00:00:00 ◼ ► ladies and gentle- men daring fireball Productions is pleased to welcome you to [<a href="https://overcast.fm/+BtuwfNCg4/0">TS</a>]
00:00:07 ◼ ► mezzanine in please silence your phones take your seats and welcome to the stage [<a href="https://overcast.fm/+BtuwfNCg4/7">TS</a>]
00:00:35 ◼ ► I am i Merlin Mann I am an implicit or and we're used to having our friends Cup [<a href="https://overcast.fm/+BtuwfNCg4/35">TS</a>]
00:00:46 ◼ ► simpson out with us cut simpson everybody got simpson [<a href="https://overcast.fm/+BtuwfNCg4/46">TS</a>]
00:00:52 ◼ ► Merlin Scott Simpson I have literally no idea you I [<a href="https://overcast.fm/+BtuwfNCg4/52">TS</a>]
00:01:02 ◼ ► I was not under the impression that that was with something that I was folding [<a href="https://overcast.fm/+BtuwfNCg4/62">TS</a>]
00:01:07 ◼ ► under the rubric of my I had also like likewise assume that John would be [<a href="https://overcast.fm/+BtuwfNCg4/67">TS</a>]
00:01:15 ◼ ► taking care of this notifying are great to be here he is doing tonight going [<a href="https://overcast.fm/+BtuwfNCg4/75">TS</a>]
00:01:22 ◼ ► really really well I see so many 5799 friends in the audience that's she's no [<a href="https://overcast.fm/+BtuwfNCg4/82">TS</a>]
00:01:47 ◼ ► he is great here to celebrate I was there in the beginning I was always [<a href="https://overcast.fm/+BtuwfNCg4/107">TS</a>]
00:02:03 ◼ ► he remembers to close the bracket like I am to him here for him to rate John [<a href="https://overcast.fm/+BtuwfNCg4/123">TS</a>]
00:02:21 ◼ ► Gruber well here that interesting no greater clam chowder you don't notice [<a href="https://overcast.fm/+BtuwfNCg4/141">TS</a>]
00:02:31 ◼ ► any kind is the biggest company in the world like they're doing fine you notice [<a href="https://overcast.fm/+BtuwfNCg4/151">TS</a>]
00:02:40 ◼ ► that yeah but with the cash off because it doesn't really matter nearly as [<a href="https://overcast.fm/+BtuwfNCg4/160">TS</a>]
00:02:55 ◼ ► popular guy he's seen that is true that much much shorter in person [<a href="https://overcast.fm/+BtuwfNCg4/175">TS</a>]
00:03:13 ◼ ► yeah i just i just i I was there every step of the way I wanted to be there but [<a href="https://overcast.fm/+BtuwfNCg4/193">TS</a>]
00:03:22 ◼ ► we're here for him tonight john grew a little bit like you're defending him of [<a href="https://overcast.fm/+BtuwfNCg4/202">TS</a>]
00:03:37 ◼ ► course he is the reason that I am Who I am today [<a href="https://overcast.fm/+BtuwfNCg4/217">TS</a>]
00:03:40 ◼ ► you never had every way in every way the man you are now because I don't get that [<a href="https://overcast.fm/+BtuwfNCg4/220">TS</a>]
00:03:47 ◼ ► Apple had a site stuff it's the well you know it's his passion is singular [<a href="https://overcast.fm/+BtuwfNCg4/227">TS</a>]
00:03:55 ◼ ► passion and vision over the whole landscape of Apple of apple and and [<a href="https://overcast.fm/+BtuwfNCg4/235">TS</a>]
00:04:00 ◼ ► culture of Apple celebration concert at a location that means church something [<a href="https://overcast.fm/+BtuwfNCg4/240">TS</a>]
00:04:05 ◼ ► very dear to media and technology are you doing right now I don't just I'm [<a href="https://overcast.fm/+BtuwfNCg4/245">TS</a>]
00:04:11 ◼ ► gonna literally you but we're not about me it's not about me know okay okay so [<a href="https://overcast.fm/+BtuwfNCg4/251">TS</a>]
00:04:23 ◼ ► it's like a personal project for me [<a href="https://overcast.fm/+BtuwfNCg4/263">TS</a>]
00:04:33 ◼ ► John's sponsored reads I don't know the guys remember when he started doing [<a href="https://overcast.fm/+BtuwfNCg4/273">TS</a>]
00:04:38 ◼ ► these it was just you know you can always pronounced fracture yeah [<a href="https://overcast.fm/+BtuwfNCg4/278">TS</a>]
00:04:45 ◼ ► most pronounced most words and she asked if we both love being on the show we do [<a href="https://overcast.fm/+BtuwfNCg4/285">TS</a>]
00:04:53 ◼ ► I love that I mean I had a great time as a guest on the show the reason in real [<a href="https://overcast.fm/+BtuwfNCg4/293">TS</a>]
00:04:58 ◼ ► second third time you just see ya around the master yes yeah you you'd sort of [<a href="https://overcast.fm/+BtuwfNCg4/298">TS</a>]
00:05:07 ◼ ► you sort of make up a story about the sponsor of Christmas lights in front of [<a href="https://overcast.fm/+BtuwfNCg4/307">TS</a>]
00:05:16 ◼ ► the queue system words is kind of just the general like chef salad of words [<a href="https://overcast.fm/+BtuwfNCg4/316">TS</a>]
00:05:23 ◼ ► that come out but here's what I did I i noticed that he had difficulty really [<a href="https://overcast.fm/+BtuwfNCg4/323">TS</a>]
00:05:30 ◼ ► early on and I took him under my wing and I molded him like a child to you [<a href="https://overcast.fm/+BtuwfNCg4/330">TS</a>]
00:05:36 ◼ ► yeah yeah that's so there is some sort of ownership over John sponsorship reads [<a href="https://overcast.fm/+BtuwfNCg4/336">TS</a>]
00:05:43 ◼ ► which are really world-class the really good less they are literally not the [<a href="https://overcast.fm/+BtuwfNCg4/343">TS</a>]
00:05:51 ◼ ► worst in the world so much every week [<a href="https://overcast.fm/+BtuwfNCg4/351">TS</a>]
00:05:54 ◼ ► anymore but that inspires you would like to see a child [<a href="https://overcast.fm/+BtuwfNCg4/354">TS</a>]
00:05:58 ◼ ► the swing set and I'm gonna push you all I'm saying is used to be and now he is a [<a href="https://overcast.fm/+BtuwfNCg4/358">TS</a>]
00:06:05 ◼ ► giant in the sponsored reads world you know it's it's it's really true our [<a href="https://overcast.fm/+BtuwfNCg4/365">TS</a>]
00:06:15 ◼ ► is that it is not always good and that is why it is a tremendous tremendous [<a href="https://overcast.fm/+BtuwfNCg4/375">TS</a>]
00:06:23 ◼ ► honor for more than an ITV here is a reason we call the chairman [<a href="https://overcast.fm/+BtuwfNCg4/383">TS</a>]
00:06:50 ◼ ► the annual live from WWDC talk show I am Junger this is the talk show I'm [<a href="https://overcast.fm/+BtuwfNCg4/410">TS</a>]
00:07:02 ◼ ► assuming most of you familiar with the situation [<a href="https://overcast.fm/+BtuwfNCg4/422">TS</a>]
00:07:07 ◼ ► have some administrative stuff to take care of before we really started to show [<a href="https://overcast.fm/+BtuwfNCg4/427">TS</a>]
00:07:10 ◼ ► proper I will reiterate like I did last year we have an open bar and we have a [<a href="https://overcast.fm/+BtuwfNCg4/430">TS</a>]
00:07:17 ◼ ► great sponsor we can thank for that you were all drinking on their dime that's [<a href="https://overcast.fm/+BtuwfNCg4/437">TS</a>]
00:07:21 ◼ ► MailChimp if you don't know mail jam and you ever have the need for email [<a href="https://overcast.fm/+BtuwfNCg4/441">TS</a>]
00:07:30 ◼ ► marketing really check them out MailChimp TACOM not kidding I remember [<a href="https://overcast.fm/+BtuwfNCg4/450">TS</a>]
00:07:36 ◼ ► the judge remember this two years ago there's a minimum here on the bar and we [<a href="https://overcast.fm/+BtuwfNCg4/456">TS</a>]
00:07:39 ◼ ► came up short in it and it was very embarrassing to me and I told you guys [<a href="https://overcast.fm/+BtuwfNCg4/459">TS</a>]
00:07:45 ◼ ► this last year I seriously drink and we went way over last year that was pattern [<a href="https://overcast.fm/+BtuwfNCg4/465">TS</a>]
00:07:52 ◼ ► pattern so do that again if you're thirsty go get another one would [<a href="https://overcast.fm/+BtuwfNCg4/472">TS</a>]
00:07:56 ◼ ► seriously my thanks to them first time this year we have live video so we are [<a href="https://overcast.fm/+BtuwfNCg4/476">TS</a>]
00:08:05 ◼ ► hopefully going out to the world at large [<a href="https://overcast.fm/+BtuwfNCg4/485">TS</a>]
00:08:10 ◼ ► matter to be here live but second best watchin on the stream and that is thanks [<a href="https://overcast.fm/+BtuwfNCg4/490">TS</a>]
00:08:22 ◼ ► every year doesn't know fracture well if you don't have this great service you go [<a href="https://overcast.fm/+BtuwfNCg4/502">TS</a>]
00:08:35 ◼ ► to fracture me.com that's a website you send them your photos they print them on [<a href="https://overcast.fm/+BtuwfNCg4/515">TS</a>]
00:08:41 ◼ ► glass there's no frame around it it's just right there on the glass it looks [<a href="https://overcast.fm/+BtuwfNCg4/521">TS</a>]
00:08:46 ◼ ► amazing they have great prices they have sizes ranging from these index card all [<a href="https://overcast.fm/+BtuwfNCg4/526">TS</a>]
00:08:52 ◼ ► the way up to big 23 inch by 2029 in size [<a href="https://overcast.fm/+BtuwfNCg4/532">TS</a>]
00:08:56 ◼ ► can't go wrong go check them out and have a special code just for the show [<a href="https://overcast.fm/+BtuwfNCg4/536">TS</a>]
00:09:00 ◼ ► they want to see just how well the show did if you use the code WWDC very easy [<a href="https://overcast.fm/+BtuwfNCg4/540">TS</a>]
00:09:07 ◼ ► to spell your save 15% on anything you were so that's a tremendous deal thanks [<a href="https://overcast.fm/+BtuwfNCg4/547">TS</a>]
00:09:15 ◼ ► to fracture and last but not least the event itself is sponsored by a small [<a href="https://overcast.fm/+BtuwfNCg4/555">TS</a>]
00:09:21 ◼ ► software company and Seattle they're coming from Microsoft Microsoft all the [<a href="https://overcast.fm/+BtuwfNCg4/561">TS</a>]
00:09:35 ◼ ► but no joke here's the thing if anybody here as anybody here been to the show [<a href="https://overcast.fm/+BtuwfNCg4/575">TS</a>]
00:09:41 ◼ ► before in previous years so this is their third year sponsoring the live [<a href="https://overcast.fm/+BtuwfNCg4/581">TS</a>]
00:09:47 ◼ ► talk show i mean this is you know it's not bad [<a href="https://overcast.fm/+BtuwfNCg4/587">TS</a>]
00:09:50 ◼ ► odd anymore it really is and and they've really pivoted they've made major [<a href="https://overcast.fm/+BtuwfNCg4/590">TS</a>]
00:09:57 ◼ ► investments in in their developer tools and their cloud infrastructure and built [<a href="https://overcast.fm/+BtuwfNCg4/597">TS</a>]
00:10:02 ◼ ► it out in a way that is just tremendous for iOS Mac developers even Android [<a href="https://overcast.fm/+BtuwfNCg4/602">TS</a>]
00:10:09 ◼ ► developers but any platform they're really have grown being just about [<a href="https://overcast.fm/+BtuwfNCg4/609">TS</a>]
00:10:15 ◼ ► windows and it's great stuff we use it at best before saying rsync system has [<a href="https://overcast.fm/+BtuwfNCg4/615">TS</a>]
00:10:19 ◼ ► never had a problem due to the hosting stuff there it is absolutely rock solid [<a href="https://overcast.fm/+BtuwfNCg4/619">TS</a>]
00:10:23 ◼ ► I recommended even if they weren't sponsor I would recommend it but check [<a href="https://overcast.fm/+BtuwfNCg4/623">TS</a>]
00:10:27 ◼ ► them out they have a special website that they've made and it's for their [<a href="https://overcast.fm/+BtuwfNCg4/627">TS</a>]
00:10:31 ◼ ► appeal to app developers regardless of your platform and the website is any app [<a href="https://overcast.fm/+BtuwfNCg4/631">TS</a>]
00:10:38 ◼ ► Annie dev dot com a NY AP be a NYD dot com go check it out that's the message [<a href="https://overcast.fm/+BtuwfNCg4/638">TS</a>]
00:10:47 ◼ ► to you but they're all over the place is your day sponsored beer bash last night [<a href="https://overcast.fm/+BtuwfNCg4/647">TS</a>]
00:10:53 ◼ ► they sponsored all cohn also integrate some I thanks to them [<a href="https://overcast.fm/+BtuwfNCg4/653">TS</a>]
00:11:04 ◼ ► so I want guests for tonight and it truly is I used the words all the time [<a href="https://overcast.fm/+BtuwfNCg4/664">TS</a>]
00:11:14 ◼ ► when molten on the show a very special guest that's that's not a very special [<a href="https://overcast.fm/+BtuwfNCg4/674">TS</a>]
00:11:18 ◼ ► guests this time I do have a very special guests and I am very excited to [<a href="https://overcast.fm/+BtuwfNCg4/678">TS</a>]
00:11:28 ◼ ► ladies and gentlemen I shit you not shown [<a href="https://overcast.fm/+BtuwfNCg4/688">TS</a>]
00:12:40 ◼ ► yesterday when they finally introduced all the things I was expecting so I [<a href="https://overcast.fm/+BtuwfNCg4/760">TS</a>]
00:12:50 ◼ ► think it went amazing I was so impressed and everyone did a great job from Tim [<a href="https://overcast.fm/+BtuwfNCg4/770">TS</a>]
00:12:57 ◼ ► onto Jimmy and a lot of work goes into it you know I don't think a company on [<a href="https://overcast.fm/+BtuwfNCg4/777">TS</a>]
00:13:03 ◼ ► this earth could have done better I heard some laughter when you said Jimmy [<a href="https://overcast.fm/+BtuwfNCg4/783">TS</a>]
00:13:14 ◼ ► one person who did not appear on stage was which was highly unusual how many [<a href="https://overcast.fm/+BtuwfNCg4/794">TS</a>]
00:13:23 ◼ ► how many had been on stage prior to that I have taken part either presenting are [<a href="https://overcast.fm/+BtuwfNCg4/803">TS</a>]
00:13:29 ◼ ► demoing over 50 keynote tomorrow so we should not for 56 would've been like joe [<a href="https://overcast.fm/+BtuwfNCg4/809">TS</a>]
00:13:41 ◼ ► dimaggio I know there was no other reason than it just worked out that way [<a href="https://overcast.fm/+BtuwfNCg4/821">TS</a>]
00:13:47 ◼ ► this time and I worked really hard on it so that the opening with a Bill Hader [<a href="https://overcast.fm/+BtuwfNCg4/827">TS</a>]
00:13:56 ◼ ► short film was so great but like so over the top well produce like when when did [<a href="https://overcast.fm/+BtuwfNCg4/836">TS</a>]
00:14:07 ◼ ► you get started on I'm doing well [<a href="https://overcast.fm/+BtuwfNCg4/847">TS</a>]
00:14:11 ◼ ► a year ago we started thinking we need a really good video next year [<a href="https://overcast.fm/+BtuwfNCg4/851">TS</a>]
00:14:15 ◼ ► truly and I think about three weeks ago we came up with the idea [<a href="https://overcast.fm/+BtuwfNCg4/855">TS</a>]
00:14:21 ◼ ► by the way if anyone has a really good idea for an opening video next year [<a href="https://overcast.fm/+BtuwfNCg4/861">TS</a>]
00:14:27 ◼ ► szilard apple.com I'll take all suggestions [<a href="https://overcast.fm/+BtuwfNCg4/867">TS</a>]
00:14:30 ◼ ► redoing my only complaint is that it seemed to me that you cheated at the end [<a href="https://overcast.fm/+BtuwfNCg4/870">TS</a>]
00:14:44 ◼ ► so the idea of the video we knew it would throw some people so you're in [<a href="https://overcast.fm/+BtuwfNCg4/884">TS</a>]
00:14:51 ◼ ► that group that it started by saying yesterday's rehearsal it was meant to be [<a href="https://overcast.fm/+BtuwfNCg4/891">TS</a>]
00:14:58 ◼ ► in a secret location where they were rehearsing separate from any so people [<a href="https://overcast.fm/+BtuwfNCg4/898">TS</a>]
00:15:04 ◼ ► wouldn't know what the big production was and that was the reason that it [<a href="https://overcast.fm/+BtuwfNCg4/904">TS</a>]
00:15:09 ◼ ► looked different and that's our story and will stick to it that the rules for [<a href="https://overcast.fm/+BtuwfNCg4/909">TS</a>]
00:15:21 ◼ ► this interview actually extremely simple to me ask me anything i may not answer [<a href="https://overcast.fm/+BtuwfNCg4/921">TS</a>]
00:15:31 ◼ ► this is true but you know our PR rules if you ask me some questions I don't [<a href="https://overcast.fm/+BtuwfNCg4/931">TS</a>]
00:15:37 ◼ ► like you'll never speak to us again for the rest of your life [<a href="https://overcast.fm/+BtuwfNCg4/937">TS</a>]
00:15:44 ◼ ► not true whoever said yet doesn't know that word [<a href="https://overcast.fm/+BtuwfNCg4/944">TS</a>]
00:15:55 ◼ ► meanwhile someone from Apple PR is up there with a gun I guess stun gun so I [<a href="https://overcast.fm/+BtuwfNCg4/955">TS</a>]
00:16:02 ◼ ► can I go down and Adam is right there ready to come out and take over so it go [<a href="https://overcast.fm/+BtuwfNCg4/962">TS</a>]
00:16:08 ◼ ► on a serious question very serious and it's going to come out differently today [<a href="https://overcast.fm/+BtuwfNCg4/968">TS</a>]
00:16:17 ◼ ► a day after the keynote then I may be expected it to but I'm sure even notice [<a href="https://overcast.fm/+BtuwfNCg4/977">TS</a>]
00:16:25 ◼ ► that it it's not just this year it been growing over the last few years is [<a href="https://overcast.fm/+BtuwfNCg4/985">TS</a>]
00:16:30 ◼ ► people keeping track of the diversity [<a href="https://overcast.fm/+BtuwfNCg4/990">TS</a>]
00:16:34 ◼ ► speakers in keynote addresses various companies in various event and that one [<a href="https://overcast.fm/+BtuwfNCg4/994">TS</a>]
00:16:40 ◼ ► way that Apple has had an imbalance in that regard is the number of women in [<a href="https://overcast.fm/+BtuwfNCg4/1000">TS</a>]
00:16:49 ◼ ► now yesterday that talking about streets that Sri was over [<a href="https://overcast.fm/+BtuwfNCg4/1009">TS</a>]
00:17:00 ◼ ► introduced a bill pay for the improvements that Apple paid and Susan [<a href="https://overcast.fm/+BtuwfNCg4/1020">TS</a>]
00:17:06 ◼ ► prescod I thought he did you think that I read ESPN for the articles got a big [<a href="https://overcast.fm/+BtuwfNCg4/1026">TS</a>]
00:17:17 ◼ ► talk to me about that like finally know in the back but honestly far from it it [<a href="https://overcast.fm/+BtuwfNCg4/1037">TS</a>]
00:17:30 ◼ ► deserves that's good moral that finally yeah there's clearly some really high [<a href="https://overcast.fm/+BtuwfNCg4/1050">TS</a>]
00:17:38 ◼ ► pitched guys out there are there were in the audience so i cant see anything [<a href="https://overcast.fm/+BtuwfNCg4/1058">TS</a>]
00:17:42 ◼ ► there the this is clearly a topic thats been growing and technology not just [<a href="https://overcast.fm/+BtuwfNCg4/1062">TS</a>]
00:17:52 ◼ ► about out above all companies and particular here in the valley and it's [<a href="https://overcast.fm/+BtuwfNCg4/1072">TS</a>]
00:17:55 ◼ ► it's long overdue and it's been gaining momentum that there are not enough women [<a href="https://overcast.fm/+BtuwfNCg4/1075">TS</a>]
00:18:02 ◼ ► and minorities both represented across all technology companies it's time to [<a href="https://overcast.fm/+BtuwfNCg4/1082">TS</a>]
00:18:06 ◼ ► start counting it attention to it but more importantly doing something [<a href="https://overcast.fm/+BtuwfNCg4/1086">TS</a>]
00:18:10 ◼ ► proactively to help and and and there are a lot of things that tim has [<a href="https://overcast.fm/+BtuwfNCg4/1090">TS</a>]
00:18:17 ◼ ► champion in in driven at Apple now under his leadership and this is one of those [<a href="https://overcast.fm/+BtuwfNCg4/1097">TS</a>]
00:18:21 ◼ ► things on the rest is deeply about diversity and apple and believe that [<a href="https://overcast.fm/+BtuwfNCg4/1101">TS</a>]
00:18:26 ◼ ► this isn't just something to do because people tell you to do it but because [<a href="https://overcast.fm/+BtuwfNCg4/1106">TS</a>]
00:18:29 ◼ ► ultimately we will make better products and our customers will get better [<a href="https://overcast.fm/+BtuwfNCg4/1109">TS</a>]
00:18:32 ◼ ► products because you have a diverse group of people are bringing their [<a href="https://overcast.fm/+BtuwfNCg4/1112">TS</a>]
00:18:36 ◼ ► talents and ideas to making those products and ultimately you'll do a [<a href="https://overcast.fm/+BtuwfNCg4/1116">TS</a>]
00:18:40 ◼ ► better job and we'll all be happier if so how do you do that with their number [<a href="https://overcast.fm/+BtuwfNCg4/1120">TS</a>]
00:18:44 ◼ ► of things you do one of them is you present some role models and say look [<a href="https://overcast.fm/+BtuwfNCg4/1124">TS</a>]
00:18:47 ◼ ► you can be a young girl and Technology who wants to learn to become a [<a href="https://overcast.fm/+BtuwfNCg4/1127">TS</a>]
00:18:52 ◼ ► programmer become a marketing person whatever and there are people who have [<a href="https://overcast.fm/+BtuwfNCg4/1132">TS</a>]
00:18:56 ◼ ► gone that path and successful and you should look up to that want to be there [<a href="https://overcast.fm/+BtuwfNCg4/1136">TS</a>]
00:19:01 ◼ ► and and and he cares deeply about it and so we were really happy with this show [<a href="https://overcast.fm/+BtuwfNCg4/1141">TS</a>]
00:19:05 ◼ ► that we had both Jennifer answers and had you know their roles are deeply [<a href="https://overcast.fm/+BtuwfNCg4/1145">TS</a>]
00:19:11 ◼ ► involved in exactly what they presented [<a href="https://overcast.fm/+BtuwfNCg4/1151">TS</a>]
00:19:12 ◼ ► jennifer's worked on a paper on Start type in working with Jennifer at Apple [<a href="https://overcast.fm/+BtuwfNCg4/1152">TS</a>]
00:19:18 ◼ ► since early eighties early nineties susan's worked on my team for a good [<a href="https://overcast.fm/+BtuwfNCg4/1158">TS</a>]
00:19:23 ◼ ► decade now doing product marketing and not only are they really smart great [<a href="https://overcast.fm/+BtuwfNCg4/1163">TS</a>]
00:19:31 ◼ ► speakers deeply involved in passion about Apple but those were two vice [<a href="https://overcast.fm/+BtuwfNCg4/1171">TS</a>]
00:19:34 ◼ ► presidents and Apple right there there there in leadership roles and so that's [<a href="https://overcast.fm/+BtuwfNCg4/1174">TS</a>]
00:19:38 ◼ ► good it's a start it's we want to see more and more of that always right [<a href="https://overcast.fm/+BtuwfNCg4/1178">TS</a>]
00:19:49 ◼ ► ok a woman or somebody else or personal color to go on stage because the way you [<a href="https://overcast.fm/+BtuwfNCg4/1189">TS</a>]
00:20:04 ◼ ► guys it's the people who are responsible for the thing doing so there needed to [<a href="https://overcast.fm/+BtuwfNCg4/1204">TS</a>]
00:20:09 ◼ ► be a news for Jennifer Bailey to go out and do it exactly that's even better [<a href="https://overcast.fm/+BtuwfNCg4/1209">TS</a>]
00:20:17 ◼ ► though because it means that there really are in these positions of [<a href="https://overcast.fm/+BtuwfNCg4/1217">TS</a>]
00:20:20 ◼ ► influence and you know getting shipped up yes [<a href="https://overcast.fm/+BtuwfNCg4/1220">TS</a>]
00:20:25 ◼ ► alright what kind of deal he's a Duke fan and then why the championship is a [<a href="https://overcast.fm/+BtuwfNCg4/1225">TS</a>]
00:20:39 ◼ ► Warriors fan they've never even been in the finals for another in the finals [<a href="https://overcast.fm/+BtuwfNCg4/1239">TS</a>]
00:20:44 ◼ ► well let me and wine that question because there's two different parts to [<a href="https://overcast.fm/+BtuwfNCg4/1244">TS</a>]
00:20:50 ◼ ► it first do no secret that he went to do in a fan since he was in college he you [<a href="https://overcast.fm/+BtuwfNCg4/1250">TS</a>]
00:21:01 ◼ ► don't know you can ask about Coach K's the greatest winning and double lady [<a href="https://overcast.fm/+BtuwfNCg4/1261">TS</a>]
00:21:05 ◼ ► coach and and so rooting for do a big gamble that they are going to win some [<a href="https://overcast.fm/+BtuwfNCg4/1265">TS</a>]
00:21:11 ◼ ► championships because they can do it whether it's true or not but he has [<a href="https://overcast.fm/+BtuwfNCg4/1271">TS</a>]
00:21:15 ◼ ► ruled for them since college so that's that's not a big deal to make that [<a href="https://overcast.fm/+BtuwfNCg4/1275">TS</a>]
00:21:20 ◼ ► happen that's happening but the Warriors ed has been a fan of theirs for a couple [<a href="https://overcast.fm/+BtuwfNCg4/1280">TS</a>]
00:21:28 ◼ ► decades going to games so he's been through some lean times and he's do and [<a href="https://overcast.fm/+BtuwfNCg4/1288">TS</a>]
00:21:34 ◼ ► so so if you know like I do and we're really great close friends and he is one [<a href="https://overcast.fm/+BtuwfNCg4/1294">TS</a>]
00:21:40 ◼ ► of the most loyal people you can never have as a friend or coworker and so he's [<a href="https://overcast.fm/+BtuwfNCg4/1300">TS</a>]
00:21:43 ◼ ► been loyalties sports teams and the last thing else and this is if somebody is [<a href="https://overcast.fm/+BtuwfNCg4/1303">TS</a>]
00:21:48 ◼ ► doing a deal with the devil for the Warriors that's one crafty deal because [<a href="https://overcast.fm/+BtuwfNCg4/1308">TS</a>]
00:21:52 ◼ ► it's been like two years without a championship [<a href="https://overcast.fm/+BtuwfNCg4/1312">TS</a>]
00:21:54 ◼ ► you're not a good deal maker I care [<a href="https://overcast.fm/+BtuwfNCg4/1314">TS</a>]
00:22:00 ◼ ► yeah alright let's get down to some of the products they're you guys talked [<a href="https://overcast.fm/+BtuwfNCg4/1320">TS</a>]
00:22:05 ◼ ► about yesterday and WTC so I think I'll stick roughly to the order going you're [<a href="https://overcast.fm/+BtuwfNCg4/1325">TS</a>]
00:22:11 ◼ ► almost an El Capitan time you said it well last show [<a href="https://overcast.fm/+BtuwfNCg4/1331">TS</a>]
00:22:40 ◼ ► there are definitely new features some of the features are very cool I love the [<a href="https://overcast.fm/+BtuwfNCg4/1360">TS</a>]
00:22:50 ◼ ► mouse shake thing I'm serious I been tryin 5 k iMac I need to know where my [<a href="https://overcast.fm/+BtuwfNCg4/1370">TS</a>]
00:22:57 ◼ ► masses but there is to be any way back in like the engine that did the same [<a href="https://overcast.fm/+BtuwfNCg4/1377">TS</a>]
00:23:04 ◼ ► thing yes when the screen 29 inch iMac screen yet to delete this define occurs [<a href="https://overcast.fm/+BtuwfNCg4/1384">TS</a>]
00:23:12 ◼ ► or what was wrong with us but but but yeah I kid you not I did it this [<a href="https://overcast.fm/+BtuwfNCg4/1392">TS</a>]
00:23:18 ◼ ► afternoon I was working on some slides amana 27 inch iMac and I went and i [<a href="https://overcast.fm/+BtuwfNCg4/1398">TS</a>]
00:23:23 ◼ ► think im not on El Capitan yet on the system is not working it becomes very [<a href="https://overcast.fm/+BtuwfNCg4/1403">TS</a>]
00:23:28 ◼ ► intuitive very quickly in large part I guess there are some new features but it [<a href="https://overcast.fm/+BtuwfNCg4/1408">TS</a>]
00:23:34 ◼ ► is mostly like a stability in refinement release of OS 10 or at least in large [<a href="https://overcast.fm/+BtuwfNCg4/1414">TS</a>]
00:23:40 ◼ ► part that's part of the focus on that was what led me to guess I'll cop it on [<a href="https://overcast.fm/+BtuwfNCg4/1420">TS</a>]
00:23:44 ◼ ► because it's laying there was leopard and Snow Leopard which was sort of a [<a href="https://overcast.fm/+BtuwfNCg4/1424">TS</a>]
00:23:48 ◼ ► lets new features and working on reliability and then there was lying in [<a href="https://overcast.fm/+BtuwfNCg4/1428">TS</a>]
00:23:52 ◼ ► mountain lion and I thought there's no such thing as mountain yosemite so [<a href="https://overcast.fm/+BtuwfNCg4/1432">TS</a>]
00:23:59 ◼ ► various to budget to your show you to your points no we don't think of it is [<a href="https://overcast.fm/+BtuwfNCg4/1439">TS</a>]
00:24:08 ◼ ► only a stability and performance release that is a big part of it but the [<a href="https://overcast.fm/+BtuwfNCg4/1448">TS</a>]
00:24:14 ◼ ► features the teams have worked on we think will matter told us in our [<a href="https://overcast.fm/+BtuwfNCg4/1454">TS</a>]
00:24:17 ◼ ► everyday lives using these these systems and they took a lot of work in some of [<a href="https://overcast.fm/+BtuwfNCg4/1457">TS</a>]
00:24:23 ◼ ► them will have significant ramifications for a long time I think most of all with [<a href="https://overcast.fm/+BtuwfNCg4/1463">TS</a>]
00:24:29 ◼ ► metal on the Mac on that huge opportunity for all of us so I think [<a href="https://overcast.fm/+BtuwfNCg4/1469">TS</a>]
00:24:34 ◼ ► it's really important things in this yeah I guess and it really does sort of [<a href="https://overcast.fm/+BtuwfNCg4/1474">TS</a>]
00:24:38 ◼ ► like this virtuous circle where all these game developers top game [<a href="https://overcast.fm/+BtuwfNCg4/1478">TS</a>]
00:24:45 ◼ ► developers cranking on iOS games for years and adopting medal very quickly in [<a href="https://overcast.fm/+BtuwfNCg4/1485">TS</a>]
00:24:52 ◼ ► the last year and already having code ready to go and it really does iOS is [<a href="https://overcast.fm/+BtuwfNCg4/1492">TS</a>]
00:24:58 ◼ ► really helping the max here in terms of elevating back as a gaming platform [<a href="https://overcast.fm/+BtuwfNCg4/1498">TS</a>]
00:25:02 ◼ ► absolutely especially in this case it's great leverage there but it's not just [<a href="https://overcast.fm/+BtuwfNCg4/1502">TS</a>]
00:25:06 ◼ ► for the gaming and that's a big part of it it's great for pro out and and we've [<a href="https://overcast.fm/+BtuwfNCg4/1506">TS</a>]
00:25:11 ◼ ► seen that though we came in and did some work and what really impressed with what [<a href="https://overcast.fm/+BtuwfNCg4/1511">TS</a>]
00:25:14 ◼ ► they could do on it and our own teams have done it with systems talked about [<a href="https://overcast.fm/+BtuwfNCg4/1514">TS</a>]
00:25:19 ◼ ► the graphics software layers from the system starting at accelerator with it [<a href="https://overcast.fm/+BtuwfNCg4/1519">TS</a>]
00:25:23 ◼ ► we see big benefits so it was a systemwide opportunity my senators [<a href="https://overcast.fm/+BtuwfNCg4/1523">TS</a>]
00:25:27 ◼ ► wanted to thank you for the gaming [<a href="https://overcast.fm/+BtuwfNCg4/1527">TS</a>]
00:25:31 ◼ ► but there has been in the last year I Asia talking point gained a lot of the [<a href="https://overcast.fm/+BtuwfNCg4/1531">TS</a>]
00:25:46 ◼ ► basic gist of it being Apple's software reliable Aziz and got out there I don't [<a href="https://overcast.fm/+BtuwfNCg4/1546">TS</a>]
00:25:53 ◼ ► forget somebody wrote something about that lets us deal with the off in the [<a href="https://overcast.fm/+BtuwfNCg4/1553">TS</a>]
00:26:10 ◼ ► so there's a reason many of you read Marcos like he's a smart guy and he's a [<a href="https://overcast.fm/+BtuwfNCg4/1570">TS</a>]
00:26:18 ◼ ► passionate guy and I read his stuff to do so and so complete respect for your [<a href="https://overcast.fm/+BtuwfNCg4/1578">TS</a>]
00:26:26 ◼ ► perspective and your belief don't share them in this instance but I respected [<a href="https://overcast.fm/+BtuwfNCg4/1586">TS</a>]
00:26:30 ◼ ► and I mean that there is some house stuff in it so there is no doubt with [<a href="https://overcast.fm/+BtuwfNCg4/1590">TS</a>]
00:26:46 ◼ ► every week there's bugs in the things we head on into things that the team's [<a href="https://overcast.fm/+BtuwfNCg4/1606">TS</a>]
00:26:49 ◼ ► passing on getting out there and fixing but we're also very careful about [<a href="https://overcast.fm/+BtuwfNCg4/1609">TS</a>]
00:26:53 ◼ ► trucking crash logs and AppleCare calls and Genius Bar visits and we've never [<a href="https://overcast.fm/+BtuwfNCg4/1613">TS</a>]
00:27:00 ◼ ► tool that is able to follow a lot of user forums to ascertain what the [<a href="https://overcast.fm/+BtuwfNCg4/1620">TS</a>]
00:27:08 ◼ ► complaints are and try to really gather a good metric to metric on all the [<a href="https://overcast.fm/+BtuwfNCg4/1628">TS</a>]
00:27:13 ◼ ► issues and in this case I do think the storyline isn't really accurate with the [<a href="https://overcast.fm/+BtuwfNCg4/1633">TS</a>]
00:27:20 ◼ ► reality not to say there are bugs in on things driving people crazy there are of [<a href="https://overcast.fm/+BtuwfNCg4/1640">TS</a>]
00:27:24 ◼ ► course the wrong but it isn't a change in fact if there's any change I think [<a href="https://overcast.fm/+BtuwfNCg4/1644">TS</a>]
00:27:30 ◼ ► the biggest change in Yosemite truthfully over the last year was that [<a href="https://overcast.fm/+BtuwfNCg4/1650">TS</a>]
00:27:35 ◼ ► we had a faster adoption rate of OS 10 days of any Mac OS in history and so you [<a href="https://overcast.fm/+BtuwfNCg4/1655">TS</a>]
00:27:42 ◼ ► saw a larger number of users faster in the release cycle in more diverse [<a href="https://overcast.fm/+BtuwfNCg4/1662">TS</a>]
00:27:46 ◼ ► networks in environments and different uses and that surface even more things [<a href="https://overcast.fm/+BtuwfNCg4/1666">TS</a>]
00:27:51 ◼ ► that would kinda has happened over slower RAM and so there were things to [<a href="https://overcast.fm/+BtuwfNCg4/1671">TS</a>]
00:27:56 ◼ ► work on no doubt about it but i wouldnt say its wider thing going on in any way [<a href="https://overcast.fm/+BtuwfNCg4/1676">TS</a>]
00:28:05 ◼ ► the feedback I got like you guys were taking a little surprised by that [<a href="https://overcast.fm/+BtuwfNCg4/1685">TS</a>]
00:28:10 ◼ ► because a lot of the things that you measure [<a href="https://overcast.fm/+BtuwfNCg4/1690">TS</a>]
00:28:13 ◼ ► we're all saying this is better than before we're seeing fewer crash logs per [<a href="https://overcast.fm/+BtuwfNCg4/1693">TS</a>]
00:28:17 ◼ ► user were saying you know you are a certain problems and I kind of feel like [<a href="https://overcast.fm/+BtuwfNCg4/1697">TS</a>]
00:28:21 ◼ ► maybe lost in the shuffle there is that a lot of the problems people were having [<a href="https://overcast.fm/+BtuwfNCg4/1701">TS</a>]
00:28:25 ◼ ► weird things that don't even generate crash laws and it's sort of like this [<a href="https://overcast.fm/+BtuwfNCg4/1705">TS</a>]
00:28:33 ◼ ► discovery do stuff is just like my printer just isn't connected anymore but [<a href="https://overcast.fm/+BtuwfNCg4/1713">TS</a>]
00:28:37 ◼ ► we take the good with the bad that's ok I get it out of your system lets you [<a href="https://overcast.fm/+BtuwfNCg4/1717">TS</a>]
00:28:52 ◼ ► know there's an example where I think everyone should be proud that if we're [<a href="https://overcast.fm/+BtuwfNCg4/1732">TS</a>]
00:28:57 ◼ ► going to try something it's great to try things sometimes it's ok to take a risk [<a href="https://overcast.fm/+BtuwfNCg4/1737">TS</a>]
00:29:01 ◼ ► you don't want everything to stay in never change but if things aren't [<a href="https://overcast.fm/+BtuwfNCg4/1741">TS</a>]
00:29:05 ◼ ► perfect and people are telling us they're not happy with how some things [<a href="https://overcast.fm/+BtuwfNCg4/1745">TS</a>]
00:29:08 ◼ ► working here we are we haven't shipped yet already dealing with that within [<a href="https://overcast.fm/+BtuwfNCg4/1748">TS</a>]
00:29:14 ◼ ► this one year cycle inside of that to make a big change to make things better [<a href="https://overcast.fm/+BtuwfNCg4/1754">TS</a>]
00:29:18 ◼ ► and I think that's a sign of how much the team is willing to to analyze what [<a href="https://overcast.fm/+BtuwfNCg4/1758">TS</a>]
00:29:24 ◼ ► the situation is and do whatever is right [<a href="https://overcast.fm/+BtuwfNCg4/1764">TS</a>]
00:29:33 ◼ ► the record before next time you guys do read the radars that they file yes [<a href="https://overcast.fm/+BtuwfNCg4/1773">TS</a>]
00:29:45 ◼ ► next up with iOS I was nine and there's a lot and I was nine and there's the [<a href="https://overcast.fm/+BtuwfNCg4/1785">TS</a>]
00:29:53 ◼ ► multitasking and the keyboard and trackpad all to me just a bit is for a [<a href="https://overcast.fm/+BtuwfNCg4/1793">TS</a>]
00:30:01 ◼ ► lot of people this becomes a lot more of a productivity machine than a huge leap [<a href="https://overcast.fm/+BtuwfNCg4/1801">TS</a>]
00:30:07 ◼ ► forward for advanced iOS users iPad users in particular the iPad features [<a href="https://overcast.fm/+BtuwfNCg4/1807">TS</a>]
00:30:12 ◼ ► that the team for the last couple of years has been looking at what we think [<a href="https://overcast.fm/+BtuwfNCg4/1812">TS</a>]
00:30:17 ◼ ► would be changing experience remember when we launched iPad the very first [<a href="https://overcast.fm/+BtuwfNCg4/1817">TS</a>]
00:30:21 ◼ ► iPad a lot of work went into rewriting all of the applications the system to [<a href="https://overcast.fm/+BtuwfNCg4/1821">TS</a>]
00:30:26 ◼ ► take advantage of a big beautiful screen and and some a lot of thought went into [<a href="https://overcast.fm/+BtuwfNCg4/1826">TS</a>]
00:30:29 ◼ ► that and then we know that all the world and saw how people use it and then we [<a href="https://overcast.fm/+BtuwfNCg4/1829">TS</a>]
00:30:34 ◼ ► went back to it and said well what are the next thing to do you need for iPad [<a href="https://overcast.fm/+BtuwfNCg4/1834">TS</a>]
00:30:39 ◼ ► to make it a more productive more useful product in the in the things you do and [<a href="https://overcast.fm/+BtuwfNCg4/1839">TS</a>]
00:30:43 ◼ ► and one of the things was to help you use multiple applications in new ways [<a href="https://overcast.fm/+BtuwfNCg4/1843">TS</a>]
00:30:48 ◼ ► and actually took a couple years of development to get to this it was like [<a href="https://overcast.fm/+BtuwfNCg4/1848">TS</a>]
00:30:54 ◼ ► someone woke up six months ago and said hey let's do multi-window multitasking [<a href="https://overcast.fm/+BtuwfNCg4/1854">TS</a>]
00:30:58 ◼ ► on this it took a while to for example put all last year the size classes and [<a href="https://overcast.fm/+BtuwfNCg4/1858">TS</a>]
00:31:03 ◼ ► auto layout in iOS in so people can develop especially for iPhone 6 and in [<a href="https://overcast.fm/+BtuwfNCg4/1863">TS</a>]
00:31:10 ◼ ► six-plus but we knew that by doing that work we were laying the groundwork to [<a href="https://overcast.fm/+BtuwfNCg4/1870">TS</a>]
00:31:14 ◼ ► make this happen without catholic and as well so some of these things take [<a href="https://overcast.fm/+BtuwfNCg4/1874">TS</a>]
00:31:17 ◼ ► multiple years to put everything in place to do it the right way as you can [<a href="https://overcast.fm/+BtuwfNCg4/1877">TS</a>]
00:31:21 ◼ ► rush out and do it the wrong way and then we don't like where we are I [<a href="https://overcast.fm/+BtuwfNCg4/1881">TS</a>]
00:31:24 ◼ ► thought it was the I was sitting in the middle bit further back I was really in [<a href="https://overcast.fm/+BtuwfNCg4/1884">TS</a>]
00:31:29 ◼ ► the mix with the developers to you and I thought that that got the weirdest [<a href="https://overcast.fm/+BtuwfNCg4/1889">TS</a>]
00:31:33 ◼ ► reaction like the most mixed reaction from the crowd was when Craig said [<a href="https://overcast.fm/+BtuwfNCg4/1893">TS</a>]
00:31:38 ◼ ► you've already done the work if you've been listening to us and done this [<a href="https://overcast.fm/+BtuwfNCg4/1898">TS</a>]
00:31:42 ◼ ► you've already got and and there was this really mixed reaction where C Mike [<a href="https://overcast.fm/+BtuwfNCg4/1902">TS</a>]
00:31:46 ◼ ► half of the developers were like and they fully understood how Twitter maybe [<a href="https://overcast.fm/+BtuwfNCg4/1906">TS</a>]
00:31:52 ◼ ► came in and really did like 15 minutes of work and got got it working cuz they [<a href="https://overcast.fm/+BtuwfNCg4/1912">TS</a>]
00:31:56 ◼ ► already had it and any other half the developers [<a href="https://overcast.fm/+BtuwfNCg4/1916">TS</a>]
00:32:08 ◼ ► questions about 64 bit carbon nanotubes [<a href="https://overcast.fm/+BtuwfNCg4/1928">TS</a>]
00:32:46 ◼ ► is probably too many people out there it's all good now [<a href="https://overcast.fm/+BtuwfNCg4/1966">TS</a>]
00:32:56 ◼ ► lasting I was big and I i really thought you guys hit several times I think you [<a href="https://overcast.fm/+BtuwfNCg4/1976">TS</a>]
00:33:01 ◼ ► almost couldn't have been more clear and I really think it is the biggest story [<a href="https://overcast.fm/+BtuwfNCg4/1981">TS</a>]
00:33:10 ◼ ► flashing ongoing but it's it's hard to summarize but its contextual awareness [<a href="https://overcast.fm/+BtuwfNCg4/1990">TS</a>]
00:33:18 ◼ ► with your devices and services in terms of you know telling you if it's going to [<a href="https://overcast.fm/+BtuwfNCg4/1998">TS</a>]
00:33:24 ◼ ► rain or Craigs example of knowing you're getting your car traffic patterns leave [<a href="https://overcast.fm/+BtuwfNCg4/2004">TS</a>]
00:33:31 ◼ ► you gotta leave for the airport all these features and how the company a [<a href="https://overcast.fm/+BtuwfNCg4/2011">TS</a>]
00:33:40 ◼ ► platform with the flip side how did you say it was the second most popular [<a href="https://overcast.fm/+BtuwfNCg4/2020">TS</a>]
00:33:49 ◼ ► mapping app on iOS than the flip side of it is this privacy issue with data [<a href="https://overcast.fm/+BtuwfNCg4/2029">TS</a>]
00:33:58 ◼ ► collection and all sorts of things are coming out once and Google is doing [<a href="https://overcast.fm/+BtuwfNCg4/2038">TS</a>]
00:34:01 ◼ ► features like this you guys are doing features like this and and just by [<a href="https://overcast.fm/+BtuwfNCg4/2041">TS</a>]
00:34:05 ◼ ► coincidence but the Annenberg School of Communication had is widely cited paper [<a href="https://overcast.fm/+BtuwfNCg4/2045">TS</a>]
00:34:10 ◼ ► that just came out this week I'm sure the gist of it being that typical [<a href="https://overcast.fm/+BtuwfNCg4/2050">TS</a>]
00:34:16 ◼ ► consumers do care about the privacy and the implications of the information that [<a href="https://overcast.fm/+BtuwfNCg4/2056">TS</a>]
00:34:21 ◼ ► online companies like Facebook and Google are collecting they're not [<a href="https://overcast.fm/+BtuwfNCg4/2061">TS</a>]
00:34:25 ◼ ► comfortable with a lot of it but they kinda feel helpless about it [<a href="https://overcast.fm/+BtuwfNCg4/2065">TS</a>]
00:34:29 ◼ ► got it I guess Google knows where I am but you guys seem to have a different [<a href="https://overcast.fm/+BtuwfNCg4/2069">TS</a>]
00:34:34 ◼ ► vision and and and the flip side there the last part of it are you with me so [<a href="https://overcast.fm/+BtuwfNCg4/2074">TS</a>]
00:34:40 ◼ ► far I'm waiting for the question though is that a lot of people are arguing that [<a href="https://overcast.fm/+BtuwfNCg4/2080">TS</a>]
00:34:49 ◼ ► implement these features well company has to collect data file ball away and [<a href="https://overcast.fm/+BtuwfNCg4/2089">TS</a>]
00:34:57 ◼ ► sort of dossier on you otherwise the features don't work and you guys seem to [<a href="https://overcast.fm/+BtuwfNCg4/2097">TS</a>]
00:35:01 ◼ ► have a very different dances and obviously this is not new this is [<a href="https://overcast.fm/+BtuwfNCg4/2101">TS</a>]
00:35:05 ◼ ► something we believe for many many years and hope that it would get traction that [<a href="https://overcast.fm/+BtuwfNCg4/2105">TS</a>]
00:35:11 ◼ ► more and more people would start to care and questioned the choices they have to [<a href="https://overcast.fm/+BtuwfNCg4/2111">TS</a>]
00:35:15 ◼ ► make if ever there's a modern definition of a Faustian bargain this is it right [<a href="https://overcast.fm/+BtuwfNCg4/2115">TS</a>]
00:35:20 ◼ ► which is that if you want to get the teachers give us all this information [<a href="https://overcast.fm/+BtuwfNCg4/2120">TS</a>]
00:35:24 ◼ ► about your life that you'd really rather not and and and we will be for a very [<a href="https://overcast.fm/+BtuwfNCg4/2124">TS</a>]
00:35:29 ◼ ► long time that that doesn't have to be the case and so we've built systems and [<a href="https://overcast.fm/+BtuwfNCg4/2129">TS</a>]
00:35:33 ◼ ► processes all around the idea that in order to help users you can do things [<a href="https://overcast.fm/+BtuwfNCg4/2133">TS</a>]
00:35:39 ◼ ► that are surprising and delightful and magical but we don't know your data we [<a href="https://overcast.fm/+BtuwfNCg4/2139">TS</a>]
00:35:45 ◼ ► don't you know if there's something else to get through our server then it's not [<a href="https://overcast.fm/+BtuwfNCg4/2145">TS</a>]
00:35:49 ◼ ► identifiable and if it can be done in any way on your device without going to [<a href="https://overcast.fm/+BtuwfNCg4/2149">TS</a>]
00:35:53 ◼ ► a server then that's the better place to do it and that we think we can do the [<a href="https://overcast.fm/+BtuwfNCg4/2153">TS</a>]
00:35:56 ◼ ► great experiences protecting users privacy and and that has been a boon for [<a href="https://overcast.fm/+BtuwfNCg4/2156">TS</a>]
00:36:01 ◼ ► many years and now it's really becoming much more [<a href="https://overcast.fm/+BtuwfNCg4/2161">TS</a>]
00:36:06 ◼ ► well received message and we're probably talking a lot about it because we think [<a href="https://overcast.fm/+BtuwfNCg4/2166">TS</a>]
00:36:11 ◼ ► people do want to hear but we haven't changed our feelings are feeling for [<a href="https://overcast.fm/+BtuwfNCg4/2171">TS</a>]
00:36:15 ◼ ► many many years sort of coming to a head now because it's his features really [<a href="https://overcast.fm/+BtuwfNCg4/2175">TS</a>]
00:36:20 ◼ ► bring out the difference in the two strategies we hope so ill people will [<a href="https://overcast.fm/+BtuwfNCg4/2180">TS</a>]
00:36:25 ◼ ► see that I can get the capabilities I want and somebody standing up for my [<a href="https://overcast.fm/+BtuwfNCg4/2185">TS</a>]
00:36:30 ◼ ► privacy and somebody i mean one of the great things about Apple I believe is [<a href="https://overcast.fm/+BtuwfNCg4/2190">TS</a>]
00:36:34 ◼ ► that customers trust us they could trust in the fact that we're [<a href="https://overcast.fm/+BtuwfNCg4/2194">TS</a>]
00:36:38 ◼ ► trying to make something that's called they put trust in that we're going to [<a href="https://overcast.fm/+BtuwfNCg4/2198">TS</a>]
00:36:42 ◼ ► support them they put trust in the fact that we respect privacy and security and [<a href="https://overcast.fm/+BtuwfNCg4/2202">TS</a>]
00:36:46 ◼ ► do everything we can and and and i think that these these are the features that [<a href="https://overcast.fm/+BtuwfNCg4/2206">TS</a>]
00:36:59 ◼ ► little longer but I was wondering if maybe that wasn't the longest I've [<a href="https://overcast.fm/+BtuwfNCg4/2219">TS</a>]
00:37:16 ◼ ► always thought that maybe you guys have like a loose rule that you wanted to [<a href="https://overcast.fm/+BtuwfNCg4/2236">TS</a>]
00:37:19 ◼ ► keep it under two hours we do we we think that in general you know people [<a href="https://overcast.fm/+BtuwfNCg4/2239">TS</a>]
00:37:27 ◼ ► seem on the 145 22 10 kind of range but that's never perfect there is no other [<a href="https://overcast.fm/+BtuwfNCg4/2247">TS</a>]
00:37:34 ◼ ► times when things going to be shorter or longer and in order to get it to the [<a href="https://overcast.fm/+BtuwfNCg4/2254">TS</a>]
00:37:39 ◼ ► length we did we cut a lot of things we were very you know very aggressive on on [<a href="https://overcast.fm/+BtuwfNCg4/2259">TS</a>]
00:37:45 ◼ ► trimming back on yeah well talking I was always thinking more about the power [<a href="https://overcast.fm/+BtuwfNCg4/2265">TS</a>]
00:37:50 ◼ ► feature in iOS nine and how we you know we didn't even show the UI for that or a [<a href="https://overcast.fm/+BtuwfNCg4/2270">TS</a>]
00:37:55 ◼ ► whole bunch of things that are there that actually really nice but we had to [<a href="https://overcast.fm/+BtuwfNCg4/2275">TS</a>]
00:38:00 ◼ ► do and even then you know some people nobody seemed to get up and leaves I [<a href="https://overcast.fm/+BtuwfNCg4/2280">TS</a>]
00:38:06 ◼ ► but I think watch with a lowercase W are you trying to kill me [<a href="https://overcast.fm/+BtuwfNCg4/2286">TS</a>]
00:38:28 ◼ ► give us time we we've been through many find naming things this is an easy one [<a href="https://overcast.fm/+BtuwfNCg4/2308">TS</a>]
00:38:41 ◼ ► to many funny things through the year some very emotional funk some very easy [<a href="https://overcast.fm/+BtuwfNCg4/2321">TS</a>]
00:38:45 ◼ ► and most of the time when all said and done you look back years later people [<a href="https://overcast.fm/+BtuwfNCg4/2325">TS</a>]
00:38:50 ◼ ► say it all made sense together so so so I think we're doing the right thing I'm [<a href="https://overcast.fm/+BtuwfNCg4/2330">TS</a>]
00:38:58 ◼ ► hoping that it like 3G S which was the one where they have a lot of your lower [<a href="https://overcast.fm/+BtuwfNCg4/2338">TS</a>]
00:39:04 ◼ ► case as the 50 in any other case [<a href="https://overcast.fm/+BtuwfNCg4/2344">TS</a>]
00:39:10 ◼ ► they said sometimes amid all things we decide we haven't done the right thing [<a href="https://overcast.fm/+BtuwfNCg4/2350">TS</a>]
00:39:14 ◼ ► and we think we write in your will [<a href="https://overcast.fm/+BtuwfNCg4/2354">TS</a>]
00:39:22 ◼ ► but then it really struck me is in the run-up to the release of the watch and [<a href="https://overcast.fm/+BtuwfNCg4/2362">TS</a>]
00:39:34 ◼ ► ended with the watch is coming and then when it lines I think probably right [<a href="https://overcast.fm/+BtuwfNCg4/2374">TS</a>]
00:39:40 ◼ ► around the time today April 24 the watch is here and I thought that was such a [<a href="https://overcast.fm/+BtuwfNCg4/2380">TS</a>]
00:39:46 ◼ ► great slogan but it also conveys the different position Apple is in now than [<a href="https://overcast.fm/+BtuwfNCg4/2386">TS</a>]
00:39:52 ◼ ► even even 2010 with the iPad in terms of you don't have to say which watch [<a href="https://overcast.fm/+BtuwfNCg4/2392">TS</a>]
00:40:00 ◼ ► thank you for liking the marketing appreciate that [<a href="https://overcast.fm/+BtuwfNCg4/2400">TS</a>]
00:40:04 ◼ ► the I don't think of it that way as is necessary [<a href="https://overcast.fm/+BtuwfNCg4/2404">TS</a>]
00:40:09 ◼ ► different when you look back with iPhone you may remember that we started the [<a href="https://overcast.fm/+BtuwfNCg4/2409">TS</a>]
00:40:14 ◼ ► very first ad for iPhone was a teaser crowd during the Grammys what was your [<a href="https://overcast.fm/+BtuwfNCg4/2414">TS</a>]
00:40:18 ◼ ► shots of people answering the phone and saying hello from famous movies and it [<a href="https://overcast.fm/+BtuwfNCg4/2418">TS</a>]
00:40:22 ◼ ► was great and we don't have to say anything about it everybody knew that's [<a href="https://overcast.fm/+BtuwfNCg4/2422">TS</a>]
00:40:26 ◼ ► because iPhones coming right and so was ok to do something and we have that [<a href="https://overcast.fm/+BtuwfNCg4/2426">TS</a>]
00:40:31 ◼ ► freedom to express it that way so in this case the whole world was [<a href="https://overcast.fm/+BtuwfNCg4/2431">TS</a>]
00:40:35 ◼ ► anticipating the watch they knew about the watch we had introduced last [<a href="https://overcast.fm/+BtuwfNCg4/2435">TS</a>]
00:40:39 ◼ ► September and so we're getting closer [<a href="https://overcast.fm/+BtuwfNCg4/2439">TS</a>]
00:40:42 ◼ ► there had been a billion stories written about it so we didn't have to say much [<a href="https://overcast.fm/+BtuwfNCg4/2442">TS</a>]
00:40:46 ◼ ► more than the watch is coming in and show a lot of the designs and show a lot [<a href="https://overcast.fm/+BtuwfNCg4/2446">TS</a>]
00:40:51 ◼ ► of the interface is one of the great things about the watches the variety of [<a href="https://overcast.fm/+BtuwfNCg4/2451">TS</a>]
00:40:55 ◼ ► choice you have with it and so the the ad got to show that it created some [<a href="https://overcast.fm/+BtuwfNCg4/2455">TS</a>]
00:40:59 ◼ ► energy and some uplifting speech to it to get that sense that they were [<a href="https://overcast.fm/+BtuwfNCg4/2459">TS</a>]
00:41:04 ◼ ► building up to a moment of excitement here to watch is coming in in so I think [<a href="https://overcast.fm/+BtuwfNCg4/2464">TS</a>]
00:41:08 ◼ ► it worked pretty well it alright developer question so watch kid was [<a href="https://overcast.fm/+BtuwfNCg4/2468">TS</a>]
00:41:16 ◼ ► announced last year at the end of the year which I think because it was out [<a href="https://overcast.fm/+BtuwfNCg4/2476">TS</a>]
00:41:22 ◼ ► before way before the watch months before so that developers can get ready [<a href="https://overcast.fm/+BtuwfNCg4/2482">TS</a>]
00:41:26 ◼ ► for it and now here we are six weeks after the watch actually shipped and you [<a href="https://overcast.fm/+BtuwfNCg4/2486">TS</a>]
00:41:31 ◼ ► guys I know it's how it's coming in the fall when it's going to ship but you've [<a href="https://overcast.fm/+BtuwfNCg4/2491">TS</a>]
00:41:35 ◼ ► already spent all day in recessions it WZ learning about native apps on the [<a href="https://overcast.fm/+BtuwfNCg4/2495">TS</a>]
00:41:42 ◼ ► watch do you think was work was doing watch kids first words rather than just [<a href="https://overcast.fm/+BtuwfNCg4/2502">TS</a>]
00:41:49 ◼ ► waiting to go right to native apps [<a href="https://overcast.fm/+BtuwfNCg4/2509">TS</a>]
00:41:54 ◼ ► time will tell and that'll be the judge of it but I think so you know we've been [<a href="https://overcast.fm/+BtuwfNCg4/2514">TS</a>]
00:41:58 ◼ ► through this once before with iPhone and that model we had a year without any [<a href="https://overcast.fm/+BtuwfNCg4/2518">TS</a>]
00:42:03 ◼ ► need about just web apps and then came out with the SDK and and all the API is [<a href="https://overcast.fm/+BtuwfNCg4/2523">TS</a>]
00:42:09 ◼ ► necessary to do a good job at UPS and model works great [<a href="https://overcast.fm/+BtuwfNCg4/2529">TS</a>]
00:42:12 ◼ ► people were frustrated during that time but it worked great and in this case we [<a href="https://overcast.fm/+BtuwfNCg4/2532">TS</a>]
00:42:17 ◼ ► knew we were again need to finish the software at first version now before I [<a href="https://overcast.fm/+BtuwfNCg4/2537">TS</a>]
00:42:21 ◼ ► could solidify the SDK need to do native out and so what do you do in the time [<a href="https://overcast.fm/+BtuwfNCg4/2541">TS</a>]
00:42:27 ◼ ► before that you give developers an opportunity to do something on it you [<a href="https://overcast.fm/+BtuwfNCg4/2547">TS</a>]
00:42:30 ◼ ► could have watched it and and without watch get enough value for certain kinds [<a href="https://overcast.fm/+BtuwfNCg4/2550">TS</a>]
00:42:35 ◼ ► of upset it makes sense anyway the fullness of time even with the full [<a href="https://overcast.fm/+BtuwfNCg4/2555">TS</a>]
00:42:38 ◼ ► native API's and obviously our belief was yeah it would it would help to house [<a href="https://overcast.fm/+BtuwfNCg4/2558">TS</a>]
00:42:42 ◼ ► developers to use watching it from the beginning and there are many cost of [<a href="https://overcast.fm/+BtuwfNCg4/2562">TS</a>]
00:42:47 ◼ ► apps that made the exactly what they want and they don't need to do more than [<a href="https://overcast.fm/+BtuwfNCg4/2567">TS</a>]
00:42:51 ◼ ► that and use the full native version but others well and I think that gave the [<a href="https://overcast.fm/+BtuwfNCg4/2571">TS</a>]
00:42:55 ◼ ► maximum opportunity for developers and so the one other thing we did that I [<a href="https://overcast.fm/+BtuwfNCg4/2575">TS</a>]
00:42:59 ◼ ► think as we talk about the same thing you guys all time we talked about [<a href="https://overcast.fm/+BtuwfNCg4/2579">TS</a>]
00:43:03 ◼ ► internally all the time and we said how people react to that if we watched it [<a href="https://overcast.fm/+BtuwfNCg4/2583">TS</a>]
00:43:08 ◼ ► and then native so if you may recall September we talked about it and last [<a href="https://overcast.fm/+BtuwfNCg4/2588">TS</a>]
00:43:13 ◼ ► year's developer conference we said and we will bring out a native API SDK later [<a href="https://overcast.fm/+BtuwfNCg4/2593">TS</a>]
00:43:19 ◼ ► we wanted people to know that that was coming so no I wouldn't have done this [<a href="https://overcast.fm/+BtuwfNCg4/2599">TS</a>]
00:43:23 ◼ ► if I'd known that we want to make sure that was transparency and openness about [<a href="https://overcast.fm/+BtuwfNCg4/2603">TS</a>]
00:43:35 ◼ ► I think album Music looks amazing I think that the size of the catalog is [<a href="https://overcast.fm/+BtuwfNCg4/2615">TS</a>]
00:43:46 ◼ ► amazing I think it was the phrasing that they're moving the needle in the entire [<a href="https://overcast.fm/+BtuwfNCg4/2626">TS</a>]
00:43:52 ◼ ► music industry I really do I kind of thought the segment in the keynote is a [<a href="https://overcast.fm/+BtuwfNCg4/2632">TS</a>]
00:43:56 ◼ ► little long my big question this is rocketing towards being an old man I [<a href="https://overcast.fm/+BtuwfNCg4/2636">TS</a>]
00:44:09 ◼ ► just don't know I'm very serious question so the basic proposition is $10 [<a href="https://overcast.fm/+BtuwfNCg4/2649">TS</a>]
00:44:17 ◼ ► a month there's a three month to get started you know what it's like to [<a href="https://overcast.fm/+BtuwfNCg4/2657">TS</a>]
00:44:21 ◼ ► eventually but the basic idea for the long term is you pay Apple $10 a month [<a href="https://overcast.fm/+BtuwfNCg4/2661">TS</a>]
00:44:25 ◼ ► and you can listen to a lot of people who want to pay $10 I think it's a great [<a href="https://overcast.fm/+BtuwfNCg4/2665">TS</a>]
00:44:33 ◼ ► deal I really do I mean I think the family deal is a no brainer I really [<a href="https://overcast.fm/+BtuwfNCg4/2673">TS</a>]
00:44:37 ◼ ► think it's a great bargain but I'm an idiot I've been paying for music my home [<a href="https://overcast.fm/+BtuwfNCg4/2677">TS</a>]
00:44:40 ◼ ► I was I was so happy when you came out because I hated because songs did have [<a href="https://overcast.fm/+BtuwfNCg4/2680">TS</a>]
00:44:49 ◼ ► the metadata and it's like you doing all this cleanup work just to get the file [<a href="https://overcast.fm/+BtuwfNCg4/2689">TS</a>]
00:44:53 ◼ ► names right but is there a lot of people are there a lot of people out there who [<a href="https://overcast.fm/+BtuwfNCg4/2693">TS</a>]
00:44:59 ◼ ► are going to pay $10 a month for visitors [<a href="https://overcast.fm/+BtuwfNCg4/2699">TS</a>]
00:45:01 ◼ ► obviously we believe so we think that that once you see the service and start [<a href="https://overcast.fm/+BtuwfNCg4/2701">TS</a>]
00:45:07 ◼ ► to use it you realize the benefits of having a really great girl eating [<a href="https://overcast.fm/+BtuwfNCg4/2707">TS</a>]
00:45:13 ◼ ► curated lists and albums and playlists and things being recommended you when [<a href="https://overcast.fm/+BtuwfNCg4/2713">TS</a>]
00:45:18 ◼ ► every time you see something say it like that don't listen to that I want to play [<a href="https://overcast.fm/+BtuwfNCg4/2718">TS</a>]
00:45:22 ◼ ► this great are used up next time I go on my trip Okumu album I want that and not [<a href="https://overcast.fm/+BtuwfNCg4/2722">TS</a>]
00:45:27 ◼ ► to think about it anymore you just getting it and then you know some people [<a href="https://overcast.fm/+BtuwfNCg4/2727">TS</a>]
00:45:31 ◼ ► think that's all people will do or some of us who are older and older [<a href="https://overcast.fm/+BtuwfNCg4/2731">TS</a>]
00:45:36 ◼ ► there's my favorite artists that I just want to buy it just cuz I do I'm just [<a href="https://overcast.fm/+BtuwfNCg4/2736">TS</a>]
00:45:41 ◼ ► locked in my brain outlay of costs are you saw the iTunes store you can buy the [<a href="https://overcast.fm/+BtuwfNCg4/2741">TS</a>]
00:45:46 ◼ ► you don't have to choose between the two models but once were on this for a while [<a href="https://overcast.fm/+BtuwfNCg4/2746">TS</a>]
00:45:51 ◼ ► and all living and we understand social impact of music that's completely [<a href="https://overcast.fm/+BtuwfNCg4/2751">TS</a>]
00:45:55 ◼ ► available to you I think it's going to change enough especially those that [<a href="https://overcast.fm/+BtuwfNCg4/2755">TS</a>]
00:46:00 ◼ ► impetus coming from the curation and the recommendations that will keep you [<a href="https://overcast.fm/+BtuwfNCg4/2760">TS</a>]
00:46:04 ◼ ► really wanting to do just at all that your library constantly what do you [<a href="https://overcast.fm/+BtuwfNCg4/2764">TS</a>]
00:46:11 ◼ ► think can act is god that's gonna make it succeed where did [<a href="https://overcast.fm/+BtuwfNCg4/2771">TS</a>]
00:46:23 ◼ ► a better name to start it's an opportunity to a bunch of levels it's [<a href="https://overcast.fm/+BtuwfNCg4/2783">TS</a>]
00:46:34 ◼ ► different i think is much more been built from the ground up from an [<a href="https://overcast.fm/+BtuwfNCg4/2794">TS</a>]
00:46:40 ◼ ► artist's perspective of what they like to share with their fans and how do they [<a href="https://overcast.fm/+BtuwfNCg4/2800">TS</a>]
00:46:43 ◼ ► like to communicate and and so far connect the IRS will have a very simple [<a href="https://overcast.fm/+BtuwfNCg4/2803">TS</a>]
00:46:48 ◼ ► ability to create whatever content they want videos audio tracks you know photos [<a href="https://overcast.fm/+BtuwfNCg4/2808">TS</a>]
00:46:55 ◼ ► and lyrics and on and on and the ability to like and say what you care about and [<a href="https://overcast.fm/+BtuwfNCg4/2815">TS</a>]
00:47:01 ◼ ► then instantly also sure to record other social networks you not locked into one [<a href="https://overcast.fm/+BtuwfNCg4/2821">TS</a>]
00:47:05 ◼ ► network and the ability to communicate with with users not a one-way pie and so [<a href="https://overcast.fm/+BtuwfNCg4/2825">TS</a>]
00:47:11 ◼ ► I think that it's a much more interactive environment and the ability [<a href="https://overcast.fm/+BtuwfNCg4/2831">TS</a>]
00:47:14 ◼ ► to share a lot more and we'll see what we think that based on the artists who [<a href="https://overcast.fm/+BtuwfNCg4/2834">TS</a>]
00:47:18 ◼ ► work with us on it that it's it's the kind of environment they want to [<a href="https://overcast.fm/+BtuwfNCg4/2838">TS</a>]
00:47:22 ◼ ► contribute with fans off the record whenever we blow the never meet up [<a href="https://overcast.fm/+BtuwfNCg4/2842">TS</a>]
00:47:35 ◼ ► think we do but he'll be like 20 minutes and will blow the whole thing talking [<a href="https://overcast.fm/+BtuwfNCg4/2855">TS</a>]
00:47:39 ◼ ► about like cameras and James Bond movies and I tried so hard I realized it when [<a href="https://overcast.fm/+BtuwfNCg4/2859">TS</a>]
00:47:46 ◼ ► when I get invited to this and I didn't have time to the one place you can order [<a href="https://overcast.fm/+BtuwfNCg4/2866">TS</a>]
00:47:49 ◼ ► it was going to take two weeks I want to get this specter logo t-shirt to wear [<a href="https://overcast.fm/+BtuwfNCg4/2869">TS</a>]
00:47:53 ◼ ► just for you but I couldn't you nice logo t-shirt but one of the things that [<a href="https://overcast.fm/+BtuwfNCg4/2873">TS</a>]
00:47:59 ◼ ► we both share a passion for photography cameras and you know I get a type thing [<a href="https://overcast.fm/+BtuwfNCg4/2879">TS</a>]
00:48:06 ◼ ► I have been thinking I think it's so clear shot with iPhone marketing [<a href="https://overcast.fm/+BtuwfNCg4/2886">TS</a>]
00:48:14 ◼ ► campaign shows that you guys leave it to Apple has become one of if not the [<a href="https://overcast.fm/+BtuwfNCg4/2894">TS</a>]
00:48:21 ◼ ► leading camera companies in the world [<a href="https://overcast.fm/+BtuwfNCg4/2901">TS</a>]
00:48:24 ◼ ► in the old days being camera enthusiasts you really worried about the lenses you [<a href="https://overcast.fm/+BtuwfNCg4/2904">TS</a>]
00:48:37 ◼ ► know and it still is with the other cameras but with today's era of [<a href="https://overcast.fm/+BtuwfNCg4/2917">TS</a>]
00:48:43 ◼ ► photography it's really about mobility and it's not about lenders and center [<a href="https://overcast.fm/+BtuwfNCg4/2923">TS</a>]
00:48:50 ◼ ► part of it but it's the software that processes the images off the center [<a href="https://overcast.fm/+BtuwfNCg4/2930">TS</a>]
00:48:55 ◼ ► which is why there might be other cameras from other companies that might [<a href="https://overcast.fm/+BtuwfNCg4/2935">TS</a>]
00:48:59 ◼ ► use the same sensors that you guys have a similar ones and the pictures looked [<a href="https://overcast.fm/+BtuwfNCg4/2939">TS</a>]
00:49:04 ◼ ► the same and after that how do you get them on the phone and how do you send [<a href="https://overcast.fm/+BtuwfNCg4/2944">TS</a>]
00:49:10 ◼ ► them to where they're going how do you edit it and drop it and fix the rotation [<a href="https://overcast.fm/+BtuwfNCg4/2950">TS</a>]
00:49:13 ◼ ► and then two years from now how do you get back to that it's this whole circle [<a href="https://overcast.fm/+BtuwfNCg4/2953">TS</a>]
00:49:19 ◼ ► but it's the iPhone but to me I would if I could have one of your absence gonna [<a href="https://overcast.fm/+BtuwfNCg4/2959">TS</a>]
00:49:29 ◼ ► phone app camera I want like gonna have to break [<a href="https://overcast.fm/+BtuwfNCg4/2969">TS</a>]
00:49:34 ◼ ► you do see it the same way I did the camera capabilities of iPhone is for me [<a href="https://overcast.fm/+BtuwfNCg4/2974">TS</a>]
00:49:40 ◼ ► one of the most personally liable an important parts of that has been for [<a href="https://overcast.fm/+BtuwfNCg4/2980">TS</a>]
00:49:45 ◼ ► quite a long time and as you said we both share a passion for prosumer [<a href="https://overcast.fm/+BtuwfNCg4/2985">TS</a>]
00:49:51 ◼ ► photographers no great so I don't know but I love photography on the process I [<a href="https://overcast.fm/+BtuwfNCg4/2991">TS</a>]
00:49:56 ◼ ► love that bod that goes into it I have cameras of all different sizes and kinds [<a href="https://overcast.fm/+BtuwfNCg4/2996">TS</a>]
00:50:01 ◼ ► and photography is really powerful and especially once you have been wheezing [<a href="https://overcast.fm/+BtuwfNCg4/3001">TS</a>]
00:50:05 ◼ ► did you realize how this stuff is for the rest of your life and and and we've [<a href="https://overcast.fm/+BtuwfNCg4/3005">TS</a>]
00:50:11 ◼ ► been putting a lot into it but I will start with the most important adage in [<a href="https://overcast.fm/+BtuwfNCg4/3011">TS</a>]
00:50:15 ◼ ► photography anybody here is a serious photographer knows the the old line and [<a href="https://overcast.fm/+BtuwfNCg4/3015">TS</a>]
00:50:20 ◼ ► it's true it's not the camera it's the photographer right a great picture comes [<a href="https://overcast.fm/+BtuwfNCg4/3020">TS</a>]
00:50:24 ◼ ► from a great photographer not a great camera and and so that aside got that [<a href="https://overcast.fm/+BtuwfNCg4/3024">TS</a>]
00:50:30 ◼ ► done we we've been putting a lot of effort for many years now to building an [<a href="https://overcast.fm/+BtuwfNCg4/3030">TS</a>]
00:50:35 ◼ ► incredible world-class camera team and and working doing custom work on sensors [<a href="https://overcast.fm/+BtuwfNCg4/3035">TS</a>]
00:50:41 ◼ ► building our own custom lenses are building our own Flash technology and [<a href="https://overcast.fm/+BtuwfNCg4/3041">TS</a>]
00:50:46 ◼ ► most importantly the ISP and software that makes it all come together as a [<a href="https://overcast.fm/+BtuwfNCg4/3046">TS</a>]
00:50:51 ◼ ► complete system and the same mentality that goes into why a math is better than [<a href="https://overcast.fm/+BtuwfNCg4/3051">TS</a>]
00:50:55 ◼ ► the PC and wine iPhone is better than some other junky phone goes into the [<a href="https://overcast.fm/+BtuwfNCg4/3055">TS</a>]
00:51:00 ◼ ► goes into the camera that it's a complete system designed together from [<a href="https://overcast.fm/+BtuwfNCg4/3060">TS</a>]
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