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669: Ternus, Take the Wheel

 

00:00:00   So, this week, we had something happen in Richmond, which does not typically happen in December.

00:00:06   And what we had happen was...

00:00:08   Good bagels?

00:00:09   Oh, really? This is the energy you're going to bring to the show tonight.

00:00:14   Please take note of who's antagonizing.

00:00:15   Yes, I am. You're still on my poo-poo list, but now it's both of you. Both of you are on my poo-poo list, darn it.

00:00:20   I mean, how do I not try that?

00:00:22   Well played, well played.

00:00:24   I'm the chief derailer in chief.

00:00:27   In any case, we had something very unusual happen. We got snow.

00:00:32   And what is so funny to me...

00:00:35   So, I haven't lived in Connecticut. I'm sure I've made this speech before on the show.

00:00:39   It's sometime in the last 10, 11 years, whatever.

00:00:40   But I haven't lived in Connecticut since I graduated high school in 2000.

00:00:44   Went to Virginia Tech for four years.

00:00:47   Briefly went back to Connecticut in the summertime for a couple of months while I was looking for work.

00:00:50   And then I was down in central Virginia, a different part of central Virginia after that.

00:00:55   So, it's been 21 years that I've been in Virginia. Far and away the longest I've ever lived anywhere.

00:00:59   And I really do not miss the snow. I'm good not having snow anymore.

00:01:06   And if Virginia, or at least Richmond, gets snow, typically that happens for whatever reason.

00:01:10   Like the January, February, maybe March timeframe.

00:01:14   But it is very unusual to get it in December.

00:01:17   But the thing that makes me laugh so much is that Richmond, for better and for worse, has approximately, let me do the math, zero ability to deal with snow.

00:01:27   And so, it was, I believe, Sunday night.

00:01:31   And they were calling for, prepare yourselves, Northeasterners.

00:01:35   They were calling for, I believe, three inches of snow.

00:01:40   And by 4 p.m. on Sunday afternoon, they had already canceled school for one day.

00:01:46   And intellectually, I get why that is.

00:01:50   Because as I said, we just don't have the plows and the salt and the whatever in order to deal with it.

00:01:56   I mean, we have some, but not nearly to the level that, you know, Massachusetts or New York has or Connecticut.

00:02:01   But as someone who spent his formative years in Connecticut, where my recollection, probably incorrect, but my recollection was we were under a foot of snow between October and April.

00:02:12   It's so funny to me that there had not been a single snowflake coming out of the sky by 4 p.m. on Sunday.

00:02:20   And they had already canceled school for Monday.

00:02:22   And then they canceled school for Tuesday.

00:02:23   And then today.

00:02:25   What?

00:02:25   Wait a second.

00:02:26   They canceled school for Tuesday on Sunday or on Monday?

00:02:30   Oh, no, I'm sorry.

00:02:30   On Monday afternoon.

00:02:31   I'm sorry.

00:02:32   That was ambiguous of me.

00:02:32   My apologies.

00:02:33   And what was happening on the ground Monday afternoon that they canceled school for Tuesday?

00:02:36   So they just hadn't been able to clear anything.

00:02:39   So it was the same three inches of snow?

00:02:41   Yeah, pretty much.

00:02:42   Two days off from school?

00:02:44   I think that's excessive.

00:02:44   I understand you can't get rid of it.

00:02:46   We're not going to have time to follow the rules.

00:02:47   No, I'm sorry.

00:02:47   My timeline's wrong.

00:02:48   Wait.

00:02:48   My timeline's wrong.

00:02:49   It was Friday and Monday.

00:02:50   I'm sorry.

00:02:50   My timeline is all wrong.

00:02:51   I should have taken notes.

00:02:51   So it was Friday.

00:02:53   They got canceled.

00:02:54   I think I have this right now.

00:02:55   So they canceled Thursday into Friday.

00:02:57   That was the first batch.

00:02:58   And then we got more snow on Monday.

00:02:59   That's what it was.

00:02:59   We were going to get more snow on Monday.

00:03:01   So they canceled Monday.

00:03:03   So what is time?

00:03:04   When the kids don't go to school, what is time?

00:03:06   I don't know how you, John, I don't know how you keep track of what day to record because

00:03:09   you have no kids there to keep you on track.

00:03:11   But anyways, so yeah, it's just so funny to me, our inability to deal with snow, or if you

00:03:16   believe these two jerks make bagels.

00:03:17   But anyway, our inability to deal with snow, it will never stop being funny to me.

00:03:21   And honestly, it is reasonable that they canceled school both of these days.

00:03:26   But to do so before there was a flake of snow on the ground, it will never stop making

00:03:32   me laugh.

00:03:33   I just find it to be the funniest thing in the world.

00:03:35   Canceling when there's no snow on the ground is reasonable if there's going to be like

00:03:38   three feet or something.

00:03:39   It's going to be like a loser.

00:03:40   Well, right.

00:03:40   That's the thing.

00:03:40   No, three inches, John.

00:03:41   Three inches.

00:03:42   I don't know what the metric conversion is.

00:03:43   But they don't have like plows and salt there.

00:03:45   Like that's, you know, the reason why, like, you know, you, John, up there in the Arctic,

00:03:50   you wouldn't cancel for three.

00:03:51   Like up there, it snows three inches.

00:03:53   No one even mentions it because you're equipped for it.

00:03:55   Everything is so commonly covered in snow up there that everyone, like that, you know,

00:03:59   the towns are prepared with plows and salt and everything.

00:04:02   Everyone knows how to drive in the snow.

00:04:03   And, you know, down, you know, in the south, in the deep south where Casey lives.

00:04:08   Yeah, in the deep, deep, deep south where I am.

00:04:10   No one there has ever seen snow before.

00:04:12   It's like the way the British people have never realized they need air conditioning.

00:04:16   Like even though like every summer, it's obvious that everyone in Britain needs air conditioning,

00:04:21   but like, oh, it's not usually like this.

00:04:23   And then, of course, every summer they say it's not usually like this.

00:04:26   And they obviously need air conditioning.

00:04:27   You know, Virginia, like it does snow sometimes.

00:04:31   And so you do probably need like a plow or two in town.

00:04:35   That's what I was saying.

00:04:36   Like maybe you get the one day, but like by that day being off,

00:04:40   the one plow that you have should drive over all the roads that are important.

00:04:43   You know what I mean?

00:04:44   Well, I think part of the problem is a lot in a lot of cases,

00:04:47   it's not the main roads or even like the second tier roads.

00:04:51   It's the neighborhood roads that are often either not maybe not impassable, but not great.

00:04:57   Well, you know, everyone in America has these gigantic SUVs now.

00:05:00   No matter where they live, I feel like, okay, so your local roads haven't been plowed.

00:05:05   I think your giant, you know, gnarly SUV with the big tires and 12 inches of ground clearance

00:05:11   can make it over three inches of snow to get onto the highway.

00:05:14   No, it can't because first of all, they don't have all the good tires and ground clearance.

00:05:19   They're large vehicles that have like, you know, racing slicks and 25 inch rims.

00:05:25   They have racing slicks, but okay.

00:05:26   They are also often like, you know, most SUVs now,

00:05:29   the most common trims sold are not off-road trims.

00:05:33   They're like, you know, lower to the ground, lower suspension, bigger wheels, smooth tires.

00:05:37   And, you know, they're made to look pretty.

00:05:38   Are they more than three inches off the ground?

00:05:40   Sometimes not.

00:05:41   But then, you know, and then also they are being piloted by people who not only have never driven

00:05:48   in any kind of condition, but think that their SUV will allow them to drive however they would

00:05:53   like in such conditions.

00:05:54   And so it's a combination of, you know, a lot of confidence in a vehicle that seems like

00:06:00   it would be good, but might not be as good as you think.

00:06:02   And that oftentimes results in problems.

00:06:06   That reminds me, I never gave my daughter her snow driving lesson because we just like the

00:06:11   timing didn't line up.

00:06:12   Like when my son was getting his license, there was a day when it snowed.

00:06:15   I think school was canceled or something.

00:06:16   And we raced over to the school parking lot, which was not plowed.

00:06:20   And it just had like a foot of snow in it and did all sorts of like snow shenanigans

00:06:24   to learn how to drive in snow.

00:06:25   But my daughter, you know, we've had a very, you know, fingers crossed.

00:06:30   We've had very light snow here, like where it would just be like, you know, an inch or

00:06:33   two, and then it just, you know, sort of settles in and then another inch or two.

00:06:36   It's like very, very light snow for the past several winters, not enough to go high school

00:06:41   parking lot, you know, skidding in the snow.

00:06:44   And so she's never, I've never gotten a chance to do that with her.

00:06:46   So maybe, maybe when she's home over the holidays, we'll have a chance to do that.

00:06:49   But we'll see.

00:06:50   It's the, that's the tricky thing about having plows.

00:06:52   So you want to teach your kid how to drive in the snow?

00:06:55   You have a very narrow window of time where you can get to an unplowed parking lot.

00:07:00   before the plows come and plow the parking lot.

00:07:02   That's so true.

00:07:03   The only thing that this reminds me of, it's not apples to apples, but years ago, again,

00:07:07   I'm sure I've told this story before, but years ago, many, many years ago, like 10 plus

00:07:11   years ago, I was doing a lot of work in the LA area.

00:07:14   And there was one day that we were, it was an evening and we were catching a flight back

00:07:18   east.

00:07:19   I believe it was a red eye and we were driving to LAX and there was rain in Los Angeles.

00:07:26   And it was, if I'm, if I'm honest, it was a genuine rain.

00:07:30   It wasn't just a little spittle.

00:07:31   Like it was an honest to goodness rain.

00:07:33   And if I wasn't there, I would not believe the words that are about to come out of my

00:07:37   mouth.

00:07:37   But I kid you not, people in Los Angeles don't understand what weather is.

00:07:42   I think most of coastal California don't understand, don't get what weather is.

00:07:45   And so anyways, these cars were spinning off the road, pew, pew, pew, left and right.

00:07:51   And it was rain, like just rain, but they never get weather.

00:07:56   So they didn't know what to do.

00:07:57   And it was scary, but also freaking hilarious because nobody understood what to do when the

00:08:04   weather wasn't absolutely perfect.

00:08:06   It was incredible.

00:08:07   All right, let's do some follow-up.

00:08:10   Speaking of the Los Angeles area, if I'm not mistaken, that's where this is all filmed.

00:08:13   Apple Fitness Plus, and I would like to state for the record, I did not write this.

00:08:17   I believe this was John.

00:08:18   From our internal show notes, Apple Fitness Plus is doing better than the Mac Pro.

00:08:21   Kind of wish I came up with that burn.

00:08:23   Very well done, John.

00:08:25   Very well done.

00:08:26   And like I said, I believe that their studio is in Santa Monica.

00:08:29   Anyway, there was an announcement a couple of days back that Apple Fitness Plus will be

00:08:35   expanding to 28 new markets.

00:08:36   Reading from the announcement, Apple Today, which was December 8th, announced Apple Fitness

00:08:40   Plus is expanding to 28 new markets on December 15th with Japan launching early next

00:08:43   year.

00:08:44   As part of the service's latest expansion since it was unveiled five years ago, hundreds

00:08:48   of Fitness Plus workouts meditations will be digitally dubbed with a generated voice in

00:08:52   Spanish, German, and Japanese with more dubbed episodes added every week.

00:08:55   The dubbed workouts meditations feature a generated voice based on the actual voice of each of

00:08:59   the 28 Fitness Plus trainers.

00:09:01   Fitness Plus is also introducing a new music genre to the service, K-pop.

00:09:05   I thought that this was interesting for a few reasons.

00:09:07   First of all, we just recently had an article, I think, from Gurman saying that basically Fitness

00:09:12   Plus was circling the drain.

00:09:13   I'm paraphrasing heavily.

00:09:14   It was under review.

00:09:15   There you go.

00:09:16   Seems like I got a pretty good review.

00:09:17   Yeah.

00:09:17   And on that topic, and the reason I wrote that it's doing better than the Mac Pro, it might

00:09:21   still be under review.

00:09:22   This might be like a, you know, an effort to get more, you know, maybe people, maybe we

00:09:27   can get more customers because it's all in English.

00:09:29   How do we deal with that?

00:09:30   I'll use these AI dub voices, blah, blah, blah.

00:09:32   Right?

00:09:32   It still might be under review, but it's doing better than the Mac Pro because at least they're

00:09:37   doing stuff with it.

00:09:40   Not that we're better.

00:09:41   But anyways, so this whole story is interesting in that regard.

00:09:45   But I think the thing that's most interesting to me is the part in, as you just mentioned,

00:09:49   John, the part about the voices.

00:09:51   Let me read just that quick, that subject one more time.

00:09:53   The workouts and meditations will be digitally dubbed with a generated voice in Spanish, German,

00:09:59   and Japanese with more dubbed episodes, blah, blah, blah.

00:10:01   The generated voice based on the actual voice of each of the 28 Fitness Plus trainers.

00:10:05   I think that's fascinating.

00:10:07   And if I'm to base how this will go on Workout Buddy, which I don't know if you recall this,

00:10:13   I think it was new this year.

00:10:14   I don't think it was last year.

00:10:15   But the idea is as you're doing a workout with your watch, there will be a workout buddy that

00:10:21   will chime in periodically and say something along the lines of, great job in your outdoor

00:10:25   walk.

00:10:26   You've walked 340 million miles so far this year.

00:10:29   You have 28 minutes left in your exercise ring.

00:10:32   And now back to Metallica or whatever you're listening to.

00:10:35   And the voice that I use is very clearly, if I'm not mistaken, it's Sam, which is one of

00:10:40   the trainers on Fitness Plus.

00:10:41   They don't name who it is, but that's pretty clear who it is.

00:10:44   I'm pretty sure I have that right.

00:10:45   But anyways, it's really good.

00:10:47   And again, she, it, whatever, will even announce the music or whatever that you're listening to.

00:10:53   I don't think it does anything for podcasts.

00:10:55   But for music, when I'm using Apple music anyway, it'll say now back to, you know, Metallica

00:10:59   or Goose or what have you.

00:11:00   Um, and it really is.

00:11:02   I mean, it's clear that it's not a human, but as generated voices go, it's really, really,

00:11:09   really good.

00:11:09   So I presume and assume that they're using similar technology for workout buddy as they are for

00:11:15   these dubbed, uh, dubbed episodes.

00:11:17   But I just think that's super duper cool and a very fascinating approach.

00:11:21   Yeah, this is, uh, becoming more popular.

00:11:24   There was actually a recent controversy in one of the video games that I'm playing now where

00:11:28   the voice actors that voiced the lines of the various characters in the video game, um, were

00:11:34   depending on who you asked, forced or railroaded into signing a contract that said, you give us

00:11:39   the right to essentially generate, you know, generate, uh, speech from your voice.

00:11:43   Like I'm the same way these, I'm assuming these fitness trainers did you work as a fitness

00:11:47   trainer for Apple plus and part of their contract probably says we are allowed to synthesize your

00:11:52   voice so that we can, you know, make you speak German, even though you don't speak German or

00:11:55   whatever, W and a different language.

00:11:57   Um, and people don't like that because people are mad about AI and they're like, well, that

00:12:02   was part of their contract.

00:12:03   Those voice actors or those fitness trainers signed it or like, yeah, but they were forced into

00:12:06   it because you can't get a job in this industry because they all make you sign away your rights

00:12:10   to X, Y, and Z.

00:12:11   So, uh, anyway, people are mad at the video game because the video game, you know, has lines

00:12:15   of dialogue that are generated by, you know, AI trained on the actual voice actors' voices.

00:12:21   So I don't know how this is going to turn out.

00:12:23   It seems like another one of those things where like, if there have to be like a better contract

00:12:28   negotiations, kind of like before the contracts dealt with streaming and everything like that,

00:12:32   better contract negotiations to get a better deal that if you are going to sign away

00:12:35   your AI voice rights, that you are fairly compensated for it in some way.

00:12:40   So I wonder if the fitness plus trainers are kind of feeling the same way of like, Hey,

00:12:44   wait a second.

00:12:45   Did you just kind of replace me?

00:12:47   Like rather than paying me to read all those lines in German.

00:12:49   And the second thing is, okay, so they trained it on your voice in English, but there are sounds

00:12:54   in other languages that don't exist in English.

00:12:57   So it's really interesting, like for native speakers of those languages to say, does this

00:13:01   person, does this sound right?

00:13:03   You know, does this person speaking Korean sound correct?

00:13:06   Or are there sounds that are Chinese?

00:13:08   Like, or are there sounds that sound weird because nothing in the training data included

00:13:12   that sound?

00:13:13   Yeah.

00:13:14   Yeah.

00:13:14   I don't know how that's going to work out, but I do think it's fascinating one way or the

00:13:17   other.

00:13:17   And if ATP listener, if you, you know, try one of these in a week or so when it comes

00:13:23   out and you have feedback, please, you know, send me a toot on Maston or something.

00:13:27   I'd be interested to hear what you think.

00:13:28   Especially if you speak a language, if you're listening to a dub in a language that doesn't,

00:13:32   that has sounds that are not in English.

00:13:33   Or just if you're a native speaker of the language dubbed into, like, let us know, like, how

00:13:37   good are these dubs?

00:13:38   How, like, how does it, does it sound natural?

00:13:40   Can you tell it's AI generated?

00:13:42   Or, you know, like how, how good does it sound basically?

00:13:45   Right.

00:13:45   One other quick piece on this.

00:13:47   Later on, I hadn't read this part yet.

00:13:49   There's a, there's a quote and reading from the announcement through its seamless integration

00:13:53   across Apple devices, Fitness Plus has helped inspire users to live a healthier day, said

00:13:57   Jay Blahnik, Apple's vice president of fitness technologies.

00:13:59   I call this out.

00:14:00   I think it's interesting that they're quoting Jay Blahnik.

00:14:03   Not necessarily bad, but certainly interesting because if you recall just a few months back,

00:14:08   I think it was like summertime or something like that, there was a big controversy where he

00:14:12   was accused of really, Jay Blahnik, that is, was accused of really toxic workplace culture

00:14:17   and mild to severe harassment and so on and so forth.

00:14:21   And Apple seemed to just kind of want to sweep this under the rug.

00:14:24   And I'm not here to pass judgment as to whether or not any of those accusations were true, but

00:14:28   they usually are from what I can tell.

00:14:30   So anyways, I just thought it was interesting that they actually came out and quoted him

00:14:35   specifically, a named quote in the newsroom announcement.

00:14:39   File this under the same thing as people getting a press release saying how wonderful they are

00:14:43   when they get forced out of a company for not doing their job.

00:14:46   But if you're a high enough level executive and you do terrible things and everybody hates

00:14:49   you, they will fly cover for you and allow you to continue to have a job and sweep that

00:14:54   stuff under the carpet.

00:14:55   And I agree with you, Casey.

00:14:55   Usually when a store like that actually gets out into the public, it has to be so bad that

00:15:01   we actually hear about it.

00:15:03   There's plenty of bad managers doing bad things in positions where that doesn't get out to

00:15:07   the public.

00:15:08   When it does, it's really almost always like a weather smoke, there's fire situations.

00:15:13   So maybe a little bit more corporate dysfunction at the high levels of Apple.

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00:17:18   All right, let's talk Cloudflare.

00:17:24   If you recall, there was a Cloudflare outage in mid-November, I believe it was.

00:17:28   We talked about it.

00:17:28   What was it?

00:17:28   Last week, I think.

00:17:29   And John, you had moved your, or excuse me, not moved.

00:17:34   You had put Cloudflare in front of your website to handle certificates and whatnot.

00:17:37   And Jay Ramskov writes, good timing with the switch to automatic SSL certificate updates

00:17:42   since they will soon start expiring quite quickly.

00:17:44   And we will link to, and Jay Ramskov linked to, TLS certificate lifetimes will officially

00:17:49   reduce to 47 days.

00:17:51   And there's a post on DigiCert that talks about this.

00:17:54   So Stephen Davidson at DigiCert writes, on May 16th of this year,

00:17:58   the CA browser form has officially voted to amend the TLS baseline requirements to set

00:18:02   a schedule for shortening both the lifetime of TLS certificates and the reusability of

00:18:06   CA-validated information in certificates.

00:18:09   The first user impacts of this ballot takes place in March 2026.

00:18:13   The new ballot targets certificate validity of 47 days, making automation essential.

00:18:19   And if you read this link, and John, correct me whenever you're ready, but my executive

00:18:22   summary, as the chief summarizer-in-chief, is that it's going, the current timeline is

00:18:27   I think something like 400 days, and over the next few years, it's going to shorten and shorten

00:18:30   and shorten.

00:18:31   And what I found fascinating was the 47-day number wasn't actually arbitrary.

00:18:35   It was one, and now I'm sort of reading from the article, one maximal month, which is 31 days,

00:18:42   plus half of a 30-day month, which is 15 days, plus one day of wiggle room.

00:18:47   So that's how you get to 47, which I thought was very interesting.

00:18:49   But all of this came from Apple.

00:18:51   They didn't say it this way, but I kind of read it as Apple railroaded everyone into,

00:18:56   look, this should be automated.

00:18:57   We should force people to automate it.

00:18:58   It's not safe to do it by hand.

00:19:00   Let's make it so incredibly short that it's frustrating not to.

00:19:04   And apparently it was Apple that really banged this drum really hard and started this whole process.

00:19:09   Yeah, this is an interesting human factors type thing where, I mean, if you've been in

00:19:15   the web world or worked on server-side stuff or even just been a customer for long enough,

00:19:20   I'm sure you've encountered a situation where, oops, someone forgot to renew their SSL certificate

00:19:26   on this very popular website.

00:19:28   And you're like, how can that possibly happen?

00:19:29   Like, this is an incredibly popular website.

00:19:31   It's the yahoo.com, whatever, like some really popular website.

00:19:35   That's an incredibly popular website.

00:19:36   I'm saying back in time, like back, you know, a long time.

00:19:40   You're like, you'd go to a website and like there'd be some security error and you can't

00:19:43   bring it up.

00:19:43   You're like, how did they, don't they have a person on staff whose job it is to, and let

00:19:48   me tell you, having worked for a lot of big companies that make a lot of money and have

00:19:50   a lot of employees, when certificates last for five years, it's really easy to miss that

00:19:57   five-year anniversary renewal time when you have to refresh the certificate and only find out

00:20:03   about it when like alarms start going off at like 1am when the certificate expires and nobody

00:20:07   noticed because the person who had set up, who had done it and then set a calendar reminder

00:20:11   five years, like left the company two and a half years ago and you know, no one else was

00:20:14   on top of that.

00:20:15   And then the first time that happens at every company, there's this big meeting and everyone

00:20:18   gets together.

00:20:18   Oh, we're not going to let this happen again, blah, blah.

00:20:20   But the point is when things are done manually, I mean, there's a long time between them.

00:20:24   It's easy to forget.

00:20:25   So I think Apple's point here is like, if you make the time short enough, there's no

00:20:30   way any sane company you hope is going to do this manually.

00:20:33   There are lots of other dangers of doing it manually too, of secrets leaking out and copying

00:20:37   and pasting things into the wrong window and crap like that.

00:20:39   You want it to be automated.

00:20:40   All that said, I had no idea this was happening and it is just a happy accident that there's

00:20:45   no way I'd want to do the thing that I had to do like all those sites manually every

00:20:49   47 days.

00:20:50   So if I hadn't done the Cloudflare stuff that I'd done, I definitely would have done

00:20:55   it once I learned that they're going to keep shortening the thing until it gets to 47 days.

00:20:58   So automation is good.

00:20:59   Wes Doman writes, John should look into GitHub Pages for a static site.

00:21:03   It's free and can be built from Markdown using GitHub Actions and also includes SSL.

00:21:06   I've been running my blog site on it for years now and I've seen zero performance or uptime

00:21:10   issues, no server costs, no renewals, et cetera.

00:21:12   I think this is interesting, but you're not a Markdown fan, if I'm not mistaken, right?

00:21:16   No, and I wouldn't hitch my wagon to the GitHub stuff.

00:21:19   I mean, it's Microsoft owned and they're doing some weird stuff and they're not primarily

00:21:22   a web host.

00:21:23   So it's fun for like a cute little thing and it's great that it works, but I wouldn't want

00:21:27   to put my site there.

00:21:28   Fair enough.

00:21:29   And then an anonymous Cloudflare employee wrote, you can use Cloudflare Workers, Pages, or even

00:21:34   R2 to host static sites there directly.

00:21:36   No need to run your own origin for this, all free.

00:21:39   Workers started as a serverless offering, but is now able to host static assets too and thus

00:21:43   do what Pages does.

00:21:45   So Workers are certainly the way to go for new stuff.

00:21:47   Beyond static assets, Workers can be used to build insanely scalable full stack web applications

00:21:51   without issues.

00:21:52   Would have been perfect for the overcast chapter image back end, for example.

00:21:55   The Workers plus R2 plus KV, which I believe is key value storage, plus durable object stack

00:22:00   is very powerful and scalable.

00:22:02   So I actually looked into this, um, Pages, it seems like it's kind of deprecated, even

00:22:07   if it's not really deprecated, they're like, you know, workers is the new thing.

00:22:10   It can do everything that Pages did, but Pages was very, uh, aligned towards letting you make

00:22:15   static sites.

00:22:16   Uh, R2 is just like S3.

00:22:18   It's just like a bucket or whatever.

00:22:19   But I think R2 has some interesting features in terms of URL rewriting, like just on the

00:22:24   bucket that S3 doesn't have.

00:22:26   So you can really serve a static site and not have like .html extensions on all your URLs

00:22:30   because I think R2 will do stuff.

00:22:31   I haven't entirely looked into that, but what I did look into is workers.

00:22:35   Workers has a way of saying like, you have static assets and put them in a directory and

00:22:40   then, you know, deploy your worker and you can run it locally or you can run it on the

00:22:44   Cloudflare servers and you point it to a domain and it's real easy.

00:22:47   And I set that up on my website and then I tried to do my first deployment.

00:22:51   I was just using a different scratch domain.

00:22:53   I tried to do the deployment and it's like, oh, it looks like you have a file that's more

00:22:56   than 25 megabytes and assets can't be more than 25 megabytes.

00:22:59   I'm like, oh, that really puts a damper on workers.

00:23:02   And they're like, well, you know, you can, you can put the files that are bigger than 25

00:23:06   megabytes in R2 and then you can route, you can, in your worker config, you can say,

00:23:09   if a request comes in for this, route it to the R2 bucket instead of the secure assets

00:23:14   thing.

00:23:14   But I was like, oh, I don't want to have to figure out all the 25 meg files that are over

00:23:18   here and do all this routing.

00:23:19   So let me just do pure worker in front of R2 because the worker, you get to actually write

00:23:24   like Node.js code or whatever, where you can do any routing you want and do all your redirects.

00:23:29   You just write code instead of having to do like a server config.

00:23:31   And I got that set up and this is everything I'm describing took place today.

00:23:36   So this was, I was able to explore a lot of this pretty quickly.

00:23:38   And I have basically my website up with workers on all backed by R2 using a different domain.

00:23:45   And it seems fine.

00:23:46   I might move the real site there.

00:23:48   Again, this is all entirely free, which is great.

00:23:51   Like you can run code.

00:23:53   Like, you know, the, the quote unquote code is like a JavaScript file.

00:23:58   So it's like a page of code, like just, you know, when a request comes in, what should

00:24:01   I do with it?

00:24:02   And you get to implement all of your routing logic, however you want to do it.

00:24:06   And my routing logic is not complicated.

00:24:07   I'm basically just move, removing that HTML file extensions.

00:24:10   I also get to set all my cache expiration headers and do all the stuff that you would do in a

00:24:14   typical web server config.

00:24:15   So I'm pretty impressed by it, but I haven't decided whether I am going to move, fully move

00:24:20   the site there right now.

00:24:21   So I'm still just putting Cloudflare and it's caching in front of my crappy shared hosting

00:24:25   thing.

00:24:26   I may actually just leave the crappy shared hosting to Mulder and move all the actual pages

00:24:32   to Cloudflare.

00:24:33   Tune in next week for an update.

00:24:34   And as for using it for overcast images, two reasons why I don't, I haven't done this.

00:24:41   Number one, when you actually look at the number of images I would have to host, a lot of times

00:24:47   any kind of like managed image service is priced per source image.

00:24:52   And even if you try to like kind of make your own and you look at like what the scale would be

00:24:57   for me to do this for every podcast and every podcast's individual episodes of episode art.

00:25:03   We're talking millions of images.

00:25:06   The small versions of which at least get a lot of traffic and the big versions get some traffic.

00:25:09   So it's a very large number.

00:25:12   And usually the economics of it are way out of whack for, you know, what that would be.

00:25:17   But secondly, I also don't like relying on a proprietary service in the hosting world that

00:25:24   nothing else can replicate.

00:25:25   You know, right now I've been with Linode for a while.

00:25:29   I just use the basic, you know, Linode compute instances, which used to be called VPSs.

00:25:33   And these are just little Linux servers.

00:25:35   And if Linode goes bad, which it has been, I'm able to, you know, move to other hosts, which

00:25:42   I'm looking at, that can also host any kind of Linode computing instance.

00:25:47   And everyone can host that.

00:25:49   AWS can host that.

00:25:50   There's, you know, DigitalOcean.

00:25:51   There's, you know, different other hosts.

00:25:53   I'm looking at Hetzner now because they're apparently in the U.S. now, which I didn't realize.

00:25:58   And so there's, you know, if that host goes bad, whatever host I'm on, I can move without

00:26:04   rewriting my entire stack.

00:26:05   Now, moving hosts is not fun, but I can do it.

00:26:08   When I was using S3, as I was describing, and then using Linode object storage, those are

00:26:13   just, that's the same, like, standard compatible service.

00:26:16   It was no big deal to move from S3 to Linode objects.

00:26:20   And then when Linode objects, for some reason, was limited to 50, 500 million, whatever it

00:26:23   was, entries, it was no big deal to then move out of Linode objects into Cloudflare R2,

00:26:28   which I'm just talking about.

00:26:30   Because these are all, like, plug-in compatible, identical functioning services, basically.

00:26:35   When you get into anything that's more specialized, that's more managed by one of these, or, like,

00:26:41   that, you know, a capability that only Cloudflare has, that means if Cloudflare goes bad, I can't

00:26:45   move very easily.

00:26:46   And the kind of decisions I make for my hosting, I look at the long term, because moving hosts

00:26:53   is terrible, dealing with server code more than you have to is terrible.

00:26:57   I don't love dealing with servers at all.

00:26:59   I do it to achieve its means to an end.

00:27:01   So I want my servers to be as low-maintenance as possible.

00:27:04   The last thing I want is, for anything I choose today, to be different or discontinued or merged

00:27:12   with something else in three or five years.

00:27:15   And you might think, oh, you won't have to worry about it.

00:27:17   Well, Overcast is 11 years old.

00:27:19   I do have to worry about things like that.

00:27:21   And so I've been burned in the past of, you know, anytime I've relied on some kind of,

00:27:25   like, new managed thing that, oh, you can just, you've run this other cloud service thing

00:27:31   by this provider, and you automatically get this, you know, capability that it's just managed

00:27:36   for you.

00:27:38   And, yeah, usually within, you know, five years, if you're looking at that kind of time

00:27:42   span, a lot of those services are no longer there, or they jack up the prices really high,

00:27:47   and they're no longer affordable.

00:27:49   Or when you get to Overcast scale, they weren't affordable to begin with.

00:27:52   Like, there's all sorts of reasons why I do very boring things in the hosting world.

00:27:59   Mostly, it's because it's a lot cheaper.

00:28:02   And at my scale, that matters.

00:28:04   And then secondly, it is because of the longevity concerns.

00:28:08   This is a rapidly moving industry, and anything too specialized, I don't like to rely on.

00:28:14   Yeah, and on that front with my little dinky static site, as it turns out, doing something

00:28:20   like this, I mean, again, R2 is just like an S3 replacement.

00:28:22   I'm using S3 compatible commands, like the R clone command and stuff.

00:28:27   Like, you know, that's kind of a plug-in thing, because the S3 API has become the de facto API.

00:28:31   But the amount of, like, custom code that I have to essentially port from my Apache config

00:28:39   on my crappy shared host to my worker.js file, it's basically the same.

00:28:45   Like, there's like a page of code you've got to write in Apache for, like, redirect rules

00:28:49   and expires headers or whatever.

00:28:51   And then there's like a page of JavaScript that you have to write that does the same thing.

00:28:55   That's around the range of stuff that you want to change.

00:28:57   No matter what you have, so I have a static host, I can take it, a static site, I can take

00:29:00   it anywhere.

00:29:00   What if I took it to somewhere that uses Nginx?

00:29:03   Then I would have to write a page of Nginx config somewhere, probably.

00:29:06   Like, you're always, there's, it's impossible to move things without changing anything, anything.

00:29:10   Like, you're always going to have to do something.

00:29:11   But if it's like a page of code, and you might think, well, that's just configuration.

00:29:15   Now you have to write code.

00:29:16   The, like, index.js file that I wrote is not any more complicated than having to look up

00:29:21   what the directors for Nginx or Apache are.

00:29:23   So if you have a static site, don't think you're not going to have to do some kind of thing when

00:29:28   you move your stuff.

00:29:29   But it's the difference between like, all right, so I ported a one page of config to one page

00:29:34   of JavaScript versus Marco's thing where it's like, oh, you wrote something for workers,

00:29:38   but now you've got to get it to work in AWS Lambda and all the APIs are different because

00:29:41   the worker API thing that talks to R2 and everything is nothing like the API set for,

00:29:46   you know, talking to S3 and Lambda or whatever.

00:29:48   Even though R2 and S3 are both compatible, the JavaScript interface to that and to the request

00:29:53   response and everything is different.

00:29:55   I don't think there's a de facto standard for sort of like serverless worker type things,

00:30:01   but I might be wrong about that.

00:30:02   But anyway, that's the thing to keep in mind.

00:30:03   And yes, I kind of agree with Marco's thing of like, look, if you just give me a server

00:30:07   with the CPU and memory and disk and let me run software on it, that's probably the most

00:30:10   portable thing.

00:30:11   So coming back to Cloudflare, we spoke about this, I think it was last week.

00:30:15   And then shortly after the episode was released, we got some feedback.

00:30:19   Tony Denke writes, guys, please don't talk about Cloudflare again and conveniently included

00:30:24   a 500 internal server error Cloudflare image.

00:30:27   And then Landon wrote, the irony of listening to John talk about the next Cloudflare outage and

00:30:31   experiencing it at the same time.

00:30:33   So as it turns out, on the 5th of December, there was another Cloudflare outage.

00:30:36   Starting at 847 universal time, a portion of Cloudflare's network began experiencing

00:30:42   significant failures.

00:30:43   The incident was resolved at 912, or about 25 minutes of total impact, when all services

00:30:48   were fully restored.

00:30:48   A subset of customers were impacted, accounting for approximately 20% of all HTTP traffic served

00:30:53   by Cloudflare.

00:30:54   The issue was triggered by changes being made to our body parsing logic while attempting to

00:30:58   detect and mitigate an industry-wide vulnerability disclosed this week in React server components.

00:31:03   Yeah, as I noted last week, my, you know, wrong-headed notion that I was like, oh, Cloudflare.

00:31:09   Yeah, I always meant to move to Cloudflare.

00:31:10   And they just had an outage, right?

00:31:11   So they probably won't have another one soon.

00:31:12   That's not how outages work.

00:31:14   I was hoping this one would be caused by them trying to mitigate the problems of the first

00:31:18   outage.

00:31:18   It just turns out it was caused by something else.

00:31:20   But they did mention some of the changes they were making for the other outage, yeah.

00:31:23   Anyway, bad luck.

00:31:25   But this one didn't affect every site.

00:31:27   In fact, my site stayed up the entire time.

00:31:29   So lucky me.

00:31:30   But it was funny that I talked about moving to Cloudflare right after they had a big outage

00:31:35   and they immediately had another one.

00:31:37   All right.

00:31:37   With regard to the dingus and saying one's name, Jonathan Golbranson writes, uh, regarding

00:31:43   whether Siri answers in voice, text, both, et cetera, this is configurable in settings and

00:31:47   then Apple intelligence in Siri.

00:31:48   And there is a knowledge-based article that we will link.

00:31:51   And additionally, an image of this, and it says in Siri responses, spoken responses is

00:31:56   the header.

00:31:56   And the three options are prefer silent responses, automatic, or prefer spoken responses.

00:32:00   And the footer reads, Siri will always speak responses in certain circumstances, like when

00:32:04   you appear to be driving or, or using headphones with the screen off.

00:32:07   Yeah.

00:32:07   So I did figure that out with the screen off thing.

00:32:09   I don't know if the automatic is the default, but that's what mine was set to.

00:32:13   And honestly, I left it on automatic.

00:32:15   It's good to know if I ever want to demand that it say my name out loud, I can switch

00:32:19   it to prefer spoken responses, but I guess automatic normally works fine, except for that one time

00:32:24   when I really, really needed it to speak to me and it wouldn't.

00:32:26   Yep.

00:32:27   Orin Aydin writes, after hearing episode 668, I tried getting Siri to say my name and it

00:32:33   wouldn't work.

00:32:33   Then I had the idea of trying with my AirPods while the phone was in my pocket and it actually

00:32:37   worked.

00:32:37   Siri said my name.

00:32:38   As a side note, I also tried getting Siri to call my daughter, but it couldn't find her

00:32:42   no matter what I did.

00:32:42   I added her as my daughter in the contacts app and tried telling Siri her name, but nothing

00:32:46   helped.

00:32:47   What finally worked was opening her contact page and telling Siri to set this contact as my

00:32:50   daughter.

00:32:51   Also be grateful that your native language is English.

00:32:53   I once tried using Siri in Hebrew and let's just say it wasn't very pretty.

00:32:55   Wow.

00:32:56   Is that Apple intelligence?

00:32:57   You can go to a page on the screen and say this and it knows what it is.

00:33:00   It's a miracle.

00:33:01   That is a miracle.

00:33:02   I would never have thought to try that because I would think it was one of those things they

00:33:05   hadn't added to Siri yet.

00:33:06   Right?

00:33:07   Sad.

00:33:07   Well, Siri's been able to do things like when you say this in the past, you could say things

00:33:12   like, remind me about this tomorrow at one.

00:33:15   And what it would do is whatever the like, you know, the current like NS user activity

00:33:20   was.

00:33:20   So you could actually, I don't think it ever worked well in third party apps.

00:33:23   I never actually tried it much.

00:33:24   But, you know, if there was like a web page that you wanted to be reminded of, you could

00:33:28   say, remind me of this tomorrow.

00:33:29   If there's a phone call and it would actually create a reminder that would link to that thing.

00:33:34   Uh, it's still, that still does work, but I don't know how that will change in the era

00:33:40   of Apple intelligence, which is supposed to be a lot more aware of stuff like that.

00:33:43   Then we had a couple of people, a handful of people write in, uh, about a little bit

00:33:46   of an oops.

00:33:47   That was kind of our fault.

00:33:48   Uh, Sean Santry writes, I was listening to ATP episode 668 via CarPlay.

00:33:52   And when you said, dingus, say my name, my dingus answered.

00:33:56   Then since the podcast had briefly paused, Overcast helpfully rewound exactly to the point where

00:34:00   you said, uh, dingus, say my name, lather, rinse, repeat.

00:34:03   Reed Sorenson writes, thanks to the handy smart resume feature in Overcast, the Siri discussion

00:34:07   in, in episode 668, threw my phone into a five second time loop of dingus, say my name

00:34:13   while I was driving in conditions too snowy to hit the skip button.

00:34:15   Hey Siri, buy Overcast premium, confirm, confirm.

00:34:18   Lots of people wrote in with this.

00:34:21   Yeah.

00:34:21   As I said on the header here, it's kind of a team effort, me saying it and Marco making

00:34:25   an app that will rewind just long enough to make it say that over and over again.

00:34:28   And I was like, the person who is speaking of snow, Casey and Richmond, who couldn't fix

00:34:32   the situation because they were driving in the snow and they had to keep their hands on

00:34:34   the wheel.

00:34:35   Good job.

00:34:35   It's more important to keep your hands on the wheel.

00:34:37   Just, you know, eventually we'll get through this, but yeah, it wasn't just like one person

00:34:41   this happened to.

00:34:41   Uh, we had a bad coincidence of timing and speech that caused a lot of

00:34:45   people to go into a loop with Overcast.

00:34:47   That made me, every time I saw it, I felt bad, but I also, every single one of them

00:34:51   made me giggle.

00:34:52   All right.

00:34:53   We have a, uh, update from front of the show, underscore David Smith.

00:34:56   Uh, we were talking last episode about Alan's departure, Alan Dye's departure and the reaction

00:35:01   to the, you know, iOS 26 or all the 26 OS's.

00:35:04   And John, you had made some passing reference, I think, to Underscore's post about the slower

00:35:08   than expected rollout.

00:35:10   So building on that, uh, Dave in the, in 20th of November wrote last year around a week before

00:35:16   Thanksgiving was when Apple hit the go wide everyone button for iOS 18 updates resulting

00:35:20   in a rapid uptick in adoption over the following weeks.

00:35:22   And we'll include a link to this, uh, with the picture in the show notes.

00:35:25   Uh, this year we didn't get the big jump in iOS adoption right before Thanksgiving.

00:35:30   And again, that's in David's tweet.

00:35:32   And then, uh, on the 8th of December, Dave writes, aha, someone at Apple hit the update

00:35:37   everyone button over the weekend.

00:35:38   So now I'm seeing the more rapid uptick in adoption of iOS 26 that I've been hoping for.

00:35:43   We'll probably hit the majority mark in the next couple of days.

00:35:45   Yeah.

00:35:45   We got that feedback after we published the episode.

00:35:47   I, I, when we recorded it, I said, uh, the underscore hadn't seen the uptick, but as soon

00:35:52   as we published it, people were like saying, I'm, I'm seeing the iOS 26 getting pushed more

00:35:56   aggressively.

00:35:56   And sure enough, Underscore is like, yep, it's happening.

00:35:58   The line is bending.

00:36:00   So yeah, I don't know why they waited longer this year, maybe because the 26.0 was buggier

00:36:04   or whatever, but, uh, you know, or, or caution about people being cranky about the OS,

00:36:10   but it seems like it's happening.

00:36:12   So, uh, I guess, uh, over the Christmas holidays or the end of year holidays, uh, ask your relatives

00:36:18   what they think of iOS 26 and did they enjoy getting it pushed onto their phone?

00:36:22   Fun fact, it's because we brought it up.

00:36:25   That's why they flipped the button.

00:36:26   They, they heard ATP and said, Oh shit, we forgot.

00:36:29   And so, uh, that's why, that's why the switch got flipped.

00:36:32   You're welcome, everyone.

00:36:32   I think there was something up with, I mean, obviously we all know like 26.0 had a lot of

00:36:37   bugs.

00:36:37   Um, I, I had an overcast update that I shipped that would crash like on one or two of the

00:36:44   early betas of 26.1 or two.

00:36:48   I forget which point really, I think, I think 0.1 is 0.1.

00:36:50   Yeah.

00:36:51   So some of the early betas of 26.1, it would crash because they had added an API that I was

00:36:55   calling in the shipping version.

00:36:57   Um, but the, like the first two betas didn't have that API.

00:37:00   Anyway, um, what I learned from feedback emails about that and from digging in with certain

00:37:04   people, like trying to figure out why it was crashing for them is that it sounded like,

00:37:08   like their company that manages OS releases and like their IT department that approves, uh,

00:37:15   OS releases for their, for their phones.

00:37:17   Their company had mandated one of those early beta versions of 26.1.

00:37:23   Now I also heard the same story from at least five or six different people about like, oh,

00:37:30   their company approved version was this 26.1 beta and that's why they were on it.

00:37:35   So it seems like some big company or some, you know, standards and practices followed by some

00:37:41   group of companies actually had their employees installed 26.1 beta and like lock them on that

00:37:47   until I guess, uh, you know, a better version could be approved or whatever.

00:37:50   Um, so that I think is really interesting, uh, that like maybe, you know, rumor out there of

00:37:55   26.0 was so bad that they, they forced their users onto this beta and then just haven't

00:37:59   updated it yet.

00:38:00   I bet it was a, I doubt it was a rumor.

00:38:01   It's probably because it didn't work with some part of their like, you know, intranet or whatever.

00:38:06   And they basically couldn't use 26.0.

00:38:08   So they had to stop people from using 26.0.

00:38:10   I mean, they could have just stopped them from using any of the 26 OSes, but maybe it was

00:38:13   too late and people who had upgraded.

00:38:15   So they forced everyone to 26.1 beta to basically stop the bleeding of whatever problem they had

00:38:20   with 26.0, but yeah, not an ideal situation.

00:38:23   Well, I mean, it could have even just been as simple as like they're buying new iPhones.

00:38:26   They come with 26.0.

00:38:27   They got it.

00:38:27   I got it.

00:38:28   Yeah.

00:38:28   Yeah.

00:38:28   They can't, they have no choice.

00:38:29   They can't downgrade them, but 26.0 like doesn't work with their, you know, corporate

00:38:33   VPN or some other has some other bug that they're like, we can't let people run this.

00:38:36   We have to mandate.

00:38:37   They use 26.1 beta and you know, guess what?

00:38:39   Betas are beta.

00:38:40   Although, but apparently still may be better than 26.0.

00:38:44   It was, although, can I, can I give a little, just a tiny little complaint here?

00:38:49   I know we're on a roll.

00:38:50   I just want to just a really quick complaint.

00:38:53   Tethering is still totally broken on my iPhone 17, bro.

00:38:56   It's to the point where like, I actually, I'm trying to turn it off and disable it because

00:39:01   I'm now just carrying around a standalone 5G hotspot.

00:39:05   And sometimes my laptop will attach a tethering on the phone without me realizing it instead

00:39:09   of joining the hotspots wifi network.

00:39:10   And I will, you know, be on the train and stuff will just slow down and stop working.

00:39:14   Oh, that's weird.

00:39:15   Are we in a bad reception area?

00:39:16   Oh no.

00:39:17   I see the little chain link icon.

00:39:18   Oh, I'm on tethering.

00:39:20   Why does it keep going to tethering?

00:39:21   So I spent all of the last few years trying to get my laptop to please automatically connect

00:39:26   to tethering whenever you can.

00:39:27   Now I have to get it to stop, please stop automatically getting to tethering because

00:39:31   it's so bad.

00:39:32   It's completely broken.

00:39:34   I have no idea what's up.

00:39:37   If it's my phone, if it's AT&T, I've never had this problem with any other phone and I've

00:39:42   been on the same AT&T setup for a very long time, but tethering is completely broken for

00:39:47   me and not, not in a way that like I could ask for support because yeah, it'll work for

00:39:53   a while.

00:39:53   So like, it's not like it's not working at all.

00:39:55   It works for a bit and then eventually just connections start failing and timing out and

00:40:01   nothing happens.

00:40:02   And I don't know what to do about this.

00:40:04   I've never had an iPhone that had this problem.

00:40:07   And I did some quick research the other day and I found like some Reddit threads about it.

00:40:11   So like, I think it might be other people as well, but it didn't seem like a massively

00:40:15   widespread thing.

00:40:16   So if anybody knows what the heck am I supposed to do about this?

00:40:19   Please let me know.

00:40:20   Thanks.

00:40:22   We are sponsored this week by Lisa.

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00:42:26   All right, so Intel might be making chips for Apple.

00:42:30   We talked about this a little bit, but it's more than what we initially thought.

00:42:33   And also we have some feedback about it.

00:42:36   Tambourine Man writes,

00:42:37   One thing I didn't think you guys emphasized enough on the Intel-made M-series topic is that

00:42:42   Intel could still be a potential competitor.

00:42:44   Apple will be providing them with state-of-the-art chip schematics with stopping Intel from learning

00:42:49   a few tricks and implementing them in their x86 offerings.

00:42:51   That's something no TSMC customer has to worry about, and it seems like a major competitive

00:42:56   advantage that TSMC has.

00:42:58   Yeah, presumably Intel and entering the foundry business cleanly separates the foundry business

00:43:04   from their own chip designs, but it is a thing that you should worry about.

00:43:07   And also, like, obviously, you know, you can learn a lot about your competitor's chips without

00:43:11   them giving you the designs just by chopping the top off of them and examining them and stuff.

00:43:14   But yes, the schematics probably help as well.

00:43:17   That's, I think a lot of companies do walk that line.

00:43:21   I mean, Apple itself, you know, how well it does.

00:43:24   Like, Apple has its own apps, and yet it also accepts third-party apps.

00:43:27   Now, granted, it doesn't get the source code to them, but it is an advantage to know what

00:43:31   third parties are doing because you can see their apps in development or whatever.

00:43:34   And lots of other companies do this.

00:43:35   Microsoft has their own first-party games, as do other console developers and stuff,

00:43:40   and yet they also solicit third-party games.

00:43:42   So I don't think this is an impossible thing for Intel to deal with, but it is a much cleaner

00:43:46   relationship with TSMC.

00:43:47   It doesn't have any chips of its own, and you don't have to worry about them making them,

00:43:51   at least right now.

00:43:51   Didn't Samsung manufacture Apple's chips for a little while?

00:43:55   Yeah, for a long time.

00:43:56   Next item.

00:43:57   Yeah, there you go.

00:43:58   David Beck writes, Apple split the manufacturing for the A8 between Samsung and TSMC before switching

00:44:04   entirely to TSMC.

00:44:05   Oh, there's a graph I meant to put in here.

00:44:07   Maybe I'll put it in next week or whatever.

00:44:09   It was showing the number of manufacturers for a particular transistor or process node or

00:44:17   whatever, starting way back in the day of like, you know, I don't know, it's like 90 nanometers.

00:44:22   And, you know, they were much larger than now.

00:44:24   And the number of companies who manufacture the different process node sizes goes down dramatically

00:44:31   from like 15 to 20.

00:44:33   And we're currently at like two, maybe three.

00:44:36   And that is TSMC, Samsung.

00:44:38   And then on the graph, Intel was in gray, like it was grayed out.

00:44:40   It's like, well, technically, they might kind of sort of be doing it.

00:44:43   But yeah, so Samsung is is one of the last fabs standing still a little bit behind TSMC.

00:44:51   And Intel is maybe in the race.

00:44:53   But there used to be so many more, even though there was a big lead, the other ones would

00:44:57   eventually get on board and, you know, they weren't on at all at the same time.

00:45:00   But the graph is just showing who has ever made a 90 nanometer chip and had a huge list.

00:45:04   Who has ever made a three nanometer chip?

00:45:07   Way smaller list.

00:45:08   Gafrito Marocci writes, didn't Apple's chip boss talk about packaging being the thing to watch out for?

00:45:16   And that is something we talked about in the past.

00:45:20   We talked about it in episode 562.

00:45:23   And this was based on Johnny Sruji and an interview that he had.

00:45:26   And John has been kind enough to find a timestamp to the timestamp link for the video on YouTube.

00:45:31   So thank you, John.

00:45:32   So why are we talking about packaging in the first place?

00:45:34   Because on November 18th, and Alexander K. in TechPowerUp writes,

00:45:40   Apple Broadcom and Qualcomm are considering Intel Foundry for its advanced packaging technologies,

00:45:44   which could allow Intel to significantly increase its foundry revenue without manufacturing the actual silicon.

00:45:50   Job listings from Apple Broadcom and Qualcomm highlight Intel's Embedded Multi-Die Interconnect Bridge, or EMIB,

00:45:56   as a key requirement for packaging engineer positions.

00:46:00   Qualcomm's CEO recently stated that Intel is not an option today.

00:46:05   He noted that Intel's current foundry node, likely 18A, is not suitable for their mobile chips.

00:46:09   The main focus of the 18A node is not on mobile low-power SoCs, but rather on mid-range and high-power solutions.

00:46:15   However, the 18A node is seemingly not what is attracting customers like Qualcomm.

00:46:19   It is the packaging that Intel offers.

00:46:21   Last year, Broadcom tested the 18A node, but expressed disappointment.

00:46:24   However, now Intel's advanced packaging is emerging as a promising alternative to TSMC's COWOS and other packaging types.

00:46:31   Intel's Foundry advanced packaging portfolio enables designers to utilize 2D, 2.5D, and 3D building blocks to optimize cost, power, and bandwidth.

00:46:39   EMIB is a substrate-embedded silicon bridge that offers localized high-density die-to-die routing without the cost and area drawbacks of a full-size silicon interposer.

00:46:48   So this is an interesting twist on the rumor of like, oh, Intel's going to make chips.

00:46:52   So this is a November story.

00:46:53   And like, oh, actually, people are interested in Intel, not because of 18A, which some customers or at least two customers here are saying, eh, we didn't like it.

00:47:01   It's not great.

00:47:02   18A is not what we need for mobile chips or for low-power chips.

00:47:05   But they have their own packaging thing, sort of like, you know, I know we've talked about these weird abbreviations that TSMC has, like COWOS and all the other ones.

00:47:13   Basically a way of taking a bunch of smaller dies and putting them together in an efficient manner.

00:47:18   It's easier to make a bunch of small dies because you have a higher chance of a small die coming out with no defects than a bigger one, right?

00:47:24   So if you can make a bunch of small ones and connect them, AMD has been doing that with its chiplets or whatever.

00:47:28   And the SOIC is a thing that TSMC is supposedly using for the M5 Pro and M5 Max.

00:47:33   We'll see when those are released early next year.

00:47:35   Intel has its EMIB thing, which is a way of stacking a bunch of dies together.

00:47:39   So maybe Apple is going to fab the silicon for the M6 or M7 at TSMC and then give those little dies to Intel for it to package with the EMIB thing.

00:47:51   And maybe that's the source of the rumor of saying, oh, Intel is going to be fabbing the M-series chips for Apple.

00:47:57   Maybe they're not going to be fabbing them.

00:47:58   Maybe they're going to be packaging them.

00:48:01   Lots of rumors swirling around this, but I can, you know, I'm not sure which way this will go.

00:48:05   But like having both Qualcomm and Broadcom say 18A fast, but not good for low power doesn't make me think, oh, that means, you know, is Apple going to make the base M-series chip on a process that's not good for low power?

00:48:19   Or are they just not interested in 18A?

00:48:20   It's really going to be 14A if Intel ever even builds those things.

00:48:24   So keep an eye on that.

00:48:25   Packaging, as Sergei says, is the place of it.

00:48:27   It's interesting.

00:48:28   I mean, the real packaging thing is like the SOIC is a packaging innovation that I'm assuming Apple will tout when the new M-series chips comes out.

00:48:35   We'll see if they tout that.

00:48:36   But everybody's trying to do something with packaging, and this is Intel's take on it.

00:48:42   All right, and then finally, reading from MacRumors from a few days back and Joe Rosignal over at MacRumors.

00:48:48   In a research note with the investment firm GF Securities this week obtained by MacRumors, analyst Jeff Poo said he and his colleagues now expect Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028.

00:49:01   The non-pro iPhone chips would be manufactured with Intel's future 14A process, according to Poo.

00:49:07   The research note did not provide any other details about these potential plans, but based on the standard time frame, Intel could start supplying Apple with the A22 chip for devices like the iPhone 20 and the iPhone 20E in around three years from now.

00:49:19   More rumors, not for Mac chips now, for phone chips, which are even smaller and even lower power, but this is about 14A and not 18A.

00:49:27   So I guess all these rumors only take place at Apple, or I keep saying Apple, if Intel actually builds and ramps up 14A and 18A to actually be able to manufacture chips.

00:49:36   But I would keep an eye on this.

00:49:37   It's pretty interesting that Apple is supposedly in talks for not just Mac stuff, which are way lower volume than the phone, but like, I guess it's not the pro chips, not the flagship flagship.

00:49:49   But even the non-pro phones, they sell a lot of those.

00:49:51   So to be talking to Intel about that is something.

00:49:53   All right.

00:49:54   And finally, for follow-up today, we had a fascinating article, actually a couple of articles from our good friend, John Gruber.

00:50:01   One of them is entitled Bad Die Job, which is very good.

00:50:05   I'm going to read a fair bit of it because a lot of it is pertinent, but it is worth, if you are not driving or whatever, it is worth having a read of this entire article.

00:50:17   It's a little bit on the longer side for Gruber's stuff, but it is very, very good and absolutely fascinating.

00:50:21   Yeah, and the reason I'm reading, put these long passages in here, because like, you just summarize it like, Gruber, not a fan of Alan Dye.

00:50:27   Like, that would be the quick summary.

00:50:29   Why do we need to have all this stuff?

00:50:30   I thought it was notable, and again, Casey will read some excerpts here so you get a feel for it so you don't have to read the whole thing.

00:50:36   Exactly how much Gruber trashes Alan Dye.

00:50:40   Like, he's not above, like, calling it like he sees it or whatever and being blunt, but he spent a long time saying a lot of terrible things about Alan Dye.

00:50:50   And we'll talk about it when you finish reading things, but just, I mean, I think in some places maybe he's a little bit unfair, but either way, this is sort of the most, I don't know, the most angry, the most vitriol I've seen from Gruber in a long time.

00:51:05   Right, so again, this isn't the whole article, but it gives you the general gist.

00:51:08   Everyone I've spoken to at Apple is happy, if not downright giddy, at the news that Stephen LeMay is replacing Dye.

00:51:15   LeMay is well-liked personally and deeply respected talent-wise.

00:51:18   Said one source in a position to know the choices, quote, I don't think there was a better choice than LeMay, quote.

00:51:23   The sentiment within the ranks at Apple is that today's news is almost too good to be true.

00:51:28   People had given up hope that Dye would ever get squeezed out, and no one expected that he'd just up and leave on his own.

00:51:33   If you care about design, there's nowhere to go but down after leaving Apple.

00:51:36   What people overlooked is the obvious.

00:51:38   Alan Dye doesn't actually care about design.

00:51:41   Shots fired.

00:51:42   I see the construction there in the snark.

00:51:44   I'm sure he does care about design.

00:51:46   He's just bad at it.

00:51:47   Or maybe the kind of design that he is better at is not software UI design.

00:51:52   Maybe like laying out ads in magazines.

00:51:56   I mean, look, he rose to a high level at Apple when he was doing the print and packaging and marketing.

00:52:02   He rose to a high level for a reason.

00:52:04   He probably is a good designer in certain ways.

00:52:07   And maybe he's a good designer in different types of design.

00:52:11   Maybe he's a good designer when working in different teams or with different people around him or above him, maybe.

00:52:17   But, you know, he got to a point in Apple where he was not a good designer.

00:52:21   And I don't necessarily blame him personally for that.

00:52:25   I blame Apple for putting him in that position that he shouldn't have had.

00:52:29   Yeah. So continuing with Gruber, the oddest thing about Alan Dye's stint leading software design is that there are effectively zero design critics who've been on his side.

00:52:37   The debate regarding Apple's software design over the last decade isn't between those on Dye's side and those against.

00:52:42   It's only a matter of debating how bad it's been and how far it's fallen from its previous remarkable highlights.

00:52:47   Excuse me, heights.

00:52:48   It's rather extraordinary in today's hyper-partisan world that there's nearly universal agreement amongst actual practitioners of user interface design that Alan Dye is a fraud who led the company deeply astray.

00:52:57   I'm sorry. I'm trying to get through this with a straight face.

00:52:59   It was a big problem inside the company, too.

00:53:02   I'm aware of dozens of designers who've left Apple out of frustration over the company's direction.

00:53:05   From the stories I'm aware of, the theme is identical.

00:53:07   These designers are driven to do great work.

00:53:10   And under Alan Dye, doing great work was no longer the guiding principle at Apple.

00:53:14   Designers chose to work at Apple to do the best work in the industry.

00:53:16   That has stopped being true under Alan Dye.

00:53:18   The most talented designers I know are the harshest critics of Dye's body of work and the direction in which it's been heading.

00:53:23   Yeah, this also echoes what we've heard elsewhere.

00:53:26   And we've seen some people like Louis Mantia, a great designer.

00:53:30   He's been blogging about it, but there's also people who don't want to speak out publicly because it's bad for career moves for a lot of people.

00:53:39   But we've heard from a lot of people that this is the case that it seemed, you know, during the Dye era at Apple, which did not seem like it was going to end anytime soon, it seemed like there was not a place there anymore for people who cared about user interface design the way that we all knew Apple for years ago.

00:54:01   Like, why do we all come to the Mac?

00:54:03   Why do we all love these products so much?

00:54:05   And why do we stick around through, you know, some of the more difficult times?

00:54:09   Let's be honest.

00:54:10   There are.

00:54:10   It isn't all roses.

00:54:12   And it's because of details and priorities and values that Alan Dye's design in user interface just didn't really practice or outright had disregard for or outright despised, it seemed.

00:54:27   So, and this is why, like, you know, yeah, Gruber is being pretty harsh here.

00:54:30   What got under Gruber's skin probably is all the years of Alan Dye's software organization or software design organization doing things that were pretty antithetical to the reason why we all love this platform and these platforms.

00:54:48   Especially the Mac, there's, you know, very few people besides John Syracuse maybe who love the Mac as much as John Gruber.

00:54:55   And, you know, to Alan Dye's design style on the Mac was really rough and outright dismissive and kind of, you know, just going through with a wrecking ball and not understanding any of it and not caring and just plowing through.

00:55:10   So, yeah, Gruber got fired up and, yeah, some of this, I think some of this is a little, a little harsh, but I was reading it with, you know, with popcorn, honestly.

00:55:20   I'm not incredibly proud of that, but I just, I loved, I love this.

00:55:27   It felt like an amazing expression of a lot of the frustration that I've been feeling for years.

00:55:34   So, I was very happy to see all of this.

00:55:36   Oh, goodness.

00:55:38   All right.

00:55:38   So, continuing with the other post, Alan Dye was in Tim Cook's blind spot.

00:55:42   I'd have thrown OpenAI in that list of companies where it would have been surprising but not shocking for Dye to leave Apple for.

00:55:48   But that simply wasn't possible given Johnny Ives' relationship with Sam Altman, Love Frum's collaboration with OpenAI with the IO project,

00:55:55   and Ives' utter disdain for Dye's talent, leadership, and personality.

00:55:59   Citation needed, but woof.

00:56:02   Yeah, I believe this is the first we are hearing about this.

00:56:05   I believe, I'd never heard before that, you know, what Gruber is saying that he, I guess he's heard that Johnny Ives really does not like Alan Dye or his work,

00:56:13   which is surprising because it seems from what we were, I think from what we were told or what was reported,

00:56:20   it seems like Johnny Ives is the person who put Dye in that role.

00:56:24   Maybe that's not true, or maybe Ives used to like him and, you know, didn't like where he went with the job.

00:56:30   Who knows? But that's, that's interesting news.

00:56:33   And that would be, you know, certainly the first time I've seen it.

00:56:36   Yeah. So, like I said, the reason I think this post is notable is, first, Gruber does have connections to people inside Apple.

00:56:47   So, I'm not, he tends not to cite his sources or do the people said like they do in Bloomberg and other things or whatever.

00:56:53   But suffice it to say that he does know people at Apple, people at Apple do talk to him.

00:56:58   So, I take seriously when he's stating as fact that like everybody he's heard from has said they didn't like Dye.

00:57:06   Oh, no, absolutely.

00:57:07   Right. And it's not just like the five people like he talks to on his podcast, but like I'm sure he's getting sources there.

00:57:12   Like no defenders are coming from Apple there.

00:57:16   And the Johnny Ive thing is another example of just dropping that in there as if it's a fact with no sourcing.

00:57:20   But presumably he's not basing that. He's not pulling that out of thin air.

00:57:22   That's coming from somewhere.

00:57:24   And I can imagine, you know, I was kind of having his foot out the door for a while at Apple and trying to leave.

00:57:28   And Tim was making him stay.

00:57:29   And at a certain point, you don't really get to pick who succeeds you.

00:57:32   You're on your way out the door.

00:57:34   You can give your opinion.

00:57:35   But the fact is you're leaving.

00:57:36   And so, once he's gone, maybe he didn't want Dye to be his successor.

00:57:39   But once you leave the company, you don't get to have a, your opinion doesn't matter anymore.

00:57:43   You're out of there.

00:57:44   They get to pick who replaces you.

00:57:46   So, maybe he's always been mad about that.

00:57:49   The other reason I think this is interesting is because I felt like I've been sort of internally flipping out,

00:57:54   as with a couple other selected people who I follow on Mastodon, about how, about the poor choices in the 26OS.

00:58:03   It's not that they're terrible.

00:58:04   As I've always said in the show, like, they're fine.

00:58:06   You'll get through it.

00:58:06   It's not the worst thing in the world.

00:58:07   It could have gone much worse, right?

00:58:08   But the things that are bad about them are so, like, they're like, you know, the canary in the coal mine.

00:58:15   And so, such glaring mistakes for no good reason that are indefensible that, yeah, they don't ruin the whole OS.

00:58:21   It doesn't make it super terrible.

00:58:22   But, like, if you, if you, the more you know about user interface design, the more you say, someone who could have done that, someone who made this decision here.

00:58:31   No, it doesn't ruin the OS, but it shows that they have no idea what they're doing.

00:58:34   And I've been just flipping out about it.

00:58:36   And everyone else I've seen, including Gruber, has been like, oh, the 26OSs are out there here.

00:58:40   They're not that bad.

00:58:41   It's or whatever.

00:58:41   And I'm like, maybe I'm the only one.

00:58:44   Maybe it's just me and those two other people I follow in Mastodon who just cannot believe what they've done with these OSs.

00:58:50   Again, not because it's so hard, terrible, it makes them unusable.

00:58:53   But just because, like, these mistakes are indicative of just a complete lack of understanding of what good user interface design is.

00:59:01   And they're just lucky that they've been made in areas that doesn't really impact the usability as much as it, you know, as it could.

00:59:08   Like, and I wondered why I wouldn't see more stuff from Gruber saying, I can't believe that they made these mistakes.

00:59:15   But I guess he was saving it all up because, I mean, some of the stuff we cut out here is, like, his opinion of, you know, in particular Tahoe and that design is just as harsh as mine and the other people.

00:59:25   He just hasn't been saying it.

00:59:26   And if you're thinking, like, what is this Alan Dye?

00:59:29   Everyone all of a sudden hates him, but I never heard anything about him.

00:59:31   Well, I'm going to say if you've listened to ATP over the last, like, several years, you've heard the name Alan Dye a lot.

00:59:38   Usually Marco saying he hates his guts and me saying, well, we don't know if Alan Dye is responsible for this.

00:59:43   I'm not that mean.

00:59:44   I don't, because look, I don't, I don't know the guy personally.

00:59:46   I don't like his work.

00:59:47   I know, but you were just using, you were using it as a placeholder of, like, Alan Dye's design or whatever.

00:59:52   And I was like, well, it's Apple's design.

00:59:54   How much is Alan Dye responsible for it?

00:59:56   But now that he's left, people are coming out of the woodwork and saying, yeah, it was totally him.

00:59:59   Like, it makes sense.

01:00:00   He was in charge of it.

01:00:01   But, like, it's, you know, again, it's difficult to know what's going on inside the company.

01:00:04   But, like, I feel like this is people who would now feel free to speak, essentially, that everyone sort of had this opinion.

01:00:13   And maybe Marco was free with his opinion in the past several years.

01:00:16   But other people were more kind of like saying, oh, you know, maybe, you know, it's just, we don't know what goes inside Apple.

01:00:22   I know Alan Dye is in charge, so on and so forth.

01:00:24   But for me, it was when he was, you know, at WDC introducing liquid glass stuff.

01:00:28   I was like, well, he's the face of it.

01:00:29   He's the public face of it now.

01:00:30   And shortly after, he just leaves the company.

01:00:33   And then everybody comes out of the woodwork and is like, no, I totally hated that guy and everything he did.

01:00:37   It was like, you know, it's just shocking to me.

01:00:41   Like, granted, this is a tiny little inside baseball world.

01:00:44   And the regular public thus far has not had a very strong reaction.

01:00:48   But as Gruber pointed on the articles I've said in the past, the more you know about this, the more you know about what makes good user interface design, the more concerning the recent changes have been.

01:00:57   Not because they have destroyed the products, but because they reveal the decision making to be flawed in a way that is embarrassing for a company with the history and reputation of Apple.

01:01:08   And so hopefully that will change.

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01:03:07   And speaking of departures, moving out of follow-up and into topics, Apple has announced more executive transitions.

01:03:15   Tis the season.

01:03:15   Tis the season to be lonely.

01:03:18   Apple today, on December 12th, announced that Jennifer Newstead will become Apple's general counsel on March 1, 2026,

01:03:24   following a transition of duties from Kate Adams, who has served as Apple's general counsel since 2017.

01:03:28   She will join Apple as senior vice president in January, reporting to CEO Tim Cook.

01:03:33   In addition, Lisa Jackson, vice president for environment policy and social initiatives, will retire in late January, 2026.

01:03:39   The government affairs organization will transition to Adams, who will oversee the team until her retirement late next year, after which will be led by Newstead.

01:03:48   Newstead's title will become senior vice president, general counsel in government affairs, reflecting the combining of the two organizations.

01:03:55   The environment and social initiatives teams will report to Apple chief operating officer, Sabi Khan.

01:04:00   Newstead was most recently the chief legal officer of Meta, whoops, and previously served as legal advisor of the U.S. Department of State,

01:04:07   where she led the legal team responsible for advising the secretary of state on legal issues affecting the conduct of U.S. foreign relations.

01:04:14   She held a range of other positions in government earlier in her career as well, including as general counsel of the White House Office of Management and Budget,

01:04:20   as a principal deputy assistant attorney general in the Office of Legal Policy at the Department of Justice,

01:04:25   as associate White House counsel, and a law clerk to somebody.

01:04:29   She also spent a dozen years at some law firm where she advised global corporations on a wide variety of issues.

01:04:35   She got her undergraduate at Harvard and her law degree at Yale, so not a dummy.

01:04:40   Gurman writes,

01:04:42   Jennifer Newstead helped oversee Meta's successful antitrust battle with the U.S. Federal Trade Commission,

01:04:46   experience that's likely to prove useful in Apple's own legal fight with the Justice Department over alleged anti-competitive practices.

01:04:52   Anonymous writes,

01:04:53   Apple's corporate values were supposedly the environment and privacy.

01:04:57   Today, Apple eliminated the VP of Environment position and hired as SVP someone who not only worked at Facebook,

01:05:04   but also helped write the U.S. Patriot Act,

01:05:06   which is one of the most egregious violations of privacy among other civil rights in U.S. history.

01:05:10   Cool, cool, cool, cool, cool, cool.

01:05:12   So this change here,

01:05:14   all right,

01:05:15   so more people leaving.

01:05:16   Lisa Jackson,

01:05:16   you've seen her in videos increasingly as her career went on at Apple.

01:05:20   She was on the roof.

01:05:21   Was she on the roof of the building?

01:05:22   I forget.

01:05:22   Anyway,

01:05:23   her face has been in keynotes more and more as her career has gone on,

01:05:27   and she's the environment person leading that whole initiative.

01:05:30   She is retiring,

01:05:31   not leaving for another company,

01:05:32   and she's having someone else take over her position,

01:05:35   but then that person is going to retire,

01:05:36   and then all that environmental stuff is getting sort of wrapped up and split up,

01:05:40   and then the general counsel,

01:05:40   as Jennifer Newstead,

01:05:41   is taking over from the,

01:05:42   as the new general counsel in this new combined position,

01:05:46   blah, blah, blah.

01:05:47   Jennifer Newstead is making a lot of people angry

01:05:50   because she worked on the Patriot Act,

01:05:52   which people don't follow U.S. politics,

01:05:54   is some panic legislation that our legislature passed

01:05:58   when everyone was scared of terrorists to say,

01:06:01   the government should be allowed to look at all your crap.

01:06:03   Terrorists.

01:06:05   It's either terrorists or like children are in danger.

01:06:07   Anyway,

01:06:07   incredibly,

01:06:08   why it's relevant to Apple is,

01:06:10   it's a privacy type thing.

01:06:11   like the Patriot Act was,

01:06:13   it's named,

01:06:14   it's right out of a movie,

01:06:15   the Patriot Act,

01:06:16   Eagle Screech,

01:06:17   you know,

01:06:18   it's got a name that,

01:06:19   who can be against the Patriot Act

01:06:21   where the government gets to,

01:06:22   you know,

01:06:22   pry into all your information and crap.

01:06:25   It was,

01:06:25   it was the perfect George W.

01:06:27   Bush era law name.

01:06:28   Yeah.

01:06:29   And so anyway,

01:06:30   she was part of that.

01:06:32   She's worked for the Trump administration.

01:06:33   She worked for Meta for a long time.

01:06:35   She defended Meta in the FTC case,

01:06:38   successfully defended antitrust against the FTC.

01:06:40   So people were like,

01:06:41   do we want to be,

01:06:42   why is Apple hiring someone for Meta,

01:06:44   which Apple hates,

01:06:46   who worked for these Republican administrations

01:06:49   who worked on legislature that was privacy invasive

01:06:51   that Apple would not like,

01:06:53   you know,

01:06:53   because Apple is usually fighting the government

01:06:55   when they ask for information.

01:06:56   And Lisa Jackson,

01:06:59   everybody loved Lisa Jackson

01:07:00   and she's doing environment stuff.

01:07:01   And now they're like,

01:07:02   essentially eliminated that position.

01:07:03   Now they don't have an environment person.

01:07:05   It's just all going to be like,

01:07:06   put those responsibilities pushed elsewhere.

01:07:09   And we'll talk about more about that in overtime.

01:07:11   My take on this is like,

01:07:13   general counselor,

01:07:15   like the big lawyer at a hojillion dollar company,

01:07:19   like Apple,

01:07:20   I should just say trillion.

01:07:21   It's a big enough number and it's actual real.

01:07:23   Correct.

01:07:23   Yeah.

01:07:24   It's a real thing.

01:07:25   multi-trillion dollar company like Apple.

01:07:26   I do think that her relevant experience

01:07:32   defending giant companies against government action

01:07:36   and succeeding

01:07:37   overrides any of Apple's concerns about her having worked for Meta

01:07:42   or Republican administrations

01:07:44   or worked on the Patriot Act.

01:07:45   Because if you're looking for the general counsel,

01:07:50   the big lawyer at your company

01:07:52   to provide moral clarity,

01:07:55   that's,

01:07:56   you're probably looking in the wrong place.

01:07:58   People hire lawyers because they have experienced knowledge and win cases.

01:08:03   You kind of want,

01:08:05   it's like everyone,

01:08:05   everyone hates everyone else's lawyer,

01:08:06   but everyone's their lawyer to be the biggest,

01:08:08   you know,

01:08:09   jerk in the entire world.

01:08:10   Because,

01:08:11   you know,

01:08:12   that's true of people,

01:08:15   but it's like doubly true of corporations.

01:08:17   Like,

01:08:18   do you know the issues involved?

01:08:20   Can you win these cases?

01:08:22   And Apple has

01:08:23   plenty of cases

01:08:24   where governments

01:08:25   are trying to apply regulations on them

01:08:28   and fining them

01:08:29   and suing them.

01:08:29   like for what you,

01:08:31   for however much you might hate Meta or whatever,

01:08:33   Apple,

01:08:33   I mean,

01:08:34   maybe it's just we talk about them so much in the show.

01:08:35   Like every government in the world is on their case

01:08:38   for a lot of legitimate reasons

01:08:40   and maybe some less ones or whatever.

01:08:43   So I kind of think,

01:08:45   yeah,

01:08:46   if there's one person

01:08:47   you're going to hire in your company

01:08:49   where you don't really care

01:08:51   like what kind of other bad things they worked for,

01:08:56   I mean,

01:08:56   you can say Facebook is,

01:08:57   you know,

01:08:58   I don't know.

01:08:58   I get,

01:08:59   she worked for like the first Trump administration,

01:09:01   but not the second,

01:09:01   I think.

01:09:02   I don't know.

01:09:02   She worked for George W. Bush.

01:09:03   She's on the Patriot.

01:09:04   Like,

01:09:04   I get why people are mad.

01:09:06   We would prefer a lawyer

01:09:08   who is a wonderful person

01:09:10   who,

01:09:10   you know,

01:09:10   helps small children and the elderly

01:09:12   and also wins cases against the government

01:09:15   when they sue big,

01:09:16   big companies.

01:09:18   But I think this is just the nature of the beast

01:09:20   that for,

01:09:22   for any,

01:09:22   for employees that you're hiring,

01:09:23   this particular role,

01:09:25   the biggest,

01:09:26   baddest lawyer in your company,

01:09:27   it seems like you would have to sort of

01:09:31   look aside of the fact,

01:09:34   of the fact they worked at Meta

01:09:35   versus,

01:09:35   for example,

01:09:36   let me hire,

01:09:37   you know,

01:09:38   a new head designer

01:09:39   and let me get it from

01:09:40   one of Gruber's favorite punching bags,

01:09:41   Amazon,

01:09:42   which I think in his article he described

01:09:43   as a company that has no interest

01:09:44   in design whatsoever.

01:09:45   Like,

01:09:45   if Apple brought in a new head of design

01:09:48   and brought,

01:09:48   pulled them from Amazon,

01:09:49   we'd be saying,

01:09:50   why are you pulling a new designer

01:09:51   from there?

01:09:51   But Apple pulling a new general counsel

01:09:54   from Meta?

01:09:55   Meh.

01:09:57   That's my take.

01:09:57   Yeah,

01:09:58   I mean,

01:09:59   I don't really have strong feelings

01:10:01   about it.

01:10:02   I don't have strong feelings

01:10:03   about the lawyer

01:10:04   rejiggering.

01:10:06   I have somewhat strong feelings

01:10:08   about Lisa Jackson retiring.

01:10:10   I don't like that

01:10:11   we're just kind of letting

01:10:13   that role fizzle.

01:10:14   I get it.

01:10:15   I get it.

01:10:16   Maybe it's like that

01:10:17   because there's no one else

01:10:18   who can do what she's done.

01:10:20   Like,

01:10:20   that's such a weird position.

01:10:21   I think she was so uniquely

01:10:22   suited for it.

01:10:23   I don't know.

01:10:24   I mean,

01:10:24   it is weird and concerning,

01:10:26   though.

01:10:26   And again,

01:10:27   we'll talk about this more

01:10:28   in overtime,

01:10:28   but like,

01:10:28   because we're going to talk

01:10:30   about Apple and the environment,

01:10:31   but that's another thing

01:10:32   people are upset about.

01:10:33   Yeah,

01:10:33   because wasn't the position

01:10:34   created for her?

01:10:35   Like,

01:10:35   wasn't she the first person?

01:10:36   Yes,

01:10:37   exactly.

01:10:37   It was basically to get her

01:10:38   to work at Apple,

01:10:39   you're going to be this new thing.

01:10:40   And now when she's leaving,

01:10:41   the position is going with her.

01:10:42   So we'll see how that turns out.

01:10:43   Yeah,

01:10:43   I mean,

01:10:44   you know,

01:10:44   people are trying to,

01:10:45   you know,

01:10:46   ascribe it to,

01:10:46   you know,

01:10:47   in Trump era America,

01:10:49   you know,

01:10:49   where Apple's trying to get rid

01:10:51   of environmental stuff.

01:10:51   I don't think this says that.

01:10:53   And you know,

01:10:54   like,

01:10:54   I'd be the first person

01:10:56   to,

01:10:56   you know,

01:10:57   throw Tim Cook under the bus

01:10:58   for that kind of thing.

01:10:59   But I don't think this means that.

01:11:01   But,

01:11:02   you know,

01:11:02   we'll see.

01:11:03   Like,

01:11:03   what I suspect

01:11:05   is that

01:11:06   she

01:11:07   wanted to retire

01:11:08   for whatever her reasons were.

01:11:10   There's,

01:11:11   you can guess.

01:11:12   There's plenty of reasons

01:11:13   why somebody

01:11:14   who works for,

01:11:15   you know,

01:11:15   works on environmental issues

01:11:17   in a prominent role

01:11:19   in America right now

01:11:20   might say,

01:11:21   you know what,

01:11:21   enough is enough

01:11:22   and just retire.

01:11:23   But,

01:11:24   I think

01:11:25   there's enough

01:11:26   of environmental care

01:11:29   built into Apple

01:11:30   that,

01:11:31   like,

01:11:32   I'm not that worried

01:11:33   about this

01:11:33   indicating anything

01:11:34   either way.

01:11:34   Yeah.

01:11:36   So,

01:11:36   all right,

01:11:37   that's not the only news.

01:11:38   On December 6th,

01:11:40   reading from Mark Gurman,

01:11:42   Johnny Shruji,

01:11:43   the Senior Vice President

01:11:44   of Hardware Technologies

01:11:45   and one of Apple's

01:11:46   most respected executives,

01:11:48   recently told Tim Cook

01:11:49   that he is seriously

01:11:50   considering leaving

01:11:51   in the near future,

01:11:51   according to people

01:11:52   with knowledge of the matter.

01:11:53   Shruji,

01:11:53   the architect of Apple's

01:11:55   prized in-house chips effort,

01:11:56   has informed colleagues

01:11:57   that he intends to join

01:11:58   another company

01:11:59   if he ultimately departs.

01:12:00   Cook has been working

01:12:01   aggressively to retain him,

01:12:02   an effort that included

01:12:03   a substantial pay package

01:12:04   and the potential

01:12:05   of more responsibility

01:12:06   down the road.

01:12:06   One scenario floated

01:12:07   internally by some executives

01:12:09   involves elevating him

01:12:10   into the role

01:12:10   of Chief Technology Officer.

01:12:11   But that change

01:12:13   would likely require

01:12:14   John Ternus

01:12:14   to be promoted CEO,

01:12:15   a step the company

01:12:16   may not be ready to take.

01:12:17   And some people within Apple

01:12:18   have said that Shruji

01:12:19   would prefer not to work

01:12:20   under a different CEO,

01:12:20   even with an expanded title.

01:12:22   If Shruji does depart,

01:12:24   the company would likely

01:12:24   tap one of his two

01:12:25   top lieutenants

01:12:26   to replace him.

01:12:27   Then, two days later,

01:12:29   on December 8th,

01:12:30   a new article,

01:12:31   Apple chip chief

01:12:32   tells staff

01:12:33   he's not leaving

01:12:34   anytime soon.

01:12:34   Johnny Shruji

01:12:35   told staff on Monday

01:12:36   that he'll stay

01:12:37   at the iPhone maker

01:12:38   for now.

01:12:38   Quote,

01:12:38   I know you've been reading

01:12:40   all kinds of rumors

01:12:40   and speculations

01:12:41   about my future at Apple

01:12:42   and I feel that you need

01:12:43   to hear from me directly,

01:12:43   he said in a memo

01:12:44   to his division.

01:12:45   I love my team

01:12:46   and I love my job at Apple

01:12:47   and I don't plan on

01:12:48   leaving anytime soon.

01:12:49   That's also Gruber,

01:12:50   by the way.

01:12:50   So Gruber,

01:12:51   not Gruber,

01:12:52   Gurman,

01:12:52   Gurman on December 6th

01:12:53   says,

01:12:53   oh,

01:12:53   Suruji might be leaving

01:12:54   and then on December 8th,

01:12:56   Gurman also then follows up

01:12:58   and says,

01:12:58   never mind.

01:12:59   You know,

01:13:00   Suruji sent this memo

01:13:01   and said that he's not leaving.

01:13:03   so good on Gurman for correcting

01:13:05   himself quickly,

01:13:06   although again,

01:13:07   I'm not necessarily sure

01:13:08   this is a correction

01:13:09   because I don't think

01:13:09   these stories are contradictory.

01:13:10   When you get information

01:13:12   like this,

01:13:13   it may be about the past.

01:13:15   It may be that Suruji

01:13:17   did express a potential desire

01:13:19   and Cook did work aggressively

01:13:20   to retain him

01:13:21   and succeeded in retaining him.

01:13:23   And then when the story breaks,

01:13:26   this is all in the past

01:13:27   and Suruji writes a memo

01:13:29   and says,

01:13:30   I'm not going anywhere.

01:13:31   I'm staying here.

01:13:31   I love you all.

01:13:32   Everything's great

01:13:33   because it is.

01:13:33   It's true

01:13:34   because Tim Cook retained him

01:13:35   by giving,

01:13:36   you know,

01:13:37   convincing him to stay.

01:13:38   Tim Cook reportedly

01:13:40   convinced Johnny Ive to stay

01:13:41   way longer than we all wish he did.

01:13:42   And so maybe that's a thing

01:13:43   that he's good at

01:13:44   and maybe that's a thing

01:13:45   that happened.

01:13:45   I,

01:13:47   I,

01:13:48   what I've heard

01:13:49   is that everyone's saying,

01:13:50   oh,

01:13:50   Gurman was the first person

01:13:51   to break this.

01:13:52   Johnny Suruji

01:13:52   might be leaving story.

01:13:53   And I,

01:13:54   I seem to recall

01:13:55   seeing it multiple times,

01:13:56   probably also from Gurman.

01:13:57   So this may have been

01:13:58   a thing that was

01:13:59   sort of,

01:14:00   you know,

01:14:00   and I think

01:14:02   maybe we talked about it

01:14:02   on the show

01:14:03   and I was like,

01:14:03   oh,

01:14:03   if he's going to,

01:14:04   oh no,

01:14:04   it was in a Slack channel

01:14:05   somewhere.

01:14:05   I'm sorry.

01:14:05   Anyway,

01:14:06   my online world

01:14:08   is mixed together

01:14:09   very much these days.

01:14:11   the idea was like,

01:14:12   oh,

01:14:12   Suruji might be leaving.

01:14:13   But if he left,

01:14:15   would he really go

01:14:16   to another company

01:14:17   or wouldn't he just retire?

01:14:18   Because again,

01:14:18   all these people

01:14:19   at a high level

01:14:20   at Apple

01:14:20   who've been there for years,

01:14:21   they're all fabulously wealthy

01:14:22   because the salaries

01:14:23   are high at that level

01:14:24   and they have Apple stock

01:14:25   and Apple stock

01:14:26   has been going up.

01:14:26   So all these people

01:14:27   can retire easily.

01:14:29   And Suruji is of the age,

01:14:30   you're like,

01:14:31   oh,

01:14:31   you probably want to retire,

01:14:32   right?

01:14:32   You got your money,

01:14:33   enjoy,

01:14:33   you know,

01:14:34   you don't have to wait

01:14:35   until you're like

01:14:36   super duper old to retire.

01:14:37   Why would he go work

01:14:38   at another company?

01:14:40   And as Gruber pointed out

01:14:41   in the recent episode

01:14:41   of Dithering,

01:14:42   where would he go

01:14:43   that's more exciting

01:14:44   in terms of chip design

01:14:45   than Apple?

01:14:45   Because Apple is

01:14:46   one of the leaders

01:14:48   in the kind of chip design

01:14:50   that he's doing,

01:14:51   unless he wants to do

01:14:51   a different kind of chip design

01:14:52   that Apple doesn't do.

01:14:53   And everyone keeps saying,

01:14:56   you know,

01:14:56   this is,

01:14:56   he's,

01:14:57   talk about someone

01:14:58   who's successful.

01:14:58   Part of the Apple,

01:15:00   part of the company,

01:15:00   part of Apple

01:15:01   that's been doing really well

01:15:02   is the chip design

01:15:03   and he's the head of that.

01:15:04   So he's been knocking

01:15:06   it out of the park.

01:15:06   Why would he,

01:15:07   you know,

01:15:07   is he leaving at top?

01:15:09   Where would he go?

01:15:09   where he thinks

01:15:10   he's going to top himself?

01:15:11   And to that,

01:15:12   I would say,

01:15:12   yeah,

01:15:13   Apple's chip design

01:15:13   has absolutely been

01:15:14   knocking it out of the park.

01:15:15   I think Gruber said,

01:15:16   no one would have

01:15:17   anything bad to say

01:15:18   about his work.

01:15:19   And I was like,

01:15:19   well,

01:15:19   there is one area

01:15:21   where the Johnny

01:15:23   Shuruchi regime

01:15:25   has failed to produce.

01:15:27   Oh no.

01:15:27   And it was a thing

01:15:29   that they were trying

01:15:30   to do when they

01:15:31   switched from Intel

01:15:33   to Apple Silicon.

01:15:33   They had plans

01:15:34   to replace

01:15:35   all the Intel chips

01:15:36   with even better ones

01:15:38   made with Apple Silicon.

01:15:39   And they did that

01:15:40   for every chip

01:15:41   except for the ones

01:15:41   in the Mac Pro.

01:15:42   And they had planned it.

01:15:43   There was rumors,

01:15:44   there was designs,

01:15:44   there was diagrams,

01:15:45   they were going to do it

01:15:46   and they've just never,

01:15:47   ever,

01:15:47   ever done it.

01:15:48   Nobody cares about that.

01:15:49   I get it.

01:15:50   I get nobody cares.

01:15:51   And yes,

01:15:51   Johnny Shuruchi

01:15:52   is a champion

01:15:53   of the world

01:15:54   and he's done

01:15:54   some amazing things

01:15:55   for the chips

01:15:55   that actually matter

01:15:57   to Apple.

01:15:57   So he gets an A plus

01:15:59   first place gold medal.

01:16:00   I give it to him,

01:16:02   but it is not true

01:16:03   to say that there

01:16:04   is nothing bad

01:16:04   you can say

01:16:05   about Johnny Shuruchi's

01:16:06   time at Apple.

01:16:06   There is one tiny little thing

01:16:08   that I personally

01:16:08   can say about it.

01:16:09   You are the only human

01:16:10   that has anything bad to say.

01:16:11   I mean,

01:16:11   here's the thing.

01:16:12   They plan to do it,

01:16:13   right?

01:16:13   It's not just like me

01:16:14   on the outside wishing a thing.

01:16:15   It's a thing that was

01:16:16   on their roadmap

01:16:17   and they just never did it.

01:16:18   So it's not like

01:16:19   they decided

01:16:20   we're not going to do this.

01:16:21   They wanted to do it.

01:16:22   They tried to do it.

01:16:23   They have not been able to do it.

01:16:24   So in that way,

01:16:25   it is one of those

01:16:26   very, very minor

01:16:27   sort of internal failures.

01:16:28   Kind of like

01:16:29   making their own modem chips,

01:16:30   which they wanted to do

01:16:31   for a long time

01:16:32   and for a long time

01:16:33   they failed to do

01:16:34   and it took them,

01:16:34   they took them a while

01:16:35   but they eventually did do it.

01:16:36   It's a thing they wanted to do.

01:16:37   I think Apple still potentially

01:16:40   wants to do something like this

01:16:43   to make a higher power chip

01:16:44   or whatever,

01:16:44   but like,

01:16:45   and you know,

01:16:45   again,

01:16:45   the rumors were

01:16:46   that it's not anywhere

01:16:46   on their own map

01:16:47   until like the M7

01:16:48   or something,

01:16:48   which we were rapidly approaching

01:16:49   because time passes.

01:16:51   So that's why I think

01:16:54   it's fair to put

01:16:55   a tiny little ding

01:16:56   on the otherwise

01:16:58   sterling record

01:16:59   to say,

01:16:59   this is a thing

01:17:00   you were actually tasked with

01:17:02   that the company wanted to do

01:17:03   that it makes sense

01:17:05   for you to want to do

01:17:06   because you're transitioning

01:17:07   from one set of chips

01:17:08   to a new one

01:17:08   and you want to have

01:17:09   replacements that are better

01:17:10   than all the ones

01:17:11   you had before

01:17:11   in all possible ways

01:17:12   and this one little area

01:17:13   that doesn't even matter.

01:17:14   I know it's an area

01:17:16   where it failed.

01:17:16   But anyway,

01:17:17   I would have expected

01:17:18   him to retire.

01:17:19   Like,

01:17:20   why would you go

01:17:21   to another company?

01:17:22   Where are you going to go?

01:17:22   What have you got left to prove?

01:17:23   You could same thing

01:17:25   could be said of Johnny Ive,

01:17:26   but some people

01:17:26   just want to keep working,

01:17:27   right?

01:17:28   And so,

01:17:28   I mean,

01:17:29   who knows if that rumor is true,

01:17:30   but the rumor was

01:17:31   he was going to leave Apple

01:17:32   and go somewhere else

01:17:33   and I just,

01:17:33   I just can't imagine

01:17:34   where he would have gone.

01:17:35   But apparently,

01:17:35   according to his

01:17:37   intended to be leaked memo,

01:17:39   he loves everything there.

01:17:41   he's staying in Apple.

01:17:42   He has no plans

01:17:43   to leave.

01:17:44   But of course,

01:17:45   plans change every day,

01:17:46   so we'll keep an eye out.

01:17:47   All right,

01:17:48   going back to his

01:17:49   December 6th,

01:17:50   so the first post.

01:17:51   The recent shifts

01:17:52   are already reshaping

01:17:53   Apple's power structure.

01:17:54   More authority

01:17:55   is now flowing

01:17:55   to a quartet of executives.

01:17:57   Ternus serves

01:17:58   as chief at EQ,

01:17:59   software head

01:18:01   Craig Federighi,

01:18:02   and new COO Subicon.

01:18:03   Apple's AI efforts

01:18:05   have been redistributed

01:18:06   across its leadership

01:18:07   with Federighi

01:18:07   becoming the company's

01:18:09   de facto AI chief.

01:18:10   Ternus is also poised

01:18:11   to take a starring role

01:18:12   next year

01:18:13   in the celebration

01:18:13   of Apple's 50th anniversary,

01:18:14   further raising his profile.

01:18:16   And he's been given

01:18:16   more responsibility

01:18:17   over robotics

01:18:18   and smart glasses

01:18:18   to areas seen

01:18:20   as future growth drivers.

01:18:21   Further reorganization

01:18:22   is likely.

01:18:23   Deirdre O'Brien,

01:18:24   head of retail

01:18:24   and human resources,

01:18:25   has been with Apple

01:18:26   for more than 35 years,

01:18:27   while marketing chief

01:18:27   Greg Joswiak

01:18:28   has spent four decades

01:18:29   at the company.

01:18:30   Apple has elevated

01:18:31   the key lieutenants

01:18:32   under both executives,

01:18:33   preparing for their

01:18:34   eventual retirements.

01:18:35   Yeah, this is kind of

01:18:36   the story this week.

01:18:37   Continuing executive exodus

01:18:40   and reshuffling at Apple,

01:18:41   which I agree with

01:18:42   what everyone else has said.

01:18:43   I don't find this

01:18:44   as a concerning thing.

01:18:46   As Gruber said,

01:18:47   many people are giddy

01:18:47   about some of the departures.

01:18:50   But it's just an age-based turnover

01:18:52   and it makes sense for them

01:18:54   to sort of, you know,

01:18:55   kind of all transition

01:18:57   around the same time.

01:18:58   You know,

01:18:59   Tim Cook being the big departure,

01:19:00   which will eventually happen,

01:19:01   you know, whenever.

01:19:02   People get old.

01:19:04   People want to retire.

01:19:05   People want to move on.

01:19:06   People have been

01:19:06   in the company for decades.

01:19:07   It's a changing of the guard.

01:19:08   And I think it's all good.

01:19:11   Like, as I've written about,

01:19:14   I think there needs to be turnover,

01:19:15   both at the top

01:19:16   and everybody else underneath them.

01:19:17   I think it's healthy

01:19:18   for that to happen.

01:19:19   It's been great to have

01:19:20   the continuity of like

01:19:21   the old school Apple folks

01:19:24   sort of keeping that culture alive.

01:19:26   But we've seen how that can fail

01:19:29   in terms of maybe blind spots

01:19:32   for newer technologies

01:19:32   and not making the right moves on AI.

01:19:34   But also at how like

01:19:37   those old school people

01:19:38   who have been to the company

01:19:39   for decades being unable

01:19:41   to stop something like Alan Dye

01:19:43   ruining the user interface

01:19:44   to all their products, right?

01:19:45   So like, what is the point of like,

01:19:46   oh, it's great.

01:19:47   We have these people.

01:19:47   We have this continuity of leadership.

01:19:48   We have this leadership team

01:19:49   that like this page hasn't changed

01:19:51   in a real long time.

01:19:51   It's very stable.

01:19:52   These people have been with the company.

01:19:53   They really know the spirit of Apple.

01:19:54   The spirit of Apple

01:19:55   doesn't do anybody any good

01:19:57   unless it manifests

01:19:58   in preventing the company

01:20:01   from doing things

01:20:02   that are clearly against

01:20:03   the spirit of Apple.

01:20:03   And in many, many ways recently

01:20:05   that has not been happening.

01:20:06   So that's when you say,

01:20:07   okay, your spirit of Apple,

01:20:09   you know, sort of reason

01:20:11   for you being in your job 40 years,

01:20:13   that no longer flies.

01:20:15   So probably you should retire

01:20:17   because you're kind of retirement age

01:20:18   and let someone else have a chance

01:20:19   and let's see a changing of the guard.

01:20:21   Let's see some Apple turnover.

01:20:22   Ha ha.

01:20:23   And it's happening.

01:20:25   I mean, even when people

01:20:26   like Lisa Jackson leave

01:20:26   that everybody loved,

01:20:27   like, you know, again,

01:20:28   people move on,

01:20:29   get old, retire.

01:20:30   you know, good luck to them.

01:20:32   I'm happy to see a lot of turnover.

01:20:34   And, you know,

01:20:35   as great as Johnny Cerugi is,

01:20:37   it's, you know, if he left,

01:20:39   I don't think it would be

01:20:39   the end of the world.

01:20:40   I think what's much more concerning

01:20:41   are those rumors

01:20:42   that we talked about,

01:20:43   you know, many months ago

01:20:44   about Apple's Silicon team under him,

01:20:47   those people leaving

01:20:48   to go work for other companies.

01:20:50   That's way more concerning

01:20:51   than the head of that thing.

01:20:53   Because I think that organization

01:20:54   is very functional.

01:20:55   And I think, you know,

01:20:56   if he were ever to leave,

01:20:57   there are probably people under him

01:20:58   who could take over his role.

01:21:00   And perhaps his biggest expertise

01:21:02   was sort of like,

01:21:02   we're going to make

01:21:04   all our own chips now.

01:21:05   Get that effort rolling from zero,

01:21:08   you know, from, you know,

01:21:09   buying PA Semi

01:21:10   and like getting him to sort of

01:21:11   take all those people

01:21:13   and, you know,

01:21:13   go to the Apple Silicon era.

01:21:14   Keeping that machine running

01:21:16   is easier than starting it up from zero.

01:21:18   So I'm not,

01:21:19   I wouldn't be as concerned

01:21:20   if he left or retired

01:21:22   or went somewhere else.

01:21:23   But I have been concerned

01:21:24   with sort of the brain drain

01:21:26   from the rumored brain drain

01:21:28   from under him.

01:21:28   And the same thing

01:21:29   with what Gruber talked about,

01:21:30   which again,

01:21:31   I'm assuming is sourced,

01:21:31   even though he's not like

01:21:32   pinpointing the sources

01:21:34   or telling you how many people said this

01:21:35   of designers

01:21:36   who left Apple

01:21:38   to go elsewhere

01:21:38   because they didn't like

01:21:40   the direction Alan Dye

01:21:40   was doing things.

01:21:41   Like we know designers left,

01:21:43   like when Johnny Ive left,

01:21:44   basically the whole team

01:21:45   who was loyal to him

01:21:46   left with him

01:21:46   and went to work with him

01:21:48   at Love From

01:21:48   or working with him

01:21:49   on the open AI stuff

01:21:50   or whatever.

01:21:51   And a lot of times

01:21:52   you can look at that and say,

01:21:52   those are just his friends.

01:21:53   They wanted to go

01:21:54   where he's going.

01:21:55   It's fine.

01:21:55   But here's Gruber saying

01:21:57   another factor in that is

01:21:59   they didn't want to stay

01:22:00   at Apple

01:22:00   with someone telling them

01:22:01   with someone leading them

01:22:03   who doesn't know

01:22:03   what they're doing

01:22:04   and is telling them

01:22:04   to do things

01:22:05   that they disagree with.

01:22:06   So that is way more concerning

01:22:08   than the people

01:22:10   at the top leaving.

01:22:10   So I think the people

01:22:11   at the top need to rotate

01:22:12   and hopefully

01:22:13   new people at the top

01:22:15   will be more proactive

01:22:17   about preventing bad things

01:22:19   from happening

01:22:20   in the company.

01:22:20   So if John Ternus

01:22:21   becomes CEO,

01:22:22   he can make a lot of decisions

01:22:23   that could change stuff there.

01:22:24   If John Ternus was CEO,

01:22:25   would he have allowed

01:22:26   Alan Dye to fester

01:22:27   as long as he did

01:22:28   or would he have done

01:22:29   something differently?

01:22:29   That's,

01:22:30   I'm definitely optimistic

01:22:33   about the turnover right now.

01:22:34   Again,

01:22:34   it can go bad.

01:22:35   Things could be worse

01:22:36   than they are now

01:22:36   instead of better,

01:22:37   but it's time for some new folks

01:22:39   to have a shot at this.

01:22:40   Yeah.

01:22:41   I mean,

01:22:41   anytime that you change leadership,

01:22:43   a lot of stuff gets shaken up

01:22:45   and you are rolling the dice.

01:22:46   You know,

01:22:46   we don't know,

01:22:48   you know,

01:22:49   pick whoever,

01:22:49   whatever the theory is.

01:22:50   It seems like there's

01:22:52   a lot of smoke

01:22:53   behind the Ternus fire here.

01:22:54   So like,

01:22:55   we don't know what kind of CEO

01:22:56   John Ternus would be

01:22:56   and we don't know

01:22:58   what kind of challenges

01:22:58   he would face

01:22:59   during his tenure at Apple.

01:23:01   You know,

01:23:01   just like,

01:23:02   you know,

01:23:02   Tim Cook,

01:23:03   like Tim Cook has had to deal

01:23:04   with a lot of,

01:23:05   a lot of,

01:23:06   you know,

01:23:06   conditions and events

01:23:08   and dynamics

01:23:08   that he probably

01:23:11   could not have predicted

01:23:11   when he first got on the job

01:23:14   and that Steve Jobs...

01:23:14   None of us predicted.

01:23:15   Yeah,

01:23:16   exactly.

01:23:16   Like,

01:23:17   you know,

01:23:17   and like,

01:23:17   you know,

01:23:17   Steve Jobs,

01:23:18   when,

01:23:18   you know,

01:23:18   when basically recommending

01:23:20   Tim Cook for the job,

01:23:21   he couldn't have known

01:23:22   all the stuff that Tim Cook

01:23:23   was going to face either.

01:23:24   And so,

01:23:25   you know,

01:23:25   you are,

01:23:25   you're rolling the dice

01:23:26   with anybody

01:23:27   and we don't know

01:23:29   how it's going to be.

01:23:30   But I've said

01:23:31   for a long time,

01:23:32   like John,

01:23:33   I've said that

01:23:33   I'm ready for some new,

01:23:35   some fresh blood

01:23:37   in a lot of these

01:23:37   high up ranks

01:23:38   for lots of reasons.

01:23:40   Not all of them are bad.

01:23:41   Some of them are just,

01:23:42   yeah,

01:23:42   generational turnover.

01:23:44   Obviously,

01:23:44   you know,

01:23:44   I'm not a huge fan

01:23:45   of Tim Cook

01:23:46   by any means.

01:23:47   There was that report

01:23:49   or that part

01:23:50   of the government report

01:23:51   that,

01:23:51   you know,

01:23:52   Tim Cook has like

01:23:52   an unexplained tremor

01:23:54   in his hands

01:23:55   and people have noticed.

01:23:55   I wouldn't read

01:23:57   too much into that

01:23:58   if it's even true.

01:23:59   I don't think

01:24:00   the dexterity

01:24:01   of his right hand

01:24:02   is essential

01:24:03   to his job at CEO.

01:24:04   He's not a professional athlete.

01:24:05   Yeah,

01:24:06   so I wouldn't read

01:24:07   too much into that.

01:24:07   If he does have

01:24:08   a health problem,

01:24:08   you know,

01:24:09   I'm not going to

01:24:09   take joy in that.

01:24:10   But I do want Apple

01:24:12   to have new leadership.

01:24:14   I don't want it

01:24:15   to be that way,

01:24:16   but I want Apple

01:24:17   to have new leadership.

01:24:18   And I'm very much

01:24:20   looking forward

01:24:21   to what the next generation

01:24:22   could do

01:24:23   because like

01:24:24   there was a great segment

01:24:25   on Upgrade

01:24:26   about this

01:24:26   the last two episodes

01:24:27   of Upgrade

01:24:28   where, you know,

01:24:29   especially Jason

01:24:30   was going in deep

01:24:31   about like,

01:24:31   you know,

01:24:32   how when you are

01:24:33   rising up the ranks,

01:24:35   if there's nowhere

01:24:36   for you to go

01:24:37   above a certain level,

01:24:38   you tend to often

01:24:40   just leave

01:24:41   to a different company

01:24:43   or go, you know,

01:24:43   go do something else

01:24:44   because you hit a ceiling

01:24:45   and if the person

01:24:46   above you

01:24:47   is not going to retire

01:24:48   for a long time,

01:24:49   then you kind of

01:24:51   have nowhere to go.

01:24:52   So there is a lot

01:24:53   of that, you know,

01:24:54   mid-level

01:24:55   and upper-level talent

01:24:56   that shuffles around

01:24:58   or departs

01:24:58   for a different company,

01:24:59   you know,

01:25:00   and that's,

01:25:01   maybe that's what

01:25:02   happened with Alan Dye.

01:25:03   It just happened

01:25:03   to benefit us.

01:25:04   And on that front though,

01:25:07   it's not just like

01:25:07   the person behind you

01:25:09   is never going to leave

01:25:09   because you'll never

01:25:10   get their position.

01:25:11   The other part of that

01:25:13   is maybe the people

01:25:15   above you

01:25:15   are never going

01:25:16   to promote you.

01:25:16   Like, maybe there's places

01:25:18   for you to be promoted too,

01:25:19   but the people above you

01:25:21   have got a vendetta

01:25:23   against you

01:25:23   or disagree with you

01:25:24   fundamentally about something

01:25:25   or whatever

01:25:25   and you feel trapped

01:25:26   in the company

01:25:27   not because you need

01:25:27   someone to leave

01:25:28   so you can take their job

01:25:29   but because they don't

01:25:30   like you

01:25:31   and won't promote you

01:25:32   so you leave to go else.

01:25:33   Like, that's the real danger

01:25:34   and brain drain

01:25:35   in companies

01:25:35   is not that

01:25:36   the super important people

01:25:38   on your leadership page leave.

01:25:39   It's that the sort of

01:25:40   mid-level and low-level

01:25:41   people will leave

01:25:42   for all the reasons

01:25:43   that they leave

01:25:43   and one of those reasons

01:25:44   could be

01:25:44   there's some bad manager

01:25:46   that the manager

01:25:47   two or three levels above

01:25:48   should have gotten rid

01:25:49   of the company ages ago

01:25:50   but hasn't.

01:25:51   Like, you know,

01:25:52   for example,

01:25:52   someone who has

01:25:52   creating a toxic work environment

01:25:54   and higher-level executives

01:25:56   run cover for them

01:25:57   because they're part

01:25:57   of the boys club.

01:25:58   You know what I mean?

01:25:58   Like, that causes

01:26:00   hundreds of people

01:26:02   many levels below

01:26:03   to say maybe

01:26:04   I should go

01:26:04   look elsewhere

01:26:05   and that leadership

01:26:07   is not allowing

01:26:08   that to happen.

01:26:09   So yes,

01:26:09   sometimes it's because

01:26:10   you hit the ceiling

01:26:11   and you can't get promoted

01:26:12   anymore but sometimes

01:26:13   it's because

01:26:13   you can't even get promoted

01:26:14   from level one

01:26:15   to level two

01:26:15   because you have

01:26:17   a bad manager above you

01:26:18   that you can't get rid of

01:26:19   in the company.

01:26:19   Yeah, and so what I'm looking forward

01:26:22   to is the shuffling up

01:26:24   because what tends to happen

01:26:25   like, you know,

01:26:26   one thing that Jason mentioned

01:26:27   I believe on Upgrade

01:26:29   this week

01:26:29   that like when Tim Cook

01:26:31   took over from Steve Jobs

01:26:32   like the very first day

01:26:34   he brought back

01:26:35   Apple's charitable

01:26:36   giving matching program

01:26:38   that like Steve Jobs

01:26:39   just hated that kind of thing

01:26:40   and would never allow it.

01:26:41   Tim Cook had a list

01:26:42   on day one

01:26:42   of stuff to change

01:26:44   and it was

01:26:44   it seemed like pretty good stuff.

01:26:46   Every time somebody

01:26:48   really high up

01:26:49   turns over

01:26:49   you have a chance

01:26:51   for someone

01:26:51   to be elevated

01:26:52   into that role

01:26:53   who has one of those

01:26:55   like to-do lists

01:26:55   that like for whatever reason

01:26:57   the previous leader

01:26:58   just wouldn't do it

01:26:59   or you couldn't convince

01:27:00   them to do it

01:27:00   and you know

01:27:01   it's the right idea.

01:27:02   Sometimes it's not

01:27:03   but a lot of times it is

01:27:04   and so whenever there is

01:27:06   that this kind of turnover

01:27:07   you, you know,

01:27:09   you get rid of like

01:27:09   personalities

01:27:10   or dynamics

01:27:12   or politics

01:27:13   that were blocking

01:27:14   some good ideas

01:27:15   from happening.

01:27:15   So it tends to be positive.

01:27:17   Now there's also,

01:27:18   you know,

01:27:18   there's learning curves,

01:27:19   there's mistakes

01:27:20   that are made along the way

01:27:21   but typically

01:27:22   responsibly done turnover

01:27:25   when you have a good bench

01:27:26   behind you

01:27:26   typically results

01:27:28   in some pretty good stuff

01:27:29   happening.

01:27:29   There is a lot of smoke

01:27:31   behind the fire now

01:27:33   of this being,

01:27:34   you know,

01:27:34   near the end

01:27:35   of the Tim Cook era

01:27:35   and when you have

01:27:37   a CEO transition

01:27:38   in particular

01:27:38   then that tends

01:27:40   to cycle out

01:27:42   a lot of the people

01:27:42   around the CEO

01:27:43   and right below the CEO.

01:27:45   so anybody

01:27:46   who does not

01:27:47   get the job

01:27:48   who maybe wanted

01:27:49   the job

01:27:49   they're very likely

01:27:50   to retire

01:27:51   maybe a little bit

01:27:52   earlier than planned

01:27:52   or quit

01:27:53   or leave

01:27:54   or whatever.

01:27:54   Anybody who

01:27:56   doesn't get along

01:27:57   with the new dynamic

01:27:58   created

01:27:59   might get forced

01:28:00   all out of the company.

01:28:01   There might be,

01:28:03   you know,

01:28:03   people who just

01:28:05   don't want to work

01:28:06   for the new CEO

01:28:07   and, you know,

01:28:08   like John was saying

01:28:08   how like when

01:28:09   Johnny Ive left

01:28:09   a lot of people

01:28:10   went with him

01:28:11   when Alan Dye

01:28:12   left

01:28:12   some people

01:28:13   went with him

01:28:13   like sometimes

01:28:14   you just want

01:28:14   to stay with

01:28:15   the person

01:28:16   you've been working

01:28:16   with because you

01:28:17   work well together

01:28:17   or whatever.

01:28:18   So like when

01:28:19   the CEO leaves

01:28:20   there tends to be

01:28:21   a lot of shifting

01:28:22   around of things

01:28:23   below them.

01:28:24   So I think

01:28:26   there's enough

01:28:27   smoke to this fire.

01:28:28   I think Tim Cook

01:28:29   is going to leave

01:28:30   soon and,

01:28:31   you know,

01:28:31   I guess leave

01:28:33   in terms of the

01:28:34   CEO role in particular.

01:28:35   We don't,

01:28:35   you know,

01:28:36   if he's made

01:28:36   chairman of the board

01:28:37   or whatever,

01:28:37   that's a different

01:28:38   story.

01:28:38   But like it does

01:28:39   seem like he's

01:28:40   going to leave

01:28:40   the CEO role

01:28:41   in the near future.

01:28:43   This sounds

01:28:44   very, very likely

01:28:45   there's a lot of

01:28:46   smoke now behind

01:28:46   this from pretty

01:28:47   good sources.

01:28:48   So probably

01:28:49   he's out soon

01:28:51   as CEO

01:28:51   for whatever reason.

01:28:53   And so I think

01:28:54   we're about to see

01:28:55   a lot of this

01:28:55   turnover.

01:28:56   We're already

01:28:56   seeing it like

01:28:57   in the last few

01:28:58   weeks.

01:28:58   I think this is a

01:29:00   very exciting time

01:29:00   for Apple.

01:29:01   And, you know,

01:29:02   this whole generation

01:29:03   now, like look at

01:29:05   the leadership page

01:29:05   now, how many of

01:29:07   them are going to

01:29:07   be here in five

01:29:08   years on that

01:29:08   leadership page?

01:29:09   You know,

01:29:10   their government

01:29:10   report is that

01:29:11   the quartet of

01:29:14   executives that are

01:29:14   gaining power now,

01:29:15   Ternus, Eddie

01:29:16   Q, Craig Federighi,

01:29:18   and Sibi Khan.

01:29:18   Well, Craig

01:29:20   Federighi is 57.

01:29:21   Eddie Q is 61.

01:29:24   I don't know how

01:29:24   old Sibi Khan is

01:29:25   off the top of my

01:29:25   head.

01:29:25   But like, so even

01:29:27   those, like Ternus I

01:29:28   think is about 50.

01:29:29   But even of those

01:29:30   four people, Eddie

01:29:32   Q and Craig Federighi

01:29:34   and probably Sibi

01:29:35   Khan, all three of

01:29:36   those will probably be

01:29:37   retired within 10

01:29:38   years, maybe five.

01:29:39   So like there's a lot

01:29:41   of turnover about to

01:29:42   happen.

01:29:42   And I think it's

01:29:45   time.

01:29:46   You know, this era of

01:29:48   executives has done

01:29:48   very well.

01:29:49   They've made a lot of

01:29:51   great stuff happen and

01:29:53   it's time for the

01:29:53   next generation to

01:29:54   start filtering in.

01:29:55   So I'm looking

01:29:56   forward to this.

01:29:56   I think this will be

01:29:57   exciting.

01:29:57   And even if it's a

01:29:58   little bit bumpy at

01:29:59   times, you know,

01:30:00   again, people make

01:30:01   mistakes in their new

01:30:01   roles here and there.

01:30:02   Even if it's a little

01:30:03   bit bumpy, I'm

01:30:04   excited for all of

01:30:06   those like initial

01:30:07   ideas that have been

01:30:08   held back for whatever

01:30:09   reason to start being

01:30:10   implemented.

01:30:10   And so some of those

01:30:11   changes to start

01:30:12   shifting and I'm not

01:30:13   expecting things to

01:30:14   change overnight.

01:30:14   Again, this is a

01:30:15   huge company with

01:30:16   huge operations and

01:30:17   things don't turn

01:30:19   on a dime, but

01:30:20   progress will be

01:30:21   made and it'll add

01:30:23   up over time and

01:30:24   it'll be pretty

01:30:24   meaningful, I bet.

01:30:25   So I'm very much

01:30:26   looking forward to

01:30:26   this transition.

01:30:27   I think we also need

01:30:29   some young people to

01:30:29   cycle back into

01:30:30   Apple, which is the

01:30:31   thing that happens.

01:30:31   Lots of people go to

01:30:32   work for Apple, then

01:30:33   they leave Apple, then

01:30:34   they come back later.

01:30:35   Certainly that happened

01:30:36   in like the run-up to

01:30:38   near bankruptcy in the

01:30:39   late 90s and then

01:30:40   people came back once

01:30:41   they realized Apple was

01:30:42   ascendant again and

01:30:43   that has happened at

01:30:44   various times in the

01:30:45   jobs era where

01:30:45   this job second era

01:30:47   where they were

01:30:48   very successful and

01:30:49   people left the

01:30:49   company with their

01:30:50   stock options thinking

01:30:51   they sold at the

01:30:52   peak and went and

01:30:53   did something else, but

01:30:54   then they came back

01:30:55   at Apple because they

01:30:55   realized Apple was

01:30:56   still growing and

01:30:57   their startup that

01:30:57   they went to failed

01:30:58   or whatever.

01:30:58   The thing about

01:31:00   people hanging around

01:31:02   for a long time is

01:31:03   that it does encourage

01:31:04   people to go

01:31:05   elsewhere because it

01:31:06   seems sort of like

01:31:06   the leadership

01:31:07   structure is sort of

01:31:07   ossified and like I

01:31:10   said, the idea is

01:31:11   that those long-time

01:31:11   employees are sort of

01:31:13   carrying the spirit of

01:31:13   Apple forward, you

01:31:14   know, that they've

01:31:16   been around here for a

01:31:16   long time, they

01:31:17   really know what

01:31:18   makes Apple Apple and

01:31:20   it's important for them

01:31:21   to stay with the

01:31:21   company because they're

01:31:22   keeping that spirit

01:31:22   alive.

01:31:22   Well, that spirit again

01:31:23   that spirit is only

01:31:24   good if it prevents bad

01:31:25   things from happening,

01:31:26   but if all those people

01:31:27   leave, one of the

01:31:28   dangers of lots of

01:31:29   turnover is now you

01:31:30   get a bunch of young

01:31:31   people who have no

01:31:31   idea what Apple

01:31:32   should be, right?

01:31:33   Because they've

01:31:33   grown up with an

01:31:34   Apple that has had

01:31:34   deteriorating user

01:31:35   interface design, for

01:31:36   example, and so they

01:31:37   don't see that as a

01:31:39   hallmark of Apple

01:31:39   strength.

01:31:40   They just think it's

01:31:41   like, oh, they have

01:31:41   cool shiny phones or

01:31:42   something and they have

01:31:43   no idea about like

01:31:44   Apple's traditional

01:31:45   strengths and human

01:31:46   centered design

01:31:47   because that's not

01:31:48   the Apple that they've

01:31:49   seen from the outside

01:31:50   or the inside and so

01:31:51   all the old people

01:31:52   leave and you do need

01:31:53   some people around

01:31:54   who are like, hey,

01:31:54   back in the day, we

01:31:56   used to carefully design

01:31:57   interfaces with these

01:31:58   things in mind and we

01:31:59   didn't just wing it.

01:32:00   We're not the same as

01:32:01   Samsung.

01:32:02   We have a different

01:32:03   ethos and like, what

01:32:04   are you talking about?

01:32:04   All phones are the

01:32:05   same.

01:32:05   We just make shiny

01:32:06   ones.

01:32:06   We're Apple.

01:32:06   It's like, no, there

01:32:07   is something deeper.

01:32:08   So I hope some people

01:32:10   who left Apple, some

01:32:12   people left Apple and

01:32:13   discussed, let's say,

01:32:14   cycle back in because

01:32:15   we need people who

01:32:17   know what Apple should

01:32:18   be and some of those

01:32:19   people are no longer

01:32:19   at Apple.

01:32:20   So yes, new leadership,

01:32:21   new ideas.

01:32:22   And again, the new

01:32:23   leadership like Ternus

01:32:23   has been with the

01:32:24   company a long time.

01:32:25   It's not like he's a

01:32:25   Rano from outside.

01:32:26   Like that's why

01:32:27   everyone, no one is

01:32:28   even assuming that

01:32:28   Apple's new leader

01:32:29   would come from

01:32:29   outside the company.

01:32:30   But at the sort of,

01:32:32   as you go down the

01:32:33   org chart, there are

01:32:33   lots of people there.

01:32:34   I wonder like, do

01:32:35   they know what Apple

01:32:36   is supposed to be?

01:32:37   If all of the people

01:32:38   who have been at

01:32:39   Apple for decades

01:32:40   leave and just Apple

01:32:42   is left for the new

01:32:43   people, I think

01:32:44   Apple has been doing

01:32:45   weird stuff for such

01:32:46   a long time that

01:32:46   there's probably not a

01:32:48   lot of universal

01:32:49   agreement about what

01:32:50   Apple should be.

01:32:50   Again, it seems like

01:32:51   there is in our

01:32:51   circles because we

01:32:52   just talk to other

01:32:53   old Apple people,

01:32:53   right?

01:32:54   But the younger

01:32:55   people, right, how

01:32:57   do they feel about

01:32:57   App Store policy?

01:32:58   Do they just accept

01:32:59   it as the way things

01:32:59   are because that's

01:33:00   the way the internet

01:33:01   has been their entire

01:33:02   life, right?

01:33:02   They don't remember

01:33:03   an error when people

01:33:04   were selling software

01:33:05   over the internet,

01:33:06   not through the App

01:33:07   Store because they

01:33:08   weren't alive for

01:33:09   that or weren't

01:33:10   old enough to use

01:33:11   computers when that

01:33:12   happened.

01:33:12   So there are some

01:33:13   concerns about just

01:33:14   like let the young

01:33:15   people run this, but

01:33:16   again, Ternus is 50,

01:33:17   he's not young, but

01:33:19   becoming CEO at 50

01:33:21   still gives you a lot

01:33:22   of runway to do

01:33:22   lots of stuff.

01:33:23   And then the other

01:33:24   folks, like, you

01:33:25   know, for all we love

01:33:26   Phil Schiller and

01:33:27   Joswiak, like I kind

01:33:29   of hope those people

01:33:30   kind of stay around

01:33:30   continuing to just be

01:33:32   the sort of cranky

01:33:33   old people who keep

01:33:34   the spirit of Apple

01:33:35   alive, but who wants

01:33:37   to work for new people

01:33:39   decades younger than

01:33:40   you, right?

01:33:40   I think there was

01:33:41   one of the

01:33:41   Suruji rumors that

01:33:42   he didn't want to

01:33:43   work under a

01:33:43   different CEO.

01:33:44   Who knows why he

01:33:45   loves Tim Cook so

01:33:45   much?

01:33:46   I mean, again, they

01:33:46   made a good team or

01:33:47   whatever, but like

01:33:48   when you reach a

01:33:49   certain age, it's

01:33:50   kind of galling to

01:33:51   have some kid come

01:33:52   and be your new

01:33:53   boss, right?

01:33:53   And that makes

01:33:54   people retire.

01:33:55   So there is some

01:33:57   danger in this

01:33:58   transition, but I do

01:34:00   hope like if you're

01:34:01   out there and you're

01:34:01   listening and you

01:34:02   used to work at

01:34:02   Apple and you know

01:34:03   what the heck you're

01:34:03   doing, wait for the

01:34:05   dust to settle and

01:34:06   consider maybe going

01:34:06   back to Apple, not

01:34:07   just because you may

01:34:08   be able to rise

01:34:08   through the ranks,

01:34:09   but also because

01:34:09   this company might

01:34:10   need your help.

01:34:11   Yeah, I wouldn't

01:34:12   worry too much about

01:34:14   that with this

01:34:14   transition because I

01:34:16   mean, the reality is

01:34:16   like when you think

01:34:17   about like, you

01:34:17   know, what is Apple?

01:34:19   Well, what would

01:34:20   the answer to that

01:34:21   be in, you know,

01:34:23   say 2002 or 2004

01:34:26   versus 2007 versus

01:34:28   2008?

01:34:29   Like it changes over

01:34:30   time.

01:34:31   I know, and I know

01:34:31   to you, you're like

01:34:32   that's, you know,

01:34:33   decades after the

01:34:33   company started, but

01:34:34   like that's, that's

01:34:35   when it started to

01:34:35   me.

01:34:36   So like, you know,

01:34:38   there's a reason why

01:34:39   Steve Jobs said, you

01:34:40   know, don't do what I

01:34:40   would do, do what's

01:34:41   right.

01:34:41   Like that's that

01:34:42   sentiment, even though

01:34:43   I don't think Tim

01:34:43   Cook did a very good

01:34:44   job of that.

01:34:45   I think that sentiment

01:34:46   was right.

01:34:46   Apple is a set of

01:34:48   core values, but the

01:34:50   specifics of how those

01:34:52   are implemented and

01:34:53   deployed and what the

01:34:54   products are, what

01:34:56   they're like, what's

01:34:57   important to them, how

01:34:58   they address markets,

01:34:59   the specifics of

01:35:00   those shift over time

01:35:02   as they have to.

01:35:03   It's a tech company.

01:35:04   Tech is constantly

01:35:05   moving, constantly

01:35:05   changing.

01:35:06   So Apple has changed

01:35:08   over time, even like

01:35:08   during whatever period

01:35:10   of Apple you view as

01:35:11   like the good old

01:35:12   days, you out there,

01:35:13   I'm sure we all have

01:35:14   different periods of

01:35:15   that, but whatever

01:35:16   period that is, that

01:35:18   period was one of many

01:35:19   and they shifted

01:35:20   around, they changed

01:35:21   and even today, even

01:35:22   when, you know, I, you

01:35:23   know, I have a lot of

01:35:24   problems with some of

01:35:25   the decisions that the

01:35:26   current administration

01:35:27   has made, but I still

01:35:29   love most of their

01:35:30   products and I still use

01:35:32   most of their products

01:35:32   constantly and they're

01:35:33   better than they've

01:35:34   ever been in most

01:35:36   ways.

01:35:36   Yeah, we have

01:35:37   nitpicks about

01:35:37   software design and

01:35:38   stuff, but like most

01:35:40   of the products are

01:35:41   amazing and have never

01:35:42   been better.

01:35:43   And so I'm not, I

01:35:44   wouldn't trade my

01:35:46   laptop of today for

01:35:47   anything that from,

01:35:48   you know, six years

01:35:49   ago.

01:35:50   You got Johnny

01:35:50   serendipity design for

01:35:51   that one.

01:35:52   Yeah.

01:35:52   I think the danger is

01:35:53   the core values that

01:35:54   you're talking about.

01:35:54   It's not any specific

01:35:55   decision, but one of the

01:35:56   core values is user

01:35:57   interface design and

01:35:58   like it manifests in

01:35:59   different ways because

01:36:00   user interface design

01:36:01   means something different

01:36:02   when it's an iPod click

01:36:03   wheel versus when it's

01:36:04   the original Mac

01:36:05   Intosh user interface

01:36:06   versus when it's the

01:36:07   eye, you know, the,

01:36:07   the iPhone, right.

01:36:08   But all those things

01:36:09   were informed by those

01:36:10   core values and Apple

01:36:11   has held on to a lot of

01:36:12   its core values.

01:36:13   But when we see it's

01:36:14   kind of like an inside

01:36:15   out for people who've

01:36:16   seen that movie, when

01:36:17   those pillars start to

01:36:18   crumble, you're like,

01:36:19   wait, like this is not

01:36:20   just, oh, you made a

01:36:21   bad decision or

01:36:22   something or whatever.

01:36:23   This is like one of

01:36:23   those core value pillars

01:36:24   like again, like Apple

01:36:25   making a car.

01:36:26   That's very different

01:36:27   than what Apple used to

01:36:28   be or making a phone for

01:36:29   that matter or anything

01:36:30   like it's fine for the

01:36:30   company to change and

01:36:31   become something

01:36:32   different.

01:36:32   But the thing that

01:36:33   makes Apple Apple, the

01:36:34   thing that makes them

01:36:34   successful, the thing

01:36:35   that makes us attracted

01:36:36   to their products are

01:36:37   those core values.

01:36:38   And that's what you're

01:36:39   worried about crumbling

01:36:40   like again with the

01:36:41   app store stuff.

01:36:41   I think a lot of that

01:36:42   stuff they've done with

01:36:43   the app store is against

01:36:43   some of the core values

01:36:45   of Apple, although

01:36:46   others would argue it is

01:36:47   aligned with the

01:36:47   core values of Apple

01:36:48   screwing developers.

01:36:49   But anyway, like again,

01:36:51   for young people who

01:36:52   have grown up in a

01:36:53   world with much more

01:36:54   powerful corporations

01:36:55   having their thumb on

01:36:56   every creator, right,

01:36:58   that that's just normal

01:36:59   to them.

01:36:59   it's good to have some of

01:37:02   the ethos from like the

01:37:02   Apple II era or whatever

01:37:04   when, you know, when the

01:37:06   company had a different

01:37:07   attitude towards

01:37:07   developers.

01:37:07   You can argue about what

01:37:09   is, has it ever been

01:37:11   Apple's core value?

01:37:11   When did it change?

01:37:12   Which core values do you

01:37:14   like?

01:37:14   But I think user entry

01:37:15   design and attention to

01:37:16   detail are two that people

01:37:17   would agree with that

01:37:18   should be universal to the

01:37:19   history of Apple, which

01:37:20   manifests in different

01:37:21   ways.

01:37:21   But when we see those

01:37:22   pillars crumbling inside

01:37:23   out style, it's when I

01:37:25   get a little panicked.

01:37:25   I just want to make sure

01:37:26   that whoever is in the

01:37:28   new regime understands

01:37:30   that their job is to

01:37:31   restore those pillars, not

01:37:32   to ignore them and

01:37:33   pretend they never

01:37:33   existed.

01:37:34   Yeah, I think this is a

01:37:36   very interesting and I'll

01:37:38   even go so far as to say

01:37:39   exciting time to be

01:37:41   someone that's intrigued

01:37:42   by Apple as a company.

01:37:44   As you both have said, I

01:37:45   think, you know, getting

01:37:46   some new blood up at the

01:37:48   top is probably healthy.

01:37:50   And maybe, maybe it

01:37:51   won't be.

01:37:51   Maybe everything will

01:37:52   take a terrible, terrible

01:37:53   turn.

01:37:54   And, and next thing you

01:37:55   know, will be the

01:37:56   accidental Android

01:37:57   podcast.

01:37:57   I doubt it, but you

01:37:58   never know.

01:37:58   But I, I, I'm, I'm

01:38:01   tentatively and cautiously

01:38:02   optimistic that 2026 is

01:38:04   going to bring a lot of

01:38:05   really interesting and

01:38:07   really exciting and really

01:38:08   positive changes.

01:38:09   Yeah.

01:38:10   One of the other reasons

01:38:11   I'm optimistic is I

01:38:13   look at sort of like,

01:38:14   to use a car analogy, the

01:38:15   car they've made, like the

01:38:17   car they have there, the

01:38:18   pieces, the pieces of the

01:38:19   puzzle or whatever, like

01:38:20   the ingredients, I'm

01:38:21   pick, pick your

01:38:21   metaphor, the stuff that

01:38:23   Apple has right now, you

01:38:25   look at it from an

01:38:26   outside perspective as a

01:38:27   tech enthusiast who loves

01:38:28   Apple.

01:38:28   And you're like, you've

01:38:29   got all the pieces here.

01:38:30   You can do great things.

01:38:32   The only thing stopping

01:38:33   you is yourself from

01:38:34   making dumb, like it's

01:38:35   not like in the age of

01:38:36   like, Oh, I don't know

01:38:36   what, they don't have a

01:38:37   good operating system

01:38:38   story.

01:38:39   They don't have a modern

01:38:39   operating system and they

01:38:40   don't know what to do

01:38:41   with their CPUs.

01:38:42   and the power PC can't get

01:38:43   to the clock speeds that

01:38:45   they promised.

01:38:46   And, you know, like all

01:38:48   the pieces are there, like

01:38:49   you're so close.

01:38:50   Like, that's why, that's

01:38:51   why to Marco's point, all

01:38:52   their products are so good

01:38:53   now.

01:38:53   It's just that they just

01:38:54   need to make a couple of

01:38:56   decisions differently.

01:38:57   It's not as if there's some

01:38:58   fundamental problem where

01:38:59   it's like, again, like the

01:39:00   operating system where it's

01:39:01   like, what is this company

01:39:03   going to do?

01:39:03   They're still basically a

01:39:04   computer company and

01:39:05   everyone else is moving on

01:39:06   to have modern operating

01:39:07   systems and they cannot get

01:39:08   their act together.

01:39:09   that was a really

01:39:09   concerning time.

01:39:10   Whereas now we see like

01:39:12   this amazing vehicle that

01:39:13   has been created, the Apple

01:39:15   of today, this giant

01:39:16   company.

01:39:16   It's like, you've, you've

01:39:18   got it.

01:39:18   Just, just, you know,

01:39:19   whatever.

01:39:20   Turn us, take the wheel.

01:39:21   All right.

01:39:23   Thanks to our sponsors this

01:39:24   week, Factor, Lisa, and

01:39:26   Aura Frames.

01:39:27   And thanks for our members

01:39:28   who support us directly.

01:39:29   You can join us at

01:39:29   atp.fm slash join.

01:39:31   One of the many perks of

01:39:33   ATP membership is overtime,

01:39:35   our weekly bonus topic.

01:39:36   Every single episode has

01:39:38   bonus content, usually

01:39:39   another extra like 15 to

01:39:41   20 minutes or so.

01:39:42   And it's one topic extra

01:39:44   and that's called overtime.

01:39:45   This week on overtime,

01:39:46   we'll be talking about how

01:39:48   the Apple Watch and Mac

01:39:49   Mini are no longer

01:39:50   advertised as being

01:39:51   carbon neutral.

01:39:52   Will Apple really be

01:39:53   carbon neutral by 2030

01:39:55   as they had planned?

01:39:56   We'll be talking about

01:39:57   that in overtime.

01:39:58   Join to listen at

01:39:59   atp.fm slash join.

01:40:00   Thanks everybody.

01:40:01   We'll talk to you next

01:40:02   week.

01:40:06   Now the show is over.

01:40:08   They didn't even mean to

01:40:09   begin.

01:40:10   Cause it was accidental.

01:40:12   Oh, it was accidental.

01:40:15   John didn't do any research.

01:40:18   Marco and Casey wouldn't let him.

01:40:21   Cause it was accidental.

01:40:22   Oh, it was accidental.

01:40:25   And you can find the show notes

01:40:29   at atp.fm.

01:40:31   And if you're into mastodon,

01:40:34   you can follow them

01:40:36   at C-A-S-E-Y-L-I-S-S.

01:40:41   So that's Casey Liss.

01:40:42   M-A-R-C-O-A-R-M-N-T.

01:40:46   Marco Arment.

01:40:47   S-I-R-A-C-U-S-A-C-R-A-C-U-S-A-C-U-S-A.

01:40:53   It's accidental.

01:40:54   Accidental.

01:40:56   They didn't mean to.

01:40:58   Accidental.

01:40:59   Accidental.

01:41:00   Tech podcast.

01:41:02   So long.

01:41:04   So I have a software problem

01:41:10   that like, it's kind of like

01:41:12   Margo's problem with tethering.

01:41:13   It's like, what are you going

01:41:14   to do about it?

01:41:15   It's not the type of thing.

01:41:16   I mean, I guess someone can write

01:41:19   in and tell me what I can do

01:41:20   about it, but it's this.

01:41:21   Messages, which I use to

01:41:23   communicate with my family,

01:41:25   has done a thing that I've

01:41:26   heard other people talk about

01:41:27   and I got to ignore them

01:41:28   when it wasn't happening to me,

01:41:29   but now it's happened to me.

01:41:30   I have, for example,

01:41:31   I have a message,

01:41:32   a group message thread,

01:41:34   whatever, a message group.

01:41:36   It's me, my wife, and my daughter

01:41:38   where she talks to her two parents

01:41:40   about stuff that she needs

01:41:41   us to do for her while

01:41:41   she's at college mostly

01:41:42   or asks for pictures

01:41:43   of the dog or whatever.

01:41:44   That's the group.

01:41:46   Me, my wife, and my daughter.

01:41:47   The group has existed,

01:41:49   I don't know,

01:41:50   since she got an iPhone,

01:41:52   basically,

01:41:53   where the three of us

01:41:54   talk about stuff.

01:41:55   Recently,

01:41:56   Apple has added the features

01:41:57   where you can put, like,

01:41:58   a background image on it

01:42:00   and you've always been able

01:42:00   to name the group

01:42:01   and so she has fun

01:42:02   renaming it.

01:42:03   Like, anyway,

01:42:05   it's a group.

01:42:06   And then I think

01:42:09   maybe about a month ago,

01:42:10   my wife was complaining

01:42:12   that now she has

01:42:14   two message threads

01:42:16   that are

01:42:18   me, her, and my daughter.

01:42:20   And they look identical

01:42:21   and sometimes

01:42:22   when she sends a message

01:42:23   it goes into one group

01:42:24   and sometimes it goes

01:42:24   into the other one

01:42:25   and I'm like,

01:42:25   oh, that's crappy.

01:42:26   She's like,

01:42:26   how do I fix this?

01:42:27   I said, I don't know.

01:42:28   Then it happened to me.

01:42:29   Now, I have two message groups

01:42:31   with these three people

01:42:32   in them that have

01:42:33   the same name

01:42:34   and the same stuff

01:42:35   or whatever,

01:42:35   but they are separate.

01:42:36   And so every time

01:42:37   I want to send a message,

01:42:38   I got to make sure

01:42:38   I'm sending a message

01:42:39   to the group

01:42:40   that has most recently

01:42:41   had activity in it

01:42:42   and not the other one,

01:42:42   which hasn't,

01:42:43   which means that

01:42:44   if I'm ever in another app

01:42:45   and I want to share

01:42:45   the message thread,

01:42:46   since the groups

01:42:47   are named the same,

01:42:48   like I don't know

01:42:49   and I don't know

01:42:49   which one is the one

01:42:50   that's had activity.

01:42:51   Now, if you look at the groups,

01:42:52   I look at them

01:42:53   and I think, okay,

01:42:54   from a computer person perspective,

01:42:56   I kind of see

01:42:57   like this one,

01:42:58   if I look at who's in the group,

01:43:00   it shows Apple IDs

01:43:00   and the other one

01:43:01   shows phone numbers, right?

01:43:02   That's the problem.

01:43:03   Right, but here's the thing.

01:43:05   Nailed it.

01:43:05   Here's the thing.

01:43:06   In the Contacts app.

01:43:09   I know, it doesn't matter.

01:43:10   Those phone numbers

01:43:11   and Apple IDs

01:43:12   are associated

01:43:13   with the same person.

01:43:13   What is the function

01:43:15   of the Contacts database

01:43:17   if not to let you know

01:43:18   that all of these things

01:43:20   refer to this one person?

01:43:21   Therefore,

01:43:22   if there is a message thread

01:43:23   with those three people,

01:43:25   it shouldn't matter

01:43:27   if it's a phone number,

01:43:28   an Apple ID,

01:43:28   a phone number,

01:43:29   a phone number,

01:43:29   a phone number,

01:43:30   a phone number,

01:43:30   Apple ID,

01:43:30   Apple ID,

01:43:31   Apple ID.

01:43:31   And the second question is,

01:43:32   how did this ever happen?

01:43:34   Because it's not like

01:43:36   we intentionally made

01:43:36   a new group

01:43:37   with those three people in it

01:43:38   and I know we didn't

01:43:39   make a new group

01:43:39   because if we did,

01:43:40   we wouldn't have made

01:43:41   like all of the attributes

01:43:42   of the group

01:43:42   exactly match the old one,

01:43:44   but they do.

01:43:45   So it's like the group

01:43:46   splintered at some point

01:43:47   when we were all away

01:43:48   from Wi-Fi or something

01:43:49   and we can only use

01:43:50   our phone numbers

01:43:50   and now it's bifurcated.

01:43:51   Why doesn't messages merge them?

01:43:54   Why can't I force messages

01:43:56   to merge them?

01:43:56   This seems like just

01:43:58   messages not working.

01:44:00   My mental model

01:44:01   of how messages should work

01:44:02   and how the Contacts database

01:44:03   should function

01:44:04   is obviously not

01:44:05   the actual model

01:44:06   and it's maddening

01:44:07   and I'm sure there's

01:44:07   some reason they do this

01:44:09   with like phone numbers

01:44:10   and SMS and whatever,

01:44:11   but like we're all on iPhones,

01:44:13   it's all blue bubbles.

01:44:14   Like it seems to me

01:44:16   that at least

01:44:17   there should be an option

01:44:18   or a preference somewhere

01:44:18   that says,

01:44:19   look, just when you're

01:44:20   recruiting groups of people,

01:44:22   it's that person,

01:44:23   whether it's coming

01:44:24   from their Apple ID,

01:44:25   their phone number

01:44:26   or whatever the hell

01:44:27   other information

01:44:28   is in there.

01:44:28   They're back in the day,

01:44:29   their AIM address

01:44:30   or whatever.

01:44:30   It's that person.

01:44:31   That's why all those things

01:44:33   are in their contact card.

01:44:33   So I'm very frustrated by it.

01:44:34   If anyone knows

01:44:35   the solution to this,

01:44:36   this does not involve

01:44:37   deleting one

01:44:38   of the conversations,

01:44:39   which is, you know,

01:44:40   we don't want to do

01:44:41   because now there's history

01:44:42   in both of them.

01:44:42   I would just love for them

01:44:43   to be merged

01:44:44   or to appear in one place,

01:44:45   but I think that's not possible.

01:44:47   Hmm.

01:44:48   I wonder if there's,

01:44:49   if it's,

01:44:49   if it has to do with like,

01:44:50   if, okay,

01:44:52   so if you have the,

01:44:54   if you have a contact card

01:44:55   that has somebody's name

01:44:57   or has somebody's Apple ID

01:44:58   and phone number

01:44:59   on the same contact,

01:44:59   but if someone else

01:45:01   in the conversation

01:45:02   has a different combination,

01:45:04   like if they have just the name

01:45:07   and not the Apple ID.

01:45:08   Maybe, but that's not the case.

01:45:09   Could that,

01:45:10   no, but I'm saying like,

01:45:10   so maybe the system

01:45:12   is designed to be this strict

01:45:13   because if it wasn't,

01:45:16   it could introduce weird,

01:45:17   like either, you know,

01:45:18   either disclosures

01:45:20   of private data accidentally

01:45:21   or it could have like

01:45:23   this weird fractional thing

01:45:24   of like what if,

01:45:25   if the different people

01:45:26   in the conversation

01:45:27   have different spotty

01:45:29   contacts for each other,

01:45:31   maybe that could create

01:45:33   some kind of weird condition

01:45:34   that, that would break

01:45:35   in some way

01:45:36   or would leak data.

01:45:37   I mean, I feel like

01:45:38   if that's the case

01:45:39   where you have different

01:45:40   contact info

01:45:40   on different sides,

01:45:41   it just, I mean,

01:45:42   that is the case

01:45:43   when you're talking,

01:45:43   not with my family,

01:45:44   but with strangers

01:45:45   where someone is

01:45:46   on one person's phone,

01:45:47   they show up

01:45:48   with their face

01:45:48   and their contact info

01:45:49   and your phone,

01:45:49   they just show up

01:45:50   as a phone number

01:45:50   because you don't have

01:45:51   any contact info on them,

01:45:52   but it's still

01:45:52   the same conversation.

01:45:53   Your view into it

01:45:54   is different

01:45:55   because you don't have

01:45:56   that person's

01:45:56   contact information.

01:45:57   all you know

01:45:57   is their own phone number

01:45:58   whereas the two other

01:45:59   participants have

01:46:00   contact information.

01:46:01   The same way

01:46:01   we see different pictures

01:46:02   for our contacts

01:46:03   because my daughter

01:46:04   has a different picture

01:46:04   for me than my wife

01:46:06   has for me, right?

01:46:08   So they see different

01:46:09   me's in the conversation

01:46:10   but it's still me.

01:46:10   Yeah, I don't know.

01:46:11   I don't know.

01:46:12   It seems like,

01:46:12   either way,

01:46:13   it seems like

01:46:13   there should be a way

01:46:14   to merge the conversations.

01:46:15   I should be able

01:46:16   to like drag them

01:46:17   on top of each other

01:46:18   or select them both

01:46:18   and say please merge these

01:46:20   for the purposes of history

01:46:21   or whatever

01:46:22   in the case

01:46:22   where all three of us

01:46:23   have all the contact info

01:46:25   and all the,

01:46:25   you know,

01:46:25   we all have our own Apple IDs

01:46:27   and our phone numbers

01:46:27   and they're all

01:46:28   in all of our contacts.

01:46:29   I have made sure of that.

01:46:30   I would also suggest

01:46:31   a killer feature

01:46:34   that I wish

01:46:35   iMessage had

01:46:36   and maybe they can add this.

01:46:37   I often will get added

01:46:40   to group conversations

01:46:41   where there's some

01:46:43   random phone number

01:46:43   in it that I don't know.

01:46:44   It's a bad experience

01:46:47   for, you know,

01:46:47   all around

01:46:47   if there's a bunch of,

01:46:48   if there's some random

01:46:49   in a conversation

01:46:49   that you don't have

01:46:50   their contacts

01:46:50   and then you have

01:46:51   to message like,

01:46:52   oh, hey, you know,

01:46:53   who's number

01:46:53   one, two, three, four

01:46:54   at the end?

01:46:55   Like, who is this?

01:46:55   I don't have your contact.

01:46:56   Like, it's clumsy

01:46:58   and annoying

01:46:59   when you're trying

01:47:00   to form groups.

01:47:00   So what I would love

01:47:01   to see is some feature

01:47:03   that addresses that.

01:47:03   Maybe the way to do it

01:47:04   is like when you are

01:47:07   in a group conversation,

01:47:08   if you send a message

01:47:10   to the group

01:47:10   and anyone else

01:47:12   in the group

01:47:13   doesn't have your contact,

01:47:14   maybe iMessage prompts you

01:47:16   to share your contact

01:47:18   with the people

01:47:19   who don't have it.

01:47:20   I think it already

01:47:20   does that for your image,

01:47:22   but only for your image,

01:47:23   right?

01:47:23   Image and name,

01:47:25   if I'm not mistaken.

01:47:26   Oh, me?

01:47:27   Okay, so maybe

01:47:28   this is already covered.

01:47:28   In the gaming world,

01:47:29   they do it kind of

01:47:30   the reverse

01:47:30   where it's like

01:47:31   you can offer

01:47:34   to share your real name

01:47:35   with people or not

01:47:36   and people can make

01:47:37   a request for you

01:47:38   or they want to see

01:47:38   your real name

01:47:39   or they want to become

01:47:40   close friends

01:47:41   instead of just friends.

01:47:42   But like in the game world,

01:47:43   it's very much

01:47:44   like standoffish

01:47:45   where nothing happens

01:47:46   unless there's a two-way

01:47:47   handshake about an agreement

01:47:48   that you want

01:47:49   to share this information,

01:47:49   which does make it

01:47:51   a little bit annoying,

01:47:51   but it's very cautious.

01:47:53   I think Apple

01:47:53   is less cautious

01:47:54   like offering

01:47:55   to share images

01:47:57   and stuff,

01:47:58   especially since

01:47:58   people just tap

01:47:59   through that stuff.

01:48:00   Like it pops up,

01:48:00   you're like,

01:48:01   yeah, yeah, whatever.

01:48:01   They don't even know

01:48:02   what they're doing.

01:48:02   They don't know

01:48:03   they're sending their image

01:48:04   to other people

01:48:04   or whatever.

01:48:04   But again,

01:48:07   I've just like

01:48:07   whatever the policy is,

01:48:09   fine, you know,

01:48:10   you've got this policy

01:48:11   that's very protective

01:48:12   or whatever.

01:48:12   There should be a way

01:48:13   to manually,

01:48:14   you know,

01:48:15   to your point,

01:48:16   like just,

01:48:17   like you said,

01:48:18   Marco,

01:48:18   the way this manifests

01:48:19   is who is blah,

01:48:20   blah, blah, blah, blah.

01:48:21   Now you're reading

01:48:21   someone's phone number out,

01:48:22   which maybe,

01:48:23   you know,

01:48:23   I guarantee everyone

01:48:24   could look up

01:48:25   because they're in

01:48:25   the same group chat,

01:48:26   but a lot of people

01:48:26   won't know.

01:48:27   It would be much better

01:48:28   if there was a verb

01:48:29   that people could use,

01:48:30   like,

01:48:30   let's all share our info,

01:48:32   like some kind of verb

01:48:34   that everyone knew

01:48:34   how to do in messages

01:48:36   where you just press

01:48:36   one button and say,

01:48:37   yes,

01:48:37   I've agreed to share

01:48:38   all my info with everybody.

01:48:39   If there was a word

01:48:40   behind that,

01:48:40   if there was an action,

01:48:41   if there was a proper noun,

01:48:42   if there was something,

01:48:43   if there was some kind

01:48:44   of vocabulary

01:48:45   to talk about this

01:48:46   instead of individually

01:48:47   having to say,

01:48:48   who is 1, 2, 3, 4, 5?

01:48:49   Who's this number?

01:48:50   Who's that number?

01:48:50   I don't have your this.

01:48:51   You don't have this.

01:48:51   Right,

01:48:51   that's what I'm saying.

01:48:52   Like,

01:48:52   messages should basically

01:48:54   prompt the people

01:48:56   whose numbers

01:48:56   are not known to someone

01:48:58   to say,

01:48:58   hey,

01:48:59   this person in the group

01:49:00   doesn't have your contact.

01:49:01   Do you want to,

01:49:02   you know,

01:49:02   reveal yourself or something?

01:49:04   But even that is like

01:49:04   onesie,

01:49:05   twosie,

01:49:05   like you could just have

01:49:06   someone in the group

01:49:07   says,

01:49:07   we should all super share

01:49:08   and there'd be a super share

01:49:09   button and we push super share

01:49:10   and everyone in the group

01:49:11   gets everyone else's info

01:49:12   and like everyone has to

01:49:13   turn your key, sir,

01:49:14   and they all have to put

01:49:14   super share.

01:49:15   But once everybody

01:49:15   presses super share,

01:49:16   everybody gets shared

01:49:17   with everybody else,

01:49:18   right?

01:49:18   As opposed to going

01:49:20   onesie,

01:49:21   twosie to individual people

01:49:22   and sending contacts

01:49:23   and doing all that stuff.

01:49:24   Because believe me,

01:49:25   like we know how to sell,

01:49:25   send a contact card

01:49:26   to somebody.

01:49:27   I send contact cards

01:49:28   to my family all the time

01:49:28   and they just stare at it

01:49:29   in their messages.

01:49:30   They have no idea.

01:49:34   I'm not supposed to do

01:49:34   something with that.

01:49:35   I'm sending you

01:49:35   the entire contact information.

01:49:37   You just have to tap it.

01:49:38   You just have to do

01:49:39   literally anything with it

01:49:40   and it will open in contacts

01:49:41   and then maybe it'll ask you

01:49:42   if you want to merge

01:49:43   with the existing app

01:49:43   but they just look at it

01:49:44   and be like,

01:49:45   is that,

01:49:45   did that do something?

01:49:46   Like, no,

01:49:47   you gotta,

01:49:47   at least on the Mac

01:49:48   you have to do stuff with it.

01:49:49   Maybe iOS it automatically adds it.

01:49:50   But anyway.

01:49:50   No, I don't ever automatically adds it.

01:49:52   This seems like it should be better

01:49:54   and, you know,

01:49:55   Apple has made some progress

01:49:57   here with the photo sharing

01:49:58   stuff or whatever,

01:49:59   although that mostly

01:50:00   all I've heard from my family

01:50:01   with the photo sharing

01:50:01   is their annoyance

01:50:02   because they all want their,

01:50:03   like my daughter has a,

01:50:04   I don't think it's AI generated

01:50:06   but I forget,

01:50:07   some picture of me,

01:50:08   it's like,

01:50:08   I think it's a picture of me

01:50:10   from middle school

01:50:11   but then someone has added

01:50:12   like a handlebar mustache

01:50:13   and a beard

01:50:14   or a go-toe or something.

01:50:14   We need to see this picture.

01:50:15   We need to see this immediately.

01:50:17   I think you've seen it before.

01:50:18   I think I've showed it to you.

01:50:18   But anyway,

01:50:19   she insists on keeping that

01:50:20   as her contact picture for me

01:50:22   but of course,

01:50:22   Apple being helpful

01:50:23   is constantly offering

01:50:24   my picture to her

01:50:26   and she's like,

01:50:27   no, no,

01:50:27   stop offering it.

01:50:28   I'm like,

01:50:28   I'm not offering it to you.

01:50:29   Like iOS or whatever,

01:50:31   like I'm not pressing a button

01:50:32   to make that happen.

01:50:33   It's just unavoidable

01:50:34   and same thing on my side.

01:50:35   I have,

01:50:35   I have my own pictures

01:50:36   of a lot of my contacts

01:50:38   and then people are constantly sending

01:50:40   like,

01:50:40   I think like Gruber's contact

01:50:42   that he's always offering

01:50:43   is like the Daring Fireball logo

01:50:44   but I've got an actual picture of him

01:50:46   or no,

01:50:46   he's like a cartoon face

01:50:47   or whatever.

01:50:48   Like no,

01:50:48   no,

01:50:48   I don't want the cartoon.

01:50:49   I don't want your corporate logo.

01:50:50   I want this picture I took of you

01:50:52   and so I have to constantly

01:50:53   have to fend off that thing

01:50:54   and if I accidentally tap it

01:50:56   or click the wrong thing one day,

01:50:57   I gotta,

01:50:57   that's why I saved a little folder

01:50:59   of like,

01:50:59   here are the contact pictures

01:51:01   I want for these people

01:51:02   and even if somehow

01:51:03   your finger slips

01:51:04   and it gets overwritten

01:51:05   by the thing that they want,

01:51:06   tough luck,

01:51:07   I want this person

01:51:08   to look like that

01:51:08   and that is a little bit

01:51:09   of a battle.

01:51:10   So there's,

01:51:11   you know,

01:51:12   the system could be improved

01:51:13   in many respects.

01:51:14   I feel like setting custom contact pictures

01:51:16   for people you know

01:51:17   is one of life's great pleasures

01:51:18   and they should not be interfering

01:51:20   more than necessary with that.

01:51:22   And it is funny too,

01:51:23   like whenever,

01:51:24   whenever I get like the,

01:51:25   you know,

01:51:25   this update,

01:51:25   update this person's photo

01:51:26   from them,

01:51:27   question mark,

01:51:27   people who work for Apple

01:51:30   are always Memojis.

01:51:31   Yes!

01:51:32   And no one else ever is.

01:51:34   I've noticed this.

01:51:35   They're like,

01:51:36   I've never had anyone

01:51:37   who didn't work at Apple

01:51:38   have a Memoji

01:51:39   as their avatar.

01:51:41   I have had that.

01:51:41   I have had regular people

01:51:43   use Memojis,

01:51:44   but I swear to you,

01:51:46   I don't know if it was an edict

01:51:47   or what,

01:51:48   but I have noticed this as well.

01:51:49   I don't know a whole bunch of people

01:51:51   that work at Apple,

01:51:52   but golly,

01:51:53   I don't think it's 100% for me,

01:51:56   but it's darn near 100%.

01:51:57   Maybe it was like fun

01:51:58   to like use it

01:51:59   like when it was first being developed

01:52:00   and you were like inside Apple,

01:52:01   but when it like essentially

01:52:02   went wide inside Apple

01:52:03   or especially if you were in

01:52:04   the people who got to see it

01:52:05   ahead of time,

01:52:06   but like as I've complained

01:52:07   about Memojis before,

01:52:08   they are the opposite

01:52:10   of a like a likeness

01:52:12   because every Memojis face

01:52:15   is head is shaped the same

01:52:17   and that's not true of people.

01:52:18   That's why Memojis

01:52:19   never look like the person

01:52:20   because like a caricature

01:52:22   that you get at a carnival

01:52:23   or any kind of cartoon thing

01:52:24   will emphasize the thing

01:52:25   that make you look like you

01:52:26   and Memojis never do that.

01:52:28   Mii's unlike the Nintendo Wii

01:52:31   would let you make a long skinny head.

01:52:33   If you got a long skinny head,

01:52:34   make a short one,

01:52:35   make a big nose,

01:52:35   make a small nose,

01:52:36   like,

01:52:36   but Memojis,

01:52:37   everybody is a spherical generic thing

01:52:40   and they look,

01:52:40   I mean,

01:52:41   other than the fact that you can say,

01:52:42   oh,

01:52:42   I guess that person has brown hair

01:52:44   and so does your Memoji

01:52:44   and I guess their glasses

01:52:45   look like yours.

01:52:46   They never look like the people,

01:52:48   which is fine

01:52:49   if you don't want it to be a likeness,

01:52:50   you just want it to be like

01:52:51   a generic avatar,

01:52:53   but like,

01:52:53   you know,

01:52:54   why not just,

01:52:55   I don't know.

01:52:56   I just,

01:52:56   I'm not a fan of Memoji.

01:52:58   I don't think they serve a purpose

01:52:59   because if I see them,

01:53:00   to your point about talking

01:53:01   with Apple people,

01:53:01   if I see an emoji

01:53:02   and like as an icon,

01:53:03   I have no idea

01:53:05   who that person is.

01:53:05   Like,

01:53:06   even if they use the same emoji

01:53:07   all the time,

01:53:07   they just all look the same,

01:53:08   they all look generic

01:53:09   and I can't recognize people

01:53:11   based on an emoji.

01:53:12   It's one,

01:53:13   it's one of the indicators

01:53:14   if somebody does work at Apple,

01:53:15   like,

01:53:15   in the same way,

01:53:16   like,

01:53:16   when you go to somebody's

01:53:16   like Mastodon profile,

01:53:17   there'll be like a couple

01:53:18   of indicators sometimes,

01:53:19   like,

01:53:19   you know,

01:53:20   like,

01:53:20   like people who,

01:53:21   who live in,

01:53:23   as their location in Mastodon,

01:53:24   they put like some suburb

01:53:26   near Cupertino or something

01:53:27   and they don't say their company

01:53:29   or they'll say like fruit company

01:53:30   or say,

01:53:31   you know,

01:53:31   there'll be like all these

01:53:32   kind of coded things

01:53:33   that indicate,

01:53:34   yeah,

01:53:34   you work for Apple,

01:53:35   you just don't want

01:53:35   to get in trouble,

01:53:35   you know,

01:53:36   but,

01:53:36   and the Memoji

01:53:37   is definitely a tell.

01:53:38   Now,

01:53:38   also,

01:53:39   while we are working

01:53:40   on the contacts database

01:53:41   in our,

01:53:42   in our fantasy here,

01:53:42   archived contacts,

01:53:45   please make a concept

01:53:48   of archived contacts

01:53:50   where you can put people

01:53:51   who you don't want

01:53:53   to contact

01:53:54   without some kind

01:53:55   of warning

01:53:55   or you don't want

01:53:56   to show up in searches

01:53:57   or like,

01:53:58   so,

01:53:58   you know,

01:53:59   things like estranged

01:54:00   family members,

01:54:01   ex-partners,

01:54:03   people who have died,

01:54:04   you don't want

01:54:06   to like delete

01:54:06   their contact

01:54:07   because you might

01:54:09   someday want it again

01:54:10   or in the case

01:54:11   of somebody

01:54:11   who has died,

01:54:12   like you don't want

01:54:13   any,

01:54:13   all the past messages

01:54:14   with that person

01:54:15   to just be like

01:54:16   unassociated with

01:54:17   a name anymore,

01:54:18   like,

01:54:18   you know,

01:54:18   so,

01:54:19   but have a concept

01:54:20   of an archived contact

01:54:22   because think about

01:54:22   what this can do.

01:54:23   First of all,

01:54:24   people who have like,

01:54:26   you know,

01:54:26   a name conflict

01:54:27   where like your,

01:54:28   your spouse

01:54:29   is named Bob

01:54:31   and you have,

01:54:31   you know,

01:54:32   a Bob in your contacts

01:54:33   that you talk to

01:54:34   once every five years

01:54:35   and Siri will often

01:54:36   offer you that one

01:54:37   instead of your spouse,

01:54:38   even though you,

01:54:39   like,

01:54:39   so many of these,

01:54:40   of these things

01:54:41   could be resolved,

01:54:41   like,

01:54:41   you know,

01:54:42   let me just,

01:54:42   let me archive

01:54:43   a whole bunch of contacts

01:54:44   that I probably,

01:54:45   that I don't need

01:54:47   in frequent

01:54:48   day-to-day

01:54:48   or present-day use,

01:54:50   but I don't want

01:54:51   to delete

01:54:51   because I might

01:54:52   someday need them

01:54:53   or I don't want

01:54:54   to lose association.

01:54:55   I actually want this,

01:54:56   I've always wanted this

01:54:57   within a single contact.

01:54:58   I battle,

01:54:59   I've been battling

01:54:59   with this

01:55:00   for the entire time

01:55:01   I've had contacts

01:55:01   even back in like

01:55:02   the Clara's email

01:55:03   and Entourage days.

01:55:04   Within a contact,

01:55:05   often my contact,

01:55:07   but often other people's.

01:55:08   I have a massive history

01:55:10   of email addresses.

01:55:11   Most of them

01:55:12   don't exist

01:55:13   or work for me anymore,

01:55:14   but why would I want

01:55:15   to keep them in my contact?

01:55:16   Because like you said,

01:55:17   when there's any kind

01:55:19   of thing in the world,

01:55:20   like an email

01:55:21   or a message thread

01:55:22   or whatever,

01:55:23   I want to know

01:55:24   that it was from me

01:55:25   back when I worked

01:55:26   at company XYZ

01:55:27   because it's associated

01:55:28   with that email address,

01:55:29   which I don't want

01:55:29   to be in my contact

01:55:30   or ever in any autocomplete

01:55:32   or whatever,

01:55:32   but when someone sees

01:55:33   me at somecompany.com,

01:55:35   that company long since

01:55:36   has gone under

01:55:37   and that domain name

01:55:38   is gone,

01:55:38   but there's some email

01:55:39   and some email archive

01:55:40   that I'm browsing

01:55:40   or some message thread

01:55:41   and something

01:55:42   that I'm looking at,

01:55:42   I still want it to know

01:55:44   that was me,

01:55:45   but I do not want

01:55:46   that email address

01:55:47   to be anywhere

01:55:48   and I wish

01:55:49   within a contact

01:55:50   I could say,

01:55:51   Yeah,

01:55:51   I used to have

01:55:52   these email addresses.

01:55:53   Same thing with addresses

01:55:54   in some respects.

01:55:55   I used to live

01:55:55   at these addresses

01:55:56   but I don't anymore,

01:55:57   but anyway.

01:55:57   Yeah,

01:55:58   please,

01:55:58   at least an archive contact,

01:56:00   like people who,

01:56:01   like,

01:56:01   you don't want to show up

01:56:03   in Siri,

01:56:04   you don't want to,

01:56:05   like,

01:56:05   because so often

01:56:06   you do something

01:56:08   in the OS,

01:56:09   like you do a spotlight search

01:56:10   and so often

01:56:11   you're like,

01:56:11   one tap

01:56:13   would call this person

01:56:14   right now.

01:56:14   And it's the last thing,

01:56:16   it's like a minefield

01:56:17   and sometimes you accidentally

01:56:18   do,

01:56:18   you're like,

01:56:19   oh my God,

01:56:19   I just called this person

01:56:20   I haven't worked with

01:56:20   in eight years.

01:56:21   Yeah,

01:56:21   like the auto-complete

01:56:22   when sending an email,

01:56:23   you don't notice

01:56:24   a tab completes

01:56:24   to the wrong thing

01:56:25   and you send the email

01:56:26   to exactly the wrong person

01:56:27   or like you said,

01:56:28   my grandfather,

01:56:29   my deceased grandfather

01:56:30   and my nephew

01:56:31   have exactly the same

01:56:33   first and last name.

01:56:34   That is difficult.

01:56:35   It's difficult in,

01:56:36   for example,

01:56:36   in photos.

01:56:37   That's a really difficult one

01:56:38   because like,

01:56:39   in photos,

01:56:40   I do want to identify

01:56:41   old pictures of my grandfather

01:56:42   and new pictures

01:56:43   of my nephew

01:56:43   and they have the same name

01:56:45   and yeah,

01:56:45   you can get cute

01:56:46   with like giving them nicknames

01:56:47   and stuff like that

01:56:48   or whatever,

01:56:48   but like if one

01:56:50   of those contacts

01:56:51   was archived,

01:56:52   when they come

01:56:53   in the pop-up,

01:56:53   the archived one

01:56:54   could be like grayed out

01:56:55   or a little skull

01:56:56   and crossbones

01:56:57   next to it.

01:56:57   I don't know.

01:56:57   Wow.

01:56:58   Whatever you want to do

01:57:00   but it's like,

01:57:00   seriously,

01:57:01   like my long-dead grandfather

01:57:03   and my just-entering

01:57:05   high school nephew,

01:57:06   there shouldn't be

01:57:07   as much confusion

01:57:08   in life as there is

01:57:09   just because they have

01:57:09   the same name.

01:57:10   Yeah,

01:57:11   or just,

01:57:11   you know,

01:57:11   like an ex-girlfriend

01:57:12   or something

01:57:13   or like you don't

01:57:14   want to like accidentally

01:57:16   call certain people

01:57:18   or text certain people

01:57:18   and like,

01:57:19   yes,

01:57:19   you mentioned autocomplete

01:57:20   with email.

01:57:21   What about autocomplete

01:57:21   in message threads?

01:57:22   That's another one

01:57:23   where it's like,

01:57:23   you know,

01:57:24   as you're just typing

01:57:25   in names,

01:57:25   oh,

01:57:25   send this to,

01:57:26   you know,

01:57:26   Casey and John.

01:57:27   Well,

01:57:27   what if there were

01:57:28   some other,

01:57:28   you know,

01:57:28   Casey in my past

01:57:29   I really didn't want

01:57:30   to talk to,

01:57:31   you know,

01:57:31   because he was really

01:57:32   bad at transport tycoon

01:57:33   back in the day

01:57:34   or something.

01:57:34   I'm right here,

01:57:36   Marco.

01:57:36   I'm right here.

01:57:37   What if there were

01:57:38   other people named John?

01:57:39   Can you imagine that?

01:57:40   I'm sure you never

01:57:41   have this problem.

01:57:42   No,

01:57:42   I completely agree

01:57:43   with both of you.

01:57:44   I have had occurrences

01:57:46   and occasions

01:57:47   where I've wanted

01:57:48   exactly what each

01:57:49   of you describes.

01:57:50   So,

01:57:50   yes,

01:57:51   you have my vote.

01:57:51   This might be the thing

01:57:53   one of the three of us,

01:57:54   you know,

01:57:54   people always ask us,

01:57:55   you know,

01:57:55   if you could be

01:57:56   Craig Federighi for a day,

01:57:57   what would you go

01:57:58   and force everyone to do

01:58:00   and then quit right after?

01:58:01   This might be it for me.

01:58:02   Archive Contacts

01:58:03   is a pretty,

01:58:03   also,

01:58:04   look,

01:58:04   Apple,

01:58:05   hey,

01:58:05   take this as

01:58:06   a little suggestion.

01:58:08   If Gurman's right

01:58:09   that you're looking

01:58:10   for like a Snow Leopard

01:58:11   kind of bug fixing

01:58:12   kind of release

01:58:12   and I know all the problems

01:58:14   with that reference

01:58:15   that Snow Leopard

01:58:15   actually did have

01:58:16   new features,

01:58:16   but whatever.

01:58:16   Anyway,

01:58:17   if you're looking

01:58:18   for a kind of

01:58:19   a quality assurance,

01:58:21   low excitement

01:58:22   kind of release

01:58:23   and you need some features

01:58:24   to jazz people up about it,

01:58:25   Archive Contacts

01:58:27   is such a good feature

01:58:28   that it's not

01:58:29   a ton of work.

01:58:30   I know there's a lot

01:58:31   of places where contacts

01:58:32   show up and you'd have

01:58:33   to account for this,

01:58:33   but so it's not no work.

01:58:35   It's not,

01:58:35   it isn't like an afternoon.

01:58:36   I was going to say,

01:58:37   it is kind of actually

01:58:39   a fairly heavyweight feature

01:58:40   because it gets its tendrils

01:58:41   into everything,

01:58:41   but they just added

01:58:43   password history to password

01:58:44   so we know they can do it.

01:58:45   Yeah,

01:58:45   like it's not a small lift,

01:58:48   but it's not a big lift.

01:58:49   It's not like a major

01:58:50   tentpole thing,

01:58:51   but it's one of those

01:58:52   little like quality

01:58:54   of life features

01:58:55   that would breeze by

01:58:56   in the WWC keynote

01:58:57   and you get a huge applause

01:58:58   because that solves

01:58:59   problems people actually have.

01:59:00   It's like,

01:59:01   no,

01:59:01   I don't want to call,

01:59:02   you know,

01:59:03   the weird,

01:59:03   you know,

01:59:04   uncle I haven't spoken

01:59:05   to in 10 years

01:59:06   or my ex

01:59:08   who if I call him

01:59:08   that could bring up

01:59:09   some weird feelings

01:59:10   or this person

01:59:11   who died 10 years ago.

01:59:12   Like,

01:59:12   no,

01:59:13   I don't want to call

01:59:13   these people

01:59:14   with one tap accidentally

01:59:15   or I don't want to

01:59:15   accidentally add them

01:59:16   to a message thread,

01:59:16   but I don't want to,

01:59:18   you know,

01:59:19   delete the contact either.

01:59:20   Like,

01:59:20   so it's such,

01:59:21   it's such a big

01:59:23   high value win

01:59:24   if you can get it.

01:59:25   I feel like fixing

01:59:27   the messaging merging thing

01:59:28   is much more targeted

01:59:29   and easier to do.

01:59:29   So if someone's wanted

01:59:30   to join Apple

01:59:30   and fix one bug,

01:59:31   do the message merging thing.

01:59:32   You can get in and out faster.

01:59:33   I bet mine's easier.

01:59:35   No,

01:59:35   because you just got to do the,

01:59:36   the only,

01:59:37   you only have to work

01:59:38   on the messages app code base

01:59:39   to implement my thing.

01:59:40   Your thing,

01:59:41   you got to work on a million apps.

01:59:42   No,

01:59:43   honestly,

01:59:43   I don't think you do.

01:59:44   You don't,

01:59:44   but like all the pop,

01:59:45   all the pop-up contact

01:59:46   autocomplete things

01:59:47   now have to understand

01:59:48   the concept of an archive contact

01:59:50   and have to display it differently.

01:59:51   No,

01:59:51   I think by default,

01:59:53   anything that's archived

01:59:54   doesn't show up

01:59:55   through that API.

01:59:56   but you can't have that

01:59:57   because photos needs

01:59:58   to show dead people,

01:59:59   right?

01:59:59   You need to identify

02:00:00   dead people in photos.

02:00:01   So photos needs to,

02:00:02   so the very least,

02:00:03   you got to,

02:00:03   you got to do the integration

02:00:04   with photos.

02:00:05   It's,

02:00:06   it's a long,

02:00:06   it's,

02:00:06   yours is a bigger left.

02:00:07   It's definitely bigger.

02:00:08   No,

02:00:08   I don't think so.

02:00:09   You're talking about

02:00:09   merging iMessage threads?

02:00:11   No way.

02:00:11   That's crazy.

02:00:12   Well,

02:00:13   how about just not letting

02:00:14   them bifurcate ever?

02:00:15   You're just going forward.

02:00:16   That's all,

02:00:16   I'll take that.

02:00:17   You don't have to fix the,

02:00:18   you don't have to fix

02:00:18   the damage done in the past.

02:00:19   Just going forward

02:00:20   when people are talking

02:00:26   this is just,

02:00:28   it's so frustrating.

02:00:29   Like,

02:00:29   what is the point

02:00:30   of having a contact

02:00:31   with lots of different information

02:00:32   if it doesn't treat

02:00:34   all that information

02:00:35   as corresponding

02:00:35   to that contact?

02:00:36   It's like,

02:00:36   it's only a one-way relationship.

02:00:38   It's like one to many

02:00:39   and then many to many

02:00:40   in the other direction.

02:00:41   I mean,

02:00:42   you're not wrong,

02:00:43   but as soon as you said,

02:00:44   oh,

02:00:44   my,

02:00:45   you know,

02:00:45   group chats have split,

02:00:46   that is almost certainly,

02:00:48   I mean,

02:00:48   you nailed the problem

02:00:49   that some of the chats

02:00:51   are with emails,

02:00:51   some are with phone numbers,

02:00:52   some are a mixture of both.

02:00:54   And I agree with you.

02:00:55   It's infuriating

02:00:56   that we have the technology

02:00:57   to fix this problem.

02:00:58   I don't know why

02:00:58   it's not already fixed.

02:00:59   And the other thing

02:01:00   is the interface of like,

02:01:01   there is so little visibility

02:01:03   and awareness of people

02:01:05   who initiate conversations.

02:01:06   Are you initiating it

02:01:08   with a phone number

02:01:09   or an Apple ID?

02:01:10   Almost nowhere

02:01:12   do they make that

02:01:13   super duper clear.

02:01:14   People don't even know

02:01:15   that they can set it,

02:01:16   you know,

02:01:16   you can set the default.

02:01:17   By default,

02:01:18   start conversations with this,

02:01:19   but the default can be different

02:01:20   on different platforms

02:01:21   because they just see a name

02:01:22   in an autocomplete.

02:01:23   It's the thing that infuriates me

02:01:24   about,

02:01:24   FaceTime on Apple TV,

02:01:26   which I used to talk

02:01:27   to my family

02:01:28   like on the actual Apple TV

02:01:29   and I use like continuity camera

02:01:31   with my phone.

02:01:31   FaceTime on Apple TV.

02:01:32   It's like start a conversation with

02:01:34   and then you'll tap on a contact

02:01:37   and it'll be like my dad's name

02:01:39   and it'll say underneath it,

02:01:40   home,

02:01:41   home,

02:01:42   home,

02:01:42   home,

02:01:43   mobile,

02:01:43   mobile,

02:01:43   home,

02:01:44   home.

02:01:44   Which one of those is a phone number?

02:01:46   Which one of those is an Apple ID?

02:01:48   Who knows?

02:01:49   Just they don't tell you

02:01:50   because there's no room

02:01:51   on my 65 inch screen

02:01:53   to indicate which one

02:01:54   is a phone number,

02:01:54   which one is an Apple ID

02:01:55   and the consequences

02:01:56   of getting it wrong

02:01:57   is they get rung on their iPad

02:01:58   when they were trying

02:01:59   to use their phone

02:01:59   or they're not near their iPad

02:02:00   or they're not on Wi-Fi

02:02:01   or the like,

02:02:02   it's,

02:02:03   it's,

02:02:04   but they got out of the way

02:02:05   of your content,

02:02:05   John.

02:02:06   Yeah,

02:02:06   just there's no room

02:02:08   for any word

02:02:08   except for home and mobile.

02:02:09   Good luck.

02:02:10   Beep, beep, beep.