The Accidental Tech Podcast

00:00:00 ◼   ► all right we shouldn't be on it we [TS]

00:00:01 ◼   ► shouldn't be honest tangent we got a we [TS]

00:00:02 ◼   ► got a lot of things to talk about we can [TS]

00:00:04 ◼   ► say that about almost every topic almost [TS]

00:00:06 ◼   ► every week yeah we're all right so this [TS]

00:00:10 ◼   ► week was our first real introduction to [TS]

00:00:12 ◼   ► Apple Park and in the Steve Jobs theater [TS]

00:00:16 ◼   ► at Apple Park which we've all seen many [TS]

00:00:19 ◼   ► many many pictures most of which are [TS]

00:00:20 ◼   ► beautiful of the Steve Jobs theater and [TS]

00:00:23 ◼   ► of Apple Park I don't have the link [TS]

00:00:25 ◼   ► handy but then is it from er Fromer I [TS]

00:00:28 ◼   ► always get it wrong I think it's firmer [TS]

00:00:31 ◼   ► there you go well Dan we apologize but [TS]

00:00:32 ◼   ► anyway we will try to find wherever the [TS]

00:00:35 ◼   ► link was that flew by earlier today [TS]

00:00:37 ◼   ► wearing he had like a little photo essay [TS]

00:00:40 ◼   ► of his day at UH at the Steve Jobs [TS]

00:00:42 ◼   ► theater and the pictures are beautiful [TS]

00:00:43 ◼   ► and and and really well done and so you [TS]

00:00:45 ◼   ► can check that out but it was it was a [TS]

00:00:49 ◼   ► neat it was a neat event it was [TS]

00:00:51 ◼   ► interesting that we knew a lot we didn't [TS]

00:00:54 ◼   ► know some things and that's cool too and [TS]

00:00:56 ◼   ► I guess do we want to start with just a [TS]

00:00:59 ◼   ► kind of opening remark or do we want to [TS]

00:01:01 ◼   ► just dive right in chronological like we [TS]

00:01:04 ◼   ► always do [TS]

00:01:05 ◼   ► what's the first thing we did Steve Jobs [TS]

00:01:07 ◼   ► tribute yeah I thought honestly I [TS]

00:01:10 ◼   ► thought it was excellent it you know [TS]

00:01:13 ◼   ► they they they had they had to say [TS]

00:01:15 ◼   ► something if they're dedicating the [TS]

00:01:16 ◼   ► theater to him and naming after him they [TS]

00:01:18 ◼   ► had to say something and I think they [TS]

00:01:19 ◼   ► did a remarkably good job of it Tim [TS]

00:01:23 ◼   ► delivered it really well it was very [TS]

00:01:24 ◼   ► well you know designs and written it was [TS]

00:01:27 ◼   ► really great to hear a recording of [TS]

00:01:28 ◼   ► Steve saying some stuff and honestly I I [TS]

00:01:32 ◼   ► did not recognize that quote and I've [TS]

00:01:34 ◼   ► heard from other other podcasters didn't [TS]

00:01:35 ◼   ► you know where it came from either that [TS]

00:01:37 ◼   ► was new to me [TS]

00:01:37 ◼   ► I remember it I would have different [TS]

00:01:39 ◼   ► quote he said so many things about how [TS]

00:01:48 ◼   ► much we love Steve Jobs miss him but [TS]

00:01:49 ◼   ► that particular quote reminds me of some [TS]

00:01:53 ◼   ► of the some of the worse the aspects of [TS]

00:01:57 ◼   ► Steve Jobs because it was about like how [TS]

00:02:00 ◼   ► some people express their you know their [TS]

00:02:03 ◼   ► love for Humanity by making great things [TS]

00:02:05 ◼   ► for people [TS]

00:02:05 ◼   ► tinged with a little bit like I may not [TS]

00:02:08 ◼   ► do nice things but I make really cool [TS]

00:02:12 ◼   ► hard [TS]

00:02:13 ◼   ► like as a he said that before of like [TS]

00:02:16 ◼   ► you know people complained to him about [TS]

00:02:18 ◼   ► you know doing things that are not nice [TS]

00:02:20 ◼   ► or not giving to charity or is it [TS]

00:02:21 ◼   ► everything my time is I would do more [TS]

00:02:23 ◼   ► good for the world by making an awesome [TS]

00:02:24 ◼   ► phone which is possibly true right but [TS]

00:02:27 ◼   ► also a nice way for him to excuse [TS]

00:02:31 ◼   ► himself from doing nice things and I was [TS]

00:02:33 ◼   ► reminded of that aspect by that quote so [TS]

00:02:35 ◼   ► I was like please pick a different one [TS]

00:02:36 ◼   ► he's got so many good quotes don't pick [TS]

00:02:38 ◼   ► the one that has a tiny touch of sort of [TS]

00:02:43 ◼   ► rationalisation baked right into it but [TS]

00:02:46 ◼   ► but it's clear the most important thing [TS]

00:02:48 ◼   ► was not the quote or the pictures or [TS]

00:02:50 ◼   ► anything like that it was that it's [TS]

00:02:51 ◼   ► clear that Tim still does miss him and [TS]

00:02:54 ◼   ► had real emotion you know the reason [TS]

00:02:55 ◼   ► that segment took longer than you would [TS]

00:02:57 ◼   ► think is he paused a lot between talking [TS]

00:02:58 ◼   ► and you know I don't think that's an act [TS]

00:03:00 ◼   ► like guys know everybody really does [TS]

00:03:02 ◼   ► miss Steve Jobs and including Tim [TS]

00:03:05 ◼   ► probably every time he gets up on that [TS]

00:03:07 ◼   ► stage and thinks boy Steve would do this [TS]

00:03:08 ◼   ► better than me he does fine but I'm just [TS]

00:03:12 ◼   ► saying like like just like he said Steve [TS]

00:03:14 ◼   ► loved days like today like and he would [TS]

00:03:16 ◼   ► have loved to announce this new phone [TS]

00:03:18 ◼   ► everything right and just that's the [TS]

00:03:20 ◼   ► worst time to think about it you know [TS]

00:03:21 ◼   ► like that's what he lived for all the [TS]

00:03:23 ◼   ► hard work and all the yelling at people [TS]

00:03:25 ◼   ► and and driving everyone to be their [TS]

00:03:27 ◼   ► best and everything it to get to go up [TS]

00:03:28 ◼   ► there and to announce it he loved that [TS]

00:03:31 ◼   ► and so they I'm happy to talk about like [TS]

00:03:33 ◼   ► here we are in this theater and you know [TS]

00:03:35 ◼   ► that he would have loved the theater he [TS]

00:03:36 ◼   ► would've loved to announce these things [TS]

00:03:37 ◼   ► but instead it's us and we'll do the [TS]

00:03:38 ◼   ► best we can i I think if you were not [TS]

00:03:41 ◼   ► holding back tears during that segment [TS]

00:03:43 ◼   ► you're not wired up right it was [TS]

00:03:45 ◼   ► incredibly moving and very very well [TS]

00:03:48 ◼   ► done and very fitting to what they were [TS]

00:03:50 ◼   ► doing and you know to the time and [TS]

00:03:51 ◼   ► everything I do agree with what Jason [TS]

00:03:54 ◼   ► Snell's on an upgrade this week which he [TS]

00:03:56 ◼   ► was saying this is probably the last [TS]

00:03:57 ◼   ► we're gonna hear about Steve ramble for [TS]

00:03:58 ◼   ► a long time and I think that's probably [TS]

00:04:00 ◼   ► right it has he's been gone for a very [TS]

00:04:03 ◼   ► long time this was a very fitting time [TS]

00:04:05 ◼   ► to pay him tribute in this way but I [TS]

00:04:08 ◼   ► wouldn't expect them to make a regular [TS]

00:04:10 ◼   ► habit of it and even when doing events [TS]

00:04:13 ◼   ► in this theater but it was a really [TS]

00:04:15 ◼   ► really nice thing and I'm glad they did [TS]

00:04:17 ◼   ► it and I'm glad they did it the way they [TS]

00:04:18 ◼   ► did it yeah and I think the important [TS]

00:04:20 ◼   ► point well first of all there never is [TS]

00:04:22 ◼   ► an occasion to talk about Steve Jobs [TS]

00:04:23 ◼   ► like they can make one every single time [TS]

00:04:25 ◼   ► they do anything [TS]

00:04:26 ◼   ► they could but they don't write to their [TS]

00:04:27 ◼   ► credit and this the the intro part that [TS]

00:04:31 ◼   ► I thought was fitting was the [TS]

00:04:34 ◼   ► explanation of you know not explaining [TS]

00:04:37 ◼   ► why they talk about it now it was always [TS]

00:04:38 ◼   ► the theater is dedicated Tim's got his [TS]

00:04:40 ◼   ► name on it like that's the time to do it [TS]

00:04:41 ◼   ► right but also that enough time has [TS]

00:04:43 ◼   ► passed that there that Apple and we all [TS]

00:04:47 ◼   ► in the audience I can have some more [TS]

00:04:48 ◼   ► perspective on it right so it's not it's [TS]

00:04:51 ◼   ► not as fresh as it wasn't remember you [TS]

00:04:52 ◼   ► had a good tweet marker I think that's [TS]

00:04:54 ◼   ► what Tim seven-stage was that we can was [TS]

00:04:56 ◼   ► it look back not with sadness but with [TS]

00:05:00 ◼   ► whatever I Ford he said you might like [TS]

00:05:02 ◼   ► celebration or something like that or [TS]

00:05:03 ◼   ► yeah right and and you tweeted I'm still [TS]

00:05:06 ◼   ► sad yeah I still said but like the idea [TS]

00:05:11 ◼   ► is that a lot of time is passing now [TS]

00:05:12 ◼   ► hopefully we all have some more [TS]

00:05:13 ◼   ► perspective and this is a good time to [TS]

00:05:14 ◼   ► be able to at least try shift a little [TS]

00:05:17 ◼   ► bit from just like it being completely [TS]

00:05:18 ◼   ► raw and just being just you know [TS]

00:05:20 ◼   ► forgetting and then remembering oh [TS]

00:05:22 ◼   ► that's right he's gone he's never gonna [TS]

00:05:23 ◼   ► do that thing that he does again to [TS]

00:05:25 ◼   ► shifting towards hopefully fonder [TS]

00:05:28 ◼   ► memories of just like it happened long [TS]

00:05:30 ◼   ► enough go that it is not you know that [TS]

00:05:33 ◼   ► it scabbed over a little bit and then we [TS]

00:05:34 ◼   ► can look back you know and think that [TS]

00:05:37 ◼   ► you know that I don't know like I think [TS]

00:05:40 ◼   ► that was a it's not like putting a cap [TS]

00:05:42 ◼   ► on it to say we're never gonna talk or [TS]

00:05:44 ◼   ► think about him again but to say this is [TS]

00:05:46 ◼   ► this is a milestone right especially [TS]

00:05:48 ◼   ► since the whole Apple Park thing was [TS]

00:05:49 ◼   ► weren't the last big as they noted one [TS]

00:05:51 ◼   ► of the last big projects that he [TS]

00:05:53 ◼   ► undertook there he didn't get to ever [TS]

00:05:55 ◼   ► see completed but he definitely knew you [TS]

00:05:57 ◼   ► know had a vision for how it was [TS]

00:05:58 ◼   ► supposed to go all right so it was you [TS]

00:06:01 ◼   ► know it was as with most things Apple it [TS]

00:06:03 ◼   ► was very taste well I'm gonna say as it [TS]

00:06:05 ◼   ► mostly that'll as we expect from Apple [TS]

00:06:07 ◼   ► but as occasionally they don't live up [TS]

00:06:09 ◼   ► to it was very tasteful like if you [TS]

00:06:11 ◼   ► think of the intro videos they've had at [TS]

00:06:12 ◼   ► other times sometimes they're a little [TS]

00:06:13 ◼   ► bit goofy sometimes they missed the mark [TS]

00:06:16 ◼   ► sometimes they hid the bad ones I think [TS]

00:06:18 ◼   ► we just tend to forget but if we if we [TS]

00:06:19 ◼   ► search our memories we can remember a [TS]

00:06:21 ◼   ► lot of opening videos they're like I [TS]

00:06:23 ◼   ► roll whatever to get us the [TS]

00:06:26 ◼   ► announcements this was tastefully done [TS]

00:06:27 ◼   ► and it was nice it was right around a [TS]

00:06:30 ◼   ► time and it was the right timing and the [TS]

00:06:33 ◼   ► right amount of time it was long enough [TS]

00:06:35 ◼   ► that it was taken seriously I don't [TS]

00:06:37 ◼   ► remember hearing it but we I saw [TS]

00:06:40 ◼   ► reported that they told the people in [TS]

00:06:42 ◼   ► the audience like hey shut off your [TS]

00:06:44 ◼   ► laptops and pay attention for a minute [TS]

00:06:45 ◼   ► would you please I don't know how they [TS]

00:06:47 ◼   ► phrased it but that was basically the [TS]

00:06:48 ◼   ► message and if you I watched bits and [TS]

00:06:52 ◼   ► pieces of the keynote again over the [TS]

00:06:53 ◼   ► over the last 24 hours and if you look [TS]

00:06:56 ◼   ► there were a couple of people with like [TS]

00:06:57 ◼   ► phones or laptops open but generally [TS]

00:06:59 ◼   ► speaking that that theater was [TS]

00:07:00 ◼   ► completely dark for that entire segment [TS]

00:07:03 ◼   ► and I thought that that was you know [TS]

00:07:05 ◼   ► taste well it's tastefully done it and [TS]

00:07:06 ◼   ► I'm glad that the press actually [TS]

00:07:07 ◼   ► listened because you know if we remember [TS]

00:07:10 ◼   ► the turn off your Wi-Fi moment jobs [TS]

00:07:13 ◼   ► already yelled to them and said he said [TS]

00:07:15 ◼   ► close your laptop's it's gonna ruin the [TS]

00:07:16 ◼   ► effect of the just welcome to the Steve [TS]

00:07:18 ◼   ► Jobs theater on a black background don't [TS]

00:07:19 ◼   ► you understand look at the black levels [TS]

00:07:20 ◼   ► on this projector that's a completely [TS]

00:07:22 ◼   ► dark room and white text and the [TS]

00:07:25 ◼   ► background totally blends in but we [TS]

00:07:27 ◼   ► can't see it cuz you have your stupid [TS]

00:07:28 ◼   ► laptops open anyway so that after that [TS]

00:07:30 ◼   ► so they moved on to the Apple Park intro [TS]

00:07:33 ◼   ► video a little bit Apple Park looks like [TS]

00:07:36 ◼   ► an amazing building and an amazing [TS]

00:07:38 ◼   ► campus and an amazing place to be [TS]

00:07:40 ◼   ► however there's kind of this this [TS]

00:07:43 ◼   ► reality of it which is like them showing [TS]

00:07:45 ◼   ► off like here's this amazing building [TS]

00:07:47 ◼   ► we've made for ourselves that you're [TS]

00:07:50 ◼   ► never going to see yeah look at us [TS]

00:07:52 ◼   ► thinking how smart we are a visitor [TS]

00:07:54 ◼   ► center yeah there's a visitor center [TS]

00:07:56 ◼   ► that's not really the main building or [TS]

00:07:58 ◼   ► that's not really what you want to see [TS]

00:07:59 ◼   ► you're not gonna be allowed at near like [TS]

00:08:01 ◼   ► the cool thing you're not gonna be in [TS]

00:08:03 ◼   ► the in the big ring you're not gonna be [TS]

00:08:05 ◼   ► in the courtyard of the middle of the [TS]

00:08:06 ◼   ► big ring only the press will ever see [TS]

00:08:09 ◼   ► the Steve Jobs theater probably so it's [TS]

00:08:11 ◼   ► just like I don't know it's it has this [TS]

00:08:13 ◼   ► kind of it's like look at this cool [TS]

00:08:16 ◼   ► thing we made you can't have it like I [TS]

00:08:18 ◼   ► would love to see that'll Park and you [TS]

00:08:22 ◼   ► could go there and walk around I mean [TS]

00:08:23 ◼   ► you can't go into people's office pass [TS]

00:08:25 ◼   ► where you have to badge through stuff [TS]

00:08:26 ◼   ► but I'm sure you could walk into the [TS]

00:08:27 ◼   ► middle of a thing and goes to the cafe [TS]

00:08:29 ◼   ► max or whatever they're gonna call into [TS]

00:08:31 ◼   ► this place I bet I can't yeah okay I [TS]

00:08:36 ◼   ► don't think that's the case because [TS]

00:08:41 ◼   ► Google where you have to print out [TS]

00:08:43 ◼   ► yourself a little badge you don't have [TS]

00:08:44 ◼   ► to do that at Apple I'm pretty sure we [TS]

00:08:48 ◼   ► needed badges I'm trying to remember [TS]

00:08:50 ◼   ► when we went back or when we went there [TS]

00:08:51 ◼   ► but I think you need stickers made [TS]

00:08:53 ◼   ► that's what I meant [TS]

00:08:54 ◼   ► yeah I think without an escort you don't [TS]

00:08:56 ◼   ► see squat like he certainly didn't see [TS]

00:08:58 ◼   ► squat it at infinite loop but you know [TS]

00:08:59 ◼   ► if you just wanted to go through the [TS]

00:09:01 ◼   ► food place into the middle of the Ring [TS]

00:09:02 ◼   ► where the trees are I think you can pull [TS]

00:09:04 ◼   ► that off yeah I would love that but even [TS]

00:09:06 ◼   ► even that is nearly impossible for [TS]

00:09:08 ◼   ► anybody to actually do its get a friend [TS]

00:09:10 ◼   ► at Apple dude anyway yes because [TS]

00:09:13 ◼   ► everyone has friends all of us have [TS]

00:09:15 ◼   ► friends at Apple or on this show the [TS]

00:09:17 ◼   ► three of us do I visited visit an [TS]

00:09:20 ◼   ► infinite loop I think about four or five [TS]

00:09:22 ◼   ► times now I've been actually brought [TS]

00:09:24 ◼   ► through and gone to cafe max one time [TS]

00:09:26 ◼   ► that's once I've actually gone like into [TS]

00:09:29 ◼   ► the building and not even really into [TS]

00:09:31 ◼   ► the I guess wet walked through the [TS]

00:09:32 ◼   ► building to get to the food court like [TS]

00:09:34 ◼   ► one time so I'm a park thing like I [TS]

00:09:38 ◼   ► remain unconvinced by the utility of [TS]

00:09:45 ◼   ► Apple Park it is unquestionably a [TS]

00:09:48 ◼   ► beautiful place the buildings are [TS]

00:09:51 ◼   ► beautiful as sort of works of art the [TS]

00:09:53 ◼   ► views from and of the buildings are [TS]

00:09:55 ◼   ► beautiful but I don't know if the [TS]

00:10:02 ◼   ► buildings are good places to do the [TS]

00:10:05 ◼   ► things they're designed if you do is it [TS]

00:10:06 ◼   ► a good place to work is it a good place [TS]

00:10:08 ◼   ► to commute to is it a good place to i [TS]

00:10:10 ◼   ► mean you're gonna ask the press was a [TS]

00:10:11 ◼   ► good place to have a press event it [TS]

00:10:12 ◼   ► seems like mostly pulled that off yeah [TS]

00:10:15 ◼   ► although you know because it's [TS]

00:10:18 ◼   ► purpose-built for that I would hope so [TS]

00:10:19 ◼   ► like this the bar is low there because [TS]

00:10:23 ◼   ► if you try to do it in like an actual [TS]

00:10:24 ◼   ► old theater [TS]

00:10:25 ◼   ► that's not designed to have a huge [TS]

00:10:27 ◼   ► amount of press in it you know you fill [TS]

00:10:29 ◼   ► theaters with an audience and a small [TS]

00:10:31 ◼   ► amount of press you don't fill fill an [TS]

00:10:33 ◼   ► actual theater like the Billy Graham [TS]

00:10:34 ◼   ► theater with you know guyun amounts of [TS]

00:10:38 ◼   ► press that every single person in the [TS]

00:10:40 ◼   ► audience is there because they're [TS]

00:10:41 ◼   ► reporting on something so hopefully this [TS]

00:10:42 ◼   ► fulfills that purpose but even there [TS]

00:10:44 ◼   ► like the the top part of this building [TS]

00:10:48 ◼   ► as amazing in as it is to see a giant [TS]

00:10:50 ◼   ► glass cylinder with a big hat on it [TS]

00:10:53 ◼   ► collapse and kill us [TS]

00:10:55 ◼   ► how do they get the wires up to the [TS]

00:10:56 ◼   ► light so it must be these little skinny [TS]

00:10:58 ◼   ► it's like a magic trick right I'm a [TS]

00:11:00 ◼   ► little spinning elevator and the cool [TS]

00:11:02 ◼   ► stairs that are like the ones from The [TS]

00:11:03 ◼   ► Regent Street star in London and all the [TS]

00:11:06 ◼   ► things that you recognize from Apple [TS]

00:11:07 ◼   ► Reed [TS]

00:11:07 ◼   ► it's so empty of things like where are [TS]

00:11:10 ◼   ► the garbage cans and and the bathrooms [TS]

00:11:13 ◼   ► and you know some place to get a drink [TS]

00:11:15 ◼   ► of water and something to sit down on [TS]

00:11:17 ◼   ► it's like well those are outside and we [TS]

00:11:19 ◼   ► bring them in and rent and have rentals [TS]

00:11:21 ◼   ► and there are bathrooms there and you [TS]

00:11:22 ◼   ► can get to them and but it's just I [TS]

00:11:24 ◼   ► don't know I look at it and I think of [TS]

00:11:27 ◼   ► it more as a beautiful sculpture and [TS]

00:11:29 ◼   ► less as a functional place for people to [TS]

00:11:31 ◼   ► do a thing but the theater I think can't [TS]

00:11:35 ◼   ► afford to be weird kind of like the [TS]

00:11:36 ◼   ► Sydney Opera House like it is itself a [TS]

00:11:38 ◼   ► theatrical thing the rest of Apple Park [TS]

00:11:41 ◼   ► is still you know nobody knows it'll [TS]

00:11:43 ◼   ► have to wait until everybody's in and [TS]

00:11:44 ◼   ► then we can all talk to our Apple [TS]

00:11:45 ◼   ► friends we were just talking about and [TS]

00:11:46 ◼   ► say how what's it like what's like the [TS]

00:11:47 ◼   ► work there is it better or worse than [TS]

00:11:48 ◼   ► the weird 80's infinite loop canvas you [TS]

00:11:51 ◼   ► know is it better or worse than Google [TS]

00:11:53 ◼   ► or whatever other place do you might [TS]

00:11:54 ◼   ► have worked so I remain slightly dubious [TS]

00:11:59 ◼   ► about the utility of a park is a place [TS]

00:12:01 ◼   ► to work but certainly looks cool in [TS]

00:12:03 ◼   ► pictures and none of us have to work [TS]

00:12:04 ◼   ► there so we can just enjoy it in that [TS]

00:12:05 ◼   ► way I mean probably as the answer is so [TS]

00:12:09 ◼   ► often with modern Johnny I have [TS]

00:12:10 ◼   ► creations probably the answer to all [TS]

00:12:12 ◼   ► your practical needs is either wireless [TS]

00:12:14 ◼   ► or dongles [TS]

00:12:16 ◼   ► yeah get a dongle to put your garbage in [TS]

00:12:18 ◼   ► mm-hmm the a our installation looked [TS]

00:12:21 ◼   ► pretty neat though I mean it's totally [TS]

00:12:23 ◼   ► like I can't think the word I'm looking [TS]

00:12:25 ◼   ► for but it's like oh of course you have [TS]

00:12:27 ◼   ► to have an AR installation but it did [TS]

00:12:28 ◼   ► look cool like you know if you didn't [TS]

00:12:31 ◼   ► see the video it it looks like they they [TS]

00:12:34 ◼   ► did almost like a monochrome 3d display [TS]

00:12:37 ◼   ► monochrome also isn't the best word for [TS]

00:12:39 ◼   ► it but like a very very blank looking 3d [TS]

00:12:41 ◼   ► display that's somewhere I guess at the [TS]

00:12:43 ◼   ► visitors center and then you can take [TS]

00:12:45 ◼   ► your like iPad or iPhone or whatever and [TS]

00:12:47 ◼   ► hold it up to this 3d miniature of the [TS]

00:12:50 ◼   ► park of Apple Park and it will show you [TS]

00:12:54 ◼   ► like the full res you know all the trees [TS]

00:12:57 ◼   ► all the happy trees everywhere and [TS]

00:12:58 ◼   ► everything and here's here's where [TS]

00:13:00 ◼   ► here's where all the air flow is because [TS]

00:13:02 ◼   ► people care about that it but it does [TS]

00:13:04 ◼   ► look clever in the use of any use of AR [TS]

00:13:07 ◼   ► and speaking of air flow and things like [TS]

00:13:09 ◼   ► that apparently the whole building is a [TS]

00:13:10 ◼   ► hundred percent renewable energy which [TS]

00:13:11 ◼   ► is pretty cool because I'd like my kids [TS]

00:13:13 ◼   ► soon to be kids to be able to I don't [TS]

00:13:15 ◼   ► know have a planet to live on after I'm [TS]

00:13:17 ◼   ► dead so that's kind of [TS]

00:13:19 ◼   ► especially since it is huge but yeah I [TS]

00:13:22 ◼   ► don't know I did there was a lot of [TS]

00:13:24 ◼   ► especially we're around Apple Park there [TS]

00:13:26 ◼   ► was a fair dose of self-congratulation [TS]

00:13:28 ◼   ► which I think some of that is to be [TS]

00:13:32 ◼   ► expected I think it ran a little bit [TS]

00:13:34 ◼   ► long for my taste but you know it's [TS]

00:13:36 ◼   ► their event not mine so they can do what [TS]

00:13:37 ◼   ► they want [TS]

00:13:38 ◼   ► yeah I don't I think the Apple Park and [TS]

00:13:40 ◼   ► they see jobs think fine right but then [TS]

00:13:42 ◼   ► when they went into the retail thing [TS]

00:13:44 ◼   ► which is the next segment I started to [TS]

00:13:45 ◼   ► think alright I can't get on with it [TS]

00:13:48 ◼   ► you're allowed a certain amount of [TS]

00:13:50 ◼   ► introductory material right but you know [TS]

00:13:53 ◼   ► I I mean maybe it's just because I'm not [TS]

00:13:55 ◼   ► that interested in retail or maybe [TS]

00:13:57 ◼   ► because it didn't seem like it fit in [TS]

00:13:58 ◼   ► the event because this is supposed to be [TS]

00:14:00 ◼   ► an event about products and the reason [TS]

00:14:02 ◼   ► you guys talk about jobs and that will [TS]

00:14:04 ◼   ► Park is because that's the venue and [TS]

00:14:05 ◼   ► it's the introduction of it but retail [TS]

00:14:07 ◼   ► you could talk about any time and I [TS]

00:14:09 ◼   ► confess I mostly zoned out and when I [TS]

00:14:11 ◼   ► rewatched it I didn't bother watching [TS]

00:14:13 ◼   ► that segment again did they announce [TS]

00:14:16 ◼   ► anything new or say anything that made [TS]

00:14:19 ◼   ► it worth the amount of time that it took [TS]

00:14:20 ◼   ► in this presentation of course they did [TS]

00:14:23 ◼   ► if they're not an apple store yes [TS]

00:14:25 ◼   ► they're not Apple stores anymore they're [TS]

00:14:26 ◼   ► other town centres town centers which [TS]

00:14:30 ◼   ► speaking like I don't know I block this [TS]

00:14:33 ◼   ► out [TS]

00:14:33 ◼   ► I'd block the segment they tried to [TS]

00:14:35 ◼   ► redefine vocabulary the problem with [TS]

00:14:38 ◼   ► this whole segment is that it it was [TS]

00:14:40 ◼   ► full of like retail jargon and and like [TS]

00:14:43 ◼   ► the way that that their internal [TS]

00:14:46 ◼   ► initiatives are probably talking about [TS]

00:14:48 ◼   ► these things but it there's a [TS]

00:14:50 ◼   ► fundamental mismatch between how they [TS]

00:14:52 ◼   ► talk about this to themselves and what [TS]

00:14:54 ◼   ► we care about is the customers and I [TS]

00:14:56 ◼   ► don't think they respected that [TS]

00:14:58 ◼   ► difference or understood that difference [TS]

00:15:00 ◼   ► for this segment and this is not the [TS]

00:15:01 ◼   ► first time they've made that mistake you [TS]

00:15:03 ◼   ► know this is actually one of the major [TS]

00:15:06 ◼   ► criticisms I have of generally Tim [TS]

00:15:10 ◼   ► Cook's presentations about things is [TS]

00:15:12 ◼   ► that it seems like they often blur the [TS]

00:15:15 ◼   ► line or don't find the right balance [TS]

00:15:18 ◼   ► between internal language and external [TS]

00:15:22 ◼   ► language and external concerns would you [TS]

00:15:24 ◼   ► say that your customers sad is not [TS]

00:15:25 ◼   ► exactly where you wish it was oh it's [TS]

00:15:27 ◼   ► blow away like so like you know the [TS]

00:15:30 ◼   ► whole thing with the store is like you [TS]

00:15:32 ◼   ► know Angela Erin's [TS]

00:15:32 ◼   ► going through telling how they're gonna [TS]

00:15:34 ◼   ► hell these great events and I'm making [TS]

00:15:35 ◼   ► all these atriums and for hand theaters [TS]

00:15:38 ◼   ► and that's all that's interesting but [TS]

00:15:40 ◼   ► like what people want out of the Apple [TS]

00:15:44 ◼   ► store experience that we have today in [TS]

00:15:46 ◼   ► and out of the Genius Bar appointment in [TS]

00:15:48 ◼   ► a reasonable amount of time and know [TS]

00:15:49 ◼   ► where to line up yes but that's what [TS]

00:15:52 ◼   ► people want is literally like you know [TS]

00:15:54 ◼   ► shorter Genius Bar Waits and make it [TS]

00:15:57 ◼   ► easier to get appointments and make it [TS]

00:15:58 ◼   ► just in general Apple stores are [TS]

00:16:01 ◼   ► overcrowded and there's a huge burden on [TS]

00:16:04 ◼   ► the staff that's there so we need more [TS]

00:16:07 ◼   ► of them probably and they need to have [TS]

00:16:09 ◼   ► more staff and I don't think people care [TS]

00:16:12 ◼   ► if they're waiting for an hour in you [TS]

00:16:15 ◼   ► know standing up to a table somewhere or [TS]

00:16:16 ◼   ► in something called a forum with a [TS]

00:16:18 ◼   ► couple plants in it like it's nice and [TS]

00:16:20 ◼   ► I'm glad they're doing things like that [TS]

00:16:21 ◼   ► for their own sake but we the customers [TS]

00:16:25 ◼   ► like that doesn't really solve a problem [TS]

00:16:26 ◼   ► we have and the stores have real [TS]

00:16:28 ◼   ► problems that seem to not be getting [TS]

00:16:30 ◼   ► solved so it's hard to enjoy a segment [TS]

00:16:33 ◼   ► like this when it's not solving the [TS]

00:16:35 ◼   ► problems we really have and also full of [TS]

00:16:38 ◼   ► this creative jargon that we don't care [TS]

00:16:40 ◼   ► about and that's really hard to pay [TS]

00:16:41 ◼   ► attention to I think this is the whole [TS]

00:16:43 ◼   ► Apple retail thing is another example of [TS]

00:16:46 ◼   ► success hides problems like it is [TS]

00:16:49 ◼   ► important that this that the stores are [TS]

00:16:50 ◼   ► nice that is important it's part of the [TS]

00:16:53 ◼   ► mystique of Apple's probably the reason [TS]

00:16:54 ◼   ► people are excited to go there and see [TS]

00:16:56 ◼   ► the products that are on the tables and [TS]

00:16:57 ◼   ► like you know all that is important not [TS]

00:16:59 ◼   ► to say that it should just be like a [TS]

00:17:00 ◼   ► giant like you know supermarket with a [TS]

00:17:02 ◼   ► million checkout lines to be for [TS]

00:17:03 ◼   ► efficiency right it has to be a nice [TS]

00:17:05 ◼   ► place but the success the tithing the [TS]

00:17:07 ◼   ► problems is the reason Apple retail is [TS]

00:17:10 ◼   ► you know worth more money per square [TS]

00:17:12 ◼   ► foot than any of the retail places [TS]

00:17:13 ◼   ► because they sell expensive high margin [TS]

00:17:16 ◼   ► products and they sell a lot of them [TS]

00:17:18 ◼   ► because they're really good and people [TS]

00:17:19 ◼   ► want them right that's it like you have [TS]

00:17:21 ◼   ► a store with products that people want [TS]

00:17:23 ◼   ► presented nicely in good locations and [TS]

00:17:26 ◼   ► your margins on those products are good [TS]

00:17:28 ◼   ► and that'll gives you this this store [TS]

00:17:34 ◼   ► that like that you know that people just [TS]

00:17:36 ◼   ► want to go to and throw huge wads of [TS]

00:17:37 ◼   ► money at you constantly like over and [TS]

00:17:40 ◼   ► over again there people are crowding in [TS]

00:17:42 ◼   ► the stores and you take all that success [TS]

00:17:44 ◼   ► you're like we should make nicer atriums [TS]

00:17:46 ◼   ► and [TS]

00:17:46 ◼   ► have a living wall and and carved this [TS]

00:17:49 ◼   ► thing out of stone and call things like [TS]

00:17:51 ◼   ► you know you're you're losing sight of [TS]

00:17:53 ◼   ► the purpose of this I mean maybe they're [TS]

00:17:55 ◼   ► not maybe this is for the external thing [TS]

00:17:56 ◼   ► but like the purpose of store is [TS]

00:17:58 ◼   ► exchanging goods for money right people [TS]

00:18:00 ◼   ► come in with money and they want stuff [TS]

00:18:01 ◼   ► to come out I mean again it has to be [TS]

00:18:03 ◼   ► nice but you know none of this stuff [TS]

00:18:06 ◼   ► you're doing is making it making it more [TS]

00:18:10 ◼   ► likely the people are going to come in [TS]

00:18:11 ◼   ► and buy your things or making it so that [TS]

00:18:14 ◼   ► you sell more of them per second right [TS]

00:18:16 ◼   ► you know it seems like it's mostly a [TS]

00:18:19 ◼   ► wash and you're just kind of like [TS]

00:18:20 ◼   ► polishing the tables and rearranging the [TS]

00:18:22 ◼   ► decor and trying not to interrupt the [TS]

00:18:24 ◼   ► flow of money but certainly if your goal [TS]

00:18:26 ◼   ► was to you know either increase the [TS]

00:18:29 ◼   ► satisfaction then you'll be like less [TS]

00:18:31 ◼   ► wait times more staff so on and so forth [TS]

00:18:33 ◼   ► or if you want to increase profits then [TS]

00:18:35 ◼   ► get people in and out faster and that [TS]

00:18:37 ◼   ► might also increase satisfaction nobody [TS]

00:18:39 ◼   ► is clamoring for even nicer materials in [TS]

00:18:42 ◼   ► an Apple store and yet they're [TS]

00:18:43 ◼   ► constantly you know redoing things like [TS]

00:18:45 ◼   ► I'm not saying they shouldn't make nice [TS]

00:18:46 ◼   ► they totally should but you know that's [TS]

00:18:48 ◼   ► I don't know maybe maybe we're unique [TS]

00:18:50 ◼   ► maybe we don't spend enough time in [TS]

00:18:51 ◼   ► Apple stores I think they're plenty nice [TS]

00:18:54 ◼   ► I think that I think they are really [TS]

00:18:56 ◼   ► nice and I think they do they should [TS]

00:18:57 ◼   ► remodel them refresh them periodically [TS]

00:18:59 ◼   ► but all that money flowing in lets them [TS]

00:19:02 ◼   ► sort of stick their head in the sand [TS]

00:19:03 ◼   ► thing yeah sometimes it's frustrating [TS]

00:19:05 ◼   ► but the money keeps coming in so let's [TS]

00:19:07 ◼   ► you know try to get a new material for [TS]

00:19:09 ◼   ► the floor yeah you know this is a [TS]

00:19:12 ◼   ► somewhat silly example but um I went for [TS]

00:19:16 ◼   ► a run and I was putting my phone into my [TS]

00:19:18 ◼   ► little fanny pack hi [TS]

00:19:20 ◼   ► Brits hello likes I was putting my phone [TS]

00:19:23 ◼   ► into my fanny pack or whatever it's [TS]

00:19:25 ◼   ► called and not that and yeah well it's [TS]

00:19:27 ◼   ► called that here it's not all that there [TS]

00:19:29 ◼   ► but anyway bum bag Thank You slate 401 [TS]

00:19:32 ◼   ► that's what I was looking for I think [TS]

00:19:34 ◼   ► that's the British version anyway is [TS]

00:19:35 ◼   ► that real bum bag yeah I've heard that [TS]

00:19:37 ◼   ► several times there's not just a parody [TS]

00:19:39 ◼   ► of fanny pack I don't think so I mean [TS]

00:19:42 ◼   ► there are all kind of parodies of [TS]

00:19:43 ◼   ► themselves but but yes alright anyway [TS]

00:19:47 ◼   ► I'm gonna get through this darn it so I [TS]

00:19:49 ◼   ► dropped my phone on the pavement [TS]

00:19:50 ◼   ► shattered my first iPhone it's first [TS]

00:19:53 ◼   ► time I've done that since getting my 3GS [TS]

00:19:55 ◼   ► way back when I made it almost 3,000 [TS]

00:19:58 ◼   ► days without shattering a phone [TS]

00:19:59 ◼   ► had some like Nick's or scratches or [TS]

00:20:01 ◼   ► what have you know is that before or [TS]

00:20:02 ◼   ► after the last Mac Mini update ah that's [TS]

00:20:05 ◼   ► a good question I'm not sure but anyway [TS]

00:20:07 ◼   ► I I went to schedule an appointment on [TS]

00:20:11 ◼   ► on Friday mornings this was at like 6:45 [TS]

00:20:15 ◼   ► 7 o'clock in the morning when I was done [TS]

00:20:16 ◼   ► with my run and there was some [TS]

00:20:18 ◼   ► availability there was like a hair of [TS]

00:20:21 ◼   ► availability Friday and some [TS]

00:20:22 ◼   ► availability Saturday and I ended up [TS]

00:20:25 ◼   ► having to wait until Sunday and and just [TS]

00:20:27 ◼   ► a couple days out you know there there [TS]

00:20:29 ◼   ► were the times that I had were not [TS]

00:20:31 ◼   ► available to me we're not terribly [TS]

00:20:33 ◼   ► convenient which yes I understand that [TS]

00:20:36 ◼   ► like oh I live very close to an Apple [TS]

00:20:37 ◼   ► store don't be creepy you know if you [TS]

00:20:39 ◼   ► live an hour or two away from an Apple [TS]

00:20:41 ◼   ► store it's much much worse so this could [TS]

00:20:44 ◼   ► have been a whole lot worse but if I had [TS]

00:20:46 ◼   ► been able to schedule like a same-day [TS]

00:20:47 ◼   ► appointment for a convenient time for me [TS]

00:20:49 ◼   ► that would have been amazing instead I [TS]

00:20:52 ◼   ► was like oh I guess that's when I'll go [TS]

00:20:54 ◼   ► in and then when I got there it was like [TS]

00:20:56 ◼   ► okay wait 10 15 minutes for somebody to [TS]

00:20:59 ◼   ► come talk to you to just verify the fact [TS]

00:21:01 ◼   ► that you do you have the phone you say [TS]

00:21:02 ◼   ► you have and then wait 10 or 15 minutes [TS]

00:21:05 ◼   ► for somebody else to come and grab the [TS]

00:21:06 ◼   ► phone and then wait two hours to have [TS]

00:21:08 ◼   ► the phone repaired and yes I understand [TS]

00:21:11 ◼   ► that this is a first-world problem to to [TS]

00:21:13 ◼   ► end all first world problems but the [TS]

00:21:15 ◼   ► point I'm bringing the reason I bring [TS]

00:21:17 ◼   ► all this up is because if I had had like [TS]

00:21:19 ◼   ► a next day appointment would have been [TS]

00:21:20 ◼   ► in and out in an hour which I think if [TS]

00:21:21 ◼   ► the store was empty or perhaps more [TS]

00:21:24 ◼   ► appropriately staffed then I could have [TS]

00:21:26 ◼   ► been that would have been amazing and I [TS]

00:21:28 ◼   ► wouldn't have stopped talking about that [TS]

00:21:29 ◼   ► forever but instead it's like oh well I [TS]

00:21:32 ◼   ► guess I got to go to the Apple store you [TS]

00:21:34 ◼   ► mean you have to go to Apple today you [TS]

00:21:37 ◼   ► will be today at Apple Oh at Apple today [TS]

00:21:40 ◼   ► going into their forum atrium to be in [TS]

00:21:42 ◼   ► their genius Grove I'm actually glad you [TS]

00:21:44 ◼   ► brought that up I actually think I like [TS]

00:21:46 ◼   ► today at Apple I think I like the name [TS]

00:21:47 ◼   ► and I think I like the premise well I [TS]

00:21:49 ◼   ► ever do it probably not like the idea I [TS]

00:21:53 ◼   ► even though I don't think it's for me I [TS]

00:21:55 ◼   ► think it's a good idea and I actually [TS]

00:21:56 ◼   ► really really like the name today at [TS]

00:21:57 ◼   ► Apple and and in the little video they [TS]

00:21:59 ◼   ► showed you know they showed today at [TS]

00:22:01 ◼   ► Apple we're gonna I don't know do a [TS]

00:22:02 ◼   ► photo walk today at Apple we're gonna do [TS]

00:22:04 ◼   ► sketching today at Apple we're gonna do [TS]

00:22:05 ◼   ► teacher Tuesday which I also think is [TS]

00:22:07 ◼   ► really awesome so as much as I want to [TS]

00:22:11 ◼   ► poke fun and [TS]

00:22:12 ◼   ► and I know you were joking but I want to [TS]

00:22:13 ◼   ► poke fun it today at Apple I actually do [TS]

00:22:16 ◼   ► enjoy that Apple Town Center however get [TS]

00:22:19 ◼   ► out of here with that nonsense it's [TS]

00:22:20 ◼   ► terrible [TS]

00:22:20 ◼   ► all right now we've spent too much time [TS]

00:22:22 ◼   ► on retail we were sponsored this week by [TS]

00:22:29 ◼   ► aftershocks bone conduction headphones [TS]

00:22:31 ◼   ► go to ATP aftershocks calm to learn more [TS]

00:22:35 ◼   ► aftershokz headphones work by bone [TS]

00:22:37 ◼   ► conduction small transducers rest in [TS]

00:22:39 ◼   ► front of your ears not inside or around [TS]

00:22:41 ◼   ► the like most headphones and they send [TS]

00:22:43 ◼   ► vibrations through your cheek bones that [TS]

00:22:45 ◼   ► are too small for you to feel directly [TS]

00:22:47 ◼   ► to your inner ear so unlike every other [TS]

00:22:50 ◼   ► kind of headphone bone conduction leaves [TS]

00:22:52 ◼   ► your ears completely open with nothing [TS]

00:22:55 ◼   ► sitting on top of them or resting in [TS]

00:22:57 ◼   ► them or squishing inside your ear canal [TS]

00:22:59 ◼   ► and this brings some major benefits so [TS]

00:23:01 ◼   ► first of all there's a major comfort [TS]

00:23:03 ◼   ► benefit if you like me can't wear [TS]

00:23:05 ◼   ► earbuds cuz they just hurt after a while [TS]

00:23:07 ◼   ► this doesn't have that problem there's [TS]

00:23:09 ◼   ► nothing in your ear they're also awesome [TS]

00:23:11 ◼   ► for exercise and for hot weather because [TS]

00:23:14 ◼   ► you don't sweat as much without this [TS]

00:23:15 ◼   ► thing covering up or sticking inside [TS]

00:23:17 ◼   ► your ear [TS]

00:23:18 ◼   ► that's what stay in place really well as [TS]

00:23:19 ◼   ► you move around during exercise and they [TS]

00:23:21 ◼   ► are ip55 certified for water-resistant [TS]

00:23:24 ◼   ► so if they get too sweaty or if they get [TS]

00:23:25 ◼   ► if it starts raining you don't have to [TS]

00:23:27 ◼   ► worry about it and the biggest [TS]

00:23:28 ◼   ► difference for me with aftershock [TS]

00:23:30 ◼   ► compared to any other headphones is that [TS]

00:23:31 ◼   ► nothing is blocking your ears so you [TS]

00:23:34 ◼   ► hear all of the sound of the world [TS]

00:23:36 ◼   ► around you so this is not so good if [TS]

00:23:38 ◼   ► you're in a very loud place like a [TS]

00:23:40 ◼   ► subway station but it's awesome if [TS]

00:23:42 ◼   ► you're doing something like running [TS]

00:23:44 ◼   ► outside or doing stuff around your house [TS]

00:23:46 ◼   ► where you want to be able to still hear [TS]

00:23:48 ◼   ► what's going on in the house or taking a [TS]

00:23:49 ◼   ► call in an office it is incredible it is [TS]

00:23:52 ◼   ► like nothing it's like no other kind of [TS]

00:23:54 ◼   ► headphone I've ever used and I use it [TS]

00:23:55 ◼   ► for walking especially it is amazing for [TS]

00:23:58 ◼   ► walking or any kind of other like [TS]

00:24:01 ◼   ► outdoor exercise where you want to hear [TS]

00:24:03 ◼   ► the world and you don't want to be [TS]

00:24:05 ◼   ► blocked out you know for safety or [TS]

00:24:06 ◼   ► practicality reasons the flagship model [TS]

00:24:08 ◼   ► was the tracks titanium which they still [TS]

00:24:11 ◼   ► sell and it's great and it is I think my [TS]

00:24:13 ◼   ► favorite overall one they also just [TS]

00:24:15 ◼   ► announced and are taking pre-orders for [TS]

00:24:17 ◼   ► the Trek's air this is 20% lighter now [TS]

00:24:21 ◼   ► has a new light weight all titanium [TS]

00:24:23 ◼   ► headband it has reduced sound leakage [TS]

00:24:25 ◼   ► improved micro [TS]

00:24:26 ◼   ► phones and better bass response if you [TS]

00:24:28 ◼   ► want personally I prefer the pocket [TS]

00:24:30 ◼   ► ability of the original one because the [TS]

00:24:32 ◼   ► shape is a little bit different but [TS]

00:24:33 ◼   ► they're both amazing you can't go wrong [TS]

00:24:34 ◼   ► with either one they're both incredibly [TS]

00:24:36 ◼   ► light incredibly comfortable and I [TS]

00:24:38 ◼   ► highly recommend them so go to ATP dot [TS]

00:24:41 ◼   ► aftershocks calm to learn more about the [TS]

00:24:43 ◼   ► treks air and the tracks titanium thank [TS]

00:24:46 ◼   ► you very much two aftershocks for [TS]

00:24:48 ◼   ► sponsoring our show next up was Apple [TS]

00:24:53 ◼   ► watch this was it started out with some [TS]

00:24:57 ◼   ► new medical initiatives around kind of [TS]

00:25:00 ◼   ► continuous heart rate not full-blown [TS]

00:25:03 ◼   ► monitoring but kind of like passive [TS]

00:25:04 ◼   ► checks throughout the day for heart rate [TS]

00:25:06 ◼   ► monitoring that can do new things like [TS]

00:25:08 ◼   ► attempt to detect if your heart rate is [TS]

00:25:10 ◼   ► elevated when it shouldn't be like if [TS]

00:25:12 ◼   ► you're not exercising and they also [TS]

00:25:14 ◼   ► announced a new heart study that they're [TS]

00:25:16 ◼   ► starting that will mean that the goal of [TS]

00:25:19 ◼   ► which is to detect things like it like [TS]

00:25:22 ◼   ► arrhythmias and a fib and this is this [TS]

00:25:26 ◼   ► is a really big deal this is exactly the [TS]

00:25:29 ◼   ► kind of awesome thing that I think the [TS]

00:25:31 ◼   ► the Jeff Williams led health initiatives [TS]

00:25:34 ◼   ► really get right I really hope that this [TS]

00:25:37 ◼   ► works out for them I'm very glad they're [TS]

00:25:39 ◼   ► doing this they should they should be [TS]

00:25:41 ◼   ► commended for doing this because this is [TS]

00:25:44 ◼   ► potentially life-changing for a lot of [TS]

00:25:46 ◼   ► people a lot of people so that's awesome [TS]

00:25:49 ◼   ► well you have to opt into this the study [TS]

00:25:52 ◼   ► though it's not I mean it'll be better [TS]

00:25:53 ◼   ► when if it if everything works out I [TS]

00:25:55 ◼   ► don't know that what the regulatory [TS]

00:25:56 ◼   ► situation is but can they just like [TS]

00:25:58 ◼   ► build this in so you don't have to know [TS]

00:25:59 ◼   ► anything you just put your Apple watch [TS]

00:26:00 ◼   ► on and then one day you get some kind of [TS]

00:26:03 ◼   ► notification says hey yeah we noticed [TS]

00:26:04 ◼   ► something weird maybe you should contact [TS]

00:26:07 ◼   ► somebody and you know whatever versus [TS]

00:26:10 ◼   ► now where you have to download this app [TS]

00:26:11 ◼   ► sign up to be part of the study probably [TS]

00:26:13 ◼   ► signed a bunch of disclaimer things or [TS]

00:26:14 ◼   ► whatever um so it's good for people who [TS]

00:26:17 ◼   ► already know that they might be at risk [TS]

00:26:19 ◼   ► for this type of thing to have [TS]

00:26:20 ◼   ► monitoring but known as far as I [TS]

00:26:22 ◼   ► understand this program is going to [TS]

00:26:23 ◼   ► passively get the benefit of this [TS]

00:26:25 ◼   ► program because it's still in the sort [TS]

00:26:26 ◼   ► of you know experimental stage so it's a [TS]

00:26:29 ◼   ► start it's a start yeah and I'm pretty [TS]

00:26:31 ◼   ► sure you'd have to opt in to add to [TS]

00:26:32 ◼   ► being in the study and things like that [TS]

00:26:35 ◼   ► but but they had like their the download [TS]

00:26:36 ◼   ► and happen everything yeah but but like [TS]

00:26:38 ◼   ► you know Apple has been built [TS]

00:26:40 ◼   ► framework to do these things for some [TS]

00:26:41 ◼   ► time now so like that's yeah and to do [TS]

00:26:45 ◼   ► it at quite immense scale to so that [TS]

00:26:47 ◼   ► that's why these are so important and [TS]

00:26:48 ◼   ► why they're so impressive that you know [TS]

00:26:50 ◼   ► apples doing this at scale with pretty [TS]

00:26:53 ◼   ► advanced resources that they're at their [TS]

00:26:54 ◼   ► fingertips here or at their wrists tips [TS]

00:26:56 ◼   ► and and so it's there actually is [TS]

00:26:59 ◼   ► potential to do pretty significant [TS]

00:27:01 ◼   ► things here yeah they were saying that [TS]

00:27:03 ◼   ► you know I thought it was during this [TS]

00:27:04 ◼   ► keynote that they said that you know a [TS]

00:27:05 ◼   ► lot of medical studies or something like [TS]

00:27:07 ◼   ► a thousand people and this is [TS]

00:27:08 ◼   ► potentially going to be like tens of [TS]

00:27:09 ◼   ► thousands if not more than that which is [TS]

00:27:11 ◼   ► really awesome [TS]

00:27:11 ◼   ► we also skipped a brief moment what did [TS]

00:27:14 ◼   ► you think of the introductory video for [TS]

00:27:16 ◼   ► Apple watch this is not the cellular [TS]

00:27:17 ◼   ► video which comes later oh yeah where [TS]

00:27:21 ◼   ► they really have like the guy like [TS]

00:27:22 ◼   ► reading his letter from his car crash [TS]

00:27:23 ◼   ► and stuff yeah yeah yeah exactly my main [TS]

00:27:26 ◼   ► complaint about that thing is that it [TS]

00:27:28 ◼   ► was not clear to me whether the people [TS]

00:27:31 ◼   ► in the video were actors or the actual [TS]

00:27:33 ◼   ► people well it's funny you bring that up [TS]

00:27:35 ◼   ► I wish like it's like we planned this a [TS]

00:27:38 ◼   ► friend of the show [TS]

00:27:39 ◼   ► Kyle Seth gray or Kyle's the gray it was [TS]

00:27:42 ◼   ► a real a listener and I think he listens [TS]

00:27:44 ◼   ► to the show I'm not sure so if so hi [TS]

00:27:46 ◼   ► Kyle but um but anyway he's definitely a [TS]

00:27:48 ◼   ► real a listener and he was one of the [TS]

00:27:49 ◼   ► people in the in the video he was the [TS]

00:27:51 ◼   ► one on the bike and the stationary bike [TS]

00:27:53 ◼   ► and so that is a real person that I have [TS]

00:27:56 ◼   ► met and I have shaken his hand with my [TS]

00:27:59 ◼   ► hand and he is real [TS]

00:28:00 ◼   ► so yeah I don't maybe others were actors [TS]

00:28:03 ◼   ► but I'm pretty sure not and and I feel [TS]

00:28:05 ◼   ► like we saw something fly by that the [TS]

00:28:07 ◼   ► guy in the elevator was also a real a [TS]

00:28:10 ◼   ► listener it's always kind of weird to me [TS]

00:28:13 ◼   ► when I mean they do this all the time [TS]

00:28:14 ◼   ► but they they enter a segment about a [TS]

00:28:17 ◼   ► product and especially with the Apple [TS]

00:28:19 ◼   ► watch where the new one looks just like [TS]

00:28:21 ◼   ► the old one it takes a couple seconds [TS]

00:28:24 ◼   ► they ramped up to say they're just [TS]

00:28:26 ◼   ► telling us how great their product or [TS]

00:28:28 ◼   ► existing product is which they tend not [TS]

00:28:30 ◼   ► to do like there wasn't a big segment [TS]

00:28:31 ◼   ► about how great the iPhone 7 is before [TS]

00:28:34 ◼   ► the iPhone 8 part right but it's like [TS]

00:28:36 ◼   ► let me just tell you about and it was [TS]

00:28:37 ◼   ► about watch iOS 4 and people love their [TS]

00:28:39 ◼   ► Apple watch and sales are great even [TS]

00:28:41 ◼   ► though we're not going to tell you how [TS]

00:28:42 ◼   ► many there are but trust us they're [TS]

00:28:43 ◼   ► great and and then the video and then of [TS]

00:28:48 ◼   ► course the new the new Apple watch on [TS]

00:28:49 ◼   ► top of that but it was like it's almost [TS]

00:28:51 ◼   ► like yeah [TS]

00:28:51 ◼   ► a lot of time spent on something that is [TS]

00:28:54 ◼   ► not the announcement of the new product [TS]

00:28:57 ◼   ► but uh you know I don't I guess they [TS]

00:29:00 ◼   ► feel like it's important to them to [TS]

00:29:02 ◼   ► emphasize the fact that the watch is a [TS]

00:29:05 ◼   ► success like in a way that they don't [TS]

00:29:08 ◼   ► feel like they have to do for the phone [TS]

00:29:10 ◼   ► I don't know that beats me but I thought [TS]

00:29:13 ◼   ► the video was good and I think to come [TS]

00:29:15 ◼   ► back to where where we were before I [TS]

00:29:16 ◼   ► interrupted I I really think this this [TS]

00:29:18 ◼   ► Apple heart study could be something [TS]

00:29:20 ◼   ► extremely powerful and I'm I'm pleased [TS]

00:29:22 ◼   ► to see them doing it this is another [TS]

00:29:23 ◼   ► example of Tim or whomever deciding that [TS]

00:29:27 ◼   ► this is something that's important to [TS]

00:29:29 ◼   ► Apple or to them personally and then [TS]

00:29:31 ◼   ► eventually Apple and so they're they're [TS]

00:29:33 ◼   ► making it happen and and really making [TS]

00:29:36 ◼   ► some some stark positive change or [TS]

00:29:38 ◼   ► hopefully we don't know yet but I would [TS]

00:29:39 ◼   ► assume that will be the case and that's [TS]

00:29:40 ◼   ► really awesome yeah so then after that [TS]

00:29:42 ◼   ► unless there's something else we had [TS]

00:29:44 ◼   ► here series 3 yeah exactly so series 3 [TS]

00:29:47 ◼   ► which is with LTE so optionally with LTE [TS]

00:29:51 ◼   ► that's a fair point fair point is [TS]

00:29:53 ◼   ► optionally with LTE this is pretty [TS]

00:29:56 ◼   ► exciting it sounds like it will be a [TS]

00:29:59 ◼   ► completely separate of course connection [TS]

00:30:01 ◼   ► to your particular cell phone carrier [TS]

00:30:03 ◼   ► you will share however the same phone [TS]

00:30:07 ◼   ► number with your iPhone and there's been [TS]

00:30:09 ◼   ► a little bit of chatter about how that's [TS]

00:30:10 ◼   ► working technically behind the scenes [TS]

00:30:12 ◼   ► but the the the net effect is if you run [TS]

00:30:15 ◼   ► out of the house and your phone is at [TS]

00:30:17 ◼   ► home and you go driving somewhere else [TS]

00:30:19 ◼   ► or running or what-have-you [TS]

00:30:20 ◼   ► yeah then if you get a phone call your [TS]

00:30:23 ◼   ► watch and your phone will both [TS]

00:30:25 ◼   ► simultaneously ring and you can answer [TS]

00:30:27 ◼   ► on either one and you can send text [TS]

00:30:29 ◼   ► messages from either one etc etc in a [TS]

00:30:31 ◼   ► way that you can only do now if you're [TS]

00:30:33 ◼   ► either connected to Wi-Fi in certain [TS]

00:30:35 ◼   ► circumstances or connected via bluetooth [TS]

00:30:36 ◼   ► to your phone and that's extremely cool [TS]

00:30:38 ◼   ► what's not cool is that at least in [TS]

00:30:41 ◼   ► America it seems that all the cellphone [TS]

00:30:43 ◼   ► carriers are go or at least anyone who's [TS]

00:30:45 ◼   ► talked about it yet is saying it's gonna [TS]

00:30:46 ◼   ► be 10 dollars a month for a watch which [TS]

00:30:48 ◼   ► i think is preposterous i don't know [TS]

00:30:50 ◼   ► what it is i don't know why i came to [TS]

00:30:52 ◼   ► this conclusion because the watch is [TS]

00:30:54 ◼   ► small and you pay more money for big [TS]

00:30:56 ◼   ► things size comparison okay III know [TS]

00:31:01 ◼   ► that we are spoiled by modern cellular [TS]

00:31:03 ◼   ► plans being amazing but [TS]

00:31:05 ◼   ► it's an entirely separate cellular data [TS]

00:31:08 ◼   ► device that is only $10 a month to have [TS]

00:31:11 ◼   ► on your plan that's a good deal no it's [TS]

00:31:14 ◼   ► not it's not more data that they're [TS]

00:31:16 ◼   ► selling you err like what like Woody [TS]

00:31:17 ◼   ► Allen's father and that movie that I [TS]

00:31:19 ◼   ► can't remember they're just sound like [TS]

00:31:20 ◼   ► they're not giving you more David it [TS]

00:31:22 ◼   ► doesn't cost them that much more money [TS]

00:31:24 ◼   ► to have another device on their network [TS]

00:31:27 ◼   ► you know so like it's trust me they're [TS]

00:31:30 ◼   ► making a huge amount of profit attend an [TS]

00:31:31 ◼   ► additional $10 I know but like but that [TS]

00:31:34 ◼   ► is a very you know compared to the [TS]

00:31:36 ◼   ► industry and what they do and what we've [TS]

00:31:38 ◼   ► always paid for to have an entirely [TS]

00:31:40 ◼   ► separately activated device for $10 a [TS]

00:31:43 ◼   ► month is pretty good I disagree it's the [TS]

00:31:46 ◼   ► same it's the same phone number I mean [TS]

00:31:48 ◼   ► here's a problem the problem with all [TS]

00:31:49 ◼   ► this stuff is that it's not we don't [TS]

00:31:50 ◼   ► know what we should actually be paying [TS]

00:31:52 ◼   ► for these things because so many telecom [TS]

00:31:54 ◼   ► companies have not a monopoly but you [TS]

00:31:57 ◼   ► have one or two reasonable choices the [TS]

00:31:59 ◼   ► competition is not strong in this [TS]

00:32:01 ◼   ► industry and regulation is not you know [TS]

00:32:04 ◼   ► so we don't know what this stuff would [TS]

00:32:06 ◼   ► actually be worth with competition and [TS]

00:32:08 ◼   ► we do know that in other parts of the [TS]

00:32:09 ◼   ► world you get more data and faster [TS]

00:32:11 ◼   ► speeds for less money [TS]

00:32:12 ◼   ► so the general frustration with carriers [TS]

00:32:14 ◼   ► in telecom in the u.s. underlies [TS]

00:32:16 ◼   ► everything and so it's hard to say you [TS]

00:32:19 ◼   ► know what you're saying your argument [TS]

00:32:21 ◼   ► you have Marco is the relative thing [TS]

00:32:22 ◼   ► like Thing Thing X costs this amount and [TS]

00:32:25 ◼   ► thing Y is cost cost way less [TS]

00:32:28 ◼   ► proportionally yeah I'm getting another [TS]

00:32:29 ◼   ► device in it's only $10 but it just [TS]

00:32:32 ◼   ► feels like it feels like the bad the the [TS]

00:32:35 ◼   ► doomsday scenarios of the net neutrality [TS]

00:32:37 ◼   ► things where it's like every new thing [TS]

00:32:39 ◼   ► you want to have they can charge you [TS]

00:32:40 ◼   ► money for the carriers have always been [TS]

00:32:42 ◼   ► there and remained there and now it's [TS]

00:32:44 ◼   ► like well great everything's gonna have [TS]

00:32:46 ◼   ► a cell connection and I have to get not [TS]

00:32:48 ◼   ► nickel and dimed but fived intend it's [TS]

00:32:54 ◼   ► untenable after a certain point it's [TS]

00:32:55 ◼   ► especially if it doesn't come with more [TS]

00:32:56 ◼   ► data right especially if it doesn't so I [TS]

00:32:58 ◼   ► you know we all hate carries and we wish [TS]

00:33:00 ◼   ► they did a better job at this point when [TS]

00:33:02 ◼   ► the number of devices starts going up [TS]

00:33:03 ◼   ► like this like we fast forward 10 15 [TS]

00:33:06 ◼   ► years and everybody in the family who is [TS]

00:33:08 ◼   ► an adolescent or adult has a watch a [TS]

00:33:13 ◼   ► phone a tablet and not a laptop example [TS]

00:33:17 ◼   ► never I'd sell you to a because they're [TS]

00:33:18 ◼   ► evil [TS]

00:33:19 ◼   ► that's a that's a lot of damn devices [TS]

00:33:21 ◼   ► and you start saying can I just pay a [TS]

00:33:23 ◼   ► huge amount of money for my whole family [TS]

00:33:24 ◼   ► and just be like a flat rate for a huge [TS]

00:33:26 ◼   ► amount of data and not have to get [TS]

00:33:28 ◼   ► additional money every time you know [TS]

00:33:30 ◼   ► someone adds a new device but we're far [TS]

00:33:32 ◼   ► from that so anyway it's not that bad [TS]

00:33:35 ◼   ► ten dollars seems reasonable for the [TS]

00:33:38 ◼   ► kind of people who are gonna buy an [TS]

00:33:40 ◼   ► Apple watch with cellular which is [TS]

00:33:42 ◼   ► already a pretty expensive product as a [TS]

00:33:44 ◼   ► companion to their already expensive [TS]

00:33:45 ◼   ► phone so apples right on the money in [TS]

00:33:47 ◼   ► terms of you know who this product is [TS]

00:33:50 ◼   ► for and what they're willing to pay well [TS]

00:33:51 ◼   ► we'll get to more of that later when we [TS]

00:33:52 ◼   ► start getting into the phones but uh you [TS]

00:33:54 ◼   ► know it it looks good I agree with you [TS]

00:33:58 ◼   ► Marco that getting this for free and [TS]

00:34:00 ◼   ► John as well but Marco I think you were [TS]

00:34:02 ◼   ► I think you thought I wanted this for [TS]

00:34:04 ◼   ► free I don't I don't think that it that [TS]

00:34:06 ◼   ► a free additional connection to in my [TS]

00:34:09 ◼   ► case ATT's network is reasonable I don't [TS]

00:34:11 ◼   ► think that at all [TS]

00:34:12 ◼   ► this is different for example than [TS]

00:34:15 ◼   ► tethering where tethering is still only [TS]

00:34:17 ◼   ► one connection to AT&T and how I choose [TS]

00:34:20 ◼   ► to blow through my data to me should be [TS]

00:34:22 ◼   ► my choice and I found it completely [TS]

00:34:25 ◼   ► egregious when tethering was an [TS]

00:34:26 ◼   ► additional fee years ago because it's [TS]

00:34:29 ◼   ► still only one connection and it's still [TS]

00:34:30 ◼   ► just my data and in fact in some ways [TS]

00:34:32 ◼   ► they should encourage tethering because [TS]

00:34:34 ◼   ► then I'm gonna blow through my data even [TS]

00:34:35 ◼   ► quicker and then hypothetically pay them [TS]

00:34:37 ◼   ► even more money this is different in [TS]

00:34:39 ◼   ► that I do think it should cost a nonzero [TS]

00:34:43 ◼   ► amounts of money to have an Apple watch [TS]

00:34:45 ◼   ► connected to your cell phone plan the [TS]

00:34:47 ◼   ► thing that bothers me though is that I [TS]

00:34:50 ◼   ► don't think $10 a month is a reasonable [TS]

00:34:53 ◼   ► cost I think it should be half that now [TS]

00:34:55 ◼   ► how did I come to that conclusion no [TS]

00:34:56 ◼   ► freaking clue I think it's what John [TS]

00:34:58 ◼   ► alluded to earlier the watch is [TS]

00:34:59 ◼   ► physically small the iPad is physically [TS]

00:35:01 ◼   ► big it should be less than the iPad and [TS]

00:35:03 ◼   ► I concede that really if you put that on [TS]

00:35:06 ◼   ► paper it doesn't make a hell of a lot of [TS]

00:35:07 ◼   ► sense no but it it just seems it just [TS]

00:35:10 ◼   ► seems bonkers to me that's something [TS]

00:35:12 ◼   ► that really shouldn't necessarily be [TS]

00:35:15 ◼   ► drawing that much data and even if it [TS]

00:35:16 ◼   ► was it's still the same bucket of data [TS]

00:35:19 ◼   ► it's not like I'm getting more data for [TS]

00:35:21 ◼   ► it I just don't think that $10 a month [TS]

00:35:23 ◼   ► is reasonable I think five would have [TS]

00:35:25 ◼   ► been the right answer and I wouldn't [TS]

00:35:26 ◼   ► have blinked an eye if it was $5 a month [TS]

00:35:29 ◼   ► but for $10 a month that's making me go [TS]

00:35:33 ◼   ► I think I want cellular but now I'm not [TS]

00:35:36 ◼   ► so sure and I don't know do you want [TS]

00:35:40 ◼   ► cellular forget it okay before I set you [TS]

00:35:42 ◼   ► on fire this kind of like micro price [TS]

00:35:46 ◼   ► anger is why I app developers can't [TS]

00:35:48 ◼   ► charge money for apps but anyway let's [TS]

00:35:51 ◼   ► not do that well yeah in actually five [TS]

00:35:55 ◼   ► dollars a month even is great perhaps [TS]

00:35:57 ◼   ► anyway there's like here's the thing [TS]

00:35:59 ◼   ► there the cost of this the cost of this [TS]

00:36:00 ◼   ► device to the carriers is network [TS]

00:36:02 ◼   ► capacity right because every device that [TS]

00:36:04 ◼   ► is communicating one of those hours adds [TS]

00:36:05 ◼   ► right but in the grand scheme of things [TS]

00:36:08 ◼   ► even with apples we have no idea how [TS]

00:36:10 ◼   ► many they're selling thing we know [TS]

00:36:11 ◼   ► roughly how many thing they're selling [TS]

00:36:13 ◼   ► in proportion to the number of cell [TS]

00:36:15 ◼   ► phones that are on a cell network at any [TS]

00:36:16 ◼   ► given time and ended miniscule so there [TS]

00:36:19 ◼   ► is a capacity increase for connecting [TS]

00:36:21 ◼   ► these watches but it is small and all [TS]

00:36:23 ◼   ► pricing of cell data plans is in the [TS]

00:36:26 ◼   ► realm of whatever whatever carrier is [TS]

00:36:29 ◼   ► makeup and or colluded with each other [TS]

00:36:30 ◼   ► for there is no market pressure to lower [TS]

00:36:32 ◼   ► prices as they're so few people and the [TS]

00:36:36 ◼   ► only one who is hungry is always like [TS]

00:36:37 ◼   ► the one with the terrible network where [TS]

00:36:39 ◼   ► I think it was that sprint these days or [TS]

00:36:40 ◼   ► whatever to mobile right and even they [TS]

00:36:43 ◼   ► minoo pull prices essentially out of [TS]

00:36:46 ◼   ► thin air so it's hard for us to know how [TS]

00:36:47 ◼   ► much of stuff was worth you know other [TS]

00:36:49 ◼   ► than like I said looking at the rest of [TS]

00:36:51 ◼   ► the world and realizing we don't have it [TS]

00:36:52 ◼   ► that great here so I don't know um but [TS]

00:36:54 ◼   ► anyway if you're like if you're remotely [TS]

00:36:57 ◼   ► on the fence to get the cellular one [TS]

00:36:58 ◼   ► like don't why would you even bother [TS]

00:37:00 ◼   ► getting with his phone it's like and not [TS]

00:37:02 ◼   ► get the cellular and unless you if you [TS]

00:37:04 ◼   ► were already looking at a series two and [TS]

00:37:05 ◼   ► you've never had any interest and [TS]

00:37:07 ◼   ► cellular then you know get the series [TS]

00:37:09 ◼   ► through that cell yeah but if you [TS]

00:37:10 ◼   ► thought I really love to have a cellular [TS]

00:37:12 ◼   ► thing but that $10 a month is you know I [TS]

00:37:14 ◼   ► mean you know just drop one of your [TS]

00:37:17 ◼   ► streaming subscriptions like this is an [TS]

00:37:18 ◼   ► expensive product for your expensive [TS]

00:37:20 ◼   ► phone well but I might add a screen a [TS]

00:37:22 ◼   ► streaming subscription because stupid [TS]

00:37:24 ◼   ► Apple music which we'll get to in a [TS]

00:37:25 ◼   ► minute [TS]

00:37:26 ◼   ► it's cellular on your wrist that's [TS]

00:37:28 ◼   ► awesome [TS]

00:37:29 ◼   ► pay the ten bucks oh it is awesome [TS]

00:37:32 ◼   ► that's incredible what like even for [TS]

00:37:35 ◼   ► this year even for this day and age even [TS]

00:37:37 ◼   ► for the wonderful technology that we [TS]

00:37:39 ◼   ► have that is still amazing like oh is [TS]

00:37:42 ◼   ► how this is like the Louie CK like you [TS]

00:37:44 ◼   ► know it's sitting in a chair in the sky [TS]

00:37:45 ◼   ► yeah yeah how is this not amazing and [TS]

00:37:48 ◼   ► like you people are like I've seen some [TS]

00:37:51 ◼   ► of the comments are like it's just to [TS]

00:37:53 ◼   ► watch no it's not just a watch it's a [TS]

00:37:55 ◼   ► tiny little computer that lives on your [TS]

00:37:56 ◼   ► wrist and can talk to anywhere on the [TS]

00:37:58 ◼   ► world without any phone attached to it [TS]

00:37:59 ◼   ► or now like that's incredible can I run [TS]

00:38:03 ◼   ► overcast on it because that's really [TS]

00:38:04 ◼   ► what I care about know I'm there amen [TS]

00:38:05 ◼   ► brother [TS]

00:38:06 ◼   ► that's a software limitation that that [TS]

00:38:09 ◼   ► is not a hard like and we'll get to that [TS]

00:38:11 ◼   ► I mean okay let's let's talk about that [TS]

00:38:13 ◼   ► now so you know cellular on the watch [TS]

00:38:16 ◼   ► what is it actually good for and the [TS]

00:38:20 ◼   ► answer so far is you know the basics of [TS]

00:38:22 ◼   ► lots of times we have talked about and [TS]

00:38:25 ◼   ► other people have talked about you know [TS]

00:38:27 ◼   ► do you bring your phone with you with [TS]

00:38:29 ◼   ► the watch and when the Apple would add [TS]

00:38:31 ◼   ► features like standalone music playback [TS]

00:38:33 ◼   ► from the watch like to a Bluetooth [TS]

00:38:35 ◼   ► headset or when they talk about adding [TS]

00:38:37 ◼   ► SOS earlier this summer we would you [TS]

00:38:40 ◼   ► know a lot of us would ask ourselves [TS]

00:38:41 ◼   ► like why would I not have my phone with [TS]

00:38:44 ◼   ► me because a lot of people like even [TS]

00:38:46 ◼   ► when they go out for exercising they [TS]

00:38:48 ◼   ► still bring their phone with them just [TS]

00:38:50 ◼   ► in case there's an emergency or somebody [TS]

00:38:52 ◼   ► has to reach them or they need help or [TS]

00:38:54 ◼   ► whatever else yeah so there's a there's [TS]

00:38:56 ◼   ► a clear reason for lots of people who [TS]

00:38:59 ◼   ► who would otherwise take just the watch [TS]

00:39:02 ◼   ► with them somewhere I would love to do [TS]

00:39:03 ◼   ► that but haven't been doing that not [TS]

00:39:05 ◼   ► because of anything about like the [TS]

00:39:07 ◼   ► watch's hardware or software but because [TS]

00:39:10 ◼   ► it just didn't have cellular itself [TS]

00:39:11 ◼   ► which I guess was hardware but ignore [TS]

00:39:12 ◼   ► that for a second [TS]

00:39:14 ◼   ► it's like that was what that was holding [TS]

00:39:15 ◼   ► back a lot of people and so I mentioned [TS]

00:39:17 ◼   ► last week like in our predictions [TS]

00:39:19 ◼   ► episode like and and we had already [TS]

00:39:21 ◼   ► heard the rumors last week about the [TS]

00:39:22 ◼   ► cellular watch because that was from the [TS]

00:39:24 ◼   ► home pod leak but you know we had we [TS]

00:39:27 ◼   ► discussed like you know the things I [TS]

00:39:29 ◼   ► want in the watch are for it to be a [TS]

00:39:31 ◼   ► smarter and nicer looking timepiece but [TS]

00:39:35 ◼   ► most people use the watch for is [TS]

00:39:36 ◼   ► exercise and notifications and that [TS]

00:39:38 ◼   ► seems to be driving the same [TS]

00:39:39 ◼   ► so what Apple's doing here is very smart [TS]

00:39:41 ◼   ► in that way it's it looks like they've [TS]

00:39:43 ◼   ► done zero to make it a nicer looking [TS]

00:39:46 ◼   ► better smarter timepiece but it but this [TS]

00:39:50 ◼   ► is a massive jump forward for making it [TS]

00:39:53 ◼   ► an exercise and notifications device [TS]

00:39:54 ◼   ► because now there are significant times [TS]

00:39:58 ◼   ► when people would want to bring just the [TS]

00:40:01 ◼   ► watch with them that and and those are [TS]

00:40:03 ◼   ► times for which people are buying or [TS]

00:40:06 ◼   ► want to buy the Apple watch [TS]

00:40:08 ◼   ► so that's exercise that's like you know [TS]

00:40:10 ◼   ► going on the beach that is you know [TS]

00:40:12 ◼   ► certain types of travel and TVs but [TS]

00:40:14 ◼   ► let's be honest it's mostly exercise but [TS]

00:40:16 ◼   ► that's a big thing like a lot of runners [TS]

00:40:18 ◼   ► you know want to run without having a [TS]

00:40:20 ◼   ► phone strap in some weird spot on their [TS]

00:40:22 ◼   ► body or anything like that yep it's a [TS]

00:40:24 ◼   ► huge market so this is awesome for that [TS]

00:40:27 ◼   ► now going beyond the like you know phone [TS]

00:40:30 ◼   ► call in an emergency scenario I think [TS]

00:40:33 ◼   ► one of the other things and they [TS]

00:40:34 ◼   ► mentioned the Apple music streaming [TS]

00:40:36 ◼   ► that's cool you know that that should be [TS]

00:40:38 ◼   ► fine I'm a little concerned about how [TS]

00:40:39 ◼   ► that will affect battery life but you [TS]

00:40:41 ◼   ► know it'll it's probably it's probably [TS]

00:40:42 ◼   ► your underplaying that I think that's [TS]

00:40:44 ◼   ► like the most important thing because [TS]

00:40:45 ◼   ► when you take it when you're running I [TS]

00:40:47 ◼   ► think a lot of people bring their phones [TS]

00:40:48 ◼   ► with them they say oh it's in case I [TS]

00:40:49 ◼   ► fall down I need to call somebody but [TS]

00:40:50 ◼   ► really they want to play their music [TS]

00:40:52 ◼   ► from it and yeah you can play music from [TS]

00:40:53 ◼   ► your watch now but it's a pain in the [TS]

00:40:54 ◼   ► butt I think streaming music plus air [TS]

00:40:56 ◼   ► pods is like the killer app that's gonna [TS]

00:40:58 ◼   ► sell cellular for me you're gonna tell [TS]

00:41:00 ◼   ► them oh I can make phone calls that will [TS]

00:41:02 ◼   ► make me feel better but I think it is [TS]

00:41:04 ◼   ► all about 40 million songs on your wrist [TS]

00:41:06 ◼   ► in air pods like that is the ultimate I [TS]

00:41:08 ◼   ► want to run and listen to something [TS]

00:41:10 ◼   ► that's why I think it should work with [TS]

00:41:11 ◼   ► Spotify and all the other services I [TS]

00:41:13 ◼   ► have no idea if it does I hope it's not [TS]

00:41:15 ◼   ► constrained to Apple music and I agree [TS]

00:41:16 ◼   ► with your concerns about the battery [TS]

00:41:18 ◼   ► life in the streaming but that is the [TS]

00:41:20 ◼   ► killer and that's they show that in the [TS]

00:41:22 ◼   ► ad of like look at me I get air pods and [TS]

00:41:24 ◼   ► I got wrists it's the lightest weight [TS]

00:41:25 ◼   ► way to listen to all the music in the [TS]

00:41:28 ◼   ► world while you do some activity while [TS]

00:41:30 ◼   ► it also tracks your workout in your [TS]

00:41:31 ◼   ► pulse and everything that I think is the [TS]

00:41:33 ◼   ► is the total package on this yeah that's [TS]

00:41:35 ◼   ► exactly right and that's why a minute [TS]

00:41:36 ◼   ► ago I alluded to you know I might need [TS]

00:41:38 ◼   ► to get an Apple music music subscription [TS]

00:41:40 ◼   ► I am a die-hard Spotify kind of guy [TS]

00:41:42 ◼   ► I love Spotify for reasons that are not [TS]

00:41:44 ◼   ► interesting for right now but the [TS]

00:41:47 ◼   ► thought of being able to go for a run [TS]

00:41:48 ◼   ► like everything Marco just said to be [TS]

00:41:50 ◼   ► able to go for a run with just my air [TS]

00:41:51 ◼   ► pots and my watch and [TS]

00:41:53 ◼   ► have to worry about dropping my phone [TS]

00:41:54 ◼   ► but more importantly just carrying my [TS]

00:41:56 ◼   ► darn phone that sounds amazing and if I [TS]

00:41:58 ◼   ► don't twist my ankle or something like [TS]

00:42:00 ◼   ► that that I can call for help and get [TS]

00:42:03 ◼   ► help from Aaron or whomever that's [TS]

00:42:05 ◼   ► amazing and that is what I want but KC [TS]

00:42:09 ◼   ► all this amazingness including having [TS]

00:42:11 ◼   ► all the music of the in the world [TS]

00:42:13 ◼   ► accessible via voice control honor your [TS]

00:42:15 ◼   ► little wrist computer that you can wear [TS]

00:42:17 ◼   ► anywhere and have cellular coverage is [TS]

00:42:19 ◼   ► not worth 20 bucks a month visit it's [TS]

00:42:21 ◼   ► not worth 20 bucks a month he's not [TS]

00:42:22 ◼   ► complaining about the price of the phone [TS]

00:42:23 ◼   ► note he's complaining about the price of [TS]

00:42:25 ◼   ► the carrier that he feels like he's [TS]

00:42:27 ◼   ► already paying for especially if he [TS]

00:42:29 ◼   ► doesn't bring his phone he's not having [TS]

00:42:30 ◼   ► extra Network capacity right no but the [TS]

00:42:32 ◼   ► problem though but leaving all evening [TS]

00:42:34 ◼   ► all my whining convention aside about [TS]

00:42:36 ◼   ► the the price of the cellular part you [TS]

00:42:40 ◼   ► know it could be that I'm actually in [TS]

00:42:41 ◼   ► ten dollars to your point Marco $10 for [TS]

00:42:44 ◼   ► the cellular $10 travel music but and [TS]

00:42:45 ◼   ► that's monthly which adds up real fast [TS]

00:42:47 ◼   ► but all of this really comes down to you [TS]

00:42:50 ◼   ► however the thing that I most enjoy [TS]

00:42:53 ◼   ► listening to when I go for a run is [TS]

00:42:54 ◼   ► actually podcast and the particular [TS]

00:42:57 ◼   ► podcast client catcher whatever of [TS]

00:43:00 ◼   ► choice that I enjoy happens to be [TS]

00:43:03 ◼   ► overcast and all I want in the world now [TS]

00:43:05 ◼   ► is to be able to leave my phone in my [TS]

00:43:07 ◼   ► house take my watch and my air pods and [TS]

00:43:11 ◼   ► listen to overcast from anywhere that [TS]

00:43:15 ◼   ► would be nice [TS]

00:43:16 ◼   ► tell me Marco that you're gonna make [TS]

00:43:17 ◼   ► this happen I'm trying but I don't think [TS]

00:43:20 ◼   ► I'm getting anywhere anytime soon I know [TS]

00:43:23 ◼   ► I'll leave it at that [TS]

00:43:24 ◼   ► because I'm literally not getting [TS]

00:43:25 ◼   ► anywhere yet but I I am trying I told [TS]

00:43:29 ◼   ► you no I said when I remove that feature [TS]

00:43:30 ◼   ► I'm going to try to bring it back I am [TS]

00:43:33 ◼   ► trying to bring it back but so far I [TS]

00:43:34 ◼   ► haven't but we I'm not going to stop [TS]

00:43:37 ◼   ► trying in fact this is an outlet or new [TS]

00:43:39 ◼   ► fire under my bud because I really [TS]

00:43:41 ◼   ► really want this to be a thing that [TS]

00:43:44 ◼   ► people can do that I can do also you [TS]

00:43:46 ◼   ► know why that is by the way because I [TS]

00:43:48 ◼   ► know why that is and it has nothing to [TS]

00:43:50 ◼   ► do with me or any of your customers it [TS]

00:43:51 ◼   ► has to do with your newfound obsession [TS]

00:43:53 ◼   ► and you don't want to bring your phone [TS]

00:43:55 ◼   ► with you while you're riding your bike [TS]

00:43:56 ◼   ► either do you nope sure don't shouldn't [TS]

00:43:58 ◼   ► be listening to podcasts while you ride [TS]

00:43:59 ◼   ► your bike no I actually I actually don't [TS]

00:44:01 ◼   ► I [TS]

00:44:01 ◼   ► more have been wanting this on dog walks [TS]

00:44:04 ◼   ► honestly biking I'm still and even [TS]

00:44:06 ◼   ► though I love fair [TS]

00:44:07 ◼   ► even though I'm not biking on the street [TS]

00:44:09 ◼   ► I'm biking on a trail but even on the [TS]

00:44:11 ◼   ► trail I don't want to listen to things [TS]

00:44:13 ◼   ► I'm I'm listening to the world around me [TS]

00:44:15 ◼   ► because I'm scared out of my mind [TS]

00:44:17 ◼   ► but anyway so also there are other [TS]

00:44:20 ◼   ► reasons to want a cellular watch so I [TS]

00:44:22 ◼   ► thought of a couple so obviously there's [TS]

00:44:23 ◼   ► a lot of app potential here the watch so [TS]

00:44:26 ◼   ► far has been a pretty mediocre app [TS]

00:44:27 ◼   ► platform but this changes things quite a [TS]

00:44:30 ◼   ► bit for a lot of different types of apps [TS]

00:44:32 ◼   ► so this could be a big thing right now a [TS]

00:44:36 ◼   ► lot of a lot of the watch has been held [TS]

00:44:38 ◼   ► back by the fact that like the apps on [TS]

00:44:41 ◼   ► the watch are pretty slow compared to [TS]

00:44:44 ◼   ► doing the same thing on your phone but [TS]

00:44:46 ◼   ► if now more people have more reason to [TS]

00:44:48 ◼   ► have their phone with them at all and [TS]

00:44:50 ◼   ► all of a sudden the watch is all they [TS]

00:44:52 ◼   ► have with them that opens up new [TS]

00:44:53 ◼   ► potential for apps a new demand for apps [TS]

00:44:55 ◼   ► I also thought about things like you [TS]

00:44:58 ◼   ► know so they mentioned in the keynote [TS]

00:44:59 ◼   ► that if you leave your phone at home and [TS]

00:45:01 ◼   ► if you bring just your watch with you [TS]

00:45:02 ◼   ► you're just your new series 3 with LTE [TS]

00:45:04 ◼   ► that updates your location for fine for [TS]

00:45:08 ◼   ► fine friends tracking oh yeah that's [TS]

00:45:10 ◼   ► right that was wrong which is not only [TS]

00:45:11 ◼   ► awesome for like exercisers and things [TS]

00:45:14 ◼   ► but also I thought like what if you [TS]

00:45:16 ◼   ► wanted to track locations of your [TS]

00:45:18 ◼   ► children and you didn't want to give [TS]

00:45:20 ◼   ► them a phone but you maybe could give [TS]

00:45:23 ◼   ► them an Apple watch of LTE like I know [TS]

00:45:25 ◼   ► this is this is an awfully over [TS]

00:45:27 ◼   ► engineered solution to this problem but [TS]

00:45:29 ◼   ► I think that's actually that's a [TS]

00:45:31 ◼   ► potentially so I thought of here watches [TS]

00:45:35 ◼   ► you know I just bought a GPS tracker for [TS]

00:45:36 ◼   ► my dog and it was much cheaper so [TS]

00:45:37 ◼   ► consider that if you want to track your [TS]

00:45:39 ◼   ► children it won't always be $300 and [TS]

00:45:42 ◼   ► that's less than a phone by the way [TS]

00:45:43 ◼   ► Apple one will always be nine and ten [TS]

00:45:48 ◼   ► dollars a month that kills it for Casey [TS]

00:45:49 ◼   ► all right anyway so III do think this is [TS]

00:45:53 ◼   ► pretty remarkable and they did be s the [TS]

00:45:56 ◼   ► size increase a little bit but oh great [TS]

00:46:01 ◼   ► you know they're the case they should [TS]

00:46:06 ◼   ► have stopped there they shouldn't but [TS]

00:46:08 ◼   ► they felt like they need to be honest I [TS]

00:46:09 ◼   ► said technically speaking the little [TS]

00:46:11 ◼   ► thing that bumps out of the cases it is [TS]

00:46:17 ◼   ► bigger by a small amount and I [TS]

00:46:19 ◼   ► that nobody would notice but it because [TS]

00:46:21 ◼   ► their Apple they have to cover their [TS]

00:46:22 ◼   ► butts it wasn't like a quarter [TS]

00:46:23 ◼   ► millimeter like that that's a pretty [TS]

00:46:25 ◼   ► small difference to two sheets of paper [TS]

00:46:26 ◼   ► they said it was almost nothing but to [TS]

00:46:29 ◼   ► be fair if like Samsung had pulled [TS]

00:46:31 ◼   ► something like this we would be all well [TS]

00:46:33 ◼   ► nobody would say I put them next to each [TS]

00:46:37 ◼   ► other you could see two pieces of paper [TS]

00:46:39 ◼   ► you know what it is I mean it is kind of [TS]

00:46:42 ◼   ► BS though like just call it like you see [TS]

00:46:44 ◼   ► it and say oh we made it infinitesimally [TS]

00:46:46 ◼   ► smaller or bigger the most amazing thing [TS]

00:46:48 ◼   ► I think I always have to remind myself [TS]

00:46:50 ◼   ► of this when I look at the Apple watch [TS]

00:46:51 ◼   ► is it every time they talk about this [TS]

00:46:52 ◼   ► they go you know we essentially we have [TS]

00:46:54 ◼   ► kept the watch the same size for many [TS]

00:46:56 ◼   ► generations gotten a little bit thicker [TS]

00:46:58 ◼   ► over time because the series too is [TS]

00:46:59 ◼   ► thicker than the original series zero [TS]

00:47:01 ◼   ► and this is thicker still so fine but in [TS]

00:47:05 ◼   ► general it's a little Airstream trailer [TS]

00:47:06 ◼   ► with the Bulge on the bottom then I [TS]

00:47:08 ◼   ► remember it comes in two sizes and I [TS]

00:47:10 ◼   ► think how the hell does the smaller one [TS]

00:47:11 ◼   ► work they have to fit all the same stuff [TS]

00:47:13 ◼   ► in there the only thing that is smaller [TS]

00:47:14 ◼   ► is the screen so you can get a slightly [TS]

00:47:17 ◼   ► smaller battery because you have a [TS]

00:47:18 ◼   ► slightly smaller screen but everything [TS]

00:47:19 ◼   ► else can't be doesn't shrink and power [TS]

00:47:21 ◼   ► usage it's not like oh the small one has [TS]

00:47:22 ◼   ► a cell radio that uses less power if [TS]

00:47:25 ◼   ► they have cell rated to use less power [TS]

00:47:26 ◼   ► they use it in both of them so the small [TS]

00:47:27 ◼   ► one is the miracle and maybe that also [TS]

00:47:29 ◼   ► means the small one doesn't get as good [TS]

00:47:31 ◼   ► battery life which is a bummer but [TS]

00:47:33 ◼   ► that's always been the case the small [TS]

00:47:35 ◼   ► one has always gotten noticeably worse [TS]

00:47:36 ◼   ► battery life I know but I mean like does [TS]

00:47:38 ◼   ► it scale linearly because now they had [TS]

00:47:40 ◼   ► LTE right oh it's still the same all day [TS]

00:47:42 ◼   ► battery life blahblah is the small one [TS]

00:47:44 ◼   ► even worse now because there's an out [TS]

00:47:46 ◼   ► the battery must be so tiny in there and [TS]

00:47:48 ◼   ► I don't know what the minimum battery [TS]

00:47:50 ◼   ► size is to run any kind of cell radio to [TS]

00:47:53 ◼   ► transmit to a radio tower that is [TS]

00:47:55 ◼   ► potentially far away from you anyway [TS]

00:47:58 ◼   ► yeah I'm reminded of that looking at the [TS]

00:48:01 ◼   ► the models where oh yeah they make one [TS]

00:48:03 ◼   ► that's like way smaller yeah it's pretty [TS]

00:48:05 ◼   ► amazing what sigh what size does Tina [TS]

00:48:07 ◼   ► have I think she has a small one [TS]

00:48:09 ◼   ► so yes it's the thing she's gonna get [TS]

00:48:11 ◼   ► one of these yeah with ulti yeah are you [TS]

00:48:15 ◼   ► gonna grumble about paint [TS]

00:48:16 ◼   ► [Laughter] [TS]

00:48:21 ◼   ► she uses it for the intended purpose as [TS]

00:48:25 ◼   ► shown in all of Apple's ads so as long [TS]

00:48:28 ◼   ► as they don't make a polka Mango app for [TS]

00:48:29 ◼   ► it then there [TS]

00:48:30 ◼   ► I wonder um I've heard through the [TS]

00:48:34 ◼   ► through you know very supporting that [TS]

00:48:36 ◼   ► that the thing just that the series [TS]

00:48:38 ◼   ► three just feels a heck of a lot quicker [TS]

00:48:40 ◼   ► like opening apps and things like that I [TS]

00:48:42 ◼   ► I kind of wonder and some Marco said [TS]

00:48:45 ◼   ► earlier made me think of this if it [TS]

00:48:47 ◼   ► doesn't have to like so let's say for [TS]

00:48:49 ◼   ► example I'm using lifts for the first [TS]

00:48:51 ◼   ► time in forever and I try to do it on my [TS]

00:48:52 ◼   ► watch for whatever silly reason it has [TS]

00:48:55 ◼   ► to if I understand things correctly [TS]

00:48:57 ◼   ► anyway it has to wake up the lift app on [TS]

00:48:59 ◼   ► my phone or at the very least wake up [TS]

00:49:01 ◼   ► the phone and say hey I'd like to use [TS]

00:49:02 ◼   ► your internet connection but something [TS]

00:49:04 ◼   ► has to get woken up on the phone and it [TS]

00:49:06 ◼   ► needs to communicate with the phone blah [TS]

00:49:07 ◼   ► blah blah [TS]

00:49:08 ◼   ► I wonder if not only obviously the [TS]

00:49:10 ◼   ► processor is so much faster on the [TS]

00:49:13 ◼   ► series 3 but I wonder if just having its [TS]

00:49:15 ◼   ► own connection to the rest of the world [TS]

00:49:18 ◼   ► on these LTE models will also [TS]

00:49:19 ◼   ► dramatically increase and improve [TS]

00:49:22 ◼   ► performance and just make it feel a lot [TS]

00:49:25 ◼   ► snappier even leaving aside that the [TS]

00:49:28 ◼   ► tremendous gains in the processor yeah I [TS]

00:49:30 ◼   ► mean cuz you know with the watch like [TS]

00:49:32 ◼   ► one of the reasons why the the original [TS]

00:49:33 ◼   ► watch was so unbearably slow is that the [TS]

00:49:36 ◼   ► whole UI of apps was being driven [TS]

00:49:38 ◼   ► effectively by the phone like remotely [TS]

00:49:39 ◼   ► over the Bluetooth connections like [TS]

00:49:41 ◼   ► every tap was basically going back and [TS]

00:49:43 ◼   ► forth with the Bluetooth to the phone [TS]

00:49:44 ◼   ► and so everything they've done to make [TS]

00:49:47 ◼   ► the watch more independent in both [TS]

00:49:49 ◼   ► hardware and software has had a [TS]

00:49:52 ◼   ► noticeable increase of performance and [TS]

00:49:54 ◼   ► responsiveness because anything you're [TS]

00:49:56 ◼   ► doing to reduce those round trips is [TS]

00:49:57 ◼   ► good now the the current watch the [TS]

00:50:00 ◼   ► series 1 and 2 that they were pretty [TS]

00:50:02 ◼   ► fast [TS]

00:50:03 ◼   ► you know relative to the first one the [TS]

00:50:04 ◼   ► series zero and I have a rant here in a [TS]

00:50:07 ◼   ► second about these names but you know [TS]

00:50:09 ◼   ► they could go over Wi-Fi if they if they [TS]

00:50:12 ◼   ► wanted to but they would they would [TS]

00:50:15 ◼   ► frequently default to Bluetooth to the [TS]

00:50:17 ◼   ► parent phone instead of making their own [TS]

00:50:19 ◼   ► Wi-Fi connection for I think just power [TS]

00:50:22 ◼   ► efficiency reasons that Wi-Fi use a lot [TS]

00:50:24 ◼   ► of power so it was kind of like a last [TS]

00:50:25 ◼   ► resort the phone or the watch would [TS]

00:50:26 ◼   ► attempt to use bluetooth for as much as [TS]

00:50:28 ◼   ► it could and they they made a few [TS]

00:50:30 ◼   ► comments about the W 2 indicating that [TS]

00:50:33 ◼   ► it is not only a much faster but much [TS]

00:50:36 ◼   ► more power efficient for Wi-Fi and [TS]

00:50:38 ◼   ► Bluetooth than the W one so I'm hoping [TS]

00:50:41 ◼   ► that the watch will be more [TS]

00:50:44 ◼   ► aggressive at using into Wi-Fi and then [TS]

00:50:46 ◼   ► when you're out using its cellular [TS]

00:50:48 ◼   ► instead of just like trying bluetooth [TS]

00:50:51 ◼   ► first for everything to save power [TS]

00:50:52 ◼   ► because that will make lots of things [TS]

00:50:54 ◼   ► better if for instance I wanted to bring [TS]

00:50:57 ◼   ► overcast back to the watch one of the [TS]

00:50:59 ◼   ► big problems there was file transfer [TS]

00:51:01 ◼   ► speeds and that's because most of the [TS]

00:51:03 ◼   ► time it was going over bluetooth even [TS]

00:51:04 ◼   ► when the devices would be plugged in [TS]

00:51:05 ◼   ► they would still often use bluetooth to [TS]

00:51:07 ◼   ► transfer the files that makes no sense [TS]

00:51:09 ◼   ► to me [TS]

00:51:09 ◼   ► but they would and and there was no way [TS]

00:51:12 ◼   ► for me as a developer to say look this [TS]

00:51:14 ◼   ► is a big file please for the love of God [TS]

00:51:16 ◼   ► transferred over Wi-Fi the user is [TS]

00:51:18 ◼   ► literally waiting for it right now and [TS]

00:51:19 ◼   ► it's not being transferred over Wi-Fi [TS]

00:51:21 ◼   ► like there's no way for me to do that in [TS]

00:51:22 ◼   ► the API so I'm hoping this will help [TS]

00:51:25 ◼   ► push them in that direction I'm having [TS]

00:51:26 ◼   ► these new chips now before I forget [TS]

00:51:28 ◼   ► about the naming here the first watch [TS]

00:51:31 ◼   ► was called Apple watch the second watch [TS]

00:51:33 ◼   ► was called series one and two zero zero [TS]

00:51:37 ◼   ► index is great for programmers yeah [TS]

00:51:39 ◼   ► right and so is the fourth watch as [TS]

00:51:41 ◼   ► they're introducing three now because [TS]

00:51:44 ◼   ► series one and two had the same guts but [TS]

00:51:46 ◼   ► series two was waterproofed basically [TS]

00:51:49 ◼   ► and it was like the same chip inside [TS]

00:51:52 ◼   ► like this most of the same internals so [TS]

00:51:54 ◼   ► see it was really like series 1 and [TS]

00:51:56 ◼   ► series 1 waterproof like that that's [TS]

00:51:58 ◼   ► what they probably should have called [TS]

00:51:59 ◼   ► that after they should have called them [TS]

00:52:02 ◼   ► both series 2 and just retcon the first [TS]

00:52:04 ◼   ► one series 1 but instead we have series [TS]

00:52:07 ◼   ► 0 unofficially called with the first one [TS]

00:52:09 ◼   ► then we have series 1 and 2 and 3 now [TS]

00:52:12 ◼   ► but series 2 was just discontinued [TS]

00:52:15 ◼   ► because the new premium model is series [TS]

00:52:17 ◼   ► 3 so now we have series 1 and series 3 [TS]

00:52:20 ◼   ► now the casual buyer will look at that [TS]

00:52:22 ◼   ► and think series 1 is 2 years old but in [TS]

00:52:25 ◼   ► fact is only 1 year old and it's not two [TS]

00:52:28 ◼   ► generations back it's one generation [TS]

00:52:30 ◼   ► back and if you have an original Apple [TS]

00:52:32 ◼   ► watch and you're thinking about [TS]

00:52:33 ◼   ► upgrading you're gonna think the series [TS]

00:52:35 ◼   ► 1 is the one you have so it's a very [TS]

00:52:38 ◼   ► very confusing name now not the first [TS]

00:52:40 ◼   ► confusing name the best thing is that [TS]

00:52:45 ◼   ► the series 3 also comes with a little te [TS]

00:52:47 ◼   ► so it's like Oh series 3 is the one with [TS]

00:52:49 ◼   ► cellular like well yeah right exactly [TS]

00:52:52 ◼   ► like this these are just terrible names [TS]

00:52:55 ◼   ► like yeah well the good thing is they [TS]

00:52:56 ◼   ► all look the same [TS]

00:52:57 ◼   ► like from Butte law and they're all [TS]

00:52:59 ◼   ► lined up on a table they all look the [TS]

00:53:00 ◼   ► same so I think the the stigma of [TS]

00:53:02 ◼   ► getting the lesser things like well they [TS]

00:53:04 ◼   ► all look the same to me like they have a [TS]

00:53:05 ◼   ► got apples website it has a big a [TS]

00:53:08 ◼   ► comparison thing like what do you want [TS]

00:53:10 ◼   ► out of your watch do you care about [TS]

00:53:12 ◼   ► cellular do not do you care about water [TS]

00:53:13 ◼   ► preferring not do you care about GPS or [TS]

00:53:15 ◼   ► do you not do you care about a red dot [TS]

00:53:17 ◼   ► on the on the ground or nothing can we [TS]

00:53:19 ◼   ► talk about the red dot for a second now [TS]

00:53:21 ◼   ► I love watches I love red I even love [TS]

00:53:26 ◼   ► red watches a red on watches rather I [TS]

00:53:29 ◼   ► have a watch with red accents that's [TS]

00:53:31 ◼   ► wonderful I do not think there's a red [TS]

00:53:34 ◼   ► dot looks good on any color watch except [TS]

00:53:37 ◼   ► maybe the white edition on every single [TS]

00:53:40 ◼   ► and I haven't see them in person yet but [TS]

00:53:42 ◼   ► in all the prints photos and all the [TS]

00:53:43 ◼   ► shop photos I do not think this looks [TS]

00:53:47 ◼   ► good and again I love red everything I [TS]

00:53:50 ◼   ► own is red I love watches I love red on [TS]

00:53:54 ◼   ► watches this does not work for me I [TS]

00:53:56 ◼   ► think it works as long as the all the [TS]

00:53:58 ◼   ► rest that caused in neutral like give it [TS]

00:53:59 ◼   ► space that's why you like the white one [TS]

00:54:00 ◼   ► like yours everything is neutral the [TS]

00:54:02 ◼   ► only accent of color is the red I mean [TS]

00:54:04 ◼   ► it doesn't clash I think it looks fine [TS]

00:54:05 ◼   ► look okay I don't mind it but it really [TS]

00:54:09 ◼   ► does limit your aesthetic choices when [TS]

00:54:11 ◼   ► you've got this stupid red dot that you [TS]

00:54:13 ◼   ► can't get rid of I mean maybe maybe this [TS]

00:54:15 ◼   ► changeable I don't know before with the [TS]

00:54:17 ◼   ► addition where you have different crown [TS]

00:54:18 ◼   ► colors when you bought the the [TS]

00:54:20 ◼   ► aromanians thing well but Hermes was [TS]

00:54:22 ◼   ► always I think that was always black but [TS]

00:54:24 ◼   ► but with the original Gold Edition line [TS]

00:54:26 ◼   ► that would had there there was like if [TS]

00:54:29 ◼   ► you bought the fancy little red one that [TS]

00:54:30 ◼   ► would have the red dot also Tim Cook was [TS]

00:54:33 ◼   ► spotted wearing a watch with a red [TS]

00:54:35 ◼   ► wearing a regular steel watch with a red [TS]

00:54:37 ◼   ► dot on his crown at 1b one of the early [TS]

00:54:39 ◼   ► events for the Apple watch so it was [TS]

00:54:41 ◼   ► kind of like who he gets the special one [TS]

00:54:42 ◼   ► with the red dot and even at the time [TS]

00:54:44 ◼   ► was like whoo I want that but now that [TS]

00:54:45 ◼   ► that's offered I'm like I don't think it [TS]

00:54:49 ◼   ► looks good maybe it maybe it look better [TS]

00:54:51 ◼   ► in person but in the pictures on the [TS]

00:54:53 ◼   ► Apple website it does not look good but [TS]

00:54:55 ◼   ► a bit of limits your choices because you [TS]

00:54:56 ◼   ► say you have a color scheme that clashes [TS]

00:54:58 ◼   ► with red you like you you have a [TS]

00:55:00 ◼   ► particular band that you want or like a [TS]

00:55:02 ◼   ► body color like I want the gold aluminum [TS]

00:55:04 ◼   ► with this color band but the [TS]

00:55:06 ◼   ► red clashes with it so it's not it's not [TS]

00:55:08 ◼   ► great I also I was during the [TS]

00:55:10 ◼   ► presentation I was like they get rid of [TS]

00:55:11 ◼   ► the stainless coz that's the one that I [TS]

00:55:12 ◼   ► like the best that's the one that I have [TS]

00:55:13 ◼   ► yeah me too I like that look the best I [TS]

00:55:15 ◼   ► don't like the aluminum at all it's [TS]

00:55:16 ◼   ► still there they have limited choices of [TS]

00:55:18 ◼   ► the saw you can only get it with the [TS]

00:55:21 ◼   ► Milanese with the white sport but it's [TS]

00:55:23 ◼   ► like whatever [TS]

00:55:23 ◼   ► the band they didn't change the size [TS]

00:55:25 ◼   ► they didn't change the band [TS]

00:55:26 ◼   ► compatibility so if I was to get one of [TS]

00:55:27 ◼   ► these which I'm not I would just get the [TS]

00:55:29 ◼   ► stainless at tremendous expense and then [TS]

00:55:31 ◼   ► not use the white things and use it one [TS]

00:55:33 ◼   ► of my other straps of it I I do not take [TS]

00:55:37 ◼   ► the red dot at all I think it's really [TS]

00:55:39 ◼   ► terrible and and I don't know there [TS]

00:55:42 ◼   ► there's a store online watch.com [TS]

00:55:46 ◼   ► and they are not a sponsor I have no [TS]

00:55:48 ◼   ► idea if their product is any good or not [TS]

00:55:50 ◼   ► however I will seriously consider I'm [TS]

00:55:54 ◼   ► not kidding I will consider putting a [TS]

00:55:56 ◼   ► sticker over it's something like [TS]

00:55:57 ◼   ► completely you know you can tell you [TS]

00:56:00 ◼   ► have the fancy one yeah I don't know [TS]

00:56:03 ◼   ► whatever but but yes now see mark oh now [TS]

00:56:06 ◼   ► I'm in I'm in $10 a month for the stupid [TS]

00:56:09 ◼   ► cell cellular and then $10 a month [TS]

00:56:12 ◼   ► potentially for Apple music because it [TS]

00:56:13 ◼   ► won't work with Spotify the way I want [TS]

00:56:15 ◼   ► and then $10 once for the stupid watch [TS]

00:56:18 ◼   ► that I can't even get this out in a [TS]