The Accidental Tech Podcast

211: Hardware Mind Virus


00:00:00   zeon gold that's really the name of this [TS]

00:00:01   thing it's pretty I'm pro gold yeah [TS]

00:00:04   extreme special edition I mean if [TS]

00:00:07   they're relieved since Kyle AKP I don't [TS]

00:00:08   care what they call it but that's really [TS]

00:00:10   a stupid name 18 cars Zeon gold are they [TS]

00:00:15   gonna make a gold mac pro that would be [TS]

00:00:17   amazing there could even be an addition [TS]

00:00:20   that's solid gold John if the next Mac [TS]

00:00:25   Pro is only available in rose gold at [TS]

00:00:27   like actual rose gold not like pink [TS]

00:00:30   aluminum the actual rose gold that would [TS]

00:00:32   probably raise the price by $15,000 [TS]

00:00:34   would you buy that mac pro nope can't [TS]

00:00:37   swing it what if I had a gaming video [TS]

00:00:39   card in it yeah still no that's cold [TS]

00:00:43   Marco no $15,000 computers sorry but [TS]

00:00:46   well I mean at the rate that you replace [TS]

00:00:48   them that actually isn't that ridiculous [TS]

00:00:50   like how many cars have you had during [TS]

00:00:53   the time you've had this mac pro well I [TS]

00:00:56   got a lot more value out of the cars [TS]

00:00:57   right so uh we should start with follow [TS]

00:01:01   up as we always do Tyler la cloak lock [TS]

00:01:05   has some a PFS boot experiments that he [TS]

00:01:08   has performed would you like to tell us [TS]

00:01:10   about that mr. filesystems he was the [TS]

00:01:12   person who last week tweeted about [TS]

00:01:17   booting a mac off of a PFS and we talked [TS]

00:01:20   about it and follow up and one of the [TS]

00:01:23   points that I made during that segment [TS]

00:01:25   was that he had posted a screenshot of [TS]

00:01:27   the gate info window in the finder of [TS]

00:01:29   the volume that he booted from and it's [TS]

00:01:30   at a PFS case insensitive and what I [TS]

00:01:33   thought that meant was that the a BFS on [TS]

00:01:37   his volume that he booted off was case [TS]

00:01:39   insensitive and therefore all the weird [TS]

00:01:41   problems that we discussed about trying [TS]

00:01:43   to run Mac OS and its application like a [TS]

00:01:45   sense of how systems wouldn't apply I [TS]

00:01:47   should have looked a little bit farther [TS]

00:01:48   down his tweet timeline because [TS]

00:01:50   apparently he subsequently tweeted that [TS]

00:01:52   finder and other utilities are confused [TS]

00:01:55   about whether the volume is case [TS]

00:01:56   insensitive or not rest assured it is [TS]

00:01:58   case sensitive so it's kind of weird [TS]

00:02:01   that the get info window says case [TS]

00:02:03   insensitive but he tell me no no there's [TS]

00:02:06   a pas all you ms case sensitive so again [TS]

00:02:08   he's doing weird stuff on and unreleased [TS]

00:02:12   you know betta everything so still [TS]

00:02:14   doesn't tell us what the final [TS]

00:02:15   incarnation of this is going to be [TS]

00:02:17   whether it's at a point release of [TS]

00:02:18   Sierra or whether to the next major [TS]

00:02:19   version of Mac OS but that's super weird [TS]

00:02:22   that the finer thinks is case [TS]

00:02:23   insensitive but knows that it's a PFS [TS]

00:02:25   but that the actual volume is case [TS]

00:02:29   sensitive so oh well whew riveting it is [TS]

00:02:33   is that this is this will be an [TS]

00:02:35   important even though it seems esoteric [TS]

00:02:37   as the follow-up we had a couple well [TS]

00:02:39   last week or whatever but your programs [TS]

00:02:41   won't work if its case sensitive like or [TS]

00:02:43   they won't work for some period of time [TS]

00:02:44   total developers update them it will [TS]

00:02:46   make you sad so better hope they sort [TS]

00:02:49   this out fair enough then we have a [TS]

00:02:52   little bit of talk about the various [TS]

00:02:54   cesspools in Silicon Valley is that [TS]

00:02:56   redundant anyway um Tesla apparently is [TS]

00:02:59   having some problems with harassment [TS]

00:03:01   surprise surprise there's an article in [TS]

00:03:04   The Guardian which i haven't had the [TS]

00:03:05   chance to read what i intend to read [TS]

00:03:06   tomorrow female engineers sues Tesla [TS]

00:03:09   describing a culture of quote pervasive [TS]

00:03:11   harassment quote you don't say [TS]

00:03:13   technology and car company that's [TS]

00:03:15   surprising yeah I put that in there just [TS]

00:03:18   because the not so much about the [TS]

00:03:20   specific story which this is actually [TS]

00:03:22   interesting in that it's a current [TS]

00:03:23   employee suing the company so that's you [TS]

00:03:25   know another twist in this but just to [TS]

00:03:27   reinforce the idea that we touched on [TS]

00:03:30   last week about uber that although overs [TS]

00:03:32   is surely an extremely egregious example [TS]

00:03:35   that this problem is not isolated to a [TS]

00:03:37   single company to a single person to a [TS]

00:03:39   single bad animal I think it's not even [TS]

00:03:41   isolated to a single industry although [TS]

00:03:43   you know in the circles are traveling we [TS]

00:03:45   tend to see tech things it is everywhere [TS]

00:03:46   and when one of these stories comes up [TS]

00:03:48   what it does is it makes the other [TS]

00:03:51   stories come to the surface you know [TS]

00:03:52   because it's you know a media trend or [TS]

00:03:56   people feel more emboldened to come [TS]

00:03:57   forward or people want to report on it [TS]

00:03:59   more and they come in cycles but anyway [TS]

00:04:02   it's everywhere and if you want to see [TS]

00:04:03   another example there you go yep and [TS]

00:04:06   then we have an entry in the hidden the [TS]

00:04:09   show notes to her or not to burr and I [TS]

00:04:12   presume that this is because a handful [TS]

00:04:14   of listeners are very very astute [TS]

00:04:15   listeners called out the fact that one [TS]

00:04:18   of us very well may have been me had [TS]

00:04:20   talked about with regard to WWDC flying [TS]

00:04:24   into like San Francisco [TS]

00:04:25   rather than San Jose and you know maybe [TS]

00:04:29   we could just catch an uber to get down [TS]

00:04:30   to San Jose after flying into San [TS]

00:04:32   Francisco and and you know a few people [TS]

00:04:34   had said hey that seems kind of [TS]

00:04:36   disingenuous after you spent you know a [TS]

00:04:38   fair bit of time complaining and railing [TS]

00:04:42   against uber to then immediately say oh [TS]

00:04:44   yeah I'll totally take an uber after [TS]

00:04:45   that so it's actually me I thought [TS]

00:04:48   pretty sure was me too said that it was [TS]

00:04:49   Marco and he used it as a verb he said [TS]

00:04:51   like uber up to over down to San Jose [TS]

00:04:53   yeah and the reason why is because when [TS]

00:04:56   were we recorded last week we didn't [TS]

00:04:59   have time for the uber topic during the [TS]

00:05:01   main show so we did it in the after show [TS]

00:05:02   during the Edit I decided it was too [TS]

00:05:05   important to have as an after show topic [TS]

00:05:07   so i moved it forward in the show and [TS]

00:05:09   and kind of promoted it like in the Edit [TS]

00:05:11   to a regular main core show topics I [TS]

00:05:14   thought it was important enough then you [TS]

00:05:16   know I probably wouldn't have said that [TS]

00:05:17   after having a discussion and I just [TS]

00:05:19   kind of said without even thinking about [TS]

00:05:20   it you know like at the time as soon as [TS]

00:05:23   I said it I regretted saying it and [TS]

00:05:25   because I that is exactly the kind of [TS]

00:05:27   thing that I'm usually conscious of and [TS]

00:05:29   it's the kind of thing where like yeah I [TS]

00:05:31   kinda don't want to take uber anymore [TS]

00:05:33   after all how horrible they are so [TS]

00:05:35   anyway I I personally have since deleted [TS]

00:05:37   uber off my phone there were plenty of [TS]

00:05:40   previous reasons to do it but this is [TS]

00:05:41   the big one to do it do it like now and [TS]

00:05:44   I figure you know I don't actually use [TS]

00:05:46   it that often because in my in my home [TS]

00:05:49   city I don't need it but when I'm [TS]

00:05:52   traveling I would use it often but i [TS]

00:05:54   think i'm going to install lift now and [TS]

00:05:56   try that instead because yeah it's it's [TS]

00:05:58   not worth supporting that if we don't [TS]

00:06:00   have to yep it's kind of like some [TS]

00:06:03   people who tweeted at us about this [TS]

00:06:04   point out like the Kleenex situation [TS]

00:06:05   where because uber was first and is so [TS]

00:06:08   famous and so prominent that you know 20 [TS]

00:06:11   birotte is like even though you are [TS]

00:06:14   saying the word uber which is the name [TS]

00:06:15   of a company it's just the generic term [TS]

00:06:17   for a thing that makes a car come and [TS]

00:06:20   get you because you tap stuff on your [TS]

00:06:21   phone right yeah and so you could Boober [TS]

00:06:24   for one place yellow with lift or [TS]

00:06:26   whatever but anyway either way the [TS]

00:06:27   larger question is given all this stuff [TS]

00:06:30   are we gonna continue to use Hoover and [TS]

00:06:34   you know I think all of us in our places [TS]

00:06:37   where we actually live never have any [TS]

00:06:39   for a service like uber at all so it's [TS]

00:06:41   not really relevant only really over [TS]

00:06:43   when we're traveling and there have been [TS]

00:06:45   a lot of people deleting him off the [TS]

00:06:46   phone and or otherwise vowing to never [TS]

00:06:50   use it one of the interesting things I [TS]

00:06:52   read about the people who drive gruber [TS]

00:06:56   is that very often the drivers are [TS]

00:06:58   working for multiple ones of these [TS]

00:07:00   companies at the same time yeah so if [TS]

00:07:02   you call for a lift or you call for an [TS]

00:07:04   uber it could be the same person and [TS]

00:07:05   starting to change what app is up on [TS]

00:07:07   their phone which is interesting so it's [TS]

00:07:10   not as if the purse the car the person [TS]

00:07:13   you get is actually dependent on the [TS]

00:07:14   company and lift like every other [TS]

00:07:19   company I'm sure has its own fair share [TS]

00:07:22   of problems and you know or people [TS]

00:07:25   putting on the chat room problems [TS]

00:07:26   dealing with down to the application [TS]

00:07:28   itself you know always putting location [TS]

00:07:30   on oh no this is the opposite that [TS]

00:07:32   complaining the new burrow with has [TS]

00:07:33   location anyway I recall reading lots of [TS]

00:07:37   scary things about lift as well and that [TS]

00:07:39   very often they were presented as the [TS]

00:07:40   better alternative doober merely because [TS]

00:07:42   it were is so incredibly terrible that [TS]

00:07:45   the bar is low in some respects it's a [TS]

00:07:48   little bit like airlines that we talked [TS]

00:07:51   about before where we all know angry [TS]

00:07:54   travelers maybe we have been this Angry [TS]

00:07:57   traveler who has a bad experience with [TS]

00:07:59   an airline and vows to never fly in them [TS]

00:08:01   again and if you travel at all [TS]

00:08:05   frequently you will eventually have that [TS]

00:08:08   same experience with every airline and [TS]

00:08:10   then you will literally be unable to fly [TS]

00:08:12   because that because all airlines do [TS]

00:08:14   something that is enough to anger people [TS]

00:08:17   is that that's it I'm never flying delta [TS]

00:08:19   again and they stick to it and they [TS]

00:08:21   never fly delta again if you if you do [TS]

00:08:23   that for five years of constant [TS]

00:08:25   traveling you will be out of airlines [TS]

00:08:26   and I wonder if ride-sharing services [TS]

00:08:29   especially when subsidized by VC money [TS]

00:08:31   that are basically trying to put taxi [TS]

00:08:33   companies out of business so they can [TS]

00:08:34   you know dance on their their grave and [TS]

00:08:37   then raise their prices like I wonder if [TS]

00:08:40   there are any good ride sharing company [TS]

00:08:42   then it's not as if taxi services are [TS]

00:08:43   all that great either every every one of [TS]

00:08:45   these things seems to have some kind of [TS]

00:08:46   problem so you know I'm certainly what [TS]

00:08:50   I've heard I heard somebody say recently [TS]

00:08:52   was the [TS]

00:08:52   I'll still use uber but I'll hate myself [TS]

00:08:54   every time I do it I don't know if [TS]

00:08:56   that's the solution is a solution [TS]

00:08:57   deleting nubra what if you use lift and [TS]

00:08:59   you find out all sorts of horrible [TS]

00:09:00   things but left eventually you can you [TS]

00:09:01   not use any ride-sharing services it's [TS]

00:09:05   hard to know what to do in these type of [TS]

00:09:06   situations I think it is very similar to [TS]

00:09:08   an a-line type situation but when there [TS]

00:09:11   are alternatives obviously if you have [TS]

00:09:13   any kind of choice at all and you think [TS]

00:09:16   you really do think Hoover is the worst [TS]

00:09:17   of the worst like don't pick them pick [TS]

00:09:20   another company right and I guess you [TS]

00:09:23   just keep doing that until you're out of [TS]

00:09:25   ride-sharing company right hiring [TS]

00:09:27   company what are they called it's not [TS]

00:09:28   ride sharing what do you call a thing [TS]

00:09:30   like uber I don't know private taxis but [TS]

00:09:33   it's not a car service I don't know [TS]

00:09:34   whatever it but like like you know [TS]

00:09:36   usually this argument of like well [TS]

00:09:39   they're all probably terrible when we [TS]

00:09:41   might we just might not know how [TS]

00:09:42   terrible the other ones are because [TS]

00:09:43   they're like less in the public eye or [TS]

00:09:45   we do know but it was like the two news [TS]

00:09:47   cycles ago right especially and like I [TS]

00:09:50   talked about previously with like you [TS]

00:09:51   know how i buy things from amazon even [TS]

00:09:53   though i know that in many ways amazon [TS]

00:09:55   as a retail company is kind of horrible [TS]

00:09:57   but i've worked another retail company [TS]

00:09:59   before just enough to know that they're [TS]

00:10:02   all pretty horrible and retail is just [TS]

00:10:04   horrible business and so you know like [TS]

00:10:06   the the smaller ones like what are we [TS]

00:10:08   gonna do like oh I'm not gonna buy this [TS]

00:10:09   thing at amazon I'm gonna buy it at [TS]

00:10:11   walmart know like you know we're also [TS]

00:10:14   making it like maybe i'll go to some you [TS]

00:10:16   go to target well they're probably [TS]

00:10:17   horrible and some other way to like it [TS]

00:10:19   because retail is a horrible business [TS]

00:10:21   and all the incentives kind of force [TS]

00:10:22   everyone in it to be pretty horrible or [TS]

00:10:24   to go out of business and so i decided [TS]

00:10:26   like it's worth it to me to shop at [TS]

00:10:28   amazon because it's just so much better [TS]

00:10:30   than everything else and and their [TS]

00:10:32   offenses aren't bad enough to to offend [TS]

00:10:36   me enough to overcome you know the [TS]

00:10:38   difference between them and anybody else [TS]

00:10:40   in in morality versus the incredible [TS]

00:10:43   convenience that they offer with uber [TS]

00:10:45   though i think it's a little bit of a [TS]

00:10:46   different situation because you know [TS]

00:10:47   first of all uber in the grand scheme of [TS]

00:10:50   things is pretty young and so it's hard [TS]

00:10:53   for anybody to to look at what uber [TS]

00:10:55   gives them in their life and say i can't [TS]

00:10:57   i can't be without that because like [TS]

00:11:00   will you were with that that like what [TS]

00:11:01   five years ago like it wasn't it wasn't [TS]

00:11:03   that long ago like chances are five [TS]

00:11:05   years ago you weren't using anything [TS]

00:11:06   like that and you still lived you still [TS]

00:11:08   got around you still find a way to make [TS]

00:11:10   that work how did you do that right like [TS]

00:11:11   could you just go back to that how bad [TS]

00:11:14   would it really be you know even if [TS]

00:11:16   there is no other ride hailing companies [TS]

00:11:17   like lift right like even if you can't [TS]

00:11:19   get any other ones in area if it were [TS]

00:11:21   the only one that serves your area how [TS]

00:11:23   bad would it be not to use them and in [TS]

00:11:25   some cases it actually is really bad [TS]

00:11:27   like in some cases if your alternative [TS]

00:11:29   is like well I can get an uber in 10 [TS]

00:11:31   minutes or because of where I am like if [TS]

00:11:33   you're like you know in the in like know [TS]

00:11:35   where Brooklyn and no cab will pick you [TS]

00:11:37   up out there believe me I've been there [TS]

00:11:38   this is before I used uber and you have [TS]

00:11:41   to wait like literally you have to wait [TS]

00:11:43   an hour and a half from midnight to 130 [TS]

00:11:46   am on a pier in Brooklyn because there's [TS]

00:11:50   no cabs around you had to call a car [TS]

00:11:52   service and that's the soon as they can [TS]

00:11:53   come get you in that kind of case okay [TS]

00:11:57   if we virtually the only thing that will [TS]

00:11:59   serve you I can't really follow you for [TS]

00:12:01   using it however most of the time for [TS]

00:12:04   most people if Hoover serves you at all [TS]

00:12:07   other options probably due to whether [TS]

00:12:10   it's your regular taxi service or other [TS]

00:12:12   car hailing services or mass transit or [TS]

00:12:15   other like you know private you know car [TS]

00:12:18   service and stuff like that like chances [TS]

00:12:20   are if you use uber at all you probably [TS]

00:12:23   have other options and they might be a [TS]

00:12:25   little bit less convenient you might [TS]

00:12:26   have to wait one or two extra minutes [TS]

00:12:28   for a ride where you have to pay a [TS]

00:12:29   dollar more but you have to decide for [TS]

00:12:32   yourself if that's worth you know the [TS]

00:12:34   the the moral say things are not and for [TS]

00:12:37   me I think it's worth it yeah those up [TS]

00:12:39   was that other one I heard about called [TS]

00:12:41   fasten like fasten your seatbelts I [TS]

00:12:43   guess another one that's at the very [TS]

00:12:45   least in the the Pacific Northwest I [TS]

00:12:47   heard a bunch of people talking about so [TS]

00:12:48   it's not just uber and lyft there are [TS]

00:12:50   probably other options maybe not all [TS]

00:12:52   elimination wide so i guess check the [TS]

00:12:54   app store and ask around to see what the [TS]

00:12:57   other options are in your area you too [TS]

00:12:58   can live an uber free lifestyle [TS]

00:13:00   hopefully though and I mean it's easy [TS]

00:13:02   for the three of us to say because we're [TS]

00:13:03   white dudes but you know I've understood [TS]

00:13:05   that in some ways it can be better if [TS]

00:13:07   you're you know like a minority or if [TS]

00:13:09   you're a woman that maybe maybe it's [TS]

00:13:11   it's better for some reason to be to [TS]

00:13:13   call an uber or perhaps a lift well [TS]

00:13:15   maybe not an over there's a lot but a [TS]

00:13:16   lot of horror stories about women [TS]

00:13:17   getting picked up by overs okay maybe [TS]

00:13:19   women with support [TS]

00:13:20   Paul but you know maybe if you're a [TS]

00:13:21   person of color or something like that [TS]

00:13:22   you know maybe a taxi cab would would [TS]

00:13:26   not take your fair where an uber or [TS]

00:13:28   perhaps a lift would you know it's I [TS]

00:13:31   guess what I'm driving at is it's all [TS]

00:13:32   nuanced right ever it it's just a [TS]

00:13:35   balancing act and you do what works best [TS]

00:13:38   for you but I plan to before I go to San [TS]

00:13:41   Jose which I think I'm going to be doing [TS]

00:13:44   I plan to look into lift and understand [TS]

00:13:46   if there's any differences in procedure [TS]

00:13:48   or like you know tipping paradigms or [TS]

00:13:50   anything like that I plan to try to [TS]

00:13:53   understand what that is before I go so [TS]

00:13:56   this way I can use left rather than uber [TS]

00:13:57   and I should mention that um front of [TS]

00:14:00   the show G McDonald who in the past has [TS]

00:14:03   run or been deeply involved with a I [TS]

00:14:05   guess she is still deeply involved with [TS]

00:14:07   that camp for girls which is an [TS]

00:14:09   organization that's near and dear to all [TS]

00:14:10   of our hearts anyway she just for fun [TS]

00:14:12   decided to drive I thought and I'm [TS]

00:14:15   pretty sure I have this right for both [TS]

00:14:16   uber and lyft and then ended up not [TS]

00:14:19   doing it for uber anymore because she [TS]

00:14:20   had some really bad experiences and I [TS]

00:14:22   don't have her tweets handy where she [TS]

00:14:24   talked about this unfortunately but you [TS]

00:14:26   can look at um you can look at her [TS]

00:14:29   timeline or just ask her about it and [TS]

00:14:31   she'll tell you that that she drives for [TS]

00:14:34   lift from time to time because she's [TS]

00:14:35   just felt better about it I wish I could [TS]

00:14:38   form i remember what was better but she [TS]

00:14:40   seemed to think that the lift was a [TS]

00:14:41   better experience for drivers and [TS]

00:14:43   probably for writers to the pink [TS]

00:14:44   mustaches right I mean here's the thing [TS]

00:14:47   to like it's kind of hard to be worse [TS]

00:14:49   than over like literally everything they [TS]

00:14:52   do is horrible with the exception that [TS]

00:14:54   they are kind of everywhere now but like [TS]

00:14:56   the company is horrible the people at [TS]

00:14:59   the top leading the company are horrible [TS]

00:15:01   the app is horrible insult like the app [TS]

00:15:04   itself is its own incredible case study [TS]

00:15:07   of horrendous abusive fraudulent app [TS]

00:15:10   design like it's it does so many creepy [TS]

00:15:13   immoral things that that honestly should [TS]

00:15:16   be or might even our might might be [TS]

00:15:19   prohibited on iOS it's it's just a [TS]

00:15:22   terrible app in front of a terrible [TS]

00:15:25   service run by some really horrible [TS]

00:15:27   people in again like in most cases if [TS]

00:15:30   most the time if you're deciding between [TS]

00:15:31   big crappy companies like airlines are [TS]

00:15:34   doors I think the differences are [TS]

00:15:35   usually smaller between them but in this [TS]

00:15:38   case like my god is uber horrible like [TS]

00:15:40   it would be really impressive for any [TS]

00:15:43   other company in this business to be as [TS]

00:15:45   horrible as they are well that's what [TS]

00:15:47   the competition is for so here's one [TS]

00:15:49   article from class next thing saying [TS]

00:15:51   uber is quietly terrible for women and [TS]

00:15:53   black people study says so there's an [TS]

00:15:54   article on that so so much for being [TS]

00:15:57   better for minorities or women and then [TS]

00:16:00   another article saying a new business [TS]

00:16:02   model same racist cab drivers that just [TS]

00:16:05   talks about both uber and lyft and [TS]

00:16:06   making it harder for people with black [TS]

00:16:08   sounding names to get rides so like as [TS]

00:16:11   with so many of these things are trying [TS]

00:16:13   episode it's not it's not a problem with [TS]

00:16:15   a particular company or particular made [TS]

00:16:17   it's a problem it's a cultural societal [TS]

00:16:19   problem because all these companies are [TS]

00:16:21   made up of people who come from this [TS]

00:16:23   culture and the society grant it very [TS]

00:16:25   often they are the worst people but you [TS]

00:16:28   know like the CEO of uber who was caught [TS]

00:16:30   on video arguing as one of his drivers [TS]

00:16:31   but just just boggles my mind there [TS]

00:16:34   maybe he was drunk you don't have the [TS]

00:16:36   self-awareness to understand that I [TS]

00:16:38   don't even know if you can't if you [TS]

00:16:41   can't be if you are the CEO of a company [TS]

00:16:42   and you can't manage to be respectful [TS]

00:16:45   magnanimous 45 minutes to one of your [TS]

00:16:48   employees who's angry like it did bottle [TS]

00:16:50   her on that you could be this bad at [TS]

00:16:51   everything having to do with you anyway [TS]

00:16:54   yeah so if you you know if you want [TS]

00:16:59   peace fight for justice as they say I [TS]

00:17:01   see if you want to solve the problem you [TS]

00:17:03   really have to solve it of the brute [TS]

00:17:04   you're not going to solve it by scolding [TS]

00:17:08   spoiled tech CEOs but if you can at all [TS]

00:17:12   if you could it all avoid giving money [TS]

00:17:15   to what really seems to be the worst of [TS]

00:17:19   the very worst of a business that is [TS]

00:17:20   already in a slightly precarious [TS]

00:17:23   situation in terms of you know all the [TS]

00:17:25   articles going around about the the fact [TS]

00:17:27   that goober is not profitable and is [TS]

00:17:28   basically being funded by a venture [TS]

00:17:30   capital to put tax companies out of [TS]

00:17:32   business and if they ever succeeded in [TS]

00:17:33   that they would just raise their prices [TS]

00:17:34   and by the way they exploit their [TS]

00:17:36   workers and that's this half of what [TS]

00:17:38   these the argument with the CEO was [TS]

00:17:40   about a thing I used to get paid X [TS]

00:17:41   amount now I get paid so much less and [TS]

00:17:43   the uber seeing I was saying he's just [TS]

00:17:45   waiting to replace all these drivers [TS]

00:17:46   with self-driving cars [TS]

00:17:47   anyway and their self driving cars [TS]

00:17:48   running through red lights and then who [TS]

00:17:50   were lying about it oh it's a mess so [TS]

00:17:52   bottom line is stay in your house and [TS]

00:17:53   never go anywhere that is definitely the [TS]

00:17:57   judge Siracusa answer to this problem [TS]

00:17:59   yeah you wish that was the answer solves [TS]

00:18:01   a lot of problems doesn't it it solves [TS]

00:18:03   your problems yeah I don't think I've [TS]

00:18:05   ever actually taken an uber on my on my [TS]

00:18:08   account my wife has an account though we [TS]

00:18:09   used it when i was in san francisco and [TS]

00:18:11   i gotta tell you it was convenient i [TS]

00:18:12   mean at my experience my personal [TS]

00:18:15   experience with uber has really been [TS]

00:18:18   very good truth be told i've never had a [TS]

00:18:20   bad experience and it's always going [TS]

00:18:22   pretty well for me but like i said [TS]

00:18:24   earlier you know i i'm not comfortable [TS]

00:18:26   with with the way the company as a whole [TS]

00:18:29   and certainly the CEO seems to do [TS]

00:18:32   business and that doesn't mean that [TS]

00:18:33   they're that there's nothing but mean [TS]

00:18:35   terrible people it over but certainly [TS]

00:18:36   the people that are running the show [TS]

00:18:38   seemed to be pretty consistently mean [TS]

00:18:40   and terrible so because of that i intend [TS]

00:18:42   to like i said try out life next time [TS]

00:18:44   i'm out there yeah and that that's the [TS]

00:18:45   best of it like every time i've ever [TS]

00:18:48   been in an uber or even a taxi for that [TS]

00:18:51   matter like the people who are actually [TS]

00:18:53   driving like the leaf nodes of the org [TS]

00:18:55   chart I've had good experiences now [TS]

00:18:57   obviously that's not universal and again [TS]

00:18:58   all the article you just listed about [TS]

00:19:00   them refusing to pick up people black [TS]

00:19:01   sounding names and picking up women and [TS]

00:19:03   driving them around longer than they [TS]

00:19:04   should be driving them and hitting on [TS]

00:19:05   them and doing all sorts of terrible [TS]

00:19:06   things like obviously that happens but [TS]

00:19:08   it's kind of like when when you get mad [TS]

00:19:11   a delta and vow that you love or fly [TS]

00:19:13   with them again does I mean every [TS]

00:19:14   employee of delta is an evil person [TS]

00:19:15   certainly not and so it's a complicated [TS]

00:19:18   thing we're like you're trying to punish [TS]

00:19:20   the company and by withholding your [TS]

00:19:22   business but what about the people who [TS]

00:19:26   work for the company all they could just [TS]

00:19:27   quit to work for a better airline can [TS]

00:19:29   they what if they work in Atlanta and [TS]

00:19:30   it's Delta's hub I don't know it's the [TS]

00:19:32   whole the effectiveness and the sort of [TS]

00:19:37   ethics of boycotts have always been [TS]

00:19:43   complicated when it's not like a black [TS]

00:19:45   and white kind of you know pervasive [TS]

00:19:50   issue like you know segregation or you [TS]

00:19:53   know bus boycotts and stuff like that [TS]

00:19:54   this is slightly more nuanced but I [TS]

00:19:58   think if there's something you can do [TS]

00:20:01   that's straight forward like marketer [TS]

00:20:02   said just you know call cab use a [TS]

00:20:04   different company it's so easy to do you [TS]

00:20:05   should just do it we are sponsored this [TS]

00:20:08   week by Squarespace make your next move [TS]

00:20:11   with a unique website and domain from [TS]

00:20:14   Squarespace look at the new year we're [TS]

00:20:16   pretty far into it now you probably have [TS]

00:20:18   some projects that you want to get going [TS]

00:20:19   this year and if you if you have a [TS]

00:20:21   project to do it probably needs a [TS]

00:20:23   website but I bet the website itself [TS]

00:20:25   probably isn't the project you probably [TS]

00:20:27   have something else whether the website [TS]

00:20:29   is for a blog or a gallery or a new [TS]

00:20:33   hobby or a new storefront those things [TS]

00:20:35   all need websites the thing is if you [TS]

00:20:37   spend all your time working on your [TS]

00:20:39   website itself if you have to be [TS]

00:20:41   installing a CMS managing the [TS]

00:20:43   configuration of it custom designing the [TS]

00:20:45   whole thing for days and weeks on end [TS]

00:20:47   and or hiring someone to help you little [TS]

00:20:49   with all that stuff you don't have any [TS]

00:20:50   time to actually work on what you want [TS]

00:20:52   to work on Squarespace solve this [TS]

00:20:54   problem because Squarespace takes the [TS]

00:20:55   problem of making a beautiful website [TS]

00:20:57   and makes it incredibly easy and they [TS]

00:21:01   support it really well and they host it [TS]

00:21:03   all for you and so you don't have to [TS]

00:21:05   deal with pretty much any of like the [TS]

00:21:07   the muck of trying to run your own [TS]

00:21:10   website there's so much complexity you [TS]

00:21:12   don't have to do and doing things in [TS]

00:21:13   Squarespace is so incredibly easy and [TS]

00:21:16   fast those are at a free trial site [TS]

00:21:18   there with next time you need to make a [TS]

00:21:19   website for anything whether it's for [TS]

00:21:20   you or for somebody else go spend a half [TS]

00:21:23   hour making it at square space so they [TS]

00:21:25   give you a free trial no credit card [TS]

00:21:27   required spend a half hour see how far [TS]

00:21:29   you get see how easy it is I bet you're [TS]

00:21:32   going to be so impressed after that that [TS]

00:21:34   you're going to just finish it up in [TS]

00:21:35   probably another 15 20 minutes it's [TS]

00:21:37   really fast I'm telling you and then [TS]

00:21:38   you're done and if the sites for you you [TS]

00:21:41   could move on to do whatever it is you [TS]

00:21:43   made the site for if the sets for [TS]

00:21:44   somebody else if they have any problems [TS]

00:21:46   with it Squarespace supports it so you [TS]

00:21:47   don't have to see you're out of the loop [TS]

00:21:48   either way you win because you aren't [TS]

00:21:51   dealing with a website anymore [TS]

00:21:52   Squarespace makes it so easy to make [TS]

00:21:54   such a great looking website that you [TS]

00:21:56   don't have to worry about it yourself [TS]

00:21:57   make your next move at Squarespace go to [TS]

00:22:00   squarespace com and when you sign up and [TS]

00:22:02   to offer code ATP to get ten percent off [TS]

00:22:04   once again start your free trial site at [TS]

00:22:07   squarespace com and use code ATP to get [TS]

00:22:09   ten percent off your first purchase [TS]

00:22:10   thanks a lot to Squarespace make your [TS]

00:22:12   next move with squarespace [TS]

00:22:14   so Marco you had a big day today as we [TS]

00:22:19   record on Wednesday as per usual [TS]

00:22:21   overcast ads are available for purchase [TS]

00:22:24   from anyone that has an overcast account [TS]

00:22:27   and that's exciting and in what is what [TS]

00:22:31   surprised me but really shouldn't have [TS]

00:22:32   surprised me you have a really neat [TS]

00:22:34   little table here that's that's [TS]

00:22:35   presumably all integrated with your ad [TS]

00:22:37   back-end that shows availability and [TS]

00:22:39   prices and some analytics sort of kind [TS]

00:22:43   of some estimated analytics and it's all [TS]

00:22:45   much more mature that I would have [TS]

00:22:47   expected the way you painted it when [TS]

00:22:49   we've talked both on the show in [TS]

00:22:51   privately I don't know I just got this [TS]

00:22:52   impression that this was a little bit I [TS]

00:22:54   don't know grab-ass but as it turns out [TS]

00:22:56   this is this is legit this is the real [TS]

00:22:58   deal and you've clearly put a whole lot [TS]

00:23:00   of orbit this is grab-ass plus CSS [TS]

00:23:02   chaser but anyway but this is super [TS]

00:23:07   exciting you've already had a few [TS]

00:23:09   categories sell out so how's things [TS]

00:23:11   going i mean it certainly looks from the [TS]

00:23:13   outside like it's going really well i [TS]

00:23:14   mean so far it's going great like and [TS]

00:23:17   you know this is not an indication of [TS]

00:23:20   how it's going to be going long term [TS]

00:23:21   because no one including me and the [TS]

00:23:24   people buying the ads has any idea like [TS]

00:23:26   what is a podcast ad worth because mote [TS]

00:23:29   you know there are some of the some of [TS]

00:23:31   these ads are for websites or apps but [TS]

00:23:33   most of them by far most of them are for [TS]

00:23:36   podcasts and so I really and as I by the [TS]

00:23:40   way I love that that ratio like I do [TS]

00:23:42   want the ability to advertise for for [TS]

00:23:44   both types of things but I also would [TS]

00:23:46   prefer if most of the ads were podcast [TS]

00:23:49   as I'm actually considered having having [TS]

00:23:52   actually be two separate inventory types [TS]

00:23:54   so it would actually sell separate slots [TS]

00:23:57   possibly at different prices like maybe [TS]

00:23:58   pocket podcast ads would be cheaper than [TS]

00:24:00   website ads and I just that was too much [TS]

00:24:02   complexity so I just didn't build it out [TS]

00:24:04   and I might do it later but probably not [TS]

00:24:06   you know basically it's kind of cool [TS]

00:24:09   that in a podcast app I can now have ads [TS]

00:24:12   for other podcasts because it makes it [TS]

00:24:15   kind of not feel like an ad anymore and [TS]

00:24:17   I've like this is one of the reasons why [TS]

00:24:19   I added the option for paying [TS]

00:24:22   subscribers who normally just [TS]

00:24:23   automatically wouldn't see any ads i [TS]

00:24:25   added a setting in in [TS]

00:24:27   settings for them a check box for them [TS]

00:24:30   to trim the ads on you know if for [TS]

00:24:32   everyone else it just is on and they [TS]

00:24:33   can't turn it off but for paying people [TS]

00:24:35   one of the benefits normally that you're [TS]

00:24:36   paying for is not to see ads but these [TS]

00:24:38   ads are kind of nice it like it turned [TS]

00:24:40   out really well and there and so far [TS]

00:24:43   they're actually there are like podcast [TS]

00:24:44   and a good number of them and good [TS]

00:24:46   quality ones buying the ads I mean I'm [TS]

00:24:49   literally only about you know four hours [TS]

00:24:52   or some or so into the ad sales so it's [TS]

00:24:56   it's very hard for me to really know [TS]

00:24:58   what this is going to be life long term [TS]

00:24:59   but in the short term it's really easy [TS]

00:25:01   it's really nice it's really nice like I [TS]

00:25:04   built the system it's a pretty [TS]

00:25:07   straightforward like basic you know [TS]

00:25:10   database thing with basic tracking in [TS]

00:25:13   the app of views taps and subscriptions [TS]

00:25:15   the payment is all through stripe [TS]

00:25:17   because stripe is amazing i love stripes [TS]

00:25:20   so much what did we do before strive [TS]

00:25:23   actually i'll tell you what we did [TS]

00:25:24   before stripe paypal and it was a dark [TS]

00:25:26   time oh my we said a dark time i'm gonna [TS]

00:25:30   tell you about dark times before paypal [TS]

00:25:32   we had banks of modems that would they [TS]

00:25:34   would dial the credit card companies and [TS]

00:25:36   transfer information using archaic [TS]

00:25:38   protocols from our linux servers phone [TS]

00:25:40   lines actual phone lines that's how we [TS]

00:25:42   did credit card processing was that [TS]

00:25:44   actually worse than paypal i don't know [TS]

00:25:45   yes have you ever tried to do [TS]

00:25:48   subscriptions in paypal phone lines and [TS]

00:25:50   modems are among the least friendly [TS]

00:25:52   things you ever want to be wrangling at [TS]

00:25:54   a data center that is not in the same [TS]

00:25:55   building as you have you ever used [TS]

00:25:57   paypal i have i mean paypal will [TS]

00:26:00   eventually freeze your can take all your [TS]

00:26:01   money but the phone line situation made [TS]

00:26:04   it so hard to even get money in the [TS]

00:26:05   first place yeah well anyway so this is [TS]

00:26:08   all built using some you know nice easy [TS]

00:26:10   stuff with stripe is the payment gateway [TS]

00:26:12   i even accept Apple pay which is kind of [TS]

00:26:14   cool but could they make it really easy [TS]

00:26:16   so I literally like you know you put in [TS]

00:26:18   a few HTML divs and you enable this [TS]

00:26:20   thing in your site and then you have [TS]

00:26:21   Apple pay so you can go to my site and [TS]

00:26:24   buy an ad with your fingerprint in like [TS]

00:26:25   three seconds it's kind of awesome it's [TS]

00:26:29   incredibly satisfying and so yeah that's [TS]

00:26:32   that's what I've been working on the [TS]

00:26:33   last week or so is just building the [TS]

00:26:35   system out and there's still a lot I [TS]

00:26:38   have to do like basically tomorrow I [TS]

00:26:40   have to build system to [TS]

00:26:41   notify people when categories become [TS]

00:26:44   available that are sold out that's [TS]

00:26:45   something I kind of added last minute [TS]

00:26:46   tonight because a bunch of things so [TS]

00:26:48   that my amelie got a bunch of emails to [TS]

00:26:49   people saying hey I got here too late my [TS]

00:26:51   category sold out can you put me up for [TS]

00:26:53   the next one and honorable I don't [TS]

00:26:55   really want to give the business of like [TS]

00:26:56   having to maintain a thousand different [TS]

00:26:58   relationships with people and eating on [TS]

00:26:59   them and then what if it sells [TS]

00:27:00   beforehand then like they're out of luck [TS]

00:27:02   and I email them so obviously build it [TS]

00:27:04   very simple like notify me thing I [TS]

00:27:06   already built the system to record your [TS]

00:27:08   intention to be notified I just haven't [TS]

00:27:10   actually made the notifications yet [TS]

00:27:11   because now I have 30 days to do that [TS]

00:27:14   because all these ads have their dales [TS]

00:27:15   that is the most Marco thing supposed [TS]

00:27:18   Marco comments I've ever heard oh I'd [TS]

00:27:20   have to worry about that for everyone [TS]

00:27:21   yeah it's similarly like I want the ad [TS]

00:27:24   to email the person who bought it when [TS]

00:27:27   it expires to tell them your ID is [TS]

00:27:29   expired click here if you want to buy [TS]

00:27:31   another one and I haven't built that yet [TS]

00:27:33   either because I have three days to [TS]

00:27:34   build that too but yeah so for the most [TS]

00:27:38   part they're the system is pretty much [TS]

00:27:39   like it's you know three quarters of the [TS]

00:27:41   way done like all the core stuff is [TS]

00:27:43   there except in the payments you know my [TS]

00:27:45   my admin administrator interface to [TS]

00:27:47   approve or reject and refund them all [TS]

00:27:51   sorts of you know payment handling [TS]

00:27:53   things that were actually surprisingly [TS]

00:27:55   easy because stripe is so good I mean [TS]

00:27:58   jeez like stripe kind of embarrasses [TS]

00:28:00   everything else I do like in like every [TS]

00:28:04   other part of this was more complicated [TS]

00:28:07   and took more work and more fiddling [TS]

00:28:09   than the entire payment processing just [TS]

00:28:13   kind of amazing you would think that [TS]

00:28:14   would have been the worst because that's [TS]

00:28:15   arguably the most important since it [TS]

00:28:17   involves money but no apparently not [TS]

00:28:19   yeah I so I have some questions so you [TS]

00:28:21   had made mention that you would this [TS]

00:28:23   took you like a week so last I heard you [TS]

00:28:26   had demo ads in the app you know [TS]

00:28:30   obviously I'm on the beta so I'm seeing [TS]

00:28:31   these like you know cam dads that well I [TS]

00:28:33   guess they weren't entirely demo they [TS]

00:28:34   were kind of like first run ads they [TS]

00:28:36   were real ads i had just inputted the [TS]

00:28:38   manually into the database right because [TS]

00:28:40   there was no interface for people to buy [TS]

00:28:41   them mhm and so that was running for a [TS]

00:28:44   little bit and then how long did it take [TS]

00:28:46   you to do this whole back-end you said [TS]

00:28:47   about a week yeah about a week well it [TS]

00:28:49   because like i already had the system in [TS]

00:28:52   you know between the app and the sync [TS]

00:28:53   service i already had the system to [TS]

00:28:55   serve the as to the app have the app [TS]

00:28:58   show them record their stats and then [TS]

00:29:00   transmit the stats back on the next sink [TS]

00:29:03   and so that and then so I had like [TS]

00:29:06   everything I had basically the whole [TS]

00:29:07   back end of like serving and tracking [TS]

00:29:10   the ads so all I had to do was the [TS]

00:29:12   creation editing and buying of the ads [TS]

00:29:16   and that's not a small amount of work [TS]

00:29:17   but in the grand scheme of things is [TS]

00:29:19   only about half of it so when one goes [TS]

00:29:22   to buy an ad you you select you know a [TS]

00:29:24   price and the first thing you're [TS]

00:29:26   presented with is choosing ad type you [TS]

00:29:28   can either search for a podcast or you [TS]

00:29:30   can provide a URL what happens after [TS]

00:29:32   that like it would I be providing art or [TS]

00:29:35   blurb or what what what what is [TS]

00:29:37   customizable here try it you don't have [TS]

00:29:40   to pay till the very end so I'm not [TS]

00:29:42   gonna I'm not gonna like send you an [TS]

00:29:43   invoice it's very much you will know [TS]

00:29:45   when you're paying it works for me I got [TS]

00:29:49   a little scared I don't mess with it [TS]

00:29:50   alright so I have a title description [TS]

00:29:52   you gotta support arrow keys in return [TS]

00:29:54   in your autocompletes come on oh my big [TS]

00:29:57   shirt my podcast search box yeah that's [TS]

00:29:59   a big custom thing yeah if I hit down [TS]

00:30:01   our to select and hit return it's like [TS]

00:30:03   nope I haven't looked at that coaches [TS]

00:30:05   2014 it might support it easily i'm not [TS]

00:30:07   sure i'm using this this pure framework [TS]

00:30:09   which probably doesn't even exist [TS]

00:30:10   anymore i don't know it like it was the [TS]

00:30:12   smallest like CSS type framework i could [TS]

00:30:15   find in 2014 so i put it in but anyway [TS]

00:30:19   it doesn't really matter it does not oh [TS]

00:30:21   this is very slick okay so I've put in [TS]

00:30:23   this is a difference between John and I [TS]

00:30:25   John is advertising for a podcast [TS]

00:30:27   presumably one that has other people on [TS]

00:30:29   it me I put in my own URL anyway Marvin [TS]

00:30:32   the dog was this frequent test URL don't [TS]

00:30:34   worry so I have a title description a [TS]

00:30:38   URL and optional image and then what I [TS]

00:30:41   really like is you have a little preview [TS]

00:30:42   right then and there that shows you [TS]

00:30:44   approximately wanted to look like and [TS]

00:30:46   then like you said ready when you're [TS]

00:30:47   ready either Apple pay or pay with card [TS]

00:30:48   super cool i really like this and so so [TS]

00:30:52   basically the idea is you are either [TS]

00:30:53   advertising for a podcast or anything [TS]

00:30:58   that can relate to the web anything that [TS]

00:31:00   has a URL yeah so you know apps websites [TS]

00:31:03   you know and yeah anyway nice any [TS]

00:31:05   website that's pretty cool and and so [TS]

00:31:08   the initial take rate seems pretty good [TS]

00:31:11   from what i can tell i mean you're sold [TS]

00:31:12   out in a few few different things I [TS]

00:31:14   there's nothing that has no purchases [TS]

00:31:18   nope that's lots available oh I'm sorry [TS]

00:31:21   I misread yeah so health has no [TS]

00:31:23   purchases but but there are other [TS]

00:31:25   categories that have all the other [TS]

00:31:26   categories have at least one fair enough [TS]

00:31:28   well so you obviously massively [TS]

00:31:30   underpriced this stuff I actually raised [TS]

00:31:32   the prices about an hour ago because [TS]

00:31:34   they sold too fast and i noticed that i [TS]

00:31:37   know but like it's to it but anyway live [TS]

00:31:39   and learn there'll be another 30 days I [TS]

00:31:42   did kind of want this to be a quick sale [TS]

00:31:44   because one of the big challenges that I [TS]

00:31:47   that I went is this with is all those [TS]

00:31:50   categories to say not enough data yet [TS]

00:31:51   because I just haven't had test ads in [TS]

00:31:54   those categories and so I really need to [TS]

00:31:58   know like what categories even get good [TS]

00:32:01   traffic and then the pricing is kind of [TS]

00:32:04   a guess like you know business sold out [TS]

00:32:06   really quickly and I had it in the in [TS]

00:32:08   the low price category because I didn't [TS]

00:32:10   think it was as high traffic as the [TS]

00:32:11   other ones in overcast but now I'll find [TS]

00:32:15   out if that's true or not if it is true [TS]

00:32:16   i'm going to move it up to the little to [TS]

00:32:17   the dark gray section between all and [TS]

00:32:19   the others that's like the the [TS]

00:32:21   mid-priced ear and then that's why i [TS]

00:32:23   should an auction system because the [TS]

00:32:24   market will decide what's valuable [TS]

00:32:25   because it's not just the traffic it's [TS]

00:32:27   like how valuable of the people is in [TS]

00:32:28   the business podcast maybe they all have [TS]

00:32:30   lots of money and buy expensive stuff [TS]

00:32:31   all the time so they're more valuable to [TS]

00:32:32   advertise to maybe I mean you know i can [TS]

00:32:35   just the price is obviously individually [TS]

00:32:36   if I need to but ultimately I would [TS]

00:32:39   rather have the inventory sell out more [TS]

00:32:42   often than to extract every possible [TS]

00:32:45   last dollar out of the highest bidder [TS]

00:32:46   because I want there to be a lot of ads [TS]

00:32:48   in the system because that would people [TS]

00:32:49   see a nice variety in their apps and and [TS]

00:32:51   it kind of gives more people a chance to [TS]

00:32:54   advertise in the app so that I would [TS]

00:32:57   prefer sold out inventory to necessarily [TS]

00:33:00   the absolute highest price again I have [TS]

00:33:02   no idea how hard it's going to be to [TS]

00:33:05   sell these ads in you know six months a [TS]

00:33:08   year I have no idea it could be really [TS]

00:33:11   easy this could require very little [TS]

00:33:12   effort on my part or might have to like [TS]

00:33:14   actually start like you know keeping [TS]

00:33:16   this email list like quote reaching out [TS]

00:33:18   to people and reaching all over them to [TS]

00:33:20   get them to buy an ad like I don't know [TS]

00:33:21   like it [TS]

00:33:22   it's sudden you'll be on to the next [TS]

00:33:24   business model anyway so it'll be fine [TS]

00:33:25   that's true it's gonna be hard to beat [TS]

00:33:27   this like if this keeps going the you [TS]

00:33:30   know anywhere near what it is now first [TS]

00:33:33   of all I've made today enough for [TS]

00:33:36   something like eight months of the [TS]

00:33:38   google ads wow that's all I don't know [TS]

00:33:40   if I'm gonna make this every month but [TS]

00:33:42   it it certainly shows like this was [TS]

00:33:45   probably the right move and if if if i [TS]

00:33:48   even get you know a quarter of this i'm [TS]

00:33:51   happy with that yeah I feel like it's [TS]

00:33:54   gonna go up I felt next month is going [TS]

00:33:55   to be higher because you have to raise [TS]

00:33:57   these prices you just have to and then [TS]

00:33:59   even if it's slowly tapers off from the [TS]

00:34:00   course of a few years the only thing [TS]

00:34:02   that'll make you stop it which is which [TS]

00:34:03   is a thing that may happen but the only [TS]

00:34:05   they'll make you stop is if you find it [TS]

00:34:06   too annoying I guess that is that that [TS]

00:34:08   is the thing that's going to get this I [TS]

00:34:10   feel like yeah i mean that's that's [TS]

00:34:12   certainly the the main limiting factor [TS]

00:34:14   is like how much of my time will take [TS]

00:34:15   but the good thing is this is a really [TS]

00:34:17   easy thing to have someone else help [TS]

00:34:19   with yeah that's sort of true but right [TS]

00:34:21   now like I'm doing it myself right now [TS]

00:34:22   because I don't want to immediately I [TS]

00:34:25   asked for something like this because I [TS]

00:34:26   want to know first of all how is it [TS]

00:34:27   doing and you want to do those two [TS]

00:34:28   really kind of run it myself so I want [TS]

00:34:30   to know how it works for everybody all [TS]

00:34:32   right at the front I want to know what [TS]

00:34:33   all the needs are hat you know what the [TS]

00:34:35   what the pain points are so I can fix [TS]

00:34:37   them and then I need to know like is [TS]

00:34:40   this even the kind of thing I need to [TS]

00:34:41   outsource to someone else or is it so [TS]

00:34:44   little work that I can just do it myself [TS]

00:34:45   you know if it's sending 50 emails on [TS]

00:34:48   one day a month that's that's a decent [TS]

00:34:51   man of work but I could probably do that [TS]

00:34:52   myself you know so you know we'll see [TS]

00:34:55   we'll see what elections up being again [TS]

00:34:57   it's way too early to tell but the very [TS]

00:34:59   early indication suggests that it's [TS]

00:35:02   pretty good what's a super awesome now [TS]

00:35:05   so you're doing all the approving by [TS]

00:35:07   hand using your little admin interface [TS]

00:35:09   yep have you had to deny anyone as yet [TS]

00:35:13   that wasn't clearly just spamming you [TS]

00:35:15   for the sake of being a jerk no I mean [TS]

00:35:17   one of the things is you have to pay to [TS]

00:35:18   even submit it like all right yes like [TS]

00:35:21   in in like the in crud web app terms it [TS]

00:35:23   literally doesn't even save the database [TS]

00:35:25   record until it has a payment the [TS]

00:35:28   payments all like in you know in like [TS]

00:35:30   the temporary session post variables [TS]

00:35:32   until you actually until it's paid so [TS]

00:35:35   that so that basically makes it [TS]

00:35:36   spammable from a pure spam perspective [TS]

00:35:38   it puts ups you know a pretty big [TS]

00:35:40   barrier that and so and then you know [TS]

00:35:43   and I am human reviewing the mall to [TS]

00:35:44   just make sure they're not like obscene [TS]

00:35:45   or you know hate content or anything [TS]

00:35:47   else and there was one one person [TS]

00:35:50   submitted one that had a word that some [TS]

00:35:53   people might consider a bad word it's [TS]

00:35:55   not like one of the big ones but it's [TS]

00:35:56   like a kind of ancillary one so so I [TS]

00:35:59   went back to that person like hey do you [TS]

00:36:01   mind if I edit this and we worked out a [TS]

00:36:02   different copy and then that was it and [TS]

00:36:04   I approved it so that that was the only [TS]

00:36:05   the only one that even required any [TS]

00:36:07   review at all nice and you know what's [TS]

00:36:09   amazing about this when google sells ads [TS]

00:36:12   on my behalf i get something like I [TS]

00:36:16   think sixty percent of it when Apple [TS]

00:36:19   sells anything on my behalf I get [TS]

00:36:22   seventy percent of it or maybe a year [TS]

00:36:25   later for subscriptions if I'm lucky [TS]

00:36:27   eighty-five percent of it when google [TS]

00:36:31   pays me money it's money that I earned [TS]

00:36:32   like you know six weeks ago that i [TS]

00:36:34   finally got paid for when apple pays me [TS]

00:36:36   my money it's again similarly about [TS]

00:36:38   money I earned about six weeks ago with [TS]

00:36:40   these stripe ads i'm earning i think [TS]

00:36:43   about ninety seven percent of what they [TS]

00:36:45   sell for and it gets deposited my bank [TS]

00:36:47   account in two days that's it's really [TS]

00:36:51   kind of amazing to be out of the like [TS]

00:36:53   walled garden ecosystem for once that's [TS]

00:36:56   super cool so initial reaction things [TS]

00:36:59   are going great yeah how do you think [TS]

00:37:02   you're going to play with the pricing [TS]

00:37:04   for now like are you going to i get i [TS]

00:37:07   guess it let's suppose you sell out in [TS]

00:37:09   the next 48 hours there's really no [TS]

00:37:11   impetus to mess with pricing until the [TS]

00:37:14   end of the month unless you want to cut [TS]

00:37:15   down on the people that asked to be [TS]

00:37:17   notified right i well I guess I mean I [TS]

00:37:20   mean I probably a good business plan to [TS]

00:37:22   cut down on the number of interested [TS]

00:37:24   parties but I guess what I'm saying is [TS]

00:37:26   there's no there's no reason for you to [TS]

00:37:28   raise your prices now once you sell out [TS]

00:37:30   unless you want to prevent people from [TS]

00:37:33   saying notify me you know let's say the [TS]

00:37:35   all goes from as we record it's less [TS]

00:37:37   than a thousand dollars and let's say it [TS]

00:37:39   becomes 3000 tomorrow all you're really [TS]

00:37:42   accomplishing since it's sold out is is [TS]

00:37:44   you're preventing me from being [TS]

00:37:45   interested because I maybe I would have [TS]

00:37:47   spent less than a thousand but I'm not [TS]

00:37:48   going to spend three thousand [TS]

00:37:49   you know what I mean so yeah you don't [TS]

00:37:51   really need to mess around with pricing [TS]

00:37:52   for like 30 days right yeah I mean for [TS]

00:37:56   the most part like you know unless [TS]

00:37:57   things are not selling that I might low [TS]

00:37:59   it right or not selling like that health [TS]

00:38:01   category but you know for the most part [TS]

00:38:04   I think I'm gonna treat this the same [TS]

00:38:06   way I've treated any other kind of thing [TS]

00:38:07   where I set the price for an ad so our [TS]

00:38:10   podcast ads you know my website ads when [TS]

00:38:13   I sold our RSS sponsorships things like [TS]

00:38:15   that and the way I've done this [TS]

00:38:16   basically is if they sell out way too [TS]

00:38:19   fast when I go to sell them every is the [TS]

00:38:21   price a little bit until things start [TS]

00:38:23   selling still a reasonable pace like I [TS]

00:38:25   don't want it to be like pulling teeth [TS]

00:38:26   to get things sold but slowly enough [TS]

00:38:29   that it's not like a stampede and then I [TS]

00:38:32   get 50 angry emails people saying oh I [TS]

00:38:33   missed my chance to buy like you know [TS]

00:38:35   that's that's no good either that's also [TS]

00:38:37   it's not great for business necessarily [TS]

00:38:38   so i think i'm just going to control the [TS]

00:38:42   prices slowly and you know maybe maybe [TS]

00:38:45   when next month rolls around i will you [TS]

00:38:48   know see how it sells at the new higher [TS]

00:38:49   price from an hour ago instead of the [TS]

00:38:51   initial prices which will which are [TS]

00:38:52   about i think about thirty percent lower [TS]

00:38:54   you know i'll see how it sells at these [TS]

00:38:57   new kind of higher prices and if it [TS]

00:38:59   sells out just as fast then maybe for [TS]

00:39:02   the month after that then maybe i'll [TS]

00:39:03   raise it a little bit more but if it's [TS]

00:39:06   selling out like at a reasonably healthy [TS]

00:39:08   rate then I'll just leave it the way it [TS]

00:39:10   is really you really nailed it this [TS]

00:39:12   looks great thanks so let's assume this [TS]

00:39:16   is super successful for a year just for [TS]

00:39:18   the sake of discussion are you at all [TS]

00:39:21   interested in expanding i think we [TS]

00:39:23   talked about this a little bitter but [TS]

00:39:23   are you all interested in expanding into [TS]

00:39:26   being like i ad for other people so to [TS]

00:39:28   speak you know and and oh and either [TS]

00:39:31   white labeling your ad platform or just [TS]

00:39:34   extending your ad platform to anyone [TS]

00:39:36   elses at apps probably not I it because [TS]

00:39:40   like once you become an ad network for [TS]

00:39:42   other people that's a very different [TS]

00:39:44   business and it's a much higher needs [TS]

00:39:46   business for you know just dealing with [TS]

00:39:48   people dealing with everyone else's [TS]

00:39:50   money dealing with staffing and doing [TS]

00:39:52   people's issues and it's a much bigger [TS]

00:39:55   business it's a much higher touch [TS]

00:39:56   business and this system I built kind of [TS]

00:40:00   in response to other types of [TS]

00:40:03   I've done where it's like you know for [TS]

00:40:05   like blog ads and podcast ads where a [TS]

00:40:06   lot of times you know you have to like [TS]

00:40:08   rehearse of sponsors you have to you [TS]

00:40:11   know coordinate with them via four or [TS]

00:40:12   five different emails you eventually [TS]

00:40:14   like put the ad and you're-- it you book [TS]

00:40:16   the ad in your system you do the ad and [TS]

00:40:17   you have to invoice them and then they [TS]

00:40:19   might take six months to pay the invoice [TS]

00:40:21   like we see we've seen the whole whole [TS]

00:40:24   spectrum some people pay the next day [TS]

00:40:25   some people pay a year later or not at [TS]

00:40:27   all and it's a very just intensive [TS]

00:40:31   process and there are tools like fresh [TS]

00:40:33   books that make it easier but it's it's [TS]

00:40:36   still a lot of just human work and just [TS]

00:40:39   dealing with administration to just do [TS]

00:40:42   the basics of selling and getting paid [TS]

00:40:43   and so with this I I really created this [TS]

00:40:46   to be as simple as possible and this is [TS]

00:40:48   actually one thing's going to keep the [TS]

00:40:49   prices kind of low because most big [TS]

00:40:53   companies who would sponsor things like [TS]

00:40:55   this who would buy these ads if it's [TS]

00:40:57   below a certain price oftentimes that's [TS]

00:40:58   a thousand dollars it requires less of a [TS]

00:41:01   process for them to approve the payment [TS]

00:41:03   so you know a lot of times big companies [TS]

00:41:05   if you if it's more than that you'll [TS]

00:41:06   have to go through like an official you [TS]

00:41:09   know requisition process or some other [TS]

00:41:10   you know garbage full of paperwork and [TS]

00:41:12   overhead but if it's you know if it's if [TS]

00:41:16   it's lower if it's like a you know a sub [TS]

00:41:19   one thousand dollar price for something [TS]

00:41:20   a lot of times you can just put that on [TS]

00:41:22   a credit card and be done with it and [TS]

00:41:24   not have to worry too much about it so I [TS]

00:41:26   want to keep these prices in that range [TS]

00:41:28   so that way I can have the system i have [TS]

00:41:31   now which is look if you want one of [TS]

00:41:33   these it's self-serve you you go to my [TS]

00:41:35   site you set it up you pay right there I [TS]

00:41:39   don't even see it until you pay because [TS]

00:41:41   I don't want to have to be chasing you [TS]

00:41:42   down in a year you didn't pay your [TS]

00:41:43   invoice ok I hate that so much and so [TS]

00:41:47   like this system is very much like [TS]

00:41:49   keeping it as simple as it possibly can [TS]

00:41:50   keep it and part of that it requires the [TS]

00:41:53   prices be kind of low that definitely [TS]

00:41:55   requires that everything remains [TS]

00:41:56   self-serve and it requires that not a [TS]

00:41:58   lot that I'm doing involves human [TS]

00:42:00   interaction from me because if that's if [TS]

00:42:02   that's what it ends up needing to be [TS]

00:42:03   I'll have to hire someone else to help [TS]

00:42:05   me because I don't have the time to be [TS]

00:42:07   dealing with a lot of effort into the [TS]

00:42:09   system but in order to keep at that size [TS]

00:42:12   and that scale I basically have to keep [TS]

00:42:15   it my appt only I can't [TS]

00:42:17   come an ad network for any other apps [TS]

00:42:19   because that will that will by nature [TS]

00:42:21   make it a bigger more complicated thing [TS]

00:42:24   the prices would probably go up I'd have [TS]

00:42:26   to start dealing with people stupid [TS]

00:42:27   invoice systems and I just don't want to [TS]

00:42:29   deal with that that's not the business I [TS]

00:42:30   want to be in does makes a lot of sense [TS]

00:42:33   I you know the thing that impresses me [TS]

00:42:36   about you is that maybe I mean I'm just [TS]

00:42:38   a big wimp but the audacity of doing [TS]

00:42:41   something like this like aw screw it [TS]

00:42:42   I'll saw my own ads why not like there's [TS]

00:42:44   no way in a million years maybe I would [TS]

00:42:47   have had the thought if I were in your [TS]

00:42:48   shoes but I'd look at this and be like [TS]

00:42:50   yeah I'm not gonna do that there's no [TS]

00:42:51   way that'll work and good then good on [TS]

00:42:54   you for not only having the the I don't [TS]

00:42:57   know fortitude to do it but to make it [TS]

00:43:00   happen it's so far seems successful like [TS]

00:43:02   John has said I think the ticking time [TS]

00:43:05   bomb is about a year away until you do [TS]

00:43:07   another business model change so I [TS]

00:43:08   canceled fail miserably I I don't I was [TS]

00:43:11   mostly doing as a joke is if it like [TS]

00:43:12   like Mara said if it continues like this [TS]

00:43:14   or better like there's no reason to [TS]

00:43:15   unless I don't like I said unless [TS]

00:43:17   somehow it becomes too much of a burden [TS]

00:43:19   for mark or deal with it I don't see how [TS]

00:43:21   it would because everything he just [TS]

00:43:22   outlined about how he doesn't have to do [TS]

00:43:24   anything and doesn't have to chase [TS]

00:43:25   people for money and doesn't have to get [TS]

00:43:26   money on behalf of other people like I [TS]

00:43:28   you know again maybe he's leaving money [TS]

00:43:31   on the table by saying I'm going to try [TS]

00:43:33   to keep it in the in the petty cash [TS]

00:43:34   range but if that's enough money then [TS]

00:43:36   it's fine and it should be sustainable [TS]

00:43:39   same could have probably been set up at [TS]

00:43:41   all the past plans so again we have to [TS]

00:43:42   wait to see how it's going to be but if [TS]

00:43:43   it actually continues like this [TS]

00:43:45   sustainably I don't really see any [TS]

00:43:47   reason for him to change models yeah and [TS]

00:43:50   completely because like the sales would [TS]

00:43:52   have to go down a lot for it to make [TS]

00:43:55   sense for me to look another model again [TS]

00:43:57   because right now I have pretty much [TS]

00:43:59   everything I want I have a way to get [TS]

00:44:02   sustainable income I have my peg [TS]

00:44:04   subscriber still which is it's only a [TS]

00:44:07   nice sustainable income that can almost [TS]

00:44:09   support the whole business by itself so [TS]

00:44:12   this is kind of just bonus money and [TS]

00:44:14   this is monetizing all the free users [TS]

00:44:15   finally in a way that actually works [TS]

00:44:16   because the ads really didn't do that [TS]

00:44:19   well enough the other the previous ads [TS]

00:44:20   so this is kind of a great system as [TS]

00:44:23   long as it continues to sell the [TS]

00:44:25   inventory at any reasonable rate and you [TS]

00:44:29   know day one again it's it's a [TS]

00:44:31   possible to say I mean you know what [TS]

00:44:33   once you have the kind of audience that [TS]

00:44:35   my app has I i could sell out day one [TS]

00:44:38   pretty easily but the question is what [TS]

00:44:42   happens on day 365 when people have had [TS]

00:44:45   a year worth of buying these ads to see [TS]

00:44:47   what they're actually worth and what if [TS]

00:44:49   they're worth a lot less than what i'm [TS]

00:44:50   charging obviously have to lower my [TS]

00:44:51   prices but like what are they worth we [TS]

00:44:53   don't know there I don't has ever been a [TS]

00:44:56   system where you could advertise for a [TS]

00:44:59   podcast in a podcast player so this is [TS]

00:45:01   really a complete unknown for both me [TS]

00:45:04   and the advertisers we have no idea what [TS]

00:45:07   what a subscriber is worth you know or [TS]

00:45:09   how much do you subscribers stick around [TS]

00:45:11   all right you know if you get a sacar [TS]

00:45:13   through an ad are they you know how many [TS]

00:45:15   of them are still subscribed in a year [TS]

00:45:16   we don't know and so it's it's the great [TS]

00:45:19   unknown right now but day one suggests [TS]

00:45:23   that it's pretty that there's basically [TS]

00:45:25   a very wide buffer here for things to [TS]

00:45:30   need to be scaled down if necessary if [TS]

00:45:32   it ends up the economics don't work very [TS]

00:45:34   well I can scale this way down and it's [TS]

00:45:36   still worth doing so that that to me [TS]

00:45:40   shows that this is probably a good idea [TS]

00:45:41   by the way those are other controls I [TS]

00:45:44   have like I can increase the number of [TS]

00:45:46   slots that sell you know like in certain [TS]

00:45:49   categories if they if they demand that [TS]

00:45:52   the price be below a certain level to [TS]

00:45:54   sell them very often I can just put more [TS]

00:45:56   slots there you know like this is this [TS]

00:45:58   is a known thing to do like Pete you [TS]

00:46:00   know people have been dealing with AD [TS]

00:46:01   based businesses of quite a long time [TS]

00:46:03   now we know how to do it and as long as [TS]

00:46:05   the ads are valuable at all you can [TS]

00:46:09   usually make it work and and I think [TS]

00:46:11   what we're seeing so far is it I think [TS]

00:46:12   these are valuable the only question is [TS]

00:46:13   just how valuable and that but that's [TS]

00:46:16   really just minor tweaks over time [TS]

00:46:17   that's not like having to rethink the [TS]

00:46:18   whole system yeah that's super cool I'm [TS]

00:46:21   really impressed really proud of this [TS]

00:46:23   good work thanks a couple of very quick [TS]

00:46:26   questions would you consider open [TS]

00:46:28   sourcing this ad back end so that other [TS]

00:46:30   people can copy all your hard work for [TS]

00:46:32   free probably not but it's not out of [TS]

00:46:35   like a like a guarding my hard work kind [TS]

00:46:38   of attitude it's more just like a lot of [TS]

00:46:40   it is pretty intertwined with overcast [TS]

00:46:41   so it wouldn't make a lot of sense [TS]

00:46:44   for this to be used for anybody else you [TS]

00:46:47   know like this is really an ad network [TS]

00:46:48   for podcasts on overcast that happens to [TS]

00:46:51   also work for websites so like you know [TS]

00:46:54   it's not it's pretty custom to overcast [TS]

00:46:57   and most of the hard stuff is payment [TS]

00:47:01   processing which I don't even wish the [TS]

00:47:03   seal anybody can integrates directed to [TS]

00:47:05   that so it's yeah I just had a lot of [TS]

00:47:08   value to that fair enough and finally uh [TS]

00:47:11   where's my swipe to delete I was doing [TS]

00:47:14   this so I haven't done that yet I'm [TS]

00:47:16   gonna tackle that probably next week [TS]

00:47:18   it's got 30 days to do swipe to delete [TS]

00:47:19   is that how this works yeah well I have [TS]

00:47:22   29 days to do it then one day to make [TS]

00:47:24   all these notifications fair enough I [TS]

00:47:26   take back all the nice things he said [TS]

00:47:28   unless you give me my swipe to delete [TS]

00:47:30   one star we respond to this week by [TS]

00:47:35   Casper an obsessively engineered [TS]

00:47:37   mattress at a shockingly fair price go [TS]

00:47:39   to Casper calm / ATP and use code ATP [TS]

00:47:42   for fifty dollars towards your mattress [TS]

00:47:45   Casper created one perfect mattress sold [TS]

00:47:48   it directly to consumers and eliminated [TS]

00:47:50   Commission driven inflated prices the [TS]

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00:47:53   developed in house with a sleek design [TS]

00:47:56   and is delivered in a remarkably small [TS]

00:47:58   box you can get it up narrow stairs if [TS]

00:47:59   you have to Casper has revolutionize the [TS]

00:48:01   industry by cut in the cost of dealing [TS]

00:48:03   with all these resellers and passing [TS]

00:48:04   that savings directly on to you the [TS]

00:48:07   in-house team of Casper engineers spent [TS]

00:48:08   thousands of hours developing the Casper [TS]

00:48:10   mattress it contains supportive memory [TS]

00:48:12   foams for a sleep surface with just the [TS]

00:48:15   right sink and just the right bounce and [TS]

00:48:17   it's breathable design sleeves cool to [TS]

00:48:19   help you regulate your temperature [TS]

00:48:20   throughout the night Casper has also [TS]

00:48:22   made buying mattresses online which [TS]

00:48:24   sounds kind of crazy completely easy and [TS]

00:48:27   risk-free they have free delivery in [TS]

00:48:29   that nice and small box and free returns [TS]

00:48:31   within a hundred night home trial if you [TS]

00:48:34   don't love it within a hundred nights of [TS]

00:48:36   sleeping on it they will arrange for it [TS]

00:48:39   to be picked up at your house and [TS]

00:48:40   they'll give you a full refund Casper [TS]

00:48:43   understand the importance of truly [TS]

00:48:45   sleeping on our mattress before you [TS]

00:48:46   commit because you're gonna be spending [TS]

00:48:47   a third of your life on it get yours and [TS]

00:48:49   try it for a hundred nights in your own [TS]

00:48:51   home with free delivery and free returns [TS]

00:48:53   with home pick up completely risk-free [TS]

00:48:56   go to casper calm / [TS]

00:48:58   ATP use code ATP for fifty dollars [TS]

00:49:01   towards your mattress terms and [TS]

00:49:03   conditions do apply once again Casper [TS]

00:49:05   calm / ATP and code ATP thank you very [TS]

00:49:08   much to Casper for sponsoring our show [TS]

00:49:10   so today I think what's today um there [TS]

00:49:17   was a rumor that broke that came out of [TS]

00:49:20   the wall street journal which is usually [TS]

00:49:22   pretty well sourced in fact usually [TS]

00:49:24   well-sourced enough that we all kind of [TS]

00:49:26   believe that Apple goes to the wall [TS]

00:49:27   street journal and says hey would you [TS]

00:49:29   talk about this please and the Wall [TS]

00:49:31   Street Journal has said that the iphone [TS]

00:49:33   8 or whatever it may be called will have [TS]

00:49:37   us bc and at first i thought oh this [TS]

00:49:41   means that it will have lightning on the [TS]

00:49:43   phone and USB see on the other end of [TS]

00:49:46   the cable instead of via USB what is it [TS]

00:49:48   be a i always get it confused hey [TS]

00:49:50   whatever the day thank you whatever [TS]

00:49:51   today is B is the Pentagon on printers [TS]

00:49:54   all right ok so anyway so I assumed oh [TS]

00:49:58   that just means that the cable will go [TS]

00:50:00   from lightning to USB see that makes [TS]

00:50:02   sense most pretty much all the laptops [TS]

00:50:03   or USB see now fine but upon further [TS]

00:50:06   inspection it sounds like no no the [TS]

00:50:08   phone itself will actually be us bc and [TS]

00:50:12   I have really conflicting opinions about [TS]

00:50:15   this because my gut reaction is no no I [TS]

00:50:20   do not want this I have a crudload of [TS]

00:50:22   lightning cables lightning is really [TS]

00:50:25   small and I don't want to mess with that [TS]

00:50:28   what good does this do me and I think [TS]

00:50:30   that that's in large part because off [TS]

00:50:33   the top of my head I don't think I own a [TS]

00:50:36   single device that supports USB see so I [TS]

00:50:40   guess you could make the argument i'm [TS]

00:50:42   living in the past and if you make the [TS]

00:50:44   argument on living in the past and I [TS]

00:50:45   guess really this is the future and [TS]

00:50:47   maybe i should be using us bc and i [TS]

00:50:51   should embrace my future us bc overlords [TS]

00:50:53   so John Mark when I were talking a lot [TS]

00:50:56   earlier what do you think about all this [TS]

00:50:58   this is a weird rumor because like you [TS]

00:51:04   said is in the wall street journal which [TS]

00:51:06   is usually like the the end the end [TS]

00:51:08   stage of life for rumors if they [TS]

00:51:09   graduate all the way up to [TS]

00:51:11   Anjali and end up in the wall street [TS]

00:51:13   journal but as so many people have [TS]

00:51:15   pointed out it is so poorly written the [TS]

00:51:18   bikini men tell it's like it was written [TS]

00:51:19   by someone who doesn't understand any of [TS]

00:51:22   the things involved they don't [TS]

00:51:23   understand how phones work they don't [TS]

00:51:24   understand what these different [TS]

00:51:26   standards for connectors are they don't [TS]

00:51:27   understand what a port is because they [TS]

00:51:29   wrote it in such a way they were all [TS]

00:51:30   reading it going what what are you even [TS]

00:51:32   trying to say just like Casey said are [TS]

00:51:35   you just saying that the other end of [TS]

00:51:37   the connector will be C are you saying [TS]

00:51:39   the phone will have USBC port are you [TS]

00:51:41   saying i pads will have USB seaports in [TS]

00:51:43   addition to the lighting but like what [TS]

00:51:44   do you what are you even saying this is [TS]

00:51:45   the worst leak ever like you have to [TS]

00:51:47   leak in a coherent way so we can at [TS]

00:51:50   least understand the thing that you're [TS]

00:51:51   telling us is supposed to be coming but [TS]

00:51:53   so I've kind of discounted or not [TS]

00:51:56   discounted but I've set aside how this [TS]

00:51:59   rumor is being communicated I've chosen [TS]

00:52:00   to believe that what these things are [TS]

00:52:02   trying to tell us is exactly what Casey [TS]

00:52:04   said and that if you pick up an iphone [TS]

00:52:06   in the future and look at the bottom of [TS]

00:52:08   it instead of a lightning port you'll [TS]

00:52:10   see a USBC port like every other you [TS]

00:52:12   know android phone and all the other [TS]

00:52:13   things that are out there right that's [TS]

00:52:15   what I'm choosing to to think this is [TS]

00:52:17   trying to tell me and then I'm thinking [TS]

00:52:19   about that if it's trying to tell me [TS]

00:52:20   something different like oh that you [TS]

00:52:22   know the other end of the lightning [TS]

00:52:24   cable is going to be us bc that is a [TS]

00:52:26   super boring rumor and i guess we could [TS]

00:52:28   kind of get upset about that because as [TS]

00:52:29   has been pointed out in many places [TS]

00:52:30   before that's cool for apples ecosystem [TS]

00:52:33   and it kind of makes sense and it kind [TS]

00:52:35   of gets back to the whole iphone 7 thing [TS]

00:52:36   we're like oh you buy an iphone 7 a new [TS]

00:52:38   macbook pro you can't even plug them in [TS]

00:52:39   because there's no place to put the USB [TS]

00:52:40   a connector that's true and all but USB [TS]

00:52:43   a is everywhere as a charging port it's [TS]

00:52:45   on my luggage for crying out loud like [TS]

00:52:48   it is everywhere so there's an argument [TS]

00:52:52   to be had there that Apple doing that [TS]

00:52:54   would be maybe an apple thing to do to [TS]

00:52:56   be like oh you should just you know you [TS]

00:52:57   should be in an Apple ecosystem are our [TS]

00:52:59   power bricks have us bc connectors [TS]

00:53:01   that's the future i'll blog anyway i'm [TS]

00:53:04   ignoring that I'm just pretending [TS]

00:53:05   they're telling me that there's going to [TS]

00:53:06   be USBC port on iPhones and I I'm of two [TS]

00:53:12   minds on this like I feel like yeah [TS]

00:53:14   there are strong arguments on both sides [TS]

00:53:16   both strong arguments for why this would [TS]

00:53:19   be good and bad and also surprisingly [TS]

00:53:21   strong arguments for why Apple wouldn't [TS]

00:53:23   wouldn't do this like usually it's the [TS]

00:53:25   it [TS]

00:53:25   the opposite it's like okay well there's [TS]

00:53:27   arguments for and against on a tech wise [TS]

00:53:29   but then when you bring apple into the [TS]

00:53:31   picture you say what apple do this like [TS]

00:53:32   this is the only one strong argument for [TS]

00:53:35   like that text up aside we know Apple [TS]

00:53:38   would definitely do a thing like this or [TS]

00:53:40   would never do a thing like this and [TS]

00:53:41   with Apple an estate it is I think you [TS]

00:53:46   can look to apple and say very strongly [TS]

00:53:49   they both would do something like this [TS]

00:53:50   and wouldn't do something like this and [TS]

00:53:52   for the tech you can say this is an [TS]

00:53:53   awesome tech idea this is a bad tech [TS]

00:53:55   idea so for on the tech side obviously [TS]

00:53:58   why is this a bad idea because lighting [TS]

00:54:01   is smaller and you know that every [TS]

00:54:04   connector every millimeter on a [TS]

00:54:05   connector is some number of months or [TS]

00:54:08   years off its life as Apple makes things [TS]

00:54:10   ever thinner and thinner you're going to [TS]

00:54:12   hit the limit of us bc before you at the [TS]

00:54:14   limit of lightning not much before it's [TS]

00:54:16   like probably like fractions of a [TS]

00:54:17   millimeter or something but a little bit [TS]

00:54:19   before lightning is smaller than USB say [TS]

00:54:21   so there's that on the other side of the [TS]

00:54:24   tech thing and this is a little bit of [TS]

00:54:25   an unknown here lightning we don't know [TS]

00:54:28   how unreliable lightning is like we have [TS]

00:54:31   anecdotal evidence of weird connector [TS]

00:54:33   scorching and stuff Apple knows for sure [TS]

00:54:35   what their warranty repair thing is you [TS]

00:54:37   know and also the Apple cables [TS]

00:54:39   themselves which really has nothing to [TS]

00:54:40   do with connector and everything to do [TS]

00:54:41   with apples uncomfortable relationship [TS]

00:54:44   with strain really fun cables where they [TS]

00:54:47   apparently make things that don't hold [TS]

00:54:49   up that well when the under you know [TS]

00:54:51   under rough usage but there is a tech [TS]

00:54:55   argument to be made for you know for the [TS]

00:54:58   fact that lightning is smaller but also [TS]

00:55:01   the fact that USB USB c and someone will [TS]

00:55:04   correct me if i'm wrong it inverts the [TS]

00:55:06   relationship of springing pieces of [TS]

00:55:08   metal and stationary pieces of metal [TS]

00:55:10   where the connector is stationary and [TS]

00:55:12   solid and has these contacts on it which [TS]

00:55:14   is great and makes that connector of [TS]

00:55:15   sturdy but the inside of the device has [TS]

00:55:17   the little springy metal fingers that [TS]

00:55:19   touch the contact points so if the [TS]

00:55:21   little springing metal fingers get [TS]

00:55:23   fatigued or bent up or fail to make good [TS]

00:55:26   contact that's inside your phone you got [TS]

00:55:29   a problem whereas us b/c connector is i [TS]

00:55:32   believe the springy bits are in the [TS]

00:55:34   cable and inside the connector is the [TS]

00:55:36   stiff stationary thing i'm using the [TS]

00:55:38   hectic [TS]

00:55:38   for all this I'm sure and so if the [TS]

00:55:41   little springy bits that make contact [TS]

00:55:43   with the stationary thing fatigue [TS]

00:55:45   throughout the cable and get a new cable [TS]

00:55:47   so that that is a tech argument on the [TS]

00:55:50   side of us bc and then again I guess on [TS]

00:55:54   the connectors themselves you've got the [TS]

00:55:56   you know the business side of like Oh [TS]

00:55:58   Apple gets money for lightning [TS]

00:55:59   connectors people can make peripherals [TS]

00:56:00   without it that's a good and a bad thing [TS]

00:56:01   because good Apple makes money and [TS]

00:56:03   control it it's bad that Apple has to [TS]

00:56:04   approve every peripheral yeah so that's [TS]

00:56:09   like you could their arguments about [TS]

00:56:12   side for the tech thing and then with [TS]

00:56:13   move over to Apple is this a thing Apple [TS]

00:56:15   would do or is this an apple thing Apple [TS]

00:56:17   wouldn't do and I think probably as soon [TS]

00:56:20   as like a couple years in the past we [TS]

00:56:22   all would have said regardless of all [TS]

00:56:25   that tech stuff we just talked about [TS]

00:56:26   Apple will never do this because Apple [TS]

00:56:29   loves things super thin and Apple of [TS]

00:56:30   things proprietary and Apple is not so [TS]

00:56:33   much in love with conforming to industry [TS]

00:56:35   standards just for the hell of it right [TS]

00:56:37   that would that would be the only side [TS]

00:56:39   of this argument it all be like yep [TS]

00:56:40   totally like that's the Apple but [TS]

00:56:41   today's Apple today's Apple is doing [TS]

00:56:45   things the old apple didn't do both good [TS]

00:56:48   and bad and has sowed enough doubt in my [TS]

00:56:50   mind that I I'm now envisioning these [TS]

00:56:53   boardroom conversations where somebody [TS]

00:56:56   high-ups it says tell me again what the [TS]

00:56:59   advantages are of the our proprietary [TS]

00:57:03   lightning connector versus us bc and [TS]

00:57:05   maybe this comes up because of large [TS]

00:57:08   numbers of warranty repairs or you know [TS]

00:57:10   who knows what the inciting incident is [TS]

00:57:12   but someone says remind me again what [TS]

00:57:15   we've been doing this lightning thing [TS]

00:57:16   for five years like what advantage do we [TS]

00:57:18   continue to have over over us bc [TS]

00:57:21   especially now that we spread us bc to [TS]

00:57:24   all of our you know all of our macs and [TS]

00:57:27   our power brick connectors and you know [TS]

00:57:29   all that stuff and presumably if they [TS]

00:57:32   ever released new macs they will expand [TS]

00:57:34   it even more of them why are we still [TS]

00:57:36   using lightning in not saying that's not [TS]

00:57:38   a reason but just you know just go over [TS]

00:57:40   it again for me like tell me again what [TS]

00:57:42   the advantages are great if it's el [TS]

00:57:43   mocambo like here's our revenue from our [TS]

00:57:44   made for iphone program [TS]

00:57:46   and here's what we've been able to do [TS]

00:57:48   with the connector but changing the pins [TS]

00:57:49   through software and we're not beholden [TS]

00:57:51   to the USB consortium in here this love [TS]

00:57:53   habla and maybe there's an argument [TS]

00:57:58   within the company so that's those are [TS]

00:58:00   compelling arguments and now here's what [TS]

00:58:01   we would get with us bc everywhere would [TS]

00:58:02   be the same one connector for power data [TS]

00:58:06   peripherals video out at adapters for [TS]

00:58:11   networking like across max and all ass [TS]

00:58:14   devices including the future much bigger [TS]

00:58:16   iPads that were surely making with [TS]

00:58:18   multiple USB connectors on them right an [TS]

00:58:20   apple make a mouse yeah other person to [TS]

00:58:23   make that once you once you standardize [TS]

00:58:26   on just literally one omnidirectional [TS]

00:58:28   connector that's really small across all [TS]

00:58:31   your products that's that's an advantage [TS]

00:58:34   and you you get to take advantage of the [TS]

00:58:37   ecosystem of existing USBC peripherals [TS]

00:58:39   which presumably will only grow as other [TS]

00:58:42   things adopt it so an apple five years [TS]

00:58:45   ago I can't imagine this discussion even [TS]

00:58:46   taking place in serious ways apple today [TS]

00:58:49   I can imagine this discussion being had [TS]

00:58:51   prompted by whatever and I can imagine [TS]

00:58:53   the USBC contingent inside Apple winning [TS]

00:58:55   the argument and saying we're going to [TS]

00:58:58   go with the industry standard even [TS]

00:58:59   though it is worse than a few ways tech [TS]

00:59:01   wise because it's also better in a few [TS]

00:59:03   ways tech wise and there's an ecosystem [TS]

00:59:05   advantage not just for apple and non [TS]

00:59:07   apple companies but for Apple's own [TS]

00:59:10   products internally to standardize them [TS]

00:59:12   one because it's never been this never [TS]

00:59:13   been a chance to do that before at no [TS]

00:59:15   time in the past has there been any [TS]

00:59:17   viable choice for a standard connector [TS]

00:59:19   for like iPods and all macs except for I [TS]

00:59:22   guess when it was firewire but that was [TS]

00:59:23   part I was hardly viable and firewire [TS]

00:59:25   was definitely not the standard across [TS]

00:59:26   all macs that Max's the demon have it on [TS]

00:59:28   it so here we are and I find myself [TS]

00:59:32   incredibly believing a rumor that if you [TS]

00:59:35   drive phone would have a USBC connector [TS]

00:59:37   on it because you know it's not it's not [TS]

00:59:39   a slam dunk and I'm not even saying it's [TS]

00:59:41   higher than 5050 but i would i would say [TS]

00:59:42   it is fifty-fifty in my mind that tech [TS]

00:59:45   wise coin flip would Apple do it coin [TS]

00:59:49   flip that's that's where I come down on [TS]

00:59:51   us do you want them to I kind of do [TS]

00:59:54   because if they're going to standardize [TS]

00:59:58   on us bc everywhere [TS]

00:59:58   on us bc everywhere [TS]

01:00:00   the I'm sold on the uniformity win and [TS]

01:00:02   I'm also kind of sort of sold on the [TS]

01:00:06   durability win with the little bendy [TS]

01:00:08   finger things and I have no I have no [TS]

01:00:10   data on the right liability thing and of [TS]

01:00:12   course well my connector is still work [TS]

01:00:14   and I don't have these problems that [TS]

01:00:15   people have to do of price you know yeah [TS]

01:00:18   well though my wife said she had one of [TS]

01:00:19   hers that had the little scorch mark I [TS]

01:00:21   looked at it it wasn't like wasn't like [TS]

01:00:22   part was was but that you just just [TS]

01:00:25   mechanically speaking like I love the [TS]

01:00:27   Lightning activated was solid and didn't [TS]

01:00:29   have any little fragile Pinzon and [TS]

01:00:30   everything but the fact that they're [TS]

01:00:32   those little things those little fragile [TS]

01:00:33   fingers are inside the phones I can see [TS]

01:00:35   that being prompted a right I don't have [TS]

01:00:37   data on this but I'm willing to believe [TS]

01:00:40   and so if they did it I won't be angry [TS]

01:00:42   I'll be kind of proud of them for being [TS]

01:00:45   surprisingly pragmatic and courageous [TS]

01:00:48   and for ya kind of kind of not so much [TS]

01:00:52   courageous in terms of like like we're [TS]

01:00:53   willing to take the heat because I think [TS]

01:00:55   they wouldn't actually that's the other [TS]

01:00:56   aspect to this some people were going to [TS]

01:00:58   me like you just changed the connector [TS]

01:01:01   you're changing it again well first of [TS]

01:01:03   all just as a relative term like the [TS]

01:01:05   30-pin connector was around for almost [TS]

01:01:07   ten years and so you know that I think [TS]

01:01:10   that's a good run this is slightly more [TS]

01:01:13   than half of that it's if they ended up [TS]

01:01:15   swapping this out and slowly [TS]

01:01:16   transitioning it would be like five six [TS]

01:01:17   years by the time they were done [TS]

01:01:18   transitioning everything right all the [TS]

01:01:20   products they sold that's a little bit [TS]

01:01:22   that's you know it's shorter than a [TS]

01:01:24   30-pin but unlike the 30 pin to [TS]

01:01:28   lightning they wouldn't be changing one [TS]

01:01:30   proprietary connector for another they [TS]

01:01:32   would actually be moving to where [TS]

01:01:33   everybody else already is so I can't I [TS]

01:01:36   think actually people wouldn't be all [TS]

01:01:37   that mad about yes you'll be mad all I [TS]

01:01:38   have leave lightning cables what the [TS]

01:01:40   hell do I do with them right but there [TS]

01:01:42   is a wit there is a PR and real win [TS]

01:01:44   there to say but we move to the standard [TS]

01:01:47   we move to the industry standard so now [TS]

01:01:49   you know if you're in a mixed household [TS]

01:01:51   Android and iOS device you don't have to [TS]

01:01:52   have two separate charging cables and [TS]

01:01:54   the thing that you use to charge your [TS]

01:01:56   Mac can also charge your phone and just [TS]

01:01:58   there's a you know there's a story to be [TS]

01:02:01   had there to sell this so that it is [TS]

01:02:03   less impact so that it's basically even [TS]

01:02:05   though it hasn't been around for 10 [TS]

01:02:07   years we're not moving to another [TS]

01:02:08   proprietary one we're not screwing your [TS]

01:02:10   movie the interest and so people will be [TS]

01:02:12   less angry for a shorter [TS]

01:02:13   period of time I think Marco yeah I I [TS]

01:02:17   pretty much agree with John if you would [TS]

01:02:20   have asked me a year ago I would have [TS]

01:02:21   said all that why would they kill [TS]

01:02:23   anything that's dumb in this moment copy [TS]

01:02:24   your grab might have said it after that [TS]

01:02:25   who knows but the way I feel about it [TS]

01:02:28   now like it's what you know that now [TS]

01:02:29   that I've had my my USB see macbook pro [TS]

01:02:32   for a few months and I've I have a few [TS]

01:02:35   USBC cables and now I had the stupid [TS]

01:02:37   thing where I have like half of my [TS]

01:02:38   cables are that car and half for another [TS]

01:02:40   cry and its really annoying and you know [TS]

01:02:43   on the phone it's a little bit different [TS]

01:02:45   than like a laptop because it's the [TS]

01:02:46   other end of the cable but it is kind of [TS]

01:02:49   annoying when I'm packing for a trip and [TS]

01:02:51   I'm packing my charging cables that most [TS]

01:02:54   of what i use charges via lightning but [TS]

01:02:58   not all of what i use i still have to [TS]

01:02:59   have a u.s. you know some mini USB [TS]

01:03:01   cables and now i have a USBC cable for [TS]

01:03:04   this new laptop and probably anything i [TS]

01:03:06   get in the future will be USBC cables [TS]

01:03:08   there is a lot you know like the EU has [TS]

01:03:10   mandated certain charge cable standards [TS]

01:03:13   for a while and the reason why is [TS]

01:03:14   because this actually generates tons of [TS]

01:03:17   waste like all the different like waste [TS]

01:03:20   cables that people have to you know buy [TS]

01:03:22   separately and then we're at separately [TS]

01:03:24   if their own way and have all these [TS]

01:03:26   different connectors and everything it [TS]

01:03:28   actually does hurt progress on a number [TS]

01:03:30   of big ways to have all these [TS]

01:03:31   proprietary things I think all you have [TS]

01:03:34   to do to decide whether this is a good [TS]

01:03:36   idea or not kind of in like in theory is [TS]

01:03:39   to think like if they were designing the [TS]

01:03:42   iphone 5 the first cable if the first [TS]

01:03:45   phone not to use the dock connector if [TS]

01:03:46   they were designing that today would [TS]

01:03:49   they still make lightning today in a [TS]

01:03:52   world where USBC exists or would they [TS]

01:03:54   just use us bc and it's kind of you know [TS]

01:03:56   if you do the metal exercise like what [TS]

01:03:58   would be like the right thing to do if [TS]

01:04:00   they were if they had a clean start [TS]

01:04:02   today if there was no legacy to worry [TS]

01:04:03   about no established devices out there [TS]

01:04:05   on the world what would be like the [TS]

01:04:08   right choice and i think it's very clear [TS]

01:04:10   USPSA for the right choice you know [TS]

01:04:12   assuming it is probably more resilient [TS]

01:04:14   because of you know having the pins on [TS]

01:04:16   the cable and so instead of the plug [TS]

01:04:17   things like that but also just because [TS]

01:04:20   it is clearly a really good very soon to [TS]

01:04:25   be very widespread industry standard [TS]

01:04:27   and there's a lot of benefits to that [TS]

01:04:29   like Apple does love a good proprietary [TS]

01:04:32   port but when they can make one they do [TS]

01:04:34   love that they'll take it took advantage [TS]

01:04:36   when they can but not always sometimes [TS]

01:04:39   they just use standard things like us be [TS]

01:04:41   like on the max like you know they for a [TS]

01:04:43   long time they used a standard headphone [TS]

01:04:45   jack because that it wasn't worth making [TS]

01:04:48   their own custom headphone jack like the [TS]

01:04:51   world had a standard for this thing and [TS]

01:04:52   they used it and most of the time they [TS]

01:04:55   do that most of the time that's the [TS]

01:04:57   choice they make and right now I think [TS]

01:04:59   it's very very clear that you like when [TS]

01:05:02   they made the dock connector that was a [TS]

01:05:03   special purpose thing they made for [TS]

01:05:04   ipods they and they later adapted it [TS]

01:05:06   when they made lightning there was [TS]

01:05:08   nothing better for them to move to it [TS]

01:05:09   the industry the any of the USB [TS]

01:05:11   consortium and their people were [TS]

01:05:12   designing god knows what with all those [TS]

01:05:14   crazy like like the USB 3 b connector [TS]

01:05:17   mini micro USB the the seven connectors [TS]

01:05:20   i have to my digital cameras in the [TS]

01:05:22   house yeah it looks almost the same yeah [TS]

01:05:24   and that like pretty much everything the [TS]

01:05:26   USB people have ever designed from a [TS]

01:05:28   cable perspective or from a country [TS]

01:05:29   perspective rather has been horrendous [TS]

01:05:31   before us pc it's no coincidence that [TS]

01:05:34   Apple allegedly had a very big role in [TS]

01:05:36   USBC possibly even designed the whole [TS]

01:05:37   thing themselves and just like handing [TS]

01:05:39   it to the USB people saying here if [TS]

01:05:40   that's another reason by the way that [TS]

01:05:41   this argument could be one inside Apple [TS]

01:05:43   because whatever sort of not invented [TS]

01:05:45   here Apple pride things may be [TS]

01:05:47   preventing it like with lightning we [TS]

01:05:49   made that be like we kind of made us bc [TS]

01:05:51   too so yeah we're all good and we're all [TS]

01:05:53   good in the pride area even if the world [TS]

01:05:55   doesn't know it we here at Apple know [TS]

01:05:56   that we kind of made this too so that [TS]

01:05:59   there's another that that's why I can [TS]

01:06:01   imagine this argument big one inside [TS]

01:06:02   Apple exactly and so today no question [TS]

01:06:07   the right move if you were starting [TS]

01:06:08   fresh would be us bc and so the only [TS]

01:06:11   question is is it worth it for Apple to [TS]

01:06:15   endure the transition costs to get to [TS]

01:06:17   that point and I think you know Apple [TS]

01:06:22   you know I made a joke about courage [TS]

01:06:23   earlier referring to there they're [TS]

01:06:24   wonderful just justification for moving [TS]

01:06:26   the headphone jack but I think ditching [TS]

01:06:29   lightning this year and going to us bc [TS]

01:06:31   in this new fancy phone that would be [TS]

01:06:34   real courage because they are going to [TS]

01:06:36   hear about it from the users if they do [TS]

01:06:37   is they are definitely going to hear [TS]

01:06:39   from people i mean people are [TS]

01:06:41   mad today about lightning I think [TS]

01:06:43   they're still mad almost five years [TS]

01:06:46   later that they can't use their dock [TS]

01:06:48   connector that they bought ten years ago [TS]

01:06:50   to charge their iphone I do hope though [TS]

01:06:52   like maybe I bought his numbers in this [TS]

01:06:53   because Android phones are super risky I [TS]

01:06:55   think I saw like what their market share [TS]

01:06:57   is among smartphones I think it's like [TS]

01:06:58   eighty percent or something it's some [TS]

01:06:59   really really high number I'm hoping [TS]

01:07:02   that every house that has some high [TS]

01:07:05   percentage of the houses that have angry [TS]

01:07:06   people who are angry about like dropping [TS]

01:07:08   lightning the they'll be USBC charging [TS]

01:07:11   cables hanging around within a couple [TS]

01:07:12   years to charge the android phones mass [TS]

01:07:14   exactly and so if you think about like [TS]

01:07:16   what does an all USBC world look like [TS]

01:07:19   well we're already gonna be halfway [TS]

01:07:21   there because all android phones are [TS]

01:07:23   going to have it if they don't already [TS]

01:07:24   they're gonna have it you know probably [TS]

01:07:25   the next year right and so like you're [TS]

01:07:28   gonna start seeing now in you know in [TS]

01:07:30   places like like you know like hotel [TS]

01:07:33   nightstands and like charging cables in [TS]

01:07:36   like airports and and like terminals and [TS]

01:07:38   stuff like that like you're gonna start [TS]

01:07:40   seeing you know where we're used to see [TS]

01:07:41   maybe you'd have a lightning port or [TS]

01:07:44   lightning cable and maybe you have one [TS]

01:07:45   of those dual like lightning and micro [TS]

01:07:46   USB things you're gonna start seeing us [TS]

01:07:49   bc all over all those things now for all [TS]

01:07:51   the android phones and wouldn't it be [TS]

01:07:53   great if they could just do us bc and [TS]

01:07:56   have that cover although that would just [TS]

01:07:58   be the new standard for charging your [TS]

01:08:01   phone but that would be amazing i think [TS]

01:08:04   apple had big plans for lightning for it [TS]

01:08:06   being this like amazing universal report [TS]

01:08:09   that could do all these different data [TS]

01:08:10   things and everything and i think part [TS]

01:08:11   of the justification for removing the [TS]

01:08:14   headphone jack last year was you know it [TS]

01:08:16   turns out live in a wireless world like [TS]

01:08:18   most what we do is wireless it's still [TS]

01:08:20   like i'll go like i'll go look at like [TS]

01:08:22   you know audio stuff i try to buy like a [TS]

01:08:24   decent microphone or sound interface for [TS]

01:08:26   iOS devices and a lot of them didn't [TS]

01:08:29   even make the jump from 30-pin to [TS]

01:08:30   lightning I think lightning largely [TS]

01:08:32   hasn't panned out in like being the [TS]

01:08:35   universal accessory port Apple wanted it [TS]

01:08:37   to be and for a number of reasons one is [TS]

01:08:40   you know wireless things are so good [TS]

01:08:42   another is that Android is more of a [TS]

01:08:44   presence than I think Apple you know [TS]

01:08:45   thought it would be or wanted it to be [TS]

01:08:47   in that market you know it's similar to [TS]

01:08:49   like you know one of the reasons [TS]

01:08:50   everyone said why they wouldn't maybe do [TS]

01:08:53   this is what they just had to never make [TS]

01:08:54   light [TS]

01:08:55   headphones this past year and well no [TS]

01:08:57   lighting headphones have actually been [TS]

01:08:59   around for a couple years but there's [TS]

01:09:01   been like three pairs of them like [TS]

01:09:03   there's been almost none and almost [TS]

01:09:05   nobody uses them the only ones that have [TS]

01:09:07   any reasonable use are the ones that [TS]

01:09:08   Apple includes in the box for free with [TS]

01:09:10   the iphone 7 but if they changed us bc [TS]

01:09:13   they would probably just include a USBC [TS]

01:09:15   version and just like it was basically [TS]

01:09:18   no big deal for all the people who got [TS]

01:09:20   the ones in the box for free with the [TS]

01:09:21   iphone 7 it would be similarly no big [TS]

01:09:23   deal for all the people who would get [TS]

01:09:25   the new USBC ones in the box with the [TS]

01:09:26   iphone 8 or whatever it's called so like [TS]

01:09:28   that you can rule that argument right [TS]

01:09:30   out that doesn't matter that that [TS]

01:09:31   doesn't matter enough right if you also [TS]

01:09:34   look at the ipad in particular the ipad [TS]

01:09:38   really needs needs help you know it it [TS]

01:09:40   needs to become more of a work device to [TS]

01:09:44   boost its sales because it seems like [TS]

01:09:46   you know they nailed the like passive [TS]

01:09:48   consumption market pretty well if you [TS]

01:09:50   want a passive consumption by rich [TS]

01:09:52   people market yeah that yeah yeah the [TS]

01:09:55   high end of the passive consumption [TS]

01:09:56   market they they they have that covered [TS]

01:09:58   now where I think they need to make a [TS]

01:10:01   lot more headway is in the productivity [TS]

01:10:03   market and they are starting to see you [TS]

01:10:06   know things like things like the surface [TS]

01:10:08   hurting them but not in like a massive [TS]

01:10:10   way yet but in a way that they should [TS]

01:10:12   really be noticing and that they [TS]

01:10:14   probably are and for the ipad to grow [TS]

01:10:17   they they are making it more PC like [TS]

01:10:20   they added the smart keyboards they [TS]

01:10:21   added the smart connector they added the [TS]

01:10:23   pencil that you know they're going to [TS]

01:10:24   hopefully keep pushing in this direction [TS]

01:10:26   you know who knows what the software has [TS]

01:10:28   coming next month or this month or [TS]

01:10:30   whatever it is we'll see i guess but i [TS]

01:10:32   think there is large potential if you [TS]

01:10:35   would put a USBC port on an iPad because [TS]

01:10:38   right now I'm in earlier but like sound [TS]

01:10:41   devices and things that you like very [TS]

01:10:43   few them are available for lightning [TS]

01:10:44   everything is available for computers [TS]

01:10:47   like every kind of peripheral you can [TS]

01:10:49   think of is available with a USB [TS]

01:10:51   interface on the end of it and it made [TS]

01:10:54   me not USBC port necessary but like it [TS]

01:10:55   could plug into USB seaport through a [TS]

01:10:57   very easy cheap cable or a very easy [TS]

01:10:59   adapter that you probably would already [TS]

01:11:01   have three up in the bag if Apple wants [TS]

01:11:04   the iPad to become more of a computer [TS]

01:11:07   replacement [TS]

01:11:08   adding a USBC port or two or three is [TS]

01:11:11   not ridiculous you know it's a kind of [TS]

01:11:13   early I remember when I suggested that [TS]

01:11:15   it was on this show I suggested maybe a [TS]

01:11:18   couple years ago adding a bunch of USB [TS]

01:11:20   ports the ipad knife pretty sure both [TS]

01:11:22   you laughed at me very heartily because [TS]

01:11:25   every Apple commentator would have [TS]

01:11:27   laughed the suggestion a year ago or [TS]

01:11:29   more we all did every since the ipad [TS]

01:11:31   wanna live and laugh at it i said like [TS]

01:11:33   you have so much room on the side of the [TS]

01:11:35   ipad and they wanted to be a bit more [TS]

01:11:37   capable it's the place to put i was [TS]

01:11:39   thinking of us be a ports that's how [TS]

01:11:40   long ago it was like I was envisioning [TS]

01:11:41   USBA ports on the side of like the iPad [TS]

01:11:43   1 because there was actually room for [TS]

01:11:44   them back then but you know the Apple no [TS]

01:11:48   no I like I want more than one port on [TS]

01:11:50   the 12 inch iPad pro I don't want just [TS]

01:11:53   one centered in the bottom replacing the [TS]

01:11:54   Lightning port you have the opportunity [TS]

01:11:56   to put more than one there's plenty of [TS]

01:11:58   room and if you want it to be the pro [TS]

01:12:00   iPad like surface hardware it doesn't [TS]

01:12:04   have just one port for power and all USB [TS]

01:12:06   like the macbook one does so you gotta [TS]

01:12:09   compete yeah so I think the ipad there's [TS]

01:12:13   lots of new uses or uses that would be [TS]

01:12:16   better if the ipad had us bc ports at [TS]

01:12:19   least one and if they're gonna do that [TS]

01:12:21   why would they keep the Lightning port [TS]

01:12:23   also it would it would make very little [TS]

01:12:25   sense to keep the light of your [TS]

01:12:27   headphones right now speaking of that I [TS]

01:12:30   just realized the other day wouldn't [TS]

01:12:32   reading these stories about lighting [TS]

01:12:33   headphones and stuff I realized I [TS]

01:12:34   actually don't know where my lightning [TS]

01:12:36   headphones the came with my iphone 7 are [TS]

01:12:38   right now in the house I don't think I [TS]

01:12:40   lost them but I don't know where there [TS]

01:12:42   are now because I've been using air pots [TS]

01:12:43   and right if they if they get out ahead [TS]

01:12:46   of this if they do the transition now [TS]

01:12:47   with the anticipation to it has been two [TS]

01:12:50   things one thing marketer said that like [TS]

01:12:52   us bc it's not it's not pervasive now [TS]

01:12:54   but presumably in a few years it will be [TS]

01:12:56   pervasive thanks to android phones and [TS]

01:12:57   everything right so they'll be out ahead [TS]

01:12:59   of that so they will be saving their [TS]

01:13:01   customers from the experience of being [TS]

01:13:03   like oh I'm on vacation and oh I can't [TS]

01:13:07   use my iphone with this thingy or this [TS]

01:13:09   charge cable because it's not USB so [TS]

01:13:10   saving them from that and then to the [TS]

01:13:12   thing the Apple kind of knows in [TS]

01:13:13   controls is what is the time horizon for [TS]

01:13:15   wireless charging right is that just [TS]

01:13:18   around the corner is it one or two years [TS]

01:13:19   I feel like Apple if they switch now [TS]

01:13:21   will be saying [TS]

01:13:22   we believe that by the time we get our [TS]

01:13:23   device is something that we can't USB [TS]

01:13:25   can't use USBC anymore we'll have the [TS]

01:13:27   wireless charging thing covered so again [TS]

01:13:29   they're in a position to know and those [TS]

01:13:30   all seem like reasonable things that [TS]

01:13:32   happen well the other thing is like I [TS]

01:13:33   mean this this doesn't sound a lot more [TS]

01:13:35   likely than Apple adding USB 2 and iPad [TS]

01:13:38   but what if the phone is getting thicker [TS]

01:13:40   because they're getting rid of the [TS]

01:13:42   bezels and they need somewhere to put [TS]

01:13:43   things at the camera the reason why [TS]

01:13:45   those bezels are there is you know [TS]

01:13:47   partly out of like you know looks and [TS]

01:13:49   grip and everything but mostly because [TS]

01:13:51   that's where have to put a bunch of [TS]

01:13:52   components that are too deep to fit [TS]

01:13:54   behind the screen and if they're moving [TS]

01:13:56   to these larger screen like more edge to [TS]

01:13:58   edge phone designs that can be smaller [TS]

01:14:00   in the hand I have a smaller you know [TS]

01:14:02   width and height in the hand they might [TS]

01:14:05   have to get thicker in order to just [TS]

01:14:07   have space for things like a decent [TS]

01:14:08   camera get ready for some bigger camera [TS]

01:14:11   bumps well probably but that's that [TS]

01:14:14   seems like a more Apple II as as judged [TS]

01:14:16   by the iphone 7 they'll just make a [TS]

01:14:17   bigger bulge rather than make pulsing [TS]

01:14:19   water thicker but we'll see yeah maybe [TS]

01:14:22   anyway so my point is basically that [TS]

01:14:24   like in a perfect world if they started [TS]

01:14:26   from scratch they had no legacy they'd [TS]

01:14:27   probably go USB see that would probably [TS]

01:14:29   the best option if you look at the ipad [TS]

01:14:31   the ipad could really use us bc and it [TS]

01:14:34   wouldn't make a lot of sense it wouldn't [TS]

01:14:35   be very apple style to still keep [TS]

01:14:37   lightning on there they could just [TS]

01:14:38   replace that we are already not using [TS]

01:14:41   lightning for much else besides charging [TS]

01:14:45   like it's not being used for a whole lot [TS]

01:14:47   more by most people than just charging [TS]

01:14:49   your phone and they're already pushing [TS]

01:14:53   things like bluetooth for a lot of [TS]

01:14:55   peripherals for audio output and things [TS]

01:14:56   like that so and and of course then also [TS]

01:14:59   you look at the mac and the end the mac [TS]

01:15:00   you know if you have us bc on both [TS]

01:15:03   things everything shares the same [TS]

01:15:05   peripherals everything shares the same [TS]

01:15:07   cables you can charge them everywhere we [TS]

01:15:09   even with the android device cables you [TS]

01:15:11   can use all the devices for android [TS]

01:15:15   right now that are made by companies [TS]

01:15:16   like Sony that like if sony has to pick [TS]

01:15:19   between making something for lightning [TS]

01:15:21   or make something for us bc for android [TS]

01:15:23   phones they pick android because they [TS]

01:15:25   are there more of an android focus [TS]

01:15:26   company there's lots of companies like [TS]

01:15:28   that we're like you kind of have to like [TS]

01:15:29   when you pick teams like you see like [TS]

01:15:31   some of the headphones like there are [TS]

01:15:32   some USBC headphones now for android [TS]

01:15:34   phones [TS]

01:15:35   and there are some Lightning headphones [TS]

01:15:37   for iPhones and usually the same [TS]

01:15:39   headphone isn't available in both like [TS]

01:15:41   you kind of have to pick and it sucks [TS]

01:15:42   having this like this format war really [TS]

01:15:44   going on between these companies in [TS]

01:15:46   these different ecosystems where you [TS]

01:15:47   can't use the same headphones between [TS]

01:15:49   two different devices wouldn't it be [TS]

01:15:51   great if you could just have one [TS]

01:15:53   standard and USBC is good enough and [TS]

01:15:56   it's going to be good enough quite some [TS]

01:15:58   time we're not going to have to change [TS]

01:16:00   cables again in like three years from [TS]

01:16:01   now it's going to be a while and it [TS]

01:16:04   would be amazing to have that now there [TS]

01:16:06   is one other part of this that is worth [TS]

01:16:07   pointing out and that is the other end [TS]

01:16:09   of the cable the end that plugs into the [TS]

01:16:11   power brick or the computer and if the [TS]

01:16:14   case may be I think personally I think [TS]

01:16:17   it's more likely that this rumor has [TS]

01:16:20   been misunderstood and that the more [TS]

01:16:22   likely outcome here is that Apple's not [TS]

01:16:24   changing the phone to us bc but they're [TS]

01:16:26   just going to ship it in the box with a [TS]

01:16:28   USBC cable that plugs into USB see brick [TS]

01:16:31   but that's still going to have lightning [TS]

01:16:32   on the phone and that is way more likely [TS]

01:16:34   that's totally that's totally what I [TS]

01:16:37   thought and I think that's so much more [TS]

01:16:39   boring of a rumor so that's why I'm like [TS]

01:16:41   I don't want to talk about that because [TS]

01:16:42   it's like all right fine like all you [TS]

01:16:45   can do for that one is get angry about [TS]

01:16:47   the fact that now you have no place to [TS]

01:16:48   chip plug in your charging cable but [TS]

01:16:49   that would make such perfect sense along [TS]

01:16:51   with everything we have but but why is [TS]

01:16:52   that a story that's not a Wall Street [TS]

01:16:53   Journal caliber story like because who [TS]

01:16:56   you know who cares whatever I really [TS]

01:16:59   hope that's not it and the thing is in [TS]

01:17:01   many ways having us bc and the charger [TS]

01:17:04   end is actually worse than having us be [TS]

01:17:06   a and the charger end because I as I [TS]

01:17:08   rented on Twitter earlier like basically [TS]

01:17:09   like the entire world right now has tons [TS]

01:17:11   of infrastructure in place that has USB [TS]

01:17:15   a ports everywhere for people to chart [TS]

01:17:18   people to plug their phones into to [TS]

01:17:20   charge them with and this isn't just [TS]

01:17:23   like the phone owner having to buy a new [TS]

01:17:26   power brick or you know having to use a [TS]

01:17:27   different one that comes in the box and [TS]

01:17:29   throw other old ones this is like again [TS]

01:17:31   it's like airplanes cars hotels like all [TS]

01:17:35   is different yeah luggage all these [TS]

01:17:37   different places where you have us be a [TS]

01:17:39   ports those travel things that we all [TS]

01:17:41   have with like 12 USB a ports on them [TS]

01:17:43   you take the hotel so you can charge all [TS]

01:17:44   families devices with you now there's [TS]

01:17:46   nothing to say that all those vices [TS]

01:17:47   won't also convert to us bc at some [TS]

01:17:49   point it's just [TS]

01:17:49   the question of if you're changing the [TS]

01:17:51   non phone end of the cable which is what [TS]

01:17:53   we're talking about now even though it's [TS]

01:17:54   boring if you're changing the non phone [TS]

01:17:56   end of the cable is now the right time [TS]

01:17:58   to change away from a because what [TS]

01:18:00   you're not gaining much except for the [TS]

01:18:02   Ogam you're gaining is uniform sanity [TS]

01:18:04   with an apples line where you no longer [TS]

01:18:05   have the embarrassing situation where [TS]

01:18:07   you buy a macbook pro in an iphone and [TS]

01:18:08   you can't charge them at each other but [TS]

01:18:09   that's it that's all you get out of it [TS]

01:18:11   yeah and so like you know it would be [TS]

01:18:14   fine to have to have us bc to see as the [TS]

01:18:18   main thing or see the lightning as the [TS]

01:18:19   main thing that would be fine but i [TS]

01:18:21   think see the lightning as the cable [TS]

01:18:23   that comes the phone and as a thing the [TS]

01:18:25   most people have is actually less [TS]

01:18:26   convenient now and for the foreseeable [TS]

01:18:28   future then ada lightning would be [TS]

01:18:30   because there are so many a ports [TS]

01:18:34   everywhere in the world that people [TS]

01:18:36   already have installed or bought or [TS]

01:18:38   everything else and it goes way beyond [TS]

01:18:40   just buying a new power brick and it [TS]

01:18:41   goes into things like buying a new car [TS]

01:18:43   or reef or retrofitting airplanes and [TS]

01:18:45   like those are things that just don't [TS]

01:18:46   happen very often so we're going to have [TS]

01:18:48   us be a ports as like the new power [TS]

01:18:51   outlet for phones for a long time to [TS]

01:18:54   come and you can't adapt a USB a port to [TS]

01:18:59   have a USBC cable plugged into it you [TS]

01:19:02   can go the other direction with all [TS]

01:19:03   these little wonderful nine dollar [TS]

01:19:04   adapters and apple sells but you can't [TS]

01:19:06   go the other way you can't plug a USB [TS]

01:19:08   see device into USB a port it violates [TS]

01:19:12   the USB spec because as lots of weird [TS]

01:19:13   things that can go wrong if you do it [TS]

01:19:15   wrong and lots of like weird [TS]

01:19:16   combinations they didn't want to allow [TS]

01:19:18   with like what do you do with the [TS]

01:19:19   massive amount of power on these pins [TS]

01:19:20   and things like that and so that [TS]

01:19:22   direction can't be like legally adapted [TS]

01:19:24   by the USB spec and for very good [TS]

01:19:28   reasons that are probably likely to [TS]

01:19:29   change so if you're gonna have a cable [TS]

01:19:32   that you're going to want to plug into [TS]

01:19:33   whatever you find as you travel or go [TS]

01:19:35   throughout the world or in turn out of [TS]

01:19:37   your car wherever else you're probably [TS]

01:19:39   going to want a whatever the phone has [TS]

01:19:42   lightning your USB c 2 USB a and then [TS]

01:19:44   maybe have a dongle with your laptop's [TS]

01:19:46   you can plug it in there sometimes you [TS]

01:19:48   want to save yourself some email yeah go [TS]

01:19:50   you have to tell them that you know that [TS]

01:19:51   those connectors that go from a to c you [TS]

01:19:52   have to tell you have to say that yes i [TS]

01:19:54   know there are connected I know you can [TS]

01:19:55   go on lots of places and buy one from [TS]

01:19:57   some kind of no-name brand but there's a [TS]

01:19:59   reason why there aren't that many of [TS]

01:20:01   them and why you don't see people like [TS]

01:20:02   Apple selling [TS]

01:20:03   because they're bad bad things can [TS]

01:20:06   happen please don't use them so speaking [TS]

01:20:09   of saving email I forgot to mention that [TS]

01:20:11   i do have a modern Apple TV in the house [TS]

01:20:14   and that is us pc would either of you [TS]

01:20:16   care to wager guess how many times I've [TS]

01:20:18   plug to USC a USBC cable into that Apple [TS]

01:20:21   TV isn't that just a diagnostic port I [TS]

01:20:23   don't think it's like supposed to be a [TS]

01:20:24   user no it's it's it's for diagnostic [TS]

01:20:26   Janet's for developers like when i [TS]

01:20:27   install provenance the emulator oh yeah [TS]

01:20:29   it's you know similar to how you plug in [TS]

01:20:31   a phone to run devices or to run apps [TS]

01:20:33   that you right from xcode onto the phone [TS]

01:20:35   through USB same thing with the Apple TV [TS]

01:20:37   you plug it into the USB port and it [TS]

01:20:39   becomes an output device for xcode you [TS]

01:20:40   can run stuff on speaking of us bc and [TS]

01:20:43   then gender switch has us bc which is [TS]

01:20:44   out soon and has someone tweeted earlier [TS]

01:20:47   today that if you plug a nintendo switch [TS]

01:20:49   into a macbook pro the switch charges [TS]

01:20:51   the laptop not the other way around yeah [TS]

01:20:52   that's pretty great in the world of [TS]

01:20:55   ubiquitous connectors it is kind of a [TS]

01:20:56   weird situation because like we have the [TS]

01:20:58   it's kind of based on size that's like [TS]

01:20:59   it you expect if you're using your [TS]

01:21:01   laptop and you're like oh my phones low [TS]

01:21:02   i'm going to plug it into my laptop [TS]

01:21:03   that's the thing like we've all done [TS]

01:21:05   right you fully expect that when you [TS]

01:21:07   plug your phone into your laptop the [TS]

01:21:08   laptop will charge your phone the phone [TS]

01:21:10   wont charge your laptop and why do you [TS]

01:21:12   think that well because the batteries in [TS]

01:21:13   the lap and the laptop is bigger i guess [TS]

01:21:15   but when you do it with the switch i [TS]

01:21:17   guess they don't know how big they are [TS]

01:21:18   like a little dog that thinks it's the [TS]

01:21:20   big dog it's like i got your neck here's [TS]

01:21:22   some juice take this i don't know who [TS]

01:21:24   knows it could be just the mac think [TS]

01:21:25   it's being charged and it actually isn't [TS]

01:21:27   because i don't understand why the [TS]

01:21:28   switch would output charge or anything [TS]

01:21:30   but in in this world of ubiquitous USB [TS]

01:21:33   see that our future world where [TS]

01:21:35   everything has USB seaports it can be [TS]

01:21:37   confusing as to what the actual [TS]

01:21:38   relationship between devices with [TS]

01:21:41   batteries and then will be when you plug [TS]

01:21:42   them into each other and i'm sure [TS]

01:21:43   they're part of the standard is like for [TS]

01:21:45   that but they probably just didn't quite [TS]

01:21:47   do it right or something they are like [TS]

01:21:49   again why the hell this is switch [TS]

01:21:51   charging anything i don't think there [TS]

01:21:52   are any peripherals that plug into the [TS]

01:21:53   switch and derive power from it so who [TS]

01:21:55   knows yeah what do its various external [TS]

01:21:57   control like the the pro controller what [TS]

01:21:59   are those are those all just wireless [TS]

01:22:01   with their own chargers or what i would [TS]

01:22:03   guess so I mean though all existing game [TS]

01:22:05   console controls i have used one of the [TS]

01:22:07   terrible micro USB things maybe the the [TS]

01:22:10   switch pro controller has a USB see i [TS]

01:22:13   wouldn't know because i don't have a [TS]

01:22:14   pre-order for it [TS]

01:22:16   I'm working on that by the way so [TS]

01:22:18   everybody knows i do have orders i do [TS]

01:22:20   now have pre-orders for the switch and [TS]

01:22:24   for the zelda game that i want thanks to [TS]

01:22:25   some very helpful fans of the show so [TS]

01:22:29   far still no pro controller you're going [TS]

01:22:31   to tell me at some point how I'm [TS]

01:22:33   supposed to get a pro controller when i [TS]

01:22:34   get my switch also can i buy the games i [TS]

01:22:37   heard that Pete went when I mention that [TS]

01:22:39   I had these games in my amazon cart [TS]

01:22:41   ready to pre-order i got a number of [TS]

01:22:43   helping people saying why don't I just [TS]

01:22:44   buy a giant SD card and download them is [TS]

01:22:45   that a thing I can do yeah but like the [TS]

01:22:48   only reason i want the zelda it's like [TS]

01:22:49   the special edition that comes with a [TS]

01:22:50   bunch of little tchotchkes and stuff you [TS]

01:22:52   know and it comes with a soundtrack CD i [TS]

01:22:54   would throw all that away or I'd mail to [TS]

01:22:56   you exactly so so if you don't care [TS]

01:22:58   about that I'm pretty sure every single [TS]

01:23:00   game is use downloadable and the storage [TS]

01:23:02   on the switch itself is not that big so [TS]

01:23:04   everyone's telling you to buy an SD card [TS]

01:23:05   but I think if you just get the switch [TS]

01:23:06   and just want to play zelda you can just [TS]

01:23:08   get it and then download zelda and play [TS]

01:23:10   it and the digit of the story speaking [TS]

01:23:12   of switch about the zelda carts have you [TS]

01:23:14   seen pictures of how big the little the [TS]

01:23:16   switch cartridges are no like they're [TS]

01:23:19   really small like they're not as small [TS]

01:23:20   as like the Micro Micro SD cards but [TS]

01:23:22   they're smaller than you think they are [TS]

01:23:23   and that poses a problem because like [TS]

01:23:27   what if kids find these little games and [TS]

01:23:29   stick them in their mouth swallow them [TS]

01:23:30   or do something else bad with them right [TS]

01:23:31   so Nintendo solution to this was to coat [TS]

01:23:35   the cartridges they sell with a very [TS]

01:23:37   very bad tasting substance so people are [TS]

01:23:39   now licking antenna switch Carter that's [TS]

01:23:42   the backstory i had seen people say oh [TS]

01:23:44   yes they really do taste like garbage I [TS]

01:23:46   didn't know what the back story was [TS]

01:23:48   though yeah that's that's what I've [TS]

01:23:50   heard it's a plausible theory because it [TS]

01:23:52   is it is like kind of a you know a [TS]

01:23:53   swallowing choking hazard they're small [TS]

01:23:55   enough and they're going to be around [TS]

01:23:56   kids like because you know it's not it's [TS]

01:23:58   not like that there you're not worried [TS]

01:23:59   about it kids swallowing the sim card [TS]

01:24:00   from your phone because kids aren't [TS]

01:24:01   playing with the sim card in your phone [TS]

01:24:03   but kids will be around these loose [TS]

01:24:04   cartridges for the switch or they you [TS]

01:24:06   know bring a bunch of them in the back [TS]

01:24:07   of the car with them and play them on a [TS]

01:24:08   car trip and stuff and they're you know [TS]

01:24:10   younger sibling gets ahold of them and [TS]

01:24:11   so apparently they taste terrible wait [TS]

01:24:14   so I sort of question all right so so I [TS]

01:24:17   used to bite my nails and one of the [TS]

01:24:19   ways i stopped was i got one of those [TS]

01:24:20   like horrible tasting nail polish things [TS]

01:24:22   same theory and yeah however the one of [TS]

01:24:25   the shortcomings of that is that it [TS]

01:24:26   would like rub off on like [TS]

01:24:29   preparing or like anything anything that [TS]

01:24:31   I touched would taste horrible and so if [TS]

01:24:35   you like handle a switch cartridge and [TS]

01:24:37   you can make a sandwich it like is it [TS]

01:24:39   going to rub off at all are you gonna [TS]

01:24:40   taste that so I have to say that this is [TS]

01:24:43   the internet and I've just read some [TS]

01:24:45   tweets so for all I know this is totally [TS]

01:24:47   false and people just got some weird [TS]

01:24:50   foul tasting stuff on their switch [TS]

01:24:51   cartridges but i will say that now [TS]

01:24:53   assuming the story is true i would think [TS]

01:24:57   that the coding they put in these [TS]

01:24:58   cartridges would have some of the same [TS]

01:25:00   problems as the nail buying stuff one [TS]

01:25:02   that it would eventually be able to wear [TS]

01:25:04   off or be sucked off as very determined [TS]

01:25:06   nail biters know well that if you really [TS]

01:25:08   if you really want to go to town you can [TS]

01:25:10   a build up a tolerance to and be [TS]

01:25:12   eventually remove that substance stuff [TS]

01:25:15   it I quit with one application but [TS]

01:25:18   that's how bad it was you're you're not [TS]

01:25:20   as a terminus on some little children [TS]

01:25:23   yeah it I can tell you from personal [TS]

01:25:27   experience with people my family who I [TS]

01:25:29   will not name who are not me that it is [TS]

01:25:32   possible to if you are stubborn enough [TS]

01:25:35   to get rid of stuff and to like you said [TS]

01:25:38   that like will it come off on your hands [TS]

01:25:40   I think it has to necessarily come off [TS]

01:25:43   your hands if your hands are wet because [TS]

01:25:44   if it doesn't come off on your hands [TS]

01:25:46   when they're wet it also won't come off [TS]

01:25:47   on your tongue on you right and so I [TS]

01:25:49   think those are real things but what I'm [TS]

01:25:51   hoping is that cartridges don't get [TS]

01:25:53   handled much under normal circumstances [TS]

01:25:55   and the people's hands are not wet [TS]

01:25:56   enough to pull off the stuff again [TS]

01:25:58   assuming this entire story is true but [TS]

01:25:59   all we know is that when any of us gets [TS]

01:26:02   it or encounters a nintendo switch [TS]

01:26:03   cartridge is incumbent upon us as part [TS]

01:26:06   of the homework for the show to like it [TS]

01:26:07   you just give me a really good reason to [TS]

01:26:10   just download all my games and not ever [TS]

01:26:11   buy one well you have to get one to like [TS]

01:26:14   you have to tips gonna want to look at [TS]

01:26:15   that i just have to look Maya SD cards [TS]

01:26:17   and see if that has the same coding [TS]

01:26:17   that's right you need to ABX test this [TS]

01:26:20   oh my god we are sponsored this week by [TS]

01:26:24   betterment to learn more visit [TS]

01:26:25   betterment calm / ATP betterment has [TS]

01:26:28   changed the industry are making [TS]

01:26:30   investing easier and available at a [TS]

01:26:32   lower cost here's the thing with better [TS]

01:26:34   man it's actually a better way to invest [TS]

01:26:36   your money because this is really your [TS]

01:26:38   money betterment combined time-tested [TS]

01:26:41   investing principles with the train [TS]

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01:27:00   improve your investments today investing [TS]

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01:27:08   learn more visit betterment calm / ATP [TS]

01:27:11   that's betterment calm / ATP betterment [TS]

01:27:14   investing made better ah anyway oh I [TS]

01:27:21   think what the thing that bothers me [TS]

01:27:24   about the iphone USBC thing is if the [TS]

01:27:27   USBC is on the device itself is on the [TS]

01:27:29   iphone what technical thing does that [TS]

01:27:33   solve like yes I understand that there's [TS]

01:27:35   a consistency with the rest of like the [TS]

01:27:37   laptop line but what does that actually [TS]

01:27:39   do for an iphone that makes the iphone [TS]

01:27:42   itself better don't we get the advantage [TS]

01:27:45   of dedicated analog audio pins so that [TS]

01:27:48   we don't need the deck and the things [TS]

01:27:49   anymore and we could have cheap [TS]

01:27:51   headphones to connect to us bc or limas [TS]

01:27:52   remembering this both USBC add lighting [TS]

01:27:55   have have ways to do that however we [TS]

01:27:58   also did find that in the little apple [TS]

01:28:00   dongle is a little tiny back because dax [TS]

01:28:02   costs nothing and it's not a very good [TS]

01:28:04   one but it doesn't matter for most [TS]

01:28:05   people for what they're using it's fine [TS]

01:28:08   sorry that's a potential advantage that [TS]

01:28:10   you could get if Apple decides to take [TS]

01:28:11   advantage of it and if they're it may I [TS]

01:28:14   have no idea if there are any existing [TS]

01:28:16   headphones that take analog audio [TS]

01:28:17   signals and have instead of a you know a [TS]

01:28:20   regular headphone jack come and they [TS]

01:28:21   have a USB see one but in theory that's [TS]

01:28:23   one there's also you know techno tech [TS]

01:28:26   buys the thing with the bendy pins that [TS]

01:28:27   we talked about like who knows how big a [TS]

01:28:29   problem that is but it stands to reason [TS]

01:28:33   that it is better to have the parts that [TS]

01:28:36   eventually fatigue or bend or wear out [TS]

01:28:38   on the cable you can throw away and not [TS]

01:28:41   inside the device so that's another tech [TS]

01:28:42   advantage yeah I guess I guess I just [TS]

01:28:45   there's nothing that you guys have said [TS]

01:28:48   or that I can think of that makes me [TS]

01:28:51   think oh this is a technical problem [TS]

01:28:52   that's being solved with us bc it is [TS]

01:28:54   worth that that juice is worth [TS]

01:28:56   squeeze of pissing off the entire world [TS]

01:28:59   for another for another cable change or [TS]

01:29:03   another port don't you think you guys [TS]

01:29:04   not agree what you both said that you [TS]

01:29:05   thought people will be angry but I [TS]

01:29:06   totally think people will be less angry [TS]

01:29:08   than 30 pin delighting even though [TS]

01:29:10   30-pin was 30 10 years old I think [TS]

01:29:12   they'll be less angry about this because [TS]

01:29:13   it's a switch to the standard because [TS]

01:29:16   yes you're going to be grumbly you're [TS]

01:29:18   assuming though that people have us bc [TS]

01:29:19   devices i am cheap and i don't buy [TS]

01:29:22   expensive things terribly often but i [TS]

01:29:26   always keep up-to-date on on iphones and [TS]

01:29:30   ipads whatnot and and I don't have a you [TS]

01:29:33   like I said the only USBC device i have [TS]

01:29:35   is an apple TV that I've never plugged [TS]

01:29:36   USBC into they'd be a little bit ahead [TS]

01:29:38   of the curve like I agree people don't [TS]

01:29:40   have but I think every story about this [TS]

01:29:42   would be Apple concedes or like the most [TS]

01:29:45   negative story you can have a apple [TS]

01:29:47   finally concedes and does what everyone [TS]

01:29:48   else does Apple finally gets in line [TS]

01:29:50   ever finally does the industry standard [TS]

01:29:52   thing I think that would be the negative [TS]

01:29:54   Apple spin on these stories and you know [TS]

01:29:56   again with the European regulations [TS]

01:29:57   requiring whatever was mini USB and [TS]

01:29:59   probably going to require us bc like i [TS]

01:30:01   think that's the spin on the story and [TS]

01:30:03   yes it's like oh I don't care what the [TS]

01:30:05   hell'd standards I got a houseful of [TS]

01:30:06   freaking lightning cables and I [TS]

01:30:07   worthless to me right like people will [TS]

01:30:08   be angry but I think the story will be [TS]

01:30:11   Apple gets in line with everybody else [TS]

01:30:13   and that will soften the blow again I [TS]

01:30:17   think if you're going to do that though [TS]

01:30:18   you wait another year or something like [TS]

01:30:20   that because everyone is still sensitive [TS]

01:30:23   to this because I still within the last [TS]

01:30:25   month have heard people whining about [TS]

01:30:26   lightning ports and and so if you're [TS]

01:30:30   going to make this jump you make the [TS]

01:30:31   jump where it's when it's it's it's [TS]

01:30:33   preposterous that Apple isn't on us bc [TS]

01:30:36   right now I really member though do you [TS]

01:30:39   want the little ice yeah because again [TS]

01:30:42   at the thing that I can't get past is [TS]

01:30:44   it's not solving any technical problem [TS]

01:30:46   that I'm aware of maybe on like an iPad [TS]

01:30:49   maybe if you wanted to plug in say an [TS]

01:30:51   external display which I guess you can [TS]

01:30:52   do that with the hdmi cable on a phone [TS]

01:30:54   or pad anyway I've had anyway so yeah [TS]

01:30:56   I'm failing to see what technical [TS]

01:30:58   problem that makes the iPhone itself [TS]

01:31:00   better what technical problem are they [TS]

01:31:04   solving by doing this because otherwise [TS]

01:31:05   why bother well we also don't know how [TS]

01:31:07   pervasive the Lightning connect [TS]

01:31:10   your problems are like I don't know how [TS]

01:31:11   many people do we know who have had this [TS]

01:31:12   problem I I know two people Marco and [TS]

01:31:15   Merlin right who have both had problems [TS]

01:31:17   with the contacts you know the bendy [TS]

01:31:20   little bits coming out of thing and then [TS]

01:31:21   scorching the little connectors I [TS]

01:31:23   believe what it marketed you get your [TS]

01:31:25   phone replaced because of that yeah I [TS]

01:31:27   did and then Merlin I don't know if you [TS]

01:31:30   got anything replaced but he had like we [TS]

01:31:31   were only the hardware virus because [TS]

01:31:32   once one of the little bendy pieces of [TS]

01:31:35   metal doesn't contact with the shiny [TS]

01:31:37   gold bits on the Lightning connector and [TS]

01:31:39   starts arcing it can cause a little [TS]

01:31:41   Bernie spot there and that makes the [TS]

01:31:42   connection even worse and more working [TS]

01:31:43   and so on and so forth and now you have [TS]

01:31:45   a lightning connector that has a little [TS]

01:31:47   Bernie spot on it and if you put that [TS]

01:31:49   lightning connector into another device [TS]

01:31:50   now you have poor contact between the [TS]

01:31:52   Bernie spot and the little bendy metal [TS]

01:31:54   thing and it causes that to arc and so [TS]

01:31:56   it's like it's like a hardware virus as [TS]

01:31:57   you plug this this plug into a bunch of [TS]

01:32:00   other devices eventually they all get [TS]

01:32:01   this little burning spot on the same [TS]

01:32:03   place and that's bad and is this just a [TS]

01:32:06   problem that is really rare and esoteric [TS]

01:32:08   and really much more much smaller than [TS]

01:32:10   the grand scheme of things than Apple's [TS]

01:32:11   bad strain relief I don't know but I do [TS]

01:32:14   know two people and it did cause a [TS]

01:32:16   warranty replacement for sure and at [TS]

01:32:18   least one of them that i think would [TS]

01:32:21   fall into the category of potentially a [TS]

01:32:23   tech problem that the USBC is solving [TS]

01:32:26   numbers are it's hard it's hard to know [TS]

01:32:29   without numbers you know I guess I just [TS]

01:32:31   but but here again that's like that's [TS]

01:32:33   solving a problem for Apple that that [TS]

01:32:35   your average consumer even I don't [TS]

01:32:37   really care about what Marco didn't want [TS]

01:32:39   to get his phones well maybe did because [TS]

01:32:40   of this the microphone thing but like [TS]

01:32:42   people don't want to have to bring [TS]

01:32:43   anything again it's not right I'm does [TS]

01:32:45   USBC saw the lint problem that's another [TS]

01:32:47   sort of anecdotal thing we don't have [TS]

01:32:48   numbers for but like how many people [TS]

01:32:50   have you heard about like my thing would [TS]

01:32:51   in charge and I had to get out the [TS]

01:32:53   dentist gear and start pulling out the [TS]

01:32:55   little lint balls or cat hair from [TS]

01:32:57   inside the thing or I brought to an [TS]

01:32:58   apple store and they had to do it for me [TS]

01:33:00   my parents have had this problem where [TS]

01:33:02   they had to have lint pulled out of [TS]

01:33:04   their thing pulled out of their lighting [TS]

01:33:06   connector by like an apple store person [TS]

01:33:08   right does USBC suffer from that as much [TS]

01:33:11   as lightning I have no idea but that is [TS]

01:33:13   another potential tech problem not just [TS]

01:33:15   for Apple for warranty or present people [TS]

01:33:17   don't want their crap to break and have [TS]

01:33:18   to bring it to the store either [TS]

01:33:19   especially it's so hard to get an [TS]

01:33:21   appointment and it's annoying to be in [TS]

01:33:22   there [TS]

01:33:23   I don't know I just I feel like if if i [TS]

01:33:26   were to wager a guess I think it's what [TS]

01:33:28   we ought our initial interpretation was [TS]

01:33:30   which is it's going to the cable [TS]

01:33:33   included in the box maybe lightning to [TS]

01:33:36   USB see that falls down though because [TS]

01:33:38   of what marco was describing about how [TS]

01:33:39   the entirety of power charging in the [TS]

01:33:41   world is all done via USB a I think [TS]

01:33:46   Apple this is one of the old school [TS]

01:33:47   things where I would say would Apple do [TS]

01:33:49   this one hundred percent I totally [TS]

01:33:50   believe Apple would would go lightning [TS]

01:33:52   to USB see despite everything we just [TS]

01:33:53   said and we all agree on the USBA is [TS]

01:33:56   more common why would Apple do it [TS]

01:33:58   because they'd be like this is our [TS]

01:33:59   connector for our stuff and our power [TS]

01:34:01   bricks and our computers and by the way [TS]

01:34:03   we sell the other one for a reasonable [TS]

01:34:05   price so buy more peripherals from us [TS]

01:34:06   and you know buy more adapters and it's [TS]

01:34:08   fine i 100% believe Apple to do that [TS]

01:34:11   it's just hard to sell tell from this [TS]

01:34:13   rumor and speaking of hardware virus I [TS]

01:34:15   hope this rumor is a different kind of [TS]

01:34:17   hardware virus and that even as if Apple [TS]

01:34:20   is either doing the boring thing or not [TS]

01:34:22   doing anything and they just come with [TS]

01:34:23   plain old USB a to lightning connectors [TS]

01:34:25   like every other thing the fact of the [TS]

01:34:27   story is out there that I'm you know [TS]

01:34:29   every tech site and the wall street [TS]

01:34:30   journal in podcast and everybody are [TS]

01:34:32   talking about it and it seems to me [TS]

01:34:35   collectively slowly convincing ourselves [TS]

01:34:36   to this would be a good idea it would be [TS]

01:34:38   great if somewhere it out there like no [TS]

01:34:40   Wall Street Journal that's not what you [TS]

01:34:42   were supposed to be leaking at all it's [TS]

01:34:44   just a bit too much the other end of the [TS]

01:34:45   cake and then come the time when when [TS]

01:34:47   the new iphone is released we're all [TS]

01:34:48   disappointed that it doesn't have USB [TS]

01:34:50   see Apple be like that wouldn't away [TS]

01:34:51   from us so it's like a hardware mind [TS]

01:34:53   virus Wow yeah I don't know what to make [TS]

01:34:56   of it like it wouldn't entirely [TS]

01:34:58   surprised me at the phone itself had a [TS]

01:35:00   USBC port on it but I just I keep coming [TS]

01:35:02   back to and I can't get past what is it [TS]

01:35:04   really doing for the device like what [TS]

01:35:07   what problem is that solving for the [TS]

01:35:09   device I'm not saying there isn't one [TS]

01:35:11   it's making a lot of things more [TS]

01:35:12   convenient and in in the very very [TS]

01:35:14   likely future that we're going to have [TS]

01:35:16   because you know android is you know [TS]

01:35:19   doing this so we're going to have all [TS]

01:35:20   these USBC cables out there in the world [TS]

01:35:21   it's going to be very very convenient if [TS]

01:35:24   we also if we not only can just have one [TS]

01:35:26   cable but then you can plug in your [TS]

01:35:27   iphone to any of these things anywhere [TS]

01:35:29   that's going to be incredibly it's also [TS]

01:35:31   keeping it for just people who travel [TS]

01:35:33   with an iphone and the laptop and [TS]

01:35:36   you can have one charger that you kind [TS]

01:35:38   of switch between them as needed or you [TS]

01:35:40   can swap cables between them if what if [TS]

01:35:42   you forget one of the cables or one of [TS]

01:35:43   them goes bad or you only have one long [TS]

01:35:46   table and one short cable and you need [TS]

01:35:48   to flip where they are for a certain [TS]

01:35:49   arrangement that you have when you're [TS]

01:35:50   traveling or something like there's all [TS]

01:35:52   sorts of like everyday practical [TS]

01:35:54   advantages that this could bring in a [TS]

01:35:57   world where everything else is us bc and [TS]

01:35:59   i think it's very clear we are heading [TS]

01:36:00   towards that world like the rubber [TS]

01:36:02   everything else is USBC that's happening [TS]

01:36:04   Apple is leading the charge with the max [TS]

01:36:07   like so that's obviously happening it's [TS]

01:36:10   here like if you've bought a new macbook [TS]

01:36:12   pro in the last five months you already [TS]

01:36:16   are in this world at least partially and [TS]

01:36:17   as they update the imax hopefully in a [TS]

01:36:19   few weeks and everything else like you [TS]

01:36:21   know over the next couple years like if [TS]

01:36:23   you buy a new mac it is almost certainly [TS]

01:36:25   going to be all USB see so again like [TS]

01:36:28   this world is here this is happening [TS]

01:36:31   this is already a thing there's all [TS]

01:36:33   sorts of great accessories for us bc now [TS]

01:36:36   like think of all the all that like [TS]

01:36:38   standard you know just how like iOS has [TS]

01:36:40   had support for standard USB devices [TS]

01:36:42   like like standard hid things standard [TS]

01:36:45   sound devices things that without any [TS]

01:36:46   drivers or anything for a long time now [TS]

01:36:48   but in order to plug them in you had to [TS]

01:36:49   get one of those like lightning to USB [TS]

01:36:50   camera connection kit adapters and this [TS]

01:36:53   would actually allow the phone to have [TS]

01:36:55   like a standard port that is always [TS]

01:36:58   there that can support a whole bunch of [TS]

01:37:00   new devices that can make you feel more [TS]

01:37:02   useful in certain like specialized [TS]

01:37:04   scenarios so there's like there's the [TS]

01:37:05   everyday practicality of all these [TS]

01:37:06   different charge cables that are going [TS]

01:37:08   to be everywhere there's carrying it [TS]

01:37:09   with you in a bag full of a USBC laptop [TS]

01:37:12   with all the USBC cables you're going to [TS]

01:37:13   have for that not having to have two [TS]

01:37:14   separate sets of cables with difference [TS]

01:37:15   in two connectors and everything it's [TS]

01:37:17   just tons of everyday practicality plus [TS]

01:37:19   all this edge case power that you could [TS]

01:37:21   have by having this device be a member [TS]

01:37:24   of the USBC ecosystem a first class [TS]

01:37:26   member have it be a USBC host device [TS]

01:37:28   that can have other USBC things put into [TS]

01:37:30   it and have that just work in addition [TS]

01:37:32   to being charged and everything and [TS]

01:37:34   eventually have Thunderbolt 3 or [TS]

01:37:35   Thunderbolt 7 on your phone's right [TS]

01:37:37   maybe I mean they probably they wouldn't [TS]

01:37:39   probably even need that because USB 3 is [TS]

01:37:41   already really fast for most things a [TS]

01:37:43   phone would be transferring over an [TS]

01:37:44   external bus you would do it for a video [TS]

01:37:46   outline on [TS]

01:37:47   the 27 inch iPad pro so you could have [TS]

01:37:49   two of them next to each other actually [TS]

01:37:51   it's pretty cool but yeah yeah and again [TS]

01:37:53   and then I'll also think of the ipad [TS]

01:37:54   we're like if they want to bring the [TS]

01:37:56   ipad forward in a big way one of the [TS]

01:37:58   ways to do that would be to give it a [TS]

01:37:59   USB port of some of some kind and of [TS]

01:38:02   course these days that would be a USBC [TS]

01:38:03   port and if you have that why would you [TS]

01:38:05   keep lightning there and if you're [TS]

01:38:06   getting rid of lightning there might as [TS]

01:38:08   well also get lightning on the phone and [TS]

01:38:10   also be a lot more comfortable with the [TS]

01:38:12   European Union in the process so there's [TS]

01:38:15   lots of reasons to do it and I mean [TS]

01:38:18   Casey so you know as and I think the one [TS]

01:38:20   of us who's who's most cool on this idea [TS]

01:38:22   would you at least agree that if they [TS]

01:38:25   were starting clean today with no with [TS]

01:38:27   no legacy baggage would USBC be the [TS]

01:38:29   right choice Oh without question and you [TS]

01:38:33   know sitting here thinking about it um I [TS]

01:38:35   I feel like the only way this makes that [TS]

01:38:40   that this feels better to me is if [TS]

01:38:43   inductive charging really is a thing [TS]

01:38:45   right because although i plug in phone's [TS]

01:38:48   constantly because i'm a developer I [TS]

01:38:50   like Aaron for example she the only time [TS]

01:38:54   she ever plugs her phone into anything [TS]

01:38:55   it's just the wall to charge it and yeah [TS]

01:39:00   it would be kind of a pain in the butt [TS]

01:39:01   if she had to bring her like charging [TS]

01:39:03   pad everywhere she goes in order to [TS]

01:39:05   charge your phone but that makes it [TS]

01:39:08   sting a little bit less I feel like I [TS]

01:39:11   don't know why maybe now that I'm saying [TS]

01:39:12   that out loud it seems bananas to me [TS]

01:39:14   because it's really no different because [TS]

01:39:16   you know if it's USB see them then we [TS]

01:39:18   would have to bring that specific USBC [TS]

01:39:20   cable because it would be the only one [TS]

01:39:21   in the house but if it's an inductive [TS]

01:39:23   charging pad suddenly that's better [TS]

01:39:25   because I don't know why but it just [TS]

01:39:26   feels better to me even though I admit [TS]

01:39:29   that that makes no sense so maybe maybe [TS]

01:39:32   that's the fix is inductive charging is [TS]

01:39:34   the thing since it's wireless and apple [TS]

01:39:36   hates wires and you know USBC for like [TS]

01:39:39   you know Apple TV style if you need it I [TS]

01:39:41   don't know I I think that's a charging [TS]

01:39:44   is probably a separate thing like it's [TS]

01:39:46   the kind of thing where like if it ever [TS]

01:39:48   makes sense to do in an iphone which so [TS]

01:39:51   far it seems like the the uses that have [TS]

01:39:53   been out there in the world so far have [TS]

01:39:55   not been very compelling for lots of [TS]

01:39:57   different reasons some of which seem [TS]

01:39:59   insurmountable but [TS]

01:40:01   we'll see if that ever changes but [TS]

01:40:03   things like the horrible efficiency of [TS]

01:40:05   it and the incredible close proximity [TS]

01:40:08   need to have to the charging device but [TS]

01:40:11   anyway or the pad whatever it is but I [TS]

01:40:13   see this is separate things you know [TS]

01:40:15   like you know it's it's very high and [TS]

01:40:17   even like Apple I said this [TS]

01:40:19   multiplication i think phil has it made [TS]

01:40:20   a few comments to this degree you know [TS]

01:40:22   you have a wire you can plug this into [TS]

01:40:24   charge it's no big deal like wireless [TS]

01:40:26   charging sounds great if you think about [TS]

01:40:28   like oh I could just walk around [TS]

01:40:29   everywhere my whole house my whole work [TS]

01:40:31   my the whole world outside maybe and my [TS]

01:40:34   phone just always charged from the air [TS]

01:40:36   but that probably isn't what it would be [TS]

01:40:38   it would probably be like you just have [TS]

01:40:40   these wireless charging pads like on [TS]

01:40:43   your desk and stuff like that isn't that [TS]

01:40:44   much better than a cable oh that's all [TS]

01:40:46   it's pretty pretty better than a cable i [TS]

01:40:48   think i think if you just have think of [TS]

01:40:50   the area in everybody's house where they [TS]

01:40:52   dump all their devices to charge in the [TS]

01:40:53   rat's nest of wires that they have there [TS]

01:40:55   if there was just a nice pad and I could [TS]

01:40:57   just pile things on top of it and that's [TS]

01:40:58   assuming they just go with like [TS]

01:41:00   inductive charging with this type of [TS]

01:41:01   thing if they go with the what was that [TS]

01:41:03   company called the wasn't Steve Pearlman [TS]

01:41:05   the onlive guy I forget anyway the the [TS]

01:41:08   beamforming when I kind of tech that [TS]

01:41:10   could be used to deliver power P [TS]

01:41:12   something that's the thing that you're [TS]

01:41:14   talking to said I'm wandering around my [TS]

01:41:15   house when my thing is charging and that [TS]

01:41:17   is way way way slower but even if it's [TS]

01:41:20   just like within the same room like [TS]

01:41:21   imagine putting your phone on your [TS]

01:41:23   nightstand to charge at night but not [TS]

01:41:25   plugging it in and not having to put it [TS]

01:41:27   on a pad and not having your brain Sully [TS]

01:41:29   microwave by the thing that's near yeah [TS]

01:41:31   that's a little concerning to be honest [TS]

01:41:33   and then my phones you can scratch it by [TS]

01:41:35   the by my nightstand like I have a [TS]

01:41:37   little dock it's great see I think I [TS]

01:41:39   think the real reason why dog industry [TS]

01:41:41   yeah yeah I know I think the real reason [TS]

01:41:43   why Apple is going to switch the USBC on [TS]

01:41:45   the phone is that I just got these [TS]

01:41:48   awesome studio need docs for everything [TS]

01:41:50   and they're really nice so now whenever [TS]

01:41:52   i buy new docks last time when they [TS]

01:41:54   change the Lightning was right after i [TS]

01:41:55   bought the elevation dock and so now [TS]

01:41:58   that i bought new docks finally i [TS]

01:42:00   finally replaced my elevation docks [TS]

01:42:01   after five years or what however long [TS]

01:42:03   it's been now Apple is going to change [TS]

01:42:06   away from lightning and maybe buy all [TS]

01:42:07   new docks well the good news for the [TS]

01:42:10   Kickstarter for [TS]

01:42:12   iOS device Doc's made of like you know [TS]

01:42:15   fancy burled walnut and all sorts of [TS]

01:42:17   other things I have the good news is [TS]

01:42:19   that once wireless charging is here you [TS]

01:42:21   can still sell those same docs it's even [TS]

01:42:22   easier because they don't have to even [TS]

01:42:24   charge it's just basically like a little [TS]

01:42:26   stand for your phone like a little home [TS]

01:42:28   for it just it props it up and makes it [TS]

01:42:30   look cute because in the end I mean I [TS]

01:42:33   know you think that IO is a charging [TS]

01:42:34   dock it's very important that it charted [TS]

01:42:36   in the end it's a little stand for your [TS]

01:42:38   phone it's a nice stand for my phone I [TS]

01:42:41   know I'm just saying like that industry [TS]

01:42:43   will not be decimated by wireless [TS]

01:42:44   charging in fact that industry will be [TS]

01:42:46   freed from having to worry about the [TS]

01:42:47   silly electronics and they can [TS]

01:42:49   concentrate where they really care about [TS]

01:42:50   which is fine materials and [TS]

01:42:53   craftsmanship and so on and so forth and [TS]

01:42:55   you can use all the money you're saving [TS]

01:42:56   by not buying two sets of cables for [TS]

01:42:58   everything and just dump it all into [TS]

01:42:59   docs that's right yea Bwana made from [TS]

01:43:01   what is your little heavy cylinder made [TS]

01:43:03   out of tungsten tungsten yeah thanks to [TS]

01:43:07   our three sponsors this week Casper [TS]

01:43:08   betterment and square space and we will [TS]

01:43:10   see you next week now the show is over [TS]

01:43:16   they didn't even mean to begin as it was [TS]

01:43:20   accidental oh it was accidental John [TS]

01:43:25   didn't [TS]

01:43:26   research Marco and Casey wouldn't let [TS]

01:43:29   him cuz it was accidental and it was [TS]

01:43:33   accidental and you can find the show [TS]

01:43:37   notes at adp FM and if more into twitter [TS]

01:43:42   you can follow them at cas eyl ISS so [TS]

01:43:50   that's Casey list and a our CEO a RM can [TS]

01:43:54   t marco arment SI r kc us a Syracuse [TS]

01:44:13   ah what is going on my mouse every great [TS]

01:44:16   once in a while this happens my beloved [TS]

01:44:18   magic mouse is like lagging to hell and [TS]

01:44:21   it just just wants to be harpooned yep [TS]

01:44:23   it happens to me too you see me tweeting [TS]

01:44:25   about that a few days ago oh yeah you're [TS]

01:44:27   right i never i don't think i think i [TS]

01:44:29   told you it never happens to me in fact [TS]

01:44:30   but I lied I'm a darn dirty liar that [TS]

01:44:33   that just happened to me and it's not [TS]

01:44:34   the first time it's happened it appears [TS]

01:44:36   to happen to everybody who has any apple [TS]

01:44:40   bluetooth pointing device it happens to [TS]

01:44:42   the track pads and the mice it happens [TS]

01:44:44   to the old mice that use double a [TS]

01:44:45   batteries and the new one that have the [TS]

01:44:47   rechargeable harpoon thing it happens [TS]

01:44:49   whether you're at a high battery level [TS]

01:44:50   or a low battery level there seems to be [TS]

01:44:53   very little correlation to any of these [TS]

01:44:55   factors it just seems to happen to all [TS]

01:44:57   of apple bluetooth devices so it's [TS]

01:44:59   probably an issue with either all [TS]

01:45:01   Bluetooth devices or at least apples [TS]

01:45:04   Bluetooth devices doesn't happen to my [TS]

01:45:06   wired keyboard or my wired logitech [TS]

01:45:08   mouse from 1992 oh you're so old never [TS]

01:45:12   doesn't stutter doesn't need to be [TS]

01:45:14   recharged now I the mac pro that you [TS]

01:45:17   have i'm pretty sure bluetooth was [TS]

01:45:18   optional do you have bluetooth on that I [TS]

01:45:21   don't know let's go find out I think it [TS]

01:45:24   was like I think it was like a 60-hour [TS]

01:45:25   option turn bluetooth on there is a [TS]

01:45:28   button that says that i think i can [TS]

01:45:30   click it it is currently off so I'm [TS]

01:45:31   gonna sue my head oh yeah the poor me do [TS]

01:45:33   you have it I did not get the Wi-Fi [TS]

01:45:35   option on this by the way he s I'm [TS]

01:45:37   thinking of so my mac does not have [TS]

01:45:39   Wi-Fi maybe on I wonder if the 2006 Mac [TS]

01:45:43   Pro maybe Bluetooth option on that one [TS]

01:45:44   and maybe there's only Wi-Fi on yours it [TS]

01:45:46   might have an optional mine I might have [TS]

01:45:48   I might have checked the bluetooth boxes [TS]

01:45:49   and I'm like maybe I'll get bluetooth [TS]

01:45:50   peripherals Here I am eight years later [TS]

01:45:52   still no bluetooth peripherals hey what [TS]

01:45:56   else there to talk about you talk more [TS]

01:45:58   about the mac pro if you want hard pass [TS]

01:46:01   and I gotta get mean Tim Cook said [TS]

01:46:03   nothing again yeah that's why that's why [TS]

01:46:05   it's not you know this is not even on [TS]

01:46:07   the topic this because there's nothing [TS]

01:46:09   to discuss cuz there was nothing said [TS]

01:46:11   well I'll give my two cents that I [TS]

01:46:14   already gave and slacked it to put this [TS]

01:46:15   one to bed it's uh he was asked in to [TS]

01:46:18   shareholders meeting about like you know [TS]

01:46:20   pro hardware and all the stuff we always [TS]

01:46:21   whine about and he gave the same kind of [TS]

01:46:23   non-committal [TS]

01:46:24   like oh you know where we have things [TS]

01:46:26   coming for pros and we do care about [TS]

01:46:28   them despite all our actions to the [TS]

01:46:30   contrary but he didn't say I'm being [TS]

01:46:31   sarcastic man but anyway he gave the [TS]

01:46:32   same kind of an answer he did last time [TS]

01:46:34   that we talked about the lettuce to [TS]

01:46:35   believe that an imac pro is coming or [TS]

01:46:37   something and there was some discussion [TS]

01:46:39   about like all right it what's so bad [TS]

01:46:41   about this like in the hierarchy of [TS]

01:46:43   things that Tim Cook could have said or [TS]

01:46:45   done in relation to that where does this [TS]

01:46:47   fall and I feel like saying nothing [TS]

01:46:49   would have still been worse it's I feel [TS]

01:46:52   like at this point it when there's a [TS]

01:46:53   problem that a bunch of people see like [TS]

01:46:55   some people are cranky about pro mac [TS]

01:46:56   hardware right saying nothing is the [TS]

01:46:59   worst choice because that's just like it [TS]

01:47:01   just makes people angry it's like you're [TS]

01:47:02   ignoring them or you're bearing that in [TS]

01:47:03   the same people want some kind of answer [TS]

01:47:05   saying something boring and [TS]

01:47:07   non-committal and vague that's basically [TS]

01:47:08   like Apple saying we think we have [TS]

01:47:11   something for you is better than nothing [TS]

01:47:13   because at the very least it says all [TS]

01:47:15   right well this whether Apple whether [TS]

01:47:17   it's true or not Apple thinks they have [TS]

01:47:20   something that we're going to like in [TS]

01:47:21   the future and you know that's kind of [TS]

01:47:23   vague but like it strings us along and [TS]

01:47:26   then I feel like the best thing they [TS]

01:47:29   could have done is give a strong [TS]

01:47:31   definitive answer that acknowledges the [TS]

01:47:34   acknowledges the issue and then comes to [TS]

01:47:36   a conclusion and so that could be we [TS]

01:47:39   hear your concerns what we've decided we [TS]

01:47:41   don't want to be in the pearl hardware [TS]

01:47:42   business anymore perfectly valid it puts [TS]

01:47:44   a lot end to all of our whining right [TS]

01:47:45   look is like well what's done is done [TS]

01:47:47   you know we can yell them about it but [TS]

01:47:49   least we have a definitive answer or [TS]

01:47:50   they could say we've heard your concerns [TS]

01:47:52   we realize who dropped the ball but we [TS]

01:47:54   are going to rededicate ourselves to pro [TS]

01:47:56   hardware they didn't say that either so [TS]

01:47:58   we get that we get the middle one the [TS]

01:48:00   vague answer that tells us nothing [TS]

01:48:01   there's still better than nothing but is [TS]

01:48:03   still much worse than Apple definitively [TS]

01:48:06   coming down in one direction or another [TS]

01:48:07   they don't have to announce new products [TS]

01:48:09   they don't have to promise them they [TS]

01:48:10   could have said you know they have to [TS]

01:48:12   acknowledge the situation say we realize [TS]

01:48:14   we've dropped the ball and either but [TS]

01:48:17   we've decided together this market or we [TS]

01:48:19   are going to rededicate ourselves and [TS]

01:48:21   they didn't do either one of those [TS]

01:48:22   things so it's business as usual I think [TS]

01:48:24   you and I just have different [TS]

01:48:25   definitions of what nothing means you [TS]

01:48:28   think he didn't say nothing I think he [TS]

01:48:30   did say nothing but well not because he [TS]

01:48:33   I by not by not saying like we're sorry [TS]

01:48:37   you feel that like remember [TS]

01:48:38   Final Cut Pro 10 thing what they [TS]

01:48:40   basically said with that was like we're [TS]

01:48:41   sorry you feel this way big Final Cut [TS]

01:48:43   Pro 10 is the future get used to it [TS]

01:48:44   right so instead of saying we're sorry [TS]

01:48:46   you're sad about the pearl hardware but [TS]

01:48:48   we're not doing that anymore get used to [TS]

01:48:49   it like but like what that what he was [TS]

01:48:51   trying to say what he tries to say every [TS]

01:48:53   time in this vague thing is like I know [TS]

01:48:56   you're sad now and I will not [TS]

01:48:58   acknowledge that your sadness is founded [TS]

01:48:59   in anything I know you're sad now but we [TS]

01:49:01   have some really great stuff coming in [TS]

01:49:03   the future and he always says that for [TS]

01:49:06   Tim it's a Tim Cook ism to say boy we [TS]

01:49:09   have a great road map we have great [TS]

01:49:11   things coming and he says it frequently [TS]

01:49:13   in earnings calls for years and years [TS]

01:49:15   he's been saying in earnings calls and [TS]

01:49:16   if you look back on those earring calls [TS]

01:49:18   and you try to say three years ago when [TS]

01:49:20   he said that on the earnings call what [TS]

01:49:22   was he talking about what product was [TS]

01:49:24   he's always so jazzed he's like we have [TS]

01:49:26   some great things coming we have amazing [TS]

01:49:27   product line I think you're gonna be [TS]

01:49:29   super duper impressed and we get all [TS]

01:49:30   excited and then if you go forward three [TS]

01:49:32   years like when he said that what was he [TS]

01:49:34   even talking about like was he talking [TS]

01:49:36   about the watch or was that was that [TS]

01:49:38   like the new retina iPad Mini it you [TS]

01:49:40   can't even tell what he was talking [TS]

01:49:41   about even after the fact but he always [TS]

01:49:43   says like hang in there guys just [TS]

01:49:47   because you don't know that we're gonna [TS]

01:49:48   do a thing trust me in the future we're [TS]

01:49:50   gonna do a thing and you're gonna like [TS]

01:49:52   it and I think that is materially [TS]

01:49:53   different than literally saying nothing [TS]

01:49:55   like you know not answering the question [TS]

01:49:57   and it is also different than then [TS]

01:49:59   actually definitively saying they are [TS]

01:50:01   aren't going to going to rededicate [TS]

01:50:03   themselves to the pro market let's see [TS]

01:50:05   it's because you can't associate what he [TS]

01:50:08   says anything even after the fact it [TS]

01:50:10   basically means nothing because it can [TS]

01:50:13   you can apply his words to whatever you [TS]

01:50:16   want them to be and he knows that like [TS]

01:50:19   it that it's a non-committal statement [TS]

01:50:21   so if he says we have great things down [TS]

01:50:23   the pipe and it isn't at all what you [TS]

01:50:25   want then by that's hot but then like [TS]

01:50:27   you know when later comes and the great [TS]

01:50:29   things they release aren't what you want [TS]

01:50:30   what it doesn't invalidate what he said [TS]

01:50:33   it just then then they're just a new [TS]

01:50:35   excusive well they made something new it [TS]

01:50:37   just wasn't for you they know that's the [TS]

01:50:39   fuck all right but what if they never [TS]

01:50:40   made another thing that they even [TS]

01:50:42   pretended was her pro people they never [TS]

01:50:44   made an imac pro like because then we [TS]

01:50:46   could call him on it but by him saying [TS]

01:50:48   this it's it's clear that Apple thinks [TS]

01:50:50   they have something that propia [TS]

01:50:51   like they may be wrong no it's in the [TS]

01:50:53   past but at the very least I think what [TS]

01:50:56   this says is is them saying we are going [TS]

01:50:59   to release a new mac that we think will [TS]

01:51:01   appeal to pros and all of us can say [TS]

01:51:02   cynically well you're probably wrong [TS]

01:51:04   they probably won't appeal to pros [TS]

01:51:05   because you wrote your track record here [TS]

01:51:07   is crap but at least you think you have [TS]

01:51:09   something a little appeals to pros which [TS]

01:51:11   is more substantive than just saying [TS]

01:51:12   vague we have something coming I mean it [TS]

01:51:15   eventually build up to the point like he [TS]

01:51:17   did right before the trashcan we're at [TS]

01:51:18   that point they were like stay tuned for [TS]

01:51:22   exciting new Pro hardware which we all [TS]

01:51:26   thought was going to be in a mac pro and [TS]

01:51:27   totally was a new mac pro and so we'll [TS]

01:51:29   see if that it builds to that but I feel [TS]

01:51:31   like what Tim Cook is saying on this [TS]

01:51:33   harbourfront here's like we're going to [TS]

01:51:35   introduce a product that we think people [TS]

01:51:36   who like the old Mac Pro will like and [TS]

01:51:38   we probably won't because it'll be [TS]

01:51:40   online I pro but whatever that's what i [TS]

01:51:42   think is coming that is even what he [TS]

01:51:43   said it like what he said was like you [TS]

01:51:45   know things for like pro markets and [TS]

01:51:47   especially creative pros you know what [TS]

01:51:50   Apple pitches for creative pros the ipad [TS]

01:51:52   pro and the macbook pro everything Tim [TS]

01:51:55   Cook said could be just in reference to [TS]

01:51:57   the updated imax and iPad pros they're [TS]

01:52:00   gonna launch in two weeks or whatever it [TS]

01:52:01   is like that like that something like it [TS]

01:52:03   doesn't mean anything I don't thought [TS]

01:52:05   about that all right so if those are set [TS]

01:52:08   like if if in a year there's been no [TS]

01:52:10   motion on anything that Apple's even [TS]

01:52:13   pitching as a Mac made for pros I think [TS]

01:52:16   people will be angry and they'll come [TS]

01:52:18   back at Cinco can say you didn't deliver [TS]

01:52:20   on those things as opposed to his other [TS]

01:52:21   we have this great road maps the problem [TS]

01:52:23   is we could cite well they did release a [TS]

01:52:25   lot of cool stuff and any of that stuff [TS]

01:52:26   could have applied we just can't tell [TS]

01:52:28   what the hell he was talking about but [TS]

01:52:29   it's not as if they didn't deliver [TS]

01:52:30   because every year Apple releases great [TS]

01:52:32   new stuff somewhere it's just never to [TS]

01:52:34   stop max right so I I think that if know [TS]

01:52:38   if it really is just like the new iPads [TS]

01:52:40   people will be like well that's not what [TS]

01:52:42   we thought you were talking about it all [TS]

01:52:43   and they'll be pissed about and they'll [TS]

01:52:44   come back even angrier with the same [TS]

01:52:45   question whereas if Apple releases an [TS]

01:52:47   imac pro people like oh all right well I [TS]

01:52:50   guess this is what he was talking about [TS]

01:52:51   but surprise were not happy because we [TS]

01:52:53   wanted a better Mac Pro my concern with [TS]

01:52:56   with cooks remarks in this area and and [TS]

01:52:59   the resulting products that come out of [TS]

01:53:00   Apple is that especially because he [TS]

01:53:03   specifically called out he's [TS]

01:53:05   he's someone ones like you know cruisers [TS]

01:53:07   especially creative pros and they keep [TS]

01:53:10   referring to a creative force created [TS]

01:53:12   for is it seems like apples image of [TS]

01:53:15   what a creative pro is is somebody [TS]

01:53:18   drawing with the pencil on an iPad and [TS]

01:53:21   that's one type of creative pro but [TS]

01:53:24   that's a very very small percentage of [TS]

01:53:27   them and that's also an like creative [TS]

01:53:30   pros aren't all pros and Apple used to [TS]

01:53:34   really own the market for so many kinds [TS]

01:53:38   of pros they've really owned those [TS]

01:53:40   markets so well for such a long time and [TS]

01:53:42   it seems like all the market share that [TS]

01:53:47   they've like shaved off in recent years [TS]

01:53:48   by just neglect or cutting off support [TS]

01:53:51   or cutting off product lines or features [TS]

01:53:52   or whatever else are almost all like the [TS]

01:53:56   Pro users that had it you know more [TS]

01:53:58   complex or higher end needs than [TS]

01:54:01   somebody drawing on an iPad and it [TS]

01:54:03   doesn't seem like it seems like Tim [TS]

01:54:06   Cook's Apple just either doesn't care [TS]

01:54:09   about the other kinds of pro work and [TS]

01:54:11   needs that are out there or they [TS]

01:54:14   fundamentally don't understand it both [TS]

01:54:16   of which are scary possibilities to me [TS]

01:54:18   but I think it's very clear that at [TS]

01:54:20   least one of those is true just that [TS]

01:54:22   mkbhd video where he was complaining [TS]

01:54:24   about his mac pro you guys yeah I'd is [TS]

01:54:28   basically saying like he's he's got like [TS]

01:54:29   the old 12-core trashcan Mac Pro the old [TS]

01:54:32   / current current yes the one you can [TS]

01:54:34   still buy for like a thousand dollars [TS]

01:54:35   and he uses Final Cut Pro to edit his [TS]

01:54:38   videos and what he was basically saying [TS]

01:54:40   is like people like why you even used in [TS]

01:54:41   that crappy old Mac why'd you get like a [TS]

01:54:43   fancy PC it was like well I like Final [TS]

01:54:45   Cut for video editing I'm sure it's what [TS]

01:54:46   he's used to and he's like I have [TS]

01:54:47   plugged into the Final Cut that aren't [TS]

01:54:48   available elsewhere and so on and so [TS]

01:54:50   forth I think that's a good canary the [TS]

01:54:53   whole Final Cut Pro think so aperture is [TS]

01:54:55   gone right Final Cut Pro is kind of the [TS]

01:54:59   last bastion of proneness like the video [TS]

01:55:04   market right and it is currently being [TS]

01:55:07   woefully under served by their the [TS]

01:55:10   current trashcan and anything else I [TS]

01:55:11   feel like I mean maybe maybe I'm wrong [TS]

01:55:13   maybe people are editing entire movies [TS]

01:55:15   on their macbook once and I'm just silly [TS]

01:55:17   for thinking this but whatever mkbhd who [TS]

01:55:19   does video for a living wants his mac [TS]

01:55:21   pro maybe it's just cuz he's like a [TS]

01:55:22   computer gear head like we are no no he [TS]

01:55:26   actually needs it yeah but and he says [TS]

01:55:29   that even despite that 12 core being old [TS]

01:55:30   and creaky that he does still get better [TS]

01:55:33   performance than he would with adobe [TS]

01:55:34   premiere which is not an [TS]

01:55:35   apples-to-apples comparison obviously [TS]

01:55:36   that he does on a dormir on a fancy pc [TS]

01:55:39   but up you know bomb eyes he just like [TS]

01:55:41   Final Cut right if they drop final cut [TS]

01:55:44   if they stop making it in the same way [TS]

01:55:45   they stopped making aperture that will [TS]

01:55:48   be an extremely strong signal because [TS]

01:55:50   you're right Marco like what's left is [TS]

01:55:52   it just people making artisanal sketches [TS]

01:55:55   on virtual napkins is that it is that [TS]

01:55:56   the only creative probe is even like [TS]

01:55:58   real creator pro CD is freaking Adobe [TS]

01:55:59   Illustrator like let's give your [TS]

01:56:01   photoshop and illustrator is what they [TS]

01:56:02   need to use to do their jobs and you [TS]

01:56:04   know maybe like a page layout type of [TS]

01:56:06   thing creative professionals like when [TS]

01:56:09   they say that i would think of things [TS]

01:56:11   like aperture hope not there anymore or [TS]

01:56:13   lightroom because that's a mac [TS]

01:56:14   application to write or things like [TS]

01:56:17   Final Cut and premiere and so many [TS]

01:56:19   markets like we again we've complained [TS]

01:56:21   about so we get all of emails as a [TS]

01:56:22   self-selecting people saying I work in [TS]

01:56:24   this industry and I've watched my entire [TS]

01:56:26   industry dump max as soon as they can [TS]

01:56:27   switch all 2pcs because they realize [TS]

01:56:29   that but doesn't care about them Apple [TS]

01:56:31   makes final cut it's their own program [TS]

01:56:33   presumably there is a team working on it [TS]

01:56:34   right and they put a lot of effort into [TS]

01:56:36   the Final Cut Pro 10 being a big leap [TS]

01:56:38   over the other one and endured all the [TS]

01:56:40   problems with that program and you know [TS]

01:56:41   like like they as a company seem [TS]

01:56:44   dedicated to resourcing and believing in [TS]

01:56:46   that product in the same way that used [TS]

01:56:48   to for aperture I suppose if they drop [TS]

01:56:50   that then it will really be like alright [TS]

01:56:52   Jim stop talking about professionals of [TS]

01:56:56   any kind creative or otherwise because [TS]

01:56:58   what the hell by the way on this mkbhd [TS]

01:57:02   video you know what he says right before [TS]

01:57:04   new Mac Pro obvious at my USB see ya yep [TS]

01:57:07   well it's in the news it isn't the [TS]

01:57:09   Newsies reading the same stories we are [TS]

01:57:11   they up me wants us bc everywhere he's [TS]

01:57:13   so much cooler than us that that's a [TS]

01:57:16   pretty low bar I don't know he's pretty [TS]

01:57:18   nerdy and you think he's cooler cuz he's [TS]

01:57:20   young and handsome but he's pretty nerdy [TS]

01:57:22   no I think I'm pretty sure he's cooler [TS]

01:57:24   than us yeah I'm pretty sure he's [TS]

01:57:26   considerate guy says it's a it's a low [TS]

01:57:28   bar is he's cooler than Casey let's see [TS]

01:57:30   well I don't know that's also a low bar [TS]

01:57:32   that's [TS]

01:57:32   if that's very flattering complimentary [TS]

01:57:33   of you trying to try to put the the [TS]

01:57:35   coolest among us to try to see if we can [TS]

01:57:38   we can reach up the lever I mean the [TS]

01:57:40   coolest among is definitely Casey and [TS]

01:57:42   sorry Casey I think he's cool with a new [TS]

01:57:44   so I think therefore that solves that [TS]

01:57:46   solves the question right there I guess [TS]

01:57:48   I guess you're right maybe if we can if [TS]

01:57:50   we combine all three of our coolness [TS]

01:57:52   then maybe we can maybe maybe all of us [TS]

01:57:55   combined like Voltron it would still be [TS]

01:57:58   I think it would still be a fight anyway [TS]

01:58:00   coolest counts for nothing in this [TS]

01:58:01   industry witness Bill Gates Steve [TS]

01:58:06   Wozniak andy hertzfeld Bill Atkinson not [TS]

01:58:10   cool people they're cooling the wrong [TS]

01:58:12   way Bill Gates is cool in no ways but it [TS]

01:58:16   is the is the antimatter of cool curing [TS]

01:58:20   malaria not kids not carrying it you [TS]

01:58:23   know what I mean [TS]