9: Fish Bicycle Scenario
  
   
 
 
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     - Sorry, so what are we talking about tonight? 
     
     
  
 
 
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     - I think it was actually kind of a slow week in tech news. 
     
     
  
 
 
 
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     - I think one thing I definitely 
     
     
  
 
 
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     did wanna talk about though, 
     
     
  
 
 
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     and I probably should have read more about it beforehand, 
     
     
  
 
 
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     but oh well, is this IDC PC sales are doomed to report. 
     
     
  
 
 
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     And do either of you know the specifics of it? 
     
     
  
 
 
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     I know the gist of it is that PC sales are way, way down. 
     
     
  
 
 
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     - Well, it's not way, it's like 14% or something, right? 
     
     
  
 
 
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     - But isn't that like the biggest drop in a decade 
     
     
  
 
 
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     But only because it was an industry that was always growing. 
     
     
  
 
 
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     Every year you sold a little bit more, and then it's just not just a slowing growth, 
     
     
  
 
 
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     but a reversal. 
     
     
  
 
 
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     Now it's—I don't even know if it's a reversal. 
     
     
  
 
 
 
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     None of us read enough about this. 
     
     
  
 
 
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     But at any rate, it's 14%. 
     
     
  
 
 
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     It's not like a 90% drop or a 50%. 
     
     
  
 
 
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     It's 14%, but people freak out about it. 
     
     
  
 
 
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     If you were to graph all these numbers, I think it would look like, "Oh, well, it's 
     
     
  
 
 
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     clear that growth is leveling off, and then it starts to turn downward, and that's what 
     
     
  
 
 
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     you would expect, right? 
     
     
  
 
 
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     I don't know. I think it's worth discussing and thinking about why people buy new PCs 
     
     
  
 
 
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     and when people buy new PCs. Because obviously, some degree of this growth was just population 
     
     
  
 
 
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     growing and more people getting a computer at all. 
     
     
  
 
 
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     I'm sure that factor was responsible for probably the majority of PC sales maybe in 
     
     
  
 
 
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     the 90s and probably a good amount of PC sales still in the 2000s. 
     
     
  
 
 
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     But I would guess that now, these days, the PC market probably relies a lot on upgrades 
     
     
  
 
 
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     in this decade. And the last one probably as well. 
     
     
  
 
 
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     And so, I have these theories, and I don't really have anything to back this up except 
     
     
  
 
 
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     my own personal experience and having previously been a PC guy and a tech support guy and everything 
     
     
  
 
 
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     else. One of my theories is, so in the 90s, when I got my first computer, and so this 
     
     
  
 
 
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     is when I started paying attention, plus I was a little bit young in the 80s, but so 
     
     
  
 
 
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     So in the 90s, I feel like most people—like, why would you upgrade your computer? 
     
     
  
 
 
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     Why would you buy a new computer? 
     
     
  
 
 
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     And I feel like in the 90s, the biggest reasons were significant speed upgrades or new capabilities. 
     
     
  
 
 
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     Like if your old computer didn't have a modem and you either added a modem to your 
     
     
  
 
 
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     computer or you got a new computer with a modem, later on you have networking support, 
     
     
  
 
 
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     once broadband comes in the very late 90s. 
     
     
  
 
 
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     You had the addition of things like sound cards and CD-ROM drives and major new hardware 
     
     
  
 
 
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     capabilities that sometimes required new computers and sometimes were just done as upgrades. 
     
     
  
 
 
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     And then similarly, back in the '90s, RAM was so incredibly scarce that an old computer 
     
     
  
 
 
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     and a new computer would actually be substantially differently performing even just two years 
     
     
  
 
 
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     later because the new computer would be able to afford more RAM. And CPUs were doing things 
     
     
  
 
 
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     like adding math coprocessors and adding hardware floating point ability, things that now just 
     
     
  
 
 
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     every computer and watch and HDMI adapter has built in, but back then they didn't. 
     
     
  
 
 
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     They also had the Mission Impossible operating system where this operating system will self-destruct 
     
     
  
 
 
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     in six months to two years. Your computer would just slowly get worse and worse and 
     
     
  
 
 
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     worse and what does a regular person do in that situation? Time to buy a new computer. 
     
     
  
 
 
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     That's what it comes down to. If the thing you have gets worse or broken or bad or inadequate 
     
     
  
 
 
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     in some way, that's when you replace it. A good comparison is television sets where the 
     
     
  
 
 
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     television set you had, it still shows TV shows. Does it turn on? Do the channels change? 
     
     
  
 
 
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     Okay, I'm fine. And HDTV was like, "Okay, well now I feel it is inadequate because I 
     
     
  
 
 
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     saw my friend's HDTV and mine doesn't look like that. It's time to buy a new TV." But 
     
     
  
 
 
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     Otherwise, people who are not video files would just keep their TV unless the TV stopped 
     
     
  
 
 
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     performing the job that it was supposed to do. 
     
     
  
 
 
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     And PCs used to be like you'd buy them, and in two years, it wasn't even as good as the 
     
     
  
 
 
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     day you bought it, forget it, compared to your friend's computer, where it also pales 
     
     
  
 
 
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     in comparison. 
     
     
  
 
 
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     But it just degraded. 
     
     
  
 
 
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     Software would get slower, and we'd get viruses, and the bugs would surface. 
     
     
  
 
 
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     Well, that was later, though. 
     
     
  
 
 
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     I feel like in the 2000s, I would say that was more when that happened. 
     
     
  
 
 
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     In the '90s, I think it was much more about computers were actually advancing significantly 
     
     
  
 
 
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     past their hardware capabilities. 
     
     
  
 
 
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     It was like HDTV came out every year. 
     
     
  
 
 
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     Every year, you'd see your friend's computer or the computer in the showrooms, and it would 
     
     
  
 
 
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     be like looking at your regular TV versus an HDTV. 
     
     
  
 
 
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     And you'd be like, "Oh, well, mine sucks now." 
     
     
  
 
 
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     But in the 2000s, I feel like there was also this major move towards laptops and wireless. 
     
     
  
 
 
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     And that helped drive a lot of sales. 
     
     
  
 
 
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     another way your thing could suck. Look at this guy. He's in a coffee shop. He's being 
     
     
  
 
 
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     cool and hip, and I'm attached to this gigantic full height tower. 
     
     
  
 
 
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     To that end, when I was in school, which was 2003-2004, I got a ThinkPad that had a built-in 
     
     
  
 
 
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     802.11b card. So rather than having this PCMCIA card with the little pimple, well not little, 
     
     
  
 
 
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     it was this huge bulbous thing sticking out the side, kind of like an SD card does in 
     
     
  
 
 
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     in a Mac today, well, I actually had a ThinkPad with a built-in, and I think it was a Cisco 
     
     
  
 
 
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     card no less, and oh man, I thought I was hot stuff. 
     
     
  
 
 
 
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     Because the three places on campus that actually had wireless at Virginia Tech at the time, 
     
     
  
 
 
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     I could do it without having that stupid PCMCIA card hanging out of my computer, and it was 
     
     
  
 
 
 
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     But it's interesting because, to go back a step, I remember vividly my dad and I taking 
     
     
  
 
 
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     our 386 and adding a math co-processor to it. 
     
     
  
 
 
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     And so I feel like... 
     
     
  
 
 
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     Yeah, exactly. And so I feel like there was a period of time where advances were happening 
     
     
  
 
 
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     slow enough that you could kind of staple them on the computer you had. And I would, 
     
     
  
 
 
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     based on NoFacts whatsoever, I feel like that was early to mid-90s. And then Marco, I think 
     
     
  
 
 
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     you're right. Then all of a sudden, the velocity really cranked up, and then you had 
     
     
  
 
 
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     to replace an entire computer or an entire motherboard to get the next advancement. 
     
     
  
 
 
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     Sure. Although to be fair, prices plummeted during that same time. 
     
     
  
 
 
 
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     The computer in '94 was like $2,500, and then by '97 I built a whole new one from parts 
     
     
  
 
 
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     for like $900. 
     
     
  
 
 
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     I mean, it was a substantial difference. 
     
     
  
 
 
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     Well, that's silicon consolidation. 
     
     
  
 
 
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     Shrinking means you can fit more stuff on fewer chips. 
     
     
  
 
 
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     Fewer chips cost less money, blah, blah, blah. 
     
     
  
 
 
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     It's to the point where our iPhones, you get the whole system on a chip, right? 
     
     
  
 
 
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     I feel like in the 2000s, there were still these things happening. 
     
     
  
 
 
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     There were still these big new reasons why you'd want a new computer, and a lot of that 
     
     
  
 
 
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     had to do with wireless and people moving from default of buying desktops to default 
     
     
  
 
 
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     of buying laptops. 
     
     
  
 
 
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     But I think a lot… 
     
     
  
 
 
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     I was working briefly in the tech support business in the mid-2000s, and I was for very 
     
     
  
 
 
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     many years before and after that still doing it on the side for friends and family and 
     
     
  
 
 
 
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     It was very, very clear that starting in probably the early to mid-2000s, a lot of people were 
     
     
  
 
 
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     replacing perfectly good computers because they were full of malware and people thought, 
     
     
  
 
 
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     "Oh, it had slowed down because it's too old, I guess. I have to get a new one." They 
     
     
  
 
 
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     wouldn't think to reformat and reinstall Windows. That was never considered. They would 
     
     
  
 
 
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     just go out and buy a new computer even though their whole world was perfectly fine hardware-wise, 
     
     
  
 
 
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     which is a comical and tragic waste of resources. But I feel like that certainly boosted PC 
     
     
  
 
 
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     sales and probably is still to some extent, although anti-malware tools are way better 
     
     
  
 
 
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     now and way more widespread, but that has to be a lot. 
     
     
  
 
 
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     No, exactly. 
     
     
  
 
 
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     Like, people don't know. 
     
     
  
 
 
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     Regular people don't know. 
     
     
  
 
 
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     They would say, "Oh, I'm out of space. 
     
     
  
 
 
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     I have to get a new computer." 
     
     
  
 
 
 
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     Or, "It got slow and I didn't knowingly do anything to make it slow, so thus it must 
     
     
  
 
 
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     be that technology has progressed past me and it's time to get new hardware," where 
     
     
  
 
 
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     where you're absolutely right. 
     
     
  
 
 
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     In reality, it is, well, and John is right as well, 
     
     
  
 
 
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     it's a Mission Impossible operating system 
     
     
  
 
 
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     where every six months you're gonna have 
     
     
  
 
 
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     to reinstall Windows from scratch. 
     
     
  
 
 
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     And especially without really good backup solutions, 
     
     
  
 
 
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     or, I mean, this is a time before in-home networks 
     
     
  
 
 
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     were a thing, or for the most part, anyway. 
     
     
  
 
 
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     - And it was very expensive to have three times 
     
     
  
 
 
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     as much hardware space as you actually needed. 
     
     
  
 
 
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     - Right, right. - Well, nobody backs up now, 
     
     
  
 
 
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     either, let's not kid ourselves. 
     
     
  
 
 
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     - That's true. - That's true. 
     
     
  
 
 
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     - I mean, the Mac users probably have the highest percentage 
     
     
  
 
 
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     anybody just because of Apple's incredible push with Time Machine and like the Apple 
     
     
  
 
 
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     Store experience where there's likely to be someone during your purchase experience 
     
     
  
 
 
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     who told you that Time Machine exists and it's a thing you might want to consider 
     
     
  
 
 
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     doing and it's not that hard. 
     
     
  
 
 
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     But the percentage is probably just depressingly low for Mac users and even more depressingly 
     
     
  
 
 
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     low for regular people. 
     
     
  
 
 
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     Yeah, I would guess that's true. 
     
     
  
 
 
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     But either way, my point is that let's say you had, and I don't remember a really 
     
     
  
 
 
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     really valid number at the time. 
     
     
  
 
 
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     But let's just say you had a gig of MP3s in early 2000s. 
     
     
  
 
 
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     Where are you gonna put that gig of MP3s 
     
     
  
 
 
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     while you're reinstalling everything on your hard drive? 
     
     
  
 
 
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     And I mean, you could burn it to CD, 
     
     
  
 
 
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     and obviously there's many other options that existed, 
     
     
  
 
 
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     but they weren't commonplace. 
     
     
  
 
 
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     And that's assuming you're confident enough 
     
     
  
 
 
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     in your abilities to even reinstall Windows, 
     
     
  
 
 
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     of which eliminates 99% of the population to begin with. 
     
     
  
 
 
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     - Well, that's why everyone was just raced 
     
     
  
 
 
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     into the arms of appliance-like devices 
     
     
  
 
 
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     like iPods and smartphones. 
     
     
  
 
 
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     Because that, I mean, that's the story here, 
     
     
  
 
 
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     like, "Okay, people aren't buying PCs. Why? Because they replace their PCs with a smartphone 
     
     
  
 
 
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     or with an iPod or with a combination." Because if you have that gig of MP3s, you're probably 
     
     
  
 
 
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     pretty geeky to begin with. But anyone with a gig of MP3s who is not geeky probably has 
     
     
  
 
 
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     it on a phone or an iPod that works more like an appliance that gives them a fighting chance 
     
     
  
 
 
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     of preserving that in some way. Like, they trash their PC, they get a new one, but they 
     
     
  
 
 
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     just plug their iPod into it and it says, "Do you want to sync with this?" I don't even 
     
     
  
 
 
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     if it allows you to do that crap. But like, I would imagine that the lifeboat for their 
     
     
  
 
 
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     music is these small handheld appliance-like devices, and it's not so much like, "Oh, they 
     
     
  
 
 
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     like them better because they're small and handheld and people have to have a phone anyway." 
     
     
  
 
 
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     It's just that they work. They're so much more friendly to people. You know, you can't 
     
     
  
 
 
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     screw it up. You can install apps, uninstall apps. There's very little you can do. I don't 
     
     
  
 
 
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     think specifically Apple devices, but even Android phones are much less intimidating 
     
     
  
 
 
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     and much less easy to accidentally screw up than a PC. 
     
     
  
 
 
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     So I was surprised that people say, "Well, I can get Facebook on this. 
     
     
  
 
 
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     I can send text messages. 
     
     
  
 
 
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     I can make phone calls. 
     
     
  
 
 
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     I can look at the few websites I want to do. 
     
     
  
 
 
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     And I get Netflix on my TV. 
     
     
  
 
 
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     Remind me again why I have a computer?" 
     
     
  
 
 
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     I think that's why a lot of people are assuming this report is, or assuming that this decline 
     
     
  
 
 
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     in PC sales is being caused by tablets. 
     
     
  
 
 
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     And I think it's really being more caused by smartphones. 
     
     
  
 
 
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     Yeah, tablets, I mean, they don't help. 
     
     
  
 
 
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     They're not helping matters, but smartphones, 
     
     
  
 
 
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     it seems it's got to be by far. 
     
     
  
 
 
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     It's the stealing the growth market of the people who 
     
     
  
 
 
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     previously were going to buy a computer, 
     
     
  
 
 
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     but now don't feel the need for one of those 
     
     
  
 
 
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     who keep upgrading their phone every couple 
     
     
  
 
 
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     of years for a similar cost to buying a really terrible PC. 
     
     
  
 
 
	 00:11:27
     ◼
      
     ► 
     I know PCs are way cheaper than you think they are, John. 
     
     
  
 
 
	 00:11:30
     ◼
      
     ► 
     People buy PCs at Costco and Sam's Club for like $300. 
     
     
  
 
 
	 00:11:35
     ◼
      
     ► 
     I'm saying the phone is a similar cost. 
     
     
  
 
 
	 00:11:37
     ◼
      
     ► 
     It's $299 for your fancy smartphone, 
     
     
  
 
 
	 00:11:40
     ◼
      
     ► 
     plus the contract that you're probably going to get anyway 
     
     
  
 
 
	 00:11:42
     ◼
      
     ► 
     so you can text all your-- you know what I mean? 
     
     
  
 
 
	 00:11:44
     ◼
      
     ► 
     That's factored in. 
     
     
  
 
 
	 00:11:45
     ◼
      
     ► 
     It's like, well, you've got to have a cell phone. 
     
     
  
 
 
	 00:11:47
     ◼
      
     ► 
     And yeah, the data plan is a little bit more expensive. 
     
     
  
 
 
	 00:11:48
     ◼
      
     ► 
     Hey, it's only $300. 
     
     
  
 
 
	 00:11:49
     ◼
      
     ► 
     Well, you could have bought a $300 PC. 
     
     
  
 
 
	 00:11:51
     ◼
      
     ► 
     And honestly, you should buy a $300 smartphone 
     
     
  
 
 
	 00:11:54
     ◼
      
     ► 
     instead of a $300 PC. 
     
     
  
 
 
	 00:11:55
     ◼
      
     ► 
     You will be much more satisfied with it. 
     
     
  
 
 
	 00:11:57
     ◼
      
     ► 
     And in this day and age, if you are at all interested in owning a computer and you live 
     
     
  
 
 
	 00:12:02
     ◼
      
     ► 
     in a first world country, you probably have already owned one. 
     
     
  
 
 
	 00:12:06
     ◼
      
     ► 
     Unless you're like 10 years old or something. 
     
     
  
 
 
	 00:12:09
     ◼
      
     ► 
     But you've probably already owned one. 
     
     
  
 
 
	 00:12:11
     ◼
      
     ► 
     And so you are faced not necessarily with the decision of, "Should I go out and buy 
     
     
  
 
 
	 00:12:16
     ◼
      
     ► 
     a new PC this year? 
     
     
  
 
 
	 00:12:18
     ◼
      
     ► 
     But should I upgrade my PC this year?" 
     
     
  
 
 
	 00:12:21
     ◼
      
     ► 
     And I feel like people are doing so much more. 
     
     
  
 
 
	 00:12:24
     ◼
      
     ► 
     You're right. 
     
     
  
 
 
	 00:12:25
     ◼
      
     ► 
     People are doing so much more on their phones now. 
     
     
  
 
 
	 00:12:26
     ◼
      
     ► 
     the phones have become the primary computing device for so many people. I feel like so 
     
     
  
 
 
	 00:12:34
     ◼
      
     ► 
     many people probably have these great new smartphones, whatever kind, I don't really 
     
     
  
 
 
	 00:12:39
     ◼
      
     ► 
     care, these great new smartphones, and then they have some laptop from 2008 that's creaking 
     
     
  
 
 
	 00:12:47
     ◼
      
     ► 
     and falling apart, some Dell Inspiron piece of garbage, and this creaky plastic thing 
     
     
  
 
 
	 00:12:53
     ◼
      
     ► 
     that has Windows XP on it that they hardly ever use. Maybe they open it up a couple times 
     
     
  
 
 
	 00:12:58
     ◼
      
     ► 
     a year to get some file or do something that they can't do on their phone. But what's 
     
     
  
 
 
	 00:13:05
     ◼
      
     ► 
     their motivation to upgrade that computer ever, as long as it still works? And even 
     
     
  
 
 
	 00:13:09
     ◼
      
     ► 
     when it breaks, what's their motivation then? I have to wonder, how many people—there's 
     
     
  
 
 
	 00:13:15
     ◼
      
     ► 
     some minimum amount of computing, especially in the internet age, that you have to do to 
     
     
  
 
 
	 00:13:18
     ◼
      
     ► 
     feel like you're part of society. You don't necessarily have to have a Facebook page, 
     
     
  
 
 
	 00:13:22
     ◼
      
     ► 
     would probably have to have email, 
     
     
  
 
 
	 00:13:24
     ◼
      
     ► 
     and you'd probably have to know about the web. 
     
     
  
 
 
	 00:13:26
     ◼
      
     ► 
     And there's a baseline of like, you 
     
     
  
 
 
	 00:13:29
     ◼
      
     ► 
     are part of our regular first world country society. 
     
     
  
 
 
	 00:13:31
     ◼
      
     ► 
     You have some connection to the internet and electronic device. 
     
     
  
 
 
	 00:13:35
     ◼
      
     ► 
     And that's the thing that used to be bringing people along 
     
     
  
 
 
	 00:13:38
     ◼
      
     ► 
     and they'd buy PCs. 
     
     
  
 
 
	 00:13:39
     ◼
      
     ► 
     But I wonder how many of the people-- 
     
     
  
 
 
	 00:13:41
     ◼
      
     ► 
     like once you cross that baseline, 
     
     
  
 
 
	 00:13:42
     ◼
      
     ► 
     how many people use personal computers for "leisure," 
     
     
  
 
 
	 00:13:45
     ◼
      
     ► 
     I guess, put that in quotes or whatever. 
     
     
  
 
 
	 00:13:47
     ◼
      
     ► 
     Where most of the time, you're at work, you're commuting, 
     
     
  
 
 
	 00:13:51
     ◼
      
     ► 
     you're doing stuff. 
     
     
  
 
 
	 00:13:52
     ◼
      
     ► 
     You're not like, your leisure time is small for the working person during the day. 
     
     
  
 
 
	 00:13:56
     ◼
      
     ► 
     You have your job, you have your family, you have all those responsibilities, then you 
     
     
  
 
 
	 00:13:58
     ◼
      
     ► 
     have a small amount of leisure time per day that you can watch TV, you can go to a movie, 
     
     
  
 
 
	 00:14:02
     ◼
      
     ► 
     you can go out, like whatever you want to do during that leisure time to engage in your 
     
     
  
 
 
 
	 00:14:06
     ◼
      
     ► 
     How many people choose to take any portion of that leisure time and sit in front of a 
     
     
  
 
 
	 00:14:10
     ◼
      
     ► 
     personal computer? 
     
     
  
 
 
	 00:14:12
     ◼
      
     ► 
     I would imagine it's very small, especially if they can get their sort of societal baseline 
     
     
  
 
 
	 00:14:16
     ◼
      
     ► 
     participation in the internet age all during the day by looking at their phone. 
     
     
  
 
 
	 00:14:20
     ◼
      
     ► 
     Well, I wouldn't assume it's that small of people who want to have computing-like activities 
     
     
  
 
 
	 00:14:27
     ◼
      
     ► 
     during that time. I think especially social networking, especially Facebook. But even 
     
     
  
 
 
	 00:14:32
     ◼
      
     ► 
     before that, casual games. In fact, I would even say that it's probably likely that that 
     
     
  
 
 
	 00:14:41
     ◼
      
     ► 
     number of people is still increasing. The number of people who would rather spend that 
     
     
  
 
 
	 00:14:45
     ◼
      
     ► 
     that leaves your time either... TV was obviously the big answer in the past, and still is probably 
     
     
  
 
 
	 00:14:51
     ◼
      
     ► 
     the predominant answer, but now you have, especially as computers moved first to laptops 
     
     
  
 
 
	 00:14:57
     ◼
      
     ► 
     and now to phones and tablets so predominantly, now you have the option to be checking email 
     
     
  
 
 
	 00:15:03
     ◼
      
     ► 
     and browsing Facebook while you have the TV on and you kind of have to pay attention to 
     
     
  
 
 
	 00:15:07
     ◼
      
     ► 
     it, and that's a very popular option. And there's a lot of people who just go to the 
     
     
  
 
 
	 00:15:11
     ◼
      
     ► 
     computer room or their computer desk or whatever and spend their leisure time browsing Facebook 
     
     
  
 
 
	 00:15:17
     ◼
      
     ► 
     and playing little games and stuff instead of watching TV. 
     
     
  
 
 
	 00:15:21
     ◼
      
     ► 
     That I think is still growing and still has plenty of room to grow. 
     
     
  
 
 
	 00:15:25
     ◼
      
     ► 
     When I picture it, I have trouble picturing someone going off. 
     
     
  
 
 
	 00:15:27
     ◼
      
     ► 
     I guess maybe it's because I'm picturing a desktop computer and that's why I can't 
     
     
  
 
 
 
	 00:15:31
     ◼
      
     ► 
     Maybe if I picture a laptop and they're on the couch anyway that it seems more plausible. 
     
     
  
 
 
	 00:15:34
     ◼
      
     ► 
     But I just see them getting this done throughout the course of the day with their phone. 
     
     
  
 
 
	 00:15:40
     ◼
      
     ► 
     And even when they're sitting and watching TV, they're having the phone next to them. 
     
     
  
 
 
	 00:15:42
     ◼
      
     ► 
     I don't see anyone going off into a room where there's a desktop sitting down in that chair 
     
     
  
 
 
	 00:15:45
     ◼
      
     ► 
     and doing stuff for long periods of time. 
     
     
  
 
 
	 00:15:47
     ◼
      
     ► 
     And I don't see people so much sitting on the couch with their laptops open. 
     
     
  
 
 
	 00:15:50
     ◼
      
     ► 
     I think they used to do that until phones and a little bit tablets. 
     
     
  
 
 
	 00:15:54
     ◼
      
     ► 
     But I don't know. 
     
     
  
 
 
	 00:15:55
     ◼
      
     ► 
     It's hard for me to gauge because there's this circle of computer connectivity savvy 
     
     
  
 
 
	 00:16:00
     ◼
      
     ► 
     surrounding me through my own influence of my family and everything, making them all 
     
     
  
 
 
	 00:16:04
     ◼
      
     ► 
     get iPods and get computers. 
     
     
  
 
 
	 00:16:07
     ◼
      
     ► 
     I don't know what it's like outside that circle. 
     
     
  
 
 
	 00:16:11
     ◼
      
     ► 
     It's hard to observe. 
     
     
  
 
 
	 00:16:12
     ◼
      
     ► 
     It's also worth considering the connectivity problem. 
     
     
  
 
 
	 00:16:16
     ◼
      
     ► 
     That certainly at your house, people who have computers 
     
     
  
 
 
	 00:16:19
     ◼
      
     ► 
     tend to have Wi-Fi these days, usually 
     
     
  
 
 
	 00:16:21
     ◼
      
     ► 
     because it comes for free with your internet connection. 
     
     
  
 
 
	 00:16:23
     ◼
      
     ► 
     But if you have a laptop and you want to bring it anywhere, 
     
     
  
 
 
	 00:16:28
     ◼
      
     ► 
     most people don't tether. 
     
     
  
 
 
	 00:16:30
     ◼
      
     ► 
     Most people don't have 3G cards in their laptops. 
     
     
  
 
 
	 00:16:34
     ◼
      
     ► 
     Most people, their laptops are only 
     
     
  
 
 
	 00:16:36
     ◼
      
     ► 
     connected if they have Wi-Fi somewhere. Despite what many geeks like to think, Wi-Fi is nowhere 
     
     
  
 
 
	 00:16:42
     ◼
      
     ► 
     near ubiquitous, not even close. But if they have a smartphone, that's effectively always 
     
     
  
 
 
 
	 00:16:52
     ◼
      
     ► 
     So it's almost like, I feel like computers now—this isn't a perfect analogy, but 
     
     
  
 
 
	 00:16:58
     ◼
      
     ► 
     Bear with me. 
     
     
  
 
 
	 00:16:59
     ◼
      
     ► 
     I feel like computers now are kind of like PDAs in 2003. 
     
     
  
 
 
	 00:17:03
     ◼
      
     ► 
     You know, like they were cool and they were useless for them 
     
     
  
 
 
	 00:17:10
     ◼
      
     ► 
     but these other things were coming up 
     
     
  
 
 
	 00:17:11
     ◼
      
     ► 
     and just destroying the relevance of that market because-- 
     
     
  
 
 
	 00:17:15
     ◼
      
     ► 
     - It's not gonna get wiped out like PDAs did though. 
     
     
  
 
 
	 00:17:17
     ◼
      
     ► 
     - No, it won't and that's why it's not a perfect analogy 
     
     
  
 
 
	 00:17:19
     ◼
      
     ► 
     but I think it's a similar level of relevance 
     
     
  
 
 
	 00:17:22
     ◼
      
     ► 
     to people now. 
     
     
  
 
 
	 00:17:23
     ◼
      
     ► 
     - Well, sort of. 
     
     
  
 
 
	 00:17:25
     ◼
      
     ► 
     What you forget as a spoiled person 
     
     
  
 
 
	 00:17:27
     ◼
      
     ► 
     who works out of the house and doesn't have to go to an 
     
     
  
 
 
	 00:17:28
     ◼
      
     ► 
     office like John and I, is that even business people whom 
     
     
  
 
 
	 00:17:33
     ◼
      
     ► 
     don't, on the strictest sense, their living 
     
     
  
 
 
	 00:17:35
     ◼
      
     ► 
     isn't in the computer. 
     
     
  
 
 
	 00:17:36
     ◼
      
     ► 
     By that I mean they're not writing code or doing 
     
     
  
 
 
	 00:17:38
     ◼
      
     ► 
     something on those lines. 
     
     
  
 
 
	 00:17:40
     ◼
      
     ► 
     Business people still have PCs and droves because they need 
     
     
  
 
 
	 00:17:42
     ◼
      
     ► 
     to do corporate email, they need to write Word documents, 
     
     
  
 
 
	 00:17:44
     ◼
      
     ► 
     and they need to write PowerPoints, and 
     
     
  
 
 
	 00:17:46
     ◼
      
     ► 
     so on and so forth. 
     
     
  
 
 
	 00:17:46
     ◼
      
     ► 
     So I don't think anything you've said is necessarily 
     
     
  
 
 
	 00:17:49
     ◼
      
     ► 
     incorrect, but I think we should point out that this is 
     
     
  
 
 
	 00:17:51
     ◼
      
     ► 
     all true of outside of the workplace activities. 
     
     
  
 
 
	 00:17:55
     ◼
      
     ► 
     And all sorts of professions these days are still completely and utterly tied to having 
     
     
  
 
 
	 00:18:01
     ◼
      
     ► 
     a computer in front of you always during the workday. 
     
     
  
 
 
	 00:18:04
     ◼
      
     ► 
     Yeah, that'll be interesting. 
     
     
  
 
 
 
	 00:18:06
     ◼
      
     ► 
     Canary, like to see, like, I don't know what, that's a good question, like what's a steady 
     
     
  
 
 
	 00:18:10
     ◼
      
     ► 
     state is going to be, you know, going forward? 
     
     
  
 
 
	 00:18:12
     ◼
      
     ► 
     Like, how will this settle, sort of how, how TV versus movies kind of settled in after 
     
     
  
 
 
	 00:18:16
     ◼
      
     ► 
     the invention of television, you know, it didn't wipe out movies, but the ratio is sort 
     
     
  
 
 
	 00:18:19
     ◼
      
     ► 
     of adjusted to a, a, not a steady state, but not as dramatic as, you know, at first. 
     
     
  
 
 
	 00:18:24
     ◼
      
     ► 
     was no TV and all of a sudden there is, houses shake out. But yeah, once the majority of 
     
     
  
 
 
	 00:18:28
     ◼
      
     ► 
     people who would have gone into work and sat in front of a PC no longer do that and they 
     
     
  
 
 
	 00:18:34
     ◼
      
     ► 
     sit in front of something else, that'll be the bell. And that's why I think the PC won't 
     
     
  
 
 
	 00:18:38
     ◼
      
     ► 
     like the movie theaters. The PC won't go away because there are certain tasks that, I mean, 
     
     
  
 
 
	 00:18:43
     ◼
      
     ► 
     it depends on what you call a PC. Is your PC a big screen with a nice keyboard that 
     
     
  
 
 
	 00:18:49
     ◼
      
     ► 
     you sit in front of, but actually all it is is a bunch of naked peripherals that you walk 
     
     
  
 
 
	 00:18:53
     ◼
      
     ► 
     walk up to with your phone and it magically connects them? 
     
     
  
 
 
	 00:18:55
     ◼
      
     ► 
     Is that a PC anymore or is that your smartphone, right? 
     
     
  
 
 
	 00:18:57
     ◼
      
     ► 
     I don't know the semantics, but I'm saying like, 
     
     
  
 
 
	 00:18:59
     ◼
      
     ► 
     a thing with a large screen and a more efficient 
     
     
  
 
 
	 00:19:03
     ◼
      
     ► 
     input device than you can get in a handheld device, 
     
     
  
 
 
	 00:19:05
     ◼
      
     ► 
     whatever that thing is, and I'm just gonna continue 
     
     
  
 
 
	 00:19:07
     ◼
      
     ► 
     calling it a PC, I don't think people are going to go 
     
     
  
 
 
	 00:19:11
     ◼
      
     ► 
     to work and not sit in front of one of those. 
     
     
  
 
 
	 00:19:13
     ◼
      
     ► 
     Or even if it's like you go to work and you put your hands 
     
     
  
 
 
	 00:19:17
     ◼
      
     ► 
     into the neuroreceptors and put on your glasses, 
     
     
  
 
 
	 00:19:19
     ◼
      
     ► 
     like you know what I mean? 
     
     
  
 
 
	 00:19:20
     ◼
      
     ► 
     the thing that is at your desk lets you get your job done, 
     
     
  
 
 
	 00:19:23
     ◼
      
     ► 
     that's not gonna be a phone, 
     
     
  
 
 
	 00:19:24
     ◼
      
     ► 
     because the constraints are different. 
     
     
  
 
 
	 00:19:27
     ◼
      
     ► 
     It doesn't have to be small to fit in your pocket. 
     
     
  
 
 
	 00:19:29
     ◼
      
     ► 
     Why would it be? 
     
     
  
 
 
	 00:19:30
     ◼
      
     ► 
     Now maybe the entire smarts of your work experience 
     
     
  
 
 
	 00:19:32
     ◼
      
     ► 
     are on something the size of a phone, 
     
     
  
 
 
	 00:19:33
     ◼
      
     ► 
     and you carry it with you, 
     
     
  
 
 
	 00:19:34
     ◼
      
     ► 
     but that experience of taking advantage of the fact 
     
     
  
 
 
	 00:19:39
     ◼
      
     ► 
     that you don't have to be battery powered all the time, 
     
     
  
 
 
	 00:19:41
     ◼
      
     ► 
     and you don't have to fit into your pocket, 
     
     
  
 
 
	 00:19:43
     ◼
      
     ► 
     you can work more efficiently 
     
     
  
 
 
	 00:19:44
     ◼
      
     ► 
     when those constraints are lifted. 
     
     
  
 
 
	 00:19:45
     ◼
      
     ► 
     And I don't think that will go away, 
     
     
  
 
 
	 00:19:46
     ◼
      
     ► 
     but I do think those constraints don't apply 
     
     
  
 
 
	 00:19:49
     ◼
      
     ► 
     to lots of activities, 
     
     
  
 
 
	 00:19:50
     ◼
      
     ► 
     like, you know, dorking around on the web or reading web pages or playing on Facebook 
     
     
  
 
 
	 00:19:55
     ◼
      
     ► 
     or using Twitter or whatever, like, so many categories of things you don't need those 
     
     
  
 
 
	 00:19:59
     ◼
      
     ► 
     constraints. 
     
     
  
 
 
	 00:20:00
     ◼
      
     ► 
     So I think the ratio will adjust between these smart devices and I think eventually it will 
     
     
  
 
 
	 00:20:04
     ◼
      
     ► 
     start to blur where the only distinction really is. 
     
     
  
 
 
	 00:20:08
     ◼
      
     ► 
     How much room do you have for input/output peripherals and what is your power budget? 
     
     
  
 
 
	 00:20:12
     ◼
      
     ► 
     Are you near a plug? 
     
     
  
 
 
	 00:20:13
     ◼
      
     ► 
     Do you need to be portable? 
     
     
  
 
 
	 00:20:16
     ◼
      
     ► 
     That seems like what the long-term thing is, where this distinction between smartphone 
     
     
  
 
 
	 00:20:19
     ◼
      
     ► 
     and PC will be, we'll keep trying to draw that little fuzzy line as they slowly merge. 
     
     
  
 
 
	 00:20:24
     ◼
      
     ► 
     Not that we're all using smartphones again, but once the smart guts and the input/output 
     
     
  
 
 
	 00:20:31
     ◼
      
     ► 
     start becoming sort of interchangeable, it really doesn't make sense. 
     
     
  
 
 
	 00:20:34
     ◼
      
     ► 
     It's kind of like when the iPad came out. 
     
     
  
 
 
	 00:20:36
     ◼
      
     ► 
     It's like, "Is it a PC?" 
     
     
  
 
 
	 00:20:38
     ◼
      
     ► 
     It throws the old categories for a loop and you don't really know how to talk about 
     
     
  
 
 
 
	 00:20:42
     ◼
      
     ► 
     I think stepping back a half step for a sec, I wonder how much of this PC sales downturn 
     
     
  
 
 
	 00:20:49
     ◼
      
     ► 
     businesses are responsible for. Because we know businesses buy lots of PCs, they always 
     
     
  
 
 
	 00:20:53
     ◼
      
     ► 
     have, and I don't think that's necessarily changing. However, at least not yet. As you 
     
     
  
 
 
	 00:20:59
     ◼
      
     ► 
     said, I think who knows what it will be in five or ten years, but certainly for now it 
     
     
  
 
 
	 00:21:03
     ◼
      
     ► 
     does seem like everyone's still buying PCs and using Office apps and stuff like that, 
     
     
  
 
 
	 00:21:09
     ◼
      
     ► 
     and I think that's going to be with us for quite some time. 
     
     
  
 
 
	 00:21:12
     ◼
      
     ► 
     But how many new PCs do businesses buy in a recession 
     
     
  
 
 
	 00:21:19
     ◼
      
     ► 
     where there's no new jobs for anyone? 
     
     
  
 
 
	 00:21:22
     ◼
      
     ► 
     If you aren't hiring a lot of people, 
     
     
  
 
 
	 00:21:25
     ◼
      
     ► 
     then you're not buying PCs for new employees. 
     
     
  
 
 
	 00:21:27
     ◼
      
     ► 
     And obviously, there's some annual number 
     
     
  
 
 
	 00:21:32
     ◼
      
     ► 
     of PCs that will fail or wear out or be lost by salesmen 
     
     
  
 
 
	 00:21:36
     ◼
      
     ► 
     and need to be replaced in any organization. 
     
     
  
 
 
	 00:21:38
     ◼
      
     ► 
     But besides that basic churn rate of replacements, what reason would businesses have to upgrade 
     
     
  
 
 
	 00:21:48
     ◼
      
     ► 
     their systems if they've found something that works for them? 
     
     
  
 
 
	 00:21:51
     ◼
      
     ► 
     What has the business software world offered to justify upgrades in the last, I don't 
     
     
  
 
 
	 00:21:59
     ◼
      
     ► 
     know, 12 years? 
     
     
  
 
 
	 00:22:01
     ◼
      
     ► 
     In my experience in the corporate stooge world, the upgrade rate doesn't seem to have changed 
     
     
  
 
 
	 00:22:08
     ◼
      
     ► 
     much. It seemed like the personal computers on people's desks turned over at the same 
     
     
  
 
 
	 00:22:15
     ◼
      
     ► 
     rate when I started in the job market in the late '90s and now, which is not particularly 
     
     
  
 
 
	 00:22:20
     ◼
      
     ► 
     rapid—one, two, three years—and different companies have different policies, and it 
     
     
  
 
 
	 00:22:25
     ◼
      
     ► 
     depends on the time, the size of the company, the bureaucracy, and the kind of deals they 
     
     
  
 
 
	 00:22:28
     ◼
      
     ► 
     have with Dell for whatever they're putting in. 
     
     
  
 
 
	 00:22:31
     ◼
      
     ► 
     It wasn't like, "Oh, back when the internet was new, we got a new PC every year, but now 
     
     
  
 
 
	 00:22:36
     ◼
      
     ► 
     now it's every three years. The average over my career has been a similar turnover rate, 
     
     
  
 
 
	 00:22:41
     ◼
      
     ► 
     which has been surprisingly slow for me, to the point where most of the people have a 
     
     
  
 
 
	 00:22:46
     ◼
      
     ► 
     PC that they're using that they think is old and crappy and they don't like, but they 
     
     
  
 
 
	 00:22:49
     ◼
      
     ► 
     still have to wait another year before they can get a new one. 
     
     
  
 
 
	 00:22:52
     ◼
      
     ► 
     I would agree with that. I would actually also double down and say that in my experience, 
     
     
  
 
 
	 00:22:57
     ◼
      
     ► 
     and I work for a fairly small consulting firm in Richmond, but we consult with fairly large 
     
     
  
 
 
	 00:23:03
     ◼
      
     ► 
     some of which are Fortune 1000 or Fortune 500 or something like that, big is the point 
     
     
  
 
 
	 00:23:08
     ◼
      
     ► 
     I'm driving at. 
     
     
  
 
 
	 00:23:09
     ◼
      
     ► 
     And in both our firm and our clients, I've seen a MacBook airification of general laptops 
     
     
  
 
 
	 00:23:17
     ◼
      
     ► 
     in the workplace. 
     
     
  
 
 
	 00:23:18
     ◼
      
     ► 
     And by that I mean, not necessarily everyone's getting a MacBook Air, but almost everyone 
     
     
  
 
 
	 00:23:22
     ◼
      
     ► 
     I know that doesn't write code for a living, so regular people, they're all getting either 
     
     
  
 
 
	 00:23:27
     ◼
      
     ► 
     MacBook Airs, and that does happen, or they're getting whatever Dell or Lenovo equivalent 
     
     
  
 
 
	 00:23:33
     ◼
      
     ► 
     is that's very thin, very small, very light, and very portable. 
     
     
  
 
 
	 00:23:37
     ◼
      
     ► 
     And that kind of goes back to what you were saying, John, 
     
     
  
 
 
	 00:23:39
     ◼
      
     ► 
     about what will the future bring? 
     
     
  
 
 
	 00:23:42
     ◼
      
     ► 
     Is portability really paramount? 
     
     
  
 
 
	 00:23:45
     ◼
      
     ► 
     And it seems like even for people who don't travel for a living, 
     
     
  
 
 
	 00:23:47
     ◼
      
     ► 
     everyone's got a laptop now, and everyone's 
     
     
  
 
 
	 00:23:50
     ◼
      
     ► 
     got something that vaguely resembles a MacBook Air, 
     
     
  
 
 
	 00:23:52
     ◼
      
     ► 
     or is a MacBook Air. 
     
     
  
 
 
	 00:23:54
     ◼
      
     ► 
     And furthermore, a lot of times I wonder if the PC sales 
     
     
  
 
 
	 00:23:57
     ◼
      
     ► 
     downturns are related to Apple doing better in the business 
     
     
  
 
 
 
	 00:24:00
     ◼
      
     ► 
     And you could attribute that to maybe people bringing 
     
     
  
 
 
	 00:24:03
     ◼
      
     ► 
     their own devices and IT departments being forced into supporting them. You could say 
     
     
  
 
 
	 00:24:07
     ◼
      
     ► 
     it's because IT is chosen to support them, but one way or another it seems like I see 
     
     
  
 
 
	 00:24:14
     ◼
      
     ► 
     a lot more Macs today than I ever have before, and I don't think that's a particularly 
     
     
  
 
 
	 00:24:18
     ◼
      
     ► 
     profound statement or observation. And so I wonder if that's reflected in this report 
     
     
  
 
 
	 00:24:24
     ◼
      
     ► 
     that you're citing, Marco, that PCs aren't selling as well. 
     
     
  
 
 
	 00:24:27
     ◼
      
     ► 
     I wonder also how much has to do with because so many business computers used to be desktops 
     
     
  
 
 
	 00:24:34
     ◼
      
     ► 
     and so many of them now are laptops, even for regular employees that probably could 
     
     
  
 
 
	 00:24:39
     ◼
      
     ► 
     have a desktop, for so many businesses now laptops are the new default or the most common 
     
     
  
 
 
	 00:24:44
     ◼
      
     ► 
     type that they buy. 
     
     
  
 
 
	 00:24:46
     ◼
      
     ► 
     Laptops don't last as long as desktops in use. 
     
     
  
 
 
	 00:24:51
     ◼
      
     ► 
     First of all, if you have some kind of turnover, if you come into a job, it wouldn't be that 
     
     
  
 
 
	 00:24:57
     ◼
      
     ► 
     unheard of for them to give you somebody else's desktop that's like a year and a half old, 
     
     
  
 
 
	 00:25:02
     ◼
      
     ► 
     that still works fine for your job purposes, then you just get someone else's computer. 
     
     
  
 
 
	 00:25:06
     ◼
      
     ► 
     You might, if you're lucky, get a new keyboard and that's about it. But with a laptop, 
     
     
  
 
 
	 00:25:10
     ◼
      
     ► 
     like, A, it's a much harder sell to use someone's used laptop because— 
     
     
  
 
 
	 00:25:15
     ◼
      
     ► 
     So what are you talking about? They're going to use laptops in a second. 
     
     
  
 
 
	 00:25:18
     ◼
      
     ► 
     Well, but how used? Because laptops show wear a lot. 
     
     
  
 
 
	 00:25:22
     ◼
      
     ► 
     Completely used. Completely used. 
     
     
  
 
 
	 00:25:23
     ◼
      
     ► 
     Like, really? Because I think, you know, a desktop, you can replace a keyboard for $12 
     
     
  
 
 
	 00:25:26
     ◼
      
     ► 
     and it looks new. But a laptop, like the whole top case... 
     
     
  
 
 
	 00:25:28
     ◼
      
     ► 
     They don't replace the keyboard, they give you the old keyboard. 
     
     
  
 
 
	 00:25:30
     ◼
      
     ► 
     Ew, and you get to have someone else's... 
     
     
  
 
 
	 00:25:32
     ◼
      
     ► 
     With the person's fingernail clippings in it, yes. 
     
     
  
 
 
 
	 00:25:36
     ◼
      
     ► 
     It's rough out there in the real world, Marco. 
     
     
  
 
 
	 00:25:38
     ◼
      
     ► 
     Okay, well the other thing is, at least also with laptops, 
     
     
  
 
 
	 00:25:40
     ◼
      
     ► 
     they tend to have two major problems. 
     
     
  
 
 
	 00:25:44
     ◼
      
     ► 
     One is that they just, because they're portable, because they're going to get banged around a bit, 
     
     
  
 
 
	 00:25:48
     ◼
      
     ► 
     I don't think they tend to last as long. 
     
     
  
 
 
	 00:25:50
     ◼
      
     ► 
     No, they may break, because how people treat laptops is horrifying. 
     
     
  
 
 
 
	 00:25:55
     ◼
      
     ► 
     And the second thing is a very, very common laptop problem is needing a screen repair. 
     
     
  
 
 
	 00:26:01
     ◼
      
     ► 
     And screen repairs usually, once it's out of warranty, they're almost never worth doing 
     
     
  
 
 
	 00:26:05
     ◼
      
     ► 
     because they're so expensive on laptops. 
     
     
  
 
 
	 00:26:07
     ◼
      
     ► 
     So I feel like in general, if I had to guess, I would guess that the average business laptop 
     
     
  
 
 
	 00:26:14
     ◼
      
     ► 
     is in service for less time than the average business desktop. 
     
     
  
 
 
	 00:26:18
     ◼
      
     ► 
     That is true. 
     
     
  
 
 
	 00:26:19
     ◼
      
     ► 
     That would make you think they'd be replacing them more. 
     
     
  
 
 
	 00:26:21
     ◼
      
     ► 
     But that's definitely true. 
     
     
  
 
 
	 00:26:22
     ◼
      
     ► 
     I see how PCs are treated in the office now that there's so many more of them. 
     
     
  
 
 
	 00:26:25
     ◼
      
     ► 
     I feel like Adobe owes the world some restitution for their-- 
     
     
  
 
 
	 00:26:32
     ◼
      
     ► 
     Flash destroys laptops of all kinds. 
     
     
  
 
 
	 00:26:34
     ◼
      
     ► 
     Mac, PC, I see these-- 
     
     
  
 
 
	 00:26:36
     ◼
      
     ► 
     Are they heat? 
     
     
  
 
 
	 00:26:37
     ◼
      
     ► 
     Yeah, because they do a Google Hangout or whatever. 
     
     
  
 
 
	 00:26:40
     ◼
      
     ► 
     Not just Google Hangouts, HTML5. 
     
     
  
 
 
	 00:26:42
     ◼
      
     ► 
     But anything that involves Flash, whenever I'm in a meeting 
     
     
  
 
 
	 00:26:44
     ◼
      
     ► 
     and I hear someone's tiny little high RPM laptop fan going, 
     
     
  
 
 
	 00:26:49
     ◼
      
     ► 
     it's a good bet that where I peek around their screen, 
     
     
  
 
 
	 00:26:51
     ◼
      
     ► 
     had some tab with some stupid flash thing running in it. And I hear it, and you know 
     
     
  
 
 
	 00:26:56
     ◼
      
     ► 
     that sound of the laptop with the fans cranked up? Unless you're doing like H.264 encoding 
     
     
  
 
 
	 00:27:00
     ◼
      
     ► 
     or something, that shouldn't be happening on your work machine, but it's so common. 
     
     
  
 
 
	 00:27:03
     ◼
      
     ► 
     And I'm like, "That can't be good for the computer, you know?" Of all the other things, 
     
     
  
 
 
	 00:27:08
     ◼
      
     ► 
     spilling your coffee on it and clunking it around and dropping it on the table and tipping 
     
     
  
 
 
	 00:27:12
     ◼
      
     ► 
     it off your desk and all the other terrible things that happen to laptops, on top of that, 
     
     
  
 
 
	 00:27:16
     ◼
      
     ► 
     they're all running hotter than they should be because of flash. 
     
     
  
 
 
	 00:27:19
     ◼
      
     ► 
     And the other thing I should point out is that, again, being as part of a small firm, 
     
     
  
 
 
	 00:27:23
     ◼
      
     ► 
     I think we have somewhere around 80 employees. 
     
     
  
 
 
	 00:27:25
     ◼
      
     ► 
     That's small? 
     
     
  
 
 
	 00:27:27
     ◼
      
     ► 
     Yeah. Oh, you have no idea. 
     
     
  
 
 
	 00:27:29
     ◼
      
     ► 
     But anyway, so being part of a small firm, believe it or not, we are relatively progressive. 
     
     
  
 
 
	 00:27:34
     ◼
      
     ► 
     And so we have been issuing Macs to people that are not developers. 
     
     
  
 
 
	 00:27:39
     ◼
      
     ► 
     And we've been issuing them to developers for a while because the developers are all demanding it. 
     
     
  
 
 
	 00:27:43
     ◼
      
     ► 
     But one of the reasons that we're very reluctant to issue Max to regular people who don't 
     
     
  
 
 
	 00:27:51
     ◼
      
     ► 
     really need it is because— 
     
     
  
 
 
	 00:27:52
     ◼
      
     ► 
     Is that really an appropriate use of "whom"? 
     
     
  
 
 
	 00:27:54
     ◼
      
     ► 
     No, probably not. 
     
     
  
 
 
	 00:27:55
     ◼
      
     ► 
     I get yelled at so many times as "who, whom, that guy," whatever. 
     
     
  
 
 
	 00:27:59
     ◼
      
     ► 
     It doesn't matter. 
     
     
  
 
 
	 00:28:00
     ◼
      
     ► 
     The point I'm driving at is— 
     
     
  
 
 
	 00:28:01
     ◼
      
     ► 
     Just say "who" every time. 
     
     
  
 
 
	 00:28:02
     ◼
      
     ► 
     I'll say "who" every time. 
     
     
  
 
 
	 00:28:03
     ◼
      
     ► 
     But anyway, the point I'm driving at is that the reason we don't get Max more often 
     
     
  
 
 
	 00:28:07
     ◼
      
     ► 
     is because Dell has such an unbelievably great warranty, or maybe not warranty, but service 
     
     
  
 
 
	 00:28:13
     ◼
      
     ► 
     plan, such that you can pretty much dropkick a Dell, and they will be there either that 
     
     
  
 
 
	 00:28:18
     ◼
      
     ► 
     day or the next day with whatever part you need. They will come to our office, they will 
     
     
  
 
 
	 00:28:22
     ◼
      
     ► 
     fix it, and you will be done within 24 hours. 
     
     
  
 
 
	 00:28:24
     ◼
      
     ► 
     I was going to say how much of these PC vendors realize how much they owe to Apple's complete 
     
     
  
 
 
	 00:28:29
     ◼
      
     ► 
     indifference to the enterprise market. They are just not interested. But Dell comes and 
     
     
  
 
 
	 00:28:34
     ◼
      
     ► 
     returns? That's nice. 
     
     
  
 
 
	 00:28:35
     ◼
      
     ► 
     Can you, the idea of Apple doing on-site help is laughable. 
     
     
  
 
 
	 00:28:40
     ◼
      
     ► 
     There are Apple business liaisons and they make motions in that direction, but they're 
     
     
  
 
 
	 00:28:44
     ◼
      
     ► 
     not willing to do what it takes, nor should they be as far as I'm concerned. 
     
     
  
 
 
	 00:28:47
     ◼
      
     ► 
     I think they're wise to stay out of that business because I think it's poison. 
     
     
  
 
 
	 00:28:50
     ◼
      
     ► 
     But by Apple being so terrible at business and so terrible at servicing businesses compared 
     
     
  
 
 
	 00:28:54
     ◼
      
     ► 
     to Dell or any other PC resellers who are just willing to do anything for you and just 
     
     
  
 
 
	 00:29:00
     ◼
      
     ► 
     have a machine ready to execute, that's got to be keeping many crappy PC companies afloat. 
     
     
  
 
 
	 00:29:08
     ◼
      
     ► 
     Because like Casey said, I have also experienced an incredible increase in recent years of 
     
     
  
 
 
	 00:29:14
     ◼
      
     ► 
     regular non-geek people who want Apple hardware, whether it be phones to replace their BlackBerry 
     
     
  
 
 
	 00:29:21
     ◼
      
     ► 
     or laptops to replace their Dell laptops, and are willing to make noise about it and 
     
     
  
 
 
	 00:29:27
     ◼
      
     ► 
     make it happen in companies. 
     
     
  
 
 
	 00:29:30
     ◼
      
     ► 
     And that is a fairly new phenomenon, 
     
     
  
 
 
	 00:29:33
     ◼
      
     ► 
     at least in my work experience, where-- 
     
     
  
 
 
	 00:29:35
     ◼
      
     ► 
     it used to be that people were a little bit disgruntled 
     
     
  
 
 
	 00:29:37
     ◼
      
     ► 
     and they'd look at the neat little Mac that was over there. 
     
     
  
 
 
	 00:29:39
     ◼
      
     ► 
     But it's like, oh, whatever. 
     
     
  
 
 
	 00:29:40
     ◼
      
     ► 
     I've got to get my work done. 
     
     
  
 
 
	 00:29:41
     ◼
      
     ► 
     But now, we've crossed some sort of threshold where it's like, 
     
     
  
 
 
	 00:29:44
     ◼
      
     ► 
     you know what? 
     
     
  
 
 
	 00:29:44
     ◼
      
     ► 
     Why can't I have a Mac? 
     
     
  
 
 
	 00:29:46
     ◼
      
     ► 
     I think that would be nice. 
     
     
  
 
 
	 00:29:47
     ◼
      
     ► 
     And then the poor IT companies have to, 
     
     
  
 
 
	 00:29:50
     ◼
      
     ► 
     oh, I've got to figure out how to get a Mac. 
     
     
  
 
 
	 00:29:51
     ◼
      
     ► 
     And maybe there's a local reseller who gets it. 
     
     
  
 
 
	 00:29:53
     ◼
      
     ► 
     And what happens when it goes bad? 
     
     
  
 
 
	 00:29:55
     ◼
      
     ► 
     The poor IT people have horror stories of like, 
     
     
  
 
 
	 00:29:57
     ◼
      
     ► 
     I had to go to the Apple store. 
     
     
  
 
 
	 00:29:59
     ◼
      
     ► 
     That's not how corporate IT works. 
     
     
  
 
 
	 00:30:02
     ◼
      
     ► 
     A human being is not supposed to carry a computer to a store in a mall. 
     
     
  
 
 
	 00:30:04
     ◼
      
     ► 
     That is not how corporate IT works. 
     
     
  
 
 
	 00:30:07
     ◼
      
     ► 
     Once that happens, you know, so that tension still exists there. 
     
     
  
 
 
	 00:30:10
     ◼
      
     ► 
     And I don't think Apple's interested in that market, and so I don't know how that's going 
     
     
  
 
 
	 00:30:13
     ◼
      
     ► 
     to resolve itself, because the people want it, but it's a terrible experience for corporate 
     
     
  
 
 
 
	 00:30:18
     ◼
      
     ► 
     Right, and it gets worse because the particular MacBook Pro I have is a 15-inch non-retina, 
     
     
  
 
 
	 00:30:25
     ◼
      
     ► 
     a late 2011 and we put 16 gigs of RAM in this thing and most of my developer co-workers 
     
     
  
 
 
	 00:30:31
     ◼
      
     ► 
     have basically the same machine and one of the machine, one of my co-workers machines, 
     
     
  
 
 
	 00:30:37
     ◼
      
     ► 
     his motherboard got fried somehow and so our IT guy… 
     
     
  
 
 
	 00:30:41
     ◼
      
     ► 
     Steve McLaughlin Casey, this is a Mac. I believe it's called 
     
     
  
 
 
	 00:30:42
     ◼
      
     ► 
     a logic board. 
     
     
  
 
 
	 00:30:43
     ◼
      
     ► 
     Casey Neuman Oh, whatever. It's in Marco email, but anyway, 
     
     
  
 
 
	 00:30:47
     ◼
      
     ► 
     about whom as well. But anyway, the point I'm driving at is that our IT guy, who's 
     
     
  
 
 
	 00:30:52
     ◼
      
     ► 
     awesome awesome awesome guy he took it to the mall to the local Apple store 
     
     
  
 
 
	 00:30:56
     ◼
      
     ► 
     which is literally three miles from our office and they took one look at it and 
     
     
  
 
 
	 00:31:00
     ◼
      
     ► 
     said oh this model doesn't support 16 gigs of RAM that's why you fried your 
     
     
  
 
 
	 00:31:03
     ◼
      
     ► 
     motherboard or logic board that'll be $700 please and you think Dell would do 
     
     
  
 
 
	 00:31:07
     ◼
      
     ► 
     that absolutely not Dell why did he go to the mall store like I was I was just 
     
     
  
 
 
	 00:31:12
     ◼
      
     ► 
     about to give disclaimers like please don't write it I know Apple has actual 
     
     
  
 
 
	 00:31:15
     ◼
      
     ► 
     business service now this was like stories from a long time ago when the 
     
     
  
 
 
	 00:31:18
     ◼
      
     ► 
     Apple server came out but this is recent where your IT guy went to the Apple 
     
     
  
 
 
	 00:31:21
     ◼
      
     ► 
     store? I don't think we have resellers or whatever. 
     
     
  
 
 
	 00:31:25
     ◼
      
     ► 
     You're 80 people. There are vars around who will do that stuff for you, but I think 
     
     
  
 
 
	 00:31:30
     ◼
      
     ► 
     even Apple itself has programs that you can get into if you're any kind of company to 
     
     
  
 
 
	 00:31:34
     ◼
      
     ► 
     not have to bring things to the Apple store. And that very well could be. 
     
     
  
 
 
	 00:31:38
     ◼
      
     ► 
     I have a business account guy at the Apple store. 
     
     
  
 
 
	 00:31:40
     ◼
      
     ► 
     Yeah, but does he come to your house? No, I still have to go there. 
     
     
  
 
 
	 00:31:43
     ◼
      
     ► 
     He doesn't come with a replacing computer in his hand and hand it off to you and just 
     
     
  
 
 
	 00:31:47
     ◼
      
     ► 
     take the other computer away? Do they do that for people? I don't even know. 
     
     
  
 
 
	 00:31:51
     ◼
      
     ► 
     Dell, the Dell experience is like, or any kind of enterprise class hardware, they come, 
     
     
  
 
 
	 00:31:56
     ◼
      
     ► 
     you get the new thing or the fixed thing within like two hours and your problem is solved. 
     
     
  
 
 
	 00:31:59
     ◼
      
     ► 
     It's re-imaged, everything's back the way it was, like that's how corporate IT is supposed 
     
     
  
 
 
	 00:32:03
     ◼
      
     ► 
     to work. And you know, server is the same type of thing, it's like a four hour window, 
     
     
  
 
 
	 00:32:06
     ◼
      
     ► 
     like if your, you know, EMC hardware goes down, your stupid support contract is supposed 
     
     
  
 
 
	 00:32:09
     ◼
      
     ► 
     to have a geek with the neck beard parachuting into your data center within hours and fixing 
     
     
  
 
 
	 00:32:14
     ◼
      
     ► 
     your thing. That's why you pay a bazillion dollars. 
     
     
  
 
 
	 00:32:17
     ◼
      
     ► 
     And that's the thing is it's all "free" and then my poor IT guy, he goes to Apple 
     
     
  
 
 
	 00:32:22
     ◼
      
     ► 
     and they say, "Okay, that'll be $700 and by the way we need to send this thing to God 
     
     
  
 
 
	 00:32:26
     ◼
      
     ► 
     knows where in order to get it done." 
     
     
  
 
 
	 00:32:28
     ◼
      
     ► 
     I mean, how is… 
     
     
  
 
 
	 00:32:29
     ◼
      
     ► 
     Why would he buy anymore Macs that way? 
     
     
  
 
 
	 00:32:30
     ◼
      
     ► 
     Okay, first of all, I don't think it's possible for an un-specified or for an unapproved 
     
     
  
 
 
	 00:32:36
     ◼
      
     ► 
     quantity of RAM to fry a logic board. 
     
     
  
 
 
	 00:32:39
     ◼
      
     ► 
     No, no, that's… 
     
     
  
 
 
 
	 00:32:41
     ◼
      
     ► 
     That's exactly the point. 
     
     
  
 
 
	 00:32:42
     ◼
      
     ► 
     Second of all, he failed the number one rule of Apple do-it-yourself third-party RAM upgrades. 
     
     
  
 
 
	 00:32:47
     ◼
      
     ► 
     which is always keep the Apple RAM and put it back in whenever you bring it in for service. 
     
     
  
 
 
	 00:32:53
     ◼
      
     ► 
     Well, and you're absolutely right, but it doesn't negate the point that that is a really, 
     
     
  
 
 
	 00:32:59
     ◼
      
     ► 
     for lack of a better word, offensive experience for him. And why would he continue to buy 
     
     
  
 
 
	 00:33:03
     ◼
      
     ► 
     Apples, knowing that if anything breaks, the owner is screwed and thus he is screwed? 
     
     
  
 
 
	 00:33:09
     ◼
      
     ► 
     Well, because those stupid employees keep whining for it. I mean, that's the tension. 
     
     
  
 
 
	 00:33:12
     ◼
      
     ► 
     It's essentially, "It, Apple doesn't want to support IT. 
     
     
  
 
 
	 00:33:15
     ◼
      
     ► 
     IT doesn't want to buy Apple, but the employees want Apple." 
     
     
  
 
 
	 00:33:18
     ◼
      
     ► 
     And there's just this constant struggle. 
     
     
  
 
 
	 00:33:20
     ◼
      
     ► 
     But the tide has been shifting. 
     
     
  
 
 
	 00:33:21
     ◼
      
     ► 
     It used to be that IT just held the line. 
     
     
  
 
 
	 00:33:23
     ◼
      
     ► 
     No, you can't have a Mac. 
     
     
  
 
 
	 00:33:23
     ◼
      
     ► 
     There are no Macs in this company, period. 
     
     
  
 
 
	 00:33:25
     ◼
      
     ► 
     No, you can't bring your Mac from home. 
     
     
  
 
 
	 00:33:27
     ◼
      
     ► 
     That was the old story, and that slowly shifted. 
     
     
  
 
 
	 00:33:29
     ◼
      
     ► 
     And once people got their foot in the door, 
     
     
  
 
 
	 00:33:32
     ◼
      
     ► 
     as far as I know, I was the first officially 
     
     
  
 
 
	 00:33:34
     ◼
      
     ► 
     corporate-purchase Mac in my company four years ago. 
     
     
  
 
 
	 00:33:38
     ◼
      
     ► 
     Now, when you get hired, I believe it is an option 
     
     
  
 
 
	 00:33:42
     ◼
      
     ► 
     for most people to say that they would like a Macs, and tons of people have requested 
     
     
  
 
 
	 00:33:46
     ◼
      
     ► 
     Macs. In fact, often they get a Mac alongside their Dell. So they have their Dell thing, 
     
     
  
 
 
	 00:33:51
     ◼
      
     ► 
     their "real work computer," but they also have a work-purchased MacBook Air, MacBook 
     
     
  
 
 
	 00:33:57
     ◼
      
     ► 
     Pro, something like that. 
     
     
  
 
 
 
	 00:33:59
     ◼
      
     ► 
     Well, I think what happened was Apple attacked from the top there. Apple made products—and 
     
     
  
 
 
	 00:34:02
     ◼
      
     ► 
     I don't know if this was intentional or not, probably not—but Apple made products 
     
     
  
 
 
	 00:34:05
     ◼
      
     ► 
     that were so good that the bosses started wanting them. 
     
     
  
 
 
	 00:34:09
     ◼
      
     ► 
     And so it depends on-- I feel like how soon Macs were 
     
     
  
 
 
	 00:34:13
     ◼
      
     ► 
     permissible or supported in your IT infrastructure 
     
     
  
 
 
	 00:34:16
     ◼
      
     ► 
     at your work probably depends a lot on how high up the IT 
     
     
  
 
 
	 00:34:21
     ◼
      
     ► 
     department ranks authority-wise and how long it took for 
     
     
  
 
 
	 00:34:24
     ◼
      
     ► 
     somebody who ranks above them in authority to want to bring 
     
     
  
 
 
	 00:34:28
     ◼
      
     ► 
     in their own iPhone or iPad or MacBook Air. 
     
     
  
 
 
	 00:34:30
     ◼
      
     ► 
     The bosses brought the iPhones in alongside-- 
     
     
  
 
 
	 00:34:33
     ◼
      
     ► 
     And the MacBook Airs. 
     
     
  
 
 
	 00:34:34
     ◼
      
     ► 
     Blackberries, maybe, but I would say the developers, if you have a company with whiny developers, 
     
     
  
 
 
	 00:34:40
     ◼
      
     ► 
     and they're the ones who brought the Macs in for the desktop type of thing. 
     
     
  
 
 
	 00:34:44
     ◼
      
     ► 
     Yeah, but they were bringing in... 
     
     
  
 
 
	 00:34:45
     ◼
      
     ► 
     They want to develop, they want to have a Unix system where you can develop Unix software, 
     
     
  
 
 
	 00:34:48
     ◼
      
     ► 
     but you can also do GUI stuff all in one machine, no Cygwin, no Linux servers that you would 
     
     
  
 
 
	 00:34:53
     ◼
      
     ► 
     test agent to. 
     
     
  
 
 
 
	 00:34:55
     ◼
      
     ► 
     So those are the two portals. 
     
     
  
 
 
	 00:34:56
     ◼
      
     ► 
     It's like C-level executives make anything happen because they run the company and they 
     
     
  
 
 
	 00:35:00
     ◼
      
     ► 
     want an iPhone, they're going to get one and that cascades into Macs. 
     
     
  
 
 
	 00:35:02
     ◼
      
     ► 
     Although for my experience, C-level executives have not been clamoring for Macs. 
     
     
  
 
 
	 00:35:09
     ◼
      
     ► 
     They're perfectly happy to sit there with whatever the cutest little ThinkPad is because 
     
     
  
 
 
	 00:35:12
     ◼
      
     ► 
     they really don't know how to use computers. 
     
     
  
 
 
	 00:35:14
     ◼
      
     ► 
     That shows what kind of companies I've worked for. 
     
     
  
 
 
	 00:35:16
     ◼
      
     ► 
     I've not worked for companies where the CEOs are computer nerds, let's say. 
     
     
  
 
 
	 00:35:19
     ◼
      
     ► 
     See, and as a software consulting firm, I knew that the tide had turned when one of 
     
     
  
 
 
	 00:35:27
     ◼
      
     ► 
     our C-level execs—I don't even remember his title, which is funny because there's 
     
     
  
 
 
	 00:35:30
     ◼
      
     ► 
     four C-level execs. But anyway, he had asked for a Retina MacBook Pro when the 15-inch 
     
     
  
 
 
	 00:35:36
     ◼
      
     ► 
     Retina MacBook Pro was pretty much brand new. And that was the first time I had seen a "business 
     
     
  
 
 
	 00:35:42
     ◼
      
     ► 
     person" have a Mac. And since then, I'd say it's a 50/50 split between Macs and 
     
     
  
 
 
	 00:35:47
     ◼
      
     ► 
     PCs. But all of the business people are all getting things like I was talking about earlier 
     
     
  
 
 
	 00:35:52
     ◼
      
     ► 
     that are approximately the same form factor as a MacBook Air, whether or not there's 
     
     
  
 
 
	 00:35:57
     ◼
      
     ► 
     Apple on the on the display. Ultra books. It's one of these. I love, I love, you know, 
     
     
  
 
 
	 00:36:02
     ◼
      
     ► 
     this is this is something that the PC industry does all the time and it isn't 
     
     
  
 
 
	 00:36:05
     ◼
      
     ► 
     just the PC industry that does this but but they certainly do it a lot which is 
     
     
  
 
 
	 00:36:09
     ◼
      
     ► 
     you take something that's having some success and you immediately genericize 
     
     
  
 
 
	 00:36:14
     ◼
      
     ► 
     it and start discussing it as if it's a category even if it's not really yet. 
     
     
  
 
 
	 00:36:18
     ◼
      
     ► 
     And like tablet? Exactly. Tablet, even even like PDAs back when like pretty much 
     
     
  
 
 
	 00:36:26
     ◼
      
     ► 
     the only game in town was Palm and the Palm pilots. Actually, before it was the US Robotics 
     
     
  
 
 
	 00:36:33
     ◼
      
     ► 
     Pilot 1000, I think, first. It isn't just Apple that gets targeted with this. Any company 
     
     
  
 
 
	 00:36:41
     ◼
      
     ► 
     that has some kind of innovative thing, the analysts and the press start genericizing 
     
     
  
 
 
	 00:36:47
     ◼
      
     ► 
     it because they want it to be a category because then it's better for them and there's more 
     
     
  
 
 
	 00:36:53
     ◼
      
     ► 
     to talk about, it's more interesting. And it totally sucks the life and originality 
     
     
  
 
 
	 00:36:58
     ◼
      
     ► 
     out of the originator, I guess. So it definitely happened with tablets. And then it of course 
     
     
  
 
 
	 00:37:05
     ◼
      
     ► 
     happened with Ultrabooks. Ultrabook was the generic name for MacBook Airs. And everything 
     
     
  
 
 
	 00:37:12
     ◼
      
     ► 
     that looks exactly like them and has their exact specs. 
     
     
  
 
 
	 00:37:14
     ◼
      
     ► 
     Well, Intel came up with the name Ultrabook. 
     
     
  
 
 
	 00:37:16
     ◼
      
     ► 
     Yes, that's true. 
     
     
  
 
 
	 00:37:17
     ◼
      
     ► 
     They coined it as generic, but it's like, it's kind of, sometimes it doesn't happen. 
     
     
  
 
 
	 00:37:20
     ◼
      
     ► 
     podcast it didn't happen with. I don't know if they tried to do like broadcast audio, 
     
     
  
 
 
	 00:37:24
     ◼
      
     ► 
     internet audio, but podcast stuck and that became the Kleenex of what we're doing right 
     
     
  
 
 
 
	 00:37:29
     ◼
      
     ► 
     Well, Leo Laporte tried to make Netcast and it just didn't stick outside of his network. 
     
     
  
 
 
	 00:37:32
     ◼
      
     ► 
     Yeah, I mean, sometimes you just can't get it out of the way. But Apple didn't have a 
     
     
  
 
 
	 00:37:37
     ◼
      
     ► 
     generic name for the MacBook Air, so that's too much of a mouthful. iPad could have potentially 
     
     
  
 
 
	 00:37:43
     ◼
      
     ► 
     stuck, but tablet had been preexisting, like Windows for pen computing and all the grid 
     
     
  
 
 
	 00:37:49
     ◼
      
     ► 
     thing. Tablets had been around for ages, so that was kind of an established term. 
     
     
  
 
 
	 00:37:53
     ◼
      
     ► 
     Well, sure. But that's not what—like, the iPad was so different from that. 
     
     
  
 
 
	 00:37:56
     ◼
      
     ► 
     I know, but it's a rectangle that you touch. It doesn't take much—like, that generic term had been 
     
     
  
 
 
	 00:38:01
     ◼
      
     ► 
     out there pre-existing. Well, you didn't touch the old ones. 
     
     
  
 
 
	 00:38:05
     ◼
      
     ► 
     Have you ever used the old tablet PC from the—I think it was the late '90s or early 2000s, when 
     
     
  
 
 
	 00:38:10
     ◼
      
     ► 
     Microsoft did their second or third version of what they called tablet PC? 
     
     
  
 
 
	 00:38:14
     ◼
      
     ► 
     And it was actually decent. It was like they had the convertible ones, 
     
     
  
 
 
	 00:38:18
     ◼
      
     ► 
     - They have these again now. 
     
     
  
 
 
	 00:38:19
     ◼
      
     ► 
     - Fold it back on itself. 
     
     
  
 
 
	 00:38:20
     ◼
      
     ► 
     - Yeah, it had like a little swivel hinge. 
     
     
  
 
 
 
	 00:38:23
     ◼
      
     ► 
     - Yeah, my friend had one of those. 
     
     
  
 
 
	 00:38:25
     ◼
      
     ► 
     And it was actually really interesting to use, 
     
     
  
 
 
	 00:38:27
     ◼
      
     ► 
     but it was similar to, 
     
     
  
 
 
	 00:38:30
     ◼
      
     ► 
     if you imagine using Windows 8 only in desktop mode 
     
     
  
 
 
	 00:38:34
     ◼
      
     ► 
     on a device with no keyboard. 
     
     
  
 
 
	 00:38:36
     ◼
      
     ► 
     You know, like that's kind of how it was. 
     
     
  
 
 
	 00:38:39
     ◼
      
     ► 
     Like there were some affordances for pen input 
     
     
  
 
 
	 00:38:42
     ◼
      
     ► 
     in some applications and the system would, you know, 
     
     
  
 
 
	 00:38:45
     ◼
      
     ► 
     throw up the onscreen keyboard kind of hackily as needed, 
     
     
  
 
 
	 00:38:47
     ◼
      
     ► 
     But it wasn't a very polished or robust system. 
     
     
  
 
 
 
	 00:38:52
     ◼
      
     ► 
     And it's funny you bring it up because my wife is a school teacher, a high school teacher. 
     
     
  
 
 
	 00:38:55
     ◼
      
     ► 
     And when she was in college or university, depending on where you are, she was actually 
     
     
  
 
 
	 00:39:00
     ◼
      
     ► 
     given one of these tablets, these Microsoft tablets, to use during her in-class training, 
     
     
  
 
 
	 00:39:08
     ◼
      
     ► 
     which student teaching, I couldn't think of the name of it for a second there. 
     
     
  
 
 
	 00:39:11
     ◼
      
     ► 
     And I don't recall why she liked it, but she was like the only person on the planet 
     
     
  
 
 
	 00:39:14
     ◼
      
     ► 
     that really, really liked having one of these pen-based Windows machines. 
     
     
  
 
 
	 00:39:19
     ◼
      
     ► 
     I'll have to ask her after the show what it was that she liked about it, but she swore by it. 
     
     
  
 
 
	 00:39:24
     ◼
      
     ► 
     Well, my friend loved his. I mean, it was really great for note-taking. 
     
     
  
 
 
	 00:39:29
     ◼
      
     ► 
     Especially if you're standing up. Like, you would be with a lot of teaching and a lot of professions. 
     
     
  
 
 
	 00:39:34
     ◼
      
     ► 
     You know, a lot of times it's just contextually it's kind of hard to sit down and open up a laptop and type. 
     
     
  
 
 
	 00:39:39
     ◼
      
     ► 
     and type. But even without that, if you just like handwriting and if you handwrite a lot 
     
     
  
 
 
	 00:39:45
     ◼
      
     ► 
     of your notes, that's probably still a better experience than using an iPad. 
     
     
  
 
 
	 00:39:50
     ◼
      
     ► 
     People liked it for the same reason. All the good things that we like about iPads now, 
     
     
  
 
 
	 00:39:54
     ◼
      
     ► 
     a tiny fraction of those were present in any sort of tablet form factor thing. Microsoft 
     
     
  
 
 
	 00:39:59
     ◼
      
     ► 
     really snatched a feat from the JAWS victory with the whole tablet thing because they were 
     
     
  
 
 
	 00:40:03
     ◼
      
     ► 
     just investing in it so early and so often. I experienced the same thing. People with 
     
     
  
 
 
	 00:40:09
     ◼
      
     ► 
     those stupid swivel head things. It was just terrible plastic hardware and everything. 
     
     
  
 
 
	 00:40:12
     ◼
      
     ► 
     But there was enough of the things we love about the iPad, the fact that you can use 
     
     
  
 
 
	 00:40:15
     ◼
      
     ► 
     it on your lap, the fact that you could touch it if you want to. All that stuff was like, 
     
     
  
 
 
	 00:40:19
     ◼
      
     ► 
     "It's just a tiny bit of an..." And there's enough in there where people were like, "Hey, 
     
     
  
 
 
	 00:40:23
     ◼
      
     ► 
     this thing is a piece of crap, but there's something about it that I kind of like, 
     
     
  
 
 
	 00:40:25
     ◼
      
     ► 
     and you'll latch onto it and say, 'Yeah, I'd like more of that.'" But Microsoft could not 
     
     
  
 
 
	 00:40:29
     ◼
      
     ► 
     get out of its own way. It's obvious now in retrospect what they should have done. 
     
     
  
 
 
	 00:40:35
     ◼
      
     ► 
     I say this about all the things. 
     
     
  
 
 
	 00:40:36
     ◼
      
     ► 
     They were just too-- same thing with Windows CE and Windows Mobile 
     
     
  
 
 
	 00:40:40
     ◼
      
     ► 
     and everything. 
     
     
  
 
 
	 00:40:41
     ◼
      
     ► 
     They were too married to Windows everywhere, PC everywhere. 
     
     
  
 
 
	 00:40:44
     ◼
      
     ► 
     That is the paradigm. 
     
     
  
 
 
	 00:40:46
     ◼
      
     ► 
     They would never have done anything like iOS and the iPad 
     
     
  
 
 
	 00:40:48
     ◼
      
     ► 
     where it has no application compatibility with the Mac. 
     
     
  
 
 
	 00:40:51
     ◼
      
     ► 
     Looks nothing like the Mac. 
     
     
  
 
 
	 00:40:53
     ◼
      
     ► 
     Works nothing like the Mac. 
     
     
  
 
 
	 00:40:54
     ◼
      
     ► 
     If Microsoft had done that back when it was playing with all these things, 
     
     
  
 
 
	 00:40:58
     ◼
      
     ► 
     it would have had four chances, four complete chances 
     
     
  
 
 
	 00:41:01
     ◼
      
     ► 
     to screw up before the iPad even existed. 
     
     
  
 
 
	 00:41:03
     ◼
      
     ► 
     Instead, every single one was like, "Oh, you got a start menu on your phone." 
     
     
  
 
 
	 00:41:06
     ◼
      
     ► 
     You're like, "Are you kidding me? 
     
     
  
 
 
	 00:41:08
     ◼
      
     ► 
     A start menu on my phone?" 
     
     
  
 
 
	 00:41:09
     ◼
      
     ► 
     That shows they just didn't get it. 
     
     
  
 
 
	 00:41:10
     ◼
      
     ► 
     So they had—it was all there for the taking. 
     
     
  
 
 
	 00:41:14
     ◼
      
     ► 
     They just could not get out of their own way, couldn't get rid of Windows and Office. 
     
     
  
 
 
	 00:41:17
     ◼
      
     ► 
     That's the story of Microsoft. 
     
     
  
 
 
	 00:41:19
     ◼
      
     ► 
     And you know what's really funny is the college I went to is Virginia Tech, and they 
     
     
  
 
 
	 00:41:24
     ◼
      
     ► 
     have a really, really great engineering program. 
     
     
  
 
 
	 00:41:27
     ◼
      
     ► 
     And I'm looking at the Virginia Tech College of Engineering fall 2013, spring 2014 computer 
     
     
  
 
 
	 00:41:34
     ◼
      
     ► 
     requirement because everyone is required to bring a computer. 
     
     
  
 
 
	 00:41:37
     ◼
      
     ► 
     OS, Windows 7 or 8, professional 64-bit, processor, third-gen Core i5, blah, blah, blah, blah, 
     
     
  
 
 
	 00:41:44
     ◼
      
     ► 
     input device, integrated Wacom, Wacom, Wacom, whatever it's called, NTRIG or S-Pen or companion 
     
     
  
 
 
	 00:41:50
     ◼
      
     ► 
     slate/tablet. 
     
     
  
 
 
	 00:41:52
     ◼
      
     ► 
     That is required. 
     
     
  
 
 
 
	 00:41:54
     ◼
      
     ► 
     To this day. 
     
     
  
 
 
	 00:41:55
     ◼
      
     ► 
     this year's computing requirement. Weird, huh? 
     
     
  
 
 
	 00:41:58
     ◼
      
     ► 
     That's really interesting. 
     
     
  
 
 
	 00:41:59
     ◼
      
     ► 
     And supposedly, I don't know anyone that's in school anymore, but, because I'm way 
     
     
  
 
 
	 00:42:03
     ◼
      
     ► 
     too old for that, but I've heard rumblings that there are some things about it that are 
     
     
  
 
 
	 00:42:08
     ◼
      
     ► 
     really great and a lot of things that are really terrible. And one thing I was going 
     
     
  
 
 
	 00:42:11
     ◼
      
     ► 
     to bring up was, even way back when, when we were talking about like in the early 2000s 
     
     
  
 
 
	 00:42:16
     ◼
      
     ► 
     when these pen computers were sort of kind of popular, one of the things that I think 
     
     
  
 
 
	 00:42:20
     ◼
      
     ► 
     a lot of people liked about it, Marco, I think you alluded to this, was note-taking, specifically 
     
     
  
 
 
	 00:42:25
     ◼
      
     ► 
     OneNote, which was a Microsoft Office app that I have used and actually is really darn 
     
     
  
 
 
	 00:42:29
     ◼
      
     ► 
     good for taking notes. And it's very freeform and I'm sure there's equivalents on the 
     
     
  
 
 
	 00:42:33
     ◼
      
     ► 
     iPad now that I'm not even aware of, but at the time it kind of stood by itself as 
     
     
  
 
 
	 00:42:38
     ◼
      
     ► 
     a really, really awesome note-taking app. And like you said, Marco, when you can do 
     
     
  
 
 
	 00:42:41
     ◼
      
     ► 
     that with a pen, it's no different than paper really. It was probably better. 
     
     
  
 
 
	 00:42:47
     ◼
      
     ► 
     Well, it's different, but it's… 
     
     
  
 
 
	 00:42:48
     ◼
      
     ► 
     Well, you know, right. You know what I mean. 
     
     
  
 
 
	 00:42:49
     ◼
      
     ► 
     …it's really… I mean, it's way better than using a capacitive stylus on a capacitive 
     
     
  
 
 
	 00:42:53
     ◼
      
     ► 
     you really, if you're going to be handwriting notes or doing anything with a pen on a regular 
     
     
  
 
 
	 00:42:58
     ◼
      
     ► 
     basis, you really want a resistive screen or whatever the Wacom, are those resistive 
     
     
  
 
 
	 00:43:03
     ◼
      
     ► 
     the Wacom ones or are they just a special kind of capacitive? 
     
     
  
 
 
	 00:43:06
     ◼
      
     ► 
     Pressure sensitive is what you do. There's several aspects of this. 
     
     
  
 
 
	 00:43:09
     ◼
      
     ► 
     Yes. You want a screen that your hand will not trigger, basically. 
     
     
  
 
 
	 00:43:12
     ◼
      
     ► 
     Yeah, well there's this pressure sensitive and there's also proximity detection. So this 
     
     
  
 
 
	 00:43:16
     ◼
      
     ► 
     capacitive touch, proximity detection, which I'm not sure how that one works, and then 
     
     
  
 
 
	 00:43:19
     ◼
      
     ► 
     plain old pressure sensitivity. So palm, all the palms are pressure sensitive. You'd have 
     
     
  
 
 
	 00:43:22
     ◼
      
     ► 
     to press on the screen to make it register anything. The Windows tablet things and the 
     
     
  
 
 
	 00:43:27
     ◼
      
     ► 
     Wacom tablets, I believe, have proximity. They can tell when the pen is near it because 
     
     
  
 
 
	 00:43:31
     ◼
      
     ► 
     it hasn't even touched it yet. And I think right now, the current Wacom—that's what 
     
     
  
 
 
	 00:43:35
     ◼
      
     ► 
     I'm going to go with. I'm going with Wacom. 
     
     
  
 
 
	 00:43:37
     ◼
      
     ► 
     I believe it's Wacom, but I always say Wacom just because it's fun. Just like I say the 
     
     
  
 
 
 
	 00:43:42
     ◼
      
     ► 
     Yeah, Wacom. They should have pronunciation guide on their 
     
     
  
 
 
	 00:43:44
     ◼
      
     ► 
     website and maybe they do, but we have not looked at it, obviously. But I think what 
     
     
  
 
 
	 00:43:48
     ◼
      
     ► 
     they currently do is they do the pressure sensitivity in the pen, if I'm correct. I 
     
     
  
 
 
	 00:43:51
     ◼
      
     ► 
     I don't know. I know at one point they've done this where the pressure sensitive device 
     
     
  
 
 
	 00:43:55
     ◼
      
     ► 
     is inside the pen and the surface that you're drawing on does not actually give like the 
     
     
  
 
 
	 00:43:59
     ◼
      
     ► 
     old Palm screens used to give. 
     
     
  
 
 
	 00:44:00
     ◼
      
     ► 
     I think all the Wacom tablets, I think they've always been like that. The pen is somehow 
     
     
  
 
 
	 00:44:05
     ◼
      
     ► 
     smart but somehow doesn't use a battery. I don't know if it uses induction to power itself 
     
     
  
 
 
	 00:44:10
     ◼
      
     ► 
     or what. It's pretty cool. Anyway, I want to take a quick break and thank our sponsor, 
     
     
  
 
 
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     over it, if you want to do your own CSS, your own JavaScript, you can do that. But you don't 
     
     
  
 
 
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     set up for you. They have coupons, invoicing, they have so much stuff all built in for you. 
     
     
  
 
 
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     And even if you aren't selling anything, it's a great place to host portfolios, websites, 
     
     
  
 
 
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     our website is there, ATP.fm. 
     
     
  
 
 
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     If you go there, you can see that's one of their default templates. 
     
     
  
 
 
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     ► 
     We had to do almost nothing beyond the defaults to make it exactly how we wanted. 
     
     
  
 
 
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     ► 
     It's really, really great. 
     
     
  
 
 
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     So check out Squarespace. 
     
     
  
 
 
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     presence, they make it easy. 
     
     
  
 
 
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     Go start a free trial at squarespace.com. 
     
     
  
 
 
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     If you decide to continue with your site, it's only $8 a month. 
     
     
  
 
 
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     And it's even less if you use the offer code ATP4 for Accidental Tech Podcast, the month 
     
     
  
 
 
 
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     Use coupon code ATP4 at checkout and you get an additional 10% off their already affordable 
     
     
  
 
 
 
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     So go check out Squarespace. 
     
     
  
 
 
	 00:45:58
     ◼
      
     ► 
     It's everything you need to create an exceptional website. 
     
     
  
 
 
	 00:46:02
     ◼
      
     ► 
     So going back a second, there was some news or rumor or something. 
     
     
  
 
 
	 00:46:07
     ◼
      
     ► 
     We are so ill prepared for this show. 
     
     
  
 
 
	 00:46:09
     ◼
      
     ► 
     were some news or rumor or something that Microsoft Office for iOS was delayed or something? 
     
     
  
 
 
	 00:46:13
     ◼
      
     ► 
     There was something about Office for iOS this week. What was that? 
     
     
  
 
 
	 00:46:16
     ◼
      
     ► 
     Yeah, there was a leaked schedule that's some sort of leaked, supposed leaked document 
     
     
  
 
 
	 00:46:21
     ◼
      
     ► 
     from inside Microsoft that had Office for tablet type systems as 2014. And so, like 
     
     
  
 
 
	 00:46:30
     ◼
      
     ► 
     everyone was saying, well, they're not going to release it for iOS before they release 
     
     
  
 
 
	 00:46:33
     ◼
      
     ► 
     it for Windows RT or whatever, and therefore if there is an iOS version of Office, it's 
     
     
  
 
 
	 00:46:40
     ◼
      
     ► 
     not coming until 2014, too. 
     
     
  
 
 
	 00:46:41
     ◼
      
     ► 
     I think that was the gist of it. 
     
     
  
 
 
	 00:46:42
     ◼
      
     ► 
     The point was that lots of people thought maybe this year Microsoft would ship Office 
     
     
  
 
 
	 00:46:47
     ◼
      
     ► 
     for iOS, and this supposed unverified leaked thing from inside Microsoft had the number 
     
     
  
 
 
	 00:46:54
     ◼
      
     ► 
     2014 on it instead of 2013. 
     
     
  
 
 
	 00:46:56
     ◼
      
     ► 
     And that's the story. 
     
     
  
 
 
	 00:46:57
     ◼
      
     ► 
     That's all you need for a story. 
     
     
  
 
 
	 00:46:58
     ◼
      
     ► 
     Do you think, I mean, as we were discussing 15 minutes ago about businesses and their 
     
     
  
 
 
	 00:47:03
     ◼
      
     ► 
     computer usage and everything, do you really think that Office for iPad is going to be 
     
     
  
 
 
	 00:47:10
     ◼
      
     ► 
     a big deal if it ever does come out? 
     
     
  
 
 
	 00:47:11
     ◼
      
     ► 
     Like, in the sense that… 
     
     
  
 
 
	 00:47:12
     ◼
      
     ► 
     Yeah, they've waited too long. 
     
     
  
 
 
 
 
	 00:47:16
     ◼
      
     ► 
     It's…like, the longer they wait, the less important and relevant it becomes, and I'm 
     
     
  
 
 
	 00:47:19
     ◼
      
     ► 
     not turning out my nose at it because I think it will be useful. 
     
     
  
 
 
	 00:47:22
     ◼
      
     ► 
     I think the most interesting thing about Office for iOS is how the hell that dance between 
     
     
  
 
 
	 00:47:27
     ◼
      
     ► 
     these two Cobras is going to work, or this Cobra and this mouse. If you decide, you know, 
     
     
  
 
 
	 00:47:32
     ◼
      
     ► 
     Apple and Microsoft are like, "Is Microsoft going to give, I guess they're going to give 
     
     
  
 
 
	 00:47:36
     ◼
      
     ► 
     Apple 30% of their office sales?" Like that is just, I mean, like, I don't even know how 
     
     
  
 
 
	 00:47:42
     ◼
      
     ► 
     that's going to work. Or is it going to be like free, but there's going to be in-app 
     
     
  
 
 
	 00:47:45
     ◼
      
     ► 
     purchase or a subscription and there'll be subscription only. So Microsoft gets recurring 
     
     
  
 
 
	 00:47:48
     ◼
      
     ► 
     revenue and they don't mind giving up the 30%. I don't know. And what is it going to look like? 
     
     
  
 
 
	 00:47:53
     ◼
      
     ► 
     and how is it going to have file compatibility? Will it use iCloud? Will it have Dropbox integration? 
     
     
  
 
 
	 00:47:58
     ◼
      
     ► 
     Will you need to sign up for Microsoft SkyDrive and it'll do HTTP requests to Microsoft servers? 
     
     
  
 
 
	 00:48:03
     ◼
      
     ► 
     There are so many unanswered questions about how would this... It's like a fish bicycle 
     
     
  
 
 
	 00:48:07
     ◼
      
     ► 
     scenario. How is this even going to work? I don't understand. And that, to me, is much 
     
     
  
 
 
	 00:48:11
     ◼
      
     ► 
     more interesting than does the iPad suddenly become legitimate because it has Office, because 
     
     
  
 
 
	 00:48:16
     ◼
      
     ► 
     I don't think people care about that. 
     
     
  
 
 
	 00:48:17
     ◼
      
     ► 
     Well, see, I don't know if I'd be so sure. 
     
     
  
 
 
	 00:48:20
     ◼
      
     ► 
     I think your average consumer, your average business consumer is assuming that the iPad 
     
     
  
 
 
	 00:48:26
     ◼
      
     ► 
     is a brick that is useless for doing normal day-to-day business things because it doesn't 
     
     
  
 
 
	 00:48:31
     ◼
      
     ► 
     have Office. 
     
     
  
 
 
	 00:48:32
     ◼
      
     ► 
     Now, as it turns out, I think that's bogus, but I think your Joe Schmo business consumer, 
     
     
  
 
 
	 00:48:39
     ◼
      
     ► 
     I bet you it will be a big mental shift once it's available. 
     
     
  
 
 
	 00:48:44
     ◼
      
     ► 
     That's based on NoFacts. 
     
     
  
 
 
	 00:48:45
     ◼
      
     ► 
     It won't be like, it'll be the same way the keynote is available on iOS and the Mac. 
     
     
  
 
 
	 00:48:49
     ◼
      
     ► 
     So no matter what presentation you have, it'll work identically in both places, right? 
     
     
  
 
 
 
	 00:48:54
     ◼
      
     ► 
     Like, think of all the crazy, like, "Oh, you embed this Excel chart, this chart in 
     
     
  
 
 
	 00:48:59
     ◼
      
     ► 
     this thing, and this PowerPoint, and it's linked to this Excel document, and when you 
     
     
  
 
 
	 00:49:02
     ◼
      
     ► 
     update the Excel document…" 
     
     
  
 
 
	 00:49:04
     ◼
      
     ► 
     Businesses still use that stuff. 
     
     
  
 
 
	 00:49:05
     ◼
      
     ► 
     You can't do that on iOS. 
     
     
  
 
 
	 00:49:06
     ◼
      
     ► 
     Like, there's just no way. 
     
     
  
 
 
	 00:49:08
     ◼
      
     ► 
     Like, you have to… 
     
     
  
 
 
	 00:49:09
     ◼
      
     ► 
     It's not going to work the same as it does on a desktop. 
     
     
  
 
 
	 00:49:11
     ◼
      
     ► 
     And that I found is the bar where it's like, you know, because I have Office on my Mac, 
     
     
  
 
 
	 00:49:15
     ◼
      
     ► 
     but you know, people still turn their nose up at it and rightfully so. 
     
     
  
 
 
	 00:49:18
     ◼
      
     ► 
     Because it's like, look, we're passing around what should be a text file, but instead it's 
     
     
  
 
 
	 00:49:23
     ◼
      
     ► 
     a Word document that for some reason has some crazy macro thing in it or something. 
     
     
  
 
 
	 00:49:28
     ◼
      
     ► 
     And it doesn't look right on your Mac. 
     
     
  
 
 
	 00:49:30
     ◼
      
     ► 
     So just open it in your VM and just don't even bother with this. 
     
     
  
 
 
	 00:49:34
     ◼
      
     ► 
     Like, if it's not 100% compatible, 
     
     
  
 
 
	 00:49:37
     ◼
      
     ► 
     I found an amazing variety-- 
     
     
  
 
 
	 00:49:40
     ◼
      
     ► 
     a pointless variety-- but an amazing variety 
     
     
  
 
 
	 00:49:42
     ◼
      
     ► 
     in the features of these individual files 
     
     
  
 
 
	 00:49:45
     ◼
      
     ► 
     that people use in Office for Windows, 
     
     
  
 
 
	 00:49:49
     ◼
      
     ► 
     and that having Office on the Mac-- 
     
     
  
 
 
	 00:49:51
     ◼
      
     ► 
     like, maybe it gets the foot in the door, 
     
     
  
 
 
	 00:49:52
     ◼
      
     ► 
     or maybe it checks a checkbox. 
     
     
  
 
 
	 00:49:54
     ◼
      
     ► 
     But in practice, all the time I come across documents 
     
     
  
 
 
	 00:49:58
     ◼
      
     ► 
     that do not look the same on the Mac and the PC. 
     
     
  
 
 
	 00:50:00
     ◼
      
     ► 
     So what hope is there, really, that someone's 
     
     
  
 
 
	 00:50:03
     ◼
      
     ► 
     to be able to take a document, somehow spirit it over to your iPad, and it will function 
     
     
  
 
 
	 00:50:07
     ◼
      
     ► 
     correctly there. 
     
     
  
 
 
	 00:50:08
     ◼
      
     ► 
     Even just in a viewing. 
     
     
  
 
 
	 00:50:09
     ◼
      
     ► 
     Forget about editing. 
     
     
  
 
 
	 00:50:10
     ◼
      
     ► 
     Just like, will it look the same when I open it? 
     
     
  
 
 
	 00:50:11
     ◼
      
     ► 
     I have very little faith that this will be. 
     
     
  
 
 
	 00:50:14
     ◼
      
     ► 
     So I think it'll be the same type of phenomena. 
     
     
  
 
 
	 00:50:15
     ◼
      
     ► 
     Well it's got Office, and it will get in the door, but in practice it's going to be like, 
     
     
  
 
 
	 00:50:19
     ◼
      
     ► 
     "Look, if you didn't create it in iOS, it's going to look different there, and some things 
     
     
  
 
 
	 00:50:22
     ◼
      
     ► 
     might not work, and if you want to see the real budgeting spreadsheet, you have to open 
     
     
  
 
 
	 00:50:26
     ◼
      
     ► 
     it on a PC." 
     
     
  
 
 
	 00:50:27
     ◼
      
     ► 
     And I would say also, that's not that different from the status quo. 
     
     
  
 
 
	 00:50:31
     ◼
      
     ► 
     you're totally right that if it's gonna be like a different edition of Office, if it's 
     
     
  
 
 
	 00:50:36
     ◼
      
     ► 
     gonna work differently at all, which it almost certainly would have to, then that's gonna 
     
     
  
 
 
	 00:50:41
     ◼
      
     ► 
     be like a major problem for integrating into businesses. 
     
     
  
 
 
	 00:50:45
     ◼
      
     ► 
     But right now we already have that. Right now we have pages, we have iWork on iOS. So 
     
     
  
 
 
	 00:50:51
     ◼
      
     ► 
     we already have something, a situation now where people can open MS Office documents 
     
     
  
 
 
	 00:50:57
     ◼
      
     ► 
     on their iOS devices. 
     
     
  
 
 
	 00:50:58
     ◼
      
     ► 
     in a half-assed way. Right, and it kind of works, and if you're 
     
     
  
 
 
	 00:51:02
     ◼
      
     ► 
     coordinating with someone else who's using the PC version, you'll probably have issues, 
     
     
  
 
 
	 00:51:07
     ◼
      
     ► 
     or you'll at least have inconsistencies and weird formatting problems. 
     
     
  
 
 
	 00:51:10
     ◼
      
     ► 
     I mean, for crying out loud, at our office, people still send Word documents, emails, 
     
     
  
 
 
	 00:51:15
     ◼
      
     ► 
     and make web pages with links that the URL of links is "G" colon backslash because everyone 
     
     
  
 
 
	 00:51:21
     ◼
      
     ► 
     has their G drive mounted. It's just so common. 
     
     
  
 
 
	 00:51:25
     ◼
      
     ► 
     or triple slash, you know, like, you know, share name for like a share that's mounted 
     
     
  
 
 
	 00:51:30
     ◼
      
     ► 
     on everyone's PCs because the IT pushes it all in. 
     
     
  
 
 
	 00:51:32
     ◼
      
     ► 
     Like that's how the world works. 
     
     
  
 
 
	 00:51:34
     ◼
      
     ► 
     And it's like, if you are the guy with the Mac and you go, I clicked on the link and 
     
     
  
 
 
	 00:51:37
     ◼
      
     ► 
     nothing happened, they're going to be like, oh, well, just, just look at it in a PC. 
     
     
  
 
 
	 00:51:41
     ◼
      
     ► 
     It works there. 
     
     
  
 
 
	 00:51:42
     ◼
      
     ► 
     What a shame. 
     
     
  
 
 
	 00:51:43
     ◼
      
     ► 
     I mean, that's the world, that's the world the Macs come into. 
     
     
  
 
 
	 00:51:47
     ◼
      
     ► 
     And that's why like the people who get them are like the people who can support themselves 
     
     
  
 
 
	 00:51:50
     ◼
      
     ► 
     because IT doesn't want to support that. 
     
     
  
 
 
	 00:51:52
     ◼
      
     ► 
     They can't make everyone stop authoring documents with PC-specific features or paths to shares 
     
     
  
 
 
	 00:51:57
     ◼
      
     ► 
     that are not mounted on it. 
     
     
  
 
 
	 00:51:58
     ◼
      
     ► 
     It's just backslashes instead of slashes. 
     
     
  
 
 
	 00:52:01
     ◼
      
     ► 
     Like, "Well, it works fine for me on my Windows machine." 
     
     
  
 
 
	 00:52:03
     ◼
      
     ► 
     I don't see what your problem is. 
     
     
  
 
 
	 00:52:05
     ◼
      
     ► 
     I completely agree. 
     
     
  
 
 
	 00:52:06
     ◼
      
     ► 
     My point is simply that—and I think you yourself had said this, Jon—that it gets 
     
     
  
 
 
	 00:52:10
     ◼
      
     ► 
     the foot in the door and it at least lets it become part of the conversation. 
     
     
  
 
 
	 00:52:15
     ◼
      
     ► 
     Whereas I think for an average business user, if there's no office, it's not even a discussion. 
     
     
  
 
 
	 00:52:19
     ◼
      
     ► 
     I'm not even going to give it a shot. 
     
     
  
 
 
	 00:52:21
     ◼
      
     ► 
     In reality, even if there is Office, it's going to be a piece of garbage, not because 
     
     
  
 
 
	 00:52:24
     ◼
      
     ► 
     it's Microsoft, but just because there's way too much complexity for that platform. 
     
     
  
 
 
	 00:52:29
     ◼
      
     ► 
     But I think just having it there would be a big win in the sense that it would at least 
     
     
  
 
 
	 00:52:34
     ◼
      
     ► 
     let the iPad enter the conversation. 
     
     
  
 
 
	 00:52:36
     ◼
      
     ► 
     Well, Windows 8 is really the real entry of tablet computing into the Office, because 
     
     
  
 
 
	 00:52:40
     ◼
      
     ► 
     in theory, once the few more revs of silicon and Windows 8 non-laptop laptops will become 
     
     
  
 
 
	 00:52:49
     ◼
      
     ► 
     with a real deal. And I see no reason if Microsoft is able to keep going on this course that 
     
     
  
 
 
	 00:52:56
     ◼
      
     ► 
     they can't produce what's essentially that thing that, you know, the convertible tablet 
     
     
  
 
 
	 00:53:01
     ◼
      
     ► 
     we were just talking about, essentially that but the non-crappy version. Because now finally 
     
     
  
 
 
	 00:53:05
     ◼
      
     ► 
     in something that small with no keyboard attachment or maybe that clicky keyboard or maybe a full-size 
     
     
  
 
 
	 00:53:10
     ◼
      
     ► 
     keyboard that you can Bluetooth to or whatever, suddenly you have real computing power, a 
     
     
  
 
 
	 00:53:14
     ◼
      
     ► 
     reasonable small screen, maybe the possibility to hook it up to another screen. 
     
     
  
 
 
	 00:53:19
     ◼
      
     ► 
     It's a dockable laptop without a keyboard that turns into... 
     
     
  
 
 
	 00:53:22
     ◼
      
     ► 
     It's the whole Windows 8 concept, and I think that is a reasonable concept for businesses, 
     
     
  
 
 
	 00:53:26
     ◼
      
     ► 
     because if it's an x86 in there, you can run the "real" versions of Office, which are still 
     
     
  
 
 
	 00:53:31
     ◼
      
     ► 
     going to be incompatible with the Office 97 documents that people are still passing around 
     
     
  
 
 
	 00:53:36
     ◼
      
     ► 
     in companies all over the world. 
     
     
  
 
 
	 00:53:39
     ◼
      
     ► 
     That will move things on, and I think that's Microsoft's goal, is like, "Okay, we would 
     
     
  
 
 
	 00:53:43
     ◼
      
     ► 
     like to see a Windows 8... 
     
     
  
 
 
	 00:53:44
     ◼
      
     ► 
     instead of an Ultrabook, a Windows 8 tablet, but really it mostly gets used as a PC, but it also doubles as a tablet when you move it. 
     
     
  
 
 
	 00:53:50
     ◼
      
     ► 
     Like, that's what they're going for. And that seems reasonable to me. 
     
     
  
 
 
	 00:53:53
     ◼
      
     ► 
     And once that happens, then it's like, well, everyone else has these little things that look like squares that you carry. 
     
     
  
 
 
	 00:53:58
     ◼
      
     ► 
     Can I have the thing with the Apple logo on the back that's a square that you carry? 
     
     
  
 
 
	 00:54:01
     ◼
      
     ► 
     And the distinction is like, well, this has an x86 chip and it runs real office. 
     
     
  
 
 
	 00:54:05
     ◼
      
     ► 
     I think that would be even less of a barrier. It was like, all right, well, that's a rectangle too. 
     
     
  
 
 
	 00:54:09
     ◼
      
     ► 
     You can try that rectangle. Does it have Office? Yeah, but they don't know that that doesn't help you. 
     
     
  
 
 
	 00:54:13
     ◼
      
     ► 
     you. Well, I think, I mean, it's worth considering, would Microsoft withhold Office from iOS as 
     
     
  
 
 
	 00:54:20
     ◼
      
     ► 
     a competitive advantage to boost Windows 8 tablets? 
     
     
  
 
 
	 00:54:22
     ◼
      
     ► 
     No, they're just not done with it. You think? I don't know. I think... 
     
     
  
 
 
	 00:54:28
     ◼
      
     ► 
     They may not have embarked on the project with gusto at the moment the iPad was announced. 
     
     
  
 
 
	 00:54:32
     ◼
      
     ► 
     They're like, "Oh, get the Mac Business Unit. They need to get working on Office for iPad." 
     
     
  
 
 
	 00:54:35
     ◼
      
     ► 
     Maybe they didn't do that, but at this point it's not like they're holding it back. They 
     
     
  
 
 
	 00:54:38
     ◼
      
     ► 
     just have not been scrambling to get it. Maybe they probably are scrambling to get it finished 
     
     
  
 
 
	 00:54:42
     ◼
      
     ► 
     at this point, but yeah, I just think it's a factor of team size and syncing with whatever 
     
     
  
 
 
	 00:54:49
     ◼
      
     ► 
     the crazy strategy is going to be for pricing and figuring all that, that they just started 
     
     
  
 
 
	 00:54:53
     ◼
      
     ► 
     on it when they finally got all their ducks in a row about what they were going to do, 
     
     
  
 
 
	 00:54:56
     ◼
      
     ► 
     and they're writing it, and it will be done when it's done. 
     
     
  
 
 
	 00:54:58
     ◼
      
     ► 
     I don't believe that. Honestly, I think right now, maybe two years ago, I would have believed 
     
     
  
 
 
	 00:55:04
     ◼
      
     ► 
     that they wanted Office everywhere, and they're going to put it on the iPad. Okay. But now 
     
     
  
 
 
	 00:55:10
     ◼
      
     ► 
     Now that they have their own alternative to the iPad, they are competing directly with 
     
     
  
 
 
	 00:55:15
     ◼
      
     ► 
     iPads and iOS for professional/business/office use, I can see them totally wanting to keep 
     
     
  
 
 
	 00:55:24
     ◼
      
     ► 
     Microsoft Office and the real Microsoft Office, they've already used that as a selling point. 
     
     
  
 
 
	 00:55:30
     ◼
      
     ► 
     That these are tablets you can also get real work done on. 
     
     
  
 
 
	 00:55:33
     ◼
      
     ► 
     I can see them wanting to keep that exclusive and not ever making an iPad version of Office. 
     
     
  
 
 
	 00:55:39
     ◼
      
     ► 
     They'll make one. 
     
     
  
 
 
	 00:55:41
     ◼
      
     ► 
     Maybe it'll be crappy. 
     
     
  
 
 
	 00:55:42
     ◼
      
     ► 
     Maybe it'll be like it's made by a different team. 
     
     
  
 
 
	 00:55:44
     ◼
      
     ► 
     It's not really compatible. 
     
     
  
 
 
	 00:55:45
     ◼
      
     ► 
     I think it will eventually be there once they get everything sorted. 
     
     
  
 
 
	 00:55:49
     ◼
      
     ► 
     Their tablets already have Office and iPads don't. 
     
     
  
 
 
	 00:55:52
     ◼
      
     ► 
     They are milking the exclusivity period now. 
     
     
  
 
 
	 00:55:54
     ◼
      
     ► 
     I don't think there's anything to be gained by them extending it out for years and years. 
     
     
  
 
 
	 00:56:01
     ◼
      
     ► 
     Why do they keep making Office for the Mac? 
     
     
  
 
 
	 00:56:03
     ◼
      
     ► 
     not about to yank that away and say, "Well, if you want office, you have to get a PC." 
     
     
  
 
 
	 00:56:06
     ◼
      
     ► 
     They make money on these things. 
     
     
  
 
 
	 00:56:07
     ◼
      
     ► 
     That's the bottom line. 
     
     
  
 
 
	 00:56:08
     ◼
      
     ► 
     The Mac business unit makes the money, and I'm sure Office for iOS will as well. 
     
     
  
 
 
	 00:56:13
     ◼
      
     ► 
     They'll price it at a whole $9.99, or maybe it'll be a recurring subscription. 
     
     
  
 
 
	 00:56:18
     ◼
      
     ► 
     I don't even know what they're going to do, but I'm sure whatever they do, it'll 
     
     
  
 
 
	 00:56:23
     ◼
      
     ► 
     make them money. 
     
     
  
 
 
	 00:56:24
     ◼
      
     ► 
     Well, another thing to consider is—and I'm talking a little bit out of my wheelhouse 
     
     
  
 
 
	 00:56:28
     ◼
      
     ► 
     But I know I've heard a lot of rumblings around our office that it would be considerably cheaper for us to start using 
     
     
  
 
 
	 00:56:35
     ◼
      
     ► 
     Microsoft their office 365 or whatever it is 
     
     
  
 
 
	 00:56:39
     ◼
      
     ► 
     Which I don't know and barely anything about but apparently is all like I think it's web-based. It's like Google 
     
     
  
 
 
	 00:56:45
     ◼
      
     ► 
     Docs and Google spreadsheet or whatever, but anyway, apparently there's some office 365 thing 
     
     
  
 
 
	 00:56:51
     ◼
      
     ► 
     Whatever that means that I'm being told is actually considerably cheaper 
     
     
  
 
 
	 00:56:56
     ◼
      
     ► 
     And I believe that's a subscription-based thing. 
     
     
  
 
 
	 00:56:57
     ◼
      
     ► 
     Regardless if it's native software or if it's web-based, 
     
     
  
 
 
	 00:57:00
     ◼
      
     ► 
     it's subscription. 
     
     
  
 
 
	 00:57:02
     ◼
      
     ► 
     And so that makes me wonder, John, 
     
     
  
 
 
	 00:57:04
     ◼
      
     ► 
     if you're absolutely right, that if something arrived on the iPad, 
     
     
  
 
 
	 00:57:07
     ◼
      
     ► 
     maybe it'd either be part of this Office 365 thing, 
     
     
  
 
 
	 00:57:10
     ◼
      
     ► 
     or it would, at the very least, be a subscription one way or the other. 
     
     
  
 
 
	 00:57:13
     ◼
      
     ► 
     Microsoft has had the subscription bug in their butt for so many years, 
     
     
  
 
 
	 00:57:16
     ◼
      
     ► 
     and it's just such a hard sell. 
     
     
  
 
 
	 00:57:18
     ◼
      
     ► 
     I mean, Adobe's managed to-- I wouldn't say pull it off, 
     
     
  
 
 
	 00:57:21
     ◼
      
     ► 
     but they've managed to not have just gigantic backlash. 
     
     
  
 
 
	 00:57:25
     ◼
      
     ► 
     Because Adobe did the subscription thing. They continue to sell it alongside. And 
     
     
  
 
 
	 00:57:28
     ◼
      
     ► 
     it's the type of thing where people, I think, mentally resist the notion of, 
     
     
  
 
 
	 00:57:32
     ◼
      
     ► 
     "Why do I have to pay every year for this thing?" But I think once they get on that train, 
     
     
  
 
 
	 00:57:35
     ◼
      
     ► 
     and if you do subscription really well, if you actually... If it's not just the same exact 
     
     
  
 
 
	 00:57:40
     ◼
      
     ► 
     experience you had before, only now you pay every single year. If it's like, "Oh, well, 
     
     
  
 
 
	 00:57:44
     ◼
      
     ► 
     now you get your updates instantly, and it's nice and clean, and you never have to worry about 
     
     
  
 
 
	 00:57:47
     ◼
      
     ► 
     licensing." You can give all the benefits that you could possibly have with a subscription. 
     
     
  
 
 
	 00:57:51
     ◼
      
     ► 
     If you can deliver on those benefits, I think it is possible to bring the IT guys in. 
     
     
  
 
 
	 00:57:56
     ◼
      
     ► 
     Because the IT people are already paying whatever the hell thing you pay Microsoft for their 
     
     
  
 
 
 
	 00:58:00
     ◼
      
     ► 
     You get access to all of our software for free. 
     
     
  
 
 
	 00:58:03
     ◼
      
     ► 
     Those deals that they make with companies where you license this and every year you 
     
     
  
 
 
	 00:58:06
     ◼
      
     ► 
     pay this amount of money for your exchange server and you get an unlimited number of 
     
     
  
 
 
	 00:58:09
     ◼
      
     ► 
     seats and any software in our library that you want, you can download license-free versions 
     
     
  
 
 
	 00:58:14
     ◼
      
     ► 
     of it and distribute. 
     
     
  
 
 
	 00:58:16
     ◼
      
     ► 
     That is basically a subscription, but it has to be renegotiated and repurchased and stuff. 
     
     
  
 
 
	 00:58:19
     ◼
      
     ► 
     It would be nice if it was just automated through your computer and you're just connected 
     
     
  
 
 
	 00:58:23
     ◼
      
     ► 
     to the big Microsoft servers and money flowed from your company into theirs every year. 
     
     
  
 
 
	 00:58:28
     ◼
      
     ► 
     That's the dream. 
     
     
  
 
 
	 00:58:29
     ◼
      
     ► 
     Isn't that what .NET originally meant? 
     
     
  
 
 
	 00:58:32
     ◼
      
     ► 
     Wasn't the .NET initiative originally one of the names for their subscription plans? 
     
     
  
 
 
	 00:58:37
     ◼
      
     ► 
     I don't think so. 
     
     
  
 
 
	 00:58:38
     ◼
      
     ► 
     I mean, it's an umbrella term that covered many different things, but I always associated 
     
     
  
 
 
	 00:58:42
     ◼
      
     ► 
     with the Common Language Runtime and that whole big ball of wax. 
     
     
  
 
 
	 00:58:46
     ◼
      
     ► 
     I thought it related to their Microsoft Live, before it was Microsoft Live or MSN Live, 
     
     
  
 
 
	 00:58:52
     ◼
      
     ► 
     whatever they're calling it now. 
     
     
  
 
 
	 00:58:53
     ◼
      
     ► 
     I think it was .NET Passport. 
     
     
  
 
 
	 00:58:56
     ◼
      
     ► 
     That's what I'm thinking of. 
     
     
  
 
 
	 00:58:57
     ◼
      
     ► 
     That was something else. 
     
     
  
 
 
	 00:58:58
     ◼
      
     ► 
     Yeah, but to most people, .NET is .NET is .NET. 
     
     
  
 
 
	 00:59:01
     ◼
      
     ► 
     Just like iCloud is iCloud is iCloud, even though under the hood it's many different 
     
     
  
 
 
	 00:59:05
     ◼
      
     ► 
     technologies doing many different things. 
     
     
  
 
 
	 00:59:07
     ◼
      
     ► 
     I don't know. 
     
     
  
 
 
	 00:59:09
     ◼
      
     ► 
     The point is, don't use iCloud. 
     
     
  
 
 
	 00:59:11
     ◼
      
     ► 
     So, there's another sad tweet of some person who got their app rejected because their iCloud 
     
     
  
 
 
	 00:59:18
     ◼
      
     ► 
     download wouldn't complete because they were testing it and they got rejected for that 
     
     
  
 
 
	 00:59:22
     ◼
      
     ► 
     reason. Everyone's got their limit. And who knows if that was even what the actual problem 
     
     
  
 
 
	 00:59:26
     ◼
      
     ► 
     ended up being, but that's what he thought it was. So, it's like, "Alright, well, I will 
     
     
  
 
 
	 00:59:31
     ◼
      
     ► 
     now rip the guts out of my app and start over." 
     
     
  
 
 
	 00:59:34
     ◼
      
     ► 
     I once pulled the print feature out of Instapaper's iOS apps, which actually, by the way, started 
     
     
  
 
 
	 00:59:41
     ◼
      
     ► 
     still angers like three people who used it. 
     
     
  
 
 
	 00:59:45
     ◼
      
     ► 
     So I developed this print feature. 
     
     
  
 
 
	 00:59:48
     ◼
      
     ► 
     It got my app rejected twice. 
     
     
  
 
 
	 00:59:51
     ◼
      
     ► 
     And then during one of the big iOS upgrades, 
     
     
  
 
 
	 00:59:53
     ◼
      
     ► 
     I think going from four to five, something 
     
     
  
 
 
	 00:59:57
     ◼
      
     ► 
     broke about it really badly. 
     
     
  
 
 
	 00:59:58
     ◼
      
     ► 
     And I was just like, you know what? 
     
     
  
 
 
	 01:00:00
     ◼
      
     ► 
     I've probably spent more time testing this feature, just 
     
     
  
 
 
	 01:00:03
     ◼
      
     ► 
     using it in development, than all of my customers 
     
     
  
 
 
	 01:00:06
     ◼
      
     ► 
     combined have used this feature. 
     
     
  
 
 
	 01:00:08
     ◼
      
     ► 
     But now you've got a misleading name for your-- it says right 
     
     
  
 
 
 
	 01:00:12
     ◼
      
     ► 
     If it doesn't instantly turn things into paper, 
     
     
  
 
 
	 01:00:14
     ◼
      
     ► 
     I'm one star useless. 
     
     
  
 
 
	 01:00:16
     ◼
      
     ► 
     Well, I removed the feature, and three people got angry. 
     
     
  
 
 
	 01:00:20
     ◼
      
     ► 
     But most people-- I announced on Twitter, hey, 
     
     
  
 
 
	 01:00:22
     ◼
      
     ► 
     I'm going to remove this feature because it's 
     
     
  
 
 
	 01:00:24
     ◼
      
     ► 
     being problematic to support. 
     
     
  
 
 
	 01:00:26
     ◼
      
     ► 
     And almost every response was, you can print from Instapaper? 
     
     
  
 
 
	 01:00:32
     ◼
      
     ► 
     No one even knew that was there. 
     
     
  
 
 
	 01:00:35
     ◼
      
     ► 
     And I have to wonder-- and this is kind of Office related-- 
     
     
  
 
 
	 01:00:38
     ◼
      
     ► 
     Like, how many people print from iOS devices? 
     
     
  
 
 
	 01:00:42
     ◼
      
     ► 
     I've never seen someone do it, nor have I ever done it myself. 
     
     
  
 
 
	 01:00:45
     ◼
      
     ► 
     The only person I know that does it regularly 
     
     
  
 
 
	 01:00:48
     ◼
      
     ► 
     is my father, who is very forward thinking. 
     
     
  
 
 
	 01:00:52
     ◼
      
     ► 
     But for some reason, he likes him some pieces of paper. 
     
     
  
 
 
	 01:00:56
     ◼
      
     ► 
     And so I know he does that. 
     
     
  
 
 
	 01:00:57
     ◼
      
     ► 
     He just hates trees. 
     
     
  
 
 
	 01:00:58
     ◼
      
     ► 
     That's what it is. 
     
     
  
 
 
 
	 01:01:00
     ◼
      
     ► 
     He's a terrible, terrible man. 
     
     
  
 
 
	 01:01:01
     ◼
      
     ► 
     Last I heard, anyway, he prints from his iPad 
     
     
  
 
 
	 01:01:06
     ◼
      
     ► 
     somewhat regularly and from his iPhone as well, I think. But he just, I don't know, 
     
     
  
 
 
	 01:01:10
     ◼
      
     ► 
     he's one of those people who just likes paper. 
     
     
  
 
 
	 01:01:12
     ◼
      
     ► 
     I think AirPrint, it's one of those really cool technologies that's just come out way 
     
     
  
 
 
	 01:01:16
     ◼
      
     ► 
     too late. It's like black CDRs. Remember those? The ones that had the black bottom surface? 
     
     
  
 
 
	 01:01:22
     ◼
      
     ► 
     They were that cool, yeah. 
     
     
  
 
 
	 01:01:24
     ◼
      
     ► 
     Well, they would have been really cool if they came out like five years earlier. 
     
     
  
 
 
	 01:01:27
     ◼
      
     ► 
     Oh, the PlayStation had colored ones too, right? 
     
     
  
 
 
	 01:01:30
     ◼
      
     ► 
     Yeah, they were all black, yeah. But just like this technology, AirPrint is this awesome 
     
     
  
 
 
	 01:01:35
     ◼
      
     ► 
     technology like there's no more print drivers as long as your printer supports this one particular 
     
     
  
 
 
	 01:01:39
     ◼
      
     ► 
     driver. That's not a technology it is a uh it's a choice it's a business a business innovation sure 
     
     
  
 
 
	 01:01:43
     ◼
      
     ► 
     where like finally we have the leverage to force the damn printer manufacturers to stop making 
     
     
  
 
 
	 01:01:48
     ◼
      
     ► 
     this byzantine zoo of crazy ass hardware and say no you do it all yourself we talk to you one way 
     
     
  
 
 
	 01:01:54
     ◼
      
     ► 
     and you take it and you print it and i don't want to hear about it you don't get to install any 
     
     
  
 
 
	 01:01:58
     ◼
      
     ► 
     drivers you don't get to do it like because that's that's why printers have been so terrible like 
     
     
  
 
 
	 01:02:01
     ◼
      
     ► 
     it's not a technology problem, it's a business problem, because printers were made by various 
     
     
  
 
 
	 01:02:06
     ◼
      
     ► 
     companies, operating systems were made by others, and this thing called a driver exists, 
     
     
  
 
 
	 01:02:09
     ◼
      
     ► 
     and it was just never going to be a happy ending. 
     
     
  
 
 
	 01:02:12
     ◼
      
     ► 
     And most printers were like soft printers, like soft modems, where the printer itself 
     
     
  
 
 
	 01:02:16
     ◼
      
     ► 
     would have very minimal computing power and would do almost no computations. 
     
     
  
 
 
	 01:02:21
     ◼
      
     ► 
     Well, that's a recent innovation. That was actually an exciting thing. That was like, 
     
     
  
 
 
	 01:02:24
     ◼
      
     ► 
     "Finally, it's going to solve this printing problem. We're going to make the printer super 
     
     
  
 
 
	 01:02:27
     ◼
      
     ► 
     dumb, we're going to put all the smarts in the driver. That'll solve the printing problem, 
     
     
  
 
 
	 01:02:30
     ◼
      
     ► 
     No. Just moved it around. What you really need to do is just say, "You don't get 
     
     
  
 
 
	 01:02:35
     ◼
      
     ► 
     to install a driver. This is what we're going to put out there. You will receive it 
     
     
  
 
 
	 01:02:39
     ◼
      
     ► 
     and you will print it, and if you don't, your printer will appear to be broken, and 
     
     
  
 
 
	 01:02:43
     ◼
      
     ► 
     that's it." This is like the Legacy Computing Podcast. 
     
     
  
 
 
	 01:02:46
     ◼
      
     ► 
     It is. Do you want to talk about cassette tapes next? 
     
     
  
 
 
	 01:02:51
     ◼
      
     ► 
     Yeah. Oh, sure. Why not? 
     
     
  
 
 
	 01:02:54
     ◼
      
     ► 
     Rewinding them with a pencil. Pros and cons. Be kind, rewind. 
     
     
  
 
 
	 01:02:59
     ◼
      
     ► 
     Let's wrap it up. Thanks again to our sponsor, Squarespace. Go to squarespace.com/ATP to 
     
     
  
 
 
	 01:03:06
     ◼
      
     ► 
     get a free trial and credit us with that referral and check it out if you want to make a website. 
     
     
  
 
 
	 01:03:14
     ◼
      
     ► 
     Do we want to shill for people to review us on iTunes? 
     
     
  
 
 
	 01:03:21
     ◼
      
     ► 
     Yeah! Let's do it. Yeah. Why don't you please review us on iTunes if you like us. 
     
     
  
 
 
	 01:03:27
     ◼
      
     ► 
     And if you don't like us, please email John. 
     
     
  
 
 
 
	 01:03:32
     ◼
      
     ► 
     Is it because you looked at how many reviews you have and you got the press because there's 
     
     
  
 
 
	 01:03:34
     ◼
      
     ► 
     so few of them? 
     
     
  
 
 
	 01:03:35
     ◼
      
     ► 
     Because there aren't many. 
     
     
  
 
 
	 01:03:36
     ◼
      
     ► 
     Honestly, I usually forget to look at all. 
     
     
  
 
 
	 01:03:38
     ◼
      
     ► 
     So I end up looking like once every, I don't know, two months or so usually at my iTunes 
     
     
  
 
 
 
	 01:03:44
     ◼
      
     ► 
     But usually, there aren't really that many usually. 
     
     
  
 
 
	 01:03:47
     ◼
      
     ► 
     Alright, so you hear that, reviewers, you don't have to say anything about Marcos, he 
     
     
  
 
 
	 01:03:50
     ◼
      
     ► 
     never looks. 
     
     
  
 
 
	 01:03:51
     ◼
      
     ► 
     But I look all the time, so say nice things about me. 
     
     
  
 
 
 
	 01:03:53
     ◼
      
     ► 
     There you go. 
     
     
  
 
 
	 01:03:54
     ◼
      
     ► 
     I'm vain enough that I look regularly. 
     
     
  
 
 
	 01:03:55
     ◼
      
     ► 
     Cause it was accidental, or it was accidental. 
     
     
  
 
 
	 01:04:01
     ◼
      
     ► 
     John didn't do any research, Marco and Casey wouldn't let him. 
     
     
  
 
 
	 01:04:06
     ◼
      
     ► 
     Cause it was accidental, or it was accidental. 
     
     
  
 
 
	 01:04:11
     ◼
      
     ► 
     And you can find the show notes at ATP.fm 
     
     
  
 
 
	 01:04:16
     ◼
      
     ► 
     And if you're into Twitter, you can follow them 
     
     
  
 
 
	 01:04:21
     ◼
      
     ► 
     @C-A-S-E-Y-L-I-S-S 
     
     
  
 
 
	 01:04:25
     ◼
      
     ► 
     So that's Casey Liss M-A-R-C-O-A-R-M 
     
     
  
 
 
	 01:04:30
     ◼
      
     ► 
     Auntie Marco Armin S-I-R-A-C 
     
     
  
 
 
	 01:04:35
     ◼
      
     ► 
     U-S-I-C-Racusa 
     
     
  
 
 
	 01:04:37
     ◼
      
     ► 
     It's accidental, accidental 
     
     
  
 
 
	 01:04:40
     ◼
      
     ► 
     They didn't mean to 
     
     
  
 
 
	 01:04:43
     ◼
      
     ► 
     ♪ Accidental accidental tech podcast ♪ 
     
     
  
 
 
 
	 01:04:50
     ◼
      
     ► 
     - My favorite review is that one from the guy who was like, 
     
     
  
 
 
	 01:04:53
     ◼
      
     ► 
     Marco isn't that bad on this particular podcast. 
     
     
  
 
 
 
	 01:04:57
     ◼
      
     ► 
     - Take what you can get. 
     
     
  
 
 
	 01:04:59
     ◼
      
     ► 
     - Yeah, seriously.