The Accidental Tech Podcast

00:00:00 ◼   ► not only did we just talk last night [TS]

00:00:02 ◼   ► because we're recording this episode a [TS]

00:00:03 ◼   ► week ahead of time for the holiday break [TS]

00:00:05 ◼   ► it was barely yesterday [TS]

00:00:07 ◼   ► not only that but I've heard you guys in [TS]

00:00:08 ◼   ► my headphones all day with every last [TS]

00:00:11 ◼   ► night so fast I can get published today [TS]

00:00:13 ◼   ► I'm leaving town tomorrow right so yeah [TS]

00:00:16 ◼   ► that was so I basically it's like I'm [TS]

00:00:18 ◼   ► just living with you now which is kind [TS]

00:00:20 ◼   ► of cool what you know you you're my [TS]

00:00:21 ◼   ► friend so it works out well but yeah I [TS]

00:00:24 ◼   ► certainly have heard a lot of you in the [TS]

00:00:25 ◼   ► last twenty-four John Craig siracusa i [TS]

00:00:32 ◼   ► have received a hundred and fifty-eight [TS]

00:00:34 ◼   ► friggin emails today thanks to your [TS]

00:00:36 ◼   ► tweet yeah thanks a lot John first of [TS]

00:00:38 ◼   ► all I told you about that was gonna do [TS]

00:00:39 ◼   ► this and so you get a little yeah but [TS]

00:00:42 ◼   ► you never said that you were going to [TS]

00:00:43 ◼   ► solicit the speed back the freaking [TS]

00:00:45 ◼   ► email i was hoping you would be via [TS]

00:00:46 ◼   ► Twitter well so here I guess I told you [TS]

00:00:49 ◼   ► I was gonna listen to feedback marker [TS]

00:00:50 ◼   ► was like how we can do it five minutes [TS]

00:00:51 ◼   ► before but now you can do five minutes [TS]

00:00:53 ◼   ► for going to collect this stuff so what [TS]

00:00:54 ◼   ► I wanted to do was use this piece of [TS]

00:00:57 ◼   ► software called back channel it's like [TS]

00:00:58 ◼   ► back chandana NL which I thought was [TS]

00:01:01 ◼   ► like a domain and i'll just go to back [TS]

00:01:02 ◼   ► champs on Ellen and just use it right [TS]

00:01:04 ◼   ► they say what you like SurveyMonkey or [TS]

00:01:06 ◼   ► the million other places where you can [TS]

00:01:08 ◼   ► go to do some you know single-purpose [TS]

00:01:11 ◼   ► thing with the web app or i'll just [TS]

00:01:12 ◼   ► point people to a weird URL and say hey [TS]

00:01:14 ◼   ► go here and into your questions and less [TS]

00:01:15 ◼   ► people both the questions up you know [TS]

00:01:17 ◼   ► what I mean like with it what is this [TS]

00:01:19 ◼   ► URL bat ba ck c h KN Darnell Darnell but [TS]

00:01:25 ◼   ► it's not a URL like I thought it was a [TS]

00:01:26 ◼   ► URL because gonna take this doesn't work [TS]

00:01:28 ◼   ► what is actually is a software project [TS]

00:01:30 ◼   ► it's a PHP thing I think there's no way [TS]

00:01:32 ◼   ► I was gonna like install PHP thing who [TS]

00:01:34 ◼   ► would write but anyway I what I was [TS]

00:01:37 ◼   ► looking for is a simple way for people [TS]

00:01:38 ◼   ► to enter questions and other people to [TS]

00:01:40 ◼   ► vote them with some reasonable control [TS]

00:01:42 ◼   ► so cool she wouldn't do it because the [TS]

00:01:45 ◼   ► new ones for whatever number they wanted [TS]

00:01:47 ◼   ► the votes column and then we have to go [TS]

00:01:48 ◼   ► back through the history to see you did [TS]

00:01:49 ◼   ► it's all pointless read it would have [TS]

00:01:51 ◼   ► worked but we know how I feel about that [TS]

00:01:53 ◼   ► and so I said about short notice I'm [TS]

00:01:56 ◼   ► just gonna tweet it and we'll just use [TS]

00:01:59 ◼   ► the feedback form which will provide [TS]

00:02:00 ◼   ► some semblance of uniformity and that [TS]

00:02:04 ◼   ► we're hoping most of you I will come [TS]

00:02:05 ◼   ► through that and that people read all [TS]

00:02:08 ◼   ► the stuff that says we're going to read [TS]

00:02:09 ◼   ► your name on the air [TS]

00:02:10 ◼   ► blah blah blah and I think it worked out [TS]

00:02:12 ◼   ► pretty well what we'll find out how well [TS]

00:02:14 ◼   ► work tomorrow if they followed the very [TS]

00:02:16 ◼   ► important all caps instruction which was [TS]

00:02:18 ◼   ► today only tomorrow if we get another [TS]

00:02:21 ◼   ► hundred questions then you know well my [TS]

00:02:23 ◼   ► bad right now goodly that tweet [TS]

00:02:25 ◼   ► I'm telling you there's no dignity [TS]

00:02:27 ◼   ► actually this is a good idea people find [TS]

00:02:29 ◼   ► it like in three weeks and being still [TS]

00:02:31 ◼   ► be telling us things because it doesn't [TS]

00:02:33 ◼   ► want to start today [TS]

00:02:34 ◼   ► all right go to it that the only thing [TS]

00:02:36 ◼   ► you can do you do that is the smartest [TS]

00:02:38 ◼   ► thing [TS]

00:02:39 ◼   ► Marco I think you've ever said in your [TS]

00:02:40 ◼   ► entire life but then after after I [TS]

00:02:42 ◼   ► wanted him five or you should go with me [TS]

00:02:45 ◼   ► to pick up my m5 those are always good [TS]

00:02:47 ◼   ► with that but actually Tiffany got a new [TS]

00:02:50 ◼   ► car like an hour ago [TS]

00:02:51 ◼   ► oh really yeah it was like the lease was [TS]

00:02:53 ◼   ► up and we had we just got the same thing [TS]

00:02:55 ◼   ► again the 340g yeah i didn't i didn't [TS]

00:02:58 ◼   ► realize you'd actually ordered it I [TS]

00:02:59 ◼   ► remember you being in in conversation [TS]

00:03:00 ◼   ► with the dealer button [TS]

00:03:01 ◼   ► I didn't know you had pulled the trigger [TS]

00:03:02 ◼   ► the best thing about this i can finally [TS]

00:03:04 ◼   ► close like four browser tabs the best [TS]

00:03:06 ◼   ► feeling ever isn't it [TS]

00:03:08 ◼   ► oh yeah right John was that whole window [TS]

00:03:11 ◼   ► yeah the window with those tabs in it [TS]

00:03:13 ◼   ► uh-huh [TS]

00:03:14 ◼   ► hey I'm in the interest of full [TS]

00:03:15 ◼   ► disclosure I did go on a tacky like tour [TS]

00:03:17 ◼   ► tonight i have had a holiday gathering I [TS]

00:03:20 ◼   ► would not say I've had a holiday party [TS]

00:03:22 ◼   ► so just let me know that I have a small [TS]

00:03:24 ◼   ► holiday get-together on my desk as well [TS]

00:03:25 ◼   ► we'll see how this goes from Belgium I [TS]

00:03:28 ◼   ► had a glass of water in a dogfish al [TS]

00:03:31 ◼   ► class today I'll see you must be [TS]

00:03:33 ◼   ► hammered i was we were out of a [TS]

00:03:35 ◼   ► restaurant I guess all their cups for [TS]

00:03:36 ◼   ► Dogfish Head ale or whatever that [TS]

00:03:38 ◼   ► company is the marker likes the the beer [TS]

00:03:39 ◼   ► from ya dumb shit you know [TS]

00:03:41 ◼   ► yeah I don't have a sponsor the place or [TS]

00:03:43 ◼   ► whatever but yeah those were the water [TS]

00:03:45 ◼   ► glasses [TS]

00:03:46 ◼   ► you could at least got a sprite Joan and [TS]

00:03:47 ◼   ► I deleted that tweet so the world is [TS]

00:03:49 ◼   ► safe [TS]

00:03:50 ◼   ► thank you i'm looking at my red badge on [TS]

00:03:53 ◼   ► my ldap a hundred nine you damned yeah I [TS]

00:03:56 ◼   ► I got to be honest i have read almost [TS]

00:03:58 ◼   ► none of the questions that came in my [TS]

00:04:00 ◼   ► email because I've been I I've had such [TS]

00:04:02 ◼   ► a busy day that I didn't have time to [TS]

00:04:05 ◼   ► read a hundred and fifty knew him a [TS]

00:04:06 ◼   ► little but in addition to what i [TS]

00:04:07 ◼   ► normally get right we'll get to that [TS]

00:04:09 ◼   ► portion of the show eventually i will [TS]

00:04:10 ◼   ► really explain it or explain it as the [TS]

00:04:13 ◼   ► case may be it to both of you in the [TS]

00:04:15 ◼   ► audience let's get started so let's [TS]

00:04:17 ◼   ► start with some follow-up a friend of [TS]

00:04:19 ◼   ► the show Ryan Jones had [TS]

00:04:21 ◼   ► is corroborated what we had theorized on [TS]

00:04:23 ◼   ► the last episode he says no I'm quoting [TS]

00:04:26 ◼   ► airpot lightning port is exactly the [TS]

00:04:28 ◼   ► same as the iPhone port everybody chill [TS]

00:04:31 ◼   ► well you know the iphone 7 that shown in [TS]

00:04:33 ◼   ► this picture comes with the big fat [TS]

00:04:35 ◼   ► cable the covers over the whole thing [TS]

00:04:36 ◼   ► just like we discussed that show like [TS]

00:04:38 ◼   ► the fat one actually does cover it you [TS]

00:04:39 ◼   ► know em for the headphones anyway I [TS]

00:04:42 ◼   ► guess for the charging thing it doesn't [TS]

00:04:43 ◼   ► and I think it's a little bit more [TS]

00:04:45 ◼   ► noticeable on the air pots because [TS]

00:04:47 ◼   ► everything is all white shiny plastic [TS]

00:04:48 ◼   ► and you're plugging a white shiny [TS]

00:04:50 ◼   ► plastic thing into it and then it's just [TS]

00:04:51 ◼   ► a little bit poking out on a regular [TS]

00:04:52 ◼   ► iphone i imagine people have noticed [TS]

00:04:54 ◼   ► this before and you know that the ledges [TS]

00:04:56 ◼   ► poke out past the thing but of course [TS]

00:04:58 ◼   ► internet being what it is this picture [TS]

00:05:01 ◼   ► which many people have posted similar [TS]

00:05:03 ◼   ► things didn't stop people they said well [TS]

00:05:05 ◼   ► you know what that means that means the [TS]

00:05:07 ◼   ► iphone 7 must be USBC to change their [TS]

00:05:09 ◼   ► mind [TS]

00:05:10 ◼   ► you can't stop the conspiracy theorist [TS]

00:05:13 ◼   ► anyway it just looks like this is what [TS]

00:05:16 ◼   ► lighting parts look like people and [TS]

00:05:17 ◼   ► sometimes the plastic part doesn't [TS]

00:05:19 ◼   ► extend all into the end of the little [TS]

00:05:20 ◼   ► opening also i'd like to acknowledge [TS]

00:05:22 ◼   ► that we have we finished recording the [TS]

00:05:25 ◼   ► last episode 26 hours ago 25 hours ago [TS]

00:05:29 ◼   ► something like that and we did indeed [TS]

00:05:30 ◼   ► have one piece of follow-up amazing [TS]

00:05:33 ◼   ► well people are fast and it could've [TS]

00:05:34 ◼   ► been real-time follow-up if we were a [TS]

00:05:36 ◼   ► little bit you know this was 11 i guess [TS]

00:05:38 ◼   ► the post 1144 am today but I'm sure [TS]

00:05:41 ◼   ► somebody in the chatroom said this [TS]

00:05:43 ◼   ► during the thing we missed it [TS]

00:05:44 ◼   ► indeed alright moving on are we going to [TS]

00:05:48 ◼   ► talk i guess [TS]

00:05:49 ◼   ► gianmarco you really want to talk about [TS]

00:05:51 ◼   ► the mark harmon article don't you [TS]

00:05:53 ◼   ► so do you everybody does who doesn't I [TS]

00:05:55 ◼   ► slightly do alright let me sit back and [TS]

00:05:59 ◼   ► get comfortable may be invited to [TS]

00:06:00 ◼   ► another party here right [TS]

00:06:02 ◼   ► alright let's get started so mark urman [TS]

00:06:05 ◼   ► wrote a post on Bloomberg which is [TS]

00:06:08 ◼   ► obviously works now why it's entitled [TS]

00:06:10 ◼   ► how Apple alienated Mac loyalists and [TS]

00:06:13 ◼   ► whether or not you agree with the [TS]

00:06:17 ◼   ► premise of the article whether or not [TS]

00:06:19 ◼   ► you like the article the premise of the [TS]

00:06:21 ◼   ► article is you know if you look at the [TS]

00:06:23 ◼   ► situation here [TS]

00:06:25 ◼   ► the mac is kind of an also-ran it's kind [TS]

00:06:28 ◼   ► of a it's it's the tag along in in [TS]

00:06:32 ◼   ► Apple's portfolio and it's becoming more [TS]

00:06:35 ◼   ► and more clear that it's of less [TS]

00:06:38 ◼   ► importance to apple than it ever has [TS]

00:06:40 ◼   ► been in the past and there's some [TS]

00:06:43 ◼   ► interesting factoids which i'm sure [TS]

00:06:45 ◼   ► we'll get into about why the mac does it [TS]

00:06:49 ◼   ► does not matter there's some interesting [TS]

00:06:52 ◼   ► facts that actually may not be accurate [TS]

00:06:54 ◼   ► as told to us by some little birdies [TS]

00:06:57 ◼   ► about whether or not the software teams [TS]

00:07:00 ◼   ► were realigned or or misaligned or just [TS]

00:07:04 ◼   ► generally differently aligned in in the [TS]

00:07:06 ◼   ► effort to make the things for the mac [TS]

00:07:09 ◼   ► better or worse it's an interesting [TS]

00:07:11 ◼   ► article and it is worth reading [TS]

00:07:13 ◼   ► i am i'm not sure what to make of it but [TS]

00:07:16 ◼   ► but i'm curious to hear what the two of [TS]

00:07:20 ◼   ► you have to say so since I've learned [TS]

00:07:23 ◼   ► from the last episode let's start with [TS]

00:07:25 ◼   ► john-john what you think about this now [TS]

00:07:28 ◼   ► you don't together for this one [TS]

00:07:30 ◼   ► particular topic [TS]

00:07:31 ◼   ► yeah i think it's like one there's only [TS]

00:07:33 ◼   ► one piece of new ish rumor going to send [TS]

00:07:36 ◼   ► you information but they are no new [TS]

00:07:38 ◼   ► information new rumor the that's the [TS]

00:07:40 ◼   ► only thing as far as I can recall having [TS]

00:07:42 ◼   ► read this thing up let's go now that was [TS]

00:07:44 ◼   ► in there and that was the story about [TS]

00:07:45 ◼   ► how the new macbook pros one of the [TS]

00:07:49 ◼   ► things that that Apple looked into is [TS]

00:07:50 ◼   ► having differently shaped batteries to [TS]

00:07:53 ◼   ► basically find find more places to shop [TS]

00:07:55 ◼   ► battery in the thing and it doesn't mean [TS]

00:07:57 ◼   ► that the same as the scalp batteries [TS]

00:07:59 ◼   ► because that would make sense because [TS]

00:07:59 ◼   ► it's not it's not tapered but instead of [TS]

00:08:02 ◼   ► just having a couple rectangles have [TS]

00:08:03 ◼   ► been to the nice rectangle parts having [TS]

00:08:05 ◼   ► more oddly shaped batteries they can [TS]

00:08:07 ◼   ► fill more nooks and crannies with [TS]

00:08:08 ◼   ► battery and that didn't work out for [TS]

00:08:11 ◼   ► whatever reason according to this [TS]

00:08:12 ◼   ► article and so they went with the more [TS]

00:08:14 ◼   ► boring shape battery which meant less [TS]

00:08:16 ◼   ► battery richmond less battery life and [TS]

00:08:19 ◼   ► that's a new presentation of some [TS]

00:08:21 ◼   ► information [TS]

00:08:22 ◼   ► literally everything else in this [TS]

00:08:24 ◼   ► article i think is just a summary and [TS]

00:08:28 ◼   ► reiteration of all of [TS]

00:08:31 ◼   ► the cranky mac users stuff that has been [TS]

00:08:34 ◼   ► going on the internet and on this [TS]

00:08:35 ◼   ► podcast for a long period including the [TS]

00:08:39 ◼   ► bit that a lot of people i think that [TS]

00:08:41 ◼   ► was in the parking lot of people are [TS]

00:08:42 ◼   ► going on like that Apple is this article [TS]

00:08:44 ◼   ► the apple doesn't have a dedicated macro [TS]

00:08:46 ◼   ► base group anymore it yes it says about [TS]

00:08:49 ◼   ► about software at least not about [TS]

00:08:50 ◼   ► hardware right I'm and that's unless I'm [TS]

00:08:53 ◼   ► missing some detail that is not in this [TS]

00:08:55 ◼   ► article and again it would help if this [TS]

00:08:57 ◼   ► article acknowledge the thing about to [TS]

00:08:58 ◼   ► say and clarified it for me but Apple [TS]

00:09:01 ◼   ► unified software under Craig a long time [TS]

00:09:05 ◼   ► ago like there used to be someone who [TS]

00:09:07 ◼   ► are in iOS and someone who ran Makka [TS]

00:09:09 ◼   ► what was then called Mac os10 and [TS]

00:09:11 ◼   ► eventually I was 10 and mac OS those [TS]

00:09:13 ◼   ► were separate and then they were [TS]

00:09:14 ◼   ► combined right and so it's not that's [TS]

00:09:16 ◼   ► not news [TS]

00:09:17 ◼   ► now if they mean okay so that happened [TS]

00:09:19 ◼   ► but now i actually really even within [TS]

00:09:21 ◼   ► the organization there's not a [TS]

00:09:22 ◼   ► bifurcation I think the article should [TS]

00:09:24 ◼   ► have acknowledged the past thing and [TS]

00:09:25 ◼   ► said now I know what you're thinking [TS]

00:09:26 ◼   ► didn't they already do that when they [TS]

00:09:27 ◼   ► put Craig federighi tried everything [TS]

00:09:29 ◼   ► no even then they were still to separate [TS]

00:09:31 ◼   ► the gardens and say that so I don't know [TS]

00:09:34 ◼   ► quite what to think that'd be the way I [TS]

00:09:35 ◼   ► don't see that as a big deal because [TS]

00:09:36 ◼   ► unifying all software and all OS efforts [TS]

00:09:39 ◼   ► under a single group makes sense to me [TS]

00:09:42 ◼   ► more than having them be walled off from [TS]

00:09:44 ◼   ► each other because the core OS is [TS]

00:09:46 ◼   ► essentially the same plus or minus you [TS]

00:09:48 ◼   ► know differences needed for each [TS]

00:09:49 ◼   ► individual platform and there's so much [TS]

00:09:51 ◼   ► here between them and so many api's and [TS]

00:09:53 ◼   ► things that go between them like the [TS]

00:09:54 ◼   ► extension mechanism xbc and just that it [TS]

00:09:57 ◼   ► makes perfect sense to not have them [TS]

00:09:59 ◼   ► walled off into like this is the iOS [TS]

00:10:01 ◼   ► group and this is the Mac os10 group and [TS]

00:10:02 ◼   ► occasionally they cooperate so I don't [TS]

00:10:04 ◼   ► see that as a particular newsworthy [TS]

00:10:07 ◼   ► either and i also don't understand what [TS]

00:10:09 ◼   ► it means that most of the team's iOS [TS]

00:10:10 ◼   ► first I mean they're working on iOS i [TS]

00:10:12 ◼   ► can imagine there are more people [TS]

00:10:13 ◼   ► working on it because it is the more [TS]

00:10:14 ◼   ► important operating system is also the [TS]

00:10:16 ◼   ► younger bond and that has the hardware [TS]

00:10:19 ◼   ► the changes that is changing the most [TS]

00:10:20 ◼   ► and you know like but what does it mean [TS]

00:10:22 ◼   ► to be iOS vs if the entire most of them [TS]

00:10:25 ◼   ► are iOS first I don't know that this not [TS]

00:10:29 ◼   ► enough information to get worked up [TS]

00:10:30 ◼   ► about and so unless there's some other [TS]

00:10:33 ◼   ► nuance that were missing here that [TS]

00:10:34 ◼   ► wasn't included the article i'm going to [TS]

00:10:36 ◼   ► say yeah so the groups are combined [TS]

00:10:37 ◼   ► that's fine and that [TS]

00:10:38 ◼   ► not a big deal i'll let Marco say what [TS]

00:10:42 ◼   ► he thinks about this first but there is [TS]

00:10:43 ◼   ► one reason i wanted to talk about this [TS]

00:10:45 ◼   ► that is doesn't have to do with the [TS]

00:10:48 ◼   ► specifics of the article except to say [TS]

00:10:49 ◼   ► that this is a thing now that every [TS]

00:10:51 ◼   ► publication feels like they need to have [TS]

00:10:53 ◼   ► a mac malaise article where they talk [TS]

00:10:55 ◼   ► about either cranky mac users or Apple [TS]

00:10:58 ◼   ► failing those mac users or both and some [TS]

00:11:00 ◼   ► story about how the mac is fading and [TS]

00:11:02 ◼   ► stuff like that so that is the season [TS]

00:11:04 ◼   ► for that kind of article and this was [TS]

00:11:06 ◼   ► sure one of them [TS]

00:11:07 ◼   ► yeah i mean i honestly don't have a lot [TS]

00:11:10 ◼   ► to say about this specific article i do [TS]

00:11:12 ◼   ► obviously as we all know have a lot to [TS]

00:11:14 ◼   ► say about the topic of the state of the [TS]

00:11:17 ◼   ► mac and and apple seemingly neglecting [TS]

00:11:20 ◼   ► things that I care about but I this [TS]

00:11:23 ◼   ► particular article as is typical with [TS]

00:11:26 ◼   ► Markham articles contains a few solid [TS]

00:11:29 ◼   ► new you know stated facts whether to [TS]

00:11:31 ◼   ► regard we don't know but stated as fact [TS]

00:11:33 ◼   ► you know if you knew information bits [TS]

00:11:35 ◼   ► but then this whole narrative around it [TS]

00:11:38 ◼   ► that is questionable and and of a lot [TS]

00:11:41 ◼   ► less credibility you know German has [TS]

00:11:44 ◼   ► very good sources for facts but he often [TS]

00:11:48 ◼   ► gets the story and the narrative wrong [TS]

00:11:51 ◼   ► or the reasons wrong so we have to take [TS]

00:11:54 ◼   ► everything that everything in this [TS]

00:11:56 ◼   ► that's about reasons or people's [TS]

00:11:59 ◼   ► feelings or what they you know what they [TS]

00:12:01 ◼   ► think or whatever why do things take all [TS]

00:12:04 ◼   ► that with a grain of salt because that [TS]

00:12:06 ◼   ► you know that could all be completely [TS]

00:12:08 ◼   ► bogus or at least misleading or or not [TS]

00:12:11 ◼   ► are missing some kind of subtle [TS]

00:12:12 ◼   ► distinction or detail so what we have to [TS]

00:12:16 ◼   ► work with here you know john darnell it [TS]

00:12:18 ◼   ► like there's not a lot of new stuff here [TS]

00:12:20 ◼   ► and and then the stuff that is new like [TS]

00:12:22 ◼   ► that they tried potentially terrorist [TS]

00:12:24 ◼   ► batteries in the 20 2016 9 macbook pro [TS]

00:12:27 ◼   ► yeah it's not that interesting if they [TS]

00:12:30 ◼   ► would a cram but more battery into it [TS]

00:12:32 ◼   ► would have been heavier batteries are [TS]

00:12:34 ◼   ► heavy empty gaps around the square [TS]

00:12:37 ◼   ► batteries are very lightweight so if the [TS]

00:12:40 ◼   ► if they would have like one of the [TS]

00:12:43 ◼   ► reasons this laptop is so pleasant to [TS]

00:12:45 ◼   ► use is that it is noticeably lighter [TS]

00:12:47 ◼   ► than the previous one if it was less [TS]

00:12:50 ◼   ► lighter than the previous one [TS]

00:12:52 ◼   ► then it wouldn't be as good of an update [TS]

00:12:55 ◼   ► so that's kind of a non-story with that [TS]

00:12:58 ◼   ► they tried these different battery in it [TS]

00:13:01 ◼   ► and you know they tried lots of things [TS]

00:13:03 ◼   ► and there's a reason why not everything [TS]

00:13:05 ◼   ► ships and you know that that isn't that [TS]

00:13:06 ◼   ► important that was another one of the [TS]

00:13:08 ◼   ► stories they had was about the macbook [TS]

00:13:09 ◼   ► that they had a bigger one and everyone [TS]

00:13:11 ◼   ► and they want the skinny one but like [TS]

00:13:12 ◼   ► but again the conclusion like you know [TS]

00:13:14 ◼   ► they you know they picked the latter one [TS]

00:13:16 ◼   ► and then you know the the engineers have [TS]

00:13:19 ◼   ► less time to figure out how to cram all [TS]

00:13:20 ◼   ► the electronics into the thin one like [TS]

00:13:22 ◼   ► the idea that they did the the way the [TS]

00:13:24 ◼   ► companies working is trying bunch of [TS]

00:13:26 ◼   ► different approaches then eventually [TS]

00:13:27 ◼   ► pick one and then the the narrative that [TS]

00:13:29 ◼   ► just leaves the engineer scrambling to [TS]

00:13:31 ◼   ► get the final one done like welcome to [TS]

00:13:33 ◼   ► apple yeah that approach that I've [TS]

00:13:35 ◼   ► trying multiple ideas IIIi first I don't [TS]

00:13:38 ◼   ► think its new look underneath all jony [TS]

00:13:40 ◼   ► ive's black cloths and as things got [TS]

00:13:41 ◼   ► tons of you know that right tons of [TS]

00:13:43 ◼   ► stuff and then eventually pick one and [TS]

00:13:45 ◼   ► there's lots of time pressure to do and [TS]

00:13:46 ◼   ► so on and so forth but I'm it again if [TS]

00:13:49 ◼   ► you're going to make this argument you [TS]

00:13:51 ◼   ► have to add more has to be like this is [TS]

00:13:54 ◼   ► a thing you know in the past they did X [TS]

00:13:57 ◼   ► and the results were why now they're [TS]

00:13:59 ◼   ► doing Z and the results are cute like [TS]

00:14:01 ◼   ► that you need need something to tie [TS]

00:14:02 ◼   ► together instead of just saying they did [TS]

00:14:04 ◼   ► this thing and this is what happened [TS]

00:14:05 ◼   ► yeah is that any different than [TS]

00:14:07 ◼   ► literally every other piece of hardware [TS]

00:14:09 ◼   ► they made in the past 10 years or is it [TS]

00:14:11 ◼   ► the same the articles and saying one way [TS]

00:14:14 ◼   ► or the other were led to believe this is [TS]

00:14:15 ◼   ► a nefarious terrible thing that two [TS]

00:14:17 ◼   ► possible approaches to a product we're [TS]

00:14:18 ◼   ► done one of them didn't work out they [TS]

00:14:19 ◼   ► picked one and then it was a it was a [TS]

00:14:21 ◼   ► difficult task to get that one done in [TS]

00:14:23 ◼   ► time were led to believe that is a sign [TS]

00:14:25 ◼   ► that I don't know that they don't care [TS]

00:14:27 ◼   ► about the mac i mean if anything they [TS]

00:14:28 ◼   ► care about Marcus they're doing twice [TS]

00:14:30 ◼   ► the work and throwing half of it away is [TS]

00:14:31 ◼   ► I don't know it's the article so [TS]

00:14:33 ◼   ► confused [TS]

00:14:34 ◼   ► yeah I I feel like I feel like German [TS]

00:14:36 ◼   ► really he got a few good fact and he [TS]

00:14:39 ◼   ► really wanted to tell this story and so [TS]

00:14:42 ◼   ► he he kind of shoved the fact into the [TS]

00:14:45 ◼   ► story he wanted to tell but it doesn't [TS]

00:14:47 ◼   ► all make good sense it is not you know [TS]

00:14:49 ◼   ► it isn't it isn't a great fit in some [TS]

00:14:51 ◼   ► cases and and it's honestly you know not [TS]

00:14:54 ◼   ► to pick on government too much because [TS]

00:14:55 ◼   ► pretty much every journalist I've ever [TS]

00:14:58 ◼   ► had any dealings with has done exactly [TS]

00:15:00 ◼   ► the same kind of thing you know the game [TS]

00:15:02 ◼   ► the story is usually decided up front [TS]

00:15:04 ◼   ► and the fact [TS]

00:15:05 ◼   ► found supported and you know I have my [TS]

00:15:08 ◼   ► own theory about what the narrative is [TS]

00:15:10 ◼   ► for the the problems that the mac is [TS]

00:15:12 ◼   ► having inside of apple and a lot of it [TS]

00:15:14 ◼   ► lines up with this so like I i want to [TS]

00:15:16 ◼   ► agree with this I want to believe it but [TS]

00:15:18 ◼   ► the fact is there's very few facts here [TS]

00:15:20 ◼   ► to support the story and especially very [TS]

00:15:23 ◼   ► few new facts so the larger point I [TS]

00:15:26 ◼   ► wanted to make about this whole topic is [TS]

00:15:29 ◼   ► something I keep in mind every time we [TS]

00:15:30 ◼   ► discuss it and and in general is I don't [TS]

00:15:34 ◼   ► think about it before [TS]

00:15:35 ◼   ► imagine for a second that [TS]

00:15:39 ◼   ► well we fast-forward 20 years and look [TS]

00:15:43 ◼   ► back and realize that what's actually [TS]

00:15:44 ◼   ► happening during this period is that pc [TS]

00:15:48 ◼   ► and desktop computing is slowly fading [TS]

00:15:51 ◼   ► away as a thing if you are a fan of that [TS]

00:15:56 ◼   ► type of thing as we are during the time [TS]

00:15:59 ◼   ► when it was fading away i'm not sure it [TS]

00:16:02 ◼   ► would feel any differently than we feel [TS]

00:16:05 ◼   ► about Apple doing this stuff now and I [TS]

00:16:07 ◼   ► can we can we tell the difference [TS]

00:16:09 ◼   ► between Apple not prioritizing the mac [TS]

00:16:13 ◼   ► and that being the wrong thing to do and [TS]

00:16:17 ◼   ► us being you know indignant and angry [TS]

00:16:20 ◼   ► and telling Apple you should be doing [TS]

00:16:22 ◼   ► this but you're doing that instead and [TS]

00:16:24 ◼   ► you're making a mistake and it's really [TS]

00:16:25 ◼   ► important for you to this role these [TS]

00:16:27 ◼   ► reasons you know someone so forth the [TS]

00:16:28 ◼   ► kind of like why Apple should have a mac [TS]

00:16:30 ◼   ► pro which I wrote a thing about a sort [TS]

00:16:32 ◼   ► of Marco recently and you know what what [TS]

00:16:34 ◼   ► the needs of our users are over it i [TS]

00:16:38 ◼   ► don't think it would feel any different [TS]

00:16:39 ◼   ► from our perspective if we're right or [TS]

00:16:42 ◼   ► if you're wrong [TS]

00:16:43 ◼   ► like it feels the same either way and I [TS]

00:16:45 ◼   ► and I keep that in mind because it's [TS]

00:16:47 ◼   ► like I mean doesn't really change i feel [TS]

00:16:49 ◼   ► i still wish they would pay more [TS]

00:16:50 ◼   ► attention to the mac but every once in a [TS]

00:16:52 ◼   ► while I have a moment of clarity and say [TS]

00:16:53 ◼   ► well say Apple is doing exactly the [TS]

00:16:56 ◼   ► right thing and we are yelling and [TS]

00:16:59 ◼   ► screaming and trying to tell them to do [TS]

00:17:00 ◼   ► the wrong thing I don't it's difficult [TS]

00:17:04 ◼   ► for me to like to distinguish those two [TS]

00:17:06 ◼   ► scenarios and out i mostly disagree that [TS]

00:17:09 ◼   ► they are doing the right thing I think [TS]

00:17:10 ◼   ► they're doing the wrong thing but [TS]

00:17:11 ◼   ► something is not for a second the other [TS]

00:17:13 ◼   ► part i take you know set that thought [TS]

00:17:15 ◼   ► experiment leave it over there and then [TS]

00:17:18 ◼   ► say okay [TS]

00:17:18 ◼   ► let's say Apple is right and this is a [TS]

00:17:21 ◼   ► technology that the product in a style [TS]

00:17:24 ◼   ► of working and everything is fading from [TS]

00:17:25 ◼   ► view it will die with us because we're [TS]

00:17:27 ◼   ► at last group of people who ever going [TS]

00:17:28 ◼   ► to care about this crap and actually the [TS]

00:17:30 ◼   ► right thing travel to do is to get rid [TS]

00:17:32 ◼   ► of it in that case I still have one more [TS]

00:17:34 ◼   ► thing left to complain about Apple [TS]

00:17:36 ◼   ► playing complain to apple about and [TS]

00:17:38 ◼   ► that's that if that if they really [TS]

00:17:40 ◼   ► believe that they should be honest about [TS]

00:17:42 ◼   ► it they should they should hasten the [TS]

00:17:45 ◼   ► transition they shouldn't string us [TS]

00:17:47 ◼   ► along with a series of platitudes like [TS]

00:17:49 ◼   ► we talked about last time like we've got [TS]

00:17:51 ◼   ► great desktops and the imac is the best [TS]

00:17:52 ◼   ► desktop are really dedicated to the mac [TS]

00:17:54 ◼   ► and we love the mac and i think it's [TS]

00:17:56 ◼   ► complicated by the fact that apple [TS]

00:17:57 ◼   ► doesn't speak with one voice it is a you [TS]

00:17:58 ◼   ► know especially after jobs is gone it's [TS]

00:18:01 ◼   ► a company made up of a bunch of people [TS]

00:18:02 ◼   ► and I think there are people inside [TS]

00:18:04 ◼   ► Apple probably phil schiller probably [TS]

00:18:07 ◼   ► even Craig very who feel the same way [TS]

00:18:08 ◼   ► about the mac is we do only they're [TS]

00:18:10 ◼   ► inside the company right so when they [TS]

00:18:12 ◼   ► make statements like oh we think the mac [TS]

00:18:13 ◼   ► is really important and we're really [TS]

00:18:15 ◼   ► dedicated to the mac and blah blah i [TS]

00:18:17 ◼   ► think that's the truth then they believe [TS]

00:18:19 ◼   ► it right and to the extent of their [TS]

00:18:21 ◼   ► power exists inside Apple they're trying [TS]

00:18:23 ◼   ► to make that happen but it could be that [TS]

00:18:26 ◼   ► opinion is not universal throughout the [TS]

00:18:29 ◼   ► company and may not be the position that [TS]

00:18:31 ◼   ► eventually win so we end up with this a [TS]

00:18:34 ◼   ► company that perhaps is it has rightly [TS]

00:18:36 ◼   ► like in the worst-case scenario for us [TS]

00:18:37 ◼   ► that the company has rightly seeing that [TS]

00:18:40 ◼   ► this this product in this way of [TS]

00:18:43 ◼   ► computing is a relic and it needs to go [TS]

00:18:45 ◼   ► away but instead of saying that instead [TS]

00:18:48 ◼   ► of saying like i said last time instead [TS]

00:18:50 ◼   ► of saying I laptop to the future there's [TS]

00:18:51 ◼   ► no more desktops and the mac is going to [TS]

00:18:53 ◼   ► be no more pretty soon it's a legacy [TS]

00:18:55 ◼   ► platform as many of the scary articles [TS]

00:18:56 ◼   ► have said the future is iOS we know this [TS]

00:19:00 ◼   ► painful but it's going to happen sorry [TS]

00:19:02 ◼   ► instead of saying that every time [TS]

00:19:04 ◼   ► there's any crankiness about it from [TS]

00:19:07 ◼   ► their customers they say reassuring [TS]

00:19:09 ◼   ► things they say all don't worry like i [TS]

00:19:12 ◼   ► know it seems like we don't care but we [TS]

00:19:14 ◼   ► totally do it super important we love [TS]

00:19:15 ◼   ► the mac blah blah blah and then they [TS]

00:19:18 ◼   ► proceeded to you know their actions [TS]

00:19:19 ◼   ► don't back that up big time and again [TS]

00:19:21 ◼   ► their actions you know give us something [TS]

00:19:23 ◼   ► throw a little crumb our way and then [TS]

00:19:26 ◼   ► leave us hanging early know that the mac [TS]

00:19:28 ◼   ► pro the trash can like they did this [TS]

00:19:30 ◼   ► amazing [TS]

00:19:31 ◼   ► and then left saying for three years and [TS]

00:19:34 ◼   ► now we're not getting much of anything [TS]

00:19:36 ◼   ► from the mac these days very far less [TS]

00:19:39 ◼   ► frequent updates updates that are in a [TS]

00:19:42 ◼   ► satisfying traditional mac users and we [TS]

00:19:44 ◼   ► just get some you know random platitude [TS]

00:19:48 ◼   ► so I i think that even if we are [TS]

00:19:51 ◼   ► dinosaurs and we are the last generation [TS]

00:19:53 ◼   ► of people thats ever going to care about [TS]

00:19:55 ◼   ► this type of computing and it will fade [TS]

00:19:57 ◼   ► away with us [TS]

00:19:58 ◼   ► apple is not handling it the right way [TS]

00:20:01 ◼   ► and if it turns out that actually this [TS]

00:20:03 ◼   ► way of computing is not going away [TS]

00:20:05 ◼   ► the temple is definitely not hailing the [TS]

00:20:06 ◼   ► right way as discussed many times in the [TS]

00:20:08 ◼   ► past but anyway that's that's the point [TS]

00:20:11 ◼   ► I want to make all this type of articles [TS]

00:20:12 ◼   ► is that if like us you are upset about [TS]

00:20:14 ◼   ► the mac you always have to think that it [TS]

00:20:17 ◼   ► could be that you are relatively you are [TS]

00:20:20 ◼   ► the apple to user saying the mac is [TS]

00:20:22 ◼   ► never gonna be the future you can't get [TS]

00:20:23 ◼   ► real work done on the mac apple to [TS]

00:20:24 ◼   ► forever right or any other thing you can [TS]

00:20:27 ◼   ► paint over any other analogy buggy-whip [TS]

00:20:29 ◼   ► salesman you know horse vs. automobile [TS]

00:20:32 ◼   ► whatever whatever you wanna even radio [TS]

00:20:35 ◼   ► vs television you know movies i put that [TS]

00:20:38 ◼   ► you know the internet vs everything that [TS]

00:20:39 ◼   ► came before it basically sometimes [TS]

00:20:42 ◼   ► you're in that group that is being left [TS]

00:20:44 ◼   ► behind and if if you are it looks and [TS]

00:20:48 ◼   ► feels exactly the same as if the whole [TS]

00:20:52 ◼   ► rest of the world is doing something [TS]

00:20:52 ◼   ► terribly wrong you're the only one who [TS]

00:20:54 ◼   ► knows about it and unfortunately it's [TS]

00:20:56 ◼   ► difficult to say which way which way [TS]

00:20:58 ◼   ► things are going to go until later so [TS]

00:20:59 ◼   ► five years from now 10 years from now I [TS]

00:21:02 ◼   ► think we'll have much more clarity about [TS]

00:21:04 ◼   ► you know what it whether whether we [TS]

00:21:08 ◼   ► ended up being right or wrong but either [TS]

00:21:09 ◼   ► way right now I think making apple is [TS]

00:21:11 ◼   ► Miss handling things in one direction or [TS]

00:21:13 ◼   ► another so John as somebody who was at [TS]

00:21:18 ◼   ► one point a ipod touch devotee g when [TS]

00:21:24 ◼   ► did you when did you know that that was [TS]

00:21:26 ◼   ► not the right way forward when did you [TS]

00:21:29 ◼   ► know that the ipod touch was not the [TS]

00:21:31 ◼   ► right device for you anymore [TS]

00:21:32 ◼   ► i mean i-i think it was more than just [TS]

00:21:34 ◼   ► you not wanting to pay for more [TS]

00:21:36 ◼   ► expensive cell phone cell phone plan [TS]

00:21:37 ◼   ► right so at what point did you say you [TS]

00:21:40 ◼   ► know what the ipod touch is not long for [TS]

00:21:41 ◼   ► this world or alternatively it's not [TS]

00:21:45 ◼   ► satisfying my needs and it's time to get [TS]

00:21:47 ◼   ► an iphone because I feel like that's a [TS]

00:21:49 ◼   ► similar situation right like you seem to [TS]

00:21:52 ◼   ► have been on the wrong side of that and [TS]

00:21:55 ◼   ► it seems like the writer answer is to be [TS]

00:21:57 ◼   ► an iphone person rather than an iPod [TS]

00:21:59 ◼   ► Touch person now apples on the wrong [TS]

00:22:01 ◼   ► side of that one hears that the that [TS]

00:22:04 ◼   ► situation it's not like I wasn't [TS]

00:22:07 ◼   ► changing from the Apple to the back or [TS]

00:22:10 ◼   ► from the mac to an iOS device the ipod [TS]

00:22:13 ◼   ► touch is an iphone minus the phone part [TS]

00:22:16 ◼   ► like it's the same westroads the same [TS]

00:22:17 ◼   ► experience it's not it's not a different [TS]

00:22:19 ◼   ► is not different platform is not a [TS]

00:22:20 ◼   ► different paradigm is not even form [TS]

00:22:22 ◼   ► factor but it's basically the same exact [TS]

00:22:24 ◼   ► thing now Apple did stop updating it to [TS]

00:22:27 ◼   ► keep pace with the phone stuff but that [TS]

00:22:29 ◼   ► was so easy to make that switch was like [TS]

00:22:31 ◼   ► I'm not even changing anything like it [TS]

00:22:33 ◼   ► it's literally the same thing only now [TS]

00:22:34 ◼   ► there's a phone in it right and it's [TS]

00:22:36 ◼   ► just faster and it's nicer and so that [TS]

00:22:39 ◼   ► was that was an easy thing to make the [TS]

00:22:40 ◼   ► reason I think Apple was wrong is [TS]

00:22:42 ◼   ► because that's not a transition there's [TS]

00:22:43 ◼   ► no there's no transition from ipod touch [TS]

00:22:46 ◼   ► to iphone that Apple needed to make that [TS]

00:22:47 ◼   ► need to get like the dinosaurs off of [TS]

00:22:49 ◼   ► the you know the old platform and it's [TS]

00:22:51 ◼   ► the same freaking thing they just [TS]

00:22:52 ◼   ► decided that it wasn't as important and [TS]

00:22:54 ◼   ► well I don't want to say they're wrong [TS]

00:22:56 ◼   ► because they're probably right in terms [TS]

00:22:57 ◼   ► of volume because i'd probably sell way [TS]

00:22:58 ◼   ► more phones and those things who cares [TS]

00:23:00 ◼   ► whatever but i want to say about them [TS]

00:23:02 ◼   ► being wrong is there was no strictly [TS]

00:23:04 ◼   ► speaking there was no strategic reason [TS]

00:23:06 ◼   ► to migrate people off the ipod touch [TS]

00:23:10 ◼   ► because it's not like a legacy platform [TS]

00:23:12 ◼   ► it is the current platform it runs the [TS]

00:23:14 ◼   ► current version of the OS it is it is [TS]

00:23:17 ◼   ► getting people into the iOS ecosystem [TS]

00:23:19 ◼   ► there's nothing about it that is counter [TS]

00:23:21 ◼   ► to their broad strategy it's just you [TS]

00:23:24 ◼   ► know doesn't sell as much and that they [TS]

00:23:25 ◼   ► can justify the investment being updated [TS]

00:23:27 ◼   ► or whatever so in that respect they're [TS]

00:23:28 ◼   ► probably right but in terms of like [TS]

00:23:30 ◼   ► having done the opposite they would not [TS]

00:23:32 ◼   ► have been making a strategic mistake [TS]

00:23:33 ◼   ► they just update that in lockstep with [TS]

00:23:35 ◼   ► the rest of the iphones like they had [TS]

00:23:37 ◼   ► done before everything would be fine [TS]

00:23:38 ◼   ► they would be selling anymore ipod [TS]

00:23:40 ◼   ► touches their ipod touch customers may [TS]

00:23:42 ◼   ► be a little bit happier know about buddy [TS]

00:23:46 ◼   ► buddy buddy you're right that is the one [TS]

00:23:48 ◼   ► similarity that has is when they stopped [TS]

00:23:51 ◼   ► updating it frequently enough and when I [TS]

00:23:53 ◼   ► saw that if I really want the fastest [TS]

00:23:55 ◼   ► iOS device available or anything even [TS]

00:23:57 ◼   ► the ball [TS]

00:23:57 ◼   ► park the only choice that has an iphone [TS]

00:23:59 ◼   ► that's when I had to switch and like I [TS]

00:24:02 ◼   ► said it was easy because it's the same [TS]

00:24:03 ◼   ► it's the same thing as the same platform [TS]

00:24:05 ◼   ► it's the same software everything turned [TS]

00:24:07 ◼   ► off so market what do you think about [TS]

00:24:08 ◼   ► all this i mean you've been stunningly [TS]

00:24:10 ◼   ► quiet I i know you have some thoughts [TS]

00:24:12 ◼   ► here so late on me and I almost don't [TS]

00:24:15 ◼   ► know where to begin at that it's like [TS]

00:24:16 ◼   ► pick up i also don't care you know two [TS]

00:24:19 ◼   ► graphs of the I about the ipod touch but [TS]

00:24:21 ◼   ► but the whole story about about what's [TS]

00:24:24 ◼   ► going on with the mac I care very very [TS]

00:24:26 ◼   ► much about its it's hard to know where [TS]

00:24:30 ◼   ► to start so forgive me if this [TS]

00:24:31 ◼   ► disorganized like most of what i say [TS]

00:24:33 ◼   ► what bothers me about the discussion [TS]

00:24:37 ◼   ► around this and about seemingly a [TS]

00:24:39 ◼   ► position on this by they're mostly in [TS]

00:24:42 ◼   ► action around a lot of the mac product [TS]

00:24:43 ◼   ► line and the mac OS honestly is that you [TS]

00:24:48 ◼   ► know it's to pull up the old Steve Jobs [TS]

00:24:50 ◼   ► truck analogy which it's not an [TS]

00:24:52 ◼   ► amazingly fitting analogy because you [TS]

00:24:55 ◼   ► know cars and trucks are not computers [TS]

00:24:57 ◼   ► and phones like that's that's not it [TS]

00:24:59 ◼   ► doesn't fit incredibly well but there's [TS]

00:25:01 ◼   ► enough parallels with what he was saying [TS]

00:25:03 ◼   ► that that I think it's worth really [TS]

00:25:08 ◼   ► going out for a second in trying to [TS]

00:25:10 ◼   ► explain how I feel the way I feel as a [TS]

00:25:12 ◼   ► as a not only as a Mac user but as a mac [TS]

00:25:16 ◼   ► pro user really Apple is like the only [TS]

00:25:20 ◼   ► manufacturer in the world of decent [TS]

00:25:23 ◼   ► trucks and they discovered a few years [TS]

00:25:26 ◼   ► ago that cars are more profitable and so [TS]

00:25:30 ◼   ► they've decided you know what we're just [TS]

00:25:32 ◼   ► hardly gonna update trucks anymore and [TS]

00:25:34 ◼   ► we're just gonna not make the biggest [TS]

00:25:36 ◼   ► ones anymore and you know most people [TS]

00:25:39 ◼   ► don't need the biggest ones but some [TS]

00:25:41 ◼   ► people do and what if it takes 20 years [TS]

00:25:44 ◼   ► to develop a good truck making company [TS]

00:25:47 ◼   ► so I i know this analogy is being [TS]

00:25:50 ◼   ► stretched to hell and it is like long [TS]

00:25:53 ◼   ► God and I'm abusing the crap out of it [TS]

00:25:55 ◼   ► however Apple is abandoning parts of the [TS]

00:26:00 ◼   ► market for which there is no substitute [TS]

00:26:03 ◼   ► for what Apple has been making and if [TS]

00:26:05 ◼   ► there are abandoning it the neglecting [TS]

00:26:07 ◼   ► it and they might be abandoning it soon [TS]

00:26:10 ◼   ► and everyone says you know the the Apple [TS]

00:26:14 ◼   ► excuse errs who here discussion about [TS]

00:26:16 ◼   ► this often respond with [TS]

00:26:18 ◼   ► well they're doing is not making [TS]

00:26:20 ◼   ► computers for you or this product just [TS]

00:26:22 ◼   ► isn't for you anymore they don't care to [TS]

00:26:24 ◼   ► satisfy your needs anymore but to some [TS]

00:26:28 ◼   ► degree like it isn't that simple because [TS]

00:26:30 ◼   ► these needs will continue to exist like [TS]

00:26:33 ◼   ► people who who need max period to do [TS]

00:26:37 ◼   ► their work and people who need high-end [TS]

00:26:39 ◼   ► max also know or certain like you know [TS]

00:26:42 ◼   ► high-end software and hardware needs [TS]

00:26:44 ◼   ► those needs continue whether Apple feels [TS]

00:26:48 ◼   ► like addressing them or not but if Apple [TS]

00:26:50 ◼   ► has been addressing them all these years [TS]

00:26:52 ◼   ► and then stops that leaves those people [TS]

00:26:55 ◼   ► really screwed like with nothing because [TS]

00:26:58 ◼   ► it isn't usually a simple as jumping to [TS]

00:27:01 ◼   ► windows like unless unless what you do [TS]

00:27:04 ◼   ► is as i described you know what about [TS]

00:27:05 ◼   ► the service studio got two episodes ago [TS]

00:27:07 ◼   ► you know if what you do is primarily [TS]

00:27:09 ◼   ► like in in one adobe creative suite app [TS]

00:27:12 ◼   ► or something like that where like it's [TS]

00:27:13 ◼   ► it's an app available on both platforms [TS]

00:27:15 ◼   ► and that's most of what you do you know [TS]

00:27:18 ◼   ► for for your computer needs for that [TS]

00:27:19 ◼   ► computer whatever like if they took a [TS]

00:27:21 ◼   ► workstation or if it's a studio computer [TS]

00:27:23 ◼   ► whatever that's a different story but [TS]

00:27:25 ◼   ► for people who can only use the whole OS [TS]

00:27:27 ◼   ► and you know integrated ways multiple [TS]

00:27:29 ◼   ► software package maybe software that's [TS]

00:27:30 ◼   ► only available on that OS you can't just [TS]

00:27:33 ◼   ► like I'll just start using windows like [TS]

00:27:34 ◼   ► no it isn't that simple and there's a [TS]

00:27:36 ◼   ► lot of like investment both in not only [TS]

00:27:39 ◼   ► software that you buy but also like [TS]

00:27:41 ◼   ► they're ready custom software that is [TS]

00:27:43 ◼   ► developed for this OS that doesn't exist [TS]

00:27:45 ◼   ► on the other OS or if your developer [TS]

00:27:48 ◼   ► like you've built your software library [TS]

00:27:51 ◼   ► your codebase your customer base all on [TS]

00:27:54 ◼   ► this OS so jump just tell people just [TS]

00:27:58 ◼   ► use windows like that's not a great [TS]

00:27:59 ◼   ► answer if Apple stops addressing a [TS]

00:28:02 ◼   ► market in many cases those people are [TS]

00:28:05 ◼   ► just completely out of luck and they're [TS]

00:28:08 ◼   ► there seems to be this like it's like [TS]

00:28:11 ◼   ► design virus like it's that this kind of [TS]

00:28:15 ◼   ► like cult of saying no as a feature and [TS]

00:28:19 ◼   ► it's almost as though like when when [TS]

00:28:21 ◼   ► people back you know back when like [TS]

00:28:23 ◼   ► Samsung first [TS]

00:28:24 ◼   ► I started really ripping off apple [TS]

00:28:25 ◼   ► heavily that is steve was still alive [TS]

00:28:28 ◼   ► for that part the way people rip off [TS]

00:28:30 ◼   ► apple would basically be like to look at [TS]

00:28:32 ◼   ► some kind of superficial quality that [TS]

00:28:34 ◼   ► Apple products have like oh everything [TS]

00:28:36 ◼   ► is like rounded and has blue you know [TS]

00:28:40 ◼   ► bulbous colors on whatever and it has no [TS]

00:28:42 ◼   ► you know it removes ports or whatever [TS]

00:28:45 ◼   ► like they would they would take some [TS]

00:28:46 ◼   ► kind of super quality and just apply [TS]

00:28:48 ◼   ► that as gospel without really [TS]

00:28:50 ◼   ► understanding why that was done that way [TS]

00:28:53 ◼   ► and without understanding that they were [TS]

00:28:55 ◼   ► trade-offs involved and sometimes you [TS]

00:28:57 ◼   ► shouldn't do things that way and like [TS]

00:28:59 ◼   ► you know basically copying like a [TS]

00:29:02 ◼   ► superficial attribute and just [TS]

00:29:04 ◼   ► replicating it without understanding why [TS]

00:29:06 ◼   ► without ever questioning it [TS]

00:29:07 ◼   ► I almost feel like that's how Apple's [TS]

00:29:10 ◼   ► designing their own product line now as [TS]

00:29:14 ◼   ► like kind of repeating the old just I [TS]

00:29:16 ◼   ► guess we can make it thinner because [TS]

00:29:18 ◼   ► we're also going to do I guess we remove [TS]

00:29:20 ◼   ► supports because that's the future in [TS]

00:29:22 ◼   ► quotes but it's almost like they've lost [TS]

00:29:24 ◼   ► track of why it's so why is sometimes [TS]

00:29:28 ◼   ► worth moving things why it sometimes [TS]

00:29:30 ◼   ► isn't and it's it's like they're saying [TS]

00:29:33 ◼   ► no or removing things for the sake of [TS]

00:29:36 ◼   ► saying no removing them and this is kind [TS]

00:29:39 ◼   ► of permeating now the Apple commentary [TS]

00:29:41 ◼   ► culture right now I'm kind of assuming [TS]

00:29:43 ◼   ► that everything that apple takes away or [TS]

00:29:46 ◼   ► makes worse is for the future and [TS]

00:29:49 ◼   ► inevitable and it's it's universally a [TS]

00:29:52 ◼   ► good thing of course that the course [TS]

00:29:53 ◼   ► this was this was progress and they [TS]

00:29:56 ◼   ► apply that same thinking too when Apple [TS]

00:29:58 ◼   ► basically cuts off somebody's needs and [TS]

00:30:01 ◼   ► so well that I guess they just don't [TS]

00:30:03 ◼   ► feel like serving you anymore or you're [TS]

00:30:05 ◼   ► not worth serving and by the way for a [TS]

00:30:09 ◼   ► company where like you have quarterly [TS]

00:30:12 ◼   ► results that keep going down and product [TS]

00:30:16 ◼   ► lines that that the seems like the [TS]

00:30:18 ◼   ► growth is being problematic for you i'm [TS]

00:30:21 ◼   ► not sure it's the wisest move in the [TS]

00:30:22 ◼   ► world to throw away market share that [TS]

00:30:25 ◼   ► you've hard that you earn hard over the [TS]

00:30:26 ◼   ► last decade or two like to tell somebody [TS]

00:30:30 ◼   ► your needs are not worth surfing is [TS]

00:30:36 ◼   ► a big slap in the face to them and that [TS]

00:30:39 ◼   ► doesn't leave people happy with apple or [TS]

00:30:40 ◼   ► likely to buy a lot of other apple stuff [TS]

00:30:42 ◼   ► and so they're literally throwing away [TS]

00:30:45 ◼   ► market share with everything they cut [TS]

00:30:48 ◼   ► neglect or change for the worse or [TS]

00:30:51 ◼   ► choose not to address you know they're [TS]

00:30:53 ◼   ► literally throwing away market share and [TS]

00:30:57 ◼   ► in in a market like the pc market where [TS]

00:30:59 ◼   ► market share is hard to come by and [TS]

00:31:02 ◼   ► there's not a ton of growth happening of [TS]

00:31:03 ◼   ► the whole market the market as a whole [TS]

00:31:05 ◼   ► that's kinda the opposite of what you [TS]

00:31:06 ◼   ► should be doing really like the Apple [TS]

00:31:08 ◼   ► should be trying to address more needs [TS]

00:31:09 ◼   ► with the mac not fewer anyway going back [TS]

00:31:11 ◼   ► to more than the more general stuff like [TS]

00:31:13 ◼   ► I worried now that Apple does the apple [TS]

00:31:17 ◼   ► and also commenting on the the Apple [TS]

00:31:19 ◼   ► commenters all seem to support this [TS]

00:31:21 ◼   ► notion unquestioningly that removing [TS]

00:31:25 ◼   ► things and making things quote simpler [TS]

00:31:28 ◼   ► which often of house cutting off [TS]

00:31:30 ◼   ► people's needs and what they were doing [TS]

00:31:31 ◼   ► that that's universally a good thing and [TS]

00:31:34 ◼   ► I think that deserves more critical [TS]

00:31:37 ◼   ► thinking at Apple I think that deserves [TS]

00:31:39 ◼   ► more pushback and because sometimes that [TS]

00:31:42 ◼   ► is the right answer but not every time [TS]

00:31:44 ◼   ► and it really does seem like Apple has [TS]

00:31:46 ◼   ► lost the ability to tell the difference [TS]

00:31:50 ◼   ► what do you think about what I said [TS]

00:31:51 ◼   ► before about how from the inside it's [TS]

00:31:54 ◼   ► difficult to distinguish between the [TS]

00:31:55 ◼   ► situation that you just drive in this [TS]

00:31:57 ◼   ► situation where Apple's actually right [TS]

00:31:58 ◼   ► and they're just not there being that [TS]

00:32:02 ◼   ► they're not being honest maybe with [TS]

00:32:03 ◼   ► themselves even but certainly not with [TS]

00:32:05 ◼   ► us about the fact that we're moving away [TS]

00:32:07 ◼   ► from it like you think you could tell [TS]

00:32:09 ◼   ► the difference from our perspective [TS]

00:32:11 ◼   ► whether whether we're just being left [TS]

00:32:13 ◼   ► behind and it's painful or whether we're [TS]

00:32:16 ◼   ► actually right and apples doing [TS]

00:32:17 ◼   ► something stupid it [TS]

00:32:19 ◼   ► I honestly I'd i don't know i don't have [TS]

00:32:22 ◼   ► any way to know that you can you can [TS]

00:32:25 ◼   ► look at the market there is a clear [TS]

00:32:26 ◼   ► trend that Mobile is up and pc-style [TS]

00:32:29 ◼   ► os's including Mac OS are down right and [TS]

00:32:32 ◼   ► and that you know things things like you [TS]

00:32:35 ◼   ► know like web browsing share you can see [TS]

00:32:38 ◼   ► that going going way towards mobile now [TS]

00:32:40 ◼   ► like it's obvious that's like wherewhere [TS]

00:32:41 ◼   ► usage percentages are going I'm not yet [TS]

00:32:45 ◼   ► convinced that it is inevitable that p [TS]

00:32:49 ◼   ► see style computing is going to go away [TS]

00:32:52 ◼   ► or even be incredibly marginalized and I [TS]

00:32:56 ◼   ► don't think those are necessarily Givens [TS]

00:32:58 ◼   ► I would be very surprised if either of [TS]

00:33:01 ◼   ► those happened actually and great i'm [TS]

00:33:03 ◼   ► wrong all the time so this is really [TS]

00:33:04 ◼   ► gonna happen next year I don't know but [TS]

00:33:06 ◼   ► what I what I see is a lot of common [TS]

00:33:10 ◼   ► tasks moving two phones and tablets sure [TS]

00:33:13 ◼   ► that's that's fine phones tablets are [TS]

00:33:15 ◼   ► wonderful things i think obviously i [TS]

00:33:17 ◼   ► think the phone is the way better thing [TS]

00:33:18 ◼   ► but you know we we live in abundance in [TS]

00:33:21 ◼   ► technology now we can have both [TS]

00:33:22 ◼   ► cool that's fine but i think what we see [TS]

00:33:26 ◼   ► is that even the most dedicated people [TS]

00:33:29 ◼   ► who love using iPads for all their work [TS]

00:33:33 ◼   ► for instance still almost all of them [TS]

00:33:37 ◼   ► have a mac because there's like one or [TS]

00:33:39 ◼   ► two or ten things that you need the mac [TS]

00:33:44 ◼   ► to do that iOS not only can't do but [TS]

00:33:47 ◼   ► probably won't ever do I don't see any [TS]

00:33:50 ◼   ► any change on the horizon that's going [TS]

00:33:53 ◼   ► to change that like so I feel like it's [TS]

00:33:56 ◼   ► going to kind of like settle in where [TS]

00:33:58 ◼   ► you know right now there's like a line [TS]

00:34:00 ◼   ► going in a certain direction i think [TS]

00:34:02 ◼   ► it's going to kind of look more like an [TS]

00:34:03 ◼   ► asymptotic curve then like a straight [TS]

00:34:05 ◼   ► line where it's going to flatten and [TS]

00:34:07 ◼   ► plateau and and like there's going to be [TS]

00:34:10 ◼   ► a certain baseline usage that people [TS]

00:34:13 ◼   ► will just need pc-style computers and an [TS]

00:34:17 ◼   ► oasis to do this chunk of common tasks [TS]

00:34:20 ◼   ► because the pc / and again i use the [TS]

00:34:23 ◼   ► word pc here I really do mean both [TS]

00:34:25 ◼   ► windows and mac pcs and I refer to the [TS]

00:34:29 ◼   ► pc style operating system that you know [TS]

00:34:32 ◼   ► as opposed to like iOS and Android [TS]

00:34:33 ◼   ► especially iOS which is really more I [TS]

00:34:36 ◼   ► mean the way iOS works is almost way [TS]

00:34:38 ◼   ► game console works these days like it's [TS]

00:34:39 ◼   ► very much like console computing where [TS]

00:34:42 ◼   ► you have like everything is very much [TS]

00:34:43 ◼   ► locked down much more proprietary you [TS]

00:34:46 ◼   ► have much less control as the user [TS]

00:34:48 ◼   ► there's much less potential for like [TS]

00:34:50 ◼   ► messing around or customization or [TS]

00:34:52 ◼   ► hacking things or or using like little [TS]

00:34:54 ◼   ► be no tools that can hook into the OS [TS]

00:34:56 ◼   ► and provide cool functionality there's [TS]

00:34:58 ◼   ► almost none of that or very little of [TS]

00:35:01 ◼   ► that and then the pc style operate [TS]

00:35:03 ◼   ► system allows you to basically install [TS]

00:35:05 ◼   ► whatever you want and the programs can [TS]

00:35:07 ◼   ► do to a large degree whatever they want [TS]

00:35:09 ◼   ► and of course that comes with good and [TS]

00:35:11 ◼   ► bad there's a lot of security issues [TS]

00:35:12 ◼   ► with that however ultimately what that [TS]

00:35:14 ◼   ► allows us for the pc to be a way way [TS]

00:35:17 ◼   ► more customizable work environment it [TS]

00:35:20 ◼   ► allows you to address needs that the [TS]

00:35:22 ◼   ► platform ender never imagined and it [TS]

00:35:24 ◼   ► allows it to basically fill in all of [TS]

00:35:27 ◼   ► the holes so that there's all sorts of [TS]

00:35:29 ◼   ► like you know what we call edge cases [TS]

00:35:32 ◼   ► which is it has become a bad word for [TS]

00:35:33 ◼   ► some reason there's all sorts of things [TS]

00:35:36 ◼   ► that we have to do and I'm not and like [TS]

00:35:40 ◼   ► I also want to be really clear here that [TS]

00:35:42 ◼   ► like thinking that these edge cases only [TS]

00:35:45 ◼   ► applied to geeks and the geeks are a [TS]

00:35:46 ◼   ► small market both of those things are [TS]

00:35:48 ◼   ► wrong [TS]

00:35:49 ◼   ► geeks are freaking huge market and [TS]

00:35:51 ◼   ► everyone needs to do these things [TS]

00:35:52 ◼   ► sometimes [TS]

00:35:53 ◼   ► so anyway pc-style operating systems [TS]

00:35:57 ◼   ► fill in these gaps in it they are the [TS]

00:35:59 ◼   ► most versatile software ecosystems that [TS]

00:36:02 ◼   ► can ever exist like that has ever [TS]

00:36:04 ◼   ► existed you know iOS and the lockdown [TS]

00:36:08 ◼   ► kind of console computing model that it [TS]

00:36:10 ◼   ► provides is very nice in a number of [TS]

00:36:13 ◼   ► ways but one thing it really isn't as [TS]

00:36:15 ◼   ► versatile it's capable you can do a lot [TS]

00:36:17 ◼   ► of things but it's not versatile and and [TS]

00:36:21 ◼   ► PCOS is fill that in [TS]

00:36:25 ◼   ► so there are so many needs that really [TS]

00:36:28 ◼   ► can either only be done on PCOS is or [TS]

00:36:31 ◼   ► are just so ridiculous to do in iOS that [TS]

00:36:34 ◼   ► you would rather eat your only really [TS]

00:36:36 ◼   ► will ever wanted to my pc is this and [TS]

00:36:40 ◼   ► that I don't see changing I don't see [TS]

00:36:43 ◼   ► some kind of massive shift on the [TS]

00:36:45 ◼   ► horizon where iOS is going to suddenly [TS]

00:36:47 ◼   ► allow you to like hook in and provide [TS]

00:36:50 ◼   ► your own battery widget in the status [TS]

00:36:51 ◼   ► bar and allow apps to talk to each other [TS]

00:36:53 ◼   ► more directly and share files more [TS]

00:36:55 ◼   ► directly i don't see that a that would [TS]

00:36:58 ◼   ► ruin iOS in a lot of ways so there's [TS]

00:37:01 ◼   ► always going to be massive types of [TS]

00:37:04 ◼   ► things that are really only possible in [TS]

00:37:06 ◼   ► PCOS and the percentage of time that you [TS]

00:37:09 ◼   ► need to do one of those things Mike will [TS]

00:37:13 ◼   ► probably continue to shrink over time [TS]

00:37:14 ◼   ► the way it has [TS]

00:37:15 ◼   ► but I don't think those needs are going [TS]

00:37:18 ◼   ► away so i don't foresee a future in [TS]

00:37:20 ◼   ► which a lot of people who have ever [TS]

00:37:22 ◼   ► needed a pc will stop needing a pc [TS]

00:37:25 ◼   ► completely they might use it less they [TS]

00:37:27 ◼   ► might replace it less often we see that [TS]

00:37:29 ◼   ► now but they're still going to use them [TS]

00:37:31 ◼   ► so for Apple to completely neglect that [TS]

00:37:35 ◼   ► was not doing yet they're completely [TS]

00:37:37 ◼   ► neglecting it there they're partly [TS]

00:37:39 ◼   ► neglecting now but for Apple to [TS]

00:37:41 ◼   ► basically slowly let that die i think is [TS]

00:37:45 ◼   ► incredibly unwise and I think that that [TS]

00:37:47 ◼   ► threatens their dominance in their more [TS]

00:37:50 ◼   ► profitable markets because part of the [TS]

00:37:53 ◼   ► reason that people love iphone so much [TS]

00:37:55 ◼   ► is that a lot of people although but a [TS]

00:37:58 ◼   ► lot of people who both use and buy [TS]

00:38:00 ◼   ► iphones and also who influence other [TS]

00:38:02 ◼   ► people to use and buy iphones lot of mac [TS]

00:38:06 ◼   ► users so if the mac starts to whether or [TS]

00:38:08 ◼   ► dies a lot of those people are gonna [TS]

00:38:11 ◼   ► start looking around and consider [TS]

00:38:14 ◼   ► different phone platforms as well [TS]

00:38:15 ◼   ► because a lot of the advantage using an [TS]

00:38:17 ◼   ► iphone is how to integrate well with the [TS]

00:38:18 ◼   ► mac environment [TS]

00:38:19 ◼   ► not all of it again this is represent [TS]

00:38:21 ◼   ► everyone who buys an iphone obviously [TS]

00:38:22 ◼   ► it's a much bigger market but like this [TS]

00:38:24 ◼   ► is a non-trivial size group and it's a [TS]

00:38:27 ◼   ► very influential group and so to [TS]

00:38:30 ◼   ► completely throw away everything they've [TS]

00:38:33 ◼   ► built with mac OS which is amazing to [TS]

00:38:36 ◼   ► completely throw away all of the [TS]

00:38:38 ◼   ► goodwill of all these millions of users [TS]

00:38:40 ◼   ► that they've built up over decades i [TS]

00:38:43 ◼   ► think is an incredible strategic error [TS]

00:38:45 ◼   ► not to mention the tragedy it is for [TS]

00:38:49 ◼   ► those of us who use pcs which is nearly [TS]

00:38:51 ◼   ► everybody those of us who use pcs see if [TS]

00:38:57 ◼   ► Apple leaves or effectively neglects [TS]

00:39:00 ◼   ► this market there's nothing better left [TS]

00:39:04 ◼   ► windows is not good we we can probably [TS]

00:39:07 ◼   ► get x and windows but it's not good [TS]

00:39:10 ◼   ► linux is really not made for this i mean [TS]

00:39:15 ◼   ► you can kind of wedge it in there but it [TS]

00:39:17 ◼   ► doesn't do a great job of being a [TS]

00:39:18 ◼   ► desktop OS and it's yeah it serves a lot [TS]

00:39:21 ◼   ► of many fewer needs mac OS is the cream [TS]

00:39:25 ◼   ► of the crop and [TS]

00:39:27 ◼   ► to meet you no one's gonna come along [TS]

00:39:29 ◼   ► and just make another mac OS like that [TS]

00:39:31 ◼   ► it but that takes 20 years and really [TS]

00:39:33 ◼   ► good talent and really good direction [TS]

00:39:35 ◼   ► and really opportunities that are [TS]

00:39:36 ◼   ► probably not going to happen ever again [TS]

00:39:37 ◼   ► and personal computers or at least in [TS]

00:39:39 ◼   ► our lifetimes so Apple is some degree [TS]

00:39:43 ◼   ► like is somebody Twitter and I'm sorry [TS]

00:39:45 ◼   ► forget who are now somebody to said [TS]

00:39:46 ◼   ► earlier that they almost have like a [TS]

00:39:47 ◼   ► social responsibility to the world of [TS]

00:39:49 ◼   ► computing to to keep making mac OS x [TS]

00:39:53 ◼   ► disney dad's go that's going way too far [TS]

00:39:55 ◼   ► honest is it yes you know what I bet [TS]

00:39:58 ◼   ► steve jobs agree with that statement [TS]

00:40:00 ◼   ► maybe I mean who knows but Steve Jobs [TS]

00:40:03 ◼   ► loved computers and even when new stuff [TS]

00:40:06 ◼   ► came out he loved computers and he I [TS]

00:40:09 ◼   ► think I mean I don't know him but I [TS]

00:40:12 ◼   ► think that's the kind of thing he would [TS]

00:40:14 ◼   ► have agreed with his whole thing like [TS]

00:40:16 ◼   ► the glass water and how the glass water [TS]

00:40:18 ◼   ► and how like I really do think that he [TS]

00:40:21 ◼   ► saw it as like his responsibility to [TS]

00:40:23 ◼   ► bring good computer into the world and [TS]

00:40:25 ◼   ► apple still does that with iOS certainly [TS]

00:40:28 ◼   ► and the mac is still good for now but it [TS]

00:40:32 ◼   ► is very very clear that the mac is not [TS]

00:40:34 ◼   ► being given the priority and resources [TS]

00:40:38 ◼   ► that it needs to move forward [TS]

00:40:40 ◼   ► it's very clear that whatever its [TS]

00:40:42 ◼   ► whatever level of resources and priority [TS]

00:40:44 ◼   ► is getting now is enough to kind of [TS]

00:40:46 ◼   ► steve ballmer the mac line like it'll [TS]

00:40:49 ◼   ► keep going [TS]

00:40:50 ◼   ► it'll be it'll make some money will be [TS]

00:40:52 ◼   ► profitable but the ship it won't be able [TS]

00:40:55 ◼   ► to turn because that takes more than [TS]

00:40:59 ◼   ► what they're giving it and so if and [TS]

00:41:01 ◼   ► when the market turns into something new [TS]

00:41:05 ◼   ► whether that's VRA our type stuff [TS]

00:41:07 ◼   ► whether that is something like the [TS]

00:41:09 ◼   ► surface studio or who knows what else [TS]

00:41:11 ◼   ► will come along the way whatever is [TS]

00:41:14 ◼   ► going to be the next big change in [TS]

00:41:16 ◼   ► pc-style hardware and software i can [TS]

00:41:19 ◼   ► almost guarantee that apple will miss it [TS]

00:41:22 ◼   ► I can almost guarantee that mac OS will [TS]

00:41:23 ◼   ► fall behind because they are simply not [TS]

00:41:26 ◼   ► giving it enough thought and priority to [TS]

00:41:28 ◼   ► to make it stay on top of the game [TS]

00:41:31 ◼   ► they're doing well now because there [TS]

00:41:33 ◼   ► they had such a big leader windows and [TS]

00:41:35 ◼   ► so many areas for so long but eventually [TS]

00:41:39 ◼   ► that leads going to go away it's gonna [TS]

00:41:41 ◼   ► take awhile [TS]

00:41:41 ◼   ► well because Microsoft is not very good [TS]

00:41:43 ◼   ► things but eventually something big is [TS]

00:41:46 ◼   ► going to come to the world of pcs that [TS]

00:41:48 ◼   ► people want that that day that it will [TS]

00:41:50 ◼   ► shift to an apple will not be ready [TS]

00:41:52 ◼   ► the absolutely will not be ready and [TS]

00:41:55 ◼   ► they will totally miss it and that's [TS]

00:41:57 ◼   ► when they will lose the mat completely [TS]

00:41:58 ◼   ► right now it seems like they're ok with [TS]

00:42:01 ◼   ► that outcome because of their act their [TS]

00:42:03 ◼   ► actions whatever they say their actions [TS]

00:42:05 ◼   ► say that they are ok with that outcome [TS]

00:42:08 ◼   ► and I think that's huge [TS]

00:42:10 ◼   ► that's a huge mistake respond to this [TS]

00:42:13 ◼   ► week again by kokhon go to cocom use [TS]

00:42:18 ◼   ► code ATP to say fifty percent on tickets [TS]

00:42:20 ◼   ► for yosemite and Chicago kokhon is a [TS]

00:42:22 ◼   ► technical conference for Apple [TS]

00:42:24 ◼   ► developers and designers it's amazing [TS]

00:42:27 ◼   ► next year on marks 20th through 23rd [TS]

00:42:29 ◼   ► comic-con will be returning to yosemite [TS]

00:42:31 ◼   ► national park 1st 3rd Yosemite event [TS]

00:42:33 ◼   ► this is again held the assembly let [TS]

00:42:35 ◼   ► national in the USSR this is again held [TS]

00:42:38 ◼   ► at the Assembly lodge at the Falls right [TS]

00:42:40 ◼   ► in the heart of national park it is a [TS]

00:42:42 ◼   ► beautiful picturesque venue in fact [TS]

00:42:45 ◼   ► there's even a guided photowalk led by [TS]

00:42:47 ◼   ► 10 photographer James dr. Davidson who [TS]

00:42:49 ◼   ► is both an awesome photographer and a [TS]

00:42:50 ◼   ► super nice guy and they have amazing [TS]

00:42:52 ◼   ► speakers including action Nelson [TS]

00:42:54 ◼   ► Hornstein Brent Simmons daniel steinberg [TS]

00:42:56 ◼   ► David Smith Georgia dau Jamie Newberry [TS]

00:42:59 ◼   ► Matt brands and Sebastian d with [TS]

00:43:00 ◼   ► personally I have seen almost all of [TS]

00:43:03 ◼   ► these people speak they are great [TS]

00:43:05 ◼   ► they're top of their field i highly [TS]

00:43:07 ◼   ► recommend that you go to this and you [TS]

00:43:09 ◼   ► can also get music from james Dempsey [TS]

00:43:11 ◼   ► the breakpoints and by our theme song [TS]

00:43:13 ◼   ► author Jonathan song a day man I've also [TS]

00:43:16 ◼   ► seen both of these acts and they're also [TS]

00:43:17 ◼   ► both amazing so this is a fantastic [TS]

00:43:20 ◼   ► event in an amazing location yosemite [TS]

00:43:23 ◼   ► national park right it's this beautiful [TS]

00:43:25 ◼   ► beautiful park its cave described it and [TS]

00:43:29 ◼   ► all this is with these great speakers [TS]

00:43:32 ◼   ► with this great event [TS]

00:43:33 ◼   ► you got to see it go to koat.com use [TS]

00:43:36 ◼   ► code ATP to see fifty percent tickets [TS]

00:43:38 ◼   ► for yosemite and also they have a coke [TS]

00:43:40 ◼   ► on chicago event happening in April 21st [TS]

00:43:42 ◼   ► 22nd that will also use that fifty [TS]

00:43:45 ◼   ► percent with the code to be on that too [TS]

00:43:47 ◼   ► so check it out cocom for yosemite in [TS]

00:43:50 ◼   ► march and chicago in april use code atps [TS]

00:43:54 ◼   ► a 50-percent to thank you [TS]

00:43:55 ◼   ► you're much to cook on for sponsoring [TS]

00:43:56 ◼   ► once again so I don't know what it was [TS]

00:44:00 ◼   ► for maybe five years ago there was this [TS]

00:44:06 ◼   ► this magazine that was called the [TS]

00:44:11 ◼   ► magazine and that's what I pitched I [TS]

00:44:15 ◼   ► pitched a story to the magazine about [TS]

00:44:19 ◼   ► the importance of the manual [TS]

00:44:21 ◼   ► transmission and much to my dismay it [TS]

00:44:24 ◼   ► was refused because somebody else has [TS]

00:44:27 ◼   ► already had already basically claimed a [TS]

00:44:30 ◼   ► story on the manual transmission as it [TS]

00:44:32 ◼   ► turns out that story was by the terrible [TS]

00:44:33 ◼   ► human being [TS]

00:44:34 ◼   ► damn more'n who as it turns out wrote a [TS]

00:44:38 ◼   ► much better story than mine and I will [TS]

00:44:41 ◼   ► forget to link in the show notes but my [TS]

00:44:43 ◼   ► version of the story is on my old tumblr [TS]

00:44:45 ◼   ► blog somewhere that that you can dig up [TS]

00:44:48 ◼   ► if you're interested the manual [TS]

00:44:51 ◼   ► transmission on a modern car means a [TS]

00:44:54 ◼   ► tremendous amounts of me and I don't say [TS]

00:44:56 ◼   ► that to be funny I don't say that in a [TS]

00:44:59 ◼   ► hyperbolic way I genuinely mean that [TS]

00:45:01 ◼   ► like I I will be devastated when there [TS]

00:45:04 ◼   ► comes a time that the only car that that [TS]

00:45:08 ◼   ► i can buy with a manual transmission is [TS]

00:45:10 ◼   ► one that I don't want say for example a [TS]

00:45:12 ◼   ► pickup truck and and i'm not saying a [TS]

00:45:14 ◼   ► pickup is is wrong for other people but [TS]

00:45:16 ◼   ► it's not the kind of car that I want [TS]

00:45:18 ◼   ► it's an edge case you can just ignore it [TS]

00:45:21 ◼   ► I know you're being snarky but you're [TS]

00:45:23 ◼   ► not your hands right in i'm not one of [TS]

00:45:25 ◼   ► those are popular selling vehicle in [TS]

00:45:27 ◼   ► America [TS]

00:45:27 ◼   ► wow I I see your point i it's actually [TS]

00:45:31 ◼   ► connected excellent analogy because [TS]

00:45:33 ◼   ► pickup truck to the kind of thing that [TS]

00:45:34 ◼   ► most people never think about but [TS]

00:45:37 ◼   ► they're actually everywhere and tons of [TS]

00:45:39 ◼   ► people needed to do their jobs and a lot [TS]

00:45:41 ◼   ► of people just like them [TS]

00:45:42 ◼   ► oh yeah you're right and in in you're [TS]

00:45:45 ◼   ► right that is pretty good analogy but it [TS]

00:45:48 ◼   ► ruins my whole story so ignore it okay [TS]

00:45:50 ◼   ► to fremont but at the point of driving [TS]

00:45:53 ◼   ► at is a is that for me i want a [TS]

00:45:58 ◼   ► four-door passenger car with three [TS]

00:46:01 ◼   ► pedals in it that's what i want and to [TS]

00:46:04 ◼   ► me driving a car with only two pedals [TS]

00:46:07 ◼   ► is not enjoyable in in some ways I think [TS]

00:46:14 ◼   ► it's a little bit unsafe and I know a [TS]

00:46:15 ◼   ► lot of people are going to disagree with [TS]

00:46:17 ◼   ► that with that that's fine but it I just [TS]

00:46:20 ◼   ► don't [TS]

00:46:20 ◼   ► that's not for me i don't care for it [TS]

00:46:22 ◼   ► and until I cannot anymore i will always [TS]

00:46:28 ◼   ► choose cars that have that have a [TS]

00:46:30 ◼   ► manually-operated clutch that's what I [TS]

00:46:33 ◼   ► want that's what I'm interested in and [TS]

00:46:36 ◼   ► that's what i will do until I have a [TS]

00:46:39 ◼   ► compelling reason not to [TS]

00:46:41 ◼   ► as in my left leg is broken or or I i'm [TS]

00:46:45 ◼   ► down a limb somewhere whatever all of [TS]

00:46:49 ◼   ► that said I don't think there's any [TS]

00:46:51 ◼   ► question that i am one of the few and [TS]

00:46:54 ◼   ► that the rest of the world not only is [TS]

00:46:58 ◼   ► moving on but has moved on [TS]

00:47:01 ◼   ► it's a miracle that that's a bit [TS]

00:47:04 ◼   ► overblown but i'll stick with it's a [TS]

00:47:05 ◼   ► miracle that you can buy a 3 series BMW [TS]

00:47:08 ◼   ► with a six-speed it's a miracle that [TS]

00:47:11 ◼   ► Tina was able to get a six speed record [TS]

00:47:15 ◼   ► in 2016 and it's clear that you guys [TS]

00:47:19 ◼   ► John had to go through some hoops to get [TS]

00:47:20 ◼   ► it's not like you pulled it off a lot [TS]

00:47:22 ◼   ► it's not like they shipped in from [TS]

00:47:23 ◼   ► Connecticut or New York or something [TS]

00:47:25 ◼   ► like that it was built specifically for [TS]

00:47:27 ◼   ► you because nobody else wanted that it's [TS]

00:47:30 ◼   ► clear to me that driving a manual [TS]

00:47:32 ◼   ► transmission is not long for this world [TS]

00:47:34 ◼   ► but why i love it in so many ways I [TS]

00:47:39 ◼   ► think it's better but the fact of the [TS]

00:47:42 ◼   ► matter is I'm one of a very very small [TS]

00:47:45 ◼   ► breed and in and i'm one of a group that [TS]

00:47:48 ◼   ► is going away and ever-increasing [TS]

00:47:49 ◼   ► numbers look at the take rate of the [TS]

00:47:52 ◼   ► manual transmission on m3 and m4 their [TS]

00:47:54 ◼   ► plummeting the only reason that the m5 [TS]

00:47:58 ◼   ► the most recent m5 f10 itself time right [TS]

00:48:01 ◼   ► the only reason the f10 m5 got that [TS]

00:48:03 ◼   ► sounds like a pickup [TS]

00:48:04 ◼   ► anyway uh the only reason the most [TS]

00:48:05 ◼   ► modern five had a manual transmission it [TS]

00:48:09 ◼   ► was because of Americans of all people [TS]

00:48:10 ◼   ► which is really weird and and it was [TS]

00:48:13 ◼   ► only in America if I believe that's true [TS]

00:48:15 ◼   ► I'm i factor I think we got this North [TS]

00:48:17 ◼   ► America right right so nobody else seems [TS]

00:48:20 ◼   ► to want me [TS]

00:48:21 ◼   ► transmission in to be honest on paper in [TS]

00:48:23 ◼   ► my most metrics the transmission that [TS]

00:48:26 ◼   ► Marcos m5 had is better it's better in [TS]

00:48:30 ◼   ► pretty much every measurable way but [TS]

00:48:34 ◼   ► here it is [TS]

00:48:34 ◼   ► I'm gonna be really freaking pissed that [TS]

00:48:38 ◼   ► whenever i buy my next car 50-50 shot i [TS]

00:48:42 ◼   ► won't be able to get a six speed and [TS]

00:48:44 ◼   ► when I looked for my car which [TS]

00:48:46 ◼   ► admittedly i got used which to some [TS]

00:48:49 ◼   ► degree makes things a lot worse but it [TS]

00:48:51 ◼   ► took me something like six months to [TS]

00:48:53 ◼   ► find this car because to find to find a [TS]

00:48:56 ◼   ► 335 with the m-sport package and why is [TS]

00:48:58 ◼   ► hard way that wasn't a criteria a big [TS]

00:49:01 ◼   ► jerk have to find a 335 to happen to be [TS]

00:49:04 ◼   ► white [TS]

00:49:05 ◼   ► it did is like all your other cars now [TS]

00:49:07 ◼   ► the other ones were delivered this one [TS]

00:49:09 ◼   ► was an accident anyway the point is to [TS]

00:49:12 ◼   ► find one with the m-sport package that [TS]

00:49:14 ◼   ► was really difficult but to find any 3 [TS]

00:49:17 ◼   ► series with a six-speed get out of town [TS]

00:49:19 ◼   ► because you're going to be waiting for [TS]

00:49:21 ◼   ► ever [TS]

00:49:22 ◼   ► it's impossible but here it is that's [TS]

00:49:25 ◼   ► what i want and that's what's right for [TS]

00:49:27 ◼   ► me [TS]

00:49:27 ◼   ► I don't care if it's not right for you [TS]

00:49:29 ◼   ► it's what's right for me but the fact of [TS]

00:49:31 ◼   ► the matter is I'm a dying breed I'm one [TS]

00:49:35 ◼   ► of few and i cannot expect BMW to [TS]

00:49:38 ◼   ► forevermore cater to captain Casey it's [TS]

00:49:41 ◼   ► just not going to work [TS]

00:49:42 ◼   ► it's not profitable it's not manageable [TS]

00:49:44 ◼   ► it's not understandable it's not [TS]

00:49:47 ◼   ► reasonable it's not gonna work [TS]

00:49:50 ◼   ► all that being said i love the mac hand [TS]

00:49:54 ◼   ► on heart I cannot begin to describe how [TS]

00:49:57 ◼   ► much i love the mac i feel so much [TS]

00:49:59 ◼   ► faster on the mac that I do on iOS that [TS]

00:50:02 ◼   ► doesn't mean I can't do equivalent [TS]

00:50:04 ◼   ► things on iOS in most cases but i love [TS]

00:50:07 ◼   ► the mac i feel hamstrung when I'm on an [TS]

00:50:11 ◼   ► iOS device I feel crippled i feel like i [TS]

00:50:13 ◼   ► have handcuffs on [TS]

00:50:14 ◼   ► that's not the case for everyone clearly [TS]

00:50:17 ◼   ► people like federico in in my curly and [TS]

00:50:21 ◼   ► so many other people have done amazing [TS]

00:50:22 ◼   ► things on iOS I'm not trying to say that [TS]

00:50:25 ◼   ► iOS is right or good or great or amazing [TS]

00:50:28 ◼   ► for me it is not the right answer and [TS]

00:50:32 ◼   ► and I love [TS]

00:50:34 ◼   ► of the mac i feel at home on the Mac I [TS]

00:50:36 ◼   ► feel free on the mac and yes that sounds [TS]

00:50:39 ◼   ► really ridiculous and lame and in kind [TS]

00:50:41 ◼   ► of granola but I know it doesn't free on [TS]

00:50:43 ◼   ► the Mac I really do feel free on the mac [TS]

00:50:45 ◼   ► i agree with you Marco that I will be [TS]

00:50:48 ◼   ► devastated if the mac goes away but the [TS]

00:50:51 ◼   ► more I look around and the more I i see [TS]

00:50:55 ◼   ► the people around me the more clear it [TS]

00:50:57 ◼   ► is that I am NOT one of the many i'm one [TS]

00:51:00 ◼   ► of the few and at some point at some [TS]

00:51:03 ◼   ► point I'm the this group that loves the [TS]

00:51:07 ◼   ► manual transmission this group that [TS]

00:51:09 ◼   ► loves mac OS isn't going to be big [TS]

00:51:11 ◼   ► enough to really freaking matter anymore [TS]

00:51:13 ◼   ► and I I will be devastated i mean that [TS]

00:51:16 ◼   ► word I use that were deliberately i will [TS]

00:51:19 ◼   ► be friggin devastated when that time [TS]

00:51:21 ◼   ► comes [TS]

00:51:22 ◼   ► maybe not as much as is you too but if [TS]

00:51:25 ◼   ► not really damn close because as much as [TS]

00:51:27 ◼   ► I beat the to you up about you know [TS]

00:51:29 ◼   ► really convention about the mac and the [TS]

00:51:31 ◼   ► state of the mac and this is that i [TS]

00:51:33 ◼   ► agree with you i want the back to live [TS]

00:51:35 ◼   ► for ever but to me it's becoming more [TS]

00:51:39 ◼   ► and more clear that I'm not going to [TS]

00:51:40 ◼   ► have a manual transmission much longer [TS]

00:51:42 ◼   ► and i'm not convinced but i'm not [TS]

00:51:45 ◼   ► terribly sure that I'm gonna have a mac [TS]

00:51:47 ◼   ► much longer and i think the reality of [TS]

00:51:49 ◼   ► the situation is all three of us are [TS]

00:51:52 ◼   ► just gonna have to come to grips with [TS]

00:51:53 ◼   ► that and it doesn't make me happy it [TS]

00:51:55 ◼   ► doesn't make me smile it makes me really [TS]

00:51:57 ◼   ► damn sad not to the point that i'm [TS]

00:51:58 ◼   ► losing sleep over John but it makes me [TS]

00:52:00 ◼   ► really damn sad and and I hope that I'm [TS]

00:52:03 ◼   ► wrong [TS]

00:52:03 ◼   ► god I hope I'm wrong but at some point [TS]

00:52:06 ◼   ► all three of us need to look around and [TS]

00:52:08 ◼   ► say you know what we aren't the ones [TS]

00:52:10 ◼   ► that matter anymore and i look at I look [TS]

00:52:13 ◼   ► at aaron who is by every measure a far [TS]

00:52:16 ◼   ► more human more normal human than I am [TS]

00:52:18 ◼   ► it every measure pull away and I look at [TS]

00:52:21 ◼   ► her and I think to myself she has this [TS]

00:52:23 ◼   ► macbook air and yes it went under water [TS]

00:52:25 ◼   ► twice but nevertheless it's working [TS]

00:52:27 ◼   ► today with anything to clarify for any [TS]

00:52:30 ◼   ► listeners who forgot it was Casey's [TS]

00:52:32 ◼   ► fault underwater not absolutely [TS]

00:52:34 ◼   ► absolutely my fault but she is she very [TS]

00:52:38 ◼   ► rarely uses her back care why because [TS]

00:52:41 ◼   ► her iphone works for her [TS]

00:52:43 ◼   ► I gave her that i gave her by old [TS]

00:52:47 ◼   ► ipad with the the first retina iPad was [TS]

00:52:51 ◼   ► that the third-generation ipad doesn't [TS]

00:52:52 ◼   ► get that I gave her my old iPad she [TS]

00:52:55 ◼   ► never touched because her phone was [TS]

00:52:56 ◼   ► enough for her and I think that for most [TS]

00:52:59 ◼   ► people that's pretty much the truth [TS]

00:53:02 ◼   ► maybe not at work but in Aaron's case [TS]

00:53:05 ◼   ► she's a stay-at-home mom so that is her [TS]

00:53:07 ◼   ► work actually come to think of it for a [TS]

00:53:10 ◼   ► lot of people they don't need max now [TS]

00:53:12 ◼   ► take tip for example tiff is also a [TS]

00:53:15 ◼   ► stay-at-home mom but she has other [TS]

00:53:16 ◼   ► things that she does and she absolutely [TS]

00:53:18 ◼   ► without a shadow of a doubt mesa max I'm [TS]

00:53:20 ◼   ► not trying to say this is universal [TS]

00:53:21 ◼   ► but I take Aaron as an exemplar of [TS]

00:53:24 ◼   ► somebody who is normal or a lot more [TS]

00:53:26 ◼   ► normal than i am and she she does have a [TS]

00:53:28 ◼   ► mac and she does use her mac but if I [TS]

00:53:31 ◼   ► told her that her Mac was gone forever [TS]

00:53:33 ◼   ► say for example if I dumped a bunch of [TS]

00:53:35 ◼   ► water on it I think she'd be okay and [TS]

00:53:38 ◼   ► none of this makes me happy I'm not [TS]

00:53:41 ◼   ► pleased to say these things but in [TS]

00:53:43 ◼   ► summary i think all three of us need to [TS]

00:53:45 ◼   ► realize that were part of a four part of [TS]

00:53:47 ◼   ► a group that's getting ever smaller and [TS]

00:53:49 ◼   ► that's ever less profitable and that [TS]

00:53:51 ◼   ► probably doesn't matter that much to [TS]

00:53:53 ◼   ► apple and that sucks [TS]

00:53:55 ◼   ► it totally sucks but it's reality you [TS]

00:53:59 ◼   ► know before I don't know if we want to [TS]

00:54:01 ◼   ► refute all the things you say because I [TS]

00:54:02 ◼   ► think Marco and I could vary but maybe I [TS]

00:54:05 ◼   ► want to have a but but but i want to [TS]

00:54:07 ◼   ► point out that both of you seem to be [TS]

00:54:09 ◼   ► uninterested in my thought experiments [TS]

00:54:11 ◼   ► i'm assigning with you as a homework [TS]

00:54:12 ◼   ► assignment because right now we're still [TS]

00:54:15 ◼   ► talking about like whether or not what [TS]

00:54:18 ◼   ► we think might happen is happening and [TS]

00:54:19 ◼   ► i'm still more interested at this point [TS]

00:54:21 ◼   ► in how you would tell the difference [TS]

00:54:24 ◼   ► between the two scenarios between the [TS]

00:54:25 ◼   ► case scenario where were restrictions [TS]

00:54:27 ◼   ► drivers for Apple to users and it's just [TS]

00:54:30 ◼   ► happening to us and the scenario the [TS]

00:54:32 ◼   ► more Marco scenario where Apple's doing [TS]

00:54:35 ◼   ► something dumb and really they should be [TS]

00:54:39 ◼   ► supporting the mac because if they don't [TS]

00:54:40 ◼   ► those needs aren't going away and again [TS]

00:54:44 ◼   ► not not the specific arguments either [TS]

00:54:45 ◼   ► side of it but how if you are in the [TS]

00:54:47 ◼   ► middle of it as a Mac user as an apple [TS]

00:54:49 ◼   ► to user as a stick shift driver [TS]

00:54:51 ◼   ► what should you look for to distinguish [TS]

00:54:54 ◼   ► those two situations right and i'm not [TS]

00:54:56 ◼   ► sure i'm great answers either but i [TS]

00:54:58 ◼   ► think it's something more thing about so [TS]

00:54:59 ◼   ► we can table that is [TS]

00:55:01 ◼   ► as a homework assignment i suppose and [TS]

00:55:04 ◼   ► on the specific stick shift things and [TS]

00:55:06 ◼   ► on the Mac I mean like a lobster out of [TS]

00:55:08 ◼   ► here like so the idea that we're [TS]

00:55:10 ◼   ► shrinking like percentage-wise Mac [TS]

00:55:13 ◼   ► market share the line for mac market [TS]

00:55:16 ◼   ► share in in the you know just in any any [TS]

00:55:19 ◼   ► kind of line you want to put overall pc [TS]

00:55:21 ◼   ► market share mac sales years reviews it [TS]

00:55:24 ◼   ► looks way better than the stick shift [TS]

00:55:26 ◼   ► mine like way better this fictional i [TS]

00:55:29 ◼   ► fell off a cliff years ago mr. basement [TS]

00:55:32 ◼   ► and the mac line if you look at all the [TS]

00:55:34 ◼   ► graphs it's boring but it's pretty [TS]

00:55:36 ◼   ► steady so regardless of you know it just [TS]

00:55:39 ◼   ► just in terms of degree you can still [TS]

00:55:41 ◼   ► totally right about it but in terms of [TS]

00:55:43 ◼   ► degree i'm gonna say that the mac is not [TS]

00:55:45 ◼   ► a stick shift situation I mean we would [TS]

00:55:46 ◼   ► know it doesn't stay with it was a [TS]

00:55:48 ◼   ► six-inch situation I would have to go to [TS]

00:55:51 ◼   ► seven different stores and and beg [TS]

00:55:52 ◼   ► people to sell have money i want to give [TS]

00:55:56 ◼   ► you will you give me that I swear I [TS]

00:55:59 ◼   ► talked to so many dealers they want [TS]

00:56:00 ◼   ► everybody want to sell my cbt accord [TS]

00:56:02 ◼   ► nobody wanted my money like waving [TS]

00:56:04 ◼   ► dollar bills in their face i have money [TS]

00:56:06 ◼   ► you know I'll do your finance thing [TS]

00:56:08 ◼   ► whatever incentives you have all do them [TS]

00:56:09 ◼   ► like now now we don't have any of those [TS]

00:56:11 ◼   ► maybe try back later maybe less [TS]

00:56:13 ◼   ► anyway so we're not the situation yet [TS]

00:56:15 ◼   ► and the other thing on the market was [TS]

00:56:17 ◼   ► talking about 11 aspect that would would [TS]

00:56:21 ◼   ► show that Apple is screwing this up is [TS]

00:56:25 ◼   ► that and this has happened in the past [TS]

00:56:28 ◼   ► to apple specifically that of apple [TS]

00:56:30 ◼   ► doesn't fulfill the needs of some market [TS]

00:56:32 ◼   ► and then market is heavily invested in [TS]

00:56:35 ◼   ► the mac i mean that can back and read [TS]

00:56:37 ◼   ► companies that can really disrupt the [TS]

00:56:39 ◼   ► industry but more than any other type of [TS]

00:56:42 ◼   ► business people that need computers [TS]

00:56:45 ◼   ► pc-style computers for professional [TS]

00:56:47 ◼   ► needs are the most willing and able like [TS]

00:56:51 ◼   ► as an industry not as an individual [TS]

00:56:53 ◼   ► company perhaps but the most willing and [TS]

00:56:55 ◼   ► able to bail and go to something else if [TS]

00:56:58 ◼   ► they're using Mac's for video editing [TS]

00:57:00 ◼   ► and apples not interested in video [TS]

00:57:01 ◼   ► editing the whole industry will shift to [TS]

00:57:03 ◼   ► a different product on a different [TS]

00:57:06 ◼   ► platform likes will stop final cutting [TS]

00:57:07 ◼   ► go to have it or you know same thing [TS]

00:57:09 ◼   ► with like audio editing applications or [TS]

00:57:12 ◼   ► 3d 3d for [TS]

00:57:14 ◼   ► a little while looks like the mac might [TS]

00:57:15 ◼   ► be a factor but it's like nope windows [TS]

00:57:17 ◼   ► NT or at you just as sgr is people [TS]

00:57:19 ◼   ► switch from sti's to Windows NT which [TS]

00:57:21 ◼   ► seemed heard of like they'll switch the [TS]

00:57:24 ◼   ► if you don't fill their needs and they [TS]

00:57:25 ◼   ► still need to do this thing and it seems [TS]

00:57:27 ◼   ► like you're not supporting them anymore [TS]

00:57:28 ◼   ► they will ditch you and retrain [TS]

00:57:31 ◼   ► everybody and buy all new hardware and [TS]

00:57:33 ◼   ► whole bunch of companies will go out of [TS]

00:57:34 ◼   ► business because they won't make that [TS]

00:57:35 ◼   ► transition and they'll hate you forever [TS]

00:57:36 ◼   ► and they will change and one good way to [TS]

00:57:39 ◼   ► tell if Apple is you know being smarter [TS]

00:57:41 ◼   ► than us like if they have been in these [TS]

00:57:43 ◼   ► industries and people still need to [TS]

00:57:44 ◼   ► professionally edited video on a pc [TS]

00:57:47 ◼   ► style workstation and Apple isn't [TS]

00:57:48 ◼   ► interested in selling the hardware that [TS]

00:57:50 ◼   ► works their needs they will switch to [TS]

00:57:51 ◼   ► windows they absolutely will they will [TS]

00:57:53 ◼   ► hate it they may be sad [TS]

00:57:55 ◼   ► the people who are dyed-in-the-wool [TS]

00:57:56 ◼   ► Apple users we said some kind of [TS]

00:57:57 ◼   ► companies might go out of business [TS]

00:57:58 ◼   ► because they can't absorb the cost to [TS]

00:58:00 ◼   ► turn over all the hardware retrain [TS]

00:58:01 ◼   ► everybody but the absolutely will switch [TS]

00:58:04 ◼   ► and that you know that's a bad sign for [TS]

00:58:07 ◼   ► Apple and my final point no need to get [TS]

00:58:08 ◼   ► to the Q&A part and we will my my final [TS]

00:58:11 ◼   ► point is it if there are any Apple [TS]

00:58:13 ◼   ► people listening I Craig to this spot [TS]

00:58:17 ◼   ► and if you're saying is like an [TS]

00:58:19 ◼   ► important important person inside apple [TS]

00:58:21 ◼   ► and you're hearing all this morning [TS]

00:58:22 ◼   ► about you know these three diehard mac [TS]

00:58:25 ◼   ► users who are talking as if the mac is [TS]

00:58:28 ◼   ► already dead or talking about that [TS]

00:58:30 ◼   ► possibility and you're like you're like [TS]

00:58:31 ◼   ► how is this happening [TS]

00:58:33 ◼   ► like maybe they disagree with what we're [TS]

00:58:35 ◼   ► doing with the mac but but like we must [TS]

00:58:37 ◼   ► be you know if you have to steal it like [TS]

00:58:39 ◼   ► we what are we doing to make these [TS]

00:58:41 ◼   ► customers are most loyal customers our [TS]

00:58:42 ◼   ► customers that are love to give us money [TS]

00:58:44 ◼   ► in 10 x max and they think the platform [TS]

00:58:46 ◼   ► is dead [TS]

00:58:47 ◼   ► like if you have that feeling like [TS]

00:58:49 ◼   ► there's something has gone terribly [TS]

00:58:50 ◼   ► wrong it could be one two things one [TS]

00:58:53 ◼   ► that you're one of those people inside [TS]

00:58:54 ◼   ► Apple that I was just talking about who [TS]

00:58:56 ◼   ► feel the same way about the mac as we do [TS]

00:58:57 ◼   ► and it's totally honest and every time [TS]

00:58:58 ◼   ► they get up on stage and say we care [TS]

00:59:00 ◼   ► about the max really important blah blah [TS]

00:59:01 ◼   ► but maybe the rest of the company [TS]

00:59:04 ◼   ► doesn't agree with you or to the whole [TS]

00:59:07 ◼   ► company's on the same page of the mac is [TS]

00:59:09 ◼   ► really important and you're doing the [TS]

00:59:10 ◼   ► world worse job of convincing [TS]

00:59:12 ◼   ► you're most welcome Sandra this fact [TS]

00:59:14 ◼   ► like but you know but pretend it's the [TS]

00:59:16 ◼   ► truth if it is the truth you're doing a [TS]

00:59:18 ◼   ► bad job of convincing mac users of that [TS]

00:59:21 ◼   ► fact so no matter how you slice this [TS]

00:59:24 ◼   ► something Apple is doing is wrong [TS]

00:59:26 ◼   ► strategically PR y los espiritu's iming [TS]

00:59:30 ◼   ► yet the hidden well that's true that's [TS]

00:59:33 ◼   ► what specifically specifically on the [TS]

00:59:36 ◼   ► issue of how Apple's handling the mac [TS]

00:59:38 ◼   ► there is no way around the fact [TS]

00:59:40 ◼   ► something Apple is doing is wrong it's [TS]

00:59:42 ◼   ► just a question of whether the wrong by [TS]

00:59:44 ◼   ► not being honest with us the wrong by [TS]

00:59:47 ◼   ► not being able to convince the thing [TS]

00:59:49 ◼   ► that really is true or they're wrong [TS]

00:59:50 ◼   ► they shouldn't they already emphasizing [TS]

00:59:52 ◼   ► the mac and they shouldn't be and always [TS]

00:59:55 ◼   ► possible as a kind of up in the air i [TS]

00:59:56 ◼   ► think we've talked about a lot of them [TS]

00:59:57 ◼   ► but like something is going wrong here [TS]

00:59:59 ◼   ► at that [TS]

00:59:59 ◼   ► at that [TS]

01:00:00 ◼   ► as as is true with so many things 2016 [TS]

01:00:02 ◼   ► something has gone wrong respond to this [TS]

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