343: The Stand Is Your Hand
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Unfortunately, my bell is broken.
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Here, I'll show you.
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- Is that an euphemism?
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(bell ringing)
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this is just hitting the top,
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and you can see it's kinda rattly.
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(bell ringing)
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I can loosen it a little bit.
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(bell ringing)
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See, it gets all rattly, like,
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I took it apart earlier to try to figure it out,
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but I think the transport to and from the beach
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is finally what killed it after,
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I mean, I've,
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I got this bell in,
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jeez, I mean, when was the file system ding in the keynote?
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- Oh, I know, forever ago,
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I mean, this show has been going for effectively forever,
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it's a miracle we haven't been kicked off the internet.
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- It was in San Francisco, which is how we know.
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Hey, John, we're live.
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- Skype is not my friend.
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So, are you recording?
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'Cause we are.
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Yeah, I think I have everything sorted out, I don't know.
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- Oh, that's not ominous at all.
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- Oh, great.
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Do I sound okay?
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Yeah, you sound, I mean, from here, yeah.
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I don't know, whatever.
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(electronic beeping)
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Okay, so this is one of the most popular/important,
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question mark, shows of the year,
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because we're going to recap the Apple event
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that happened yesterday as we record,
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but this is also one of the most important shows of the year
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because even though ATP is not officially part of Relay FM,
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we are basically part of Relay FM,
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and because of that,
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we are jumping on the Relay FM bandwagon for St. Jude.
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So, September is Childhood Cancer Awareness Month,
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and our dear friend, Steven Hackett,
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who is one of the co-founders of Relay FM,
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his eldest son has battled childhood cancer
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for his entire young life,
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and thankfully for their entire family,
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they live in Memphis, Tennessee,
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which is where St. Jude is.
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And St. Jude is a children's research hospital
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that has helped push
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the overall childhood cancer survival rate
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from 20% to more than 80% in 50 years.
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And the thing is that they don't charge the families
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that see them a dime,
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and that often includes flying the families to Memphis,
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and not in a FedEx box, mind you.
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They actually put them in a regular plane
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and fly them to Memphis to get treatment in some cases.
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It is incredible the things that St. Jude does,
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and it does it by just depending on donations
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from people like the three of us,
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and like you, our beloved listeners.
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So, Relay has decided that last year,
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what was the goal, like 50 grand, I think,
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or something like that that they tried to raise in September?
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It was something along those lines.
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And this year, Relay is pushing for $75,000
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raised in the month of September.
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As we record this, they are $75 shy of $60,000.
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So, I expect by the end of this recording,
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I would like to see that $60,000 number hit, please,
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those of us who are listening live.
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That being said, they're trying to get $75,000.
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If you listen to this entire program
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and then drop $1,000 plus on a new iPhone,
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you can send $10 to St. Jude, maybe 50, maybe 100,
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maybe even another $1,000.
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So, any amount will help.
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And this is near and dear to all three of our hearts.
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We really would appreciate it
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if you could scrape together any amount of money
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and please give it to St. Jude.
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So, you can go to, and how fancy is this?
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You can go to stjude.org/atp.
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That's S-T-J-U-D-E.org/atp.
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And we will get lumped in with the Relay money,
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except we will, I guess, be somewhat special
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because it's somehow attributed to us as well.
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It's not a competition because all that matters
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is we get these kids money, or the doctors, I should say.
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So, anyways, stjude.org/atp.
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Please, if you're buying a $1,000 plus iPhone,
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I bet you can afford 10 bucks for childhood cancer.
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Or perhaps if you're buying a $5 to $10 Starbucks coffee,
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like Marco does every day,
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I bet you could just skip the coffee one day
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and go to stjude.org/atp.
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- I'm gonna go even further.
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I'm gonna say, and I think, first of all,
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man, I was so mad when I heard John's pitch for this
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on Rec. Diff. this past week.
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- Oh, I haven't heard it.
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I haven't heard it.
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- It was so good, and I was so frustrated
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that I didn't think of it,
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and that he did it before we got a chance to.
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But, as John loves, I will summarize him poorly.
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The gist of it was basically,
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it's hard to even imagine,
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for those of us who have not been faced with
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having one of our children have cancer.
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That's a horrible thing to put a family and a child through.
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And the amazing thing about St. Jude,
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as you touched on a minute ago, Casey,
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is that they treat children with cancer,
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but they don't charge the families any money.
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They pay for it with things like this.
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And to have this horrible thing
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that you have to deal with as a family,
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to also have a financial burden on top of that
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is horrendous.
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It's the reality of our American medical system,
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unfortunately, that you have to be faced
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with massive financial ruin
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in order to get your kid life-saving treatment,
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but that's the reality we live in.
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So to have something like St. Jude,
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where you're fighting through this horrible time,
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and they just take away this giant concern
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that you would otherwise have to deal with,
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that is such a big deal.
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It's so life-changing, and so just merciful,
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and graceful for the people who have to go through this.
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It is incredibly meaningful.
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And so, we are about to talk for two hours
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about how amazing it is that these $1,000-plus products,
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by the way, multiple $1,000-plus products
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that we're in, are 20% better than they were last year,
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and how we're all gonna upgrade to them.
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Even though we don't need them, our phones work fine,
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and we're gonna upgrade anyway.
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And I have a feeling, based on our listenership,
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a large portion of you out there are in a similar situation
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where a large portion of you out there
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are going to replace a phone or a watch
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that doesn't really need to be replaced.
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It still works, but the new shiny just came out,
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and you're gonna go buy it.
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And that's great, I'm one of you.
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I'm gonna go buy it too.
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But I'm gonna say, don't give them $10.
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If you're one of these people who can afford
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to replace a perfectly working phone
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because the new one is shiny and better,
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I honestly think, give them a minimum of $100.
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You can do it.
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If you're listening to this show,
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you are disproportionately likely
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to be one of these people.
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And look, if you can't afford it, I understand, that's fine.
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I understand completely.
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But many of our listeners can, I know that.
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And so if you can afford a new phone or a new watch
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next week or whenever these things ship
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or whenever you get your hands on them,
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you can probably afford $100 to St. Jude.
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So I'm gonna say throw in at least $100.
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That's my command to our audience.
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- Your command? - Yep.
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- Very commandeering.
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I thought Casey's pitch was much better than any of mine.
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- I took two attempts to do it on Rectives.
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I tried to do it one week and then the second week
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I came back and tried to do it again.
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But I think you two have covered well.
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We'd like to see this number go up.
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Please give generously.
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All right, with that out of the way,
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I have a little bit of follow up with regard to SiriusXM,
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which I know everyone--
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- There's no follow up on Apple event shows.
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What are you doing?
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- No, come on, it's brief.
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It'll be quick. - No, Casey.
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John just said no follow up.
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Don't touch it.
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- We never do it on event shows.
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- That's true.
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All right, I'm walking away.
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I'm walking away.
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All right, we'll save for next week.
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- So, Wyatt, what even made you think you were doing it?
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You just leave it out there for next week.
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- What was it so small? - You thinking, Casey?
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- It's so little.
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- We've only been doing this show for seven years.
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We don't do follow up on events.
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- Oh my God, all right, fine.
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I was gonna make the point.
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- What was it about anyway?
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I mean, look.
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- It was funny.
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It was funny.
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That's why I wanted to do it.
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- Too bad, can't do it.
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Seven years.
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- You're gonna have to wait.
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You're gonna have to wait, listeners.
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Let it be known.
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This is gonna be a funny anecdote.
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You're gonna have to wait a week.
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Okay, so there was an Apple event, guys, and I think I liked
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it, but I don't think I'm supposed to if you read
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the New York Times.
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- That article was terrible.
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- I thought it was a pretty good event.
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Like, yeah, the game demos stank, and I'd like to,
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obviously, just get an overview real quick.
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The game demos, whatever.
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Not really for me.
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I thought that the retail update being at the end was
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a little weird, but ultimately probably for the best,
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especially since it was quick.
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The hardware seems real good.
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Again, we'll dive into more detail in just a moment.
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I have already spent hundreds of dollars on new Apple watches
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for Aaron and myself because we're both rocking
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Series 3 watches.
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We both like our watches, but we are both ready
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for new watches.
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So we are already like almost $1,000 in the hole on watches,
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and we haven't even bought phones yet.
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So this is going to be a very expensive fall
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for the Lis family.
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We are also on iPhone 10s.
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We did not get any new hardware last year because we were
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good little boys and girls who had just quit their jobs.
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So anyway, point is, I thought the event was pretty good.
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I liked that it wasn't two plus hours.
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It also makes me think that maybe some things were missed,
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but you know, that's okay.
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I thought it was mostly paced reasonably well,
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and I thought it was pretty good, all told.
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Marco, let's start with you.
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Just overall, you know, macro level impressions.
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I mean, I think, you know, there's things that I'm going
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to nitpick, like the game demos.
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We'll get to that in a few minutes, but ultimately,
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I think the complainants and the press are being unreasonable
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for the most part, and/or they are acting like aspects
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of this are new when they're not new.
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Apple did two major product revisions here,
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you know, the iPhone and the watch, and the iPad was minor,
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but you know, they did two major product revisions here.
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The iPhone was about the same magnitude of update
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that it usually is, not earth shattering, but good.
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You know, there are some nice improvements,
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nice iterative improvements, and you know,
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things that we're all gonna want, so that's good.
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And the watch, while it didn't have a ton of improvements,
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had one really big one, so that's really good.
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And that really big one was something that we didn't think
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we would get for a long time, if ever.
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I would say overall, like product-wise,
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it was actually a pretty straight down the middle,
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decent keynote.
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I don't know what everyone's complaining about product-wise,
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except that everyone's saying, oh, they should've done more,
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or should've done more, these products are boring,
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whatever, but you know what?
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If you look at, you know, these are mature product categories
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for the most part now, you don't get a ton
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of like earth-shattering change anymore.
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You get occasional earth-shattering stuff,
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which people, by the way, promptly forget about,
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and then expect it again the next time,
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and every time after that.
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But you know, this was, I think,
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a solid down the middle event.
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It was not great, it was not bad,
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it was right down the middle, it was fine.
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The problem, though, is that people expect like Santa Claus,
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every event and every year, and that's just, you know,
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it's not, every year is not gonna be
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the original iPhone keynote.
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Every year is not gonna be the original,
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like some big innovative thing, although there might be
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this weird AR thing later, but we'll see where that goes.
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But on the other hand, I think where the complaints
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are valid, the events really are pretty low
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on personality and humanity.
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You could, you know, you can see how incredibly scripted
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and rehearsed and rigid they are.
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They really feel more and more just like commercials
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by boring people as the years go on.
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And that is a, I think that is a totally valid criticism
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of these events, they really do just feel like commercials,
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and they're slow, and the formula is kind of stale,
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and they are super painful at times when, you know,
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when certain people maybe aren't the best presenters
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and it's super awkward or you're sitting through
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some boring demo, like, those are all valid complaints
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that really make them feel like dull,
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corporate event meetings.
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And with one exception, which I'll get to in a moment,
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this has really been happening for such a long time now
00:12:16
◼
►
that I don't know why you would start
00:12:17
◼
►
complaining about it now.
00:12:18
◼
►
The events have been heading in this direction for years.
00:12:21
◼
►
They've been for years going towards boring,
00:12:24
◼
►
long, formulaic commercials by boring people on the stage.
00:12:29
◼
►
Anybody who's criticizing that now,
00:12:31
◼
►
like, you haven't been paying attention.
00:12:32
◼
►
However, there is this one aspect,
00:12:34
◼
►
it kind of makes me uneasy.
00:12:36
◼
►
I don't know when this started.
00:12:38
◼
►
I don't know if it's a difference in seating
00:12:42
◼
►
or if it's a difference in how the audience is miked
00:12:45
◼
►
and mixed with the audio, but in recent events,
00:12:50
◼
►
Apple has been basically packing the seats
00:12:54
◼
►
with retail employees.
00:12:56
◼
►
I don't know how exactly it works,
00:12:58
◼
►
but not everyone in these events is press.
00:13:02
◼
►
There's a large number of retail employees
00:13:04
◼
►
that get to sit in the audience.
00:13:06
◼
►
Apple retail employees are trained and selected
00:13:10
◼
►
for how much they cheer for everybody
00:13:13
◼
►
and make everyone feel good when you're coming into the store
00:13:15
◼
►
and all that stuff.
00:13:16
◼
►
And the WBDC staff was also very much significantly
00:13:21
◼
►
augmented by retail employees who themselves were, again,
00:13:23
◼
►
like, selected for how much they would cheer for everyone.
00:13:26
◼
►
And that's why they would cheer for you
00:13:28
◼
►
walking down the stairs and cheer for you
00:13:29
◼
►
going into sessions and everything.
00:13:30
◼
►
And at the events, you have what seems like
00:13:34
◼
►
similar selection of retail employees,
00:13:36
◼
►
where they are just incredibly happy
00:13:40
◼
►
and applauding hugely, outrageously strongly
00:13:45
◼
►
at everything and everyone on stage.
00:13:48
◼
►
And because they're retail employees, it's like,
00:13:50
◼
►
well, it doesn't feel genuine.
00:13:53
◼
►
It feels like there are plants in the audience.
00:13:54
◼
►
And I know some of them really are genuinely excited,
00:13:56
◼
►
I'm sure, but just because they are retail employees
00:13:58
◼
►
and because they are cheering so loudly
00:14:01
◼
►
and because they're cheering totally for their bosses
00:14:04
◼
►
who were on stage, it feels disingenuous.
00:14:08
◼
►
And that part of the way these audiences
00:14:12
◼
►
and the way the sound is mixed and wherever they're sitting,
00:14:14
◼
►
whatever it is, whatever is making this so prevalent,
00:14:16
◼
►
it's kind of creepy to me.
00:14:18
◼
►
It makes it seem like I'm at almost like a cult event.
00:14:22
◼
►
And I know that's a tuck-she-word for Apple fans,
00:14:24
◼
►
'cause people who aren't Apple fans
00:14:25
◼
►
accuse us of being in a cult just by liking Apple stuff.
00:14:27
◼
►
But it really does feel kind of like a cult event
00:14:29
◼
►
when you have a large number of people
00:14:32
◼
►
just screaming and yelling with massive applause
00:14:35
◼
►
for things that maybe don't fully deserve
00:14:37
◼
►
that level of enthusiasm.
00:14:39
◼
►
And it just feels kind of fake and forced
00:14:42
◼
►
and corporate and weird.
00:14:44
◼
►
So I would hope that they can somehow adjust that balance,
00:14:48
◼
►
turn that down a little bit,
00:14:50
◼
►
rein that in a little bit, because that is strange to me.
00:14:53
◼
►
It kind of sours the attitude of the event
00:14:57
◼
►
because it seems fake.
00:15:00
◼
►
And there's enough enthusiasm that's genuine
00:15:03
◼
►
for Apple products, even among the press who are there,
00:15:06
◼
►
there's enough enthusiasm,
00:15:07
◼
►
they don't need to stack the audience.
00:15:09
◼
►
They don't need to have people who are going to be
00:15:12
◼
►
artificially seeming outrageously applauding over everything
00:15:16
◼
►
just because it's their boss on stage.
00:15:19
◼
►
They don't need that so much.
00:15:20
◼
►
They need to turn that down.
00:15:21
◼
►
Because let the product speak for themselves,
00:15:24
◼
►
let the people speak for themselves, it's a bit much.
00:15:28
◼
►
- I thought it was kind of above average
00:15:32
◼
►
as far as these things go.
00:15:33
◼
►
I agree that I don't see any particular change
00:15:36
◼
►
from this one from the next one.
00:15:37
◼
►
There's such a thing as fatigue and there's news cycles
00:15:39
◼
►
and these things come and go and there's backlash
00:15:41
◼
►
and there's backlash to the backlash
00:15:43
◼
►
and there's all those sorts of things.
00:15:44
◼
►
But based on the substance of the presentation,
00:15:46
◼
►
both the substance and the presentation style,
00:15:49
◼
►
there was nothing new in this.
00:15:50
◼
►
They say things like this all the time.
00:15:52
◼
►
They have product announcements like this all the time.
00:15:53
◼
►
There was nothing particularly awful
00:15:55
◼
►
about this presentation,
00:15:56
◼
►
maybe nothing particularly sterling either,
00:15:58
◼
►
but it was fine.
00:15:59
◼
►
And as Marco pointed out,
00:16:01
◼
►
I think the actual things that were announced,
00:16:03
◼
►
we had one very surprising good thing
00:16:05
◼
►
and everything else was okay and what we expected.
00:16:08
◼
►
So I personally don't have any real issue with it.
00:16:11
◼
►
As for the applauding and stuff, that's also not new.
00:16:14
◼
►
I don't mind it because I think
00:16:16
◼
►
if you don't intentionally have, not having plans,
00:16:20
◼
►
if you don't have Apple employees in the audience
00:16:23
◼
►
who you know are going to cheer,
00:16:24
◼
►
it's not like they're being commanded to cheer.
00:16:26
◼
►
You know they're going to cheer
00:16:27
◼
►
because they're cheering for themselves
00:16:28
◼
►
and their colleagues and yes, sometimes their bosses.
00:16:30
◼
►
But if you don't have them there
00:16:33
◼
►
and if it's a press event and an event
00:16:36
◼
►
that doesn't have the public,
00:16:38
◼
►
there will be substantially less applause.
00:16:40
◼
►
Not because the press never applauds,
00:16:42
◼
►
because some of them do,
00:16:43
◼
►
but because they're all typing.
00:16:45
◼
►
They're all doing things, they're preoccupied.
00:16:48
◼
►
And if you have a presentation
00:16:49
◼
►
where they announce something that is really good
00:16:52
◼
►
but everyone in the audience is too busy to applaud,
00:16:54
◼
►
it sounds bad.
00:16:55
◼
►
Like they're putting on a show, okay?
00:16:57
◼
►
And part of the show is the applause track
00:17:00
◼
►
and the applause sign.
00:17:00
◼
►
Like there's a real reason this is a thing in show business.
00:17:03
◼
►
It's just something that needs to be there
00:17:05
◼
►
so that people watching at home alone
00:17:08
◼
►
feel like Apple is not bombing on stage.
00:17:10
◼
►
So I understand the need to do it.
00:17:12
◼
►
I do agree though that maybe it has been amped up
00:17:16
◼
►
to a degree where they're applauding very loudly
00:17:20
◼
►
for things that don't really warrant even any applause.
00:17:23
◼
►
So they need to find a middle ground.
00:17:25
◼
►
But again, that's not new either.
00:17:27
◼
►
Go look at the last presentation
00:17:28
◼
►
and the presentation before that.
00:17:30
◼
►
Like for the past several years,
00:17:32
◼
►
there has been substantial unwarranted applause
00:17:35
◼
►
at many phases of the presentation.
00:17:37
◼
►
And like, honestly, it doesn't bother me that much.
00:17:39
◼
►
Like I think it's fine, I'm used to them.
00:17:41
◼
►
I can understand why it would be off-putting
00:17:42
◼
►
to somebody else, but all that said,
00:17:46
◼
►
speaking of reconcilable differences,
00:17:47
◼
►
the show I just recorded about that,
00:17:49
◼
►
Merlin had, maybe Casey will know this expression,
00:17:53
◼
►
Merlin had a feeling, Merlin felt a certain way.
00:17:56
◼
►
Merlin felt a way.
00:17:56
◼
►
What is that expression, Casey?
00:17:58
◼
►
- I have no idea.
00:17:59
◼
►
- You're my last hope
00:18:00
◼
►
'cause you know all the weird kid expressions.
00:18:02
◼
►
Anyway, I try to get on the show
00:18:05
◼
►
and Merlin doesn't know either.
00:18:05
◼
►
Merlin had some strong feelings
00:18:07
◼
►
in reaction to the presentation
00:18:09
◼
►
and we talked about them at length.
00:18:10
◼
►
He was very emotional about them.
00:18:13
◼
►
But I feel like that's the frame,
00:18:16
◼
►
the proper frame for all this stuff.
00:18:17
◼
►
It's like, look, if you watch this presentation
00:18:19
◼
►
and feel bad about it in some way,
00:18:21
◼
►
most of that is probably based on you
00:18:27
◼
►
and not the presentation.
00:18:28
◼
►
Like the presentations haven't changed.
00:18:30
◼
►
Maybe something in you has changed.
00:18:32
◼
►
Maybe your tastes have changed.
00:18:33
◼
►
Maybe you have fatigue.
00:18:34
◼
►
Maybe you think differently about it.
00:18:36
◼
►
Maybe the place you're in that day
00:18:38
◼
►
or the place you're in in your life makes it,
00:18:40
◼
►
that's all perfectly valid.
00:18:42
◼
►
I just feel like the takes that are written
00:18:45
◼
►
in the opposite direction,
00:18:46
◼
►
that somehow Apple is either A,
00:18:48
◼
►
doing something terribly wrong
00:18:49
◼
►
or B, doing something worse or different
00:18:52
◼
►
than they did before, I don't see that.
00:18:54
◼
►
I don't think what they're doing is terribly wrong.
00:18:56
◼
►
I mean, maybe they're not putting on a great show,
00:18:58
◼
►
but it's an okay show,
00:18:59
◼
►
and I don't think it's particularly different.
00:19:01
◼
►
So overall, I thought the event was fine.
00:19:03
◼
►
I understand people having strong reactions to it,
00:19:06
◼
►
positive or negative, and that's their reaction to have.
00:19:09
◼
►
My reaction was fairly neutral, though.
00:19:11
◼
►
- So you had all the feels?
00:19:13
◼
►
Is that what you're looking for?
00:19:14
◼
►
- No, I didn't.
00:19:15
◼
►
I was like, you know.
00:19:16
◼
►
- No, I'm saying the phrase, the phrasing.
00:19:18
◼
►
The Joe Steele and Jelly. - No, I know that one.
00:19:19
◼
►
It wasn't feels.
00:19:20
◼
►
We couldn't, we tried,
00:19:21
◼
►
and you'll hear it in a rec, this, if you listen.
00:19:22
◼
►
We tried to figure it out, and we couldn't figure it out.
00:19:25
◼
►
- No, Joe Steele and Jelly,
00:19:26
◼
►
we're trying to pinch in and help, and I got,
00:19:29
◼
►
I'm sure once I eventually hear it,
00:19:31
◼
►
I'm gonna think myself an idiot for not thinking of it,
00:19:33
◼
►
but that's okay.
00:19:34
◼
►
Marco, tell me about game demos, because--
00:19:37
◼
►
- That's not Marco's item, come on.
00:19:39
◼
►
- Hold on, hold on.
00:19:40
◼
►
I wanna hear the negative net version,
00:19:43
◼
►
because I'm gonna agree with probably every word of it,
00:19:45
◼
►
and then I'm hoping that you can give us, John,
00:19:47
◼
►
the more optimistic--
00:19:48
◼
►
- No, I wrote the negative thing that is at the top of,
00:19:50
◼
►
all right, go ahead.
00:19:53
◼
►
- Sorry, John.
00:19:54
◼
►
- For the record, listeners, what it reads in the show notes
00:19:57
◼
►
is, quote, "Why Apple's game demos are bad," quote--
00:20:00
◼
►
- I should've signed it, I guess.
00:20:01
◼
►
I thought it was obvious that I wrote that.
00:20:08
◼
►
- With love, John C.
00:20:13
◼
►
I guess I'll take this, then.
00:20:16
◼
►
- Feel free, Marco.
00:20:18
◼
►
- I mean, the game demos, I mean, look,
00:20:21
◼
►
again, we were all complaining about it.
00:20:22
◼
►
I don't know why they led with the game demo.
00:20:25
◼
►
I mean, I guess I know why,
00:20:25
◼
►
'cause they wanted to push Apple Arcade,
00:20:28
◼
►
but I have never seen a game demo
00:20:32
◼
►
that was remotely engaging,
00:20:34
◼
►
that I thought looked fun at all,
00:20:37
◼
►
and that made me wanna go buy the game.
00:20:40
◼
►
The problem is, you have people on stage
00:20:44
◼
►
who are not used to it, so they're nervous,
00:20:47
◼
►
and they're demoing something which is incredibly risky,
00:20:50
◼
►
and it does sometimes go wrong,
00:20:51
◼
►
'cause that's just the nature of these things, right?
00:20:53
◼
►
So they're super nervous.
00:20:54
◼
►
Things could break at any moment,
00:20:56
◼
►
and you could tell the whole thing
00:20:59
◼
►
is super, super rehearsed and canned.
00:21:03
◼
►
Every single line that people say is scripted.
00:21:06
◼
►
They try to make it sound like it's not, but it is,
00:21:09
◼
►
and so it just comes off sounding really fake and forced.
00:21:13
◼
►
It just falls flat for me, and then the problem is,
00:21:16
◼
►
you can't demo a game in this way,
00:21:20
◼
►
in any kind of large corporate media event,
00:21:25
◼
►
and make it look fun.
00:21:25
◼
►
You just can't.
00:21:26
◼
►
The games that people actually play on their phones
00:21:30
◼
►
are the ones that either trick them into being fun,
00:21:35
◼
►
or the ones that are actually fun,
00:21:36
◼
►
and I don't see a lot of people ever playing the games
00:21:40
◼
►
that get demoed on stage with these big, rich graphics
00:21:43
◼
►
that you gotta sit there and play for hours.
00:21:46
◼
►
That's not what I find fun on a phone,
00:21:50
◼
►
and I don't think that's what most people
00:21:52
◼
►
find fun on a phone.
00:21:53
◼
►
What most people play on their phone
00:21:55
◼
►
are different kinds of games.
00:21:56
◼
►
They're more casual.
00:21:58
◼
►
They're more in and out in a minute or less.
00:22:01
◼
►
They're more things that don't have cutting-edge graphics.
00:22:05
◼
►
It's a lot of games that are just basic 2D,
00:22:10
◼
►
basic movement animations that can be easily cross-platform
00:22:14
◼
►
and stuff like that.
00:22:15
◼
►
It's not these big, 3D, cutting-edge games,
00:22:17
◼
►
but also anybody can make games good graphics these days.
00:22:21
◼
►
There's a billion games out there.
00:22:23
◼
►
The App Store and Apple and the world at large
00:22:26
◼
►
outside of Apple, there is no shortage of games.
00:22:29
◼
►
What there is always demand for,
00:22:31
◼
►
and seemingly a shortage of, is great games,
00:22:36
◼
►
and these games usually aren't great games.
00:22:39
◼
►
They're just mediocre, like, "Here, look at this graphic.
00:22:42
◼
►
"Here's a dragon, woo!"
00:22:45
◼
►
But yeah, is it fun?
00:22:46
◼
►
There's no way to really demo, is it fun, on stage.
00:22:50
◼
►
So you end up seeing, "Ooh, graphics, who cares?
00:22:53
◼
►
"We're not here for the graphics of the games.
00:22:56
◼
►
"No one is playing phone games for their graphics.
00:22:59
◼
►
"Even the really good ones, I know they're up there
00:23:01
◼
►
"trying to show off Metal and the GPUs and everything,
00:23:03
◼
►
"but you know what, even the really good games,
00:23:04
◼
►
"no one cares because no one plays phone or iPad games
00:23:07
◼
►
"because they have amazing graphics."
00:23:09
◼
►
People play these games because they're fun
00:23:11
◼
►
and they're on the thing that's always with them.
00:23:12
◼
►
So the demos are trying to sell us on things
00:23:17
◼
►
we don't care about in a way that seems
00:23:20
◼
►
super disingenuous and is very boring
00:23:23
◼
►
and is never what we want the presentation
00:23:25
◼
►
to grind to a halt to see.
00:23:26
◼
►
And on top of that, the thing that's really important
00:23:30
◼
►
about a game, which is whether it's fun or not,
00:23:32
◼
►
is almost never apparent.
00:23:35
◼
►
And I would say largely that all applies, for me,
00:23:41
◼
►
that all applies to everything we've seen so far
00:23:44
◼
►
about Apple Arcade.
00:23:46
◼
►
In Apple Arcade, I know this is moving on slightly,
00:23:48
◼
►
but Apple Arcade, to me, has the exact same problem so far,
00:23:52
◼
►
which is, great, I can pay five bucks a month
00:23:55
◼
►
for 100 games, that sounds awesome,
00:23:58
◼
►
but I don't want 100 games, I want three great ones.
00:24:02
◼
►
And I don't know if out of those 100 games,
00:24:04
◼
►
if I'm gonna find three great ones, or what they are,
00:24:06
◼
►
or how I would even find them.
00:24:07
◼
►
So until it launches, and until people start talking about
00:24:11
◼
►
a couple of games that are super good in it,
00:24:13
◼
►
I have a hard time getting excited about it.
00:24:15
◼
►
Because, you know what, I have a Nintendo Switch,
00:24:18
◼
►
there's hundreds of games on that, too.
00:24:19
◼
►
I already have a phone, there's millions of games, probably.
00:24:24
◼
►
There's hundreds of thousands of games, at least,
00:24:26
◼
►
on the App Store already.
00:24:28
◼
►
Many of them are free or very low cost.
00:24:30
◼
►
I could buy lots of them for $5 a month total.
00:24:33
◼
►
I already have lots of them on the phone, I never play.
00:24:35
◼
►
Because most of them aren't fun.
00:24:37
◼
►
The App Store is full of simple, not very fun,
00:24:42
◼
►
non-noteworthy games.
00:24:44
◼
►
And there's a few gems, there's a few real standouts.
00:24:48
◼
►
I don't care about Apple Arcade, unless and until
00:24:53
◼
►
it has those few standouts for me.
00:24:54
◼
►
Because I don't want 100 mediocre games
00:24:56
◼
►
that make good two second demos.
00:24:58
◼
►
I want those three great games that wouldn't be
00:25:02
◼
►
otherwise available to me.
00:25:04
◼
►
I want those, and so until we get those,
00:25:06
◼
►
it's really hard to get excited about it.
00:25:09
◼
►
- John, tell me why Apple's game demos are bad.
00:25:12
◼
►
- Thank you, Casey, I think I will.
00:25:16
◼
►
I differ a little bit on Marco, but not in the fact
00:25:19
◼
►
that Apple's game demos are bad.
00:25:20
◼
►
And this is, again, not a new thing.
00:25:22
◼
►
Apple's been doing game demos forever.
00:25:24
◼
►
They have been bad the whole time, they continue to be bad.
00:25:27
◼
►
And people getting, maybe this is, again, fatigue,
00:25:30
◼
►
it's just coming to a head, because we've seen so many
00:25:32
◼
►
bad demos that in this particular one, people are getting
00:25:34
◼
►
all up in arms, but you could have had this exact same
00:25:35
◼
►
conversation for name the bad game demo.
00:25:38
◼
►
I'm gonna set aside the Anki Drive thing,
00:25:40
◼
►
because that was a physical real world thing,
00:25:42
◼
►
so at least you got to see people on stage
00:25:43
◼
►
with physical objects, sort of.
00:25:45
◼
►
Anyway, this is like so many other things related
00:25:48
◼
►
to Apple and games, where they seem not to be aware
00:25:52
◼
►
that other people have figured this out.
00:25:54
◼
►
So, games and showing on a big stage in front of an audience,
00:25:59
◼
►
including lots of press, to try to show people games
00:26:02
◼
►
in an enticing way, is something that happens
00:26:05
◼
►
all the time successfully.
00:26:07
◼
►
Not by Apple, but the rest of the gaming industry
00:26:09
◼
►
does this all the time, and it's not a big mystery.
00:26:12
◼
►
E3 happens every year, or PAX, or any of the other
00:26:16
◼
►
gaming expos, TGS, right?
00:26:19
◼
►
There are tons of places where this happens.
00:26:21
◼
►
If Apple would just go to one of them and say,
00:26:23
◼
►
"How did they do it?
00:26:24
◼
►
"Their whole conference is about games,
00:26:26
◼
►
"and the audience seems excited when they show games.
00:26:29
◼
►
"How did they do that?"
00:26:30
◼
►
'Cause it never happens for us.
00:26:31
◼
►
We show games, and the audience is like,
00:26:32
◼
►
"Eh," and then the Apple retail's cheering or whatever,
00:26:34
◼
►
but what happens?
00:26:36
◼
►
And I don't understand why they can't figure that out,
00:26:39
◼
►
but there are a few fairly simple rules,
00:26:42
◼
►
and there are things that are not in their favor.
00:26:44
◼
►
First of all, show your games to an audience
00:26:46
◼
►
that cares about games.
00:26:47
◼
►
Now, I know it's hard when it's press,
00:26:49
◼
►
'cause in theory, the press cares about
00:26:50
◼
►
whatever you have to say, and if you're gonna be
00:26:51
◼
►
talking about games, they care about games or whatever,
00:26:53
◼
►
but all those things I just described
00:26:54
◼
►
are gaming conferences.
00:26:55
◼
►
You can be pretty sure that the people in the audience
00:26:57
◼
►
there are interested in games, whether they be press,
00:26:59
◼
►
or the general public, or whatever.
00:27:01
◼
►
So you have to do that.
00:27:02
◼
►
Second is, when you show someone a game,
00:27:04
◼
►
when you're having a demo of a game,
00:27:06
◼
►
it's very much like demos for movies or television shows,
00:27:10
◼
►
which we'll get to in a little bit.
00:27:12
◼
►
You have to show them something
00:27:15
◼
►
that's going to entice them.
00:27:16
◼
►
When it comes to games, there's a couple of broad categories
00:27:19
◼
►
that you can do.
00:27:19
◼
►
One, and these are the obvious ones,
00:27:21
◼
►
if it's an IP that they already like,
00:27:24
◼
►
if it's a franchise, if it's a sequel,
00:27:26
◼
►
if everybody loved the first game in the series,
00:27:28
◼
►
you're showing them the second game in the series,
00:27:30
◼
►
they're primed to like that.
00:27:32
◼
►
It's part of the reason why we're excited about the iPhone,
00:27:33
◼
►
because we like the previous iPhone,
00:27:35
◼
►
and we assume the next one's going to be good,
00:27:36
◼
►
so we're all ready to see what's the next iPhone.
00:27:38
◼
►
The second thing is, if you're going to have a product
00:27:44
◼
►
from a creator that people don't,
00:27:45
◼
►
I know it's weird, 'cause Apple's the only creator in here,
00:27:47
◼
►
but like a game expo, or like at a gaming conference,
00:27:50
◼
►
if there's a director or a publisher that you really like,
00:27:53
◼
►
the latest game from Kojima, from Miyamoto, right?
00:27:58
◼
►
People will be excited about that,
00:27:59
◼
►
because it's the person making the game, or the company,
00:28:01
◼
►
the next Bungie game, or whatever, right?
00:28:04
◼
►
Again, Apple has no track record
00:28:06
◼
►
of being a great publisher of games,
00:28:07
◼
►
or a great contributor to games anyway,
00:28:10
◼
►
except for that they run the store,
00:28:11
◼
►
that has had some good games on it,
00:28:12
◼
►
but not that many, proportionally, percentage-wise.
00:28:15
◼
►
The next thing you can do is wow the audience
00:28:19
◼
►
with something they've never seen before.
00:28:21
◼
►
Yes, that includes amazing graphics,
00:28:23
◼
►
or things that were not technically possible before.
00:28:25
◼
►
What are the odds of Apple doing that on a phone platform?
00:28:27
◼
►
Pretty slim.
00:28:28
◼
►
I mean, Apple loves to say, look,
00:28:29
◼
►
this is an amazing thing you can have on a phone.
00:28:31
◼
►
Okay, maybe, sure, but you're like,
00:28:34
◼
►
that's not how game demos work.
00:28:36
◼
►
No one does a game demo and say,
00:28:37
◼
►
isn't this the best looking game you've ever seen on the Wii?
00:28:40
◼
►
It's like, yeah, this is the best looking game on the Wii,
00:28:42
◼
►
but it's not impressive.
00:28:44
◼
►
We're not impressed by this Wii game,
00:28:46
◼
►
'cause overall you're not showing us
00:28:47
◼
►
something we haven't seen before.
00:28:48
◼
►
Every other console has better graphics than this,
00:28:50
◼
►
or whatever, and in that same category is,
00:28:54
◼
►
show a gameplay innovation that's never been seen before.
00:28:56
◼
►
You've never seen a first-person shooter,
00:28:58
◼
►
and all of a sudden, a first-person shooter comes along,
00:29:00
◼
►
and you're like, wow, I've never seen a game
00:29:02
◼
►
where it looks like you're actually looking through your eyes
00:29:04
◼
►
and running down a hallway.
00:29:05
◼
►
I've never seen anything like that before.
00:29:08
◼
►
That will entice the audience to be interested
00:29:10
◼
►
in what you have to show.
00:29:11
◼
►
Some very interesting kind of gameplay,
00:29:13
◼
►
or some kind of twist, and even those little games
00:29:15
◼
►
that Marco was talking about, like casual games,
00:29:17
◼
►
if you have a clever twist on those
00:29:18
◼
►
that actually works as a pitch,
00:29:20
◼
►
that's a place where Apple could show,
00:29:22
◼
►
here's something you've never seen before.
00:29:23
◼
►
Think back on all the game demos that you've seen Apple do.
00:29:26
◼
►
Have they fallen into any of these categories?
00:29:28
◼
►
An established IP, a franchise, a creator that you love,
00:29:31
◼
►
incredibly impressive graphics and absolute values,
00:29:33
◼
►
not just for a phone, gameplay innovations?
00:29:36
◼
►
They strike out on all of these,
00:29:38
◼
►
and they wonder why we show these games,
00:29:40
◼
►
and no one is enticed by them,
00:29:41
◼
►
and by the way, they're showing it to an audience
00:29:43
◼
►
who is not necessarily primed to love games.
00:29:45
◼
►
They're just blanks across the board.
00:29:47
◼
►
They have no checks in any of those check boxes.
00:29:50
◼
►
There's no way these game demos are going to be successful.
00:29:54
◼
►
You need to wow people, you need to impress people,
00:29:57
◼
►
you need to entice people, you need to grab people,
00:29:59
◼
►
and they just don't do any of those things,
00:30:01
◼
►
and if you go to E3, right,
00:30:03
◼
►
and when they used to have the big three conferences,
00:30:06
◼
►
everyone's excited to see what Nintendo's doing next,
00:30:08
◼
►
'cause Nintendo is an established creator
00:30:10
◼
►
that everyone knows Nintendo makes good games.
00:30:11
◼
►
In particular, maybe they're looking for the next Zelda game
00:30:14
◼
►
'cause they loved all the other Zelda games,
00:30:16
◼
►
or maybe there's a new Miyamoto game
00:30:17
◼
►
'cause they love Miyamoto, and they show the game,
00:30:19
◼
►
or they show a new kind of gameplay
00:30:21
◼
►
of a Super Mario Galaxy where you're on a planet,
00:30:22
◼
►
and we've never seen a platformer like that before,
00:30:24
◼
►
or an open world Zelda game which has never existed before,
00:30:27
◼
►
or amazing new graphics on the PS7,
00:30:30
◼
►
or Xbox 1280 or whatever, you know what I mean?
00:30:34
◼
►
These are all tried and true ways
00:30:36
◼
►
that you get audiences excited for games
00:30:37
◼
►
that Apple never does a single one of them,
00:30:40
◼
►
and I don't know what they're expecting.
00:30:41
◼
►
It's like they expect a participation medal.
00:30:43
◼
►
We have a game, and it's on our phone,
00:30:45
◼
►
and it uses modern 3D graphics.
00:30:48
◼
►
You can't tell if it's fun.
00:30:49
◼
►
It's not an established franchise that you care about.
00:30:51
◼
►
You're not a gaming audience.
00:30:52
◼
►
It doesn't wow you with innovative gameplay or graphics,
00:30:55
◼
►
but please applaud.
00:30:56
◼
►
I mean, it's not the end of the world.
00:31:00
◼
►
Mostly, we just roll our eyes at the game demos
00:31:02
◼
►
and just go look at something else
00:31:03
◼
►
or see what people are tweeting about
00:31:04
◼
►
'cause, again, it doesn't engage us.
00:31:06
◼
►
I'm a gamer.
00:31:07
◼
►
I'm ready to be shown something impressive,
00:31:10
◼
►
but they just almost never do it.
00:31:11
◼
►
I think the closest they came to getting me
00:31:13
◼
►
was when they had Jenova Chen talk about Sky,
00:31:16
◼
►
but that was such a bare presentation.
00:31:19
◼
►
Let's think of this.
00:31:20
◼
►
What's one time,
00:31:21
◼
►
let's see if you guys can remember back this far,
00:31:23
◼
►
where there was a successful enticing game demo
00:31:25
◼
►
at an Apple event?
00:31:27
◼
►
It might've been before your time.
00:31:30
◼
►
- I can't think of a single one.
00:31:32
◼
►
- Oh, what about, did they demo the Halo that wasn't Halo
00:31:35
◼
►
at any Apple event?
00:31:36
◼
►
- It was absolutely Halo.
00:31:37
◼
►
Halo was the most successful game demo
00:31:40
◼
►
that has ever been done at an Apple press conference.
00:31:42
◼
►
It has a sad story after that, but at the time,
00:31:45
◼
►
and why did it work, okay?
00:31:48
◼
►
Was it to an audience of people who love games?
00:31:50
◼
►
Not really, but it was Macworld,
00:31:51
◼
►
so at least the public was there,
00:31:52
◼
►
and there's some people who are into games in the audience,
00:31:55
◼
►
so it's not entirely unfamiliar, the audience.
00:31:58
◼
►
Was it a franchise or a creator that they knew?
00:32:01
◼
►
Not a franchise, 'cause it was a new franchise at the time,
00:32:03
◼
►
but was it a creator that they knew?
00:32:04
◼
►
It was Bungie, and who is Bungie?
00:32:05
◼
►
The savior of Mac gaming, makers of Marathon and Myth
00:32:09
◼
►
and other games that Mac users loved
00:32:11
◼
►
because they were a game developer
00:32:12
◼
►
that actually paid attention to the Mac and made great games.
00:32:15
◼
►
And so this developer, who the audience already loves
00:32:19
◼
►
if they know anything about games,
00:32:20
◼
►
specifically Mac fans love this developer,
00:32:22
◼
►
comes on stage and shows a game
00:32:24
◼
►
that has graphics that were okay for the time,
00:32:28
◼
►
but innovative gameplay.
00:32:29
◼
►
Look at that Jeep.
00:32:30
◼
►
Did you see how the Jeep went over the hill?
00:32:32
◼
►
And it's also a first-person game,
00:32:33
◼
►
and you can get in vehicles, and the aliens look cool,
00:32:35
◼
►
and there was really good music.
00:32:37
◼
►
Successful game demo, congratulations.
00:32:39
◼
►
You did one successful game demo in like three decades.
00:32:44
◼
►
- I mean, I'd say that they dusted to Quake 3, I think,
00:32:47
◼
►
where we were excited that Quake 3 was on the Mac,
00:32:50
◼
►
but that was more of a narrow thing.
00:32:51
◼
►
But it can be done, but repeatedly showing phone games,
00:32:56
◼
►
it's not going to wow anybody who's into games.
00:32:57
◼
►
Now, all that said, I'm not saying
00:32:59
◼
►
they should never have game demos,
00:33:00
◼
►
because you do have to show,
00:33:01
◼
►
here's what Apple Arcade has to offer,
00:33:03
◼
►
and where I differ from Marco is that
00:33:05
◼
►
the reason Apple Arcade is appealing is because,
00:33:07
◼
►
are any of those 100 games good?
00:33:10
◼
►
You don't have to pay for all 100.
00:33:11
◼
►
You pay the flat fee, and you can find the better one,
00:33:13
◼
►
whereas if you're looking at the millions of stores
00:33:15
◼
►
in the App Store, and you don't have word of mouth,
00:33:16
◼
►
you have to buy them to find out,
00:33:17
◼
►
or find out which one is a bad free-to-play mechanic,
00:33:19
◼
►
or whatever, but they have to show,
00:33:20
◼
►
here are the games that we have,
00:33:21
◼
►
and what they want to show is this.
00:33:23
◼
►
The games that are in Apple Arcade
00:33:25
◼
►
are high-quality, competently-made games,
00:33:28
◼
►
but you don't have to show an in-depth demo
00:33:30
◼
►
with the developers of the game showing you the gameplay,
00:33:33
◼
►
and that's still a good way to do that.
00:33:35
◼
►
But we do need to see, what do I get?
00:33:36
◼
►
What do I get from my $5 a month for my whole family?
00:33:40
◼
►
And Apple needs to say, you get these games,
00:33:42
◼
►
which, you know, they look like good,
00:33:45
◼
►
high-quality, interesting games,
00:33:46
◼
►
and what they should show is, we have a game like this,
00:33:48
◼
►
we have a card game, we have a racing game,
00:33:50
◼
►
we have an, and just, you know,
00:33:51
◼
►
show all the games with little pieces of them,
00:33:53
◼
►
but you don't have time to go into depth on any of them,
00:33:55
◼
►
because you want people to understand,
00:33:57
◼
►
if I pay this money, I will get good games,
00:34:00
◼
►
and if they were a little bit more savvy,
00:34:01
◼
►
they would emphasize what I think
00:34:03
◼
►
is the main selling point of Apple Arcade,
00:34:04
◼
►
but they rarely talk about when they bring it up
00:34:07
◼
►
to a larger audience, which is that
00:34:10
◼
►
they're not exploitive, free-to-play games,
00:34:12
◼
►
there's no in-app purchases,
00:34:13
◼
►
it's a game that we couldn't cause to be created
00:34:16
◼
►
because of the incentives we created over there,
00:34:18
◼
►
so we have an entirely different set of incentives over here,
00:34:21
◼
►
which is going to make these games
00:34:22
◼
►
substantially different than those games.
00:34:25
◼
►
You know, like, a lot of the things that annoy you
00:34:27
◼
►
about those other games in our App Store,
00:34:28
◼
►
which is probably why Apple doesn't talk about it,
00:34:30
◼
►
don't exist in these games, and I kind of understand
00:34:32
◼
►
why they don't want to emphasize that,
00:34:33
◼
►
but I think if and when people start
00:34:35
◼
►
actually using the service, they will notice that difference
00:34:38
◼
►
and feel more comfortable letting their kids
00:34:39
◼
►
play any of those hundreds of games for the flat fee,
00:34:41
◼
►
knowing that they're not going to be exploited
00:34:44
◼
►
or accidentally spend $3,000 on dino eggs
00:34:47
◼
►
or whatever the hell they're getting.
00:34:48
◼
►
Anyway, we spent too long on games.
00:34:51
◼
►
- So did Apple.
00:34:52
◼
►
- Yeah, but there's no reason to bash on Apple
00:34:55
◼
►
particularly about games now, you could do this at any time,
00:34:58
◼
►
feel free to replay this segment
00:34:59
◼
►
anytime in the past or future.
00:35:00
◼
►
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◼
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I really wanted them to be a sponsor
00:35:28
◼
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because I myself had fallen in love with Mack Weldon clothes.
00:35:31
◼
►
Right now I'm wearing their socks, their underwear,
00:35:35
◼
►
and their T-shirt, the Pima cotton shirt now.
00:35:38
◼
►
All summer I wore the silver line, the silver T-shirts
00:35:42
◼
►
because they are naturally antimicrobial
00:35:44
◼
►
and they help, basically they help you not stink
00:35:48
◼
►
no matter what you do in the summertime.
00:35:49
◼
►
If you're wearing one of those silver T-shirts,
00:35:50
◼
►
you won't stink, it's really magical.
00:35:52
◼
►
And now as I transition into the fall,
00:35:55
◼
►
I'm switching more into their long sleeve Pima tees,
00:35:58
◼
►
their warm knit sweatshirt, a bunch of other stuff,
00:36:01
◼
►
a lot of my favorites.
00:36:02
◼
►
I'm wearing Mack Weldon clothing every day,
00:36:04
◼
►
usually multiple pieces a day because it's just really good.
00:36:08
◼
►
I bought almost all this with my own money,
00:36:10
◼
►
I have now replaced almost all of my wardrobe
00:36:13
◼
►
with Mack Weldon clothes for the types of things they make.
00:36:16
◼
►
It's just great high quality materials,
00:36:18
◼
►
high quality construction, and it just works great,
00:36:21
◼
►
it fits great.
00:36:22
◼
►
I have had to return a few things
00:36:23
◼
►
and they made it super easy,
00:36:25
◼
►
just for random little fit reasons.
00:36:27
◼
►
It's just wonderful buying from Mack Weldon.
00:36:28
◼
►
I strongly recommend that you check them out.
00:36:31
◼
►
This is why I sought them out as a sponsor,
00:36:33
◼
►
I really wanted people to say this,
00:36:34
◼
►
honestly I wear this stuff all the time and I just love it.
00:36:37
◼
►
They even have a cool deal where if you buy a pair
00:36:39
◼
►
of underwear and you don't like it, they will refund you
00:36:42
◼
►
but you get to keep it, they don't want
00:36:43
◼
►
your used underwear back, you get to keep it.
00:36:45
◼
►
See for yourself all this great stuff at mackweldon.com
00:36:49
◼
►
and enter code ATP at checkout
00:36:50
◼
►
to get 20% off your first order.
00:36:53
◼
►
Once again, this is Mack Weldon, M-A-C-K-W-E-L-D-O-N,
00:36:56
◼
►
mackweldon.com, code ATP for 20% off your first order.
00:37:01
◼
►
Thank you so much to Mack Weldon for clothing me
00:37:03
◼
►
and for sponsoring the show.
00:37:05
◼
►
(upbeat music)
00:37:08
◼
►
All right, I forgot to mention the opening video
00:37:11
◼
►
which I thought was really good with the art
00:37:15
◼
►
of all the different Apple products
00:37:16
◼
►
kind of morphing into each other.
00:37:18
◼
►
I effectively am brand new to Apple compared to
00:37:22
◼
►
the old man in the room and I thought that was great
00:37:24
◼
►
and I recognized a lot of stuff that I didn't even own
00:37:26
◼
►
and I thought it was awesome.
00:37:29
◼
►
Marco, John, what did you guys think?
00:37:31
◼
►
Let me start again with Marco since you probably have
00:37:33
◼
►
less emotional attachment like I do to a lot of this.
00:37:35
◼
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Marco, what did you think of that opening video?
00:37:37
◼
►
- I liked it.
00:37:38
◼
►
I mean, my main issue with all the videos they do now
00:37:42
◼
►
is similar to what I was saying earlier of like,
00:37:45
◼
►
they just seem so like boring and corporate.
00:37:48
◼
►
It's like, here's some art, it's fun,
00:37:50
◼
►
look at how happy we all are about our products and services
00:37:53
◼
►
and it's like, I like the ones with a little bit more
00:37:56
◼
►
personality but Apple has a hard time showing
00:37:59
◼
►
interesting personality in their videos these days
00:38:03
◼
►
without it coming across as weird or cheesy.
00:38:05
◼
►
Like, I think they're going through kind of a rough time
00:38:08
◼
►
of like the attitude that they present to the world,
00:38:10
◼
►
trying to appear not like the world's biggest,
00:38:14
◼
►
richest corporation that they are
00:38:16
◼
►
and trying to appear like friendly and human
00:38:19
◼
►
without it being fake and saccharine.
00:38:23
◼
►
So this opening video with little rainbow line art
00:38:27
◼
►
and stuff about their products, it was nice, it was fun.
00:38:30
◼
►
I think it set expectations that weren't met,
00:38:33
◼
►
that we were gonna see some kind of rainbow involvement
00:38:35
◼
►
in the products and that didn't happen,
00:38:37
◼
►
but as was rumored, but we'll see what happens later.
00:38:43
◼
►
- Yeah, those things are fine and cute but they're,
00:38:46
◼
►
I think that this video was perfectly fine
00:38:49
◼
►
but in the past, they have had these intro videos
00:38:54
◼
►
not just be passive eye candy to make you
00:38:59
◼
►
like appreciate the company and its products
00:39:02
◼
►
and then go into the presentation,
00:39:03
◼
►
but they've been like the start of the message,
00:39:07
◼
►
there's been a theme to the presentation.
00:39:09
◼
►
It's like we're going to pitch you on some particular thing.
00:39:11
◼
►
Think of the iOS 7 one, remember that whole presentation?
00:39:13
◼
►
That was not just a cool looking video,
00:39:15
◼
►
it was also part of the pitch.
00:39:17
◼
►
It was preparing you for what was to come,
00:39:19
◼
►
was to say we are doing a particular thing starting now
00:39:24
◼
►
and here's how we think about it,
00:39:26
◼
►
here's what we're going to show you,
00:39:27
◼
►
here's our new attitude or angle on this particular thing.
00:39:32
◼
►
Those are the best movies, so yes,
00:39:35
◼
►
they're beautifully done and they're nice or whatever,
00:39:36
◼
►
but it's like sort of the intro paragraph to the essay
00:39:40
◼
►
that is the presentation and this one was just like
00:39:42
◼
►
a frilly cover page, it's like yep, Apple, fun, okay.
00:39:47
◼
►
And I think that's perfectly fine,
00:39:48
◼
►
you don't have to have the pitch,
00:39:49
◼
►
but because we've had the ones that have more portent,
00:39:53
◼
►
we've had things in the past that have led
00:39:55
◼
►
into the presentation, it's natural for us long time fans
00:39:59
◼
►
to read into it like Marco did and say,
00:40:01
◼
►
ooh, they're showing rainbow stuff,
00:40:02
◼
►
maybe that's that rainbow rumor, right?
00:40:04
◼
►
And so it's almost hard for them to avoid that,
00:40:05
◼
►
so I don't fault them for having a fun little presentation,
00:40:08
◼
►
but I do think it's more exciting for me
00:40:11
◼
►
and more engaging for these super diehard fans
00:40:13
◼
►
to have an intro video that points in a particular direction
00:40:17
◼
►
and fits with the theme.
00:40:19
◼
►
- Fair enough, I can't say I disagree.
00:40:22
◼
►
All right, so we saw Apple Arcade,
00:40:24
◼
►
five bucks for an entire family one month free trial,
00:40:27
◼
►
which comes out on the 19th, I believe,
00:40:30
◼
►
which is a Thursday, oddly,
00:40:31
◼
►
and in 150 countries, which is good.
00:40:34
◼
►
We've talked a lot about games
00:40:35
◼
►
and it sounds like most of us don't care.
00:40:38
◼
►
- Oh, I would say like the $5 price
00:40:39
◼
►
is about what people were thinking
00:40:41
◼
►
and I think it's a good deal.
00:40:42
◼
►
If you want to have a bunch of games
00:40:44
◼
►
where you don't have to worry about your kids
00:40:45
◼
►
getting sucked into some seedy underbelly of games
00:40:48
◼
►
on the platform, it's a great idea to spend five bucks
00:40:51
◼
►
and let them give it a try
00:40:52
◼
►
and maybe all the games will stink,
00:40:55
◼
►
but I bet there'll be some good ones in there.
00:40:57
◼
►
So I think the, I'm probably gonna sign up for it.
00:41:02
◼
►
I mean, I think I will probably
00:41:03
◼
►
un-sign up for it fairly quickly,
00:41:05
◼
►
but I do want to say,
00:41:07
◼
►
because I don't play a lot of games on iOS,
00:41:08
◼
►
but I do want to actually see the game.
00:41:09
◼
►
So pay five bucks, try out as many games as you can tolerate
00:41:12
◼
►
and then unsubscribe.
00:41:14
◼
►
But for everyone else, I think this is a pretty,
00:41:16
◼
►
as many people have said,
00:41:17
◼
►
of all the services Apple offers,
00:41:19
◼
►
despite their complete inability to demo games on stage,
00:41:22
◼
►
this one looks like it has the highest chance
00:41:24
◼
►
of being worth the five dollars
00:41:26
◼
►
to a fairly large number of people.
00:41:29
◼
►
- Yeah, and again, I don't want to end on two,
00:41:32
◼
►
I don't have an end on it.
00:41:33
◼
►
I think it is a great price and a great setup
00:41:36
◼
►
and a great set of rules
00:41:38
◼
►
and value proposition for a gaming service,
00:41:41
◼
►
but none of that will matter if all the games are mediocre.
00:41:44
◼
►
What I want to know is what's the first game
00:41:47
◼
►
on Apple Arcade that I really got to play?
00:41:50
◼
►
And I'm gonna wait until somebody else tells me that
00:41:52
◼
►
before I actually jump in.
00:41:53
◼
►
- I mean, and it's not just you, 'cause it's a family thing.
00:41:55
◼
►
What's the first game that your kid's gonna play?
00:41:56
◼
►
That's another place where I differ,
00:41:57
◼
►
where no one cares about impressive graphics in games.
00:42:00
◼
►
When I see my cousins play games on their iPads,
00:42:02
◼
►
they all love to play what I think are these garbagey games
00:42:05
◼
►
because they have super cool graphics of a motorbike
00:42:07
◼
►
or a jet plane or lots of vehicle or driving games
00:42:10
◼
►
or side-scrollers with huge explosions.
00:42:12
◼
►
No, they're not particularly impressive graphics
00:42:14
◼
►
when it comes to young children and preteens
00:42:17
◼
►
who want to play something on their iPad.
00:42:19
◼
►
They're absolutely drawn to spectacle
00:42:21
◼
►
and ridiculous explosions and silly things like that.
00:42:24
◼
►
And yes, they also like the games that are just fun,
00:42:26
◼
►
little dorky, simple games.
00:42:27
◼
►
But I mean, there's no appeal to us,
00:42:29
◼
►
'cause like that hack and slash game with the big sword
00:42:31
◼
►
and the dragons and all that stuff
00:42:32
◼
►
that we've seen a million times has no appeal
00:42:34
◼
►
to anyone who's super into games and most adults.
00:42:38
◼
►
But to young kids, there is a certain novelty and shininess
00:42:42
◼
►
and they don't care that the game plays bad
00:42:43
◼
►
and they'll just think it's cool to, you know,
00:42:45
◼
►
maybe they'll get sucked into one
00:42:46
◼
►
or maybe they'll just get it and play it,
00:42:48
◼
►
but that's what they're drawn to.
00:42:49
◼
►
So I don't entirely discount the sort of mediocre game
00:42:52
◼
►
with reasonably cool graphics.
00:42:54
◼
►
And it's a bit of a slight to say
00:42:56
◼
►
anybody can have good graphics,
00:42:57
◼
►
'cause like technically, yes, but artistically,
00:42:59
◼
►
someone has to make all that art
00:43:01
◼
►
and it's hard to make good art.
00:43:02
◼
►
And some of the things they show do have good art.
00:43:04
◼
►
It's just not gonna impress someone
00:43:06
◼
►
who wants to be wowed by a game demo,
00:43:08
◼
►
but you know, a seven-year-old kid left to their own devices,
00:43:13
◼
►
they're not gonna watch this presentation,
00:43:14
◼
►
but they are gonna go to Apple Arcade and just say,
00:43:16
◼
►
I like the icon of that game, I'm gonna download it.
00:43:18
◼
►
Ooh, this looks cool and I'm gonna play with it.
00:43:19
◼
►
And they will have a good time,
00:43:20
◼
►
despite the fact that the game will never appeal to any of us.
00:43:24
◼
►
- Indeed, Apple TV Plus,
00:43:25
◼
►
they showed us a trailer for the show CSEE,
00:43:29
◼
►
which is about a future where nobody in the world
00:43:31
◼
►
can see anything, but apparently--
00:43:34
◼
►
- I get it. - They're just born.
00:43:35
◼
►
Yeah, exactly.
00:43:36
◼
►
Then two kids are born that can.
00:43:38
◼
►
This had a very children of men feel to it to me,
00:43:40
◼
►
which is a compliment.
00:43:41
◼
►
I like that they called out that they actually consulted
00:43:44
◼
►
with blind and low vision cast crew and consultants, etc.
00:43:47
◼
►
First shows will be available November 1, 100 plus countries,
00:43:49
◼
►
$5 a month for the entire family.
00:43:51
◼
►
And you use it with the Apple TV app on iPhone, iPad,
00:43:56
◼
►
and presumably the Mac, question mark.
00:44:01
◼
►
And then what's interesting is,
00:44:04
◼
►
if you buy any new physical device, well, not any,
00:44:08
◼
►
but you know what I mean, like iPhone, iPad, etc.,
00:44:10
◼
►
you get a year of free Apple TV Plus,
00:44:13
◼
►
which as with so much with Apple,
00:44:16
◼
►
in retrospect seems obvious.
00:44:17
◼
►
I never would have guessed it leading into the event though.
00:44:20
◼
►
And I think that's a really, really solid plan
00:44:22
◼
►
because honestly, nothing I've seen yet on Apple TV Plus
00:44:25
◼
►
is really revving my engine,
00:44:27
◼
►
but I would certainly give it a shot
00:44:29
◼
►
if it's free for a year.
00:44:30
◼
►
- So there's some questions about this deal.
00:44:32
◼
►
First is, I haven't, sorry,
00:44:34
◼
►
I haven't had time to look this up,
00:44:36
◼
►
but like you get a year free if you buy an iPhone,
00:44:39
◼
►
iPad or Apple TV.
00:44:40
◼
►
Okay, so if I buy a new iPhone every year,
00:44:42
◼
►
do I essentially never have to pay for Apple TV Plus?
00:44:44
◼
►
So on upgrade, Jason and Mike were going through,
00:44:48
◼
►
I think Jason was looking at the terms,
00:44:49
◼
►
and there's a limit of one of these trials
00:44:52
◼
►
per Apple ID family unit.
00:44:56
◼
►
- Yeah, so like if you, the way he was describing it,
00:44:58
◼
►
it sounds like it might be implemented
00:45:00
◼
►
as a regular App Store recurring subscription,
00:45:04
◼
►
where I think if you don't cancel, I think you get charged.
00:45:08
◼
►
It's like after a year, so that's a thing.
00:45:12
◼
►
But it seems to, the way he was describing,
00:45:14
◼
►
I should have looked this up, I'm sorry,
00:45:15
◼
►
but yeah, it seemed the way he was describing it
00:45:16
◼
►
that it was basically applying it to either your Apple ID
00:45:19
◼
►
if you're an individual, or if you're in an Apple ID family,
00:45:22
◼
►
then it applies to your family.
00:45:24
◼
►
And so if it works that way,
00:45:25
◼
►
like App Store trial subscriptions,
00:45:27
◼
►
then you only get one, and that's it.
00:45:30
◼
►
- Yeah, and the other way they could handle this,
00:45:32
◼
►
regardless of what the rules are,
00:45:33
◼
►
is they could just discontinue this year free trial next year.
00:45:37
◼
►
- So then you'd get your year, and it's all right.
00:45:39
◼
►
So anyway, this whole scheme, it makes sense
00:45:44
◼
►
from their perspective, but the whole structure
00:45:47
◼
►
of Apple TV+, them giving the free trial
00:45:51
◼
►
and pricing it at $5 a month,
00:45:54
◼
►
we always knew this was gonna be the case.
00:45:56
◼
►
We know what shows they're gonna have.
00:45:57
◼
►
They have that whole big thing
00:45:58
◼
►
with Oprah and Steven Spielberg.
00:45:59
◼
►
We kinda know all the shows.
00:46:00
◼
►
They have a limited number of shows.
00:46:02
◼
►
They apparently don't have anything else.
00:46:04
◼
►
It's not like they bought Friends for 100 million,
00:46:07
◼
►
and they don't have this giant back catalog
00:46:08
◼
►
of movies that you can watch for free.
00:46:09
◼
►
They're not Netflix, right?
00:46:11
◼
►
They're not even Hulu with that number of shows.
00:46:13
◼
►
They have a limited number of boutique shows they made.
00:46:16
◼
►
They're much more like HBO, right?
00:46:18
◼
►
But they have no track record.
00:46:20
◼
►
They have no shows that everyone knows they're gonna want.
00:46:23
◼
►
They have stars, and they have things made by creators
00:46:25
◼
►
that you may know, but there's a lot of doubt.
00:46:27
◼
►
And so before anyone has actually seen any of these shows
00:46:29
◼
►
for any customers who've seen them,
00:46:31
◼
►
they have to get you in the door somehow.
00:46:34
◼
►
And they've, I think, correctly decided
00:46:37
◼
►
that on the strength of our shows,
00:46:39
◼
►
we can't get enough people to sign up for this,
00:46:41
◼
►
because they haven't seen the shows yet.
00:46:43
◼
►
So how do I get over the hurdle?
00:46:44
◼
►
And they're also not confident that,
00:46:46
◼
►
oh, well, no one's seen them yet,
00:46:48
◼
►
but boy, once people see the first two episodes of C,
00:46:50
◼
►
it's gonna be the next Game of Thrones,
00:46:51
◼
►
and everybody's gonna tell all their friends,
00:46:53
◼
►
oh my god, you've gotta get this service.
00:46:55
◼
►
They don't have that confidence.
00:46:56
◼
►
I think they're right not to have that confidence.
00:46:58
◼
►
They're probably not gonna get a smash hit
00:47:00
◼
►
right out of the gate.
00:47:01
◼
►
So year-free trial.
00:47:03
◼
►
That gives Apple a year to find one or two hit shows,
00:47:07
◼
►
or to turn one or two of their shows,
00:47:08
◼
►
it starts off shaky, but it finds its legs right.
00:47:11
◼
►
Gives them a chance to do that.
00:47:12
◼
►
It gets the numbers up, 'cause hey,
00:47:14
◼
►
you're gonna get it for free or whatever.
00:47:16
◼
►
And because they're recurring,
00:47:18
◼
►
and it's only $5 a month,
00:47:19
◼
►
maybe people will drift into next year
00:47:22
◼
►
and still keep paying for it,
00:47:23
◼
►
or if they're into a particular show.
00:47:24
◼
►
So it's not a strength move,
00:47:27
◼
►
but I think it's the right thing for Apple to do,
00:47:28
◼
►
because they're not in a position of strength.
00:47:30
◼
►
And that C trailer, I was looking forward to that show.
00:47:33
◼
►
That was not a good trailer.
00:47:35
◼
►
I think Apple does know how to make a good trailer
00:47:37
◼
►
for a TV show, but what they showed
00:47:39
◼
►
did not give me high hopes for that particular program.
00:47:42
◼
►
But hey, they can't all be hits, so you know.
00:47:45
◼
►
I'm absolutely going to,
00:47:47
◼
►
well, I'm gonna get Apple TV for free,
00:47:50
◼
►
'cause my wife is buying all the things this year.
00:47:52
◼
►
But yeah, I'm gonna try a whole bunch of these shows,
00:47:56
◼
►
'cause I actually am interested in them.
00:47:57
◼
►
And because I subscribe to every streaming service
00:48:00
◼
►
in the entire world,
00:48:01
◼
►
I will probably continue to pay for it next year.
00:48:04
◼
►
I feel similarly about Apple TV Plus
00:48:06
◼
►
as I do about Apple Arcade,
00:48:07
◼
►
which is the pricing seems fine,
00:48:09
◼
►
the terms and the metrics and everything all sound fine.
00:48:14
◼
►
I will care when there's a hit.
00:48:15
◼
►
And if there isn't a hit,
00:48:17
◼
►
I'm not gonna buy it and subscribe to it
00:48:19
◼
►
just for the sake of maybe it'll get better.
00:48:22
◼
►
When there's a hit that I start hearing that I have to see,
00:48:25
◼
►
that's when I'll jump in.
00:48:26
◼
►
- And these monthly things are great.
00:48:28
◼
►
I subscribe to CBS long enough to watch Star Trek,
00:48:31
◼
►
and then I unsubscribe,
00:48:32
◼
►
and then the new season comes out and I subscribe,
00:48:33
◼
►
and I watch Star Trek, and then I unsubscribe.
00:48:35
◼
►
It's not a particularly bad model.
00:48:37
◼
►
Managing on an Apple device is not that hard.
00:48:40
◼
►
I can watch it on my television,
00:48:41
◼
►
I can watch it on my iPad.
00:48:43
◼
►
It's cheaper for me to subscribe to CBS,
00:48:45
◼
►
All Access or whatever it's called, for one month
00:48:47
◼
►
than it would be for me to try to rent it
00:48:50
◼
►
or buy it all from iTunes or any of the other past things.
00:48:52
◼
►
So yeah, Apple should just keep trying to make good shows.
00:48:56
◼
►
And if they get a hit or two,
00:48:57
◼
►
people will subscribe and watch a show and unsubscribe,
00:48:59
◼
►
and it's on Apple to keep making good shows.
00:49:01
◼
►
It's exactly what HBO has to do,
00:49:03
◼
►
which is the closest analog.
00:49:04
◼
►
You know, Game of Thrones ends,
00:49:05
◼
►
why are people still watching it?
00:49:06
◼
►
Oh, it turns out succession's pretty good.
00:49:07
◼
►
Like, HBO finds a way to keep me watching anyway,
00:49:10
◼
►
so that's what Apple's gotta do.
00:49:14
◼
►
Alrighty, so let's move on.
00:49:16
◼
►
Let's talk about iPad.
00:49:18
◼
►
I think we can make this probably pretty quick,
00:49:20
◼
►
famous last words.
00:49:21
◼
►
Seventh-generation iPad with Touch ID, it lingers on.
00:49:24
◼
►
A 10.2-inch display.
00:49:26
◼
►
It is a new resolution.
00:49:28
◼
►
We were not sure about that
00:49:28
◼
►
when we were writing the show notes.
00:49:30
◼
►
If I did my research correctly,
00:49:33
◼
►
it is 2160 by 1620 instead of 2048 by 1536.
00:49:38
◼
►
So just a little bit bigger.
00:49:40
◼
►
It has a generation one Apple Pencil,
00:49:43
◼
►
a 3.7-inch, my goodness,
00:49:45
◼
►
3.7 times wider viewing angle,
00:49:48
◼
►
and an A10 Fusion, which is from 2016,
00:49:51
◼
►
and that's from the iPhone 7, is that right?
00:49:53
◼
►
- Right, 'cause it isn't the A10X,
00:49:54
◼
►
which was the iPad version with the bigger GPU.
00:49:56
◼
►
It's just the A10, which is what the,
00:49:58
◼
►
they usually, you know, that isn't unusual.
00:50:00
◼
►
Usually on the lower-end iPad models,
00:50:02
◼
►
they don't usually give the X version of the chip
00:50:04
◼
►
that has the bigger, bigger GPU.
00:50:05
◼
►
They just do the regular phone version of the chip.
00:50:08
◼
►
The minis like that,
00:50:09
◼
►
and usually the low-end ones are as well.
00:50:10
◼
►
But yeah, A10, you know,
00:50:13
◼
►
the A10 was a fine chip when it came out.
00:50:14
◼
►
It's getting a little old,
00:50:16
◼
►
but for the products that are super low in the lineup,
00:50:19
◼
►
that's fine, I guess.
00:50:21
◼
►
- Yeah, I think it's,
00:50:23
◼
►
that's the part that's most disappointing about this model,
00:50:25
◼
►
but it's not that disappointing,
00:50:27
◼
►
because the A10, like just thinking of, again,
00:50:30
◼
►
people who I see, kids I see playing with iPads and stuff,
00:50:32
◼
►
like you'd wanna get your kid the cheapest iPad,
00:50:34
◼
►
but they eventually want the bigger one usually.
00:50:36
◼
►
This can play most of the games that they,
00:50:40
◼
►
that kids, young kids would be into playing.
00:50:42
◼
►
Like you don't, no, they can't play
00:50:44
◼
►
the super duper cutting edge graphics,
00:50:45
◼
►
but the App Store is not filled with games like that.
00:50:47
◼
►
The App Store, anyone who puts something in the App Store
00:50:48
◼
►
and spends that money making a game,
00:50:50
◼
►
wants to target a wadowing.
00:50:52
◼
►
So an A10 can play all those games,
00:50:54
◼
►
and aside from games,
00:50:55
◼
►
there's no reason they need anything stronger.
00:50:56
◼
►
It would be better if it had an A11 or an X
00:50:59
◼
►
or something like that, but overall,
00:51:02
◼
►
this is the cheap iPad, the cheap, cheap iPad.
00:51:06
◼
►
This is the best cheap, cheap iPad I think they've ever had,
00:51:08
◼
►
because it has almost all of the features
00:51:11
◼
►
that you care about, albeit in lesser form
00:51:13
◼
►
as the pro models.
00:51:15
◼
►
Pencil support, but not as good.
00:51:17
◼
►
Smart connector support,
00:51:18
◼
►
but doesn't have the newest keyboard thing.
00:51:21
◼
►
It doesn't have Face ID, but no one cares about that.
00:51:23
◼
►
It's got a screen, and it's bigger,
00:51:25
◼
►
it's not as nice as the other screens,
00:51:26
◼
►
but it's still nicer than it was.
00:51:27
◼
►
I would have no problem recommending this
00:51:30
◼
►
as a good big iPad to get for anybody
00:51:34
◼
►
who knows they're not going to be particularly demanding,
00:51:37
◼
►
and they're not into the pencil.
00:51:38
◼
►
The pencil is where I kind of draw the line of like,
00:51:40
◼
►
look, if you're gonna use the pencil all the time,
00:51:42
◼
►
there's no need for you to go through fumbling
00:51:43
◼
►
with that round thing.
00:51:46
◼
►
Well, there is a need if you can't afford
00:51:48
◼
►
the much more expensive pro thing.
00:51:50
◼
►
- That's the thing, it's so much more expensive
00:51:52
◼
►
to get the iPad Pro.
00:51:53
◼
►
- Yeah, maybe you get a case with a little slot
00:51:55
◼
►
to put the pencil in, I guess.
00:51:56
◼
►
- Yeah, and I mean, if anything, like this new cheap iPad,
00:52:00
◼
►
I think really takes a lot of the wind out of the sales
00:52:02
◼
►
of the iPad Air, which is that kind of mid-priced model,
00:52:05
◼
►
which is not that much better than it.
00:52:07
◼
►
- Yeah, when I do that line up, I'm like,
00:52:08
◼
►
why is that still there?
00:52:10
◼
►
And it's so clearly not long for this world
00:52:13
◼
►
or going to be upgraded.
00:52:14
◼
►
(upbeat music)
00:52:16
◼
►
- We respond to this week by Fracture,
00:52:18
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who prints your photos in vivid color directly onto glass.
00:52:21
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00:52:29
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but very few of those photos ever end up getting printed,
00:52:32
◼
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and even few of them end up getting displayed
00:52:34
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anywhere ever again.
00:52:35
◼
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You see it on the social timeline,
00:52:37
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and then it falls off the timeline after, what, a day?
00:52:40
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And you never see it again.
00:52:41
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Let Fracture help you focus on those moments
00:52:43
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that mean the most in your life
00:52:44
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by turning your favorite digital memories
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into meaningful photo decor.
00:52:49
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Fracture prints are these amazing edge-to-edge
00:52:52
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pieces of glass.
00:52:54
◼
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The photo is printed, it's a very thin piece of glass,
00:52:56
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so it's very lightweight, you don't have to worry about it
00:52:58
◼
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like, you know, crashing down and taking your wall out
00:53:01
◼
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with it, it's a very lightweight, thin, sheeted glass.
00:53:03
◼
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On the back of the glass, shining through the front,
00:53:05
◼
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is the photo print.
00:53:06
◼
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It is kind of like one cohesive unit.
00:53:09
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You don't see any edges, you don't see any seams,
00:53:11
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there's no border, there's no frame.
00:53:13
◼
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It is its own totally standalone piece of art
00:53:16
◼
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that goes edge-to-edge, and the photo is right there
00:53:19
◼
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on the glass, and it just looks amazing in any decor.
00:53:22
◼
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They also make amazing, thoughtful, unique gifts
00:53:25
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for almost anyone.
00:53:26
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I have them all over my house, people love them,
00:53:28
◼
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they compliment me on the time,
00:53:30
◼
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and we've given them as gifts a lot to people,
00:53:32
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and they are always very well received.
00:53:34
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You can feel good about them too.
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00:53:42
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00:53:51
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They will ask you after purchase,
00:53:52
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a one-question survey, where'd you hear about us?
00:53:54
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00:53:56
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00:53:59
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for a special discount on your first Fracture order,
00:54:01
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and make sure to tell them you came from ATP.
00:54:03
◼
►
Thank you so much to Fracture for sponsoring our show.
00:54:06
◼
►
(upbeat music)
00:54:09
◼
►
- Moving on to the watch.
00:54:11
◼
►
That video punched me right in the feels, just so good.
00:54:15
◼
►
I don't say that sarcastically, I really mean it.
00:54:17
◼
►
I thought that video was great.
00:54:19
◼
►
- Yeah, I think, and speaking of like,
00:54:20
◼
►
what is modern Apple's face to the world?
00:54:22
◼
►
They're a big corporation, and like,
00:54:23
◼
►
what is their message or whatever?
00:54:24
◼
►
One thing that Apple has been fairly consistently,
00:54:27
◼
►
fairly on message about, and I think good about,
00:54:29
◼
►
is that like, in the sort of Tim Cook era,
00:54:32
◼
►
the message to Apple to the world about its products,
00:54:36
◼
►
like the strongest one that is coherent is,
00:54:39
◼
►
here are the real people that use our products,
00:54:41
◼
►
and the value they derive from them in their lives, right?
00:54:45
◼
►
And obviously that's the world's most generic pitch
00:54:47
◼
►
for a thing, but they make really good videos
00:54:51
◼
►
showing real people being genuine on camera
00:54:54
◼
►
about things that have happened in their life
00:54:57
◼
►
that are tangentially related to Apple products,
00:54:59
◼
►
because they have to work in the Apple product,
00:55:01
◼
►
but I think they do it in a way that we buy it.
00:55:02
◼
►
We say, it's not like where they're, you know,
00:55:05
◼
►
Burger King gets someone to say,
00:55:06
◼
►
"I saw my kid born and I had a Burger King burger
00:55:08
◼
►
"next to me."
00:55:09
◼
►
Like, that's not connected.
00:55:11
◼
►
There's no connection right there,
00:55:12
◼
►
but like this video with the Apple Watch.
00:55:14
◼
►
I had a health issue and Apple Watch participated
00:55:18
◼
►
in my health crisis in a positive way.
00:55:21
◼
►
Like, the connection is clear, the people are clear,
00:55:24
◼
►
they're really well done videos, you know,
00:55:26
◼
►
it's hitting Casey in the feels, this is good advertising.
00:55:29
◼
►
It is well done advertising,
00:55:30
◼
►
and Apple does these things a lot,
00:55:32
◼
►
and we see them and we feel like they're genuine,
00:55:35
◼
►
and we say, "Yeah, okay, I see that.
00:55:37
◼
►
"I see the benefit you're pitching.
00:55:39
◼
►
"I believe that there is a connection,
00:55:40
◼
►
"and I believe because of the way you made your products,
00:55:43
◼
►
"they have made these people's lives better in this way."
00:55:46
◼
►
Total success, they do these all the time,
00:55:48
◼
►
and they're not getting old to me.
00:55:52
◼
►
I'm not so jaded that I don't believe that they're real.
00:55:55
◼
►
Now, on the other hand, you know, you could say,
00:55:59
◼
►
"Okay, that's fine, but what about,"
00:56:02
◼
►
and then put on a giant pile of other things,
00:56:04
◼
►
all the way up to and including the keyboard
00:56:06
◼
►
that we all hate or whatever,
00:56:07
◼
►
but for the moments while you're watching those videos
00:56:09
◼
►
because they do a good job, we're all like,
00:56:11
◼
►
"Yep, you did it, yep, good job.
00:56:14
◼
►
"We believe you, we like you.
00:56:15
◼
►
"This is one of the things we like about Apple."
00:56:16
◼
►
And I would file into that category also,
00:56:19
◼
►
what you just mentioned about the iPad.
00:56:22
◼
►
The whole environmental stuff that they keep doing
00:56:24
◼
►
with their little checklist that gets longer,
00:56:25
◼
►
and now they're adding 100% recycled aluminum
00:56:27
◼
►
and everything like that, people roll their eyes at that.
00:56:29
◼
►
I don't roll my eyes at it.
00:56:30
◼
►
Could they be better?
00:56:31
◼
►
Of course, they can always be better,
00:56:32
◼
►
but they stubbornly insist to continue
00:56:34
◼
►
to put that in their presentations.
00:56:36
◼
►
I think they're hoping,
00:56:37
◼
►
"Hey, why don't you ask every other tech company
00:56:40
◼
►
"why they don't do all these things?"
00:56:42
◼
►
Like, whatever they are, BPA-free, lead-free,
00:56:46
◼
►
what percentage of recycling,
00:56:47
◼
►
how much renewable energy do they use?
00:56:48
◼
►
Obviously, Apple is bragging,
00:56:50
◼
►
but trying to say that they're a better company
00:56:52
◼
►
than other people, but they're doing these things.
00:56:54
◼
►
It costs them more money to do these things
00:56:56
◼
►
than it would otherwise in the short term, right?
00:56:59
◼
►
These are positive things that Apple's doing.
00:57:01
◼
►
They keep hammering on them.
00:57:02
◼
►
It's been a very consistent message.
00:57:03
◼
►
It's much more boring than the videos
00:57:05
◼
►
that hit you in the feels,
00:57:06
◼
►
but I feel like it is another consistent message
00:57:08
◼
►
out of Tim Cook's Apple.
00:57:09
◼
►
It's a positive message,
00:57:10
◼
►
and despite the fact that we see it
00:57:12
◼
►
over and over and over again,
00:57:13
◼
►
I say keep putting it up on the slides
00:57:14
◼
►
'cause it's something that the world needs to see.
00:57:18
◼
►
- Yep, agreed.
00:57:19
◼
►
Following that, they had a woman whose name I did not catch.
00:57:22
◼
►
In fact, most of the presenters,
00:57:23
◼
►
I did not catch their names, and I apologize for that.
00:57:25
◼
►
- Wait, I actually did.
00:57:26
◼
►
Can I make a quick little thing about this?
00:57:28
◼
►
I don't know what this was about.
00:57:30
◼
►
So yeah, so Apple Arcade,
00:57:31
◼
►
the presenter was introduced simply as Anne.
00:57:34
◼
►
There were a whole bunch of people brought up on stage
00:57:36
◼
►
only with first name and no title,
00:57:39
◼
►
and I feel like that was a little bit odd.
00:57:42
◼
►
- Yeah, I agree.
00:57:43
◼
►
- Yeah, they need some consistency.
00:57:44
◼
►
Especially if it's a new person
00:57:45
◼
►
that hasn't been in a presentation before,
00:57:47
◼
►
it's good to say and welcome blah, blah, blah,
00:57:49
◼
►
director of blah, blah, blah,
00:57:51
◼
►
so we know what connection they have
00:57:52
◼
►
to the product that they're showing.
00:57:54
◼
►
I always think, I know this can't possibly be true
00:57:58
◼
►
because of how much they rehearsed these things,
00:57:59
◼
►
but I'm like, maybe they just forgot the last name.
00:58:02
◼
►
Maybe the last name is difficult to pronounce,
00:58:05
◼
►
and they bailed on it in a panic,
00:58:06
◼
►
which we can all relate to,
00:58:07
◼
►
having to speak people's unfamiliar names,
00:58:11
◼
►
but maybe they just don't care that much
00:58:13
◼
►
about the consistency,
00:58:14
◼
►
but titles would be great,
00:58:16
◼
►
'cause okay, we know the person's first name
00:58:19
◼
►
and maybe their last name and they're presenting,
00:58:20
◼
►
but who are they?
00:58:22
◼
►
Are they an engineering manager?
00:58:24
◼
►
Are they a director?
00:58:25
◼
►
Are they a marketing executive?
00:58:26
◼
►
Who are they in relation to this product?
00:58:28
◼
►
I think that would help frame the presentation,
00:58:30
◼
►
but as usual, everyone who presented,
00:58:32
◼
►
I thought did such a good job
00:58:34
◼
►
that it didn't even occur to me
00:58:36
◼
►
to think about what kind of job they did.
00:58:37
◼
►
Again, setting aside the non-Apple employees,
00:58:40
◼
►
those poor people from game studios
00:58:41
◼
►
who are up there trying to demo their games
00:58:43
◼
►
when they're already set up to fail,
00:58:44
◼
►
but the Apple people,
00:58:46
◼
►
the Apple people are all great.
00:58:47
◼
►
- Yeah, I agree.
00:58:48
◼
►
Going back a moment, just to the last name thing,
00:58:50
◼
►
and the titles,
00:58:51
◼
►
I think another way that that matters
00:58:54
◼
►
is in realizing and recognizing diversity.
00:58:58
◼
►
We've been talking about diversity,
00:59:00
◼
►
everyone's been talking about diversity in tech companies
00:59:02
◼
►
and tech presentations for years now,
00:59:04
◼
►
and Apple is getting a lot better at it.
00:59:08
◼
►
But one of the ways that it helps
00:59:11
◼
►
is if you can tell whether the person on stage
00:59:15
◼
►
has a really strong position in that product or not.
00:59:19
◼
►
John was saying you could tell,
00:59:20
◼
►
are they an engineer, are they a marketing person,
00:59:22
◼
►
are they in charge of a lot of things,
00:59:24
◼
►
are they just somebody they hired to do a demo?
00:59:27
◼
►
You don't know, right?
00:59:28
◼
►
A title gives legitimacy.
00:59:29
◼
►
A title says if you're seeing a kind of person up there
00:59:33
◼
►
that you don't usually see in the board of,
00:59:35
◼
►
the panel of bland white guys up there,
00:59:38
◼
►
it means a lot more if they also tell you,
00:59:42
◼
►
this person's the product manager on this product,
00:59:43
◼
►
or something like that, right?
00:59:45
◼
►
They lend legitimacy to these people to say,
00:59:48
◼
►
not only here's somebody named Anne,
00:59:51
◼
►
but no, here's Anne and she's the boss of this division.
00:59:55
◼
►
That's a lot better.
00:59:56
◼
►
- What was the woman who does the iMac?
01:00:00
◼
►
Wasn't that a good example of them saying--
01:00:03
◼
►
- She was the product manager for the whole iMac.
01:00:05
◼
►
- Exactly, exactly.
01:00:06
◼
►
- And interestingly, that's not her only job.
01:00:09
◼
►
We found out later with all the interviews with her,
01:00:11
◼
►
she doesn't just oversee the iMac,
01:00:13
◼
►
she oversees a bunch of stuff,
01:00:14
◼
►
but she was presented in the presentation pointedly as,
01:00:17
◼
►
the iMac, she's in charge of it.
01:00:19
◼
►
And they didn't have to mention,
01:00:20
◼
►
oh, and by the way, also these other things, right?
01:00:22
◼
►
So it immediately gave her legitimacy.
01:00:23
◼
►
- That's Colleen Novielli is her name.
01:00:26
◼
►
- Yes, thank you.
01:00:27
◼
►
- It immediately gave her legitimacy
01:00:28
◼
►
to speak authoritatively, to Marco's point,
01:00:31
◼
►
of seeing the title, whether it's like,
01:00:33
◼
►
director, vice president, like those words,
01:00:35
◼
►
that carry weight.
01:00:37
◼
►
Worldwide director of product marketing?
01:00:40
◼
►
We all know who that is, right?
01:00:42
◼
►
We put worldwide in front of things,
01:00:44
◼
►
it sounds so much more impressive.
01:00:45
◼
►
- So anyway, so after that video that punched me
01:00:49
◼
►
in the feels, we had one of the women who was on stage,
01:00:52
◼
►
whose again, name escapes me and I'm sorry,
01:00:55
◼
►
who did the new health studies,
01:00:57
◼
►
which I was excited to see the Apple Watch hearing study,
01:01:00
◼
►
the Apple hearing study,
01:01:01
◼
►
which is largely about the Watch--
01:01:01
◼
►
- Her name given was Sambal, but no last name, no title.
01:01:05
◼
►
- Wonderful.
01:01:06
◼
►
The Apple hearing study, which is because the Watch
01:01:09
◼
►
can obviously hear your environment.
01:01:12
◼
►
The thing that I was most excited about and impressed by
01:01:15
◼
►
was the Apple women's health study,
01:01:16
◼
►
which includes infertility,
01:01:18
◼
►
which is near and dear to my heart and osteoporosis,
01:01:21
◼
►
and the Apple heart and movement studies.
01:01:23
◼
►
So I don't think we need to talk too much about these,
01:01:26
◼
►
but I think these are all really great examples of,
01:01:28
◼
►
yeah, Apple can do some really navel-gazey,
01:01:31
◼
►
really, you know, really selfish stuff,
01:01:34
◼
►
but I feel like these health studies,
01:01:38
◼
►
from everything I can tell as a non-doctor,
01:01:40
◼
►
really do seem like Apple genuinely trying
01:01:43
◼
►
to improve the world.
01:01:45
◼
►
And they may or may not make a dent on the universe,
01:01:47
◼
►
so, you know, if you will,
01:01:49
◼
►
but I do think that they're doing the right thing here
01:01:52
◼
►
and I am all on board for them continuing
01:01:55
◼
►
to go down this path.
01:01:56
◼
►
- Yeah, then we had another topic
01:01:58
◼
►
that we'll probably actually talk about another day
01:01:59
◼
►
of exactly how Apple is currently trying to address
01:02:03
◼
►
the healthcare market and how they could best address it,
01:02:05
◼
►
but right now this is what they're doing with these,
01:02:07
◼
►
you know, they have devices that can participate
01:02:09
◼
►
in healthcare in various ways and they are pursuing
01:02:12
◼
►
sort of the, I don't wanna say the obvious things,
01:02:15
◼
►
but like, look, they made a watch,
01:02:16
◼
►
they intentionally put a bunch of health sensors in it,
01:02:18
◼
►
they can record data,
01:02:19
◼
►
then they can sort of alert based on that data,
01:02:22
◼
►
and the fact they have these devices
01:02:23
◼
►
that are attached to people that can do things for you
01:02:25
◼
►
makes it the perfect tool for like, you know,
01:02:28
◼
►
widespread studies where they need lots of participants
01:02:31
◼
►
and Apple's like, we've got lots of customers,
01:02:33
◼
►
we can actually help there.
01:02:34
◼
►
You don't have to get, recruit a bunch of people
01:02:37
◼
►
and get them to do some weird thing
01:02:38
◼
►
if we can just gather data from people
01:02:40
◼
►
who already have Apple Watches, you know, that's great.
01:02:43
◼
►
- Yep, so speaking of Apple Watches,
01:02:44
◼
►
now we're getting into the meat of the show,
01:02:46
◼
►
the new Apple Watch Series 5.
01:02:50
◼
►
The highlight feature here,
01:02:53
◼
►
which has gotten us to the point that Marco
01:02:55
◼
►
has already bought himself an Apple Watch
01:02:57
◼
►
and he has sworn off his mechanical BS from 1812,
01:03:01
◼
►
the display is always on, Marco, how excited are you?
01:03:05
◼
►
- Finally, I can see the mediocre watch faces all the time.
01:03:09
◼
►
- I can't believe you could be negative about that.
01:03:12
◼
►
Finally, what do you mean finally?
01:03:14
◼
►
Nobody expected always on watch display this year.
01:03:16
◼
►
This is the standout announcement
01:03:19
◼
►
of the entire presentation,
01:03:20
◼
►
which is this alone puts this presentation above average.
01:03:23
◼
►
That's why I didn't just say it's average.
01:03:24
◼
►
- No, I completely agree.
01:03:26
◼
►
Like in all seriousness,
01:03:28
◼
►
this is a really huge upgrade to the watch
01:03:30
◼
►
that I didn't think we were ready for yet.
01:03:32
◼
►
Like I didn't think we were there battery life wise
01:03:35
◼
►
to do this and you know, none of us have these yet.
01:03:37
◼
►
We don't know what the trade-offs really are yet.
01:03:39
◼
►
We'll find out, maybe there's some kind of weird thing,
01:03:41
◼
►
but it seemed that they really pulled it off
01:03:42
◼
►
and you know, even though the Apple Watch
01:03:46
◼
►
is mostly not for me,
01:03:49
◼
►
this was one of the huge reasons why I didn't like it.
01:03:52
◼
►
That every time I glance at it,
01:03:54
◼
►
there would just be a black rectangle
01:03:55
◼
►
and I'd have to like twist my arm in a weird way
01:03:57
◼
►
a lot of times and a lot of times it just wouldn't work.
01:04:00
◼
►
It's funny, one of the,
01:04:02
◼
►
so I do usually wear it during workouts
01:04:04
◼
►
and one of the pictures they showed
01:04:07
◼
►
was somebody holding a plank.
01:04:09
◼
►
And like I have actually been doing that exact thing,
01:04:12
◼
►
wearing a watch, wanting to see what's on the screen
01:04:14
◼
►
and not being able to.
01:04:15
◼
►
I can't rotate my wrist at that moment.
01:04:17
◼
►
And I was like well I guess I'll just micro-targeted
01:04:19
◼
►
advertising just at you.
01:04:20
◼
►
- Yeah right, so like.
01:04:21
◼
►
- It applies to me too, but yes, I agree.
01:04:24
◼
►
- So like it actually, it's a huge upgrade.
01:04:26
◼
►
That will, I don't know how, you know, how great it is yet,
01:04:30
◼
►
but that will dramatically change
01:04:33
◼
►
what it's like to wear the watch.
01:04:35
◼
►
That's a huge, huge deal.
01:04:38
◼
►
And you know, there's lots of details to work out,
01:04:40
◼
►
lots of you know, design issues and questions.
01:04:44
◼
►
One of the biggest things I wanna know is like,
01:04:46
◼
►
what's it like to be in a room
01:04:47
◼
►
with a bunch of these things?
01:04:49
◼
►
You know like, if you're like in a room
01:04:51
◼
►
and a bunch of people have watches,
01:04:52
◼
►
is it gonna be distracting?
01:04:53
◼
►
Like is it, or have they tweaked
01:04:54
◼
►
the brightness algorithms enough
01:04:56
◼
►
so that it doesn't seem like you're in like a sports bar
01:05:00
◼
►
full of little tiny TVs on your body's wrists, you know?
01:05:01
◼
►
- It is dimmer, it is dimmer in the ambient mode.
01:05:04
◼
►
I'm assuming mostly to discharge, to say a battery,
01:05:06
◼
►
but as far as I would tell from the people
01:05:08
◼
►
taking pictures of the thing,
01:05:09
◼
►
there is like a dim mode, which is kind of
01:05:10
◼
►
the always on display, and then there's
01:05:12
◼
►
I'm interacting with it, which is a higher brightness.
01:05:15
◼
►
- Right, and the dim mode also simplifies
01:05:16
◼
►
what's on screen, so any watch face
01:05:19
◼
►
that has a white background, it switches it to black,
01:05:21
◼
►
so it uses fewer pixels and saves energy.
01:05:23
◼
►
It also removes the animated seconds hand
01:05:25
◼
►
from the analog faces, so it doesn't have to keep
01:05:27
◼
►
updating the screen at 60 hertz.
01:05:29
◼
►
Like they said, they can slow down the refresh rate
01:05:31
◼
►
to what they said one hert, which is one hertz in reality.
01:05:36
◼
►
The unit is not called hert if it's only one.
01:05:39
◼
►
But anyway, so that's a huge deal.
01:05:42
◼
►
Like all the tech going into that,
01:05:44
◼
►
all the advancement, the battery optimization,
01:05:47
◼
►
the adjusting all the watch faces to support this,
01:05:51
◼
►
I do think that this is probably the nail in the coffin
01:05:56
◼
►
for any hope of there ever being third party watch faces.
01:06:00
◼
►
Because this is the kind of thing that Apple really,
01:06:02
◼
►
if there were third party watch faces,
01:06:05
◼
►
they basically couldn't have done this,
01:06:07
◼
►
or they would have had to put weird restrictions on them,
01:06:09
◼
►
or things like that, and I can see them
01:06:11
◼
►
just wanting to keep that control for themselves forever.
01:06:15
◼
►
And that's unfortunate for me because
01:06:17
◼
►
I really want third party watch faces.
01:06:20
◼
►
One of the reasons why the Apple Watch
01:06:23
◼
►
is not currently my favorite is because
01:06:25
◼
►
I don't really love any of the faces right now.
01:06:28
◼
►
I have minor or major problems with almost all of them.
01:06:33
◼
►
And so it's not really for me,
01:06:35
◼
►
but for everyone who it is for, this is a massive upgrade.
01:06:40
◼
►
I'll also say, otherwise, we didn't get a lot of other detail
01:06:44
◼
►
about what else is different about it, but that alone,
01:06:47
◼
►
I don't think I'm gonna get one,
01:06:50
◼
►
'cause I don't use my Series 4 enough.
01:06:53
◼
►
For my purposes of developing the app,
01:06:55
◼
►
the Series 4 is probably fine.
01:06:57
◼
►
My app doesn't even have a meaningful complication,
01:07:00
◼
►
so I can't even say, oh, I have to test my complication
01:07:02
◼
►
on the new Always On screen, nope, I really don't.
01:07:04
◼
►
But anyway, it looks like a really good upgrade.
01:07:09
◼
►
And if I were an everyday Apple Watch wearer,
01:07:13
◼
►
I would seriously consider it because of how
01:07:16
◼
►
incredibly different that the screen thing will make it
01:07:19
◼
►
as just an overall experience.
01:07:21
◼
►
As for the finishes, by the way, before I forget,
01:07:24
◼
►
people ask me a lot about watch stuff
01:07:26
◼
►
and the watch finishes.
01:07:28
◼
►
I love that they introduced titanium.
01:07:31
◼
►
I love that they brought back white ceramic.
01:07:33
◼
►
The white ceramic, I can tell you, is fantastic.
01:07:35
◼
►
I don't love with these new ones
01:07:37
◼
►
that they've made the crown black on it.
01:07:41
◼
►
It's kind of a weird contrast with the white.
01:07:44
◼
►
I don't love that.
01:07:46
◼
►
But otherwise, in the pictures so far,
01:07:49
◼
►
the titanium really looks fantastic.
01:07:53
◼
►
The one thing, though, and the hands-on people
01:07:57
◼
►
who were there say that it was noticeably lighter as well,
01:08:00
◼
►
which is nice.
01:08:02
◼
►
The one thing that I will say, though,
01:08:03
◼
►
is that I would strongly suggest anybody
01:08:06
◼
►
who was on the fence about which one of these to get
01:08:07
◼
►
or who was interested in the titanium maybe,
01:08:10
◼
►
wait until you can see it in person
01:08:13
◼
►
because it's a very different finish.
01:08:15
◼
►
It is a brushed, it's like a horizontally brushed finish,
01:08:19
◼
►
it looks like on the titanium from the pictures,
01:08:21
◼
►
which the steel models are polished,
01:08:24
◼
►
so they're high-polished, like mirror finish,
01:08:26
◼
►
and then the aluminum models have that
01:08:29
◼
►
kind of sandblasted look.
01:08:31
◼
►
So titanium being a brushed finish is a very different look
01:08:36
◼
►
and I don't know how that will appear or not in person.
01:08:40
◼
►
I haven't ordered one yet, in part because I'm trying
01:08:43
◼
►
to rationalize myself out of it,
01:08:45
◼
►
but also in part because I can't decide which one to order.
01:08:47
◼
►
I think, off the top of my head,
01:08:50
◼
►
I think the light-colored titanium
01:08:54
◼
►
is probably gonna look the best,
01:08:56
◼
►
but until I see it in person, I wouldn't make that call
01:08:58
◼
►
and I would suggest to you, our dear listeners,
01:09:01
◼
►
you might not want to either
01:09:02
◼
►
because these things can look very different in person.
01:09:05
◼
►
- So I am extremely stoked to receive mine.
01:09:08
◼
►
As I've said earlier, Aaron and I both ordered new ones.
01:09:11
◼
►
I finally took the plunge on the smaller watch.
01:09:14
◼
►
I'm rolling a, what is it, 42 millimeter series three.
01:09:18
◼
►
I have little teeny tiny wrists,
01:09:19
◼
►
so I went for the 40 millimeter series five cellular again
01:09:23
◼
►
because I do love having it when I go running.
01:09:25
◼
►
I am super pumped.
01:09:27
◼
►
I want the titanium really badly,
01:09:29
◼
►
but it's something that I don't see sticking around
01:09:31
◼
►
for a long time.
01:09:33
◼
►
I can't justify the cost.
01:09:35
◼
►
I'll probably keep this watch for a year or two,
01:09:37
◼
►
hopefully two.
01:09:38
◼
►
As much as I like to snark on Marco,
01:09:41
◼
►
I can't appreciate an honest-to-goodness mechanical watch.
01:09:44
◼
►
And if this was a mechanical watch
01:09:45
◼
►
that I was keeping forever,
01:09:46
◼
►
I probably would do the $700 or whatever it is, titanium,
01:09:50
◼
►
but no, I just went whatever the cheapo one was,
01:09:52
◼
►
well, with cellular, the sport model with cellular,
01:09:55
◼
►
and Aaron got the non-cellular one,
01:09:58
◼
►
and I'm really excited about it.
01:09:59
◼
►
Also worth noting that you can choose,
01:10:02
◼
►
I think for the first time, right, that--
01:10:05
◼
►
- Yeah, this is huge. - You can choose,
01:10:06
◼
►
you can choose any watch case with any band.
01:10:09
◼
►
It used to be that if you got a sport watch,
01:10:11
◼
►
you could only get like sport bands
01:10:12
◼
►
or a subset of the available bands.
01:10:15
◼
►
Now you could get the cheapo watch with the link bracelet
01:10:19
◼
►
or whatever the most expensive band of the day is.
01:10:21
◼
►
And I think that's really great.
01:10:23
◼
►
And I did their little online configurator thing
01:10:28
◼
►
to use car parlance, which was good,
01:10:31
◼
►
and it let you kind of visualize what you were gonna get.
01:10:34
◼
►
I have a feeling this is gonna be really great in stores.
01:10:36
◼
►
I'm a little curious how the packaging
01:10:39
◼
►
is going to be for this,
01:10:40
◼
►
especially if you buy this in store.
01:10:42
◼
►
Do they hand you two different boxes?
01:10:45
◼
►
Do they have an infinite array of combinations in the back?
01:10:48
◼
►
I would assume not.
01:10:49
◼
►
I'm curious to see how this works out, but--
01:10:52
◼
►
- Well, do you buy a Series 4?
01:10:53
◼
►
- No, no, no, no, no, no, no, I'm still rocking the 3.
01:10:56
◼
►
- Because the Series 4, the packaging for the Series 4
01:11:00
◼
►
was separated.
01:11:01
◼
►
It was like, there was a very thin outer box,
01:11:04
◼
►
but inside that box were two totally separate boxes.
01:11:07
◼
►
One had the strap and one had the watch.
01:11:10
◼
►
And then you had to assemble it after the fact.
01:11:12
◼
►
So it seemed almost like they were kind of preparing for it
01:11:14
◼
►
with the Series 4, and maybe just didn't get it all together
01:11:17
◼
►
in time or whatever.
01:11:18
◼
►
But yeah, it's already been separate for a year,
01:11:22
◼
►
like in the packaging and everything.
01:11:23
◼
►
- Gotcha, gotcha. - They were just bundled
01:11:24
◼
►
together with a thin black outer box.
01:11:27
◼
►
- That is some quality RTFU, thank you.
01:11:29
◼
►
So anyway, I am really stoked to get these.
01:11:31
◼
►
I am really stoked to have Always On watch face.
01:11:35
◼
►
It doesn't bother me as much as I think it bothers you,
01:11:37
◼
►
Marco, but it definitely bothers me.
01:11:38
◼
►
I'm not sitting here and saying it's a non-issue.
01:11:41
◼
►
It's an issue, and I am excited.
01:11:43
◼
►
I'm really excited to have this on my wrist.
01:11:46
◼
►
I really honestly am.
01:11:47
◼
►
The GPS starts at $400, cellular starts at $500.
01:11:51
◼
►
And also, we haven't touched on this yet,
01:11:54
◼
►
and we're gonna touch on it more in a minute.
01:11:56
◼
►
I am not even kidding.
01:11:58
◼
►
When I tell you possibly my favorite announcements
01:12:01
◼
►
of this entire event were the means
01:12:03
◼
►
by which I can throw piles of cash at Apple.
01:12:05
◼
►
Because literally as soon as the event was over,
01:12:08
◼
►
I ordered two Apple watches.
01:12:10
◼
►
I didn't have to wake up at midnight
01:12:11
◼
►
or three in the morning or anything like that.
01:12:14
◼
►
The keynote was over.
01:12:15
◼
►
I went to the Apple website,
01:12:17
◼
►
and I bought myself two Apple watches.
01:12:20
◼
►
Or I bought the family two Apple watches.
01:12:22
◼
►
That was awesome.
01:12:23
◼
►
It was incredible.
01:12:24
◼
►
There was nothing to worry about.
01:12:25
◼
►
I wish I would've had a choice. (laughs)
01:12:28
◼
►
If I would've known which titanium I was interested in,
01:12:31
◼
►
if any, I might've already ordered one.
01:12:34
◼
►
- Yeah, and we're gonna get on a deep tangent,
01:12:37
◼
►
which we don't have time for.
01:12:37
◼
►
But I would like to just say,
01:12:40
◼
►
if you're not gonna let us order something today,
01:12:44
◼
►
which they did with the watch, which I commend,
01:12:46
◼
►
and I think in a perfect world, that's what I would want.
01:12:48
◼
►
But if you have something like the phones
01:12:50
◼
►
where you're gonna make us wait
01:12:51
◼
►
a couple of days before we order,
01:12:52
◼
►
why doesn't retail get examples of these phones
01:12:56
◼
►
to put out right after the keynote?
01:12:58
◼
►
And yes, I know, okay, leaks, yeah, yeah, I get it.
01:12:59
◼
►
I'm just saying, in my perfect fantasy world,
01:13:02
◼
►
it should be that the keynote is over,
01:13:04
◼
►
and either that day or the next day,
01:13:07
◼
►
I can go to my local Apple store and see these in person
01:13:10
◼
►
so I can figure out what I want.
01:13:12
◼
►
This is the firstest of first world problems.
01:13:14
◼
►
But if you're gonna give us that delay,
01:13:16
◼
►
then put the damn devices in the store so we can see them.
01:13:19
◼
►
That would make it so much nicer.
01:13:21
◼
►
- Yeah, that would be amazing.
01:13:23
◼
►
- Finally, the Series 3 persists.
01:13:26
◼
►
It is $200 for a GPS model.
01:13:28
◼
►
I don't think they have cellular models
01:13:30
◼
►
of the Series 3 anymore, but that is the cheapo watch.
01:13:33
◼
►
And you know what, $200 for a not that old Apple watch,
01:13:38
◼
►
I don't think that's a bad deal.
01:13:40
◼
►
I think that's pretty good all in all.
01:13:41
◼
►
- Yeah, that's a great, I mean, the Series 3,
01:13:43
◼
►
yes, it is now two years old, but it's also still fine.
01:13:46
◼
►
- Yeah, mine feels good.
01:13:47
◼
►
I mean, granted, I don't really have a lot to compare to,
01:13:49
◼
►
but I haven't felt like it's slow in the same way
01:13:53
◼
►
my Series 0 absolutely did at this point in its life.
01:13:58
◼
►
- No, I mean, the Series 0 was ungodly slow
01:14:02
◼
►
on day one of its life.
01:14:03
◼
►
- Well, fair, fair, fair.
01:14:04
◼
►
- The Series 1 and 2, which are the same watch,
01:14:07
◼
►
confusingly, but the Series 1 and 2 were faster,
01:14:12
◼
►
in the sense they were less slow.
01:14:15
◼
►
The Series 3 was the one that made
01:14:17
◼
►
a massive jump forward in performance.
01:14:19
◼
►
For them to keep that one around is totally fine.
01:14:23
◼
►
I would have preferred the Series 4 as a developer.
01:14:25
◼
►
I would have preferred that one to be the one
01:14:27
◼
►
that sticks around longer because it has
01:14:28
◼
►
the different screen shape with the rounded corners
01:14:30
◼
►
and everything, and that would mean that all the old
01:14:33
◼
►
square screens I could stop supporting a few years earlier
01:14:36
◼
►
than I now have to support them,
01:14:37
◼
►
but that's fine, we can deal with that.
01:14:40
◼
►
I do wonder why the Series 4 wasn't the one kept around.
01:14:45
◼
►
- Either instead of or in addition to the Series 3,
01:14:49
◼
►
why you have $200 for the Series 3
01:14:53
◼
►
and then $400 for the Series 5, okay,
01:14:57
◼
►
what happened to the Series 4?
01:14:59
◼
►
It seemed totally fine, we have two of them in our house.
01:15:02
◼
►
They're wonderful, I don't know, but oh well.
01:15:04
◼
►
- Yeah, oh, and real time follow up,
01:15:06
◼
►
the cellular Series 3 is available,
01:15:09
◼
►
and that is $300 as you would expect.
01:15:11
◼
►
- I wonder if the Series 4 is a manufacturing line thing,
01:15:14
◼
►
'cause the Series 5 is basically, as far as I can tell,
01:15:16
◼
►
physically identical on the outside
01:15:18
◼
►
in terms of dimensions and everything as the Series 4,
01:15:21
◼
►
so maybe there's some-- - Ah, that's a good point.
01:15:23
◼
►
- Some shares, I don't, maybe they're not in volumes
01:15:25
◼
►
where that matters, I don't know, that's just, I'm just,
01:15:27
◼
►
like, the Series 3 price for 200 is,
01:15:31
◼
►
oh god, my phone is activating again, this has become--
01:15:33
◼
►
- Okay, I-- (laughing)
01:15:35
◼
►
- Oh, you said Series 3.
01:15:38
◼
►
- Yeah, this has been a problem recently,
01:15:40
◼
►
I don't, something about, anyway.
01:15:42
◼
►
- Yeah, my home, I started playing music during the keynote
01:15:44
◼
►
because of something they said on screen.
01:15:47
◼
►
- Yeah, this has been happening to me during podcasts,
01:15:48
◼
►
I just turn off that feature, I so rarely use it, huh?
01:15:51
◼
►
Anyway, I feel like there's a sort of a line,
01:15:53
◼
►
there's two lines here, one is the, you know,
01:15:55
◼
►
the curved display on the Series 4,
01:15:56
◼
►
like, this dividing line between the old Apple Watches
01:15:59
◼
►
and the new, just visually, and now with the Always On
01:16:02
◼
►
Display, there's a second, perhaps even darker line,
01:16:04
◼
►
depending on how much of an impact that has on people.
01:16:06
◼
►
And speaking of the Always On Display,
01:16:08
◼
►
I don't think that puts a nail in any kind of coffin
01:16:11
◼
►
for custom watch faces, that custom watch faces
01:16:14
◼
►
are still totally a thing that Apple could do,
01:16:15
◼
►
if you made one, you'd have to deal with Always On Display
01:16:17
◼
►
the same way your apps deal with dark mode,
01:16:19
◼
►
like, is this a thing that you would have to deal with?
01:16:21
◼
►
Doesn't mean they're ever gonna do it,
01:16:23
◼
►
but I don't think Always On Display changes the odds
01:16:26
◼
►
one way or the other, and I feel like as time goes on,
01:16:28
◼
►
the odds slowly increase.
01:16:30
◼
►
I always just think about third-party keyboards,
01:16:32
◼
►
like, eventually, you start running out of features to add,
01:16:35
◼
►
and you're like, you know what, okay, fine, watch faces.
01:16:37
◼
►
And really, if I had to pitch them, I'd say,
01:16:39
◼
►
don't put that one off, don't leave it until you're
01:16:41
◼
►
scraping a bottle in a barrel, 'cause it's another,
01:16:44
◼
►
like, you love app stores, don't you?
01:16:46
◼
►
Like, you love to sell things, people will sell watch faces,
01:16:49
◼
►
and you'll get a cut, and it will work out great for you.
01:16:52
◼
►
Like, I don't understand what, you know,
01:16:53
◼
►
maybe they just haven't gotten around to it.
01:16:54
◼
►
I don't know if there's any actual resistance,
01:16:56
◼
►
but if I had to pitch them, I'd say, look,
01:16:57
◼
►
I know this is lower priority, and you should definitely
01:16:59
◼
►
work on the other stuff, like cellular
01:17:00
◼
►
and Always On Display first, but eventually,
01:17:03
◼
►
I hope you do get to that.
01:17:04
◼
►
And I do like this, these set of models,
01:17:07
◼
►
I like that all the different materials are coming back,
01:17:10
◼
►
but I share Marco's trepidation about titanium,
01:17:12
◼
►
'cause just based on the pictures,
01:17:13
◼
►
you can't tell anything about, you have to see it in person
01:17:15
◼
►
to see whether you're gonna hate it or like it.
01:17:17
◼
►
(upbeat music)
01:17:18
◼
►
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The iPhone 11.
01:19:08
◼
►
Now, this gets a little weird.
01:19:11
◼
►
So last year, or this, I guess last year,
01:19:14
◼
►
you had the XS, the XS Max, and the XR.
01:19:19
◼
►
The iPhone 11 replaces the XR,
01:19:24
◼
►
which is what we all expected,
01:19:26
◼
►
but when we were listening to it in the keynote,
01:19:28
◼
►
I got my wires crossed a couple times.
01:19:30
◼
►
The iPhone 11, this is the replacement for the XR,
01:19:33
◼
►
has an A13, anodized aluminum and glass,
01:19:37
◼
►
seems like no writing on the back of it.
01:19:39
◼
►
They touted several times,
01:19:40
◼
►
toughest glass ever on a smartphone,
01:19:42
◼
►
including a glass camera bump,
01:19:44
◼
►
which they talked about for a while.
01:19:45
◼
►
Six colors, purple, white, yellow, green, black,
01:19:47
◼
►
and product red.
01:19:48
◼
►
It remains at 6.1 inches.
01:19:50
◼
►
It has haptic touch, spatial audio,
01:19:52
◼
►
a U1 chip with directional air drop.
01:19:55
◼
►
They did not release any sort of Apple tile yet.
01:19:59
◼
►
30% better face ID, including better angles.
01:20:02
◼
►
And it has two cameras instead of the one
01:20:05
◼
►
from the XR last year.
01:20:06
◼
►
It has the wide camera, which is F1.8,
01:20:09
◼
►
and the ultra wide camera,
01:20:11
◼
►
which is F2 point something or other.
01:20:13
◼
►
They also are introducing night mode across the iPhone line.
01:20:16
◼
►
This is like night sight or whatever Google calls it.
01:20:19
◼
►
- This one deserves a finally.
01:20:21
◼
►
- Yeah, that sounds great.
01:20:22
◼
►
And I'm really anxious to try this.
01:20:25
◼
►
They did a video demo of old muscle cars on salt flats,
01:20:28
◼
►
which I was definitely there for, loved it.
01:20:32
◼
►
I should go back a half step, I'm sorry.
01:20:34
◼
►
Night mode from what I've gathered does have a live preview,
01:20:37
◼
►
which Android does not do.
01:20:39
◼
►
I have not verified that,
01:20:41
◼
►
but I have heard rumblings that that's the case.
01:20:44
◼
►
- Yeah, I saw a video of it being done.
01:20:46
◼
►
It does show something on the screen.
01:20:48
◼
►
The other thing that I saw,
01:20:50
◼
►
I think it was the MKBHD video,
01:20:52
◼
►
like you can't turn on night mode.
01:20:54
◼
►
It automatically turns on when the light gets dim.
01:20:57
◼
►
So in the Apple room, you have to put your hand
01:20:59
◼
►
over the phone to trip the sensors
01:21:01
◼
►
to make it think it's dark.
01:21:02
◼
►
But once you did that, you could see a live view
01:21:04
◼
►
of the palm of his hand in the thing.
01:21:07
◼
►
It wasn't a great demo,
01:21:09
◼
►
but those two features are weird,
01:21:10
◼
►
like that Apple wouldn't actually have a night mode switch.
01:21:14
◼
►
It would only go on automatically.
01:21:15
◼
►
I wonder if it's gonna make people not realize.
01:21:17
◼
►
It doesn't go on automatically.
01:21:18
◼
►
What happens is UI appears.
01:21:21
◼
►
So the UI to turn on night mode appears,
01:21:23
◼
►
but it only appears on the screen when it is dark enough
01:21:26
◼
►
that it is a valid thing to do.
01:21:27
◼
►
It's a little strange.
01:21:28
◼
►
- I think it's great.
01:21:29
◼
►
If it was something that you had to go specifically turn on
01:21:34
◼
►
that would work totally differently,
01:21:35
◼
►
I feel like people wouldn't know about it.
01:21:37
◼
►
- But you do have to turn it on.
01:21:39
◼
►
You have to notice that a new UI blob
01:21:40
◼
►
has appeared on the screen
01:21:41
◼
►
and you have to tap it to turn on night mode.
01:21:44
◼
►
I don't know, I mean, I'm sure it'll work itself out.
01:21:45
◼
►
Like the camera UI, despite it being a little bit wonky,
01:21:48
◼
►
it's so frequently used that people eventually figure it out.
01:21:50
◼
►
I hope people figure it out.
01:21:51
◼
►
Like I'm still kind of amazed,
01:21:52
◼
►
and I think we've all seen this in years past
01:21:55
◼
►
of like when they rejiggered the camera UI
01:21:58
◼
►
and people would be like touching or swiping
01:22:01
◼
►
on the individual words to change modes,
01:22:02
◼
►
not realizing that you could essentially swipe
01:22:04
◼
►
on the entire screen or the whole bottom of the screen
01:22:06
◼
►
to change modes.
01:22:07
◼
►
Like it's not an obvious UI.
01:22:08
◼
►
It's Apple Snapchat basically.
01:22:10
◼
►
Where there's lots of non-obvious ways
01:22:12
◼
►
you can interact with it, but the obvious way will work.
01:22:15
◼
►
So it's a fairly friendly UI,
01:22:17
◼
►
but the obvious way is also harder than the non-obvious way,
01:22:21
◼
►
which is like, you don't realize it,
01:22:22
◼
►
but you can swipe anywhere and you can just jab over here
01:22:25
◼
►
and get this control.
01:22:26
◼
►
Anyway, they've continued to advance that UI.
01:22:28
◼
►
And I think it looks a little bit nicer than it did,
01:22:31
◼
►
but I'm wondering if they're stringing against the limits
01:22:33
◼
►
of what you can do in a camera UI.
01:22:35
◼
►
- Indeed, extended dynamic range video at 4K
01:22:39
◼
►
at 60 frames a second.
01:22:40
◼
►
- I love that, before you go past that.
01:22:43
◼
►
I love that because here's, so this is what this means.
01:22:45
◼
►
A lot of people missed this last year.
01:22:47
◼
►
When the iPhone XS and XS Max generation and XR,
01:22:51
◼
►
when those were introduced last year,
01:22:53
◼
►
they added a feature, so I believe it was the X
01:22:55
◼
►
that first added 4K 60, but then the XS and XS Max and XR,
01:23:00
◼
►
when you were shooting at only 30 frames a second,
01:23:04
◼
►
the sensor was still taking 60 frames a second video,
01:23:07
◼
►
and what it would do would be it would take,
01:23:09
◼
►
it would alternate between a high exposure
01:23:11
◼
►
and a low exposure with every frame it captured,
01:23:13
◼
►
and then merge them live into basically almost like an HDR,
01:23:18
◼
►
like so what they're calling extended dynamic range,
01:23:22
◼
►
merge it into a video that had more dynamic range
01:23:24
◼
►
because it's basically doing exposure bracketing live
01:23:27
◼
►
with every two frames that it was shooting
01:23:30
◼
►
to take the 4K 60 sensor and make 30 frames a second video.
01:23:34
◼
►
This wouldn't happen, because it couldn't,
01:23:37
◼
►
if you were shooting at 4K 60.
01:23:39
◼
►
I like to shoot 4K 60 because it looks lifelike
01:23:44
◼
►
and I have all the resolution and it's wonderful,
01:23:46
◼
►
and I know it doesn't look right for cinematic purposes,
01:23:49
◼
►
but for home videos, it looks amazing
01:23:51
◼
►
'cause it looks like you're really there, and I love it,
01:23:53
◼
►
and so I love shooting 4K 60,
01:23:54
◼
►
but I was always torn between should I go change it
01:23:58
◼
►
and toggle it off when I'm shooting video in the sunset,
01:24:02
◼
►
when I want more dynamic range,
01:24:04
◼
►
'cause you had to choose with the 10S generation,
01:24:07
◼
►
you had to choose do I want 60 frames a second
01:24:10
◼
►
or do I want nice dynamic range?
01:24:13
◼
►
And with the 11 generation now,
01:24:16
◼
►
they have removed the need to make that choice.
01:24:19
◼
►
It seems like what I'm guessing, the way it's implemented,
01:24:21
◼
►
I'm guessing the sensor is just running at 4K 120
01:24:23
◼
►
the whole time and outputting 4K 60,
01:24:25
◼
►
but whatever it is, you can now do 4K 60
01:24:28
◼
►
with the extended dynamic range.
01:24:31
◼
►
However they're doing it, they didn't really say
01:24:33
◼
►
how this was achieved, but the way they were talking about it
01:24:37
◼
►
makes it sound like that's what this is,
01:24:40
◼
►
and so that's a great thing for me,
01:24:42
◼
►
'cause in the same way that when 4K 60
01:24:45
◼
►
finally came out with the 10,
01:24:47
◼
►
I no longer had to choose with every video
01:24:50
◼
►
do I want high resolution or high frame rate.
01:24:52
◼
►
I could have both.
01:24:53
◼
►
Now with the 11, I don't have to choose
01:24:56
◼
►
do I want good dynamic range or do I want 4K 60.
01:25:00
◼
►
Now I can have both, and that's really cool.
01:25:03
◼
►
- Yeah, I'm super excited for this
01:25:04
◼
►
'cause I'm rocking an iPhone 10, as is Aaron.
01:25:07
◼
►
It seemed imprudent last year to have just quit my job
01:25:11
◼
►
and then spend a whole bunch of money on hardware,
01:25:13
◼
►
but now that I know I am not yet in the poor house,
01:25:15
◼
►
I am going to put myself in the poor house
01:25:17
◼
►
with all of this new Apple hardware.
01:25:18
◼
►
- Well you're not getting an 11, right?
01:25:21
◼
►
- Yeah, yeah, absolutely.
01:25:22
◼
►
- You're getting an 11 Pro, right?
01:25:23
◼
►
- Oh, I'm sorry, no, I misread your question.
01:25:25
◼
►
- You're already confusing yourself again.
01:25:26
◼
►
- I am, I am, I'm telling you, I know what my deal is.
01:25:29
◼
►
- Can we take a moment to appreciate
01:25:31
◼
►
what Apple has done here?
01:25:32
◼
►
This is really something.
01:25:33
◼
►
When the 10 came out, it was like this is the phone
01:25:36
◼
►
that you should get if you care about iPhones.
01:25:38
◼
►
This is amazing and this is the new,
01:25:40
◼
►
'cause there used to only be one new phone every year
01:25:43
◼
►
that you would wanna get.
01:25:45
◼
►
It came in two sizes for a while,
01:25:46
◼
►
but there was one good flagship iPhone
01:25:50
◼
►
that came out every year.
01:25:51
◼
►
And then when the 10 came out,
01:25:53
◼
►
they had this weird thing with the 10 and the 8,
01:25:56
◼
►
and then when the 10s came out,
01:25:57
◼
►
they had the weird thing with the 10s and then the 10r,
01:26:00
◼
►
and the 10r and the 8 were both kind of like,
01:26:04
◼
►
here's the low-end one, that's the afterthought,
01:26:06
◼
►
after we spent all the attention on the nice big new one.
01:26:09
◼
►
People don't like buying the afterthought.
01:26:10
◼
►
It isn't a great feeling to go into the store
01:26:13
◼
►
and be like, well, there's the one I actually want,
01:26:15
◼
►
but it's too expensive, so I'm gonna buy the cheap one.
01:26:17
◼
►
Apple had to make the cheap one sound good again.
01:26:21
◼
►
And what they did here, I think, was masterful in like,
01:26:26
◼
►
it isn't some secondary name.
01:26:28
◼
►
It isn't like, the iPhone special, the iPhone C,
01:26:32
◼
►
like, you know, nothing like that.
01:26:33
◼
►
It's just, this is the iPhone 11.
01:26:37
◼
►
There's also the Pro over there,
01:26:38
◼
►
but this is the iPhone 11.
01:26:40
◼
►
And it is the new 10r.
01:26:42
◼
►
It is the new, I say cheap, but you know, it's lower end,
01:26:45
◼
►
I guess it's the less expensive phone.
01:26:48
◼
►
It's the phone that's at the price
01:26:50
◼
►
that the expensive phones used to be.
01:26:53
◼
►
But they really very hard positioned the 11
01:26:58
◼
►
as this is the regular one,
01:27:01
◼
►
this is the one you should probably buy.
01:27:04
◼
►
And I think that's really smart,
01:27:05
◼
►
because it reflects what the market really wanted,
01:27:07
◼
►
which is like, okay, you made these super expensive ones
01:27:09
◼
►
at the high end, that's nice for the nerds
01:27:12
◼
►
and the rich people, but for everyone else,
01:27:13
◼
►
like, we don't really want our phone to cost that much.
01:27:16
◼
►
We'd rather have this other one.
01:27:17
◼
►
So they marketed the 11 series in such a way
01:27:21
◼
►
that doesn't make all those buyers feel bad
01:27:24
◼
►
about what they're gonna buy.
01:27:25
◼
►
It makes the 11 the default choice,
01:27:28
◼
►
instead of trying to make the expensive one the default
01:27:32
◼
►
and then having people say, ooh, that's too expensive,
01:27:35
◼
►
cut it down for me, you know.
01:27:37
◼
►
Now it's like, we're gonna come in at like the quote,
01:27:39
◼
►
regular price of the $700-ish range
01:27:42
◼
►
that these now sit at again, and say, all right,
01:27:45
◼
►
the 11 is the default phone, you shouldn't,
01:27:47
◼
►
nobody should feel bad about choosing the 11,
01:27:50
◼
►
it's great, it's the new iPhone, period.
01:27:53
◼
►
And also we have these other ones over here,
01:27:54
◼
►
but the 11 is the new iPhone, period.
01:27:57
◼
►
- I think they did a pretty good job with the XR and XS,
01:27:59
◼
►
like obviously the 8 was the, you know, also ran silly,
01:28:01
◼
►
like it was so clear that it was the lesser phone,
01:28:03
◼
►
but the XR and the XS, like, both of them are modified,
01:28:08
◼
►
neither is just the X, they both have a letter.
01:28:11
◼
►
Obviously the letter is one earlier in the alphabet
01:28:14
◼
►
for the lesser phone, right?
01:28:16
◼
►
But the important thing about them
01:28:19
◼
►
was that they had essentially the same system on a chip,
01:28:22
◼
►
like it wasn't like a last year's CPU, GPU combo,
01:28:25
◼
►
it wasn't, you know, like it was lesser
01:28:27
◼
►
so it could be lower priced and it had one letter less,
01:28:30
◼
►
but the insides didn't make you feel
01:28:32
◼
►
like you were buying an iPhone 8.
01:28:33
◼
►
And I think that experiment of having them
01:28:36
◼
►
both be equally adorned, they both had a letter after them,
01:28:40
◼
►
was to figure out, you know, 'cause the 8 is like,
01:28:43
◼
►
well, whatever, you know, we know the deal with the 8,
01:28:44
◼
►
and it totally looked different, didn't have the,
01:28:46
◼
►
you know, had touch ID and all that stuff,
01:28:48
◼
►
that's not much of an experiment.
01:28:49
◼
►
This experiment was, which one will people actually buy?
01:28:52
◼
►
And I think the consensus is that the XR
01:28:54
◼
►
sold really, really well.
01:28:56
◼
►
And so that gives them the confidence
01:28:58
◼
►
to do this move this time, it's like, all right,
01:29:00
◼
►
no more suffixes, and the completely unadorned one
01:29:04
◼
►
is the default, and that's the XR, why?
01:29:06
◼
►
Because we know people love that phone.
01:29:08
◼
►
We know 'cause they bought tons of XRs, right?
01:29:10
◼
►
And the same strategy, it doesn't have lesser system
01:29:14
◼
►
on a chip, it's got the A13, right?
01:29:16
◼
►
It has one fewer camera, LCD instead of all,
01:29:18
◼
►
it's the XR formula all over again.
01:29:20
◼
►
It has just graduated to now,
01:29:22
◼
►
now there is a distinction in games.
01:29:24
◼
►
One name is unadorned, and the one that's unadorned
01:29:26
◼
►
is not the fancy one, it's the slightly less fancy one, so.
01:29:30
◼
►
I think like its trial run and then XR was just to see,
01:29:33
◼
►
'cause for all we knew, the XR could have been a dud,
01:29:35
◼
►
and it was like, oh no, everyone wants the XS
01:29:37
◼
►
because the world like magically detects that one's better.
01:29:39
◼
►
Or it could have even been the people prefer the XS
01:29:41
◼
►
because it's a smaller size,
01:29:42
◼
►
which is a thing a lot of people forget, but it is.
01:29:44
◼
►
But maybe they like the bigger one,
01:29:45
◼
►
and I feel like the people have spoken with their wallets
01:29:48
◼
►
and what they've said is, we love the XR,
01:29:51
◼
►
and so now it gets to be the iPhone 11,
01:29:52
◼
►
and I think that's fine,
01:29:53
◼
►
even though I think it's slightly too big for me.
01:29:57
◼
►
We also should mention that it has the return
01:30:01
◼
►
of the Quick Take camera,
01:30:02
◼
►
which I'm sure Jon has thoughts about.
01:30:05
◼
►
That is, when you take video, it used to be that
01:30:08
◼
►
to do a burst, you would tap and hold on the shutter,
01:30:11
◼
►
and it would just click, click, click, click, click, click,
01:30:13
◼
►
and generate a mile long burst,
01:30:15
◼
►
which if you have small kids, happens all the time.
01:30:17
◼
►
Now, instead, if you tap and hold, you'll get a video,
01:30:21
◼
►
which I think is really great, actually,
01:30:22
◼
►
and nobody really knew if burst mode died or not,
01:30:25
◼
►
but apparently, I believe it's if you swipe left,
01:30:28
◼
►
you get burst mode, so you tap and hold and swipe left
01:30:31
◼
►
or something like that. - It's Snapchat.
01:30:33
◼
►
- Yeah, you're not wrong.
01:30:34
◼
►
But yeah, Quick Take is back, Jon.
01:30:36
◼
►
You excited?
01:30:37
◼
►
- Yeah, I think I missed that.
01:30:38
◼
►
Did they actually intercap it,
01:30:39
◼
►
just like the digital camera?
01:30:41
◼
►
- I don't know.
01:30:42
◼
►
- Didn't even see, and then, no, it's just not intercapped,
01:30:43
◼
►
but yeah, they can reuse names.
01:30:45
◼
►
No one remembers the Quick Take cameras, come on.
01:30:47
◼
►
And they weren't good anyway, so it's fine.
01:30:50
◼
►
- Fair enough.
01:30:51
◼
►
They also said, "Faster Face ID, Wi-Fi 6,"
01:30:54
◼
►
whatever that means, and it starts at 700 bucks.
01:30:57
◼
►
This is a really compelling phone,
01:30:59
◼
►
and I gotta tell you, my mom has a XR,
01:31:02
◼
►
and I think you said it a minute ago, Jon,
01:31:04
◼
►
it's a little too big for me.
01:31:05
◼
►
I'm not entirely in love with the XS/11 Pro
01:31:10
◼
►
regular-sized version.
01:31:12
◼
►
I think that's even a little too big for me, too,
01:31:14
◼
►
but it works.
01:31:15
◼
►
The XR is definitely too big for me,
01:31:19
◼
►
but that said, what a great and compelling phone
01:31:22
◼
►
for any normal person who doesn't like setting money on fire.
01:31:25
◼
►
I really think that, as you guys had talked about earlier,
01:31:28
◼
►
this is the correct default choice,
01:31:31
◼
►
and only if you really, really, really have needs,
01:31:34
◼
►
including setting money on fire,
01:31:36
◼
►
should you even consider the 11 Pro.
01:31:38
◼
►
- It's $100 less, right?
01:31:40
◼
►
The XR started at 799, and this starts at 699?
01:31:43
◼
►
Oh, yeah, Ben Thompson had a really great piece on that.
01:31:46
◼
►
- Yeah, it actually is cheaper.
01:31:48
◼
►
- Yeah, so it is a rare thing that happens.
01:31:51
◼
►
About this phone, the back of the XR was also glass, right?
01:31:55
◼
►
But this has the glass with the much larger camera bump
01:32:00
◼
►
to fit all the extra cameras,
01:32:01
◼
►
which was kind of weird that the iPhone 11
01:32:04
◼
►
gets the same size camera bump,
01:32:05
◼
►
even though it has one fewer camera in it, but anyway.
01:32:09
◼
►
That whole idea of carving out the glass on the back
01:32:12
◼
►
to handle the bump is, I think,
01:32:14
◼
►
they're coming up with more and more clever ways
01:32:16
◼
►
of sort of minimizing the facial blemish
01:32:19
◼
►
that is the camera bump, right?
01:32:21
◼
►
It's like, you want, it's gonna be there.
01:32:23
◼
►
It's like my nose, it's gonna be there,
01:32:25
◼
►
but makeup, you can minimize it, right, if you want to.
01:32:27
◼
►
I think that is successful, at least in the pictures.
01:32:31
◼
►
We'll see how successful it is in real life.
01:32:33
◼
►
But the other thing about this sort of
01:32:35
◼
►
milled from a single thick piece of glass back
01:32:38
◼
►
that I thought they fumbled in the presentation
01:32:40
◼
►
was that their video, I think this was the 11,
01:32:43
◼
►
their video for it was showing the 11
01:32:45
◼
►
getting chucked into people's purses
01:32:46
◼
►
and getting things spilled on it
01:32:48
◼
►
and falling off of tables and all sorts of stuff
01:32:52
◼
►
that was talking about the durability.
01:32:54
◼
►
But they didn't, they didn't back that up
01:32:58
◼
►
as part of the presentation.
01:33:00
◼
►
Yeah, they mentioned toughest glass, whatever,
01:33:01
◼
►
but it was just sort of a drive-by.
01:33:03
◼
►
Is the pitch that the iPhone 11
01:33:05
◼
►
is substantially more durable than the XR
01:33:07
◼
►
how much more durable and why?
01:33:10
◼
►
I think that would be a great pitch.
01:33:11
◼
►
People break their phones all the time,
01:33:12
◼
►
especially ones that are made of glass,
01:33:14
◼
►
and they could lean into this and say,
01:33:15
◼
►
yeah, we continue making them out of glass,
01:33:17
◼
►
and you know why?
01:33:18
◼
►
'Cause it's incredibly tough,
01:33:19
◼
►
and this phone is even tougher than before.
01:33:22
◼
►
Put some numbers behind it, but they didn't.
01:33:24
◼
►
They just went with the advertising thing of,
01:33:25
◼
►
like, look, if we show you the phone
01:33:27
◼
►
being jostled and dropped, or like,
01:33:29
◼
►
again, put it in the purse with a bunch of other stuff,
01:33:31
◼
►
like your keys and whatever that are scratching up against it
01:33:33
◼
►
is it more scratch-resistant?
01:33:35
◼
►
Is it gonna get scratched up?
01:33:36
◼
►
Is it more scratch-resistant than these similar glass phones?
01:33:39
◼
►
Like, what are you trying to say here?
01:33:40
◼
►
Like, they made that video,
01:33:42
◼
►
but then they didn't back it up.
01:33:44
◼
►
I'm hoping that the truth is that it is more durable
01:33:47
◼
►
than the XR was.
01:33:49
◼
►
I think glass is pretty good in terms of scratch-resistance.
01:33:51
◼
►
It's why they make the screen out of it,
01:33:53
◼
►
and making the back out of it is a good idea.
01:33:55
◼
►
I have no idea how it's gonna do in terms of shattering.
01:33:57
◼
►
Like, they showed it being dropped by a little robot,
01:33:59
◼
►
but they didn't put any numbers behind it,
01:34:00
◼
►
and I felt like that was a missed opportunity,
01:34:03
◼
►
because I think the 11 is a great phone.
01:34:07
◼
►
I think it has all the things.
01:34:09
◼
►
I think it looks nice and fancy.
01:34:11
◼
►
I think the things that it's missing
01:34:12
◼
►
are things that most people probably don't care about
01:34:15
◼
►
and probably shouldn't care about,
01:34:16
◼
►
and I think despite it being a size
01:34:18
◼
►
that Casey and I are not into,
01:34:20
◼
►
it's probably the right size for most people,
01:34:21
◼
►
because people seem to like really big phones.
01:34:23
◼
►
Setting aside the always angry and untapped world
01:34:27
◼
►
of people who want smaller phones,
01:34:29
◼
►
this iPhone 11 looks like a great phone.
01:34:32
◼
►
- Yeah, I really agree.
01:34:35
◼
►
- We'll get to the Pro in a second,
01:34:36
◼
►
but honestly, for the 11 and the 11 Pro,
01:34:38
◼
►
I think these are very impressive phones,
01:34:40
◼
►
and I like the colors of the XR better,
01:34:43
◼
►
but I'm happy to see them change up the color scheme
01:34:45
◼
►
from year to year.
01:34:46
◼
►
If they wanna go for a more pale pastel thing
01:34:48
◼
►
with the frosty camera bump and the glossy back on the 11,
01:34:53
◼
►
fine, that's good for this year.
01:34:55
◼
►
We'll change up next year.
01:34:57
◼
►
- Yeah, I don't think the colors are quite as good.
01:34:59
◼
►
I agree with you there, but I do like
01:35:01
◼
►
that there are a bunch of colors for these phones,
01:35:03
◼
►
and I do wish, even as someone who has literally
01:35:05
◼
►
never bought any phone other than black for himself,
01:35:07
◼
►
I do wish that the most fancy models had more colors,
01:35:12
◼
►
which we'll talk about basically right now.
01:35:14
◼
►
Okay, iPhone 11 Pro, this is what I will be getting.
01:35:17
◼
►
The line that I copied down in the notes,
01:35:20
◼
►
which I think is verbatim, this is from Phil Schiller,
01:35:23
◼
►
this is for people who want the best product made
01:35:26
◼
►
even if we are not a Pro,
01:35:28
◼
►
which I don't really care for the Pro name
01:35:31
◼
►
because I think it means so many different things
01:35:34
◼
►
in so many different cases to Apple,
01:35:35
◼
►
but I thought that was a pretty good way to pitch it,
01:35:38
◼
►
so I'm kind of on board with that.
01:35:40
◼
►
Most of this is the same with the 11.
01:35:43
◼
►
The difference is the color, which--
01:35:46
◼
►
- It's not the same with the 11.
01:35:47
◼
►
It's the same with the XS.
01:35:49
◼
►
- Well, sure.
01:35:50
◼
►
- Right, 'cause it's totally,
01:35:52
◼
►
this is another source of confusion.
01:35:54
◼
►
Some people were adamant that the iPhone 11 Pro
01:35:57
◼
►
was the same size as the XR 'cause they're close enough
01:36:00
◼
►
and it's hard to see in pictures, right?
01:36:01
◼
►
So the XR is more or less the same size
01:36:05
◼
►
and shape as the iPhone 11,
01:36:07
◼
►
and the XS is more or less the same size
01:36:08
◼
►
and shape as the 11 Pro.
01:36:09
◼
►
This'll all be much easier next year with the 12s
01:36:11
◼
►
when we presumably go into a more sane numbering scheme.
01:36:14
◼
►
But yeah, the construction of this phone
01:36:17
◼
►
is very much like the XS.
01:36:19
◼
►
The thing that they share, I guess,
01:36:20
◼
►
is the frosted glass back.
01:36:21
◼
►
- Yeah, what I was trying to say is all the features
01:36:24
◼
►
are more like the 11, but that was very ambiguous of me.
01:36:26
◼
►
Yes, this is physically far more like the XS,
01:36:31
◼
►
but the feature set is almost exactly the same as the 11.
01:36:36
◼
►
So the difference between the 11 and the 11 Pro,
01:36:39
◼
►
the color, which extends into the camera bump on the 11 Pro,
01:36:42
◼
►
midnight green, space gray, silver, and gold,
01:36:45
◼
►
I don't really, on my list of favorite colors,
01:36:48
◼
►
green is not high up on this list, but man.
01:36:52
◼
►
- How do you feel about midnight green?
01:36:53
◼
►
It's not regular green.
01:36:54
◼
►
- Who had green on the bingo card?
01:36:56
◼
►
Like if you had to pick, all right,
01:36:58
◼
►
on the high-end phones,
01:36:59
◼
►
they're gonna introduce one new color.
01:37:01
◼
►
What's it gonna be?
01:37:02
◼
►
Who the hell would have ever picked dark green?
01:37:05
◼
►
- So I think someone, what I had heard
01:37:07
◼
►
is that this is a popular color in China.
01:37:09
◼
►
So obviously we don't know that,
01:37:11
◼
►
but if that, maybe someone who knew us more
01:37:13
◼
►
about the current phone scene in China
01:37:15
◼
►
or Chinese culture could have predicted that.
01:37:18
◼
►
'Cause usually, there's usually one phone
01:37:19
◼
►
that's like the China color.
01:37:21
◼
►
Like that's like, what is popular with the country
01:37:24
◼
►
with like billions of people in it,
01:37:25
◼
►
it totally makes sense for them to cater to that.
01:37:27
◼
►
And when something is inexplicable to us in the US,
01:37:30
◼
►
I think maybe it's something, you know,
01:37:32
◼
►
and I don't know if that's true.
01:37:33
◼
►
We'll find out in, you know,
01:37:34
◼
►
someone will send us a follow-up or whatever,
01:37:35
◼
►
but once I heard that, I'm like, oh, that makes total sense.
01:37:38
◼
►
This is not for you.
01:37:39
◼
►
- So I've heard from people that have seen it in person
01:37:43
◼
►
that it is very similar to British racing green,
01:37:46
◼
►
which a lot of people even outside Britain have.
01:37:49
◼
►
Hey, this is what I'm being told,
01:37:50
◼
►
this is what people have seen it.
01:37:52
◼
►
People even outside Britain have a lot of affinity for that.
01:37:54
◼
►
I gotta tell you, I'm a little worried
01:37:57
◼
►
about the pre-orders being sold out of green immediately
01:38:01
◼
►
because oh my God, I want the green.
01:38:04
◼
►
I am not even kidding.
01:38:05
◼
►
This would be the worst time.
01:38:06
◼
►
- I've been trying to talk my wife out of the green.
01:38:08
◼
►
Let me tell you why, right?
01:38:09
◼
►
It's not that I have anything against the green,
01:38:12
◼
►
but maybe this doesn't apply to you, but here.
01:38:15
◼
►
So I mentioned this in the notes
01:38:16
◼
►
and this is true of the 11 and the 11 Pro,
01:38:18
◼
►
that the color is, basically what we're talking about,
01:38:21
◼
►
the color is on the back 'cause the front has no color.
01:38:23
◼
►
It's like an edge to edge screen.
01:38:24
◼
►
And then, you know, the color is basically
01:38:26
◼
►
the back and the sides, the back case thing, all right?
01:38:29
◼
►
And on both of these phones,
01:38:30
◼
►
'cause it's a single piece of glass
01:38:31
◼
►
that they shaved down to make the camera bump,
01:38:33
◼
►
the camera bump is the same color
01:38:35
◼
►
as the rest of the back of the phone.
01:38:38
◼
►
If you're going to put a case on this
01:38:40
◼
►
and you choose midnight green,
01:38:42
◼
►
now you kinda have to deal with the fact
01:38:44
◼
►
that there's gonna be a fairly large square
01:38:46
◼
►
on the back of your phone
01:38:47
◼
►
that's going to be substantially midnight green.
01:38:50
◼
►
And that's not a neutral color.
01:38:51
◼
►
Now I know the green is very subtle
01:38:53
◼
►
and it barely looks green,
01:38:55
◼
►
but I'm just saying from a fashion perspective,
01:38:57
◼
►
getting your phone in a neutral color,
01:38:59
◼
►
it's a lot easier to accessorize.
01:39:01
◼
►
You can have, my wife has multiple cases.
01:39:05
◼
►
She's got a red case, she's got a purple case,
01:39:07
◼
►
she's got a peach case.
01:39:08
◼
►
If you get a silver phone or a black phone,
01:39:09
◼
►
you can put any of those colors on it and it goes.
01:39:12
◼
►
If you get a midnight green phone,
01:39:13
◼
►
as much as you may love that peach case,
01:39:16
◼
►
how do you feel with a pale green lump
01:39:19
◼
►
sticking out of it in the corner?
01:39:21
◼
►
- Okay, first of all, if I were to get a case for this,
01:39:23
◼
►
which I might go back to being caseless, casy-less,
01:39:26
◼
►
we'll see what happens.
01:39:28
◼
►
- If I go with a case for this,
01:39:30
◼
►
it will either be the clear case
01:39:33
◼
►
or a black leather case where I don't think that it'll be--
01:39:35
◼
►
- So you're not neutral with the case, you don't have,
01:39:37
◼
►
I guess if you don't wanna accessorize with fun cases
01:39:40
◼
►
and you're just gonna get a neutral case,
01:39:42
◼
►
then I suppose, then you're just left
01:39:43
◼
►
with a kind of an ugly green phone.
01:39:45
◼
►
- No, I don't.
01:39:46
◼
►
- Well, see, but I think it looks,
01:39:48
◼
►
having never seen it in person, Apple,
01:39:49
◼
►
I would love to go to the store tomorrow and see it,
01:39:52
◼
►
But having not seen it in person,
01:39:54
◼
►
it looks really good to me,
01:39:55
◼
►
and so I will be ordering a midnight green for myself
01:39:58
◼
►
unless it's sold out instantly like Jet Black was,
01:40:00
◼
►
in which case I'll just get black like I always do,
01:40:01
◼
►
or space gray as I always do.
01:40:03
◼
►
- Having not seen these in person,
01:40:05
◼
►
I'm always attracted to the white one that's not white.
01:40:09
◼
►
Whatever they call it, silver,
01:40:11
◼
►
but it always looks white in Apple's photos.
01:40:13
◼
►
What do they call it?
01:40:14
◼
►
They call it silver.
01:40:14
◼
►
- Silver, yeah.
01:40:15
◼
►
- They have made white phones in the past.
01:40:18
◼
►
The iPhone 4 was white and everything.
01:40:19
◼
►
I kind of like that look,
01:40:20
◼
►
and I almost bought my XS in that color,
01:40:23
◼
►
but the XS, the silver was kind of like,
01:40:27
◼
►
I don't know, like uncooked shrimp color.
01:40:29
◼
►
It was just kind of like pale, translucent, grayish,
01:40:33
◼
►
and I couldn't pull the trigger on it.
01:40:34
◼
►
But in Apple's publicity shots,
01:40:36
◼
►
once again, the silver looks really cool in white.
01:40:38
◼
►
I'll have to see what it looks like.
01:40:39
◼
►
I'm not getting this funny, whatever I care.
01:40:41
◼
►
But that's the phone that stood out to me.
01:40:44
◼
►
But I do definitely also want to see them in person
01:40:46
◼
►
because I want to feel the frosted glass.
01:40:49
◼
►
We're getting reports that it feels good
01:40:51
◼
►
from the people who are there,
01:40:52
◼
►
but it's kind of, I'm thinking of Marco
01:40:54
◼
►
and his grippy, polished iPhone 7
01:40:57
◼
►
that he used without a case.
01:40:59
◼
►
I don't know how, I can imagine Matt being more slippery
01:41:02
◼
►
than that grippy one,
01:41:03
◼
►
but I guess we'll all have to just hold them and find out.
01:41:06
◼
►
- Yeah, I'm really looking forward to this.
01:41:08
◼
►
- Few things.
01:41:09
◼
►
Number one, I did get the silver/white one
01:41:14
◼
►
for the XS and the X before that,
01:41:17
◼
►
and I like it a lot.
01:41:19
◼
►
The reason I got it in the first place on the X
01:41:21
◼
►
is that, it was a combination of factors.
01:41:23
◼
►
Number one was that I like the shiny silver band
01:41:27
◼
►
around the sides better than the black band
01:41:29
◼
►
on the space gray one.
01:41:30
◼
►
And I also just think the space gray X series phones
01:41:35
◼
►
just look really, just like, here's a blob of black.
01:41:38
◼
►
The front is black, the sides are black,
01:41:40
◼
►
the back is black, it's all just a big blob of black.
01:41:43
◼
►
And I feel like this industrial design looks better
01:41:47
◼
►
when you have the contrast of that shiny edge
01:41:49
◼
►
to the black screen to a light back.
01:41:51
◼
►
I just think it looks better that way.
01:41:53
◼
►
That being said, I will say to Casey,
01:41:57
◼
►
I encourage you to get the green.
01:41:59
◼
►
Go bold, get the new color, because look--
01:42:02
◼
►
- It's not a bold green, though.
01:42:04
◼
►
- I know, it really isn't.
01:42:05
◼
►
I mean, if you wanna go bold, get the XR, actually.
01:42:08
◼
►
It's much, much more bold.
01:42:09
◼
►
I don't mean the 11, I mean the XR.
01:42:11
◼
►
But anyway, we nerds, look, again, I'm one of you here.
01:42:16
◼
►
I'm speaking with you, not at you.
01:42:19
◼
►
We tend to default to just black everything.
01:42:21
◼
►
We're obsessed with black, black mode, dark mode,
01:42:24
◼
►
black shirts, black cars, all this stuff,
01:42:25
◼
►
black everything, black phones, black iPads.
01:42:28
◼
►
In the last couple of years,
01:42:30
◼
►
I started buying the light ones again.
01:42:32
◼
►
And I kinda like it.
01:42:33
◼
►
I feel like I'm tired of black.
01:42:36
◼
►
There's too much black everywhere.
01:42:37
◼
►
Everything I am as a nerd, it's always black.
01:42:39
◼
►
I bought a red car a few years ago, I love it.
01:42:42
◼
►
Now I'm buying white phones, I love those.
01:42:45
◼
►
I look at the MacBook Air and I'm like,
01:42:46
◼
►
"Wow, the global looks pretty good."
01:42:49
◼
►
- Let's not go too far.
01:42:49
◼
►
- I encourage you all out there,
01:42:52
◼
►
from Casey to the audience, John, you're hopeless,
01:42:56
◼
►
but from Casey to the audience--
01:42:57
◼
►
- I was making the exact same pitch.
01:43:00
◼
►
I'm not hopeless.
01:43:01
◼
►
- I encourage all of you, get a color.
01:43:03
◼
►
Don't just get black, just mix it up sometime.
01:43:06
◼
►
Get the gold if you like the gold.
01:43:08
◼
►
Who knows, just everything in your entire life
01:43:10
◼
►
doesn't have to be black.
01:43:12
◼
►
I understand as a nerd, as a fashion challenge nerd especially,
01:43:17
◼
►
that black is a safe choice.
01:43:19
◼
►
You can buy black and you can know,
01:43:21
◼
►
I'm never gonna have a mismatched case color
01:43:23
◼
►
like what John was just talking about.
01:43:24
◼
►
I'm never gonna have a fashion faux pas,
01:43:26
◼
►
I'm never gonna mismatch, black goes with everything.
01:43:28
◼
►
- But yeah, it was a way for you to be able
01:43:31
◼
►
to get a bold colored case, because that's how people
01:43:34
◼
►
accessorize and express themselves.
01:43:35
◼
►
So you can get a bright purple or a green or yellow
01:43:38
◼
►
and you can get multiple cases,
01:43:39
◼
►
which is a thing that I like to have.
01:43:40
◼
►
She has multiple cases and they're all very bright colors
01:43:43
◼
►
and she uses them all.
01:43:44
◼
►
I'm saying if you get a neutral phone,
01:43:46
◼
►
you are free to express yourself
01:43:48
◼
►
with the boldest possible colors,
01:43:49
◼
►
whereas if you get a green phone,
01:43:51
◼
►
some of those bold colors are gonna look gross
01:43:53
◼
►
with your cool case.
01:43:54
◼
►
- That's fair.
01:43:55
◼
►
I would say if your move is to let the case be your color,
01:44:00
◼
►
I would say either go with silver,
01:44:04
◼
►
which is the one I have, the white phone,
01:44:06
◼
►
because then you have the nice neutral silver band
01:44:08
◼
►
and the little bit of it that you see
01:44:09
◼
►
poking out the bottom of most cases looks nicer,
01:44:12
◼
►
or get gold, because gold matches cases
01:44:17
◼
►
in a cool, different way.
01:44:19
◼
►
Not every color case will look good with it.
01:44:21
◼
►
- Yeah, it's more limiting than neutral,
01:44:23
◼
►
but it's much better than green
01:44:25
◼
►
in terms of you can accessorize with gold,
01:44:26
◼
►
'cause she's got a gold watch and she has lots of bands
01:44:28
◼
►
and lots of bands do look good with the gold watch.
01:44:30
◼
►
- Yeah, yeah.
01:44:31
◼
►
So yeah, I would just encourage you all, get some color.
01:44:34
◼
►
If you're gonna get a case, as most people will,
01:44:37
◼
►
it's funny, we all have so much focus on the colors here,
01:44:42
◼
►
but the reality is 99.9% of these phones
01:44:46
◼
►
are gonna go right into cases and never see the light of day.
01:44:48
◼
►
I've been back on my XS ever since I switched
01:44:51
◼
►
from shorts to pants for the last couple of weeks.
01:44:53
◼
►
I've been back into caseless mode.
01:44:56
◼
►
In shorts it just slides out too easily, the pockets,
01:44:59
◼
►
but in pants I can do it.
01:45:01
◼
►
And so I've been caseless for a little while now
01:45:03
◼
►
and I like it a lot.
01:45:04
◼
►
I'm looking around the world and noticing
01:45:07
◼
►
how many other phones with no cases do I see in the world?
01:45:11
◼
►
And I swear it's close to zero.
01:45:13
◼
►
It might be zero.
01:45:16
◼
►
I'm looking around, unless I'm hanging out
01:45:18
◼
►
with John Gruber or an Apple staffer,
01:45:20
◼
►
no one is using phones without cases out there.
01:45:25
◼
►
Effectively no one.
01:45:28
◼
►
It might be more than zero, but it's basically zero.
01:45:32
◼
►
And so actually what matters more is
01:45:34
◼
►
what color case do you put on it?
01:45:36
◼
►
And most people aren't even using Apple's cases
01:45:40
◼
►
and most non-Apple cases cover the bottom
01:45:43
◼
►
of the phone as well and just have little cutouts
01:45:46
◼
►
for the speakers.
01:45:46
◼
►
- Yeah, those are the worst.
01:45:47
◼
►
I do see a lot more clear cases though.
01:45:48
◼
►
Have you seen a lot more clear cases?
01:45:50
◼
►
Not just Apple but Android phones and everything.
01:45:51
◼
►
I see more clear cases and I'm glad Apple's
01:45:53
◼
►
getting in on that because that's the way
01:45:55
◼
►
to have your cake and eat it too.
01:45:56
◼
►
Make a bold phone color and then put a clear case on it.
01:45:59
◼
►
You can let your bold color show.
01:46:01
◼
►
I think it dims the bold color a little bit
01:46:04
◼
►
as opposed to having a very bright case.
01:46:05
◼
►
And I have to give this pitch for Apple's silicone cases
01:46:09
◼
►
in very bright colors, they look amazing.
01:46:12
◼
►
There's still the aging factor and some of them
01:46:13
◼
►
if you get a white one it's gonna look amazing
01:46:15
◼
►
for the first week and then not so much after that.
01:46:17
◼
►
But the really strong purple and really bright red,
01:46:22
◼
►
those things look great.
01:46:23
◼
►
- And I would also say to all of you nerds out there,
01:46:25
◼
►
when you do select a case, don't just get
01:46:27
◼
►
the black Apple case.
01:46:29
◼
►
- Oh, that's what I do every year.
01:46:31
◼
►
- I know, but you're missing out.
01:46:33
◼
►
Having a brightly colored phone is fun
01:46:35
◼
►
and we all deserve to have some fun sometimes.
01:46:38
◼
►
- Indeed, so I am all in on the midnight green.
01:46:43
◼
►
Marco, what are you gonna be doing
01:46:44
◼
►
'cause you will be buying one of these?
01:46:46
◼
►
- I'm going white again, slash silver.
01:46:49
◼
►
For all the reasons I can say, I like it a lot.
01:46:51
◼
►
I respect the green as a choice, it's not for me.
01:46:55
◼
►
And for most of the pictures the green looks very similar
01:46:57
◼
►
to the space gray in how dark and relatively unsaturated
01:47:02
◼
►
it is and from what people are saying
01:47:05
◼
►
who are in the hands-on, basically they say
01:47:07
◼
►
the similar thing of it's very similar to space gray.
01:47:09
◼
►
And so for all the same reasons I don't want space gray,
01:47:13
◼
►
I don't want the green either.
01:47:15
◼
►
I would love, I really hope someday they make a product red,
01:47:19
◼
►
high-end phone 'cause I think the red XR looked fantastic.
01:47:24
◼
►
And I haven't seen the red 11 yet,
01:47:25
◼
►
but it probably also looks fantastic.
01:47:27
◼
►
I would love a red phone.
01:47:28
◼
►
Red is my color, if I'm gonna have a color,
01:47:30
◼
►
it's gonna be red, but unfortunately it's not available.
01:47:35
◼
►
- Yeah, so these come in two models, the iPhone 11 Pro,
01:47:39
◼
►
the 5.8 inch and 6.5 inch, which is called the Pro Max.
01:47:42
◼
►
Again, I don't love these names, but I understand them.
01:47:45
◼
►
We talked about that a lot last episode,
01:47:47
◼
►
so I don't think there's too much to go into here.
01:47:49
◼
►
No 3D touch, which bums me out.
01:47:51
◼
►
I might be the only person that uses 3D touch
01:47:55
◼
►
and likes it a lot for peak and pop among other things.
01:47:58
◼
►
So we'll see what this whole haptic touch thing is all about.
01:48:01
◼
►
I know a lot of you have lived with it already,
01:48:03
◼
►
but I have not.
01:48:04
◼
►
- It's a long press.
01:48:05
◼
►
- Yeah, I mean, I'm sure it'll be fine.
01:48:07
◼
►
I'm bummed about not being able to move the cursor
01:48:10
◼
►
quite so easily on the keyboard,
01:48:12
◼
►
or at least, or maybe I just don't understand it yet.
01:48:14
◼
►
We'll see what happens when I get the phone.
01:48:15
◼
►
- Well, I think you long press the space bar now, right?
01:48:18
◼
►
- Yeah, something like that.
01:48:19
◼
►
- I mean, and honestly, I think that's fine.
01:48:21
◼
►
3D touch has always been a little problematic.
01:48:26
◼
►
Not only, people always try to speculate,
01:48:29
◼
►
like what do normal people think?
01:48:31
◼
►
What can normal people understand and not understand?
01:48:33
◼
►
But I don't even need to go there.
01:48:35
◼
►
I had a hard time with 3D touch all the time.
01:48:38
◼
►
I so often accidentally invoke it,
01:48:41
◼
►
or can't get it to invoke right,
01:48:44
◼
►
and it interferes with so many things.
01:48:45
◼
►
It interferes with holding down
01:48:48
◼
►
for long press menus on links in Safari.
01:48:50
◼
►
It interferes with moving icons in jiggle mode.
01:48:53
◼
►
There's so much around the OS and in apps
01:48:57
◼
►
that 3D touch just gets in the way or delays,
01:49:00
◼
►
and so many invocations of 3D touch for me over the years
01:49:04
◼
►
have been accidental or have failed.
01:49:06
◼
►
I can't even imagine what normal people are going through
01:49:09
◼
►
if I, as a fairly dexterous expert
01:49:13
◼
►
on how these platforms work,
01:49:16
◼
►
even I mess it up tons of the time.
01:49:20
◼
►
I can't even imagine how the rest
01:49:22
◼
►
of the iPhone population does with it.
01:49:24
◼
►
So I think removing it is probably the right call,
01:49:28
◼
►
and that they probably found like, you know what,
01:49:30
◼
►
most people aren't using this,
01:49:32
◼
►
or at least they aren't intentionally using this,
01:49:35
◼
►
and they don't understand it, and it's too error prone,
01:49:37
◼
►
and it gets in the way, and it makes conflicts,
01:49:39
◼
►
and it makes everything actually harder to use
01:49:42
◼
►
for most of the time.
01:49:43
◼
►
So I think it's the right move to remove 3D touch.
01:49:47
◼
►
It was a cool idea.
01:49:48
◼
►
It was fun as a few little shortcuts here and there.
01:49:50
◼
►
Ultimately, we're probably not gonna miss it much.
01:49:54
◼
►
- I think even I won't miss it.
01:49:56
◼
►
I think I'll get used to the new world,
01:49:58
◼
►
but sitting here now, I feel like I'm going to miss it,
01:50:02
◼
►
and it just bums me out.
01:50:03
◼
►
- I would like to hear the tell-all book about the decision
01:50:06
◼
►
because we know there's also a technical aspect of this.
01:50:08
◼
►
You need sensors to do the pressure sensitivity,
01:50:12
◼
►
and apparently it was hard to put them on the iPads
01:50:15
◼
►
because the screen would flex or whatever,
01:50:17
◼
►
so there is that angle on it,
01:50:18
◼
►
but at the Marcos point, there's also the metrics.
01:50:22
◼
►
I'm sure they measure how much people use 3D touch,
01:50:24
◼
►
and I've not seen people using it that much,
01:50:27
◼
►
so I bet it didn't get much usage,
01:50:28
◼
►
and it was an engineering, not difficulty,
01:50:32
◼
►
but another thing you had to deal with engineering-wise,
01:50:34
◼
►
and it was potentially a semi-permanent difference
01:50:37
◼
►
between iPads and iPhones, so all that combines to say no,
01:50:41
◼
►
but I would love to know what the ratio is.
01:50:42
◼
►
Was it mostly an engineering decision
01:50:43
◼
►
about sensors and the screen,
01:50:45
◼
►
or was it mostly that nobody's using it?
01:50:46
◼
►
And the reason I'm thinking about that
01:50:48
◼
►
is because I think about, you know,
01:50:50
◼
►
Marco just explained the reasoning
01:50:51
◼
►
of why you would think it was good to get rid of it.
01:50:53
◼
►
I'm thinking about the touch bar.
01:50:55
◼
►
How many people use the touch bar,
01:50:56
◼
►
and how easy is it to use,
01:50:57
◼
►
and what benefits does it provide?
01:50:58
◼
►
'Cause Apple could go the other way and say,
01:51:01
◼
►
not enough people are using 3D touch.
01:51:02
◼
►
We need to push it harder.
01:51:04
◼
►
We need to revise the APIs.
01:51:05
◼
►
We need to integrate it into more parts of the system
01:51:07
◼
►
because we need to let people know how awesome 3D touch is,
01:51:09
◼
►
and then we need to get them to use it more.
01:51:10
◼
►
That's not the approach they took with 3D touch.
01:51:13
◼
►
Kind of the approach they took with the touch bar,
01:51:14
◼
►
which is it's gonna be on our laptops.
01:51:16
◼
►
You're just gonna deal with it,
01:51:17
◼
►
and we're gonna still tell you
01:51:18
◼
►
that you need to support it in your apps,
01:51:20
◼
►
albeit in a slightly more half-hearted way
01:51:23
◼
►
than they've done with other technologies.
01:51:24
◼
►
So I was wondering, like, how do they decide
01:51:27
◼
►
which of their technologies are taking off?
01:51:29
◼
►
What criteria do they use to decide,
01:51:30
◼
►
we're gonna keep pushing this?
01:51:31
◼
►
We think it has legs.
01:51:33
◼
►
We think it's just a matter of education,
01:51:35
◼
►
or we're just gonna back off and say
01:51:36
◼
►
a combination of factors tells us that we're, you know,
01:51:39
◼
►
the 3D touch experiment has ended, and it's going away now.
01:51:42
◼
►
- I think it's a combination of three things, right?
01:51:46
◼
►
It's that nobody uses it.
01:51:48
◼
►
It's the inconsistency between iPhone and iPad,
01:51:50
◼
►
like you said, and it is a sensor
01:51:53
◼
►
that adds both thickness and cost,
01:51:55
◼
►
and I think the three of those things put together
01:51:57
◼
►
would cause any, you know, any smart engineering team
01:52:01
◼
►
to say, eh, is this really worth it?
01:52:03
◼
►
- I think I'd say the same thing about the touch bar.
01:52:05
◼
►
- Yeah, well, fair, fair. - Yep.
01:52:06
◼
►
- But I would bet you the usage of the touch bar
01:52:08
◼
►
is far higher than the usage of 3D touch,
01:52:10
◼
►
which pains me, because I love 3D touch,
01:52:12
◼
►
but again, I think I'm the only one.
01:52:13
◼
►
- Yeah, I think you're right.
01:52:14
◼
►
I mean, for one thing, you can see it.
01:52:15
◼
►
- Yeah, yeah, yeah.
01:52:17
◼
►
You know, that helps a lot.
01:52:18
◼
►
- Think about how much more accidental usage it gets.
01:52:20
◼
►
- That's also probably true. - People brushing it
01:52:22
◼
►
with their fingers.
01:52:23
◼
►
And activating Siri, 'cause they don't know
01:52:25
◼
►
how to customize it to get rid of that stupid thing.
01:52:27
◼
►
- Yeah, all right, so the 11 pros have spatial audio,
01:52:31
◼
►
and I am happy to announce that to match
01:52:34
◼
►
your forthcoming monitors, gentlemen,
01:52:37
◼
►
you have Super Ratna XDR.
01:52:40
◼
►
- This is one case where Apple's marketing
01:52:42
◼
►
just totally threw me for a loop in the moment,
01:52:44
◼
►
'cause I'm like, what, I took it too seriously,
01:52:46
◼
►
and I shouldn't have, like sometimes the marketing terms
01:52:49
◼
►
mean something, and sometimes they don't,
01:52:51
◼
►
and they even, I think they made reference
01:52:53
◼
►
to the Mac Pro display, and it's like, what do you mean?
01:52:57
◼
►
Like, at first I thought, so it's not OLED anymore,
01:52:59
◼
►
because everything about the big cinema display XDR thing
01:53:03
◼
►
is all about like, controlling, advanced control
01:53:07
◼
►
of a dynamic backlight with clever gating
01:53:09
◼
►
of that backlight to provide high contrast,
01:53:11
◼
►
but control over the, like it's all about
01:53:13
◼
►
LCD technology, OLEDs don't have a backlight,
01:53:16
◼
►
so what are you even talking about?
01:53:17
◼
►
I'm like, oh my god, they got rid of the OLED,
01:53:19
◼
►
maybe the liquid retina display on the XR was so good
01:53:22
◼
►
that the flagship phone now has an LCD,
01:53:26
◼
►
and they're saying it's XDR technology,
01:53:27
◼
►
'cause here's the thing about the cinema display XDR,
01:53:31
◼
►
that technology works, like it's used
01:53:32
◼
►
in reference displays, it's increasingly used
01:53:34
◼
►
in televisions that are in the planning stages
01:53:36
◼
►
or very high end televisions that you could buy now,
01:53:39
◼
►
it actually has advantages over OLED,
01:53:41
◼
►
but it's also really hot, really thick, and really expensive,
01:53:45
◼
►
I'm like, but they couldn't have put that in a phone,
01:53:46
◼
►
but the reason I entertained it at all is because like,
01:53:48
◼
►
oh my god, they found a way to take the technology
01:53:51
◼
►
from the cinema display XDR and squish it into a phone,
01:53:55
◼
►
and now it's like the best of both,
01:53:56
◼
►
no, it's just an OLED screen, they just put the letters,
01:53:59
◼
►
they just put the letters on the end of it,
01:54:00
◼
►
'cause it's the same letters they used before,
01:54:02
◼
►
XDR means nothing, it doesn't mean 10R, 10DR,
01:54:05
◼
►
it doesn't mean 10 Doctor, it's just a marketing thing
01:54:09
◼
►
for a better OLED than they had last year, which is fine,
01:54:13
◼
►
but boy, I was definitely thrown for a loop
01:54:16
◼
►
for a period there during this presentation.
01:54:19
◼
►
- But there is one consistent part of it,
01:54:21
◼
►
the iPhone 11 Pro does not come with a stand.
01:54:26
◼
►
- The stand is your hand.
01:54:27
◼
►
- Well done.
01:54:28
◼
►
All right, so this Super Retina XDR,
01:54:31
◼
►
it does not have ProMotion, it's 1200 nits,
01:54:33
◼
►
P3 wide color, HDR 10, Dolby Vision, Dolmi Atmos,
01:54:36
◼
►
it's OLED, and it's apparently very durable,
01:54:39
◼
►
but we don't really know in what ways.
01:54:42
◼
►
- Yeah, they again mention the durability,
01:54:44
◼
►
like oh, it's the most durable screen we made,
01:54:46
◼
►
no, I bet it is.
01:54:47
◼
►
- 'Cause they did run that whole video,
01:54:50
◼
►
that little ad for the phone,
01:54:52
◼
►
and durability was a huge focus of that.
01:54:55
◼
►
So I thought it was interesting how little
01:54:57
◼
►
they actually talked about durability.
01:54:59
◼
►
- Yeah, so same thing with the 11,
01:55:01
◼
►
I felt like there was a disconnect,
01:55:03
◼
►
they had the content, they had the media for it,
01:55:06
◼
►
they didn't have the spoken pitch,
01:55:08
◼
►
they didn't even say how much more durable,
01:55:11
◼
►
twice as durable, 10 times as durable,
01:55:14
◼
►
the typical Apple thing would be to find
01:55:15
◼
►
one particular test, like in our drop test,
01:55:18
◼
►
it could be dropped from twice as high,
01:55:20
◼
►
and not mention any other tests,
01:55:21
◼
►
like what about your bend test,
01:55:22
◼
►
what about your twist test, what about your crush test,
01:55:24
◼
►
like just pick one test that it does better on
01:55:25
◼
►
and give us a number, and we'll, you know,
01:55:27
◼
►
anyway, we'll all find out when we use these phones.
01:55:29
◼
►
I'm not a phone breaker, so I don't know
01:55:32
◼
►
how durable the XS is compared to any past phones,
01:55:35
◼
►
but these things will go out into the real world
01:55:37
◼
►
and we'll find out, I'm hoping that, you know,
01:55:39
◼
►
when they say it's more durable,
01:55:40
◼
►
I'm sure that's pretty, you know, net net
01:55:42
◼
►
of all the things they do to test their phones,
01:55:45
◼
►
that this one is more durable, but in various times,
01:55:48
◼
►
they have changed the characteristics of it,
01:55:51
◼
►
we talked about it with the screen,
01:55:52
◼
►
like if you make the screen softer,
01:55:55
◼
►
it's less likely to shatter, but more likely
01:55:56
◼
►
to get fine scratches on it, and they've swung
01:55:59
◼
►
that needle in various directions,
01:56:01
◼
►
does this change the equation, is this going more
01:56:04
◼
►
towards a harder screen that shatters more
01:56:05
◼
►
or going even farther in the softer screen
01:56:07
◼
►
that nicks but doesn't shatter?
01:56:10
◼
►
I don't know, we'll all find out when we get them
01:56:12
◼
►
on our hands, but Apple was not very forthcoming,
01:56:13
◼
►
but they, like, the reason it frustrated me
01:56:17
◼
►
is this is a fruitful angle, a fruitful avenue
01:56:20
◼
►
for advertising, this is a thing that resonates with users.
01:56:24
◼
►
Everybody drops their phones, everybody like breaks them,
01:56:27
◼
►
like Apple should be leaning on this heavily,
01:56:30
◼
►
they just need to have a stronger pitch than a vague,
01:56:33
◼
►
eh, it's pretty durable, like it's not strong.
01:56:35
◼
►
- All right, so much better performance,
01:56:39
◼
►
particularly in machine learning,
01:56:41
◼
►
and way better low-power design.
01:56:44
◼
►
I really did like, and no joke,
01:56:46
◼
►
the like mini WWDC engineering session
01:56:48
◼
►
about how they got this low-power design,
01:56:50
◼
►
I thought it was really, really, really cool.
01:56:52
◼
►
I don't know, I was gonna breeze past this,
01:56:56
◼
►
but I assume, Jon, you're gonna have some thoughts about it.
01:56:58
◼
►
- No, I mean, like, what they were saying
01:57:00
◼
►
was sort of like a high-level version of all the same talks
01:57:03
◼
►
that Intel and all the other, you know,
01:57:05
◼
►
desktop chip manufacturers have been getting for years,
01:57:07
◼
►
albeit in a more advanced form, I'm sure,
01:57:09
◼
►
of like, this is how you make chips power-efficient,
01:57:11
◼
►
you gotta only use the parts of it that you're using
01:57:13
◼
►
and only run them as fast as they need to run,
01:57:15
◼
►
and it's very complicated, like,
01:57:17
◼
►
the desktop thing went from like,
01:57:18
◼
►
we run the whole chip at the same speed all the time forever
01:57:21
◼
►
as the starting point, and then it was like, okay,
01:57:23
◼
►
but now we occasionally slow the whole chip down
01:57:26
◼
►
and then speed the whole chip up,
01:57:26
◼
►
and now we can speed up and slow down
01:57:30
◼
►
two different sections of the chip,
01:57:31
◼
►
and it just keep getting finer and finer and finer grain,
01:57:33
◼
►
and their explanation is like, this is the state of the art,
01:57:35
◼
►
like, at a very low level, we are just barely giving power
01:57:39
◼
►
to the things that we need to run right now
01:57:41
◼
►
and clocking them just as high as they need to be clocked,
01:57:43
◼
►
and it's all famously complicated,
01:57:45
◼
►
and like, I think the summary thing to say here,
01:57:48
◼
►
and I've seen some people waffling on this,
01:57:50
◼
►
and I understand how people are waffling,
01:57:52
◼
►
Apple has the best system on the chips
01:57:53
◼
►
of any phone manufacturer,
01:57:54
◼
►
they have had the best ones for years and years,
01:57:56
◼
►
they are dominating the industry
01:57:58
◼
►
in such an embarrassing, ridiculous way
01:58:00
◼
►
that it's not even a question.
01:58:01
◼
►
If anybody says, oh, I kinda believe Apple's claims
01:58:04
◼
►
they have the best chips, are you kidding me?
01:58:05
◼
►
These chips on their phones are so far ahead
01:58:08
◼
►
of anybody else in the industry, it's not even funny,
01:58:11
◼
►
that, I mean, you can lose your lead just look at Intel,
01:58:14
◼
►
but for now, let's just say that Apple has,
01:58:16
◼
►
at the very least, maintained their lead,
01:58:18
◼
►
which is substantial, if not extending it,
01:58:21
◼
►
so, you know, good chips, as always.
01:58:24
◼
►
- There's a fast charger in the box,
01:58:26
◼
►
which is the 18-watt version,
01:58:29
◼
►
and is this the exact same one that comes with the iPad Pro,
01:58:32
◼
►
so it's USB-C out?
01:58:33
◼
►
- I believe so, I mean, it has the same specs,
01:58:35
◼
►
it looks the same, so it's probably the same one.
01:58:37
◼
►
It is probably the 18-watt power charger
01:58:41
◼
►
that came with the iPad Pro as of this past fall,
01:58:43
◼
►
has a USB-C to Lightning cable,
01:58:45
◼
►
which is, you know, finally, right?
01:58:47
◼
►
Like, I'm disappointed that the entire phone isn't USB-C,
01:58:51
◼
►
as we discussed last episode,
01:58:52
◼
►
but I'm at least very happy there.
01:58:55
◼
►
They took this baby step towards it.
01:58:57
◼
►
You know, the 18-watt charger is a substantial step up
01:59:01
◼
►
from the five-watt charger, and even the 10-watt iPad ones.
01:59:05
◼
►
You do need USB-C, I believe, to reach those.
01:59:08
◼
►
I don't think the USB-A specs allow that much power,
01:59:12
◼
►
at least not without going to, like,
01:59:14
◼
►
the weird, like, fast-charged Qualcomm things,
01:59:15
◼
►
maybe, I don't know, but the regular ones don't.
01:59:18
◼
►
So that's probably why they want USB-C.
01:59:21
◼
►
I'm just happy.
01:59:22
◼
►
The faster we can get to a USB-C world in the charging area,
01:59:26
◼
►
the better, because it really is way better than A for that.
01:59:29
◼
►
I wish the whole phone went to C, but oh well.
01:59:31
◼
►
- The 11 doesn't get it, which is kind of disappointing.
01:59:33
◼
►
- Right, only the Pro, which, I mean,
01:59:36
◼
►
that's kind of a stupid little thing to be different,
01:59:38
◼
►
if I'm honest.
01:59:39
◼
►
Like, I don't think it's a significant cost difference.
01:59:43
◼
►
It might be some kind of weird market segmentation thing.
01:59:46
◼
►
I don't know, it's kind of a weird thing.
01:59:49
◼
►
- Nevertheless, I am excited for it.
01:59:52
◼
►
New reverse wireless charging, we had heard lots of rumors
01:59:54
◼
►
that you'd be able to either charge AirPods
01:59:55
◼
►
or charge even another phone from your phone.
01:59:58
◼
►
Turns out that didn't ship.
01:59:59
◼
►
There's rumors that we heard that it got pulled
02:00:01
◼
►
at the last minute.
02:00:02
◼
►
I have no idea if that's true or not,
02:00:04
◼
►
but you know, it is what it is.
02:00:05
◼
►
- That, see, I don't even care about that either.
02:00:07
◼
►
Like, that-- - Nah, I don't either.
02:00:09
◼
►
- Usually, the last thing I wanna do
02:00:12
◼
►
is give up some of my phone's battery life.
02:00:16
◼
►
- Yeah. - Like, I don't know
02:00:16
◼
►
a lot of people who go around with so much extra phone
02:00:19
◼
►
battery life all the time that they're willing to charge
02:00:22
◼
►
other devices with their phone, even low power things.
02:00:25
◼
►
- I would use it. - Of course you would.
02:00:26
◼
►
But no normal human. - I've got access,
02:00:28
◼
►
yeah, well, I've got access power on my phone,
02:00:31
◼
►
and I very often, I carry sort of a combination.
02:00:33
◼
►
I carry my AirPods and my phone with me
02:00:35
◼
►
kind of in the same pocket, and sometimes I'll put
02:00:37
◼
►
the phone down, and I'll take the AirPods out
02:00:40
◼
►
and put them in the case, and I put the AirPod case
02:00:42
◼
►
on the back of my phone, which is face down,
02:00:44
◼
►
but they don't charge, but they could.
02:00:46
◼
►
If they have, you know, 'cause the battery
02:00:48
◼
►
in the AirPod case is so tiny, I know,
02:00:50
◼
►
it's not like the Apple Pencil, but it's close.
02:00:52
◼
►
Like, yes, it would take power from my phone,
02:00:54
◼
►
but I've got a square to spare for that little guy.
02:00:59
◼
►
I agree with you, Marco.
02:01:02
◼
►
I don't think I would use this for AirPods,
02:01:04
◼
►
'cause my AirPods are extremely rarely that discharged.
02:01:08
◼
►
I could see myself using this in a pinch with another phone.
02:01:12
◼
►
Like, let's say I'm out with Erin, and her phone is at 20%,
02:01:15
◼
►
mine's at 80% or something like that.
02:01:17
◼
►
I could see maybe doing a phone-to-phone transfer,
02:01:21
◼
►
if you will, a juice transfusion, I guess, between the two,
02:01:25
◼
►
but I don't think I would use this for much else.
02:01:27
◼
►
But, you know, it doesn't bum me out that it's not there,
02:01:30
◼
►
but I'm sure I'd like it if it was.
02:01:32
◼
►
- Like, think about the practical side of it, too.
02:01:33
◼
►
Like, there's a number of issues
02:01:35
◼
►
with bi-directional charging.
02:01:36
◼
►
Like, I think this is why it's kind of a gimmick so far
02:01:38
◼
►
in the Android world, and it's not really taking off.
02:01:40
◼
►
First of all, Qi charging is not very efficient.
02:01:43
◼
►
So it's not like, you know, if you have the same phone,
02:01:46
◼
►
and yours is at 80%, and your wife's is at 40%,
02:01:49
◼
►
and you put them together,
02:01:50
◼
►
they're not gonna meet in the middle.
02:01:51
◼
►
- Yeah. - Yeah.
02:01:52
◼
►
- You're gonna spend a lot more of yours
02:01:54
◼
►
to charge hers up a little bit, you know,
02:01:57
◼
►
because it's not anywhere near 100% efficient
02:01:59
◼
►
in the transfer, or the battery itself, charging itself.
02:02:02
◼
►
Like, all these processes have losses,
02:02:04
◼
►
especially the Qi part of it.
02:02:06
◼
►
That's a pretty big loss on that.
02:02:08
◼
►
So like, you have, it's inefficient, it's also slow,
02:02:12
◼
►
and during the part that it's charging,
02:02:16
◼
►
like, for the most part, it's going to immobilize
02:02:20
◼
►
both of the things that are involved here.
02:02:21
◼
►
So like, if you imagine the scenario of like,
02:02:24
◼
►
oh, my watch is low for the day,
02:02:26
◼
►
I will charge my watch with my phone.
02:02:29
◼
►
Okay, well you gotta set the phone down,
02:02:32
◼
►
set the watch exactly across the back of it,
02:02:34
◼
►
make sure it's exactly centered, let it charge,
02:02:36
◼
►
and then you have no phone and no watch
02:02:38
◼
►
for the next, what, 20 minutes?
02:02:40
◼
►
Like, it's gonna take a while
02:02:41
◼
►
to give it like a meaningful charge,
02:02:43
◼
►
like, that will actually get you very far through the day.
02:02:46
◼
►
Right, you know, similar thing,
02:02:47
◼
►
like if you look at AirPods, I mean,
02:02:48
◼
►
AirPods are a little bit better in that
02:02:49
◼
►
you can at least charge the case
02:02:51
◼
►
while they're in your ears, like Jon was saying.
02:02:53
◼
►
But still, like, how many people are gonna want their phone
02:02:57
◼
►
to be totally incapacitated and face down,
02:03:00
◼
►
you know, on whatever surface,
02:03:01
◼
►
while it is losing quite a bit of its battery
02:03:05
◼
►
to inefficiently and slowly charge something else?
02:03:08
◼
►
Like, it just sounds not that good,
02:03:12
◼
►
and that alone could be why they seem to have pulled it.
02:03:17
◼
►
It doesn't seem like it's that useful in practice.
02:03:21
◼
►
- Yeah, I don't know whether it was pulled
02:03:23
◼
►
or whether it was never there to begin with,
02:03:24
◼
►
'cause it was just a rumor, but it seems to me
02:03:26
◼
►
that it's the type of features
02:03:27
◼
►
that they could actually enable with software.
02:03:29
◼
►
Like, they could actually, the hardware could be there
02:03:32
◼
►
for it and they could just either never enable it
02:03:33
◼
►
and like, so fine, we never get it,
02:03:35
◼
►
but if they decide, oh, it's a thing we can do,
02:03:36
◼
►
they could enable it in a point update,
02:03:38
◼
►
like, it could be one of the things
02:03:39
◼
►
that got pulled from point O,
02:03:40
◼
►
or they could just never end up doing it,
02:03:41
◼
►
but like, I don't think phone to phone
02:03:44
◼
►
was ever in the cards, but like,
02:03:47
◼
►
it's for their one access, it's for the AirPods.
02:03:48
◼
►
The battery's very small, people put it
02:03:50
◼
►
on the back of their phone already,
02:03:51
◼
►
but I don't care that it wasn't there.
02:03:53
◼
►
It's just, it was widely rumored,
02:03:54
◼
►
and it's the type of thing where,
02:03:56
◼
►
kind of like the U1, which we haven't talked about too much,
02:03:59
◼
►
they didn't talk about the U1 at all,
02:04:00
◼
►
but it's on their slides, they didn't introduce
02:04:02
◼
►
like the tile thing that keeps track of your stuff,
02:04:05
◼
►
but like, they basically shipped the hardware for it,
02:04:07
◼
►
and apparently shipped most of the software for it,
02:04:09
◼
►
but it's not an announced product or feature at this point.
02:04:11
◼
►
Right, so the reverse wireless charging,
02:04:14
◼
►
I'm binning into that same thing of like,
02:04:16
◼
►
you don't know that they didn't ship everything
02:04:19
◼
►
except for the software, so stay tuned, I suppose.
02:04:22
◼
►
- Pro cameras, three cameras in a peculiar looking
02:04:28
◼
►
camera bump, like, I'm not as deeply offended
02:04:32
◼
►
as some are by the look of this.
02:04:34
◼
►
It does not look good, the camera bump, I don't think.
02:04:36
◼
►
- It doesn't look as good as the old one,
02:04:38
◼
►
but it's growing on me.
02:04:39
◼
►
It's more of a camera plateau anyway.
02:04:42
◼
►
- I think it's fine, like who cares, it's fine.
02:04:44
◼
►
- It's okay.
02:04:46
◼
►
- We're all gonna get used to it,
02:04:47
◼
►
like every time the camera bump has changed,
02:04:51
◼
►
there have been a certain number of us who've been like,
02:04:52
◼
►
oh, it's so ugly, I can't believe they did that,
02:04:55
◼
►
who could live with that ugly, unsightly camera bump?
02:04:57
◼
►
And then like a week later, we all forget about it
02:04:59
◼
►
and we all have the phone, it's fine.
02:05:01
◼
►
- Yeah, odd numbers are problematic though,
02:05:02
◼
►
like when they go to four, it will really look like
02:05:05
◼
►
the stove top that we all wanted it to be.
02:05:07
◼
►
What they really need to do is start making,
02:05:08
◼
►
they really, they'll screw up that symmetry,
02:05:10
◼
►
or not screw up, but like there is an opportunity
02:05:12
◼
►
to make the circles not all the same size.
02:05:15
◼
►
I know that aesthetically that's not great,
02:05:19
◼
►
but optically, there may be opportunity for that to happen.
02:05:22
◼
►
Anyway, we should just resign to the fact
02:05:25
◼
►
that the back of our phones is going to increasingly
02:05:26
◼
►
look like the, what are they, the sentinels from the Matrix
02:05:28
◼
►
with the million mechanical eyes.
02:05:30
◼
►
- Yeah, yeah.
02:05:31
◼
►
They should start making little face arrangements with them.
02:05:34
◼
►
- Like a little smile on the back, hey, I'm your camera.
02:05:36
◼
►
- Well, you do have to kind of like,
02:05:37
◼
►
that's why the bump is the same on the,
02:05:40
◼
►
packaging-wise, it's good to be able to kind of say,
02:05:43
◼
►
here is the camera cluster, 'cause there's also,
02:05:45
◼
►
it's not just the cameras, there's also the little
02:05:47
◼
►
flash thingy and the microphone,
02:05:48
◼
►
and you have to find some place to put all this stuff.
02:05:50
◼
►
But yeah, the 11, it looks a little spare,
02:05:54
◼
►
'cause like, really, the same size bump as the Pro,
02:05:57
◼
►
but one fewer camera, you got a lot of empty space there.
02:06:01
◼
►
Anyway, but it's fine.
02:06:03
◼
►
- So there are three cameras wide,
02:06:05
◼
►
which is 26 millimeter f/1.8, telephoto 52 millimeter f/2,
02:06:09
◼
►
and ultra wide f/2.4, which has 120 degree field of view.
02:06:14
◼
►
- 13 millimeter, by the way.
02:06:15
◼
►
- Oh, sorry.
02:06:17
◼
►
So I have, sitting here now,
02:06:19
◼
►
I have mixed feelings about this.
02:06:20
◼
►
I bet you anything that as soon as I get this,
02:06:22
◼
►
I'm gonna think it's amazing.
02:06:23
◼
►
But sitting here now, I feel like if I were to ask
02:06:27
◼
►
for another lens on my camera, it would not be ultra wide,
02:06:32
◼
►
it would be more zoom.
02:06:35
◼
►
Because if anything, I wanna get closer
02:06:37
◼
►
to what I'm trying to photograph,
02:06:39
◼
►
not further away from it.
02:06:41
◼
►
- Is this not more zoomed?
02:06:43
◼
►
- The zoom and the now middle one are exactly the same.
02:06:46
◼
►
- All right.
02:06:47
◼
►
- And now the only thing that's been added
02:06:49
◼
►
is that the wide is now added,
02:06:51
◼
►
but the other two are exactly the same
02:06:52
◼
►
that they were before.
02:06:53
◼
►
- Are they literally exactly the same camera and sensor?
02:06:55
◼
►
Or is it the same focal length?
02:06:56
◼
►
- That's a good question.
02:06:58
◼
►
They didn't talk much about it.
02:06:59
◼
►
- No, they did not.
02:07:01
◼
►
- They said something about,
02:07:02
◼
►
they said some statement that made it sound like
02:07:05
◼
►
it's a minor improvement on the main sensor.
02:07:07
◼
►
- Well, the front one is a different camera.
02:07:10
◼
►
Because it has a different, well,
02:07:12
◼
►
actually I can't even say that definitively.
02:07:13
◼
►
The front one now captures more pixels than it did before.
02:07:17
◼
►
I'm assuming it's also a different camera mechanism,
02:07:19
◼
►
but the back ones, I don't know.
02:07:21
◼
►
- I mean, they're probably all revised sensors of some kind,
02:07:24
◼
►
but it seemed like, oh, and the telephoto
02:07:28
◼
►
has a wider aperture now, it's now f/2.0.
02:07:31
◼
►
I forget what it was before,
02:07:32
◼
►
but it was not that wide before.
02:07:33
◼
►
So it was like, they've been improved,
02:07:36
◼
►
but it seems like they haven't been improved in massive ways.
02:07:40
◼
►
The main thing is the software changes,
02:07:44
◼
►
things like the night mode,
02:07:45
◼
►
the extended dynamic range of video, stuff like that.
02:07:48
◼
►
That's very new.
02:07:49
◼
►
And then also now the ultra wide, which is interesting.
02:07:54
◼
►
- And the deep fusion.
02:07:55
◼
►
So I think Apple's got a team, obviously,
02:07:57
◼
►
that does their computational photography stuff,
02:07:59
◼
►
and there's sort of one glamor feature each year of this,
02:08:02
◼
►
like portrait mode as an example.
02:08:04
◼
►
And they seem to be on a cadence
02:08:05
◼
►
that's like three months off of the September Apple.
02:08:09
◼
►
It's like, can we just shift, I know it's hard,
02:08:12
◼
►
give them a time machine or some kind of stasis capsule,
02:08:14
◼
►
because the cool computation photography thing
02:08:17
◼
►
is always like, coming later.
02:08:18
◼
►
It's like, oh, you just missed it, you just missed it.
02:08:20
◼
►
And they're gonna keep just missing it
02:08:21
◼
►
if they take a year to work on the next, anyway.
02:08:23
◼
►
That deep fusion thing looked pretty cool.
02:08:25
◼
►
I'm much more excited about that than I am
02:08:28
◼
►
for portrait mode, which I basically never use
02:08:29
◼
►
and I'm not a fan of, 'cause this is just straight up like,
02:08:33
◼
►
when you take a picture with this,
02:08:35
◼
►
it shouldn't jump out at you.
02:08:37
◼
►
If it jumps out at you that we did anything weird
02:08:39
◼
►
to the picture, we've not done our job.
02:08:41
◼
►
Kind of like HDR, where if you're in the know,
02:08:43
◼
►
you can kind of tell an HDR picture,
02:08:45
◼
►
but the deep fusion thing is, I think,
02:08:46
◼
►
trying to be even more subtle.
02:08:48
◼
►
It's like, it's just gonna look like
02:08:49
◼
►
a better exposed picture with more detail,
02:08:51
◼
►
and you're not gonna know how we did it.
02:08:52
◼
►
And the answer is how we did it was we used
02:08:54
◼
►
all three of our cameras, and we took a bazillion pictures
02:08:56
◼
►
and we mushed them all together,
02:08:58
◼
►
and hopefully, as far as you're concerned,
02:09:00
◼
►
you just got one great picture
02:09:01
◼
►
and you don't have to know how it happened.
02:09:02
◼
►
And that's the dream we all want from our phone cameras,
02:09:05
◼
►
which can't physically be as good as a quote unquote
02:09:07
◼
►
real camera, but computationally,
02:09:09
◼
►
they can try to make up for it.
02:09:11
◼
►
- Yeah, and there's all sorts of tricks to do now that,
02:09:14
◼
►
like, I think one of the biggest parts of the camera story
02:09:17
◼
►
of all three of these new phones is just how much smarter
02:09:21
◼
►
they're able to be with the software now.
02:09:24
◼
►
And some of the under the hood changes that aren't,
02:09:28
◼
►
it's hard to really explain.
02:09:29
◼
►
So for instance, like they were saying about,
02:09:31
◼
►
like there was that wonderful demo from Filmic Pro
02:09:33
◼
►
where you're actually shooting from multiple cameras at once.
02:09:38
◼
►
There was a part that Phil, I think, was saying about how,
02:09:40
◼
►
like, when you're zooming between the cameras,
02:09:44
◼
►
like all the lenses are always activated.
02:09:47
◼
►
They're already like primed for auto focus,
02:09:48
◼
►
auto exposure, and white balance and everything,
02:09:50
◼
►
so that when it switches between two cameras
02:09:54
◼
►
as you're zooming, you don't see the change.
02:09:57
◼
►
It just kinda, it doesn't jump in, it's already there.
02:10:01
◼
►
It seems like they are actually just running all three
02:10:04
◼
►
cameras all the time whenever any one of them is open.
02:10:06
◼
►
- That's how Deep Fusion thinks, it's like nine images
02:10:09
◼
►
before you press the shutter.
02:10:10
◼
►
All cameras are all constantly recording pictures
02:10:13
◼
►
into this giant rolling buffer.
02:10:14
◼
►
- Right, and when you look at something like that,
02:10:17
◼
►
and the whole thing earlier about the extended dynamic range
02:10:19
◼
►
in video where it seems like they're probably gonna be
02:10:21
◼
►
shooting 120 frames a second at 4K from all three cameras
02:10:26
◼
►
at the same time, this is an incredible feat
02:10:31
◼
►
of camera sensor bandwidth and then the image
02:10:35
◼
►
signal processor.
02:10:36
◼
►
The pipeline that they have here of just dumping out
02:10:41
◼
►
so much pixel data from these cameras all the time,
02:10:45
◼
►
that they're operating at least,
02:10:47
◼
►
dumping out all this picture data and then the amount
02:10:49
◼
►
of processing it has to do in real time in a phone
02:10:55
◼
►
That to me is the biggest part of this story
02:10:59
◼
►
is all this under the hood stuff that most people
02:11:02
◼
►
wouldn't even know why that's impressive,
02:11:05
◼
►
but even if you know the slightest little bit
02:11:07
◼
►
about how any of this works, you're like,
02:11:08
◼
►
wait a minute, that means they're reading all three sensors,
02:11:11
◼
►
dumping off 4K 120 of all of them and processing
02:11:15
◼
►
all of that live?
02:11:17
◼
►
It's crazy and it's really quite something else
02:11:21
◼
►
to think about all that they're doing here to achieve this.
02:11:24
◼
►
And I think that's why they went into a little bit,
02:11:28
◼
►
why they called out some of the things,
02:11:29
◼
►
like how the cameras are all active as you zoom.
02:11:32
◼
►
They wanna call that out because otherwise we'd never
02:11:35
◼
►
know this stuff or we'd never think about this stuff
02:11:36
◼
►
and we wouldn't appreciate it, but if you're a camera nerd
02:11:40
◼
►
or just a data processing nerd and you hear this,
02:11:43
◼
►
you're like, whoa, that's actually, that's pretty impressive.
02:11:47
◼
►
So in real terms, it's just gonna mean the camera
02:11:51
◼
►
is more invisible.
02:11:54
◼
►
We are not going to constantly be hit over the head
02:11:57
◼
►
as users of these cameras how awesome they are.
02:12:01
◼
►
It's just gonna work nicely and we are gonna have
02:12:03
◼
►
zero appreciation for all this work and tech
02:12:07
◼
►
that are going into it as we're using it,
02:12:09
◼
►
but it's just gonna be nicer.
02:12:11
◼
►
And that I think, that's why every year I tell myself,
02:12:16
◼
►
maybe I shouldn't get the new phone, it's so wasteful,
02:12:18
◼
►
my phone is fine, and then every year they get me
02:12:20
◼
►
with the camera stuff, they always get me
02:12:21
◼
►
with the camera stuff and this is one of those years,
02:12:23
◼
►
by the way, they also say Face ID is faster
02:12:26
◼
►
and works from more angles and further distance away,
02:12:29
◼
►
which that would probably have gotten me alone,
02:12:32
◼
►
but the fact is these camera improvements,
02:12:35
◼
►
even though, as we just said, it sounds like
02:12:37
◼
►
the actual sensors themselves on the previous two cameras
02:12:41
◼
►
aren't that different, although someone in the chat
02:12:44
◼
►
reported that the telephoto before was F2.4, now it's F2.0,
02:12:51
◼
►
that's a pretty big increase in light coming into it.
02:12:54
◼
►
So the telephoto before, the telephoto was noticeably
02:12:57
◼
►
worse picture-wise before, now that difference
02:13:00
◼
►
should be a lot smaller.
02:13:02
◼
►
So the telephoto's F2.0, the wide is F1.8, so it's close,
02:13:06
◼
►
I believe that's a half stop down, something like that.
02:13:09
◼
►
So it's now significantly better on the telephoto end
02:13:14
◼
►
and you have this new ultra wide, which again, like Casey,
02:13:17
◼
►
if I had a choice of where to get more zoom range,
02:13:20
◼
►
I would have picked more telephoto zoom range, for sure.
02:13:24
◼
►
I would use that a lot more, I want more reach
02:13:26
◼
►
so I can take pictures of things further away from me.
02:13:29
◼
►
However, I will use the ultra wide, and especially as,
02:13:33
◼
►
I think Jason was saying on Upgrades,
02:13:36
◼
►
that rumored feature about how you'll be able to crop
02:13:39
◼
►
after the fact did actually seem to ship,
02:13:42
◼
►
you'll be able to reverse crop out from a wide shot
02:13:45
◼
►
into an ultra wide for some period of time.
02:13:47
◼
►
All the time I take pictures where, oh I accidentally
02:13:50
◼
►
cut off somebody's feet or something,
02:13:52
◼
►
and it looks a little bit wrong.
02:13:53
◼
►
It's like, oh if I just had a little bit more width,
02:13:55
◼
►
I could fix this picture, this could be a much better
02:13:57
◼
►
picture, and so I will actually probably use that a lot.
02:14:02
◼
►
Again, I would have preferred telephoto,
02:14:03
◼
►
but that's still pretty cool.
02:14:04
◼
►
So anyway, all this stuff, this is a massive camera update.
02:14:09
◼
►
Even if you just get the 11 and you don't have
02:14:10
◼
►
the telephoto, it's still a pretty impressive camera update.
02:14:13
◼
►
And the telephoto just adds to it on the Pro.
02:14:16
◼
►
It's just, I think it's great.
02:14:17
◼
►
And that will, like that unquestionably makes me ignore
02:14:22
◼
►
all my guilt about buying a new phone every year.
02:14:24
◼
►
I just, nope, I'm buying it.
02:14:25
◼
►
I need these camera updates.
02:14:27
◼
►
- I also am really amped to get a better camera
02:14:31
◼
►
because I didn't get the 10S as I mentioned a couple times,
02:14:34
◼
►
and I always slightly regretted it
02:14:36
◼
►
because the cameras were better.
02:14:37
◼
►
And the more cool camera tech that Apple introduces,
02:14:43
◼
►
the less excited I am about picking up my quote unquote,
02:14:47
◼
►
And the reason I still pick up my big camera
02:14:49
◼
►
is because the zoom is much better.
02:14:52
◼
►
And because the bokeh, bokeh, however you pronounce it,
02:14:54
◼
►
is also much better.
02:14:55
◼
►
And I don't feel like it would serve anyone
02:14:58
◼
►
for us to go on another tangent about portrait mode.
02:15:00
◼
►
But what I will say is even leaving bokeh aside,
02:15:05
◼
►
all of the pictures that my iPhone takes and has taken
02:15:08
◼
►
for years and years and years now are automatically geotagged.
02:15:11
◼
►
And over time, they're getting better
02:15:14
◼
►
at doing auto aperture setting, auto exposure setting.
02:15:17
◼
►
I will be able to do this, what is it,
02:15:20
◼
►
was it Night Sight, is that right?
02:15:21
◼
►
Where it'll brighten up--
02:15:23
◼
►
- It's not right, that's the good name that Google took.
02:15:25
◼
►
- It's Night Trap.
02:15:26
◼
►
- Well, in any case, whatever they call it.
02:15:28
◼
►
Whatever they call it, you'll be able to see in the dark now.
02:15:31
◼
►
This computational photography stuff
02:15:34
◼
►
is just getting to the point that it is utterly bananas.
02:15:37
◼
►
What did Phil say?
02:15:38
◼
►
Computational photography, mad science.
02:15:40
◼
►
And it's true.
02:15:41
◼
►
And there's going to come a time,
02:15:43
◼
►
I would guess in the next couple of years,
02:15:45
◼
►
where I might decide subconsciously,
02:15:49
◼
►
yeah, I might not get the perfect bokeh, bokeh, whatever,
02:15:52
◼
►
that I want from my phone,
02:15:54
◼
►
but everything else will be so much better
02:15:58
◼
►
that I might just stop picking up my big camera,
02:16:00
◼
►
which stinks 'cause there's some,
02:16:01
◼
►
what was it, tea ceremony or whatever
02:16:04
◼
►
we joked about for my vinyl.
02:16:05
◼
►
There's some tea ceremony stuff with the big camera
02:16:07
◼
►
that I still appreciate, but--
02:16:09
◼
►
- Of course there is.
02:16:10
◼
►
- Of course there is.
02:16:11
◼
►
But there's so much about the cameras on these phones
02:16:16
◼
►
that are, it's just preposterous.
02:16:18
◼
►
And the YouTuber that hasn't quite died completely within me
02:16:22
◼
►
but is mostly dead within me,
02:16:24
◼
►
was looking at this filmic demo
02:16:26
◼
►
and just my jaw hit the floor.
02:16:29
◼
►
It looked incredible.
02:16:31
◼
►
Oh my goodness, how cool would it be
02:16:34
◼
►
to get basically two or maybe even three
02:16:37
◼
►
simultaneous cameras shot all at once
02:16:39
◼
►
so I can ping pong between the wide
02:16:41
◼
►
and the not so wide shots.
02:16:43
◼
►
All of that looked amazing.
02:16:45
◼
►
And by the way, quick aside,
02:16:46
◼
►
the filmic employee that was off to the right of the screen,
02:16:51
◼
►
which I think is stage left, so it doesn't matter.
02:16:53
◼
►
Anyway, the guy who was on the right
02:16:54
◼
►
as you watch the video or watch the keynote,
02:16:56
◼
►
I thought he was the most polished by far
02:16:59
◼
►
of the non-Apple presenters.
02:17:00
◼
►
I thought he was great.
02:17:01
◼
►
But anyways, all of this camera stuff
02:17:04
◼
►
is getting me to the point that even though
02:17:06
◼
►
I love having a big camera and I love the pictures
02:17:10
◼
►
that come off of it, you know,
02:17:11
◼
►
I just came back from the beach for a week
02:17:13
◼
►
and some of those pictures that I was able to take
02:17:16
◼
►
are just truly phenomenal.
02:17:18
◼
►
But there were a lot of pictures that I didn't get
02:17:22
◼
►
because the light wasn't good enough
02:17:24
◼
►
or because it was too dark or whatever the case may be
02:17:27
◼
►
or maybe I'm just not a good enough photographer.
02:17:28
◼
►
But so much of this I think might be able to be fixed
02:17:31
◼
►
or even synthetically with some of this
02:17:34
◼
►
computational photography mad science.
02:17:36
◼
►
And I am, in some ways, I wonder if these improvements
02:17:41
◼
►
are the improvements that will make
02:17:44
◼
►
the most difference in my life.
02:17:45
◼
►
You know, I think if you look at what does an iPhone do
02:17:48
◼
►
for Casey List, number one, it lets me communicate
02:17:50
◼
►
with people, but number two, it lets me document my life
02:17:53
◼
►
and my children's lives in a way that is getting
02:17:56
◼
►
ever more impressive with every year.
02:17:58
◼
►
And I think all of us, myself especially,
02:17:59
◼
►
lose sight of that and how important that is
02:18:02
◼
►
and how incredible that is.
02:18:03
◼
►
And this is not even to get started on the Apple Watch
02:18:06
◼
►
and all the health benefits it's had in my life as well.
02:18:08
◼
►
But just the camera stuff on the iPhone is incredible
02:18:11
◼
►
and I'm really, really looking forward to getting
02:18:14
◼
►
this three camera setup and seeing what I can do with it.
02:18:17
◼
►
- So Marco mentioned before that the cameras
02:18:20
◼
►
are recording all these images all the time
02:18:23
◼
►
and then you add the caveat, well of course,
02:18:25
◼
►
when the cameras are on, meaning like when the camera app
02:18:27
◼
►
is launched, and that made me think about
02:18:29
◼
►
this other angle of these phones.
02:18:30
◼
►
You mentioned the Yuan before.
02:18:32
◼
►
And also I mentioned the A13, the Matrix math unit
02:18:36
◼
►
or whatever, we've had a topic in the notes
02:18:39
◼
►
that we haven't gotten to because there's been
02:18:40
◼
►
more pressing stuff, but I think we'll get to eventually
02:18:42
◼
►
about the AR stuff.
02:18:44
◼
►
So I feel like these phones are at the point now,
02:18:49
◼
►
and I think there were some rumors about this potentially
02:18:50
◼
►
being a feature that's used where even when you're not
02:18:55
◼
►
in the camera app, for the purposes of orienting the phone
02:19:00
◼
►
for its ultra wide band near field,
02:19:02
◼
►
communication with things, like all the different sensors
02:19:04
◼
►
that are in this phone, it's got a GPS,
02:19:06
◼
►
it's got a gyroscope, it's got this ultra wide band thing,
02:19:08
◼
►
it's got a bunch of cameras, it's got accelerometers in it.
02:19:11
◼
►
And the new Matrix math thing, which is yes,
02:19:14
◼
►
I'm sure useful for lots of other things,
02:19:15
◼
►
but also would be useful for dealing with orientation
02:19:18
◼
►
and telemetry for a head mounted display.
02:19:20
◼
►
This is another situation where I feel like the hardware
02:19:24
◼
►
for lots of stuff that has not been announced
02:19:26
◼
►
has nevertheless shipped.
02:19:28
◼
►
When we get these iPhone 11s, they are ready and capable
02:19:33
◼
►
to do AR, both with and without a head mounted display
02:19:40
◼
►
in a much more sophisticated way
02:19:43
◼
►
than even just their predecessors,
02:19:45
◼
►
down to potentially constantly pulling in camera data
02:19:49
◼
►
to help orient.
02:19:50
◼
►
The one feature I think they ship with this
02:19:52
◼
►
is the people we're playing with in the demo room
02:19:54
◼
►
is if you airdrop to somebody and they have another one
02:19:57
◼
►
of these fancy iPhones, that the phones kind of know
02:20:00
◼
►
where they are and where they're pointing
02:20:02
◼
►
in relation to each other by fusing together
02:20:04
◼
►
all their various sensors, including especially the new U1,
02:20:07
◼
►
which is the extra bit that they didn't have before.
02:20:10
◼
►
And so you can kind of point your phone at somebody
02:20:12
◼
►
to airdrop to them and point at a different person.
02:20:14
◼
►
I don't know how it works, I didn't see anyone
02:20:15
◼
►
demonstrating this, but this is another reason
02:20:20
◼
►
that the 11, I don't, yeah, it's in both of them, right?
02:20:22
◼
►
The U1 is in both of them and the camera,
02:20:24
◼
►
like the 11 and the 11 Pro are interesting to me
02:20:27
◼
►
from an AR perspective, even though Apple didn't announce
02:20:31
◼
►
any AR stuff or any AR headset and they didn't announce
02:20:33
◼
►
their tile replacement, they didn't announce any
02:20:34
◼
►
of that stuff, but they kind of shipped it as well.
02:20:36
◼
►
Like even people were pulling apart the headers
02:20:38
◼
►
and saying like, all the head-mounted display stuff
02:20:40
◼
►
is actually shipping in the iOS 13 GM,
02:20:42
◼
►
like they didn't even remove it.
02:20:43
◼
►
It's like, there's frameworks, there's APIs,
02:20:46
◼
►
there's Starboard, which is kind of a play on Springboard,
02:20:49
◼
►
it's like kind of the environment that controls
02:20:51
◼
►
the head-mounted displays, the theory is that Star
02:20:54
◼
►
stands for stereo AR.
02:20:56
◼
►
- Oh. - It's, yeah, like,
02:20:58
◼
►
it's a very strange situation, but like,
02:21:01
◼
►
there is another shoe that has to drop.
02:21:02
◼
►
Maybe it won't even drop this year, but you know,
02:21:05
◼
►
if you, it's kind of like buying a Tesla
02:21:07
◼
►
where you think it's gonna be automatic self-driving.
02:21:09
◼
►
If you get an iPhone 11-- - Oh, sick burn.
02:21:10
◼
►
- If you get an iPhone 11, it might be like totally ready
02:21:14
◼
►
to do super-duper head-mounted AR in a way
02:21:16
◼
►
that previous phones could not do, or maybe not, we'll see.
02:21:20
◼
►
- Yeah, it's a really good point, Jon,
02:21:21
◼
►
and I am interested in a way I don't think
02:21:24
◼
►
I ever have been before in what software updates
02:21:27
◼
►
will come to these devices over the next year or two,
02:21:30
◼
►
because as you said, we don't know, but it stands to reason
02:21:34
◼
►
that a lot of software updates could come to these
02:21:37
◼
►
that enable things that we didn't even realize
02:21:39
◼
►
that the hardware had. - Yeah, and then,
02:21:40
◼
►
just setting aside the things they announced,
02:21:41
◼
►
like the, whatever that was, the Deep Fusion mode,
02:21:43
◼
►
which they said they're gonna do, iCloud shared folders,
02:21:46
◼
►
and all the other stuff that got punted at 13.0,
02:21:49
◼
►
and we should mention that, by the way,
02:21:51
◼
►
the ship dates for the OS stuff, what was it?
02:21:54
◼
►
They had it at the bottom, oh, iOS 13
02:21:57
◼
►
is coming September 19th, but I'm not sure
02:22:00
◼
►
if that's to everybody, maybe, it only,
02:22:03
◼
►
like, I think they said the iPads
02:22:04
◼
►
will only come with 13.1, anyway, 13.1 is supposedly
02:22:08
◼
►
coming the 30th, 13.0 is coming the 19th.
02:22:10
◼
►
Those are the announced dates for those two point releases.
02:22:14
◼
►
What hardware you get and what OS will ship with
02:22:16
◼
►
and what OS will be available by the time you get it,
02:22:18
◼
►
we'll see, but this is, we've talked about this before,
02:22:21
◼
►
this is gonna be a weird staggered release,
02:22:22
◼
►
and 13.0 is probably going to be a short-lived OS
02:22:26
◼
►
in the hearts and minds and hopefully devices
02:22:28
◼
►
of all the people out there.
02:22:30
◼
►
- Mm-hmm, let's see what else for these.
02:22:33
◼
►
I was looking at what model to buy,
02:22:36
◼
►
because every year we always have the dance of,
02:22:38
◼
►
do you get the AT&T one, do you get the T-Mobile one?
02:22:41
◼
►
There are A2160 and A2161.
02:22:44
◼
►
I was looking through the tech details of, like,
02:22:48
◼
►
the LTE bands and this and that and the other thing,
02:22:51
◼
►
there's a difference, but darned if I know where this is.
02:22:54
◼
►
I looked at all the FDD LTE bands, all the TD LTE bands,
02:22:57
◼
►
the CDMA bands, et cetera, et cetera.
02:22:59
◼
►
I don't know what the difference is.
02:23:00
◼
►
So out of pure curiosity, I would like to know
02:23:02
◼
►
if there's any empirical difference between 2160 and 2161.
02:23:05
◼
►
There must be if there's two models,
02:23:07
◼
►
but write me on Twitter if you can tell the difference.
02:23:10
◼
►
There will be clear cases for all three models of phones.
02:23:13
◼
►
The 11 Pro starts at 1,000 bucks,
02:23:15
◼
►
the 11 Pro Max starts at 1,100 bucks.
02:23:19
◼
►
I am, I'm moved to tears.
02:23:22
◼
►
Pre-orders start at 8 a.m. one true time zone.
02:23:26
◼
►
- (laughs) Yes! (claps)
02:23:29
◼
►
We should play We Are The Champions for this.
02:23:31
◼
►
- I know, seriously! (laughs)
02:23:33
◼
►
I am being a little bit facetious
02:23:36
◼
►
when I'm clapping and all that, but no, really and truly,
02:23:39
◼
►
the West Coast has had, what was it,
02:23:42
◼
►
midnight West Coast time for a decade plus.
02:23:46
◼
►
Finally, if there was ever a time
02:23:48
◼
►
for me to use finally, finally, this coming Friday
02:23:53
◼
►
at the slightly unfortunate time of 5 a.m. Pacific,
02:23:57
◼
►
but the delightful time of 8 a.m. one true time zone,
02:24:02
◼
►
that is when we will be doing pre-orders.
02:24:04
◼
►
Now, of course, I'm gonna regret this
02:24:05
◼
►
when I don't get my green because everyone else
02:24:07
◼
►
is going to be awake at that point doing their pre-orders,
02:24:09
◼
►
but sitting here now, I am overjoyed
02:24:13
◼
►
that finally, at a reasonable time for the East Coast,
02:24:18
◼
►
we can do our pre-orders.
02:24:19
◼
►
I am so very excited.
02:24:22
◼
►
Thank you, Apple.
02:24:23
◼
►
This is great news.
02:24:24
◼
►
Finally, on the presentation,
02:24:28
◼
►
Jirja came up for the retail update.
02:24:31
◼
►
We already talked about the Apple Watch Studios,
02:24:33
◼
►
as they call it.
02:24:34
◼
►
They talked a bit about Apple trade-in,
02:24:36
◼
►
so they said that the 11 Pro could be as cheap as $600
02:24:39
◼
►
with an iPhone X trade-in.
02:24:41
◼
►
I put a pretty bad gouge in my screen
02:24:44
◼
►
when I was at the beach by accident,
02:24:46
◼
►
and so I probably would have kept this phone anyway,
02:24:48
◼
►
just because I'd like to have a relatively modern backup,
02:24:52
◼
►
but as soon as I said to them,
02:24:53
◼
►
"Oh yeah, there's a kind of big gouge in the screen
02:24:55
◼
►
"during the trade-in mock-up or rough draft or whatever,"
02:25:00
◼
►
they were basically like, "Oh yeah, that's worth nothing.
02:25:03
◼
►
- Like in the movie where you go into the big biker bar
02:25:06
◼
►
where you aren't one of the people who goes there,
02:25:08
◼
►
and the record scratches and everyone turns
02:25:09
◼
►
and looks at you, that's like,
02:25:10
◼
►
"Oh yeah, my phone is great,
02:25:12
◼
►
"but yeah, the screen is damaged."
02:25:14
◼
►
Nope, that's it.
02:25:16
◼
►
It's all over, all over.
02:25:17
◼
►
And then, so these will ship on the 20th of December,
02:25:22
◼
►
which is the same time as the watches,
02:25:24
◼
►
that is next Friday as we record.
02:25:28
◼
►
They also made mention that they're doing monthly payments
02:25:30
◼
►
for the new phones,
02:25:32
◼
►
which does not appear to be the iPhone upgrade program,
02:25:35
◼
►
mind you, this is just a straight-up monthly payment.
02:25:38
◼
►
And they also made mention in the retail section
02:25:40
◼
►
that the Apple Fifth Avenue Cube reopens on that same day.
02:25:43
◼
►
We already talked about the iOS release schedule.
02:25:46
◼
►
One other thing I wanted to quickly mention
02:25:47
◼
►
is that I was looking at the iPhone X Pro website
02:25:52
◼
►
on my iPad. - 11 Pro?
02:25:54
◼
►
- Sorry, God, I am a disaster.
02:25:56
◼
►
- This is a rough naming transition here.
02:25:57
◼
►
- It really is. - It's pronounced X Pro.
02:25:59
◼
►
- The iPhone X Pro.
02:26:00
◼
►
I was looking at the 11 Pro website on my iPad Pro,
02:26:05
◼
►
and they had a little link for a button or whatever
02:26:08
◼
►
for Look At It In AR.
02:26:09
◼
►
I thought, "Yeah, I'll give it,
02:26:11
◼
►
"I don't know what I'm gonna discover by this,
02:26:12
◼
►
"but yeah, let me look at it in AR."
02:26:14
◼
►
And so I was sitting on my living room floor,
02:26:16
◼
►
and I waved my iPad around,
02:26:18
◼
►
and thankfully Erin wasn't paying attention
02:26:19
◼
►
'cause she would've looked at me like a crazy person.
02:26:21
◼
►
But eventually, a iPhone 11 Pro showed up
02:26:24
◼
►
on my living room floor.
02:26:26
◼
►
And I know this is old news to everyone else,
02:26:28
◼
►
but that thing looked incredibly real.
02:26:30
◼
►
And just for grins, I held up my iPhone X next to it,
02:26:35
◼
►
and they were basically identically sized,
02:26:37
◼
►
which is exactly what it should be.
02:26:38
◼
►
It was extremely, extremely cool.
02:26:41
◼
►
I was very impressed.
02:26:42
◼
►
- Yeah, it's like the demos when we were at WWDC
02:26:45
◼
►
and saw the Mac Pro demos and everything.
02:26:47
◼
►
The thing they added that finally got it over the line
02:26:50
◼
►
of looking close to real is the lighting.
02:26:54
◼
►
I don't know which particular thing.
02:26:56
◼
►
Some form of mostly faked, quote, unquote,
02:27:00
◼
►
faked global illumination
02:27:01
◼
►
'cause they can't do the real thing.
02:27:03
◼
►
But having some kind of global illumination
02:27:06
◼
►
where it reflects the environment back onto the device
02:27:08
◼
►
and there's an ambient diffuse light,
02:27:10
◼
►
it places the element in its environment
02:27:14
◼
►
much more convincingly than the old ones
02:27:16
◼
►
which just look like you're drawing a 3D rendered thing
02:27:19
◼
►
that has no awareness that it's on a green carpet
02:27:21
◼
►
or something.
02:27:22
◼
►
And that little bit plus a little bit of extra
02:27:24
◼
►
ambient fake game-derived bounce lighting,
02:27:27
◼
►
I figure with the branding they put on this,
02:27:28
◼
►
the reality composer or whatever.
02:27:31
◼
►
They have frameworks for this.
02:27:32
◼
►
It's established game tech,
02:27:35
◼
►
but using it in AR really gives a big boost to AR
02:27:38
◼
►
to make it more convincing and more sort of like,
02:27:41
◼
►
it's a thing that regular people will notice.
02:27:42
◼
►
It's like, oh, it's cool.
02:27:43
◼
►
It's like there's a phone there.
02:27:45
◼
►
But it's a big step up.
02:27:46
◼
►
And I think that's what you're seeing.
02:27:47
◼
►
It's like, I didn't realize AR was this good.
02:27:49
◼
►
It's the magic of slightly better lighting.
02:27:52
◼
►
- Thanks for our sponsors this week,
02:27:53
◼
►
Mack Weldon, Squarespace and Fracture,
02:27:55
◼
►
and we will see you next week.
02:27:58
◼
►
(upbeat music)
02:28:01
◼
►
♪ Now the show is over ♪
02:28:03
◼
►
♪ They didn't even mean to begin ♪
02:28:06
◼
►
♪ 'Cause it was accidental ♪
02:28:07
◼
►
♪ Accidental ♪
02:28:08
◼
►
♪ Oh, it was accidental ♪
02:28:10
◼
►
♪ Accidental ♪
02:28:11
◼
►
♪ John didn't do any research ♪
02:28:13
◼
►
♪ Marco and Casey wouldn't let him ♪
02:28:16
◼
►
♪ 'Cause it was accidental ♪
02:28:18
◼
►
♪ Accidental ♪
02:28:19
◼
►
♪ It was accidental ♪
02:28:20
◼
►
♪ Accidental ♪
02:28:22
◼
►
♪ And you can find the show notes at ATP.fm ♪
02:28:27
◼
►
♪ And if you're into Twitter ♪
02:28:30
◼
►
♪ You can follow them at C-A-S-E-Y-L-I-S-S ♪
02:28:36
◼
►
♪ So that's Casey List M-A-R-C-O ♪
02:28:40
◼
►
♪ Auntie Marco Armin ♪
02:28:43
◼
►
♪ S-I-R-A-C ♪
02:28:45
◼
►
♪ U-S-A-C-R-A-C-U-S-A ♪
02:28:48
◼
►
♪ It's accidental ♪
02:28:49
◼
►
♪ Accidental ♪
02:28:51
◼
►
♪ They didn't mean to ♪
02:28:53
◼
►
♪ Accidental ♪
02:28:55
◼
►
♪ Accidental ♪
02:28:56
◼
►
♪ Tech podcast ♪
02:29:00
◼
►
- Do we wanna have an after show?
02:29:03
◼
►
'Cause this ran damn long.
02:29:04
◼
►
- Oh my God, this was so long.
02:29:06
◼
►
- Well, a lot of stuff to talk about.
02:29:09
◼
►
- I feel like we haven't had a real long one
02:29:10
◼
►
in a real long time though, so that may give us a pass.
02:29:12
◼
►
- That makes it okay.
02:29:13
◼
►
- We can trim it a little bit.
02:29:15
◼
►
You can tighten it, and plus we had the St. Jude thing.
02:29:18
◼
►
It all went over.
02:29:19
◼
►
By the way, good job everyone on St. Jude.
02:29:21
◼
►
We crossed 60K.
02:29:22
◼
►
- Nice. - What are we up to now?
02:29:23
◼
►
We are up to 61, 231.
02:29:26
◼
►
Good job. - Well done live people.
02:29:28
◼
►
- That's awesome. - We'll assume
02:29:29
◼
►
it was all you and not other people.
02:29:31
◼
►
- Yeah, fair point, fair point.
02:29:33
◼
►
But still, well done live people.
02:29:35
◼
►
You make us proud.
02:29:36
◼
►
- Yep, and non-live people, let's kick their butts.
02:29:41
◼
►
Kick the live people's butts.
02:29:42
◼
►
Let's really blow this out.
02:29:43
◼
►
- 'Cause live people are great, but they are few.
02:29:46
◼
►
- Yeah, there's a heck of a lot more non-live people
02:29:49
◼
►
than there are live people.
02:29:50
◼
►
- This was in my record of show notes
02:29:53
◼
►
for the episode I just recorded,
02:29:55
◼
►
and I forgot to mention it, so I'll mention it here.
02:29:57
◼
►
Actually, you touched on it at the beginning, right?
02:29:59
◼
►
So we have our own URL, stjude.org/atp.
02:30:02
◼
►
Everyone has their own URL on Relay.
02:30:04
◼
►
It's like stjude.org/name of the show
02:30:06
◼
►
or abbreviation for the show, right?
02:30:09
◼
►
And those are all the URLs we're giving.
02:30:11
◼
►
But I haven't heard anyone discuss,
02:30:12
◼
►
and I started thinking, does this mean someone is tracking
02:30:16
◼
►
how much money comes from each show?
02:30:19
◼
►
Is this a competition?
02:30:21
◼
►
What do you win if you send the most money to the thing?
02:30:26
◼
►
What is it even?
02:30:28
◼
►
It hasn't been gamified, but yet we look at the URLs
02:30:31
◼
►
and we know there must be tracking for it.
02:30:33
◼
►
So I feel like there's this competitive element
02:30:35
◼
►
that is unspoken, but I'm speaking it now, saying,
02:30:38
◼
►
if someone could be tracking this,
02:30:41
◼
►
someone should be tracking this,
02:30:42
◼
►
and that means it's a game that we can win.
02:30:45
◼
►
- And here's the thing, listeners, let me tell you.
02:30:48
◼
►
For them, to make up the difference right now,
02:30:50
◼
►
to push them over the goal right now,
02:30:53
◼
►
I told you earlier, listeners,
02:30:56
◼
►
that I want you to really consider giving at least $100.
02:30:59
◼
►
Do you know how many of you need to give $100
02:31:02
◼
►
to push them over the limit?
02:31:03
◼
►
0.1% of you.
02:31:06
◼
►
That's all it will take.
02:31:09
◼
►
So as long as more than 0.1% of all of you
02:31:14
◼
►
give them at least $100, they're gonna hit their goal.
02:31:17
◼
►
They're gonna blow past their goal.
02:31:18
◼
►
So that should be a minimum bar.
02:31:21
◼
►
That's the least we can do.
02:31:22
◼
►
We can do even better than that.