The Talk Show

00:00:00 ◼   ► here we are we're recording on Friday June 5th so three days before the BWC [TS]

00:00:06 ◼   ► cannot keno and my guest is mark fuhrman from 9 to 5 Mac same market they would [TS]

00:00:14 ◼   ► have been about a year since I've been on the show [TS]

00:00:17 ◼   ► yeah I think last time was little after the previous WWDC well I couldn't think [TS]

00:00:23 ◼   ► of anybody better to have for the WBC reload show as I would call it then you [TS]

00:00:29 ◼   ► appreciate it [TS]

00:00:31 ◼   ► you had a remarkable run this year MIP well we'll see how it comes on Monday [TS]

00:00:36 ◼   ► but it looks like you have scored an enormous number of scoops thanks I [TS]

00:00:43 ◼   ► appreciate it [TS]

00:00:44 ◼   ► people who don't want christmas foil should probably just stopped listening [TS]

00:00:46 ◼   ► now [TS]

00:00:47 ◼   ► yeah I agree on that one [TS]

00:00:50 ◼   ► are you the type of kid who who hunted through the house for Christmas presents [TS]

00:00:55 ◼   ► I'm Jewish so well right now we have Passover and the tradition is to hide [TS]

00:01:06 ◼   ► the moths somewhere in the house and are always be the one to find it when I was [TS]

00:01:10 ◼   ► growing up so yeah pretty much yeah but he's supposed to hide your supposed to [TS]

00:01:16 ◼   ► find that right what about like like birthday presence [TS]

00:01:20 ◼   ► yeah maybe I'll go digging sometimes for those I don't really remember but I get [TS]

00:01:25 ◼   ► your point I remember twice doing it and i think is that I founded the same place [TS]

00:01:32 ◼   ► both times one time I found [TS]

00:01:34 ◼   ► brand new dirt bike bicycle in the basement there is like the back of my [TS]

00:01:42 ◼   ► from my parents basement there's a little extra room behind the door and I [TS]

00:01:47 ◼   ► wasn't even looking for presence I just don't know what I was just bored and [TS]

00:01:52 ◼   ► looking around the basement and went in there and there is this awesome brand [TS]

00:01:55 ◼   ► new shiny chrome dirt bike with red trim and red tires and I was so naive and [TS]

00:02:03 ◼   ► this was a couple of weeks before my birthday and I'm so naive I didn't think [TS]

00:02:09 ◼   ► holy shit they got me a dirt bike for my birthday I thought why is there [TS]

00:02:13 ◼   ► definitely held at the time I was probably around like 10 or 11 and then [TS]

00:02:24 ◼   ► and then I knew though that's the room looking at Christmas I went in there [TS]

00:02:29 ◼   ► looked around and I saw that I was getting the Millennium Falcon the big a [TS]

00:02:32 ◼   ► scanner Millennium Falcon toy and then on this is true I honestly thought you [TS]

00:02:39 ◼   ► know what I'm gonna stop looking for Christmas presence is now I feel [TS]

00:02:42 ◼   ► terrible yeah I know what you mean a little different with that stuff i mean [TS]

00:02:50 ◼   ► there's a lot of people who all these stories coming through the Iraq war you [TS]

00:02:55 ◼   ► publishing this this is a lot of information you're ruining [TS]

00:02:58 ◼   ► the key no I don't look at it that way at all there's movie spoilers [TS]

00:03:04 ◼   ► you know people hunting for their birthday gifts you don't have to read [TS]

00:03:06 ◼   ► the stuff but just doing my job as a reporter think what people are a little [TS]

00:03:10 ◼   ► angry about is that yours so accurate yeah maybe a little bit we'll see I have [TS]

00:03:17 ◼   ► said I was on just oppose keys tomorrow do tomorrow podcast earlier this week [TS]

00:03:24 ◼   ► and then last week with Rene Ritchie here on my show but both times you came [TS]

00:03:28 ◼   ► up just in the [TS]

00:03:30 ◼   ► I don't see how you can come up if you're going to start saying what do you [TS]

00:03:34 ◼   ► expect for WBC but I mean that sincerely I i've been reading you know Apple rumor [TS]

00:03:41 ◼   ► website ever since Apple rumor website started and I might even say 95 back is [TS]

00:03:46 ◼   ► more than a rumor website but the type of sites that published you know [TS]

00:03:51 ◼   ► ostensibly hopefully informed well sourced information about upcoming Apple [TS]

00:03:59 ◼   ► stuff that is not you know not intended to be public information I've been [TS]

00:04:03 ◼   ► following it since since they existed at least one like 20 years in the mid [TS]

00:04:07 ◼   ► nineties when the web first came up and I remember in the early days nobody was [TS]

00:04:13 ◼   ► accurate word every site that existed at that time that was like focused on [TS]

00:04:18 ◼   ► rumors I think there was like Mac OS rumors I always used to getting confused [TS]

00:04:24 ◼   ► with with now the longstanding website MacRumors right there was like Mac OS [TS]

00:04:29 ◼   ► rumors there were a couple and their track records were atrocious you know it [TS]

00:04:38 ◼   ► I didn't have the name clam chowder yet from from a good friend [TS]

00:04:42 ◼   ► friends of panic data cable sasser and Steven Frank but I've always been [TS]

00:04:46 ◼   ► obsessed with the notion behind it which is why does nobody keep track of this [TS]

00:04:50 ◼   ► crap and and just remember that these this everybody is all excited about this [TS]

00:04:56 ◼   ► site you know that is reporting something something about you know at [TS]

00:05:00 ◼   ► the time you know like Mac OS 8.1 or something like that when these were the [TS]

00:05:04 ◼   ► same clowns who a year ago said this that and the other thing none of which [TS]

00:05:07 ◼   ► panned out right and in that time there have been others who had better records [TS]

00:05:11 ◼   ► I've dabbled my toes in it in my own way but in my opinion nobody has had a run [TS]

00:05:20 ◼   ► like you've had the last two years with in terms of accuracy [TS]

00:05:23 ◼   ► I appreciate that so so they wanted to ask you about your run last year before [TS]

00:05:28 ◼   ► the wall came out you had some quite lying about something next month in [TS]

00:05:33 ◼   ► September when everyone was expecting the watch to come out in October of last [TS]

00:05:38 ◼   ► fall [TS]

00:05:38 ◼   ► did you make a mistake there and you have to get it right or was it like a [TS]

00:05:42 ◼   ► true like coy I know it's coming out in September thing that's the question mark [TS]

00:05:50 ◼   ► we want the truth here I did I didn't know and you know here's the thing is [TS]

00:06:01 ◼   ► the reason that I don't even I do less and less of that now than ever before as [TS]

00:06:06 ◼   ► I found that it makes me unhappy in life unsettled [TS]

00:06:13 ◼   ► because these things can change but at the time that it wrote that I happen to [TS]

00:06:20 ◼   ► know that the watch was planned for September but not as probably sometime [TS]

00:06:25 ◼   ► in August 2010 and I don't remember that it was sort of you know got picked up by [TS]

00:06:30 ◼   ► text me and all this stuff I did now that was the plan and I you know but it [TS]

00:06:40 ◼   ► could change you know differently I could have been wrong which is why I [TS]

00:06:44 ◼   ► didn't want to put it in your country terms what I knew was I knew that they [TS]

00:06:48 ◼   ► had the bigger venue booked for September and I just vague and just not [TS]

00:06:56 ◼   ► first it was very very distant but just so you know I put it all together and it [TS]

00:07:01 ◼   ► was very clear that was September not October I think that counts he had it as [TS]

00:07:08 ◼   ► October well yeah but when he said October that was like six months before [TS]

00:07:15 ◼   ► the phone between two months things can change so right well you know what [TS]

00:07:20 ◼   ► you're talking about for sure oh absolutely [TS]

00:07:23 ◼   ► is Roxon [TS]

00:07:25 ◼   ► so where do we start I mean there's actually a lot of stuff that has come [TS]

00:07:31 ◼   ► out today I mean this is always the case before the so there's two of the things [TS]

00:07:38 ◼   ► that are that are today that I saw and if you saw these so business week for [TS]

00:07:44 ◼   ► bloomberg business and in what they're calling it this week [TS]

00:07:46 ◼   ► Lucas Sean Tim Higgins have a report that Apple as of today Friday June 5th [TS]

00:07:54 ◼   ► is still pushing to complete the music deals before Monday that they don't have [TS]

00:07:59 ◼   ► all the music labels on board for the I don't even see how it's a secret anymore [TS]

00:08:08 ◼   ► that they're going to go out with the updated streaming service [TS]

00:08:12 ◼   ► yeah they've always been a sort of eleventh hour with those details I know [TS]

00:08:17 ◼   ► you love that word even with like the book deals backing pad and the newsstand [TS]

00:08:22 ◼   ► stuff [TS]

00:08:23 ◼   ► few years so I think this is typical Apple every year or whenever they do a [TS]

00:08:27 ◼   ► big media launch we see stories that say hey you know Apple still working on [TS]

00:08:31 ◼   ► those deals faxing over some paperwork so this is not terribly surprising [TS]

00:08:35 ◼   ► meanwhile a DQ is courtside at the Warriors game vs who are you rooting for [TS]

00:08:41 ◼   ► you know what I used to be a huge basketball fan and I kind of fell out [TS]

00:08:48 ◼   ► with the NBA and I've kind of been getting back into it specially this year [TS]

00:08:53 ◼   ► I felt like the playoffs this year have been terribly exciting so yeah [TS]

00:08:56 ◼   ► absolutely john told the Warriors I I like the way they play but I have to say [TS]

00:09:01 ◼   ► I like I do like the comeback story with with James going back to Cleveland and [TS]

00:09:07 ◼   ► making them an instant contender I think I think it's two good teams and I like [TS]

00:09:12 ◼   ► the way both teams play I happen to really really like the office that the [TS]

00:09:17 ◼   ► Warriors play though I really like that penetrate and dish back out style of [TS]

00:09:23 ◼   ► play [TS]

00:09:24 ◼   ► right i mean they're both fantastic teams I'm agree with you on the comeback [TS]

00:09:27 ◼   ► story with LeBron basically carrying the team through the eastern self but I'm [TS]

00:09:31 ◼   ► honestly not a fan of the whole Stefan curry leaves office in play on the [TS]

00:09:35 ◼   ► Warriors too flashy but he takes that twenty five foot three pointer and then [TS]

00:09:39 ◼   ► turns around before it's going in the basket like that's pretty pumped this I [TS]

00:09:46 ◼   ► don't know I like the same about that I use to me I feel like if I had actually [TS]

00:09:51 ◼   ► been a good player the player that I could have dreamed of being would have [TS]

00:09:55 ◼   ► been like curry yeah he could've been in the NBA instead of writing during prob [TS]

00:09:59 ◼   ► yeah sorta Reggie Miller smile when you say yeah yeah yeah bit regime similar [TS]

00:10:05 ◼   ► similar build you know dead dead dead shooter from you know incredible [TS]

00:10:11 ◼   ► distance anywhere but anyway as a great picture that's been circulating eap [TS]

00:10:18 ◼   ► today of any sort of cheering [TS]

00:10:22 ◼   ► cheering LaBrocca hun from courtside yeah this is why the deals are done yet [TS]

00:10:29 ◼   ► your proof to what are you ready queue is that as a basketball fan is a Duke [TS]

00:10:34 ◼   ► fan and a warrior season ticket holders so his college already won the college [TS]

00:10:39 ◼   ► championship and and his pro team is one game up in the finals yeah yeah well [TS]

00:10:47 ◼   ► we'll see how that works out over the next couple weeks I still think LeBron [TS]

00:10:51 ◼   ► is a come back and tell you that's the thing about the NBA Finals is that where [TS]

00:10:55 ◼   ► you know the team with the greatest with it you know it sounds stupid but it's [TS]

00:11:00 ◼   ► the one sport where I think it's true we're when it comes to the finals the [TS]

00:11:05 ◼   ► team that if there's two teams with like a Hall of Fame type player I would even [TS]

00:11:09 ◼   ► say that carries a whole event I player it's too early but you know if he [TS]

00:11:13 ◼   ► continues where he is it will be [TS]

00:11:15 ◼   ► but with the greatest of the greater of the two all-stars stars usually wins [TS]

00:11:21 ◼   ► regardless of the other peripheral players on the team [TS]

00:11:25 ◼   ► yeah I mean like Jordan teams were the perfect example I mean pippen was great [TS]

00:11:31 ◼   ► and what was his name is crazy right running with a credible force to be [TS]

00:11:39 ◼   ► reckoned with but the truth is you know Jordan when it came down to it could [TS]

00:11:44 ◼   ► carry the team on his back [TS]

00:11:46 ◼   ► yeah same thing with Kobe yeah absolutely yeah like the Kobe teams [TS]

00:11:53 ◼   ► without Shaq right I love Kobe Kobe fan but now he had that ability there's [TS]

00:11:59 ◼   ► that's the weird day and you you know maybe the quarterback in football is the [TS]

00:12:02 ◼   ► closest you can get but the idea of keep it within a handful of points 23 minutes [TS]

00:12:11 ◼   ► to play and then let let him take over whoever you know that maybe yeah and [TS]

00:12:17 ◼   ► came over so I don't think he's gonna go to the Sunday night game I can tell you [TS]

00:12:24 ◼   ► that I would question I'm gonna watch out for that that's the thing you know [TS]

00:12:29 ◼   ► my understanding and Apple you know one of the things that they've always been [TS]

00:12:32 ◼   ► pretty secretive about if I told you about is there [TS]

00:12:38 ◼   ► the process that they go through to rehearse keynote you know they just [TS]

00:12:42 ◼   ► don't talk about it you know they go through the weekend although there there [TS]

00:12:46 ◼   ► right now will be there this weekend [TS]

00:12:47 ◼   ► definitely goes through the weekend but I've heard stories that there have been [TS]

00:12:52 ◼   ► times where it goes almost surprisingly late Sunday night given that you know [TS]

00:12:59 ◼   ► you know that it's going to be on stage and i wanna look trash you know ten [TS]

00:13:05 ◼   ► o'clock Monday morning rain right shows up in his warriors Jersey or not you [TS]

00:13:12 ◼   ► know well and I expect that and he would have a major role in it because the way [TS]

00:13:18 ◼   ► that Apple does keynote is whoever is I don't know if it's quite did you know [TS]

00:13:24 ◼   ► that internal lingo DRI but whoever the executive is who's in charge of whatever [TS]

00:13:29 ◼   ► it is that being he noted is the one who presented and if [TS]

00:13:34 ◼   ► yeah absolutely it seems like there might be a big chunk of the keynote that [TS]

00:13:38 ◼   ► gonna be in any Q's domain like what with the indicators that Apple music [TS]

00:13:44 ◼   ► right hand well I guess if if it's true that Apple TV isn't making a cut [TS]

00:13:52 ◼   ► yeah I think that there's three reports on it [TS]

00:13:56 ◼   ► 3 reputable sites and just in the days before the key now so I think that [TS]

00:14:01 ◼   ► that's probably right that they they cut it out I didn't see 300 Brian next [TS]

00:14:05 ◼   ► chance at the New York Times said no new Apple TV hardware will let us catch [TS]

00:14:11 ◼   ► council must be ready and then recovered as well as a matter of minutes I did not [TS]

00:14:17 ◼   ► see that [TS]

00:14:18 ◼   ► for that that's really telling them I'm surprised you didn't have any take on [TS]

00:14:23 ◼   ► change report saying that they cut it out in mid-may what do you think about [TS]

00:14:30 ◼   ► that sounds it's unusual I think but it sounds about right [TS]

00:14:38 ◼   ► given what I had heard blasts I've heard is it was set for WBC but I haven't [TS]

00:14:44 ◼   ► heard any likewise I even spoke to someone very reliable after this report [TS]

00:14:49 ◼   ► came out who said that the SDKs and all that they're preparing for Monday still [TS]

00:14:54 ◼   ► has or has it that they still had all the TV kids started intertwined in there [TS]

00:15:00 ◼   ► so when developers bullet thing apart don't be surprised to see some [TS]

00:15:04 ◼   ► references to that on Monday afternoon or whenever people get their hands on it [TS]

00:15:09 ◼   ► explain that to me though what do you mean by the so besides the Apple TV [TS]

00:15:12 ◼   ► hardware they're gonna have they were planning an AppleTV SDK developers could [TS]

00:15:18 ◼   ► write you know apps for it they control from an iPhone about new controller but [TS]

00:15:24 ◼   ► now that you know they're pushing back the hardware it seems likely that a prob [TS]

00:15:28 ◼   ► gonna push back the SDK as well so what I heard was in charge of the spin like a [TS]

00:15:33 ◼   ► late decision that the SDK still has the tools for developing the AppleTV [TS]

00:15:39 ◼   ► accident [TS]

00:15:40 ◼   ► STK variety West nine that they're good I see what you mean I was not I got to [TS]

00:15:45 ◼   ► go right so now I assume or could be assume that they're scrambling to remove [TS]

00:15:49 ◼   ► that functionality from the built or releasing an older built without it so [TS]

00:15:54 ◼   ► or just they just say screw it and let everybody River Department afternoon and [TS]

00:15:59 ◼   ► so be it yeah because they know that mean there's no you know when everyone [TS]

00:16:05 ◼   ► knows something is left behind an SDK and it seems pretty clear to mistake [TS]

00:16:10 ◼   ► something like this would not be a mistake something like this would be [TS]

00:16:13 ◼   ► what we gonna do right back in the day when I first got my start writing they [TS]

00:16:18 ◼   ► would leave stuff back all the time I remember with the iPad 2 every speck [TS]

00:16:23 ◼   ► wallpapers everything was all right and left to the SDK but they've gotten [TS]

00:16:27 ◼   ► better over the years the last big leaguer remember was the fingerprint [TS]

00:16:31 ◼   ► sensor in the iOS SDK but even that was pretty good in everyone around some like [TS]

00:16:38 ◼   ► icons or something like that right right yeah I can show something so why I [TS]

00:16:47 ◼   ► didn't read patch kinder now I missed it but what's the what impact Caskey say [TS]

00:16:53 ◼   ► about why there's no Apple TV hardware I remember exactly what he said something [TS]

00:17:00 ◼   ► along the lines of it not being ready for prime time or something like that [TS]

00:17:04 ◼   ► yeah I think that there were some people who were speculating that it was because [TS]

00:17:09 ◼   ► the TV service you know with this idea that they're going to have you paid $20 [TS]

00:17:15 ◼   ► a month or I made the number up but you pay a month apple and then you get a [TS]

00:17:20 ◼   ► package of 20 or 30 cable channel's content yeah I don't think that's the [TS]

00:17:27 ◼   ► case at all I think the plan all along was to announce the hardware apps STK in [TS]

00:17:32 ◼   ► June release it soon after the keynote and then introduce the TV service and [TS]

00:17:37 ◼   ► say hey you're gonna get the harder now and then the service will come with the [TS]

00:17:41 ◼   ► software update in the fall and that was always the plan in the meantime you can [TS]

00:17:46 ◼   ► still get all of the iTunes content you already can you can buy episodes by the [TS]

00:17:51 ◼   ► episode you can rent and buy movies you know all the content you already know [TS]

00:17:55 ◼   ► and love on Apple TV is already there [TS]

00:17:57 ◼   ► exactly and for their marketing scheme that would be an amazing tour of the [TS]

00:18:02 ◼   ► Apple to have it come out n roll out soon and get all the exposure once again [TS]

00:18:06 ◼   ► when the new services ready in the fall [TS]

00:18:08 ◼   ► yeah so I don't think the two are connected in terms of the WWDC [TS]

00:18:12 ◼   ► announcement being pushed back I am I i I suspect the same thing I have to say I [TS]

00:18:19 ◼   ► and I'm not being coy I really dunno nothing I'm as surprised by this is [TS]

00:18:23 ◼   ► anybody cuz I had heard just you know the little things and that you know for [TS]

00:18:27 ◼   ► months I heard that Apple TV hardware was was on pace for WBC along with the [TS]

00:18:32 ◼   ► SDK etc I think though just my spidey sense about the company is that if [TS]

00:18:40 ◼   ► they're not announcing it on Monday that means it's not ready [TS]

00:18:43 ◼   ► rate right I agree because I think that they probably wanted to ship it just a [TS]

00:18:48 ◼   ► few weeks or a few months after the WTC keno and they're probably not able to [TS]

00:18:53 ◼   ► hit that anymore so they want to just push back the announcement and they feel [TS]

00:18:57 ◼   ► like they way to the fall to announce it they can release the hardware like a [TS]

00:19:00 ◼   ► week and a half liter with iPhones have plenty of quality ready to go [TS]

00:19:04 ◼   ► yeah yeah and it might be the sort of thing where you know just loosely [TS]

00:19:10 ◼   ► speaking I I have a sense that I mean iPhone is still a huge deal for the [TS]

00:19:17 ◼   ► company is the biggest deal financially by introducing new iPhones is harder and [TS]

00:19:22 ◼   ► harder to make a big deal out of because it's a well-known product and so just [TS]

00:19:28 ◼   ► like my example like I've said about last year so again the two most popular [TS]

00:19:33 ◼   ► iPhones it if ever introduced you know best-selling have propelled the company [TS]

00:19:37 ◼   ► to new heights but there wasn't that much to say about them they were self [TS]

00:19:43 ◼   ► explanatory it's the iPhone you know and love except now it's dinner and its [TS]

00:19:47 ◼   ► bigger or really bigger and it has an uncomfortable Cameron oven [TS]

00:19:54 ◼   ► yeah they hit in the marketing show earlier so thats why I think that they [TS]

00:20:01 ◼   ► wanted to [TS]

00:20:02 ◼   ► parrot with the watch introduction and the fact that they could throw in Apple [TS]

00:20:07 ◼   ► pay in between them as an introduction is icing on the cake is then that way [TS]

00:20:12 ◼   ► they can hold their biggest event of the year at least the biggest and alignment [TS]

00:20:15 ◼   ► if you don't want to be too easy and have big things to announce other than [TS]

00:20:20 ◼   ► just the iPhone because it's really really hard to see why I think it was [TS]

00:20:24 ◼   ► you know however long shoulder was up there talking about the iPhones I think [TS]

00:20:27 ◼   ► it would really really would've been hard for him to go much longer just [TS]

00:20:31 ◼   ► because there's not that much more to say I agree there this fall probably [TS]

00:20:35 ◼   ► like you said it probably will probably double up on the iPhone and TV September [TS]

00:20:40 ◼   ► maybe have a big iPad event in October with the new air many in the bigger ones [TS]

00:20:45 ◼   ► approach that's right yeah and whatever other others but I guess smaller event [TS]

00:20:49 ◼   ► may be on campus again but I'd expect big event September we are skipping WABC [TS]

00:20:54 ◼   ► in talking about September but that's what I would do but and I think you know [TS]

00:20:59 ◼   ► if they're thinking hey this offer is not ready y release it now the only [TS]

00:21:02 ◼   ► reason to do it would be so that they could have whatever they gonna call it [TS]

00:21:07 ◼   ► TV kit whatever you know it's called TV kids sessions at WWDC but if they [TS]

00:21:12 ◼   ► introduce a new W new developer API outside WWDC in the fall so be it you [TS]

00:21:19 ◼   ► know I mean they've done that before I mean they did that with the original [TS]

00:21:23 ◼   ► iPad right then right as the iPad and said you've got you know four weeks [TS]

00:21:28 ◼   ► update your apps to run on it go right and I would be surprised at some big [TS]

00:21:33 ◼   ► major a partner's maybe get the SDK see the two then maybe July August late [TS]

00:21:38 ◼   ► summer time frame at a time so I do think I think the writing's on the wall [TS]

00:21:43 ◼   ► the TV is out right now let me take a break and thank the first sponsor this [TS]

00:21:50 ◼   ► this episode I haven't been here as a sponsor for all but they were used to be [TS]

00:21:54 ◼   ► and I'm delighted to have them back at our good friends at harvest harvest is a [TS]

00:22:01 ◼   ► beautiful well-designed business tool for tracking time spent on client [TS]

00:22:06 ◼   ► projects started I believe I could be wrong but my recollection is a harvest [TS]

00:22:12 ◼   ► started specifically as a proud as a product for designers tracking time and [TS]

00:22:16 ◼   ► then they've expanded it to be sort of a general-purpose time tracking tool for [TS]

00:22:20 ◼   ► anybody with a job where you wanna track time but to me the best part is that [TS]

00:22:25 ◼   ► because they started with these designer focus routes it really is beautiful it [TS]

00:22:29 ◼   ► is a really really good looking happened system so that it's and it's really [TS]

00:22:35 ◼   ► really focused on being as simple as possible so that it is easy and you [TS]

00:22:41 ◼   ► don't think about it just gets are you just start a timer from anywhere from [TS]

00:22:44 ◼   ► your web browser from a desktop or mobile device they've got apps for [TS]

00:22:48 ◼   ► everything and you just start a timer say what you're working on and then when [TS]

00:22:53 ◼   ► you're done you had stopped and all your time is accounted for so no matter where [TS]

00:22:57 ◼   ► you find yourself working you know your desktop or even got a big 5 KK Sinha my [TS]

00:23:03 ◼   ► Mac or in a coffee shop we're on different device you can still use the [TS]

00:23:08 ◼   ► same system to track all of your time and it's really really focused on just [TS]

00:23:12 ◼   ► making it easy then after you've done all the work you're tracked hours appear [TS]

00:23:17 ◼   ► in visual time reports designed to keep your projects on time and within budget [TS]

00:23:22 ◼   ► and you can account for all your time your projects are all separated the way [TS]

00:23:27 ◼   ► you want them to be and then it's easy to users reports to see which of your [TS]

00:23:33 ◼   ► clients and projects are making the most money and which are the ones that are [TS]

00:23:37 ◼   ► costing to really helps you to be a more efficient consultant [TS]

00:23:43 ◼   ► whatever you want to call it whatever you're doing you're tracking your time [TS]

00:23:46 ◼   ► with you can also even create invoices with your billable hours right from [TS]

00:23:52 ◼   ► harvest so you can track your time report your time and then even invoice [TS]

00:23:57 ◼   ► so it all from the same system so here we go to find out more go to get harvest [TS]

00:24:01 ◼   ► dot com get harvest dot com and use this coupon code the talk show all one word [TS]

00:24:08 ◼   ► and you'll get a 30 day free trial and you'll save 50% on your first month so [TS]

00:24:15 ◼   ► use the code the talk-show 30 day free trial 50% off your first month right [TS]

00:24:21 ◼   ► well we got next week [TS]

00:24:24 ◼   ► obvious stuff to hear the stuff that's no surprise just in broad strokes new [TS]

00:24:29 ◼   ► version of iOS can be called I was nine and a new version of OS 10 10.0 [TS]

00:24:36 ◼   ► so what's the OS 10 a.m. you got last year you know what's your take this year [TS]

00:24:40 ◼   ► you know what so in the spirit of openness I will tell you [TS]

00:24:46 ◼   ► yosemite was a complete guess on my part [TS]

00:24:49 ◼   ► honest-to-god nobody's snow buddy from Apple nobody ever said I think it's [TS]

00:24:54 ◼   ► called you say it did make a lot of sense well my thought was Mavericks gave [TS]

00:25:00 ◼   ► away that they're the type of place they're looking for like a nature you [TS]

00:25:05 ◼   ► know big scenic type thing I knew that it was going to be the the version that [TS]

00:25:10 ◼   ► has the big you I overall which at least you know in marketing terms means it's a [TS]

00:25:17 ◼   ► big update as it looks down and so you're somebody to me was the it's the [TS]

00:25:23 ◼   ► big obvious one sort of like with the cat names the way that like lion was a [TS]

00:25:28 ◼   ► big one that they were waiting for tire was you know tiger and lion where the [TS]

00:25:31 ◼   ► two big ones so I just guessed yosemite I have no idea this year because I [TS]

00:25:38 ◼   ► really am not familiar with [TS]

00:25:40 ◼   ► with california Natural Park system error or be just so I know guess this [TS]

00:25:46 ◼   ► year [TS]

00:25:47 ◼   ► ok you again sir maybe big server or sea el cap that's like a part of Yosemite [TS]

00:25:56 ◼   ► right to cut up the geography either think it is great and so this update [TS]

00:26:03 ◼   ► from what I'm hearing is not going to be a huge update functionality wise or user [TS]

00:26:09 ◼   ► interface wise so maybe going with the last NL caps kind of like build off that [TS]

00:26:14 ◼   ► you're somebody named could make sense that's a good guess I've heard the same [TS]

00:26:18 ◼   ► thing and it's not just I know you've reported this but I i've heard and [TS]

00:26:22 ◼   ► especially in which we talked to be tied together but I think you've i dont wanna [TS]

00:26:30 ◼   ► I don't want to put words in my mouth but I think you've reported that in both [TS]

00:26:34 ◼   ► cases with both OS's there's more of an emphasis on cleaning up the edge cases [TS]

00:26:42 ◼   ► in the details and bug fixes and refinements you know not quite as as [TS]

00:26:47 ◼   ► drastic maybe as Snow Leopard was but that sort of OS update but I think it's [TS]

00:26:52 ◼   ► from what I've heard that's more the case with OS 10 then with iOS yep I [TS]

00:26:59 ◼   ► heard the exact same thing so on iOS it's kind of like a meeting in the [TS]

00:27:03 ◼   ► middle maybe with a snow leopard and like a standard and you upgrade so [TS]

00:27:08 ◼   ► they're really focusing on making sure it works well as a QA processes and [TS]

00:27:13 ◼   ► performance and efficiency wise but also adding new features but on OS 10 only [TS]

00:27:19 ◼   ► new user facing new feature I've heard about is control center [TS]

00:27:23 ◼   ► interesting I i dont I actually don't know anything I don't know anything [TS]

00:27:30 ◼   ► about control center because you and there's like a lot of little things like [TS]

00:27:36 ◼   ► we talked about San Francisco for the phone as well [TS]

00:27:42 ◼   ► ok and I have spoken to people who've seen it on I was not I don't know if [TS]

00:27:47 ◼   ► anybody has seen a no 10 [TS]

00:27:50 ◼   ► mean I mean she forced me to this too but it's not the exact same San [TS]

00:27:54 ◼   ► Francisco as on the album watching kind of a little bit more curved yeah maybe [TS]

00:27:59 ◼   ► like the activity is on the iPhone right now [TS]

00:28:02 ◼   ► well I don't know the details of exactly what changes they made but I am [TS]

00:28:06 ◼   ► absolutely positively convinced that it's not the same digitized version that [TS]

00:28:12 ◼   ► I know why because if you ran that hack that came out last year that let you I [TS]

00:28:20 ◼   ► didn't I don't think that anybody I don't know I don't have a jailbroken [TS]

00:28:22 ◼   ► device so contrite but I know I know s10 there is a thing on github you download [TS]

00:28:27 ◼   ► the version of the fired from Apple with the developer can you run a little [TS]

00:28:31 ◼   ► script and it makes a version of the front that if you put it in system [TS]

00:28:35 ◼   ► library fines when you reboot your Mac it'll use that instead of the system's [TS]

00:28:40 ◼   ► version of Helvetica Neue and it looked bad but it didn't look right you can [TS]

00:28:47 ◼   ► have shifted off a little bit is screwed with the menu bar so easy just in terms [TS]

00:28:53 ◼   ► of being like a person who super finicky and about typography it just didn't have [TS]

00:29:01 ◼   ► the right to it like just a few love it then I think of it there's no real way [TS]

00:29:06 ◼   ► to put into words and I think the reason why is that the version of San Francisco [TS]

00:29:10 ◼   ► that Apple crafted for the watch is shockingly designed to look best at the [TS]

00:29:18 ◼   ► tiny little sizes that you see it on the watch surprising right which our way [TS]

00:29:24 ◼   ► smaller then then the sixteen point that you see in the menu bar on the Mac so [TS]

00:29:31 ◼   ► there you know it's just like a lot of modern-day digital funds it's you know [TS]

00:29:36 ◼   ► different optical sizes have different kerning in different details to certain [TS]

00:29:40 ◼   ► that the cliffs and I think he took the promise in earlier podcast interviews [TS]

00:29:45 ◼   ► with Dan Frommer something incredible he said i think is your Gmail [TS]

00:29:49 ◼   ► that there may be partially doing this because they want to own the whole [TS]

00:29:52 ◼   ► experience have to license so far from other providers well they're still gonna [TS]

00:29:58 ◼   ► have that funds they still have to license it there's no way they're [TS]

00:30:00 ◼   ► getting rid of Helvetica but this way they have a look that can't be copied ok [TS]

00:30:06 ◼   ► so like HTC has used Helvetica Neue four years in like their custom skin for [TS]

00:30:14 ◼   ► Android you know and honestly it makes their you know like their lock screen [TS]

00:30:20 ◼   ► look a lot better than the other Android devices [TS]

00:30:23 ◼   ► yeah absolutely it's a good father that this will put like similarity across [TS]

00:30:27 ◼   ► samples platforms it's good marketing wise you know they did the whole [TS]

00:30:31 ◼   ► remember the OS 13 2007 and last year for the Mac I think changing up the [TS]

00:30:37 ◼   ► phone a little bit keeps everything fresh yeah and I think that you know [TS]

00:30:42 ◼   ► there's been other people have written about it in detail but its almost hard [TS]

00:30:51 ◼   ► to talk about it because it's so to ubiquitous fun but it's not that [TS]

00:30:56 ◼   ► perfectly suited as a UI font and I you user interface front has two meaning the [TS]

00:31:02 ◼   ► fight for things like the labels on buttons the menus [TS]

00:31:06 ◼   ► you know the the chrome of the OS as opposed to the content within it just [TS]

00:31:12 ◼   ► not that great for it it's not really a great fun sure that it's not bad and it [TS]

00:31:18 ◼   ► looks better on retina screens then Lucida Grande did but San Francisco it's [TS]

00:31:25 ◼   ► sort of like being a little bit more industrial and a little bit more sturdy [TS]

00:31:29 ◼   ► where it's you wouldn't want to read long passages [TS]

00:31:31 ◼   ► I'm suspecting for example like when you open mail your still gonna see the [TS]

00:31:38 ◼   ► content of your messages in Helvetica Neue it's the labels and the chroma the [TS]

00:31:43 ◼   ► OS that'll be San Francisco I could be wrong maybe they'll really maybe they'll [TS]

00:31:47 ◼   ► go to San Francisco for content as well although I I'd be really surprised if [TS]

00:31:51 ◼   ► they did that [TS]

00:31:51 ◼   ► Mac could be interesting to see if third-party developers come out with [TS]

00:31:55 ◼   ► lots of updates to sports San Francisco now lake there are all sorts of [TS]

00:31:59 ◼   ► residence play in touch I D API updates over the years whenever the hell you [TS]

00:32:04 ◼   ► should it should just happen automatically because what they should [TS]

00:32:07 ◼   ► be doing in the user interface is not specify a bargain oil but specifying [TS]

00:32:11 ◼   ► system right [TS]

00:32:13 ◼   ► developers do that right actually the custom graphics ones now but I've heard [TS]

00:32:19 ◼   ► I've heard the same thing yes so tell me in what you know about control center [TS]

00:32:24 ◼   ► for August 10th so before yosemite came out they were like the internal built [TS]

00:32:29 ◼   ► throughout employees if you swiped on the left side your truck that the exact [TS]

00:32:33 ◼   ► opposite open on education center control center would come out and it [TS]

00:32:37 ◼   ► would actually moved some of the menu bar to the side so the about this Mac [TS]

00:32:41 ◼   ► wifi controls volume controls I think some battery indicator things to access [TS]

00:32:49 ◼   ► system preferences more quickly [TS]

00:32:51 ◼   ► brightness music controls similar to how it is on iOS Bluetooth maybe those [TS]

00:32:58 ◼   ► replicate the menu bar but not remove the menu bar so you can access it on [TS]

00:33:02 ◼   ► either side or maybe they'll just will ship with control center altogether but [TS]

00:33:06 ◼   ► it's basically what you'd think it would be [TS]

00:33:09 ◼   ► yeah I think that part of it is we're whenever Apple comes up with something [TS]

00:33:14 ◼   ► new it always helps me to think just take a big step back and just think well [TS]

00:33:19 ◼   ► why and I the one thing I could think of when I read that is all these tiny [TS]

00:33:25 ◼   ► little icons on the menu bar have always been to me a bit of a hack user [TS]

00:33:31 ◼   ► interface wise like the thing that makes sense in the menu bar or just the menus [TS]

00:33:36 ◼   ► File Edit View history bookmarks Safari write those little status things have [TS]

00:33:44 ◼   ► never really felt at home [TS]

00:33:46 ◼   ► up there and I know why they're there because you want them to be accessible [TS]

00:33:51 ◼   ► quickly like quick how do i turn my sound down ok I'll go up there to the [TS]

00:33:57 ◼   ► speaker thing and driving you down but it's never really felt right to me and [TS]

00:34:03 ◼   ► how to say it [TS]

00:34:04 ◼   ► semantically dramatically in terms of the user interface and there was a time [TS]

00:34:08 ◼   ► I don't remember this there was a time in the early days of August Henry there [TS]

00:34:12 ◼   ► were like I don't remember the names but there were two ways to write those menu [TS]

00:34:17 ◼   ► things and there is one that is using a private API and Apple used it and [TS]

00:34:21 ◼   ► another using the public API and you know developers but they wanted to do [TS]

00:34:29 ◼   ► the extra stuff the private API could do so they use that one and you know all [TS]

00:34:33 ◼   ► sorts of ugliness and soon do you think they offer a way for developers to tap [TS]

00:34:38 ◼   ► into control center on the Mac [TS]

00:34:40 ◼   ► yeah I do I think if they come out with it they definitely would in the same way [TS]

00:34:45 ◼   ► that they have with Mike today widgets right control of parts as well [TS]

00:34:51 ◼   ► especially on the Mac I think they're way more likely to give developers [TS]

00:34:55 ◼   ► access to new things like that on the Mac than they are on iOS right as I [TS]

00:35:00 ◼   ► whereas control center is not it's not really touchable know but I think that [TS]

00:35:04 ◼   ► they would and I think the reason that they would I think [TS]

00:35:08 ◼   ► going all the way back to Mac OS 10.0 way back when you know when you were [TS]

00:35:13 ◼   ► like two years haha I don't think Apple has ever liked the idea of third parties [TS]

00:35:21 ◼   ► putting stuff up in the menu bar the little icon many years just you know [TS]

00:35:25 ◼   ► just like it's just a little bit gross and it looks terrible to just as an [TS]

00:35:30 ◼   ► eyesore when they're doing the right now a transition some of those icons yes you [TS]

00:35:34 ◼   ► have like a right now one and then a third party that's all pixelated and [TS]

00:35:39 ◼   ► what's in and what's the what is the highest profile piece of hardware that [TS]

00:35:42 ◼   ► apple has released so far this year the mark fuhrman math book the mark fuhrman [TS]

00:35:49 ◼   ► MacBook and guess what the mark Gurman MacBook has a very small screen and [TS]

00:35:57 ◼   ► those icons run up against the side of the app you know it's very very easy to [TS]

00:36:04 ◼   ► have so many icons up there that happens a lot of menus like Xcode or something [TS]

00:36:09 ◼   ► like that that they run into each other that's a good point in even think of [TS]

00:36:11 ◼   ► that now I want to move it on the iPad 2 iPad you swipe up for it but if they [TS]

00:36:18 ◼   ► move it to the side on that as well I don't think so now I don't think so [TS]

00:36:26 ◼   ► because I think the iPad follows the iPhone iPhone you know really needs to [TS]

00:36:31 ◼   ► come up from the bottom from the side sure like I feel like with the iPad if [TS]

00:36:36 ◼   ► the iPad lived in its own universe it wouldn't make much difference whether it [TS]

00:36:40 ◼   ► was a thing from the solder thing from the bottom but because it's like it's [TS]

00:36:43 ◼   ► really just a big iPhone at gotta come up from the bottom [TS]

00:36:46 ◼   ► yeah I think the only things that happen likes up there is the status of the time [TS]

00:36:54 ◼   ► the battery [TS]

00:36:56 ◼   ► you know the spotlight and what he called what's the Notification Center [TS]

00:37:02 ◼   ► yeah spotlight icon being there is interesting because when they cannot [TS]

00:37:08 ◼   ► with spotlight with Tiger through whatever was before yosemite Mavericks [TS]

00:37:13 ◼   ► you have a little pop out in the top right corner but now you're clicking [TS]

00:37:18 ◼   ► this magnifying glass and top right corner but the text field pops up in [TS]

00:37:22 ◼   ► middle of the screen doesn't make much sense yeah you're actually right now [TS]

00:37:25 ◼   ► that I think about it so maybe they'll get rid of that entirely and just tell [TS]

00:37:29 ◼   ► people to do the the command space bar right and if you're the sort of person [TS]

00:37:33 ◼   ► who's doesn't think about using a command line thing that spotlights and [TS]

00:37:38 ◼   ► I'm sure you anyway maybe maybe it moves to the doc yeah you know they have the [TS]

00:37:44 ◼   ► icon for spotlight in the file system anyways always had so right maybe for a [TS]

00:37:49 ◼   ► quick mouse at corner lot shortcut or something [TS]

00:37:53 ◼   ► yeah that's a good point [TS]

00:37:56 ◼   ► yeah I haven't heard anything else about 10 I think that probably has got to be a [TS]

00:38:04 ◼   ► few things you know i i do expect I just think that there's got to be a few [TS]

00:38:09 ◼   ► things but I do think that it's a lot more like a snow leopard style release [TS]

00:38:13 ◼   ► yeah absolutely I mean I heard there's a big focus on security with this new [TS]

00:38:17 ◼   ► feature called rule s which sort of blocks the file system from being as [TS]

00:38:22 ◼   ► successful as it is now the Finder won't go away people will still be able to get [TS]

00:38:27 ◼   ► into the file system but like the root directories and such will be will be [TS]

00:38:31 ◼   ► hidden yeah that's an interesting feature that's in that to my knowledge [TS]

00:38:36 ◼   ► it's entirely grumman scoop you know everything I've ever seen about it [TS]

00:38:42 ◼   ► ultimately it somewhere at the bottom of the article says as first reported by [TS]

00:38:47 ◼   ► Mark Sherman under five my might be more of an iOS thing because it was designed [TS]

00:38:52 ◼   ► initially to sort of break jailbreaks in the future for people people people [TS]

00:38:56 ◼   ► being able to tap tap into the system but there's some ways to apply it is [TS]

00:39:01 ◼   ► well yeah I can see it and I think it ties into you know obviously it you [TS]

00:39:08 ◼   ► first think of it as a security feature but I think more and more see his [TS]

00:39:14 ◼   ► security and privacy is being intertwined and anyways it's it's the [TS]

00:39:20 ◼   ► sort of doubling down on features like this has much to do with their their [TS]

00:39:27 ◼   ► stance on privacy as it does on any sort of just the general principle that you [TS]

00:39:33 ◼   ► want your OS to be secure and it also goes back to the big picture stuff [TS]

00:39:37 ◼   ► bigger quality stability focus not loading people tap into the core parts [TS]

00:39:42 ◼   ► of the system will likely keep the stable overall the privacy thing is a [TS]

00:39:48 ◼   ► good point because there has been a lot of talk about a Serie A PRI and I know [TS]

00:39:54 ◼   ► I'm sure you've heard this well at some point they were considering a [TS]

00:39:58 ◼   ► full-fledged way for developers to tap into Serie yeah [TS]

00:40:01 ◼   ► but from what I understand they keep holding back on that because they're [TS]

00:40:05 ◼   ► concerned about the privacy implications so what say you give a command to Syria [TS]

00:40:10 ◼   ► you're trying to tap into Yelp but what if Syria miss interprets what you said [TS]

00:40:15 ◼   ► and send your data to another Apple Google out she's Amer something like [TS]

00:40:21 ◼   ► that so they're concerned that serum I sent it to the wrong place because it [TS]

00:40:25 ◼   ► misinterpreted what you said it so yeah I could see that or I i just off the top [TS]

00:40:32 ◼   ► of my head that if they opened it up to third parties even if they made it and I [TS]

00:40:40 ◼   ► just backed that they would I suspect that a Mac and iOS it would definitely [TS]

00:40:49 ◼   ► you know everything goes through the App Store but even if they did it on the Mac [TS]

00:40:54 ◼   ► which doesn't really have proper Syria anyway if they if they did I would see [TS]

00:40:59 ◼   ► them as doing it only for Mac App Store apps because I think they would want to [TS]

00:41:04 ◼   ► approve the apps because they wouldn't want used in any context where what you [TS]

00:41:08 ◼   ► might be saying to Siri is stuff that Apple does not want going to their [TS]

00:41:12 ◼   ► servers for whatever reason you know a lot of sense read into that what you [TS]

00:41:18 ◼   ► will but I don't think that they want you saying you know they don't want you [TS]

00:41:21 ◼   ► even some you know there's a porno or you know pirating movies or something [TS]

00:41:27 ◼   ► like that any sorts of stuff that they may not want to be involved but even [TS]

00:41:30 ◼   ► something like that on the surface is on the up-and-up like a medical records out [TS]

00:41:35 ◼   ► they're not gonna want you but on the other hand I guess they still allow it [TS]

00:41:39 ◼   ► for dictation and that stuff still round trips to the service so I don't know [TS]

00:41:43 ◼   ► right [TS]

00:41:44 ◼   ► I don't know all I know is that the privacy thing is from everything I've [TS]

00:41:50 ◼   ► heard is super super super top priority across the company its legit it's not [TS]

00:41:57 ◼   ► like a marketing thing they really actually focus on you can't say that for [TS]

00:42:02 ◼   ► everything we do but this is a real real concern for them I do think they will do [TS]

00:42:08 ◼   ► something 945 Syria PRI by that deep linking up indexing feature that Google [TS]

00:42:15 ◼   ► announced coming weeks ago I think that's gonna be an iOS 9 under the [TS]

00:42:20 ◼   ► codename breadcrumbs which kind of like leaving a trail of your apt to be able [TS]

00:42:24 ◼   ► to be indexed by Syrians belong to something a little smaller scale yeah I [TS]

00:42:30 ◼   ► could see that and it sure would be good if you could you know like if you use [TS]

00:42:38 ◼   ► things you know and that you could say hey Siri tell things to add blah blah [TS]

00:42:46 ◼   ► blog to my next up list right [TS]

00:42:51 ◼   ► have that parse correctly and I know things maybe as a bad example cuz I know [TS]

00:42:55 ◼   ► things like a bunch of to do abs can integrate with your system wide [TS]

00:42:59 ◼   ► reminders list just get stuff in your inbox but there's no way to do like a [TS]

00:43:03 ◼   ► custom just [TS]

00:43:05 ◼   ► it only makes sense in the context of this app Syria and they kind of have [TS]

00:43:10 ◼   ► acted like I know and I use things in their settings they they talk about like [TS]

00:43:13 ◼   ► reminders policy reintegrating that with things so they recognize that I think [TS]

00:43:18 ◼   ► absence well right and you know there's just all sorts of apps where we're [TS]

00:43:23 ◼   ► serious specific input like if Syria could be a smart about a third party app [TS]

00:43:27 ◼   ► as it is about some of the built in stuff it would be great right [TS]

00:43:33 ◼   ► well let's talk about what's coming up next on my mom will talk about what what [TS]

00:43:39 ◼   ► we think is coming up for what you know is coming up next and I S nine but let [TS]

00:43:43 ◼   ► me take a second break here and thank our next sponsor these guys were here [TS]

00:43:48 ◼   ► last week they're back again our good friends at mail route maa hai lor 0 UT [TS]

00:43:55 ◼   ► here's their pitch you know who should be handling your e-mail e-mail nerds who [TS]

00:44:01 ◼   ► do nothing but these guys and Mail round ass all they do they created the first [TS]

00:44:07 ◼   ► cloud-based email filtering solution and in the solid Microsoft now they're back [TS]

00:44:12 ◼   ► with mail route they've been there for a couple years and it's such a simple [TS]

00:44:17 ◼   ► beautiful pitch it's just super effective spam and virus filtering for [TS]

00:44:24 ◼   ► your own email that you host yourself so imagine a world with no spam no viruses [TS]

00:44:31 ◼   ► no balanced meal that's [TS]

00:44:33 ◼   ► with mail route they don't hoster email you have your own domain hero mail [TS]

00:44:38 ◼   ► server or you have you know you go to somebody like fast mail or something [TS]

00:44:41 ◼   ► like that where you have email that's under your own control what you do but [TS]

00:44:47 ◼   ► you have your own domain name what you do is you point your MX records mail [TS]

00:44:51 ◼   ► route and then your mail goes through their filters first and then whatever [TS]

00:44:55 ◼   ► passes through their filters goes on to your mail server just a little friend [TS]

00:45:00 ◼   ► and just think of it as I can screen in the window in between the outside world [TS]

00:45:04 ◼   ► and your mail server and it can make a tremendous tremendous difference in the [TS]

00:45:10 ◼   ► amount of spending cuts they're super accurate on both sides [TS]

00:45:13 ◼   ► super low false positives super lope false negatives [TS]

00:45:17 ◼   ► I don't even know how they do it I don't know how they're they're spam filtering [TS]

00:45:20 ◼   ► is as accurate as they have a great feature so everybody every every email [TS]

00:45:26 ◼   ► account in under your control can get a quarantine report on a regular basis and [TS]

00:45:33 ◼   ► what that means is you get an email from mail route in your inbox that would just [TS]

00:45:38 ◼   ► say here's the emails that we were sort of like maybe on and you can look [TS]

00:45:43 ◼   ► through that list and instead of looking through like five thousand i've got i've [TS]

00:45:47 ◼   ► got an email address will be here I swear to God and it's not in front of me [TS]

00:45:51 ◼   ► around otherwise should I just don't use this to mean that much anymore [TS]

00:45:54 ◼   ► has over 5,000 spams in the impact right now I know that they're almost all spam [TS]

00:45:58 ◼   ► and address that I've used just for ordering stuff online in the past now [TS]

00:46:04 ◼   ► route can filter all that crap out but then you can get a report this [TS]

00:46:08 ◼   ► quarantine report and it'll say here's 7 that we were like maybe by design or not [TS]

00:46:13 ◼   ► really short I bought that list if you see one that actually wasn't span you [TS]

00:46:18 ◼   ► like two clicks away from whitelisting that and then it'll never get flagged [TS]

00:46:21 ◼   ► again but that way you don't have to go through all five thousand emails that [TS]

00:46:25 ◼   ► they did FICA spam and look for the false positives they give you this [TS]

00:46:29 ◼   ► quarantine list that is great it just it just gives you the ones that they were [TS]

00:46:33 ◼   ► like maybe in a very few of those super easy to set up super reliable because [TS]

00:46:39 ◼   ► you just pointing you just redirecting your MX record to go to mail route first [TS]

00:46:42 ◼   ► then on your server it's so easy to try and if you don't like it although I [TS]

00:46:48 ◼   ► can't imagine why they would be I've never heard of anybody is try to not [TS]

00:46:51 ◼   ► stuck with it because it's so accurate but if if that's the case all you have [TS]

00:46:55 ◼   ► to do is change your MX record back you don't have to change your email settings [TS]

00:46:59 ◼   ► on your phone and laptop and on your thing you don't have to copy your mail [TS]

00:47:05 ◼   ► from you know these big huge gigabyte archives of your old cold mail from one [TS]

00:47:09 ◼   ► server to another you're just changing your MX records so it's super super easy [TS]

00:47:14 ◼   ► your night e-pro they've got all sorts of API's and tools you know that [TS]

00:47:18 ◼   ► anything you want to do if you're like an email had been super super advanced [TS]

00:47:22 ◼   ► but if you just wanna hook it up and have it filter out all the junk it's so [TS]

00:47:25 ◼   ► easy to they've got all sorts of other stuff LDAP and Active Directory pls mail [TS]

00:47:31 ◼   ► bagging on me know what that is [TS]

00:47:33 ◼   ► out pound relay anything you want from people and their mail mail route handles [TS]

00:47:37 ◼   ► it they've got great customer support really really great to hear what you do [TS]

00:47:41 ◼   ► go to mail route dotnet mail route dotnet / DTS DTS for the talk show and [TS]

00:47:49 ◼   ► you'll get a free trial and then when you sign up to pay you get 10% off for [TS]

00:47:56 ◼   ► the lifetime of your account mail route dotnet / TTS my thanks to a great [TS]

00:48:02 ◼   ► service gets ban me all the time [TS]

00:48:06 ◼   ► probably a hundred of them a day I die sometimes I think about email as I can [TS]

00:48:12 ◼   ► you imagine anybody setting up a new service today was like you have a public [TS]

00:48:18 ◼   ► address and anybody else on the entire Internet can just send stuck to its [TS]

00:48:24 ◼   ► crazy I mean are hardly read you know seriously anymore I go through every [TS]

00:48:28 ◼   ► morning when I wake up my phone and basically selecting almost the time [TS]

00:48:33 ◼   ► looking out for names I recognize are important domains and such but otherwise [TS]

00:48:38 ◼   ► spam it's it's so crazy John Siracusa in Maryland man have a new podcast and they [TS]

00:48:45 ◼   ► were talking about users talk about being in college in the nineties he was [TS]

00:48:49 ◼   ► a little bit younger than me but it's college to get on the internet before [TS]

00:48:52 ◼   ► they had even like you know you direct connections in the dorm rooms he'd go to [TS]

00:48:56 ◼   ► the lab and there are these bTW 100 terminals saudi riyal yer see those who [TS]

00:49:00 ◼   ► really was just you know what you think of the terminal app it was a computer [TS]

00:49:04 ◼   ► that that's all it was was attorney sure but they didn't have him call you log in [TS]

00:49:09 ◼   ► now and then you get you get your mail on you know you tell me [TS]

00:49:13 ◼   ► but the fact was like that I remember this it was the same way trucks over I [TS]

00:49:19 ◼   ► went with the terminals themselves were world writable so if you knew the [TS]

00:49:24 ◼   ► terminal name next to you you could just write characters to the screen of that [TS]

00:49:28 ◼   ► terminal and you know so it's a great way to prank people in the lab because [TS]

00:49:35 ◼   ► the assumption was it's like that entirely internet was sort of like built [TS]

00:49:39 ◼   ► on academic rules wait why would anybody do that as you know we're all in this [TS]

00:49:43 ◼   ► together sort of thinking yeah kind of like iCloud but the right sort of like [TS]

00:49:51 ◼   ► you know it's crazy and email is like this bizarre holdover from that system [TS]

00:49:57 ◼   ► it's amazing to me that Apple is playing in that email space BC Dropbox trying it [TS]

00:50:04 ◼   ► they spoke with their messaging and all that and iCloud email in the mail apps [TS]

00:50:11 ◼   ► on iOS and OS just like how he know was handled by ten years ago I really think [TS]

00:50:18 ◼   ► that anyone with two you know come in here and in it in some way in the email [TS]

00:50:23 ◼   ► space it could be apple but here they are doing nothing at least publicly yeah [TS]

00:50:27 ◼   ► that's a nurse and never really thought about that but presumably in the same [TS]

00:50:32 ◼   ► way that anybody who can I messaged each other if if they came out with their own [TS]

00:50:36 ◼   ► specific toppled Apple email to point out type thing you know just as many [TS]

00:50:44 ◼   ► people who can get blew bubbles with each other and I message could send you [TS]

00:50:48 ◼   ► know some kind of new email type thing to each other or maybe they'll just you [TS]

00:50:53 ◼   ► know beefed up by a nice engine try to make email go away [TS]

00:50:56 ◼   ► yeah I almost feel like that would be the way that they would go yeah probably [TS]

00:50:59 ◼   ► because they just would be easier for them to put it all in one [TS]

00:51:04 ◼   ► easier that seems like more Apple Way yeah like males like a season-high [TS]

00:51:08 ◼   ► messages yeah I wonder how much [TS]

00:51:13 ◼   ► I wonder how much of their communication takes place on iMessage internally now I [TS]

00:51:18 ◼   ► know that used to be the you you know probably still are but I know they used [TS]

00:51:22 ◼   ► to be credibly email reliance company that they didn't really have any kind of [TS]

00:51:27 ◼   ► complex I don't know what you would call it internet style messaging type thing [TS]

00:51:33 ◼   ► that you know most communication within the company took place by email [TS]

00:51:37 ◼   ► yeah you slack these days everyone else but they definitely have some teams on [TS]

00:51:42 ◼   ► slackers remember when there is that there was a thing where you could type [TS]

00:51:50 ◼   ► in domain and and see how many people you know how many slack teams registered [TS]

00:51:59 ◼   ► for that domain and and it was the idea was slack added the feature to make it [TS]

00:52:06 ◼   ► easy for you to connect you know like if I think it was like you would type in [TS]

00:52:11 ◼   ► like at nine to five mac.com and then it would like help you know trying to help [TS]

00:52:17 ◼   ► you it would be like here's the teams for your organization which one you want [TS]

00:52:20 ◼   ► to join but that meant though that you could just taking gas and type in at [TS]

00:52:24 ◼   ► microsoft.com and it would like tell you is all the teams from your company that [TS]

00:52:28 ◼   ► are in slack oh well I wish I knew that we could have figured out they had a [TS]

00:52:33 ◼   ► cartoon I want I don't think I don't think there is anything I don't recall [TS]

00:52:37 ◼   ► and I don't think there is anything that was telling him they were kinda smart [TS]

00:52:42 ◼   ► about it but it was just kidding I try to look it up for the show us that's a [TS]

00:52:46 ◼   ► big beliefs like even thought there would be an even has good idea to learn [TS]

00:52:50 ◼   ► something like that public you know what though it's exactly like it snap it is [TS]

00:52:57 ◼   ► your right and I'm sure that they were slapping themselves on the forehead over [TS]

00:53:00 ◼   ► it but it's like when you are a good person and you're just trying to help [TS]

00:53:04 ◼   ► somebody it's so easy to overlook [TS]

00:53:08 ◼   ► the you know what if you're a jerk brain right at somebody wrote an article [TS]

00:53:15 ◼   ► awhile ago that everybody needs like chief jerk officer who looks at [TS]

00:53:21 ◼   ► everything and just says ok but what if I'm a jerk great it's a good point yeah [TS]

00:53:26 ◼   ► so I was nine yeah here's where there's a lot more action going on right so what [TS]

00:53:36 ◼   ► are we now know San Francisco right we know that user interface wise besides [TS]

00:53:42 ◼   ► the phone it's gonna look pretty much the same I heard some new splash of [TS]

00:53:46 ◼   ► colors color changes on some icon some user interface elements but if you don't [TS]

00:53:52 ◼   ► know the difference between LA and San Francisco you think would be no we know [TS]

00:54:01 ◼   ► about maps maps is getting a big upgrade so transit finally they wanted that out [TS]

00:54:08 ◼   ► the door last year and I guess the ready now but it's only been a handful of [TS]

00:54:13 ◼   ► cities so San Francisco your Terrano London Berlin Paris Boston in Tokyo by [TS]

00:54:24 ◼   ► the end of the year [TS]

00:54:25 ◼   ► also they're gonna have to China launched sort of a small-scale rollout [TS]

00:54:31 ◼   ► starting the funny thing now about hitting those cities is that yes it [TS]

00:54:37 ◼   ► sounds like a short list of cities and you know clearly they are behind Google [TS]

00:54:40 ◼   ► on this regard because Google s transit information all over the world but if [TS]

00:54:45 ◼   ► you can get like the top 10 cities you you hit an enormous number of the people [TS]

00:54:50 ◼   ► who need the transit information because they're so populations right and I think [TS]

00:54:55 ◼   ► they're gonna move quickly on this because I know that this new version is [TS]

00:54:58 ◼   ► going to have a notification system that you can be alerted when transit arrives [TS]

00:55:04 ◼   ► in your city so they're planning on doing this frequently over the years and [TS]

00:55:08 ◼   ► they have a whole road map of where they want to hit [TS]

00:55:10 ◼   ► what times future right like the big thing is having transit is it the [TS]

00:55:15 ◼   ► architecture for transit in general yes and then after that they can do over the [TS]

00:55:20 ◼   ► air updates you know I was nine point one or even 9.02 or something like that [TS]

00:55:26 ◼   ► and it adds you know new cities or even over the air without a software update [TS]

00:55:31 ◼   ► just through the backend infrastructure alright maybe I wouldn't be surprised if [TS]

00:55:35 ◼   ► that's the case but I mean if you were to say three cities in North America [TS]

00:55:39 ◼   ► that you can only get three I think they got those three which were introduced a [TS]

00:55:44 ◼   ► new york shipping cargo ya Los Angeles were you thinking you know what it was [TS]

00:55:51 ◼   ► when I asked whoever was talking to their los Angeles is actually extremely [TS]

00:55:55 ◼   ► and surprisingly low on the on the list of where they want to hit but los [TS]

00:56:01 ◼   ► Angeles is a driving city and that's exactly why I put Chicago Chicago but [TS]

00:56:07 ◼   ► they got Toronto San Francisco New York ya later we'll see and I know boston has [TS]

00:56:14 ◼   ► a great infrastructure for it like it is weird city for I don't I know that [TS]

00:56:20 ◼   ► there's some information Mr public transportation organizations called [TS]

00:56:23 ◼   ► septa southeast Pennsylvania Transportation Authority but I think [TS]

00:56:30 ◼   ► that there's really behind a lot of the other cities like doing when I was [TS]

00:56:34 ◼   ► visiting friends in Boston last year like it says like hey you're buses [TS]

00:56:38 ◼   ► coming in 45 seconds and like your buses coming in 45 seconds maybe that's why [TS]

00:56:44 ◼   ► boston's not ready because they want to integrate the functionality yeah I don't [TS]

00:56:48 ◼   ► know I don't know why boss maybe I think maybe it still goes by pro by population [TS]

00:56:53 ◼   ► I mean I don't know I know they really wanted Boston it just wasn't ready I [TS]

00:56:58 ◼   ► don't know you know I think all these API's are different you know [TS]

00:57:01 ◼   ► all the different or you know I i've from what I've read about it there's no [TS]

00:57:05 ◼   ► like unifying standard and that one of the reasons that Google has had a years [TS]

00:57:12 ◼   ► long lead at this is that Google is this is the sort of thing Google is good at [TS]

00:57:16 ◼   ► and if every single city reports this transportation information in a [TS]

00:57:20 ◼   ► different way Google's really good at saying that's ok we'll make sense of it [TS]

00:57:23 ◼   ► yeah even if it's not a uniform I would guess that Apple could take if they only [TS]

00:57:29 ◼   ► did two cities San Francisco and New York it would it would hit an awful lot [TS]

00:57:33 ◼   ► of the usage in the entirety of China so right there [TS]

00:57:39 ◼   ► yeah yeah yeah I guess China it might even be more important I think china [TS]

00:57:46 ◼   ► that the number of people who take public transportation is gonna be insane [TS]

00:57:49 ◼   ► but the interesting thing about china is that there's some illegal government [TS]

00:57:54 ◼   ► monopoly on Alibaba who owns auto now these so Apple's not allowed to do their [TS]

00:58:00 ◼   ► own transit data collection and China so actually you know struck a deal with all [TS]

00:58:06 ◼   ► about to get the data from them for trying to tell me what the difference [TS]

00:58:11 ◼   ► will be yeah probably liability anything else from maps yeah so those bands that [TS]

00:58:22 ◼   ► they've been driving around for a few things one they're redoing their entire [TS]

00:58:26 ◼   ► base map the geography fundamentals of the map app and they're bringing the [TS]

00:58:30 ◼   ► launch that by 2017 or 18 so the trucks are doing their application on that data [TS]

00:58:36 ◼   ► but they're also taking pictures of storefronts a lot of people thought [TS]

00:58:41 ◼   ► these were Street View cameras linked with Google does and they do click the I [TS]

00:58:45 ◼   ► like that for 3d stuff they're going to do in the future but the more short-term [TS]

00:58:49 ◼   ► thing is taking pictures of like a triple-a or storefront Foreign Office to [TS]

00:58:55 ◼   ► replace Yelp so right now when you go into a place in the maps out let's say [TS]

00:59:00 ◼   ► you go to a restaurant it'll show you a picture [TS]

00:59:03 ◼   ► of a menu item at the top taken by someone who uploaded it to help and a [TS]

00:59:07 ◼   ► lot of times those pictures are very poor quality people stepping back and [TS]

00:59:12 ◼   ► saying hey we want to do this ourselves so they're taking stills of storefronts [TS]

00:59:16 ◼   ► and the plan was start ruling that out with iOS nine but it's more of a [TS]

00:59:21 ◼   ► long-term initiatives so might not be ready and there's also a browse around [TS]

00:59:26 ◼   ► me feature so let's say you're standing on a street and you wanna see a curated [TS]

00:59:32 ◼   ► list of great places to go around you so that around me and I'll show you the [TS]

00:59:38 ◼   ► list of the best cafes the best whatever around you that cell phone store and it [TS]

00:59:46 ◼   ► also been testing that with an augmented reality of you so you can wave your [TS]

00:59:50 ◼   ► phone around and see through the phone's camera lens the stuff around you kind of [TS]

00:59:55 ◼   ► like Yelp tested if he truly this years ago Google had something like this [TS]

00:59:59 ◼   ► not sure that's ready but those are some things that interesting very interesting [TS]

01:00:03 ◼   ► I do think with some of the mapping stuff it's understandable that they're [TS]

01:00:09 ◼   ► still behind Google just because Google had a lead and I i do think that they've [TS]

01:00:15 ◼   ► sort of that they're roughly keeping pace like I don't think there I my gut [TS]

01:00:21 ◼   ► feeling is that they're closer than they were when Apple maps debuted infamously [TS]

01:00:26 ◼   ► was one of the worst [TS]

01:00:28 ◼   ► received product rollouts in recent memory from Apple I think since then [TS]

01:00:35 ◼   ► even if you don't count that first version even if you ask forty-year I [TS]

01:00:39 ◼   ► still think that in the time since then they've caught up more to Google then [TS]

01:00:43 ◼   ► Google has pulled further ahead and I think that's just the way it is when [TS]

01:00:47 ◼   ► you're behind that's fair [TS]

01:00:48 ◼   ► yeah here's my problem with that my problem is that only now they're [TS]

01:00:53 ◼   ► starting their own data collection to release more reliable version three four [TS]

01:00:58 ◼   ► years from now instead of going to TomTom in those other data sources back [TS]

01:01:03 ◼   ► whenever they started this project in 2010 2011 for the fall 2012 lunch [TS]

01:01:08 ◼   ► instead of going to them why didn't help will start their own data collection [TS]

01:01:11 ◼   ► process but the very beginning that's what I don't get ya and I would broaden [TS]

01:01:17 ◼   ► a little bit and just say that again I do think that they've gotten better I [TS]

01:01:20 ◼   ► use Apple maps and I know with two Polski on his show is he laughed at me [TS]

01:01:25 ◼   ► is that nobody uses Apple maps but that's not true if you look at the stats [TS]

01:01:28 ◼   ► iPhone users overwhelmingly use Apple maps it's way more than Google Maps and [TS]

01:01:35 ◼   ► I i've had some really good experiences with it but the thing that gets me is it [TS]

01:01:39 ◼   ► seems like some of the stuff that they've done is it could be expressed as [TS]

01:01:42 ◼   ► that they shipped out why not just like used to you know like you so why not [TS]

01:01:46 ◼   ► start collecting the money like some of this is just sort of a man power issue [TS]

01:01:50 ◼   ► like Google Street View is a pretty cool feature but among the many things that [TS]

01:01:56 ◼   ► Google does it to me is like it's not the most technically impressive to me [TS]

01:02:01 ◼   ► it's like manpower impressive that they've sent so many cars out with so [TS]

01:02:06 ◼   ► many teams to take so many pictures all around the world it's just they how many [TS]

01:02:14 ◼   ► companies have the resources to do that well guess what Apple is a company that [TS]

01:02:17 ◼   ► has you know it's a it to me seems like a problem you can solve by throwing [TS]

01:02:21 ◼   ► money at absolutely and who has more money than Apple should have started [TS]

01:02:24 ◼   ► throwing money at this [TS]

01:02:26 ◼   ► longer ago and the and again i whenever this comes up on the show I always [TS]

01:02:33 ◼   ► preface it by saying it is so much easier to spend somebody else's money [TS]

01:02:36 ◼   ► than your own so every time I hate Apple spending money yes I understand and that [TS]

01:02:41 ◼   ► the way that you build a massive war chests of money like they have is by not [TS]

01:02:46 ◼   ► spending money frivolously but that's set why not buy every map in company [TS]

01:02:53 ◼   ► with decent you know why not buy as many of them as they can at least more than [TS]

01:02:58 ◼   ► their Minot by TomTom whatever cost because surely whatever it would cost [TS]

01:03:02 ◼   ► would be affordable that I mean I know they looked at more than they that they [TS]

01:03:08 ◼   ► bought they looked at Foursquare for sure they looked at they looked at yale [TS]

01:03:12 ◼   ► or a deeper partnership with the help but I guess they thought they could do [TS]

01:03:16 ◼   ► it better than their own that are on their own and what's the point of buying [TS]

01:03:20 ◼   ► TomTom that you can have a cheaper partnership with them anyways I guess [TS]

01:03:25 ◼   ► but on the other I don't know it just the back of my head it just seems to me [TS]

01:03:29 ◼   ► like that the yes there's engineering problems but some of the stuff with maps [TS]

01:03:35 ◼   ► could have been accelerated by throwing money out and again one thing is just [TS]

01:03:39 ◼   ► putting manpower out there you know more [TS]

01:03:42 ◼   ► you know more of these teams with these hands covered with cameras on the street [TS]

01:03:48 ◼   ► when they seem to be doing with these acquisitions is buying maps related [TS]

01:03:54 ◼   ► technology resource and science companies from that instead of buying a [TS]

01:03:59 ◼   ► data companies companies so as Foursquare and Yelp but they bought all [TS]

01:04:05 ◼   ► those transit apps who came up with like trip planning features and all that they [TS]

01:04:09 ◼   ► bought Sports Center which didn't provide data but it sort of aggregated [TS]

01:04:13 ◼   ► points of interest will be using for that other mass feature we talked about [TS]

01:04:17 ◼   ► so they're sort of buying the means to build the data themselves and they [TS]

01:04:21 ◼   ► bought the company that had them that they use for the 3d view rights III [TS]

01:04:27 ◼   ► technologies [TS]

01:04:28 ◼   ► right and i think that at the time that they're they're libel you know it took [TS]

01:04:33 ◼   ► Apple's acquisition of them for them to really beef up the amount of images that [TS]

01:04:38 ◼   ► they had but it was so is it yes they had some but it was mostly a technology [TS]

01:04:42 ◼   ► acquisition not a data acquisition they bought C three before the maps came out [TS]

01:04:47 ◼   ► so they biased III in 2011 and 2012 but I guess it went to been as good without [TS]

01:04:55 ◼   ► them right I don't remember during the beta period for iOS 6 they stripped all [TS]

01:05:00 ◼   ► the 3d from one of the betas and then the next release all the 3d stuff came [TS]

01:05:05 ◼   ► back and was ten times better than it was before so now I don't remember that [TS]

01:05:09 ◼   ► something probably fixed in the middle there I do remember that it was a major [TS]

01:05:13 ◼   ► part of four stalls demo of it right and the iPhone 5 at WWDC yeah there was also [TS]

01:05:21 ◼   ► his fall so maybe a little bit [TS]

01:05:25 ◼   ► well you know I might have been the straw that broke the camel's back is one [TS]

01:05:30 ◼   ► way to look at it I think that even if maps I suspect my hunch is in the [TS]

01:05:35 ◼   ► alternate universe where maps had a let's say lukewarm response cuz I think [TS]

01:05:42 ◼   ► that was the best they were gonna do there is no way they were going to it's [TS]

01:05:45 ◼   ► just not feasible to come out of the gate with a with complete peer to Google [TS]

01:05:52 ◼   ► Maps [TS]

01:05:53 ◼   ► but they had to make the switch because of contract reasons that they just [TS]

01:05:55 ◼   ► couldn't they were they did not want to give Google another year and what Google [TS]

01:06:01 ◼   ► was asking for them you know was more than I wanted to give and they wanted [TS]

01:06:05 ◼   ► things like turn-by-turn directions so they needed to just rip the bandaid [TS]

01:06:09 ◼   ► often do it even if it had been a better lunch like hey this is about as good as [TS]

01:06:12 ◼   ► we could have done the first time I still think forestall would have been [TS]

01:06:15 ◼   ► gone when he was gone [TS]

01:06:16 ◼   ► oh yeah I agree but I think that you know anybody know what else in MACO MACO [TS]

01:06:29 ◼   ► sis 900 s nice we talked about senators Co trans it [TS]

01:06:37 ◼   ► proactive stuff so last year's big term was continuity this year the big charm [TS]

01:06:44 ◼   ► and I don't know this expands marketing lies but internally something called [TS]

01:06:48 ◼   ► proactive and that maps browse around these features one component but another [TS]

01:06:52 ◼   ► component now I don't know this is a hundred percent lock for next week but [TS]

01:06:57 ◼   ► they have been working on this with the intention back whenever they're working [TS]

01:07:01 ◼   ► on this for iOS not mine so I just want to preface by saying that but it's an [TS]

01:07:05 ◼   ► entirely new spotlight and instead of pulling down on the homescreen you swipe [TS]

01:07:11 ◼   ► to the right to open a new screen on the left kind of like how you open spotlight [TS]

01:07:16 ◼   ► pre Iowa 7 yeah I when I read this on your say I misread it at first I didn't [TS]

01:07:21 ◼   ► get it and now I get it it's sort of like to me it's like home screen 0 like [TS]

01:07:26 ◼   ► if you had your first home screen is home screen one now there's one at [TS]

01:07:29 ◼   ► position 0 to the left right and I called a layer in my story and that [TS]

01:07:34 ◼   ► probably was not a good way to reference it will be better would have been [TS]

01:07:38 ◼   ► the first home screen by its part of the OS and the talk there's like the [TS]

01:07:44 ◼   ► spotlight search bar that you have now but beneath that is a bunch of timely [TS]

01:07:49 ◼   ► functionality similar to Google now so you're next calendar appointments if you [TS]

01:07:54 ◼   ► have an appointment at the airport your flight the passport card for the airline [TS]

01:07:59 ◼   ► ticket could appear I call you john every day at 5:30 p.m. a bubble could [TS]

01:08:05 ◼   ► pop up saying it's time to call John or its 1 p.m. and it's lunchtime another [TS]

01:08:10 ◼   ► bubble with local restaurants around my location could pop up so stuff of that [TS]

01:08:17 ◼   ► nature right but that's where you'll go if you know that you want to launch this [TS]

01:08:21 ◼   ► app and you don't know which homes grant on instead of doing the pull down menu [TS]

01:08:25 ◼   ► go over there 20 and start typing the name of the app so that there's that too [TS]

01:08:33 ◼   ► but there also will be yeah it's kind of like when you type in a search term now [TS]

01:08:38 ◼   ► will show you like Wikipedia [TS]

01:08:40 ◼   ► stuff like that so if you were to type in you know call through our calendar [TS]

01:08:47 ◼   ► whatever those relevant search results could pop up or they could just be there [TS]

01:08:50 ◼   ► waiting for you to be seen what they do but it's a big emphasis on redoing [TS]

01:08:54 ◼   ► spotlight [TS]

01:08:55 ◼   ► more contextual features yeah I forget if we've talked about it was with Renee [TS]

01:09:00 ◼   ► last week we talked about this but one reason it to me it makes a lot of sense [TS]

01:09:03 ◼   ► is that just from a basic common sense [TS]

01:09:12 ◼   ► user interface design the way it is now the way it has been since iOS 7 [TS]

01:09:17 ◼   ► doesn't make a lot of sense to me because if you pull down from the edge [TS]

01:09:21 ◼   ► you get notification center in today view but if you get bogged down in the [TS]

01:09:26 ◼   ► middle then you get the spotlight search and to me that pull down from two [TS]

01:09:31 ◼   ► different places and you get two entirely different things is just a bad [TS]

01:09:36 ◼   ► idea [TS]

01:09:37 ◼   ► yeah for sure but so give it its own side and then all of a sudden to me it [TS]

01:09:41 ◼   ► makes a lot more sense right [TS]

01:09:43 ◼   ► new functionality so I think that this is it does indeed launch next week it [TS]

01:09:47 ◼   ► will be the highlight 9 yeah I would be surprised and that would be a good place [TS]

01:09:52 ◼   ► to wear who knows if they have any new partnerships to announce you know from [TS]

01:09:59 ◼   ► other third parties that they could sneak into those results right have you [TS]

01:10:04 ◼   ► seen the apt you that Apple acquired a couple years ago only I think through [TS]

01:10:09 ◼   ► your report but yes and those Dell beast like his last name's yeah that's why he [TS]

01:10:15 ◼   ► bought it he wanted the domain name where you have to clarify though that is [TS]

01:10:21 ◼   ► not Q UE UE right right right see you may be better for trademark purposes so [TS]

01:10:28 ◼   ► what what's the queue up the QF is basically a list of things in your day [TS]

01:10:34 ◼   ► based on your calendar so basically we're explain kinda like Google now so [TS]

01:10:39 ◼   ► you have facebook event coming up for a calendar event that you're going on a [TS]

01:10:43 ◼   ► sleigh are you want to put the airline ticket or restaurants cafes and offices [TS]

01:10:48 ◼   ► or stores around you type of deal also local of dads or let's say it in my [TS]

01:10:54 ◼   ► calendar I have podcast withdrawn at 1:30 p.m. around 1:30 p.m. on GATT a [TS]

01:11:01 ◼   ► bubble same park as for john l show me your contact and phone number and maybe [TS]

01:11:07 ◼   ► emails related to it as well it's very contact at the email and apps oriented [TS]

01:11:13 ◼   ► yeah that sounds right to me and it's you know let's face it a lot of the [TS]

01:11:21 ◼   ► stuff is it's no surprise that [TS]

01:11:25 ◼   ► iOS and Android are sort of coalescing around the same ideas and you know I [TS]

01:11:31 ◼   ► think in terms of you I niceness iOS was way out ahead and in terms of this sort [TS]

01:11:41 ◼   ► of context about your life [TS]

01:11:45 ◼   ► sensibility Google was obviously so they're both playing catch-up in each [TS]

01:11:51 ◼   ► other's areas and so it's no surprise to me that and I and I didn't even make hay [TS]

01:11:56 ◼   ► about it I pointed it out but I you know to me it's no surprise that the new copy [TS]

01:12:00 ◼   ► and paste UI and AndroidTM is really it's just their version of the highways [TS]

01:12:06 ◼   ► copy and paste system they tried their own thing with these inscrutable icons [TS]

01:12:10 ◼   ► at the top of the thing as opposed to putting it right above the selection I [TS]

01:12:14 ◼   ► think maybe they were trying to do the noble thing and come up with their own [TS]

01:12:17 ◼   ► UI and you know what there's you know the bottom line is lo these five six [TS]

01:12:22 ◼   ► years since I last had copy and paste later it's pretty clear this is the way [TS]

01:12:26 ◼   ► to do it on a touch screen and now they're doing it and I think that this [TS]

01:12:30 ◼   ► sort of luck your phone should know if you have a flight and ideally it should [TS]

01:12:35 ◼   ► know if traffic is bad between where you are right now and the airport where [TS]

01:12:40 ◼   ► you're going to let you know that stuff will be there like this is not super [TS]

01:12:44 ◼   ► advanced AI like you you know you are in centers you know me I'm in center city [TS]

01:12:50 ◼   ► philadelphia I have a flight today at 5 that leaves from the Philadelphia [TS]

01:12:57 ◼   ► Airport [TS]

01:12:58 ◼   ► well it's not that hard truth like the phone to figure out that at some point [TS]

01:13:02 ◼   ► I'm gonna need to leave where I am and get to the airport and it can check the [TS]

01:13:06 ◼   ► map and say wow [TS]

01:13:08 ◼   ► traffic is really bad you should leave earlier than you think and they've been [TS]

01:13:13 ◼   ► building up to this year's anyways with some of that data you can see the places [TS]

01:13:17 ◼   ► you know too often [TS]

01:13:18 ◼   ► well I think this ties into another big news this week which is Tim Cook's [TS]

01:13:23 ◼   ► speech at this epoch GPIC dinner where we're sort of a scathing critique of [TS]

01:13:31 ◼   ► without naming them I'd say Google and Facebook and the fact that they sell [TS]

01:13:37 ◼   ► targeted ads based on what they know about you and you know it's got a lot of [TS]

01:13:44 ◼   ► coverage I think deservedly so I think it's definitely an interesting issue I [TS]

01:13:47 ◼   ► think it's one that you know whatever even if you're all in on the Google [TS]

01:13:53 ◼   ► platform that you want to be aware of I do that I think Ben Thompson a good [TS]

01:13:57 ◼   ► pieces behind a paywall furs and I would summarize like this that if Tim Cook's [TS]

01:14:03 ◼   ► being disingenuous it is in a way that he's phrasing it and I think it's a very [TS]

01:14:10 ◼   ► astute point from from ban which is that Cook is saying that they're selling your [TS]

01:14:17 ◼   ► information to advertisers and they're not actually what they're doing is [TS]

01:14:23 ◼   ► promising advertisers that their ads will go to the people who are interested [TS]

01:14:28 ◼   ► but they're not giving that information to the advertisers to an advertiser who [TS]

01:14:32 ◼   ► pays for the targeted ad doesn't know a goddamn thing about Mark Wright it it's [TS]

01:14:37 ◼   ► it's because that information is what enables them to sell the ads they're [TS]

01:14:42 ◼   ► actually they they do collect information about you to use that [TS]

01:14:46 ◼   ► information to make money from advertising but they're not giving that [TS]

01:14:50 ◼   ► information to advertisers because of that that information that they have [TS]

01:14:55 ◼   ► that is so valuable that if anything they might be more motivated to keep [TS]

01:14:59 ◼   ► your stuff private and Apple is because it's the fact that nobody else knows as [TS]

01:15:04 ◼   ► much about you as Facebook and/or Google in the different ways that they know [TS]

01:15:08 ◼   ► stuff about you that makes them so value is actually an interesting point but on [TS]

01:15:13 ◼   ► the flip side where this ties in with what you and I have just been talking [TS]

01:15:16 ◼   ► about is I think some people are overlooking the fact that because Apple [TS]

01:15:21 ◼   ► doesn't collect this stuff for the purpose of selling you targeted ads that [TS]

01:15:25 ◼   ► they're not even in the ballgame exactly context sensitive stop and I don't think [TS]

01:15:30 ◼   ► that I think that they're they're they're gonna be very very surprised by [TS]

01:15:34 ◼   ► the next year or two from Apple the ass differentiator here agrees that it's all [TS]

01:15:40 ◼   ► about the data that Apple already has with you on the phone maybe this will be [TS]

01:15:44 ◼   ► on the Mac to they're not really opening up to third party developers as much as [TS]

01:15:49 ◼   ► they could if they wanted to not care about privacy as well as they do I'll [TS]

01:15:55 ◼   ► read retailer anecdote I told the two polls show earlier this week because I [TS]

01:15:59 ◼   ► think it's so telling an early example of this sort of thing but back in April [TS]

01:16:06 ◼   ► or early April I had an appointment with my accountant and I i live in center [TS]

01:16:10 ◼   ► city philadelphia my count it out in the suburbs I'm going to him for years I [TS]

01:16:13 ◼   ► know how to get there but I was testing the Apple watch it was the first week it [TS]

01:16:17 ◼   ► was actually the week in between like got the review and when the review is [TS]

01:16:20 ◼   ► due and I don't drive that much either way here's the one here's chance to try [TS]

01:16:25 ◼   ► out driving directions let the watch me driving directions there even I don't [TS]

01:16:30 ◼   ► really need him and it worked great but then I can't wait there it told me to [TS]

01:16:35 ◼   ► get off the week although it's this Google expressway its main artery west [TS]

01:16:42 ◼   ► out of Philadelphia [TS]

01:16:43 ◼   ► and it told me to get off and go a way that I never would have drew well I'll [TS]

01:16:49 ◼   ► listen listen to Syria let's see what happens and actually took the exit I [TS]

01:16:53 ◼   ► looked ahead and I could see that it was on that I had taken off an exit and [TS]

01:16:59 ◼   ► traffic was at a standstill ahead and it took me this weird way through North [TS]

01:17:06 ◼   ► Philadelphia that I never would have gone had never driven there my life and [TS]

01:17:10 ◼   ► i ended up getting to my account maybe ten minutes later than I normally would [TS]

01:17:16 ◼   ► have given way left but I was still early I was on time and I checked on on [TS]

01:17:20 ◼   ► the news in the maps and a tractor-trailer overturned on this [TS]

01:17:23 ◼   ► Google expressway and if I had just stayed on the school call I never would [TS]

01:17:27 ◼   ► have made the appointment and it actually was kind of a big deal because [TS]

01:17:30 ◼   ► like reschedule an appointment with your accountant in early april is like asking [TS]

01:17:36 ◼   ► a huge favor because he's pretty much he's already booked fourteen hours a day [TS]

01:17:40 ◼   ► I was kind of blown away it's very very clear to me that the dry turn-by-turn [TS]

01:17:46 ◼   ► driving directions I got from series took the traffic into consideration and [TS]

01:17:51 ◼   ► gave me a bizarre to me it was our plan B or route be in till I found out that [TS]

01:17:56 ◼   ► there is this traffic I think little things like that are the sort of things [TS]

01:18:00 ◼   ► that people I think a lot of people think Apple isn't doing it all and [TS]

01:18:04 ◼   ► that's why they you know they think Google as a leg up in this regard rights [TS]

01:18:09 ◼   ► eating they need a better pronounce that they're doing less yeah and you know i [TS]

01:18:13 ◼   ► think is going to sneak up on them I might be the sort of thing that they [TS]

01:18:16 ◼   ► never get credit for it because they might never completely catch up to [TS]

01:18:19 ◼   ► Google but there they'll keep pace and then these things are gonna get better [TS]

01:18:23 ◼   ► but there's no doubt that this is the future this is like the next few years [TS]

01:18:26 ◼   ► of of like the whole ball game maybe like this news partly screen will show [TS]

01:18:33 ◼   ► and maybe leave a few minutes earlier because there is a car fire here and [TS]

01:18:37 ◼   ► there [TS]

01:18:38 ◼   ► yea or something like that you know [TS]

01:18:40 ◼   ► and I wonder how that ties into Serie to like this new spot lights YA series it's [TS]

01:18:46 ◼   ► a complement its not a replacement or really anything like that works with [TS]

01:18:53 ◼   ► Siri stupid thing so it's I won't call it a textual the Assyrian and more so [TS]

01:18:58 ◼   ► called a compliment i think is a good way to do it but some of its already [TS]

01:19:03 ◼   ► tied in like when you do you know like it and some of its just product [TS]

01:19:08 ◼   ► marketing what they call what what do they cost exactly like I honestly when I [TS]

01:19:13 ◼   ► was writing this report I didn't have insight into how they're going to market [TS]

01:19:16 ◼   ► it because I don't even know they settled on all that by the time this [TS]

01:19:20 ◼   ► story was written but they could very well kill the name spotlight not easy [TS]

01:19:25 ◼   ► and proactive and call the stuff Siri but the new series screen on the home [TS]

01:19:30 ◼   ► screen or they can just keep this as i mean i think im just gonna keep this is [TS]

01:19:34 ◼   ► spotlight as this whole thing called polite so you can integrate this onto [TS]

01:19:39 ◼   ► the Mac to i mean some of the stuff that makes sense but maybe a better deal for [TS]

01:19:43 ◼   ► appointments and such [TS]

01:19:45 ◼   ► yeah because some of the stuff definitely involves some of the same [TS]

01:19:48 ◼   ► partners you know where the autofill results in Safari come from some of the [TS]

01:19:55 ◼   ► same partners that they have for Siri that's that's the same deal at all it's [TS]

01:20:00 ◼   ► all one back and deal here the spotlight [TS]

01:20:03 ◼   ► proactive stuff and the results so far in a lot of this is really to try to [TS]

01:20:09 ◼   ► tackle Google and reduce reliance on that eventually you know it's very hard [TS]

01:20:13 ◼   ► to just wake up one day and decide to drop Google search your platform but [TS]

01:20:18 ◼   ► year over year they're adding features that kind of reduce the reliance on [TS]

01:20:22 ◼   ► Google kind of teaching the consumer that cool was not necessary so last year [TS]

01:20:27 ◼   ► they took some steps with the new spotlight with the Wikipedia results and [TS]

01:20:31 ◼   ► all that and some news articles this year they'll have this next year maybe [TS]

01:20:35 ◼   ► they'll have something else maybe a year two or three after that everyone will be [TS]

01:20:39 ◼   ► like there's no point for Google search easy to go where I have noticed and its [TS]

01:20:43 ◼   ► subtle [TS]

01:20:44 ◼   ► and I is dr Koh a lot too but on an even know why I don't have a strategy for it [TS]

01:20:52 ◼   ► but like i Mac I have my default search for the search fields Ferrari said to [TS]

01:20:56 ◼   ► Duck Duck Go and I have had it set for months and I tried it on and off ever [TS]

01:21:01 ◼   ► since they made it an option and at some point it was it got to be good enough [TS]

01:21:05 ◼   ► for it stuck on the phone I still have Google as my daughter's I don't know why [TS]

01:21:11 ◼   ► but I've noticed that even on the phone how may times top result is yes that's [TS]

01:21:17 ◼   ► what i'm looking for and then I noticed that it's not going through Google its [TS]

01:21:21 ◼   ► Safari suggestion which is backed by Google that they're more or less it's [TS]

01:21:28 ◼   ► like their version of I feel lucky right except you get to perhaps you get to [TS]

01:21:33 ◼   ► preview it before you actually tap it and I i've noticed on the phone that [TS]

01:21:36 ◼   ► it's it's exactly what I want an awful lot of time with rain and there's a big [TS]

01:21:41 ◼   ► emphasis right and also began to spread this practice thing to improve hat is [TS]

01:21:46 ◼   ► right now it's not a hundred percent of the time they'll get a Wikipedia result [TS]

01:21:51 ◼   ► or a news article the news article thing for search term I only fire 25% of the [TS]

01:21:56 ◼   ► time they're working on improving the AI so you get more quick results like you [TS]

01:22:01 ◼   ► said let me take a break here and thank our third sponsor and it is our good [TS]

01:22:06 ◼   ► friends at Squarespace you guys are Squarespace it's the all-in-one hosting [TS]

01:22:11 ◼   ► website building platform you need a website you go to Squarespace and they [TS]

01:22:17 ◼   ► got it all everything you can register domain name you have to do those things [TS]

01:22:22 ◼   ► taken care of they have all sorts of templates to choose from [TS]

01:22:26 ◼   ► visually through drag and drop you want to get in there you wanna mess with the [TS]

01:22:31 ◼   ► code you mess with the code you can do it all but it's all there and the [TS]

01:22:34 ◼   ► framework is there and it's the difference between starting like if [TS]

01:22:38 ◼   ► you're building a nap starting with a framework [TS]

01:22:41 ◼   ► like cocoa Cocoa Touch or just starting with like a blank text file and building [TS]

01:22:48 ◼   ► an app from scratch [TS]

01:22:49 ◼   ► that's the difference that's what square spaces like it's like a framework for [TS]

01:22:53 ◼   ► websites and you can use it to build almost any sort of website you can [TS]

01:22:59 ◼   ► imagine gonna build a store they've got it they've got templates for that [TS]

01:23:02 ◼   ► they've got all of the commerce stuff built right into the platform you don't [TS]

01:23:09 ◼   ► have to pay extra to get in e-commerce enabled account thats is built in to a [TS]

01:23:13 ◼   ► regular Squarespace account so if you have stuff to sell you can sell it when [TS]

01:23:17 ◼   ► I set up a podcast they've got that you can set up a podcast right there in [TS]

01:23:20 ◼   ► Squarespace they've even got podcast specific stuff like the audio player [TS]

01:23:24 ◼   ► analytics and stuff like that [TS]

01:23:28 ◼   ► their analytics for any kind of website are absolutely drop-dead gorgeous I just [TS]

01:23:33 ◼   ► linked to a guy this week who after I link to his blog which I don't even know [TS]

01:23:38 ◼   ► what happened to be hosted at Squarespace and his sounds self-serving [TS]

01:23:44 ◼   ► but he went from serving in a couple hundred hits a month to serving a couple [TS]

01:23:48 ◼   ► thousand in the day because I liked him from doing fireball well as Squarespace [TS]

01:23:52 ◼   ► blog held up perfectly he didn't even notice it took like a friend to text him [TS]

01:23:56 ◼   ► that I had mentioned it doesn't go down if you suddenly get a lot of traffic but [TS]

01:24:00 ◼   ► then he posted these screenshots of his analytics and they're gorgeous just drop [TS]

01:24:05 ◼   ► dead gorgeous analytics just looks like some from Edward tough really really [TS]

01:24:11 ◼   ► great everything you need all their in one platform if you don't have any kind [TS]

01:24:16 ◼   ► of coding [TS]

01:24:18 ◼   ► skill that's okay you can go from signing up to having completely launched [TS]

01:24:24 ◼   ► and perfect looking website online p2 of coding skills there's all sorts of [TS]

01:24:28 ◼   ► places where you can get in and customize it to your heart's content [TS]

01:24:32 ◼   ► is the day I just don't even get this doesn't make any sense to me all of this [TS]

01:24:37 ◼   ► starts it just eight bucks a month and if you sign up for a year in advance you [TS]

01:24:43 ◼   ► get a FREE domain name I don't know I don't know how they provide on this [TS]

01:24:46 ◼   ► they've got great support 24 hours a day seven days a week 365 days a year just [TS]

01:24:51 ◼   ► get on there and you can open up a chat with a customer support agents way they [TS]

01:24:57 ◼   ► do it to get a twenty-four seven is a have some some in New York come over and [TS]

01:25:01 ◼   ► Ireland some important I think so that spread all around the world different [TS]

01:25:06 ◼   ► times and if you have a website you wanna make if you have a website you [TS]

01:25:10 ◼   ► already have their you not happy with the way it hosted give them a try to get [TS]

01:25:14 ◼   ► a free trial no credit card required just go to Squarespace com and when you [TS]

01:25:19 ◼   ► sign up to pay here's the new code Gruber my last name GRU BR and you get [TS]

01:25:24 ◼   ► 10% off use that code my last name Gruber he'll save 10% off so go there [TS]

01:25:30 ◼   ► soon appear free account for free trial and go try Squarespace can't recommend [TS]

01:25:37 ◼   ► it highly enough so I was nine we were talking about proactive that doesn't [TS]

01:25:42 ◼   ► sound like good name that they would use special with acne cream with the same [TS]

01:25:48 ◼   ► name may be sustained internal thing ya know though it's very hard to predict [TS]

01:25:53 ◼   ► the product marketing stuff and they tend to be the tightest kept secret [TS]

01:25:56 ◼   ► partly because they can just change it at the last minute [TS]

01:26:01 ◼   ► what else is on the agenda for iOS [TS]

01:26:05 ◼   ► I was nine some minor things around the edges so they've been testing a new [TS]

01:26:11 ◼   ► feature for iMessage where you can set read receipts per contact so I want [TS]

01:26:17 ◼   ► messages sent to you for you to know that if they've been read that's fine [TS]

01:26:23 ◼   ► but if I don't want my parents to see them over their messages can turn that [TS]

01:26:27 ◼   ► off like that makes a lot of sense that also makes me think that they're using [TS]

01:26:33 ◼   ► it a lot internally yeah perhaps also this is maybe your point that internal [TS]

01:26:38 ◼   ► usage they're also testing read receipts for group chat so you can see who has [TS]

01:26:46 ◼   ► read each message that makes sense to him saying they're saying the same thing [TS]

01:26:51 ◼   ► for structural steel they're you know for such support he said they want [TS]

01:26:58 ◼   ► announced that on Monday but right means that the success will have more starch [TS]

01:27:02 ◼   ► sugar be a developer API for that as well yeah but I went and I wonder if [TS]

01:27:10 ◼   ► that's the sort of thing that will I'm guessing no but that's obviously not [TS]

01:27:15 ◼   ► gonna talk about it right but will it be in the beta builds will will be people [TS]

01:27:21 ◼   ► be able to look at it I my guess is no I think they're sure someone will find it [TS]

01:27:25 ◼   ► heading down [TS]

01:27:28 ◼   ► think the home kit apso new app least you're playing this now they have home [TS]

01:27:35 ◼   ► accessories on the market which just happened to come out this past week [TS]

01:27:39 ◼   ► you'll be able to setup install organized through virtual rooms your [TS]

01:27:43 ◼   ► home can set ups so that's an interesting how they have home and then [TS]

01:27:49 ◼   ► home care health health care and all that I wonder how much home kids stuff [TS]

01:27:56 ◼   ► they're gonna have to announce next week [TS]

01:27:58 ◼   ► yes that's another one where where the word that I understood was that it was [TS]

01:28:04 ◼   ► sort of tied to that new Apple TV that the Apple TV would be the hub for that [TS]

01:28:09 ◼   ► sort of thing right right yeah I did hear that as well and if they don't have [TS]

01:28:15 ◼   ► the Apple TV I don't know what that means from can't even though they're [TS]

01:28:20 ◼   ► already out you know publicly with that the first home care products are you [TS]

01:28:24 ◼   ► know shipping imminently and stuff like that will be interesting to see also on [TS]

01:28:29 ◼   ► the iPad sounds like split screen out so friendly ready yeah I saw that and I'm [TS]

01:28:35 ◼   ► curious that that's not like a thing that they held for new hardware and that [TS]

01:28:38 ◼   ► they might announce it next week although they may be holding it for new [TS]

01:28:42 ◼   ► hardware but used but you're saying it's definitely in the OS right so they might [TS]

01:28:48 ◼   ► announce it might not be in the betas but they're working on it with another [TS]

01:28:53 ◼   ► thing is multi-user on the iPad that for sure isn't ready for a 9.0 but they are [TS]

01:29:00 ◼   ► working on that too so maybe they know it is it true multi-user support like a [TS]

01:29:05 ◼   ► like if if this is somebody and their spouse both share an iPad and that they [TS]

01:29:11 ◼   ► could [TS]

01:29:12 ◼   ► personae can use it and then they put it down their spouse can pick it up and [TS]

01:29:19 ◼   ► switch and then they don't like you know do something and then it's clearly the [TS]

01:29:23 ◼   ► other person's iPad or is it just a guest account no no no no it's true [TS]

01:29:28 ◼   ► multi-user on a Mac with different home directories and all that [TS]

01:29:32 ◼   ► course the user can't see home directories and iOS but in terms of the [TS]

01:29:36 ◼   ► infrastructure [TS]

01:29:37 ◼   ► the fundamentals of it it's just like on the Mac from what I understand let's see [TS]

01:29:44 ◼   ► if I still got a little game left I what about this have you heard anything about [TS]

01:29:49 ◼   ► in Iowa esque getting a dedicated iCloud drive up yes there was a dedicated like [TS]

01:29:58 ◼   ► Cloud Drive out but [TS]

01:29:58 ◼   ► Cloud Drive out but [TS]

01:30:00 ◼   ► I'm not sure thats internal only or if it's going to be released the last [TS]

01:30:05 ◼   ► person I talked to said they didn't see in our car driver and the OS nine till [TS]

01:30:09 ◼   ► they were using so maybe its App Store download you have to be interred in [TS]

01:30:14 ◼   ► settings but for sure they have one in uses internally in able to be used and [TS]

01:30:19 ◼   ► ready to go I'm surprised they didn't have a nice hard drive that released [TS]

01:30:24 ◼   ► without hard drive us here but I won't be surprised when I could drive out all [TS]

01:30:28 ◼   ► right which would probably be the closest iOS is a really get to having a [TS]

01:30:33 ◼   ► finder Yeah Yeah Yeah right instead of a access to the file system its you get [TS]

01:30:39 ◼   ► the access to this abstract file system which isn't really the file system it's [TS]

01:30:45 ◼   ► you know like Dropbox right sort of or like in in the Finder if you were just [TS]

01:30:52 ◼   ► limited to the iCloud Dr source list i right [TS]

01:30:55 ◼   ► it'll be interesting to see him even thinking about myself right now I use [TS]

01:30:59 ◼   ► Dropbox if they had a full-fledged Iowa so I absolutely consider switching to a [TS]

01:31:05 ◼   ► club Dr yeah because why I duplicated right now let me tell you i think that [TS]

01:31:11 ◼   ► you could be right on the cyclo Dr appt if you were implying that you have heard [TS]

01:31:15 ◼   ► this they are kind of going to be pushing iCloud drive more as a service [TS]

01:31:21 ◼   ► as in right now the notes out in the calendar app and all that he uses an [TS]

01:31:27 ◼   ► IMAP infrastructure through iCloud for your devices but what they're wanting to [TS]

01:31:33 ◼   ► do is remove that in turn notes and calendar reminders into with the client [TS]

01:31:38 ◼   ► I can't drive apps so when you launch notes on iOS 940 s 10th 2011 it'll save [TS]

01:31:46 ◼   ► would you like to transition your data over to iCloud drive you know I don't [TS]

01:31:50 ◼   ► drive obviously they have more control over its more secure goes back to the [TS]

01:31:54 ◼   ► privacy and security stuff we talked about and also it's probably quicker [TS]

01:31:58 ◼   ► than I lapsing so I think it's gotta be if it's not quicker than I mapped and [TS]

01:32:02 ◼   ► they've got a real problem I map is not a quick-thinking record [TS]

01:32:07 ◼   ► right so there could be a bigger hard drive portion then there ya and it's [TS]

01:32:12 ◼   ► interesting and it's it's always hard to migrate right because I can see what I [TS]

01:32:17 ◼   ► can see why that when you launch it they asked because it's a big deal but the [TS]

01:32:22 ◼   ► thing is now and notes is the one near and dear to my heart as you know the [TS]

01:32:27 ◼   ► part of the developers behind Vesper I know just how bad I am a business and [TS]

01:32:32 ◼   ► not syncing protocol and and they've done what i think is the noble thing and [TS]

01:32:38 ◼   ► allowed to you for years to pick any of your IMAP accounts to be one of you know [TS]

01:32:44 ◼   ► it's an option with every I'm africa is set up to 10 to use this to write and [TS]

01:32:48 ◼   ► then they set up a secret mailbox called note and it's actually a mailbox on your [TS]

01:32:52 ◼   ► mail account that Apple Mail is smart enough not to show you but the notes are [TS]

01:32:57 ◼   ► all I'm at messages and it's behind seemed to truly a mask as IMAP was never [TS]

01:33:02 ◼   ► meant to do that [TS]

01:33:03 ◼   ► messages are meant to be read write some email systems get screwed up and as [TS]

01:33:08 ◼   ► anybody who's ever had anything to do with it [TS]

01:33:11 ◼   ► email development of API's knows IMAP server and IMAP server be never speak [TS]

01:33:17 ◼   ► quite the same dialect of IMAP so notes is trying to you know like a Babelfish [TS]

01:33:25 ◼   ► type then and treat all these IMAP things is equivalent back ends when [TS]

01:33:29 ◼   ► they're not so I guess the serbs to fix all that could be a bigger deal than it [TS]

01:33:34 ◼   ► should [TS]

01:33:36 ◼   ► if you switch I would switch immediately and it should make anything that you [TS]

01:33:42 ◼   ► switch that way what else is it besides notes with it I heard notes as the big [TS]

01:33:46 ◼   ► one that that that's the one that they really focused on by assuming that the [TS]

01:33:54 ◼   ► other one to get this across the board as a service notes reminders contacts [TS]

01:34:00 ◼   ► and calendars will be part of this reminders use now as reminders I think [TS]

01:34:07 ◼   ► it is 100% sure I don't know even if it's not it's probably not using my club [TS]

01:34:11 ◼   ► Dr which is right it's it's like a directional shift to positioning [TS]

01:34:16 ◼   ► drivers the service for story all this data now maybe some more developer [TS]

01:34:21 ◼   ► enhancements to that as well you know the other benefit to this is it's always [TS]

01:34:26 ◼   ► good when Apple is dog food in its own iCloud stuff because it it means that [TS]

01:34:34 ◼   ► any kind of bugs or even if its own above even if it's like well when you do [TS]

01:34:39 ◼   ► this it's actually kind of slow makes it way more likely that it's going to get a [TS]

01:34:43 ◼   ► higher priority to be addressed because quite frankly Apple cares more about [TS]

01:34:48 ◼   ► their own stuff that I do everybody else's [TS]

01:34:50 ◼   ► another big thing I don't know if this interests most consumers but big changes [TS]

01:34:55 ◼   ► to Swift so you know right now is not very well known everyone here is the [TS]

01:35:00 ◼   ► term Swift's with Apple's new thing but as you probably know ILS is not really [TS]

01:35:06 ◼   ► need about their not ross with that for so long and active see because Swift is [TS]

01:35:12 ◼   ► still in its early stages but I believe that on Monday they're going to announce [TS]

01:35:18 ◼   ► this with this moving into stage to that its meeting a new level of stability [TS]

01:35:22 ◼   ► where Apple's actually gonna reinstall the script programming libraries into [TS]

01:35:27 ◼   ► iOS line so developers can write swift ups and not have to include the swift [TS]

01:35:33 ◼   ► libraries in each of their buying areas which means that the OS will make app [TS]

01:35:38 ◼   ► downloads for new Iowa snaps about ten megabytes smaller or eight megabytes [TS]

01:35:43 ◼   ► smaller on average and let's say you have ten you know swift out on your iOS [TS]

01:35:48 ◼   ► 8 phone that's about eighty megabytes back which is great for people smaller [TS]

01:35:53 ◼   ► storage sizes and then next year with iOS tanning ten-point 12 they're hoping [TS]

01:36:00 ◼   ► to hit that 3 Plano and ship their own apps read as well that's going to be a [TS]

01:36:05 ◼   ► major transition next year if they think to that place if they hit that that [TS]

01:36:09 ◼   ► actually you know [TS]

01:36:11 ◼   ► for anybody is not a programmer and doesn't understand just how deep Apple's [TS]

01:36:15 ◼   ► route with Objective C goes if they started shipping Apple first party apps [TS]

01:36:20 ◼   ► written in swift in 2016 thats startlingly fast really really really [TS]

01:36:27 ◼   ► would be I think even last year everybody was blown away by the [TS]

01:36:31 ◼   ► announcement is within the can even then though I think most people do their best [TS]

01:36:35 ◼   ► case scenario is three or four years out yeah I guess you could change but now [TS]

01:36:40 ◼   ► I've heard the same thing about the library is being built into the OS and I [TS]

01:36:46 ◼   ► think that there's two explanations for that and I could be i think im right on [TS]

01:36:51 ◼   ► both parts but I think one of them is that Swift was developed in secret and [TS]

01:36:56 ◼   ► very few people knew about it before the keynote last year inside Apple and so [TS]

01:37:01 ◼   ► therefore there is no way that no matter how stable it was when it debuted [TS]

01:37:06 ◼   ► there's no way that it was gonna make it into a number to it wasn't that stable [TS]

01:37:12 ◼   ► it's a fast moving target they said so you know it they did not over promised [TS]

01:37:18 ◼   ► you know they said hey some of the stuff is going to change you know we're [TS]

01:37:20 ◼   ► showing it to you now because we wanted to change based on the feedback we get [TS]

01:37:25 ◼   ► from you guys outside and so because it was changing so fast I don't know that [TS]

01:37:30 ◼   ► it is feasible to include the libraries in the OS because if your app was [TS]

01:37:36 ◼   ► compiled against earlier version of Swift from around September and mine was [TS]

01:37:42 ◼   ► compiled with a newer version of Swift like the version 1.2 too I think which [TS]

01:37:48 ◼   ► came out in February we need different libraries anyway so yeah you're exactly [TS]

01:37:53 ◼   ► right though that every single swift happened today includes the swift [TS]

01:37:56 ◼   ► libraries you know in the app bundle [TS]

01:38:00 ◼   ► it definitely adds up over wireless I mean when you're on so yeah that's [TS]

01:38:05 ◼   ► another thing they're so good part of the same quality stability overall level [TS]

01:38:13 ◼   ► improvements type of things well yeah I definitely think so yeah I don't you [TS]

01:38:19 ◼   ► never know I mean who knows what else going to be anything at all I know is I [TS]

01:38:23 ◼   ► last night but I wouldn't be surprised us with made the keynote again and did [TS]

01:38:28 ◼   ► not wasn't just relegated to the afternoon state of the platforms right [TS]

01:38:33 ◼   ► we'll see maybe they'll throw something up on the last slide though he still [TS]

01:38:37 ◼   ► with the very small changers smaller app downloads or something [TS]

01:38:42 ◼   ► cups yeah maybe that's certainly one way to make it compelling who knows you know [TS]

01:38:48 ◼   ► and the Swiss team was very secretive last year and even though you know that [TS]

01:38:51 ◼   ► the public changes have been plenty of them in the years since it's come out [TS]

01:38:55 ◼   ► who knows what other secret stuff they've been working on in terms of [TS]

01:38:57 ◼   ► performance or something like that to me again and it's so hard to say cuz I know [TS]

01:39:03 ◼   ► the conference's WBC and so ostensibly the whole conferences about developers [TS]

01:39:07 ◼   ► but let's shoot the Monday keynote is really a mass market Apple Keynote [TS]

01:39:12 ◼   ► streaming it on their website the whole al-qaida music things this again [TS]

01:39:17 ◼   ► purely completely pulled out of my ass just but it's just in terms of knowing [TS]

01:39:21 ◼   ► what some of the weak spots in swift currently are I know that the bugging is [TS]

01:39:25 ◼   ► a real weak spot it's it's not it's nothing has nothing like the apparatus [TS]

01:39:29 ◼   ► that objective cs4 debugging so if they added awesome amazing you know leaps [TS]

01:39:36 ◼   ► ahead of Objective C developer debugging [TS]

01:39:39 ◼   ► again this might make like the general press were there watching the keynote [TS]

01:39:43 ◼   ► don't know what that means but it's gonna make the developers in the [TS]

01:39:47 ◼   ► audience go nuts [TS]

01:39:48 ◼   ► the end of last year trying to spin the developer willing to announcements like [TS]

01:39:56 ◼   ► when they had the whole developer portion of the key out there really [TS]

01:39:59 ◼   ► focused on high level stuff such is like the touch I depi media can understand [TS]

01:40:04 ◼   ► that [TS]

01:40:05 ◼   ► yeah but in like the cool graphics patients with them so what else is new [TS]

01:40:10 ◼   ► keyboard better legacy device poured [TS]

01:40:15 ◼   ► what if you heard about that that's something that I guess you reported that [TS]

01:40:20 ◼   ► they're targeting a five right ok so when they traditionally created a new [TS]

01:40:25 ◼   ► iOS update they would all the features and all the devices they want to spore [TS]

01:40:31 ◼   ► and then pick apart features that can work well in the older hardware and [TS]

01:40:35 ◼   ► that's kind of why older iPhones cold-blooded and staff and sluggish this [TS]

01:40:40 ◼   ► year they're targeting at least the iphone4s and iPad Mini specifically to [TS]

01:40:47 ◼   ► instead of throwing all the features on those from my last night and then [TS]

01:40:50 ◼   ► picking it apart they're adding future is one by one on top of the OS so on [TS]

01:40:56 ◼   ► those older devices it should still be much faster than even I always say so [TS]

01:41:02 ◼   ► far says I was line will make iPad Mini's iphone4s is on order OS's even [TS]

01:41:09 ◼   ► faster so that sounds like common sense like it just sounds like well but I [TS]

01:41:18 ◼   ► deuces no doubt if that's true that is a seriously different strategy and in my [TS]

01:41:26 ◼   ► opinion extremely welcome I mean for me personally it's irrelevant because I'm [TS]

01:41:31 ◼   ► an idiot and I buy a new iPhone every year as an observer of the company and [TS]

01:41:36 ◼   ► as somebody who you know [TS]

01:41:38 ◼   ► I always try to stay out of it like when family members i knew i phone or what [TS]

01:41:42 ◼   ► computer so bad I try to be like ask somebody else because I feel like it's a [TS]

01:41:47 ◼   ► good you break it you bought it like you try to buy MacBook Air and then you're [TS]

01:41:51 ◼   ► on the hook for all of the tech support going forward but I hear it you know i [TS]

01:41:54 ◼   ► mean it's like i don't know I don't know what do you say to somebody who's like [TS]

01:41:58 ◼   ► you know like someone in your family whose I cannot hide my iPhone said had [TS]

01:42:04 ◼   ► an update and I said ok and then ten minutes later and now my phone is slow [TS]

01:42:08 ◼   ► and it's like wow that sucks they're going to spend some time changing the [TS]

01:42:13 ◼   ► narrative because even the people don't follow how closely and there is this [TS]

01:42:17 ◼   ► narrative going around in like the mass market that I thought up the screw with [TS]

01:42:21 ◼   ► your phone [TS]

01:42:22 ◼   ► people don't want to update and so I think with this story WDC they're going [TS]

01:42:26 ◼   ► to have to step back and really promoted as being a big quality and performance [TS]

01:42:31 ◼   ► and I think it's exactly what they're going to do [TS]

01:42:34 ◼   ► yeah and I think that that's one of those things where Apple get an end it's [TS]

01:42:38 ◼   ► this that the recent you know farming in in the post Katie cotton PR all you know [TS]

01:42:47 ◼   ► and and this sort of you know maybe they wouldn't call them open but their opener [TS]

01:42:53 ◼   ► surely aware that there's sort of trying to get past that which is that in the [TS]

01:43:00 ◼   ► past it was very easy to mistake their complete and utter silence for [TS]

01:43:05 ◼   ► ambivalence whereas they might care very deeply about something but they're still [TS]

01:43:10 ◼   ► not gonna say anything and you can't how can you tell from the outside and I [TS]

01:43:14 ◼   ► think that that's one this may be one of those things where they've been they're [TS]

01:43:19 ◼   ► aware of the criticism there where the problem not just the criticism but [TS]

01:43:22 ◼   ► they're aware that it's a legitimate problem and now they're doing something [TS]

01:43:26 ◼   ► about it and they were aware of this before you know it was written about [TS]

01:43:30 ◼   ► like I know you were one of the first people to really highlight the bugs [TS]

01:43:34 ◼   ► right earlier this year and I will say something and talking about that but you [TS]

01:43:39 ◼   ► know of course engineers have been pushing for a step back like this for a [TS]

01:43:43 ◼   ► while but Apple's really governed by marketing [TS]

01:43:47 ◼   ► right so you know well I'm perception right while we're on that subject what [TS]

01:43:57 ◼   ► about this whole crazy discovery d thing ya know anything about that yes I did [TS]

01:44:05 ◼   ► hear something about that the backstory but I don't remember what I was told [TS]

01:44:10 ◼   ► something about a mistake that that wasn't the plan initially I don't have [TS]

01:44:17 ◼   ► to go back and look but I know that they knew this is a problem they wanted to [TS]

01:44:22 ◼   ► fix what have you heard will like this [TS]

01:44:25 ◼   ► well i rehashing a little bit from us we show with her name but it's what I've [TS]

01:44:30 ◼   ► heard is that it's become a whipping boy internally and as it is a it is a bad [TS]

01:44:38 ◼   ► pieces offer at the moment now that doesn't mean it's unfixable it just [TS]

01:44:41 ◼   ► means it shouldn't have shipped when it did it should not have replaced and DNS [TS]

01:44:44 ◼   ► responded yet and the assumption that so many people had any outside was that ok [TS]

01:44:51 ◼   ► this clearly this piece of software discovery D is buggy but they must have [TS]

01:44:56 ◼   ► shipped it because these continuity features must have depended on it and [TS]

01:45:00 ◼   ► they had to endure this continuity features were a tentpole so they had to [TS]

01:45:04 ◼   ► ship discovery do when they did ready or not and then it turns out that that [TS]

01:45:08 ◼   ► these you know the third party people that sort of hacker crowd who figured [TS]

01:45:12 ◼   ► out hey if you put in Mtns responder from Mac OS 10 point eight or ten point [TS]

01:45:19 ◼   ► nine and disabled discovery d everything still works and the bugs from discovery [TS]

01:45:27 ◼   ► digo and your printer doesn't disappear after a week and your Apple TV doesn't [TS]

01:45:31 ◼   ► get renamed Apple TV 3 and they get like I said I would never recommend that that [TS]

01:45:35 ◼   ► i'm too old for that that's the sort of you know following advice like that sort [TS]

01:45:38 ◼   ► of stuff that's a young man's game in my opinion but it turns out with the latest [TS]

01:45:44 ◼   ► you know that's exactly what Apple is done now pretty no official format [TS]

01:45:49 ◼   ► and with more rigorous you know QA and stuff like that but more unless they've [TS]

01:45:52 ◼   ► just taken and which raises the question of how disc if it wasn't needed for this [TS]

01:45:57 ◼   ► continuity features how how to discover et get through in the first place [TS]

01:46:00 ◼   ► Syria I just remembered similar to what you said what I heard was that the guy [TS]

01:46:07 ◼   ► in charge of the Mtns responder left Apple retired was moved off the project [TS]

01:46:13 ◼   ► and then the airport hardware team an AirPort Utility software team somehow [TS]

01:46:18 ◼   ► inherited that whole infrastructure and they made the change because they were [TS]

01:46:24 ◼   ► under great direction and then when stocks hit the fan about that earlier [TS]

01:46:28 ◼   ► this year then they realized they had to change it back the software right and I [TS]

01:46:33 ◼   ► again I don't know anything about the internals of Indiana's responder in [TS]

01:46:36 ◼   ► discovery TV but I can imagine know that maybe Mtns maybe there's a theory that [TS]

01:46:41 ◼   ► emptiness responders old code been there forever maybe who knows maybe even dates [TS]

01:46:46 ◼   ► back to the next era and it's built up over time and is therefore sort of an [TS]

01:46:52 ◼   ► ugly ugly but it works type thing and that discovery Dewas hey let's start all [TS]

01:46:56 ◼   ► over and make something beautiful and modern and elegant and you know a lot of [TS]

01:47:03 ◼   ► times those things that sound like a good idea that involved let's start over [TS]

01:47:06 ◼   ► and turn up not being good ideas I that's my guess is that what happened is [TS]

01:47:11 ◼   ► that somebody looked at MDS responders code and thought this is a mass it's too [TS]

01:47:16 ◼   ► big too convoluted we can replace this was something smaller and more elegant [TS]

01:47:21 ◼   ► and if it did work that would have been a great idea and it's a promise but I [TS]

01:47:27 ◼   ► have heard though that internally though that it became a whipping boy and took [TS]

01:47:30 ◼   ► on internally was deemed as being largely responsible for this whole hey [TS]

01:47:37 ◼   ► yosemite is an unstable release of the OS and that instead internally it was [TS]

01:47:43 ◼   ► chalked up to its not you cemeteries problem its discovery these problems and [TS]

01:47:48 ◼   ► that politically you know you don't really want to be the guy in turn to [TS]

01:47:51 ◼   ► discover ed right now we'll see if they come out on stage in it it's funny [TS]

01:47:58 ◼   ► because we're not exactly anyone here doing alright let me take one last break [TS]

01:48:06 ◼   ► over one month sponsor the tank and it is our good friends really good friends [TS]

01:48:10 ◼   ► of the show had you guys know if they make the internet that you will actually [TS]

01:48:16 ◼   ► like glue you get an internet private Internet for your team and you can do [TS]

01:48:22 ◼   ► things like share news organize your files share files coordinate calendars [TS]

01:48:27 ◼   ► manage projects to do that sort of thing all in one place set up a little micro [TS]

01:48:34 ◼   ► blog so you can have like you're like the equivalent of Twitter but just for [TS]

01:48:38 ◼   ► your internal team [TS]

01:48:40 ◼   ► great little place where you can have a little chronological staying just like [TS]

01:48:43 ◼   ► tweet tweet share links like comment stuff like that their latest upgrade [TS]

01:48:48 ◼   ► they call it Viking revolves around documents and how you interact with them [TS]

01:48:52 ◼   ► they really beefed up the ability to share documents gather feedback make [TS]

01:48:57 ◼   ► changes they've even added the ability [TS]

01:49:00 ◼   ► speaking of read receipts for imma since it has read receipts now for documents [TS]

01:49:05 ◼   ► that you shared so if there's a document that certain people on your team [TS]

01:49:09 ◼   ► absolutely have to see you have to sign off on they've got the ability now you [TS]

01:49:12 ◼   ► can market where you'll receive a read receipt from the critical people on the [TS]

01:49:16 ◼   ► team will have to see it it's just like we've received your email message or [TS]

01:49:20 ◼   ► something like that [TS]

01:49:21 ◼   ► not annoying cuz it's your own private team you're not getting them from [TS]

01:49:24 ◼   ► everybody external just a little thing for your team if your company if your [TS]

01:49:29 ◼   ► company in our team has a legacy internet something that you're using [TS]

01:49:32 ◼   ► that looks like it was built in the nineties and if you have an Internet it [TS]

01:49:36 ◼   ► almost certainly was something like SharePoint or something like that that [TS]

01:49:39 ◼   ► probably was built in the nineties you should give it a try [TS]

01:49:44 ◼   ► here's what you do [TS]

01:49:46 ◼   ► go to their soft go to their website includes software dot com slash the talk [TS]

01:49:52 ◼   ► show includes software dot com slash the talk show you get a free trial and if [TS]

01:49:59 ◼   ► your team is ten people under you can just use a free indefinitely this user [TS]

01:50:03 ◼   ► for free [TS]

01:50:04 ◼   ► that's it and then if you are more than 10 people their prices are amazingly low [TS]

01:50:09 ◼   ► per person over 1000 go to it was offered a common view of a team in need [TS]

01:50:13 ◼   ► to coordinate all the stuff the teams to do go there checking out my thanks to [TS]

01:50:19 ◼   ► them great princes show lots and lots of readers have signed up for this in [TS]

01:50:22 ◼   ► Britain to say just how much they loved it so that my thanks to what we got [TS]

01:50:28 ◼   ► before we sign off for the for the episode new keyboard but I don't know [TS]

01:50:33 ◼   ► much about that what he thought of you I don't know anything about nothing not a [TS]

01:50:38 ◼   ► change just a thick shaft key that's their [TS]

01:50:43 ◼   ► yeah it's funny but like the DNS discovery di Stefania for them they did [TS]

01:50:54 ◼   ► fix it a little bit I find that whatever they did them when they made it go white [TS]

01:50:58 ◼   ► I guess he didn't he broke it again why they don't just make it blew like the [TS]

01:51:06 ◼   ► blue to me like I just don't get that because to me when when the arrow in [TS]

01:51:11 ◼   ► blue and shift was engaged with so unambiguous that nobody I never even had [TS]

01:51:17 ◼   ► to think about it it's like I never even in the early years of iOS and never even [TS]

01:51:20 ◼   ► occurred to me that there was something to think about their right exactly like [TS]

01:51:24 ◼   ► and to me that's the hallmark of all good design is all good designed it took [TS]

01:51:28 ◼   ► tons of good thinking and tons of working prototypes to result in a thing [TS]

01:51:32 ◼   ► that when you use it looks like it wasn't designed at all whereas the Iowa [TS]

01:51:36 ◼   ► seven shift he screamed I was designed by somebody [TS]

01:51:42 ◼   ► who thought they were very clever no I haven't heard anything about new coupon [TS]

01:51:50 ◼   ► I haven't heard that much honestly I i dont really don't know how much I know [TS]

01:51:55 ◼   ► everything I know comes from you mark [TS]

01:51:57 ◼   ► well I think you're pretty good we should talk to before we go let's talk [TS]

01:52:03 ◼   ► to wrap the showmanship something else for WBC I mean literally talk about the [TS]

01:52:09 ◼   ► album music stuff that's what I guess that's tough leaks like a sieve because [TS]

01:52:15 ◼   ► the media companies in general [TS]

01:52:18 ◼   ► blabber amounts like the TV companies but the music companies are the worst [TS]

01:52:22 ◼   ► the music companies like you can practically it's like I did Eddy Cue [TS]

01:52:27 ◼   ► isn't even out the door and they're calling people in the media to talk [TS]

01:52:30 ◼   ► about the mean and yea or he's a Warriors game in the city right next to [TS]

01:52:35 ◼   ► him I still I start I cannot wait to see if he's at the Games yeah [TS]

01:52:44 ◼   ► if you don't have anything else that I just just briefly let's go back a couple [TS]

01:52:50 ◼   ► months and talk about the big feature profile you wrote I guess it was last [TS]

01:52:56 ◼   ► year Apple PR ok which was I thought you know and there was I have to admit when [TS]

01:53:04 ◼   ► you wrote it to you know behind the scenes in my world they're definitely [TS]

01:53:10 ◼   ► raise a lot of discussion in the consensus was that you were half ride in [TS]

01:53:17 ◼   ► and a lot of it in ways that nobody had ever written about before which is [TS]

01:53:21 ◼   ► mainly because Apple PR doesn't want you writing about the way up opr works and [TS]

01:53:27 ◼   ► there is a little bit of you gotta play ball and you don't you know almost every [TS]

01:53:34 ◼   ► interaction I have with Apple PR is off the record not retribution whatever you [TS]

01:53:38 ◼   ► want to call it right and so therefore writing about those machinations would [TS]

01:53:43 ◼   ► there be therefore be a violation of what I've agreed to and therefore I [TS]

01:53:48 ◼   ► don't write about it I'm not hiding it it's you know it is what it is you know [TS]

01:53:52 ◼   ► and if I felt otherwise I wouldn't agree to in the first place and a lot of the [TS]

01:53:57 ◼   ► stuff that you wrote about in in your piece was actor in that way then there [TS]

01:54:02 ◼   ► was a quarter of it I would say that was I don't know I don't know I don't even [TS]

01:54:07 ◼   ► know what to say about it cause I just don't know could be right could be wrong [TS]

01:54:10 ◼   ► and it was another quarter of it I would say where I think you were wrong so [TS]

01:54:16 ◼   ► what's quarter of it I don't remember specifically as well about it I think [TS]

01:54:21 ◼   ► that your take on how they do [TS]

01:54:24 ◼   ► review units was wrong [TS]

01:54:29 ◼   ► and obviously this is a little bit self-serving and so you know anybody had [TS]

01:54:34 ◼   ► both you and anybody listening feel free to take it you know with your eyes [TS]

01:54:40 ◼   ► rolled over the big grain of salt because obviously it's i dont wanna come [TS]

01:54:43 ◼   ► across as defensive but you can obviously see how it might be but not to [TS]

01:54:48 ◼   ► put him out but when you peace but the gist of it was that your take was that [TS]

01:54:52 ◼   ► they seed review units to known and friendly outlets that's fair to say yeah [TS]

01:55:00 ◼   ► right I don't think that's true and in fact I think I can think of some counter [TS]

01:55:04 ◼   ► examples where they see them to people who they I think no actually sort of not [TS]

01:55:09 ◼   ► friendly and I would file for example the verge under that and I would say the [TS]

01:55:14 ◼   ► virgins hostile and I know that the verge is under has the most bizarre [TS]

01:55:17 ◼   ► readership possible where half of their readers think that they are in the bag [TS]

01:55:22 ◼   ► for Apple and other half think that they're the worst anti Apple agitators [TS]

01:55:28 ◼   ► on the entire internet and it's very bizarre to me but I would say that the [TS]

01:55:32 ◼   ► verge for example and I think to placate the half that thinks that they're in the [TS]

01:55:37 ◼   ► bag for Apple that the verge consistently bends over backwards to [TS]

01:55:42 ◼   ► great apple on a curve that doesn't apply to other devices and that if they [TS]

01:55:46 ◼   ► do it's been it's my and the fact that they still have top tier access to [TS]

01:55:51 ◼   ► reviewing its is proved to me that they don't really see doubt friendly [TS]

01:55:57 ◼   ► reviewers well I mean my response to that now I don't want to say that I [TS]

01:56:02 ◼   ► remember my discussions with whoever I talk to you for these profiles of this [TS]

01:56:07 ◼   ► was six seven eight nine months ago [TS]

01:56:10 ◼   ► but if I remember correctly Apple stopped giving the virtue of you if they [TS]

01:56:14 ◼   ► did there was the one that is true and it was so I don't think the counter [TS]

01:56:20 ◼   ► examples completely valid just a bit it's a good point exxon point I forget [TS]

01:56:25 ◼   ► when it was percent sure to Polski was still there and if I believe I think it [TS]

01:56:32 ◼   ► was two years ago he should about it last week and I should ever forgot about [TS]

01:56:36 ◼   ► it I think it was to you two years ago that they didn't get early access to the [TS]

01:56:43 ◼   ► phone and then they but they did get day before access and so she does different [TS]

01:56:50 ◼   ► tears right there [TS]

01:56:52 ◼   ► the right after the keynote or couple weeks and dance which I believe that [TS]

01:56:56 ◼   ► you've been traditionally a part of the last few years then there's the day [TS]

01:57:00 ◼   ► before or couple days before and then there's the review units given it after [TS]

01:57:07 ◼   ► the products available that's correct I think that there's three tiers one end [TS]

01:57:12 ◼   ► and to my knowledge there's nobody nobody on the nobody is on a pre keynote [TS]

01:57:20 ◼   ► here even mossberg who I would think would if anybody would be a Mossberg and [TS]

01:57:26 ◼   ► I think right hope your post New York Times is I think I still get he saw in [TS]

01:57:33 ◼   ► 2001 but I i think everybody would agree that since he's gone to Yahoo's lost a [TS]

01:57:37 ◼   ► bit of relevancy yeah i dont wanna speak negatively about it right it's all caddy [TS]

01:57:45 ◼   ► and inside baseball but you know just being trying to be as honest as again I [TS]

01:57:50 ◼   ► think must be absolutely it's not like it used to be right [TS]

01:57:53 ◼   ► it used to be that mossberg pogue bag and Steven Levy while he was still in [TS]

01:57:59 ◼   ► newsweek that there there the four who got the iPhone and nobody else got the [TS]

01:58:03 ◼   ► iPhone before the iPhone came out that there were only 4 reviewers who mattered [TS]

01:58:08 ◼   ► and the world has changed greatly since then and Apple PR's perspective on this [TS]

01:58:13 ◼   ► stuff has changed greatly since then but as of right now I think that there's [TS]

01:58:16 ◼   ► three tiers host keynote day or two before which i think is largely the [TS]

01:58:25 ◼   ► reason it's like a day or two is that to my knowledge and again I could be I [TS]

01:58:32 ◼   ► could be wrong about certain people but I have never heard of an exception [TS]

01:58:36 ◼   ► nobody ever gets a review unit of serious hardware something that is worth [TS]

01:58:41 ◼   ► being in Aquino there are minor things that they might ship 22 reviewers but if [TS]

01:58:46 ◼   ► its flagship new product the only way you can get a review is to have a [TS]

01:58:50 ◼   ► product briefing without sure where they give you know to give it to you by hand [TS]

01:58:55 ◼   ► and tell you in a pretty no 121 122 you know whatever meeting [TS]

01:59:01 ◼   ► you know what they think about it and what their main point are about it and [TS]

01:59:06 ◼   ► therefore with an expanded like I get the impression that I don't know when [TS]

01:59:11 ◼   ► everybody got outta watches but I got the impression that like the second tier [TS]

01:59:15 ◼   ► for the Apple watchers spread over two or three days because I think they gave [TS]

01:59:18 ◼   ► them to so many people that there was no way that they could do it all like two [TS]

01:59:23 ◼   ► days before the watch came out April 22nd some of the people got April 23rd [TS]

01:59:27 ◼   ► because there just aren't isn't that way to meet that many people with a briefing [TS]

01:59:31 ◼   ► when did you get yours we feel for ya like a week and a half before that early [TS]

01:59:38 ◼   ► we can have its normal for most products [TS]

01:59:43 ◼   ► a lot of the time you could there's no I don't even have to be secret I guess I [TS]

01:59:49 ◼   ► think of the NDA signed I can't say with most products there's a keynote right so [TS]

01:59:57 ◼   ► for example when the phones come out there is a keno you get your review unit [TS]

02:00:04 ◼   ► after the keynote in a product briefing and Fargo is always like Wednesday I was [TS]

02:00:12 ◼   ► actually miss that but their products are sold well I try to I did I do that [TS]

02:00:20 ◼   ► mark is usually late Wednesday lakes like 48 hours before they go on sale on [TS]

02:00:26 ◼   ► Friday or pre-order one start shipping so like a Monday keynote or Tuesday keno [TS]

02:00:33 ◼   ► with a Wednesday embargo the next day usually it's usually there like eight or [TS]

02:00:37 ◼   ► nine day period [TS]

02:00:38 ◼   ► yeah and I think that some I don't have to look at a calendar but I think that [TS]

02:00:41 ◼   ► the watch [TS]

02:00:42 ◼   ► review units were eight or nine days which felt that way to show it felt to [TS]

02:00:49 ◼   ► me like to watch for two days it was like I have my watch here it took time [TS]

02:00:54 ◼   ► to get used to it too wanna wear it to want to use it you know so I said before [TS]

02:00:59 ◼   ► and I'll say it again artistry hardest review i've ever it and I think it [TS]

02:01:02 ◼   ► stands up and I'm pretty proud of what I wrote but it's that the pieces I wrote [TS]

02:01:06 ◼   ► later in the month I think our way more relevant and light years from now when I [TS]

02:01:11 ◼   ► look back at what I thought it original Apple watch its did further pieces I [TS]

02:01:15 ◼   ► wrote weeks later I think I learned more telling [TS]

02:01:19 ◼   ► gobbled it themselves a disservice waiting until that short for the launch [TS]

02:01:24 ◼   ► to give it to the viewers but maybe it has to do with the software not being [TS]

02:01:28 ◼   ► ready I really am not sure about that and I'm wonder how much they went back [TS]

02:01:32 ◼   ► and forth on that and I think that they knew I i in fact just talk talking to [TS]

02:01:37 ◼   ► people that Apple I know that they knew that it takes time to really get you [TS]

02:01:44 ◼   ► know a call made it to your life like it really doesn't kick in until you stop [TS]

02:01:50 ◼   ► thinking about it and I know that sounds stupid but it's not everybody I know who [TS]

02:01:55 ◼   ► has one agrees that it's when you stop thinking about it that it really starts [TS]

02:02:00 ◼   ► hitting you and your like you know what I am walking a lot more you know and [TS]

02:02:05 ◼   ► stuff like that anyway though I in my experience and who knows it but I don't [TS]

02:02:15 ◼   ► think that they see doubt known to be friendly reviewers I think that they'd [TS]

02:02:21 ◼   ► look for an again this is going to sound self-serving for me but I think they [TS]

02:02:24 ◼   ► look in general for reviewers who are a [TS]

02:02:28 ◼   ► have a big problem and that they're going to rate you know to get into tier [TS]

02:02:33 ◼   ► one you have to have a certain amount of influence and so I'm weird because I [TS]

02:02:38 ◼   ► don't have a large audience but I think that they consider the possible audience [TS]

02:02:42 ◼   ► to be influential again this sounds terribly self-serving I'm blushing as a [TS]

02:02:50 ◼   ► sale but I like talking about myself but I don't think they look for a positive [TS]

02:02:55 ◼   ► review I think they look generally for people who are going to get it [TS]

02:02:58 ◼   ► who are getting what it is that they're going after and i know i never get notes [TS]

02:03:05 ◼   ► after I wrote my reviews never not a word from them about anything in my [TS]

02:03:10 ◼   ► honesty I really think that they just want reviewers to be fair that's the to [TS]

02:03:16 ◼   ► me the main thing that thereafter and the thing that makes this all so hard to [TS]

02:03:22 ◼   ► judge is that for the last decade but at least send a time that I've been doing [TS]

02:03:30 ◼   ► it it's been an unbelievable string of very good products and I've done this [TS]

02:03:37 ◼   ► occasion have looked back at old reviews of things like Mike what I wrote about [TS]

02:03:41 ◼   ► you know like the Verizon iPhone iphone4s and stuff like that [TS]

02:03:49 ◼   ► did what I write hold up there was a excited because it was new and that I've [TS]

02:03:53 ◼   ► so far I have not found one where I felt like I missed the mark and even looking [TS]

02:03:58 ◼   ► at people who've been doing it longer than I have like and rereading like say [TS]

02:04:01 ◼   ► David Pogue's regional review the iPhone in 2007 and stuff like that I don't [TS]

02:04:07 ◼   ► think that these reviews were positive just for the sake of being positive I [TS]

02:04:10 ◼   ► think almost all of them were spot on and in fact some of them especially like [TS]

02:04:15 ◼   ► the Mossberg ones I think sometimes bend over backwards to emphasize things that [TS]

02:04:20 ◼   ► just weren't that big a deal like [TS]

02:04:22 ◼   ► you know devoting time in a 2007 review the iPhone to talk about how it doesn't [TS]

02:04:27 ◼   ► have a hardware keyboard like a blackberry which actually look bad it [TS]

02:04:31 ◼   ► was like wow here's the cons you know a blackberry as a hardware keyboard you [TS]

02:04:34 ◼   ► can type faster on it and what time the map stuff a lot of people miss the maps [TS]

02:04:40 ◼   ► problems and their iPhone 5 reviews I don't remember yours in particular I [TS]

02:04:44 ◼   ► don't remember that either as well [TS]

02:04:47 ◼   ► Siri was not a great product launch but people seem to have missed some of the [TS]

02:04:53 ◼   ► lack of functionality or accuracy there the iPhone 4 antenna I mean I know [TS]

02:04:58 ◼   ► that's that's a subject we can spend another two hours on but i Series a good [TS]

02:05:05 ◼   ► example I remember with maps in particular I think I remember thinking I [TS]

02:05:10 ◼   ► missed the boat on that because I don't think I said anything one way or the [TS]

02:05:12 ◼   ► other but part of it was that in the course of my testing I didn't go [TS]

02:05:16 ◼   ► anywhere and home in philadelphia and their maps in Philadelphia as far as I [TS]

02:05:21 ◼   ► did test them are pretty good and it really seemed like the bigger problems [TS]

02:05:25 ◼   ► with the initial 1.0 maps weren't so much in major metropolitan areas but [TS]

02:05:30 ◼   ► just about everywhere else and did you know driving turn-by-turn directions [TS]

02:05:35 ◼   ► you know I don't drive us today so if you know but again that doesn't [TS]

02:05:39 ◼   ► necessarily mean some blame I mean it's it's it was a I would rather my goal is [TS]

02:05:46 ◼   ► always to be bright and I want my reviews to my reviews like when people [TS]

02:05:51 ◼   ► look back at them in 10 years to be like what he really nailed it and I think [TS]

02:05:54 ◼   ► it's hard to say for the so what was that I was sex yes i phone 5 [TS]

02:06:01 ◼   ► it's hard to say that a review of iPhone iOS 6 and iPhone 5 that if it didn't [TS]

02:06:08 ◼   ► mention maps and the problems that had that it's accurate in the long term but [TS]

02:06:12 ◼   ► I don't think people avoided it trying to curry favor with Apple PRI I don't [TS]

02:06:16 ◼   ► know I can't say that for everybody [TS]

02:06:18 ◼   ► but I really don't I i've never felt pressure like that at all from from [TS]

02:06:23 ◼   ► Apple I really don't think so but the tell is going to be when the day comes [TS]

02:06:30 ◼   ► that Apple releases a product that is not that good that's what the iPhone 5 [TS]

02:06:36 ◼   ► the maps things pretty good indicator there but yeah but the iPhone 5 itself [TS]

02:06:41 ◼   ► was actually a pretty it was a great device yeah but I mean maps was part of [TS]

02:06:46 ◼   ► that Siri Siri was the iPhone four US made future really we'll see we'll see I [TS]

02:06:56 ◼   ► don't know I just think that I just so you know again it was an interesting [TS]

02:07:00 ◼   ► piece and I will absolutely positively put this one in the shuttle making a [TS]

02:07:04 ◼   ► note to myself right now because anybody who hasn't read it you certainly can go [TS]

02:07:08 ◼   ► back and nobody has ever written anything like this before or since [TS]

02:07:11 ◼   ► because I kind of get the sense that you've got a fucking I don't care what [TS]

02:07:16 ◼   ► they think attitude towards them like I don't think that you're trying to [TS]

02:07:19 ◼   ► antagonize anybody with this article i no not at all this was about more so so [TS]

02:07:24 ◼   ► I never had access like I mean you admit to having off the record conversations [TS]

02:07:30 ◼   ► with them I mean I've never had all sorts of access this started as sort of [TS]

02:07:35 ◼   ► a research project understand how they operate and why they operate this way in [TS]

02:07:41 ◼   ► order so I could better understand my work my future world would have done in [TS]

02:07:45 ◼   ► the past but in terms of that attitude it doesn't really stemmed from an [TS]

02:07:49 ◼   ► attitude stems from not having anything to lose have no relationship to lose I [TS]

02:07:54 ◼   ► feel that my work is so much better off being independent me doing what I want I [TS]

02:08:01 ◼   ► get to spread information not having to fear that Apple's maybe not gonna give [TS]

02:08:06 ◼   ► me a review you never talk to me if I say something [TS]

02:08:09 ◼   ► position something or break something you know the day that I you know work [TS]

02:08:13 ◼   ► with a company on a story and get out there from their angles today and I [TS]

02:08:18 ◼   ► don't want to do this anymore because I'm very happy with the way that I do my [TS]

02:08:22 ◼   ► work [TS]

02:08:23 ◼   ► and how I do it my way it's not a screw it [TS]

02:08:26 ◼   ► type of thing that's published this it's more about that's just my mindset how I [TS]

02:08:30 ◼   ► know I like working independently yeah I had my perspective on it is so weird [TS]

02:08:36 ◼   ► because I never really expected that I would be in this position because when I [TS]

02:08:40 ◼   ► started doing fireball it was you know 2002 and it was you know for before that [TS]

02:08:48 ◼   ► stuff was even that big of a deal right like iPods came out a little miniature [TS]

02:08:53 ◼   ► events in town hall and stuff like that and an iPhone came out and it was so big [TS]

02:08:59 ◼   ► and such a huge deal but they were you know if you want to four people and I'd [TS]

02:09:07 ◼   ► built this whole thing up and turned it into you know something that I could [TS]

02:09:11 ◼   ► call it a career and it was successful [TS]

02:09:13 ◼   ► all without any other hand in all the ways that it was successful before I had [TS]

02:09:18 ◼   ► any kind of you know access to Apple PR it's still the same way so like if I [TS]

02:09:26 ◼   ► stop get I've said this you know you know like and I have talked about it [TS]

02:09:31 ◼   ► like I never have any assumption that I'm getting any future and I know this [TS]

02:09:35 ◼   ► sounds like I'm now it sounds like I'm being falsely humble but I honestly like [TS]

02:09:41 ◼   ► I don't know if I had to bet I guess get the iPhone success come September but if [TS]

02:09:48 ◼   ► i dont if the call doesn't come and then you know there's no there's no briefing [TS]

02:09:54 ◼   ► after the keynote [TS]

02:09:55 ◼   ► be like well I don't know what must I don't know I don't know what happened [TS]

02:09:58 ◼   ► there but must have had mark on my podcast too many times I don't maybe [TS]

02:10:02 ◼   ► maybe it's cuz I had you in my pocket I don't know but it's it's not going to [TS]

02:10:06 ◼   ► hurt it's not going to hurt my revenue at all like I don't have any kind of sad [TS]

02:10:11 ◼   ► you know I do get a lot of hits on the reviews when they come out the decades [TS]

02:10:15 ◼   ► don't go by page page count it's you know by by design like i dont wanna have [TS]

02:10:22 ◼   ► articles like that I'm have articles right yet I make more money if they get [TS]

02:10:27 ◼   ► ready [TS]

02:10:28 ◼   ► it just for one thing so if it dries up it dries up you know or if you know if [TS]

02:10:33 ◼   ► if somebody leaves somebody who's a big fan of me and Apple PR is the reason I'm [TS]

02:10:37 ◼   ► getting these things and then they quit and take a job somewhere else and I [TS]

02:10:40 ◼   ► start getting on so be it clearly wasn't kidding just getting I guess not I was [TS]

02:10:49 ◼   ► blown away that she even knew I was but I have no idea what she was like in [TS]

02:10:54 ◼   ► private though I did you know I clearly those strategically she had a different [TS]

02:10:57 ◼   ► vision for Apple PR and that she wanted to bring it up that you wrote about this [TS]