00:00:00
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As I have for the last two or three weeks, I think the first words out of my mouth were, "I'm busy right now." For two or three weeks running, I've said that to Marco, even though every single time I've been doing nothing important.
00:00:10
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I mean, one could argue that most of what we do is not that important.
00:00:38
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I still don't know what I should be posting on my Instagram stories. I really, I don't think I've ever posted anything on there, and I don't really know why.
00:00:46
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I've never done anything. I don't see why I would.
00:00:49
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Right, that's the thing. And like, I kinda, I want to be the kind of person who just has always done that, and does it routinely.
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But I'm not, and to transition from not having ever done that to doing it, I don't really know how to do that.
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Why do you want to be the person who does that routinely? Why? Like, why do you aspire to that?
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What is it about that person that you would like to be?
00:01:13
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I mean, it seems like the way you're supposed to use Instagram now.
00:01:16
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Hmm, maybe. I mean, like, there's stories up top, but there's, you know, square inch-wise there's way more pictures.
00:01:25
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As I scroll through the terrible application.
00:01:28
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Well, slow down. What's wrong with Instagram?
00:01:30
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Oh, the application? It doesn't give me a chronological timeline that keeps track of where I was. It never has.
00:01:37
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You know, that used to really grind my gears real bad until the genius, so genius I should have thought of it myself, but didn't, you're all caught up.
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Which, I agree with you, Jon. I would prefer the chronological timeline. I'm not trying to deny that in any way, shape, or form.
00:01:54
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But, I feel like, and where did I hear this on? Independence with Jelly and Ellisow and Curtis Herbert, I think it was Curtis who was making this pitch, that once we got the "you're all caught up," eh, that was sufficient.
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I left the app for 10 seconds. So, it was always hard for completionists. Now it's actually easier because if you keep visiting the app, eventually you will be all caught up, even though it won't be in order.
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Because, if you scroll through a few things now, and then you quit the app and you go back a little bit later, you see different things on top.
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And they aren't necessarily new or they're just different from what you saw before. And eventually, you are caught up. It's just, it's harder to see things in exactly the right way you want it to.
00:02:48
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But it's actually, I am now sold on the algorithmic timeline, even though I also hated it at first, because it just changed the way I had to browse.
00:02:56
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You're sold on it? I feel like it's reading a book and going, I'm going to read from the back of chapter 5 to the middle of chapter 5, and then I'm going to put the book down, and I'm going to pick it up, I'm going to read from the back of chapter 8 to the middle of chapter 8, and then I'm going to put it down, and then I'm going to go, and then being excited by the fact that, oh, the book lets me know when I've actually read all the pages. Like, screw you. Not how I want to interface with it.
00:03:16
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What's nice is that if you don't have time to fully catch up, you can at least be relatively sure that you're going to see, like, your wife's posts and, like, your best friends. Like, you can be relatively sure it's going to show you the things that you want to see. And you will be caught up on those.
00:03:32
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Briefly, like, I had that experience today. I saw some of my wife's Instagram posts, and what I did was I went to go post a picture of it to one of our slacks, because I wanted to talk to Stephen Hackett about it, because my wife and he were in the same location, it seemed. And I briefly left to go to Slack to post a picture, and when I came back to Instagram, where the hell's my wife's picture? I hadn't paged through all of them horizontally, because it's the multiple things.
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So I had to go find her picture by scrolling down the stupid algorithmic timeline, all the while convincing the application that I'm looking at these images, but I'm not, because I just want to get back to the image that I was on before, so I can swipe through. I hate it so much.
00:04:04
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And there's no iPad app. I mentioned there's no iPad app. I'm not sure if that whole iPad thing's going to catch on, but as far as Instagram's concerned, it is not a going concern.
00:04:11
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Yeah, that to me is the more egregious thing. If I had to pick either give me an iPad app or give me back a straight timeline option, I would easily pick the iPad app, because the iPad is so good for browsing and content consumption. Yes, I know you can work on it.
00:04:26
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Who wants to see pictures on a big color screen? That's so stupid.
00:04:29
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But it's so good for browsing through stuff like that, I don't understand why they haven't done that yet.
00:04:34
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So I derailed the conversation, Marco. You were starting to say that you want to be a cool kid if we're taking the definition of cool kid, which is probably under debate, but if we're taking the definition to be somebody posts Instagram stories or Insta stories, you want to be one of those people, but don't feel like you have a way in.
00:04:50
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And let me give you some really good advice. The way in is to just do it and not care.
00:04:57
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I guess that's how people do this, huh?
00:05:00
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Yeah, exactly. And I've been watching Mike be more prolific, and we've talked about this on analog, I've watched Mike be more prolific with his Insta stories and been jealous of it for reasons I can't put my finger on. And I think this is kind of true for you. It just feels like something that I should be taking part in.
00:05:19
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I can't believe you two have this feeling. I have the opposite feeling. Every time I see someone's story, I'm like, "And this is why I never do that."
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I just sent a horrible picture of my microphone right now to my Instagram story. I don't know what I'm supposed to do about that.
00:05:31
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I sent a live picture. Put on some pants.
00:05:37
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I think if you're going to really build a following on Instagram, you have to participate in stories. But I think it's also, like, one thought I've had about Instagram recently is maybe I don't need to care about building a following there.
00:05:49
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I care on Twitter because it's so tied in with promoting my business stuff. But it's kind of hard to promote audio on Instagram or to promote apps on Instagram. You can do it, but it's not very effective. It's not really made for that.
00:06:05
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You should pay Casey to use your app on one of his stories.
00:06:24
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But, like, I wonder, like, there's almost a level—I know this is, like, the biggest first-world problem in the universe—but, like, there's always a level of, like, I don't have a big following there. And so I feel like it's actually a little more relaxing to be there, that I'm not a super Instagram pro. And so I kind of want to keep it that way. Like, it's nice to have an outlet there that is under a lot less scrutiny than whatever I would post on Twitter.
00:06:49
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How do you—isn't there a way to, like, retweet or, like, reblog, if you will, somebody's story? I could swear there's a way to do this.
00:06:58
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Yeah, there is. You can add something to your story and then it puts it, like, in that frame or, like, inset.
00:07:03
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Yeah, yeah, yeah. How the hell do you do that?
00:07:05
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Oh, I don't know. I don't know how to do anything with stories. I just view stories.
00:07:10
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Yeah, yeah. It's funny. Like, occasionally, like, I went to if it's building Adam's Halloween costume over the last week or so. Occasionally, she would ask me to, like, hold her phone and shoot a little video segment on her story of her doing something.
00:07:22
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And she would have to explain every little detail of how to do this because it was just baffling to me. Like, how what? Like, I hold this down and then I push what?
00:07:34
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Yeah, maybe I should get Adam to do it next time.
00:07:36
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Yeah, it's bizarre when you're not accustomed to it.
00:07:38
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She needs a helper who understands computers.
00:07:40
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This is how old I am. I am now looking at a Wired post from March of this year. Actually, the day after my birthday.
00:07:48
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No, no, no. Well, somebody in the chatroom pasted it, but I'm old enough that I'm like, "Oh, this is wonderful. This is exactly what I need."
00:07:54
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The rules of regramming, which presumably—well, how to regram. There you go.
00:07:58
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Yada, yada, yada, yada. You copy a link to the Instagram info. Do you want to repost? But I don't want to do that. I want to do with somebody's story. Man. I'm so old.
00:08:06
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I'll tell you what, though. Here's something that I—it's a thought I've had over the last few months that I know no one else is going to agree with.
00:08:14
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I think reblogging ruined Twitter—or, sorry, retweeting ruined Twitter. I think retweeting is the reason why it's so easy for hate to spread.
00:08:25
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I mean, there are other things that they should be doing to cut down on that, like basic community management and basic rule enforcement that they seem to not be able to do.
00:08:33
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But retweeting is what makes Twitter so horrible to be on when you express any kind of opinion.
00:08:40
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Because when people follow you and they see your posts, they get to know you and they get to see things in context, and they get to see you more as a person, so they're less likely to just lash out and attack you.
00:08:51
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What gets the most hate is when something you post gets retweeted to someone else's audience who doesn't know you, who is less inclined to see the whole round person that you are, and is more inclined to see this one isolated thought as something they should lash out at, especially somebody who has their own angry army of people who go to battle for them.
00:09:13
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So retweeting, seeing someone else's posts on timelines of people who don't know them at all, while it might spread users more easily or might spread content more easily, it also is responsible for those people who get retweeted getting all sorts of waves of trash responses and abuse responses.
00:09:33
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And back before Twitter had retweeting, you could do it but it was harder and so basically fewer people did it and responses wouldn't always go to the person depending on how you did it.
00:09:47
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And so there was a lot less, you would see a lot less of that trash, but now it's so easy to see all these different thoughts totally out of context and to not even see them as people or to not know the people that you get waves of hate just being spread like wildfire all over the platform.
00:10:05
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And so Instagram does not have native reposting, retweeting, whatever it would be, they don't have that. And I kind of like that, I guess they kind of have it in stories maybe, but for the actual pictures, they don't have that.
00:10:17
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And so something I post, not only is it easier to see me as a human because it's a picture and not like a thought because humans don't deal well with other people's thoughts, but if you see a picture of something nice, that's harder to throw trash at, but it's also because whatever I post is only really being seen by people who have chosen to follow me.
00:10:39
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And the vast majority of them have followed me for more than just this one post, so they kind of have an idea of who I am and they see me as a human, so they're more likely to be decent to me.
00:10:48
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Whereas on Twitter, you don't have that. When you see something that's retweeted or reposted, you are seeing that totally out of context and you don't know the person and you're less inclined to treat them like a person.
00:11:00
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So I really hope Instagram never adds native reposting.
00:11:06
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You know, I mostly agree with you, but S. Harding or Sharding in the chat room, man, that's really unfortunate. Anyway, has the following to say.
00:11:18
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Yeah, it's not Sharting, it's Sharding. I generally agree with what Marco was saying, but on the other hand, a lot of interesting people I follow I have found because someone else I respect retweeted them.
00:11:27
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And I do think that that's a good point. Maybe I almost wonder if instead of a retweet, a quote tweet would be the only officially blessed thing in this phantom universe where Twitter isn't evil.
00:11:42
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And I wonder if that would make it better. So there's at least a little more context, although I guess somebody could just be like lol, which is super ambiguous. So I just argued my way out of that. Never mind, I got nothing.
00:11:51
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Didn't we all use Twitter before retweets? Like, that's not just a theoretical thing. We used it and we saw the origin of retweets with people typing the capital letters RT and then pasting in the content of a tweet and everything.
00:12:01
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But it was harder and it did require you to put in more effort, so it was less prevalent. But I felt like it was still possible to discover things because people would do exactly that.
00:12:09
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They would copy and paste the person or a portion of their thing or whatever. In some respects it would be hard to stop retweeting from existing because before there was retweeting there was the thing that led to retweeting.
00:12:22
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And people would just continue to do that today, so I'm not sure it would help that much because I feel like the problems are fundamental. But making native support certainly let it spread more quickly and makes it much more accessible.
00:12:32
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I feel like if they removed native support and you just had to do it the old fashioned way where you type in RT username and then you already have fewer characters, you're going to maybe start editing the tweet to fit.
00:12:41
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People did a lot less of it because it was harder. By making it so easy, by making it one or two taps to do, it's something that orders of magnitude more people do than if it was still the old hard way where you had to basically copy and paste the tweet.
00:12:55
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That was harder and so I really think it was multiple orders of magnitude less of it happened then and would happen again if it went back to that.
00:13:03
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But don't you think that this is somewhat rooted in stuff that you did? I could make an argument that this came from reblogging.
00:13:11
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It might have. Tumblr had reblogging years before Twitter had retweeting. But I don't know if Tumblr inspired. Tumblr also didn't invent it. It was a term on blogs. Tumblr just made it easy.
00:13:26
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It was the thing that bloggers would occasionally do before Tumblr. Tumblr made it really super easy to do and so it exploded in usage. And that had problems too. It didn't have quite the problems of Twitter in part because it was a smaller scale platform than Twitter.
00:13:41
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But also in part because it was much more about longer form thought and much less focused on the social feed and constant social activity. And it did over time go closer to that.
00:13:56
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But it was never to the same level that Twitter was in a lot of these areas. And a lot of that was due to the format. But certainly it was in a similar vein but nowhere near the level of ease and the mania and the speed and the mass at which any thought would get huge amounts of trash thrown on it from other people.
00:14:21
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So in summary you should just continue doing Insta stories and not to put any peer pressure on you John but Marco has taken a photograph of his setup and I have of mine. We could go for the trifecta and you could do that right now live on the air.
00:14:37
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Seems unlikely. My main objection to all that stuff is I don't want to share more aspects of my life with the public. The amount I share is the amount I want to share. So giving me an outlet to share more aspects of my life is not attractive to me.
00:14:51
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And I look at Insta stories and find that other people do it. I enjoy that but it's just not something that I want to do. It doesn't matter how much other people do it. It doesn't change my inclination to not do it.
00:15:01
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But John everyone else just jumped off the bridge don't you want to? I don't have that problem. Whatever the opposite of FOMO. What's that thing? I know FOMO I don't know what the opposite of it is.
00:15:13
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No fear of not missing out. Someone in the chat room will get it. There is an actual reverse FOMO. Pomo proud of missing out. Actually that's probably it. Is that it? I just made that up I don't know.
00:15:25
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I've found that I've been enjoying contributing Insta stories for things that are not mundane. But me washing my car is mundane. I do that frickin' hourly it seems.
00:15:38
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Speaking of you washing your car and doing things. If I can give you one suggestion as someone who watches all of your Instagram stories. Whatever the name of that effect is where it goes forward reverse forward reverse. Never do that again.
00:15:51
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You're not a boomerang fan huh? Nope. You are a boomerang fan. I am not. And by the way it's Jomo the joy of missing out. I'm all in on Jomo and I am anti boomerang.
00:16:03
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Real time follow up very important. Oh man I like the boomerang but you know who else hates the boomerang? Aaron. Aaron hates the boomerang. She knows what's best.
00:16:13
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The problem with all those built in effects and the little sounds they play like the little like woo woo kind of party music like that I'm one of them like whatever that is. They get so overused. Those have all been there for so long now that they're just old and so played out. And they don't add new ones very frequently.
00:16:29
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And they never looked or sounded good. They were always hacky and now they're hacky and played out. But the boomerang that's not my objection to the fact that it's hacky or played out. I just don't like it. I don't enjoy that effect. I find that upsetting.
00:16:40
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Fair enough. It's on the list. The list of upsetting things. It is like something about it makes a clip that I might enjoy. Oh look there's Casey doing his car and it's going forward back forward back forward. No stop it stop it. And you just want to close the window.
00:16:54
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Wait close the window? You know what I mean. It's like when we tape things. We all still say tape things and eventually people will start rolling their eyes at that.
00:17:04
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No but I've enjoyed posting to finish my thought earlier posting things that are not mundane. So like not the everyday consistent machinations of my life. But things that are slightly more interesting I hope he says with no commitment whatsoever.
00:17:20
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And I think it's fun. I think it's interesting and neat and I enjoy watching other people's stories. And I like that Instagram is a two-headed monster. It is both the super curated look at how perfect my life is as well as oh look at this disaster. This is just kind of what's happening to me today.
00:17:36
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Haha who cares. And I like that you can get both of those in one spot. And I've heard a lot of conversation recently. I can't remember where I heard this particular conversation that I'm thinking of. But about how Instagram is is maybe it was on rectiffs actually. I don't remember now.
00:17:52
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But anyway but Instagram is like oh look at my perfect life and everything's perfect and you should be jealous of how perfect I am and my perfect vacation with my perfect wife and my perfect children and all that.
00:18:01
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And there's certainly an element of that. But I don't know I think most of the people I follow on Instagram even if their timeline is that curated perfect life which I think I'm fairly guilty of as well. Their stories are a little more haphazard and human which I really enjoy.
00:18:17
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We are sponsored this week by Aftershocks bone conduction headphones. Let me tell you these have ruined me for all other headphone types when I'm out walking around listening to podcasts. Every other headphone now feels like it's keeping my ears too hot and sweaty or pressing too much on them.
00:18:32
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Or I don't like how they block the sound around me because then I can't hear like if a car is coming. Aftershocks avoids all of these problems because they are bone conduction headphones. Here's how this works. Instead of having some kind of like speaker driver that your ear has to hear through the regular ear canal so like it sticks something in your ear or squishes against your ear or it goes around your ear.
00:18:52
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Aftershocks works differently. They have these little transducer pads that rest next to your ear and they send little vibrations that you can't really feel that your ear drum picks up so you hear it but there's nothing on or in your ear.
00:19:07
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And so not only does it keep your ear from getting sweaty which is great like for exercise use or for just walking around in the summertime. I love these in the summertime. But also because it isn't blocking up your ear you can still hear the world around you in addition to the podcast you're listening to in your Aftershocks.
00:19:22
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And this is great if you're walking or running or biking or doing anything else in the world where you need to for safety or practicality concerns. It's really nice to hear the world around you. This is what this gives you. I really don't like walking around with headphones that cover up my ears anymore because I miss hearing the ambient environment. I want that.
00:19:40
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So Aftershocks are great for that. They're also just really good Bluetooth headphones. They are of course wireless because they're Bluetooth. They have great battery life, great reception. You can place calls on them and they sound great too. They have a warranty if you need any help although I don't think you will because they're really nice.
00:19:54
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And they're also just super small and they weigh nothing. I think they're less than one ounce. They weigh nothing. I highly suggest you check them out. Go to ATP.Aftershocks.com and you can get the Trex Air Bundle for $50 off. It's a really good deal with code ATPBUNDLE.
00:20:13
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So once again, ATP.Aftershocks.com and you can get $50 off the Trex Air Bundle with code ATPBUNDLE.
00:20:21
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Thank you so much to Aftershocks for making really awesome headphones and for sponsoring our show.
00:20:25
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Tell me about your look-ahead limiter. I would give you a standing ovation because I hear good things have happened but the whole house is asleep so I'm just going to very quietly say, "Well done, sir."
00:20:38
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Thank you. Yes, so on the last show I was talking about how I was trying and not very well succeeding to implement a look-ahead limiter for audio processing for part of the upcoming Voice Boost 2 feature of Overcast and other tools that I make.
00:20:53
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And so I was having lots of trouble last week getting the gain processing to work on my limiter and I'm happy to say that a few hours after I posted the show, I got it working.
00:21:04
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And I've been tweaking it and improving it the whole rest of the week. I've ported Smart Speed into this new architecture and if you're listening to this, you are listening to Voice Boost 2 Processed Files because I've used it on the tracks for this podcast to normalize the volume and apply my EQs for each of our individual tracks.
00:21:25
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So that's one role to use it for me is in podcast pre-production or podcast production I guess. Also a big part of designing a heavy audio processing pipeline intended to run on phones is you have to really think about performance and battery costs to doing this.
00:21:40
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You have to have something that's really well below 10% CPU usage for people who really have not noticed the battery cost of it.
00:21:49
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And on my iMac Pro where I've been doing most of the development, actually all the development until about two hours ago, on my iMac Pro I was able to get this down to using .1% of the CPU with real time playback.
00:22:05
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- But the whole time I'm thinking like well this is my iMac, when I run this on the phone I'm gonna have to lower the, it's gonna raise these numbers up and I'm gonna have to really pinch the pennies on that and lower the budget and maybe reduce the quality of some things.
00:22:18
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I ran it on my iPhone XS and it ran at exactly the same cost as on the iMac Pro.
00:22:28
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- 0.1% CPU usage or about 900 times real time.
00:22:33
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I'm shocked that the iPhone XS runs this stuff which includes like you know a lot of like bulk math operations, a lot of like vector operations on, as I mentioned last time, on large arrays of floats.
00:22:47
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Like huge amounts of number processing here and the iMac Pro and my iPhone XS run at the same speed.
00:22:55
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And so I'm very, very happy about that.
00:22:57
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Not only does that bode well for me being able to ship this with the high quality modes enabled and with some pretty advanced processing but also that's just awesome, it's an awesome statement about how fast the iPhone XS is.
00:23:20
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- But still you have so much headroom that that's fine.
00:23:22
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- Exactly, like if it can run on a 5S which is my slowest supported device using only .5% of the CPU then it's totally fine to ship even the highest quality stuff on the iPhone 5S.
00:23:35
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- So we had one listener write in to suggest, I think it was an audio person, I forget, about using multiple limiters instead of just one. Like a cascading series of them culminating in the hard cut off limiter just to get rid of, just to make sure everything's within the envelope.
00:23:50
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But basically a series of limiters starting with a very gentle one and then whatever.
00:23:55
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Did you read that? Did you take any of that advice? Was it helpful?
00:24:01
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- I did read that, but actually that was one of a handful of really great emails that we got from really great people and I thank them all for that.
00:24:08
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I haven't had time to respond to all of them yet but I'm very, very thankful for those emails because they were really good.
00:24:13
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And that, so when you're producing like a music album, you do much more sophisticated processing than what I'm doing here because you have different needs.
00:24:23
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Like what I'm doing here is trying to maximize the perceived volume of speech in talk podcasts and that's very, very different from trying to master a rock album or something.
00:24:35
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One of the things, so one of the reasons you'd use multiple limiters is, I mentioned last time the whole deal with being a look ahead limiter where as the volume of something is approaching the clipping point,
00:24:48
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you want to start reducing the gain on it before it clips so that way it doesn't hit that clip and sound bad.
00:24:55
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And the look ahead part can make that perfect.
00:25:00
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It can make it such that you look ahead of where you are by enough time that the time that you're applying the reduction is going to be less than that.
00:25:11
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So you look ahead by like five milliseconds and you can apply the reduction over two milliseconds.
00:25:16
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So you know if you can see five milliseconds ahead and you can see that you're about to clip five milliseconds from now, you can over the next two milliseconds apply that reduction gracefully.
00:25:25
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And then by the time that peak signal comes in, you're low enough that it doesn't clip.
00:25:30
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The problem is that if you take that method for all of your volume reductions, you kind of cut off or tame or like diffuse what are called transients.
00:25:42
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So like the hit of a drum, you get like this nice smack, like this nice big hit.
00:25:46
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Whatever your average like loudness level is, you want those quick little transients to actually be louder than that.
00:25:52
◼►
You want those to be able to break through that wall, not to clip, but if you're having a lower limit of like your target loudness than the actual clipping threshold,
00:26:01
◼►
you want those transients to be able to get through because otherwise it just sounds, everything just sounds kind of flat and muffled.
00:26:08
◼►
So when you're doing pro mastering, you do stuff like that where you have some limiters that will let things through that usually don't look ahead.
00:26:16
◼►
So they will let through quick sounds and then reduce their volume over like a few milliseconds after that.
00:26:23
◼►
This is what compressors do too, this is kind of the point.
00:26:26
◼►
And so the idea there is you can let those quick transients through but still maintain the kind of average loudness within the desired range.
00:26:35
◼►
So you need that for like kind of loud music production.
00:26:40
◼►
But then you still need another limiter at the very end of the chain to make sure even despite that that nothing is going to clip.
00:26:48
◼►
So usually you'll have like one or two limiters or compressors earlier on in the process to help shape that volume but still allow transient loudness things through.
00:26:57
◼►
And then at the end of the chain, you'll have a look ahead limiter that can do a perfect job of making sure nothing ever clips.
00:27:03
◼►
But ideally, very few things are even approaching where that limiter is set.
00:27:08
◼►
And that's the kind of thing that a lot of these audio engineers who were actually pros at this, unlike me, have been writing it to tell me.
00:27:39
◼►
Thank you. Yeah, I'm very like this is one of those times where like I'm doing hard stuff and it's working and it's like that's such a satisfying thing for a programmer.
00:27:48
◼►
You don't get a lot of times like that.
00:27:49
◼►
Like so much of what I do is just like BS moving stuff around or laying out forms.
00:28:02
◼►
One thing we forgot to mention last week when we were talking about Photoshop on iOS and how to deal with the fact that iOS doesn't support swap and, you know, files take up a lot of memory and all that other stuff is one aspect of using your disk for memory in a situation where you're going to be using it a lot is that you may wear the.
00:28:27
◼►
The faster than you normally would now.
00:28:30
◼►
This is true of the S.S.D. in our Max because all our Max have swap is true of our hard drives.
00:28:35
◼►
If you ever ran Mac OS 10 in the early days, you saw how it massively abused your hard drive, especially if you didn't have too much RAM pulling things out of off the disk and into RAM and out of RAM and onto the disk.
00:28:48
◼►
But given as these being what they are and they have a particular where life.
00:28:53
◼►
And, you know, it's it's potentially putting more where on a phone as a phone's flash storage than what happened in normal usage, because I would imagine that most iOS applications, a do not deal in the huge amount of memories that potentially Photoshop could be subjected to because B, they don't have a built in swapping system to deal with it.
00:29:16
◼►
So I don't think this is a real concern because, you know, again, Mac apps do it all the time, but it is probably something that Adobe has to think about and that Apple has to think about and hopefully will not have any any unpleasant surprises about.
00:29:28
◼►
But I meant to mention last time we did.
00:29:31
◼►
Oh, and this and the second item, this is that while this is being discussed on Twitter, a couple of people suggested, I think Steve Tran Smith is one of them, that swap is surely coming to iOS devices eventually.
00:29:43
◼►
I think they were basically making an infinite timeline argument to saying, well, like, look, you know, the reasons for not having it were because you could barely get, you know, an OS 10 derivative to run on a phone at all.
00:29:53
◼►
And any kind of lag or anything related to swapping would have killed the experience.
00:30:01
◼►
But today's iPhones have way more memory, way faster flash, way faster.
00:30:06
◼►
Way faster CPU, way faster GPUs at a certain point, there is no reason not to have swap on an iOS device.
00:30:14
◼►
You know, like you can add it without impacting user experience.
00:30:18
◼►
Probably not exactly there at this point, but eventually, like whether it's swap traditionally or unified memory architecture where disk and RAM are the same thing or any sort of variant future world things like this is not the steady state forever.
00:30:34
◼►
Where Macs have it and iOS devices don't.
00:30:37
◼►
Eventually, you know, like I said, whether it's unified memory architecture or some swap-like usage, it's probably in the future.
00:30:46
◼►
Not this year, not next year, within 10 years, conceivable.
00:30:50
◼►
See, I disagree that it's an improvement overall.
00:31:05
◼►
Like, iOS has benefited greatly from the architecture of not having swap because both the system and the apps are forced to manage their memory in some way.
00:31:11
◼►
Like, on desktop OS's with swap, you can grab as much memory as you want and the system will figure out a way to give it to you.
00:31:19
◼►
If you add code on the desktop, you don't get punished for it nearly as much.
00:31:22
◼►
Whereas on iOS, if you write code that takes too much memory, your app gets killed.
00:31:27
◼►
And so you don't do that and you have to think about it and you have to be conscious of it.
00:31:33
◼►
If iOS gained swap, you wouldn't have that so much anymore.
00:31:38
◼►
You know, if your app just slows down a little bit over time, you as a developer might not feel that so much or you might not care about that so much.
00:31:46
◼►
If your app just gets killed because it used too much memory, if it just kind of slows down, it's going to be hard for you or your company to prioritize fixing that.
00:31:54
◼►
So what you're going to get is a whole lot of much more bloated, much more sloppily coded apps.
00:32:01
◼►
And I think iOS as a platform has benefited greatly from that restriction it's had so far where that's just not really possible.
00:32:09
◼►
Well, it's also been hurt by that restriction in that you'll launch a game and it'll kick everything else out of memory and those things have to relaunch from scratch, which takes battery life.
00:32:17
◼►
And so there's downsides to it as well. But the other thing that's important to remember is you don't have to have the same rules as on a desktop.
00:32:23
◼►
You can still have rules about the maximum amount of memory an application can take.
00:32:27
◼►
Having swap just gives you a little bit more flexibility. Right.
00:32:30
◼►
Maybe it's just the OS that's allowed to use swap. You know, like you can just make the limits a little bit higher.
00:32:35
◼►
Because if you had to think of like I launch some big application and I go back to my web browser because I was doing some research in it because I'm the teaching on an iPad and I have 12 things open.
00:32:46
◼►
Right. And oh, the web browser got booted out of memory because the application used too much.
00:32:50
◼►
And I have to wait for that application to relaunch and restore its state. Right.
00:32:54
◼►
That's not a better experience than allowing that application to go to swap and swapping it back in because presumably swapping it back in is faster than letting the application go through the entire launch procedure again.
00:33:02
◼►
Right. It doesn't mean that you just might not be.
00:33:06
◼►
I definitely will be because you're just it's you have to you have to read less from disk and you get right back to the state you were.
00:33:13
◼►
You don't have to restore that state by executing a bunch of code.
00:33:16
◼►
It's just pulling stuff in from memory, especially if you dedicate a special pool of slightly faster memory like like your swap disk.
00:33:23
◼►
Right. You can there's all sorts of things you can do when they control the entire widget inside there to make it you know, to have a memory hierarchy that is not exactly the same as on desktop.
00:33:31
◼►
It's just just giving you a little bit more flexibility. So maybe you just raise the RAM ceiling for applications by, you know, some tiny percentage to give a little bit more headroom to make it seem like iOS devices have more RAM than they have.
00:33:43
◼►
That's the type of thing. I got not like it's just a free for all. And you just get to like allocate memory until everything slows to a crawl.
00:33:49
◼►
And even the Mac's not entirely like that. I mean, there are limits. You know, you can you'll find out if you ever try to install database software on your Mac.
00:33:54
◼►
That's what those limits are. The limits do exist. They're just way higher than on the phone. So I think there's a reasonable compromise to be had at some point and that it would be a benefit.
00:34:04
◼►
All right, John, tell me about and hopefully our editor can put in a little bit of taps or something in the background. Tell me, John, about your last Apple Photos book.
00:34:15
◼►
This is only only memorable for one reason. So I knew about the deadline when Apple is going to stop selling new photo books and you have to use one of those third party things.
00:34:25
◼►
I said, I want to get all my books out of the way. So they have a nice match set of books like I know I wanted to, you know, go back all the years I wanted to go back to and print all my books before the deadline.
00:34:34
◼►
And I did. And they came and they're nice and I got it all done right. But right around the time of the deadline, I realized, oh, this is one more book I should make.
00:34:41
◼►
Like we did one other trip. That's worth making a book. All right. So I did. It was like a San Francisco trip that we did, like unrelated to WRC.
00:34:48
◼►
We just went to California and did touristy things. Right. Like that was significant. I thought I could make a book out of that. And sure enough, I could.
00:34:54
◼►
I made a book out of it and it was like, you know, I thought maybe I didn't have enough pictures, but I did. It was fine.
00:34:59
◼►
And I ordered that book and I ordered that book on the 30th, like literally the last day you could order the book. So just getting it under the wire.
00:35:06
◼►
And that book eventually came and like, I don't know, I had like I had this fear a little bit when I ordered the last batch of books, but I was like, I made it out.
00:35:14
◼►
Everything's great. I have this beautiful match set of books. I got this book. I looked at it. I'm like, great. This book looks great.
00:35:19
◼►
I, you know, look through it with the family, check it out. It's, you know, I did it. I got all the books and then I went to put it on the shelf and I realized, wait a second.
00:35:26
◼►
This book didn't come with the big cardboard sleeve that all the other books come in.
00:35:32
◼►
It's kind of like, what is that called on Blu-rays where like the, like the Blu-ray slides into like a cardboard thing.
00:35:40
◼►
Right. I had the same thing with my Studio Ghibli Blu-rays. Like for the longest time they would come with those cardboard things, but then they started not.
00:35:48
◼►
And so now I have on the ones on my shelf, half of them have the cardboard things and half of them don't. It's very upsetting to me.
00:35:53
◼►
Anyway, this book didn't come with the cardboard thing.
00:35:55
◼►
So I have an entire line of books that are all exactly the same size and shape inside the little cardboard sleeves and one book that's not.
00:36:02
◼►
So my dream of having a completely consistent Apple photo book collection is Dash.
00:36:07
◼►
And so I also loaded the third party stuff to see what it's like.
00:36:10
◼►
The Memeo one looks okay. I kind of like, this is sad to say, but like I mean I tried out third party ones before I knew they were going away and I didn't like them.
00:36:19
◼►
They're better now, but honestly the Apple one, because I'm so familiar with it, it's much faster for me to get the result I want.
00:36:26
◼►
The new ones have more options, but they're very buggy and weird and I'm worried about what the things will come out like.
00:36:32
◼►
So I'm kind of dreading ordering like next summer's Long Island book, but I'm going to do it and hopefully it will be roughly the same size.
00:36:41
◼►
There will be a discontinuity, but the discontinuity is kicked off by my last Apple photo book, which did not come with the cardboard sleeve.
00:36:47
◼►
And of course my wife's like, "Oh, you should email them and call them and tell you to bring your card."
00:36:51
◼►
And I'll be like, "Yeah, they're going to be like this crazy person wants the cardboard sleeve." It'll never happen.
00:36:58
◼►
So I'm resigned to having a one mismatch book, which is going to be the beginning of what will surely be a series of mismatch books as I move away from Apple as a vendor.
00:37:09
◼►
We are sponsored this week by Linode, where you can instantly deploy and manage an SSD server in the Linode cloud.
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I think I've been with them for about eight years now, nine years, something like that.
00:37:30
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Not only are they a really, really good value. So for example, plans start at just $5 a month.
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That gets you a one gig of RAM plan. And they also have, of course, everything.
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If that's not enough for you, they have all sorts of bigger plans.
00:37:42
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I use, for Overcast, I use I think about 25 Linode instances right now.
00:37:46
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And they span the gamut. I think my smallest ones are two gigs. Those are 10 bucks a month.
00:37:50
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And then I go all the way up to, I think my biggest ones are like 64 gigs.
00:37:54
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And these are all amazing competitive prices compared to anything else I've ever seen in the business.
00:37:59
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But it's also just a really nice host to use. I love their control panel.
00:38:03
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I've used a lot of web hosts. And the control panel is usually terrible.
00:38:06
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But Linodes is really pleasant, really nice, really easy. Their capabilities are really nice.
00:38:11
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They have, of course, things like backup services. They have built-in load balancers.
00:38:14
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They have great stats called Long View. If you need any help with any of this, they have 24/7 support.
00:38:19
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I file tickets here and there. I usually don't need to. But usually when I do, they are really responsive and really helpful.
00:38:25
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So I just love Linode. And you can see all this yourself because they also have a seven-day money-back guarantee.
00:38:30
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00:38:36
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I just love using Linode for all my server needs. And I suggest you do, too.
00:38:40
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Linode is just my favorite web host. You should really use them if you need a web host.
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Linode.com/atp for that $20 credit. That could be four months on that $5 a month plan.
00:38:57
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Or use promo code ATP2018. Thank you to Linode for sponsoring our show.
00:39:01
◼►
We should talk about the Apple Event, but before we do that, we should talk about the iPhone XR, which the reviews have been dropping over the last few days.
00:39:14
◼►
I actually was a guest on my buddy Tyler Stallman's podcast. And we talked about his experience with the iPhone XR.
00:39:25
◼►
He got a preview in New York for it because he works on YouTube. And Apple believes that YouTube exists, yet Apple does not believe podcasts exist.
00:39:35
◼►
Not that I'm bitter. Anyway, we had a really good conversation about it. And I encourage you to check that out if you are at all interested in the iPhone XR.
00:39:43
◼►
Like I said, Tyler had some time with it. He's a phenomenal photographer, a professional photographer, and had some really interesting thoughts about it.
00:39:51
◼►
But plenty of other people have had them too. I haven't heard any other talk about it as yet because I'm behind on podcasts.
00:39:58
◼►
But the rumblings I've heard via Tyler and via texts that I've read is that it's really frickin' good. Like really, really good.
00:40:08
◼►
And without too many compromises. And I'm stunned and really excited about this.
00:40:16
◼►
I think as many have said, this is probably the most interesting phone, possibly even device at least up until next week, that Apple's released this year.
00:40:26
◼►
Yeah, I mean I don't have a lot to say on it yet because I've never held one or used one or seen one in real life.
00:40:33
◼►
But all the reviews seem really positive. The summary, if I can, you know, editorialize a little bit.
00:40:41
◼►
Like the summary basically seems to be, I keep looking for ways that this phone is worse and I'm not finding them.
00:40:47
◼►
Like that's kind of like what everyone's opinion has been. It's like, it should be worse in more ways than it is.
00:40:53
◼►
And in some ways it's actually better. Ultimately I think if I wanted a phone that was a little bit bigger than the X and I didn't mind losing the 2X camera, I would probably go for it.
00:41:09
◼►
Unfortunately, neither of those are true. I really like the 2X camera and I use it sometimes.
00:41:15
◼►
Not as much as I thought I would, admittedly. Partly because it's such a worse camera in any kind of low light.
00:41:21
◼►
But I do use it sometimes. And you know, and the size is such that I like that you can get the plus screen resolution.
00:41:31
◼►
I know it's not, I know it's 2X instead of 3X, but you get the plus point size. So you get the plus screen real estate in a phone that is not quite as big as the plus or the max, excuse me.
00:41:41
◼►
So that's nice. Like I like the potential of having more screen real estate, but without going quite so big on the phone.
00:41:50
◼►
But ultimately that losing that camera would hurt. I do think it's really interesting how, you know, I think one of the biggest features that's lacking is 3D touch.
00:42:00
◼►
But no one seems to care. Because it turns out not a lot of people use 3D touch that much.
00:42:06
◼►
And even for the keyboard cursor movement, which a lot of people don't know about, but that's what I use it mostly for.
00:42:12
◼►
I've been learning through all these reviews that you can now do that by just holding down the space bar for a second and then moving your thumb.
00:42:18
◼►
So like they even kind of fix that part of 3D touch not being there. So it kind of seems like it's a really good option if you don't mind that camera.
00:42:29
◼►
And you know the only, the major difference is the screen being a different type that is not as good.
00:42:35
◼►
But even though I love OLED, I love my OLED TV, I do love my OLED iPhone 10 and 10S, I love the OLED watch, I'm a snob, I'm picky.
00:42:47
◼►
Despite all those things, I could switch back to an LCD phone tomorrow and not even notice.
00:42:52
◼►
Like it just doesn't matter that much on your phone. I thought it would matter more than it does. It just doesn't matter that much.
00:42:58
◼►
And OLED we also thought would bring a big battery boost because it should use so much less power.
00:43:05
◼►
And it turns out it kind of hasn't. Like the battery life is basically the same as it was.
00:43:09
◼►
In part that's because we look at so much bright content, but that isn't changing anytime soon.
00:43:13
◼►
So you know, I feel like the 10R has a better price, a better screen size to body size ratio.
00:43:23
◼►
It has a screen that is supposed to be a lot worse but kind of isn't. It's like a better battery life.
00:43:30
◼►
Like it's a pretty awesome phone. As long as you don't want that 2X camera, it's a pretty awesome phone.
00:43:36
◼►
Yeah it comes in colors, the back doesn't have the ridiculous like lozenge of camera array.
00:43:43
◼►
I like the lozenge. I don't like that it's vertical but I kind of like the lozenge.
00:43:47
◼►
Actually I do like how it looks vertically, I just don't like it underneath my finger.
00:44:29
◼►
The price premium of a luxury car over a less luxurious car, it's never worth how much additional you're paying.
00:44:37
◼►
How much more expensive is an Audi than a Volkswagen?
00:44:40
◼►
You don't get that much more value. It's not linear.
00:44:43
◼►
If I pay twice as much, the car will be twice as good. No, it will not be twice as good.
00:44:46
◼►
It will be better, it will be 1.25, 1.5 times as good, but it won't be twice as good.
00:44:52
◼►
So you pay a lot more for the XS and XS Max for phones that are better, but not in proportion to the price.
00:45:01
◼►
I think the XR is the type of phone, kind of like I've been saying that they should do with laptops, but never do.
00:45:09
◼►
The type of phone that will make people who buy it really, really love Apple and iPhones.
00:45:15
◼►
Because when they get that phone, it will have...
00:45:19
◼►
The things that it doesn't have, they're unlikely to care about or miss because they don't have anything to compare it to, especially for their first time iPhone buyers.
00:45:26
◼►
And the things that it does well and the things that it does better than anything else are really important.
00:45:32
◼►
The one I keep coming back to is the best battery life of any iPhone ever made of any size and anything.
00:45:37
◼►
It's the best battery life and it's thicker to get the best battery life. Nobody cares.
00:45:41
◼►
It's lighter because of the aluminum, so the thickness doesn't show up and it feels like a brick, right?
00:45:46
◼►
It feels less dense than the other phones, which maybe makes it feel less luxurious and expensive, but who cares?
00:45:52
◼►
It's got a beautiful screen, it gets incredible battery life, it's the size most people want, it comes in fun colors.
00:45:58
◼►
It's the kind of phone that if someone buys it as their first iPhone, they're going to be like, "Boy, iPhones are great! This is the best phone I've ever had!"
00:46:03
◼►
It does all the things that I want it to do and it looks nice and it's pleasant to use and it feels good and the battery lasts all day.
00:46:09
◼►
The price is the magic of anchoring. Selling it for the same price the most expensive iPhone has been for years and years is just, "Last year we cranked that up, it's even higher!"
00:46:20
◼►
Again, like a luxury car, this new ridiculous tier where you can pay us even more money and suddenly the regular BMW seems reasonably priced after you've looked at the M's.
00:46:31
◼►
It's like, "Wow, this is like their bargain BMW!" No, the M's are just really expensive.
00:46:36
◼►
It's the typical, you know, so they're clever with the money. It would be great if this iPhone was more accessible to more people, it's not, it's just a very expensive phone.
00:46:46
◼►
But, I think it is a wonderful balance for most people and it's like, well, Apple used to say this about the Macs when they were trying to cover their excuses for why their Macs were slower than PCs.
00:47:00
◼►
It's a well-balanced architecture. We didn't want to have too much of this and too little of that, so everything is kind of evenly balanced.
00:47:07
◼►
But it's really true in the XR. It's a nicely balanced phone in terms of, well, one of the balancing things, unfortunately, is making sure Apple continues to make its expected margins.
00:47:18
◼►
So, they take out a camera, they take out a gig of RAM because they don't need it because the graphic buffers are smaller because it's 2x instead of 3x.
00:47:28
◼►
They didn't have to do that, but you want to maintain their margins, right?
00:47:32
◼►
But everything they took out, it's like a JPEG compression or MP3 compression, they took out it in places where people won't notice it and gave it things to recommend it.
00:47:43
◼►
Like the real long battery life and sacrificing thickness that no one will notice.
00:47:48
◼►
In some ways, it makes me wish the XR came in more colors, maybe it makes me wish that there was a thicker version of the luxury thing.
00:47:57
◼►
What if I want battery life like that? Can I pay more to get that battery life? No, you can't. You have to pay less to get that battery life.
00:48:04
◼►
Like, I'll trade the thickness or whatever. So, there's still some balancing to be done on the line.
00:48:08
◼►
I was going to say, I think this is a great product, very well-balanced and will be very successful, I was about to say.
00:48:15
◼►
I honestly don't know how it will sell because I can't tell how skewed Apple's audience or customers are in always being obsessed with buying the best and the most expensive.
00:48:26
◼►
So, maybe we'll never know exactly how well it sells, but I can tell you if you're in the market for an iPhone at any point until before the next iPhones are released,
00:48:35
◼►
and you're trying to decide which iPhone is the one you should get, consider the XR. Don't consider it a lesser phone, consider it just a different set of trade-offs than the other phones.
00:48:46
◼►
I don't even consider it lesser, especially because I feel like the battery life is the type of thing that most people would trade for the 2X camera.
00:48:56
◼►
Why do I need two cameras? I'll take the extra hour of battery life, I'll take it all day long. Oh, and it's the cheaper phone and it comes in colors? It's great.
00:49:01
◼►
I don't know how many people make that call, but I support that call.
00:49:04
◼►
I completely agree. I'm really interested to see one in person. As I've said many times, I feel like the iPhone X is bigger than I want it to be, but I can't go back to an SE-sized phone. It's just not going to work.
00:49:21
◼►
So, something even bigger still I can't imagine I would really care for, but I want to try one out, I want to hold one, I want to play with one for a few minutes and see what I think.
00:49:29
◼►
So that'll be my homework between now and the next episode, because we certainly won't have anything to talk about next episode. Definitely not an entire event, which is happening Tuesday the 30th at 10 in the morning in the One True time zone, which I'm really excited about.
00:49:46
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It was funny hearing Jason Beaumont having to travel across the country to do something Apple-related. Yep, this is how the rest of the world lives.
00:49:56
◼►
Well, no, I'm just saying when we go to WWDC, we have to cross the country for WWDC every year. But at least it's not in San Francisco anymore, am I right?
00:50:05
◼►
Well, so we'll all be in the Brooklyn event, right? Because we got our invitations as press?
00:50:23
◼►
No, I meant in general, you jerks. But anyway, that's okay. So there's an event. It seems pretty clear that iPads are going to be the stars of the show.
00:50:34
◼►
What do we think we're going to see? And I can either start throwing ideas at you guys and we can talk about it, or if you just want to do an overview individually of what you think you're going to see, how would you like to handle it, gentlemen?
00:50:49
◼►
I'm really excited about this event because...
00:50:54
◼►
Because there's a possibility that the word Mac will be mentioned. A possibility, mind you, not a guarantee.
00:51:00
◼►
Right, yeah. But what we've heard, the rumblings we've heard about what is likely to be announced at this event are really exciting things, but we know pretty much nothing about them.
00:51:11
◼►
So it's actually a really great balance of what's being spoiled versus what hasn't been spoiled yet. What's been spoiled? For me, there's these three major themes to me.
00:51:23
◼►
And those have basically been spoiled. What do we not know about them?
00:51:26
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Oh, there's a lot we don't know about them. All we know about the iPads is that they're most likely going to have face ID. They're most likely going to have a more edge-to-edge style design.
00:51:35
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And if you believe the case rumors, then they have a new connector on the back for something.
00:51:43
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A lot of the other stuff that we've heard has been based on really loose speculation or based on software leaks or software spelunking.
00:51:53
◼►
And so things like the face ID came from that. Things like the USB-C support, that's all just from software spelunking.
00:51:59
◼►
So there's a rumor that it's going to have USB-C ports and possibly only USB-C instead of having Lightning, which I think actually I would support that decision.
00:52:10
◼►
That's based on software support for outputting video over USB-C that's 4K.
00:56:22
◼►
And that whole thing, with having potentially this new connector on the back, "What is it for?" And then, "What does that mean for the smart keyboard and the Apple Pencil?"
00:56:34
◼►
It means Apple gets to sell you a new smart keyboard and Apple Pencil, that's what it means.
00:56:37
◼►
Of course. But look, they did it every time they changed it.
00:56:39
◼►
I mean, look, they went from 9.7 to 10.5, and I had to get a new smart keyboard.
00:56:45
◼►
They're happy to do that, and that's kind of the cost of doing business with this kind of stuff.
00:56:52
◼►
You as the buyer, when you buy a new iPad, you're going to have to buy new accessories for it. That's just how it goes.
00:56:56
◼►
And that's how your iPad ends up costing $1,000 somehow.
00:56:59
◼►
And the 9.7 size lasts, well, I mean, them changing the bezels and everything has caused a little bit of a problem, but sizes last usually more than one year.
00:57:10
◼►
So it's just the smart connector coming into the mix versus before the smart connector with the Bluetooth keyboards, this has been a little bit very good.
00:57:16
◼►
But I don't think it's that bad. Honestly, I'd rather have a keyboard that exactly fits than them trying to maintain compatibility through things.
00:57:23
◼►
And they should continue to rethink their connector strategies, as we've discussed.
00:57:28
◼►
And that's the thing, I really want to see what this means.
00:57:31
◼►
This is why this is exciting to me, because we've heard enough that it sounds like this is going to be a really cool iPad update with a bunch of major changes.
00:57:39
◼►
But we don't know what any of them are.
00:57:42
◼►
And the small rumblings we've heard of the directions they might be in, things like USB-C, things like a new connector and new pencil and probably a new keyboard,
00:57:51
◼►
those are all really exciting, because these are all areas that the iPads have been kind of lacking or kind of not great or not as good as it could be.
00:57:58
◼►
And if Apple has rethought these things at some fundamental level, that's promising.
00:58:04
◼►
They could just go off the deep end and ship total crap and give us a keyboard that dies with a speck of dust that falls into it.
00:58:10
◼►
I mean, they would never do that. But if they did, maybe they'd stick with it for three years and just pretend it's fine.
00:58:16
◼►
But so far, the iPad hasn't had those things. The iPad Smart Keyboard is fine.
00:58:21
◼►
It is totally sealed in, so nothing ever gets in those keys. It works very reliably. It feels okay.
00:58:26
◼►
And it's totally fine. So if you have the A-team and Apple keyboards working on a new iPad keyboard that possibly connects in a more convenient way,
00:58:36
◼►
working on a new pencil that possibly connects or charges or whatever in a more convenient way,
00:58:42
◼►
and maybe working on designing the new iPad to better support the keyboard and pencil, that's really exciting.
00:58:50
◼►
I want to see what that means. And we have no clue yet. And that's even more exciting.
00:58:55
◼►
I'm still fixated on the idea that I put into my own head a couple of shows ago, which I'm assuming there are still no rumors about, because I certainly haven't seen them.
00:59:02
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But I, and maybe no one else in the world, really wants an OLED iPad.
00:59:07
◼►
Because I watch a lot of TV shows on my iPad, and the blacks suck.
00:59:11
◼►
I know it's silly. It's like, "Why are you watching?" I have a big, fancy TV. That's where I watch most of my TV.
00:59:18
◼►
But sometimes, like as I talk about erectives, there are iPad shows where it's like, "I'm not paying that much attention. It's before I go to bed and I'll watch..."
00:59:26
◼►
I mean, I know people love this show, but The Good Place. It's a short show. It's like 20 minutes, or it's a 30-minute show without commercials or whatever.
00:59:33
◼►
I watch The Good Place on my iPad most frequently because it's like, "Oh, before I go to bed, I'll watch one episode."
00:59:38
◼►
It's short. It's, you know, like, I don't feel like I'm missing anything. It's not like Game of Thrones, like these epic imagery.
00:59:45
◼►
It's like a bunch of people standing around talking. It's a comedy, right? But I would like that to be better. I would love an OLED iPad.
00:59:52
◼►
I mean, I'm assuming because there are no rumors, it's just not in the works, and I kind of understand why. But it would be neat.
00:59:58
◼►
I agree it would be really nice, but I don't think it's ready yet. I don't think we're there yet.
01:00:07
◼►
We have to. Put it this way. If we don't, it will be very disappointing in a way that I think Apple, if we weren't going to see any Max, that Apple would strategically indicate, strategically leak or otherwise prepare the ground for the idea that there would be no Max whatsoever.
01:00:24
◼►
It doesn't mean that the Max we see will be the Max that we want, but I feel like if there wasn't going to be any, if the only thing of the event was going to be the iPads, and by the way, I'm assuming we all agree, iPads are like a lock, right?
01:00:38
◼►
And will probably be the focus of the event. And now we're just talking about, in addition to the iPads, what else might there be?
01:00:43
◼►
Yeah, and I think it's going to be limited to a small number of slides before the real meat of the event. It's going to be like, "Here's an intro. Look at how great the iPhone is selling. Everyone loves it. Here's some quick updates about the Mac."
01:00:57
◼►
And it'll be, "We've updated the iMac with the new processors that now has more cores," et cetera.
01:01:04
◼►
I'll just quickly mention, iMacs are updated today with the latest Intel whatever generation processors and then maybe some other minor thing.
01:01:12
◼►
You don't think they're going to put T2s in the 5K iMac?
01:01:15
◼►
That's a good question. I would be surprised if any new Mac was shipped that didn't have the T architecture in it.
01:01:23
◼►
I think they're all going to have it now because it's such a dramatic improvement for not only SSD performance and such a gain for manufacturing integration to have that part be one of theirs, but it's also just massive improvements in security of the system.
01:01:35
◼►
The fact that they put it in even the 13-inch MacBook Pro this summer, and not just the 15, not just the iMac Pro, there's a reason they're putting it in all their laptops now.
01:01:46
◼►
I bet we're going to see all Macs shipping with the T whatever chip by maybe a year from now when they've all been updated.
01:01:54
◼►
That's what we talked about when the iMac Pro came out, that this isn't just a thing that we found in the iMac Pro.
01:01:57
◼►
This is the new way that Apple makes Macs.
01:01:59
◼►
Because we had the T1 before it, but the T2 was such a dramatic statement of not just a fancy thing we're doing for our top-end computer, but this is the new architecture of Macs going forward.
01:02:09
◼►
Something like this until and unless we do the ARM switch or whatever.
01:02:12
◼►
But the reason I mention it for the 5K iMac is if it really is just a speed bump and they just swap the CPUs, it probably wouldn't be mentioned on stage.
01:02:21
◼►
And it would be a way to say, "Well, this isn't the new 5K iMac. This is just the old 5K iMac with a more traditional speed bump."
01:02:28
◼►
So I don't know what the timelines look like on getting the actual new 5K iMac, which will surely have a T something chip in it.
01:02:34
◼►
I'm just wondering if this one is just going to be like a CPU swapper or whatever.
01:02:38
◼►
I'm not expecting, as I think you just implied, I'm not expecting an iMac redesign at this event.
01:02:43
◼►
Also, the iMac just isn't in that much need of a redesign. The bezels are a little wide, but it's fine.
01:02:49
◼►
No, an internal redesign. Like the next 5K iMac, meaning the next one that has all new internals.
01:02:56
◼►
Like as you mentioned in the Apple Pass shows, ditch the spinning drive, use a more iMac Pro-like cooling system, but use all the desktop, all the non-Xeon components.
01:03:06
◼►
Basically a non-Pro version of the iMac Pro, which doesn't exist. We have the previous generation 5K iMac, and we have the iMac Pro, which represents the next generation.
01:03:15
◼►
We don't have a non-Pro of that generation. I don't know if that's ready to come yet, so I'm wondering exactly what this 5K iMac will look like inside.
01:03:24
◼►
Although, honestly, externally the iMac is probably due for a redesign as well, but if the iMac Pro didn't get it, I'm not holding my breath to see one anytime soon.
01:03:33
◼►
I actually don't think that it is a lock that we would hear mentioned on stage, even if there was a slight visual refresh, even if they add the T2 chip.
01:03:45
◼►
I think that they, I think Apple would be willing to do a lot with, at most, a little hand wavy, "Oh, and we've got some new iMacs."
01:03:53
◼►
Well, you've got to fill time. Like if it's just the iPads, there has to be something else. So what else do we think it's going to be?
01:04:00
◼►
Honestly, that's the funny thing is that what's rumored for this event, which is backed up by a little bit more than just WishCasting,
01:04:08
◼►
what's rumored is the magical unicorns, things that we've been wanting forever and thought we'd never get, a replacement for the MacBook Air, and a new Mac Mini, and a new iPad Mini was recently, like, what?
01:04:22
◼►
Where did that come from? And I don't necessarily think we're going to get all those things, but it sure does seem like we are probably going to get at least the MacBook Air replacement, and maybe even the Mac Mini.
01:04:33
◼►
That is amazing to me. And even, I mean, look, Apple over the last few years has shown two different paths they can take when they do massive new products like this.
01:04:44
◼►
They can make it really suck. That's what the 2014 Mac Mini did, that's what the 2016 MacBook Pro did, and that was probably about it in the suck department.
01:04:56
◼►
Or they can do something really frickin' amazing that shows that they still care and are still capable of greatness, like the iMac Pro.
01:05:03
◼►
The iMac Pro is awesome. It's so, so good. Still now, I don't know how many months in, I love my iMac Pro so much, I have zero complaints. It is perfect.
01:05:14
◼►
So, we know Apple is capable of greatness still, but we also know that they don't reliably deliver it.
01:05:20
◼►
So, the question is, if we do have a MacBook Air replacement, and if we do have a new Mac Mini, are they good, or do they make these products even more punitive than they already were?
01:05:32
◼►
And then leave them that way for five years. So, I'm guessing, let's start with the Mac Mini, 'cause that's, I think, the lesser known thing.
01:05:40
◼►
I would be shocked, I think all of us would be shocked just to see a new Mac Mini. That's such a long shot, it's been such a long shot for so long.
01:05:48
◼►
It's been the butt of jokes, like, whenever anybody's doing event predictions, and some listener is like, "What about an iPad Mini?"
01:05:54
◼►
And we're like, "Ha ha ha, that'll never happen." The fact that it actually is rumored to happen, credibly, at this event is shocking, and would be amazing if it happens.
01:06:03
◼►
But, there's so many questions. We covered this a few weeks back, so I'm not gonna go into too much.
01:06:08
◼►
But, what does it have in it? Does it have, you know, my theory was that it'll probably be the guts of the new 13-inch MacBook Pro.
01:06:16
◼►
So, it'll have the T2, 'cause I think all new Macs will have the T2. So, it'll have a T2, it'll have that 28-watt processor class.
01:06:22
◼►
You could have, you know, four cores in it again, hopefully. I don't expect them to increase the expendability or upgradability of it from the 2014 model, which is basically none.
01:06:35
◼►
So, I expect it to be totally locked down, everything soldered to the board, including the SSD. I don't expect it to support hard drives at all.
01:06:42
◼►
There was a rumor a while back that it would be, quote, "pro-focused." I think what that means is SSD only, like the laptops, like the iMac Pro.
01:06:50
◼►
So, I'm guessing it is a very small box. Unfortunately, I think it's also gonna have way fewer ports, and I consider that a loss, because part of what makes the Mac Mini so versatile for so many different things is that it has a bunch of ports in the back, of all different kinds.
01:07:06
◼►
And so, chances are, whatever you need to plug into it, you can probably plug it in without a dongle.
01:07:10
◼►
And I don't think the new one would have that. I think the new one, they would go for making it super, super small, which they don't need to, because no one looks at their Mac Mini and says, "Boy, I wish this was smaller."
01:07:22
◼►
I do, and I don't even have a Mac Mini.
01:07:24
◼►
You don't have one. No, the people who have them or who want them are like, "I just want this thing to be updated, for God's sakes."
01:07:30
◼►
It could be a little small. We need to find the link to that preview, though, because we did actually cover this really well, and so you should go back and listen to that episode if you haven't, so we'll sound really smart when the Mac Mini comes out.
01:07:41
◼►
Because I think we did cover it really well before.
01:07:43
◼►
Yeah, but either way, I hope they put as many ports as they possibly can fit on the thing. I know they won't, but that makes the current one useful, and it will make the new one useful, too.
01:07:52
◼►
But ultimately, anything about this is going to be a pleasant surprise, even if they make it suck even more in some ways. They probably will.
01:08:01
◼►
That's been their pattern with the Mac Mini, is like, "Two steps forward, one step back." So we'll see about that.
01:08:07
◼►
But the fact that there is going to be a Mac Mini at all that is credibly rumored is really, really promising on some levels.
01:08:14
◼►
I think what they should do is come out and announce that they're working on a new Mac Mini to thunderous applause and say, "We've listened to Mac Mini owners, and we think we know what we want, and we're going to give them a new Mac Mini."
01:08:24
◼►
And then sometime in the middle of next year, say, "Mac Mini's not going to be ready in 2019. The new Mac Mini is a 2020 product."
01:08:32
◼►
Because the Mac Mini people think they've suffered, but there's nothing like the interminable wait after they tell you that they're working on a new Mac Pro to actually getting that Mac Pro.
01:08:43
◼►
I have to wait until June to even see anything about it, probably.
01:08:47
◼►
Well, I was going to ask, so are we going to have even a tip of the hat in the direction of the Mac Pro during this event?
01:08:52
◼►
I think it's a perfect time for a trailer.
01:08:55
◼►
I agree it's a perfect time for a trailer. I don't think we're going to see it.
01:08:58
◼►
I don't think there'll be a trailer either. It feels like June, but I'm not even going to go for it. I'll be pleasantly surprised.
01:09:06
◼►
But I'm mostly thinking about, so the Mini, I still have trouble believing it, but it's conceivable.
01:09:13
◼►
The laptop thing, you kept describing it as a MacBook Air replacement.
01:09:17
◼►
I'm just conceptualizing it as a new laptop that is not one of their existing laptop lines.
01:09:25
◼►
But I have no idea what the hell that will mean in terms of what does this product mean.
01:09:29
◼►
And as we said before, I don't even think it means they'll stop selling the friggin' Air.
01:09:33
◼►
But just a new laptop. A new laptop is a potential vehicle for all our hopes and dreams, because maybe it has an actual different keyboard.
01:09:41
◼►
Maybe it doesn't, who knows. But a new laptop gives you an opportunity to not just beg for scraps of modifications to the existing laptops that we have frustrations with.
01:09:51
◼►
But to say, if it's a new laptop, everything's up for grabs. This could be the new and a whole new line of laptops. Or it could just be more of the same.
01:09:58
◼►
This could be the new direction that all their laptops will be migrated to over the next couple of years. That's what they do.
01:10:06
◼►
They start with one model. The generation that we see today started in 2015 with the MacBook 12 inch, the MacBook 1.
01:10:14
◼►
It started with that. That showed the new way forward, the new construction style, the new keyboard, some of the USB-C only, all that stuff.
01:10:22
◼►
They started that in 2015 and then brought it to the rest of the line in 2016.
01:10:26
◼►
If this is a new style and not just a really cheap cut down thing, it might be a preview of what we're going to see for the rest of the line.
01:10:34
◼►
So it is exciting from that point of view. It's also exciting that even if it is something totally different, which it seems like it probably would.
01:10:41
◼►
To get out of the way, one possibility is it's just a really cut down MacBook escape.
01:10:47
◼►
It could be that their new low cost laptop is just a really stripped out MacBook escape.
01:10:53
◼►
Maybe it has the same keyboard, it would have the same case, maybe it has a crappier screen, maybe it goes down to one USB-C port like cases unfortunate beast of a machine.
01:11:03
◼►
Maybe it wouldn't have a P3 screen, maybe it wouldn't have a good processor, who knows.
01:11:13
◼►
There are ways they could cut it down. They could really cut back the stock hard drive size and RAM and everything else.
01:11:19
◼►
So there are ways they could cut that machine down to give it a low entry price, to get it kind of near where the error has been.
01:11:27
◼►
I really hope that's not what they do. I think that's what they were hoping to do when they launched this in 2016.
01:11:34
◼►
But I think the market has spoken and the market has said that's not what we want and that's why the market keeps buying MacBook Airs.
01:11:40
◼►
Because if you remember, even in the 2016 introduction of the new MacBook Pro line, when Phil Schiller introduced the escape.
01:11:47
◼►
He mentioned the MacBook Air and basically said something on the lines of like, he positioned the MacBook Escape as the new MacBook Air replacement.
01:11:55
◼►
But the market just didn't agree with that and has not, as far as I know, has not really bought them to fill that role.
01:12:02
◼►
And for lots of good reasons, you know, ports, price, keyboard.
01:12:06
◼►
So anyway, whatever, assuming that it's not just a really cut down MacBook Escape, that it's actually a different laptop.
01:12:14
◼►
It's so exciting because we don't see brand new laptops from Apple very often that are like totally different new styles or new bodies or new generations.
01:12:21
◼►
So even though it's going to be most likely a low end product, it's still going to be exciting.
01:12:26
◼►
The 12 inch MacBook is a very low end product but people love them and people buy them.
01:12:31
◼►
Even people who could afford, you know, higher end models.
01:12:34
◼►
So many people buy the 12 inch one because of its other qualities.
01:12:40
◼►
So anytime Apple releases a new laptop, it's exciting.
01:12:44
◼►
Even if you don't think it's going to be the kind you want because it might be the kind that you end up wanting or it might be really cool in other ways that you find useful or nice or pleasant.
01:12:54
◼►
So I personally am curious about this just to see, number one, like what do they do with the port situation?
01:13:01
◼►
And number two, this is really my number one, what do they do with the keyboard?
01:13:05
◼►
You know, that's my huge question, like are they going to have the same keyboard or is it going to be tweaked or different or what?
01:14:57
◼►
So it's been a problem in our house since the school year started because they have to do homework on the computer,
01:15:01
◼►
and then they end up using my wife's computer, and then they both need to do homework at the same time.
01:15:05
◼►
So we basically need, at minimum, one homework laptop.
01:15:09
◼►
And I keep rephrasing it as that because I'm going to try to say that you can't use it unless you're doing homework.
01:15:14
◼►
Because, honestly, they do everything else on their iPads and their phones anyway, right?
01:15:18
◼►
It's only when they need to use Google Docs with a keyboard or, you know, my son is taking a programming course in Swift,
01:15:24
◼►
so he's taking a programming course in Swift, but, you know, kids these days, right?
01:15:28
◼►
What does he use to do his programming homework?
01:15:30
◼►
And it's because they make him do it in the course.
01:15:32
◼►
He types his Swift code into a giant fancy text box in a web browser on the sub-website that lets you type your Swift code in and run it for you.
01:15:39
◼►
Like, everything is on the web, including programming Swift.
01:15:42
◼►
Because that's just-- I showed him playgrounds, but he's like, "Oh, but I don't know how to get it to print something."
01:15:46
◼►
It just shows me the results on the right-hand side. I'm like, "Whatever, just go back to what your teacher wants you to do, it's fine."
01:16:58
◼►
He's mostly taking it in stride. But anyway, the whole point is we need a homework laptop.
01:17:01
◼►
So I'm watching this event. I've been holding off on it and dealing with contention for the computer and all sorts of whining and everything.
01:17:08
◼►
Because it's like, "Just wait, there's an Apple event coming up."
01:17:11
◼►
And then no matter what happens, if they don't do anything, then we'll-- I don't know, we'll buy something.
01:17:16
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I really hope they offer a laptop that is cheaper than any of their existing ones that is fine for doing homework on.
01:17:24
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And I don't want to buy another MacBook Air because, you know, 2011 MacBook Air, if I bought a new one, I'd feel like I was buying another 2011 MacBook Air.
01:17:31
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I understand I'm not, but the screen is still basically the same.
01:17:34
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The case is the same. The CPU is faster. The SSD is faster and bigger.
01:17:38
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But other than that, I don't want to buy another MacBook Air.
01:17:41
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I want a new laptop, so I am actually watching this event with the intent to spend money.
01:17:46
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Obviously, I'll probably also want a new iPad, and my wife definitely wants a new iPad, but neither one of us needs one, so I'm going to try to hold the line on that.
01:18:29
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Like-- and I've even heard that the more recently produced ones don't have this problem, but mine was like one of the first earlier ones.
01:18:36
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And it-- like, no previous iPad and no iPhone I've ever owned has shown fingerprints the way my 10.5-inch iPad Pro does.
01:18:45
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It looks horrible all of the time, to the point where it actually-- like, it actually interferes with content displaying on screen when it's on.
01:18:53
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Like, you have to, like, constantly be, like, wiping stuff off the screen.
01:19:40
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So they announce a brand new Mac Mini and an Apple 4K display, or even 5K display, it doesn't really matter, but something that is made by Apple.
01:20:16
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No, and-- and, like, I have an-- I have a Mac Mini for home service stuff, but it's totally fine.
01:20:20
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Like, I don't see any need to replace it until it dies, and it's probably going to be a while.
01:20:25
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You know, this is possibly the most ATP episode we've ever recorded.
01:20:29
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We started out talking about-- well, briefly talking about Waffle Makers, which you may or may not hear in the beginning, but you'll hear at the end.
01:20:36
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Critiquing how all these social networks are from the perspective of old dudes.
01:20:41
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Then we talked about math and look-ahead limiters.
01:20:44
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We briefly touched on a brand new iPhone that's never existed before.
01:20:47
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And then for the iPad event, we decided to talk about Macs instead.
01:20:51
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I like to think of it as the Mac event, really.
01:20:54
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I know it's the iPad event, but as far as I'm concerned, if any mention of Macs is made, it suddenly becomes the Mac event.
01:20:59
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Yeah, I mean, and to be fair, like, we did talk about the iPad a lot also, and-- and yeah, and I think it's-- it's going to be-- most-- like, the iPads are going to be the focus of the event, I think.
01:21:08
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I do think the Macs are going to be relegated to a brief segment of slides at the beginning of the event, kind of like in, like, the low-priority updates.
01:21:16
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Like, "Hey, we touched the Apple TV. Here's an update." Like, it'd be, like, in that section of the keynote, right?
01:21:20
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So it's not going to be, like, a major thing, but even-- like, right now, we have these pretty significant rumored Mac updates.
01:21:28
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If any of them happen, that's newsworthy. Like, if we get the low-end laptop or the Mac Mini, that-- both of those are newsworthy and awesome, and that we've been waiting for both for a long time.
01:21:40
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So here we go. I-- I really hope we get them. I'm very excited to see what this event is.
01:21:45
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I'm more excited about this event than I've been in a while because of what is rumored, but yet how much we still don't know.
01:21:53
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I agree. I-- I get the feeling that this is going to be really, really interesting.
01:22:01
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And I don't have a lot of specifics, as we've already discussed, but it seems like it's going to be interesting.
01:22:07
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I haven't felt that way in a while, I don't think. You know, we all thought the iPhone X was going to be interesting, but we also knew most of what was coming.
01:22:17
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And I don't get the feeling like I know most of what was-- what is about to come.
01:22:21
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We'll see what ends up actually happening, but it seems, as you've been saying, Marco, over and over again, and I think you're right, that this is-- this is kind of up in the air.
01:22:31
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We're sponsored this week by Warby Parker, who believes your glasses should not cost as much as your phone.
01:22:37
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They make prescription eyeglasses starting at just $95, including prescription lenses.
01:22:42
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They believe glasses should be viewed as a fashion accessory, so you should be able to afford maybe more than one pair for different moods or different looks.
01:22:50
◼►
And for every pair of glasses sold, they also distribute a pair of glasses to someone in need, so you can accessorize and they're doing good for the world on your behalf.
01:22:59
◼►
They also have sunglasses, even if you don't wear glasses-- I don't wear glasses, but I do wear sunglasses, and I recently bought Warby Parker sunglasses.
01:23:06
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They start at just $95, including polarized lenses, or you can get them with prescription lenses starting at just $175.
01:23:13
◼►
And all of these, sunglasses and regular eyeglasses, are available through their home try-on program.
01:23:19
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Here's how this works. They send you, for free, five pairs of glasses of your choice.
01:23:24
◼►
Whatever you want to try, try them out, see how the frames look on you, see how they fit. They will send you up to five pairs.
01:23:29
◼►
You try them on for five days, and then you send them back with a prepaid return shipping label.
01:23:36
◼►
None of that is--there's no obligation, you don't have to buy anything, they don't bother you, they don't hassle you, there's no automatic buy if you don't do something.
01:23:43
◼►
They send you the try-on kit, you send it back when you're done, and then you can decide whether you want to buy any of them or not.
01:23:50
◼►
They also have an app to help you out with looks and buying and everything. Their app is super easy to use.
01:23:55
◼►
And if you have an iPhone X, you can use the brand new feature called Find Your Fit.
01:23:59
◼►
This uses the iPhone X's TrueDepth camera to map and measure your facial features. It's pretty amazing, really.
01:24:04
◼►
And it can use those measurements to recommend about 12 frames that are likely to be the best fit for your face, and it only takes a few seconds.
01:24:12
◼►
So check all of this out today at warbyparker.com/atp.
01:24:16
◼►
And you can see for yourself, you can get that home try-on kit, you can try on your glasses up to 5 frames, no obligation, 5 days.
01:24:23
◼►
Check it out today, once again, warbyparker.com/atp to get that home try-on program.
01:24:29
◼►
Thank you so much to Warby Parker for sponsoring our show.
01:25:59
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I was going to say, it would introduce all sorts of horrible pronunciation jokes. Imagine if it was the X1X and it's pronounced X110.
01:26:09
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So one thing to consider though with this lettering is that Mac chip names need to represent a much wider range of capability at any given time than the iOS A series.
01:26:25
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Like iOS devices all have basically the same power budget. The phone gets the A12, right?
01:26:32
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And then the iPad has the A12X, but the A12X is the same chip as the A12 for the most part.
01:26:39
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Sometimes it's a little bit higher clocked. One year it had one more core, it had three instead of two.
01:26:44
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But for the most part the main difference is that the X versions have more GPU bandwidth because they're driving way more pixels.
01:26:52
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But for the most part those are basically the same chip. But in Macs you have a huge variety of basically thermal classes.
01:27:00
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You have the little 5 watt chips that are in the 12 inch all the way up to the 180 or 200 watt chip in the iMac Pro.
01:27:08
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And you have all sorts of models in between.
01:27:10
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So you need... there's going to need to be more than just like every year.
01:27:15
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You can't just have the A12 and the A12X cover the entire range of Macs. That's not enough to denote the differences.
01:27:23
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Even if they are very different, you would still want more letters to denote that.
01:27:27
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And so I didn't want to pick X as the first letter because I think we're going to need that as one of the suffixes for the Pro version of the chip.
01:27:36
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So you want the something 10X to be like maybe the Pro version that's in the iMac Pro and the Mac Pro.
01:27:45
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Apple hasn't used Z. You can put a Z at the end for a speed suffix.
01:27:50
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And then you're also going to probably need more letter suffixes for like some of the other ones.
01:27:56
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I thought maybe like a C or an L for the super low power one.
01:28:00
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Because C is used in cheap cars and L is for low power.
01:28:03
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Like the Mac LC, Celeron, all sorts of great things going on.