266: Text Adventure Mode
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source of excitement for you like like
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what like when I kind of fell out of
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love with BMW that was easy for me
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because now I'm now I'm a big fan of
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Tesla and so like it just kind of got
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replaced the reason the Apple stuff bugs
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me so much is that like I haven't
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replaced that yet in my life and I don't
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really know what will replace it
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replaced it with video games yeah you
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love video games now more than you have
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in a long time that's replacing your
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Apple of I mean I love yeah I love a few
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video games I would hardly call it like
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a cat you just said that this which is
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like the best gaming thing you've had
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since like your childhood yes you know
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Sega so I think that's that's pretty
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high praise and the grand scheme of
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things that you have loved in your life
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and that video games may say if the next
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Nintendo thing is like that doesn't
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appeal to you or doesn't have good games
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and then you'll be all excited about
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your new Jaguar ipace I would probably
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like no matter how good or appealing it
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was I don't think I would ever actually
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buy a car from that brand because I just
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never want to have to say it to people
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you know you don't have to say Jaguar
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you can just say Jaguar you can say
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Jaguar like Steve Jobs oh god no I mean
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it but the problem is like no matter at
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first of all it's kind of like like a
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brand right no it's I mean they both are
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to some degree like it is it is it is
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snootier sounding but I think if you had
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to picture the kind of person who drives
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a Jaguar and the kind of person who
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drives a BMW and you're gonna sign
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you're gonna put a label underneath one
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of them it's definitely going either
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brand if you if somebody asks you like
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out like it out loud in a roomful of
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other people who are being kind of quiet
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hey what brand is your car like if you
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have a BMW you you want to say that a
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little bit quietly if I had a Jag I'd be
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I'd like I would just be like I don't
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have a car like I think the Jaguar
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product of managers you know marketing
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managers would love to hear you say that
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because that's the image they want they
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want it to be like snooty and
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highfalutin but realistically speaking
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these days I don't think it is I think
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jag would just love to be included in
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the same buying decision it's Lexus let
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alone BMW Mercedes oh yeah they're
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totally irrelevant but the other factor
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is like I just don't want to hear
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me how to pronounce it well then never
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get a Porsche either I was about I was
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thinking the same thing I said I'm like
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you know yeah that would also apply to
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that brand which I'm also not even try
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to say here because I'm not gonna say it
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right now I don't care
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it's anyway I don't want a I don't want
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a stinger but yeah I think you hit the
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nail on the head Marco about part of the
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reason why I'm bummed about BMW not
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really revving my engine anymore is that
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I haven't figured out what's replaced
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replacing it like there's a part of me
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that's enthusiastic about getting a
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Wrangler and I'm not trying to open that
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can of worms but I I don't know that
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that's really gonna replace that love
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because there was a stretch of time
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that every time I got in my car I was
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just thrilled and excited to be sitting
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in that chair and now it's it's not an
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appliance but it's closer to an
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appliance than then something that gives
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me pleasure and that's really
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unfortunate and I don't think I don't
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think I would view a Jeep in quite the
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same way as I did the BMW circa 2013
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that just bums me out like I wish I had
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something to replace that that kind of
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joy in my life and and and you know
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maybe I will but not to maybe it'll be
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nah no what can replace this joy says
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the person who just had a new child come
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on I gotta make me sound like such a
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jerk speaking of which like back in
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build and analyze I forget like when in
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the series it was but sometime during
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build and analyze I was talking back
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then about like you know possibly that
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was when I was like waffling over like
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what car to get and like after that
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after the first BMW I was what think
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about something fast and and Dan was
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talking about how like he used to care
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about fast cars and now he just got him
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he just got minivans and he was totally
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fun and he just kind of stopped caring
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about driving fast that's a lie because
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he eventually got like an Audi yeah
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there was an Audi so but but like but
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that's that like that sounded to me like
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it like that would never happen to me I
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could not fathom that that ever happened
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to me I would always care you know as
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much as I did then and I did care for a
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while like I went through some nice
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cars and my current car is fast but I I
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really do feel myself carrying a lot
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less over time like and like I'm not
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really like you know like taking that
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taking a little like a little turn
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that's down at the bottom of my street
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where I can kick it out a little bit
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when there's leaves down like I don't do
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that anymore like there's certain like
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you know highway ramp so I could go
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super fast before and I just kind of
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don't do that anymore either like I have
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even just like over the last like year
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I've felt myself like really chilling
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out a lot in that way where I like even
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even who there I was thinking like maybe
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on the next one I won't mind so much
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that now I'm now forced to get the smart
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air suspension which softens the ride
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that can sound kind of nice like I
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realize after I was thinking that I'm
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like oh my god Who am I
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but like you're Mercedes here we come
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yeah but like but I realizing like like
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you know my priorities have changed too
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like if I was buying a new car today I
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would still get a Tesla and I would
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still get this the you know a fast model
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but it's because I would want the the
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biggest range which is which is not the
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fastest model which is the decision I
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made with this one and I would make the
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exact same decision again like the speed
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of it is way less important to me than
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the range of it I like that it's fast I
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have fun with the speed sometimes but
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it's way less often that that's relevant
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to me than it used to be and you know
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for UKC like you know as we've mentioned
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in the past like you know being a car
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enthusiast is so much a part of your
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identity that you know and it need not
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be you know that's that's an option that
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you have yeah but but you know you you
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still you you have a lot of that love
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and you and some degree you probably
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always will but it's okay if if it comes
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to this if you realize this in your you
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know in introspection
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it's okay for your priorities to change
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or for like the the the significance
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that you apply to certain factors to be
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rearranged or to shift around and so
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like it's like you know you said like
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you know used to be you know you should
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be really like you know thrilled getting
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in your car and now it's more of a
02:06:33
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function and part of that is because
02:06:35
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you're you know you've had this car for
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a while so it's no longer as novel part
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of that is you kind of hate this car
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cost you but you know par that's also
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like you are growing up you know you
02:06:47
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your your but what six seven years older
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now them then when you growing up he's
02:06:52
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in his mid-30s he's getting old you stop
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growing up we're always growing up you
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know you start getting older certain
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morning I think you okay yeah we are
02:07:01
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continuing to get old some of us older
02:07:03
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the busy living or get busy dying
02:07:04
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finally something you both get reference
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technology whatever it is like you know
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it's okay to change over time and to
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recognize that's what's happening and I
02:07:14
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agree with you the thing is I don't feel
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like I'm that different I agree that I
02:07:20
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am slightly different and the joy I get
02:07:22
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from Aaron's car is indication to me
02:07:25
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that I am feeling differently because
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Aaron's car feels to me anyway very
02:07:31
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cushy it has a lot of those techno bits
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that like your car has not exactly the
02:07:35
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same but like you know there's an app
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where I can start it remotely and I know
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you're like haha what's an engine but
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you get what I'm driving at and and I
02:07:43
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get a lot of pleasure from Aaron's car
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despite the fact that it's big it's slow
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it according to Jon tips over if you
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steer more than you know five degrees
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laterally but but it's in every way it's
02:07:57
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wrong from the list of things that Casey
02:08:01
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enjoys but I do like it and I think the
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thing that that the crisis I'm having is
02:08:06
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that I don't feel like I'm that
02:08:08
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different like well all I really want in
02:08:10
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the world is somebody that is not BMW to
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make me either a 340 sedan or an m3 and
02:08:18
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I don't think that really exists and
02:08:22
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there was a report I'm not gonna be able
02:08:23
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to find the link but a friend of mine
02:08:26
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Brad sent me a report some rumors that
02:08:29
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the 3-series is going to lose the stick
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in the next generation which isn't
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particularly surprising but is kind of
02:08:36
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devastating and I know I need to just
02:08:38
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wake up and smell reality that that the
02:08:39
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three pedal cars are not long for this
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but I feel like I'm being this is a lot
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of words to say I feel like I'm being
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abandoned and BMW is supposed to help me
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and it sounds like they're abandoning me
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and either way
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grumpy about the fact that this cars
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cost me a bazillion dollars so I I just
02:08:57
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I feel like I'm a ronin right like I'm a
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man without a master now and and that
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bums me out because I want to be able to
02:09:03
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to find a car that gives me that joy
02:09:06
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again and you know the the Julia did
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give me a lot of that joy and maybe I
02:09:11
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would feel slightly differently about it
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if there was literally no other options
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like if there were no three pedal cars
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but you know I mean like I feel like
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I've been I've been left wanting in and
02:09:23
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that that kind of bums me out cuz I feel
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like I'm the same as I've always been
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older and maybe wiser and certainly
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slower but it's I at least older at
02:09:34
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least older but but you know what I mean
02:09:36
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like I just I feel like nothing is
02:09:37
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filling that void even though I'm ready
02:09:39
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for something to fill that void
02:09:39
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for something to fill that void
01:00:00
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if the first version has to be assembled
01:00:01
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partially out of parts that come in the
01:00:03
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industry that's fine but eventually we
01:00:06
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like to bring that in-house because we
01:00:07
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feel like we can do it better we know
01:00:08
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exactly what we want for the watch we
01:00:09
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know exactly what we want for our phones
01:00:11
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I don't want to have to convince some
01:00:13
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other company to make this product for
01:00:14
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me and in fact we have some better ideas
01:00:16
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about how it might be dump is behind all
01:00:18
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the best people in this industry because
01:00:18
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we have too much money right and that is
01:00:22
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way more aggressive than just shopping
01:00:24
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among like oh we're gonna use the Sony
01:00:26
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panel in this display or we're gonna use
01:00:27
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Tran Tran so the best CRTs and you know
01:00:29
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like it's way more aggressive to say
01:00:31
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we're gonna do it ourselves because it's
01:00:35
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a competitive advantage not to have to
01:00:37
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wait for the rest of the industry to do
01:00:38
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anything and in the case of these
01:00:40
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screens even if you're in a situation
01:00:42
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where one company makes the best screens
01:00:44
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and Apple wants the best screens and
01:00:46
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they feel bad getting a one supplier I
01:00:47
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think apples view on it aside from that
01:00:49
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we just don't like giving money to
01:00:50
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Samsung as a single suppliers to say we
01:00:53
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think we can do that better because we
01:00:54
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know exactly what we want and it's a
01:00:55
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pain to have to tell Samsung exactly
01:00:57
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what we want and get them to build the
01:00:58
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thing that we want and go through all
01:00:59
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that thing we know what we want why
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don't we just do it ourselves and that's
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what they've been doing with lots of
01:01:07
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components if they have any problems
01:01:08
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with any kind of supplier like Qualcomm
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being annoying and about you know
01:01:12
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charging them lots of money or them not
01:01:14
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having lots of alternatives and trying
01:01:16
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to get Intel to build radio chips and
01:01:17
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stuff in a venture they say you know
01:01:18
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what I'm tired of this we have good
01:01:20
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engineers we know how to build things
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why don't we build the radio chips and
01:01:23
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not build so much as design and have
01:01:26
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manufactured for us the last bastion of
01:01:29
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that is manufacturing we're thus far
01:01:31
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Apple has been happy to say
01:01:34
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manufacturers compete amongst yourselves
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and we will give you CPU fab our design
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that you will fab for us and we will
01:01:41
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give you manufacturing thing our case
01:01:44
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design that you will machine that of
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aluminum for us and we will help you buy
01:01:47
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the machines for it and we'll help you
01:01:48
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work on the techniques to use those
01:01:49
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machines and we'll do all this stuff but
01:01:51
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in the end Apple doesn't own the
01:01:53
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factories Apple does not own a silicon
01:01:55
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CPU fab it still allows other companies
01:01:58
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to do that for it so it hasn't gotten to
01:02:00
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the point where we say you know what I'm
01:02:01
◼
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tired of waiting for you know Taiwan
01:02:03
◼
►
Semiconductor to come up with a new fab
01:02:05
◼
►
let's make our own fab because that
01:02:06
◼
►
starts to get you know a couple billion
01:02:07
◼
►
here capability in there so you're
01:02:08
◼
►
talking real money so so far they've
01:02:10
◼
►
been avoiding that but
01:02:12
◼
►
the modern Apple I think is more
01:02:15
◼
►
aggressive than any other Apple has been
01:02:16
◼
►
in their drive to get a real competitive
01:02:21
◼
►
edge in the market by saying we'll do it
01:02:26
◼
►
ourselves and having the confidence that
01:02:28
◼
►
they'll be able to be able to do it
01:02:29
◼
►
better than anyone else which is
01:02:30
◼
►
exciting from a technology perspective
01:02:32
◼
►
to see you know that's what we always
01:02:35
◼
►
want Apple to although it may seem
01:02:37
◼
►
exciting when Apple is able to
01:02:38
◼
►
synthesize from the parts that are
01:02:40
◼
►
available to almost anybody or most
01:02:42
◼
►
people you know plus or minus one or two
01:02:43
◼
►
parts to make a great product at it it's
01:02:45
◼
►
even more exciting I guess in the iPhone
01:02:48
◼
►
age to see them make phones that are
01:02:50
◼
►
just leaps and bounds better in certain
01:02:53
◼
►
areas than other phones for reasons that
01:02:57
◼
►
are directly traceable to Apple strategy
01:02:59
◼
►
to say bring the system out of chips in
01:03:01
◼
►
house that's why their system on chips
01:03:03
◼
►
are so much better than everybody else's
01:03:04
◼
►
if they were still sitting around they
01:03:05
◼
►
were using the same chips as Android
01:03:07
◼
►
phones though the I think the phone
01:03:10
◼
►
landscape would look very different
01:03:11
◼
►
Apple wouldn't be able to do half the
01:03:12
◼
►
things that it does because it would be
01:03:14
◼
►
working with CPUs that are not now I'm
01:03:16
◼
►
gonna say that are worse or slower which
01:03:18
◼
►
I'm in case they are but that simply are
01:03:19
◼
►
not tailored to the set of features that
01:03:21
◼
►
Apple wants it picks the exact number of
01:03:23
◼
►
cores the exact number of amount of
01:03:25
◼
►
cache right the the you know the exact
01:03:28
◼
►
layout so they can put all their
01:03:29
◼
►
different you know they know exactly
01:03:30
◼
►
what they want for like the iPhone tend
01:03:32
◼
►
to do face ID if they had to adapt some
01:03:34
◼
►
weird you know Snapdragon processor that
01:03:36
◼
►
has way more cores and they want but not
01:03:38
◼
►
enough of something else that they want
01:03:39
◼
►
we'd still be waiting for for a face ID
01:03:42
◼
►
so I don't know I know I'm going with
01:03:44
◼
►
this except to say that I think that
01:03:46
◼
►
this aspect of Apple the technological
01:03:49
◼
►
aggression is actually I think one of
01:03:52
◼
►
the most interesting aspects of the
01:03:53
◼
►
company today and probably
01:03:54
◼
►
underappreciated by you know by anybody
01:03:58
◼
►
who doesn't fall Apple really closely
01:03:59
◼
►
doesn't really care what's in their
01:04:00
◼
►
products but I find it exciting
01:04:03
◼
►
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show all right let's move on to ask ATP
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◼
►
Simon edge Singh says hey what's the
01:05:50
◼
►
deal with the bits that were once used
01:05:52
◼
►
as an important spec for gaming consoles
01:05:54
◼
►
how many bits does a modern console have
01:05:56
◼
►
and why's it no longer used in marketing
01:05:57
◼
►
and so as soon as I read this I thought
01:05:59
◼
►
back to the days of the Nintendo 64
01:06:01
◼
►
which everyone knew was 64-bit because
01:06:04
◼
►
it was right there in the name and oh
01:06:05
◼
►
man was that thing way cooler than any
01:06:08
◼
►
other modern console or so I thought
01:06:10
◼
►
when I was 10 or whatever so John is the
01:06:13
◼
►
chief gamer of the three of us can you
01:06:16
◼
►
explain to me what's the deal with these
01:06:17
◼
►
bits and why are they no longer used in
01:06:19
◼
►
marketing well marketing has moved
01:06:20
◼
►
entirely on to blast proccesing as a all
01:06:25
◼
►
right so the bits thing like first I
01:06:28
◼
►
read this question I'm like is that a
01:06:30
◼
►
thing that people really wonder about
01:06:31
◼
►
like our consoles still marketed with
01:06:34
◼
►
bits and I think the person who's asking
01:06:36
◼
►
this must have lived through the era
01:06:37
◼
►
when that was
01:06:38
◼
►
these days I haven't seen like the the
01:06:41
◼
►
ps3 or ps4 are you the ps2 for that
01:06:43
◼
►
matter marketing with bits like its it's
01:06:45
◼
►
a thing that is that has passed us by
01:06:46
◼
►
for for good reasons but back when it
01:06:50
◼
►
was used as the marketing turn ascribing
01:06:54
◼
►
a number of bits to a CPU like oh this
01:06:57
◼
►
is a 16-bit CPU this is 32-bit CPU this
01:06:59
◼
►
is a 64-bit CPU there's no hard and fast
01:07:02
◼
►
rules as with most things and
01:07:04
◼
►
marketing's and when you can say
01:07:05
◼
►
something like that but in general the
01:07:07
◼
►
number of bits tended to be applicable
01:07:11
◼
►
because certain things have the same
01:07:14
◼
►
number of bits so the you know the
01:07:17
◼
►
integer registers the place where you
01:07:20
◼
►
store a number would have 16 bits and
01:07:22
◼
►
the address but bus would be 16 bits
01:07:25
◼
►
wide which they controlled how much RAM
01:07:27
◼
►
you could address and you'd call that
01:07:29
◼
►
processor a 16 bit processor didn't have
01:07:32
◼
►
to be the case for example there are
01:07:35
◼
►
many quote-unquote 32-bit processors
01:07:38
◼
►
that shipped with hardware wise
01:07:41
◼
►
physically speaking a 24 bit memory bus
01:07:43
◼
►
and thinking of the original Macintosh
01:07:45
◼
►
and many after that you'd still call it
01:07:47
◼
►
a 32 bit processor though because the
01:07:49
◼
►
integer registers for 32 bits wide and
01:07:51
◼
►
even on a quote-unquote 32 bit processor
01:07:53
◼
►
the floating-point registers might have
01:07:55
◼
►
been 64 bits wide why is that not a 64
01:07:57
◼
►
bit processor and what if the memory bus
01:07:59
◼
►
is wider than the integers and what if
01:08:00
◼
►
the integer is wider than the memory bus
01:08:01
◼
►
and like so there is no hard and fast
01:08:03
◼
►
rule but in general because usually
01:08:05
◼
►
either the memory bus or the integer
01:08:07
◼
►
register width or both were on this
01:08:09
◼
►
number and because there was a
01:08:11
◼
►
progression because it's more expensive
01:08:12
◼
►
especially in the early days to make
01:08:14
◼
►
wider buses to make larger registers
01:08:17
◼
►
right that each leap like now we can
01:08:21
◼
►
make the registers 32 bits each leap was
01:08:23
◼
►
met with a marketing push to say you
01:08:25
◼
►
know the 386 is the 32-bit processor and
01:08:28
◼
►
importantly in terms of representable
01:08:31
◼
►
numbers for integers 64-bit integers and
01:08:34
◼
►
way before you want them to like 65535
01:08:38
◼
►
right 32-bit integers ended a pretty
01:08:40
◼
►
high number that you feel like I can do
01:08:42
◼
►
a lot more with four billion oh yeah
01:08:44
◼
►
there's a lot more things I can count
01:08:45
◼
►
with precision from you know with the
01:08:49
◼
►
four billion
01:08:50
◼
►
item so I can count where's 65,000 I can
01:08:54
◼
►
think of lots of scenarios where I might
01:08:55
◼
►
need to bend I'm bigger than that so
01:08:58
◼
►
once we cross 32 bits we're and same
01:09:00
◼
►
thing for memory addressing although in
01:09:02
◼
►
the beginning there was no computer no
01:09:04
◼
►
personal computer could fill up all the
01:09:06
◼
►
third qubits that memory bus so
01:09:07
◼
►
eventually we got there once you cross
01:09:10
◼
►
32 you have a lot more Headroom so 8-bit
01:09:12
◼
►
and 16-bit it's like lots of problems
01:09:14
◼
►
where this is annoying and flowing port
01:09:16
◼
►
doesn't help you entirely because of
01:09:17
◼
►
precision and all that stuff
01:09:18
◼
►
32 bits so I can run this for a while
01:09:20
◼
►
and we did we ran on quote-unquote
01:09:22
◼
►
32-bit processors for a long time till
01:09:24
◼
►
we eventually got to the point where you
01:09:27
◼
►
could fill a PC with more RAM that could
01:09:29
◼
►
be addressed with 32 bits and then we
01:09:30
◼
►
needed to go to 64 but that took a
01:09:31
◼
►
really long time now our phones are
01:09:33
◼
►
freaking 64-bit which is amazing if you
01:09:35
◼
►
live for the era where you had to
01:09:36
◼
►
progress you're 16 and 32 and so on and
01:09:38
◼
►
so forth game consoles same deal their
01:09:40
◼
►
computers they have memory buses usually
01:09:42
◼
►
they use cheaper stuff because they cost
01:09:44
◼
►
less money than a PC so when pcs were
01:09:46
◼
►
using 32-bit processors game consoles
01:09:48
◼
►
maybe a eight or 16-bit processors just
01:09:50
◼
►
because they had to cost so much less
01:09:52
◼
►
money and it costs less money to make
01:09:53
◼
►
you know smaller chips in surface area
01:09:57
◼
►
and the more lanes you have for your
01:09:59
◼
►
address buses everywhere and though the
01:10:01
◼
►
wider your interest registers and all
01:10:02
◼
►
that of stuff the bigger there so once
01:10:06
◼
►
consoles like so 16-bit was turbo
01:10:08
◼
►
graphics Christine SNES Genesis Sega
01:10:14
◼
►
Master System was 8-bit right yeah
01:10:16
◼
►
anyway you can look on Wikipedia what
01:10:18
◼
►
the bits were but so there was there was
01:10:20
◼
►
eight bit gaming consoles two 16-bit
01:10:22
◼
►
once we got to 32 around the era
01:10:24
◼
►
surprisingly of the Nintendo 64 we got
01:10:26
◼
►
the 32 PlayStation was 32 entender 64
01:10:31
◼
►
was arguably not as 64 e as they made it
01:10:34
◼
►
out to be okay why do you say that I
01:10:38
◼
►
don't think every like it didn't I have
01:10:40
◼
►
to look up him what computer but I don't
01:10:42
◼
►
I don't think the the memory bus and
01:10:43
◼
►
he's more for example or 64 bits what
01:10:45
◼
►
yeah I think you're right there were
01:10:46
◼
►
like parts of it that were 64 bit but
01:10:48
◼
►
not like it was arguable because like
01:10:50
◼
►
because why would you make the memory
01:10:51
◼
►
about 64 bits why I have no idea I'm
01:10:53
◼
►
just pulling this off the top of my head
01:10:55
◼
►
but seriously there's no way in hell the
01:10:56
◼
►
physically speaking they have a 64-bit
01:10:58
◼
►
memory bus and something that had like 2
01:11:00
◼
►
megabytes of RAM like it doesn't make
01:11:01
◼
►
any sense right you need 4 gigs to
01:11:04
◼
►
see the addressability of 32 minutes and
01:11:06
◼
►
if they did it must have only been
01:11:08
◼
►
because they were using an existing part
01:11:09
◼
►
but it just doesn't seem like they would
01:11:11
◼
►
do it's the same reason they had 24-bit
01:11:13
◼
►
memory bus on the Macintosh because
01:11:15
◼
►
first of all you're never going to
01:11:16
◼
►
address like 32 4 gigabytes of RAM
01:11:19
◼
►
gigabytes you can't you can't have four
01:11:22
◼
►
gigabit you know the Mac guys had 128
01:11:24
◼
►
kilobytes of RAM oh yeah even a 24-bit
01:11:26
◼
►
Mary bus preserve so you save money
01:11:28
◼
►
because you have less you know what less
01:11:31
◼
►
room on the chip less traces on your
01:11:33
◼
►
board blah blah so I'm assuming that it
01:11:35
◼
►
wasn't but if there's any part of it is
01:11:36
◼
►
64-bit you can call it 64-bit okay so a
01:11:39
◼
►
little bit of digging as you were
01:11:41
◼
►
talking the are 4200 has a 30 20 trans
01:11:45
◼
►
translation lookaside buffer table the
01:11:47
◼
►
system bus the 64 bits wide and operates
01:11:49
◼
►
at half the internal clock frequency
01:11:51
◼
►
however the are 4300 I which is what I
01:11:54
◼
►
believe was in the n64 is a derivative
01:11:56
◼
►
of that blah blah blah blah blah and a
01:11:59
◼
►
cut-down 32-bit system bus for reduced
01:12:01
◼
►
cost yeah but in marketing for mark
01:12:05
◼
►
needs and by the way like I said lots of
01:12:07
◼
►
times in 32-bit processors the like I
01:12:10
◼
►
know but x86 indexes have a 8080 bit
01:12:13
◼
►
wide floating-point registers doesn't
01:12:14
◼
►
like that I don't remember something I
01:12:15
◼
►
just had to learn how to decode that
01:12:17
◼
►
format yeah but no one ever said it's an
01:12:20
◼
►
80 bit processor just because of
01:12:22
◼
►
convention they just kind of say oh the
01:12:24
◼
►
memory bus and the engine registers
01:12:26
◼
►
that's kind of what we call the
01:12:27
◼
►
processor right that's why it that's why
01:12:29
◼
►
they're marketing terms because 16-bit
01:12:31
◼
►
and 32-bit it might you might think it
01:12:35
◼
►
means something but unless you know
01:12:36
◼
►
exactly what it means it doesn't you
01:12:39
◼
►
know never mind that like the width of
01:12:40
◼
►
the memory bus and the size of integer
01:12:42
◼
►
registers really says nothing about how
01:12:43
◼
►
fast the thing processes stuff like and
01:12:46
◼
►
you know anyway gating speed is hard but
01:12:49
◼
►
there was a clear progression with
01:12:50
◼
►
number of bits up to about the 32-bit
01:12:53
◼
►
point where we hung out for a long time
01:12:54
◼
►
and now that we've gone to 64-bit where
01:12:57
◼
►
we really are 64 bits you know even 64
01:13:00
◼
►
memory bus I don't think we're at full
01:13:01
◼
►
64 what does worth like the Zeon's have
01:13:03
◼
►
they probably have like 48 bit yeah
01:13:05
◼
►
because there was that there was that
01:13:06
◼
►
PAE thing for awhile where I like to
01:13:09
◼
►
address more than I think 16 gigs there
01:13:12
◼
►
was something like that we're like even
01:13:13
◼
►
even the Intel even when Intel went
01:13:16
◼
►
you couldn't address 64 bits
01:13:18
◼
►
worth of memory without certain tricks
01:13:19
◼
►
here and there and I I think that has
01:13:21
◼
►
since been lifted to a pretty high level
01:13:24
◼
►
but but but probably out of full 64 like
01:13:26
◼
►
I I know that you can buy servers with
01:13:30
◼
►
like 200 gigs of RAM in them right but
01:13:33
◼
►
you can't buy servers with however much
01:13:35
◼
►
RAM fits in 64 bits which is some
01:13:37
◼
►
astronomical man right yeah
01:13:39
◼
►
Zeta bytes or whatever the hell it is so
01:13:42
◼
►
we're still saving money in that regard
01:13:44
◼
►
but 64-bit integer registers are gonna
01:13:47
◼
►
run us a good long while and I don't
01:13:49
◼
►
really seem any anything going to
01:13:51
◼
►
personal there's no need for a 128-bit
01:13:54
◼
►
memory bus because we can't even
01:13:55
◼
►
physically put 64 bits of memory like to
01:13:57
◼
►
fill that whole address space and
01:14:00
◼
►
128-bit integers aren't really getting
01:14:02
◼
►
you that much more of problems that you
01:14:05
◼
►
can deal with in 64-bit registers
01:14:07
◼
►
floating-point registers are even wider
01:14:09
◼
►
than they've ever been now - and on GPUs
01:14:11
◼
►
and in sort of the you know media
01:14:13
◼
►
streaming sim D instruction sets those
01:14:16
◼
►
could actually stand to go a little bit
01:14:18
◼
►
wider just to be able to process more
01:14:19
◼
►
values at once because a lot of times
01:14:21
◼
►
they're using like where they call half
01:14:23
◼
►
precision values for games and stuff
01:14:25
◼
►
where you don't need so they'll use
01:14:26
◼
►
they'll still use 16-bit stuff just to
01:14:27
◼
►
pack more into process martin lunch so
01:14:29
◼
►
there's probably Headroom for those two
01:14:31
◼
►
all cranked up to 32 and 64-bit to you
01:14:33
◼
►
know or or could use floating-point
01:14:35
◼
►
everywhere for everything so there's
01:14:36
◼
►
some headroom there but no one brags
01:14:38
◼
►
about GPUs in terms of number bits
01:14:39
◼
►
either because it doesn't make any sense
01:14:40
◼
►
and that's just not how they're marketed
01:14:42
◼
►
so this is a very long-winded
01:14:45
◼
►
explanation that gets into more
01:14:47
◼
►
everything you probably cared about but
01:14:49
◼
►
I think that's that's part of the thing
01:14:50
◼
►
that this was entirely a marketing thing
01:14:53
◼
►
that latched on to a real thing that
01:14:55
◼
►
happened in the progression of certain
01:14:57
◼
►
the width of certain aspects of CPU
01:14:59
◼
►
design in the 70s 80s and 90s that has
01:15:03
◼
►
leveled off because there's no longer
01:15:06
◼
►
any obvious benefit to widening these
01:15:08
◼
►
things at an accelerated rate again
01:15:10
◼
►
setting aside GPUs which there is some
01:15:12
◼
►
benefit to continuing to wide and stuff
01:15:13
◼
►
there and they will continue to be one
01:15:14
◼
►
but GPUs are and marketed in that way so
01:15:16
◼
►
marketing is weird I would also say like
01:15:19
◼
►
you know date like back in you know
01:15:21
◼
►
we're like we grew up in the well Casey
01:15:23
◼
►
and I grew up in these days John was
01:15:24
◼
►
already infected but but you know we're
01:15:27
◼
►
over the time we're like you know like
01:15:29
◼
►
like we we both really saw like the the
01:15:32
◼
►
two 16-bit two 32-bit generations and
01:15:35
◼
►
you know 8-bit systems like they didn't
01:15:37
◼
►
market themselves as 8-bit it was the
01:15:38
◼
►
you know the NES versus the Sega Master
01:15:41
◼
►
you know vast majority dominated by the
01:15:43
◼
►
NES and then the Sega Genesis Mass you
01:15:46
◼
►
know was very heavily marketed when it
01:15:48
◼
►
came out of 16-bit because it was like
01:15:49
◼
►
this is twice as good like that was
01:15:51
◼
►
really like when the marketing I think
01:15:52
◼
►
was a peak like oh my god this is 16-bit
01:15:54
◼
►
and then the Super Nintendo came out and
01:15:56
◼
►
that was you know well marketed to be
01:15:57
◼
►
16-bit as well not as heavily as the
01:15:59
◼
►
Genesis though and then you know we went
01:16:03
◼
►
32-bit with the PlayStation 1 the Sega
01:16:05
◼
►
Saturn and then the generations kind of
01:16:08
◼
►
started being staggered like the n64
01:16:10
◼
►
came out there was a gap between the
01:16:13
◼
►
32-bit generation and the n64 so it
01:16:16
◼
►
started becoming like oh look since
01:16:17
◼
►
there's a gap and the n64 was in many
01:16:19
◼
►
ways significantly better than the
01:16:21
◼
►
Saturn on the PlayStation 1 then it was
01:16:23
◼
►
like this is they were they were kind of
01:16:25
◼
►
trying to say this is the next
01:16:26
◼
►
generation even though it was kind of
01:16:28
◼
►
like a half generational step and like
01:16:31
◼
►
the generations were no longer in sync
01:16:32
◼
►
and then that continued in the future
01:16:35
◼
►
generations like Sega went kind of you
01:16:38
◼
►
know middle of generation with the
01:16:40
◼
►
then the ps2 came out really early and
01:16:42
◼
►
then the Xbox happened like a little bit
01:16:45
◼
►
later so like the generation started to
01:16:47
◼
►
become more staggered and it wasn't all
01:16:50
◼
►
like okay these are the two systems of
01:16:51
◼
►
this one then these are the two systems
01:16:53
◼
►
for this one and then of course this
01:16:55
◼
►
correspondent with us what John was
01:16:56
◼
►
saying highlight the bits kind of
01:16:57
◼
►
stopped growing and stopped mattering
01:16:59
◼
►
the number of bits has so little bearing
01:17:01
◼
►
on modern performance like computers
01:17:04
◼
►
back then especially the kind of
01:17:05
◼
►
computers that were in game consoles
01:17:07
◼
►
were really simple I think once we've
01:17:10
◼
►
got to the era of having many different
01:17:13
◼
►
processors being involved and having
01:17:16
◼
►
them all be pretty complex and then
01:17:18
◼
►
having things like vector instructions
01:17:20
◼
►
which you know take the street like you
01:17:22
◼
►
know you mentioned Cindy and then you
01:17:24
◼
►
have GPUs coming and you have the GPU
01:17:26
◼
►
revolution that's happened like over the
01:17:27
◼
►
last you know you know decade or so
01:17:29
◼
►
we're like GPUs have gotten so
01:17:31
◼
►
incredible and so much of computing is
01:17:33
◼
►
moving to the GPU and that's where so
01:17:36
◼
►
much of the action is happening and
01:17:37
◼
►
they're the bits you know are completely
01:17:40
◼
►
different than the CPU but you know it's
01:17:42
◼
►
it's you know a lot of things don't work
01:17:44
◼
►
the same way or don't matter the same
01:17:45
◼
►
so I think most of the reason we've
01:17:48
◼
►
moved past the bits thing is that you
01:17:52
◼
►
like like you know like Simon asks like
01:17:53
◼
►
how many bits does a modern console have
01:17:55
◼
►
you kind of can't say guys like well how
01:17:58
◼
►
many how many bits in what part do the
01:18:00
◼
►
integer registers of the CPU or the
01:18:03
◼
►
address bus even matter to modern
01:18:05
◼
►
performance or is it like for a game
01:18:08
◼
►
console you're probably looking more
01:18:09
◼
►
more at the GPU than anything else how
01:18:11
◼
►
many bits wide is the GPU you know in
01:18:14
◼
►
various like buses and thing like that
01:18:15
◼
►
like that might matter but even that's
01:18:18
◼
►
hard to compare between different
01:18:19
◼
►
architectures and different generations
01:18:20
◼
►
and everything else like it's just
01:18:22
◼
►
everything is so much more advanced now
01:18:24
◼
►
that it's way more complicated there
01:18:27
◼
►
really is no single number you can say
01:18:29
◼
►
all right this is a you know 128-bit
01:18:31
◼
►
system like you really can't say that
01:18:33
◼
►
anymore and it's not really a relevant
01:18:34
◼
►
question to even ask they do have the
01:18:36
◼
►
numbers that they say though like to
01:18:38
◼
►
that end manufacturers do throw numbers
01:18:41
◼
►
at you but the numbers are no longer
01:18:42
◼
►
about width in most cases although like
01:18:45
◼
►
I said I think they probably will go
01:18:46
◼
►
back to with once they start once the
01:18:48
◼
►
GPU precision starts going up and that
01:18:51
◼
►
starts mattering more in-game so for now
01:18:52
◼
►
they don't say that but what they do
01:18:53
◼
►
tell you is they tell you flops
01:18:57
◼
►
floating-point operations per second
01:18:59
◼
►
from the GPU because that's kind of how
01:19:01
◼
►
they just do this sort of you know my
01:19:04
◼
►
GPU is bigger than your GPU like the
01:19:06
◼
►
architecture is so complicated that no
01:19:07
◼
►
one can comprehend it right no regular
01:19:09
◼
►
people comprehend it but and it's very
01:19:10
◼
►
regular and repeated in those maybe
01:19:12
◼
►
they'll tell you the number of execution
01:19:14
◼
►
units just something a number of engines
01:19:15
◼
►
or a number of building blocks but
01:19:16
◼
►
really want you want to know is
01:19:17
◼
►
floating-point operations per second
01:19:19
◼
►
that's just a big aggregate number that
01:19:20
◼
►
doesn't really have any bearing piece
01:19:22
◼
►
you're never actually maxing it out well
01:19:24
◼
►
maybe if you're really good game
01:19:25
◼
►
developer you might be maxing out for
01:19:26
◼
►
some period of time they'll tell you
01:19:28
◼
►
memory bandwidth which is important for
01:19:30
◼
►
how you can shuffle information to and
01:19:33
◼
►
from your big pool of RAM and to and
01:19:36
◼
►
from the CPU and the GPU and those
01:19:39
◼
►
numbers I think have way more bearing on
01:19:41
◼
►
performance than any kind of width
01:19:43
◼
►
because at least they tell you like I
01:19:44
◼
►
can process this many things in this
01:19:46
◼
►
amount of times that I can ship this
01:19:47
◼
►
many things from A to B and these days
01:19:50
◼
►
that's what people are measuring
01:19:52
◼
►
consoles are and then maybe clock speeds
01:19:54
◼
►
they'll throw in there but really that's
01:19:55
◼
►
not so much they don't do even do that
01:19:56
◼
►
much CPU measuring if there's lots of
01:19:58
◼
►
ways you could measure CP
01:19:59
◼
►
but they don't even really compare those
01:20:00
◼
►
because they know that for the most part
01:20:02
◼
►
especially as we've gone to HD and now
01:20:05
◼
►
4k the GPU is very often the limiting
01:20:07
◼
►
factor so they throw they throw that
01:20:09
◼
►
stuff around so there's always some
01:20:11
◼
►
number that come up with a marketing
01:20:13
◼
►
team to to let people measure their
01:20:17
◼
►
consoles against the let people's
01:20:18
◼
►
consoles but it hasn't been bits for a
01:20:21
◼
►
while and and speaking on the bits thing
01:20:23
◼
►
like and I don't know if this was clear
01:20:25
◼
►
but like the reason the reason it
01:20:27
◼
►
mattered so much back when we were gone
01:20:28
◼
►
to 8 to 16 and 60 and 32 is not just
01:20:32
◼
►
like the count ability of things of
01:20:35
◼
►
saying 65 K is not quite enough I think
01:20:37
◼
►
the the the thing that brings it home is
01:20:40
◼
►
a link that I couldn't find out it tried
01:20:41
◼
►
to Google for it maybe it wouldn't be
01:20:42
◼
►
more successful is to think about what
01:20:44
◼
►
it would be like to build a game on a
01:20:48
◼
►
device that had 8-bit integer registers
01:20:52
◼
►
and no floating-point so you get you get
01:20:56
◼
►
0 to 255 and you have to make a game
01:21:00
◼
►
like that's all you have you can add
01:21:02
◼
►
subtract divide you can do whatever you
01:21:04
◼
►
want with those numbers right but
01:21:06
◼
►
there's no floating point and you can
01:21:08
◼
►
never have a number bigger than 255 and
01:21:09
◼
►
you can ever number smaller than 0 and
01:21:11
◼
►
if you want to do negatives you can you
01:21:12
◼
►
know reserved a bit for sign and have
01:21:14
◼
►
your range right and that's I'm if my
01:21:17
◼
►
memory serves me correctly that is not
01:21:18
◼
►
just a hypothetical exercise that's the
01:21:20
◼
►
original Gameboy and if you think of the
01:21:22
◼
►
some of the games that are arranged in
01:21:23
◼
►
the middle of Gameboy like say you're
01:21:25
◼
►
making a side scroller how do you keep
01:21:27
◼
►
track of where they are on the thing or
01:21:28
◼
►
say you're doing a top view Legend of
01:21:29
◼
►
Zelda where are they on the map how many
01:21:32
◼
►
inventory items do they have like try
01:21:33
◼
►
making a game where you can only count
01:21:35
◼
►
from 0 to 255
01:21:36
◼
►
it's really hard you have to be very
01:21:38
◼
►
clever and never mind that oh by the way
01:21:40
◼
►
that's also the thing that's figuring
01:21:41
◼
►
out how to draw the screen and what
01:21:42
◼
►
palettes to go from and had to define
01:21:44
◼
►
sprites and do stuff like that that's
01:21:47
◼
►
why the bits mattered so much because
01:21:49
◼
►
when you went from 8-bit 16-bit suddenly
01:21:52
◼
►
you had enough numbers for counting that
01:21:56
◼
►
you could define bigger color look-up
01:21:58
◼
►
tables and you could make bigger sprites
01:22:00
◼
►
and ship them around and count to higher
01:22:02
◼
►
numbers to make bigger maps and yes of
01:22:05
◼
►
course is the audio processing as you
01:22:06
◼
►
know higher bitrate for audio and stuff
01:22:08
◼
►
like that you would see the result of
01:22:11
◼
►
those bits on the screen
01:22:12
◼
►
the clock speed you don't even care what
01:22:15
◼
►
that was you're just like now I can
01:22:16
◼
►
count the higher numbers now I can keep
01:22:18
◼
►
track of more colors and more things on
01:22:19
◼
►
the screen because I have you know that
01:22:22
◼
►
there's literally you can count the
01:22:24
◼
►
higher number it makes a big difference
01:22:25
◼
►
especially when you don't have
01:22:26
◼
►
floating-point to approximate those
01:22:27
◼
►
things and so the leap from 8 16 to 32
01:22:32
◼
►
were huge partially because of the
01:22:35
◼
►
bidness just because you were so starved
01:22:39
◼
►
you were so starved for the ability to
01:22:41
◼
►
just count and do basic math and keep
01:22:44
◼
►
track of things in the limited
01:22:45
◼
►
architecture but once you can count to 4
01:22:47
◼
►
billion you're probably ok with the
01:22:50
◼
►
counting thing you're probably ok with
01:22:52
◼
►
the number of colors you got all that
01:22:54
◼
►
stuff covered and by the way you have
01:22:55
◼
►
floating-point some of the point along
01:22:57
◼
►
and like floating point comes in so if
01:22:58
◼
►
you really need to do something you can
01:22:59
◼
►
do floating point and so that's why you
01:23:02
◼
►
don't have rehab it's anymore but I
01:23:04
◼
►
think bits were actually super important
01:23:06
◼
►
like Margot said 16-bit was a change you
01:23:08
◼
►
could see so much more than you could
01:23:10
◼
►
see that you know a difference in ps3
01:23:12
◼
►
and ps4 8-bit 16-bit was just like it
01:23:16
◼
►
was bigger than retina it was no one is
01:23:18
◼
►
confused about it and they asked gamer s
01:23:20
◼
►
any asked and nobody is confused it was
01:23:22
◼
►
such a big difference that's kids these
01:23:24
◼
►
days closest thing they have is
01:23:27
◼
►
appreciating how much faster new iPhones
01:23:28
◼
►
are than previous ones because they're
01:23:29
◼
►
still getting faster pretty fast but
01:23:31
◼
►
there is no technological equivalent to
01:23:34
◼
►
8 16 32 bit console progression for
01:23:38
◼
►
people growing up today so far maybe
01:23:40
◼
►
when they get into the holographic
01:23:41
◼
►
things they're biologic or modification
01:23:43
◼
►
it will have even bigger changes but for
01:23:45
◼
►
now you just listen to stories from old
01:23:47
◼
►
people what I would say to like I think
01:23:49
◼
►
one of the biggest reasons why we stop
01:23:51
◼
►
talking about bits is that even the
01:23:54
◼
►
whole concept of having these like
01:23:55
◼
►
console measuring contests just like
01:23:59
◼
►
fell out of relevance because consoles
01:24:02
◼
►
are all so powerful now I don't know
01:24:04
◼
►
anybody who I mean maybe except John who
01:24:07
◼
►
would make a console buying decision
01:24:10
◼
►
based on hardware specs
01:24:12
◼
►
you're you're just down the ride forums
01:24:15
◼
►
that's the console war still exists oh I
01:24:17
◼
►
mean I'm sure I'm sure those people will
01:24:19
◼
►
always talk about it but like I think
01:24:22
◼
►
it's definitely not in the mass market
01:24:24
◼
►
if it ever was even like
01:24:26
◼
►
you don't buy a new consult today
01:24:28
◼
►
because of how many mega flops or
01:24:30
◼
►
teraflops or whatever the unit is today
01:24:32
◼
►
like you don't buy a console today based
01:24:35
◼
►
on that like you know if you're deciding
01:24:36
◼
►
between the you know the xbox of the of
01:24:39
◼
►
the day and the PlayStation of the day
01:24:41
◼
►
and the switch of the day that decision
01:24:43
◼
►
is going to be made based on things like
01:24:44
◼
►
games like like titles that are
01:24:47
◼
►
available for the system's it's gonna be
01:24:49
◼
►
based on things like media features
01:24:51
◼
►
heart like output features like doesn't
01:24:53
◼
►
support 4k or not you know VR potential
01:24:57
◼
►
you know add-on potentially that's gonna
01:24:59
◼
►
be the kind of thing that most people
01:25:01
◼
►
buy their consoles based on these days
01:25:02
◼
►
the hardware is so good now it's you
01:25:05
◼
►
know it's the the the gains that are
01:25:07
◼
►
occurring in the hardware are oftentimes
01:25:10
◼
►
not very relevant in like numeric terms
01:25:14
◼
►
compared to other attributes of the
01:25:16
◼
►
system that aren't necessarily its raw
01:25:18
◼
►
performance so my dad as I've mentioned
01:25:21
◼
►
in the past on this show worked for IBM
01:25:23
◼
►
for almost my entire life and I remember
01:25:27
◼
►
that he was so excited about the cel
01:25:31
◼
►
processor in the PlayStation 3 and was
01:25:33
◼
►
talking to me constantly about it I
01:25:35
◼
►
don't know how much of that was just
01:25:36
◼
►
because he was an IBM ER and it was an
01:25:38
◼
►
IBM processor or at least in part anyway
01:25:40
◼
►
I don't know how much that was like
01:25:42
◼
►
regular people marketing or how much of
01:25:45
◼
►
that was just IBM patting themselves on
01:25:47
◼
►
the back but and John I'm kind of
01:25:48
◼
►
looking to you to clarify but I heard
01:25:50
◼
►
about this Cell processor constantly in
01:25:52
◼
►
about OKC did you hear what they're
01:25:53
◼
►
doing to sell now oh and they're doing
01:25:55
◼
►
this for you know scientific computing
01:25:56
◼
►
oh they're doing this for some other
01:25:58
◼
►
thing you know it's not just about the
01:25:59
◼
►
Playstations it's gonna revolutionize
01:26:00
◼
►
the way computers are built which sort
01:26:03
◼
►
of kind of was sort of kind of wasn't
01:26:04
◼
►
but anyway did did that marketing ever
01:26:06
◼
►
really happen or was that just being the
01:26:08
◼
►
child of an IBM er it it did and like I
01:26:11
◼
►
said there part of the reason you don't
01:26:14
◼
►
see as much of that these days it's just
01:26:15
◼
►
because the consoles became so similar
01:26:17
◼
►
because the the ability to create the
01:26:21
◼
►
stuff that goes into consoles started to
01:26:23
◼
►
go so far outside the realm of console
01:26:25
◼
►
developers ability they could they
01:26:27
◼
►
couldn't even like outsource it and say
01:26:28
◼
►
we want you to build you a CPU like this
01:26:30
◼
►
just because it cost so much money and
01:26:32
◼
►
so they started to have to pool their
01:26:36
◼
►
resources and it would be like Nvidia's
01:26:39
◼
►
got a lot of GPUs and we can customize
01:26:41
◼
►
one of our GPUs for your thing but we're
01:26:44
◼
►
not gonna build you a fresh GPU from
01:26:46
◼
►
scratch just for your thing we can
01:26:47
◼
►
cobble together something out of like
01:26:49
◼
►
leftover bits of the last generation of
01:26:51
◼
►
our desktop parts site and there's no
01:26:53
◼
►
way you Nintendo or Microsoft or Sony
01:26:56
◼
►
are gonna design here on CPU from
01:26:57
◼
►
scratch like forget it so how about
01:27:00
◼
►
everybody just uses PowerPC cpus of a
01:27:03
◼
►
couple of different variants and AMD ATI
01:27:06
◼
►
GPUs and so we have whole generation of
01:27:07
◼
►
consoles with PowerPC TV CPUs cobbled
01:27:10
◼
►
together from cores that were used in
01:27:12
◼
►
like Mac's slightly modified and ATI at
01:27:17
◼
►
that time GPUs and in this generation
01:27:19
◼
►
you've got x86 CPUs from AMD they're in
01:27:21
◼
►
the PlayStation and the Xbox that use
01:27:23
◼
►
that and GPUs from AMD also very similar
01:27:29
◼
►
very off-the-shelf parts so what are you
01:27:31
◼
►
gonna brag about right and so the sell
01:27:33
◼
►
was different the sell was probably the
01:27:36
◼
►
last the last gasp of we want a
01:27:42
◼
►
radically different thing that is not
01:27:45
◼
►
just a bunch of PowerPC your x86 CPU
01:27:47
◼
►
core store and although there were
01:27:48
◼
►
PowerPC cores in there because you can't
01:27:50
◼
►
do everything from scratch but it's
01:27:53
◼
►
gonna be really weird really different
01:27:55
◼
►
really exotic and have lots of
01:27:56
◼
►
interesting ideas in it and to make that
01:28:00
◼
►
happen they had to convince IBM or IBM
01:28:03
◼
►
had to convince itself that like your
01:28:05
◼
►
dad said it's not just about the
01:28:06
◼
►
PlayStation there's gonna be lots of
01:28:08
◼
►
applications for the sale and we user of
01:28:09
◼
►
this and we can use with that to justify
01:28:11
◼
►
the massive investment they put in
01:28:12
◼
►
partnership with all these other people
01:28:14
◼
►
to make this thing and they did reuse
01:28:15
◼
►
PowerPC cores for certains for the like
01:28:18
◼
►
the effort where they call it the PPEs
01:28:21
◼
►
right both for the SPU's they made these
01:28:23
◼
►
other little cores and they made this
01:28:24
◼
►
ring bus and everything and it was a
01:28:26
◼
►
really cool really interesting cpu
01:28:29
◼
►
architecture like go read the articles
01:28:32
◼
►
about the cell it is it is novel and
01:28:34
◼
►
interesting and has lots of ideas from
01:28:36
◼
►
like supercomputing and other things in
01:28:38
◼
►
a small package totally a technological
01:28:41
◼
►
feat so your dad was right to be excited
01:28:42
◼
►
about it but to Marco's point you know
01:28:49
◼
►
people don't care about that
01:28:51
◼
►
they just care about the games
01:28:52
◼
►
to your point Casey Sony did market the
01:28:55
◼
►
exoticness of the cell as much as they
01:28:56
◼
►
could they were all about the cell is
01:28:59
◼
►
different than other people's things and
01:29:00
◼
►
it was different
01:29:01
◼
►
Sony's pitch was it's different in a way
01:29:03
◼
►
that will make you have amazing things
01:29:04
◼
►
in reality it was different in a way
01:29:06
◼
►
that will make it very difficult to
01:29:07
◼
►
write dev tools that work to it because
01:29:10
◼
►
it doesn't work like any other game
01:29:11
◼
►
console and it was very difficult to
01:29:13
◼
►
write a program that efficiently used
01:29:15
◼
►
all those resources because it was
01:29:17
◼
►
honestly not quite a good balance in
01:29:20
◼
►
resources you really had to figure out
01:29:22
◼
►
how to orchestrate them just so you were
01:29:23
◼
►
using them all to their maximum extent
01:29:25
◼
►
and not leaving any idle and it was just
01:29:26
◼
►
it took years and years for the best
01:29:29
◼
►
developers game developers in the world
01:29:30
◼
►
to figure out how to ring all the
01:29:31
◼
►
performance out of the cell by the time
01:29:33
◼
►
the Last of Us came out it's like wow
01:29:35
◼
►
ps3 is pretty powerful gonna do some
01:29:37
◼
►
pretty amazing stuff but it's still kind
01:29:39
◼
►
of unbalanced and the whole system is
01:29:40
◼
►
kind of RAM starved and I wish it had
01:29:42
◼
►
more of this and a little bit of that
01:29:43
◼
►
and it's the you know this is the case
01:29:46
◼
►
you must love this because the current
01:29:48
◼
►
generation of consoles and you know for
01:29:50
◼
►
a while now it's been the American
01:29:51
◼
►
approach of there's no substitute for
01:29:53
◼
►
cubic inches you know you can give it a
01:29:56
◼
►
ton of RAM give it a big powerful x86
01:30:00
◼
►
CPU and like a cut-down desktop GPU done
01:30:03
◼
►
and done no exotic architecture needed
01:30:05
◼
►
solve the problem by throwing by
01:30:07
◼
►
throwing this placement that's what
01:30:08
◼
►
they're throwing it right and it's easy
01:30:10
◼
►
to develop for it because it's kind of
01:30:11
◼
►
the same you know PC game console
01:30:16
◼
►
whatever you can x86 CPU GPU that you
01:30:19
◼
►
familiar with 3d api's that you're
01:30:21
◼
►
familiar with amateur toolchain and
01:30:23
◼
►
everything that's what people want and
01:30:24
◼
►
that's what they have so the sell
01:30:26
◼
►
approach was technologically really cool
01:30:28
◼
►
and interesting and they did market the
01:30:30
◼
►
really cool interesting part of it but
01:30:32
◼
►
it ended up making a console that didn't
01:30:35
◼
►
produce the results in terms of cool fun
01:30:38
◼
►
novel games that Sony wanted it to and
01:30:40
◼
►
so everybody learned the lesson of that
01:30:42
◼
►
including Sony and the ps4 was like a
01:30:43
◼
►
giant apology about the ps3 the ps4
01:30:46
◼
►
fixed everything that was wrong with the
01:30:48
◼
►
ps3 it was so conventional so
01:30:50
◼
►
straightforward had so much friggin RAM
01:30:51
◼
►
was so simple to develop for that's why
01:30:54
◼
►
the ps3 did so much better than the ps4
01:30:57
◼
►
did so much better than the ps3 that
01:31:00
◼
►
went on longer than expected but that
01:31:01
◼
►
was that was awesome so thank you John
01:31:03
◼
►
for telling us a bottle of skåne
01:31:04
◼
►
consoles they're great
01:31:06
◼
►
I won't argue with you but I've been
01:31:08
◼
►
really liking my switch lately as I keep
01:31:10
◼
►
bringing up over and over again that
01:31:11
◼
►
uses an off-the-shelf NVIDIA Tegra x1
01:31:13
◼
►
because Nintendo can't even afford to
01:31:16
◼
►
have people make mildly custom things
01:31:18
◼
►
really I love the switch I'm so it is
01:31:21
◼
►
the system I and and you know it is
01:31:24
◼
►
assume that I've been happiest with you
01:31:26
◼
►
know it's basically since my Genesis
01:31:27
◼
►
like that's I have not had a game system
01:31:29
◼
►
since my Genesis that I was dis happy
01:31:32
◼
►
with and it has almost nothing to do
01:31:34
◼
►
with the processor or the GPU I have no
01:31:37
◼
►
idea what it has in it I I didn't look
01:31:39
◼
►
at that when getting it I haven't
01:31:41
◼
►
thought to look at that since I have no
01:31:43
◼
►
idea how it compares to the Xbox 17 or
01:31:47
◼
►
whatever the hell Xbox is the current
01:31:48
◼
►
Xbox way less powerful that's how I
01:31:51
◼
►
could probably but it doesn't matter at
01:31:53
◼
►
all like it just doesn't because what
01:31:55
◼
►
matters is the games and the games are
01:31:56
◼
►
awesome like that's that that to me is
01:31:59
◼
►
so much more important than any of the
01:32:01
◼
►
specs and like I'm just I'm incredibly
01:32:04
◼
►
happy with my game console and I have no
01:32:06
◼
►
idea what's in it so it does matter in
01:32:10
◼
►
that if it was really difficult to
01:32:11
◼
►
develop for the switch it would take
01:32:13
◼
►
longer to make games that are up to the
01:32:16
◼
►
standards that you're currently playing
01:32:17
◼
►
them right and if there were fewer games
01:32:20
◼
►
because not as many developers would be
01:32:22
◼
►
able to to you know so like there is
01:32:24
◼
►
there are aspects of a technology that
01:32:26
◼
►
impact like how do we end up with good
01:32:28
◼
►
games you need to have a minimum
01:32:30
◼
►
baseline of like oh I can develop games
01:32:32
◼
►
to this and it's not too weird and I can
01:32:34
◼
►
develop them efficiently with skills I
01:32:36
◼
►
already have without encountering too
01:32:38
◼
►
many bugs without having to learn an
01:32:40
◼
►
entirely new custom dev environment and
01:32:43
◼
►
3d API and toolchain and everything like
01:32:46
◼
►
that's a part of the technology
01:32:48
◼
►
selection that does impact the part that
01:32:49
◼
►
you care about I would also argue that
01:32:51
◼
►
the power of the system also influences
01:32:54
◼
►
what you care about but it's clear that
01:32:55
◼
►
the switch is a compromise between a
01:32:58
◼
►
plugged into the wall TV connected
01:33:00
◼
►
console and a portable one so they made
01:33:03
◼
►
they have to make compromises in power
01:33:05
◼
►
and it is less powerful and I think that
01:33:07
◼
►
decrease in power gives you the huge
01:33:10
◼
►
benefits of portability which according
01:33:11
◼
►
to defend those surveys that they're
01:33:12
◼
►
running tons of people use this in
01:33:14
◼
►
portable mode so they made the right
01:33:15
◼
►
choice there but the downside is that
01:33:18
◼
►
games that are possible on the ps4 and
01:33:22
◼
►
Xbox one X and especially the Xbox one X
01:33:25
◼
►
and but also the Xbox one may not be
01:33:28
◼
►
possible on the switch and so they won't
01:33:30
◼
►
even get ports or if they do get ports
01:33:31
◼
►
they'll be cut down ports which means
01:33:33
◼
►
that most people want to play them other
01:33:34
◼
►
consoles right so power is still think
01:33:37
◼
►
the thing that Apple needs to Apple in
01:33:38
◼
►
tender needs to keep up with there there
01:33:40
◼
►
are rumors that Nintendo actually is
01:33:42
◼
►
going to come out with a sort of a
01:33:43
◼
►
switch Pro with a more powerful probably
01:33:46
◼
►
nvidia tegra x2 maybe chip inside it
01:33:48
◼
►
again probably off the shelf because
01:33:51
◼
►
that's the thing they're doing these
01:33:52
◼
►
days is making speck bumped versions of
01:33:55
◼
►
existing consoles that nevertheless play
01:33:56
◼
►
all the old games sort of like a
01:33:58
◼
►
generation and a half type thing and the
01:34:00
◼
►
reason they do that is like the Nintendo
01:34:02
◼
►
also knows if we make this more powerful
01:34:04
◼
►
we it expands the realm of the kind of
01:34:07
◼
►
games we can make the breadth of the
01:34:09
◼
►
wilds follow up if there ever is one for
01:34:10
◼
►
the switch but whatever platform it's on
01:34:13
◼
►
we'll be able to have a more detailed
01:34:15
◼
►
more expansive world than this one was
01:34:16
◼
►
in the same way that you could never do
01:34:18
◼
►
breath of the wild on a Wii U or are we
01:34:21
◼
►
like that better game that we all love
01:34:24
◼
►
it just care about the games you can't
01:34:26
◼
►
do that game on less powerful consoles
01:34:28
◼
►
because the world is too big the draw
01:34:29
◼
►
businesses are too large doesn't have
01:34:31
◼
►
the you know the heart of our software
01:34:33
◼
►
to set for all the level of detail stuff
01:34:35
◼
►
doesn't have the RAM so on and so forth
01:34:36
◼
►
so technology does enable good games and
01:34:38
◼
►
has to be pursued but absolute spec
01:34:42
◼
►
numbers are not the end-all be-all
01:34:44
◼
►
because if you add up all the
01:34:45
◼
►
theoretical floating-point operations of
01:34:46
◼
►
the cell could do it looks like it's
01:34:48
◼
►
amazing monster CPU when in the end
01:34:49
◼
►
people couldn't even figure out how to
01:34:51
◼
►
use half of it and half the launch games
01:34:52
◼
►
we're leaving leaving huge swaths of the
01:34:55
◼
►
surface area the silicon surface area of
01:34:57
◼
►
the chip idle because they just couldn't
01:34:58
◼
►
figure out how to even use all those
01:35:00
◼
►
cores and their engine only knew how to
01:35:01
◼
►
use like one or two so they would use
01:35:03
◼
►
one or two and leave half the hardware
01:35:04
◼
►
idle like the launch games that's not a
01:35:07
◼
►
good situation and just put a period on
01:35:10
◼
►
this four hour ask ATP hey I really love
01:35:14
◼
►
having the ability to pop the switch out
01:35:17
◼
►
of the dock and just walk around with it
01:35:18
◼
►
and I might be the only one I mean
01:35:20
◼
►
obviously what you said John is that it
01:35:22
◼
►
sounds like in in Nintendo is seeing a
01:35:24
◼
►
lot of that but they released there is
01:35:26
◼
►
some numbers like we surveyed their
01:35:27
◼
►
users like something that Apple never
01:35:29
◼
►
how often do you use your switch docks
01:35:31
◼
►
portable and both and like the number
01:35:34
◼
►
like the number of people who are like
01:35:35
◼
►
me and Marco who only use a docked was
01:35:38
◼
►
very small it was like 20% or something
01:35:40
◼
►
and 80% of people are using a portable
01:35:42
◼
►
at least some of the time yeah yeah and
01:35:44
◼
►
I use it probably half and half to be
01:35:47
◼
►
honest which I know is probably barbaric
01:35:49
◼
►
to you but you know it is what it is all
01:35:51
◼
►
right so we'll try to do an abridged a
01:35:53
◼
►
couple of ask ATP's to round this out
01:35:55
◼
►
Johnny Oh would like to know hey what's
01:35:58
◼
►
the deal with sports
01:35:59
◼
►
he writes please explain to the nerd
01:36:01
◼
►
crowd the concept of being a sports team
01:36:03
◼
►
fan I don't understand why people refer
01:36:05
◼
►
to my team etc unless they've actually
01:36:07
◼
►
played for that team well you've written
01:36:08
◼
►
into the right podcast Johnny er
01:36:10
◼
►
supports experts here now we can cover
01:36:13
◼
►
this quickly so Sports is about more
01:36:16
◼
►
than just as with anything in life is
01:36:18
◼
►
about more than just looking at the the
01:36:19
◼
►
quote unquote ones and zeros of it and
01:36:22
◼
►
looking kind of a little bit deeper and
01:36:23
◼
►
so let's talk about my team so I went to
01:36:26
◼
►
school at Virginia Tech in Blacksburg
01:36:28
◼
►
Virginia and Virginia Tech had at the
01:36:31
◼
►
time this was in the very early 2000s
01:36:33
◼
►
had a exceptionally great football team
01:36:35
◼
►
that was quarterbacked by Michael Vick
01:36:38
◼
►
who ended up being a not so
01:36:40
◼
►
exceptionally great human being the
01:36:42
◼
►
dukey's home pods but are they whatever
01:36:45
◼
►
they are Hokies
01:36:46
◼
►
there we go yep yeah so the reason we
01:36:50
◼
►
would one would be enthusiastic about
01:36:53
◼
►
that is because in the case of college
01:36:55
◼
►
sports that's your peers like they were
01:36:56
◼
►
also students of the same University
01:36:58
◼
►
that are playing in this Gill National
01:37:02
◼
►
Arena and so why is it my team because I
01:37:06
◼
►
was also a student at Virginia Tech just
01:37:09
◼
►
like because you went to school in the
01:37:13
◼
►
same and same school that they did right
01:37:15
◼
►
so you were there right and they were
01:37:18
◼
►
there right so doesn't it make it our
01:37:20
◼
►
time you don't get that reference stop
01:37:23
◼
►
laughing Margo no I'm laughing at the
01:37:25
◼
►
ridiculousness of this situation like
01:37:26
◼
►
you're right I don't the reference but
01:37:28
◼
►
like like I like like when I was in high
01:37:30
◼
►
school I was in the marching band for
01:37:32
◼
►
the football team right so like I was
01:37:34
◼
►
literally at every football game sitting
01:37:37
◼
►
30 feet from the football players
01:37:39
◼
►
watching the whole game participating in
01:37:43
◼
►
like playing music to encourage them and
01:37:45
◼
►
celebrate victories in the game and I
01:37:47
◼
►
still wouldn't say we won okay I would
01:37:50
◼
►
never like my team our team like it was
01:37:53
◼
►
literally I was right there I was
01:37:54
◼
►
somewhat involved I would never thought
01:37:57
◼
►
that way this is my team I couldn't give
01:38:00
◼
►
less of a craft they did I think gays KC
01:38:04
◼
►
is explaining is an accurate explanation
01:38:06
◼
►
of why people feel it's their team yeah
01:38:08
◼
►
I just I was my kind of thing snarky and
01:38:10
◼
►
I'm silly but I think people who go to
01:38:12
◼
►
the school do feel it's their team
01:38:13
◼
►
because they go to the same school
01:38:14
◼
►
despite the fact that I feel like most
01:38:16
◼
►
college athletes especially biased love
01:38:18
◼
►
are really going to a different school
01:38:19
◼
►
than you are oh that's variance of
01:38:21
◼
►
school in your experience of school
01:38:23
◼
►
absolutely but it is still your school
01:38:25
◼
►
and you are going to it and so are they
01:38:27
◼
►
yeah and and this is also applicable for
01:38:31
◼
►
professional sports except it's a much
01:38:33
◼
►
more nebulous Association that the
01:38:35
◼
►
school is your state and/or region
01:38:37
◼
►
exactly so country for the Toronto
01:38:40
◼
►
vision right so if you look at a
01:38:42
◼
►
professional sports team it's often that
01:38:44
◼
►
it's the team that either your family
01:38:46
◼
►
has been rooting for so as an example
01:38:48
◼
►
I'm a fan of the New York Giants and my
01:38:51
◼
►
grandfather my mother's father has been
01:38:53
◼
►
a Giants fan pretty much since the
01:38:55
◼
►
franchise started and so I just grew up
01:38:57
◼
►
watching the Giants such as what we did
01:38:59
◼
►
and at the time we lived in the New York
01:39:01
◼
►
area and so it made sense for that to be
01:39:04
◼
►
our team because of geographic proximity
01:39:06
◼
►
where this really falls apart is all the
01:39:09
◼
►
completely that all the people who are
01:39:13
◼
►
woefully uninformed and think that the
01:39:14
◼
►
Dallas Cowboys or the Pittsburgh
01:39:16
◼
►
Steelers are good football teams with
01:39:18
◼
►
the notable exception of the 10 fans
01:39:20
◼
►
from each team that actually live in
01:39:22
◼
►
Dallas or Pittsburgh because if you ever
01:39:24
◼
►
notice an NFL fan generally speaking
01:39:27
◼
►
they either like the Cowboys or the
01:39:28
◼
►
Steelers and generally speaking they
01:39:30
◼
►
have no association with either
01:39:31
◼
►
Pittsburgh or Dallas not that I'm bitter
01:39:34
◼
►
that's old football fans who remember
01:39:36
◼
►
when the Cowboys and steals Steelers
01:39:40
◼
►
they win Super Bowls isn't it now about
01:39:42
◼
►
like Cowboys versus the cheaters it's
01:39:44
◼
►
really purses anybody and then the
01:39:47
◼
►
cheaters are John's team actually and I
01:39:49
◼
►
don't have a team well cuz your team is
01:39:51
◼
►
cheaters yes I wouldn't want to claim
01:39:53
◼
►
I wasn't rooting for the Patriots in the
01:39:57
◼
►
so anyway so the idea is that take
01:39:59
◼
►
something that you either participated
01:40:01
◼
►
in as a kid so as an example I played a
01:40:04
◼
►
little bit of basketball as a kid and
01:40:06
◼
►
imagine watching something that you can
01:40:08
◼
►
do all right but watching some watching
01:40:11
◼
►
somebody who is a professional at that
01:40:13
◼
►
thing and it's just it's it's almost
01:40:16
◼
►
poetic watching how good they are at
01:40:18
◼
►
that particular skill in that particular
01:40:20
◼
►
sport that's what's that's what's fun
01:40:22
◼
►
about it and then when you add in that
01:40:24
◼
►
kind of ownership either by way of a
01:40:26
◼
►
school affiliation or geographic
01:40:29
◼
►
it just becomes fun and you know why
01:40:32
◼
►
would you watch somebody play a video
01:40:34
◼
►
game right it's the same thing now maybe
01:40:36
◼
►
you wouldn't claim that that's your team
01:40:37
◼
►
within the video game but many games
01:40:39
◼
►
have teams now to though point you sport
01:40:42
◼
►
eSports actually do have teams and the
01:40:43
◼
►
teams are original and they're so
01:40:45
◼
►
they're trying to adopt that model yeah
01:40:46
◼
►
but you get the idea is that imagine
01:40:49
◼
►
it's something that you do but it's some
01:40:51
◼
►
other people that do it a hell of a lot
01:40:52
◼
►
better than you will ever do it and it's
01:40:55
◼
►
just cool to watch and plus you know
01:40:57
◼
►
games are fun games are fun to watch
01:40:58
◼
►
games are fun to play and so it's just a
01:41:00
◼
►
confluence of all of that and I have a
01:41:02
◼
►
feeling that Johnny oh you're gonna
01:41:04
◼
►
listen to this and be like yeah that
01:41:05
◼
►
didn't convince me at all and that's
01:41:06
◼
►
okay not it sports aren't for everyone
01:41:08
◼
►
and I'm not a crazy sports person that
01:41:10
◼
►
watches ESPN all day every day and lives
01:41:12
◼
►
for SportsCenter or anything like that I
01:41:14
◼
►
just enjoy football and occasionally a
01:41:17
◼
►
couple other sports too well the
01:41:18
◼
►
question was about why do I endorse was
01:41:20
◼
►
about why being a sports team fan of
01:41:23
◼
►
having my team I think you did address
01:41:24
◼
►
that but like it doesn't I don't think
01:41:26
◼
►
the question was like why are sports and
01:41:27
◼
►
durable period like just to see
01:41:28
◼
►
achievement a human achievement or
01:41:30
◼
►
whatever it's about the fandom and my
01:41:33
◼
►
team type of thing to that end if I was
01:41:35
◼
►
to give my short version of the answer
01:41:36
◼
►
this would be that sports are a socially
01:41:39
◼
►
acceptable outlet for xenophobia well
01:41:41
◼
►
that's who that - not that I was making
01:41:44
◼
►
fun of Pittsburgh Steelers or Dallas
01:41:46
◼
►
Cowboys fans at all just moments ago all
01:41:49
◼
►
Tee tee on air writes hey I know you're
01:41:51
◼
►
not a big fan of Facebook and what they
01:41:53
◼
►
do with their data how do you guys feel
01:41:55
◼
►
about this whole Instagram thing since
01:41:57
◼
►
Instagram is owned by Facebook and I
01:42:00
◼
►
don't have a good answer for this I will
01:42:02
◼
►
be the first to tell you I do not have a
01:42:03
◼
►
good answer for this and my answer is I
01:42:06
◼
►
freaking love Instagram and I'm gonna
01:42:08
◼
►
steal Marcus thunder
01:42:10
◼
►
Steele Marcos line and say it's my happy
01:42:11
◼
►
place and because it's my happy place
01:42:14
◼
►
despite the fact that they're insistent
01:42:15
◼
►
on trying to ruin it I'm going to keep
01:42:18
◼
►
using it until I have an even more
01:42:20
◼
►
compelling reason not to use it I will I
01:42:22
◼
►
do have a Facebook account I
01:42:23
◼
►
occasionally look at it I would happily
01:42:26
◼
►
get rid of my Facebook account
01:42:28
◼
►
long before I would get rid of my
01:42:29
◼
►
Instagram account and that's just a
01:42:31
◼
►
choice I'm making I'm not saying it's a
01:42:33
◼
►
good choice I'm not saying it's
01:42:34
◼
►
reasonable I'm not saying it's not
01:42:35
◼
►
hypocritical or backwards or whatever
01:42:36
◼
►
but it's just my choice Marco yeah I
01:42:39
◼
►
mean this it's a really like I talked a
01:42:42
◼
►
little bit on Twitter about this earlier
01:42:43
◼
►
like it's hard because you know the the
01:42:46
◼
►
tech giant's are so big like Facebook
01:42:49
◼
►
owns so much stuff if you're trying to
01:42:51
◼
►
for instance get off all Facebook
01:42:53
◼
►
services what if you're in one of the
01:42:55
◼
►
many parts of the world where whatsapp
01:42:57
◼
►
is like the default messaging platform
01:43:01
◼
►
like that's that applies to a lot of
01:43:03
◼
►
places to a lot of people there's a
01:43:05
◼
►
reason why Facebook bought it for what
01:43:06
◼
►
was like 19 billion dollars or something
01:43:08
◼
►
like that like it's everywhere in
01:43:10
◼
►
certain places like it I know it's kind
01:43:13
◼
►
of oxymoron but like it's like because
01:43:15
◼
►
whatsapp is not very big in the US so
01:43:17
◼
►
like US residents might not realize how
01:43:19
◼
►
big of a deal it is but everywhere else
01:43:21
◼
►
in the world whatsapp is huge and really
01:43:23
◼
►
is like it you know it's bigger than SMS
01:43:25
◼
►
it's bigger than messaging it's bigger
01:43:26
◼
►
than iMessage like it's bigger than
01:43:27
◼
►
everything in certain parts of the world
01:43:29
◼
►
just to tell somebody like oh well
01:43:31
◼
►
Facebook happens to own that and
01:43:32
◼
►
Facebook is a terrible company and so
01:43:34
◼
►
you should quit you know everything of
01:43:36
◼
►
theirs including whatsapp that could
01:43:38
◼
►
really have a pretty significant
01:43:40
◼
►
negative impact on on someone's life if
01:43:42
◼
►
they're in an area where like whatsapp
01:43:44
◼
►
is it's big for them this and it's hard
01:43:46
◼
►
like I I love the idea of like dropping
01:43:50
◼
►
a tech giant that that is you know being
01:43:53
◼
►
you know horrible to people or to its
01:43:56
◼
►
company or to data or whatever else in
01:43:59
◼
►
some cases it's easier than others like
01:44:02
◼
►
when uber is being terrible which
01:44:04
◼
►
happens all the time like you know a lot
01:44:05
◼
►
of us move to lift like I did I haven't
01:44:07
◼
►
used uber since all that crap and
01:44:09
◼
►
whatever it was like a year ago saying
01:44:11
◼
►
I've been using lyft and it's you know
01:44:12
◼
►
what it's totally fine because every
01:44:14
◼
►
everywhere I've been like I don't I
01:44:16
◼
►
don't use ride-sharing that often
01:44:17
◼
►
usually it's only like when I'm
01:44:18
◼
►
traveling somewhere but you know every
01:44:20
◼
►
time I've used I've like hired a lift it
01:44:23
◼
►
and totally fine but there are certain
01:44:25
◼
►
regions where like lift just doesn't
01:44:27
◼
►
really serve or doesn't serve anywhere
01:44:30
◼
►
near well enough to be useful and so
01:44:32
◼
►
people there have to use you know suck
01:44:33
◼
►
it up and use uber and I'm not gonna
01:44:36
◼
►
tell them like don't use any of these
01:44:37
◼
►
services like if they sometimes that's
01:44:39
◼
►
your best option
01:44:40
◼
►
sometimes that's your only option so
01:44:42
◼
►
it's it and so with Facebook like they
01:44:44
◼
►
own so much and and a lot of what they
01:44:47
◼
►
own you know both things like whatsapp
01:44:50
◼
►
and and Instagram instagrams little bit
01:44:52
◼
►
of a special case which get to in a
01:44:53
◼
►
second but like you know this stuff they
01:44:55
◼
►
own like whatsapp and the core Facebook
01:44:56
◼
►
service itself for a lot of people they
01:45:00
◼
►
can just drop this stuff and it's no big
01:45:02
◼
►
and that's great I encourage you to but
01:45:04
◼
►
for a lot of people like if they aren't
01:45:07
◼
►
on Facebook they can no longer see like
01:45:10
◼
►
the pictures of their shoulder of their
01:45:12
◼
►
grandchildren because that's the only
01:45:14
◼
►
place where people post them or like
01:45:15
◼
►
like like I have never been a really
01:45:19
◼
►
active Facebook user I've never like
01:45:20
◼
►
posted stuff to Facebook or anything
01:45:23
◼
►
else but I do regularly check to
01:45:26
◼
►
communities on Facebook because that's
01:45:28
◼
►
the only place that these communities
01:45:30
◼
►
exist one of them is for our summer
01:45:33
◼
►
place and one of them is for the local
01:45:35
◼
►
school like there's like a group of like
01:45:37
◼
►
parents for the local school on Facebook
01:45:40
◼
►
and a lot of times that is the the first
01:45:43
◼
►
the best or sometimes the only place
01:45:45
◼
►
that certain very relevant news or info
01:45:49
◼
►
is posted and this applies like lots of
01:45:51
◼
►
people they're kind of stuck using
01:45:53
◼
►
Facebook for this reason because there's
01:45:55
◼
►
some kind of community or something that
01:45:57
◼
►
that only posts incredibly important to
01:46:00
◼
►
them information on Facebook so it's
01:46:03
◼
►
really hard to tell people like that you
01:46:05
◼
►
should stop using Facebook because the
01:46:07
◼
►
impact of them not using Facebook like
01:46:10
◼
►
like the cost to Facebook of one less
01:46:13
◼
►
account is probably virtually nothing
01:46:16
◼
►
compared to the cost in that person's
01:46:19
◼
►
life of not having access to these
01:46:21
◼
►
communities or this information that is
01:46:23
◼
►
posted there so it's hard to make that
01:46:25
◼
►
argument that people who were in a
01:46:27
◼
►
situation like that should do it and I
01:46:29
◼
►
made the analogy earlier on Twitter it's
01:46:31
◼
►
it's kind of like when people get mad
01:46:33
◼
►
because they have like a bad experience
01:46:34
◼
►
with a flight and they try to like swear
01:46:36
◼
►
off an arrow
01:46:37
◼
►
forever and there's like five airlines
01:46:40
◼
►
and like they don't they don't all go to
01:46:42
◼
►
all the same places so like like you
01:46:44
◼
►
know if you live in say like a hub for
01:46:47
◼
►
United and United and you get you have a
01:46:50
◼
►
bad experience on United but just common
01:46:52
◼
►
it's terrible like what are you gonna do
01:46:55
◼
►
we're off united it was like if you live
01:46:57
◼
►
somewhere that's one of their hubs and
01:46:58
◼
►
all the flights going in and out are
01:46:59
◼
►
united you're gonna have a really hard
01:47:01
◼
►
time flying anywhere after that and
01:47:03
◼
►
there's not that many airlines so if you
01:47:05
◼
►
if you swear one off when you have a bad
01:47:08
◼
►
experience and you eat say you're never
01:47:09
◼
►
gonna fly with them again that starts to
01:47:13
◼
►
impact your life pretty significantly
01:47:14
◼
►
without too much time and so I feel like
01:47:19
◼
►
the tech giants are in a similar
01:47:20
◼
►
situation where like they owned so much
01:47:22
◼
►
and so much of so many views of these
01:47:26
◼
►
like big tech services are so critical
01:47:29
◼
►
to people's lives and many of them don't
01:47:32
◼
►
have direct alternatives or direct or
01:47:36
◼
►
they have such lock into certain
01:47:37
◼
►
communities that's very it's kind of
01:47:39
◼
►
unrealistic to expect people to move in
01:47:41
◼
►
mass that it's really hard to just tell
01:47:45
◼
►
people like you shouldn't use everything
01:47:47
◼
►
Instagram is is a bit of a special case
01:47:50
◼
►
because to a lot of people Instagram is
01:47:53
◼
►
not critical you know it's not like it
01:47:55
◼
►
isn't often like part of your job or
01:47:57
◼
►
anything but like like for me if I quit
01:47:59
◼
►
Instagram I would lose access to a lot
01:48:02
◼
►
of like my friends and my family's
01:48:04
◼
►
photos because that's where they all
01:48:05
◼
►
post them you know and like they don't
01:48:07
◼
►
have blogs they don't have websites we
01:48:09
◼
►
don't have photo shares elsewhere and
01:48:11
◼
►
maybe we could try to set some up but
01:48:13
◼
►
like that that becomes a much harder
01:48:14
◼
►
problem for like for me to be taking a
01:48:16
◼
►
political stance to say I don't want to
01:48:18
◼
►
use Facebook stuff anymore to then try
01:48:20
◼
►
to convince all my friends and family
01:48:21
◼
►
and people I don't know very well who I
01:48:23
◼
►
just enjoy their photos like hey you
01:48:26
◼
►
know can you instead start posting these
01:48:28
◼
►
over here or in addition start postings
01:48:30
◼
►
over here like it becomes a much harder
01:48:32
◼
►
harder proposition and you know I could
01:48:36
◼
►
I would be fine without Facebook I would
01:48:38
◼
►
just lose access to these communities
01:48:40
◼
►
that are occasionally useful to me and
01:48:44
◼
►
I'd be fine with that Instagram I would
01:48:45
◼
►
be less happy there certain like just
01:48:48
◼
►
you know inertia that in that
01:48:51
◼
►
like I've been on Instagram since I
01:48:52
◼
►
think 2010 my entire you know like the
01:48:56
◼
►
entire life I have here in the suburbs
01:48:59
◼
►
that includes the house my dog the
01:49:03
◼
►
entire life of my son has all been
01:49:06
◼
►
cataloged routinely on Instagram every
01:49:09
◼
►
year TIFF makes a photo book of
01:49:11
◼
►
Instagram photos for our family that's
01:49:14
◼
►
kind of like our families aren't like
01:49:15
◼
►
our family photo albums are like these
01:49:17
◼
►
Instagram books like it would it would
01:49:20
◼
►
disrupt a lot of that stuff and so I
01:49:24
◼
►
it's hard for me to overstate how much I
01:49:28
◼
►
dislike and disrespect Facebook the
01:49:31
◼
►
people who run Facebook the the idea of
01:49:34
◼
►
Facebook and and just the horrible
01:49:37
◼
►
amoral you know morally bankrupt people
01:49:40
◼
►
they're included right at the top right
01:49:42
◼
►
up to Zuckerberg and Sheryl Sandberg
01:49:44
◼
►
right at the top like they are morally
01:49:46
◼
►
bankrupt horrible people doing horrible
01:49:48
◼
►
things and that's also not very new
01:49:50
◼
►
that's it's not like this just started
01:49:51
◼
►
happening and this 2016 election like
01:49:53
◼
►
this is not new at all they always have
01:49:55
◼
►
been horrible people doing horrible
01:49:57
◼
►
things they're spineless turds and
01:49:58
◼
►
cowards I really really do not like them
01:50:01
◼
►
but I also can't totally avoid their
01:50:04
◼
►
services and retain like access to
01:50:07
◼
►
certain information that I need and want
01:50:09
◼
►
and you know the the joy and family and
01:50:14
◼
►
friends connections I get through
01:50:16
◼
►
Instagram so it's it's hard to avoid
01:50:20
◼
►
it's it's not a simple thing it isn't it
01:50:23
◼
►
isn't so simple to say like you know you
01:50:26
◼
►
know are you being hypocritical by still
01:50:28
◼
►
using it or you know why haven't you
01:50:29
◼
►
quit yet like to a lot of people it's
01:50:31
◼
►
more complicated than that and it's it
01:50:33
◼
►
isn't it's a bigger calculus than just
01:50:36
◼
►
like do you like these people or not
01:50:38
◼
►
because I hate those people but I still
01:50:41
◼
►
you know I've decided that the that like
01:50:44
◼
►
the statement I would make by leaving is
01:50:46
◼
►
too small to for the the cost it would
01:50:50
◼
►
be to me in my life you call those
01:50:52
◼
►
services too big to bail I guess
01:50:56
◼
►
Wow I see what you did there that's
01:50:58
◼
►
where you buy the cricket oh yeah
01:51:00
◼
►
definitely not affect in there I think
01:51:01
◼
►
that was quality commands you would like
01:51:04
◼
►
you would like to get out of them but
01:51:05
◼
►
they're just too big you can't convince
01:51:06
◼
►
everybody um so two things one I'm going
01:51:10
◼
►
to remind the world and the recording
01:51:13
◼
►
that I'm speaking into to take credit
01:51:15
◼
►
for the airline analogy you just make is
01:51:17
◼
►
I'm pretty sure I made that exact same
01:51:19
◼
►
one a couple years ago although you
01:51:21
◼
►
probably don't remember also I'm pretty
01:51:23
◼
►
sure jar Mark made it before you yeah no
01:51:25
◼
►
it's it's Turtles all the way down no I
01:51:33
◼
►
mean like in real life not in a podcast
01:51:35
◼
►
sometimes I say things that aren't
01:51:36
◼
►
recorded on podcast did you really save
01:51:38
◼
►
them then yeah this is not recording who
01:51:43
◼
►
can tell and two I'm going to predict
01:51:46
◼
►
that three weeks from now or so there
01:51:51
◼
►
will be a podcast featuring me where I
01:51:54
◼
►
talk about this very same issue at
01:51:55
◼
►
length and so I'm not going to talk
01:51:57
◼
►
about at length here so if you're
01:51:58
◼
►
interested in hearing that discussion
01:52:00
◼
►
that will probably happen sometime in
01:52:03
◼
►
the next three weeks you can check out
01:52:05
◼
►
reconcilable differences on real aid fm
01:52:07
◼
►
I look forward to hearing that in six to
01:52:09
◼
►
eight weeks erectus is by the way one of
01:52:13
◼
►
my favorite podcasts in the entire world
01:52:14
◼
►
I love that show so much yeah it's quite
01:52:16
◼
►
good you really should be you the
01:52:18
◼
►
listeners should really be listening to
01:52:19
◼
►
that if you're not already and and not
01:52:21
◼
►
unlike this show the shows do tend to
01:52:23
◼
►
run a little long but they are worth
01:52:24
◼
►
every damn minute so you should be
01:52:26
◼
►
checking that out thanks to our sponsors
01:52:28
◼
►
this week betterment Squarespace and
01:52:29
◼
►
insta bug and we'll see you next week
01:52:34
◼
►
now the show is over they didn't even
01:52:37
◼
►
mean to begin because it was accidental
01:52:41
◼
►
oh it was accidental johnny research
01:52:47
◼
►
Margo and Casey wouldn't let him cuz it
01:52:50
◼
►
was accidentally was accidental you can
01:52:56
◼
►
find a CAS URL is Esther that's Casey
01:53:10
◼
►
less and a are Co a RM auntie Marco
01:53:16
◼
►
SI r AC USA Syracuse
01:53:27
◼
►
a lot of people have been reaching out
01:53:38
◼
►
and saying hey Casey have you thought
01:53:39
◼
►
about the Kea stinger GT you should
01:53:42
◼
►
think about it it's a nice car it's not
01:53:44
◼
►
that nice it's nice be upset in it see
01:53:48
◼
►
it in like the interior in d2 pedals but
01:53:51
◼
►
otherwise if you you know other than
01:53:52
◼
►
that mrs. Lincoln how did you enjoy the
01:53:54
◼
►
play otherwise it sounds nice
01:53:56
◼
►
it did ty BMW 340 I and in comparison
01:53:59
◼
►
test which shows just how far BMWs
01:54:01
◼
►
fallen I think I mentioned that in a
01:54:02
◼
►
past show BMWs I actually occurred to me
01:54:06
◼
►
just the other day I was saying this to
01:54:07
◼
►
somebody shoot I don't remember who was
01:54:08
◼
►
but it wasn't on a podcast I guess I
01:54:10
◼
►
never said it I was walking back up the
01:54:14
◼
►
driveway from getting the Mayall and I
01:54:16
◼
►
looked at the garage and I looked at
01:54:18
◼
►
Aaron's car and went to my car I looked
01:54:20
◼
►
at my car for a while and it occurred to
01:54:24
◼
►
me just a few years ago like especially
01:54:28
◼
►
in 2013 for example when when Marco and
01:54:31
◼
►
me and underscore went to the driving
01:54:33
◼
►
school just a few years ago I would have
01:54:35
◼
►
said I was pretty much equally into
01:54:38
◼
►
Apple and BMW like that was during the
01:54:41
◼
►
heyday of my BMW loved speaking of
01:54:42
◼
►
heydays and I loved both of those brands
01:54:46
◼
►
more than almost anything and I don't
01:54:50
◼
►
really give a crap about BMW anymore I
01:54:52
◼
►
feel like I've been so let down by this
01:54:54
◼
►
one this one experience and I know I
01:54:57
◼
►
shouldn't judge all BMWs forever more
01:54:59
◼
►
based on one somewhat crummy almost
01:55:02
◼
►
lemon but I just I can't find myself I
01:55:06
◼
►
can't find myself getting excited by BMW
01:55:08
◼
►
anymore yeah I'm also I mean I think I'm
01:55:11
◼
►
in a very similar boat but may even
01:55:14
◼
►
workstream like BMWs doesn't relevant to
01:55:16
◼
►
me anymore like I you know when I moved
01:55:18
◼
►
to Tesla like I didn't realize quite how
01:55:22
◼
►
different it would be and quite how much
01:55:25
◼
►
it would make all other cars
01:55:27
◼
►
it's just seem like the past by
01:55:29
◼
►
comparison in multiple ways not just the
01:55:31
◼
►
drivetrain but like you know like the
01:55:33
◼
►
just hat you know that the big
01:55:34
◼
►
touchscreen having the some of the more
01:55:37
◼
►
like smart useful little features the
01:55:41
◼
►
app features some of
01:55:42
◼
►
the the practicalities of just like the
01:55:44
◼
►
giant hatchback and how much space how
01:55:46
◼
►
much cargo space there isn't it it's
01:55:48
◼
►
super nice like yesterday I brought I
01:55:51
◼
►
had a flat tire my bike it had to get a
01:55:55
◼
►
new inner tube but I don't know how to
01:55:56
◼
►
do that so I brought my bike to the
01:55:58
◼
►
store in town to have them do it and I
01:56:01
◼
►
fit this giant you know 27.5 Plus
01:56:05
◼
►
semi-fat bike in the back of my car and
01:56:08
◼
►
I opened the open the truck it doesn't
01:56:10
◼
►
fit with a lot of leeway but it does fit
01:56:11
◼
►
and like I open the trunk when I got
01:56:15
◼
►
there like parked in the street and I
01:56:16
◼
►
pulled this giant bike out there's this
01:56:18
◼
►
I'm like wow you just pulled that out of
01:56:21
◼
►
that car like it's so nice anyway yeah I
01:56:25
◼
►
I kind of have the a similar feeling of
01:56:29
◼
►
like like I have no interest in like go
01:56:31
◼
►
on a test drive the new m5 or anything
01:56:33
◼
►
like that like and that's why it's one
01:56:35
◼
►
of the reasons why it was so hard for me
01:56:36
◼
►
to answer that question a few weeks ago
01:56:37
◼
►
of like you know what car would you have
01:56:39
◼
►
if you couldn't have you know this
01:56:41
◼
►
thing's the Tesla like I I really have
01:56:44
◼
►
no idea I'm not interested in any other
01:56:46
◼
►
cars at all and you know again maybe
01:56:49
◼
►
that will change in the future you know
01:56:51
◼
►
when there's more electric options from
01:56:52
◼
►
everybody but honestly I don't
01:56:54
◼
►
anticipate that changing in the near
01:56:56
◼
►
future I think it's what we're gonna be
01:56:57
◼
►
a far future thing but anyway I I'm
01:57:01
◼
►
totally with you like what BMW the
01:57:04
◼
►
direction they've gone in has has
01:57:06
◼
►
seemingly been you know significantly
01:57:07
◼
►
more mass luxury market like obviously
01:57:10
◼
►
going after a lot of what were probably
01:57:12
◼
►
formerly Alexis customers and you know
01:57:17
◼
►
that a lot of that came at the cost of
01:57:18
◼
►
the enthusiasts Joby's not gonna get any
01:57:22
◼
►
like Cisco surahs lesson customers need
01:57:23
◼
►
reliability they're going after Mercedes
01:57:25
◼
►
customers reliability but want a softer
01:57:28
◼
►
car yeah that's fair yeah but it was
01:57:31
◼
►
kind of funny that like kind of like the
01:57:33
◼
►
the decline of BMWs appeal to us has
01:57:37
◼
►
correspondant somewhat to the decline of
01:57:40
◼
►
Apple's appeal to us it's kind of sad
01:57:43
◼
►
hi you took them you took my moment cuz
01:57:45
◼
►
I was about to say the same that was
01:57:46
◼
►
obvious you can't blame me for that but
01:57:49
◼
►
still but nah right you can have any but
01:57:51
◼
►
I mean I shouldn't cut you off it Here I
01:57:53
◼
►
am so since I have I feel of
01:57:56
◼
►
very similarly but way way way less so
01:57:59
◼
►
about Apple that there are things that
01:58:02
◼
►
are annoying me about Apple that never
01:58:05
◼
►
used to annoy me you know and will and
01:58:07
◼
►
I'll beat up on Siri just briefly
01:58:08
◼
►
because that's the most obvious example
01:58:10
◼
►
like you know anytime I go to use Siri
01:58:12
◼
►
I'm just died a little inside not
01:58:15
◼
►
literally of course that's a bit what
01:58:17
◼
►
support I'm looking for hyperbolic I
01:58:18
◼
►
don't whatever anyway it's a bit extreme
01:58:20
◼
►
but but nevertheless it's like it annoys
01:58:24
◼
►
me every time in a way that Apple stuff
01:58:25
◼
►
used to delight me every time
01:58:27
◼
►
consistently that I touched it and and I
01:58:30
◼
►
feel you know I feel like it's this
01:58:33
◼
►
vector is the same direction but a far
01:58:36
◼
►
smaller magnitude that I'm getting I'm
01:58:40
◼
►
finding myself not is emotionally like
01:58:44
◼
►
excited by Apple stuff as I was in the
01:58:47
◼
►
past now there are exceptions like just
01:58:49
◼
►
the other day I looked down at my iPhone
01:58:50
◼
►
10 and I was like you know what this is
01:58:52
◼
►
a really awesome phone and having that
01:58:56
◼
►
swipe gesture has made everything better
01:58:58
◼
►
and in the lack of a home button like
01:59:00
◼
►
face ID still does drive me nuts in a
01:59:02
◼
►
few hey he's put by and large it's so
01:59:05
◼
►
cool and so I'm not trying to say that
01:59:06
◼
►
I've like lost hope and Apple by any
01:59:08
◼
►
means but and certainly the alternatives
01:59:10
◼
►
that's we've gone around and around
01:59:11
◼
►
about numerous times on the show the
01:59:13
◼
►
alternatives are not really alternatives
01:59:15
◼
►
but but nevertheless I I find myself
01:59:19
◼
►
getting similarly disappoint yeah I'm
01:59:23
◼
►
not mad I'm disappointed in you Apple
01:59:24
◼
►
and and that's that's a bummer because
01:59:27
◼
►
it's I mean it's just a company right
01:59:29
◼
►
like it and here again like have to come
01:59:30
◼
►
back to the SKT P about sports like
01:59:32
◼
►
Apple is kind of my team and Marco I'm
01:59:35
◼
►
definitely taking a page out of your
01:59:36
◼
►
PlayBook on that one cuz you've made
01:59:37
◼
►
this point for years that Apple was kind
01:59:39
◼
►
of your team and I feel like my team
01:59:41
◼
►
isn't it's not a slump that's that's
01:59:43
◼
►
dramatic but my team is not winning
01:59:46
◼
►
championships left and right like they
01:59:47
◼
►
used to be and that's that's a little
01:59:49
◼
►
bit of a bummer
01:59:50
◼
►
yeah and it's I think it's especially
01:59:53
◼
►
it's a little depressing when you don't
01:59:56
◼
►
have something else to replace that
01:59:56
◼
►
have something else to replace that
00:00:00
◼
►
it's gonna be long you know long drive
00:00:02
◼
►
but I bought walkie-talkies so that we
00:00:04
◼
►
could be like Top Gear stuff ain't gonna
00:00:08
◼
►
find out how crappy walkie-talkies are
00:00:10
◼
►
compared to modern digital cell network
00:00:12
◼
►
just start calling each other yeah but
00:00:14
◼
►
they're really fast like that something
00:00:15
◼
►
like you just push a button and talk
00:00:16
◼
►
that's like no linear static type type
00:00:18
◼
►
type you know I got decent ones right
00:00:22
◼
►
when I said the modern digital cell
00:00:23
◼
►
network I meant with the voice like you
00:00:26
◼
►
do you know you're you can talk into
00:00:27
◼
►
your phone oh yeah no one does that
00:00:30
◼
►
I'm just saying you can call people on
00:00:33
◼
►
no oh how we miss the days of the Nextel
00:00:37
◼
►
push-to-talk
00:00:38
◼
►
yeah no it's not it's not push-to-talk
00:00:40
◼
►
if you just leave the call connected all
00:00:41
◼
►
the time you don't even have to push you
00:00:45
◼
►
set up a WebEx in each car Jesus now
00:00:48
◼
►
definitely going to bed
00:00:50
◼
►
Damien Shaw writes Google home allows
00:00:53
◼
►
for both compound commands and
00:00:54
◼
►
context-sensitive commands I do this all
00:00:56
◼
►
the time quote play something and set
00:00:59
◼
►
volume to five it gets it every time and
00:01:01
◼
►
quote Google what's the weather in San
00:01:04
◼
►
Diego - I just said it oh well sorry
00:01:06
◼
►
hey cylinder what's the weather in San
00:01:08
◼
►
Diego today a few seconds later
00:01:10
◼
►
hey cylinder what about tomorrow and at
00:01:12
◼
►
all that also always works for Damian
00:01:15
◼
►
Shaw yeah I mean this was my bad because
00:01:17
◼
►
I said last episode that none of the
00:01:18
◼
►
cylinder supported multiple commands in
00:01:21
◼
►
one sentence I'm not talking about a
00:01:23
◼
►
follow up like afterwards I'm talking
00:01:25
◼
►
about like play Weezer and the volume to
00:01:28
◼
►
five or you know make a pasta time or
00:01:30
◼
►
five minutes and a sauce timer for 20
00:01:32
◼
►
minutes like stuff like that like that's
00:01:33
◼
►
having all that be in one command and I
00:01:36
◼
►
don't even know it did anybody say if it
00:01:38
◼
►
can do multiple name timers I don't even
00:01:39
◼
►
know anyway it doesn't matter it
00:01:41
◼
►
apparently Google home can do it with
00:01:43
◼
►
certain commands so oh well I made a
00:01:46
◼
►
I wish Siri and the Amazon service would
00:01:49
◼
►
add this that's and this was in the
00:01:52
◼
►
content of Amazon adding there
00:01:53
◼
►
they're like follow up listening feature
00:01:55
◼
►
to the echo of like it'll it'll listen
00:01:57
◼
►
for a few seconds after you give after
00:02:00
◼
►
it does a command to see if you have any
00:02:01
◼
►
more to say like you know that's that's
00:02:03
◼
►
a BS non feature but multiple command
00:02:06
◼
►
support in one sentence is a great
00:02:08
◼
►
feature and something that we've
00:02:10
◼
►
definitely needed I thought nobody had
00:02:11
◼
►
it turns out Google has it done
00:02:13
◼
►
so the thing about these cylinders is
00:02:17
◼
►
like they don't really have a
00:02:18
◼
►
particularly discoverable interface
00:02:19
◼
►
that's one of the reasons that Amazon
00:02:21
◼
►
emails you all the time to tell you all
00:02:23
◼
►
the new things that you can do with your
00:02:24
◼
►
cylinder because otherwise how would you
00:02:26
◼
►
know like it just sits there you know it
00:02:27
◼
►
doesn't it has no apparent way to
00:02:29
◼
►
communicate to you that it is now has it
00:02:31
◼
►
now has a new capability on this topic
00:02:34
◼
►
are you sure Marko that your Amazon
00:02:36
◼
►
cylinder can't do compound commands like
00:02:38
◼
►
when's the last time you tried that's a
00:02:40
◼
►
reasonable question I don't I guess I'm
00:02:42
◼
►
not sure I I'd the last time I tried was
00:02:44
◼
►
probably months ago and May they could
00:02:46
◼
►
have added it last week I don't I don't
00:02:47
◼
►
actually read those emails I think I
00:02:49
◼
►
might have done multiple timers in one
00:02:51
◼
►
sentence but I don't know like I treat
00:02:53
◼
►
my google cylinders like every time I
00:02:56
◼
►
talk to them I'm daring them not to
00:02:58
◼
►
understand me I say things in an
00:03:02
◼
►
informal way in a more complicated way
00:03:05
◼
►
than then you know I don't not in the
00:03:08
◼
►
more complicated but that I don't
00:03:08
◼
►
simplify them I don't dumb it down to
00:03:10
◼
►
say okay cylinder I know you won't
00:03:13
◼
►
understand me so let me explain to you
00:03:15
◼
►
very clearly and slowly what I want I
00:03:16
◼
►
just say it and which is daring it's
00:03:19
◼
►
like go ahead screw up don't and most of
00:03:21
◼
►
the time a the succeeds and that's that
00:03:24
◼
►
little weird game that I play with it is
00:03:26
◼
►
part of my satisfaction with the product
00:03:28
◼
►
part of the satisfaction is the
00:03:29
◼
►
challenge and seeing the challenge be
00:03:31
◼
►
met by this little thing in my house
00:03:33
◼
►
right but on the discoverability front I
00:03:38
◼
►
think actually one of the pieces of
00:03:40
◼
►
feedback that we got that may not have
00:03:41
◼
►
made into notes is that what the heck is
00:03:45
◼
►
it called home pod also can do compound
00:03:48
◼
►
things or at least play music or other
00:03:51
◼
►
audio and issue a volume level at the
00:03:54
◼
►
same time and they can expect what I was
00:03:56
◼
►
saying it's not always clear what these
00:03:59
◼
►
cylinders can do for us and the only way
00:04:01
◼
►
to really find out is to try and the
00:04:03
◼
►
problem with trying is it fail if it
00:04:05
◼
►
falls on its face you're like oh my
00:04:06
◼
►
stupid silicon cylinder can't do that
00:04:08
◼
►
two months later maybe it can do that
00:04:11
◼
►
thing and you have no idea so I guess
00:04:13
◼
►
the moral is I mean I don't know what
00:04:15
◼
►
the solution is here because Amazon the
00:04:16
◼
►
emails one approach just keep spamming
00:04:18
◼
►
people so they realize you can ask get
00:04:20
◼
►
facts about dogs right but I don't think
00:04:23
◼
►
that's a great solution either you
00:04:25
◼
►
certainly don't want these cylinders
00:04:27
◼
►
when you you know wake up and tell the
00:04:29
◼
►
turn on the lights to throw in a
00:04:31
◼
►
sentence or two about these new
00:04:32
◼
►
capabilities although if I can imagine
00:04:34
◼
►
like in sci-fi movies and in bed
00:04:36
◼
►
infomercials made by people who don't
00:04:38
◼
►
know how actual people act soldiers
00:04:40
◼
►
would always be telling you about the
00:04:41
◼
►
stuff they can do and you'd be delighted
00:04:42
◼
►
like you know the sci-fi actor wakes up
00:04:45
◼
►
and you know his futuristic apartment
00:04:48
◼
►
and all his devices Tom I just wanted
00:04:51
◼
►
you to know the last night I had new
00:04:52
◼
►
capabilities and blah blah blah and he's
00:04:53
◼
►
like oh thank thank you cylinder but in
00:04:56
◼
►
real life you need to smash the thing
00:04:57
◼
►
with a hamburger in the morning like
00:04:59
◼
►
that huh and in vert aizen's people are
00:05:03
◼
►
so happy to hear the new capabilities
00:05:04
◼
►
that the refrigerator has no they're not
00:05:06
◼
►
happy they don't want to know so I don't
00:05:09
◼
►
know what the solution is certainly when
00:05:11
◼
►
you wake up like your five-year-old
00:05:13
◼
►
doesn't say father I can now understand
00:05:16
◼
►
compounds like they just grow and get
00:05:18
◼
►
better and we expect them to you know to
00:05:20
◼
►
grow and get better but appliances
00:05:22
◼
►
especially appliances that we don't see
00:05:24
◼
►
doing software update or appliances that
00:05:25
◼
►
get enhanced by changes on the server
00:05:27
◼
►
that really are invisible to us like it
00:05:29
◼
►
doesn't affect our you know it's I don't
00:05:31
◼
►
know it's it's tricky maybe they should
00:05:33
◼
►
have little tiny brain icons that grow
00:05:35
◼
►
as they get smarter and they're becoming
00:05:36
◼
►
you wake up this morning say Oh cylinder
00:05:38
◼
►
I see your brain is a little bit bigger
00:05:40
◼
►
that's great why not not an actual
00:05:42
◼
►
solution just kidding also I feel like
00:05:44
◼
►
you know like the like supporting
00:05:46
◼
►
compound commands is not a binary like
00:05:49
◼
►
yes it does now no it doesn't thing like
00:05:50
◼
►
people said the home pod can do like you
00:05:53
◼
►
know play a playlist at music level but
00:05:55
◼
►
can it do like set a timer for 10
00:05:57
◼
►
minutes and turn on the office lights
00:06:00
◼
►
and can Google home do that I don't know
00:06:01
◼
►
like one of the biggest use cases I
00:06:03
◼
►
think for multiple commands would be
00:06:05
◼
►
turning on or off multiple smart home
00:06:07
◼
►
things at once that don't already have a
00:06:09
◼
►
pre-existing group so you could say like
00:06:11
◼
►
you know hey cylinder turn on lights in
00:06:14
◼
►
office bedroom and kitchen that might be
00:06:16
◼
►
three commands by you know normally
00:06:17
◼
►
three separate commands that's pretty
00:06:19
◼
►
tedious but if we're you can say like
00:06:21
◼
►
hey cylinder turn off outside lights and
00:06:23
◼
►
lamps in living room like you know can
00:06:25
◼
►
you do that can you say turn on kitchen
00:06:27
◼
►
lights and start a pasta timer for five
00:06:29
◼
►
minutes like can you can you combine
00:06:30
◼
►
domains in one sentence like this it's
00:06:33
◼
►
one of those things like again like this
00:06:34
◼
►
is this is the kind of thing humans
00:06:35
◼
►
expect to work at some point and
00:06:39
◼
►
I were smarter but the good thing is
00:06:41
◼
►
that these assistants are getting
00:06:44
◼
►
smarter at some of them faster paces
00:06:47
◼
►
than others let's be honest to your
00:06:49
◼
►
Apple has lagging behind here here
00:06:52
◼
►
pretty badly and in like rate of
00:06:54
◼
►
improvement but you know the Amazon and
00:06:57
◼
►
Google services are doing great they're
00:06:59
◼
►
really improving very quickly and so
00:07:01
◼
►
that's that's promising like it wouldn't
00:07:03
◼
►
surprise me if they get there fairly
00:07:05
◼
►
soon one other little nitpick while
00:07:08
◼
►
we're on the the cylinder thing and this
00:07:10
◼
►
is this is something that bothers me
00:07:11
◼
►
about Siri that the Amazon service will
00:07:15
◼
►
interpret things you say literally if
00:07:18
◼
►
you if you give like an unusual phrasing
00:07:21
◼
►
so for instance if I say if I want a
00:07:24
◼
►
timer for like if I'm starting this
00:07:27
◼
►
happening of the night I was starting
00:07:28
◼
►
some something in you know some rice or
00:07:31
◼
►
pasta or something in a pot and I also
00:07:32
◼
►
had some I was gonna put some french
00:07:34
◼
►
fries in the oven so I asked the Amazon
00:07:37
◼
►
cylinder you know start a timer for
00:07:39
◼
►
Frank for you know rice for 25 minutes
00:07:41
◼
►
and I said start a start french fries
00:07:44
◼
►
timer for 10 minutes and so what I
00:07:48
◼
►
wanted was in 10 minutes for it to say
00:07:50
◼
►
start the French fries so it's weird you
00:07:52
◼
►
have to say start a start french fries
00:07:54
◼
►
timer the Amazon servers gets that right
00:07:57
◼
►
every single time it always knows what I
00:08:00
◼
►
mean by that it's like treating it as a
00:08:01
◼
►
string literal it's like this is the
00:08:03
◼
►
name of the timer you are so you are
00:08:04
◼
►
creating here and it gets it right every
00:08:07
◼
►
time it's one of those one of those
00:08:08
◼
►
things like John said you know like like
00:08:09
◼
►
we're like you know you're almost trying
00:08:11
◼
►
to trip it up like by trying this kind
00:08:13
◼
►
of thing that's the opposite of what is
00:08:15
◼
►
that because you're playing like a sex
00:08:16
◼
►
adventure yes
00:08:18
◼
►
like you want a thing that works like a
00:08:20
◼
►
programmer and you're a programmer and
00:08:21
◼
►
you're like you see the the placeholders
00:08:23
◼
►
in your head and you're telling them in
00:08:25
◼
►
because you know how they'll be
00:08:25
◼
►
interpreted but I would argue the note
00:08:27
◼
►
human speaks to another intelligent
00:08:29
◼
►
thing like that you're playing the game
00:08:31
◼
►
that is your cylinder which is fine I
00:08:32
◼
►
think it's a useful feature people want
00:08:34
◼
►
to play that game but it would be better
00:08:36
◼
►
like if you if you were talking to
00:08:39
◼
►
another human you probably would have
00:08:40
◼
►
said don't let me forget to start the
00:08:42
◼
►
French fries in 10 minutes or I'd like
00:08:44
◼
►
something like that or remind me in 10
00:08:46
◼
►
minutes to start the French for it but I
00:08:48
◼
►
was avoiding remind me because it sounds
00:08:49
◼
►
more like the creative reminder right
00:08:51
◼
►
like you're good oh my
00:08:52
◼
►
and timers or whatever it you just
00:08:54
◼
►
wanted to know what you mean or tell me
00:08:55
◼
►
in ten minutes you know whatever it is
00:08:57
◼
►
like but that's what that's what timers
00:08:59
◼
►
are like named timers are basically
00:09:01
◼
►
telling you this thing at this like in
00:09:03
◼
►
this time and it's great it's a very
00:09:05
◼
►
very useful function and it's awesome to
00:09:07
◼
►
like you to hear the people off and say
00:09:09
◼
►
your start french fries timer is done
00:09:11
◼
►
like that's it's great because it
00:09:12
◼
►
reminds you like what to do and that
00:09:13
◼
►
staggering things out that's awkward to
00:09:16
◼
►
when it says your start french fries
00:09:18
◼
►
timer I don't want I wanted to say it's
00:09:20
◼
►
time to start the French fries but it
00:09:22
◼
►
doesn't doesn't understand the name of
00:09:24
◼
►
the timer like so I think the problem is
00:09:26
◼
►
in these sort of this weird area where
00:09:30
◼
►
you can say it in a vague way but it
00:09:32
◼
►
doesn't understand what you meant and it
00:09:34
◼
►
tries to be smart lots of people cut
00:09:35
◼
►
were complaining about Syria trying to
00:09:38
◼
►
get it to play our home pod trying to
00:09:40
◼
►
get play songs that have weird titles
00:09:43
◼
►
that themselves might be interpretable
00:09:45
◼
►
as commands and they just really can't
00:09:46
◼
►
get it to play those songs are those
00:09:48
◼
►
albums because there's no way to get it
00:09:51
◼
►
to your point to get it to understand
00:09:53
◼
►
that it's a string literal that is a
00:09:55
◼
►
placeholder you know it's to get it to
00:09:57
◼
►
parse as initiation command placeholder
00:10:00
◼
►
for thing for song name and then verb
00:10:02
◼
►
right and it just it stubbornly refuses
00:10:06
◼
►
to do it and it's trying to be flexible
00:10:07
◼
►
so we can like interpret meaning or
00:10:08
◼
►
whatever but if there's any ambiguity it
00:10:11
◼
►
falls over whereas the Alexa one is very
00:10:13
◼
►
cut and dried and as there are certain
00:10:15
◼
►
forms that you can put it in certain
00:10:16
◼
►
places where expects the placeholders
00:10:17
◼
►
and if you play that text adventure game
00:10:19
◼
►
with your cylinder it has predictable
00:10:21
◼
►
functionality like it doesn't vary like
00:10:23
◼
►
with the songs with home pod some songs
00:10:26
◼
►
you could say at a million different
00:10:27
◼
►
ways because there's no way that song
00:10:29
◼
►
title is potentially misinterpreted but
00:10:31
◼
►
other songs that screws up whereas with
00:10:32
◼
►
the placeholder format anything you put
00:10:34
◼
►
in there like I bet you could get your
00:10:37
◼
►
cylinder to say start a timer for a
00:10:41
◼
►
start a timer for 10 minutes for 10
00:10:43
◼
►
minutes like you know I mean you could
00:10:46
◼
►
nest it and it would still like figure
00:10:48
◼
►
it out because it's probably just doing
00:10:50
◼
►
a very naive text of speech then parsing
00:10:52
◼
►
that and speaking of naive Texas speech
00:10:53
◼
►
on the thing you're getting at before
00:10:56
◼
►
about doing compound things even Google
00:10:58
◼
►
is not above punting on this like they
00:11:00
◼
►
have a feature of the home pod where you
00:11:02
◼
►
essentially set up macros you're like
00:11:04
◼
►
look if there's a series of commands the
00:11:06
◼
►
you could issue but you don't want to
00:11:07
◼
►
say all those words because weird and
00:11:09
◼
►
awkward just tell us what you're gonna
00:11:11
◼
►
and when you say that we will do all
00:11:12
◼
►
these other things that's really cool
00:11:14
◼
►
and I mean it's not it's like the most
00:11:16
◼
►
brain-dead thing ever it's like we the
00:11:19
◼
►
ones were they they had just put a
00:11:20
◼
►
teepee so I can say hey so under a
00:11:21
◼
►
teepee and it says played the latest
00:11:23
◼
►
episode of access it's just a shorter
00:11:25
◼
►
way to say that but literally any list
00:11:27
◼
►
of commands you can do it's just macro
00:11:29
◼
►
expansion very simple macro expansion if
00:11:31
◼
►
it was truly intelligent you wouldn't
00:11:33
◼
►
have to do that you would be able to
00:11:35
◼
►
converse with it and shorten what you
00:11:36
◼
►
say and based on how often you ask for a
00:11:38
◼
►
thing that similar to this blah blah
00:11:39
◼
►
we're not there yet
00:11:40
◼
►
right but I'm just showing that Google
00:11:42
◼
►
eventually says the utility of letting
00:11:46
◼
►
program when you pay people essentially
00:11:48
◼
►
make macros of their own design and then
00:11:50
◼
►
we'll just dumb we use only yeah it's a
00:11:54
◼
►
speech-to-text and then map it onto one
00:11:56
◼
►
of these macros and if it matches one of
00:11:57
◼
►
them will do that thing it it provides
00:12:00
◼
►
utility while they work on providing the
00:12:03
◼
►
actual intelligence at some point in the
00:12:05
◼
►
future no I mean and that's useful and
00:12:07
◼
►
like and I would also posit that you
00:12:09
◼
►
know I bet Google home customers are
00:12:12
◼
►
more programmers than average but but
00:12:17
◼
►
also like you know so going back to my
00:12:19
◼
►
to my you know started a start french
00:12:20
◼
►
fries timer like that's that sounds you
00:12:23
◼
►
know contrived in an edge case but what
00:12:26
◼
►
I really get tripped up by places where
00:12:28
◼
►
Siri does Co Siri seems to make no
00:12:32
◼
►
effort to to understand that kind of
00:12:34
◼
►
syntax but that can also trip up
00:12:36
◼
►
legitimate you know quote legitimate use
00:12:38
◼
►
cases so for instance the other day I
00:12:40
◼
►
said I asked Siri to remind me in things
00:12:44
◼
►
to add the 12 volt battery to my Tesla
00:12:47
◼
►
repair now it's the the word add Siri
00:12:52
◼
►
interprets that as to add to the to-do
00:12:55
◼
►
list so even though I said remind me to
00:12:59
◼
►
add this blah blah blah it ignored the
00:13:01
◼
►
fact that there was already another word
00:13:03
◼
►
in the sentence that said that remind me
00:13:06
◼
►
to remind me basically like it didn't it
00:13:08
◼
►
didn't figure that out so when I said
00:13:10
◼
►
remind me to add 12 a battery to my
00:13:12
◼
►
Tesla repair I got some you know some
00:13:15
◼
►
tasks and things have said something
00:13:17
◼
►
along the lines of like you know 12 volt
00:13:19
◼
►
battery to my test
00:13:20
◼
►
pair like it and it's didn't parse a
00:13:23
◼
►
sentence correctly at all and I also
00:13:25
◼
►
have inconsistencies there where when
00:13:30
◼
►
you're asking you know to remind you
00:13:31
◼
►
about about something you will you will
00:13:32
◼
►
usually put some kind of word between
00:13:34
◼
►
remind me like to so remind me to take
00:13:38
◼
►
the trash out most of the time Siri
00:13:42
◼
►
parses that as add a reminder with the
00:13:44
◼
►
text take the trash out sometimes
00:13:47
◼
►
it parses it as editor minder with the
00:13:49
◼
►
text to take the trash out so we'll have
00:13:51
◼
►
a reminder that says to take the trash
00:13:53
◼
►
out and it's like literally the same
00:13:55
◼
►
thing sometimes we'll do that sometimes
00:13:58
◼
►
won't it's just like this is one of
00:14:00
◼
►
those things like whatever whatever
00:14:02
◼
►
algorithms and machine learning Siri is
00:14:05
◼
►
doing to parse sentence structure seems
00:14:08
◼
►
like it's significantly behind the
00:14:10
◼
►
others and also in consistently so much
00:14:14
◼
►
of Siri and it's just kind of I don't
00:14:16
◼
►
know it's frustrating like that because
00:14:18
◼
►
that that seemed this seems like easy
00:14:20
◼
►
stuff like basics of adding reminders
00:14:22
◼
►
and setting timers and stuff like that
00:14:24
◼
►
like this is what Syria was demoed with
00:14:26
◼
►
in 2011 like this this should be easier
00:14:30
◼
►
and better by now and we know from the
00:14:33
◼
►
other assistants that it can be better
00:14:36
◼
►
cuz there's our better and so this is
00:14:38
◼
►
like it's easy yet one more thing that
00:14:39
◼
►
just like it's a little like paper cut
00:14:41
◼
►
every time I use Siri that like one of
00:14:43
◼
►
these dumb things happens and the other
00:14:45
◼
►
ones it doesn't I think that was the
00:14:47
◼
►
reminders thing of where it thinks
00:14:48
◼
►
you're trying to add something to a list
00:14:50
◼
►
was like one of my original Siri
00:14:51
◼
►
complaints may be on this program maybe
00:14:53
◼
►
in an earlier podcast I had the exact
00:14:55
◼
►
same problem the thing I wanted to
00:14:56
◼
►
remind me about it stubbornly insisted
00:14:59
◼
►
on interpreting as an attempt to either
00:15:01
◼
►
create or add to some unknown list that
00:15:04
◼
►
I didn't exist because I was trying to
00:15:06
◼
►
maintain a list and remind myself to put
00:15:08
◼
►
things on the list that was kind of like
00:15:09
◼
►
you were doing and it just just could
00:15:11
◼
►
not handle it and even even today when I
00:15:12
◼
►
do reminders sometimes I'll do multiple
00:15:15
◼
►
tries and I'll have to go into text
00:15:18
◼
►
adventure mode where I'm just like look
00:15:21
◼
►
I'm gonna I'm gonna give a name of this
00:15:22
◼
►
reminder I'm not gonna have like normal
00:15:25
◼
►
syntax I'm gonna be like remind me and
00:15:27
◼
►
then a phrase that design may you ously
00:15:29
◼
►
interpreted as text it has to appear
00:15:31
◼
►
there but it's not the way
00:15:32
◼
►
want to phrase it like just enough so
00:15:34
◼
►
that I will beat the text adventure but
00:15:37
◼
►
also not so much that when I go look at
00:15:40
◼
►
the reminder won't understand what I was
00:15:42
◼
►
doing and and this is like here's
00:15:45
◼
►
another speaking at sentencing I've
00:15:46
◼
►
always loved the feature of Siri I'm
00:15:48
◼
►
assuming as a feature of Siri where I
00:15:50
◼
►
would say I would create a reminder of
00:15:54
◼
►
something involving one of a family
00:15:57
◼
►
members name and I assume it would look
00:16:00
◼
►
in contacts for the spelling all right
00:16:02
◼
►
like my daughter is Kate but she spells
00:16:04
◼
►
with the C and it would transcribe it as
00:16:07
◼
►
like a K but then it would like do some
00:16:09
◼
►
processing and change it to a C because
00:16:12
◼
►
did I'm assuming knows that I have that
00:16:15
◼
►
listed as a nickname for my daughter in
00:16:17
◼
►
my contacts and I appreciated that
00:16:19
◼
►
features like that I'm constantly
00:16:20
◼
►
talking about this Kate person it's
00:16:22
◼
►
never with a K and I'll correct it if it
00:16:25
◼
►
transcribes it with the K and I like the
00:16:28
◼
►
fact that it seemed like it had figured
00:16:29
◼
►
out Oh at some point along the line it's
00:16:31
◼
►
like I there's no Kate with the K in
00:16:33
◼
►
your contacts which would be bad if
00:16:34
◼
►
there was I think it should figure it
00:16:35
◼
►
anyway but it's ok with ok I'll change
00:16:37
◼
►
it to a seat and every time I saw that
00:16:38
◼
►
little Kate changes see I'm like oh
00:16:39
◼
►
that's nice that's Siri being smart
00:16:41
◼
►
again kind of like the Google thing
00:16:42
◼
►
where you get like a good feeling from
00:16:43
◼
►
using a product that you gave it
00:16:45
◼
►
something challenging and it used its
00:16:46
◼
►
smarts but lately it's decided to go
00:16:49
◼
►
back to K and I'm kind of annoyed that
00:16:50
◼
►
I'm like come on
00:16:52
◼
►
changed your seat and it just never does
00:16:53
◼
►
it stay sit so I go and edit it and I
00:16:55
◼
►
change to you know change to I see
00:16:57
◼
►
myself and why I don't no no no man just
00:17:01
◼
►
stopped working we were sponsored this
00:17:04
◼
►
week by insta bug go to insta-buck comm
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00:17:19
◼
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quality and iterate faster on their apps
00:17:21
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insta bug is a lightweight SDK that
00:17:24
◼
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provides mobile apps with a
00:17:25
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00:17:27
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minimal effort from your users and beta
00:17:45
◼
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where they can submit feedback by simply
00:17:47
◼
►
shaking their phones I don't something
00:17:49
◼
►
to see a bug each bug report contains a
00:17:51
◼
►
screen shot that they can draw on using
00:17:53
◼
►
a very intuitive interface they can
00:17:54
◼
►
attach a voice note or screen recording
00:17:56
◼
►
if they want to give you more
00:17:57
◼
►
information that way all this is done
00:17:59
◼
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00:18:00
◼
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interruption to their experience then on
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◼
►
the insta-buck dashboard you receive a
00:18:05
◼
►
comprehensive report that includes all
00:18:07
◼
►
device details rep reproduction steps
00:18:09
◼
►
network logs and all the logs you need
00:18:12
◼
►
to debug your app faster all this is
00:18:14
◼
►
automatically captured and attached with
00:18:16
◼
►
each bug report when it comes to crashes
00:18:18
◼
►
that users suffer from insta bug will
00:18:20
◼
►
automatically capture the stack trace
00:18:21
◼
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all the steps these are dated right
00:18:23
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before the crash so you won't just note
00:18:25
◼
►
that your app crashed you'll be able to
00:18:27
◼
►
reproduce the fet to crash and fix it
00:18:29
◼
►
quickly and you can reply back to your
00:18:31
◼
►
users from your insta bug dashboard
00:18:33
◼
►
directly to your app and you can let
00:18:35
◼
►
them know their issue have been fixed
00:18:36
◼
►
right there in the app or you can ask
00:18:37
◼
►
for more feedback if you need more from
00:18:39
◼
►
them whatever tools your team is using
00:18:41
◼
►
insta bug can forward all reports and
00:18:43
◼
►
feedback there whether it's JIRA slack
00:18:45
◼
►
Trello github Zendesk and many others
00:18:48
◼
►
they integrate with so forget about
00:18:49
◼
►
negative reviews incomplete bug reports
00:18:52
◼
►
unstable versions and the lack of
00:18:54
◼
►
feedback between you and your users
00:18:55
◼
►
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00:18:57
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00:19:06
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off all plans thank you so much to
00:19:21
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instant bug for sponsoring our show
00:19:26
◼
►
moving on to annoyances and language but
00:19:30
◼
►
written language scott-little rights I'm
00:19:32
◼
►
almost sure that the you shut down
00:19:34
◼
►
dialog as in you shut down your computer
00:19:38
◼
►
only happens after the user is forced
00:19:40
◼
►
powered off the machine for example in
00:19:42
◼
►
the whole system hangs not after a
00:19:44
◼
►
kernel panic so in reality the text is
00:19:46
◼
►
accurate I could have sworn I tried to
00:19:48
◼
►
make this point on the show and either I
00:19:49
◼
►
didn't or maybe maybe it hit the editing
00:19:52
◼
►
room floor one way or the other but
00:19:53
◼
►
that's what I thought too
00:19:55
◼
►
and I thought we concluded I was crazy
00:19:59
◼
►
you are crazy but maybe not for there's
00:20:01
◼
►
a reason so I yeah so yes I was talking
00:20:06
◼
►
about how like this dialogue of you shut
00:20:08
◼
►
down your computer because of a problem
00:20:09
◼
►
infuriated me because that often happens
00:20:12
◼
►
when I don't feel that I'm at fault for
00:20:13
◼
►
the problem so I think this is correct
00:20:16
◼
►
that it does only only come up with like
00:20:18
◼
►
an improper shutdown maybe not a kernel
00:20:20
◼
►
panic the problem is like there are
00:20:22
◼
►
certain situations where you have to for
00:20:27
◼
►
shut down the computer because of like a
00:20:29
◼
►
bug in Mac OS you know like it won't
00:20:30
◼
►
wake from sleep or something like that
00:20:32
◼
►
like this happens all the time you know
00:20:34
◼
►
well not all the time this happens to
00:20:35
◼
►
every Mac person at some point
00:20:37
◼
►
especially if you're a laptop person
00:20:38
◼
►
this happens a lot especially regarding
00:20:41
◼
►
waking from sleep but you know so like
00:20:44
◼
►
there there are some times where you
00:20:46
◼
►
have to hold down the power button for
00:20:48
◼
►
five seconds to get the computer to turn
00:20:50
◼
►
off or to turn on and then it says you
00:20:54
◼
►
shut down your computer because of so
00:20:56
◼
►
it's kind of like it's kind of like
00:20:58
◼
►
slapping you in the face it's like well
00:21:00
◼
►
it was your problem here third is back
00:21:03
◼
►
on me but I didn't write the bug that
00:21:06
◼
►
caused my computer's that need to be
00:21:08
◼
►
power cycled so I think this is correct
00:21:10
◼
►
I think it does only come up when it's
00:21:13
◼
►
been improperly shut down but I still
00:21:15
◼
►
think that it's a bad it's it's bad like
00:21:18
◼
►
language design to throw the action on
00:21:22
◼
►
the user to say you shut down the
00:21:24
◼
►
computer like you can just say the
00:21:26
◼
►
computer was shut down improperly or the
00:21:28
◼
►
computer didn't shut down correctly it's
00:21:30
◼
►
not like you can say you can reword that
00:21:32
◼
►
in so many ways that that don't like
00:21:34
◼
►
ascribe the the purpose of this to the
00:21:37
◼
►
user cause like the user at that point
00:21:40
◼
►
is probably not very happy with the
00:21:41
◼
►
computer because the computer just did
00:21:43
◼
►
something wrong like the computer just
00:21:45
◼
►
like malfunctioned and then you then the
00:21:47
◼
►
computer says you didn't do this right
00:21:49
◼
►
so it's not a good it's not a good time
00:21:51
◼
►
to do that so I think the wording
00:21:54
◼
►
actually is reasonably fair for the
00:21:56
◼
►
thing where it was usually she ate it
00:21:57
◼
►
and we got a lot of feedback for people
00:21:59
◼
►
saying that's when they see the
00:22:01
◼
►
satellite but we also got feedback from
00:22:03
◼
►
people saying I did not turn this thing
00:22:05
◼
►
off I didn't unplug it I didn't hold
00:22:07
◼
►
down the power key and yet I saw this
00:22:10
◼
►
and it like I said it can't know whether
00:22:13
◼
►
you are the one that caused whatever
00:22:15
◼
►
cleanup things not to have been cleaned
00:22:17
◼
►
up so that on boot-up it finds this one
00:22:19
◼
►
cleaned up file whatever flag thing at
00:22:20
◼
►
you whatever whatever heuristic he uses
00:22:22
◼
►
to determine that it didn't get the
00:22:24
◼
►
shutdown proper the last time there are
00:22:26
◼
►
a number of things that can cause that
00:22:28
◼
►
to happen only a couple of which are the
00:22:30
◼
►
human doing something and it has no idea
00:22:32
◼
►
what you did so I think this dialogue
00:22:33
◼
►
still does show up in cases where there
00:22:35
◼
►
actually was no user eyes like if you
00:22:37
◼
►
have some kind of cat even if you had
00:22:38
◼
►
some kind of catastrophic crash that
00:22:39
◼
►
throws you back to login window it might
00:22:42
◼
►
not have you know have the time to clean
00:22:45
◼
►
up the things or the processes that died
00:22:47
◼
►
our crash couldn't have cleaned up the
00:22:49
◼
►
little things so that when you log back
00:22:50
◼
►
in it throws this dollar because again
00:22:52
◼
►
this is asking you do you want to open
00:22:53
◼
►
the applications that are open when you
00:22:55
◼
►
shut down right like telling you if you
00:22:57
◼
►
want to resource state just in case one
00:22:59
◼
►
of those applications is one of the
00:23:00
◼
►
things that caused the crash or
00:23:01
◼
►
something right so it's a good dialogue
00:23:02
◼
►
like something like this should be there
00:23:03
◼
►
but I don't think it can know that you
00:23:07
◼
►
shut down your computer I think it does
00:23:08
◼
►
guess right a lot of the time and I
00:23:10
◼
►
think it's not actually telling you that
00:23:12
◼
►
the problem was yours or that you
00:23:14
◼
►
shouldn't have shut down the computer
00:23:16
◼
►
but it is a little bit more accusatory
00:23:18
◼
►
than it probably could be because it
00:23:21
◼
►
just can't be sure that you found on
00:23:22
◼
►
your computer somebody did might have
00:23:24
◼
►
been you what if your different person
00:23:25
◼
►
turned yeah turned on the computer and
00:23:27
◼
►
the person who actually showed it down
00:23:28
◼
►
left now you bring yelled up or shutting
00:23:30
◼
►
down the computer but you didn't shut
00:23:31
◼
►
down the guy who was here two seconds
00:23:32
◼
►
ago did so probably not the best wording
00:23:35
◼
►
but it is at least a little bit
00:23:37
◼
►
potentially more accurate than we
00:23:38
◼
►
thought it was yeah what if you have
00:23:40
◼
►
like the world's worst office mates
00:23:41
◼
►
we're roommates he came to come by and
00:23:43
◼
►
hold down power for five seconds a
00:23:45
◼
►
computer sometimes I remember holding
00:23:47
◼
►
them power it doesn't reboot holding
00:23:49
◼
►
down power just turns the thing off so
00:23:50
◼
►
you could you could someone someone
00:23:52
◼
►
could someone on your family that's a
00:23:54
◼
►
could be annoyed at the computer or
00:23:56
◼
►
something hung or crash or whatever and
00:23:58
◼
►
they hold them the power button for five
00:23:59
◼
►
seconds and the thing turns off I think
00:24:01
◼
►
that's what it does right just turns off
00:24:02
◼
►
yeah I do that right yeah and then they
00:24:04
◼
►
leave and go to sleep next morning the
00:24:06
◼
►
whole family wakes up someone else goes
00:24:08
◼
►
to the computer it hits the spacebar
00:24:11
◼
►
it doesn't wake up and go huh and
00:24:13
◼
►
hopefully they find the power switch
00:24:14
◼
►
which used to be on the keyboard which
00:24:16
◼
►
was super convenient and the thing
00:24:18
◼
►
starts up and it says you should tell
00:24:19
◼
►
the computer probably like what do you
00:24:20
◼
►
mean I just woke up I didn't shut down
00:24:22
◼
►
the computer because of
00:24:23
◼
►
problem so again the dialog box can't
00:24:25
◼
►
no-show could probably probably should
00:24:27
◼
►
err on the side of being uh unassuming
00:24:30
◼
►
your innocence I love how much time
00:24:35
◼
►
we've given this dialog box because it
00:24:36
◼
►
drives me nuts every time and me Lisa
00:24:38
◼
►
doesn't have a typo like Disk Utility
00:24:39
◼
►
yeah right like maybe in like you know
00:24:42
◼
►
Peak Sierra or whatever the hell comes
00:24:44
◼
►
next I don't know my California maybe
00:24:46
◼
►
somebody will reword this dialogue in
00:24:48
◼
►
the English localization to not do this
00:24:50
◼
►
stupid blame thing okay we need to move
00:24:53
◼
►
on so let's talk about gdpr which i
00:24:57
◼
►
already forgot the acronym but it's
00:24:59
◼
►
basically the you are in control of your
00:25:01
◼
►
data law that we discussed last week
00:25:03
◼
►
erin power writes in with regard to the
00:25:06
◼
►
cookie law in gdpr
00:25:08
◼
►
i think that the problem is the
00:25:09
◼
►
companies especially american companies
00:25:11
◼
►
don't understand what the law covers and
00:25:12
◼
►
put warnings when there is no need or
00:25:14
◼
►
don't put warnings in when they're
00:25:15
◼
►
required so to talk about the cookie law
00:25:18
◼
►
then that doesn't apply only to cookies
00:25:23
◼
►
according to Erin it applies to any form
00:25:25
◼
►
of persistent storage like local storage
00:25:27
◼
►
it also doesn't apply to first-party
00:25:29
◼
►
cookies so like a cookie to keep you
00:25:31
◼
►
logged in it only applies in their
00:25:33
◼
►
cookies from a third party like google
00:25:34
◼
►
analytics now according to Erin the
00:25:37
◼
►
cookie law was weak however gdpr is a
00:25:38
◼
►
much stricter and more consequential law
00:25:41
◼
►
in there's bigger penalties if you don't
00:25:43
◼
►
follow it so there's a lot of bullets
00:25:46
◼
►
here I'm assuming because one of you put
00:25:49
◼
►
this in the show notes I am supposed to
00:25:50
◼
►
be reading them so I you supposed to
00:25:52
◼
►
learn how to summarize the challenges
00:25:54
◼
►
you are the chief you're not just a
00:25:56
◼
►
summarizer Casey you're the chief
00:25:58
◼
►
summarizer in chief I'm pulling at my
00:26:00
◼
►
tie I'm pulling at my tie right now I'm
00:26:02
◼
►
not just encase oh basically any of the
00:26:06
◼
►
personal information that you give to a
00:26:08
◼
►
company it is qualified under gdpr the
00:26:12
◼
►
company can't hold on to it unless
00:26:13
◼
►
there's a reasonable reason to do so
00:26:15
◼
►
they need to absolutely get your consent
00:26:17
◼
►
to hold on to it and with kids it
00:26:21
◼
►
requires their parent's permission which
00:26:23
◼
►
apparently must be verifiable then once
00:26:26
◼
►
you say no I don't want you to have my
00:26:29
◼
►
data anymore then the data must be at
00:26:32
◼
►
least slightly anonymized such that a
00:26:34
◼
►
single piece of data isn't enough to
00:26:35
◼
►
identify you
00:26:36
◼
►
and then you can also ask at any time
00:26:38
◼
►
for what personal data the company has
00:26:41
◼
►
for you and also you can get them to
00:26:44
◼
►
erase your data and inform third parties
00:26:47
◼
►
that they need to erase their data now
00:26:48
◼
►
the real kicker though is that if they
00:26:50
◼
►
don't do this the fines can be up to 20
00:26:53
◼
►
million euros or 4% of the company's
00:26:57
◼
►
worldwide turnover whatever that means
00:26:58
◼
►
but I'm assuming that's a lot and it's
00:27:01
◼
►
not whichever is lower it's whichever is
00:27:03
◼
►
higher turnover is one of those I'm
00:27:06
◼
►
assuming it's a British ISM but they
00:27:07
◼
►
just mean revenue four percent of the
00:27:08
◼
►
company's revenue in americanese thank
00:27:11
◼
►
you so basically this could amount to a
00:27:14
◼
►
whole crapload of money and that's why
00:27:17
◼
►
everyone especially in Europe who's
00:27:20
◼
►
actually paying attention to this is
00:27:22
◼
►
freaking out and not to say that
00:27:23
◼
►
Americans shouldn't be freaking out
00:27:25
◼
►
because we will be held to this as well
00:27:27
◼
►
but it seems that the Europeans are way
00:27:29
◼
►
ahead of this and I believe this comes
00:27:30
◼
►
online that's a poor choice of words but
00:27:32
◼
►
I believe this becomes law and and it
00:27:35
◼
►
can be enforced sometime in the next few
00:27:37
◼
►
months I'm not mistaken this is like you
00:27:39
◼
►
know last episode like I had read some
00:27:42
◼
►
about it I was a little familiar with it
00:27:44
◼
►
I should have been a lot more familiar
00:27:46
◼
►
with it this is like the kind of thing
00:27:48
◼
►
like I don't know why I'm only hearing
00:27:50
◼
►
about this like a month or two before it
00:27:53
◼
►
goes live but I'm glad I heard about it
00:27:55
◼
►
at least a month or two before it was
00:27:56
◼
►
live because you can make your
00:27:57
◼
►
onboarding screen right
00:27:59
◼
►
I'm not wall ready I mean I have a login
00:28:02
◼
►
screen already and and and I'm like I'm
00:28:06
◼
►
married like overcast has already
00:28:07
◼
►
complied with a lot of this already just
00:28:10
◼
►
by having fairly reasonable practices
00:28:13
◼
►
not closing that much data in the first
00:28:15
◼
►
having reasonable security practices and
00:28:17
◼
►
and having like a very clear privacy
00:28:20
◼
►
policy like I was I was kind of already
00:28:22
◼
►
inadvertently implementing about 2/3 of
00:28:24
◼
►
the stuff I needed to do so it's it's
00:28:27
◼
►
not a huge deal for me but this this is
00:28:30
◼
►
a huge deal for lots of for pretty much
00:28:32
◼
►
anybody who has runs any kind of web
00:28:35
◼
►
service or app that collects data and
00:28:38
◼
►
and it's not because it isn't just you
00:28:40
◼
►
know Casey you said like data that
00:28:41
◼
►
people enter that's not necessarily the
00:28:44
◼
►
limit it's just data that you collect
00:28:47
◼
►
and store about people so it's or
00:28:49
◼
►
analyze about
00:28:50
◼
►
people like if you don't support like I
00:28:52
◼
►
think if you analyze it anyway it's
00:28:54
◼
►
complicated I suggest anybody who who
00:28:58
◼
►
runs a web service or an app that is
00:29:00
◼
►
responsible for it I I strongly suggest
00:29:03
◼
►
you look into gdpr
00:29:04
◼
►
now like very very very quickly because
00:29:08
◼
►
there are a lot of ramifications it's
00:29:10
◼
►
pretty cool it's pretty big it's not it
00:29:12
◼
►
does not just apply to European
00:29:14
◼
►
companies because it applies to any
00:29:16
◼
►
company worldwide that stores data about
00:29:19
◼
►
European users or European citizens
00:29:22
◼
►
which is pretty much every web service
00:29:24
◼
►
unless you block Europe for some dumb
00:29:26
◼
►
reason but this it's gonna apply to
00:29:28
◼
►
pretty much everybody and so that's this
00:29:30
◼
►
is like it's way more it's way stronger
00:29:32
◼
►
than that cookie law because the cookie
00:29:34
◼
►
law I think only basically applied or at
00:29:36
◼
►
least was ever enforced for European
00:29:38
◼
►
countries if it was enforced anywhere
00:29:40
◼
►
ever but but it would you know only
00:29:42
◼
►
European websites would display those
00:29:44
◼
►
cookie warnings but this is way bigger
00:29:46
◼
►
and and this this will affect tech stuff
00:29:49
◼
►
worldwide and you know in the context of
00:29:52
◼
►
a lot of the stuff going on recently
00:29:53
◼
►
with with tech stuff especially like
00:29:55
◼
►
this horrible Facebook Cambridge
00:29:57
◼
►
analytics you know horrible scandal BS
00:30:00
◼
►
them I mean look Facebook's a horrible
00:30:01
◼
►
company I don't know yeah it's like not
00:30:05
◼
►
a lot of this is new or shocking to me
00:30:07
◼
►
it's just really horrible and sad and
00:30:10
◼
►
just disgusting but anyway this caught
00:30:13
◼
►
this law will have a pretty big impact
00:30:16
◼
►
on a lot of the worst stuff about the
00:30:20
◼
►
web and it's probably gonna be a pretty
00:30:22
◼
►
good positive impact it's probably well
00:30:24
◼
►
not good for them but but screw them
00:30:27
◼
►
it's probably gonna have a really good
00:30:29
◼
►
impact for you know people who respect
00:30:32
◼
►
their users and those users who want to
00:30:35
◼
►
be respected so it's it's it's gonna be
00:30:37
◼
►
a good thing
00:30:38
◼
►
I wish there were more resources online
00:30:42
◼
►
so far about you know how to comply
00:30:44
◼
►
without having to like higher GDP our
00:30:46
◼
►
compliance specialist too you know for a
00:30:49
◼
►
lot of money that you probably can't get
00:30:50
◼
►
in late April to you know to help you
00:30:53
◼
►
out but it it's going to change a lot of
00:30:57
◼
►
things if it's enforced and the the EU
00:31:00
◼
►
is you know usually pretty good at like
00:31:02
◼
►
you know like when they when they pass
00:31:03
◼
►
consumer protection regulations
00:31:04
◼
►
they tend to enforce them so the this
00:31:07
◼
►
this should be interesting it's probably
00:31:09
◼
►
gonna be a really big deal and it's
00:31:11
◼
►
gonna be a a slight pain in the butt to
00:31:15
◼
►
get some of like the you know like the
00:31:16
◼
►
boilerplate stuff but it's all like from
00:31:19
◼
►
what I've seen so far most of its pretty
00:31:20
◼
►
common-sense stuff it's gonna be a pain
00:31:22
◼
►
for bigger companies I think but but for
00:31:24
◼
►
for small companies it seems like it's
00:31:27
◼
►
actually not that big of a deal
00:31:28
◼
►
cool I mean it's intense but it's for
00:31:33
◼
►
Nick temp Ellis writes in to give you an
00:31:36
◼
►
example of the teeth of this law this is
00:31:38
◼
►
still the GDP are for the Cambridge
00:31:42
◼
►
analytical breech Facebook would be
00:31:43
◼
►
fined up to eight hundred and thirteen
00:31:46
◼
►
million dollars just for not notifying
00:31:49
◼
►
its users so like we were saying oh boy
00:31:52
◼
►
this is the real deal yeah because
00:31:54
◼
►
there's also provisions about you know
00:31:56
◼
►
what like first of all has security
00:31:58
◼
►
measures that you you know security
00:31:59
◼
►
level you know responsibility that you
00:32:01
◼
►
have to maintain to protect the user
00:32:03
◼
►
data you have to like keep logs of who
00:32:05
◼
►
accesses the user data in your company
00:32:07
◼
►
so like you know you can't say oh we
00:32:09
◼
►
didn't know it was some in some interim
00:32:11
◼
►
was copying all the files like you have
00:32:12
◼
►
to keep logs and key bought its their
00:32:14
◼
►
stuff about that their stuff about you
00:32:16
◼
►
know if you have a data breach how you
00:32:18
◼
►
have to notify people you know stuff
00:32:20
◼
►
like that what you have to do so there's
00:32:22
◼
►
there's a it's it's very wide reaching
00:32:25
◼
►
it's a very very big policy change that
00:32:30
◼
►
is seemingly mostly or entirely like
00:32:34
◼
►
pretty good common-sense stuff it's like
00:32:35
◼
►
if if you think like how should things
00:32:38
◼
►
be with regard to safekeeping and
00:32:41
◼
►
collecting personal data like most of
00:32:43
◼
►
it's pretty common-sense stuff so again
00:32:45
◼
►
I I think this is gonna be potentially a
00:32:47
◼
►
very big thing yeah great continuing on
00:32:51
◼
►
AWACS writes a key part of GDP are is
00:32:53
◼
►
that the company collecting the personal
00:32:55
◼
►
data is directly responsible for any
00:32:57
◼
►
leak or misuse it can't shift the blame
00:32:59
◼
►
to a contractor partner a third party
00:33:01
◼
►
and we see that a lot in the US where oh
00:33:03
◼
►
there was this big leak actually Apple
00:33:05
◼
►
just recently I was a month or two ago
00:33:07
◼
►
had what was it it was like the
00:33:10
◼
►
bootloader for an old version of iOS or
00:33:12
◼
►
something like that I'm sure I have the
00:33:13
◼
►
details slightly wrong yeah it was the
00:33:14
◼
►
source code - yeah the source code -
00:33:16
◼
►
like I boot whatever
00:33:17
◼
►
I guess I guess the bootloader I don't
00:33:19
◼
►
actually know that much about iOS
00:33:20
◼
►
internals but yeah the source code to I
00:33:22
◼
►
boot like an old version of it from a
00:33:25
◼
►
few years back leaked and they said that
00:33:27
◼
►
was apparently like an intern had copied
00:33:29
◼
►
the entire source tree and taken it
00:33:31
◼
►
right so hey waxes point here is that
00:33:34
◼
►
you can't just pass the buck and be like
00:33:35
◼
►
Oh Joe schmo's consulting firm is the
00:33:37
◼
►
reason that this all leaked go talk to
00:33:39
◼
►
them it's still your problem if you are
00:33:42
◼
►
that's an interesting theory I'm not
00:33:44
◼
►
sure how well that law works in in the
00:33:47
◼
►
American legal system though because you
00:33:49
◼
►
know that any company the size of Apple
00:33:51
◼
►
if they contract any other company that
00:33:53
◼
►
basically says oh and by the way if the
00:33:55
◼
►
work you do for us causes us to get sued
00:33:57
◼
►
you agree to pay all damages you can't
00:33:58
◼
►
get blood from a stone but at the very
00:34:00
◼
►
least you know Apple can't shift the
00:34:04
◼
►
blame to the third party but it can
00:34:05
◼
►
shift all of the penalties to the third
00:34:08
◼
►
party until the third party disappears
00:34:09
◼
►
and basically until they get run out of
00:34:10
◼
►
money which may happen pretty quickly
00:34:12
◼
►
but that's generally how big companies
00:34:15
◼
►
protect themselves is that if there's
00:34:17
◼
►
some law that makes Apple liable they
00:34:19
◼
►
shift as much of that liability as
00:34:21
◼
►
possible to the small contractor company
00:34:22
◼
►
and then they just get whatever is left
00:34:24
◼
►
over on top of them right now finally
00:34:28
◼
►
Michael Saji writes gdpr is also
00:34:30
◼
►
incredibly technology agnostic and that
00:34:32
◼
►
it applies to everything everywhere and
00:34:34
◼
►
it's conceived of as a regulation that
00:34:35
◼
►
nobody will ever be able to comply with
00:34:36
◼
►
I can't state whether or not that's true
00:34:39
◼
►
or false but that was their particular
00:34:41
◼
►
opinion so that's another view of like
00:34:43
◼
►
sort of wide-reaching
00:34:46
◼
►
regulation that it starts to seem like
00:34:49
◼
►
well this is so big how could you ever
00:34:51
◼
►
comply with it cuz it's so vague and so
00:34:53
◼
►
far-reaching that like a motivated
00:34:56
◼
►
enforcer could find literally any
00:34:58
◼
►
company not in compliance of some
00:35:01
◼
►
portion of it right because it tries to
00:35:03
◼
►
be so it tries to not fall into the trap
00:35:06
◼
►
of the cookie law or if I want to the
00:35:08
◼
►
trap of the interpretation of the cookie
00:35:10
◼
►
law anyway where it seems narrowly
00:35:12
◼
►
defined and it's just an annoyed you get
00:35:14
◼
►
all the the negatives the annoyance and
00:35:15
◼
►
you don't actually get any the benefits
00:35:17
◼
►
because everything else you can you know
00:35:18
◼
►
skirt around it as technology evolves
00:35:20
◼
►
and this tries to be so broad and so
00:35:21
◼
►
far-reaching and apply to everything you
00:35:23
◼
►
say and do and it's so hard to comply
00:35:25
◼
►
with it's just like how how can I ever
00:35:27
◼
►
comply with the break there's just too
00:35:29
◼
►
many regulations
00:35:30
◼
►
but there are industries that are like
00:35:34
◼
►
that already that even in the u.s. that
00:35:37
◼
►
we you know we managed to survive so
00:35:38
◼
►
healthcare is one with as a bunch of
00:35:40
◼
►
laws related to health care and
00:35:42
◼
►
protection of information you know like
00:35:43
◼
►
all right you know finance you got PCI 4
00:35:46
◼
►
for finance for basic you know credit
00:35:47
◼
►
card processing stuff you've got HIPAA
00:35:49
◼
►
for health information and other
00:35:52
◼
►
personally identifiable information and
00:35:54
◼
►
stuff like that and those are similarly
00:35:57
◼
►
weirdly acronym fairly wide reaching
00:36:01
◼
►
regulations that I think you could find
00:36:04
◼
►
any company out of compliance with like
00:36:07
◼
►
HIPAA is very very broad and even a very
00:36:11
◼
►
you know diligent company trying to find
00:36:14
◼
►
to follow all the rules inevitably
00:36:16
◼
►
there's some place where there's some
00:36:18
◼
►
kind of a breach the purpose of these
00:36:21
◼
►
laws is not to say everyone is going to
00:36:25
◼
►
be 100% in compliance otherwise the law
00:36:27
◼
►
is useless if people are even 50% in
00:36:30
◼
►
compliance it's so much better than the
00:36:32
◼
►
status quo and that the law has to be
00:36:35
◼
►
sort of enforced responsibly where I
00:36:38
◼
►
mean it's kind of like I think it's a
00:36:41
◼
►
terrible analogy for lots of reasons but
00:36:42
◼
►
it something that people will be
00:36:43
◼
►
familiar with speed limits on American
00:36:45
◼
►
roads anyway everyone is breaking the
00:36:46
◼
►
speed limit all the time but through
00:36:48
◼
►
selective enforcement the speed limit
00:36:52
◼
►
allows the police to pull over someone
00:36:55
◼
►
who is really driving dangerously at a
00:36:57
◼
►
very high speed that's you know not safe
00:36:59
◼
►
for conditions while letting all the
00:37:01
◼
►
people who are five miles an hour over
00:37:02
◼
►
the limit on the highway sale by in some
00:37:05
◼
►
ways that is like giving too much power
00:37:06
◼
►
to the enforcers that basically everyone
00:37:09
◼
►
is not in compliance all the time so you
00:37:10
◼
►
can arrest anybody but the reason it's a
00:37:14
◼
►
bad analogy is because these I think we
00:37:17
◼
►
would agree that some data protection is
00:37:19
◼
►
good for you know we want we want our
00:37:22
◼
►
data to be protected in some way we
00:37:24
◼
►
don't want companies to be able to do
00:37:25
◼
►
whatever they want with it so we will
00:37:28
◼
►
take any amount and improvement over the
00:37:30
◼
►
status quo even if it means that a ill
00:37:34
◼
►
motivated enforcer of this law could
00:37:37
◼
►
punitive lien for us pretty much any
00:37:39
◼
►
enforce these guidelines on any company
00:37:42
◼
►
and say oh you're you've missed
00:37:43
◼
►
in this one little corner or whatever so
00:37:45
◼
►
I don't think it's ideal but I think you
00:37:48
◼
►
know again with HIPPA health care
00:37:51
◼
►
companies are not going out of business
00:37:52
◼
►
because they're zealous HIPAA
00:37:54
◼
►
enforcement by a giant fleet of you know
00:37:56
◼
►
government officers wandering over all
00:37:59
◼
►
the businesses in the world it's just
00:38:01
◼
►
not how it works even just they're
00:38:02
◼
►
outnumbered for one thing like there's
00:38:04
◼
►
more companies and there are people
00:38:05
◼
►
going around to check for HIPAA
00:38:06
◼
►
compliance right it's more like when
00:38:07
◼
►
your company is already doing enough
00:38:10
◼
►
terrible things to get the attention of
00:38:13
◼
►
law enforcement that's when this stuff
00:38:16
◼
►
come back comes back to bite you and I
00:38:18
◼
►
know I'm gonna say that's a good thing
00:38:22
◼
►
because again I think it's open for
00:38:23
◼
►
abuse but it's better than the status
00:38:25
◼
►
quo where you can do whatever you want
00:38:26
◼
►
and keep it secret and nothing ever
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◼
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for Marco we have a solution for your
00:40:26
◼
►
keyboard woes you can you can quit
00:40:29
◼
►
whining and complaining Marco because
00:40:31
◼
►
adolescent patented Apple's patented a
00:40:34
◼
►
scream based MacBook keyboard that will
00:40:39
◼
►
feel like it's real check that out how
00:40:43
◼
►
excited are you my friend try to contain
00:40:45
◼
►
your excitement and keep it professional
00:40:47
◼
►
if you please this is this is my
00:40:48
◼
►
excitement you know you know what Apple
00:40:50
◼
►
also thinks they've released is a
00:40:52
◼
►
keyboard that works and is good then
00:40:54
◼
►
they see they think that they think this
00:40:56
◼
►
will feel real they just like they think
00:40:58
◼
►
the neck Book Pro is from 2016 is
00:41:01
◼
►
awesome well I mean like this this is
00:41:04
◼
►
definitely reads to me as one of those
00:41:06
◼
►
patents before you patent every idea you
00:41:09
◼
►
have yeah whether you whether you've
00:41:10
◼
►
gotten it to work or not because our
00:41:13
◼
►
patent system is dumb and this is what
00:41:15
◼
►
you're forced to do with our dumb patent
00:41:16
◼
►
system and so when I look at patents I'm
00:41:19
◼
►
putting them into the bins of that's the
00:41:22
◼
►
thing that could conceivably ship
00:41:25
◼
►
because I think they could have actually
00:41:26
◼
►
figured out a way to make that and the
00:41:29
◼
►
other bin is that's an idea that someone
00:41:31
◼
►
had some time that they probably never
00:41:34
◼
►
got to work but that they patented
00:41:35
◼
►
anyway because you have to patent
00:41:37
◼
►
everything these patents are done and
00:41:38
◼
►
this definitely falls into the second
00:41:40
◼
►
bit where I you know as we've discussed
00:41:43
◼
►
Apple has on-screen keyboards and
00:41:46
◼
►
considering future on-screen keyboards
00:41:49
◼
►
is an obvious thing to do right
00:41:51
◼
►
especially for devices like iPads where
00:41:53
◼
►
you want the keyboard to be small and
00:41:54
◼
►
imagine if when you're not using a
00:41:56
◼
►
keyboard you repurpose that as a second
00:41:58
◼
►
screen it's an obvious thing that they
00:41:59
◼
►
should be investigating and of course
00:42:03
◼
►
there's downsides on-screen keyboard so
00:42:04
◼
►
you think they would investigate how can
00:42:06
◼
►
we make on-screen keyboards less crappy
00:42:08
◼
►
and here's a patent describing a couple
00:42:10
◼
►
of ways and I was amazed like since
00:42:12
◼
►
patents since you don't actually have to
00:42:13
◼
►
have like a working version of anything
00:42:15
◼
►
or understand how you're gonna
00:42:16
◼
►
manufacture this is mostly just an idea
00:42:18
◼
►
which so I patented um I I was surprised
00:42:23
◼
►
by how unappealing I found the ideas in
00:42:27
◼
►
this patent because normally you make
00:42:28
◼
►
the ideas like imagine if there was a
00:42:29
◼
►
keyboard that did this and that and the
00:42:31
◼
►
other thing like wow that would be cool
00:42:32
◼
►
too bad we have no idea how to do that
00:42:33
◼
►
huh anyway all the ideas this one
00:42:36
◼
►
sounded awful to me like even if you
00:42:37
◼
►
could good so the idea is it's a picture
00:42:41
◼
►
of a keyboard but we all know the type
00:42:42
◼
►
you've got a picture of a keyboard is
00:42:43
◼
►
great cuz you can't feel the keys and
00:42:45
◼
►
you can't rest your fingers on the keys
00:42:46
◼
►
like you can't keep are like we all know
00:42:48
◼
►
what the disadvantage we all have
00:42:49
◼
►
on-screen keyboards especially on iPads
00:42:51
◼
►
they're disadvantages them so how do we
00:42:53
◼
►
overcome those disadvantages and this
00:42:56
◼
►
patent has a couple of ways one way is
00:42:59
◼
►
that the screen would actually smush you
00:43:00
◼
►
in when you press it to let you know
00:43:02
◼
►
when you've hit something and then we
00:43:03
◼
►
give you feedback that feels like a
00:43:04
◼
►
button doesn't it I cannot imagine a
00:43:07
◼
►
screen that I can smush in with my
00:43:09
◼
►
finger and it pushes back on me a little
00:43:11
◼
►
bit feeling like a button it would feel
00:43:13
◼
►
like a screen that's too much is it a
00:43:14
◼
►
little bit well to be fair I mean that's
00:43:16
◼
►
what the trackpad buttons do but it
00:43:18
◼
►
doesn't deform underneath your fingertip
00:43:20
◼
►
it deforms across the entire axis like
00:43:22
◼
►
if you look at the pictures this is the
00:43:24
◼
►
idea of like you are pressing I and you
00:43:26
◼
►
don't have to imagine how this would be
00:43:27
◼
►
because just think back to your palm
00:43:29
◼
►
devices that you all had these are all
00:43:30
◼
►
old like me they did not have capacitive
00:43:33
◼
►
touchscreens they had pressure-sensitive
00:43:35
◼
►
touchscreens which meant that you would
00:43:37
◼
►
have to squish the screen in with your
00:43:39
◼
►
finger or your fingernail or a stylus to
00:43:42
◼
►
cause it to register any kind of input
00:43:45
◼
►
so the screen would smoosh in just at
00:43:48
◼
►
the point of contact so if you pressed
00:43:49
◼
►
with the plastic stylus it would make it
00:43:51
◼
►
a little dimple there if you press with
00:43:52
◼
►
your finger would make a little you know
00:43:53
◼
►
it felt nothing like a button it did
00:43:55
◼
►
this question very much this seems like
00:43:57
◼
►
an exaggerated version of that and this
00:43:59
◼
►
all in theory this would also solve the
00:44:01
◼
►
problem of oh I can't rest my fingers on
00:44:02
◼
►
the home keys because if you rest your
00:44:04
◼
►
fingers all of a sudden you're typing
00:44:05
◼
►
it's like well now you're not typing on
00:44:06
◼
►
this keyboard you're only typing when
00:44:08
◼
►
you smush which talked about an
00:44:09
◼
►
unsatisfying like if you don't like the
00:44:11
◼
►
the low travel like buttons on the the
00:44:14
◼
►
current Apple laptop keyboards imagining
00:44:18
◼
►
having some kind of squishy membrane
00:44:20
◼
►
I think your little grubby fingertips
00:44:22
◼
►
into I don't know really hold up and the
00:44:25
◼
►
second one is you can't feel the edges
00:44:26
◼
►
of the keys when everything's flat one
00:44:28
◼
►
way to get around that is to have the
00:44:30
◼
►
screen bulge out around the key cap so
00:44:32
◼
►
it's like this lumpy island of mentos or
00:44:35
◼
►
something hey lumpy little squishy I was
00:44:41
◼
►
gonna say pustules but stress bumps
00:44:45
◼
►
let's go with that we're gonna go Kerri
00:44:47
◼
►
yeah is that I don't even know stress
00:44:50
◼
►
man is that move on back to work
00:44:52
◼
►
probably anyway one of them early man
00:44:55
◼
►
shows that wouldn't feel too good either
00:44:57
◼
►
another strategy they have is use I
00:44:59
◼
►
think it's a electrostatic or something
00:45:01
◼
►
use use some kind of electrostatic
00:45:04
◼
►
charge to make it to make you be able to
00:45:06
◼
►
feel the edges because there's a
00:45:08
◼
►
different sensation in your fingers as
00:45:09
◼
►
you glide across the keys and that I
00:45:13
◼
►
don't want any kind of tingly
00:45:16
◼
►
electrostatic anything telling me where
00:45:18
◼
►
the edges of anything are on a screen so
00:45:21
◼
►
I think this is a patent full of bad
00:45:23
◼
►
ideas that I hope they never make and
00:45:25
◼
►
honestly if you if you gave me like you
00:45:29
◼
►
know you know ILM and a movie and said
00:45:33
◼
►
make any kind of futuristic looking
00:45:35
◼
►
keyboard input that you want for a movie
00:45:39
◼
►
thing like the only thing that occurs to
00:45:43
◼
►
me that would be acceptable would be
00:45:45
◼
►
that the screen is made up of like
00:45:46
◼
►
little nano machines that rearrange
00:45:48
◼
►
themselves to become essentially a
00:45:49
◼
►
mechanical keyboard when you want to use
00:45:51
◼
►
a mechanical keyboard and then when you
00:45:52
◼
►
don't want to use it the little nano
00:45:53
◼
►
machines rearrange themselves to become
00:45:54
◼
►
a screen because if you're going to
00:45:57
◼
►
stupidly confine yourself to keyboard
00:45:59
◼
►
input as your futuristic way of getting
00:46:01
◼
►
text into a computer pressing a button
00:46:05
◼
►
with your fingers is a really good
00:46:07
◼
►
solution and so I would have to have the
00:46:10
◼
►
screen change into an actual button like
00:46:12
◼
►
a thing that moves up and down and has
00:46:14
◼
►
edges and then have it change back into
00:46:16
◼
►
a screen that's it like I don't have any
00:46:17
◼
►
better ideas on unlimited technology
00:46:20
◼
►
obviously the better idea is not to type
00:46:22
◼
►
right not to do anything like that I was
00:46:24
◼
►
cracks me up about a anime series that
00:46:26
◼
►
neither one of you that's heard of that
00:46:28
◼
►
I enjoy ghost in the shell' was a movie
00:46:30
◼
►
and there's a television series and
00:46:32
◼
►
other spin-offs from it
00:46:33
◼
►
and one of the signature visual flares
00:46:36
◼
►
is they have these you know sort of
00:46:37
◼
►
cyborg people or robot people sitting in
00:46:41
◼
►
front of computer terminals and because
00:46:43
◼
►
they're not regular people like you know
00:46:45
◼
►
their hands are all robotic hands and
00:46:47
◼
►
they look like normal hands but then
00:46:48
◼
►
they put their hands over the keyboard
00:46:49
◼
►
but now since they're robots their hands
00:46:51
◼
►
kind of like open up and fold out and
00:46:53
◼
►
explode and these huge tentacles come
00:46:55
◼
►
out of them where their fingers were and
00:46:56
◼
►
those tentacles fly over the key
00:46:58
◼
►
services typing faster than any human
00:47:01
◼
►
can type across this giant keypad right
00:47:03
◼
►
like that's their you know superpower
00:47:05
◼
►
it's like a human can only type this
00:47:06
◼
►
fast but they're little meat fingers but
00:47:07
◼
►
look at the these ghost in the shell'
00:47:09
◼
►
cyborg machines they could type much
00:47:10
◼
►
faster because they have all these metal
00:47:11
◼
►
tendrils that go out all over the
00:47:13
◼
►
keyboard it's like if you're a cyborg
00:47:14
◼
►
just plug into the rs-232 port for
00:47:17
◼
►
crying out typing keys on the keyboard
00:47:21
◼
►
like this this is a control room
00:47:22
◼
►
designed for these robot cyborgs
00:47:24
◼
►
thingies they can just connect with a
00:47:26
◼
►
serial cable they don't need to press
00:47:28
◼
►
buttons anyway I'm digressing but yeah
00:47:31
◼
►
so this patent does not describe a
00:47:33
◼
►
product I would like to use and it does
00:47:35
◼
►
not describe a product I think anyone
00:47:36
◼
►
would like to use but it does show that
00:47:38
◼
►
Apple continues to investigate ways to
00:47:40
◼
►
make to be able to have screen when you
00:47:43
◼
►
want a screen and keyboard when you want
00:47:44
◼
►
a keyboard there is one good idea in
00:47:47
◼
►
this patent they fixed the arrow keys
00:47:51
◼
►
they have the correct arrow key layout
00:47:54
◼
►
in the patent illustration yeah but if
00:47:57
◼
►
you get that layout you have to stand up
00:47:59
◼
►
out of your seat and say McDonald's I
00:48:01
◼
►
get the reference no I mean this is like
00:48:04
◼
►
I just this is potentially cool down the
00:48:08
◼
►
road but like I think a concern that I
00:48:10
◼
►
have here again this is not gonna be a
00:48:13
◼
►
half hour rant a concern I have here is
00:48:15
◼
►
like what if what if Apple looks at the
00:48:18
◼
►
current problems of the keyboards in the
00:48:19
◼
►
laptops and instead of saying wow we
00:48:24
◼
►
need to make more reliable key switches
00:48:25
◼
►
what if they're like you know there's a
00:48:27
◼
►
problem laptop keyboards are unreliable
00:48:29
◼
►
how do we get rid of the left key like
00:48:32
◼
►
because like this is a really really
00:48:35
◼
►
complicated solution to a problem that
00:48:38
◼
►
doesn't need to exist and we already
00:48:41
◼
►
have way simpler cheaper more robust
00:48:45
◼
►
solutions already existing in the world
00:48:47
◼
►
for quite some time they're called
00:48:49
◼
►
buttons and they're fine like a keyboard
00:48:52
◼
►
with key switches has existed for quite
00:48:55
◼
►
some time and they're wonderful they're
00:48:57
◼
►
proven they're durable they're
00:48:59
◼
►
affordable they're repairable it's
00:49:02
◼
►
wonderful it's cool that somebody is
00:49:05
◼
►
filing patents and doing research in
00:49:07
◼
►
these crazy directions I just really
00:49:09
◼
►
hope that that's just for a like you
00:49:11
◼
►
know files many patents as possible
00:49:12
◼
►
purposes not actual future product
00:49:15
◼
►
directions because the problem they're
00:49:17
◼
►
solving is entirely self created and
00:49:20
◼
►
optional it's not cool that the farming
00:49:23
◼
►
patents pending suck but we just saw a
00:49:25
◼
►
patent for the four key switches last
00:49:27
◼
►
show right so they are investigating
00:49:28
◼
►
that but I think I think it actually is
00:49:30
◼
►
important to investigate ways to make
00:49:33
◼
►
on-screen keyboards better because like
00:49:37
◼
►
yes it's bad if they think this is a
00:49:39
◼
►
replacement for keyboards but we already
00:49:41
◼
►
have on-screen keyboards I would like
00:49:43
◼
►
those on-screen keyboards to be better
00:49:45
◼
►
and I also think replacing those flat
00:49:49
◼
►
smart keyboard things on iPads with
00:49:52
◼
►
thinner lighter things that can double
00:49:55
◼
►
as a second screen when they're not a
00:49:57
◼
►
keyboard would give everybody the multi
00:49:59
◼
►
pad lifestyle all right and you know I
00:50:01
◼
►
think that's worth pursuing if you can
00:50:04
◼
►
figure out a way to make a combo
00:50:07
◼
►
keyboard screen that is an OK screen and
00:50:12
◼
►
a passable keyboard that's worth
00:50:14
◼
►
investigating not as a replacement for
00:50:16
◼
►
your laptops unless it is really
00:50:18
◼
►
fantastic but just as a potential
00:50:20
◼
►
accessory I know that said this
00:50:23
◼
►
particular patent doesn't paint anything
00:50:25
◼
►
that I find compelling like but even if
00:50:28
◼
►
they could build everything this exactly
00:50:30
◼
►
where they said I don't think it would
00:50:32
◼
►
be a satisfying keyboard in fact I think
00:50:34
◼
►
it might even be less satisfying than
00:50:36
◼
►
just a picture of a keyboard on a screen
00:50:37
◼
►
that we have now but I do think Apple
00:50:40
◼
►
should be investigating this because
00:50:41
◼
►
they do have a lot of device to the
00:50:42
◼
►
screens they already have on-screen
00:50:43
◼
►
keyboard so yes of course they should be
00:50:45
◼
►
investigating ways to make them better
00:50:46
◼
►
and every way they investigate whether
00:50:48
◼
►
turns out to be a turkey or not they're
00:50:50
◼
►
gonna patent it by by the way let's
00:50:52
◼
►
appreciate all the ways that patent
00:50:54
◼
►
diagrams are ridiculous there's of
00:50:56
◼
►
course the classic patent hands where
00:50:57
◼
►
anytime you see a hand in a patent it
00:50:59
◼
►
looks in human and weird they do pretty
00:51:00
◼
►
good these fingers look kind of like
00:51:02
◼
►
finger so I'm proud of them there but
00:51:04
◼
►
then the keyboard control isn't next to
00:51:06
◼
►
the space bar what the hell like you
00:51:08
◼
►
have a keyboard right in front you
00:51:09
◼
►
probably when you're making this diagram
00:51:10
◼
►
like just look down control isn't next
00:51:12
◼
►
to the keyboard and they didn't label
00:51:13
◼
►
all the modifiers anyway they just
00:51:14
◼
►
labeled some of them I'm gonna label
00:51:16
◼
►
control and you know what controls next
00:51:18
◼
►
to the space bar right on the Mac okay
00:51:19
◼
►
let's do that
00:51:20
◼
►
nope Oh John oh my word
00:51:25
◼
►
speaking of Apple making things
00:51:26
◼
►
apparently they're making their own
00:51:28
◼
►
displays so we got word over the last
00:51:32
◼
►
few days that Apple is trying to do
00:51:35
◼
►
micro LED which is I guess a also
00:51:38
◼
►
organic but different than OLED display
00:51:42
◼
►
technology and apparently somewhere in
00:51:44
◼
►
California and in in cahoots with
00:51:47
◼
►
somewhere in Taiwan if I recall
00:51:49
◼
►
correctly they are trying to in-house
00:51:52
◼
►
develop a brand new display technology
00:51:54
◼
►
and the theory goes that they will
00:51:56
◼
►
figure out how to create it figure out
00:51:58
◼
►
how to manufacture it and then throw it
00:52:00
◼
►
over the wall to some other company like
00:52:02
◼
►
Samsung or something or perhaps Foxconn
00:52:04
◼
►
to actually build these in volumes so
00:52:07
◼
►
they're not getting into the
00:52:08
◼
►
manufacturing business but they are
00:52:10
◼
►
getting deeper into the creation of
00:52:12
◼
►
hardware specifically displays business
00:52:14
◼
►
and in a move that surprises pretty much
00:52:17
◼
►
nobody I think this is a good idea I
00:52:20
◼
►
like the sound of this I don't
00:52:22
◼
►
personally have too much more to say
00:52:24
◼
►
about it but I'm assuming one of you do
00:52:25
◼
►
so Marco thoughts it's I think it's a
00:52:28
◼
►
good idea for looking into this it you
00:52:31
◼
►
know the the screen is such a critical
00:52:33
◼
►
part of their of all of their products
00:52:36
◼
►
really exactly looks like the home pod
00:52:37
◼
►
in the iPod shuffle tomatoes anymore the
00:52:41
◼
►
screen is so important and especially
00:52:43
◼
►
like with with modern high end OLED
00:52:47
◼
►
screens that's every Apple watch and the
00:52:49
◼
►
iPhone 10 and every touch bar and
00:52:51
◼
►
presumably more products you know as
00:52:54
◼
►
time goes on because OLED is pretty
00:52:56
◼
►
the problem is that if there aren't that
00:52:58
◼
►
many OLED manufacturers it's pretty much
00:53:00
◼
►
like Samsung and LG and LG
00:53:03
◼
►
seems to do really well in TV o LEDs but
00:53:06
◼
►
seems to do pretty poorly in like
00:53:09
◼
►
computer and phone displays now
00:53:12
◼
►
Apple has been tied to basically LG and
00:53:15
◼
►
Samsung for LCD displays for years like
00:53:19
◼
►
I remember like like my my 2012 retina
00:53:21
◼
►
MacBook Pro like when I when I made when
00:53:23
◼
►
I had my image retention issue and I
00:53:24
◼
►
made that that like waffle page
00:53:26
◼
►
I had the LG panel and the LG panel was
00:53:29
◼
►
the one that had all the image retention
00:53:30
◼
►
the Samsung panel didn't like it was
00:53:31
◼
►
that kind of thing like you know so like
00:53:33
◼
►
they've had like this like kind of two
00:53:35
◼
►
supplier thing for a while with OLED for
00:53:38
◼
►
the phone it's an incredibly important
00:53:40
◼
►
component like like that OLED panel is
00:53:42
◼
►
the iPhone 10 like that it's such an
00:53:44
◼
►
important component it probably is a
00:53:46
◼
►
pretty large price component like
00:53:49
◼
►
compared to the other components in it
00:53:50
◼
►
it might be the most the most part of
00:53:52
◼
►
the whole phone so I can't imagine Apple
00:53:55
◼
►
is that happy to rely on just one
00:53:58
◼
►
company like those are only made by
00:54:00
◼
►
Samsung they can currently only be made
00:54:03
◼
►
by Samsung that's probably doesn't make
00:54:05
◼
►
Apple feel good from like just reliance
00:54:08
◼
►
perspective not to mention the fact that
00:54:10
◼
►
that company is Samsung which is I'm
00:54:12
◼
►
sure they don't love and yet they buy
00:54:14
◼
►
like a lot of flash from Samsung and
00:54:15
◼
►
stuff but you can also get flash from
00:54:17
◼
►
other people if you need to no one else
00:54:19
◼
►
can make that OLED screen that's innate
00:54:20
◼
►
that's in the iPhone 10 in addition to
00:54:22
◼
►
the fact that they're you know giving
00:54:23
◼
►
tons of money to Samsung so like it does
00:54:26
◼
►
seem like an obvious thing for Apple to
00:54:28
◼
►
try to take display technology in house
00:54:31
◼
►
the same way they've taken other
00:54:33
◼
►
critical parts like the you know the
00:54:36
◼
►
a-series system-on-a-chip and stuff like
00:54:38
◼
►
that like that does make total sense
00:54:40
◼
►
whether they can do it or not I have no
00:54:42
◼
►
idea I don't know anything about this
00:54:43
◼
►
it seems really ambitious like there's
00:54:46
◼
►
probably a really good reason so far why
00:54:48
◼
►
only Samsung can make these you know
00:54:50
◼
►
good enough so OLED screens so you know
00:54:52
◼
►
Apple you know going into micro LED
00:54:55
◼
►
which I've never even heard of until
00:54:56
◼
►
this room I didn't even know what was
00:54:59
◼
►
maybe that's easier maybe that's you
00:55:02
◼
►
know a thing they can do maybe they've
00:55:03
◼
►
made some acquisitions towards that I
00:55:05
◼
►
have no idea but it's it's a totally
00:55:09
◼
►
like defensible and sensible thing for
00:55:11
◼
►
them to be doing whether ever amounts to
00:55:13
◼
►
anything who knows but it would be kind
00:55:16
◼
►
of cool if it did because I can't
00:55:17
◼
►
imagine that they love depending on
00:55:20
◼
►
Samsung especially just Samsung and
00:55:22
◼
►
instead of just instead of like having a
00:55:23
◼
►
balance and also other things they have
00:55:26
◼
►
taken in-house tend to be pretty awesome
00:55:29
◼
►
like what like the Apple version of it
00:55:31
◼
►
that comes out later you know it can't
00:55:32
◼
►
tends to be better than the
00:55:33
◼
►
off-the-shelf stuff at the time you know
00:55:35
◼
►
look at what they've done with the
00:55:36
◼
►
a-series CPUs what they're doing with
00:55:37
◼
►
the GPUs now what they're doing with you
00:55:40
◼
►
know with the the SSD controller in the
00:55:42
◼
►
Mac Pro like the TE thing the wireless
00:55:45
◼
►
Bluetooth W chips like there's there's
00:55:47
◼
►
so many different things now that
00:55:48
◼
►
they're doing in-house that used to be
00:55:49
◼
►
you know third-party manufacturer
00:55:51
◼
►
components and the Apple versions
00:55:53
◼
►
because of the integration and the
00:55:55
◼
►
tie-ins and the optimizations they can
00:55:56
◼
►
do are just better so if they can do
00:55:58
◼
►
that same thing to displays cool so this
00:56:01
◼
►
strategy I don't know if vertically
00:56:03
◼
►
integrated is the right word because I
00:56:05
◼
►
never went to business school but this
00:56:06
◼
►
this strategy of aggressively in the
00:56:10
◼
►
whatever timco quotas owning controlling
00:56:12
◼
►
the major technologies that make up
00:56:13
◼
►
their products is actually more more
00:56:17
◼
►
ambitious and more more more aggressive
00:56:21
◼
►
than the apple of old even the apple of
00:56:26
◼
►
apples heyday which is topic we will
00:56:28
◼
►
continue not to get to in this program
00:56:31
◼
►
because it used to be that it may be not
00:56:35
◼
►
just Apple but across the entire
00:56:36
◼
►
industry for computer makers there were
00:56:41
◼
►
people who made computers and there were
00:56:44
◼
►
people who made parts that go into
00:56:45
◼
►
computers and there were a lot of parts
00:56:47
◼
►
suppliers for almost every component
00:56:52
◼
►
every once in a while there would be a
00:56:54
◼
►
part supplier that has something novel
00:56:59
◼
►
you know so Sony with 3.5 inch floppy
00:57:02
◼
►
disk was it change from the other floppy
00:57:05
◼
►
disks it's very a very Sony very Sony
00:57:07
◼
►
type change of like we're going to
00:57:08
◼
►
improve on this thing we have a new idea
00:57:10
◼
►
of how floppy disks could work check
00:57:11
◼
►
this out I'm not sure if Sony was the
00:57:13
◼
►
maker of that thing would they but the
00:57:14
◼
►
Sony 3.5 inch floppy drive is it just to
00:57:16
◼
►
give an example and Sony Apple would
00:57:20
◼
►
either know that they made it or Sony
00:57:21
◼
►
would pitch them on making I think
00:57:22
◼
►
there's a good story about the Macintosh
00:57:24
◼
►
engineers hiding a Saudi engineer in a
00:57:26
◼
►
closet not to let some higher-up know
00:57:28
◼
►
that they were looking into getting a
00:57:29
◼
►
3.5 inch floppy drive because they were
00:57:31
◼
►
still insisting that it had to use a
00:57:33
◼
►
five and a quarter which would have been
00:57:35
◼
►
good job closet hiding people
00:57:37
◼
►
we'll put a link to that in the show
00:57:38
◼
►
notes and the synergy between hey I'm a
00:57:43
◼
►
part supplier and we have this cool idea
00:57:44
◼
►
for the thing and hey I'm a person who
00:57:46
◼
►
uses parts to make products maybe we can
00:57:49
◼
►
make a novel or interesting product or
00:57:50
◼
►
line of products out of this and it's a
00:57:52
◼
►
good deal for you because you get to
00:57:53
◼
►
make you whole product that's a good
00:57:54
◼
►
deal for us cuz we came up with this
00:57:55
◼
►
novel product and eventually everyone
00:57:57
◼
►
can make 3.5 inch floppies because they
00:58:00
◼
►
somehow skirted these super stupid world
00:58:01
◼
►
of patents enough to be able to have the
00:58:04
◼
►
part manufactured across the industry
00:58:06
◼
►
the iPod is another example whatever
00:58:08
◼
►
that hard drive maker was was an Itachi
00:58:09
◼
►
or whoever came up with those really
00:58:10
◼
►
teeny tiny hard drives the light bulb
00:58:12
◼
►
goes off like what could we do with a
00:58:14
◼
►
little hard drive like that it's really
00:58:15
◼
►
cool and you get something like the iPod
00:58:16
◼
►
right but eventually all sorts of little
00:58:20
◼
►
hard drives are available or flash
00:58:22
◼
►
replaces the hard drives or like there's
00:58:24
◼
►
no sort of monopoly on one kind of thing
00:58:27
◼
►
and so Apple in the in the days when
00:58:29
◼
►
that was the way the industry worked was
00:58:32
◼
►
more or less content to say we're going
00:58:34
◼
►
to source our parts from the best parts
00:58:36
◼
►
available who has the best screens who
00:58:38
◼
►
has the best RAM or the you know the
00:58:40
◼
►
best combination of you can manufacture
00:58:41
◼
►
a lot of them it has a good price they
00:58:43
◼
►
have good performance David Crawley
00:58:44
◼
►
control they would shop around from the
00:58:46
◼
►
parts suppliers and from product to
00:58:48
◼
►
product in year to year they'd pick
00:58:50
◼
►
different screens or different Ram or
00:58:51
◼
►
different hard drives or different video
00:58:53
◼
►
cards back when they weren't really
00:58:54
◼
►
super met at Nvidia yeah like and and
00:58:57
◼
►
that's how they built their computers
00:58:59
◼
►
there's a bunch of companies making
00:59:01
◼
►
parts and we will pick among them and
00:59:03
◼
►
maybe we'll try to influence their
00:59:05
◼
►
roadmaps and maybe once in a while
00:59:06
◼
►
someone has a great thing we will
00:59:07
◼
►
assemble them into a product the more
00:59:09
◼
►
aggressive strategy is to say I see the
00:59:12
◼
►
world the parts manufacturers out there
00:59:13
◼
►
and they make all sorts of interesting
00:59:15
◼
►
things and sometimes every once in a
00:59:16
◼
►
while someone has a really cool one that
00:59:17
◼
►
sparks our interest and we can make a
00:59:19
◼
►
cool product at it but that's not good
00:59:21
◼
►
enough we know exactly what we want we
00:59:25
◼
►
want to push the envelope in a specific
00:59:26
◼
►
direction we have an idea of how this
00:59:30
◼
►
could be done better in service of a
00:59:33
◼
►
kind of product or even a specific
00:59:34
◼
►
product that we have in mind and we're
00:59:37
◼
►
not going to try to coerce or cajole
00:59:39
◼
►
some other parts maker into making it
00:59:41
◼
►
and we're not going to wait around for
00:59:42
◼
►
someone else to make it and we're not
00:59:45
◼
►
going to buy anyone elses off-the-shelf
00:59:46
◼
►
parts and try to cobble together stuff
00:59:48
◼
►
off the shelf we're going to design
00:59:50
◼
►
our own CPUs for our phones but their
00:59:52
◼
►
own GPUs in them and our own weird you
00:59:54
◼
►
know step counting neural network
00:59:57
◼
►
fingerprint sensing secure Enclave
00:59:59
◼
►
whatever like