00:00:05 ◼ ► And the first, you know, I had the ones that they came with and then I replaced them with ones that were basically
00:00:10 ◼ ► identical and they lasted about the same amount of time and they were starting to get cruddy again.
00:00:15 ◼ ► So when I bought new ones this time, I decided to branch out and try some different ones.
00:00:19 ◼ ► So I got replacements that are the same as the previous ones. I also got leather replacements,
00:00:40 ◼ ► And in fact, they may be less comfortable because the paddy things are bigger and there's not as much room for my ears inside them
00:00:47 ◼ ► So I'm wondering if I should switch to velour, but I didn't want to I don't know if these if I take these off
00:01:03 ◼ ► So first of all, which headphones? Please don't tell me the 7506. It's the crappy Sony ones that you hate.
00:01:14 ◼ ► They're the worst. So first of all, you just said they don't have a lot of room for your ears. That's true.
00:01:19 ◼ ► They're kind of small. You can get more comfortable headphones that have roomier ear cups.
00:01:32 ◼ ► You mean like sticking out from my head shallow? Because my complaint is that they're narrow as in they're not very wide.
00:01:41 ◼ ► They are narrow and they are shallow. All right, so stop bashing on my headphones and just tell me what ear cup material.
00:01:59 ◼ ► But it is not a modern at all headphone in so many ways. And people who say it's neutral are wrong. Look at it.
00:02:06 ◼ ► It's not neutral. Look at measurements. It's totally not. But anyway for ear cup material you're basically facing a few different...
00:02:22 ◼ ► Generally speaking the material that forms the squishy part of the pad, like the inner foam ring or whatever it is,
00:02:30 ◼ ► that is usually much more important to comfort than the outside material. There are lots of different foams.
00:02:37 ◼ ► There's like memory foam ear pads you can get. There's you know different qualities and densities and everything else.
00:02:43 ◼ ► But the foam is usually a much more significant part of the comfort than the actual material itself.
00:02:53 ◼ ► without actually just buying them and trying them because you don't really know between different like aftermarket pads or even first-party ones.
00:03:02 ◼ ► typically leather is or the fake leather that they say is leather. That's usually the best material
00:03:09 ◼ ► like an all-arounder. The downside is that it does tend to get slightly more sweaty than
00:03:25 ◼ ► Because what makes it more sweaty is that it sticks to your head better and there's not a whole bunch of tiny little gaps
00:03:31 ◼ ► that sound can get in and out of. So it's not a large difference in in sound isolation, but it is a difference.
00:03:42 ◼ ► values here. Like you don't want sound delete because you don't want bleed on your track from the other people talking.
00:03:46 ◼ ► But you also don't want to be too hot when you're sitting there for two and a half hours in the summertime in your un-air-conditioned
00:03:53 ◼ ► So it's up to you which one you pick, but I think there's a very good reason why almost all studio headphones choose the
00:04:04 ◼ ► generally I think a little bit more comfortable for long periods except for the heat issue.
00:04:13 ◼ ► Do you find that that's actually a thing that you can notice and measure that the Velour have more leakage than a leather?
00:04:26 ◼ ► that you get a little bit less bass response and it's because it is not forming as good of a seal.
00:04:39 ◼ ► Beyerdynamic DT 770 that comes in a bunch of different pads. The like memory foam leather pads are significantly
00:04:46 ◼ ► more isolating for podcasting use and the bass is stronger in those than the Velour ones.
00:05:00 ◼ ► But there is a small difference with whether you choose Velour pads or leather pads and leather is the more isolating and more bass heavy
00:05:08 ◼ ► Just just for completeness sake because I know you want to and because I will actually add it to a notes document that I have
00:05:17 ◼ ► So if someday I decide to I'll already have. And my keep in mind that I'm prioritizing comfort and I find these headphones to be
00:05:23 ◼ ► comfortable which is why I've never replaced them. But you just said that your cups are too small.
00:05:31 ◼ ► podcasting for three hours does not make my ears hurt. Makes my ears sweaty, but we've already covered that that's just you know a consequence of
00:05:40 ◼ ► It's just like I could do with roomier ones. And in particular the the leather ear pads are a little bit like the patty part is
00:05:49 ◼ ► but it's I feel they feel less roomy as they did with the default ones which I still have a pair of. But anyway
00:05:56 ◼ ► Yeah, I told you my requirements not complicated. You should have that whatever your most
00:06:01 ◼ ► comfortable ones are for that you think would be good for podcasting. I don't care about sound quality.
00:06:07 ◼ ► What you need John is you need what Marco either bought for me or made me buy which is what he described earlier
00:06:12 ◼ ► which is the Barodynamic DT 770 Pro and the one that I have is 32 ohm. It can't require an amp.
00:06:19 ◼ ► Right. Yeah. Yeah, I agree. I plug these things into my microphone. Yep, 32 ohm. It's fine on the USB pre 2.
00:06:25 ◼ ► I can't speak for your microphone, but it is reasonably comfortable. They sound really good.
00:06:39 ◼ ► Comparatively boomier headphone than Marco that is not to say I want like these stereotypical beats, you know, you can only hear bass but
00:06:50 ◼ ► More bassy sound than Marco does which doesn't make him wrong doesn't make me right. It's just our personal preferences
00:06:56 ◼ ► And this these headphones actually are really good in my perspective for music, but they do tend to be a little tinny
00:07:03 ◼ ► However for podcasting, I think they're they're excellent. I cannot recommend them enough and they're not extraordinarily expensive
00:07:09 ◼ ► They're like 150 bucks, which is not cheap, but not that much more than what you got already
00:07:12 ◼ ► I read too many Marco headphone reviews when I can spell bear dynamic correctly on the first try
00:07:36 ◼ ► I will say there are two other considerations three other considerations for the listeners
00:07:42 ◼ ► Number one is these are not neutral sounding headphones. You have to know that going in it
00:08:04 ◼ ► Although, you know, it's complicated. Nobody actually wants a flat response. It sounds terrible. But anyway that being said
00:08:14 ◼ ► Most of the sizes although not the 32 come with velour pads the 32 comes with fake leather pads
00:08:21 ◼ ► The 250 ohm one if you have the power to drive it. I actually prefer that one because it has a coiled cable
00:08:29 ◼ ► Oh, no, missy. I don't think I would like that. I know I have to call cable and I like that
00:08:36 ◼ ► Were bad and then I switched to straight cables and the problem of straight cables is that you have all this excess cable flopping around
00:08:41 ◼ ► As you're podcasting the coil cable is actually more convenient even though it seems like it would be clumsier
00:08:46 ◼ ► But in practice a quilt cable is more convenient when you are wearing headphones at your desk
00:08:52 ◼ ► And you know, you don't have you don't want to have this big long cable flopping around
00:08:55 ◼ ► Obviously if for portable use you don't want that for portable use it's way too big on a wheelie
00:09:01 ◼ ► Coiled cables are actually usually better in practice and in this model only the 250 ohm as far as I know comes with that
00:09:09 ◼ ► Not I mean if you're if you want to really crank up the volume and blast out your ears with music from like an iMac
00:09:18 ◼ ► So I would I would consider trying that first on the downside of that is that so it's called the same thing
00:09:34 ◼ ► Those come with velour pads. So try that you can easily get aftermarket now the the real Pro move is
00:09:58 ◼ ► From baredynamic for these headphones and it fits the 770 as well. It's the same shape case
00:10:12 ◼ ► The best combination because then you have slightly improved sound way more improved comfort slightly improved bass and isolation
00:10:20 ◼ ► So if you can get those they're hard to find in the US they're easier to find from like Amazon, Germany
00:10:24 ◼ ► They usually stock them for like 30 bucks and sometimes you can get them to ship them to the US
00:10:38 ◼ ► 35 34 euros that's like not cheap isn't for only for you know for an OEM replacement headphone pad
00:10:48 ◼ ► It's trust me that combination is what you want and these pads are such a pain in the butt to actually put on because they're so
00:10:55 ◼ ► Tight around but like, you know, John's probably done a million times with his so he knows but like it's it's not a fun process
00:11:03 ◼ ► All right. Do we want to actually get started because we have a few things to talk about tonight. Oh, yeah, there was an apple
00:11:17 ◼ ► Jude Children's Research Hospital this month relay FM and associated people and properties like us and like this
00:11:23 ◼ ► We are doing our darndest to raise money for st. Jude Children's Research Hospital. So what is st. Jude?
00:11:31 ◼ ► Have children who are sick with various forms of cancer come in into Memphis, Tennessee
00:11:41 ◼ ► This is near and dear to our hearts because of our dear friends Stephen Hackett and his family
00:11:51 ◼ ► Cancer when he was just six months old and he is what 10 11 something like that now and that is expressly because of
00:11:58 ◼ ► The work that st. Jude did in the literally millions of dollars of treatment that they got for free
00:12:05 ◼ ► Now in order to provide that treatment for free that means that money needs to come from somewhere and hey guess what that's you
00:12:14 ◼ ► Especially if as Marco likes to point out and will probably repeat if you're I don't know
00:12:39 ◼ ► Can you tell me about this so in the grand tradition of our listeners making fun of Casey for his typo?
00:12:50 ◼ ► I think this means according to Casey's rules last week that this is Casey's new favorite listener. Is that right? That's right
00:12:59 ◼ ► I think anybody who achieves the top of that list at any time is one of Casey's favorite listeners
00:13:10 ◼ ► Look, if you just go $1 over you'll be the top of the leaderboard right and the previous total was
00:13:35 ◼ ► $8100 pick in the middle the middle of the road there. It's not the 8100 which was the big expensive one
00:13:49 ◼ ► Well, they're nice. Well done. Very very nice. It's a great job Doug. You knocked off that
00:13:53 ◼ ► Possible hockey player to just put plain old Doug power PC 7100 power max 7100 good job now
00:14:08 ◼ ► 7101 dollars and don't think time has run out because what it really is having their podcast a thon on September 18th
00:14:18 ◼ ► It is Friday the 18th and shoot. I don't have what time it starts. I want to say it's 2 in the afternoon
00:14:33 ◼ ► $315,000 so please give any amount that you can give $1 $5 $10 whatever you can possibly afford
00:14:41 ◼ ► And if there's one other person out there who like Casey's favorite listener Doug has a whole bunch of money and says, you know
00:14:56 ◼ ► Yep, and Doug if you're listening to this and want to email me a a picture of your receipt or something
00:15:01 ◼ ► So I know because he didn't specify which Doug you are. You just said Doug for Steven star Mike
00:15:10 ◼ ► Smattering of ATP stickers that are not otherwise for sale. So please reach out if you can but no matter what
00:15:22 ◼ ► All right, we got some follow-up that I don't care about but I'm told we have to do so John take it away
00:15:27 ◼ ► The only we have tons of fall but we're not gonna do it all this week because we had a lot of Apple events stuff
00:15:31 ◼ ► That too the only two follow-up items. I wanted to touch on our PlayStation related because today there were some exciting PlayStation
00:15:46 ◼ ► It was only $299 and this is different from the Xbox one X and Xbox one s which are different from the Xbox one
00:15:52 ◼ ► Which is different from the first Xbox. I still do not have a name to call the new crop of Xboxes
00:16:03 ◼ ► It's the PlayStation 5 just playing PlayStation 5 and then there's a PlayStation 5 digital edition which comes without the optical drive
00:16:09 ◼ ► We talked about that before but the Xbox you just call them the Xbox series. How about the series series?
00:16:17 ◼ ► Sony had a little reveal today and they announced their pricing and ship date and order date for their computer
00:16:33 ◼ ► That's was a relief for everybody because people were afraid the PlayStation 5 is gonna cost 600 bucks
00:16:38 ◼ ► But no, they exactly matched here's where it gets super interesting the PlayStation 5 digital edition
00:16:44 ◼ ► Which is the PlayStation 5 without the optical drive we talked about last time and I made the arrested development joke that
00:16:50 ◼ ► Many people didn't get but a lot of people did what could an optical drive cost honestly, you know wholesale prices
00:17:02 ◼ ► That's not really an expensive part and all of these sort of decoding guts are already there
00:17:11 ◼ ► So it's really just the mechanism the thing that spins your optical disc and reads it with a laser, right? I'm like well
00:17:16 ◼ ► Maybe the digital issue will be more expensive if maybe it has like tons more storage and the SSD is twice as big so it
00:17:23 ◼ ► Will be the more expensive model that would have been ridiculous, but I would have been excited about that
00:17:26 ◼ ► But if it's less expensive how much less expensive could it be if they if they just take off the price of the parts
00:17:37 ◼ ► Why would they make it any cheaper like they're just cutting into their own margins. Well, the PlayStation 5 digital edition is
00:17:46 ◼ ► $100 less than the PlayStation 5 and I'm pretty sure that in no universe does that optical drive costs
00:17:55 ◼ ► Maybe someone come and say you don't understand the special Dell lithium crystal inside the the ultra HD blu-ray player is very difficult to mine from
00:18:03 ◼ ► Asteroids or whatever and and that's why it's expensive but that was a Star Trek reference John. I'd like my credit, please but it seems like
00:18:10 ◼ ► That Sony has aggressively priced the digital edition because and here's why and here's why the matchup is interesting
00:18:26 ◼ ► but it's less powerful than the Xbox series s it has half the onboard storage and it's SSD and
00:18:35 ◼ ► Everything else about it is the same it plays the same games and everything just plays them at lower resolution
00:18:48 ◼ ► So half the SSD space is a big deal because it doesn't have an optical drive and you can't play at 4k
00:19:04 ◼ ► The only thing it doesn't have is an optical drive and that's only used to copy the game off of the optical drive onto the SSD
00:19:11 ◼ ► After that, the optical drive is pointless and I suppose yes, you could use as a movie player whatever but anyway
00:19:15 ◼ ► The PlayStation 5 digital edition plays everything at 4k has all the same features as the PlayStation 5 and it's a hundred dollars less
00:19:25 ◼ ► Well, the Xbox is cheaper, but the PlayStation, you know, maybe I like the games that for it or better, you know
00:19:31 ◼ ► Like yes, it is a hundred dollars cheaper, but that's not the good Xbox the PlayStation 5 digital edition
00:19:36 ◼ ► I would say is the good PlayStation 5 because who wants optical discs, right? It has the same SSD space
00:19:42 ◼ ► It has the same power and the same resolution same ports on the back of it same everything for a hundred dollars less
00:19:56 ◼ ► considerably more savings to the customer and more importantly you don't have to make this decision at purchase time of like am I okay with not
00:20:17 ◼ ► which some people do fine then you get you know, you can use it as a blu-ray player and
00:20:21 ◼ ► If you just want to buy physical games for whatever reason and stick them in there and it'll just copy them off of the optical
00:20:26 ◼ ► Disc onto the SSD because you can't play games off the optical disc you play everything off the SSD like all modern consoles, right?
00:20:40 ◼ ► Alright, so you have the choice but you don't have to make any trade-offs about performance or storage
00:20:48 ◼ ► that has twice the storage and plays in 4k or do you want the bad one that has half the storage and
00:21:00 ◼ ► market for next generation consoles really is price sensitive the Xbox could come out ahead because
00:21:08 ◼ ► It's a hundred dollars cheaper just to get in on the ground floor and it can play all the same games and maybe you don't care
00:21:12 ◼ ► About 4k because who cares about 4k and it upscales anyway, and you'll never notice, right?
00:21:16 ◼ ► but if gamers are the typical spec driven gamers, they're gonna look at the series s as the sort of
00:21:23 ◼ ► Lesser product it's it's weaker. It's not as powerful which historically has been poison in the sort of you know
00:21:35 ◼ ► World especially of next-generation launch consoles where everyone cares about is it powerful as you know?
00:21:40 ◼ ► What is you know before there's any games right then anyone cares about it. They just want to compare specs, right?
00:21:44 ◼ ► But it's so cute. Yeah, I mean, yeah, that's that's the second thing. So this will be interesting of the launch date
00:21:56 ◼ ► Tomorrow as we record this so pre-orders begin September 17th at selected retailers, but they won't tell you what those retailers are
00:22:03 ◼ ► So tomorrow will be fun game spot already accidentally put up their order page and then quickly took it down or something. I
00:22:16 ◼ ► We can confirm what I mentioned the last show that ps5 is huge. Lol. It is the biggest console you've ever seen
00:22:25 ◼ ► With height and depth as compared to a bunch of other consoles that you may recall being very large including the original Xbox
00:22:40 ◼ ► We launched ATP memberships and this is all powered entirely by stripe checkout and the stripe billing portal
00:22:48 ◼ ► This is super easy for you as the customers buying it and it's even easier for us as developers now
00:22:54 ◼ ► We talked about it then and we even joke that like they didn't sponsor the episode. Well now they're sponsoring
00:22:59 ◼ ► so they recently relaunched stripe checkout and with a bunch of updates and new features and you know these days there's a whole lot of
00:23:08 ◼ ► Complexity and high customer expectations to implementing good payments you want people to be able to pay easily
00:23:13 ◼ ► From their phones or from any device they're on you want to support all different payment methods around the world
00:23:19 ◼ ► There are certain complicated authentication mechanisms like 3d secure that you probably need to support as well
00:23:30 ◼ ► There's all sorts of stuff around the world that you need to deal with and stripe checkout includes all of this right out of the box
00:23:40 ◼ ► Optimized for easy payment and high conversion rates. There's all sorts of new features always being added
00:23:49 ◼ ► You can of course customize stripe checkout with your own branding your own logo and colors
00:23:54 ◼ ► They support customers all around the world with a hundred and thirty five different currencies all
00:24:00 ◼ ► Automatically localized with languages and currency support to wherever your customers are and it'll automatically surface
00:24:06 ◼ ► Whatever payment methods your customers will probably prefer or that are their devices support
00:24:12 ◼ ► It automatically detects Google pay or Apple pay or depending on the region and it'll offer different bank methods
00:24:17 ◼ ► You can use checkout for one-time payments or you can do what we do and use it for subscriptions. It's super easy
00:24:23 ◼ ► We also have the stripe customer billing portal which allows you to do all sorts of stuff that I'm so happy
00:24:32 ◼ ► Dealing with a payment failure or managing whether your server will renew at the end of the month or not
00:24:36 ◼ ► All this is taken care of with the stripe billing portal. They have a great roadmap over there, too
00:24:42 ◼ ► They're always rolling out new features card validation logic just rolled out and you know
00:24:46 ◼ ► If you had to do this on your own before which I have before it's so much code. It's so complicated
00:24:54 ◼ ► It took us like two days to build the entire system with all the customer support all the payment support everything
00:25:07 ◼ ► Slash checkout learn more there if you need to build any kind of payment system stripe.com
00:25:17 ◼ ► So there was an event this week as we record this it was just like not last night it was just yesterday
00:25:30 ◼ ► Do we want to cover any of the meta stuff meta stuff? Whatever you want to say first meta meta
00:25:35 ◼ ► Do you want to cover that first affluent affluent or do you want to or do you want to just jump right into the devices?
00:25:49 ◼ ► Covid time presentations where it's a well produced video that features the Apple campus and has people standing in nice places and saying things
00:26:00 ◼ ► It was it was nice, you know to see like, you know, hi, this is Tim like, you know in in his natural habitat
00:26:15 ◼ ► Whatever personality they might have in their private lives does not come through on these videos
00:26:19 ◼ ► And so I was kind of disappointed every time they would transition between them and they would breeze by
00:26:25 ◼ ► Federighi and I'm like, oh no have him talk. Have him talk. Oh, he's gone. Yeah, it was like a tease like oh
00:26:30 ◼ ► I want to hear from Craig. He's a good presenter. He's entertaining. You know, he makes dad jokes
00:26:36 ◼ ► Really? He's just you know, Craig is basically a prop that they breeze by sometimes and I was kind of disappointed by that
00:26:41 ◼ ► Well, I mean they have always mostly stuck to the idea that the person presenting is someone who is directly responsible for the thing
00:26:48 ◼ ► They're presenting they don't just pick people. Oh, well, you don't have anything to do with this, but you're a good presenter
00:26:52 ◼ ► So Craig does is a good presenter and but he only gets to present the things that he's intimately involved with and it'd be kind
00:27:11 ◼ ► The good thing is they're they're trying to pull from the the ranks of the organizations that create these products not just have the same
00:27:19 ◼ ► I thought but yeah, I just like I I'm just I'm so bored by Tim and chef Williams because they're just not like
00:27:28 ◼ ► But fortunately the other presenters who weren't them were I think four very good. Yeah, you know another thing I was thinking about
00:27:46 ◼ ► It's gotten so much better than it has been in the past and to the point that I didn't feel like I had to count
00:27:52 ◼ ► You know how many men versus how many women and I didn't look at tucked versus untucked which is everyone's you know
00:28:00 ◼ ► I think it's worth noting that they seem to be doing considerably better with all flavors of diversity. Not just you know gender
00:28:11 ◼ ► It was just a couple years ago and I think that should be applauded as well and it's been like that for a little while
00:28:17 ◼ ► you know what was the famous study of like when they had men and women talking to each other and
00:28:22 ◼ ► When them it talking at a group and when the men estimated that the women have been talking 50%
00:28:27 ◼ ► Oh, yeah, they actually have 20% of the time. No, that's fair. That's fair or the other the other cliche is but you know
00:28:33 ◼ ► When you're used to privilege equality feels like oppression right when you're used to just being a bunch of white guys
00:28:46 ◼ ► Still be counting and not being like yeah, they're fine, right? They weren't all white guys. Everything's good
00:28:55 ◼ ► while diversity seems to be improving both in the presentations and in the like kind of
00:29:00 ◼ ► Medium to high ranks of the company the highest ranks of the company are still incredibly non diverse
00:29:06 ◼ ► Yeah, and even in the presentation if you go back and actually count it's like well, you know
00:29:16 ◼ ► What I'm saying is is not mission accomplished. So Apple continues to make very slow progress in this area. We applaud their progress and we
00:29:33 ◼ ► I believe we talked about last week that the battery on my 40 millimeter cellular Apple watch series 5 has really been hurting more
00:29:55 ◼ ► Software has convinced itself that the battery is in worse shape than it really is because I'll say, you know
00:30:01 ◼ ► I don't want to go into low power mode just continue on until you die and it'll last like another couple hours afterwards
00:30:06 ◼ ► So I think I don't know maybe something's a little wrong there. But what nevertheless outside the battery problems?
00:30:10 ◼ ► I don't feel like there's anything I don't think there's anything I really want my Apple watch to do that
00:30:15 ◼ ► It isn't already doing and then they said oh we have an oxygen sensor on the new one and I said, oh
00:30:29 ◼ ► It's lower power than the series 5 it includes the u1 chip and ultra wide band. Why would we care about this?
00:30:36 ◼ ► I guess we don't right now, right? Well, the little press release says you can use to open your car door with the car key thing
00:30:44 ◼ ► I would might care about it on the watch even more than the phone because the whole deal with ultra wide band is like I can
00:30:52 ◼ ► Not as long-range as something like Wi-Fi, but is directional, you know, like it's perfect for a wristwatch
00:31:00 ◼ ► I feel like now we don't know what the applications are gonna be other than the car key thing that Apple's already announced
00:31:06 ◼ ► I think it potentially has more use there than a phone because the the watch is always on your wrist and easy to put in
00:31:23 ◼ ► Then that like the watch unlock thing could probably work faster and better and more precisely and more securely
00:31:29 ◼ ► Like there's there's all sorts of little benefits like that not to mention the fact that like it's good
00:31:35 ◼ ► Allegedly finally launched like you could do things like find my watch, you know, it's like from the phone
00:31:48 ◼ ► So who knows more like find your Apple TV remote with your watch by waving your watch around and hearing it beep
00:32:06 ◼ ► It was in a handful of things and it wasn't very widely used and then you kind of went to sleep for a few years
00:32:10 ◼ ► Woke up and Bluetooth is everywhere and now it's so ubiquitous that lots of fun useful things can be made
00:32:20 ◼ ► You know right now we all have we've all had phones when all of us all of us stupid early upgrade
00:32:25 ◼ ► Er's who set money on fire have had phones for a year now that has this technology that is mostly used for nothing or
00:32:36 ◼ ► But in three to five years from now when everything has ultra wide band in it that's been made for the last few years
00:32:51 ◼ ► Yeah, and this is another instance where it's actually good that Apple has been sticking this in products
00:32:57 ◼ ► Even before it's quote unquote ready with a killer app feature because Tim Cook loves to sell the same products forever
00:33:03 ◼ ► Please put it in the series 6 put it in the iPhone 11 because that series 6 is eventually going to be like the low
00:33:08 ◼ ► End phone in a couple of years and we'll keep selling these iPhone 11s under a new name, you know, whatever like
00:33:14 ◼ ► That hardware lives for a long time. Not only does live for a long time with users, but Apple keeps selling it
00:33:22 ◼ ► You have to start selling it in the high-end stuff before it's really ready so that by the time it is ready
00:33:28 ◼ ► Every single watch you buy as a you want and every single iPhone you buy has you on so I'm glad this hardware is rolling out
00:33:37 ◼ ► Thought your point Marco about computer unlock that that's an excellent point that I hadn't considered yet
00:33:49 ◼ ► Am NOT a doctor. Let me make that extremely plain up front, but we were talking in the relay slack about like what? Okay
00:33:55 ◼ ► What is the blood oxygen sensor really do so I'm gonna take a stab at it and one of you guys just interrupt me when?
00:34:04 ◼ ► You can look at how much blood there is how much blood there's in your oxygen how much oxygen there is in your blood in?
00:34:13 ◼ ► Whether or not your your heart in your lungs and again broadly your cardiovascular health
00:34:18 ◼ ► Whether about things are working the way you expect and my limited understanding is that there's a very narrow range of what's considered to be
00:34:26 ◼ ► If you see yourself falling below that range that can be a real problem and it's something that's worth getting checked out and something
00:34:36 ◼ ► Is that sometimes people who are infected with kovat 19 and who are getting sick from kovat 19 don't actively feel bad
00:34:48 ◼ ► Dangerously low to the point that it's a real real problem and you need to get help immediately
00:35:08 ◼ ► I try to use that like once or twice a day just to have like some amount of historical data that god forbid I can
00:35:14 ◼ ► Show a doctor and say look here's the way it usually is. You know, you tell me if this is
00:35:21 ◼ ► So having a blood oxygen meter on the watch that you can either call up and say please take my measurement now or that will
00:35:31 ◼ ► I think that's super awesome in general because again, it's a very good measure of just how healthy you are
00:35:46 ◼ ► There is a new battery in a new Apple watch and the thought of a blood oxygen sensor has gotten me it
00:35:55 ◼ ► but I am telling myself between the blood oxygen sensor and the in the new battery that I'm just I
00:36:03 ◼ ► I don't think you need to be checking your your blood oxygenation twice a day. That seems excessive to me
00:36:08 ◼ ► But if you are inclined to that kind of obsessive checking hey, yeah get an Apple watch and then you don't worry about it
00:36:14 ◼ ► It's just checking for you all the time or as far as you know, it's checking for you all the time either way
00:36:21 ◼ ► If you watch all their material of not trying to pitch it as any particular health benefit
00:36:31 ◼ ► Something about your body and it hasn't even been certified by whatever such-and-such as like accurate medical tool that you use for such-and-such purpose
00:36:39 ◼ ► So they just say look this is an attribute of your body and this watch will measure it and tell you about it
00:36:45 ◼ ► The kovat angle Apple doesn't come out and mention anything about but it does exist those, you know
00:36:56 ◼ ► It's a there's actually that really good YouTube video that I should have found for show notes already
00:37:00 ◼ ► That explains how a pulse oximeter works. It's on technology connections. Oh, there you go. Yeah, it's very very clever extremely inexpensive
00:37:10 ◼ ► This watch has it's just nice that something attached to your body that already does a bunch of health measurements has added this to the mix
00:37:16 ◼ ► Good feature and apparently it will make Casey happy and make him stop sticking his finger into a little pinchy thing
00:37:21 ◼ ► That's true normally the justification the you know the way that we would justify buying this that this thing that we don't need that's like
00:37:43 ◼ ► Inexpensive pulse oximeters are all over the place and work fine, but you already even have one
00:37:50 ◼ ► And they were trying to detect kovat checking your blood oxygenation may not be the very best way to do that
00:38:00 ◼ ► It's one way it's a tool in the tool chest. Yes. Yes. It is. It is a measurement that you can take for sure
00:38:07 ◼ ► So yeah, so this you know, Apple did not develop this Falls products in response to kovat
00:38:13 ◼ ► it's you know, their their development cycles are longer than that for most of the hardware and and
00:38:25 ◼ ► That's that's not like they didn't do that in response to kovat or because of kovat that being said
00:38:30 ◼ ► It's hard to come up with a better thing. The Apple watch could could have added this year
00:38:38 ◼ ► I said it takes a tiny sample of your blood and does a kovat test on it. Yeah, right. Yeah
00:38:45 ◼ ► So yeah, exactly and and you know, there's lots of other things that the Apple watch could do as as like, you know
00:39:01 ◼ ► Like for instance a blood glucose sensor for diabetics would be incredible. Yeah, but it's so far
00:39:10 ◼ ► So that's like they keep I think Apple has been doing a lot of research in that area and and other companies have have as well
00:39:28 ◼ ► It made it makes total sense where they added it and if Apple ever comes up with it with a reliable
00:39:32 ◼ ► Non-invasive blood glucose test. It doesn't have to be in the Apple watch people wear that literally anywhere on their body
00:39:43 ◼ ► If Apple came up with a breakthrough there, even if it had to be worn someplace other than your wrist
00:39:56 ◼ ► Because people aren't gonna take the watch and strap it around their chest or you know around their neck or you know in their armpit
00:40:06 ◼ ► There is a point of diminishing returns of things that we can measure and I think it has to be non-invasive
00:40:10 ◼ ► Obviously, I suggest sit there in your wrist like a watch and occasionally do stuff and it's kind of amazing
00:40:25 ◼ ► Do hope Apple comes up with a with a breakthrough, you know technology for helping people with diabetes and so on and so forth
00:40:32 ◼ ► But that being said like I think first of all another big reason to upgrade to this watch if you're looking for more Casey is
00:40:41 ◼ ► Like whatever you whenever you like pop it off and it's still like measuring your workout stuff
00:40:48 ◼ ► So that's one one big reason but like, you know, you know seriousness like on the medical stuff
00:40:59 ◼ ► But then when I heard it was like a 15 second long test that you have to initiate I was like, huh?
00:41:05 ◼ ► But then they said it also takes periodic background readings that and I think that is kind of the Apple watch
00:41:12 ◼ ► mode of how it really makes a difference and how it can really catch some some helpful things for people is like if
00:41:20 ◼ ► You just get one of those $30 things in the drugstore to measure your pulse your oxygen
00:41:25 ◼ ► How often you gonna do that if your casey you're gonna say you're gonna do it twice a day
00:41:36 ◼ ► The big value here is not that they did something that you can get a $40 thing to do anywhere
00:41:43 ◼ ► The big value is they did something in this thing that's gonna be constantly or periodically
00:41:53 ◼ ► So it's like the difference between like a manual backup and time machine or back plays. It's like
00:42:09 ◼ ► that like it isn't it isn't you know, it's one thing to be able to take any an EKG or whatever or or to be
00:42:16 ◼ ► Able to monitor your heart rate when you ask for it. It's a much more valuable thing to be
00:42:25 ◼ ► So, you know like and it knows what is normal and then if it starts getting readings that are outside of your normal baseline
00:42:32 ◼ ► it can alert you to that without having to wait for you to take another test manually or
00:42:46 ◼ ► It's that this thing's gonna always be taking oxygen readings and it can tell you if something deviates from the norm
00:42:51 ◼ ► And and the fact that it has so many different sensors plays into this like so they give a heart rate example
00:42:56 ◼ ► Um, it apparently measures your heart rate. It also knows whether you're moving or not because it's on your wrist, right?
00:43:03 ◼ ► So if your heart rate goes up, but your wrist is moving back and forth like you're running that seems normal
00:43:10 ◼ ► That would be a scenario where the watch can alert and say you're just sitting there on the couch and your heart rate is going
00:43:26 ◼ ► Your blood is less oxygenated not that it's not going to warn you about it because you do need that oxygen your blood
00:43:32 ◼ ► But at least it has some correlation in terms of learning thresholds and everything to say well if it goes down a tiny bit
00:43:38 ◼ ► But you're at the top of Mount Everest. It's like this is still within reasonable parameters because the person's you know
00:43:45 ◼ ► So those are the type of things where the fact that this is a tiny computer with tons of different sensors
00:43:52 ◼ ► Make it able to make smarter decisions than you personally with the $15 thing you brought from Walmart that you left at home anyway
00:44:03 ◼ ► There's a brighter always on display up to two and a half times brighter, which they cited particularly in sunlight
00:44:11 ◼ ► Yesterday's event was colors, which I was really excited to see I have what do they call?
00:44:17 ◼ ► What is the official name for the 11 pro green? It's like four screen midnight green something like that
00:44:24 ◼ ► Space green. I'm not the biggest green fan generally speaking, but I love the way this thing looks
00:44:30 ◼ ► Well the back of it the front of it is scratched so badly. I cannot even begin to describe it
00:44:50 ◼ ► Limit like I don't know anything about fashion obviously, but I feel like that limits my options a little bit
00:44:55 ◼ ► So I think I might just stick with the traditional like silvery look, but there's a blue one that looks great a red one graphite
00:45:05 ◼ ► And the titanium it what is it titanium edition and no ceramic is titanium not the addition
00:45:11 ◼ ► I never paid attention. There is a titanium edition. There is no more ceramic edition correct the ceramic continues
00:45:20 ◼ ► I think we had mentioned earlier. There's continuous altimeter, so it's always taking altitude readings. There's new faces
00:45:30 ◼ ► Like the stripe faces on watchos 7 so even on my existing series 5 you can use the stripe face
00:45:38 ◼ ► Marco you would know this better than me because and I know that you were really excited about all these new watch faces because they're
00:45:49 ◼ ► fairly pleased with the introduction of the Apple watch series 6 and the Apple watch I see like this part of the
00:45:56 ◼ ► Presentation I was fairly happy with I'm happy with the direction. They're going in general and these this seemed like a pretty solid update I
00:46:02 ◼ ► Would not say a lot of kind things about the new watch faces yet, I've only played with them for one day, but
00:46:13 ◼ ► It's such a shame. You know this is again. It's like they even brought an allen dye to troll me
00:46:30 ◼ ► When I started to finally admit to myself and let it admit to the world that the Apple watch is a terrible
00:46:41 ◼ ► The the series 5 really put really, you know hits home with that because of the way the screen dims
00:46:51 ◼ ► To a digital time in that upper right corner and in like a blurred screen whatever if you usually have an analog watch
00:47:00 ◼ ► that's even more jarring than like if it's just always the same and so I started to realize a
00:47:14 ◼ ► My happiness with the Apple watch is improved by me totally staying away from all the analog faces
00:47:25 ◼ ► what you would expect if you asked a graphic designer who has never worn an analog watch to design one and
00:47:35 ◼ ► Every single analog watch face on the Apple watch is like that the people who design these have never worn an analog watch and
00:47:45 ◼ ► And you could argue whether that should be the case or not for something like the Apple watch
00:48:19 ◼ ► Infograph modular in the summer when I want to see things like the UV index and stuff like that
00:48:28 ◼ ► It's it's a much happier experience in a lot of ways, so I've been using it that way so all of these new
00:48:43 ◼ ► So I'm going to continue to have it be a digital watch for me, and I'm I'm I wouldn't say I'm happy with it
00:48:50 ◼ ► I don't I don't look at my digital watch with my infograph modular face and say wow that's a nice looking watch
00:49:00 ◼ ► I've always had throughout history is like you know prioritizing function over over beauty
00:49:04 ◼ ► And that's what the Apple watch continues to do so now that I let it be that I'm I'm more at peace with how
00:49:26 ◼ ► You can select what color each of the stripes is and then you can select like an angle that the stripes are oriented as I?
00:49:40 ◼ ► Show some amount of pride in perhaps your country if you're not American in your particular sports team that you enjoy or or just
00:49:51 ◼ ► I don't know colorful thing you I mean you could make like an M logo out of these stripes
00:49:55 ◼ ► Out of the stripes watch face if you still believe you match your outfit. I think that's the main one
00:50:01 ◼ ► If you're color coordinating you color coordinate your watch band now you can color coordinate your watch face
00:50:05 ◼ ► Which is what one of the things that Marco always talks about with his anger at the watch face is something you can't do with
00:50:12 ◼ ► But if you have a digital screen you can so why not make that an option and with I think with the ability to save
00:50:17 ◼ ► Watch faces if you spend the time to make a watch face the person perfectly matches one of your outfits
00:50:22 ◼ ► I think you can just save that off and then the next time that outfit comes up to swipe over to the pre-made watch face
00:50:28 ◼ ► Well spent if you really want to color coordinate and especially if you have a huge collection of bands that also match your stuff
00:50:52 ◼ ► Cautiously optimistic about these new bands the direction they're going with them looks really good to me
00:50:58 ◼ ► The Apple watch has always excelled in having really good bands like well not relative to other Apple devices
00:51:28 ◼ ► Because I I really am curious. I think I'm a size 7. We'll find out there might be some returns happening
00:51:39 ◼ ► These are probably gonna be really nice. There is a slight annoyance if you've never been
00:51:55 ◼ ► You can just have the charger sitting flat on the desk or on some other flat thing face up and just stick the watch down
00:52:05 ◼ ► You gotta like kind of you know have either some kind of stand that has like a flip up or right angle thing or you gotta
00:52:10 ◼ ► Like kind of just manually stick it on every time like lifting up slightly so that that's kind of annoying
00:52:15 ◼ ► But otherwise, I'm looking forward to trying these out. And yeah, and I'm also I'm honestly also kind of curious about the new leather link
00:52:23 ◼ ► I don't think I have much of a need for a leather Apple watch strap, but the old leather loop
00:52:31 ◼ ► Felt way worse than it looked it was very hard. It almost felt like a plastic link bracelet
00:52:37 ◼ ► The new one has fewer parts seems generally a little bit sleeker a little more elegant of a design
00:52:43 ◼ ► So I'm looking forward to seeing how that is in practice once I can ever get a good go to a store again
00:52:52 ◼ ► Moving forward and in what appear to be good ways. I'm looking forward to receiving mine to try it out and
00:53:01 ◼ ► I am very happy to see these new colors to you know, you mentioned Casey. There's a blue one
00:53:08 ◼ ► You mentioned the graphite steel which kind of replaces the space black and all but the Hermes line
00:53:13 ◼ ► what I would caution people about is don't make any assumptions how these things will look until you can see them in person or
00:53:34 ◼ ► It looked way different in person than what I expected it to look like by looking at the website and I expect that same thing
00:53:54 ◼ ► So, you know go into it knowing that that there's a risk you might be returning it if you if you just buy blind on the website
00:54:05 ◼ ► We'll put a link in the show notes to the PDF the sizing thing which they do as good a job as they can for
00:54:10 ◼ ► Yeah thing that you print out to size like it's got a little square on it where you can put a credit card and basically says
00:54:16 ◼ ► You printed it the right size which is much easier than trying to get people to measure things for the ruler
00:54:27 ◼ ► Well, this is this little thing you put on your wrist can measure how big your wrist is, but the paper is not elastic
00:54:41 ◼ ► You really really would like to try these things on in person, but you know kovat so it's not that easy
00:54:47 ◼ ► So I get I mean Apple has usually it's a pretty good return policy, but it's kind of a hassle
00:54:52 ◼ ► As I tweeted when they were announced they look a little bit like an arm hair menace to me
00:54:56 ◼ ► Like I did not relish the idea of trying to squeeze one of those things over my very hairy arms
00:55:03 ◼ ► Speaking of that we haven't talked about pricing yet for any of the things but the the Apple watch itself is $3.99
00:55:14 ◼ ► The solo loop the rubbery kind of looks like the sport band solo loop thing is 50 bucks
00:55:20 ◼ ► Which is you know it's no more highway robbery than the sport band being 50 bucks is but it is what it is if you
00:55:28 ◼ ► The braided solo loop is $100 now. I was like what what is it braided from Rapunzel's hair?
00:55:51 ◼ ► They're like Marco said they're high quality. They're good, and I agree. They are really cool, but reach
00:55:58 ◼ ► You know they sell you the watch for for a pretty good profit, but the problem is these straps must be ridiculous anyway
00:56:07 ◼ ► Nothing amazing. I haven't been keeping up with the Apple watch world, but before this keynote
00:56:29 ◼ ► This is like you know if if you're into the idea of getting a new watch or if your current watch is you know older?
00:56:34 ◼ ► And dying or the batteries not lasting long anymore, and you want a new one. This is this looks like a great update
00:56:38 ◼ ► I'm personally very excited about the brighter dim mode of the screen in bright sunlight
00:56:46 ◼ ► That is something that the series 5 for all of its wonderfulness with having that always on screen
00:56:56 ◼ ► I have frequently this the summer run into the run into a time where like I would glance my watch in the Sun and
00:57:06 ◼ ► Otherwise I know it's a frivolous thing like I I don't I don't need this. I'm not gonna even try to justify it
00:57:14 ◼ ► I have no justification whatsoever. I'm just getting it because it's a fun thing. I like it
00:57:18 ◼ ► Yeah, I'm probably gonna order one the next day or so of course. You know are they shipping are they shipping?
00:57:23 ◼ ► Yeah, the order today delivers September 30th through October 2 so not that long from now
00:57:27 ◼ ► Yeah, as usual it depends on which combination you get many of them don't ship until October or November
00:57:49 ◼ ► So they're still including the little thing that smacks on to the back of the watch that charges it
00:57:56 ◼ ► But the thing that that cord plugs into they used to give you this tiny little thing that was very very small and it plugged
00:58:11 ◼ ► So it was something that plugged into the wall, and it was as small as it could possibly be
00:58:14 ◼ ► You know and then you plugged a USB thing thing into it right that little tiny thing that plugged into the wall is what?
00:58:24 ◼ ► In the presentation they said we're not including this because it reduces the carbon footprint lots of people have places where you can plug any
00:58:31 ◼ ► Kind of USB thing into why do we need to give you another one a lot of people just chuck these away?
00:58:38 ◼ ► It's the equivalent of 50,000 cars being removed from the road per year for Apple not to ship these things
00:58:55 ◼ ► Think this would have been an absolutely 100% clean win if they said we're not including the power adapter of
00:59:08 ◼ ► It's because it's the lowest voltage you could possibly imagine like the charger watch you don't need a high power powered is literally anything you can
00:59:28 ◼ ► We haven't always changed about this it would complete the the waste pitch right of saying we're doing this for environmental reasons
00:59:36 ◼ ► It's the same price as it was before but if you don't want it now you don't have to pay for it, right?
00:59:40 ◼ ► Don't pay for something you don't need and by you not paying for it and us not giving it to you by default
00:59:53 ◼ ► But I mean for Apple like Apple's cost to make that little thing is whatever five bucks ten bucks, whatever
00:59:58 ◼ ► Knock something off the price instead of making it three hundred ninety nine dollars make it three hundred and ninety five dollars
01:00:13 ◼ ► It would be great if you could buy it for five bucks from Apple, but like I think that would work out
01:00:17 ◼ ► But of course Apple being Apple they didn't change the price. It's exactly the same price as it was
01:00:23 ◼ ► If you buy a titanium or Hermes model, they do come with a power adapter because rich people need the waste
01:00:35 ◼ ► Did you know that you could you pick whatever bang you want? They also throw in a sport band for free?
01:00:41 ◼ ► so if you're a rich person you still get tons of stuff and they and it makes lots of waste and
01:00:45 ◼ ► If anyone's gonna have someplace where they can already plug in a bunch of USB charging stuff
01:01:01 ◼ ► You probably have places in your home already available where you can plug in a USB a style charging thing or USB
01:01:10 ◼ ► Especially when you don't need very high power delivery like you're not trying to charge an iPad Pro here
01:01:21 ◼ ► I think Apple shouldn't include stuff like this by default, but I wish they had passed any of the monetary savings
01:01:32 ◼ ► I like the fact that they're passing on the carbon savings to the world good. I applaud this is exactly what you want
01:01:38 ◼ ► I don't want to have to pay for things that I don't want it is wasteful and I would choose not to have it because I
01:01:55 ◼ ► Every sport band every watch that comes with a sport band or every sport band you buy separately has three pieces
01:02:07 ◼ ► There's a short one and a long one every sport band they sell or every watch that comes with a sport band
01:02:25 ◼ ► That would probably reduce waste by a significant, you know margin way more than you know
01:02:30 ◼ ► Removing you to be power adapter and this isn't to say that they're going to keep it or they should keep it. I mean
01:02:38 ◼ ► Probably inevitable and they should and you know, we're probably past the point where they're gonna do this anyway
01:02:43 ◼ ► And you better believe they're also gonna remove it and probably the headphones from the iPhone as well
01:02:55 ◼ ► I I wish that it didn't feel just like we're now just getting less for the same amount of money
01:03:01 ◼ ► Because there is an environmental benefit here, but you know, they could have done a better job of selling it to us
01:03:07 ◼ ► I think giving us something for but that was never gonna happen. There was never and like
01:03:18 ◼ ► I mean the Apple way to pitch this is well we did reduce the price by that much is just the series 6 cost a little
01:03:25 ◼ ► Yeah, it's a lot of BS - let's be honest like they're gonna make a little bit more money from this and and whenever there is
01:03:40 ◼ ► That's a pretty easy thing to do. Yeah, the thing about the watch strap having both of them in there
01:03:50 ◼ ► Asking people to do that because that could actually produce more waste in terms of returns and people not understanding the difference and all this
01:04:00 ◼ ► Especially without people being able to try them on like in some respects. They're stretchy, you know, like stretch pants
01:04:05 ◼ ► They fit everybody but on the other hand, I don't want something squeezing my wrist too tighter being too loose or whatever
01:04:10 ◼ ► Well to watch for people in the wild if and when these things start shipping who are wearing solo loops
01:04:15 ◼ ► They were obviously one size too big but didn't want to bother returning it. So it's just rattling around on their wrist
01:04:20 ◼ ► You know, I mean, yeah, well also like, you know as anybody knows who has ever want to watch like your wrist size changes
01:04:32 ◼ ► You know depending on like how how hot or humid it is or how hot you are maybe from a workout or something?
01:04:39 ◼ ► Having a fixed size wrist or watch band that you can't easily change. So I kind of just different hole or something
01:04:49 ◼ ► But in the ideal case if you get one that fits you perfectly that is a fixed size it is potentially great
01:04:56 ◼ ► Because then you don't have the big like blob of thickness in the bottom with all the mechanism of like the clasp and everything
01:05:15 ◼ ► But that's you know, that might be a little bit tricky at first till you figure out what size you are
01:05:18 ◼ ► So Sony took out five or ten bucks worth of guts and gave a hundred dollar discount Apple
01:05:29 ◼ ► We are sponsored by door deck as you'd expect in recent months the demand for contactless
01:05:36 ◼ ► Smart access control has gone through the roof door deck provides a software as a service solution for smartphone keyless entry and
01:05:47 ◼ ► So unlike other keyless entry systems door deck prides themselves on customers not needing to replace hardware or install new hardware
01:05:55 ◼ ► Their cloud-based software is compatible with all major access control brands making door deck the world's only access control aggregator
01:06:02 ◼ ► And this is developed by developers for developers door decks open SDK and API's allow developers to integrate with their clients apps
01:06:12 ◼ ► You can use theirs and door deck work with your Apple watch to the Apple watch enables you to unlock your doors without needing to
01:06:20 ◼ ► So there's been a recent surge in demand for building managers and business leaders to understand how tenants are using the buildings
01:06:27 ◼ ► They're in door deck also provides real-time rich data that allows administrators to see building occupancy levels and identify trends
01:06:35 ◼ ► Knowing the number of people that have entered a room to ensure safe capacity is paramount these days
01:06:39 ◼ ► The added value for organizations with many offices is also being able to manage multiple buildings
01:06:45 ◼ ► Just as easily as one building as well as helping to reduce contact for frequently touched surfaces
01:06:54 ◼ ► Security risks and expenses by stopping the need to issue new or replacement key cards or key fobs
01:07:00 ◼ ► Door deck uses the highest levels of encryption available and extra security levels like geo fencing and IP
01:07:06 ◼ ► Restriction can also be added to address the client needs door deck has always been ahead of the times
01:07:11 ◼ ► They were the first company to embrace NFC on iPhone to enable door entry because NFC works first time every time
01:07:21 ◼ ► Slash ATP learn more there about how door deck is helping unlock the workplace and your access controls potential
01:07:39 ◼ ► The Apple watch se which I don't know how I feel about that name, but whatever at least it's consistent
01:07:44 ◼ ► it has the it's it's kind of I think it was described on upgrade is kind of the merging of the
01:08:02 ◼ ► It has the same accelerometers and altimeters series 6 it starts at 280 bucks, which really isn't bad
01:08:09 ◼ ► But it's not terrible in the grand scheme of things and adding cellular is only 50 bucks instead of the 100 it is on the series
01:08:40 ◼ ► There's massive competition at the low end price wise of things like Fitbits and everything for the Apple watch
01:08:55 ◼ ► So really they need to have something at this low price point and they've had the series 3 sitting there
01:09:04 ◼ ► They the series 4 was immediately discontinued when the series 5 came out. So the series 4 never got its chance to be
01:09:12 ◼ ► The cheap one. It's kind of got iPhone 5 into the sunset and the series 5 I guess is not the same thing
01:09:26 ◼ ► Wish it was cheaper so we could get rid of the series 3 because the series 3 is not only the last
01:09:36 ◼ ► Last of the Apple watch old screen size an old screen shape an old complication type and everything else
01:09:46 ◼ ► The easier certain stuff is on the Apple watch that being said that's like saying as you're walking through hell
01:09:53 ◼ ► The ground could be a little bit smoother, you know, like that of all the various hostile bits of developing apps for the Apple watch
01:10:06 ◼ ► That doesn't really compare to all the other incredibly rough edges and hostile environment that it is. So
01:10:16 ◼ ► But you know, it's still not gonna be a great platform to develop apps for if I'm honest
01:10:23 ◼ ► So it isn't nearly as hard to support that as it is to support small iPhone screen sizes for instance
01:10:29 ◼ ► Anyway, that's it from a product perspective. I think the Apple watch SE is a good idea
01:10:44 ◼ ► You can basically have an Apple watch that is set up and paired to your iPhone for somebody else in your family
01:10:52 ◼ ► so this is especially useful examples they gave were children or possibly if you have a relative who
01:11:15 ◼ ► We were literally in the market for this this past summer and we're to the point with our kid where
01:11:20 ◼ ► Some of his friends have phones and we don't want to give him a phone yet. It's a little early for that
01:11:28 ◼ ► Go off and play like down the block or you know walk to the ice cream shop at the end of the block or whatever
01:11:39 ◼ ► And yes, I know we all grew up without this but you know that today is today and we have options
01:11:46 ◼ ► But we were thinking maybe like we'd pair it to like an old iPhone that he would not ever have with him
01:11:51 ◼ ► But anyway, this is a better way to do that and they get their own phone number. It has to be cellular
01:11:57 ◼ ► They get their own phone number that you can then like, you know text and call it presumably it needs some service
01:12:07 ◼ ► Definitely won't gouge you on the activation fee and will definitely make it super easy to cancel
01:12:11 ◼ ► Mmm in the chat ask a good question if I'm buying a serious. Anyway, why not give the kid my series 5 hand-me-down
01:12:22 ◼ ► He prefers the aluminum model, but we don't have any cellular aluminum models to give him
01:12:27 ◼ ► So we're gonna try the series of that. Sorry the SE I know I recognize again. This is yet another thing
01:12:46 ◼ ► Was it last year when they announced the App Store on the Apple watch and I'm assuming that that's going to work with family setup
01:12:54 ◼ ► Perhaps it won't but stuff like that where it seems like the watch is getting ever more independent
01:13:06 ◼ ► And so he is too young for this and I'm not sure we would even necessarily explore it if he was older, but
01:13:15 ◼ ► It is an extremely cool idea and and I think if we lived in a place more similar to where you are Marco
01:13:21 ◼ ► I think I would be much more enthusiastic about it. I think this is really clever and and I'm really curious to see
01:13:29 ◼ ► Anytime Apple does stuff with families in my experience. It seems like if you have the most vanilla plain Jane like easy
01:13:48 ◼ ► I spent all day doing Xcode provisioning profile crap because I have carplay entitlements
01:13:52 ◼ ► Talk about being off the beaten path. You can't do crap without anything automatic with that
01:13:56 ◼ ► Oh and good luck getting catalyst to work. Oh, yeah. Enjoy that that does not sound fun at all
01:14:01 ◼ ► and the other thing I'm worried about is so let's assume for a moment that that Adam is going to have this watch and wear it to
01:14:21 ◼ ► But that indicates to me that this watch will be sitting with the cellular radioactive like all day long and I can tell you
01:14:28 ◼ ► Even in the best of times my 40 millimeter watch when I'm using cellular which admittedly I'm also typically streaming music
01:14:39 ◼ ► But I have not been impressed with battery life when I actually am using the cellular features on my watch like it
01:14:54 ◼ ► But I really hope that the battery life is better than I expect because I have the I have the expectation that the battery life
01:15:00 ◼ ► Is gonna be real real bad. That's very possible. It's that's certainly a risk that is something I've heard
01:15:21 ◼ ► So we'll find out like, you know, I've never tried, you know running at that way like all day long
01:15:26 ◼ ► So we'll see what happens in practice. I think you're right that having the the series fives
01:15:32 ◼ ► Processor which is pretty efficient, but without the series fives always on screen does probably give it a good amount of battery headroom
01:15:40 ◼ ► It is kind of funny by the way that my eight-year-old is going to wear the same size watch that I do
01:15:44 ◼ ► But yeah, so we'll see how it works it this plan could totally backfire and I might I might report back in a month that
01:15:55 ◼ ► Oh, yeah, we returned it cuz it sucked but we'll see I have a feeling you know, they probably did this family
01:16:11 ◼ ► There's probably a reason for that too because they realize this is what people actually want this for not just for Wi-Fi only ones
01:16:27 ◼ ► He's not allowed to like text people on his watch in school. And and of course we were going to enforce
01:16:40 ◼ ► It's more it's gonna be more of a like, you know way for us to track his location and for him to call people in emergencies
01:16:46 ◼ ► Anything else on the watch specifically then we have fitness plus up next but anything else on the watch?
01:16:52 ◼ ► Yeah, I just want to tell Marco that he's gonna enjoy finding out what an eight-year-old can do to an Apple watch
01:17:12 ◼ ► I showed him one of my watches and I'm like look see this giant scratch on the side of this
01:17:19 ◼ ► and here here's that first scratch and I told him like you're gonna scratch the crap out of it and
01:17:25 ◼ ► You just have to learn to be okay with that because you're gonna I want you to wear it and use it and everything and he
01:17:30 ◼ ► You know, he's a little bit worried but you know, it's it's it's time. I think he's ready for it
01:17:38 ◼ ► The Apple watch is pretty sturdy to be fair. Yeah, the eight-year-olds are pretty eight-year-olds are pretty amazing
01:17:52 ◼ ► Also the series 3 still being in the mix, right? So a family setup only works with the series 4 or later
01:18:00 ◼ ► You can't use family setup with it. And the second thing is the series 3 is 199 and the SE is
01:18:07 ◼ ► 279 and boy the series 3 is so much worse than the series the SE right which is basically a series 5 plus
01:18:20 ◼ ► I understand underscores pain but in general like your Marcos right that we did do need to have a 199 model, but
01:18:30 ◼ ► They've got to get rid of that series 3 bring the SE down in that because it's weird now that if you go I want
01:18:39 ◼ ► It's this is a little bit weird in between all this is to say is the Apple watch I see looks like a really good deal
01:18:46 ◼ ► Compared to everything else but the series 3 just looks like a dog to me. Oh, yeah, but if you think about it
01:18:53 ◼ ► 30 to 40 percent on hardware that kind of is their entire profit like the difference between those two like
01:18:59 ◼ ► Who knows who knows what these watches and what what the actual cost of materials are they are very small that we didn't mention that
01:19:06 ◼ ► But one of the other things they pitch is they're using even more recycled materials for their watches and everything to so that might factor
01:19:10 ◼ ► In but anyway next year next year their lineup will make even more sense, but they've made progress this year
01:19:15 ◼ ► We are sponsored this week by Squarespace start building your website today at Squarespace.com/ATP
01:19:33 ◼ ► This is something that used to be a really specialty skill to even make a basic website
01:19:38 ◼ ► You know, we all probably tried back like in the early bad days when it was really hard
01:19:42 ◼ ► And that was before we even had complicated needs for websites, you know, like we have these days these days
01:19:47 ◼ ► Everyone wants dynamic functionality. You might want to host a little storefront or a you know
01:19:52 ◼ ► Dynamic gallery or you know multiple blogs or multiple content channels even host a podcast on your website for that matter
01:20:03 ◼ ► Incredibly easy. It's all built in to all of their plans. It's incredibly easy. It's incredibly affordable
01:20:12 ◼ ► Visual, you know just click and preview everything so you don't need to ever jump into the code
01:20:18 ◼ ► So you don't need any skill as a web developer or a programmer or a designer or anything Squarespace takes care of all of that
01:20:24 ◼ ► For you and there's never any upgrades never any like software patches you have to install or security updates
01:20:33 ◼ ► They keep your site up so you don't have to worry about all that uptime stuff or server stuff anything like that
01:20:37 ◼ ► If you need any help along the way Squarespace has incredible support, but honestly, it's so easy to use
01:20:43 ◼ ► You probably won't need their support for anything. Really. I've been a script his customer for a long time and it's just fantastic
01:20:49 ◼ ► Start your free trial site today to see for yourself at Squarespace comm slash ATP. It's a real free trial
01:20:56 ◼ ► No credit card required when you decide to sign up make sure to head back there Squarespace comm slash ATP and use the offer code
01:21:04 ◼ ► ATP to get 10% off your first purchase that's Squarespace comm slash ATP code ATP for 10% off your first purchase
01:21:24 ◼ ► Aaron has been very dedicated and I've been semi dedicated to doing you know, some sort of daily exercise
01:21:31 ◼ ► And for me that comes in various forms, but for Aaron that's pretty consistently been something called Beachbody
01:22:02 ◼ ► It's not stupendous, but it works and they all they have apps for your phone and your iPad as well
01:22:09 ◼ ► But the idea particularly in these times the idea of working out at home with somebody instructing you as much as they can
01:22:21 ◼ ► In my personal opinion that can work and it can work pretty well and for Aaron to get this kind of Netflix for exercise
01:22:31 ◼ ► Yesterday Apple announced Apple Fitness Plus, which is basically a Beachbody style thing
01:22:48 ◼ ► I'm actually not sure about that, but it's certainly built around the Apple watch and at first glance I thought okay
01:22:55 ◼ ► Of course the production values are through the roof and everything is so pretty and so on and so forth
01:23:11 ◼ ► One of the things that they said was that Jay Blahnik, I think was the presenter doing this part
01:23:23 ◼ ► Presumably you're you're doing this on like the Apple TV or an iPad or something like that when you start one of the exercises it will
01:23:30 ◼ ► Automatically start a workout of the appropriate type on your Apple watch which is an integration
01:23:39 ◼ ► I don't recall there ever really being a direct integration between the Apple TV and the watch and that also makes me wonder
01:23:44 ◼ ► How is this going to work if Aaron and I both use the same Apple TV, you know, obviously not simultaneously
01:24:00 ◼ ► Screen so you can see your rings. You can see your heart rate and and so on and so forth
01:24:18 ◼ ► But nevertheless one of the other cool things that they do other than starting the workout is that they'll they'll show you like I said
01:24:23 ◼ ► Your heart rate your rings etc on screen and they said if there's a time at which the trainer says
01:24:30 ◼ ► It will actually like enlarge the heart rate readout on the screen when the trainer says that
01:24:37 ◼ ► So it's easier to see like is this important? Absolutely not but is it extremely cool? Heck yeah
01:24:43 ◼ ► It is like I just think that this is Apple at its finest when when they control the entire widget or the entirety of all
01:24:49 ◼ ► The widgets they can do really slick stuff like that. And I think that that is super super cool
01:25:00 ◼ ► Dumbbell a sort of you know lifting high intensity interval training all sorts of different stuff
01:25:12 ◼ ► Mindful cooldowns all sorts of different stuff and I didn't catch this part of the presentation
01:25:16 ◼ ► But they were talking about on upgrade that one of the things they're doing is like a complete beginner
01:25:37 ◼ ► Exercise programs that you can try it's free for three months when you get a new Apple watch then it's ten bucks a month or?
01:25:43 ◼ ► $80 a year family sharing included it's available sometime by the end of the year and appears to be English only for now
01:25:49 ◼ ► That is a whole lot of information Marco. I'm really interested to hear what you have to say about it
01:25:55 ◼ ► But let's give John a chance first because I think you're gonna have a lot more to say than John so John take it away
01:26:02 ◼ ► So I'm not entirely sure what the market for it is the only comparison that I've have any information about is the one that everybody's
01:26:15 ◼ ► Which were sort of pioneers in this space of getting people with a lot of money to buy a really expensive stationary bike and then hook
01:26:22 ◼ ► screen to it and connected to the internet right and it's sort of that's sort of a home derived offshoot of the spin classes that
01:26:30 ◼ ► Apple entering with this product is like well this makes sense for Apple. This is the type of thing that they're used to
01:26:36 ◼ ► But it's basically just a thing that shows on the screen and they're gonna have new content every week and like you said the production values
01:26:49 ◼ ► But a lot of people have came out with these we're making music lessons by famous musicians with high production values that will teach you to
01:27:09 ◼ ► You know directly integrated with an Apple keyboard or something because here they have the watch doing the health monitoring for you
01:27:19 ◼ ► I mean we always make at least I always make fun of Apple for not understanding the gaming market
01:27:25 ◼ ► Don't know much about the fitness market, but when I look at Peloton that is a company that seems to me understands
01:27:35 ◼ ► With exercise like they and the reason I mentioned gaming is when I read about Peloton. I'm like oh
01:27:42 ◼ ► They are using not gamification because it's just overloaded term, but they they're using aspects of technology to
01:27:53 ◼ ► Social and competitive angles to what is essentially a you know a thing that you do by yourself in your house
01:27:59 ◼ ► To motivate people to exercise and Apple of some respects did that with the activity rings
01:28:04 ◼ ► You know encouraging people in a Fitbit style to be aware of their health first of all and second of all to be competitive to
01:28:14 ◼ ► the social aspect and the sort of the celebrity aspect and the personality aspect of having their instructors be
01:28:20 ◼ ► You know very personable and and you know eventually famous and having you do things a group and compete with your friends and compete with
01:28:26 ◼ ► Other people in the class the same things that spin classes did in person, but now it's powered over the internet
01:28:40 ◼ ► Pedaling your part out in your own house than having the the famous instructor that you've been watching and the Peloton video mentioned you or something
01:28:51 ◼ ► I'm not even talking about that pretend the bike was free that experience that gets people
01:28:55 ◼ ► To get made peloton what it is today and makes it a successful business. It seems like Apple either
01:29:04 ◼ ► And it doesn't seem like it values or understands them because there's no reason technologically Apple couldn't have a lot of those features granted again
01:29:12 ◼ ► But all the other aspects I talked about the social aspect the interactive aspect the live aspect the competitive aspect
01:29:23 ◼ ► but they're coming into a world where things like Peloton already exists so I do wonder is this going to end up as a
01:29:55 ◼ ► Because it's one of the things that's included in the top tier of the bundle that they're going to possibly want for other reasons
01:30:00 ◼ ► And so it's there. It's going to be like well. I'm paying for this anyway. Let's check it out
01:30:05 ◼ ► So there will be some aspects of that because I also think that this is just a bigger market
01:30:11 ◼ ► Exercise with instruction than want to learn musical instruments in GarageBand or whatever wherever that was
01:30:27 ◼ ► The competitive aspect and the live aspect like those are two things that are very much not present here
01:30:34 ◼ ► So I actually I'm very excited about Apple fitness plus even though like I probably won't use it very often
01:30:39 ◼ ► Because I have my own you know trainer setup that I do so I don't really know I'm not really the market for yet
01:30:45 ◼ ► But I might do it like if I'm traveling or if it's a day where I don't have anything else planned
01:30:52 ◼ ► But I want to get a little bit of a workout in like I think I think I'll use it here and there
01:31:06 ◼ ► It looks like they've done a really good job with the integration and everything with the Apple watch everything so all that stuff
01:31:13 ◼ ► Where Apple I think will suffer is what John said like I think they're they're probably never going to really nail the competitive thing I?
01:31:31 ◼ ► Culturally or skill wise whatever it is like they're not good at that kind of thing. I don't think they're gonna do it
01:31:44 ◼ ► Mean the problem is it would have much greater value if it was free for everybody who own an Apple watch like that would be
01:31:54 ◼ ► Made it its own pay service or its own member of a bundle that is a bundle of paid services
01:32:00 ◼ ► I know why they did it. I know it's inevitable of course. They're gonna charge money for it, but like
01:32:05 ◼ ► Yeah, old Apple would have just had this be a thing they did to make you buy Apple watches
01:32:30 ◼ ► That would be better than that because Peloton doesn't offer much for free like a free quote-unquote
01:32:44 ◼ ► Not that the marginal cost of the of what of the producing these exercise videos per week is anything close to what they hope the
01:32:50 ◼ ► Subscriptions are gonna be because again you pay these exercise instructors to make these videos every week
01:32:57 ◼ ► But that's a that's a fixed cost and then you get as many subscribers as you can right so it's not as if all
01:33:03 ◼ ► It has to be subscription because they have to pay these people to make new videos every week Marco's right
01:33:06 ◼ ► They could totally just eat that and you know make it up in volume quote unquote by getting people into the ecosystem
01:33:19 ◼ ► It's not like you're helping pay for these instructors the salaries with your with your thing
01:33:25 ◼ ► In in the free realm one of the things that out with the Peloton offers and it's pay things is something that Apple would be
01:33:34 ◼ ► I they'd have like scenic rides where when you're riding the bicycle you just going through scenery
01:33:40 ◼ ► It's like what if you just want to ride your little stationary bike and go on a beautiful mountain trail
01:33:48 ◼ ► It'll be the air version of it right Apple would be great at that and you can offer those for free because you make 17
01:33:55 ◼ ► videos of scenic bike trails or whatever and or you know scenic running trails or whatever and
01:33:59 ◼ ► Those are part of the free tier because you just make them once literally and you never make them again
01:34:04 ◼ ► And you put a couple dozen of them in there and that gets people into the idea of doing exercise in front of their TV
01:34:14 ◼ ► functionality of the free tier not giving you all the cool integrations with all that stuff because Peloton integrates with like heart rate sensors and I
01:34:22 ◼ ► So I there is a way where Apple could have this. This is fitness plus right how about fitness without the plus?
01:34:33 ◼ ► I know five of each kind of the videos for cycling dance yoga treadmill just to give you a taste
01:34:41 ◼ ► 15 or 20 cool scenic videos for the same activity type things and if you like that sign up for fitness plus
01:35:10 ◼ ► You know other things like the beach bod thing over the pricing was it was it in this ballpark Casey?
01:35:15 ◼ ► It's more expensive. This is 80 bucks a year at Beachbody on demand is honor bucks a year isn't Beachbody an MLM or something
01:35:21 ◼ ► - yeah, that's what I said earlier that there is so if you don't do any of the MLM stuff
01:35:27 ◼ ► Then you have to pay like full retail for it. Are you joking is it literally a multi-level marketing scheme?
01:35:38 ◼ ► I legitimately think that it is an MLM because and I haven't like done the proper research
01:35:55 ◼ ► Nutritious stuff and then you get a pink Cadillac at the end. I get it okay. Yeah, yeah exactly reference acknowledged
01:36:02 ◼ ► You should put a link to multi-level marketing in the Wikipedia page and the show notes for people who don't know what this is I had
01:36:20 ◼ ► Doesn't seem any worse for it and and again like I think that the MLM side of Beachbody is really super gross but
01:36:27 ◼ ► The if you take the videos for what they are as just you know exercise videos and admittedly
01:36:33 ◼ ► I don't have a lot to compare to but it seems to me like they're pretty darn good and and as I've mentioned before
01:36:38 ◼ ► Like I am NOT a particularly strong person, and I am NOT you know particularly cut or ripped or whatever the particular
01:36:45 ◼ ► But I have certainly built muscle where I did not have muscle before and that's been almost
01:36:54 ◼ ► Yeah, when I say it's MLM. I legitimately believe it to be MLM, but again. I maybe I'm wrong who knows
01:37:08 ◼ ► It is cheaper, and that's only if I get a watch though John you never know you're gonna get a watch
01:37:14 ◼ ► We have a healing it's three months free with a new Apple watch purchase. Oh, that's what yeah, okay, hey, man
01:37:22 ◼ ► Annual watch I did the series zero series three series five this would be the first annual watch
01:37:27 ◼ ► Oh and real-time follow-up it does indeed require an Apple watch I actually closed the page
01:37:38 ◼ ► For reasons and that isn't that unreasonable if you know given the kind of integration that it has and everything
01:37:46 ◼ ► It just won't go anywhere, and we won't ever hear about it again, but I think it's probably gonna be a
01:38:19 ◼ ► That's like one of the greatest things the Apple watch does if not the greatest thing it does
01:38:30 ◼ ► But you know even at a very casual level everyone starts caring about like hitting their stand goal in their green ring or whatever like that's
01:38:45 ◼ ► Then this is the next step for you to for you to start doing and that's really great this it has the potential to really
01:39:00 ◼ ► You know go into like Peloton or anything because I have my own other thing that I do but
01:39:09 ◼ ► And it'll help me out too because I'm I only I only want it occasionally so while I wouldn't be the target customer for
01:39:21 ◼ ► This is something I might dip into sometimes and if it comes with a bundle that we will eventually talk about that
01:39:34 ◼ ► and I want to you know do some rowing with some guided some you know some person guiding me and
01:39:41 ◼ ► Hopefully do take advantage of that absolute beginner thing who have never done this before and might be intimidated to do something that is
01:39:50 ◼ ► You know either in person with the trainer somewhere or in a gym around a bunch of other people who like geez
01:39:59 ◼ ► Because I didn't want to be seen by all these other people who knew what they were doing and were more and more more in shape
01:40:08 ◼ ► This is the kind of thing where like you can just do this with the stuff you already have anyway from Apple
01:40:19 ◼ ► You know you you don't even feel self-conscious because nobody's watching you so that's there's a lot of value to that
01:40:38 ◼ ► It is kind of annoying that they made it a subscription, and it's part of the services revenue and all that stuff
01:40:49 ◼ ► And I think a pretty good place to leave it but before we do real-time follow-up reading from Wikipedia
01:41:05 ◼ ► I think it was leaked in the Apple music app for Android or something like that, but yeah
01:41:15 ◼ ► My favorite thing about Apple one is that there's three plans. Yeah, that is a good point so yeah, so Apple one is their bundle
01:41:27 ◼ ► Geographically available everywhere it depends on where the things that are being offered are available
01:41:49 ◼ ► We're not sure if you have to cohabitate or not I would assume not, but I'm not sure about that
01:41:59 ◼ ► And it saves you $8 a month it has the same music TV plus arcade and iCloud and then premiere
01:42:13 ◼ ► So that gives you music TV plus arcade iCloud news and fitness plus, and that's a savings of about 25 bucks a month
01:42:25 ◼ ► Really in classic AC style. I'm waffling a lot about this. You know I don't pay for iCloud storage, which I know is ridiculous
01:42:31 ◼ ► I don't need the lecture about it right now. You know the time your photo backup for I think I forgot about this
01:42:41 ◼ ► You're like you're like the people the old people my family. I'm gonna complain about a little bit later
01:42:56 ◼ ► But anyways I don't use Apple music. I don't use iCloud photo library. I've never even tried Apple arcade
01:43:21 ◼ ► Whether or not I'm having a good life or not. I'm surviving without iCloud storage, so why bother, but I was talking to a Tyler Stallman
01:43:29 ◼ ► yesterday about it, and I'm hopefully going to appear on a show of his sometime this week and
01:43:40 ◼ ► You know even though I don't pay for iCloud storage yet. It is on the to-do list of things. I want to do I
01:43:47 ◼ ► Probably do want Apple TV plus. I'm not a hundred percent committed, but I think I want it and
01:43:52 ◼ ► Although I am again a devout Spotify person like if I got Apple music for major air quotes free
01:43:59 ◼ ► That wouldn't be so bad, and I just told you that I am at least casually interested in fitness plus
01:44:07 ◼ ► Wouldn't be surprised if I end up doing the premiere plan sometime in the next couple of months because it actually in a lot of
01:44:16 ◼ ► so if those ever end up in iCloud I pretty much need to either jump to the premiere plan or
01:44:21 ◼ ► Apparently you can do the family plan, but then you can add additional iCloud storage for an additional fee so
01:44:32 ◼ ► It's quite possible that I'm gonna be subscribing to something here sometime soon John you already subscribed to at least some of this stuff
01:44:44 ◼ ► I did some quick math to see like would I save any money with these bundles given what I have it's
01:44:49 ◼ ► Complicated by the fact that I'm still on my free first year of Apple TV plus right so right now if I got the bundle I
01:45:01 ◼ ► I think it would be more expensive for me to get the top-end bundle because I do have the big the two terabyte
01:45:10 ◼ ► I couldn't figure out is if you add storage the other tiers does it just cost the same amount
01:45:22 ◼ ► Two terabytes iCloud is that's ten dollars a month on its own so that kind of kills my ability to other plans
01:45:27 ◼ ► But anyway once my free year of Apple TV goes by it's actually gonna save me like five bucks or something over what I it's saving
01:45:41 ◼ ► I still say five bucks, but I get I say five bucks a month, and I get news and I get fitness right so I'm
01:45:47 ◼ ► Gonna get the premiere if only just to unify it into one bill and but I this whole all these offerings
01:45:59 ◼ ► How can Apple best solve problems that it has with its customer base as opposed to how can Apple make an attractive service?
01:46:05 ◼ ► Bundle or how can Apple make more revenue for services or how can Apple get you know all the reasons?
01:46:09 ◼ ► They're they're doing this that makes sense right, but the one that really burns me is like Apple has a problem with its customers
01:46:15 ◼ ► Where like they have problems with their lives and their digital devices related to their unwillingness to pay a monthly fee for anything
01:46:27 ◼ ► Real thing that happens Casey is a perfect example people don't want to pay for more iCloud storage
01:46:32 ◼ ► So they don't have enough iCloud storage to store all the photos and then their phone goes in a lake and they lose their photos
01:46:36 ◼ ► This is a real legitimate problem the technical people in the family deal with all the time because they have to convince the non-technical people
01:46:43 ◼ ► Please please pay for more iCloud storage. You don't have an iCloud backup of your phone
01:46:47 ◼ ► That's literally the only place any of these things exists because you don't have a personal computer right which is which is fine and everything
01:47:01 ◼ ► If Apple one was focused on solving problems Apple's customers have it would be all about
01:47:11 ◼ ► Which is not even on this radar because no one even knows what that is except really old people like me who still pay for
01:47:20 ◼ ► Or you know Apple music is a different thing because you're paying for access to the world's library
01:47:24 ◼ ► Let's just start with like that people have music from like their iPods or like illegally downloaded mp3s or whatever
01:47:30 ◼ ► Getting that music into the cloud and getting their photos into the cloud and getting them iCloud backups of all their devices
01:47:39 ◼ ► None of these plans help with that at all because Apple's not interested in solving that problem
01:47:43 ◼ ► In fact that the insulting 50 gigabytes of iCloud storage that comes with individual is ridiculous
01:47:50 ◼ ► Like that's that's not enough for anything and then the family goes up into 200 gigabytes
01:47:55 ◼ ► What kind of what kind of families I to iCloud backups of their devices alone fit into 200 gigabytes?
01:48:03 ◼ ► I guess they just never take any photos or video right even just the backups of their apps if they fill all their phones could
01:48:15 ◼ ► He says I am reliably informed that you're able to purchase an additional two terabytes
01:48:27 ◼ ► You can get a total of four terabytes which breaks through the previous ceiling of two terabytes
01:48:35 ◼ ► Some kind of plan that looked like a bargain to somebody who is thus far refusing to pay for iCloud storage
01:48:58 ◼ ► They're probably not the type of person like weirdly Casey who will pay for all sorts of things but won't pay for iCloud storage
01:49:09 ◼ ► It's like well if you pay $8 a month in storage you get enough storage to solve your storage problems and access to the world's music
01:49:16 ◼ ► It doesn't work out because that Apple music they have to pay a bunch of people for or maybe Apple arcade like something you did some
01:49:21 ◼ ► Kind of plan that would get more people to stay pay for cloud storage and none of these plans do that
01:49:26 ◼ ► In fact, these plans make it much much more difficult for people to play it for storage. They almost encourage you to
01:49:31 ◼ ► Be stingy with the storage and just get these wonderful services not worry about storing anything
01:49:41 ◼ ► My photos are either stored on my phone or in iCloud and if I have 50 gigabytes of iCloud storage
01:49:56 ◼ ► Finally having something they can entice people to get over that hump of pain because look at what a deal it is people love bundles
01:50:06 ◼ ► I don't I don't understand the iCloud sizes. It's like it's like putting USB 1.0 on a computer
01:50:14 ◼ ► It's not like under the allocation size of whatever cloud storage thing you're using to chunk up people. It's like I don't I
01:50:26 ◼ ► There is a customer problem that Apple has that they could have solved with this bundle and they didn't instead
01:50:30 ◼ ► They just basically did a more convenient way for people like me to pay for services and maybe get a little bit
01:50:36 ◼ ► You know get a get get there the rich people who are paying for all these services anyway to
01:50:41 ◼ ► Get Apple Fitness Plus and maybe get on board there. I don't think it's gonna help news plus because it's like whatever
01:50:46 ◼ ► Yeah, I'm gonna get news plus, but I'm still never gonna look at it. Sorry Apple. Yeah, I mean where this where this is
01:50:52 ◼ ► You know strategically useful for Apple is that it kind of helps prop up the the less popular or I?
01:50:59 ◼ ► Wouldn't even go so far as to say failing other things might be too early to call anything failing
01:51:08 ◼ ► I'm I am a you know we are a two terabyte family here like the iCloud storage like we we have
01:51:21 ◼ ► And so if you're already doing the two terabyte plan, and if you had Apple music for the family
01:51:40 ◼ ► Fitness and if you want any of those things it makes sense to buy the premiere bundle then and I think a lot of people
01:51:46 ◼ ► Will do that I think that's gonna be fairly common not it's certainly not the majority of iPhone owners much to Apple chagrin
01:51:56 ◼ ► Have no interest in paying Apple a subscription per month for anything and they resent it
01:52:02 ◼ ► Yes, the fact they just bought this incredibly expensive phone is I can't even back it up
01:52:06 ◼ ► Would you tell me I'm supposed to do for some reason now? I have to pay Apple more money
01:52:15 ◼ ► Incredibly you know poor user experience of having to constantly fight for iCloud storage because they're on the free
01:52:23 ◼ ► Whatever it is, like, you know, 10 megabytes plan. They're constantly battling that it's a terrible user experience and they don't have photo backups as you mentioned
01:52:35 ◼ ► The only way to improve their experience is to improve the free offering which I think is very unlikely to happen. So
01:52:41 ◼ ► Unfortunately, like Apple's not going to get those people in any way that Apple would would stomach what these plans do is for people who are
01:52:53 ◼ ► This makes a more compelling bundle and it helps Apple prop up all of their other smaller unpopular services
01:53:02 ◼ ► We head into the time period in which Apple TV plus is going to start expiring for everybody at the free year
01:53:26 ◼ ► Arcade and news and fitness a lot of people are probably gonna choose that option and that'll help keep TV plus going
01:53:32 ◼ ► It'll help keep news plus going which let's be honest is probably not doing great and it'll probably help arcade which again
01:53:40 ◼ ► I I kind of blew by it last week, but I don't think arcade is doing that. Well, I could be wrong
01:53:46 ◼ ► I don't think they've ever actually said anything, but I just I never hear from anybody about a new game
01:54:11 ◼ ► Largely sucks and has largely always sucked. There's not a lot of good stuff on Amazon Prime TV streaming
01:54:19 ◼ ► By user base is because Amazon Prime is a compelling overall option mostly for the free shipping and stuff
01:54:30 ◼ ► that is like the strategic power of bundling that you can take something that you're gonna sell a bunch of anyway and
01:54:37 ◼ ► Stick a bunch of other crap onto it that will therefore get huge audiences and user bases even if they aren't very good
01:54:44 ◼ ► And so that's why that's one of the reasons why it was important for Apple to do a bundle
01:54:49 ◼ ► because they're trying to launch a whole bunch of different services and some of them are working and some of them are kind of eh and
01:54:59 ◼ ► Among the people for whom it's worth buying that top tier bundle. So in that point of view
01:55:16 ◼ ► I'm already paying for arcade even though I never actually launched any games and I should cancel it and I'm already paying for I guess
01:55:22 ◼ ► I will start paying for TV+ next month even though I've only watched like two TV+ shows, but I still like them
01:55:28 ◼ ► This is this is a good time for this and I think it'll do well and it will help prop up all these other services
01:55:37 ◼ ► Like the bundle effect also helps with for things like Apple TV+ like you mentioned Amazon Prime not being a powerhouse video streaming service
01:55:44 ◼ ► But both Apple TV+ and Amazon Prime have a couple of shows that are really good that you'll hear about from friends
01:55:51 ◼ ► Right and the normal move is like I've been doing with CBS all access, which isn't called that anymore
01:56:04 ◼ ► What I would do is I would subscribe watch the series that I heard of my friends talking about then unsubscribe
01:56:14 ◼ ► I guess I could unsubscribe but then it comes with all the bundles and so should I go with like a lesser bundle and like
01:56:22 ◼ ► It's harder to if you want to individually manage these services you can but that's a hassle you get multiple bills
01:56:28 ◼ ► You gotta remember which ones you're canceling. Oh, we've done watching Ted lasso now we can cancel a cancel Apple TV+
01:56:49 ◼ ► I mean, that's basically it for the iPad 8th gen it would come with before the 7th gen was a 10, right?
01:56:59 ◼ ► Love how incredibly important this product is and yet how incredibly boring it is like good for them
01:57:06 ◼ ► They're finding ways to keep delivering good value to like schools and bulk purchasers and that's great
01:57:17 ◼ ► I'm like, oh that's that's kind of like it's kind of sad that this is I mean, I know why I you know
01:57:23 ◼ ► It makes sense why but the Apple watch series 3 of iPads well and like, you know, this is true largely
01:57:41 ◼ ► Usually the cheapest iPad is the most popular iPad the cheapest MacBook is the most popular MacBook
01:57:45 ◼ ► There's so much of their sales now go to like bulk purchasers like businesses and schools and stuff
01:57:50 ◼ ► Where if you're ordering like a hundred, you know MacBook Air's for your staff or whatever like it's just better
01:57:55 ◼ ► Just get the cheap one and you don't care as a business so much like cost is more important or as a school is buying
01:58:01 ◼ ► 5,000 iPads for its entire student body like, you know, you kind of want them to be the cheap ones
01:58:05 ◼ ► So, you know, I understand why it is this way, but it is kind of sad that like, you know, we spend all this time
01:58:12 ◼ ► Obsessing about and focusing on all these nicer higher-end products and Apple spends all the time developing all these nicer higher-end products
01:58:24 ◼ ► One is that we're at a generational boundary kind of like the series 3 and series 5 32 bit 64-bit big screen small screen
01:58:30 ◼ ► Or you know like and so this is this iPad is the last of the old shaped iPads to drift out of the line
01:58:52 ◼ ► They give it a decent processor and give it a decent screen and give it a good touch ID and you know
01:59:08 ◼ ► It is still a viable and still a good product and still has pencil support and it's still the old pencil
01:59:17 ◼ ► when the Apple watch series 3 disappears and all the Apple watches have the good new display with the rounded edges and
01:59:23 ◼ ► Then eventually this will disappear and all the iPads will have the flat sides and we'll be in a much better place
01:59:30 ◼ ► Not really the fault of Apple selling the same product forever because they have been updating this and they updated it again
01:59:35 ◼ ► So I think this is actually if you want a cheap iPad don't feel bagged getting his iPad. It's a good iPad, right?
01:59:45 ◼ ► It's very popular and it's quote-unquote sad that you know, they don't get the fancy new one
01:59:50 ◼ ► But this is still a good I still use an iPad shaped kind of like this and I don't feel sad about it
01:59:54 ◼ ► And mine mine does not have an a12 in it. So I still think this is a good product. I think it's probably
02:00:10 ◼ ► Well, I would say price wise actually it's it's one of the best values in the lineup like in Apple's entire product lineup
02:00:20 ◼ ► Yeah, because it's a very cheap product and it it has good specs like it's it's not terrible
02:00:27 ◼ ► It has an okay ish camera and it's got a pencil that works like the original Apple pencil
02:00:35 ◼ ► Alright, so then we have the iPad air and I'm really confident. I am NOT in the market for an iPad air
02:00:43 ◼ ► Really think that this might have been the most impressive or perhaps interesting announcement of the entire
02:01:09 ◼ ► For core GPU it quote runs more instructions in parallel quote because I guess more execution units more instructions in flight at once
02:01:17 ◼ ► There's a deeper pipeline John. I presume you have something you want to add here. So what would you like to add to that?
02:01:24 ◼ ► It's something that they said in the in the in the mother text things more runs more instructions in parallel
02:01:31 ◼ ► Maybe it's in the presentation they said it but it didn't elaborate and that can mean a lot of different things because this is the very
02:01:36 ◼ ► First device to have the a14. It's the first chance. We get to take a look at like what is the a14?
02:01:41 ◼ ► What does it got so you covered it's I think it's major specs and the important things right more instruct runs more instructions in parallel
02:01:49 ◼ ► It could also it could also mean that it just has more instructions in flight at once and that could mean that it has a deeper
02:01:54 ◼ ► Pipeline, but it could mean none of those things or just one of those things or any combination of them
02:02:04 ◼ ► And they mentioned high large high-performance caches. Are they bigger caches than the a13?
02:02:09 ◼ ► Probably but how much bigger and you know, so we have to wait for like an attack or somebody to tear this apart to
02:02:14 ◼ ► Find out what's in it, but they didn't give us some other stats 11.8 billion transistors
02:02:18 ◼ ► Which is 40% more transitions in the a13 and then they did this weird thing during this whole section
02:02:49 ◼ ► Well, if the a13 was this much faster than the a12 and you got it also algebra and it's like just Apple
02:03:13 ◼ ► Non-iphone got the best system on a chip from Apple was nine years ago when the iPad 2 got the a5 before it shipped in
02:03:26 ◼ ► Maybe this you know, the phone would have been released in September and this wouldn't have been the thing
02:03:42 ◼ ► Nothing about it stands out enough for us to know Apple typically did not throw a bunch of benchmarks up on the screen
02:03:51 ◼ ► What is it clocked at how much RAM does it have? How does it compare to the a13 so on and so forth?
02:04:27 ◼ ► It doesn't even have an a13 and this this supposed mid-range one has a 14 14 is bigger than 12
02:04:35 ◼ ► This is the new best iPad but those little letters they stick on the end really do mean something the a12z has eight cores
02:04:45 ◼ ► So it would not surprise me and I believe it's probably going to be the case that the a12z
02:04:49 ◼ ► Stomps all over this particular a14 in any spec that you could care to do a spec test for because it's you know
02:04:55 ◼ ► Maybe not single core, but everything else multi-core and anything having to do GPU. The GPU is literally twice as big now
02:05:07 ◼ ► Especially with its all all the aid of its GPU cores enabled is still fairly comfortably at the top of the line
02:05:15 ◼ ► Why didn't they just wait to update the iPad pros and put a 14 X or Z or Q or P or whatever?
02:05:23 ◼ ► And I mean the answer to that that makes a lot of sense to me is they're about to ship Apple
02:05:30 ◼ ► How many what is their manufacturing capacity for a 14 derived things on this new 5 nanometer process?
02:05:38 ◼ ► This maybe not enough to support the i14 the a14 series something derived from a 14 on the 5 nanometer process
02:05:47 ◼ ► In all their upcoming Macs in all their upcoming iPads and all their upcoming iPhones now granted those three things
02:05:53 ◼ ► I listed the iPhone is the big piece of the pie and then the Mac and the iPad are little tiny things off in the
02:05:58 ◼ ► Corner, so maybe it's not as big as factor as I think but if you have if you don't have enough to go around
02:06:03 ◼ ► And you got to skip somewhere and this is the big year the Mac is the making the transition
02:06:10 ◼ ► I don't know that I mean even that makes a little sense to me because they probably sell so many more of the the
02:06:21 ◼ ► Off cycle, but that doesn't mean the iPad air is now suddenly the the best or the fastest iPad. It's not it's a
02:06:41 ◼ ► Yeah, and in other ways it looks awesome like you know this iPad arrow this it looks fantastic
02:07:05 ◼ ► The the speaker system isn't as nice as the pro speaker system, but for other things about it
02:07:11 ◼ ► Oh, and of course no face ID, but to some people that's actually a feature and no promotion. Oh
02:07:21 ◼ ► The screen resolution is slightly lower the USB C interface only transfers at five gigabits not ten gigabits
02:07:29 ◼ ► That's right. There are a bunch of things that you probably don't care about all the cameras in the back
02:07:32 ◼ ► It doesn't have the lidar sensor doesn't have the multiple cameras or whatever like but you know this is this is a really good mid-range
02:07:38 ◼ ► iPad that's pressing up against the high end and if you don't care about all those things that I just listed
02:08:11 ◼ ► I just maybe I'm just used to the idea that look if you if you if you don't have any buttons on the front you have
02:08:18 ◼ ► Stick it on this weird button that you're gonna have to hunt for and remember which side of the thing it's on because you know
02:08:27 ◼ ► Having the button on the front of the touch ID on the front of the iPad and it being different orientations
02:08:31 ◼ ► You can just look at it and you see where the little button is. You have to stick your finger
02:08:34 ◼ ► But it's kind of hard to see where the the quote-unquote top button is and what side it's on or whatever
02:08:45 ◼ ► But that's what they did and I am excited about the idea of touch ID coming back to any of Apple's products. Really?
02:09:02 ◼ ► It's not as if Apple decided the last minute to stick touch ID on their phones and iPads because of kovat because that's their timelines
02:09:15 ◼ ► I really hope Apple is considering it for the next iPhone or the next next iPhone because they've shown they can do it
02:09:21 ◼ ► We can put touch ID in a power button and boy, wouldn't it be great to have all those options?
02:09:25 ◼ ► Yeah that I I would love that so much to have both and I mean heck maybe that's the plan for the iPad Pro
02:09:32 ◼ ► You know, maybe the next iPad Pro will have both and maybe if they can fit the required stuff into the iPhone
02:09:38 ◼ ► I would jeez I would love that so much because that that would be a godsend with doing like, you know
02:09:43 ◼ ► Masked outings shopping and everything that like it would be so great and even you know
02:09:49 ◼ ► Even before kovat, you know, even even in the last just in the last few years using face ID
02:09:54 ◼ ► There are times when face ID doesn't work, right and there are times and touch ID doesn't work, right?
02:10:04 ◼ ► either allow you to unlock with whichever one recognizes you first or if you want some super secure like ultra mode you can have it require
02:10:16 ◼ ► You don't have any idea why the screen resolution is lower to hear the numbers. It's it's
02:10:38 ◼ ► It's just the same DPI and they just shaved pixels off the edge. How I guess all the apps scale now
02:10:42 ◼ ► So it's not an issue anymore for my pad OS apps and stuff. Yeah. Yeah, it's just it's weird
02:10:48 ◼ ► it's just it's based on whatever panels they could get in the right quantity with the right attributes because the
02:10:55 ◼ ► Like it's you should go to Apple put a link in the show on samples like product configurator
02:11:02 ◼ ► You'll be surprised how many things the pro has that the air doesn't and you may also be surprised by how little you care about
02:11:07 ◼ ► Those things right like lots and lots of areas. There are specs that are missing. There's features like I said, there's no LIDAR
02:11:16 ◼ ► There's no portrait mode animoji or memo G because there's no face ID sensors in the front
02:11:24 ◼ ► Like there are tons of things that are lesser about this than the pro including I still think even the a14
02:11:40 ◼ ► The next iPad Pro to come that's gonna have all the iPad Pro features and in 8 or 12 core a14
02:11:56 ◼ ► So this is a preview of things to come and a great deal on a flat sided iPad that uses the new pencil
02:12:17 ◼ ► Somewhat in the market for a new iPad since mine is so old and I was thinking about like
02:12:34 ◼ ► Any of the attributes of the flat sided ones appeal to you the air is this is a great time to buy the air because never
02:12:40 ◼ ► Will it be this this high in the in the lineup in terms of performance and price and all that other stuff?
02:12:47 ◼ ► Now we didn't mention this also comes in colors and not just like no three comes in what rose gold green blue silver and gray
02:13:00 ◼ ► This is another thing I don't like about the flat sided iPads and seeing touch ID on the power button
02:13:09 ◼ ► They just put a flat thing on the back and a flat thing on the front but nothing on the sides
02:13:19 ◼ ► But it's like sharp edges right because you've got the little flange edges of the case and then the smooth metal of the sides
02:13:26 ◼ ► From the edges. I don't like that sandwich feeling I don't like sharp top and bottom edges and metal middle
02:13:33 ◼ ► I'd rather have it be curved and nice right obviously they didn't can cover one side because you stick the pencil there, right?
02:13:45 ◼ ► You could you could shove your finger down into a little touch ID belly button to get to it
02:13:59 ◼ ► Then you have to shove your finger down into to get it to the touch ID sensor and that was
02:14:12 ◼ ► I feel like profoundly influenced by the shape of the device in the shape of the case and these flat-sided iPads while they look awesome
02:14:35 ◼ ► Also, though the iPad air is super super impressive and yeah, if you're even remotely in the market for an iPad
02:14:42 ◼ ► I would really take a strong close look at this. They have all the neat colors. They have you know the nice
02:14:55 ◼ ► I don't forget the names of the magic keyboard with the cool hinge thingy and all the other
02:15:03 ◼ ► It looks kind of sad when you see that one single camera parking it out of that huge camera hole in Apple's accessories
02:15:13 ◼ ► Accessories and use them with the iPad air or the iPad pros and presumably for a while to come if they continue to make
02:15:30 ◼ ► The ever forward March towards services revenue. I thought the the presentation was pretty darn good and
02:15:47 ◼ ► It just makes me though even more excited and and I'm just salivating for the next iPhones
02:15:58 ◼ ► Yeah, I thought they were all good products like, you know, they're this needs to be picked with all them
02:16:04 ◼ ► Updates make all your things better in the ways that I expect you to make them better for the one or two cool things
02:16:19 ◼ ► You can do that yourself at ATP that FM slash join if you'd like and we will talk to you next week
02:17:27 ◼ ► There's one more thing Marco iOS 14 is shipping tomorrow, which is actually today surprise
02:17:44 ◼ ► I don't want to ruin it. Yeah, I don't think I don't think this is definitely actually a bad mood thing
02:17:49 ◼ ► So here's the thing regular users of Apple's products don't know or care anything about this like it's just a developer concern
02:17:55 ◼ ► It's a developer relations concern that developers expect to have the final release of the OS
02:18:01 ◼ ► And there's usually a couple days lead time up to a couple of weeks or you know a week or whatever
02:18:05 ◼ ► Like we'll put a link in the show notes to will Haynes has on his website a graph of how long
02:18:10 ◼ ► We usually have for the GM's right it shows a bunch of different color-coded things and at the end of each line graph is
02:18:18 ◼ ► This is a new record of like less than 24 hours basically right which is not ideal for developers
02:18:28 ◼ ► 14 and one of their favorite apps doesn't work because that developer expected to be able to ship on day one
02:18:33 ◼ ► But it turns out they couldn't and turns out their current version doesn't work with iOS 14
02:18:37 ◼ ► It's just a you know, it's not corporate relationship managers. This is just developer relations just
02:18:51 ◼ ► Yeah, it's a scramble, but we had to do it and we feel bad about it, but it'll all be over shortly
02:18:55 ◼ ► I mean, it's not the end of the world, but it's just another fumble like another fumble in Apple's
02:19:02 ◼ ► Recent history of not great developer relations and the the tea leave reading among among the people who are
02:19:08 ◼ ► Developer adjacent and care about this is like well. Why Apple? Why would why couldn't you do this? Why not just like
02:19:13 ◼ ► Ship everything like two days later or three days later like what's the big rush right because developers don't expect to have months of time
02:19:27 ◼ ► Why they hold back the GM because you could look at the GM and find out all these features that we just talked about that
02:19:35 ◼ ► Give developers the GM and then say everything ships in two days and then the developers get two extra days
02:19:54 ◼ ► WWDC something like this happening when developers are already kind of cranky at Apple's is not great
02:19:59 ◼ ► But this too will pass fairly quickly and this isn't this is not a unlike all the other things we talk about
02:20:04 ◼ ► This is not a systemic problem where Apple's constantly releasing GM's 24 hours at a time
02:20:14 ◼ ► Yeah, and honestly like, you know people expect me to rail against this a lot and yeah, you know what it does suck
02:20:29 ◼ ► We'll live with it even developers iOS 13's release was so horrendous in so many other ways
02:20:35 ◼ ► Not least of which because it was buggy but also because it was so buggy it broke our apps in weird ways
02:20:40 ◼ ► Like there were actually like weird behaviors and our apps in the common things like navigation bars
02:20:45 ◼ ► That shipped at iOS 13.0 and I think 13.1 even broke more things like it's easy to forget. It's
02:20:57 ◼ ► So you have a second kid like it's so easy for us to block out how bad iOS 13's launch was last year
02:21:04 ◼ ► It was so rough in so many ways ladies. You can email Marco for comparing iOS 13 development. It's a child labor
02:21:16 ◼ ► Admittedly, this is again like, you know, it's like making the path smoother and hell but still like this is a huge improvement from last year
02:21:23 ◼ ► So while it was ill-conceived timing by Apple like I again, I don't think they mean to be jerks with this stuff
02:21:36 ◼ ► The people who are concerned don't have don't have the power to override the hardware schedule, you know
02:21:41 ◼ ► Like so I think they just they are oblivious to how much they how much work they cause for us
02:21:47 ◼ ► Unnecessarily and on short notice. Yeah, it's probably some kind of math like every day
02:21:52 ◼ ► We were to put things on sale approaching the holidays cost us X amount of money right is therefore therefore
02:21:58 ◼ ► We're gonna ship right after the keynote instead of waiting two days because those two days cost us this amount of money
02:22:09 ◼ ► Obviously every the other thing is of course kovat everything is screwed up in this schedule. The phones are delayed
02:22:13 ◼ ► You know the phones aren't being announced in the September event like they normally would like everything's all messed up, right?
02:22:19 ◼ ► So, you know, I think people do give Apple some leeway in this but if but if it turns out to be that simple
02:22:25 ◼ ► Cost-benefit analysis of it costs us X amount of dollars to delay these launches and it costs us Y amount of negative feedback from developers
02:22:37 ◼ ► yeah, but honestly like I bet I bet that didn't even factor in to the decision as much as
02:22:43 ◼ ► Whoever made the call to do that probably just didn't even think about what it would be like for outside developers
02:22:52 ◼ ► Don't have any idea what it's like to be outside. They really truly don't and they are so
02:23:08 ◼ ► APIs like they because they don't need to use only public APIs in many ways many public APIs
02:23:16 ◼ ► You know dealing with the App Store dealing with a lot of the provisioning profile crap that I was talking about earlier like
02:23:24 ◼ ► There's all sorts of stuff that Apple's internal employees don't need to deal with directly themselves usually and so therefore they are
02:23:50 ◼ ► The most likely explanation for this is that they are so oblivious to what it's like being a developer outside of Apple that they didn't even
02:23:58 ◼ ► And this is common for companies. I've worked lots of different big companies, and it's like there is a
02:24:07 ◼ ► To try to do what you just described Marco, which is like. What is it like for our customers?
02:24:16 ◼ ► You know what do they experience like and you would think well doesn't every don't ever isn't that easy things no because you say it
02:24:25 ◼ ► It's surprisingly hard to know what it's like for the people outside your company when you're in the company
02:24:43 ◼ ► So we know how to change our products because people have all sorts of reckons inside the company about you know
02:24:48 ◼ ► Well, we should do this because our customers, but it's like, but what do our what do our customers actually say?
02:24:55 ◼ ► What are their actual pain points that of us just guessing or trying to use metrics of like let's measure where they click and we'll?
02:25:02 ◼ ► You have to bring people from outside the company in who have experience out that kind of like the pro workflow team, right?
02:25:07 ◼ ► What is it like for the customers or our pro tools Apple solved that problem by saying we we obviously don't know
02:25:18 ◼ ► And then hire them and say your whole job is to use our stuff and say if you were one of our customers
02:25:23 ◼ ► Which you previously were very recently tell us what it's like to use this. What's actually important to you. What do you care about? So?
02:25:32 ◼ ► Feel when you when you're the customer you're like how can Apple not know what we're feeling because we're feeling it
02:25:38 ◼ ► And we're all and we're numerous and there are many of us and if they wanted to know they could just ask and here we are
02:25:42 ◼ ► They just don't seem to get through to them right so Apple obviously could do a better job at this
02:25:57 ◼ ► Insufficient or not well directed, but things like the pro workflow team as we talked about when it was formed show things headed in the better direction
02:26:09 ◼ ► Products and you know maybe put more ports in them. We're working on it still and then second like we we need outside help
02:26:20 ◼ ► I think I've done a lot of that in health to hiring people from like the health world to work on their health products