The Talk Show

00:00:00 ◼   ► also living life one out I tell you you know it's like you now everybody knows [TS]

00:00:05 ◼   ► growing up but if you only have one eye you lose depth perception you know in [TS]

00:00:09 ◼   ► and you can play with it for five minutes by closing one of your eyes or [TS]

00:00:12 ◼   ► whatever but if you to spend two weeks with only one good eye fucking sucks I [TS]

00:00:20 ◼   ► swear I'm always bumping into people like like in the supermarket or Shake [TS]

00:00:26 ◼   ► Shack pump right into it because I have no idea how close I am people and not [TS]

00:00:31 ◼   ► just depth perception right it's a blindside like a living with The Blind [TS]

00:00:34 ◼   ► Side so you have you know things coming at you from that side and you don't know [TS]

00:00:38 ◼   ► there until the last second [TS]

00:00:39 ◼   ► yeah what did to me as a driving I mean that but I live in the cities but as a [TS]

00:00:46 ◼   ► pedestrian when I hear footsteps at my lifetime I hear footsteps on my left [TS]

00:00:51 ◼   ► from behind me its total freak out it really is it's bizarre because it's like [TS]

00:00:57 ◼   ► i don't see them until they're in front of me like a primal response yeah well [TS]

00:01:02 ◼   ► it's just years of city living [TS]

00:01:04 ◼   ► I don't know you just hear footsteps behind you you know when you're supposed [TS]

00:01:07 ◼   ► to see them if they're you know somebody's walking faster than you and [TS]

00:01:10 ◼   ► they're gonna they're gonna pass you you just know when you're supposed to see [TS]

00:01:13 ◼   ► them and for its like five or six feet off for me now it makes you wonder how [TS]

00:01:19 ◼   ► Pirates got anything done and that's why they used telescopes and binoculars [TS]

00:01:27 ◼   ► binoculars I only need one can you can I just get half off if I just have the one [TS]

00:01:35 ◼   ► so Matthew panzer in a welcome to the talk show I can't believe it's been this [TS]

00:01:40 ◼   ► long and then you've never been on the show [TS]

00:01:43 ◼   ► yeah I was trying to get a complex you are my officially delegated surrogate [TS]

00:01:49 ◼   ► from this week's Apple event two days ago [TS]

00:01:53 ◼   ► yeah it was life casting we just had a permanent meerkat open its life casting [TS]

00:01:59 ◼   ► camera on my text about that Abyei I just joined yesterday haven't done [TS]

00:02:04 ◼   ► anything with it but what's the deal with that meerkat I mean it interesting [TS]

00:02:10 ◼   ► for sure there's there's been like live streaming stuff like this for a long [TS]

00:02:15 ◼   ► time now the whole just think on justin.tv thing which turned into twitch [TS]

00:02:19 ◼   ► and the whole bit so there's it's not like this this is a new concept is just [TS]

00:02:24 ◼   ► there's a bunch of factors that are all aligning I think created uptake of it [TS]

00:02:29 ◼   ► like Twitter has critical mass now LTE is everywhere you know there's a variety [TS]

00:02:33 ◼   ► of of little things that have kind of added up to I think we're going to see a [TS]

00:02:37 ◼   ► little research into this but meerkat itself is interesting it's it's one tap [TS]

00:02:42 ◼   ► you know you can start streaming immediately it doesn't require you set [TS]

00:02:45 ◼   ► up an account cause his Twitter as a backbone its kind of compelling you know [TS]

00:02:51 ◼   ► I'm not the kind of person is going just stream constantly but if I'm doing [TS]

00:02:56 ◼   ► something really interesting like my first marketed was on a roller coaster [TS]

00:03:01 ◼   ► Disneyland so couple minutes before I got in california screen when I open it [TS]

00:03:08 ◼   ► up and start talking to people and you know before I knew it thirty forty [TS]

00:03:11 ◼   ► people are out there and they're just watching me stand in a line for the [TS]

00:03:15 ◼   ► roller coaster and said ok we're gonna get on I like a little history you know [TS]

00:03:20 ◼   ► why this ruling system is different than other ones blah blah blah and I just SAT [TS]

00:03:23 ◼   ► there like 30 people came along with me on the right I held it up I was in front [TS]

00:03:27 ◼   ► row held it up and they rode the roller coaster with me which I thought was [TS]

00:03:31 ◼   ► interesting so but if anybody out there doesn't know so meerkat is an iPhone app [TS]

00:03:36 ◼   ► I don't think it's is there an iPad version is the iPhone now just iPhone [TS]

00:03:41 ◼   ► iphoneonly no website no enduring not that I know of no iPhone only you sign [TS]

00:03:49 ◼   ► in with Twitter you have to you know Twitter's the only option to sign in [TS]

00:03:52 ◼   ► with your Twitter account and if you want to you can start streaming [TS]

00:03:56 ◼   ► anytime uses the FaceTime camera or I guess either camera yeah you can flip [TS]

00:04:01 ◼   ► back and forth and when you hit stream it [TS]

00:04:04 ◼   ► tweets for you and just says whatever you wanted to say like hey I'm outside [TS]

00:04:08 ◼   ► Apple event or hey I'm going on Space Mountain and then you know your Twitter [TS]

00:04:13 ◼   ► followers will see the tweet and if they want to they they type of thing and it [TS]

00:04:18 ◼   ► takes them over to the meerkat happen again [TS]

00:04:20 ◼   ► watch it with you yeah it's extremely simple the interface just has a little [TS]

00:04:26 ◼   ► robot icons that kind of show you the Twitter profile picture of the people [TS]

00:04:31 ◼   ► that are watching and then they can when they reply to you in a tweet publicly so [TS]

00:04:37 ◼   ► the conversation happens in public on Twitter oh right right right and that is [TS]

00:04:40 ◼   ► essential to it is there when they reply to you the tweets show up in the app [TS]

00:04:44 ◼   ► itself so you can hold like and I saw a bunch of people did this after the [TS]

00:04:50 ◼   ► abdomen as they hold a meerkat session and Eli Q&A in their Twitter followers [TS]

00:04:53 ◼   ► could say hey can I just buy the Milanese ban on my own [TS]

00:04:58 ◼   ► yes yes you can you know we're never gonna ask the questions and you see them [TS]

00:05:02 ◼   ► right and i think that that feedback that instantaneous access to people's [TS]

00:05:07 ◼   ► compelling I have a good thinking about this like what does it do what what is [TS]

00:05:14 ◼   ► the purpose I mean I don't know what the purposes I don't know whether they can [TS]

00:05:17 ◼   ► be able to monetize it I don't know whether it's a fad you know I don't know [TS]

00:05:20 ◼   ► any of that stuff to predict the future on that but it does seem interesting to [TS]

00:05:23 ◼   ► me as a sort of empathy machine because when you see produced video of a person [TS]

00:05:29 ◼   ► there's a disconnect notice about something else not live a study media [TS]

00:05:33 ◼   ► and I think that snapshot meerkat find a lot of these things that are producing [TS]

00:05:38 ◼   ► serve our content those are kind of along the lines of his empathy machines [TS]

00:05:43 ◼   ► where they create a feeling of empathy with the person that you're watching and [TS]

00:05:47 ◼   ► the person that's being and so that's an interesting thing to me whether or not [TS]

00:05:51 ◼   ► the less I don't know but that's that's kind of something to watch I think it [TS]

00:05:55 ◼   ► seems to me my first take and I i late to pick this up like I said I'm even [TS]

00:06:01 ◼   ► signed up for yesterday [TS]

00:06:03 ◼   ► maybe the day before but it and I guess when did it come out like last week [TS]

00:06:10 ◼   ► yeah it's it's kind of a long story that they had this other thing and then they [TS]

00:06:14 ◼   ► stopped doing it a lot of problems but this was an option to that and a couple [TS]

00:06:18 ◼   ► of weeks ago they put it on product hunt and it just kind of took off from [TS]

00:06:22 ◼   ► product and a bunch of the Technorati started using it and then you know [TS]

00:06:27 ◼   ► because it's it's sort of an incestuous twitter group everybody started grabbing [TS]

00:06:32 ◼   ► it and watching the streams and then creating our own cause like I said it's [TS]

00:06:36 ◼   ► one tap so once you open the app you can start streaming immediately there's no [TS]

00:06:39 ◼   ► complicated setup now and it's you know it does seem like a typical Valley [TS]

00:06:46 ◼   ► venture play because surely that all this free streaming is costing them [TS]

00:06:51 ◼   ► money means streaming is not cheap right right absolutely it's not it's it's [TS]

00:06:57 ◼   ► gotta take a stun nice backbone of server architecture to execute and [TS]

00:07:03 ◼   ► Twitter just actually bought an un- launched sort of version of mir cackle [TS]

00:07:08 ◼   ► periscope we we're we heard that they'd bought it a week ago and I get some [TS]

00:07:13 ◼   ► deals just confirmed it yesterday or whatever but it's very interesting in [TS]

00:07:19 ◼   ► terms of Twitter accessory and yeah but that's interesting too though that [TS]

00:07:24 ◼   ► they'd Twitter just by somebody who does the same thing because to me it seems as [TS]

00:07:27 ◼   ► though meerkats play is to get bought by Twitter because you and I don't blame [TS]

00:07:34 ◼   ► them like in some sense in some ways putting the business aside and who's [TS]

00:07:39 ◼   ► gonna bite whether you're hoping the IPO or whether you're hoping its Twitter by [TS]

00:07:42 ◼   ► you or somebody it's it's very interesting to me that the one and only [TS]

00:07:47 ◼   ► way to sign into things Twitter that they're completely building it as I mean [TS]

00:07:52 ◼   ► who knows they might change that in the future but at least right now it is [TS]

00:07:55 ◼   ► completely built on the back of Twitter and like you said the the replies go out [TS]

00:08:01 ◼   ► tweet everything is a public conversation outside of meerkat on [TS]

00:08:04 ◼   ► Twitter other then the stream itself which is yeah and I think they did that [TS]

00:08:10 ◼   ► to founder said something I was watching a little trip with him I didn't ask him [TS]

00:08:13 ◼   ► personally but he said that they did it that way because their previous product [TS]

00:08:17 ◼   ► which was also a streaming product of some sort if they had a lot of problems [TS]

00:08:21 ◼   ► with trolling you know what people streaming in the people jumping on their [TS]

00:08:25 ◼   ► creating user names or whatever and being acidic or or you know crappy to [TS]

00:08:30 ◼   ► people streaming and so they they said that the public conversation actually [TS]

00:08:35 ◼   ► work better for more on on point but and also it also sort of puts the onus on [TS]

00:08:43 ◼   ► Twitter to handle the creation of throw-away spam accounts something [TS]

00:08:49 ◼   ► Twitter obviously has to be doing anyway it's not certainly not like they're [TS]

00:08:54 ◼   ► adding to Twitter's burn no no I mean it's a smart move to upload any of the [TS]

00:09:00 ◼   ► complexities of creating commenting structure or account management to [TS]

00:09:05 ◼   ► another network as long as your model is it hurt by the fact that you're not [TS]

00:09:10 ◼   ► owning your network and so that's as you mentioned that's one of the key things [TS]

00:09:14 ◼   ► like what are they trying to do well it seems like they need to be sort of held [TS]

00:09:19 ◼   ► in the bosom of a larger thing unless they figure out a way to monetize it [TS]

00:09:23 ◼   ► that doesn't remove the simplicity you know what are you doing your cat with [TS]

00:09:27 ◼   ► like sponsored by such-and-such layered over the top of it I don't know maybe [TS]

00:09:31 ◼   ► you know so you did a meerkat from outside the event yeah I did so I popped [TS]

00:09:40 ◼   ► why did actually one kind of inside the event just before it you know they they [TS]

00:09:45 ◼   ► typically get a commander-in-chief ustream sopcast streaming it or whatever [TS]

00:09:49 ◼   ► so just a little bit before the event to let people see what was going on inside [TS]

00:09:53 ◼   ► there and then a little bit from the demo room and let people walk around it [TS]

00:09:57 ◼   ► and then I did so did a question Q&A afterwards in the st. Regis which is [TS]

00:10:04 ◼   ► across the street and asset in the lobby their and answered questions people were [TS]

00:10:10 ◼   ► tweeting me about the watch and the laptop it's tough to strengthen stream [TS]

00:10:13 ◼   ► of consciousness it how many people do get watching us like the the final Q&A [TS]

00:10:20 ◼   ► did I think I got like 250 or so yeah I mean as a fraction of people as remember [TS]

00:10:27 ◼   ► this is a synchronous thing right it's you cannot it's not a synchronous in any [TS]

00:10:32 ◼   ► way shape or form people have to be fully dedicated the whole street is [TS]

00:10:35 ◼   ► given over to you this is why by the way these species are salivating right and [TS]

00:10:40 ◼   ► looking at these apps and going like oh my gosh you know you're actually [TS]

00:10:43 ◼   ► reaching out and taking over somebody's complete attention and their entire [TS]

00:10:48 ◼   ► screen of the iPhone anytime you can do that i mean that's that's insane you [TS]

00:10:52 ◼   ► know I think that the next five years is gonna be a true [TS]

00:10:57 ◼   ► transition has already started to me it started with Instagram Instagram started [TS]

00:11:02 ◼   ► iphoneonly and that's you know years ago at this point but I feel like Instagram [TS]

00:11:08 ◼   ► was so far ahead of its time in terms of going at only 22 launch and I feel like [TS]

00:11:14 ◼   ► the next five years is gonna be a transition in that direction and not [TS]

00:11:18 ◼   ► even just phone only i mean clearly eventually you know you can go watch [TS]

00:11:22 ◼   ► only at this point will get into over the course of the show but that a doing [TS]

00:11:27 ◼   ► a website and making it a web service that anybody can just go to you know I [TS]

00:11:32 ◼   ► guess it would be meerkat dot com whatever is old way of thinking and not [TS]

00:11:37 ◼   ► that it's a bad not that it's bad and not that there won't be in the future [TS]

00:11:41 ◼   ► brand new things that start his website and have success in their appropriate [TS]

00:11:45 ◼   ► it's just that there are certain ideas and concepts that work better or best or [TS]

00:11:52 ◼   ► maybe even only as a nap yeah yeah I absolutely agree I think you're you're [TS]

00:11:58 ◼   ► sort of unlocking I would have to say most of it is around is built around [TS]

00:12:04 ◼   ► context rate has a mobile device offers only really one context for web [TS]

00:12:09 ◼   ► that somebody's looking at their computer screen where is the context for [TS]

00:12:13 ◼   ► mobile is a lot of things good location your speed your the weather like there's [TS]

00:12:19 ◼   ► lots of other things that are coming into play when you have a mobile device [TS]

00:12:22 ◼   ► that could be literally anywhere in the world at any altitude above the surface [TS]

00:12:26 ◼   ► of the planet you know or below and all the sudden you've got a lot of a lot [TS]

00:12:30 ◼   ► more variety of stuff you know what if somebody's retail version of meerkats [TS]

00:12:34 ◼   ► just responders right oh I you know I love spelunking I wanna watch the [TS]

00:12:38 ◼   ► spelunking channel will it's no longer a channel on a website it's a it's a [TS]

00:12:43 ◼   ► bespoke you know just watching sponsors go down in caves think that there's [TS]

00:12:48 ◼   ► gonna be a lot of interesting stuff like that whether or not those will scale you [TS]

00:12:52 ◼   ► know but the other thing too and I think you touched on this a few minutes ago is [TS]

00:12:56 ◼   ► that it is like with LTE and its pervasiveness and its relative [TS]

00:13:01 ◼   ► incredible speed is just how far we've come so quickly like in 08 and seven [TS]

00:13:08 ◼   ► years ago when we had the original iPhone it didn't even do video and let [TS]

00:13:14 ◼   ► alone have a front-facing camera one camera shooting in the back [TS]

00:13:18 ◼   ► didn't do video pier head and had edged cellular networking which really [TS]

00:13:25 ◼   ► struggled even to load complex web pages and seven years people are streaming [TS]

00:13:32 ◼   ► live high-definition video from this from the secondary camera on the device [TS]

00:13:41 ◼   ► yeah I mean it and it's it's really good I mean the video quality is pretty solid [TS]

00:13:45 ◼   ► I mean there's some finicky stuff some stuff about the need to improve but it's [TS]

00:13:50 ◼   ► i mean I've watched dreams obviously and it's been transported in a year you're [TS]

00:13:56 ◼   ► there and that is insane the victim we can walk around with it and moved area I [TS]

00:14:03 ◼   ► remember forever with video streaming their whole period where they began with [TS]

00:14:10 ◼   ► was so poor on cellular but just enough but but to Porter really supporting [TS]

00:14:16 ◼   ► where you would give is bursty thing we're just like oh you know it's fine [TS]

00:14:20 ◼   ► and then it's really really bad [TS]

00:14:21 ◼   ► for 10 minutes and that that would kill it right you can watch this this is [TS]

00:14:25 ◼   ► annoying [TS]

00:14:26 ◼   ► stuttering or whatever so anything any one of those little factors doesn't work [TS]

00:14:30 ◼   ► then live streaming doesn't work so now we've got all the pieces will be [TS]

00:14:33 ◼   ► interesting to see if it explodes this time [TS]

00:14:36 ◼   ► yeah yeah I think it definitely caught my eye and the design of the app did too [TS]

00:14:43 ◼   ► is like you said that to one tap into me I know it's like you think I've well [TS]

00:14:48 ◼   ► it's really hard to get their design wise to get into that you can do [TS]

00:14:54 ◼   ► something like that like this the more brain dead simple stupid something looks [TS]

00:14:59 ◼   ► the harder it was to get from the original idea down to that you know one [TS]

00:15:04 ◼   ► button away from streaming simplicity bright and one of the indicators that I [TS]

00:15:09 ◼   ► see how easy it is actually funny but i've seen a selective been kind of [TS]

00:15:13 ◼   ► watching it as I picked up a couple weeks ago and then have been [TS]

00:15:17 ◼   ► investigating other stories about other similar setups as I've been monitoring [TS]

00:15:21 ◼   ► which people join and when they start streaming and I've noticed that almost [TS]

00:15:26 ◼   ► everybody you you didn't cause I got to push notification for you joining but [TS]

00:15:31 ◼   ► because it basically using your Twitter network so you're gonna get a [TS]

00:15:34 ◼   ► notification for anybody I follow on Twitter joining it right but I notice [TS]

00:15:38 ◼   ► that almost everybody joins and then immediately start streaming I'm [TS]

00:15:42 ◼   ► convinced it's because they think there's more steps and they hit the [TS]

00:15:46 ◼   ► stream buns and fifty states TV and by the time I see the dedication in ago in [TS]

00:15:52 ◼   ► their body stops and I haven't had him to ask somebody who does it next time [TS]

00:15:55 ◼   ► they do it to just do it because you thought there'd be like we're set up for [TS]

00:15:59 ◼   ► more steps I think it's because they got all this stream button to see what I [TS]

00:16:04 ◼   ► have to do set this up and boom there cameras on the shuttle but it's a funny [TS]

00:16:09 ◼   ► thing to not even funny but just interesting to me you know I'd be [TS]

00:16:15 ◼   ► shocked if they don't come out with an Android version sooner rather than later [TS]

00:16:18 ◼   ► I mean I but but going iOS first you in addition to being able to piggyback off [TS]

00:16:24 ◼   ► Twitter and the social [TS]

00:16:27 ◼   ► graph as they call it the social graph that you already inherit by by using [TS]

00:16:32 ◼   ► that as your name and you don't have to create your own user account system and [TS]

00:16:35 ◼   ► you don't have to please her own spam account at a director but by going on [TS]

00:16:40 ◼   ► iOS you also get the piggyback off the built-in support for Twitter account [TS]

00:16:46 ◼   ► system wide and say don't have to type your password [TS]

00:16:49 ◼   ► you just say hey meerkat wants to use your Twitter account is that alright [TS]

00:16:54 ◼   ► yes use this Twitter account that I've already configured and you're in and [TS]

00:16:58 ◼   ► that is huge too even if you have a shitty password even if you're not doing [TS]

00:17:05 ◼   ► the right thing and having you know uppercase and lowercase numbers and [TS]

00:17:08 ◼   ► punctuation and all sorts of stuff in it still is always a pain in the end it [TS]

00:17:13 ◼   ► even a pain in the ass to type in a shitty password truth be told and they [TS]

00:17:17 ◼   ► totally get to skip that in terms of just getting people on board right and [TS]

00:17:24 ◼   ► that that conversion rate goes way up when you have that access like any [TS]

00:17:27 ◼   ► shopping cart you know if you're logged in the Amazon you're much more likely to [TS]

00:17:31 ◼   ► buy toilet paper whatever then if you're not logged and you have to find your [TS]

00:17:33 ◼   ► passwords the same concept and then they are well I'm even thinking like to say [TS]

00:17:38 ◼   ► somebody's following you and maybe they've heard of meerkat whatever but [TS]

00:17:42 ◼   ► then they see that you say you're tweeting from the Apple event and [TS]

00:17:45 ◼   ► they're like oh shit I would like to see that he's not even goofing around right [TS]

00:17:48 ◼   ► now this is something followed the link download the app launch the app boom [TS]

00:17:54 ◼   ► here in like you couldcan and like you said it's it's synchronous you know you [TS]

00:17:57 ◼   ► have to hear your doing this live but even somebody who hadn't even downloaded [TS]

00:18:01 ◼   ► the app could catch in and jump into your stream in I would honestly say a [TS]

00:18:06 ◼   ► minute right I give it 30 seconds for the app to download and third they have [TS]

00:18:11 ◼   ► a web experience so they do have a web version it just does he can't comment [TS]

00:18:14 ◼   ► you can't see all the stuff but you can see you can watch the stream on the web [TS]

00:18:18 ◼   ► so they did provide a web viewer like a bear behavior but it runs on flashing [TS]

00:18:23 ◼   ► it's not great so it's sort of access a teaser but yeah I think you're right I [TS]

00:18:28 ◼   ► think you could within a minute download the app to login because of obviously [TS]

00:18:33 ◼   ► it's preload in for you essentially just stopped in and then start watching the [TS]

00:18:38 ◼   ► stream absolutely [TS]

00:18:39 ◼   ► there's always somebody shut down the stream within a minute you be watching [TS]

00:18:42 ◼   ► them yeah I think that a lot of people who are going to join our gonna do it at [TS]

00:18:46 ◼   ► some point when they see oh here's a stream of actually interested in [TS]

00:18:49 ◼   ► starting right now I better jump in and you can do it because of the you know [TS]

00:18:56 ◼   ► the fact that their piggy backing off the system user accounts and her alright [TS]

00:19:04 ◼   ► let me take a break before we start talking about the event and i wanna talk [TS]

00:19:10 ◼   ► about our first sponsor it's our good friends at igloo igloo is an internet [TS]

00:19:17 ◼   ► you'll actually like you can share news organize your files coordinate calendars [TS]

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00:19:33 ◼   ► interact with them gather feedback and make changes they've even had the [TS]

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00:19:41 ◼   ► page so if you've got like a document that needs approval or need everybody to [TS]

00:19:46 ◼   ► sign off on it you can market so that hey show me who's seen it and then when [TS]

00:19:50 ◼   ► you post it to a glue you'll get actively read read read receipts for [TS]

00:19:56 ◼   ► who's seen it if you want it it's like a read receipt in your email or on my [TS]

00:20:00 ◼   ► message but less annoying and it helps you track whether your colleagues have [TS]

00:20:06 ◼   ► read or acknowledged policies signed off on legal agreements or you know anything [TS]

00:20:11 ◼   ► like that confirmed the completion those training materials whatever if your [TS]

00:20:15 ◼   ► company your team has a legacy internet that looks like it was built in the [TS]

00:20:20 ◼   ► nineties and it probably does you should give it a try you can sign up for a free [TS]

00:20:26 ◼   ► trial [TS]

00:20:27 ◼   ► up to 10 ppl user for free include software dot com slash TTS like the [TS]

00:20:35 ◼   ► talk-show TTS I think you can also use / the talk show and that will work as well [TS]

00:20:41 ◼   ► so my thanks to a group of a team you need an internet go check them out [TS]

00:20:45 ◼   ► software dot com slash TTS so the event Monday what you think overall I thought [TS]

00:20:56 ◼   ► it was good i mean there are several standout things for me I'm an athlete [TS]

00:20:59 ◼   ► that as usual when they have said something before they say it again like [TS]

00:21:04 ◼   ► this happens a lot of WWDC you get a lot of old rehashed self and people kinda to [TS]

00:21:09 ◼   ► now in until somebody says something new so there are some of that going on with [TS]

00:21:13 ◼   ► the watch stuff but I think that there were several key things obviously [TS]

00:21:17 ◼   ► leading with researched it was a very big curveball and I think anybody my [TS]

00:21:22 ◼   ► feet and and people in our back channel were were definitely like what what what [TS]

00:21:28 ◼   ► we talked about what is this and I think that that was a smart move to kind of [TS]

00:21:33 ◼   ► start with that and say hey we're going to talk about this whole thing we're [TS]

00:21:37 ◼   ► doing instead of maybe at the end where recycle yellow whatever you obviously [TS]

00:21:41 ◼   ► put the city include somebody cares right so that was interesting [TS]

00:21:45 ◼   ► the whole research get thing is I think it's an enormous long-term project I [TS]

00:21:49 ◼   ► thought it was a research kit number one it was interesting in and of itself but [TS]

00:21:53 ◼   ► it was interesting [TS]

00:21:54 ◼   ► insofar as that it completely went against the last two months narrative of [TS]

00:22:01 ◼   ► Apple's totally backing away from health monitoring and all this like health and [TS]

00:22:07 ◼   ► fitness tracking stuff yeah it did flying that face the face of that stuff [TS]

00:22:15 ◼   ► and I don't think that wasn't calculated that makes it said they'd probably [TS]

00:22:21 ◼   ► definitely acknowledged that it was going on and knew that was going on and [TS]

00:22:25 ◼   ► and it didn't hurt that was right up front the big thing to me obviously when [TS]

00:22:29 ◼   ► he said it was open source I think everybody kind of like you know they [TS]

00:22:33 ◼   ► didn't necessarily expect that but in hindsight it makes complete sense so [TS]

00:22:38 ◼   ► research kit is this framework that allows organizations like hospitals to [TS]

00:22:44 ◼   ► do research on conditions like Parkinson's and other other conditions [TS]

00:22:49 ◼   ► and gather feedback essentially from those patients as far as the symptoms [TS]

00:22:55 ◼   ► and their reactions to treatments and that's a that's an enormous I have Steve [TS]

00:23:01 ◼   ► C market it's an enormous opportunity I Guess 44 hospitals yeah it's definitely [TS]

00:23:09 ◼   ► just cleared from how much time they spent on it in the event that it's a [TS]

00:23:14 ◼   ► major initiative and it really does seem as though you know it's it's all new [TS]

00:23:20 ◼   ► territory there's never been anything like this before now and they're the [TS]

00:23:24 ◼   ► difference they did they said this in the keynote that a lot of the research [TS]

00:23:28 ◼   ► on this is done with very small sample sizes yeah it's done on paper and stuff [TS]

00:23:33 ◼   ► like that and that's all accurate I talked to some people about this and you [TS]

00:23:37 ◼   ► know they're they're incredibly excited you know people that are in this field [TS]

00:23:40 ◼   ► in the medical field below you know this is gonna be awesome [TS]

00:23:44 ◼   ► yeah I the iPhone is still a demo right guy phone owners at still a demographic [TS]

00:23:49 ◼   ► so you're not necessarily getting a few absolute you know broadest spectrum but [TS]

00:23:54 ◼   ► it's way more than a thousand people with pieces of paper you know so that's [TS]

00:23:58 ◼   ► going to bed I think yeah and with the regarding the open source I saw a lot of [TS]

00:24:03 ◼   ► cynicism in that regard [TS]

00:24:06 ◼   ► specifically hearkening back to the announcement of FaceTime overdose when [TS]

00:24:16 ◼   ► was at 2 2010 2010 2011 I don't remember exactly [TS]

00:24:23 ◼   ► steve Jobs was still alive because it was Steve Jobs who announced that and [TS]

00:24:26 ◼   ► we're going to make it an open protocol I don't think he said open source I [TS]

00:24:30 ◼   ► think he said we're gonna make it an open protocol so that you know everybody [TS]

00:24:36 ◼   ► you know other phone makers could or computer makers whoever could make [TS]

00:24:40 ◼   ► FaceTime compatible software and yeah obviously that didn't happen [TS]

00:24:45 ◼   ► yeah they called was we're going to the standards bodies starting tomorrow I'm [TS]

00:24:50 ◼   ► going to make FaceTime an open industry standard ok I was in 2010 so there's a [TS]

00:24:56 ◼   ► lot of people I so yeah [TS]

00:24:57 ◼   ► but here's the thing this truly is one of those like things are different [TS]

00:25:06 ◼   ► without Steve Jobs said the people on Twitter steve Jobs was impetuous and I [TS]

00:25:12 ◼   ► know for a fact that the FaceTime team found out that they were gonna take it [TS]

00:25:16 ◼   ► to open standards bodies exactly what we did when it was announced like that [TS]

00:25:22 ◼   ► that's brutal that was something that Steve Jobs decided during rehearsals the [TS]

00:25:27 ◼   ► week prior to the announcement is why not you know let's do this and didn't [TS]

00:25:32 ◼   ► talk to lawyers didn't talk to the team so the source code nothing was written [TS]

00:25:36 ◼   ► with the idea that it would be an open standard and that I know and then this I [TS]

00:25:42 ◼   ► don't know but it's sure having talked to people over the years about it that [TS]

00:25:47 ◼   ► they've had a lot of lawsuits regarding patent related lawsuits regarding [TS]

00:25:53 ◼   ► FaceTime and at least one of them made them change the protocol at some point [TS]

00:26:00 ◼   ► and I think it actually related to a time when FaceTime got flaked here like [TS]

00:26:06 ◼   ► they had to do so I had to make some changes and it actually made it worse [TS]

00:26:10 ◼   ► guess I remember that it was their routing protocol or something yeah it [TS]

00:26:14 ◼   ► was the way that they handed off from wake up phone call from a cellular [TS]

00:26:17 ◼   ► network to the data network or something yeah I don't know the details I don't [TS]

00:26:21 ◼   ► think of as interesting as the just the basic story though which is that patent [TS]

00:26:25 ◼   ► litigation forced them to change the protocol so they couldn't have even [TS]

00:26:28 ◼   ► gotten you know they couldn't even keep the protocol that they shipped with [TS]

00:26:32 ◼   ► themselves let alone make an open standard and and there are so it's the [TS]

00:26:38 ◼   ► whole area is so patent encumbered that it's just that it's more or less why [TS]

00:26:42 ◼   ► they've given up on it [TS]

00:26:44 ◼   ► a man who knows maybe someday they will submit to have it in shape to do [TS]

00:26:48 ◼   ► but in terms of its been you know for five years and it hasn't happened it's [TS]

00:26:53 ◼   ► because when they went to Steve Jobs announced it it just was not vetted [TS]

00:26:57 ◼   ► vetted by engineering or vetted by legal declaration it was jobs saying we're [TS]

00:27:02 ◼   ► gonna make it you know [TS]

00:27:03 ◼   ► standard and Tim Cook is not a diaper CEO like open source health health care [TS]

00:27:13 ◼   ► but research get their gonna open to it and I guess that the research kid team [TS]

00:27:20 ◼   ► knew that plan all along and you know has been right I i dont know I don't [TS]

00:27:25 ◼   ► know anybody I have no sources on the research team so I you know there could [TS]

00:27:29 ◼   ► be people in Cupertino listening to this podcast going oh god you're so wrong [TS]

00:27:32 ◼   ► we're fucked I don't know who we found out same time you did but my guess is [TS]

00:27:38 ◼   ► though that they knew this all along and that they've written it because it is [TS]

00:27:41 ◼   ► true this is very true it is really hard to open source any significant code base [TS]

00:27:47 ◼   ► that was not intended to be open source from the get-go it's just a talk to any [TS]

00:27:52 ◼   ► programmer it's just axiomatic yeah and I'm not a program I said this is is that [TS]

00:27:58 ◼   ► this is essentially because it's interwoven with stuff that you don't [TS]

00:28:01 ◼   ► want to open source right yeah and you know it's almost like designing a US [TS]

00:28:05 ◼   ► base like a building like if you know a space that meant for the public to come [TS]

00:28:09 ◼   ► in is different than a space that you is not meant for the public to come in just [TS]

00:28:13 ◼   ► dunno terms of where you put the doors where you put locks what's you know [TS]

00:28:17 ◼   ► bolted down and yet in my wet libraries you use what dependencies you have you [TS]

00:28:23 ◼   ► know it's so my guess is that this will be open source right on schedule with no [TS]

00:28:28 ◼   ► hitches [TS]

00:28:29 ◼   ► the schedule thing you'll be interesting but yeah I don't think it'll be a year's [TS]

00:28:34 ◼   ► delay or or nobody's ever gonna talk about the game like FaceTime it's a it [TS]

00:28:38 ◼   ► doesn't make sense I mean what they're trying to do only actually makes sense [TS]

00:28:42 ◼   ► if other people have access to it i mean that what they're trying to do but the [TS]

00:28:47 ◼   ► spirit in which they're trying to do it right so if they're trying to say we are [TS]

00:28:51 ◼   ► genuinely interested in improving the quality and quantity of research in this [TS]

00:28:57 ◼   ► arena [TS]

00:28:58 ◼   ► then the only way to really honor that is to say it's not just iPhone users you [TS]

00:29:04 ◼   ► know we're gonna open sources so anybody can access this framework and and do [TS]

00:29:07 ◼   ► these things it's just work we need we felt we needed to do and cook said [TS]

00:29:11 ◼   ► something essentially reiterating his I'm we don't pay attention to the ROI [TS]

00:29:16 ◼   ► statements at the recent shareholders meeting is there something about [TS]

00:29:20 ◼   ► research kid and and some other efforts they did as far as a person and say it's [TS]

00:29:25 ◼   ► I think it is genuinely at being sure it's good PR for them right obviously [TS]

00:29:30 ◼   ► but it it also is something I think it where they saw an opportunity that they [TS]

00:29:35 ◼   ► could execute on this because they were already doing stuff in that space and [TS]

00:29:39 ◼   ► they would benefit them for sure but it would also benefit you know the public [TS]

00:29:42 ◼   ► at large and why not you know at this point they have the resources and money [TS]

00:29:47 ◼   ► to spend on these things and it just seems like cook is more willing to say [TS]

00:29:51 ◼   ► ok you've you people do this you take this chunk of resources into this yeah I [TS]

00:29:58 ◼   ► agree you know I think that it doesn't mean you have to be any less cynical [TS]

00:30:03 ◼   ► about Apple is a for-profit corporation but that it's true some of the stuff [TS]

00:30:06 ◼   ► they do is not about the ROI I know that I didn't see anything about the [TS]

00:30:11 ◼   ► shareholders meeting yesterday but I know he'd repeated that again a week or [TS]

00:30:17 ◼   ► two ago when he was in Europe and he was when he was in London and somebody you [TS]

00:30:21 ◼   ► know he took questions from store employees in their espresso there and [TS]

00:30:24 ◼   ► that somebody asked about accessibility and weather watches gonna be accessible [TS]

00:30:29 ◼   ► and he just said it will be and that they take it seriously and it's just one [TS]

00:30:33 ◼   ► of those things where they don't measure the ROI they don't measure whether they [TS]

00:30:37 ◼   ► sell enough iPhones to vision impaired people to justify the cost of the [TS]

00:30:44 ◼   ► engineering of making everything accessible to they don't even measure it [TS]

00:30:47 ◼   ► because it's just the right thing to do and clearly they can do it and still be [TS]

00:30:51 ◼   ► very profitable it's just the right thing to do and i believe that i truly [TS]

00:30:55 ◼   ► believe that they don't measure the ROI and stuff like that [TS]

00:30:59 ◼   ► yeah and and he said that at this shareholders meeting I guess he said [TS]

00:31:04 ◼   ► Apple didn't do this for the RI in reference to research get this just [TS]

00:31:08 ◼   ► isn't the lens Apple uses that was the reason he is in of course we got big as [TS]

00:31:14 ◼   ► it as a news organization we get pitches from from everybody immediately after [TS]

00:31:19 ◼   ► falling to some so we get from these people [TS]

00:31:22 ◼   ► dinner either shareholder interests people or conservative organizations or [TS]

00:31:27 ◼   ► capitalist advocates said stuff we get all these bitches immediately afterwards [TS]

00:31:31 ◼   ► so they're like oh we were very disappointed with Tim Cook denigrating [TS]

00:31:35 ◼   ► capitalism and you know it it's actually pretty amazing how specific people get [TS]

00:31:40 ◼   ► when he says it's a small statement but it is very tricky to say that and and [TS]

00:31:46 ◼   ► very tricky say about the right things has his job is to maximize investor [TS]

00:31:51 ◼   ► return as an overall CEO so it's quite a powerful statement more powerful than [TS]

00:31:56 ◼   ► people give it credit for it I would actually I that's actually a I like [TS]

00:32:03 ◼   ► eighties going forward and it's actually not the job of the CEO there is that [TS]

00:32:10 ◼   ► gives people say that it's good it's become like part of the there's a lot of [TS]

00:32:17 ◼   ► people who put it in those terms that the job the CEOs to maximize investor [TS]

00:32:22 ◼   ► returns and it's actually not sure you can't there is no legal definition that [TS]

00:32:25 ◼   ► says that it's the CEO doesn't hurt to the shareholders and shareholders to [TS]

00:32:28 ◼   ► have a reasonable expectation that there that the company will be managed in a [TS]

00:32:32 ◼   ► way that you know doesn't devalue the company but that is it's sort of a tease [TS]

00:32:40 ◼   ► going forward justification for for the sort of logic that leads to the quarter [TS]

00:32:45 ◼   ► by quarter you know to do whatever it takes that's actually traditionally is [TS]

00:32:50 ◼   ► not really the the view of the CEO and I think definitely has that old school [TS]

00:32:54 ◼   ► like he's thinking every bit as much about where I was going to be in [TS]

00:32:58 ◼   ► twenty-five thirty years as he is where they're going to be next quarter and but [TS]

00:33:03 ◼   ► anyway long story short I think nobody the thing that's different about how [TS]

00:33:06 ◼   ► cool is there and and again you can be completely cynical about their there [TS]

00:33:11 ◼   ► ruthless capitalism is their profit margins across the board but by focusing [TS]

00:33:16 ◼   ► in maintaining these unprecedented 34 35 36 37 percent profit margins on with [TS]

00:33:26 ◼   ► with average selling prices that are away above the competition so they have [TS]

00:33:30 ◼   ► higher margins and higher selling average selling prices for phones for [TS]

00:33:34 ◼   ► laptops or desktops for tax relief for the watches and definitely for watches [TS]

00:33:39 ◼   ► that's what allows them to do things on the periphery that may not have an ROI [TS]

00:33:46 ◼   ► you know you know it's by focusing on keeping these high profit margins and [TS]

00:33:54 ◼   ► overall and incredible amount of profit they don't have to do you know the [TS]

00:33:59 ◼   ► details and stuff like that like I don't think that their reckless with their [TS]

00:34:03 ◼   ► money at all if anything I think that they're still relatively conservative [TS]

00:34:07 ◼   ► maybe even too conservative with their spending but that's that's how you [TS]

00:34:11 ◼   ► become so insanely profitable is by being conservative with your spending [TS]

00:34:15 ◼   ► what was it last year I thought I thought and and you know i i don't mean [TS]

00:34:20 ◼   ► to I thought Tim Cook's too big move move moments last year when he has a say [TS]

00:34:26 ◼   ► in business week where he came out as gay which was very eloquent and just [TS]

00:34:31 ◼   ► perfectly timed and absolutely and his downright angry response at last year's [TS]

00:34:38 ◼   ► shareholder meeting began talking about return on investment with the [TS]

00:34:43 ◼   ► conservative guy who was upset about their stance on global warming and that [TS]

00:34:49 ◼   ► there you know spending billions of dollars on solar power for their data [TS]

00:34:55 ◼   ► centers and now they've announced a new thing where they're spending billions of [TS]

00:34:58 ◼   ► dollars on solar power to power the campus you know he was upset about that [TS]

00:35:03 ◼   ► why you wasting how can you justify wasting shareholder money on [TS]

00:35:07 ◼   ► you know this theory that you know that the cookout and even though he did that [TS]

00:35:15 ◼   ► that's the only time I thought that you've ever seen in public you've ever [TS]

00:35:19 ◼   ► seen Tim Cook Off message ever and not that here I don't think he regrets at [TS]

00:35:23 ◼   ► all but he really he got angry kinda scary yeah yeah I know I can I can't [TS]

00:35:30 ◼   ► even imagine now because he's such a calm collected I it's so different when [TS]

00:35:35 ◼   ► somebody's bombastic he kind of expected from them but I think it was definitely [TS]

00:35:39 ◼   ► a departure from the script and a departure from his his demeanor cracked [TS]

00:35:43 ◼   ► a little bit and the necessarily a bad way but just in a very human way you [TS]

00:35:47 ◼   ► feel very passionately about about that subject and I think that there's the [TS]

00:35:52 ◼   ► cynicism as you mentioned it's good as a journalist it's helpful to have seen [TS]

00:35:56 ◼   ► this is a general overall skepticism but I think that the cynicism towards [TS]

00:36:03 ◼   ► technology and larger companies like Apple especially because of the enormous [TS]

00:36:08 ◼   ► amounts of power that they wield it has to be balanced rate and I think that [TS]

00:36:13 ◼   ► this is kind of subjects where you're talking about a company like Apple [TS]

00:36:17 ◼   ► saying we're going to do this regardless overturn there's a lot of instinctual [TS]

00:36:22 ◼   ► desire to paint that as a PR move or something like that and I i don't i [TS]

00:36:28 ◼   ► don't hang out with Tim Cook we don't play golf I don't know but it just [TS]

00:36:32 ◼   ► doesn't feel if you'll start getting it doesn't feel manufacturer to me at all [TS]

00:36:35 ◼   ► yeah I agree I thought with the sweater with the zip up sweater that he had on [TS]

00:36:41 ◼   ► the word that came to mind was a vernacular [TS]

00:36:46 ◼   ► he seems like he's sort of the company's uncle you know that everybody looks up [TS]

00:36:51 ◼   ► to and you know he's he's not there executive team is pretty much around the [TS]

00:36:57 ◼   ► same age everybody is sort of 52 55 it's not like he is older but his hairs a [TS]

00:37:02 ◼   ► little prayer than than most and so it does he sort of has like elder statesman [TS]

00:37:10 ◼   ► makes him seem that's not all but there's sort of like [TS]

00:37:14 ◼   ► I don't know in a sweater just sort of emphasized he's like the phone call that [TS]

00:37:18 ◼   ► everybody looks up to I think this is a power for him in feeling like he's [TS]

00:37:27 ◼   ► collected you know the key has he's comfortable in the the power in the role [TS]

00:37:33 ◼   ► that he's in as I think a lot of times you see these CEOs who obviously you [TS]

00:37:37 ◼   ► know pulled over the past decade everybody has tried to replicate Apple's [TS]

00:37:40 ◼   ► sort of we're actually gonna bring the company men out on stage and he's gonna [TS]

00:37:45 ◼   ► be convincing and they almost always fail but you see a lot of these guys [TS]

00:37:49 ◼   ► come out and it feels very much like I got coached four for four weeks to [TS]

00:37:58 ◼   ► deliver the speech and I'm delivering about you don't really believe any of [TS]

00:38:00 ◼   ► that but he's feeling more and more comfortable with the power that he [TS]

00:38:05 ◼   ► wields and it seems like it's it's one of those things where he comes out he [TS]

00:38:09 ◼   ► said he's in control he has this presence where you believe that he [TS]

00:38:15 ◼   ► actually does have a handle on what's going on and Steve had that in a [TS]

00:38:19 ◼   ► different way where you felt that the things he was saying reflected his [TS]

00:38:23 ◼   ► passions and his passions drove a company or is it seems like the things [TS]

00:38:26 ◼   ► they cook as saying [TS]

00:38:28 ◼   ► reflect the the passions of the people inside the company just seems like a [TS]

00:38:32 ◼   ► little bit of a different balance there I think the single most important aspect [TS]

00:38:37 ◼   ► of Tim Cook's leadership as CEO and his person to that that what made him so [TS]

00:38:42 ◼   ► suited to take over when he did is that he truly seems completely secure with [TS]

00:38:51 ◼   ► the fact that he is in no way Steve Jobs and I think that it's almost incredible [TS]

00:39:00 ◼   ► like he's nowhere near he's very good is very smart is doing a great job the [TS]

00:39:05 ◼   ► company is incredibly successful so far under his leadership but nobody is ever [TS]

00:39:11 ◼   ► going to doubt nobody I don't think I mean I think you know the way things [TS]

00:39:15 ◼   ► will play out like in the history of the industry he will not be as famous or [TS]

00:39:19 ◼   ► revered or [TS]

00:39:20 ◼   ► as you know look back upon a hundred years from now as Steve Jobs right Steve [TS]

00:39:25 ◼   ► Jobs is thomas edison you know it's Henry Ford he's you know we're gonna be [TS]

00:39:29 ◼   ► talking about him for long after you know we're dead and he is totally secure [TS]

00:39:35 ◼   ► enough he doesn't bother him one bit he understands it he knows it and he's fine [TS]

00:39:40 ◼   ► with it it doesn't bother him at all there's no part of his ego that is [TS]

00:39:45 ◼   ► bothered by that and I think that is extraordinary and I think it's true it's [TS]

00:39:51 ◼   ► just remarkable because I think that you know almost anybody else who would have [TS]

00:39:55 ◼   ► taken over it would have been inevitable that they'd it would it would eat at [TS]

00:39:58 ◼   ► them [TS]

00:39:59 ◼   ► yep yep I agree it takes a lot of it takes a lot of comfort to not put it [TS]

00:40:07 ◼   ► wasn't even that other people compare and do compared him to steve as far as [TS]

00:40:12 ◼   ► management style or success or whatever but to not put that on yourself I mean [TS]

00:40:16 ◼   ► that's an unseen thing and I'm sure you know he thinks about it a lot but [TS]

00:40:20 ◼   ► doesn't seem like you let that get in the way you know in some other universe [TS]

00:40:23 ◼   ► where Steve either didn't get sick or or beat it and stayed ahead of it and had [TS]

00:40:28 ◼   ► you know a full career and stated you know at the helm as CEO until he was you [TS]

00:40:33 ◼   ► know seventy years old and it was planned in obvious transition and there [TS]

00:40:39 ◼   ► is no tragedy involved there still would have had two men as somebody who [TS]

00:40:43 ◼   ► followed Steve Jobs and it would have been hard but it's so much harder to do [TS]

00:40:49 ◼   ► it like Tim Cook did in a way where everybody cook included wishes it had [TS]

00:40:54 ◼   ► had had had to happen right it's just you know it's been you know what three [TS]

00:41:03 ◼   ► years yes three years three and almost you know coming up on three and a half [TS]

00:41:07 ◼   ► years it's you know it it clearly feels like it's in the past tense that you [TS]

00:41:14 ◼   ► know when steve was around feels like this is Tim's Apple but [TS]

00:41:18 ◼   ► I still feel like we we underestimate just what an extraordinary position that [TS]

00:41:23 ◼   ► thrust him into yeah and and the their inmost transitions like this there's a [TS]

00:41:31 ◼   ► situation where you have a clear-cut goal at all we need to fix this or fix [TS]

00:41:37 ◼   ► that and the hardest position to come into as an incoming CEO is to not screw [TS]

00:41:43 ◼   ► up something that's already incredibly successful exactly that's the worst one [TS]

00:41:48 ◼   ► you know there's all kinds of other scenarios but that's the man that's the [TS]

00:41:51 ◼   ► worst [TS]

00:41:52 ◼   ► only thing you can do is if you are you are the best thing must proceed your job [TS]

00:41:57 ◼   ► ever [TS]

00:41:58 ◼   ► you're just going to get people going ok good you didn't screw it up and if [TS]

00:42:01 ◼   ► you're the worst ever in this if your script even a little bit and things go [TS]

00:42:05 ◼   ► downwards than its you know when you're the worst you're awful horrible and [TS]

00:42:10 ◼   ► everybody blames so it's just the thing it was a thankless thing and I think [TS]

00:42:14 ◼   ► he's handled it pretty well when I say it will do another break but Jeff [TS]

00:42:19 ◼   ► Williams first on-stage appearance for research kit well as I i should say [TS]

00:42:26 ◼   ► every word it was his first on-stage appearance at the keynote and it was for [TS]

00:42:30 ◼   ► research I think that's noteworthy I think that there is a sort of implicit [TS]

00:42:40 ◼   ► you know there's a whole page and what a dozen dozen price senior executives at [TS]

00:42:44 ◼   ► Apple that they listed as their senior leadership but the one to speak onstage [TS]

00:42:48 ◼   ► I think there's an implicit you know they're the a-team shoulder that are a [TS]

00:42:53 ◼   ► key Jony ive is exceptionally but he does these videos and I think Jeff [TS]

00:43:00 ◼   ► Williams getting elevated to that level is a sign that he's leveled up within [TS]

00:43:06 ◼   ► the company [TS]

00:43:07 ◼   ► yeah there's a sort of line on the page and i dont wanna read too much into the [TS]

00:43:12 ◼   ► page layout with a sort of line and below it is Paulding Ave and Lisa [TS]

00:43:16 ◼   ► Jackson and Jones opened on me and then above that Jeff Williams is the last [TS]

00:43:21 ◼   ► person above that low but the above that is another great great exactly and I [TS]

00:43:27 ◼   ► think that he's definitely part of that group obviously the people like glue [TS]

00:43:31 ◼   ► won't be on the stage necessarily snapple's thing you know something like [TS]

00:43:37 ◼   ► dan I could see making an appearance maybe at some point johnnie obviously [TS]

00:43:42 ◼   ► chooses not to as far as I have heard you know bruises GCC stop deadly that's [TS]

00:43:48 ◼   ► not his thing but amongst other group the only person that hasn't been on [TS]

00:43:51 ◼   ► there that I i think will eventually would be angela wright yeah I think that [TS]

00:43:55 ◼   ► Jeff being in that group of people that presents and also thought that Kevin [TS]

00:44:01 ◼   ► Lynch coming out and he did actually really good job wasn't too sure but yeah [TS]

00:44:07 ◼   ► i bristle as the general counsel I think if anybody wants as the lawyer had said [TS]

00:44:13 ◼   ► to come out today to speak publicly be like fuck you I would advise you not to [TS]

00:44:19 ◼   ► you just know that is scary you know I think that I as a you know spitball I [TS]

00:44:30 ◼   ► predicted that maybe Angela Ahrendts would appear on stage and then I people [TS]

00:44:35 ◼   ► wrote to me after I would you think if she didn't know I think it's simple [TS]

00:44:39 ◼   ► because they didn't it was my theory that maybe she would was tied to the [TS]

00:44:44 ◼   ► idea that they would talk about these store retail changes that are above the [TS]

00:44:51 ◼   ► table with glass top gonna go on their interests table with glass top now so I [TS]

00:44:57 ◼   ► think she will if he would have been if they had some I think she will [TS]

00:45:00 ◼   ► eventually but I think that it would be in the context of retail you know it's [TS]

00:45:07 ◼   ► no there's too many people who I think are reading into her background and the [TS]

00:45:13 ◼   ► fact they're getting into watches and think that she's doing product marketing [TS]

00:45:17 ◼   ► our product development on watching something like know her job [TS]

00:45:21 ◼   ► had retail and trust me her hands are full like that's more than enough work [TS]

00:45:25 ◼   ► for her to do so if she were to come on stage it would be to talk about retail [TS]

00:45:31 ◼   ► it would not be you know talk about watch features or something like that [TS]

00:45:34 ◼   ► yeah when i when she got hired I did I finally published two people were killed [TS]

00:45:41 ◼   ► four months ago just before the event [TS]

00:45:43 ◼   ► and nobody probably nobody read it because of the event obviously but when [TS]

00:45:47 ◼   ► she got hired I kind of asked around and you know it up a little bit just people [TS]

00:45:50 ◼   ► in new and said so what you know you sheik can be involved in the water [TS]

00:45:54 ◼   ► that's what a lot of people as you said a lot of people were assuming oh she's [TS]

00:45:57 ◼   ► not just hiring your for retail they're hiring or two to help develop watcher [TS]

00:46:01 ◼   ► you know work on that that aspect of it they said don't overestimate the amount [TS]

00:46:08 ◼   ► of involvement that that retail would have in product development you know [TS]

00:46:13 ◼   ► she's not sitting in on Mon product feature roundtables you know necessarily [TS]

00:46:18 ◼   ► and I'm I don't I don't know this for sure obviously is just people giving me [TS]

00:46:22 ◼   ► general kind of hints about how it works so I just yes she's not she's [TS]

00:46:28 ◼   ► indefinitely involved in the retail side of things which I think there's plenty [TS]

00:46:30 ◼   ► of work to do that yeah I I say this not to be dismissive as to her skills and [TS]

00:46:35 ◼   ► abilities and taste I say this only knowing that be hit hard to retail for [TS]

00:46:40 ◼   ► the most profitable per square foot retailer in the world who is expanding [TS]

00:46:47 ◼   ► at a very consistent not know not overly aggressive not reckless but expanding [TS]

00:46:54 ◼   ► and expanding in places as politically delicate as China it more than enough [TS]

00:47:01 ◼   ► for kids a ton of work I'm sure that she is working her ass off every day and [TS]

00:47:05 ◼   ► that just on the retail but I think that if and when we see her on stage will be [TS]

00:47:09 ◼   ► in that context I would take another break here and thank our next sponsor [TS]

00:47:16 ◼   ► and it's our good friends at Sharis berries makes premium men's shaving good [TS]

00:47:23 ◼   ► they make razors blades they make shaving cream in jail after shaved [TS]

00:47:29 ◼   ► everything you need to take care of your savings and they do it right its top [TS]

00:47:35 ◼   ► quality stuff and at a great price [TS]

00:47:39 ◼   ► really truly go to Amazon measured against the stuff from joy about half [TS]

00:47:44 ◼   ► the price of the major complete brand competitors for late [TS]

00:47:49 ◼   ► how they do it well they do it by cutting out the middleman coming out the [TS]

00:47:53 ◼   ► advertising and by taking control themselves they bought their own factory [TS]

00:47:59 ◼   ► in Germany that makes razor blades a factory that was already doing it they [TS]

00:48:03 ◼   ► bought it they make their own blade they are top notch super sharp really [TS]

00:48:09 ◼   ► high-quality they're not just likes company that has a core brand and a [TS]

00:48:13 ◼   ► white label the blade from you know whatever factory anywhere in the world [TS]

00:48:17 ◼   ► now they make their own blades really great stuff they make their own handles [TS]

00:48:21 ◼   ► they're really great design doesn't look like crap that you get from Gillette or [TS]

00:48:27 ◼   ► shakers guys stuff that looks like a Buy It Now and thirty forty years now it's [TS]

00:48:32 ◼   ► gonna look exactly the same when you buy another one because it's just a simple [TS]

00:48:35 ◼   ► plain timeless classy design and all the details right you'd pick up the the [TS]

00:48:41 ◼   ► handle it just feels good in your hand it's like a nice solid just a nice solid [TS]

00:48:45 ◼   ► they really almost appellate in terms of just caring about how someone feels like [TS]

00:48:51 ◼   ► the half of it and really really great prices [TS]

00:48:55 ◼   ► where do you go to find out more go to Harry's dot com AJ R R Y S dot com and [TS]

00:49:06 ◼   ► when you buy something [TS]

00:49:08 ◼   ► use this code talk show they don't put the gun thats just talk show you that [TS]

00:49:13 ◼   ► code and you'll save I think five bucks off your first order you'll save [TS]

00:49:17 ◼   ► something if you've never bought anything from Harry's before use that [TS]

00:49:20 ◼   ► code and you'll save a couple bucks and the starter kit is only like 15 bucks so [TS]

00:49:25 ◼   ► you can get started with that code you get started for like 10 bucks will get a [TS]

00:49:29 ◼   ► handle three blades really nice packaging really there I hate to say it [TS]

00:49:35 ◼   ► but the stupid if you don't take modern it's a great deal some I think salaries [TS]

00:49:39 ◼   ► actually use their stuff is great right now I mean I traded on kind of a whim I [TS]

00:49:46 ◼   ► first heard about them and send it to me while they used the angle of the blades [TS]

00:49:50 ◼   ► that really flat in comparison like gillette turbo whatever you know what [TS]

00:49:55 ◼   ► they team played on it that scripture skin from your flesh I think I know what [TS]

00:49:59 ◼   ► you mean I do know you mean where it is sort of [TS]

00:50:01 ◼   ► more yeah it's like a like a flat yeah yeah yeah really great stuff back to the [TS]

00:50:09 ◼   ► event so after Jeff Williams and research kit it was the new MacBook and [TS]

00:50:16 ◼   ► at this point to me to me it's almost like it was like two events because this [TS]

00:50:22 ◼   ► to me it was just pure out right and it's like and sure does this stuff great [TS]

00:50:28 ◼   ► I know there's some people who think that he is what people say people some [TS]

00:50:33 ◼   ► people think he's a little like not flat but that he's he's like unenthusiastic [TS]

00:50:38 ◼   ► on stage I think he's got the I think he's got this stuff down so-called he's [TS]

00:50:43 ◼   ► so good I think he's their best prisoner by far and he does it he just knows how [TS]

00:50:50 ◼   ► to do it and it's just it was just such a typical Apple product introduction [TS]

00:50:55 ◼   ► I thought it was really good and I think he understands the stuff right so if [TS]

00:51:00 ◼   ► that's the difference between like a presenter and somebody who goes out [TS]

00:51:03 ◼   ► there and and Papas 2% the thing that they've been working on obviously he [TS]

00:51:07 ◼   ► doesn't do her praise marketing but still he just get he understands [TS]

00:51:11 ◼   ► holistically what makes it special and has trended he's trying to really just [TS]

00:51:15 ◼   ► tell you why that's the feeling you get when I think it's genuine and I have [TS]

00:51:20 ◼   ► said before like that's how product marketing works it up like its not like [TS]

00:51:25 ◼   ► somebody Johnny Ives team comes up with the design and they work out the [TS]

00:51:29 ◼   ► engineering and then they make it and then they come to shoulders team and say [TS]

00:51:32 ◼   ► here here's the new MacBook figure out a way to sell it like Schuller and his [TS]

00:51:37 ◼   ► team are involved right from the get go in terms of the product development like [TS]

00:51:41 ◼   ► they're involved at the beginning like it's it's not here's the thing figure [TS]

00:51:47 ◼   ► out a way to sell it it's what should be and then all we have to do is tell [TS]

00:51:51 ◼   ► people what it is and why right and and I mean that that's it stupefied by this [TS]

00:51:59 ◼   ► section with a spent 34 minutes talking about key ports which is right but you [TS]

00:52:04 ◼   ► tell any other marketing head hey we change the keyboard switches in this [TS]

00:52:08 ◼   ► took us like two years to research it and built for however long and research [TS]

00:52:12 ◼   ► in buildings to keep us which they like you [TS]

00:52:14 ◼   ► ok I'll see if I can sneak in but knowing knows why he knows the amount of [TS]

00:52:20 ◼   ► effort they spent on it and he knows why it's important and he also knows that [TS]

00:52:23 ◼   ► when announcing something like this it actually he has to impress upon people [TS]

00:52:29 ◼   ► that they really really thought about it and there's no other way to say we [TS]

00:52:34 ◼   ► really thought about it they've made like a Hollywood Calif birds load slow [TS]

00:52:38 ◼   ► motion video showing how the keys work and action it's yeah I'm I guarantee the [TS]

00:52:44 ◼   ► shot that with a phantom right that phrase for second you know cameras yeah [TS]

00:52:50 ◼   ► I definitely think that what do you think about the MacBook I mean overall [TS]

00:52:57 ◼   ► impressions is pretty good you know I Benedict around with it eventually but [TS]

00:53:01 ◼   ► afterwards but I think that on stage when I was watching it I started [TS]

00:53:05 ◼   ► mentally Colleen the amount of major inventions that went into the one device [TS]

00:53:10 ◼   ► can usually without Paul there will be a lot of refinements a lot of iterative [TS]

00:53:15 ◼   ► changes that they make to something and of course each one of those involves [TS]

00:53:18 ◼   ► experimentation maybe invention and that kind of thing but the MacBook especially [TS]

00:53:23 ◼   ► this time around there were five major inventions that things that had to be [TS]

00:53:29 ◼   ► created not just bought and are licensed and applied but actually create it to [TS]

00:53:36 ◼   ► make this thing work okay okay so you've got the batteries right changing [TS]

00:53:42 ◼   ► batteries [TS]

00:53:44 ◼   ► overview so changing batteries touchpad the screen writers the change in the [TS]

00:53:51 ◼   ► screen the keyboard switchers and then I guess USBC is really under adoption [TS]

00:53:59 ◼   ► adopting a standard well here's that I have heard a kid you know can't say who [TS]

00:54:06 ◼   ► but let's call them informs little birdies that USBC is an apple invention [TS]

00:54:11 ◼   ► and that they gave it to the standard bodies and that would surprise me too [TS]

00:54:17 ◼   ► much that the politics of such is that they can't really say that they are not [TS]

00:54:23 ◼   ► going to come out in public and say that but that they did [TS]

00:54:26 ◼   ► it is an apple and they do they wanted to become a standard you know that's the [TS]

00:54:31 ◼   ► difference like and as you know we can get into this is a good question we [TS]

00:54:35 ◼   ► should def come back to is are they going to use USBC instead of lightning [TS]

00:54:39 ◼   ► devices or something but I feel like the differences there are certain devices in [TS]

00:54:44 ◼   ► context where they want to have a proprietary port and there are other [TS]

00:54:49 ◼   ► contexts where they want to have an industry standard port you know they [TS]

00:54:54 ◼   ► want your MacBook to be able to connect to third-party displays sure they wanted [TS]

00:54:59 ◼   ► to buy an Apple display but they know that you know that it that it has to be [TS]

00:55:03 ◼   ► able to support third-party displays they want you to be able to plug in a [TS]

00:55:08 ◼   ► microphone you know for podcasting into your MacBook and they're not gonna make [TS]

00:55:13 ◼   ► microphones right so they wanted to be an open port and so you know but they [TS]

00:55:19 ◼   ► also want it to be obviously the hand and they also wanted to be upside down I [TS]

00:55:28 ◼   ► guess and so they you know what I've heard is an apple invention that was [TS]

00:55:33 ◼   ► sort of developed coincident you know alongside likely that they donated they [TS]

00:55:37 ◼   ► gave to the standards bodies such as they wanted they want they want the open [TS]

00:55:42 ◼   ► they want the industry standard to be than enough for their devices and they [TS]

00:55:46 ◼   ► wanted to be reversible right i mean that makes some sense of the the one [TS]

00:55:52 ◼   ► thing that they that made me sad about it is that apparent death of MagSafe [TS]

00:55:57 ◼   ► yeah thats I had I'm not gonna take credit for this a former appeler told me [TS]

00:56:02 ◼   ► this but he said that he felt that the MagSafe was the hallmark Apple invention [TS]

00:56:08 ◼   ► of the 2000 yeah that was a very Apple thing to do and that you know when you [TS]

00:56:16 ◼   ► think about the amount of time that they spent panting that depended it's so hard [TS]

00:56:20 ◼   ► so hard core that people couldn't even make anything like it like everybody [TS]

00:56:25 ◼   ► else has had to be pretty awful in comparison and I think that there's a [TS]

00:56:29 ◼   ► plus and minus two that the minuses that I wish all computers had that but they [TS]

00:56:33 ◼   ► couldn't because Apple patented but the pluses said it worked really well and [TS]

00:56:37 ◼   ► Apple computers you know which is what I primarily [TS]

00:56:39 ◼   ► to use it for like laptops and stuff but I'm pretty sad to see that go to be [TS]

00:56:43 ◼   ► honest and kind of nostalgic for the madison bank safe already it's funny and [TS]

00:56:46 ◼   ► well you know we have to mention mark Gurman at 9 to 5 Mac what was about six [TS]

00:56:52 ◼   ► weeks ago when he came out with you know here's the next MacBook Air and you know [TS]

00:56:59 ◼   ► had commissioned an artist to do in a renderings based on what he was told and [TS]

00:57:06 ◼   ► it was spot-on nailed it really i mean there was a little little tiny details [TS]

00:57:13 ◼   ► wrong but I almost think it wasn't even I think it was just like a mistake on [TS]

00:57:16 ◼   ► the hardest part for example the Escape key was under renderings was top right [TS]

00:57:20 ◼   ► instead of top left which made no sense at all I quite if if there's room for [TS]

00:57:24 ◼   ► the key period why in the world would you move and I think it was just a [TS]

00:57:28 ◼   ► mistake on the hardest part I don't think that like it was not part of this [TS]

00:57:31 ◼   ► thing I think the artist just wasn't thinking and put the Escape key up there [TS]

00:57:35 ◼   ► who you know who cares but in terms of only having one USB seaport on the left [TS]

00:57:40 ◼   ► and a microphone port on the right and no other ports period that nailed it [TS]

00:57:45 ◼   ► microphone headphone jack [TS]

00:57:48 ◼   ► yeah it's a line in and out by the way so it is that is on an audio in Django [TS]

00:57:53 ◼   ► as well as a headphone jack and in in reaction to that the you know the the [TS]

00:57:59 ◼   ► the conventional wisdom that the general consensus was well how can you do that [TS]

00:58:05 ◼   ► you can get rid of MagSafe to MagSafe to MagSafe is awesome and you know it [TS]

00:58:10 ◼   ► doesn't make it so therefore it this can't be true that has to be a mistake i [TS]

00:58:13 ◼   ► think you know a lot of times you just you have to realize they get the name of [TS]

00:58:18 ◼   ► progress Apple's answer is you know tough because we spent 3 spent billions [TS]

00:58:24 ◼   ► of dollars developing as and we're gonna kill it just because it is not necessary [TS]

00:58:28 ◼   ► and it's always you know it's it to me it's a good sign that i dont wanna buy [TS]

00:58:34 ◼   ► this laptop I mean I mean I just say flat-out I do not want this machine [TS]

00:58:38 ◼   ► right now but I like it as a statement as to where things are going [TS]

00:58:43 ◼   ► and I definitely can imagine by laptop new MacBook in its image you know next [TS]

00:58:50 ◼   ► time I buy one in a couple years but I'm reminded of every time Apple has dropped [TS]

00:58:55 ◼   ► something like this you know like with the original iMac dropping everything [TS]

00:58:59 ◼   ► except USB and people said well it's not gonna work with any of my existing [TS]

00:59:03 ◼   ► peripherals not my preference will work none of Mysore keyboards are hard drives [TS]

00:59:07 ◼   ► are going to work and the answer is tough and when they drop the optical [TS]

00:59:14 ◼   ► drive with the first MacBook Air and I think that's the real comparisons to the [TS]

00:59:19 ◼   ► first MacBook Air [TS]

00:59:21 ◼   ► people will not gonna play any DVDs it's not how am I gonna install the OS OS [TS]

00:59:27 ◼   ► updates come on DVDs and the answer was tough to figure out here at some point [TS]

00:59:34 ◼   ► it's a joke on Twitter that's like you know they're they're the Apple outrages [TS]

00:59:40 ◼   ► recycle is essentially a predicts the future [TS]

00:59:43 ◼   ► executed a little bit you could even use the phrase a little bit too early right [TS]

00:59:48 ◼   ► or a little bit earlier than the rest of the industry is really what that means [TS]

00:59:51 ◼   ► and then everybody gets pissed and then eventually it's a standard and I think [TS]

00:59:55 ◼   ► that Jason Snell wrote a review of the original MacBook he linked it on Twitter [TS]

00:59:59 ◼   ► today was talking with Steven Sinofsky on Twitter about the whole original [TS]

01:00:04 ◼   ► MacBook argue that Jason road and Jason chimed in and he had referred to it I [TS]

01:00:08 ◼   ► guess it go [TS]

01:00:09 ◼   ► couple weeks ago but it was essentially same thing of Psych man this is a big [TS]

01:00:13 ◼   ► change and it's it does a lot of compromises and etc etc and you know [TS]

01:00:20 ◼   ► it's all over again it's the same concept and yet here we are with our [TS]

01:00:24 ◼   ► heirs going oh how I can ever live without my Eric Myers respond you know [TS]

01:00:29 ◼   ► so well I remember to Wenger men's report first came out with this and most [TS]

01:00:33 ◼   ► people like where there's no way they're gonna drop MagSafe because MagSafe is [TS]

01:00:36 ◼   ► awesome and useful and then there were others the people who end up where [TS]

01:00:41 ◼   ► Wright who said well iPad doesn't have MagSafe [TS]

01:00:48 ◼   ► yeah I don't buy that that that to me is a strong man because the iPad is not [TS]

01:00:54 ◼   ► used anywhere within your laptop is used in some people are you telling me you [TS]

01:01:00 ◼   ► know I have a really hard time buying this laptop because I have small [TS]

01:01:04 ◼   ► children you know they run by my desk and kick that kick the wire and [TS]

01:01:07 ◼   ► everything and I told you I agree with that and knowing that member this thing [TS]

01:01:10 ◼   ► is light it's super like if you kick that corners any resistance is gonna go [TS]

01:01:15 ◼   ► flying and yeah there's no moving parts anymore so theoretically speaking it's [TS]

01:01:19 ◼   ► gonna be better off the hard drive but still thats that kinda sucks and I wish [TS]

01:01:24 ◼   ► that they would have found a way to maybe integrate MagSafe into their USBC [TS]

01:01:29 ◼   ► in other words there's a general use BC you can plug the USB see cable into this [TS]

01:01:32 ◼   ► without the Maxi but ours has this really cool you know polarized magnet [TS]

01:01:38 ◼   ► that auto centers and click yeah it was maybe they would put it on the adapter [TS]

01:01:43 ◼   ► you know that the wall plug in 2000 yeah they did stay did you know it's not it [TS]

01:01:49 ◼   ► is you know as far as I can tell it is the case now that it back to where we [TS]

01:01:54 ◼   ► were where somebody kitchen table table table table islets connected your your [TS]

01:02:00 ◼   ► the MacBook is gonna go so that is I don't know Apple Care Plus I guess you [TS]

01:02:07 ◼   ► know I guess I do think I honestly think that that's probably more than anything [TS]

01:02:13 ◼   ► i mean there's a performance angle to work clearly performance wise this is [TS]

01:02:16 ◼   ► not a MacBook Pro I mean so if you doing serious performance you know heavy stuff [TS]

01:02:24 ◼   ► compiling stuff with Xcode or something or doing video editor anything that [TS]

01:02:29 ◼   ► might strain your computer now you probably still wanna MacBook Pro but in [TS]

01:02:33 ◼   ► terms of [TS]

01:02:34 ◼   ► clearly this is position war against the areas than the pros not price wise [TS]

01:02:38 ◼   ► better sharon's overshadow use case scenario I would say the number one [TS]

01:02:43 ◼   ► which one should you get question is how often do you use your laptop while it's [TS]

01:02:49 ◼   ► plugged in you know I could I do think I think the comparison to an iPad is out I [TS]

01:02:54 ◼   ► think that's why they've done it it's oo I see what your saying what that yeah [TS]

01:02:59 ◼   ► and I gotta get it there answer to [TS]

01:03:01 ◼   ► why isn't there MagSafe on this and I'm not putting words in my mouth but the [TS]

01:03:04 ◼   ► answer would seem to me is you don't put this thing and right right you don't use [TS]

01:03:08 ◼   ► it plugged in so let's say you're a college student and you are you don't [TS]

01:03:12 ◼   ► even take your adapter with you you keep it in your dorm room and you in the [TS]

01:03:15 ◼   ► morning you leave your dorm room with fully charged [TS]

01:03:18 ◼   ► MacBook Air and you don't plug it in again until you come back from classes [TS]

01:03:24 ◼   ► at the end of the afternoon doesn't matter right there's a lot of people who [TS]

01:03:28 ◼   ► use them in that context I know in our context though like the you know with [TS]

01:03:33 ◼   ► the MacBook Air is the sort of default reporters laptop I mean I'm not even [TS]

01:03:40 ◼   ► sort of the infamous now it is you know people even take pictures at like [TS]

01:03:45 ◼   ► Microsoft event and you take a look at the press and it's all these Apple logos [TS]

01:03:49 ◼   ► let up [TS]

01:03:50 ◼   ► it but there are you know we need plugs though because we're using am so so much [TS]

01:03:58 ◼   ► you know yeah you're using the wireless network which is typically crushed and [TS]

01:04:03 ◼   ► so it's harder for the radio to work really is working harder I will say this [TS]

01:04:07 ◼   ► though [TS]

01:04:09 ◼   ► battery wise I could tell you when a change from made this latest the latest [TS]

01:04:13 ◼   ► MacBook that I had as a 2013 model and that MacBook changed everything for me [TS]

01:04:21 ◼   ► air as far as battery goes i dont really plugin or worry about plugs at events [TS]

01:04:26 ◼   ► and yeah I remember I was covering the BBC in 2000 well maybe 2013 I can't put [TS]

01:04:33 ◼   ► any I was like a 2011 MacBook great and I knew for a fact that there was not [TS]

01:04:38 ◼   ► gonna last all the way through and I was covering it at a time when I wasn't [TS]

01:04:42 ◼   ► invited any Apple event so I just got in line with everybody else and you know [TS]

01:04:46 ◼   ► covered up from the crowd from way back in the crowd or whatever and did a whole [TS]

01:04:50 ◼   ► life blog thing and my battery ran out with about 10 minutes left it was it was [TS]

01:04:55 ◼   ► the one where they were doing maps it was the one where they're introducing [TS]

01:04:59 ◼   ► Apple maps and my battery ran right before the blood arrested from iphone [TS]

01:05:05 ◼   ► nightmare scenario was a PC right exactly yeah and so if my bad [TS]

01:05:14 ◼   ► just win and I knew it was going obviously there was no plugs cause they [TS]

01:05:18 ◼   ► only provide plugs for the reporters in their special you know section upfront [TS]

01:05:22 ◼   ► and so they don't provide plugs for anybody else does this also be sitting [TS]

01:05:25 ◼   ► there watching me type I and you better news to me that there's plugs up front I [TS]

01:05:31 ◼   ► don't know there are plugs up there you gotta fight for him everybody everybody [TS]

01:05:35 ◼   ► jostle for them play I remember getting the new one and from that point on I [TS]

01:05:42 ◼   ► have no longer worried about it and that's it as you mentioned that's an [TS]

01:05:45 ◼   ► intense scenario right you know hardcore wireless network you're posting pictures [TS]

01:05:49 ◼   ► you're downloading stuff maybe even tethering answer your phone is charging [TS]

01:05:53 ◼   ► off of your laptop you know all of the stuff and never never have had a problem [TS]

01:05:57 ◼   ► with its it was a significant difference so that means with this new one you know [TS]

01:06:03 ◼   ► we're taking a step back a little bit power wise but battery wise I think we [TS]

01:06:08 ◼   ► actually may be missing bolts so it may be one of the scenarios where you can [TS]

01:06:12 ◼   ► get through a bentsen things and your day even without having to play with you [TS]

01:06:18 ◼   ► there like I might my laptop for years was a March 2011 11 inch air and I've [TS]

01:06:24 ◼   ► said this many times it was the last air before the 11 inch got the light up [TS]

01:06:29 ◼   ► keyboard so I had the last 11 inch air that had not lived up keyboard and it [TS]

01:06:35 ◼   ► was great and you know so light and portable but you know the battery life [TS]

01:06:39 ◼   ► is sort of a struggle on days like a double-double and I don't even I don't [TS]

01:06:43 ◼   ► even use it during the keynote I don't even do live blog during the keynote [TS]

01:06:46 ◼   ► speech just you know trying to follow along with the news read all the stuff [TS]

01:06:52 ◼   ► after the event and like you said I think that the fact that the cellular [TS]

01:06:56 ◼   ► and wi-fi networks are always under an avalanche makes the antenna struggle but [TS]

01:07:03 ◼   ► the big thing for me was always to get through a day like that I would turn the [TS]

01:07:06 ◼   ► brightness all the way down as low as I could still read it it was the display [TS]

01:07:11 ◼   ► her training towards the screen and so last year late in the year I bought [TS]

01:07:16 ◼   ► sadly now one generation behind the 13 inch MacBook Pro instead of it cause I [TS]

01:07:22 ◼   ► was sick [TS]

01:07:24 ◼   ► I don't care about the way I just wanted a better machine and I have to say I'm [TS]

01:07:28 ◼   ► with you the battery life and I've I don't know that I've ever even gone into [TS]

01:07:31 ◼   ► the red I don't think I've even gone to 20% it's easy to get a very very rarely [TS]

01:07:36 ◼   ► I mean the only time it happened to us because I think I overestimate health [TS]

01:07:41 ◼   ► how far I can take it you know I won't charge you for 23 days or something like [TS]

01:07:46 ◼   ► that I'll be like oh it's low but yeah very very rarely do I ever run up [TS]

01:07:49 ◼   ► against any more I think they finally crossed that threshold and it's not sad [TS]

01:07:54 ◼   ► but the thus the funny thing about this is that we all complain about battery [TS]

01:07:58 ◼   ► life and tell that's good enough and then everybody just stop talking about [TS]

01:08:03 ◼   ► it so you never really know when that threshold was crossed you can have to [TS]

01:08:07 ◼   ► think back to stop complaining yeah and I think that's that's we crossed the [TS]

01:08:13 ◼   ► rubicon with this like 2013 area and one of the things about the new MacBook that [TS]

01:08:18 ◼   ► really stood out to me was when Schiller said that with the new screen technology [TS]

01:08:21 ◼   ► that it's a 30 percent reduction in power draw for the same brightness level [TS]

01:08:26 ◼   ► that's huge [TS]

01:08:29 ◼   ► that's a huge step up and like I said the number one thing that I used to do [TS]

01:08:33 ◼   ► first thing I did if I knew I was going to have a stressful day and the battery [TS]

01:08:37 ◼   ► was turned the brightness down you know the screen is still and it's you know [TS]

01:08:40 ◼   ► it's true for phones it's true for everything screens are huge power draw [TS]

01:08:45 ◼   ► us and going right now only you know across the board only makes it worse [TS]

01:08:50 ◼   ► because you know it's it's not just the dimensions the size it's the number of [TS]

01:08:55 ◼   ► pixels sure so a 30% reduction in power draw for the display to me like you said [TS]

01:09:02 ◼   ► and listing your five I think your five inventions are all spot on its essential [TS]

01:09:06 ◼   ► there's no way they could do this MacBook without that because I would [TS]

01:09:10 ◼   ► only because you're talking about six hours of battery life and that's that's [TS]

01:09:14 ◼   ► like 10 years ago [TS]

01:09:16 ◼   ► you know you can't in six hours battery life and I think it may I mean I don't [TS]

01:09:20 ◼   ► know if it is but it seems like it's exam to me and I think that's where they [TS]

01:09:24 ◼   ► got their reduction I haven't done any research into whether is not so please [TS]

01:09:28 ◼   ► don't kill me if it's not but I think that it might be an exact display which [TS]

01:09:32 ◼   ► obviously the biggest road to those is [TS]

01:09:36 ◼   ► is battery life and the fact that they had to do all this really really fancy [TS]

01:09:42 ◼   ► dancing with the battery and the size of a logic board to fit my battery and [TS]

01:09:46 ◼   ► etcetera etcetera and then get off screen with 30% less battery says a lot [TS]

01:09:50 ◼   ► about the crappy nature of battery technology as it stands right now so [TS]

01:09:55 ◼   ► they do they're still I I like to call it fair to stop gaps rate hike so the [TS]

01:10:03 ◼   ► increasing efficiency of a processor increasing power efficiency of the [TS]

01:10:07 ◼   ► screen [TS]

01:10:08 ◼   ► massive amount more battery inside due to the smaller logic board and this [TS]

01:10:12 ◼   ► fancy layering technology all of that is just compensate for the fact that the [TS]

01:10:17 ◼   ► physical limitations of battery chemistry are everybody's running up [TS]

01:10:22 ◼   ► against it looked to me like the new logic board was about the size of an [TS]

01:10:26 ◼   ► iPhone this is crazy actually saw an article today somebody did some math can [TS]

01:10:32 ◼   ► remember where it was digitized or something but i did i do the math on the [TS]

01:10:37 ◼   ► size of the logic board is actually smaller surface area wise than a [TS]

01:10:41 ◼   ► Raspberry Pi that's crazy it just it'll be it'll be interesting to see whether [TS]

01:10:49 ◼   ► this is something that competition can copy or not you know in terms of meaning [TS]

01:10:59 ◼   ► to write an article that would buy gas went to the working headline Apple [TS]

01:11:04 ◼   ► semi-conductor you know that that it has a consumer you don't need to worry about [TS]

01:11:09 ◼   ► it but as someone who follows the industry you really have to look at [TS]

01:11:12 ◼   ► Apple now as one of the leading semi-conductor companies if not me [TS]

01:11:16 ◼   ► leading semiconductor company in the world you know right there with Intel [TS]

01:11:20 ◼   ► Qualcomm Samsung whoever else you know and i ended mostly though that's been in [TS]

01:11:27 ◼   ► the context of iOS devices and the washer right with this one where you've [TS]

01:11:31 ◼   ► got a five caliber performance supposedly on this time on your wrist [TS]

01:11:36 ◼   ► and with the you know the a series systems-on-chip for the iOS devices but [TS]

01:11:43 ◼   ► now I that's one of the things that struck me about this device [TS]

01:11:46 ◼   ► is maybe I don't know enough about the industry but maybe this logic board [TS]

01:11:50 ◼   ► reduction is something that is every bit as cutting-edge engineering lies as the [TS]

01:11:57 ◼   ► highest systems-on-chip yeah I don't know anything i mean anything but I [TS]

01:12:02 ◼   ► don't know enough about it either [TS]

01:12:03 ◼   ► to make that judgment so I don't want to blow it out of proportion anything but [TS]

01:12:07 ◼   ► it seems and that's a pretty distinct if you've ever seen a logic board and [TS]

01:12:10 ◼   ► another MacBook it's you know it's double size I mean it's pretty big so [TS]

01:12:14 ◼   ► there they have a almost double size so they have put a lot of effort into [TS]

01:12:19 ◼   ► increasing the density of that board in order to fit more battery in there and [TS]

01:12:24 ◼   ► they very well could be something really really fancy they did they're one of the [TS]

01:12:28 ◼   ► little things I noticed people talking about it but I curious about it really [TS]

01:12:32 ◼   ► curious and I know that you were very very kind of maneuver welcoming my [TS]

01:12:36 ◼   ► questions I guess I texted you have questions if you could ask people you [TS]

01:12:41 ◼   ► know Apple reps yeah it's like I was busy or anything like luggage on its no [TS]

01:12:45 ◼   ► problem it's always the case though even when I'm at the event always inevitably [TS]

01:12:52 ◼   ► the moment I step foot passed the threshold where I could go back and ask [TS]

01:12:58 ◼   ► another question always come up with my best question sure and it was in fact it [TS]

01:13:04 ◼   ► was like I don't know like two hours after the event was over [TS]

01:13:07 ◼   ► popped in my head why did they put the word mac book on the front of the glass [TS]

01:13:11 ◼   ► display case actually really good why did you ask me that earlier when I can I [TS]

01:13:19 ◼   ► love that might do you know this MacBook Pro doesn't say anything like an iPhone [TS]

01:13:25 ◼   ► like the way they arrive from did not say iPhone in front of it I don't [TS]

01:13:29 ◼   ► understand why they put the word MacBook Air I wish I could ask [TS]

01:13:34 ◼   ► I actually didn't even think about that seems kinda Coast yeah you know like of [TS]

01:13:42 ◼   ► course it's a MacBook I know what I'm using that that's why they never had it [TS]

01:13:46 ◼   ► on the front of the iPhone right and I i early on and made fun of other phones [TS]

01:13:51 ◼   ► like you don't the Motorola Droid Maxx RAZR whatever for like piecing the logo [TS]

01:13:57 ◼   ► several times on the front and back of the phone is a slick and we got it we [TS]

01:14:00 ◼   ► bought it like we're we are your money where are you I've always dreaming in my [TS]

01:14:05 ◼   ► face I thought it was so curious that all the things that competitors copy [TS]

01:14:12 ◼   ► about and take Samsung in particular all the ways that Samsung has copied apple [TS]

01:14:18 ◼   ► designs one thing they could copy and could not be held accountable for it [TS]

01:14:23 ◼   ► would be to copy the logo Louis front face and they can't bring themselves to [TS]

01:14:28 ◼   ► do it they have to print their compelled to print the ugly Samsung logo on every [TS]

01:14:35 ◼   ► funding even though if they wanted to clearly you can't copyright not putting [TS]

01:14:39 ◼   ► a logo on the front page so they could make a plain plain white face that would [TS]

01:14:43 ◼   ► look more like an iPhone but they can't bring themselves to do it I just [TS]

01:14:46 ◼   ► imagined they could design review meeting where some designer you know in [TS]

01:14:52 ◼   ► their in their laboratory has gone through and said oh man this is a great [TS]

01:14:57 ◼   ► piece of apple design here not putting it on the front they're moving [TS]

01:15:00 ◼   ► everything very last second before it goes to production some exact walks by [TS]

01:15:06 ◼   ► and says why system Samsung logo on the front of the Samsung logo on the front [TS]

01:15:10 ◼   ► of this and then the engineer just slumped to defeat him a bit a reflective [TS]

01:15:16 ◼   ► metallic cuz they are always metallic lycra played like you look at the foot [TS]

01:15:20 ◼   ► of the phone and you move back and forth that shines in your eyes like really [TS]

01:15:23 ◼   ► come on that but yeah I don't know I don't know what's on there I don't you [TS]

01:15:28 ◼   ► and you notice I don't know if you noticed this took note of it but the [TS]

01:15:32 ◼   ► logo is no longer right so it's polished I thought about that I said I thought [TS]

01:15:39 ◼   ► about that just what I said a few minutes ago that we're gonna [TS]

01:15:41 ◼   ► Microsoft event you look and you see all these little apple logos yeah I think [TS]

01:15:46 ◼   ► it's probably just a thin this issue I Jerry I yeah there's just they dunno [TS]

01:15:51 ◼   ► maybe even power yeah maybe if in this i think is probably a good thing is really [TS]

01:15:58 ◼   ► really been looking in person it's i mean pictures always make things look [TS]

01:16:02 ◼   ► like the the watch but we'll talk about that but the lid is really really fence [TS]

01:16:08 ◼   ► and they had two layer that screen precisely to get in there and I just [TS]

01:16:12 ◼   ► think it's a thickness think the other thing it kinda sad but a little bit but [TS]

01:16:16 ◼   ► I'm not surprised I've sort of been thinking that they were heading that [TS]

01:16:19 ◼   ► direction [TS]

01:16:20 ◼   ► ever since the iPad shipped without a light-up logo [TS]

01:16:23 ◼   ► ever since I've always gotta be coming [TS]

01:16:26 ◼   ► other thing I noticed is that the keyboard uses the San Francisco as the [TS]

01:16:32 ◼   ► key cap fund instead of a grounded which they've been using another huge amounts [TS]

01:16:39 ◼   ► of my partner but I didn't notice I've never really cared for background as the [TS]

01:16:44 ◼   ► key cap delighted by that change now [TS]

01:16:48 ◼   ► didn't like about it it looks ok the capital letters look ok to me but they [TS]

01:16:55 ◼   ► don't look great but the lowercase ones to me are just gross like shift you know [TS]

01:17:00 ◼   ► that everything is written in lowercase tab Kap Slap Shot and it's just like it [TS]

01:17:06 ◼   ► looks childlike to me it's to me as a child like childish fun does it just [TS]

01:17:11 ◼   ► doesn't seem serious enough to you like you can simply school little struggle I [TS]

01:17:16 ◼   ► definitely think so and i think it's I think it's really to me the whole reason [TS]

01:17:21 ◼   ► for using about the watch is that it looks to me like a hardware it looks [TS]

01:17:27 ◼   ► like the type of typeface you would use to damn you know the the stuff on the [TS]

01:17:32 ◼   ► back of a watch case which is exactly the fun day using to stam you know [TS]

01:17:37 ◼   ► stainless steel 42 millimeter assets at running back [TS]

01:17:40 ◼   ► it looks like a hardware fund it looks like something that you would step in [TS]

01:17:44 ◼   ► the middle and so it looks good to me I haven't seen in person obviously but it [TS]

01:17:47 ◼   ► looks to me like a natural fit for hardware like the key caps on the [TS]

01:17:51 ◼   ► keyboard just has a certain it it has a certain seriousness to it [TS]

01:17:58 ◼   ► yeah one thing about them but watch stuff a lot of it like the companion app [TS]

01:18:04 ◼   ► and the font on the watch face is like a mixture of stuff are using and sometimes [TS]

01:18:09 ◼   ► the mixtures really awkward I think companion app act like two or three [TS]

01:18:13 ◼   ► different fonts on the the pairing screen is really weird I know it's it [TS]

01:18:19 ◼   ► seems in like an unusual misstep or or decision anyway and it may just be a [TS]

01:18:25 ◼   ► visibility thing or a differentiation thing like this is that this is [TS]

01:18:29 ◼   ► actionable this is not actionable but it seems like an odd choice to use funds [TS]

01:18:33 ◼   ► for that rather than stroke thickness or you know and an outline or something [TS]

01:18:37 ◼   ► like that maybe they just handicapped by their decisions the design decisions [TS]

01:18:41 ◼   ► they have to kind of make compromises in terms of differentiation between buttons [TS]

01:18:46 ◼   ► and not take a break on the MacBook before no not really I mean the [TS]

01:18:54 ◼   ► batteries I don't think that necessarily is like a world chattering invention but [TS]

01:18:59 ◼   ► I think it's a methodology that will be copied it can't be you know I P what I [TS]

01:19:03 ◼   ► guess I because the last the last thing I guess we've talked about and I've been [TS]

01:19:07 ◼   ► asked this so I guess I should answer it is why didn't why isn't this called the [TS]

01:19:10 ◼   ► MacBook Air and I think it simply because it's too expensive [TS]

01:19:14 ◼   ► that MacBook Air is all 12 Mac in a day anything that's called MacBook Air has [TS]

01:19:18 ◼   ► to be at the price points the MacBook Air Azaria and you know that's why [TS]

01:19:22 ◼   ► they've kept it that's why they've added it to the product lineup instead of [TS]

01:19:25 ◼   ► replacing anything but then clearly as you know within the year two years this [TS]

01:19:31 ◼   ► will replace the MacBook Airs in the lineup as the price comes out once they [TS]

01:19:35 ◼   ► can make one of these for $8.99 [TS]

01:19:39 ◼   ► the MacBook Airs will just go away yep yep absolutely I think it's just a stake [TS]

01:19:44 ◼   ► in the ground to preserving that MacBook name for this design oh yeah and I think [TS]

01:19:50 ◼   ► the other angle to is in terms of a statement about the future that when the [TS]

01:19:57 ◼   ► hair debuted being so thin and light was remarkable an exceptional and I think [TS]

01:20:01 ◼   ► Apple is saying now of course it's gonna be this crazy thin and light that's the [TS]

01:20:06 ◼   ► default this it doesn't it doesn't even need to be called out in the name this [TS]

01:20:11 ◼   ► is just what a MacBook is and should be right all right let me thank our next [TS]

01:20:18 ◼   ► sponsor and it is our good friends at fracture fracture there the company you [TS]

01:20:24 ◼   ► send them photos and they print them directly on glass not a piece of paper [TS]

01:20:30 ◼   ► that behind glass frame they take the glass I don't know how they do it nobody [TS]

01:20:35 ◼   ► else does it it's crazy they take the glass they print your photo right on it [TS]

01:20:39 ◼   ► it is crazy it's exactly like the way that LCD like with that Apple stuff [TS]

01:20:45 ◼   ► where when it's laminated glass it looks like the pixels are right there on the [TS]

01:20:48 ◼   ► surface that's exactly what images printed by fracture looks like they have [TS]

01:20:55 ◼   ► all sorts of sizes everything from little small desktop types sizes to [TS]

01:20:59 ◼   ► really big things that you could hang on wall and the quality is just amazing it [TS]

01:21:05 ◼   ► is so great and looks amazing you're gonna get question because you can just [TS]

01:21:11 ◼   ► mount it right on your wall then with no frame around it just a piece of glass [TS]

01:21:14 ◼   ► printed edge to edge with your pictures really high-quality really great service [TS]

01:21:21 ◼   ► it comes in the most clever packaging that you could imagine where it's the [TS]

01:21:26 ◼   ► actual thing that they ship it to you in [TS]

01:21:29 ◼   ► itself is can be used to prop it up on your desk at a little what would you [TS]

01:21:35 ◼   ► call that a bike and he's all it comes with the stuff that you need behind it [TS]

01:21:40 ◼   ► if you wanna mounted on a wall really really clever packaging really high [TS]

01:21:45 ◼   ► quality and every size imagine free shipping on orders over a hundred bucks [TS]

01:21:51 ◼   ► and they have a code just for listeners of the show [TS]

01:21:57 ◼   ► use this code when you order code is two secret so I was daring fire all one word [TS]

01:22:06 ◼   ► and you'll save 15% on anything you order weather is one picture or a bunch [TS]

01:22:13 ◼   ► you'll save 15% which is a great discount by using the code during [TS]

01:22:17 ◼   ► fireball so where do you go where their website how do you see this action go to [TS]

01:22:21 ◼   ► fracture me.com frac ture you mean and mean dot com and remember that code [TS]

01:22:31 ◼   ► during fireball and you'll save 15% so now we finally come to the what I mean [TS]

01:22:43 ◼   ► resisting to essentially but yeah it's interesting what they chose to say [TS]

01:22:52 ◼   ► additionally that they had said before he was obviously a good time they [TS]

01:23:00 ◼   ► mentioned up a list of the top of the right so they bring out you know Tim [TS]

01:23:06 ◼   ► comes out and introduces introduced cabin Christy Turlington talked a bit o [TS]

01:23:15 ◼   ► no that's right that's an interesting what would you think that I thought it [TS]

01:23:21 ◼   ► was good I saw that there was definitely some backlash for people like [TS]

01:23:25 ◼   ► cynically saying you know why don't you know why it y mas accusing Apple of [TS]

01:23:30 ◼   ► exploiting you know Africa and the name so $1,000 watches I completely disagree [TS]

01:23:38 ◼   ► I think that there was no I think it was a total natural that they were going to [TS]

01:23:42 ◼   ► bring out somebody famous not today had to but it sounds you know if they wasn't [TS]

01:23:48 ◼   ► her in Africa it would have been somebody else here like in some [TS]

01:23:52 ◼   ► alternate universe there some other celebrity or athlete let's say who they [TS]

01:23:56 ◼   ► brought out here and show them training and exercising here in the united states [TS]

01:24:03 ◼   ► and it's every bit as much about selling watches as it would as what they did [TS]

01:24:09 ◼   ► accept that in this world where they brought her out and raised attention to [TS]

01:24:14 ◼   ► her charity I can't help but think that that charity has made more money this [TS]

01:24:20 ◼   ► week then they would have made of Apple didn't feature right so in this world [TS]

01:24:25 ◼   ► rabble did this and shared some of their attention with this charity that charity [TS]

01:24:31 ◼   ► has raised more money and the health and well-being of women in africa is better [TS]

01:24:38 ◼   ► than it would have been other was so I don't see i don't see how you can be so [TS]

01:24:42 ◼   ► you can complain about that right I mean I think that there's an interest there [TS]

01:24:47 ◼   ► is a definite contrast sharp contrast between wearing it's a $1,000 watches I [TS]

01:24:54 ◼   ► think she's still yeah was not goal and write it wasn't that would have been the [TS]

01:25:00 ◼   ► worst but now she's running to Africa with a $50,000 so definitely contrast [TS]

01:25:08 ◼   ► rate but honestly her running shoes were probably several hundred dollars right [TS]

01:25:12 ◼   ► and anybody that goes to africa on vacation in to a wildlife preserve which [TS]

01:25:19 ◼   ► their money when they pay that money part of it goes to funding that wildlife [TS]

01:25:23 ◼   ► preserve you know when they go visit those things like anybody that goes [TS]

01:25:26 ◼   ► there and is doing that thing there's always going to be a sharp contrast [TS]

01:25:29 ◼   ► between say the watch your sunglasses or expensive clothing that they're wearing [TS]

01:25:34 ◼   ► and the the natural state of the unfortunate actual state of many of the [TS]

01:25:39 ◼   ► people you know [TS]

01:25:40 ◼   ► living in Africa who need assistance or aid or whatever so there's always going [TS]

01:25:46 ◼   ► to be a contrast it's always gonna be a minefield right so I get it that people [TS]

01:25:51 ◼   ► drew them stay they were drawn to that dichotomy in a hundred percent think [TS]

01:25:56 ◼   ► that it's a valid point but I think that your point in terms of the proper stand [TS]

01:26:01 ◼   ► on stage you wasn't just a face who literally was a mom who started a [TS]

01:26:06 ◼   ► foundation based on anonymous and did all that stuff i mean that's that's [TS]

01:26:14 ◼   ► fantastic like why not you know they could have had an athlete they could [TS]

01:26:18 ◼   ► have had just somebody who makes millions of dollars and does nothing [TS]

01:26:20 ◼   ► right and i think that there was a good choice for them regardless of whatever [TS]

01:26:25 ◼   ► blowback they may take you know because of the visual I think it was good I [TS]

01:26:29 ◼   ► think it's almost it's almost like a tacit acknowledgment that yes there is [TS]

01:26:33 ◼   ► you know the the income levels around the world are wildly disparate you know [TS]

01:26:40 ◼   ► that's it they're not hiding behind its tacit acknowledgment so I I have to say [TS]

01:26:46 ◼   ► I disagree with that i think it's it was only a good thing for the charity and I [TS]

01:26:52 ◼   ► think it's a great cause [TS]

01:26:54 ◼   ► yeah and I just because there are plenty people are you like his attorney who [TS]

01:26:58 ◼   ► cares you know etcetera etcetera in his awesome between 12 and I can remove it [TS]

01:27:05 ◼   ► is so forgive me but they were like you can complain when you have started a [TS]

01:27:09 ◼   ► foundation which has raised you know X dollars for these things like seriously [TS]

01:27:14 ◼   ► you know they could have had anybody on there any any loser who wanted to wind [TS]

01:27:18 ◼   ► up watching come on stage or film a promo and instead they had somebody who [TS]

01:27:22 ◼   ► really done real good and I think that you got to acknowledge that could have [TS]

01:27:27 ◼   ► been you know Peyton Manning something I should be looser and flick if it turns [TS]

01:27:35 ◼   ► but yet they could have had somebody just just realized I really didn't like [TS]

01:27:41 ◼   ► but I was brutal but some athlete who was injured last year and you know used [TS]

01:27:48 ◼   ► a poor whites to you know condition of coming back from a knee injury or [TS]

01:27:52 ◼   ► something I don't mean anything out there this is her last vibrate again I [TS]

01:28:02 ◼   ► apologize but yeah I think that it's it's interesting it was an interesting [TS]

01:28:08 ◼   ► choice and in the end I think it was a better choice in that could have been in [TS]

01:28:13 ◼   ► a lot of ways I thought there was an interesting moment up front where when [TS]

01:28:18 ◼   ► tim was talking about digital touch and as a communication feature with the [TS]

01:28:25 ◼   ► doors and the tabs in a heartbeat and he said I hope somebody send me one of [TS]

01:28:29 ◼   ► those which I thought Lee personal you know it seemed as though he was you know [TS]

01:28:38 ◼   ► like saying yeah I mean I think it was a joke and it fell firmly in the dead joke [TS]

01:28:52 ◼   ► range right which is what you usually get on that was you know a good not to [TS]

01:28:57 ◼   ► that [TS]

01:28:58 ◼   ► yeah it was an interesting what I remember remember that is interesting I [TS]

01:29:03 ◼   ► don't know I don't read too much but I think it was just it was a good I don't [TS]

01:29:06 ◼   ► think you know but I do but I think that I do think that's part of the watch I i [TS]

01:29:12 ◼   ► think it's very very high accuracy downright essential to its success I [TS]

01:29:19 ◼   ► really do think so I think if those things don't take off and people don't [TS]

01:29:24 ◼   ► use them there may be in trouble [TS]

01:29:26 ◼   ► yeah i i think that I wrote the thing about the Apple watch seating time which [TS]

01:29:32 ◼   ► is genuinely believe it's going to save a lot of time but I acknowledge that [TS]

01:29:38 ◼   ► spending $3 or $5 or whatever to save time seem silly but I think it may [TS]

01:29:44 ◼   ► actually translate to improved human relationships right so if I spent less [TS]

01:29:50 ◼   ► time looking at gonna spend more time looking at my wife and kid I'm gonna [TS]

01:29:53 ◼   ► feel good about that and I feel happy because you you can't you can't know [TS]

01:29:53 ◼   ► feel good about that and I feel happy because you you can't you can't know [TS]

01:30:00 ◼   ► until you get a sec its may come with a juror may come with if you get really [TS]

01:30:06 ◼   ► busy at work where you get really busy in in your career or anything like that [TS]

01:30:10 ◼   ► you you don't know the impact that extra time has you know time with your family [TS]

01:30:16 ◼   ► time away from that has until you lose it and then when you don't have it you [TS]

01:30:22 ◼   ► would do anything to get her back and I think that that is going to be a very [TS]

01:30:25 ◼   ► powerful thing but I think along with that interpersonal relationship do you [TS]

01:30:30 ◼   ► know what the taps and the constant communication the ability to literally [TS]

01:30:34 ◼   ► reach out and and touch your watch which then figuratively touches the other [TS]

01:30:39 ◼   ► person which then literally took the other prison rate I think that that's an [TS]

01:30:43 ◼   ► interesting translation and it'll be it'll be neat to see how that develops [TS]

01:30:47 ◼   ► over time but if you're not gonna be able to tell and tell people that people [TS]

01:30:51 ◼   ► actually do it so they could say it all they want we have to see whether or not [TS]

01:30:54 ◼   ► that actually takes off [TS]

01:30:56 ◼   ► yeah I talked about it on the debug podcast with guy English and Rene [TS]

01:31:03 ◼   ► Ritchie and the other special guests with John Edwards whose watchmaker and [TS]

01:31:09 ◼   ► app developer he's got apps that are meant for people who are in the watches [TS]

01:31:14 ◼   ► you can measure the accuracy of your mechanical watch with his absence really [TS]

01:31:19 ◼   ► really smart guy knows a lot about the the traditional white world but on a [TS]

01:31:23 ◼   ► child's talking about a thing is actually my friend Adam [TS]

01:31:27 ◼   ► lonely sandwich on Twitter the sandwich video guy but we talked about this [TS]

01:31:33 ◼   ► singleton conference back in October and he really opened my mind about this you [TS]

01:31:37 ◼   ► know his thing was that he thinks everybody is just overlooking that Apple [TS]

01:31:41 ◼   ► has invented the first ever way to touch someone your intimate with without being [TS]

01:31:48 ◼   ► within arm's distance of them and in fact you can be you know around the [TS]

01:31:52 ◼   ► world [TS]

01:31:54 ◼   ► and that's really interesting maybe it'll turn out to be nothing I don't [TS]

01:31:59 ◼   ► know but I think that there's an enormous amount of potential there you [TS]

01:32:03 ◼   ► know and I know that Apple keeps using the words intimate and personal are most [TS]

01:32:08 ◼   ► personal device ever and you know it could just be marketing spend but I I [TS]

01:32:14 ◼   ► don't know why I honestly think you know and like I said earlier I think Apple's [TS]

01:32:18 ◼   ► product marketing usually is really about the development of the product and [TS]

01:32:23 ◼   ► then the advertising is just telling you what they honestly think about it and so [TS]

01:32:29 ◼   ► you know I think there's a scenario where that's truly what they believe [TS]

01:32:32 ◼   ► that this is intimate and that you know being able to send your heartbeat to [TS]

01:32:38 ◼   ► someone you have a crush on you know or you know someone you've been married to [TS]

01:32:45 ◼   ► for ten fifteen years or whatever or your kid is profound [TS]

01:32:52 ◼   ► you know I i'm i'm hesitant to to to brush this aside as a gimmick the most [TS]

01:33:00 ◼   ► intimate thing that I have remotely with my wife for instance is ri message [TS]

01:33:06 ◼   ► strength right like that is our that's our communication method we don't talk [TS]

01:33:12 ◼   ► on the phone the whole lot less state we have something explicitly say or we're [TS]

01:33:15 ◼   ► driving you know in our day-to-day take a picture of my daughter or a picture of [TS]

01:33:21 ◼   ► where I am so she just knows I'm safe and where I am so I travel a lot for [TS]

01:33:25 ◼   ► work that RI message stream is our intimate communication window and I have [TS]

01:33:32 ◼   ► an Android phone and I use that too but she doesn't so that doesn't become a [TS]

01:33:35 ◼   ► conduit for us although I assume it's very similar to an Android user you know [TS]

01:33:39 ◼   ► their text message inbox with their significant other would be one of their [TS]

01:33:44 ◼   ► most intimate streams of communication back and forth but text messaging has [TS]

01:33:49 ◼   ► this problem with emotional context it's very difficult to exhibit or transmit [TS]

01:33:55 ◼   ► emotional context and text messaging it's a constant problem right and you [TS]

01:34:00 ◼   ► that's why kind of emoji was cut off and and still obviously still on the rise I [TS]

01:34:06 ◼   ► think people are very [TS]

01:34:07 ◼   ► very fond of it but I think that that translating that into something that's [TS]

01:34:12 ◼   ► tactile and visual on your wrist is a would be a very very powerful thing I'm [TS]

01:34:19 ◼   ► anxious to see how that yes so he's like a scenario I was thinking so like my son [TS]

01:34:25 ◼   ► desperately wants a haploid very high expectation is gonna get one for [TS]

01:34:30 ◼   ► Christmas [TS]

01:34:32 ◼   ► like imagine me picking up from school at three o'clock and you know I just [TS]

01:34:41 ◼   ► want to let them know hey I'm here you know so one type 2 communication one tab [TS]

01:34:47 ◼   ► to pick his thing and then I give the phone of course taps 0 click the button [TS]

01:34:52 ◼   ► one tap on the screen one force touch and then all of a sudden you get to tap [TS]

01:34:56 ◼   ► on his wrist and looks down and it just shows that I sent you know my name is [TS]

01:35:00 ◼   ► there it just shows that I sent a nap and then he'll just now that it's like [TS]

01:35:03 ◼   ► me saying hey I'm here like I don't have to say I'm here I don't have to so many [TS]

01:35:07 ◼   ► words just tap here I am I'm out back right down a context as the rest yet the [TS]

01:35:14 ◼   ► context as the rest because he's on his way out the door you know at 3301 after [TS]

01:35:18 ◼   ► schools over like he'll get it you know that's pretty interesting to me [TS]

01:35:25 ◼   ► yeah and I this is essentially what the guys at yo we're trying to sell I said [TS]

01:35:32 ◼   ► that oh yeah oh you did okay maybe that's what I read but yes that is right [TS]

01:35:39 ◼   ► yeah yeah and I and everybody made fun of you you know that right [TS]

01:35:43 ◼   ► became a big butt but I totally see it that way you know and I feel like being [TS]

01:35:52 ◼   ► physical instead of verbal instead of a stream of ASCII characters that display [TS]

01:35:59 ◼   ► honest screen that you read by being physical it could be that could be super [TS]

01:36:04 ◼   ► important and I try not to just dismiss stuff like that like yo and like the [TS]

01:36:10 ◼   ► stepping out of hand I can make jokes about you just like anybody else or [TS]

01:36:14 ◼   ► whatever they think it's it's funny especially when they're given millions [TS]

01:36:16 ◼   ► of dollars before having proven that it actually has traction anything [TS]

01:36:21 ◼   ► but I think it it's there's the simpler something is the easier it is to make [TS]

01:36:26 ◼   ► jokes and fun about it you know and yet those are the things that have the [TS]

01:36:31 ◼   ► potential to be the most powerful because of the simplicity so yeah you [TS]

01:36:37 ◼   ► know you know it's non-verbal communication can be so important but [TS]

01:36:41 ◼   ► it's always been about being in proximity to each other right like so [TS]

01:36:47 ◼   ► like just another stupid example this when I don't know is replaceable by the [TS]

01:36:52 ◼   ► way but it's like imagine your family dinner Thanksgiving or something like [TS]

01:36:57 ◼   ► that [TS]

01:36:57 ◼   ► grandparents house and its long and boring and people are talking about [TS]

01:37:00 ◼   ► boring stuff and if you're sitting next to your kid you can just and you know [TS]

01:37:05 ◼   ► that they're bored just give their leg a little squeeze in a look at you and you [TS]

01:37:08 ◼   ► just look like I know hey thanks thanks for putting you know you can just shoot [TS]

01:37:13 ◼   ► a look like for putting up with this I know this right and then take nonverbal [TS]

01:37:20 ◼   ► communication you can do things so there are so interesting and truth be told [TS]

01:37:24 ◼   ► that the word applies its intimate so I'm curious how I do think I think [TS]

01:37:31 ◼   ► people associate yeah I just think the other angle that's important is that it [TS]

01:37:37 ◼   ► only works if everybody involved has Apple [TS]

01:37:41 ◼   ► yeah that's true I mean obviously that's important for Apple it's important for [TS]

01:37:47 ◼   ► them to convince you that the two-way aspect of it is important is that means [TS]

01:37:53 ◼   ► that you know you're gonna get it's not just the most a key person in the family [TS]

01:37:57 ◼   ► will only cause than half the stuff that they that is available to work right [TS]

01:38:03 ◼   ► you have to have it sort of a family device that everybody has one particular [TS]

01:38:10 ◼   ► so lot of these things I think yeah totally what did you think of Kevin [TS]

01:38:17 ◼   ► Lynch so I thought he did pretty well I thought he was pretty good up there he [TS]

01:38:25 ◼   ► seemed much more comfortable than he was last time sort of owning his position [TS]

01:38:30 ◼   ► now and and [TS]

01:38:32 ◼   ► and saying you know i'm ok being here I have things to say and you know I'm [TS]

01:38:38 ◼   ► comfortable in in my knowledge of them that's the way it seemed to come across [TS]

01:38:42 ◼   ► but I liked it but he did a good job of that he was personable he was [TS]

01:38:46 ◼   ► comfortable he demonstrated stuff fairly well you know where all you know we're [TS]

01:38:54 ◼   ► just being honest you know harshest critics of the presenters at Apple event [TS]

01:39:00 ◼   ► because the bars so high and I think it was remarkable how much better he died [TS]

01:39:06 ◼   ► only he did terribly in September but it was awkward at times and he seemed a [TS]

01:39:11 ◼   ► little just a little unpolished and I thought it was remarkable how much [TS]

01:39:14 ◼   ► better he did having only done one of them before he was he was very very [TS]

01:39:21 ◼   ► nervous last time you could tell and it definitely overcame that was he stepped [TS]

01:39:27 ◼   ► up the Apple events the super bowl of tech event so and he released craig [TS]

01:39:34 ◼   ► Venter et comes to mind Craig Federici when he rejoined amal and his first [TS]

01:39:38 ◼   ► on-stage appearance was forget when it was but I know it was the back to the [TS]

01:39:42 ◼   ► Mac event where they first announced hey there's a whole bunch of things that [TS]

01:39:46 ◼   ► we've been doing on iOS that we're going to bring to the Mac and the next version [TS]

01:39:49 ◼   ► and his hands were literally shaking like he had trouble going from the demo [TS]

01:39:54 ◼   ► because his hand on the mouse was sharing and he was able to click and it [TS]

01:39:58 ◼   ► was almost like awkward to watch and now he's one of the best presenters they [TS]

01:40:03 ◼   ► have in fact on Twitter you know where are you [TS]

01:40:07 ◼   ► you know he's the best is even better than you know shoulder that he's the [TS]

01:40:11 ◼   ► best that they have and it was only like two or three events and yeah I agree [TS]

01:40:17 ◼   ► that he is one of their best he has presidency comes on stage now he seems [TS]

01:40:22 ◼   ► like he's having fun he really he's we worked the room you know and I think [TS]

01:40:28 ◼   ► that that is a it's a different it's actually a different very different than [TS]

01:40:32 ◼   ► chillers measure take or Tims like fashion thing that he's got you know [TS]

01:40:38 ◼   ► it's very much like hey we're all here we've got some really cool stuff we [TS]

01:40:43 ◼   ► think he'll love to see it [TS]

01:40:44 ◼   ► you know let's just have some fun appeared on my hands and knees comes [TS]

01:40:48 ◼   ► across like to me like Bob Saget on the old for house show like he's just owns [TS]

01:40:56 ◼   ► the dad nature of it you know [TS]

01:40:58 ◼   ► images funny because I like that at all I get is actually one of the dirtiest [TS]

01:41:04 ◼   ► comics [TS]

01:41:07 ◼   ► anybody other than about a stand-up comic comedians Nick knows that Bob [TS]

01:41:10 ◼   ► Saget is like just brutally blew in his usual stuff so like the idea that he was [TS]

01:41:17 ◼   ► like playing this G-rated dad on hit show was like just icing on the cake but [TS]

01:41:24 ◼   ► that's what it was almost stuck at you know it's just he was an extremely well [TS]

01:41:29 ◼   ► known at the time but he told Lee you know he he bought into it though you [TS]

01:41:33 ◼   ► know he he told a salt and battery is like you know he totally owns the corny [TS]

01:41:38 ◼   ► jokes that he you know sprinkled throughout this thing he's yeah and they [TS]

01:41:42 ◼   ► don't work if you don't write they don't they become office forrester awful or [TS]

01:41:47 ◼   ► chrome where the end in people will grown even now but the grown [TS]

01:41:50 ◼   ► good-naturedly because they know he's in on the joke there's that's why he comes [TS]

01:41:54 ◼   ► across like a metal level to its like two levels deeper on the one level he [TS]

01:41:57 ◼   ► told Lee tries to sell the joke as hard as he can but on another level he's also [TS]

01:42:01 ◼   ► got like I know this is corny but he's not trying to convince you that this is [TS]

01:42:06 ◼   ► you know anything but you know G-rated corporate comedy that's why would people [TS]

01:42:13 ◼   ► refer to dad jokes that's what they're saying like your dad knows what he's [TS]

01:42:16 ◼   ► saying is corny but he's just like he just wants to talk right it's always [TS]

01:42:22 ◼   ► duties like to see the conversation and be like in and he knows that you're [TS]

01:42:26 ◼   ► gonna think it's corny and he's doing it almost because of that right so that you [TS]

01:42:30 ◼   ► guys are both in on the joke and I think that's that's that's what comes across [TS]

01:42:33 ◼   ► it I mean it one last break here and we will keep going on a polite but i wanna [TS]

01:42:38 ◼   ► have one more that sponsored a tank and it's our good friends at Squarespace now [TS]

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01:43:20 ◼   ► then have to upload it all and then you have to figure out some kind of content [TS]

01:43:25 ◼   ► management system if it's something that you want to update regularly like a blog [TS]

01:43:29 ◼   ► or something like that and you had to do it all by hand [TS]

01:43:32 ◼   ► Squarespace is totally different it's just a whole level up you go to [TS]

01:43:38 ◼   ► Squarespace and sign up and you start just by picking templates to choose from [TS]

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01:43:48 ◼   ► responsive so they scale up from everything from a phone to a tablet too [TS]

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01:44:07 ◼   ► and they've always been like that that puts Chris basis done right from the [TS]

01:44:11 ◼   ► beginning but with the newest version they call it Squarespace 7 you can go to [TS]

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01:44:24 ◼   ► they've really really taken it to a new level in terms of just how much its [TS]

01:44:28 ◼   ► visual and drag-and-drop and what you see is what you get for web design and [TS]

01:44:34 ◼   ► they handle everything all the hosting and everything to everything is all its [TS]

01:44:38 ◼   ► own separate assault just one thing you go there you build your website and you [TS]

01:44:42 ◼   ► have a website that easy they have a partnership now one of the Squarespace 7 [TS]

01:44:48 ◼   ► features is a partnership with Getty Images so if you have something where [TS]

01:44:53 ◼   ► you need to pull in stock photography or illustrations or something like that [TS]

01:44:58 ◼   ► that's built into the product out to take care of all the licensing and [TS]

01:45:03 ◼   ► everything like that so you're taller [TS]

01:45:05 ◼   ► up legally in copyright wise they have integration now with Google Apps which [TS]

01:45:10 ◼   ► is really really profound for people who use Google Apps for work and stuff like [TS]

01:45:15 ◼   ► that and everything is just beautiful [TS]

01:45:18 ◼   ► they have 24 7 support via live chat and email and the whole thing it starts at [TS]

01:45:24 ◼   ► just eight bucks a month which is unbelievably great deal and if you pay [TS]

01:45:30 ◼   ► for a year in advance you even get a FREE domain name registration commerce [TS]

01:45:36 ◼   ► every website comes with free online store so if you have something you want [TS]

01:45:39 ◼   ► to sell if the website your building is you know something about some kind of [TS]

01:45:43 ◼   ► product you're gonna sell that's just a built-in feature you don't even have to [TS]

01:45:46 ◼   ► pay extra for it it's just something you can turn on and use if that's what [TS]

01:45:49 ◼   ► you're building a website for just can't emphasize enough how just about any kind [TS]

01:45:54 ◼   ► of website you want to build you can build with Squarespace blog feel the [TS]

01:45:58 ◼   ► podcast you wanna host you guys podcast if you are an artist or designer [TS]

01:46:04 ◼   ► something like that you can use it to create your product portfolio show after [TS]

01:46:10 ◼   ► work if you create things make things you want to sell you can use it to build [TS]

01:46:15 ◼   ► a store it's hard to think of something that you couldn't build with Squarespace [TS]

01:46:19 ◼   ► so where do you go for more information go to Squarespace dot com slash Gruber [TS]

01:46:27 ◼   ► my last name [TS]

01:46:28 ◼   ► square space.com / Gruber that I let them know you came from the show and you [TS]

01:46:34 ◼   ► can get started for free to get a whole month just sign up and you can try it [TS]

01:46:38 ◼   ► for free [TS]

01:46:40 ◼   ► gonna keep it afterwards when you do pay if you use my code change my initials [TS]

01:46:47 ◼   ► just use JDS the code you'll save 10% off your first purchase and show your [TS]

01:46:52 ◼   ► support for the talk show so my thanks to Squarespace go check them out at [TS]

01:46:57 ◼   ► Squarespace dot com slash group so if there's anything that I was disappointed [TS]

01:47:02 ◼   ► by in the event it was that they didn't really show anything [TS]

01:47:07 ◼   ► knew that they hadn't shown before and I kind of expected that they would accept [TS]

01:47:11 ◼   ► for third party stuff which they obviously couldn't show it to ya I did [TS]

01:47:16 ◼   ► and one of them to to expose their reasoning a little bit which they have [TS]

01:47:24 ◼   ► done in the past rate and I think that a lot of us comes in the form of onstage [TS]

01:47:29 ◼   ► comes in the form of we think this is gonna be great for X&Y right and that is [TS]

01:47:35 ◼   ► their way of saying these are the things that we were thinking about when we made [TS]

01:47:39 ◼   ► it right they don't do it always super explicitly but it seems like you [TS]

01:47:42 ◼   ► generally get kind of those knots right and it didn't seem like they did a whole [TS]

01:47:46 ◼   ► lot about for the watch [TS]

01:47:48 ◼   ► yeah definitely not I and I think I think it shows I think it for better for [TS]

01:47:57 ◼   ► worse I'm not willing to say that they're wrong I'm not passing judgment [TS]

01:48:01 ◼   ► yet but it seems to me like their message is starts with the idea that [TS]

01:48:06 ◼   ► people want the Apple watch and that it's largely about which one do you want [TS]

01:48:11 ◼   ► and that they've they don't see the need to explain why you wanna do agree I [TS]

01:48:21 ◼   ► think that's true they don't see the need but I also think they're wrong [TS]

01:48:25 ◼   ► right so I think they evade they feel that if you have an iPhone this first [TS]

01:48:32 ◼   ► batch of of watched users will be people that have an iPhone that one more iPhone [TS]

01:48:38 ◼   ► stuff right there want more of that experience or want to have no access to [TS]

01:48:43 ◼   ► those things and hear some cool of the things you can do with it and that's [TS]

01:48:46 ◼   ► enough and I've in darkness ok and it may work just fine but I think that [TS]

01:48:51 ◼   ► they're wrong if they think I'm also remember I'm projecting motivations on [TS]

01:48:56 ◼   ► them at this point but if they think that that's enough i think is wrong I [TS]

01:49:00 ◼   ► think they actually do need to [TS]

01:49:02 ◼   ► or needed to focus a little bit more on use-case scenarios because they are [TS]

01:49:09 ◼   ► going uphill against this this sort of pressure it's more money and it's [TS]

01:49:23 ◼   ► another thing I've got in my life that may take attention from me and I [TS]

01:49:28 ◼   ► obviously because I wrote that I feel the same actually give you back time but [TS]

01:49:33 ◼   ► I think there was none of that explicitly said yea or very little I [TS]

01:49:37 ◼   ► didn't mind the the word the the conceit of Kevin Lynch's demo of let's just run [TS]

01:49:48 ◼   ► through a typical day in the life of an apple watch and it was good in a lot of [TS]

01:49:54 ◼   ► it was third party but what was missing and they've never done is like with the [TS]

01:49:59 ◼   ► original iPhone Steve Jobs is a here it is and any showed up and here's the home [TS]

01:50:04 ◼   ► screen and it was here is what all the apps till I'm not quite sure that he'll [TS]

01:50:10 ◼   ► never happen but he's certainly opened all the mainland's right he opened you [TS]

01:50:15 ◼   ► know he went through Safari he went through mail he went through the phone [TS]

01:50:23 ◼   ► app and said in a way you know we've reinvented the phone and you know you [TS]

01:50:27 ◼   ► know voicemail socks here now we've done it the right way visual in a list like [TS]

01:50:32 ◼   ► just like your email and you can see who they're from and play them and delete [TS]

01:50:36 ◼   ► them [TS]

01:50:37 ◼   ► analysts like you know so you're not like an animal anymore but right now you [TS]

01:50:43 ◼   ► forget I mean everybody nobody likes getting lost but got voicemail suck [TS]

01:50:48 ◼   ► before the iPhone is ridiculous [TS]

01:50:50 ◼   ► oh my god it was yeah and then once you've got a few messages deep it was [TS]

01:50:55 ◼   ► just horrific and sold get on stage with such a cool so like maybe like you know [TS]

01:51:01 ◼   ► your dad mom call you know two or three times a week a lot to have a bunch of [TS]

01:51:05 ◼   ► voicemails there but you've got a voicemail from [TS]

01:51:08 ◼   ► you know like a doctor appointment or something like that that's 45 deep now [TS]

01:51:12 ◼   ► but you still need it because the doctors that that message is the only [TS]

01:51:16 ◼   ► thing you have that has the phone number of the office and you need to call back [TS]

01:51:19 ◼   ► as you point to get sucked before finding that message and it's you know [TS]

01:51:24 ◼   ► he showed it though right through Lake County I maybe didn't go through but it [TS]

01:51:31 ◼   ► just seemed to me like an end at least you could see what they all and if he [TS]

01:51:34 ◼   ► didn't show you the calculator app you saw the icon on the home screen then you [TS]

01:51:38 ◼   ► know what does calculator I still think alike to me and it's crazy that like [TS]

01:51:42 ◼   ► there's all these apps on the home screen of the warrant that they still [TS]

01:51:46 ◼   ► haven't told us what they do like right out of the box there's a bunch of [TS]

01:51:51 ◼   ► get the App Store forget you know for which I do think is important in its key [TS]

01:51:57 ◼   ► to the success of the thing long term as a platform but I'm to say as it watches [TS]

01:52:01 ◼   ► do you buy it you bring it home [TS]

01:52:03 ◼   ► put it on your wrist and there's a bunch of apps on the home screen and they [TS]

01:52:06 ◼   ► still haven't explained I'm really surprised by that and disappointed [TS]

01:52:11 ◼   ► honestly Tim Cook did mention it he said you know one of our team members is [TS]

01:52:16 ◼   ► wearing it loves using his watch to take pictures remotely but they didn't show I [TS]

01:52:20 ◼   ► can't believe they didn't show such a visual thing to like i just i just kind [TS]

01:52:26 ◼   ► of feel like however many icons there are on the home screen out of the box [TS]

01:52:31 ◼   ► they need to be justified explain to us why why they're there you know and I [TS]

01:52:36 ◼   ► guess you know I don't know to me there's a and maybe it's justified maybe [TS]

01:52:41 ◼   ► they're gonna say arrogance you know is justified that there they know that [TS]

01:52:46 ◼   ► people will buy it and people will figure it out on her own [TS]

01:52:49 ◼   ► but I'm surprised because to me that's what that to me is how they that that's [TS]

01:52:55 ◼   ► why I say that it felt like two different events like the first half [TS]

01:52:59 ◼   ► focused on the MacBook did exactly what Apple to me always this the hallmark of [TS]

01:53:04 ◼   ► it is that they here's here's everything that's different and new about this [TS]

01:53:08 ◼   ► here's why [TS]

01:53:09 ◼   ► and you know the trackpad the keys the you know the new screen technology the [TS]

01:53:17 ◼   ► lack of ports you know they're going away you know we do everything [TS]

01:53:20 ◼   ► wirelessly now and we've done this amazing battery stuff to make it all [TS]

01:53:25 ◼   ► work and trunk the motherboard government of the fans that we have room [TS]

01:53:28 ◼   ► for batteries [TS]

01:53:29 ◼   ► explainable where's the watch they're not doing that at all and I don't want [TS]

01:53:32 ◼   ► to read too much into it because I really have no idea behind the scenes [TS]

01:53:35 ◼   ► who does what [TS]

01:53:37 ◼   ► but it from the outside externally it's interesting to me that Schiller has had [TS]

01:53:43 ◼   ► nothing to do with the watch on stage and I don't know saying you know i just [TS]

01:53:51 ◼   ► i just couldn't I can't see him to doing a presentation like this where it's not [TS]

01:53:57 ◼   ► explain again I'm not trying to say that there's any kind of controversy inside [TS]

01:54:03 ◼   ► Apple about it maybe he helped you know for all I know he was right there and [TS]

01:54:08 ◼   ► stayed directed everything about the watch thing even though he wasn't doing [TS]

01:54:11 ◼   ► it I don't know but it just is interesting to me know I know to me it [TS]

01:54:15 ◼   ► felt like a different tone and a different style presentation and it's [TS]

01:54:19 ◼   ► interesting that children had nothing to do with it either it is interesting and [TS]

01:54:24 ◼   ► it does it is against his sort of presentation style not to say this is [TS]

01:54:28 ◼   ► what it is and explain it in in sort of enough detail but not too much to kind [TS]

01:54:35 ◼   ► of get the point across quite a bit special and be it want to use it right [TS]

01:54:39 ◼   ► yeah and that that I think was missing from the the watch I have had this [TS]

01:54:43 ◼   ► theory off-loaded here I was gonna write about it offloaded here for first time [TS]

01:54:46 ◼   ► you can tell me what you think I have a theory about the whole use case scenario [TS]

01:54:50 ◼   ► obviously I think time saved his initial metric to look at you know when you get [TS]

01:54:55 ◼   ► to watch [TS]

01:54:56 ◼   ► I'm gonna try to do this myself internet like gauge how many times I look at my [TS]

01:54:59 ◼   ► phone during the day and then gonna get to watch put it on and then measure how [TS]

01:55:04 ◼   ► much time to look at the phone after that and then see what the differential [TS]

01:55:07 ◼   ► is I think there will be an interesting metric to look at but beyond that so [TS]

01:55:12 ◼   ► that's the initial thing Mike Geary is that they have another strong use case [TS]

01:55:17 ◼   ► for this but it depends on third party by then and time so they can't talk [TS]

01:55:26 ◼   ► about it yet and that use case is that the Apple watch becomes a 20 the tubule [TS]

01:55:33 ◼   ► to protect for your life so you have the watch on your wrist you walk up to your [TS]

01:55:38 ◼   ► car and your car unlocks with either confirmation tap or just by proximity [TS]

01:55:43 ◼   ► then you probably at a public guess because you want confirmation up a [TS]

01:55:47 ◼   ► security unlocking then you get in your car and your watch tells your car your [TS]

01:55:52 ◼   ► Apple your car play display [TS]

01:55:56 ◼   ► you wanna listen to this music in this is you in the car so you can adjust your [TS]

01:55:59 ◼   ► seats or whatever the case may be to you and it loads up your navigation for your [TS]

01:56:05 ◼   ► morning drive on your Apple maps because it knows this the time you go to work or [TS]

01:56:10 ◼   ► you go to school or whatever the case may be [TS]

01:56:12 ◼   ► you you drive you stop at a gas station you get out he walked in your paper [TS]

01:56:17 ◼   ► coffee with your Apple watch you walk out you get into your car you drive to [TS]

01:56:22 ◼   ► school to get out you walk in you hand in your homework by tapping out watch a [TS]

01:56:27 ◼   ► couple times to transmit your homework to your teacher you sit down you cheat [TS]

01:56:31 ◼   ► on your test Apple watch you don't you give it the Jets right leg but this [TS]

01:56:37 ◼   ► these these lubricants will add up to once again as a time-saving theme but [TS]

01:56:43 ◼   ► they sort of allow you to kind of do this in the model for this is the Magic [TS]

01:56:47 ◼   ► Band rate at the Disneyland or Disney World where they have this band that has [TS]

01:56:52 ◼   ► NFC Bluetooth in it and it's your while and and it's your ticket to the park and [TS]

01:56:57 ◼   ► that you're fast pass allows you to jump the line and it's your your signal that [TS]

01:57:02 ◼   ► tells a cast member that you're nearby I can come up with a personalized offer [TS]

01:57:07 ◼   ► like oh hi Matthew would you like to meet cinderella she's right over here [TS]

01:57:10 ◼   ► you know all of that stuff and I think that there's a lot of [TS]

01:57:13 ◼   ► dear involved in that but there's also a lot of possibility and I think that that [TS]

01:57:18 ◼   ► maybe is there long game here but they can't talk about it yet because they [TS]

01:57:21 ◼   ► have to have the buy in from the car manufacturers in from the west and from [TS]

01:57:25 ◼   ► the you know etcetera etcetera etcetera [TS]

01:57:27 ◼   ► yeah I agree with that i think that calling it [TS]

01:57:35 ◼   ► social lubricant our life lubricant I got a refined it is I think that that's [TS]

01:57:43 ◼   ► the scenario I also think that maybe more than time saved what they're trying [TS]

01:57:50 ◼   ► to pitch it as in this to me it's you know it's very it's not any different [TS]

01:57:54 ◼   ► than any other SmartWatch in terms of the mission statement which is to me a [TS]

01:57:58 ◼   ► tension saved that it takes less of your attention to glance at your watch than [TS]

01:58:03 ◼   ► it does to answer your phone [TS]

01:58:05 ◼   ► Jony ive had an interesting quote in the Financial Times interview or feature [TS]

01:58:12 ◼   ► that he died came out a week ago where he said something about with the [TS]

01:58:15 ◼   ► traditional watch that he'd noticed that many times he glanced at his wrists to [TS]

01:58:21 ◼   ► check the time and then realized that he hadn't even really notice the time and [TS]

01:58:27 ◼   ► had you have to look twice the first time he paid a little attention that it [TS]

01:58:32 ◼   ► doesn't even register that that's how lightweight a watch can be that you can [TS]

01:58:38 ◼   ► almost paid not enough attention and have to check twice and that that's [TS]

01:58:43 ◼   ► interesting and I do think that's sort of where they're going but on the other [TS]

01:58:47 ◼   ► hand that pitches no different than the pitch friend right where or pebble or [TS]

01:58:51 ◼   ► friend yeah right right and the only it's our thing and so we're gonna make [TS]

01:58:58 ◼   ► it then there ya you know the communication angle is awful deed [TS]

01:59:05 ◼   ► sending a doodle sending a heartbeat sending the tap is that you know nobody [TS]

01:59:10 ◼   ► else has anything like that and it very intimate and personal notification thing [TS]

01:59:15 ◼   ► is like the obvious feature that everybody is thought of right right I [TS]

01:59:21 ◼   ► agree so and the reason just a very fact that we're having to dissect this makes [TS]

01:59:26 ◼   ► me think that maybe they didn't communicate these things is clearly a [TS]

01:59:28 ◼   ► good one of the things they showed and I know that they've said this and people [TS]

01:59:33 ◼   ► knows that so for example someone sends you a text and it will show up on your [TS]

01:59:37 ◼   ► watch and you can respond either by getting three ways they respond and [TS]

01:59:45 ◼   ► it'll try to give you a couple of gases in a button you know an example being [TS]

01:59:50 ◼   ► the supermarket and i can text my wife the shopping list just says butter and I [TS]

01:59:59 ◼   ► could say salted or unsalted butter and then its allies gonna parts that she [TS]

02:00:04 ◼   ► enters on our watch sheik [TS]

02:00:05 ◼   ► buttons that say salted unsalted not sure which is call obviously it does not [TS]

02:00:13 ◼   ► cover every scenario you know you can use the microphone to either send a [TS]

02:00:17 ◼   ► recording of audio or to have the dictations you know dictate what you say [TS]

02:00:23 ◼   ► I could see that being useful but to me it's interesting in telling and sort of [TS]

02:00:29 ◼   ► questionable that you can't do that for email email you can only read and if you [TS]

02:00:33 ◼   ► want to reply [TS]

02:00:34 ◼   ► it has to be handed off to your phone and I can kinda see why his emails are [TS]

02:00:42 ◼   ► longer and more complex you know how much dictation you know they text just [TS]

02:00:46 ◼   ► the right amount of blank implicit implicit not necessarily enforce [TS]

02:00:52 ◼   ► I gotta know I'm not even sure what the largest I message earlier dissenters [TS]

02:00:56 ◼   ► terms of words I don't even know if there is a limit but you know there's an [TS]

02:00:59 ◼   ► implicit idea that center to wears an email might be longer but they showed it [TS]

02:01:05 ◼   ► as shown on stage like reading an email to watch and it seems ridiculous [TS]

02:01:10 ◼   ► its yeah it does the people that I talk to you that have been using it kind of [TS]

02:01:17 ◼   ► get on and off for a while [TS]

02:01:20 ◼   ► have had on the risk they say that's actually much more readable I guess than [TS]

02:01:23 ◼   ► it seems [TS]

02:01:24 ◼   ► and my experience in person was I pulled up some some stuff that could be a nice [TS]

02:01:28 ◼   ► trip back and forth and it's definitely readable but it's tiring rate the reason [TS]

02:01:33 ◼   ► they call them glances and the reason that a lot of their stuff is based on [TS]

02:01:36 ◼   ► you flipping your watch up to look at it like I was doing a demo recording a demo [TS]

02:01:41 ◼   ► with Darrell of my coworker and we were he was filming me and I was running [TS]

02:01:45 ◼   ► through the watches pieces right for our hands on thing and I'm holding my wrist [TS]

02:01:50 ◼   ► up there and I'm thinking around but then it took like three four minutes or [TS]

02:01:53 ◼   ► whatever to record the time out by minutes and by the end of it I'm a [TS]

02:01:58 ◼   ► little out of shape but I don't think that it's just it's uncomfortable [TS]

02:02:02 ◼   ► position to hold for a long period of time if you hold your arm up and out in [TS]

02:02:06 ◼   ► front of you and position it so that you're looking at like your watch face [TS]

02:02:09 ◼   ► if you hold out for any more than maybe 30 seconds it starts to get [TS]

02:02:13 ◼   ► uncomfortable just were not sort of built to do that and I think that that's [TS]

02:02:17 ◼   ► an interesting thing I don't think where I think we may have read something a [TS]

02:02:21 ◼   ► couple hundred words long but not much longer than that I've heard from people [TS]

02:02:25 ◼   ► who are who've been to the third party lab inviting developers out for that [TS]

02:02:33 ◼   ► maybe I might be the first thing that they say is that you anything any [TS]

02:02:38 ◼   ► feature you're thinking about for a while chap should be 10 to 15 seconds or [TS]

02:02:45 ◼   ► less of time and if your idea is something that will take more than 15 [TS]

02:02:49 ◼   ► seconds it's probably not a good idea for the watch and if your idea [TS]

02:02:55 ◼   ► currently takes more than 15 seconds and you can't you know you you should try to [TS]

02:02:59 ◼   ► figure out a way to make it 10 seconds and I don't think it's so much about [TS]

02:03:03 ◼   ► partly partly at about battery life but partly it's even if the battery was a [TS]

02:03:08 ◼   ► week-long [TS]

02:03:09 ◼   ► of serious use I think that that advice will still stand for exactly the reasons [TS]

02:03:14 ◼   ► like it's just the nature of something on your wrist is ergonomically and [TS]

02:03:20 ◼   ► whatever else psychologically even is you know glances yep yep and then the [TS]

02:03:27 ◼   ► further away you get from glances the less useful it is and the less people [TS]

02:03:31 ◼   ► will want to utilize whatever a pew pew designed and I think there's gonna be a [TS]

02:03:35 ◼   ► great learning curve for that people are going to ship stuff that's obviously not [TS]

02:03:39 ◼   ► rate you know doesn't doesn't work rate did you in their hands on experience [TS]

02:03:45 ◼   ► that you had to do you get to feel the taps oh yeah I did and they're really [TS]

02:03:50 ◼   ► cool I mean the end this is glad you brought that up because this whole [TS]

02:03:54 ◼   ► tactic thing is so we're talking about because I think it's a big part of [TS]

02:03:57 ◼   ► Apple's future you know on all the devices yeah yeah we should the bed by [TS]

02:04:02 ◼   ► not talking about a book we can do it did you did you get like I felt taps in [TS]

02:04:09 ◼   ► September but they were all part of the demo loop and it was really only taps I [TS]

02:04:13 ◼   ► felt like when a text message arrived and I thought man this is really cool [TS]

02:04:17 ◼   ► it's not like you agree is not a vibration at all it's a new sensation [TS]

02:04:21 ◼   ► yeah actually it's it's haptic feedback but it's done by the use of what they [TS]

02:04:29 ◼   ► call lateral force fields which is essentially these forces that are [TS]

02:04:34 ◼   ► directed sideways at one another and I believe it's the collision of those [TS]

02:04:38 ◼   ► forces that they can shape to direct the pressure downwards towards your rest did [TS]

02:04:46 ◼   ► you did you get to demo the whole left-right thing is I was something I [TS]

02:04:50 ◼   ► know I didn't get to experience in September he did it I didn't they [TS]

02:04:54 ◼   ► repeated it again that if you're using it for walking directions it'll give you [TS]

02:04:59 ◼   ► a sense of turn right I can still can't imagine what that's like it sounds [TS]

02:05:04 ◼   ► awesome I still haven't gotten it to experience not a good question I didn't [TS]

02:05:10 ◼   ► I didn't do that I wish I had yeah I could see how they could shape it though [TS]

02:05:16 ◼   ► to go left or I just knowing just a little bit but I know about the [TS]

02:05:19 ◼   ► technology there was this I mean this goes for [TS]

02:05:23 ◼   ► the engine cause I think that the engine sure a lot of similarities between the [TS]

02:05:26 ◼   ► tactic engine in the in the watch and the vibration feedback engine that's [TS]

02:05:32 ◼   ► underneath the MacBooks touchpad they share a lot of similarities and that [TS]

02:05:38 ◼   ► everywhere centrally based on the same overall array of it the way that the [TS]

02:05:47 ◼   ► sheep in movies vibration so the trackpad and just publish something in [TS]

02:05:51 ◼   ► his last night cause I have some coworkers and they didn't know what the [TS]

02:05:55 ◼   ► track it doesn't move on the MacBook at all I like there's a there's some sort [TS]

02:05:59 ◼   ► of nanometer that they say it's allowed to move but it doesn't move essentially [TS]

02:06:04 ◼   ► an enemy 200,000 the crib sheet of paper but it does it click it doesn't actually [TS]

02:06:11 ◼   ► physically move so when you press it there is a sort of pressure sensitivity [TS]

02:06:16 ◼   ► threshold that you're allowed to adjust which i think is gonna have great [TS]

02:06:19 ◼   ► implications for accessibility people with you know motor skills issues [TS]

02:06:22 ◼   ► things but there's a certain pressure that you're allowed to push and once you [TS]

02:06:26 ◼   ► pass that threshold it sends the signal using this Ezell f's these lateral force [TS]

02:06:33 ◼   ► fields to to simulate that the keypad is clicked in the same thing that's using [TS]

02:06:40 ◼   ► the tactic engine is using I believe to direct the four straight down into your [TS]

02:06:44 ◼   ► rest and it certainly feels straight down a finger pushing and arrest so [TS]

02:06:50 ◼   ► hands-on with the MacBook did it feel good by clicking on it felt so good that [TS]

02:06:56 ◼   ► I an apple person actually had to tell me it didn't move really yeah I missed [TS]

02:07:01 ◼   ► that it didn't move or something I would you know there's a lot going on and I [TS]

02:07:03 ◼   ► guess I missed it and I was clicking on a call later on an apple person told me [TS]

02:07:08 ◼   ► oh no it doesn't move at all as I said it had one level of click and then with [TS]

02:07:12 ◼   ► the force touch things you push down further and then it vibrated your finger [TS]

02:07:16 ◼   ► and he felt like cooking downwards further but that says that says [TS]

02:07:21 ◼   ► everything know that you didn't even realize that yeah so in other words the [TS]

02:07:25 ◼   ► best way to put it I guess would be if the MacBook is powered off there's no [TS]

02:07:28 ◼   ► click at all you'll just part and an apple person tell me that they actually [TS]

02:07:34 ◼   ► will accept two of them side-by-side [TS]

02:07:36 ◼   ► testing and playing with them and they could like play piano on them because [TS]

02:07:40 ◼   ► they're so they did you know basically centel's pulses up and you can like you [TS]

02:07:45 ◼   ► could rotate your fingers on i'ma get the 60 the piano feel but yeah if you're [TS]

02:07:49 ◼   ► off that things not gonna buy British iconic look at all it's just a new stuff [TS]

02:07:55 ◼   ► tends to ship iOS first I mean I was still the only thing with touch I D just [TS]

02:08:02 ◼   ► the nature of today's Apple I think it's pretty telling that forced touch and the [TS]

02:08:07 ◼   ► tactic engine came to the Mac before iOS and I think the easiest prediction to [TS]

02:08:13 ◼   ► 2015 is that this year's new iPhones are gonna have forced touch and probably I [TS]

02:08:18 ◼   ► bet iPads too easily and I think the wall street journal thing that came out [TS]

02:08:24 ◼   ► like a report last night or this morning or something that said you know I funds [TS]

02:08:28 ◼   ► later this year [TS]

02:08:29 ◼   ► gonna have forced touch and obviously there is [TS]

02:08:35 ◼   ► remember too that it's two separate technologies right see a forced touch [TS]

02:08:38 ◼   ► which is the we know how hard you're pressing so we can do different things [TS]

02:08:43 ◼   ► depending on a large press then there is the defeat lateral force field [TS]

02:08:48 ◼   ► exactly exactly those haptic that haptic feedback and it would be interesting to [TS]

02:08:54 ◼   ► me if one comes to the iPhone without the other is it feels like they're [TS]

02:08:57 ◼   ► intertwined technologies right to get the force sensors around the track pad [TS]

02:09:01 ◼   ► which they determine how hard you press and then in the middle you've got that [TS]