care of her own oh that's terrible [TS]

00:00:08   yeah it's a little bit of a cough kind of modeling croup kinda thing so senior [TS]

00:00:13   three so it happens I get around that age it's sort of like when they get [TS]

00:00:18   adventures [TS]

00:00:19   exactly certain things putting on things and I'm helping with this well in the [TS]

00:00:25   end you know they're always putting things in their mouths but it's like at [TS]

00:00:29   three they can I find it amazing new places to go to put things right exactly [TS]

00:00:35   have their ambulatory and they can climb now exactly the first are moving around [TS]

00:00:43   and you can just sort of like you know clean up a room in a bedroom where [TS]

00:00:47   everything within reach is reasonably clean and then you know that's good and [TS]

00:00:52   in 1983 they can get anywhere either you go pull clean room where it's just bare [TS]

00:00:58   walls to the ceiling or you just gonna have to roll with the punches so it's [TS]

00:01:06   weird I feel like there's a weird combination August is always a weird [TS]

00:01:09   time every industry but intact in particular it's always slow in some ways [TS]

00:01:16   but I feel like this year it's it's interesting and a couple of ways [TS]

00:01:21   well and wine and I just saw this is right I'll be I'm sure you saw the [TS]

00:01:27   article as I saw it on TechCrunch is that all the drama Twitter war last [TS]

00:01:34   great as we record today August 7th the news today is that Chris Sacca whether [TS]

00:01:44   they come out spray [TS]

00:01:45   outspoken investor where ya think it is that he gets a fair characterization I [TS]

00:01:51   doubt he'd talk too much of that lol I don't put words into it but it seems to [TS]

00:01:56   have no qualms in saying what he believes is the right thing to do there [TS]

00:02:00   I would also say it would be fair to describe him as influential investor [TS]

00:02:05   Chris aka- I you know [TS]

00:02:09   hehe sort of maybe like are intact he sort of like the nice guy version of I [TS]

00:02:20   can get sicker like right I mean I can I can is sort of a bulldozer I think the [TS]

00:02:27   exact address to talk to the right people and they look these are the [TS]

00:02:30   things that connect the way people that are whatever I mean you notice that this [TS]

00:02:34   is the first time is really kind of come out i mean obviously is set alot about [TS]

00:02:38   Twitter product and he's written medium posts about what a product and all that [TS]

00:02:42   stuff either certain things they need to do with their product which is fine [TS]

00:02:46   everybody has opinions and you know he's known the product for a long time but [TS]

00:02:50   first a museum and explicitly said like it should [TS]

00:02:53   hired jack for the CEO spot and I think he does work a lot behind the scenes to [TS]

00:02:59   kind of connect the dots and try to get the right things to happen with water as [TS]

00:03:04   he really cares about it but this is the first time is actually kind of come out [TS]

00:03:07   and said in public on Twitter hey yes you heard jack and you know it seems [TS]

00:03:17   like there's a whole Twitter CEO thing is such as soap opera i mean you really [TS]

00:03:23   could not write a more soap opera style story because like a real soap opera the [TS]

00:03:30   characters don't go away like they've gone through like that right [TS]

00:03:36   bunch of CEOs and everybody who has ever been the Twitter CEO remains on the [TS]

00:03:44   board right yeah exactly in the they come back from like oh no they weren't [TS]

00:03:50   dead they were in the basement like strapped to a gurney and you know a [TS]

00:03:54   doctor was experimenting on the man now you know your cousin is back and he's in [TS]

00:03:58   love with you or whatever so you've always got these you know former co [TS]

00:04:07   founders and CEOs on the board looking over your shoulder I mean even with Dick [TS]

00:04:14   Costolo you know that he's you know he's he's I guess he is no longer the CEO [TS]

00:04:20   but he's you know you go right to the book yeah he's on the board I mean I [TS]

00:04:26   think that Twitter has a unique history in a lot of the people that were really [TS]

00:04:31   invested in it or not it was not brought on because they were business people [TS]

00:04:37   because there's this sort of just two old way of thinking about leadership in [TS]

00:04:43   the valley and depending on the Investor depending on the stage of the company [TS]

00:04:48   lot of other things you get varying opinions about what's the right thing to [TS]

00:04:52   do for his leadership goes but there's a huge sort of cadre of people in the [TS]

00:04:58   valley that follow and and really closely adhere to this technical [TS]

00:05:03   foundered leadership mentality rate like a person who came up with the idea and [TS]

00:05:08   maybe even wrote some code in the original concept already been crafted [TS]

00:05:12   the first first MVP you know product is the person that you leave the company [TS]

00:05:17   cuz they know what the best they know the underlying sort of purpose that they [TS]

00:05:23   saw behind it and they can guide that purpose through whatever permutations [TS]

00:05:26   become if they're in that leadership position whereas outside the valley and [TS]

00:05:32   even in the valley this there's some folks who are kind of coming around to [TS]

00:05:36   this type of mentality but outside the value often see somebody being brought [TS]

00:05:40   in purely because there are good see if they have no idea what the technical [TS]

00:05:45   aspects of the product until maybe even at first they may not even use it they [TS]

00:05:51   mean barely noted exist in Gentilly until the CEO search starts happening or [TS]

00:05:55   whatever but then they get brought in because they are a good see like a good [TS]

00:06:00   cleanup hitter you know you don't bring them in for their fielding prowess [TS]

00:06:04   necessarily but you're gonna bring them into to order order order to bring bring [TS]

00:06:11   them back to home base that's their skill they don't have the other skills [TS]

00:06:16   Eric Schmidt might be a canonical example of that in terms of you know why [TS]

00:06:21   did why did Google bring him [TS]

00:06:23   in in 04 when they did you know that that what was Eric Schmidt's talent that [TS]

00:06:29   you know I think bottom line that he was seen as being a good CEO and that that's [TS]

00:06:35   what Google that the time needed and you know it's hard to if that's if you want [TS]

00:06:41   to take that that stance it's hard to argue against that whatever you think of [TS]

00:06:45   you know Eric Schmidt and you know Google they certainly have been very [TS]

00:06:49   successful under him and it seems to have worked well for them [TS]

00:06:52   yeah me think that larry obviously taking over a lot of people saw that as [TS]

00:06:58   a sort of Reclamation and resurrection of some Google missions as you know [TS]

00:07:03   you'll notice that a lot of the experimental programs you know really [TS]

00:07:07   took on a new life and and respond up after that happened I think that there [TS]

00:07:13   is something to be said for both know I think that getting your financial [TS]

00:07:18   underpinnings in order and your business plans aligned with the stuff that's [TS]

00:07:22   going to help you grow and spend money in the long run is a huge thing with [TS]

00:07:26   Google there's essentially two ways to think about it you think about Google in [TS]

00:07:29   terms of weight makes money which is actually quite boring boring to me but [TS]

00:07:33   not so bad take people might take offense but now they're doing and that's [TS]

00:07:37   fine but it's fairly straightforward the way they make money is that about the [TS]

00:07:42   way they spend their money is fascinating [TS]

00:07:44   endlessly fascinating to me and so that that is like kind of the dual role those [TS]

00:07:49   two years played it yet and I think the other factor there though is that there [TS]

00:07:54   was never any kind of drama or tension between our see at least from the [TS]

00:07:59   outside certainly didn't seem like there was between Larry and Sergey and Eric [TS]

00:08:04   Schmidt that it was a crime you know that they were seen as three guys who [TS]

00:08:07   led the company and you know the fact that they brought in a CEO didn't really [TS]

00:08:12   steer the company away from what it was founded to do you know and that those [TS]

00:08:18   guys were still there and we're obviously heavily influential throughout [TS]

00:08:22   that whole period where it was the CEO and obviously even more influential now [TS]

00:08:27   that larry is the CEO but you know so I think you could see Google sort of [TS]

00:08:35   almost like both sides of the argument that they did well by bringing in a CEO [TS]

00:08:39   but they also did well by keeping the founders there in a significant [TS]

00:08:45   leadership positions [TS]

00:08:46   yeah I agree agree and and Twitter dozen doesn't necessarily have that history it [TS]

00:08:52   has this kind of weird history where they bring people in [TS]

00:08:55   there's there's sort of internal contentions and fights about who really [TS]

00:09:02   should be in charge regardless of who actually holds the CEO spot [TS]

00:09:06   well there's even conventional Twitter over who the actual founder is you know [TS]

00:09:10   is it was it Jack Dorsey who or Evan Williams you know and I you know what to [TS]

00:09:18   name Nick Bilton wrote a whole book you know about the trend it I said all that [TS]

00:09:26   argument right and i think that this is a good time into that hole you know what [TS]

00:09:31   do you do [TS]

00:09:33   who do you bring in to run a company thing like the founder of the technical [TS]

00:09:36   founder or person knows how to run a business and I think that there's [TS]

00:09:39   something there's an alignment there because part of buildings book and this [TS]

00:09:45   is very this is a good thing that he pointed out that it I think more people [TS]

00:09:48   should understand about the valley is that there's this myth of the sole [TS]

00:09:52   creator rate of the the mythical creator and that's not unique to the valley at [TS]

00:09:58   think that a lot of companies have had this history especially in America where [TS]

00:10:01   we've kind of value is sort of like entrepreneurial spirit and I found I [TS]

00:10:06   made this thing with my hands and so you get this creed or meth spun up where the [TS]

00:10:13   story becomes less and less complex overtime until eventually it's this guy [TS]

00:10:17   made this thing but in reality if you drill down to the roots of the thing [TS]

00:10:22   it's these twelve people made this thing in varying ways this person was an [TS]

00:10:27   influencer this person said no to the very thing that that would have made it [TS]

00:10:32   great and you know whatever right you can you can burrow down to all the [TS]

00:10:36   little teeny decisions are made in the origin but it's very very rare to [TS]

00:10:40   actually have a sole creator [TS]

00:10:44   pan out if you brought down to the origins of most of these companies [TS]

00:10:48   think Twitter is one of those things where you had people it was such a [TS]

00:10:52   nebulous start because it was side project of another company which was [TS]

00:10:57   itself kind of flailing and deciding what it wanted to do and all this stuff [TS]

00:11:02   and then you had on top of that you have egos and you have people who are [TS]

00:11:06   obviously incredibly talented but also eloquent and you know have a passion for [TS]

00:11:12   it and it wasn't just day who made it so who gets the equity it was who made it [TS]

00:11:17   so who gets to only create you know I think that's almost as important as any [TS]

00:11:21   other currency in Silicon Valley because it funds future ventures and your [TS]

00:11:26   ability to get funding for future companies and that sort of thing so I [TS]

00:11:29   think that Jack kind of came out the winner there for a time although people [TS]

00:11:33   have acknowledged you know as efforts more and more as time goes on and of [TS]

00:11:37   course there are plenty of people I mean people forget you know just always been [TS]

00:11:41   there 10 years yeah you know it's just a guy who kind of came out of nowhere and [TS]

00:11:47   I think that there is a big difference between every key cut short shrift a lot [TS]

00:11:51   and he was kinda handed a bag of bones and asked to do things that weren't [TS]

00:11:56   necessarily possible I am NOT claiming insider knowledge on any of this it just [TS]

00:12:01   you know observation and discussion and all this stuff over time it seems like [TS]

00:12:06   you know nobody ever told me was a jerk or so does know what he's doing [TS]

00:12:13   I never ever heard that in the history of reporting on Twitter and it was you [TS]

00:12:17   know over the product is all over the place in the kent said what to do in [TS]

00:12:21   this and that the other thing which is that you know things it could be a [TS]

00:12:25   reason for that [TS]

00:12:26   yeah I always come back to I just really think that there's history in its [TS]

00:12:34   natural I don't even know how to be avoided but it with investors want some [TS]

00:12:40   company has unbelievable success I mean just you know like if you got in you [TS]

00:12:47   know boom that you've stock explodes and you make tons of money [TS]

00:12:53   and the company starts making enormous profits and it's you know who rise all [TS]

00:12:59   around that investors see want to look for somebody else and say you should do [TS]

00:13:03   what they did and I always do know Apple's company that I you know [TS]

00:13:07   intimately familiar with and that to me was twenty years ago this whole argument [TS]

00:13:13   of you gotta stop you gotta get out of the hardware game your software [TS]

00:13:17   companies to license your OS which was more or less you should just do it [TS]

00:13:22   microsoft does because Microsoft was extraordinarily successful at that time [TS]

00:13:28   right and it was too late at buy at a certain point from an investor's [TS]

00:13:32   standpoint it was too late to make lots of money on Microsoft has it already [TS]

00:13:35   gotten huge so why not you know get into a ball and have Apple do it they did [TS]

00:13:40   even though that doesn't make any sense it would not make any sense for you know [TS]

00:13:45   doing what these people were saying would actually lead to the result of [TS]

00:13:49   Apple having become a Microsoft style success and in fact when they dip their [TS]

00:13:56   toes in it it was a disaster with the cloning and stuff like that it made a [TS]

00:14:02   bad situation worse there's nothing to do and to me that anyway where I'm going [TS]

00:14:08   with that is to me [TS]

00:14:10   twitter is Apple and Facebook as Microsoft and that argument oh right [TS]

00:14:14   yeah I definitely think you're right there and I think there's plenty of [TS]

00:14:17   people that are looking at in both companies have made faints towards [TS]

00:14:22   duplicating and/or cloning certain features of each other and for the most [TS]

00:14:27   part those don't pan out well because the line you know what the company that [TS]

00:14:31   the core of what the company is it takes to this you can you can put up there's a [TS]

00:14:36   stillbirth cartoon that gives me a little bit of a cough but it did I found [TS]

00:14:44   tweeted in my feed it was so so germane to this it's from 2012 but the first [TS]

00:14:51   first panel it's the boss yet dilbert and the dog and the boss right in the [TS]

00:14:56   dog is the consultant the boss says I had a management consultant to teach us [TS]

00:15:00   something he calls backwards causation and silver sitting there looking at him [TS]

00:15:04   a second panel the dog is the consultant always says I studied the most [TS]

00:15:08   successful companies if you imitate them you'll feel as if you have a strategy in [TS]

00:15:14   his number one sponsored golf tournament so you see you can meet celebrities [TS]

00:15:17   profits a week in that lake [TS]

00:15:22   yeah it's it's a stephane aside but it really is so true [TS]

00:15:26   you get a lot of these things where people go this was successful so you [TS]

00:15:30   should imitate this and they don't ask you know why was it successful or why [TS]

00:15:36   was it successful in that particular area that's a big thing it's a big comic [TS]

00:15:41   the third cut the third panel is obviously the joke and it is kind of [TS]

00:15:44   funny but it's the second panel that sets up the joke that's actually sort of [TS]

00:15:48   the insight into the bad strategy of a lot of companies right cuz it's true [TS]

00:15:55   that's it's the it's funny because it's true if you imitate them you'll feel as [TS]

00:15:59   if you have a strategy right it's much easier than doing the hard thinking [TS]

00:16:04   about what the sole of your company is and how to expand that you know goal [TS]

00:16:09   without giving up that soul that that's a much much more difficult conversation [TS]

00:16:14   to have then you don't just this is really cool when we test that out a be [TS]

00:16:18   tested see if it works and if it works great if it doesn't we'll just try [TS]

00:16:22   something some of the company to this that this to me is the bad him that Dick [TS]

00:16:26   Costolo was dealt when he took over was that he was coming into a world where [TS]

00:16:31   Facebook was heading towards a an IPO their IPO was successful they didn't [TS]

00:16:41   have done a tremendous job this is Facebook tremendous job pivoting to go [TS]

00:16:45   from being a web company to a mobile company including not just at the usage [TS]

00:16:51   including making money there I think they're almost certain I just read that [TS]

00:16:57   they now make more money on mobile than they do from desktop I believe so yes [TS]

00:17:03   huge amount and there around like overnight in the night if if they [TS]

00:17:11   haven't quite passed it yet the trend lines are clear that did it either just [TS]

00:17:14   happened early in the last quarter [TS]

00:17:16   roared going down the trend trend line is absolutely to set that they're going [TS]

00:17:20   to make more money on mobile which is exactly makes sense because people are [TS]

00:17:25   using mobile more so it makes it so that they've done great and they have this [TS]

00:17:30   unbelievable sized users you know they've got I don't know over a billion [TS]

00:17:35   active users around the world and it's growing 65% by the way [TS]

00:17:39   65% or 66 percent of their total revenue from mobile right so it has a year and [TS]

00:17:46   only and it's it's gonna keep going I think I think it's going to go up to 70 [TS]

00:17:51   75 80 you know unbelievable user base lots of profit it's not even you know [TS]

00:17:58   like oh you know hopefully you know they've got all the users and they've [TS]

00:18:02   got all the revenue eventually they'll make a profit know they've already got [TS]

00:18:04   the Prophet it's a great business and Twitter came of age in the shadow of [TS]

00:18:09   Facebook and you know everybody made out with Facebook and Twitter is sort of [TS]

00:18:14   like facebook in a general sense to social network right it's you know that [TS]

00:18:20   one could argue that it's actually a different thing oh I think eww could but [TS]

00:18:25   it also falls in that bucket you know it's certainly more similar than you [TS]

00:18:30   know you could say it's apples to oranges but it's it's not like comparing [TS]

00:18:34   apples to you know a paintbrush [TS]

00:18:37   it's clearly you know they're in the same section of the grocery store and [TS]

00:18:43   you know and so therefore it was your Twitter should be as successful measured [TS]

00:18:50   in those ways you know stock price revenue profits users active users as [TS]

00:18:55   Facebook and I and i think the fundamental truth is that Facebook the [TS]

00:19:00   nature of Facebook is more compelling to more people just regular people on [TS]

00:19:05   Twitter I think Twitter is a phenomenal idea i i honestly to me it has changed [TS]

00:19:10   my life I I honestly cannot can't even imagine I i it's hard for me to remember [TS]

00:19:16   you know what it was like before Twitter and to me it's always very funny to [TS]

00:19:20   think about it because it it [TS]

00:19:21   Twitter and the iPhone more or less came out around the same time [TS]

00:19:25   I got signed up for Twitter in late 2006 and really kind of you know dug into it [TS]

00:19:30   throughout 2007 which was the year the iPhone came out and so it's you know my [TS]

00:19:35   life pre 2007 I remember it but it seems a log of it for sure it seems [TS]

00:19:41   unimaginable though I'd really does even just how I did during fireball seems [TS]

00:19:46   very strange to me because an enormous part of writing during fireball to me is [TS]

00:19:52   what I do on my iPhone and a lot of what I do my iPhone as Twitter in terms of [TS]

00:19:56   just finding links and getting feedback and and stuff like that I think it's a [TS]

00:20:02   tremendous product I just don't think I think fundamentally though it's not as [TS]

00:20:05   compelling to the mass market as Facebook and yet the demand was there [TS]

00:20:11   from investors for it to be and they've twisted and contorted it to sort of make [TS]

00:20:19   it as Facebook as they can while still being true to what Twitter is and it to [TS]

00:20:23   me it's just they've just perverted what what Twitter should be yeah I mean I [TS]

00:20:29   think this is a couple ways to look at that I i understand that argument and I [TS]

00:20:35   agree with it for the most part but I think that their ways to to look at [TS]

00:20:39   Twitter as a product that it actually allows you to serve both of those [TS]

00:20:43   concepts serve the Twitter concept which is sort of a real-time pillar of the [TS]

00:20:48   internet you don't you don't you don't delete her from the internet [TS]

00:20:51   well if Twitter today if like ever the company disappeared just some massive [TS]

00:20:56   boldly it turns out there was a Ponzi scheme and everybody in it is broke and [TS]

00:21:00   there's no money anywhere and whatever right and every shares worth $0.01 and [TS]

00:21:04   and everybody cashes out and whatever you know the buildings empty tomorrow [TS]

00:21:10   something else would fill that void right it is something we did not [TS]

00:21:14   understand we needed out of the Internet until it existed and now that we know [TS]

00:21:19   that it exists it's impossible to deal with them so it's it's sort of one of [TS]

00:21:24   those you know sort of his cat things right I keep eating never saw her in the [TS]

00:21:30   box which you care that she didn't have her maybe maybe not [TS]

00:21:35   probably not right but now that you know it exists [TS]

00:21:38   lists there's absolutely no way that the internet exists without that because [TS]

00:21:43   this it's a it's a fundamental underpinning of the way the internet [TS]

00:21:46   works now not necessarily that every user of internet users it obviously not [TS]

00:21:51   because it's hoped he wouldn't have the problems that they're having but that [TS]

00:21:55   real-time feed influences the core internet users that drive the experience [TS]

00:22:02   for so many other people like news gatherers and newsmakers and people that [TS]

00:22:06   understand the way the internet works and the way that the world works in ways [TS]

00:22:11   that they need to broadcast or feel that they want to broadcast I mean if you [TS]

00:22:15   look at like two black labs matter movement and like dear David castan in [TS]

00:22:18   like these and these folks that are that are on the ground in these various [TS]

00:22:23   cities and and Windows body cambodia's come out and make it they get splashed [TS]

00:22:30   all over Twitter and get shared and then shared out to news sites I mean those [TS]

00:22:34   movements would lack a mi not that they wouldn't exist you know human beings are [TS]

00:22:39   resilient but it would definitely not happy amplification that they do and you [TS]

00:22:45   know that enables it right it right it is a tremendous news service it's [TS]

00:22:49   different like what Twitter does that unique is just different and unique and [TS]

00:22:53   it just measures differently than Facebook and it might end up being and I [TS]

00:22:57   thought I I honestly think this is true it might end up being less profitable [TS]

00:23:01   than Facebook but that doesn't mean this is this is when I'm getting it it [TS]

00:23:05   doesn't mean that Twitter isn't popular and can't be profitable just not [TS]

00:23:09   profitable up to expect unreasonable expectations that have been set yet [TS]

00:23:15   decided that for sure I don't think that they're ever going to reach Facebook [TS]

00:23:18   scale or if they do it'll be in a in a way we don't even see ya there was I [TS]

00:23:27   just brought it up and it's covered by a get Adobe Flash Player thing here [TS]

00:23:34   which we can get too soon anyway it was a thing from last december where [TS]

00:23:38   Williams was asked on stage about Instagram having more active users [TS]

00:23:43   Twitter and he said I don't give a shit if instagram has more users and then [TS]

00:23:48   went on to note that obviously was got the headlines but yeah there was some [TS]

00:23:55   contact the scene there but overall I think the sentiment is kind of accuracy [TS]

00:23:59   that's what they need to feel here I'll quote unquote Evan Williams it's not too [TS]

00:24:03   long [TS]

00:24:04   here's what he said it's a question of Brett versus depth why is users the only [TS]

00:24:09   thing we talked about the crazy thing Facebook has done an amazing job of [TS]

00:24:13   establishing that as the Metric for Wall Street no one ever talks about what is a [TS]

00:24:18   monthly active user I believe it's the case that if you use Facebook Connect if [TS]

00:24:23   you use an app that you logged into with your considered a Facebook user whether [TS]

00:24:27   or not you ever launched the Facebook app or went to facebook.com so what does [TS]

00:24:32   that mean it's become so abstract to be meaningless something you did cause some [TS]

00:24:36   data in their servers to be recorded for the month so I think we're on the wrong [TS]

00:24:40   path if you think and I think what you mean by that is where we as an industry [TS]

00:24:44   on the wrong path about measuring monthly active users is this [TS]

00:24:48   back to Evan waves quote if you think about the impact twitter has on the [TS]

00:24:52   world vs Instagram it's pretty significant it's at least apples to [TS]

00:24:56   oranges twitter is what we wanted it to be its this real-time information [TS]

00:25:00   network for everything in the world that happens on Twitter important stuff [TS]

00:25:03   brakes on Twitter and world leaders have conversations on Twitter if that's [TS]

00:25:08   happening I frankly don't give a shit if instagram has more people looking at [TS]

00:25:11   pretty pictures and quote and that to me is a very compelling argument and I hope [TS]

00:25:17   that that you know the fact that Evan Williams is still on the board and has [TS]

00:25:22   some influence that it's you know my big fear about Twitter is that they're going [TS]

00:25:26   to bring in somebody who is going to destroy what Twitter is good for in a [TS]

00:25:31   vain attempt to emulate Facebook right [TS]

00:25:36   yeah I mean I think that there is a solution and I'm know you know I'm just [TS]

00:25:41   a dude who writes about things right this is easy for me to say and hard for [TS]

00:25:45   anybody else to do but I think that there is a solution that solution is to [TS]

00:25:49   treat login Twitter and logged out to others to separate products that they [TS]

00:25:52   did they are starting to do that a little bit they've launched some things [TS]

00:25:57   that are fainting at that but I also feel that they haven't had a unified [TS]

00:26:01   product strategy that they've been able to stick to you for longer than a couple [TS]

00:26:04   of quarters in in quite some time so it's going to take a while to see if [TS]

00:26:08   this pans out and whoever they bring in for leadership is going to need to feel [TS]

00:26:11   the same way it's like bringing in a new library right and then you librarians [TS]

00:26:15   going to feel the same way about the way the catalog works otherwise we're gonna [TS]

00:26:18   end up with a mess again but logged in Twitter is a place for creators it's a [TS]

00:26:25   place for people that make and do and see and speak and logged out Twitter is [TS]

00:26:31   for consumers it's for its a place for people like to consume and see the [TS]

00:26:37   things that people make and take in the things that people say and hopefully [TS]

00:26:42   grow smarter or chrome or latent or just be entertained whatever you know it's [TS]

00:26:48   it's Greek laying down to distract against Meek Mill and tweeting it out or [TS]

00:26:53   whether it's the RND land that's breaking in either one you know there's [TS]

00:26:58   bliss bliss in either one and that I think that ability to treat them as [TS]

00:27:04   different things different entities and hold those two ideas in their hand at [TS]

00:27:08   the same time and services to audiences gonna be key to whether or not they make [TS]

00:27:12   it a success at scale at a large large scale do you do but I'm getting a lot of [TS]

00:27:20   people who listen don't but do you follow magic racks yeah so magic recs [TS]

00:27:26   for anybody who doesn't now it's the account is actually broke the story [TS]

00:27:30   about it existing there you go [TS]

00:27:33   graduate alright then you probably do know that yeah so magic wrecks are the [TS]

00:27:39   new tell me what magic Rex's the user count as a maid GIC capital R [TS]

00:27:44   ECS like as in wrecks like recommendations are you [TS]

00:27:48   break so magic Rex was the long story short metric ass was an experiment done [TS]

00:27:53   by the experimental division its waters Canada handful of people that do you [TS]

00:27:57   know some of them adolescence and I think it still exists but they do [TS]

00:28:00   experiments with Twitter data and some of that existed to sort of surface good [TS]

00:28:05   content like a how would we tell somebody if there's somebody worth [TS]

00:28:09   following [TS]

00:28:10   and you know you could say oh this person just get a bunch of followers but [TS]

00:28:14   that doesn't tell the whole story you know they need to be important to you [TS]

00:28:17   personally why else would you want to follow them so they came up with this [TS]

00:28:21   idea to create a Twitter account at first as an experiment that Twitter [TS]

00:28:28   account with then funnel in the context of your followers who you followed and [TS]

00:28:35   it says oh if John Salley and Jane your network followed this person you might [TS]

00:28:40   want to follow them too so it sends you would be in and it says hey John selling [TS]

00:28:44   in Jane just followed this person along with nine other people so you might want [TS]

00:28:49   to follow them and you can follow them you can click on the account I often go [TS]

00:28:52   in there and like who you know why did they follow us for something like oh [TS]

00:28:55   they just got hired by this publication right that makes sense and then they [TS]

00:29:00   also ran sort of running an experiment in the same manner on tweets so somebody [TS]

00:29:05   tweeted something that was favored by a bunch of people in your network people [TS]

00:29:09   you follow or people you interact with regularly it would then surface that [TS]

00:29:13   would you say look seven people you know [TS]

00:29:16   favorited this Tweet probably something you want to look at so that was the [TS]

00:29:20   genesis of the experiment I find it to be extraordinarily successful so I you [TS]

00:29:28   follow I get DM's from the magic Rex account and I'm just checking right here [TS]

00:29:32   looks like I got ten in the last month so I it certainly doesn't bad to me but [TS]

00:29:38   raised in the last month I've gotten one every three days and they're all good [TS]

00:29:43   it's a bunch of them this month have been about favorited tweets and most of [TS]

00:29:50   them you know it sometimes the ones that I've actually seen or it's about a thing [TS]

00:29:55   that I know about but most of the morning and they were all worth looking [TS]

00:29:59   at [TS]

00:30:00   at Lake remarkably useful for some kind of AI bots in terms of that and like you [TS]

00:30:07   said there's a bunch that are like somebody some new account is just [TS]

00:30:10   followed by you know somebody and it's also remarkable to me how quickly some [TS]

00:30:15   of them all right I actually worn my writers if we hire somebody not to [TS]

00:30:21   follow them immediately so that I can announce that writer because if writer's [TS]

00:30:26   follow them all journalism is uniquely navel gazing and insular industry so all [TS]

00:30:34   journalists follow each other and we all talk to each other and that sometimes [TS]

00:30:37   distorts what we think is important but that's a whole nother story but if they [TS]

00:30:42   all follow this writer all at once BAM then they it pops a magic wreck on all [TS]

00:30:48   my competitors and they'll know that I heard them before I'm ready to announce [TS]

00:30:51   the magic here's one for the at edge TV account and that's a new like sort of I [TS]

00:31:00   actually haven't looked at it yet but it's from the onion video but I think [TS]

00:31:04   it's hilarious actually fake parity vice sort of yeah it's like you know hipster [TS]

00:31:14   type independent journalists on you know around the world [TS]

00:31:20   dangerous situations but it's a parody but I got a couple days ago I gotta [TS]

00:31:25   edged at edge TV was just followed by Josh centers 11 seconds ago and at Matt [TS]

00:31:31   and Jessica Isner [TS]

00:31:34   11 seconds after Josh centers followed them the magic tricks account sent me a [TS]

00:31:39   diem and said hey this you know Josh attention to this account right this guy [TS]

00:31:44   from you know the guy who's the editor at tidbits now and mat Honan and 2003 [TS]

00:31:51   media people I follow all followed it you might want to know and I did I [TS]

00:31:55   thought it was it was worth the thing that I'm giving out though is that the [TS]

00:32:00   data that makes magic Rex work thinking and that whatever information they have [TS]

00:32:05   if they could show me ads at about the same pace show me 10 of a month but have [TS]

00:32:12   them be as [TS]

00:32:13   arresting to me as as these are that's gold that is absolute positive gold like [TS]

00:32:19   they they're obviously finding things that I think are interesting and i think [TS]

00:32:23   that I think that their potential is clearly there that they could sell me [TS]

00:32:28   things that I would be interested in [TS]

00:32:30   well you know that adds that the thing about Twitter ads is that they're [TS]

00:32:33   actually really good already late lot of people don't know this because the [TS]

00:32:38   company itself is aligned on the whole because of its lack of user growth [TS]

00:32:42   although you know as we are your detached on those metrics can be argued [TS]

00:32:47   against rate strongly you know daily active users a month yet but they're [TS]

00:32:53   maligned because those metrics have been established and they are what they are [TS]

00:32:56   but their ads and monetization departments actually outperform the [TS]

00:33:03   company significantly outperform very loosely there but they perform an [TS]

00:33:08   outsized manner considering how many users they have and so if they actually [TS]

00:33:12   were able to solve these are growth problem or find a different way to count [TS]

00:33:16   those users people who viewed embedded tweets for instance included in monthly [TS]

00:33:19   active users that sort of thing if they were able to fix that for the market I [TS]

00:33:23   think it out it would actually go insane because the Twitter ads department which [TS]

00:33:29   is the revenue department just led by Adam Bain whose by the way one of the [TS]

00:33:32   front-runners for CEO news is actually really really well performing and that [TS]

00:33:38   the ads there are served up it with intelligence however I agree with you [TS]

00:33:44   that they could be much much better if I got an ad that I know was personalized [TS]

00:33:49   like magic Rex I feel it would be even more effective but you know I'm no party [TS]

00:33:54   in that department I agree with you though that could be a good concept the [TS]

00:33:58   potential is clearly there yeah I mean you magic Rex actually just briefly [TS]

00:34:02   magic tricks was actually integrated into the main Twitter product like it [TS]

00:34:06   was absorbed into the main product as of late 2013 I think sometime into the if [TS]

00:34:12   you don't have better if you've never heard of the account but you've gotten a [TS]

00:34:16   notification that says Asian you know this person was just followed or you [TS]

00:34:20   know you should look at this to eat that's built off of that magic Rex [TS]

00:34:24   experiment they sort of folded event [TS]

00:34:26   but I of course still follow the account and I get the diem directly actually [TS]

00:34:30   like it that way better than a notification tip of the tip of the day [TS]

00:34:34   for those of you haven't tried it especially I would I think it's like I'm [TS]

00:34:38   getting a lot of people listen to show early me and don't really don't really [TS]

00:34:42   even know what the main Twitter experiences like because we all used to [TS]

00:34:45   repot right or Twitter affect you know i i nothing like that would surface for me [TS]

00:34:52   if I weren't following the magic tricks account right exactly platform agnostic [TS]

00:34:57   which is winters at its best but no decision to anyway speaking mad let's [TS]

00:35:05   thank the first sponsor of the week and it's a long long time friend of the show [TS]

00:35:09   back sponsoring the show again [TS]

00:35:12   lynda.com ly and the dot-com lynda.com is in a knot on line learning you go [TS]

00:35:22   there and you can learn all sorts of creative stuff 3,000 courses over 3,000 [TS]

00:35:30   courses on topics like web development photography visual design user interface [TS]

00:35:37   design graphic design and business business stuff to anything just about [TS]

00:35:42   anything you can learn in the modern world lynda.com has courses on it just [TS]

00:35:48   even just software training Excel Word Press Photo Shop all of their courses [TS]

00:35:54   are taught by experts and new courses are added to the site every week and I [TS]

00:35:59   cannot emphasize how true this is like when they've been sponsoring before I go [TS]

00:36:03   and check it out the new stuff that they had every week is just unbelievable [TS]

00:36:07   whether you want to set new financial goals where you want to further your [TS]

00:36:11   career you want to start a new career just learn a new skill for a hobby [TS]

00:36:15   lynda.com is an absolutely tremendous way to learn to do this now here's the [TS]

00:36:21   thing you can sign up for a free 10 day trial by visiting lynda.com ly and da [TS]

00:36:28   dot com slash the talk show and you will get on limited access to every course on [TS]

00:36:36   lynda.com to access to view the tutorials [TS]

00:36:39   you could do it I'm tablets you could do it on the desktop web browser use your [TS]

00:36:46   iPhone Android whatever you got ten days and you could just be you at all [TS]

00:36:50   consume as much as you can in the 10 day trial that's how convinced they are that [TS]

00:36:54   if you just get started and give it a shot and do it for free [TS]

00:36:58   that you are going to sign up really can't emphasize how great this is really [TS]

00:37:04   really great stuff i've i've learned a lot I did the Lightroom wine and like [TS]

00:37:10   I'd change me from being somebody like a trained monkey using Lightroom taxi [TS]

00:37:14   feeling like a photographer great great stuff so here's the deal go there [TS]

00:37:21   free debt free trial lynda.com / the talk show and go learn something now my [TS]

00:37:27   thanks to Linda without so here's the other thing about Twitter before we move [TS]

00:37:34   on from Twitter so the problem that I did the bigger problem I see with [TS]

00:37:38   Twitter or the immediate problem I see with Twitter is that their stock is in [TS]

00:37:41   freefall now maybe free falls a little dramatic but it's significantly down its [TS]

00:37:49   down below I think it's still haven't checked since the last time I looked but [TS]

00:37:53   it's now it's down below the IPO level which is dangerous dangerous meaning [TS]

00:38:01   that they are obviously the lower stock drops the more likely it is that [TS]

00:38:07   somebody is going to buy them [TS]

00:38:09   it opened at 41 and it's currently at 27 right and I think so I think it's a [TS]

00:38:14   market cap of around nineteen billion some 17.89 according to just four eyes [TS]

00:38:19   so then add a little premium because you've got a premium so you could [TS]

00:38:24   somebody could probably acquire Twitter you know call it a hostile takeover for [TS]

00:38:28   around 20 billion and it might that mean you know if this if the trend continues [TS]

00:38:34   that number gets lower and lower and that's eventually it's going to reach a [TS]

00:38:37   point where that's going to happen right at its inevitable if the stock keeps [TS]

00:38:42   dropping [TS]

00:38:42   that somebody is going to buy them and I i asked on Twitter the other day who and [TS]

00:38:49   the companies that popped to mind for me immediately Facebook Google Microsoft [TS]

00:38:53   somebody else had a good one that I didn't think of Apple obviously could [TS]

00:39:00   because they had the money I don't think Apple would so I would drop out from the [TS]

00:39:04   discussion immediately i dont the Apple would see any interest in on Twitter no [TS]

00:39:09   I don't think so just doesn't want to just doesn't make sense [TS]

00:39:12   break other than I had before and never made sense to me [TS]

00:39:20   one thought is that maybe this would be a good thing because if if somebody [TS]

00:39:24   bought Twitter and left them alone and let them be Twitter than all of these [TS]

00:39:29   pressures that are unreasonable are gone on the other hand a lot of times [TS]

00:39:36   companies by smaller companies and rank them more often than not they do it is [TS]

00:39:44   when it doesn't happen like with vying for instance like Twitter but fine wines [TS]

00:39:48   actually doing really well and i think is a super super cold and it's much [TS]

00:39:52   different than when they bought it but still very need they didn't react but [TS]

00:39:55   when that happens or all surprised and elated race I think the average company [TS]

00:40:01   targets acquired is gonna get matched up in some way to fit the revenue and and [TS]

00:40:06   I'll look at the parent company from it [TS]

00:40:10   yeah and Vine is interesting I don't really use fine I should say I don't [TS]

00:40:14   obviously know what it is but it it was news to me that that there are maybe [TS]

00:40:21   there's not as many but in a way that there are professional youtubers there [TS]

00:40:27   are professional find people you know people who were doing you know who's [TS]

00:40:32   buying accounts do have enough followers and it can charge enough for sponsored [TS]

00:40:37   posts you know it [TS]

00:40:41   I know it sounds like lingo but it's you know it's not a bad term native content [TS]

00:40:46   and other words you have a lot of fun followers and a sponsor page you to do [TS]

00:40:52   it six second fine for the you know featuring their product and you know it [TS]

00:40:58   if you're good you know you and your [TS]

00:41:00   you have all these followers because your visor funny you make a funny line [TS]

00:41:04   featuring coca-cola and everybody's happy right you're you're you know it's [TS]

00:41:09   it's that win-win-win virtuous cycle of you know I know native content again it [TS]

00:41:14   sounds like some kind of weird business development term but when it works it's [TS]

00:41:18   really great because the video is just as funny as your other stuff you you can [TS]

00:41:22   acknowledge that you put it in a you know a hashtag on the comment that this [TS]

00:41:25   was sponsored so there's no you know you're not trying to hide it but your [TS]

00:41:30   followers are happy because it's another funny video and the sponsors happy [TS]

00:41:33   because you know you know two million people who follow you are 500,000 people [TS]

00:41:38   or whatever had their product in front of them right right absolutely and I [TS]

00:41:43   think that's that's the way that most voters are making any money if they are [TS]

00:41:47   currently Twitter actually bought a company called niche which it uses to [TS]

00:41:52   sort of peres miners with brands for advertisement that it basically be [TS]

00:41:56   created on buying posted online and then it gets used in an ad on Twitter vine [TS]

00:42:01   has very little to do with that they actually are not involved in monetizing [TS]

00:42:04   any binders stuff at all they basically make the tools and diviners do the rest [TS]

00:42:10   at least that's what the current the way currently works but twitter is [TS]

00:42:13   definitely using some of that to their advantage there saying hey look we've [TS]

00:42:17   got this ad said and we've got a buying right like you can make a buying and [TS]

00:42:22   tweet that out promote that and then people will watch it there to watch it [TS]

00:42:26   on buying and you'll get the natural uplift of those you know millions of [TS]

00:42:30   followers of that particular viner and some of these fighters are bona fide [TS]

00:42:35   celebrities I mean talking screaming teenage girls thousands in a conference [TS]

00:42:40   waiting to see them celebrities is or not by any means like flash in the pan [TS]

00:42:45   weird little pigeonhole celebrities these are genuine as what we would think [TS]

00:42:50   of a movie star [TS]

00:42:52   in like the you know they had a llamar movie star fashion this is the modern [TS]

00:42:57   equivalent you know Brad Pitt is not Brad Pitt to twelve to fifteen year olds [TS]

00:43:02   you know these designers are that's the Brad Pitt that's their their their idol [TS]

00:43:07   today in the the great news is they're way more accessible than Brad Pitt was [TS]

00:43:11   so they can generate much more buzz and theoretically earn a living at it and [TS]

00:43:16   and keep going down that path towards whatever their final goal is a celebrity [TS]

00:43:21   have a link I will put it in the shona I've actually meant to post this daring [TS]

00:43:27   fireball that I didn't finish the article and this is a good reminder to [TS]

00:43:33   me to finish it after we do this but it's fascinating it's July 31 so it's [TS]

00:43:39   just like a week old article from Vanity Fair by Richard Lawson and he went to [TS]

00:43:47   VidCon the IDC oh and in Anaheim which is like we're all of these YouTube [TS]

00:43:56   Sandvine celebrities 200 of them are two hundred of them are considered [TS]

00:44:01   millionaires that they're making over a million dollars a year I guess is what [TS]

00:44:05   their definition of millionaires but anyway lot of money [TS]

00:44:08   serious celebrity and this is where their fans got to meet them and it's the [TS]

00:44:13   picture is just you know it looks like the modern-day equivalent of you know [TS]

00:44:18   like when the Beatles came to America sixties no I mean it's no no yes I day I [TS]

00:44:24   it's not just it's not just thousands of teenagers its thousands of teenagers in [TS]

00:44:29   ecstasy [TS]

00:44:30   you know they are you going to put it is so fun is the modern world and of course [TS]

00:44:38   they're all have iPhones everything it's rare to find a reader actually the [TS]

00:44:46   doesn't use the camera quality know about the sense but you know the fact [TS]

00:44:52   that this is where celebrities are today it's you know and and the advertisers [TS]

00:44:56   are smart they're not going they're they're not behind people like me who [TS]

00:45:00   you know [TS]

00:45:01   rocketing towards old age are are old but the marketers are smart and more or [TS]

00:45:06   less so that's why you know a company like cocaine you think wow wow that's [TS]

00:45:09   pretty interesting that it established you know the you know coke is arguably [TS]

00:45:13   like the establishment of the marketing and advertising world that they're [TS]

00:45:17   already doing this well of course they are because like that you know they know [TS]

00:45:21   that if you want to reach teenagers and of course coca-cola wants to reach [TS]

00:45:26   teenagers if they don't they're they're screwed what you don't do that on you [TS]

00:45:31   don't do that on TV and it's you know and that TV as the main place for like [TS]

00:45:37   an advertiser like Coke to reach teenagers spans generations plural I [TS]

00:45:43   mean like by the time you and i were born that was already the case it was [TS]

00:45:47   already the case you know Don Draper dreamed up the like to sing the world of [TS]

00:45:53   coke before I was born right that's where I was born where where TV was the [TS]

00:45:58   primary thing for that so it's very very easy when when something like TV has [TS]

00:46:03   been established as d medium to reach teenagers for you know entire lifetimes [TS]

00:46:09   of the people in the industry right now is very easy to to let that sort of [TS]

00:46:14   subtle in like summit but it's not i mean like my son my eleven-year-old son [TS]

00:46:19   he doesn't he hardly watches any broadcast TV at all and on his own he [TS]

00:46:24   watches not it's only like one where as a family and we decide to watch [TS]

00:46:28   something that he is exposed to and I honestly I I don't think he understands [TS]

00:46:33   the concept of a channel I really don't because it's even when we do I to [TS]

00:46:37   broadcast TV it's all through the TiVo like I i've talked about I did I don't [TS]

00:46:42   think he really understand the idea [TS]

00:46:44   when you get cable TV you have you know here's your 80 channels to choose from [TS]

00:46:49   and you know and you have to watch what you what you're watching when they put [TS]

00:46:54   it on the big things like the lack of on demand that the concept of my daughters [TS]

00:46:59   could have no concept at all is even when we let her watch stuff on her iPad [TS]

00:47:04   League easily meet with their if she wants to watch something will let her [TS]

00:47:08   watch a movie and if she's watching a movie that movie I found it very [TS]

00:47:13   interesting movie freak but that movie is the temporal aspects of it are [TS]

00:47:18   permeable to her in other words she just watches the bits that she wants to watch [TS]

00:47:23   sometimes you watch it all the way through if we put it on the TV series [TS]

00:47:27   like the Apple TV to put it on the TV show watch it beginning to end and [TS]

00:47:30   shield she loves movies which I'm very happy about she's been asked me to watch [TS]

00:47:34   Batman which I'm putting myself on the back about the TV Batman not some [TS]

00:47:38   cartoon and she's three I probably shouldn't but let's just leave that [TS]

00:47:42   parenting discussion but he that linearity of the movie she just jumps [TS]

00:47:51   back and forth Rachel watch the bits that she wants to watch it there [TS]

00:47:54   something scary should skip it if there's something that funny bit that [TS]

00:47:58   she wants to watch again she just drag your finger across the slider and she [TS]

00:48:01   comes back so it's it's not only the lack of channels on demand nature but [TS]

00:48:06   also the linearity of it you know where we are we were used to watching [TS]

00:48:10   something that lasted an hour and we were happy about it at BHS rewind and [TS]

00:48:15   watch it again or whatever but that is gone gone gone and find as a part of [TS]

00:48:20   that because it's six seconds and you build your own TV channel by following [TS]

00:48:24   the people that you want and by by telling it what you like and letting it [TS]

00:48:28   build a channel for you things like that and then that's your TV watching vying [TS]

00:48:33   for 10 minutes right and you can get you watch somebody's creations watch a bunch [TS]

00:48:38   of these creations tied together and that's a quote unquote program that [TS]

00:48:43   that's been built for you out of your tastes and so when it comes time to tell [TS]

00:48:47   them oh no you're supposed to let somebody else determine what you want [TS]

00:48:51   were supposed to watch it supposed to like and you're supposed to let them do [TS]

00:48:53   that for hours on end I just think that's going to be an incredibly tough [TS]

00:48:56   concept [TS]

00:48:57   I'm yeah so tons of money enormous celebrity and it's all happening on [TS]

00:49:03   YouTube by and I thought is very very interesting i mean clearly I don't think [TS]

00:49:08   mine is as big as YouTube you know in any sense even in like the literal sense [TS]

00:49:13   of how long the videos can be but it's the way that violent featured so [TS]

00:49:19   prominently in in this story of these VidCon celebrities in the fan to follow [TS]

00:49:24   them really opened my eyes to the fact that Twitter has a real gem by owning [TS]

00:49:29   them whether they figure out a way to make money from buying or not it just [TS]

00:49:34   reemphasize is my circling back to these hey if their stock keeps circling down [TS]

00:49:39   somebody's gonna buy them because somebody is gonna see that this is a [TS]

00:49:43   tremendous thing down right and and and will they then will they then keep the [TS]

00:49:50   reasons why it is tremendous and and sort of improve it or will they screwed [TS]

00:49:54   up I mean look at you know Facebook and Instagram there's one where I love [TS]

00:50:00   Instagram really do Instagram is one of the few social things that I use really [TS]

00:50:04   like it and when Facebook bought them my heart sunk as I thought this is why i [TS]

00:50:09   guess i dont evn I don't use Facebook I really don't see the appeal of it I [TS]

00:50:13   don't like you know I don't like lots of things about it they're gonna record and [TS]

00:50:18   if I didn't know that Facebook bought Instagram I as of today [TS]

00:50:22   years down the road I have no it would have no idea they don't foresee any kind [TS]

00:50:27   of Facebook sign in its everyday everything every way that the that the [TS]

00:50:33   app in the platform have evolved since then have been all to me just purely [TS]

00:50:38   Instagram me you know to make up an adjective it all feels true to what it [TS]

00:50:44   wanted to be right so I am a big fan of its too and I think a lot of it comes [TS]

00:50:49   from the fact that that Mark Zuckerberg did leave Kevin system in charge and he [TS]

00:50:56   gave him you know sort of the ability to execute on the plans that he had already [TS]

00:51:00   had with minimal fuss and I think they kevin's actually a pretty good thinker [TS]

00:51:04   you know [TS]

00:51:05   in terms of the stuff he cares if it's not it's not a situation where he's [TS]

00:51:09   trying to maximize the Hisar away from the user's at every turn instead it's [TS]

00:51:14   you know what's right and there's there are people that are able to do that but [TS]

00:51:19   there's very few people who are able to do that in the face of billions of [TS]

00:51:22   dollars worth of you know money and revenue and everything else right so [TS]

00:51:27   he's part of Facebook now but still has managed to carve out a very unique spot [TS]

00:51:31   for Instagram and keep it keep it good which is a great thing why the hell do [TS]

00:51:37   you think they don't have a native iPad up focus i mean i think is about focused [TS]

00:51:43   I think that they obviously they have all the engineering resources they could [TS]

00:51:46   ever won right so they could hire 50 engineers today to build a great need of [TS]

00:51:51   iPad up and it would display our Instagram photos and everything so it's [TS]

00:51:55   not that they don't have the resources I think it's a matter of focus in terms of [TS]

00:51:58   the Instagram works for a variety of reasons but one of the major reasons it [TS]

00:52:04   works is actually because of the way it's basically structured await the way [TS]

00:52:09   the feed works you scroll one picture that time you look at one thing at a [TS]

00:52:12   time its goals by and I mean I'd used as I'm sure you haven't used a half dozen [TS]

00:52:17   different iPad apps to browse Instagram and that's fine but the it does not bear [TS]

00:52:26   any anywhere near as compelling you're sort of presented with a bunch of [TS]

00:52:30   pictures that feel less valuable in a grid right whereas when you're scrolling [TS]

00:52:35   down your Instagram p each one feels like it has merit and value and you know [TS]

00:52:40   it sure you go by quickly cuz you're not interested but the ones you are [TS]

00:52:44   interested they they take up your whole screen they feel very front and center [TS]

00:52:47   so will they do it probably but I can understand the reluctance you know I the [TS]

00:52:54   way I would imagine doing it and I know that in general for most apps take your [TS]

00:53:00   iPhone design and just blow it up to fit iPad screen is not a good design for an [TS]

00:53:06   iPad [TS]

00:53:07   I think Instagram is a rare case where it might be you know and and make it so [TS]

00:53:13   that you know i i maybe even just like the phone make it so that it's it [TS]

00:53:18   doesn't rotate make it so that you have to hold the iPad vertically and you just [TS]

00:53:22   scroll down and they fit in that way it just makes the photos bigger that's [TS]

00:53:26   right I wonder and I have no idea but I went on the other hand they just may be [TS]

00:53:30   the IRA's photos right I wonder if such crappy res for so long has stopped them [TS]

00:53:37   and now they're up in preparation [TS]

00:53:39   I thought that too maybe maybe it's just because you know that the resolution [TS]

00:53:43   wasn't yet big enough to have to get ahead and they did that recently they've [TS]

00:53:46   increased the size what is the new size is it like a good question I think it's [TS]

00:53:51   a 10 20:48 bat 2488 something like that [TS]

00:53:54   pretty big at least compared to where they were and it certainly big enough to [TS]

00:53:58   make a fine JPEG that would actually be pixel for pixel on an iPad yeah which [TS]

00:54:07   maybe maybe not be my only other thought is maybe they've tried it and it just [TS]

00:54:13   doesn't feel right and I'm imagining that it would feel just great but that [TS]

00:54:17   it doesn't so maybe I don't know but at this point I mean if they hadn't tried [TS]

00:54:22   it I would be so whether or not obviously tried it so sorry but yes [TS]

00:54:31   there is going you know companies staying inside of the company's think [TS]

00:54:36   that's a good example but as to what company's culture works for that you [TS]

00:54:42   know it's very few I mean you could visibly see Facebook buying them and [TS]

00:54:47   leaving them alone [TS]

00:54:48   rate like that they have proven obviously that they have the ability to [TS]

00:54:52   do that and in not take it as like a matter of pride that they have to fuck [TS]

00:54:57   with it as I think that sometimes it just comes down to that you think that [TS]

00:55:00   Silicon Valley super rational all the stuff but you know you go play smart [TS]

00:55:04   people human so you get those egos in there were like oh no I got my stamp on [TS]

00:55:08   this thing and [TS]

00:55:09   and they muck it up so you you could conceivably see Facebook as a company's [TS]

00:55:15   Rd proven that you know Mark or whoever whatever p.m. is in charge of those [TS]

00:55:19   products doesn't have that ego driven approach and you can see hey maybe they [TS]

00:55:25   could buy it leave it alone [TS]

00:55:27   you know and they certainly have the money just a matter of whether or not if [TS]

00:55:30   it's with their overall strategy but given that they've got it before the [TS]

00:55:36   whatsapp I would have probably had a far less inclination to say that they'd buy [TS]

00:55:41   it but now that they've but what's out by Stephanie actually more possibilities [TS]

00:55:45   to me the top tits if I had to bet it would be a bidding war between Facebook [TS]

00:55:53   and Google and Facebook to me it almost seems a little more likely cause maybe [TS]

00:55:58   Google's a little gun shy now about social I don't know maybe total left [TS]

00:56:07   they lost all direction on Google+ and I think vic I don't know why but left I'm [TS]

00:56:13   not going to you know make assumptions that I don't know you know jack about [TS]

00:56:17   but I do know that they have been planning to do that stuff that they did [TS]

00:56:21   with Google+ for like a year you know the spinning out of photos in and [TS]

00:56:25   removing it from a lot of their primary products and stuff like that we reported [TS]

00:56:29   on that a year ago and people you know obviously got really mad at us and told [TS]

00:56:32   us relying came out in droves but it was told the doctor what we reported they [TS]

00:56:39   were planning on doing and it's the right it was the right move because it [TS]

00:56:42   felt intrusive it wasn't working [TS]

00:56:44   it wasn't providing them any social uplift on usage of their products and it [TS]

00:56:48   actually did do what it needed to do which is create a single sign-on service [TS]

00:56:54   that allows them to get more users using Google products in it specially search [TS]

00:56:59   while signed in [TS]

00:57:00   because not only can they provide them a better experience through Google now [TS]

00:57:03   which is fantastic but they can also of course the more accurate ads and gather [TS]

00:57:09   more data on them whether you feel great about that or not is up to you but [TS]

00:57:12   that's the that was the thought process and that worked as far as the social [TS]

00:57:18   stuff that was like six brainchild so I think when he [TS]

00:57:22   and whether it was causation correlation I don't know you know what caused what [TS]

00:57:27   but when he left that stopped you know that was done as of that moment so I [TS]

00:57:33   don't think that he was still there [TS]

00:57:36   turned off by it because it should cost them a bunch of money but they have a [TS]

00:57:40   bunch of money and it's it's worth it was it was worth it I mean if there's no [TS]

00:57:44   way to calculate it but if I'm sure somebody Google is done the math and [TS]

00:57:48   said well we got you know eight hundred million more signed in users or whatever [TS]

00:57:53   over the course of a year or two years and that's totally worth it [TS]

00:57:57   way upsets the money that we spend I don't know somebody that there's [TS]

00:58:00   probably done some math but aside from all the math aspect I think that they [TS]

00:58:05   didn't see that as like their bid to combat Facebook and that's that's where [TS]

00:58:11   you get in these arguments about people that know they're trying to be Facebook [TS]

00:58:14   and i'd never ever thought it was about that I don't think anybody was really [TS]

00:58:18   really smart but it was about them beating Facebook or whatever the case it [TS]

00:58:22   sort of was about other people owning the social channel and all the data [TS]

00:58:26   involved right and so they didn't want to be left out of the cold on that but I [TS]

00:58:31   think that if you look at it that way then you could say oh well they could [TS]

00:58:35   try again with a different thing like Twitter may be right and you know maybe [TS]

00:58:39   they get all the data that they need from Twitter without having to actually [TS]

00:58:43   tell anybody oh you gotta log into Google right and i think that if you go [TS]

00:58:48   back to Twitter being a real-time component of the web then it becomes [TS]

00:58:53   much more clear why they might want it [TS]

00:58:56   vs oh it's their new social initiative instead it's so it's a pillar of the [TS]

00:59:01   internet and Google searches another pillar so if such as one pillar and [TS]

00:59:07   real-time is another pillar you don't then they've got into out of whatever [TS]

00:59:11   however many animal now but there are several things that sort of have to [TS]

00:59:17   exist for the web to exist and obviously searching indexing is one of them and [TS]

00:59:20   Google's got that and it's real time as another one they see this as an [TS]

00:59:24   opportunity grab that that's why I think to buy it now for social necessarily you [TS]

00:59:28   know [TS]

00:59:29   no agreed and I you know I think it makes total sense for example and I [TS]

00:59:35   don't think it was rushed I think it's so polished and it makes so much sense [TS]

00:59:38   but just the way that they've spawned Google photos into a standalone product [TS]

00:59:42   it it just makes sense in it it it is good for people who worry you know in [TS]

00:59:48   the Google ecosystem here you sign up for this thing and you know you install [TS]

00:59:53   this app maybe if you're on an Android phone you do you happen sorry there and [TS]

00:59:59   you sign in with your Google account and now all of your photos are in you know [TS]

01:00:04   in this one thing here's where they all are enter on all your devices and we're [TS]

01:00:08   gonna do these compelling a I dunno recognition things on the content of the [TS]

01:00:14   photos and and and that more or less the end of the story right and then you can [TS]

01:00:19   search for them and you can say you can you know they've got these cool features [TS]

01:00:23   are you can search for things like you know winter and it will find fractures [TS]

01:00:27   or is it something you know sounds almost too good to be true and it seems [TS]

01:00:32   you know a lot of people in it seems to work really well in reality and that's [TS]

01:00:38   the end of the story with that makes sense to offer you know regular people [TS]

01:00:43   that just right you know it's a value proposition is clear and just was never [TS]

01:00:49   the case when the photos were wrapped up in Google+ it always seemed like it was [TS]

01:00:54   a little bit like facebook in a little bit like a photo library a little bit [TS]

01:00:58   you know and and a little bit of this and a little bit of that and trying to [TS]

01:01:03   be more than one thing as opposed to hear Google photos all of your photos [TS]

01:01:07   it's just like Gmail gmail is to your email here's the thing that's like that [TS]

01:01:12   to your photo library where it is [TS]

01:01:14   anyway speaking of photos let me take a break here in thank our our second [TS]

01:01:20   sponsor and it is our good friends at fracture so we've been talking about [TS]

01:01:25   digital photos fracture is all about taking photos and making them analog [TS]

01:01:30   right you take your photos and memories they're trapped somewhere way down in [TS]

01:01:35   their Instagram feed or they're in your iCloud photo library or Google photos or [TS]

01:01:39   whatever and all you ever do is see them on your phone or on your tablet or [TS]

01:01:43   something like that you see them on these screens [TS]

01:01:45   boy it's really nice to have your photos in a real-world hanging on your wall put [TS]

01:01:51   them up you know going up the steps put on the shelf in your office desk [TS]

01:01:57   somewhere where their tangible and analog with your photos that mean the [TS]

01:02:02   most here what fractured does if you listen to the show regular you heard me [TS]

01:02:08   talk about it before they take your photos and they print them directly on [TS]

01:02:12   glass piece of paper stuck to class I don't know they've got some kind of [TS]

01:02:16   magic process where they take class and that's what the actual images printed on [TS]

01:02:22   it is a very very compelling physical artifact it is really really great I [TS]

01:02:31   don't know what to say cuz they keep sponsoring a show here's the thing [TS]

01:02:33   they've they've written me they keep my turn to show people keep going there [TS]

01:02:37   following my advice doing this and buying fractures and then they keep [TS]

01:02:41   buying more like you might think how come every single week I listen to the [TS]

01:02:45   show [TS]

01:02:45   fracture is sponsoring the show I worry that it gets repetitive but here's the [TS]

01:02:49   thing people keep buying these photos and I can't say enough good things I [TS]

01:02:54   mean it sincerely from the even if they said you know what we love you you you [TS]

01:02:58   know you've brought so many great customers but you know we're not going [TS]

01:03:00   to sponsor the show for a lot I would still recommend fracture to anybody who [TS]

01:03:04   wants to get photos printed you want to get your photos printed it it's it's [TS]

01:03:08   just great [TS]

01:03:09   it is so fantastic go there check them out they have sizes that range from [TS]

01:03:13   little you know I don't like three by three or four by four all the way up to [TS]

01:03:18   massive like 23 by 27 inch [TS]

01:03:21   really really big big pieces of glass go to their website is fracture me.com and [TS]

01:03:31   the code is daring fireball and that's good for 15% off your first order and [TS]

01:03:40   the prices are already great so you're saving money on what's already agreed to [TS]

01:03:44   also go to fracture me.com and remember the code during fireball if you haven't [TS]

01:03:48   yet go print out a couple of your photos from your vacation or whatever you've [TS]

01:03:52   done this summer I thanks to take photographs taken want it to be a [TS]

01:04:04   professional attire for what do you think I knew there was a loaded question [TS]

01:04:11   what are your opinions [TS]

01:04:13   here's where I'm going with that I'm going to parlay from from the fracture [TS]

01:04:17   thing to talking about the photos out from that which i'm sort of formulating [TS]

01:04:25   my opinion on I'm a very slow thinker in general I don't know if you've ever [TS]

01:04:29   noticed a deliberate let's see let's say you're deliberate and I i four years [TS]

01:04:35   used Lightroom and I actually still have you know all of those years my my photo [TS]

01:04:45   library from those years is all in Lightroom but you kind of force myself [TS]

01:04:53   to give photos a really good try I don't have Lightroom installed on my right now [TS]

01:05:03   I'm back yet I'm going I'm actually about it at some point this summer I'm [TS]

01:05:06   going to break down and go back to my room at least just have my library there [TS]

01:05:11   a Twitter conversation I had with doctor wave [TS]

01:05:20   from Pixar yea yea michael johnson who is easy music he's a better photographer [TS]

01:05:30   than I am but similar to me we're we're we're we're not you know we're not pros [TS]

01:05:35   he's he's you know he does software Pixar but we actually even have the same [TS]

01:05:39   camera and we have a similar liking for fast prime lenses and you know we just [TS]

01:05:47   shoot the same way which is the way you get a couple of good photos is if you're [TS]

01:05:51   going to take a nice camera to shoot lots and lots and lots and lots and lots [TS]

01:05:54   and lots of photos and then you import them and you find you know you grow up [TS]

01:06:00   you literally just throw most of them away finding any old days we used to say [TS]

01:06:03   film is cheap but in the longer plays explains even more now but right and if [TS]

01:06:09   you watch if you watch what I've talked about this couple weeks ago where it's [TS]

01:06:13   it's like I really I cannot wait for professional photographers to switch to [TS]

01:06:16   mirrorless cameras because I find it so annoying at like news event sports or [TS]

01:06:22   like president of you know president out of state is making a statement or [TS]

01:06:28   something like that and you hear the professional photographers thats this [TS]

01:06:31   machine gun like like like like like just shooting you know whatever however [TS]

01:06:36   fast the cameras can go per second which is getting to be extraordinarily fast [TS]

01:06:40   you know [TS]

01:06:41   10 12 shots per second nonstop to get what one photo to a company news story [TS]

01:06:48   but that's what you do because digital's cheap anyway to me like room has all [TS]

01:06:54   sorts of features that are meant to support that sort of workflow where you [TS]

01:06:58   can just go through and just forget the key if its acts or whatever but you [TS]

01:07:03   don't have a modifier you just keep going higher and you can just mark [TS]

01:07:06   photos for deletion and it doesn't sound up bracket i think is the default but i [TS]

01:07:12   dont member with the kind of to look it up but more or less than my workflow and [TS]

01:07:18   maybe there's other ways to do it is you go import let's say three hundred photos [TS]

01:07:22   into Lightroom [TS]

01:07:23   and you just start going through them and you know you find my first cut is [TS]

01:07:28   just throw out the ones I don't wanna bother with and I just go through with [TS]

01:07:32   arrow keys to go you know through the photos and one key to just marked for [TS]

01:07:36   deletion and it doesn't even delete them it just like a special flag like you [TS]

01:07:40   want to delete the Senate Dems out the photo but that way you're not waiting [TS]

01:07:44   for the disc to do anything it's just like a little you know one little piece [TS]

01:07:48   of medidata database and you can go really really fast and Lightroom I was [TS]

01:07:54   thinking star rating [TS]

01:07:56   tax rate it makes it as easy Tiger Xing out the photos and it's it's like the [TS]

01:08:03   real-world version of your big stack of photos and you just start flipping [TS]

01:08:07   through and you put them into columns keepers and you know here's the trash [TS]

01:08:12   can you literally used to do that with a context she just X out the ones who [TS]

01:08:16   didn't want to bother looking at it exactly right that would be the old way [TS]

01:08:19   would be the contact sheet yet and it's you know if you've ever watched you know [TS]

01:08:23   are you probably did it since you were shooting film and you were actually a [TS]

01:08:26   pro like a grease pencil and just literally X amount bottom line for me is [TS]

01:08:34   the problem with photos is there's no way to do that it's it's photos to me is [TS]

01:08:39   funded this is the inside I've come to is that fund photos is fundamentally [TS]

01:08:43   built around a much more consumer minded mindset which is that most of the photos [TS]

01:08:49   you take you want to keep and you know whether that based on coming from the [TS]

01:08:54   phone world you know where you don't even know you can do burst mode and you [TS]

01:09:00   know I'm sorry but if you look at like my daughters iPod she's got a hundred [TS]

01:09:08   and fifty thousand sophie's on it and I don't think that's ever gonna change in [TS]

01:09:12   a mean that the selfish thing for sure is something where people take a ton of [TS]

01:09:18   photos before they find one that they'd like to see my wife do it you know and [TS]

01:09:22   she's not even a huge silvery takers super into that but every once awhile [TS]

01:09:26   she likes to send it to a friends like shit makeup on this new thing and she [TS]

01:09:31   takes a ton and then picks one right but she still takes that ton [TS]

01:09:35   so yeah I think that it's not just pros I think a lot of people I think if [TS]

01:09:41   they're thinking is that is people taking one precious photo and being done [TS]

01:09:47   at the wrong phone shoot so fast but now you know they used to just like Oh [TS]

01:09:52   getting one out of them was a chore but now it's like bbm pin as you as you [TS]

01:09:57   mentioned with the person everything yeah and it just doesn't support that I [TS]

01:10:01   feel like any other thing too as I kind of feel like they should not just should [TS]

01:10:06   support it because I want to use it but they should support it because I feel [TS]

01:10:10   like my honest opinion it's a good thing to encourage people to do to take lots [TS]

01:10:15   of photos to try you know and that that's how you get one or two that are [TS]

01:10:19   really good don't try to if you want to get like two really good photos from [TS]

01:10:23   your kid's birthday party don't don't sit there and try to aim up one or two [TS]

01:10:28   good ones take 60 70 80 pictures and then go look through them on a big [TS]

01:10:33   screen as you can get and see which ones actually came out good and I feel like [TS]

01:10:37   the apt just does not support that I am wondering is that there's no way and [TS]

01:10:43   this is on a new iMac so it is I wouldn't call it slow and I don't have a [TS]

01:10:47   huge library of 20,000 photos in there so I wouldn't call it slow and you know [TS]

01:10:54   it imported my old iPhoto library fine but it's it's not that fast and it [TS]

01:11:00   always seems to do the wrong thing when I delete like actually just have to [TS]

01:11:03   delete a photo to delete it and just hitting the delete key doesn't work has [TS]

01:11:07   that brings up a warning dialog you sure you want to delete it safe to come and [TS]

01:11:11   it isn't too bad its command delete isn't too bad [TS]

01:11:15   which is immediate you know it's it's not about the delete key is that bring [TS]

01:11:22   up a dialog every time is that it it doesn't it doesn't wipe it off the desk [TS]

01:11:28   it moves it to a trash can type then you could get back or you can do I do if you [TS]

01:11:34   make a mistake [TS]

01:11:35   but even then it it often goes to the wrong photo it doesn't go to the next [TS]

01:11:39   photo goes to the one I looked at before and it doesn't seem [TS]

01:11:43   I could be wrong here but maybe I just wanna go the wrong way maybe I'm always [TS]

01:11:48   trying to go there and it always want you to go forward in time and i want to [TS]

01:11:51   go backwards you know from the most recent 2 the least recent I don't know [TS]

01:11:54   but when you're in that mode and you just wanted fly through hundred pictures [TS]

01:12:00   it's annoying if you keep having to hit three or four keys and our oh and go [TS]

01:12:06   back to back to back you know over and over and over again right right yeah I [TS]

01:12:11   do not think it is built for that kind of anything at all and there's a couple [TS]

01:12:16   possibilities one possibility could be that we are wrong and that the data [TS]

01:12:21   supports effective people take a few photos at a time right so it if you look [TS]

01:12:27   at they're like oh well you know you guys don't know what we know and what we [TS]

01:12:31   know is that data on millions and millions of users says that these this [TS]

01:12:36   is the way people shoot and we serviced that with this product and that you guys [TS]

01:12:40   are the outliers and you need to use like right that's one possibility the [TS]

01:12:45   second possibility is that there is a disconnect between the team that is [TS]

01:12:52   building photos and the teams that built the professional photo products in the [TS]

01:12:57   past so either from what I understand it's not like they took the the aperture [TS]

01:13:04   team and had been built photos like those people scattered everywhere and [TS]

01:13:09   and our building other things for better for worse you know so if you're if you [TS]

01:13:14   took the institution knowledge of the people building you know aperture and [TS]

01:13:19   brought it in and they they could then tell you a man you know if you're if you [TS]

01:13:23   want people to use this as a sort of core tool you're going to need to [TS]

01:13:27   support people blasting through a bunch of pictures and editing them then maybe [TS]

01:13:32   that would have been built differently but I don't know if that institutional [TS]

01:13:34   knowledge was there is another possibility [TS]

01:13:37   well what i've what I heard and I could be wrong [TS]

01:13:40   well I i'm not wrong I could be wrong just in a matter of degree is that it [TS]

01:13:45   what what's now called photos from Accra just photos [TS]

01:13:49   started life internally as I photo acts you know it was definitely not just the [TS]

01:13:56   next version of iPhoto wasn't just a bump the integer it was you know when [TS]

01:14:00   they've had these other products get an axe or something like that [TS]

01:14:04   like with iMovie like with a kind of radically redid the concept of it it was [TS]

01:14:10   a radical rewrite it was a rewrite but it was a rewrite of iPhoto come you know [TS]

01:14:15   definite was even by name and it changed after you know from where that what [TS]

01:14:19   started it did change where they'd strategically said you know that's [TS]

01:14:23   that's the iPhoto is the wrong way to go what we really want to do is you know [TS]

01:14:28   have this unified photo platform across iOS and Mac and so we should we should [TS]

01:14:34   just do you know followed the lead of iOS and just call it photos and the [TS]

01:14:38   design changed at that point to clearly because it's it's clearly a sibling to [TS]

01:14:43   the to the iOS Photos app right but I still think though that that shows in [TS]

01:14:50   its roots you know cause to me that was the problem I mean years ago why I [TS]

01:14:53   didn't use iPhoto and taught myself to use Lightroom instead was that I photo [TS]

01:14:59   to me was never ever good for people who shot a lot of you know shot away I shot [TS]

01:15:03   yeah I lightroom is my boy like I love Lightroom or my girl that but I really [TS]

01:15:14   really like it needs the easiest best tool that has come along for [TS]

01:15:19   photographers in generations and you know these days there's lots of [TS]

01:15:22   arguments about getting stale and all this stuff but I still think it's it got [TS]

01:15:26   exactly the right things right which is you you need to deal with complex [TS]

01:15:31   adjustments in a way that allows you granularity of control you know you need [TS]

01:15:35   to eat be able to blast through into an initial pass and then you need to be [TS]

01:15:39   able to to kind of diddle downing and drill down into my new testaments even [TS]

01:15:43   jump out to Photoshop if you really need to and then jump back and I think that [TS]

01:15:46   that was incredibly smart billed for Adobe and and really really well done by [TS]

01:15:52   them I just think it hasn't been matched by any other tools including aperture [TS]

01:15:55   since it came out and I know there's devotees of either side but [TS]

01:16:01   you know people that loved effort anyway so i think is really really a great tool [TS]

01:16:06   and I think that's it just may be the case that 80% use cases are never going [TS]

01:16:13   to be that way and and photos is always going to act and work that way and we [TS]

01:16:18   just don't have the data to understand that that's what people want but I do [TS]

01:16:22   agree with you that is just not great for Lee going through a bunch of photos [TS]

01:16:26   at once I rarely rarely ever use it for anything beyond opening it up finding a [TS]

01:16:32   photo and sharing like that's the way I treat it like a I'm able to search [TS]

01:16:36   through photos by you know day tour group events and and share them with [TS]

01:16:40   family members that sort of thing if I'm going to do any sort of editing open in [TS]

01:16:43   Lightroom so I'm I haven't done the thought experiment of trying to force [TS]

01:16:47   myself to use it you know to see if I could it would work of my work clothes I [TS]

01:16:52   haven't gone down the route you're going but it doesn't it doesn't appeal to me [TS]

01:16:56   for those reasons and I i dont have used as I can't speak to see they're not I [TS]

01:17:02   don't want us to get a turn [TS]

01:17:03   here's a question for you do you import your photos that you should I Drive [TS]

01:17:09   phone in delight know many me neither [TS]

01:17:15   with maybe like one or two rare exceptions you know over the course of [TS]

01:17:20   like six or seven years once or twice maybe there'd be something and maybe I'm [TS]

01:17:25   wrong and maybe I never did I never ever did that so for four years I had like [TS]

01:17:30   two completely different photo universes there was my Lightroom library which was [TS]

01:17:36   the images I shot with my Canon digital SLR and within the last few years my [TS]

01:17:43   Fuji x100 ass oh and and years earlier years I had the Ricoh GRD [TS]

01:17:51   Mike an end in my mind those were my real photos and I had my iPhone photo [TS]

01:17:58   library which was mostly just on my iPhone and then every once in a while I [TS]

01:18:03   would like to open up just image capture copy all the ones off and put them in a [TS]

01:18:09   folder in my Dropbox just so you know about a great I just have a cough up [TS]

01:18:15   literally just have it just goes by year I've got like and I know Dropbox has [TS]

01:18:19   some kind of feature like that but I did I don't like that feature cause I don't [TS]

01:18:22   want Dropbox screw around with my other photos all I want is somewhere where [TS]

01:18:27   everything I've taken with my iPhone is you know somewhere where it's accessible [TS]

01:18:31   online so I just have like up you know Dropbox I have a iPhone photo library or [TS]

01:18:38   something I forget what I called it an inside that it's just a one folder for [TS]

01:18:42   each year and inside that all the photos I took my iPhone from that year that's [TS]

01:18:46   it right but I really like to think I really do like about photos from Mac and [TS]

01:18:52   iCloud photo library is I love that I don't have to do that by hand I don't [TS]

01:18:57   have to like remember hey you know it's been a couple months since I packed up [TS]

01:19:01   the photos on my phone they just show up and I let you know it is one of the [TS]

01:19:07   things people say Apple doesn't get services right well for me at least [TS]

01:19:10   iCloud photo library they got right because I take a screenshot on my phone [TS]

01:19:15   or if it's there by the time I put my phone down and go to my keyboard and [TS]

01:19:21   switch to the photos out and I go to that's been really really good and that [TS]

01:19:26   is really really convenient for things like if I want to send somebody a [TS]

01:19:31   screenshot of like an app that I'm testing it's great if I'm at my desk and [TS]

01:19:37   I have my Mac right here and so I can be a lot easier for me to take or maybe I'm [TS]

01:19:41   already halfway through writing the email on my Mac [TS]

01:19:44   it's great to just switch to the you know take the screenshot of my phone go [TS]

01:19:50   to the Photos app and there it is I can get it right out at fantastic so yeah [TS]

01:19:56   it's going to be a good member how bad I mean it was so bad before they never [TS]

01:20:01   show up to reset it all the time so they did a good job at this iteration of it [TS]

01:20:06   yeah I don't know what to do in the long run now I don't know I guess what I may [TS]

01:20:14   be what I should do but it seems like an awful lot of busy work is that every [TS]

01:20:18   time I shoot photos that I put into Lightroom do my pics adjust them the way [TS]

01:20:24   I want and export them all to you know the highest resolution jpeg possible and [TS]

01:20:29   then import those into the photos out just so that those photos photos [TS]

01:20:33   supported watched folder I don't think it does and if it did deal with the [TS]

01:20:39   problem I can maybe I'm not enough maybe I need to you know taking advanced Linda [TS]

01:20:44   course on Lightroom but I don't think that there's a way but that's because [TS]

01:20:47   laterooms non-destructive I don't think there's a way that there would be a [TS]

01:20:52   watched photo a watch things that would pick up my adjustments in less export [TS]

01:20:59   them yeah I see what you mean so all I have to do is do the exogenous has that [TS]

01:21:07   watched folder thing yeah I don't know I don't think it does but it would be a [TS]

01:21:12   good feature they added it anybody else I forget it right down the middle I mean [TS]

01:21:16   I'm still like everything my family stuff like the stuff that comes off [TS]

01:21:22   white what my wife and I set it up is that she has her own iCloud account for [TS]

01:21:27   a lot of stuff we share purchases and I've rigged up so that any photos we [TS]

01:21:32   take her all imported so we have shared iCloud for that so I see her photos of [TS]

01:21:38   my photos all-in-one iPhoto library get my mind doesn't have a computer she is a [TS]

01:21:42   phone and iPad isn't interested should work doesn't use it she doesn't need it [TS]

01:21:48   so it's not really a priority for her to use my laptop once every couple of [TS]

01:21:53   months ago [TS]

01:21:55   shopping sites or something [TS]

01:21:57   but in general she does all of it from right patent phone and so anything she [TS]

01:22:00   takes issue to me that is just dumped into my central repository on my Mac and [TS]

01:22:04   then which is of course then backed up by a time machine and then backed up the [TS]

01:22:09   Backblaze you know separately but that central repository is our life from the [TS]

01:22:15   beginning I think that honestly the first photos in my iPhoto library right [TS]

01:22:20   now I got married in 2004 in the photos in my library to this five oh my God my [TS]

01:22:30   wife's gonna kill me and i got married before the iPhone 3 iPhone photos if my [TS]

01:22:37   library from phones and all that jazz and I had some important mostly from [TS]

01:22:42   everything is our life together [TS]

01:22:46   imported into that library and once she got an iPhone she started basically [TS]

01:22:50   getting my hand me that iPhones and and then eventually buying iPhones new ones [TS]

01:22:55   when she wanted all of those photos are all in that repository and said I view [TS]

01:23:02   that as a timeline of my life and I know this is the way that this is the value [TS]

01:23:07   that companies like Facebook and Dropbox see in the auto upload and Google [TS]

01:23:10   because it's a timeline of your entire life right [TS]

01:23:14   those photos are just so much data from them and if if Google conference since [TS]

01:23:18   tell you what's winter than they know your kids growing up they can probably [TS]

01:23:23   estimated age raped like these are that there's a lot of data in those photos in [TS]

01:23:28   not to mention the actual metadata which is very easy to read so that aspect of [TS]

01:23:34   things that timeline I don't like having that one repository for it there in in [TS]

01:23:41   photos now and I don't like mixing in when I used to shoot a wedding or [TS]

01:23:47   something like that don't want that in there and I want that in my family [TS]

01:23:51   library so that goes in iPhoto and if I ever do like you know a formal shoes or [TS]

01:23:56   if I pick up my SLR which is getting more and more rare to be honest and [TS]

01:23:59   shoot family photos then I'll will export doesn't import those tonight but [TS]

01:24:03   it remains a canonical record you know of our lives together in that thing [TS]

01:24:09   whereas lightroom is more along the lines of like oh I have a rare breed a [TS]

01:24:15   and I'm gonna go she landscapes or or you know she packed her stuff or [TS]

01:24:19   whatever [TS]

01:24:20   many years later for that clearly never gonna touch photos that up with that [TS]

01:24:24   same year [TS]

01:24:26   alright enough fun for us to talk about our next sponsor my neck sponsor here is [TS]

01:24:33   our good friends at automatic this is really really cool thing automatic is a [TS]

01:24:40   connected car adapter plugs into your car's diagnostic port any car made in [TS]

01:24:45   recent years has one of these things it's the this is what like your [TS]

01:24:49   dashboard might light up and say hey you need service III or something like that [TS]

01:24:53   you don't even know what that means well when you're taken into the place you [TS]

01:24:57   know the the mechanic car dealer wherever you go to get your car serviced [TS]

01:25:01   what they do is they know what that stuff means they but they plug thing [TS]

01:25:05   into the sport and it tells them exactly what's going on every car since 1996 has [TS]

01:25:11   one of these things so the automatic it's a dongle thing is you plug it in [TS]

01:25:16   there and then they've got a nap and a pairs with your phone on Bluetooth and [TS]

01:25:20   you get all of this information and it's not just diagnostic information about [TS]

01:25:25   like you know like the equivalent of the check engine light coming on it can tell [TS]

01:25:29   you all sorts of stuff in plain English just like how efficiently you're driving [TS]

01:25:35   so it knows like mileage wise it is so if you follow the advice of the app you [TS]

01:25:39   can get better mileage you know all sorts of advice on as you drive save [TS]

01:25:45   money on gas stuff like that it knows where you are it integrates with your [TS]

01:25:49   phone's GPS so if you're you know if you don't have like a parking spot or [TS]

01:25:54   something you know park in the city or something like that you'll never lose [TS]

01:25:57   your car because the automatic dingus knows where it is even has cool features [TS]

01:26:03   and again I hope nobody ever has to use this nobody listening ever does but [TS]

01:26:07   it'll call emergency services in the case of an accident caused cars you know [TS]

01:26:11   if you know it the air bags and stuff like that [TS]

01:26:15   cars know when they're in an accident and the diagnostic port has the [TS]

01:26:18   information [TS]

01:26:19   automatic if you're ever in an accident and and you couldn't call automatically [TS]

01:26:23   make a call like that tonight at 11 with your location data right away [TS]

01:26:28   really really cool features here's the thing they've got a new thing in the app [TS]

01:26:33   store owner if you've seen this but this is brand new [TS]

01:26:35   really really recent is that they've got 20 apps they call maps for the automatic [TS]

01:26:41   platform and it gives you all sorts of cool new stuff you can integrate with [TS]

01:26:46   nast so that your you get close to home and have your thermostat just at the [TS]

01:26:54   right time just based on your location all automatic based on location Eric are [TS]

01:26:58   you know fifteen miles from home [TS]

01:27:00   turn the thermostat to a new temperature integrate with ifttt if this thing that [TS]

01:27:06   gives you the power to build all kinds of recipes based on your driving my new [TS]

01:27:14   levels of details really really cool for tankers just go to automatic dot com [TS]

01:27:20   slash apps you'll see more I could go on and on and on [TS]

01:27:25   here's the deal you have here is the code code is the talk show [TS]

01:27:30   automatic dot com slash the talk show you get the code the code will save you [TS]

01:27:35   20 percent and that's for anybody listens to the show [TS]

01:27:39   ships in 2 business days and they have a 45 day return policy [TS]

01:27:44   here's the thing it's a hundred bucks period you just buy it it's just a thing [TS]

01:27:48   that you buy it's not a service you subscribe to you don't pay 10 bucks a [TS]

01:27:52   month so that you can keep using it you buy one of these things 100 bucks but [TS]

01:27:57   with the code the talk show it's only 80 bucks 80 bucks that's it you own it [TS]

01:28:02   you're in you're good at for as long as the glass and that's it [TS]

01:28:07   80 bucks and you get all of this school stuff that happens free all of these [TS]

01:28:11   things are free it's really really fun so anybody was a car why not buy this [TS]

01:28:15   thing for 80 bucks you're crazy if you don't go to automatic dot com automatic [TS]

01:28:20   is spelled the normal way automatic dot com slash the talk show and find out [TS]

01:28:23   more thanks to them go by this thing is really really cool then and set up some [TS]

01:28:28   cool if this than that [TS]

01:28:29   recipes how do you pronounce ifttt I don't know if you say if this then that [TS]

01:28:34   or do you say ifttt I say EFT [TS]

01:28:38   I may be wrong it it's one of those things where I I see it I read it with [TS]

01:28:45   my eyes all the time and I don't really hear it I don't know how you're supposed [TS]

01:28:50   to say it when they say it like I've talked to those guys you know plenty and [TS]

01:28:55   they think they say if I like that stuff being a lot [TS]

01:29:02   find a path to success there in terms of you know how to survive how to make [TS]

01:29:06   money because I think it's awesome [TS]

01:29:09   they're they're like the glue between everything on the Internet of Things God [TS]

01:29:15   that term but if if if is it more and more it's like everything that could [TS]

01:29:24   integrate with that integrates with it which is really kind of awesome and it's [TS]

01:29:29   sort of an old to me it's the thing that they have that I really like is that the [TS]

01:29:34   old school like early internet idea of we're gonna open this stuff up and have [TS]

01:29:41   API's and truly open anything that can integrate with us you don't have to like [TS]

01:29:47   work out of business development deal or something like that you know we're not [TS]

01:29:51   gonna cut you off like you know like with the Twitter API where there's these [TS]

01:29:54   keys and you can get cut off based on the whims of the day it's all just [TS]

01:29:58   opened its just there and [TS]

01:29:58   opened its just there and [TS]

01:30:00   anyway you can figure out a way to integrate your product with them you can [TS]

01:30:03   do it which to me is is really cool and we don't see enough of that anymore now [TS]

01:30:08   I mean they're they're the spiritual successor to Yahoo Pipes which was just [TS]

01:30:12   sat down this year [TS]

01:30:13   yeah I love ya pipes to shame that day because it was a very new feature to its [TS]

01:30:19   a shame that they are not surprised that they got rid of it but it's yeah shock [TS]

01:30:23   tamale go why you know the stock up on her that it doesn't exist anymore you [TS]

01:30:28   know what else what else is in the news I saw there is a thing last week where [TS]

01:30:34   the San Jose Business Journal reported that Apple bought an enormous piece of [TS]

01:30:42   land I guess it's about as big as the campus that they're building somewhere [TS]

01:30:48   like undeveloped land outside San Jose I'm sure yet about a big chunk of [TS]

01:30:54   property and nobody really has any idea what they're going to do with it right i [TS]

01:31:00   mean that's but that's the thing it's like it is news in it is interesting [TS]

01:31:05   that they bought an enormous piece of land but then you know they're they're [TS]

01:31:10   not saying what they're going to do it and so everybody is just left to [TS]

01:31:14   speculate which is great because this is what we do our professional speculate [TS]

01:31:17   that exactly it is almost better when you can just speculate when you know [TS]

01:31:23   that literally only four people even know what they're gonna build on it you [TS]

01:31:27   know who knows me knows you know like a couple of the people know but that's [TS]

01:31:32   that's it you know because then you're free to just say hey wonder what they [TS]

01:31:36   could do you're not actually tied down to going well its report this out [TS]

01:31:40   because you know somebody knows there's a chain yeah I mean fifteen like fifteen [TS]

01:31:45   thousand workers or whatever there is what they're estimating I think that [TS]

01:31:50   they could hold it there is in the RD bada 290,000 square foot building in [TS]

01:31:56   North sent as a as well and I guess is like the first officer since the [TS]

01:32:00   eighties so investing and it is interesting to me they're they're buying [TS]

01:32:10   a plot of land that is [TS]

01:32:12   car factory sized yeah I miss it interesting [TS]

01:32:17   just exactly where I I do wonder though I mean it's like if they don't build any [TS]

01:32:29   of the computer no I guess they do build up the Mac Pros but that the whole [TS]

01:32:33   building the macros in the us- thing that you don't haven't heard much about [TS]

01:32:36   that recently and the phones of course are still all assembled in China I [TS]

01:32:42   imagine that means that they would realize that shipping a phone from China [TS]

01:32:46   to USA is very different than shipping a car from China to the USA might send it [TS]

01:32:51   means that they would make cars in China but I don't know the factory it is [TS]

01:32:55   interesting that it is roughly the Rapinoe it would fit a factory and there [TS]

01:32:59   are cars made in the USA mean that's the difference you know you know there's a [TS]

01:33:03   lot of cars made new s so it's possible it's you know for sure is interesting [TS]

01:33:09   and what's the square foot so it's I thought three acres and I wonder what [TS]

01:33:17   square footage that rosa because the the Tesla the Tesla factories 5.3 million [TS]

01:33:21   square feet [TS]

01:33:22   I don't know what this forty three acre piece of land translates into [TS]

01:33:28   but sadly it seems to be operative size but I am getting into trouble here [TS]

01:33:33   seventeen the math but regardless just has a factory in Fremont [TS]

01:33:38   you know the story behind that how they got their factory no I don't think so [TS]

01:33:41   said they there was the factory there that was owned by jim and Toyoda and it [TS]

01:33:50   was like in 1984 the Chilean and jim got together this was like right post the [TS]

01:33:58   whole japanese cars what is realizing Toyota was actually ahead of you know [TS]

01:34:03   American manufacturing and they said they got together and they created this [TS]

01:34:07   thing called new me which is I don't know what it stands for like asthma the [TS]

01:34:11   acronym because it's funny it is the United Motor something but basically [TS]

01:34:16   they got together and created this new me partnership where they worked on [TS]

01:34:19   advanced tech in there together that they would share [TS]

01:34:23   you know whether that's tough because in the dasher drivetrain or whatever I [TS]

01:34:27   don't know but there's a partnership that existed for years until 2009 and [TS]

01:34:32   right when the partnership is dissolving and they were looking to sell the [TS]

01:34:35   factory tested was likely running out of money and didn't have enough to buy to [TS]

01:34:40   build their own but just headed up money and was able to raise enough money to [TS]

01:34:44   buy this factory and and I think GMA actually took a stake if I remember [TS]

01:34:50   correctly interest to you it a camera which basically they were able to buy [TS]

01:34:54   this pact factory per pennies pennies on the dollar is normally required billions [TS]

01:34:59   to buy you know but Apple certainly doesn't have that problem you know they [TS]

01:35:04   have billions they could definitely buy buy their own factory but it was very [TS]

01:35:07   interesting list was able to stop this thing up and renovate it and make it [TS]

01:35:10   their own now they've done several operates all you know pristine wait all [TS]

01:35:14   kinds of robotics stuff inside it's very very impressive but II you one wonders [TS]

01:35:20   what one could do with unlimited funds right in not having to just scoop up [TS]

01:35:25   something that already existed on the fly his death has done a pretty decent [TS]

01:35:28   job of turning out cars from that when nobody thought they ever could also be [TS]

01:35:33   interesting to see what somebody could built from the ground up and had [TS]

01:35:35   essentially unlimited money big picture and there's a you know it's one of those [TS]

01:35:40   where there's smoke there's fire things I mean Apple's made a higher they've [TS]

01:35:44   hired people from the auto industry it's you know and some sense it seems crazy [TS]

01:35:49   its like commanders everybody gonna make cars I mean you know it is but on the [TS]

01:35:53   other hand it to me it kinda makes sense and to me it it now at the idea about [TS]

01:35:59   getting into making cars and you know there's this big leak of their did you [TS]

01:36:03   know that they've had high-level discussions with BMW about a partnership [TS]

01:36:06   maybe you know clearly there is looking into it I mean you can almost at that as [TS]

01:36:11   a fact I mean I and the only way that is not a fact that they're at least [TS]

01:36:16   thinking about making cars would mean that an awful lot of reporting is has [TS]

01:36:21   been fabricated so let's get there at least looking into it [TS]

01:36:24   I think it's definitely safe to say they're looking at cars government space [TS]

01:36:29   and they're not going to get in the car play and not think about the rest of the [TS]

01:36:32   dash [TS]

01:36:33   I think it did you know at a very high level it just makes intuitive sense [TS]

01:36:37   because cars cost a lot of money and they involve day and can be [TS]

01:36:43   differentiated and succeed because of design and they're going to be [TS]

01:36:51   increasingly computerized in various ways not just like what you know having [TS]

01:36:56   a touch screen on the dash but you know this [TS]

01:36:59   self-driving and stuff like that and crash detection and you know trying to [TS]

01:37:02   make cars that whether their self driving or entirely or partially or [TS]

01:37:07   something like that but you know we're gonna head within our lifetimes were [TS]

01:37:12   gonna get to a point where cars can't crash and or at least the it's [TS]

01:37:19   exceedingly rare you know that is very very difficult to do try to get up to [TS]

01:37:24   like airline level of safety as opposed to you know it truly I mean if you [TS]

01:37:31   really I think you know and then we'll quickly look back on and like the number [TS]

01:37:35   of people who die every year now in car accidents and we're gonna it's gonna [TS]

01:37:38   look barbaric I really do think that's coming I did you know there's a there's [TS]

01:37:43   money to be made [TS]

01:37:44   be designed counts see they can be cool [TS]

01:37:48   therefore I why wouldn't Apple wanna make it really i mean aren't those the [TS]

01:37:52   exact arguments behind why they got into making watches people spend a lot of [TS]

01:37:56   money on him [TS]

01:37:57   design counts and we think watches or call therefore we're gonna make what [TS]

01:38:01   yeah yeah I think so I think I think you're right in the thought processes [TS]

01:38:08   can we differentiate right can we make money and I think that a lot of people [TS]

01:38:12   run aground against that when they're thinking about what Apple will or won't [TS]

01:38:15   do or may or may not do and they run aground against this argument like oh [TS]

01:38:19   well can they make a bunch of money at it and that's not necessarily the [TS]

01:38:22   argument when I think it's obviously part of it and you know ever foreseeable [TS]

01:38:26   going into a business where they can't sustain it on its own merit [TS]

01:38:32   or as a support structure for another business which is awake and iTunes work [TS]

01:38:36   for many years until it started making a lot of money but I think that it's it's [TS]

01:38:40   highly unlikely that they're ever going to go into a space where they can't [TS]

01:38:44   differentiate themselves strongly and that differentiation doesn't lead to [TS]

01:38:48   what they perceive anyway let's just stateside Stephanie arguments but what [TS]

01:38:53   they perceived to be consumed benefit benefit for people that are buying it [TS]

01:38:56   and I think cars right cards right for that because I mean I love I love of [TS]

01:39:01   cars and I grew up in a building cars my dad loved them and all forms from old to [TS]

01:39:07   new and you know this side of that side of the world but most of them most of [TS]

01:39:13   them are crap their crap like you I said it I go I don't want to mention brownies [TS]

01:39:22   to some people get offended but like you crawl into a good midsize sedan and you [TS]

01:39:26   just look at the finish makes my skin it like that the door panels you touch them [TS]

01:39:32   in the plastic you feel like the fingertip feel on the steering wheel [TS]

01:39:37   just makes me of break on a rash most of the time and so I just think that [TS]

01:39:41   there's so many I mean can you imagine Jony ive waxing rhapsodic about the [TS]

01:39:45   letter rapping on the steering wheel I could you know I just think that there's [TS]

01:39:49   plenty of opportunity there for them to offer a cut above at a price that is [TS]

01:39:55   reasonable for what you're getting [TS]

01:39:57   like safety innovations design innovations technology and electronics [TS]

01:40:02   innovations that set them apart from the pack offer user benefit and allowed them [TS]

01:40:06   to differentiate its like a no-brainer that they could do something there right [TS]

01:40:10   and the industry is heading towards some sort of inflection point where new [TS]

01:40:14   technologies are finally I hate to use the word finally but finally you know [TS]

01:40:19   taking over from internal combustion engine and I haven't I've actually never [TS]

01:40:25   been in a Tesla Model S I do love I love the way they look and you know but I've [TS]

01:40:30   never been in one but somebody mentioned the other day that doesn't have the [TS]

01:40:34   because it doesn't have a transmission it doesn't have the transmission home [TS]

01:40:38   under 40 center column [TS]

01:40:43   right and I had never occurred to me that a car couldn't wouldn't have that [TS]

01:40:49   every car I've ever been in this had the transmission of its I've never lost [TS]

01:40:53   space you know what you mean that there's no of course you know but that's [TS]

01:40:59   crazy to me but it's just one small thing of like hey look we can rethink [TS]

01:41:03   lot of things you know with new technology and we're headed there so [TS]

01:41:07   kind of exciting thing is is that making cars is physically it takes a lot of [TS]

01:41:13   space so I i really do hate it I just a guess I don't know anything about this [TS]

01:41:18   real estate transaction if I had to bet though boy I have to think it's about [TS]

01:41:23   the car development thing just because I think you need so much space you know [TS]

01:41:27   that it and maybe you'd wanna have them off on their own [TS]

01:41:30   you know campus yeah I mean the problem with the divining rod stuff about the [TS]

01:41:37   car in about any other projects that they probably have half a dozen really [TS]

01:41:41   far-out project projects that would blow up in headlines going on right now they [TS]

01:41:47   literally are just like I don't know let's try this right and they put [TS]

01:41:50   several people on it and they give us some resources and they play with it [TS]

01:41:54   until they see it something interesting comes a bit and I think that's just the [TS]

01:41:57   value of having their structure their cellular structure the way that they [TS]

01:42:01   they develop products and experiment with different lines of thought so the [TS]

01:42:07   watch interface came out of that and you know that obviously multi-touch [TS]

01:42:11   everybody knows by now the multi-touch came out of that essentially a side bet [TS]

01:42:15   experiment and that kind of thing leads to any leads to misinformation somebody [TS]

01:42:23   can take something as as being you know in production or give them getting with [TS]

01:42:29   the launch and it's really just four guys in a room talking about it you know [TS]

01:42:33   and I think that that that aspect of it leads to a lot of false starts and also [TS]

01:42:38   leads and all that jazz so it's hard to throw a divining rod on this but [TS]

01:42:41   considering the stuff that that we've heard publicly and seen publicly the [TS]

01:42:46   amount of people they've hired there I think it's safe to say that they see [TS]

01:42:50   something worth exploring in the automotive space and I think that if [TS]

01:42:54   you're looking there [TS]

01:42:56   then you start thinking about and technologies that would attach to that [TS]

01:42:59   space and some of the stuff that we've seen over the past couple years like [TS]

01:43:04   things that I've heard things that people have reported but were never able [TS]

01:43:09   to really lock down starts to make some sense because when you start thinking [TS]

01:43:13   about be thinking the car as you mentioned with like the hump on the [TS]

01:43:17   floor right that's something you don't foresee until you get in there and then [TS]

01:43:21   you're like oh hey we don't need this right like this doesn't exist in our car [TS]

01:43:25   I test this first one was a revamps you know smart car from ATM and then they [TS]

01:43:31   did it revamps mercedes c these class or something like that they just beat [TS]

01:43:36   electrique obviously in those those designed things aren't apparent because [TS]

01:43:39   they haven't been built from the ground up to work the way they want and when [TS]

01:43:43   they start designing them unless they're like oh hey we don't need this right and [TS]

01:43:47   i think that there's some other things you could think about like for instance [TS]

01:43:50   augmented reality like apple patents about 3d gesture control and augmented [TS]

01:43:55   reality for a while and rumblings of that what if they have an Augmented [TS]

01:43:59   Reality teaming somebody goes oh well they're gonna launch augmented reality [TS]

01:44:02   for you like a glass glasses for your face [TS]

01:44:04   well maybe not what if it's for a windshield what if you don't have to [TS]

01:44:08   think about the way windshield works in the same way and obviously other car [TS]

01:44:12   manufacturers have sort of played with this idea of the windshield providing [TS]

01:44:15   you with the heads up display but what if they took that to like it's logical [TS]

01:44:19   extent and said it's only gonna give you 100 is the speed limit its gonna give [TS]

01:44:25   you a collision warnings and it's going to highlight potholes for you and all [TS]

01:44:29   this other stuff there's just so much that could be done but hasn't been done [TS]

01:44:33   because people are so tied into the way things work now and they're convinced [TS]

01:44:38   that they can get away with offering people the lowest common denominator of [TS]

01:44:42   product and still charge them seem out for it so they don't have to have not [TS]

01:44:46   been forced to innovate by anybody and test was starting to do that they're [TS]

01:44:50   certain people certain to feel the heat from them but can you imagine how the [TS]

01:44:53   industry would be changed if Apple [TS]

01:44:55   threw their hat in the ring and said we're thinking hard about this and this [TS]

01:44:58   is the way things work now look at their damn phones you know like everybody was [TS]

01:45:02   happy with the way phones were working and then I was like oh ok yeah that's [TS]

01:45:08   the way things work now [TS]

01:45:09   you know so I think there's potential there for everyone to end up benefiting [TS]

01:45:14   regardless of whether they own an Apple car not and I think those are the [TS]

01:45:18   coolest things I think I think that thing that gets overlooked about from [TS]

01:45:24   the tech industry is like inside the valley the perspective that i think is [TS]

01:45:29   is missed is the degree to which Apple can in with the the stature that they [TS]

01:45:39   have now the way that they can influence the culture as a whole and just as bad [TS]

01:45:44   where I'm going with this is the way that they've just got people talking [TS]

01:45:48   about watches period outside you know the tech world and in the tech world [TS]

01:45:54   they would say the argument would be will be even happier no watches just the [TS]

01:45:59   newest SmartWatch we've had people and great where and Samsung is made you know [TS]

01:46:04   that whole bunch of watches in the last two or three years and none of those [TS]

01:46:09   ever ever existed you have to be honored to even know about them nobody whether [TS]

01:46:16   regardless of how many people are have already bought an Apple watch it's out [TS]

01:46:22   there and people like when you wear when I wear my Apple watch people say is that [TS]

01:46:26   Apple iTouch like they just are aware that it is like to me that sort of [TS]

01:46:32   awareness could really you know Apple can influence the car industry in the [TS]

01:46:36   same way you know that the people will be aware of it in a way that they're not [TS]

01:46:41   aware of you know like Google's self-driving cars and stuff like that [TS]

01:46:46   yeah I think so too I think that there's an opportunity there for them to sort of [TS]

01:46:51   lay down a bar that people have to cross right and have to rise above in order to [TS]

01:46:58   be relevant [TS]

01:46:59   that's that's the sort of thing with the phones and just get out of the car then [TS]

01:47:05   you had to have an iPhone yeah oh yeah oh it works without your iPhone but only [TS]

01:47:13   for twenty miles and it doesn't know GPS nothing I don't know maybe maybe it [TS]

01:47:21   doesn't even start up with that your iPhone I don't know maybe it does you [TS]

01:47:24   know like the only way you can started is there such I D with their water fun [TS]

01:47:31   let me take one last break here and thank our last sponsor of the day or at [TS]

01:47:40   least and it is our good friends at mail route may I L R O U T E mail you know [TS]

01:47:50   who should be handling your e-mail e-mail nerds who do nothing but email [TS]

01:47:56   these guys credit the first cloud-based email filtering solution and then they [TS]

01:48:00   sold it to Microsoft now they're back with the most innovative and effective [TS]

01:48:05   spam and virus filtering available [TS]

01:48:08   virus filtering I mean I guess it to be windows thing I mean for me as a Mac [TS]

01:48:12   user I don't worry about getting viruses in my email I do worry about spam and [TS]

01:48:16   what mail route does is it gives you a world without spam viruses or bounced [TS]

01:48:23   emails imagine opening up your email [TS]

01:48:27   posted on your domain and seeing only the legitimate email that you want to [TS]

01:48:32   see and received mail route can make this a daily reality no matter if you [TS]

01:48:39   have your own to me that's the thing you need your card list of who else it mail [TS]

01:48:43   route can help what you do is you just set up your DNS so that your mail goes [TS]

01:48:49   to mail route first and then mail route you send [TS]

01:48:53   give them the DNS for your actual email server so outside world the email comes [TS]

01:48:57   through mail route mail route takes out all the crap and forwards on what's good [TS]

01:49:03   to your email server so your email server the server that's actually hoping [TS]

01:49:07   it doesn't change at all you just change the DNS and they have all sorts of stuff [TS]

01:49:10   to help you through doing that you just have the email go through them first [TS]

01:49:15   then it goes to your server you don't have to change your server and all of a [TS]

01:49:19   sudden all the junk is gone and it is super high quality I know tons and tons [TS]

01:49:24   of people out there who use Gmail only because of their spam filtering I think [TS]

01:49:30   mail route is as good or better than gmail I do have some gmail email that [TS]

01:49:34   goes through Gmail also have email that goes through mail road just wanna see if [TS]

01:49:39   anything I think mail route is better I think less spam goes through mail and [TS]

01:49:45   email it certainly competitive really really is and therefore if you want you [TS]

01:49:48   know for all the good reasons that you might want to host your own email on [TS]

01:49:52   your own domain it is a tremendous tremendous service I I cannot say how [TS]

01:49:57   well this works for filtering out the junk and it's got cool features where [TS]

01:50:03   you know here's the big thing you yes you want to filter out all the junk but [TS]

01:50:07   in case something is falsely flagged how do you find out where you can set it up [TS]

01:50:11   if you want to send you like a report like a weekly report like here's a bunch [TS]

01:50:15   of the maybes here is you know here's a bunch of emails that we thought were [TS]

01:50:19   spam we held them for you if you want to go and correct one of these just you [TS]

01:50:23   know here's where you go and click click this ok this will remember that this is [TS]

01:50:27   not spam [TS]

01:50:28   really really easy easy to set up its very reliable used by large universities [TS]

01:50:34   large corporations they've got huge clients I just can't say enough about it [TS]

01:50:38   it's really really good it's got a good user interface simple and effective if [TS]

01:50:43   if you're just a user it's great it just works you'll forget that it's there [TS]

01:50:47   could you just don't see it you know that's how good email should work you [TS]

01:50:50   just forget it [TS]

01:50:51   if you're an email admin or I D Pro they've built all sorts of tools with [TS]

01:50:57   you in mind they even have an API so you can program your own stuff that work [TS]

01:51:02   against it [TS]

01:51:04   they support LDAP Active Directory TLS male bagging outbound relay everything [TS]

01:51:09   you want from the people handling your email and this is all they do all they [TS]

01:51:13   do is just hosts are not host email but but deal with email and make it as [TS]

01:51:18   trouble-free as possible so to remove spam from your life for good [TS]

01:51:23   go to mail route dot net / TTS the talk show / TTS and don't know you came from [TS]

01:51:33   the show and you'll get a free trial and because you use that code / TTS you will [TS]

01:51:40   get 10% off for the lifetime of your account so you use them for the next [TS]

01:51:46   twenty years you'll save 10% every time the bill comes up by using a code when [TS]

01:51:50   you sign up to get a mail route that net / DTS and sign up to take cannot say [TS]

01:51:55   enough good things about them [TS]

01:51:57   raid great service I would almost say indispensable if your hosting your own [TS]

01:52:02   email really great stuff [TS]

01:52:05   what else is in the news I'm trying to think there is the thing you know you [TS]

01:52:10   must know that this and I guess I guess who just came out yesterday with mark [TS]

01:52:14   fuhrman where your former colleague Darrell Etherington is now working for [TS]

01:52:20   Apple PR and yeah yeah I mean I i dont know I know he doesn't work for me it [TS]

01:52:29   was about to say I would hope I would hope that you know half the story [TS]

01:52:36   yes daryl is not no longer in our room doesn't work for me anymore but I have [TS]

01:52:44   respect for him [TS]

01:52:46   didn't pry into what exactly is doing although my assumption is in Canada [TS]

01:52:53   yeah it's a gentlemen's agreement with that somebody was your former colleague [TS]

01:52:57   but it's interesting I know it doesn't make any sense for me to cry anymore [TS]

01:53:00   because it is a company cover and the less that I learn about it through [TS]

01:53:05   friend channels the more I can report on it through my normal reporting channels [TS]

01:53:09   you know it's just it's one of those things it's a careful line yet to trade [TS]

01:53:12   especially when somebody crosses the line in between PR you know our comms [TS]

01:53:18   and and a journalist to get a tee and you know there's some people that are [TS]

01:53:22   irritated with that especially some hard-line journalists that are really [TS]

01:53:26   irritated by it I'm on my third career and I'm very very reluctant to denigrate [TS]

01:53:32   anybody to look down on anybody for trying to chase what makes them happy [TS]

01:53:36   and find something they don't wanna be happy doing and you know yeah I you know [TS]

01:53:42   while you're doing the job on one of these sides I you know if you're like us [TS]

01:53:48   right now and you are in some kind of media where we're covering Apple for our [TS]

01:53:55   readership and somebody else is working for Apple under PR staff it's you know [TS]

01:54:02   obviously it is two opposing sides were one side is [TS]

01:54:06   you know by definition their job is to push the company's line and our job is [TS]

01:54:10   to make sure that we're writing what's true and useful for our readership [TS]

01:54:16   I don't think there's any reason to hard feelings about somebody who goes from [TS]

01:54:20   one side to the other [TS]

01:54:22   I mean it's sort of a natural transition that this is the here's the thing that [TS]

01:54:28   thing is that where its disproportionate where it's not balanced is Apple has a [TS]

01:54:36   lot of money and the man I know it's very hard to compete with and the media [TS]

01:54:45   in general is not going through a good time and some publications you know are [TS]

01:54:51   going through a terrible time and even think this may be why you lab is even [TS]

01:54:56   publications that are thriving or being successful don't have the sort of [TS]

01:55:02   budgets for salaries that maybe Apple does I think that's fair at the fair [TS]

01:55:08   assumption to make yes you know tickets is doing ok but yeah we definitely don't [TS]

01:55:13   have sixty billion dollars in the bank if we need to do some salaries here in [TS]

01:55:18   there no I mean I think it's more interesting in light of like kind of the [TS]

01:55:22   overall and I have had drew Olanoff who hired him back to work at TechCrunch and [TS]

01:55:31   electric with you are used to work with him at the next level as well but Drew [TS]

01:55:34   has spent some time in columns he was actually in with startups managing [TS]

01:55:40   community in doing comments before he was ever a writer and then come back to [TS]

01:55:44   it for a while where to Yahoo for a while and handle comes over there was [TS]

01:55:49   recently at a couple startups and stuff like that but just really had a desire [TS]

01:55:53   to write again and I'm really happy about that cuz I was able to work with [TS]

01:55:56   him again he's actually got a great mind and things about this upgrade and [TS]

01:56:00   because of his work there he's got good perspective so I honestly think that [TS]

01:56:04   that experience on both sides of the line makes you more SATA more savvy [TS]

01:56:09   reporter makes you understand what companies are saying when they say [TS]

01:56:14   certain things when they're yes I knew you know it's your BS detector is is [TS]

01:56:19   better I think in general but I don't think that it's it's one of those things [TS]

01:56:23   that it's impossible to be honest or or your job if you're if there's ever a [TS]

01:56:30   possibility of you crossing that line back and forth to think that assumes [TS]

01:56:34   people are at AMA tante yeah and there's no editorial direction and no editor [TS]

01:56:39   going like he should we be pushing harder on this you know it's just you [TS]

01:56:43   know nobody's paying attention said that there's lots of implications there if [TS]

01:56:46   you're if you're saying that's you know this can never happen that you're part [TS]

01:56:51   of a tribe and that you've somehow betrayed your tribe by switching to the [TS]

01:56:54   other side i mean i think thats not since I mean it's not really at the top [TS]

01:56:57   I mean Steve Dowling got apple from I believe directly they key was the CNBC [TS]

01:57:05   Silicon Valley correspondent so he went right from you know reporting on [TS]

01:57:12   companies like Apple TV to you know being now is the head of PR and I dunno [TS]

01:57:18   can't help but think that maybe there's a little even know a lot of the hires [TS]

01:57:23   that they've had it not been for PR and supposedly as reported by Mark Harmon [TS]

01:57:28   that's what they're doing [TS]

01:57:30   you know but it wouldn't surprise me that under Stalin's leadership that they [TS]

01:57:36   might go more in that direction just because that's how he got there well [TS]

01:57:40   remember too that if you look at Marks report he reported later on that Josh [TS]

01:57:45   Lowensohn was also on the Apple be that's you know he also was hired right [TS]

01:57:51   around the same time tara was hired it looks like from the report and I know [TS]

01:57:55   anything about that but it it seems like you could be right in that there's a [TS]

01:57:59   street fair of that I obviously as somebody in this industry works without [TS]

01:58:04   other reporters you know and and pays attention to the company it's been [TS]

01:58:09   really obvious to me that they've been snapping up our reporters as I'm sure [TS]

01:58:12   you know i mean they hired by Chris Breen and you know they heard an on and [TS]

01:58:18   Brian from an intact and not all of those as you mentioned that been for [TS]

01:58:22   common position right supposedly they have been raping and pillaging [TS]

01:58:28   you know I don't like that term by using it but you know in the making sense [TS]

01:58:33   they've been pillaging the media village you know you know and I think that [TS]

01:58:36   that's it's evident that that's what they're doing whether that's like steve [TS]

01:58:40   is like hey these guys are the people we need to get what I don't know you know [TS]

01:58:44   yeah and I know John staff from Akron this is also in government story [TS]

01:58:49   yesterday he's not working PR he's working Apple University and the other [TS]

01:58:55   one that wasn't mentioned it really immediate hire but it sort of is it was [TS]

01:58:59   I feel like he's just like so many people when they go to Apple he's [TS]

01:59:04   outside their walls he's gone very quiet is Michael Gartenberg alright I was in [TS]

01:59:12   the analysts and was the rare gem of an Apple analyst who was really smart and [TS]

01:59:19   insightful and wrote very clearly in normal you know straightforward language [TS]

01:59:26   and so yeah of course that's why they hired him because he was the good thing [TS]

01:59:32   is the shooting themselves in the foot because there's nothing anybody left [TS]

01:59:35   outside who understand their business and can be moderated about the way that [TS]

01:59:41   the report on ya garden garden Gartenberg doesn't work in PR he is in [TS]

01:59:47   Schiller's group but doing what I i dont know so he's you know somewhere in [TS]

01:59:52   product marketing which is it makes sense that they would be most people on [TS]

01:59:56   that understand their business and have a an insight right but they can tap into [TS]

02:00:00   internally it just seems funny to me because it's like if you hire all of the [TS]

02:00:06   reporters that are able to write about you without being history on a course to [TS]

02:00:10   fit all you're left with is a bunch of flag-waving crazies who are happy to [TS]

02:00:20   drop all over you and whatever reason Apple's closed mouth attitudes have [TS]

02:00:26   maybe let you know [TS]

02:00:28   exacerbated that problem whatever the case maybe they you know there's you're [TS]

02:00:34   definitely removing pieces from the board that [TS]

02:00:38   could be not advocates cuz that's not their job and hopefully it's not their [TS]

02:00:42   job but could report on it with intelligence in with moderation and when [TS]

02:00:46   they have criticisms they are they are based in contextual understanding the [TS]

02:00:50   way the company actually works [TS]

02:00:52   not the way that you make it work through intellectual dishonesty you know [TS]

02:00:56   when you're reporting so I think that there's something I don't know you know [TS]

02:01:00   some people are like a they're smart they need to go there and then Mike you [TS]

02:01:04   know on the other side I say well if they're smart and you snap the ball up [TS]

02:01:08   and all that's left is the dummies but not calling myself a damning [TS]

02:01:14   eventually eventually I know another good one who left after Apple though was [TS]

02:01:19   Ellis hamburger who left the verge for snapshot I I guess he's I don't know [TS]

02:01:24   what he's do I guess he's running PR firm or something but yeah there now [TS]

02:01:28   it's exactly what he's doing but yeah he did leave I mean obviously saw the [TS]

02:01:34   possibilities in the end understood what they were kind of after a little sooner [TS]

02:01:37   than a lot of people I think I was I was nodding along with other stuff he was [TS]

02:01:41   writing about them and they probably were too so I think that's probably why [TS]

02:01:45   they stopped him up but yeah it's definitely a trend a wider trend you [TS]

02:01:50   know and it's you know again like you said and you're you know in the hot seat [TS]

02:01:55   for it running techCrunch's that it's it's it's one thing for you to be you [TS]

02:02:00   know if you're pursuing someone who uses a good writer it one thing when you're [TS]

02:02:05   competing against other publications with you know roughly in the same [TS]

02:02:10   business at another when you're competing startups like snapshot that [TS]

02:02:15   have raised millions and millions of dollars or companies like Apple that [TS]

02:02:19   while we're sitting here talking about it has made tens of millions of dollars [TS]

02:02:23   even more money than we'll ever make an entire land right while we've been [TS]

02:02:27   talking on this episode [TS]

02:02:29   right exactly it is hard it is hard in you know when we look for an obviously [TS]

02:02:34   every publication has their own sort of desires at once and and you'll have [TS]

02:02:39   different desires and once for each position that we hire for but we we [TS]

02:02:43   generally higher reporters for a very specific reason and that's like their [TS]

02:02:46   outspoken there they understand what they what they think they understand [TS]

02:02:50   their space is extremely well and they want to express them separately in a way [TS]

02:02:55   that says this is what I think and thats doesn't that's not the way a lot of [TS]

02:02:59   other publications work you know they hide behind a lot of editorial layers [TS]

02:03:02   everything is leached out by the time you read it and see you don't know [TS]

02:03:05   really whether this is the way this is what the weather's thought process was [TS]

02:03:09   at all you know and because we worked that way it actually lends itself [TS]

02:03:14   towards people like apple or a startup or VC firm or something like that [TS]

02:03:20   understanding the way that person's brain works more than Wall Street [TS]

02:03:24   Journal right right so I think we are higher target for poaching in that [TS]

02:03:29   regard which you don't people get angry about it and the they do they do talk to [TS]

02:03:35   us and get get a little bit they throw a lot of shade let's put it that way [TS]

02:03:40   because people that work at TechCrunch maybe go to work at a company after they [TS]

02:03:45   worked here for me like I said I don't begrudge anybody the ability to try [TS]

02:03:50   something new and in the second aspect of it is I view it as a compliment [TS]

02:03:54   because they don't go work for other media organizations because I think that [TS]

02:03:58   they find work here as a lot of freedom they have a lot of flexibility they have [TS]

02:04:03   space to to create what they want to create and then they go soviet they go [TS]

02:04:09   somewhere else it's like walking back into a cage in shutting the door behind [TS]

02:04:12   you you know I i mean that sincerely not just because you know you're here and [TS]

02:04:16   smoke up your ass but TechCrunch is and always has been you know right from when [TS]

02:04:21   it started as my parents say just you know his own personal site but it's [TS]

02:04:27   always been a site where the bylines mattered in terms of the writer has a [TS]

02:04:31   voice you know and I C you know like I noticed I noticed that drew came back to [TS]

02:04:36   TechCrunch because I [TS]

02:04:37   I know his name because he's got a voice and you know I started seeing by drew [TS]

02:04:43   Olanoff again on TechCrunch and Iraq but I noticed that there are a lot of sites [TS]

02:04:49   where the bylines don't matter not in terms of credit but where you you know [TS]

02:04:53   you just don't you don't there is no voice from the writer there's no [TS]

02:04:58   personality and it's just like a write-in Eric well watered down house [TS]

02:05:03   style rights right exactly and I think that there there is plenty of room for [TS]

02:05:09   that especially when it comes to censor the reporting i mean obviously I'm not [TS]

02:05:13   gonna have a writer come out what the bombastic teak on something that's very [TS]

02:05:17   sensitive like a founder who has committed suicide for instance right you [TS]

02:05:22   had happened very very sadly 00 couple of times over the past couple years and [TS]

02:05:26   saddam is not a situation where you're going to do that but by and large the [TS]

02:05:31   large majority of tech coverage is very is is one of two things it's either [TS]

02:05:36   incredibly over the top and and intellectually dishonest where somebody [TS]

02:05:41   creates [TS]

02:05:43   doctor yesterday published an obituary fried eggs good I like I don't begrudge [TS]

02:05:51   anybody there [TS]

02:05:52   angle but I just find it really hard to then take them seriously and so then [TS]

02:05:58   either that or it is the very dry distant [TS]

02:06:03   hide behind several layers of editorial so you don't know whether or not I [TS]

02:06:08   actually believe this thing and my goal is always if I'm gonna hire a writer [TS]

02:06:13   that elevator like what we do and how I want them to write the core of it is do [TS]

02:06:18   you believe what you're about to publish and if you don't then go back to the [TS]

02:06:22   drawing board rethink it you know it's not thought about what it looks like or [TS]

02:06:28   what it feels like or what you know people the way people take it you know [TS]

02:06:32   if you report on something you say a certain thing and they trash you that's [TS]

02:06:35   fine [TS]

02:06:36   it really doesn't matter all that matters is do you believe it because in [TS]

02:06:39   the end that's why you can go home and sleep at night [TS]

02:06:42   wake up tomorrow and we're both happy and we smile we see each other [TS]

02:06:46   and we're not all depressed and and in our cups because we're publishing things [TS]

02:06:50   we don't believe you know or publishing things we don't believe in and I think [TS]

02:06:55   that's the biggest thing that's hard especially when all this money is at [TS]

02:06:58   play [TS]

02:06:59   you know what about what about just how metric of publish it writing stuff that [TS]

02:07:03   you wouldn't want to read that is that to me is where if you're well and you [TS]

02:07:10   know if you're a writer creator if you're creating things that you yourself [TS]

02:07:13   would not want to consume that's that to me is when you miserable death to me and [TS]

02:07:22   definitely warnings about wraps it up she talked about the only thing I could [TS]

02:07:28   think to talk about would be the two of the things I swear apple.com redesign [TS]

02:07:34   which I don't know that I have a lot to say about the other thing is that Apple [TS]

02:07:40   music stuff that came out yesterday at EQ and what's his name did interview [TS]

02:07:44   with USA today even though they said in a music first so that the news is that [TS]

02:07:53   they have eleven million subscribers but everybody is still in the three-month [TS]

02:07:58   period so there's no no no metrics yet on how many people are actually pain but [TS]

02:08:06   that seems like a good start [TS]

02:08:08   you know and and there was an acknowledgement of yester some bugs and [TS]

02:08:12   it's not working great for everybody and we're on it what is when I'm when I [TS]

02:08:18   can't make up my mind about and I it's just haven't used a lot I don't know [TS]

02:08:23   grumpy old man I don't listen to a lot of I never really listened to I don't [TS]

02:08:28   listen to music while I work that's the big thing I can't write or read why [TS]

02:08:32   listen to music or I should say I can't but I find it to be distracting I like [TS]

02:08:37   to write and read in silence [TS]

02:08:39   I like to write in silence I can listen listen to music while I read but yeah if [TS]

02:08:45   I'm writing I'm not going to put headphones on and listen to music unless [TS]

02:08:50   and this is very precise thing to the grass and now we're talking about teens [TS]

02:08:55   but I just find the since you brought it up every once in a while I get the [TS]

02:09:00   safety is to write a story and literally the entire story is already done before [TS]

02:09:04   I start writing it and in that case I play the music to get me through [TS]

02:09:07   actually putting on the page has its boring and that the writing part is [TS]

02:09:14   boring machine like these words downs other people know understand that then [TS]

02:09:21   I'll put on some techno and all you know blaster it but yeah but if I'm trying to [TS]

02:09:24   formulate ideas I do find it distracting [TS]

02:09:27   yeah that's a funny way to put it there are in broad sense I do find that when I [TS]

02:09:32   write there's two types of stories is the one that I already have it and it [TS]

02:09:35   does seem like it's just drudgery it not drudgery but work it it feels like work [TS]

02:09:40   to get it out and then there's the kind where I don't know where I'm going and [TS]

02:09:45   it it's actually fun to write it even though it actually is more work because [TS]

02:09:49   I actually have to go back and and change it because the the course of [TS]

02:09:54   writing it is how I formulate the final idea exactly you teach yourself what you [TS]

02:10:00   meant by writing at the end of it you're like oh I met this and I gotta go back [TS]

02:10:05   in and it is so a quick spoiler it's a article I'm writing for verifiable it [TS]

02:10:11   isn't out yet it might be a race against time whether it out before this episode [TS]

02:10:16   of the podcast is out but I'm just writing a post that's just here's my [TS]

02:10:19   guessing on what the new iPhone lineup will look like next month and I started [TS]

02:10:24   it by trying to get to where Moulton I last week on the show were both thinking [TS]

02:10:31   maybe they would do like a four-inch iPhone 6 see sort of like the internals [TS]

02:10:36   of the iPod touches that just came out and the AAA and the foreign size and [TS]

02:10:42   that was when I started writing the article about and as I wrote the article [TS]

02:10:45   I've came to the conclusion that that's [TS]

02:10:47   that's not going to happen in that that I know and discovery is but I actually [TS]

02:10:55   had to then go back to the beginning and like rewrite almost everything I started [TS]

02:11:00   by trying to make the argument that this is why I think they might do this and as [TS]

02:11:03   I wrote the article it's like by forcing myself to make sentences out of its like [TS]

02:11:07   you know that's not going to happen there you know what they're doing [TS]

02:11:10   there'd be leaks of the components by now and there are no leads so it's not [TS]

02:11:14   gonna happen that's called being intellectually honest right but that is [TS]

02:11:19   you prove you try to proving you try to stretch the facts and truth of what you [TS]

02:11:24   know to be true if it in there that she had created before you know and so [TS]

02:11:28   there's there's that too it's fun so anyway I did you know my daily life I [TS]

02:11:34   don't listen to a lot of me i i work an awful lot if you know dicking around on [TS]

02:11:39   the web and linking the things you can call work and when I'm doing that I'm [TS]

02:11:43   not listen to music constantly waiting for somebody to make me go back and eat [TS]

02:11:47   it everyday [TS]

02:11:48   ok well when they tend to go back to that feel that way I think we're OK and [TS]

02:11:56   then when I'm listening to stuff because I'm bored I want something to listen to [TS]

02:11:59   its almost always podcasts and so I don't listen to a lot of music and so [TS]

02:12:03   I've played around without them [TS]

02:12:05   music and it works for me but I don't use it enough to run into these bugs [TS]

02:12:10   that people have run into so I just don't know why I don't feel like I'm in [TS]

02:12:13   a position to judge this is where I'm getting is is this a a sort of rough 1.0 [TS]

02:12:20   and has some kinks to be worked out but it's you know they're on track and yes [TS]

02:12:23   that just bugs it's a one point out they ship when they shipped and they'll fix [TS]

02:12:27   it or is it a disaster and they've got a permanent mess on their hands [TS]

02:12:32   I i dont know I see people espousing both opinions I mean like I just joke [TS]

02:12:38   Gizmodo published an obituary frightens yesterday so I i tend to think that's [TS]

02:12:47   hyperbole but I don't know that I've used it enough to form an opinion on [TS]

02:12:50   I mean I think everybody who's used it for any period of time [TS]

02:12:56   understands that iTunes is not the most well-written piece of software anymore [TS]

02:13:01   and that's no real one person's fault necessarily though you can probably find [TS]

02:13:06   somebody in the chain somewhere who you could blame but I think that it's been [TS]

02:13:12   asked to do so many different things by now that it's impossible for it to [TS]

02:13:16   execute on any of them with any real sense of of competency you know it just [TS]

02:13:23   does stuff it doesn't really do stuff well and i think that that is part of [TS]

02:13:28   what we're up against here when they're smashing Apple music into iTunes and [TS]

02:13:34   which is the argument for separating it right [TS]

02:13:37   having an apple music or whatever the case may be and which I think honestly [TS]

02:13:41   would lead to more complexity so I'm not usually fund but you could easily see a [TS]

02:13:46   music app and a video is that right in and the videos app contains your video [TS]

02:13:52   library just like it doesn't I Wes and the music app contained you know radio [TS]

02:13:56   and your music and all that stuff and then the stores were then attached to [TS]

02:14:00   each of them you can't even look at the apple.com redesign as a sort of [TS]

02:14:04   indicators to with it think about it and right now your music collection is [TS]

02:14:09   separate from the store but without the music it doesn't have to be right [TS]

02:14:13   it literally is you could be 11 units and you could you could be listening to [TS]

02:14:18   a song and attitude collection which is totally possible without the music right [TS]

02:14:22   now there's just lots of indicators of a standalone app could really work well [TS]

02:14:26   and could mesh better than it currently does where you switch back and forth all [TS]

02:14:30   I know is like my movie library is is pretty big and iTunes handles it [TS]

02:14:35   incredibly poorly in Apple TV handles it even worse [TS]

02:14:39   yeah I've 954 movies wait how mend 954 wow they are all bought through iTunes [TS]

02:14:47   or no no no no I'm some of them but you know I have a good portion of them maybe [TS]

02:14:56   20% or purchase but from iTunes but a large majority of them are ripped [TS]

02:15:02   blu-rays DVDs other kinds of things so they're not the most amazing quality but [TS]

02:15:07   a lot of times they're good enough for me to watch every once in a great while [TS]

02:15:11   what I want to watch it but it's just like a digitized by collection so they [TS]

02:15:14   did I and you get out what you put that on your home network and iTunes [TS]

02:15:19   supposedly throwing the idea through your iCloud account you can see them [TS]

02:15:26   from your Apple TV exactly what the on the Apple TV when you have 954 movies [TS]

02:15:31   Italy the list scrolls for an eternity rate like it's just a scrollable list [TS]

02:15:37   there's no genre breakdowns the meditators there but there's no John [TS]

02:15:41   breakdowns there's no way to even look at them in cover form it's literally [TS]

02:15:46   just an endlessly scrolling list of names it's the worst possible interface [TS]

02:15:51   for a largely movie library yeah it's and it's not good it sucks I i out of [TS]

02:15:57   laziness i mean i i'd still buy Blu rays for movies that i truly love her [TS]

02:16:02   expected love you know Criterion Collection I've got all kubrick stuff on [TS]

02:16:06   blu-ray and stuff like that but for the most part if it's just regular crap we [TS]

02:16:13   just booked by Mr gonna buy weed by the iTunes version so we've got I figured [TS]

02:16:18   it's like holy cow that's a lot of money is we've been doing it for years we've [TS]

02:16:22   got a little over 300 movies that we bought from iTunes and on in a [TS]

02:16:28   soon-to-be dats you know not rips these aren't like on a Mac these are the ones [TS]

02:16:32   we bought from iTunes but one Apple TV when you visit the current Apple TV when [TS]

02:16:38   you go to all movies it's like 10 seconds before the list comes up before [TS]

02:16:43   anything comes up so it's like you almost have to make it easy to get to [TS]

02:16:49   the one you just be the most recent two or three because they're up there at the [TS]

02:16:52   top in the little short cut section but if you want to look at a movie that you [TS]

02:16:57   bought years ago [TS]

02:16:58   it's really stings he exactly if you if it's something about recent I mean the [TS]

02:17:05   cycle we go through with my daughter is you know will you know once you try this [TS]

02:17:11   you know this movie and she'll hate it but you have to test it the first time I [TS]

02:17:15   watch it and then she'll start asked me to watch it again and should watch it [TS]

02:17:17   over and over again until like I recently introduced her to James and the [TS]

02:17:21   Giant Peach and at first she was totally disinterested in a completely no thanks [TS]

02:17:26   but then now she watches it like once or twice a day right and same thing with [TS]

02:17:30   Iron Giant where you know those of the movie she alternates between right now [TS]

02:17:34   been previously did I was like monsters mean can you know so on and so forth [TS]

02:17:38   right they'll be a thing that is she's interested in so when she wants to watch [TS]

02:17:42   a movie that day you know what he wanted to be like a giant dildos right at the [TS]

02:17:48   top but if it's anything else it is a drill-down job to get to the rest of it [TS]

02:17:53   so regardless of what your use cases whether she should watch movie or you [TS]

02:17:59   know you're serious movie collector I don't think either people are really [TS]

02:18:02   being serviced well at this point you know and I think that there needs to be [TS]

02:18:07   a severe revamp their on the Apple TV but I think that part of that is in [TS]

02:18:10   iTunes as well as iTunes at the moment it's not all that effective either it's [TS]

02:18:15   either a list or a list of covers that does not scroll well really bored [TS]

02:18:23   takes a long time to load anyway I have a very strong feeling that there will be [TS]

02:18:29   no answer to that problem in a month [TS]

02:18:34   yeah I think there has to be i dont i dont really I'm in the same boat as you [TS]

02:18:39   as far as music goes I don't have a really comprehensive list of my gripes [TS]

02:18:46   or anything like that because I use it really casually you know I have a music [TS]

02:18:50   library but most my music library is classic rock as I that's when I was [TS]

02:18:55   buying a lot of music on CDs and rip them I was buying a lot of classic rock [TS]

02:18:59   my musical tastes have changed significantly over the last three albums [TS]

02:19:02   I bought were like Mumford and Sons Brandon Flowers new album and the [TS]

02:19:06   contrary soundtrack so they come over the map now but [TS]

02:19:10   I very rarely go through my music library in place up anymore I generally [TS]

02:19:15   pub on Rdio and then just listen to the popular stuff like what's new what's [TS]

02:19:21   interesting so I can discover new people and go oh I like you know I like you [TS]

02:19:26   know man camera like whatever you know what to subject or some some new artists [TS]

02:19:31   that I I am pretty excited about now and so that discovery aspect of things is [TS]

02:19:35   serviced fine for me by clicking on the radio tab and just you know letting it [TS]

02:19:40   play or forgoing the four new tab and just clicking on something so for me I'm [TS]

02:19:45   pretty easy so I'm not the right person to be a critical about it easy pleaser [TS]

02:19:50   that's the first thing that comes to mind when I think of you mad easy [TS]

02:19:57   pleaser in this one small what do you think about the new apple.com yeah yeah [TS]

02:20:09   ok so I think it's good I don't like it like you I don't have a lot to say about [TS]

02:20:13   it but I think it is it's going to be a nice statement for anybody that has a [TS]

02:20:20   separate store to get over it and said in a great their exploration curation [TS]

02:20:25   and store all into one to have a soul like showroom mentality I think you put [TS]

02:20:32   that put it that way [TS]

02:20:32   yeah yeah but I think that's that's accurate i think that the reason it was [TS]

02:20:40   it was more of an engineering issue than its vision that that's the way they [TS]

02:20:47   should do it right it was it just sort of evolved that way and that they had [TS]

02:20:52   this convoluted web objects system that they wrote in house for the store they [TS]

02:20:56   did a lot of cool things and couldn't be easily replaced but it also had a lot of [TS]

02:21:00   problems and so to me the most interesting thing we talked about and [TS]

02:21:04   and a lot of people have a story like if we don't it's the one day I know we [TS]

02:21:08   haven't talked about is are they still gonna take the store down when they have [TS]

02:21:12   like a press event and long story short that the deal is is that that's started [TS]

02:21:18   because technically they had to take the store down for hours to make certain [TS]

02:21:24   there were certain types of changes that had involved taking the entire store [TS]

02:21:28   down for hours and it that's part of it was the way that they're different [TS]

02:21:32   stores around the world you know four different currencies and stuff like that [TS]

02:21:35   and part of it was just the way that it was made and that explains why there are [TS]

02:21:42   times you know there's almost like a bad signal like the Apple stores down likes [TS]

02:21:46   if it's down the morning of WWDC keynote or product right or if it's down next [TS]

02:21:53   september you know I don't know what day is the consensus gas for when you know [TS]

02:21:58   that's going to be you know I don't know looking at my calendar I'm thinking [TS]

02:22:02   maybe september fourteenth or something in December 14th September 15th in a bit [TS]

02:22:08   of the press events go out our invites go out you know the week before and the [TS]

02:22:13   story goes down that morning will be everybody knows that but there were [TS]

02:22:16   times you know four years we're like on a random Wednesday the Apple Store goes [TS]

02:22:20   down for an hour and people get excited and you know what's going on and it [TS]

02:22:24   comes back up and it was nothing right so my understanding is that those days [TS]

02:22:30   are over they the new engineering that's going on here is they're not going to [TS]

02:22:34   have to take the store down for just just because they have to but my guess [TS]

02:22:42   is they'll still do something like that evolved into a way to make people [TS]

02:22:46   excited you know it build anticipation and quite frankly if they're announcing [TS]

02:22:52   new iPhones this morning they don't want you to buy an old you know me because [TS]

02:22:57   they know you're gonna send it right you know you're gonna be mad to cancel your [TS]

02:23:00   order and and send it back anyway yeah so maybe they just turn off the buy [TS]

02:23:05   button right I mean I think that there I asked about this and got no comment but [TS]

02:23:12   you know about the whole like wellville website come down how [TS]

02:23:16   and got no comment from them but the if you look at the way that the switch when [TS]

02:23:23   they did it like 40 countries like forty different stores and they did it [TS]

02:23:27   seamlessly I actually saw somebody was even browsing the site and it changed on [TS]

02:23:33   them as they click from one section to another so whether that translates in [TS]

02:23:37   forward into them being able to do whatever they want without having to [TS]

02:23:41   take everything down I don't know but it's an interesting indicator you know a [TS]

02:23:45   leading indicator of maybe the way it works differently now than it did before [TS]

02:23:49   and one of the reasons that they did all the engineering you know the scenes I [TS]

02:23:53   mean I would be really surprised if it's so random objects although it may I [TS]

02:23:57   don't think so and it seems based on my Twitter you know it's hard to tell from [TS]

02:24:00   the outside but it's clearly not web objects that directly talking to the [TS]

02:24:04   browser there's some kind of a patchy front and now and now that could be some [TS]

02:24:08   kind of load balancer something in front of web objects but it doesn't seem like [TS]

02:24:12   it and I said that it felt faster but I don't know maybe it's that you know what [TS]

02:24:16   are called the new and shiny placebo effect but a bunch of other people on [TS]

02:24:20   Twitter said no it's not just you it's definitely faster so that makes me think [TS]

02:24:24   it's not web objects anymore and if it is web objects went well hidden behind a [TS]

02:24:31   faster much better-looking yeah anyway that's the news of the week anything [TS]

02:24:38   else do you want to talk about having lost you probably lost you ok clear [TS]

02:24:45   again [TS]

02:24:46   Skype is the worst you know it's funny and that I got you know I don't pay for [TS]

02:24:51   it I guess I could maybe if I could they go away but this year launched Skype now [TS]

02:24:54   and it gives you like a list of things you can do and my list of suggested [TS]

02:24:58   things to do was one upgrade to Windows 10 and to take a depression test is at [TS]

02:25:05   the that's literally what it says in the main Skype window and a landscape while [TS]

02:25:10   things to do today and I can't help but think that they're related exactly must [TS]

02:25:18   be really get that are using Skype is really did it anyway [TS]

02:25:24   anyway it was you've been extraordinary graces with your time [TS]

02:25:27   and I was a great conversation Matthew pans arena people can read your work at [TS]

02:25:32   techcrunch.com where you are your title is editor-in-chief you would it would [TS]

02:25:38   you title yeah editor-in-chief which is well-deserved you're doing a very good [TS]

02:25:43   job there [TS]

02:25:44   CPU and on Twitter they can see your very fine tweets at at panzer P A N Z Y [TS]

02:25:53   are at a time when I get on skype I typed in panzer and I was very upset [TS]

02:25:59   when I introduced into just people people introduced me as being so now I [TS]

02:26:04   just let it ride it's a good name down sounds cool anyway I thank you for your [TS]

02:26:11   time [TS]