The Accidental Tech Podcast

239: Set This Money on Fire


00:00:00   all right we shouldn't be on it we [TS]

00:00:01   shouldn't be honest tangent we got a we [TS]

00:00:02   got a lot of things to talk about we can [TS]

00:00:04   say that about almost every topic almost [TS]

00:00:06   every week yeah we're all right so this [TS]

00:00:10   week was our first real introduction to [TS]

00:00:12   Apple Park and in the Steve Jobs theater [TS]

00:00:16   at Apple Park which we've all seen many [TS]

00:00:19   many many pictures most of which are [TS]

00:00:20   beautiful of the Steve Jobs theater and [TS]

00:00:23   of Apple Park I don't have the link [TS]

00:00:25   handy but then is it from er Fromer I [TS]

00:00:28   always get it wrong I think it's firmer [TS]

00:00:31   there you go well Dan we apologize but [TS]

00:00:32   anyway we will try to find wherever the [TS]

00:00:35   link was that flew by earlier today [TS]

00:00:37   wearing he had like a little photo essay [TS]

00:00:40   of his day at UH at the Steve Jobs [TS]

00:00:42   theater and the pictures are beautiful [TS]

00:00:43   and and and really well done and so you [TS]

00:00:45   can check that out but it was it was a [TS]

00:00:49   neat it was a neat event it was [TS]

00:00:51   interesting that we knew a lot we didn't [TS]

00:00:54   know some things and that's cool too and [TS]

00:00:56   I guess do we want to start with just a [TS]

00:00:59   kind of opening remark or do we want to [TS]

00:01:01   just dive right in chronological like we [TS]

00:01:04   always do [TS]

00:01:05   what's the first thing we did Steve Jobs [TS]

00:01:07   tribute yeah I thought honestly I [TS]

00:01:10   thought it was excellent it you know [TS]

00:01:13   they they they had they had to say [TS]

00:01:15   something if they're dedicating the [TS]

00:01:16   theater to him and naming after him they [TS]

00:01:18   had to say something and I think they [TS]

00:01:19   did a remarkably good job of it Tim [TS]

00:01:23   delivered it really well it was very [TS]

00:01:24   well you know designs and written it was [TS]

00:01:27   really great to hear a recording of [TS]

00:01:28   Steve saying some stuff and honestly I I [TS]

00:01:32   did not recognize that quote and I've [TS]

00:01:34   heard from other other podcasters didn't [TS]

00:01:35   you know where it came from either that [TS]

00:01:37   was new to me [TS]

00:01:37   I remember it I would have different [TS]

00:01:39   quote he said so many things about how [TS]

00:01:48   much we love Steve Jobs miss him but [TS]

00:01:49   that particular quote reminds me of some [TS]

00:01:53   of the some of the worse the aspects of [TS]

00:01:57   Steve Jobs because it was about like how [TS]

00:02:00   some people express their you know their [TS]

00:02:03   love for Humanity by making great things [TS]

00:02:05   for people [TS]

00:02:05   tinged with a little bit like I may not [TS]

00:02:08   do nice things but I make really cool [TS]

00:02:12   hard [TS]

00:02:13   like as a he said that before of like [TS]

00:02:16   you know people complained to him about [TS]

00:02:18   you know doing things that are not nice [TS]

00:02:20   or not giving to charity or is it [TS]

00:02:21   everything my time is I would do more [TS]

00:02:23   good for the world by making an awesome [TS]

00:02:24   phone which is possibly true right but [TS]

00:02:27   also a nice way for him to excuse [TS]

00:02:31   himself from doing nice things and I was [TS]

00:02:33   reminded of that aspect by that quote so [TS]

00:02:35   I was like please pick a different one [TS]

00:02:36   he's got so many good quotes don't pick [TS]

00:02:38   the one that has a tiny touch of sort of [TS]

00:02:43   rationalisation baked right into it but [TS]

00:02:46   but it's clear the most important thing [TS]

00:02:48   was not the quote or the pictures or [TS]

00:02:50   anything like that it was that it's [TS]

00:02:51   clear that Tim still does miss him and [TS]

00:02:54   had real emotion you know the reason [TS]

00:02:55   that segment took longer than you would [TS]

00:02:57   think is he paused a lot between talking [TS]

00:02:58   and you know I don't think that's an act [TS]

00:03:00   like guys know everybody really does [TS]

00:03:02   miss Steve Jobs and including Tim [TS]

00:03:05   probably every time he gets up on that [TS]

00:03:07   stage and thinks boy Steve would do this [TS]

00:03:08   better than me he does fine but I'm just [TS]

00:03:12   saying like like just like he said Steve [TS]

00:03:14   loved days like today like and he would [TS]

00:03:16   have loved to announce this new phone [TS]

00:03:18   everything right and just that's the [TS]

00:03:20   worst time to think about it you know [TS]

00:03:21   like that's what he lived for all the [TS]

00:03:23   hard work and all the yelling at people [TS]

00:03:25   and and driving everyone to be their [TS]

00:03:27   best and everything it to get to go up [TS]

00:03:28   there and to announce it he loved that [TS]

00:03:31   and so they I'm happy to talk about like [TS]

00:03:33   here we are in this theater and you know [TS]

00:03:35   that he would have loved the theater he [TS]

00:03:36   would've loved to announce these things [TS]

00:03:37   but instead it's us and we'll do the [TS]

00:03:38   best we can i I think if you were not [TS]

00:03:41   holding back tears during that segment [TS]

00:03:43   you're not wired up right it was [TS]

00:03:45   incredibly moving and very very well [TS]

00:03:48   done and very fitting to what they were [TS]

00:03:50   doing and you know to the time and [TS]

00:03:51   everything I do agree with what Jason [TS]

00:03:54   Snell's on an upgrade this week which he [TS]

00:03:56   was saying this is probably the last [TS]

00:03:57   we're gonna hear about Steve ramble for [TS]

00:03:58   a long time and I think that's probably [TS]

00:04:00   right it has he's been gone for a very [TS]

00:04:03   long time this was a very fitting time [TS]

00:04:05   to pay him tribute in this way but I [TS]

00:04:08   wouldn't expect them to make a regular [TS]

00:04:10   habit of it and even when doing events [TS]

00:04:13   in this theater but it was a really [TS]

00:04:15   really nice thing and I'm glad they did [TS]

00:04:17   it and I'm glad they did it the way they [TS]

00:04:18   did it yeah and I think the important [TS]

00:04:20   point well first of all there never is [TS]

00:04:22   an occasion to talk about Steve Jobs [TS]

00:04:23   like they can make one every single time [TS]

00:04:25   they do anything [TS]

00:04:26   they could but they don't write to their [TS]

00:04:27   credit and this the the intro part that [TS]

00:04:31   I thought was fitting was the [TS]

00:04:34   explanation of you know not explaining [TS]

00:04:37   why they talk about it now it was always [TS]

00:04:38   the theater is dedicated Tim's got his [TS]

00:04:40   name on it like that's the time to do it [TS]

00:04:41   right but also that enough time has [TS]

00:04:43   passed that there that Apple and we all [TS]

00:04:47   in the audience I can have some more [TS]

00:04:48   perspective on it right so it's not it's [TS]

00:04:51   not as fresh as it wasn't remember you [TS]

00:04:52   had a good tweet marker I think that's [TS]

00:04:54   what Tim seven-stage was that we can was [TS]

00:04:56   it look back not with sadness but with [TS]

00:05:00   whatever I Ford he said you might like [TS]

00:05:02   celebration or something like that or [TS]

00:05:03   yeah right and and you tweeted I'm still [TS]

00:05:06   sad yeah I still said but like the idea [TS]

00:05:11   is that a lot of time is passing now [TS]

00:05:12   hopefully we all have some more [TS]

00:05:13   perspective and this is a good time to [TS]

00:05:14   be able to at least try shift a little [TS]

00:05:17   bit from just like it being completely [TS]

00:05:18   raw and just being just you know [TS]

00:05:20   forgetting and then remembering oh [TS]

00:05:22   that's right he's gone he's never gonna [TS]

00:05:23   do that thing that he does again to [TS]

00:05:25   shifting towards hopefully fonder [TS]

00:05:28   memories of just like it happened long [TS]

00:05:30   enough go that it is not you know that [TS]

00:05:33   it scabbed over a little bit and then we [TS]

00:05:34   can look back you know and think that [TS]

00:05:37   you know that I don't know like I think [TS]

00:05:40   that was a it's not like putting a cap [TS]

00:05:42   on it to say we're never gonna talk or [TS]

00:05:44   think about him again but to say this is [TS]

00:05:46   this is a milestone right especially [TS]

00:05:48   since the whole Apple Park thing was [TS]

00:05:49   weren't the last big as they noted one [TS]

00:05:51   of the last big projects that he [TS]

00:05:53   undertook there he didn't get to ever [TS]

00:05:55   see completed but he definitely knew you [TS]

00:05:57   know had a vision for how it was [TS]

00:05:58   supposed to go all right so it was you [TS]

00:06:01   know it was as with most things Apple it [TS]

00:06:03   was very taste well I'm gonna say as it [TS]

00:06:05   mostly that'll as we expect from Apple [TS]

00:06:07   but as occasionally they don't live up [TS]

00:06:09   to it was very tasteful like if you [TS]

00:06:11   think of the intro videos they've had at [TS]

00:06:12   other times sometimes they're a little [TS]

00:06:13   bit goofy sometimes they missed the mark [TS]

00:06:16   sometimes they hid the bad ones I think [TS]

00:06:18   we just tend to forget but if we if we [TS]

00:06:19   search our memories we can remember a [TS]

00:06:21   lot of opening videos they're like I [TS]

00:06:23   roll whatever to get us the [TS]

00:06:26   announcements this was tastefully done [TS]

00:06:27   and it was nice it was right around a [TS]

00:06:30   time and it was the right timing and the [TS]

00:06:33   right amount of time it was long enough [TS]

00:06:35   that it was taken seriously I don't [TS]

00:06:37   remember hearing it but we I saw [TS]

00:06:40   reported that they told the people in [TS]

00:06:42   the audience like hey shut off your [TS]

00:06:44   laptops and pay attention for a minute [TS]

00:06:45   would you please I don't know how they [TS]

00:06:47   phrased it but that was basically the [TS]

00:06:48   message and if you I watched bits and [TS]

00:06:52   pieces of the keynote again over the [TS]

00:06:53   over the last 24 hours and if you look [TS]

00:06:56   there were a couple of people with like [TS]

00:06:57   phones or laptops open but generally [TS]

00:06:59   speaking that that theater was [TS]

00:07:00   completely dark for that entire segment [TS]

00:07:03   and I thought that that was you know [TS]

00:07:05   taste well it's tastefully done it and [TS]

00:07:06   I'm glad that the press actually [TS]

00:07:07   listened because you know if we remember [TS]

00:07:10   the turn off your Wi-Fi moment jobs [TS]

00:07:13   already yelled to them and said he said [TS]

00:07:15   close your laptop's it's gonna ruin the [TS]

00:07:16   effect of the just welcome to the Steve [TS]

00:07:18   Jobs theater on a black background don't [TS]

00:07:19   you understand look at the black levels [TS]

00:07:20   on this projector that's a completely [TS]

00:07:22   dark room and white text and the [TS]

00:07:25   background totally blends in but we [TS]

00:07:27   can't see it cuz you have your stupid [TS]

00:07:28   laptops open anyway so that after that [TS]

00:07:30   so they moved on to the Apple Park intro [TS]

00:07:33   video a little bit Apple Park looks like [TS]

00:07:36   an amazing building and an amazing [TS]

00:07:38   campus and an amazing place to be [TS]

00:07:40   however there's kind of this this [TS]

00:07:43   reality of it which is like them showing [TS]

00:07:45   off like here's this amazing building [TS]

00:07:47   we've made for ourselves that you're [TS]

00:07:50   never going to see yeah look at us [TS]

00:07:52   thinking how smart we are a visitor [TS]

00:07:54   center yeah there's a visitor center [TS]

00:07:56   that's not really the main building or [TS]

00:07:58   that's not really what you want to see [TS]

00:07:59   you're not gonna be allowed at near like [TS]

00:08:01   the cool thing you're not gonna be in [TS]

00:08:03   the in the big ring you're not gonna be [TS]

00:08:05   in the courtyard of the middle of the [TS]

00:08:06   big ring only the press will ever see [TS]

00:08:09   the Steve Jobs theater probably so it's [TS]

00:08:11   just like I don't know it's it has this [TS]

00:08:13   kind of it's like look at this cool [TS]

00:08:16   thing we made you can't have it like I [TS]

00:08:18   would love to see that'll Park and you [TS]

00:08:22   could go there and walk around I mean [TS]

00:08:23   you can't go into people's office pass [TS]

00:08:25   where you have to badge through stuff [TS]

00:08:26   but I'm sure you could walk into the [TS]

00:08:27   middle of a thing and goes to the cafe [TS]

00:08:29   max or whatever they're gonna call into [TS]

00:08:31   this place I bet I can't yeah okay I [TS]

00:08:36   don't think that's the case because [TS]

00:08:41   Google where you have to print out [TS]

00:08:43   yourself a little badge you don't have [TS]

00:08:44   to do that at Apple I'm pretty sure we [TS]

00:08:48   needed badges I'm trying to remember [TS]

00:08:50   when we went back or when we went there [TS]

00:08:51   but I think you need stickers made [TS]

00:08:53   that's what I meant [TS]

00:08:54   yeah I think without an escort you don't [TS]

00:08:56   see squat like he certainly didn't see [TS]

00:08:58   squat it at infinite loop but you know [TS]

00:08:59   if you just wanted to go through the [TS]

00:09:01   food place into the middle of the Ring [TS]

00:09:02   where the trees are I think you can pull [TS]

00:09:04   that off yeah I would love that but even [TS]

00:09:06   even that is nearly impossible for [TS]

00:09:08   anybody to actually do its get a friend [TS]

00:09:10   at Apple dude anyway yes because [TS]

00:09:13   everyone has friends all of us have [TS]

00:09:15   friends at Apple or on this show the [TS]

00:09:17   three of us do I visited visit an [TS]

00:09:20   infinite loop I think about four or five [TS]

00:09:22   times now I've been actually brought [TS]

00:09:24   through and gone to cafe max one time [TS]

00:09:26   that's once I've actually gone like into [TS]

00:09:29   the building and not even really into [TS]

00:09:31   the I guess wet walked through the [TS]

00:09:32   building to get to the food court like [TS]

00:09:34   one time so I'm a park thing like I [TS]

00:09:38   remain unconvinced by the utility of [TS]

00:09:45   Apple Park it is unquestionably a [TS]

00:09:48   beautiful place the buildings are [TS]

00:09:51   beautiful as sort of works of art the [TS]

00:09:53   views from and of the buildings are [TS]

00:09:55   beautiful but I don't know if the [TS]

00:10:02   buildings are good places to do the [TS]

00:10:05   things they're designed if you do is it [TS]

00:10:06   a good place to work is it a good place [TS]

00:10:08   to commute to is it a good place to i [TS]

00:10:10   mean you're gonna ask the press was a [TS]

00:10:11   good place to have a press event it [TS]

00:10:12   seems like mostly pulled that off yeah [TS]

00:10:15   although you know because it's [TS]

00:10:18   purpose-built for that I would hope so [TS]

00:10:19   like this the bar is low there because [TS]

00:10:23   if you try to do it in like an actual [TS]

00:10:24   old theater [TS]

00:10:25   that's not designed to have a huge [TS]

00:10:27   amount of press in it you know you fill [TS]

00:10:29   theaters with an audience and a small [TS]

00:10:31   amount of press you don't fill fill an [TS]

00:10:33   actual theater like the Billy Graham [TS]

00:10:34   theater with you know guyun amounts of [TS]

00:10:38   press that every single person in the [TS]

00:10:40   audience is there because they're [TS]

00:10:41   reporting on something so hopefully this [TS]

00:10:42   fulfills that purpose but even there [TS]

00:10:44   like the the top part of this building [TS]

00:10:48   as amazing in as it is to see a giant [TS]

00:10:50   glass cylinder with a big hat on it [TS]

00:10:53   collapse and kill us [TS]

00:10:55   how do they get the wires up to the [TS]

00:10:56   light so it must be these little skinny [TS]

00:10:58   it's like a magic trick right I'm a [TS]

00:11:00   little spinning elevator and the cool [TS]

00:11:02   stairs that are like the ones from The [TS]

00:11:03   Regent Street star in London and all the [TS]

00:11:06   things that you recognize from Apple [TS]

00:11:07   Reed [TS]

00:11:07   it's so empty of things like where are [TS]

00:11:10   the garbage cans and and the bathrooms [TS]

00:11:13   and you know some place to get a drink [TS]

00:11:15   of water and something to sit down on [TS]

00:11:17   it's like well those are outside and we [TS]

00:11:19   bring them in and rent and have rentals [TS]

00:11:21   and there are bathrooms there and you [TS]

00:11:22   can get to them and but it's just I [TS]

00:11:24   don't know I look at it and I think of [TS]

00:11:27   it more as a beautiful sculpture and [TS]

00:11:29   less as a functional place for people to [TS]

00:11:31   do a thing but the theater I think can't [TS]

00:11:35   afford to be weird kind of like the [TS]

00:11:36   Sydney Opera House like it is itself a [TS]

00:11:38   theatrical thing the rest of Apple Park [TS]

00:11:41   is still you know nobody knows it'll [TS]

00:11:43   have to wait until everybody's in and [TS]

00:11:44   then we can all talk to our Apple [TS]

00:11:45   friends we were just talking about and [TS]

00:11:46   say how what's it like what's like the [TS]

00:11:47   work there is it better or worse than [TS]

00:11:48   the weird 80's infinite loop canvas you [TS]

00:11:51   know is it better or worse than Google [TS]

00:11:53   or whatever other place do you might [TS]

00:11:54   have worked so I remain slightly dubious [TS]

00:11:59   about the utility of a park is a place [TS]

00:12:01   to work but certainly looks cool in [TS]

00:12:03   pictures and none of us have to work [TS]

00:12:04   there so we can just enjoy it in that [TS]

00:12:05   way I mean probably as the answer is so [TS]

00:12:09   often with modern Johnny I have [TS]

00:12:10   creations probably the answer to all [TS]

00:12:12   your practical needs is either wireless [TS]

00:12:14   or dongles [TS]

00:12:16   yeah get a dongle to put your garbage in [TS]

00:12:18   mm-hmm the a our installation looked [TS]

00:12:21   pretty neat though I mean it's totally [TS]

00:12:23   like I can't think the word I'm looking [TS]

00:12:25   for but it's like oh of course you have [TS]

00:12:27   to have an AR installation but it did [TS]

00:12:28   look cool like you know if you didn't [TS]

00:12:31   see the video it it looks like they they [TS]

00:12:34   did almost like a monochrome 3d display [TS]

00:12:37   monochrome also isn't the best word for [TS]

00:12:39   it but like a very very blank looking 3d [TS]

00:12:41   display that's somewhere I guess at the [TS]

00:12:43   visitors center and then you can take [TS]

00:12:45   your like iPad or iPhone or whatever and [TS]

00:12:47   hold it up to this 3d miniature of the [TS]

00:12:50   park of Apple Park and it will show you [TS]

00:12:54   like the full res you know all the trees [TS]

00:12:57   all the happy trees everywhere and [TS]

00:12:58   everything and here's here's where [TS]

00:13:00   here's where all the air flow is because [TS]

00:13:02   people care about that it but it does [TS]

00:13:04   look clever in the use of any use of AR [TS]

00:13:07   and speaking of air flow and things like [TS]

00:13:09   that apparently the whole building is a [TS]

00:13:10   hundred percent renewable energy which [TS]

00:13:11   is pretty cool because I'd like my kids [TS]

00:13:13   soon to be kids to be able to I don't [TS]

00:13:15   know have a planet to live on after I'm [TS]

00:13:17   dead so that's kind of [TS]

00:13:19   especially since it is huge but yeah I [TS]

00:13:22   don't know I did there was a lot of [TS]

00:13:24   especially we're around Apple Park there [TS]

00:13:26   was a fair dose of self-congratulation [TS]

00:13:28   which I think some of that is to be [TS]

00:13:32   expected I think it ran a little bit [TS]

00:13:34   long for my taste but you know it's [TS]

00:13:36   their event not mine so they can do what [TS]

00:13:37   they want [TS]

00:13:38   yeah I don't I think the Apple Park and [TS]

00:13:40   they see jobs think fine right but then [TS]

00:13:42   when they went into the retail thing [TS]

00:13:44   which is the next segment I started to [TS]

00:13:45   think alright I can't get on with it [TS]

00:13:48   you're allowed a certain amount of [TS]

00:13:50   introductory material right but you know [TS]

00:13:53   I I mean maybe it's just because I'm not [TS]

00:13:55   that interested in retail or maybe [TS]

00:13:57   because it didn't seem like it fit in [TS]

00:13:58   the event because this is supposed to be [TS]

00:14:00   an event about products and the reason [TS]

00:14:02   you guys talk about jobs and that will [TS]

00:14:04   Park is because that's the venue and [TS]

00:14:05   it's the introduction of it but retail [TS]

00:14:07   you could talk about any time and I [TS]

00:14:09   confess I mostly zoned out and when I [TS]

00:14:11   rewatched it I didn't bother watching [TS]

00:14:13   that segment again did they announce [TS]

00:14:16   anything new or say anything that made [TS]

00:14:19   it worth the amount of time that it took [TS]

00:14:20   in this presentation of course they did [TS]

00:14:23   if they're not an apple store yes [TS]

00:14:25   they're not Apple stores anymore they're [TS]

00:14:26   other town centres town centers which [TS]

00:14:30   speaking like I don't know I block this [TS]

00:14:33   out [TS]

00:14:33   I'd block the segment they tried to [TS]

00:14:35   redefine vocabulary the problem with [TS]

00:14:38   this whole segment is that it it was [TS]

00:14:40   full of like retail jargon and and like [TS]

00:14:43   the way that that their internal [TS]

00:14:46   initiatives are probably talking about [TS]

00:14:48   these things but it there's a [TS]

00:14:50   fundamental mismatch between how they [TS]

00:14:52   talk about this to themselves and what [TS]

00:14:54   we care about is the customers and I [TS]

00:14:56   don't think they respected that [TS]

00:14:58   difference or understood that difference [TS]

00:15:00   for this segment and this is not the [TS]

00:15:01   first time they've made that mistake you [TS]

00:15:03   know this is actually one of the major [TS]

00:15:06   criticisms I have of generally Tim [TS]

00:15:10   Cook's presentations about things is [TS]

00:15:12   that it seems like they often blur the [TS]

00:15:15   line or don't find the right balance [TS]

00:15:18   between internal language and external [TS]

00:15:22   language and external concerns would you [TS]

00:15:24   say that your customers sad is not [TS]

00:15:25   exactly where you wish it was oh it's [TS]

00:15:27   blow away like so like you know the [TS]

00:15:30   whole thing with the store is like you [TS]

00:15:32   know Angela Erin's [TS]

00:15:32   going through telling how they're gonna [TS]

00:15:34   hell these great events and I'm making [TS]

00:15:35   all these atriums and for hand theaters [TS]

00:15:38   and that's all that's interesting but [TS]

00:15:40   like what people want out of the Apple [TS]

00:15:44   store experience that we have today in [TS]

00:15:46   and out of the Genius Bar appointment in [TS]

00:15:48   a reasonable amount of time and know [TS]

00:15:49   where to line up yes but that's what [TS]

00:15:52   people want is literally like you know [TS]

00:15:54   shorter Genius Bar Waits and make it [TS]

00:15:57   easier to get appointments and make it [TS]

00:15:58   just in general Apple stores are [TS]

00:16:01   overcrowded and there's a huge burden on [TS]

00:16:04   the staff that's there so we need more [TS]

00:16:07   of them probably and they need to have [TS]

00:16:09   more staff and I don't think people care [TS]

00:16:12   if they're waiting for an hour in you [TS]

00:16:15   know standing up to a table somewhere or [TS]

00:16:16   in something called a forum with a [TS]

00:16:18   couple plants in it like it's nice and [TS]

00:16:20   I'm glad they're doing things like that [TS]

00:16:21   for their own sake but we the customers [TS]

00:16:25   like that doesn't really solve a problem [TS]

00:16:26   we have and the stores have real [TS]

00:16:28   problems that seem to not be getting [TS]

00:16:30   solved so it's hard to enjoy a segment [TS]

00:16:33   like this when it's not solving the [TS]

00:16:35   problems we really have and also full of [TS]

00:16:38   this creative jargon that we don't care [TS]

00:16:40   about and that's really hard to pay [TS]

00:16:41   attention to I think this is the whole [TS]

00:16:43   Apple retail thing is another example of [TS]

00:16:46   success hides problems like it is [TS]

00:16:49   important that this that the stores are [TS]

00:16:50   nice that is important it's part of the [TS]

00:16:53   mystique of Apple's probably the reason [TS]

00:16:54   people are excited to go there and see [TS]

00:16:56   the products that are on the tables and [TS]

00:16:57   like you know all that is important not [TS]

00:16:59   to say that it should just be like a [TS]

00:17:00   giant like you know supermarket with a [TS]

00:17:02   million checkout lines to be for [TS]

00:17:03   efficiency right it has to be a nice [TS]

00:17:05   place but the success the tithing the [TS]

00:17:07   problems is the reason Apple retail is [TS]

00:17:10   you know worth more money per square [TS]

00:17:12   foot than any of the retail places [TS]

00:17:13   because they sell expensive high margin [TS]

00:17:16   products and they sell a lot of them [TS]

00:17:18   because they're really good and people [TS]

00:17:19   want them right that's it like you have [TS]

00:17:21   a store with products that people want [TS]

00:17:23   presented nicely in good locations and [TS]

00:17:26   your margins on those products are good [TS]

00:17:28   and that'll gives you this this store [TS]

00:17:34   that like that you know that people just [TS]

00:17:36   want to go to and throw huge wads of [TS]

00:17:37   money at you constantly like over and [TS]

00:17:40   over again there people are crowding in [TS]

00:17:42   the stores and you take all that success [TS]

00:17:44   you're like we should make nicer atriums [TS]

00:17:46   and [TS]

00:17:46   have a living wall and and carved this [TS]

00:17:49   thing out of stone and call things like [TS]

00:17:51   you know you're you're losing sight of [TS]

00:17:53   the purpose of this I mean maybe they're [TS]

00:17:55   not maybe this is for the external thing [TS]

00:17:56   but like the purpose of store is [TS]

00:17:58   exchanging goods for money right people [TS]

00:18:00   come in with money and they want stuff [TS]

00:18:01   to come out I mean again it has to be [TS]

00:18:03   nice but you know none of this stuff [TS]

00:18:06   you're doing is making it making it more [TS]

00:18:10   likely the people are going to come in [TS]

00:18:11   and buy your things or making it so that [TS]

00:18:14   you sell more of them per second right [TS]

00:18:16   you know it seems like it's mostly a [TS]

00:18:19   wash and you're just kind of like [TS]

00:18:20   polishing the tables and rearranging the [TS]

00:18:22   decor and trying not to interrupt the [TS]

00:18:24   flow of money but certainly if your goal [TS]

00:18:26   was to you know either increase the [TS]

00:18:29   satisfaction then you'll be like less [TS]

00:18:31   wait times more staff so on and so forth [TS]

00:18:33   or if you want to increase profits then [TS]

00:18:35   get people in and out faster and that [TS]

00:18:37   might also increase satisfaction nobody [TS]

00:18:39   is clamoring for even nicer materials in [TS]

00:18:42   an Apple store and yet they're [TS]

00:18:43   constantly you know redoing things like [TS]

00:18:45   I'm not saying they shouldn't make nice [TS]

00:18:46   they totally should but you know that's [TS]

00:18:48   I don't know maybe maybe we're unique [TS]

00:18:50   maybe we don't spend enough time in [TS]

00:18:51   Apple stores I think they're plenty nice [TS]

00:18:54   I think that I think they are really [TS]

00:18:56   nice and I think they do they should [TS]

00:18:57   remodel them refresh them periodically [TS]

00:18:59   but all that money flowing in lets them [TS]

00:19:02   sort of stick their head in the sand [TS]

00:19:03   thing yeah sometimes it's frustrating [TS]

00:19:05   but the money keeps coming in so let's [TS]

00:19:07   you know try to get a new material for [TS]

00:19:09   the floor yeah you know this is a [TS]

00:19:12   somewhat silly example but um I went for [TS]

00:19:16   a run and I was putting my phone into my [TS]

00:19:18   little fanny pack hi [TS]

00:19:20   Brits hello likes I was putting my phone [TS]

00:19:23   into my fanny pack or whatever it's [TS]

00:19:25   called and not that and yeah well it's [TS]

00:19:27   called that here it's not all that there [TS]

00:19:29   but anyway bum bag Thank You slate 401 [TS]

00:19:32   that's what I was looking for I think [TS]

00:19:34   that's the British version anyway is [TS]

00:19:35   that real bum bag yeah I've heard that [TS]

00:19:37   several times there's not just a parody [TS]

00:19:39   of fanny pack I don't think so I mean [TS]

00:19:42   there are all kind of parodies of [TS]

00:19:43   themselves but but yes alright anyway [TS]

00:19:47   I'm gonna get through this darn it so I [TS]

00:19:49   dropped my phone on the pavement [TS]

00:19:50   shattered my first iPhone it's first [TS]

00:19:53   time I've done that since getting my 3GS [TS]

00:19:55   way back when I made it almost 3,000 [TS]

00:19:58   days without shattering a phone [TS]

00:19:59   had some like Nick's or scratches or [TS]

00:20:01   what have you know is that before or [TS]

00:20:02   after the last Mac Mini update ah that's [TS]

00:20:05   a good question I'm not sure but anyway [TS]

00:20:07   I I went to schedule an appointment on [TS]

00:20:11   on Friday mornings this was at like 6:45 [TS]

00:20:15   7 o'clock in the morning when I was done [TS]

00:20:16   with my run and there was some [TS]

00:20:18   availability there was like a hair of [TS]

00:20:21   availability Friday and some [TS]

00:20:22   availability Saturday and I ended up [TS]

00:20:25   having to wait until Sunday and and just [TS]

00:20:27   a couple days out you know there there [TS]

00:20:29   were the times that I had were not [TS]

00:20:31   available to me we're not terribly [TS]

00:20:33   convenient which yes I understand that [TS]

00:20:36   like oh I live very close to an Apple [TS]

00:20:37   store don't be creepy you know if you [TS]

00:20:39   live an hour or two away from an Apple [TS]

00:20:41   store it's much much worse so this could [TS]

00:20:44   have been a whole lot worse but if I had [TS]

00:20:46   been able to schedule like a same-day [TS]

00:20:47   appointment for a convenient time for me [TS]

00:20:49   that would have been amazing instead I [TS]

00:20:52   was like oh I guess that's when I'll go [TS]

00:20:54   in and then when I got there it was like [TS]

00:20:56   okay wait 10 15 minutes for somebody to [TS]

00:20:59   come talk to you to just verify the fact [TS]

00:21:01   that you do you have the phone you say [TS]

00:21:02   you have and then wait 10 or 15 minutes [TS]

00:21:05   for somebody else to come and grab the [TS]

00:21:06   phone and then wait two hours to have [TS]

00:21:08   the phone repaired and yes I understand [TS]

00:21:11   that this is a first-world problem to to [TS]

00:21:13   end all first world problems but the [TS]

00:21:15   point I'm bringing the reason I bring [TS]

00:21:17   all this up is because if I had had like [TS]

00:21:19   a next day appointment would have been [TS]

00:21:20   in and out in an hour which I think if [TS]

00:21:21   the store was empty or perhaps more [TS]

00:21:24   appropriately staffed then I could have [TS]

00:21:26   been that would have been amazing and I [TS]

00:21:28   wouldn't have stopped talking about that [TS]

00:21:29   forever but instead it's like oh well I [TS]

00:21:32   guess I got to go to the Apple store you [TS]

00:21:34   mean you have to go to Apple today you [TS]

00:21:37   will be today at Apple Oh at Apple today [TS]

00:21:40   going into their forum atrium to be in [TS]

00:21:42   their genius Grove I'm actually glad you [TS]

00:21:44   brought that up I actually think I like [TS]

00:21:46   today at Apple I think I like the name [TS]

00:21:47   and I think I like the premise well I [TS]

00:21:49   ever do it probably not like the idea I [TS]

00:21:53   even though I don't think it's for me I [TS]

00:21:55   think it's a good idea and I actually [TS]

00:21:56   really really like the name today at [TS]

00:21:57   Apple and and in the little video they [TS]

00:21:59   showed you know they showed today at [TS]

00:22:01   Apple we're gonna I don't know do a [TS]

00:22:02   photo walk today at Apple we're gonna do [TS]

00:22:04   sketching today at Apple we're gonna do [TS]

00:22:05   teacher Tuesday which I also think is [TS]

00:22:07   really awesome so as much as I want to [TS]

00:22:11   poke fun and [TS]

00:22:12   and I know you were joking but I want to [TS]

00:22:13   poke fun it today at Apple I actually do [TS]

00:22:16   enjoy that Apple Town Center however get [TS]

00:22:19   out of here with that nonsense it's [TS]

00:22:20   terrible [TS]

00:22:20   all right now we've spent too much time [TS]

00:22:22   on retail we were sponsored this week by [TS]

00:22:29   aftershocks bone conduction headphones [TS]

00:22:31   go to ATP aftershocks calm to learn more [TS]

00:22:35   aftershokz headphones work by bone [TS]

00:22:37   conduction small transducers rest in [TS]

00:22:39   front of your ears not inside or around [TS]

00:22:41   the like most headphones and they send [TS]

00:22:43   vibrations through your cheek bones that [TS]

00:22:45   are too small for you to feel directly [TS]

00:22:47   to your inner ear so unlike every other [TS]

00:22:50   kind of headphone bone conduction leaves [TS]

00:22:52   your ears completely open with nothing [TS]

00:22:55   sitting on top of them or resting in [TS]

00:22:57   them or squishing inside your ear canal [TS]

00:22:59   and this brings some major benefits so [TS]

00:23:01   first of all there's a major comfort [TS]

00:23:03   benefit if you like me can't wear [TS]

00:23:05   earbuds cuz they just hurt after a while [TS]

00:23:07   this doesn't have that problem there's [TS]

00:23:09   nothing in your ear they're also awesome [TS]

00:23:11   for exercise and for hot weather because [TS]

00:23:14   you don't sweat as much without this [TS]

00:23:15   thing covering up or sticking inside [TS]

00:23:17   your ear [TS]

00:23:18   that's what stay in place really well as [TS]

00:23:19   you move around during exercise and they [TS]

00:23:21   are ip55 certified for water-resistant [TS]

00:23:24   so if they get too sweaty or if they get [TS]

00:23:25   if it starts raining you don't have to [TS]

00:23:27   worry about it and the biggest [TS]

00:23:28   difference for me with aftershock [TS]

00:23:30   compared to any other headphones is that [TS]

00:23:31   nothing is blocking your ears so you [TS]

00:23:34   hear all of the sound of the world [TS]

00:23:36   around you so this is not so good if [TS]

00:23:38   you're in a very loud place like a [TS]

00:23:40   subway station but it's awesome if [TS]

00:23:42   you're doing something like running [TS]

00:23:44   outside or doing stuff around your house [TS]

00:23:46   where you want to be able to still hear [TS]

00:23:48   what's going on in the house or taking a [TS]

00:23:49   call in an office it is incredible it is [TS]

00:23:52   like nothing it's like no other kind of [TS]

00:23:54   headphone I've ever used and I use it [TS]

00:23:55   for walking especially it is amazing for [TS]

00:23:58   walking or any kind of other like [TS]

00:24:01   outdoor exercise where you want to hear [TS]

00:24:03   the world and you don't want to be [TS]

00:24:05   blocked out you know for safety or [TS]

00:24:06   practicality reasons the flagship model [TS]

00:24:08   was the tracks titanium which they still [TS]

00:24:11   sell and it's great and it is I think my [TS]

00:24:13   favorite overall one they also just [TS]

00:24:15   announced and are taking pre-orders for [TS]

00:24:17   the Trek's air this is 20% lighter now [TS]

00:24:21   has a new light weight all titanium [TS]

00:24:23   headband it has reduced sound leakage [TS]

00:24:25   improved micro [TS]

00:24:26   phones and better bass response if you [TS]

00:24:28   want personally I prefer the pocket [TS]

00:24:30   ability of the original one because the [TS]

00:24:32   shape is a little bit different but [TS]

00:24:33   they're both amazing you can't go wrong [TS]

00:24:34   with either one they're both incredibly [TS]

00:24:36   light incredibly comfortable and I [TS]

00:24:38   highly recommend them so go to ATP dot [TS]

00:24:41   aftershocks calm to learn more about the [TS]

00:24:43   treks air and the tracks titanium thank [TS]

00:24:46   you very much two aftershocks for [TS]

00:24:48   sponsoring our show next up was Apple [TS]

00:24:53   watch this was it started out with some [TS]

00:24:57   new medical initiatives around kind of [TS]

00:25:00   continuous heart rate not full-blown [TS]

00:25:03   monitoring but kind of like passive [TS]

00:25:04   checks throughout the day for heart rate [TS]

00:25:06   monitoring that can do new things like [TS]

00:25:08   attempt to detect if your heart rate is [TS]

00:25:10   elevated when it shouldn't be like if [TS]

00:25:12   you're not exercising and they also [TS]

00:25:14   announced a new heart study that they're [TS]

00:25:16   starting that will mean that the goal of [TS]

00:25:19   which is to detect things like it like [TS]

00:25:22   arrhythmias and a fib and this is this [TS]

00:25:26   is a really big deal this is exactly the [TS]

00:25:29   kind of awesome thing that I think the [TS]

00:25:31   the Jeff Williams led health initiatives [TS]

00:25:34   really get right I really hope that this [TS]

00:25:37   works out for them I'm very glad they're [TS]

00:25:39   doing this they should they should be [TS]

00:25:41   commended for doing this because this is [TS]

00:25:44   potentially life-changing for a lot of [TS]

00:25:46   people a lot of people so that's awesome [TS]

00:25:49   well you have to opt into this the study [TS]

00:25:52   though it's not I mean it'll be better [TS]

00:25:53   when if it if everything works out I [TS]

00:25:55   don't know that what the regulatory [TS]

00:25:56   situation is but can they just like [TS]

00:25:58   build this in so you don't have to know [TS]

00:25:59   anything you just put your Apple watch [TS]

00:26:00   on and then one day you get some kind of [TS]

00:26:03   notification says hey yeah we noticed [TS]

00:26:04   something weird maybe you should contact [TS]

00:26:07   somebody and you know whatever versus [TS]

00:26:10   now where you have to download this app [TS]

00:26:11   sign up to be part of the study probably [TS]

00:26:13   signed a bunch of disclaimer things or [TS]

00:26:14   whatever um so it's good for people who [TS]

00:26:17   already know that they might be at risk [TS]

00:26:19   for this type of thing to have [TS]

00:26:20   monitoring but known as far as I [TS]

00:26:22   understand this program is going to [TS]

00:26:23   passively get the benefit of this [TS]

00:26:25   program because it's still in the sort [TS]

00:26:26   of you know experimental stage so it's a [TS]

00:26:29   start it's a start yeah and I'm pretty [TS]

00:26:31   sure you'd have to opt in to add to [TS]

00:26:32   being in the study and things like that [TS]

00:26:35   but but they had like their the download [TS]

00:26:36   and happen everything yeah but but like [TS]

00:26:38   you know Apple has been built [TS]

00:26:40   framework to do these things for some [TS]

00:26:41   time now so like that's yeah and to do [TS]

00:26:45   it at quite immense scale to so that [TS]

00:26:47   that's why these are so important and [TS]

00:26:48   why they're so impressive that you know [TS]

00:26:50   apples doing this at scale with pretty [TS]

00:26:53   advanced resources that they're at their [TS]

00:26:54   fingertips here or at their wrists tips [TS]

00:26:56   and and so it's there actually is [TS]

00:26:59   potential to do pretty significant [TS]

00:27:01   things here yeah they were saying that [TS]

00:27:03   you know I thought it was during this [TS]

00:27:04   keynote that they said that you know a [TS]

00:27:05   lot of medical studies or something like [TS]

00:27:07   a thousand people and this is [TS]

00:27:08   potentially going to be like tens of [TS]

00:27:09   thousands if not more than that which is [TS]

00:27:11   really awesome [TS]

00:27:11   we also skipped a brief moment what did [TS]

00:27:14   you think of the introductory video for [TS]

00:27:16   Apple watch this is not the cellular [TS]

00:27:17   video which comes later oh yeah where [TS]

00:27:21   they really have like the guy like [TS]

00:27:22   reading his letter from his car crash [TS]

00:27:23   and stuff yeah yeah yeah exactly my main [TS]

00:27:26   complaint about that thing is that it [TS]

00:27:28   was not clear to me whether the people [TS]

00:27:31   in the video were actors or the actual [TS]

00:27:33   people well it's funny you bring that up [TS]

00:27:35   I wish like it's like we planned this a [TS]

00:27:38   friend of the show [TS]

00:27:39   Kyle Seth gray or Kyle's the gray it was [TS]

00:27:42   a real a listener and I think he listens [TS]

00:27:44   to the show I'm not sure so if so hi [TS]

00:27:46   Kyle but um but anyway he's definitely a [TS]

00:27:48   real a listener and he was one of the [TS]

00:27:49   people in the in the video he was the [TS]

00:27:51   one on the bike and the stationary bike [TS]

00:27:53   and so that is a real person that I have [TS]

00:27:56   met and I have shaken his hand with my [TS]

00:27:59   hand and he is real [TS]

00:28:00   so yeah I don't maybe others were actors [TS]

00:28:03   but I'm pretty sure not and and I feel [TS]

00:28:05   like we saw something fly by that the [TS]

00:28:07   guy in the elevator was also a real a [TS]

00:28:10   listener it's always kind of weird to me [TS]

00:28:13   when I mean they do this all the time [TS]

00:28:14   but they they enter a segment about a [TS]

00:28:17   product and especially with the Apple [TS]

00:28:19   watch where the new one looks just like [TS]

00:28:21   the old one it takes a couple seconds [TS]

00:28:24   they ramped up to say they're just [TS]

00:28:26   telling us how great their product or [TS]

00:28:28   existing product is which they tend not [TS]

00:28:30   to do like there wasn't a big segment [TS]

00:28:31   about how great the iPhone 7 is before [TS]

00:28:34   the iPhone 8 part right but it's like [TS]

00:28:36   let me just tell you about and it was [TS]

00:28:37   about watch iOS 4 and people love their [TS]

00:28:39   Apple watch and sales are great even [TS]

00:28:41   though we're not going to tell you how [TS]

00:28:42   many there are but trust us they're [TS]

00:28:43   great and and then the video and then of [TS]

00:28:48   course the new the new Apple watch on [TS]

00:28:49   top of that but it was like it's almost [TS]

00:28:51   like yeah [TS]

00:28:51   a lot of time spent on something that is [TS]

00:28:54   not the announcement of the new product [TS]

00:28:57   but uh you know I don't I guess they [TS]

00:29:00   feel like it's important to them to [TS]

00:29:02   emphasize the fact that the watch is a [TS]

00:29:05   success like in a way that they don't [TS]

00:29:08   feel like they have to do for the phone [TS]

00:29:10   I don't know that beats me but I thought [TS]

00:29:13   the video was good and I think to come [TS]

00:29:15   back to where where we were before I [TS]

00:29:16   interrupted I I really think this this [TS]

00:29:18   Apple heart study could be something [TS]

00:29:20   extremely powerful and I'm I'm pleased [TS]

00:29:22   to see them doing it this is another [TS]

00:29:23   example of Tim or whomever deciding that [TS]

00:29:27   this is something that's important to [TS]

00:29:29   Apple or to them personally and then [TS]

00:29:31   eventually Apple and so they're they're [TS]

00:29:33   making it happen and and really making [TS]

00:29:36   some some stark positive change or [TS]

00:29:38   hopefully we don't know yet but I would [TS]

00:29:39   assume that will be the case and that's [TS]

00:29:40   really awesome yeah so then after that [TS]

00:29:42   unless there's something else we had [TS]

00:29:44   here series 3 yeah exactly so series 3 [TS]

00:29:47   which is with LTE so optionally with LTE [TS]

00:29:51   that's a fair point fair point is [TS]

00:29:53   optionally with LTE this is pretty [TS]

00:29:56   exciting it sounds like it will be a [TS]

00:29:59   completely separate of course connection [TS]

00:30:01   to your particular cell phone carrier [TS]

00:30:03   you will share however the same phone [TS]

00:30:07   number with your iPhone and there's been [TS]

00:30:09   a little bit of chatter about how that's [TS]

00:30:10   working technically behind the scenes [TS]

00:30:12   but the the the net effect is if you run [TS]

00:30:15   out of the house and your phone is at [TS]

00:30:17   home and you go driving somewhere else [TS]

00:30:19   or running or what-have-you [TS]

00:30:20   yeah then if you get a phone call your [TS]

00:30:23   watch and your phone will both [TS]

00:30:25   simultaneously ring and you can answer [TS]

00:30:27   on either one and you can send text [TS]

00:30:29   messages from either one etc etc in a [TS]

00:30:31   way that you can only do now if you're [TS]

00:30:33   either connected to Wi-Fi in certain [TS]

00:30:35   circumstances or connected via bluetooth [TS]

00:30:36   to your phone and that's extremely cool [TS]

00:30:38   what's not cool is that at least in [TS]

00:30:41   America it seems that all the cellphone [TS]

00:30:43   carriers are go or at least anyone who's [TS]

00:30:45   talked about it yet is saying it's gonna [TS]

00:30:46   be 10 dollars a month for a watch which [TS]

00:30:48   i think is preposterous i don't know [TS]

00:30:50   what it is i don't know why i came to [TS]

00:30:52   this conclusion because the watch is [TS]

00:30:54   small and you pay more money for big [TS]

00:30:56   things size comparison okay III know [TS]

00:31:01   that we are spoiled by modern cellular [TS]

00:31:03   plans being amazing but [TS]

00:31:05   it's an entirely separate cellular data [TS]

00:31:08   device that is only $10 a month to have [TS]

00:31:11   on your plan that's a good deal no it's [TS]

00:31:14   not it's not more data that they're [TS]

00:31:16   selling you err like what like Woody [TS]

00:31:17   Allen's father and that movie that I [TS]

00:31:19   can't remember they're just sound like [TS]

00:31:20   they're not giving you more David it [TS]

00:31:22   doesn't cost them that much more money [TS]

00:31:24   to have another device on their network [TS]

00:31:27   you know so like it's trust me they're [TS]

00:31:30   making a huge amount of profit attend an [TS]

00:31:31   additional $10 I know but like but that [TS]

00:31:34   is a very you know compared to the [TS]

00:31:36   industry and what they do and what we've [TS]

00:31:38   always paid for to have an entirely [TS]

00:31:40   separately activated device for $10 a [TS]

00:31:43   month is pretty good I disagree it's the [TS]

00:31:46   same it's the same phone number I mean [TS]

00:31:48   here's a problem the problem with all [TS]

00:31:49   this stuff is that it's not we don't [TS]

00:31:50   know what we should actually be paying [TS]

00:31:52   for these things because so many telecom [TS]

00:31:54   companies have not a monopoly but you [TS]

00:31:57   have one or two reasonable choices the [TS]

00:31:59   competition is not strong in this [TS]

00:32:01   industry and regulation is not you know [TS]

00:32:04   so we don't know what this stuff would [TS]

00:32:06   actually be worth with competition and [TS]

00:32:08   we do know that in other parts of the [TS]

00:32:09   world you get more data and faster [TS]

00:32:11   speeds for less money [TS]

00:32:12   so the general frustration with carriers [TS]

00:32:14   in telecom in the u.s. underlies [TS]

00:32:16   everything and so it's hard to say you [TS]

00:32:19   know what you're saying your argument [TS]

00:32:21   you have Marco is the relative thing [TS]

00:32:22   like Thing Thing X costs this amount and [TS]

00:32:25   thing Y is cost cost way less [TS]

00:32:28   proportionally yeah I'm getting another [TS]

00:32:29   device in it's only $10 but it just [TS]

00:32:32   feels like it feels like the bad the the [TS]

00:32:35   doomsday scenarios of the net neutrality [TS]

00:32:37   things where it's like every new thing [TS]

00:32:39   you want to have they can charge you [TS]

00:32:40   money for the carriers have always been [TS]

00:32:42   there and remained there and now it's [TS]

00:32:44   like well great everything's gonna have [TS]

00:32:46   a cell connection and I have to get not [TS]

00:32:48   nickel and dimed but fived intend it's [TS]

00:32:54   untenable after a certain point it's [TS]

00:32:55   especially if it doesn't come with more [TS]

00:32:56   data right especially if it doesn't so I [TS]

00:32:58   you know we all hate carries and we wish [TS]

00:33:00   they did a better job at this point when [TS]

00:33:02   the number of devices starts going up [TS]

00:33:03   like this like we fast forward 10 15 [TS]

00:33:06   years and everybody in the family who is [TS]

00:33:08   an adolescent or adult has a watch a [TS]

00:33:13   phone a tablet and not a laptop example [TS]

00:33:17   never I'd sell you to a because they're [TS]

00:33:18   evil [TS]

00:33:19   that's a that's a lot of damn devices [TS]

00:33:21   and you start saying can I just pay a [TS]

00:33:23   huge amount of money for my whole family [TS]

00:33:24   and just be like a flat rate for a huge [TS]

00:33:26   amount of data and not have to get [TS]

00:33:28   additional money every time you know [TS]

00:33:30   someone adds a new device but we're far [TS]

00:33:32   from that so anyway it's not that bad [TS]

00:33:35   ten dollars seems reasonable for the [TS]

00:33:38   kind of people who are gonna buy an [TS]

00:33:40   Apple watch with cellular which is [TS]

00:33:42   already a pretty expensive product as a [TS]

00:33:44   companion to their already expensive [TS]

00:33:45   phone so apples right on the money in [TS]

00:33:47   terms of you know who this product is [TS]

00:33:50   for and what they're willing to pay well [TS]

00:33:51   we'll get to more of that later when we [TS]

00:33:52   start getting into the phones but uh you [TS]

00:33:54   know it it looks good I agree with you [TS]

00:33:58   Marco that getting this for free and [TS]

00:34:00   John as well but Marco I think you were [TS]

00:34:02   I think you thought I wanted this for [TS]

00:34:04   free I don't I don't think that it that [TS]

00:34:06   a free additional connection to in my [TS]

00:34:09   case ATT's network is reasonable I don't [TS]

00:34:11   think that at all [TS]

00:34:12   this is different for example than [TS]

00:34:15   tethering where tethering is still only [TS]

00:34:17   one connection to AT&T and how I choose [TS]

00:34:20   to blow through my data to me should be [TS]

00:34:22   my choice and I found it completely [TS]

00:34:25   egregious when tethering was an [TS]

00:34:26   additional fee years ago because it's [TS]

00:34:29   still only one connection and it's still [TS]

00:34:30   just my data and in fact in some ways [TS]

00:34:32   they should encourage tethering because [TS]

00:34:34   then I'm gonna blow through my data even [TS]

00:34:35   quicker and then hypothetically pay them [TS]

00:34:37   even more money this is different in [TS]

00:34:39   that I do think it should cost a nonzero [TS]

00:34:43   amounts of money to have an Apple watch [TS]

00:34:45   connected to your cell phone plan the [TS]

00:34:47   thing that bothers me though is that I [TS]

00:34:50   don't think $10 a month is a reasonable [TS]

00:34:53   cost I think it should be half that now [TS]

00:34:55   how did I come to that conclusion no [TS]

00:34:56   freaking clue I think it's what John [TS]

00:34:58   alluded to earlier the watch is [TS]

00:34:59   physically small the iPad is physically [TS]

00:35:01   big it should be less than the iPad and [TS]

00:35:03   I concede that really if you put that on [TS]

00:35:06   paper it doesn't make a hell of a lot of [TS]

00:35:07   sense no but it it just seems it just [TS]

00:35:10   seems bonkers to me that's something [TS]

00:35:12   that really shouldn't necessarily be [TS]

00:35:15   drawing that much data and even if it [TS]

00:35:16   was it's still the same bucket of data [TS]

00:35:19   it's not like I'm getting more data for [TS]

00:35:21   it I just don't think that $10 a month [TS]

00:35:23   is reasonable I think five would have [TS]

00:35:25   been the right answer and I wouldn't [TS]

00:35:26   have blinked an eye if it was $5 a month [TS]

00:35:29   but for $10 a month that's making me go [TS]

00:35:33   I think I want cellular but now I'm not [TS]

00:35:36   so sure and I don't know do you want [TS]

00:35:40   cellular forget it okay before I set you [TS]

00:35:42   on fire this kind of like micro price [TS]

00:35:46   anger is why I app developers can't [TS]

00:35:48   charge money for apps but anyway let's [TS]

00:35:51   not do that well yeah in actually five [TS]

00:35:55   dollars a month even is great perhaps [TS]

00:35:57   anyway there's like here's the thing [TS]

00:35:59   there the cost of this the cost of this [TS]

00:36:00   device to the carriers is network [TS]

00:36:02   capacity right because every device that [TS]

00:36:04   is communicating one of those hours adds [TS]

00:36:05   right but in the grand scheme of things [TS]

00:36:08   even with apples we have no idea how [TS]

00:36:10   many they're selling thing we know [TS]

00:36:11   roughly how many thing they're selling [TS]

00:36:13   in proportion to the number of cell [TS]

00:36:15   phones that are on a cell network at any [TS]

00:36:16   given time and ended miniscule so there [TS]

00:36:19   is a capacity increase for connecting [TS]

00:36:21   these watches but it is small and all [TS]

00:36:23   pricing of cell data plans is in the [TS]

00:36:26   realm of whatever whatever carrier is [TS]

00:36:29   makeup and or colluded with each other [TS]

00:36:30   for there is no market pressure to lower [TS]

00:36:32   prices as they're so few people and the [TS]

00:36:36   only one who is hungry is always like [TS]

00:36:37   the one with the terrible network where [TS]

00:36:39   I think it was that sprint these days or [TS]

00:36:40   whatever to mobile right and even they [TS]

00:36:43   minoo pull prices essentially out of [TS]

00:36:46   thin air so it's hard for us to know how [TS]

00:36:47   much of stuff was worth you know other [TS]

00:36:49   than like I said looking at the rest of [TS]

00:36:51   the world and realizing we don't have it [TS]

00:36:52   that great here so I don't know um but [TS]

00:36:54   anyway if you're like if you're remotely [TS]

00:36:57   on the fence to get the cellular one [TS]

00:36:58   like don't why would you even bother [TS]

00:37:00   getting with his phone it's like and not [TS]

00:37:02   get the cellular and unless you if you [TS]

00:37:04   were already looking at a series two and [TS]

00:37:05   you've never had any interest and [TS]

00:37:07   cellular then you know get the series [TS]

00:37:09   through that cell yeah but if you [TS]

00:37:10   thought I really love to have a cellular [TS]

00:37:12   thing but that $10 a month is you know I [TS]

00:37:14   mean you know just drop one of your [TS]

00:37:17   streaming subscriptions like this is an [TS]

00:37:18   expensive product for your expensive [TS]

00:37:20   phone well but I might add a screen a [TS]

00:37:22   streaming subscription because stupid [TS]

00:37:24   Apple music which we'll get to in a [TS]

00:37:25   minute [TS]

00:37:26   it's cellular on your wrist that's [TS]

00:37:28   awesome [TS]

00:37:29   pay the ten bucks oh it is awesome [TS]

00:37:32   that's incredible what like even for [TS]

00:37:35   this year even for this day and age even [TS]

00:37:37   for the wonderful technology that we [TS]

00:37:39   have that is still amazing like oh is [TS]

00:37:42   how this is like the Louie CK like you [TS]

00:37:44   know it's sitting in a chair in the sky [TS]

00:37:45   yeah yeah how is this not amazing and [TS]

00:37:48   like you people are like I've seen some [TS]

00:37:51   of the comments are like it's just to [TS]

00:37:53   watch no it's not just a watch it's a [TS]

00:37:55   tiny little computer that lives on your [TS]

00:37:56   wrist and can talk to anywhere on the [TS]

00:37:58   world without any phone attached to it [TS]

00:37:59   or now like that's incredible can I run [TS]

00:38:03   overcast on it because that's really [TS]

00:38:04   what I care about know I'm there amen [TS]

00:38:05   brother [TS]

00:38:06   that's a software limitation that that [TS]

00:38:09   is not a hard like and we'll get to that [TS]

00:38:11   I mean okay let's let's talk about that [TS]

00:38:13   now so you know cellular on the watch [TS]

00:38:16   what is it actually good for and the [TS]

00:38:20   answer so far is you know the basics of [TS]

00:38:22   lots of times we have talked about and [TS]

00:38:25   other people have talked about you know [TS]

00:38:27   do you bring your phone with you with [TS]

00:38:29   the watch and when the Apple would add [TS]

00:38:31   features like standalone music playback [TS]

00:38:33   from the watch like to a Bluetooth [TS]

00:38:35   headset or when they talk about adding [TS]

00:38:37   SOS earlier this summer we would you [TS]

00:38:40   know a lot of us would ask ourselves [TS]

00:38:41   like why would I not have my phone with [TS]

00:38:44   me because a lot of people like even [TS]

00:38:46   when they go out for exercising they [TS]

00:38:48   still bring their phone with them just [TS]

00:38:50   in case there's an emergency or somebody [TS]

00:38:52   has to reach them or they need help or [TS]

00:38:54   whatever else yeah so there's a there's [TS]

00:38:56   a clear reason for lots of people who [TS]

00:38:59   who would otherwise take just the watch [TS]

00:39:02   with them somewhere I would love to do [TS]

00:39:03   that but haven't been doing that not [TS]

00:39:05   because of anything about like the [TS]

00:39:07   watch's hardware or software but because [TS]

00:39:10   it just didn't have cellular itself [TS]

00:39:11   which I guess was hardware but ignore [TS]

00:39:12   that for a second [TS]

00:39:14   it's like that was what that was holding [TS]

00:39:15   back a lot of people and so I mentioned [TS]

00:39:17   last week like in our predictions [TS]

00:39:19   episode like and and we had already [TS]

00:39:21   heard the rumors last week about the [TS]

00:39:22   cellular watch because that was from the [TS]

00:39:24   home pod leak but you know we had we [TS]

00:39:27   discussed like you know the things I [TS]

00:39:29   want in the watch are for it to be a [TS]

00:39:31   smarter and nicer looking timepiece but [TS]

00:39:35   most people use the watch for is [TS]

00:39:36   exercise and notifications and that [TS]

00:39:38   seems to be driving the same [TS]

00:39:39   so what Apple's doing here is very smart [TS]

00:39:41   in that way it's it looks like they've [TS]

00:39:43   done zero to make it a nicer looking [TS]

00:39:46   better smarter timepiece but it but this [TS]

00:39:50   is a massive jump forward for making it [TS]

00:39:53   an exercise and notifications device [TS]

00:39:54   because now there are significant times [TS]

00:39:58   when people would want to bring just the [TS]

00:40:01   watch with them that and and those are [TS]

00:40:03   times for which people are buying or [TS]

00:40:06   want to buy the Apple watch [TS]

00:40:08   so that's exercise that's like you know [TS]

00:40:10   going on the beach that is you know [TS]

00:40:12   certain types of travel and TVs but [TS]

00:40:14   let's be honest it's mostly exercise but [TS]

00:40:16   that's a big thing like a lot of runners [TS]

00:40:18   you know want to run without having a [TS]

00:40:20   phone strap in some weird spot on their [TS]

00:40:22   body or anything like that yep it's a [TS]

00:40:24   huge market so this is awesome for that [TS]

00:40:27   now going beyond the like you know phone [TS]

00:40:30   call in an emergency scenario I think [TS]

00:40:33   one of the other things and they [TS]

00:40:34   mentioned the Apple music streaming [TS]

00:40:36   that's cool you know that that should be [TS]

00:40:38   fine I'm a little concerned about how [TS]

00:40:39   that will affect battery life but you [TS]

00:40:41   know it'll it's probably it's probably [TS]

00:40:42   your underplaying that I think that's [TS]

00:40:44   like the most important thing because [TS]

00:40:45   when you take it when you're running I [TS]

00:40:47   think a lot of people bring their phones [TS]

00:40:48   with them they say oh it's in case I [TS]

00:40:49   fall down I need to call somebody but [TS]

00:40:50   really they want to play their music [TS]

00:40:52   from it and yeah you can play music from [TS]

00:40:53   your watch now but it's a pain in the [TS]

00:40:54   butt I think streaming music plus air [TS]

00:40:56   pods is like the killer app that's gonna [TS]

00:40:58   sell cellular for me you're gonna tell [TS]

00:41:00   them oh I can make phone calls that will [TS]

00:41:02   make me feel better but I think it is [TS]

00:41:04   all about 40 million songs on your wrist [TS]

00:41:06   in air pods like that is the ultimate I [TS]

00:41:08   want to run and listen to something [TS]

00:41:10   that's why I think it should work with [TS]

00:41:11   Spotify and all the other services I [TS]

00:41:13   have no idea if it does I hope it's not [TS]

00:41:15   constrained to Apple music and I agree [TS]

00:41:16   with your concerns about the battery [TS]

00:41:18   life in the streaming but that is the [TS]

00:41:20   killer and that's they show that in the [TS]

00:41:22   ad of like look at me I get air pods and [TS]

00:41:24   I got wrists it's the lightest weight [TS]

00:41:25   way to listen to all the music in the [TS]

00:41:28   world while you do some activity while [TS]

00:41:30   it also tracks your workout in your [TS]

00:41:31   pulse and everything that I think is the [TS]

00:41:33   is the total package on this yeah that's [TS]

00:41:35   exactly right and that's why a minute [TS]

00:41:36   ago I alluded to you know I might need [TS]

00:41:38   to get an Apple music music subscription [TS]

00:41:40   I am a die-hard Spotify kind of guy [TS]

00:41:42   I love Spotify for reasons that are not [TS]

00:41:44   interesting for right now but the [TS]

00:41:47   thought of being able to go for a run [TS]

00:41:48   like everything Marco just said to be [TS]

00:41:50   able to go for a run with just my air [TS]

00:41:51   pots and my watch and [TS]

00:41:53   have to worry about dropping my phone [TS]

00:41:54   but more importantly just carrying my [TS]

00:41:56   darn phone that sounds amazing and if I [TS]

00:41:58   don't twist my ankle or something like [TS]

00:42:00   that that I can call for help and get [TS]

00:42:03   help from Aaron or whomever that's [TS]

00:42:05   amazing and that is what I want but KC [TS]

00:42:09   all this amazingness including having [TS]

00:42:11   all the music of the in the world [TS]

00:42:13   accessible via voice control honor your [TS]

00:42:15   little wrist computer that you can wear [TS]

00:42:17   anywhere and have cellular coverage is [TS]

00:42:19   not worth 20 bucks a month visit it's [TS]

00:42:21   not worth 20 bucks a month he's not [TS]

00:42:22   complaining about the price of the phone [TS]

00:42:23   note he's complaining about the price of [TS]

00:42:25   the carrier that he feels like he's [TS]

00:42:27   already paying for especially if he [TS]

00:42:29   doesn't bring his phone he's not having [TS]

00:42:30   extra Network capacity right no but the [TS]

00:42:32   problem though but leaving all evening [TS]

00:42:34   all my whining convention aside about [TS]

00:42:36   the the price of the cellular part you [TS]

00:42:40   know it could be that I'm actually in [TS]

00:42:41   ten dollars to your point Marco $10 for [TS]

00:42:44   the cellular $10 travel music but and [TS]

00:42:45   that's monthly which adds up real fast [TS]

00:42:47   but all of this really comes down to you [TS]

00:42:50   however the thing that I most enjoy [TS]

00:42:53   listening to when I go for a run is [TS]

00:42:54   actually podcast and the particular [TS]

00:42:57   podcast client catcher whatever of [TS]

00:43:00   choice that I enjoy happens to be [TS]

00:43:03   overcast and all I want in the world now [TS]

00:43:05   is to be able to leave my phone in my [TS]

00:43:07   house take my watch and my air pods and [TS]

00:43:11   listen to overcast from anywhere that [TS]

00:43:15   would be nice [TS]

00:43:16   tell me Marco that you're gonna make [TS]

00:43:17   this happen I'm trying but I don't think [TS]

00:43:20   I'm getting anywhere anytime soon I know [TS]

00:43:23   I'll leave it at that [TS]

00:43:24   because I'm literally not getting [TS]

00:43:25   anywhere yet but I I am trying I told [TS]

00:43:29   you no I said when I remove that feature [TS]

00:43:30   I'm going to try to bring it back I am [TS]

00:43:33   trying to bring it back but so far I [TS]

00:43:34   haven't but we I'm not going to stop [TS]

00:43:37   trying in fact this is an outlet or new [TS]

00:43:39   fire under my bud because I really [TS]

00:43:41   really want this to be a thing that [TS]

00:43:44   people can do that I can do also you [TS]

00:43:46   know why that is by the way because I [TS]

00:43:48   know why that is and it has nothing to [TS]

00:43:50   do with me or any of your customers it [TS]

00:43:51   has to do with your newfound obsession [TS]

00:43:53   and you don't want to bring your phone [TS]

00:43:55   with you while you're riding your bike [TS]

00:43:56   either do you nope sure don't shouldn't [TS]

00:43:58   be listening to podcasts while you ride [TS]

00:43:59   your bike no I actually I actually don't [TS]

00:44:01   I [TS]

00:44:01   more have been wanting this on dog walks [TS]

00:44:04   honestly biking I'm still and even [TS]

00:44:06   though I love fair [TS]

00:44:07   even though I'm not biking on the street [TS]

00:44:09   I'm biking on a trail but even on the [TS]

00:44:11   trail I don't want to listen to things [TS]

00:44:13   I'm I'm listening to the world around me [TS]

00:44:15   because I'm scared out of my mind [TS]

00:44:17   but anyway so also there are other [TS]

00:44:20   reasons to want a cellular watch so I [TS]

00:44:22   thought of a couple so obviously there's [TS]

00:44:23   a lot of app potential here the watch so [TS]

00:44:26   far has been a pretty mediocre app [TS]

00:44:27   platform but this changes things quite a [TS]

00:44:30   bit for a lot of different types of apps [TS]

00:44:32   so this could be a big thing right now a [TS]

00:44:36   lot of a lot of the watch has been held [TS]

00:44:38   back by the fact that like the apps on [TS]

00:44:41   the watch are pretty slow compared to [TS]

00:44:44   doing the same thing on your phone but [TS]

00:44:46   if now more people have more reason to [TS]

00:44:48   have their phone with them at all and [TS]

00:44:50   all of a sudden the watch is all they [TS]

00:44:52   have with them that opens up new [TS]

00:44:53   potential for apps a new demand for apps [TS]

00:44:55   I also thought about things like you [TS]

00:44:58   know so they mentioned in the keynote [TS]

00:44:59   that if you leave your phone at home and [TS]

00:45:01   if you bring just your watch with you [TS]

00:45:02   you're just your new series 3 with LTE [TS]

00:45:04   that updates your location for fine for [TS]

00:45:08   fine friends tracking oh yeah that's [TS]

00:45:10   right that was wrong which is not only [TS]

00:45:11   awesome for like exercisers and things [TS]

00:45:14   but also I thought like what if you [TS]

00:45:16   wanted to track locations of your [TS]

00:45:18   children and you didn't want to give [TS]

00:45:20   them a phone but you maybe could give [TS]

00:45:23   them an Apple watch of LTE like I know [TS]

00:45:25   this is this is an awfully over [TS]

00:45:27   engineered solution to this problem but [TS]

00:45:29   I think that's actually that's a [TS]

00:45:31   potentially so I thought of here watches [TS]

00:45:35   you know I just bought a GPS tracker for [TS]

00:45:36   my dog and it was much cheaper so [TS]

00:45:37   consider that if you want to track your [TS]

00:45:39   children it won't always be $300 and [TS]

00:45:42   that's less than a phone by the way [TS]

00:45:43   Apple one will always be nine and ten [TS]

00:45:48   dollars a month that kills it for Casey [TS]

00:45:49   all right anyway so III do think this is [TS]

00:45:53   pretty remarkable and they did be s the [TS]

00:45:56   size increase a little bit but oh great [TS]

00:46:01   you know they're the case they should [TS]

00:46:06   have stopped there they shouldn't but [TS]

00:46:08   they felt like they need to be honest I [TS]

00:46:09   said technically speaking the little [TS]

00:46:11   thing that bumps out of the cases it is [TS]

00:46:17   bigger by a small amount and I [TS]

00:46:19   that nobody would notice but it because [TS]

00:46:21   their Apple they have to cover their [TS]

00:46:22   butts it wasn't like a quarter [TS]

00:46:23   millimeter like that that's a pretty [TS]

00:46:25   small difference to two sheets of paper [TS]

00:46:26   they said it was almost nothing but to [TS]

00:46:29   be fair if like Samsung had pulled [TS]

00:46:31   something like this we would be all well [TS]

00:46:33   nobody would say I put them next to each [TS]

00:46:37   other you could see two pieces of paper [TS]

00:46:39   you know what it is I mean it is kind of [TS]

00:46:42   BS though like just call it like you see [TS]

00:46:44   it and say oh we made it infinitesimally [TS]

00:46:46   smaller or bigger the most amazing thing [TS]

00:46:48   I think I always have to remind myself [TS]

00:46:50   of this when I look at the Apple watch [TS]

00:46:51   is it every time they talk about this [TS]

00:46:52   they go you know we essentially we have [TS]

00:46:54   kept the watch the same size for many [TS]

00:46:56   generations gotten a little bit thicker [TS]

00:46:58   over time because the series too is [TS]

00:46:59   thicker than the original series zero [TS]

00:47:01   and this is thicker still so fine but in [TS]

00:47:05   general it's a little Airstream trailer [TS]

00:47:06   with the Bulge on the bottom then I [TS]

00:47:08   remember it comes in two sizes and I [TS]

00:47:10   think how the hell does the smaller one [TS]

00:47:11   work they have to fit all the same stuff [TS]

00:47:13   in there the only thing that is smaller [TS]

00:47:14   is the screen so you can get a slightly [TS]

00:47:17   smaller battery because you have a [TS]

00:47:18   slightly smaller screen but everything [TS]

00:47:19   else can't be doesn't shrink and power [TS]

00:47:21   usage it's not like oh the small one has [TS]

00:47:22   a cell radio that uses less power if [TS]

00:47:25   they have cell rated to use less power [TS]

00:47:26   they use it in both of them so the small [TS]

00:47:27   one is the miracle and maybe that also [TS]

00:47:29   means the small one doesn't get as good [TS]

00:47:31   battery life which is a bummer but [TS]

00:47:33   that's always been the case the small [TS]

00:47:35   one has always gotten noticeably worse [TS]

00:47:36   battery life I know but I mean like does [TS]

00:47:38   it scale linearly because now they had [TS]

00:47:40   LTE right oh it's still the same all day [TS]

00:47:42   battery life blahblah is the small one [TS]

00:47:44   even worse now because there's an out [TS]

00:47:46   the battery must be so tiny in there and [TS]

00:47:48   I don't know what the minimum battery [TS]

00:47:50   size is to run any kind of cell radio to [TS]

00:47:53   transmit to a radio tower that is [TS]

00:47:55   potentially far away from you anyway [TS]

00:47:58   yeah I'm reminded of that looking at the [TS]

00:48:01   the models where oh yeah they make one [TS]

00:48:03   that's like way smaller yeah it's pretty [TS]

00:48:05   amazing what sigh what size does Tina [TS]

00:48:07   have I think she has a small one [TS]

00:48:09   so yes it's the thing she's gonna get [TS]

00:48:11   one of these yeah with ulti yeah are you [TS]

00:48:15   gonna grumble about paint [TS]

00:48:16   [Laughter] [TS]

00:48:21   she uses it for the intended purpose as [TS]

00:48:25   shown in all of Apple's ads so as long [TS]

00:48:28   as they don't make a polka Mango app for [TS]

00:48:29   it then there [TS]

00:48:30   I wonder um I've heard through the [TS]

00:48:34   through you know very supporting that [TS]

00:48:36   that the thing just that the series [TS]

00:48:38   three just feels a heck of a lot quicker [TS]

00:48:40   like opening apps and things like that I [TS]

00:48:42   I kind of wonder and some Marco said [TS]

00:48:45   earlier made me think of this if it [TS]

00:48:47   doesn't have to like so let's say for [TS]

00:48:49   example I'm using lifts for the first [TS]

00:48:51   time in forever and I try to do it on my [TS]

00:48:52   watch for whatever silly reason it has [TS]

00:48:55   to if I understand things correctly [TS]

00:48:57   anyway it has to wake up the lift app on [TS]

00:48:59   my phone or at the very least wake up [TS]

00:49:01   the phone and say hey I'd like to use [TS]

00:49:02   your internet connection but something [TS]

00:49:04   has to get woken up on the phone and it [TS]

00:49:06   needs to communicate with the phone blah [TS]

00:49:07   blah blah [TS]

00:49:08   I wonder if not only obviously the [TS]

00:49:10   processor is so much faster on the [TS]

00:49:13   series 3 but I wonder if just having its [TS]

00:49:15   own connection to the rest of the world [TS]

00:49:18   on these LTE models will also [TS]

00:49:19   dramatically increase and improve [TS]

00:49:22   performance and just make it feel a lot [TS]

00:49:25   snappier even leaving aside that the [TS]

00:49:28   tremendous gains in the processor yeah I [TS]

00:49:30   mean cuz you know with the watch like [TS]

00:49:32   one of the reasons why the the original [TS]

00:49:33   watch was so unbearably slow is that the [TS]

00:49:36   whole UI of apps was being driven [TS]

00:49:38   effectively by the phone like remotely [TS]

00:49:39   over the Bluetooth connections like [TS]

00:49:41   every tap was basically going back and [TS]

00:49:43   forth with the Bluetooth to the phone [TS]

00:49:44   and so everything they've done to make [TS]

00:49:47   the watch more independent in both [TS]

00:49:49   hardware and software has had a [TS]

00:49:52   noticeable increase of performance and [TS]

00:49:54   responsiveness because anything you're [TS]

00:49:56   doing to reduce those round trips is [TS]

00:49:57   good now the the current watch the [TS]

00:50:00   series 1 and 2 that they were pretty [TS]

00:50:02   fast [TS]

00:50:03   you know relative to the first one the [TS]

00:50:04   series zero and I have a rant here in a [TS]

00:50:07   second about these names but you know [TS]

00:50:09   they could go over Wi-Fi if they if they [TS]

00:50:12   wanted to but they would they would [TS]

00:50:15   frequently default to Bluetooth to the [TS]

00:50:17   parent phone instead of making their own [TS]

00:50:19   Wi-Fi connection for I think just power [TS]

00:50:22   efficiency reasons that Wi-Fi use a lot [TS]

00:50:24   of power so it was kind of like a last [TS]

00:50:25   resort the phone or the watch would [TS]

00:50:26   attempt to use bluetooth for as much as [TS]

00:50:28   it could and they they made a few [TS]

00:50:30   comments about the W 2 indicating that [TS]

00:50:33   it is not only a much faster but much [TS]

00:50:36   more power efficient for Wi-Fi and [TS]

00:50:38   Bluetooth than the W one so I'm hoping [TS]

00:50:41   that the watch will be more [TS]

00:50:44   aggressive at using into Wi-Fi and then [TS]

00:50:46   when you're out using its cellular [TS]

00:50:48   instead of just like trying bluetooth [TS]

00:50:51   first for everything to save power [TS]

00:50:52   because that will make lots of things [TS]

00:50:54   better if for instance I wanted to bring [TS]

00:50:57   overcast back to the watch one of the [TS]

00:50:59   big problems there was file transfer [TS]

00:51:01   speeds and that's because most of the [TS]

00:51:03   time it was going over bluetooth even [TS]

00:51:04   when the devices would be plugged in [TS]

00:51:05   they would still often use bluetooth to [TS]

00:51:07   transfer the files that makes no sense [TS]

00:51:09   to me [TS]

00:51:09   but they would and and there was no way [TS]

00:51:12   for me as a developer to say look this [TS]

00:51:14   is a big file please for the love of God [TS]

00:51:16   transferred over Wi-Fi the user is [TS]

00:51:18   literally waiting for it right now and [TS]

00:51:19   it's not being transferred over Wi-Fi [TS]

00:51:21   like there's no way for me to do that in [TS]

00:51:22   the API so I'm hoping this will help [TS]

00:51:25   push them in that direction I'm having [TS]

00:51:26   these new chips now before I forget [TS]

00:51:28   about the naming here the first watch [TS]

00:51:31   was called Apple watch the second watch [TS]

00:51:33   was called series one and two zero zero [TS]

00:51:37   index is great for programmers yeah [TS]

00:51:39   right and so is the fourth watch as [TS]

00:51:41   they're introducing three now because [TS]

00:51:44   series one and two had the same guts but [TS]

00:51:46   series two was waterproofed basically [TS]

00:51:49   and it was like the same chip inside [TS]

00:51:52   like this most of the same internals so [TS]

00:51:54   see it was really like series 1 and [TS]

00:51:56   series 1 waterproof like that that's [TS]

00:51:58   what they probably should have called [TS]

00:51:59   that after they should have called them [TS]

00:52:02   both series 2 and just retcon the first [TS]

00:52:04   one series 1 but instead we have series [TS]

00:52:07   0 unofficially called with the first one [TS]

00:52:09   then we have series 1 and 2 and 3 now [TS]

00:52:12   but series 2 was just discontinued [TS]

00:52:15   because the new premium model is series [TS]

00:52:17   3 so now we have series 1 and series 3 [TS]

00:52:20   now the casual buyer will look at that [TS]

00:52:22   and think series 1 is 2 years old but in [TS]

00:52:25   fact is only 1 year old and it's not two [TS]

00:52:28   generations back it's one generation [TS]

00:52:30   back and if you have an original Apple [TS]

00:52:32   watch and you're thinking about [TS]

00:52:33   upgrading you're gonna think the series [TS]

00:52:35   1 is the one you have so it's a very [TS]

00:52:38   very confusing name now not the first [TS]

00:52:40   confusing name the best thing is that [TS]

00:52:45   the series 3 also comes with a little te [TS]

00:52:47   so it's like Oh series 3 is the one with [TS]

00:52:49   cellular like well yeah right exactly [TS]

00:52:52   like this these are just terrible names [TS]

00:52:55   like yeah well the good thing is they [TS]

00:52:56   all look the same [TS]

00:52:57   like from Butte law and they're all [TS]

00:52:59   lined up on a table they all look the [TS]

00:53:00   same so I think the the stigma of [TS]

00:53:02   getting the lesser things like well they [TS]

00:53:04   all look the same to me like they have a [TS]

00:53:05   got apples website it has a big a [TS]

00:53:08   comparison thing like what do you want [TS]

00:53:10   out of your watch do you care about [TS]

00:53:12   cellular do not do you care about water [TS]

00:53:13   preferring not do you care about GPS or [TS]

00:53:15   do you not do you care about a red dot [TS]

00:53:17   on the on the ground or nothing can we [TS]

00:53:19   talk about the red dot for a second now [TS]

00:53:21   I love watches I love red I even love [TS]

00:53:26   red watches a red on watches rather I [TS]

00:53:29   have a watch with red accents that's [TS]

00:53:31   wonderful I do not think there's a red [TS]

00:53:34   dot looks good on any color watch except [TS]

00:53:37   maybe the white edition on every single [TS]

00:53:40   and I haven't see them in person yet but [TS]

00:53:42   in all the prints photos and all the [TS]

00:53:43   shop photos I do not think this looks [TS]

00:53:47   good and again I love red everything I [TS]

00:53:50   own is red I love watches I love red on [TS]

00:53:54   watches this does not work for me I [TS]

00:53:56   think it works as long as the all the [TS]

00:53:58   rest that caused in neutral like give it [TS]

00:53:59   space that's why you like the white one [TS]

00:54:00   like yours everything is neutral the [TS]

00:54:02   only accent of color is the red I mean [TS]

00:54:04   it doesn't clash I think it looks fine [TS]

00:54:05   look okay I don't mind it but it really [TS]

00:54:09   does limit your aesthetic choices when [TS]

00:54:11   you've got this stupid red dot that you [TS]

00:54:13   can't get rid of I mean maybe maybe this [TS]

00:54:15   changeable I don't know before with the [TS]

00:54:17   addition where you have different crown [TS]

00:54:18   colors when you bought the the [TS]

00:54:20   aromanians thing well but Hermes was [TS]

00:54:22   always I think that was always black but [TS]

00:54:24   but with the original Gold Edition line [TS]

00:54:26   that would had there there was like if [TS]

00:54:29   you bought the fancy little red one that [TS]

00:54:30   would have the red dot also Tim Cook was [TS]

00:54:33   spotted wearing a watch with a red [TS]

00:54:35   wearing a regular steel watch with a red [TS]

00:54:37   dot on his crown at 1b one of the early [TS]

00:54:39   events for the Apple watch so it was [TS]

00:54:41   kind of like who he gets the special one [TS]

00:54:42   with the red dot and even at the time [TS]

00:54:44   was like whoo I want that but now that [TS]

00:54:45   that's offered I'm like I don't think it [TS]

00:54:49   looks good maybe it maybe it look better [TS]

00:54:51   in person but in the pictures on the [TS]

00:54:53   Apple website it does not look good but [TS]

00:54:55   a bit of limits your choices because you [TS]

00:54:56   say you have a color scheme that clashes [TS]

00:54:58   with red you like you you have a [TS]

00:55:00   particular band that you want or like a [TS]

00:55:02   body color like I want the gold aluminum [TS]

00:55:04   with this color band but the [TS]

00:55:06   red clashes with it so it's not it's not [TS]

00:55:08   great I also I was during the [TS]

00:55:10   presentation I was like they get rid of [TS]

00:55:11   the stainless coz that's the one that I [TS]

00:55:12   like the best that's the one that I have [TS]

00:55:13   yeah me too I like that look the best I [TS]

00:55:15   don't like the aluminum at all it's [TS]

00:55:16   still there they have limited choices of [TS]

00:55:18   the saw you can only get it with the [TS]

00:55:21   Milanese with the white sport but it's [TS]

00:55:23   like whatever [TS]

00:55:23   the band they didn't change the size [TS]

00:55:25   they didn't change the band [TS]

00:55:26   compatibility so if I was to get one of [TS]

00:55:27   these which I'm not I would just get the [TS]

00:55:29   stainless at tremendous expense and then [TS]

00:55:31   not use the white things and use it one [TS]

00:55:33   of my other straps of it I I do not take [TS]

00:55:37   the red dot at all I think it's really [TS]

00:55:39   terrible and and I don't know there [TS]

00:55:42   there's a store online watch.com [TS]

00:55:46   and they are not a sponsor I have no [TS]

00:55:48   idea if their product is any good or not [TS]

00:55:50   however I will seriously consider I'm [TS]

00:55:54   not kidding I will consider putting a [TS]

00:55:56   sticker over it's something like [TS]

00:55:57   completely you know you can tell you [TS]

00:56:00   have the fancy one yeah I don't know [TS]

00:56:03   whatever but but yes now see mark oh now [TS]

00:56:06   I'm in I'm in $10 a month for the stupid [TS]

00:56:09   cell cellular and then $10 a month [TS]

00:56:12   potentially for Apple music because it [TS]

00:56:13   won't work with Spotify the way I want [TS]

00:56:15   and then $10 once for the stupid watch [TS]

00:56:18   that I can't even get this out in a [TS]

00:56:19   straight face yeah you know you're not [TS]

00:56:21   selling this so before before we leave [TS]

00:56:24   the topic of the watch which we should I [TS]

00:56:26   was trying to remember it's like way [TS]

00:56:29   back when we first talked about the [TS]

00:56:31   watch I remember it was like the what [TS]

00:56:33   after it was announced that must have [TS]

00:56:34   been frozen house because before we just [TS]

00:56:35   said also it's why they is but after the [TS]

00:56:37   the watch was announced talking about it [TS]

00:56:40   in one of the shows and I remember being [TS]

00:56:43   pretty vehement about the fact that even [TS]

00:56:46   though what you see here is watched it [TS]

00:56:48   does the things that Apple says it does [TS]

00:56:49   this thing is gonna have cellular it's [TS]

00:56:50   only a matter of time and I thought I [TS]

00:56:53   said by the fourth watch maybe it will [TS]

00:56:54   have cell you know but maybe I'm [TS]

00:56:55   misremembering but either way like when [TS]

00:56:58   the watch was introduced it was so clear [TS]

00:57:00   that this thing is going to have [TS]

00:57:01   cellular and live on its own and the [TS]

00:57:03   only reason it doesn't is because they [TS]

00:57:05   literally could not do that and I think [TS]

00:57:07   they did it on a pretty pretty good [TS]

00:57:10   schedule like it hasn't been that long [TS]

00:57:12   since the watch readers and they already [TS]

00:57:14   got cellular into it they did that by [TS]

00:57:16   doing something that we had previously [TS]

00:57:19   is very honorable like witches don't [TS]

00:57:22   actually make it thinner year after year [TS]

00:57:24   don't actually change the case keep [TS]

00:57:25   everything gigantic you know Airstream [TS]

00:57:29   trailer on your wrist and reap the [TS]

00:57:31   benefits of that by saying if we keep it [TS]

00:57:33   the same size we can get to where we [TS]

00:57:37   know we're going which is cell access on [TS]

00:57:39   our wrists right we can get there faster [TS]

00:57:40   if they could have shrunk it and kept [TS]

00:57:43   similar functionality but instead of [TS]

00:57:44   shrinking it what they did it's a sad [TS]

00:57:45   battery life let's add GPS let's add LTE [TS]

00:57:48   now finally in a couple years in the [TS]

00:57:50   next major revision now they can shrink [TS]

00:57:53   because there's probably not that much [TS]

00:57:55   more stuff they're gonna stick in there [TS]

00:57:57   like you know in terms of tech wise [TS]

00:57:58   maybe some cameras right and maybe [TS]

00:58:00   better microphones and speakers but now [TS]

00:58:03   advancements in technologies don't have [TS]

00:58:05   to be spent entirely on adding important [TS]

00:58:07   features because they finally got the [TS]

00:58:08   feature set of the watch I always wanted [TS]

00:58:09   to have it is you know it's kind of like [TS]

00:58:11   when the the iPod left the nest and no [TS]

00:58:14   longer needed to be connected to your [TS]

00:58:15   Mac to like initialize it or whatever I [TS]

00:58:17   think the phone same thing didn't you [TS]

00:58:18   have to hurry up the phone to your Mac [TS]

00:58:20   in the beginning to like all these [TS]

00:58:21   devices want to be free of the tethers [TS]

00:58:24   of their larger devices and the watch is [TS]

00:58:26   finally free it is no longer you know I [TS]

00:58:28   mean I guess it still aside tied to your [TS]

00:58:30   phone cell plan but it is as free as it [TS]

00:58:32   can be in the world you can leave your [TS]

00:58:34   phone at home go out with your watch and [TS]

00:58:35   it does all the magic things that we [TS]

00:58:36   always wanted it to do so really quick [TS]

00:58:39   before we move off Marco are you going [TS]

00:58:41   to buy one and if so is it going to be [TS]

00:58:44   pretty much exclusively for testing or [TS]

00:58:46   do you expect to use it from time to [TS]

00:58:47   time both I I use the watch now fairly [TS]

00:58:51   regularly but I I'm not I'm not wearing [TS]

00:58:54   it all day every day I take it when I'm [TS]

00:58:57   as I said earlier I'm going on dog walks [TS]

00:58:59   or when I'm biking my lights other to at [TS]

00:59:01   least track my distance you know or at [TS]

00:59:04   least use it as a remote control for the [TS]

00:59:07   overcast app in my phone even though I [TS]

00:59:08   can't do local playback very well yet [TS]

00:59:10   yeah so sorry I'm gonna buy this because [TS]

00:59:12   I think I want to see what I can do as a [TS]

00:59:16   developer with 3G on the watch or LTE [TS]

00:59:19   excuse me with LTE on the watch okay so [TS]

00:59:21   which one do you think you'll get I'm [TS]

00:59:23   probably gonna get steal and since I've [TS]

00:59:27   been getting the polished steel for the [TS]

00:59:28   last two watches I think maybe this time [TS]

00:59:30   I'll go black DLC steel [TS]

00:59:33   oh you fancy that's when we all wanted [TS]

00:59:35   way back when the first one came out [TS]

00:59:37   isn't it and then because I already have [TS]

00:59:39   the black bracelet I bought the bracelet [TS]

00:59:41   separately and I and I like the way the [TS]

00:59:44   black bracelet looked with the contrast [TS]

00:59:45   of the steel before but now that I [TS]

00:59:47   become more of a watch nerd than the [TS]

00:59:49   metal mismatch bothers me and I've been [TS]

00:59:51   wearing it more on the rainbow the [TS]

00:59:53   rainbow support band anyway so it's less [TS]

00:59:55   of a problem but I want to try the black [TS]

00:59:58   this time because because I [TS]

00:59:58   this time because because I [TS]

01:00:00   do like like the the link bracelet that [TS]

01:00:02   Apple makes is one of the best link [TS]

01:00:05   bracelets in the world ever like their [TS]

01:00:08   it doesn't have micro adjustment which [TS]

01:00:10   is unfortunate but besides that one [TS]

01:00:12   shortcoming it's amazing like it's a [TS]

01:00:15   really really good bracelet so I [TS]

01:00:18   wouldn't mind getting more usage out of [TS]

01:00:19   it fair enough [TS]

01:00:21   John what's your plan I'm not getting [TS]

01:00:24   one because I never wear my watch which [TS]

01:00:25   is a shame I would really like to have [TS]

01:00:27   one it seems cool but no because I [TS]

01:00:30   wouldn't marry because I would love to [TS]

01:00:32   be able to have a thing that's on my [TS]

01:00:33   wrist that you know I wear I wear my [TS]

01:00:34   watch like three times a year like when [TS]

01:00:37   I'm traveling when I'm walking around [TS]

01:00:38   city streets of WWC when I'm on vacation [TS]

01:00:40   in London and for those times it's fun [TS]

01:00:42   to do it but that the rest of the year I [TS]

01:00:45   don't wear it just sits on top of my [TS]

01:00:46   dresser and if I got this new one I [TS]

01:00:47   would wear at the same amount of time [TS]

01:00:48   and and it would be cool to have so [TS]

01:00:51   access on my wrist but maybe maybe I [TS]

01:00:54   could be convinced if overcast works on [TS]

01:00:56   it but like but I don't know the context [TS]

01:00:59   is like I wouldn't I would still bring [TS]

01:01:00   my phone with me to work even you know [TS]

01:01:01   anyway it's expensive I'm not gonna get [TS]

01:01:03   it because I'm the only one I want is [TS]

01:01:07   the $600 steel one and it's like ish and [TS]

01:01:11   I would say to like you know for anybody [TS]

01:01:12   who you know like you might be waiting [TS]

01:01:14   for overcast before they get one or [TS]

01:01:16   might be buying one hoping for overcast [TS]

01:01:18   to work well under breath yeah I would [TS]

01:01:20   say like because I have not made any [TS]

01:01:23   progress on that front yet I can't tell [TS]

01:01:26   you when I'll be able to read that [TS]

01:01:27   feature or even if I'll ever be able to [TS]

01:01:29   rare that feature so don't make this [TS]

01:01:31   decision for overcast make this make [TS]

01:01:33   this decision for other reasons now and [TS]

01:01:35   if down the road overcast does end up [TS]

01:01:37   getting the support again by all means [TS]

01:01:39   you know reconsider it then but you know [TS]

01:01:41   that might be the next watch I don't [TS]

01:01:42   even know I don't know what the one's [TS]

01:01:43   gonna happen I would absolutely love to [TS]

01:01:47   get the gray ceramic case with the gray [TS]

01:01:49   black sports fan but at $1300 there's no [TS]

01:01:51   freaking way that's happening so instead [TS]

01:01:54   I will be getting the I'm pretty sure [TS]

01:01:56   I'm going to leave behind the space grey [TS]

01:01:58   even though I love it but I want to have [TS]

01:02:00   the ability to use basically any other [TS]

01:02:02   color band so instead I believe I'm [TS]

01:02:07   going to get the the aluminum which does [TS]

01:02:10   not bother me at all the aluminum one [TS]

01:02:12   with what is it like the foie [TS]

01:02:13   white or something along those lines [TS]

01:02:16   basically the default Cellular sports [TS]

01:02:20   whatever aluminum watch and I will be [TS]

01:02:22   getting one of those Aaron will likely [TS]

01:02:25   be getting the same thing but I don't [TS]

01:02:27   think she's going to want anything to do [TS]

01:02:29   with Cellular particularly once I [TS]

01:02:31   explained to her it is a non zero cost [TS]

01:02:32   per month even a dollar she probably [TS]

01:02:34   like I don't need that but yeah that is [TS]

01:02:37   my plan so I will be waking up at 3:00 [TS]

01:02:39   in the morning because the world asked [TS]

01:02:40   revolvers in California and I'll be [TS]

01:02:44   waking up at 3:00 in the morning to [TS]

01:02:45   place my order for my two new Apple [TS]

01:02:47   watches and that is just the beginning [TS]

01:02:48   of me going broke this year I will say [TS]

01:02:51   also though if it was my primary watch [TS]

01:02:53   that I wore most of or all of every day [TS]

01:02:56   that white ceramic I still think is one [TS]

01:02:59   of the best looking options in the in [TS]

01:03:00   the whole lineup if not the best looking [TS]

01:03:01   option and especially if you're gonna [TS]

01:03:03   get the red dot I [TS]

01:03:05   I would totally splurge for the white [TS]

01:03:07   ceramic if it was my primary watch [TS]

01:03:08   that's a lot of money gosh is that a lot [TS]

01:03:11   of it is it's stupid but that's how [TS]

01:03:13   watches work when you like the way [TS]

01:03:14   something looks you're like yes I'll [TS]

01:03:16   take a set there's money on fire I need [TS]

01:03:17   to have that on my wrist like so if you [TS]

01:03:20   don't miss the extra money the white [TS]

01:03:22   ceramic is a pretty awesome option yeah [TS]

01:03:24   I don't know 400 dollars for the curve I [TS]

01:03:26   guess would be 430 with the LTE I don't [TS]

01:03:30   have it in front of me something like [TS]

01:03:31   that though [TS]

01:03:31   yeah 430 so yeah the silver aluminum [TS]

01:03:35   case with fog sport band is what I [TS]

01:03:37   intend to get we are sponsored this week [TS]

01:03:40   by Backblaze unlimited native online [TS]

01:03:43   backup for Mac and PC get a 15-day free [TS]

01:03:45   trial at Backblaze comm slash ATP now [TS]

01:03:49   look cloud backups been in the news [TS]

01:03:51   recently we've been talking about it [TS]

01:03:52   recently the only cloud backup service [TS]

01:03:55   that I can recommend is Backblaze [TS]

01:03:57   Backblaze is truly unlimited space it [TS]

01:04:00   has a wonderful Native Client for the [TS]

01:04:03   Mac and for PC it isn't some weird Java [TS]

01:04:05   thing they really respect the platform [TS]

01:04:07   they know their platform and you can try [TS]

01:04:09   it for yourself with no credit card [TS]

01:04:11   required with a no risk free 15 day [TS]

01:04:13   trial with Backblaze you get access to [TS]

01:04:16   all of your backup data through their [TS]

01:04:17   website or through their iOS and Android [TS]

01:04:19   apps let's say you have a blaze in your [TS]

01:04:21   computer and you forgot a file at home [TS]

01:04:23   while you're traveling you can actually [TS]

01:04:24   pull up your phone and just [TS]

01:04:27   restore that file to your phone and view [TS]

01:04:29   it right there they also offer obviously [TS]

01:04:31   the website for restoring they also have [TS]

01:04:33   a wonderful return by mail feature where [TS]

01:04:36   you can have them overnight you a hard [TS]

01:04:37   drive with your data on it and if you [TS]

01:04:40   just return the hard drive within a [TS]

01:04:41   month they don't charge you for it which [TS]

01:04:43   is pretty cool [TS]

01:04:45   Backblaze is trusted by tons of people [TS]

01:04:47   they have over 10 billion files they've [TS]

01:04:49   restored they're storing over 200 [TS]

01:04:52   petabytes of data they buy a lot of hard [TS]

01:04:54   drives they and it is really if if [TS]

01:04:57   you're gonna have cloud backup which I [TS]

01:04:59   highly suggest you do because local [TS]

01:05:01   backups like Time Machine or disk loans [TS]

01:05:02   those are good too you should have those [TS]

01:05:04   too but a internet backup allows you to [TS]

01:05:07   have off-site backups so if something [TS]

01:05:10   happens to your home where all of your [TS]

01:05:11   local disk clones are and that can wipe [TS]

01:05:13   them out too but with Backblaze you'd be [TS]

01:05:16   covered from things like fire floods [TS]

01:05:18   thefts power surges things that might [TS]

01:05:20   damage and get any backup you have at [TS]

01:05:21   your computer I highly recommend that [TS]

01:05:23   you have a cloud backup and Backblaze is [TS]

01:05:26   my favorite one the best one check it [TS]

01:05:28   out today Backblaze comm slash ATP to [TS]

01:05:31   get a free 15 day trial and see for [TS]

01:05:34   yourself why I love it so much [TS]

01:05:35   once again Backblaze comm / ATP thank [TS]

01:05:38   you so much - back please for sponsoring [TS]

01:05:40   our show once again now we should move [TS]

01:05:46   on to Apple TV there's new Apple TV 4k [TS]

01:05:48   with HDR there's still 2 tor storage [TS]

01:05:51   tiers the remote which I won't mention [TS]

01:05:55   out loud so I don't get flamed really [TS]

01:05:57   isn't that bad is not changed with the [TS]

01:05:59   exception of a raised loop around the [TS]

01:06:02   menu button other than that it's all [TS]

01:06:04   basically the same wealth stuff no USB [TS]

01:06:06   seaports I don't think any of us really [TS]

01:06:08   care that much so let's move on I cannot [TS]

01:06:11   believe like of all okay so similar to [TS]

01:06:14   like you know when I'm in Minnesota [TS]

01:06:15   earlier like how like you know the one [TS]

01:06:17   thing people want in an Apple Retail [TS]

01:06:19   Store is like fast Regina's appointments [TS]

01:06:21   and stuff like the one thing we want [TS]

01:06:23   with the new Apple TV that's not true [TS]

01:06:26   not a better remote a redesign remote [TS]

01:06:29   because this remote is terrible and I [TS]

01:06:31   would also say I think high on the list [TS]

01:06:34   of what people would want with the Apple [TS]

01:06:35   TV it would be lower entry price and we [TS]

01:06:38   gotten either of those [TS]

01:06:40   we got the most insulting part is that [TS]

01:06:42   they did change the remote like they [TS]

01:06:45   made a change at all but it appears that [TS]

01:06:49   it's only different in that they added a [TS]

01:06:51   white circle around the menu button that [TS]

01:06:54   maybe there's other internal changes I [TS]

01:06:57   don't think anybody knows yet [TS]

01:06:58   I hope there's more to it than that but [TS]

01:07:02   it is still a small skinny rectangle [TS]

01:07:05   that is symmetrical in most ways that [TS]

01:07:08   you will still fall off your couch [TS]

01:07:11   cushion because it has a smooth back [TS]

01:07:12   it'll still slip between your couch [TS]

01:07:14   cushion and get lost because it's tiny [TS]

01:07:15   and thin it is still too small for good [TS]

01:07:17   ergonomics it still relies on an [TS]

01:07:19   imprecise annoyingly accidentally [TS]

01:07:21   inputted touch pad it is still hard to [TS]

01:07:22   tell which way is up in the dark and I [TS]

01:07:26   mean I it's just like I don't understand [TS]

01:07:28   how the people in charge of Apple could [TS]

01:07:33   go through the trouble of changing the [TS]

01:07:34   Apple TV at all look at that remote and [TS]

01:07:37   decide this is fine we don't have to [TS]

01:07:39   change it's like are they listening to [TS]

01:07:41   anybody to any customers like does what [TS]

01:07:45   we think matter at all - have they lost [TS]

01:07:47   their sense of taste for shipping that [TS]

01:07:49   in the first place and then two years [TS]

01:07:50   later order however long has been [TS]

01:07:52   shipping that almost identically again I [TS]

01:07:54   was reminded of when you when you [TS]

01:07:56   mentioned as talking about the remote [TS]

01:08:00   you started talking about the new remote [TS]

01:08:01   where you're going to get as if it was [TS]

01:08:03   you know a done deal and it was just a [TS]

01:08:05   question of what the new remote would be [TS]

01:08:07   like and I was feeling particularly [TS]

01:08:09   snarky and I laughed and I said wait a [TS]

01:08:10   second you think it's gonna be a new [TS]

01:08:12   remote I am so upset to have been right [TS]

01:08:15   but I was in a snarky mood and being [TS]

01:08:18   like oh you think they're gonna change [TS]

01:08:19   the remote we were all so confident it's [TS]

01:08:22   like how could they not change it like [TS]

01:08:23   ugh how could they not what it doesn't [TS]

01:08:25   need that much we need 4k right you know [TS]

01:08:28   update the hardware they did gig [TS]

01:08:30   Ethernet like that was yeah there was [TS]

01:08:32   another big one terms of hardware like [TS]

01:08:33   you got to do that it's about time right [TS]

01:08:38   we're celebrating they finally upgraded [TS]

01:08:40   the 10100 port yeah and then and then [TS]

01:08:45   the new remote was it was that the only [TS]

01:08:47   device in history that had a USB C port [TS]

01:08:49   and a 10100 Ethernet port yeah yeah but [TS]

01:08:54   but like yeah just I they didn't have [TS]

01:08:57   time to redo the remote so all they [TS]

01:09:00   could do was its this is basically the [TS]

01:09:02   equivalent of the little bump in the [TS]

01:09:03   iMac buck mouse where it's like well if [TS]

01:09:06   we're gonna design your mouse eventually [TS]

01:09:08   and 2001 everyone will get an apology [TS]

01:09:10   Mouse at Macworld Expo but in the [TS]

01:09:13   meantime is there something we can do [TS]

01:09:14   for the existing mouse to make it so [TS]

01:09:16   that people can tell which end is up a [TS]

01:09:18   little divot yeah little divot in the [TS]

01:09:20   button and so this is like I don't even [TS]

01:09:22   know having not seen one of these in [TS]

01:09:24   person does is the white ring even [TS]

01:09:26   something that you can feel never mind [TS]

01:09:27   it feels I'm pretty sure audience [TS]

01:09:29   feeling around in the remote is death [TS]

01:09:30   because if you accidentally swipe the [TS]

01:09:31   touchpad then you have to remember the [TS]

01:09:33   correct incantation to not cause the [TS]

01:09:35   playhead to start playing in that [TS]

01:09:37   position or you can just like not touch [TS]

01:09:39   it and put it down so don't touch it [TS]

01:09:40   it'll go away eventually and it won't [TS]

01:09:41   accept my input I hate their remote so [TS]

01:09:44   much and they need to fix it and it's [TS]

01:09:45   terrible honestly you know I I want to [TS]

01:09:48   see Apple with new industrial design [TS]

01:09:51   leadership oh god here we go I want to [TS]

01:09:54   see someone else designing these things [TS]

01:09:55   the current team is out of ideas and is [TS]

01:09:59   prioritizing things that I don't think [TS]

01:10:01   are fully in line with what customers [TS]

01:10:03   actually want put someone else on these [TS]

01:10:06   kinds of decisions because this needs [TS]

01:10:09   editing this needs new leadership [TS]

01:10:11   nobody should look at that remote and [TS]

01:10:13   say that's so good we should ship [TS]

01:10:15   another one I I don't agree at all so I [TS]

01:10:20   I've blown all credibility bye-bye [TS]

01:10:23   somewhat seriously whining about a $10 a [TS]

01:10:25   month fee but I don't the things that [TS]

01:10:29   that the three of us care about are not [TS]

01:10:31   the things that most people care about [TS]

01:10:33   and I I personally don't really have a [TS]

01:10:38   problem with the remote do I think it's [TS]

01:10:40   stellar no I don't do I think it's [TS]

01:10:42   amazing no I don't have I somehow [TS]

01:10:44   stumbled into asking and answering my [TS]

01:10:46   own questions yes I have I mean I I'm [TS]

01:10:51   not trying to say you're wrong by any [TS]

01:10:52   means I'm not saying that this is a [TS]

01:10:53   shining example of good design but it's [TS]

01:10:56   functional and it works just fine for me [TS]

01:10:58   sometimes I think it's upside it's like [TS]

01:11:03   it should be better than it is it should [TS]

01:11:04   be yeah look [TS]

01:11:06   just really good right but that's the [TS]

01:11:08   only real thing that's got going for it [TS]

01:11:10   it's a bad remote right and we all have [TS]

01:11:12   bad remotes in our life and more [TS]

01:11:13   importantly than it being a bad remote I [TS]

01:11:15   think like the most important thing [TS]

01:11:17   about this remote is that it's difficult [TS]

01:11:20   for people to use like to forget about [TS]

01:11:22   tech nerds people listening to tech [TS]

01:11:24   podcast people who are like you know [TS]

01:11:26   Apple enthusiasts who've been following [TS]

01:11:29   the company forever who care about the [TS]

01:11:30   industrial design everything you give [TS]

01:11:32   this remote to anybody any plain old [TS]

01:11:35   person off the street anybody and it is [TS]

01:11:37   difficult for them to use successfully [TS]

01:11:39   they have accidental inputs they it's [TS]

01:11:41   hard for them to swipe upward and right [TS]

01:11:43   and left with their thumbs it's hard to [TS]

01:11:45   tell what's activated on the screen it's [TS]

01:11:49   not an easy remote to use in many ways [TS]

01:11:52   the five-way was easier even though it [TS]

01:11:54   had a stupid circle that made it harder [TS]

01:11:55   to tell when you were hitting up and [TS]

01:11:56   down and left and right and all these [TS]

01:11:59   things all remotes are difficult to use [TS]

01:12:00   you've seen anybody using any kind of [TS]

01:12:01   remote the difficult to use but this [TS]

01:12:04   remote in particular I feel like does [TS]

01:12:06   not have good usability in the [TS]

01:12:07   old-fashioned sense of the world in [TS]

01:12:09   terms of how successful are people how [TS]

01:12:11   confident are they when using it do they [TS]

01:12:12   feel like it's a it's a thing that they [TS]

01:12:15   have to be careful touching because [TS]

01:12:16   something could go wrong I think people [TS]

01:12:18   like us are use this remote better than [TS]

01:12:21   most people because we know all the [TS]

01:12:23   nuances of how it works we know how we [TS]

01:12:25   have to approach it and how to work it [TS]

01:12:26   we have lots of experience swiping our [TS]

01:12:28   fingers on things did we do it all day [TS]

01:12:29   and our magic mice and our iOS devices [TS]

01:12:32   using our sophisticated gestures instead [TS]

01:12:34   of just you know the multitasking [TS]

01:12:35   gestures and swiping from edge and all [TS]

01:12:38   sorts of things that regular people [TS]

01:12:38   don't know how to do because they don't [TS]

01:12:40   care about this stuff that much so I [TS]

01:12:42   think the this remote is more usable to [TS]

01:12:45   us [TS]

01:12:46   we're just complaining about it more [TS]

01:12:47   because we're picky and we want more of [TS]

01:12:48   Apple I just think this is this is a [TS]

01:12:50   this remote it falls down in in always [TS]

01:12:56   as a forward it's actually supposed to [TS]

01:13:00   do and because we you know we those [TS]

01:13:03   podcasts and we want Apple to be you [TS]

01:13:04   know the best at everything for like you [TS]

01:13:07   get it wrong a couple times fine learn [TS]

01:13:08   from your snakes provis do better this [TS]

01:13:10   was their chance to do better after a [TS]

01:13:12   very long break and they put a ring [TS]

01:13:13   around the Menu button and so [TS]

01:13:15   everyone is everyone is angry and I [TS]

01:13:16   think justifiably so but you know [TS]

01:13:20   there's always I was gonna say there's [TS]

01:13:22   always next year but there's always [TS]

01:13:24   three years from now what annoys me so [TS]

01:13:27   much about the Apple TV is is not that [TS]

01:13:30   it's worse than the competition the sad [TS]

01:13:32   thing is that's better than the [TS]

01:13:33   competition but the but it really it [TS]

01:13:37   could be so much better than it is it [TS]

01:13:39   has always been an afterthought it has [TS]

01:13:41   always been the lowest of low priorities [TS]

01:13:44   over some over things like the Mac Mini [TS]

01:13:45   I guess but like it could be so much [TS]

01:13:49   better and it's just so mediocre and it [TS]

01:13:51   seems like every time they do something [TS]

01:13:54   new to it either hardware or software [TS]

01:13:55   it's just you know two steps forward one [TS]

01:13:58   step back it's just things about it are [TS]

01:14:00   so frustrating and we're all I think all [TS]

01:14:03   three of us are heavy users of the Apple [TS]

01:14:05   TV for us it is our only TV video source [TS]

01:14:09   the only things we ever do in our TV are [TS]

01:14:10   Apple TV or the switch that's it I just [TS]

01:14:14   want this product to be so much better [TS]

01:14:16   than it is and I don't think my demands [TS]

01:14:19   are that high for what I expect from a [TS]

01:14:21   good product in this area and it just it [TS]

01:14:24   fails to meet them so often and it's [TS]

01:14:26   very frustrating so a couple more [TS]

01:14:28   cookies before we move out of this [TS]

01:14:29   because we do need to move off one good [TS]

01:14:32   thing about the Apple TV aside from it [TS]

01:14:33   being 4k and supporting HDR and all the [TS]

01:14:35   HDR standards is their announcement of [TS]

01:14:38   their 4k media pricing which is the same [TS]

01:14:40   as HD and your HD is all good upgraded [TS]

01:14:42   so we always complain about Eddy Q's [TS]

01:14:44   deal-making or whatever but this is a [TS]

01:14:46   pretty damn good deal same price as HD [TS]

01:14:48   is good and free upgrades of all your HD [TS]

01:14:51   content is crazy good so I was you know [TS]

01:14:55   in this planet except for Disney [TS]

01:14:58   asterisk yeah yada yada but if that deal [TS]

01:15:01   is even remotely as real as it was [TS]

01:15:03   announce on stage that is a great deal [TS]

01:15:05   for people and it almost makes up for [TS]

01:15:07   being locked into their ecosystem being [TS]

01:15:09   for us to use this remote to you know or [TS]

01:15:11   like I said you don't have to use remote [TS]

01:15:12   you can get another remote trained it in [TS]

01:15:13   blah blah blah anyway so that's good [TS]

01:15:15   yeah that's awesome that liked it you [TS]

01:15:17   know to give them full credit on the [TS]

01:15:18   Apple TV like the 4k content deals with [TS]

01:15:21   the exception of Disney are awesome that [TS]

01:15:24   is unexpected I am very very happy with [TS]

01:15:26   that I'm even more happy about the four [TS]

01:15:28   case [TS]

01:15:28   being savory master I think that's that [TS]

01:15:32   comes for free yeah yeah you don't have [TS]

01:15:34   to pay for it ten dollars a month for [TS]

01:15:35   the screen saver you'd pay it I still [TS]

01:15:37   don't know if I'm supposed to get the 32 [TS]

01:15:39   or 64 gigabyte model which for some [TS]

01:15:41   reasons still exist it's like I know [TS]

01:15:43   people have questioned that but it's [TS]

01:15:45   like it's it's for its for games and for [TS]

01:15:47   video caching like well your movie be [TS]

01:15:49   cast on it like there's some automatic [TS]

01:15:51   storage management in the automatic [TS]

01:15:52   storage management has an awareness of [TS]

01:15:53   how much storage there is in the device [TS]

01:15:54   and so if you want to have a higher [TS]

01:15:56   chance of playing that movie or still [TS]

01:15:57   being downloaded from the last time you [TS]

01:15:59   played it three weeks ago get the 64 I'm [TS]

01:16:01   getting the 64 that's what I'm getting [TS]

01:16:02   it's $20 difference why are these two [TS]

01:16:05   separate models that's that's two months [TS]

01:16:07   of your watch music white yeah I don't [TS]

01:16:12   understand like okay it seems like when [TS]

01:16:14   when the Apple TV for came out whenever [TS]

01:16:16   I was two three years ago the the two [TS]

01:16:18   big like puzzling things about it were [TS]

01:16:20   like oh why why are there two different [TS]

01:16:22   storage tiers they never really [TS]

01:16:23   explained why you'd need more storage [TS]

01:16:26   it's not really exposed to the user at [TS]

01:16:28   all in the interface and it just kind of [TS]

01:16:30   seemed like why why why are there two [TS]

01:16:32   why does that exist and then the other [TS]

01:16:33   thing was why this remote sucks and with [TS]

01:16:35   this one they fixed neither of those [TS]

01:16:37   problems they have not fixed the remote [TS]

01:16:38   and we still have two differently priced [TS]

01:16:42   models although they're closed they're [TS]

01:16:43   closed certain price I believe it was a [TS]

01:16:44   $50 difference before now it's a $20 [TS]

01:16:47   difference the old one didn't get any [TS]

01:16:50   cheaper the new ones are more expensive [TS]

01:16:52   this is a theme of the Apple event the [TS]

01:16:54   new ones are more expensive this is fine [TS]

01:16:56   for people like me who are gonna buy [TS]

01:16:58   every Apple TV anyway because we use it [TS]

01:17:00   so heavily I don't see this really [TS]

01:17:02   expanding their market much though [TS]

01:17:04   because everyone else in the set-top box [TS]

01:17:08   business like this is just killing them [TS]

01:17:10   on price and features you know other [TS]

01:17:13   like Amazon and Roku have 4k boxes for [TS]

01:17:16   $100 or less and apples is now 180 for [TS]

01:17:20   the small tear or 200 for the big one [TS]

01:17:22   the old one is still 150 where it [TS]

01:17:24   launched two years ago I don't [TS]

01:17:26   understand why I think that's I think [TS]

01:17:29   it's a mistake and whatever whatever is [TS]

01:17:31   causing them to keep the price high even [TS]

01:17:33   on the old low-end one I got it I gotta [TS]

01:17:36   imagine those costs in the market share [TS]

01:17:37   and and I don't know I don't know if [TS]

01:17:40   that calculus is right the premium brand [TS]

01:17:42   I don't mind the pricing especially in [TS]

01:17:44   the grand scheme of things the streaming [TS]

01:17:45   services that you're gonna pay for to [TS]

01:17:46   watch on the thing you're gonna swamp [TS]

01:17:48   the price of this device pretty quickly [TS]

01:17:50   but this is a catch-up device like it [TS]

01:17:52   was a bunch of stories and then the show [TS]

01:17:54   notes for many weeks about people [TS]

01:17:56   complaining how behind the Apple TV is [TS]

01:17:59   this is a catch of devices catch up on [TS]

01:18:01   4k it's catch up on all the other things [TS]

01:18:03   they're adding and maybe it's a little [TS]

01:18:04   bit ahead in some areas in terms of the [TS]

01:18:06   content deals or the 4k pricing with [TS]

01:18:08   live sports and live news I'm not aware [TS]

01:18:11   of what all the offerings are I guess [TS]

01:18:13   you got YouTube TV and a bunch of this [TS]

01:18:14   stuff like that it's behind and on [TS]

01:18:16   Amazon Video and YouTube TV which [TS]

01:18:18   apparently aren't still on this thing [TS]

01:18:21   but this is basically a catch-up product [TS]

01:18:23   but it's a good catcher product so I [TS]

01:18:24   think they maintain their position they [TS]

01:18:26   are the premium brand because they have [TS]

01:18:28   fancy expensive hardware and their [TS]

01:18:31   interface looks pretty nice and their [TS]

01:18:32   remote looks nice as long as you don't [TS]

01:18:34   touch it and people people had a lot of [TS]

01:18:37   content in in iTunes and so this this [TS]

01:18:41   was the keep the lights on product and [TS]

01:18:43   they did it and I and I like the fact [TS]

01:18:45   that they offered the big one because [TS]

01:18:47   it's this is what I always ask for like [TS]

01:18:49   make one that is that has more stuff [TS]

01:18:52   that's really expensive most people [TS]

01:18:54   shouldn't buy it but if the people who [TS]

01:18:56   care about it will buy it if there is [TS]

01:18:57   some benefit and I think there is [TS]

01:18:59   because every once in a while I will [TS]

01:19:00   play a movie that the kids watch three [TS]

01:19:02   weeks ago and it's gone and has to [TS]

01:19:03   redownload and if the network is wonky [TS]

01:19:05   or if iTunes is wonky it'll spin for a [TS]

01:19:07   while and I would rather just have it [TS]

01:19:08   play it would be great if I could [TS]

01:19:10   actually pin movies to the thing and say [TS]

01:19:11   just keep it on here but anyway so I'm [TS]

01:19:13   getting this we do have to move on but [TS]

01:19:16   two quick questions for the people out [TS]

01:19:17   there listening does this have a fan I [TS]

01:19:19   asked people no one told me it has holes [TS]

01:19:21   in the bottom of the oven didn't have of [TS]

01:19:23   those could just be for passive cooling [TS]

01:19:24   I have no idea I would love to know if [TS]

01:19:25   this thing has a fan in it if it does I [TS]

01:19:27   suspect it'll be as quiet as the one in [TS]

01:19:29   the tower Airport base station which is [TS]

01:19:33   so quiet I literally cannot hear it [TS]

01:19:34   unless I put my ear up to it I'm just [TS]

01:19:36   curious if as a fan probably not because [TS]

01:19:38   it's the same trip as an iPad and this [TS]

01:19:40   is bigger than an iPad but who knows and [TS]

01:19:42   then the other question is does this do [TS]

01:19:45   24 frames per second cadence can it show [TS]

01:19:47   24 frames per second video where it [TS]

01:19:49   shows each of the 24 frames for the same [TS]

01:19:51   amount of time [TS]

01:19:52   which is what you need to do to show a [TS]

01:19:54   movie shot in 24 frames per second [TS]

01:19:56   without screwing it up and no Apple TV [TS]

01:20:00   that has existed before could do this [TS]

01:20:01   except for maybe the one that I ran Mac [TS]

01:20:03   os10 tiger that could probably do I [TS]

01:20:05   forget I don't know what the video it [TS]

01:20:07   was like that but anyway none of the [TS]

01:20:08   little black pucks can show 24 frames [TS]

01:20:10   per second video showing each of the [TS]

01:20:12   frames for an equal amount of time I [TS]

01:20:13   don't know if this one can be there I [TS]

01:20:15   asked a bunch of people I got no answer [TS]

01:20:16   so next week Apple people who work on [TS]

01:20:18   Apple TV tell me 24 frames per second [TS]

01:20:20   cadence and is there a fan so you said [TS]

01:20:24   both of you guys are gonna be getting [TS]

01:20:25   one yep yeah even though do you both of [TS]

01:20:29   you have 4k TVs or neither of you I [TS]

01:20:32   don't I do and I'm getting it for that [TS]

01:20:34   reason but I I'm also really interested [TS]

01:20:36   to see how fast that new CPU is the [TS]

01:20:38   current Apple TV is kind of inexplicably [TS]

01:20:42   slow during some common interactions [TS]

01:20:44   that I have so any cpu speed improvement [TS]

01:20:47   would be welcome if that if that doesn't [TS]

01:20:49   do the bottleneck if it's not some kind [TS]

01:20:50   of weird software thing and that and [TS]

01:20:52   going from the a is it the eight in the [TS]

01:20:55   current one going from that whatever it [TS]

01:20:57   is to the a 10x that's a pretty big jump [TS]

01:21:00   they have they have really SPECT this [TS]

01:21:03   new one well I still don't know why it [TS]

01:21:05   comes in two storage capacities or $20 [TS]

01:21:07   different and why the old one is not [TS]

01:21:08   cheaper but they have spec this one well [TS]

01:21:11   so I I hope I hope it's a lot faster so [TS]

01:21:15   I would say even if you don't have a 4k [TS]

01:21:16   TV it might be worth it for some people [TS]

01:21:19   just for that also because because the [TS]

01:21:22   old one didn't get cheaper it's still [TS]

01:21:23   150 and this one's 180 just get this one [TS]

01:21:28   for future proofing like if you're [TS]

01:21:29   buying new today like if if you already [TS]

01:21:31   have a 4th gen maybe the upgrade is is a [TS]

01:21:34   bit of an iffy question if you don't [TS]

01:21:36   have a 4k TV but if you're buying a new [TS]

01:21:38   one get the 4k one because it'll it'll [TS]

01:21:41   be probably useful for longer and so [TS]

01:21:44   John why you getting it then just [TS]

01:21:45   because it's better yeah it's better [TS]

01:21:49   it's faster it's gonna slot right in the [TS]

01:21:52   best thing with the Apple TV with the [TS]

01:21:53   interim power supplies when I get new [TS]

01:21:54   ones I don't have to go back in the TV [TS]

01:21:56   yep crap you just pull it out and plug [TS]

01:21:59   it right back into all the same cables [TS]

01:22:00   oh yeah mine still put into a ps3 power [TS]

01:22:02   cable I don't even know what power [TS]

01:22:04   cables are it's just the ones that are [TS]

01:22:05   tied [TS]

01:22:05   the thing I mean I don't recommend [TS]

01:22:07   people get one if you have the old one [TS]

01:22:08   and it works fine for your thing this 1k [TS]

01:22:10   TV there's no reason to get its money [TS]

01:22:12   but I'm totally gonna get and I don't [TS]

01:22:14   know one of the other reasons I buy the [TS]

01:22:16   big one is because I want Apple to keep [TS]

01:22:18   improving this product and by buying the [TS]

01:22:20   most expensive one I'm trying to [TS]

01:22:21   encourage them with my money [TS]

01:22:23   please keep keep going take another take [TS]

01:22:25   another shot at it [TS]

01:22:26   try again we are sponsored this week by [TS]

01:22:29   Squarespace start building your website [TS]

01:22:32   today at squarespace.com and enter offer [TS]

01:22:34   code ATP at checkout to get 10% off many [TS]

01:22:38   of us are programmers or nerds we know [TS]

01:22:41   how to make websites ourselves if you've [TS]

01:22:43   never done it before [TS]

01:22:44   you know it takes a lot of time you know [TS]

01:22:46   it's a big hassle you're signing [TS]

01:22:48   yourself up for an indefinite lifetime [TS]

01:22:51   of maintenance and support and software [TS]

01:22:54   upgrades and worrying about services and [TS]

01:22:56   servers and with Squarespace you don't [TS]

01:22:59   have to do any of that so while we could [TS]

01:23:02   make websites the old-fashioned way and [TS]

01:23:03   doing things ourselves most of us [TS]

01:23:06   probably shouldn't most of the time and [TS]

01:23:08   that's where Squarespace comes in [TS]

01:23:09   whether you're making a site for [TS]

01:23:11   yourself for a new project even if it's [TS]

01:23:14   as complicated as something like a [TS]

01:23:15   podcast site or if you're selling things [TS]

01:23:18   if it's a storefront site [TS]

01:23:19   Squarespace supports tons of different [TS]

01:23:21   site types including podcasts blogs [TS]

01:23:23   portfolios online stores things that are [TS]

01:23:26   not so easy to host Squarespace hosts [TS]

01:23:29   them [TS]

01:23:29   Squarespace really makes website [TS]

01:23:31   building really so easy that anybody can [TS]

01:23:34   do it so if somebody has asked you to [TS]

01:23:36   make a site for them or if you need a [TS]

01:23:37   site for yourself just try it on [TS]

01:23:39   Squarespace first give it an hour see [TS]

01:23:42   how far you get if I'm wrong fine stop [TS]

01:23:44   there you've lost nothing and you can [TS]

01:23:46   say that I was wrong I bet I won't be [TS]

01:23:48   wrong though I bet after the hour you'll [TS]

01:23:49   be pretty much done it he'll say I am so [TS]

01:23:51   that I try this instead of doing [TS]

01:23:52   anything else check out today's [TS]

01:23:54   squarespace.com make sure these are [TS]

01:23:56   pre-code ATP at checkout for 10% off [TS]

01:23:57   your first purchase [TS]

01:23:58   Squarespace make your next move [TS]

01:24:00   [Music] [TS]

01:24:04   all right so iPhone 8 big changes are [TS]

01:24:07   glass back with better glass supposedly [TS]

01:24:10   although I feel like we've heard that [TS]

01:24:11   almost every year and that should be [TS]

01:24:13   great for grip ability to like if like [TS]

01:24:15   the reason that I like the jet black so [TS]

01:24:17   much is that the back kind of feels like [TS]

01:24:18   glass so it's very tacky and grippy on [TS]

01:24:20   my fingers without using a case [TS]

01:24:22   so having glass backs on that that's a [TS]

01:24:24   pretty big deal like I tweeted it's jet [TS]

01:24:26   black but without the scratches because [TS]

01:24:28   glasses yeah very resistant to scratches [TS]

01:24:30   compared to whatever the hell the jet [TS]

01:24:31   black thing is made out of I don't know [TS]

01:24:33   some kind of chalkboard material so it's [TS]

01:24:37   all benefits of jet black without the [TS]

01:24:39   downsides speaking of I wish I could [TS]

01:24:42   look these things up in my past that I'm [TS]

01:24:44   able to use the podcast search but back [TS]

01:24:45   when the iPhone 4 came out and you know [TS]

01:24:49   still my favorite physical iPhone [TS]

01:24:50   designed glass front and back looked [TS]

01:24:52   awesome but now you had a back that [TS]

01:24:54   could shatter - and when the back [TS]

01:24:57   shattered is not as a big deal as the [TS]

01:24:58   front shattering but people didn't like [TS]

01:25:00   it it was cheap to replace the back [TS]

01:25:02   cheapish you know because it's just a [TS]

01:25:03   piece of glass but anyway every 2 [TS]

01:25:05   generations is that the 4 and the 4s I [TS]

01:25:08   remember talking on some podcast maybe [TS]

01:25:10   it was this one had to be this one or [TS]

01:25:11   maybe someone was like Apple's gonna [TS]

01:25:13   come up with a new phone and you can bet [TS]

01:25:14   it will not have a glass back and of [TS]

01:25:17   course the fog didn't have a glass back [TS]

01:25:18   and neither did the 5s I knew the six [TS]

01:25:20   committed to the success and needed the [TS]

01:25:22   7 but they found their way back to it [TS]

01:25:24   because I think they like I like that [TS]

01:25:27   design I love the four design with the [TS]

01:25:29   glass front and back it just had a [TS]

01:25:30   couple of downsides it took them this [TS]

01:25:32   long something like five phones five [TS]

01:25:34   whole years to say can we get the glass [TS]

01:25:37   back on this phone and they would throw [TS]

01:25:39   like the laser welded mesh of copper and [TS]

01:25:42   steel and blob like they clearly like [TS]

01:25:46   they wanted to go somewhere they went [TS]

01:25:49   there and they backed off they regrouped [TS]

01:25:51   and and and they eventually got where [TS]

01:25:54   they wanted to go again which is a glass [TS]

01:25:56   back because there it's only been for [TS]

01:25:57   scratch proof it's good for grip you can [TS]

01:25:59   make it look really pretty [TS]

01:26:00   it's a radio transparent dish more so [TS]

01:26:03   than metal right you don't have that [TS]

01:26:06   that glass window like the fives had on [TS]

01:26:08   the back for the radios and stuff like [TS]

01:26:09   that so this iPhone 8 I was more [TS]

01:26:12   impressed by the industrial zone than I [TS]

01:26:13   thought [TS]

01:26:14   was ahead honestly I hadn't been keeping [TS]

01:26:15   up with the iPhone I remember that it [TS]

01:26:17   all been about the you know the edge' [TS]

01:26:18   touchscreen one and everything I thought [TS]

01:26:20   yeah these will just be like the sevens [TS]

01:26:21   it'll be fine [TS]

01:26:22   a lot faster internals I'm actually kind [TS]

01:26:24   of excited about these pieces I think [TS]

01:26:25   the physical design despite being some [TS]

01:26:27   almost the same dimensions it's cool it [TS]

01:26:30   looks cool in pictures and I think [TS]

01:26:32   physical properties wise it will be a [TS]

01:26:35   better phone for people than the other [TS]

01:26:37   phones that were also shaped like this [TS]

01:26:39   so I give the DEA - pretty big thumbs up [TS]

01:26:42   yeah I it's kind of unfortunate that [TS]

01:26:45   it's gonna be kind of buried in in like [TS]

01:26:47   the news cycle for the most part and in [TS]

01:26:49   the year in the in the attention cycle [TS]

01:26:51   by the iPhone 10 because it does look [TS]

01:26:54   like a pretty good release I was [TS]

01:26:57   impressed by it but of course I was only [TS]

01:26:59   paying half attention to it because I [TS]

01:27:01   was just a gay okay whatever whatever [TS]

01:27:02   whatever gets get to the iPhone X get to [TS]

01:27:05   the iPhone X get to the iPhone X except [TS]

01:27:06   the 1910 oh no no I said that [TS]

01:27:09   deliberately more good things about this [TS]

01:27:16   one so I mean we assumed this would be [TS]

01:27:18   the case but it's worth three [TS]

01:27:19   emphasizing it's got the same chip as [TS]

01:27:21   the fancy phone right it's not like it's [TS]

01:27:23   got a lesser chip this is not like oh [TS]

01:27:24   this is last year's model and it has the [TS]

01:27:26   a with one one lower a it's got an eight [TS]

01:27:28   tenant no it's gotten a 11 and the a 11 [TS]

01:27:31   is nuts as usual like people posted the [TS]

01:27:34   benchmark showing it beating a 13-inch [TS]

01:27:36   MacBook Pro in like Geekbench benchmarks [TS]

01:27:39   in both single and multi-core yeah if [TS]

01:27:41   those are real by the way that means [TS]

01:27:42   that they have now beaten Casey's [TS]

01:27:44   computer which is awesome it's pretty [TS]

01:27:47   amazing and you get that in the 8th like [TS]

01:27:48   you don't have to buy the fancy phone [TS]

01:27:49   for that it's it has wireless charging [TS]

01:27:52   which I didn't think it would have for [TS]

01:27:53   differentiation purposes but it does [TS]

01:27:55   have it and even though Apple's not [TS]

01:27:58   ready with its charger thing I love the [TS]

01:28:00   fact that they use that Qi charging [TS]

01:28:02   standard that friend of mine has that [TS]

01:28:03   charging thing he bought Wireless he [TS]

01:28:05   bought like a wireless charging case for [TS]

01:28:07   his iPhone like you put like I figured [TS]

01:28:09   which phone it was it was like a 6 or [TS]

01:28:10   something you put a this case in it and [TS]

01:28:12   it wirelessly charge your iPhone with [TS]

01:28:14   this standard by like essentially having [TS]

01:28:15   a case that makes it do the thing and it [TS]

01:28:18   was like oh that's great but you just [TS]

01:28:19   bought yourself into a dead end because [TS]

01:28:21   when Apple comes charging insurance I'm [TS]

01:28:23   not gonna be this cheese stuff and when [TS]

01:28:24   they can't like they did it they they [TS]

01:28:27   used a [TS]

01:28:28   someone else's standard because they [TS]

01:28:29   recognize that they you know they didn't [TS]

01:28:31   have to fight that same battle they did [TS]

01:28:32   with carplay that they get it you know [TS]

01:28:33   because they're putting these Chargers [TS]

01:28:34   and cars and stuff now [TS]

01:28:35   and it's so hard to like in the same way [TS]

01:28:38   like the stupid 30-pin iPod port went to [TS]

01:28:41   every hotel room and if you were another [TS]

01:28:42   manufacturer and wanted to get in there [TS]

01:28:44   it's like sorry we already picked the [TS]

01:28:45   thing that we're gonna put on our night [TS]

01:28:47   stands and it's this stupid thing the Qi [TS]

01:28:50   charger and my Pratt's me right Qi I [TS]

01:28:51   believe that's right [TS]

01:28:52   the Qi Chargers are our I don't know if [TS]

01:28:54   they've won the market but I've seen [TS]

01:28:56   them around in a couple places I've read [TS]

01:28:57   reports of them coming in cars or [TS]

01:28:59   whatever and so Appl getting on board [TS]

01:29:01   with that but also finding a way to like [TS]

01:29:02   add its own twist and influence the [TS]

01:29:04   standard to charge multiple devices with [TS]

01:29:06   that air power thing all that being on [TS]

01:29:08   the quote-unquote lesser iPhone eight [TS]

01:29:10   makes this a pretty darn good phone like [TS]

01:29:13   the only reason people should you know [TS]

01:29:15   the only reason we're all gonna start [TS]

01:29:17   talking ignoring it is because we're [TS]

01:29:19   tech nerds and we care about all the [TS]

01:29:21   stuff we're gonna talk about 4 on 10 but [TS]

01:29:24   this is an 8 it's one bigger than 7 it [TS]

01:29:27   looks really cool it has great features [TS]

01:29:29   if I had a friend or relative who was [TS]

01:29:32   looking for a phone I would not say oh [TS]

01:29:34   just ignore the 8 I would ask them what [TS]

01:29:36   they're looking for in a phone and I [TS]

01:29:38   think a lot of people should get the 8 [TS]

01:29:41   instead of the 10 and I think it will be [TS]

01:29:43   great for them was supposed to go thing [TS]

01:29:45   mark who can tell me the camera they did [TS]

01:29:48   they add optical image stabilization for [TS]

01:29:49   the zoom didn't want man this are only [TS]

01:29:51   on the 10 no only on the 10 but it but I [TS]

01:29:54   mean like these are that is the camera [TS]

01:29:56   you know we'll see how it is in practice [TS]

01:29:58   this the specs sounded pretty good it's [TS]

01:30:00   still 12 megapixel but you know they [TS]

01:30:02   said it's an all new sensor we no more [TS]

01:30:04   light better color etc you know kind of [TS]

01:30:06   the usual suspects there which is [TS]

01:30:07   awesome there's a whole bunch of like [TS]

01:30:09   custom silicon sounding things or custom [TS]

01:30:12   processing steps kind of things that [TS]

01:30:13   they gave you know fund marketing names [TS]

01:30:15   to or that they glossed over like they [TS]

01:30:17   mentioned that that you know like first [TS]

01:30:19   of all I think it's interesting noting [TS]

01:30:21   that the AAA 11 Bionic like they gave it [TS]

01:30:24   a name [TS]

01:30:24   the Bionic afterwards like it was like [TS]

01:30:26   the fusion [TS]

01:30:27   made even less sense but whatever they [TS]

01:30:30   were they won't have names they can have [TS]

01:30:31   their names yeah but anyway so like they [TS]

01:30:33   have a lot of name for these things now [TS]

01:30:35   but they also have pointed out in there [TS]

01:30:37   in the in the presentation of all of [TS]

01:30:39   these things that they have [TS]

01:30:41   custom thing so they mentioned first of [TS]

01:30:42   all this is a six core chip that's [TS]

01:30:46   awesome like thanks and and I have no [TS]

01:30:50   idea you know what the performance [TS]

01:30:52   characteristics of this will be but it [TS]

01:30:54   seems like the answer is going to be [TS]

01:30:56   fast it does seem like there is a more [TS]

01:31:01   than usual of a focus on power [TS]

01:31:03   efficiency gains over straight [TS]

01:31:05   performance gains but it seems like they [TS]

01:31:07   also got straight performance gains so [TS]

01:31:09   that's pretty cool [TS]

01:31:10   again we'll see how this does in [TS]

01:31:12   practice but I have thought it's gonna [TS]

01:31:13   be kind of Awesome one of the things [TS]

01:31:15   that caught my attention is that they [TS]

01:31:17   now say they have an apple design GPU [TS]

01:31:19   and they it doesn't the specs don't [TS]

01:31:23   sound amazing at first they said in the [TS]

01:31:25   presentation that it is 30% faster than [TS]

01:31:28   the a-10s GPU and for a GPU performance [TS]

01:31:31   for an iPhone year-over-year that [TS]

01:31:32   actually isn't that amazing they have [TS]

01:31:35   they've had bigger gains before they [TS]

01:31:38   also said it can offer the same level of [TS]

01:31:39   performance with the a-10 at half the [TS]

01:31:41   power as an alternative I guess so [TS]

01:31:43   that's interesting [TS]

01:31:44   so again focus on power efficiency this [TS]

01:31:48   is the first apple design GPU core in [TS]

01:31:50   there that III would expect based on how [TS]

01:31:54   they did when they took CPU core design [TS]

01:31:56   in-house with the iPhone 5 where they [TS]

01:31:59   had their first core which is codenamed [TS]

01:32:01   Swift inconveniently now it's very hard [TS]

01:32:03   to search for that but if you look at [TS]

01:32:05   those performance graphs that they used [TS]

01:32:07   to show but curiously didn't show this [TS]

01:32:09   time where it showed like you know the [TS]

01:32:11   4:1 through the original iPhone and then [TS]

01:32:12   like this big like ramp up to [TS]

01:32:14   performance of today's iPhone there's a [TS]

01:32:15   pretty noticeable acceleration right [TS]

01:32:18   after the iPhone 5 that's when they took [TS]

01:32:20   it in-house so taking GPUs in-house as [TS]

01:32:24   well [TS]

01:32:25   probably a significant long term and [TS]

01:32:28   will probably result in pretty [TS]

01:32:30   impressive gains like you know they [TS]

01:32:32   mentioned during a presentation that [TS]

01:32:33   this is a custom design optimized for [TS]

01:32:35   metal 2 and core ml they're you know [TS]

01:32:38   they're api's and that's the kind of [TS]

01:32:41   thing they can do when they take designs [TS]

01:32:42   in-house and when they can specialize [TS]

01:32:44   the hardware to their software needs and [TS]

01:32:46   they can do things like analyze every [TS]

01:32:49   app in the App Store and it's [TS]

01:32:50   performance characteristics and what [TS]

01:32:51   kind of instructions it needs and what [TS]

01:32:53   kind of nation that they need and Pratt [TS]

01:32:55   like they can do some really cool stuff [TS]

01:32:57   with some really impressive performance [TS]

01:32:59   gains when they take silicon design [TS]

01:33:01   in-house they have in the past and [TS]

01:33:03   they're doing more and more of that so [TS]

01:33:05   we're gonna see benefits of that you [TS]

01:33:07   know continuing down the road that's [TS]

01:33:08   pretty great for the GPU thing we knew [TS]

01:33:10   this was coming because of the whole [TS]

01:33:12   imagination lawsuit or whatever a thing [TS]

01:33:14   like that Apple had pre announced we're [TS]

01:33:16   not going to be using your tech anymore [TS]

01:33:17   yeah they kind of Telegraph though [TS]

01:33:19   themselves but for the the speed gain [TS]

01:33:22   seems to me not having seen a floorplan [TS]

01:33:25   view of this chip that they spent their [TS]

01:33:27   die space and transistors more on the [TS]

01:33:31   six cores and the neural whatever thing [TS]

01:33:34   and everything else and less on GPU [TS]

01:33:37   because GPUs honestly aside from what [TS]

01:33:40   they said you know custom tailoring it [TS]

01:33:42   to the api's they know they're gonna get [TS]

01:33:43   called in making sure it's efficient for [TS]

01:33:45   those things and figuring out the right [TS]

01:33:46   balance of execution units and stuff as [TS]

01:33:49   they as they say GPUs are embarrassingly [TS]

01:33:51   parallel and essentially you can make [TS]

01:33:53   them as fast as you want with you know [TS]

01:33:57   just die space and power budget right [TS]

01:34:00   and so the iPads obviously they have [TS]

01:34:02   more pixels to push and they have more [TS]

01:34:04   die space and more power and so it's the [TS]

01:34:07   iPad GPUs that are the big monsters most [TS]

01:34:09   of the time on the phone you don't have [TS]

01:34:11   as many pixels to push around and you [TS]

01:34:14   just don't have the die space and the [TS]

01:34:15   power to isn't you know it's not like oh [TS]

01:34:17   we couldn't make it they could have made [TS]

01:34:19   it 300 percent faster by just you know [TS]

01:34:21   adding ten times as many transistors and [TS]

01:34:24   sucking up ten times as much power but [TS]

01:34:26   like the trade-off they're picking is [TS]

01:34:28   for tiny CPU cores to big ones the [TS]

01:34:31   neural thing the image processor right [TS]

01:34:34   and then GPU I think is like a distant [TS]

01:34:37   third because as much as people are [TS]

01:34:39   gonna game on their phone it's it's more [TS]

01:34:42   important for the Apple TV to have a [TS]

01:34:44   good powerful GPU for gaming than it is [TS]

01:34:47   for the phone the phone GPU is like I [TS]

01:34:49   said it's like tertiary it's like [TS]

01:34:51   primary and secondary is the the camera [TS]

01:34:54   and image processing and the CPU and I'm [TS]

01:34:56   not even sure what are those should be [TS]

01:34:57   in you know third is the GPU so I [TS]

01:34:59   wouldn't worry about it I think this gpo [TS]

01:35:01   GPU is not like oh it's not like Swift [TS]

01:35:04   where they're like the CPU not the [TS]

01:35:06   language where it was just our first try [TS]

01:35:08   they weren't that [TS]

01:35:09   at it I think they're already awesome at [TS]

01:35:10   it and this is just a trade off they [TS]

01:35:12   made and the correct trade off for the [TS]

01:35:13   phone and we haven't gotten to the [TS]

01:35:14   battery life yet of the ten but you know [TS]

01:35:19   this that's that we're thing about this [TS]

01:35:20   being the same system on a chip and both [TS]

01:35:23   of them as far as who are aware like [TS]

01:35:24   there's no differences but the whole [TS]

01:35:26   neural processing thing for face ID [TS]

01:35:28   iphone eight doesn't have face ID it [TS]

01:35:30   doesn't have the depth cameras doesn't [TS]

01:35:31   have any that stuff but I think it still [TS]

01:35:32   got the neural processing thingy in [TS]

01:35:35   there otherwise they're making a custom [TS]

01:35:36   version of it just for the iPhone eight [TS]

01:35:38   that doesn't have that or it's like well [TS]

01:35:40   it probably has an emoji support I don't [TS]

01:35:43   know anyway it's a little bit of [TS]

01:35:46   weirdness there but I think they're [TS]

01:35:48   choosing to spend their transistors [TS]

01:35:49   where they want and I think when you see [TS]

01:35:51   the a 11x you will see the graph [TS]

01:35:55   continue just as an and before because [TS]

01:35:59   they'll just have more room and more [TS]

01:35:59   power the 32 gigs is gone it's it's 64 [TS]

01:36:04   and you know and 128 is gone right so [TS]

01:36:07   yes now and now they all cost more to [TS]

01:36:09   it's 64 256 continuing and continuing [TS]

01:36:11   the theme of price cut price hikes [TS]

01:36:14   throughout the line so the explanation [TS]

01:36:16   for that is the the five storage cost [TS]

01:36:20   more money across all their products and [TS]

01:36:22   and it does well but I mean that's the [TS]

01:36:24   estimate they gave it in their earnings [TS]

01:36:25   call before where they're not gonna be [TS]

01:36:26   making up BS because they're held to [TS]

01:36:28   that their statements there but the sec [TS]

01:36:30   and everything so they're basically [TS]

01:36:31   saying hey our component costs have gone [TS]

01:36:33   up and and the rest across the rest of [TS]

01:36:35   the industry component costs are gone up [TS]

01:36:36   and because of the magic pill capitalism [TS]

01:36:38   they pass on that lack of savings to you [TS]

01:36:40   the customer they could have eaten it [TS]

01:36:43   but they didn't and it explains why [TS]

01:36:45   everything is more expensive why you [TS]

01:36:47   know there the price hikes across the [TS]

01:36:51   board because all these things include [TS]

01:36:52   lots of flash storage and especially [TS]

01:36:54   because they got rid of the 128 so it's [TS]

01:36:56   like 64 is entry level I think is [TS]

01:36:58   acceptable now finally we can forget the [TS]

01:37:00   days of like 16 top-tier devices of [TS]

01:37:03   entry level and the fact that it jumps [TS]

01:37:06   all the way to 56 mm that's not as [TS]

01:37:08   granular as you would want but I like [TS]

01:37:10   the fact that they you know that it [TS]

01:37:12   doesn't top out it at 128 which it [TS]

01:37:14   hasn't for a few years now so anyway [TS]

01:37:15   that's typical Apple move the big big [TS]

01:37:18   one cost you tons tons of money and even [TS]

01:37:20   more money because [TS]

01:37:21   component prices what can you do I think [TS]

01:37:24   I'm pretty happy with it with the the [TS]

01:37:27   storage choices here because I honestly [TS]

01:37:28   I think 64 is good for almost everybody [TS]

01:37:32   and if you feel like you want more you [TS]

01:37:34   should have the mostest and that is 256 [TS]

01:37:36   yeah I mean I don't love that they had [TS]

01:37:39   to randomly increase prices across all [TS]

01:37:41   their products including the iPad pro [TS]

01:37:42   weirdly yeah well that's that's the [TS]

01:37:44   Buddha convinces you that it's component [TS]

01:37:45   cost because that's not a strategic move [TS]

01:37:47   like they don't want to have to do that [TS]

01:37:48   but they have to to maintain their [TS]

01:37:50   margins the only company that go into [TS]

01:37:51   the holiday season increases their [TS]

01:37:52   prices if component cost is really up [TS]

01:37:57   for everybody I think this will hit [TS]

01:37:59   everybody maybe other companies are not [TS]

01:38:01   in the position where they can yeah you [TS]

01:38:03   know but they can pass that right on to [TS]

01:38:05   the customers and say that they'll take [TS]

01:38:07   it but Apple is and so they're doing it [TS]

01:38:09   yeah I'm guessing apples ham was not [TS]

01:38:11   forced here I'm guessing they're doing [TS]

01:38:12   it because they know they can well so [TS]

01:38:14   that's an important part of we're gonna [TS]

01:38:15   go to the iPhone 10 in a second but all [TS]

01:38:18   these price increases like I don't know [TS]

01:38:20   what the correct term for this is [TS]

01:38:22   someone it was economics major who has [TS]

01:38:24   read anything about it would know with [TS]

01:38:26   like price elasticity or whatever like [TS]

01:38:28   bottom line is like if you charge your [TS]

01:38:32   customers more if you increase the price [TS]

01:38:33   of your product how much does the demand [TS]

01:38:35   to go down right and Apple has always [TS]

01:38:38   been in this weird position especially [TS]

01:38:40   with its top end most popular products [TS]

01:38:42   where it's like a game of chicken [TS]

01:38:43   against itself it's like if we had a [TS]

01:38:46   hundred dollars how much fewer of these [TS]

01:38:49   will be sell and they add a hundred [TS]

01:38:50   dollars and they sell more than like hmm [TS]

01:38:52   did we just sell more but we would have [TS]

01:38:55   sold even more if we hadn't increased [TS]

01:38:57   the price and so they keep running this [TS]

01:38:58   experiment if we had 50 dollars mine [TS]

01:39:01   right and they're learning for the most [TS]

01:39:04   part especially on the high end [TS]

01:39:06   they came creeping that price up and [TS]

01:39:09   people under Mac Pro is the perfect [TS]

01:39:11   thing they don't even ask the question [TS]

01:39:12   on the Mac Pro like how much can we [TS]

01:39:13   charges I don't know just like make up a [TS]

01:39:15   number $10,000 sure shipping like like [TS]

01:39:17   whatever because they can they [TS]

01:39:19   absolutely can and towards the top end [TS]

01:39:21   of the iPhone especially now that they [TS]

01:39:22   have this Ferrari of iPhones they can [TS]

01:39:25   just add a couple hundred bucks for that [TS]

01:39:27   I mean they're already doing it with [TS]

01:39:28   like oh you go up in storage in a [TS]

01:39:30   section hundred bucks like they discover [TS]

01:39:31   they can do that we're gonna head $5 and [TS]

01:39:34   component prices but the [TS]

01:39:35   the customers increase by $100 and we [TS]

01:39:38   will keep fill pocket the 95 like it is [TS]

01:39:40   a great deal and so this you know the [TS]

01:39:43   compliant price which I totally believe [TS]

01:39:44   is a real thing they should have been [TS]

01:39:47   pretty confident to say our component [TS]

01:39:49   prices are going up we came to take a [TS]

01:39:51   hit in our margins or we can just [TS]

01:39:52   increase our prices and in fact maybe we [TS]

01:39:54   can increase our prices more than the [TS]

01:39:57   our component cost increase so maybe our [TS]

01:39:59   margins can actually increase and so [TS]

01:40:00   they're gonna try it and I think they're [TS]

01:40:02   right I think especially this will not [TS]

01:40:04   deter our customers I don't and it [TS]

01:40:06   scares me because I'm like if they [TS]

01:40:08   doubled the price of the iPhone how much [TS]

01:40:09   would the may would they sell half as [TS]

01:40:11   many or they sell like 20% fewer right [TS]

01:40:14   it's scary how you know like how they [TS]

01:40:16   toy with their demand right I mean it's [TS]

01:40:18   another way to keep people out of Apple [TS]

01:40:19   stores you know just keep increasing the [TS]

01:40:20   prices but I've got more and more [TS]

01:40:23   premium right and you know I don't I [TS]

01:40:27   don't think this is a good long-term [TS]

01:40:28   strategy I think this should be cautious [TS]

01:40:30   because you don't want to leave a price [TS]

01:40:33   umbrella as Tim likes to say like leave [TS]

01:40:35   the low end available to everybody else [TS]

01:40:36   and it makes people angry even the [TS]

01:40:39   people who can afford it as evidenced by [TS]

01:40:41   all of us [TS]

01:40:41   Casey and I anyway complaining about $10 [TS]

01:40:44   a month with Ford so it is a dangerous [TS]

01:40:47   game but I think Apple is actually right [TS]

01:40:51   that you know as the the high-end of [TS]

01:40:54   their phones starts to get higher-end [TS]

01:40:57   as I think it should because they should [TS]

01:40:59   be expanding their line like and you [TS]

01:41:01   know having more diversity in their line [TS]

01:41:02   and going for all the different things [TS]

01:41:04   they can add lots of money to the price [TS]

01:41:07   because they have a product that people [TS]

01:41:08   want and it's really cool and it's fancy [TS]

01:41:10   and you know just you just crank up the [TS]

01:41:13   price and you know and sell people $100 [TS]

01:41:16   case and 130 dollar charging pad and [TS]

01:41:20   just it's this why they make all the [TS]

01:41:23   money they're not dumb and we we are [TS]

01:41:28   willing to pay for it so I can't a canny [TS]

01:41:30   unlike the $10 thing which is I'm mad at [TS]

01:41:32   the carriers I can't even be mad about [TS]

01:41:34   this because I'm like the carrier's [TS]

01:41:35   Apple has products that people want and [TS]

01:41:37   I want them and we're willing to pay for [TS]

01:41:40   them and if we can't pay for them we [TS]

01:41:41   will buy the lesser ones because they're [TS]

01:41:43   still pretty cool yeah but we have one [TS]

01:41:46   more thing gentlemen pretty appropriate [TS]

01:41:48   use I feel like [TS]

01:41:49   they save it III don't I don't say I [TS]

01:41:52   don't think they should have retired it [TS]

01:41:54   I think it's fine for them can you use [TS]

01:41:55   it I think it is a homage and honor and [TS]

01:41:57   they do say over for the important ones [TS]

01:41:59   and this was this is an important one [TS]

01:42:01   mm-hmm I agree I agree I think it's it [TS]

01:42:03   is worth like if they're allowed to use [TS]

01:42:05   it if they use it sparingly and [TS]

01:42:08   appropriately and so far they have yeah [TS]

01:42:11   yeah I agree the iPhone 10 which I did [TS]

01:42:16   call X earlier deliberately because I [TS]

01:42:19   still think it should be called X I will [TS]

01:42:20   not call it the iPhone X anymore but my [TS]

01:42:23   point earlier was that I was just [TS]

01:42:24   waiting for this iPhone X to show up and [TS]

01:42:26   then sure enough we are immediately told [TS]

01:42:29   no no it is not the iPhone X wait were [TS]

01:42:34   you reading it were you in the Gruber [TS]

01:42:36   camp or you thought they were actually [TS]

01:42:37   gonna pronounce that X is a 10 that X is [TS]

01:42:40   rather so we did all the strings from [TS]

01:42:44   the firmware and you know that's the [TS]

01:42:47   problem with all of us having read it [TS]

01:42:48   before anyone ever said it we've all [TS]

01:42:50   read it in the leak right and there's no [TS]

01:42:52   pronunciation guide in the leak right if [TS]

01:42:53   the first time we had ever experiences [TS]

01:42:55   was on stage I think there would have [TS]

01:42:57   been a fighting chance [TS]

01:42:58   like not a big chance honestly but but a [TS]

01:43:00   a better chance that we would all be [TS]

01:43:03   saying it internally in our minds as 10 [TS]

01:43:05   but now we had like a week or two of [TS]

01:43:08   saying it in our head as X and then they [TS]

01:43:11   come out and say 10 and you know if I [TS]

01:43:13   had to bet I would have bet against [TS]

01:43:15   Gruber I would you know I spent several [TS]

01:43:17   years opening all my Mac OS 10 reviews [TS]

01:43:19   by saying and by the way this is another [TS]

01:43:21   reminder the X is pronounced n because [TS]

01:43:23   no one knew what that Mac OS X was right [TS]

01:43:26   so I had to say hey you're reading your [TS]

01:43:27   view right up there there's an X I know [TS]

01:43:29   you're probably reading this but just so [TS]

01:43:30   you know it's 10 didn't work people [TS]

01:43:31   still call it Excel you can do couldn't [TS]

01:43:33   stop them from calling it an iTouch [TS]

01:43:34   you're not gonna stop people calling [TS]

01:43:36   this iPhone X or I watch yeah no I will [TS]

01:43:39   continue I will try to do 10 oh no no [TS]

01:43:43   all kidding aside I will too I when I [TS]

01:43:46   was saying it earlier was in the mindset [TS]

01:43:48   of you know 20 minutes earlier in the [TS]

01:43:49   keynote I expected to see the iPhone X [TS]

01:43:51   but now now we know it's a iPhone 10 and [TS]

01:43:53   if I slip up from now on don't let me [TS]

01:43:56   tell you it was deliberate because it [TS]

01:43:58   isn't but earlier that was deliberate [TS]

01:43:59   you know like similar like when they [TS]

01:44:01   when they released [TS]

01:44:02   one of the s mods I believe it was the [TS]

01:44:04   5s and they gave it a lowercase s and it [TS]

01:44:07   just looked the iPhone 5s and nobody [TS]

01:44:10   liked immediately it even like in the [TS]

01:44:12   initial reviews of it everyone Kitsch [TS]

01:44:15   capitalized the s because it was really [TS]

01:44:17   weird without it so like everyone just [TS]

01:44:18   went against Apple's wishes and [TS]

01:44:20   eventually I think Apple just kind of [TS]

01:44:21   gave up and and you know it got [TS]

01:44:23   normalized everywhere as capital S I [TS]

01:44:25   think this is the kind of thing where [TS]

01:44:26   like I have a feeling a lot of people [TS]

01:44:29   are going to call this the iPhone X no [TS]

01:44:31   matter what no matter how Apple says it [TS]

01:44:33   this is gonna be the iPhone X to most [TS]

01:44:36   people and we're gonna have to deal with [TS]

01:44:38   that we're going to be ok with that [TS]

01:44:39   because that's that's how it's gonna be [TS]

01:44:41   that like calling it 10 like yes there [TS]

01:44:44   is that history with Mac OS 10 which [TS]

01:44:46   everybody screwed up but that that was [TS]

01:44:49   such a smaller scale than this like yep [TS]

01:44:52   the iPhone is so much bigger than the [TS]

01:44:54   Mac ever was or will be that you know [TS]

01:44:57   this is where most people who are gonna [TS]

01:44:59   be calling it the iPhone X are probably [TS]

01:45:01   not Mac owners I think see if the first [TS]

01:45:04   time you hear the name of it is it an [TS]

01:45:05   Apple store the Apple people are gonna [TS]

01:45:06   say 10 and you don't even know that it's [TS]

01:45:08   an X if the first time you see it is an [TS]

01:45:10   ad on TV maybe you'll start saying X so [TS]

01:45:12   most people aren't reading about this [TS]

01:45:13   you know in reviews like that's [TS]

01:45:14   percentage-wise I think the breakdown [TS]

01:45:16   will be about the same it's just that [TS]

01:45:17   the numbers are bigger I mean most [TS]

01:45:19   people we shouldn't be calling it the [TS]

01:45:20   new iPhone we had to be reminded by a [TS]

01:45:22   listener MT Walker I had to be reminded [TS]

01:45:24   anyway that we had a show episode 172 [TS]

01:45:28   the title of which was iPhone space [TS]

01:45:30   capital X do you remember that show no [TS]

01:45:35   should click the link in the show notes [TS]

01:45:37   and here are very much as discussion yes [TS]

01:45:41   at 58 minutes and 6 seconds into episode [TS]

01:45:44   172 we will put the link that's in the [TS]

01:45:47   show notes so we have a discussion where [TS]

01:45:48   we jokingly say that the next iPhone [TS]

01:45:50   should be 10 but it should be an X like [TS]

01:45:52   a Roman numeral well so and so here's [TS]

01:45:54   here's the problem with this like if [TS]

01:45:57   this was the only iPhone released this [TS]

01:46:00   year they could plausibly just call next [TS]

01:46:02   year's 11 and be fine with it or move on [TS]

01:46:05   this one does not go to 11 so yeah so [TS]

01:46:08   here's the problem they have two iPhones [TS]

01:46:10   that they release that are very similar [TS]

01:46:11   in many of the specs [TS]

01:46:13   one of which is called eight and one of [TS]

01:46:15   it is called 10 [TS]

01:46:16   so similar to the watch who watched [TS]

01:46:18   series 1 versus series 3 [TS]

01:46:20   this makes the 8 seem older than it [TS]

01:46:22   really is it really makes it hard to [TS]

01:46:24   talk about these phones that we can't [TS]

01:46:26   just say like oh it's the 8 family or [TS]

01:46:27   whatever else or like so it it makes [TS]

01:46:29   there appear to be much more of a [TS]

01:46:31   difference than there really is that [TS]

01:46:33   also is going to age badly if you start [TS]

01:46:35   thinking about what might they do in the [TS]

01:46:38   next couple years for the product naming [TS]

01:46:39   like what's gonna what we're gonna be [TS]

01:46:41   the phone's next year 9 and 11 or like [TS]

01:46:45   this naming scheme like this they're [TS]

01:46:47   gonna have to like mess up the names [TS]

01:46:49   again next year and it hurts their [TS]

01:46:51   message this year of trying to make a [TS]

01:46:53   lot of people still want to buy the [TS]

01:46:55   eighth's because it makes them sound [TS]

01:46:57   even older than they are that's why [TS]

01:46:59   people thought they were they're all [TS]

01:47:00   gonna be called 8 but I think Apple's [TS]

01:47:03   willing to eat that because most people [TS]

01:47:04   will shop based on the product not the [TS]

01:47:06   name right and and I think they have a [TS]

01:47:08   plan in kind of the same way that when [TS]

01:47:11   they went mac OS mac mac OS 7.6 and then [TS]

01:47:15   you know eventually mac OS 8 which [TS]

01:47:17   wasn't Copland even though it stole the [TS]

01:47:18   name and then they did Mac OS 9 and they [TS]

01:47:22   did Mac OS 10 with a Roman numeral and [TS]

01:47:25   that Roman numeral did not ever change [TS]

01:47:28   eventually just went away and now we're [TS]

01:47:30   just back to plain old mac OS but we had [TS]

01:47:32   a Mac OS 10 with names and version [TS]

01:47:35   numbers year after year of the year of [TS]

01:47:37   Mac OS 10 I've someone being reminded [TS]

01:47:39   again by you someone sent me a link to [TS]

01:47:40   my five years of OS 10 review at ARS [TS]

01:47:43   technica and I mentioned starting the [TS]

01:47:46   reviews with the section saying what is [TS]

01:47:50   mac OS 10 so because people didn't know [TS]

01:47:53   what it was and the pronunciation tips [TS]

01:47:55   and I noted that even Steve Jobs had [TS]

01:47:58   said X instead of 10 on stage like [TS]

01:48:02   because you know he's human being and I [TS]

01:48:04   also know that he said PowerBook instead [TS]

01:48:05   of MacBook because MacBook is a gross [TS]

01:48:06   name and he knows it too but it is a [TS]

01:48:11   difficult name but it is a system that [TS]

01:48:13   has been proven to work you just don't [TS]

01:48:15   increase the number you'd never go to 11 [TS]

01:48:17   yes you just do the iPhone 10 and this [TS]

01:48:22   iPhone 10 like they didn't lean on this [TS]

01:48:26   as much as I thought they would but it [TS]

01:48:28   is like to better than the a [TS]

01:48:30   right it's they didn't say oh and we [TS]

01:48:32   skipped the nine and it's like living in [TS]

01:48:33   the future and so on and suffer but [TS]

01:48:34   that's the message that this is not just [TS]

01:48:36   one better than the eight it's two [TS]

01:48:39   better than the eight it is in the next [TS]

01:48:41   generation of product they did say this [TS]

01:48:43   is the in the same way the MacBook Air [TS]

01:48:44   was the future of the laptop this is the [TS]

01:48:46   future of phones and it seems clear to [TS]

01:48:49   me it fast forward a couple of years [TS]

01:48:51   they'll all be iPhone tens like they'll [TS]

01:48:54   all be like this phone right the notched [TS]

01:48:56   edge screen the physical design and I [TS]

01:49:00   don't think they're going to change the [TS]

01:49:02   10 or if they are they'll just drop it [TS]

01:49:04   entirely and the whole bike this is what [TS]

01:49:06   all future phones will look like [TS]

01:49:07   eventually not this year because the [TS]

01:49:10   eights look like this like within a [TS]

01:49:16   couple of years as these things go down [TS]

01:49:18   market they're they're gonna move this [TS]

01:49:20   this design down market because they [TS]

01:49:22   said it themselves this is the future of [TS]

01:49:24   the phone and they have a name because [TS]

01:49:26   it uses a letter not a number and [TS]

01:49:28   because people don't know how Roman [TS]

01:49:29   numerals work after a certain point I [TS]

01:49:31   don't think there's a temptation to go [TS]

01:49:33   Super Bowl lmv excise you know there's [TS]

01:49:36   no there's no temptation to do that so [TS]

01:49:38   they either just keep the capital letter [TS]

01:49:40   X or they just drop it entire length of [TS]

01:49:42   it in Mac OS but it is a it's an [TS]

01:49:44   extensible naming scheme just about the [TS]

01:49:46   time when the numbers are about to get [TS]

01:49:48   unwieldy young iPhones right yeah that [TS]

01:49:51   makes sense but the other thing to [TS]

01:49:52   consider though is that so and this is [TS]

01:49:55   you know one of the weirdnesses about [TS]

01:49:56   that the line is now bifurcated that as [TS]

01:50:00   you think about how the name scale don't [TS]

01:50:02   assume that the bifurcation of the line [TS]

01:50:05   into the regular phone at the regular [TS]

01:50:08   prices plus 50 bucks and that the end [TS]

01:50:11   the new phone that's $300 more or [TS]

01:50:14   whatever that's gonna keep being there [TS]

01:50:16   they're not gonna sell a phone for $1200 [TS]

01:50:20   massively this year and have a huge hit [TS]

01:50:23   hit rate with that and then next year [TS]

01:50:25   say let's make it cheaper there's no way [TS]

01:50:28   that's going to happen that once they [TS]

01:50:30   get used to selling phones at these two [TS]

01:50:32   different price points and selling a ton [TS]

01:50:34   of the higher one they're not going to [TS]

01:50:37   give up that profit in the future but [TS]

01:50:38   they're also not gonna want to give up [TS]

01:50:39   the market share of having the slightly [TS]

01:50:42   less expensive ones also [TS]

01:50:43   Linna but at the base level so they're [TS]

01:50:45   going to keep having two lines for a [TS]

01:50:48   long time they're all gonna look like [TS]

01:50:51   that they're just going to be three [TS]

01:50:52   phones three sizes we not so we in [TS]

01:50:54   freakin huge Austin Powers [TS]

01:51:00   that was so now right maybe it was [TS]

01:51:03   Austin Powers it's Mike Meyers Mike [TS]

01:51:04   Meyers Mike Meyer is doing is a [TS]

01:51:06   impression of an Irish gentleman sitting [TS]

01:51:09   or in a Scottish Scottish did you know [TS]

01:51:13   did you know John that if it's not [TS]

01:51:14   Scottish it's crap yes anyway whole [TS]

01:51:19   point is yeah like they're they're gonna [TS]

01:51:21   they're like the diversification of the [TS]

01:51:24   iPhone line has not recon tracted [TS]

01:51:27   they've only gone more we've got the SE [TS]

01:51:29   hanging out down there which is kind of [TS]

01:51:30   hanging out where the 5c was and we got [TS]

01:51:33   the little phone the big phone that you [TS]

01:51:35   know the 6 and the 6 plus and now we [TS]

01:51:36   have this kind of in-between e size and [TS]

01:51:39   price range going down mark it with the [TS]

01:51:41   SC which is now like 350 or something [TS]

01:51:43   like the cheapest iPhone that has ever [TS]

01:51:44   been in terms of just what the price is [TS]

01:51:46   right and the most expensive one they're [TS]

01:51:48   not going to give up that range [TS]

01:51:50   I'm just saying tech wise right what [TS]

01:51:52   distinguishes the 10 now is that it's [TS]

01:51:54   got the edge to edge screen it's got the [TS]

01:51:55   notch you know it's it doesn't have a [TS]

01:51:57   home button like it is a new phone [TS]

01:51:59   design and Apple said explicitly this is [TS]

01:52:01   the future of the smartphone so within I [TS]

01:52:05   think a couple years to three years the [TS]

01:52:08   whole they're gonna come a September [TS]

01:52:10   event and all three or four depending I [TS]

01:52:12   know how they do with daily deal with [TS]

01:52:13   the SE all three or four new phones are [TS]

01:52:15   gonna be not bearing edge to edge non [TS]

01:52:18   home button having things one of them is [TS]

01:52:20   going to be 1300 bucks right and one of [TS]

01:52:22   them is gonna be whatever the cheapest [TS]

01:52:24   one here is 400 to 500 or whatever but [TS]

01:52:27   that's what I mean and once they all [TS]

01:52:29   start being edge attention on the home [TS]

01:52:31   button not bearing watch the moves ease [TS]

01:52:33   you can name them as a family you can [TS]

01:52:36   mark them as a family it is a family [TS]

01:52:38   that spans the range and it will be more [TS]

01:52:40   cohesive than it is now where they show [TS]

01:52:42   the family you've got the se design and [TS]

01:52:44   then the the 6s and seven and eight and [TS]

01:52:47   then you've got the the 10 it's a little [TS]

01:52:49   bit of a motley crew but we're in [TS]

01:52:50   transition we're in transition in the [TS]

01:52:51   same way we were when we were [TS]

01:52:52   transitioning to retina we were [TS]

01:52:54   transitioning to the touch ID but you [TS]

01:52:56   thing things will flow downwards and I [TS]

01:52:59   have I have some confidence that their [TS]

01:53:02   product line will be much more cohere in [TS]

01:53:04   a few more years even if their names are [TS]

01:53:06   necessarily because let's be honest that [TS]

01:53:07   ball is a little bit weird with the [TS]

01:53:08   names there's a possibility for a [TS]

01:53:11   brighter future for naming but apples [TS]

01:53:13   really good at screwing it up so I don't [TS]

01:53:15   put anything past them I've said this is [TS]

01:53:18   the new iPhone one year they're gonna [TS]

01:53:19   drop the ten and just they're all gonna [TS]

01:53:21   be the new iPhone and we're not gonna [TS]

01:53:22   have any way to talk about the who knows [TS]

01:53:23   but uh I'm sure I'll be fine so we knew [TS]

01:53:26   a lot about this phone we didn't really [TS]

01:53:28   acknowledge tonight that there was a [TS]

01:53:31   tremendous leak of the iOS 11 GM [TS]

01:53:34   specifically for this phone among other [TS]

01:53:35   things and Steve in between the last [TS]

01:53:38   show and now the leaks came so fast that [TS]

01:53:40   we on our regular weekly schedule we [TS]

01:53:42   missed an entire gigantically so we knew [TS]

01:53:47   a lot of this we we certainly didn't [TS]

01:53:49   know everything we didn't know that they [TS]

01:53:51   were gonna call this OLED display super [TS]

01:53:52   Retina it's you know per some important [TS]

01:53:55   things we didn't know on that point of [TS]

01:53:56   like us not knowing everything I think [TS]

01:53:57   we knew the most about this Apple event [TS]

01:53:59   and I've ever known about any Apple [TS]

01:54:01   event we had we had mock-ups of this [TS]

01:54:04   phone that are indistinguishable on [TS]

01:54:06   video from the actual real thing [TS]

01:54:07   probably down to the millimeter perfect [TS]

01:54:09   right we knew so much about the software [TS]

01:54:11   from the software leaked which has never [TS]

01:54:13   happened before now that I'm you know [TS]

01:54:15   like like I think a little bit about [TS]

01:54:17   what would have been like in the era [TS]

01:54:19   when people didn't pay attention to [TS]

01:54:20   Apple and Apple didn't accidentally leak [TS]

01:54:22   things and we saw the iPhone intro and [TS]

01:54:24   the eight came out we were like oh the [TS]

01:54:26   eights are okay they're pretty good and [TS]

01:54:27   then out of nowhere came this one more [TS]

01:54:29   thing and it was this song we would have [TS]

01:54:30   this show would have been 900 hours long [TS]

01:54:32   just about the 10 but luckily we had [TS]

01:54:34   like talking about this talk about the [TS]

01:54:38   phone at every single thing was even the [TS]

01:54:40   leak even the late-breaking gurmann [TS]

01:54:42   leaked about the swipe up for home [TS]

01:54:43   button and all that stuff even though it [TS]

01:54:45   was phrased and kind of a wishy-washy [TS]

01:54:46   way it's pretty much on the money that's [TS]

01:54:48   what was there right yeah [TS]

01:54:49   so we knew so much this is the new [TS]

01:54:52   high-water mark for how much can you [TS]

01:54:53   know about an Apple event before it [TS]

01:54:55   happens oh yeah we do the Apple TV 4k [TS]

01:54:57   deals we knew that we had a picture of [TS]

01:54:59   the watch over the weekend from the [TS]

01:55:01   software yeah it's a picture of the red [TS]

01:55:04   dot with the LT you watch like [TS]

01:55:06   the new air pods right we had we have a [TS]

01:55:09   queue the wayside efface yeah it was you [TS]

01:55:12   know so this it's it's a shame and Apple [TS]

01:55:16   will work on it but honestly it's really [TS]

01:55:19   fighting against the tide here like for [TS]

01:55:22   products this popular for our a company [TS]

01:55:25   for so many people who are so motivated [TS]

01:55:27   to find out this information it is a [TS]

01:55:30   really Herculean task to keep anything [TS]

01:55:33   secret so that's why we should all [TS]

01:55:35   concentrate entirely on the Mac Pro but [TS]

01:55:36   no one will care enough about the leak [TS]

01:55:37   and we will all be totally surprised [TS]

01:55:40   once again the Mac Pro wins anyway I was [TS]

01:55:43   sorry I interrupt you it's good you're [TS]

01:55:45   gone I can't see it back to the phone I [TS]

01:55:46   just want a contestant the narrative [TS]

01:55:48   that that we didn't know much about this [TS]

01:55:50   we knew the most we have ever known yeah [TS]

01:55:53   yeah we it was somewhat disappointing in [TS]

01:55:57   that regard because we did know so much [TS]

01:55:59   but there were certainly some things [TS]

01:56:00   that we that we didn't know and so they [TS]

01:56:04   pitched the super Etna displays being [TS]

01:56:06   brighter with white colour and better [TS]

01:56:08   colour accuracy and so on and so forth [TS]

01:56:10   still is 3d touch a lot of people i saw [TS]

01:56:13   on twitter anyway asking wait what [TS]

01:56:15   happened to 3d touch they never really [TS]

01:56:16   talked about it i'm actually looking at [TS]

01:56:18   the keynote right now and there's a [TS]

01:56:19   slide this isn't right on it and they [TS]

01:56:22   said it's now built into the display i [TS]

01:56:24   guess that's just like a you know a [TS]

01:56:25   construction detail about where it is [TS]

01:56:27   mechanically but yeah anyway it's still [TS]

01:56:31   there yeah yep so now before we get into [TS]

01:56:35   face ID which we'll talk about [TS]

01:56:36   momentarily the home button is indeed [TS]

01:56:39   gone there's been a lot of back and [TS]

01:56:41   forth as to whether or not the home [TS]

01:56:42   button would be gone it is gone well I [TS]

01:56:43   guess not ever after the leak but until [TS]

01:56:46   the leak there was a lot of [TS]

01:56:46   back-and-forth about the home button to [TS]

01:56:48   get back to the home screen to get back [TS]

01:56:52   to springboard you just swipe up from [TS]

01:56:53   the bottom there's a little notch a [TS]

01:56:57   little grabber handle if you will not a [TS]

01:56:59   physical one mind you and a software one [TS]

01:57:01   at the bottom of the screen generally [TS]

01:57:03   speaking that you grab and slide up I [TS]

01:57:06   noticed that when I might've been I [TS]

01:57:09   think was an iOS 11 beta they got rid of [TS]

01:57:11   the force press on the left edge of the [TS]

01:57:14   screen to multitask and I saw a few [TS]

01:57:16   people who [TS]

01:57:17   worked up about that and now as it turns [TS]

01:57:20   out you just swipe not even force press [TS]

01:57:22   I don't believe but just swipe the [TS]

01:57:23   little the little knuckle at the bottom [TS]

01:57:27   that represents the like home grabby [TS]

01:57:29   thing what is the right term for this [TS]

01:57:31   I'm failing all over the place [TS]

01:57:32   like a drag handle let's call it a [TS]

01:57:34   gripper it's not a question they're [TS]

01:57:35   wearing grips a drag indicator a dragon [TS]

01:57:38   whatever a gripper let's go with [TS]

01:57:39   grippers so you if you swipe laterally [TS]

01:57:42   on the gripper you can just swipe [TS]

01:57:43   between apps if you go halfway up you [TS]

01:57:46   can get into multitasking if you go the [TS]

01:57:49   whole way up like I said you're going [TS]

01:57:50   back home to get to Notification Center [TS]

01:57:53   versus control center it depends on [TS]

01:57:56   where you're swiping from the top which [TS]

01:57:57   I'm not a tremendous fan of I don't [TS]

01:58:00   think that's going to be I think this [TS]

01:58:07   sounds like there so yeah so they you [TS]

01:58:09   you basically like to eat so now the top [TS]

01:58:11   has those two ears on the each side of [TS]

01:58:13   the notch you basically pull down on the [TS]

01:58:15   left ear from the notification center [TS]

01:58:17   now you pull down the right ear for [TS]

01:58:20   control center the right ear is control [TS]

01:58:22   center everything else is notifications [TS]

01:58:25   including the middle so if you pull down [TS]

01:58:27   from the middle like you normally do but [TS]

01:58:28   so basically this now pushed control [TS]

01:58:31   center in the hardest to reach corner of [TS]

01:58:33   the phone if you hold your phone your [TS]

01:58:34   left hand oh yeah this is bad hi this is [TS]

01:58:36   totally bad for people for lefties I'd [TS]

01:58:38   totally admit that this it's bad for [TS]

01:58:40   everybody because reaching the top [TS]

01:58:41   corners it's already hard for almost [TS]

01:58:43   anybody the way the way I hold the way I [TS]

01:58:45   hold my phone I think I don't have to [TS]

01:58:48   see this is the thing about the phone we [TS]

01:58:50   can all speculate what its gonna be like [TS]

01:58:51   but as everyone who's designing software [TS]

01:58:53   for it has said it's really difficult to [TS]

01:58:55   do anything until you physically get one [TS]

01:58:56   of these in your hand I have to say that [TS]

01:58:58   I was super doubtful cautious worried [TS]

01:59:02   about based on the rumor but seeing them [TS]

01:59:05   use the home swipey thing I started to [TS]

01:59:09   believe I started to believe two things [TS]

01:59:11   one that the home swiping thing could be [TS]

01:59:14   a thing I can get used to I'm not sure [TS]

01:59:16   about control center I will have to like [TS]

01:59:18   I'm holding my phone now trying to see [TS]

01:59:19   can I get to that corner is it gonna be [TS]

01:59:21   I don't know I'm not quite sure what the [TS]

01:59:22   deal is there but I bought some options [TS]

01:59:23   but the home swiping things certainly [TS]

01:59:25   that is something that we're gonna use [TS]

01:59:26   all the time and I feel like that's [TS]

01:59:27   gonna be pulled off and the second thing [TS]

01:59:29   is I think this phone [TS]

01:59:31   that iPhone 10 and the presentation of [TS]

01:59:33   it worked it's magic on me at least to [TS]

01:59:36   the point where I even just started [TS]

01:59:38   thinking about my phone which has a [TS]

01:59:41   section of the bottom which is not a [TS]

01:59:42   screen and the only thing in that is a [TS]

01:59:44   giant circle that I press to do [TS]

01:59:47   something and it seems barbaric there's [TS]

01:59:50   a section of like that that is just like [TS]

01:59:52   this blank area of my phone with a with [TS]

01:59:55   a button on it and even it's not like a [TS]

01:59:56   button that moves anymore it is still [TS]

01:59:58   like a button it's like what is that