00:00:00 ◼ ► horse that you welcome I think this is the first time I remember yeah [<a href="https://overcast.fm/+BtuzuJbk8/0">TS</a>]
00:00:06 ◼ ► definitely you know now that you had you know nobody yet still on I guess it's [<a href="https://overcast.fm/+BtuzuJbk8/6">TS</a>]
00:00:14 ◼ ► you know you're legitimate doing you know there were some exposed to say last [<a href="https://overcast.fm/+BtuzuJbk8/14">TS</a>]
00:00:21 ◼ ► week I should I forgot it's a little bit of follow-up from that live episode of [<a href="https://overcast.fm/+BtuzuJbk8/21">TS</a>]
00:00:26 ◼ ► the show with with Phil Schiller so at the end of the live episode right [<a href="https://overcast.fm/+BtuzuJbk8/26">TS</a>]
00:00:31 ◼ ► towards the end as I thanked him I tanked everybody and then I asked the [<a href="https://overcast.fm/+BtuzuJbk8/31">TS</a>]
00:00:34 ◼ ► audience if the live video stream had stayed up because we we had tried [<a href="https://overcast.fm/+BtuzuJbk8/34">TS</a>]
00:00:39 ◼ ► something new we actually had that setup before I knew that that for sure is [<a href="https://overcast.fm/+BtuzuJbk8/39">TS</a>]
00:00:44 ◼ ► going to be the gas we're going to try to live stream it anyway so I asked the [<a href="https://overcast.fm/+BtuzuJbk8/44">TS</a>]
00:00:48 ◼ ► audience hated the livestream stay up because my thought was hey once word [<a href="https://overcast.fm/+BtuzuJbk8/48">TS</a>]
00:00:51 ◼ ► gets out on Twitter that Phil Schiller is on the show might you know [<a href="https://overcast.fm/+BtuzuJbk8/51">TS</a>]
00:00:54 ◼ ► overwhelming and some knucklehead down in front yard know and and then fill [<a href="https://overcast.fm/+BtuzuJbk8/54">TS</a>]
00:01:01 ◼ ► fill made a very funny joke he said hey these things are hard but I felt bad I [<a href="https://overcast.fm/+BtuzuJbk8/61">TS</a>]
00:01:06 ◼ ► thought although i stream is down and then as soon as we got our stage my my [<a href="https://overcast.fm/+BtuzuJbk8/66">TS</a>]
00:01:10 ◼ ► phone started going off and people were texting me and they were like I'm [<a href="https://overcast.fm/+BtuzuJbk8/70">TS</a>]
00:01:14 ◼ ► watching right now live on the video streaming and watching right now live on [<a href="https://overcast.fm/+BtuzuJbk8/74">TS</a>]
00:01:18 ◼ ► a video stream did not go down so I don't know who the knuckle head is in [<a href="https://overcast.fm/+BtuzuJbk8/78">TS</a>]
00:01:21 ◼ ► the audience who said that the live stream went down and maybe there were [<a href="https://overcast.fm/+BtuzuJbk8/81">TS</a>]
00:01:25 ◼ ► problems for a few people here and there but apparently did not go down and they [<a href="https://overcast.fm/+BtuzuJbk8/85">TS</a>]
00:01:30 ◼ ► were awful lot of people who who did watch it live in the same and I wanted [<a href="https://overcast.fm/+BtuzuJbk8/90">TS</a>]
00:01:33 ◼ ► to the reason I want to call that out though is that the company that did it [<a href="https://overcast.fm/+BtuzuJbk8/93">TS</a>]
00:01:36 ◼ ► as a company called hybrid events group and I'll put a link to their their [<a href="https://overcast.fm/+BtuzuJbk8/96">TS</a>]
00:01:42 ◼ ► Twitter in the show notes their their twitter is a hybrid events GRP because I [<a href="https://overcast.fm/+BtuzuJbk8/102">TS</a>]
00:01:49 ◼ ► guess they ran up against the lumen Twitter user names but anyway they did a [<a href="https://overcast.fm/+BtuzuJbk8/109">TS</a>]
00:01:54 ◼ ► great job could be happier with them and I feel terrible that at the end of this [<a href="https://overcast.fm/+BtuzuJbk8/114">TS</a>]
00:01:58 ◼ ► live stream that they worked their asses off to keep up and do a good job on it [<a href="https://overcast.fm/+BtuzuJbk8/118">TS</a>]
00:02:04 ◼ ► went down but it didn't so well you know you know they have knuckleheads i mean [<a href="https://overcast.fm/+BtuzuJbk8/124">TS</a>]
00:02:10 ◼ ► the thing is there's always someone you know is not happy so there's always an [<a href="https://overcast.fm/+BtuzuJbk8/130">TS</a>]
00:02:17 ◼ ► apple people are still likely maybe more so to complain right so yeah I guess so [<a href="https://overcast.fm/+BtuzuJbk8/137">TS</a>]
00:02:23 ◼ ► I just don't know what would have driven some adidas shutout know that the stream [<a href="https://overcast.fm/+BtuzuJbk8/143">TS</a>]
00:02:26 ◼ ► didn't stay up when in fact it did and if there were any problems they were [<a href="https://overcast.fm/+BtuzuJbk8/146">TS</a>]
00:02:30 ◼ ► minor and sporadic but anyway it was a lot of fun out at WWDC I was I was there [<a href="https://overcast.fm/+BtuzuJbk8/150">TS</a>]
00:02:40 ◼ ► and I was sitting was actually fortunate to sit pretty in a pretty good spot I [<a href="https://overcast.fm/+BtuzuJbk8/160">TS</a>]
00:02:47 ◼ ► would actually day they've managed I came in late I had gone to the bathroom [<a href="https://overcast.fm/+BtuzuJbk8/167">TS</a>]
00:02:50 ◼ ► because I always tell you go to the bathroom real because it could run lawn [<a href="https://overcast.fm/+BtuzuJbk8/170">TS</a>]
00:02:53 ◼ ► and and by the time I came back out you know they had let everybody in so I was [<a href="https://overcast.fm/+BtuzuJbk8/173">TS</a>]
00:02:58 ◼ ► like almost the last person to get in and I'm wandering around near the front [<a href="https://overcast.fm/+BtuzuJbk8/178">TS</a>]
00:03:03 ◼ ► trying to find a place because sometimes people people in the front don't fill up [<a href="https://overcast.fm/+BtuzuJbk8/183">TS</a>]
00:03:07 ◼ ► completely and and and I was actually kindly taken by hand by an apple person [<a href="https://overcast.fm/+BtuzuJbk8/187">TS</a>]
00:03:16 ◼ ► then sat next to a set behind baharon and his father and and so I had a I was [<a href="https://overcast.fm/+BtuzuJbk8/196">TS</a>]
00:03:25 ◼ ► like the 5th row and it was it was really the best species I ever had and [<a href="https://overcast.fm/+BtuzuJbk8/205">TS</a>]
00:03:31 ◼ ► for bed that that's what I got for being late you know as soon as it was for me [<a href="https://overcast.fm/+BtuzuJbk8/211">TS</a>]
00:03:35 ◼ ► it was a thrill to be to be in a great spot and and you know I'm previous shows [<a href="https://overcast.fm/+BtuzuJbk8/215">TS</a>]
00:03:41 ◼ ► I remember sitting behind you that was funny sandwich behind a between you and [<a href="https://overcast.fm/+BtuzuJbk8/221">TS</a>]
00:03:47 ◼ ► like rene for example you know so as always these great people you meet there [<a href="https://overcast.fm/+BtuzuJbk8/227">TS</a>]
00:03:53 ◼ ► and that's almost more exciting than than the show itself you know just [<a href="https://overcast.fm/+BtuzuJbk8/233">TS</a>]
00:03:59 ◼ ► yeah I have been to enough of these now it's funny because it's like it's dawned [<a href="https://overcast.fm/+BtuzuJbk8/239">TS</a>]
00:04:03 ◼ ► on me that now I've been through enough of these keynote sort of a veteran [<a href="https://overcast.fm/+BtuzuJbk8/243">TS</a>]
00:04:08 ◼ ► a rocky and I but I still think of myself I still think every time I go to [<a href="https://overcast.fm/+BtuzuJbk8/248">TS</a>]
00:04:13 ◼ ► believe that I'm invited to attend one of these Apple Keynote I know it's a [<a href="https://overcast.fm/+BtuzuJbk8/253">TS</a>]
00:04:17 ◼ ► thrilling every time a pretty good three or four and it's it's still you feel a [<a href="https://overcast.fm/+BtuzuJbk8/257">TS</a>]
00:04:24 ◼ ► little bit of a single every time and it's kind of feel privileged to be there [<a href="https://overcast.fm/+BtuzuJbk8/264">TS</a>]
00:04:29 ◼ ► I've had the same experience over sometimes if you want a good seat it [<a href="https://overcast.fm/+BtuzuJbk8/269">TS</a>]
00:04:35 ◼ ► actually advantageous to not wander in with friends or colleagues are you know [<a href="https://overcast.fm/+BtuzuJbk8/275">TS</a>]
00:04:41 ◼ ► because what happens is you may go before they open the doors and you see [<a href="https://overcast.fm/+BtuzuJbk8/281">TS</a>]
00:04:43 ◼ ► people who you know like member I think it was you who took the picture of me [<a href="https://overcast.fm/+BtuzuJbk8/283">TS</a>]
00:04:47 ◼ ► and Ben Thompson wearing seemingly identical to see me when I thought they [<a href="https://overcast.fm/+BtuzuJbk8/287">TS</a>]
00:04:51 ◼ ► were there is they weren't that different brands but it would be very [<a href="https://overcast.fm/+BtuzuJbk8/291">TS</a>]
00:04:55 ◼ ► hard for anybody I think you have to look at the label to see the difference [<a href="https://overcast.fm/+BtuzuJbk8/295">TS</a>]
00:04:58 ◼ ► so Ben Thompson and I showed up it at the Keno dress like twins and you were [<a href="https://overcast.fm/+BtuzuJbk8/298">TS</a>]
00:05:04 ◼ ► kind enough to document that proposes to run into people who you know like that [<a href="https://overcast.fm/+BtuzuJbk8/304">TS</a>]
00:05:09 ◼ ► and then you go in the Keno together but then if you take a group of five or six [<a href="https://overcast.fm/+BtuzuJbk8/309">TS</a>]
00:05:13 ◼ ► of you you look for five or six seats and it limits sometimes going in just by [<a href="https://overcast.fm/+BtuzuJbk8/313">TS</a>]
00:05:18 ◼ ► yourself or going to like you say you go to the restroom one time I think was [<a href="https://overcast.fm/+BtuzuJbk8/318">TS</a>]
00:05:23 ◼ ► last year for WBC it at the keynote it used to be for years and years has [<a href="https://overcast.fm/+BtuzuJbk8/323">TS</a>]
00:05:28 ◼ ► always been a ten ten o'clock start and it used to be that they'd let pressing [<a href="https://overcast.fm/+BtuzuJbk8/328">TS</a>]
00:05:33 ◼ ► in very close to the end I mean sometimes to the point where people [<a href="https://overcast.fm/+BtuzuJbk8/333">TS</a>]
00:05:37 ◼ ► would start like getting nervous and be like they've forgotten start without us [<a href="https://overcast.fm/+BtuzuJbk8/337">TS</a>]
00:05:41 ◼ ► like there is one near you know the members of the media didn't get in until [<a href="https://overcast.fm/+BtuzuJbk8/341">TS</a>]
00:05:44 ◼ ► I don't five or ten minutes before ten o'clock but part of the new Apple with [<a href="https://overcast.fm/+BtuzuJbk8/344">TS</a>]
00:05:52 ◼ ► Tim Cook is that stuff around alot more regularly in stuff starts exactly on [<a href="https://overcast.fm/+BtuzuJbk8/352">TS</a>]
00:05:57 ◼ ► time and if you've noticed but Tim Cook the keynote started 10000 I mean like [<a href="https://overcast.fm/+BtuzuJbk8/357">TS</a>]
00:06:02 ◼ ► this second but you know I notice a couple of the details maybe you already [<a href="https://overcast.fm/+BtuzuJbk8/362">TS</a>]
00:06:06 ◼ ► went over this with your audience but I the couple details when they when they [<a href="https://overcast.fm/+BtuzuJbk8/366">TS</a>]
00:06:12 ◼ ► they they segregate the photographers from everybody else they've always done [<a href="https://overcast.fm/+BtuzuJbk8/372">TS</a>]
00:06:17 ◼ ► that yet they've always done that but I purposes that you know they've got their [<a href="https://overcast.fm/+BtuzuJbk8/377">TS</a>]
00:06:21 ◼ ► own little they've got their own little bleachers whatever wing and then the [<a href="https://overcast.fm/+BtuzuJbk8/381">TS</a>]
00:06:26 ◼ ► other thing that's interesting is that then this kind of like this time when [<a href="https://overcast.fm/+BtuzuJbk8/386">TS</a>]
00:06:30 ◼ ► the executives who usually sit in the middle section in the front middle so [<a href="https://overcast.fm/+BtuzuJbk8/390">TS</a>]
00:06:35 ◼ ► the executives begin to cut you know come in and take their seats and they're [<a href="https://overcast.fm/+BtuzuJbk8/395">TS</a>]
00:06:40 ◼ ► basically they're mingling a little bit with each other and it's like you see [<a href="https://overcast.fm/+BtuzuJbk8/400">TS</a>]
00:06:44 ◼ ► the camera guys just going nuts taking all these shots of the executives [<a href="https://overcast.fm/+BtuzuJbk8/404">TS</a>]
00:06:48 ◼ ► mingling and I i wonder how much of that is plans so that they have this photo op [<a href="https://overcast.fm/+BtuzuJbk8/408">TS</a>]
00:06:54 ◼ ► for for this kind of casual interaction that happens with with with some of the [<a href="https://overcast.fm/+BtuzuJbk8/414">TS</a>]
00:07:02 ◼ ► superstars of Apple if you will you know you see people would just like in the [<a href="https://overcast.fm/+BtuzuJbk8/422">TS</a>]
00:07:07 ◼ ► audience stand up and and you did I see I see johnnie ICN July see so-and-so and [<a href="https://overcast.fm/+BtuzuJbk8/427">TS</a>]
00:07:14 ◼ ► it was funny to see how you do it seems so natural but I wonder how much of it [<a href="https://overcast.fm/+BtuzuJbk8/434">TS</a>]
00:07:19 ◼ ► is actually on purpose done that way to create the opportunity for the [<a href="https://overcast.fm/+BtuzuJbk8/439">TS</a>]
00:07:24 ◼ ► photographers to take their shots and have something I don't know that's why I [<a href="https://overcast.fm/+BtuzuJbk8/444">TS</a>]
00:07:28 ◼ ► think it's definitely strategic I'm not quite sure what the strategy is though [<a href="https://overcast.fm/+BtuzuJbk8/448">TS</a>]
00:07:33 ◼ ► and and about which site lines they're looking to give the photographers it [<a href="https://overcast.fm/+BtuzuJbk8/453">TS</a>]
00:07:37 ◼ ► seems to me like what they want is they want the photographers not close but so [<a href="https://overcast.fm/+BtuzuJbk8/457">TS</a>]
00:07:42 ◼ ► if you are if you're serious about taking the photography and even you [<a href="https://overcast.fm/+BtuzuJbk8/462">TS</a>]
00:07:45 ◼ ► really want to bring a long lens and you're gonna be doomed in from a [<a href="https://overcast.fm/+BtuzuJbk8/465">TS</a>]
00:07:50 ◼ ► distance and that you're not gonna get close but anyway last year but I think [<a href="https://overcast.fm/+BtuzuJbk8/470">TS</a>]
00:07:56 ◼ ► it was last year I you know was walking to the to the Moscone from my hotel and [<a href="https://overcast.fm/+BtuzuJbk8/476">TS</a>]
00:08:04 ◼ ► it was around 9:30 so is about half hour before but I got a text from a couple [<a href="https://overcast.fm/+BtuzuJbk8/484">TS</a>]
00:08:08 ◼ ► people they've already let us in and I was like oh crap so I was like you were [<a href="https://overcast.fm/+BtuzuJbk8/488">TS</a>]
00:08:12 ◼ ► this year I was one of the last ones in and had a similar type thing where it [<a href="https://overcast.fm/+BtuzuJbk8/492">TS</a>]
00:08:16 ◼ ► wound up you know somebody from Apple PR spotted me looking for a seat as they [<a href="https://overcast.fm/+BtuzuJbk8/496">TS</a>]
00:08:21 ◼ ► or something but it's weird sitting up there because when you're up there with [<a href="https://overcast.fm/+BtuzuJbk8/501">TS</a>]
00:08:25 ◼ ► all the Apple employees they're the people who sort of applied at strategic [<a href="https://overcast.fm/+BtuzuJbk8/505">TS</a>]
00:08:30 ◼ ► points and sort of try to get the applause rolling and applause points [<a href="https://overcast.fm/+BtuzuJbk8/510">TS</a>]
00:08:33 ◼ ► which you know to me as a member of the media's is not really appropriate it [<a href="https://overcast.fm/+BtuzuJbk8/513">TS</a>]
00:08:38 ◼ ► feels a little bit like living in the home team crowd when you're up there [<a href="https://overcast.fm/+BtuzuJbk8/518">TS</a>]
00:08:41 ◼ ► really i no i didnt sense that but I did sense and other events that they were [<a href="https://overcast.fm/+BtuzuJbk8/521">TS</a>]
00:08:46 ◼ ► some cheerleading going on that I didn't see here this one but it is it's it's [<a href="https://overcast.fm/+BtuzuJbk8/526">TS</a>]
00:08:53 ◼ ► kind of interesting experience I i guess its very privileged that we have that [<a href="https://overcast.fm/+BtuzuJbk8/533">TS</a>]
00:08:58 ◼ ► access to to the event that we do it and to each other and that's on the fact [<a href="https://overcast.fm/+BtuzuJbk8/538">TS</a>]
00:09:05 ◼ ► that's where I i I asked yesterday how about we we get together and do this [<a href="https://overcast.fm/+BtuzuJbk8/545">TS</a>]
00:09:10 ◼ ► right so yeah yeah that was exactly where this could set up so now we're a [<a href="https://overcast.fm/+BtuzuJbk8/550">TS</a>]
00:09:16 ◼ ► couple weeks out and I feel like we're about to enter what's more or less this [<a href="https://overcast.fm/+BtuzuJbk8/556">TS</a>]
00:09:20 ◼ ► summer doldrums newswise I don't think we're gonna get you know other than the [<a href="https://overcast.fm/+BtuzuJbk8/560">TS</a>]
00:09:24 ◼ ► launch the imminent launch of a pop music there's not much going on you know [<a href="https://overcast.fm/+BtuzuJbk8/564">TS</a>]
00:09:31 ◼ ► never really isn't July or August so I'm just curious what you think overall with [<a href="https://overcast.fm/+BtuzuJbk8/571">TS</a>]
00:09:36 ◼ ► a couple of weeks behind us what you think in hindsight of you know the WWDC [<a href="https://overcast.fm/+BtuzuJbk8/576">TS</a>]
00:09:41 ◼ ► keynote so I'm not a good analyst [<a href="https://overcast.fm/+BtuzuJbk8/581">TS</a>]
00:09:49 ◼ ► fans that way because I tend to look for under the under the understated and he [<a href="https://overcast.fm/+BtuzuJbk8/589">TS</a>]
00:09:59 ◼ ► is there is there a deeper thing and I don't do well on the feature set so much [<a href="https://overcast.fm/+BtuzuJbk8/599">TS</a>]
00:10:05 ◼ ► I'm not making a list of the big idea I'm trying to find where the small ideas [<a href="https://overcast.fm/+BtuzuJbk8/605">TS</a>]
00:10:09 ◼ ► and the to me the the big thing this whole year has been around what I call [<a href="https://overcast.fm/+BtuzuJbk8/609">TS</a>]
00:10:20 ◼ ► schuman is all that Apple the idea that Apple is presenting [<a href="https://overcast.fm/+BtuzuJbk8/620">TS</a>]
00:10:24 ◼ ► a new face a new definition of its of its principal operating strategy which [<a href="https://overcast.fm/+BtuzuJbk8/624">TS</a>]
00:10:34 ◼ ► is really about not the algorithm hard to put a word on it because the the the [<a href="https://overcast.fm/+BtuzuJbk8/634">TS</a>]
00:10:41 ◼ ► the the dominant logic of Silicon Valley's that that power of the [<a href="https://overcast.fm/+BtuzuJbk8/641">TS</a>]
00:10:47 ◼ ► algorithm is power of the business and and all that flows from it and and [<a href="https://overcast.fm/+BtuzuJbk8/647">TS</a>]
00:10:57 ◼ ► somehow what I sees this shift where Apple's saying you know we don't [<a href="https://overcast.fm/+BtuzuJbk8/657">TS</a>]
00:11:01 ◼ ► necessarily believe in the power of the algorithm in fact we may actually [<a href="https://overcast.fm/+BtuzuJbk8/661">TS</a>]
00:11:06 ◼ ► believe in the anti algorithm and the anti algorithm is the human being and [<a href="https://overcast.fm/+BtuzuJbk8/666">TS</a>]
00:11:11 ◼ ► the word I came up with his humanism other humanism is a word that was used [<a href="https://overcast.fm/+BtuzuJbk8/671">TS</a>]
00:11:16 ◼ ► to counter the notion of a world based around faith and so so this was a sort [<a href="https://overcast.fm/+BtuzuJbk8/676">TS</a>]
00:11:24 ◼ ► of maybe I got the timing wrong but there may be a renaissance for a period [<a href="https://overcast.fm/+BtuzuJbk8/684">TS</a>]
00:11:29 ◼ ► of time when when people began looking at that humans at at the center of the [<a href="https://overcast.fm/+BtuzuJbk8/689">TS</a>]
00:11:33 ◼ ► universe or the center of thought and and that that idea of putting man in the [<a href="https://overcast.fm/+BtuzuJbk8/693">TS</a>]
00:11:39 ◼ ► center was was big deal because the church was the dominant leader and so my [<a href="https://overcast.fm/+BtuzuJbk8/699">TS</a>]
00:11:46 ◼ ► way of thinking is that I'm not trying to position against faith but rather [<a href="https://overcast.fm/+BtuzuJbk8/706">TS</a>]
00:11:49 ◼ ► position against the notion of the the all powerful algorithm as as the [<a href="https://overcast.fm/+BtuzuJbk8/709">TS</a>]
00:11:55 ◼ ► counterparty to this to this idea and so what's the evidence the evidence is [<a href="https://overcast.fm/+BtuzuJbk8/715">TS</a>]
00:12:00 ◼ ► number one that they believe in curation they believe in actual people making [<a href="https://overcast.fm/+BtuzuJbk8/720">TS</a>]
00:12:07 ◼ ► decisions one we've seen this already for years and years on the App Store [<a href="https://overcast.fm/+BtuzuJbk8/727">TS</a>]
00:12:11 ◼ ► that there would be someone making now so that means they're fallible that [<a href="https://overcast.fm/+BtuzuJbk8/731">TS</a>]
00:12:15 ◼ ► means they're gonna make mistakes that means they're gonna make all upset [<a href="https://overcast.fm/+BtuzuJbk8/735">TS</a>]
00:12:20 ◼ ► people and offend people but with it comes also the benefit of judgment that [<a href="https://overcast.fm/+BtuzuJbk8/740">TS</a>]
00:12:24 ◼ ► comes from the mind of an individual second piece of evidence Jony ive in all [<a href="https://overcast.fm/+BtuzuJbk8/744">TS</a>]
00:12:31 ◼ ► his in all his visions of what people want he's making a judgment he's making [<a href="https://overcast.fm/+BtuzuJbk8/751">TS</a>]
00:12:37 ◼ ► a call he's calling the is curating essentially what it is that we want and [<a href="https://overcast.fm/+BtuzuJbk8/757">TS</a>]
00:12:44 ◼ ► rather than offering every possible option they'll tell you these are the [<a href="https://overcast.fm/+BtuzuJbk8/764">TS</a>]
00:12:49 ◼ ► best options we believe that so these are old stories the news stories bring [<a href="https://overcast.fm/+BtuzuJbk8/769">TS</a>]
00:12:53 ◼ ► it even more to the surface are well actually going to decide how to surface [<a href="https://overcast.fm/+BtuzuJbk8/773">TS</a>]
00:12:59 ◼ ► the music that people should listen to or we're going to surface the generally [<a href="https://overcast.fm/+BtuzuJbk8/779">TS</a>]
00:13:07 ◼ ► speaking media and so trust us with with our judgment with our tastes and that [<a href="https://overcast.fm/+BtuzuJbk8/787">TS</a>]
00:13:15 ◼ ► ideas so opposite to the algorithmic ideas that exists as the norm that I [<a href="https://overcast.fm/+BtuzuJbk8/795">TS</a>]
00:13:23 ◼ ► feel like somehow this is the beginning but also by the way the idea that trust [<a href="https://overcast.fm/+BtuzuJbk8/803">TS</a>]
00:13:27 ◼ ► us comes down to privacy trust us comes down to to being able to put together [<a href="https://overcast.fm/+BtuzuJbk8/807">TS</a>]
00:13:35 ◼ ► the the integrated packages that we think are the features that you really [<a href="https://overcast.fm/+BtuzuJbk8/815">TS</a>]
00:13:39 ◼ ► need that no more than that and so this whole idea has been around too late but [<a href="https://overcast.fm/+BtuzuJbk8/819">TS</a>]
00:13:45 ◼ ► suddenly springing up and going head-to-head with algorithm based [<a href="https://overcast.fm/+BtuzuJbk8/825">TS</a>]
00:13:50 ◼ ► business models I think that's a great observation that's exactly the sort of [<a href="https://overcast.fm/+BtuzuJbk8/830">TS</a>]
00:13:54 ◼ ► insight that I'm looking for you from from the keynote like words it's not [<a href="https://overcast.fm/+BtuzuJbk8/834">TS</a>]
00:13:59 ◼ ► about point-by-point critiquing the the performances on stage but rather trying [<a href="https://overcast.fm/+BtuzuJbk8/839">TS</a>]
00:14:05 ◼ ► to suss out what the actual meaning was because I and I think you'll agree with [<a href="https://overcast.fm/+BtuzuJbk8/845">TS</a>]
00:14:08 ◼ ► me here that I i think one of the more interesting things of today's Apple [<a href="https://overcast.fm/+BtuzuJbk8/848">TS</a>]
00:14:14 ◼ ► let's call it Tim Cook supple as I think that's roughly you know I think it does [<a href="https://overcast.fm/+BtuzuJbk8/854">TS</a>]
00:14:18 ◼ ► correspond roughly 22 when he took over as CEO and I think it's it's deliberate [<a href="https://overcast.fm/+BtuzuJbk8/858">TS</a>]
00:14:23 ◼ ► and I think it is his personality coming to the surface I think Paul wants to be [<a href="https://overcast.fm/+BtuzuJbk8/863">TS</a>]
00:14:29 ◼ ► better understood by people outside the company [<a href="https://overcast.fm/+BtuzuJbk8/869">TS</a>]
00:14:33 ◼ ► whereas before I don't think there was so much a date they wanted to be [<a href="https://overcast.fm/+BtuzuJbk8/873">TS</a>]
00:14:36 ◼ ► misunderstood but they just didn't care if you did [<a href="https://overcast.fm/+BtuzuJbk8/876">TS</a>]
00:14:39 ◼ ► they they want they reveled in the mystique of Apple I think the mystique [<a href="https://overcast.fm/+BtuzuJbk8/879">TS</a>]
00:14:45 ◼ ► of Apple was there's value in being mysterious there's value in being [<a href="https://overcast.fm/+BtuzuJbk8/885">TS</a>]
00:14:50 ◼ ► misunderstood even because at some point you're gonna get the aha moment that you [<a href="https://overcast.fm/+BtuzuJbk8/890">TS</a>]
00:14:55 ◼ ► were wrong and then those who become aware of it through their own discovery [<a href="https://overcast.fm/+BtuzuJbk8/895">TS</a>]
00:14:59 ◼ ► of that fact even more deeply and I think you write that is the the sort of [<a href="https://overcast.fm/+BtuzuJbk8/899">TS</a>]
00:15:04 ◼ ► the jobs in that those of public relations reserve a distance and you're [<a href="https://overcast.fm/+BtuzuJbk8/904">TS</a>]
00:15:11 ◼ ► right I think there's the sensitivity more towards will you know maybe we [<a href="https://overcast.fm/+BtuzuJbk8/911">TS</a>]
00:15:15 ◼ ► don't need to be so mysterious after all but but here's where I feel that there's [<a href="https://overcast.fm/+BtuzuJbk8/915">TS</a>]
00:15:21 ◼ ► still the mystique which is dead they speak actually plainly of what their [<a href="https://overcast.fm/+BtuzuJbk8/921">TS</a>]
00:15:26 ◼ ► intentions are and when you see this in in Cook's statements like the product is [<a href="https://overcast.fm/+BtuzuJbk8/926">TS</a>]
00:15:34 ◼ ► our North Star that we are concerned about doing good work rather than being [<a href="https://overcast.fm/+BtuzuJbk8/934">TS</a>]
00:15:41 ◼ ► profitable or having a rate of return when he sometimes it very pointedly [<a href="https://overcast.fm/+BtuzuJbk8/941">TS</a>]
00:15:46 ◼ ► attacks some Wall Street punditry other times you see this language from johnnie [<a href="https://overcast.fm/+BtuzuJbk8/946">TS</a>]
00:15:53 ◼ ► I've about does a product deserved to exist and we you know and and so we see [<a href="https://overcast.fm/+BtuzuJbk8/953">TS</a>]
00:16:00 ◼ ► these trained very carefully articulated statements which which I would say 99.9% [<a href="https://overcast.fm/+BtuzuJbk8/960">TS</a>]
00:16:07 ◼ ► of listeners throw away as you know in one ear and out the other and it's just [<a href="https://overcast.fm/+BtuzuJbk8/967">TS</a>]
00:16:13 ◼ ► as if like these guys are just using some kind of some kind of poetry to [<a href="https://overcast.fm/+BtuzuJbk8/973">TS</a>]
00:16:22 ◼ ► I think perhaps my favorite thing to do in that plan analysis is this take the [<a href="https://overcast.fm/+BtuzuJbk8/982">TS</a>]
00:16:28 ◼ ► word out of the horse's mouth analysis of the framing of the three phases every [<a href="https://overcast.fm/+BtuzuJbk8/988">TS</a>]
00:16:33 ◼ ► detail detail but they say something and deconstructing it and saying you know [<a href="https://overcast.fm/+BtuzuJbk8/993">TS</a>]
00:16:38 ◼ ► there's a code in here there's actually meaning full communication going on so [<a href="https://overcast.fm/+BtuzuJbk8/998">TS</a>]
00:16:43 ◼ ► my take on it is yes there is a more particular there's more articulation [<a href="https://overcast.fm/+BtuzuJbk8/1003">TS</a>]
00:16:51 ◼ ► coding coded phrases in this is Steve Jobs did need to he would speak from the [<a href="https://overcast.fm/+BtuzuJbk8/1011">TS</a>]
00:16:57 ◼ ► heart and so what he came out his mouth was was deconstructed but but he was [<a href="https://overcast.fm/+BtuzuJbk8/1017">TS</a>]
00:17:02 ◼ ► there was with the spokesperson and now we have simply a lot of other [<a href="https://overcast.fm/+BtuzuJbk8/1022">TS</a>]
00:17:04 ◼ ► spokespeople who are doing these types of very interesting raisings and and I [<a href="https://overcast.fm/+BtuzuJbk8/1024">TS</a>]
00:17:09 ◼ ► take them and I i see from that to me that is what guides by thinking that [<a href="https://overcast.fm/+BtuzuJbk8/1029">TS</a>]
00:17:15 ◼ ► guides my analysis rather than saying you know what the number see what the [<a href="https://overcast.fm/+BtuzuJbk8/1035">TS</a>]
00:17:22 ◼ ► Prophet logic might be I always ask given their language how are they going [<a href="https://overcast.fm/+BtuzuJbk8/1042">TS</a>]
00:17:30 ◼ ► so they give you the example of Ikea people were asking a few months ago what [<a href="https://overcast.fm/+BtuzuJbk8/1050">TS</a>]
00:17:33 ◼ ► about the car what about the car and I said well here's how it would work that [<a href="https://overcast.fm/+BtuzuJbk8/1053">TS</a>]
00:17:37 ◼ ► out and I would say what the Johnny I receive about product with the sting [<a href="https://overcast.fm/+BtuzuJbk8/1057">TS</a>]
00:17:41 ◼ ► cooks a byproduct therefore the product that has to emerge has to comply to [<a href="https://overcast.fm/+BtuzuJbk8/1061">TS</a>]
00:17:46 ◼ ► these rules they have to have a meaningful contribution they it has to [<a href="https://overcast.fm/+BtuzuJbk8/1066">TS</a>]
00:17:50 ◼ ► be has to be better in ways that are that which Apple can contribute etc it [<a href="https://overcast.fm/+BtuzuJbk8/1070">TS</a>]
00:17:59 ◼ ► so I what I would do is simply take those verbatim no communication from [<a href="https://overcast.fm/+BtuzuJbk8/1079">TS</a>]
00:18:03 ◼ ► Apple and and used those as my lenses to analyze the questions that had so in [<a href="https://overcast.fm/+BtuzuJbk8/1083">TS</a>]
00:18:09 ◼ ► that sense that's how that's how Apple is it is different in my way in my way [<a href="https://overcast.fm/+BtuzuJbk8/1089">TS</a>]
00:18:14 ◼ ► of thinking because if you did that without with with Steve Jobs comments he [<a href="https://overcast.fm/+BtuzuJbk8/1094">TS</a>]
00:18:17 ◼ ► would flip flopping on a lot of them were simply like today I feel this way [<a href="https://overcast.fm/+BtuzuJbk8/1097">TS</a>]
00:18:21 ◼ ► and that they couldn't really rely on those statements as guiding guiding [<a href="https://overcast.fm/+BtuzuJbk8/1101">TS</a>]
00:18:25 ◼ ► principles I think Apple remember once reminds me of what Tim Cook was acting [<a href="https://overcast.fm/+BtuzuJbk8/1105">TS</a>]
00:18:31 ◼ ► CEO he went on a conference call and he almost like stated a poem in the poetic [<a href="https://overcast.fm/+BtuzuJbk8/1111">TS</a>]
00:18:38 ◼ ► way what we believe in it he was like one of these like speeches buried in the [<a href="https://overcast.fm/+BtuzuJbk8/1118">TS</a>]
00:18:44 ◼ ► conference call with analysts believe it and I i wrote it up and I said I called [<a href="https://overcast.fm/+BtuzuJbk8/1124">TS</a>]
00:18:50 ◼ ► it the Tim Cook doctrine and this was before he was full-time CEO hehe you [<a href="https://overcast.fm/+BtuzuJbk8/1130">TS</a>]
00:18:57 ◼ ► know I wrote those down and I i I broke the lines up in the way that it almost [<a href="https://overcast.fm/+BtuzuJbk8/1137">TS</a>]
00:19:00 ◼ ► looked like a pole and I said you know there is there's the there's the there's [<a href="https://overcast.fm/+BtuzuJbk8/1140">TS</a>]
00:19:05 ◼ ► an algorithm right there about how this business works we're going to [<a href="https://overcast.fm/+BtuzuJbk8/1145">TS</a>]
00:19:08 ◼ ► cross-pollinate I remember he used that phrase I don't remember a lot of it but [<a href="https://overcast.fm/+BtuzuJbk8/1148">TS</a>]
00:19:14 ◼ ► I can go back and they get up its doctrine in in in still in searchable in [<a href="https://overcast.fm/+BtuzuJbk8/1154">TS</a>]
00:19:20 ◼ ► the blog so that's the kind of guy he is I think that's been that was way back in [<a href="https://overcast.fm/+BtuzuJbk8/1160">TS</a>]
00:19:25 ◼ ► what two thousand probably eight or nine so it's it's it's very much a reflection [<a href="https://overcast.fm/+BtuzuJbk8/1165">TS</a>]
00:19:33 ◼ ► of of what what you think of as to coax awful and so you i think part of went [<a href="https://overcast.fm/+BtuzuJbk8/1173">TS</a>]
00:19:41 ◼ ► wrong in that keynote was the way that and I don't know if you thought this do [<a href="https://overcast.fm/+BtuzuJbk8/1181">TS</a>]
00:19:45 ◼ ► I know most people who have spoken to agree that the music segment at the end [<a href="https://overcast.fm/+BtuzuJbk8/1185">TS</a>]
00:19:49 ◼ ► was was too long and disorganized but in hindsight as we get closer to the launch [<a href="https://overcast.fm/+BtuzuJbk8/1189">TS</a>]
00:19:54 ◼ ► of of Apple music and I read more and more about it I see that as the picture [<a href="https://overcast.fm/+BtuzuJbk8/1194">TS</a>]
00:20:01 ◼ ► becomes more clear to me it was there it just wasn't the information was there [<a href="https://overcast.fm/+BtuzuJbk8/1201">TS</a>]
00:20:07 ◼ ► what I want I think we should understand about it was there but it it it was too [<a href="https://overcast.fm/+BtuzuJbk8/1207">TS</a>]
00:20:11 ◼ ► disorganized for it to be clear and so part of it is what you said about the [<a href="https://overcast.fm/+BtuzuJbk8/1211">TS</a>]
00:20:15 ◼ ► humanism and not trusting in the algorithm and its and I know it was [<a href="https://overcast.fm/+BtuzuJbk8/1215">TS</a>]
00:20:20 ◼ ► there and I know that they mentioned it a few times with the beat one radio how [<a href="https://overcast.fm/+BtuzuJbk8/1220">TS</a>]
00:20:26 ◼ ► it's going to be human selected you know there's a curated perfect word but there [<a href="https://overcast.fm/+BtuzuJbk8/1226">TS</a>]
00:20:33 ◼ ► was a New York Times profile today or yesterday earlier this week of Zane Lowe [<a href="https://overcast.fm/+BtuzuJbk8/1233">TS</a>]
00:20:37 ◼ ► who's coming from BBC one in the UK super highly-regarded deejay and I know [<a href="https://overcast.fm/+BtuzuJbk8/1237">TS</a>]
00:20:47 ◼ ► at this was mentioned in the Keno but it just kind of lost it because I was just [<a href="https://overcast.fm/+BtuzuJbk8/1247">TS</a>]
00:20:51 ◼ ► losing focus but they mentioned that their intention with this is not so much [<a href="https://overcast.fm/+BtuzuJbk8/1251">TS</a>]
00:20:56 ◼ ► that you're going to pick your favorite genre [<a href="https://overcast.fm/+BtuzuJbk8/1256">TS</a>]
00:21:00 ◼ ► go go to station it's sort of like the antioxidant radio like we've got exxon [<a href="https://overcast.fm/+BtuzuJbk8/1260">TS</a>]
00:21:04 ◼ ► radio in our car and I think there's like to 200 stations are 300 patients I [<a href="https://overcast.fm/+BtuzuJbk8/1264">TS</a>]
00:21:07 ◼ ► don't know unbelievable number but you can dial in to have an entire station [<a href="https://overcast.fm/+BtuzuJbk8/1267">TS</a>]
00:21:13 ◼ ► that just Frank Sinatra and there's a gas station just for elvis presley with [<a href="https://overcast.fm/+BtuzuJbk8/1273">TS</a>]
00:21:18 ◼ ► this beat won their intention I mean obviously you're gonna be able to stream [<a href="https://overcast.fm/+BtuzuJbk8/1278">TS</a>]
00:21:22 ◼ ► music based on your preference if that's what you want but if you listen to beat [<a href="https://overcast.fm/+BtuzuJbk8/1282">TS</a>]
00:21:25 ◼ ► one it's any new music that they think is interesting which is to me a really [<a href="https://overcast.fm/+BtuzuJbk8/1285">TS</a>]
00:21:32 ◼ ► interesting way to go and it is absolutely not [<a href="https://overcast.fm/+BtuzuJbk8/1292">TS</a>]
00:21:34 ◼ ► algorithmically generated absolutely that's exactly the thinking that I think [<a href="https://overcast.fm/+BtuzuJbk8/1294">TS</a>]
00:21:39 ◼ ► this news release about and i think johnnie [<a href="https://overcast.fm/+BtuzuJbk8/1299">TS</a>]
00:21:42 ◼ ► Jimmy Iovine was one of probably sold on the idea that you can do this to music [<a href="https://overcast.fm/+BtuzuJbk8/1302">TS</a>]
00:21:49 ◼ ► and let me guess here and no no no no evidence but let me guess that you [<a href="https://overcast.fm/+BtuzuJbk8/1309">TS</a>]
00:21:54 ◼ ► probably remember back in the days when they were influential DJs in the United [<a href="https://overcast.fm/+BtuzuJbk8/1314">TS</a>]
00:21:58 ◼ ► States who pretty much drove musical taste who could you know who who who [<a href="https://overcast.fm/+BtuzuJbk8/1318">TS</a>]
00:22:05 ◼ ► could influence a generation by selecting the right music and playing it [<a href="https://overcast.fm/+BtuzuJbk8/1325">TS</a>]
00:22:11 ◼ ► and you know over time that became corrupted by by scandalous type of [<a href="https://overcast.fm/+BtuzuJbk8/1331">TS</a>]
00:22:16 ◼ ► driving driving and so on but but the job of meeting of the radio was for the [<a href="https://overcast.fm/+BtuzuJbk8/1336">TS</a>]
00:22:21 ◼ ► generation to discover the music that that spoke for them and what what what [<a href="https://overcast.fm/+BtuzuJbk8/1341">TS</a>]
00:22:30 ◼ ► we're seeing that with the abundance an overabundance of choice is that there is [<a href="https://overcast.fm/+BtuzuJbk8/1350">TS</a>]
00:22:37 ◼ ► an assumption I think the Internet is that you can select it for yourself I [<a href="https://overcast.fm/+BtuzuJbk8/1357">TS</a>]
00:22:45 ◼ ► think that's not the case for most people [<a href="https://overcast.fm/+BtuzuJbk8/1365">TS</a>]
00:22:48 ◼ ► secondly you can use your friends as a as a selection criteria which is [<a href="https://overcast.fm/+BtuzuJbk8/1368">TS</a>]
00:22:53 ◼ ► somewhat what to order does is you use your heat as a way to select what to [<a href="https://overcast.fm/+BtuzuJbk8/1373">TS</a>]
00:22:58 ◼ ► read it so there's that notion that you select good friends and your friends are [<a href="https://overcast.fm/+BtuzuJbk8/1378">TS</a>]
00:23:03 ◼ ► going to select good things for you but that has its pitfalls as well what if [<a href="https://overcast.fm/+BtuzuJbk8/1383">TS</a>]
00:23:07 ◼ ► you select the wrong friends and and and [<a href="https://overcast.fm/+BtuzuJbk8/1387">TS</a>]
00:23:10 ◼ ► and finally there's the algorithm which is the idea that the sample what you [<a href="https://overcast.fm/+BtuzuJbk8/1390">TS</a>]
00:23:14 ◼ ► like and then we'll we'll give you will give you selections and all of these [<a href="https://overcast.fm/+BtuzuJbk8/1394">TS</a>]
00:23:20 ◼ ► where are the modern version of discovery what Apple is saying is let's [<a href="https://overcast.fm/+BtuzuJbk8/1400">TS</a>]
00:23:27 ◼ ► go back to this idea no it's an individual that we trust in the [<a href="https://overcast.fm/+BtuzuJbk8/1407">TS</a>]
00:23:33 ◼ ► individual who who has supreme ability at Taste supreme ability a judge and [<a href="https://overcast.fm/+BtuzuJbk8/1413">TS</a>]
00:23:40 ◼ ► about things and in this again this is this is a reflection of the logic of of [<a href="https://overcast.fm/+BtuzuJbk8/1420">TS</a>]
00:23:46 ◼ ► johnnie I've in the logic of Steve Steve Jobs which said you know at the end of [<a href="https://overcast.fm/+BtuzuJbk8/1426">TS</a>]
00:23:51 ◼ ► the day we're going to decide what products are the ones we're gonna [<a href="https://overcast.fm/+BtuzuJbk8/1431">TS</a>]
00:23:55 ◼ ► dedicated so much energy to and we're not going to do a portfolio strategy [<a href="https://overcast.fm/+BtuzuJbk8/1435">TS</a>]
00:24:00 ◼ ► we're not gonna head your bets and we're not gonna do all these things we're [<a href="https://overcast.fm/+BtuzuJbk8/1440">TS</a>]
00:24:03 ◼ ► gonna hit a home run every time and by the way you know if I were to say well [<a href="https://overcast.fm/+BtuzuJbk8/1443">TS</a>]
00:24:10 ◼ ► that's that's crazy it's only those two guys can do it it's it's it's it's it's [<a href="https://overcast.fm/+BtuzuJbk8/1450">TS</a>]
00:24:14 ◼ ► not something that anybody else can do but look at how you would look at the [<a href="https://overcast.fm/+BtuzuJbk8/1454">TS</a>]
00:24:17 ◼ ► way companies like Pixar able to hit home runs every time because they have a [<a href="https://overcast.fm/+BtuzuJbk8/1457">TS</a>]
00:24:22 ◼ ► brain trust because they selected people who know how to make great stories and [<a href="https://overcast.fm/+BtuzuJbk8/1462">TS</a>]
00:24:26 ◼ ► gave them to authority to say yes spent three four hundred million dollars on [<a href="https://overcast.fm/+BtuzuJbk8/1466">TS</a>]
00:24:31 ◼ ► this project and 34 years to get it done and yet the they do it every time it it [<a href="https://overcast.fm/+BtuzuJbk8/1471">TS</a>]
00:24:37 ◼ ► you know we we we love him for it in contrast to a company that you know the [<a href="https://overcast.fm/+BtuzuJbk8/1477">TS</a>]
00:24:44 ◼ ► old Disney who just you know put out a portfolio and say century they're [<a href="https://overcast.fm/+BtuzuJbk8/1484">TS</a>]
00:24:49 ◼ ► playing with a spreadsheet in order to decide what to make and that's that's [<a href="https://overcast.fm/+BtuzuJbk8/1489">TS</a>]
00:24:54 ◼ ► instinct vs spreadsheets or the human versus the algorithm and this is what [<a href="https://overcast.fm/+BtuzuJbk8/1494">TS</a>]
00:25:00 ◼ ► surfaced I think through this through this event is how much more music is [<a href="https://overcast.fm/+BtuzuJbk8/1500">TS</a>]
00:25:04 ◼ ► going to turn into that for us far as I was concerned that there is a very very [<a href="https://overcast.fm/+BtuzuJbk8/1504">TS</a>]
00:25:09 ◼ ► different things that we've heard in the past from everyone else ya picture is a [<a href="https://overcast.fm/+BtuzuJbk8/1509">TS</a>]
00:25:13 ◼ ► good example to because I think that they've been so open about so much of [<a href="https://overcast.fm/+BtuzuJbk8/1513">TS</a>]
00:25:17 ◼ ► their process it's not really a mystery according to them [<a href="https://overcast.fm/+BtuzuJbk8/1517">TS</a>]
00:25:21 ◼ ► you know how they are successful in yet nobody else can bring themselves to do [<a href="https://overcast.fm/+BtuzuJbk8/1521">TS</a>]
00:25:26 ◼ ► it and do it it's like hiding in plain sight or here's the here's the formula [<a href="https://overcast.fm/+BtuzuJbk8/1526">TS</a>]
00:25:31 ◼ ► but no one can no one has the courage to do that because it requires saying no to [<a href="https://overcast.fm/+BtuzuJbk8/1531">TS</a>]
00:25:37 ◼ ► things which are nearly proven to work you have to say that portfolio theory is [<a href="https://overcast.fm/+BtuzuJbk8/1537">TS</a>]
00:25:43 ◼ ► the foundation of finance and and and who would this my it's like if I were an [<a href="https://overcast.fm/+BtuzuJbk8/1543">TS</a>]
00:25:50 ◼ ► investor and I would say don't forget about buying a basket of securities just [<a href="https://overcast.fm/+BtuzuJbk8/1550">TS</a>]
00:25:54 ◼ ► by one company in the old at all your life [<a href="https://overcast.fm/+BtuzuJbk8/1554">TS</a>]
00:25:57 ◼ ► yeah that would be the strategy that Apple suggesting they do as far as their [<a href="https://overcast.fm/+BtuzuJbk8/1557">TS</a>]
00:26:00 ◼ ► investments or that picture does in terms of their investments [<a href="https://overcast.fm/+BtuzuJbk8/1560">TS</a>]
00:26:05 ◼ ► you have to have so much faith in that decision that you know you're throwing [<a href="https://overcast.fm/+BtuzuJbk8/1565">TS</a>]
00:26:10 ◼ ► away the hedge opportunity right you're throwing away the the what if it doesn't [<a href="https://overcast.fm/+BtuzuJbk8/1570">TS</a>]
00:26:16 ◼ ► go right and and so so remember when Steve Jobs said focuses about saying no [<a href="https://overcast.fm/+BtuzuJbk8/1576">TS</a>]
00:26:23 ◼ ► and talk about saying no to everything else but the one thing and so that's [<a href="https://overcast.fm/+BtuzuJbk8/1583">TS</a>]
00:26:29 ◼ ► what's so hard and and here you know when we think about it did so this is [<a href="https://overcast.fm/+BtuzuJbk8/1589">TS</a>]
00:26:34 ◼ ► very deep into the psyche of Apple many ways but what we're looking at it now [<a href="https://overcast.fm/+BtuzuJbk8/1594">TS</a>]
00:26:39 ◼ ► through the through this question of products that are launching his services [<a href="https://overcast.fm/+BtuzuJbk8/1599">TS</a>]
00:26:42 ◼ ► they're essentially tipped at telling I think that you know we asking you to [<a href="https://overcast.fm/+BtuzuJbk8/1602">TS</a>]
00:26:47 ◼ ► trust us to act to make those choices for you when it comes to services and [<a href="https://overcast.fm/+BtuzuJbk8/1607">TS</a>]
00:26:53 ◼ ► things were going to give you and and and that means to it saying no to a lot [<a href="https://overcast.fm/+BtuzuJbk8/1613">TS</a>]
00:26:58 ◼ ► of things and many people will just see how dare you but but those who go ahead [<a href="https://overcast.fm/+BtuzuJbk8/1618">TS</a>]
00:27:06 ◼ ► you don't have to buy this isn't like you know you're not obligated but it's [<a href="https://overcast.fm/+BtuzuJbk8/1626">TS</a>]
00:27:12 ◼ ► it's it's the way that I think that is going to appeal to the type of audiences [<a href="https://overcast.fm/+BtuzuJbk8/1632">TS</a>]
00:27:17 ◼ ► that are probably the the best audiences to have to take a break wanna keep [<a href="https://overcast.fm/+BtuzuJbk8/1637">TS</a>]
00:27:25 ◼ ► afterward but we take a break and thank the first of her three sponsors for the [<a href="https://overcast.fm/+BtuzuJbk8/1645">TS</a>]
00:27:30 ◼ ► episode and it's our good friends I'm so happy to have him back [<a href="https://overcast.fm/+BtuzuJbk8/1650">TS</a>]
00:27:33 ◼ ► back I love this company it's our good friends at pack place you guys remember [<a href="https://overcast.fm/+BtuzuJbk8/1653">TS</a>]
00:27:38 ◼ ► back plays online unlimited backup for your Mac what he do you go to [<a href="https://overcast.fm/+BtuzuJbk8/1658">TS</a>]
00:27:47 ◼ ► backpage.com you download their software you installed on your Mac and you get 30 [<a href="https://overcast.fm/+BtuzuJbk8/1667">TS</a>]
00:27:53 ◼ ► days free trial it backs up everything on your Mac everything just back to the [<a href="https://overcast.fm/+BtuzuJbk8/1673">TS</a>]
00:27:58 ◼ ► whole thing up to the cloud their cloud-based server and after the 30 days [<a href="https://overcast.fm/+BtuzuJbk8/1678">TS</a>]
00:28:04 ◼ ► you pay five bucks a month that's it and it just backs up your whole everything [<a href="https://overcast.fm/+BtuzuJbk8/1684">TS</a>]
00:28:10 ◼ ► you have an external hard drive in addition to your internal hard drive to [<a href="https://overcast.fm/+BtuzuJbk8/1690">TS</a>]
00:28:13 ◼ ► back that up to everything they have over 150 had a bytes of data backed up [<a href="https://overcast.fm/+BtuzuJbk8/1693">TS</a>]
00:28:20 ◼ ► so far and they have restored over ten billion files for their customers you [<a href="https://overcast.fm/+BtuzuJbk8/1700">TS</a>]
00:28:28 ◼ ► can access all of your data from your Mac or from multiple Macs to max sign [<a href="https://overcast.fm/+BtuzuJbk8/1708">TS</a>]
00:28:34 ◼ ► for two accounts five bucks per machine per month that's it everything's online [<a href="https://overcast.fm/+BtuzuJbk8/1714">TS</a>]
00:28:37 ◼ ► but you can access it anywhere you can use their iPhone app I iPad up and get [<a href="https://overcast.fm/+BtuzuJbk8/1717">TS</a>]
00:28:43 ◼ ► just one file when you're out and about if you need to send the file to somebody [<a href="https://overcast.fm/+BtuzuJbk8/1723">TS</a>]
00:28:47 ◼ ► and you must login to back plays from their app on your phone go through all [<a href="https://overcast.fm/+BtuzuJbk8/1727">TS</a>]
00:28:52 ◼ ► of your files that are backed up [<a href="https://overcast.fm/+BtuzuJbk8/1732">TS</a>]
00:28:54 ◼ ► find the file you want and do whatever you want with it so you can download one [<a href="https://overcast.fm/+BtuzuJbk8/1734">TS</a>]
00:28:57 ◼ ► file at a time if you have a catastrophe if you needed if it actually strikes you [<a href="https://overcast.fm/+BtuzuJbk8/1737">TS</a>]
00:29:03 ◼ ► just go to your account you can just pay and they'll just put everything from [<a href="https://overcast.fm/+BtuzuJbk8/1743">TS</a>]
00:29:07 ◼ ► your account loaded up on a USB Drive and have it overnighted to you so you [<a href="https://overcast.fm/+BtuzuJbk8/1747">TS</a>]
00:29:12 ◼ ► can rest all 11 file any time from anywhere you want [<a href="https://overcast.fm/+BtuzuJbk8/1752">TS</a>]
00:29:15 ◼ ► get all of your files on a USB hard drive [<a href="https://overcast.fm/+BtuzuJbk8/1755">TS</a>]
00:29:19 ◼ ► whatever you need twenty five percent of all of their restores though are just [<a href="https://overcast.fm/+BtuzuJbk8/1759">TS</a>]
00:29:24 ◼ ► its once you have the ability to get any of your files anywhere you realize that [<a href="https://overcast.fm/+BtuzuJbk8/1764">TS</a>]
00:29:28 ◼ ► more than just like back up a recovery from catastrophe it's it's really about [<a href="https://overcast.fm/+BtuzuJbk8/1768">TS</a>]
00:29:33 ◼ ► conveniens really great software I recommended so wholeheartedly I've got [<a href="https://overcast.fm/+BtuzuJbk8/1773">TS</a>]
00:29:38 ◼ ► every Mac and house here during fireball headquarters and like I said it's a risk [<a href="https://overcast.fm/+BtuzuJbk8/1778">TS</a>]
00:29:45 ◼ ► free no credit card required trial so you have nothing to lose just by trying [<a href="https://overcast.fm/+BtuzuJbk8/1785">TS</a>]
00:29:49 ◼ ► it if you haven't yet don't put it off putting off getting it back up system in [<a href="https://overcast.fm/+BtuzuJbk8/1789">TS</a>]
00:29:54 ◼ ► place worst thing you can do is that when murphy's law will hit so just go [<a href="https://overcast.fm/+BtuzuJbk8/1794">TS</a>]
00:29:57 ◼ ► here go to Backblaze dot com slash daring fireball and you know you came [<a href="https://overcast.fm/+BtuzuJbk8/1797">TS</a>]
00:30:04 ◼ ► from here and sign up today if you haven't signed up so far you're not it's [<a href="https://overcast.fm/+BtuzuJbk8/1804">TS</a>]
00:30:09 ◼ ► it's a great service backpage.com Karen fireball [<a href="https://overcast.fm/+BtuzuJbk8/1809">TS</a>]
00:30:15 ◼ ► music part of the news of the last week was this crazy to me the Taylor Swift [<a href="https://overcast.fm/+BtuzuJbk8/1815">TS</a>]
00:30:25 ◼ ► story right so recording here on Friday June 26 was last Sunday where Taylor [<a href="https://overcast.fm/+BtuzuJbk8/1825">TS</a>]
00:30:32 ◼ ► Swift wrote a blog closed post on her Tumblr account more or less [<a href="https://overcast.fm/+BtuzuJbk8/1832">TS</a>]
00:30:39 ◼ ► calling taking out the task for the fact that in the in the free trial for Apple [<a href="https://overcast.fm/+BtuzuJbk8/1839">TS</a>]
00:30:45 ◼ ► music the three month free trial Apple wasn't going to pay artists for the [<a href="https://overcast.fm/+BtuzuJbk8/1845">TS</a>]
00:30:51 ◼ ► music that cuts dreams they were only gonna pay a percentage based on the paid [<a href="https://overcast.fm/+BtuzuJbk8/1851">TS</a>]
00:30:57 ◼ ► account once the free trial period is over and Taylor Swift's argument was [<a href="https://overcast.fm/+BtuzuJbk8/1857">TS</a>]
00:31:03 ◼ ► you know the free trial is a promotion for your service we should get you know [<a href="https://overcast.fm/+BtuzuJbk8/1863">TS</a>]
00:31:06 ◼ ► we the artists should get paid no matter what and it not only worked it worked by [<a href="https://overcast.fm/+BtuzuJbk8/1866">TS</a>]
00:31:12 ◼ ► the end of the day by the end of the day at EQ Apple's senior vice president in [<a href="https://overcast.fm/+BtuzuJbk8/1872">TS</a>]
00:31:18 ◼ ► charge of music among other things [<a href="https://overcast.fm/+BtuzuJbk8/1878">TS</a>]
00:31:21 ◼ ► was tweeting that ok I've called Taylor Swift we sorted out and and will be [<a href="https://overcast.fm/+BtuzuJbk8/1881">TS</a>]
00:31:27 ◼ ► paying artists even during the free trial period I'm kinda blown away by [<a href="https://overcast.fm/+BtuzuJbk8/1887">TS</a>]
00:31:32 ◼ ► that just by the speed at which it happen [<a href="https://overcast.fm/+BtuzuJbk8/1892">TS</a>]
00:31:34 ◼ ► and how it kind of in terms of being a longtime Apple observer that it like the [<a href="https://overcast.fm/+BtuzuJbk8/1894">TS</a>]
00:31:39 ◼ ► public aspect of it that it took place you know from one apple executives [<a href="https://overcast.fm/+BtuzuJbk8/1899">TS</a>]
00:31:45 ◼ ► Twitter account yeah I was I was watching it and i was i was bemused I i [<a href="https://overcast.fm/+BtuzuJbk8/1905">TS</a>]
00:31:51 ◼ ► personally I didn't have an opinion on it on one way that I think this is just [<a href="https://overcast.fm/+BtuzuJbk8/1911">TS</a>]
00:31:58 ◼ ► business terms terms and conditions that are in contracts are often negotiable [<a href="https://overcast.fm/+BtuzuJbk8/1918">TS</a>]
00:32:05 ◼ ► and sometimes used boilerplate that might not be appropriate for everybody [<a href="https://overcast.fm/+BtuzuJbk8/1925">TS</a>]
00:32:11 ◼ ► and you know then you change it and and that's that's what we call negotiation [<a href="https://overcast.fm/+BtuzuJbk8/1931">TS</a>]
00:32:17 ◼ ► and it was to me this is just a matter of business but the I think the [<a href="https://overcast.fm/+BtuzuJbk8/1937">TS</a>]
00:32:22 ◼ ► noteworthy thing was you know your observation that they were so responsive [<a href="https://overcast.fm/+BtuzuJbk8/1942">TS</a>]
00:32:27 ◼ ► to it in such a public way and then fact that so they go she Asian took place in [<a href="https://overcast.fm/+BtuzuJbk8/1947">TS</a>]
00:32:31 ◼ ► public on on on Twitter that that amuses me greatly [<a href="https://overcast.fm/+BtuzuJbk8/1951">TS</a>]
00:32:37 ◼ ► I'm not outraged you know they refused to be outraged anymore about anything so [<a href="https://overcast.fm/+BtuzuJbk8/1957">TS</a>]
00:32:44 ◼ ► I'm a little bit just just reflecting on the age we live in that this is [<a href="https://overcast.fm/+BtuzuJbk8/1964">TS</a>]
00:32:51 ◼ ► happening in the end it turned out very well for everybody I don't think this [<a href="https://overcast.fm/+BtuzuJbk8/1971">TS</a>]
00:32:56 ◼ ► was a big deal for Apple to even do it initially but they just probably wasn't [<a href="https://overcast.fm/+BtuzuJbk8/1976">TS</a>]
00:33:01 ◼ ► something that they thought of this it was just standard practice you know that [<a href="https://overcast.fm/+BtuzuJbk8/1981">TS</a>]
00:33:05 ◼ ► yes it's our service but it's it's gonna grow your business as well so you know [<a href="https://overcast.fm/+BtuzuJbk8/1985">TS</a>]
00:33:11 ◼ ► where we think of it as a partnership so we both take ahead but at the end he [<a href="https://overcast.fm/+BtuzuJbk8/1991">TS</a>]
00:33:16 ◼ ► said they said alright well will absorb that cost up front and pass it on [<a href="https://overcast.fm/+BtuzuJbk8/1996">TS</a>]
00:33:22 ◼ ► because you're right you know very well off its money we don't need as much as [<a href="https://overcast.fm/+BtuzuJbk8/2002">TS</a>]
00:33:27 ◼ ► you do but it's it's it's just the way it happened I guess that's was [<a href="https://overcast.fm/+BtuzuJbk8/2007">TS</a>]
00:33:32 ◼ ► interesting same to me and I feel like it's also further sign that and I think [<a href="https://overcast.fm/+BtuzuJbk8/2012">TS</a>]
00:33:37 ◼ ► Apple except I don't think there's any other way [<a href="https://overcast.fm/+BtuzuJbk8/2017">TS</a>]
00:33:39 ◼ ► with the success that they've had the size that they've grown to a lot of the [<a href="https://overcast.fm/+BtuzuJbk8/2019">TS</a>]
00:33:44 ◼ ► times when something like this happens there's no way that bacon truly win cuz [<a href="https://overcast.fm/+BtuzuJbk8/2024">TS</a>]
00:33:49 ◼ ► I saw people saying the next day on Monday that this is sort of makes Apple [<a href="https://overcast.fm/+BtuzuJbk8/2029">TS</a>]
00:33:54 ◼ ► look we makes them you know that they capitulated that they that they gave in [<a href="https://overcast.fm/+BtuzuJbk8/2034">TS</a>]
00:33:59 ◼ ► you know and it doesn't make apple look good that they scrambled to do this [<a href="https://overcast.fm/+BtuzuJbk8/2039">TS</a>]
00:34:05 ◼ ► whereas my guess is is that inside out that their take on this is why not make [<a href="https://overcast.fm/+BtuzuJbk8/2045">TS</a>]
00:34:12 ◼ ► it look like we're paying attention because we are paying attention right i [<a href="https://overcast.fm/+BtuzuJbk8/2052">TS</a>]
00:34:17 ◼ ► mean it's you know we saw the Taylors what why put it off white why why make [<a href="https://overcast.fm/+BtuzuJbk8/2057">TS</a>]
00:34:22 ◼ ► it look why wait a week or two and make it look like we're a black box who [<a href="https://overcast.fm/+BtuzuJbk8/2062">TS</a>]
00:34:26 ◼ ► doesn't respond to stuff like this we called her lawyers and we called are you [<a href="https://overcast.fm/+BtuzuJbk8/2066">TS</a>]
00:34:30 ◼ ► know consultants or so it's it's it's clear simple as we talked on the phone [<a href="https://overcast.fm/+BtuzuJbk8/2070">TS</a>]
00:34:38 ◼ ► sunday and said all right we'll just you know during the trial period so by the [<a href="https://overcast.fm/+BtuzuJbk8/2078">TS</a>]
00:34:46 ◼ ► way they think the reason Apple is in the business of music anyways because [<a href="https://overcast.fm/+BtuzuJbk8/2086">TS</a>]
00:34:48 ◼ ► they love music as they say many times over and over again and again one of [<a href="https://overcast.fm/+BtuzuJbk8/2088">TS</a>]
00:34:52 ◼ ► these statements that people just goes right over over consciousness because [<a href="https://overcast.fm/+BtuzuJbk8/2092">TS</a>]
00:34:58 ◼ ► they say it all the time you we love music by saying we love music they're [<a href="https://overcast.fm/+BtuzuJbk8/2098">TS</a>]
00:35:02 ◼ ► not just saying hello being the the dancing of edta on stage its point is [<a href="https://overcast.fm/+BtuzuJbk8/2102">TS</a>]
00:35:10 ◼ ► that they do love music because actually they think that that's a court that's a [<a href="https://overcast.fm/+BtuzuJbk8/2110">TS</a>]
00:35:14 ◼ ► cornerstone of the business that is they want to be seen as a brand associated [<a href="https://overcast.fm/+BtuzuJbk8/2114">TS</a>]
00:35:20 ◼ ► with music musicians and artists and creative people going back to think [<a href="https://overcast.fm/+BtuzuJbk8/2120">TS</a>]
00:35:25 ◼ ► different who did they put up on the think different campaign all people who [<a href="https://overcast.fm/+BtuzuJbk8/2125">TS</a>]
00:35:29 ◼ ► are creative people fundamentally whether they were scientific artistic [<a href="https://overcast.fm/+BtuzuJbk8/2129">TS</a>]
00:35:32 ◼ ► cultural social creative people and so the idea is that that's what the brand [<a href="https://overcast.fm/+BtuzuJbk8/2132">TS</a>]
00:35:39 ◼ ► that rests on and so I don't know anybody who would say that Apple [<a href="https://overcast.fm/+BtuzuJbk8/2139">TS</a>]
00:35:44 ◼ ► benefits by being a tough guy with artists they come to the story there [<a href="https://overcast.fm/+BtuzuJbk8/2144">TS</a>]
00:35:50 ◼ ► they're coming to this to the table with music [<a href="https://overcast.fm/+BtuzuJbk8/2150">TS</a>]
00:35:52 ◼ ► spending all that money on a music [<a href="https://overcast.fm/+BtuzuJbk8/2152">TS</a>]
00:35:56 ◼ ► the acquisition of beads were spending a ton of billions of dollars in the [<a href="https://overcast.fm/+BtuzuJbk8/2156">TS</a>]
00:36:00 ◼ ► company founded by musicians or music executive partner with a musician and [<a href="https://overcast.fm/+BtuzuJbk8/2160">TS</a>]
00:36:08 ◼ ► the whole companies like saying try to tell the world were on the way you want [<a href="https://overcast.fm/+BtuzuJbk8/2168">TS</a>]
00:36:14 ◼ ► creativity to flourish and and we want our tools to be used by created people's [<a href="https://overcast.fm/+BtuzuJbk8/2174">TS</a>]
00:36:20 ◼ ► we are on their side we're on your side [<a href="https://overcast.fm/+BtuzuJbk8/2180">TS</a>]
00:36:23 ◼ ► 22 addressing their customer that way and so that that is why if it if they [<a href="https://overcast.fm/+BtuzuJbk8/2183">TS</a>]
00:36:29 ◼ ► called cave in to them they're just saying look we're just being overly you [<a href="https://overcast.fm/+BtuzuJbk8/2189">TS</a>]
00:36:33 ◼ ► know the fault is it is that will be actually overly generous when maybe a [<a href="https://overcast.fm/+BtuzuJbk8/2193">TS</a>]
00:36:39 ◼ ► cynical you would be that we ought to be much more tied tight with money and [<a href="https://overcast.fm/+BtuzuJbk8/2199">TS</a>]
00:36:46 ◼ ► that's not a good thing to come across as being being being restricted with [<a href="https://overcast.fm/+BtuzuJbk8/2206">TS</a>]
00:36:52 ◼ ► your with your with you our Terms you can be restricted when you're dealing [<a href="https://overcast.fm/+BtuzuJbk8/2212">TS</a>]
00:36:55 ◼ ► with another company and I'm sure they drive a hard bargain but when it comes [<a href="https://overcast.fm/+BtuzuJbk8/2215">TS</a>]
00:36:59 ◼ ► to artists the way you want to project is that you've been very generous and [<a href="https://overcast.fm/+BtuzuJbk8/2219">TS</a>]
00:37:04 ◼ ► that therefore sluts on also developers ultimately who are part of the ecosystem [<a href="https://overcast.fm/+BtuzuJbk8/2224">TS</a>]
00:37:09 ◼ ► and so I think it's it turns out well the only people who were gonna be who [<a href="https://overcast.fm/+BtuzuJbk8/2229">TS</a>]
00:37:14 ◼ ► are going to be critical of the decision I think there are cynics because I don't [<a href="https://overcast.fm/+BtuzuJbk8/2234">TS</a>]
00:37:19 ◼ ► think Apple's brand is about being being being confrontational with those who who [<a href="https://overcast.fm/+BtuzuJbk8/2239">TS</a>]
00:37:32 ◼ ► yeah i i agree with that and I think I saw some of that cynicism in the [<a href="https://overcast.fm/+BtuzuJbk8/2252">TS</a>]
00:37:37 ◼ ► aftermath of this you know ok we'll you know we'll pay during the free trial [<a href="https://overcast.fm/+BtuzuJbk8/2257">TS</a>]
00:37:41 ◼ ► thing if it's if that's such a sticking point and I think the truth of it is [<a href="https://overcast.fm/+BtuzuJbk8/2261">TS</a>]
00:37:45 ◼ ► that it's so little money to Apple I mean there you know the terms of leaked [<a href="https://overcast.fm/+BtuzuJbk8/2265">TS</a>]
00:37:50 ◼ ► and apparently this is fairly standard across the industry you know Spotify is [<a href="https://overcast.fm/+BtuzuJbk8/2270">TS</a>]
00:37:55 ◼ ► paying somewhere around the same [<a href="https://overcast.fm/+BtuzuJbk8/2275">TS</a>]
00:37:57 ◼ ► amount where it's about two-tenths of 1 cent per play for streaming in other [<a href="https://overcast.fm/+BtuzuJbk8/2277">TS</a>]
00:38:06 ◼ ► words five streams to get one penny in payment which is so little money no [<a href="https://overcast.fm/+BtuzuJbk8/2286">TS</a>]
00:38:12 ◼ ► matter how popular this thing gets I mean just a little back of the envelope [<a href="https://overcast.fm/+BtuzuJbk8/2292">TS</a>]
00:38:15 ◼ ► math but if you know a hundred billion plays is times to make sure you get this [<a href="https://overcast.fm/+BtuzuJbk8/2295">TS</a>]
00:38:26 ◼ ► right hundred hundred billion times in 2002 is only two hundred million dollars [<a href="https://overcast.fm/+BtuzuJbk8/2306">TS</a>]
00:38:37 ◼ ► which is a long you know it's just that they paid the three billion for beats [<a href="https://overcast.fm/+BtuzuJbk8/2317">TS</a>]
00:38:46 ◼ ► and you know it would be a long time before they paid three billion in in [<a href="https://overcast.fm/+BtuzuJbk8/2326">TS</a>]
00:38:52 ◼ ► these just read this is just talking about the free trial period right once [<a href="https://overcast.fm/+BtuzuJbk8/2332">TS</a>]
00:38:56 ◼ ► people pay for the $10 a month thing the payment will all come out of there is no [<a href="https://overcast.fm/+BtuzuJbk8/2336">TS</a>]
00:39:01 ◼ ► charity involved there's no you know the cost of anything everything will come [<a href="https://overcast.fm/+BtuzuJbk8/2341">TS</a>]
00:39:05 ◼ ► out of the percentage of of what people are actually paying so it doesn't matter [<a href="https://overcast.fm/+BtuzuJbk8/2345">TS</a>]
00:39:12 ◼ ► how popular Apple music is how many people sign up for this free trial and [<a href="https://overcast.fm/+BtuzuJbk8/2352">TS</a>]
00:39:17 ◼ ► how many songs they play on it just can't add up to an overall meaningful [<a href="https://overcast.fm/+BtuzuJbk8/2357">TS</a>]
00:39:22 ◼ ► number for Apple in terms of what they would be paying so I think the idea that [<a href="https://overcast.fm/+BtuzuJbk8/2362">TS</a>]
00:39:27 ◼ ► end and the idea that they were trying to squeeze that minuscule amount of [<a href="https://overcast.fm/+BtuzuJbk8/2367">TS</a>]
00:39:33 ◼ ► ultimately it's gonna be in the millions if not billions no matter where it falls [<a href="https://overcast.fm/+BtuzuJbk8/2373">TS</a>]
00:39:37 ◼ ► the idea that they were trying to screw artists and take advantage of them in a [<a href="https://overcast.fm/+BtuzuJbk8/2377">TS</a>]
00:39:41 ◼ ► free period i think is is it's too cynical I mean it's certainly possible [<a href="https://overcast.fm/+BtuzuJbk8/2381">TS</a>]
00:39:45 ◼ ► but it just doesn't sound right I think that it's exactly what they said which [<a href="https://overcast.fm/+BtuzuJbk8/2385">TS</a>]
00:39:49 ◼ ► is that they're hoping that they're gonna get so many people onto paid [<a href="https://overcast.fm/+BtuzuJbk8/2389">TS</a>]
00:39:55 ◼ ► accounts and therefore have like a real sustainable model for artists to get [<a href="https://overcast.fm/+BtuzuJbk8/2395">TS</a>]
00:40:03 ◼ ► that you know it they just saw that free trial as a way for everybody to sort of [<a href="https://overcast.fm/+BtuzuJbk8/2403">TS</a>]
00:40:09 ◼ ► benefit from the long term of having people signed up for actual paid account [<a href="https://overcast.fm/+BtuzuJbk8/2409">TS</a>]
00:40:13 ◼ ► and that's the way it works I mean when you were when the point of free trials [<a href="https://overcast.fm/+BtuzuJbk8/2413">TS</a>]
00:40:18 ◼ ► is that everybody who's you doing it because you want to gain people's [<a href="https://overcast.fm/+BtuzuJbk8/2418">TS</a>]
00:40:24 ◼ ► business and you want to get people's attentions and makes a lot of sense 22 [<a href="https://overcast.fm/+BtuzuJbk8/2424">TS</a>]
00:40:31 ◼ ► in this case because also there is a cost of giving it away remember this is [<a href="https://overcast.fm/+BtuzuJbk8/2431">TS</a>]
00:40:36 ◼ ► digital media so if they listen to those streams maybe those dreams where I have [<a href="https://overcast.fm/+BtuzuJbk8/2436">TS</a>]
00:40:41 ◼ ► never gotten listen to its not that they're gonna stop listening in [<a href="https://overcast.fm/+BtuzuJbk8/2441">TS</a>]
00:40:44 ◼ ► somewhere where they are paying and then start listening on this service or maybe [<a href="https://overcast.fm/+BtuzuJbk8/2444">TS</a>]
00:40:49 ◼ ► they will but Spotify in some some artists might see a decrease in revenue [<a href="https://overcast.fm/+BtuzuJbk8/2449">TS</a>]
00:40:55 ◼ ► for this trial period but generally again it these are these are very small [<a href="https://overcast.fm/+BtuzuJbk8/2455">TS</a>]
00:40:59 ◼ ► amounts and I i I think this is this is one of those things that I felt that I [<a href="https://overcast.fm/+BtuzuJbk8/2459">TS</a>]
00:41:04 ◼ ► wasn't I wasn't motivated by enough to even make a comment about it so I to me [<a href="https://overcast.fm/+BtuzuJbk8/2464">TS</a>]
00:41:11 ◼ ► that the news in in in the way it happened what ya think so too I'm [<a href="https://overcast.fm/+BtuzuJbk8/2471">TS</a>]
00:41:18 ◼ ► definitely curious to see how popular music becomes but it's it's sort of [<a href="https://overcast.fm/+BtuzuJbk8/2478">TS</a>]
00:41:23 ◼ ► outside my purview I'm just not into popular music so I don't know that's [<a href="https://overcast.fm/+BtuzuJbk8/2483">TS</a>]
00:41:28 ◼ ► been that that's something I'm embarrassed but they but then again they [<a href="https://overcast.fm/+BtuzuJbk8/2488">TS</a>]
00:41:32 ◼ ► get to a certain age one thing I have as as as as a theory about the human [<a href="https://overcast.fm/+BtuzuJbk8/2492">TS</a>]
00:41:39 ◼ ► condition it's that music discovery is that he's a young man young man or young [<a href="https://overcast.fm/+BtuzuJbk8/2499">TS</a>]
00:41:44 ◼ ► woman's problem would you get to a certain age you know what you like and [<a href="https://overcast.fm/+BtuzuJbk8/2504">TS</a>]
00:41:50 ◼ ► you've already probably got it and so very few people get are interested in [<a href="https://overcast.fm/+BtuzuJbk8/2510">TS</a>]
00:41:58 ◼ ► new music at a certain age and and so that's why the genres break into [<a href="https://overcast.fm/+BtuzuJbk8/2518">TS</a>]
00:42:03 ◼ ► nostalgia and you know you can get a radio station for every decade because [<a href="https://overcast.fm/+BtuzuJbk8/2523">TS</a>]
00:42:08 ◼ ► people want to go back to that time when they were young and that was a formative [<a href="https://overcast.fm/+BtuzuJbk8/2528">TS</a>]
00:42:12 ◼ ► years where where that music speaks to them and by the way they think is that [<a href="https://overcast.fm/+BtuzuJbk8/2532">TS</a>]
00:42:18 ◼ ► there wasn't such a thing in the nineteen sixties because the industry [<a href="https://overcast.fm/+BtuzuJbk8/2538">TS</a>]
00:42:23 ◼ ► will sell new and there was an idea of popular music was just recently created [<a href="https://overcast.fm/+BtuzuJbk8/2543">TS</a>]
00:42:29 ◼ ► so the nostalgia would have been for jazz or 444 that sort of music that the [<a href="https://overcast.fm/+BtuzuJbk8/2549">TS</a>]
00:42:36 ◼ ► nineteen twenties forget the names of some of those types of music bad but it [<a href="https://overcast.fm/+BtuzuJbk8/2556">TS</a>]
00:42:43 ◼ ► was a recorded and so people weren't gonna go back to to try to relive that [<a href="https://overcast.fm/+BtuzuJbk8/2563">TS</a>]
00:42:49 ◼ ► time with through music so it's a very much a phenomenon the 20th century I [<a href="https://overcast.fm/+BtuzuJbk8/2569">TS</a>]
00:42:53 ◼ ► loved one thing about the music events or the music part of the event that that [<a href="https://overcast.fm/+BtuzuJbk8/2573">TS</a>]
00:42:58 ◼ ► I think didn't maybe rise high enough to consciousness was that video they showed [<a href="https://overcast.fm/+BtuzuJbk8/2578">TS</a>]
00:43:03 ◼ ► where they they narrated through imagery how music changed over the years and I [<a href="https://overcast.fm/+BtuzuJbk8/2583">TS</a>]
00:43:09 ◼ ► think they missed a little bit with that video because it was narrated they just [<a href="https://overcast.fm/+BtuzuJbk8/2589">TS</a>]
00:43:13 ◼ ► had images on me but then there were used to you could read that narration is [<a href="https://overcast.fm/+BtuzuJbk8/2593">TS</a>]
00:43:17 ◼ ► like if you go back in history ever since music became a recorded product [<a href="https://overcast.fm/+BtuzuJbk8/2597">TS</a>]
00:43:23 ◼ ► it's changed not just in the form of the medium or the media that was used to [<a href="https://overcast.fm/+BtuzuJbk8/2603">TS</a>]
00:43:29 ◼ ► capture it from vinyl 22 tape to CD but also because of those attacked time the [<a href="https://overcast.fm/+BtuzuJbk8/2609">TS</a>]
00:43:37 ◼ ► music in my life was hired for different things [<a href="https://overcast.fm/+BtuzuJbk8/2617">TS</a>]
00:43:42 ◼ ► the first record players were where higher to play music in the in the [<a href="https://overcast.fm/+BtuzuJbk8/2622">TS</a>]
00:43:48 ◼ ► living room to the whole family and you probably have very few records and maybe [<a href="https://overcast.fm/+BtuzuJbk8/2628">TS</a>]
00:43:52 ◼ ► you actually dance to them in the formal way and and so over time you see how [<a href="https://overcast.fm/+BtuzuJbk8/2632">TS</a>]
00:43:58 ◼ ► music became a different thing and and when it became concentrated enough and [<a href="https://overcast.fm/+BtuzuJbk8/2638">TS</a>]
00:44:05 ◼ ► portable enough so that you could carry $500 thousand songs in your pocket then [<a href="https://overcast.fm/+BtuzuJbk8/2645">TS</a>]
00:44:11 ◼ ► it became yet another thing in the morning [<a href="https://overcast.fm/+BtuzuJbk8/2651">TS</a>]
00:44:14 ◼ ► became something you you you could get on the internet through a stream it [<a href="https://overcast.fm/+BtuzuJbk8/2654">TS</a>]
00:44:18 ◼ ► became yet another thing so what would you nobody would have thought in [<a href="https://overcast.fm/+BtuzuJbk8/2658">TS</a>]
00:44:22 ◼ ► nineteen sixties I would have these wearable headphones and I was go running [<a href="https://overcast.fm/+BtuzuJbk8/2662">TS</a>]
00:44:27 ◼ ► with with with them to to use music as a way to to to motivate myself to my [<a href="https://overcast.fm/+BtuzuJbk8/2667">TS</a>]
00:44:33 ◼ ► workout or I would use these at work to to to isolate myself from from from the [<a href="https://overcast.fm/+BtuzuJbk8/2673">TS</a>]
00:44:40 ◼ ► noise in the background or or I would I would wear these are not on the commute [<a href="https://overcast.fm/+BtuzuJbk8/2680">TS</a>]
00:44:44 ◼ ► that use case those types of uses for music emerged only because of the [<a href="https://overcast.fm/+BtuzuJbk8/2684">TS</a>]
00:44:49 ◼ ► technology that was available at that time and so in some ways what they're [<a href="https://overcast.fm/+BtuzuJbk8/2689">TS</a>]
00:44:54 ◼ ► saying is that we as a people we made one of those eras happened and now we're [<a href="https://overcast.fm/+BtuzuJbk8/2694">TS</a>]
00:44:59 ◼ ► going to move to another era and we're gonna make this happen for the for not [<a href="https://overcast.fm/+BtuzuJbk8/2699">TS</a>]
00:45:03 ◼ ► just the consumer but also for the musician and so this whole story i think [<a href="https://overcast.fm/+BtuzuJbk8/2703">TS</a>]
00:45:07 ◼ ► is wonderful because it's about the evolution of music the evolution of how [<a href="https://overcast.fm/+BtuzuJbk8/2707">TS</a>]
00:45:11 ◼ ► music was assumed that what purpose it had meaning they had in people's lives [<a href="https://overcast.fm/+BtuzuJbk8/2711">TS</a>]
00:45:16 ◼ ► and to the chagrin of many many people in the industry it seems as if music has [<a href="https://overcast.fm/+BtuzuJbk8/2716">TS</a>]
00:45:21 ◼ ► been has been devalued over time has once we've had so much of it and it's so [<a href="https://overcast.fm/+BtuzuJbk8/2721">TS</a>]
00:45:26 ◼ ► easy to obtain and and it can carry so much of it in our pockets that it's you [<a href="https://overcast.fm/+BtuzuJbk8/2726">TS</a>]
00:45:31 ◼ ► know we traded analog dollars for digital pennies and dimes and then and [<a href="https://overcast.fm/+BtuzuJbk8/2731">TS</a>]
00:45:37 ◼ ► then streaming pennies but that's that's the sort of the the negative spin on it [<a href="https://overcast.fm/+BtuzuJbk8/2737">TS</a>]
00:45:46 ◼ ► but the positive spin is actually we consume more music than ever we're [<a href="https://overcast.fm/+BtuzuJbk8/2746">TS</a>]
00:45:49 ◼ ► surrounded by we have access to it we we can sample we can try new things and so [<a href="https://overcast.fm/+BtuzuJbk8/2749">TS</a>]
00:45:54 ◼ ► what if you were to take the positive spin on it Apple would say the [<a href="https://overcast.fm/+BtuzuJbk8/2754">TS</a>]
00:45:59 ◼ ► conversation to the artist is that ok let us help you [<a href="https://overcast.fm/+BtuzuJbk8/2759">TS</a>]
00:46:03 ◼ ► surface this let us help you actually take advantage of technology that helps [<a href="https://overcast.fm/+BtuzuJbk8/2763">TS</a>]
00:46:08 ◼ ► helps you continuing your craft and there's a consumer the same to the same [<a href="https://overcast.fm/+BtuzuJbk8/2768">TS</a>]
00:46:13 ◼ ► thing is let's find music that you wouldn't have ever found before that is [<a href="https://overcast.fm/+BtuzuJbk8/2773">TS</a>]
00:46:17 ◼ ► that is so inspiring or delightful and really doesn't improve your life so so [<a href="https://overcast.fm/+BtuzuJbk8/2777">TS</a>]
00:46:23 ◼ ► that's that's why Apple's in the music business they come in [<a href="https://overcast.fm/+BtuzuJbk8/2783">TS</a>]
00:46:26 ◼ ► and say we're not here to figure out a new monetization strategy we're here to [<a href="https://overcast.fm/+BtuzuJbk8/2786">TS</a>]
00:46:31 ◼ ► actually make sure that music survives that music is is continuing to be an [<a href="https://overcast.fm/+BtuzuJbk8/2791">TS</a>]
00:46:35 ◼ ► important part of life I get I sound like like a pitchman for for the four [<a href="https://overcast.fm/+BtuzuJbk8/2795">TS</a>]
00:46:40 ◼ ► beats but the idea is is is is that I thought about this for years and years [<a href="https://overcast.fm/+BtuzuJbk8/2800">TS</a>]
00:46:44 ◼ ► when I was thinking about where's your music and i ended up being what what [<a href="https://overcast.fm/+BtuzuJbk8/2804">TS</a>]
00:46:48 ◼ ► what what what is what is the job to be done music is hard to do and looking [<a href="https://overcast.fm/+BtuzuJbk8/2808">TS</a>]
00:46:52 ◼ ► through history realize that their drug changes and that you gotta change along [<a href="https://overcast.fm/+BtuzuJbk8/2812">TS</a>]
00:46:57 ◼ ► yeah I think that the idea that Apple should've seen some people speculate you [<a href="https://overcast.fm/+BtuzuJbk8/2817">TS</a>]
00:47:03 ◼ ► know they say why is Apple AAPL even bothering with this at all they don't [<a href="https://overcast.fm/+BtuzuJbk8/2823">TS</a>]
00:47:07 ◼ ► need to do music they don't need to be this involved right they they've you [<a href="https://overcast.fm/+BtuzuJbk8/2827">TS</a>]
00:47:12 ◼ ► know you can you can why not just let Spotify and Pandora handle it all [<a href="https://overcast.fm/+BtuzuJbk8/2832">TS</a>]
00:47:17 ◼ ► they've got great iOS apps you can play in any of your Apple devices why does [<a href="https://overcast.fm/+BtuzuJbk8/2837">TS</a>]
00:47:21 ◼ ► Apple even need to do this and I think it's because of what you said is because [<a href="https://overcast.fm/+BtuzuJbk8/2841">TS</a>]
00:47:25 ◼ ► they want to because they really think music is part of what they want their [<a href="https://overcast.fm/+BtuzuJbk8/2845">TS</a>]
00:47:30 ◼ ► company to be yeah conversations I had with someone at Pixar and I said you [<a href="https://overcast.fm/+BtuzuJbk8/2850">TS</a>]
00:47:37 ◼ ► guys go into doing TV because you've got these great storytelling techniques and [<a href="https://overcast.fm/+BtuzuJbk8/2857">TS</a>]
00:47:44 ◼ ► tools and things like that when they make sure to the movies nothing in [<a href="https://overcast.fm/+BtuzuJbk8/2864">TS</a>]
00:47:48 ◼ ► between and they were like the answer was because we love movies and I had no [<a href="https://overcast.fm/+BtuzuJbk8/2868">TS</a>]
00:47:55 ◼ ► way to go I was taken aback I was like oh yeah of course it's here I am [<a href="https://overcast.fm/+BtuzuJbk8/2875">TS</a>]
00:48:02 ◼ ► thinking like a technician or I'm trying to segment the world by what is possible [<a href="https://overcast.fm/+BtuzuJbk8/2882">TS</a>]
00:48:08 ◼ ► and and at the end of decision is like no we just love stuff and that's why we [<a href="https://overcast.fm/+BtuzuJbk8/2888">TS</a>]
00:48:13 ◼ ► do things if we don't we did things that we didn't love it we wouldn't we [<a href="https://overcast.fm/+BtuzuJbk8/2893">TS</a>]
00:48:16 ◼ ► wouldn't be good at all and so the formula Pixar's and just like we know [<a href="https://overcast.fm/+BtuzuJbk8/2896">TS</a>]
00:48:20 ◼ ► how to turn the crank it's like we really are passionate in the passion is [<a href="https://overcast.fm/+BtuzuJbk8/2900">TS</a>]
00:48:23 ◼ ► key and so in this case I think it's the same thing I mean why is Apple in [<a href="https://overcast.fm/+BtuzuJbk8/2903">TS</a>]
00:48:28 ◼ ► anything why shouldn't they just leave [<a href="https://overcast.fm/+BtuzuJbk8/2908">TS</a>]
00:48:31 ◼ ► leave payments to someone else why should they be be trying to make better [<a href="https://overcast.fm/+BtuzuJbk8/2911">TS</a>]
00:48:34 ◼ ► photographs why should they be trying to make better movies with iMovie and even [<a href="https://overcast.fm/+BtuzuJbk8/2914">TS</a>]
00:48:40 ◼ ► though nobody is using it you know why they doing I work at all that's stupid [<a href="https://overcast.fm/+BtuzuJbk8/2920">TS</a>]
00:48:45 ◼ ► you know why we get into that and kill it kill it every time I hear is like [<a href="https://overcast.fm/+BtuzuJbk8/2925">TS</a>]
00:48:51 ◼ ► shutdown Apple TV it's a failure shut down this is that I always think that [<a href="https://overcast.fm/+BtuzuJbk8/2931">TS</a>]
00:48:55 ◼ ► get into it just for that purpose to sort of make money order to become a [<a href="https://overcast.fm/+BtuzuJbk8/2935">TS</a>]
00:49:01 ◼ ► success by your definition of it they probably do too because they think it's [<a href="https://overcast.fm/+BtuzuJbk8/2941">TS</a>]
00:49:06 ◼ ► part of their fiber and it's it's something that they feel that that will [<a href="https://overcast.fm/+BtuzuJbk8/2946">TS</a>]
00:49:10 ◼ ► complete them or just wanna make it seem like you know there's some kind of [<a href="https://overcast.fm/+BtuzuJbk8/2950">TS</a>]
00:49:15 ◼ ► artistic entity but it but it won't even ask artists this question is why did you [<a href="https://overcast.fm/+BtuzuJbk8/2955">TS</a>]
00:49:20 ◼ ► paint this thing and not show it to anybody so I had to get it out I had to [<a href="https://overcast.fm/+BtuzuJbk8/2960">TS</a>]
00:49:24 ◼ ► get it out and I don't care if anybody sees it in some ways you ought to think [<a href="https://overcast.fm/+BtuzuJbk8/2964">TS</a>]
00:49:29 ◼ ► about business this way because this is this is the the this is the antithesis [<a href="https://overcast.fm/+BtuzuJbk8/2969">TS</a>]
00:49:34 ◼ ► of an analytic approaches actually the one of being entirely empathy based and [<a href="https://overcast.fm/+BtuzuJbk8/2974">TS</a>]
00:49:42 ◼ ► so the the butt but that empathy allows you to create greatness and it may lead [<a href="https://overcast.fm/+BtuzuJbk8/2982">TS</a>]
00:49:47 ◼ ► you to that one great business as well but it is doesn't happen through a [<a href="https://overcast.fm/+BtuzuJbk8/2987">TS</a>]
00:49:52 ◼ ► deliberate acted happens to e-discovery act and so this is this is why when they [<a href="https://overcast.fm/+BtuzuJbk8/2992">TS</a>]
00:49:58 ◼ ► make choices that are based on these these these in stings it and then people [<a href="https://overcast.fm/+BtuzuJbk8/2998">TS</a>]
00:50:04 ◼ ► say well it's not economic or it doesn't make sense for the they're stepping on [<a href="https://overcast.fm/+BtuzuJbk8/3004">TS</a>]
00:50:09 ◼ ► 111 had an apple that that's that's the narrative but the other hand on Google [<a href="https://overcast.fm/+BtuzuJbk8/3009">TS</a>]
00:50:14 ◼ ► nobody complains that they get into all kinds of crazy moon shots and they all [<a href="https://overcast.fm/+BtuzuJbk8/3014">TS</a>]
00:50:18 ◼ ► applaud you know if Apple's however even slightly off of what is thought to be [<a href="https://overcast.fm/+BtuzuJbk8/3018">TS</a>]
00:50:24 ◼ ► the well-trodden path then then people you know [<a href="https://overcast.fm/+BtuzuJbk8/3024">TS</a>]
00:50:30 ◼ ► and all this is the end of Apple this is obviously this is not the airport a [<a href="https://overcast.fm/+BtuzuJbk8/3030">TS</a>]
00:50:34 ◼ ► there should not be in this etcetera etcetera hate it it's it's some people [<a href="https://overcast.fm/+BtuzuJbk8/3034">TS</a>]
00:50:40 ◼ ► do R&D some people do moon shots in apple just wants to do once to in you [<a href="https://overcast.fm/+BtuzuJbk8/3040">TS</a>]
00:50:45 ◼ ► know dole judge some ideas about what they think is important or education for [<a href="https://overcast.fm/+BtuzuJbk8/3045">TS</a>]
00:50:51 ◼ ► example where the education we're getting into health care why they [<a href="https://overcast.fm/+BtuzuJbk8/3051">TS</a>]
00:50:54 ◼ ► getting into fitness tracking are these old money making opportunities someday [<a href="https://overcast.fm/+BtuzuJbk8/3054">TS</a>]
00:50:59 ◼ ► but you know i i don't see a way I could put that on the spreadsheet and I don't [<a href="https://overcast.fm/+BtuzuJbk8/3059">TS</a>]
00:51:05 ◼ ► care either it's about really doing things which they think stitched [<a href="https://overcast.fm/+BtuzuJbk8/3065">TS</a>]
00:51:08 ◼ ► together into a fiber that holds up the whole thing and that's that's the [<a href="https://overcast.fm/+BtuzuJbk8/3068">TS</a>]
00:51:12 ◼ ► business of Apple I think that's not it may be that is a new business of Apple [<a href="https://overcast.fm/+BtuzuJbk8/3072">TS</a>]
00:51:16 ◼ ► because Steve Jobs time you would have been more there would have been a little [<a href="https://overcast.fm/+BtuzuJbk8/3076">TS</a>]
00:51:19 ◼ ► bit less diversity diversity occasion but it's still it to me this is this is [<a href="https://overcast.fm/+BtuzuJbk8/3079">TS</a>]
00:51:26 ◼ ► because the fibers are so much broader and in there needs to be so much more to [<a href="https://overcast.fm/+BtuzuJbk8/3086">TS</a>]
00:51:32 ◼ ► support billions of or potential billions of users I think fundamental to [<a href="https://overcast.fm/+BtuzuJbk8/3092">TS</a>]
00:51:36 ◼ ► the culture of Apple the corporate culture and I definitely started with [<a href="https://overcast.fm/+BtuzuJbk8/3096">TS</a>]
00:51:41 ◼ ► jobs without question and it was deliberate and continues to have [<a href="https://overcast.fm/+BtuzuJbk8/3101">TS</a>]
00:51:47 ◼ ► unforeseen consequences and allows able to do things you may not know ten years [<a href="https://overcast.fm/+BtuzuJbk8/3107">TS</a>]
00:51:53 ◼ ► from now that we wouldn't have predicted today is the fact that they don't do a [<a href="https://overcast.fm/+BtuzuJbk8/3113">TS</a>]
00:51:59 ◼ ► P&L for each product or division or however you want to talk about it that [<a href="https://overcast.fm/+BtuzuJbk8/3119">TS</a>]
00:52:04 ◼ ► they're not set up as a as they don't have divisions within the company [<a href="https://overcast.fm/+BtuzuJbk8/3124">TS</a>]
00:52:08 ◼ ► they're they're completely functionally organized in fact they're more [<a href="https://overcast.fm/+BtuzuJbk8/3128">TS</a>]
00:52:12 ◼ ► functionally organized then then even before with Steve Jobs where where [<a href="https://overcast.fm/+BtuzuJbk8/3132">TS</a>]
00:52:17 ◼ ► Johnny Ives team took over at design of everything not just hardware design but [<a href="https://overcast.fm/+BtuzuJbk8/3137">TS</a>]
00:52:23 ◼ ► that with forestall ouster and taking over all of soft words that there [<a href="https://overcast.fm/+BtuzuJbk8/3143">TS</a>]
00:52:28 ◼ ► weren't separate you know there wasn't one team doing iOS design [<a href="https://overcast.fm/+BtuzuJbk8/3148">TS</a>]
00:52:32 ◼ ► they created a new function and design it's a really deep in exactly right in [<a href="https://overcast.fm/+BtuzuJbk8/3152">TS</a>]
00:52:36 ◼ ► this is something I'm glad you brought it up because i think is one of the most [<a href="https://overcast.fm/+BtuzuJbk8/3156">TS</a>]
00:52:41 ◼ ► under under understood aspects of the Apple algorithm which is that they they [<a href="https://overcast.fm/+BtuzuJbk8/3161">TS</a>]
00:52:48 ◼ ► they they essentially said no to 22 division organization which which as he [<a href="https://overcast.fm/+BtuzuJbk8/3168">TS</a>]
00:52:55 ◼ ► hears the narrative I have on it which is that that's fine for small companies [<a href="https://overcast.fm/+BtuzuJbk8/3175">TS</a>]
00:52:59 ◼ ► effective your startup you are by the fault a functional organization it makes [<a href="https://overcast.fm/+BtuzuJbk8/3179">TS</a>]
00:53:04 ◼ ► sense so you gonna have a somebody you are usually a person is a function and [<a href="https://overcast.fm/+BtuzuJbk8/3184">TS</a>]
00:53:08 ◼ ► that's it I was not that many of you but as you grow make sense people think it's [<a href="https://overcast.fm/+BtuzuJbk8/3188">TS</a>]
00:53:13 ◼ ► logical that ok now we have to divide according to where the money comes from [<a href="https://overcast.fm/+BtuzuJbk8/3193">TS</a>]
00:53:17 ◼ ► so it's if you know if we've got a product to put somebody in charge of [<a href="https://overcast.fm/+BtuzuJbk8/3197">TS</a>]
00:53:21 ◼ ► that product I'm gonna put somebody in jail if it's in fact geographical [<a href="https://overcast.fm/+BtuzuJbk8/3201">TS</a>]
00:53:25 ◼ ► because your sales structure is that way the new geographical segments or or [<a href="https://overcast.fm/+BtuzuJbk8/3205">TS</a>]
00:53:29 ◼ ► something like that in the you organized according to whatever means that you [<a href="https://overcast.fm/+BtuzuJbk8/3209">TS</a>]
00:53:33 ◼ ► decide the money comes in it and that's the thing is that the money starts to [<a href="https://overcast.fm/+BtuzuJbk8/3213">TS</a>]
00:53:38 ◼ ► lead your thinking and and and optimization becomes a day like how can [<a href="https://overcast.fm/+BtuzuJbk8/3218">TS</a>]
00:53:44 ◼ ► I hold that person responsible to do the best thing for that for that particular [<a href="https://overcast.fm/+BtuzuJbk8/3224">TS</a>]
00:53:49 ◼ ► flow of money that's coming in to optimize it and so so that's how [<a href="https://overcast.fm/+BtuzuJbk8/3229">TS</a>]
00:53:54 ◼ ► divisional organizations involved in fact General Motors was probably the [<a href="https://overcast.fm/+BtuzuJbk8/3234">TS</a>]
00:54:00 ◼ ► pioneer in that area back at you know years ago or so so so that this idea of [<a href="https://overcast.fm/+BtuzuJbk8/3240">TS</a>]
00:54:06 ◼ ► divisional logic is is is pervasive in the world and it it also makes sense [<a href="https://overcast.fm/+BtuzuJbk8/3246">TS</a>]
00:54:14 ◼ ► when you're managing people thousands and thousands of people you want to be [<a href="https://overcast.fm/+BtuzuJbk8/3254">TS</a>]
00:54:18 ◼ ► able to create incentives for them to a lot according to certain goals and and [<a href="https://overcast.fm/+BtuzuJbk8/3258">TS</a>]
00:54:23 ◼ ► so the Pyramid of that division is is set up so that everybody knows what the [<a href="https://overcast.fm/+BtuzuJbk8/3263">TS</a>]
00:54:29 ◼ ► target is and therefore there is tied to that in some way and so people know what [<a href="https://overcast.fm/+BtuzuJbk8/3269">TS</a>]
00:54:37 ◼ ► they're what you don't need to tell them every day what to do they'll have that [<a href="https://overcast.fm/+BtuzuJbk8/3277">TS</a>]
00:54:42 ◼ ► but that doesn't work for an organization where which is like Apple [<a href="https://overcast.fm/+BtuzuJbk8/3282">TS</a>]
00:54:47 ◼ ► which is functional because you're not attached to a product you might be one [<a href="https://overcast.fm/+BtuzuJbk8/3287">TS</a>]
00:54:50 ◼ ► day but not the other end and then you you're sort of you never even part of [<a href="https://overcast.fm/+BtuzuJbk8/3290">TS</a>]
00:54:56 ◼ ► the P&L logic is that you report some of that data and people know how things are [<a href="https://overcast.fm/+BtuzuJbk8/3296">TS</a>]
00:55:02 ◼ ► going and and so there's a communication happens through the knowledge of what's [<a href="https://overcast.fm/+BtuzuJbk8/3302">TS</a>]
00:55:09 ◼ ► happening right and so bottom line is that Apple's lack of a P&L structure [<a href="https://overcast.fm/+BtuzuJbk8/3309">TS</a>]
00:55:16 ◼ ► means that people within the organization will you have hard time [<a href="https://overcast.fm/+BtuzuJbk8/3316">TS</a>]
00:55:20 ◼ ► motivating them you'll have a hard time figuring out what their responsibilities [<a href="https://overcast.fm/+BtuzuJbk8/3320">TS</a>]
00:55:25 ◼ ► are figuring out how they can navigate their own personal careers so that they [<a href="https://overcast.fm/+BtuzuJbk8/3325">TS</a>]
00:55:31 ◼ ► can they can maybe optimize their own career because the single pricing in the [<a href="https://overcast.fm/+BtuzuJbk8/3331">TS</a>]
00:55:37 ◼ ► signal low profit was used to guide you and guide you if you were in a [<a href="https://overcast.fm/+BtuzuJbk8/3337">TS</a>]
00:55:42 ◼ ► visualization old so we have to be impressed by is how actually difficult [<a href="https://overcast.fm/+BtuzuJbk8/3342">TS</a>]
00:55:49 ◼ ► it is to do what Apple's doing because it actually makes it running the [<a href="https://overcast.fm/+BtuzuJbk8/3349">TS</a>]
00:55:53 ◼ ► business really really hard and in fact it may cause some people just say I quit [<a href="https://overcast.fm/+BtuzuJbk8/3353">TS</a>]
00:55:59 ◼ ► this does I can't I can make sense of it I can't progress in my career because of [<a href="https://overcast.fm/+BtuzuJbk8/3359">TS</a>]
00:56:04 ◼ ► this and so there's a lot of heartache that comes with it and there's a lot of [<a href="https://overcast.fm/+BtuzuJbk8/3364">TS</a>]
00:56:09 ◼ ► chaos that comes with it and so this is why every company against grows up in [<a href="https://overcast.fm/+BtuzuJbk8/3369">TS</a>]
00:56:14 ◼ ► the same stage abandons this logic and here's Apple which is no I don't have [<a href="https://overcast.fm/+BtuzuJbk8/3374">TS</a>]
00:56:18 ◼ ► fifty thousand or more people is is still able to continue in that way to [<a href="https://overcast.fm/+BtuzuJbk8/3378">TS</a>]
00:56:23 ◼ ► really hard to put a head count on Apple separate their retail think you might be [<a href="https://overcast.fm/+BtuzuJbk8/3383">TS</a>]
00:56:30 ◼ ► right that it's probably fifty or sixty now it's it's explosively grown eaten on [<a href="https://overcast.fm/+BtuzuJbk8/3390">TS</a>]
00:56:36 ◼ ► retail has grown tremendously in the last five years it was i think is done [<a href="https://overcast.fm/+BtuzuJbk8/3396">TS</a>]
00:56:41 ◼ ► melton pointed this out to me is the largest functional organization outside [<a href="https://overcast.fm/+BtuzuJbk8/3401">TS</a>]
00:56:44 ◼ ► of the USSR me but the ideas that I sold that public he said [<a href="https://overcast.fm/+BtuzuJbk8/3404">TS</a>]
00:56:52 ◼ ► my head went like pop because I said holy cow that's exactly why are these [<a href="https://overcast.fm/+BtuzuJbk8/3412">TS</a>]
00:56:57 ◼ ► are the way the army the armies are with the way they are they're actually [<a href="https://overcast.fm/+BtuzuJbk8/3417">TS</a>]
00:57:00 ◼ ► organized the way they are because they need the they need to be thrown out a [<a href="https://overcast.fm/+BtuzuJbk8/3420">TS</a>]
00:57:06 ◼ ► target there are thrown out a mission and we have to execute on that mission [<a href="https://overcast.fm/+BtuzuJbk8/3426">TS</a>]
00:57:10 ◼ ► but they're very inefficient in terms of trying to do a blend of things and often [<a href="https://overcast.fm/+BtuzuJbk8/3430">TS</a>]
00:57:16 ◼ ► even when you go onto the internet mission it's like it's chaos it's like [<a href="https://overcast.fm/+BtuzuJbk8/3436">TS</a>]
00:57:19 ◼ ► crazy you know competencies emerged and then you realize that ok that's what we [<a href="https://overcast.fm/+BtuzuJbk8/3439">TS</a>]
00:57:24 ◼ ► have war games to simulate them in so make sure that things run effectively [<a href="https://overcast.fm/+BtuzuJbk8/3444">TS</a>]
00:57:27 ◼ ► and so on and so I I got into this whole train of thought about whether what [<a href="https://overcast.fm/+BtuzuJbk8/3447">TS</a>]
00:57:33 ◼ ► would happen if the USSR me was divisional then you would have the head [<a href="https://overcast.fm/+BtuzuJbk8/3453">TS</a>]
00:57:37 ◼ ► of you know the head of certain types of missions she would say Air Force Marines [<a href="https://overcast.fm/+BtuzuJbk8/3457">TS</a>]
00:57:42 ◼ ► and Army we're gonna have we're gonna have a guy had a charge of attacks in [<a href="https://overcast.fm/+BtuzuJbk8/3462">TS</a>]
00:57:49 ◼ ► the Middle East and we're gonna have a gun charge of maybe Latin America and [<a href="https://overcast.fm/+BtuzuJbk8/3469">TS</a>]
00:57:55 ◼ ► Latin America would have under him Army Air Force and Marines but the problem is [<a href="https://overcast.fm/+BtuzuJbk8/3475">TS</a>]
00:58:00 ◼ ► that that person with gained so much power than they would start the Joint [<a href="https://overcast.fm/+BtuzuJbk8/3480">TS</a>]
00:58:04 ◼ ► Chiefs of Staff we can't have these debates around the table and say you [<a href="https://overcast.fm/+BtuzuJbk8/3484">TS</a>]
00:58:07 ◼ ► know you know this is much more important to get more resources so so so [<a href="https://overcast.fm/+BtuzuJbk8/3487">TS</a>]
00:58:13 ◼ ► why are you you know eighty percent of the budget in the Middle East this year [<a href="https://overcast.fm/+BtuzuJbk8/3493">TS</a>]
00:58:16 ◼ ► mister president and and and you know nobody cares about Latin America all [<a href="https://overcast.fm/+BtuzuJbk8/3496">TS</a>]
00:58:21 ◼ ► they're doing is is is busting drug gangs you know I got a real fight here [<a href="https://overcast.fm/+BtuzuJbk8/3501">TS</a>]
00:58:26 ◼ ► to fight so so give me more money so then you get in 2011 general who ran the [<a href="https://overcast.fm/+BtuzuJbk8/3506">TS</a>]
00:58:31 ◼ ► region's only have so much more power than the other generals [<a href="https://overcast.fm/+BtuzuJbk8/3511">TS</a>]
00:58:34 ◼ ► he could actually probably run you know do run his own empire on his own [<a href="https://overcast.fm/+BtuzuJbk8/3514">TS</a>]
00:58:40 ◼ ► make make make make so many decisions that he will become like the king of the [<a href="https://overcast.fm/+BtuzuJbk8/3520">TS</a>]
00:58:45 ◼ ► Middle East impact because there was like that in Japan they had so much [<a href="https://overcast.fm/+BtuzuJbk8/3525">TS</a>]
00:58:48 ◼ ► authority in Japan after the war that he broke their constitution for them [<a href="https://overcast.fm/+BtuzuJbk8/3528">TS</a>]
00:58:53 ◼ ► practically he was a general in so that was a special situation but when you [<a href="https://overcast.fm/+BtuzuJbk8/3533">TS</a>]
00:58:58 ◼ ► think about it that way that this is this this this idea of people who have [<a href="https://overcast.fm/+BtuzuJbk8/3538">TS</a>]
00:59:03 ◼ ► have under them an empire this is the politics that this is the type of [<a href="https://overcast.fm/+BtuzuJbk8/3543">TS</a>]
00:59:07 ◼ ► politics that that drives organizations into all this all this paralysis all of [<a href="https://overcast.fm/+BtuzuJbk8/3547">TS</a>]
00:59:13 ◼ ► this mismanagement in all of this running off a cliff and stupidity that [<a href="https://overcast.fm/+BtuzuJbk8/3553">TS</a>]
00:59:17 ◼ ► we observe and and so because someone has that power structure and then you [<a href="https://overcast.fm/+BtuzuJbk8/3557">TS</a>]
00:59:21 ◼ ► can imagine this in Microsoft's world with those guys are really powerful [<a href="https://overcast.fm/+BtuzuJbk8/3561">TS</a>]
00:59:24 ◼ ► enough is guys are really powerful and they need all the resources because they [<a href="https://overcast.fm/+BtuzuJbk8/3564">TS</a>]
00:59:28 ◼ ► burn them and so in so he goes about when you take that away you depoliticize [<a href="https://overcast.fm/+BtuzuJbk8/3568">TS</a>]
00:59:32 ◼ ► organizations especially with the military gotta be depoliticize a [<a href="https://overcast.fm/+BtuzuJbk8/3572">TS</a>]
00:59:37 ◼ ► politicized military turns into a object of coup and and this is why you have [<a href="https://overcast.fm/+BtuzuJbk8/3577">TS</a>]
00:59:46 ◼ ► republican guards and things like that which are politicized military's which [<a href="https://overcast.fm/+BtuzuJbk8/3586">TS</a>]
00:59:49 ◼ ► often end up really controlling the state and in a democracy that's that's [<a href="https://overcast.fm/+BtuzuJbk8/3589">TS</a>]
00:59:53 ◼ ► that's unacceptable for that reason the military's in democracies are the way [<a href="https://overcast.fm/+BtuzuJbk8/3593">TS</a>]
00:59:58 ◼ ► they are and this is let's long narrative but I i sorry well and not and [<a href="https://overcast.fm/+BtuzuJbk8/3598">TS</a>]
01:00:03 ◼ ► not to go too deep down the history historical rabbit hole but that's why [<a href="https://overcast.fm/+BtuzuJbk8/3603">TS</a>]
01:00:07 ◼ ► harry truman fired general exactly which very true that's one of those things [<a href="https://overcast.fm/+BtuzuJbk8/3607">TS</a>]
01:00:12 ◼ ► where I grew up and heard the story and I thought well I guess that's the sort [<a href="https://overcast.fm/+BtuzuJbk8/3612">TS</a>]
01:00:16 ◼ ► of thing that happens but then like the older I get the more perspective I get [<a href="https://overcast.fm/+BtuzuJbk8/3616">TS</a>]
01:00:19 ◼ ► on it was sort of a bombshell you know to the us- public who viewed him as you [<a href="https://overcast.fm/+BtuzuJbk8/3619">TS</a>]
01:00:26 ◼ ► know as I said we have more time here he hit you not only have beaten Japan but [<a href="https://overcast.fm/+BtuzuJbk8/3626">TS</a>]
01:00:32 ◼ ► also he was in Korea and and so far north of North Korea and it is hehe [<a href="https://overcast.fm/+BtuzuJbk8/3632">TS</a>]
01:00:37 ◼ ► getting fired I mean there's so many people were upset that he became to [<a href="https://overcast.fm/+BtuzuJbk8/3637">TS</a>]
01:00:40 ◼ ► politicize political and that was unacceptable in a democracy in that that [<a href="https://overcast.fm/+BtuzuJbk8/3640">TS</a>]
01:00:45 ◼ ► to me was was a great story to tell and and and i think thats where you gotta [<a href="https://overcast.fm/+BtuzuJbk8/3645">TS</a>]
01:00:50 ◼ ► watch out this is the day to day [<a href="https://overcast.fm/+BtuzuJbk8/3650">TS</a>]
01:00:52 ◼ ► fears and worries that a guy like Tim Cook has to deal with it is he's gotta [<a href="https://overcast.fm/+BtuzuJbk8/3652">TS</a>]
01:00:57 ◼ ► worry about and I think you know the four-star story had a lot to do with [<a href="https://overcast.fm/+BtuzuJbk8/3657">TS</a>]
01:01:01 ◼ ► whether that general became too political [<a href="https://overcast.fm/+BtuzuJbk8/3661">TS</a>]
01:01:04 ◼ ► and didn't stick to his functional role in that case he had to be sacrificed [<a href="https://overcast.fm/+BtuzuJbk8/3664">TS</a>]
01:01:10 ◼ ► even though everybody loved them so you know it's the same story I think of him [<a href="https://overcast.fm/+BtuzuJbk8/3670">TS</a>]
01:01:15 ◼ ► as the truman yeah more time is gained from that the last 80 exactly but I [<a href="https://overcast.fm/+BtuzuJbk8/3675">TS</a>]
01:01:24 ◼ ► thought you made cookies cookies the truman end and for so was it was a car [<a href="https://overcast.fm/+BtuzuJbk8/3684">TS</a>]
01:01:29 ◼ ► right now that's the more I see it though it it's not just at first I [<a href="https://overcast.fm/+BtuzuJbk8/3689">TS</a>]
01:01:35 ◼ ► viewed it as sort of a penny more of a penny disagreement between a few [<a href="https://overcast.fm/+BtuzuJbk8/3695">TS</a>]
01:01:40 ◼ ► individuals and I think that there's something to that angle but I feel like [<a href="https://overcast.fm/+BtuzuJbk8/3700">TS</a>]
01:01:45 ◼ ► long-term strategically it was about making sure that the institution of the [<a href="https://overcast.fm/+BtuzuJbk8/3705">TS</a>]
01:01:52 ◼ ► whole company was was truly more functional whereas I feel like under [<a href="https://overcast.fm/+BtuzuJbk8/3712">TS</a>]
01:01:56 ◼ ► Steve Jobs a lot of the functional nature of Apple came down to jobs [<a href="https://overcast.fm/+BtuzuJbk8/3716">TS</a>]
01:02:02 ◼ ► singular role in the company not not to say that the company depended on it and [<a href="https://overcast.fm/+BtuzuJbk8/3722">TS</a>]
01:02:07 ◼ ► couldn't you know that he was a cornerstone that the company couldn't do [<a href="https://overcast.fm/+BtuzuJbk8/3727">TS</a>]
01:02:11 ◼ ► it that I think we're seeing the desert true but I think that the functional [<a href="https://overcast.fm/+BtuzuJbk8/3731">TS</a>]
01:02:15 ◼ ► nature of the company flew through him and those subtle differences we [<a href="https://overcast.fm/+BtuzuJbk8/3735">TS</a>]
01:02:22 ◼ ► generalize that will use metaphor it we used to use allegory but the truth is [<a href="https://overcast.fm/+BtuzuJbk8/3742">TS</a>]
01:02:27 ◼ ► far more complex and so I don't want to die I don't want to make it seem like [<a href="https://overcast.fm/+BtuzuJbk8/3747">TS</a>]
01:02:33 ◼ ► it's so clear cut that you know this is this tells the story but I think for [<a href="https://overcast.fm/+BtuzuJbk8/3753">TS</a>]
01:02:38 ◼ ► example just as a as an anomaly as a counterpoint to to the functional think [<a href="https://overcast.fm/+BtuzuJbk8/3758">TS</a>]
01:02:44 ◼ ► there's any Q's organization because I dq I see it as an empire because he's [<a href="https://overcast.fm/+BtuzuJbk8/3764">TS</a>]
01:02:51 ◼ ► services now called includes all the stores in includes i work it includes [<a href="https://overcast.fm/+BtuzuJbk8/3771">TS</a>]
01:03:03 ◼ ► it includes products that are hardware software and services and that is that [<a href="https://overcast.fm/+BtuzuJbk8/3783">TS</a>]
01:03:09 ◼ ► is could you know if you could spin off to a DQ you know it would be a huge [<a href="https://overcast.fm/+BtuzuJbk8/3789">TS</a>]
01:03:13 ◼ ► business would be a business bigger than that was on my opinion I could probably [<a href="https://overcast.fm/+BtuzuJbk8/3793">TS</a>]
01:03:19 ◼ ► dig up some numbers that would show that that that particular innovation by [<a href="https://overcast.fm/+BtuzuJbk8/3799">TS</a>]
01:03:24 ◼ ► itself would be valued by the market far with a good chunk of multiple would be [<a href="https://overcast.fm/+BtuzuJbk8/3804">TS</a>]
01:03:30 ◼ ► would be far in excess than what it is inside out but that of course that's not [<a href="https://overcast.fm/+BtuzuJbk8/3810">TS</a>]
01:03:34 ◼ ► gonna happen the point is though that is an exception to roll and and there is a [<a href="https://overcast.fm/+BtuzuJbk8/3814">TS</a>]
01:03:38 ◼ ► good reason for that because there's this kind of like what do you do with [<a href="https://overcast.fm/+BtuzuJbk8/3818">TS</a>]
01:03:41 ◼ ► these pieces problem and so and so it's always there there there are put under [<a href="https://overcast.fm/+BtuzuJbk8/3821">TS</a>]
01:03:47 ◼ ► him and so if it happens there's a reorg [<a href="https://overcast.fm/+BtuzuJbk8/3827">TS</a>]
01:03:51 ◼ ► I would be surprised because something may just get out of control there I [<a href="https://overcast.fm/+BtuzuJbk8/3831">TS</a>]
01:03:55 ◼ ► don't know I'm not prejudicing hopefully I think what's what's so funny with [<a href="https://overcast.fm/+BtuzuJbk8/3835">TS</a>]
01:03:59 ◼ ► apple today it would be it would be almost impossible to reorganize the [<a href="https://overcast.fm/+BtuzuJbk8/3839">TS</a>]
01:04:03 ◼ ► company I think what they could do is is there could be like departures [<a href="https://overcast.fm/+BtuzuJbk8/3843">TS</a>]
01:04:08 ◼ ► individuals could depart maybe just simply to enjoy their retirement enjoy [<a href="https://overcast.fm/+BtuzuJbk8/3848">TS</a>]
01:04:13 ◼ ► the you know the well that they've accumulated or it could be another [<a href="https://overcast.fm/+BtuzuJbk8/3853">TS</a>]
01:04:19 ◼ ► dispute arises where there's a personality conflict between two senior [<a href="https://overcast.fm/+BtuzuJbk8/3859">TS</a>]
01:04:23 ◼ ► vice president who need to be working together and can get along but I to me [<a href="https://overcast.fm/+BtuzuJbk8/3863">TS</a>]
01:04:28 ◼ ► it would just be it's almost more like running like sports you know like pick [<a href="https://overcast.fm/+BtuzuJbk8/3868">TS</a>]
01:04:36 ◼ ► any sport you know you talk about soccer like well we're gonna have to change [<a href="https://overcast.fm/+BtuzuJbk8/3876">TS</a>]
01:04:41 ◼ ► goalkeepers thats but it's still not really a 25 you're absolutely right i i [<a href="https://overcast.fm/+BtuzuJbk8/3881">TS</a>]
01:04:50 ◼ ► i just i i literally on the spot thought of them with the reorg idea [<a href="https://overcast.fm/+BtuzuJbk8/3890">TS</a>]
01:04:56 ◼ ► on reflection I think you're right it's not gonna be what we think of as a [<a href="https://overcast.fm/+BtuzuJbk8/3896">TS</a>]
01:05:00 ◼ ► recorded by just be that that maybe they'll cars maybe they could do [<a href="https://overcast.fm/+BtuzuJbk8/3900">TS</a>]
01:05:05 ◼ ► something with with services that's gonna grows to such an extent that they [<a href="https://overcast.fm/+BtuzuJbk8/3905">TS</a>]
01:05:11 ◼ ► may make create that as a separate thing I don't know I'm just being completely [<a href="https://overcast.fm/+BtuzuJbk8/3911">TS</a>]
01:05:17 ◼ ► speculative let me take another break here take a deep breath and thank our [<a href="https://overcast.fm/+BtuzuJbk8/3917">TS</a>]
01:05:22 ◼ ► second sponsor and it's another longtime friend to the show our good friends at [<a href="https://overcast.fm/+BtuzuJbk8/3922">TS</a>]
01:05:26 ◼ ► fracture it is sad sad I honestly think it is that so many of our photos that we [<a href="https://overcast.fm/+BtuzuJbk8/3926">TS</a>]
01:05:35 ◼ ► take today people everybody almost everybody I know takes more photographs [<a href="https://overcast.fm/+BtuzuJbk8/3935">TS</a>]
01:05:39 ◼ ► today than they ever have before in their lives and it's only only becoming [<a href="https://overcast.fm/+BtuzuJbk8/3939">TS</a>]
01:05:44 ◼ ► more prevalent and it's easy to see why it's because we all have really good [<a href="https://overcast.fm/+BtuzuJbk8/3944">TS</a>]
01:05:49 ◼ ► cameras with us all the time like two or three seconds away from being ready to [<a href="https://overcast.fm/+BtuzuJbk8/3949">TS</a>]
01:05:54 ◼ ► snap a photo and yet so many of the photos that we take never really leave [<a href="https://overcast.fm/+BtuzuJbk8/3954">TS</a>]
01:06:03 ◼ ► the devices that we view them on their just digital things that we see on [<a href="https://overcast.fm/+BtuzuJbk8/3963">TS</a>]
01:06:08 ◼ ► digital devices when we look for them and I think it's actually true true for [<a href="https://overcast.fm/+BtuzuJbk8/3968">TS</a>]
01:06:14 ◼ ► me personally as somebody who used a tractor and has fractured Princeton and [<a href="https://overcast.fm/+BtuzuJbk8/3974">TS</a>]
01:06:17 ◼ ► you know talks about them all the time here that I've actually got let fewer [<a href="https://overcast.fm/+BtuzuJbk8/3977">TS</a>]
01:06:22 ◼ ► printed photos now when I take more photos than I did ten eleven twelve [<a href="https://overcast.fm/+BtuzuJbk8/3982">TS</a>]
01:06:26 ◼ ► years ago when I used to shoot on film and had to have printed everything made [<a href="https://overcast.fm/+BtuzuJbk8/3986">TS</a>]
01:06:32 ◼ ► there's something magical about a printed photographs when it's something [<a href="https://overcast.fm/+BtuzuJbk8/3992">TS</a>]
01:06:36 ◼ ► that means something to you that's where fractures Epson fracture prints your [<a href="https://overcast.fm/+BtuzuJbk8/3996">TS</a>]
01:06:41 ◼ ► photos directly on pure glass you pick your favorite photos that you've taken [<a href="https://overcast.fm/+BtuzuJbk8/4001">TS</a>]
01:06:46 ◼ ► you send them to fracture and the prints come back to you directly on class not a [<a href="https://overcast.fm/+BtuzuJbk8/4006">TS</a>]
01:06:52 ◼ ► piece of paper attempts to class they just print right on the glass I don't [<a href="https://overcast.fm/+BtuzuJbk8/4012">TS</a>]
01:06:55 ◼ ► know what kind of food do they used to do it but it looks great [<a href="https://overcast.fm/+BtuzuJbk8/4015">TS</a>]
01:06:59 ◼ ► the Prince come back to you they've got a foam back right on the glass that's [<a href="https://overcast.fm/+BtuzuJbk8/4019">TS</a>]
01:07:03 ◼ ► ready to mount on the wall or ready to be used its genius ingenious packaging [<a href="https://overcast.fm/+BtuzuJbk8/4023">TS</a>]
01:07:09 ◼ ► you can use to mounted on the wall or door propped up on a shelf or your desk [<a href="https://overcast.fm/+BtuzuJbk8/4029">TS</a>]
01:07:14 ◼ ► or the man told everyone to put it up right out of the box so you don't need [<a href="https://overcast.fm/+BtuzuJbk8/4034">TS</a>]
01:07:20 ◼ ► to put them in a frame you don't need to buy a separate frame the picture itself [<a href="https://overcast.fm/+BtuzuJbk8/4040">TS</a>]
01:07:23 ◼ ► is all you need to mounted on the wall hang it up really looks great and it [<a href="https://overcast.fm/+BtuzuJbk8/4043">TS</a>]
01:07:29 ◼ ► gives your photos the analog beauty that they deserve so go check them out [<a href="https://overcast.fm/+BtuzuJbk8/4049">TS</a>]
01:07:34 ◼ ► take some photos or take some of your recent photos pick a few that are your [<a href="https://overcast.fm/+BtuzuJbk8/4054">TS</a>]
01:07:39 ◼ ► favorite go-to fracture me.com fracture me.com that's their website and use the [<a href="https://overcast.fm/+BtuzuJbk8/4059">TS</a>]
01:07:47 ◼ ► code sharing fireball use that code and you'll get 15% off your first order from [<a href="https://overcast.fm/+BtuzuJbk8/4067">TS</a>]
01:07:54 ◼ ► practice their prices are already great but you can save 15% using the code [<a href="https://overcast.fm/+BtuzuJbk8/4074">TS</a>]
01:07:58 ◼ ► during fireballs Mike my text tractor so speaking about not putting everything [<a href="https://overcast.fm/+BtuzuJbk8/4078">TS</a>]
01:08:09 ◼ ► off and the tone P&L profit loss and looking at things you know functionally [<a href="https://overcast.fm/+BtuzuJbk8/4089">TS</a>]
01:08:13 ◼ ► you you wrote a recent piece i Simcoe about maps and this sort of well more [<a href="https://overcast.fm/+BtuzuJbk8/4093">TS</a>]
01:08:22 ◼ ► like one factor how much does it cost to run a top-notch mapping service per year [<a href="https://overcast.fm/+BtuzuJbk8/4102">TS</a>]
01:08:26 ◼ ► and you came to the conclusion that it costs about two billion dollars a year [<a href="https://overcast.fm/+BtuzuJbk8/4106">TS</a>]
01:08:32 ◼ ► yeah I think it used to be one but it's closer to two now and I think that when [<a href="https://overcast.fm/+BtuzuJbk8/4112">TS</a>]
01:08:38 ◼ ► I got that figure by looking the financials then that Nokia was reporting [<a href="https://overcast.fm/+BtuzuJbk8/4118">TS</a>]
01:08:42 ◼ ► for its here product or product here [<a href="https://overcast.fm/+BtuzuJbk8/4122">TS</a>]
01:08:45 ◼ ► division which was an acquisition back in 2007 the year the iPhone launched [<a href="https://overcast.fm/+BtuzuJbk8/4125">TS</a>]
01:08:52 ◼ ► Nokia spend a seven billion dollars are you resort to get on the acquisition of [<a href="https://overcast.fm/+BtuzuJbk8/4132">TS</a>]
01:08:58 ◼ ► NAVTEQ which was at the time probably the best map service in the world and I [<a href="https://overcast.fm/+BtuzuJbk8/4138">TS</a>]
01:09:04 ◼ ► mean that because I was using maps in 2005 and six on a mobile device [<a href="https://overcast.fm/+BtuzuJbk8/4144">TS</a>]
01:09:10 ◼ ► I have flown back to the free iPhone dark ages and I remember using Google [<a href="https://overcast.fm/+BtuzuJbk8/4150">TS</a>]
01:09:19 ◼ ► Maps back then it was horrifically bad I think Google Google Maps was laughably [<a href="https://overcast.fm/+BtuzuJbk8/4159">TS</a>]
01:09:28 ◼ ► bad compared to paid services or or things you could purchase by you could [<a href="https://overcast.fm/+BtuzuJbk8/4168">TS</a>]
01:09:34 ◼ ► download the entire maps like you November over TomTom and Garmin those [<a href="https://overcast.fm/+BtuzuJbk8/4174">TS</a>]
01:09:41 ◼ ► guys had a dollar or if they had a an embedded mapped in their in their [<a href="https://overcast.fm/+BtuzuJbk8/4181">TS</a>]
01:09:45 ◼ ► hardware or if you had a car system like like you would have with high-end car [<a href="https://overcast.fm/+BtuzuJbk8/4185">TS</a>]
01:09:52 ◼ ► back in the day you pay $34,000 for the on-board navigation which was a DVD [<a href="https://overcast.fm/+BtuzuJbk8/4192">TS</a>]
01:09:58 ◼ ► usually that was you know that was upgradeable that's exactly why I we [<a href="https://overcast.fm/+BtuzuJbk8/4198">TS</a>]
01:10:03 ◼ ► bought the car we have bought in 2006 still driving it and I think we turned [<a href="https://overcast.fm/+BtuzuJbk8/4203">TS</a>]
01:10:09 ◼ ► down it was a four thousand dollar upgrade to get onboard navigation which [<a href="https://overcast.fm/+BtuzuJbk8/4209">TS</a>]
01:10:15 ◼ ► in hindsight it for a couple of years there were my wife gave me a hard time [<a href="https://overcast.fm/+BtuzuJbk8/4215">TS</a>]
01:10:18 ◼ ► about that and in hindsight really looks like a very good decision and that the [<a href="https://overcast.fm/+BtuzuJbk8/4218">TS</a>]
01:10:23 ◼ ► time you could get a handheld navigator and you or you could get like very [<a href="https://overcast.fm/+BtuzuJbk8/4223">TS</a>]
01:10:28 ◼ ► rarely and these were only in some Nokia devices that you could get usually was [<a href="https://overcast.fm/+BtuzuJbk8/4228">TS</a>]
01:10:33 ◼ ► in sdcard that had mapped data for the region you are in and you could opt out [<a href="https://overcast.fm/+BtuzuJbk8/4233">TS</a>]
01:10:37 ◼ ► in very few actually I think were directly over the year Google started [<a href="https://overcast.fm/+BtuzuJbk8/4237">TS</a>]
01:10:43 ◼ ► offering over the air but again it was horrible I remember using it and those [<a href="https://overcast.fm/+BtuzuJbk8/4243">TS</a>]
01:10:46 ◼ ► years I was in I was in Boston I was actually working at his offices over and [<a href="https://overcast.fm/+BtuzuJbk8/4246">TS</a>]
01:10:51 ◼ ► by 128 and I remember using it every afternoon going home I would open it up [<a href="https://overcast.fm/+BtuzuJbk8/4251">TS</a>]
01:10:58 ◼ ► on a Nokia sort of BlackBerry Style phone and I would have this tiny square [<a href="https://overcast.fm/+BtuzuJbk8/4258">TS</a>]
01:11:04 ◼ ► screen and pop in through the through the online through the story through [<a href="https://overcast.fm/+BtuzuJbk8/4264">TS</a>]
01:11:09 ◼ ► through the network at the time which would have been probably to G or two and [<a href="https://overcast.fm/+BtuzuJbk8/4269">TS</a>]
01:11:14 ◼ ► a half G and I would get to see my route home and I would look for the traffic [<a href="https://overcast.fm/+BtuzuJbk8/4274">TS</a>]
01:11:19 ◼ ► data there was there was there was really only value for me is like how bad [<a href="https://overcast.fm/+BtuzuJbk8/4279">TS</a>]
01:11:23 ◼ ► was the traffic when I would have when I would drive home but that was it there [<a href="https://overcast.fm/+BtuzuJbk8/4283">TS</a>]
01:11:27 ◼ ► was no really discovering where to go eat or anything like that that was maps [<a href="https://overcast.fm/+BtuzuJbk8/4287">TS</a>]
01:11:32 ◼ ► based so at that time at that time [<a href="https://overcast.fm/+BtuzuJbk8/4292">TS</a>]
01:11:38 ◼ ► Nokia thought we've gotta spend seven billion dollars of maps and the thing [<a href="https://overcast.fm/+BtuzuJbk8/4298">TS</a>]
01:11:43 ◼ ► about Nokia throughout the years I was there is that they were really really [<a href="https://overcast.fm/+BtuzuJbk8/4303">TS</a>]
01:11:49 ◼ ► thought about smartphones ten years before anybody else did they start about [<a href="https://overcast.fm/+BtuzuJbk8/4309">TS</a>]
01:11:53 ◼ ► maps 10 years before they got good enough and if anything they just wear [<a href="https://overcast.fm/+BtuzuJbk8/4313">TS</a>]
01:11:59 ◼ ► too early on everything and and then focus on the things that needed to be [<a href="https://overcast.fm/+BtuzuJbk8/4319">TS</a>]
01:12:04 ◼ ► improved the rather they said ok we buy the assets over we commit to the [<a href="https://overcast.fm/+BtuzuJbk8/4324">TS</a>]
01:12:08 ◼ ► strategy and they they they thought that was enough they didn't have the ability [<a href="https://overcast.fm/+BtuzuJbk8/4328">TS</a>]
01:12:13 ◼ ► to really really get there get this thing sorted out so so so long story [<a href="https://overcast.fm/+BtuzuJbk8/4333">TS</a>]
01:12:19 ◼ ► short so so they by nafta 44 billions of dollars and then you they would report [<a href="https://overcast.fm/+BtuzuJbk8/4339">TS</a>]
01:12:25 ◼ ► their revenues and they would report their costs so that we can work out just [<a href="https://overcast.fm/+BtuzuJbk8/4345">TS</a>]
01:12:30 ◼ ► how much they were spending to maintain that seven billion dollar asset to [<a href="https://overcast.fm/+BtuzuJbk8/4350">TS</a>]
01:12:35 ◼ ► maintain the data on it and of course nowadays people would say that here maps [<a href="https://overcast.fm/+BtuzuJbk8/4355">TS</a>]
01:12:40 ◼ ► is not as good by the way here the maps business did have revenues for them [<a href="https://overcast.fm/+BtuzuJbk8/4360">TS</a>]
01:12:44 ◼ ► because they were selling these datasets to the car makers they were selling them [<a href="https://overcast.fm/+BtuzuJbk8/4364">TS</a>]
01:12:48 ◼ ► to Mercedes and Porsche ever to put on those DVDs in their cars and put in the [<a href="https://overcast.fm/+BtuzuJbk8/4368">TS</a>]
01:12:54 ◼ ► sdcard that you weren't willing to buy that service so that makes business was [<a href="https://overcast.fm/+BtuzuJbk8/4374">TS</a>]
01:13:00 ◼ ► a real business it was a driven business it wasn't based on on selling devices [<a href="https://overcast.fm/+BtuzuJbk8/4380">TS</a>]
01:13:05 ◼ ► you was based on selling the actual the hard earned data and they had four [<a href="https://overcast.fm/+BtuzuJbk8/4385">TS</a>]
01:13:10 ◼ ► hundred people who every day got into cars to go collect data by driving [<a href="https://overcast.fm/+BtuzuJbk8/4390">TS</a>]
01:13:17 ◼ ► around and they would also source data from satellites source they have [<a href="https://overcast.fm/+BtuzuJbk8/4397">TS</a>]
01:13:21 ◼ ► satellite companies that outsource data from geo position in though there's [<a href="https://overcast.fm/+BtuzuJbk8/4401">TS</a>]
01:13:26 ◼ ► there's this huge datasets that mostly were not consumer-based write these were [<a href="https://overcast.fm/+BtuzuJbk8/4406">TS</a>]
01:13:30 ◼ ► for companies and and so so this was an amazingly valuable idea that [<a href="https://overcast.fm/+BtuzuJbk8/4410">TS</a>]
01:13:36 ◼ ► after going to be someday very important in mobile and that maps therefore the [<a href="https://overcast.fm/+BtuzuJbk8/4416">TS</a>]
01:13:40 ◼ ► Nokia Software by owning that acid and there weren't very many others they were [<a href="https://overcast.fm/+BtuzuJbk8/4420">TS</a>]
01:13:46 ◼ ► coming with the baggage of hardware like to buy Garmin and TomTom and so is that [<a href="https://overcast.fm/+BtuzuJbk8/4426">TS</a>]
01:13:51 ◼ ► they said those of pure pure said we're gonna buy it we're gonna be the best map [<a href="https://overcast.fm/+BtuzuJbk8/4431">TS</a>]
01:13:55 ◼ ► service in the world and at that time would argue yes they were [<a href="https://overcast.fm/+BtuzuJbk8/4435">TS</a>]
01:13:58 ◼ ► Google was a joke and and the funny thing to me was a few years later when [<a href="https://overcast.fm/+BtuzuJbk8/4438">TS</a>]
01:14:03 ◼ ► finally Apple gets into the match businesspeople say that their joke and I [<a href="https://overcast.fm/+BtuzuJbk8/4443">TS</a>]
01:14:09 ◼ ► I just remembered Google I didn't think that that was irrelevant argument [<a href="https://overcast.fm/+BtuzuJbk8/4449">TS</a>]
01:14:14 ◼ ► because I remember that Google did better so the only question in my mind [<a href="https://overcast.fm/+BtuzuJbk8/4454">TS</a>]
01:14:17 ◼ ► was not are they any good at the launch of course they're not good at the launch [<a href="https://overcast.fm/+BtuzuJbk8/4457">TS</a>]
01:14:22 ◼ ► just getting started on something that people been doing for twenty years and [<a href="https://overcast.fm/+BtuzuJbk8/4462">TS</a>]
01:14:26 ◼ ► Google itself had been doing for seventy years or six years and of course Google [<a href="https://overcast.fm/+BtuzuJbk8/4466">TS</a>]
01:14:30 ◼ ► had a six-year leading of course they gonna be better so let's look at it six [<a href="https://overcast.fm/+BtuzuJbk8/4470">TS</a>]
01:14:33 ◼ ► years from now it shows and so I knew that they would have to spend a ton of [<a href="https://overcast.fm/+BtuzuJbk8/4473">TS</a>]
01:14:38 ◼ ► money that that that that just to maintain the here Maps service for nafta [<a href="https://overcast.fm/+BtuzuJbk8/4478">TS</a>]
01:14:44 ◼ ► cost a billion dollars a year so you know that obtained at that the knowledge [<a href="https://overcast.fm/+BtuzuJbk8/4484">TS</a>]
01:14:49 ◼ ► that the catch up you'd have to be spending more than that now no one's [<a href="https://overcast.fm/+BtuzuJbk8/4489">TS</a>]
01:14:53 ◼ ► confirmed or denied the two billion figure but I i you know i i would say [<a href="https://overcast.fm/+BtuzuJbk8/4493">TS</a>]
01:14:57 ◼ ► that's credible the the amount of effort going in is at that level and so that's [<a href="https://overcast.fm/+BtuzuJbk8/4497">TS</a>]
01:15:04 ◼ ► all I got the number I I will put a link to to the piece in the show note I know [<a href="https://overcast.fm/+BtuzuJbk8/4504">TS</a>]
01:15:08 ◼ ► how and say that I never get to but I've already got it in my notes so it'll be [<a href="https://overcast.fm/+BtuzuJbk8/4508">TS</a>]
01:15:11 ◼ ► there but you make a good case for why it's I think in the ballpark it's got to [<a href="https://overcast.fm/+BtuzuJbk8/4511">TS</a>]
01:15:15 ◼ ► be pretty close and there is a lot is just a lot of ongoing legwork to run a [<a href="https://overcast.fm/+BtuzuJbk8/4515">TS</a>]
01:15:20 ◼ ► modern mapping service I mean you need those drivers out on the streets taking [<a href="https://overcast.fm/+BtuzuJbk8/4520">TS</a>]
01:15:26 ◼ ► the pictures of the stores and I'll give you i'll give you another example and [<a href="https://overcast.fm/+BtuzuJbk8/4526">TS</a>]
01:15:30 ◼ ► this is from a friend of mine who have made it actually a blast like medals at [<a href="https://overcast.fm/+BtuzuJbk8/4530">TS</a>]
01:15:36 ◼ ► talkable show in Ireland and in hebron a service in prague is america he ran a [<a href="https://overcast.fm/+BtuzuJbk8/4536">TS</a>]
01:15:45 ◼ ► service in prague Germany also Prague Czech Republic search [<a href="https://overcast.fm/+BtuzuJbk8/4545">TS</a>]
01:15:48 ◼ ► where where she would college students to walk around the city and make notes [<a href="https://overcast.fm/+BtuzuJbk8/4548">TS</a>]
01:15:58 ◼ ► about the opening times of every restaurant every place you could walk [<a href="https://overcast.fm/+BtuzuJbk8/4558">TS</a>]
01:16:03 ◼ ► far everything you could walk into so the address the details about you know [<a href="https://overcast.fm/+BtuzuJbk8/4563">TS</a>]
01:16:09 ◼ ► what was on the door that that that gave you information that was about that [<a href="https://overcast.fm/+BtuzuJbk8/4569">TS</a>]
01:16:14 ◼ ► establishment and so what he would accurate gate that they don't overlaid [<a href="https://overcast.fm/+BtuzuJbk8/4574">TS</a>]
01:16:18 ◼ ► on public open source maps and provide that as a tourist Atlas so so he would [<a href="https://overcast.fm/+BtuzuJbk8/4578">TS</a>]
01:16:25 ◼ ► let you download so you could download this and not pay roaming charges [<a href="https://overcast.fm/+BtuzuJbk8/4585">TS</a>]
01:16:30 ◼ ► surveyed imagine you're visiting from Italy to prague and you're in the [<a href="https://overcast.fm/+BtuzuJbk8/4590">TS</a>]
01:16:33 ◼ ► Italian in you you get the papal prague from him and the law gives you this [<a href="https://overcast.fm/+BtuzuJbk8/4593">TS</a>]
01:16:38 ◼ ► level of detail now the reason he was in business is because Google Maps would [<a href="https://overcast.fm/+BtuzuJbk8/4598">TS</a>]
01:16:42 ◼ ► have cost you a lot in roaming fees so in europe it made sense that you can do [<a href="https://overcast.fm/+BtuzuJbk8/4602">TS</a>]
01:16:45 ◼ ► you could do every city this way but then the real amazing story he told me [<a href="https://overcast.fm/+BtuzuJbk8/4605">TS</a>]
01:16:49 ◼ ► was that Google came to him and said why don't you just license this all this [<a href="https://overcast.fm/+BtuzuJbk8/4609">TS</a>]
01:16:54 ◼ ► data to us they didn't have a Google didn't have this data so so he did a [<a href="https://overcast.fm/+BtuzuJbk8/4614">TS</a>]
01:16:59 ◼ ► deal with Google where he's you know and he felt he had he had been wronged in it [<a href="https://overcast.fm/+BtuzuJbk8/4619">TS</a>]
01:17:03 ◼ ► because they offered him like we'll just put your name down at the bottom of each [<a href="https://overcast.fm/+BtuzuJbk8/4623">TS</a>]
01:17:06 ◼ ► page we won't pay you anything will put your name down the bottom and so they'll [<a href="https://overcast.fm/+BtuzuJbk8/4626">TS</a>]
01:17:10 ◼ ► be a link so you gonna get alot of business from from being exposed via [<a href="https://overcast.fm/+BtuzuJbk8/4630">TS</a>]
01:17:15 ◼ ► Google Maps and it turned out the dollar's worth very much so he felt that [<a href="https://overcast.fm/+BtuzuJbk8/4635">TS</a>]
01:17:20 ◼ ► you know that there was a bad deal got out of it later but but but you know [<a href="https://overcast.fm/+BtuzuJbk8/4640">TS</a>]
01:17:24 ◼ ► what ideas did that Google itself in order to to to get this information does [<a href="https://overcast.fm/+BtuzuJbk8/4644">TS</a>]
01:17:30 ◼ ► all kinds of deals rated either sense people on its own or in this case [<a href="https://overcast.fm/+BtuzuJbk8/4650">TS</a>]
01:17:35 ◼ ► through another person who did all this work you know has college students do it [<a href="https://overcast.fm/+BtuzuJbk8/4655">TS</a>]
01:17:40 ◼ ► because college students are fairly cheap and they were going around by foot [<a href="https://overcast.fm/+BtuzuJbk8/4660">TS</a>]
01:17:43 ◼ ► anyway walking around the city thinking they're they're they're discovering the [<a href="https://overcast.fm/+BtuzuJbk8/4663">TS</a>]
01:17:47 ◼ ► world and by the way here you gonna be paid a couple of dollars if you if you [<a href="https://overcast.fm/+BtuzuJbk8/4667">TS</a>]
01:17:50 ◼ ► if you jot down this data for every time he passes a doorway and so this this [<a href="https://overcast.fm/+BtuzuJbk8/4670">TS</a>]
01:17:55 ◼ ► model of really low level crowdsourcing data is [<a href="https://overcast.fm/+BtuzuJbk8/4675">TS</a>]
01:18:00 ◼ ► truly labor-intensive and it ends up costing a lot of money the cleaning it [<a href="https://overcast.fm/+BtuzuJbk8/4680">TS</a>]
01:18:04 ◼ ► up and so it said it all to India to have it to have it [<a href="https://overcast.fm/+BtuzuJbk8/4684">TS</a>]
01:18:08 ◼ ► rationalized and and and fixed and all that stuff so there's a huge amount of [<a href="https://overcast.fm/+BtuzuJbk8/4688">TS</a>]
01:18:13 ◼ ► effort there as well and then they then they go off and into 3d then they go off [<a href="https://overcast.fm/+BtuzuJbk8/4693">TS</a>]
01:18:18 ◼ ► and do the underground internal maps and on and on it goes the demands of these [<a href="https://overcast.fm/+BtuzuJbk8/4698">TS</a>]
01:18:23 ◼ ► maps are suddenly we want to have every single thing we want flyovers we want [<a href="https://overcast.fm/+BtuzuJbk8/4703">TS</a>]
01:18:28 ◼ ► you know vector maps we don't have maps right so all that adds a huge amount of [<a href="https://overcast.fm/+BtuzuJbk8/4708">TS</a>]
01:18:36 ◼ ► cost and and and so if this is the game you wonder then why are they doing it [<a href="https://overcast.fm/+BtuzuJbk8/4716">TS</a>]
01:18:43 ◼ ► because you've gotta make the money back somehow and get stuff to understand the [<a href="https://overcast.fm/+BtuzuJbk8/4723">TS</a>]
01:18:49 ◼ ► logic that that that that exists besides the ones we see now which are basically [<a href="https://overcast.fm/+BtuzuJbk8/4729">TS</a>]
01:18:55 ◼ ► Google Maps advertising based and Apple essentially saying that our devices are [<a href="https://overcast.fm/+BtuzuJbk8/4735">TS</a>]
01:19:00 ◼ ► worth it and so I asked the question what else can we expect for business [<a href="https://overcast.fm/+BtuzuJbk8/4740">TS</a>]
01:19:06 ◼ ► models as far as maps are concerned into the future and I lead to you know [<a href="https://overcast.fm/+BtuzuJbk8/4746">TS</a>]
01:19:10 ◼ ► thinking about transportation and vehicles [<a href="https://overcast.fm/+BtuzuJbk8/4750">TS</a>]
01:19:14 ◼ ► yeah well that's part of your analysis and I love this I never really thought [<a href="https://overcast.fm/+BtuzuJbk8/4754">TS</a>]
01:19:18 ◼ ► about it but if you if you know starting with the idea that it takes about two [<a href="https://overcast.fm/+BtuzuJbk8/4758">TS</a>]
01:19:21 ◼ ► billion dollars per year to maintain a modern mapping service that you can work [<a href="https://overcast.fm/+BtuzuJbk8/4761">TS</a>]
01:19:26 ◼ ► out rough estimates of how many users the major mapping services have and then [<a href="https://overcast.fm/+BtuzuJbk8/4766">TS</a>]
01:19:32 ◼ ► you can divide and figure out what is the cost per user per year and your your [<a href="https://overcast.fm/+BtuzuJbk8/4772">TS</a>]
01:19:37 ◼ ► estimates you come out with a Google Maps is the leading map service in the [<a href="https://overcast.fm/+BtuzuJbk8/4777">TS</a>]
01:19:43 ◼ ► cost about cost them about $2 per user per year so to be profitable now I'm [<a href="https://overcast.fm/+BtuzuJbk8/4783">TS</a>]
01:19:48 ◼ ► reading right near post Google would need to find ad revenues of $2 per user [<a href="https://overcast.fm/+BtuzuJbk8/4788">TS</a>]
01:19:53 ◼ ► per year with Apple with fewer users but with a majority of iOS users by all [<a href="https://overcast.fm/+BtuzuJbk8/4793">TS</a>]
01:20:02 ◼ ► accounts their Apple is spending about six seven dollars a year per user per [<a href="https://overcast.fm/+BtuzuJbk8/4802">TS</a>]
01:20:10 ◼ ► to make to justify that they really just need to find six or seven dollars of [<a href="https://overcast.fm/+BtuzuJbk8/4810">TS</a>]
01:20:14 ◼ ► value in the iPads and iPhone to people are buying which as you said certainly [<a href="https://overcast.fm/+BtuzuJbk8/4814">TS</a>]
01:20:20 ◼ ► seems reasonable and then you get a 10 Nokia here and it's costing them $66 per [<a href="https://overcast.fm/+BtuzuJbk8/4820">TS</a>]
01:20:29 ◼ ► year per user because they've only got thirty million users at this point and [<a href="https://overcast.fm/+BtuzuJbk8/4829">TS</a>]
01:20:34 ◼ ► you can if you were to bundle it with with the old Nokia Microsoft Nokia [<a href="https://overcast.fm/+BtuzuJbk8/4834">TS</a>]
01:20:39 ◼ ► because I actually know they exist without any users so they are having [<a href="https://overcast.fm/+BtuzuJbk8/4839">TS</a>]
01:20:43 ◼ ► what they're doing is a licensed that the Microsoft Microsoft is a probably [<a href="https://overcast.fm/+BtuzuJbk8/4843">TS</a>]
01:20:47 ◼ ► only pay Nokia you know a couple of dollars like they would let safer for [<a href="https://overcast.fm/+BtuzuJbk8/4847">TS</a>]
01:20:51 ◼ ► more precise a blend between Apple and Google like some let's say five bucks a [<a href="https://overcast.fm/+BtuzuJbk8/4851">TS</a>]
01:20:57 ◼ ► year for per-user and that just doesn't cover their costs so they'd have to find [<a href="https://overcast.fm/+BtuzuJbk8/4857">TS</a>]
01:21:01 ◼ ► other revenue they do like I said I always been selling two carmakers but [<a href="https://overcast.fm/+BtuzuJbk8/4861">TS</a>]
01:21:06 ◼ ► that makes it you know that's why the car in that that's why the car guys are [<a href="https://overcast.fm/+BtuzuJbk8/4866">TS</a>]
01:21:11 ◼ ► so you're asking $4000 did you know they probably paying the the defender like [<a href="https://overcast.fm/+BtuzuJbk8/4871">TS</a>]
01:21:17 ◼ ► three four hundred dollars for their markets are huge in their very [<a href="https://overcast.fm/+BtuzuJbk8/4877">TS</a>]
01:21:21 ◼ ► inefficient but but that that's the that's per vehicle pricing it's probably [<a href="https://overcast.fm/+BtuzuJbk8/4881">TS</a>]
01:21:25 ◼ ► in the hundreds of dollars but again [<a href="https://overcast.fm/+BtuzuJbk8/4885">TS</a>]
01:21:28 ◼ ► long now it's up for sale and it's still losing money as it is right and the [<a href="https://overcast.fm/+BtuzuJbk8/4888">TS</a>]
01:21:32 ◼ ► question of whether this is why people would ask me why there's a way there's [<a href="https://overcast.fm/+BtuzuJbk8/4892">TS</a>]
01:21:37 ◼ ► an Apple by by Nokia's here and I 80 I would say look at stuff for sale for [<a href="https://overcast.fm/+BtuzuJbk8/4897">TS</a>]
01:21:43 ◼ ► three billion dollars and then there's like there's no deal yet but what [<a href="https://overcast.fm/+BtuzuJbk8/4903">TS</a>]
01:21:47 ◼ ► somebody supposedly is bidding three billion dollars on something that a few [<a href="https://overcast.fm/+BtuzuJbk8/4907">TS</a>]
01:21:50 ◼ ► years ago said seven billion dollars and suddenly we're saying is absolutely [<a href="https://overcast.fm/+BtuzuJbk8/4910">TS</a>]
01:21:53 ◼ ► hygiene factor as far as platforms are concerned if you don't have this you're [<a href="https://overcast.fm/+BtuzuJbk8/4913">TS</a>]
01:21:57 ◼ ► you're you're you're not a player and Apple is desperate and so on and so on [<a href="https://overcast.fm/+BtuzuJbk8/4917">TS</a>]
01:22:01 ◼ ► all of these things make no sense when you look at the you follow the money and [<a href="https://overcast.fm/+BtuzuJbk8/4921">TS</a>]
01:22:05 ◼ ► you say here's somebody could just buy the third best apples the Thursday [<a href="https://overcast.fm/+BtuzuJbk8/4925">TS</a>]
01:22:10 ◼ ► mapping system and probably you know having the longest legacy actually and [<a href="https://overcast.fm/+BtuzuJbk8/4930">TS</a>]
01:22:16 ◼ ► no one wants it why is that why these things don't make sense to to you know [<a href="https://overcast.fm/+BtuzuJbk8/4936">TS</a>]
01:22:22 ◼ ► and you reconcile against the supposedly value and in in in that what is it the [<a href="https://overcast.fm/+BtuzuJbk8/4942">TS</a>]
01:22:29 ◼ ► invaluable nature of maps as a strategic asset and so i i i point out that well [<a href="https://overcast.fm/+BtuzuJbk8/4949">TS</a>]
01:22:36 ◼ ► the guys were in it already have already decided and committed to this strategy [<a href="https://overcast.fm/+BtuzuJbk8/4956">TS</a>]
01:22:39 ◼ ► and they're putting their own people to work on it and that this will not help [<a href="https://overcast.fm/+BtuzuJbk8/4959">TS</a>]
01:22:43 ◼ ► them very much so the only question is will there be a third party that wants [<a href="https://overcast.fm/+BtuzuJbk8/4963">TS</a>]
01:22:47 ◼ ► to get into this business but they have to discover business model that's the [<a href="https://overcast.fm/+BtuzuJbk8/4967">TS</a>]
01:22:51 ◼ ► question if you were in the library is one of the candidates that's being put [<a href="https://overcast.fm/+BtuzuJbk8/4971">TS</a>]
01:22:55 ◼ ► forward maybe it's it's not true but I rumors say that it is interested or the [<a href="https://overcast.fm/+BtuzuJbk8/4975">TS</a>]
01:23:00 ◼ ► car makers as a group with go and buy this mapping think that's up for grabs [<a href="https://overcast.fm/+BtuzuJbk8/4980">TS</a>]
01:23:05 ◼ ► but they would have to come up with how do we make sure we're profitable to [<a href="https://overcast.fm/+BtuzuJbk8/4985">TS</a>]
01:23:09 ◼ ► burning two up to a two billion dollars are you cute this service competitive [<a href="https://overcast.fm/+BtuzuJbk8/4989">TS</a>]
01:23:16 ◼ ► and and and the answer would have to be that they have to get into some way of [<a href="https://overcast.fm/+BtuzuJbk8/4996">TS</a>]
01:23:21 ◼ ► monetizing Autonomy's autonomous vehicles and and I both have an interest [<a href="https://overcast.fm/+BtuzuJbk8/5001">TS</a>]
01:23:26 ◼ ► yeah because it kills it can kill a bunch of birds and maybe more than two [<a href="https://overcast.fm/+BtuzuJbk8/5006">TS</a>]
01:23:31 ◼ ► birds with one stone where the autonomous vehicles and you see you know [<a href="https://overcast.fm/+BtuzuJbk8/5011">TS</a>]
01:23:35 ◼ ► it's no secret that is getting into package delivery and stuff like that and [<a href="https://overcast.fm/+BtuzuJbk8/5015">TS</a>]
01:23:42 ◼ ► that Amazon you know it it a whole bunch of different companies are converging on [<a href="https://overcast.fm/+BtuzuJbk8/5022">TS</a>]
01:23:46 ◼ ► the same idea that Amazon is investigating new ways to deliver [<a href="https://overcast.fm/+BtuzuJbk8/5026">TS</a>]
01:23:51 ◼ ► packages to people that without going through UPS or something like that [<a href="https://overcast.fm/+BtuzuJbk8/5031">TS</a>]
01:23:56 ◼ ► actually had an uncomfortable conversation with my UPS guy the other [<a href="https://overcast.fm/+BtuzuJbk8/5036">TS</a>]
01:23:59 ◼ ► day where there was a package from Amazon that was left at our door and [<a href="https://overcast.fm/+BtuzuJbk8/5039">TS</a>]
01:24:06 ◼ ► then the UPS guy came and rang the doorbell and had another one and that's [<a href="https://overcast.fm/+BtuzuJbk8/5046">TS</a>]
01:24:09 ◼ ► very unlike ups ups usually very very efficient at bundling two things you [<a href="https://overcast.fm/+BtuzuJbk8/5049">TS</a>]
01:24:15 ◼ ► know if you have two different orders coming that they come in at one time [<a href="https://overcast.fm/+BtuzuJbk8/5055">TS</a>]
01:24:18 ◼ ► and you know and he mentioned you know that he said he thought I wasn't home [<a href="https://overcast.fm/+BtuzuJbk8/5058">TS</a>]
01:24:24 ◼ ► because you know that Amazon package had already been left there by somebody else [<a href="https://overcast.fm/+BtuzuJbk8/5064">TS</a>]
01:24:27 ◼ ► at my front door clearly not delivered by UPS but anyway all these things [<a href="https://overcast.fm/+BtuzuJbk8/5067">TS</a>]
01:24:33 ◼ ► people getting driven around and not only in cars this whole idea that if you [<a href="https://overcast.fm/+BtuzuJbk8/5073">TS</a>]
01:24:37 ◼ ► live in an urban environment you you can use birth and that of owning a car and [<a href="https://overcast.fm/+BtuzuJbk8/5077">TS</a>]
01:24:42 ◼ ► you actually save money you can save a lot of money compared to the the monthly [<a href="https://overcast.fm/+BtuzuJbk8/5082">TS</a>]
01:24:47 ◼ ► cost of owning a car and combine that with the fact that these cars could do [<a href="https://overcast.fm/+BtuzuJbk8/5087">TS</a>]
01:24:53 ◼ ► the work of taking the pictures and stuff like that as they drive around the [<a href="https://overcast.fm/+BtuzuJbk8/5093">TS</a>]
01:24:59 ◼ ► oh yeah that's the thing in the fact that this and why you go away go away [<a href="https://overcast.fm/+BtuzuJbk8/5099">TS</a>]
01:25:06 ◼ ► great guy and he probably interview him and if you know he points out that [<a href="https://overcast.fm/+BtuzuJbk8/5106">TS</a>]
01:25:14 ◼ ► hoover's potentially disruptive to terrorism because when you break that [<a href="https://overcast.fm/+BtuzuJbk8/5114">TS</a>]
01:25:18 ◼ ► down besides having a discovery engine for your website its really a massive [<a href="https://overcast.fm/+BtuzuJbk8/5118">TS</a>]
01:25:23 ◼ ► operations and distribution center and that's where a lot of their money goes [<a href="https://overcast.fm/+BtuzuJbk8/5123">TS</a>]
01:25:29 ◼ ► there a lot of their their capex for capital expenses are in setting up [<a href="https://overcast.fm/+BtuzuJbk8/5129">TS</a>]
01:25:34 ◼ ► distribution centers globally and they're very expensive and they're [<a href="https://overcast.fm/+BtuzuJbk8/5134">TS</a>]
01:25:37 ◼ ► somewhat even robotic they have about certain stuff in and so that's a that's [<a href="https://overcast.fm/+BtuzuJbk8/5137">TS</a>]
01:25:43 ◼ ► a that's a high-cost thing and they're doing it because really that's that's [<a href="https://overcast.fm/+BtuzuJbk8/5143">TS</a>]
01:25:48 ◼ ► how they get the growth thing you know they have to get these packages 22 from [<a href="https://overcast.fm/+BtuzuJbk8/5148">TS</a>]
01:25:53 ◼ ► a lot of points to a lot of points and the thing is that that's exactly what [<a href="https://overcast.fm/+BtuzuJbk8/5153">TS</a>]
01:25:58 ◼ ► does now it doesn't have the storefront but it's actually probably easier for [<a href="https://overcast.fm/+BtuzuJbk8/5158">TS</a>]
01:26:02 ◼ ► them do a storefront and then that it would be to build infrastructure that [<a href="https://overcast.fm/+BtuzuJbk8/5162">TS</a>]
01:26:09 ◼ ► that they're disrupting so it's it's it's fascinating i think is one of the [<a href="https://overcast.fm/+BtuzuJbk8/5169">TS</a>]
01:26:13 ◼ ► most disruptive ideas ever so that's why they would come to the maps question [<a href="https://overcast.fm/+BtuzuJbk8/5173">TS</a>]
01:26:20 ◼ ► with a different set of priorities not so much about monetizing them the way [<a href="https://overcast.fm/+BtuzuJbk8/5180">TS</a>]
01:26:23 ◼ ► the other two are doing it but rather that saying hey you know this is [<a href="https://overcast.fm/+BtuzuJbk8/5183">TS</a>]
01:26:26 ◼ ► actually exactly in the direction we want to go we want to be a logistics [<a href="https://overcast.fm/+BtuzuJbk8/5186">TS</a>]
01:26:29 ◼ ► company we want to be a transportation Co [<a href="https://overcast.fm/+BtuzuJbk8/5189">TS</a>]
01:26:32 ◼ ► money we want to be a potential even the vehicle company and so and so all of [<a href="https://overcast.fm/+BtuzuJbk8/5192">TS</a>]
01:26:38 ◼ ► that enables that and of course the car makers are in the same obvious reasons [<a href="https://overcast.fm/+BtuzuJbk8/5198">TS</a>]
01:26:45 ◼ ► that they've always been yeah it makes a lot of sense to me [<a href="https://overcast.fm/+BtuzuJbk8/5205">TS</a>]
01:26:47 ◼ ► intuitively that if somebody else we're gonna start you know like let's just say [<a href="https://overcast.fm/+BtuzuJbk8/5207">TS</a>]
01:26:53 ◼ ► to be a third major maps company that they would have a third different [<a href="https://overcast.fm/+BtuzuJbk8/5213">TS</a>]
01:27:00 ◼ ► revenue model right so there's Google that doing it with advertising and just [<a href="https://overcast.fm/+BtuzuJbk8/5220">TS</a>]
01:27:06 ◼ ► sort of well we'll put our maps anywhere and everywhere we can and get the most [<a href="https://overcast.fm/+BtuzuJbk8/5226">TS</a>]
01:27:10 ◼ ► people we possibly can and we're gonna make that money back by advertising and [<a href="https://overcast.fm/+BtuzuJbk8/5230">TS</a>]
01:27:14 ◼ ► we really only need to sell a few dollars in ad per user per year to make [<a href="https://overcast.fm/+BtuzuJbk8/5234">TS</a>]
01:27:19 ◼ ► there's the Apple model which is we're gonna use this as a value add to our [<a href="https://overcast.fm/+BtuzuJbk8/5239">TS</a>]
01:27:24 ◼ ► premium products and I don't feel like anybody is gonna catch Google or Apple [<a href="https://overcast.fm/+BtuzuJbk8/5244">TS</a>]
01:27:30 ◼ ► in either of those ways soon and so it makes sense to me that if somebody's [<a href="https://overcast.fm/+BtuzuJbk8/5250">TS</a>]
01:27:34 ◼ ► gonna be a strong number three that it would be with an entirely different [<a href="https://overcast.fm/+BtuzuJbk8/5254">TS</a>]
01:27:38 ◼ ► model Lee Cooper that's what I'm saying by the time was a weird maps are going [<a href="https://overcast.fm/+BtuzuJbk8/5258">TS</a>]
01:27:43 ◼ ► is where we're in the sense of value from transportation by the way it's [<a href="https://overcast.fm/+BtuzuJbk8/5263">TS</a>]
01:27:50 ◼ ► possible that both Apple and Google also have that in mind because they're going [<a href="https://overcast.fm/+BtuzuJbk8/5270">TS</a>]
01:27:53 ◼ ► to eventually enable vehicles I do their own designer or licensing for that and [<a href="https://overcast.fm/+BtuzuJbk8/5273">TS</a>]
01:27:59 ◼ ► and the other thing that I felt fascinating and I don't remember where I [<a href="https://overcast.fm/+BtuzuJbk8/5279">TS</a>]
01:28:03 ◼ ► read it but it was a wonderful expose a which said that really the key to the [<a href="https://overcast.fm/+BtuzuJbk8/5283">TS</a>]
01:28:09 ◼ ► autonomous vehicle the self-driving cars that Google is is now field testing is [<a href="https://overcast.fm/+BtuzuJbk8/5289">TS</a>]
01:28:14 ◼ ► not that they have this amazing algorithm that it recognizes the world [<a href="https://overcast.fm/+BtuzuJbk8/5294">TS</a>]
01:28:18 ◼ ► and is able to to act as if we do in terms of of avoiding avoiding an [<a href="https://overcast.fm/+BtuzuJbk8/5298">TS</a>]
01:28:25 ◼ ► accident but rather that they compare what they see with what this stored and [<a href="https://overcast.fm/+BtuzuJbk8/5305">TS</a>]
01:28:30 ◼ ► what this store is essentially hyper hyper high-resolution map of the street [<a href="https://overcast.fm/+BtuzuJbk8/5310">TS</a>]
01:28:36 ◼ ► so imagine that the vehicles drive over the same spot many times they always [<a href="https://overcast.fm/+BtuzuJbk8/5316">TS</a>]
01:28:41 ◼ ► take a picture and then they uploaded and that is what stored as [<a href="https://overcast.fm/+BtuzuJbk8/5321">TS</a>]
01:28:45 ◼ ► this is the world the way it looks now compared with the way the world looks [<a href="https://overcast.fm/+BtuzuJbk8/5325">TS</a>]
01:28:50 ◼ ► with what you are seeing at this moment if they don't match then there's an [<a href="https://overcast.fm/+BtuzuJbk8/5330">TS</a>]
01:28:54 ◼ ► obstacle so that's the way they determine whether there's an obstacle in [<a href="https://overcast.fm/+BtuzuJbk8/5334">TS</a>]
01:28:57 ◼ ► the way because there is this kind of comparison being done rather than say oh [<a href="https://overcast.fm/+BtuzuJbk8/5337">TS</a>]
01:29:03 ◼ ► I see this blob I'm gonna use my artificial intelligence to determine if [<a href="https://overcast.fm/+BtuzuJbk8/5343">TS</a>]
01:29:06 ◼ ► the blob is a person or an animal or older it's really about this kind of [<a href="https://overcast.fm/+BtuzuJbk8/5346">TS</a>]
01:29:13 ◼ ► differential they're able to do is add to its really much more brute force that [<a href="https://overcast.fm/+BtuzuJbk8/5353">TS</a>]
01:29:19 ◼ ► we think and probably more affected by the wind and less error prone than than [<a href="https://overcast.fm/+BtuzuJbk8/5359">TS</a>]
01:29:26 ◼ ► than this idea of machine learning about driving and so it's a very data trip in [<a href="https://overcast.fm/+BtuzuJbk8/5366">TS</a>]
01:29:33 ◼ ► that book the Bulls it boils down to therefore really having super hyper [<a href="https://overcast.fm/+BtuzuJbk8/5373">TS</a>]
01:29:37 ◼ ► hyper accurate maps like down to the centimeter in terms of resolution rather [<a href="https://overcast.fm/+BtuzuJbk8/5377">TS</a>]
01:29:41 ◼ ► than what we see now which is down to the meter and and also not just Street [<a href="https://overcast.fm/+BtuzuJbk8/5381">TS</a>]
01:29:48 ◼ ► you imagine Street you with the ability to to to see every cent per square [<a href="https://overcast.fm/+BtuzuJbk8/5388">TS</a>]
01:29:53 ◼ ► centimeter of the world as you're moving along at 60 frames a second and and so [<a href="https://overcast.fm/+BtuzuJbk8/5393">TS</a>]
01:30:00 ◼ ► continuously and therefore you're able to really have that autonomous sheen and [<a href="https://overcast.fm/+BtuzuJbk8/5400">TS</a>]
01:30:05 ◼ ► and this is why also it's very difficult to one of the side effects is that they [<a href="https://overcast.fm/+BtuzuJbk8/5405">TS</a>]
01:30:10 ◼ ► unless you have a map of the inside of well over the inside of a parking garage [<a href="https://overcast.fm/+BtuzuJbk8/5410">TS</a>]
01:30:14 ◼ ► that this the car cannot go there [<a href="https://overcast.fm/+BtuzuJbk8/5414">TS</a>]
01:30:17 ◼ ► the car can only go in places that have been pre Matt and pre visualized it so [<a href="https://overcast.fm/+BtuzuJbk8/5417">TS</a>]
01:30:22 ◼ ► that's why maps are so important to autonomous vehicles it's because the [<a href="https://overcast.fm/+BtuzuJbk8/5422">TS</a>]
01:30:26 ◼ ► algorithms depend on having a very hyper accurate view of the world and so if [<a href="https://overcast.fm/+BtuzuJbk8/5426">TS</a>]
01:30:31 ◼ ► either if either three of these three contenders right Google Apple and Hooper [<a href="https://overcast.fm/+BtuzuJbk8/5431">TS</a>]
01:30:37 ◼ ► who wanted one to become potentially again there's a lot of hypotheses here [<a href="https://overcast.fm/+BtuzuJbk8/5437">TS</a>]
01:30:42 ◼ ► potentially suppliers of information of transportation services then you get [<a href="https://overcast.fm/+BtuzuJbk8/5442">TS</a>]
01:30:48 ◼ ► into this whole question of how good are you maps they have to control the maps [<a href="https://overcast.fm/+BtuzuJbk8/5448">TS</a>]
01:30:52 ◼ ► and in fact maps are not good enough so they can't just go oh well we'll just [<a href="https://overcast.fm/+BtuzuJbk8/5452">TS</a>]
01:30:56 ◼ ► get somebody to do it for us know we've got to have to figure this out so so [<a href="https://overcast.fm/+BtuzuJbk8/5456">TS</a>]
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01:32:21 ◼ ► is this is not a decision not a good mattress you just go to their website [<a href="https://overcast.fm/+BtuzuJbk8/5541">TS</a>]
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01:32:29 ◼ ► there that's how confident though they are in the mattress that now when they [<a href="https://overcast.fm/+BtuzuJbk8/5549">TS</a>]
01:32:35 ◼ ► first started sponsoring issue I forget what the free trial period was but it [<a href="https://overcast.fm/+BtuzuJbk8/5555">TS</a>]
01:32:39 ◼ ► was less than a hundred days and they extended it to under days because that [<a href="https://overcast.fm/+BtuzuJbk8/5559">TS</a>]
01:32:43 ◼ ► they've had so few returns because people buy these mattresses and love [<a href="https://overcast.fm/+BtuzuJbk8/5563">TS</a>]
01:32:47 ◼ ► them their mattresses are made in America and the prices if you've ever if [<a href="https://overcast.fm/+BtuzuJbk8/5567">TS</a>]
01:32:54 ◼ ► you shop for a mattress recently you'll see just how low these prices are 500 [<a href="https://overcast.fm/+BtuzuJbk8/5574">TS</a>]
01:32:58 ◼ ► for a twin size mattress up to 950 for a king size mattress so under $1000 for a [<a href="https://overcast.fm/+BtuzuJbk8/5578">TS</a>]
01:33:05 ◼ ► king size mattress unheard of for a premium matters [<a href="https://overcast.fm/+BtuzuJbk8/5585">TS</a>]
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01:33:22 ◼ ► mattresses into shockingly small box it's a big box to get delivered is [<a href="https://overcast.fm/+BtuzuJbk8/5602">TS</a>]
01:33:28 ◼ ► probably the biggest package will get you know if you order one of these [<a href="https://overcast.fm/+BtuzuJbk8/5608">TS</a>]
01:33:31 ◼ ► private the biggest package will get all year but its way smaller than the size [<a href="https://overcast.fm/+BtuzuJbk8/5611">TS</a>]
01:33:35 ◼ ► of a mattress and so they have instructions on the box they tell you [<a href="https://overcast.fm/+BtuzuJbk8/5615">TS</a>]
01:33:39 ◼ ► take it to the room where you wanna have a ticket to your bedroom and opened a [<a href="https://overcast.fm/+BtuzuJbk8/5619">TS</a>]
01:33:43 ◼ ► box there you definitely don't want to open it downstairs and then carried [<a href="https://overcast.fm/+BtuzuJbk8/5623">TS</a>]
01:33:46 ◼ ► upstairs designer stuck lugging mattresses thing you open it up and make [<a href="https://overcast.fm/+BtuzuJbk8/5626">TS</a>]
01:33:51 ◼ ► a cool sound as it soaks in the air and next thing you know you've got a full [<a href="https://overcast.fm/+BtuzuJbk8/5631">TS</a>]
01:33:55 ◼ ► size mattress really really good stuff I've got one it's really nice to crate [<a href="https://overcast.fm/+BtuzuJbk8/5635">TS</a>]
01:34:00 ◼ ► mattress could not be more convenient I just found out I did not know this I [<a href="https://overcast.fm/+BtuzuJbk8/5640">TS</a>]
01:34:05 ◼ ► don't live in New York they've got a thing [<a href="https://overcast.fm/+BtuzuJbk8/5645">TS</a>]
01:34:07 ◼ ► if you live in New York City you can get one [<a href="https://overcast.fm/+BtuzuJbk8/5647">TS</a>]
01:34:10 ◼ ► same day I believe in actually delivering this is how small the boxes [<a href="https://overcast.fm/+BtuzuJbk8/5650">TS</a>]
01:34:14 ◼ ► are they get delivered by people on bicycles that so it's a big thing to log [<a href="https://overcast.fm/+BtuzuJbk8/5654">TS</a>]
01:34:19 ◼ ► on your back on a bike but it actually is that that convenient to shop around [<a href="https://overcast.fm/+BtuzuJbk8/5659">TS</a>]
01:34:23 ◼ ► so here's the thing you can't lose you don't have to go to six different [<a href="https://overcast.fm/+BtuzuJbk8/5663">TS</a>]
01:34:29 ◼ ► mattress stores and tried six different mattresses and figure out which ones are [<a href="https://overcast.fm/+BtuzuJbk8/5669">TS</a>]
01:34:34 ◼ ► equivalent between the two and pressure just go to caspar dot com slash the [<a href="https://overcast.fm/+BtuzuJbk8/5674">TS</a>]
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01:34:45 ◼ ► matters he won an order it that's it now use that code the talk show I think [<a href="https://overcast.fm/+BtuzuJbk8/5685">TS</a>]
01:34:52 ◼ ► kicks in as long as you just used the URL but if you need the code it the talk [<a href="https://overcast.fm/+BtuzuJbk8/5692">TS</a>]
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01:35:10 ◼ ► unbeatable price casper dot com slash the talk show so we're talking about [<a href="https://overcast.fm/+BtuzuJbk8/5710">TS</a>]
01:35:15 ◼ ► maps I'm not sure if we have more to go on maps but it has occurred to me one [<a href="https://overcast.fm/+BtuzuJbk8/5715">TS</a>]
01:35:21 ◼ ► thing I've looked at as I've been thinking about it more and more is that [<a href="https://overcast.fm/+BtuzuJbk8/5721">TS</a>]
01:35:25 ◼ ► I'm slow to the uptake sometimes on on revolutionary companies and whoever is [<a href="https://overcast.fm/+BtuzuJbk8/5725">TS</a>]
01:35:31 ◼ ► one of them where whoever is a company where I've been using them for a while [<a href="https://overcast.fm/+BtuzuJbk8/5731">TS</a>]
01:35:35 ◼ ► ever since this especially since they came to Philadelphia but they've always [<a href="https://overcast.fm/+BtuzuJbk8/5735">TS</a>]
01:35:38 ◼ ► been you know they started in San Francisco and San Francisco has it [<a href="https://overcast.fm/+BtuzuJbk8/5738">TS</a>]
01:35:43 ◼ ► gotten better and it's because of Hooper but San Francisco to me is always had [<a href="https://overcast.fm/+BtuzuJbk8/5743">TS</a>]
01:35:47 ◼ ► some of the worst taxicab service of any any city that I visit simply appalling [<a href="https://overcast.fm/+BtuzuJbk8/5747">TS</a>]
01:35:53 ◼ ► compared to what I'm used to on the east coast and so I was a big fan of over in [<a href="https://overcast.fm/+BtuzuJbk8/5753">TS</a>]
01:35:58 ◼ ► San Francisco right from the get-go but I just I thought of them simply as a [<a href="https://overcast.fm/+BtuzuJbk8/5758">TS</a>]
01:36:06 ◼ ► new-fangled taxi company and that's it and I didn't look past that and I it [<a href="https://overcast.fm/+BtuzuJbk8/5766">TS</a>]
01:36:10 ◼ ► occurred to me that that's exactly how I used to see Amazon I was a very early [<a href="https://overcast.fm/+BtuzuJbk8/5770">TS</a>]
01:36:13 ◼ ► adopter of Amazon for buying books but I saw them as a bookstore and then people [<a href="https://overcast.fm/+BtuzuJbk8/5773">TS</a>]
01:36:20 ◼ ► amazon has ambitions to do a lot more than just books and I would just roll my [<a href="https://overcast.fm/+BtuzuJbk8/5780">TS</a>]
01:36:24 ◼ ► eyes and think whatever but it's a pretty it is a pretty cool bookstore I [<a href="https://overcast.fm/+BtuzuJbk8/5784">TS</a>]
01:36:29 ◼ ► thought the same thing about hoover until recently but I see now that I [<a href="https://overcast.fm/+BtuzuJbk8/5789">TS</a>]
01:36:32 ◼ ► think that they they sort of our like the inverse of Amazon and what's [<a href="https://overcast.fm/+BtuzuJbk8/5792">TS</a>]
01:36:41 ◼ ► interesting when you think about trying to do this type of analysis of where [<a href="https://overcast.fm/+BtuzuJbk8/5801">TS</a>]
01:36:45 ◼ ► things I always use some kind of you know biological metaphors like it so you [<a href="https://overcast.fm/+BtuzuJbk8/5805">TS</a>]
01:36:50 ◼ ► don't this is likely to cycle to get a baby and saying that's pretty useless at [<a href="https://overcast.fm/+BtuzuJbk8/5810">TS</a>]
01:37:02 ◼ ► this is a lot of the criticisms we get when not just one new companies are born [<a href="https://overcast.fm/+BtuzuJbk8/5822">TS</a>]
01:37:06 ◼ ► but even when you products are born from established companies and we are just [<a href="https://overcast.fm/+BtuzuJbk8/5826">TS</a>]
01:37:10 ◼ ► like it's like the Apple watcher the first iPhone or the first whatever I [<a href="https://overcast.fm/+BtuzuJbk8/5830">TS</a>]
01:37:17 ◼ ► mean yes some things Apple does we're much more meaningful but it's like the [<a href="https://overcast.fm/+BtuzuJbk8/5837">TS</a>]
01:37:21 ◼ ► logic of it is that we're right inside the magic of it is being able to look in [<a href="https://overcast.fm/+BtuzuJbk8/5841">TS</a>]
01:37:28 ◼ ► the child's eyes and say that their lives you know human being that's gonna [<a href="https://overcast.fm/+BtuzuJbk8/5848">TS</a>]
01:37:33 ◼ ► live ninety years that's going to have an amazing life that's going to change [<a href="https://overcast.fm/+BtuzuJbk8/5853">TS</a>]
01:37:37 ◼ ► the world and contribute so much to others and and and and and and yet and [<a href="https://overcast.fm/+BtuzuJbk8/5857">TS</a>]
01:37:44 ◼ ► yet that's not what comes in the mind of the parent that the stranger may just be [<a href="https://overcast.fm/+BtuzuJbk8/5864">TS</a>]
01:37:49 ◼ ► ambivalent or you know a lot of young people who haven't you you remember when [<a href="https://overcast.fm/+BtuzuJbk8/5869">TS</a>]
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01:37:58 ◼ ► when you're a parent ages kind of a really get a soft spot and then when [<a href="https://overcast.fm/+BtuzuJbk8/5878">TS</a>]
01:38:03 ◼ ► it's your kid you're you're you're you're you're completely irrational [<a href="https://overcast.fm/+BtuzuJbk8/5883">TS</a>]
01:38:06 ◼ ► about children but but the point I'm making is that we don't love children [<a href="https://overcast.fm/+BtuzuJbk8/5886">TS</a>]
01:38:12 ◼ ► because of what they're gonna be necessarily we don't love our children [<a href="https://overcast.fm/+BtuzuJbk8/5892">TS</a>]
01:38:15 ◼ ► because they're gonna grow up to be lawyers and doctors they do they're [<a href="https://overcast.fm/+BtuzuJbk8/5895">TS</a>]
01:38:21 ◼ ► gonna help us in our old age we love because we love them and the thing is [<a href="https://overcast.fm/+BtuzuJbk8/5901">TS</a>]
01:38:26 ◼ ► that that there's this I'd like to propose that we treat [<a href="https://overcast.fm/+BtuzuJbk8/5906">TS</a>]
01:38:32 ◼ ► startups in and young things in general with the same contemplation of their [<a href="https://overcast.fm/+BtuzuJbk8/5912">TS</a>]
01:38:43 ◼ ► potential but also sort of saying well there are valuable just because they [<a href="https://overcast.fm/+BtuzuJbk8/5923">TS</a>]
01:38:48 ◼ ► exist you know they're they're just valuable because somebody took the [<a href="https://overcast.fm/+BtuzuJbk8/5928">TS</a>]
01:38:51 ◼ ► effort of making it and and and and you know that's worth a lot and it's coming [<a href="https://overcast.fm/+BtuzuJbk8/5931">TS</a>]
01:39:00 ◼ ► back to the mixer again remembering and ratatouille and that speech of what was [<a href="https://overcast.fm/+BtuzuJbk8/5940">TS</a>]
01:39:08 ◼ ► the name of the the critics at the end he said you know nothing I think we do [<a href="https://overcast.fm/+BtuzuJbk8/5948">TS</a>]
01:39:14 ◼ ► its critics is worth the crappiest product we've ever visited [<a href="https://overcast.fm/+BtuzuJbk8/5954">TS</a>]
01:39:19 ◼ ► promise restaurant we've ever eaten that because these people work to make it [<a href="https://overcast.fm/+BtuzuJbk8/5959">TS</a>]
01:39:26 ◼ ► happen in all we do is consumed the result in and and market so we don't you [<a href="https://overcast.fm/+BtuzuJbk8/5966">TS</a>]
01:39:34 ◼ ► know they deserve a lot more than we do but he said you know the value of the [<a href="https://overcast.fm/+BtuzuJbk8/5974">TS</a>]
01:39:39 ◼ ► critically continues in discovering the new and that's that that was a beautiful [<a href="https://overcast.fm/+BtuzuJbk8/5979">TS</a>]
01:39:45 ◼ ► speech and I wish I could remember who wrote it but it was almost as if they [<a href="https://overcast.fm/+BtuzuJbk8/5985">TS</a>]
01:39:51 ◼ ► were speaking to the characters portrayed as I remember that hitting [<a href="https://overcast.fm/+BtuzuJbk8/5991">TS</a>]
01:39:58 ◼ ► home for me too because I clearly was self-aware enough to recognize the debt [<a href="https://overcast.fm/+BtuzuJbk8/5998">TS</a>]
01:40:04 ◼ ► that the career that I've carved out for myself is you know effectively a critic [<a href="https://overcast.fm/+BtuzuJbk8/6004">TS</a>]
01:40:11 ◼ ► a pundit on these things and then I do a lot more telling tell you know thinking [<a href="https://overcast.fm/+BtuzuJbk8/6011">TS</a>]
01:40:20 ◼ ► about whether the work of other people is good or bad or how it could be [<a href="https://overcast.fm/+BtuzuJbk8/6020">TS</a>]
01:40:23 ◼ ► improved then I do creating it myself and that you know I should remember that [<a href="https://overcast.fm/+BtuzuJbk8/6023">TS</a>]
01:40:28 ◼ ► and keep that perspective and not [<a href="https://overcast.fm/+BtuzuJbk8/6028">TS</a>]
01:40:31 ◼ ► never lose sight of the fact that what I say is not more important than the [<a href="https://overcast.fm/+BtuzuJbk8/6031">TS</a>]
01:40:34 ◼ ► actual work itself having said that so I wanna make sure that we do we give a lot [<a href="https://overcast.fm/+BtuzuJbk8/6034">TS</a>]
01:40:43 ◼ ► of credit to those who stick their necks out but it's it's also important when [<a href="https://overcast.fm/+BtuzuJbk8/6043">TS</a>]
01:40:48 ◼ ► you when you look at something and you ask yourself what can I become that [<a href="https://overcast.fm/+BtuzuJbk8/6048">TS</a>]
01:40:53 ◼ ► there are helpful hands one thing you can study with a baby is the case study [<a href="https://overcast.fm/+BtuzuJbk8/6053">TS</a>]
01:40:58 ◼ ► its parents are often that's a great indicator of whether gonna end up doing [<a href="https://overcast.fm/+BtuzuJbk8/6058">TS</a>]
01:41:02 ◼ ► or how how well not always I mean maybe even if you have 20% chance it's better [<a href="https://overcast.fm/+BtuzuJbk8/6062">TS</a>]
01:41:07 ◼ ► than 0 though so so there's there's that and also something you study the child [<a href="https://overcast.fm/+BtuzuJbk8/6067">TS</a>]
01:41:13 ◼ ► and you see how whether they struggle through life and that usually tells you [<a href="https://overcast.fm/+BtuzuJbk8/6073">TS</a>]
01:41:18 ◼ ► that they will do better than average because they they actually are learning [<a href="https://overcast.fm/+BtuzuJbk8/6078">TS</a>]
01:41:22 ◼ ► through experience and and so when you see something like you know you measure [<a href="https://overcast.fm/+BtuzuJbk8/6082">TS</a>]
01:41:31 ◼ ► things like Rd flexible are the driven are they are they do they have an [<a href="https://overcast.fm/+BtuzuJbk8/6091">TS</a>]
01:41:36 ◼ ► ambition and fundamentally I think that disrupted theory that I I'm a big fan of [<a href="https://overcast.fm/+BtuzuJbk8/6096">TS</a>]
01:41:43 ◼ ► big supporter and advocate all is that it gives you these hands about where [<a href="https://overcast.fm/+BtuzuJbk8/6103">TS</a>]
01:41:51 ◼ ► things can go into thinking around the analysis around an object like to work [<a href="https://overcast.fm/+BtuzuJbk8/6111">TS</a>]
01:41:57 ◼ ► is that you know they're solving a job and that is to get people for [<a href="https://overcast.fm/+BtuzuJbk8/6117">TS</a>]
01:42:02 ◼ ► point-to-point and that job today as an alternate call the car and it's really [<a href="https://overcast.fm/+BtuzuJbk8/6122">TS</a>]
01:42:08 ◼ ► the butt of the Standing the substitution power that they have versus [<a href="https://overcast.fm/+BtuzuJbk8/6128">TS</a>]
01:42:12 ◼ ► something that doesn't necessarily is not seen in the same category and this [<a href="https://overcast.fm/+BtuzuJbk8/6132">TS</a>]
01:42:18 ◼ ► is when when you start to jump across markets and across categories in so you [<a href="https://overcast.fm/+BtuzuJbk8/6138">TS</a>]
01:42:24 ◼ ► know actually this thing has the potential to be a threat to something [<a href="https://overcast.fm/+BtuzuJbk8/6144">TS</a>]
01:42:28 ◼ ► that's completely unrelated and that's that that this skill understanding what [<a href="https://overcast.fm/+BtuzuJbk8/6148">TS</a>]
01:42:34 ◼ ► it's really what it's really trying to do and what the customer we use the [<a href="https://overcast.fm/+BtuzuJbk8/6154">TS</a>]
01:42:39 ◼ ► phrase with what the customer hires the product to do [<a href="https://overcast.fm/+BtuzuJbk8/6159">TS</a>]
01:42:42 ◼ ► and that this is in the way of saying this is the jobs to be done [<a href="https://overcast.fm/+BtuzuJbk8/6162">TS</a>]
01:42:46 ◼ ► methodologies like saying well you don't buy a drill you buy a hole in the wall [<a href="https://overcast.fm/+BtuzuJbk8/6166">TS</a>]
01:42:51 ◼ ► and so if if and and this has been an observation for many many decades ago [<a href="https://overcast.fm/+BtuzuJbk8/6171">TS</a>]
01:42:56 ◼ ► that that which companies sell is what what their buyers for their customers [<a href="https://overcast.fm/+BtuzuJbk8/6176">TS</a>]
01:43:01 ◼ ► are buying so this distinction is important because of those the [<a href="https://overcast.fm/+BtuzuJbk8/6181">TS</a>]
01:43:06 ◼ ► capabilities that the that the seller have the capability that they say well [<a href="https://overcast.fm/+BtuzuJbk8/6186">TS</a>]
01:43:13 ◼ ► we can make this but then the other person on the other side will receive [<a href="https://overcast.fm/+BtuzuJbk8/6193">TS</a>]
01:43:17 ◼ ► the product is saying what I really need is something else but thanks I'll take [<a href="https://overcast.fm/+BtuzuJbk8/6197">TS</a>]
01:43:20 ◼ ► this all make it work that's where the combination of those two things plus the [<a href="https://overcast.fm/+BtuzuJbk8/6200">TS</a>]
01:43:25 ◼ ► opportunity to shake hands and change money that's how we make business and so [<a href="https://overcast.fm/+BtuzuJbk8/6205">TS</a>]
01:43:31 ◼ ► often these these are separate things too many times we end up in a situation [<a href="https://overcast.fm/+BtuzuJbk8/6211">TS</a>]
01:43:35 ◼ ► where r by-product not exactly what we want but but then you ask yourself that [<a href="https://overcast.fm/+BtuzuJbk8/6215">TS</a>]
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01:43:45 ◼ ► the from the buyer about what's wrong with it and then and then you know they [<a href="https://overcast.fm/+BtuzuJbk8/6225">TS</a>]
01:43:49 ◼ ► get pricing signals so very very much like a buzzword but the idea is simply [<a href="https://overcast.fm/+BtuzuJbk8/6229">TS</a>]
01:43:56 ◼ ► that look i cant charge much for this thing like today I can't charged $400 [<a href="https://overcast.fm/+BtuzuJbk8/6236">TS</a>]
01:44:01 ◼ ► for your office anymore and that's a signal to Microsoft to say go do [<a href="https://overcast.fm/+BtuzuJbk8/6241">TS</a>]
01:44:06 ◼ ► something else and if you don't have that signal you just keep doing it so so [<a href="https://overcast.fm/+BtuzuJbk8/6246">TS</a>]
01:44:12 ◼ ► if you sell to enterprises were like Oh whatever I'll keep pain that then you [<a href="https://overcast.fm/+BtuzuJbk8/6252">TS</a>]
01:44:16 ◼ ► you get dumber you get done as if you have to consumers a customer then [<a href="https://overcast.fm/+BtuzuJbk8/6256">TS</a>]
01:44:23 ◼ ► they're going to eventually say that anymore I'm gonna go off by a tablet [<a href="https://overcast.fm/+BtuzuJbk8/6263">TS</a>]
01:44:27 ◼ ► that is good enough for considerable PC etcetera etcetera and so and so this is [<a href="https://overcast.fm/+BtuzuJbk8/6267">TS</a>]
01:44:32 ◼ ► that this is why the conversation happens with the customer so there's a [<a href="https://overcast.fm/+BtuzuJbk8/6272">TS</a>]
01:44:36 ◼ ► lot of these things we can talk about but bottom line is that when I think [<a href="https://overcast.fm/+BtuzuJbk8/6276">TS</a>]
01:44:41 ◼ ► about it who were always think about what [<a href="https://overcast.fm/+BtuzuJbk8/6281">TS</a>]
01:44:43 ◼ ► hard to do it I think what they're hired to do is saying I want a car outside my [<a href="https://overcast.fm/+BtuzuJbk8/6283">TS</a>]
01:44:47 ◼ ► door whenever I'm ready to go and and if I have that that option [<a href="https://overcast.fm/+BtuzuJbk8/6287">TS</a>]
01:44:55 ◼ ► every time every day everywhere there are only two car anymore and that means [<a href="https://overcast.fm/+BtuzuJbk8/6295">TS</a>]
01:45:00 ◼ ► I can get rid of my car and its if I can do a deal with you by and say hey guys I [<a href="https://overcast.fm/+BtuzuJbk8/6300">TS</a>]
01:45:04 ◼ ► don't want to pay for this trip every every time I get in the car but can I [<a href="https://overcast.fm/+BtuzuJbk8/6304">TS</a>]
01:45:08 ◼ ► just picked up from $300 and you guys always show up and it works it out and [<a href="https://overcast.fm/+BtuzuJbk8/6308">TS</a>]
01:45:13 ◼ ► says okay you know they probably will have some customers there will use a [<a href="https://overcast.fm/+BtuzuJbk8/6313">TS</a>]
01:45:18 ◼ ► lesson some customers will use it more but on average maybe $300 a month is a [<a href="https://overcast.fm/+BtuzuJbk8/6318">TS</a>]
01:45:22 ◼ ► good price has all you can eat then suddenly that you know you'll have like [<a href="https://overcast.fm/+BtuzuJbk8/6322">TS</a>]
01:45:30 ◼ ► Amazon Amazon Prime in so you'll you'll be saying you know I want to be prime [<a href="https://overcast.fm/+BtuzuJbk8/6330">TS</a>]
01:45:36 ◼ ► crime is $350 a month maybe in the beginning they're gonna charge $500 a [<a href="https://overcast.fm/+BtuzuJbk8/6336">TS</a>]
01:45:40 ◼ ► month with some people will pay that and probably don't have few where you were [<a href="https://overcast.fm/+BtuzuJbk8/6340">TS</a>]
01:45:45 ◼ ► so far so users etcetera etcetera so over time that's going to change but [<a href="https://overcast.fm/+BtuzuJbk8/6345">TS</a>]
01:45:49 ◼ ► anyway they'll do that and someday you know and then what [<a href="https://overcast.fm/+BtuzuJbk8/6349">TS</a>]
01:45:52 ◼ ► and then pulling out all this money $500 and they're saying that they have to [<a href="https://overcast.fm/+BtuzuJbk8/6352">TS</a>]
01:45:57 ◼ ► turn around and hire people to to serve as your first or or whatever and and [<a href="https://overcast.fm/+BtuzuJbk8/6357">TS</a>]
01:46:03 ◼ ► they'll say you know maybe we ought to finance their car buying and maybe we [<a href="https://overcast.fm/+BtuzuJbk8/6363">TS</a>]
01:46:08 ◼ ► ought to put them on the payroll maybe we're gonna [<a href="https://overcast.fm/+BtuzuJbk8/6368">TS</a>]
01:46:11 ◼ ► get some autonomous vehicles will have their algorithms for dispatch because [<a href="https://overcast.fm/+BtuzuJbk8/6371">TS</a>]
01:46:16 ◼ ► we'll know where these people live etcetera etcetera etcetera [<a href="https://overcast.fm/+BtuzuJbk8/6376">TS</a>]
01:46:19 ◼ ► so a lot of these things are going to be information driven and at that point [<a href="https://overcast.fm/+BtuzuJbk8/6379">TS</a>]
01:46:22 ◼ ► though did you know the the machine just takes over and it just goes goes and [<a href="https://overcast.fm/+BtuzuJbk8/6382">TS</a>]
01:46:26 ◼ ► goes rolling and rolling in and as far as entrepreneurs concerned at every [<a href="https://overcast.fm/+BtuzuJbk8/6386">TS</a>]
01:46:30 ◼ ► stage of that journey there just following in their instincts are saying [<a href="https://overcast.fm/+BtuzuJbk8/6390">TS</a>]
01:46:33 ◼ ► well obviously we gonna do this right people are asking for it or hey I just [<a href="https://overcast.fm/+BtuzuJbk8/6393">TS</a>]
01:46:38 ◼ ► some guy you know intern runs in the room is a haven however we thought of [<a href="https://overcast.fm/+BtuzuJbk8/6398">TS</a>]
01:46:42 ◼ ► doing this it makes a lot of sense just read these numbers look at this and so [<a href="https://overcast.fm/+BtuzuJbk8/6402">TS</a>]
01:46:46 ◼ ► they'll do it without any kind of greed strategy or any kind of big vision or [<a href="https://overcast.fm/+BtuzuJbk8/6406">TS</a>]
01:46:50 ◼ ► any McKinsey consultant telling them that's what the future is going to be so [<a href="https://overcast.fm/+BtuzuJbk8/6410">TS</a>]
01:46:55 ◼ ► they'll do it intuitively and lo and behold ten years later they'll they'll [<a href="https://overcast.fm/+BtuzuJbk8/6415">TS</a>]
01:47:00 ◼ ► they'll have millions of customers paying them billions of dollars a year [<a href="https://overcast.fm/+BtuzuJbk8/6420">TS</a>]
01:47:05 ◼ ► to provide transportation services in all those millions of customers will [<a href="https://overcast.fm/+BtuzuJbk8/6425">TS</a>]
01:47:09 ◼ ► have abandoned only a car and there will be commissioning more Priuses than [<a href="https://overcast.fm/+BtuzuJbk8/6429">TS</a>]
01:47:15 ◼ ► anybody else on the planet probably you know enough to fill a factory production [<a href="https://overcast.fm/+BtuzuJbk8/6435">TS</a>]
01:47:20 ◼ ► so stay in that case why shouldn't make its own cars and maybe we'll maybe maybe [<a href="https://overcast.fm/+BtuzuJbk8/6440">TS</a>]
01:47:26 ◼ ► I'll just simply do a great deal with and and we would I was actually be [<a href="https://overcast.fm/+BtuzuJbk8/6446">TS</a>]
01:47:29 ◼ ► having one giant customer millions of small ones and and so maybe that will [<a href="https://overcast.fm/+BtuzuJbk8/6449">TS</a>]
01:47:37 ◼ ► work for the both of them but maybe not maybe the liberals say you know prices [<a href="https://overcast.fm/+BtuzuJbk8/6457">TS</a>]
01:47:42 ◼ ► and the best configuration we can do a lot better if we if we made our own [<a href="https://overcast.fm/+BtuzuJbk8/6462">TS</a>]
01:47:45 ◼ ► design and then they'll hire the best designer out of GMR Toyota BMW and [<a href="https://overcast.fm/+BtuzuJbk8/6465">TS</a>]
01:47:50 ◼ ► they'll say we go to it and by the way we got manufacturing guys can help as [<a href="https://overcast.fm/+BtuzuJbk8/6470">TS</a>]
01:47:54 ◼ ► well and on it goes right to this is why you go from a baby to a mature adult [<a href="https://overcast.fm/+BtuzuJbk8/6474">TS</a>]
01:47:59 ◼ ► that certainly is but I think that's occurred to me and I realize that it's [<a href="https://overcast.fm/+BtuzuJbk8/6479">TS</a>]
01:48:04 ◼ ► very different if you live in a relatively your or like I live in a real [<a href="https://overcast.fm/+BtuzuJbk8/6484">TS</a>]
01:48:08 ◼ ► in center city philadelphia go to New York to San Francisco but if you live [<a href="https://overcast.fm/+BtuzuJbk8/6488">TS</a>]
01:48:13 ◼ ► anywhere is even relatively sober where it can be a practical service I mean [<a href="https://overcast.fm/+BtuzuJbk8/6493">TS</a>]
01:48:17 ◼ ► obviously there's and especially in the United States as many people who live in [<a href="https://overcast.fm/+BtuzuJbk8/6497">TS</a>]
01:48:20 ◼ ► rural areas where he isn't gonna make sense or at least isn't gonna make sense [<a href="https://overcast.fm/+BtuzuJbk8/6500">TS</a>]
01:48:24 ◼ ► for a long time but it just take a look at it typical city where r most of the [<a href="https://overcast.fm/+BtuzuJbk8/6504">TS</a>]
01:48:30 ◼ ► cars by far and away most of the cars at any moment in any city or part right [<a href="https://overcast.fm/+BtuzuJbk8/6510">TS</a>]
01:48:36 ◼ ► which is incredibly inefficient and it's an enormous part of the pain in the ass [<a href="https://overcast.fm/+BtuzuJbk8/6516">TS</a>]
01:48:41 ◼ ► of owning a car or even visiting a city with a car is the pain of parking so I [<a href="https://overcast.fm/+BtuzuJbk8/6521">TS</a>]
01:48:49 ◼ ► but I can but that's actually good for the auto industry where there's a lot [<a href="https://overcast.fm/+BtuzuJbk8/6529">TS</a>]
01:48:54 ◼ ► more cars being sold there are cars being driven at any moment and the [<a href="https://overcast.fm/+BtuzuJbk8/6534">TS</a>]
01:48:59 ◼ ► disruption of uber is let's keep these cars moving and it's almost like the [<a href="https://overcast.fm/+BtuzuJbk8/6539">TS</a>]
01:49:04 ◼ ► airline metaphor you know when you hear that like one of the reasons that [<a href="https://overcast.fm/+BtuzuJbk8/6544">TS</a>]
01:49:08 ◼ ► Southwest is is more successful than most other airlines is that the [<a href="https://overcast.fm/+BtuzuJbk8/6548">TS</a>]
01:49:12 ◼ ► employees buy into the mantra you can't make money with planes that are in here [<a href="https://overcast.fm/+BtuzuJbk8/6552">TS</a>]
01:49:18 ◼ ► and that's why they they're southwest has a significantly like like [<a href="https://overcast.fm/+BtuzuJbk8/6558">TS</a>]
01:49:24 ◼ ► contributes to their profitability that they there take that takes them less [<a href="https://overcast.fm/+BtuzuJbk8/6564">TS</a>]
01:49:30 ◼ ► time to keep disembarking embarked on a flight and they keep most of their [<a href="https://overcast.fm/+BtuzuJbk8/6570">TS</a>]
01:49:36 ◼ ► well and Hooper car that isn't being driven isn't making money and but that [<a href="https://overcast.fm/+BtuzuJbk8/6576">TS</a>]
01:49:40 ◼ ► if people stop buying cars and just leaving them in their garage parked on [<a href="https://overcast.fm/+BtuzuJbk8/6580">TS</a>]
01:49:45 ◼ ► they I don't know that could do me be terribly disruptive to the auto industry [<a href="https://overcast.fm/+BtuzuJbk8/6585">TS</a>]
01:49:50 ◼ ► in terms of the number of cars being but he is also yes oh yes indeed and that's [<a href="https://overcast.fm/+BtuzuJbk8/6590">TS</a>]
01:49:54 ◼ ► the dream that you have a better utilization of cars is exactly also [<a href="https://overcast.fm/+BtuzuJbk8/6594">TS</a>]
01:50:01 ◼ ► Google's dream when it came to their motivation for driverless cars because [<a href="https://overcast.fm/+BtuzuJbk8/6601">TS</a>]
01:50:08 ◼ ► they they but here's the interesting thing this is where the theory comes [<a href="https://overcast.fm/+BtuzuJbk8/6608">TS</a>]
01:50:11 ◼ ► into play again is that let's say you follow the logic of Google [<a href="https://overcast.fm/+BtuzuJbk8/6611">TS</a>]
01:50:16 ◼ ► and their their algorithmic approach to 20 autonomy and then you fold wilbur's [<a href="https://overcast.fm/+BtuzuJbk8/6616">TS</a>]
01:50:22 ◼ ► logic and yes here's a good question let's say you see both of them pointing [<a href="https://overcast.fm/+BtuzuJbk8/6622">TS</a>]
01:50:26 ◼ ► in the direction of of the the deep populating cities with automobiles and [<a href="https://overcast.fm/+BtuzuJbk8/6626">TS</a>]
01:50:34 ◼ ► and and increasing its always Asian automobiles and so who wins because this [<a href="https://overcast.fm/+BtuzuJbk8/6634">TS</a>]
01:50:40 ◼ ► is where they were you have to have another way of thinking and theorizing [<a href="https://overcast.fm/+BtuzuJbk8/6640">TS</a>]
01:50:44 ◼ ► about it because the problem i think is that in the case of Google they're just [<a href="https://overcast.fm/+BtuzuJbk8/6644">TS</a>]
01:50:49 ◼ ► saying we understand we're going we're gonna get there through a process of [<a href="https://overcast.fm/+BtuzuJbk8/6649">TS</a>]
01:50:54 ◼ ► research and we're gonna ship the product when it's ready and that's where [<a href="https://overcast.fm/+BtuzuJbk8/6654">TS</a>]
01:51:02 ◼ ► where I think that's kind of a deliberate approach roads overseas gonna [<a href="https://overcast.fm/+BtuzuJbk8/6662">TS</a>]
01:51:05 ◼ ► fall it snows and go down that path and maybe you'll get there maybe it won't [<a href="https://overcast.fm/+BtuzuJbk8/6665">TS</a>]
01:51:08 ◼ ► but all the time with does it it learns in all the time it does it it's [<a href="https://overcast.fm/+BtuzuJbk8/6668">TS</a>]
01:51:12 ◼ ► profitable and so if that's the my my bed would be there to get there faster [<a href="https://overcast.fm/+BtuzuJbk8/6672">TS</a>]
01:51:17 ◼ ► so that's that's that's how I would I would analyze that but it's it's a great [<a href="https://overcast.fm/+BtuzuJbk8/6677">TS</a>]
01:51:20 ◼ ► story it's a wonderful do you think here's my question about is how does [<a href="https://overcast.fm/+BtuzuJbk8/6680">TS</a>]
01:51:25 ◼ ► cooper protect their lead what keeps other companies from saying oh I see [<a href="https://overcast.fm/+BtuzuJbk8/6685">TS</a>]
01:51:32 ◼ ► what they're doing let's all do that too and then all of a sudden the whole idea [<a href="https://overcast.fm/+BtuzuJbk8/6692">TS</a>]
01:51:37 ◼ ► of anything you can use it before his commoditized as some of it is just plain [<a href="https://overcast.fm/+BtuzuJbk8/6697">TS</a>]
01:51:44 ◼ ► just plain running as fast as you can see one thing obviously is that they're [<a href="https://overcast.fm/+BtuzuJbk8/6704">TS</a>]
01:51:48 ◼ ► they're they're recruiting drivers as quickly as possible that there are [<a href="https://overcast.fm/+BtuzuJbk8/6708">TS</a>]
01:51:53 ◼ ► recruiting users as quickly as possible [<a href="https://overcast.fm/+BtuzuJbk8/6713">TS</a>]
01:51:56 ◼ ► establishing as many cities as possible so they're running a socially in the [<a href="https://overcast.fm/+BtuzuJbk8/6716">TS</a>]
01:52:00 ◼ ► land grab scenario where you identify the resources that you need drivers cars [<a href="https://overcast.fm/+BtuzuJbk8/6720">TS</a>]
01:52:07 ◼ ► and and regulation and you just like sweeping the land with that and then you [<a href="https://overcast.fm/+BtuzuJbk8/6727">TS</a>]
01:52:13 ◼ ► you'd assume there's a first-mover advantage of course others can come in [<a href="https://overcast.fm/+BtuzuJbk8/6733">TS</a>]
01:52:16 ◼ ► but he realizes heavy lifting similarly coulda said well we stumbled upon [<a href="https://overcast.fm/+BtuzuJbk8/6736">TS</a>]
01:52:21 ◼ ► searches the answer why did everybody else I mean yes their algorithms are [<a href="https://overcast.fm/+BtuzuJbk8/6741">TS</a>]
01:52:25 ◼ ► better but there were other search engines the party was like Google [<a href="https://overcast.fm/+BtuzuJbk8/6745">TS</a>]
01:52:28 ◼ ► doubled and tripled and quadrupled down on servers and other infrastructure and [<a href="https://overcast.fm/+BtuzuJbk8/6748">TS</a>]
01:52:33 ◼ ► that was basically that was there that was our secret sauce it was brute force [<a href="https://overcast.fm/+BtuzuJbk8/6753">TS</a>]
01:52:37 ◼ ► it was just running really fast and so the early years that they were upset and [<a href="https://overcast.fm/+BtuzuJbk8/6757">TS</a>]
01:52:41 ◼ ► on response times like like to add other search engines through measuring [<a href="https://overcast.fm/+BtuzuJbk8/6761">TS</a>]
01:52:48 ◼ ► response times in second and Google was already measuring and tenths of a second [<a href="https://overcast.fm/+BtuzuJbk8/6768">TS</a>]
01:52:53 ◼ ► and and so experience was important and but ultimately it was like they did the [<a href="https://overcast.fm/+BtuzuJbk8/6773">TS</a>]
01:52:59 ◼ ► heavy you know they design their own data centers to design their own servers [<a href="https://overcast.fm/+BtuzuJbk8/6779">TS</a>]
01:53:02 ◼ ► at a time what all those things you could buy or even even rent and and so [<a href="https://overcast.fm/+BtuzuJbk8/6782">TS</a>]
01:53:07 ◼ ► why do they need to go so deep in the guts of their of their operations [<a href="https://overcast.fm/+BtuzuJbk8/6787">TS</a>]
01:53:11 ◼ ► because they realize that the thing that they needed to tweak the most was that [<a href="https://overcast.fm/+BtuzuJbk8/6791">TS</a>]
01:53:15 ◼ ► performance metric in the scaling metric and so that let them essentially run [<a href="https://overcast.fm/+BtuzuJbk8/6795">TS</a>]
01:53:19 ◼ ► like wildfire and capture share and again same thing with Microsoft by the [<a href="https://overcast.fm/+BtuzuJbk8/6799">TS</a>]
01:53:24 ◼ ► way and others who came before it's this this driving driving force that you just [<a href="https://overcast.fm/+BtuzuJbk8/6804">TS</a>]
01:53:28 ◼ ► gonna go as fast as you can because you know you know where you going you know [<a href="https://overcast.fm/+BtuzuJbk8/6808">TS</a>]
01:53:31 ◼ ► you know what what you're doing and the other guys are just not sure if that's [<a href="https://overcast.fm/+BtuzuJbk8/6811">TS</a>]
01:53:36 ◼ ► worth committing how many billions you know and especially the big guys are [<a href="https://overcast.fm/+BtuzuJbk8/6816">TS</a>]
01:53:40 ◼ ► yeah I thought I had about it was sort of the way that as long as they as a lot [<a href="https://overcast.fm/+BtuzuJbk8/6820">TS</a>]
01:53:47 ◼ ► you know the the first mover advantage is is real but you have to kind of stay [<a href="https://overcast.fm/+BtuzuJbk8/6827">TS</a>]
01:53:52 ◼ ► focused on still being the best even if it's in small ways and I think that made [<a href="https://overcast.fm/+BtuzuJbk8/6832">TS</a>]
01:53:58 ◼ ► me think about it was a tweet from our friend the guy who stole my shirt and [<a href="https://overcast.fm/+BtuzuJbk8/6838">TS</a>]
01:54:03 ◼ ► Thompson this week where he he mentioned that he was in San Francisco obviously [<a href="https://overcast.fm/+BtuzuJbk8/6843">TS</a>]
01:54:08 ◼ ► for WBC too and had a couple of coupons or [<a href="https://overcast.fm/+BtuzuJbk8/6848">TS</a>]
01:54:14 ◼ ► codes or something to get free rides in left and he had been meaning to try it [<a href="https://overcast.fm/+BtuzuJbk8/6854">TS</a>]
01:54:19 ◼ ► never tried the service in here he'd gone back home to Taipei and forgot to [<a href="https://overcast.fm/+BtuzuJbk8/6859">TS</a>]
01:54:24 ◼ ► use them and had taken an uber every time he got in a car in San Francisco [<a href="https://overcast.fm/+BtuzuJbk8/6864">TS</a>]
01:54:28 ◼ ► simply out of habit and that the habit matter that without even thinking about [<a href="https://overcast.fm/+BtuzuJbk8/6868">TS</a>]
01:54:32 ◼ ► it he forgotten to try and lift even though he was going to be able to try it [<a href="https://overcast.fm/+BtuzuJbk8/6872">TS</a>]
01:54:38 ◼ ► to me that just speaks to the power of the first mover advantage of our first [<a href="https://overcast.fm/+BtuzuJbk8/6878">TS</a>]
01:54:43 ◼ ► before power of defaults power of being the go-to thing that people hire right [<a href="https://overcast.fm/+BtuzuJbk8/6883">TS</a>]
01:54:49 ◼ ► away and so there's something but that's again that's earned its not something [<a href="https://overcast.fm/+BtuzuJbk8/6889">TS</a>]
01:54:53 ◼ ► that that you can get to before you actually do great work it's has it comes [<a href="https://overcast.fm/+BtuzuJbk8/6893">TS</a>]
01:55:00 ◼ ► as a as a as a byproduct of building the brand building their experience and all [<a href="https://overcast.fm/+BtuzuJbk8/6900">TS</a>]
01:55:05 ◼ ► those other things so you know going to focus on the right thing at the right [<a href="https://overcast.fm/+BtuzuJbk8/6905">TS</a>]
01:55:08 ◼ ► time knowing to put all the chips on the table when you know you have a good hand [<a href="https://overcast.fm/+BtuzuJbk8/6908">TS</a>]
01:55:13 ◼ ► that's really but first you gotta get the chips but that's the thing is that [<a href="https://overcast.fm/+BtuzuJbk8/6913">TS</a>]
01:55:17 ◼ ► the the the magic of the entrepreneurs the one that is it that is able to [<a href="https://overcast.fm/+BtuzuJbk8/6917">TS</a>]
01:55:21 ◼ ► parlay every advantage into another one and in the bed again and again and again [<a href="https://overcast.fm/+BtuzuJbk8/6921">TS</a>]
01:55:27 ◼ ► doubling down every time and shifting their strategy all along the way and [<a href="https://overcast.fm/+BtuzuJbk8/6927">TS</a>]
01:55:31 ◼ ► pivoting as they call it these days that's that's the magic of it I couldn't [<a href="https://overcast.fm/+BtuzuJbk8/6931">TS</a>]
01:55:37 ◼ ► so let's wrap it up here in a two hour mark forested you thank you [<a href="https://overcast.fm/+BtuzuJbk8/6937">TS</a>]
01:55:41 ◼ ► ordinarily for your time what a fascinating conversation here's where [<a href="https://overcast.fm/+BtuzuJbk8/6941">TS</a>]
01:55:45 ◼ ► people people can find out more at first your website a Simcoe asy MCO dot com [<a href="https://overcast.fm/+BtuzuJbk8/6945">TS</a>]
01:55:53 ◼ ► you've got your own podcast the critical path over with five by five to five by [<a href="https://overcast.fm/+BtuzuJbk8/6953">TS</a>]
01:56:00 ◼ ► five TV and find your podcast the critical path and what else where are [<a href="https://overcast.fm/+BtuzuJbk8/6960">TS</a>]
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