The Talk Show

85: ‘Oh Man, Soccer’, With Paul Kafasis


00:00:00   do you have that too don't you have that Adam I'm making this up that you've got [TS]

00:00:03   your your 2nd toast sticks are further than your but now I was called that [TS]

00:00:07   freaked out when I was little I suppose that means you're going to be [TS]

00:00:11   financially well off when you when you get older I actually look that up years [TS]

00:00:16   ago and I think that's like genetically the more common one so having it not be [TS]

00:00:21   that way as is actually the freeway but it still looks weird to me like you [TS]

00:00:24   don't have a draw for that way you would never drafted that way but I remember [TS]

00:00:29   that the tips of my second and third toes would be just blistered the hell [TS]

00:00:35   and so I would get up earlier would skip breakfast and go to the trainer is [TS]

00:00:41   certainly being a pro athlete as I get it could stand University in [TS]

00:00:45   Pennsylvania and you go to the trainer and there was a real college athletic [TS]

00:00:49   trainer and he would I would like to take razor blades to your blisters doing [TS]

00:00:56   doing right or is that the treatment I i dont I wouldn't recommend doing it [TS]

00:01:05   yourself it seems like it was you know like a fine line between cutting off too [TS]

00:01:09   much of this can into little hurt like hell in the morning and I just feel like [TS]

00:01:13   I can't [TS]

00:01:14   is terrible they can even walk but then after a while just sorta you know just [TS]

00:01:19   get numb to the pain and then you you know play alright never much for summer [TS]

00:01:26   camp we have a playground like a local playground would run high school kids to [TS]

00:01:31   supervise from like nine to noon [TS]

00:01:35   morning and and it'd be like supervised kickball games and box hockey in arts [TS]

00:01:41   and crafts insurance on that I don't think it was it was like you know this [TS]

00:01:47   would be like the very late seventies and early eighties I think it was a [TS]

00:01:51   holdout Ramos smaller simpler America just gonna say it's a simpler time rate [TS]

00:01:55   where where the municipal the city's town I grew up the municipal government [TS]

00:01:59   paid for it somehow it was in the school like you did open up a little hallway in [TS]

00:02:05   school which is next to the playground so the answer is a ping pong table in [TS]

00:02:09   there you play ping pong when it rained and that's where the battle must have [TS]

00:02:13   been because you need at least one right there was a bathroom and it cannot a [TS]

00:02:17   locker locker they'd keep the kick balls in the bases and stuff like that right [TS]

00:02:21   when they open up at night to like 68 at night or something like that they'd be [TS]

00:02:27   closed from noon to six and everybody go to the community pool or whatever but [TS]

00:02:31   nine to noon and 68th Street somehow I guess I guess I don't know why I grew up [TS]

00:02:39   in a housing development so we had a couple dozen kids all around the same [TS]

00:02:45   age that that was we started our own makeshift camp I think I didn't know [TS]

00:02:49   anybody who went to camp camp though I guess that if your parents love you they [TS]

00:02:54   they keep you around it and I think join us as mixed feelings about it seems like [TS]

00:03:00   a nice cam and you know they've got he loves to swim they got pool play games [TS]

00:03:06   and stuff but you know his view is that the inside of our house is sort of like [TS]

00:03:10   camp got WAY better video games [TS]

00:03:13   yeah we've got video games and air conditioning and take a bus to get there [TS]

00:03:18   right [TS]

00:03:20   refrigerator full cold beverages and about it I we gotta get the show on the [TS]

00:03:25   road has there's an exciting soccer matches coming up that I really really [TS]

00:03:29   want to see so is this true [TS]

00:03:31   no of course it's not as though you're not following world hating every minute [TS]

00:03:37   of it because I'm a [TS]

00:03:38   masochist i'm following it did you ever play soccer no I don't like you know Jim [TS]

00:03:43   soccer and I was happy I never even I never went out for any of the teams or [TS]

00:03:47   anything you know I didn't seemed interminable to me and I think playing [TS]

00:03:52   it is way better than watching it and I don't even know about that I don't know [TS]

00:03:57   I just felt so clumsy to me like it just seemed to me like it seems to me like [TS]

00:04:01   basketball and soccer are here sports you know two teams are gone four goals [TS]

00:04:08   there's there's severe limits on how you can touch in advance the ball and it [TS]

00:04:13   seems like to me always seemed to me like basketball is the one where what [TS]

00:04:16   what is it that separate us from the other animals it's our hands were [TS]

00:04:19   purposely not using them in this ones board right well I mean the obvious [TS]

00:04:24   corollary is really hockey though but hockey manages to be way more exciting [TS]

00:04:28   than soccer to me and again you get to use your hands a little these to stick [TS]

00:04:34   that you know Ryan Ryan's think I think Greece is playing today but I god I hate [TS]

00:04:42   every minute of this I'm glad it's only once every four years to root for the [TS]

00:04:46   greeks just said of the Heritage family heritage you know my dad really I never [TS]

00:04:52   cared I you know I was born in America I'm an American but I'm only 50% greeks [TS]

00:05:01   that's pretty Greek but I I don't really trust me you're pretty you're pretty [TS]

00:05:05   good you've seen my forearms you were going there I went there [TS]

00:05:11   what's-his-name Montero's rooting for the Portuguese yeah and he had said he's [TS]

00:05:17   even serious or just traded it really seemed like trolling and I hope it was [TS]

00:05:22   because it was either trolling or he is like the worst sports fan I've ever seen [TS]

00:05:26   worse than you right [TS]

00:05:30   how could you not be room for the Americans well I mean like if he wants [TS]

00:05:33   to root for the Portuguese that's alright but like if you follow his [TS]

00:05:36   Twitter stream during the Portugal USA match it was just [TS]

00:05:40   I mean it was just you wanna throw some through the wall [TS]

00:05:44   yeah I I kind of got the feeling he was just trying to complain about the rest I [TS]

00:05:51   don't think we're in the USA is favored at all I don't think I think it was a [TS]

00:05:54   well refereed matches any and like on on Dempsey's goal he was he kept calling on [TS]

00:05:58   all sides and then meanwhile the announcers are not well isn't it wasn't [TS]

00:06:03   as if there was any question and also the only question one thing in the [TS]

00:06:07   officiating there was the extra the one extra minute extra went from four to [TS]

00:06:12   five minutes right right that's when they scored in that and that's when they [TS]

00:06:16   scored was in the fifth supposedly they're saying that I would I read after [TS]

00:06:20   the match is that whoever whoever the mysterious referee is who gets to decide [TS]

00:06:25   how many minutes of extra time there is added another fifth minute so he added [TS]

00:06:32   one on on the last us' substitution where you ask the guy being substituted [TS]

00:06:37   was I cross off the field which is possibly justified although I'm from [TS]

00:06:43   what the announcers said is is a time honored tradition oh well it's horrible [TS]

00:06:49   I mean this is this is what happened against Ghana the past two World Cups [TS]

00:06:53   for the us- that you know they got a lead and then they were just everybody [TS]

00:06:59   was suddenly struck down by injury balls are being kicked out of the stadium we [TS]

00:07:04   don't have any more about somebody get a pump I mean when I don't I have so many [TS]

00:07:11   complaints about soccer but the one that really gets me is that we can use the [TS]

00:07:14   stop button on a stopwatch it is literally called the stopwatch because [TS]

00:07:20   you can start the time and then you can stop it instead of just letting it run [TS]

00:07:25   for 45 minutes and then saying there was about two minutes of extra time we need [TS]

00:07:29   to add it seems it seems like some kind of bizarre antiquated [TS]

00:07:35   holdover from a hundred years ago right but then meanwhile they've got like [TS]

00:07:39   like like television crew at least has like the offsides camera that is like [TS]

00:07:45   showing exactly where the player was with my computer renderings and it's not [TS]

00:07:51   as if the game has it is the same that it is played in you know a desert in a [TS]

00:07:56   back alley or something like the game the World Cup games are a professional [TS]

00:08:01   level we can use a stopwatch properly yeah I don't I don't get that and get [TS]

00:08:05   why they don't run in simple just stop if the RAF decides hey this is a real [TS]

00:08:10   injury I'm blowing my whistle then there's a timekeeper who had to read but [TS]

00:08:13   exactly and then when he blows his whistle again they hit the red button [TS]

00:08:16   again and then it's ninety minutes and it's ninety minute right and at 9000 [TS]

00:08:21   buzzer goes off in the game as I write this is also the weird thing at the end [TS]

00:08:29   you know and and you know it was almost almost got to that point in the us- [TS]

00:08:34   Portugal match where there is no automatic buzzer that goes off there if [TS]

00:08:41   the team is down by one goal and streaming down the sideline don't blow [TS]

00:08:45   it away right [TS]

00:08:47   bothers me just just logically it like as a nerd its annoying like this nature [TS]

00:08:53   of of the clock and yeah whereas I love I do love and and our mutual friend and [TS]

00:08:59   he's been slowly getting me more into the game over the years I English [TS]

00:09:06   you know grew up in some kind of soccer playing country has been preaching to me [TS]

00:09:13   that it's beautiful you know that it's the beautiful game and there's aspect [TS]

00:09:16   and there's parts of it that I am getting more into but I do love I love [TS]

00:09:20   the fact that it's a running clock that it's you know they start a half and for [TS]

00:09:25   the next 45 minutes you're just watching these guys play well I mean that's [TS]

00:09:29   that's the great aspect of it that there's no commercials like cutting into [TS]

00:09:33   the game just a half time for commercials and then they you know and [TS]

00:09:37   it's funny it's like the nature of the it's just like the web and anything else [TS]

00:09:43   if you want to sell at the nature of the opportunity the advertisers will find a [TS]

00:09:48   way so they have those sponsorships along the sideline which are like the [TS]

00:09:52   way worse than that [TS]

00:09:53   in hockey are way more noticeable and yeah but its way better than commercial [TS]

00:09:56   break and all absolutely absolutely well but I think I don't know how much I [TS]

00:10:01   think that's part of the issue with soccer in america's think there's not [TS]

00:10:04   nearly as much money in it even with all those ads because it just doesn't ever [TS]

00:10:08   total up to as much as you would make from selling a few commercial yeah but [TS]

00:10:12   somehow the Premier League in Europe makes tons of money and that they can [TS]

00:10:15   afford to pay guys you know it's it's commensurate with us' you know [TS]

00:10:20   professional sports in terms of the top players salaries in value of the [TS]

00:10:24   franchise yes well I mean they all come at like Beckham came here to make his [TS]

00:10:27   money I'm sure he mad but he sort of like you know he's like an A Rod type or [TS]

00:10:34   its and I don't mean that to be disparaging to a bit but where his [TS]

00:10:38   celebrity for extended beyond sport yeah you know that he had opportunities that [TS]

00:10:43   were beyond just as soccer playing ability well I don't know if we didn't [TS]

00:10:49   do any research says Richard really talk more about soccer podcast with both of [TS]

00:10:54   us they don't really like soccer the fans are going well but the thing that [TS]

00:10:58   to me is interesting though in terms of the advertising finding a way is that in [TS]

00:11:01   the Premier League the teams are sponsored these are like that they have [TS]

00:11:06   ads on their jerseys don't they [TS]

00:11:08   great I forget which team is which but I know that I watched a matter now I got [TS]

00:11:12   tricked into coming months ago and no one had the Emirates Airline airlines [TS]

00:11:19   are big because their international and that they you know the international [TS]

00:11:22   appeal of it does makes it a perfect timing right and they just have a bit [TS]

00:11:26   instead of having the team name on the Jersey it's a big airline logo Jersey [TS]

00:11:30   which would you know to an american is crazy like I mean if the Red Sox and [TS]

00:11:34   Yankees had a big logo somebody some of the company's logo to be discussed [TS]

00:11:40   don't even put their player names on the jerseys cheaters Jersey just says to [TS]

00:11:45   even try it just says to its his number that's all it says I can't even imagine [TS]

00:11:52   if it had like a big Pepsi logo [TS]

00:11:54   but that's the opportunity in the nature of the game is such that there aren't [TS]

00:12:00   any breaks and so I do like that I like that you can kinda just say ok I wanna [TS]

00:12:07   watch the USA play somebody and you you know you only have to give up like you [TS]

00:12:11   know to it throughout exactly two hours and and it just flows like that anyway [TS]

00:12:20   but make a prediction you think the US's gonna make it into the elimination will [TS]

00:12:24   tell you what the only reason I'm watching it all because I have a pool [TS]

00:12:27   going with some friends whose prize is a Landon Donovan World Cup Jersey for the [TS]

00:12:35   loser of the winner [TS]

00:12:37   they must have printed these jerseys out before he was the team so we found this [TS]

00:12:43   on eBay and that's that's gonna be the prize for the winner but so I have them [TS]

00:12:48   losing I have had Germany and Portugal advancing I don't know I mean they [TS]

00:12:54   played well against Portugal they could have won that game so should have one [TS]

00:12:57   thing I've got Brazil winning the whole thing I go home town I go you know one [TS]

00:13:01   of the best soccer teams and eventually the rest of that form some kind of match [TS]

00:13:06   and that terrible handball have you noticed I don't know how much of the [TS]

00:13:11   commercials you seen because there are some during that but there's a FIFA add [TS]

00:13:15   that is a soccer ball like rolling on a field in the field tilts to be seen this [TS]

00:13:21   the short of the just the gist of it is is that it's it's a FIFA added it says [TS]

00:13:26   together we fight match manipulation had to tell the fans like we're fighting [TS]

00:13:35   against corruption in soccer [TS]

00:13:37   what did you see that near Times story couple weeks ago South Africa right yeah [TS]

00:13:42   you know the one that won 34 Ref [TS]

00:13:46   you know just took like a cash deposit of $120,000 the bank that have been like [TS]

00:13:50   six hours later was reffing a match right making suspicious call no no no [TS]

00:13:58   attempt to hide it even the whole thing is broken and well and that it's it's [TS]

00:14:05   stems from the [TS]

00:14:06   fact that they picked the referees via international diplomacy where it's hey [TS]

00:14:11   we need a guy from this part of the country world this part of the world [TS]

00:14:15   this part of the world as opposed to ranking them which is how at USC sports [TS]

00:14:23   typically are done like in the NFL for the playoff games there there's like a [TS]

00:14:27   systematic analysis of which referees were the most accurate in the regular [TS]

00:14:32   season and those rafts get to ref playoff games and I think it's the same [TS]

00:14:37   in baseball I think that there's like a veteran teams at least I don't know if [TS]

00:14:41   it's but if your team is because you've done well right and one thing you could [TS]

00:14:46   definitely say from major league baseball is for all the problems that [TS]

00:14:50   they've had over the decade one thing is that there's never really been any kind [TS]

00:14:54   of implication of other yeah you can complain about but it's never in terms [TS]

00:15:03   of bias or fixing matches know you just think they're inconsistent with their [TS]

00:15:08   strike zone or just a lousy umpire but never accredited Buyer they had they [TS]

00:15:13   truly have an impeccable you know hundred you know century-long reputation [TS]

00:15:18   or corrupt ability yet being impartial and you take that for granted when you [TS]

00:15:26   put an ad on its hard to keep this let's move on and i i i said i had a time that [TS]

00:15:39   I wasn't gonna get into it and I'm not into it but I'm still watching it and I [TS]

00:15:43   don't talk about it was alright one last thing I thank God they got rid of those [TS]

00:15:48   goddamn noisemaker israelis' the app you can cut this but those are great for our [TS]

00:15:55   company because there was a plugin called Google acts and it was an audio [TS]

00:16:00   plug in the leg you cut out the sound of vuvuzelas and audio hijack pro work with [TS]

00:16:04   these plugins of people were using this plugin to to remove the author [TS]

00:16:09   buzzing noise in the background no reason to cut it I don't mind if you can [TS]

00:16:16   get rid of the addy vuvuzela [TS]

00:16:22   access fantastic you know it was so annoying that it doesn't surprise me in [TS]

00:16:28   the least that somebody took the time to play well but I mean that was like an [TS]

00:16:32   african things I guess they don't have that Brazil I don't know what they have [TS]

00:16:35   there but nothing quite so they've apparently bandit yeah they do you know [TS]

00:16:41   that they're telling you as you coming to the stadium that if you're caught [TS]

00:16:43   with one you're gonna [TS]

00:17:10   well I like we've done with the place the the studio here it's slim down its [TS]

00:17:13   sparse you change it up a little bit the set looks different I was looking at the [TS]

00:17:20   the talk show page now versus I think I was on some time last year you got rid [TS]

00:17:26   of the wood paneling you got rid of the morphism if you well toned it down to a [TS]

00:17:32   flat grey thank you very nice to see this where I just think it is like this [TS]

00:17:38   late breaking news before we started recording that the FAA's but the next on [TS]

00:17:43   Amazon drug delivery plans [TS]

00:17:45   well which didn't i mean the drones didn't exist anyway or you know it's not [TS]

00:17:49   as if this was like they're in the air right now and they're calling them back [TS]

00:17:52   because of this man I you know I read that article it indicated that this was [TS]

00:17:59   something that the FAA had already attempted to ban right I guess so I i it [TS]

00:18:07   occurred to me when Amazon announced this was months ago was it last year [TS]

00:18:11   earlier this year it it occurred to me that just seems like this it's a cool [TS]

00:18:18   idea and I could see how in the future this you know this this could be a thing [TS]

00:18:22   but it's got to be there's got to be some regulatory structure here we you [TS]

00:18:27   can't just have anybody wants to willy nilly [TS]

00:18:31   r right especially propeller driven little yeah right right well I mean even [TS]

00:18:39   when they announced that they said this was i mean they announced it and made a [TS]

00:18:42   big you know it got a big PR cry and that was what they wanted but it wasn't [TS]

00:18:48   as if they announce it like coming in six months they said this is coming in [TS]

00:18:51   several years once we deal with the FAA and so this this story now doesn't [TS]

00:18:58   really I don't think it really changes anything for Amazon it just sorta [TS]

00:19:03   clarifies that no you cannot just started to run right it's not it's not [TS]

00:19:07   happening next week you're not you're not getting drunk deliveries within the [TS]

00:19:11   next few months at least just fits to me though with like [TS]

00:19:15   to a lesser degree at Amazon but it's Google's amo to me is to just announced [TS]

00:19:22   crazy shit that's not even close to being real and get people excited about [TS]

00:19:26   it and to me it just just tracks from the best of what's really real right and [TS]

00:19:34   being announced well I for Amazon I think it's probably actually pretty [TS]

00:19:37   effective because it says oh they're really focused on delivery and even if [TS]

00:19:41   they can't do this yet I should still buy stuff from them because it was only [TS]

00:19:45   it was an ancillary thing it wasn't as if I mean probably some people would [TS]

00:19:48   have ordered stuff just to get a drone delivered to them I probably would have [TS]

00:19:51   but I would but I mean it wasn't as if they said you know this is the service [TS]

00:19:56   they said you know we're working to make shipping on what you by as fast as [TS]

00:20:00   possible so it's not as if they were actually selling the drug delivery [TS]

00:20:04   whereas I think you're right in terms of Google there's a lot of stuff that they [TS]

00:20:07   pre announcer announced when it's you know sort of half baked and it's [TS]

00:20:12   something that you might actually want to buy directly but either is not [TS]

00:20:15   available [TS]

00:20:16   like Google glasses then with this year they've had a couple like anyone can buy [TS]

00:20:21   it days right now but for the most part still 1500 bucks which is much more than [TS]

00:20:26   a plan to charge for it and for the most part it's just been available to select [TS]

00:20:31   developers so it's something that's in the public consciousness but not [TS]

00:20:35   actually available to the public so you know we're recording this day I think [TS]

00:20:39   one day but you know it could be you know by the day or two from now there's [TS]

00:20:45   a big new Google glass announcement were you there a they've radically drop the [TS]

00:20:48   price or be they've got a new generation of hardware that's that's less obtrusive [TS]

00:20:53   and significantly improved who knows but I don't really expect well but even even [TS]

00:20:57   if they even if that's true and it may well be but you know it's been a year at [TS]

00:21:03   least a year plus since it first has landed and people two years two years [TS]

00:21:07   right and you know it just it doesn't really exist as a product it's not a [TS]

00:21:12   product you can go to the store and buy and that's strange to me I think your [TS]

00:21:16   comparison is generally gonna beat Apple where you don't hear anything about it [TS]

00:21:20   until it's either in the stores or its gonna be in the store is very soon and [TS]

00:21:25   in a form that is exactly as promised [TS]

00:21:28   right they did pre announced the iPad iPhone 5 for the exception but even that [TS]

00:21:33   nothing that they pronounced I mean was there anything that was missing in the [TS]

00:21:37   final product [TS]

00:21:38   no in fact it was better because they switched from plastic glass like a month [TS]

00:21:45   before and which to me is one of those like secret like little overlooked [TS]

00:21:49   historical things where it's like can you even imagine being Tim Cook and it's [TS]

00:21:54   like you're trying to get this super high profile thing shipped from China [TS]

00:21:58   and like Steve Jobs comes in as I hey plastic know I've got these guys from [TS]

00:22:03   Corning under and I think we can switch the glass and it's like may take six [TS]

00:22:09   weeks before you supposed to ship that thing and somehow he made it how was it [TS]

00:22:13   that I mean to you I don't have it was six months it's ridiculous well it was [TS]

00:22:19   definitely after January one of the books might have had that may be like [TS]

00:22:24   the Jobs biography had the story maybe it was like April or something like that [TS]

00:22:28   but like you said two dozen at any point between January and June right into his [TS]

00:22:33   final right it was like the most important part of the phone it was the [TS]

00:22:38   book thing that was most different and original and new switch from plastic [TS]

00:22:42   hard plastic to grill a glass and the apps got better in some ways right up [TS]

00:22:49   there were a couple of days it was better than promised and then two months [TS]

00:22:52   after that when they dropped the price it even came down in price right right [TS]

00:22:56   so yeah bye bye in in that first generation it wound up being better than [TS]

00:22:59   they had originally promised which is something they never do anyway as far as [TS]

00:23:04   originally announcing something before it's available right like whereas the [TS]

00:23:08   opposite would have been if they'd promised it was going to be guerrilla [TS]

00:23:11   glass and promised it was gonna be $3.99 [TS]

00:23:14   shipped it and it was credible plastic and 69 [TS]

00:23:19   well and I'm also reminded of this showing these these concepts of [TS]

00:23:26   conflating between concepts and reality with this thing I saw the weekend and [TS]

00:23:30   linked up about the armband Google gesture right it was this video and and [TS]

00:23:36   Mashable linked up his own Israel in a couple Android sites picked it up after [TS]

00:23:41   Mashable and what it really was was just a student exercise from get some [TS]

00:23:48   advertising school and start to Berg School of Communication and as much as [TS]

00:23:55   student who made a video of a fake Google product called Google gesture [TS]

00:24:00   we'd put his arm band on and it would translate sign language to verbal speech [TS]

00:24:06   in real-time which is fantastic given that it doesn't you know Google has [TS]

00:24:15   great text to speech speech to text but it still isn't quite as real-time has [TS]

00:24:21   what they were for this sign language [TS]

00:24:27   always though it was it had nothing to do with Google there did not engineering [TS]

00:24:31   students they're not working with computer science project their [TS]

00:24:34   advertising it was just an exercise to say like make a fantastic product and [TS]

00:24:40   then make an ad for it right but Mashable review went with it is those [TS]

00:24:44   sites and I feel like you no shame on them for not looking at a little harder [TS]

00:24:50   the signs are all there that this was not real but it's still to me is a [TS]

00:24:54   little telling know that that they got full because it's it's you know Google [TS]

00:24:59   tends to announce stuff that's not really right right what was the last the [TS]

00:25:02   last sentence was no no shipping date for the app has been announced in the in [TS]

00:25:06   the massively and the National Peace right right well I don't know that I [TS]

00:25:11   mean that happens with it doesn't happen in the same way with Apple but there's [TS]

00:25:16   all sorts of writing about Apple about the iWatch that's coming and it's [TS]

00:25:20   written as if this is a certainty and as if Apple has already announced it and it [TS]

00:25:24   drives me crazy [TS]

00:25:26   yeah absolutely think I'd I brought it up with mark Gurman a couple weeks ago [TS]

00:25:30   when he was on the show that thing that gets me is the way those articles are [TS]

00:25:34   always accompanied by a visual marker from some random you know designer on [TS]

00:25:39   Flickr or dribble or wherever right and and there's a tiny little credit to like [TS]

00:25:45   a name but it doesn't really say it never says this is just a crazy mock-up [TS]

00:25:50   that is unrelated to the rumor that were published it just goes well with the [TS]

00:25:54   story but don't take it as as fact or even as as anything in fact there was [TS]

00:26:01   one a couple weeks ago doesn't really matter which side it was but it was one [TS]

00:26:05   of these sites like 9 to 5 Mac and it wasn't mr clemens 49 of 50 min somebody [TS]

00:26:10   else but it was a story about her nephew was a German I don't know it doesn't [TS]

00:26:16   matter but it was about this thing where that Iowa State is rumored to be in the [TS]

00:26:24   fall when new iPads come out that there's gonna be split screen mode [TS]

00:26:29   between multiple apps to ads before the developer's conference or after after ok [TS]

00:26:35   but then they did right and mentioned at the conference so we're assuming it's [TS]

00:26:39   not happening right and and somebody poking around Iowa State bader had found [TS]

00:26:48   some stuff that's in there that there is there's these you know we can actually [TS]

00:26:52   come back to this later in the show but these different screen mode two-thirds [TS]

00:26:57   one-third to one-half one-half and so this article was described in what [TS]

00:27:06   actually in the I was beta hidden which isn't much we still don't really know [TS]

00:27:12   like the actual interactive like what is the actual how are you doing wrong and [TS]

00:27:18   in the meantime they had an illustration showing something completely from Mike [TS]

00:27:22   somebody from months ago just speculation and the rumor came out or [TS]

00:27:26   write it didn't even [TS]

00:27:29   match what was being described but yeah it was done in a very highly detailed [TS]

00:27:34   visual style that conveys a sense of authority and a of reality as if this is [TS]

00:27:39   real right like it would be different it would be stupid they wouldn't do it but [TS]

00:27:44   like if somebody who is not really an artist like me to keiko field notes no [TS]

00:27:49   point hands and just did like a simple sketch on artistic just a pen on paper [TS]

00:27:55   instead it's sorta like the couple of rectangles in an era that would be one [TS]

00:27:59   thing but did these completely flush down India's yeah like a hundred percent [TS]

00:28:05   articulated in Photoshop ideas and it drives me nuts you know every and you [TS]

00:28:10   can find hundreds of these stories about the iWatch accompanied by these [TS]

00:28:14   illustrations makes me crazy we tell you about take a break up talk about our [TS]

00:28:20   first sponsor happy to say I always love to say this I think pretty sure a new [TS]

00:28:25   sponsor never before sponsored the talk show a company called Squarespace [TS]

00:28:29   Squarespace Squarespace I've not heard of them go ahead [TS]

00:28:38   alright this is a fantastic company gonna love this guy here this is the [TS]

00:28:42   Squarespace is an all-in-one website building and hosting service so you need [TS]

00:28:50   a website he's got a square space.com you sign up and they have an all-in-one [TS]

00:28:56   platform makes it fast and easy to create a very very professional website [TS]

00:29:01   and it could be any sort of website they have all sorts of templates for [TS]

00:29:04   pre-existing ideas like a portfolio site if you're an artist who wants to show [TS]

00:29:09   off your work and online store to sell Andy Carroll all the really hard stuff [TS]

00:29:15   of online commerce for you all just baked into your account [TS]

00:29:20   it's simple and easy beautiful design drag-and-drop content to rearrange it [TS]

00:29:25   just the way you want if you want you can drop down and adjusted at the code [TS]

00:29:30   level if you want to inject Iran JavaScript or just the CSS or something [TS]

00:29:34   like that [TS]

00:29:34   but if you don't know Javascript or you don't know CSS you can do the whole [TS]

00:29:38   thing through drag and drop in a very visual intuitive way and it all just [TS]

00:29:43   works now plans start at just eight bucks a month and includes a FREE domain [TS]

00:29:49   name per year they have twenty-four seven tech support and live chat live [TS]

00:29:56   chat and email tech support located in New York City Dublin and now Portland [TS]

00:30:02   I'm assuming that Portland Oregon could be Portland Maine it finds me but I'm [TS]

00:30:07   going gets a different timezone different timezone responsive design [TS]

00:30:13   everything they do looks great from phones to tablets too big [TS]

00:30:18   30 in cinema this ways you can start a trial with no credit card required you [TS]

00:30:24   don't get my credit card first and then cancel it if you decide to do it you can [TS]

00:30:28   start with no credit card and start building your website today here's what [TS]

00:30:32   you do go to Squarespace dot com slash Gruber and you can use the offer code [TS]

00:30:39   JDG just my initials John Gruber J G and you'll save 10% off your first purchase [TS]

00:30:45   so sign up for a year you'll get the free domain name and the 10% discount [TS]

00:30:51   and that way they know you're coming from the talk-show ninth Squarespace [TS]

00:30:55   what's interesting is actually views offer code pique my initials you get [TS]

00:30:59   eleven percent so it's up to you which one you want to use [TS]

00:31:05   I mean is that sounds like a great idea for a service from sponsor what else [TS]

00:31:15   were we were talking about Amazon so they were there last week they announced [TS]

00:31:20   the Amazon fire phone right did you see that I didn't see the event a song I saw [TS]

00:31:28   one of the summaries of it I did you actually watch the event now I didn't I [TS]

00:31:33   was a little bit and the day they do seem to do a nice job but I I was busy [TS]

00:31:41   at the time and then I just read all the highlight it didn't seem like there was [TS]

00:31:45   two hours of stuff well record it it was just the phone right that they cover [TS]

00:31:49   anything else I think they had some some boilerplate up front just talking about [TS]

00:31:54   you know how many how successful Prime is right in our grass with no label the [TS]

00:32:01   axes and so it's quite as it was last year but who knows what it was last year [TS]

00:32:06   right well I would only half joking I did I took a screenshot of one of the [TS]

00:32:12   graphs showed like total number of Prime members over the years and it says [TS]

00:32:17   steeply sloping upwards charters no label on the y axis y no label and I [TS]

00:32:24   only half joking I asked if Amazon had ever published a ground with a labeled [TS]

00:32:28   why access all they had that the x-axis is labeled in years and Y axis is [TS]

00:32:33   completely unable I don't think that they have and I know that they've [TS]

00:32:38   they've never once announce sales figures for any hardware device that the [TS]

00:32:42   right for the candles and the public and the TV one they've done now they're all [TS]

00:32:50   there all fire something now aren't they [TS]

00:32:52   yeah I think so fire TV [TS]

00:32:57   Kindle means reader and fire means like everything else except the Kindle Fire [TS]

00:33:05   is a reader as well i mean the phone no no the Kindle Fire tablet like it don't [TS]

00:33:12   they call it the yeah but that it combines Kindle and Kindle Fire right [TS]

00:33:18   its Amazon Kindle Fire is a tablet that the reader and fire I guess fireman down [TS]

00:33:25   during yeah I think you're right [TS]

00:33:27   fire means they're they're offshoot of and it's so it's a good thing then the [TS]

00:33:32   fire phone is just there and ride off shoot for the phone and then fire TV [TS]

00:33:37   used their Android offshoot for watching video and playing games or whatever your [TS]

00:33:43   team against an innovative games and now they do they do that was that was one of [TS]

00:33:47   the first ones that shipped with its you could you could buy it with a separate [TS]

00:33:50   controller and that was that was where people said like the Apple TV so you [TS]

00:33:56   know you could buy it went on the run around and play games on it and there [TS]

00:33:59   was a fire TV had I think the default model did never control over you could [TS]

00:34:05   buy an additional controller with it I don't know if that ever took off it's [TS]

00:34:09   only been a few yeah you're right about now so maybe maybe it's not that popular [TS]

00:34:13   maybe it isn't and it is not ready you know that's one of the things to the you [TS]

00:34:19   know I know people who follow Apple tend to be accused of favoritism or or or or [TS]

00:34:25   like in the sport to go back to the sports analogy that we're always [TS]

00:34:27   complaining about the rest right we always perceived that the refs are out [TS]

00:34:33   to get us but I can't help but think that if Apple had announced at the same [TS]

00:34:38   time and Apple TV update with a game controller and it had taken off to the [TS]

00:34:43   extent that Amazon's has taken off which is to save apparently not much at all [TS]

00:34:47   that they'd be getting excoriated [TS]

00:34:50   and that Tim Cook would need to be fired and etcetera etcetera go for another try [TS]

00:34:58   anything well I don't know somehow apple and abalone seems to not be given [TS]

00:35:03   permission by the business press some of the tech press to just try things right [TS]

00:35:08   right and there's snide remarks about Apple TV as a quote unquote hobby [TS]

00:35:14   whereas it's clearly more you know and I think by that it just means it's not as [TS]

00:35:20   big a deal financially as the other things that Apple does like the phone [TS]

00:35:23   well i mean that that originated I think it was Tim Cook who said that wasn't or [TS]

00:35:27   was it [TS]

00:35:27   jobs but that came from Apple or maybe study well as one of the game while Jobs [TS]

00:35:32   was still alive I don't know if it was his words are Tim Cook's words while but [TS]

00:35:37   steve is still the same right and and yet and they said you know this is sort [TS]

00:35:40   of a hobby for us and then it becomes the the way the press writes about it [TS]

00:35:45   while I actually remember when they did the first Apple TV silver and it was [TS]

00:35:50   hard drive yeah and they even it was sort of semi pre-announced they were [TS]

00:35:56   gonna call it I TV shows the same time as the iPhone it was just you know [TS]

00:36:01   what's really at the end of the AV the iPhone announcement was the same keno [TS]

00:36:07   I'm like 99% certain on that he was like I don't even know what we're gonna call [TS]

00:36:11   will call it a TV they had no they decided to the Apple TV but he kept [TS]

00:36:16   calling it the ITV cuz he said that's why you shouldn't go with a code name [TS]

00:36:19   that like I do remember that it was it was internally they'd call that the ITV [TS]

00:36:23   and then kept slipping when he was referring to it [TS]

00:36:28   one reason that they have heard that the reason they couldn't use that was [TS]

00:36:33   because there's a big TV network in BBC ITV and it just wasn't worth it like I [TS]

00:36:40   guess they could maybe use that name elsewhere around the world but but [TS]

00:36:47   anyway I did there was introduced as a hobby was I we don't really know what [TS]

00:36:50   we're doing this but we can it's it's it's interesting enough to ship and you [TS]

00:36:54   can watch movies and TV shows on it but I can't help but think that if they had [TS]

00:36:59   a game controller already and had games for Apple TV and it was you know had [TS]

00:37:04   gone nowhere yet you'd be here which isn't you know right you hear about it [TS]

00:37:08   well let's talk you want to talk to him Code Red Shirts let's say way right to [TS]

00:37:14   to these was I guess it was just one piece about him coconut response piece [TS]

00:37:19   right right so their last Sunday this was nine days ago now but last Sunday [TS]

00:37:25   there was on the front page and at the front page of the New York Times front [TS]

00:37:28   page of this Sunday Business section at the New York [TS]

00:37:31   times was profiled him coke which interestingly he did not sit down for [TS]

00:37:37   right at one point in the profile they must they spoke to Apple to verify some [TS]

00:37:42   things but they said you know Tim Cook who declined to be interviewed for this [TS]

00:37:46   for this piece yeah but they open it with like an anecdote or personal [TS]

00:37:52   anecdote from his child raid which makes it seem as though he had talked to them [TS]

00:37:58   for the article but in fact they took the anecdote from beach or something [TS]

00:38:02   that he gave rate they gave at Auburn University within the last few years but [TS]

00:38:08   then they just sort of to meet the little disingenuous i mean that way that [TS]

00:38:13   it's really the way that it opens anyway it it it relatively quickly admits you [TS]

00:38:17   know we did not interact with him directly for this so it's not as if [TS]

00:38:20   they're certainly not framing the whole thing as as if he had spoken to them but [TS]

00:38:25   you're right that the the intro does make it seem a little bit like he was [TS]

00:38:28   speaking directly to them [TS]

00:38:30   the headline is Tim Cook making Apple's own I'll be sure to put it I don't [TS]

00:38:35   always keep up with the show notes but I'll make sure to define a trick tour [TS]

00:38:40   and Brian X Chen [TS]

00:38:43   channel of Japanese Haiti iPhone back when he wrote for wired but the other [TS]

00:38:51   thing that's interesting so Tim Cook did not speak to them for this profile but [TS]

00:38:55   they got a huge interview they did speak to johnnie I've for the same was in the [TS]

00:39:02   same profile they had spoken yes ok I guess I didn't really last night so I [TS]

00:39:06   guess I didn't know didn't see that that was the case [TS]

00:39:09   yeah so they did get Jony ive which if anything is the bigger did you think [TS]

00:39:14   well I think Tim Cook windup speaking certainly doesn't speak a lot to the [TS]

00:39:20   press but he speaks more often and Jony ive does well so but so it was johnnie [TS]

00:39:23   I've speaking almost exclusively about Tim Cook [TS]

00:39:28   wasn't him talking about his own work of his own you know [TS]

00:39:32   experiences that Apple has him sort of buttressing their claims about Tim Cook [TS]

00:39:37   or or responding to some of their claims about him [TS]

00:39:39   johnnie here's a quote from the article Jony ive the Head of Design at Apple in [TS]

00:39:46   name nearly is adored by his followers that Steve Jobs says Mr Cook has not [TS]

00:39:51   neglected the company's central mission innovation here's the quote honestly I [TS]

00:39:55   don't think anything's changed people felt exactly the same way when we were [TS]

00:40:01   working on the iPhone it's hard for all of us to be patient it was hard for [TS]

00:40:05   Steve it is hard for 10 so I feel it's a pretty strong statement that's Jony ive [TS]

00:40:09   putting his personal stamp of approval on the the the tempo para ya and saying [TS]

00:40:17   honestly I don't think anything's changed right at least with regard to [TS]

00:40:21   Apple and its and I word innovation was interesting that so yes he was he was [TS]

00:40:29   interviewed for part of this it was really to sort of outreach team could [TS]

00:40:33   write exactly as if presumably put him forward to do that [TS]

00:40:37   yeah because if anything there's more credibility there than Tim Cook vouching [TS]

00:40:41   for himself right absolutely right [TS]

00:40:44   take take this sort of and i know its a loaded word objectivity but take the [TS]

00:40:48   objective person stance of ok forget whether it apple and Tim Cook in [TS]

00:40:55   particular but a company's CEO and is he replaces a very successful predecessor [TS]

00:41:03   who founded the company the CEO's claims he himself is doing it almost [TS]

00:41:12   meaningless right it's it's not you know we laugh but it's like well you know [TS]

00:41:17   you're gonna say you helped write it means alot more when somebody who has [TS]

00:41:22   his own what was there before and who's there now definitely right and his has [TS]

00:41:30   and has earned an enormous amount of credibility right and has credibility to [TS]

00:41:34   lose an enormous amount of credibility lose badges for him so it's you know you [TS]

00:41:40   could see why Apple PR wise would would strategize such and say [TS]

00:41:45   everybody went along with it that they would have johnnie speak instead of 10 [TS]

00:41:49   right given instead of both the thing that I thought was interesting was there [TS]

00:41:53   was a mention of so right now there's this idea sort of in the ether that [TS]

00:41:59   Apple hasn't had any innovative products and Steve Jobs died right after last one [TS]

00:42:04   was the iPad which was 2010 he died in 2011 as I think and you know they just [TS]

00:42:12   haven't even sitting on our hands since then and you know the fairly obvious [TS]

00:42:17   response is that innovative products don't come every six months every year [TS]

00:42:21   it's you know the Mac the iPod in 2001 the iPhone in 2007 than the iPad in 2010 [TS]

00:42:27   so even if you think it accelerated I think that's fairly quickly gentlemen [TS]

00:42:32   really we're talking about a handful of truly game-changing products that you [TS]

00:42:37   should expect there to be multiple years maybe even decades between them but the [TS]

00:42:43   iPad Mini is sort of the counter to that it maybe that's one where it's at least [TS]

00:42:49   semi innovative in terms of ramping up sales at least and what was interesting [TS]

00:42:54   in that piece was that it said that this was a product that Steve Jobs didn't [TS]

00:42:58   think we'd find a market and since then it outsells the full-size iPad I don't [TS]

00:43:05   think it gave a number but vastly outsells it right I don't know but [TS]

00:43:09   vastly but they did say that it outsold and I thought that was interesting [TS]

00:43:12   because it wasn't it doesn't break that down although you can kind of [TS]

00:43:17   extrapolate some of it from an average they do say how many total iPad they [TS]

00:43:21   sell per quarter and they do give an average selling price and given that the [TS]

00:43:25   iPad Mini has always been significant sure that you know you could see from [TS]

00:43:30   the downward shift in average selling price that it's clearly been successful [TS]

00:43:35   but it was you're right though that they do give Tim Cook not just like credit as [TS]

00:43:41   far as Steve Jobs didn't want to make this product and therefore you know they [TS]

00:43:45   didn't under him and Tim Cook took over and then he said you know what we are [TS]

00:43:49   going to make this and you know that's that's release [TS]

00:43:53   it's never been been promoted that way but that's to me almost really the first [TS]

00:43:58   major Tim Cook product that had apparently really just literally would [TS]

00:44:03   not have happened under Steve Jobs right and it's also a very interesting product [TS]

00:44:08   me operations wise because I still think it's an enormous success you know as [TS]

00:44:16   Apple is a company of patterns and you can kind of pick up on the annual [TS]

00:44:20   patterns of their development and make you know without any kind of sources and [TS]

00:44:26   all that Apple it's a pretty good guess that there's going to be at least one [TS]

00:44:29   new iPhone later this year it's gonna have a new system on a chip called the [TS]

00:44:35   age right i mean got the very least there's gonna be a new iPhone as far as [TS]

00:44:39   the chip like what do you think like 90% chance on that I would say at least 90% [TS]

00:44:44   chance it is going to be in a because there's been an 84 85 86 87 for the last [TS]

00:44:51   four years ever since they introduced the one with the AFL which I totally you [TS]

00:44:58   know 99.99 that there's gonna be a new iPhone and then maybe just slightly less [TS]

00:45:02   than its gonna have a new chip [TS]

00:45:04   anyway doesn't matter as you're saying patterns that they were four years at [TS]

00:45:08   this point right and so to me that thing is most interesting about the iPad Mini [TS]

00:45:12   is the first one that was introduced in 2012 was like a year behind the big iPad [TS]

00:45:19   it was a year behind it was still on a five when the big iPad gone to the A six [TS]

00:45:26   it was not right agenda of the retina display and so I expected that in 2013 [TS]

00:45:33   that it would still be one year behind it might go right now because the iPad a [TS]

00:45:38   gun-running before that it would have they shipped right which is how they you [TS]

00:45:44   know how they in other ways you know how they kept the prices are much lower than [TS]

00:45:48   but it it like skipped easier it to me [TS]

00:45:51   engineering and went all the way from an 859 retina device to top of the line [TS]

00:45:57   a seven right now [TS]

00:45:59   and not thicker like the original iPad work right [TS]

00:46:04   kept the tell us that long battery life and read and went to the a 70 mean it's [TS]

00:46:11   like there's a tiny last risk you have to insert there because it's like the [TS]

00:46:15   clock speed is like five percent slower than the iPad I don't think I was aware [TS]

00:46:20   of that [TS]

00:46:21   yeah but it's it's really really like it it's not even just an asterisk tiny tits [TS]

00:46:26   effectively they effectively brought it up to the same level as they as the [TS]

00:46:29   full-size iPad instead of keeping right in a year when the full-size iPad had a [TS]

00:46:33   tremendous year big jump in terms of the thickness and width and battery life [TS]

00:46:39   which is amazing and to me that's just all Tim Cook and Andy here that this you [TS]

00:46:45   know that you know he'd been a proponent of the many sides all along I mean you [TS]

00:46:50   know seems like the guy gets credit both the operations and for the meeting the [TS]

00:46:57   market demand right well the thing that I think before I say this I need to [TS]

00:47:01   stipulate that I do well and some apple stock but the thing that I can't ever [TS]

00:47:06   really get behind in these articles is talking about growth and I'm not like [TS]

00:47:12   I'm not some sage investor I don't really know what I'm doing but [TS]

00:47:16   everything talks about how Apple's growth has slowed and thats percentage [TS]

00:47:22   growth rate right but why is that the metric can someone explain to me why you [TS]

00:47:30   know if you go from being I don't know how big they were 10 years ago but they [TS]

00:47:34   weren't that big to either the biggest her second biggest you know top five [TS]

00:47:39   biggest companies in the world why is that not enough and why do you need to [TS]

00:47:46   continue growing beyond that point [TS]

00:47:50   well and I would even say the flip side that where they did have in the crazy go [TS]

00:47:56   go early years 2008 2009 2010 high rain where they did have crazy like 40% 30% [TS]

00:48:03   year-over-year growth who thinks though that once you are the biggest company in [TS]

00:48:08   the world that you can poverty or 40% growth is it's it's it almost is [TS]

00:48:14   impossible I know this is not really the law of big numbers but it's what Pete [TS]

00:48:19   some people use that phrase which is simply means once you're that big you [TS]

00:48:24   can't grow at 30 or 40 41 billion in sales to two billion as a hundred [TS]

00:48:33   percent growth but to do to 24 billion is obviously not as easy as 1224 and as [TS]

00:48:39   the numbers get bigger and bigger that becomes more difficult when you're [TS]

00:48:43   literally the most profitable company in the world not just probable tech coming [TS]

00:48:46   but most profitable companies seven or eight percent growth year over year in [TS]

00:48:50   profits is and it's huge numbers of billions of dollars that everyone's I [TS]

00:48:57   shouldn't say everyone but wall street or investors or you know whoever it is [TS]

00:49:02   seems so focused on the percentage growth and I just look at these numbers [TS]

00:49:06   and I think like okay they made you know twenty billion dollars last quarter that [TS]

00:49:11   seems pretty good to me you know I found in particular which is the biggest and [TS]

00:49:18   most profitable by revenue and profit line at Apple has is in a fascinating [TS]

00:49:23   market which is phones because for the most part there's an upper cap on how [TS]

00:49:28   many phones are gonna be in the world which is one phone for every adult or [TS]

00:49:33   even close to adults aged person I mean unless you've got your daytona [TS]

00:49:37   International right which is an exception and you know there's obviously [TS]

00:49:42   a lot of very elderly people who are not going to buy it now I'm just kidding [TS]

00:49:46   dialogue and there's no children I guess you know really young children are [TS]

00:49:51   typically not gonna get an iPhone right and it's not a good that people trade [TS]

00:49:57   them in or or upgrade but it's not a good that expires in any way at least [TS]

00:50:02   not in terms of months it's the world population seven billion so let's say [TS]

00:50:08   there there's truly a hard cap at around three billion phones in the world [TS]

00:50:12   let's say three or four why not you know and you know you can cut off large [TS]

00:50:17   swathes of those people for not having the financial have enough money to buy [TS]

00:50:23   an ivory is not gonna happen where they live in a place where there still isn't [TS]

00:50:27   cell service right [TS]

00:50:31   iPhone has already peaked in it can sell more but it's it's actually if you look [TS]

00:50:35   at the numbers that have actually sold its remarkably close to they've sold [TS]

00:50:39   about as many as they could have hoped to at this point and they've got to [TS]

00:50:43   expand an interesting in new ways and wait for the world to catch up [TS]

00:50:46   you know it's it's truly they've done almost as well with the iPhone as they [TS]

00:50:50   as you possibly could write like if you said in 2007 when it came out that [TS]

00:50:56   what's the best case scenario for the next seven years it almost it's almost [TS]

00:51:02   as though that they've they've hit that they've they've you know they've done as [TS]

00:51:06   well with it as they possibly could have its elected to do and they were having [TS]

00:51:12   thirty or forty percent growth that lead over the years where they were expanding [TS]

00:51:17   to new carriers around the world I mean it's this is the thing that debuted on [TS]

00:51:22   one carrier one country in 2007 and because of the nature of the way that [TS]

00:51:28   day control the customer experience and that you know it's so different than [TS]

00:51:32   than what the carriers expect or want you know it was a relatively slow [TS]

00:51:37   rollout around the world and that's what made the growth possible is that there [TS]

00:51:42   are these countries with it hadn't been sold except like on the grey market and [TS]

00:51:48   in their debut and they could you know it would allow for this tremendous [TS]

00:51:53   growth worries that type of grow its just not feasible to expect that right [TS]

00:51:57   and then in that same piece there was a quote from I forget who was it doesn't [TS]

00:52:01   really matter some other investor or some analyst and I wrote this down as he [TS]

00:52:06   said he thought Apple no longer had the juice to create the world-beating [TS]

00:52:09   product it needs and so let's let's I can even I can't even say you know maybe [TS]

00:52:16   he's right maybe they cannot create another iPhone maybe there's no market [TS]

00:52:19   that exists or maybe they don't have the ability to create a market but the word [TS]

00:52:24   needs in that sentence is really what sort of sticks because this is again I [TS]

00:52:29   don't know what it is right now today but it's one of the biggest companies in [TS]

00:52:32   the world [TS]

00:52:32   one of the most profitable companies in the world and they've got how much money [TS]

00:52:36   in the bank what does needs mean in that sense right that's not what happened [TS]

00:52:42   needs it what these investors who seek a huge returns on stocks right right where [TS]

00:52:48   they need to justify continuing to support our here's a quote that they [TS]

00:52:53   have in this time story from you know this is the balance that was added to [TS]

00:52:57   the story this is from Lawrence I balter chief market strategist at Oracle [TS]

00:53:02   investment research [TS]

00:53:04   well the article this is this is the the times author's words investors have [TS]

00:53:11   clamored for Apple wizardry a much-anticipated i watch for ITV perhaps [TS]

00:53:16   to these critics Mr Cook is uninspiring his social views window-dressing when [TS]

00:53:21   what they want is magic which is a little more telling than a good thing I [TS]

00:53:26   think I think that at the same that they want magic like they're presenting these [TS]

00:53:30   guys is reasonable critics whereas I'd say using the word Magic is a little bit [TS]

00:53:34   actually spot on like what they want is not possible right yeah here's the quote [TS]

00:53:42   from this guy Walter where is the grand design all we hear from Cook is that [TS]

00:53:48   there are some great products coming down the pike Mr Boulter calls Apple a [TS]

00:53:53   financial Rock of Gibraltar it is sitting on about a hundred and fifty [TS]

00:53:57   billion in cash but he says he has serious questions about whether it [TS]

00:54:01   continued to be a hyper growth company is it a stock for growth investors he [TS]

00:54:07   asks or quote widows [TS]

00:54:09   which and now to me it's actually a little insulting right now it's like [TS]

00:54:16   this [TS]

00:54:17   the alpha male investor on wall street who you know what exactly is wrong with [TS]

00:54:26   Windows right of stock right which churns out earnings every year and and [TS]

00:54:33   pays a dividend and you know is a is a viable thing to hold onto and earn you [TS]

00:54:38   some money right women whose husbands of died are looking for stability yeah I [TS]

00:54:45   guess it's and exactly what you said what's what's wrong with that either [TS]

00:54:49   well I mean and you're right it is presented as a as you know it should be [TS]

00:54:54   this hyper growth stock and instead it's this boring you'll just make a little [TS]

00:54:58   bit of money often overused ugh [TS]

00:55:02   late like I said I can't I can't read too much of the the stock analysis of [TS]

00:55:09   apple just because it's just so insane right and it's it's never been a fair [TS]

00:55:16   way to necessarily measure the CEO because the stock is into some ways [TS]

00:55:21   outside the one large waves outside the CEO's control that you know judge them [TS]

00:55:28   by their revenue and their profit and their product lines but what what [TS]

00:55:31   happens to the stock prices often irrational and in Apple's case usually [TS]

00:55:35   irrational even if you do think the CEO should be judged based on this stock if [TS]

00:55:40   you look at the numbers its way up since he took over right way up and in fact [TS]

00:55:45   that's the point on GATT is that this is actually getting to me this Times [TS]

00:55:50   article if you really read between the lines and look at it the stuff and Tim [TS]

00:55:55   Cook's favor is a lot of it is concrete things like the iPad Mini being largely [TS]

00:56:03   brushed over in this article but but the stuff at WWDC where you see Apple is an [TS]

00:56:07   organization really working to pulling together in a cohesive way between [TS]

00:56:14   company [TS]

00:56:15   right and and in a way that shows that these products they've already got the [TS]

00:56:20   iPhone and the iPad and even the Mac which is the longest standing still have [TS]

00:56:26   deep areas to be improved that they're nowhere close to being finished [TS]

00:56:31   you know and that its shallowness to say give me something new give me a watch or [TS]

00:56:36   a TV that the iPhone and iPad are old news whereas they're still so so much to [TS]

00:56:42   do to improve those products even in the short term even just this year and next [TS]

00:56:48   year let alone for the next decade and it's such a shallow way to look at them [TS]

00:56:52   as to say that that they need you know I emphasized the word need that they need [TS]

00:56:58   something new when there's so much more that can be done and improvements that [TS]

00:57:03   can be made to these existing products but then conversely the the negative [TS]

00:57:09   stuff the balance in awhile I don't know maybe the guy is in a t-shirt is getting [TS]

00:57:13   so much the sauces so much weaker right there still in this article using the [TS]

00:57:20   stock dive in 2013 right against cook that investors doubted the guy in the [TS]

00:57:26   stock went from 600 down under 500 and this is the old pre split numbers but [TS]

00:57:35   they're still using that late hey there's proof that the guy who knows [TS]

00:57:40   maybe on shaky ground where is really what that stock tip proved was that a [TS]

00:57:45   lot of investors believed not that Tim Cook was in a t-shirt that a lot of [TS]

00:57:49   investors thought he was in a t-shirt right it's not proof that he was its [TS]

00:57:52   proof it's believed he was right but the article came out in June of 2014 when [TS]

00:57:59   the stock is back up near historic pls and Wayne higher I mean I might even be [TS]

00:58:06   I think was around 350 when he took over I am pretty sure that's right if it's [TS]

00:58:12   not double it is very close to double the peak of where it was when twin Steve [TS]

00:58:19   Jobs you know right so yeah it went up and then it went down a little bit from [TS]

00:58:23   there but was still way over where [TS]

00:58:25   had then and now it's back up so that the only way you can use it as a cudgel [TS]

00:58:29   against him is to ignore what happened after you know you've got is still be [TS]

00:58:35   stuck at like late 2013 when it was depressed it's actually the stock now is [TS]

00:58:42   it's not a good example of problems with him up and then the last well there's [TS]

00:58:49   two things I wanted to talk about in the article but the last thing in the [TS]

00:58:55   article I thought was weird to comparison oh yeah maybe wasn't at home [TS]

00:59:02   to keep it safe they found some guys at WWDC who claimed to be you know I found [TS]

00:59:07   it right and yeah that one of them quote that I have is that I wrote this down to [TS]

00:59:13   is that jobs is to John Lennon what Tim Cook is to Ringo yeah I mean nothing [TS]

00:59:21   against ringo but I mean that's what are now I i couldn't i couldn't caught on to [TS]

00:59:27   the idea that that jobs as Lennon and and Tim Cook is is not Paul McCartney [TS]

00:59:33   he's freakin ringo right I think it's I think comparisons of beetles in this [TS]

00:59:39   case of pretty doesn't work it doesn't but its they let that you know but they [TS]

00:59:43   found somebody who obviously doesn't think much of Tim Cook and then at the [TS]

00:59:48   very end of the article they found one thing particularly jarring in the [TS]

00:59:52   keynote Apple did not you to its tradition of pairing hardware and [TS]

00:59:56   software specifically Apple introduced a program called health which helps [TS]

01:00:00   consumers and doctors monitor health status like heart rate glucose levels [TS]

01:00:03   but did not also introduced a piece of hardware to measure those results that [TS]

01:00:07   is something the new smart smart watches rumored to do quote from this guy [TS]

01:00:12   misters Cielo they just really software said mr. zeal of sounding surprised it's [TS]

01:00:18   something stammer wouldn't have done it's an impossible comparison but it was [TS]

01:00:23   that Mr Cook is being held to at least until he makes enough magic of his own [TS]

01:00:26   and then the article ends whereas so they just let this guy say this the [TS]

01:00:31   quote this guy who was at the beaded Ricci saying in the last paragraph it's [TS]

01:00:35   something Steve wouldn't [TS]

01:00:36   run whereas you can list W her fingers listing WWDC is where they didn't [TS]

01:00:42   introduce new hard right hand and recently it's all been new iOS stuff [TS]

01:00:47   that then in the fall you realize oh right the phone does have you know two [TS]

01:00:53   cameras or edgy plants or I'm trying to get a more recent example but you know i [TS]

01:00:57   phone does have things that go with this software including 2011 Steve Jobs last [TS]

01:01:03   w-2 BDC was no hardware it was actually the WWDC where they moved the iPhones [TS]

01:01:11   from red to the fall and there was no hardware it was the I you know he's like [TS]

01:01:17   the introduction of iCloud as a strategy which was software and so they don't [TS]

01:01:21   they just let the quote stand like that to me and that's how the article and [TS]

01:01:25   they say that's something Steve would have done whereas the times could have [TS]

01:01:28   easily fact-check read and said actually it is something that not only would have [TS]

01:01:32   done he did do and that to me is maddening and to me is the sort of thing [TS]

01:01:38   you would think you would expect better from the new york times but it's it's [TS]

01:01:43   because I feel like it didn't even occur to them because their perspective is [TS]

01:01:47   they want this false balance where you've got you know where you've got to [TS]

01:01:52   have somebody saying that something like this [TS]

01:01:56   otherwise it seems like Tim Cook is its to balance in 22 skewed in favour right [TS]

01:02:04   where that's what the actual facts and it's just maddening to me that that's [TS]

01:02:08   who they speak to from WABC whereas I thought it was I know you missed it this [TS]

01:02:12   year you weren't out there but it was up crazily popular WWDC from developers [TS]

01:02:18   right right yeah I mean and you could see that after the fact for in terms of [TS]

01:02:22   and you don't even have to be there for you know the announcement [TS]

01:02:25   you know that it's a lot of stuff that developers have been asking for [TS]

01:02:28   really crazy let me take a second break here [TS]

01:02:32   sponsor [TS]

01:02:38   good friends at is the internet you'll actually like built with ease of use [TS]

01:02:44   integrated apps like shared calendars twitter-like microblogs file sharing and [TS]

01:02:49   more rights I think about having a little Twitter for your team or your [TS]

01:02:53   company or its private it's on your own hosted site separate from real Twitter [TS]

01:02:58   but you can post Twitter like things just amongst yourselves great idea [TS]

01:03:03   everything you need is building everything is social so if you upload a [TS]

01:03:06   file or you write a post on the internal blog your team can share it [TS]

01:03:11   commented rate it like it even managed versions of that document all within the [TS]

01:03:16   ideas you get your whole company or your team within the company communicating [TS]

01:03:20   better give your team or your company to pay on your size place to work and [TS]

01:03:26   collaborate and they put control over the content and page layout into the [TS]

01:03:30   hands of users without compromising the needs of your IDT I'm very secure can [TS]

01:03:36   still manage permissions centrally centralized authentication with open [TS]

01:03:41   standards like LDAP to give it a try to free to use free with up to 10 people [TS]

01:03:47   enough to get the whole team on board see what it's like and very very [TS]

01:03:52   affordable when you go over ten people learn more [TS]

01:03:57   watch their videos they've got great videos that explain the whole thing how [TS]

01:04:00   the whole thing works way better than I can hear go to a glue software dot com [TS]

01:04:05   slash the talk-show igloo software dot com slash the talk show and find out [TS]

01:04:11   more [TS]

01:04:11   great service I've heard from so many people listen to the show who signed up [TS]

01:04:16   and it's super super happy with it [TS]

01:04:17   check them out I was not able to negotiate you guys a better discount [TS]

01:04:20   with my name on that one [TS]

01:04:23   I thought there was one more thing in this time story got under my skin which [TS]

01:04:30   was when they were talking about Tim Cook Apple's charitable giving and the [TS]

01:04:36   whole thing with the telling investors at the annual meeting that if they want [TS]

01:04:41   you know with regard to their environmental standards all you care [TS]

01:04:44   about is the return on investment then get out of the stock right now they're [TS]

01:04:49   gonna do the right thing and this was from some investors with admittedly [TS]

01:04:55   right wing views on climate change and similar that sort of environmental type [TS]

01:05:04   things and I thought that the article sort of painted Tim Cook tried to paint [TS]

01:05:13   him a little bit as sort of a worse you know he's sort of a Nancy pansy wasting [TS]

01:05:20   money on things that a CEO's I thought that they presented that side of the [TS]

01:05:25   argument a lot more than than the flip side that they didn't really seem to [TS]

01:05:30   have any quotes from anybody who backs his leadership on on those concerns [TS]

01:05:36   right dad quotes from the people who are against it and nothing from the people [TS]

01:05:40   for it but that was a little well I mean including Tim Cook declined to be [TS]

01:05:44   interviewed so that's gas but I thought that was a little weird and then there [TS]

01:05:49   was this weird thing where they were comparing apples charitable giving to [TS]

01:05:53   microsoft word out the math on that as well I believe that to you you're you're [TS]

01:05:58   well I just got you know I did a mental calculation on it and it was something [TS]

01:06:04   like you know under Cook Apple has increased their charitable giving in [TS]

01:06:07   their matching of employees charitable giving and I i dont remember the numbers [TS]

01:06:12   it doesn't matter you can look it up in the article basically it says something [TS]

01:06:14   like in the past two years fifty million has been donated but in the past two [TS]

01:06:20   decades Microsoft has donated like over a billion yeah that's exactly it that [TS]

01:06:26   it's over two decades microsoft employs donations inclusive of the courthouse [TS]

01:06:32   donated a billion dollars since 1983 so today right and so if you if you do that [TS]

01:06:39   for three decades right 93 S three decades you do the math like it worked [TS]

01:06:44   out that yeah Apple might not have you know might not be doing quite as much on [TS]

01:06:49   average as much loved it over 20 years but in the past two years the numbers [TS]

01:06:53   are way up and it doesn't really make sense to compare twenty years worth of [TS]

01:06:59   donations to two years when they've just started this program out the whole thing [TS]

01:07:06   the math on it seemed it was just it was it was an apple in orders comparison to [TS]

01:07:11   use a phrase that doesn't work that well for Apple but it didn't make sense to me [TS]

01:07:16   as I was reading well if you divide a billion over 30 years from Microsoft is [TS]

01:07:22   33 billion million a year 33 million a year and they're saying Apple has [TS]

01:07:28   donated 50 52 years so it's in the ballpark now there's inflation [TS]

01:07:34   adjustment etc where 1983 dollars are worth less so maybe Microsoft has been [TS]

01:07:38   giving you know more but still there in the ballpark when you look at it that [TS]

01:07:42   way and its new its they've recently gotten into the ballpark so it doesn't [TS]

01:07:46   seem to make sense to me to compare it over the past twenty or thirty years [TS]

01:07:49   right and the other thing too that they just tossed out there is though its [TS]

01:07:53   equivalent is that microsoft says that on average it donates $2,000,000 [TS]

01:07:58   software and software to nonprofit which is great that's better than not doing [TS]

01:08:04   better than not doing it but let's face it that's that's valuing office at like [TS]

01:08:09   nine hundred dollars or something which nobody rice right it would be great if [TS]

01:08:15   donated software to nonprofits but it's not the same thing as a program about [TS]

01:08:20   donating money to nonprofits you know and two million sounds like a lot like [TS]

01:08:26   it would be a lot for rogue amoeba or Q branch to donate two million dollars a [TS]

01:08:32   ride yet used in the day a lot of copies of Vesper but from Microsoft is not [TS]

01:08:41   especially given the fact that they can you know that the prices they charge for [TS]

01:08:44   their software [TS]

01:08:45   just arbitrary not real good just not the same thing as for example donating [TS]

01:08:49   two million dollars a day in the hardware to non-prime right has a fixed [TS]

01:08:53   costs so it's a weird I thought it was a weird incited comparison yeah I what [TS]

01:08:59   else you got hurt while we were we were talking growth I think he wanted to [TS]

01:09:04   touch on the physical growth of the iPhone where you go that's why so we've [TS]

01:09:12   got that the other big story that came out this week and this is nothing new [TS]

01:09:14   this is you know his verifying months-long rumors but that Bloomberg [TS]

01:09:20   yesterday this is Peterborough don't use the word verifying because not verify [TS]

01:09:26   that seroma I don't criticize you i'm talking more about all the sites that [TS]

01:09:30   published the stuff all the time now we've got a slightly more reputable site [TS]

01:09:34   with maybe better sourcing right right [TS]

01:09:37   the rumors jim Coleman in Peterborough's reporting for bloomberg Apple's big [TS]

01:09:45   iPhones plural said to start production next month Apple suppliers and China [TS]

01:09:51   will begin mass production of its largest iPhones ever next month [TS]

01:09:55   according to people familiar with the plans as the smartphone maker faces [TS]

01:09:59   increased competition double-blind asked not to be identified because the plans [TS]

01:10:05   are private one model will have a four point seven inch display compared to the [TS]

01:10:09   foreign screen of the current try this that may be available to ship to [TS]

01:10:13   retailers around September said two of the people [TS]

01:10:17   a 5.5 inch version is also being prepared for manufacturing in may be [TS]

01:10:21   available at the same time the people said so they're they're saying this is [TS]

01:10:26   you know in this is Bryn rumor by various people for a while that there's [TS]

01:10:29   two new bigger iPhone race this year [TS]

01:10:32   4.7 inch diagonal display and a 5.5 inch there's a lot of the actual we could [TS]

01:10:41   easily fill the rest of the show just talking about this I don't even [TS]

01:10:44   understand I don't even understand the aspect that this 5.5 inch version may be [TS]

01:10:49   available at the same time they might release this in like january or [TS]

01:10:53   something i mean just talked about 10 minutes ago about the patents that Apple [TS]

01:10:57   follows [TS]

01:10:58   they don't release a new iPhone in the middle of the year with a different size [TS]

01:11:02   right I don't get I've never been less excited not excited well I'm not exactly [TS]

01:11:12   because I'm personally a little I i dont wanna be like I'm out there I'm holding [TS]

01:11:20   my phone right now it's it's a four inch screen and it's almost too big to me I [TS]

01:11:28   could see how maybe I could I could get used to a four point seven i've seen [TS]

01:11:33   four point seven devices but that to me seems just the way it seems to be [TS]

01:11:37   annoying 5.25 she knows I know that I don't want I know that I don't it just [TS]

01:11:43   seems weird I've never even my personal tastes aside even less say I really want [TS]

01:11:48   even if I wanted a huge I just don't understand how it was going to be [TS]

01:11:54   presented in a keynote where they said you know I could see how they would say [TS]

01:12:00   look everybody wants a big phone here's a bigger eyes I don't understand how [TS]

01:12:04   they say here's to a bigger iPhone bigger and even more human guests and [TS]

01:12:11   the size that you've grown used to over the last seven years and that is made [TS]

01:12:16   the iPhone them by far you know seventy percent of all the profits in the entire [TS]

01:12:21   Hansen industry is now right now was the ad that was a big thing is that you're [TS]

01:12:24   reading this as them saying there will be a four point seven and a 5.5 and [TS]

01:12:28   that's it and that's all I've ever seen rumored I've never seen from any of [TS]

01:12:33   these other rumors rumors of a new four-inch [TS]

01:12:37   current size iPhone well but I question is how would that how would that lead [TS]

01:12:43   forces if the size changes it's much more obvious right well part of it too [TS]

01:12:52   and and over the last few years the track records been pretty good on the [TS]

01:12:57   component leaks out of Asia and what they're showing this year is something [TS]

01:13:02   that's more along the lines of the iPads with rounded side have you seen any [TS]

01:13:08   I really don't look at this stuff just cuz I wait till it comes out but a lot [TS]

01:13:13   of what's come out and and from sources that have been pretty accurate in years [TS]

01:13:17   and as you know and and that got the new iPhone 5 shape and and sent same type of [TS]

01:13:24   people who stood you know had like leaks of the gold iPhone are showing I have [TS]

01:13:31   four point seven inch in 5.5 inch phones with more or less just think of a [TS]

01:13:36   smaller iPad or iPad Mini with the rounder sides and those top brands and [TS]

01:13:43   nothing like that is linked with a four page so let's see if you presume now [TS]

01:13:48   obviously this is an enormous if this is the biggest if I could make on the show [TS]

01:13:53   if we take it for granted that all new iPhone hardware will inevitably leak [TS]

01:14:01   from the agents applied again that is an enormous if but if we take that as an [TS]

01:14:07   assumption then the only way that the four-inch screen stays at the top of the [TS]

01:14:13   and get the aid and new camera and stays at the top of the heap technology wise [TS]

01:14:19   wise is if it's going to still be in the current 5s for greater which seems [TS]

01:14:26   different if there's two new models that have a new iPad style look yeah I get [TS]

01:14:31   possible I guess I don't know but it just seems weird like to me for example [TS]

01:14:36   that the way that I just mentioned before that in 2013 last fall [TS]

01:14:42   Apple introduced two new iPad the new Mini with Retina and the new iPad air [TS]

01:14:47   and they had the same specs same camera same a seven system-on-a-chip you know [TS]

01:14:53   roughly that is just a wish and they also looked like siblings looked like [TS]

01:15:00   the same device trunk up and down well but if you even write so the question is [TS]

01:15:06   are they going to keep a four-inch screen as a sibling a brother to the [TS]

01:15:12   existing the new sizes but if your gonna do that if you're gonna change the case [TS]

01:15:18   that's gonna present all sorts of manufacturing [TS]

01:15:20   his right eye I would go i mean it might make sense to put the new hardware in [TS]

01:15:27   there you know whatever the new chip is new camera whatever but keep the current [TS]

01:15:31   case because you've already tooled up all your factories for that current [TS]

01:15:35   four-inch sized case we have but they've never kept the same for factored form [TS]

01:15:40   factor for more than two years the 3G 3G s was two years before forrest was two [TS]

01:15:45   years and the strip 55 s now you know again the fact that that's the pattern [TS]

01:15:51   that they've had ever since you know 3G you know in the original 2007 iPhone was [TS]

01:15:57   the only one that only last year does that mean that it will be so maybe not [TS]

01:16:04   you know maybe this form factor the 55 s form factor is like their Porsche 911 [TS]

01:16:10   you know we don't need to change it you know this is this is the way up to four [TS]

01:16:15   inches of phone books and theirs and it doesn't look dated it looks too looks [TS]

01:16:19   great I mean ultimately what we'll see in three months I would guess September [TS]

01:16:26   because it's it's been September four ever since they moved it to the phone [TS]

01:16:30   and then october is for iPads and perhaps the watch or whatever else they [TS]

01:16:36   gonna do but I would guess the phone gets its own event in September I was [TS]

01:16:41   said to you I said the interesting thing to me was not the physical size growing [TS]

01:16:45   because I'm as i said im pretty happy with the current physical size I am [TS]

01:16:49   interested to see a storage space increase in the device yeah absolutely [TS]

01:16:55   and nobody has any kind of rumors about that well again I guess is that [TS]

01:16:59   something that would even leak because you know they already make a hundred [TS]

01:17:02   twenty eight gig iPad so the the storage already exists in that size how [TS]

01:17:08   different would the with the physical you know the case with need to be any [TS]

01:17:11   different just put a little more storage they send their role in yeah I don't [TS]

01:17:15   think so I don't think 228 chips would be bigger and along the same lines I [TS]

01:17:21   would really really I think it's almost over do at this point like to see more [TS]

01:17:24   RAM ok because they've they've been one gigabyte of RAM [TS]

01:17:30   for a while now 5 I think the five you know and in that tick tock strategy of [TS]

01:17:39   every two years they they take bigger leaps forward I would really like to see [TS]

01:17:45   him go to 2 gigabytes on that do you do you think you notice a lack of RAM less [TS]

01:17:52   so than used to but I still get those you know the most noticeable in Safari [TS]

01:17:58   ok tabs that I know I have open and up how you learn and you know it's just the [TS]

01:18:04   nature of the phone where I use it on cellular more than any other device and [TS]

01:18:10   therefore if I'm out on cellular sometimes you know it's the most [TS]

01:18:13   inconsistent networking wise and reloading it often takes you no longer [TS]

01:18:18   than you'd like right what was I mean with storage space it's very obvious if [TS]

01:18:22   I wanna put all of my music on there I can't do it whereas with Ram it's more [TS]

01:18:26   of a nebulous you know as you said some days I support it needs to reload but [TS]

01:18:31   the added that is that is I guess one of the one of the obvious ways you can tell [TS]

01:18:35   ya and you know I don't play 20 games on my phone but I know a lot of people do [TS]

01:18:41   Jonas certainly does in their games typically you know can use as much as [TS]

01:18:45   you can throw at him right absolutely you know so it's not so much that I [TS]

01:18:49   personally on a day-to-day basis really really need more RAM in my iPhone but I [TS]

01:18:53   think that the iPhone is a platform could use and the iPad 2 especially if [TS]

01:19:00   it's true that they're going to add some sort of multitasking type interface [TS]

01:19:05   where you can run to perhaps at the same time right [TS]

01:19:08   yeah I told him I just I still I just can't see how they would spin an [TS]

01:19:13   introduction where they say we've added two new sizes of it and but yet the four [TS]

01:19:18   and one looks exactly the same as well I mean I honestly if you look at where we [TS]

01:19:25   are especially you I think are very fixated on the devices and pay much more [TS]

01:19:30   attention than most people but I mean if you look at a bunch of iPhone [TS]

01:19:35   side-by-side the user experience is not really very different between [TS]

01:19:42   from a consumer standpoint in the there's always been a home button at the [TS]

01:19:47   bottom of the power button at the top I guess the headphone jack moved but you [TS]

01:19:53   know would it really be that big a deal if the four-inch had one case and the 47 [TS]

01:19:57   and 55 if they exist had a different case it's not but it just seems weird it [TS]

01:20:03   just feels a little off to me that if they were all going to be on the same [TS]

01:20:07   level the same level spec rise just would seem odd if one of them looked [TS]

01:20:13   different than yeah just seems a little off and then that makes me think that if [TS]

01:20:17   it's the case that they're going to your concern is that the bail on the four [TS]

01:20:22   inch size right exactly that's my concern is that the new AAA top of the [TS]

01:20:27   tier top tier iPhones are only gonna be 47 and/or 55 and that the foreign size [TS]

01:20:34   will no longer be made with metal it'll drop I don't know what they're going to [TS]

01:20:38   call it the five ccs but that the phone with the five aspects will be in the [TS]

01:20:43   plastic we saw last year at one at $200 $100 you know price level down well [TS]

01:20:51   selfishly I hope that's not the case but I don't have any insight as to whether [TS]

01:20:55   or not that will be the case now but nobody who's publishing these rumors [TS]

01:20:58   does either makes me it's just convinces me that all of the leaks are from the [TS]

01:21:03   supply chain and none of them are from where the only people who know nobody [TS]

01:21:08   even says like what you know how they're gonna price these things are and how [TS]

01:21:12   much is the 5.5 inch going to be much more expensive right with the iPad you [TS]

01:21:18   pay for the bigger size to pay for the size of the story right does it make [TS]

01:21:22   sense that you would have I just don't see how you do this you know maybe one [TS]

01:21:26   of them is you know another possibility is that the 4.7 inch the new flagship [TS]

01:21:37   model most expensive in the 5.5 inch is the new five see lower-priced model but [TS]

01:21:43   then that seems weird to me that you that somebody let's say somebody who's [TS]

01:21:49   older and has really wanted a better phone because they they really have [TS]

01:21:54   trouble read [TS]

01:21:54   the smaller screen they just want everything bigger they want the cortex [TS]

01:21:58   which is totally reasonable perfectly maybe the best example of why they [TS]

01:22:02   should have multiple size I found the right but why would you be why would you [TS]

01:22:08   have to sacrifice on the specs [TS]

01:22:12   because you really want to be it doesn't make any sense to be like to me it makes [TS]

01:22:16   the most sense to do it like the iPads and have same specs across the line and [TS]

01:22:22   you know different price points but I don't even know if the price [TS]

01:22:25   differential on the iPad's make sense why is the iPad Mini so much cheaper I [TS]

01:22:30   don't know right I guess the screens are a guest at a certain point you really [TS]

01:22:34   just costs more to have a bigger screen and battery even if the pixels are the [TS]

01:22:39   same brain yeah because I mean needs a bigger screen physically and it needs a [TS]

01:22:43   bigger battery physically so so what are you hoping for I I had Marco on talking [TS]

01:22:48   about this I'm so confused about this i really don't see it where where this is [TS]

01:22:53   how this is gonna be like I said I try not to think about this until they've [TS]

01:22:56   actually announced it and then I say okay that's the one yet but I like I [TS]

01:23:01   said I don't want to be your phone I certainly don't wanna 5 and 5.5 inch [TS]

01:23:05   known as you said you tried to phone like that I have used a film like that [TS]

01:23:08   it's way too big for my taste it's really big I can see why some people [TS]

01:23:12   knew I can I can totally see why Apple would make it but I certainly don't I [TS]

01:23:16   don't think I want and and you don't want to be forced into getting it almost [TS]

01:23:20   because you want the top of the line phone as far as specs exactly right say [TS]

01:23:26   I don't I i'm hopeful that a relatively reasonable size physical size phone will [TS]

01:23:32   exist with the high-level specs but you know like I said we'll see in the eighth [TS]

01:23:40   which i mentioned a few times maybe not even the best example of it because and [TS]

01:23:45   iPad have a 72 this year the two things that the iPhone 5s has been no other iOS [TS]

01:23:51   device has is as a better camera and as such I D and anything else they might [TS]

01:23:57   introduce along those lines is going to be in the iPhone first because the [TS]

01:24:01   iPhone has the mark to profit margins to support [TS]

01:24:05   the top align the camera do you know for me personally the cameras the most [TS]

01:24:08   important thing i I would probably buy whichever iPhone as the best camera even [TS]

01:24:14   if it's the 5.5 inch well if it was only the 5.5 inch man that would I don't know [TS]

01:24:19   what I mean the camera has gotten pretty good like I went from the I forget I [TS]

01:24:24   went from like the iPhone 12 the 3G 3G s maybe the difference was enormous but at [TS]

01:24:29   this point it you can certainly see a difference but it's pretty good already [TS]

01:24:34   you you know what you still see the difference [TS]

01:24:37   indoors ok outdoors I don't know that I can Pepsi challenge it but indoors you [TS]

01:24:41   can definitely still see the difference especially indoors and at night the low [TS]

01:24:46   light situations you can definitely like I think I could easily tell the [TS]

01:24:50   difference unit 505 that well but it's not even just telling the difference [TS]

01:24:54   it's is the is the lower one pretty good and pretty acceptable for a while and I [TS]

01:25:01   still cause I'm you know as I can sell my camera enthusiasts and you know I [TS]

01:25:06   have cameras you know how you know real cameras that have fancy lenses in the [TS]

01:25:12   high ISO so I I know what it's like to have a camera that can do really well in [TS]

01:25:16   low light you know and I just so I can see how much potential [TS]

01:25:20   phone cameras to have to go and write honestly it would pray it would truly [TS]

01:25:27   break my heart if the 5.5 inch display is the only way to go top and I just [TS]

01:25:32   can't see how they would make such an enormous leap because I'll tell you what [TS]

01:25:36   going from four inches to 5.5 inches it's huge it's just it's just huge its [TS]

01:25:42   it sounds like you're just talking about an inch and a half but it's not it's [TS]

01:25:45   just sad that so much bigger slice I mean it's I think it's even bigger than [TS]

01:25:50   like a field notes notebook I really really big again I can see why someone [TS]

01:25:56   would want that I totally understand the idea of hey I just I want something [TS]

01:25:59   right in the middle of a phoner tablet because I'm gonna use it all day long [TS]

01:26:02   for these things that's not right I just want something that's small as possible [TS]

01:26:08   and not noticeable in my pocket [TS]

01:26:11   so I don't know I really don't see how this is gonna play out [TS]

01:26:14   me take a third brake thank our final sponsor and enter great friend at [TS]

01:26:21   Backblaze you guys know back place they've been here before [TS]

01:26:25   unlimited on throttled back up for your Mac $5 a month for everything everything [TS]

01:26:33   you just pay $5 a month you install their software [TS]

01:26:37   yeah it does take a long time for your initial upload if you have a lot of data [TS]

01:26:42   to get a good captain [TS]

01:26:45   it's no no no no no way around it if you've got you know terabytes of data [TS]

01:26:51   and you know there's just no way to to get that up there instantly but it does [TS]

01:26:56   work I have a lot of data when I first signed up to couple days maybe a week [TS]

01:27:00   from my initial after that everything's in criminal and it just works they have [TS]

01:27:05   over 100 petabytes of total data backed up over five billion files have been [TS]

01:27:16   restored by users of back please [TS]

01:27:20   in other words not that they've backed up five billion they've backed up way [TS]

01:27:23   more than that but five billion people who've needed to get their files [TS]

01:27:28   restored from back please have gotten David iOS app that lets you access and [TS]

01:27:32   share your files on your iPhone to get something from your Mac just connected [TS]

01:27:37   back please and get the version that was most recently backed up you can restore [TS]

01:27:42   one file [TS]

01:27:44   15 or all of your files easily with their webber's were founded by X Apple [TS]

01:27:55   engineers Backblaze runs natively on Mavericks is no add-ons no gimmicks no [TS]

01:28:02   additional charges were here five dollars a month and think it's just too [TS]

01:28:07   good to be true it's really that's the deal it's just fantastic I've been [TS]

01:28:11   telling you about it for months [TS]

01:28:12   can't believe all of you haven't signed up yet but they keep coming back as [TS]

01:28:17   people keep signing up and if you've been on the fence i cant do it [TS]

01:28:21   strongly enough it's great service to help you sleep better tonight knowing [TS]

01:28:24   your stuff is everything on your Mac is backed up [TS]

01:28:27   off-site out of your house where do you go to find out more [TS]

01:28:31   www done back plays dot com slash during fireball Backblaze dot com slash [TS]

01:28:38   fireball you haven't signed up yet so bigger stored more RAM I thought I agree [TS]

01:28:47   with you on that I didn't I don't know if we concluded on that but I do think [TS]

01:28:51   they should go and I think the way that people are shooting video I think that [TS]

01:28:54   it's it's essential I know I've had family members come to me with iPhones [TS]

01:28:58   that are felt yeah yeah and it's because they shoot so many videos and photos I [TS]

01:29:05   mean it's I think it's do or else we have an agenda y so bigger bigger [TS]

01:29:15   iPhones this is how I want to talk about last weekend I was on just a small thing [TS]

01:29:18   but did you see the State of the Union address as a setting for a family matter [TS]

01:29:26   and I haven't caught up on all the videos so the state of the union is is [TS]

01:29:30   great I recommended for anybody who's only watch the keynote I know a couple [TS]

01:29:34   weeks out from the BBC but if you want a white one more I recommend that platform [TS]

01:29:38   state is it is always work especially as a developer but in general they didn't [TS]

01:29:43   hear about the keynote but that could have been in the keynote right and if [TS]

01:29:47   you're nerdy enough to even if you're not a developer but if you're nerdy [TS]

01:29:50   enough to listen to this podcast you're absolutely in the target audience for [TS]

01:29:53   the state of the union says it's not super Cody it's not a lot of example [TS]

01:29:58   code it's you know [TS]

01:29:58   code it's you know [TS]

01:30:00   it's it's at the level of like the show I think but they give you details that [TS]

01:30:04   they'd just cannot fit into the keynoter that they just don't want to put in the [TS]

01:30:08   the morning ringtone and the big one is such a tell it it's so awkward you know [TS]

01:30:13   you said where they've switched to this thing where they'll ship stuff at WWDC [TS]

01:30:17   and software and the hardware that comes out later in the year 2000 yeah that's [TS]

01:30:21   why they did that all the stuff about multiple screen sizes is so it's so [TS]

01:30:28   obvious but they can't say they won't neighborhood right well right they're [TS]

01:30:34   not going to say hey we might be shipping iPhones with new pixel [TS]

01:30:37   dimensions are new physical or we might when we unveiled the iPad later new iPad [TS]

01:30:44   later this year have show a new feature you can run to AB side-by-side they just [TS]

01:30:51   say like hey you know in theory you might you might want to support these [TS]

01:30:56   new they call it a depth of apps and it's sort of like responsible responsive [TS]

01:31:01   layout is to web design work sent out of whatever the screen sizes it'll still [TS]

01:31:06   work and look as if it was made natively for that size right and that they're [TS]

01:31:11   switching from a a model where there are two sizes you need to worry about iPhone [TS]

01:31:18   size and iPad size and horizontal and vertical land and then a little [TS]

01:31:25   asterisks for iPhone because they're still older ones that have a 3.5 [TS]

01:31:28   instance that have a four inch but they really just added pictures to the top [TS]

01:31:32   they didn't really create a new everything stayed exactly the same size [TS]

01:31:35   they just just got told I just got all our they're switching to a system where [TS]

01:31:42   there's these one-third with half with four with two thirds with and you know [TS]

01:31:49   like the iPhone is considered a one-third and so it just seems pretty [TS]

01:31:53   without saying hey we might do this they're telling you that your apps you [TS]

01:31:58   watch the everybody should watch the State of the Union and they they talk [TS]

01:32:02   about this and it's it's interesting both in terms of thinking about how it [TS]

01:32:05   might work as you know user and developer [TS]

01:32:08   how might you know but it's also interesting as anybody's ever spoken [TS]

01:32:13   publicly as careful with their words to to look at the country [TS]

01:32:17   yeah it and they do it pretty well but you can it's so hard it will make you [TS]

01:32:23   laugh it's really kind of funny I almost feel bad for him and then there's a [TS]

01:32:27   whole session haven't actually watched it yet but it's building adaptive apps [TS]

01:32:31   with you i cant section 216 and the thing that's interesting too I still [TS]

01:32:37   feel like this hasn't really gotten through to everybody at there's no NBA [TS]

01:32:41   this year I like everybody can just go to develop at apple.com or just google [TS]

01:32:47   WWDC 2014 videos it's easier but its / videos / 2014 and have all the videos [TS]

01:32:54   from WTC and you don't even need an 8th ATC account you don't have to login you [TS]

01:32:59   just click the video you want and start watching it so everybody you know you [TS]

01:33:02   have to sign up for a developer can you can just go watch session 21 sex and [TS]

01:33:07   talk and see them talk about it I had a note that I wanted to mention that it's [TS]

01:33:11   interesting it's interesting that the NDA has been lifted all this and they [TS]

01:33:16   just before the conference talked about how there can be access to bases of the [TS]

01:33:22   OS but as a developer it's tremendously annoying to have even more people [TS]

01:33:29   running a bit OS that's interesting that I you know I thought occurred to me and [TS]

01:33:37   it's yeah I thought about that but as my personal interest is a developer [TS]

01:33:45   accurate we're still iOS only and I was not having a public beta whereas at [TS]

01:33:51   Rogue Amoeba the max [TS]

01:33:54   almost all Mac and/or couple have something for them but it's but for the [TS]

01:34:00   most part though the company had him a company with it with some toes depth any [TS]

01:34:05   I was poor and you have people running a public beta of yourself right and and [TS]

01:34:11   people always did this who I don't wanna say shouldn't have but you know didn't [TS]

01:34:16   necessarily need to [TS]

01:34:19   and it was always a little bit of a of a struggle because you know we have to say [TS]

01:34:23   we're not there yet we're working on it but if you need your stuff to work on a [TS]

01:34:27   daily basis [TS]

01:34:28   don't wanna bado as I mean that's just good advice in general right it's [TS]

01:34:34   definitely good advice into anybody out there who's thinking about participating [TS]

01:34:37   in the Yosemite public business you know what I mean if you not where I'm not [TS]

01:34:42   saying don't do it I'm saying though you've gotta take responsibility and and [TS]

01:34:47   you've got to take responsibility for what and the more people that are doing [TS]

01:34:50   it the more emails were gonna get that say you know this isn't working whatever [TS]

01:34:53   and we want to support these people as soon as we can but we also have limited [TS]

01:34:58   resources and and so I don't know if this I don't know this will help Apple [TS]

01:35:02   or not because I think they had pretty good testing both internally and from [TS]

01:35:06   developers in previous years so I'm not really sure what they're striving for [TS]

01:35:11   with this sort of change to open it up a little bit more in theory if there's [TS]

01:35:16   something as stupid simple that's like really just like a line of code and I do [TS]

01:35:22   you know what it is that this thing we could do this and maybe we'll ship a [TS]

01:35:25   point one update and it'll make things run better [TS]

01:35:30   yosemite public beta sure you might do that you could do that it just in the [TS]

01:35:35   way that you even if there was no public beta might roll out dates of your apps [TS]

01:35:42   over summer if you can work one in the does make things better under yosemite [TS]

01:35:45   you'll do it you might have done it anyway because it'll help you because [TS]

01:35:48   you'll be right but you can't run your company you can't support a base [TS]

01:35:55   operating system and that's exactly it and so I said I don't know what Apple's [TS]

01:35:59   hoping to accomplish with this and I hope they do get something out of it but [TS]

01:36:02   it's definitely frustrating for us says as developers is ideally your support [TS]

01:36:08   you somebody either when it officially ships out of beta or soon after a wall [TS]

01:36:13   of your right [TS]

01:36:15   day one if possible if not as soon afterwards as possible but that's [TS]

01:36:19   because once it's out of beta it's a stable tour that the names and that's [TS]

01:36:23   the thing 22 you make a great point there that right now it's completely all [TS]

01:36:28   over the map and things can change drastically between releases [TS]

01:36:31   and trying to track every single one of those changes across weekly or monthly [TS]

01:36:36   releases before it's in the public's hands is not a good way to run a company [TS]

01:36:40   right it's you can't target a moving target you could you can try to you'll [TS]

01:36:47   end up wasting time you know and it could be something like a cosmetic bug [TS]

01:36:51   like you know this doesn't look good because it's doesn't render well on the [TS]

01:36:56   transparent Sutton and it ends up by the time it ships it's no longer even [TS]

01:37:01   transparent because they've changed it for two weeks worth of right now anyway [TS]

01:37:08   and it happen you cannot do it and again I've been there like paving way back [TS]

01:37:12   when I was a bare-bones we went through it with BBEdit on the public beta of [TS]

01:37:16   black with white house but I mean that are you talking 310 point out the actual [TS]

01:37:22   public betas then those were actually almost releases that's probably a bad [TS]

01:37:28   example because I think we only had the only way we do we only had a native [TS]

01:37:33   carbon version of BBEdit was internally beta testing we didn't have a public [TS]

01:37:37   beta so but there I remember there being a bare-bones though maybe not the 1000 [TS]

01:37:42   but like 10 1 intend to and all you know even before they even the basis of Mac [TS]

01:37:47   OS nine you know that the various updates to it [TS]

01:37:51   we'd get bug reports from people who were running it and it's like thanks for [TS]

01:37:55   filing the bug we do appreciate that report the bug but don't you don't [TS]

01:37:59   expect us to have this fixed on the schedule that we would for a similar bug [TS]

01:38:04   on a shipping version of that BS that's exactly right anyway that's interesting [TS]

01:38:10   I'm interested to see how that aspect of it plays out how popular the public well [TS]

01:38:13   i i should mention that it hasn't been a huge issue it's not as if we've seen an [TS]

01:38:18   influx of people running this who shouldn't be or you know but they [TS]

01:38:22   haven't started the public 84 yes I mean there is none right now at all don't ok [TS]

01:38:27   well then I guess we'll see I'm sort of out of it the first episode you'll know [TS]

01:38:33   in the next episode of the show if I start by apologizing I'm [TS]

01:38:37   nearly certain that the public beta hasn't started you may well be right i [TS]

01:38:40   mean I'm running it on one of my machines but that doesn't mean you know [TS]

01:38:43   I gotta from the developers area [TS]

01:38:45   my hope is that they're waiting for a significantly better I i think that the [TS]

01:38:50   two babies are actually pretty good for June right you know both Iowa State and [TS]

01:38:54   Yosemite i've i've got machines devices running both here and they're both [TS]

01:38:59   pretty good for June betas especially compared to past use ya past years the [TS]

01:39:04   June 12 usually been unusual you know how come back to in mid July when [TS]

01:39:09   they've got it did to me they seem like they're ahead of where they've been the [TS]

01:39:12   past years but there I wouldn't recommend anybody to depend on in either [TS]

01:39:16   know and there is a big thing is that a lot of a lot of the time the features [TS]

01:39:20   that they've talked about art in there yet [TS]

01:39:22   yes that's absolutely wanna rise in sea like how they talked about this new [TS]

01:39:27   stuff I want to see it and then you if you install you're not actually gonna [TS]

01:39:30   see it for another month because it's not there so so I don't know why I am [TS]

01:39:35   optimistic that there I'm curious about it though because it does seem it does [TS]

01:39:39   seem to be of a piece with this whole Apple you know that they're a little bit [TS]

01:39:44   not ever a radical departure but in a slight shift of course you know Angela [TS]

01:39:49   Ahrendts had a LinkedIn blog post yesterday on what it's like to be [TS]

01:39:54   starting a new job but a new company wasn't particularly revealing that Apple [TS]

01:40:00   was right and it was no secret there is nothing gossipy r shocking their notable [TS]

01:40:05   was you know well-written and interesting an interesting perspective [TS]

01:40:09   but the thing that's most interesting is that senior vice president at Apple [TS]

01:40:14   posted a here's what I'm up to bottle things right would never have tried not [TS]

01:40:21   just LinkedIn but on any kind of social network of bloggers and being well [TS]

01:40:26   besides when Steve Jobs of blogging on apple.com yeah but even then it wasn't [TS]

01:40:32   personal it was right it was two times in the entire history or Apple Steve [TS]

01:40:37   Jobs wrote you know here's [TS]

01:40:40   hear something you've mastered thoughts on music and then thoughts on flash [TS]

01:40:46   that's right that was the other one flash yeah how'd that work out but we [TS]

01:40:51   have Flash on the iPhone yet you know those people that I somebody email me [TS]

01:40:57   about that the other some reader wanted me to do like a clam chowder flash [TS]

01:41:01   because the people who are adamant that it was a sea could never be a success [TS]

01:41:04   without it might seem to have conveniently lost their lost their [TS]

01:41:11   interest in the cause no I don't believe so I I'm more curious are there any [TS]

01:41:17   devices you can go out by the day that have tried to current Android devices [TS]

01:41:21   habit or I don't think so I think you'd have to buy like a super low-end Android [TS]

01:41:27   phone that's running an ancient version of Android to get it like a two point [TS]

01:41:31   something version I don't think Android supported it [TS]

01:41:34   tire 4.0 virgins and therefore point I was told everybody is given up on my [TS]

01:41:40   blackberry still supports it they just had some newfound didn't think they're [TS]

01:41:46   funny it's funny how hard it is for companies to actually like the the the [TS]

01:41:52   the candle to actually go out right right ones like to remember the the load [TS]

01:41:58   sis like lawsuits against UNIX and Linux this is pursuing Linux and UNIX I forget [TS]

01:42:07   what the deal was that they own some piece of Unix and therefore receiving [TS]

01:42:11   limits I think was the deal and these lawsuits went on for like a decade and [TS]

01:42:15   they kept losing them but they kept piling them and it was always a concern [TS]

01:42:20   that you know this is going to impact something like and right where it's [TS]

01:42:24   actually even if it's not true Linux it's it's built around it and if this if [TS]

01:42:29   one of these lawsuits was successful suddenly somebody might be taking a huge [TS]

01:42:32   chunk of money out of some big company and yet anyway the point was that it [TS]

01:42:37   took over a decade I think before they as he said the candle finally went out [TS]

01:42:41   and they finally gave up and said all right we're done [TS]

01:42:43   on and it's a similar thing with blackberry where the company's just [TS]

01:42:47   limping along and I mean they must have some money in the bank to the way Apple [TS]

01:42:52   does not not to that extent but yeah I guess I don't know it's just I don't [TS]

01:42:58   know I expected something spectacular to have happened by now either like we're [TS]

01:43:02   out we're turning out the lights and we're sweeps older I you know the way I [TS]

01:43:05   expected to go as we told ourselves to LG HTC years i dont some somebody like [TS]

01:43:13   that we sold our souls to in our blackberries just a name that's owned by [TS]

01:43:17   this other guy like Napster got sold a couple times that way [TS]

01:43:21   yeah but that hasn't happened yet and yet they're coming out with new phones [TS]

01:43:26   and it's like I feel sorry for them I don't know anybody still left right they [TS]

01:43:31   don't look terrible but they don't look at least bit competitive with everything [TS]

01:43:35   else or you know right like palm just disappeared [TS]

01:43:40   you know that something would happen by now you know the blackberries gonna [TS]

01:43:45   disappear come down and bought by HP rate yeah I think that think that's [TS]

01:43:51   where they were no HP wound up with them at some point cause the Tablet size ones [TS]

01:43:56   were HP device called the touchpad yeah that's right they have blackberries [TS]

01:44:03   limping along still in that was then I was surprised to see this announcement [TS]

01:44:07   this week and last week and I've never looked at the phones but I have never [TS]

01:44:11   been interested but it's interesting that they're still able to put something [TS]

01:44:15   but I don't you know you never had just walking around the city and never see [TS]

01:44:20   blackberry posters in the carrier stores anymore [TS]

01:44:23   anything right you know it's almost like they're not they're going to buy one but [TS]

01:44:27   I would guess that most of the ones that are still being sold are like the old [TS]

01:44:32   style and not the new with a keyboard vs a touch screen right [TS]

01:44:37   the ones that you know people who are just blackberry diehards who just [TS]

01:44:39   skipped out on the whole iOS and right type computing thing and they just want [TS]

01:44:44   a replacement for the BlackBerry that made right which is one reason is that a [TS]

01:44:49   good business going forward but it never get something [TS]

01:44:52   works and and that it eventually five years you may well want the exact same [TS]

01:44:56   thing right I totally understand that might mean I personally obviously don't [TS]

01:45:02   you know when it comes to phones I don't feel that way but there's other things [TS]

01:45:05   in my life that if if it breaks I just want to buy the exact same god damn [TS]

01:45:09   keyboard just exactly my keyboard I had the same time but likes for five pairs [TS]

01:45:15   of the same stuff you know I don't care what the new sneakers are just give me a [TS]

01:45:19   new pair of some bomb right and that's it from my list this week could chil iyo [TS]

01:45:28   I don't want more for you can give you got a topic you got something to sit and [TS]

01:45:32   this is important to me [TS]

01:45:34   did you see it was last week did you see the announcement of these new emoji [TS]

01:45:39   emoji oh no oh no I didn't I saw that there were but I didn't see what was so [TS]

01:45:45   there's two things actually makes it promotes emoji 2 like a top-level [TS]

01:45:50   keyboard now so instead of by defaults it used to be you had to turn on the [TS]

01:45:54   emoji keyboard alright yeah he hasn't there by default for everybody was [TS]

01:46:00   actually a bit interesting because it indicates Apple feels this is part of [TS]

01:46:04   the culture now the same way like actuation is interesting but where [TS]

01:46:10   there's a smiley but instead of hitting the globe and pulling up other keyboards [TS]

01:46:14   you just hit the smiley button basically but yes the last week the standard got [TS]

01:46:20   released for like 240 250 new emoji and the way it works is that each platform [TS]

01:46:27   Apple Android Twitter has to then create illustrations for this and and make it [TS]

01:46:32   part of their OS or part of their platform and I wrote about this today [TS]

01:46:37   but the the the one that I'm very excited about and I'm a little worried [TS]

01:46:41   about is there is now going to be a middle finger remote I forget the exact [TS]

01:46:46   name but it's it's hand with middle finger raised you know they have long I [TS]

01:46:54   i'm looking at your web site now so it's what's it called [TS]

01:46:59   reversed can with middle finger extended and it and it was a hand flippin the [TS]

01:47:05   bird now my concern now is this a question for you is Apple going to [TS]

01:47:11   include this now that's a fascinating question is why is why you put pocket [TS]

01:47:19   fosse's I heard that's a damn good question because Apple you know they've [TS]

01:47:24   got the pile of poo in there but at the same time their app stores is fairly [TS]

01:47:30   restrictive there's no pornography in there there's no risk a content is pile [TS]

01:47:36   of poo is the is the emotive Mohd description pilot is the actual name of [TS]

01:47:42   you look in the unit called pile of bills so and so there's no no reason it [TS]

01:47:48   you would have to turn it into a googly eyed smiley face no its not happy face [TS]

01:47:52   it's not happy pile of poo it's not smiling face literally just pile of poo [TS]

01:47:56   it could be an ugly ranked smelly with flies buzzing rounded yeah like that'll [TS]

01:48:03   still a little stinker is coming out of a pile of poo and instead it's a very [TS]

01:48:07   very happy you know your your your doctor is going to be very happy with [TS]

01:48:13   this guy [TS]

01:48:15   yeah you're eating well you take care of yourself you know but so that the thing [TS]

01:48:20   is that you know their restrictive in some regards and then not in others but [TS]

01:48:24   this is a standard and they the the what's interesting is that they were [TS]

01:48:29   talking a couple months ago about introducing diversity into the emoji and [TS]

01:48:33   they wanted to have basically the whole lot of white people in the emoji which [TS]

01:48:38   is interesting because it comes from Japan so it's a little strange but Apple [TS]

01:48:43   said you know we want to have other other races represented in there and [TS]

01:48:47   they said they might just do it themselves and they can take instead of [TS]

01:48:50   like smiling elderly person they can make that a smiling elderly person of a [TS]

01:48:56   different race so I don't know you know they have the authority on their own [TS]

01:49:01   platforms to make this not quite a middle finger [TS]

01:49:05   and I'm worried that I'm gonna have to switch to Android if this happens [TS]

01:49:09   reversed and with middle finger extended well I mean can you make can you draw [TS]

01:49:17   that in a way that follows that guideline without it being a middle [TS]

01:49:20   finger [TS]

01:49:20   yea well look at that you're obviously not an emoji lawyer I actually have a [TS]

01:49:26   GED an emoji law so reversed and you do need to show the back right hand the [TS]

01:49:33   middle finger extended does need to be extended but there's no reason you can't [TS]

01:49:36   have another you toss up another finger and it's it's not incorrect and then [TS]

01:49:42   suddenly I'm not flipping the bird I'm giving them a peace sign right right [TS]

01:49:46   yeah exactly or or box I know that that is one of the new ones that's what I [TS]

01:49:53   thought when I call that that's already that's a long and prosper I feel like [TS]

01:50:00   you could officially comply with the description by putting another finger of [TS]

01:50:04   their I'm worried I'm worried John that's a good question they got to do [TS]

01:50:10   the right thing here they gotta give me the middle think you know it would fit [TS]

01:50:19   with wouldn't comply with the description at all but it would fit with [TS]

01:50:23   previous frustrations with similar curse words in in prose if they just replaced [TS]

01:50:32   it with a picture of a dark ride you would go to insert the SIM oda nice [TS]

01:50:45   that's my guess my guess is they're just going to put a picture of the son of a [TS]

01:50:49   bitch will say i'm hopeful [TS]

01:50:54   this is great now I'm on pins and needles to see how this turns out it [TS]

01:50:57   could be months we don't know the way the standard where it gets announced and [TS]

01:51:00   then they implemented over time so I don't know if it'll be part of Iowa [TS]

01:51:04   SEDAR iOS nine but I'm eager to see it and I hope we get what we're what we [TS]

01:51:08   deserve to know if there was any controversy over this you know i i didnt [TS]

01:51:14   not that I saw it it's a standards body that you know the the companies that [TS]

01:51:22   comply to the standard still have a lot of leeway rather so if you look you know [TS]

01:51:27   things look different on different platforms so go with no think they're [TS]

01:51:31   not going to do it i mean they did pile of poo though would there be a way that [TS]

01:51:36   they would add a parental control that you know she keep her in a while but the [TS]

01:51:41   thing is that if you don't know what it means that it's just a middle finger [TS]

01:51:44   sticking up right i mean it's not do they have other fingers can you get [TS]

01:51:48   every single finger of the mean there's already pointing fingers like pointed [TS]

01:51:52   with the pointer finger and hand up and down and I don't know if there's one for [TS]

01:51:57   every finger I don't think there is but I mean like you could just tell your [TS]

01:52:01   kids this is this means one like i mean that's probably a bad lesson to teach [TS]

01:52:06   your kid again make sure you to emphasize that lesson before the first [TS]

01:52:10   day planner this docu- [TS]