ATP

00:00:00 ◼   ► - Do you think this is the biggest show of the year

00:00:01 ◼   ► or do you think the WWDC one is the biggest show of the year?

00:00:04 ◼   ► - I think WWDC.

00:00:06 ◼   ► I wouldn't say it's by a large margin,

00:00:07 ◼   ► but I think it's a dub dub episode.

00:00:09 ◼   ► Which, P.S., I've noticed myself just in the last

00:00:13 ◼   ► six to 12 months embracing dub dub,

00:00:15 ◼   ► which I always used to hate so much,

00:00:17 ◼   ► like the phrasing, D-U-B-D-U-B.

00:00:21 ◼   ► I always used to hate it so much,

00:00:23 ◼   ► but yeah, I've been broken.

00:00:25 ◼   ► - Yeah, they totally wore me down.

00:00:26 ◼   ► I too, I'm not usually a trendy word shortener,

00:00:30 ◼   ► but that one, it's just so clumsy to say WWDC

00:00:35 ◼   ► that that one just wore me down.

00:00:38 ◼   ► - Although, curiously, dub dub dub,

00:00:40 ◼   ► as in dub dub dub dub dot caselist dot com,

00:00:44 ◼   ► I can't do it, it drives me insane.

00:00:45 ◼   ► Like, I'm like hunching up as I'm saying it

00:00:48 ◼   ► because it just drives me so crazy.

00:00:50 ◼   ► - No, that is too far.

00:00:51 ◼   ► That one I was willing to just wait

00:00:53 ◼   ► until we drop that prefix for most domain names.

00:00:56 ◼   ► We're going to talk about the September 2016 Apple event.

00:01:01 ◼   ► We are going to try to do this in chronological order.

00:01:05 ◼   ► We will probably miss a little bit, but here we go.

00:01:08 ◼   ► We started out with Tim Cook and James Corden doing carpool karaoke, which as soon as I

00:01:15 ◼   ► saw this I thought, "Oh God.

00:01:18 ◼   ► Oh no.

00:01:19 ◼   ► This is not going to be good."

00:01:21 ◼   ► Pleasantly surprised.

00:01:22 ◼   ► I thought it was great.

00:01:23 ◼   ► I thought Tim did a great job.

00:01:24 ◼   ► a little awkward, but I'd have been ten times more awkward if I were there.

00:01:27 ◼   ► Could sing enough. I mean, he sang more than Britney Spears did, so that's a thing.

00:01:32 ◼   ► I thought it was really well done and a really good intro.

00:01:34 ◼   ► I thought it was the best interaction Tim has ever shown with a celebrity as part of an event.

00:01:38 ◼   ► Well, that's not a very high bar, but yes, I agree.

00:01:43 ◼   ► Why were you afraid? Why did you think this was going to be cringe-worthy?

00:01:48 ◼   ► Just because, like Tim and Bono, for example. It's just not usually good.

00:01:53 ◼   ► But it was great.

00:01:55 ◼   ► But that's not the same context.

00:01:57 ◼   ► That's the context of him on stage having to stand out next to his tame racing driver,

00:02:05 ◼   ► tame celebrity.

00:02:06 ◼   ► Look what I have brought you.

00:02:07 ◼   ► It is a Bono.

00:02:08 ◼   ► And I have brought you him.

00:02:10 ◼   ► And now I stand next to him.

00:02:12 ◼   ► The context is weird where you have to just be like, is this great, guys?

00:02:15 ◼   ► Huh?

00:02:16 ◼   ► Look, celebrity.

00:02:17 ◼   ► Whereas we've all seen the carpool karaoke, I'm assuming.

00:02:21 ◼   ► And that is a much more relaxed environment.

00:02:23 ◼   ► - Yep, Marco, Jesus Christ.

00:02:25 ◼   ► - You don't have to be proud of you, Marco.

00:02:27 ◼   ► - Never seen car, never, not once.

00:02:29 ◼   ► - I mean, technically, I guess now I have seen it once.

00:02:31 ◼   ► - Right, but before that, when this came on,

00:02:33 ◼   ► when you saw the back of the SUV,

00:02:35 ◼   ► you didn't immediately know what it was,

00:02:36 ◼   ► but you saw that guy sitting behind the wheel, nothing?

00:02:38 ◼   ► - I asked Tiff who the guy was,

00:02:40 ◼   ► and then when the second guy got in the car,

00:02:42 ◼   ► I had to ask who he was too.

00:02:43 ◼   ► - I feel like we need to have

00:02:44 ◼   ► some kind of pop culture intervention.

00:02:45 ◼   ► - Yeah, I mean, I am not one to really be throwing stones

00:02:49 ◼   ► in the glass house in which I live,

00:02:51 ◼   ► but holy God, Marco, you need to get a grip.

00:02:53 ◼   ► I don't mean you have to have seen it.

00:02:54 ◼   ► I don't even know what that guy's name is.

00:02:56 ◼   ► Just to know that this is a thing.

00:02:57 ◼   ► And like, oh, I recognize it.

00:02:58 ◼   ► It's that thing that I never watch, but not even that.

00:03:00 ◼   ► Anyway, that environment is much more relaxed.

00:03:04 ◼   ► And I knew he would do fine.

00:03:06 ◼   ► I should rewatch it 'cause some people

00:03:07 ◼   ► were trying to find issue with him.

00:03:09 ◼   ► But I was surprised that he would agree to it

00:03:11 ◼   ► because the people who usually are on that

00:03:12 ◼   ► are people who want to sort of unabashedly sing in a car,

00:03:17 ◼   ► but like in front of everybody.

00:03:20 ◼   ► It's like, you know, dance like nobody's watching

00:03:22 ◼   ► Carpool Karaoke is sing like you're in your own car and no one can see you but everybody

00:03:26 ◼   ► can see you because you're on the internet. I'm assuming Tim Cook must be a fan of that

00:03:30 ◼   ► and said, "You know what? I'd like to do that." Because if someone who didn't want to sing

00:03:34 ◼   ► in front of the world was forced to do it, they would look way worse. I mean, I know

00:03:39 ◼   ► I would never want to do this and I can't imagine faking it to the degree that he did.

00:03:43 ◼   ► So I think he really wanted to be on this thing because he likes to sing and he got

00:03:46 ◼   ► to sing.

00:03:47 ◼   ► All right, so I thought the intro was great. I also really liked when was it that they did the

00:03:52 ◼   ► Bill Hader introduction when he was like doing he was directing the big

00:03:57 ◼   ► the big show intro. Do you know what I'm thinking of? Was that dub dub?

00:04:01 ◼   ► Yeah, yeah, but this was better because this this had this was sort of of the moment in a

00:04:05 ◼   ► way that didn't look like they were trying to cash in because I think it was just at the right

00:04:09 ◼   ► point for carpool karaoke where it's not at the peak but it's not at the beginning it's like

00:04:12 ◼   ► like, but it's not old hat.

00:04:14 ◼   ► And I really, he looked like he had genuine enthusiasm

00:04:17 ◼   ► for being on this thing that he had seen other people on.

00:04:20 ◼   ► And it was like, relaxed.

00:04:21 ◼   ► And I know what you're talking about.

00:04:21 ◼   ► The Bill Hader thing was funny,

00:04:22 ◼   ► but that was like more higher budget, more complicated.

00:04:27 ◼   ► Like this, I feel like it was just simple.

00:04:30 ◼   ► It's like person in a car.

00:04:33 ◼   ► It's funny to see Tim Cook in that context.

00:04:35 ◼   ► It was short.

00:04:36 ◼   ► I really liked it.

00:04:36 ◼   ► One of the best intros to an Apple event ever.

00:04:38 ◼   ► Although it's kind of a shame that it was totally unrelated

00:04:41 ◼   ► to anything that was presented really, but that's fine.

00:04:44 ◼   ► - The joke that James Corden made about how he had heard

00:04:47 ◼   ► that the new iPhone, or perhaps it was the new version

00:04:49 ◼   ► of iOS, was the most secure ever, and Tim, do you know

00:04:52 ◼   ► where I read that?

00:04:54 ◼   ► On a leak posted to the internet?

00:04:56 ◼   ► - That was my least favorite part because--

00:04:58 ◼   ► - Oh, I thought it was funny.

00:04:58 ◼   ► - It shows that the host doesn't understand the nuance

00:05:02 ◼   ► of what he's talking about, because is this gonna be

00:05:05 ◼   ► the most secure iPhone?

00:05:05 ◼   ► We know what he means when he says that.

00:05:07 ◼   ► I'm assuming that's a plant from Apple or something like

00:05:09 ◼   ► that to say, hey, ask us about the security,

00:05:11 ◼   ► because it's gonna be, I'm assuming, more secure

00:05:13 ◼   ► than the past ones learning from everything they've learned

00:05:16 ◼   ► from all the previous iPhones and all the different FBI

00:05:18 ◼   ► court orders and everything, right?

00:05:20 ◼   ► But that has nothing to do with whether rumors

00:05:23 ◼   ► of how the phone is being designed leak onto the internet.

00:05:25 ◼   ► That has nothing to do with the security of the phone.

00:05:27 ◼   ► They're totally unrelated except for the fact

00:05:29 ◼   ► that the word security can be applied to both of them.

00:05:32 ◼   ► - Why you gotta be such a buzzkill?

00:05:33 ◼   ► - I'm just saying, like it's a typical sort of,

00:05:35 ◼   ► you wanna make a tech joke, but you're not a tech person,

00:05:38 ◼   ► So you think you really nailed it?

00:05:40 ◼   ► Ha ha, isn't that funny?

00:05:41 ◼   ► And I feel like Tim Cook was like,

00:05:43 ◼   ► do you see the irony in that?

00:05:44 ◼   ► Tim Cook should have been like, yes,

00:05:45 ◼   ► I see the irony in that.

00:05:47 ◼   ► Actually, I don't because it doesn't make any sense,

00:05:48 ◼   ► but I will humor you because I know

00:05:49 ◼   ► if I have to explain it to you, that won't work.

00:05:51 ◼   ► But I'm explaining it to you because Tim Cook wouldn't.

00:05:53 ◼   ► That joke didn't make any sense

00:05:55 ◼   ► and therefore was less funny than it should have been.

00:05:57 ◼   ► - Ah, you need to turn your brain off

00:05:58 ◼   ► and turn on the emotion chip from time to time.

00:06:00 ◼   ► I thought it was funny.

00:06:01 ◼   ► - Nothing to do with emotion chip.

00:06:02 ◼   ► Good humor makes sense.

00:06:03 ◼   ► The best humor makes sense and it's funny.

00:06:05 ◼   ► That's why it's funny, because it makes sense.

00:06:07 ◼   ► I love this show.

00:06:08 ◼   ► I do too, but I'm going to kill one or both of you by the end of it.

00:06:12 ◼   ► Anything else about Tim and James?

00:06:14 ◼   ► They had a big opening thing about Apple Music too.

00:06:16 ◼   ► Oh yeah, yeah, I guess you're right.

00:06:18 ◼   ► It was just like, "Hey, Apple Music exists.

00:06:20 ◼   ► It's good.

00:06:21 ◼   ► You guys should try it.

00:06:22 ◼   ► Here's your semiannual reminder to please subscribe to Apple Music.

00:06:26 ◼   ► Here's how awesome it is."

00:06:27 ◼   ► Yeah, 17 million subscribers or something.

00:06:30 ◼   ► I'm watching the thing run in the background now.

00:06:32 ◼   ► I'm assuming we'll comment on it almost in real time.

00:06:35 ◼   ► But they're pushing it, like, this is what they usually do at the beginning of the thing.

00:06:40 ◼   ► They have some feel-good stuff, some funny stuff, and some "hey, let me remind you about

00:06:44 ◼   ► whatever it is that I'm pushing that we think we've done recently that's good or doing well

00:06:48 ◼   ► or whatever."

00:06:49 ◼   ► So Apple Music is getting the push here.

00:06:50 ◼   ► How do you guys feel about Apple Music right now?

00:06:54 ◼   ► I haven't used it since the demo period ran out.

00:06:58 ◼   ► At that time, I thought it was okay, but I'm a pretty loyal Spotify user, and the only

00:07:05 ◼   ► thing that Apple Music brought to me as a Spotify user that I didn't already have was

00:07:10 ◼   ► being able to play things via Siri, which I did really, really like.

00:07:15 ◼   ► Other than that, I haven't really looked back since, to be honest with you.

00:07:18 ◼   ► - Yeah, I mean, I've been a subscriber the whole time.

00:07:22 ◼   ► In fact, we even have the family plan, but it's kind of like when I get a Netflix disc

00:07:27 ◼   ► back in the day, back when that was a thing,

00:07:29 ◼   ► and you'd let the disc sit there for like three months

00:07:32 ◼   ► and start realizing how much you effectively paid

00:07:34 ◼   ► for that disc.

00:07:35 ◼   ► That's kinda how I am about Apple Music.

00:07:37 ◼   ► We have the membership,

00:07:38 ◼   ► and I do occasionally place something on it,

00:07:40 ◼   ► but if I actually work out how much I've paid

00:07:43 ◼   ► for each one of those tracks that I've played off of it,

00:07:46 ◼   ► I probably shouldn't be using it.

00:07:48 ◼   ► I think I've determined that I'm just not

00:07:50 ◼   ► really a stream music customer,

00:07:52 ◼   ► because most of what I listen to is either podcasts or fish,

00:07:55 ◼   ► neither of which are on there. I think I kind of split the difference between you guys. I

00:07:59 ◼   ► subscribed during the trial period. I thought I would have no interest in it whatsoever. I was

00:08:05 ◼   ► surprised that I actually discovered new music with it. Not that their "For You" and "Suggestions"

00:08:09 ◼   ► things are all that great, but that was the point where I'm trying a free trial. I'm gonna, you know,

00:08:14 ◼   ► put some time into going through it, and I did find some music that I like. What I did when I found

00:08:18 ◼   ► that music is that I bought it because I didn't know I was going to continue the Apple Music trial,

00:08:23 ◼   ► so I just purchased all the songs that I found that I liked, which is nice, and then I let the thing lapse because I'm like

00:08:28 ◼   ► Yeah, doesn't I don't use it kind of like Marco

00:08:31 ◼   ► I don't

00:08:31 ◼   ► I'm not a streaming music kind of person and it was fairly expensive or something that I was just gonna let run in the background

00:08:36 ◼   ► So I didn't

00:08:37 ◼   ► Now I find myself kind of missing

00:08:39 ◼   ► the fact that I don't have access to all the music that Apple music makes available and sometimes I'm like

00:08:43 ◼   ► You know what? I like to hear some new music and I can't because I don't have Apple music

00:08:47 ◼   ► But anyway, I'm probably just not a stream music subscriber my experience out in the world with people who are

00:08:53 ◼   ► are streaming music subscribers is I still see Spotify having a pretty good hold on things.

00:08:59 ◼   ► So I don't think Apple Music has bumped them out, but Apple Music seems like the kind of Apple Maps

00:09:04 ◼   ► where even if it's not better than Google Maps, just by being the default and being constantly

00:09:08 ◼   ► promoted in this way, I think they're going to start to erode some of the competitors just

00:09:13 ◼   ► for the sheer force of constant promotion and defaultedness and Siri integration from Apple,

00:09:21 ◼   ► essentially. Next thing I believe was iWork, which they said they were doing some updates,

00:09:27 ◼   ► but most importantly and interestingly, selfishly anyway, was real-time collaborative editing,

00:09:32 ◼   ► which I believe they said was going to be both native and web-based. Is that true?

00:09:37 ◼   ► Actually, that came after Nintendo, but a lot of it's a lot. Yes, they did say there was a web.

00:09:42 ◼   ► They said you can do this on your Mac, on your iOS devices, and even on the web. They didn't show

00:09:47 ◼   ► any of those things, but yeah. Is the web the same thing they launched two years ago, or is it like

00:09:51 ◼   ► like a new version based on whatever's underpinning this stuff?

00:09:53 ◼   ► I don't know. Like, it's hard to, like, what they were demoing in some ways is a total

00:09:58 ◼   ► Apple move where it's like, Google, that, you know, Google the most well-known thing

00:10:03 ◼   ► where a bunch of people can edit a document at the same time. That's just a bunch of colored

00:10:07 ◼   ► cursors in text. But we're going to do a presentation with graphics, and look how beautiful the

00:10:12 ◼   ► presentation, you know, it's more complicated, it's more visually complicated to have multiple

00:10:15 ◼   ► people doing graphics at the same time without having them, like, flash and clip over each

00:10:19 ◼   ► each other, everything's beautifully composited

00:10:21 ◼   ► and multiple people are collaborating

00:10:22 ◼   ► on this graphic document or whatever.

00:10:24 ◼   ► So that is more impressive than just a bunch of cursors

00:10:27 ◼   ► moving around a text field.

00:10:30 ◼   ► But almost everything about iWork has always been,

00:10:34 ◼   ► has looked nicer visually, whether it's on the Mac

00:10:36 ◼   ► or even on the web, it looks really nice.

00:10:38 ◼   ► But in the end, what people care about is,

00:10:41 ◼   ► does it always work?

00:10:42 ◼   ► Is the performance good?

00:10:44 ◼   ► Like simple and reliable is better than super fancy

00:10:49 ◼   ► and not so reliable.

00:10:50 ◼   ► And thus far, all of Apple's sort of collaborative editing,

00:10:54 ◼   ► I work on the web on all platforms all at the same time,

00:10:57 ◼   ► document syncing crap has been nice to look at,

00:11:01 ◼   ► but ranging from clunky to downright broken,

00:11:04 ◼   ► downright broken being me fruitlessly trying

00:11:08 ◼   ► to get my daughter to edit the same document

00:11:10 ◼   ► using entirely Apple native apps

00:11:11 ◼   ► on all the Apple's latest operating system

00:11:13 ◼   ► and getting repeatedly locked out from inability

00:11:15 ◼   ► to even save on any platform.

00:11:17 ◼   ► That's the worst case.

00:11:19 ◼   ► I don't know what to say about this

00:11:20 ◼   ► 'cause I haven't tried it yet,

00:11:21 ◼   ► but I can tell you that my confidence is not high

00:11:23 ◼   ► that this is gonna take the world by storm.

00:11:25 ◼   ► - Yeah, I mean, that's a pretty good summary.

00:11:27 ◼   ► Like, it remains to be seen, basically.

00:11:30 ◼   ► Nobody has really had time to use this yet.

00:11:32 ◼   ► The credibility level here is low,

00:11:34 ◼   ► the expectations are low because of the mediocre

00:11:36 ◼   ► and poor past performances in this department.

00:11:39 ◼   ► So we'll see what happens.

00:11:40 ◼   ► - Yeah, so maybe we got the order wrong,

00:11:43 ◼   ► as Jon alluded to, but hell has frozen over-ish,

00:11:49 ◼   ► and Nintendo and Apple are sitting in a tree, K-I-S-S-I-N-G.

00:11:54 ◼   ► Pretty much the entire internet had the same reaction I did,

00:11:56 ◼   ► which was, "Holy crap, is John Syracuse still breathing?"

00:12:00 ◼   ► - I did have it on in the background,

00:12:02 ◼   ► but I don't see how this is such a big deal for most people

00:12:05 ◼   ► because like Pokemon Go,

00:12:07 ◼   ► I know it wasn't Nintendo developing it,

00:12:09 ◼   ► it was Niantic or whatever, but it's Nintendo's property.

00:12:12 ◼   ► And like that was the beachhead, you know?

00:12:16 ◼   ► It's an incredibly popular game based on Nintendo IP on your phone.

00:12:22 ◼   ► It's not the same as Mario coming to your phone, but the big event was, "Hey, Nintendo

00:12:29 ◼   ► has finally..."

00:12:30 ◼   ► I mean, we knew this from months and months and months ago, where they announced, "We're

00:12:32 ◼   ► going to make games for mobile phones."

00:12:35 ◼   ► And the announcement was not, "We're going to stop making games for our own platforms.

00:12:38 ◼   ► In fact, we're going to continue making platforms.

00:12:40 ◼   ► We're going to make a new platform.

00:12:42 ◼   ► We won't tell you anything about it, but it's a code name NX and blah, blah, blah."

00:12:46 ◼   ► Like they're still doing that, but they're also doing stuff for phones.

00:12:50 ◼   ► And we knew that for a long time.

00:12:52 ◼   ► And Pokemon Go shows they're doing stuff for phones and they're successful at it.

00:12:56 ◼   ► And this is just a continuation of that strategy.

00:12:57 ◼   ► Now I think the impressive thing is that Nintendo saw fit to, or I don't know, I don't know

00:13:03 ◼   ► who's pulling it, who's pushing here.

00:13:04 ◼   ► Is Nintendo coming to Apple and saying we'd like to do this and let's work out a deal?

00:13:08 ◼   ► Because it's good publicity for Nintendo to be in this presentation, right?

00:13:12 ◼   ► And it's good for Apple to say which phone platform is Mario on first, and I assume exclusively

00:13:18 ◼   ► for some period of time anyway, our platform.

00:13:20 ◼   ► So I would imagine that it was Apple coming to Nintendo, but Nintendo was probably receptive

00:13:24 ◼   ► to the idea that we're already entering this phone thing.

00:13:27 ◼   ► Pokemon Go is a big hit that we sort of outsource to have some other developer do.

00:13:31 ◼   ► If we're going to bring our crown jewels, we want to have the best possible experience,

00:13:37 ◼   ► come with the highest end phone vendor, the most successful phone vendor, the one with

00:13:41 ◼   ► the best reputation.

00:13:42 ◼   ► And honestly, there's a better fit between Apple and Nintendo in terms of their philosophy

00:13:50 ◼   ► and sort of like kid-friendliness and how Apple patrols the App Store and tries to keep

00:13:56 ◼   ► it, you know, nice.

00:13:58 ◼   ► Like that's, it reminds me a lot of the Nintendo seal of quality, right?

00:14:00 ◼   ► So I think there's a good meeting of the minds between these two companies here.

00:14:03 ◼   ► But then to have Miyamoto come out as if it's like an E3 presentation, Nintendo doesn't

00:14:07 ◼   ► even do E3 presentations anymore because they always do this Nintendo Direct stuff, to come

00:14:10 ◼   ► out on stage himself. That's a pretty big deal. Now, I feel bad because he didn't do

00:14:16 ◼   ► particularly well. He always insists on saying something in English before playing in the

00:14:19 ◼   ► translator. This is not a new thing. He does this very frequently. But he seemed nervous

00:14:23 ◼   ► or badly rehearsed or both, and he kind of stumbled through his presentation. But in

00:14:29 ◼   ► the end, I don't think it's that big a deal. It's not a shock. We're not shocked that this

00:14:33 ◼   ► happened. It's just a straight line from everything that has come before. The games that they

00:14:39 ◼   ► showed are not particularly revolutionary. It's a runner game with Mario and some other

00:14:44 ◼   ► things that are already known to be well suited. If anything, Pokemon Go was a more interesting

00:14:52 ◼   ► and daring game than the stuff they showed today because, I mean, what was that game

00:14:59 ◼   ► before Pokemon Go from the company that made it? That was the same idea and then brought

00:15:05 ◼   ► to an important property, but it is more of a risk to say we're going to take this very

00:15:08 ◼   ► important property, Pokemon, and try it on a gameplay style that is very phone dependent,

00:15:14 ◼   ► that was not wildly successful, Ingress is what I called it, was not wildly successful

00:15:20 ◼   ► on this previous game, but maybe the combination will be good, and it was, and these Mario

00:15:24 ◼   ► games are even more conservative than that.

00:15:26 ◼   ► You know, tried and true gameplay styles with the crown jewels, intellectual property from

00:15:31 ◼   ► Nintendo. I'm sure they'll do well. I'm not sure they'll do as well as Pokemon Go because

00:15:37 ◼   ► that was kind of like a craze and as we talked about before, a great time for it because

00:15:43 ◼   ► it's the summer and people are outdoors and it became a big news story or whatever. But

00:15:48 ◼   ► otherwise I'm happy to see Nintendo continuing to plot along in its strategy. I'm happy to

00:15:53 ◼   ► see perhaps, I'm assuming they're developing things in-house, perhaps they could get more

00:15:57 ◼   ► of the money from this that will help them fund the whole rest of their company and make

00:16:02 ◼   ► sure the NX isn't a piece of crap, even if it uses cartridges.

00:16:07 ◼   ► That's it?

00:16:08 ◼   ► I'm shocked.

00:16:09 ◼   ► I mean, what do you guys think about it?

00:16:11 ◼   ► Are you looking forward to buying this game or do you just not care?

00:16:14 ◼   ► I mean, I'll probably buy it.

00:16:17 ◼   ► They had made some sort of reference to, I forget how they phrased it, but "you'll have

00:16:21 ◼   ► to pay for it, and then they kind of implied that there wouldn't really be any IAP in-app

00:16:28 ◼   ► purchases.

00:16:29 ◼   ► I forget exactly what was said, but then I thought Underscore had noticed that actually

00:16:33 ◼   ► there will be IAP.

00:16:35 ◼   ► I imagine there has to be.

00:16:36 ◼   ► And by the way, last time we talked about Pokémon GO, I said that my family was playing

00:16:40 ◼   ► it but I wasn't, and so far they were all playing it for free.

00:16:42 ◼   ► That has passed.

00:16:43 ◼   ► My wife has spent God knows how much money on this game.

00:16:46 ◼   ► Whatever monetization strategy they have or whatever scarce resource is required, either

00:16:50 ◼   ► her play style or the game itself leads to you eventually running out of some resource

00:16:54 ◼   ► that you want and you don't want to wait or get it by grinding, so she just buys it.

00:16:58 ◼   ► I think she spent like 40 bucks on this game, probably more.

00:17:01 ◼   ► I try not to even look anymore.

00:17:02 ◼   ► So I mean in all fairness, like if you had three people in your house playing a single

00:17:08 ◼   ► Nintendo game, how much would you spend if it was any other Nintendo product?

00:17:13 ◼   ► If you spent 60 bucks, then play it for like hundreds of hours like a Zelda game.

00:17:18 ◼   ► Like that's the old.

00:17:19 ◼   ► But then you'd also have like, you know, the in your hands you'd be burning through like this $50 controller and the $40 nunchuck and all

00:17:25 ◼   ► This other garbage you have to plug into it. I mean Nintendo doesn't sell much for less than 40 bucks

00:17:29 ◼   ► I know but but yeah

00:17:30 ◼   ► You buy you buy that's you buy that stuff already like the whole idea with the old console thing was you buy the console for?

00:17:35 ◼   ► 500 bucks with all the accessories then you buy a series of $60 games each one gives you

00:17:39 ◼   ► What you hope is $60 worth of enjoyment some games last longer some games are shorter

00:17:43 ◼   ► But it's like you pay 60 bucks and you get the whole thing

00:17:46 ◼   ► I play destiny which is like 60 bucks plus 20 or 30 bucks a year for the expansions plus the monthly fee for

00:17:54 ◼   ► PlayStation Network, but that that still works out money wise now Pokemon go the problem is it's basically limitless

00:18:00 ◼   ► Like you can't spend that there's a limit to how much you can spend on destiny per year minus the silver stuff

00:18:06 ◼   ► But even that I feel like even if you've got a limited money to spend there's not that much to buy in the game and

00:18:11 ◼   ► Everything you can buy in the game is cosmetic

00:18:12 ◼   ► So if you buy every single expansion and you pay for PSN and you buy your PlayStation,

00:18:17 ◼   ► there's a limit.

00:18:18 ◼   ► Whereas with Pokemon Go, you could spend your entire life savings buying Pokeballs and using

00:18:22 ◼   ► them.

00:18:23 ◼   ► It seems like it's an unlimited potential pit of money.

00:18:25 ◼   ► And so, I don't know.

00:18:27 ◼   ► Those games bother me a little bit more because in order to continue to have fun with the

00:18:32 ◼   ► game, you have to spend money.

00:18:34 ◼   ► And you don't get new content for that money.

00:18:36 ◼   ► You just get the ability to continue playing the content you have.

00:18:39 ◼   ► hoping the Mario games aren't like that, but that's a winning monetization strategy that

00:18:43 ◼   ► people seem comfortable with, which is if you want to grind, grind. If you don't want

00:18:46 ◼   ► to grind, pass money and we'll shortcut that for you. Pokemon Go doesn't seem abusive in

00:18:51 ◼   ► that way, and I'm assuming the Mario games won't be either, but I certainly prefer the

00:18:57 ◼   ► other proposition, even the proposition of destiny, which I think is striking a reasonable

00:19:00 ◼   ► balance of extracting money from me steadily over the course of years, but also giving

00:19:05 ◼   ► me hundreds and hundreds of hours of entertainment.

00:19:07 ◼   ► Yeah, so a couple other quick thoughts on Nintendo.

00:19:10 ◼   ► First of all, Super Mario Go already has an entry that you can search for and find in

00:19:17 ◼   ► the App Store.

00:19:18 ◼   ► I'm sorry, Super Mario Run, I just called it Super Mario Go.

00:19:21 ◼   ► It has an entry, a page if you will, on the App Store where you would typically see "Buy"

00:19:28 ◼   ► or "Get."

00:19:29 ◼   ► It says "Notify," which I've never seen for an app before, which I thought was kind of

00:19:33 ◼   ► neat.

00:19:34 ◼   ► This is the first.

00:19:35 ◼   ► So that's different and it would be super cool if developers could leverage that, like

00:19:41 ◼   ► not blessed developers but regular schmoes like us could use this to leverage the App

00:19:46 ◼   ► Store to kind of generate a little bit of buzz about forthcoming apps if you so chose.

00:19:51 ◼   ► But still, that's kind of neat and any thoughts on that before I get to my other thought?

00:19:57 ◼   ► So the iBook Store, I used this for when I was selling my iBooks, has a pre-order system

00:20:01 ◼   ► where you can put the book up and people can't buy it but they can pre-order, which is even

00:20:04 ◼   ► better. Instead of just notifying people when it's available, they can give you the money

00:20:06 ◼   ► right up front. And I made a lot on the pre-orders because people who were anxiously awaiting

00:20:10 ◼   ► the book, most of them pre-ordered. So I guess that type of thing should come to the iOS

00:20:15 ◼   ► store.

00:20:16 ◼   ► Yeah. And then the other interesting thing, which I think is worth briefly mentioning,

00:20:21 ◼   ► is that they specifically said on stage that there will be a sticker pack for iMessage

00:20:26 ◼   ► that is themed around Super Mario Run, which is what I think they've been pushing. It runs

00:20:34 ◼   ► relatively heavily since iOS 10 was announced at WWDC.

00:20:37 ◼   ► So I'm curious to see if anything comes of that,

00:20:39 ◼   ► but I thought that tie-in was kind of neat.

00:20:41 ◼   ► - Yeah, sticker patch of the new ringtones.

00:20:42 ◼   ► It's an opportunity for lots of tie-in

00:20:44 ◼   ► to the big companies and big promotions.

00:20:46 ◼   ► - I wonder if there will be more strict policing

00:20:49 ◼   ► of copyright infringement.

00:20:51 ◼   ► I know Apple in the past, specifically with Nintendo,

00:20:54 ◼   ► has actually been pretty good about tracking down

00:20:57 ◼   ► like at the very least NES emulators and Mario things.

00:21:00 ◼   ► They still snuck through.

00:21:01 ◼   ► But now that Nintendo itself is in the store, is Nintendo more motivated to have its team

00:21:07 ◼   ► of lawyers wandering the store and stomping on anything that uses Mario in the name, uses

00:21:11 ◼   ► its artwork, the million people trying to sell sticker packs that have pictures of Goombas

00:21:17 ◼   ► and mushrooms and all the other stuff?

00:21:22 ◼   ► You're one Google search away from trying to sell a 99.7-cent sticker pack full of someone

00:21:26 ◼   ► else's IP.

00:21:27 ◼   ► Now that Nintendo is actually trying to sell its own version of that stuff

00:21:30 ◼   ► I imagine it will be harder to sneak that stuff through if not

00:21:34 ◼   ► That's gonna be weird when you do a search for Nintendo sticker pack

00:21:38 ◼   ► You find a million sticker packs and buried somewhere in there because Apple search is awful as the real Nintendo one

00:21:43 ◼   ► That will be super weird. We'll see

00:21:45 ◼   ► In real time follow up from the chat room people are saying that I think they're talking about Mario run

00:21:50 ◼   ► Paid up front knowing that purchase. That's what I'm reading in the chat room. Who knows mystery

00:21:55 ◼   ► - That's not what it says on the iTunes store page.

00:21:57 ◼   ► - Well it says here, user RT98_ says,

00:22:00 ◼   ► basically that there's gonna be like a trial level

00:22:03 ◼   ► first for free, and then you pay one fixed

00:22:06 ◼   ► in-app purchase price to unlock the rest of the game.

00:22:08 ◼   ► - Right, so it's not like you have to keep buying

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00:23:50 ◼   ► So next thing in the presentation was the Apple Watch, and we can start with the name,

00:23:56 ◼   ► I suppose. It is now called the Apple Watch Series 2.

00:23:59 ◼   ► I think you mean Season 2.

00:24:01 ◼   ► Nice.

00:24:02 ◼   ► I see what you did there. I dig it, though. I really do like this name. I don't know what

00:24:09 ◼   ► alternatives were kicked around. I'm not sure what I would have recommended, but I really

00:24:13 ◼   ► like the idea of Series 2. I don't know why I prefer it over just Apple Watch 2, but I

00:24:21 ◼   ► think I do prefer it. Maybe because it's more about fashion than the iPhone arguably is,

00:24:27 ◼   ► but two thumbs up for the name in my opinion. What do you guys think about the name alone?

00:24:30 ◼   ► Oh, I think it's great. I mean, the Apple, the first Apple Watch, which now has no name,

00:24:36 ◼   ► because it's not the Series 1, that's different, which we'll get to. The first Apple Watch,

00:24:41 ◼   ► Apple Watch Series Zero, that had kind of an odd naming structure where you had the

00:24:47 ◼   ► Apple Watch Sport, which is the one that everybody actually bought, you had just the Apple Watch

00:24:51 ◼   ► with no modifiers, which is the steel one, which is like the middle one, and you had

00:24:55 ◼   ► the Apple Watch Edition, which nobody bought.

00:24:57 ◼   ► And so you have, it was this weird combo, and nobody really knew what to call the steel

00:25:03 ◼   ► one, and everyone would call the Sport one the Apple Watch, even though technically that

00:25:07 ◼   ► was the name of a different model.

00:25:09 ◼   ► So now they've kind of unified the naming.

00:25:11 ◼   ► Now it seems from their website that the entire series two

00:25:15 ◼   ► is just called Apple Watch series two.

00:25:17 ◼   ► There is no more sport or steel distinction.

00:25:19 ◼   ► - Oh is that right?

00:25:20 ◼   ► - From what I can find, I could be wrong,

00:25:23 ◼   ► but it sure looks like they're dropping

00:25:25 ◼   ► like the sport distinction, now it's just,

00:25:28 ◼   ► now they're just Apple Watch.

00:25:29 ◼   ► And you can get the Apple Watch in steel,

00:25:31 ◼   ► or all these wonderful aluminum colors,

00:25:33 ◼   ► or the Apple Watch edition still has its own name,

00:25:35 ◼   ► and the Apple Watch Hermes has its own name.

00:25:38 ◼   ► I apologize to the great nation of France

00:25:40 ◼   ► for how I'm pronouncing Hermes, it's probably wrong.

00:25:42 ◼   ► And I apologize.

00:25:43 ◼   ► - The Apple Watch and Nike Plus,

00:25:45 ◼   ► which is another weird, like another company's name

00:25:47 ◼   ► gets to define a single product.

00:25:49 ◼   ► - Yeah, so they're basically moving into these like,

00:25:52 ◼   ► you know, these major brand affiliations now

00:25:55 ◼   ► with like fashion and sport brands.

00:25:56 ◼   ► And you know, whatever, I don't know anything

00:25:58 ◼   ► about that world, so that probably makes sense,

00:26:00 ◼   ► I can't say.

00:26:01 ◼   ► But overall, naming-wise, this is a very,

00:26:05 ◼   ► I think it's a decent update.

00:26:06 ◼   ► The only weird thing about it though,

00:26:07 ◼   ► is as mentioned earlier, so there's a Series 2, that's fine.

00:26:11 ◼   ► There's also a Series 1.

00:26:12 ◼   ► Now this is almost the original Apple Watch,

00:26:15 ◼   ► but with a really major difference,

00:26:17 ◼   ► and that is with the new Apple Watch,

00:26:20 ◼   ► they have upgraded the CPU to a pretty substantial upgrade.

00:26:23 ◼   ► Now it's a dual-core one, which is allegedly a lot faster,

00:26:27 ◼   ► but they said up to 50%,

00:26:28 ◼   ► so they're probably clocked lower, who knows?

00:26:30 ◼   ► Whatever it is, it's a dual-core model,

00:26:33 ◼   ► it's a different CPU that is probably

00:26:35 ◼   ► a lot faster in practice.

00:26:37 ◼   ► and they're in what I commend as a great move

00:26:40 ◼   ► for everybody, owners, developers.

00:26:43 ◼   ► They have, they're basically retroactively installing

00:26:47 ◼   ► this new CPU in the old model as they continue

00:26:51 ◼   ► to sell the old model which is now called

00:26:53 ◼   ► Apple Watch Series 1.

00:26:54 ◼   ► So you can get Series 1 which is just the old Apple Watch

00:26:57 ◼   ► with a faster CPU which is a big difference.

00:26:59 ◼   ► Then you can get Series 2 which is the newest model

00:27:02 ◼   ► which is that same CPU but with a higher grade

00:27:06 ◼   ► waterproofing with GPS and a brighter screen. Is that it?

00:27:10 ◼   ► I mean it's totally different, the inside. Like if you looked at the speaker diagram,

00:27:15 ◼   ► the speaker is different, all the insides are different. For all I know the battery

00:27:17 ◼   ► is a different size. It just looks the same on the outside for the most part, but inside

00:27:21 ◼   ► it's basically all new. Every part of it is new. It seems the screen is new, the system

00:27:25 ◼   ► on the chip thingy, whatever, is new. The battery is probably new, the speaker is new,

00:27:29 ◼   ► the thing between the dial, the ceiling, like it just looks the same on the outside.

00:27:33 ◼   ► It's actually thicker.

00:27:35 ◼   ► - Is it actually?

00:27:36 ◼   ► - Yeah, it's one millimeter thicker.

00:27:37 ◼   ► It went from like 11 points to something like 12 point,

00:27:39 ◼   ► whatever.

00:27:40 ◼   ► - Oh, that's kind of a shame.

00:27:41 ◼   ► - Honestly, and honestly, like, you know, for a watch,

00:27:43 ◼   ► going from 11 to 12 is noticeable.

00:27:45 ◼   ► That is a noticeable thickness increase.

00:27:46 ◼   ► It's unfortunate, it's still not gonna be like,

00:27:49 ◼   ► it's not gonna be like chunky or anything.

00:27:51 ◼   ► Basically, whatever you thought about thickness before,

00:27:54 ◼   ► you will still think that, but it is kind of unfortunate

00:27:56 ◼   ► that it went in that direction on one of the products

00:27:58 ◼   ► that could have used thinning out.

00:28:00 ◼   ► - Yeah, it's nice though that they don't sell

00:28:03 ◼   ► the Apple Watch anymore.

00:28:04 ◼   ► First of all, it kind of makes it like, like Macintosh.

00:28:07 ◼   ► The first Macintosh they introduced was not called the Mac 128K, because why would they

00:28:11 ◼   ► need a distinction?

00:28:12 ◼   ► It was just Macintosh, period.

00:28:13 ◼   ► Uh, app, I, first iPhone was just iPhone, period.

00:28:16 ◼   ► And the first Apple Watch was just Apple Watch, even though it had all those suffixes like

00:28:19 ◼   ► addition and sport and so on and so forth, but there was no number or anything.

00:28:22 ◼   ► So now that product that we all own is gone.

00:28:25 ◼   ► Like, you can't buy it anymore.

00:28:27 ◼   ► And imagine if that happened with phones.

00:28:28 ◼   ► Like imagine if, if when they took the 6s and 6s plus and moved them down, they said,

00:28:33 ◼   ► And by the way, put the A10 in all of those too. That would be like amazing

00:28:36 ◼   ► Like this is it's kind of like the the series one is like the apology watch like we're sorry

00:28:40 ◼   ► That's first Apple watch CPU was so darn slow

00:28:43 ◼   ► but you see was supposed to ship way earlier, but the software wasn't ready so we had to hold it back for many months and

00:28:47 ◼   ► Yada yada yada also we didn't have watch OS 3 ready and we didn't quite know what we were doing

00:28:52 ◼   ► And so just forget about that watch second attempt at the same watch twice as fast inside watch OS 3

00:28:59 ◼   ► Just forget about that old one and the old one I think will have sentimental though. It's like it's the first watch

00:29:03 ◼   ► I honestly I don't think it was a bad product. I think

00:29:05 ◼   ► It was good hardware wise the software. They hadn't figured out yet. I forgive all of it

00:29:11 ◼   ► Series one is like the series one makes me more excited than the other ones because basically anyone making a watch OS app now

00:29:16 ◼   ► It doesn't have to be like oh I have to support

00:29:18 ◼   ► The the old watches like I guess they do for whoever bought those things

00:29:22 ◼   ► But like the window has moved up so rapidly all of a sudden everybody who buys one even if they buy the cheap one

00:29:27 ◼   ► this holiday season will be way faster and watchOS 3 will be way faster too.

00:29:31 ◼   ► So even though, I mean, this is not an entirely redesigned watch, I don't think anyone expected

00:29:37 ◼   ► it to be, but it's exactly what we thought it would be.

00:29:40 ◼   ► Bigger battery, used to power GPS that can be on all the time, great for workouts and

00:29:44 ◼   ► stuff like that.

00:29:45 ◼   ► Better waterproofing, which is hard for me to believe considering how waterproof the

00:29:49 ◼   ► other one was.

00:29:51 ◼   ► And keeping the old watch around but not leaving it around and being crappy, so I give this

00:29:54 ◼   ► - Give us thumbs up.

00:29:55 ◼   ► (laughing)

00:29:57 ◼   ► It's nice that they didn't just keep selling the same one

00:30:00 ◼   ► without changing it, just because like,

00:30:03 ◼   ► the first Apple Watch is really, really slow.

00:30:07 ◼   ► And it's good now to be able to tell somebody,

00:30:09 ◼   ► to go into a store and just buy an Apple Watch.

00:30:11 ◼   ► You don't have to tell them like,

00:30:12 ◼   ► "Oh, don't get this model, that's the old one that sucks."

00:30:14 ◼   ► Like, because you have to do that a lot of times

00:30:16 ◼   ► with iPads and iPhones, but now you don't have to do that

00:30:18 ◼   ► anymore, and well, all the Macs,

00:30:20 ◼   ► you don't have to do that anymore now with the watch.

00:30:22 ◼   ► Which is great because they're just all good.

00:30:26 ◼   ► And I've noticed, I've taken note recently,

00:30:30 ◼   ► whenever I've been out in the world,

00:30:31 ◼   ► like we mentioned I spent a week

00:30:33 ◼   ► in this beach town recently,

00:30:36 ◼   ► and I looked around constantly

00:30:37 ◼   ► kinda like taking inventory of watches,

00:30:39 ◼   ► 'cause now I'm a watch nerd

00:30:40 ◼   ► and this is just what I do everywhere I go.

00:30:42 ◼   ► And I've kinda noticed roughly what percentage I see

00:30:46 ◼   ► of different smartwatches.

00:30:48 ◼   ► How many Apple watches do I see?

00:30:49 ◼   ► How many dumb watches do I see?

00:30:51 ◼   ► how many different Android, things that look like

00:30:54 ◼   ► Android Wear versus Pebble versus the Fitbit

00:30:57 ◼   ► and Garmin watches.

00:30:58 ◼   ► The single model I do see the most is the Apple Watch,

00:31:03 ◼   ► but I would not say the Apple Watch has more than 50%

00:31:06 ◼   ► of the share of smart watches I see.

00:31:08 ◼   ► It's kinda like the iPhone in that way.

00:31:10 ◼   ► It's like if you measure phone model

00:31:14 ◼   ► versus other individual phone models,

00:31:16 ◼   ► the iPhone is usually the best selling single phone

00:31:18 ◼   ► in the world or US or whatever,

00:31:20 ◼   ► But like the market share of iPhones versus all other

00:31:23 ◼   ► Android phones combined, the iPhone is not more than 50%.

00:31:26 ◼   ► It's usually a lot less.

00:31:28 ◼   ► That's kinda how I see in the watch world now,

00:31:31 ◼   ► in the smartwatch world, where when I,

00:31:32 ◼   ► just out and about anecdotally,

00:31:34 ◼   ► I see a ton of people wearing smartwatches.

00:31:36 ◼   ► I was totally wrong.

00:31:38 ◼   ► I thought this category was gonna be a little bit weird

00:31:39 ◼   ► and people were gonna be very slow to adopt it.

00:31:41 ◼   ► Nope, people love smartwatches.

00:31:43 ◼   ► However, the ones I see the most,

00:31:47 ◼   ► Apple is the single model I see the most,

00:31:49 ◼   ► but most people are wearing either an Android one

00:31:52 ◼   ► that I have a hard time recognizing,

00:31:53 ◼   ► like which one in particular,

00:31:54 ◼   ► or I do see a lot of the Fitbit ones,

00:31:57 ◼   ► either the skinny, like cuff band things,

00:32:01 ◼   ► or the square one with the diagonal bezel on it.

00:32:05 ◼   ► You know what I'm talking about?

00:32:06 ◼   ► - Yeah, I see a lot of Fitbits too,

00:32:08 ◼   ► and I think that, I mean,

00:32:09 ◼   ► I don't know what the numbers are like,

00:32:11 ◼   ► I don't know how Fitbit is doing,

00:32:12 ◼   ► but in my experience, like when you say smartwatches,

00:32:15 ◼   ► I was wondering if you were encountering Fitbit,

00:32:16 ◼   ► because people aren't wearing that as a watch,

00:32:18 ◼   ► to wearing it essentially as a stay fit, stay healthy,

00:32:21 ◼   ► lose weight, remain active measurement thing

00:32:25 ◼   ► because Fitbit, even more so than the Pebble,

00:32:28 ◼   ► Fitbit has the advantage of like,

00:32:30 ◼   ► it's totally focused on fitness, it's cheap,

00:32:32 ◼   ► it's practically disposable,

00:32:34 ◼   ► battery lasts a really, really long time

00:32:36 ◼   ► and it syncs with your phone

00:32:37 ◼   ► and it just does the one thing they want it to do.

00:32:38 ◼   ► Whereas the Apple Watch still seems like

00:32:40 ◼   ► sledgehammer to kill an ant.

00:32:41 ◼   ► If you just wanna keep track of your steps,

00:32:44 ◼   ► you're gonna spend like hundreds of dollars

00:32:45 ◼   ► to this fancy full featured giant watch

00:32:48 ◼   ► with a screen that has software,

00:32:50 ◼   ► or just buy a crappy little rubber Fitbit

00:32:52 ◼   ► that if you lose it you don't care about it

00:32:54 ◼   ► and you have five of them?

00:32:55 ◼   ► - Well, so this is what I'm getting at though.

00:32:57 ◼   ► So it certainly appears as though the market is really,

00:33:02 ◼   ► you know, it's doing very well in the like

00:33:04 ◼   ► basic fitness tracking and maybe notifications

00:33:07 ◼   ► and you know, maybe some smart stuff,

00:33:08 ◼   ► but like it seems like these,

00:33:09 ◼   ► what people want most of the time from these

00:33:12 ◼   ► is a fitness tracker.

00:33:13 ◼   ► And because of that, and because all the other ones

00:33:16 ◼   ► that I'm seeing that are kind of exploding recently,

00:33:18 ◼   ► it does seem like there's a lot

00:33:19 ◼   ► of downward price pressure here.

00:33:21 ◼   ► So right now, the Apple Watch Series 2,

00:33:25 ◼   ► the new default Apple Watch, is now $369 starting price.

00:33:29 ◼   ► Before, was that, that was the one that was $399 before?

00:33:32 ◼   ► Right, so it was like a minor--

00:33:33 ◼   ► - I believe that's right. - Minor drop.

00:33:34 ◼   ► So to have the Apple Watch still be nearly $400

00:33:37 ◼   ► for the main one, when all the competition

00:33:40 ◼   ► is offering these like 150 or $200 watches

00:33:44 ◼   ► that are doing what most people actually want

00:33:46 ◼   ► their smartwatch to do, it turns out.

00:33:48 ◼   ► That's gonna put a lot of pressure on this market,

00:33:50 ◼   ► especially in the holiday season this year.

00:33:52 ◼   ► So to keep the Series 1 around at $100 less, it's $269,

00:33:57 ◼   ► to keep that around is really smart

00:34:00 ◼   ► because they have to find some way

00:34:02 ◼   ► to drop the price on these by a lot.

00:34:04 ◼   ► It is like, they can't just like get near it

00:34:08 ◼   ► the way they did with iPads,

00:34:09 ◼   ► 'cause look what happened with low end

00:34:10 ◼   ► tablet market share.

00:34:11 ◼   ► Like Apple just lost it all because it turns out

00:34:13 ◼   ► you can make tablets really cheaply

00:34:14 ◼   ► and most people need a cheap tablet for tablet for

00:34:16 ◼   ► is videos and basic browsing and games

00:34:19 ◼   ► and that's fine to get the Amazon six pack.

00:34:21 ◼   ► But like it is very important for Apple

00:34:24 ◼   ► for the watch's future success to get that starting price

00:34:27 ◼   ► as cheap as possible and to do it like this

00:34:29 ◼   ► in a way that doesn't just sell the old one

00:34:31 ◼   ► that actually makes it like a really good model

00:34:33 ◼   ► 'cause like looking at these models

00:34:35 ◼   ► if I were buying one today I'd probably get the series one

00:34:38 ◼   ► Also, because I don't care about GPS or water resistance.

00:34:41 ◼   ► So I'd probably get that one because it's a little bit smaller and $100 cheaper, let's

00:34:46 ◼   ► put that money towards a better band for it.

00:34:48 ◼   ► That's a great thing to have in the lineup.

00:34:50 ◼   ► So to have that be the entry price and to have that be the entry model is very, very

00:34:53 ◼   ► good.

00:34:54 ◼   ► But they are going to have to get that price down even further.

00:34:56 ◼   ► Well, I think they're following the iPod playbook here where it's really expensive, Mac only

00:35:02 ◼   ► in the beginning, whatever.

00:35:04 ◼   ► Or like the iPhone thing, diversifying the line.

00:35:06 ◼   ► iPods diversified and went downmarket really far to the point where it was like a $49 stick

00:35:11 ◼   ► of gum thing, right?

00:35:12 ◼   ► I don't think the watch is ever going to go down that far, but like the phone started

00:35:16 ◼   ► as a singular product and diversified and kept the old models around and did stuff like

00:35:20 ◼   ► that.

00:35:21 ◼   ► And now that they're upgrading the old models, we'll get to that in the phone thing, that's

00:35:23 ◼   ► also a viable strategy.

00:35:24 ◼   ► But I totally see it like, I mean, this is the first design of the watch, right?

00:35:27 ◼   ► Wait for the second or third design, it should start to diversify such that they are selling

00:35:32 ◼   ► something that is more or less a direct competitor with the Fitbits at that point. Like Fitbit

00:35:39 ◼   ► is pretty safe for now, hanging out with its little rubbery bands with the little turds

00:35:43 ◼   ► inside them with a tiny LED display, right? But Apple will come for them eventually. Like

00:35:47 ◼   ► Apple will not leave that market. But for now, Apple is content to... Like you were

00:35:52 ◼   ► saying that the one you saw the most is the Apple Watch, as in the stainless steel one?

00:35:55 ◼   ► Oh, no, no, no, no, no. I've seen a very small number of stainless steel ones ever in real

00:36:00 ◼   ► life outside of WWDC. No, I would say by far the ones I saw the most were the sport ones,

00:36:06 ◼   ► by a mile.

00:36:07 ◼   ► But like, the Apple Watch is still a bauble for people who shop in the Apple Store. Like,

00:36:12 ◼   ► it assumes you have money to burn on fancy gadgets and you're already buying expensive

00:36:16 ◼   ► crap at the Apple Store, buy some more expensive crap at the Apple Store, right? But iPod started

00:36:21 ◼   ► out that way too. Do you have $500 to spend on a deck of cards at some music doohickey?

00:36:27 ◼   ► Eventually they were selling those things at every increment of $50 from $50 up to several

00:36:33 ◼   ► hundred and I think the watch can get there because as the, here's the thing, the CPU

00:36:40 ◼   ► power and GPU power required to do a decent watch is within shooting distance in a generation

00:36:45 ◼   ► or two of being acceptable and that will just shrink and shrink and shrink and shrink.

00:36:50 ◼   ► And unlike a phone or something, you can make a watch, you know, if they work out this interface

00:36:56 ◼   ► you can make the watch pretty slim and pretty small as long as it's still watch size and still keep most of the functionality

00:37:01 ◼   ► So I think in several generations

00:37:04 ◼   ► They'll have no place to go but down market to start pressing these things down

00:37:08 ◼   ► I don't you know a hundred ninety nine dollar low-end Apple watch in a few years

00:37:12 ◼   ► No problem hundred and fifty dollar one in four years. No problem

00:37:15 ◼   ► And then where where is the room for your stupid rubbery band as Fitbit? There's no room left for you

00:37:19 ◼   ► So I hope they execute on that strategy because I think it's a viable one

00:37:23 ◼   ► but for now they seem mostly content to stay high-end.

00:37:27 ◼   ► Although, speaking of high-end, I was interested to see that you don't hear about the edition much anymore,

00:37:32 ◼   ► but they still have a product called Edition, and it's not gold anymore, it's ceramic,

00:37:36 ◼   ► which looks cool, but it sure as hell isn't 17 grand anymore.

00:37:39 ◼   ► Before we get to that, I wanted to just point something out about the other Apple Watches.

00:37:44 ◼   ► So if you go to their interactive gallery, and we'll put a link in the show notes,

00:37:49 ◼   ► the Edition isn't there, which I don't think it ever was, so that's not that terribly remarkable,

00:37:52 ◼   ► But I was fiddling around on this while you guys were talking, and if you start with the cases,

00:37:57 ◼   ► so you're picking effectively which watch to get,

00:37:59 ◼   ► it shows you all the different sizes and colors and whatnot, and as you go through them and pick one,

00:38:06 ◼   ► so if you take, for example, the 42 millimeter silver aluminum case, and then there's links at the bottom,

00:38:12 ◼   ► I'm looking on a desktop, you know, buy model, and then that's where you go to actually buy it.

00:38:15 ◼   ► What's interesting is it starts at

00:38:20 ◼   ► 269 for the 38 millimeter or 299 for the 42 millimeter, but then as you scroll down

00:38:24 ◼   ► It's which series do you want?

00:38:26 ◼   ► 299 for the series 1 or 399 for the series 2 and I find that interesting because there's no clear distinction

00:38:33 ◼   ► Like are you buying an iPhone 6 or you buy?

00:38:36 ◼   ► 6s actually or are you buying an iPhone 7 like the in my recollection is that was always a fork in the road?

00:38:44 ◼   ► Whereas here it's just hey you want to get a 42 millimeter silver aluminum case Apple watch

00:38:49 ◼   ► What flavor do you want? Do you want series 1, series 2, you know, 38, 42?

00:38:54 ◼   ► Pick your poison. And that, to my recollection, is different than the way it used to be. And smart, because I think like you guys were saying,

00:39:01 ◼   ► even though this is pitched as a fitness device,

00:39:04 ◼   ► if you're not someone who's working out outside or working out in a swimming pool,

00:39:09 ◼   ► why would you need the series 2? Maybe you always work out on a treadmill, or maybe you

00:39:15 ◼   ► Never ever ever take this thing into any sort of water

00:39:19 ◼   ► Save yourself the money like Marco was saying get the series one. It's it's effectively just as good if those things are not your priority

00:39:26 ◼   ► I just thought that was cool. You lose the screens not as bright either. There are other actually that's true. That's true

00:39:31 ◼   ► I'd forgotten about that

00:39:33 ◼   ► But yeah, I just I think this is a very smart way of handling it now to come to the addition

00:39:38 ◼   ► I did not realize that the ceramic was the addition until Marco mentioned it earlier. I heard them talk about the ceramic

00:39:45 ◼   ► I didn't I didn't know that that was taking the moniker addition which apparently it is and so I'm sorry

00:39:50 ◼   ► I interrupted interrupted you before I believe it was Marco that was talking. So tell me Marco as a watch nerd

00:39:56 ◼   ► Why would I want a ceramic watch?

00:39:58 ◼   ► Ceramic is really shiny. It looks really cool in person. It is an extremely hard material. It is very

00:40:06 ◼   ► scratch and dent resistant

00:40:08 ◼   ► More so than almost anything else you could make a watch out of it's kind of like sapphire in that way

00:40:13 ◼   ► It's very high on the hardness scale,

00:40:16 ◼   ► and you basically can't scratch it or dent it easily.

00:40:21 ◼   ► However, it does shatter.

00:40:23 ◼   ► All this hardness, typically for strength,

00:40:26 ◼   ► you need to be able to take dents and flex.

00:40:29 ◼   ► So typically materials that are extremely hard

00:40:32 ◼   ► also have the problem of shattering

00:40:34 ◼   ► if they get enough of an impact.

00:40:36 ◼   ► So basically it would not be wise

00:40:39 ◼   ► to use it on the sport model,

00:40:41 ◼   ► and that's probably one of the reasons why they haven't.

00:40:43 ◼   ► Now the other reason they haven't is because ceramic,

00:40:46 ◼   ► for, you know, in the context of making watches out of it,

00:40:49 ◼   ► ceramic is still fairly expensive

00:40:52 ◼   ► and difficult to manufacture.

00:40:53 ◼   ► It's just, you know, it's not that it can't be done,

00:40:56 ◼   ► it just, it costs a lot to do it,

00:40:57 ◼   ► and it takes, you know, a little more specialized machining

00:41:01 ◼   ► and techniques and everything else.

00:41:02 ◼   ► So, typically you don't find a lot of low-end watches

00:41:05 ◼   ► made out of ceramic, it's just,

00:41:06 ◼   ► it's not worth the cost to do it.

00:41:09 ◼   ► this is exactly the kind of thing Apple should be doing.

00:41:11 ◼   ► Because Apple is really good at exactly that kind of problem

00:41:15 ◼   ► of mass producing things that most people

00:41:19 ◼   ► can't make very well or at all,

00:41:21 ◼   ► or to good quality or volume standards

00:41:24 ◼   ► because it takes incredible manufacturing expertise

00:41:27 ◼   ► or incredible investment up front in high end machines

00:41:30 ◼   ► or something like that.

00:41:31 ◼   ► Apple's very good at that.

00:41:33 ◼   ► So like in the previous Apple Watch,

00:41:35 ◼   ► They had the amazing DLC Space Black Steel Watch,

00:41:40 ◼   ► they still sell, thank God, because it's amazing.

00:41:42 ◼   ► The Space Black, which is what they call it,

00:41:45 ◼   ► the Space Black Watch, the coating on that

00:41:47 ◼   ► also is extremely hard and pretty much impossible

00:41:51 ◼   ► to scratch or show any damage for,

00:41:53 ◼   ► but because it is simply a coating on stainless steel,

00:41:56 ◼   ► that will not have a shattering problem.

00:41:57 ◼   ► So honestly, if you want a watch that's going

00:41:59 ◼   ► to look really good, no matter how much damage it takes,

00:42:02 ◼   ► get the Space Black Watch with the Link Bracelet.

00:42:04 ◼   ► Like that's the one to get.

00:42:06 ◼   ► But if you're gonna be doing high impact stuff,

00:42:11 ◼   ► get the aluminum one and just accept that you might

00:42:14 ◼   ► chip it or scratch it or scratch the screen

00:42:17 ◼   ► just because if you hit it hard enough

00:42:18 ◼   ► because that's better than shattering your whole watch.

00:42:20 ◼   ► The ceramic one is gonna be really nice.

00:42:24 ◼   ► I love that they have taken the edition

00:42:27 ◼   ► which was completely out of reach

00:42:29 ◼   ► for everybody who would buy an Apple Watch.

00:42:31 ◼   ► Regular watches, if you go buy a solid gold regular watch,

00:42:35 ◼   ► you're gonna spend over 10 grand, no question,

00:42:37 ◼   ► and probably over 20.

00:42:38 ◼   ► So that was not an unreasonable price

00:42:41 ◼   ► for a solid gold high-end watch.

00:42:43 ◼   ► But that's not really what people want

00:42:45 ◼   ► if they're buying a solid gold high-end watch.

00:42:47 ◼   ► They want a mechanical beauty piece

00:42:50 ◼   ► that's going to last decades or more.

00:42:52 ◼   ► They don't want a technology that's gonna perform

00:42:55 ◼   ► like an iPad One and be about as useful

00:42:57 ◼   ► as an iPad One in five years.

00:42:59 ◼   ► So anyway, this is a smarter way to go.

00:43:01 ◼   ► Bring the price way down,

00:43:03 ◼   ► the addition, so the new edition, the ceramic is 1300 bucks.

00:43:06 ◼   ► That's a great price point for this,

00:43:08 ◼   ► 'cause it's like, that's roughly

00:43:10 ◼   ► what the high end link bracelet ones cost,

00:43:11 ◼   ► plus like a couple hundred,

00:43:12 ◼   ► and that's roughly what the Hermes ones cost.

00:43:15 ◼   ► So that's a great price point for this.

00:43:17 ◼   ► The one weird thing about it, I think,

00:43:19 ◼   ► is that if you go to any place that sells ceramic watches,

00:43:22 ◼   ► and you can't miss the ceramic watch case

00:43:24 ◼   ► because it is glowing and bright,

00:43:26 ◼   ► because ceramic, it's usually very highly polished,

00:43:28 ◼   ► and they usually have link bracelets too,

00:43:30 ◼   ► and so you see all these incredibly shiny white surfaces

00:43:34 ◼   ► next to all the incredibly shiny black ceramic surfaces.

00:43:38 ◼   ► And if I had to take a guess,

00:43:40 ◼   ► black ceramic watches are probably way more popular

00:43:43 ◼   ► than white ceramic watches, so I do wonder why now,

00:43:48 ◼   ► a day after Labor Day,

00:43:50 ◼   ► they've unveiled a white ceramic watch,

00:43:53 ◼   ► and not a black one in addition or instead.

00:43:56 ◼   ► - Johnny Ive has a lot of white pants.

00:43:58 ◼   ► (laughing)

00:44:00 ◼   ► - Maybe in California they can wear white all year round.

00:44:03 ◼   ► I don't know.

00:44:04 ◼   ► So yeah, that's a weird thing.

00:44:05 ◼   ► Maybe down the road we will get that.

00:44:09 ◼   ► You get the black one maybe at the spring refresh event

00:44:11 ◼   ► or something, who knows.

00:44:12 ◼   ► But that is kind of a weird omission,

00:44:15 ◼   ► to offer white ceramic in the edition

00:44:17 ◼   ► and not offer black ceramic

00:44:19 ◼   ► because black ceramic is very popular.

00:44:21 ◼   ► So we'll see about that.

00:44:23 ◼   ► The other thing about, you know,

00:44:24 ◼   ► there's the entire Hermes collection

00:44:25 ◼   ► and that's not entirely new,

00:44:27 ◼   ► because we've had that for a while,

00:44:29 ◼   ► but that too I think is interesting.

00:44:31 ◼   ► If you look at an actual Hermes watch

00:44:34 ◼   ► that's not an Apple watch,

00:44:35 ◼   ► they sell lots of watches themselves.

00:44:37 ◼   ► There's actually one that I really like a lot

00:44:39 ◼   ► called the Slim, oh God, the Slim de Hermes, de Hermes.

00:44:44 ◼   ► I'm so sorry to the entire nation of France.

00:44:46 ◼   ► It's a beautiful watch, it's $7,000,

00:44:49 ◼   ► and I don't think I wanna spend $7,000 on that watch

00:44:53 ◼   ► even though it's beautiful.

00:44:54 ◼   ► to get the Hermes name and an Hermes strap

00:44:58 ◼   ► on a nice looking watch for a thousand bucks

00:45:01 ◼   ► is actually a pretty good buy in the watch world.

00:45:04 ◼   ► And that is expensive compared to the Apple Watch,

00:45:08 ◼   ► well it used to be called the Apple Watch Sport,

00:45:10 ◼   ► but for people who want something nice

00:45:12 ◼   ► and are willing to spend a little bit more,

00:45:13 ◼   ► that's not that different.

00:45:14 ◼   ► That's within reach, right?

00:45:16 ◼   ► It's still a lot of money, but it's within reach.

00:45:18 ◼   ► So I think bringing the whole price ceiling down

00:45:21 ◼   ► from literally $15,000 down to like $1400, I think is really smart.

00:45:28 ◼   ► Yeah, I didn't realize until you just said that that the new ceramic edition is just

00:45:35 ◼   ► barely more than the super fancy Darth Vader setup of stainless steel with space black

00:45:43 ◼   ► and all that stuff. That's much, I mean, obviously $1300 or $1500 or whatever it is is a lot

00:45:49 ◼   ► less than 10 plus thousand but I didn't realize it is just a hop skip and a jump away from

00:45:54 ◼   ► from the more expensive regular ones that's that's impressive and I dig it.

00:45:59 ◼   ► I imagine Johnny Ive has a white ceramic link bracelet that he's wearing right now with

00:46:03 ◼   ► the ceramic watch edition.

00:46:05 ◼   ► I'm kind of I'm also surprised they don't have black and I'm also surprised there's

00:46:08 ◼   ► no ceramic link bracelet if that's even a thing that they do because it would just go

00:46:12 ◼   ► together so nicely but gotta leave room for the you know twice yearly updates and I could

00:46:17 ◼   ► totally see them making a black ceramic one of these. Yeah, I'm surprised there weren't

00:46:23 ◼   ► that many new straps. There was, I mean, maybe there were some new colors mixed in there,

00:46:27 ◼   ► but the only one I really noticed was the Nike one with the holes in it, which I thought

00:46:30 ◼   ► looked pretty cool. Like, that whole watch, the Nike...

00:46:32 ◼   ► Wait, hold on.

00:46:33 ◼   ► Oh, God. Oh, no.

00:46:34 ◼   ► I can't let that go.

00:46:35 ◼   ► Yeah, no.

00:46:36 ◼   ► You thought that looked good?

00:46:38 ◼   ► I mean, I wouldn't wear it on my wrist, but it doesn't look as cool as a sculpture, as

00:46:43 ◼   ► like a product shot.

00:46:44 ◼   ► No!

00:46:45 ◼   ► - It looks as cool as the iPhone 5C hole cases.

00:46:49 ◼   ► Remember those?

00:46:50 ◼   ► - No, it's cooler than that.

00:46:52 ◼   ► - I actually didn't think those were bad.

00:46:55 ◼   ► This is, I think it's the colors that drive me so crazy.

00:46:58 ◼   ► Like the look of it in and of itself,

00:47:00 ◼   ► like if it was just black, let's say, or just white,

00:47:02 ◼   ► I don't think the whole cutout,

00:47:04 ◼   ► the cross drill look is that bad.

00:47:07 ◼   ► But these god awful neon colors, oh no, thank you.

00:47:10 ◼   ► - It's Nike branded, it's branded within an inch of its life

00:47:12 ◼   ► Like the whole, you look at that,

00:47:13 ◼   ► you know that's Nike branded.

00:47:15 ◼   ► Like the whole thing, it's just the colors match

00:47:17 ◼   ► on the screen and on the thing and the whole Nike

00:47:19 ◼   ► with the font and everything, like that is a Nike sport.

00:47:23 ◼   ► Look at the stuff that they sell.

00:47:24 ◼   ► That is exactly on brand for them.

00:47:26 ◼   ► And I even give them credit for saying,

00:47:28 ◼   ► "You know what, we have holes in it."

00:47:29 ◼   ► And it's not just like we had to come up

00:47:31 ◼   ► with some way to add neon.

00:47:32 ◼   ► It's vaguely functional.

00:47:34 ◼   ► Like if it's gonna be a sport watch,

00:47:35 ◼   ► this one will certainly breathe more than one

00:47:37 ◼   ► that doesn't have holes

00:47:38 ◼   ► because the holes are pretty darn big.

00:47:39 ◼   ► So, you know, if you're already buying neon Nike running shoes and like headbands and

00:47:47 ◼   ► like all the other outfits and just spandex or whatever, like this fits right in with

00:47:51 ◼   ► that aesthetic.

00:47:52 ◼   ► You're not going to wear it to dinner at night because it's like a glowing green black thing

00:47:57 ◼   ► with this weird slanty font on it, but I think it is exactly on brand.

00:48:03 ◼   ► I mean, you have a million different kinds of watch.

00:48:05 ◼   ► I think it looks less ridiculous than that double cuff thing, that Hermes thing with

00:48:10 ◼   ► the…

00:48:11 ◼   ► I don't understand those.

00:48:13 ◼   ► The one that wraps around twice?

00:48:14 ◼   ► Yeah, I know what you're talking about.

00:48:15 ◼   ► That's weird.

00:48:16 ◼   ► The one that has two parallel straps?

00:48:18 ◼   ► Like alright, do we have some sort of…

00:48:20 ◼   ► Is this like some sort of disease where you're afraid that the watch is going to depart and

00:48:23 ◼   ► you need to just keep adding more and more straps?

00:48:25 ◼   ► Well, you'd put an 801 if that was the reason.

00:48:27 ◼   ► No, but that's like…

00:48:28 ◼   ► I'm looking at the picture of the one with the two buckles.

00:48:30 ◼   ► It's like, how many hands do you need to put this watch on?

00:48:33 ◼   ► Like, is this the only people with assistance

00:48:35 ◼   ► to help them get dressed?

00:48:36 ◼   ► - It's like a wrist corset.

00:48:38 ◼   ► - Yeah, oh my god.

00:48:40 ◼   ► - Eventually, people are gonna be lacing them up.

00:48:42 ◼   ► - Definitely a part of, even though I'm so into watches,

00:48:44 ◼   ► that's definitely a part of fashion

00:48:45 ◼   ► I do not understand at all.

00:48:47 ◼   ► - Goodness, all right.

00:48:48 ◼   ► So all in all, to summarize the watch,

00:48:51 ◼   ► I'm giving this two thumbs up.

00:48:53 ◼   ► I think this looks great.

00:48:54 ◼   ► A few people seemed perturbed

00:48:57 ◼   ► that this didn't include a cellular modem.

00:49:01 ◼   ► Maybe if and when that time comes, which presumably it will, maybe I'll think, "My goodness, I

00:49:07 ◼   ► want this, it's amazing."

00:49:08 ◼   ► But sitting here now, I don't think I really need or necessarily want a cellular modem

00:49:14 ◼   ► on my watch.

00:49:15 ◼   ► My watch is always within reach of my phone or within a Wi-Fi connection to my phone.

00:49:20 ◼   ► I'm not disappointed by that.

00:49:22 ◼   ► I think adding GPS is smart.

00:49:23 ◼   ► I think adding the battery to offset that new power-hungry GPS is smart.

00:49:28 ◼   ► I think this looks great and keeping the Series 1 around while giving it that shadow update

00:49:32 ◼   ► like you guys were talking about is smart.

00:49:34 ◼   ► I am all on board with this.

00:49:36 ◼   ► I don't think I'm going to get a new one.

00:49:39 ◼   ► I would like the GPS, but it's not do or die for me.

00:49:43 ◼   ► I would like the better water protection, but again, not do or die for me.

00:49:49 ◼   ► So I think I'm going to wait.

00:49:52 ◼   ► But man, if you're thinking about an Apple Watch, now's the time.

00:49:56 ◼   ► This is a great, great, great lineup.

00:49:57 ◼   ► - Yeah, I mean like the cellular modem,

00:49:59 ◼   ► that was never gonna happen this year.

00:50:01 ◼   ► I mean, if you look at the limitations of,

00:50:04 ◼   ► they have this very, you know, compared to a phone,

00:50:07 ◼   ► this very, very small enclosure here

00:50:10 ◼   ► that has to sell for a very low price point

00:50:12 ◼   ► and has to have very long battery life,

00:50:15 ◼   ► the limitations of what they can cram in there,

00:50:18 ◼   ► both space-wise and for power and heat concerns,

00:50:21 ◼   ► they can barely, just now, like a year and a half

00:50:24 ◼   ► after they launched the original watch,

00:50:26 ◼   ► they can now just barely get it performing well

00:50:30 ◼   ► to just do local stuff,

00:50:31 ◼   ► to just hit buttons and change screens.

00:50:34 ◼   ► They can barely achieve that now.

00:50:37 ◼   ► So the idea of throwing in a cellular modem

00:50:39 ◼   ► and having enough free space and power and budget

00:50:44 ◼   ► to have all that in there, I think it's just unrealistic.

00:50:48 ◼   ► That was never going to happen this year.

00:50:50 ◼   ► We're lucky we got GPS.

00:50:51 ◼   ► - Yeah, I agree.

00:50:52 ◼   ► But all in all, you're pleased with the Marco?

00:50:54 ◼   ► - Absolutely.

00:50:55 ◼   ► I still don't really think it's for me,

00:50:57 ◼   ► but if I decided to go back to being

00:50:59 ◼   ► an Apple Watch wearer every day,

00:51:01 ◼   ► I would absolutely get one of the new Series 2 models.

00:51:04 ◼   ► Probably the stainless steel like I had before,

00:51:07 ◼   ► 'cause that's a good balance for me

00:51:09 ◼   ► of looks and budget and functionality.

00:51:13 ◼   ► But yeah, a solid, solid update,

00:51:15 ◼   ► and I think what remains to be seen

00:51:18 ◼   ► is how much faster the CPU is in reality.

00:51:22 ◼   ► That I think I'm looking forward

00:51:24 ◼   ► to people's reactions and reviews to see that in practice,

00:51:27 ◼   ► and to see if there's any other downsides,

00:51:29 ◼   ► like is the battery life substantially different or worse

00:51:32 ◼   ► under certain usage profiles or whatever else.

00:51:34 ◼   ► But it's probably gonna be really good.

00:51:36 ◼   ► So I would say if you are an Apple Watch user

00:51:38 ◼   ► and you wouldn't miss a few hundred dollars,

00:51:41 ◼   ► buy the new one.

00:51:42 ◼   ► (laughing)

00:51:43 ◼   ► - And we haven't mentioned,

00:51:44 ◼   ► and I don't wanna talk about it now

00:51:46 ◼   ► 'cause I think we covered it relatively well

00:51:48 ◼   ► in the WWDC episode, but WatchOS 3 is great.

00:51:51 ◼   ► I think it's a little overblown right now how much more instant everything is, but I

00:51:56 ◼   ► think a lot of that is coming from me not having watchOS 3 built third-party apps.

00:52:02 ◼   ► But watchOS 3 is great and made my Apple Watch Series 0 feel a heck of a lot better.

00:52:09 ◼   ► And I really like the changes they've done to the way watchOS 3 works, or the changes

00:52:15 ◼   ► they've done between 2 and 3.

00:52:16 ◼   ► So all good things on the watch, but Jon, why don't you wrap it up for us?

00:52:20 ◼   ► Yeah, as someone who has stopped wearing his Apple watch, I still have fond feelings about

00:52:24 ◼   ► it.

00:52:25 ◼   ► I still look at it occasionally.

00:52:26 ◼   ► Once in a while, I wear it.

00:52:28 ◼   ► Mostly I stopped wearing it just because I'm not a watch person and this wasn't able to

00:52:31 ◼   ► get me over the hump.

00:52:32 ◼   ► But all that said, none of these new watches are making me want to buy them.

00:52:35 ◼   ► I'm still waiting to see the next generation to get it slimmed down to the actual big redesign.

00:52:43 ◼   ► But I think Marco hit the nail on the head earlier when he said the most important aspect

00:52:48 ◼   ► this watch design from the perspective of a technical person is that it is now 100%

00:52:53 ◼   ► completely safe to tell anyone just go into the store and buy an Apple Watch because none of them

00:52:57 ◼   ► are stinkers. I mean even if they had just done the hardware that would be true but the hardware

00:53:03 ◼   ► plus watchOS 3 I feel confident that anybody who is vaguely interested in going there and whichever

00:53:10 ◼   ► one you buy will be great and be aware like you know about the GPS because I think that is if they

00:53:14 ◼   ► had to pick one feature to add for that big battery they picked the right one because I know

00:53:17 ◼   ► I know a lot of people who, I mean, my wife included,

00:53:20 ◼   ► she has this giant clunky Garmin GPS watch

00:53:23 ◼   ► because if you're a runner

00:53:25 ◼   ► and you want to keep track of your runs,

00:53:26 ◼   ► you want to show me exactly where I ran,

00:53:28 ◼   ► like my exact route.

00:53:30 ◼   ► Like that's an important feature.

00:53:32 ◼   ► And to have to have your big clunky phone with you,

00:53:35 ◼   ► especially if it's a plus,

00:53:36 ◼   ► is difficult to try to find like a belt to strap it to

00:53:38 ◼   ► and then you're wearing your watch.

00:53:39 ◼   ► And so she ends up just wearing the Garmin GPS thing

00:53:41 ◼   ► because she can bring one thing with her.

00:53:43 ◼   ► These are both good products.

00:53:46 ◼   ► Series 1 and Series 2 are both good products.

00:53:49 ◼   ► The fatter watch, now that I know it's an only meter fatter,

00:53:51 ◼   ► reminds me a little bit of my beloved iPad 3.

00:53:54 ◼   ► - Yep.

00:53:55 ◼   ► - But you know, like, the ceramic, everything about it,

00:53:59 ◼   ► like this, I think is the right compromise

00:54:04 ◼   ► between new features, new technology and everything

00:54:06 ◼   ► while we wait for the big redesigned Apple Watch Series 3

00:54:10 ◼   ► or whatever they change it to.

00:54:12 ◼   ► So I'm not tempted to buy one,

00:54:14 ◼   ► but I am happy with the update.

00:54:15 ◼   ► The only thing I would say though is that

00:54:18 ◼   ► with the exception of the GPS,

00:54:19 ◼   ► which as you mentioned, that's no small thing

00:54:21 ◼   ► because as we've been talking about,

00:54:24 ◼   ► the Apple Watch has really found its market

00:54:26 ◼   ► in fitness tracking.

00:54:27 ◼   ► That's such a big part of it,

00:54:29 ◼   ► of why people buy it and why people use it.

00:54:31 ◼   ► So to add one big thing to help that market tremendously

00:54:36 ◼   ► is totally worth it and totally the right call.

00:54:38 ◼   ► But I will say though, other than GPS,

00:54:41 ◼   ► they didn't really address any of the reasons

00:54:43 ◼   ► why you wouldn't have wanted one before.

00:54:45 ◼   ► So basically, if you were already into the Apple Watch,

00:54:48 ◼   ► this is a great update.

00:54:49 ◼   ► If you didn't buy one before for a particular reason,

00:54:53 ◼   ► other than GPS, that reason probably still applies.

00:54:57 ◼   ► - One more thing on the watch before we leave.

00:54:58 ◼   ► I left out the most important reason for my life,

00:55:02 ◼   ► my personal life.

00:55:04 ◼   ► My wife, I assume, will be getting a new Apple Watch.

00:55:06 ◼   ► She does not have an Apple Watch.

00:55:08 ◼   ► She's thought about getting, she's seen mine,

00:55:10 ◼   ► she knows what it's like, she's thought about getting it,

00:55:12 ◼   ► but for a variety of reasons,

00:55:13 ◼   ► just never gotten over the hump for that. I mean, part of it is that she can't wear

00:55:18 ◼   ► it in all places at work, so she can wear a Fitbit everywhere at work, or most places

00:55:22 ◼   ► at work, but can't wear the Apple Watch, which is kind of a pain. But like I said, she does

00:55:25 ◼   ► run, she does use a big clunky Garmin GPS thing when she runs, she does have a Fitbit.

00:55:30 ◼   ► So she's got the Garmin, she's got the Fitbit, and she's got the iPhone. The thing that's

00:55:35 ◼   ► going to put her over the edge is Pokémon Go on the watch. That's what it's going to

00:55:39 ◼   ► Because she is still playing Pokemon go and it's really difficult with a success plus

00:55:44 ◼   ► like to just have that big phone out and the game makes you either have the phone out or have it in like

00:55:49 ◼   ► It's supposed to have like the sleep mode where you turn it upside down and the screen goes off and it never quite works

00:55:53 ◼   ► Right. It's a little bit buggy

00:55:54 ◼   ► but to be able to do like I now I know enough about the game when they're showing like oh you can incubate your

00:55:59 ◼   ► eggs and see how much time you have left and ba ba like I know what all those things are and I know that she

00:56:03 ◼   ► Does it with her giant phone out if she could just do it with the watch?

00:56:06 ◼   ► This is I almost guarantee that she's going to get an Apple watch and she'll claim it's not because of Pokemon go but it kind is

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00:57:59 ◼   ► (upbeat music)

00:58:03 ◼   ► We have not yet mentioned vastly improved diversity of the presentation crew on this presentation.

00:58:11 ◼   ► Yeah, from the start it was a lot, lot better.

00:58:15 ◼   ► I was disappointed in it.

00:58:17 ◼   ► God, I can never get her name pronounced right, but Bozema St. John, I believe, is it?

00:58:22 ◼   ► I was disappointed she wasn't there because she just killed it at WWDC.

00:58:27 ◼   ► But many, many, many more not white, not dude faces, which is a vast improvement I was really

00:58:34 ◼   ► happy to see.

00:58:35 ◼   ► Although Jason pointed out earlier, Jason Snell had pointed out earlier, that most of

00:58:41 ◼   ► that diversity was either in the photography that was shown by the white dudes or by third

00:58:48 ◼   ► parties that were coming on stage.

00:58:50 ◼   ► Some of it was Apple themselves, but a lot of it was the third parties, which is a bit

00:58:53 ◼   ► of a bummer.

00:58:54 ◼   ► But I'll take any improvement at all.

00:58:58 ◼   ► So that's a good step.

00:58:59 ◼   ► >> Yeah, basically, it's progress, but we're not done.

00:59:02 ◼   ► >> Yep, very well summarized.

00:59:04 ◼   ► >> And I think the new factor here is they're finding new ways to make progress.

00:59:08 ◼   ► Because again, it's Tim and Phil and what's his name on the watch?

00:59:14 ◼   ► Sorry, I can't remember.

00:59:15 ◼   ► There's a bunch of old white guys who are roughly the same age who are still in charge

00:59:17 ◼   ► of all these major projects, right?

00:59:19 ◼   ► So that isn't changing, and that's difficult to change on a dime.

00:59:22 ◼   ► you can change who's in the product photos easily. And it's amazing that it hadn't occurred

00:59:26 ◼   ► to them to lean on that more heavily in the past. Because they have. They've always done

00:59:30 ◼   ► a pretty good job on that. But they're like, you know what? If we can't do it in this other

00:59:33 ◼   ► area, if we can't fire fill and replace him, right? And we don't want to, we'll just lean

00:59:38 ◼   ► really hard in the other area that we can control. They're finding more levers to pull

00:59:43 ◼   ► to try to make an effort in this area. And it's good that they're not sort of deciding

00:59:47 ◼   ► that they're done and just coasting.

00:59:49 ◼   ► Yep, I was pleased to see that.

00:59:52 ◼   ► So iPhone 7.

00:59:54 ◼   ► Well, Phil came on stage.

00:59:57 ◼   ► This is Phil, I think, at his best.

00:59:59 ◼   ► Phil Schiller, just really happy, really enthusiastic.

01:00:04 ◼   ► And he said that he was going to go through 10 different points to describe the new iPhone

01:00:10 ◼   ► 7.

01:00:11 ◼   ► And I think we're just going to go through them one by one.

01:00:14 ◼   ► The very first one, the refined was the word to use, design, which outside of colors basically

01:00:23 ◼   ► meant move the antenna up to the top and to the bottom, and otherwise it looks about the

01:00:32 ◼   ► same to my eye.

01:00:33 ◼   ► Yeah, I tweeted this was hanging a lantern on it.

01:00:36 ◼   ► It's the expression from like script writing where you have something that doesn't really

01:00:39 ◼   ► make sense in the plot of your movie, and the way you handle it is by having one of

01:00:42 ◼   ► characters in the movie say, "But this doesn't make sense! That shouldn't even be possible!"

01:00:46 ◼   ► And once they say that, the audience accepts, "Oh, if no one says that the audience is insulted,

01:00:51 ◼   ► like, you expect me to believe this, that's not how that works." But if someone in the

01:00:54 ◼   ► movie says, "But that's not possible! That shouldn't be happening!" It's like, "Yeah,

01:00:58 ◼   ► that's what I'm thinking too in the audience guy up on the screen, now I feel better about

01:01:01 ◼   ► it!" So this is the same design. We've talked about this before. It's not, they haven't

01:01:04 ◼   ► changed it. I think all the old cases fit too, like, is it exactly the same down to

01:01:08 ◼   ► the millimeter?

01:01:09 ◼   ► The cases won't fit because the camera openings are now totally different.

01:01:12 ◼   ► - Even on the 7?

01:01:13 ◼   ► - Yeah, it's a much bigger camera opening.

01:01:16 ◼   ► - Is it?

01:01:17 ◼   ► 'Cause my, so the exterior dimensions all told,

01:01:20 ◼   ► leaving aside the camera bump,

01:01:22 ◼   ► the exterior dimensions are identical,

01:01:26 ◼   ► or if not identical, then so unbelievably fricking close

01:01:29 ◼   ► that I don't know how you can tell the difference.

01:01:32 ◼   ► But you make an interesting point, Marco,

01:01:34 ◼   ► that I hadn't considered,

01:01:35 ◼   ► that the camera bumps are different,

01:01:37 ◼   ► so that might, well, certainly on the 7, 7 Plus.

01:01:41 ◼   ► I mean, you don't have a hole for the headphone port coming,

01:01:43 ◼   ► so at the very least it would be weird

01:01:45 ◼   ► to put a six on there and have this hole

01:01:47 ◼   ► where there's nothing.

01:01:48 ◼   ► But at any rate, essentially the same design,

01:01:51 ◼   ► and they lead with that, with the new design,

01:01:53 ◼   ► and the Johnny Eye video is great because,

01:01:57 ◼   ► what is he gonna say about this?

01:01:58 ◼   ► Like he says all the things you would expect him to say,

01:02:00 ◼   ► like this is our third bite of this apple.

01:02:02 ◼   ► This is our third, you know,

01:02:02 ◼   ► it's the ultimate refinement of this design, right?

01:02:04 ◼   ► So this is a design they've had time to work on.

01:02:08 ◼   ► First one was a little bendy, second one was stiffer,

01:02:10 ◼   ► and now they're just like, the antenna lines,

01:02:12 ◼   ► they're just, you can imagine if they were forced

01:02:16 ◼   ► by some unseen, an alien to say,

01:02:19 ◼   ► "You have to keep doing this design forever,"

01:02:21 ◼   ► and just refining it,

01:02:22 ◼   ► Johnny Eye would just continue to find ways

01:02:23 ◼   ► to reduce moving parts and make it better

01:02:25 ◼   ► and just, you know, thinner and lighter.

01:02:27 ◼   ► But if you watch that video again,

01:02:29 ◼   ► the Johnny Eye video is available on Apple's website,

01:02:31 ◼   ► I think they call it the design video,

01:02:33 ◼   ► "Wait until the last line he says,"

01:02:35 ◼   ► which is, I forget the exact wording.

01:02:38 ◼   ► He basically recaps what he said at the beginning.

01:02:40 ◼   ► At the end, he says, this is the ultimate incarnation

01:02:44 ◼   ► or whatever, I'm paraphrasing,

01:02:45 ◼   ► I don't remember what he says, of this design.

01:02:47 ◼   ► And the way he says it,

01:02:48 ◼   ► he says this is the ultimate incarnation of this design.

01:02:51 ◼   ► Like he says it as if he's holding,

01:02:53 ◼   ► he's holding the iPhone 8 in his hand while he says it.

01:02:56 ◼   ► It's like, I can't believe they let that intonation go in.

01:02:58 ◼   ► They go listen to it again.

01:02:59 ◼   ► Marco will put a clip in right here

01:03:01 ◼   ► and we'll be able to hear how it is.

01:03:02 ◼   ► It's totally weird.

01:03:03 ◼   ► (upbeat music)

01:03:06 ◼   ► When complete, iPhone 7 is the most singular,

01:03:11 ◼   ► the most evolved representation of this design.

01:03:15 ◼   ► - But honestly, hanging a lantern on it

01:03:21 ◼   ► or lampshading it or whatever you wanna call it

01:03:24 ◼   ► for the new design, I think it worked on me.

01:03:26 ◼   ► You know why?

01:03:27 ◼   ► Like we knew about the jet black ahead of time

01:03:28 ◼   ► or you did if you were looking at rumor sites.

01:03:31 ◼   ► I really liked the jet black.

01:03:32 ◼   ► I think the product shots of this thing are amazing.

01:03:35 ◼   ► I've never been a hater of this design as much a marker with.

01:03:37 ◼   ► I think it is a perfectly cromulent design.

01:03:41 ◼   ► It is a rounded rectangle.

01:03:43 ◼   ► Shouldn't have been bendy, way too slippery.

01:03:46 ◼   ► But aesthetically speaking, the jet black one

01:03:49 ◼   ► is the first one of this design that I actually

01:03:51 ◼   ► could say that I've liked.

01:03:52 ◼   ► Not just tolerate it and say, yeah, it's fine, it's OK.

01:03:55 ◼   ► I think the jet black one looks freaking cool.

01:03:58 ◼   ► Can you tell me what cromulent means?

01:03:59 ◼   ► It's not in the Apple dictionary.

01:04:01 ◼   ► Just it would take too long.

01:04:03 ◼   ► - Except for the other show.

01:04:04 ◼   ► (laughing)

01:04:07 ◼   ► - So I agree with you that the Jet Black,

01:04:09 ◼   ► at least aesthetically, looks awesome.

01:04:12 ◼   ► I immediately thought to myself,

01:04:16 ◼   ► oh, I know what I'm getting,

01:04:17 ◼   ► I'm gonna be getting a Jet Black iPhone 7,

01:04:20 ◼   ► and then I thought other things,

01:04:21 ◼   ► which we'll talk about in a minute.

01:04:23 ◼   ► But what was interesting was I had noticed earlier today

01:04:27 ◼   ► that Apple basically comes out and all but says,

01:04:32 ◼   ► Well, the JetBlack one is probably going to get the

01:04:37 ◼   ► smithereens scratched out of it.

01:04:39 ◼   ► So it says on the page that you go to go ahead and buy it,

01:04:43 ◼   ► footnote number two.

01:04:44 ◼   ► "The high gloss finish of the JetBlack iPhone 7 is achieved

01:04:47 ◼   ► through a precision nine-step

01:04:48 ◼   ► anodization and polishing process.

01:04:51 ◼   ► Its surface is equally as hard as other

01:04:53 ◼   ► anodized Apple products.

01:04:54 ◼   ► However, its high shine may show fine

01:04:56 ◼   ► microabrasions with use.

01:04:58 ◼   ► If you are concerned about this, we suggest you use one of

01:05:00 ◼   ► many cases available to protect your iPhone.

01:05:04 ◼   ► Or just get the black one without the jet.

01:05:08 ◼   ► I think that's the most important aspect of this, aesthetically speaking, before we get

01:05:11 ◼   ► into how these things might feel, is that black is back.

01:05:13 ◼   ► I hate the white front of all iOS devices.

01:05:16 ◼   ► I think it's crazy to put an actual bright white physical device next to your screen.

01:05:21 ◼   ► It just makes your screen look dingy because your screen is never going to be as white

01:05:24 ◼   ► as a reflective white surface.

01:05:26 ◼   ► Black, black, use it in all your product shots.

01:05:28 ◼   ► It makes the surface look like one big giant featureless thing and the screen just comes out of it black everywhere black front black back

01:05:34 ◼   ► Everywhere black is back. I'm happy about that and I have two blacks. It's so awesome

01:05:38 ◼   ► They have not space black not space great

01:05:40 ◼   ► Just black and jet black and I agree that the I wish they call the piano black

01:05:44 ◼   ► But I agree that the shiny black one. I mean

01:05:47 ◼   ► Can you even look at it? Can you even take it out of the case?

01:05:50 ◼   ► Like it's like the guitar and spinal tap don't touch it. Don't even look at it

01:05:53 ◼   ► Like you can't touch that with your fingers like it's just you know

01:05:56 ◼   ► It's like the piano black and Marco's car right you have that friend and near a Tesla right mm-hmm though

01:06:01 ◼   ► You can't touch it. You can't breathe on it

01:06:04 ◼   ► You can't do anything with it

01:06:05 ◼   ► But boy does it look good in product shots and it takes a lot to get me excited about the same laws in shape

01:06:10 ◼   ► That's been here for three years, but they found a way to do it. Yeah visually visually. I think this looks unbelievably good, right?

01:06:18 ◼   ► So now do you think this thing is gonna squirt out of our hands like oh like one of those little

01:06:21 ◼   ► Inverted water balloon things you know what those are

01:06:24 ◼   ► - Well, so, what's interesting about this,

01:06:28 ◼   ► so Gruber was in the hands-on area

01:06:30 ◼   ► doing a couple of periscopes earlier today,

01:06:32 ◼   ► and he said that people were asking about the grippiness

01:06:37 ◼   ► of the two different blacks, and he said that,

01:06:39 ◼   ► and there was a couple people that backed this up

01:06:40 ◼   ► so it's not just him, that the jet black super shiny one

01:06:44 ◼   ► is almost tacky feeling, it is surprisingly grippier

01:06:48 ◼   ► than the regular steel or the regular aluminum ones

01:06:51 ◼   ► that we've had to date, and grippier

01:06:53 ◼   ► than the matte black one.

01:06:55 ◼   ► So this is gonna be interesting.

01:06:58 ◼   ► Basically, what do you choose here?

01:07:00 ◼   ► Do you choose something that looks better

01:07:03 ◼   ► in pristine conditions, but is probably gonna look worse

01:07:08 ◼   ► all times of day, every day in reality,

01:07:11 ◼   ► and after the first day you have it,

01:07:13 ◼   ► but is easier to hold?

01:07:14 ◼   ► Or do you go with the one that is slippery

01:07:17 ◼   ► and harder to hold, and you'll probably have

01:07:19 ◼   ► to have a case with it?

01:07:20 ◼   ► So to me, I'm kinda leaning towards glossy black,

01:07:23 ◼   ► jet black, just because I like having

01:07:26 ◼   ► the additional grip texture.

01:07:28 ◼   ► And if it's gonna look crappy on the back, oh well.

01:07:31 ◼   ► So I've been going caseless for the last few months.

01:07:36 ◼   ► I got the D brand skin that MKBHD told everybody about.

01:07:40 ◼   ► I got those 'cause they're like 12 bucks

01:07:42 ◼   ► for both my 6S and then I also have the 6 non-S plus

01:07:50 ◼   ► that I bought for testing back when the first Plus came out.

01:07:52 ◼   ► And I put it on both of those,

01:07:54 ◼   ► just a basic black vinyl skin basically.

01:07:57 ◼   ► And it really does improve the grip by a decent amount.

01:08:01 ◼   ► But this sounds like it might even be more than that.

01:08:04 ◼   ► And so if I can get a very grippy back,

01:08:06 ◼   ► like I wonder is it gonna be as grippy as the,

01:08:10 ◼   ► like the old plastic cases on the 5C and the 3G and 3GS?

01:08:14 ◼   ► 'Cause that would be, like if it achieves

01:08:16 ◼   ► that level of grip, I don't care how it looks.

01:08:18 ◼   ► Like that would be amazing to hold

01:08:20 ◼   ► for a new potentially giant phone.

01:08:24 ◼   ► Because what you don't want with these big phones,

01:08:27 ◼   ► you don't want to need a case because cases add size.

01:08:31 ◼   ► So if your complaint is that the phone is too big

01:08:33 ◼   ► in your hand or pocket, the last thing you wanna do

01:08:35 ◼   ► is have to bulk it up just to add grip.

01:08:37 ◼   ► 'Cause then you're making that problem even worse.

01:08:39 ◼   ► So ideally, the reason I switch back after about a year

01:08:43 ◼   ► and a half of using the leather case,

01:08:44 ◼   ► the reason I switch back to caseless with these vinyl things

01:08:47 ◼   ► is because I wanted a smaller pocket size,

01:08:49 ◼   ► like I wanted to minimize that, and it works great.

01:08:52 ◼   ► And then I have the full usefulness of the left side,

01:08:57 ◼   ► swipe, the pushing and the force touch

01:09:00 ◼   ► for all the edge gestures and everything,

01:09:02 ◼   ► which are a little bit harder using the leather case.

01:09:04 ◼   ► So ideally, caseless but grippy is the way to go.

01:09:09 ◼   ► So I am totally willing to get the fingerprint

01:09:13 ◼   ► and scratch magnet and accept that it will just

01:09:15 ◼   ► never look good as long as it works well in my hand.

01:09:19 ◼   ► Because when I'm using the phone,

01:09:20 ◼   ► I'm not looking at the back.

01:09:22 ◼   ► - Fair enough.

01:09:24 ◼   ► Also interesting, which was not mentioned

01:09:25 ◼   ► during the keynote, but now is probably

01:09:26 ◼   ► a pretty good time to say it,

01:09:28 ◼   ► Apple quietly reduced the price of Apple,

01:09:32 ◼   ► what is it, AppleCare screen replacements.

01:09:35 ◼   ► It used to be, I believe, $100, and now it's only $30,

01:09:39 ◼   ► which is probably going to be enough for me

01:09:43 ◼   ► to buy AppleCare for the first time ever, and potentially enough for me to go caseless

01:09:49 ◼   ► for the first time in quite a long time.

01:09:52 ◼   ► I think I started using cases with the 4S, I think that's right, and I've been in cases

01:10:00 ◼   ► of some flavor ever since.

01:10:02 ◼   ► If AppleCare, if you get two accidental replacements for 30 bucks a pop with AppleCare, which I

01:10:06 ◼   ► believe is the case, and I have yet to irreco—what, how do you pronounce that word?

01:10:12 ◼   ► Anyway, I've yet to really destroy an iPhone.

01:10:15 ◼   ► Not like that, but I know what you mean.

01:10:16 ◼   ► Yeah, yeah.

01:10:17 ◼   ► I've yet to properly destroy an iPhone, knock on wood.

01:10:20 ◼   ► I think I might go caseless and just get AppleCare for the first time and just take my chances

01:10:25 ◼   ► because that's not a bad deal to get a whole new screen replacement, assuming there's no

01:10:30 ◼   ► other damage to the phone.

01:10:32 ◼   ► I have bad news for you.

01:10:34 ◼   ► You have irrevocably destroyed your iPhone the second you get that screen replaced.

01:10:39 ◼   ► You can't, these are not repairable devices.

01:10:43 ◼   ► I'm sorry to tell you that, but once they open up to replace the screen and put it back

01:10:47 ◼   ► together, it's never the same.

01:10:49 ◼   ► Yeah, that's probably right.

01:10:50 ◼   ► That's basically right, yeah.

01:10:51 ◼   ► I don't know.

01:10:52 ◼   ► I mean, it's not that I'm saying I'm planning on dropping the thing, but for the first time

01:10:56 ◼   ► in a long time, caselists might be caseless.

01:10:59 ◼   ► Oh my God.

01:11:01 ◼   ► I'm so tempted to hit the bell, but I just can't.

01:11:03 ◼   ► I just can't do it, Margo.

01:11:04 ◼   ► Insert some terrible rim shot.

01:11:06 ◼   ► He deserves it.

01:11:09 ◼   ► wow

01:11:12 ◼   ► oh so what about the the shiny uh the jet black business uh it's kind of i'm not gonna say this

01:11:21 ◼   ► is the same as the ipod nano the scratch horrific ipod nano but this is aesthetics aside and

01:11:28 ◼   ► grippiness aside um this is the wrong material to make super shiny i still maintain that my favorite

01:11:35 ◼   ► and the best phone design, aesthetically speaking, as just an object that you hold in your hand

01:11:40 ◼   ► setting aside most other things about it, is the 4 and 4S, and the black ones, obviously.

01:11:46 ◼   ► The black 4 and 4S had a shiny black back to them, and that worked because it was glass,

01:11:52 ◼   ► which is incredibly scratch-resistant, unlike this surface, which apparently, if you sneeze

01:11:57 ◼   ► on it, it's gonna get scratched.

01:11:58 ◼   ► Even if you put a case on it, it's gonna get scratched, because in between the case and

01:12:02 ◼   ► And your shiny black back is going to be some tiny little piece of dust that's going to

01:12:05 ◼   ► leave microscopic scratches on it, right?

01:12:08 ◼   ► But speaking of $30 screen replacements, glass back, not a great idea because now you have

01:12:13 ◼   ► two sides that can shatter and people did.

01:12:16 ◼   ► So I'm assuming the 10th anniversary iPhone 8 complete edge-to-edge piece of glass, blah,

01:12:22 ◼   ► blah, blah.

01:12:23 ◼   ► That presentation should have parts of it that were omitted for this one.

01:12:27 ◼   ► that emphasize how much stronger the glass is and how much it resists shattering and instead bends

01:12:33 ◼   ► and how much stiffer the case is. Just all the damage aspects. They leaned on waterproofing and

01:12:40 ◼   ► dustproofing, which is great, and I'm glad they're advancing on those fronts, but dropability-wise,

01:12:45 ◼   ► this one is just as shattery as the other ones. And now, if you get the Jet Black one,

01:12:48 ◼   ► it's like the scratchiest thing that Apple has ever shipped, according to their own documentation

01:12:54 ◼   ► engineer except for the iPod nano. So I think if you just want it for grippiness, that's

01:13:00 ◼   ► fine. I think if you buy this and use it without a case or even if you use it with a case,

01:13:04 ◼   ► you have to embrace the idea that it's going to get scuffed up. And I don't know, maybe

01:13:06 ◼   ► it will look good when it's scuffed up or maybe like Marco, you shouldn't care. But

01:13:11 ◼   ► it's another one of those products that unfortunately you have to divorce the reality of Apple product

01:13:16 ◼   ► shots from the product that you're going to actually unwrap because they're mostly unrelated

01:13:20 ◼   ► to each other and just make your piece with what it's going to really be like to own it.

01:13:24 ◼   ► But that aesthetic, shiny black that maintains, the 4 and 4S did that.

01:13:30 ◼   ► Because you can make glass pretty hard and scratch proof.

01:13:34 ◼   ► So if you didn't drop it and shatter either side of it, like I go look at my wife's 4S

01:13:38 ◼   ► right now, it still looks pretty darn good.

01:13:41 ◼   ► It looks almost like it's new.

01:13:42 ◼   ► That was an incredibly good design.

01:13:44 ◼   ► If you're going to do glossy, you have to do it something that's scratch resistant,

01:13:47 ◼   ► otherwise you're just inviting trouble.

01:13:49 ◼   ► So Apple's inviting trouble with this jet black thing,

01:13:51 ◼   ► but it looks really cool.

01:13:53 ◼   ► - Well, yeah, it looks really cool in pictures and videos.

01:13:57 ◼   ► - Yeah, no one has ever touched it.

01:13:59 ◼   ► - Yeah, if you look also in Gruber's periscope,

01:14:02 ◼   ► I believe it was the second one in the hands-on area,

01:14:04 ◼   ► you can see the phone that was in the hands-on area,

01:14:07 ◼   ► at one point he does an angle shot,

01:14:09 ◼   ► and you can just see it's covered in fingerprints.

01:14:12 ◼   ► And that's from a few, and they had people,

01:14:16 ◼   ► The staffers who were there running the hands-on area,

01:14:20 ◼   ► people were saying that they would wipe them down

01:14:22 ◼   ► with polishing cloths between each person handling them

01:14:24 ◼   ► most of the time.

01:14:26 ◼   ► And this one was just like one that was lying down

01:14:27 ◼   ► flat on the table, which obviously was handled

01:14:29 ◼   ► by like two or three people, maybe at most.

01:14:31 ◼   ► And it was covered in fingerprints.

01:14:33 ◼   ► Basically, your phone, if you get the jet black,

01:14:38 ◼   ► will never look the way, like,

01:14:40 ◼   ► by the time you're unwrapping it and plugging it in

01:14:43 ◼   ► to sync everything over, if you do everything with iTunes,

01:14:44 ◼   ► like a smart person with backups,

01:14:47 ◼   ► because then you don't have to enter your password

01:14:49 ◼   ► all over again if you click the encrypt backups box.

01:14:51 ◼   ► Anyway, by the time you're done setting up your phone,

01:14:54 ◼   ► it's not gonna look like that anymore.

01:14:55 ◼   ► Like you won't even get a day with it looking like that.

01:14:57 ◼   ► - Yeah, you can't touch it.

01:14:58 ◼   ► You can't touch it, you can't expose it to the air,

01:15:00 ◼   ► or dust, or anything like, you just can't.

01:15:02 ◼   ► And here's the thing, the front of all of our phones

01:15:05 ◼   ► already looks gross.

01:15:06 ◼   ► Like we are exuding oil all the time.

01:15:08 ◼   ► Our little fleshy appendages are just gross,

01:15:11 ◼   ► and they're like constantly, like that's just the way it is.

01:15:13 ◼   ► If you touch things with your bare fingers,

01:15:15 ◼   ► they will be gross.

01:15:16 ◼   ► Look at the front of your phone right now, it is a mess.

01:15:19 ◼   ► It has to be, like the oleophobic coating on there

01:15:21 ◼   ► to make the oil spread, but there's no getting around it.

01:15:25 ◼   ► - Yeah, by the way, I was wondering,

01:15:26 ◼   ► did they put that coating on the JetBlueye?

01:15:28 ◼   ► 'Cause they never mention it, so the answer's probably no.

01:15:30 ◼   ► But it seemed like it would have benefited

01:15:33 ◼   ► from the oleophobic coating.

01:15:35 ◼   ► - I don't know if that would have made it slippier,

01:15:36 ◼   ► but there's no hope.

01:15:39 ◼   ► The smudges, there's nothing anybody could do about it.

01:15:41 ◼   ► But I think, again, getting back to the 4 and 4S, they've smudged up and everything

01:15:45 ◼   ► too, but smudges can buff right out.

01:15:48 ◼   ► Scratches less so.

01:15:49 ◼   ► So if it is scratchy, then it's just going to look like a big scuffed up mess.

01:15:53 ◼   ► And it's like getting scratches in the clear coat of your car.

01:15:55 ◼   ► Eventually it just looks like a mess.

01:15:57 ◼   ► Whereas if your car was entirely made of glass, it wouldn't get scratches, but probably

01:16:01 ◼   ► not a great material choice for a car.

01:16:03 ◼   ► It's for many of the same reasons.

01:16:05 ◼   ► (laughs)

01:16:06 ◼   ► - Yeah, the other thing I would say about these colors is

01:16:09 ◼   ► the non-glossy black looks a little bit dated.

01:16:14 ◼   ► It reminds me of the iPhone 5, before the 5S,

01:16:18 ◼   ► when I had its own space black.

01:16:20 ◼   ► It just kinda looks like, okay,

01:16:23 ◼   ► you had a bunch of geeks pick some phone colors,

01:16:25 ◼   ► and of course they're gonna pick black.

01:16:26 ◼   ► - I like that it's actually black, though.

01:16:28 ◼   ► I'm sick of all these different grays.

01:16:30 ◼   ► Make it black.

01:16:31 ◼   ► - But see, now we have two blacks, though.

01:16:34 ◼   ► Do we really need two?

01:16:35 ◼   ► 'Cause then if you look at the rest of the colors,

01:16:37 ◼   ► there's no more space grayish.

01:16:38 ◼   ► Now you basically have light silver, gold, and pink.

01:16:42 ◼   ► To me, the whole lineup,

01:16:45 ◼   ► with the exception of the glossy black one,

01:16:48 ◼   ► the colors look a little bit dated and stale to me.

01:16:50 ◼   ► They look a little bit overplayed now,

01:16:51 ◼   ► which is weird for a brand new high-profile device like this.

01:16:54 ◼   ► Like, is it just me?

01:16:56 ◼   ► Do those colors not look old to you?

01:16:59 ◼   ► - Those colors don't do anything for this design.

01:17:02 ◼   ► The reason I think the Jet Ball Black looks so good is that it accentuates the parts of

01:17:05 ◼   ► this design that are interesting, which is basically the rounded edges.

01:17:08 ◼   ► And the rounded edges just blend away into nothing if you have an entirely matte case

01:17:12 ◼   ► on it.

01:17:13 ◼   ► When you have something that is glossy or even something that is black that's more reflective,

01:17:15 ◼   ► it highlights the rounded edges and makes it look cool.

01:17:19 ◼   ► Or even just the little highlights around the little speaker openings.

01:17:21 ◼   ► If everything is matte, it's like, well there's a screen and then some amorphous blob back

01:17:26 ◼   ► there that's like silvery or goldy, and that's not doing this design any favors.

01:17:30 ◼   ► And you're right, they have repeated those colors for a long period of time, and they're

01:17:33 ◼   ► not particularly helping it, but I think most people use cases.

01:17:36 ◼   ► I think the black one is great, mostly because you get the black front with it and then just

01:17:39 ◼   ► throw it in a case.

01:17:40 ◼   ► And I don't even remember what color the back of my phone is.

01:17:42 ◼   ► I assume it's grayish something, but I don't see it because it's inside my case.

01:17:46 ◼   ► So I think it's appropriate.

01:17:49 ◼   ► What else could they do with it?

01:17:50 ◼   ► Could they make them really dark primary colors?

01:17:53 ◼   ► I think that would be unwise at this point.

01:17:55 ◼   ► It's best to just stick with colors.

01:17:58 ◼   ► They know the relative popularity of those colors, add one or two new things in the mix,

01:18:02 ◼   ► and interesting also that they're doing the Blackbook thing, $150 for black if you want

01:18:07 ◼   ► your MacBook in black.

01:18:09 ◼   ► Well, if you want the Jet Black one, you can't get the lower storage model.

01:18:13 ◼   ► You have to get the 128 or 256, so it's a clear signal that the Jet Black one is supposed

01:18:17 ◼   ► to be the fancy one.

01:18:18 ◼   ► They're kind of punishing you for your desires for a shiny phone by A, giving you a phone

01:18:22 ◼   ► that's never going to look like that, and B, making you pay more, which is totally in

01:18:25 ◼   ► the Apple tradition and everyone who buys the Jet Black one, including me, are going

01:18:28 ◼   ► to deserve it.

01:18:29 ◼   ► So, you are getting a Jet Black one?

01:18:32 ◼   ► I think so. I think I'm going to get one because I didn't know if there would be anything in

01:18:35 ◼   ► the 7 to convince me to upgrade because it says it's my year. I have a 6. Mostly I was

01:18:39 ◼   ► convinced by the things we haven't talked about yet, but the Jet Black didn't hurt.

01:18:44 ◼   ► Fair enough.

01:18:46 ◼   ► You are the perfect person to have a Jet Black because you are always slightly dissatisfied

01:18:51 ◼   ► about everything and you will always be slightly dissatisfied with the condition of your jet

01:18:56 ◼   ► black finish.

01:18:57 ◼   ► I don't know if I think I'll probably still get a case for it.

01:18:59 ◼   ► I'm generally dissatisfied with the state of my leather case.

01:19:02 ◼   ► I don't know what's happened to it but it's starting to get like all rumply and pimply.

01:19:05 ◼   ► So my leather case was awesome up until maybe three months ago and then it started to get

01:19:10 ◼   ► rumply and now I'm like maybe I should get a black silicone case next time.

01:19:12 ◼   ► But I have to hold it in person to see what it's like, how slippery it is because I would

01:19:16 ◼   ► not use my 6 without a case ever.

01:19:19 ◼   ► I don't think I would use a 6S without a case either.

01:19:21 ◼   ► I'll have to try this one out to see how it is.

01:19:24 ◼   ► I am really torn because I really like the look of the Jet Black, but I think even in

01:19:30 ◼   ► a case I'm going to know that that thing's getting scratched crap, and I actually think

01:19:37 ◼   ► the Black Black looks really darn good as well.

01:19:40 ◼   ► I completely echo what Jon is saying, that to me, anything other than a black iPhone

01:19:44 ◼   ► is kind of silly.

01:19:46 ◼   ► Like, it would be one thing, I would actually really consider the silver phone if it had

01:19:50 ◼   ► a black front, but these white faces just, oh no thank you.

01:19:54 ◼   ► If there was a silver and black, I'd probably pull the trigger on that one, but since there's

01:19:58 ◼   ► not, I think I'm going to go regular black, and I think I'm going to go 128, I don't think

01:20:06 ◼   ► I need to go 256, and we'll talk more about that later.

01:20:09 ◼   ► Marco, what are you planning on doing?

01:20:11 ◼   ► So I'm going jet black for the grip,

01:20:15 ◼   ► even though I know it's gonna look bad.

01:20:16 ◼   ► It's like I'm tempted to take a piece of sandpaper

01:20:18 ◼   ► to the back the very first day I have it

01:20:19 ◼   ► and just give it a smooth coating.

01:20:21 ◼   ► Just to be like, give me a nice matte finish here

01:20:24 ◼   ► that's still grippy.

01:20:26 ◼   ► - The soft matte.

01:20:28 ◼   ► - Then it'll get slippery again.

01:20:30 ◼   ► I think it won't be grippy anymore.

01:20:31 ◼   ► I think part of the gripperiness is the shiny.

01:20:33 ◼   ► It's kind of like the plastic back of the 5C.

01:20:35 ◼   ► I think that's, so don't do that.

01:20:36 ◼   ► It'll happen naturally on its own.

01:20:38 ◼   ► - All right.

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01:21:47 ◼   ► - So next on the list of 10, water and dust resistant,

01:21:51 ◼   ► which is one of the things that was spilled

01:21:53 ◼   ► by Apple's own tweets earlier in the presentation.

01:21:57 ◼   ► So I don't have the term handy,

01:21:59 ◼   ► but now it is meeting like IP67,

01:22:03 ◼   ► something along those lines,

01:22:05 ◼   ► that means that, if I remember correctly,

01:22:07 ◼   ► you can submerge it not very deep for up to a half an hour

01:22:12 ◼   ► and it should work just fine, which is excellent.

01:22:15 ◼   ► I'm really excited about that.

01:22:17 ◼   ► And that's an improvement for everyone.

01:22:22 ◼   ► - Yeah, I mean, you could tell a lot of the changes

01:22:26 ◼   ► they've made this year are to,

01:22:28 ◼   ► and we'll get to the other ones in a minute,

01:22:30 ◼   ► but a lot of the changes they've made this year

01:22:32 ◼   ► are to reduce the ways in which people's iPhones

01:22:35 ◼   ► can fail or get killed, basically.

01:22:38 ◼   ► Like reduce the number of moving parts,

01:22:40 ◼   ► of parts that can get crap stuck in them

01:22:42 ◼   ► or cables bent in them or whatever else.

01:22:44 ◼   ► And this is just one other way.

01:22:46 ◼   ► Like clearly Apple looks at its repair data

01:22:50 ◼   ► from the Genius Bar and warranty claims and everything.

01:22:52 ◼   ► Clearly they know like anything you can do

01:22:54 ◼   ► to keep dust and water, especially water, out,

01:22:57 ◼   ► you will do wonders in prolonging the lifetime

01:23:00 ◼   ► of these devices and making people happier

01:23:02 ◼   ► with them.

01:23:03 ◼   ► You know, I disagree with some of the reasons

01:23:05 ◼   ► they've chosen to remove things like the headphone jack,

01:23:07 ◼   ► but the result here is, you know, pretty good

01:23:10 ◼   ► that now I don't have to worry if I get my phone

01:23:12 ◼   ► really wet to the point where like,

01:23:14 ◼   ► as Phil showed on stage, like somebody falling in a pool

01:23:17 ◼   ► with a phone in their pocket, or like,

01:23:18 ◼   ► I think the more pedestrian, horrible version of this

01:23:22 ◼   ► is dropping your phone in the toilet,

01:23:24 ◼   ► but there's lots of ways people can inadvertently

01:23:27 ◼   ► submerge their phone briefly in water

01:23:29 ◼   ► that used to most likely kill it,

01:23:32 ◼   ► and now most of the time or all the time basically won't.

01:23:36 ◼   ► And that's great.

01:23:37 ◼   ► - I can't believe they didn't do the obvious demo.

01:23:40 ◼   ► I wonder if it does this in real life.

01:23:41 ◼   ► Remember in the watch thing where they're like,

01:23:42 ◼   ► "Oh, we sealed up all the openings."

01:23:44 ◼   ► So they did the same graphic for the phone.

01:23:45 ◼   ► We sealed up all the openings.

01:23:46 ◼   ► Now it's even more water resistant.

01:23:48 ◼   ► Now the phone is water resistant,

01:23:50 ◼   ► except for of course we couldn't seal up the speaker.

01:23:52 ◼   ► So our solution here is that when water gets in the speaker

01:23:54 ◼   ► after you end the workout,

01:23:55 ◼   ► we push the water out of the speaker.

01:23:57 ◼   ► Well, the one opening that they left

01:23:59 ◼   ► aside from the speaker is on the phone

01:24:01 ◼   ► that has been known to have problems

01:24:03 ◼   ► is the lightning connector.

01:24:04 ◼   ► So what they should have done is,

01:24:05 ◼   ► we recommend once a month

01:24:06 ◼   ► that you put your phone in the water

01:24:07 ◼   ► and then the Taptic Engine will eject the water

01:24:10 ◼   ► and all the scum that's gone in there.

01:24:11 ◼   ► (laughing)

01:24:12 ◼   ► So you don't, because you get the Genius Bar,

01:24:13 ◼   ► like that has to be one of the major reasons

01:24:15 ◼   ► people go to the Genius Bar,

01:24:16 ◼   ► oh, it's not charging anymore,

01:24:17 ◼   ► I can't get the connector all the way in,

01:24:19 ◼   ► it says this accessory is not made for this device,

01:24:22 ◼   ► all the different problems that basically boil down

01:24:24 ◼   ► to you have pocket lint in your lightning port,

01:24:27 ◼   ► let me pick it out with this pointy little tool.

01:24:28 ◼   ► - Yep.

01:24:29 ◼   ► - If it's water resistant,

01:24:30 ◼   ► And if the Taptic Engine is right behind it, this is like a self-cleaning type of thing

01:24:34 ◼   ► where it should be able to, it needs a medium so it'll probably get some water, but like

01:24:38 ◼   ► eject the content like every once in a while your phone just like sneezes and ejects all

01:24:43 ◼   ► the scum that's in there.

01:24:44 ◼   ► That would be amazing.

01:24:45 ◼   ► Watch for that in the next version of the iPhone.

01:24:51 ◼   ► They did it in the watch!

01:24:52 ◼   ► Anyway, that's what I was thinking.

01:24:54 ◼   ► Can you imagine Phil explaining this feature?

01:24:56 ◼   ► We call it "iPuke."

01:24:58 ◼   ► - Like, oh God, but that would be really useful

01:25:01 ◼   ► because people's phones, mine included,

01:25:03 ◼   ► they always fill up with crap.

01:25:04 ◼   ► Like, I have to take some kind of pointy prod tool,

01:25:07 ◼   ► or often just a paperclip, and scrape out

01:25:10 ◼   ► all the pocket links at a lightning center

01:25:11 ◼   ► maybe every three or four months.

01:25:13 ◼   ► - I have to tell you, I've still never had to do that,

01:25:15 ◼   ► but I know that I am an outlier.

01:25:17 ◼   ► - Of course. - Talking to all the other

01:25:18 ◼   ► people I know with this phone, including my own parents.

01:25:20 ◼   ► Everyone else seems to have to do this, but not me.

01:25:23 ◼   ► - Now, the chat room has given us

01:25:26 ◼   ► the real-time follow-up we needed.

01:25:28 ◼   ► It is IP67 and the phones should be able to survive immersion

01:25:32 ◼   ► in up to 3.2 feet of water, which is one meter,

01:25:36 ◼   ► for up to 30 minutes.

01:25:37 ◼   ► So basically don't go deeper than about a yard or a meter

01:25:41 ◼   ► and don't leave it there for very long

01:25:43 ◼   ► and you should be good to go.

01:25:44 ◼   ► And that's super awesome.

01:25:45 ◼   ► - Don't try to take like underwater pictures with it,

01:25:47 ◼   ► by the way, like that's what it comes down to.

01:25:49 ◼   ► Like if you drop it in the water, it'll be fine, right?

01:25:51 ◼   ► But don't like, I'm gonna take it swimming

01:25:53 ◼   ► and take movies underwater for an hour.

01:25:54 ◼   ► Nope, don't do that.

01:25:55 ◼   ► As the tipster puts it eloquently in the chat,

01:25:58 ◼   ► it can survive me.

01:26:00 ◼   ► - Wow. - Jerks.

01:26:01 ◼   ► When we were going through our list of 10,

01:26:04 ◼   ► I accidentally skipped number two.

01:26:07 ◼   ► Water and dust resistance was number three.

01:26:09 ◼   ► And coincidentally, one of the ways

01:26:11 ◼   ► that they got to water and dust resistance

01:26:13 ◼   ► was by swapping out the home button

01:26:15 ◼   ► and it isn't really a button anymore.

01:26:19 ◼   ► It's a, not piece of glass necessarily,

01:26:21 ◼   ► but it's kind of like the new track pads

01:26:23 ◼   ► that Marco is so in love with.

01:26:25 ◼   ► And now it's all just smoke and mirrors

01:26:28 ◼   ► and the taptic engine.

01:26:29 ◼   ► - Straight out of Dune, buttoning without moving.

01:26:32 ◼   ► A reference that you guys don't get.

01:26:35 ◼   ► That's fine.

01:26:36 ◼   ► Anyway, it doesn't move.

01:26:37 ◼   ► It's a button that doesn't move.

01:26:38 ◼   ► We have a bunch of buttons that don't move on our Macs.

01:26:40 ◼   ► We're totally used to buttons that don't move.

01:26:42 ◼   ► The screen is filled with buttons that don't move.

01:26:44 ◼   ► Now the home button doesn't move anymore,

01:26:47 ◼   ► but it's still got a little indentation,

01:26:49 ◼   ► so it's nice that you could find it.

01:26:51 ◼   ► Yeah.

01:26:52 ◼   ► We'll see how it is.

01:26:54 ◼   ► Like Marco's least favorite non-moving trackpad is the one on the smallest device, and I'm

01:26:58 ◼   ► assuming that's because on the really small MacBook One the Taptic Engine can't give

01:27:02 ◼   ► the bump that he needs to feel like he's pressing something.

01:27:05 ◼   ► I imagine that problem will also exist in the very tiny phone.

01:27:08 ◼   ► Well it's worse than that even.

01:27:10 ◼   ► I mean if you look at the impressions that the hands-on people have of it, they all basically

01:27:16 ◼   ► say, "It actually doesn't feel anything like the Force Touch trackpads, and it doesn't

01:27:20 ◼   ► feel button-like at all."

01:27:23 ◼   ► - The opinions vary between the people who are there

01:27:26 ◼   ► about whether they like it or not,

01:27:28 ◼   ► but the overwhelming consensus is that it does not feel

01:27:32 ◼   ► like you're clicking a button at all.

01:27:33 ◼   ► - It doesn't fool you like the trackpad can fool you.

01:27:36 ◼   ► - No, the way they describe it sounds a lot more like

01:27:39 ◼   ► the Apple Watch's Taptic Engine, where like,

01:27:41 ◼   ► you push hard on something and it vibrates,

01:27:43 ◼   ► but it doesn't feel like you just clicked a button for real.

01:27:45 ◼   ► - Yeah, that's another thing I think I'll have to try

01:27:47 ◼   ► before I actually pull the trigger on the 7S.

01:27:50 ◼   ► I'm not gonna pre-order one, I'm not gonna order one

01:27:52 ◼   ► I don't see and I'm gonna wait, you know same stuff

01:27:54 ◼   ► I really do let people get the crappy first batch that has all the problems and go into the Apple Store and try it

01:27:59 ◼   ► I think no matter how bad it is

01:28:01 ◼   ► I'll get over it because again, honestly the the current home button on my six that goes in and out

01:28:06 ◼   ► I'm not a super big fan of that one

01:28:08 ◼   ► It's sometimes it bothers me, especially when using my iPad my new iPad Pro frequently

01:28:13 ◼   ► Especially with stupid iOS 10 with the little press the button to unlock. I don't want to press the button

01:28:18 ◼   ► I just want to unlock like it used to anyway, I'm gonna I'll get used to it

01:28:21 ◼   ► But pressing in, especially when I've got it on my lap, on my bed or something, I like

01:28:26 ◼   ► being able to sort of graze my fingers across the surface of the screen, except when I realize,

01:28:32 ◼   ► "Oh, I want to go back to the home screen."

01:28:33 ◼   ► Then I have to actually press really hard on the thing.

01:28:36 ◼   ► Now, Force Touch probably doesn't get rid of that hard pressing, but maybe it'll feel

01:28:41 ◼   ► better that nothing moves in.

01:28:42 ◼   ► I don't know.

01:28:43 ◼   ► I totally defer to everyone in the hands-on area, and the fact that it's been split at

01:28:47 ◼   ► this point probably means that this is not a slam-dunk home run, but I might not be bothered

01:28:52 ◼   ► by it.

01:28:53 ◼   ► But as with so many things, as we'll get to later, this just feels like an inevitability

01:28:58 ◼   ► where Apple gave all the examples.

01:29:02 ◼   ► We remove moving parts from our products because overall it's better for reliability and you'll

01:29:07 ◼   ► get used to it.

01:29:08 ◼   ► And I think all that is true.

01:29:09 ◼   ► Isn't the tapping engine a moving part that dies constantly?

01:29:12 ◼   ► But it's inside the thing.

01:29:14 ◼   ► Like it's not, you don't get the, it's a sealed unit.

01:29:16 ◼   ► Like it's not, is it not a moving part that you get to move, we move it.

01:29:19 ◼   ► - See this is like, I really, we'll get to this more, I really fundamentally disagree

01:29:25 ◼   ► with the justification that this is the inevitable future, of course we're moving to get rid

01:29:30 ◼   ► of all this stuff.

01:29:31 ◼   ► Really?

01:29:32 ◼   ► Is that really inevitable?

01:29:33 ◼   ► Like I think in a lot of these cases that's not really a valid argument or that's not

01:29:37 ◼   ► a complete argument.

01:29:39 ◼   ► - I don't know, I don't know if you've ever heard this podcast, Marco, called Hypercritical,

01:29:44 ◼   ► this guy who hosted it used to talk about the naked robotic core of different devices,

01:29:49 ◼   ► and I would say we're moving closer and closer to that.

01:29:52 ◼   ► Well, we have volume buttons, we have the silent button—

01:29:55 ◼   ► I was thinking of the volume buttons, right. Why do the volume buttons still move? And

01:29:58 ◼   ► when I was thinking about why the volume—and the power button—why do the volume buttons

01:30:01 ◼   ► and the power buttons still move? When I was thinking about that, I was thinking of my

01:30:04 ◼   ► very weird, rumply and pimply leather case from my iPhone 6, which, by the way, someone

01:30:08 ◼   ► in the chat room tells me that the 6S cases are actually manufactured differently, supposedly,

01:30:12 ◼   ► I assume better, but anyway, when I use my iPhone 6 in the leather case and I operate

01:30:19 ◼   ► the volume controls and the power button through this rumply leather case, they might as well

01:30:24 ◼   ► not move.

01:30:25 ◼   ► I can't even tell that they're moving.

01:30:26 ◼   ► I essentially just apply pressure to the bulges that are on the outside of the case and I'm

01:30:31 ◼   ► pretty much fine with applying pressure to the bulges.

01:30:34 ◼   ► I can't really feel them move underneath my fingers, but I don't have to apply that much

01:30:38 ◼   ► pressure.

01:30:39 ◼   ► made the volume buttons and the power buttons not move but feel the same as they do on my

01:30:45 ◼   ► leather case, I think I would be fine with that too. So maybe I'm going to be in the

01:30:48 ◼   ► camp that doesn't mind it, but the inevitability is just like moving parts break and get crap

01:30:55 ◼   ► wedged in them and are bad for waterproofing and it's not, you get used to not having them.

01:31:00 ◼   ► Like it's possible to make a good physical user interface with something that doesn't

01:31:05 ◼   ► move or doesn't move that much. As we've seen, like the the force track pads, they do flex,

01:31:10 ◼   ► they don't move, they don't go up and down, but they do actually flex if you were to look at with

01:31:14 ◼   ► a microscope, they do actually bend and flex. Maybe if they gave the home button a little bit

01:31:19 ◼   ► of give, again I think we talked about this when we were talking about the force track pad of the

01:31:22 ◼   ► F16, the control stick that doesn't move that much, it moves a little bit, they originally,

01:31:29 ◼   ► I think we went through this in this follow-up, but we're just gonna repeat the same freaking

01:31:32 ◼   ► follow-up. Like the control stick, normally when you play a control stick

01:31:35 ◼   ► like in a flight simulator game or an airplane you move it up down left and

01:31:38 ◼   ► right. Well in the f-16 the flight stick is not in between your legs but it's to

01:31:43 ◼   ► the side and I think they originally made it so it didn't move at all but it

01:31:47 ◼   ► was totally weird for for like pilots to just apply pressure and not have it move

01:31:51 ◼   ► so then they made it move a little bit but in general it doesn't move as much

01:31:54 ◼   ► so you're mostly just applying pressure. I think that kind of happy medium can

01:31:58 ◼   ► make for a really good efficient user interface maybe they just haven't struck

01:32:01 ◼   ► the right balance here, and when they come out with the 8, they will enhance it.

01:32:06 ◼   ► The worst case scenario is the rumor at 8 that they keep mocking up, which is actually

01:32:11 ◼   ► no button.

01:32:12 ◼   ► It's just a completely smooth surface, you can't even feel where it is, and it gives

01:32:16 ◼   ► as much as the screen gives.

01:32:17 ◼   ► And again, we all use buttons that don't give at all on the screen all the time, and we're

01:32:21 ◼   ► fine with it, but the home button is like the last bastion of like, I can pull the thing

01:32:24 ◼   ► out of my pocket and feel around to unlock the phone, and I think they can't really give

01:32:28 ◼   ► that up.

01:32:29 ◼   ► Yeah, I'm curious to see how it feels. Very, very curious. I feel like every

01:32:33 ◼   ► Apple device that I've owned that has a home button, over the year to two years that I use it,

01:32:41 ◼   ► the home button just feels less and less crisp over time.

01:32:44 ◼   ► Even though they've always worked, like I've never had a catastrophic failure of my home button,

01:32:49 ◼   ► it just feels kind of gross after a long time. And if this prevents that because nothing is actually moving,

01:32:57 ◼   ► I'm all for it. I mean, I'm a little worried based on the reviews like Marco was talking about, but in principle

01:33:03 ◼   ► Sounds good to me. Also real-time follow-up IP67

01:33:07 ◼   ► turns out that actually

01:33:09 ◼   ► IP is ingress protection and then the 6 and 7 are

01:33:13 ◼   ► How much dust protection you can get from 0 to 6, 6 being the most, and how much liquid protection you have

01:33:21 ◼   ► between 0 and

01:33:23 ◼   ► 9k

01:33:25 ◼   ► Where six I'm sorry seven is the immersion up to one meter in depth the two remaining options are immersion

01:33:31 ◼   ► One meter or more depth and 9k is powerful high-temperature water jets

01:33:37 ◼   ► So I guess if you wanted to bring it like a hot tub or something like that

01:33:40 ◼   ► Which I did not know I thought that was kind of cool

01:33:42 ◼   ► Anything else on home button design water dust resistance anything before the camera

01:33:48 ◼   ► It all remains to be seen in practice

01:33:51 ◼   ► Yeah, very much so but I mean so far this is sounding really good

01:33:55 ◼   ► I mean these are these are incremental updates, but but I dig it. I'm looking forward to it

01:34:00 ◼   ► All right captain negative. I I just I really don't like force tucks. That's it like I

01:34:05 ◼   ► Everyone says this one's different from other ones

01:34:07 ◼   ► So hey, maybe I could like this one a lot because it's not like the other ones who knows we'll see

01:34:11 ◼   ► I don't know

01:34:12 ◼   ► I really think that if you weren't told that you were trying a force touch

01:34:17 ◼   ► Trackpad for the first time now you've been ruined for life

01:34:20 ◼   ► But for the first time if you tried it on a MacBook Pro and not a MacBook and you weren't told beforehand

01:34:26 ◼   ► I really think you would never be able to know the difference especially if it was cranked up to maximum

01:34:32 ◼   ► Touchiness, I don't know what but maximum intensity

01:34:35 ◼   ► I really don't think you could tell but now you it's like you've seen the arrow in the FedEx logo and you are forever ruined. I

01:34:42 ◼   ► Don't know. Anyway, so let's talk cameras

01:34:46 ◼   ► First, and most importantly to me, as someone who does not think he's going plus-club, optical

01:34:53 ◼   ► image stabilization on the iPhone 7.

01:34:55 ◼   ► Two thumbs up for that.

01:34:57 ◼   ► F1.8 aperture, instead of, I think it was 2.2 before, is that right?

01:35:03 ◼   ► I believe that's what Dan Sturm had said to me on Twitter.

01:35:07 ◼   ► So a little bit wider aperture, which is really kind of exciting.

01:35:12 ◼   ► The lens that I have for my Micro Four Thirds camera

01:35:14 ◼   ► that I spent several hundred dollars on,

01:35:17 ◼   ► I think can go to maybe 1.4, and we're talking 1.8 here.

01:35:21 ◼   ► Like I don't know, I don't know like you guys do.

01:35:24 ◼   ► - There is a very important distinction here though,

01:35:26 ◼   ► and that is that the pairing of aperture to sensor size

01:35:31 ◼   ► is the relevant part here.

01:35:34 ◼   ► As you make the sensor smaller,

01:35:36 ◼   ► the aperture equivalent goes up.

01:35:39 ◼   ► So like an F1.8 aperture at the little tiny iPhone sensor

01:35:44 ◼   ► size might have like the background blur capabilities

01:35:48 ◼   ► of like an F4 or F5.6 lens on your size sensor.

01:35:52 ◼   ► I don't know the exact ratio for these two,

01:35:55 ◼   ► but it's like, and then like when you, you know,

01:35:57 ◼   ► if you have an F1.8 lens on your sensor