The Talk Show

114: ‘All of Us Assholes in Journalism’, With Guest Serenity Caldwell


00:00:00   have at least three episodes in a row where skype has totally crapped out at [TS]

00:00:03   some point so that sounds like scape all rights overrides this will start the [TS]

00:00:09   shop so serenity Caldwell first time on the show [TS]

00:00:13   welcome thank you I'm excited to be here busy times yes yes [TS]

00:00:18   flying all over the place looking at fancy technology going to I was looking [TS]

00:00:24   at my schedule and I'm like I'm going to be in a different country and/or state [TS]

00:00:28   for the next like five weekends in a row half of my job and have her like roller [TS]

00:00:33   derby randomness like it's too much too much traveling I don't even have an [TS]

00:00:37   apple watching keep track of it yet it's bad when you start like when you have [TS]

00:00:41   stretches like that and you start to get to know like certainty si ya yup I'm [TS]

00:00:49   here again remember my name but you know me and they're just like exactly it's [TS]

00:00:54   like okay well it's like with Boston I fly virgin pretty much anywhere and it's [TS]

00:00:58   like there's only there's just one tiny little security terminal for Boston's [TS]

00:01:04   virgin area like we have our own private security terminal which is really [TS]

00:01:07   awesome because it's like i right quick in-and-out no problems but it also means [TS]

00:01:12   that yeah there are like three TSA people total so so yeah it's like maybe [TS]

00:01:17   not by name basis but you get pretty familiar [TS]

00:01:20   airports are so weird we have like [TS]

00:01:23   aid terminals ABCDE in a few in Philly but there's also like I think it's like [TS]

00:01:29   a wand or something in between like A&B there's like this little tiny thing and [TS]

00:01:35   it's like certain USAir flight go out there and when you go up it is there [TS]

00:01:40   it's like that it's like literally like the security thing is like three TSA [TS]

00:01:44   people and the funny thing is is that they still divided between TSA pre and [TS]

00:01:49   not briefed and there is it there's only three people there that makes no [TS]

00:01:55   difference but yet somehow they put the they put the lines and people need their [TS]

00:01:58   status to have the Virgin there's no there's the silver and gold elevate line [TS]

00:02:03   which I think I've used maybe once in my life because the line is too long but [TS]

00:02:07   otherwise yeah it's like two people it's negligible so you out in california last [TS]

00:02:13   week I wanna watch song and pony show like that show what's coming up [TS]

00:02:22   alright so I got Toronto this weekend for roller derby tournament then Ireland [TS]

00:02:27   going over to which is going to be fun it's my first time in Dublin and just an [TS]

00:02:32   ireland and general other than like flying through I'm psyched for that then [TS]

00:02:36   certainly crying here because I know can we can be like Skype you and have you [TS]

00:02:41   still do your dinner where we're drivin oh yeah yeah that's something that's a [TS]

00:02:50   bummer but yes as that and then I think I have a 11 soul weekend where I'm in [TS]

00:02:57   Massachusetts and then I'm out in california for the Yosemite conference [TS]

00:03:01   and also to see my parents and then potentially going to organ for another [TS]

00:03:06   roller derby thing so it's like oh wait it's Berg then then yosemite then a lot [TS]

00:03:15   of stuff but I knew somebody is for the Google com yeah yeah I'm really looking [TS]

00:03:22   forward to that day was pitching in a while back and I'm like this sounds [TS]

00:03:27   amazing and it's like why or why not do it [TS]

00:03:29   a conference about technology in Yosemite like that if if Apple is going [TS]

00:03:34   to go to the trouble of naming its OS updates after fancy California locations [TS]

00:03:40   why not hold a conference there it's gorgeous makes me cry to cause that was [TS]

00:03:44   also with also something I wanted to go to something I was planning to go to and [TS]

00:03:48   also within the still can't fly and wreckage on an Amtrak blogging adventure [TS]

00:03:54   I looked into that I looked into that and Amtrak across the country is clearly [TS]

00:04:02   better to just drive it's a long experience my buddy rich Stevens who [TS]

00:04:07   does like a webcomic he's to do that I think the last two years that he went to [TS]

00:04:11   San Diego comic-con he did that from Western Mass and he really liked it [TS]

00:04:15   because he's like it's basically you know I don't have to go anywhere and its [TS]

00:04:19   wi-fi the entire time and I don't have to worry about driving and I don't have [TS]

00:04:22   to worry about like staying in motels cause I just have this like random bed [TS]

00:04:26   and then I get to go eat in big cities where they have like four hour layovers [TS]

00:04:30   so it but I but I feel like you kind of have to you need to be in a certain [TS]

00:04:34   mindset to be like yeah I mean I'm gonna basically live on a plane or train for [TS]

00:04:38   nine days and be surrounded by other people I think the way to go is the way [TS]

00:04:44   john madden used to travel around the country remember this is John Madden [TS]

00:04:48   football announcer had a terrible fear of flying or just hate it just hated [TS]

00:04:53   hated fly and so he had a big bus he just had a bus and had a lot of money [TS]

00:05:01   could use the tops of course so he just had like crew and they just he just [TS]

00:05:06   drove his bus everywhere you know like maybe this Sunday's game is in New York [TS]

00:05:10   next Sunday's in Dallas and the next ones in San Francisco they do you know [TS]

00:05:13   after the game is just get the bus driver there man I'm sure it was a [TS]

00:05:17   pimped out busted exactly right [TS]

00:05:20   yeah hot tub in the back and like to see that's that sounds kind of amazing but I [TS]

00:05:25   feel like you need it you need a certain about a lifestyle and money for you know [TS]

00:05:30   $10,000 Apple watches right I short-term investment for a 60 but now that would [TS]

00:05:38   be like a good feature that maybe you could look into that I get temporary [TS]

00:05:42   like Rockstar tour exactly bus John Gruber around the country but you could [TS]

00:05:48   you could you repeat reappear on Kickstarter this get me to yosemite [TS]

00:05:52   no you don't want to go on a boat boats are scary you know it's funny because we [TS]

00:06:00   looked into it I forgot to mention this on the show before but we at least [TS]

00:06:03   looked into you know seem to predict as I mean I've got my kids and I want to be [TS]

00:06:09   away for weeks but it even then it was hard because will is too close to winter [TS]

00:06:14   so like there aren't any any real cross cross Atlantic wages there are only they [TS]

00:06:21   only go to great britain it's funny because when you're flying if you're [TS]

00:06:27   flying to Ireland it's like if your itinerary is like Boston to London [TS]

00:06:35   what's the big one in London Heathrow and then Heathrow to Dublin you don't [TS]

00:06:40   think twice about it you know you know that you did good chance you're not [TS]

00:06:43   going to get a direct flight you don't think twice about the fact but if you [TS]

00:06:46   can't get on a plane the fact that Ireland and England are not the same [TS]

00:06:51   island it makes all the difference in it would've been terrible terrible but it's [TS]

00:06:56   like like like a Caribbean cruise and it's a you lay out on the deck and it's [TS]

00:07:01   great you take you know like the Queen Elizabeth to England in late March you [TS]

00:07:06   don't know you had in your cabin and you pray that you don't have a nice perks so [TS]

00:07:13   now it's probably will get you like a roving eye patch robots that just kinda [TS]

00:07:20   glad around and have like pop into the rooms just float float your Twitter [TS]

00:07:24   avatar that it's like a iPad on [TS]

00:07:28   little that's good or contact like a safe way to segue yeah yeah I know [TS]

00:07:34   there's an official name for it actually it's funny one of my former macworld [TS]

00:07:38   co-workers Roman loyal reviewed one of these things for Macworld and I feel [TS]

00:07:43   it's something like two months after he reviewed it he liked accidentally ended [TS]

00:07:48   up on the Colbert show because they used car clip of like the crazy iPad segue [TS]

00:07:53   robot so now he's forever like he's infamously known as Lake The Colbert [TS]

00:07:58   iPad robot guy like you recognize that cracks me up so let's revisit last week [TS]

00:08:11   as I feel like everybody's still it's funny I think now a week later people [TS]

00:08:16   are more upset about the MacBook part of the announcement then watch yeah I feel [TS]

00:08:21   like you know I was kind of expecting a lot of hoopla over the ten thousand to [TS]

00:08:25   $17,000 gold watch and instead it's everybody throwing their hands up in the [TS]

00:08:30   upper and one port on a Macbook how could you and I'm like do you remember [TS]

00:08:36   in 2008 when when they pulled a computer out of a manila envelope and it only had [TS]

00:08:43   two USB ports and had no food no cd drive and everybody you know like I feel [TS]

00:08:48   like this is the exact same argument just for five years later [TS]

00:08:51   yeah I remember that event I can remember it was WWDC or macworld maybe [TS]

00:08:57   it was macworld because I remember I wasn't working in the tech industry at [TS]

00:09:02   the time but I seem to remember pictures of like the MacBook Air is hanging on [TS]

00:09:05   strings yeah yeah I remember before the keynote the banners said there's [TS]

00:09:12   something in the air and for some reason it's like the rumors the 48 hours you [TS]

00:09:19   know there's like that that like once certain signs start going up at Yerba [TS]

00:09:24   Buena or in this case it was nice County West [TS]

00:09:28   then the rumors reached a fever pitch because people start trying to read into [TS]

00:09:32   what it is that Apple is shown whereas anybody with any common sense would know [TS]

00:09:36   that whatever they're showing you that's not covered up is is not going to give [TS]

00:09:41   it away I know and if anything they're outright teasing you because they know [TS]

00:09:45   you're gonna try and criminology [TS]

00:09:47   to death right and I remember that the rumored as I remember this is usually [TS]

00:09:51   the years together to me but I remember this very distinctly was that the rumor [TS]

00:09:55   du jour was that there was the name of apples in the house / killer I remember [TS]

00:10:04   that and that it would be cold air was gonna be an every member saying I don't [TS]

00:10:09   think so because if it was they wouldn't put the name of another banner and be I [TS]

00:10:13   really think they mean it that they did they'd it's not just fighting but did [TS]

00:10:17   they don't they don't want a proprietary binary blob thing on the web like they [TS]

00:10:22   really mean that they think html5 is the way forward [TS]

00:10:26   I really think this is wrong and then people were upset when they ended up [TS]

00:10:32   being a notebook paper like what happened to the flash propeller and it [TS]

00:10:36   was like they never said they were going to do a flash killer know you you would [TS]

00:10:40   get up from thin air [TS]

00:10:42   surprised as I was promised to flash killer who were promised Nothing play [TS]

00:10:48   with your shiny new MacBook Air [TS]

00:10:50   yeah but the parallels to today to that device the first MacBook Air I did [TS]

00:10:58   almost exact it other than the fact that they didn't pull it out of a minimal [TS]

00:11:02   envelope it's pretty much the exact same scenario oh absolutely I mean it's you [TS]

00:11:07   have something that was like the 2000 MacBook Air I was working at an Apple [TS]

00:11:11   store at the time and I mean it was underpowered too expensive and not [TS]

00:11:17   really designed for not really designed for the general public at that point and [TS]

00:11:23   everybody just kind of pooh-poohed it were like this you know this computer is [TS]

00:11:27   ridiculous how do they expect us to use it it's thin and that's cool but it's [TS]

00:11:31   impractical blah blah blah blah blah and now you know couple years later the [TS]

00:11:37   entire laptop line is based off of the [TS]

00:11:40   innovations and the creations that originated from that 2008 MacBook Air [TS]

00:11:45   here's where my memory gets fuzzy I know that the base model still had a spinning [TS]

00:11:50   hard drive [TS]

00:11:50   yes this was there an SSD option I believe there was an SSD option but it [TS]

00:11:56   was expensive like 64 mega are 64 gigs yeah maybe one hundred and twenty I [TS]

00:12:02   can't remember now I'm like I sold I think four of these in the in the lake [TS]

00:12:07   two years I was working at the store and Gretchen I wasn't on the floor a whole [TS]

00:12:11   lot selling things like I was taught classes most of the time but even so [TS]

00:12:16   like the only time you got to get a macbook air out from like the back of [TS]

00:12:21   house storage was when like somebody in a fancy suit came into his third laptop [TS]

00:12:27   for travel but he was definitely a high-end business demands like I'm [TS]

00:12:31   sitting on a plane for a long period of time and i want to work on like a super [TS]

00:12:35   late computer sort of thing was expensive years it is Jackie Chang had [TS]

00:12:42   an article on it for ours back in February 2008 I'm copying this URL right [TS]

00:12:49   now the famous last words on the show is I say it's gonna be in the show not [TS]

00:12:52   forget to put in China but I've got it might be beatified right now it cost [TS]

00:12:59   1300 acts and it was 64 oh my god so the high-end air in early 2008 was alright [TS]

00:13:11   so the regular one MacBook Air with a hard drive one point six gigahertz Intel [TS]

00:13:17   Core 2 Duo both the money at two gigs of ram the other being hurt just had an 80 [TS]

00:13:25   gig hard drive an 80 gig for it for 220 rpm hard drive and then the 64 gigabyte [TS]

00:13:31   solid state drive was an extra 30 so in other words the cost of the entire new [TS]

00:13:38   MacBook exactly the same price for an entirely new MacBook cost to upgrade to [TS]

00:13:46   the SSD so I guess it was a $3,100 [TS]

00:13:52   I wanna say it was seventeen or eighteen hundred dollars I'm trying to put Dallas [TS]

00:13:56   up somewhere [TS]

00:13:59   course I'm looking at an old Mac overview of course we don't have the [TS]

00:14:05   price anywhere along with these people that's it from now on I'm just making [TS]

00:14:11   articles that have prices [TS]

00:14:13   know it's a but it was pretty yes $17.99 was the base configuration so is $3100 [TS]

00:14:20   to get an SSD and truth be told you really weren't getting the MacBook Air [TS]

00:14:27   experience without an SST now and it's clear they came out and the reason they [TS]

00:14:32   had the one with the hard drive was because I says these were so insanely [TS]

00:14:35   expensive 2008 2008 that they really did not want at the base model be $3,100 [TS]

00:14:40   it's just the optics would just be bad but that really was the one to get to to [TS]

00:14:46   get the experience like that is clearly where they were going and you know I [TS]

00:14:51   think it was within a year they dropped the hard drives oh yeah it was when I [TS]

00:14:55   remember the 2010 MacBook Airs and I was the first MacBook Air I own when they [TS]

00:15:01   came out with the 11 inch and the 13 inch and all of a sudden not only were [TS]

00:15:05   the MacBook Airs affordable but they were in super tiny you know court [TS]

00:15:09   PowerBook duo style builds and I was like alright I can I can't deal with two [TS]

00:15:15   USB ports if it you know it becomes an 11 inch size sure I remember those will [TS]

00:15:21   Shipley I think he had the first air I think you need but he had the SSD one [TS]

00:15:25   and he was doing in a software development which sounds crazy because [TS]

00:15:28   like you said it was overall and grand scheme of things and underpowered device [TS]

00:15:32   but I remember him right and it wasn't the first gentleman he had a very early [TS]

00:15:37   in the very early days when they were relatively expensive relatively slow in [TS]

00:15:41   terms of CPU performance and he raved about it because the SSD was so great [TS]

00:15:47   when you're compiling some code you're touching lots and lot hundreds of little [TS]

00:15:52   files very quickly and that's where an SSD blows a spinning hard drive away is [TS]

00:15:57   touching lots of lots of little files in right one after another after another [TS]

00:16:02   and so for compiling stuff and Xcode he's do you remember about it was a [TS]

00:16:06   fantastic machine I cannot wait for the future when everything is SSD so there [TS]

00:16:11   were definitely people who loved it and it was there but it's you know whose it [TS]

00:16:15   was ahead of its time [TS]

00:16:17   oh yeah do you remember the first computer you had that hasn't had an SSD [TS]

00:16:20   in it cause I know for me it was it was life changing it was 15 inch MacBook Pro [TS]

00:16:29   now maybe it wasn't a MacBook Pro I mean I was gonna say powerbook that didn't [TS]

00:16:38   ship with an SSD I bought it it's actually the last time i upgraded a Mac [TS]

00:16:45   after about two but I bought like an OWC upgrade package and it was like getting [TS]

00:16:53   a new machine I gotta did it like two years after I bought it and it really [TS]

00:16:57   did you know I don't know what it cost me $800 and it felt like I just got a [TS]

00:17:02   new $2,000 MacBook Pro it was crazy like I actually I did the same thing after I [TS]

00:17:07   bought my my 2010 MacBook Air and I i you know going from I had a 15 inch [TS]

00:17:13   MacBook Pro that was running on a spinning desk and once I got the air was [TS]

00:17:18   it was like night and day where it's like the pro the pro despite being I [TS]

00:17:22   think three or four times as powerful as the air felt like it was you know [TS]

00:17:27   running and molasses and I was just like us through this computer I'm just gonna [TS]

00:17:31   use the air for full time you know doing everything and when I started doing [TS]

00:17:35   video development and I was like all right you know what maybe I mean to [TS]

00:17:38   consider can type in the Pro and then when I did exactly how you describe its [TS]

00:17:45   like it it's turned the machine upside down into a brand new device like it it [TS]

00:17:50   doesn't it doesn't feel like you're working on a 23 year old computer [TS]

00:17:54   anymore despite the fact that the internals might be you know severely [TS]

00:17:57   outdated and it's like you know i i probably everybody listening is I mean I [TS]

00:18:03   wonder what percentage of people are on SSDs now [TS]

00:18:06   yeah well I think well most of the laptops now have a sixty standard but [TS]

00:18:10   it's [TS]

00:18:11   it's the IMAX that are still a little tricky [TS]

00:18:14   we were talking about this before the show where my my iMac is fitting out [TS]

00:18:18   right now cuz I think the hard drive is slowly dying and it's it's a normal [TS]

00:18:23   spinning spinning splatter and I didn't even realize that when I when I got the [TS]

00:18:28   computer I thought that it would it came with an SSD standard of course I had my [TS]

00:18:32   company you know the company ordered it for me and i was just kind of like [TS]

00:18:35   everything comes with SSDs now it's it's 29 2012 2013 like that's that's no [TS]

00:18:41   question and then at some point I'm like man this iMac is really slow compared to [TS]

00:18:46   my you know my tiny little laptop and I finally realized that has a hard drive [TS]

00:18:50   in it I feel like people who have the desktop computers may not like the [TS]

00:18:55   standard configuration for an iMac is I believe a big hard drive and like you [TS]

00:19:01   terabyte hard drive is really tempting but you don't care about it I'm just [TS]

00:19:06   looking at the standard config for every iMac is a hard drive except the retina 5 [TS]

00:19:11   k iMac which still is a fusion drive which is they you know that crazy it [TS]

00:19:18   looks like one volume but it's an SSD hard drive [TS]

00:19:21   combined right which is a really good fascinating technology and really [TS]

00:19:27   quality seems you know couple of years and it seems like it works really well [TS]

00:19:31   in practice [TS]

00:19:33   oh yeah there so I know a couple people on the PC building industry unlike [TS]

00:19:39   that's that's been really popular for a while putting in an SSD and a big hard [TS]

00:19:43   drive but with the PC market it was put the boot drive on the SSD and then all [TS]

00:19:48   the other files on the hard drive in the fusion drive as far as I understand it [TS]

00:19:51   it all happens under the hood and it and it's seamless so not only is the boot [TS]

00:19:57   drive on the SSD but any files that you're currently working on get pulled [TS]

00:20:01   over [TS]

00:20:02   magically to the SSD in theoretical you shouldn't notice it so you're never you [TS]

00:20:06   never really should be drawing any files actively off of the hard drive it's just [TS]

00:20:12   where you know inactive files live kinda like old-school memory I like that's [TS]

00:20:16   that's really cool that's a that's a great piece of technology but it still [TS]

00:20:20   doesn't save you from the lack of [TS]

00:20:22   liability now and had performance stuff eventually you know depending on what [TS]

00:20:26   you do it the performance eventually but eventually you suffer in the end you get [TS]

00:20:30   the performance of the spinning hard disk depending on what you're doing [TS]

00:20:33   yeah exactly all hard drives by importing a bunch of files photos into [TS]

00:20:41   iPhoto exporting them out or something like that anything like that where [TS]

00:20:44   you're looking at you know you're going to look at a gig or two of data it you [TS]

00:20:49   know you can't make you know can put fifty pounds and it can only hold so [TS]

00:20:57   much before it has 22 looked at heavyweight UFC heavyweight casino has a [TS]

00:21:02   speed of one but I yeah right to all the all the notebooks now our SSD I mean I [TS]

00:21:07   guess you can still get like if you keep out and get the cheap MacBook Pros they [TS]

00:21:11   still come with hard disks the right no one's all our SSD and the hairs are all [TS]

00:21:17   SST get so I haven't actually looked at the store configuration since last week [TS]

00:21:22   event does the does the 13 inch non retina MacBook Pro still exists that [TS]

00:21:28   Stella configuration or did the the new MacBook it still does their MacBook Pro [TS]

00:21:33   13 inch 2.5 gigahertz only $10.99 [TS]

00:21:38   but it's a 500 gigabyte 5400 rpm hard drive for gigs RAM I'm honestly I'm [TS]

00:21:46   thats to me as sort of a baffling configuration I can't see why anyone [TS]

00:21:50   would buy that if your price is 1099 and you're really kind of price sensitive [TS]

00:21:56   and you don't want that $1300 retina one I really can't see why you don't just [TS]

00:22:01   get there [TS]

00:22:02   yeah I suspect that configuration must solely exist for education maybe with [TS]

00:22:09   the idea of like education folks who want to do video editing or something [TS]

00:22:14   like that but even then like the heirs are pretty good for video editing at [TS]

00:22:18   this point like the [TS]

00:22:19   the [TS]

00:22:19   core i7 that they they have available like I I routinely used by 11 inch for a [TS]

00:22:26   lot of video video intensive stuff that I'm probably not but it's definitely [TS]

00:22:33   like its functional it's not you know I don't know my son and I went into the [TS]

00:22:38   Apple Store just the other day because I think we had he had a weird issue with [TS]

00:22:43   his his MacBook Pro and we couldn't fix it home and ended up the genius just [TS]

00:22:49   needed to remember the SMC reset the memory controller and the old way to do [TS]

00:22:55   it in the old days when you take the battery out or if it was a desktop you'd [TS]

00:22:59   unplug it doesn't work so well with no there's a keyboard shortcut you hold [TS]

00:23:04   down SHIFT option control I think on the left side of the keyboard shift option [TS]

00:23:10   control not command and restart and then the if you have it plugged in you know [TS]

00:23:15   that it did the SMC reset because of the color will change on the MagSafe from my [TS]

00:23:24   green our insurance but it didn't solve the problem is just wouldn't turn on the [TS]

00:23:28   screen wouldn't turn on so I thought it was bad news like gods you know it's [TS]

00:23:33   gonna need to be replaced under warranty it's relatively new but ended up he does [TS]

00:23:37   need to take it back in their secret lab take the battery just started right up [TS]

00:23:42   there anyway you know all too well with that but while we were there I was I we [TS]

00:23:48   gotta try out this new force touch trackpad family went over to the table [TS]

00:23:52   with the 13 inch MacBook Pros in the first one we went to the low and one [TS]

00:23:56   that doesn't have the new trackpad and doesn't even have a Retina screen and we [TS]

00:24:00   are both hosts are so proud of him he was grossed out by the the non Retina [TS]

00:24:06   screen yeah by this it really is starkly different once you get used to the [TS]

00:24:12   retina I remember having a conversation I wanna say the year before we got the [TS]

00:24:18   iPhone 4 I would say we're talking with a friend of mine and he's like I just [TS]

00:24:23   don't understand why Apple just doesn't do retina screens like they did we call [TS]

00:24:26   them right now that but I don't understand why [TS]

00:24:29   high DPI screens because they have the technology and text looks terrible and [TS]

00:24:35   as a designer I wanna see things clearly and that's the next generation of [TS]

00:24:39   technology in like two weeks after we have this conversation the new iPhone [TS]

00:24:42   comes out and he was like a kid at Christmas he was just like oh my god I [TS]

00:24:47   can't wait until I have this in my iMac it's it's it really is you know it's [TS]

00:24:51   dark it's it's one of the few things that I'm sorely missing on my macbook [TS]

00:24:55   air right now and I don't know if the new MacBook is currently enough for me [TS]

00:25:00   that I wouldn't swap over but it's definitely tempting yeah just for us but [TS]

00:25:03   for such oh my god who were forced touch me take a break down to the first month [TS]

00:25:10   let's do our good friends at Squarespace you know Squarespace that's where you go [TS]

00:25:16   if you haven't you need to make a website go to Squarespace they do [TS]

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00:25:24   build any type of website with Squarespace you want to build an online [TS]

00:25:28   store you can build an online store they are you have that as a component they [TS]

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00:25:35   the security making sure everything goes through SSL instead of unencrypted over [TS]

00:25:40   everything like that is just built into everybody's Squarespace account of their [TS]

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00:26:11   to pay and they call it a tremendous deal and plans start at a ridiculous [TS]

00:26:18   eight bucks a month it's ridiculous that you get all this rate bucks a month [TS]

00:26:23   the avenues new back and they call it square space seven you can find out all [TS]

00:26:29   the new features caused it [TS]

00:26:31   assessments by Turnpike cast for years so you know you've heard them and [TS]

00:26:35   everybody listen this is hurting you want to find out what's new [TS]

00:26:39   you go to Squarespace dot com slash seven si ven spell it out like the like [TS]

00:26:45   the David Fincher movie and they've got a great great site that explains all the [TS]

00:26:51   new stuff from minute to minute to minute with all the new stuff but the [TS]

00:26:55   biggest thing the fundamental things that they really emphasized in [TS]

00:26:58   Squarespace seven is making everything visual they've always been graphical [TS]

00:27:03   it's always been a great platform for non-technical people to set up their own [TS]

00:27:07   website but now it's so WYSIWYG it's ridiculous it's the WYSIWYG web editor [TS]

00:27:14   that people have been looking for for twenty years what you see when you log [TS]

00:27:18   into your Squarespace account if you want to move something from the left to [TS]

00:27:21   the right you just move in from the left to the right and then boom save it and [TS]

00:27:24   it moved from the left to the right for everybody who visit your website could [TS]

00:27:28   not be more obvious and visual so go there [TS]

00:27:34   check it out check out the new features and Squarespace seven and go to if you [TS]

00:27:39   want to go just to start and they know that you came from the show go to [TS]

00:27:43   Squarespace dot com slash Gruber that's the URL though that let people know [TS]

00:27:48   you're coming from the talk show and then when you do sign up with you won't [TS]

00:27:52   have to do for an entire month because you get the whole month free but when [TS]

00:27:55   you do sign up use the code Jay G and you will save 10% on your first order [TS]

00:28:02   some I think the Squarespace check them out if you have any sort of desire to [TS]

00:28:08   build a web site go check my first touch touch you think that's a good name I am [TS]

00:28:16   conflicted only if only because they're calling they're calling this the [TS]

00:28:22   gestures first touch and they're calling the trackpad forced touch and I feel [TS]

00:28:26   like the same problem with you know having collection of the watch just [TS]

00:28:30   called the watch it's hard to describe the gesture and also inadvertently [TS]

00:28:35   described [TS]

00:28:36   the trackpad itself you know like we gotta figure out specific language but I [TS]

00:28:40   think that's just that's that's a journalist word problem on its a bad [TS]

00:28:46   name overall I don't think right so as a verb it means to press a finger hard [TS]

00:28:53   either on your watch for on this new trackpad to engage whatever it is that [TS]

00:28:58   forts touch doesn't your current context and the trackpad itself is called the [TS]

00:29:04   force touch trackpad yeah I i IIIi I bring this up because her phone at the [TS]

00:29:13   bird had an article that it you know great track pad except for the lousy [TS]

00:29:16   name or something like that yeah [TS]

00:29:18   number one most people have no idea what this really gonna advertised I don't [TS]

00:29:24   think that the name forced touch trackpad it's just a way to distinguish [TS]

00:29:29   it and then like you know as the time goes on if you ever got 13 inch MacBook [TS]

00:29:33   Pro you can say is that the one with the force touch track pattern it just as a [TS]

00:29:36   way to clarify whether it can do it or not it's like retina display or anything [TS]

00:29:41   anything else that Apple's use descriptive names for ya IIC really no [TS]

00:29:47   problem with it and it's honestly it's a good descriptor what and how would you [TS]

00:29:54   rather described like the tactic engine trackpad [TS]

00:29:58   the haptic trackpad like then you start only other thing I've heard that it was [TS]

00:30:02   impossible would be to call the tactic trackpad bad I I bet it's close enough [TS]

00:30:08   that it was probably like on the finalist list you know like a white [TS]

00:30:12   board until shelters office and that says like forced touch trackpad tactic [TS]

00:30:16   track bad engine trackpad trackpad ya know there's like a circle around [TS]

00:30:22   exactly with stars I i like it better than I i used i think both descriptions [TS]

00:30:29   when I was writing about it in our hands on and i i like forced touch trackpad is [TS]

00:30:32   it as a monitor or just forced touch technology in general is especially you [TS]

00:30:37   know we've seen on the watch now we were seeing it on a track pad that's [TS]

00:30:41   essentially the size of an iPhone 6 screen I don't think it's unlikely that [TS]

00:30:45   we'll see it on iOS devices [TS]

00:30:48   in the next year or so and as a result like you'd you're gonna need a good way [TS]

00:30:53   to describe it [TS]

00:30:54   versus you know you got a Retina Display with with force touch multi-touch [TS]

00:30:58   technology that's a lot of touches but you know what I mean right yeah it's a [TS]

00:31:04   complaint against it and I i'm juveniles anybody I think but the complaint is [TS]

00:31:10   that it's you know like heart heart you know it sounds like rape forced attached [TS]

00:31:15   and I kind of feel like you can't do anything touch can be made into that [TS]

00:31:20   type of joke like multi-touch clearly can [TS]

00:31:23   reminds me of the complaints that iPad iPad yeah sounded like you know a [TS]

00:31:28   feminine hygiene product and I'm like really you know I remember not being in [TS]

00:31:35   love with iPad when they first said it but I didn't think well this is awful [TS]

00:31:38   it's not the worst name in the air [TS]

00:31:41   there are plenty of more terrible names that I'm sure we would be much more in [TS]

00:31:45   arms about shed Apple chosen to use those instead of their performance when [TS]

00:31:51   we were when we were playing the what are they going to call their tablet [TS]

00:31:54   guessing game I didn't guess iPad but my own but it was one of the ones that was [TS]

00:31:59   tossed out and my only brush aside of iPad was it sounds and looks too much [TS]

00:32:05   like iPod so they're not gonna do that and they just went ahead and did it and [TS]

00:32:11   like I spent two years on this show [TS]

00:32:12   calling it an iPod so I was right there was very similar but it's like they did [TS]

00:32:19   just didn't care but I just feel about the first touchdown it's like come on [TS]

00:32:22   it's not that bad game and it's as I said it's a it's a good descriptor of [TS]

00:32:28   what it i mean I did that or they could have called it be magical what's it [TS]

00:32:32   trackpad you won't believe is actually doing I i you and you get a chance to [TS]

00:32:37   test it out in the store it feels wacky right it's crazy you really just like [TS]

00:32:41   Angelina said on my show last week that its [TS]

00:32:45   he didn't he didn't really ready to know that it wasn't clicking until they kind [TS]

00:32:50   of did you miss it when you're sitting there in the room [TS]

00:32:52   watching the keynote like it's you you can't rewind right i mean that that was [TS]

00:32:58   the one thing I like having you know getting for the first time in years [TS]

00:33:01   getting to watch one remotely instead of their you definitely it's easier you [TS]

00:33:06   know to you can pause for a second and write your notes and then you know just [TS]

00:33:09   fall behind by 10 seconds in the stream and go when you're in the room you [TS]

00:33:12   missed up and he missed the emphasis that it doesn't actually move and so he [TS]

00:33:17   went in the hands on area and was like this is great you know it's need to wait [TS]

00:33:20   clicks now well it doesn't really click with you talking about [TS]

00:33:22   and then they told him and he was like that's not true and they like to turn [TS]

00:33:26   the machine off for him so he could try it when the machine was off and you know [TS]

00:33:29   does move yeah that's uncanny in at the baffling part is I don't get a chance to [TS]

00:33:33   try it out until until this week with with the machine completely off I went [TS]

00:33:38   to an Apple store and that is when you realize oh this is actually some [TS]

00:33:43   high-level wizardry trapped like this I know what it is doing in theory like I [TS]

00:33:49   know that you know it's not electromagnets but it's it's something [TS]

00:33:53   similar I know that it's basically sending it sending vibrations to my [TS]

00:33:57   finger that make it feel like a click even though my finger is moving sideways [TS]

00:34:00   but in my brain it feels like I am pressing down and the trackpad is [TS]

00:34:05   physically depressing and that's even more so I don't know if they they had [TS]

00:34:10   like different apps on the App at the Apple store that you were playing with [TS]

00:34:14   but like I got to play with it in a couple of different things including [TS]

00:34:17   quick time in the QuickTime one was the really sort of crazy wacky my brain is [TS]

00:34:22   being slowly disassembled into mush thing because when you're in when you're [TS]

00:34:26   in quick time with force touch and you press the fast forward button as you [TS]

00:34:31   like put a little bit more pressure on the trackpad it speeds up to the point [TS]

00:34:35   where it like it speeds up like 60 times but you can slowly release that pressure [TS]

00:34:40   while your finger is still down and the speed starts to slow down again so it [TS]

00:34:46   feels almost like a gas pedal worth over with a trackpad we like [TS]

00:34:50   like that I know it's such as it's such a different experience that I've ever [TS]

00:34:56   had on a computer [TS]

00:34:59   like a mean that's it that's a technology like that's old school right [TS]

00:35:02   cars have had that kind of control for years but being able to do that on a [TS]

00:35:06   flat glass surface was was really kind of mind-boggling we you know time [TS]

00:35:12   finding weed crazy now which in turn makes me wonder about like that gaming [TS]

00:35:16   implications how ya the gaming implications the drying implications Dr [TS]

00:35:22   Russia since I love that honey on the MacBook website where they're like [TS]

00:35:27   pressure-sensitive driving and then they show a picture of the the preview [TS]

00:35:32   signature because that's the that's the only thing that Apple has done its [TS]

00:35:37   default apps that can accurately show pressure-sensitive drawing but as soon [TS]

00:35:42   as they started talking about that and I like I quit the Apple reps pretty [TS]

00:35:45   in-depth sleeping like so pressure sensitivity how many levels do you have [TS]

00:35:49   what are we talking about here and there are of course very very charmingly vague [TS]

00:35:54   as always but I was able to get out is like there's a there's a fair amount of [TS]

00:35:59   ramp built into the built into the underlying software technology for [TS]

00:36:04   starch which means and and the fact that it's available as an SDK for developers [TS]

00:36:08   to look into it basically means that like developers can set sort of quick [TS]

00:36:14   points and pressure points at any point like along this curve this this you know [TS]

00:36:19   pressure sensitivity curve so in theory you could you could have any number of [TS]

00:36:24   pressure points or any number of you know multiple clicks [TS]

00:36:29   I just think about like going back two games for a second I think about playing [TS]

00:36:33   WoW in college and having to go get like a six button mouse to map all of my key [TS]

00:36:38   come through and I'm like with a force touch trackpad in theory you could have [TS]

00:36:44   like a different level of pressure touch for each key combo [TS]

00:36:48   each like mouse combo that you'd normally I'd like an up and down but the [TS]

00:36:52   side button squeeze button [TS]

00:36:54   like that that is that is really really nifty to me [TS]

00:36:58   yeah and I think about like how when you get really into like the type of [TS]

00:37:06   software you specialize in like if you're an audio editor or a video editor [TS]

00:37:10   and you just live and breathe and you know you're editing software and once [TS]

00:37:15   thats forced touched enabled for like scrubbing you know it's clearly you said [TS]

00:37:21   that already building the quick time so it's clearly you know that's the way [TS]

00:37:24   things are going but you'll be able you know and you do it 40 50 60 hours a week [TS]

00:37:29   you'll be able to play that scrub controller like playing a musical [TS]

00:37:34   instrument you know in terms of going faster and slower with your touch yeah I [TS]

00:37:39   mean did you see the there is an iMovie update couple days ago came out with [TS]

00:37:44   support for force touch track pads and offer it came with two different things [TS]

00:37:50   one of which i think is describing feature and the other was there's a [TS]

00:37:54   little bit now when you kind of scroll through a clip you get a little bit of [TS]

00:37:58   haptic feedback when you come to the end of a clipper you bump at the end of the [TS]

00:38:02   clip so I mean I'm like I didn't even think about that again [TS]

00:38:07   texture as well as physical clicking yeah it really brings back analog [TS]

00:38:13   sensibility yeah I mean you remember the knobs have USB dobbs I wanna say it's [TS]

00:38:22   kensington that makes them where glowed blue [TS]

00:38:27   yeah kensington a Belkin or something like that but I like I knew editors who [TS]

00:38:33   absolutely rely on those knobs early this is as close as I'm gonna get to a [TS]

00:38:37   physical editing machine like well five years down the line now you know you [TS]

00:38:41   potentially heavy track pad that can do all of that what does this madness [TS]

00:38:46   that's great I never even thought about that but that's just like it's like tech [TS]

00:38:51   as you get between clicks and then you can view it again like you go back to [TS]

00:38:56   like the analog hero when you people you know like to edit film you'd literally [TS]

00:39:00   splice pieces of film together [TS]

00:39:03   and at thats place there'd be a physical you know it it's pretty much just put [TS]

00:39:08   tape around it [TS]

00:39:09   yeah yeah it's funny to me because you think on that on the software side Apple [TS]

00:39:14   has been working harder and harder to kind of take the ski a morphism out of [TS]

00:39:18   the design but I feel like it in a large way they're kind of thing that into [TS]

00:39:23   hardware so it's like we don't necessarily need our video clips to look [TS]

00:39:27   like analog video clips anymore but we're gonna give you more and more [TS]

00:39:32   controls on the physical side that make it feel like you're dealing with [TS]

00:39:36   tangible materials that make it feel like you're actually interacting with [TS]

00:39:39   something besides class that's why I know it feels like that you know the [TS]

00:39:44   idea of the iPad and the iPhone as blank slate was step one where it's like ok [TS]

00:39:49   you can load anything on it now and we're gonna let you touch anything on it [TS]

00:39:53   when I scared you did it like I'm even imagine in like in the future if it gets [TS]

00:39:58   more refined make as use like if you're editing text and you have a red squiggly [TS]

00:40:04   underlined word thats misspelled like maybe you get like a slight as you move [TS]

00:40:09   there are over it it it was just a little bit of friction or something yeah [TS]

00:40:14   just makes your school slightly slower like maybe you want to stop here and the [TS]

00:40:20   accessibility implications to a huge like imagine instead of having to have a [TS]

00:40:25   Braille keyboard or Braille touchpad turning on maybe accessibility Braille [TS]

00:40:31   or something like that and then all of a sudden you know you're you're moving [TS]

00:40:35   your cursor over words and it feels like the Braille version of the word leaked [TS]

00:40:39   obviously that's probably years down the line but it's dull ache the potential of [TS]

00:40:43   that is really cool right or anytime it hovers over a bunch really yea oh yea [TS]

00:40:47   popping up buttons I'm sure just like with almost every St Cave it was weird [TS]

00:40:53   crazy things like this I'm sure that everybody and their mother is going to [TS]

00:40:57   make buttons that give you haptic feedback from the first year right where [TS]

00:41:01   you like you roll over its like every single button goes like but as people [TS]

00:41:07   can I get more used to it I feel like we could have some really really [TS]

00:41:12   revolutionary stuff the thing that really blew me away it was [TS]

00:41:16   have known this 'cause i've i've never been fully on board with they're getting [TS]

00:41:20   rid of the separate buttons trackpad so like you know like step one was they got [TS]

00:41:26   rid of buttons and made the whole trackpad yeah and I never been fully on [TS]

00:41:31   board with that because and Schiller you know showed the mechanics of exactly [TS]

00:41:36   because it's like a teeter-totter with the fulcrum at the top click on the top [TS]

00:41:41   it's hard to click on the top and I click at the top way more than a look at [TS]

00:41:45   the bottom because the menus bars at the top you know the the close button for [TS]

00:41:49   Windows is at the top the tabs at the top so I've never been fully on board [TS]

00:41:54   that because the trackpad clicks better at the bottom and even for years I guess [TS]

00:42:00   I've kind of gone away from it but the way that you can still keep your stomach [TS]

00:42:04   the bottom and just do all your clips there even if you know moving it kind of [TS]

00:42:08   let you treat it like the buttons are still there at the bottom with the first [TS]

00:42:12   touch trackpad the Cliq is the same everywhere [TS]

00:42:14   yeah and it's like this is the first one we're not having stand-alone buttons [TS]

00:42:19   there's no tradeoff know it's it is really cool I intentionally when I [TS]

00:42:25   played around with it and hands-on intentionally was like clicking in [TS]

00:42:28   corners trying to Lakes Dr aight well as is this really click anywhere is it like [TS]

00:42:33   click in the center and it really is like you can go to the top left corner [TS]

00:42:36   and I think I only got one bad click out of like 10 minutes [TS]

00:42:40   bad my son was really skeptical so his fifth grade and they have a bunch of [TS]

00:42:46   Chromebooks at his school and it's not because he's my son he said all the kids [TS]

00:42:52   hate them because all the kids and they all hate him and then like the one day [TS]

00:42:58   they had like everybody got in trouble because a bunch of them got trashed and [TS]

00:43:03   as I get why you guys have Chromebooks instead of a bunch of reckless but they [TS]

00:43:10   have don't click their tap cracked at the ground and then you just tap to do [TS]

00:43:16   it he said that and that's why he thought this was going to be like and I [TS]

00:43:18   said no I'm tell you is I haven't felt that yet but trust me there's no way [TS]

00:43:23   Apple which happen like that [TS]

00:43:24   like rolling his eyes and he was like I'm so glad I already have my trackpad [TS]

00:43:28   flex and then we got to the store and he was like ok you're right this is nothing [TS]

00:43:33   like that sucks yeah I mean I've hated tap like I have tap to click on now but [TS]

00:43:39   I this is like after seven years of being like tattoo click is horrible and [TS]

00:43:44   you accidently you know brush on it and then your cursor moves everywhere it's [TS]

00:43:49   just it it's it's such an uncomfortable compromise especially if you like how I [TS]

00:43:55   I like having my trackpad very very responsive I like it being very quick so [TS]

00:44:02   having to click on its like you move it once and all of a sudden you're [TS]

00:44:05   trackpads over here and you're selecting syntex that you never intended I don't [TS]

00:44:10   know I like the physical buttons I've always liked the physical buttons and so [TS]

00:44:13   having Apple actually be able to to build something that feels like physical [TS]

00:44:17   buttons but uses the use of the technology of of the multi-touch [TS]

00:44:23   trackpad it it's pretty cool yeah I mean take a break I'm still not done talking [TS]

00:44:27   up for such but I mean take a break and thank our next sponsor and it's our good [TS]

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00:45:36   weather so they just like their second collection this week [TS]

00:45:41   their interviews this month include eller coltrane she's the star of boyhood [TS]

00:45:46   which I still haven't seen but I've heard is an amazing movie only reason I [TS]

00:45:51   haven't seen as a make saving it because I know no such a big fan of richard [TS]

00:45:57   linklater another interviewee is Anna Margaret how many independent actress [TS]

00:46:05   writer and film director and this is brought to you by the same people who [TS]

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00:47:11   could not be happier with the stuff that I bought from so i i think everybody's [TS]

00:47:19   thinking about this so usually the last I would say you know really pretty much [TS]

00:47:24   since the iPhone came out iOS has sort of been the leading edge platform [TS]

00:47:31   for new stuff and it was you know it wasn't like back to iPhone it was back [TS]

00:47:38   to the Mac once you know stuff like multi-touch and things like that but [TS]

00:47:43   here's for such an iOS is the last platform to the game [TS]

00:47:48   yeah you could argue that the watch technically led with it but the watch [TS]

00:47:53   isn't out yet and I mean I guess the MacBook is now yet either but but yeah I [TS]

00:47:59   think it's interesting cos I mean we've heard rumors about haptic feedback [TS]

00:48:04   coming to the Mac and iOS platforms for years I wanna say the first the first [TS]

00:48:10   patent over this thing came out I wanna see like three or four months after the [TS]

00:48:14   original iPad I remember you know looking over a frenzy being like [TS]

00:48:19   pressure sensitive screen pressure sensitive screen trying all my gosh yeah [TS]

00:48:27   I feel like this technology has been very long and development and adjust its [TS]

00:48:33   which the the platform that made the most sense to launch it on i think is [TS]

00:48:39   probably when I think about watching it on iOS vs launching it on the Mac I feel [TS]

00:48:47   like there's a lot more flexibility on the Mac platform if that makes sense [TS]

00:48:53   than iOS iOS has so many different multi-touch controls at this point [TS]

00:49:00   especially when you translate over to the iPad that introducing forced touch [TS]

00:49:06   on the on the phone first being like not only do you have contextual menus for [TS]

00:49:11   such but we're opening this up to app developers and I feel like I'm trying to [TS]

00:49:16   think about when you would launch such a thing it would probably be WBC because [TS]

00:49:19   you know you wanna SDK for this and all of that and the only real time to do [TS]

00:49:25   that would have been last year during the iOS aid extravaganza explosion [TS]

00:49:30   actually that's an interesting point I haven't thought about that so how do you [TS]

00:49:36   like so they did last year it is a perfect example where they snuck into [TS]

00:49:40   WWDC that's not but they had a whole bunch of sessions [TS]

00:49:44   important sessions on the display sizes you know which really only made sense in [TS]

00:49:52   the context of there gonna be some new screen sizes oh yeah but they didn't say [TS]

00:49:57   that they it was all sort of hypothetical like if you had a device [TS]

00:50:02   that was bigger than an iPhone but smaller than an iPad hypothetically I'm [TS]

00:50:08   not sure they could get away with that with force touch I don't know yeah I [TS]

00:50:13   mean yes yes well yeah exactly where they're like oh potentially this thing [TS]

00:50:18   is coming down the line [TS]

00:50:20   hint hint nudge nudge whereas if you lead off with a touch of the watch and [TS]

00:50:27   forced touching the Mac and you lead off in the spring with it that gives people [TS]

00:50:31   all of the spring all of the summer [TS]

00:50:35   some of the fall to get used to developing properly with it you know [TS]

00:50:40   we're talking about button but not Palooza like it gets [TS]

00:50:44   developers to kind of get all of their immediate must use this everywhere [TS]

00:50:49   coming out of their system and allows them to get to know the forced us to [TS]

00:50:54   touch technology well enough so that when I say they come out down the line [TS]

00:50:59   September saying oh guess what you know that iPad programmer work you know the [TS]

00:51:03   iPhone the iPhone it has forced touch to now we have such across all your devices [TS]

00:51:07   and will release an SDK for developers to to be able to build with it [TS]

00:51:13   any developer who's already been playing around on the Mac is like oh yeah I know [TS]

00:51:17   how for such works I know perfectly how I could implement this into my apt [TS]

00:51:20   whereas you know you try and do it the other way around you try and launch a [TS]

00:51:27   brand new technology on on iOS in advance I don't know I lost my train of [TS]

00:51:35   thought but I hope one of the things I mean you you personally are like I don't [TS]

00:51:40   know I don't even like a hobbyist level illustrator you like a sketchy like to [TS]

00:51:45   draw so clearly that's one of the things you're personally looking at this for [TS]

00:51:48   absolutely but it's way more interesting [TS]

00:51:51   on iOS especially the iPad than it is on the Mac for drawing because drawing on a [TS]

00:51:57   trackpad is always gonna have no matter how sensitive the trackpad is there's [TS]

00:52:01   that layer of indirection where you're drawing on this thing that doesn't show [TS]

00:52:07   what your drying and you're looking above it on a display where it shows [TS]

00:52:11   we're drawing whereas drying on an iPad it's right there it's drying directly on [TS]

00:52:16   the screen yet the contrast between anybody who's ever used a a Wacom tablet [TS]

00:52:22   it's the difference between an interest to you know just sketching on this is [TS]

00:52:27   done the statics the static surface and having it reflect on the screen versus a [TS]

00:52:32   Cintiq which is a monitor so actually having a directly under on when the [TS]

00:52:37   first touch first came out i got really excited I wrote an article on a more [TS]

00:52:40   about you know what what does this mean for the rumored iPad pro and what does [TS]

00:52:44   this mean for iPads in general and some was like you can't use force touch on a [TS]

00:52:48   on a multi-touch screen with a with pixels it's going to damage the pixels [TS]

00:52:53   like a really good laugh I'm like technically a MacBook trackpad is a [TS]

00:52:59   there what my phone its fine case attracted is a multi-touch screen [TS]

00:53:08   essentially they're just there no pixels are you fit and again doesn't move it is [TS]

00:53:13   glass yea im sure its engineering was trickier because you've also got a [TS]

00:53:18   display but it's got a map you got a Mac the your input to specific pixels on the [TS]

00:53:24   screen which is also I mean that's something speaking from putting my [TS]

00:53:29   illustrator on a hat on for a second [TS]

00:53:31   that's something that illustrators and stylists makers have struggled with a [TS]

00:53:36   lot with the iPad because the iPad's initial touch targets were very much [TS]

00:53:41   built for finger sized input so it's also why you sellick styluses with these [TS]

00:53:47   big round sort of [TS]

00:53:48   reburied nibs the first couple years and also why you have an iPad or two and a [TS]

00:53:54   stylist all of a sudden the stylus like is cruddy it doesn't work very well [TS]

00:53:59   anymore because between the iPad air and the iPad air to they like completely [TS]

00:54:03   changed how finger input was done so from a finger point doesn't feel like [TS]

00:54:09   anything but from a stylist all of a sudden like the pixels are off mapped [TS]

00:54:13   and everything's off center and sometimes you don't even like it doesn't [TS]

00:54:17   even connect budget bunch of gibberish anyway like the the point that is just [TS]

00:54:23   that actually having mapped pixels to pressure sensitive pressure sensitivity [TS]

00:54:30   and and a pressure sensitive screen would be huge for artists and like I [TS]

00:54:35   just I dunno I dick around I i sketch sometimes I'm not you know I'm not a [TS]

00:54:39   heavy-duty illustrator but I talked to like I have friends who are cartoonists [TS]

00:54:42   and web cartoonists who you know who have been wanting him a [TS]

00:54:45   pressure-sensitive iPad screen for four years because the idea especially with [TS]

00:54:50   something like hand off the idea of being able to start a sketch on your [TS]

00:54:54   iPad and have the same amount of control and precision as you do you know working [TS]

00:55:00   on a on a Wacom Cintiq it's it's a pipe dream [TS]

00:55:02   it's a it's like that that is the thing then that artists 1 yeah and I think [TS]

00:55:08   that it's only natural that the smarts go into the drawing surface and not the [TS]

00:55:15   stylist yeah you know and the only way to get any kind of pressure sensitivity [TS]

00:55:20   up until now and I always do you some kind of pressure sensitive stylus and [TS]

00:55:24   it's just I just feel like that's not right and it's not even harkens back to [TS]

00:55:27   the analog days where the pressure is registered on paper it's the pan isn't [TS]

00:55:31   smart about it you know it's the paper that absorbs the pressure if you're [TS]

00:55:34   gonna do a hard stroke vs a light stroke yeah absolutely and actually that's [TS]

00:55:39   something going back to look for such in haptics that's one of the things that [TS]

00:55:44   got me super excited is not just that the that the screen is recognizing your [TS]

00:55:48   pressure and whether you know you're making a little a light tan line or a [TS]

00:55:52   dark thick line based on your pressure but if the haptics can if the haptics [TS]

00:55:57   can provide click feedback it's a possibility that they can provide a [TS]

00:56:01   little bit of [TS]

00:56:02   rumbling feedback while you're drawing to to give you a little bit more or at [TS]

00:56:05   least feel like you're getting a little bit more resistance which I don't know [TS]

00:56:09   if you've ever tried drawing on an iPad screen but one of my biggest criticisms [TS]

00:56:13   has always been the fact that lake if you're driving with anything find tips [TS]

00:56:16   or even if you know even with a rubber stylus or one of those paintbrush [TS]

00:56:20   styluses it feels like you're drawing on glass there's no there's there's no [TS]

00:56:25   pretending that even on a Wacom tablet it feels like you're trying on glass or [TS]

00:56:30   on plastic it doesn't feel like paper and Mike haptics could do that even even [TS]

00:56:35   chill like 50% of what paper feels like that could be really incredible right [TS]

00:56:39   like that but that's a completely different experience that were feeling [TS]

00:56:43   with what's otherwise a stationary glass surface yeah it so the things that come [TS]

00:56:50   to mind for me for the future of the static engine going across everything [TS]

00:56:55   Apple does Fri OS [TS]

00:56:57   artists definitely it also really makes me think about you know you've brought [TS]

00:57:03   up the rumored you know mythical iPad pro you know it's obviously is not [TS]

00:57:08   coming out this spring maybe now people think maybe that part of the bid for all [TS]

00:57:12   you know stuff this year I i you know everybody's been saying that for a long [TS]

00:57:17   time and have been rumors that Apple is you know commissioning screens and stuff [TS]

00:57:21   like that but I've always said well who's the market right and artists would [TS]

00:57:26   definitely be one right like I think you know no question no question so I think [TS]

00:57:32   that's gotta be you know if if the device exists that has to be part of it [TS]

00:57:36   I think I feel like the iPad pro-market the only way they're going to Lake Apple [TS]

00:57:42   has developed machines that are primarily designed for the creative area [TS]

00:57:46   before which is the Mac Pros for for a long time was designed for software [TS]

00:57:54   engineers and filmmakers and you know people who are doing high-level video [TS]

00:57:58   intensive work but you know people are you well Apple doesn't care about [TS]

00:58:03   creatives anymore and I don't necessarily think that's true but I [TS]

00:58:06   think their their viewpoint has broadened a little bit and I kind of [TS]

00:58:10   feel like for the iPad pro to be successful it has to aggressively target [TS]

00:58:14   business in a way and again from a from an artist perspective I see first touch [TS]

00:58:20   be very useful because the haptics because the pressure all that but from a [TS]

00:58:25   business perspective the thing that kind of caught my attention when we're [TS]

00:58:30   talking about bigger screens and also haptic responses visual keyboards the [TS]

00:58:37   idea like we said we've seen really really crappy implementations of this [TS]

00:58:40   and in blackberry a couple years ago when they actually made the screen click [TS]

00:58:44   for I think the blackberry storm and the storm two had electromagnetic responses [TS]

00:58:49   but it just didn't feel very good and it was really really sketchy didn't didn't [TS]

00:58:54   quite work when you're tapping on it but if you had an iPad pro se that was 10 12 [TS]

00:58:59   13 inches and you had haptics available for drawing programs but then you pull [TS]

00:59:04   up the keyboard and when you're typing you get the feeling that you're [TS]

00:59:08   physically depressing keys and you would you get the feeling of like being on a [TS]

00:59:14   key verses typing in between key I feel like that could potentially be a [TS]

00:59:20   game-changer for the iPad in regards to to writing and functioning with it I [TS]

00:59:25   thought of that too but even in theory I could see how that would even help on [TS]

00:59:28   the phone [TS]

00:59:29   oh yeah but the big butt is that it seems like you'd only get their feedback [TS]

00:59:34   after pressing yeah so it's more it's not like you'd know I don't see how they [TS]

00:59:41   could do it unless they could actually raise the screen and advance which [TS]

00:59:44   doesn't seem like this especially if you're talking you know the same time [TS]

00:59:50   about Apple's desire to move from glass to sapphire which is hard like you can't [TS]

00:59:55   make sapphire raise up some substance could and you know but you wouldn't get [TS]

01:00:02   that feedback before you press you don't get it afterwards it would just be a way [TS]

01:00:05   to know that maybe you just you thought you were typing D but it feels like I [TS]

01:00:11   got the DMTF at the same time [TS]

01:00:14   yeah the other thought is you use the pressure sensitivity to be that when you [TS]

01:00:18   lightly brush your fingers against the keyboard it doesn't actually type down [TS]

01:00:22   it just lets you feel those keys and then [TS]

01:00:25   when you press a little bit harder types for you yeah that might be a little bit [TS]

01:00:29   of it might be too much of an adjustment to do on an iPad but I like the idea [TS]

01:00:34   especially I was actually thinking about it after I got a chance to type on the [TS]

01:00:39   new MacBook for a second because they the new MacBooks key is i mean they [TS]

01:00:44   talked a lot about the the butterfly design and all of that but the keys are [TS]

01:00:48   significantly shorter and thinner than they are even on the current MacBook Air [TS]

01:00:52   and initially took a second for me to kind of get used to it because it I was [TS]

01:00:58   really like hammering down on the key use because that's what I've I'm used to [TS]

01:01:02   it the air and like the even the older the older keep keyboards with like [TS]

01:01:07   really thick manual keys but with the MacBook after a little bit of tinkering [TS]

01:01:14   with it like feeling it out I found that I was almost gliding around the gliding [TS]

01:01:19   around the trap the keyboard when I was typing so it didn't you know it wasn't [TS]

01:01:24   like physically picking my finger up tapping and other things physically [TS]

01:01:27   Dutta duh but it was moving my fingers very quickly and only pressing down when [TS]

01:01:33   I felt kind of like the ridges on to a certain key I don't know if that makes [TS]

01:01:38   any sense but it it feels to me like the new MacBook keyboard is practically [TS]

01:01:45   forced touch trackpad it's it's so small and so thin that it like I don't know [TS]

01:01:52   what it feels like that that is potentially down the line where Apple [TS]

01:01:56   could go supports it it makes me think I won't like it because I feel like but on [TS]

01:02:02   the other hand I've never liked typing on any laptop keyboard ever it's all [TS]

01:02:06   just a degree of how little I liked it compared to a real solid clicky desktop [TS]

01:02:11   keyboard it's intriguing to me though I do and I i love that slow motion video [TS]

01:02:17   they made of the fingers in a making the whole thing the keyboard yeah well I [TS]

01:02:23   call it like another thing this but I guess shallowness that's the main thing [TS]

01:02:26   is [TS]

01:02:26   doesn't it just does not that there's just enough physically isn't the room [TS]

01:02:30   depressed and I just sent you a link in this is way before your time this is all [TS]

01:02:33   I know I know I know the RA 500 height 400 yeah I remember wanting one so bad I [TS]

01:02:41   wanted every computer and I wanted one of everything and i got none of them but [TS]

01:02:46   I remember when this came out and they had demo units and it was K mart one of [TS]

01:02:50   the stories happening there was that are 802 the 800 had a real keyboard I'll put [TS]

01:02:54   this in the shows the Atari 400 which had I don't even know what you would [TS]

01:02:58   call that would you call that that I feel like that was a touch type keyboard [TS]

01:03:02   before touch type was a think on on max where it's just like it's it's a match [TS]

01:03:08   with slightly raised in dense for where to you should be but there's they're [TS]

01:03:12   like little lake little tiny buttons hidden underneath the keys and buttons [TS]

01:03:17   they like dimples [TS]

01:03:20   so bad and I remember all my friend even that you know I was the one who is [TS]

01:03:26   obsessed with the keyboard clicking this even at that age and nobody else really [TS]

01:03:29   care but everybody agreed my god this computer's keyboard is the biggest piece [TS]

01:03:33   like this is insane I think it was a good classic I'm guessing internally at [TS]

01:03:39   Apple it was like a classic up cell where the Atari 400 really only existed [TS]

01:03:43   to get people to buy the Atari 800 oh yeah it's like sure you could you could [TS]

01:03:49   have this or for X amount of dollars more you could ever real keyboard you [TS]

01:03:53   want a real keyboard don't you it was so they advertise it as an advanced [TS]

01:03:58   child-proof designed a pressure-sensitive wiped clean keyboard [TS]

01:04:02   well I mean I guess it would be a lot harder to spill applesauce I don't know [TS]

01:04:08   I feel like spilling something on any computer in the eighties was bad news [TS]

01:04:14   period but I think the new MacBook keyboard can be down [TS]

01:04:18   yea well so I like I completely understand your hesitation on it because [TS]

01:04:23   I was def like I don't I'm not a huge fan of the laptop keyboards especially [TS]

01:04:27   the increasing obsession with dinner and and shallower keyboards but you need it [TS]

01:04:34   for [TS]

01:04:34   for a computer that's so far [TS]

01:04:37   that it takes the current MacBook Airs look like you know science but I like i [TS]

01:04:44   genuinely really really enjoyed typing on it and I don't know if it's just I [TS]

01:04:48   physically noticed the wobble of the key use after using that MacBook like going [TS]

01:04:52   back to my MacBook Air but there is something significantly faster feeling [TS]

01:04:58   about typing on it once you get used to it the first five minutes it feels like [TS]

01:05:03   you're typing in bizarro land or almost like you're typing on glass where it's [TS]

01:05:07   because I like when I first started using it I was pounding so hard that I [TS]

01:05:11   was making the entire computer shake and I was kind of surprised by that time [TS]

01:05:16   like I I don't feel like I'm typing that much harder than I do on my air and then [TS]

01:05:20   once I sort of lightened up my pressure on it I was able to go really fast but [TS]

01:05:28   no i i i don't know whether it was just a really quick learning curve and i [TS]

01:05:34   really I really enjoyed it to the point where I now that I'm using my Mac but [TS]

01:05:39   you know going back to using by 11 inch MacBook Air I'm kinda jealous I i really [TS]

01:05:46   wanna use that keyboard not enough to get a new MacBook but but enough that [TS]

01:05:50   I'm like rape can be next year already know what I would like to see this fall [TS]

01:05:54   into the other computers so this brings us back to where we were talking about [TS]

01:06:00   the a week later how people seem more upset about the new MacBook than they [TS]

01:06:05   were on the day of the event has it settled and people are upset and one of [TS]

01:06:09   the things i've detected a recurring complaint is that clearly what people [TS]

01:06:14   wanted were the MacBook Air as we know it with a registry and yeah they're not [TS]

01:06:20   going to get it and I think they know in your heart this means I never gonna get [TS]

01:06:23   it as prices drop on the components for this new MacBook and it can they want [TS]

01:06:31   they can make it for like $9.99 I don't know if they get it if they do it [TS]

01:06:35   although maybe they'll keep the 11 inch air [TS]

01:06:37   longer at 899 or something but once they can make this $9.99 the MacBook Air goes [TS]

01:06:42   away [TS]

01:06:42   yeah I have to assume so which makes me a little bummed to be honest I really [TS]

01:06:47   like the 11 inch computer but the 12 and she's not that much bigger honestly it's [TS]

01:06:53   not that much it's not like it you have a little bit of with here and there but [TS]

01:06:58   overall it has very similarly the same footprint yeah it's a funny sort of way [TS]

01:07:04   that like they've they've expanded a lot of other things now there's two iPad [TS]

01:07:09   sizes now there is three iPhones sizes and at least two at the you know current [TS]

01:07:16   latest and greatest but now they're taking the standard MacBook from two [TS]

01:07:21   sizes one size [TS]

01:07:22   sort of splitting the difference yeah bringing it down to write the air is if [TS]

01:07:27   you want the late model you're just going to have to make do with 12 inches [TS]

01:07:30   and if you want more screen size variation then let's look at the promo [TS]

01:07:35   the the proline yeah I think so but I think that as that settled in people [TS]

01:07:41   realize they're never going to get an air as we know it [TS]

01:07:45   ok we're going to sacrifice a little you know it's not going to be the thinnest [TS]

01:07:48   in the world but it has you know a separate power port has MagSafe it has [TS]

01:07:53   couple of USB ports has a thunderbolt this you know dongle dongle port port ya [TS]

01:08:01   boy and it's gonna happen and people as I settled and now people are getting [TS]

01:08:10   people getting angry but I still think though like but look at how different it [TS]

01:08:16   is we're in 2008 when Apple unveiled the air Montaner it was $3,100 to get the [TS]

01:08:23   good one and now you can get a good new MacBook for 1300 the base model is [TS]

01:08:28   actually pretty good [TS]

01:08:30   yeah it's not bad at all I got my most recent eras $1,400 something like that [TS]

01:08:36   for completely maxed out and I loved it it was a it was a great choice and I [TS]

01:08:42   think I feel like people cannot get through their head is the way that Apple [TS]

01:08:46   is clearly saying you're not supposed to work [TS]

01:08:49   power connection your you know you're so you know the future is not just wireless [TS]

01:08:54   peripherals but wireless power you know that you're you're gonna charge when [TS]

01:09:00   you're you know somewhere overnight and then you're going to use the thing all [TS]

01:09:04   day without having you just gonna run with it and you know what I was actually [TS]

01:09:09   my one concern with the new MacBook was the lack of MagSafe especially I don't [TS]

01:09:15   know if you saw on Twitter but yesterday I had a fun accident with my macbook air [TS]

01:09:19   where it flew like six-feet [TS]

01:09:22   a backpack yeah so I picked up my backpack and it wasn't dripped all the [TS]

01:09:26   way as I like picked it up to swing it around on my back my macbook air flew [TS]

01:09:31   out of the back of the backpack and like slammed onto the ground is fine except [TS]

01:09:36   for corn because he's a magical things wow yeah and and like thick vessels [TS]

01:09:42   thank God for dead classed glass screens but that said wake as soon as that [TS]

01:09:50   happened and I was like after I got over the heart attack and the like oh my God [TS]

01:09:54   my MacBook's ok I immediately thought of a god this is what's gonna happen to a [TS]

01:09:59   hundred MacBooks when someone trips over the USBC cord because they're just [TS]

01:10:04   they're just gonna go flying through the air and I'm kind of concerned about the [TS]

01:10:11   USBC being the power charging solution but it's like you said I really think [TS]

01:10:16   that by taking away MagSafe Apple is basically saying you know you don't need [TS]

01:10:21   to charge this computer you know 9 10 hours of battery life it should be good [TS]

01:10:24   enough for anyone using this end for me I'm like that's right on the edge I feel [TS]

01:10:31   like I would have been a lot more comfortable if they had released a [TS]

01:10:35   machine that was like 14 to 16 hours of battery life [TS]

01:10:38   light web browsing because 14 to 16 hours translates probably into seven to [TS]

01:10:43   eight hours of like heavy usage or running multiple programs or you know [TS]

01:10:48   watching video to support tabs open you know basically how many how many you [TS]

01:10:54   know moderate to pro user destroys their travel machine [TS]

01:10:59   so nine to 10 hours makes me a little bit nervous especially so during the [TS]

01:11:03   keynote I had a I had my 11 inch MacBook Air which has the same you know this is [TS]

01:11:08   last year's model has the same reported nine to 10 hours as the new MacBook made [TS]

01:11:14   a tethered to a to a Canon Rebel mark to shooting the keynote and the battery [TS]

01:11:21   went from 100% fully charged to 19% an hour and 20 minutes with that tethering [TS]

01:11:28   and I ended up having to take out the takeoff the tethering and turn my screen [TS]

01:11:33   down really low and just spend the rest of the the key don't like alright I'm [TS]

01:11:37   just gonna I'm a regular number photographs so I I think about things [TS]

01:11:41   like that where I'm like yes this is the night this is not the ideal use case for [TS]

01:11:47   this for this new MacBook but still you know it should probably last more than [TS]

01:11:54   two hours in high usage scenarios without needing to be plugged in and for [TS]

01:12:00   people like maybe maybe Apple's just saying those those people you know [TS]

01:12:04   people who need high usage hi battery things made maybe you should still look [TS]

01:12:08   at a computer that has a MagSafe right for now you know and it's I'm not trying [TS]

01:12:14   to say that it's not a loss because I like almost everybody I don't know if [TS]

01:12:18   there's anybody who hasn't had one incident over the last [TS]

01:12:22   the MagSafe era where somebody tripped over cable and MagSafe just popped you [TS]

01:12:26   know as advertised popped right out and you're like wow that I MagSafe just [TS]

01:12:30   might have saved my computer it happen to me so I'm not underplaying I [TS]

01:12:35   definitely think not having MagSafe is in some ways it's a loss because mag [TS]

01:12:40   savers amazing and what a clever idea nobody else has it [TS]

01:12:44   lo these many years later pricing me but I really think that the message is you [TS]

01:12:53   shouldn't be using it while it power or at least was connected to a wall outlet [TS]

01:12:58   and so think about it and when this win when mark fuhrman's scoop on this design [TS]

01:13:03   hit a couple of it was in January [TS]

01:13:05   yes and everybody you know the the first thing everybody said boy this is this [TS]

01:13:11   has to be wrong because there's no MagSafe and there's no way that is safe [TS]

01:13:14   and that people who obviously had the right idea was like well iPad doesn't [TS]

01:13:21   have MagSafe an awful lot of people use their iPad the way other people use a [TS]

01:13:27   Macbook and think about that in the end you also then wore them what do you do [TS]

01:13:32   with an iPad if you're using it all day you know as a writer or student is [TS]

01:13:38   whatever and you're low on power where you don't plug into the wall you use [TS]

01:13:43   like a Mophie battery pack and plug it in [TS]

01:13:45   so and you're going to be able to do that with the MacBook MacBook case well [TS]

01:13:51   yeah but no I'm totally like people who are what was it last week people are [TS]

01:13:58   like oh Apple is going to allow people to make battery cases for the MacBook [TS]

01:14:03   and unlike standard PC [TS]

01:14:05   this is the first time like this is this is a charging port that they they don't [TS]

01:14:11   control your own so I kind of feel the power user move is not going to be to [TS]

01:14:15   bring your you're charging cable along with you with your USB only mad book but [TS]

01:14:22   the power user move is to bring a you know high-capacity movie style power [TS]

01:14:29   brick with you and then you have it then you don't need MagSafe because it'll [TS]

01:14:32   just be sitting there right next to your MacBook on the table with you know six [TS]

01:14:37   inch USB cable [TS]

01:14:39   yeah I was actually you know the person the person was going to make bank on the [TS]

01:14:44   USBC accessories is who's going to make a hobby a USBC hard that also has like a [TS]

01:14:50   ten thousand million battery in it [TS]

01:14:53   yeah that'd be great like you plug your USB see into something like the size of [TS]

01:14:57   a current Apple power brick maybe a little bit longer and then out of that [TS]

01:15:01   you get a ten thousand million battery you get [TS]

01:15:04   DisplayPort you get USB ports that that would be that would be a killer a killer [TS]

01:15:11   accessory for me and i'm looking at my movie too old to the new one now with [TS]

01:15:18   its much more clever but I have this couple of years old mophie juice pack [TS]

01:15:22   Powerstation and now just looking at it thinking like we'll look at all these [TS]

01:15:26   sites just fill it with USB port so yeah like if if Apple can you know still feel [TS]

01:15:32   ports while filling its laptops full of batteries battery manufacturer should [TS]

01:15:36   totally be able to do that that's definitely I think that's the power of [TS]

01:15:40   going forward is to treat it exactly like you would and iOS device where you [TS]

01:15:46   if you expect to be running low on battery by the end of the day [TS]

01:15:51   don't assume that you're going to find a seat next to a wall outlet bring a [TS]

01:15:56   battery pack 10 yeah bring it you know trying to find this article right now [TS]

01:16:02   chris Christie Christopher fan wrote a really nice sort of you as you for the [TS]

01:16:11   PowerBook duo on Mack Rhoades couple days ago he's been doing this lake old [TS]

01:16:16   text column like celebrating the history of past Apple devices and I was thinking [TS]

01:16:22   about like the PowerBook duo is my first laptop and I love it very very strongly [TS]

01:16:25   I was thinking about and you know it again with the with a cool idea of like [TS]

01:16:30   the MacBook is probably underpowered right now but you know if people want to [TS]

01:16:35   take it to the next level went to be cool if there was a you know PowerBook [TS]

01:16:40   duo docs I'll thing for the new MacBook where it's like you plug it in and then [TS]

01:16:43   all of a sudden you've got all these ports and you've got a super huge retina [TS]

01:16:46   monitor everything is magical and maybe not apt maybe Apple is not the person to [TS]

01:16:51   make the fancy retina you know Retina Display adaptation for the for the [TS]

01:16:56   MacBook but sure somebody might write yeah I don't know but I've got [TS]

01:17:01   christopher's are clapping shown it was equipment machine [TS]

01:17:06   yeah it was I'm mostly liked it because it was not a ThinkPad I'll be honest [TS]

01:17:11   look at the bezel around that this way I know that's beautiful beautiful 15 [TS]

01:17:18   pounds haha oh yeah that's the those were the screen brightness oh that's [TS]

01:17:26   right my my truck was always like turn the screen brightness down really low [TS]

01:17:30   and then switch from 252 256 colors two black and whites you get an extra hour [TS]

01:17:36   of playing escape velocity Nova I think I got like four hours out of that [TS]

01:17:41   battery once but like keeping it on the lowest settings God doctor was always [TS]

01:17:48   clever at Catholic those keys work I know what was so fun and had little [TS]

01:17:55   props I forgot about that forgot about the little benefit to prop the keyboard [TS]

01:18:00   I think that was understood the economics of proper place to type with [TS]

01:18:06   her palms up completely ruining our wrists yet a removable battery packs [TS]

01:18:11   that's amazing alright I gotta get up I can't do this redirect and educated [TS]

01:18:19   reading on the air with John Gruber of the PowerBook duo anything with the doc [TS]

01:18:24   though it really sounds like a great idea and never actually took off ya [TS]

01:18:28   unfortunate I see I feel like in the handoff era that would be so cool we're [TS]

01:18:34   just like you even even you just plug your USB seemed a Coca Cola guess it [TS]

01:18:39   does this all wirelessly this point you know i i dont have to plug anything like [TS]

01:18:44   I don't have to plug my macbook into my iMac because all of the things here I [TS]

01:18:48   can mostly get on my computer via hand off or I can get everything from Dropbox [TS]

01:18:53   directly like I don't keep any files on my MacBook Air MacBook Air has like a [TS]

01:18:57   tiny little 128 SSD and then everything I just store in Dropbox and I just [TS]

01:19:03   grabbed what I want and then do you have your you have their setup not to not to [TS]

01:19:07   mirror your entire drama [TS]

01:19:09   what's left of sink so I have liked my work files and then I casually all [TS]

01:19:12   people over like if I'm working on a music project [TS]

01:19:15   roller derby stuff I have like that specific folder sync but everything else [TS]

01:19:19   is just fine it all download it somewhere else that's the killer that [TS]

01:19:24   that was the level up for Dropbox it made it like infrastructure because then [TS]

01:19:30   you can use it in areas like that you can't and conversely you can then use it [TS]

01:19:35   and other scenarios I give you have a big big iMac on your desk and all of [TS]

01:19:39   your photos are you know it's like a humongous you know terabyte collection [TS]

01:19:43   of photos on Dropbox and not worry about what it's going to do here she says oh [TS]

01:19:49   yeah you don't you don't wanna cry I think I moved all my photos to Dropbox [TS]

01:19:53   last year after they acquired loom which was my sort of go to cloud photo so [TS]

01:19:58   solution I'm not crazy about Dropbox carousel cuz it's kinda kind of its kind [TS]

01:20:03   of broken right now but it does allow you to very quickly go two years and [TS]

01:20:08   dates and stuff and just knowing that all of my photos are backed up and away [TS]

01:20:12   somewhere and then also locally on my max I'm like all right I like I don't [TS]

01:20:17   have to panic about losing five years of photos because hard drive start clicking [TS]

01:20:21   or SSDs explode or I don't know what SSDs do when they die they just turned [TS]

01:20:26   off and I think they just go corrupt [TS]

01:20:29   like they took his turn to static yeah I've never had one bad but nor have I [TS]

01:20:34   think I think it's just like to say a state of corruption but they don't click [TS]

01:20:40   now they certainly don't click I never have to hear that sound again [TS]

01:20:43   knock on wood [TS]

01:20:44   me take another break here and we'll keep talking about photos and i want to [TS]

01:20:49   talk to thank our next sponsor it our good friends at Sharis berries makes [TS]

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01:21:08   like a nice thing and they make their own blades they don't like white label [TS]

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01:21:35   from July leadership just go to Amazon and compared the prices that Amazon has [TS]

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01:21:59   there if you haven't checked out their website a lot go there and check out [TS]

01:22:02   some of the new designs that they have really cool stuff it's you know why [TS]

01:22:08   should it's just a pure internet play cut out the middleman don't worry about [TS]

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01:22:23   using them for at least over a year [TS]

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01:22:29   getting low on blades and then go to their website and 30 seconds later got a [TS]

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01:22:57   doesn't sound like a lot but their starter kit is only like 15 bucks 15 [TS]

01:23:00   bucks gets you everything you need to get started a razor blades and so you [TS]

01:23:05   can use that code get it for 10 bucks it's an amazing deal way more than $10 [TS]

01:23:10   value so go there check it out and remember that code talk show it'll save [TS]

01:23:15   you five bucks and let people know came from the show so my thanks to Harry's [TS]

01:23:20   for once again supporting the show while back I've been meaning to talk to you [TS]

01:23:26   about this for over seventy you had a story this is to always back at Macworld [TS]

01:23:31   you did a story on the Lightroom 4 iPad leaa so I don't get it [TS]

01:23:38   I've been a Lightroom user four years and I've just it's like I'm start to [TS]

01:23:42   turn into an old man who's afraid to use new stuff I like lately I've been using [TS]

01:23:47   it since one point out it was like I tried a picture and I tried Lightroom [TS]

01:23:51   and it did at least back then a preacher was really slow and Lightroom was really [TS]

01:23:56   fast as I gotta go with this and I've been laboring user ever since I don't [TS]

01:23:59   get I don't get the iPad version yeah I feel like it's it's something that you [TS]

01:24:07   have to actively insert into your workflow and not like you know some [TS]

01:24:13   things you just they work seamlessly with you are it's Pixelmator is a great [TS]

01:24:18   example of a similar a nap that's both available on the Mac and on iOS and i [TS]

01:24:26   felt that it was like it was really simple and Pixelmator you just don't do [TS]

01:24:30   this then hand off does that magical for iPad I feel like it took me a good month [TS]

01:24:39   to really feel comfortable with it to really get used to it like diet Jeff [TS]

01:24:43   Carlson radar radar hands on anything from a cold when it first came out and [TS]

01:24:48   he kind of encouraged me to start using it and I i I have to admit I still don't [TS]

01:24:54   use it all the time and I still like I'm still going between [TS]

01:24:58   amateur in Lightroom also to be honest because Apatow has better better [TS]

01:25:02   tethering workflow for me in part because Jason Snell was he wrote a bunch [TS]

01:25:08   of Apple scripts for it but I don't know if meaning that you're shooting shooting [TS]

01:25:13   live like tether yeah exactly there's so many meetings a tethering nowadays [TS]

01:25:17   tethering you're connecting your camera to be a USB tier back so that anything [TS]

01:25:23   that you take is showing up immediately on your Mac rather than having to take [TS]

01:25:26   it off load and put back in into a vs the sdcard I don't know I i feel like [TS]

01:25:36   the app is really really useful for kind of senior library and for editing doing [TS]

01:25:41   light edits but it it again like like a lot of these is dependent on your [TS]

01:25:46   internet connection and dependent on you know the the closeness of EUR Lightroom [TS]

01:25:51   library where I don't feel like you could do everything that I might want to [TS]

01:25:56   do on Lightroom versus online for the iPad vs on Lightroom for my Mac I feel [TS]

01:26:03   like I like the iPad a lot better as a photo editing service or service of [TS]

01:26:10   photo editing platform I really like being able to physically physically [TS]

01:26:16   highlight areas with my finger and physically be able to like color things [TS]

01:26:21   and more or change change dials by sliding like multi-touch gestures feel [TS]

01:26:26   like a more natural editing experience because I feel more textiles and just 20 [TS]

01:26:32   and clicking but I don't I also don't necessarily think that Lightroom 4 iPad [TS]

01:26:37   is is the best way to do it yet [TS]

01:26:41   kind of it it makes me it makes me question in sort of in a broader example [TS]

01:26:47   I know this is where you're going with this but it makes me sort of question [TS]

01:26:50   the just companies in general being like what we have a Mac App we have to be on [TS]

01:26:55   the iPad and we have to we have to have something on the iPad that links to our [TS]

01:27:00   Mac App and some people do this really well and I think lightroom as it is a [TS]

01:27:04   decent example of a good adaptation in a good linkage to its Mac app [TS]

01:27:09   but with other ones just it feels kind of throw-away you know what it feels [TS]

01:27:12   like like the company is just like we need we need to have a presence on here [TS]

01:27:16   actually sort of Adobe's other apps really good examples of that we're a [TS]

01:27:21   couple a couple of their like Photoshop Photoshop Express for the iPhone I [TS]

01:27:26   remember being really excited when it first came out being like yes finally [TS]

01:27:30   I'll be able to have a good way to edit photos like to do is two or three years [TS]

01:27:33   ago and then when I opened a time like this does nothing [TS]

01:27:36   this is absolutely nothing that I wanted to do yeah my my perspective is as i [TS]

01:27:41   decided i prosumers probably the wrong way to put it because it put the word [TS]

01:27:47   probe for summer it's more like consumer with occasional pro dabbling some cons [TS]

01:27:54   fessional but you know I come into photography enough that I I still like [TS]

01:28:00   to buy real cameras I don't shoot every on my phone and I you know and I'll [TS]

01:28:04   spend $1,000 I have a you know I have a Canon 5d two years old now mark too but [TS]

01:28:10   I have like a nice the fifty millimeter F to F 1.2 lens which was like 1500 [TS]

01:28:16   bucks so last forever [TS]

01:28:17   all right that the glass definitely last but you know I have a couple thousand [TS]

01:28:21   dollars of cameras which is nothing compared to a serious photographer but [TS]

01:28:25   it's a lot more than most people can invest which which where you know where [TS]

01:28:30   should I bead editing my photos has been a dilemma forever and I photo was never [TS]

01:28:36   right for me and Lightroom at first really hit a sweet spot but the the the [TS]

01:28:42   the problem I run into with Lightroom is just that it ties my photos to my Mac [TS]

01:28:48   and they're not everywhere and picked her life doesn't really I haven't really [TS]

01:28:56   they have a new thing for Lightroom but it's like because I shoot in RAW and a [TS]

01:29:02   lot of the photo upload site want everything in JPEG you have to like [TS]

01:29:07   export manually which is way too much work like I'm not gonna do that [TS]

01:29:10   I just kind of you know I don't spend that much time I just go through [TS]

01:29:13   throughout all the ones are garbage keep the ones that are garbage find the ones [TS]

01:29:18   that are actually really good and then maybe spend a couple minutes [TS]

01:29:21   you know tweaking them to make them perfect you know so there's really like [TS]

01:29:25   I shoot you know over a holiday or vacation shoot like 300 photos I throw a [TS]

01:29:32   hundred out maybe a hundred fifty out as their garbage or duplicates in the [TS]

01:29:37   equally good as another shot taken at the same moment and I'll find maybe a [TS]

01:29:41   dozen that are really good and then I'll take this doesn't you know pipe filters [TS]

01:29:45   tweak the exposure to make it perfect and then that's it that's all I do and [TS]

01:29:50   then I'm done I don't have to pick which ones to export stuff like that so I'm [TS]

01:29:54   hopeful that I guess where I'm going with this whole thing is that I'm kind [TS]

01:29:57   of secretly hoping that the new photo [TS]

01:29:57   of secretly hoping that the new photo [TS]

01:30:00   as for Mac will be good enough for all of that it will make me wanna switch [TS]

01:30:04   from Lightroom even if I miss some of laterooms expert controls that the [TS]

01:30:09   overall flow of having my photos [TS]

01:30:12   sink to iCloud and then you know I have to do is start them and then they start [TS]

01:30:17   ones will show up on all my devices and stuff like that that's kind of what I'm [TS]

01:30:22   hoping yeah I so I've been testing the photos beta since I think the first [TS]

01:30:28   first developer beta on the phone and the first developer based on the Mac [TS]

01:30:32   which was last month I wanna say now and photos [TS]

01:30:36   isn't perfect but it feels so I used loom last two years ago when it when it [TS]

01:30:44   showed up I wanna say it started in 2013 and then drop box bought it last year [TS]

01:30:48   and I really liked loom for exactly the recent you were describing where it's [TS]

01:30:52   like your photos are everywhere although of loom didn't have photo editing [TS]

01:30:55   features so anytime I want to edit something I had to pull it down and [TS]

01:30:58   edited and like Photoshop or something and then through a back up and that was [TS]

01:31:02   that was that was messy it did it didn't have the seamless experience that I [TS]

01:31:07   really wanted and photos comes closest I think especially talking about what what [TS]

01:31:12   you really want out of a photo editor the thing that really like that really [TS]

01:31:18   impresses me in photos is how easy it is to get a really nice at it from it [TS]

01:31:25   we're like they're editing controls are super simple if you want them to be [TS]

01:31:29   super simple it's just you know it's three sliders it's like the light the [TS]

01:31:35   color and the black and white slider he wanted to turn your photo into black and [TS]

01:31:40   white but there is a lot of there's a lot of hidden stuff in there if you drop [TS]

01:31:44   it down like if you drop down the late exposure you got exposure highlight [TS]

01:31:48   shadows brightness contrast stuff like that and on photos for Mac there's even [TS]

01:31:53   some more stuff that you can add like a histogram he want you know more in depth [TS]

01:31:58   about what your colors doing you can add like sharpening and definition and noise [TS]

01:32:03   reduction and white balance and levels so you got you got a lot of controls [TS]

01:32:06   there [TS]

01:32:07   which is not i mean it's not it's not as good as a pitcher and it's not as good [TS]

01:32:11   as lightroom but I also feel like this is a 1.0 product and it feels to me very [TS]

01:32:15   much [TS]

01:32:16   iMovie 08 are not even iMovie 08 by movie 11 where it's like there's there's [TS]

01:32:20   enough in there for the con professional that that you won't feel like you're [TS]

01:32:27   just using baby tools the way that I photo was my current struggle with [TS]

01:32:34   photos for Mac is that I love the sinking I love the editing tools [TS]

01:32:39   favoring is really easy albums are sinking which is really cool [TS]

01:32:43   still no smart albums on my phone I'm kind of bummed by Felix Smart Albums [TS]

01:32:48   would be really great way to organize certain things like screenshots for [TS]

01:32:51   example and but maybe it's too complicated on iOS right now may be [TS]

01:32:56   there for me it's like I'm back project but my my problem is I already pay 10 [TS]

01:33:02   bucks a month for Dropbox for you know having a terabyte of storage and I have [TS]

01:33:07   all my photos in Dropbox and now I'm paying you know I'm currently paying [TS]

01:33:11   four bucks a month for iCloud photo library and iCloud services but I'm sure [TS]

01:33:15   I'm gonna have to upgrade to the next year as soon as I integrate my entire [TS]

01:33:20   photo library and photos for Mac right now have about 5,000 photos and I think [TS]

01:33:24   I have like thirty five forty thousand photos sitting in Dropbox that I still [TS]

01:33:28   have to to integrate into this new library and I'm a little afraid about [TS]

01:33:32   how much money I'm gonna have to pay Apple every months to store all of those [TS]

01:33:36   and also there's the Apple has you know Apple wants to make it really really [TS]

01:33:42   simple when it comes to optimizing photos I I had a big conversation with [TS]

01:33:46   some of the Apple raps about like how the that checkbox that says Optima is [TS]

01:33:50   only like a certain subset of the photos on your hard drive and how that works [TS]

01:33:54   and basically it's it's dynamic so it depends on how much space you have free [TS]

01:34:01   and how much space you have on your hard drive total [TS]

01:34:05   often like it chooses the photos automatically for you based on like what [TS]

01:34:09   photos you've opened recently the photos in your favorites and any photos that [TS]

01:34:14   you're editing immediately get pulled down from the cloud which is like that's [TS]

01:34:18   that's nice and and I like the idea of having to take it out of the user's [TS]

01:34:22   hands but at the same time it makes it a little hard to be like alright well I [TS]

01:34:27   know I want a specific album to show to people to have to start each one of [TS]

01:34:32   those photos individually like you have to copy all of those photos and put them [TS]

01:34:37   into a Dropbox album to make sure that they stay locally on my machine vs [TS]

01:34:41   getting vanished up into the clouds I have to open all of them you know it's [TS]

01:34:45   the Apple tries to make things super easy and for the majority of people [TS]

01:34:49   they're super easy and it's great and then there are the weird use cases [TS]

01:34:53   really I just I really just want to know that my photos are here so I can I use [TS]

01:34:58   them it's a really hard problem it is it is really wide-ranging once you once you [TS]

01:35:06   start thinking about everything that you need and a complete photo system [TS]

01:35:12   everything from import and reading all the various RAW formats of all the [TS]

01:35:18   various cameras and doing a lot of which a lot in and of itself is like an [TS]

01:35:23   underappreciated thing that Apple is doing you know how many times you get [TS]

01:35:26   like a Mac OS 10 update that includes you know it's like 40 new bra cameras [TS]

01:35:33   and you think I did notice that many bad all the editing and the smart said that [TS]

01:35:40   that you want and then but then you get into the sinking stuff and it's so [TS]

01:35:43   complicated [TS]

01:35:44   you know you know like to think i will like with Apple wats like I know that [TS]

01:35:49   there's some people who are like I think that they've said they would you know [TS]

01:35:53   it's officially documented that there's only 75 megabytes of storage for photos [TS]

01:35:56   and everything that's crazy considered inside know that I can put your full [TS]

01:36:02   size photos they're going to scale them because it doesn't make any sense that [TS]

01:36:06   the tiny Retina screen why would you have full size photos 20 megapixel [TS]

01:36:11   right even like eight megapixel photos right off the iPhone doesn't make any [TS]

01:36:14   sense it's only a 40 millimetres yeah you know you're gonna be able to fit a [TS]

01:36:21   lot of photos and 75 megabytes but how do you do that scaling where does where [TS]

01:36:26   does that happen and you know it's just so complicated [TS]

01:36:30   yeah well I feel like they've gotten they've gotten some of that kind of [TS]

01:36:34   figured out already because when when photos aren't stored so I've [TS]

01:36:38   optimization turn-on for both my macbook air and my iPhone because I don't want [TS]

01:36:42   you know 5,000 5,000 photos worth of space taken up on my computer and for [TS]

01:36:51   all of the photos that aren't stored locally you still see like low res [TS]

01:36:56   previews and I have to wonder if those low res previews happened to be the same [TS]

01:37:01   sizes are nice little Retina screen I feel like the the thirty eight [TS]

01:37:06   millimeter is something like to 12 by 300 something so those are those are [TS]

01:37:12   pretty small pictures to begin with so it may just be that like all of those [TS]

01:37:16   low res snapshots that that photos for Mac and photos for iOS stores by default [TS]

01:37:23   may be the perfect size for her on and those don't take up very much space at [TS]

01:37:27   all I think those are probably kilobytes so anyway what it what is your overall [TS]

01:37:34   verdict so far on I found the beta for Mac it's surprisingly solid actually I [TS]

01:37:41   am especially given from the first beta I had a couple of problems [TS]

01:37:45   initially with iCloud photo library randomly turning off when i turn it on [TS]

01:37:49   and then I'd relaunch photos from a can often turn it on again but aside from [TS]

01:37:54   that it's really fast even I've got 5050 photos and right now and the thing [TS]

01:38:00   scrolls ridiculously fast I'm in the bay I'm scrolling through right now I'm [TS]

01:38:07   talking to you again I wanna MacBook Air it's not like not like I have a hundred [TS]

01:38:13   chorus at my disposal are really high level video card but it its speedy [TS]

01:38:18   opening up photos that aren't stores like I'm gonna go back you know here's [TS]

01:38:23   something from CES that's almost definitely not stored it took two [TS]

01:38:26   seconds to load up from from online it does like it's it's it's super fast also [TS]

01:38:32   I really appreciate how how well it syncs with iCloud iCloud always been one [TS]

01:38:39   of those things with her you know it can either work really well or it can just [TS]

01:38:43   completely wet the bed and and especially I noticed this I was born on [TS]

01:38:52   a flight back from San Francisco on the internet was completely completely [TS]

01:38:57   failing because you know go areas either great or terrible so I was just sitting [TS]

01:39:01   on my sitting on my iPhone and playing a bunch of my call to adventure and then [TS]

01:39:06   going into photos and being like you know I'm just gonna go through all the [TS]

01:39:09   photos I have on my on my phone and like delete and organized accordingly because [TS]

01:39:15   I've got nothing else to do and I've got all these photos and I know I've got [TS]

01:39:18   like duplicates and things like that and I did all of this with no internet [TS]

01:39:22   access in the back of my head and this includes like photos that aren't stored [TS]

01:39:26   locally on the device that have like the little processing symbol on the back of [TS]

01:39:30   my head of mike is this gonna accidentally screw over my entire [TS]

01:39:33   library when I might as well find out it's a beta right and it seemed [TS]

01:39:37   everything perfectly and all the favorites that like I queued while I was [TS]

01:39:41   offline it pulled all of those down as soon as I got off the plane and like it [TS]

01:39:46   rejected Lt [TS]

01:39:47   and something like that is really really a big market change for Apple least for [TS]

01:39:53   me where you know i i basically did all that having implicit trust that my [TS]

01:39:59   photos wouldn't either disappear or accidentally triplicate and I was right [TS]

01:40:04   granted that mean haha that may not be a hundred percent of the time it worked [TS]

01:40:10   for me maybe it won't work for other people I'm kind of hoping that it's that [TS]

01:40:14   it's better though like I haven't really run into any photo Los problems with [TS]

01:40:19   iCloud photo library and that was my biggest concern because your photos are [TS]

01:40:22   precious you know that's that's the one thing that I am always super concerned [TS]

01:40:26   about your photos are [TS]

01:40:27   potentially your life you know that they are a mean they are snapshots really [TS]

01:40:31   it's it's true it's and it's like when you talk to people who've worked and you [TS]

01:40:36   even dead so you probably be a first-hand experience being touched [TS]

01:40:38   people who work at Apple stores it's like that like worse part of the job is [TS]

01:40:42   somebody who comes in as a dead hard drive and can be resuscitated and then [TS]

01:40:47   they they start to cry and they say you know my you know my husband died a [TS]

01:40:52   couple months ago and I have my last year of pictures with them they're only [TS]

01:40:56   on that hard drive or something like that and it truly you know you can't [TS]

01:41:00   even overstate how devastating it really is like the probably the most important [TS]

01:41:07   data that Apple keeps yeah it's it's incredibly vital digital data and we [TS]

01:41:13   think about you know old analog photo so I've got you know boxes and boxes of [TS]

01:41:18   snapshots that maybe I'll never look at again but those boxes are there unless [TS]

01:41:23   they get burned down in a fire you know which is a lot less it's a real issue I [TS]

01:41:27   mean it should definitely happened or water damage no water damage and fire [TS]

01:41:32   two huge things for you know archived boxes or albums of photos [TS]

01:41:37   yeah but those things are less common then yeah exactly and you could argue [TS]

01:41:43   well digital debt as a lot easier to replicate which is true and it's like [TS]

01:41:47   the more copies you have something better but they're still that that fear [TS]

01:41:51   I mean I lost when my my last big hard drive crash in the one that kind of [TS]

01:41:56   force me to think very seriously about good backup solutions I did an art [TS]

01:42:01   project with a friend when we went across the country and did I made comedy [TS]

01:42:05   and tragedy masks and like took pictures in front of various historic landmarks [TS]

01:42:10   so we had these wonderful photos of like hanging over the Niagara Falls with [TS]

01:42:15   tragedy like looking potentially 2004 down is it and we have like we had a [TS]

01:42:23   digital camera we took eighty percent of those photos and all of them were lost [TS]

01:42:28   in that hard drive crash and I did I was lucky that we also were taking some [TS]

01:42:32   backup photos with like a really crappy like 24 exposure instant cameras we just [TS]

01:42:37   thought well that might be fun have some [TS]

01:42:39   RealMedia with the digital media when we do our exhibition and those are the only [TS]

01:42:44   records and I have that that trip even existed as I mean it's not not nearly as [TS]

01:42:49   as heartbreaking or as a status like losing but it's still a you know it's [TS]

01:42:57   still a mark in your life photos are one of the photos and Twitter at this point [TS]

01:43:01   I like the mark points of where I can be like yes this is how my life is going [TS]

01:43:06   this is this is what I did last week because sometimes everything's are you [TS]

01:43:11   know things are so crazy that you do you stop and you forget you know the day [TS]

01:43:14   today you forget the funny little moments that happen in the in betweens [TS]

01:43:17   and I i really I love that Apple is putting such a big emphasis on photos I [TS]

01:43:23   think that if they if they manage to make this work i mean they have they [TS]

01:43:29   have such a wonderful camera in the form of the iPhone being able to actually you [TS]

01:43:34   know have those memories stored and easier easily accessible place and being [TS]

01:43:38   able to share them very easily is so much better than what it's been so far [TS]

01:43:44   which is dumping them in folders thinking with Dropbox and praying that [TS]

01:43:48   like these eventually when someone has a photo organization service that I don't [TS]

01:43:53   hate and strategically it becomes a powerful form alarcon the cynical out [TS]

01:43:58   there can say that that's the primary reason they're doing it I don't think so [TS]

01:44:01   I think that their first goal is let's build complete workflow everything from [TS]

01:44:07   sucking in the photos from here [TS]

01:44:09   iPhone and iPad 2 you know the photos you import from any stand-alone camera [TS]

01:44:15   might have to where do you store them which copies or where and how are they [TS]

01:44:19   so that you can get them anywhere anytime from any of your devices and you [TS]

01:44:24   know do a good job at it I think that it's really about the customer service [TS]

01:44:27   but then once they have that place and wants people can trust it man you what [TS]

01:44:31   one would you ever want to switch to any other device if if that's part of you [TS]

01:44:37   know your workplace yeah it's not just about oh I like iPhone or I like iOS [TS]

01:44:42   more than I like Android it's well my iPhone has all of my photos on it and it [TS]

01:44:47   has iCloud it has my you know [TS]

01:44:49   it has the heart beats that I've sent to my husband on my Apple watch why would I [TS]

01:44:53   why would I want to give that up and especially I didn't even talk about you [TS]

01:44:57   know the the project site of photos for Mac which like they've carried over the [TS]

01:45:02   same things that you can do from iPhoto but they they added a bunch of other [TS]

01:45:05   prints and dynamic prints now so you don't have to instead of having to like [TS]

01:45:09   crop photos for a certain size you can print photos no matter what size or [TS]

01:45:15   shape they are you can print like square photos you can even print panoramas and [TS]

01:45:20   Apple will automatically print any size photos for you and like being able to [TS]

01:45:26   not only store them digitally but also have the option of having those physical [TS]

01:45:30   copies and you never have to worry about going to Walmart rite-aid or anything [TS]

01:45:33   like that or you know it's just there that leads me to a serendipitous segue [TS]

01:45:41   I'll a sponsor the show our good friends at fracture so speaking of getting [TS]

01:45:49   analog pronounced of your photos tractor is a service that takes your photos and [TS]

01:45:59   print them directly on class then take a piece of paper printed on paper and then [TS]

01:46:05   put the paper behind the glass they've got some kind of crazy proprietary [TS]

01:46:09   process where they take frames of glass and print your photos directly on them [TS]

01:46:16   very much like a Retina screen where it makes the picture look like it on the [TS]

01:46:21   glass not behind glass they have all sorts of sizes ranging from the small to [TS]

01:46:29   medium to classic two large their large one is downright huge its like 28 inches [TS]

01:46:34   by 21 inches something like that really really big though they also have square [TS]

01:46:42   square ones go from very small perfect for a desktop all the way up [TS]

01:46:46   too I think the biggest square size they have is 23 by 23 inches truly truly wall [TS]

01:46:52   sized days ship with everything you need to hang them on the wall to prop them up [TS]

01:47:01   under desks to prop up on a mantel or shelf or something like that it's all [TS]

01:47:05   there right in the cardboard packaging that your fracture ships with very very [TS]

01:47:09   clever clever enough just to check them out to see the way they packed packed [TS]

01:47:15   these things and package them in and of themselves they have great prices really [TS]

01:47:22   high-quality great customer service and if you go to our website at fracture [TS]

01:47:27   me.com they even have a really cool blog where they show great examples of what [TS]

01:47:33   people are doing fracture and even things like I apps app reviews for iOS [TS]

01:47:40   photo editing apps and tips and stuff like that to get better photos it if [TS]

01:47:45   you're into photography it's a great website just to check out the photo [TS]

01:47:48   nerdery that they get into and best of all they have a great deal for listeners [TS]

01:47:55   of the talk show they have a coupon code sharing fireball all one word just type [TS]

01:48:02   that in when you buy and anything you get with that code you will get 15% off [TS]

01:48:09   so the prices are already great use that code during fireball though and no no [TS]

01:48:13   you came from the show [TS]

01:48:14   don't know that you're at a gotten a fracture and you'll save serious money [TS]

01:48:19   the big ones are expensive I mean I think you know it's a hundred [TS]

01:48:24   twenty-five bucks to get the biggest size that they have a 15% off on that is [TS]

01:48:29   real money so go ahead and check out fracture at fracture me.com and remember [TS]

01:48:36   that code during fireball which will save you some bucks and help support the [TS]

01:48:41   show [TS]

01:48:42   so here we are we've grown our and 47 minutes into the show hour and 50 [TS]

01:48:47   minutes and we haven't even talked about Apple whatcha I have been thinking about [TS]

01:48:53   the timing of the event and I'm still confused why they held it when they did [TS]

01:48:59   cause March 9th is just so far in advance of them taking pre-orders a [TS]

01:49:04   month later and six weeks ahead of them shipping [TS]

01:49:09   and can't help but think that you know I've been talking with your colleague a [TS]

01:49:13   time are Rene Ritchie about some of this and the consensus seems to be that Apple [TS]

01:49:16   kind of got locked into that day because they expected maybe when they locked in [TS]

01:49:23   your brain and sort of making the plans for the event that they were sort of [TS]

01:49:27   expecting to ship the watch sooner than they're going to maybe like an early [TS]

01:49:32   April thing instead of a late April thing yeah I'm kind of two minds on [TS]

01:49:39   thats on on that because on one hand I think that yeah they were timing to go [TS]

01:49:44   for a specific date and a specific time and say like hoping you know well will [TS]

01:49:49   launch for a good a good solid spring but then i think is that kind of slipped [TS]

01:49:54   a little bit when we got Tim Cook saying April in in the last financial call I [TS]

01:49:59   wanna say for the watches lunch and then they're like well we've got this but but [TS]

01:50:04   honestly my my real side is it gives it gives the appropriate buildup for sort [TS]

01:50:11   of the anticipation of the watch gives them time to roll it out in magazines [TS]

01:50:16   and it also gives them a it gives them the time to showcase them in the stores [TS]

01:50:21   not only to build the buildin put in the tables that they're going to need to [TS]

01:50:26   show off the watches but also I mean starting April 10th gonna have [TS]

01:50:30   appointments for people to be able to come in and try on the watches and play [TS]

01:50:34   with them and really get a sense for how they've you know up till now like I've [TS]

01:50:38   played with some and you you were at the September event you've played with some [TS]

01:50:42   but the majority of the public all of them have seen about the watch is a ton [TS]

01:50:47   of news articles and a couple of maybe like 15 second very dark and blurry [TS]

01:50:52   hands-on with the watches they really haven't had a chance to experience it [TS]

01:50:57   themselves and their hands and it's it's what you know makes the Apple stores [TS]

01:51:00   magical and it's always made the magical is that people can come in and actually [TS]

01:51:04   like get to see how this product might change their life and I think giving [TS]

01:51:08   people two to three weeks to really get a chance to have some hands on time and [TS]

01:51:14   to see what you know not only see what kind of band combination do I want [TS]

01:51:19   the sport to watch 2010 Gold Edition kazan never in a million years be able [TS]

01:51:25   to afford it [TS]

01:51:26   you also really get a chance to to see what it's good for and and what it might [TS]

01:51:31   actually do for your life versus you know all of us assholes in journalism [TS]

01:51:35   we're like this is what the Apple watchers going to do for you are this is [TS]

01:51:38   what the Apple watch absolutely won't do and this is why the Apple watchers [TS]

01:51:42   useless this is why the Apple watches wonderful but being able to to just sort [TS]

01:51:47   of have a little bit of time to play with yourself and be like oh oh i see [TS]

01:51:52   how useful this is serious actually works [TS]

01:51:55   yeah I mean it's definitely multi variable I mean retails defined part of [TS]

01:52:03   it is definitely part of it publicity is definitely part of it I think even the [TS]

01:52:08   editorial schedule of fashion magazines is part of it because they have a longer [TS]

01:52:13   lead time but I've been thinking about it and I definitely detect I mean I [TS]

01:52:21   wasn't at the event last week but just from what I can tell from the outside [TS]

01:52:25   and from the small bit of communication I've had with with Apple you know in the [TS]

01:52:32   last few weeks about to lead up to Apple watch and just from what I've seen is [TS]

01:52:36   that they're doing you know full court press on a watch that to me they only [TS]

01:52:47   really bring out this this level of of publicity and hype and PR emphasis for [TS]

01:52:55   brand new products and and they don't really do brand new products that often [TS]

01:53:00   I mean the last 10 years there's only three the iPhone in 2007 the iPad in [TS]

01:53:06   2010 and now this [TS]

01:53:08   the watch and 2015 and I just get the feeling that the differences that they [TS]

01:53:15   when you already have momentum and iPads are already selling an iPhone too rowdy [TS]

01:53:19   selling then you can just say new iPhone and you can assume they know what an [TS]

01:53:23   iPhone is and you just tell them what here's the stuff that new and better in [TS]

01:53:27   the new one [TS]

01:53:27   whereas with something altogether new like watch they really feel like they [TS]

01:53:33   have to do an extra amount of effort just to get the baseline level of [TS]

01:53:40   consumer interest up and heat at the right time for when they're gonna start [TS]

01:53:46   taking orders and startling people into the stores [TS]

01:53:49   absolutely i mean you look at you look at the eight sheer amount of press that [TS]

01:53:52   Tim Cook alone is doing and the interviews that he's given every single [TS]

01:53:57   interview there's at least one moment where someone's like are you wearing the [TS]

01:54:00   Apple watch and he's like yes I am and then proceeds to do a quick like two [TS]

01:54:04   minute demo of something called on it and it's every time it's a slightly [TS]

01:54:07   different you know demo it's not he doesn't do the same like you can check [TS]

01:54:12   my calendars I can play I can repay you know I think about the first one the [TS]

01:54:16   first on list Charlie Rose that was that right the ps1 yeah he spent like two or [TS]

01:54:22   three minutes and he did show off Apple paying that one and then each subsequent [TS]

01:54:26   1 like Goldman Sachs he talked about like white was useful for him and there [TS]

01:54:30   is that most [TS]

01:54:31   Fast Company article that came out yesterday or this morning where he's [TS]

01:54:35   talking about the watch glances and every [TS]

01:54:38   it always feels i really admire Tim Cook in that way for the very subtle way he's [TS]

01:54:44   able to do product marketing demos without making them feel like product [TS]

01:54:47   marketing demos I don't know whether it's the way that he presents himself or [TS]

01:54:51   just like it's a very casual way of like you know the watch this whole thing yeah [TS]

01:54:58   let me talk about this and before you know it I've given you a three minute [TS]

01:55:01   demo and you just think I'm talking about myself and like what I'm doing [TS]

01:55:05   it's it's really smart I don't think it's any coincidence that Jony ive has [TS]

01:55:10   done more press [TS]

01:55:11   s in the last two three months than in the rest of his year combined rest of [TS]

01:55:16   his career I should take combined of course I want you think there are a lot [TS]

01:55:20   of things writing on this rate it's the first major host Steve new product I [TS]

01:55:26   mean I think that Tim Cook and his team has done an incredible job and you know [TS]

01:55:31   in jobs absence but it's still like this is this is their first product and and [TS]

01:55:37   I'm actually like I'm proud of the press for not being like the first post jobs [TS]

01:55:43   you know like making such as such a big deal of it but I definitely it's got to [TS]

01:55:48   be weighing on them a little bit too we have to make this a success and we have [TS]

01:55:52   to be sure that this really miss launches out the door like gangbusters [TS]

01:55:55   and it's also the you know how many I haven't wanna watch in 10 years a lot of [TS]

01:56:03   people I know are you know watches watches are not a daily daily wear item [TS]

01:56:09   like they used to be and smart watches especially I have not you know up until [TS]

01:56:14   I tried on the thirty eight millimeter Apple watch there was not a single [TS]

01:56:17   SmartWatch on the market that would fit my wrist like smart watches just aren't [TS]

01:56:23   like more targeted towards women at all like not even do not even like [TS]

01:56:27   misogynistic no women for smart watches but it's just like no one was thinking [TS]

01:56:33   about small wrists and how a small lake house SmartWatch screen might work on a [TS]

01:56:38   small wrists and Apple was the first one you know that the Apple watch the first [TS]

01:56:42   one at least for me where I'm like oh this not only fits on my wrist but it [TS]

01:56:47   still functional I can still do things on it it's not like they have squashed [TS]

01:56:50   the screen down so far that you know it's now impossible to use even though [TS]

01:56:54   it it it it looks semi night so it's you know I think they're facing the wearable [TS]

01:56:59   issue 2 like everybody needs of all everybody was going to your smartphone [TS]

01:57:02   and tablets a bigger one but I know it's just a few millimeters but I'll few [TS]

01:57:10   millimeters here few millimeters there and it decides it makes a big difference [TS]

01:57:14   I think that the the highest praise designed for a SmartWatch to date one [TS]

01:57:21   that got a lot of mass market attention is the Moto 360 aka the Moto 270 because [TS]

01:57:26   it has the flat bottom underground screen and I i don't really particularly [TS]

01:57:32   care for it but I think that a lot of people have praised the design but in [TS]

01:57:38   the grand scheme of things it's a relatively large watch yes and the first [TS]

01:57:45   person who I've seen wearing it was an Indian ATCO did you see it at the at the [TS]

01:57:50   September event cuz that's when I saw Andy's watch was actually right right [TS]

01:57:54   before we went to the doors for the Apple event and I was actually like hey [TS]

01:57:58   Andy I've heard good things about this can you take this off and can I put it [TS]

01:58:01   on for a second hand he gives the Moto to me and I put it on my wrist and the [TS]

01:58:07   watch face itself the three sixty to seventy you know is actually physically [TS]

01:58:12   larger than the diameter of my wrists like there were there are parts hanging [TS]

01:58:16   off each side and at that point I was just kind of like yeah it's it's a [TS]

01:58:22   pretty watch on und but like this this would basically look like I'm carrying [TS]

01:58:27   around half a handcuffed I think the bottom line is that the more we learn [TS]

01:58:30   about how to watch and the more we kind of get a sense of it is that it's like [TS]

01:58:39   you I feel like you can't overstate just how ambitious it is as a platform it's [TS]

01:58:46   not just telling the time in getting your text notifications on your wrist at [TS]

01:58:51   the same time it's a real platform and there is an inherent complexity to [TS]

01:58:58   anything that ambitious and I don't know that it's a problem because I feel like [TS]

01:59:03   the main things you're gonna wanna do you'll be able to figure out your gonna [TS]

01:59:08   be able to figure out how to adjust your watch face and pick the one you want to [TS]

01:59:11   be able to pick up the complications you want on the watch face but I don't think [TS]

01:59:15   it's quite as simple as the iPhone was in 2007 the iPhone hit the home button [TS]

01:59:20   and there were i think it was 13 apps that were right there on the home screen [TS]

01:59:24   and those 13 apps on the homescreen gave you a quick one screen overview of the [TS]

01:59:31   scope of what you could do with the app and just the names of the apps will let [TS]

01:59:34   you know what they were only got to watch as that many more apps but it's [TS]

01:59:38   more and there are a couple of other contextual modes that the original [TS]

01:59:43   iPhone didn't have like glances and notification center that give you a [TS]

01:59:48   little bit of extra complicit complexity in terms of where are you and how do you [TS]

01:59:52   get back to where you were and I and some sense I think it's almost more like [TS]

01:59:57   a Mac in that sense of not being a problem [TS]

02:00:01   insofar as that you can be a Mac user and not have explored the entire system [TS]

02:00:06   and used every app and it doesn't mean that the Mac is too complex or too [TS]

02:00:11   complicated because you're able to figure out the things you really want to [TS]

02:00:15   do absolutely I went to the Apple watch page out of curiosity and I was like [TS]

02:00:19   alright how many how many default apps are there and if you're if you're not [TS]

02:00:24   counting the clock functions there sixteen if you count the alarm stopwatch [TS]

02:00:28   timer in world clock you get twenty total so you've got you know seven more [TS]

02:00:34   apps off the bat [TS]

02:00:36   still i mean overall you've got a very similar similar build to the original [TS]

02:00:43   phone in terms of Lake messages SMS phone mail calendar but you've got to [TS]

02:00:48   apps dedicated to the exercise portion which you're just talking about and I [TS]

02:00:51   think that's that's going to be really key for the watch especially we didn't [TS]

02:00:54   really touch on research kit but at some that's something that really sort of [TS]

02:00:58   made an impression to meet during the event the idea that you know Apple AAPL [TS]

02:01:03   is not only going to build this revolutionary technology but they're [TS]

02:01:05   actually going to put this revolutionary technology to work at making our lives [TS]

02:01:10   not only better but potentially longer on by using all this integrated stuff [TS]

02:01:15   that they've been putting together over the last two or three years [TS]

02:01:20   maps passbook and Siri which of course are new in the last couple years [TS]

02:01:26   Camera Remote which looks directly into your phone [TS]

02:01:29   you to Apple TV remote which I'm excited to actually see and play with like [TS]

02:01:35   there's there's so much more at such a more mature as you're saying it's a more [TS]

02:01:39   mature product I think that it's Apple has apples learned from its its [TS]

02:01:46   successes its failures its mistakes it's it's you know when's the fact that there [TS]

02:01:52   you know watched it is still very red rudimentary and it is built you know if [TS]

02:01:57   their extensions basically they're not flaps and I don't even know yet whether [TS]

02:02:02   or not like third party apps will be able to really run on the phone on the [TS]

02:02:05   atmosphere on that on the watches your phone is not in wifi range I don't know [TS]

02:02:11   if that's that's something that you can do with current watch ups watch kidnaps [TS]

02:02:14   but but the fact that there are watch caps at all for the first generation of [TS]

02:02:17   that watches huge the fact that people have been able to develop for them since [TS]

02:02:22   november is huge and the fact that Phil Schiller basically said this is step one [TS]

02:02:27   and full native watch after going to be coming soon [TS]

02:02:31   like they're they're clearly I mean there's there's a lot of thought that's [TS]

02:02:36   been put into this this launch pad just today in the Fast Company article the [TS]

02:02:42   interview with Tim Cook with the authors of becoming TV Steve Jobs Brent [TS]

02:02:46   Schlender and raked at Delhi Tim Cook specifically mentioned the difference [TS]

02:02:53   between iPhone launching without an App Store a year out from an App Store and [TS]

02:02:59   Apple watched launching with an SDK that came out months in advance and maybe not [TS]

02:03:08   full-fledged apps but watch you know with third-party developer support right [TS]

02:03:13   there on day one and you know they're already promoting these apps third party [TS]

02:03:18   apps before the watches even out and just how different that is how much more [TS]

02:03:22   fully formed this platform is at this point than iPhone wasn't in 2007 [TS]

02:03:28   especially Tim Cook's Fast Company article I just it really it really spoke [TS]

02:03:35   to me throughout the article really emphasizes that the watch [TS]

02:03:41   shouldn't have been made without Apple's culture and without Apple sort of big [TS]

02:03:46   picture focus on what did you say not living in a small box and he says it's [TS]

02:03:52   you know I think I think from Steve about you know putting a dent in the [TS]

02:03:56   universe but that that comes up repeatedly throughout the article about [TS]

02:04:00   you know not look like operating as if you do not have limits and you know if [TS]

02:04:05   you run into limits acknowledging them and then moving past them and and really [TS]

02:04:09   you know believing that you can you know that you can work and live in building a [TS]

02:04:14   worlds where you're not you're not buxton you're not limited by outside [TS]

02:04:20   factors I know I i feel like that that's a that's a philosophy that can [TS]

02:04:25   occasionally you know go really bad way but with the watch it really does feel [TS]

02:04:31   like they like always Apple took their time they step back and they said all [TS]

02:04:37   right let's you know let's really machine this thing within an inch of its [TS]

02:04:41   life let's make sure that you know what we're really saying is the absolute best [TS]

02:04:45   product that we are most proud to put you know our names on his yeah you're [TS]

02:04:49   absolutely right they could have released a watch last year and it could [TS]

02:04:52   have been bare bones and it probably you know probably would have outsold the [TS]

02:04:55   pebble 21 but you talk about you know when you look at you know that the most [TS]

02:05:00   recent samsung galaxy s sex phone right it's at this point Apple has Apple has [TS]

02:05:05   become a company that everybody looks to whether or not they put out of a gang [TS]

02:05:10   buster blockbuster product or just incremental revision people look to them [TS]

02:05:15   people you know [TS]

02:05:16   copy innovate build off of their ideas and if they had put out you know if they [TS]

02:05:22   put out Apple watch version 2.5 with no App Store and with limited apps they [TS]

02:05:28   they probably still would have the basic design down they would have additional [TS]

02:05:31   crown they would have had the the button and then you know the year then they'd [TS]

02:05:35   have to not only deal with their own internal struggle of being like all [TS]

02:05:39   right we need to make this super you know we need to make this even better we [TS]

02:05:42   need to figure out how to elevate this but then they also would have to deal [TS]

02:05:45   with the competition trying to copy the few things that made it unique in the [TS]

02:05:50   first place to see this article last week [TS]

02:05:53   Greg cohen wrote it how Apple makes the watch it's great speculation and he [TS]

02:06:04   admits that speculation but based on those three videos that Apple put out [TS]

02:06:08   with how they work with aluminum how they work with stainless steel how they [TS]

02:06:12   work with gold and looking at the processes that are used the the milling [TS]

02:06:17   the smelting whatever you want to call it and just talking about the details [TS]

02:06:23   and Greg knows what he's doing he's I've known him for years through he works [TS]

02:06:28   with my friend duncan Davidson on luma loop these great custom-made high-end [TS]

02:06:33   camera slings you know and you put around your chest and you can attach [TS]

02:06:38   your camera to them and Greg the guy who designs all the little pieces the [TS]

02:06:43   connectors though rings you know the everything that goes on at the metal so [TS]

02:06:47   he knows we talk about when it comes to working with metals like aluminum and [TS]

02:06:50   steel and stuff like that and making high quality stuff and I thought one of [TS]

02:06:56   the point is hard cause great I'll put in the senate but the point that he [TS]

02:06:58   makes that I thought really stood out is that the smaller the device the more the [TS]

02:07:05   attention to detail matters in the market and I thought out first-hand [TS]

02:07:12   having seen these watches in September that no matter how good Apple's product [TS]

02:07:16   photography is an herbal product photography is in our top of the line [TS]

02:07:20   it's as good as anybody's no products shot really does justice to how could [TS]

02:07:25   these Apple watches look in person when you feel them in your hand and look at [TS]

02:07:31   them in their own eyes closed up the attention to detail is really really [TS]

02:07:36   great and I think you need that firsthand experience which means going [TS]

02:07:40   into an Apple Retail Store or some other place where they sell them to to see it [TS]

02:07:44   and to get excited about buying it I think Apple knows this it's it's just as [TS]

02:07:48   beautiful [TS]

02:07:50   a piece of jewelry as it is SmartWatch and I think that I mean you you take [TS]

02:07:55   Marc Newson johnnie Ivan you put them in a room together obviously they're going [TS]

02:07:58   to make something something gorgeous something that you'd be proud to wear on [TS]

02:08:02   your wrist but the fact that they were able to do this and include you know [TS]

02:08:08   what you know ask include all of this all of the extra stuff and make it look [TS]

02:08:14   just as beautiful in your hand as it is when you're actually physically [TS]

02:08:18   interacting with the display it's it's absolutely incredible in those bands [TS]

02:08:22   that was another thing that I really notice in April as I didn't get a chance [TS]

02:08:25   to play with a lot of the bands in September I think I will you know I [TS]

02:08:28   tried on the sport and I had to make a few minutes with it if that sounds like [TS]

02:08:33   pics were bad ok this is really nicely built for a sweatband but in April I got [TS]

02:08:39   a chance in April and in March a chance to play with I got a chance to see the [TS]

02:08:44   leather band and the modern classic buckle and I got a chance to try the [TS]

02:08:50   villainous loop which I thought I was going to absolutely hate because I'm not [TS]

02:08:54   like I'm not a fan of metal bands they're cold you know they get caught [TS]

02:08:59   near your hair and I put that on and I'm like oh my god I like I was planning on [TS]

02:09:04   getting a leather band now I have to completely reevaluate my whole my whole [TS]

02:09:09   plan because they're those bands are beautiful I mean yeah I got to try the [TS]

02:09:13   movies back in September and I remember thinking I wouldn't like it because I [TS]

02:09:16   like to wear my white tight but snug and it seemed to me given that it was [TS]

02:09:21   magnetic that if I close the Milanese loop to be snug enough to be pleasant [TS]

02:09:27   than when I flex my wrist the fact that it was only connected magnetically it [TS]

02:09:31   would slide down the magnetic closure with slide lunch and then it would be [TS]

02:09:34   too loose but that wasn't the case at all its once you have it on somehow the [TS]

02:09:39   magnet for lateral forces it's very very tight and you flex your wrist it doesn't [TS]

02:09:43   change but yet it's not so strong that if you want to take it off that if you [TS]

02:09:48   get your finger underneath it [TS]

02:09:50   get straight off that it's hard to get off know it you really have to try it to [TS]

02:09:55   believe it [TS]

02:09:56   yeah it's it's exactly like the force touch trackpad it's it's one of those [TS]

02:09:59   things that I mean I really sometimes I wonder if Apple intentionally makes [TS]

02:10:03   products where they like you have to come and try it out before you purchase [TS]

02:10:07   it because we really want you to see just how ridiculously good and yeah I [TS]

02:10:13   don't I think the retail stores are important to everything Apple sells [TS]

02:10:16   small Big Mac iOS whatever it's been important to the whole successful story [TS]

02:10:21   over the last fifteen years i mean people don't talk about the halo effect [TS]

02:10:25   anymore but I think that definitely was what fueled it where people would come [TS]

02:10:29   in because I wanted to buy an iPod and back in the early days it even call it [TS]

02:10:33   the iPod store and eventually they take like this store like this people this [TS]

02:10:37   company's products maybe I'll try one of their computers and I'll try one of the [TS]

02:10:40   phones in etcetera etcetera someone trying to underplay the importance of [TS]

02:10:45   Apple's retail stores in any of their products but I really do think that the [TS]

02:10:49   hands-on nature of watching the personal nature of it and the attention to detail [TS]

02:10:53   that only visible at real-life distance and size that the watch is the first [TS]

02:11:00   Apple product where their stores their retail stores are essential to the [TS]

02:11:05   success of the product I don't think they could be doing this without retail [TS]

02:11:08   without their own retail yeah I mean I dont not I honestly don't think they [TS]

02:11:13   would have been able to sell the iPhone or the iPad the way they did without the [TS]

02:11:16   store without that Apple stores and just that the displays are one of those like [TS]

02:11:22   the multi-touch display when you try to explain to people [TS]

02:11:25   oh yeah you can do this and you can pinch you can zoom and people would say [TS]

02:11:28   oh yeah I've used have used unquote multi-touch displays before those of [TS]

02:11:34   those awful things you use at the movies and they scroll and they lag and they're [TS]

02:11:38   terrible and then you actually you know you go into a store in try one and and [TS]

02:11:43   you realize so this was you know this is so fast this is instantaneous I really [TS]

02:11:48   do feel kinda feel like the experience with the watch is going to be very [TS]

02:11:51   similar where you know again with the fourth force touch with with with the [TS]

02:11:56   digital crown [TS]

02:11:57   with you know just all the interactions that you can use on the on the watch I [TS]

02:12:02   was I did this week in tech last week and one of the commenters like during [TS]

02:12:06   the show they have like the live chat one of the commenters was like you know [TS]

02:12:10   I was I was talking about how I'm really excited to use the use the watches are [TS]

02:12:15   driving tool because I hate mounting my phone just like it's a big giant screen [TS]

02:12:20   and it's like it's distracting you even if you're trying to get directions or [TS]

02:12:23   something I'm like oh well the watch is going to be really cool because it you [TS]

02:12:26   know it's gonna buzz you while you're you know to tell you to take a left or a [TS]

02:12:30   right it's gonna do different buses so you're gonna know like which which [TS]

02:12:33   direction you need to turn and I i I really think that I was like oh yeah and [TS]

02:12:43   I and you can use it to Siri to dictate and someone says oh you're crazy you're [TS]

02:12:47   going to use a watch why would you you know you're gonna you know you're you're [TS]

02:12:50   gonna do something while you're driving how do you know you're being an unsafe [TS]

02:12:54   person and I'm like how is that more unsafe they're looking at you know a [TS]

02:12:58   built-in screen in your car or looking at your phone mounted to a thing it's [TS]

02:13:03   like being able to go to Syrian player watch you know your risk here to mouth [TS]

02:13:07   and say you know tell you know tell my boyfriend that I'm going to be 10 [TS]

02:13:12   minutes late because there's traffic on the highway and then it either [TS]

02:13:17   sense that via you know it dictates it or you can send it as an audio message [TS]

02:13:21   of Syria dictation screws up it's like i don't even have to look at the watch it [TS]

02:13:26   just doesn't automatically I don't have to look at a screen it's it's it's just [TS]

02:13:30   stuff like that I feel like it's not there there are scenarios you can't [TS]

02:13:35   experience on vision unless you go into the store and you try it I just don't [TS]

02:13:40   understand how they're going to handle the crush of people that are going to be [TS]

02:13:44   coming into the stores to look at the watch there is a report last week that [TS]

02:13:49   you're going to need an appointment I know they're definitely taking [TS]

02:13:52   appointments are you can make one and come in and get some time scheduled but [TS]

02:13:55   you can try on various [TS]

02:13:57   versions and there now they're saying you don't need an appointment but if you [TS]

02:14:01   don't have one you know you might have to wait and see I get the feeling that [TS]

02:14:03   is sort of like a hair salon where it's like that take you if you're walking but [TS]

02:14:07   you know appointments are highly recommend it highly recommended hear ya [TS]

02:14:13   I imagine it's going to be very similar to our to the press demo hands on her [TS]

02:14:19   you know it's a crush of people in that demonstration area and the reps were [TS]

02:14:24   basically like alright we're gonna you know those of you were just you know [TS]

02:14:28   plebeians who happen to be writing protect you know random tech blog you [TS]

02:14:32   you'll get five minutes and if you happen to be from the Wall Street [TS]

02:14:35   Journal maybe you'll get like 10 minutes and if you're a celebrity will give you [TS]

02:14:38   like a full 15 minute tour of of the water in several different bands and [TS]

02:14:42   like what you can do if it works well Christy Turlington was walking around in [TS]

02:14:46   the hands on area and there are definitely it was a fun game to play [TS]

02:14:50   during the event being like alright Press Apple engineer or fashion model [TS]

02:14:55   there are definitely a lot of a lot of people from the fashion industry there [TS]

02:14:59   who are VIPs and there weren't like there were any overt celebrities there [TS]

02:15:04   that I could but I could recognize but I'm also very bad at the celebrity face [TS]

02:15:08   game so back in September there were definitely celebrities oh yeah like I i [TS]

02:15:13   remember i mean what Stephen Fry was there is that right [TS]

02:15:17   a couple other people so it's like i'm not i'm not surprised by that at all but [TS]

02:15:24   in terms of how the how the tables are I mean they have the the retail store [TS]

02:15:28   tables at the event which is actually really cool they have tables that can [TS]

02:15:33   only be opened by like an employee badge so all the watches are like hidden and [TS]

02:15:37   built until like secure safes that if you have an employee badge just like [TS]

02:15:41   badge attending the the table like rolls open and you have this beautiful [TS]

02:15:44   beautiful jewelry store did encounter of like all the watches in their little [TS]

02:15:49   nestled containers its is very very chic and very cool but also you know I'm [TS]

02:15:59   going to be interested to see how they can manage the crush of people you're [TS]

02:16:01   absolutely right i it seems it seems like the David you know that that table [TS]

02:16:06   tents that people are going to flood the maybe I'm over Aston [TS]

02:16:10   demand for the watch but I'm you sound like that writer was Reuters who had the [TS]

02:16:13   like 65 percent of people don't wanna buy an Apple watch and I'm like so what [TS]

02:16:19   you're saying is 35% of people do it wasn't quite 69% not interested 31% [TS]

02:16:27   interested Davis I think 69% not interested in buying it [TS]

02:16:31   third 25% interest in buying in six percent undecided but even so even [TS]

02:16:37   though it wasn't for 31% the fact that it was 25% is astounding and another at [TS]

02:16:40   one out of four people that they polled said they were interested in buying [TS]

02:16:44   Apple watch which is a product none of them have never actually seen in person [TS]

02:16:48   none of them abused they're probably under informed about what it can do and [TS]

02:16:53   it requires an iPhone 5 right front sex so with all those things with one out of [TS]

02:16:57   work Americans want is interested in buying an Apple watch if anything i mean [TS]

02:17:03   for them to spend that as as bad news for Apple as they called it a sign there [TS]

02:17:08   might be a tough sell its astounding because I think it's if if the poll is [TS]

02:17:14   accurate [TS]

02:17:15   jaw-droppingly good news for Apple may be the best news in the company's [TS]

02:17:19   history that's a blockbuster product line for like you I met you imagine one [TS]

02:17:25   in four people buying the original iPhone so anything else you wanna talk [TS]

02:17:29   about [TS]

02:17:30   I mean I think we've covered with the bases I mean I don't know I'm just [TS]

02:17:34   really excited her for this year in terms of Apple products like Apple has [TS]

02:17:40   so much on its plate right now I was talking about this with Rene Ritchie the [TS]

02:17:44   other day where her just like we are trying to decide like we knew that [TS]

02:17:49   something else was coming at the spring forward event and we were like alright [TS]

02:17:53   what of the potential like 12 products like this the Apple TV thing I guess we [TS]

02:17:59   didn't talk about the Apple TV thing but there's not there's not much to talk [TS]

02:18:01   about Alan HBO and also like clearly this proves that an Apple TV update is [TS]

02:18:07   coming sometime down the line [TS]

02:18:08   yeah there at the hell was that there is the slide at the event where they said [TS]

02:18:13   starting [TS]

02:18:14   $69 starting at $69 starting its $69 for a device that there's only one [TS]

02:18:22   configuration but that wasn't a mistake i mean i that to me is just a clear sign [TS]

02:18:27   that they know that there's new hardware coming and that they just wanted to get [TS]

02:18:31   this out for the HBO Game of Thrones promotion yeah let's let's get them off [TS]

02:18:37   the shelves and into people's living rooms in time for them to watch Game of [TS]

02:18:40   Thrones and then they're gonna be so hooked on the service and using airplay [TS]

02:18:44   that when we launched our new device you know there's been rumored SDK for the [TS]

02:18:48   Apple TV for god knows how many years but like this is this is probably the [TS]

02:18:52   year to do it you know when you think about like now you have the watches a [TS]

02:18:56   potential controller to in addition to your iPhone or iPod touches your iPad's [TS]

02:19:01   like this is this is the year to probably launch games on the Apple TV so [TS]

02:19:06   let's wrap it up [TS]

02:19:07   serenity Caldwell you can read her writing a time or where she is a senior [TS]

02:19:15   editor what your title I am the managing editor for iOS over it I'm managing [TS]

02:19:21   editor for iOS and I'm on great stuff over there and on Twitter you are Saturn [TS]

02:19:29   Saturn Saturn S E T T E R and great Twitter account [TS]

02:19:35   highly recommended follow and my thanks to to all of our sponsors [TS]

02:19:40   let's see if I can remember them all [TS]

02:19:42   this week we have Squarespace foremost carries and fracture so my thanks to [TS]

02:19:51   them and and my thanks to a friend indeed for all of your time thank you [TS]

02:19:56   john this is a lot of fun [TS]