00:00:00 ◼ ► I don't know where to start when you start with Jony ive China have I guess [<a href="https://overcast.fm/+BtuxdpSV4/0">TS</a>]
00:00:05 ◼ ► that's probably historically the biggest news of the week so we just talked about [<a href="https://overcast.fm/+BtuxdpSV4/5">TS</a>]
00:00:15 ◼ ► Monday Memorial Day holiday I was just so did not know it make sense of this [<a href="https://overcast.fm/+BtuxdpSV4/15">TS</a>]
00:00:26 ◼ ► when it hit a story came out in the Telegraph in the United Kingdom written [<a href="https://overcast.fm/+BtuxdpSV4/26">TS</a>]
00:00:34 ◼ ► by Stephen Fry who though I don't have some complained about the article is a [<a href="https://overcast.fm/+BtuxdpSV4/34">TS</a>]
00:00:40 ◼ ► wonderful you know one of the world's most beloved figures I mean he's a [<a href="https://overcast.fm/+BtuxdpSV4/40">TS</a>]
00:00:47 ◼ ► comedian actor writer and longtime Apple fan wrote a profile and I guess you'd [<a href="https://overcast.fm/+BtuxdpSV4/47">TS</a>]
00:00:53 ◼ ► call it a profile I don't know it even headline is weird [<a href="https://overcast.fm/+BtuxdpSV4/53">TS</a>]
00:00:56 ◼ ► it's the headline is when Stephen Fry met Johnny I've the self-confessed tech [<a href="https://overcast.fm/+BtuxdpSV4/56">TS</a>]
00:01:00 ◼ ► geek talks to Apple's new Lee promoted chief design officer in an exclusive [<a href="https://overcast.fm/+BtuxdpSV4/60">TS</a>]
00:01:08 ◼ ► interview in which I was promotion is revealed for the first time Stephen Fry [<a href="https://overcast.fm/+BtuxdpSV4/68">TS</a>]
00:01:11 ◼ ► meet Jony ive and his boss apple chief executive Tim Cook to talk spaceships [<a href="https://overcast.fm/+BtuxdpSV4/71">TS</a>]
00:01:16 ◼ ► design and jobs and so you know so part of the news it's it's sort of a [<a href="https://overcast.fm/+BtuxdpSV4/76">TS</a>]
00:01:25 ◼ ► first-person account of hanging out with Jony ive into it which in and of itself [<a href="https://overcast.fm/+BtuxdpSV4/85">TS</a>]
00:01:29 ◼ ► is interesting but to me that and the part that's just odd to me is that this [<a href="https://overcast.fm/+BtuxdpSV4/89">TS</a>]
00:01:33 ◼ ► this is how Apple chose to unveil what would you call it that [<a href="https://overcast.fm/+BtuxdpSV4/93">TS</a>]
00:01:40 ◼ ► executive change which is that johnnie I'm has been promoted from senior vice [<a href="https://overcast.fm/+BtuxdpSV4/100">TS</a>]
00:01:44 ◼ ► president of design to chief design officer and two of his lieutenants [<a href="https://overcast.fm/+BtuxdpSV4/104">TS</a>]
00:01:54 ◼ ► have been promoted to new titles vice president holworth is vice president of [<a href="https://overcast.fm/+BtuxdpSV4/114">TS</a>]
00:01:59 ◼ ► industrial design and Alan excuse me sorry about that Allen died been [<a href="https://overcast.fm/+BtuxdpSV4/119">TS</a>]
00:02:07 ◼ ► promoted to vice president of UI design it's super interesting because richard [<a href="https://overcast.fm/+BtuxdpSV4/127">TS</a>]
00:02:13 ◼ ► has been working with Johnny I for a long time in industrial design [<a href="https://overcast.fm/+BtuxdpSV4/133">TS</a>]
00:02:16 ◼ ► department they're they're a very close-knit team very involved team and [<a href="https://overcast.fm/+BtuxdpSV4/136">TS</a>]
00:02:22 ◼ ► Alan I came over with iOS 7 which is just a couple years and it's and it's a [<a href="https://overcast.fm/+BtuxdpSV4/142">TS</a>]
00:02:27 ◼ ► supervising topic to talk about because the dynamic of ideas that they all did [<a href="https://overcast.fm/+BtuxdpSV4/147">TS</a>]
00:02:31 ◼ ► work together for so long we're so used to collaborating but with a child [<a href="https://overcast.fm/+BtuxdpSV4/151">TS</a>]
00:02:35 ◼ ► johnnie I was new to it and he needed someone who was a strong collaborator in [<a href="https://overcast.fm/+BtuxdpSV4/155">TS</a>]
00:02:40 ◼ ► you I but he didn't go with any of the traditional like Greg Christie team he [<a href="https://overcast.fm/+BtuxdpSV4/160">TS</a>]
00:02:45 ◼ ► went with Alan diaper marketing and then had to collaborate because he doesn't [<a href="https://overcast.fm/+BtuxdpSV4/165">TS</a>]
00:02:49 ◼ ► drop axle yeah great chris is an interesting yeah I don't and that's one [<a href="https://overcast.fm/+BtuxdpSV4/169">TS</a>]
00:02:55 ◼ ► of those that want to have you on talk about this cause I feel like you're a [<a href="https://overcast.fm/+BtuxdpSV4/175">TS</a>]
00:02:57 ◼ ► little just in your your your mental rolodex as a little bit more up-to-date [<a href="https://overcast.fm/+BtuxdpSV4/177">TS</a>]
00:03:02 ◼ ► than mine on some of the names and stuff like that but Greg Christie is a great [<a href="https://overcast.fm/+BtuxdpSV4/182">TS</a>]
00:03:05 ◼ ► example like where I'm at amino member what his title was but I remember [<a href="https://overcast.fm/+BtuxdpSV4/185">TS</a>]
00:03:10 ◼ ► certainly it will I hope they don't tell you one of them weird things about WWDC [<a href="https://overcast.fm/+BtuxdpSV4/190">TS</a>]
00:03:15 ◼ ► is that they don't tell you who's presenting until you go to the session [<a href="https://overcast.fm/+BtuxdpSV4/195">TS</a>]
00:03:21 ◼ ► or until you start playing the session and there is a credit that tells you who [<a href="https://overcast.fm/+BtuxdpSV4/201">TS</a>]
00:03:24 ◼ ► is who's talking to you but in advance they don't tell you and sometimes who is [<a href="https://overcast.fm/+BtuxdpSV4/204">TS</a>]
00:03:30 ◼ ► giving the presentation is actually more of an indication as to what the subject [<a href="https://overcast.fm/+BtuxdpSV4/210">TS</a>]
00:03:33 ◼ ► is gonna be than this than the title of the session I think I last saw Craig [<a href="https://overcast.fm/+BtuxdpSV4/213">TS</a>]
00:03:38 ◼ ► Christy and I saw him do the big presentation on how they design photos [<a href="https://overcast.fm/+BtuxdpSV4/218">TS</a>]
00:03:44 ◼ ► yes I remember that one right and it just because it just so happened that I [<a href="https://overcast.fm/+BtuxdpSV4/224">TS</a>]
00:03:47 ◼ ► you know the user interface stuff is always more interesting to me and always [<a href="https://overcast.fm/+BtuxdpSV4/227">TS</a>]
00:03:50 ◼ ► a little bit more you know up my mi [<a href="https://overcast.fm/+BtuxdpSV4/230">TS</a>]
00:03:54 ◼ ► will house as as as one might say I am I said in my wheel barrel in my wheelhouse [<a href="https://overcast.fm/+BtuxdpSV4/234">TS</a>]
00:04:01 ◼ ► as one would say I wound up in Greg's Christie led sessions many times over [<a href="https://overcast.fm/+BtuxdpSV4/241">TS</a>]
00:04:06 ◼ ► the years I think I seem to recall long time ago there was even like one that [<a href="https://overcast.fm/+BtuxdpSV4/246">TS</a>]
00:04:10 ◼ ► was more like a panel discussion like stuff that they don't do it anymore but [<a href="https://overcast.fm/+BtuxdpSV4/250">TS</a>]
00:04:16 ◼ ► yeah that was a great Christie was from back in the day when there was like a [<a href="https://overcast.fm/+BtuxdpSV4/256">TS</a>]
00:04:19 ◼ ► general hii team that was sort of I guess really just reported jobs [<a href="https://overcast.fm/+BtuxdpSV4/259">TS</a>]
00:04:27 ◼ ► didn't really have wasn't really part of any kind of chain yet as far as I mean a [<a href="https://overcast.fm/+BtuxdpSV4/267">TS</a>]
00:04:33 ◼ ► child was always sort of elevated it out will be on where they would have been a [<a href="https://overcast.fm/+BtuxdpSV4/273">TS</a>]
00:04:36 ◼ ► maybe another company that would have been slaughtered in under some VP of [<a href="https://overcast.fm/+BtuxdpSV4/276">TS</a>]
00:04:39 ◼ ► some software products division somewhere but you know and as i've sort [<a href="https://overcast.fm/+BtuxdpSV4/279">TS</a>]
00:04:47 ◼ ► of written just dipping my toes in part of this is that one of the reasons Jony [<a href="https://overcast.fm/+BtuxdpSV4/287">TS</a>]
00:04:53 ◼ ► ive wanted to bring user interface design and under his design teams [<a href="https://overcast.fm/+BtuxdpSV4/293">TS</a>]
00:04:57 ◼ ► umbrella is that he wasn't exactly happy with all of the direction that that [<a href="https://overcast.fm/+BtuxdpSV4/297">TS</a>]
00:05:04 ◼ ► interface design it gone at Apple in recent years many years prior and [<a href="https://overcast.fm/+BtuxdpSV4/304">TS</a>]
00:05:08 ◼ ► because obviously it was a change I mean there's no I mean whether you love iowa [<a href="https://overcast.fm/+BtuxdpSV4/308">TS</a>]
00:05:12 ◼ ► seven in Yosemite looks or whether you don't like them or whether you're [<a href="https://overcast.fm/+BtuxdpSV4/312">TS</a>]
00:05:15 ◼ ► ambivalent about them nobody can deny that there was a shift in athletics [<a href="https://overcast.fm/+BtuxdpSV4/315">TS</a>]
00:05:20 ◼ ► absolutely and that I feel like a slut gets blamed for a lot of that but you [<a href="https://overcast.fm/+BtuxdpSV4/320">TS</a>]
00:05:25 ◼ ► know it was Steve Jobs airplane that had the famous Dutch leather texture that he [<a href="https://overcast.fm/+BtuxdpSV4/325">TS</a>]
00:05:30 ◼ ► was a big proponent of that sort of importance and Greg Christie and I'm [<a href="https://overcast.fm/+BtuxdpSV4/330">TS</a>]
00:05:33 ◼ ► blanking on the gentleman's last name badge who testified on the Samsung [<a href="https://overcast.fm/+BtuxdpSV4/333">TS</a>]
00:05:37 ◼ ► lawsuits that subsequently left out they were intimately involved in the early [<a href="https://overcast.fm/+BtuxdpSV4/337">TS</a>]
00:05:41 ◼ ► years of the ice on design that whole team in that whole focus and he really [<a href="https://overcast.fm/+BtuxdpSV4/341">TS</a>]
00:05:45 ◼ ► did feel like he wanted something new right [<a href="https://overcast.fm/+BtuxdpSV4/345">TS</a>]
00:05:48 ◼ ► and you know alan dies from you know came from as an apple turns marcom which [<a href="https://overcast.fm/+BtuxdpSV4/348">TS</a>]
00:05:55 ◼ ► I don't do that widespread the industry I always thought that was sort of a nap [<a href="https://overcast.fm/+BtuxdpSV4/355">TS</a>]
00:05:59 ◼ ► ilysm no I used to work for me it's always been normal in an enterprise and [<a href="https://overcast.fm/+BtuxdpSV4/359">TS</a>]
00:06:04 ◼ ► I think you and I both work in print design for a while and I was found that [<a href="https://overcast.fm/+BtuxdpSV4/364">TS</a>]
00:06:10 ◼ ► sort of background analyst Mark Edwards did that to always found that sort of [<a href="https://overcast.fm/+BtuxdpSV4/370">TS</a>]
00:06:13 ◼ ► background really educational instead of moving into digital design and anyway [<a href="https://overcast.fm/+BtuxdpSV4/373">TS</a>]
00:06:18 ◼ ► Craig Christy left Apple not immediately but he left in their pens are in a story [<a href="https://overcast.fm/+BtuxdpSV4/378">TS</a>]
00:06:27 ◼ ► from April 19 2014 veteran designer Greg Christie departs and I don't know that [<a href="https://overcast.fm/+BtuxdpSV4/387">TS</a>]
00:06:32 ◼ ► it's a simple I don't know the story there you know whether it was you know [<a href="https://overcast.fm/+BtuxdpSV4/392">TS</a>]
00:06:37 ◼ ► just what you picked him said to me then I'm out you know I don't know or if it [<a href="https://overcast.fm/+BtuxdpSV4/397">TS</a>]
00:06:41 ◼ ► was just you know but Chris had been there for a long time and it's you know [<a href="https://overcast.fm/+BtuxdpSV4/401">TS</a>]
00:06:44 ◼ ► maybe you could just put his finger in the wind until it was time to go but yes [<a href="https://overcast.fm/+BtuxdpSV4/404">TS</a>]
00:06:49 ◼ ► and there is definitely it was not exactly universally seen as the right [<a href="https://overcast.fm/+BtuxdpSV4/409">TS</a>]
00:06:54 ◼ ► decision within Apple I think that's absolutely true that you said that [<a href="https://overcast.fm/+BtuxdpSV4/414">TS</a>]
00:06:57 ◼ ► really well and it was a joke around the time the nightly match it was gonna hate [<a href="https://overcast.fm/+BtuxdpSV4/417">TS</a>]
00:07:01 ◼ ► the direction yes yeah but there's a lot of people who fell into that camp of [<a href="https://overcast.fm/+BtuxdpSV4/421">TS</a>]
00:07:06 ◼ ► liking rich textures and rich designs and they had to be on board a minor [<a href="https://overcast.fm/+BtuxdpSV4/426">TS</a>]
00:07:10 ◼ ► standing as it was a really big meeting with this whole direction was announced [<a href="https://overcast.fm/+BtuxdpSV4/430">TS</a>]
00:07:14 ◼ ► and not everybody was happy with it but at the same time you have people like [<a href="https://overcast.fm/+BtuxdpSV4/434">TS</a>]
00:07:17 ◼ ► Christina people like army longer I who literally did force marathons marathons [<a href="https://overcast.fm/+BtuxdpSV4/437">TS</a>]
00:07:23 ◼ ► of sprints for years and years and years and I think that comes to a point where [<a href="https://overcast.fm/+BtuxdpSV4/443">TS</a>]
00:07:26 ◼ ► you just need to Stop behavior that intense level of doing iOS and a yearly [<a href="https://overcast.fm/+BtuxdpSV4/446">TS</a>]
00:07:34 ◼ ► yeah so I think bottom line is because holworth is you know industrial design [<a href="https://overcast.fm/+BtuxdpSV4/454">TS</a>]
00:07:42 ◼ ► has been under johnny's group that was in fact that was Johnny's group I think [<a href="https://overcast.fm/+BtuxdpSV4/462">TS</a>]
00:07:46 ◼ ► just any old days joins group really was just industrial design and Howarth has [<a href="https://overcast.fm/+BtuxdpSV4/466">TS</a>]
00:07:53 ◼ ► been part of that and clearly you know Johnny trust him and they've gotten [<a href="https://overcast.fm/+BtuxdpSV4/473">TS</a>]
00:07:57 ◼ ► along that whole group has by all accounts and I've ever read has always [<a href="https://overcast.fm/+BtuxdpSV4/477">TS</a>]
00:08:01 ◼ ► been very tight-knit and has gotten along extremely well that there's it's [<a href="https://overcast.fm/+BtuxdpSV4/481">TS</a>]
00:08:05 ◼ ► not just that they do good work but that there's a true Colorado hurry I think [<a href="https://overcast.fm/+BtuxdpSV4/485">TS</a>]
00:08:10 ◼ ► that's been part of the secret of keeping a lot of creative people they [<a href="https://overcast.fm/+BtuxdpSV4/490">TS</a>]
00:08:14 ◼ ► don't go very long term Bill Watterson famously retired from Calvin and Hobbes [<a href="https://overcast.fm/+BtuxdpSV4/494">TS</a>]
00:08:17 ◼ ► and some people like George Lucas end up making prequels which is not best of [<a href="https://overcast.fm/+BtuxdpSV4/497">TS</a>]
00:08:21 ◼ ► their work and I think the relationship that I D group had backed out they were [<a href="https://overcast.fm/+BtuxdpSV4/501">TS</a>]
00:08:26 ◼ ► off somewhere in the boonies and he brought them to IL to and set them up [<a href="https://overcast.fm/+BtuxdpSV4/506">TS</a>]
00:08:30 ◼ ► and made them so important but that group seems to have kept them all fed [<a href="https://overcast.fm/+BtuxdpSV4/510">TS</a>]
00:08:33 ◼ ► and energized alive for many many years right it's you know it's the holiest of [<a href="https://overcast.fm/+BtuxdpSV4/513">TS</a>]
00:08:38 ◼ ► holy shit you know the inner sanctum in that state that is the center of [<a href="https://overcast.fm/+BtuxdpSV4/518">TS</a>]
00:08:44 ◼ ► infinite loop is dead their design lab I mean maybe not the physical Center [<a href="https://overcast.fm/+BtuxdpSV4/524">TS</a>]
00:08:49 ◼ ► obviously but it's the you know the place that the least viewers number of [<a href="https://overcast.fm/+BtuxdpSV4/529">TS</a>]
00:08:53 ◼ ► people have ever seen very few key cards can't access right but it you know prior [<a href="https://overcast.fm/+BtuxdpSV4/533">TS</a>]
00:09:01 ◼ ► to this shakeup where where you know forced always was ousted and UI design [<a href="https://overcast.fm/+BtuxdpSV4/541">TS</a>]
00:09:08 ◼ ► was placed under Jony ive in that group prior to that there were a child there [<a href="https://overcast.fm/+BtuxdpSV4/548">TS</a>]
00:09:13 ◼ ► were people who do as I can hii group but then there were also like it was [<a href="https://overcast.fm/+BtuxdpSV4/553">TS</a>]
00:09:18 ◼ ► spread about where somebody might go off on a team and then they were you know [<a href="https://overcast.fm/+BtuxdpSV4/558">TS</a>]
00:09:22 ◼ ► like I for example like with I think with the original iPhone and can you [<a href="https://overcast.fm/+BtuxdpSV4/562">TS</a>]
00:09:24 ◼ ► correct me if I'm wrong because I could I could very much be wrong on this as a [<a href="https://overcast.fm/+BtuxdpSV4/564">TS</a>]
00:09:29 ◼ ► but the basic gist was when they committed to doing the iPhone forestall [<a href="https://overcast.fm/+BtuxdpSV4/569">TS</a>]
00:09:35 ◼ ► was placed in charge of the software and forestall went around the company [<a href="https://overcast.fm/+BtuxdpSV4/575">TS</a>]
00:09:40 ◼ ► cherry-picking designers who he wanted and with you know this is this part is [<a href="https://overcast.fm/+BtuxdpSV4/580">TS</a>]
00:09:47 ◼ ► true I don't know if he did it to everybody but at least for some people [<a href="https://overcast.fm/+BtuxdpSV4/587">TS</a>]
00:09:50 ◼ ► it was I'm putting together a team to do something and it's going to be the [<a href="https://overcast.fm/+BtuxdpSV4/590">TS</a>]
00:09:55 ◼ ► greatest thing in your career and I cannot tell you what it is but if you [<a href="https://overcast.fm/+BtuxdpSV4/595">TS</a>]
00:09:58 ◼ ► want to join you know you'll work harder than you ever have but it's going to be [<a href="https://overcast.fm/+BtuxdpSV4/598">TS</a>]
00:10:02 ◼ ► great you are you in or out and if they said they're in the neighbor on the team [<a href="https://overcast.fm/+BtuxdpSV4/602">TS</a>]
00:10:05 ◼ ► but then it wasn't like there was this one interface group that part of what [<a href="https://overcast.fm/+BtuxdpSV4/605">TS</a>]
00:10:11 ◼ ► they did is put together an iPhone team the iPhone team had its own interface [<a href="https://overcast.fm/+BtuxdpSV4/611">TS</a>]
00:10:15 ◼ ► crew cherry pick from around the company and it was like that with other projects [<a href="https://overcast.fm/+BtuxdpSV4/615">TS</a>]
00:10:20 ◼ ► to maybe to a lesser degree because the iPhone was a major major endeavor yet I [<a href="https://overcast.fm/+BtuxdpSV4/620">TS</a>]
00:10:26 ◼ ► think that's absolutely true and I think cannot run debug was talking about how [<a href="https://overcast.fm/+BtuxdpSV4/626">TS</a>]
00:10:30 ◼ ► they had to all be disclosed by Steve Jobs in when he wasn't around he would [<a href="https://overcast.fm/+BtuxdpSV4/630">TS</a>]
00:10:34 ◼ ► have to go into one room look at the designs then walk out to the undisclosed [<a href="https://overcast.fm/+BtuxdpSV4/634">TS</a>]
00:10:37 ◼ ► designers are described to them what they do which is it makes sense I could [<a href="https://overcast.fm/+BtuxdpSV4/637">TS</a>]
00:10:44 ◼ ► see how it makes sense to Steve Jobs and it makes you know and it obviously [<a href="https://overcast.fm/+BtuxdpSV4/644">TS</a>]
00:10:48 ◼ ► worked out for Apple to some degree but obviously was not a very there was an ad [<a href="https://overcast.fm/+BtuxdpSV4/648">TS</a>]
00:10:53 ◼ ► hoc nature to user interface designed to software design and they had limited [<a href="https://overcast.fm/+BtuxdpSV4/653">TS</a>]
00:10:59 ◼ ► design resources and had to be shared pool [<a href="https://overcast.fm/+BtuxdpSV4/659">TS</a>]
00:11:02 ◼ ► it sounds like a really grueling project get out and I know once I think you [<a href="https://overcast.fm/+BtuxdpSV4/662">TS</a>]
00:11:06 ◼ ► could argue you know maybe but you know it's one of those things where it [<a href="https://overcast.fm/+BtuxdpSV4/666">TS</a>]
00:11:09 ◼ ► doesn't have to be there or they're not necessarily mutually exclusive on the [<a href="https://overcast.fm/+BtuxdpSV4/669">TS</a>]
00:11:12 ◼ ► one side you could say that what johnnie I loved it orchestrated in 2011 with [<a href="https://overcast.fm/+BtuxdpSV4/672">TS</a>]
00:11:16 ◼ ► forestall going out and all of you I design being placed under him and [<a href="https://overcast.fm/+BtuxdpSV4/676">TS</a>]
00:11:21 ◼ ► picking new people to run it and setting a new style you could say that it was a [<a href="https://overcast.fm/+BtuxdpSV4/681">TS</a>]
00:11:27 ◼ ► power grab that it was an expansion of just you know just ego and an expansion [<a href="https://overcast.fm/+BtuxdpSV4/687">TS</a>]
00:11:32 ◼ ► of his power but I think very reasonable sent you could say it was a [<a href="https://overcast.fm/+BtuxdpSV4/692">TS</a>]
00:11:38 ◼ ► growing up like it it made the process of UI design much more orderly within [<a href="https://overcast.fm/+BtuxdpSV4/698">TS</a>]
00:11:44 ◼ ► Apple because it wasn't spread about where each individual project might peel [<a href="https://overcast.fm/+BtuxdpSV4/704">TS</a>]
00:11:49 ◼ ► off its own team yeah I think that's absolutely true and he is interesting to [<a href="https://overcast.fm/+BtuxdpSV4/709">TS</a>]
00:11:53 ◼ ► me is a Scott Forstall was widely known as it was known that is Steve Jobs said [<a href="https://overcast.fm/+BtuxdpSV4/713">TS</a>]
00:11:58 ◼ ► I want leather for this is Scott wasn't around the designer was almost lose his [<a href="https://overcast.fm/+BtuxdpSV4/718">TS</a>]
00:12:02 ◼ ► mind because it would just be no no no no no you weren't forty fifty a hundred [<a href="https://overcast.fm/+BtuxdpSV4/722">TS</a>]
00:12:06 ◼ ► different designs but Scott was there he could say Steve will pick one of these [<a href="https://overcast.fm/+BtuxdpSV4/726">TS</a>]
00:12:09 ◼ ► three and Steve would pick one of those three and that saved everyone a [<a href="https://overcast.fm/+BtuxdpSV4/729">TS</a>]
00:12:12 ◼ ► tremendous amount of work but an apple where there's no Steve Jobs the value [<a href="https://overcast.fm/+BtuxdpSV4/732">TS</a>]
00:12:17 ◼ ► that for hiv/aids is the combination the alchemy of that is very different and [<a href="https://overcast.fm/+BtuxdpSV4/737">TS</a>]
00:12:22 ◼ ► then you have the same time someone like johnnie I'm sitting in the wings who was [<a href="https://overcast.fm/+BtuxdpSV4/742">TS</a>]
00:12:25 ◼ ► on the record he said before he didn't like the scheme or fake design or not [<a href="https://overcast.fm/+BtuxdpSV4/745">TS</a>]
00:12:29 ◼ ► arguably the best designer in the world who is not allowed to take control or to [<a href="https://overcast.fm/+BtuxdpSV4/749">TS</a>]
00:12:33 ◼ ► to to influence of his tastes on the software that runs on his hardware and [<a href="https://overcast.fm/+BtuxdpSV4/753">TS</a>]
00:12:38 ◼ ► then Tim Cook comes in and it always reminded me of what Steve Jobs returned [<a href="https://overcast.fm/+BtuxdpSV4/758">TS</a>]
00:12:42 ◼ ► desktop laptop professional consumer and he came in and he just said design [<a href="https://overcast.fm/+BtuxdpSV4/762">TS</a>]
00:12:47 ◼ ► services hardware and software and he made out very clean that way in a way [<a href="https://overcast.fm/+BtuxdpSV4/767">TS</a>]
00:12:54 ◼ ► that it didn't need to be under jobs and again I think that emphasizes that part [<a href="https://overcast.fm/+BtuxdpSV4/774">TS</a>]
00:12:57 ◼ ► of what made forestall talented and essential and so so important to the [<a href="https://overcast.fm/+BtuxdpSV4/777">TS</a>]
00:13:02 ◼ ► history of especially iOS you know the iPhone and iPad wasn't just that he was [<a href="https://overcast.fm/+BtuxdpSV4/782">TS</a>]
00:13:09 ◼ ► good manager and by all accounts he was he shipped OS is on time and there you [<a href="https://overcast.fm/+BtuxdpSV4/789">TS</a>]
00:13:15 ◼ ► know some people would argue they were more reliable etc but I and an uncanny [<a href="https://overcast.fm/+BtuxdpSV4/795">TS</a>]
00:13:24 ◼ ► ability he seemed to have is that he seemed it wasn't just that he had good [<a href="https://overcast.fm/+BtuxdpSV4/804">TS</a>]
00:13:28 ◼ ► taste it was the heat new Steve's taste and that his you know they're one of the [<a href="https://overcast.fm/+BtuxdpSV4/808">TS</a>]
00:13:34 ◼ ► profiles for something that was written one of the pieces that was written about [<a href="https://overcast.fm/+BtuxdpSV4/814">TS</a>]
00:13:37 ◼ ► for starters it might have been an unnamed person who was complaining that [<a href="https://overcast.fm/+BtuxdpSV4/817">TS</a>]
00:13:42 ◼ ► they present stuff to forestall and forestall would say Steve wouldn't like [<a href="https://overcast.fm/+BtuxdpSV4/822">TS</a>]
00:13:45 ◼ ► that and then that was all they had to do is say Steven like it and that's [<a href="https://overcast.fm/+BtuxdpSV4/825">TS</a>]
00:13:48 ◼ ► enough to bounce back to the drawing board and that it got tiresome over the [<a href="https://overcast.fm/+BtuxdpSV4/828">TS</a>]
00:13:52 ◼ ► time but I think the fact that he lasted so long as a direct report to Steve Jobs [<a href="https://overcast.fm/+BtuxdpSV4/832">TS</a>]
00:13:59 ◼ ► shows that he he was right there he knew what he would like and what he wouldn't [<a href="https://overcast.fm/+BtuxdpSV4/839">TS</a>]
00:14:05 ◼ ► like that any company will you have some like Steve Jobs that's an essential [<a href="https://overcast.fm/+BtuxdpSV4/845">TS</a>]
00:14:08 ◼ ► skill to get anything done and we've all heard the stories I can make that blue [<a href="https://overcast.fm/+BtuxdpSV4/848">TS</a>]
00:14:13 ◼ ► more beautiful that can burn hours and weeks from the designer [<a href="https://overcast.fm/+BtuxdpSV4/853">TS</a>]
00:14:17 ◼ ► if you can short-cut that process with someone like scott foresman immensely [<a href="https://overcast.fm/+BtuxdpSV4/857">TS</a>]
00:14:20 ◼ ► valuable right because you couldn't just it wasn't like you were gonna get a [<a href="https://overcast.fm/+BtuxdpSV4/860">TS</a>]
00:14:25 ◼ ► chance at 10 a.m. on a Tuesday when he says you know no that's not good enough [<a href="https://overcast.fm/+BtuxdpSV4/865">TS</a>]
00:14:32 ◼ ► you don't get a chance at 10 a.m. the next day to also presented him you've [<a href="https://overcast.fm/+BtuxdpSV4/872">TS</a>]
00:14:37 ◼ ► got a way you might be stuck waiting a week or longer before you get a chance [<a href="https://overcast.fm/+BtuxdpSV4/877">TS</a>]
00:14:41 ◼ ► to to get your project in front of him yet what if there's something that's [<a href="https://overcast.fm/+BtuxdpSV4/881">TS</a>]
00:14:45 ◼ ► worth fighting for a story like iTunes and Windows was great example but [<a href="https://overcast.fm/+BtuxdpSV4/885">TS</a>]
00:14:48 ◼ ► there's a lot of smaller example Scott was somebody could go back to steve is a [<a href="https://overcast.fm/+BtuxdpSV4/888">TS</a>]
00:14:51 ◼ ► look I really think which take another look at this and then projects that [<a href="https://overcast.fm/+BtuxdpSV4/891">TS</a>]
00:14:54 ◼ ► might have otherwise been derailed in a few minutes sometimes be gradually get [<a href="https://overcast.fm/+BtuxdpSV4/894">TS</a>]
00:14:58 ◼ ► back on track right so rather than just merely and being an arbiter of good [<a href="https://overcast.fm/+BtuxdpSV4/898">TS</a>]
00:15:02 ◼ ► taste being an arbiter of Steve Jobs is good taste was essential and I think you [<a href="https://overcast.fm/+BtuxdpSV4/902">TS</a>]
00:15:12 ◼ ► know hindsight clearly not very valuable to Apple after steve Jobs was does it [<a href="https://overcast.fm/+BtuxdpSV4/912">TS</a>]
00:15:19 ◼ ► looks like he's not Steve Jobs he doesn't need that service and Jony ive [<a href="https://overcast.fm/+BtuxdpSV4/919">TS</a>]
00:15:22 ◼ ► has peerless taste of his own so he doesn't mean that's right [<a href="https://overcast.fm/+BtuxdpSV4/922">TS</a>]
00:15:27 ◼ ► different days and it does make you wonder in hindsight what some of cos [<a href="https://overcast.fm/+BtuxdpSV4/927">TS</a>]
00:15:31 ◼ ► and and you know Steve Jobs famously you know where we're actually friends more [<a href="https://overcast.fm/+BtuxdpSV4/931">TS</a>]
00:15:36 ◼ ► than just collaborators and ate lunch together all the time it makes you [<a href="https://overcast.fm/+BtuxdpSV4/936">TS</a>]
00:15:40 ◼ ► wonder how much feedback Johnny had given him over the years you know that [<a href="https://overcast.fm/+BtuxdpSV4/940">TS</a>]
00:15:45 ◼ ► was obviously rejected in terms of trying to steer the user interface in a [<a href="https://overcast.fm/+BtuxdpSV4/945">TS</a>]
00:15:50 ◼ ► direction more palatable to himself without actually having any kind of [<a href="https://overcast.fm/+BtuxdpSV4/950">TS</a>]
00:15:54 ◼ ► actual role in it I think something you said a couple years ago was really [<a href="https://overcast.fm/+BtuxdpSV4/954">TS</a>]
00:15:58 ◼ ► astute there because the age before retina and especially when mobile [<a href="https://overcast.fm/+BtuxdpSV4/958">TS</a>]
00:16:01 ◼ ► devices were really knew swipe to unlock nobody knew what that was so making a [<a href="https://overcast.fm/+BtuxdpSV4/961">TS</a>]
00:16:05 ◼ ► giant group in there and making a very elaborate but it gave you that afforded [<a href="https://overcast.fm/+BtuxdpSV4/965">TS</a>]
00:16:08 ◼ ► that visual clue of how you had to use that and/or Steve would say you know [<a href="https://overcast.fm/+BtuxdpSV4/968">TS</a>]
00:16:14 ◼ ► no one cares about that give it a texture and it sounds dumb but if you're [<a href="https://overcast.fm/+BtuxdpSV4/974">TS</a>]
00:16:18 ◼ ► stumbling home tired or drunk and you open up a nap in your contacts and [<a href="https://overcast.fm/+BtuxdpSV4/978">TS</a>]
00:16:22 ◼ ► there's no there's nothing to tell you which contacted is maybe try to call a [<a href="https://overcast.fm/+BtuxdpSV4/982">TS</a>]
00:16:25 ◼ ► cab in Game Center and you just you just don't know [<a href="https://overcast.fm/+BtuxdpSV4/985">TS</a>]
00:16:28 ◼ ► so there were a lot of usability reasons and just philosophical reasons why I [<a href="https://overcast.fm/+BtuxdpSV4/988">TS</a>]
00:16:32 ◼ ► think that started off but then as a transition to read into that sort of [<a href="https://overcast.fm/+BtuxdpSV4/992">TS</a>]
00:16:35 ◼ ► texture doesn't hold up in here I think it's a combination i emphasize that my [<a href="https://overcast.fm/+BtuxdpSV4/995">TS</a>]
00:16:40 ◼ ► years ago my thought was a lot more about the retina nan Ren and that you [<a href="https://overcast.fm/+BtuxdpSV4/1000">TS</a>]
00:16:45 ◼ ► needed the other thing was in addition to this the affordances of knowing what [<a href="https://overcast.fm/+BtuxdpSV4/1005">TS</a>]
00:16:49 ◼ ► to do and having that slide to unlock which as you know to me like just put [<a href="https://overcast.fm/+BtuxdpSV4/1009">TS</a>]
00:16:54 ◼ ► that design itself not even the whole iPhone but just put that slide to unlock [<a href="https://overcast.fm/+BtuxdpSV4/1014">TS</a>]
00:16:58 ◼ ► itself could then in the museum because that is it it it made people wow people [<a href="https://overcast.fm/+BtuxdpSV4/1018">TS</a>]
00:17:08 ◼ ► want to buy the phone just from slide to unlock and tell you how to use it right [<a href="https://overcast.fm/+BtuxdpSV4/1028">TS</a>]
00:17:12 ◼ ► I I have my thought a couple of years ago was simply about the fact that even [<a href="https://overcast.fm/+BtuxdpSV4/1032">TS</a>]
00:17:18 ◼ ► at a hundred and sixty-three pixels per inch which was pretty high for the time [<a href="https://overcast.fm/+BtuxdpSV4/1038">TS</a>]
00:17:26 ◼ ► it was only high compared to the hundred and twenty-two hundred and thirty years [<a href="https://overcast.fm/+BtuxdpSV4/1046">TS</a>]
00:17:30 ◼ ► pixels per inch we had our Macs at the time that you needed to use those sort [<a href="https://overcast.fm/+BtuxdpSV4/1050">TS</a>]
00:17:35 ◼ ► of Photoshop style user interface designs just to make it look good so [<a href="https://overcast.fm/+BtuxdpSV4/1055">TS</a>]
00:17:41 ◼ ► that as soon as you look at it you thought wow that looks cool because [<a href="https://overcast.fm/+BtuxdpSV4/1061">TS</a>]
00:17:45 ◼ ► something like I was 7 it just doesn't look that great does nothing about it [<a href="https://overcast.fm/+BtuxdpSV4/1065">TS</a>]
00:17:52 ◼ ► makes you go well but I think that they are foreign stuff was important to cause [<a href="https://overcast.fm/+BtuxdpSV4/1072">TS</a>]
00:17:57 ◼ ► I think the basic idea with the original iPhone was that like Steve Jobs use the [<a href="https://overcast.fm/+BtuxdpSV4/1077">TS</a>]
00:18:04 ◼ ► analogy when he introduced it hears all these other phones of the time and look [<a href="https://overcast.fm/+BtuxdpSV4/1084">TS</a>]
00:18:11 ◼ ► what they've got they've got all these buttoned but here's the thing about all [<a href="https://overcast.fm/+BtuxdpSV4/1091">TS</a>]
00:18:14 ◼ ► these hardware buttons it reduces the amount of space you have now the screens [<a href="https://overcast.fm/+BtuxdpSV4/1094">TS</a>]
00:18:17 ◼ ► on this big and then number two a year from now we come up with this great idea [<a href="https://overcast.fm/+BtuxdpSV4/1097">TS</a>]
00:18:22 ◼ ► for a new feature we're stuck with the buttons we have already come up with a [<a href="https://overcast.fm/+BtuxdpSV4/1102">TS</a>]
00:18:26 ◼ ► year ago and that we've solved this problem [<a href="https://overcast.fm/+BtuxdpSV4/1106">TS</a>]
00:18:28 ◼ ► years and years ago called bitmap screen and then you can make all the buttons [<a href="https://overcast.fm/+BtuxdpSV4/1108">TS</a>]
00:18:32 ◼ ► you want whenever you want and only have the buttons that you need right now [<a href="https://overcast.fm/+BtuxdpSV4/1112">TS</a>]
00:18:36 ◼ ► screen so we'll do the whole thing will just be a screen and will make the [<a href="https://overcast.fm/+BtuxdpSV4/1116">TS</a>]
00:18:40 ◼ ► buttons and software but I think that the basic idea was make the buttons look [<a href="https://overcast.fm/+BtuxdpSV4/1120">TS</a>]
00:18:45 ◼ ► like fake hardware and that in every single app it's like a dedicated device [<a href="https://overcast.fm/+BtuxdpSV4/1125">TS</a>]
00:18:52 ◼ ► simulating a dedicated hardware device for that future and the broadcast media [<a href="https://overcast.fm/+BtuxdpSV4/1132">TS</a>]
00:18:57 ◼ ► famous example of that it its people they thought was a people wouldn't know [<a href="https://overcast.fm/+BtuxdpSV4/1137">TS</a>]
00:19:01 ◼ ► how to approach to the blank piece of glass and if you made it look like [<a href="https://overcast.fm/+BtuxdpSV4/1141">TS</a>]
00:19:04 ◼ ► something they were familiar with at least they start tapping around and then [<a href="https://overcast.fm/+BtuxdpSV4/1144">TS</a>]
00:19:07 ◼ ► discover how it worked for the CIA call recorder I know that wasn't in the first [<a href="https://overcast.fm/+BtuxdpSV4/1147">TS</a>]
00:19:14 ◼ ► OS but it certainly was one of the early ones the compass is another 12 real I [<a href="https://overcast.fm/+BtuxdpSV4/1154">TS</a>]
00:19:22 ◼ ► cashed out the last big example right and even the ones that didn't have an [<a href="https://overcast.fm/+BtuxdpSV4/1162">TS</a>]
00:19:27 ◼ ► appt you know something like mail which didn't really have a brown style you [<a href="https://overcast.fm/+BtuxdpSV4/1167">TS</a>]
00:19:34 ◼ ► know gadget you could compare it to [<a href="https://overcast.fm/+BtuxdpSV4/1174">TS</a>]
00:19:37 ◼ ► to just the fact that there is little 3d effects between the you know the [<a href="https://overcast.fm/+BtuxdpSV4/1177">TS</a>]
00:19:42 ◼ ► keyboard and the content area it's just ever so gently suggested that this is [<a href="https://overcast.fm/+BtuxdpSV4/1182">TS</a>]
00:19:48 ◼ ► what it would look like if you had a hardware device that was just for email [<a href="https://overcast.fm/+BtuxdpSV4/1188">TS</a>]
00:19:51 ◼ ► and the original at least the first version baden compoz anywhere nearly as [<a href="https://overcast.fm/+BtuxdpSV4/1191">TS</a>]
00:19:55 ◼ ► well as later versions why we didn't get wallpaper I was actually so they had a [<a href="https://overcast.fm/+BtuxdpSV4/1195">TS</a>]
00:20:00 ◼ ► lot a lot fewer things they could do actually write well the basic basic idea [<a href="https://overcast.fm/+BtuxdpSV4/1200">TS</a>]
00:20:06 ◼ ► I always thought with the original home screen was to make it look like at the [<a href="https://overcast.fm/+BtuxdpSV4/1206">TS</a>]
00:20:11 ◼ ► home screen level by having just a black wallpaper the idea was you've got this [<a href="https://overcast.fm/+BtuxdpSV4/1211">TS</a>]
00:20:16 ◼ ► device that is sort of like a calculator where each icon is a but you know it's [<a href="https://overcast.fm/+BtuxdpSV4/1216">TS</a>]
00:20:22 ◼ ► like this I could dial pad instead of having numbers right like an old phone [<a href="https://overcast.fm/+BtuxdpSV4/1222">TS</a>]
00:20:27 ◼ ► headphones that they were replacing the basic interface was a you know [<a href="https://overcast.fm/+BtuxdpSV4/1227">TS</a>]
00:20:33 ◼ ► 1234567890 at bottom dialpad the dial pad on the iPhone was you know these 11 [<a href="https://overcast.fm/+BtuxdpSV4/1233">TS</a>]
00:20:44 ◼ ► apps a really good insight absolutely it it was all so different than competitive [<a href="https://overcast.fm/+BtuxdpSV4/1244">TS</a>]
00:20:50 ◼ ► products when not initially but it would later prove widget on the home screen it [<a href="https://overcast.fm/+BtuxdpSV4/1250">TS</a>]
00:20:54 ◼ ► always felt like Apple never one of the home screen to be a destination just [<a href="https://overcast.fm/+BtuxdpSV4/1254">TS</a>]
00:20:57 ◼ ► write it was just a dial pad dial up whatever happy needed the device to [<a href="https://overcast.fm/+BtuxdpSV4/1257">TS</a>]
00:21:03 ◼ ► transform itself into yes absolutely [<a href="https://overcast.fm/+BtuxdpSV4/1263">TS</a>]
00:21:06 ◼ ► so I kind of you know we could back down all the way back to this news about [<a href="https://overcast.fm/+BtuxdpSV4/1266">TS</a>]
00:21:13 ◼ ► johnnie I great kristy are not going well and I on diet and Richard Howarth [<a href="https://overcast.fm/+BtuxdpSV4/1273">TS</a>]
00:21:19 ◼ ► well and you know guys I Christie leaving it it turned you I design into [<a href="https://overcast.fm/+BtuxdpSV4/1279">TS</a>]
00:21:26 ◼ ► something that works exactly like industrial design had always worked up [<a href="https://overcast.fm/+BtuxdpSV4/1286">TS</a>]
00:21:32 ◼ ► like and in theory they could have done the same thing by not putting it under [<a href="https://overcast.fm/+BtuxdpSV4/1292">TS</a>]
00:21:35 ◼ ► johnnie I but just by picking somebody else like Greg Christie and setting up [<a href="https://overcast.fm/+BtuxdpSV4/1295">TS</a>]
00:21:40 ◼ ► UI design as a separate peer to industrial design right they could have [<a href="https://overcast.fm/+BtuxdpSV4/1300">TS</a>]
00:21:48 ◼ ► name instead of putting it all under johnnie I they coulda said Johnny you're [<a href="https://overcast.fm/+BtuxdpSV4/1308">TS</a>]
00:21:51 ◼ ► still in charge of industrial design you design on the hardware and now we've [<a href="https://overcast.fm/+BtuxdpSV4/1311">TS</a>]
00:21:55 ◼ ► named this guy Greg Christie could've been anybody else you are like the Jony [<a href="https://overcast.fm/+BtuxdpSV4/1315">TS</a>]
00:22:01 ◼ ► ive of UI design and you'll set up your own land and you guys were designed on [<a href="https://overcast.fm/+BtuxdpSV4/1321">TS</a>]
00:22:06 ◼ ► the basis didn't have to be in one but it you know but I do think that either [<a href="https://overcast.fm/+BtuxdpSV4/1326">TS</a>]
00:22:11 ◼ ► way it was the right way to go moving forward without jobs at the helm as CEO [<a href="https://overcast.fm/+BtuxdpSV4/1331">TS</a>]
00:22:18 ◼ ► somebody has to be in charge of the taste some you know it had to be done [<a href="https://overcast.fm/+BtuxdpSV4/1338">TS</a>]
00:22:22 ◼ ► yet know i think thats various do I think these you can see clearly that [<a href="https://overcast.fm/+BtuxdpSV4/1342">TS</a>]
00:22:27 ◼ ► right away the big the first big project that came out was iOS 7 and when they [<a href="https://overcast.fm/+BtuxdpSV4/1347">TS</a>]
00:22:32 ◼ ► did the advertising for the iPhone 5 see they had better together as their slogan [<a href="https://overcast.fm/+BtuxdpSV4/1352">TS</a>]
00:22:37 ◼ ► he wanted to show the pallets matched over that though the hardware and [<a href="https://overcast.fm/+BtuxdpSV4/1357">TS</a>]
00:22:40 ◼ ► software being together was an important thing for the only reason I say that had [<a href="https://overcast.fm/+BtuxdpSV4/1360">TS</a>]
00:22:45 ◼ ► to be driven by joining I but that was the benefit of putting all this together [<a href="https://overcast.fm/+BtuxdpSV4/1365">TS</a>]
00:22:49 ◼ ► and I think the watches the combination of that because say what you want about [<a href="https://overcast.fm/+BtuxdpSV4/1369">TS</a>]
00:22:54 ◼ ► the watch and what you know whether you like the you know where you think the [<a href="https://overcast.fm/+BtuxdpSV4/1374">TS</a>]
00:22:59 ◼ ► watch stands in terms of you know is it better than the original iPhone is it [<a href="https://overcast.fm/+BtuxdpSV4/1379">TS</a>]
00:23:02 ◼ ► better than the original iPad whatever I don't think to me there's no doubt that [<a href="https://overcast.fm/+BtuxdpSV4/1382">TS</a>]
00:23:07 ◼ ► the hardware and software integration [<a href="https://overcast.fm/+BtuxdpSV4/1387">TS</a>]
00:23:10 ◼ ► are tighter with the watch than any any other device and talking about UI design [<a href="https://overcast.fm/+BtuxdpSV4/1390">TS</a>]
00:23:16 ◼ ► in particular that the UI just doesn't make any sense except in the context of [<a href="https://overcast.fm/+BtuxdpSV4/1396">TS</a>]
00:23:21 ◼ ► this watch and it's it is something brand new and it's also a category where [<a href="https://overcast.fm/+BtuxdpSV4/1401">TS</a>]
00:23:26 ◼ ► Apple had 10 years 10 years of tablets of Windows tablet PC to look at watches [<a href="https://overcast.fm/+BtuxdpSV4/1406">TS</a>]
00:23:32 ◼ ► were still very new yet the pebble you had a call Samsung watches but now those [<a href="https://overcast.fm/+BtuxdpSV4/1412">TS</a>]
00:23:35 ◼ ► those came later probably after Apple had to do a lot of their original [<a href="https://overcast.fm/+BtuxdpSV4/1415">TS</a>]
00:23:40 ◼ ► so it's a project where Apple had to not just identify problems like this we hate [<a href="https://overcast.fm/+BtuxdpSV4/1420">TS</a>]
00:23:45 ◼ ► this because and the ordeal of watches but they had sort of figure out how to [<a href="https://overcast.fm/+BtuxdpSV4/1425">TS</a>]
00:23:49 ◼ ► make the watching computer and not just additional mechanism anymore [<a href="https://overcast.fm/+BtuxdpSV4/1429">TS</a>]
00:23:53 ◼ ► famously well maybe nothing maybe people don't know this but in the development [<a href="https://overcast.fm/+BtuxdpSV4/1433">TS</a>]
00:24:00 ◼ ► of the original iPhone the four stalls software team didn't see the prototypes [<a href="https://overcast.fm/+BtuxdpSV4/1440">TS</a>]
00:24:06 ◼ ► of the hardware they were developing you know there and I they knew the size of [<a href="https://overcast.fm/+BtuxdpSV4/1446">TS</a>]
00:24:10 ◼ ► the screen and then you obviously knew it was going to be a touch screen but [<a href="https://overcast.fm/+BtuxdpSV4/1450">TS</a>]
00:24:13 ◼ ► they didn't get to see what the prototypes and which is a little bit [<a href="https://overcast.fm/+BtuxdpSV4/1453">TS</a>]
00:24:17 ◼ ► less important I feel like the software team just knowing okay to touch screen [<a href="https://overcast.fm/+BtuxdpSV4/1457">TS</a>]
00:24:21 ◼ ► that is you know 320 by 480 and you know it's going to be to Glasgow touch it [<a href="https://overcast.fm/+BtuxdpSV4/1461">TS</a>]
00:24:27 ◼ ► them working blind on the hardware is a little bit less meaningful than the fact [<a href="https://overcast.fm/+BtuxdpSV4/1467">TS</a>]
00:24:32 ◼ ► that the hardware teamed didn't get to see the software like and you know you [<a href="https://overcast.fm/+BtuxdpSV4/1472">TS</a>]
00:24:37 ◼ ► know the stairs then maybe was even on eBay where like a prototype like there [<a href="https://overcast.fm/+BtuxdpSV4/1477">TS</a>]
00:24:41 ◼ ► was this like super janky looking you know like stand-in [<a href="https://overcast.fm/+BtuxdpSV4/1481">TS</a>]
00:24:49 ◼ ► so we should try to find the link to this skank was the code name for the the [<a href="https://overcast.fm/+BtuxdpSV4/1489">TS</a>]
00:25:03 ◼ ► standard OS I think it's the it's the sort of the development that runs on the [<a href="https://overcast.fm/+BtuxdpSV4/1503">TS</a>]
00:25:08 ◼ ► technical information you need a crowd from electronics to do a lot of things [<a href="https://overcast.fm/+BtuxdpSV4/1508">TS</a>]
00:25:11 ◼ ► right it was sort of like a diagnostic I guess you could say and purposefully did [<a href="https://overcast.fm/+BtuxdpSV4/1511">TS</a>]
00:25:18 ◼ ► not look good at all it was you know maybe look bad so that I wasn't like [<a href="https://overcast.fm/+BtuxdpSV4/1518">TS</a>]
00:25:24 ◼ ► they lied to them and said hey this is the OS are you guys don't get to see the [<a href="https://overcast.fm/+BtuxdpSV4/1524">TS</a>]
00:25:28 ◼ ► OS make the hardware and here's this ugly diagnostic OS where you can test to [<a href="https://overcast.fm/+BtuxdpSV4/1528">TS</a>]
00:25:32 ◼ ► make sure that you know WiFi antenna is doing what the wifi antennas supposed to [<a href="https://overcast.fm/+BtuxdpSV4/1532">TS</a>]
00:25:39 ◼ ► I think even some of the earlier prototypes were just component and I [<a href="https://overcast.fm/+BtuxdpSV4/1539">TS</a>]
00:25:42 ◼ ► think this has been true for years just components literally bolted down on [<a href="https://overcast.fm/+BtuxdpSV4/1542">TS</a>]
00:25:54 ◼ ► iPod it's it's really big and it was never supposed to pull anybody in the [<a href="https://overcast.fm/+BtuxdpSV4/1554">TS</a>]
00:26:01 ◼ ► thinking was the product but it's just like a bunch of things on a board and [<a href="https://overcast.fm/+BtuxdpSV4/1561">TS</a>]
00:26:08 ◼ ► there's a dial you know that was the click wheel but it just looked like a [<a href="https://overcast.fm/+BtuxdpSV4/1568">TS</a>]
00:26:11 ◼ ► nod off to the side that you would spend around but smart because if you have to [<a href="https://overcast.fm/+BtuxdpSV4/1571">TS</a>]
00:26:15 ◼ ► wait for me you can't you can't have one follow the same time but it's it seems [<a href="https://overcast.fm/+BtuxdpSV4/1575">TS</a>]
00:26:25 ◼ ► very clear to me I would be shocked to find out otherwise because it with you [<a href="https://overcast.fm/+BtuxdpSV4/1585">TS</a>]
00:26:29 ◼ ► know with all 10 Jony ive design lab but it's it seems very clear to me that the [<a href="https://overcast.fm/+BtuxdpSV4/1589">TS</a>]
00:26:34 ◼ ► watch was developed with the software and hardware at the same time even [<a href="https://overcast.fm/+BtuxdpSV4/1594">TS</a>]
00:26:40 ◼ ► beyond that because there is some silently have Kevin Lynch and charge of [<a href="https://overcast.fm/+BtuxdpSV4/1600">TS</a>]
00:26:44 ◼ ► the software not craig Venter et but it also seems like the people who do [<a href="https://overcast.fm/+BtuxdpSV4/1604">TS</a>]
00:26:48 ◼ ► messaging for iOS are in touch with the people who doing it watching and there's [<a href="https://overcast.fm/+BtuxdpSV4/1608">TS</a>]
00:26:52 ◼ ► not sort of that strict divided there used to be in that results of the stuff [<a href="https://overcast.fm/+BtuxdpSV4/1612">TS</a>]
00:26:55 ◼ ► working together perfectly but very well [<a href="https://overcast.fm/+BtuxdpSV4/1615">TS</a>]
00:26:58 ◼ ► right I do think I think Lynch reports the battery though but the idea was that [<a href="https://overcast.fm/+BtuxdpSV4/1618">TS</a>]
00:27:03 ◼ ► you know rather than spread federal center then here is that you know they [<a href="https://overcast.fm/+BtuxdpSV4/1623">TS</a>]
00:27:08 ◼ ► needed somebody who is just going to be you know you know what I don't know if [<a href="https://overcast.fm/+BtuxdpSV4/1628">TS</a>]
00:27:13 ◼ ► he was I don't know how there's the Apple term the DRI directly responsible [<a href="https://overcast.fm/+BtuxdpSV4/1633">TS</a>]
00:27:17 ◼ ► individual but at least he you know somebody has to be the DRO for the OS [<a href="https://overcast.fm/+BtuxdpSV4/1637">TS</a>]
00:27:23 ◼ ► itself if not the design of the OS and the actual like it all coded up you know [<a href="https://overcast.fm/+BtuxdpSV4/1643">TS</a>]
00:27:28 ◼ ► here's the bill and the build is ready you know this is 1.0 for a watch and [<a href="https://overcast.fm/+BtuxdpSV4/1648">TS</a>]
00:27:33 ◼ ► that was Kevin Lynch I think someone also and this was definitely got someone [<a href="https://overcast.fm/+BtuxdpSV4/1653">TS</a>]
00:27:37 ◼ ► has to have that single act of will to Perth something new and it's arguable [<a href="https://overcast.fm/+BtuxdpSV4/1657">TS</a>]
00:27:41 ◼ ► whether the same person should mature that product but you really have to have [<a href="https://overcast.fm/+BtuxdpSV4/1661">TS</a>]
00:27:44 ◼ ► that person whose only job it is to make that much crime so with the ice storm I [<a href="https://overcast.fm/+BtuxdpSV4/1664">TS</a>]
00:27:51 ◼ ► i have to me I'm guilty as charged were on my first read through the article I [<a href="https://overcast.fm/+BtuxdpSV4/1671">TS</a>]
00:27:56 ◼ ► took a deep breath and thought what does is this the first step to him going out [<a href="https://overcast.fm/+BtuxdpSV4/1676">TS</a>]
00:28:01 ◼ ► the door and I just read too much into it I think but that whole thing he was [<a href="https://overcast.fm/+BtuxdpSV4/1681">TS</a>]
00:28:09 ◼ ► going to travel more I really did read it first my first taken it as a fireball [<a href="https://overcast.fm/+BtuxdpSV4/1689">TS</a>]
00:28:15 ◼ ► I thought that meant he might move back to England and a lot of that was based [<a href="https://overcast.fm/+BtuxdpSV4/1695">TS</a>]
00:28:20 ◼ ► on my recollection of that of a 2011 story in the London Times that said that [<a href="https://overcast.fm/+BtuxdpSV4/1700">TS</a>]
00:28:26 ◼ ► while negotiating a new contract without bold I have wanted to put in you know be [<a href="https://overcast.fm/+BtuxdpSV4/1706">TS</a>]
00:28:32 ◼ ► authorized to work from London or wherever he would live in England and [<a href="https://overcast.fm/+BtuxdpSV4/1712">TS</a>]
00:28:37 ◼ ► that Tim Cook and whoever else it up orders I know you've got to stay here [<a href="https://overcast.fm/+BtuxdpSV4/1717">TS</a>]
00:28:40 ◼ ► and that there was a source of conflict which in hindsight was the only one [<a href="https://overcast.fm/+BtuxdpSV4/1720">TS</a>]
00:28:45 ◼ ► report of it and then it seems it's one of those things where it seems like [<a href="https://overcast.fm/+BtuxdpSV4/1725">TS</a>]
00:28:48 ◼ ► there's a whole bunch of stories about it but every other story you can find [<a href="https://overcast.fm/+BtuxdpSV4/1728">TS</a>]
00:28:52 ◼ ► about it is the London Times is reporting that blah blah blah Jony ive [<a href="https://overcast.fm/+BtuxdpSV4/1732">TS</a>]
00:28:57 ◼ ► one in moving that there wasn't anybody else who said it [<a href="https://overcast.fm/+BtuxdpSV4/1737">TS</a>]
00:29:00 ◼ ► their source for this was completely and I [<a href="https://overcast.fm/+BtuxdpSV4/1740">TS</a>]
00:29:02 ◼ ► most certainly wasn't johnnie I and asking around over the last week it [<a href="https://overcast.fm/+BtuxdpSV4/1742">TS</a>]
00:29:07 ◼ ► seems to me like that story was bullshit and was sort of a source of [<a href="https://overcast.fm/+BtuxdpSV4/1747">TS</a>]
00:29:11 ◼ ► consternation at Apple at the time because they knew it was bullshit it was [<a href="https://overcast.fm/+BtuxdpSV4/1751">TS</a>]
00:29:17 ◼ ► bullshit but they didn't want to say that it was bullshit just because [<a href="https://overcast.fm/+BtuxdpSV4/1757">TS</a>]
00:29:21 ◼ ► they're up on it they don't talk about such things while at the same time as [<a href="https://overcast.fm/+BtuxdpSV4/1761">TS</a>]
00:29:24 ◼ ► you initially it because it was a British paper was leaving I think that [<a href="https://overcast.fm/+BtuxdpSV4/1764">TS</a>]
00:29:30 ◼ ► yeah and not moving back necessarily but like if you were to spend the summers [<a href="https://overcast.fm/+BtuxdpSV4/1770">TS</a>]
00:29:34 ◼ ► there are three months that seemed perfectly logical to be given his yeah [<a href="https://overcast.fm/+BtuxdpSV4/1774">TS</a>]
00:29:39 ◼ ► that's another factor in it the fact that it wasn't a UK paper the fact that [<a href="https://overcast.fm/+BtuxdpSV4/1779">TS</a>]
00:29:46 ◼ ► it was you know was announced in a press release I forgot about I have since [<a href="https://overcast.fm/+BtuxdpSV4/1786">TS</a>]
00:29:54 ◼ ► linked to a little yesterday under fire but I forgot that in 2003 obvi to Manian [<a href="https://overcast.fm/+BtuxdpSV4/1794">TS</a>]
00:30:00 ◼ ► took a promotion whether you want to put quotes around it or not to a title Chief [<a href="https://overcast.fm/+BtuxdpSV4/1800">TS</a>]
00:30:07 ◼ ► Software Technology Officer I think she's the STL I forgot about that even I [<a href="https://overcast.fm/+BtuxdpSV4/1807">TS</a>]
00:30:18 ◼ ► just reread it and the story of it in becoming Steve Jobs which but that thing [<a href="https://overcast.fm/+BtuxdpSV4/1818">TS</a>]
00:30:24 ◼ ► that I had forgotten was that the title started with chief I just somehow like [<a href="https://overcast.fm/+BtuxdpSV4/1824">TS</a>]
00:30:29 ◼ ► the four letter CSTO like if they had promoted to chief technology officer [<a href="https://overcast.fm/+BtuxdpSV4/1829">TS</a>]
00:30:35 ◼ ► just CTO I've I would have remembered that in a way that I didn't with Chief [<a href="https://overcast.fm/+BtuxdpSV4/1835">TS</a>]
00:30:40 ◼ ► Software Technology Officer like somehow that sounded ceremonial to me right away [<a href="https://overcast.fm/+BtuxdpSV4/1840">TS</a>]
00:30:46 ◼ ► and then even the description of it in the press release where Apple announced [<a href="https://overcast.fm/+BtuxdpSV4/1846">TS</a>]
00:30:49 ◼ ► it sounded a little bit just really did it almost seemed almost definite that it [<a href="https://overcast.fm/+BtuxdpSV4/1849">TS</a>]
00:30:54 ◼ ► was sort of stepping aside like inventing a title yes so I kind of I [<a href="https://overcast.fm/+BtuxdpSV4/1854">TS</a>]
00:30:59 ◼ ► should have remembered it but I think in the back of my mind like subconsciously [<a href="https://overcast.fm/+BtuxdpSV4/1859">TS</a>]
00:31:04 ◼ ► I did and that it also fueled my cuz it was you know that was 2003 [<a href="https://overcast.fm/+BtuxdpSV4/1864">TS</a>]
00:31:10 ◼ ► and that was when Bertrand said let Soleil Soleil @ yeah I say star let's [<a href="https://overcast.fm/+BtuxdpSV4/1870">TS</a>]
00:31:22 ◼ ► sober trying got promoted to senior vice president of software engineering and [<a href="https://overcast.fm/+BtuxdpSV4/1882">TS</a>]
00:31:28 ◼ ► reported directly to Steve Jobs which I really do think is sort of a key to the [<a href="https://overcast.fm/+BtuxdpSV4/1888">TS</a>]
00:31:35 ◼ ► difference between today and going to CSTO and Jony ive going to chief design [<a href="https://overcast.fm/+BtuxdpSV4/1895">TS</a>]
00:31:40 ◼ ► officer where'd that people who are getting promoted underneath him to take [<a href="https://overcast.fm/+BtuxdpSV4/1900">TS</a>]
00:31:44 ◼ ► more responsibility still report directly to i've not to Tim Cook or just [<a href="https://overcast.fm/+BtuxdpSV4/1904">TS</a>]
00:31:49 ◼ ► somebody else he was essentially nonessential you don't have a direct [<a href="https://overcast.fm/+BtuxdpSV4/1909">TS</a>]
00:31:54 ◼ ► line of communication through a software it made my position jobs lately right [<a href="https://overcast.fm/+BtuxdpSV4/1914">TS</a>]
00:32:01 ◼ ► and it actually kind of interesting to see if I can fish this up here this [<a href="https://overcast.fm/+BtuxdpSV4/1921">TS</a>]
00:32:07 ◼ ► saved some hope the gist of it is as told in the becoming Steve Jobs that it [<a href="https://overcast.fm/+BtuxdpSV4/1927">TS</a>]
00:32:19 ◼ ► wasn't necessarily that at the time he immediately that to be really wanted to [<a href="https://overcast.fm/+BtuxdpSV4/1939">TS</a>]
00:32:24 ◼ ► like they use my way out the door he really just wanted to get away from the [<a href="https://overcast.fm/+BtuxdpSV4/1944">TS</a>]
00:32:28 ◼ ► day-to-day stuff and kind of work on blue sky stuff but that it just did not [<a href="https://overcast.fm/+BtuxdpSV4/1948">TS</a>]
00:32:33 ◼ ► work with the way Steve Jobs worked at the company so here's the passage from [<a href="https://overcast.fm/+BtuxdpSV4/1953">TS</a>]
00:32:40 ◼ ► becoming steve Jobs was unquestionably a promotion but it turned out to be a job [<a href="https://overcast.fm/+BtuxdpSV4/1960">TS</a>]
00:32:45 ◼ ► without much of a portfolio to Manian found himself with little concrete [<a href="https://overcast.fm/+BtuxdpSV4/1965">TS</a>]
00:32:49 ◼ ► responsibility he felt out of the loop and realize that his new role would not [<a href="https://overcast.fm/+BtuxdpSV4/1969">TS</a>]
00:32:54 ◼ ► quote being a pseudo individual staff person working for Steve doesn't work [<a href="https://overcast.fm/+BtuxdpSV4/1974">TS</a>]
00:32:59 ◼ ► because he already has all the answers he didn't like it when I would be in a [<a href="https://overcast.fm/+BtuxdpSV4/1979">TS</a>]
00:33:03 ◼ ► meeting where he was reviewing a product and I would have an opinion he just [<a href="https://overcast.fm/+BtuxdpSV4/1983">TS</a>]
00:33:07 ◼ ► didn't like it and he grew to not like that I could be a senior person like [<a href="https://overcast.fm/+BtuxdpSV4/1987">TS</a>]
00:33:10 ◼ ► that without having day-to-day responsibilities to deliver something he [<a href="https://overcast.fm/+BtuxdpSV4/1990">TS</a>]
00:33:15 ◼ ► says Tim Cook now Apple CEO says that he worried about to be mean leaving [<a href="https://overcast.fm/+BtuxdpSV4/1995">TS</a>]
00:33:20 ◼ ► Stephen 2004 to figure out another challenge to keep the Brian software [<a href="https://overcast.fm/+BtuxdpSV4/2000">TS</a>]
00:33:24 ◼ ► engineer at Apple Steve looked at me cook remembers and goes I agree he's [<a href="https://overcast.fm/+BtuxdpSV4/2004">TS</a>]
00:33:28 ◼ ► really smart but he's decided he doesn't want to work I've never found in my [<a href="https://overcast.fm/+BtuxdpSV4/2008">TS</a>]
00:33:33 ◼ ► whole life that you could mean someone who doesn't want to work hard to work [<a href="https://overcast.fm/+BtuxdpSV4/2013">TS</a>]
00:33:38 ◼ ► another time as a regular part of it another time shortly after Steve had [<a href="https://overcast.fm/+BtuxdpSV4/2018">TS</a>]
00:33:44 ◼ ► learned that demeaning it taking up golf Steve carp to cook that something was [<a href="https://overcast.fm/+BtuxdpSV4/2024">TS</a>]
00:33:49 ◼ ► golf he plundered incredulously who has time for golf balls wouldn't even let [<a href="https://overcast.fm/+BtuxdpSV4/2029">TS</a>]
00:33:58 ◼ ► well I've also heard that they used to a nice to have their off sites he wouldn't [<a href="https://overcast.fm/+BtuxdpSV4/2038">TS</a>]
00:34:05 ◼ ► let them have it anywhere there is a golf course which is interesting because [<a href="https://overcast.fm/+BtuxdpSV4/2045">TS</a>]
00:34:13 ◼ ► in the article as a strangely stage as it was they made sure to mention that [<a href="https://overcast.fm/+BtuxdpSV4/2053">TS</a>]
00:34:17 ◼ ► johnnie I still had had things on his plate to do like the story designs like [<a href="https://overcast.fm/+BtuxdpSV4/2057">TS</a>]
00:34:22 ◼ ► campus too and yeah which is a huge difference right and it's you know just [<a href="https://overcast.fm/+BtuxdpSV4/2062">TS</a>]
00:34:31 ◼ ► an enormous is still even with this and with these lieutenants taking over sort [<a href="https://overcast.fm/+BtuxdpSV4/2071">TS</a>]
00:34:36 ◼ ► of directed a responsibility for your design industrial design he still is [<a href="https://overcast.fm/+BtuxdpSV4/2076">TS</a>]
00:34:40 ◼ ► spread pretty thin but I think he spread a little bit less than by administrator [<a href="https://overcast.fm/+BtuxdpSV4/2080">TS</a>]
00:34:44 ◼ ► I think that's a that's the key thing we've seen recently too is that Apple if [<a href="https://overcast.fm/+BtuxdpSV4/2084">TS</a>]
00:34:49 ◼ ► you look at what any responsible for that's that's almost an entire that is [<a href="https://overcast.fm/+BtuxdpSV4/2089">TS</a>]
00:34:53 ◼ ► an entire company got its own marketing has got its own software development [<a href="https://overcast.fm/+BtuxdpSV4/2093">TS</a>]
00:34:55 ◼ ► it's got it and they're bringing in people to sort of help him do that with [<a href="https://overcast.fm/+BtuxdpSV4/2095">TS</a>]
00:34:59 ◼ ► marketing has always been stress relief in but they've got more people in there [<a href="https://overcast.fm/+BtuxdpSV4/2099">TS</a>]
00:35:03 ◼ ► lately and it just seems like it's it's a little more sane than it used to be [<a href="https://overcast.fm/+BtuxdpSV4/2103">TS</a>]
00:35:07 ◼ ► and responsibilities as they've grown the company didn't scale to account for [<a href="https://overcast.fm/+BtuxdpSV4/2107">TS</a>]
00:35:10 ◼ ► that and the amount of work that the top of those those organizations that was [<a href="https://overcast.fm/+BtuxdpSV4/2110">TS</a>]
00:35:17 ◼ ► so I think I have since concluded you know I mean who knows we'll see a couple [<a href="https://overcast.fm/+BtuxdpSV4/2117">TS</a>]
00:35:23 ◼ ► years I think that this actually is another one of those cases where as [<a href="https://overcast.fm/+BtuxdpSV4/2123">TS</a>]
00:35:29 ◼ ► weird as the story was where it came out and it's my guess is that weird this was [<a href="https://overcast.fm/+BtuxdpSV4/2129">TS</a>]
00:35:33 ◼ ► sort of this is the way johnnie wanted to do it and so ok this is how they did [<a href="https://overcast.fm/+BtuxdpSV4/2133">TS</a>]
00:35:37 ◼ ► it that it really is where they say it is it's a promotion it's a recognition [<a href="https://overcast.fm/+BtuxdpSV4/2137">TS</a>]
00:35:43 ◼ ► maybe maybe almost like a bladed promotion where it's recognizing the [<a href="https://overcast.fm/+BtuxdpSV4/2143">TS</a>]
00:35:47 ◼ ► authority he already wielded within the company and he's not going anywhere [<a href="https://overcast.fm/+BtuxdpSV4/2147">TS</a>]
00:35:52 ◼ ► well that was interesting because he was there is at least three discrete [<a href="https://overcast.fm/+BtuxdpSV4/2152">TS</a>]
00:35:55 ◼ ► reactions to the news when it first came out one was that this was johnnie I [<a href="https://overcast.fm/+BtuxdpSV4/2155">TS</a>]
00:36:00 ◼ ► getting ready to wind down the other was that this was johnnie of consolidating [<a href="https://overcast.fm/+BtuxdpSV4/2160">TS</a>]
00:36:03 ◼ ► power because it was an old quote from Steve Jobs where he said no one had more [<a href="https://overcast.fm/+BtuxdpSV4/2163">TS</a>]
00:36:07 ◼ ► operational power at Apple besides himself and Jony ive even though they [<a href="https://overcast.fm/+BtuxdpSV4/2167">TS</a>]
00:36:11 ◼ ► had a chief operating it shows sort of his position the company and then the [<a href="https://overcast.fm/+BtuxdpSV4/2171">TS</a>]
00:36:17 ◼ ► start of the third one was like the Wall Street take where they're they're still [<a href="https://overcast.fm/+BtuxdpSV4/2177">TS</a>]
00:36:20 ◼ ► upset the apple doesn't disclose johnnie I because he is a senior vice president [<a href="https://overcast.fm/+BtuxdpSV4/2180">TS</a>]
00:36:23 ◼ ► with direct reports and certainly one of the top 10 paid his salary is not [<a href="https://overcast.fm/+BtuxdpSV4/2183">TS</a>]
00:36:27 ◼ ► disclosed but now as a chief design officer few direct reports you can argue [<a href="https://overcast.fm/+BtuxdpSV4/2187">TS</a>]
00:36:32 ◼ ► that it no longer needs to be me had I don't think so I don't know I mean who [<a href="https://overcast.fm/+BtuxdpSV4/2192">TS</a>]
00:36:36 ◼ ► knows about that I know that I think I only tweeted about it but maybe I [<a href="https://overcast.fm/+BtuxdpSV4/2196">TS</a>]
00:36:40 ◼ ► blogged about it but it it it has struck me as weird over the years when they [<a href="https://overcast.fm/+BtuxdpSV4/2200">TS</a>]
00:36:44 ◼ ► disclose executive payment who's on the list who's not I carts had to be last [<a href="https://overcast.fm/+BtuxdpSV4/2204">TS</a>]
00:36:49 ◼ ► year because her like this I guess you just call it lou but under a signing [<a href="https://overcast.fm/+BtuxdpSV4/2209">TS</a>]
00:36:55 ◼ ► bonus but she got an enormous amount upfront I guess not her annual salary [<a href="https://overcast.fm/+BtuxdpSV4/2215">TS</a>]
00:36:58 ◼ ► but she was paid so much in her first year because I guess signing bonus for [<a href="https://overcast.fm/+BtuxdpSV4/2218">TS</a>]
00:37:02 ◼ ► taking the job that hurt as compensation had to be disclosed sounds complicated I [<a href="https://overcast.fm/+BtuxdpSV4/2222">TS</a>]
00:37:09 ◼ ► read an article I forget who wrote it but they were saying that it's the top [<a href="https://overcast.fm/+BtuxdpSV4/2229">TS</a>]
00:37:12 ◼ ► 10 compensations on the team but they don't have policy-making positions then [<a href="https://overcast.fm/+BtuxdpSV4/2232">TS</a>]
00:37:17 ◼ ► they're not included because they don't cares about it really does [<a href="https://overcast.fm/+BtuxdpSV4/2237">TS</a>]
00:37:24 ◼ ► and you know my conclusion is really an and i dont wanna be my trying to be cute [<a href="https://overcast.fm/+BtuxdpSV4/2244">TS</a>]
00:37:32 ◼ ► but I more or less if you just listen to Tim Cook's words in the internal memo [<a href="https://overcast.fm/+BtuxdpSV4/2252">TS</a>]
00:37:37 ◼ ► announcing the deal describing what johnny is responsible for that he was [<a href="https://overcast.fm/+BtuxdpSV4/2257">TS</a>]
00:37:42 ◼ ► responsible for hardware design and now its front bumper UI design and packaging [<a href="https://overcast.fm/+BtuxdpSV4/2262">TS</a>]
00:37:46 ◼ ► and he's supervising the design of the headquarters and a retail in that New [<a href="https://overcast.fm/+BtuxdpSV4/2266">TS</a>]
00:37:53 ◼ ► Yorker profile said he was doing he adds to it really is Steve Jobs level breath [<a href="https://overcast.fm/+BtuxdpSV4/2273">TS</a>]
00:37:58 ◼ ► I don't quite think adds like marketing like TV spots and magazine but right [<a href="https://overcast.fm/+BtuxdpSV4/2278">TS</a>]
00:38:08 ◼ ► like the videos for the Keno yeah so even though he's not on stage in the [<a href="https://overcast.fm/+BtuxdpSV4/2288">TS</a>]
00:38:14 ◼ ► Keno because he did I really do think it's as simple as that he's just is not [<a href="https://overcast.fm/+BtuxdpSV4/2294">TS</a>]
00:38:20 ◼ ► even though the few times he has done it he's done fine I think it's like he just [<a href="https://overcast.fm/+BtuxdpSV4/2300">TS</a>]
00:38:23 ◼ ► enjoys it so little and there's so much crap that's involved that he'd rather [<a href="https://overcast.fm/+BtuxdpSV4/2303">TS</a>]
00:38:27 ◼ ► not but instead his involvement in the presentation is literally supervising [<a href="https://overcast.fm/+BtuxdpSV4/2307">TS</a>]
00:38:33 ◼ ► and if not editing you know with his own hand the videos and this seems to suit [<a href="https://overcast.fm/+BtuxdpSV4/2313">TS</a>]
00:38:39 ◼ ► everyone's best interest because it it gets over the stuff that johnnie I [<a href="https://overcast.fm/+BtuxdpSV4/2319">TS</a>]
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00:38:47 ◼ ► recognizing the job he was doing and that sort of this year's his future the [<a href="https://overcast.fm/+BtuxdpSV4/2327">TS</a>]
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00:39:31 ◼ ► sponsored break here and we can we can talk about that the bottom line is I [<a href="https://overcast.fm/+BtuxdpSV4/2371">TS</a>]
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00:39:43 ◼ ► like making it official that johnnie I've and Tim Cook have a relationship [<a href="https://overcast.fm/+BtuxdpSV4/2383">TS</a>]
00:39:49 ◼ ► like Tim and Steve Jobs did like where there are two leaders in this company [<a href="https://overcast.fm/+BtuxdpSV4/2389">TS</a>]
00:39:54 ◼ ► and it's a little different this time because the other way the guy with you [<a href="https://overcast.fm/+BtuxdpSV4/2394">TS</a>]
00:40:00 ◼ ► know right like it's it's a little different but somebody has to be CEO but [<a href="https://overcast.fm/+BtuxdpSV4/2400">TS</a>]
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00:40:12 ◼ ► think I would ever want to BC I think part of this is that he's getting away [<a href="https://overcast.fm/+BtuxdpSV4/2412">TS</a>]
00:40:17 ◼ ► from some of this stuff that is CEO and have to do some of this administrative [<a href="https://overcast.fm/+BtuxdpSV4/2417">TS</a>]
00:40:24 ◼ ► Jony ive has no interest in negotiating with CBS television to get them on a [<a href="https://overcast.fm/+BtuxdpSV4/2424">TS</a>]
00:40:29 ◼ ► booty be right so it's you know it it just comes down to the personalities and [<a href="https://overcast.fm/+BtuxdpSV4/2429">TS</a>]
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00:40:45 ◼ ► any given time he projects that Apple has coming up like campus to in like [<a href="https://overcast.fm/+BtuxdpSV4/2445">TS</a>]
00:40:52 ◼ ► project those are things that johnnie it seems really interested in which makes [<a href="https://overcast.fm/+BtuxdpSV4/2452">TS</a>]
00:40:55 ◼ ► it unlikely that other than a better positioning of its project that's the [<a href="https://overcast.fm/+BtuxdpSV4/2455">TS</a>]
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00:42:14 ◼ ► but then they realize its edge to edge and there is no frame around it and then [<a href="https://overcast.fm/+BtuxdpSV4/2534">TS</a>]
00:42:18 ◼ ► they might think well maybe it's like like LCD type thing and then they [<a href="https://overcast.fm/+BtuxdpSV4/2538">TS</a>]
00:42:22 ◼ ► realize that it's not it's not going it's a real picture just an artifact it [<a href="https://overcast.fm/+BtuxdpSV4/2542">TS</a>]
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00:44:00 ◼ ► thinking about in the context of johnnie I've been promoted to chief design [<a href="https://overcast.fm/+BtuxdpSV4/2640">TS</a>]
00:44:04 ◼ ► officer because it's you think well that's just all industrial design but [<a href="https://overcast.fm/+BtuxdpSV4/2644">TS</a>]
00:44:13 ◼ ► there's no I think that if Apple is going to do a car is absolutely going to [<a href="https://overcast.fm/+BtuxdpSV4/2653">TS</a>]
00:44:20 ◼ ► be completely in the computer application of car designed like there's [<a href="https://overcast.fm/+BtuxdpSV4/2660">TS</a>]
00:44:29 ◼ ► no way that is not get involved both UI design and industrial no I would not be [<a href="https://overcast.fm/+BtuxdpSV4/2669">TS</a>]
00:44:34 ◼ ► surprised it the same kinds of Engineers [<a href="https://overcast.fm/+BtuxdpSV4/2674">TS</a>]
00:44:38 ◼ ► other products it's no guarantee that is ever going to ship because I do thing [<a href="https://overcast.fm/+BtuxdpSV4/2678">TS</a>]
00:44:44 ◼ ► and you know that thousand nose for every yes mantra some some of those nose [<a href="https://overcast.fm/+BtuxdpSV4/2684">TS</a>]
00:44:51 ◼ ► talks about this you know that bed TV Justin shipper year after year after [<a href="https://overcast.fm/+BtuxdpSV4/2691">TS</a>]
00:44:56 ◼ ► year 2010 was a great product right but there was there there was there where [<a href="https://overcast.fm/+BtuxdpSV4/2696">TS</a>]
00:45:03 ◼ ► TVs and I think in hindsight poor Gene Munster but I do think that that's one [<a href="https://overcast.fm/+BtuxdpSV4/2703">TS</a>]
00:45:10 ◼ ► of the reasons monster was so convinced and one of the things that analysts Wall [<a href="https://overcast.fm/+BtuxdpSV4/2710">TS</a>]
00:45:14 ◼ ► Street analysts like him do is develop sources in the supply chain and 10 most [<a href="https://overcast.fm/+BtuxdpSV4/2714">TS</a>]
00:45:28 ◼ ► Chico oh you know and and some of the stunningly accurate things that he's had [<a href="https://overcast.fm/+BtuxdpSV4/2728">TS</a>]
00:45:34 ◼ ► in recent years I think clearly come from the supply chain you know that he's [<a href="https://overcast.fm/+BtuxdpSV4/2734">TS</a>]
00:45:39 ◼ ► talking to me he for example nailed it on the screen sizes of the iPhone 6 in [<a href="https://overcast.fm/+BtuxdpSV4/2739">TS</a>]
00:45:46 ◼ ► six-plus and I think it was because he had sources sharp and whoever else it's [<a href="https://overcast.fm/+BtuxdpSV4/2746">TS</a>]
00:45:50 ◼ ► making the displays for those things I think monster figured out through supply [<a href="https://overcast.fm/+BtuxdpSV4/2750">TS</a>]
00:45:57 ◼ ► chain that Apple was making TV prototypes and then just extreme know [<a href="https://overcast.fm/+BtuxdpSV4/2757">TS</a>]
00:46:02 ◼ ► which is pretty you know that they weren't just things that Apple had made [<a href="https://overcast.fm/+BtuxdpSV4/2762">TS</a>]
00:46:06 ◼ ► in the Jony ive lab which never comes [<a href="https://overcast.fm/+BtuxdpSV4/2766">TS</a>]
00:46:10 ◼ ► you know nothing ever leaks out of there but they were in discussions with with [<a href="https://overcast.fm/+BtuxdpSV4/2770">TS</a>]
00:46:13 ◼ ► manufacturers and wheels were starting to turn over there just to get things [<a href="https://overcast.fm/+BtuxdpSV4/2773">TS</a>]
00:46:19 ◼ ► set up and he just took that to mean well then that's a sure thing because I [<a href="https://overcast.fm/+BtuxdpSV4/2779">TS</a>]
00:46:22 ◼ ► think with most companies once you get to that point it's going to come out and [<a href="https://overcast.fm/+BtuxdpSV4/2782">TS</a>]
00:46:26 ◼ ► see how it does is really different prototypes almost everything I can think [<a href="https://overcast.fm/+BtuxdpSV4/2786">TS</a>]
00:46:34 ◼ ► about it or talked a lot about it on a website Apple has thought about it and [<a href="https://overcast.fm/+BtuxdpSV4/2794">TS</a>]
00:46:37 ◼ ► investigators screen televisions all that's when they when they don't ship [<a href="https://overcast.fm/+BtuxdpSV4/2797">TS</a>]
00:46:43 ◼ ► some things because they've made an informed decision based on actual [<a href="https://overcast.fm/+BtuxdpSV4/2803">TS</a>]
00:46:46 ◼ ► experience with prototype products that they don't want to ship it and so you [<a href="https://overcast.fm/+BtuxdpSV4/2806">TS</a>]
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00:46:55 ◼ ► know god this terrible pun but I definitely think the way you look at it [<a href="https://overcast.fm/+BtuxdpSV4/2815">TS</a>]
00:47:00 ◼ ► now I was looking at cars the other day and even within the same brand the [<a href="https://overcast.fm/+BtuxdpSV4/2820">TS</a>]
00:47:04 ◼ ► interfaces are completely different from one models there is and that just to me [<a href="https://overcast.fm/+BtuxdpSV4/2824">TS</a>]
00:47:09 ◼ ► says there's no vision for how the stuff should be done I definitely think so [<a href="https://overcast.fm/+BtuxdpSV4/2829">TS</a>]
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00:47:17 ◼ ► since I've shopper a car but I remember the last time I did and driving light [<a href="https://overcast.fm/+BtuxdpSV4/2837">TS</a>]
00:47:22 ◼ ► two cars from the same brand and being just not that it was driving my decision [<a href="https://overcast.fm/+BtuxdpSV4/2842">TS</a>]
00:47:28 ◼ ► as to what to buy but just absolutely rolling my eyes at the inconsistencies i [<a href="https://overcast.fm/+BtuxdpSV4/2848">TS</a>]
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00:48:38 ◼ ► the way Tesla for example had to build up their their car process we're talking [<a href="https://overcast.fm/+BtuxdpSV4/2918">TS</a>]
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00:48:59 ◼ ► iPhone even though the rocker has like one year before the car place to be is [<a href="https://overcast.fm/+BtuxdpSV4/2939">TS</a>]
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00:49:09 ◼ ► undergoing where before we had all this polling place where you have to go to [<a href="https://overcast.fm/+BtuxdpSV4/2949">TS</a>]
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00:50:24 ◼ ► to WWE see how do we do the past first where do we go [<a href="https://overcast.fm/+BtuxdpSV4/3024">TS</a>]
00:50:27 ◼ ► yes and will do WABC expectations afterwards so Google i/o keynote [<a href="https://overcast.fm/+BtuxdpSV4/3027">TS</a>]
00:50:35 ◼ ► yesterday seemed to run about seven hours they were good this year I think [<a href="https://overcast.fm/+BtuxdpSV4/3035">TS</a>]
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00:50:45 ◼ ► announced a lot some of it you know pretty interesting to me I guess I guess [<a href="https://overcast.fm/+BtuxdpSV4/3045">TS</a>]
00:50:52 ◼ ► maybe it was a little more focused than usual he was restrained and I remember [<a href="https://overcast.fm/+BtuxdpSV4/3052">TS</a>]
00:50:55 ◼ ► some years where it was just almost seemed like every five minutes early new [<a href="https://overcast.fm/+BtuxdpSV4/3055">TS</a>]
00:50:59 ◼ ► initiative or API or something and you never hear about them again and this [<a href="https://overcast.fm/+BtuxdpSV4/3059">TS</a>]
00:51:03 ◼ ► year and stuff that they've truly expect to ship I fear and not that Apple [<a href="https://overcast.fm/+BtuxdpSV4/3063">TS</a>]
00:51:12 ◼ ► invented only talking about stuff the drill ship but I think it's a little [<a href="https://overcast.fm/+BtuxdpSV4/3072">TS</a>]
00:51:15 ◼ ► more happily direction so much more and people get really upset the stuff but it [<a href="https://overcast.fm/+BtuxdpSV4/3075">TS</a>]
00:51:23 ◼ ► had a much more Apple sort of sensibility to it especially with the [<a href="https://overcast.fm/+BtuxdpSV4/3083">TS</a>]
00:51:27 ◼ ► new Android features and you could see this over time were originally to get [<a href="https://overcast.fm/+BtuxdpSV4/3087">TS</a>]
00:51:31 ◼ ► market share Google had to make everything open and marketed as open as [<a href="https://overcast.fm/+BtuxdpSV4/3091">TS</a>]
00:51:35 ◼ ► possible but now from Google Play services to store reviews to a lot of [<a href="https://overcast.fm/+BtuxdpSV4/3095">TS</a>]
00:51:39 ◼ ► the programs that they're doing they they need to exert a certain amount of [<a href="https://overcast.fm/+BtuxdpSV4/3099">TS</a>]
00:51:43 ◼ ► control just who dis to improve the experience and it looks like they're [<a href="https://overcast.fm/+BtuxdpSV4/3103">TS</a>]
00:51:48 ◼ ► yeah I mean and and there's a lot of little things but one of those things [<a href="https://overcast.fm/+BtuxdpSV4/3108">TS</a>]
00:51:52 ◼ ► that I noticed is when they talked about with its a program that to me is very [<a href="https://overcast.fm/+BtuxdpSV4/3112">TS</a>]
00:51:59 ◼ ► interesting but to me it to my knowledge hasn't taken off yet but I think has a [<a href="https://overcast.fm/+BtuxdpSV4/3119">TS</a>]
00:52:03 ◼ ► good chance to his Android one which is their version of Android that is meant [<a href="https://overcast.fm/+BtuxdpSV4/3123">TS</a>]
00:52:10 ◼ ► for foreign quote developing countries but it's for people who don't have who [<a href="https://overcast.fm/+BtuxdpSV4/3130">TS</a>]
00:52:17 ◼ ► cannot afford five or six hundred dollar and so what if they can only afford $100 [<a href="https://overcast.fm/+BtuxdpSV4/3137">TS</a>]
00:52:25 ◼ ► phone or $125 phone how good can you make that today in 2015 and the thing [<a href="https://overcast.fm/+BtuxdpSV4/3145">TS</a>]
00:52:32 ◼ ► that struck me about that as being a polite not that Apple is going after [<a href="https://overcast.fm/+BtuxdpSV4/3152">TS</a>]
00:52:35 ◼ ► that market has any product that they don't there is no iPhone that targeted [<a href="https://overcast.fm/+BtuxdpSV4/3155">TS</a>]
00:52:39 ◼ ► at them but the way that its iPhone app alike to me is that it's not a here's a [<a href="https://overcast.fm/+BtuxdpSV4/3159">TS</a>]
00:52:44 ◼ ► version of Android that runs on lower power devices it's a a whole thing like [<a href="https://overcast.fm/+BtuxdpSV4/3164">TS</a>]
00:52:48 ◼ ► a device certification program in the only way you get it if you go along with [<a href="https://overcast.fm/+BtuxdpSV4/3168">TS</a>]
00:52:52 ◼ ► them and if you do your Google has Apple style control of the OS where you get [<a href="https://overcast.fm/+BtuxdpSV4/3172">TS</a>]
00:52:58 ◼ ► the latest you know you're getting Android [<a href="https://overcast.fm/+BtuxdpSV4/3178">TS</a>]
00:53:02 ◼ ► lollipop and then you'll get the Android update when it comes out because the [<a href="https://overcast.fm/+BtuxdpSV4/3182">TS</a>]
00:53:07 ◼ ► only way to participate in this as an OEM is to go along with Google said [<a href="https://overcast.fm/+BtuxdpSV4/3187">TS</a>]
00:53:11 ◼ ► there is a lot to unpack for me and one thing that I maybe everyone knew this [<a href="https://overcast.fm/+BtuxdpSV4/3191">TS</a>]
00:53:18 ◼ ► but me going into this but when starting their their keynotes by reaffirming [<a href="https://overcast.fm/+BtuxdpSV4/3198">TS</a>]
00:53:23 ◼ ► their corporate mantra and looked like the moral compass about you talk about [<a href="https://overcast.fm/+BtuxdpSV4/3203">TS</a>]
00:53:28 ◼ ► Apple's Northstar be making great products and Google needs to be done [<a href="https://overcast.fm/+BtuxdpSV4/3208">TS</a>]
00:53:31 ◼ ► don't be evil but more more often now they're saying your Google is your [<a href="https://overcast.fm/+BtuxdpSV4/3211">TS</a>]
00:53:34 ◼ ► purpose is to organize the world's data and make it easily accessible to [<a href="https://overcast.fm/+BtuxdpSV4/3214">TS</a>]
00:53:38 ◼ ► everybody and once they said that I started watching the entire keynote [<a href="https://overcast.fm/+BtuxdpSV4/3218">TS</a>]
00:53:42 ◼ ► through that lens and the thing like the optimistic music while Google is using [<a href="https://overcast.fm/+BtuxdpSV4/3222">TS</a>]
00:53:46 ◼ ► all this money that they make to bring technology whether internet in balloons [<a href="https://overcast.fm/+BtuxdpSV4/3226">TS</a>]
00:53:49 ◼ ► or low-cost phones to everybody but then the cynic in me was saying that if they [<a href="https://overcast.fm/+BtuxdpSV4/3229">TS</a>]
00:53:54 ◼ ► really want to collect all the world data they need to have everybody in the [<a href="https://overcast.fm/+BtuxdpSV4/3234">TS</a>]
00:53:59 ◼ ► and then you look at everything they announce all these services especially [<a href="https://overcast.fm/+BtuxdpSV4/3239">TS</a>]
00:54:02 ◼ ► when they're really cool are sort of what you feed the drugs you give [<a href="https://overcast.fm/+BtuxdpSV4/3242">TS</a>]
00:54:06 ◼ ► somebody said they'll go and feed the beast for you and the profound [<a href="https://overcast.fm/+BtuxdpSV4/3246">TS</a>]
00:54:11 ◼ ► difference between Apple wanting to make great products so that they can sell [<a href="https://overcast.fm/+BtuxdpSV4/3251">TS</a>]
00:54:15 ◼ ► them at a high margin and make a good experience by the next product where [<a href="https://overcast.fm/+BtuxdpSV4/3255">TS</a>]
00:54:19 ◼ ► Google has to make these services that are so good that you be willing to give [<a href="https://overcast.fm/+BtuxdpSV4/3259">TS</a>]
00:54:22 ◼ ► them your data on an ongoing basis and it's it's sort of a similar similar [<a href="https://overcast.fm/+BtuxdpSV4/3262">TS</a>]
00:54:27 ◼ ► strategy you can argue how successfully twenties but they're both phenomenally [<a href="https://overcast.fm/+BtuxdpSV4/3267">TS</a>]
00:54:31 ◼ ► successful but so different from each other [<a href="https://overcast.fm/+BtuxdpSV4/3271">TS</a>]
00:54:34 ◼ ► yeah and it's you know the cynic in me always asks and then you know with any [<a href="https://overcast.fm/+BtuxdpSV4/3274">TS</a>]
00:54:39 ◼ ► company but you know how are they going to make money on this how do they think [<a href="https://overcast.fm/+BtuxdpSV4/3279">TS</a>]
00:54:42 ◼ ► they're gonna make money on this and with a lot of their stuff it's very [<a href="https://overcast.fm/+BtuxdpSV4/3282">TS</a>]
00:54:46 ◼ ► dubious to me like with the whole internet balloons thing and it to me [<a href="https://overcast.fm/+BtuxdpSV4/3286">TS</a>]
00:54:51 ◼ ► than the honest way to make money I would be to somehow take a share of what [<a href="https://overcast.fm/+BtuxdpSV4/3291">TS</a>]
00:54:57 ◼ ► they're charging people even if it's you know compared to light us' carriers even [<a href="https://overcast.fm/+BtuxdpSV4/3297">TS</a>]
00:55:01 ◼ ► if people there are only paying a few dollars a month for self-service you [<a href="https://overcast.fm/+BtuxdpSV4/3301">TS</a>]
00:55:06 ◼ ► know by taking a share of that and they're making money [<a href="https://overcast.fm/+BtuxdpSV4/3306">TS</a>]
00:55:09 ◼ ► the cynical way to do it would be part of the Terms of Service for getting [<a href="https://overcast.fm/+BtuxdpSV4/3309">TS</a>]
00:55:12 ◼ ► internet service through the Google balloons is a Google gets to see an [<a href="https://overcast.fm/+BtuxdpSV4/3312">TS</a>]
00:55:17 ◼ ► index all of the traffic going that reminded me of a part of this is I [<a href="https://overcast.fm/+BtuxdpSV4/3317">TS</a>]
00:55:21 ◼ ► remember a few years ago there was a Google ad about a father setting up some [<a href="https://overcast.fm/+BtuxdpSV4/3321">TS</a>]
00:55:25 ◼ ► kind of Google account in a gmail account for his baby and sorry to [<a href="https://overcast.fm/+BtuxdpSV4/3325">TS</a>]
00:55:28 ◼ ► document the baby's life and there was pushed back on that saying how can you [<a href="https://overcast.fm/+BtuxdpSV4/3328">TS</a>]
00:55:31 ◼ ► try to encourage people to put their children's data in there but now we live [<a href="https://overcast.fm/+BtuxdpSV4/3331">TS</a>]
00:55:35 ◼ ► in a time where they just give Google accounts to schools and they say that [<a href="https://overcast.fm/+BtuxdpSV4/3335">TS</a>]
00:55:39 ◼ ► they're not going to use that data I take them at their word but I used to [<a href="https://overcast.fm/+BtuxdpSV4/3339">TS</a>]
00:55:44 ◼ ► work in advanced analytics in the actual data is not always that important as the [<a href="https://overcast.fm/+BtuxdpSV4/3344">TS</a>]
00:55:47 ◼ ► vast quantities of data there's all sorts of patterns and behaviors market [<a href="https://overcast.fm/+BtuxdpSV4/3347">TS</a>]
00:55:52 ◼ ► basket and trends in and things that you can find that data that's immensely [<a href="https://overcast.fm/+BtuxdpSV4/3352">TS</a>]
00:55:59 ◼ ► valuable and Google showed that with things like the machine learning and the [<a href="https://overcast.fm/+BtuxdpSV4/3359">TS</a>]
00:56:02 ◼ ► neural networks on how their driverless cars can now start picking out other [<a href="https://overcast.fm/+BtuxdpSV4/3362">TS</a>]
00:56:06 ◼ ► cars and pedestrians because they're committing enough data and enough [<a href="https://overcast.fm/+BtuxdpSV4/3366">TS</a>]
00:56:11 ◼ ► to understand that and that that's going to be immensely valuable to them so even [<a href="https://overcast.fm/+BtuxdpSV4/3371">TS</a>]
00:56:15 ◼ ► if there's no direct return on a business unit nature for things like the [<a href="https://overcast.fm/+BtuxdpSV4/3375">TS</a>]
00:56:20 ◼ ► balloons all that stuff we'll feed their core business which is collecting and [<a href="https://overcast.fm/+BtuxdpSV4/3380">TS</a>]
00:56:27 ◼ ► well the question now is where do you you know that thing about web search is [<a href="https://overcast.fm/+BtuxdpSV4/3387">TS</a>]
00:56:33 ◼ ► that there is a place very obvious place to show that which is right there at the [<a href="https://overcast.fm/+BtuxdpSV4/3393">TS</a>]
00:56:39 ◼ ► top of the results and it's you know I I think they say websearch you know search [<a href="https://overcast.fm/+BtuxdpSV4/3399">TS</a>]
00:56:45 ◼ ► advertising is ninety percent of Google's remains ninety percent of [<a href="https://overcast.fm/+BtuxdpSV4/3405">TS</a>]
00:56:50 ◼ ► Google's revenue I think they really read it all comes down to that top spot [<a href="https://overcast.fm/+BtuxdpSV4/3410">TS</a>]
00:56:53 ◼ ► and the results and in some sense ok simply giving internet people around the [<a href="https://overcast.fm/+BtuxdpSV4/3413">TS</a>]
00:57:03 ◼ ► world through the blue and they don't need to make any money from the balloons [<a href="https://overcast.fm/+BtuxdpSV4/3423">TS</a>]
00:57:05 ◼ ► because these people are going to search on Google and they're gonna see those [<a href="https://overcast.fm/+BtuxdpSV4/3425">TS</a>]
00:57:08 ◼ ► ads in a result I see that as as much diminishing returns in just for the [<a href="https://overcast.fm/+BtuxdpSV4/3428">TS</a>]
00:57:15 ◼ ► simple reason that if you're in an impoverished country they had those [<a href="https://overcast.fm/+BtuxdpSV4/3435">TS</a>]
00:57:20 ◼ ► Abused just cannot be that valuable and that you're chasing instead of chasing [<a href="https://overcast.fm/+BtuxdpSV4/3440">TS</a>]
00:57:24 ◼ ► pennies you're chasing fractions of a penny and you you know it's not that it [<a href="https://overcast.fm/+BtuxdpSV4/3444">TS</a>]
00:57:29 ◼ ► means that Google's going anywhere but it means that it's not I just don't see [<a href="https://overcast.fm/+BtuxdpSV4/3449">TS</a>]
00:57:32 ◼ ► how that's a serious source of any kind of growth yeah I think that's a lot to [<a href="https://overcast.fm/+BtuxdpSV4/3452">TS</a>]
00:57:37 ◼ ► branching out and again my old job was doing this analytics stuff and it wasn't [<a href="https://overcast.fm/+BtuxdpSV4/3457">TS</a>]
00:57:41 ◼ ► it wasn't really about search other ways of making huge amounts of money for [<a href="https://overcast.fm/+BtuxdpSV4/3461">TS</a>]
00:57:45 ◼ ► example if you go into a quicky Mart and you buy coke Coke has no idea that you [<a href="https://overcast.fm/+BtuxdpSV4/3465">TS</a>]
00:57:50 ◼ ► bought it but the Quickie Mart does and if you have a company that can go in and [<a href="https://overcast.fm/+BtuxdpSV4/3470">TS</a>]
00:57:53 ◼ ► take that information you can sell that back to you can sell pepsi and if they [<a href="https://overcast.fm/+BtuxdpSV4/3473">TS</a>]
00:57:57 ◼ ► bought Doritos with it you can then sell that information to those companies use [<a href="https://overcast.fm/+BtuxdpSV4/3477">TS</a>]
00:58:01 ◼ ► it when they decide where they're going to put their products on shelves what [<a href="https://overcast.fm/+BtuxdpSV4/3481">TS</a>]
00:58:04 ◼ ► combinations or what sales or all of us immensely valuable to companies who want [<a href="https://overcast.fm/+BtuxdpSV4/3484">TS</a>]
00:58:09 ◼ ► to get into these emerging markets and Apple and other companies have talked [<a href="https://overcast.fm/+BtuxdpSV4/3489">TS</a>]
00:58:13 ◼ ► about the value of the BRIC countries but especially China's growing now [<a href="https://overcast.fm/+BtuxdpSV4/3493">TS</a>]
00:58:17 ◼ ► Brazil's growing on their gonna have huge economies I think having actionable [<a href="https://overcast.fm/+BtuxdpSV4/3497">TS</a>]
00:58:23 ◼ ► and if Google is one brokering all that and that makes Google as opposed to [<a href="https://overcast.fm/+BtuxdpSV4/3503">TS</a>]
00:58:26 ◼ ► Facebook also doing emerging market internet initiatives it gives them a [<a href="https://overcast.fm/+BtuxdpSV4/3506">TS</a>]
00:58:32 ◼ ► my understanding is that the Quickie Mart in particular buzz Cola has [<a href="https://overcast.fm/+BtuxdpSV4/3512">TS</a>]
00:58:36 ◼ ► exclusive I think that's true they don't even need to do any analytics gunned [<a href="https://overcast.fm/+BtuxdpSV4/3516">TS</a>]
00:58:43 ◼ ► down on goal I just think that everybody some people think that you're not paying [<a href="https://overcast.fm/+BtuxdpSV4/3523">TS</a>]
00:58:46 ◼ ► for this stuff and whether you're paying with money or with time or with a [<a href="https://overcast.fm/+BtuxdpSV4/3526">TS</a>]
00:58:50 ◼ ► tension with data you're always paying and you just have to be to understand [<a href="https://overcast.fm/+BtuxdpSV4/3530">TS</a>]
00:58:54 ◼ ► the costs that your data is is valuable like money is valuable and whether it's [<a href="https://overcast.fm/+BtuxdpSV4/3534">TS</a>]
00:58:59 ◼ ► worth it to me so speaking of paying for stuff that lead to me directly to one of [<a href="https://overcast.fm/+BtuxdpSV4/3539">TS</a>]
00:59:06 ◼ ► the top products that they announced that I owe this week that really caught [<a href="https://overcast.fm/+BtuxdpSV4/3546">TS</a>]
00:59:09 ◼ ► my attention was Google photos so Google photos is pretty much Google's version [<a href="https://overcast.fm/+BtuxdpSV4/3549">TS</a>]
00:59:14 ◼ ► iCloud photo library and I don't mean that I I wrote that I don't mean in the [<a href="https://overcast.fm/+BtuxdpSV4/3554">TS</a>]
00:59:20 ◼ ► sense that I think they copied it I think it was inevitable for both [<a href="https://overcast.fm/+BtuxdpSV4/3560">TS</a>]
00:59:23 ◼ ► companies to do this the basic idea was so obvious that they were both going to [<a href="https://overcast.fm/+BtuxdpSV4/3563">TS</a>]
00:59:27 ◼ ► do it and it just so happened that you know Apple beat them to it it feels like [<a href="https://overcast.fm/+BtuxdpSV4/3567">TS</a>]
00:59:34 ◼ ► the right solution yeah which is basically you sign up you have all of [<a href="https://overcast.fm/+BtuxdpSV4/3574">TS</a>]
00:59:40 ◼ ► your devices where you deal with photos signed in and then all of your photos go [<a href="https://overcast.fm/+BtuxdpSV4/3580">TS</a>]
00:59:47 ◼ ► to through one cloud library and are therefore available on all your devices [<a href="https://overcast.fm/+BtuxdpSV4/3587">TS</a>]
00:59:52 ◼ ► and to save space that you don't have once you have that and if the truth is [<a href="https://overcast.fm/+BtuxdpSV4/3592">TS</a>]
00:59:57 ◼ ► in the cloud meaning your true libraries the one that's in here cloud account [<a href="https://overcast.fm/+BtuxdpSV4/3597">TS</a>]
01:00:00 ◼ ► then your devices don't have to have all of your photos and if you have 32 [<a href="https://overcast.fm/+BtuxdpSV4/3600">TS</a>]
01:00:07 ◼ ► gigabytes photos and videos in your personal library you only need a [<a href="https://overcast.fm/+BtuxdpSV4/3607">TS</a>]
01:00:12 ◼ ► fraction of them on your device at any time in the rest cannot be represented [<a href="https://overcast.fm/+BtuxdpSV4/3612">TS</a>]
01:00:15 ◼ ► by truly tiny thumbnails and then drawn down from the cloud [<a href="https://overcast.fm/+BtuxdpSV4/3615">TS</a>]
01:00:19 ◼ ► on demand when you open them you know to call that a long time ago called near [<a href="https://overcast.fm/+BtuxdpSV4/3619">TS</a>]
01:00:29 ◼ ► line where you had all the frequently high-value data access data rate on the [<a href="https://overcast.fm/+BtuxdpSV4/3629">TS</a>]
01:00:34 ◼ ► on the device because you needed access at all the time it had to be fast but [<a href="https://overcast.fm/+BtuxdpSV4/3634">TS</a>]
01:00:37 ◼ ► everything else was stored just a step away on much cheaper storage much bigger [<a href="https://overcast.fm/+BtuxdpSV4/3637">TS</a>]
01:00:43 ◼ ► capacity and you just get it when you need it was very infrequent that you [<a href="https://overcast.fm/+BtuxdpSV4/3643">TS</a>]
01:00:47 ◼ ► actually need it and this is the same as all the photos were taken recently that [<a href="https://overcast.fm/+BtuxdpSV4/3647">TS</a>]
01:00:51 ◼ ► are your favorites all the ones that you access all the time [<a href="https://overcast.fm/+BtuxdpSV4/3651">TS</a>]
01:00:54 ◼ ► artists right there in your device to help them in their they're the ones who [<a href="https://overcast.fm/+BtuxdpSV4/3654">TS</a>]
01:00:57 ◼ ► maybe haven't looked at in three years [<a href="https://overcast.fm/+BtuxdpSV4/3657">TS</a>]
01:00:59 ◼ ► won't look at very often if you have to tap that it takes a second to download [<a href="https://overcast.fm/+BtuxdpSV4/3659">TS</a>]
01:01:03 ◼ ► nobody really cares so they have to but the big difference to me the fundamental [<a href="https://overcast.fm/+BtuxdpSV4/3663">TS</a>]
01:01:09 ◼ ► differences that they're saying unlimited storage for all of you as many [<a href="https://overcast.fm/+BtuxdpSV4/3669">TS</a>]
01:01:15 ◼ ► photos and videos as you want with the asterisk on unlimited being that they [<a href="https://overcast.fm/+BtuxdpSV4/3675">TS</a>]
01:01:22 ◼ ► re- compressor photos and high you know in other words and then they're not [<a href="https://overcast.fm/+BtuxdpSV4/3682">TS</a>]
01:01:26 ◼ ► quite I i dont maybe some others it take them but in other words they are using [<a href="https://overcast.fm/+BtuxdpSV4/3686">TS</a>]
01:01:30 ◼ ► Jake jpg recompression two-story good enough [<a href="https://overcast.fm/+BtuxdpSV4/3690">TS</a>]
01:01:34 ◼ ► versions of your photos up to sixteen megabytes you can pay for something [<a href="https://overcast.fm/+BtuxdpSV4/3694">TS</a>]
01:01:39 ◼ ► original but I think even then it's limited to 16 megabytes I could be wrong [<a href="https://overcast.fm/+BtuxdpSV4/3699">TS</a>]
01:01:47 ◼ ► I wasn't sure it sounded like you willing to pay for the story just got [<a href="https://overcast.fm/+BtuxdpSV4/3707">TS</a>]
01:01:50 ◼ ► your but they didn't say anything about right you know how stressed yes which [<a href="https://overcast.fm/+BtuxdpSV4/3710">TS</a>]
01:01:55 ◼ ► you know kind of May is one of those leg in a difference between Apple customers [<a href="https://overcast.fm/+BtuxdpSV4/3715">TS</a>]
01:02:00 ◼ ► and Google customers and I'm sure yes I'm absolutely sure that there are some [<a href="https://overcast.fm/+BtuxdpSV4/3720">TS</a>]
01:02:05 ◼ ► pro photographers to shoot everything and raw using some of the best cameras [<a href="https://overcast.fm/+BtuxdpSV4/3725">TS</a>]
01:02:09 ◼ ► on earth who also are Android users no doubt about it but I think the truth is [<a href="https://overcast.fm/+BtuxdpSV4/3729">TS</a>]
01:02:14 ◼ ► that most professional photographers are probably Apple customers and probably [<a href="https://overcast.fm/+BtuxdpSV4/3734">TS</a>]
01:02:18 ◼ ► have iPhones and care about things like that in a way that Android users don't [<a href="https://overcast.fm/+BtuxdpSV4/3738">TS</a>]
01:02:23 ◼ ► or is it something that they will announce in the course of the product [<a href="https://overcast.fm/+BtuxdpSV4/3743">TS</a>]
01:02:26 ◼ ► right and of course all of this stuff can go on but the pricing difference is [<a href="https://overcast.fm/+BtuxdpSV4/3746">TS</a>]
01:02:30 ◼ ► definitely different you know it's it's pretty easy and in fact depending on you [<a href="https://overcast.fm/+BtuxdpSV4/3750">TS</a>]
01:02:35 ◼ ► know how long you been shooting digital photography photographs it might be [<a href="https://overcast.fm/+BtuxdpSV4/3755">TS</a>]
01:02:40 ◼ ► likely from those people that they're all their complete collection of digital [<a href="https://overcast.fm/+BtuxdpSV4/3760">TS</a>]
01:02:44 ◼ ► photographs just from their phone but you know everything they've taken for [<a href="https://overcast.fm/+BtuxdpSV4/3764">TS</a>]
01:02:48 ◼ ► the last ten years or so is already bigger than the free storage tier that [<a href="https://overcast.fm/+BtuxdpSV4/3768">TS</a>]
01:02:53 ◼ ► apple offers whereas Google's is it's free for however many you want with that [<a href="https://overcast.fm/+BtuxdpSV4/3773">TS</a>]
01:02:56 ◼ ► caveat that they're going to wreak impress them but to what they claim to [<a href="https://overcast.fm/+BtuxdpSV4/3776">TS</a>]
01:03:00 ◼ ► be still a very high level and are david markin pointed this out but again this [<a href="https://overcast.fm/+BtuxdpSV4/3780">TS</a>]
01:03:06 ◼ ► is fine if you want you happy paying data because the Terms of Service are [<a href="https://overcast.fm/+BtuxdpSV4/3786">TS</a>]
01:03:09 ◼ ► kinda nebulous as to what they can do it and I don't think they're going to do [<a href="https://overcast.fm/+BtuxdpSV4/3789">TS</a>]
01:03:12 ◼ ► anything wrong with it a lot of it is always just covering your ass servers or [<a href="https://overcast.fm/+BtuxdpSV4/3792">TS</a>]
01:03:16 ◼ ► do something else and you want to be sued when you do the course of your [<a href="https://overcast.fm/+BtuxdpSV4/3796">TS</a>]
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01:04:19 ◼ ► but who's in charge of Google photos had an interesting interview with Steven [<a href="https://overcast.fm/+BtuxdpSV4/3859">TS</a>]
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01:08:13 ◼ ► knows what they're paying and how how close but it would be curious to know [<a href="https://overcast.fm/+BtuxdpSV4/4093">TS</a>]
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01:09:25 ◼ ► doing it completely internally and I think that would be interesting I be [<a href="https://overcast.fm/+BtuxdpSV4/4165">TS</a>]
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01:09:53 ◼ ► wall where they just they can take a photo they want to take it to delete [<a href="https://overcast.fm/+BtuxdpSV4/4193">TS</a>]
01:09:56 ◼ ► something else and that reduces the experience and it's just one more piece [<a href="https://overcast.fm/+BtuxdpSV4/4196">TS</a>]
01:10:00 ◼ ► of fiction that they could probably use their resources to overcome [<a href="https://overcast.fm/+BtuxdpSV4/4200">TS</a>]
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01:15:34 ◼ ► series gets a lot of data from Siri and for a while the they just did not want [<a href="https://overcast.fm/+BtuxdpSV4/4534">TS</a>]
01:15:39 ◼ ► to mingle or or at or act on your data on their servers their privacy lines but [<a href="https://overcast.fm/+BtuxdpSV4/4539">TS</a>]
01:15:45 ◼ ► now with be proactive stuff that mark fuhrman was [<a href="https://overcast.fm/+BtuxdpSV4/4545">TS</a>]
01:15:48 ◼ ► reporting on last week it sounds like maybe that's changing at Apple makes me [<a href="https://overcast.fm/+BtuxdpSV4/4548">TS</a>]
01:15:51 ◼ ► wonder what would a service like Google now or like on top would be to Apple's [<a href="https://overcast.fm/+BtuxdpSV4/4551">TS</a>]
01:15:56 ◼ ► strong privacy securities yeah we'll just take a time out here so young young [<a href="https://overcast.fm/+BtuxdpSV4/4556">TS</a>]
01:16:03 ◼ ► mark Gurman overit 9 to 5 Mac has has been on a run like no one else had [<a href="https://overcast.fm/+BtuxdpSV4/4563">TS</a>]
01:16:09 ◼ ► talked to young young Mark Harmon but he seems to have uncovered about 90 to 95 [<a href="https://overcast.fm/+BtuxdpSV4/4569">TS</a>]
01:16:17 ◼ ► percent of what is publicly been revealed about coming out I do think [<a href="https://overcast.fm/+BtuxdpSV4/4577">TS</a>]
01:16:23 ◼ ► that's an interesting direction for Apple and I feel like I could Apple and [<a href="https://overcast.fm/+BtuxdpSV4/4583">TS</a>]
01:16:29 ◼ ► Google in particular that day each depending on the nature of their [<a href="https://overcast.fm/+BtuxdpSV4/4589">TS</a>]
01:16:35 ◼ ► companies get ahead of each other in certain ways and then the other catches [<a href="https://overcast.fm/+BtuxdpSV4/4595">TS</a>]
01:16:41 ◼ ► up and you know sometimes we can say well the one is copying the other but on [<a href="https://overcast.fm/+BtuxdpSV4/4601">TS</a>]
01:16:46 ◼ ► the other hand it's not even about copying its really just like it's [<a href="https://overcast.fm/+BtuxdpSV4/4606">TS</a>]
01:16:50 ◼ ► inevitable that they're both gonna go in that direction and it can go from little [<a href="https://overcast.fm/+BtuxdpSV4/4610">TS</a>]
01:16:54 ◼ ► things like the copy and paste pop up you know you see how to select text and [<a href="https://overcast.fm/+BtuxdpSV4/4614">TS</a>]
01:16:59 ◼ ► how to copy and paste it which you know I didn't have in the first few revs [<a href="https://overcast.fm/+BtuxdpSV4/4619">TS</a>]
01:17:05 ◼ ► famously you like you couldn't copy and paste and then but then when they got it [<a href="https://overcast.fm/+BtuxdpSV4/4625">TS</a>]
01:17:10 ◼ ► they nailed it and it's like this is the way to copy and paste on a touch screen [<a href="https://overcast.fm/+BtuxdpSV4/4630">TS</a>]
01:17:13 ◼ ► and Android experimented with a whole bunch of things and all of them quite [<a href="https://overcast.fm/+BtuxdpSV4/4633">TS</a>]
01:17:18 ◼ ► frankly in my opinion just really really stunk it was one of the areas where [<a href="https://overcast.fm/+BtuxdpSV4/4638">TS</a>]
01:17:22 ◼ ► Android was just it's just one of those things that drive me nuts about every [<a href="https://overcast.fm/+BtuxdpSV4/4642">TS</a>]
01:17:26 ◼ ► time I tried it and then coming up and AndroidTM they've got what's effectively [<a href="https://overcast.fm/+BtuxdpSV4/4646">TS</a>]
01:17:29 ◼ ► Iowa style copy and paste other things that you know same thing and Wright had [<a href="https://overcast.fm/+BtuxdpSV4/4649">TS</a>]
01:17:35 ◼ ► it first where you stripe down from the top of the screen and you see a list of [<a href="https://overcast.fm/+BtuxdpSV4/4655">TS</a>]
01:17:38 ◼ ► your notifications and they had that for like two years before iOS [<a href="https://overcast.fm/+BtuxdpSV4/4658">TS</a>]
01:17:42 ◼ ► a notification center and guess what you swipe down from the top of your screen [<a href="https://overcast.fm/+BtuxdpSV4/4662">TS</a>]
01:17:46 ◼ ► notification so it's not like it's a one-way street I think that this sort of [<a href="https://overcast.fm/+BtuxdpSV4/4666">TS</a>]
01:17:52 ◼ ► contextually aware the phone knows some stuff about walk where you are what you [<a href="https://overcast.fm/+BtuxdpSV4/4672">TS</a>]
01:17:59 ◼ ► do if you know where you are on a daily basis and can do smart things about it [<a href="https://overcast.fm/+BtuxdpSV4/4679">TS</a>]
01:18:05 ◼ ► I think it's okay it does every time I hear them say neural network or machine [<a href="https://overcast.fm/+BtuxdpSV4/4685">TS</a>]
01:18:10 ◼ ► learning I do think the Terminator because you know it's one of those [<a href="https://overcast.fm/+BtuxdpSV4/4690">TS</a>]
01:18:14 ◼ ► things where you are where those movies sent to us as warnings and i'm i'm [<a href="https://overcast.fm/+BtuxdpSV4/4694">TS</a>]
01:18:18 ◼ ► saying that sounds paranoid but you never know how far the stock is gonna [<a href="https://overcast.fm/+BtuxdpSV4/4698">TS</a>]
01:18:21 ◼ ► get and how much I want them to know about me [<a href="https://overcast.fm/+BtuxdpSV4/4701">TS</a>]
01:18:23 ◼ ► goes back to the same privacy discussion about Google now previously Saiid I [<a href="https://overcast.fm/+BtuxdpSV4/4703">TS</a>]
01:18:28 ◼ ► would love to have Jarvis in my house but when I start thinking about it is [<a href="https://overcast.fm/+BtuxdpSV4/4708">TS</a>]
01:18:31 ◼ ► just as scary as it is attractive so I'm I'm conflicted about this technology but [<a href="https://overcast.fm/+BtuxdpSV4/4711">TS</a>]
01:18:37 ◼ ► I think it does have absolute value and if you don't like it I would I would [<a href="https://overcast.fm/+BtuxdpSV4/4717">TS</a>]
01:18:41 ◼ ► hope that a company like Apple and eventually Google would let you just use [<a href="https://overcast.fm/+BtuxdpSV4/4721">TS</a>]
01:18:44 ◼ ► the functionality that Siri provides today what has minimal knowledge of you [<a href="https://overcast.fm/+BtuxdpSV4/4724">TS</a>]
01:18:48 ◼ ► and neither does have its own device knowledge not doing any big data [<a href="https://overcast.fm/+BtuxdpSV4/4728">TS</a>]
01:18:51 ◼ ► gathering operations but for people who do want that think that providing that [<a href="https://overcast.fm/+BtuxdpSV4/4731">TS</a>]
01:18:55 ◼ ► data to get that service is a tremendous the offer them but I think Apple [<a href="https://overcast.fm/+BtuxdpSV4/4735">TS</a>]
01:18:59 ◼ ► providing it makes all of Iowa's more valuable i find some of the stuff and [<a href="https://overcast.fm/+BtuxdpSV4/4739">TS</a>]
01:19:08 ◼ ► government report on to be a little confusing because like is one of the [<a href="https://overcast.fm/+BtuxdpSV4/4748">TS</a>]
01:19:14 ◼ ► things he says it to begin with proactive will become a new layer within [<a href="https://overcast.fm/+BtuxdpSV4/4754">TS</a>]
01:19:18 ◼ ► the iOS operating system replacing the pull-down spotlight menu currently found [<a href="https://overcast.fm/+BtuxdpSV4/4758">TS</a>]
01:19:22 ◼ ► on the island home screen and you know again I don't know where his sources I [<a href="https://overcast.fm/+BtuxdpSV4/4762">TS</a>]
01:19:27 ◼ ► don't know anything about this I you know completely in the dark never heard [<a href="https://overcast.fm/+BtuxdpSV4/4767">TS</a>]
01:19:30 ◼ ► anything about but that doesn't make any sense to me because that screen is not [<a href="https://overcast.fm/+BtuxdpSV4/4770">TS</a>]
01:19:34 ◼ ► part of the OS like the two layers of the OS that go from top to bottom is [<a href="https://overcast.fm/+BtuxdpSV4/4774">TS</a>]
01:19:39 ◼ ► control center from the bottom and notification center from the top and the [<a href="https://overcast.fm/+BtuxdpSV4/4779">TS</a>]
01:19:43 ◼ ► reason those I call them layers of the OS is you can get them from anywhere [<a href="https://overcast.fm/+BtuxdpSV4/4783">TS</a>]
01:19:47 ◼ ► whereas to me what he's talking about is just part of you know to use the [<a href="https://overcast.fm/+BtuxdpSV4/4787">TS</a>]
01:19:52 ◼ ► internal ago as part of springboard it's only when you're on the home screen and [<a href="https://overcast.fm/+BtuxdpSV4/4792">TS</a>]
01:19:56 ◼ ► it doesn't make any sense to me that doesn't make any sense to me that this [<a href="https://overcast.fm/+BtuxdpSV4/4796">TS</a>]
01:20:02 ◼ ► feature wouldn't be available everywhere to me it would only make sense in the [<a href="https://overcast.fm/+BtuxdpSV4/4802">TS</a>]
01:20:05 ◼ ► hold down the home button pierced Syria takes over the whole screen but I don't [<a href="https://overcast.fm/+BtuxdpSV4/4805">TS</a>]
01:20:10 ◼ ► know I think one of the things that I don't know what he's describing or not [<a href="https://overcast.fm/+BtuxdpSV4/4810">TS</a>]
01:20:14 ◼ ► but previously Apple's a lot of really cool things and part of those were [<a href="https://overcast.fm/+BtuxdpSV4/4814">TS</a>]
01:20:18 ◼ ► surfaced in Syria Syrie could do a lot of interesting search you can compare [<a href="https://overcast.fm/+BtuxdpSV4/4818">TS</a>]
01:20:22 ◼ ► Apple or Google stock get me these sports results and you could do a lot of [<a href="https://overcast.fm/+BtuxdpSV4/4822">TS</a>]
01:20:26 ◼ ► interesting searches in spotlight especially recently they made major [<a href="https://overcast.fm/+BtuxdpSV4/4826">TS</a>]
01:20:29 ◼ ► changes to both syria spotlight recently and spotlight to get you a bunch of [<a href="https://overcast.fm/+BtuxdpSV4/4829">TS</a>]
01:20:33 ◼ ► information including Wikipedia and maps of interest but an app store search they [<a href="https://overcast.fm/+BtuxdpSV4/4833">TS</a>]
01:20:39 ◼ ► were all different like some did nearest neighbor and some didn't some did some [<a href="https://overcast.fm/+BtuxdpSV4/4839">TS</a>]
01:20:42 ◼ ► didn't care if you misspelled words and some did it and so in spite of having [<a href="https://overcast.fm/+BtuxdpSV4/4842">TS</a>]
01:20:46 ◼ ► all these great technologies they they weren't merge together they didn't they [<a href="https://overcast.fm/+BtuxdpSV4/4846">TS</a>]
01:20:49 ◼ ► weren't better than the sum of the parts I think part of what this is is taking [<a href="https://overcast.fm/+BtuxdpSV4/4849">TS</a>]
01:20:52 ◼ ► the engine that's being built into spotlight in the engine that's in Serie [<a href="https://overcast.fm/+BtuxdpSV4/4852">TS</a>]
01:20:55 ◼ ► A sort of making something that is better than each of those individually [<a href="https://overcast.fm/+BtuxdpSV4/4855">TS</a>]
01:20:58 ◼ ► and Syria is sort of an ancillary interface layer doesn't replace it [<a href="https://overcast.fm/+BtuxdpSV4/4858">TS</a>]
01:21:04 ◼ ► doesn't replace the multi-touch interface but it's there whenever you [<a href="https://overcast.fm/+BtuxdpSV4/4864">TS</a>]
01:21:06 ◼ ► that makes sense what do you think about this this bothers me but maybe I'm just [<a href="https://overcast.fm/+BtuxdpSV4/4866">TS</a>]
01:21:14 ◼ ► not aware the lingo but it bothers this whole trend towards calling and machine [<a href="https://overcast.fm/+BtuxdpSV4/4874">TS</a>]
01:21:18 ◼ ► learning bothers me because to me it's just a I we already have a term for it [<a href="https://overcast.fm/+BtuxdpSV4/4878">TS</a>]
01:21:23 ◼ ► and my my my hunch is that computer science world that talked about AI for [<a href="https://overcast.fm/+BtuxdpSV4/4883">TS</a>]
01:21:31 ◼ ► so long and for so many decades and you know famously you know that by 2001 we'd [<a href="https://overcast.fm/+BtuxdpSV4/4891">TS</a>]
01:21:38 ◼ ► have a computer you could just do you know how you could just talk to you so [<a href="https://overcast.fm/+BtuxdpSV4/4898">TS</a>]
01:21:42 ◼ ► famously computer scientists as a whole were vastly over optimistic in terms of [<a href="https://overcast.fm/+BtuxdpSV4/4902">TS</a>]
01:21:50 ◼ ► when we would get to like talk to a computer and hold a conversation with [<a href="https://overcast.fm/+BtuxdpSV4/4910">TS</a>]
01:21:55 ◼ ► them and that it burned out the term and so we come up with this new thing called [<a href="https://overcast.fm/+BtuxdpSV4/4915">TS</a>]
01:22:01 ◼ ► machine learning that is it doesn't you know it's two different words but it was [<a href="https://overcast.fm/+BtuxdpSV4/4921">TS</a>]
01:22:08 ◼ ► just you know a different branch Ave I do so is drying up where they had that [<a href="https://overcast.fm/+BtuxdpSV4/4928">TS</a>]
01:22:14 ◼ ► but Larry in Jihad and made a new commandant making machine so it's been a [<a href="https://overcast.fm/+BtuxdpSV4/4934">TS</a>]
01:22:20 ◼ ► part of our culture growing up and I by no means have any knowledge but it does [<a href="https://overcast.fm/+BtuxdpSV4/4940">TS</a>]
01:22:27 ◼ ► this recognition is coming out that we're getting smart objects but they're [<a href="https://overcast.fm/+BtuxdpSV4/4947">TS</a>]
01:22:31 ◼ ► not smart way I aisa kuch idea makes the home button smart to AC remix the [<a href="https://overcast.fm/+BtuxdpSV4/4951">TS</a>]
01:22:36 ◼ ► microphone smart the way connect makes the camera smart but it's not smart and [<a href="https://overcast.fm/+BtuxdpSV4/4956">TS</a>]
01:22:42 ◼ ► the Terminator matrix way it's just it's useful and I wonder if if this is just [<a href="https://overcast.fm/+BtuxdpSV4/4962">TS</a>]
01:22:47 ◼ ► talking with doing it no matter where he was a realization that we can't make [<a href="https://overcast.fm/+BtuxdpSV4/4967">TS</a>]
01:22:51 ◼ ► them think like us we gotta go sort of part of the way there and this is a [<a href="https://overcast.fm/+BtuxdpSV4/4971">TS</a>]
01:22:55 ◼ ► using machine learning as distinct from a lie because it's not artificially [<a href="https://overcast.fm/+BtuxdpSV4/4975">TS</a>]
01:22:58 ◼ ► intelligent in the way we always imagined it is just a machine learning [<a href="https://overcast.fm/+BtuxdpSV4/4978">TS</a>]
01:23:01 ◼ ► to recognize context specific areas yeah one of the examples that google gave it [<a href="https://overcast.fm/+BtuxdpSV4/4981">TS</a>]
01:23:07 ◼ ► does seem and this is one of those areas where it seems like Google is not just [<a href="https://overcast.fm/+BtuxdpSV4/4987">TS</a>]
01:23:10 ◼ ► about all that ahead of everybody but definitely ahead of Apple is in the [<a href="https://overcast.fm/+BtuxdpSV4/4990">TS</a>]
01:23:15 ◼ ► aforementioned Google photos project they're doing more samples been doing [<a href="https://overcast.fm/+BtuxdpSV4/4995">TS</a>]
01:23:20 ◼ ► face recognition for four years and you know what they're doing a lot more [<a href="https://overcast.fm/+BtuxdpSV4/5000">TS</a>]
01:23:26 ◼ ► they're doing like recognizing when a picture was of a snowfall and saying I [<a href="https://overcast.fm/+BtuxdpSV4/5006">TS</a>]
01:23:30 ◼ ► mean who now does this work I don't know but that they're saying that you know [<a href="https://overcast.fm/+BtuxdpSV4/5010">TS</a>]
01:23:34 ◼ ► you can say I remember that snowfall back in 2010 and you could search for [<a href="https://overcast.fm/+BtuxdpSV4/5014">TS</a>]
01:23:38 ◼ ► snow in 2010 and come up with the photos you took of you know snow piled on your [<a href="https://overcast.fm/+BtuxdpSV4/5018">TS</a>]
01:23:44 ◼ ► whatever which is really pretty cool and it but it also seems believable it seems [<a href="https://overcast.fm/+BtuxdpSV4/5024">TS</a>]
01:23:50 ◼ ► like WoW but that's really complex and really interesting how they got there [<a href="https://overcast.fm/+BtuxdpSV4/5030">TS</a>]
01:23:53 ◼ ► but I kind of believe it if they can do face recognition why can't they do this [<a href="https://overcast.fm/+BtuxdpSV4/5033">TS</a>]
01:23:58 ◼ ► is you know a snowy scene shortly when they told us that Syria would get better [<a href="https://overcast.fm/+BtuxdpSV4/5038">TS</a>]
01:24:02 ◼ ► with more people use it all of these technologies ungodly amounts of data [<a href="https://overcast.fm/+BtuxdpSV4/5042">TS</a>]
01:24:08 ◼ ► it's part of why I think Google really want to get us to give it more data [<a href="https://overcast.fm/+BtuxdpSV4/5048">TS</a>]
01:24:11 ◼ ► because who knows how much it needs to consume us know understand and recognize [<a href="https://overcast.fm/+BtuxdpSV4/5051">TS</a>]
01:24:16 ◼ ► know that movie ex machina just came out they have a guy there who sort of a sort [<a href="https://overcast.fm/+BtuxdpSV4/5056">TS</a>]
01:24:21 ◼ ► of like the Google company in that universe and in order to make his AI he [<a href="https://overcast.fm/+BtuxdpSV4/5061">TS</a>]
01:24:25 ◼ ► he had every phone in the world to read every facial feature in the world said [<a href="https://overcast.fm/+BtuxdpSV4/5065">TS</a>]
01:24:29 ◼ ► he'd have enough data to reproduce them and that was the volume that he needed [<a href="https://overcast.fm/+BtuxdpSV4/5069">TS</a>]
01:24:32 ◼ ► and always seemed to me like when you start doing facial recognition or snow [<a href="https://overcast.fm/+BtuxdpSV4/5072">TS</a>]
01:24:36 ◼ ► you have driverless cars the amount of raw data you need to get to what the car [<a href="https://overcast.fm/+BtuxdpSV4/5076">TS</a>]
01:24:41 ◼ ► needs where the photo needs to make the machine understand it is just a men's [<a href="https://overcast.fm/+BtuxdpSV4/5081">TS</a>]
01:24:45 ◼ ► yeah I can totally see that anything else I think that was all the really [<a href="https://overcast.fm/+BtuxdpSV4/5085">TS</a>]
01:24:56 ◼ ► coming there is the cardboard stuff where they have like when Facebook [<a href="https://overcast.fm/+BtuxdpSV4/5096">TS</a>]
01:25:00 ◼ ► bought oculus because it's always been itching to get on a computer I can have [<a href="https://overcast.fm/+BtuxdpSV4/5100">TS</a>]
01:25:05 ◼ ► Facebook or Google open in one little window but then switch quickly on a [<a href="https://overcast.fm/+BtuxdpSV4/5105">TS</a>]
01:25:08 ◼ ► phone it in one lap but I can switch quickly but once it's Fearne on your [<a href="https://overcast.fm/+BtuxdpSV4/5108">TS</a>]
01:25:12 ◼ ► face I don't know how to quit out of oculus when it's dropped my head or out [<a href="https://overcast.fm/+BtuxdpSV4/5112">TS</a>]
01:25:16 ◼ ► of cardboard when it stopped my face what seems like that sort of the [<a href="https://overcast.fm/+BtuxdpSV4/5116">TS</a>]
01:25:19 ◼ ► complete all encompassing presence that they've always wanted you have you ever [<a href="https://overcast.fm/+BtuxdpSV4/5119">TS</a>]
01:25:25 ◼ ► used cardboard I haven't abused oculus a couple times and I've used Google glass [<a href="https://overcast.fm/+BtuxdpSV4/5125">TS</a>]
01:25:29 ◼ ► but haven't used cardboard I worried not gonna be able to use it I'm worried that [<a href="https://overcast.fm/+BtuxdpSV4/5129">TS</a>]
01:25:36 ◼ ► my situation that may be the time rice can see 3d is over but we'll see but it [<a href="https://overcast.fm/+BtuxdpSV4/5136">TS</a>]
01:25:42 ◼ ► definitely seems interesting and I had to say like I was watching the keynote [<a href="https://overcast.fm/+BtuxdpSV4/5142">TS</a>]
01:25:46 ◼ ► early to watch some of the Google i/o keynote [<a href="https://overcast.fm/+BtuxdpSV4/5146">TS</a>]
01:25:48 ◼ ► and I was watching on the TV in my son of gun on school and he was like manna [<a href="https://overcast.fm/+BtuxdpSV4/5148">TS</a>]
01:25:54 ◼ ► stuff this morning and then when that part kicked in he was like wait this is [<a href="https://overcast.fm/+BtuxdpSV4/5154">TS</a>]
01:25:59 ◼ ► pretty cool so I don't know how kind of you know when they first came out of the [<a href="https://overcast.fm/+BtuxdpSV4/5159">TS</a>]
01:26:03 ◼ ► last year I thought it was kind of janky but just because they only one they had [<a href="https://overcast.fm/+BtuxdpSV4/5163">TS</a>]
01:26:08 ◼ ► was this seriously simple stupid cardboard thing but I don't know seems [<a href="https://overcast.fm/+BtuxdpSV4/5168">TS</a>]
01:26:15 ◼ ► pretty interesting to be able to do it I don't know but you raise a good point [<a href="https://overcast.fm/+BtuxdpSV4/5175">TS</a>]
01:26:19 ◼ ► because this is one of the first interfaces is always going to be [<a href="https://overcast.fm/+BtuxdpSV4/5179">TS</a>]
01:26:22 ◼ ► accessibility issues but this is one of his first interfaces where there's a [<a href="https://overcast.fm/+BtuxdpSV4/5182">TS</a>]
01:26:25 ◼ ► tremendous amount of population can't watch 3d movies because they're just not [<a href="https://overcast.fm/+BtuxdpSV4/5185">TS</a>]
01:26:28 ◼ ► comfortable with their eyes converging in focusing on different planes and they [<a href="https://overcast.fm/+BtuxdpSV4/5188">TS</a>]
01:26:32 ◼ ► get vertigo where they get seasick and they're trying to fix these but there [<a href="https://overcast.fm/+BtuxdpSV4/5192">TS</a>]
01:26:35 ◼ ► will always be a large amount of of people who will not be able to use it as [<a href="https://overcast.fm/+BtuxdpSV4/5195">TS</a>]
01:26:41 ◼ ► investing in it that heavily as interesting despite even before I had [<a href="https://overcast.fm/+BtuxdpSV4/5201">TS</a>]
01:26:44 ◼ ► this great nation had a vision problems even before that even when I saw 20 2009 [<a href="https://overcast.fm/+BtuxdpSV4/5204">TS</a>]
01:26:49 ◼ ► both eyes a distance I've never enjoyed a 3d movie other than like a short one [<a href="https://overcast.fm/+BtuxdpSV4/5209">TS</a>]
01:26:55 ◼ ► at like Disney you go in and out in five minutes and it's like wow that was [<a href="https://overcast.fm/+BtuxdpSV4/5215">TS</a>]
01:27:00 ◼ ► pretty cool and I'll tell you what it is for me is I go and see it 3d movie and I [<a href="https://overcast.fm/+BtuxdpSV4/5220">TS</a>]
01:27:06 ◼ ► could I can see the 3d and it's like i don't have any problems with what do you [<a href="https://overcast.fm/+BtuxdpSV4/5226">TS</a>]
01:27:11 ◼ ► call it some people have trouble seeing the 3d but I would come out of the movie [<a href="https://overcast.fm/+BtuxdpSV4/5231">TS</a>]
01:27:17 ◼ ► and and I will realize I don't remember the second half [<a href="https://overcast.fm/+BtuxdpSV4/5237">TS</a>]
01:27:21 ◼ ► gotta be like honest to god don't remember what the hell happened there [<a href="https://overcast.fm/+BtuxdpSV4/5241">TS</a>]
01:27:25 ◼ ► like i remember i saw perfect example is up I saw Pixar's Up 3d for the first [<a href="https://overcast.fm/+BtuxdpSV4/5245">TS</a>]
01:27:33 ◼ ► time and I came out thinking hey that was pretty good and then I realized I [<a href="https://overcast.fm/+BtuxdpSV4/5253">TS</a>]
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01:27:50 ◼ ► to spend so much time concentrating on the 3d that I i cannot just sit back and [<a href="https://overcast.fm/+BtuxdpSV4/5270">TS</a>]
01:27:54 ◼ ► watch the movie and then when I watched up the second time [<a href="https://overcast.fm/+BtuxdpSV4/5274">TS</a>]
01:27:58 ◼ ► in 2d I was so much more impressed with the movie I was like wow this is so [<a href="https://overcast.fm/+BtuxdpSV4/5278">TS</a>]
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01:32:31 ◼ ► we'll see the new Apple TV gets more word on home kit out he might come with [<a href="https://overcast.fm/+BtuxdpSV4/5551">TS</a>]
01:32:36 ◼ ► the game store in App Store those are probably be the big stuff yeah I am [<a href="https://overcast.fm/+BtuxdpSV4/5556">TS</a>]
01:32:43 ◼ ► surprised to hear this but so at the code conference this week Jeff Williams [<a href="https://overcast.fm/+BtuxdpSV4/5563">TS</a>]
01:32:51 ◼ ► was you know this is a conference that Steve this is what mossberg Kara Swisher [<a href="https://overcast.fm/+BtuxdpSV4/5571">TS</a>]
01:32:55 ◼ ► host a conference that for years was like the All Things D conference while [<a href="https://overcast.fm/+BtuxdpSV4/5575">TS</a>]
01:33:00 ◼ ► they were at the Wall Street Journal announced the code conference now that [<a href="https://overcast.fm/+BtuxdpSV4/5580">TS</a>]
01:33:04 ◼ ► they're on their own entry code / Comcast [<a href="https://overcast.fm/+BtuxdpSV4/5584">TS</a>]
01:33:08 ◼ ► and four years I don't know maybe there's a year where nobody from Apple [<a href="https://overcast.fm/+BtuxdpSV4/5588">TS</a>]
01:33:19 ◼ ► showed up I don't know but for years somebody from Apple has shown up jobs [<a href="https://overcast.fm/+BtuxdpSV4/5599">TS</a>]
01:33:22 ◼ ► was there many times and some of his most famous sort of off the cuff [<a href="https://overcast.fm/+BtuxdpSV4/5602">TS</a>]
01:33:26 ◼ ► interviews in the last you know ten fifteen years came with their conference [<a href="https://overcast.fm/+BtuxdpSV4/5606">TS</a>]
01:33:29 ◼ ► obviously is pretty hard to get it was a pretty hard to get Tim Cook has spoken [<a href="https://overcast.fm/+BtuxdpSV4/5609">TS</a>]
01:33:35 ◼ ► there a few years ago that's the conference where Tim Cook said that the [<a href="https://overcast.fm/+BtuxdpSV4/5615">TS</a>]
01:33:39 ◼ ► risk is interesting this was there was two years ago and this year speaking [<a href="https://overcast.fm/+BtuxdpSV4/5619">TS</a>]
01:33:46 ◼ ► from Apple was Jeff Williams so I thought that was you know it happen [<a href="https://overcast.fm/+BtuxdpSV4/5626">TS</a>]
01:33:51 ◼ ► honored that was something that caught my eye because to me like being an Apple [<a href="https://overcast.fm/+BtuxdpSV4/5631">TS</a>]
01:33:55 ◼ ► exec who is authorised within Apple to go there and speak you know not [<a href="https://overcast.fm/+BtuxdpSV4/5635">TS</a>]
01:34:00 ◼ ► necessarily opened by the standards of open but you know and said it wasn't [<a href="https://overcast.fm/+BtuxdpSV4/5640">TS</a>]
01:34:04 ◼ ► just a bunch of no comments in fact he said some interesting things but it's [<a href="https://overcast.fm/+BtuxdpSV4/5644">TS</a>]
01:34:08 ◼ ► also sort of another sign of Jeff Williams is leveling up within the [<a href="https://overcast.fm/+BtuxdpSV4/5648">TS</a>]
01:34:12 ◼ ► executive hierarchy and we saw him do their research k presentation yeah [<a href="https://overcast.fm/+BtuxdpSV4/5652">TS</a>]
01:34:17 ◼ ► excellent operate yeah and you know in addition to the fact that he did a great [<a href="https://overcast.fm/+BtuxdpSV4/5657">TS</a>]
01:34:27 ◼ ► job on stage it was to me an important and interesting thing that he announced [<a href="https://overcast.fm/+BtuxdpSV4/5667">TS</a>]
01:34:32 ◼ ► and something that was dropped you know a true surprise something that had not [<a href="https://overcast.fm/+BtuxdpSV4/5672">TS</a>]
01:34:38 ◼ ► been leaked in any way the stuff that like if you look at the stuff that's in [<a href="https://overcast.fm/+BtuxdpSV4/5678">TS</a>]
01:34:42 ◼ ► factories work that tradition that we don't start leaving yeah I agree so you [<a href="https://overcast.fm/+BtuxdpSV4/5682">TS</a>]
01:34:52 ◼ ► know first sign of Jeff Williams is leveling up was a significant on stage [<a href="https://overcast.fm/+BtuxdpSV4/5692">TS</a>]
01:34:56 ◼ ► presence at one of their public comment [<a href="https://overcast.fm/+BtuxdpSV4/5696">TS</a>]
01:34:59 ◼ ► another sign here is his appearances at the code conference and so my conjecture [<a href="https://overcast.fm/+BtuxdpSV4/5699">TS</a>]
01:35:05 ◼ ► is that I don't know if it's imminent but I would think sooner rather than [<a href="https://overcast.fm/+BtuxdpSV4/5705">TS</a>]
01:35:11 ◼ ► later Jeff Williams is going to get a promotion to chief operating officer as [<a href="https://overcast.fm/+BtuxdpSV4/5711">TS</a>]
01:35:16 ◼ ► he was sort of a couple times was right underneath him and he became senior vice [<a href="https://overcast.fm/+BtuxdpSV4/5716">TS</a>]
01:35:21 ◼ ► president of operations which is not exactly the same thing as chief [<a href="https://overcast.fm/+BtuxdpSV4/5721">TS</a>]
01:35:24 ◼ ► operating officer at sea level position that makes them a lot of sense [<a href="https://overcast.fm/+BtuxdpSV4/5724">TS</a>]
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01:35:32 ◼ ► an operations guy so you might think you don't need a CEO and the CEO's in fact [<a href="https://overcast.fm/+BtuxdpSV4/5732">TS</a>]
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01:35:53 ◼ ► Tim Cook but my guess is that the current succession plan if something [<a href="https://overcast.fm/+BtuxdpSV4/5753">TS</a>]
01:35:58 ◼ ► happened to Tim Cook would be fired Jeff Williams to be named CEO and that it's [<a href="https://overcast.fm/+BtuxdpSV4/5758">TS</a>]
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01:36:10 ◼ ► know was sick and it was obvious I mean a responsible company would have a [<a href="https://overcast.fm/+BtuxdpSV4/5770">TS</a>]
01:36:16 ◼ ► succession plan even with a perfectly healthy CLI today as well as a [<a href="https://overcast.fm/+BtuxdpSV4/5776">TS</a>]
01:36:22 ◼ ► responsibility of the board if they don't then the board can be you know it [<a href="https://overcast.fm/+BtuxdpSV4/5782">TS</a>]
01:36:25 ◼ ► is liable to shareholder suits etc [<a href="https://overcast.fm/+BtuxdpSV4/5785">TS</a>]
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01:38:07 ◼ ► sense right even though he's phenomenal Jeff Williams just seems like the best [<a href="https://overcast.fm/+BtuxdpSV4/5887">TS</a>]
01:38:11 ◼ ► fit right liked what it really means to be a pure CEO it really to me comes out [<a href="https://overcast.fm/+BtuxdpSV4/5891">TS</a>]
01:38:18 ◼ ► of operations and combined with deep understanding of what it is that makes [<a href="https://overcast.fm/+BtuxdpSV4/5898">TS</a>]
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01:38:30 ◼ ► not think that in the near future that they would ever consider looking outside [<a href="https://overcast.fm/+BtuxdpSV4/5910">TS</a>]
01:38:37 ◼ ► you know CEO it would it would have to take a significant and I think years [<a href="https://overcast.fm/+BtuxdpSV4/5917">TS</a>]
01:38:43 ◼ ► long drought of you know you know declines in revenue and problems with [<a href="https://overcast.fm/+BtuxdpSV4/5923">TS</a>]
01:38:49 ◼ ► products you know for them to even think about that would have to be a situation [<a href="https://overcast.fm/+BtuxdpSV4/5929">TS</a>]
01:38:52 ◼ ► where something was clearly going wrong whereas as long as things are going [<a href="https://overcast.fm/+BtuxdpSV4/5932">TS</a>]
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01:39:05 ◼ ► such a unique culture and getting some at that level of climate I saw that [<a href="https://overcast.fm/+BtuxdpSV4/5945">TS</a>]
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01:39:16 ◼ ► Harris we saw what happened when he brought in John Browett before that you [<a href="https://overcast.fm/+BtuxdpSV4/5956">TS</a>]
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01:39:27 ◼ ► it's you know but it wouldn't be like a near-term [<a href="https://overcast.fm/+BtuxdpSV4/5967">TS</a>]
01:39:30 ◼ ► if something happened and I don't think that's gonna happen I think Tim Cook is [<a href="https://overcast.fm/+BtuxdpSV4/5970">TS</a>]
01:39:34 ◼ ► you know he's made apple is life I think it would be like an emergency situation [<a href="https://overcast.fm/+BtuxdpSV4/5974">TS</a>]
01:39:38 ◼ ► but have to have a plan for it so another way to look at it to me is you [<a href="https://overcast.fm/+BtuxdpSV4/5978">TS</a>]
01:39:43 ◼ ► know there are places you hear about places where they only like to hire [<a href="https://overcast.fm/+BtuxdpSV4/5983">TS</a>]
01:39:46 ◼ ► software engineers from Stanford MIT and Caltech and Carnegie Mellon like if [<a href="https://overcast.fm/+BtuxdpSV4/5986">TS</a>]
01:39:52 ◼ ► you're not in the top five comps I programs they don't want it that they [<a href="https://overcast.fm/+BtuxdpSV4/5992">TS</a>]
01:39:56 ◼ ► don't look at you I think Apple for like a chief executive is only looking at [<a href="https://overcast.fm/+BtuxdpSV4/5996">TS</a>]
01:40:01 ◼ ► graduates of Apple university yet if you haven't gone throughout the years long [<a href="https://overcast.fm/+BtuxdpSV4/6001">TS</a>]
01:40:07 ◼ ► program throughout the university and learned the app away from the last [<a href="https://overcast.fm/+BtuxdpSV4/6007">TS</a>]
01:40:12 ◼ ► fifteen to twenty years they're not looking at you and the only the only way [<a href="https://overcast.fm/+BtuxdpSV4/6012">TS</a>]
01:40:16 ◼ ► to go through Apple university is to be a longtime executive at Apple Inc and [<a href="https://overcast.fm/+BtuxdpSV4/6016">TS</a>]
01:40:22 ◼ ► running Apple retail stores is one of the closest jobs to be president of [<a href="https://overcast.fm/+BtuxdpSV4/6022">TS</a>]
01:40:27 ◼ ► vision of Apple may be on the iTunes similar scope of that operation so those [<a href="https://overcast.fm/+BtuxdpSV4/6027">TS</a>]
01:40:31 ◼ ► those are two people who could and Angelina's did run business said that [<a href="https://overcast.fm/+BtuxdpSV4/6031">TS</a>]
01:40:36 ◼ ► the length of time in the company's what makes yeah yeah it is sort of their own [<a href="https://overcast.fm/+BtuxdpSV4/6036">TS</a>]
01:40:41 ◼ ► division and and in a sense you know for example she gets her own marketing you [<a href="https://overcast.fm/+BtuxdpSV4/6041">TS</a>]
01:40:46 ◼ ► know again I'm maybe the posters gone through Schiller's group or whatever but [<a href="https://overcast.fm/+BtuxdpSV4/6046">TS</a>]
01:40:49 ◼ ► just the general sense that when you walk into the Apple Store the experience [<a href="https://overcast.fm/+BtuxdpSV4/6049">TS</a>]
01:40:55 ◼ ► I mean and literally I mean this total early like how it smells every sense [<a href="https://overcast.fm/+BtuxdpSV4/6055">TS</a>]
01:41:00 ◼ ► that is engaged in that store is a reflection of Apple's brand and you know [<a href="https://overcast.fm/+BtuxdpSV4/6060">TS</a>]
01:41:05 ◼ ► being and that's an enormous brand responsibility and again that makes it [<a href="https://overcast.fm/+BtuxdpSV4/6065">TS</a>]
01:41:09 ◼ ► that makes her more like the president of the individual you know a separate [<a href="https://overcast.fm/+BtuxdpSV4/6069">TS</a>]
01:41:13 ◼ ► division I think he was similar marketing and they have been since they [<a href="https://overcast.fm/+BtuxdpSV4/6073">TS</a>]
01:41:18 ◼ ► have developers working and I could easily be its own company as well he [<a href="https://overcast.fm/+BtuxdpSV4/6078">TS</a>]
01:41:24 ◼ ► just seems like you would be a shortlist of gases though to definitely thinking [<a href="https://overcast.fm/+BtuxdpSV4/6084">TS</a>]
01:41:34 ◼ ► about this a lot because they're they're all the rumors of the new Apple TV [<a href="https://overcast.fm/+BtuxdpSV4/6094">TS</a>]
01:41:36 ◼ ► coming out in the Apple TV unlike the iPhone and the iPad the iPad is under [<a href="https://overcast.fm/+BtuxdpSV4/6096">TS</a>]
01:41:40 ◼ ► organization and it's been so long since I updated it was last updated 2012 [<a href="https://overcast.fm/+BtuxdpSV4/6100">TS</a>]
01:41:47 ◼ ► what that means for a product an apple looks at it as not just being a device [<a href="https://overcast.fm/+BtuxdpSV4/6107">TS</a>]
01:41:51 ◼ ► but being a device that has to be bundled with services in this case media [<a href="https://overcast.fm/+BtuxdpSV4/6111">TS</a>]
01:41:55 ◼ ► properties or content deals because otherwise they could have just been [<a href="https://overcast.fm/+BtuxdpSV4/6115">TS</a>]
01:41:58 ◼ ► updating this every year so I that's the thing I'm most excited about for the BBC [<a href="https://overcast.fm/+BtuxdpSV4/6118">TS</a>]
01:42:04 ◼ ► this year at least unless they are you know other than the vague idea that they [<a href="https://overcast.fm/+BtuxdpSV4/6124">TS</a>]
01:42:08 ◼ ► have a complete surprise to you know the curtain on but they know so we'd blah [<a href="https://overcast.fm/+BtuxdpSV4/6128">TS</a>]
01:42:15 ◼ ► blah blah new Apple TV and maybe there's an SDK etcetera etcetera [<a href="https://overcast.fm/+BtuxdpSV4/6135">TS</a>]
01:42:21 ◼ ► we don't know anything about it like they've kept that that's been the [<a href="https://overcast.fm/+BtuxdpSV4/6141">TS</a>]
01:42:24 ◼ ► details have been released from everything i've seen [<a href="https://overcast.fm/+BtuxdpSV4/6144">TS</a>]
01:42:29 ◼ ► pretty pretty under wraps but I really do think it's coming this year I would [<a href="https://overcast.fm/+BtuxdpSV4/6149">TS</a>]
01:42:33 ◼ ► put money on it I think we can guess a little bit like it's running a [<a href="https://overcast.fm/+BtuxdpSV4/6153">TS</a>]
01:42:36 ◼ ► single-core a five processor right now and it almost certainly gotta do it is [<a href="https://overcast.fm/+BtuxdpSV4/6156">TS</a>]
01:42:41 ◼ ► version of iOS eight right now just a different version of human right now [<a href="https://overcast.fm/+BtuxdpSV4/6161">TS</a>]
01:42:45 ◼ ► meaning if you go into a store and buy a $99 Apple TV right now right [<a href="https://overcast.fm/+BtuxdpSV4/6165">TS</a>]
01:42:50 ◼ ► single-core processor running iOS 8.30 but they put in a seven class processor [<a href="https://overcast.fm/+BtuxdpSV4/6170">TS</a>]
01:42:58 ◼ ► in there they let it run something like metal [<a href="https://overcast.fm/+BtuxdpSV4/6178">TS</a>]
01:43:01 ◼ ► if they start incorporating technology into like syria then I think if you just [<a href="https://overcast.fm/+BtuxdpSV4/6181">TS</a>]
01:43:04 ◼ ► look at it as an iOS device bring it up the parity [<a href="https://overcast.fm/+BtuxdpSV4/6184">TS</a>]
01:43:07 ◼ ► with last year's are this year's iPhone or iPad than that becomes a very maybe a [<a href="https://overcast.fm/+BtuxdpSV4/6187">TS</a>]
01:43:12 ◼ ► more explosive device we've seen before but because it really interesting and [<a href="https://overcast.fm/+BtuxdpSV4/6192">TS</a>]
01:43:15 ◼ ► you know just in terms it's crazy and they do these comparisons as they've [<a href="https://overcast.fm/+BtuxdpSV4/6195">TS</a>]
01:43:19 ◼ ► gone to retina screens with a show like what a 1080p TV pixel for pixel looks [<a href="https://overcast.fm/+BtuxdpSV4/6199">TS</a>]
01:43:27 ◼ ► like on a red 95 K iMac or something like that and you see it my god [<a href="https://overcast.fm/+BtuxdpSV4/6207">TS</a>]
01:43:31 ◼ ► 1080p TV is just a tiny little rectangle in the corner you can do like [<a href="https://overcast.fm/+BtuxdpSV4/6211">TS</a>]
01:43:38 ◼ ► side-by-side 1080p on a five-game great a pretty sure you do for them still have [<a href="https://overcast.fm/+BtuxdpSV4/6218">TS</a>]
01:43:47 ◼ ► room for pallets so the ridiculous thing is that a new Apple TV to run a 1080p TV [<a href="https://overcast.fm/+BtuxdpSV4/6227">TS</a>]
01:43:54 ◼ ► is pushing way fewer pixels then and I found 66 plus I guess that's just not [<a href="https://overcast.fm/+BtuxdpSV4/6234">TS</a>]
01:44:00 ◼ ► even breaking a sweat in terms of that in terms of what they can get away with [<a href="https://overcast.fm/+BtuxdpSV4/6240">TS</a>]
01:44:04 ◼ ► you no cost efficient level so I'm really excited to see that to see what [<a href="https://overcast.fm/+BtuxdpSV4/6244">TS</a>]
01:44:10 ◼ ► they do is see what the input methods are and to see what kind of SDK they're [<a href="https://overcast.fm/+BtuxdpSV4/6250">TS</a>]
01:44:16 ◼ ► giving their giving to us and I think the platform technologies group under [<a href="https://overcast.fm/+BtuxdpSV4/6256">TS</a>]
01:44:23 ◼ ► johnnie Suruchi the other johnnie a doubtful I think never get the credit [<a href="https://overcast.fm/+BtuxdpSV4/6263">TS</a>]
01:44:26 ◼ ► they deserve but if you look at something like the Apple iPad air to [<a href="https://overcast.fm/+BtuxdpSV4/6266">TS</a>]
01:44:29 ◼ ► that machine is ludicrous overpowered 48 X processor a lot of companies companies [<a href="https://overcast.fm/+BtuxdpSV4/6269">TS</a>]
01:44:37 ◼ ► that make money off selling chips it's not in their best interest to move too [<a href="https://overcast.fm/+BtuxdpSV4/6277">TS</a>]
01:44:40 ◼ ► fast because they want to get as much money as they can [<a href="https://overcast.fm/+BtuxdpSV4/6280">TS</a>]
01:44:42 ◼ ► generation chip apple could care less if they just let these guys run as fast as [<a href="https://overcast.fm/+BtuxdpSV4/6282">TS</a>]
01:44:46 ◼ ► they can they don't see all these have not good enough will use it for two or [<a href="https://overcast.fm/+BtuxdpSV4/6286">TS</a>]
01:44:49 ◼ ► three years they're not know you can fit an extra cord do it you can fit an extra [<a href="https://overcast.fm/+BtuxdpSV4/6289">TS</a>]
01:44:53 ◼ ► or GPUs do it and there I think for a while iOS the software was perhaps ahead [<a href="https://overcast.fm/+BtuxdpSV4/6293">TS</a>]
01:44:59 ◼ ► of the hardware but I think we've entered an age now where I don't even [<a href="https://overcast.fm/+BtuxdpSV4/6299">TS</a>]
01:45:02 ◼ ► know do with the power don't think anything maybe a high-end gain tax a [<a href="https://overcast.fm/+BtuxdpSV4/6302">TS</a>]
01:45:07 ◼ ► little bit I don't think anything on iOS taxes it and if you start putting that [<a href="https://overcast.fm/+BtuxdpSV4/6307">TS</a>]
01:45:11 ◼ ► sort of power in an Apple TV I don't outside of an STI [<a href="https://overcast.fm/+BtuxdpSV4/6311">TS</a>]
01:45:15 ◼ ► that is beyond now so I think it's what they start doing both with the iPad [<a href="https://overcast.fm/+BtuxdpSV4/6315">TS</a>]
01:45:19 ◼ ► going forward and with Apple TVs just answering the questions of now that you [<a href="https://overcast.fm/+BtuxdpSV4/6319">TS</a>]
01:45:23 ◼ ► have a run on it can I tell you what my dream feature for Apple TV would be and [<a href="https://overcast.fm/+BtuxdpSV4/6323">TS</a>]
01:45:29 ◼ ► I'm ripping right off from my pal John Siracusa I don't listen to the [<a href="https://overcast.fm/+BtuxdpSV4/6329">TS</a>]
01:45:33 ◼ ► accidental tech podcast absolutely got john Kasay oh yeah I got a guy either [<a href="https://overcast.fm/+BtuxdpSV4/6333">TS</a>]
01:45:45 ◼ ► yeah so syracuse head around a few episodes ago and I know it's a recurring [<a href="https://overcast.fm/+BtuxdpSV4/6345">TS</a>]
01:45:49 ◼ ► thing for him but his thing is you're watching a stream or video or whatever [<a href="https://overcast.fm/+BtuxdpSV4/6349">TS</a>]
01:45:54 ◼ ► and you go to fast forward or a pause for too long and then you come back it's [<a href="https://overcast.fm/+BtuxdpSV4/6354">TS</a>]
01:46:01 ◼ ► back at the beginning right like you're watching the Netflix streaming you just [<a href="https://overcast.fm/+BtuxdpSV4/6361">TS</a>]
01:46:05 ◼ ► one like I understand that with its streaming rather than completely [<a href="https://overcast.fm/+BtuxdpSV4/6365">TS</a>]
01:46:08 ◼ ► download and listen to the episode of ATP World Syracuse right but I just [<a href="https://overcast.fm/+BtuxdpSV4/6368">TS</a>]
01:46:13 ◼ ► completely in agreement him if I wanna fast forward a stream just show me you [<a href="https://overcast.fm/+BtuxdpSV4/6373">TS</a>]
01:46:21 ◼ ► know I'm now says it goes by but make sure that the time and even just we just [<a href="https://overcast.fm/+BtuxdpSV4/6381">TS</a>]
01:46:25 ◼ ► move the timeline and the scrubber in the timeline and don't even show me [<a href="https://overcast.fm/+BtuxdpSV4/6385">TS</a>]
01:46:29 ◼ ► anything visually just let me see the timeline and pick and if I said I know I [<a href="https://overcast.fm/+BtuxdpSV4/6389">TS</a>]
01:46:33 ◼ ► just wanna go back two minutes and I just go back to show the timeline and [<a href="https://overcast.fm/+BtuxdpSV4/6393">TS</a>]
01:46:37 ◼ ► I'm eating for two minutes and then when I stopped two minutes later and hit play [<a href="https://overcast.fm/+BtuxdpSV4/6397">TS</a>]
01:46:41 ◼ ► if you need a second or two to catch up on the stream fine but make sure that [<a href="https://overcast.fm/+BtuxdpSV4/6401">TS</a>]
01:46:46 ◼ ► that restart and the fact that so many streaming things on everything I've ever [<a href="https://overcast.fm/+BtuxdpSV4/6406">TS</a>]
01:46:51 ◼ ► tried don't work that way drives me nuts and it's even worse because like [<a href="https://overcast.fm/+BtuxdpSV4/6411">TS</a>]
01:46:58 ◼ ► Siracusa we've been a TiVo house since forever I think I got a TiVo [<a href="https://overcast.fm/+BtuxdpSV4/6418">TS</a>]
01:47:04 ◼ ► year 2000 when my wife and I when I was working a bare-bones software we went [<a href="https://overcast.fm/+BtuxdpSV4/6424">TS</a>]
01:47:10 ◼ ► over its evils house and he had TiVo [<a href="https://overcast.fm/+BtuxdpSV4/6430">TS</a>]
01:47:12 ◼ ► and it we immediately next to him by the TV ratings ever but the thing with TiVo [<a href="https://overcast.fm/+BtuxdpSV4/6432">TS</a>]
01:47:18 ◼ ► it when you fast forward it always just fast forwards and when you rewind it [<a href="https://overcast.fm/+BtuxdpSV4/6438">TS</a>]
01:47:22 ◼ ► always reminds and it always just starts where you want to start and you never [<a href="https://overcast.fm/+BtuxdpSV4/6442">TS</a>]
01:47:26 ◼ ► have this problem and I know that's because the Evo is downloaded everything [<a href="https://overcast.fm/+BtuxdpSV4/6446">TS</a>]
01:47:29 ◼ ► to a hard drive in the box but the simple fact is that with TiVo you can [<a href="https://overcast.fm/+BtuxdpSV4/6449">TS</a>]
01:47:33 ◼ ► fast-forward rewind skims you know scan whatever you wanna call it backwards [<a href="https://overcast.fm/+BtuxdpSV4/6453">TS</a>]
01:47:38 ◼ ► forwards jump forward 15 minute at any time and it just works and I swear to [<a href="https://overcast.fm/+BtuxdpSV4/6458">TS</a>]
01:47:43 ◼ ► God if I Apple TV could just do that first stuff there now for something on [<a href="https://overcast.fm/+BtuxdpSV4/6463">TS</a>]
01:47:49 ◼ ► it as her like a regional iPhone when you scroll so far it and try to render [<a href="https://overcast.fm/+BtuxdpSV4/6469">TS</a>]
01:47:53 ◼ ► the interfaces ya going behind you yes that's what I want that's exactly what I [<a href="https://overcast.fm/+BtuxdpSV4/6473">TS</a>]
01:47:59 ◼ ► want with you know like stream scanning and not enough to be a dick about it but [<a href="https://overcast.fm/+BtuxdpSV4/6479">TS</a>]
01:48:04 ◼ ► also late I know that whatever content deals been delaying or at least [<a href="https://overcast.fm/+BtuxdpSV4/6484">TS</a>]
01:48:07 ◼ ► influencing the AppleTV releases I'm looking to get that in Canada anyways he [<a href="https://overcast.fm/+BtuxdpSV4/6487">TS</a>]
01:48:12 ◼ ► never talked about that is that God that sucks well you still get the I still [<a href="https://overcast.fm/+BtuxdpSV4/6492">TS</a>]
01:48:19 ◼ ► think I think I could do a better job even with their own content iTunes [<a href="https://overcast.fm/+BtuxdpSV4/6499">TS</a>]
01:48:22 ◼ ► content they do get in Canada and I'd really like to see them focus on that [<a href="https://overcast.fm/+BtuxdpSV4/6502">TS</a>]
01:48:27 ◼ ► experience and put the sort of the comparing it to scrolling on the iPhone [<a href="https://overcast.fm/+BtuxdpSV4/6507">TS</a>]
01:48:33 ◼ ► like obviously right from the get-go when when the software was way more [<a href="https://overcast.fm/+BtuxdpSV4/6513">TS</a>]
01:48:38 ◼ ► ambitious than the hardware could support they still focused on making [<a href="https://overcast.fm/+BtuxdpSV4/6518">TS</a>]
01:48:41 ◼ ► sure the experience was responsive and that even if you had to wait to catch up [<a href="https://overcast.fm/+BtuxdpSV4/6521">TS</a>]
01:48:46 ◼ ► at least you wasn't like if you scroll too far down on the web page all of a [<a href="https://overcast.fm/+BtuxdpSV4/6526">TS</a>]
01:48:50 ◼ ► sudden it snapped it to the top which would be making mad but which happened [<a href="https://overcast.fm/+BtuxdpSV4/6530">TS</a>]
01:48:55 ◼ ► with streaming stuff all the time they're super smart engineers working on [<a href="https://overcast.fm/+BtuxdpSV4/6535">TS</a>]
01:49:00 ◼ ► Apple TV and maybe there were some frustrations all-stars but it they had a [<a href="https://overcast.fm/+BtuxdpSV4/6540">TS</a>]
01:49:04 ◼ ► long time now and it feels like there's a big technology gap that's gonna help [<a href="https://overcast.fm/+BtuxdpSV4/6544">TS</a>]
01:49:09 ◼ ► these are smarter now so hopefully a lot of that will get rectified yeah my my [<a href="https://overcast.fm/+BtuxdpSV4/6549">TS</a>]
01:49:14 ◼ ► you know and again not to put too much on them because who knows maybe it'll be [<a href="https://overcast.fm/+BtuxdpSV4/6554">TS</a>]
01:49:17 ◼ ► an underwhelming announcement and that I'm not going to hold it against him but [<a href="https://overcast.fm/+BtuxdpSV4/6557">TS</a>]
01:49:20 ◼ ► I will just say knowing that there are some really smart people who've been [<a href="https://overcast.fm/+BtuxdpSV4/6560">TS</a>]
01:49:23 ◼ ► working on for a while and that some of the whole if not all of it a lot of it [<a href="https://overcast.fm/+BtuxdpSV4/6563">TS</a>]
01:49:28 ◼ ► has been content negotiation and figuring out what we're gonna do [<a href="https://overcast.fm/+BtuxdpSV4/6568">TS</a>]
01:49:31 ◼ ► Terms of Service wise I was external that it's possible that the internal [<a href="https://overcast.fm/+BtuxdpSV4/6571">TS</a>]
01:49:35 ◼ ► team is really kind of might be under you know be able to to do like to take a [<a href="https://overcast.fm/+BtuxdpSV4/6575">TS</a>]
01:49:40 ◼ ► 2.0 version of whatever it is that they were going to if they might have shipped [<a href="https://overcast.fm/+BtuxdpSV4/6580">TS</a>]
01:49:44 ◼ ► two years ago that they would have ship then you know that there are like a [<a href="https://overcast.fm/+BtuxdpSV4/6584">TS</a>]
01:49:47 ◼ ► next-generation version of it and there's so much in Iowa State that [<a href="https://overcast.fm/+BtuxdpSV4/6587">TS</a>]
01:49:51 ◼ ► they're not for example last year we almost had no iTunes announcement I can [<a href="https://overcast.fm/+BtuxdpSV4/6591">TS</a>]
01:49:55 ◼ ► remember very many at all in the one we did get like iTunes radio whenever [<a href="https://overcast.fm/+BtuxdpSV4/6595">TS</a>]
01:49:59 ◼ ► propagated because the beats merger at least change that whole strategy but we [<a href="https://overcast.fm/+BtuxdpSV4/6599">TS</a>]
01:50:03 ◼ ► don't have continuity or iTunes or for any form media yet we can't just get up [<a href="https://overcast.fm/+BtuxdpSV4/6603">TS</a>]
01:50:07 ◼ ► with the playlist on our max transfer to our iPhone keep walking for watching the [<a href="https://overcast.fm/+BtuxdpSV4/6607">TS</a>]
01:50:12 ◼ ► Apple TV you can go manually and chase after the functionality they used to [<a href="https://overcast.fm/+BtuxdpSV4/6612">TS</a>]
01:50:18 ◼ ► have to do with productivity stuff but it's not yet at that age is a huge [<a href="https://overcast.fm/+BtuxdpSV4/6618">TS</a>]
01:50:22 ◼ ► opportunity I don't have any state commission with a gonna do it now or not [<a href="https://overcast.fm/+BtuxdpSV4/6622">TS</a>]
01:50:26 ◼ ► but there's a lot of stuff that they can do to catch up and bring all the stuff [<a href="https://overcast.fm/+BtuxdpSV4/6626">TS</a>]
01:50:29 ◼ ► forward yeah I wonder how some of the continuity stuff could work and with [<a href="https://overcast.fm/+BtuxdpSV4/6629">TS</a>]
01:50:35 ◼ ► like it a little bit of proximity awareness you know like how much easier [<a href="https://overcast.fm/+BtuxdpSV4/6635">TS</a>]
01:50:39 ◼ ► could they make you know airplay by like I already know you're in the living room [<a href="https://overcast.fm/+BtuxdpSV4/6639">TS</a>]
01:50:47 ◼ ► and you're watching the video and you know maybe the Apple TV could get ready [<a href="https://overcast.fm/+BtuxdpSV4/6647">TS</a>]
01:50:53 ◼ ► to receive you know the video sad that it the handoff happens much quicker in [<a href="https://overcast.fm/+BtuxdpSV4/6653">TS</a>]
01:50:58 ◼ ► advance if you played with hand off on the ice on the Apple watch very much now [<a href="https://overcast.fm/+BtuxdpSV4/6658">TS</a>]
01:51:03 ◼ ► I actually haven't done handoff on the watch that much it's interesting because [<a href="https://overcast.fm/+BtuxdpSV4/6663">TS</a>]
01:51:06 ◼ ► there's there's some collision right now because I have a mac and I have an [<a href="https://overcast.fm/+BtuxdpSV4/6666">TS</a>]
01:51:12 ◼ ► and you can hand off messages or mail any of that kind of stuff but my my Mac [<a href="https://overcast.fm/+BtuxdpSV4/6672">TS</a>]
01:51:17 ◼ ► is broadcasting to pick up my phone and I'll see the Safari icon from my Mac but [<a href="https://overcast.fm/+BtuxdpSV4/6677">TS</a>]
01:51:21 ◼ ► then I'll change Windows nelson also see the Messages icon from my watch and that [<a href="https://overcast.fm/+BtuxdpSV4/6681">TS</a>]
01:51:26 ◼ ► sort of thing I think they're gonna have to figure out too because now we're not [<a href="https://overcast.fm/+BtuxdpSV4/6686">TS</a>]
01:51:28 ◼ ► going to just have an iPhone and iPad with the Mac and watch and maybe get to [<a href="https://overcast.fm/+BtuxdpSV4/6688">TS</a>]
01:51:35 ◼ ► alright let me take one last break here thank our final sponsor and then come [<a href="https://overcast.fm/+BtuxdpSV4/6695">TS</a>]
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01:52:18 ◼ ► classy handle for a razor and nice beautiful box of razor blades and here's [<a href="https://overcast.fm/+BtuxdpSV4/6738">TS</a>]
01:52:28 ◼ ► thereby cutting out the middleman they make them pay package and then they sell [<a href="https://overcast.fm/+BtuxdpSV4/6748">TS</a>]
01:52:32 ◼ ► them direct to you so you're not going through some kind of distributor in [<a href="https://overcast.fm/+BtuxdpSV4/6752">TS</a>]
01:52:38 ◼ ► distributor putting in drugstores and in the drug store sells and tu and it's [<a href="https://overcast.fm/+BtuxdpSV4/6758">TS</a>]
01:52:42 ◼ ► marked up all along the way and when you're in the drugstore because people [<a href="https://overcast.fm/+BtuxdpSV4/6762">TS</a>]
01:52:46 ◼ ► shoplift this stuff they've gotten behind the glass thing and you've got a [<a href="https://overcast.fm/+BtuxdpSV4/6766">TS</a>]
01:52:49 ◼ ► hell down and then they have to unlock that thing and then you pick it out and [<a href="https://overcast.fm/+BtuxdpSV4/6769">TS</a>]
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01:52:57 ◼ ► pain in the ass you go to Harry's you sign up you pick the one you want to [<a href="https://overcast.fm/+BtuxdpSV4/6777">TS</a>]
01:53:01 ◼ ► pick the starting kit you want and a couple of days later [<a href="https://overcast.fm/+BtuxdpSV4/6781">TS</a>]
01:53:07 ◼ ► and they by cutting out the middleman their prices are just terrific so just [<a href="https://overcast.fm/+BtuxdpSV4/6787">TS</a>]
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01:53:20 ◼ ► depending on what you do so for 15 bucks you get you get a pack aid you can't get [<a href="https://overcast.fm/+BtuxdpSV4/6800">TS</a>]
01:53:26 ◼ ► a 15 pack of Gillette blades time in eight pack for 15 bucks you know that [<a href="https://overcast.fm/+BtuxdpSV4/6806">TS</a>]
01:53:32 ◼ ► they're like $32 or something like that and that's even on Amazon if you go if [<a href="https://overcast.fm/+BtuxdpSV4/6812">TS</a>]
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01:53:42 ◼ ► blade cartridge and these are the type of cartridges you know there's four [<a href="https://overcast.fm/+BtuxdpSV4/6822">TS</a>]
01:53:45 ◼ ► blades on that thing in that strip at the top to keep a comfortable comes in [<a href="https://overcast.fm/+BtuxdpSV4/6825">TS</a>]
01:53:51 ◼ ► beautiful packaging makes you feel really good about it really really cool [<a href="https://overcast.fm/+BtuxdpSV4/6831">TS</a>]
01:53:56 ◼ ► stuff they also have things were you can sign up once you're happy customer you [<a href="https://overcast.fm/+BtuxdpSV4/6836">TS</a>]
01:54:02 ◼ ► can tell them how often you shave how often you go through stuff you can sign [<a href="https://overcast.fm/+BtuxdpSV4/6842">TS</a>]
01:54:05 ◼ ► up get more or less like a subscription and blades just show up on a regular [<a href="https://overcast.fm/+BtuxdpSV4/6845">TS</a>]
01:54:09 ◼ ► basis so you doing enough to remember to reorder but to get started before you [<a href="https://overcast.fm/+BtuxdpSV4/6849">TS</a>]
01:54:15 ◼ ► know you're not gonna subscribe before you know how could this stuff is all you [<a href="https://overcast.fm/+BtuxdpSV4/6855">TS</a>]
01:54:18 ◼ ► do is you go there you take a look around and you can get these sets [<a href="https://overcast.fm/+BtuxdpSV4/6858">TS</a>]
01:54:21 ◼ ► they've got one called The Truman set gives you some shaving cream or gel [<a href="https://overcast.fm/+BtuxdpSV4/6861">TS</a>]
01:54:25 ◼ ► handle three blades everything you need to get started 15 bucks thats it they've [<a href="https://overcast.fm/+BtuxdpSV4/6865">TS</a>]
01:54:32 ◼ ► got the Winston set same type of stuff same three things except the blade is [<a href="https://overcast.fm/+BtuxdpSV4/6872">TS</a>]
01:54:39 ◼ ► instead of plastic really cool stuff and here's some house timing wise exactly [<a href="https://overcast.fm/+BtuxdpSV4/6879">TS</a>]
01:54:43 ◼ ► it's a great idea it's called the fathers day [<a href="https://overcast.fm/+BtuxdpSV4/6883">TS</a>]
01:54:47 ◼ ► shave set comes in a beautiful box you get to pick between foaming gel or shave [<a href="https://overcast.fm/+BtuxdpSV4/6887">TS</a>]
01:54:53 ◼ ► cream it gives you everything you need to get started with Harry's in just the [<a href="https://overcast.fm/+BtuxdpSV4/6893">TS</a>]
01:55:00 ◼ ► box alone looks like it's worth it it's the whole thing is only 40 bucks really [<a href="https://overcast.fm/+BtuxdpSV4/6900">TS</a>]
01:55:06 ◼ ► really great stuff again no brainer I know it seems like you know I could take [<a href="https://overcast.fm/+BtuxdpSV4/6906">TS</a>]
01:55:15 ◼ ► shaving kit but this is so nice and it's so nicely designed I say go retro do it [<a href="https://overcast.fm/+BtuxdpSV4/6915">TS</a>]
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01:55:25 ◼ ► encourage you to go and check it out you just see that just the box alone looks [<a href="https://overcast.fm/+BtuxdpSV4/6925">TS</a>]
01:55:28 ◼ ► like it's worth 40 bucks don't have these guys do it where do you go to find [<a href="https://overcast.fm/+BtuxdpSV4/6928">TS</a>]
01:55:33 ◼ ► out more go to Harry's dot-com heyday rry s dot com and use the code talk show [<a href="https://overcast.fm/+BtuxdpSV4/6933">TS</a>]
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01:55:50 ◼ ► thanks to Harry's go there and check them out here that your husband father [<a href="https://overcast.fm/+BtuxdpSV4/6950">TS</a>]
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01:56:01 ◼ ► them you know I was wrong about 10% you save five bucks that's what you say five [<a href="https://overcast.fm/+BtuxdpSV4/6961">TS</a>]
01:56:07 ◼ ► bucks at checkout on your first purchase but it'll be about 10 percent depending [<a href="https://overcast.fm/+BtuxdpSV4/6967">TS</a>]
01:56:13 ◼ ► on where you buy money in your pocket and a fantastic shaving one last thing [<a href="https://overcast.fm/+BtuxdpSV4/6973">TS</a>]
01:56:20 ◼ ► on my list of things to talk about [<a href="https://overcast.fm/+BtuxdpSV4/6980">TS</a>]
01:56:22 ◼ ► and in a few of anything and maybe it's related to hand off and etc but one of [<a href="https://overcast.fm/+BtuxdpSV4/6982">TS</a>]
01:56:27 ◼ ► the most curious pieces of news that have come out to me you know what I'm [<a href="https://overcast.fm/+BtuxdpSV4/6987">TS</a>]
01:56:31 ◼ ► going to say right I you say it discovered a discovery the explained as [<a href="https://overcast.fm/+BtuxdpSV4/6991">TS</a>]
01:56:37 ◼ ► governor Ed to people who may not be familiar with it so Apple did a lot of [<a href="https://overcast.fm/+BtuxdpSV4/6997">TS</a>]
01:56:42 ◼ ► under the hood stops with yosemite launch the discovery D and my original [<a href="https://overcast.fm/+BtuxdpSV4/7002">TS</a>]
01:56:48 ◼ ► understanding is that this was a key component for things like continuity in [<a href="https://overcast.fm/+BtuxdpSV4/7008">TS</a>]
01:56:51 ◼ ► for a world where you do have to be able to move identify devices and move [<a href="https://overcast.fm/+BtuxdpSV4/7011">TS</a>]
01:56:57 ◼ ► information that's information but actually activity back and forth between [<a href="https://overcast.fm/+BtuxdpSV4/7017">TS</a>]
01:57:00 ◼ ► them but it was remarkably error-prone I think rich Siegel was my favorite when [<a href="https://overcast.fm/+BtuxdpSV4/7020">TS</a>]
01:57:05 ◼ ► he posted a screenshot showing Apple TV bracket 1 although it in ninety 90 [<a href="https://overcast.fm/+BtuxdpSV4/7025">TS</a>]
01:57:09 ◼ ► something on his alright so for example if in the last year you've had an ex and [<a href="https://overcast.fm/+BtuxdpSV4/7029">TS</a>]
01:57:17 ◼ ► experience where let anything on your home network has suddenly gotten a new [<a href="https://overcast.fm/+BtuxdpSV4/7037">TS</a>]
01:57:24 ◼ ► print this season an integer like example a perfect example that your [<a href="https://overcast.fm/+BtuxdpSV4/7044">TS</a>]
01:57:27 ◼ ► Apple TV no longer shows up as Apple TV it's now called Apple TV one or you know [<a href="https://overcast.fm/+BtuxdpSV4/7047">TS</a>]
01:57:33 ◼ ► Jones iPhone is now joan dive onto that discovery d that's an issue with [<a href="https://overcast.fm/+BtuxdpSV4/7053">TS</a>]
01:57:40 ◼ ► discovery D or if your other computers on your network no longer show up in the [<a href="https://overcast.fm/+BtuxdpSV4/7060">TS</a>]
01:57:43 ◼ ► air and I it does he might they fixed my problem at some point but we had a [<a href="https://overcast.fm/+BtuxdpSV4/7063">TS</a>]
01:57:52 ◼ ► talked about it and show a few months ago with our HP LaserJet printer which [<a href="https://overcast.fm/+BtuxdpSV4/7072">TS</a>]
01:57:57 ◼ ► has your support and at first when we first got a couple years ago it was [<a href="https://overcast.fm/+BtuxdpSV4/7077">TS</a>]
01:58:04 ◼ ► great because we no longer needed it it does go and set up a printer and it was [<a href="https://overcast.fm/+BtuxdpSV4/7084">TS</a>]
01:58:09 ◼ ► listed and then it would figure out what it was it was almost I swear and I know [<a href="https://overcast.fm/+BtuxdpSV4/7089">TS</a>]
01:58:14 ◼ ► this is retro but in the old days of classic Mac OS with the chooser and we [<a href="https://overcast.fm/+BtuxdpSV4/7094">TS</a>]
01:58:18 ◼ ► didn't even have a network printer you plug the printer in your computer and [<a href="https://overcast.fm/+BtuxdpSV4/7098">TS</a>]
01:58:21 ◼ ► you went to the chooser and there was there is the printer and you selected it [<a href="https://overcast.fm/+BtuxdpSV4/7101">TS</a>]
01:58:25 ◼ ► and then when you went to whatever app you're using to print it would print to [<a href="https://overcast.fm/+BtuxdpSV4/7105">TS</a>]
01:58:29 ◼ ► the printer and there was no there no drivers to install no telling the [<a href="https://overcast.fm/+BtuxdpSV4/7109">TS</a>]
01:58:35 ◼ ► computer what printer is it all identified itself that's how it worked [<a href="https://overcast.fm/+BtuxdpSV4/7115">TS</a>]
01:58:38 ◼ ► with our LaserJet until you know somebody and then all of a sudden you [<a href="https://overcast.fm/+BtuxdpSV4/7118">TS</a>]
01:58:44 ◼ ► you printed yesterday and then you went to print today and it wouldn't print and [<a href="https://overcast.fm/+BtuxdpSV4/7124">TS</a>]
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01:58:54 ◼ ► those fixes was to basically disconnect everything especially Apple TVs and then [<a href="https://overcast.fm/+BtuxdpSV4/7134">TS</a>]
01:58:58 ◼ ► reconnected and it sounded I don't have the technical acumen sounded like some [<a href="https://overcast.fm/+BtuxdpSV4/7138">TS</a>]
01:59:03 ◼ ► cash poisoning or something with a bad list yeah and it was just replicate yeah [<a href="https://overcast.fm/+BtuxdpSV4/7143">TS</a>]
01:59:09 ◼ ► and maybe like hang on to all the ideas of where something should be but the [<a href="https://overcast.fm/+BtuxdpSV4/7149">TS</a>]
01:59:17 ◼ ► weird thing about it is it replaced something called em DNS responder and [<a href="https://overcast.fm/+BtuxdpSV4/7157">TS</a>]
01:59:23 ◼ ► the weird thing is is people you know again when I was younger I would have [<a href="https://overcast.fm/+BtuxdpSV4/7163">TS</a>]
01:59:26 ◼ ► been right there with him but there you know people far braver than me [<a href="https://overcast.fm/+BtuxdpSV4/7166">TS</a>]
01:59:30 ◼ ► jury rigged yosemite to turn off discovery D and replace it with MDS [<a href="https://overcast.fm/+BtuxdpSV4/7170">TS</a>]
01:59:38 ◼ ► responder from Mike I guess what we had before Mavericks like that last stable [<a href="https://overcast.fm/+BtuxdpSV4/7178">TS</a>]
01:59:45 ◼ ► version of Mavericks which to me that type of stuff I can see why it works I'm [<a href="https://overcast.fm/+BtuxdpSV4/7185">TS</a>]
01:59:50 ◼ ► not shocked that it works but to me that sort of doing surgery on the OS is not [<a href="https://overcast.fm/+BtuxdpSV4/7190">TS</a>]
01:59:55 ◼ ► for me anymore right that's a young man's game but by every account i've [<a href="https://overcast.fm/+BtuxdpSV4/7195">TS</a>]
02:00:00 ◼ ► read if there's a set of instructions there I wouldn't recommend following [<a href="https://overcast.fm/+BtuxdpSV4/7200">TS</a>]
02:00:05 ◼ ► them if you're you know but they are and by all accounts at work that you could [<a href="https://overcast.fm/+BtuxdpSV4/7205">TS</a>]
02:00:10 ◼ ► disable discovery d go back to Mavericks version of Mtns responder and everything [<a href="https://overcast.fm/+BtuxdpSV4/7210">TS</a>]
02:00:15 ◼ ► just worked and the weird thing as before that before somebody had figured [<a href="https://overcast.fm/+BtuxdpSV4/7215">TS</a>]
02:00:19 ◼ ► out here is a proven set of instructions to do it [<a href="https://overcast.fm/+BtuxdpSV4/7219">TS</a>]
02:00:21 ◼ ► the assumption was well they replaced and why did they replace emptiness [<a href="https://overcast.fm/+BtuxdpSV4/7221">TS</a>]
02:00:26 ◼ ► responder which didn't have any of these problems with discovery D which has all [<a href="https://overcast.fm/+BtuxdpSV4/7226">TS</a>]
02:00:29 ◼ ► of these problems and the consensus was well some of these continuity features [<a href="https://overcast.fm/+BtuxdpSV4/7229">TS</a>]
02:00:34 ◼ ► must depend on it and if you do this I guess I'll bet some of the continuity [<a href="https://overcast.fm/+BtuxdpSV4/7234">TS</a>]
02:00:38 ◼ ► features are gonna work anymore and and so the weird thing is that in but still [<a href="https://overcast.fm/+BtuxdpSV4/7238">TS</a>]
02:00:47 ◼ ► a beta the latest beta of ten-point 10.4 that's exactly what Apple is done is [<a href="https://overcast.fm/+BtuxdpSV4/7247">TS</a>]
02:00:53 ◼ ► that discovery he is no longer there and they've gotten back to Mtns responder [<a href="https://overcast.fm/+BtuxdpSV4/7253">TS</a>]
02:00:58 ◼ ► feels like an MDS responders been around since Jaguar but it feels like they they [<a href="https://overcast.fm/+BtuxdpSV4/7258">TS</a>]
02:01:04 ◼ ► needed this felt they knew this rewrite oftentimes people complain that they're [<a href="https://overcast.fm/+BtuxdpSV4/7264">TS</a>]
02:01:08 ◼ ► not allowed to refactor old quarter they don't have the time to refactor at but [<a href="https://overcast.fm/+BtuxdpSV4/7268">TS</a>]
02:01:12 ◼ ► tell that this went forward and they were given opportunities to fix it and [<a href="https://overcast.fm/+BtuxdpSV4/7272">TS</a>]
02:01:16 ◼ ► there were fixes that we're almost every point release and just got to a point [<a href="https://overcast.fm/+BtuxdpSV4/7276">TS</a>]
02:01:19 ◼ ► where decision was made that it's not being pics right up her fast enough and [<a href="https://overcast.fm/+BtuxdpSV4/7279">TS</a>]
02:01:26 ◼ ► I don't know if it's just for now and they're testing it because it would [<a href="https://overcast.fm/+BtuxdpSV4/7286">TS</a>]
02:01:29 ◼ ► weird is this is a beta so unless it's in the shipping version is not gonna hit [<a href="https://overcast.fm/+BtuxdpSV4/7289">TS</a>]
02:01:33 ◼ ► everybody so the shipping version comes out with discovery d back in it and I [<a href="https://overcast.fm/+BtuxdpSV4/7293">TS</a>]
02:01:38 ◼ ► don't know what this means I'm back with MS and then at least we know that that's [<a href="https://overcast.fm/+BtuxdpSV4/7298">TS</a>]
02:01:42 ◼ ► been officially changed everywhere and in a start discovery he is also on iOS [<a href="https://overcast.fm/+BtuxdpSV4/7302">TS</a>]
02:01:47 ◼ ► aid right I believe so yes I believe so too had a friend who said that he was [<a href="https://overcast.fm/+BtuxdpSV4/7307">TS</a>]
02:01:52 ◼ ► with to this a friend who does not work it out but was out with a few Apple [<a href="https://overcast.fm/+BtuxdpSV4/7312">TS</a>]
02:01:57 ◼ ► folks and joked about they replace discovery D&I last two and and they they [<a href="https://overcast.fm/+BtuxdpSV4/7317">TS</a>]
02:02:02 ◼ ► just went silent and 11 Apple guy like stifle a laugh I read that as you may [<a href="https://overcast.fm/+BtuxdpSV4/7322">TS</a>]
02:02:08 ◼ ► have but i mean you know I need wouldn't fix known for her or drinks when they [<a href="https://overcast.fm/+BtuxdpSV4/7328">TS</a>]
02:02:13 ◼ ► exchanged on this subject but there might be something there I think it [<a href="https://overcast.fm/+BtuxdpSV4/7333">TS</a>]
02:02:17 ◼ ► started asking too soon I my guess is there somebody within Apple whose the [<a href="https://overcast.fm/+BtuxdpSV4/7337">TS</a>]
02:02:23 ◼ ► DRI again directly responsible individual for discovery D who is having [<a href="https://overcast.fm/+BtuxdpSV4/7343">TS</a>]
02:02:30 ◼ ► trouble sleeping at night and when he wakes up in the morning is covered in [<a href="https://overcast.fm/+BtuxdpSV4/7350">TS</a>]
02:02:33 ◼ ► sweat because this sort of thing does not happen like they Apple stubbornly [<a href="https://overcast.fm/+BtuxdpSV4/7353">TS</a>]
02:02:41 ◼ ► fixes these things rather than go back to write like a roll-back like this just [<a href="https://overcast.fm/+BtuxdpSV4/7361">TS</a>]
02:02:50 ◼ ► is you know and it's not a huge deal in oral but it's just out of character for [<a href="https://overcast.fm/+BtuxdpSV4/7370">TS</a>]
02:02:54 ◼ ► Apple and and another thing I have heard is just loosely that in turn in the [<a href="https://overcast.fm/+BtuxdpSV4/7374">TS</a>]
02:03:03 ◼ ► aftermath of this coming out and just like asking around like what they have [<a href="https://overcast.fm/+BtuxdpSV4/7383">TS</a>]
02:03:06 ◼ ► added you know this is just crazy [<a href="https://overcast.fm/+BtuxdpSV4/7386">TS</a>]
02:03:09 ◼ ► is there at Discovery de became like the whipping boy for anything and everything [<a href="https://overcast.fm/+BtuxdpSV4/7389">TS</a>]
02:03:17 ◼ ► wrong with your Samedi even if it had nothing to do with networking like just [<a href="https://overcast.fm/+BtuxdpSV4/7397">TS</a>]
02:03:25 ◼ ► it's this whole basic idea to go back even the marcos [<a href="https://overcast.fm/+BtuxdpSV4/7405">TS</a>]
02:03:31 ◼ ► functional high ground during this whole basic idea that Apple software has [<a href="https://overcast.fm/+BtuxdpSV4/7411">TS</a>]
02:03:36 ◼ ► become a little less reliable with yosemite really rank really rankled [<a href="https://overcast.fm/+BtuxdpSV4/7416">TS</a>]
02:03:45 ◼ ► all the way up to the top and that you know I've talked about this but that you [<a href="https://overcast.fm/+BtuxdpSV4/7425">TS</a>]
02:03:51 ◼ ► know there are people who who who went in denial about it but it was said wait [<a href="https://overcast.fm/+BtuxdpSV4/7431">TS</a>]
02:03:55 ◼ ► are open bug count is lower than it's been in years [<a href="https://overcast.fm/+BtuxdpSV4/7435">TS</a>]
02:03:58 ◼ ► you know we've been fixing bugs at this incredible rate this doesn't it doesn't [<a href="https://overcast.fm/+BtuxdpSV4/7438">TS</a>]
02:04:01 ◼ ► make sense that people think we've been getting less reliable and we're getting [<a href="https://overcast.fm/+BtuxdpSV4/7441">TS</a>]
02:04:05 ◼ ► fewer crash reports then everything's are crashing less all these ways they [<a href="https://overcast.fm/+BtuxdpSV4/7445">TS</a>]
02:04:10 ◼ ► have internally of analytically measuring reliability we're saying if [<a href="https://overcast.fm/+BtuxdpSV4/7450">TS</a>]
02:04:15 ◼ ► somebody was as one of their best releases ever and the conventional [<a href="https://overcast.fm/+BtuxdpSV4/7455">TS</a>]
02:04:18 ◼ ► wisdom out and user land was that it was one of the worst and the whole thing [<a href="https://overcast.fm/+BtuxdpSV4/7458">TS</a>]
02:04:24 ◼ ► came down to its discovery diesel they were using the wrong metrics to qualify [<a href="https://overcast.fm/+BtuxdpSV4/7464">TS</a>]
02:04:29 ◼ ► their success but child right and you could just be Steve Jobs will he be [<a href="https://overcast.fm/+BtuxdpSV4/7469">TS</a>]
02:04:35 ◼ ► 99 know what it actually see doesn't it seem like Steve Jobs decision that at [<a href="https://overcast.fm/+BtuxdpSV4/7475">TS</a>]
02:04:42 ◼ ► some point there was obviously wasn't but at some point likes you know [<a href="https://overcast.fm/+BtuxdpSV4/7482">TS</a>]
02:04:47 ◼ ► somebody got started about all these bugs discovery D and there's this [<a href="https://overcast.fm/+BtuxdpSV4/7487">TS</a>]
02:04:50 ◼ ► frustration and and pride that you get any says we're going back to Mtns [<a href="https://overcast.fm/+BtuxdpSV4/7490">TS</a>]
02:04:57 ◼ ► responder and everybody in the room is like we don't do that we and and then he [<a href="https://overcast.fm/+BtuxdpSV4/7497">TS</a>]
02:05:01 ◼ ► leaves and it's like he just said we're going back to Mtns responder and so it's [<a href="https://overcast.fm/+BtuxdpSV4/7501">TS</a>]
02:05:05 ◼ ► like okay and in the old days of initial circles caller said don't worry about it [<a href="https://overcast.fm/+BtuxdpSV4/7505">TS</a>]
02:05:10 ◼ ► give you two weeks and there's nobody there so that is a curious story but in [<a href="https://overcast.fm/+BtuxdpSV4/7510">TS</a>]
02:05:20 ◼ ► another way though it's actually sort of makes me feel good it's like let's let's [<a href="https://overcast.fm/+BtuxdpSV4/7520">TS</a>]
02:05:24 ◼ ► not be stubborn but not be too prideful and with the new thing let's just go [<a href="https://overcast.fm/+BtuxdpSV4/7524">TS</a>]
02:05:30 ◼ ► doing something this is no longer on the table right there said it was confirming [<a href="https://overcast.fm/+BtuxdpSV4/7530">TS</a>]
02:05:41 ◼ ► and I thought that's covered he was instrumental all that kind of stuff that [<a href="https://overcast.fm/+BtuxdpSV4/7541">TS</a>]
02:05:45 ◼ ► they're doing now with extensions and you never know it's brand new what's [<a href="https://overcast.fm/+BtuxdpSV4/7545">TS</a>]
02:05:50 ◼ ► going to happen but this kind of culture i think is better as a better [<a href="https://overcast.fm/+BtuxdpSV4/7550">TS</a>]
02:05:52 ◼ ► environment I skipped around a little bit but I did want to say that about the [<a href="https://overcast.fm/+BtuxdpSV4/7552">TS</a>]
02:05:55 ◼ ► code conference thought that was such an interesting thing for him to reveal two [<a href="https://overcast.fm/+BtuxdpSV4/7555">TS</a>]
02:05:59 ◼ ► weeks before WBC that they're going to have the native SDK which I really [<a href="https://overcast.fm/+BtuxdpSV4/7559">TS</a>]
02:06:05 ◼ ► wasn't sure about I know a lot of people thought it was a no-brainer but I [<a href="https://overcast.fm/+BtuxdpSV4/7565">TS</a>]
02:06:08 ◼ ► thought you know watch kid itself is still relatively new let you know and I [<a href="https://overcast.fm/+BtuxdpSV4/7568">TS</a>]
02:06:14 ◼ ► know that they said you know I'm not the one hand I'm a little surprised I'm not [<a href="https://overcast.fm/+BtuxdpSV4/7574">TS</a>]
02:06:19 ◼ ► shocked because they did say it was coming later this year and if it is [<a href="https://overcast.fm/+BtuxdpSV4/7579">TS</a>]
02:06:23 ◼ ► coming later this year why not invalided WWDC I think some people think they can [<a href="https://overcast.fm/+BtuxdpSV4/7583">TS</a>]
02:06:28 ◼ ► actually get the SDK but it wasn't clear to me whether it was just a preview or [<a href="https://overcast.fm/+BtuxdpSV4/7588">TS</a>]
02:06:31 ◼ ► they're actually yeah I don't know and then it raises all sorts of questions [<a href="https://overcast.fm/+BtuxdpSV4/7591">TS</a>]
02:06:35 ◼ ► like how do you install developer releases of the OS on your watch and [<a href="https://overcast.fm/+BtuxdpSV4/7595">TS</a>]
02:06:39 ◼ ► stuff like that I that's what I would guess right that's what I would think [<a href="https://overcast.fm/+BtuxdpSV4/7599">TS</a>]
02:06:47 ◼ ► they just had the first date very recently updated I was a point 31 and [<a href="https://overcast.fm/+BtuxdpSV4/7607">TS</a>]
02:06:57 ◼ ► the instructions for how to do it because it's very different [<a href="https://overcast.fm/+BtuxdpSV4/7617">TS</a>]
02:07:00 ◼ ► yeah yeah because it all he can't do it on the device itself it's all through [<a href="https://overcast.fm/+BtuxdpSV4/7620">TS</a>]
02:07:06 ◼ ► though watch out on the phone they have to put it on the charger has more than [<a href="https://overcast.fm/+BtuxdpSV4/7626">TS</a>]
02:07:10 ◼ ► 50 percent because I'm gonna turn wifi on full blast to get the data over then [<a href="https://overcast.fm/+BtuxdpSV4/7630">TS</a>]
02:07:14 ◼ ► you have to basically watched on the phone is which is why it's interesting [<a href="https://overcast.fm/+BtuxdpSV4/7634">TS</a>]
02:07:19 ◼ ► procedure yeah yeah very well for me and seemingly for everybody [<a href="https://overcast.fm/+BtuxdpSV4/7639">TS</a>]
02:07:23 ◼ ► you have to think I O I thought while that happened in the day they happen [<a href="https://overcast.fm/+BtuxdpSV4/7643">TS</a>]
02:07:28 ◼ ► that that has to be like such a gigantic collective held breath for like Kevin [<a href="https://overcast.fm/+BtuxdpSV4/7648">TS</a>]
02:07:34 ◼ ► we're like the matter how well they've tested it and how confident they are [<a href="https://overcast.fm/+BtuxdpSV4/7654">TS</a>]
02:07:37 ◼ ► it's like putting it out in the real world there could be you know even like [<a href="https://overcast.fm/+BtuxdpSV4/7657">TS</a>]
02:07:42 ◼ ► that one percent 1% of the watches got bricked it's like that is that's a [<a href="https://overcast.fm/+BtuxdpSV4/7662">TS</a>]
02:07:48 ◼ ► failure and it's gonna be a PR disaster the iOS update 1.1 only affected iPhone [<a href="https://overcast.fm/+BtuxdpSV4/7668">TS</a>]
02:07:57 ◼ ► 6 and 16 + if you used the delta pilot over the air the full install was fine [<a href="https://overcast.fm/+BtuxdpSV4/7677">TS</a>]
02:08:02 ◼ ► but that for a first-generation product first time that happens it it's not even [<a href="https://overcast.fm/+BtuxdpSV4/7682">TS</a>]
02:08:08 ◼ ► that was terrible it even worse because the first one is the one where the press [<a href="https://overcast.fm/+BtuxdpSV4/7688">TS</a>]
02:08:13 ◼ ► would you know be able to jump on and say you know first up first watch update [<a href="https://overcast.fm/+BtuxdpSV4/7693">TS</a>]
02:08:18 ◼ ► break swatches and it's like that's that's not good headline yeah especially [<a href="https://overcast.fm/+BtuxdpSV4/7698">TS</a>]
02:08:22 ◼ ► because you don't have as much access you have to an iPhone I don't know what [<a href="https://overcast.fm/+BtuxdpSV4/7702">TS</a>]
02:08:26 ◼ ► people do this I think they would I think it's I think we have bricked OS on [<a href="https://overcast.fm/+BtuxdpSV4/7706">TS</a>]
02:08:30 ◼ ► the phone I'm gonna watch it has to go to store I don't think there's any way [<a href="https://overcast.fm/+BtuxdpSV4/7710">TS</a>]
02:08:35 ◼ ► around it I really down cause of iOS 6 plus I just the previous version [<a href="https://overcast.fm/+BtuxdpSV4/7715">TS</a>]
02:08:43 ◼ ► great I can't do that with great cause I don't see how if it gets bricked and [<a href="https://overcast.fm/+BtuxdpSV4/7723">TS</a>]
02:08:48 ◼ ► during an OS update how they otherwise they would still have to have some kind [<a href="https://overcast.fm/+BtuxdpSV4/7728">TS</a>]
02:08:52 ◼ ► of working Bluetooth or wi-fi I don't know one or the other day that the phone [<a href="https://overcast.fm/+BtuxdpSV4/7732">TS</a>]
02:08:59 ◼ ► app could still detect it and do it over the air but I don't know that that's [<a href="https://overcast.fm/+BtuxdpSV4/7739">TS</a>]
02:09:02 ◼ ► possible but yeah the port on the Apple and it's definitely that's a steal that [<a href="https://overcast.fm/+BtuxdpSV4/7742">TS</a>]
02:09:13 ◼ ► is you know technically be want to in their videos out there how you can do it [<a href="https://overcast.fm/+BtuxdpSV4/7753">TS</a>]
02:09:17 ◼ ► but there's no way that that's never a troubleshooting step for the custom it [<a href="https://overcast.fm/+BtuxdpSV4/7757">TS</a>]
02:09:21 ◼ ► might be what they do at the store but it's definitely not ever user expose [<a href="https://overcast.fm/+BtuxdpSV4/7761">TS</a>]
02:09:25 ◼ ► double and even now they can and then people can get their hands on him close [<a href="https://overcast.fm/+BtuxdpSV4/7765">TS</a>]
02:09:33 ◼ ► enough for our watches to ship but I think like the order a modern buckle for [<a href="https://overcast.fm/+BtuxdpSV4/7773">TS</a>]
02:09:39 ◼ ► example of apple.com is not available right now I still I keep hearing July [<a href="https://overcast.fm/+BtuxdpSV4/7779">TS</a>]
02:09:45 ◼ ► yes the last thing I have on my list is that you and I the watches that you and [<a href="https://overcast.fm/+BtuxdpSV4/7785">TS</a>]
02:09:49 ◼ ► I both ordered for her personal life as both arrived right on the same time [<a href="https://overcast.fm/+BtuxdpSV4/7789">TS</a>]
02:09:52 ◼ ► about a week and a half ago the space black link bracelet I do I am very happy [<a href="https://overcast.fm/+BtuxdpSV4/7792">TS</a>]
02:10:01 ◼ ► with it I was torn between this one and the stainless the regular stainless and [<a href="https://overcast.fm/+BtuxdpSV4/7801">TS</a>]
02:10:06 ◼ ► that's the one I got from my review unit and so having won both I I'm definitely [<a href="https://overcast.fm/+BtuxdpSV4/7806">TS</a>]
02:10:11 ◼ ► glad that I got this one I had a statement just something about the black [<a href="https://overcast.fm/+BtuxdpSV4/7811">TS</a>]
02:10:16 ◼ ► and the way that Apple does manufacturing and I understand why some [<a href="https://overcast.fm/+BtuxdpSV4/7816">TS</a>]
02:10:19 ◼ ► people would think that the cold maybe the height of art museum hours are with [<a href="https://overcast.fm/+BtuxdpSV4/7819">TS</a>]
02:10:25 ◼ ► the watch but for me this was always the most attractive version is because its [<a href="https://overcast.fm/+BtuxdpSV4/7825">TS</a>]
02:10:29 ◼ ► stainless steel SDLC to so many things going on with it and the look I think [<a href="https://overcast.fm/+BtuxdpSV4/7829">TS</a>]
02:10:33 ◼ ► you're the one who said that it changed slightly between September and March I [<a href="https://overcast.fm/+BtuxdpSV4/7833">TS</a>]
02:10:36 ◼ ► i'm convinced it did I cannot prove it I also felt I was in the store yesterday [<a href="https://overcast.fm/+BtuxdpSV4/7836">TS</a>]
02:10:43 ◼ ► or the day before with my son he had a hardware problem with his MacBook and so [<a href="https://overcast.fm/+BtuxdpSV4/7843">TS</a>]
02:10:51 ◼ ► while we were there we were looking at their watches to my eyes now the the one [<a href="https://overcast.fm/+BtuxdpSV4/7851">TS</a>]
02:10:55 ◼ ► in the store is lower its under glass insulating could be different but to me [<a href="https://overcast.fm/+BtuxdpSV4/7855">TS</a>]
02:10:59 ◼ ► the demo unit that they have in the store under the glass display looked [<a href="https://overcast.fm/+BtuxdpSV4/7859">TS</a>]
02:11:04 ◼ ► slightly lighter than mine and look there's look more like dark gray and [<a href="https://overcast.fm/+BtuxdpSV4/7864">TS</a>]
02:11:08 ◼ ► mine looks more like black but I thought the ones in September definitely look [<a href="https://overcast.fm/+BtuxdpSV4/7868">TS</a>]
02:11:12 ◼ ► more like darker gray metal and not black but I could be honest remembering [<a href="https://overcast.fm/+BtuxdpSV4/7872">TS</a>]
02:11:18 ◼ ► I think I have a photo and now looking at it I can't tell if it's the silver or [<a href="https://overcast.fm/+BtuxdpSV4/7878">TS</a>]
02:11:22 ◼ ► the black one because I was sure it was a black and it looks so light compared [<a href="https://overcast.fm/+BtuxdpSV4/7882">TS</a>]
02:11:25 ◼ ► to this one is out from I'm just looking Instagram back in September event and I [<a href="https://overcast.fm/+BtuxdpSV4/7885">TS</a>]
02:11:33 ◼ ► went back to look at it and it just looked so light compared to what I have [<a href="https://overcast.fm/+BtuxdpSV4/7893">TS</a>]
02:11:38 ◼ ► now it may be dealt with it was actually yeah I that's what I remember thinking [<a href="https://overcast.fm/+BtuxdpSV4/7898">TS</a>]
02:11:42 ◼ ► in Hiram and again I could be wrong maybe I was just looking at two [<a href="https://overcast.fm/+BtuxdpSV4/7902">TS</a>]
02:11:46 ◼ ► stainless steel is but I remember in September [<a href="https://overcast.fm/+BtuxdpSV4/7906">TS</a>]
02:11:49 ◼ ► looking at the in the press area and thinking I don't understand why they [<a href="https://overcast.fm/+BtuxdpSV4/7909">TS</a>]
02:11:54 ◼ ► made both of these because they look almost indistinguishable they're calling [<a href="https://overcast.fm/+BtuxdpSV4/7914">TS</a>]
02:11:58 ◼ ► this one stainless in this one space black stainless and they look like the [<a href="https://overcast.fm/+BtuxdpSV4/7918">TS</a>]
02:12:03 ◼ ► same thing to me whereas the one that's where it is on my wrist is truly black [<a href="https://overcast.fm/+BtuxdpSV4/7923">TS</a>]
02:12:09 ◼ ► it is black as the right wearing it non-stop for we can happen to looks like [<a href="https://overcast.fm/+BtuxdpSV4/7929">TS</a>]
02:12:21 ◼ ► yeah it's actually true for me too whereas the regular stainless definitely [<a href="https://overcast.fm/+BtuxdpSV4/7941">TS</a>]
02:12:25 ◼ ► develop scratches on the bracelet you know within a day or two which is normal [<a href="https://overcast.fm/+BtuxdpSV4/7945">TS</a>]
02:12:29 ◼ ► I should say for a stainless steel like my you know my own stainless steel watch [<a href="https://overcast.fm/+BtuxdpSV4/7949">TS</a>]
02:12:34 ◼ ► you know you just get scratches its [<a href="https://overcast.fm/+BtuxdpSV4/7954">TS</a>]
02:12:36 ◼ ► if you look closely at it you know and where is this DLC coating really does [<a href="https://overcast.fm/+BtuxdpSV4/7956">TS</a>]
02:12:40 ◼ ► seem to be keeping in and out of the box condition it really is a weird thing to [<a href="https://overcast.fm/+BtuxdpSV4/7960">TS</a>]
02:12:51 ◼ ► talk about like we talked to me and I talked about this this personally but it [<a href="https://overcast.fm/+BtuxdpSV4/7971">TS</a>]
02:12:55 ◼ ► to the touch it has it feels hard like metal but it has almost a rubbery [<a href="https://overcast.fm/+BtuxdpSV4/7975">TS</a>]
02:13:01 ◼ ► texture gun on porous texture yeah I have to say I really liked it but I [<a href="https://overcast.fm/+BtuxdpSV4/7981">TS</a>]
02:13:11 ◼ ► ordered it first thing first thing the second after the story went live and it [<a href="https://overcast.fm/+BtuxdpSV4/7991">TS</a>]
02:13:16 ◼ ► didn't show up until a week and a half ago so that was a long time in the last [<a href="https://overcast.fm/+BtuxdpSV4/7996">TS</a>]
02:13:26 ◼ ► yeah you know anybody edition of you seen it in China dog I saw that Jonathan [<a href="https://overcast.fm/+BtuxdpSV4/8006">TS</a>]
02:13:47 ◼ ► out of turn but on last week's showdown from her and I were talking about how we [<a href="https://overcast.fm/+BtuxdpSV4/8027">TS</a>]
02:13:51 ◼ ► hadn't how he hadn't seen any in the wild and then after we published the [<a href="https://overcast.fm/+BtuxdpSV4/8031">TS</a>]
02:14:00 ◼ ► show is when it seemed like they first started shipping and Dan alerted me to [<a href="https://overcast.fm/+BtuxdpSV4/8040">TS</a>]
02:14:13 ◼ ► it was the first I'd seen that Jonathan Geller and gotten his gold watch his DMD [<a href="https://overcast.fm/+BtuxdpSV4/8053">TS</a>]
02:14:19 ◼ ► me Dan Frommer said boy genius wins the golden bird I don't blame the kid if you [<a href="https://overcast.fm/+BtuxdpSV4/8059">TS</a>]
02:14:27 ◼ ► got the money go ahead and get it have fun last night got them good for them [<a href="https://overcast.fm/+BtuxdpSV4/8067">TS</a>]
02:14:42 ◼ ► listener dell also texted me that they saw somebody in Grand Central with the [<a href="https://overcast.fm/+BtuxdpSV4/8082">TS</a>]
02:14:47 ◼ ► rose gold I forget what band business broadband but a rose gold one with the [<a href="https://overcast.fm/+BtuxdpSV4/8087">TS</a>]
02:14:53 ◼ ► sport band so you know they're definitely starting to ship and I think [<a href="https://overcast.fm/+BtuxdpSV4/8093">TS</a>]
02:14:56 ◼ ► you know obviously places like New York City and stuff like that and where you [<a href="https://overcast.fm/+BtuxdpSV4/8096">TS</a>]
02:15:00 ◼ ► go see him when I was at the Tryon at the store in Palo Alto and I went for [<a href="https://overcast.fm/+BtuxdpSV4/8100">TS</a>]
02:15:06 ◼ ► lunch afterwards and there was a group of people sitting around at one of the [<a href="https://overcast.fm/+BtuxdpSV4/8106">TS</a>]
02:15:10 ◼ ► tables and they were talking about which version of the addition they were going [<a href="https://overcast.fm/+BtuxdpSV4/8110">TS</a>]
02:15:12 ◼ ► to get a question about what watch like the rose gold yellow gold buckle and [<a href="https://overcast.fm/+BtuxdpSV4/8112">TS</a>]
02:15:17 ◼ ► those of their version huh interesting I'm sure some people against people who [<a href="https://overcast.fm/+BtuxdpSV4/8117">TS</a>]
02:15:23 ◼ ► get $25,000 plane tickets to Singapore six or seven star hotel rooms [<a href="https://overcast.fm/+BtuxdpSV4/8123">TS</a>]
02:15:35 ◼ ► I guess anything else you want to talk about before we wrap up the show very [<a href="https://overcast.fm/+BtuxdpSV4/8135">TS</a>]
02:15:44 ◼ ► busy week I will see you soon right [<a href="https://overcast.fm/+BtuxdpSV4/8144">TS</a>]
02:15:47 ◼ ► alright I guess I should say questions about my I am free to fly I've been [<a href="https://overcast.fm/+BtuxdpSV4/8147">TS</a>]
02:15:53 ◼ ► pretty fly for over a month so I'm invited to and will be at WWDC today [<a href="https://overcast.fm/+BtuxdpSV4/8153">TS</a>]
02:16:01 ◼ ► dude into invitations this year like they know I just got a phone call I [<a href="https://overcast.fm/+BtuxdpSV4/8161">TS</a>]
02:16:08 ◼ ► think some some people on Twitter I tracked it down right because to my [<a href="https://overcast.fm/+BtuxdpSV4/8168">TS</a>]
02:16:15 ◼ ► knowledge so nobody has like no we don't get to do the the criminology of trying [<a href="https://overcast.fm/+BtuxdpSV4/8175">TS</a>]
02:16:22 ◼ ► to read into the invitation design what the topics are gonna be yeah but I think [<a href="https://overcast.fm/+BtuxdpSV4/8182">TS</a>]
02:16:26 ◼ ► they would oppose just use that local WBC anyway right so it doesn't it [<a href="https://overcast.fm/+BtuxdpSV4/8186">TS</a>]
02:16:31 ◼ ► doesn't have I just figured nobody go alright renamed everybody can find out [<a href="https://overcast.fm/+BtuxdpSV4/8191">TS</a>]
02:16:38 ◼ ► more about renee Richards work certainly a time or dot com and on Twitter Rene [<a href="https://overcast.fm/+BtuxdpSV4/8198">TS</a>]
02:16:50 ◼ ► re any are TCH the podcast you're on everybody enjoy rich in original package [<a href="https://overcast.fm/+BtuxdpSV4/8210">TS</a>]
02:17:00 ◼ ► you you're in luck because Renee's on 37 podcast I let you pick up to five of [<a href="https://overcast.fm/+BtuxdpSV4/8220">TS</a>]
02:17:05 ◼ ► them we just put a few minutes ago and it's with that guy and polka fascist [<a href="https://overcast.fm/+BtuxdpSV4/8225">TS</a>]
02:17:11 ◼ ► have nothing to talk about three hours whereas out from nowhere was it recorded [<a href="https://overcast.fm/+BtuxdpSV4/8231">TS</a>]
02:17:18 ◼ ► life I gotcha gotcha it's funny because we did a podcast at all and after an [<a href="https://overcast.fm/+BtuxdpSV4/8238">TS</a>]
02:17:26 ◼ ► felt like forever stadia and just an hour an eternity three hours with pollen [<a href="https://overcast.fm/+BtuxdpSV4/8246">TS</a>]
02:17:32 ◼ ► escapes the air now that's always the case when you're on stage you feel it in [<a href="https://overcast.fm/+BtuxdpSV4/8252">TS</a>]
02:17:39 ◼ ► soap opera fascist never heard him say yeah and anything else they got the bug [<a href="https://overcast.fm/+BtuxdpSV4/8259">TS</a>]
02:17:48 ◼ ► what else would I vector which was on hiatus but it's coming back right after [<a href="https://overcast.fm/+BtuxdpSV4/8268">TS</a>]
02:17:52 ◼ ► WC and that's that's more shows I heard nothing goes without saying [<a href="https://overcast.fm/+BtuxdpSV4/8272">TS</a>]