The Talk Show

107: ‘Now It’s All Floppy’, With Guest Marco Arment


00:00:00   what kind of microphones you have I know you were gonna give me like how to [TS]

00:00:03   improve my audio some help a lot of gun and we never followed through what kind [TS]

00:00:08   of liked you so I have I i have both of the ones that everyone says are the best [TS]

00:00:13   mics for this purpose I have the higher PR 4210 businessman and all those people [TS]

00:00:17   use and I have the Shure sm57 be and I prefer the shower before the voice of [TS]

00:00:22   the shower that the high appear before he makes people sound a little bit more [TS]

00:00:25   nasal and has like weird it's like it's missing like the mid base but it has a [TS]

00:00:31   lot of the lower base so you sound like early BC but but not that present not [TS]

00:00:36   that warm with it with the pier 40 so that s I'm seven beers is a really [TS]

00:00:41   really nice Antimicrob the best sounding like the purpose but has the giant [TS]

00:00:45   asterisk that it needs a really nice and generally very expensive preemptive [TS]

00:00:49   power properly yes crew that that's what I use of course the old rode podcaster [TS]

00:00:58   which is probably why don't I can I guess I can do better you could i mean [TS]

00:01:03   there's a question how much it matters because your show has guests attended at [TS]

00:01:07   that rotate out every week like you don't want to sound of that different [TS]

00:01:11   from the guests now there have been a lot of episodes your show where I think [TS]

00:01:14   you somewhere in the guests but that might be because of a clear dq going on [TS]

00:01:18   or something else going on there might be something else in the process being [TS]

00:01:22   not that great I don't know how do you talking to you might I keep the mic [TS]

00:01:29   underneath my face like I'm not it's sticking straight up and I'm close to my [TS]

00:01:35   mouth but I have it wear it underneath my my face it more or less like my chin [TS]

00:01:41   and going down you're doing it wrong [TS]

00:01:43   yeah it's like staring right into it right [TS]

00:01:46   yeah pretty much like my end and it's over smile because I have the crazy low [TS]

00:01:51   output as I'm so maybe I am like my lips are almost touching the popular [TS]

00:01:56   sometimes they do touch the popular I'm like right on top of it talking directly [TS]

00:01:59   straight on into it [TS]

00:02:02   see what happened I'm asking all these questions cuz they came in I spent a big [TS]

00:02:06   chunk of the holidays not working in my home office was downstairs dining room [TS]

00:02:11   you know you know part of the family and I came up to record the Star Wars [TS]

00:02:23   episode of the show with circus in guy I was good I thought I would hate that it [TS]

00:02:31   was so long I don't care that much about Star Wars but that was actually really [TS]

00:02:34   good I really enjoyed listening to the compliments from people who said I don't [TS]

00:02:37   even like Star Wars but I like that show that to me was that kid that meant that [TS]

00:02:42   it came out the way I wanted it to I came up to my office and the mic mic arm [TS]

00:02:46   was on the ground in front of my desk and I thought I knew I didn't put it [TS]

00:02:51   there and Amy required her show up here and I didn't think she'd recorded or [TS]

00:02:55   episode recently but I thought it must have been hurt as it winding roads [TS]

00:02:59   disconnected from the desk and put it on the floor and I was a little annoyed and [TS]

00:03:04   then I looked and have it was the fact that the are mounted broken it just so I [TS]

00:03:08   could just write really think right where the clamp goes on the desk just [TS]

00:03:12   like a stress fracture pressure which kind of makes sense because it's you [TS]

00:03:16   know supports a fair amount of weight and I it's the same arm that I had had [TS]

00:03:20   ever since I started doing the first run of the show which i think is a 2007 so [TS]

00:03:26   but anyway how to get a new podcast arm and of course I didn't set up until [TS]

00:03:33   right when we were supposed to record and i'm looking at the instructions and [TS]

00:03:37   it's like wow they're showing me this at this my government of varied and I have [TS]

00:03:42   ever [TS]

00:03:42   ever used the microphone [TS]

00:03:46   doing wrong i mean certain mics are made to be addressed like on the side but [TS]

00:03:51   that's not one of them yeah but I'm not talking into the side I am talking into [TS]

00:03:55   the top of it all your kind of talking like over the top of the league playoff [TS]

00:03:58   yeah exactly exactly maybe I could try to fix it right now it seems to me that [TS]

00:04:06   if I do it their way and it's been I'm gonna be seen will be able to see like [TS]

00:04:09   my computer and you can look through them like through the arm and kind of [TS]

00:04:14   look you know I mean yeah I don't know something is this any better and it's [TS]

00:04:25   not a huge difference to the different if this if you see here a terrible noise [TS]

00:04:31   and intuitive I mean the road podcaster is not an amazing Mike like you're not [TS]

00:04:38   going to see you never gonna send amazing from it but you can sound good [TS]

00:04:41   enough from it can get things going on tonight so make for an excellent idea [TS]

00:04:50   broadcast right now it's all floppy these things are also the road boom arm [TS]

00:05:02   that I assume yours and I'm also getting one it's not the best army it did is [TS]

00:05:06   it's pretty shitty hike it works like like mine like any slight vibration [TS]

00:05:12   anywhere in the desk anything a spring inside the armed rattles [TS]

00:05:17   completely opposite of the kind of thing as opposed to do just like I just [TS]

00:05:22   haven't ever replace did because I like you know it's not broken yet it still [TS]

00:05:26   works but I even had the thought when I had to reorganize had order when I just [TS]

00:05:31   went to Amazon and I saw that it said road now that I've got a ride like my [TS]

00:05:34   old one was a high as I planted yeah that's how to people that are no right [TS]

00:05:42   and even though I like I said it was seven years old and I started I'm not [TS]

00:05:47   really angry that it broke I still feel like well broken [TS]

00:05:50   so I just bought the road but then I had this in it was one of those things where [TS]

00:05:56   you know you Amazon makes it so easy so that's my thought process my thought [TS]

00:06:00   process was not a hostile already have a road like and it looked highly rated on [TS]

00:06:07   Amazon and so like two clicks later it was on its way and so then with a little [TS]

00:06:12   bit of thought I thought maybe I should have taken the usual basin has Marco [TS]

00:06:16   that's what I'm using the exact same on the road you know P S whatever they [TS]

00:06:22   really are meeting in the same one I just because they had Pakistani I'm like [TS]

00:06:27   I bought the kit for five by five and then I upgraded my mic but never created [TS]

00:06:31   a boom arm because it still works the desk lamp does looks dirtier than I'll [TS]

00:06:34   like the hospital after having looked at it as I can kind of surprised it didn't [TS]

00:06:38   happen right away I don't really know where the road one would break looking [TS]

00:06:44   at the construction like you know what I don't know what part of this would be [TS]

00:06:46   the weak point but I don't think I mean I I think it's more likely that like one [TS]

00:06:52   of the springs in the armored snap and would lose tension and just drop to the [TS]

00:06:55   desk [TS]

00:06:56   likely to fail yeah actually starting to happen with my holiday was starting to [TS]

00:07:01   starting to lose intention and I could not there's no way to leak just that in [TS]

00:07:06   turn is weird screws on the on the on the arm but I don't have to do anything [TS]

00:07:10   what are these straps for those are for attaching the cable like you basically [TS]

00:07:17   attacks the cable to the arm on its way down using those so that way you can [TS]

00:07:23   have a nice tidy cable going down to the base of the arm would be nice [TS]

00:07:28   alright anyway quite weak for you [TS]

00:07:36   nothing's ever going on for the records leader [TS]

00:07:41   recording on Thursday that aids which is a night after you recorded ATP whereas [TS]

00:07:47   presume you talked about skipping through go talk about tonight but I [TS]

00:07:50   couldn't have listened to it because I didn't catch the live broadcast but [TS]

00:07:56   people like you they want to talk about choice should be alright [TS]

00:08:00   when did you publish your piece Sunday yeah we're Sunday night part of the [TS]

00:08:06   problem I think was that I i published it on a Sunday night right before a ride [TS]

00:08:13   is a holiday vacation for a lot of people was ending and there's nothing on [TS]

00:08:17   the news right and so a lot of places that picked up a lot of you for telling [TS]

00:08:22   me like yet nevertheless things like at that time because like people are so [TS]

00:08:27   desperate for news at somebody's bigger sites that like you know there's nothing [TS]

00:08:31   going on in tech you know random Monday mean CES was starting but nothing but [TS]

00:08:36   nothing has been announced have any meaning yet and so does seem like I [TS]

00:08:43   couldn't possibly have worse timing if I didn't want it to be that noticed like [TS]

00:08:47   if you had published the exact same piece word-for-word not changed one bit [TS]

00:08:52   but maybe on Wednesday it might've you know I think it would have gotten the [TS]

00:08:59   attention it deserves but it wouldn't have gotten the attention it didn't [TS]

00:09:02   deserve I don't have to put it [TS]

00:09:05   yeah that's basically at a mean like it I mean honestly didn't deserve the [TS]

00:09:09   attention it got it wasn't good like that's the regret having that it is it [TS]

00:09:15   just wasn't very good [TS]

00:09:16   like it was nowhere near my best work it was it was just I didn't put enough [TS]

00:09:22   effort into it I made a bunch of little mistakes in it and it wasn't very good [TS]

00:09:26   and then for that to become extremely widespread and to have it be under quite [TS]

00:09:32   a bit of scrutiny that is just frustrating yeah so for the record in [TS]

00:09:38   the people listening [TS]

00:09:40   extemporaneously like you know people who listen when this episode first comes [TS]

00:09:43   out we're talking about but for the record we should say what it was which [TS]

00:09:47   is that on Sunday you published an article titled headlined Apple has lost [TS]

00:09:52   the functional high ground and I think if I may not show summary is you have [TS]

00:09:59   detected that over the last few years the quality of Apple's software has [TS]

00:10:04   gotten worse [TS]

00:10:05   correct not any one particular thing just in general and that it concerns you [TS]

00:10:11   about the future of company and it's the reason you switch to the Mac in the [TS]

00:10:15   first place a decade ago is that you were sick of having little stupid things [TS]

00:10:19   like little annoying bugs here there everywhere all day long that it just [TS]

00:10:25   works factors sort of fading from Apple's software platforms right and a [TS]

00:10:31   lot of the lot of the pushback I mean the reason it spread so quickly so [TS]

00:10:36   incredibly quickly but it had hundreds of retweets within a few hours [TS]

00:10:40   publishing it and then it spread from there the reason it spread i think is [TS]

00:10:46   because a lot of people agree on a lot of people still argue with that of [TS]

00:10:50   course but I think if I was totally wrong it wouldn't have spread you know [TS]

00:10:55   it's not accomplishing this on some major news site where people like you [TS]

00:10:58   would make fun of me and I got it wrong [TS]

00:11:00   like it was my personal site like it's not widely read most of the time and so [TS]

00:11:05   you know I don't think it would have spread if there wasn't some truth there [TS]

00:11:09   yeah I think the word I used and I saw a couple of other people use it I know [TS]

00:11:14   hockenberry did too and I think it's because it's the perfect word that it [TS]

00:11:17   resonated right or hit a nerve one of those I think resonate is better than [TS]

00:11:24   another writer I don't know this resonate is exactly what happened it's [TS]

00:11:30   like it felt true more so than but true just felt right and very few people have [TS]

00:11:37   said you are completely wrong most people have just said well I would have [TS]

00:11:42   said it differently or isn't as severe as you say which answer and that's like [TS]

00:11:45   you know what I regret and you know where my feeling was that I word some [TS]

00:11:51   things to severely and of course is a frequent problem but so I word things to [TS]

00:11:58   severely and and that detracted from the [TS]

00:12:01   literally of what I wrote but the fact is I think the the overall sentiment of [TS]

00:12:07   Apple software has some quality problems in recent years and it doesn't seem to [TS]

00:12:11   be getting better that i think is what resonated with people pretty [TS]

00:12:15   unambiguously yeah you do you you have a sort of like a no-nonsense style like [TS]

00:12:22   about where you certainly aren't doing it you know you're not sensational you [TS]

00:12:27   don't you don't overstate things for sensational purposes because you're not [TS]

00:12:30   looking four hits or pageviews because you don't even have you know you use the [TS]

00:12:35   deck you don't even get paid by pages you know you know you're not going to [TS]

00:12:38   get extra this month because you had an explosive story this week that got you [TS]

00:12:42   know couple hundred thousand extra pages doesn't give you a nickel right but it [TS]

00:12:45   could actually cost me money if I end up going over some damn with allegations of [TS]

00:12:49   my more popular in article is it actually might cost me more money that's [TS]

00:12:53   funny is actually true right which is the opposite of when you know you know [TS]

00:12:59   Dan Lyons trumps up something had Valley way it's because you know they measure [TS]

00:13:04   their success month month by page views you're not in that game you know that's [TS]

00:13:08   not one that's not the way that it's just sort of a no-nonsense style but you [TS]

00:13:14   know you're right that's what I intended but because I i did i did use like so [TS]

00:13:21   when I wanted examples like I I recently said quality has taken a nosedive and [TS]

00:13:25   that was the wrong word really it hasn't taken a nosedive it's been a gradual [TS]

00:13:29   decline and what I meant really was a decline that just now in really bad [TS]

00:13:32   shape but a nosedive suggests like an acceleration of all the sudden it's now [TS]

00:13:38   dropping quickly and that's not really the case it's it's more of a gradual [TS]

00:13:41   progression but anyway so you know there are things like that and an overall I i [TS]

00:13:47   regret having written it simply because it put some of my most mediocre to worst [TS]

00:13:53   work in front of so many people and put my name on it forever [TS]

00:13:58   whereas like I I don't regret having said that Apple has problems I just [TS]

00:14:03   regret that I didn't say it better and what happen is that you it really went [TS]

00:14:08   explosive I mean you even said I guess it was your Google Analytics but [TS]

00:14:12   whatever you you [TS]

00:14:13   you know you had your analytics showed that it was more popular than anything [TS]

00:14:16   you had written in all 2014 correct which is amazing really that you know [TS]

00:14:21   five days into the year you've already topped last year it just got picked up a [TS]

00:14:25   good picked up in the relay relay relay and I guess Business Insider got it [TS]

00:14:31   started his their her head yes Apple software is in a quote [TS]

00:14:35   nosedive and quote that is deeply concerning supporters as writing a [TS]

00:14:43   perfect business insider headline right end and the thing is like usually I [TS]

00:14:47   could pick on Business Insider and say you guys are such pieces of shit for [TS]

00:14:50   this because usually they are in this case they really the original version [TS]

00:14:55   had a couple of like of paraphrases it at that were not what I said that were [TS]

00:15:00   more inflammatory but he he I since complained about the man and he updated [TS]

00:15:04   them to be more accurate so over and the headline like I did say that you know I [TS]

00:15:10   didn't really mean to say that severely but I did say that so overall of all the [TS]

00:15:15   hack job they've done to me over the years this is one of the better ones [TS]

00:15:18   yeah but it's a guess it's not yet history that as it stands right now that [TS]

00:15:24   it's unfair but it's you know fuel to the fire right and and actually in a lot [TS]

00:15:30   of people don't realize this [TS]

00:15:32   a lot of people have no clue how insanely popular and pervasive Business [TS]

00:15:39   Insider is like whenever and wherever I mention of Business Insider in context I [TS]

00:15:45   will have everybody who was ever met me my moms friends my friends parents like [TS]

00:15:53   people who are outside of of the tech news [TS]

00:15:56   fear they will all contact me and all my god I read this article about you and [TS]

00:16:02   Business Insider you know congratulations are they considered a [TS]

00:16:04   good thing whenever I mention there even though it's always trash like sometimes [TS]

00:16:10   like when I products will get mentioned in some major tech publication like you [TS]

00:16:14   know macworld or even been like in New York Times Wall Street Journal or [TS]

00:16:18   something like that [TS]

00:16:20   never repeat from anybody when I'm in Business Insider for the stupidest [TS]

00:16:23   smallest thing everyone in my life [TS]

00:16:26   Zwart all my god I haven't seen you in 15 years but I read this article about [TS]

00:16:29   you and Business Insider that site I don't know why it's so popular but it is [TS]

00:16:35   really popular and so whenever they write anything about me or my my my my [TS]

00:16:40   products it gets picked up everywhere goods carried everywhere and they [TS]

00:16:45   ultimately dictate the narrative if you look like almost every other side that [TS]

00:16:50   republish this article was republished from Business Insider [TS]

00:16:54   wider linking back to Business Insider instead of my site a lot of them were [TS]

00:16:57   taking the Business Insider headlines and quotes word-for-word it really was [TS]

00:17:01   Business Insider that that that that led the promotion on this weather willingly [TS]

00:17:07   or not I don't know doesn't matter but like people do not realize like your [TS]

00:17:12   site [TS]

00:17:12   seeds all the tech sites like whenever you write about something all the texts [TS]

00:17:16   right about a day later Business Insider seeds everything else it's really weird [TS]

00:17:21   and and I wish it wasn't that way but it really is it's sort of the opposite of [TS]

00:17:25   my sort of popularity is super niche and so like it is a big deal for some people [TS]

00:17:33   like if I link to somebody first time ever linked to their blog a lot of [TS]

00:17:36   people like treat me like oh my god you just made my day and it's hard for me i [TS]

00:17:42   i dont im still can't say I've ever used to that but I understand I know I know I [TS]

00:17:48   was like I know what it was like the first time that Slashdot linked to the [TS]

00:17:52   fireball way back in 2002 was just crazy and as i mean that I loved / died but [TS]

00:17:57   it's like I knew that shit that big deal right [TS]

00:18:00   getting on the big front page back in 2006 right I also remember that my site [TS]

00:18:04   didn't go down and it was you know I thought you know I had up until that [TS]

00:18:08   point I had no idea whether you know there is no way for me to fake it I [TS]

00:18:13   couldn't you know know if I would survivors I starting [TS]

00:18:16   but I don't think like some guy you know somebody wrote a blog post I've never [TS]

00:18:23   linked to them before i lying to them they're not going to get their mom [TS]

00:18:25   calling them and say her side during firebombing [TS]

00:18:29   mom doesn't know who I am neither of them is really cool yeah I mean it's you [TS]

00:18:33   know if an exception would have to be like you know like Brent Simmons to his [TS]

00:18:37   moms like a programmer [TS]

00:18:39   you know I shouldn't say my mom dad anybody who's not in the thing is [TS]

00:18:43   already one of my regular readers whereas Business Insider has a very for [TS]

00:18:46   whatever reason as a very broad readership like a typical people what [TS]

00:18:51   they write goes very far which is unfortunate that so bad usually yeah [TS]

00:18:56   it's something to do with you know that there are certain brand of socializing [TS]

00:19:02   stuff well look I mean you know that there are there things in the world that [TS]

00:19:06   like their choices people can make where you can do things like the good [TS]

00:19:12   high-quality morally sound way or you take this one little short cut here if [TS]

00:19:18   you want to give up a little bit of integrity here a little bit of [TS]

00:19:21   sensationalism here you can boost your numbers by 15 20 30 percent and they [TS]

00:19:26   choose the latter all the time whereas you choose the former and that's what we [TS]

00:19:32   consider in our community to be like that the right way to do it if you're if [TS]

00:19:37   you're shameless enough and if if you prioritize numbers and success of the in [TS]

00:19:42   a kind over integrity and quality then you can get in see numbers and inseam [TS]

00:19:49   popularity and and they have chosen that and let's not overstate things here [TS]

00:19:53   either they're they're certainly not the worst are there you know and the other [TS]

00:19:56   thing to have talented people and they have had townspeople damn from were used [TS]

00:20:00   to rate their yeah that's where I met him I used to hate him and then like him [TS]

00:20:03   the Tumblr offices I made their first and then like he left and became a [TS]

00:20:07   normal good person it was amazing and I know JJA ro who wrote this piece on you [TS]

00:20:13   you know he's good he's smart you know you could just tell from my reading is [TS]

00:20:17   something better [TS]

00:20:18   Nick Carlson who I think his name published a book on Yahoo and Marissa [TS]

00:20:24   Meyer you know he's a good reporter and yes I'll give you know and I think it's [TS]

00:20:29   interesting to think I think the success he's having promoting his book I'm [TS]

00:20:34   reading a lot of stuff about his book it's just popping up a lot of places I [TS]

00:20:37   think it just goes to show that at Business Insider they're good at [TS]

00:20:40   promoting stuff including themselves you know like that's part it's not just that [TS]

00:20:44   there whether you're good bad or whatever as a writer a reporter being [TS]

00:20:49   able to self promote is a skill and that to me is part of their a big part of [TS]

00:20:54   their success yeah yeah absolutely you know and Henry Blodget always had that [TS]

00:20:58   too [TS]

00:20:59   founder of the site among some other issues but that's but that's a definite [TS]

00:21:07   thing that you know it's like there's there's certain people like he's good at [TS]

00:21:11   getting on TV you know and there's that certain type of wall street person who [TS]

00:21:14   is like just goes on CNBC all the time and I would drive me nuts I would hate [TS]

00:21:20   going on TV I would think I'd wanna go on once I can't imagine like the the [TS]

00:21:25   amount of stress that would bring I would I would definitely if I was ever [TS]

00:21:30   invited I would definitely decline I've had invitations many times and I almost [TS]

00:21:34   died I want charlie rose at one time and that was cool and it was also pretty [TS]

00:21:38   easy because it was like five in the afternoon getting to New York at five in [TS]

00:21:42   the afternoon and super easy I just take like a 1 o'clock train from Philly and I [TS]

00:21:46   like going in and anyway so that was that was I had a blast and it was well [TS]

00:21:50   worth you know it wasn't that much of a time commitment [TS]

00:21:55   but I've had offers to go on like Bloomberg TV and it's like you know they [TS]

00:21:59   want me in New York by like 5 a.m. Eastern [TS]

00:22:03   not gonna work but it really doesn't compute with them that somebody would [TS]

00:22:09   not want to be on TV like people who are in TV seem to be people who've whether [TS]

00:22:15   they're on there are not like or whether they're just working as like a producer [TS]

00:22:19   whatever it seems like the TV industry is only composed of people who've spent [TS]

00:22:23   their whole lives wanting to be in the TV industry can't it just doesn't [TS]

00:22:27   compute it it doesn't David they can't grasp but I say you know I really don't [TS]

00:22:31   think I ever want to be on your show thanks for asking I'm flattered but you [TS]

00:22:35   know being in New York by 5 a.m. I don't work well also like it's it's similar to [TS]

00:22:41   the to the whole like you know you should do this for exposure kind of [TS]

00:22:44   arguments like yeah a lot of times they they don't they can't imagine why [TS]

00:22:48   anybody would say no to this great honor their bestowing upon you and and the [TS]

00:22:52   fact is like there's a cost to you being on TV and there's risks to you being on [TS]

00:22:56   TV and it it just might not be worth it like that's how you know I'm realizing [TS]

00:23:01   as I'm as I'm getting older and hopefully wiser but I keep making the [TS]

00:23:05   same mistakes over and over again so probably not wiser but as I get older [TS]

00:23:08   I'm realizing that like talking to journalists for interviews for stories [TS]

00:23:13   about you know anything like when they call you for a quote or anything like it [TS]

00:23:17   is almost never worth agreeing to that because the risk is so high that they're [TS]

00:23:22   going to distort your words to fit their narrative in a way that you don't [TS]

00:23:27   approve of that that you can't that's totally under control it's like in this [TS]

00:23:31   day in age like if I have something to say I can say it on my blog now granted [TS]

00:23:35   that it has the other problem what should happen which is like a better be [TS]

00:23:37   sure I said well there and everything right there can be taken included [TS]

00:23:42   elsewhere but at least I rooted my way like it seems like less of a risk to do [TS]

00:23:47   it that way then like to be quoted in some random news story and like you have [TS]

00:23:52   no control over that you usually unless you have a very strong relationship with [TS]

00:23:56   unusually you can't get like review review or anything and if somebody [TS]

00:24:01   screwed up and publish something that you didn't quite say there's nothing you [TS]

00:24:04   can do about it [TS]

00:24:05   even if even if the correction the damage is done [TS]

00:24:08   yeah so it's like I'm going on TV is probably even worse because like your [TS]

00:24:13   life that you can't even carefully think about your words for very long make your [TS]

00:24:17   life that you need to get a common right now and try to sound smart and it just [TS]

00:24:22   and everyone's watching you know yeah and it's also it's not leisurely yes I [TS]

00:24:28   think I I wouldn't say I think I did pretty well on Charlie Rose but they've [TS]

00:24:33   never had a member of just like I think I immediately forgot about it so it [TS]

00:24:40   couldn't have been good or bad really mean David Pogue talking about the [TS]

00:24:44   iPhone 5 like place it two years ago [TS]

00:24:50   shows iPhone 5 you probably did exactly what you what is like the optimal [TS]

00:24:55   scenario for a TV appearance like that would be good be completely forgettable [TS]

00:25:00   because we offer got it and that's that's good because it could go a lot [TS]

00:25:05   worse it can't really go much better and so that's an antenna you can say I've [TS]

00:25:12   been on the charlie rose show you can tell your parents they can see it like [TS]

00:25:15   it's all good and you have all the benefits but but nothing went wrong [TS]

00:25:20   sitting in a chair that was warmed by Matt Damon's as is that an honor I'm not [TS]

00:25:25   sure I don't know it's pretty cool though walking into it would you say he [TS]

00:25:33   was he was sure he's a reader now I learned I learned what to do in that [TS]

00:25:38   scenario from from Maryland man it's such great advice that you just have to [TS]

00:25:44   have to know this before just think about it now before there's no famous [TS]

00:25:47   people around if we ever meet somebody who's famous truly famous and you can [TS]

00:25:52   get a chance to say something all yet all you say is huge family work that's [TS]

00:25:57   good did you just say huge fan you work and you mean it you know don't say it if [TS]

00:26:01   you don't mean it just look at them and say hey great to me a huge huge family [TS]

00:26:05   work and then that's it you just let him go to me meant maybe neither I think [TS]

00:26:10   with Damon whenever we didn't even stop walking [TS]

00:26:12   but it was you know there's a moment I could say something I just said hey huge [TS]

00:26:16   fan network stacks and then you left me and you heard that story too so yeah [TS]

00:26:27   anyway what you said is exactly right about talking to reporters where and [TS]

00:26:31   it's definitely my experience where almost all of them have the story [TS]

00:26:35   written whether it actually written written or just like in outlining their [TS]

00:26:39   head they've already got it written and they will take your quote and make it [TS]

00:26:42   fit what they've already written nine times out of ten so I don't talk to [TS]

00:26:46   reporters anymore unless I know them and yes I know you don't know him personally [TS]

00:26:50   or if I'm familiar with their work and trust them [TS]

00:26:54   yeah and and a different when you know them personally you know and I'll talk [TS]

00:26:57   to people I know but but that's a pretty small this really now or just you know [TS]

00:27:03   just from the repair work but yet again but joe joe shmoe from Bloomberg no way [TS]

00:27:07   not a terrible idea where you can only go badly and it worked there at night [TS]

00:27:17   when I was interviewing for what what became the Tumblr job that was I was [TS]

00:27:21   weighing those two offers I iodine offer from both A&B to both places and I get [TS]

00:27:26   to choose between Bloomberg and his giant glass building where all the walls [TS]

00:27:31   inside where glass and this caused problems because you couldn't see how to [TS]

00:27:34   exit the conference room you were in optical illusion everywhere in the event [TS]

00:27:38   they they they told me they had to add this micro of stickers that looks like [TS]

00:27:44   company logo of decals on every wall that at approximately I level just so [TS]

00:27:49   you would like [TS]

00:27:49   run into things like rental walls it typical corporate design of like it [TS]

00:27:55   looks really cool doesn't work at all and so I get to waive that of crashing [TS]

00:28:00   into glass walls and sitting in a very long table with about four feet of width [TS]

00:28:06   of the table assigned to me [TS]

00:28:07   little six inch rim around the Deathly uneven cubicle what looked like a six [TS]

00:28:12   inch rim around my little four-foot space typing on a PC working the Fortran [TS]

00:28:18   code no or yeah yeah that was the job real and [TS]

00:28:23   and everyone I interviewed with was not that nice and I thought I bombed the [TS]

00:28:28   interview and so I got an offer for any of you that I thought I bombed for [TS]

00:28:33   people I don't really want to work with in this terrible environment like this [TS]

00:28:37   giant like boiler room kind of environment just like the little strip [TS]

00:28:40   of a desk but the Fortran terminal or I could go work for this guy who looks [TS]

00:28:46   like he's 15 David Carr he's working out of some office I don't quite understand [TS]

00:28:51   a bunch of other people are in but doesn't work for them something summery [TS]

00:28:54   weather sharing office something everything is red in color from the [TS]

00:28:57   office full of children's toys and he told me that he buy me a magnet to work [TS]

00:29:02   on a Mac so that that was really like why I can't believe this code and [TS]

00:29:10   production I mean it was literally this week simpson's I actually I would I was [TS]

00:29:16   recently I was light recently sitting next to a guy who works for IBM and he [TS]

00:29:21   was younger he was in his mid twenties and he saw it but he worked on in IBM's [TS]

00:29:27   mainframe division which is still running and there's like no big banks [TS]

00:29:31   and insurance companies and things like they still use IBM mainframes and he [TS]

00:29:35   writes all in Fortran COBOL one of those two he like that's what he does all day [TS]

00:29:40   is right low-level mainframe operating system code in COBOL Fortran this crazy [TS]

00:29:48   in this and he's a mean he wasn't even born when this thing was was originally [TS]

00:29:52   written I feel bad cuz probably people listen to the show have a job like that [TS]

00:29:56   yeah I don't really wanna make fun trying to make fun I'm just sort of [TS]

00:30:03   stunned there's that much inertia yeah programming languages that they just [TS]

00:30:12   once they get any kind of math success they just never die [TS]

00:30:15   want a system like that I mean if you think about it like from from like a [TS]

00:30:19   programmer out of college viewpoint and you think why using Fortran for your [TS]

00:30:24   bank's large systems that you're stupid that that's done I want to rewrite this [TS]

00:30:28   whole thing in node or whatever and then you know but the reality is like the [TS]

00:30:33   wise program would look in that be like [TS]

00:30:35   this bank's massive financial back end that has been running fine for the most [TS]

00:30:40   part for like 30 years is written in some crazy language do I want the job of [TS]

00:30:46   rewriting it from scratch [TS]

00:30:48   hell no like that's that has red flags all over it [TS]

00:30:52   you do not want that kind of responsibility get out of there I don't [TS]

00:30:55   know I don't know any wise programmers who would take that job it's this sort [TS]

00:31:00   of if it ain't broke don't fix it broke don't rewrite it and certainly don't [TS]

00:31:05   talk shit when there is a massive amounts of money at stake [TS]

00:31:07   crazy let's take a break on through the first sponsor and it is our good friends [TS]

00:31:14   at fracture goes remember fracture you send them your photos and they send them [TS]

00:31:21   back to you printed directly on glass not paper with a piece of glass in front [TS]

00:31:29   of him and frame the picture is printed right on the class I've never seen [TS]

00:31:33   anything else like it you really do kind of have to see it to believe it really [TS]

00:31:38   makes it seem as though it's right there on the surface I was compared to like [TS]

00:31:41   when the iPhone switched to the laminate laminated displays putting the pixels [TS]

00:31:46   closer to the glass it's exactly that sort of effect but with an analog print [TS]

00:31:52   of your photos they have all sorts of sizes to choose from the square ones [TS]

00:31:57   that Marco as made famous for printing at Arab icons for every time he sells a [TS]

00:32:01   nap to somebody makes a copy looks really nice I've been in the marcos off [TS]

00:32:06   this look great on the wall to really really big ones you know big rectangular [TS]

00:32:10   ones they ship in these amazing containers that double as like the frame [TS]

00:32:17   that you can use to hang on the wall or to put on your desk [TS]

00:32:21   propped up right there in this nifty cardboard shipping container you don't [TS]

00:32:26   have to buy an extra frame to put the thing in you can mount them directly on [TS]

00:32:29   August as the glass they look really cool so there's nothing else to buy it [TS]

00:32:34   now when you get printouts and then you have to go put him in a frame take the [TS]

00:32:39   frame apart and it's easy so easy you descend on your pictures they send you [TS]

00:32:44   back [TS]

00:32:45   printouts of them on glass where do you go to find out more go to their website [TS]

00:32:51   fracture fracture me.com that's correct and there's a new coupon code use this [TS]

00:33:00   code daring fireball all one word and you will save 15% on whatever you order [TS]

00:33:07   so that's great their prices are already fantastic save 15% that use the code [TS]

00:33:12   sharing fireball and go to fracture me.com and sleepers great sponsor really [TS]

00:33:21   really recommend them [TS]

00:33:22   yeah i'm looking right at five fracture prince in my office right now they're [TS]

00:33:27   all we have all over the place and a great gift idea too so i dont the media [TS]

00:33:36   backlash over over over representation of your thing is kind of interesting and [TS]

00:33:44   it's a depressing but I feel like you the better topic is to actually talk [TS]

00:33:47   about some of the problems Apple software as yes one of the things I got [TS]

00:33:52   is it definitely agree cuz it it hits such a mainstream media thing I mean [TS]

00:33:58   people within Apple definitely noticed and I heard from a couple friends at [TS]

00:34:04   Apple not like pyaar naal pyaar reach and tell me you know trying to spin [TS]

00:34:09   around and just you know engineers and some of them I I was really interesting [TS]

00:34:14   what they said all them said different things but like one of them was pretty [TS]

00:34:16   surprised and more or less do you really think that because you know I you know [TS]

00:34:21   this is dead friend Apple's moralist paraphrase [TS]

00:34:25   that you know I think that we've been doing pretty good it seems to me like [TS]

00:34:30   you know the bug open bugs in radar are lower than they used to be yours ago do [TS]

00:34:37   you really think that I said I have to say there is something to add to it [TS]

00:34:40   seems to me like there's more annoyances than there used to be but there are some [TS]

00:34:44   people with an apple who disagreed and then there are some who did agree but [TS]

00:34:51   I'm curious I'm curious specifically like there's one thing you are called [TS]

00:34:54   inhabits didn't really have like a list of here is some of the bugs right end [TS]

00:34:58   and that was that was ultimately a feeling I wasn't really talking about [TS]

00:35:02   like here's five things that are there are the problems today I was really [TS]

00:35:07   talking about the general trend and so it's hard to give a comprehensive list [TS]

00:35:11   of examples because of me these things are like little annoyances or a little [TS]

00:35:15   you know occasional failures or occasional bugs I heard from from from a [TS]

00:35:22   few different engineers and and and I read a couple of Reddit comments from [TS]

00:35:26   people who are some who are allegedly with an apple and stuff and and it it [TS]

00:35:30   seems to be a few people thought that everything's fine but most of the people [TS]

00:35:37   seem to think that that yeah it finally thank you for saying this but that kind [TS]

00:35:42   of attitude like yes this is like no one listens that kind of that kind of thing [TS]

00:35:46   and it's hard to get a read on what the truth is there even if these people are [TS]

00:35:49   the real people who actually work at Apple who knows it could have been some [TS]

00:35:54   random person the internet but I think there's like your comment about like you [TS]

00:35:59   know the number of radars like Apple could be measuring things that don't [TS]

00:36:05   reflect the the overall usage of you know annoyances and bug that actually [TS]

00:36:10   had people in real life they could be measuring the wrong things or the things [TS]

00:36:15   they're measuring are changing and so for instance they have built in Crash [TS]

00:36:19   Reporter in endeavor recent version of every OS that you can say automatically [TS]

00:36:24   send diagnostic snapple and when stuff breaks but that only dissenter report if [TS]

00:36:30   a crash happened like if you hit a bug that wasn't a crash that that's that's [TS]

00:36:36   not going to include that [TS]

00:36:37   and most of the bugs I see recently aren't crashes like I'm not getting [TS]

00:36:43   kernel panics my computers you know or you know back when I was that was that [TS]

00:36:47   was the fault of some drivers [TS]

00:36:49   yeah and that's one of the things I heard from one of the people who dis was [TS]

00:36:53   sorta not not really believing in that it was that specifically that crashes [TS]

00:36:57   are down you know and that's something that they can measure because they have [TS]

00:37:01   a crush reporter and that just made made him surprised that this was I think an [TS]

00:37:09   end really was it was not like a defensive take a typical a person very [TS]

00:37:14   thoughtful really really genuinely curious because he found it surprising [TS]

00:37:19   really wanted to know and also absolutely believed in sort of pale when [TS]

00:37:25   there's smoke there's fire you know clearly this Marcos purpose resonated [TS]

00:37:29   with a lot of people so I want to get to the bottom of you know what this is but [TS]

00:37:34   crashes definitely aren't exactly and like like earlier tonight one of the [TS]

00:37:39   many annoyances when using an Apple TV I i turn on the AppleTV after it being [TS]

00:37:46   asleep for most of the day and it shows three prompts in a row to say your Apple [TS]

00:37:51   TV is not connected to the Internet like you hit menu and choose another one [TS]

00:37:55   likes of US three of those that were queued up so those aren't being [TS]

00:37:58   coalesced and now go back to the home screen and it is going to the internet [TS]

00:38:04   and radio in new stuff so they were canceled right at which point those [TS]

00:38:09   things should have been disregarded anyway [TS]

00:38:11   reminded right file under nevermind why were they even showing when it was [TS]

00:38:15   asleep and nobody was trying to do anything with it [TS]

00:38:17   good question there too so those are all quality issues right now not crashes [TS]

00:38:21   they're not gonna show up any bug reports because I'm not gonna report a [TS]

00:38:24   lot of talking to a report that on radar like it's not worth the time to even [TS]

00:38:28   type it up and go to the office forms then I i hit menu a couple times to get [TS]

00:38:35   out of the deep hierarchy of the movie structure I was in to get back to the [TS]

00:38:39   home screen I know you can do it all the time but it didn't the first time I had [TS]

00:38:43   it it went poop and it did it did its thing and then the second time I hit it [TS]

00:38:47   just went poop poop poop and I kept hitting it and nothing was happening [TS]

00:38:50   and all the glitches cued up and nothing happens on a hard reset it and in like [TS]

00:38:56   30 seconds later it executes all of them like this they'd all queued up so [TS]

00:39:00   everything's moving around increasing again another bug two night ago I had to [TS]

00:39:07   actually unplug it and plug it back in to get it to respond to any remote [TS]

00:39:12   commands I tried two different remotes we have multiple Apple TVs in the house [TS]

00:39:16   they both have similar bug so I know it's not just one of them being like [TS]

00:39:20   dying or flaky and i know i mean certainly Merlin has talked a lot about [TS]

00:39:25   his Apple TV hits used to issues with authenticating content Jeffrey Feltman [TS]

00:39:31   available TV you know like the way that everything just has the worst murphy's [TS]

00:39:36   law technology like like Merlin clearly as it is quite like the Apple TV [TS]

00:39:41   branches that syndrome right exactly and you know and like I so often I will go [TS]

00:39:50   to watch a movie and it'll sit there on authorizing forever and then eventually [TS]

00:39:54   fail and it's really like come on I bought this movie we bought my kid is [TS]

00:39:58   like sitting down he wants to watch something of a minute he's gonna start [TS]

00:40:03   getting antsy and possibly scream like come on just just come on work that's [TS]

00:40:06   all [TS]

00:40:07   like and this is just the Apple TV right end and an airplane to the Apple TV [TS]

00:40:12   works about a quarter of the time and it doesn't work I can vouch for the fact [TS]

00:40:17   that it doesn't work with the two or three year old to try to explain in the [TS]

00:40:23   old days we have to get in the car and drive to Blockbuster and the disc might [TS]

00:40:26   be scratched right [TS]

00:40:29   kids kids kids expect the thing that they see on the screen the way when you [TS]

00:40:34   touch the button exactly so and so this is your Apple TV this is just like one [TS]

00:40:41   week's worth of just like what I can recall what I can recall over the last [TS]

00:40:46   two days this is like the Apple TV and that's not even including various like [TS]

00:40:52   you know like infinite timeouts and and failures with Netflix which I I'll give [TS]

00:40:57   Apple event of the doubt and assume the Netflix problem but even with Apple's of [TS]

00:41:02   authorizing the Apple purchased or even [TS]

00:41:04   that you know that has all those problems so that's one product right and [TS]

00:41:07   it's an airplane I hear from everybody that airplane doesn't work well for them [TS]

00:41:12   airplay works fine for me if I'm going to airport express that I have committed [TS]

00:41:17   to a speaker my kitchen it works fine for that it fills every time for Apple [TS]

00:41:21   TV or no sorry fell 75 percent of the time for Apple TV like I'll do it a [TS]

00:41:26   couple times eventually it will take their places on my list and its high on [TS]

00:41:30   the list because in terms of like canary in the coal mine because it used to be [TS]

00:41:35   rock solid for me and my typical airplay scenario is almost always is either from [TS]

00:41:41   my phone from an iPad to Apple TV [TS]

00:41:47   good example of it is we didn't have Amazon Instant Video on TV until we got [TS]

00:41:53   a new TiVo sometime I can again last year and a half as Amazon built in [TS]

00:41:57   because Amazon I dunno but they don't have an app on Apple TV whether it's [TS]

00:42:02   politics are or what but if you want to watch something that's definitely [TS]

00:42:05   politics yeah I'm guessing it watches so heavily to every man who are they really [TS]

00:42:14   yeah ask any man who visit Amazon recently like what's on the front page [TS]

00:42:19   and it's the bottom row at the bottom of the first screen on amazon.com front [TS]

00:42:25   page is all top mens watches I have never viewed a link to watch Amazon I've [TS]

00:42:31   never searched for watching Amazon I have done nothing that would influence [TS]

00:42:35   that recommendation and it's it's heavily promoting watches and I've heard [TS]

00:42:38   I tweet about it a couple weeks ago and a bunch of other guys really get me to [TS]

00:42:42   this art screen shots like every person watching right now obviously this is [TS]

00:42:47   about the hot line is literally mens blue dial luxury watches [TS]

00:42:54   I swear I have you ever see that's the thing that's why I might cause I i dont [TS]

00:43:02   only own two watches but I love I've always loved watches but I only buy them [TS]

00:43:07   if I think they're absolutely perfect kisses will have only got to look at [TS]

00:43:11   watches all the time I don't and I don't really look for him on Amazon because [TS]

00:43:15   Amazon I don't think it's a place where I would buy a while I did buy one there [TS]

00:43:19   years ago but my citizen there but no i didnt actually I did the right thing [TS]

00:43:25   with the citizens I found it on Amazon but I wanted to see it in person and I [TS]

00:43:28   went to a jewelry store in philadelphia so I could see it and it was $15 more [TS]

00:43:33   expensive in the jewelry store and I thought well this is exactly what I [TS]

00:43:36   should do wanna buy rate here because I am so glad there's a jury story here or [TS]

00:43:41   I could see it you know I wanted to give him 50 more dollars now you know that's [TS]

00:43:45   right I know that thats and I thought you know what I'm like I'm not like the [TS]

00:43:49   one percent top financial people on the 1% you know who shops thinking like that [TS]

00:43:55   like the Amazon percent their minds in there is a new yorker couple weeks ago [TS]

00:44:02   on the cover there was a woman answering her door to take an Amazon box from UPS [TS]

00:44:08   that was clearly like the size of the ones that they ship the books in looking [TS]

00:44:13   awkwardly at her neighbor who runs a little neighborhood but anyway I do have [TS]

00:44:21   mens blue dial luxury watches right on the front page of my hands on TV so I [TS]

00:44:27   had to you until we have the TiVo I had to their place and it's on to the Apple [TS]

00:44:32   TV and it always worked it just worked it was great and couple days ago I [TS]

00:44:37   wanted to watch out for house which is a cool have really fun show I like on [TS]

00:44:42   Amazon [TS]

00:44:43   and I was too lazy to switch the TV from Apple TV where he was to TiVo and the [TS]

00:44:51   TiVos to the pain in the ass anyway so I tried and I just got like a spinner and [TS]

00:44:57   it just spun and inspired by and eventually I just did have to switch to [TS]

00:45:02   the TiVo and used that Amazon out there should be the Apple TV logo I for me it [TS]

00:45:11   used to work very very very consistently any video that wasn't me know there's a [TS]

00:45:17   flag you can set to say don't you can't airplay but almost nobody said it back [TS]

00:45:21   then almost any video that I could watch on iPhone or iPad I could switch I can't [TS]

00:45:27   just flick it continuity style to the Apple TV in I don't know how many [TS]

00:45:31   seconds but a few seconds then felt like mad everytime and now it's really really [TS]

00:45:36   a crapshoot exactly and and I mean I've owned every generation Apple TV and I we [TS]

00:45:43   use them we don't have cable that's the Apple TV is our primary video player we [TS]

00:45:48   are like me the only media playback we have at our house is Apple TV and a ps3 [TS]

00:45:53   for Blu ray disc that's it and so we use them heavily and its it has it is [TS]

00:46:00   definitely been a noticeable decline they were they didn't used to be this [TS]

00:46:03   bad and so again we can sit here on I am point out things about the Apple TV I [TS]

00:46:07   mean like it's probably as interesting as here in somebody's I terrible [TS]

00:46:12   airlines story or their or their dream from last night you know so I don't get [TS]

00:46:15   bored with all the different pics of like how might stuff has failed but you [TS]

00:46:21   can look at a lot of the products recently and see a lot of stories like [TS]

00:46:24   this from everybody Glenn Fleishman solicited things on Twitter and had a [TS]

00:46:28   really good post like summarizing like yours whenever I'm complaining about I [TS]

00:46:32   didn't see that where he put that on his blog deadline.com [TS]

00:46:37   think any way you can sort through his tweets for the last two days to try to [TS]

00:46:43   like if you're bringing my Twitter client doesn't go back that far too so I [TS]

00:46:52   don't know what kind of like a special EBI I don't even think the Twitter API [TS]

00:46:57   anyway it is on the front page of his blog and I will put it in the show [TS]

00:47:01   yes I do that and then so so that that's part of it like that and i've i've had [TS]

00:47:05   issues with with your Samedi similar to like I never was talking to a couple of [TS]

00:47:12   weeks back about at like he should a screenshot of how many copies of his [TS]

00:47:17   computer there were in the in the Finder source list of like the network share [TS]

00:47:20   area of the Finder the finer left pane and he was like you know never bergen's [TS]

00:47:24   laptop 23456 like a giant list of all the different I feel like I've had a lot [TS]

00:47:29   of issues with that of like things like losing my original computers name [TS]

00:47:34   showing up as print these two or certain computers just disappearing off we have [TS]

00:47:39   three computers in our home network here and one printer and an ass box in the [TS]

00:47:45   closet for network share stuff and at any given time I can usually see between [TS]

00:47:51   0 and two of them and liked it and it just like usual you have to reboot not [TS]

00:47:56   the one to present but you have to reboot long is not showing up I haven't [TS]

00:48:00   obviously since I used it but I can't wait to but I don't know if his summary [TS]

00:48:06   goes like this but yours does so far in the couple that I have jotted down all [TS]

00:48:11   fit in the category of things that don't even have their not Crashers and they [TS]

00:48:16   don't have error messages so you just silent failures exactly so pretty and [TS]

00:48:23   there are some Crashers but usually like most people are in the most of the time [TS]

00:48:26   I think like you know like there there are like pressures are they're bigger [TS]

00:48:30   problem iOS I think you know and iOS 7 I think was worse than I was a year ago [TS]

00:48:35   two crashes but so for instance on iOS aid overcast crashes more than that I [TS]

00:48:41   was seven and a few key areas and an open my fault not heard from a lot of [TS]

00:48:45   other developers 21 developer even posted stats their app still runs on [TS]

00:48:49   both and they posted stats like [TS]

00:48:50   percentage of installs that have crashed on seven vs eight and the percentage any [TS]

00:48:56   was five times higher and liked it and I and IV had crashes like deeply deepen [TS]

00:49:01   system frameworks like image I O I have crashes like decoding jpegs for a show [TS]

00:49:06   art that crashes alot and I was it never happened seven [TS]

00:49:10   stuff like that like it and you know the the background download in system [TS]

00:49:14   occasionally has crashes the audio subsystem will crash and everyone blame [TS]

00:49:19   me for it there's there are so many like subsystem or API League low-level [TS]

00:49:24   failures are crashes that happen just rarely enough that it's really hard to [TS]

00:49:29   ever track it down but frequently enough that if you have a crash lawyer in your [TS]

00:49:33   accuracy of reports for it [TS]

00:49:35   another one for me and I tweeted about this and I actually got somebody from [TS]

00:49:39   Apple reached out and they said they would look into it but for me it's the [TS]

00:49:43   keyboard shortcuts not not not command keys but like when you have teh go to te [TS]

00:49:52   the Texas man well I think they are right the Texas [TS]

00:49:59   the future similar to text expander good I think they did I think that's a [TS]

00:50:04   perfect example though of them adding a feature to the system in an appropriate [TS]

00:50:09   way where it still leaves text expander plenty of room oh yeah they just do you [TS]

00:50:16   type this [TS]

00:50:16   you get that wears text expander has all of the interactive stuff where you can [TS]

00:50:20   have you know you know the corners on those yea or like I've got the text [TS]

00:50:25   expander wants to put the date in certain formats right time I keep me [TS]

00:50:29   know my little shortcut and I get today's date you can't do that you know [TS]

00:50:33   dynamic variables anyway but they used to sync between devices and then they [TS]

00:50:42   stopped thinking and they stopped thinking when I switched to the iCloud [TS]

00:50:48   documents and Cloud Drive iCloud tribe which I had to do over someone and have [TS]

00:50:54   to but I did over summer was [TS]

00:50:56   beta testing some stuff you know I want to use it right and so the fact that it [TS]

00:51:00   stopped working and I understood because maybe they were using you know when they [TS]

00:51:04   warn you hate when you switch you can't go back you know you're always on it and [TS]

00:51:08   so I thought oh so that's interesting they must have been using the old [TS]

00:51:11   storage API's for these keyboard shortcuts in italy did it but now you [TS]

00:51:16   know who it was like two months after everything that come out of beta you [TS]

00:51:18   know I was running a new phone running iOS 9 I was running a new just to make [TS]

00:51:27   it more likely that should work a brand new Retina MacBook Pro running the non [TS]

00:51:34   beta version of Yosemite and its they still weren't thinking nothing would [TS]

00:51:40   think most shortcut racing and then in this is this to me is the sort of thing [TS]

00:51:47   on I'm thinking that you know is is the modern Apple unsteady software they did [TS]

00:51:55   start sinking but not all of them now like on my phone and on my Mac almost [TS]

00:52:04   all of them are the same and I definitely never once cause I wanted to [TS]

00:52:08   see what happened I never once like said ok just take 10 minutes and reproduce [TS]

00:52:12   them in both places are you have them I just waited and are mostly there but [TS]

00:52:17   there's one in particular is sort of a game of Where's Waldo like scrolling the [TS]

00:52:20   two lists trying to find the ones that are missing and it's even made more [TS]

00:52:23   difficult because they saw in a different order in terms of the way we [TS]

00:52:28   wanted the way that once regular if it's just alphabetical characters they sort [TS]

00:52:33   alphabetically but the Mac puts ones with puncture bleeding punctuation at [TS]

00:52:37   the top and the iPhone put 200 leading punctuation at the bottom so it's a [TS]

00:52:43   little hard again none of this is is a reportable bug or rather not none of [TS]

00:52:48   this will report itself to Apple yeah and it's so hard but I know for example [TS]

00:52:53   I have a custom one could you can use it to add custom words in Sunnyvale I could [TS]

00:52:58   expansion but I used the word navbar as all one word and a vbar [TS]

00:53:05   all the time when I'm talking with a viscous about Vesper I called in at the [TS]

00:53:11   top [TS]

00:53:11   the nav bar and it's always always on the iPhone like one RBI messaging and [TS]

00:53:16   auto correcting it and who knows what you know just random guesses from the [TS]

00:53:20   dictionary that were closed so I put it in my thing and it's on my phone which [TS]

00:53:24   is the place where I need it but it's not on my Mac whereas like the other I [TS]

00:53:29   don't know there's like maybe thirty of them seem mostly NSYNC crazy I got in [TS]

00:53:35   there is never an error message there's never any an error on any device that [TS]

00:53:38   says they've got a problem with your keyboards shortcuts in can turn it off [TS]

00:53:43   turn it back on again or nothing no errors I just don't have some of them on [TS]

00:53:47   both devices yet even worse with this cloud stuff because you have so little [TS]

00:53:52   insight as to what the problem is if there's even a problem or how to fix the [TS]

00:53:56   problem once that happens you know if you if you look at if you look at [TS]

00:54:02   Apple's you know crash rate history let's say somebody inside Apple is [TS]

00:54:07   looking out like well you know that we have the same rate of crashes now that [TS]

00:54:10   we did five years ago whatever you know whatever I think you have to also [TS]

00:54:16   consider that now we are doing a lot more with our devices in our computers [TS]

00:54:21   we have more devices and computers interacting with each other [TS]

00:54:24   per person especially around in these crowds and the the the cloud services [TS]

00:54:30   are this other factor in so many TVs I don't go too far into it here but you [TS]

00:54:36   know if let's say you have like a 1% bug rate for like you know when you're using [TS]

00:54:41   this after this service of the OS one percent of the time it won't work right [TS]

00:54:46   obviously this is made up but bear with me if then you you consider the [TS]

00:54:51   interaction of two different after services that have the same rate its 2 [TS]

00:54:56   percent if you consider it again it's not the repaving it's not three percent [TS]

00:55:02   its four percent does these things don't add they multiply because every as you [TS]

00:55:07   add more possible ways of interaction between applications services cloud [TS]

00:55:12   services devices [TS]

00:55:13   all those failure rates the chance of that any one thing is going to go wrong [TS]

00:55:17   somehow is the multiple that the product of all those factors not the sum so this [TS]

00:55:24   grows geometrically and so as you make things more complicated as our devices [TS]

00:55:29   can do more as we have more devices interacting with each other and also [TS]

00:55:32   interacting with the cloud services all of these air factors are all multiplied [TS]

00:55:37   and so you have to you can't just keep quality the same as it used to be like [TS]

00:55:43   you know like the quality rate per service or perhaps it has to actually [TS]

00:55:47   get better over time to keep the same overall error rate from happening to [TS]

00:55:52   somebody yeah yeah and I'm not accusing anybody at Apple of incompetent cause I [TS]

00:55:59   don't think any of these bugs are like universal it's not like no player play [TS]

00:56:04   I'm sure I've written words bugs today I mean like a really embarrassing bug two [TS]

00:56:09   hours ago and overcast like really embarrassing I would bet good I mean [TS]

00:56:14   that's how real bugs are real bugs are at cases to some degree maybe the too [TS]

00:56:17   big but it's you know something you didn't think I'm thinking most of the [TS]

00:56:23   time I'm going if you go to Apple store and buy a new Apple TV and you pick up a [TS]

00:56:27   new iPhone or iPad and you set them up and create a brand new iCloud account [TS]

00:56:33   and go to user play it'll just work it'll ninety-nine times out of a hundred [TS]

00:56:40   that will just work that there's no bug that keeping most people from doing it [TS]

00:56:44   but there's clearly some bugs that you know and who knows it might be like a [TS]

00:56:48   hundred different bugs you know the result in the same thing and they're all [TS]

00:56:52   you know just one-tenth of one percent of people have taken a pass but then it [TS]

00:56:58   in the aggregate [TS]

00:56:59   wound up with there's a lot of people who have trouble trouble stuff like this [TS]

00:57:03   exactly and [TS]

00:57:05   and again like so many things are hard to report or two minor to report [TS]

00:57:10   individual problems like through the bug reporter system and a bug reporting [TS]

00:57:13   system to is is about as hostile as it can be if you go to report a bug on [TS]

00:57:20   Apple bug reporter you'll be greeted first of all is it still iOS 6 themed so [TS]

00:57:29   you'll do great improvement over the Aqua used to have a six-team like three [TS]

00:57:35   days before iowa 7 whether it had but it had like a 10 point oh I don't like when [TS]

00:57:42   he was back when I was really striking had two big the pinstripes horizontal [TS]

00:57:46   pinstripes and yes they updated it like an iOS 6 luck right for him before I was [TS]

00:57:55   so it was like it was like days or weeks before it was hilariously it was like [TS]

00:57:59   obviously talking to each other about that anyway so you read it with this you [TS]

00:58:05   know this this pretty terrible web app first of all and then it asked you for [TS]

00:58:10   like seventeen different fields and then you fill your stuff out and you submit [TS]

00:58:14   it and they say alright thanks we'll look into it here's a number and in most [TS]

00:58:19   cases of bugs I filed a file maybe fifty bug so far in my life with Apple in [TS]

00:58:26   almost every case you will never hear about it again they won't even tell you [TS]

00:58:29   if it's a duplicate its close it'll sit there open forever sometimes they will [TS]

00:58:35   tell you after like three months this is a known bug it's a duplicate of the [TS]

00:58:41   shutterbug I D thank you but then you lose on his ability then you can tell [TS]

00:58:46   when the other big ideas closed like you guessed it is basically all your books [TS]

00:58:50   and her thanks [TS]

00:58:51   alright I just logged into my radar account and here's one that I filed on [TS]

00:58:56   the 20th of March 2009 [TS]

00:58:59   State Open ranked No value and its here's what I said when you control it [TS]

00:59:05   said product Safari when you control click right click on a background tab in [TS]

00:59:11   Safari for you get a menu with options for things like creating a new tab [TS]

00:59:15   closing the tab reloading the tab and so forth [TS]

00:59:17   it would be nice if there were an option to copy the URL for that time that way [TS]

00:59:22   you can copy the URL for a background tab in a back room window without either [TS]

00:59:26   activating that window or that particular time I think it's a [TS]

00:59:30   reasonable request [TS]

00:59:31   still ahead but it's the fact that it's just their green open yet still waiting [TS]

00:59:38   for a response from Apple and then and it's this is this is not uncommon [TS]

00:59:44   this is the common case I'm not mad that they haven't done it actually see you [TS]

00:59:53   still can't copy at AB it's the same so I'm not mad that they haven't taken my [TS]

00:59:58   suggestion is done something but that's what everybody that belongs to me that's [TS]

01:00:02   what I should do with an idea like that is filed a radar right but the fact that [TS]

01:00:07   it's open late I wouldn't mind if they just said closed now we don't think that [TS]

01:00:10   we don't think copy belongs in them ok you know thanks for considering the idea [TS]

01:00:14   it's the fact that it looks to me as though nobody is ever look at it right [TS]

01:00:18   and which they probably never will until at some point some internists task with [TS]

01:00:23   going to that list and they dislike both closed the mall or send like like a form [TS]

01:00:27   of her death to all them saying all right you know is a still a problem [TS]

01:00:30   please provide a sample project illustrate the problem if you don't [TS]

01:00:33   automatically closed until he gets it that's the kind of thing you get i mean [TS]

01:00:37   it's it's just i mean [TS]

01:00:42   2011 for bugs here in one of my accounts of 2011 2011 2013 all green no responses [TS]

01:00:52   I mean so this is this is the problem I have with with you know the typical [TS]

01:00:55   Apple answer is well please you have to file a bug for anybody find a feature [TS]

01:01:00   request you have etcetera [TS]

01:01:03   if you're gonna say that if that's going to be your default response this system [TS]

01:01:07   has to be better that this system has do it has to be less hostile and it has to [TS]

01:01:12   somehow give some kind of satisfactory result even if it's as simple as after [TS]

01:01:19   like a week you say you know thanks we took into consideration or or we're [TS]

01:01:24   gonna we'll have somebody look at this and then close it like some kind of [TS]

01:01:27   something that indicates to the person who filed the bug that it was worth [TS]

01:01:32   their time to have filed it and that's the problem right now you don't have [TS]

01:01:36   that and so there's no incentive for individuals to file bugs if you think [TS]

01:01:41   anyone else will ever filed the same bug well there's that the adage that [TS]

01:01:45   insanity is doing the same thing over the definition of insanity is doing the [TS]

01:01:49   same thing over and over again and expecting different results [TS]

01:01:54   you know there's a lot of sense actually true thats to me it seems almost insane [TS]

01:02:00   to keep filing radars when you expand expecting them to be dealt with when [TS]

01:02:07   your experiences this is just a waste of my time exactly and I had so many people [TS]

01:02:11   who work at Apple tell me please file radars they really do matter they really [TS]

01:02:16   do help please keep filing them and they'll say to you like they also that [TS]

01:02:19   they get a a surprisingly low number of radars filed for like you would expect [TS]

01:02:25   certain things to have a lot may say you know certain feature requests are major [TS]

01:02:28   feature cuts will have like seven radars ever filed on them or something but the [TS]

01:02:32   problem is like they're yelling at us saying please file bugs their their [TS]

01:02:37   actions don't back that up [TS]

01:02:39   what we see on the outside is extremely hostile and demotivating [TS]

01:02:46   hope that sucks I want to come back to that but I want to commit to a big [TS]

01:02:49   section do a break but before I take a break I just wanted to say nothing too [TS]

01:02:53   was that your article at the one of the things that had me nodding my head with [TS]

01:02:58   your article has sort of yeah like now I kind of feel like one of them like a [TS]

01:03:03   Windows user [TS]

01:03:05   is so we've got a laser printer here in San HP and I'm pretty happy with the [TS]

01:03:09   quality and it does wifi and the same when I did write to see p 1525 N W yes [TS]

01:03:21   when you asked me what the bottle to begin yeah I did I did I did take my [TS]

01:03:26   usual [TS]

01:03:27   yeah and it doesn't work for and it lies all lies so bad about how much toner it [TS]

01:03:37   has left it like thief in the night might have been saying it has extremely [TS]

01:03:41   low supply levels for about three years and it still produces fine I get it is [TS]

01:03:46   telling me I'm low on color i print color I swear to god like once a year [TS]

01:03:50   john has like a school project [TS]

01:03:52   everything I know you with the black it told me that I brand of black and [TS]

01:04:02   eventually I really did run out but it was telling me it was like give me this [TS]

01:04:06   error message like I've got no toner none nothing and then the paper would [TS]

01:04:10   come out and looks great and I know what I i from working as do newspapers and [TS]

01:04:17   doing print graphic design for years before I know what low toner looks like [TS]

01:04:22   it's pretty obvious it's not a subtle change its yeah when when you're after a [TS]

01:04:28   toner it it looks like it it's right there right in your face like those [TS]

01:04:33   exactly what it sounds like I can hardly read this the letters are almost [TS]

01:04:36   everything all spotted and yet you could definitely tell anyway it exposes itself [TS]

01:04:41   over bones your head on now but the setup is really kind of easy and I'm [TS]

01:04:50   gonna have to say and going back even further the thing that cracked me up [TS]

01:04:54   about the business insider headline is calling you a long time Mac user [TS]

01:04:57   longtime supporter I don't know anybody had joined the team in 2003 you're not [TS]

01:05:02   long time windows in 2005 [TS]

01:05:07   both for a while one of the things that was never as good on that goes to his [TS]

01:05:11   classic Mac OS was setting up printers like in the old days [TS]

01:05:15   you know and it used to be that you had to get like an apple [TS]

01:05:18   printer either one from Apple AAPL you believe it I used to make printers or [TS]

01:05:23   you know like some kind of Apple compatible printer but it always just [TS]

01:05:27   worked it was that may be the one of the canonical examples of the differences [TS]

01:05:32   between Apple's it just works [TS]

01:05:34   experience and the PC world you never had to worry about drivers anything like [TS]

01:05:38   that you just plug it in there is shows up in your chooser you pick the printer [TS]

01:05:42   and film it works like just was never a problem and in Pakistan I thought that [TS]

01:05:49   just got worse and it was sort of the shift to industry-standard partners [TS]

01:05:53   since sort of just that there's underpinnings of next whenever is hooked [TS]

01:06:00   up to like you know the print world is Apple's classic Mac OS was but anyway I [TS]

01:06:05   got better for a while this printer when I first got it was great [TS]

01:06:09   its you go to the printer thing in System Preferences and there it is [TS]

01:06:13   listed it plus there is listed it's like here's a bonus your printer is the one [TS]

01:06:17   you want [TS]

01:06:17   yes there is just the last week I went to print something and you know and I [TS]

01:06:25   the only printer have any previews I hadn't changed it and it just said it [TS]

01:06:30   can't be reached or something and it nothing with it just wouldn't come out [TS]

01:06:34   like it was just the jobs were queuing up in that thing in the dock so I [TS]

01:06:39   deleted it I deleted the printer and I went to reacted and it wasn't even [TS]

01:06:43   listed and in the old and you know what I did I just thought US I'll print from [TS]

01:06:47   Amy's wanted emailed it to Amy imprinted premies computer and it worked and then [TS]

01:06:54   I'd just left it at that and I realized when I read your article that in the old [TS]

01:06:59   days like three four five years ago when I I would have instantly thought it's [TS]

01:07:03   got to be the printer and went upstairs and just turn the printer on and off and [TS]

01:07:08   in fact that actually worked I did after you know act was the article that may be [TS]

01:07:12   tested and went up turn the printer off turn it back on and then boom it just [TS]

01:07:15   worked reconnecting it to my Mac so it was the printers fall but in the old [TS]

01:07:20   days I would have just assumed it was the printers fault whereas now I thought [TS]

01:07:23   skirt sums wrong with your sanity I think I've had the same issue and it's [TS]

01:07:30   it's it's like I have the same issue with other yosemite Mack Center on the [TS]

01:07:34   network so I think it's it's an issue with light with your somebody losing its [TS]

01:07:39   its its connection to the printer losing its discovery of the princely see you [TS]

01:07:43   there [TS]

01:07:44   they they rewrote some part of the networking stack I don't know the [TS]

01:07:47   details but they combine some of the discovery in and related stuff into this [TS]

01:07:53   new thing called discovery d yes and and people keep reporting lot of WiFi and a [TS]

01:08:00   network discovery issues with yosemite it's probably related to that because [TS]

01:08:04   they changed a bunch of that to enable things like continuity and handoff and [TS]

01:08:07   stuff like that and airdrops of the metal between the two so that stuff all [TS]

01:08:11   changed in december is the most likely source of my spidey sense that was [TS]

01:08:16   Yosemite probably israel it's just the solution of turning the printer off and [TS]

01:08:20   on HP's it know it almost certainly isn't does it look at the same problem [TS]

01:08:25   every Mac on the network I believe a lot of networking problems in in general and [TS]

01:08:31   I go again not one networking issue but just you know [TS]

01:08:35   description of it as the thousand paper cuts is exactly right is a big chunk of [TS]

01:08:39   them seem to be working and not working as hard I mean like you know this is [TS]

01:08:43   entirely like I don't think we know Apple has great people working for them [TS]

01:08:48   we know that these aren't idiots doing this but the fact is like no point in [TS]

01:08:54   the piece was there doing too much and and it's really starting to show it [TS]

01:08:58   always feels like we're using like a 1.0 release or a bit like there used to be [TS]

01:09:04   some kind of stability between betas and and the and the GM's it was never [TS]

01:09:11   perfect but they used to be like a different feel like okay well stuff's [TS]

01:09:14   gonna stop changing right before the diem by some interval time energy and [TS]

01:09:19   will be a higher degree of quality than the betas were and then a couple [TS]

01:09:24   revisions on the line when you have a good point three point four kind of [TS]

01:09:27   rains it'll be really stable for the next year and a half until they release [TS]

01:09:31   a new major version if you treated it used to be I think for for a number of [TS]

01:09:35   years [TS]

01:09:36   I would say it probably covers the years you're early years on the platform like [TS]

01:09:39   that 2004 to 2008 09 as yeah . if you just had the conservative patients to [TS]

01:09:48   treat every release as like minus one you do predict another trusted debaters [TS]

01:09:56   are gonna suck and trust the DGM is really just a beta and then trust that [TS]

01:10:01   1.0 release of the OS is really like a public beta and wait for like the first [TS]

01:10:08   major public update after the 1.0 you know after system you know iOS 5.0 ships [TS]

01:10:16   wait for 5.01 and maybe 5.02 and you have a really solid OS exactly and and [TS]

01:10:24   these days it feels like we never reach that point of like a few point texts in [TS]

01:10:30   and and now it's stable like now we are always in the beta 1.0 1.1 loop it seems [TS]

01:10:37   and handling technically version wise they've they've passed 1.1 with some of [TS]

01:10:41   these but like it just seems like we and any energy m seem so minimally different [TS]

01:10:48   from the betas terms of quality like it used to be like it seems as though we [TS]

01:10:52   debated that seems like there are they only get around to fixing Crashers you [TS]

01:10:56   know the big one right and they never got around to the cleanup and its guy [TS]

01:10:59   English his point that the annual cycle means that and you know we're probably [TS]

01:11:04   hitting a point right now where a lot of Engineering town that Apple is probably [TS]

01:11:08   going towards the releases of what I you know I'm guessing will be iOS and system [TS]

01:11:21   ten-point 11 exactly like this cycle it doesn't leave time for stability really [TS]

01:11:27   it doesn't leave time for all those boring little bug fixes to be applied to [TS]

01:11:31   the old ancient version that we're all still using because it nothing ever gets [TS]

01:11:35   settled let me take a break and thank our second sponsor and it is your and my [TS]

01:11:42   everybody's very good friends at [TS]

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01:12:12   can just drag the stuff around at the components you want so many preset to [TS]

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01:12:23   can go to Squarespace dot com slash 7 spell it out like the movie as he ven [TS]

01:12:28   and see all the new stuff because you guys know Squarespace all the time they [TS]

01:12:33   sponsor shows for years so you're familiar with that go to that URL / [TS]

01:12:38   seven at their site and find out the new stuff but at the highlights they've got [TS]

01:12:42   integration with Google Apps that huge for people are using this with companies [TS]

01:12:47   that use Google Apps [TS]

01:12:50   redesigned their whole interface they have a partnership with Getty Images now [TS]

01:12:54   so you can get stock photos and images right there from within the Squarespace [TS]

01:13:00   interface new templates things like cover pages screens black screens are [TS]

01:13:07   back and probably best overall best thing that I think isn't even technical [TS]

01:13:13   it's their tech support 24 70 hours all days [TS]

01:13:17   you can get tech support via live chat and email in the whole thing that starts [TS]

01:13:22   at eight bucks a month you just can't lose and you get a month when you get a [TS]

01:13:33   month free [TS]

01:13:34   the trial until you start it I think it starts out with as a week but then like [TS]

01:13:39   when you hit that week they'll send an email saying he wanted more time and you [TS]

01:13:44   can click a link yeah that's how confident they are that you're gonna [TS]

01:13:49   stick with it because once you're free trials over eventually you're gonna be [TS]

01:13:54   like i denotes to leave this is great you do it with no credit card required [TS]

01:13:58   just go there and start creating website free so the URL to know that it came [TS]

01:14:06   from the show's square space.com / grouper and the code when you sign-up is [TS]

01:14:13   my initials J gee i don't i don't know why they don't match up but it's that [TS]

01:14:18   Cody needed to keep that in mind because it really doesn't matter what you do [TS]

01:14:21   when you sign up go there just got to Squarespace a comment sign-up as you can [TS]

01:14:24   get a free trial why pay you know take the free trial start its when the free [TS]

01:14:28   trials over you gotta remember the code Gigi and when you use that code you'll [TS]

01:14:33   save 10% to not only will you help support the show but you'll save some of [TS]

01:14:37   your own money as well so my thanks to Squarespace if you need a website do not [TS]

01:14:42   if you don't get groceries first that's my new slogan for Squarespace I can add [TS]

01:14:48   you to my address I like yours I like the one cuz you actually had this story [TS]

01:14:52   about your kids school with the preschool or whatever and ever spent [TS]

01:14:57   $7,000 33 3500 anybody and everybody knows there is not a schools don't have [TS]

01:15:06   money to burn it is no this is not like they don't have money it is like the [TS]

01:15:14   kudos to you for being an involved parent at the school but you get what [TS]

01:15:18   you give me like two days [TS]

01:15:22   we did like two days and building a website and now they do they pay $8 a [TS]

01:15:29   month [TS]

01:15:30   $3,000 for a website that let's face it who knows who they were going to pay [TS]

01:15:35   that there are two but you know what was probably gonna suck anyway I love that [TS]

01:15:39   story that was great yeah it's a clear win for squares and now I'm not even the [TS]

01:15:44   person who's responsible for keeping website updated somebody else does that [TS]

01:15:47   and so it's important to like have something that they can use that isn't [TS]

01:15:51   like my crappy CMS or some really complicated WordPress install and if [TS]

01:15:55   they need support I'm not there said their tech support Squarespace the tech [TS]

01:15:59   support yeah I totally out of it like I did my job my job is done my hands are [TS]

01:16:03   clean and they end it's all in their system now that they can do whatever [TS]

01:16:07   they want to and when they have a question they can get support from [TS]

01:16:09   Squarespace and not me it's ten years ago that same story might have been you [TS]

01:16:14   know that you would have said hey and then go sign him up for like $8 a month [TS]

01:16:18   hosting account and put up an install of WordPress and pick a theme and do this [TS]

01:16:24   and get like mostly the same thing but that you're exactly right now then like [TS]

01:16:27   like six months later and you're reading technique and there's like a big [TS]

01:16:31   vulnerability in WordPress that was exposing your like I don't think that's [TS]

01:16:35   cool that's cool [TS]

01:16:35   there's no way they know and it's on you you just like silently whistle and let [TS]

01:16:41   the school keep going or whether you know you're permanently on the hook for [TS]

01:16:45   being like the you know the guy who's going to fix it or they're like hey we [TS]

01:16:49   want to add another wish to the sidebar can you do that for us because there's [TS]

01:16:52   no clear way for them to do it you know stuff like that it's just it's so much [TS]

01:16:56   better to just outsource this discussion about that and go to yours as I feel [TS]

01:17:00   like perfectly exemplifies why Squarespace advertises the way that they [TS]

01:17:05   do that the way that they advertised over and over and over again [TS]

01:17:08   shows like ours never used to make sense to me but I think it's so that you know [TS]

01:17:13   how many people really need to make a website right now who knows probably [TS]

01:17:17   very few but how many over the course of the next year are gonna find themselves [TS]

01:17:21   in this situation where they do need to make a website and at that moment if [TS]

01:17:24   they get out first thing I think of the Squarespace whom they go there exactly [TS]

01:17:28   yeah I think it works out very well for them that way right it's not about [TS]

01:17:32   needing website while you're listening to it on the show it's eating it in your [TS]

01:17:34   mind so that when you hit that situation where school to spend $4,000 on a [TS]

01:17:40   website that you say no you don't do that I wanna go back to what you were [TS]

01:17:47   talking about in in the US in my notes here for the show talk about Deb [TS]

01:17:52   relations and I think it's a big part of the problem that we're talking about [TS]

01:17:57   here and I think Apple's developer relations is overwhelmed now I don't [TS]

01:18:05   know the numbers and so it's this ballpark figure but for talking with [TS]

01:18:10   somebody at Apple they they're brough estimate is that Microsoft Web Developer [TS]

01:18:18   Relations team is somewhere between 10 and 50 times larger than apples and [TS]

01:18:24   fifty and he was like I wouldn't be surprised and if you're like a serious [TS]

01:18:31   and you have never been I've never written a god damn line of code for [TS]

01:18:35   Windows but you know the basic idea is if you're a professional developer and [TS]

01:18:42   doing some kind of serious work on Windows you can get the attention of [TS]

01:18:46   somebody competent and who can get stuff done on their developer relations team [TS]

01:18:51   and so if you're being driven up the wall by this obscure bug in a framework [TS]

01:18:56   you can get you may not get a solution right away and you certainly may not you [TS]

01:19:02   know it's may not get a version of Windows release that has a fix for it [TS]

01:19:07   right away but you can at least get somebody's attention to get it in front [TS]

01:19:12   of the right people and it doesn't feel like when you're reporting things to [TS]

01:19:16   Microsoft doesn't feel like you're you know just filing things into a black [TS]

01:19:22   hole and that Apple's developer relations not that they're not [TS]

01:19:27   well-meaning but that they're just overwhelmed absolutely positively [TS]

01:19:30   overwhelmed and it's it's like Microsoft Developer Relations team is of a size [TS]

01:19:37   that is appropriate for a company that had and saw as its rightful place that [TS]

01:19:44   90% of all software in the world is written for it and Apple's developer [TS]

01:19:49   relations is still have a scale of a company that has like three or four [TS]

01:19:55   percent of the software in the world will also like the the whole structure [TS]

01:19:59   of how how it's set up with the public or with the developers is radically [TS]

01:20:04   different from the set up at the way Apple's a setup is is it's fairly [TS]

01:20:12   hostile at first like Apple appears to be this brick wall that you have no way [TS]

01:20:19   in like there's there is nowhere on as far as I know I don't think there's [TS]

01:20:24   there's like a list or an email address to ask a developer evangelist question [TS]

01:20:29   so I guess I just serviced by I've always wondered why is there a public [TS]

01:20:34   list anywhere of who the apple of Angeles even are and if you search [TS]

01:20:40   Google for Apple Developer evangelists nowhere on on the first page is anything [TS]

01:20:44   from Apple there's there's a git hub just where somebody else some random [TS]

01:20:48   person has compiled the list from WDC and and has a question marks on it too [TS]

01:20:56   like this every every year to BBC you can always tell hit in the first few [TS]

01:21:04   days if you look around some of the bigger sessions the very last slide they [TS]

01:21:09   will show the presenter's name their email address and their title that is [TS]

01:21:15   usually the first time you see their title it is almost certainly the first [TS]

01:21:18   time you see their email address and you look around the room at next logon [TS]

01:21:22   screen for about eight seconds and you see half the room [TS]

01:21:25   racing to write down that email address taking pictures of it yeah I've noticed [TS]

01:21:30   that in recent years now [TS]

01:21:32   yeah because like that's like this that's right the first time the most [TS]

01:21:37   people say oh my god there's somebody who works in Apple in the developer [TS]

01:21:42   group somewhere that I can contact us I think people worry rightfully that they [TS]

01:21:46   want to write it down and get a picture of it now because who knows if they're [TS]

01:21:50   gonna cut it out of the published version a lot of those videos [TS]

01:21:56   mistakes out without laughter applause that economy lot like if all of a sudden [TS]

01:22:01   this guy gets overwhelmed with the email maybe that you know they're going to [TS]

01:22:04   take his email out so better kick it that way you can I know I think it's [TS]

01:22:11   weird like that these people's job is to interact with the public with the [TS]

01:22:16   developers at least the developer public about these frameworks in these areas of [TS]

01:22:20   development there's no list on Apple site anywhere that list them like that's [TS]

01:22:24   weird isn't it I don't think that it's malice I don't think it's that they [TS]

01:22:29   don't mean well I in fact the people I know in Apple Developer Relations for [TS]

01:22:33   the most part are great people and the least I had never met anybody like I [TS]

01:22:36   would call unpleasant I would really sharp I think that they are overwhelmed [TS]

01:22:41   though I think that they sure they've stepped up somewhat but I think for the [TS]

01:22:45   most part thereof a basic magnitude that was appropriate for Apple ten fifteen [TS]

01:22:51   years ago and now they're one of if not the most popular developer platform in [TS]

01:22:58   the world and they're just overwhelmed again that the number that I heard from [TS]

01:23:02   some guy got a rough estimate but that Microsoft's team is 10 to 50 cent [TS]

01:23:06   10 to 50 times larger than my early different and this this list on github [TS]

01:23:11   of Hoodia vendela sorry Apple has a twelve people on it it's a pretty small [TS]

01:23:15   and they are you know if there is one that would explain a lot because you [TS]

01:23:23   know even like there's there's developer relations managers are representatives [TS]

01:23:29   like people say oh I talked to a developer rapper my developer Rep [TS]

01:23:32   I don't know how you go about getting a developer rep for the first time 105 [TS]

01:23:39   years that I hadn't happened after all been to paper and all the magazine I [TS]

01:23:44   never I could never find one no one ever contacted me I didn't have a developer [TS]

01:23:50   Epic if that even as a thing it wasn't until overcast that somebody is somebody [TS]

01:23:57   emailed me from you know some press thing they reached out and so it wasn't [TS]

01:24:03   really until that that I had like a contact that I could email at Apple to [TS]

01:24:09   ask the question to or to bring concern to like he was like it wasn't until last [TS]

01:24:15   year and I've been in the App Store since 2008 and and when I want to [TS]

01:24:22   mention this to the person they just and let's not mince words with some success [TS]

01:24:27   yeah I mean it's not you know you know it's not like you wrote you too but you [TS]

01:24:34   know pretty popular apps right and and yet didn't matter and and when I mention [TS]

01:24:39   this is this person that I had never found any contacts in about relations [TS]

01:24:42   before they were like they were surprisingly really are you surely that [TS]

01:24:47   that really thats like they were even surprised at that but like I don't think [TS]

01:24:52   the people in the Developer Relations Division I don't think they have a good [TS]

01:24:57   idea of how it looks from the outside of of how how the developer relations [TS]

01:25:02   system and how Apple as a whole [TS]

01:25:05   appears to and communicates with developers who are not in with somebody [TS]

01:25:10   just what I've heard and I believe it and it definitely plays on developer [TS]

01:25:15   relations but they're so overwhelmed [TS]

01:25:17   relations that the wraps are just and they're not and not known and hard to [TS]

01:25:22   initiate contact with and even once they do it just never becomes a priority that [TS]

01:25:27   the whole internal color radar but and maybe it's maybe that's not just [TS]

01:25:32   remember radar system database but the whole radar system is entirely geared [TS]

01:25:37   internally toward fixing bugs from within Apple itself right so if you're [TS]

01:25:42   on if you're writing you're one of the engineers on pages and you run into a [TS]

01:25:46   text kid bug it gets taken care of exactly as you would think and it goes [TS]

01:25:51   up the post gets put in front of the right person and they run your example [TS]

01:25:56   project and say oh I see [TS]

01:25:58   fix it and then you know it just works at all but it's there's nothing like [TS]

01:26:03   that from the outside like it's like 99% internal and like 1% external and I'm [TS]

01:26:10   not saying the balance should be fifty fifty you know I think it's obvious that [TS]

01:26:15   of course Apple's gonna fix their own bugs first but it's it's just not even [TS]

01:26:20   close and it's not even like oh poor US port third-party developers were not [TS]

01:26:26   gonna bug fix its these are things that affect users everybody you know the bug [TS]

01:26:30   work we're fighting for these bugs because they affect the experience of [TS]

01:26:33   the users right exactly I don't know I mean I don't know how you solve this [TS]

01:26:39   problem except by making certain parts of Apple much bigger and that's [TS]

01:26:43   obviously not an easy thing to do like you know they're all the little man [TS]

01:26:47   month kind of things like and I think it's a step up I think it's a scary [TS]

01:26:51   thing for them to do to you know they've seen it over the you know everybody's [TS]

01:26:57   seen this industry for 20 years and everybody knows that Microsoft got a lot [TS]

01:27:01   bigger and then it got it got slow and lumbering and they also you know they're [TS]

01:27:08   gonna have trouble staffing up possibly because when you work for Apple you have [TS]

01:27:14   you know you have to first of all you have to be there like they don't do [TS]

01:27:18   remote work for most things that have a couple remote offices for certainly [TS]

01:27:21   isolated projects but for the most part they don't do remote work so you have to [TS]

01:27:25   be there [TS]

01:27:26   they're competing with everyone else in the Silicon Valley region for top talent [TS]

01:27:31   and that is that is extremely competitive and and I would imagine they [TS]

01:27:38   probably have trouble retaining a lot of these good people because like i mean [TS]

01:27:42   you know we know tons of times like our friends and people we knew that Apple [TS]

01:27:46   who like they were an apple for a while and then they want to go out and try [TS]

01:27:49   being iOS developer or being being a Mac Developer themselves independently [TS]

01:27:53   because when you're in Apple you can have side projects is funny about being [TS]

01:27:57   a developer relations rap is even more because your job is reaching out to [TS]

01:28:03   other people and they're gonna be like wow you're awesome if you're if you are [TS]

01:28:10   if you're like an iOS expert who has worked for Apple that's a pretty good [TS]

01:28:15   qualifier I would imagine it makes you pretty valuable on the market so I [TS]

01:28:20   expect they probably have a lot of trouble [TS]

01:28:22   first attracting and retaining great talent there in addition to any cultural [TS]

01:28:28   issues that and challenges that would come with trying to grow the company is [TS]

01:28:31   substantially larger so but I don't really see a way around that being the [TS]

01:28:36   eventual outcome like I don't think they can keep the company the current size [TS]

01:28:41   and I know they also have issues with like they don't have the space for the [TS]

01:28:44   bill was John new campus like they're out of room to but you know it's there's [TS]

01:28:48   all these problems but you know they're these problems are just can't disappear [TS]

01:28:52   and III I think they are working towards I hope they're working towards that but [TS]

01:28:58   I think there's going to be some uncomfortable migration uncomfortable [TS]

01:29:01   growth as the company becomes a bigger organization but I think it has to be [TS]

01:29:06   yeah I think people are a third-party developers are exercising things that [TS]

01:29:12   just don't get exercised within Apple you know I would say like the extensions [TS]

01:29:17   are perfect example of that [TS]

01:29:19   sharing extensions where I knew they would be used for but the things that [TS]

01:29:24   Apple itself really want to they're there they were already there anyway [TS]

01:29:27   because if Apple collectively agreed hey this should be in the sharing extension [TS]

01:29:32   for everybody that it was built into the systems [TS]

01:29:34   sharing panel was only one third-party developers started doing it but note [TS]

01:29:39   that thing is so full of little tiny bugs like the way that when you reorder [TS]

01:29:42   them and just want a little things like that you know it's a perfect example [TS]

01:29:49   something that did to me doesn't quite work right then and there is there's a [TS]

01:29:53   couple a little by little limitations then there have been pretty big [TS]

01:29:57   ramifications i believe it was Brian [TS]

01:29:57   ramifications i believe it was Brian [TS]

01:30:00   high rates of tumblr made a nice blog post right before I was 18 out listing [TS]

01:30:04   like all the little challenges that they had with the top tension and yeah he did [TS]

01:30:09   the right thing he reported the malls radars listed all the radar numbers in [TS]

01:30:12   the post and everything but you know they they they actually like i remember [TS]

01:30:19   i dont public anyway so what we learned building the iOS tumblr iOS share [TS]

01:30:27   extension yet exactly exactly so it will be in the show so we have we have the [TS]

01:30:33   system itself in as bugs it has limitations it's you know that's got to [TS]

01:30:38   get better and you know hopefully it will over time I probably well but I [TS]

01:30:42   think you know and and all the stuff around the a projection is pretty [TS]

01:30:46   substantially worse to like all the rejections around as I think what we're [TS]

01:30:50   seeing is the the policy from Apple is pretty clear the policy is the implied [TS]

01:30:59   policy rather is keyboards should not contain anything that isn't a keyboard [TS]

01:31:04   like you know it shouldn't be able to do anything that is not like text entry you [TS]

01:31:10   know it shouldn't be issued have any other cool features built-in calculator [TS]

01:31:14   built on your keyboard like the obviously like this is the implied rule [TS]

01:31:18   your keyboard should only be a key part of some sort [TS]

01:31:21   no extras can put a virgin a desert golfing and has a keyboard correct [TS]

01:31:26   similarly your today view your today extension or whatever they're called [TS]

01:31:30   your today view should or must be in general a quick glance kind of thing it [TS]

01:31:37   shouldn't be the place where you spend time it shouldn't be a place where you [TS]

01:31:40   complete a long running task it should just be a quick view those are the [TS]

01:31:45   implied rules but they won't come out and say that they they won't codify that [TS]

01:31:50   and say this is the rule to high-level rule this should only be used for this [TS]

01:31:55   like that's clearly what they want but what they're saying instead is well try [TS]

01:32:02   to draw the line exactly where like more precisely where there should be more [TS]

01:32:05   low-level they say well you can't have buttons at lunch or after you can [TS]

01:32:08   complete the task or you can have too many buttons are you can't this kind of [TS]

01:32:12   knew you can't simulate [TS]

01:32:13   keyboard today really they try to come up with all these little tiny [TS]

01:32:16   explanations of lower level implementation detailed rules but that's [TS]

01:32:21   clearly not like those are all just you know that the data somebody not wanting [TS]

01:32:26   to state the real rule the higher-level richter's this system is intended only [TS]

01:32:32   for this you can all you're only allowed to do this and it's just not I don't [TS]

01:32:39   know I don't know why they won't just say the higher level I think that would [TS]

01:32:43   actually generate less controversy and would be easier for developers to follow [TS]

01:32:47   and to not like say certainly some developer well does this count but you [TS]

01:32:51   know you see the hell of a ruling that would give you some idea like if I stray [TS]

01:32:55   from this it's going to be rocky territory after an objection risk i I [TS]

01:32:59   think the absence of definitely plays into it I don't know how different that [TS]

01:33:02   is from typical Dave relations but it ought to be tied up cuz it's in Apple's [TS]

01:33:06   view the App Store is an app for iOS it absolutely is the only way other than [TS]

01:33:11   that enterprise stuff you know it's the only way it's it's an inextricable part [TS]

01:33:16   of the development process so App Store problems should be considered developer [TS]

01:33:20   relations problems it the whole thing like with the pain the recent things [TS]

01:33:24   panic has gone through and like where they had the issue with their saving [TS]

01:33:31   feature in transmitted where you know they didn't want to be able to save to [TS]

01:33:36   iCloud drive and therefore they had to take the whole thing out because even [TS]

01:33:39   the stuff that hooks up to Dropbox and box.net because there's no control over [TS]

01:33:43   that you know I wrote about it [TS]

01:33:46   couple other people wrote about it and then you know Senior Center mines [TS]

01:33:50   prevailed and ok got it fixed and there's this whole and everybody agrees [TS]

01:33:54   on everybody that you shouldn't have to have you know during fireball publish it [TS]

01:34:00   to get your story [TS]

01:34:02   text you shouldn't have to go public to get that and you shouldn't have to be of [TS]

01:34:06   the prominence of panic to do that you know like some upstart who nobody's [TS]

01:34:14   heard of yet should be able to get the steno the same reasonable correction [TS]

01:34:19   with an App Store problem that panic right and they have they have the appeal [TS]

01:34:25   system set up there so in theory this should work you should be able to go to [TS]

01:34:30   the appeal which like you know from what I understand so you know that you have [TS]

01:34:34   the reviewers among level and foreign interests and the appeal doesn't just go [TS]

01:34:37   to the same people goes to a level above those people and so if some reviewers [TS]

01:34:42   made a bad call the appeal should work the system that's in place there should [TS]

01:34:47   work [TS]

01:34:48   the question is why doesn't it work as well as run to the press like right into [TS]

01:34:53   the press and making a big stink yet it's gonna work it by the way of PR work [TS]

01:34:57   that that's going to work a little bit better you know on occasion but it [TS]

01:35:01   shouldn't work so much better it shouldn't be like that and in panic even [TS]

01:35:05   set up in panic will see these things in the nicest way possible because they [TS]

01:35:09   don't wanna start earning and stuff but but you know they even said like it's [TS]

01:35:14   unfortunate but you know this method is what works and we've gotten a Q branch [TS]

01:35:19   we've gotten bugs fixed because we know people who work on the framework that [TS]

01:35:24   we're having a problem with and we could you know I think literally at WABC Brent [TS]

01:35:31   had like coffee with somebody and showed the example price which he had already [TS]

01:35:35   submitted months ago in a radar you know here's a simple 39 example prod project [TS]

01:35:40   that shows the bug exactly he got to show it to a guy from the framework team [TS]

01:35:45   right in his face you know not a confrontational you know brand but it [TS]

01:35:49   was you know drinking coffee at the hotel bar and I see I know if there is [TS]

01:35:54   any like you know made a note of it and but you shouldn't have to know somebody [TS]

01:35:57   and have coffee with an engineer [TS]

01:36:00   you know it's just because Brent knew that you know known for years that [TS]

01:36:04   doesn't skip to say that that doesn't scale is you know self-evident right i [TS]

01:36:10   mean so you have in the reality of the iOS ecosystem and the Mac the reality of [TS]

01:36:15   the Apple ecosystem is that you have the official channels up later use this [TS]

01:36:21   tremendous wall and filter [TS]

01:36:23   and you know what you said only makes sense that they are extremely [TS]

01:36:27   understaffed these areas or they they're not selling very well that that explains [TS]

01:36:32   a lot because it seems like we're the general public is is shown to go is just [TS]

01:36:37   a law that is extremely ineffective has very few ways in and it is just very [TS]

01:36:43   off-putting and and just you know they're they're trying to deflect it to [TS]

01:36:48   me it's like when you call the company and you get put on hold for 35 minutes [TS]

01:36:51   and some text menu that really want you to follow a self-help options like they [TS]

01:36:55   don't want you to get in through the public way because they can't handle it [TS]

01:36:59   all then you have all of us going through at the side door could you know [TS]

01:37:03   somebody and that ends up working better that's not good like that you should be [TS]

01:37:08   embarrassing that should be a major problem it seems like something they [TS]

01:37:11   could fix because you know again I think the biggest problem is what you said [TS]

01:37:16   which is just that hiring talented people in general is hard and especially [TS]

01:37:19   hard in the valley but you know that's what works money and guess what Apple [TS]

01:37:26   has to have money so I I can't help but think it is fixable and you know that [TS]

01:37:32   they have to always keep everybody Cupertino right like the things like [TS]

01:37:37   there are parts of their business that can be easily on so that's what location [TS]

01:37:41   like I work in Pittsburgh like they like there are parts of Apple's business they [TS]

01:37:45   can be other places and and I think I think gus was saying they're opening up [TS]

01:37:49   an office in Seattle yeah so like it looks like they might be starting to be [TS]

01:37:54   more willing to bring this out a little bit but yeah I think the Seattle office [TS]

01:37:57   is going to be cloud stuff that's the rumor I don't know I don't have any good [TS]

01:38:01   but yes I i think you know they they they need to start breaking down some of [TS]

01:38:09   these barriers with themselves of like the way they do way they've always done [TS]

01:38:13   things or the or the kind of the rules I haven't really given a severance to work [TS]

01:38:18   on site you better make more sites because more places because that's like [TS]

01:38:24   they have to become a bigger company there are so many areas where there [TS]

01:38:27   clearly understaffed under-resourced and as it is not for money like it's it's [TS]

01:38:32   not because of money [TS]

01:38:33   far as we can tell unless they foresee a near-term future where they're not going [TS]

01:38:39   to have so many third party developers and I i don't see how they could [TS]

01:38:42   possibly think that because it doesn't see I don't see how that's possible they [TS]

01:38:48   they really need a bigger developer relations team much bigger like tractor [TS]

01:38:51   factor of 10 with not just ahead Campbell with authority within the [TS]

01:38:57   company to to get issues escalated and put in front of the right people and [TS]

01:39:03   there's this week is going on in this has been the topic of the week I'm [TS]

01:39:06   thinking my should my thinking has shifted more and more that it's a lot [TS]

01:39:10   more a developer relations problem and lot less to do to what I initially had [TS]

01:39:16   been thinking for a long time which is the annual release cycle of the two OS's [TS]

01:39:19   why did the two different problems I mean I don't think so and i think it's [TS]

01:39:25   you know it's clearly multivariable and those are both definitely two of the [TS]

01:39:29   variables absolutely but my thinking has shifted in terms of which one is a [TS]

01:39:33   bigger problem and I think to which one to my eyes measures with the timeline of [TS]

01:39:42   what I am scene i've you know i think that it's as iOS has gotten more [TS]

01:39:47   complicated and therefore there are more things that could go wrong and as the [TS]

01:39:54   ratio of developers to develop relations people within Apple has gotten more and [TS]

01:40:01   more absurd that correlates to me to my eyes with the shift in quality and again [TS]

01:40:09   I think hockenberry nailed it it's like loose screws it's the software [TS]

01:40:14   equivalent of loose screws yeah just like sloppy little flaws that aren't [TS]

01:40:18   fatal but I mean the I think these problems are intertwined you know like [TS]

01:40:24   like it's hard it's hard to say well developer relations is possible for a [TS]

01:40:29   general decline in quality and Apple software and services right to simple [TS]

01:40:33   that way to sample right now but if you look at certain parts you can say light [TS]

01:40:38   well [TS]

01:40:39   if there if they're saying that they're not seeing more bugs being reported and [TS]

01:40:44   therefore they don't know what problems to fix they don't have enough [TS]

01:40:46   information to fix them why aren't more books being reported and then you can [TS]

01:40:49   start following that rebel 200 well actually this is related to develop [TS]

01:40:53   relations or related to the bug reporting system related to the way the [TS]

01:40:56   image Apple has among developers and the personality like the the personality of [TS]

01:41:02   individual people with an Apple ads I've spoken with over the 90 couldn't [TS]

01:41:06   possibly be more different than the public persona of Apple the public [TS]

01:41:11   persona of Apple is as it's a brick wall and it's it's pretty terse and it's [TS]

01:41:15   pretty unwelcoming to developers and and to public input of any kind really yeah [TS]

01:41:21   but the individual people I have met and spoken with an apple or the complete [TS]

01:41:25   opposite there there are friendly normal people there are friends like so when [TS]

01:41:30   they get there and he take enormous pride in your work you can if you are [TS]

01:41:34   lucky enough to get your bug in front of the person who can I can engineer who [TS]

01:41:38   can fix it that they're going to take care of it they are offended by any and [TS]

01:41:42   all books right because they're good engineers like so so what is the [TS]

01:41:46   distance here is a process issue is it a policy issue is a just like inertia [TS]

01:41:52   going in the wrong direction certain things I don't know but the issues and [TS]

01:41:57   Apple are seemingly seemingly deep-rooted it's something that's like [TS]

01:42:02   not budging you know what's up some part of the culture inside or the other [TS]

01:42:06   process the way things are done is it needs to be modernized and in and it [TS]

01:42:11   hasn't been yet and that's not an easy thing to do you know that's mean I don't [TS]

01:42:15   know anyone big companies but I wonder how much to the historical artifacts of [TS]

01:42:20   the size of their developer relations team being relatively small how much of [TS]

01:42:25   a trade leads to not just the fact that ten fifteen twenty years ago Apple was a [TS]

01:42:31   smaller company be far fewer users and see had far fewer developers but also [TS]

01:42:37   with the peculiar nature of the third party to modernize peculiar to our [TS]

01:42:43   current eyes [TS]

01:42:43   of that it was dominated by just like three or four huge companies Adobe [TS]

01:42:48   Microsoft you know gossip farmer and Macromedia you know you know maybe more [TS]

01:42:57   than 45 but you know that you just 10 11 12 big big developers who I think and by [TS]

01:43:04   all accounts and I heard you know did have you know like platinum card [TS]

01:43:09   developer relations treatment from Apple and that they were there sort of built [TS]

01:43:14   up for that sort of world yeah that's that's a very very good point I mean [TS]

01:43:19   it's a lot of Apple like even if you look like the SVP roles you know why why [TS]

01:43:26   is the entire developer relations system under the head of marketing why is the [TS]

01:43:33   entire cloud infrastructure system why the same guy responsible for the entire [TS]

01:43:38   cloud obstruction system and also negotiating deals with record labels [TS]

01:43:41   like like I I think they need they need to get wider as an organization they [TS]

01:43:48   need like more divisions and they need each they need these divisions to have [TS]

01:43:52   like me no more more power at the top or more say and like I said I i treated a [TS]

01:43:58   while ago if you want to see a play areas where apple doesn't do so well [TS]

01:44:02   look at which St P's have way too much on their plate well I did and then again [TS]

01:44:07   I don't think it's like personally I don't think Phil Schiller and EQ are you [TS]

01:44:12   know we get their jobs I'm saying like if that's the relation to structured [TS]

01:44:16   where all these things are under like you know like fairly disparate things [TS]

01:44:20   are under one organization with one person representing the top I think [TS]

01:44:25   that's too much on their plate if anything it's that they're effective at [TS]

01:44:29   their jobs I mean I was was explicit it was a rare instance where they publicly [TS]

01:44:34   said they added maps to any Q's play you know they usually they don't make [TS]

01:44:40   announcements like that publicly but forestall thing was had to be done so [TS]

01:44:44   much publicly [TS]

01:44:45   and the explanation was Eddie you know get stuff done so [TS]

01:44:49   maps need stuff done so now it's a tease and at you know truth be told Maps has [TS]

01:44:53   gotten significantly better yeah people still people point to maps maps is a bad [TS]

01:44:58   example in my opinion because maps is a product that I think it's clearly headed [TS]

01:45:01   in the right direction is it possible that it could be headed in that [TS]

01:45:04   direction faster I guess of course you can always do somewhat better and is it [TS]

01:45:09   is it is good quality wise is Google Maps know but thats I think that's [TS]

01:45:13   mainly because Google still has the pedal to the metal on Google Maps and [TS]

01:45:17   Google is improving Google Maps a very quick rate and so Apple maps might lag [TS]

01:45:24   behind it for years to come until they sort of get to the you know the point of [TS]

01:45:29   diminishing returns were there both in as close to perfect as they can get [TS]

01:45:33   I think that's a bad example cuz I think they're getting a lot better [TS]

01:45:36   well i i disagree with with with the chances of me as being you know [TS]

01:45:40   eventually tie up with you gonna be like those kind of large big data problems [TS]

01:45:45   Apple has never shown they're very good at them they they where we're at the [TS]

01:45:49   couple gets a bum rap is is the general cloud services I think maps today Apple [TS]

01:45:55   maps today is already better than Google Maps was a few years ago I'm not quite [TS]

01:45:59   sure how many of you with that but I get I get I used to get bad bad driving [TS]

01:46:05   directions from Google Maps you know it was always better it was just like with [TS]

01:46:09   search where I was I guess I used MapQuest before and right when I [TS]

01:46:13   switched to Google Maps it was like this is better and it wouldn't do stupid [TS]

01:46:16   things like getting me from my house to you know i 95 [TS]

01:46:20   Jamie reasonable directions [TS]

01:46:23   for the first few steps of a trip in my experience i mean again this is sort of [TS]

01:46:28   thing where everybody depending on where you live maybe having different results [TS]

01:46:31   but I think Apple maps is already better than Google Maps used to be some number [TS]

01:46:35   of years ago it's not as good as Google Maps is today but it's it's getting [TS]

01:46:40   there I'm like I don't think that it's why I think it's already good enough [TS]

01:46:43   that it's proved that they can do a large dataset problem to some degree of [TS]

01:46:47   quality AppStore search and I cry I but I think overall that's happening now [TS]

01:46:54   that is a great example [TS]

01:46:55   App Store search is a great example of something that's always been shit is [TS]

01:47:01   still shit and there's no evidence at all that they're getting better at it [TS]

01:47:05   that they've hired anybody you know to me the solution is so obvious just find [TS]

01:47:11   someone who's done a good work at like being a Google search and hire a team [TS]

01:47:15   event you know coach a team of engineers with experience it one of the successful [TS]

01:47:20   search engines I think the problem there is no in general the the App Store at [TS]

01:47:27   the store itself not the politics going on behind the pilot the store itself the [TS]

01:47:30   interface to the store the the infrastructure that runs the store that [TS]

01:47:35   the store apps themselves the categories in the store the the ability that the [TS]

01:47:39   store pages have like two different field descriptions like all the stuff [TS]

01:47:43   that stuff changes incredibly slowly a lot of it has never changed it like it [TS]

01:47:50   the App Store it seems like the Install button for Yosemite App Store still [TS]

01:47:56   looks like the old Mac OS and and and the boys if you think the iOS App Store [TS]

01:48:02   Abbas is little rough around the edges the Mac App Store [TS]

01:48:05   pretty rough that's that's been a frequent source of bugs it's it's just [TS]

01:48:10   it's just rough it the the iPhone one is the least bad the iPad one is kind of [TS]

01:48:17   pretty bad and the Mac one is really bad but anyway like all that stuff it seems [TS]

01:48:22   like I don't think this is an instance of like this team needs fifty more [TS]

01:48:28   engineers I think it's an instance of [TS]

01:48:32   think this is good enough and that's that's what frustrates me about the app [TS]

01:48:36   story and and its various quality issues and I'm not talking about like you know [TS]

01:48:41   the policies in this case I met you talk about the store like the actual app [TS]

01:48:44   store itself there are so many things they could do that would make it better [TS]

01:48:48   that they seem to think they don't need to do but overall though I I think [TS]

01:48:54   Apple's cloud services get a bum rap I think if you look at what what we do on [TS]

01:49:01   our Apple devices that rely on Apple's cloud services most of it just works [TS]

01:49:06   fine and it's again it's that error rate multiplier thing like the edges stick [TS]

01:49:12   out and then we all scream and say Apple's cloud services suck but the [TS]

01:49:15   reality is like most of the biggest [TS]

01:49:17   as far as I know what I would expect at least the biggest Apple cloud service is [TS]

01:49:23   the system that delivers push notifications and I message and that [TS]

01:49:27   works extremely well and if you think about the scale of its operating on [TS]

01:49:31   that's insane like the the the the amount of messages to get delivered in [TS]

01:49:35   like all my interactions with that serve as a developer like the the servers that [TS]

01:49:40   that take in push requests are just lightning-fast like it will take [TS]

01:49:45   requests as quickly as your network on stream them to it it it it it never [TS]

01:49:50   fails I've never had a connection error report of any of those tasks that run on [TS]

01:49:54   my servers like it was one that wasn't my fault my network it is ridiculous how [TS]

01:50:01   that system works from what I've heard cloud kit works I mean I haven't used it [TS]

01:50:05   yet but her cloud cover Salt Lake this this new infrastructure of their [TS]

01:50:09   building cloud on that the building of the photo library stuff on all the [TS]

01:50:13   indications so far it is little early but all indications so far say that [TS]

01:50:16   thats rock-solid so it does seem like most of their cloud services do work and [TS]

01:50:22   are solid but you did you definitely hear about the ones that don't yeah yeah [TS]

01:50:27   so I think the people who are holding that stuff up as examples of this sort [TS]

01:50:30   are wrong [TS]

01:50:32   me take a break and i wanna talk I guess the last time we talked about would be [TS]

01:50:35   the annual schedule maybe we can talk about that crazy new MacBook that mark [TS]

01:50:41   fuhrman says it's coming at severe no I don't wanna have just bought a you say [TS]

01:50:50   that now know my MacBook Pros is what I want I want is you still have your 11 I [TS]

01:50:56   do I'm actually recording this but all I literally all I use it for is to record [TS]

01:51:01   the show and to take a look at anything it's still running 10.9 so to take a [TS]

01:51:09   look at anything in the old you I that I want it what was it like when you put it [TS]

01:51:13   we do before you're so many right that the only two things I use this machine [TS]

01:51:16   does it look totally garrison outdated no yes it's been such a short time [TS]

01:51:21   looking at 10.9 is my god it's ridiculous it's not quite as ridiculous [TS]

01:51:27   as looking at pre iOS 7 iOS because they are they never quite blamed where they [TS]

01:51:34   do that at one point and left it there it's even worse when like so that it so [TS]

01:51:38   you now using right now I'm actual time right right so how bad is it when you [TS]

01:51:43   see a 9-12 by 11 inch as as the unwritten screen and you know I did what [TS]

01:51:51   I got a Mac Mini for some some artillery duties here it's it runs headless but we [TS]

01:51:55   have we have an older 27 inch LED whatever cinema display in the closet so [TS]

01:52:01   I took that out to set it up and so I had time I kept going back and forth [TS]

01:52:05   between my 27 inch iMac 27 is unable to play which at the time it came out was [TS]

01:52:10   an amazing this political sell it it's now one out the nobel I have the pre [TS]

01:52:14   anyway yeah like incredibly good looking bright nice colors great you know great [TS]

01:52:21   prices great contrast liked by all specs it is an amazing player when it came out [TS]

01:52:25   I remember I had some other like HP monitor and I looked at my God my crap [TS]

01:52:31   compared to this wonderful Apple monitor and the hell that they have written a [TS]

01:52:35   version of that same thing basically [TS]

01:52:37   going between the two as I was like the first time I saw the definable the [TS]

01:52:44   non-revenue 10 is this the wrong solution like what is what is wrong with [TS]

01:52:47   it looks terrible at what oh my god this was normal I looked at this all day like [TS]

01:52:52   it's sounds awful but it's it's it's such a difference but I would imagine [TS]

01:52:59   looking back at Mavericks once you're accustomed to yosemite it probably looks [TS]

01:53:04   quite ridiculous [TS]

01:53:06   the other thing that makes me think I might not like if assuming that the [TS]

01:53:09   government thing is true that well we'll talk about it but i dont im don't think [TS]

01:53:14   I would like the keyboard I'm concerned get too close together [TS]

01:53:18   yeah that's the thing I never lied to my living in chair and not that I don't [TS]

01:53:21   know but close enough but that doesn't have the key travel that the bigger [TS]

01:53:24   power books do and it's one of the now while he's mine didn't I got them I 11 [TS]

01:53:31   inch air is the last error that doesn't have keys that light up if you have a [TS]

01:53:36   2010 yeah it was the only one that ever it was only like that the first one did [TS]

01:53:40   the 2008 old crappy one that did light up then they they 2010 was initially [TS]

01:53:44   didn't and they brought it back in 2011 now the keys when you press them don't [TS]

01:53:48   go as far down as on other power books and it's the nicest the single nicest [TS]

01:53:53   thing about the well the screens at this thing but that second assisting after [TS]

01:53:57   the Retina screen is that keyboard I just totally news to me i i thought they [TS]

01:54:01   all use the same part like all theall the current Apple keyboard was the exact [TS]

01:54:05   same in all of them you know and for obvious reasons the main thing I use a [TS]

01:54:08   PowerBook for instead of I still looks amazing I use a Mac before instead of an [TS]

01:54:13   iPad in any situation is typing right right nice keyboard so I'm worried about [TS]

01:54:18   that anyway we talked about her third to sponsor it's another longtime friend of [TS]

01:54:22   the show at our friends at Harry's carries sells high quality I would say [TS]

01:54:29   the highest quality men's shaving [TS]

01:54:31   stuff and they sell it at amazing prices [TS]

01:54:36   the basic just you've heard the back sorry but the basic gist is that the [TS]

01:54:39   founders of Harry's just ask themselves one day why the hell is it so hard and [TS]

01:54:44   so expensive to buy razors why when you gonna drugs trade you have to find like [TS]

01:54:50   a clerk who can unlock a glass cabinet get out i mean it you know why they lock [TS]

01:54:55   up its shoplifting I guess but it just makes buying the whole pain in the ass [TS]

01:55:00   and why is where the blade too expensive so they started a company to disrupt the [TS]

01:55:06   market and they take it super super seriously they bought their own razor [TS]

01:55:11   blade factory in Germany they found a razor blade factory making high-quality [TS]

01:55:16   blades they bought it they were making their own plates not just some kind of [TS]

01:55:20   white label they don't just scribble the name carries on a bunch of played by on [TS]

01:55:24   the market they buy high quality stuff they make high quality stuff the handles [TS]

01:55:30   are great everything about the products is great [TS]

01:55:33   snap the blade into the handle is a nice click comes in an icebox I've said [TS]

01:55:38   before I always feel terrible throwing away the Harry Fox because the paper by [TS]

01:55:43   like an apple box like nobody throws away their Apple boxes and but then I [TS]

01:55:48   think one down my my my my bathroom is filled with empty his pockets but trust [TS]

01:55:54   me that's how good the stuff is really great stuff they've got good shaving [TS]

01:55:59   cream after shave stuff that smells good they've slowly but surely since they've [TS]

01:56:04   started they've started expanding their range of stuff with it got a couple of [TS]

01:56:08   more options so if you check them out awhile ago it's worth looking at Harry's [TS]

01:56:11   dot com and see some of the new products that they have their relatively know but [TS]

01:56:17   the main thing is their starter kit is just 15 bucks that a razor three blades [TS]

01:56:22   in your choice of either shave cream or the foaming shave gel and when you buy [TS]

01:56:28   new blades this is where really kicks in it's about half the price of like the [TS]

01:56:33   top stuff from Gillette or sugar or whatever [TS]

01:56:36   just go to Amazon the Amazon and like price compare like what a replacement [TS]

01:56:40   set of five blades from Gillette costs compared to hair carries and it's [TS]

01:56:44   literally about you know give or take fifty percent [TS]

01:56:48   you know it's a factor of two acts and you have the convenience readers were [TS]

01:56:53   online you don't have to go into the store anything like that just shows up [TS]

01:56:56   at your house when you need them [TS]

01:56:58   really can't say it's just a great experience great product and you know [TS]

01:57:04   everybody has to shave something so he didn't hear ya so where do you go to [TS]

01:57:10   find out more go to Harry's dot com 8 Arry s.com and use the code talk show [TS]

01:57:18   know that just talk show and I forget what their deal is but you'll save some [TS]

01:57:22   bucks five months off your first order that's it five bucks off your first [TS]

01:57:27   order so my thanks to Harry's great product [TS]

01:57:31   talk shows the code or save five bucks so I guess what you get the kids for [TS]

01:57:35   just 10 bucks think so that's crazy [TS]

01:57:39   great product can't believe that you buy it for him for 15 bucks you just can't [TS]

01:57:43   believe that 15 bucks great company so the annual schedule that's gonna go to [TS]

01:57:56   delete some podcasts you but i wanna talk about the annual schedule which i [TS]

01:58:03   think is for Yosemite in iOS which have stuck to for a couple of years and as a [TS]

01:58:08   source for this trend that we're seeing and I think part of this too is sort of [TS]

01:58:13   from within Apple is sort of a they can't winds in the area because in the [TS]

01:58:19   early years of the iPhone 2007 2008 the Mac they admitted even had a press [TS]

01:58:25   release the London had to publicly say we pulled engineers from Pakistan [TS]

01:58:30   to help get the news you know I was 2.0 out the door i that was less yes we're [TS]

01:58:35   delaying the Mac OS till October I think it was to come out at WWDC in June right [TS]

01:58:41   now is not coming out to October you know Steve Jobs even has his name on you [TS]

01:58:46   know you know that that you know that that hurt them to have to say something [TS]

01:58:50   like that nothing bad happened as a result of that no but there might even [TS]

01:58:57   saying something better for it I'm just sayin know that I feel like within Apple [TS]

01:59:01   they're like proud of the fact that they've gotten to the point where they [TS]

01:59:05   can do keep both OS's in state of constant development you know well I [TS]

01:59:14   don't think either yosemite or aid is so bad that I wish I hadn't upgraded no [TS]

01:59:22   they're not and that's that's the problem he gets it maybe maybe this is [TS]

01:59:26   part of the problem like they're not bad enough that like alarm bells are going [TS]

01:59:30   off right but the rate of tiny paper cuts seems to be increasing yeah and I [TS]

01:59:37   don't like is it is it is you know if they're going to do that is this the end [TS]

01:59:41   is this the way it has to be you know is there no way to either they slow down [TS]

01:59:46   one or the other operating systems or this is what we're gonna get I gotta [TS]

01:59:50   know well I I don't think a slowing down would necessarily be that bad i mean you [TS]

01:59:56   know I'm right now we're going through a future a few big transitions in the OS's [TS]

02:00:01   and we will be going for them over the last couple of releases where you know [TS]

02:00:04   iowa 7 was the massive redesign in addition to a whole buncha new [TS]

02:00:08   frameworks under the hood I ate at the whole extension system which is a pretty [TS]

02:00:14   substantial thing and the whole the whole idea of having these cross in turn [TS]

02:00:19   in application not just extensions in particular extensions right one version [TS]

02:00:24   of [TS]

02:00:24   but the way that so much of what how we interact with the system is going [TS]

02:00:28   through these species species stuff and so instead of having things that run in [TS]

02:00:36   Europe and if they go bad crash out there outside Europe in a sandbox and [TS]

02:00:41   it's it's not just one thing like sharing extensions it's a whole bunch of [TS]

02:00:46   things it's a big transition and so we're going through transitions like [TS]

02:00:50   that you know they so maybe the last few releases have just been bigger than than [TS]

02:00:56   their leases will usually be you know maybe this problem will will settle down [TS]

02:01:00   in the next couple of releases just by nature of they've now they've been there [TS]

02:01:05   now on the other side of these giant transitions but unlike you know when you [TS]

02:01:10   call something a stable release some part of it is just like a marketing [TS]

02:01:14   value some part of it is like you know we're going to declare this explains 0 [TS]

02:01:17   and that's reason number doesn't mean anything but you could always choose to [TS]

02:01:23   just put less in each one and and still kinda have the best of both worlds but [TS]

02:01:28   some part of it also is a good guy was simply the way that the the whole [TS]

02:01:32   development pace of like how how the year is spent half the time between [TS]

02:01:37   releases a spent between like you know watching fixing the bugs then you know [TS]

02:01:42   kind of quiet period research developing the next day off and then and then you [TS]

02:01:45   know betta for the next thing and then launch the next thing that will still be [TS]

02:01:50   a problem that will still be this compressed version even if you guys do [TS]

02:01:54   less in each person I still the only better than we have now doing a lot in [TS]

02:01:58   each version and release them every year I also you know it's important to point [TS]

02:02:02   out for the marketing value of this that this is a pretty young thing it isn't [TS]

02:02:07   young for iPhones necessarily you know most iPhones have caused have coincided [TS]

02:02:13   with new iOS releases or at least been fairly close to them but they don't have [TS]

02:02:20   to be no I think there's always been I don't think there's ever been an iPhone [TS]

02:02:23   that hasn't coincided with a new [TS]

02:02:25   unless it's just that I couldn't think of a continued the earlier ones know [TS]

02:02:29   there's never been land they've never been one that can run the old OS and [TS]

02:02:34   some of them like in the iOS three hours for era were not so heavily new features [TS]

02:02:40   and you know was little bit more you know just expanding the foundation but [TS]

02:02:46   it was always a new point out to coincide with the new phone right but [TS]

02:02:51   then sometimes they haven't been that way like iPads like the affairs of the [TS]

02:02:55   first iPad with iOS 3.2 it was a special build a special track for the iPad right [TS]

02:03:01   that wasn't unified until iOS 4.2 or 4.1 it was it was even I was for the first [TS]

02:03:07   time the iPhone wasn't even running the iPad and then for her 14 points to unify [TS]

02:03:11   them so they have released heart is that much of the recent high-profile Harbor [TS]

02:03:17   has launched with newest versions but not all of it has and when it hasnt [TS]

02:03:22   nothing bad happened like they were there was no real downside to the iPad [TS]

02:03:28   shipping with 3.2 instead of waiting for 4 p.m. to be ready to ship the hardware [TS]

02:03:32   products there was also no major downside to the iPad not even getting [TS]

02:03:37   four Pinocchios it wasn't ready yet [TS]

02:03:39   like you know a few people but it wasn't it wasn't a huge deal and it didn't hurt [TS]

02:03:45   the sales of the iPad really it didn't hurt the iPhone it didn't hurt I was for [TS]

02:03:48   like it just didn't it wasn't a big deal right famously the iPad in particular [TS]

02:03:52   add more explosive sales in those early years than it has now you know the [TS]

02:03:59   reasons but still so you know max are released all the time and if if if a new [TS]

02:04:06   version of Mac OS 10 is going to be due soon they'll tell usually hold it seemed [TS]

02:04:11   like an iMac will usually hold it for that for that same event then they'll [TS]

02:04:16   ship together but you know a Mac could be released next month and it'll run the [TS]

02:04:21   OS that's from four months ago over five months ago never and doesn't matter [TS]

02:04:25   nothing nothing bad happens no one says all Apple should have listened to us [TS]

02:04:28   with these new MacBook Airs like no doesn't matter at all [TS]

02:04:31   doesn't even come up so I question the value of having this dislike lockstep of [TS]

02:04:38   of major OS is tied to major hard early as i think is mostly self-imposed I [TS]

02:04:43   think they do it that way because they like to do it that way or they think [TS]

02:04:46   they should do it that way but when it hasn't gone that way I think the market [TS]

02:04:51   has spoken loud and clear that it doesn't really matter [TS]

02:04:54   yeah I kind of agree with that I do you know and I don't think that it's a [TS]

02:04:57   superficial is that they want to do it so that they have more to show in the [TS]

02:05:02   keynote but you know I think there's something loosely along those lines over [TS]

02:05:08   they they you know it's easier easier to market when there's more new features [TS]

02:05:13   right and that's what I mean when I say that marketing is becoming to higher [TS]

02:05:20   priority it's it's not that like his and that no one of things but I never said [TS]

02:05:25   the marketing department because I what I didn't want to say is like Phil [TS]

02:05:30   Schiller is personally controlling apple and killing the battery is goals I guess [TS]

02:05:34   that's not what that's not what I meant I mean that the the idea of marketing [TS]

02:05:38   the benefits of this annual schedule and of locked up in them with the hardware [TS]

02:05:44   that is too high priority that is taking priority seemingly over software quality [TS]

02:05:49   and that is what I have a problem with and that and that is not a departmental [TS]

02:05:53   thing as far as I know you know I don't I don't think there is presently taking [TS]

02:05:58   over the company in having these bad sorry I seriously doubt that I think [TS]

02:06:02   it's like the company has decided as a whole at the high level like this [TS]

02:06:07   schedule is is right for the company this is what we're going to do we're [TS]

02:06:11   going to we're going to have these anywhere leases were going to you know [TS]

02:06:15   tidy things lockstep so that hardware releases with software yeah and I've [TS]

02:06:18   always said you know I think you see your point is well put and I i've always [TS]

02:06:23   said that [TS]

02:06:25   marketing at apple doesn't work like it does it a lot of other companies I don't [TS]

02:06:29   know about most other companies I don't know but I think the traditional way [TS]

02:06:32   where marketing is like icing on the cake and it's like products go through [TS]

02:06:37   development and when you're done being developed a hand them over to marketing [TS]

02:06:40   and marketing figures out a box and a tagline promises it you know it's it's [TS]

02:06:46   better I've always said that one way to think of it is it be better than you'd [TS]

02:06:50   better understand Phil Schiller's responsibilities if you took the word [TS]

02:06:54   marketing out of his title and just thought of him as senior vice president [TS]

02:06:57   of product exactly its inextricably time you know it the advertising of the [TS]

02:07:05   products the marketing of the products is inextricably tied to the development [TS]

02:07:10   of the products from the get-go it's it's one in the same rally they're not [TS]

02:07:17   they're not going to make a product that there's no clear market for the doesn't [TS]

02:07:20   fit into their marketing messages all right and that makes their marketing I [TS]

02:07:26   think refreshingly honest that what they are bragging about about their products [TS]

02:07:31   is usually true I mean most of their marketing is like here is what our [TS]

02:07:36   product is . they don't need that much more when the MacBook Air Force came out [TS]

02:07:42   and they had to add work him out of an envelope and they really look at this [TS]

02:07:46   laptop its crazy thinning Crazy Light well that's exactly what it was [TS]

02:07:51   yeah there was no no spin on it no lie you know we'll get to in a few minutes [TS]

02:07:58   but maybe something I i think the the annual review cycle i think is a major [TS]

02:08:05   part of the quality problems the quality decline did I think precede it is the [TS]

02:08:11   end of your cycle is pretty yummy what are they started with Lion [TS]

02:08:16   I think it when they went from line two mountain lion that was the first one [TS]

02:08:19   year and if ya was a little bit more than a year it was [TS]

02:08:24   i'm looking at the Wikipedia page now Mac OS 10 10.7 Lion shipped in October [TS]

02:08:32   2010 and mountain lion was announced February 2012 that was Trevor a 2012 [TS]

02:08:40   that was the one where they had like the private briefings killer told you to do [TS]

02:08:46   things differently now [TS]

02:08:47   yeah yeah yeah yeah I think that was when this started was was roughly then [TS]

02:08:51   you know that they meant there is but so you know that I should say yes I i maybe [TS]

02:08:59   I i overemphasize the cyclical nature of Apple we've really only had two releases [TS]

02:09:03   that follow the current cycle of a June announcement and in October debut right [TS]

02:09:09   I have been working system because the phone schedule has been pretty much the [TS]

02:09:12   same shifted from June to September whatever but otherwise yeah getting a [TS]

02:09:17   summer 10 designer right exactly but overall i phone has been consistent it [TS]

02:09:22   only really matters become inconsistent recently that is now consistent and it [TS]

02:09:28   used to be annual in the early years because it was so bad and yes [TS]

02:09:33   improvement was young [TS]

02:09:35   yeah I like now it's like i don't see that as a Mac user I don't really see a [TS]

02:09:41   lot of value in having the the main OS I use for all of my work frequently I [TS]

02:09:48   don't see the point that the only reason I got yosemite when I did was I bought a [TS]

02:09:52   new computer came with it I would have waited probably until a point to most [TS]

02:09:57   likely before install it I never thought enameled pewter I only because the new [TS]

02:10:02   computer game with it and can't be downgraded end because like I am very [TS]

02:10:07   risk-averse with my work computer right like if I'm in the middle of a project [TS]

02:10:11   which I almost always AM I will put off any updates [TS]

02:10:15   even even an ex point to 6.3 like I'll put that off until I'm like done editing [TS]

02:10:21   the podcast week just in case something bad happens you know something like that [TS]

02:10:23   yeah my way is always been a computer at my desk that my quote mean computer [TS]

02:10:29   I'll keep that in a conservative base and then have a laptop give two craps [TS]

02:10:36   about if not I don't care about it but that I don't care if you get buggy [TS]

02:10:40   then I'll install developer beta zone in my lifetime actually runs the it sits on [TS]

02:10:45   the Use Somebody baited mainly through the App Store so yeah so much content [TS]

02:10:49   and two orders yeah I regretted terribly that actually use a computer that's [TS]

02:10:54   actually not been a problem for me [TS]

02:10:56   well there's one particular bug that really it's driving me nuts [TS]

02:10:59   diction and I know how universal is but for me at least you know the dictionary [TS]

02:11:03   lookup feature you can do I change my shortcut I think the standard one maybe [TS]

02:11:08   control command D IIC I was forgot that I still want the dictionary app from [TS]

02:11:12   swallowed every time or you know this is a crucial case you can triple tap on the [TS]

02:11:16   trackpad over a word not click Tamara or triple tap and you get it online [TS]

02:11:22   dictionary lookup of whatever word you want to use it all the time that's it [TS]

02:11:26   crashes Mars edit it doesn't crash BBEdit button BBEdit it leaves the [TS]

02:11:32   yellow highlighted [TS]

02:11:34   of the word on screen that's what it's like something change between 10 1 [TS]

02:11:39   intend to with third party apps in the dictionary lookup and I do it all the [TS]

02:11:42   time and I know I know it's gonna crash but I don't think about it I think I got [TS]

02:11:46   a look at this rate crippled tempted boom now all the apps a user like Mars [TS]

02:11:52   BBEdit they all auto save everything so I don't lose data but it's still a yeah [TS]

02:11:58   and it's just this is the property of certain little things like that i mean [TS]

02:12:01   but it's a beta so I'm not complaining [TS]

02:12:03   here's the here's the historical scheduled for Mac OS 10 so 10.0 came out [TS]

02:12:08   and early 2001 and it really counts as a pilot and in 10 one came out in July [TS]

02:12:14   later the same year when it just from March to July it came out with a with a [TS]

02:12:22   major version of Mac OS 10 10.2 was made 2002 10.3 was June 2003 dessert [TS]

02:12:31   announcement date states I guess I should do really States [TS]

02:12:34   then we waited I go almost two years for 10 for Tiger which is really where I [TS]

02:12:40   feel like they tied it off and relax okay we're done with like the early [TS]

02:12:44   years of Pakistan yeah I came in with Tiger even went all the way to Tiger [TS]

02:12:49   went all the way to ten point for point 11 which is the highest they've ever got [TS]

02:12:54   yet the highest ever got no 10612 10680 but there was it [TS]

02:13:01   Wikipedia lists a 10 68 V 1.1 but that's where they switched to like two years [TS]

02:13:10   and in fact 10 5 didn't come out until October 26 2007 thats the one with the [TS]

02:13:17   delayed once it was about two and a half years and that was a really stable time [TS]

02:13:22   by the way this i think is the high-water mark that you know then again [TS]

02:13:27   like his jacket had a web weblog post in response to your thing you know don't [TS]

02:13:31   don't don't use too much [TS]

02:13:35   rose-colored glasses don't have too strong a prescription in her ass colored [TS]

02:13:40   glasses I got the people who allegedly like webOS but you know I do think [TS]

02:13:46   there's something to it being a high-water mark this era high-water mark [TS]

02:13:51   for stability system wide yeah I mean everybody glorifies 10 6 also because [TS]

02:13:57   that was the famous one that this had no new features were just going to work on [TS]

02:14:01   a book on the under the hood stuff right and it was successful and it was that [TS]

02:14:05   brought in tons of Martha burning Grand Central Dispatch among other things and [TS]

02:14:09   included those included in the fact that it had a new features is it was two [TS]

02:14:12   years after 10 5 leopard came out so it was two years since the release it was [TS]

02:14:19   this is you know was released in 2009 this is a nurse and was announced in [TS]

02:14:26   June 2008 but didn't get released until August 2009 and remember that remember [TS]

02:14:31   it being a year in beta but it doesn't matter [TS]

02:14:35   if the WPD it's got to be true of course but it was two years and a new features [TS]

02:14:42   and it was two years until we got line so there is like this four-year period [TS]

02:14:46   and again no new features is kind of bullshit I mean like adding Grand [TS]

02:14:50   Central Dispatch it's not a feature because it's not like a thing that they [TS]

02:14:53   can put a commercial but right it's clearly you know a huge features just [TS]

02:14:57   behind the scenes developer feature but that's like a four-year period where [TS]

02:15:02   they didn't really have a lot of user facing features added and is widely [TS]

02:15:08   viewed I think accurately so sort of the high-water mark of of stability and and [TS]

02:15:14   you know part of that could be rasco glasses but I think there is a lot of [TS]

02:15:18   truth to that we might see something like that [TS]

02:15:21   dunno like you said they're going through transitions now and I cloud is [TS]

02:15:26   certainly one of them I think the other transition are going through is this [TS]

02:15:30   general idea of iOS and Mac being siblings right leg [TS]

02:15:36   you know tied together the best example of that best examples gotta be the iWork [TS]

02:15:42   the new versions of all the iWork apps were now they're saying these are the [TS]

02:15:45   exact same file formats between the two even if that means that the Mac version [TS]

02:15:50   is gonna lose a bunch of cool features and eventually presumably they gonna get [TS]

02:15:55   them get those features back but then we'll have them on both platforms will [TS]

02:15:59   have a nice kerning bonds on iOS in addition to pack a perfect example but [TS]

02:16:07   they're doing that in little ways in a bunch of apps ran a lot of a lot of the [TS]

02:16:12   underlying frameworks are also being unified a lot of the underlying API [TS]

02:16:15   stuff the SDK is a lot of that has been unified unless couple releases they've [TS]

02:16:20   both gone through the major visual redesigns more so when I S but still in [TS]

02:16:25   oklahoma is no snow / in the department so they have gone through a lot in the [TS]

02:16:30   last couple of years and I don't expect either of those things to happen again [TS]

02:16:33   anytime soon either I think we're at least five six seven years from either [TS]

02:16:37   OS getting a major visual refresh rather you know just an annual tightening [TS]

02:16:42   yeah swiftest me a little bit opposed because you know right now it was [TS]

02:16:48   announced nothing written inside of Apple was using swift yet and none of [TS]

02:16:53   the frameworks you Swift natively none of them were written in swift natively [TS]

02:16:56   least not as last year so you know introducing a whole new programming [TS]

02:17:01   language that certainly begs for certain for a lot of things to be rewritten in [TS]

02:17:05   it that might be a major thing that is potentially a burden or distraction on [TS]

02:17:12   the engineering teams I also question whether that is what they should be [TS]

02:17:15   doing with their time in general though I think they the next couple releases a [TS]

02:17:22   very good reason to be less ambitious and and more stable I hope so before we [TS]

02:17:31   move on to talk about that MacBook then the other thought I had is that a lot of [TS]

02:17:36   the complaints that i've seen [TS]

02:17:38   with regard to these little nagging supposed to just work but it doesn't [TS]

02:17:42   just work a lot of it has to do with wireless networking and stuff that [TS]

02:17:49   supposed to happen between two devices like from me in particular airdrop is [TS]

02:17:53   amazing airdrop works absolutely great and I use it all the time like where I'm [TS]

02:17:58   on the phone and I have all I want to link to this room during fireball and [TS]

02:18:01   instead of doing what I used to do it like send it to pin board or so go to my [TS]

02:18:05   Mac I just tear drop it to my Mac as soon as my Mac wakes up and IT boom it's [TS]

02:18:10   there and it's nothing to clean up I don't have to race or let language [TS]

02:18:15   forever in old pinboard bookmark that I really just wanted to Java between the [TS]

02:18:20   two is great but I've heard from people who say airdrop never works but anyway [TS]

02:18:26   what gives me pause is that a lot of these things are these little nagging [TS]

02:18:30   two things that are supposed to talk to each other over Bluetooth or WiFi or [TS]

02:18:34   whatever don't really quite work the way they're supposed to [TS]

02:18:38   is that is the entire description of Apple watch right like the sort of [TS]

02:18:44   things that don't just work are the only things up a watch exists for there's [TS]

02:18:49   nothing else there is other than telling time there's nothing else that thing [TS]

02:18:52   does other than [TS]

02:18:53   then these little Wireless interactions sort of dancing all day long with other [TS]

02:19:00   devices even though earlier like you can't even sync Apple watch with a cable [TS]

02:19:06   no like there's no ports on it you can only charge everything so I you know [TS]

02:19:14   this too has one thing though the Apple watch it can go either way I think you [TS]

02:19:20   can look at it from one side you could say well this is gonna be a brand-new [TS]

02:19:24   1.0 of everything and it's gonna be potentially a huge drain and engineering [TS]

02:19:30   resources at Apple and focus from Apple which could bode very poorly for their [TS]

02:19:34   quality going forward or you can look at it as maybe the Apple bought will take [TS]

02:19:40   some of the marketing burden for a while and let them be a little more boring [TS]

02:19:44   with the with iOS and OS 10 and poor enormous resources into things like [TS]

02:19:49   getting the Bluecoat Bluetooth stack in really tip-top shape right like so I [TS]

02:19:56   think this could this this is a wildcard I I think the watch I don't think I mean [TS]

02:20:01   I could be wrong I don't think the watch is going to require a massive amount of [TS]

02:20:07   engineering software engineering it simply can't do that much at the [TS]

02:20:11   hardware is very simple you know it you know [TS]

02:20:14   relative to the two other things iOS does for instance all the things Mac OS [TS]

02:20:18   10 does I don't think it's going to require massive engineering resources to [TS]

02:20:22   to get it through its first couple of years again that could be totally wrong [TS]

02:20:27   I don't know but just as a relative thing I think it's probably a much [TS]

02:20:31   smaller project but it will end and i also dont know how welcome to sell you [TS]

02:20:36   know it it could end up being you know just like new iPods basically I could [TS]

02:20:41   just be like it could disappoint a lot of analysts could disappoint Apple it [TS]

02:20:45   could sell you know a few million here there you know but but not set the world [TS]

02:20:50   on fire and not be ubiquitous among a people or it could set them on fire and [TS]

02:20:54   it could sell tremendously and it could like we have no idea how is gonna sell [TS]

02:20:58   you think that that might determine some of its few some of the company's future [TS]

02:21:02   priorities and direction I think the single single I think it's if it [TS]

02:21:05   works as advertised its gonna sell very well and I think the single thing that [TS]

02:21:09   could sink it would be if it comes out next month that our 22 month whenever [TS]

02:21:14   it's was to come out and there's a bunch of little nagging bugs with [TS]

02:21:20   interactivity with your iPhone and you know your text messages are supposed to [TS]

02:21:25   be showing up on your wrist and they don't or it's not supposed to drain your [TS]

02:21:29   battery but when you sync but you know when you have an eye you you know you [TS]

02:21:33   put your Apple watch on and your phone which is typically get you through the [TS]

02:21:37   whole day is in the red by noon that's good that would be a huge problem [TS]

02:21:41   because I it's not that they can't fix those bugs it's that the perception will [TS]

02:21:47   hit while its young that the thing doesn't work like it's supposed to [TS]

02:21:50   and that sort of thing is very very hard to shake oh yeah I mean if becomes part [TS]

02:21:55   of people's texts superstitions to like oh you better like only turn on [TS]

02:21:59   Bluetooth you're doing the washing turn on your phone to save your battery like [TS]

02:22:02   yeah stuff starts getting into like the the culture as as common wisdom and you [TS]

02:22:06   know it could it could become the next could all your apps thing where it [TS]

02:22:09   that's harmful that's why I wrote when I linked to your thing that it's the [TS]

02:22:14   perception like to me the biggest problem with this trend and the [TS]

02:22:17   resignation that your post is that it's by Apple leaving these things you know [TS]

02:22:24   like as you put it you know [TS]

02:22:26   leaving some ground at the functional leaving some of the area to function on [TS]

02:22:31   high ground whatever you now have best title ever although I do I i disagree [TS]

02:22:37   with your analysis that you have to lose the high ground to someone else I think [TS]

02:22:41   you can lose like what the moral high ground you can lose the moral high [TS]

02:22:45   ground without someone else becoming better than you at it you can just [TS]

02:22:49   become worse a day or so yeah I know what you mean it's not quite it's not [TS]

02:22:56   quite fair that I said it you have to lose it to him I do think it's an [TS]

02:22:59   important point I worry though that the fact that I thought that way [TS]

02:23:04   occurred to me later three thinking that it could be a worrisome sign that if [TS]

02:23:09   Apple people is that Apple see it the same way will you lose it to that you're [TS]

02:23:13   blind to a problem [TS]

02:23:14   Brian what I did see though right away is that it did that to me is already a [TS]

02:23:19   problem and is the fact that so many people seem to agree with you is a [TS]

02:23:24   problem and it's the perception because it doesn't matter whether we're [TS]

02:23:29   over-reacting most people our age if it if that becomes the perception it's hard [TS]

02:23:34   for Apple to shake that they can fix the bugs they can significantly improve the [TS]

02:23:39   quality of their platforms across the board and people won't notice because [TS]

02:23:43   there's this perception that the stuff doesn't work right and and there's a lot [TS]

02:23:48   of reasons why the perception is reasonable if if you look at the various [TS]

02:23:53   issues people have had applying iOS updates over the last couple of years if [TS]

02:23:58   you look at how I was a bit have performed an old hardware of the last [TS]

02:24:01   couple years a lot of people are understandably wary they've gotten [TS]

02:24:05   burned before and and they like now they're like oh I don't want to update [TS]

02:24:09   because I heard a Brooks people's phones or broke my phone or my family slow the [TS]

02:24:15   one that they pushed it was bad because there's always gonna be bugs and there's [TS]

02:24:17   always going to be there's always going to be weird you know who knows I got [TS]

02:24:21   freakin ion from outer space heater phone the wrong way and corrupts some [TS]

02:24:26   part of the OS you know and have something in the flash memory gets [TS]

02:24:29   corrupted in a software update bricks your phone and doesn't break your wife's [TS]

02:24:36   phone [TS]

02:24:36   well you know one in a one in 10,000 get pricked by an update all those sort of [TS]

02:24:41   bugs happen they suck but they happened you can't say you can never do that but [TS]

02:24:45   you i think it's fair to say you can never push out an over the air update [TS]

02:24:48   their breaks every phone that takes it like that just is that was just an [TS]

02:24:52   inexcusable slip and creates again this perception that when you see it when [TS]

02:24:58   your phone tells you hey there's a new iOS you should not be worried you [TS]

02:25:02   shouldn't think are gone [TS]

02:25:04   you know I know some people who don't you know you just keep that red badge on [TS]

02:25:08   you know the settings up because they don't want to install it I am I'm also [TS]

02:25:13   restoring IOS 6 because when I was 17 matches on the news about the motion [TS]

02:25:18   sickness and she got scared and she refused to install a seven-year never [TS]

02:25:21   even seen it right so she's just got a red badge honors last two years she'll [TS]

02:25:26   get it gets a new phone [TS]

02:25:28   yeah so anyway I think that perception is important and in a related to the [TS]

02:25:37   news and I know it was a very different Apple in the nineties and they were so [TS]

02:25:42   small and you know something like the new appeared to so few people but it was [TS]

02:25:48   mainstream stuff you know that everybody in sight the doonesbury cartoon them [TS]

02:25:53   made fun of it and the simpsons made fun of it too so I mean it was popular [TS]

02:25:57   enough that it was mister simpson eggs it got ads stink on it that the [TS]

02:26:03   handwriting recognition doesn't work so that you could make doonesbury in [TS]

02:26:08   simpson's gags about it it didn't take that long though before the handwriting [TS]

02:26:12   got pretty darn good on you know like the message pad 2000 it was pretty it [TS]

02:26:17   was about as good as you could hope that I 1995 1996 computer could recognize [TS]

02:26:24   your handwriting it was really pretty good nobody really got everybody you'd [TS]

02:26:29   say new dates a goofy terrible handwriting recognition of the most had [TS]

02:26:33   never tried one no but if if Apple watch comes out and in the first year it seems [TS]

02:26:40   like none of the stuff that supposed to do works reliably be hard to shake even [TS]

02:26:46   if they fix it yester like it's really important that it that it does [TS]

02:26:51   everything it supposed to do pretty well and again that sounds like a stupid [TS]

02:26:56   thing to say it as I will everything you should do what it's supposed to do [TS]

02:26:59   pretty well but like with a new product is essential because the first [TS]

02:27:03   impression is so much it informs you know a decade of what you're gonna think [TS]

02:27:09   of [TS]

02:27:11   the first iPhone it was so important that it really was an amazing device I [TS]

02:27:16   really couldn't be a better device and then and there is a substantial number [TS]

02:27:20   of people both just who can't wait for Apple to fail so they can talk about it [TS]

02:27:26   makes fun of it and and pointed out and left and also a lot of people who are [TS]

02:27:30   going to be looking for a reason [TS]

02:27:32   are going to be looking for a reason for Apple not just to fail somehow yes [TS]

02:27:36   waiting for Apple to fail and is also going to be a lot of people out there [TS]

02:27:40   who are looking for reasons why they don't need to care about the epilogue [TS]

02:27:44   still looking for an excuse not to buy it [TS]

02:27:46   they're looking for a way to a reason to rule out in their in their head as [TS]

02:27:50   irrelevant they'll move on and so any animal that is provided to that is going [TS]

02:27:56   to gamble fight like crazy and you know that be very careful not to give much a [TS]

02:28:00   month that you know there's gonna be some kind of gate but everything Apple [TS]

02:28:03   launches now every stupid gate that comes out of the new iPhone like there [TS]

02:28:08   there's gonna be some kind of watch gate and and they have to make sure that it's [TS]

02:28:12   something that's you know reasonably stupid like bent gate and not something [TS]

02:28:17   serious right well imagine if it's a real thing like if bengay got as much [TS]

02:28:23   publicity as it did it was mostly nonsense and antennagate got the [TS]

02:28:28   enormous boobs and was in the long run mostly nonsense imagine a real problem [TS]

02:28:36   you know you know you're supposed to be able to hold the button and dictate your [TS]

02:28:41   you know texts to your watch and in defense did you just get a spinner that [TS]

02:28:46   spins and spins in spending in ever greater tax that's a problem right and [TS]

02:28:51   so like these quality things are extremely [TS]

02:28:54   you know this is like i've been critical of of their developer policies recently [TS]

02:28:58   I've said is like this is strategically a very bad time to have problems in this [TS]

02:29:03   area because the washes coming out and and and when the watch is coming out you [TS]

02:29:08   need the quality of everything that's that's powering it on the phone side [TS]

02:29:12   they all every not supplying it with the data that we have easily you the quality [TS]

02:29:16   of that to be tip top that with the watch can at least focus on its only [TS]

02:29:20   those teams can rely on that and then the watch can have the solid foundation [TS]

02:29:24   it and you also need developers who are empowered and willing and happy to be [TS]

02:29:31   developing apps for this platform and that they are going to push the [TS]

02:29:34   boundaries I'm a cool apps for it so two things that mark fuhrman reported on the [TS]

02:29:40   same day this week but he reported first about that this showing mock-ups of it [TS]

02:29:45   12 inch MacBook Air but he also said the date was planning for a March release [TS]

02:29:51   date of Apple watch that surprised me a little if it's true that sounded late to [TS]

02:29:56   me I really I thought that sounded early I really expected late April or May [TS]

02:30:01   maybe I don't know you know we I think we heard rumblings a couple of weeks ago [TS]

02:30:05   that it would be like February but it doesn't matter I mean it will come out [TS]

02:30:09   when I would rather have a come out when it's when it's better than come out when [TS]

02:30:14   is not quite ready so that's why it doesn't matter I guess you know i i i [TS]

02:30:20   guess its just the pessimism me they say early 2015 I hear before June you see [TS]

02:30:25   you here may 31st right whereas I guess the more honest way of looking at it as [TS]

02:30:31   early as first quarter I don't know maybe it well I'm a little surprised by [TS]

02:30:35   that it also makes me wonder whether I should be on my feet for an Apple event [TS]

02:30:42   you know sooner rather than later i mean i think an Apple event is is fair game [TS]

02:30:48   anytime i mean i i wouldn't expected like next week but I would you know if [TS]

02:30:53   it if there was an event in February with availability of couple of weeks [TS]

02:30:57   later that wouldn't surprise me [TS]

02:30:59   so government other stories as blockbuster 12 inch MacBook Air with one [TS]

02:31:06   port with one port which is so crazy that I think it's probably true but that [TS]

02:31:14   doesn't make it right and I i thot snows reaction was perfect for Yves just like [TS]

02:31:21   that [TS]

02:31:22   well okay yeah it's like if you would have if I don't remember if the first [TS]

02:31:29   MacBook Air had any rumors lead I don't think it did it was it was a total [TS]

02:31:33   surprise as I recall I recall it being like a holy shit I cannot believe it [TS]

02:31:37   right exactly I think you're right so anyway and I think the slogan I think I [TS]

02:31:41   think it was a WBC I just remember there's something I said or something in [TS]

02:31:45   the air [TS]

02:31:45   yeah and so like I like it we would have heard rumors about that beforehand and [TS]

02:31:52   we would have heard crazy things like is that what that was all so it was that [TS]

02:31:55   the first one that didn't have an optical drive [TS]

02:31:57   yeah I think it was launched the external and with it so everybody among [TS]

02:32:02   the many [TS]

02:32:03   how can they do this impossible it's gonna ship thing with either install the [TS]

02:32:06   OS right so it's so if they ship this 3.0 pound right laptop at the time when [TS]

02:32:12   everything else was 5.5 pounds they ship is 3.0 pound laptop that fit and mailing [TS]

02:32:17   envelope and was super thin and had this like sharp edge in the front and had no [TS]

02:32:23   optical drive and sometimes no hard drive one USB port [TS]

02:32:29   like it was it was so it it was so much smaller they had to make a separate [TS]

02:32:33   power adapter for the even the power adapter with smaller even the plug on [TS]

02:32:37   the end of it was different shape to fit the beveled edge you had this door the [TS]

02:32:41   portfolio from the door i mean they were so much about it that if you would have [TS]

02:32:45   heard it ahead of time and even when it come out every was like thats crazy it [TS]

02:32:50   was January 2008 there was a Macworld Expo there so it was a year and the year [TS]

02:32:56   after the iPhone introduction of Macworld it was it was a big another big [TS]

02:33:00   introduction of mackerel you have to watch that and try to gauge their [TS]

02:33:04   reaction is like and I actually have one of those David @ tumblr got me one of [TS]

02:33:08   those a bonus as I mentioned I wanted to laptop and was very nice and it was [TS]

02:33:14   ungodly slow because I had a hard drive models who was like it was 1.8 iPod hard [TS]

02:33:22   drive and there is the SSD option was $1,000 more and 64 gigs or you can get [TS]

02:33:29   the iPod hard drive over 80 gig shoes when I got my membership we got Shipley [TS]

02:33:33   got the SST version and was like I know it sounds crazy but it's a great [TS]

02:33:37   development [TS]

02:33:38   because SSDs are so great for development because you're dealing with [TS]

02:33:42   you know hundreds of tiny little files yet and in 2008 when the thing came out [TS]

02:33:46   that these were extremely rare that it was one of the first computers to even [TS]

02:33:50   offered as an option I don't think it was the first but it was one of the [TS]

02:33:54   first and and so that machine when it came out had all these crazy limitations [TS]

02:34:00   and a lot of flaws I mean like it like the CPU GPU CPU on a lot of them with [TS]

02:34:06   overheated throttle so he couldn't watch youtube videos like you you you couldn't [TS]

02:34:11   play flash video for more than a few seconds before dropping frames to the [TS]

02:34:15   CPU overheating enthralling I actually on my ran under clock utility that would [TS]

02:34:20   under clock and wonderful the chip to keep it running cooler that way it could [TS]

02:34:24   sustain its its peak usage 44 enough time to to play videos [TS]

02:34:29   wow but like it was it was a crazy machine it was way ahead of its time and [TS]

02:34:35   in many ways that was a bad thing I made it the performance was dismal it was [TS]

02:34:41   extremely inconvenient to move files to it because it only had it had 11 G or I [TS]

02:34:48   think it was the draft and wireless wireless was still a lot slower back [TS]

02:34:53   then and it only has a single USB 2.0 port no firewire don't Thunderbolt USB [TS]

02:35:00   to and you could like you could send files to it over wireless would take [TS]

02:35:04   forever or you can get the wired Ethernet after the USB one that was only [TS]

02:35:09   10 100 and ran over USB to annually to the heart of protocol and transferring [TS]

02:35:15   files to just take hours if you want to put it looks like moves on to go on a [TS]

02:35:19   big trip or something it would just take out it was unbearable used in many [TS]

02:35:24   contexts but what was so new about it being so incredibly thin and light [TS]

02:35:30   mostly lightest in this was kind of a nice bonus but it was mostly the late [TS]

02:35:35   being so radically much smaller everything else [TS]

02:35:38   that was so good that this machine was quite compelling for a lot of people it [TS]

02:35:44   was not good enough to be your only computer for most people in some people [TS]

02:35:48   put a lot of it was going to be only one right because it only had 64 gigs of [TS]

02:35:54   storage or a TV ad the beautifully slow one so you know it at a time when you [TS]

02:36:00   add a lot less cloud storage yeah yeah you like you had to keep a lot more you [TS]

02:36:05   had to keep everything you had locally there was there was no such thing as [TS]

02:36:09   like I i'm gonna keep everything I have on Dropbox folder or Amanda keep [TS]

02:36:13   everything on you know that I don't think I to match was out you know it was [TS]

02:36:17   it was a much worse time to have very limited stuff and so but it but you know [TS]

02:36:24   people into work and it wasn't it wasn't overall a great machine but it was [TS]

02:36:28   really compelling in a few key areas so now bring it forward and and in 2010 [TS]

02:36:34   amid the better MacBook Airs and SSDs are getting bigger and cheaper and they [TS]

02:36:38   went all SSD and then the 2010 and forward MacBook Airs are far better [TS]

02:36:42   machines but an elegantly pointed out on [TS]

02:36:48   I don't even think it's I don't think there's any argument that for most [TS]

02:36:52   people who is the most popular Mac Apple sells and for most people it's their [TS]

02:36:56   only Mac yeah I mean if if you if someone comes to me and says what should [TS]

02:37:01   I buy and the end they don't give me any other information if if if they if I [TS]

02:37:05   need to have a no questions asked [TS]

02:37:07   answer to that the answer is a 13 inch MacBook Air like that's it that's the [TS]

02:37:11   answer that are you up to do you said something about the connected yes they [TS]

02:37:15   mention this on this week they were saying pointing out how the MacBook Air [TS]

02:37:20   used to be this high end it is turning out it was 1800 or $600 it was priced [TS]

02:37:28   above the other above the 13 inch MacBook yep and it was it was a premium [TS]

02:37:33   product to be slower and smaller everything was so much more portable it [TS]

02:37:39   was like getting a little convertible coupe exactly it perfect perfect analogy [TS]

02:37:43   and so yeah it probably shouldn't be your family sedan but but but you know [TS]

02:37:48   it is a fun like little you know little portable [TS]

02:37:51   and and so like the original MacBook Air was this premium thing that said above [TS]

02:37:56   the rest of the line relative to its size imagine for like business travelers [TS]

02:38:01   who do you know do a lot of typing on you know coach seats and write a plane [TS]

02:38:05   it was you know I hate to say it it's such a cliche is a game-changer yeah I [TS]

02:38:09   mean an end for those of the got the SSD I think it was like $3,400 I was raised [TS]

02:38:15   here but you know so so it was just this premium awesome sports coupe kind of [TS]

02:38:21   thing since then as I pointed out on unconnected it has actually become the [TS]

02:38:26   bottom of the line like it is filtered down now like there is no regular [TS]

02:38:30   MacBook anymore or there's that there's that one model at over the they buried [TS]

02:38:34   on the site but for the most part like the bottom of the Mac line is the [TS]

02:38:38   MacBook Air and so that this if you think about this crazy new one port [TS]

02:38:43   rumor that the government had with a 12 inch being the slick creating new [TS]

02:38:46   premium thing if you think about that not as a replacement to the 11 inch [TS]

02:38:52   MacBook Air that exists today but if you think about it in more the style of the [TS]

02:38:56   original was relative to its siblings in the lineup this kind of mid-range this [TS]

02:39:02   mid-priced thing probably you know $1,500 range type thing or maybe a [TS]

02:39:08   little more we'll see how it speaks out but you know I think about it like not [TS]

02:39:12   the low in the lineup but a mid range of the lineup that in some ways more [TS]

02:39:16   limited and worse than the MacBook Airs that we know today possibly by by having [TS]

02:39:21   this one port or by if it uses any of these new Intel Broadwell a lot slower a [TS]

02:39:27   little be roughly iPad speed which has not slowed by you know absolute terms [TS]

02:39:32   for the most part but relative to other CPU that's you know it's not going to be [TS]

02:39:36   in the same place it always moment when a next-generation Sheena's lower than [TS]

02:39:43   what games before exec dinner might be good reasons for it but it still is not [TS]

02:39:48   the way the industry works right and the first medicare was it was a big example [TS]

02:39:52   that in the end it got trash initially member when Mack Road first review today [TS]

02:39:56   I think it was Jason who voted when they first few they were like this is the [TS]

02:39:59   slowest Mac we've tested in a while it was it was a close one the whole lineup [TS]

02:40:04   at the time [TS]

02:40:04   but anyway if we think about it in that context as maybe it's something like [TS]

02:40:09   that I think that leaves room for it to suck in a few is that leaves room for to [TS]

02:40:15   be limited in a few ways for to say this is gonna be a next premium thing that's [TS]

02:40:21   gonna extremely prioritize certain physical factors in exchange for extreme [TS]

02:40:28   something extreme portability maybe she better life probably not I'm not getting [TS]

02:40:32   better I was gonna be mediocre on it but you know it's going to prioritize and [TS]

02:40:38   lightness and size it seems if the example above all else including battery [TS]

02:40:43   life is gonna make your existing MacBook Air Field exactly the same way the [TS]

02:40:47   original MacBook Air made even the 13 inch MacBook feel just like a like a [TS]

02:40:52   break like it you know it if they can pull that off its gonna be really [TS]

02:40:56   interesting I I do have a slight concern in this area that I i do think you know [TS]

02:41:05   you certainly have to some degree you have diminishing returns here when when [TS]

02:41:10   the original MacBook Air came out it was like half the weight or close to it [TS]

02:41:14   of of the 13 inch MacBook at the time how how much lighter can get while still [TS]

02:41:21   having a keyboard screen a battery of some kind a an aluminum case around the [TS]

02:41:27   whole thing like I don't think they're going to be able to nail half the weight [TS]

02:41:31   like I don't think it probably can't go that low and we're already talking these [TS]

02:41:35   are already very thin like computers as they are today so to make it even then [TS]

02:41:39   even lighter or something that is not hand-held like it matters more in an [TS]

02:41:44   iPad and iPhone is your its handheld for some of the time of death spiral at most [TS]

02:41:48   of the time are treatable the wait is it matters to a point but like if the if [TS]

02:41:54   the computer goes from and what the current 11 is willing to point to 2.5 [TS]

02:41:59   something like that sounds bad [TS]

02:42:01   remembering what they are it's like I know what if I know what it feels like I [TS]

02:42:05   don't know what the number if it goes from 2.5 pounds to 1.8 pounds or Euros [TS]

02:42:11   from 2.2 to 1.5 like that's a big difference on papers big percentage [TS]

02:42:15   difference but like your whole bag weighs like 15 pounds even like a [TS]

02:42:21   backpack empty weighs more than that usually and so you might not even notice [TS]

02:42:27   the weight difference so I do worry they might be prioritizing then this and and [TS]

02:42:34   extreme lightness a little bit too much in this case if it me if it'll come at [TS]

02:42:39   the expense of battery life because I think this is the kind of machine that [TS]

02:42:45   the battery life on the current MacBook Airs is good it's not it doesn't it [TS]

02:42:50   isn't to use a term that used to be a very urban is now a negative things to [TS]

02:42:56   Apple it isn't blow away but it's good they're good [TS]

02:43:01   like you know when they came out they were impressive but you know time is [TS]

02:43:04   moved on that's now that's on the baseline yeah all modern MacBooks have [TS]

02:43:08   amazing battery life compared to the old days where it was dark at like three to [TS]

02:43:12   four hours exactly [TS]

02:43:14   active battery no matter what no matter which one you bought no matter what you [TS]

02:43:17   did you know turn the screen dimness down you know three or four hours is [TS]

02:43:24   about what you could get it will lose about an hour per year of age to be [TS]

02:43:27   pretty quickly I just as many as a coaster yeah I just always knew you [TS]

02:43:32   could never really go coast-to-coast even with numerous exactly you know you [TS]

02:43:37   kind of you know if your gonna work on an airplane flew to San Francisco [TS]

02:43:40   funnies Coast get work done because you're not gonna you know it's gonna die [TS]

02:43:44   with an hour to go exactly and like today if you're using a laptop if you're [TS]

02:43:49   doing like you know medium medium listing on it throughout the day it can [TS]

02:43:55   almost but generally not run all day on battery like a sailor you know oh you [TS]

02:44:01   have all day vote early vote even though you're doing with it and if and if you [TS]

02:44:04   leave your house with a solid charge you can watch movies on the whole flight no [TS]

02:44:08   problem right [TS]

02:44:10   but the question is like you know if you have a 40 minute layover somewhere do [TS]

02:44:15   you have to plug it in or is it just kind of optional whether you plug it in [TS]

02:44:19   anyway so I think they are using this this super low power you know families [TS]

02:44:26   Broadwell chip that uses I forget with a modest on it but it's very low [TS]

02:44:30   temperatures something that they could get if if they put in a similar size [TS]

02:44:37   battery to the current MacBook Airs that could be a very substantial battery life [TS]

02:44:40   but they might instead choose to just keep keep roughly you know what's 1160 [TS]

02:44:47   like roughly like five our life something like that and it really use [TS]

02:44:50   some would say more than that I think so I don't know whatever his mind although [TS]

02:44:55   it's hard to say but I'm pretty good whatever it is like the 11 is worse than [TS]

02:44:59   13 bye bye preview margin of thirteen says a much bigger battery but it [TS]

02:45:05   wouldn't surprise me at all given what they've done with iOS devices with it [TS]

02:45:08   with the with the iPhone 6 and with the iPad air to enter one I wonder how much [TS]

02:45:14   if again but if it's true that really only as this one port I wonder how much [TS]

02:45:20   that is about cost and how much it is about using whatever space is left for [TS]

02:45:26   battery [TS]

02:45:27   you know that it's not so much that it would cost too much to add a second USB [TS]

02:45:31   port but that it's really really really intensive deceives base [TS]

02:45:37   I would guess it's about two things neither of which are very good answers I [TS]

02:45:41   would get pissed about symmetry having one port on each side and about us that [TS]

02:45:47   if Germans scoop is correct then it still retains the wedge teardrop shape [TS]

02:45:52   so it still is thicker at the back then it is the front end and if his likeness [TS]

02:45:58   claims are accurate then there actually is not much room for more than the part [TS]

02:46:03   that has thickness wise and also I would not I would not discount the value of [TS]

02:46:08   symmetry I think symmetry is the reason why on the iPhone 6 in six-plus yd sleep [TS]

02:46:13   wake button is directly across from the volume up button even though it makes it [TS]

02:46:17   way harder to hit just one of them and it's the same size exactly so I would [TS]

02:46:24   definitely not discount that as as a possible reason why would only be one [TS]

02:46:27   port also just you know electrically like if a computer has a USB port [TS]

02:46:32   firewire port those specs each demand the port be able to supply at least X [TS]

02:46:38   amps of current through it you know that most supply device of power so the more [TS]

02:46:43   ports it has on it [TS]

02:46:44   the higher the total power output for the computer has to be able to to have [TS]

02:46:49   capacity for somebody on Twitter pointed out so sorry I forgot your name but that [TS]

02:46:54   if it had to even just two USB ports and they were both USBC and it might have to [TS]

02:47:00   be USBC cuz I think I think the devices too thin to have traditionally USB port [TS]

02:47:04   yeah I think the minimal size of a USB 3 port is thick enough that it would be a [TS]

02:47:11   gating factor to make the overall devices done so it has to be the new USB [TS]

02:47:15   but if it at two and you can do and they're going to use it for supplying [TS]

02:47:20   power to the machine you couldn't risk having to power adapter is plugged in at [TS]

02:47:25   the same time that I don't know if it's true or not that it would you know like [TS]

02:47:29   break the machine or something and conversely how do you tell people you [TS]

02:47:34   can use this one from right and this one which is the same port it's exactly the [TS]

02:47:40   same size it can take every every other thing you can plug in the other one but [TS]

02:47:44   that won't take a charger right in the PC world they were just color one of [TS]

02:47:47   them like blue or something and they all just plug in the blue one [TS]

02:47:50   but they won't do it right and it would just lead to confusion because of maybe [TS]

02:47:54   you're running on battery power and you've got a mouse plugged in one and a [TS]

02:47:57   hard-driving the other but now you need powers who you think will unplug the [TS]

02:48:00   mouse oh but I plug the mouse and and the hard drive a chicken amount because [TS]

02:48:06   I'm still copying files to it is in the power one it doesn't it doesn't [TS]

02:48:09   you know that's the kind of elegant solution Apple's very unlikely to do [TS]

02:48:13   that actually makes some sense that if you're going to use USB for power and [TS]

02:48:17   you can only have power plugged into one port therefore you can only have one [TS]

02:48:20   point exactly why I would expect I'm guessing like the more I think about it [TS]

02:48:29   the one port thing actually sounds +1 the more I learn about usb3 see the [TS]

02:48:34   these new seaports are are extremely versatile and and I don't know that the [TS]

02:48:38   extreme details yet but they like they designed the specs of the port can carry [TS]

02:48:43   power seemingly in either direction like that you can have a computer that powers [TS]

02:48:49   the monitor and drugs displays you can also read display signals over it you [TS]

02:48:54   can write high bandwidth buses over it and everything it's it's crazy how much [TS]

02:48:58   you can do I'm we'll see how our general practice but like it it's designed such [TS]

02:49:03   that you could have just this one cable running from a monitor into a PC and [TS]

02:49:09   have the PC both power the monitor Angeles place over the table and crazy [TS]

02:49:15   you know and in terms of like skating to where the puck is going which is what [TS]

02:49:18   the map book era was at its beginning so that the original MacBook has said no [TS]

02:49:23   optical drives now this one says no more St cards and no USB port extra USB port [TS]

02:49:31   where you can plug one end well guess what I think St cards are going the way [TS]

02:49:36   of the dodo and that your photos are going to travel over the air between [TS]

02:49:40   devices right and of course we're not there yet if you're the more serious [TS]

02:49:44   photographer you are you know the less doable that is but more and more regular [TS]

02:49:49   people are shooting all of their photos with their phones and iPads and you know [TS]

02:49:55   in the Apple universe will therefore be using iCloud photo sync and that's [TS]

02:49:59   higher photos will get to your Mac and a lot of consumer cameras have wifi now [TS]

02:50:04   and you can transfer photos out right so I think I I think you're right it this [TS]

02:50:13   this computer again if this is real but it seems increasingly possible if this [TS]

02:50:19   was real I think this this is a forward-looking computer aggressively so [TS]

02:50:23   just like the first area said they couldn't go you know basically pointless [TS]

02:50:29   they couldn't go pointless on the whole lineup yet but they can have one weird [TS]

02:50:34   outlier that is really good and some other way mostly fitness and weight they [TS]

02:50:39   could have is one crazy outlier that is awesome at this at this link one aspect [TS]

02:50:44   of itself and gives up a lot to get there I think it's true too and lets you [TS]

02:50:50   know government's report and I believe it I mean could be details are off but I [TS]

02:50:56   mostly believe it but he seems very sure about it and I think he attributed the [TS]

02:51:00   source to someone with an Apple who's used one or at least used the current [TS]

02:51:04   prototype and then the source told him everything about it and then he gave [TS]

02:51:08   that to an artist who made those renderings so you know there's some [TS]

02:51:13   passes down the alleyway you know stuff that was probably not quite right in [TS]

02:51:19   terms of you know the degree of tapering or some stuff like that but it wasn't [TS]

02:51:24   determine who said anything about what chip isn't it [TS]

02:51:26   you know whether it's this new chip or anything like that it government report [TS]

02:51:30   was just what the then looks like right and we don't like Intel did just really [TS]

02:51:35   is a broad well serious chip that is family so they can run families that it [TS]

02:51:38   just uses it uses so little power of government say that it's fanless no I [TS]

02:51:44   think everyone is guessing that is probably fail as I don't think he [TS]

02:51:48   actually said it is and you know that the way CPU cooling works you can like [TS]

02:51:53   you know all the current networks have fans most of the time most people won't [TS]

02:51:58   hear them especially the newer ones are even better [TS]

02:52:00   there even quieter but the the retina series but you can like you can have [TS]

02:52:07   something that's totally families like an iPad and have it have a base leaders [TS]

02:52:10   use the shower see as a giant heatsink and you know just basically radiate here [TS]

02:52:16   you know through contacts like radiate heat into the exterior shell or some [TS]

02:52:20   interior thing that took to the shell eventually if you have a little heat [TS]

02:52:25   sink and you have any air moving it at all even even if you have the slowest [TS]

02:52:31   quietest fan that most people don't even realize they're like the original Apple [TS]

02:52:35   TV had a family owned even know that even if you have the tiniest little fan [TS]

02:52:40   in there blowing the slowest income possibly girl barely moving in the air [TS]

02:52:45   over it [TS]

02:52:46   that cools way better than any kind of passive cooling the slightest bit of air [TS]

02:52:51   movement is substantially better and you can anticipate a lot more heat that way [TS]

02:52:56   so the world's tiniest violin playing the world's tiniest fan blowing the [TS]

02:53:03   world's smallest amount of air yeah it makes a huge difference and and they [TS]

02:53:08   give you a much higher thermal budget and modern processors are pretty much [TS]

02:53:11   all limited by their thermal budget like their their performance is gated by that [TS]

02:53:16   factor so they don't have to use a family's chip in this if they if they [TS]

02:53:20   don't want to they still could if they wanted to I think they can fit a fan in [TS]

02:53:25   there I think they like well if the service has a fan surface pro doesn't [TS]

02:53:31   yet really thin right that's certainly thinner than I think it's quite sure if [TS]

02:53:39   it is then is this MacBook is because the surface than this doesn't have it [TS]

02:53:43   has ports somewhere so it probably isn't the same but firmly in the ballpark and [TS]

02:53:49   I think they could put a fan if they want to they could be using a CPU that [TS]

02:53:55   debt has that is like the same class as you just in medicare CPUs of like that [TS]

02:54:00   that classic performance [TS]

02:54:02   those are government report does say above the keyboard are for redesigned [TS]

02:54:06   speaker grills that actually double as ventilation holes for the fanless device [TS]

02:54:10   to keep cool so government says it fam [TS]

02:54:12   but we shall see I think you're right I'm with you and I i think that these [TS]

02:54:21   verge guys are just miss reading the whole thing that makes there's they're [TS]

02:54:27   saying that it's like I love when device that will compete with Chromebooks not a [TS]

02:54:32   chance I think it's going to be more expensive than I think therefore it just [TS]

02:54:37   like when they introduced the retina MacBook Pros and they kept on retina [TS]

02:54:40   ones around to anchor the low end of the pricing tier I mean you can still buy [TS]

02:54:46   non retina MacBook Pros and I think they started I think they're only like 10,000 [TS]

02:54:51   bucks and can get I got 13 I think there's one there's like one buried in a [TS]

02:54:56   story like an eleven hundred bucks a dimension that I could also yes so I [TS]

02:54:59   think this will be more expensive than the current starting price for even the [TS]

02:55:03   13 inch MacBook Pro and I don't they'll be much more I think it probably start [TS]

02:55:08   at like I don't know 1300 bucks 1400 bucks maybe and they'll keep I don't [TS]

02:55:15   have to keep both the 11 and 13 but they'll keep at least 13 around $8.99 or [TS]

02:55:22   maybe even drop it to $7.99 for the foreseeable future [TS]

02:55:28   I do think it would be kind of weird if they had 11 12 and 13 on sale the same [TS]

02:55:32   time just seems like to me that seems a little unhappily seems like to me like [TS]

02:55:37   maybe the eleven you know what's the point of the 11 is it to be eleven [TS]

02:55:41   inches or is it to be this even you know the Super smallest and lightest well I [TS]

02:55:46   think there's 12 inch which seems to have a footprint mostly like the 11 and [TS]

02:55:51   with the wise is apparently the same width as the 11 and has a bigger screen [TS]

02:55:55   has a smaller bezel I'd say there's no reason for the 11 do exist [TS]

02:55:59   11 has such a wide bezel it really has it has it does not make good use of its [TS]

02:56:04   size for the screen the you know the keyboard which reduced the size the body [TS]

02:56:07   but like the screen like you look at the only man I wish that does it was there [TS]

02:56:10   on the screen is bigger I'm looking at it right now and it just looks [TS]

02:56:13   ridiculous about it now looks outdated looks like the laptops from you know I [TS]

02:56:17   was in college and they you know tiny little thing in the middle of a huge [TS]

02:56:23   bezel that they didn't even come close to taking up the full size of the [TS]

02:56:28   display panel yeah exactly yeah I'm guessing I'm guessing this thing is real [TS]

02:56:35   and yes it comes out in the next couple of months ago soon not not June I'm [TS]

02:56:39   getting this comes out like this winter [TS]

02:56:42   possibly announce that the same event is the Apple watch release date I don't [TS]

02:56:46   know and possibly the iPad maxi I don't see I'm still not entirely convinced [TS]

02:56:52   that's a real thing or the or the imminent rather I don't know we'll see [TS]

02:56:56   what happens a lot of people are actually a lot of people and I think [TS]

02:56:59   it's just thinking this through people thinking that well you know remember the [TS]

02:57:03   old jobs trick where there is the internet communicator phone and a [TS]

02:57:06   widescreen video iPad you know tonight three products that one product right [TS]

02:57:11   well there is a 12 inch MacBook and a 12 inch iPad and MacBook and manage guess [TS]

02:57:17   what is one device and an iPod and has a keyboard and it's like no no I [TS]

02:57:21   definitely not like and I even said like I haven't tweeted yesterday like I've [TS]

02:57:26   I've long suspected that that the rumors are for one device but I meant that in [TS]

02:57:31   the sense that like people are misinterpreting the room yeah yeah that [TS]

02:57:34   this is a combined iPad and MacBook like then write that Apple's out and Asia [TS]

02:57:39   sourcing these 12 inch right rail in a way that must be for a bigger iPad but [TS]

02:57:45   no maybe it's also just for us my macbook but I i've a few people have [TS]

02:57:50   told me that they have solid information from sources but a lot of this it really [TS]

02:57:54   is different devices that are really separate so find doesn't matter but i i [TS]

02:57:59   i can't possibly be less excited about about 12 inch iPad [TS]

02:58:03   know if that's what it is with your YouTube once but he also wants like pro [TS]

02:58:08   OS features to be added to make it better to be for multitasking in pro [TS]

02:58:13   were gonna I just I don't see a good way for that to be blunt iOS I does it are [TS]

02:58:19   going to try to make they might try I don't know but i i think i I think these [TS]

02:58:24   the MacBook Air and this new you know quote MacBook still for this new to [TS]

02:58:29   everything is going to be called I think that is Apple's answer to pro ultra [TS]

02:58:33   mobile computing like it's the Mac but smaller it's it's not trying to bolt on [TS]

02:58:38   a bunch of pro multitasking power user features onto the iPad I think what our [TS]

02:58:46   government doesn't say most curious enemies he doesn't mention retina [TS]

02:58:49   display doesn't say it has one doesn't say doesn't have one doesn't say which [TS]

02:58:53   to me is crazy I think it has to have arisen because I don't think you can [TS]

02:58:57   introduce new products anymore please Apple can't that aren't like there's [TS]

02:59:02   never going to be an on retina watch the watch starts right everything new is Rep [TS]

02:59:07   yeah i i i think it would have to be right i mean and then I think the name [TS]

02:59:12   is obvious to you just called the MacBook Air with Retina display and you [TS]

02:59:16   know enough to say that it's 12 MacBook Air with Retina display and now it's [TS]

02:59:20   they can use their name which i think has great brand equity and also make it [TS]

02:59:26   very clear that it's the new thing because it's the retina display just [TS]

02:59:30   like the MacBook Pro with Retina Display I think the the the remaining authors in [TS]

02:59:36   terms of personnel so that might come in space crazy kind of exciting yeah and [TS]

02:59:40   gold that was exciting but right now I would definitely buy the the space [TS]

02:59:47   growing if it comes in space craft that would be the first thing that puts a [TS]

02:59:50   tinge of desire in my heart [TS]

02:59:53   yeah I mean I don't like the Mac Pro the news on your Mac Pro that looks awesome [TS]

02:59:59   in person [TS]

02:59:59   in person [TS]

03:00:00   like have is that that is basically a space rigorous I don't think it's [TS]

03:00:03   exactly the same color as the phone number is very close and has the better [TS]

03:00:05   gotta finish its but it it's in in the ballpark it looks so awesome in person [TS]

03:00:10   like you guys feel like a bad as having that on your desk it just looks [TS]

03:00:13   fantastic and I i definitely think the the you know be blasted aluminum look [TS]

03:00:19   that we've had an apple products for my entire time using Apple products I think [TS]

03:00:25   that's there is in many ways a timeless look that will never go out of style [TS]

03:00:29   however it'd be nice to see something a little bit new fresh in that area if [TS]

03:00:33   possible and if it doesn't suck so if they can make a spacecraft versions of [TS]

03:00:37   it I think it would be a nice change of pace though the white version be lighter [TS]

03:00:43   like I don't have a white iPhone Andy here but I'm I'm thinking that the [TS]

03:00:51   upside down white iPhone is a lighter shade of aluminum then a map I don't [TS]

03:00:56   think that's true maybe if I think it would look different of the EU's wait [TS]

03:01:00   for the Bezalel yes that is true [TS]

03:01:04   assuming it has like this is like the current MacBook Airs have the metal [TS]

03:01:07   bezel away the old [TS]

03:01:09   if it if it adopts the like you know Glasgow's edge to edge in the bezel is [TS]

03:01:13   the black surround it could be why you're a spacecraft with the most [TS]

03:01:18   inexplicable thing that germans renderings have and I just don't get [TS]

03:01:23   this is why they have the power key where the Escape key has been since [TS]

03:01:27   forever I hope that's wrong I rely I saw that too I'm like oh that's cool but I [TS]

03:01:33   can't help but think that that's just a mistake you know because it their [TS]

03:01:36   commissioning but then again wouldn't have missed it would be easier you know [TS]

03:01:39   today is using keyboard layout that you've already had [TS]

03:01:43   whitewater innocent I could be more work in Photoshop order to build this to move [TS]

03:01:48   that will cause the end the existing 11 inch pizza just fine [TS]

03:01:51   like it puts it above base rate by definition it would it could go on [TS]

03:01:57   either side right to slide over her keys and put it in the top right where it's [TS]

03:02:01   been forever and it's not so much they want to hit that power keepin it that a [TS]

03:02:04   you do use the Escape key [TS]

03:02:06   and I don't want to put my macbook to sleep when I just reach up there blindly [TS]

03:02:10   and hit the top right [TS]

03:02:11   you know what though I just realized I think we are number here than most [TS]

03:02:15   people hit backspace a heck of alot more often than they had escaped and so the [TS]

03:02:23   explanation may be and then they'll move in on all the keyboards yeah you know [TS]

03:02:28   already like you can't just happened like you have to like hold it down for a [TS]

03:02:31   second [TS]

03:02:31   yeah but you're looking at a keyboard you looking at 11 weeks now tube of [TS]

03:02:37   backspace delete rather sigh I have a microphone that's the first logical [TS]

03:02:40   explanation I've heard about that and that's about that I guess I'm an avid [TS]

03:02:43   that's that's unfortunate that sounds extremely plausible and reasonable even [TS]

03:02:48   though it would suck for people like us somebody on Twitter said that there have [TS]

03:02:52   em user and they can put their can't believe Apple will do that you know [TS]

03:02:57   escapees too important to families and it's like a mini user when I'm on server [TS]

03:03:02   stuff and it also it's also autocomplete in TextMate like well it on a complete [TS]

03:03:07   system wide isn't it [TS]

03:03:09   I don't know if I've is to have only ever try to text me but yet but i i [TS]

03:03:14   think now that I think about the power button being above backspace instead I [TS]

03:03:17   think it's very plausible I never thought of that our screwed [TS]

03:03:22   well let's keep the show short this wrapping up [TS]

03:03:25   euro is very good at keeping the show should I am I am very good in the last [TS]

03:03:30   30 seconds of keeping the show short Marco Arment thank you thank you for the [TS]

03:03:35   time and a lot of good conversation tonight people can find out more at your [TS]

03:03:42   suddenly very popular website Marco dot org [TS]

03:03:45   your twitter is at Marco Arment my goal is to lose as many people as possible [TS]

03:03:51   from my audience by blogging about really burn developer stuff for a while [TS]

03:03:54   and of course we gotta mention ATP anybody I can't I gotta be so much [TS]

03:03:59   overlap but if you're out there and you like it when Marquez on the talk show [TS]

03:04:03   you gotta listen to ATP it's my favorite podcast and I say that completely [TS]

03:04:10   honestly [TS]

03:04:11   ATP is that ATP . FM six characters including the dot says the NFM is pretty [TS]

03:04:20   wide open to the classic 70 bucks here to register so it's pretty easy to still [TS]

03:04:24   get pretty good stuff there and it works you know works with the podcast angle [TS]

03:04:28   yeah exactly so check those three things out and wait for market to burn the [TS]

03:04:35   internet down this week [TS]

03:04:37   all right thank you thank you thank you it was so great i love it now that I [TS]

03:04:44   just given up on keeping shows a reasonable and yeah screw it [TS]