The Accidental Tech Podcast

186: Jony Ive Has a Lot of White Pants


00:00:00   you think this is the biggest show of [TS]

00:00:01   the year or you think the WC one is the [TS]

00:00:03   biggest show of the year i think WBC I [TS]

00:00:06   wouldn't say it's by a large margin but [TS]

00:00:07   i think it's a dub dub episode which p.s [TS]

00:00:10   i've noticed myself just in the last six [TS]

00:00:14   to 12 months embracing dub dub which I [TS]

00:00:16   always used to hate so much like that [TS]

00:00:18   the phrasing do you BDU be I always used [TS]

00:00:22   to hate it so much but yeah I've been [TS]

00:00:24   broken [TS]

00:00:24   yeah they totally wore me down I [TS]

00:00:26   eye-to-eye-to-eye I'm not usually a [TS]

00:00:29   trendy word shortener but that one it's [TS]

00:00:32   just it's just so clumsy to say WWDC [TS]

00:00:35   that that one just wore me down [TS]

00:00:37   although curiously dub-dub-dub as then [TS]

00:00:41   dubbed caseless com [TS]

00:00:44   I can't do it drives me insane like I'm [TS]

00:00:46   I'm like hunching up as I'm saying it [TS]

00:00:48   because it just drives me so crazy know [TS]

00:00:50   that that is too far that when I was [TS]

00:00:52   willing to wait until we drop that [TS]

00:00:54   prefix foremost domain names [TS]

00:00:57   we're going to talk about the September [TS]

00:01:00   2016 Apple events we are going to try to [TS]

00:01:02   do this in chronological order we will [TS]

00:01:05   probably miss a little bit but here we [TS]

00:01:07   go [TS]

00:01:08   we started out with tim cook and James [TS]

00:01:11   Corden doing carpool karaoke which as [TS]

00:01:14   soon as i saw this i thought oh god oh [TS]

00:01:18   no this is not going to be good [TS]

00:01:21   pleasantly surprised i thought it was [TS]

00:01:22   great I thought Tim did a great job a [TS]

00:01:24   little awkward but i'd have been ten [TS]

00:01:25   times more awkward if i were there could [TS]

00:01:28   sing enough [TS]

00:01:29   I mean he's saying more than Britney [TS]

00:01:30   Spears states that's a thing I thought [TS]

00:01:32   was really well done in a really good [TS]

00:01:33   intro i thought it was the best [TS]

00:01:35   interaction tim has ever shown with a [TS]

00:01:37   celebrity as part of an event that [TS]

00:01:39   happened [TS]

00:01:39   well that's that it's not all very high [TS]

00:01:42   bar but yes i agree why are you afraid [TS]

00:01:45   why are you.why do you think this is [TS]

00:01:46   gonna it's gonna be cringe-worthy just [TS]

00:01:48   because like Tim in bono for example [TS]

00:01:51   it's just not usually good but it was [TS]

00:01:54   great but that's not the same context [TS]

00:01:57   the context is of him onstage having do [TS]

00:01:59   like standout next to like his you know [TS]

00:02:02   his team racing driver tame celebrity [TS]

00:02:05   about you [TS]

00:02:07   it is a bono and I have broken up [TS]

00:02:11   I stand next to him like the context is [TS]

00:02:13   weird where you have to destroy it was [TS]

00:02:15   great guys huh [TS]

00:02:16   look celebrity where you know what we've [TS]

00:02:18   all seen the the carpool karaoke i'm [TS]

00:02:20   assuming and that is a much more relaxed [TS]

00:02:22   environment [TS]

00:02:23   yeah Marcus Peters you don't have to be [TS]

00:02:26   beautiful ever seen carpet never not [TS]

00:02:28   once I mean technically I guess now i [TS]

00:02:30   have seen it once right but i love it [TS]

00:02:32   when this came on you didn't when you [TS]

00:02:34   saw the back of that the SUV you didn't [TS]

00:02:36   immediately know what it was when you [TS]

00:02:37   saw that I sitting behind the wheel [TS]

00:02:38   nothing i asked if the guy was and then [TS]

00:02:40   when the second I got in the car had to [TS]

00:02:42   ask he was too so we need to have some [TS]

00:02:44   kind of pop culture intervention but [TS]

00:02:45   yeah i mean i'm not i am not one to [TS]

00:02:48   really be throwing stones in the [TS]

00:02:49   glasshouse in which I live but holy God [TS]

00:02:52   Marco you need like I don't mean you [TS]

00:02:53   have to see that I mean you don't know [TS]

00:02:55   what the guys name is just know that [TS]

00:02:57   this is the thing and like oh I [TS]

00:02:58   recognize its that thing that I never [TS]

00:02:59   watch but not even that any way that [TS]

00:03:02   environment in a much more relaxed and I [TS]

00:03:04   knew he would do fine i should rewatch [TS]

00:03:06   it because some people are trying to [TS]

00:03:07   find issue with him but I was surprised [TS]

00:03:10   that he would agree to it because the [TS]

00:03:11   people who usually are on that are [TS]

00:03:13   people who want to sort of a unabashedly [TS]

00:03:17   sing in a car but like in front of [TS]

00:03:20   everybody it's like you know dance like [TS]

00:03:21   nobody's watching a carpool karaoke is [TS]

00:03:23   saying like you're in your own car and [TS]

00:03:25   no one can see you but everybody can see [TS]

00:03:26   you because you're on the internet i'm [TS]

00:03:28   assuming Tim Cook must be a fan of that [TS]

00:03:30   and said you know what I'd like to do [TS]

00:03:31   that because if someone who didn't want [TS]

00:03:34   to sing in front of the world was forced [TS]

00:03:35   to do it they would look WAY worse they [TS]

00:03:37   weren't mean I don't I know I would [TS]

00:03:39   never want to do this and I can't [TS]

00:03:41   imagine like faking it to the degree the [TS]

00:03:43   heated so I think he really wanted to be [TS]

00:03:44   on this thing because he likes to sing [TS]

00:03:45   and he have to say [TS]

00:03:46   alright so i thought the internet was [TS]

00:03:48   great I also really liked when was it [TS]

00:03:51   that they did the bill hader [TS]

00:03:54   introduction when he was like doing he [TS]

00:03:56   was directing the big the big show intro [TS]

00:04:00   you know what I'm thinking of the tub [TS]

00:04:01   yeah yeah but this was better because [TS]

00:04:03   this this had this was sort of the [TS]

00:04:05   moment in a way that didn't look like [TS]

00:04:06   they were trying to cash in because i [TS]

00:04:07   think it was just at the right point for [TS]

00:04:09   carpool karaoke where it's not the peak [TS]

00:04:11   but it's not at the beginning is like [TS]

00:04:12   what is not old hat and I really he [TS]

00:04:15   looked like he had genuine enthusiasm [TS]

00:04:17   for being on this thing that he had seen [TS]

00:04:19   other people on and it was [TS]

00:04:20   like relax I know what you're talking [TS]

00:04:21   about the behavior thing was funny but [TS]

00:04:22   that was like more higher budget more [TS]

00:04:27   complicated like this I feel like it was [TS]

00:04:30   just simple it's like a person in a car [TS]

00:04:33   going to see them cook in that context [TS]

00:04:34   it was short i really like that one of [TS]

00:04:37   the one of the best interest to an apple [TS]

00:04:38   event ever [TS]

00:04:38   although it's kind of a shame that it [TS]

00:04:40   was totally unrelated to anything that [TS]

00:04:41   was presented really but that's fine [TS]

00:04:44   the joke that James Corden made about [TS]

00:04:46   how he had heard that the new iphone or [TS]

00:04:48   perhaps was a new version of iOS was the [TS]

00:04:50   most secure have ever and Tim do you [TS]

00:04:52   know where i read that on a leak posted [TS]

00:04:55   and does my least favorite part because [TS]

00:04:58   it shows that the host doesn't [TS]

00:05:00   understand the nuances of what he's [TS]

00:05:02   talking about because it's going to be [TS]

00:05:05   the most secure iphone we know what he [TS]

00:05:06   means when he says that i'm assuming [TS]

00:05:07   it's a plant from like apple or [TS]

00:05:09   something like that to say hey asks [TS]

00:05:10   about the security because it's gonna be [TS]

00:05:12   I'm assuming more secure than the past [TS]

00:05:14   ones learning from their all everything [TS]

00:05:16   they've learned from all the previous [TS]

00:05:17   iphones and all the different FBI court [TS]

00:05:18   orders and everything right but that has [TS]

00:05:21   nothing to do with whether rumors of how [TS]

00:05:23   the phone is being designed leaked onto [TS]

00:05:25   the internet that has nothing to do with [TS]

00:05:26   the security of the phone they're [TS]

00:05:27   totally unrelated except for the fact [TS]

00:05:29   that the word security can be applied to [TS]

00:05:30   both of them will be such a buzzkill [TS]

00:05:33   I'm just saying like it's a typical [TS]

00:05:35   don't you want to make you want to make [TS]

00:05:36   a tech joke but you're not a tech person [TS]

00:05:38   so you think you you think you really [TS]

00:05:40   nailed it hot and funny and I like Tim [TS]

00:05:42   Cook was like do you see the irony in [TS]

00:05:44   that Tim Cook Inlet yes I see the irony [TS]

00:05:46   in that actually i don't because doesn't [TS]

00:05:48   make any sense but I will humor you [TS]

00:05:49   because I know if I have to explain it [TS]

00:05:50   to you that won't work but I'm [TS]

00:05:52   explaining to you because Tim Cook [TS]

00:05:53   wouldn't that joke didn't make any sense [TS]

00:05:54   and therefore with less funny than it [TS]

00:05:56   should have been [TS]

00:05:57   do you need to turn your brain off and [TS]

00:05:59   turn on the emotion ship from time to [TS]

00:06:00   time I thought it was funny i do with [TS]

00:06:01   motion ship good humor makes sense the [TS]

00:06:04   best humor makes sense and it's like [TS]

00:06:05   that's why it's fine because it makes [TS]

00:06:07   sense i love this show [TS]

00:06:09   I do too but I'm gonna kill one or both [TS]

00:06:10   of you by the anything else about him [TS]

00:06:13   and James they had a big opening thing [TS]

00:06:15   about Apple music too [TS]

00:06:17   oh yeah I guess you're right just like [TS]

00:06:19   hey appellees exists it's good you guys [TS]

00:06:22   should try it is your semiannual [TS]

00:06:23   reminders who please subscribe music [TS]

00:06:25   here's how awesome it is [TS]

00:06:27   yeah it's 17 million subscribers or [TS]

00:06:30   something i'm watching thing we're [TS]

00:06:31   unsure [TS]

00:06:32   right now i'm assuming will comment on [TS]

00:06:33   it almost in real time but that that [TS]

00:06:36   they're pushing it like this is what [TS]

00:06:39   they usually do the beginning of the [TS]

00:06:40   things that they have some feel-good [TS]

00:06:41   stuff some funny stuff and some hey let [TS]

00:06:43   me remind you about whatever it is that [TS]

00:06:45   I'm pushing that we think we've done [TS]

00:06:46   recently that's good we're doing well or [TS]

00:06:48   whatever so happy music is getting the [TS]

00:06:50   push here [TS]

00:06:51   how do you guys feel about music right [TS]

00:06:53   now I haven't used it since the demo [TS]

00:06:56   period ran out at that time I thought it [TS]

00:07:00   was ok but I'm a pretty loyal Spotify [TS]

00:07:04   user and the only thing that Apple music [TS]

00:07:06   brought to me that as a Spotify user [TS]

00:07:08   that I didn't already have was being [TS]

00:07:10   able to play things via serie which I [TS]

00:07:13   did really really like other than that [TS]

00:07:16   I'm really looked back since to be [TS]

00:07:17   honest with you [TS]

00:07:18   yeah i mean iĆ­ve been a subscriber the [TS]

00:07:21   whole time in fact we even have the [TS]

00:07:22   family plan but it's kind of like when [TS]

00:07:25   when i get a netflix disc back in the [TS]

00:07:27   day and back when I was a thing and you [TS]

00:07:30   let the disc SAT there for like three [TS]

00:07:31   months and start realizing how much [TS]

00:07:33   you've effectively paid for that disc [TS]

00:07:34   that's kind of how about Apple music [TS]

00:07:36   like we have membership and I do [TS]

00:07:38   occasionally play something on it but if [TS]

00:07:41   I actually work out like you know how [TS]

00:07:42   much I paid for each one of those tracks [TS]

00:07:44   that I've laid off of it [TS]

00:07:46   it's a I probably shouldn't be using it [TS]

00:07:48   I i think i've determined that i'm just [TS]

00:07:49   not really a stream is a customer [TS]

00:07:52   because most of what i listen to the [TS]

00:07:54   podcast efficient either picture on [TS]

00:07:55   there [TS]

00:07:57   I think I kind of kind of split the [TS]

00:07:58   difference in you guys I I subscribe [TS]

00:08:00   during the trial period i thought i [TS]

00:08:02   would have no interest in it whatsoever [TS]

00:08:04   i was surprised that i actually [TS]

00:08:06   discovered new music with it not that [TS]

00:08:08   they're you know for you and suggestions [TS]

00:08:09   are all that great but that was the [TS]

00:08:11   point where I'm hey I'm trying free [TS]

00:08:13   trial I'm gonna you know put some time [TS]

00:08:14   into going through and I did find some [TS]

00:08:17   music that I like what I did when I [TS]

00:08:18   found that music is that bought it is i [TS]

00:08:21   don't know what's going to continue the [TS]

00:08:22   Apple music trials i just purchased all [TS]

00:08:24   the songs that i found that i liked [TS]

00:08:26   which is nice and then I let the thing [TS]

00:08:28   laughs because Mike yeah doesn't I don't [TS]

00:08:29   use it on a kind of mark i don't i'm not [TS]

00:08:32   a streaming music kind of person and it [TS]

00:08:34   was fairly expensive or something that I [TS]

00:08:35   was just going to let it run in the [TS]

00:08:36   background so I didn't [TS]

00:08:37   now I find myself kind of missing the [TS]

00:08:39   fact that i don't have access to all the [TS]

00:08:41   music that happens it makes available [TS]

00:08:43   sometimes like you know what i like to [TS]

00:08:44   hear some new music [TS]

00:08:45   Nick and I can't because I don't have a [TS]

00:08:47   music but anyway i'm probably not as [TS]

00:08:49   extreme music subscriber my experience [TS]

00:08:51   out in the world with people who are [TS]

00:08:53   string music subscribers i still see [TS]

00:08:56   spot of I having a pretty good hold on [TS]

00:08:58   things so I don't think Apple music has [TS]

00:09:01   bumped them out but a music seems like [TS]

00:09:03   the kind of like Apple maps where even [TS]

00:09:05   if it's not better than google maps just [TS]

00:09:07   by being the default and being [TS]

00:09:08   constantly promoted in this way I think [TS]

00:09:10   they're going to start to erode some of [TS]

00:09:12   the the competitors just for the sheer [TS]

00:09:14   force of constant promotion and default [TS]

00:09:18   adminius and Syria integration from the [TS]

00:09:21   Apple essentially next thing I believe [TS]

00:09:24   was I work which they said they were [TS]

00:09:26   doing some updates but most importantly [TS]

00:09:28   and interestingly selfishly anyway was [TS]

00:09:31   real-time collaborative editing which I [TS]

00:09:33   believe they said was going to be both [TS]

00:09:35   native and web based is that true [TS]

00:09:37   actually that came after Nintendo but a [TS]

00:09:39   lot of slot that say there was a web [TS]

00:09:42   they said you can do this on your mac on [TS]

00:09:44   your iOS devices and even on the web but [TS]

00:09:46   they didn't show any of those things but [TS]

00:09:48   yea is the web the same thing they [TS]

00:09:50   launched two years ago where is like a [TS]

00:09:51   new version based on whatever [TS]

00:09:52   underpinning the stuff i don't know like [TS]

00:09:54   it's hard like what they were demoing in [TS]

00:09:56   some ways is a total Apple move or it's [TS]

00:09:59   like Google that you know home google [TS]

00:10:02   the most the well-known thing we're a [TS]

00:10:04   bunch of people connected document at [TS]

00:10:05   the same time that's just a bunch of [TS]

00:10:07   colored curses in text but we're going [TS]

00:10:09   to do a presentation with graphics and [TS]

00:10:11   look how beautiful the present you know [TS]

00:10:12   it's it's more complicated more visually [TS]

00:10:14   complicated to have multiple people [TS]

00:10:16   doing graphic the same time without [TS]

00:10:17   having like flash and click over each [TS]

00:10:19   other everything is beautifully [TS]

00:10:20   composited multiple people are [TS]

00:10:21   collaborating on this graphic document [TS]

00:10:23   or whatever so that is more impressive [TS]

00:10:25   than just a bunch of curses moving [TS]

00:10:28   around text field but it almost [TS]

00:10:31   everything about I work has always been [TS]

00:10:33   has look nicer visually whether it's on [TS]

00:10:36   the macro even on the web that looks [TS]

00:10:37   really nice but in the end what people [TS]

00:10:40   care about is does it always work is the [TS]

00:10:43   performance good like it simple and [TS]

00:10:46   reliable is better than super fancy and [TS]

00:10:49   not so reliable and thus far all of [TS]

00:10:51   Apple sort of collaborative editing i [TS]

00:10:54   work on the web [TS]

00:10:55   bond all platforms all the same time [TS]

00:10:57   documents thinking crap has been nice to [TS]

00:11:00   look at but ranging from clunky to [TS]

00:11:03   downright broken and I'm abroad broken [TS]

00:11:05   being me [TS]

00:11:07   fruitlessly trying to get my daughter to [TS]

00:11:08   bed at the same document using entirely [TS]

00:11:10   Apple native apps on all the apples [TS]

00:11:12   latest operating system and get we're [TS]

00:11:13   getting repeatedly locked out from [TS]

00:11:15   inability to even save on any platform [TS]

00:11:16   that's the worst case i don't decide [TS]

00:11:19   about this because i haven't tried it [TS]

00:11:21   yet but i can tell you that my [TS]

00:11:22   confidence not hi this is going to take [TS]

00:11:24   the world by storm [TS]

00:11:25   yeah i mean that's a pretty good summary [TS]

00:11:27   like it it remains to be seen basically [TS]

00:11:29   we know that nobody has really had time [TS]

00:11:30   to use this yet the the credibility [TS]

00:11:33   level here is low the expectations are [TS]

00:11:35   low because of that the mediocre and [TS]

00:11:36   poor past performances in this [TS]

00:11:38   department so we'll see what happens [TS]

00:11:40   yeah so maybe we got the order wrong as [TS]

00:11:43   John alluded to but a hell has frozen [TS]

00:11:47   over ish and nintendo and Apple are [TS]

00:11:51   sitting in a tree k-i-s-s-i-n-g pretty [TS]

00:11:54   much the entire internet had the same [TS]

00:11:56   reaction I did which was holy crap is [TS]

00:11:59   John syracuse was still breathing and [TS]

00:12:00   not have it on i did have it on in the [TS]

00:12:02   background but I don't see how this is [TS]

00:12:03   such a big deal for most people because [TS]

00:12:05   like pokemon go i know was a nintendo [TS]

00:12:08   developing it was my antique or whatever [TS]

00:12:10   but it's the nintendos property and like [TS]

00:12:12   that was the the beachhead you know it's [TS]

00:12:16   incredibly popular game based on [TS]

00:12:18   nintendo IP on your phone [TS]

00:12:22   it's not the same as Mario coming to [TS]

00:12:25   your phone but the sort of the big event [TS]

00:12:28   was hey nintendo is finally and we do [TS]

00:12:30   this for months and months and months [TS]

00:12:31   ago where they announce we're going to [TS]

00:12:33   make games for mobile phones right and [TS]

00:12:35   the announcement was not we're going to [TS]

00:12:36   stop making games her own platforms in [TS]

00:12:39   fact we're going to continue making [TS]

00:12:40   platforms we're going to make a new [TS]

00:12:41   platform we don't tell you anything [TS]

00:12:43   about but it's a codename annex and Bob [TS]

00:12:46   lot like they're still doing that but [TS]

00:12:47   they're also doing stuff for phones and [TS]

00:12:50   we knew that for a long time and pokemon [TS]

00:12:52   go shows they're doing some phones and [TS]

00:12:54   their successful added and this is just [TS]

00:12:56   a continuation of that strategy i think [TS]

00:12:58   the impressive thing is that Nintendo [TS]

00:13:00   saw fit to our I don't know I know who's [TS]

00:13:03   pulling is pushing here is intended oh [TS]

00:13:05   come and apple and saying we'd like to [TS]

00:13:07   do this let's work out a deal because [TS]

00:13:08   it's good [TS]

00:13:09   publicity for nintendo to be in this [TS]

00:13:11   presentation right to review and it's [TS]

00:13:13   good for Apple to say which phone [TS]

00:13:15   platform is Mary on first and i assume [TS]

00:13:17   exclusively for some period of time [TS]

00:13:18   anyway our platform like so I would [TS]

00:13:22   imagine that was Apple coming to [TS]

00:13:23   nintendo nintendo was probably receptive [TS]

00:13:24   to the idea that we're already entering [TS]

00:13:26   this phone thing pokemon goes a big hit [TS]

00:13:28   that we sort of outsourced to have some [TS]

00:13:30   of the developer do if we're going to [TS]

00:13:31   bring our crown jewels we want to have [TS]

00:13:34   you know have the best possible [TS]

00:13:36   experience come with the the highest-end [TS]

00:13:39   phone vendor the most successful phone [TS]

00:13:40   vendor the one with the best reputation [TS]

00:13:42   and honestly that there's a better fit [TS]

00:13:45   between Apple and nintendo in terms of [TS]

00:13:49   their philosophy and sort of like kid [TS]

00:13:52   friendliness and how Apple patrols the [TS]

00:13:54   app store and tries to keep it you know [TS]

00:13:56   nice and like that's reminds me a lot of [TS]

00:13:59   nintendo seal of quality right so that I [TS]

00:14:00   think there's a good meeting of the [TS]

00:14:01   minds between these two companies here [TS]

00:14:03   but then to have miyamoto come out as if [TS]

00:14:05   it's like an e3 presentation and [TS]

00:14:07   terrorism do with your presentations [TS]

00:14:08   anymore because there was this intended [TS]

00:14:09   direct stuff to come out onstage himself [TS]

00:14:12   that's that's a pretty big deal [TS]

00:14:14   now i feel bad because he didn't do [TS]

00:14:16   particularly well he always insist on [TS]

00:14:17   saying something English before pulling [TS]

00:14:19   the translator this is not a new thing [TS]

00:14:20   it does this very out frequently but he [TS]

00:14:22   seemed nervous or barely rehearsed or [TS]

00:14:24   both any kind of stumble through his [TS]

00:14:26   presentation but in the end I don't [TS]

00:14:30   think it's not a big deal it's not it's [TS]

00:14:31   not a shock [TS]

00:14:32   we're not shocked that this happen it's [TS]

00:14:34   just a straight line from everything [TS]

00:14:35   that has come before the games that they [TS]

00:14:39   showed are not particularly [TS]

00:14:41   revolutionary it's a runner game with [TS]

00:14:43   Mario and some other things that are [TS]

00:14:45   already known to be well-suited if [TS]

00:14:47   anything pokemon go was a more more [TS]

00:14:51   interesting and daring game then what [TS]

00:14:54   then them at the stuff they showed today [TS]

00:14:57   because I mean not that you know that's [TS]

00:14:58   what was that game before [TS]

00:15:00   pokemon go from the company that made it [TS]

00:15:02   that was the same idea and then brought [TS]

00:15:05   to a important property but it is [TS]

00:15:07   barbarous today we're going to take this [TS]

00:15:08   very important property pokemon and try [TS]

00:15:10   it on a gameplay style that is very [TS]

00:15:12   phone dependent that was not wildly [TS]

00:15:16   successful ingress is what i call it was [TS]

00:15:18   not wildly successful on this previous [TS]

00:15:20   game but maybe the combination [TS]

00:15:22   it'll be good and it was and these [TS]

00:15:24   marriages are even more conservative [TS]

00:15:25   than that you know tried-and-true [TS]

00:15:27   gameplay styles with the crown jewels [TS]

00:15:30   intellectual property for nintendo i'm [TS]

00:15:32   sure will do well I'm not sure will do [TS]

00:15:35   as well as pokemon go because that was [TS]

00:15:37   kind of like a crazed and as we talked [TS]

00:15:41   about before a great time for it because [TS]

00:15:43   the summer and people are outdoors and [TS]

00:15:45   it became a big news story or whatever [TS]

00:15:46   but otherwise i'm happy to see the [TS]

00:15:50   Nintendo continuing to plot along and [TS]

00:15:52   strategy and happy to see perhaps i'm [TS]

00:15:54   assuming they're developing things [TS]

00:15:55   in-house perhaps they could get more of [TS]

00:15:57   the money from this that will help them [TS]

00:15:58   fund the whole rest of their company and [TS]

00:16:01   make sure the NX isn't a piece of crap [TS]

00:16:04   you never use cartridges that's it up [TS]

00:16:07   i'm shocked by what are you guys think [TS]

00:16:11   about it like are you looking forward to [TS]

00:16:12   buying this game with you just not care [TS]

00:16:13   i mean i'll probably buy it I they they [TS]

00:16:17   had made some sort of reference to [TS]

00:16:19   forget how they phrased it but you'll [TS]

00:16:21   have to pay for it and then they kind of [TS]

00:16:24   implied that there wouldn't really be [TS]

00:16:26   any I api for now purchases I forget [TS]

00:16:29   exactly what was said but then I thought [TS]

00:16:31   underscore had noticed that actually [TS]

00:16:33   there will be is he [TS]

00:16:35   I imagine there has to be in by the way [TS]

00:16:37   the last time we talked about pokemon go [TS]

00:16:38   I said that my family was playing it but [TS]

00:16:40   I wasn't and so far they were all [TS]

00:16:41   playing it for free that has passed my [TS]

00:16:43   wife has spent God knows how much money [TS]

00:16:44   on this game that like the whatever [TS]

00:16:46   monetization strategy they have a [TS]

00:16:47   whatever scarce resource is required [TS]

00:16:50   either her play style or the game itself [TS]

00:16:52   leads to you eventually running out of [TS]

00:16:53   some resource that you want and you [TS]

00:16:55   don't want to wait or get it by grinding [TS]

00:16:57   so it's just buys it i think she spent [TS]

00:16:59   like 40 bucks news came probably more [TS]

00:17:01   attractive and look anymore so I mean in [TS]

00:17:03   all fairness like if you had three [TS]

00:17:05   people in your house playing playing a [TS]

00:17:08   single nintendo game [TS]

00:17:10   how much would you spend if it was any [TS]

00:17:12   other Nintendo product perspective has [TS]

00:17:15   been 60 bucks and play it for like [TS]

00:17:17   hundreds of hours like zelda game like [TS]

00:17:18   that's the old yeah but then you also [TS]

00:17:20   have like you know the in your hands you [TS]

00:17:22   burning through like this fifty-dollar [TS]

00:17:23   controller and the for your nunchuck and [TS]

00:17:25   also the garbage to plug into it i mean [TS]

00:17:27   antenna doesn't sell much for less than [TS]

00:17:29   40 bucks right now by dou by dou x [TS]

00:17:31   that's about stuff already like the [TS]

00:17:33   whole idea with the old console thing [TS]

00:17:34   was you [TS]

00:17:34   the console for 500 bucks with all the [TS]

00:17:36   accessories that you by series of six [TS]

00:17:38   dollar games each one gives you what you [TS]

00:17:40   hope to sixty dollars worth of enjoyment [TS]

00:17:41   some games last longer some games [TS]

00:17:43   shorter but it's like you pay 60 bucks [TS]

00:17:45   and you get the whole thing I play [TS]

00:17:48   destiny which is like 60 bucks plus [TS]

00:17:50   twenty or thirty bucks a year for the [TS]

00:17:52   expansions plus the monthly fee for [TS]

00:17:54   playstation network but that still works [TS]

00:17:57   out money wise now c'mon Go the problem [TS]

00:17:59   is it's basically limitless like you [TS]

00:18:01   can't spend that there's a limit to how [TS]

00:18:03   much you can spend on destiny per year [TS]

00:18:05   minus the silver stuff but even that I [TS]

00:18:07   feel like even got a limited mind to [TS]

00:18:09   spend there's not that much to buy in [TS]

00:18:10   the game and everything you can buy in [TS]

00:18:11   the game is cosmetically so if you buy [TS]

00:18:13   every single expansion and you pay for [TS]

00:18:15   PSN you buy your PlayStation there's a [TS]

00:18:17   limit where it's a Pokemon go [TS]

00:18:19   you could spend your entire life savings [TS]

00:18:21   buying pokeballs and using them likes it [TS]

00:18:23   seems like it's an unlimited potential [TS]

00:18:24   bit of money and so adamant that those [TS]

00:18:27   games bother me a little bit more [TS]

00:18:29   because in order to continue to have fun [TS]

00:18:32   with the game you have to spend money [TS]

00:18:33   and you don't get new content for the [TS]

00:18:36   money you just get the ability to [TS]

00:18:37   continue playing the content you have [TS]

00:18:38   hoping to marry games are like that but [TS]

00:18:40   that's that's a winning monetization [TS]

00:18:42   strategy that people seem comfortable [TS]

00:18:44   with which is if you want to grind grind [TS]

00:18:46   if you don't want to grind past money [TS]

00:18:47   and we'll shortcut that for you [TS]

00:18:48   pokemon go doesn't seem abusive in that [TS]

00:18:52   way and i'm assuming the marrow games [TS]

00:18:53   won't be either but I certainly prefer [TS]

00:18:56   the the other propositions even the [TS]

00:18:58   proposition of Destiny which i think is [TS]

00:18:59   striking a reasonable balance of you [TS]

00:19:01   know extracting money from me steadily [TS]

00:19:03   over the course of years but also giving [TS]

00:19:05   me hundreds and hundreds of hours [TS]

00:19:06   entertainment [TS]

00:19:07   yeah so a couple other quick thoughts on [TS]

00:19:09   nintendo first of all Super Mario go [TS]

00:19:12   already has an entry that you can search [TS]

00:19:16   for and find in the appstore super super [TS]

00:19:19   mario rajkot to Mario go [TS]

00:19:21   it has a entry page if you will on the [TS]

00:19:24   app store where where you would [TS]

00:19:26   typically see by or get it says notify [TS]

00:19:30   which I've never seen for a nap before [TS]

00:19:32   which I thought was kind of mean this is [TS]

00:19:34   the first so that's different and it [TS]

00:19:38   would be super cool if developers could [TS]

00:19:40   leverage that like not Blessid [TS]

00:19:42   developers but regular smells like us [TS]

00:19:44   could use this to leverage the app store [TS]

00:19:46   to kind of generate a little bit of buzz [TS]

00:19:48   about forthcoming apps if you so chose [TS]

00:19:50   but still that's kinda neat and any [TS]

00:19:54   thoughts on that before i get to my [TS]

00:19:55   other thought so the ibookstore i use [TS]

00:19:58   this form of selling my books has a [TS]

00:20:00   pre-order system where you can put the [TS]

00:20:01   book up and people can't buy it but they [TS]

00:20:03   can pre-order which is even better and [TS]

00:20:04   said it is notifying people was [TS]

00:20:05   available i can give you the money right [TS]

00:20:07   up front and I made a lot on the [TS]

00:20:08   pre-orders because people were anxiously [TS]

00:20:10   awaiting the book most of them [TS]

00:20:11   pre-ordered so like this so this that [TS]

00:20:13   type of thing should come to the iOS [TS]

00:20:15   star [TS]

00:20:16   yeah and then the other interesting [TS]

00:20:18   thing which i think is worth briefly [TS]

00:20:20   mentioning is that they specifically [TS]

00:20:23   said on stage there will be a sticker [TS]

00:20:24   pack for I message that is themed around [TS]

00:20:27   super mario run which is what I think [TS]

00:20:31   they've been pushing it relatively [TS]

00:20:34   heavily since iOS time was announced [TS]

00:20:36   that wld see some curious to see if [TS]

00:20:38   anything comes of that but I thought [TS]

00:20:39   that time was kinda neat sticker packs [TS]

00:20:41   of the new ringtones it's an opportunity [TS]

00:20:43   for lots of tie into the big companies [TS]

00:20:44   and promotions [TS]

00:20:46   I wonder if there will be more strict [TS]

00:20:48   policing of copyright infringement I [TS]

00:20:51   know apple in the passes all that [TS]

00:20:53   specific specifically with Nintendo has [TS]

00:20:55   actually been pretty good about tracking [TS]

00:20:57   down like a very pleased nes emulators [TS]

00:20:59   and Mary are things they still stuck [TS]

00:21:01   through but now that Nintendo itself is [TS]

00:21:03   in the store I is nintendo more [TS]

00:21:05   motivated to have its team of lawyers [TS]

00:21:07   wandering the store and stomping on [TS]

00:21:09   anything that uses Mary on the name uses [TS]

00:21:12   its artwork the million people trying to [TS]

00:21:14   sell sticker perhaps packs that are [TS]

00:21:15   pictures of you know goombas and and [TS]

00:21:18   mushrooms and all the other stuff like [TS]

00:21:20   it [TS]

00:21:21   we're one google search away from trying [TS]

00:21:24   to sell an item and sent sticker pack [TS]

00:21:25   for someone else's IP and now that [TS]

00:21:28   nintendo is actually trying to sell its [TS]

00:21:29   own version of that stuff I imagine it [TS]

00:21:32   will be harder to sneak that stuff [TS]

00:21:34   through if not that's going to be weird [TS]

00:21:35   when you do a search for nintendo [TS]

00:21:38   sticker pack you find a million sticker [TS]

00:21:40   packs and buried somewhere in there [TS]

00:21:41   because Apple such as awful as the real [TS]

00:21:43   nintendo one that will be super-weird [TS]

00:21:44   will see the real-time follow from the [TS]

00:21:47   chat room people are saying that I think [TS]

00:21:49   they're talking about Mario run paid up [TS]

00:21:51   front no in-app purchase that's what is [TS]

00:21:53   what i'm reading the chat room knows mr. [TS]

00:21:55   that's not what it says on the itunes [TS]

00:21:56   store page [TS]

00:21:57   well it says here user rtant underscore [TS]

00:21:59   says basically that the the [TS]

00:22:02   they're gonna be like a trial level [TS]

00:22:03   first for free and then you pay one [TS]

00:22:05   fixed in a purchase price to unlock the [TS]

00:22:07   rest of the game right so it's not like [TS]

00:22:09   buying more energy your coins or [TS]

00:22:14   whatever to be able to play we are [TS]

00:22:17   sponsored this week by hover go to hover [TS]

00:22:19   com / ATP this we can use code jet-black [TS]

00:22:23   for ten percent off your first purchase [TS]

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00:22:28   your blog your store new startup you to [TS]

00:22:31   get a great domain name finding the [TS]

00:22:33   perfect domain name registering and [TS]

00:22:35   managing it is ridiculously easy with [TS]

00:22:37   hover i have the vast majority of my day [TS]

00:22:39   of my domain names there now case you [TS]

00:22:41   have the vast majority of yours there [TS]

00:22:42   right Johnny we all use hover mhm [TS]

00:22:45   however is you know among many many [TS]

00:22:47   other reasons there's a bunch of [TS]

00:22:49   different domain names out there now you [TS]

00:22:50   can get like dot anything all these [TS]

00:22:52   different extensions that came out over [TS]

00:22:54   the last few years there's like you know [TS]

00:22:55   dot diamonds not plumbing coffee there's [TS]

00:22:58   so many domain extensions out there and [TS]

00:23:00   with hover you can search all of them [TS]

00:23:02   once and of course you know they have [TS]

00:23:04   all the classics as well if you want you [TS]

00:23:05   know.com or.net and it like that and [TS]

00:23:07   once you have your domain they have a [TS]

00:23:09   feature called hover connect lets you [TS]

00:23:11   set up your domain automatically with so [TS]

00:23:13   many popular website builders and host [TS]

00:23:15   in just a few clicks you don't have to [TS]

00:23:16   go through digging digging through like [TS]

00:23:18   hell particles in the host figuring like [TS]

00:23:20   you know what dns do i put in here to [TS]

00:23:21   make this work [TS]

00:23:22   no cover connect doesn't easily for you [TS]

00:23:24   it is so great and so easy to use so [TS]

00:23:27   once you find that name you can just [TS]

00:23:28   pick up your website in seconds and [TS]

00:23:30   you're done [TS]

00:23:31   so find the best name for your idea that [TS]

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00:23:36   at checkout to save ten percent off your [TS]

00:23:39   first purchase once again go to hover [TS]

00:23:41   com promo code jet-black for ten percent [TS]

00:23:43   off your first purchase [TS]

00:23:44   thank you very much to hover for [TS]

00:23:46   sponsoring our show [TS]

00:23:50   so next thing in the presentation was [TS]

00:23:53   the Apple watch and we can start with [TS]

00:23:56   the name I suppose it is now called the [TS]

00:23:58   apple watch series to think season two [TS]

00:24:01   haha let's see what you did there [TS]

00:24:04   I did get that I i really do like this [TS]

00:24:07   name I I don't know what alternatives [TS]

00:24:10   were kicked around i'm not sure what I [TS]

00:24:12   would have recommended but i really like [TS]

00:24:13   the idea of series 2 i'd i don't know [TS]

00:24:16   why i prefer it over just Apple watch [TS]

00:24:19   too but i think i do prefer maybe [TS]

00:24:22   because it's more about fashion than the [TS]

00:24:25   iphone arguably is but two thumbs up the [TS]

00:24:28   name in my opinion what do you guys [TS]

00:24:29   think about the name alone i think it's [TS]

00:24:32   great i mean the Apple that the first [TS]

00:24:33   Apple watch which now has no name [TS]

00:24:35   because it's not the series one that's [TS]

00:24:37   different what you get but the the first [TS]

00:24:40   Apple watch Apple watch series 0 that [TS]

00:24:43   that had a kind of an odd naming [TS]

00:24:46   structure where like you had the apple [TS]

00:24:48   watch sport which is the one everybody [TS]

00:24:49   actually bought you had just the apple [TS]

00:24:51   watch with no modifiers which is the [TS]

00:24:53   steel one which is like the middle one [TS]

00:24:54   and you have the apple watch edition [TS]

00:24:55   which nobody bought and so you have it [TS]

00:24:59   was this weird combo and nobody really [TS]

00:25:02   knew what the call it's the steel one [TS]

00:25:04   and everyone call the sport 1 the apple [TS]

00:25:06   watch even though technically that was [TS]

00:25:07   named a different model and so now [TS]

00:25:09   they're kind of unified the naming now [TS]

00:25:11   it seems from their website that the [TS]

00:25:13   entire series 2 is just called Apple [TS]

00:25:16   watch series 2 there is no more sport or [TS]

00:25:18   steel distinctions alright that's what I [TS]

00:25:21   can find [TS]

00:25:21   I could be wrong but it sure looks like [TS]

00:25:24   they're dropping like the the sport [TS]

00:25:26   distinction and now it's just now [TS]

00:25:28   there's apple watch and you can get the [TS]

00:25:29   Apple watch in steel or all the [TS]

00:25:31   wonderful aluminum colors or the apple [TS]

00:25:33   watch edition still has its own name and [TS]

00:25:35   the Apple watch her meds has its own [TS]

00:25:37   name [TS]

00:25:37   I apologize to the great nation of [TS]

00:25:39   France for how i'm pronouncing her meds [TS]

00:25:41   it's probably wrong and I apologize you [TS]

00:25:43   know the Apple watching nike+ which is [TS]

00:25:45   another weird like another company's [TS]

00:25:46   name gets to define single product [TS]

00:25:49   yeah so if they're basically moving into [TS]

00:25:51   these like you know these these major [TS]

00:25:53   brand affiliations now with like fashion [TS]

00:25:56   sport Branson you know whatever I don't [TS]

00:25:58   think about that world so that probably [TS]

00:25:59   makes sense i can't say but overall [TS]

00:26:01   naming wise [TS]

00:26:03   this is a very I think it's a decent [TS]

00:26:05   update the only weird thing about it [TS]

00:26:07   though is as mentioned earlier so [TS]

00:26:09   there's a series to that's fine [TS]

00:26:10   there's also a series one now this is [TS]

00:26:13   almost the original apple watch but with [TS]

00:26:15   a really major difference and that is go [TS]

00:26:18   with the new Apple watch [TS]

00:26:20   they have upgraded the cpu to end to a [TS]

00:26:22   pretty substantial great now it's a [TS]

00:26:23   dual-core one which is allegedly a lot [TS]

00:26:25   faster but they set up to fifty percent [TS]

00:26:28   so they're probably clock lower who [TS]

00:26:29   knows whatever it is it's a dual core [TS]

00:26:32   model it's a different cpu that is that [TS]

00:26:35   is probably a lot faster in practice and [TS]

00:26:37   therein in what I commend as a great [TS]

00:26:40   move for everybody owners developers [TS]

00:26:42   they have they're basically retro [TS]

00:26:46   actively installing this new cpu in the [TS]

00:26:49   old model as they continue to sell the [TS]

00:26:51   old model which is now called Apple [TS]

00:26:53   watch series one so you can get series 1 [TS]

00:26:56   which is just the old Apple watch with a [TS]

00:26:58   faster cpu which is a big difference [TS]

00:26:59   then you can get series 2 which is the [TS]

00:27:01   newest model which is that same cpu but [TS]

00:27:03   with a with a higher grade of [TS]

00:27:06   waterproofing with GPS and a brighter [TS]

00:27:09   screen is that it does that mean it's [TS]

00:27:11   totally different the inside like if you [TS]

00:27:13   looked at the speaker diagram that the [TS]

00:27:15   speaker is different all the insides are [TS]

00:27:16   different for all I know the batteries a [TS]

00:27:17   different size it just looks the same on [TS]

00:27:19   the outside for the most part but inside [TS]

00:27:21   it's basically all knew every part of it [TS]

00:27:23   isn't it wasn't the screen is knew that [TS]

00:27:24   the system on chip thingy whatever is [TS]

00:27:27   new [TS]

00:27:27   the battery's probably knew the speaker [TS]

00:27:29   is new the thing between the dial the [TS]

00:27:30   ceiling like it just looks the same on [TS]

00:27:33   the outside but actually thicker isn't [TS]

00:27:35   actually yes one millimeter thicker it [TS]

00:27:37   went from 11 11 points in a 12-point [TS]

00:27:39   whatever it's kind of like honestly and [TS]

00:27:41   honestly looking for a watch going from [TS]

00:27:44   11-12 is noticeable that is a noticeable [TS]

00:27:45   thickness increases it's unfortunate [TS]

00:27:47   it's still not going to be like talking [TS]

00:27:49   like chunky or anything you know if [TS]

00:27:51   basically if whatever you thought about [TS]

00:27:53   this before you will still think that [TS]

00:27:54   but it is kind of unfortunate i went in [TS]

00:27:56   that direction on one of the products [TS]

00:27:58   that could have used sitting out [TS]

00:28:00   yeah it's it's nice though they don't [TS]

00:28:02   sell the apple watch him or kind of [TS]

00:28:04   first of all kind of makes it like like [TS]

00:28:06   mcintosh the first Macintosh they [TS]

00:28:08   introduced was not called the mac 128k [TS]

00:28:10   because why would they need a [TS]

00:28:11   distinction it was just Macintosh [TS]

00:28:12   period app I first iphone just a high [TS]

00:28:15   phone period and the first Apple watch [TS]

00:28:17   just Apple watch even though had all [TS]

00:28:18   those suffixes like edition and sport [TS]

00:28:20   and so on and so forth but there's no [TS]

00:28:21   number anything so now that product that [TS]

00:28:23   we all own is gone but you can't fight [TS]

00:28:26   anymore and imagine if that happened [TS]

00:28:27   with phones like imagine if when they [TS]

00:28:29   took the 6s and 6s plus and move them [TS]

00:28:32   down they said and by the way put the [TS]

00:28:34   a-10 all those two that would be like [TS]

00:28:35   amazing like this is it's kind of like [TS]

00:28:37   me the series one is like the apology [TS]

00:28:39   watch like we're sorry the first time [TS]

00:28:41   watching somebody was so darn slow but [TS]

00:28:43   you see was supposed to ship way earlier [TS]

00:28:44   but the software wasn't ready so we have [TS]

00:28:46   to hold it back for many months and yada [TS]

00:28:48   yada yada also we didn't have a watch is [TS]

00:28:51   three ready and we didn't quite know [TS]

00:28:52   what we were doing and so just forget [TS]

00:28:54   about that watch second attempt at the [TS]

00:28:55   same watch twice as fast inside watch us [TS]

00:28:59   three just forget about that old one and [TS]

00:29:01   the open i think we'll have sentimental [TS]

00:29:02   value is like is the first watch I [TS]

00:29:04   honestly don't think it was a bad [TS]

00:29:05   product i think it was good hardware [TS]

00:29:07   wise the software they haven't figured [TS]

00:29:09   out yet [TS]

00:29:10   I forgive all that series was it like [TS]

00:29:12   the series one makes me more excited [TS]

00:29:13   than the other ones because basically [TS]

00:29:15   anyone making a watch is app now it [TS]

00:29:16   doesn't have to be like oh I have to [TS]

00:29:18   support the the old watches like I guess [TS]

00:29:20   they do for whoever bought those things [TS]

00:29:22   but like the window has moved up so [TS]

00:29:24   rapidly all of a sudden everybody who [TS]

00:29:26   buys one even if they buy the cheap one [TS]

00:29:27   this holiday season will be way faster [TS]

00:29:30   and watch us three will be way faster to [TS]

00:29:31   so even though they mean is not entirely [TS]

00:29:35   redesigned watching on the camera [TS]

00:29:36   expected it to be but exactly what we [TS]

00:29:38   thought it would be bigger battery used [TS]

00:29:41   to power gps that can be on all the time [TS]

00:29:42   great for workouts and stuff like that [TS]

00:29:44   better waterproofing which is hard for [TS]

00:29:47   me to believe considering how waterproof [TS]

00:29:48   the the other one was and keeping the [TS]

00:29:51   old watch around but not leaving around [TS]

00:29:53   and being crappy so I give us thumbs up [TS]

00:29:57   it's nice that they didn't just keep [TS]

00:29:59   selling the same one without changing it [TS]

00:30:01   just because like the the the first [TS]

00:30:04   Apple watch is really really slow and [TS]

00:30:07   it's good now to be able to go to be [TS]

00:30:08   able to tell somebody to go to go into a [TS]

00:30:10   storage pineapple watch you don't have [TS]

00:30:11   to tell me oh don't get this model [TS]

00:30:12   that's the old one that sucks but [TS]

00:30:14   because you have to do that a lot of [TS]

00:30:15   time to the ipads and iphones but now [TS]

00:30:17   you don't have to do that anymore and [TS]

00:30:19   all the max you don't do that anymore [TS]

00:30:21   now with the watch which is great [TS]

00:30:23   because like they're just now they're [TS]

00:30:25   just all good [TS]

00:30:26   like I I've noticed i I've taking note [TS]

00:30:29   recently whenever I've been out in the [TS]

00:30:31   world like we mentioned i spent a week [TS]

00:30:33   in this beach town recently and I looked [TS]

00:30:36   around constantly kind of like taking [TS]

00:30:38   inventory of watches now watch her and [TS]

00:30:40   this is what I do every where I go and [TS]

00:30:42   I've I kind of noticed like roughly what [TS]

00:30:45   percentage IC of different smartwatches [TS]

00:30:47   how many apple watches do I see how many [TS]

00:30:49   dumb watches do I see how many you know [TS]

00:30:52   different Android with things that look [TS]

00:30:54   like Andrew where vs pebble versus the [TS]

00:30:56   Fitbit and garmin watches the single [TS]

00:30:59   model i do see the most is the Apple [TS]

00:31:02   watch but i would not say the apple [TS]

00:31:04   watch has more than fifty percent of the [TS]

00:31:07   share of smartwatches I see it's kind of [TS]

00:31:09   like the iphone in that way it's like if [TS]

00:31:11   you measure like that like phone model [TS]

00:31:13   versus other individual phone models the [TS]

00:31:16   iphone is usually the best-selling [TS]

00:31:17   single phone in the world us whatever [TS]

00:31:19   but like the market share of iphones vs [TS]

00:31:22   all other android phones combined with [TS]

00:31:25   the iphone is not more than fifty [TS]

00:31:26   percent you know it's usually a little [TS]

00:31:27   bit not usually a lot less that's kind [TS]

00:31:30   of how i see in the watch world now in [TS]

00:31:31   the SmartWatch world where when I just [TS]

00:31:33   out and about and totally I see a ton of [TS]

00:31:35   people wearing smartwatches I I was [TS]

00:31:37   totally wrong i thought this category [TS]

00:31:38   was going to be a little bit weird [TS]

00:31:40   people are going to be very slow adopted [TS]

00:31:41   know people love smartwatches however [TS]

00:31:44   the ones i see the most you know it you [TS]

00:31:47   know apples the one is the single [TS]

00:31:48   monitor the most but most people are [TS]

00:31:50   wearing either an Android one that I [TS]

00:31:52   have a hard time recognizing like which [TS]

00:31:53   one in particular or i do see a lot of [TS]

00:31:56   the Fitbit ones either the either the [TS]

00:31:58   skinny like bad like cuff band things or [TS]

00:32:02   the the square one with it with a [TS]

00:32:03   diagonal bezel on it you don't talk [TS]

00:32:05   about yeah that if I see a lot of fits [TS]

00:32:08   too and I think that I mean I don't know [TS]

00:32:10   the numbers are like I'm how fit is [TS]

00:32:12   doing but in my experience like when you [TS]

00:32:14   say smartwatches I was wondering if you [TS]

00:32:15   even counting fit because people are [TS]

00:32:17   wearing that as a watch to wearing it [TS]

00:32:19   essentially as a stay fit stay healthy [TS]

00:32:21   lose weight you know remain active [TS]

00:32:24   measurement thing because fit that you [TS]

00:32:27   know Immortal the pebble Fitbit has the [TS]

00:32:29   advantage of like it's totally focused [TS]

00:32:31   on fitness cheap it's practically [TS]

00:32:33   disposable battery lasts a really really [TS]

00:32:35   long time and it syncs with your phone [TS]

00:32:37   and just as the one thing they wanted [TS]

00:32:38   where's the apple watch still seems like [TS]

00:32:40   a sledgehammer to killing and you just [TS]

00:32:42   want to keep track of your steps going [TS]

00:32:44   to spend like hundreds of dollars to [TS]

00:32:45   this fancy full-featured giant watch the [TS]

00:32:48   screen that has software or just buy a [TS]

00:32:50   cracking little outfit that if you lose [TS]

00:32:53   you don't care about it and you have [TS]

00:32:54   five of them [TS]

00:32:55   well so this is what i'm getting at [TS]

00:32:56   though so it it certainly appears as [TS]

00:32:59   though the market is really you know [TS]

00:33:02   it's doing very well in the like basic [TS]

00:33:04   fitness tracking and maybe notifications [TS]

00:33:07   and you know maybe some smart stuff but [TS]

00:33:08   like it seems like these what people [TS]

00:33:10   might want most of the time from these [TS]

00:33:11   is a fitness tracker and because of that [TS]

00:33:15   and because all the other ones that I'm [TS]

00:33:16   seeing their kind of exploding recently [TS]

00:33:17   it does seem like there's a lot of [TS]

00:33:20   downward price pressure here so you know [TS]

00:33:22   right now at the the apple watch series [TS]

00:33:24   to the new like default Apple watch is [TS]

00:33:26   now 369 starting point starting price [TS]

00:33:29   before that it was that was one that was [TS]

00:33:30   399 before [TS]

00:33:32   alright sounds like a minor I believe [TS]

00:33:33   that's right now drop so to have to have [TS]

00:33:35   the Apple watch still be nearly four [TS]

00:33:37   hundred dollars for the main one when [TS]

00:33:39   all the competition is offering these [TS]

00:33:41   like 150 or 200 dollar watches that are [TS]

00:33:44   doing what most people actually want [TS]

00:33:46   their SmartWatch to do it turns out [TS]

00:33:47   that's putting that's gonna put a lot of [TS]

00:33:49   pressure on this market especially in [TS]

00:33:51   the holiday season this year so to keep [TS]

00:33:53   the series one around a hundred dollars [TS]

00:33:55   less its 269 to keep that around is [TS]

00:33:58   really smart because they have to find [TS]

00:34:02   some way to drop the price on these by [TS]

00:34:03   all wat it isn't like they can't just [TS]

00:34:06   like get near it the way that it with [TS]

00:34:08   iPads because look what happened with [TS]

00:34:09   low and tablet market share like it [TS]

00:34:11   apple just lost it all because it turns [TS]

00:34:13   out you can make travel to really [TS]

00:34:14   cheaply and move most people to cheap [TS]

00:34:15   habitat before is videos and basic [TS]

00:34:18   browsing games and that's fun to you [TS]

00:34:20   know get the Amazon six-pack but like is [TS]

00:34:22   very important for apple for the watches [TS]

00:34:24   future success to get that starting [TS]

00:34:26   prices cheap as possible and to do it [TS]

00:34:28   like this in a way that doesn't just [TS]

00:34:30   sell the old one that actually makes it [TS]

00:34:32   like a really good models like looking [TS]

00:34:34   at these models if I were buying one [TS]

00:34:36   today I'd probably get the series 1 also [TS]

00:34:38   because i don't care about gps or water [TS]

00:34:40   resistance so i probably get that one [TS]

00:34:42   too because it's likely a little bit [TS]

00:34:44   smaller and a hundred cheaper put that [TS]

00:34:46   money towards a better band for it like [TS]

00:34:47   that's a great thing to have in the [TS]

00:34:49   lineup to have that be the entry price [TS]

00:34:51   and to have that be the entry [TS]

00:34:52   model is very very good but I but they [TS]

00:34:54   are gonna have to get that price down [TS]

00:34:55   even further [TS]

00:34:56   well I think they're following the ipod [TS]

00:34:58   playbook here where it's like it's [TS]

00:35:00   really expensive yeah Mac only in the [TS]

00:35:02   beginning whatever and the men are all [TS]

00:35:04   like the iphone thing like diversifying [TS]

00:35:05   the line of the ipods diversified went [TS]

00:35:07   down market really far to the point was [TS]

00:35:09   like a $49 stick of gum thing right [TS]

00:35:12   I don't think that was ever going to go [TS]

00:35:13   down that far but like the phone started [TS]

00:35:16   as a singular product and diversified [TS]

00:35:18   and kept the old models around and stuff [TS]

00:35:19   like that and now that they're upgrading [TS]

00:35:20   the old models but after that in the [TS]

00:35:22   phone thing that's also a viable [TS]

00:35:23   strategy but I totally see like mrs. [TS]

00:35:25   this is the first design of the watch [TS]

00:35:27   right wait for the second or third [TS]

00:35:28   design it should start to diversify such [TS]

00:35:31   that they are selling something that is [TS]

00:35:34   more or less a direct competitor for [TS]

00:35:36   with the fitbit's at that point like [TS]

00:35:38   Fitbit is pretty safe for now hanging [TS]

00:35:41   out with this little rubbery bands with [TS]

00:35:42   a little turds inside them with the tiny [TS]

00:35:44   like LED display right but Apple will [TS]

00:35:46   come for them eventually like Apple will [TS]

00:35:48   not leave that market but for now apples [TS]

00:35:50   content to like you were saying that the [TS]

00:35:52   one you saw the most is the Apple [TS]

00:35:53   watches in the stainless steel one [TS]

00:35:55   oh no no no I actually I've seen a very [TS]

00:35:59   small number stainless steel was ever in [TS]

00:36:00   real life outside of WTC know i would [TS]

00:36:03   say by far the one that's all the most [TS]

00:36:05   for the sport ones by it by a mile but [TS]

00:36:07   like Apple babble watch is still a [TS]

00:36:09   bobble for people who shop at the apple [TS]

00:36:11   store like it is it assumes you have [TS]

00:36:13   money to burn on fancy gadgets and [TS]

00:36:15   you're already buying expensive crap at [TS]

00:36:17   the apple store buy some more expensive [TS]

00:36:18   crap at the apple store right but that [TS]

00:36:20   but ipod start out that way to you have [TS]

00:36:23   five hundred dollars to spend on a deck [TS]

00:36:25   of cards that some music doohickey [TS]

00:36:26   eventually they were selling those [TS]

00:36:28   things that like every prime every [TS]

00:36:30   increment of fifty dollars from fifty [TS]

00:36:32   dollars up to several hundred and I [TS]

00:36:34   think the watch can get there because as [TS]

00:36:36   as the is like here's the thing the cpu [TS]

00:36:40   power and GPU power required to do a [TS]

00:36:42   decent watch is within shooting distance [TS]

00:36:44   in a generation or two of being [TS]

00:36:46   acceptable and that will just shrinking [TS]

00:36:49   shrinking shrinking drink and unlike a [TS]

00:36:51   phone or something you can make a watch [TS]

00:36:54   you know you if they work out this [TS]

00:36:55   interface you can make the watch pretty [TS]

00:36:57   slim and pretty small as long as it's [TS]

00:36:59   still watch lies and still keep most of [TS]

00:37:01   the functionality so I think in several [TS]

00:37:03   generations don't have no place to go [TS]

00:37:06   but downmarket to start pressing these [TS]

00:37:08   things down I don't you know a [TS]

00:37:09   hundred-million-dollar low and apple [TS]

00:37:11   watching a few years [TS]

00:37:12   no problem hundred fifty dollar one in [TS]

00:37:14   four years no problem and then where [TS]

00:37:16   where is the room for your stupid rubber [TS]

00:37:17   band as fit there's no room left for you [TS]

00:37:19   so i hope they execute that strategy [TS]

00:37:22   because i think it's a viable wonderful [TS]

00:37:24   now they seem mostly content to stay [TS]

00:37:26   high end although speaking of high-end [TS]

00:37:28   it was interesting to see that you don't [TS]

00:37:30   hear about the addition of the addition [TS]

00:37:31   much anymore but they still have a [TS]

00:37:33   product called edition and it's not gold [TS]

00:37:34   anymore its ceramic which looks cool but [TS]

00:37:37   it sure as hell isn't 17 grand anymore [TS]

00:37:39   before we get to that I wanted to just [TS]

00:37:41   point something out about the other [TS]

00:37:43   Apple watches so if you go to their [TS]

00:37:45   interactive gallery and we'll put a link [TS]

00:37:47   in the show notes the addition isn't [TS]

00:37:50   there which I don't think it ever was so [TS]

00:37:51   that's not that terribly remarkable but [TS]

00:37:53   I was fiddling around on this what you [TS]

00:37:54   guys were talking and if you start with [TS]

00:37:56   the cases so you're picking effectively [TS]

00:37:58   which watch to get it it shows you all [TS]

00:38:01   the different sizes and colors and [TS]

00:38:03   whatnot and as you go through them and [TS]

00:38:06   pick one so if you take for example the [TS]

00:38:08   42 millimeter silver aluminum case and [TS]

00:38:11   then there's links at the bottom i'm [TS]

00:38:12   looking on a desktop you by model and [TS]

00:38:14   then that's where you go to actually buy [TS]

00:38:15   it what's interesting is it's it starts [TS]

00:38:18   at 269 for the 30-millimeter or 299 for [TS]

00:38:22   the 42 millimeter but then as you scroll [TS]

00:38:24   down its which series do you want to 99 [TS]

00:38:27   for the series 1 or 3 99 for the series [TS]

00:38:29   2 and I find that interesting because [TS]

00:38:31   there's no clear distinction like are [TS]

00:38:34   you buying an iphone 6 or you buyers its [TS]

00:38:37   success actually or you buying an iphone [TS]

00:38:40   7 like that in my recollection is that [TS]

00:38:42   was always a fork in the road [TS]

00:38:44   whereas here it's just hey you want to [TS]

00:38:46   get a 42 millimeter silver aluminum case [TS]

00:38:48   apple watch what flavor do you want do [TS]

00:38:51   you want series 1 series to you know [TS]

00:38:53   3842 pick your poison and that that to [TS]

00:38:56   my recollection is different than the [TS]

00:38:58   way it used to be and smart because I [TS]

00:39:00   think like you guys were saying even [TS]

00:39:02   though this is pitched as a fitness [TS]

00:39:03   device if you're not someone who's [TS]

00:39:06   working outside or working out in a [TS]

00:39:09   swimming pool [TS]

00:39:10   why would you need the series to maybe [TS]

00:39:13   you always work out on a treadmill or [TS]

00:39:15   maybe you never ever take this thing [TS]

00:39:17   into any sort of water [TS]

00:39:19   save yourself the money like marco was [TS]

00:39:21   saying get the series wanted it's [TS]

00:39:23   effectively just as good if those things [TS]

00:39:25   are not your priority [TS]

00:39:26   I just thought that was cool it was the [TS]

00:39:28   screens on the bright either there are [TS]

00:39:30   other actually that's true that's true [TS]

00:39:31   I'd forgotten about that but yeah i just [TS]

00:39:34   i think this is a very smart way of [TS]

00:39:35   handling it now to come to the addition [TS]

00:39:38   i did not realize that the ceramic was [TS]

00:39:41   the addition until Marco mentioned [TS]

00:39:42   earlier I I heard them talk about the [TS]

00:39:44   ceramic i didn't i didn't know that that [TS]

00:39:46   was taking the moniker edition which [TS]

00:39:49   apparently it is and so I'm sorry I [TS]

00:39:50   interrupted interrupted you before i [TS]

00:39:52   believe is Marco that was talking so [TS]

00:39:54   tell me Marco is a watch nerd why would [TS]

00:39:57   i want a ceramic watch ceramic is really [TS]

00:40:00   shiny [TS]

00:40:00   it looks really cool in person it is an [TS]

00:40:03   extremely hard material it is very [TS]

00:40:06   scratch and dent resistant more so than [TS]

00:40:09   almost anything else you can make a [TS]

00:40:11   watch out of its kind of like sapphire [TS]

00:40:13   in that way you know it's very very very [TS]

00:40:14   high on the hardness scale and you [TS]

00:40:16   basically can you basically can't [TS]

00:40:18   scratch it or dent it easily [TS]

00:40:21   however it does shatter all this [TS]

00:40:23   hardness you know typically do it for [TS]

00:40:25   strength you will you you need to be [TS]

00:40:27   able to take dense and flex so typically [TS]

00:40:30   materials that are extremely hard also [TS]

00:40:32   have a problem of shattering if they get [TS]

00:40:34   enough enough of an impact so basically [TS]

00:40:38   it would not be wise to use it on the [TS]

00:40:40   sport model and that's probably one of [TS]

00:40:42   the reasons why they haven't and the [TS]

00:40:44   other reason they haven't is because [TS]

00:40:45   ceramic for you know in in the context [TS]

00:40:47   of making watches out of it [TS]

00:40:49   ceramic is still fairly expensive and [TS]

00:40:52   difficult to to manufacture just you [TS]

00:40:54   know it's not that it can't be done it [TS]

00:40:56   just it costs a lot to do it and it's it [TS]

00:40:58   takes you know a little more specialized [TS]

00:41:00   machining and and techniques and [TS]

00:41:01   everything else so typically you don't [TS]

00:41:04   find a lot of low and watching no [TS]

00:41:05   ceramic it's just it's not worth the [TS]

00:41:07   cost to do it [TS]

00:41:08   this is exactly the kind of thing Apple [TS]

00:41:10   should be doing because Apple is really [TS]

00:41:13   good at exactly that kind of problem of [TS]

00:41:15   mass-producing things that most people [TS]

00:41:18   can't make very well or at all or two [TS]

00:41:22   good quality or volumes standards [TS]

00:41:24   because it takes incredible [TS]

00:41:26   manufacturing expertise or incredible [TS]

00:41:28   investment upfront and high-end machines [TS]

00:41:30   or something like that [TS]

00:41:32   Apple's very good at that so look at the [TS]

00:41:34   previous Apple watch they had the [TS]

00:41:35   amazing dlc space black steel watch the [TS]

00:41:39   Watchers they still sell thank God [TS]

00:41:41   because it's amazing the the the space [TS]

00:41:44   black which is what they call the space [TS]

00:41:45   black watch the coating on that also is [TS]

00:41:48   extremely hard and pretty much [TS]

00:41:50   impossible to scratch or showing damage [TS]

00:41:52   for but because it is simply a coating [TS]

00:41:55   on stainless steel that will not have a [TS]

00:41:56   shattering problem so honestly if you [TS]

00:41:58   want to watch us going to look really [TS]

00:42:00   good no matter how much damage it takes [TS]

00:42:01   get the space Blackwatch with the link [TS]

00:42:04   bracelet but that's that's the one to [TS]

00:42:05   get [TS]

00:42:06   but if you you know if you're going to [TS]

00:42:10   be doing high impact stuff get the [TS]

00:42:12   aluminum one and just accept that you [TS]

00:42:14   might you know chip it or scratch it or [TS]

00:42:16   or scratch the screen because you know [TS]

00:42:17   if you hit hard and I think that's [TS]

00:42:19   better than chattering whole watch the [TS]

00:42:20   ceramic one is is gonna be really nice [TS]

00:42:23   for you know I i love that they have [TS]

00:42:25   taken the addition which was completely [TS]

00:42:28   out of reach for everybody who would buy [TS]

00:42:29   an Apple watch you know regular watches [TS]

00:42:31   you know if you go by a solid-gold [TS]

00:42:33   regular watch your gonna spend over 10 [TS]

00:42:35   grand [TS]

00:42:36   no question like the and probably over [TS]

00:42:37   20 so that was not unreasonable price [TS]

00:42:40   for a solid-gold high-end watch but [TS]

00:42:44   that's not really what people want if [TS]

00:42:45   they're buying a solid-gold high and [TS]

00:42:47   watched a wonder like a mechanical [TS]

00:42:49   beauty piece that's going to last [TS]

00:42:50   decades or more they don't want a [TS]

00:42:53   technology that's going to perform like [TS]

00:42:55   an iPad one you know and and be about as [TS]

00:42:57   useful as I had one in five years [TS]

00:42:59   so anyway this is a smarter way to go [TS]

00:43:01   bring the price way down the addition [TS]

00:43:03   the this is the new addition the ceramic [TS]

00:43:05   is 1,300 bucks that's a great price [TS]

00:43:07   point for this kind of kids it's like [TS]

00:43:09   that's roughly what the what the [TS]

00:43:10   high-end link bracelet ones cost plus [TS]

00:43:12   like a couple hundred and that's roughly [TS]

00:43:13   what the what the Hermes ones cost so [TS]

00:43:15   that's that's a great price point for [TS]

00:43:16   this the the one weird thing about it i [TS]

00:43:19   think is that if you go to any place [TS]

00:43:21   that sells ceramic watches and you can't [TS]

00:43:23   miss the ceramic watch case because it [TS]

00:43:25   is glowing and bright because ceramics [TS]

00:43:27   it's usually very highly polished and [TS]

00:43:29   they usually have link bracelets too and [TS]

00:43:30   so you see like all these incredibly [TS]

00:43:32   shiny white services next to all the [TS]

00:43:35   incredibly shiny black ceramic services [TS]

00:43:38   and if I had to take a guess black [TS]

00:43:40   ceramic watches are probably way more [TS]

00:43:42   popular than white ceramic watches [TS]

00:43:45   so I do wonder why now [TS]

00:43:48   a day after labor day they have unveiled [TS]

00:43:50   a white ceramic watch and not a black [TS]

00:43:54   one in addition or instead Jony ive has [TS]

00:43:57   a lot of white pants haha maybe in [TS]

00:44:00   California they can wear while you're I [TS]

00:44:03   don't know [TS]

00:44:03   so yeah that that's a weird thing maybe [TS]

00:44:05   down the maybe down the road we will get [TS]

00:44:07   a look at that you get the black one [TS]

00:44:09   maybe at the spring you know refresh [TS]

00:44:11   event or something who knows but that is [TS]

00:44:14   kind of a weirdo mission to offer white [TS]

00:44:16   ceramic in the addition and not offer [TS]

00:44:18   black ceramic because black ceramic is [TS]

00:44:19   very popular so we'll see about that [TS]

00:44:23   the other thing about the you know [TS]

00:44:24   there's the entire mass collection and [TS]

00:44:25   that's not entirely new because we've [TS]

00:44:28   had that for a while but that too i [TS]

00:44:30   think is interesting you know if you [TS]

00:44:32   look at an actual term as watch it's not [TS]

00:44:34   an Apple watch the you know they sell [TS]

00:44:35   lots of watches themselves there's [TS]

00:44:38   actually one that I really like a lot [TS]

00:44:39   called the slim God have the slim d her [TS]

00:44:42   meds de armas i I'm so sorry to the [TS]

00:44:45   entire nation of France it's a beautiful [TS]

00:44:47   watch it seven thousand dollars and I [TS]

00:44:50   don't think I want to spend seven [TS]

00:44:52   thousand dollars on that watch even [TS]

00:44:53   though it's beautiful to get the Hermes [TS]

00:44:55   name and undermanned strap on a [TS]

00:44:58   nice-looking watch for a thousand bucks [TS]

00:45:00   is actually a pretty good bye in the [TS]

00:45:03   watch world you know and and that is [TS]

00:45:05   that is expensive compared to the apple [TS]

00:45:08   watch will you call the apple watch [TS]

00:45:09   sport but for people who want something [TS]

00:45:11   nice and willing to spend a little bit [TS]

00:45:13   more that's not that different like that [TS]

00:45:14   that's that's within reach right it's [TS]

00:45:16   still a lot of money but it's within [TS]

00:45:17   reach [TS]

00:45:18   so I think bringing the whole the whole [TS]

00:45:20   price ceiling down from literally [TS]

00:45:22   $15,000 down to like 1400 i think is [TS]

00:45:27   really smart [TS]

00:45:28   yeah I didn't realize until you just [TS]

00:45:30   said that that the new ceramic edition [TS]

00:45:33   is just barely more than the super fancy [TS]

00:45:38   Darth Vader setup you have stainless [TS]

00:45:41   steel with space black and all that [TS]

00:45:44   stuff that's that's much I mean I [TS]

00:45:46   obviously 13 or 1500 or whatever it is [TS]

00:45:48   is a lot less than 10 plus thousand but [TS]

00:45:50   I didn't realize it is just a hop skip [TS]

00:45:52   and a jump away from from the more [TS]

00:45:55   expensive regular ones that's that's [TS]

00:45:57   impressive and I dig it [TS]

00:45:58   I imagine Jony ive has a white ceramic [TS]

00:46:01   link bracelet that is wearing right now [TS]

00:46:02   with the ceramic watch it I'm also [TS]

00:46:06   surprised they don't have black and I'm [TS]

00:46:07   also surprised there's no ceramic link [TS]

00:46:09   bracelet that's even a thing that they [TS]

00:46:10   do it because it was just go together so [TS]

00:46:12   nicely but gotta leave room for the you [TS]

00:46:15   know [TS]

00:46:15   twice-yearly updates and like a totally [TS]

00:46:18   see that making a black ceramic one of [TS]

00:46:20   these yeah and I'm surprised there [TS]

00:46:23   weren't that many new straps that was I [TS]

00:46:25   mean maybe there were some new colors [TS]

00:46:26   mixed in there but the only one I really [TS]

00:46:28   noticed was the nike one with the holes [TS]

00:46:29   in it which I thought looked pretty cool [TS]

00:46:30   like that whole watch the lucky wait all [TS]

00:46:33   I don't god i can't i can't back you [TS]

00:46:35   know [TS]

00:46:35   yeah you got that look good [TS]

00:46:38   I mean I wouldn't wear it on my wrist [TS]

00:46:40   but doesn't it looks cool as like as a [TS]

00:46:42   sculpture as like a connection don't [TS]

00:46:45   think is cool as the as the iphone 5c [TS]

00:46:48   whole cases remember those no it's cool [TS]

00:46:51   it's cooler than that i actually didn't [TS]

00:46:53   think those were bad this is [TS]

00:46:55   I think it's the colors that drive me so [TS]

00:46:57   crazy like the look of it in and of [TS]

00:46:59   itself like if it was just black let's [TS]

00:47:01   say you're just white I don't think the [TS]

00:47:03   the hole cut out the cross drill look is [TS]

00:47:06   that bad but these god-awful neon colors [TS]

00:47:09   are no thanks nike brand is branded [TS]

00:47:11   within an inch of its life like the [TS]

00:47:13   whole you look at that you know that's [TS]

00:47:14   like a branded like the whole thing is [TS]

00:47:16   just the colors match on the screen and [TS]

00:47:18   on the thing and the whole nike with the [TS]

00:47:19   the font and everything like that is a [TS]

00:47:21   better than nike sport while I look at [TS]

00:47:23   the stuff that they sell that that is [TS]

00:47:25   exactly on-brand for them and I even [TS]

00:47:27   give them credit for saying you know [TS]

00:47:28   what we have holes in it and it's not [TS]

00:47:30   just like we had to come up with some [TS]

00:47:31   way to add me on it's vaguely functional [TS]

00:47:34   like it's going to be a sport watch this [TS]

00:47:35   one most certainly breathe more than one [TS]

00:47:37   that doesn't have holes because the [TS]

00:47:38   holes are pretty darn big [TS]

00:47:39   so you know if you if if you're already [TS]

00:47:42   buying me on nike running shoes and and [TS]

00:47:46   like headbands and like all the other [TS]

00:47:47   outfits and just spandex or whatever [TS]

00:47:49   like this fits right in with that [TS]

00:47:51   aesthetic you don't let you know where [TS]

00:47:54   to dinner ahead me because it's a [TS]

00:47:56   glowing green black thing with this [TS]

00:47:58   weird slightly haunted but uh i think it [TS]

00:48:02   is exactly on brand and when you have a [TS]

00:48:04   million different kinds of watch again I [TS]

00:48:05   think it looks less ridiculous than that [TS]

00:48:07   double cuff thing that remains thing [TS]

00:48:10   with the that too high i don't [TS]

00:48:12   understand most like the one that wraps [TS]

00:48:14   around twice [TS]

00:48:15   yeah I know what yeah the one that has [TS]

00:48:16   two parallel straps like all right we do [TS]

00:48:19   we have some sort of this is like some [TS]

00:48:20   sort of disease where you're afraid that [TS]

00:48:21   the watch is going to the part you need [TS]

00:48:23   to just keep adding more and more strap [TS]

00:48:25   so that you need to put it on if that [TS]

00:48:26   was the reason no but it that's like I'm [TS]

00:48:28   looking at the picture of like the other [TS]

00:48:30   one with the two buckles like how many [TS]

00:48:31   hands do you need to put this watch on [TS]

00:48:33   like isn't only people with assistance [TS]

00:48:35   to help them get dressed like a risk the [TS]

00:48:37   risk course it but yeah it's gonna [TS]

00:48:38   eventually they're going to be lacing [TS]

00:48:41   them up [TS]

00:48:41   it definitely a part of even though i'm [TS]

00:48:43   so into watches that's definitely part [TS]

00:48:45   of fashion I do not understand at all [TS]

00:48:46   goodness aight so all-in-all summarize [TS]

00:48:50   the watch i I'm giving us two thumbs up [TS]

00:48:53   I i think this looks great a few people [TS]

00:48:55   seemed perturbed [TS]

00:48:57   that this didn't include a cellular [TS]

00:49:00   modem maybe if and when that time comes [TS]

00:49:03   which presumably it will maybe all think [TS]

00:49:06   my goodness i want this it's amazing but [TS]

00:49:08   sitting here now i don't think i really [TS]

00:49:11   need or necessarily want to cellular [TS]

00:49:14   modem i watch my watch is always within [TS]

00:49:16   reach of my phone or within a Wi-Fi [TS]

00:49:18   connection my phone i don't i'm not [TS]

00:49:21   disappointed by that I think adding gps [TS]

00:49:23   smart I think adding the battery to [TS]

00:49:24   offset that new a power-hungry gps is [TS]

00:49:27   smart I think this looks great in [TS]

00:49:29   keeping the series one around while [TS]

00:49:31   giving it that shadow update like you [TS]

00:49:33   guys are talking about is smart guy i am [TS]

00:49:35   all on board with this [TS]

00:49:36   I don't think i'm going to get a new one [TS]

00:49:39   I would like the GPS but it's not do or [TS]

00:49:42   die for me i would like the better of [TS]

00:49:46   water protection but again not not do or [TS]

00:49:49   die for me so i think i'm gonna wait but [TS]

00:49:52   man if you're thinking about napping [TS]

00:49:54   watch now's the time [TS]

00:49:56   this is a great great great lineup yeah [TS]

00:49:58   I mean like the cellular modem that was [TS]

00:49:59   never gonna happen this year I mean if [TS]

00:50:01   you if you look at like if you look at [TS]

00:50:03   the limitations of they have you know [TS]

00:50:05   this this very low compared to a phone [TS]

00:50:07   this very very small enclosure here that [TS]

00:50:10   has to sell for a very low price point [TS]

00:50:12   and has to have very long battery life [TS]

00:50:14   the the limitations of what they can [TS]

00:50:17   cram in there both space-wise and for [TS]

00:50:19   power and heat concerns they can bear [TS]

00:50:22   just just now like a year and a half [TS]

00:50:24   after they launched the original watch [TS]

00:50:26   they can now just barely get it [TS]

00:50:29   performing well to just do like local [TS]

00:50:31   stuff but they just hit buttons and [TS]

00:50:33   change screens they can barely achieve [TS]

00:50:35   that now so the idea of throwing in a [TS]

00:50:38   cellular modem and having having enough [TS]

00:50:40   like free space and power and budget to [TS]

00:50:45   have all that in there i think it's it's [TS]

00:50:48   just unrealistic that was never going to [TS]

00:50:49   happen this year we're lucky we got gps [TS]

00:50:51   agree but all in all you're pleased with [TS]

00:50:53   Marco absolutely i mean you know I still [TS]

00:50:56   don't really think it's for me but if I [TS]

00:50:57   if I decided to to go back to being an [TS]

00:50:59   Apple watch where every day I would [TS]

00:51:01   absolutely get one of the new series two [TS]

00:51:03   models probably probably stainless steel [TS]

00:51:05   like I have like I had before because [TS]

00:51:07   that's that's like a good balance for me [TS]

00:51:09   of like [TS]

00:51:09   looks and and budget and functionality [TS]

00:51:12   but yeah a solid solid update and I [TS]

00:51:15   think we what remains to be seen is how [TS]

00:51:19   much faster the cpu is in reality that [TS]

00:51:22   that I think i'm looking forward to [TS]

00:51:24   people's reactions and reviews to see [TS]

00:51:26   that in practice and to see if there's [TS]

00:51:28   any other downsides like is the battery [TS]

00:51:29   life you know substantially different or [TS]

00:51:31   worse under certain users profiles or [TS]

00:51:33   whatever else but it's probably gonna be [TS]

00:51:36   really good so i would say if you are an [TS]

00:51:38   Apple watch user and you wouldn't miss a [TS]

00:51:40   few hundred dollars by the new one and I [TS]

00:51:43   we haven't mentioned and I don't want to [TS]

00:51:45   talk about it now because I think we [TS]

00:51:46   covered it relatively well in the wdc [TS]

00:51:49   episode but watch 3 is great i think [TS]

00:51:51   it's a little overblown right now how [TS]

00:51:55   much more instant everything is but i [TS]

00:51:56   think a lot of that is coming from me [TS]

00:51:58   not having watch os3 built third-party [TS]

00:52:01   apps but watch 3 is great and made my [TS]

00:52:04   Apple watch series 0 feel a heck of a [TS]

00:52:08   lot better and i really like the changes [TS]

00:52:11   they've done to the way watch us three [TS]

00:52:13   works or change they've done between two [TS]

00:52:15   and three [TS]

00:52:16   so all good things in the watch but John [TS]

00:52:18   I why don't you wrap it up for us as [TS]

00:52:21   someone who has stopped wearing is Apple [TS]

00:52:22   watch i still have fun feelings about it [TS]

00:52:24   i still look at it occasionally once in [TS]

00:52:27   awhile i wear it mostly I stopped [TS]

00:52:29   wearing just because I'm not a watch [TS]

00:52:30   person and this wasn't able to get me [TS]

00:52:31   over the hump but all that said none of [TS]

00:52:33   these new watches are making me want to [TS]

00:52:35   buy them i'm still waiting to see like [TS]

00:52:38   the next generation to get it slim down [TS]

00:52:40   to two you know did the actual big [TS]

00:52:43   redesign but I think marco Belinelli had [TS]

00:52:45   earlier he said the most important [TS]

00:52:47   aspect of this watches on it from the [TS]

00:52:50   perspective of technical person is that [TS]

00:52:52   is now under exactly safe to tell anyone [TS]

00:52:55   just going to the store and buy an Apple [TS]

00:52:56   watch because none of them are stickers [TS]

00:52:58   with the game I mean even if they just [TS]

00:53:01   on the hardware that would be true but [TS]

00:53:02   the hardware plus watch us 3i feel [TS]

00:53:06   confident that anybody who is vaguely [TS]

00:53:08   interested go in there and whichever one [TS]

00:53:10   you buy be great to be aware like you [TS]

00:53:12   know about the gps because i think that [TS]

00:53:13   is if they had to pick one feature to [TS]

00:53:15   add for the big battery they pick the [TS]

00:53:16   right one because i know a lot of people [TS]

00:53:18   who I mean my wife included she has [TS]

00:53:20   giant clunky garmin gps watch [TS]

00:53:23   because if you're a runner and you want [TS]

00:53:25   to keep track of your run you wanna show [TS]

00:53:26   me exactly where I ran like my exact [TS]

00:53:29   route like that's that's that's an [TS]

00:53:31   important feature and to have to have [TS]

00:53:33   your big clunky phone with you [TS]

00:53:35   especially if it's a plus is difficult [TS]

00:53:37   to find if I like a belt to strap it to [TS]

00:53:38   and then you're wearing your watch and [TS]

00:53:39   so she ends up just wearing the garmin [TS]

00:53:41   gps thing because you can bring one [TS]

00:53:42   thing with her [TS]

00:53:43   these are both good products series 1 [TS]

00:53:46   series to both good products the fatter [TS]

00:53:49   watch now that i know it's a millimeter [TS]

00:53:51   federal reminds me a little bit of my [TS]

00:53:52   beloved ipad3 up but no good like I said [TS]

00:53:58   that the surrounding everything about it [TS]

00:53:59   like this [TS]

00:54:00   this I think is the the right compromise [TS]

00:54:03   between new features new technology and [TS]

00:54:06   everything while we wait for the big [TS]

00:54:08   redesigned Apple watch series 3 or [TS]

00:54:10   whatever they they changed to so I'm I'm [TS]

00:54:13   not tempted to buy one but I am happy [TS]

00:54:15   with the update the only thing i would [TS]

00:54:17   say though is that with the exception of [TS]

00:54:19   the GPS which as you mentioned that's no [TS]

00:54:20   small thing because you know as we've [TS]

00:54:22   been taught everyone talking about like [TS]

00:54:24   the Apple watch has really found its [TS]

00:54:25   market in fitness tracking like that's [TS]

00:54:27   such a big part of it [TS]

00:54:29   FYI people buy it and why people use it [TS]

00:54:31   so to add one big thing to help that [TS]

00:54:35   market tremendously is totally worth it [TS]

00:54:37   and told the right call but i will say [TS]

00:54:39   that other than gps they didn't really [TS]

00:54:42   address any of the reasons why you [TS]

00:54:44   wouldn't have wanted one before so [TS]

00:54:45   basically like if you were already into [TS]

00:54:47   the apple watch this is a great update [TS]

00:54:49   if you didn't buy one before for a [TS]

00:54:51   particular reason other than gps that [TS]

00:54:54   reason probably still applies one more [TS]

00:54:57   thing in the water before we leave I [TS]

00:54:58   left out the most important reason for [TS]

00:55:00   my for my life my personal life my wife [TS]

00:55:04   I assume will be getting a new Apple [TS]

00:55:06   watch she does not have an Apple watch [TS]

00:55:08   she's thought about getting to see in [TS]

00:55:10   mind knows what it's like she's thought [TS]

00:55:11   about getting it but for a variety of [TS]

00:55:13   reasons just never gotten over the hump [TS]

00:55:15   for that I mean your partner is that she [TS]

00:55:17   can't wear it in all places a network so [TS]

00:55:19   should we can graph it everywhere work [TS]

00:55:21   most places or can wear the apple watch [TS]

00:55:23   is kind of a pain place that she does [TS]

00:55:24   run she does use a big clunky garmin gps [TS]

00:55:27   thing when she runs she does have a fit [TS]

00:55:30   so she's got the garments fit and she [TS]

00:55:32   got the iphone [TS]

00:55:34   the thing is going to put over the edge [TS]

00:55:35   its Pokemon go on the watch [TS]

00:55:38   that's fine because she still playing [TS]

00:55:41   pokemon go [TS]

00:55:42   it's really difficult with the success [TS]

00:55:43   plus like to just have a big phone out [TS]

00:55:45   and the game makes you either have the [TS]

00:55:48   phone out or have it in like it's not [TS]

00:55:50   like the sleep mode where you turn [TS]

00:55:51   upside down the screen goes off and [TS]

00:55:53   never quite works right it's a little [TS]

00:55:54   buggy but to be able to do like I now I [TS]

00:55:57   don't know about the game with a strike [TS]

00:55:58   0 you can incubate your eggs and see how [TS]

00:55:59   much time you have left the ball like I [TS]

00:56:01   know what all those things are and I [TS]

00:56:02   know that she does it with her giant [TS]

00:56:04   phone out if she could just do it with [TS]

00:56:05   the watch this is I almost guarantee [TS]

00:56:08   that she's going to get an Apple watch [TS]

00:56:10   and show claim it's not because of [TS]

00:56:11   pokemon go but it kinda is [TS]

00:56:14   we also sponsor this week by tracker now [TS]

00:56:17   smart car smartphone smart home [TS]

00:56:20   technology has made everything smart but [TS]

00:56:22   losing stuff still makes people feel [TS]

00:56:24   really dumb now [TS]

00:56:25   people lose stuff all the time just miss [TS]

00:56:27   placing things you know your your keys [TS]

00:56:29   your wallet your briefcase whatever else [TS]

00:56:31   tracker that's tra see our tracker makes [TS]

00:56:35   losing things a thing of the past [TS]

00:56:37   trackers a coin-sized device that [TS]

00:56:39   locates misplaced keys wallets bad [TS]

00:56:41   computers anything you can attach it to [TS]

00:56:42   in seconds just pair tracker to your [TS]

00:56:45   smartphone it's a little button things [TS]

00:56:47   like barely as big as a keychain you [TS]

00:56:50   pair tracker your smartphone you can [TS]

00:56:51   attach it to anything and then finds [TS]

00:56:53   precise location by tapping a button [TS]

00:56:55   it's that easy [TS]

00:56:57   so you lose your phone push the button [TS]

00:56:59   on tracker and your phone will ring it [TS]

00:57:01   will make an alert sound even if it's on [TS]

00:57:02   silent mode you can also do it in [TS]

00:57:04   reverse [TS]

00:57:05   you can if you if you have the device [TS]

00:57:08   but you don't know where the the tracker [TS]

00:57:09   is you can like go to the track wrapping [TS]

00:57:11   your phone and say hey finds device and [TS]

00:57:13   then the tracker itself will will be so [TS]

00:57:15   it's really cool how you can you can [TS]

00:57:16   find things both ways with this thing [TS]

00:57:18   it's great for any kind of misplaced [TS]

00:57:20   often this place things you can have [TS]

00:57:21   more than one pair of your phone never [TS]

00:57:23   lose anything again with trackir listen [TS]

00:57:25   to this show get a special discount of [TS]

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00:57:29   here's the thing that product names [TS]

00:57:30   tracker but to get you have to go to the [TS]

00:57:32   tracker so the th e tracker dot com tra [TS]

00:57:36   cker there the tracker com enter promo [TS]

00:57:40   code ATP the hardest thing you'll ever [TS]

00:57:42   have to find again is their website once [TS]

00:57:44   you find that at the tracker com [TS]

00:57:47   you will get trackers and you'll find [TS]

00:57:48   everything else in your life much much [TS]

00:57:49   more easily go to the tracker com right [TS]

00:57:52   now and to promote ETP for thirty [TS]

00:57:54   percent off your entire order against [TS]

00:57:56   the tracker com promo code ATP thank you [TS]

00:57:58   very much [TS]

00:57:59   ah we have not yet mentioned vastly [TS]

00:58:05   improve diversity of the presentation [TS]

00:58:08   crew on on on this presentation I yeah [TS]

00:58:12   from the start it was a lot better i was [TS]

00:58:15   disappointed and I gotta can never get [TS]

00:58:18   her name pronounced right but bozeman [TS]

00:58:20   st. John i believe is Richard discipline [TS]

00:58:22   i was disappointed she wasn't there [TS]

00:58:24   because she just killed it at WTC but [TS]

00:58:27   many many many more not white not dude [TS]

00:58:31   faces which is a vast improvement i was [TS]

00:58:33   really happy to see although Jason [TS]

00:58:37   pointed out earlier jason allen pointed [TS]

00:58:39   out earlier that most of that diversity [TS]

00:58:42   was either in the photography that was [TS]

00:58:44   shown by the white dudes or by third [TS]

00:58:48   parties that were coming on stage some [TS]

00:58:50   of it was apple themselves but a lot of [TS]

00:58:51   it was the third parties which is a bit [TS]

00:58:53   of a bummer but i'll take any [TS]

00:58:55   improvement any improvement at all so [TS]

00:58:58   that's that's a good step [TS]

00:58:59   yeah basically its progress but we're [TS]

00:59:01   not done yep very well summarized it and [TS]

00:59:04   i think the new factor here is they're [TS]

00:59:05   finding new ways to make progress like [TS]

00:59:08   because they again it's tim and fill and [TS]

00:59:12   what's-his-name on the watch sorry i [TS]

00:59:14   can't remember this is a bunch of white [TS]

00:59:15   guys for roughly the same age who are [TS]

00:59:17   still in charge of all these major [TS]

00:59:18   projects right so that isn't changing [TS]

00:59:20   that's difficult to change on a dime but [TS]

00:59:22   you can change was in the product photos [TS]

00:59:24   easily and like it it's amazing that [TS]

00:59:26   hadn't occurred to them to lean on that [TS]

00:59:28   more heavily in the past because they [TS]

00:59:29   have always been a pretty good job at [TS]

00:59:31   that but like you know what if we can't [TS]

00:59:33   do it another if we can't fire Phil and [TS]

00:59:34   replace them right [TS]

00:59:36   we don't want to just lean really hard [TS]

00:59:38   in the other area that we can control [TS]

00:59:39   like it'sit's they're finding more [TS]

00:59:42   levers to pull to try to make an effort [TS]

00:59:45   in this area it's good that they're not [TS]

00:59:46   sort of like deciding that done and just [TS]

00:59:48   coasting yep i was i was pleased to see [TS]

00:59:51   that so iphone 7 they well Phil came [TS]

00:59:55   onstage [TS]

00:59:56   this is phil i think at his best you [TS]

00:59:59   feel [TS]

00:59:59   feel [TS]

01:00:00   we're just really happy really [TS]

01:00:01   enthusiastic and he said that he was [TS]

01:00:05   going to go through ten different points [TS]

01:00:07   to describe the new iphone 7 and 0 I [TS]

01:00:12   think we're just going to go through the [TS]

01:00:13   one by one the very first one does the [TS]

01:00:16   refined was the word to use design which [TS]

01:00:20   outside of colors basically meant move [TS]

01:00:25   the antenna up the antennas up to the [TS]

01:00:29   top into the bottom and otherwise it [TS]

01:00:32   looks about the same to my i actually [TS]

01:00:34   did this is a hanging lantern and see [TS]

01:00:36   the expression from like the [TS]

01:00:37   scriptwriting where you have something [TS]

01:00:39   that doesn't really make sense in the [TS]

01:00:40   plot of your movie and the way you [TS]

01:00:41   handle this by having one of the [TS]

01:00:42   characters in the movie say but this [TS]

01:00:44   doesn't make sense that shouldn't even [TS]

01:00:46   be possible [TS]

01:00:46   yeah let's say that the audience accepts [TS]

01:00:48   all means if no one says the audience's [TS]

01:00:50   insulted like you expected but that's [TS]

01:00:53   not how that works but if someone in the [TS]

01:00:54   movie says but that's not possible that [TS]

01:00:56   shouldn't be happening it's like yeah [TS]

01:00:58   that's what I'm thinking to in the [TS]

01:00:59   audience guy up on the screen now I feel [TS]

01:01:00   better about it so this is the same [TS]

01:01:02   design we've talked about this before [TS]

01:01:03   it's not they haven't changed it i think [TS]

01:01:05   all the old cases fit to like is it [TS]

01:01:06   exactly the same down to the millimeter [TS]

01:01:08   the cases won't fit because the camera [TS]

01:01:10   open Internet totally different [TS]

01:01:12   well on even on the seven yeah it's a [TS]

01:01:14   much bigger camera opening ah is it [TS]

01:01:16   because my up so the exterior dimensions [TS]

01:01:19   all told leaving aside the camera bomb [TS]

01:01:22   the exterior dimensions are identical or [TS]

01:01:26   if not identical then so unbelievably [TS]

01:01:28   freakin clothes that I don't know how [TS]

01:01:30   you can tell the difference but you make [TS]

01:01:33   interesting part point Marco that I [TS]

01:01:34   hadn't considered that the camera bumps [TS]

01:01:36   are different so that might well [TS]

01:01:38   certainly on the seven us some plus I [TS]

01:01:41   mean you don't have a hole for the [TS]

01:01:42   headphone headphone port coming so the [TS]

01:01:44   very least it would be it would be weird [TS]

01:01:45   to put a six on there and have this [TS]

01:01:46   whole way there is nothing but at any [TS]

01:01:49   rate essentially the same design and [TS]

01:01:51   it's and they lead with that with the [TS]

01:01:53   new design and the Johnny I video is [TS]

01:01:55   great because what is he going to say [TS]

01:01:57   about this like he says he's a little [TS]

01:01:59   things you expected to say like this is [TS]

01:02:00   this is our third bite of this Apple is [TS]

01:02:02   the third you know it's the ultimate [TS]

01:02:03   refinement of this [TS]

01:02:04   design right so this is a design they've [TS]

01:02:06   had time to work on first one was little [TS]

01:02:08   bendy second with stiffer and now [TS]

01:02:10   they're just like move the antenna lines [TS]

01:02:12   of you know they just continue can [TS]

01:02:15   imagine if they were forced by you know [TS]

01:02:17   some unseen you know an alien just that [TS]

01:02:19   you have to keep doing this i'm forever [TS]

01:02:20   and just refining Johnny I would [TS]

01:02:22   continue to find ways like reduce moving [TS]

01:02:24   parts and make it better and just you [TS]

01:02:26   know Starlighter but if you watch the [TS]

01:02:28   video again the Johnny a video is [TS]

01:02:30   available on apple's website we called [TS]

01:02:31   the design video [TS]

01:02:33   wait until the last line he says which [TS]

01:02:35   is I forget the exact wording is that [TS]

01:02:39   basically recaps reset the beginning the [TS]

01:02:40   end he says this is the ultimate you [TS]

01:02:43   know incarnation or whatever i'm [TS]

01:02:44   paraphrasing our memory says of this [TS]

01:02:47   design the way he says it is the [TS]

01:02:48   ultimate incarnation of this design like [TS]

01:02:51   says that being a tease holding he's [TS]

01:02:54   hoping the iphone it in his hand while [TS]

01:02:55   he says Michael can't believe they let [TS]

01:02:57   them that intonation going to go listen [TS]

01:02:59   to it again Marco put a clip in right [TS]

01:03:01   here and then we'll be able to hear it [TS]

01:03:02   is it's totally weird [TS]

01:03:06   when complete iphone 7 is the most [TS]

01:03:10   singular the most fault representation [TS]

01:03:13   of this design but honestly tanga landed [TS]

01:03:21   on it or lamp shading it or whatever you [TS]

01:03:23   want to call it for the new design I [TS]

01:03:25   think it worked i mean you know why I [TS]

01:03:26   like we knew about the jet-black ahead [TS]

01:03:28   of time are you did if you're looking at [TS]

01:03:29   rumor sites i really like the jet black [TS]

01:03:32   I think the product shots of this thing [TS]

01:03:34   are amazing I've never been a hater of [TS]

01:03:36   this design as much Marco is i think it [TS]

01:03:38   is perfectly perfectly cromulent design [TS]

01:03:41   has allowed around right angle shouldn't [TS]

01:03:44   have been bendy way too slippery but [TS]

01:03:46   aesthetically speaking the jet black one [TS]

01:03:49   is the first one of this is I'm that [TS]

01:03:51   actually could say that I've like not [TS]

01:03:53   just tolerate and said yes fine it's [TS]

01:03:54   okay i think the jet black one looks [TS]

01:03:56   freaking cold [TS]

01:03:58   can you tell me what cromulent means [TS]

01:03:59   it's not in the Apple dictionary just [TS]

01:04:01   get your boots to take too long so every [TS]

01:04:03   other show okay so i agree with you that [TS]

01:04:08   the jet-black at least aesthetically [TS]

01:04:11   looks awesome i immediately thought to [TS]

01:04:15   myself oh yeah i know what i'm getting [TS]

01:04:17   i'm going to be getting a jet black [TS]

01:04:19   iphone 7 and then i thought other things [TS]

01:04:21   which we'll talk about in a minute but [TS]

01:04:24   what was interesting was i had noticed [TS]

01:04:26   earlier today that Apple basically comes [TS]

01:04:30   out in all but says well the jet black [TS]

01:04:35   one is probably going to get the [TS]

01:04:37   smithereens scratched out of it so it [TS]

01:04:39   says on the page you go to go ahead and [TS]

01:04:42   buy it [TS]

01:04:43   footnote number to the high-gloss finish [TS]

01:04:45   of the jet black iphone 7 is achieved [TS]

01:04:47   through a precision nine step [TS]

01:04:48   anodization and polishing process [TS]

01:04:51   its surface is equally as hard as other [TS]

01:04:53   anodized apple products however its high [TS]

01:04:55   shine may show find microbe raisins with [TS]

01:04:57   use if you're concerned about this we [TS]

01:04:59   suggest you use one of the many cases [TS]

01:05:01   available to protect your iphone or just [TS]

01:05:04   get the black one without the jet yeah [TS]

01:05:08   that I think that's the most important [TS]

01:05:09   aspect is aesthetically speaking before [TS]

01:05:11   we get into how these things might feel [TS]

01:05:12   as the black is back [TS]

01:05:14   I hate the white front of all iOS [TS]

01:05:15   devices i think it's crazy to put a [TS]

01:05:17   actual bright [TS]

01:05:19   white physical device next to your [TS]

01:05:21   screen just makes your skin look dingy [TS]

01:05:22   is your screen is never going to be as [TS]

01:05:24   white as a reflective white surface [TS]

01:05:26   black black using all your product shots [TS]

01:05:28   and makes the surface looks like one big [TS]

01:05:30   giant beetles thing in the screen just [TS]

01:05:31   comes out of it [TS]

01:05:32   black everywhere black front black back [TS]

01:05:34   everywhere black is back [TS]

01:05:36   I'm happy about that and I have two [TS]

01:05:38   blacks it's awesome have not space black [TS]

01:05:40   not space creates in black and jet-black [TS]

01:05:41   and angry that I wish they call the [TS]

01:05:43   piano black but i agree that the the [TS]

01:05:46   shiny black ones I mean I can't even [TS]

01:05:48   look at it can even take it out of the [TS]

01:05:50   case like it's like the guitar and [TS]

01:05:51   spinal tap don't touch it don't even [TS]

01:05:53   look at it like you can't touch that [TS]

01:05:54   with your fingers like it's just you [TS]

01:05:56   know it's like the piano black and [TS]

01:05:58   marcos car i did you have that friend [TS]

01:06:00   near test all right you though it used [TS]

01:06:02   you can't talk touch it you can't [TS]

01:06:04   breathe out you can't do anything with [TS]

01:06:05   it but boy does it look good in product [TS]

01:06:07   shots and it takes a lot to get me [TS]

01:06:09   excited about the same laws in shape [TS]

01:06:11   it's been here for three years but they [TS]

01:06:12   found a way to do it [TS]

01:06:13   yeah visually visually I think this [TS]

01:06:16   looks unbelievably good right so now do [TS]

01:06:18   you think this thing is gonna squirt out [TS]

01:06:20   of our hands like a like one of those [TS]

01:06:21   little uh inverted water balloon things [TS]

01:06:23   mirror you know what those are also saw [TS]

01:06:25   yeah that's what you're talking about [TS]

01:06:26   this so so Gruber was in the the [TS]

01:06:29   hands-on area doing a couple of [TS]

01:06:30   periscopes earlier today and he said [TS]

01:06:33   that that people are asking about the [TS]

01:06:36   grip cut the grittiness of like the two [TS]

01:06:37   different blacks and he said that and [TS]

01:06:39   there's a couple people that backup so [TS]

01:06:40   it's not just him that the the jet black [TS]

01:06:43   super shiny one is almost tacky feeling [TS]

01:06:46   it is surprisingly grippier then the [TS]

01:06:49   regular steel or the regular aluminum [TS]

01:06:50   ones that we've had to date and [TS]

01:06:53   scripture then then you know the the [TS]

01:06:54   matte black one [TS]

01:06:55   so this is going to be interesting you [TS]

01:06:57   know basically what do you choose here [TS]

01:06:59   do you choose something that looks [TS]

01:07:02   better like in pristine conditions but [TS]

01:07:06   it's probably gonna look worse all times [TS]

01:07:09   of day every day in reality after the [TS]

01:07:11   first day you have it but it's easier to [TS]

01:07:13   hold or D or do you go with the one that [TS]

01:07:16   is slippery and harder to hold and [TS]

01:07:18   you'll probably have to have a case with [TS]

01:07:20   it so to me I'm kind of leaning towards [TS]

01:07:22   glossy black jet black [TS]

01:07:24   just because I like having the [TS]

01:07:26   additional grip texture like I and if [TS]

01:07:28   it's gonna look crappy on the back [TS]

01:07:30   oh well you know like I i leave my phone [TS]

01:07:32   so I [TS]

01:07:33   I've been going caseless for the last [TS]

01:07:35   few months I got those the debrand skin [TS]

01:07:38   that mkbhd tell everybody about I got [TS]

01:07:40   those there like 12 bucks for for both [TS]

01:07:43   my my success and then i also have the [TS]

01:07:46   the 69 s + 44 that i bought for testing [TS]

01:07:51   back on the first bus came out I put it [TS]

01:07:53   on both of those just a basic black [TS]

01:07:55   vinyl skin basically and it really [TS]

01:07:58   doesn't improve the grip by a decent [TS]

01:07:59   amount but this sounds like it might [TS]

01:08:02   even be more than that and so if i can [TS]

01:08:05   get a very grippy back like I wonder is [TS]

01:08:07   it going to be as grumpy as the like the [TS]

01:08:10   the old plastic cases on the 5c and the [TS]

01:08:12   3g and 3gs because that would be like if [TS]

01:08:15   it achieves that level of grip [TS]

01:08:17   I don't care how it looks like that that [TS]

01:08:19   would be amazing to hold for a new [TS]

01:08:21   potentially giant phone too because what [TS]

01:08:25   you don't want with these big phones you [TS]

01:08:27   don't want to need a case because cases [TS]

01:08:30   ad size so if your complaint is that the [TS]

01:08:32   phone is too big in your hand or pocket [TS]

01:08:34   the last thing you want to do the bulk [TS]

01:08:36   it up just to add grip because then [TS]

01:08:37   you're making that problem even worse so [TS]

01:08:39   ideally like that with the reason I [TS]

01:08:41   switchback after after about a year and [TS]

01:08:43   a half using the leather case the reason [TS]

01:08:44   switch back to case list with these [TS]

01:08:46   vinyl things is because i wanted a [TS]

01:08:48   smaller pocket sized I want to minimize [TS]

01:08:50   that and it works great and I and that I [TS]

01:08:53   have you know hopefully the full [TS]

01:08:54   usefulness of the of the left side swipe [TS]

01:08:58   the pushing and the force talks about it [TS]

01:08:59   for like all the edge gestures and [TS]

01:09:01   everything which is which are a little [TS]

01:09:02   harder using the leather case so like [TS]

01:09:04   ideally caseless but grippy is the way [TS]

01:09:08   to go so I am totally willing to to get [TS]

01:09:12   the fingerprinting scratch magnet and [TS]

01:09:14   accept it will just never look good as [TS]

01:09:17   long as it works well in my hand because [TS]

01:09:19   when i'm using the phone i'm not looking [TS]

01:09:21   at the back [TS]

01:09:22   fair enough also interesting which was [TS]

01:09:25   not mentioned during the keynote but now [TS]

01:09:26   it's probably pretty good time to say it [TS]

01:09:28   Apple quietly reduce the price of Apple [TS]

01:09:32   was the applecare screen replacement it [TS]

01:09:35   used to be I believe a hundred dollars [TS]

01:09:36   and now it's only 30 which is probably [TS]

01:09:41   going to be enough for me to buy [TS]

01:09:44   applecare for the first time ever [TS]

01:09:46   and potentially enough for me to go [TS]

01:09:49   caseless for the first time in quite a [TS]

01:09:51   long time i think i started using cases [TS]

01:09:54   with the four asks i think that's right [TS]

01:09:57   and I've been in cases of some flavor [TS]

01:10:00   ever since [TS]

01:10:01   if apple care if you get to accidental [TS]

01:10:04   replacement for thirty bucks a pop with [TS]

01:10:06   applecare which i believe is the case [TS]

01:10:07   and i have yet to a record it but how do [TS]

01:10:10   you pronounce a word erect probably [TS]

01:10:12   anyway it I've ideas really like why [TS]

01:10:15   don't you yeah yeah i have yet to [TS]

01:10:17   properly destroy an iphone [TS]

01:10:19   knock on wood I think I might go [TS]

01:10:21   caseless and just get applecare for the [TS]

01:10:23   first time and just take my chances [TS]

01:10:25   because that's not a bad deal to get a [TS]

01:10:28   whole new screen replacement assuming [TS]

01:10:30   there's no other damage to the film I [TS]

01:10:32   have bad news for you you have a replica [TS]

01:10:35   bleah destroy us on the second you get [TS]

01:10:38   that screen replace you can't this is [TS]

01:10:40   another I'm sorry to tell you that the [TS]

01:10:44   ones that once they open up to replace [TS]

01:10:46   the screen and put it back together it's [TS]

01:10:48   never the same [TS]

01:10:49   yeah it's probably right basically right [TS]

01:10:51   yeah i don't know i mean it's not that [TS]

01:10:52   I'm saying i'm planning on dropping the [TS]

01:10:54   thing but for the first time along in a [TS]

01:10:56   long time [TS]

01:10:57   Casey list might be caseless oh my god [TS]

01:11:00   i'm so tempted to hit the bell but [TS]

01:11:02   insert some terrible rim shot laughter [TS]

01:11:08   Wow [TS]

01:11:12   also what about the the shiny the jet [TS]

01:11:16   black business it's kind of I'm not [TS]

01:11:21   gonna say this is the same as the ipod [TS]

01:11:22   nano the scratching rhythmic ipod nano [TS]

01:11:24   but this is aesthetic aside and gripping [TS]

01:11:28   aside this is the wrong material to make [TS]

01:11:32   super shiny I still maintain them up my [TS]

01:11:34   favorite and the best phone design [TS]

01:11:37   aesthetically speaking as just an object [TS]

01:11:39   that you hold in your hand setting aside [TS]

01:11:40   most other things about it is the 4 and [TS]

01:11:43   4s and the black ones obviously the [TS]

01:11:46   black foreign for us had a shiny black [TS]

01:11:49   back to them and that worked because it [TS]

01:11:51   was glass which is incredibly [TS]

01:11:53   scratch-resistant unlike this surface [TS]

01:11:56   which apparently sneeze on its going to [TS]

01:11:57   get scratched even if you put a case on [TS]

01:11:59   it was gonna get scratched please [TS]

01:12:00   in between the case and your shiny black [TS]

01:12:02   back is going to be some tiny little [TS]

01:12:04   piece of dust that's going to leave a [TS]

01:12:05   microscopic scratches on it right but [TS]

01:12:08   speaking of thirty dollars screen [TS]

01:12:10   replacements glass back [TS]

01:12:11   not a great idea because now you have [TS]

01:12:13   two sides that can shatter and people [TS]

01:12:14   did so i'm assuming the 10th anniversary [TS]

01:12:19   iphone 8 complete edge-to-edge piece of [TS]

01:12:21   glass blah blah that presentation should [TS]

01:12:24   have parts of it they were omitted for [TS]

01:12:26   this one's parts that emphasize how much [TS]

01:12:29   stronger the glasses and how much it [TS]

01:12:31   resists shattering and instead bends and [TS]

01:12:34   you know how much stiffer the cases like [TS]

01:12:36   just all the damage aspects they leaned [TS]

01:12:39   on waterproofing and appropriate which [TS]

01:12:40   is great and I'm glad they're advancing [TS]

01:12:42   on those fronts but drop ability wise [TS]

01:12:45   this one is just a shadowy as the other [TS]

01:12:47   ones and now if you get the jet black [TS]

01:12:48   one [TS]

01:12:49   it's like the scratches thing that could [TS]

01:12:51   review that Apple has ever shipped [TS]

01:12:53   according to their own documentation [TS]

01:12:54   here except for the ipod nano so I think [TS]

01:12:57   if you you know it if you just wanted [TS]

01:12:59   for grittiness that's fine i think if [TS]

01:13:01   you buy this and use about a case or [TS]

01:13:03   infuse it with the case you have to [TS]

01:13:04   embrace the idea that it's going to get [TS]

01:13:05   scuffed up and I don't know maybe it [TS]

01:13:07   will look good when it scuffed up or [TS]

01:13:08   maybe like Marco you shouldn't care but [TS]

01:13:11   it's another one of those products that [TS]

01:13:12   unfortunately you have to divorce to the [TS]

01:13:15   reality of apple product shots from the [TS]

01:13:18   product that you're gonna actually [TS]

01:13:18   unwrapped because they're mostly [TS]

01:13:20   unrelated to each other and just make [TS]

01:13:22   your peace with what's going to really [TS]

01:13:23   be like to own it but [TS]

01:13:24   that aesthetic shiny black that [TS]

01:13:27   maintains the forum for us did that like [TS]

01:13:30   because it's not you can make glass [TS]

01:13:32   pretty hard and scratch proof so if you [TS]

01:13:34   didn't drop it and shadow either side of [TS]

01:13:36   it like a look at my wife's for us right [TS]

01:13:38   now it still looks pretty darn good i [TS]

01:13:40   mean i looked almost like its new that [TS]

01:13:42   was an incredibly good design if you're [TS]

01:13:44   going to do glossy you have to do is [TS]

01:13:45   something that's scratch-resistant [TS]

01:13:47   otherwise you're just inviting trouble [TS]

01:13:49   and so apples inviting trouble with the [TS]

01:13:50   jet black thing but it looks really cool [TS]

01:13:53   well yeah it looks really cool in [TS]

01:13:55   pictures and videos and yeah i remember [TS]

01:13:57   no one has ever touched it yeah i guess [TS]

01:13:59   if you look at also in groupers [TS]

01:14:00   periscope that this is one I believe was [TS]

01:14:03   the second one the hands-on area you can [TS]

01:14:05   see like the phone was in the hands-on [TS]

01:14:06   area like what one point he like those [TS]

01:14:08   like an angle shot and you can just see [TS]

01:14:10   like it's covered in fingerprints and [TS]

01:14:13   that's like from a few and then they had [TS]

01:14:15   people like the staffers who were there [TS]

01:14:17   running the hands-on area people were [TS]

01:14:20   saying that they they would wipe them [TS]

01:14:21   down with polishing cloth between each [TS]

01:14:23   person handling them most of the time [TS]

01:14:25   and this one was just like one that was [TS]

01:14:27   lying down flat on the table which [TS]

01:14:28   obviously was handled by like two or [TS]

01:14:29   three people maybe at most and it was [TS]

01:14:32   covered in figure 4 it's like it [TS]

01:14:34   you're basically your phone if you get [TS]

01:14:37   the jet black will never look the way it [TS]

01:14:40   like by the time you're unwrapping it [TS]

01:14:42   and plugging it into sync everything [TS]

01:14:43   over if you do everything with itunes [TS]

01:14:44   like like a like a smart person with [TS]

01:14:46   backups because you then you don't enter [TS]

01:14:48   your password all over again if you [TS]

01:14:49   click the incorrect backups box anyway [TS]

01:14:51   like by the time you're done like [TS]

01:14:53   setting up your phone it's not gonna do [TS]

01:14:54   that anymore like you won't even get a [TS]

01:14:56   day with it looking like that yeah you [TS]

01:14:57   can't you can't touch it you can't touch [TS]

01:14:59   you can't expose it to the air before [TS]

01:15:00   starting like you just get and here's [TS]

01:15:03   the thing the front of all our phones [TS]

01:15:04   already looks gross like we are [TS]

01:15:07   exuding oil all the time our little [TS]

01:15:09   fleshy appendages are just gross and [TS]

01:15:11   they're like constantly like that's just [TS]

01:15:12   the way it is it if you touch things [TS]

01:15:14   with your bare fingers they will be [TS]

01:15:15   gross the front of the go look at the [TS]

01:15:17   front of your phone right now it is a [TS]

01:15:18   mess it it has to be like that the only [TS]

01:15:20   of phobic coating on there to make the [TS]

01:15:22   oil spread but like there's no there's [TS]

01:15:24   no getting around it [TS]

01:15:25   yeah by the way I was wondering like did [TS]

01:15:27   they put that coating on the jet like [TS]

01:15:28   they never mentioned it so the answer is [TS]

01:15:29   probably no but it seemed that they d it [TS]

01:15:32   would have benefited from the only [TS]

01:15:34   phobic coding I don't know that we made [TS]

01:15:36   it slip here but like this [TS]

01:15:37   no hope like it hit the smudges there's [TS]

01:15:40   nothing anybody can do about it but I [TS]

01:15:41   think again getting back to the forum [TS]

01:15:43   for us they were smudged up and [TS]

01:15:44   everything to all but smudges can buff [TS]

01:15:47   right out scratches less so so if it is [TS]

01:15:49   scratchy then it's just gonna look like [TS]

01:15:52   a big stuffed up mess and it's like [TS]

01:15:53   getting scratches in the clear coat your [TS]

01:15:55   car eventually just looks like a mess [TS]

01:15:56   whereas if your car was entirely made of [TS]

01:15:58   glass wouldn't get scratches but [TS]

01:16:00   probably not a great material choice for [TS]

01:16:02   a car it's for many of the same reasons [TS]

01:16:05   and yeah the other thing I would say [TS]

01:16:07   about these colors is the the non glossy [TS]

01:16:11   black looks a little bit dated like a [TS]

01:16:14   look at it reminds me of the ipad of the [TS]

01:16:16   iphone 5 the night before the five s 1 [TS]

01:16:18   id like that its own like space black it [TS]

01:16:20   just it kind of looks like okay like you [TS]

01:16:23   had a bunch of geeks pick some fun [TS]

01:16:25   colors and of course they're gonna pick [TS]

01:16:26   black I like that it's actually black [TS]

01:16:28   bone I'm sick of all these different [TS]

01:16:29   grades like make it black but we see we [TS]

01:16:32   have now we have two blacks though it's [TS]

01:16:33   like do we do we really need to like [TS]

01:16:35   because then if you look at the rest of [TS]

01:16:36   the colors the you know there's no more [TS]

01:16:38   space grades now it seems you basically [TS]

01:16:39   have like light silver gold and pink eye [TS]

01:16:43   to me the whole lineup with the [TS]

01:16:45   exception of the the glossy black one [TS]

01:16:47   the colors look a little bit dated and [TS]

01:16:49   stale to me look a little bit overplayed [TS]

01:16:51   now which is weird for a brand-new [TS]

01:16:53   high-profile device like this like it is [TS]

01:16:56   just merely did those colors not look [TS]

01:16:58   old to you no colors don't those colors [TS]

01:17:00   don't do anything for this design the [TS]

01:17:02   reason i think the jump-out black look [TS]

01:17:04   so good is that it accentuates the parts [TS]

01:17:05   of this design that are interesting [TS]

01:17:07   which is basically the rounded edges and [TS]

01:17:08   the rounded edges just blend away into [TS]

01:17:10   nothing if you have entirely Matt case [TS]

01:17:12   on it when you have something that is [TS]

01:17:13   glossy or even something that is black [TS]

01:17:15   is more reflective it highlights the the [TS]

01:17:17   the rounded edges and makes it look cool [TS]

01:17:19   or even just a little highlights around [TS]

01:17:20   little speaker brings if everything is [TS]

01:17:22   Matt it's like well there's a screen and [TS]

01:17:24   then some amorphous blob back there [TS]

01:17:26   that's like silver or gold and that's [TS]

01:17:28   not doing this design any favors and [TS]

01:17:30   you're right they have repeatedly called [TS]

01:17:31   for a long period of time and not [TS]

01:17:33   particularly helping it but i think most [TS]

01:17:35   people use cases I think the black one [TS]

01:17:36   is great mostly because you get the [TS]

01:17:38   black front with it and then just throw [TS]

01:17:39   in a case and like I don't remember what [TS]

01:17:41   color the back of my phone as I assume [TS]

01:17:43   it's like grayish something but I don't [TS]

01:17:44   see it because inside my case [TS]

01:17:46   so I think it's appropriate like what [TS]

01:17:49   else can they do with it could they make [TS]

01:17:50   them like really dark primary colors i [TS]

01:17:53   think that would be unwise at this point [TS]

01:17:55   it's best to just stick with colors they [TS]

01:17:57   know they know the relative popularity [TS]

01:17:59   of those colors add one or two new [TS]

01:18:01   things in the mix and interesting also [TS]

01:18:03   that they're doing the the black book [TS]

01:18:05   thing hundred fifty dollars for black if [TS]

01:18:07   you want your macbook and black [TS]

01:18:09   well if you want the jet black one you [TS]

01:18:11   can't get the lower storage model you [TS]

01:18:13   have to get the 128 or 256 but there's a [TS]

01:18:15   clear signal that the jet black one is [TS]

01:18:17   supposed to be the fancy one kind of [TS]

01:18:18   punishing you for your desires for shiny [TS]

01:18:21   phone by a giving you a phone is never [TS]

01:18:22   gonna look like that and be making you [TS]

01:18:24   paint which is totally the Apple [TS]

01:18:26   tradition and everyone who buys a jet [TS]

01:18:27   black one including me are going to [TS]

01:18:29   deserve it [TS]

01:18:29   so you are getting a jet black 1i think [TS]

01:18:32   so i think you're gonna get one because [TS]

01:18:33   like I didn't know if it would be [TS]

01:18:35   anything in the 70 mincemeat upgrade [TS]

01:18:36   this is my year I have a6 mostly I was [TS]

01:18:39   convinced by the things we haven't [TS]

01:18:42   talked about yet but just like didn't [TS]

01:18:43   hurt you are the perfect person to have [TS]

01:18:47   a jet black because you are always [TS]

01:18:50   slightly dissatisfied about everything [TS]

01:18:52   and you will always be slightly [TS]

01:18:54   dissatisfied with the condition of your [TS]

01:18:56   jet black finish [TS]

01:18:57   I don't know if I think i'll probably [TS]

01:18:58   still get a case for it i'm i'm [TS]

01:19:00   generally dissatisfied with the state of [TS]

01:19:01   my leather case i don't know what's [TS]

01:19:02   happened to but it started to like all [TS]

01:19:04   roughly and pimply so it looked my [TS]

01:19:06   mother case was awesome up until maybe [TS]

01:19:08   three months ago and then start to get [TS]

01:19:10   run play and now I'm like maybe I should [TS]

01:19:11   get a black silicon case next time but i [TS]

01:19:13   have to hold in person to see what it's [TS]

01:19:14   like how slippery it is because I would [TS]

01:19:16   not use my six without a case ever I [TS]

01:19:19   don't think i would use a success [TS]

01:19:20   without a case every either how the [TS]

01:19:22   tribesmen to see how it is i am really [TS]

01:19:25   torn because I really like the look at [TS]

01:19:28   the jet black but I think even in a case [TS]

01:19:31   I'm gonna know that thing's getting [TS]

01:19:32   scratched crap and i actually think the [TS]

01:19:37   the black black looks really darn good [TS]

01:19:39   as well I completely echo what John is [TS]

01:19:41   saying that to me anything other than [TS]

01:19:44   black iphone is kind of silly like it [TS]

01:19:46   would be one thing i would actually [TS]

01:19:48   really consider the silver phone if it [TS]

01:19:50   had a black front but these white faces [TS]

01:19:52   just are no thank you [TS]

01:19:54   if there was if there was a silver and [TS]

01:19:56   black i'd probably pull the trigger on [TS]

01:19:57   that one but since there's not [TS]

01:19:59   i think i'm going to go regular black [TS]

01:20:01   and i think i'm going to go 128 I don't [TS]

01:20:06   think I need to go to 56 and we'll talk [TS]

01:20:07   more about that later [TS]

01:20:08   Marco what are you planning on doing so [TS]

01:20:11   we will so I'm going jet black for the [TS]

01:20:14   grip even tho i knows who looked at it [TS]

01:20:16   like I'm i'm tempted to like take a [TS]

01:20:18   piece of sandpaper the back the very [TS]

01:20:19   first day I haven't just get like a [TS]

01:20:20   smooth coding just like I just feel like [TS]

01:20:22   a nice like matte finish shaker that's [TS]

01:20:24   still grippy the soft mat then it will [TS]

01:20:29   get slippery again I think it won't be [TS]

01:20:30   group anymore i think part of the [TS]

01:20:31   grittiness is the is the shine is kinda [TS]

01:20:33   like the plastic back of the 5c I think [TS]

01:20:35   that's so don't do that it will happen [TS]

01:20:36   that true and it's on all right our [TS]

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01:21:47   so next on the list of ten water in dust [TS]

01:21:51   resistant which is one of the things [TS]

01:21:52   that was spilled by Apple's on tweets [TS]

01:21:55   earlier in the presentation so I don't [TS]

01:21:58   have the term handy but now it is [TS]

01:22:00   meeting like ip67 something along those [TS]

01:22:04   lines that means that if i remember [TS]

01:22:07   correctly you can submerge it not very [TS]

01:22:09   deep for up to a half an hour and it [TS]

01:22:12   should work just fine which is excellent [TS]

01:22:14   i'm really excited about that and that's [TS]

01:22:20   that an improvement for everyone [TS]

01:22:22   yeah I mean it's you know they are you [TS]

01:22:24   can tell like a lot of the changes [TS]

01:22:25   they've made this year are two and we'll [TS]

01:22:29   get to the other one minute but a lot of [TS]

01:22:30   changes we made this year are to reduce [TS]

01:22:33   the ways in which people's iphones can [TS]

01:22:36   fail or get killed [TS]

01:22:37   basically reduce the number of of moving [TS]

01:22:40   parts of parts that can get crap stuck [TS]

01:22:42   in them are cables been to more ever [TS]

01:22:44   else and this is one other way like [TS]

01:22:46   clearly apple looks at its repair data [TS]

01:22:50   from the genius bar and warranty claims [TS]

01:22:51   and everything clearly they know like [TS]

01:22:53   anything you can do to get to keep dust [TS]

01:22:55   and water especially water out you will [TS]

01:22:58   do wonders in prolonging the life time [TS]

01:23:00   of these devices and making people happy [TS]

01:23:02   with them you know I disagree with some [TS]

01:23:04   of the reasons they've chosen to remove [TS]

01:23:06   things at the headphone jack but the [TS]

01:23:07   result here is you know pretty good that [TS]

01:23:10   now it now I don't have to worry if i [TS]

01:23:11   get my phone really wet to the point [TS]

01:23:13   where like as as Phil showed on stage [TS]

01:23:15   like somebody falling in a pool with the [TS]

01:23:17   phone in their pocket or like I think [TS]

01:23:19   the more the more pedestrian horrible [TS]

01:23:21   version of this is dropping your phone [TS]

01:23:22   in the toilet but there's lots of ways [TS]

01:23:25   people can inadvertently submerge their [TS]

01:23:27   phone briefly and water that used to [TS]

01:23:30   most likely kill it and now most of the [TS]

01:23:33   time or all the time basically won't and [TS]

01:23:37   that's great i can't believe it [TS]

01:23:38   they didn't do the obvious demo I wonder [TS]

01:23:40   is necessary life member in the watch [TS]

01:23:42   thing more like oh we sealed up all the [TS]

01:23:43   opening so that the same graphic with [TS]

01:23:45   the phone we sold all the openings now [TS]

01:23:46   it's even more water resistant and now [TS]

01:23:48   the phone is why resistant except for [TS]

01:23:50   recourse we couldn't tell the speaker so [TS]

01:23:52   our solution here is the motor gets in [TS]

01:23:53   the speaker after you and the workout we [TS]

01:23:55   push the water out of the speaker [TS]

01:23:57   well the one opening that they left [TS]

01:23:59   aside from the speakers on [TS]

01:24:00   phone that has been known to have [TS]

01:24:02   problems is the Lightning connector so [TS]

01:24:04   what they should have done is we [TS]

01:24:05   recommend once a month you put your [TS]

01:24:07   phone in the water and then the taptic [TS]

01:24:08   engine will eject the water and all the [TS]

01:24:10   scum don't because yes bar like that has [TS]

01:24:14   to be one of the the major reasons [TS]

01:24:15   people go to use but always not charging [TS]

01:24:17   any more I can't get the connector [TS]

01:24:18   always and it says this this accessory [TS]

01:24:21   is not made for this device all the [TS]

01:24:22   different problems that basically it [TS]

01:24:23   boils down to you have pocket lint in [TS]

01:24:26   your lightning port let me pick it out [TS]

01:24:27   with this point little tool [TS]

01:24:28   yeah if its water resistant and if the [TS]

01:24:30   taptic engine is right behind it [TS]

01:24:32   this is like a self-cleaning type of [TS]

01:24:33   thing where it should be able to it [TS]

01:24:36   doesn't need a medium so probably get [TS]

01:24:37   some more but like eject the the content [TS]

01:24:39   like every once in awhile your phone [TS]

01:24:41   just like sneezes and rejects all the [TS]

01:24:44   skeletons in there beyond amazing watch [TS]

01:24:47   for that in the next version of the API [TS]

01:24:50   father's they did it they did in the [TS]

01:24:51   watch anyway that's what i was thinking [TS]

01:24:53   we can you imagine feel explaining this [TS]

01:24:55   feature they call it I puke [TS]

01:24:58   no oh god but that would be really [TS]

01:25:01   useful because people's phones and mine [TS]

01:25:03   included we may always fill up with crap [TS]

01:25:04   like I i have to take like some kind of [TS]

01:25:06   like pointy proud to lure often just [TS]

01:25:08   about paperclip and scrape out of the [TS]

01:25:10   pocket later at a later maybe every 3-4 [TS]

01:25:12   months and tell you I've still never had [TS]

01:25:15   to do that but i feel i know that i'm an [TS]

01:25:17   outlier course all the other people i [TS]

01:25:18   know with this phone including my own [TS]

01:25:19   parents [TS]

01:25:20   everyone else seems to have to do this [TS]

01:25:21   but not me right now the chat room has [TS]

01:25:26   given us real-time follow-up we needed [TS]

01:25:27   it is ip67 and the phones should be able [TS]

01:25:31   to survive immersion and up to 3.2 feet [TS]

01:25:34   of water which is 1 meter for up to 30 [TS]

01:25:37   minutes so basically don't go deeper [TS]

01:25:38   than about a yard or a meter and don't [TS]

01:25:42   leave it there for very long and should [TS]

01:25:43   be good to go [TS]

01:25:44   and that's that's super awesome don't [TS]

01:25:45   try to take like underwater pictures [TS]

01:25:47   with it by the way like that's what it [TS]

01:25:48   comes down to like you drop it in the [TS]

01:25:49   water it'll be fine right but don't like [TS]

01:25:52   I'm going to get swimming and take [TS]

01:25:53   movies under water for an hour and open [TS]

01:25:54   to that as the tips to put so eloquently [TS]

01:25:57   eloquently in the chat it can survive me [TS]

01:26:00   Wow jerks come when we were going [TS]

01:26:03   through our list of 10 i accidentally [TS]

01:26:05   skipped number to the water and dust [TS]

01:26:08   resistance was number three and [TS]

01:26:10   coincidentally one of the ways that they [TS]

01:26:11   got to water and dust resistance was by [TS]

01:26:13   swapping out the hole [TS]

01:26:14   button and it isn't really a button [TS]

01:26:18   anymore it's a not piece of glass [TS]

01:26:21   necessarily but it's kind of like the [TS]

01:26:22   new track pads that Marco is so in love [TS]

01:26:25   with and now it's all just smoke and [TS]

01:26:28   mirrors and the taptic engine straight [TS]

01:26:30   out doing buttoning without moving i'm [TS]

01:26:33   representing guys don't get no fine [TS]

01:26:35   anyway it doesn't move its a button it [TS]

01:26:38   doesn't move without buttons don't move [TS]

01:26:40   on our max we're totally use the buttons [TS]

01:26:41   that don't move the screen is filled [TS]

01:26:43   with buttons that don't move [TS]

01:26:44   now the homework doesn't move anymore [TS]

01:26:47   but still got a little indentation so [TS]

01:26:49   it's nice that you could find it [TS]

01:26:51   yeah we'll see how it is like Marcos [TS]

01:26:54   least favorite non-moving trackpad is [TS]

01:26:56   the one on the smallest device and I'm [TS]

01:26:58   assuming that's because on the really [TS]

01:26:59   small macbook one the taptic engine [TS]

01:27:01   can't give the bump that he needs to [TS]

01:27:03   feel like he's pressing something I [TS]

01:27:05   imagine that problem will also exist in [TS]

01:27:07   the very tiny phone [TS]

01:27:08   well it's it's worse than that even i [TS]

01:27:10   mean if if you if you look at the the [TS]

01:27:12   impressions that the hands on people [TS]

01:27:14   have of it they all basically say it [TS]

01:27:17   actually doesn't feel anything like the [TS]

01:27:18   force touch trackpads and it it doesn't [TS]

01:27:20   feel button like at all that you know it [TS]

01:27:23   that the opinions vary between the [TS]

01:27:26   people who were there about whether they [TS]

01:27:27   like it or not but the but the [TS]

01:27:29   overwhelming consensus is that it does [TS]

01:27:31   not feel like you're clicking a button [TS]

01:27:32   at all doesn't it doesn't feel you like [TS]

01:27:34   the trackpad can fool you know that it [TS]

01:27:36   said the way to describe it sounds a lot [TS]

01:27:38   more like the Apple watches taptic [TS]

01:27:40   engine we're like you push hard on [TS]

01:27:41   something and it vibrates but it doesn't [TS]

01:27:44   feel like you just click the button for [TS]

01:27:45   real yeah that's another thing i think [TS]

01:27:47   i'll have to try before I actually pull [TS]

01:27:48   the trigger on the seven as you know i'm [TS]

01:27:50   not i'm not gonna preorder 1 i'm not [TS]

01:27:51   going to order one side and CNN in a way [TS]

01:27:53   to you know same stuff really do let [TS]

01:27:55   people get the crappy first batch that [TS]

01:27:57   has all the problems and going to the [TS]

01:27:59   apple store and tried i think no matter [TS]

01:28:00   how bad it is i'll get over it because [TS]

01:28:02   again honestly the the current home [TS]

01:28:04   button on my six that goes in and out [TS]

01:28:06   i'm not a super big fan of that one that [TS]

01:28:08   sometimes it bothers me especially using [TS]

01:28:10   my iPad my new iPad pro frequently [TS]

01:28:13   especially with stupid iOS 10 with the [TS]

01:28:15   little press the button to unlock I [TS]

01:28:17   don't want to press the button Don I [TS]

01:28:18   just want that like it used to [TS]

01:28:20   anyway i'm going to get used to it but [TS]

01:28:22   pressing in especially when I've got on [TS]

01:28:23   my lap on my bed or something [TS]

01:28:25   I like being able to sort of [TS]

01:28:28   graze my fingers across the surface of [TS]

01:28:30   the screen except when I like realized i [TS]

01:28:32   want to go back to the home screen then [TS]

01:28:34   i have to actually press really hard and [TS]

01:28:35   a thing now for such party doesn't get [TS]

01:28:37   rid of that hard pressing but you know [TS]

01:28:40   maybe it will feel better than nothing [TS]

01:28:41   moves in or not I i totally different [TS]

01:28:44   everything in the hands-on area in fact [TS]

01:28:46   that it's been split at this point [TS]

01:28:47   probably means that this is not a [TS]

01:28:50   slam-dunk home run but i might not be [TS]

01:28:52   bothered by but I add as with so many [TS]

01:28:54   things as we'll get to later [TS]

01:28:56   this just feels like an inevitability [TS]

01:28:58   where apple an apple gave all the [TS]

01:29:01   examples we removing parts from our [TS]

01:29:03   products because overall it's better for [TS]

01:29:06   reliability and you'll get used to it [TS]

01:29:07   and I think all that is true isn't the [TS]

01:29:09   taptic engine moving parts that dies [TS]

01:29:11   constantly but it's inside the thing [TS]

01:29:13   like it's not you don't get that it's a [TS]

01:29:15   sealed it's a sealed unit like it's not [TS]

01:29:17   is it not a moving part that you get to [TS]

01:29:18   move we move it this way I I really [TS]

01:29:22   fundamental get to this more I really [TS]

01:29:24   fundamentally disagree with the [TS]

01:29:26   justification that this is the [TS]

01:29:27   inevitable future of course from moving [TS]

01:29:29   to get rid of all the stuff really but [TS]

01:29:31   is that really inevitable like it i [TS]

01:29:33   think a lot of a lot of this case that's [TS]

01:29:35   it that's not really a valid argument or [TS]

01:29:37   that's not a complete argument I don't [TS]

01:29:39   know I i wonder if you've ever heard [TS]

01:29:41   this podcast Marco called hypocritical [TS]

01:29:43   but this guy who hosted used to talk [TS]

01:29:46   about the naked robotic core of [TS]

01:29:49   different devices and I i would say [TS]

01:29:50   we're moving closer and closer to that [TS]

01:29:52   what we have volume buttons we have we [TS]

01:29:54   have the the silent button i was [TS]

01:29:55   thinking of the volume buttons right why [TS]

01:29:57   did the volume buttons to move and when [TS]

01:29:59   I was thinking about why the line but [TS]

01:30:00   and the power but why did the volume by [TS]

01:30:01   the power button when i was thinking [TS]

01:30:03   about that I was thinking of my very [TS]

01:30:05   weird rumbling and pimply leather case [TS]

01:30:07   for my iphone 6 which by the way some of [TS]

01:30:08   the chat room tells me that success [TS]

01:30:10   cases are actually manufacture [TS]

01:30:11   differently supposedly assume better but [TS]

01:30:13   anyway um when I use my iphone 6 in the [TS]

01:30:17   leather case and I operate the volume [TS]

01:30:20   controls and the power button through [TS]

01:30:22   this roughly other case they might as [TS]

01:30:24   well not move [TS]

01:30:25   I can't even tell that they're moving [TS]

01:30:26   essentially just apply pressure to the [TS]

01:30:28   bulges that are on the outside of the [TS]

01:30:29   case and I'm pretty much fun with [TS]

01:30:32   applying pressure to the bulges I can't [TS]

01:30:34   really feel the move underneath my [TS]

01:30:36   fingers but i don't have to apply that [TS]

01:30:38   much pressure if they made the volume [TS]

01:30:40   buttons in the power [TS]

01:30:41   the buttons not move but feel the same [TS]

01:30:44   as they do on my leather case I think I [TS]

01:30:46   would be fine with that too so maybe I'm [TS]

01:30:48   going to be in the camp that that [TS]

01:30:49   doesn't mind it but the inevitability is [TS]

01:30:51   just like moving parts break and get [TS]

01:30:55   crap wedged in them and are bad for [TS]

01:30:56   waterproofing and it's not you get used [TS]

01:30:59   to not having them like it's possible to [TS]

01:31:01   make a good physical user interface with [TS]

01:31:04   something that doesn't move or doesn't [TS]

01:31:06   move that much as we seem like the the [TS]

01:31:09   forest attract birds they do flex they [TS]

01:31:10   don't know move don't go up and down but [TS]

01:31:12   they do actually flex if you were to [TS]

01:31:14   look at with a microscope they do [TS]

01:31:15   actually Bend and flex maybe if they [TS]

01:31:17   gave the home button a little bit of [TS]

01:31:19   give again I think we talk about this [TS]

01:31:21   when we were talking about the horse [TS]

01:31:22   track pad of the city f-16 the the [TS]

01:31:25   control stick that doesn't move that [TS]

01:31:27   much it moves a little bit they [TS]

01:31:28   originally we have three doesn't follow [TS]

01:31:30   percent but you can repeat the same [TS]

01:31:31   freaking ball like the control stick [TS]

01:31:33   normally when you play control control [TS]

01:31:35   stuff like a flight simulator game or [TS]

01:31:37   airplane you move it up down left and [TS]

01:31:38   right well in the a16 that they could [TS]

01:31:41   fight stick is not in between your legs [TS]

01:31:43   but it's to the side and I think they [TS]

01:31:46   originally made it so it didn't move at [TS]

01:31:47   all but it was totally weird 44 like the [TS]

01:31:49   pilots to just apply pressure and not [TS]

01:31:51   have to move so they made a move a [TS]

01:31:52   little bit but in general doesn't move [TS]

01:31:53   as much to mostly just applying pressure [TS]

01:31:56   i think that kind of happy medium can [TS]

01:31:58   make for a really good efficient user [TS]

01:31:59   interface maybe they just haven't struck [TS]

01:32:01   the right balance here when they come [TS]

01:32:03   out with the eighth they will enhance it [TS]

01:32:05   the thing the worst case scenario is the [TS]

01:32:07   rumor date they keep locking up witches [TS]

01:32:09   actually no button like it's just so [TS]

01:32:12   completely smooth surface you can feel [TS]

01:32:14   where it is and it gives as much as the [TS]

01:32:16   screen gives again we all use buttons [TS]

01:32:19   that don't give it all on the screen all [TS]

01:32:21   the time and we're fine with it but the [TS]

01:32:22   home button is like the last fashion of [TS]

01:32:23   like I can pull the thing on my pocket [TS]

01:32:25   and feel around unlock a thought I think [TS]

01:32:27   they can't they can't really give that [TS]

01:32:28   up I'm curious to see how it feels very [TS]

01:32:31   very curious i feel like every Apple [TS]

01:32:35   device that i've owned that has a home [TS]

01:32:37   button over the year to two years that i [TS]

01:32:40   use it the home button just feels less [TS]

01:32:43   and less crisp over time even though [TS]

01:32:46   they've always worked like I've never [TS]

01:32:47   had a catastrophic failure of my home [TS]

01:32:49   button it just feels kind of gross [TS]

01:32:52   after a long time [TS]

01:32:53   and if this prevents that because [TS]

01:32:55   nothing is actually moving i'm all for [TS]

01:32:58   it I I mean I'm a little worried based [TS]

01:33:00   on the reviews like marco was talking [TS]

01:33:01   about but in principle [TS]

01:33:03   sounds good to me also real-time [TS]

01:33:05   follow-up ip67 turns out that actually [TS]

01:33:09   IP is ingress protection and then the [TS]

01:33:12   six and seven are how much dust [TS]

01:33:15   protection you can get from over from 0 [TS]

01:33:17   to 6 16 the most and how much liquid [TS]

01:33:19   product protection you have between 0 [TS]

01:33:22   and 9 k where 6 i'm sorry seven is the [TS]

01:33:28   immersion up to one meter in depth the [TS]

01:33:30   two remaining options are emerging 1 [TS]

01:33:32   meter or more depth and 9k is powerful [TS]

01:33:35   high temperature water jets so i guess [TS]

01:33:37   if you wanted to bring it like a hot tub [TS]

01:33:39   or something like that which I did not [TS]

01:33:41   know I thought that was kind of cool [TS]

01:33:42   anything else on home button design [TS]

01:33:45   water dust resistance anything before [TS]

01:33:47   the camera it all remains to be seen in [TS]

01:33:50   practice [TS]

01:33:51   yeah very much so but I mean so far this [TS]

01:33:54   is sounding really good i mean these are [TS]

01:33:56   these are incremental updates but but I [TS]

01:33:58   did it [TS]

01:33:59   I'm looking forward to it alright [TS]

01:34:01   captain negative i just i i really don't [TS]

01:34:04   like four stalks that's it like I [TS]

01:34:05   everyone says this one is different from [TS]

01:34:07   the one so hey maybe I could like this [TS]

01:34:09   one a lot because it's not like the [TS]

01:34:10   other ones who puts we'll see i don't [TS]

01:34:12   know i really think that if you weren't [TS]

01:34:14   told that you are trying a force touch [TS]

01:34:17   trackpad for the first time now you've [TS]

01:34:20   been ruined for life but for the first [TS]

01:34:21   time if you tried it on a macbook pro [TS]

01:34:23   and not a macbook and you weren't told [TS]

01:34:25   beforehand I really think you would [TS]

01:34:28   never be able to know the difference [TS]

01:34:29   especially if it was cranked up to [TS]

01:34:31   maximum touchiness I don't know what but [TS]

01:34:34   maximum intensity i really don't think [TS]

01:34:37   you could tell but now you get sleep [TS]

01:34:39   you've seen the arrow in the fedex logo [TS]

01:34:41   and you are forever ruined [TS]

01:34:43   I don't know anyway so let's talk [TS]

01:34:46   cameras first and most importantly to me [TS]

01:34:50   as someone who does not think he's going [TS]

01:34:52   plus club optical image stabilization on [TS]

01:34:54   the iphone 7 2004 @ f 1.8 aperture [TS]

01:34:59   instead of i think was 2.2 before is [TS]

01:35:03   that right [TS]

01:35:03   I believe that's what dance term is set [TS]

01:35:05   on set me on twitter [TS]

01:35:06   so a little bit wider aperture which is [TS]

01:35:09   really really kind of exciting the lens [TS]

01:35:12   that I have for my micro four thirds [TS]

01:35:14   camera that i spent several hundred [TS]

01:35:16   dollars on I think can go to maybe 1.4 [TS]

01:35:19   and we're talking 1.8 here like i don't [TS]

01:35:21   know i don't know like you guys do that [TS]

01:35:24   there is a very important distinction [TS]

01:35:26   here though and that is that the the [TS]

01:35:29   pairing of aperture two sensor size is [TS]

01:35:32   the relevant part here as you make the [TS]

01:35:35   sensor smaller the these the aperture [TS]

01:35:38   equivalent goes up so like f 1.8 [TS]

01:35:41   aperture at the little tiny iphone [TS]

01:35:44   sensor size might have at the background [TS]

01:35:47   blur capabilities of like an f4 or f5 [TS]

01:35:49   points6 lens on your size sensor I I [TS]

01:35:53   don't think our overseas for me too but [TS]

01:35:55   it's like and then like when you you [TS]

01:35:57   know if you have enough 1.8 lens on your [TS]

01:36:00   sensor versus an f-18 lens on a [TS]

01:36:02   full-frame sensor the full frame one [TS]

01:36:04   will have more more background blur [TS]

01:36:06   capable based on the others there's all [TS]

01:36:08   these like ratios and everything because [TS]

01:36:10   the objects but basically the f 1.8 is [TS]

01:36:13   nice to have you know just for the [TS]

01:36:16   amount of letting in but for background [TS]

01:36:18   blur purposes it is not comparable to [TS]

01:36:20   the numbers you get from yours [TS]

01:36:22   no i did not know that well that's [TS]

01:36:24   really interesting but still and I mean [TS]

01:36:25   it's fair to say it's an improvement [TS]

01:36:27   right i mean it's it's certainly not a [TS]

01:36:28   bad thing [TS]

01:36:29   oh it's great yeah maybe that the [TS]

01:36:31   important thing is what Phil said on [TS]

01:36:32   stage fifty percent more like being let [TS]

01:36:34   in and that is you know that means that [TS]

01:36:38   you can get faster shutter speeds or you [TS]

01:36:40   can get you no more light collected [TS]

01:36:42   before you start getting noise issues [TS]

01:36:44   and get the picture get all noisy so [TS]

01:36:46   that any time you can increase the [TS]

01:36:48   aperture to get more light in while [TS]

01:36:50   keeping what you want in focus that is [TS]

01:36:53   always a good thing for for the quality [TS]

01:36:55   of your photos didn't say anything about [TS]

01:36:57   sensor size is bigger than the previous [TS]

01:36:59   sensors [TS]

01:37:00   I don't know if they changed it or [TS]

01:37:02   mentioned it I did it I did see that it [TS]

01:37:05   was backside illuminated but i forget [TS]

01:37:08   what the success was also know it's been [TS]

01:37:10   around for awhile I mean that's where [TS]

01:37:12   the rubber meets the road like this a [TS]

01:37:13   lot of stuff about the lens and then [TS]

01:37:14   stabilization of the bottom line is how [TS]

01:37:16   big is your sensor and house because the [TS]

01:37:17   sensor and how sensitive is it to light [TS]

01:37:19   and the Apple has various times to both [TS]

01:37:22   of those like we don't have as many [TS]

01:37:23   pixels but the pictures we have gathered [TS]

01:37:25   more light each so you can get better [TS]

01:37:26   low-light photography right or we made [TS]

01:37:28   the sensor bigger so now gathers more [TS]

01:37:30   light and now they're making it the [TS]

01:37:31   aperture be like you just got to get as [TS]

01:37:33   much light as you can and you have to be [TS]

01:37:36   able to collect as much of that light on [TS]

01:37:38   the largest area to get the ideal would [TS]

01:37:40   be the entire back of the phone is a [TS]

01:37:41   giant sensor but that's that's fancy [TS]

01:37:43   technique doesn't exist at this point or [TS]

01:37:45   even something like that but the Litro [TS]

01:37:47   thing we have like a thousand little [TS]

01:37:48   cameras collecting the light-filled and [TS]

01:37:50   doing all the crap like that like it's [TS]

01:37:52   been said on the show we're talking [TS]

01:37:53   about a big fancy camera there are [TS]

01:37:55   environments primarily indoors or night [TS]

01:37:58   or whatever where you're never gonna get [TS]

01:38:00   a good shot with an iphone with its tiny [TS]

01:38:03   tiny sensor with the current technology [TS]

01:38:05   of light gathering and so that's why [TS]

01:38:07   these big cameras for most people's [TS]

01:38:09   lives take a lot of pictures indoors and [TS]

01:38:11   they're going to be daddy where they're [TS]

01:38:12   going to be blurry and they're going to [TS]

01:38:13   be noisy and this you know there's [TS]

01:38:15   nothing you can do about it and if you [TS]

01:38:17   look at anyone sort of social media feed [TS]

01:38:20   people take tons of pictures with their [TS]

01:38:22   phones in dark environments and it [TS]

01:38:24   looked terrible [TS]

01:38:26   eventually they will not look terrible [TS]

01:38:29   every little advance every of every [TS]

01:38:31   extra bit of light were able to climb [TS]

01:38:32   the environment and gather on a sensor [TS]

01:38:34   means we're getting better and so have a [TS]

01:38:37   good things to club that slope and we'll [TS]

01:38:41   get to the the whole you know dual [TS]

01:38:43   camera angle they're trying to pitch [TS]

01:38:45   here but as far as the seven is [TS]

01:38:47   concerned I think this is a significant [TS]

01:38:50   advancement of the camera but in the [TS]

01:38:52   grand scheme of things sort of like it's [TS]

01:38:54   one of their good years but it's not a [TS]

01:38:56   gigantic advancement is just like one of [TS]

01:38:59   their good bumps to the camera camera [TS]

01:39:02   talking about only I mean this is again [TS]

01:39:04   this is one of those things that we're [TS]

01:39:05   going to have to see in reviews and [TS]

01:39:07   practice how it actually turns out it [TS]

01:39:08   was like you know they'll still say [TS]

01:39:10   whatever they want on stage and you know [TS]

01:39:11   every every iphone has the best camera [TS]

01:39:14   ever put into an iPhone you know it's [TS]

01:39:15   phil that's it [TS]

01:39:17   of course it got better we won't know [TS]

01:39:18   how much better for you know until until [TS]

01:39:20   we get these things but it it should [TS]

01:39:24   sound like it was it was a good year for [TS]

01:39:26   it so I I mean you know be with [TS]

01:39:28   even with the the single-camera without [TS]

01:39:30   going into the giant one yet [TS]

01:39:31   it sure does seem like it's a good year [TS]

01:39:33   for it i mean that is a pretty notable [TS]

01:39:35   aperture improvement that is a [TS]

01:39:37   substantial you know lens optics met you [TS]

01:39:42   know the count of having to six elements [TS]

01:39:44   and everything's like it sounds good and [TS]

01:39:46   the optical image stabilization is good [TS]

01:39:48   so we'll see how this turns out but it's [TS]

01:39:51   probably a pretty good upgrade year even [TS]

01:39:53   for the regular 79 plus and this is one [TS]

01:39:56   of the factors in mind upgrades remember [TS]

01:39:58   i have a6 not a success so this is a [TS]

01:40:00   huge leap over the sex and it as I do [TS]

01:40:03   find myself taking a lot of pictures of [TS]

01:40:04   my sex because the camera is not that [TS]

01:40:06   terrible i would love to be able to take [TS]

01:40:08   pictures and slightly more challenging [TS]

01:40:09   environment so this if you have a six [TS]

01:40:12   this is a definitely a reason to get [TS]

01:40:14   this phone just your picture will come [TS]

01:40:15   out much better because the two-year [TS]

01:40:17   advancements baby have a success i don't [TS]

01:40:19   know i think that someone's going to [TS]

01:40:21   comparison test and show me the [TS]

01:40:23   practical realities of single-camera 7 [TS]

01:40:26   vs single-camera success especially the [TS]

01:40:28   success plus which is my advice fun i'm [TS]

01:40:30   not sure how big of a jump that's going [TS]

01:40:32   to be but they're making progress [TS]

01:40:33   they're doing all the right things other [TS]

01:40:35   than being at the college is still there [TS]

01:40:36   but I think they've just like giving up [TS]

01:40:38   on that now also notable is is the [TS]

01:40:41   inclusion of the the wide color gamut [TS]

01:40:43   photo shooting which I that is something [TS]

01:40:45   that is very hard to find and do well in [TS]

01:40:48   other cameras like you know they they [TS]

01:40:50   exist sometimes or they have different [TS]

01:40:52   color profiles they can use but dealing [TS]

01:40:54   with that is kind of a pain in the butt [TS]

01:40:55   and so to have this be built in and just [TS]

01:40:58   all your photos shot on the iphone are [TS]

01:41:01   going to have wide gamut support and [TS]

01:41:02   you're going to view them on the iphone [TS]

01:41:04   which itself also has widened supporting [TS]

01:41:05   its display and we'll just work like [TS]

01:41:07   that's awesome and that's that is not an [TS]

01:41:08   easy thing to do and that's pretty good [TS]

01:41:10   the other dimension with the with the [TS]

01:41:12   both camera capabilities thing is Ross [TS]

01:41:14   shooting this is a I really am gonna be [TS]

01:41:18   to see how this turns out [TS]

01:41:20   the idea here is like you know for [TS]

01:41:22   basically a very quick overview most [TS]

01:41:24   photos you get the most cameras are [TS]

01:41:25   jpegs the camera has done some [TS]

01:41:27   processing to interpret the raw sensor [TS]

01:41:30   data from the sensor to to apply things [TS]

01:41:33   like you know normalizing colors and [TS]

01:41:35   white balance and sharpening usually [TS]

01:41:37   about usually more sharpening and [TS]

01:41:39   contrast boosting than you might realize [TS]

01:41:41   basically try to make every photo look [TS]

01:41:43   good and to apply slight processing if [TS]

01:41:46   there's if there's flaws in the lens the [TS]

01:41:49   lens has like you know slight barrel [TS]

01:41:51   distortion or slight vignette aware the [TS]

01:41:53   cornerstone capture quite as much light [TS]

01:41:54   as the middle of things like that that [TS]

01:41:56   those all be corrected in that same [TS]

01:41:57   procedure as you convert from the raw [TS]

01:42:00   sensor data to the jpeg that you that [TS]

01:42:01   you then storage of the person high-end [TS]

01:42:04   cameras for a long time of offer the [TS]

01:42:06   ability to save raw files which [TS]

01:42:08   basically just skip all that processing [TS]

01:42:10   or defer to later and saves onto the [TS]

01:42:13   onto the flashcard the actual raw sensor [TS]

01:42:16   data which is massive and then to view [TS]

01:42:18   those and process them requires your [TS]

01:42:20   computer or whatever else to do all that [TS]

01:42:23   all that conversion generation and [TS]

01:42:24   everything [TS]

01:42:25   the advantage to that is that if you [TS]

01:42:27   know usually advantage of that not only [TS]

01:42:30   is like you know if you want to do less [TS]

01:42:33   messing with the original data and you [TS]

01:42:34   want to like do that in your own [TS]

01:42:36   controlled way to do it either [TS]

01:42:38   differently or to do less or more of it [TS]

01:42:40   there's also other other major [TS]

01:42:42   advantages like jpegs have a certain [TS]

01:42:45   limit of of how much dynamic range they [TS]

01:42:48   can apply or they can they can represent [TS]

01:42:50   so like what what the difference is [TS]

01:42:52   between a hundred percent white and a [TS]

01:42:53   hundred percent black.jpg has you know [TS]

01:42:56   just like a certain limit of how much [TS]

01:42:57   precision can be stored there there's a [TS]

01:42:59   limit of how much dynamic range you can [TS]

01:43:00   store in jpeg raw it doesn't have any [TS]

01:43:03   kind of inherent limit their space [TS]

01:43:04   whatever the sensor can represent so if [TS]

01:43:07   you're if you have areas of the picture [TS]

01:43:09   that are blown out there bright white [TS]

01:43:10   and you want to like pull some detail [TS]

01:43:12   out of there or if you have areas that [TS]

01:43:13   are just black and like there might be [TS]

01:43:15   some detail there in the shadows that [TS]

01:43:16   might get you might want to pull out you [TS]

01:43:19   can do that much more effectively with [TS]

01:43:20   raw files because what if that data was [TS]

01:43:23   on the sensor at all it's still there [TS]

01:43:24   and you can process that and you can you [TS]

01:43:26   can get a lot of a lot of detail out of [TS]

01:43:27   that way more than you can add just [TS]

01:43:29   processing jpg.jpg already had all the [TS]

01:43:32   like very very fine granularity thrown [TS]

01:43:35   away in in the processing step to make [TS]

01:43:37   it from from the center to japan in the [TS]

01:43:39   first place [TS]

01:43:40   also those things like white balance on [TS]

01:43:42   a raw is a lossless operation so you can [TS]

01:43:44   you can tweak the white balance and [TS]

01:43:46   colors as much as you want a raw file [TS]

01:43:47   and it's not actually like destructively [TS]

01:43:50   editing that anyway and and you don't [TS]

01:43:51   lose anything by doing that so [TS]

01:43:53   raw files are great for pro [TS]

01:43:54   photographers there a bit of a pain to [TS]

01:43:55   work with their they're really huge but [TS]

01:43:57   but there they allow you a lot of [TS]

01:43:59   flexibility now a camera like this you [TS]

01:44:02   might think wow this is gonna be great I [TS]

01:44:05   can't wait to have much you have that [TS]

01:44:07   kind of flexibility on my iphone photos [TS]

01:44:09   the problem though is that when you get [TS]

01:44:11   to a very very tiny sensor like this [TS]

01:44:13   with a very tiny lens that sells for [TS]

01:44:15   something like forty dollars whatever [TS]

01:44:16   the part is that the camera the camera [TS]

01:44:18   on the phone is a very very constrained [TS]

01:44:21   camera in both size and cost so chances [TS]

01:44:25   are the the processing that the iphone [TS]

01:44:28   does to make its jpegs is really [TS]

01:44:31   necessary to make them look good chances [TS]

01:44:34   are that it's doing a lot of Corrections [TS]

01:44:36   two things that you like basically I [TS]

01:44:40   question whether there's any more [TS]

01:44:42   quality to be had from the raws on iOS [TS]

01:44:45   iphones because Apple is really good at [TS]

01:44:48   this kind of processing they're probably [TS]

01:44:50   doing the best they reasonably can with [TS]

01:44:53   their own built-in processing so the [TS]

01:44:55   idea of somebody else be able to tweak [TS]

01:44:57   more data from those raw files i think [TS]

01:44:59   is possible but unlikely and but it's [TS]

01:45:01   more likely to be is just larger slower [TS]

01:45:05   process images that don't have all the [TS]

01:45:08   nice balancing and contrast and [TS]

01:45:10   sharpness and lens Corrections that the [TS]

01:45:12   built-in ones will have so will again [TS]

01:45:14   we'll see how that goes [TS]

01:45:15   I think there's a bedroom there i think [TS]

01:45:17   they they hinted at it was showing the [TS]

01:45:19   lightroom demo is that if you really [TS]

01:45:21   want to you know the way I think of the [TS]

01:45:23   raw to jpeg thing is it going Ron jpg is [TS]

01:45:25   a lossy operation you have to pick an [TS]

01:45:28   exposure level if you pick an exposure [TS]

01:45:29   level we're all where I do this all the [TS]

01:45:32   shadows are black or all these [TS]

01:45:33   highlights are blown out the white [TS]

01:45:35   you're never going to get any new [TS]

01:45:36   information out of that black is black [TS]

01:45:37   and white is white [TS]

01:45:38   whereas if you still have the raw and if [TS]

01:45:41   you have it in a program like lightroom [TS]

01:45:42   you can pick a particular shadow area [TS]

01:45:45   and expose that differently to pull out [TS]

01:45:47   detail from the shadows over there but [TS]

01:45:49   then these highlights over here exposed [TS]

01:45:51   to different like you can actually [TS]

01:45:52   because it because the raw sensor data [TS]

01:45:54   is behind their treat different areas of [TS]

01:45:56   the photo differently based on the [TS]

01:45:57   subject matter [TS]

01:45:58   and you're right that you will have to [TS]

01:46:00   reapply all the stuff that apple doesn't [TS]

01:46:02   particularly probably noise reduction in [TS]

01:46:04   in anything that doesn't have really [TS]

01:46:06   bright light because it's going to be [TS]

01:46:07   noisy on a little sensor but i assume [TS]

01:46:11   the ability to basically process the [TS]

01:46:15   image in more or less the same way Apple [TS]

01:46:16   does it will be available to third [TS]

01:46:18   parties and then on top of that it's all [TS]

01:46:21   just like what do you want to do [TS]

01:46:23   artistically speaking to this particular [TS]

01:46:24   photo so i think you will be able to [TS]

01:46:26   pull out shadow detail and highlight [TS]

01:46:28   stuff if you're willing to put in the [TS]

01:46:30   time to treat different images of the [TS]

01:46:32   area differently i think you're right [TS]

01:46:33   that would compromise for the entire [TS]

01:46:34   image is probably apples probably doing [TS]

01:46:36   the best you know you can imagine but [TS]

01:46:38   the option the option makes sense and i [TS]

01:46:42   think it opens up the market for [TS]

01:46:44   applications the more serious [TS]

01:46:47   photography applications on the phones [TS]

01:46:50   especially if I mean you didn't mention [TS]

01:46:51   anything about 4k 60 frames-per-second [TS]

01:46:53   it's not there but video right but so [TS]

01:46:56   will be in a few years and that will [TS]

01:46:58   open it up for you know for video apps [TS]

01:47:00   in video editing and stuff like that so [TS]

01:47:01   anyway I'm i encourage anything that [TS]

01:47:03   gives these iOS devices more of a pro [TS]

01:47:06   bent and I think this is a movement [TS]

01:47:08   direction of course it also means that [TS]

01:47:10   you just fill up your photo allocation [TS]

01:47:12   even faster [TS]

01:47:13   yeah anything to you know it if Apple [TS]

01:47:16   really works on this like full stack [TS]

01:47:18   which they probably should and probably [TS]

01:47:20   will [TS]

01:47:21   what this what this could also enable [TS]

01:47:24   depending on you know how well they do [TS]

01:47:25   it is this could just be able two [TS]

01:47:27   built-in editing controls in the Photos [TS]

01:47:30   app like if if you can if there's a [TS]

01:47:33   setting somewhere that says like always [TS]

01:47:34   shooting raw or something like that if [TS]

01:47:36   you can get the if you get the photos [TS]

01:47:38   and the Photos app could itself keep [TS]

01:47:41   doing it over and over again all the [TS]

01:47:42   cool apple processing stuff as you [TS]

01:47:45   adjust the various sliders and things to [TS]

01:47:47   edit the raw so if you have you know as [TS]

01:47:49   you if you have a different opinion of [TS]

01:47:51   what the highlights and shadows should [TS]

01:47:52   be and what the white balance should be [TS]

01:47:53   you can have all that being done [TS]

01:47:55   non-destructively on the raw and still [TS]

01:47:57   have all that processing done on the way [TS]

01:48:00   out to to view it to display into disk [TS]

01:48:02   it's not quite that simple though [TS]

01:48:04   because Richard tweeted earlier [TS]

01:48:05   presumably because he was briefed by [TS]

01:48:07   Apple the camera app shoots jpg [TS]

01:48:09   only third party apps can do wrong yeah [TS]

01:48:11   that's right well hopefully that's me [TS]

01:48:14   hopefully in the future that might be a [TS]

01:48:16   setting the setting is called film i [TS]

01:48:19   phone 5 times faster [TS]

01:48:21   well they haven't they have this they [TS]

01:48:22   have a setting for video quality you [TS]

01:48:24   know it by default the iphone 6s could [TS]

01:48:26   shoot 4k and was a pretty good job of it [TS]

01:48:27   but that's not on my default by default [TS]

01:48:29   it's it's 1080p I think my TV 1080p 30 [TS]

01:48:32   but it can also 1080p60 and 4k 30 and 4k [TS]

01:48:36   is like is about a gig a minute that at [TS]

01:48:38   that at their bit rates so like that's [TS]

01:48:40   you know you figure they're selling a 16 [TS]

01:48:42   gig phone that can shoot a gig a minute [TS]

01:48:44   with the video that's kind of a problem [TS]

01:48:45   so it's disabled by default but it's [TS]

01:48:47   still an option for those of us who [TS]

01:48:48   bought the 128 right so it's like you [TS]

01:48:51   know what I'm sure but you know it's [TS]

01:48:52   it's more practical for people with with [TS]

01:48:54   the bigger phones [TS]

01:48:55   this is the same kind of thing if they [TS]

01:48:56   want to sell these big phones here's a [TS]

01:48:58   reason here's a way that like power [TS]

01:49:00   users will want to buy the bigger phone [TS]

01:49:03   so they can do this [TS]

01:49:05   so the absolutely that's the kind of [TS]

01:49:06   thing that they hopefully will do in the [TS]

01:49:08   future because it seems weird to have [TS]

01:49:11   that capability and to only let [TS]

01:49:12   third-party apps use it and to not do [TS]

01:49:14   anything with your own built-in photos [TS]

01:49:16   at that everybody uses and that has lost [TS]

01:49:18   any controls noticed an SD card slot [TS]

01:49:21   don't worry [TS]

01:49:22   yeah that's it we should also talk about [TS]

01:49:25   Phil's extra-credit project which was [TS]

01:49:27   depth-of-field adjustments and [TS]

01:49:30   enhancements by way of the magic of [TS]

01:49:33   software in these seven pluses 22 lens [TS]

01:49:38   camera system or two camera system but [TS]

01:49:40   before we get to the depth of field [TS]

01:49:41   thing we just talked about two cameras [TS]

01:49:43   on their own merits before the software [TS]

01:49:45   updates not even going to be out when [TS]

01:49:46   the phones are out right so the two [TS]

01:49:48   cameras by themselves as you have two [TS]

01:49:49   choices you can take from this camera [TS]

01:49:51   from that camera and one and then [TS]

01:49:53   resumed in twice as much as the other [TS]

01:49:54   which is nice [TS]

01:49:55   it's pretty straightforward i was [TS]

01:49:56   looking for maybe a little bit more [TS]

01:49:58   magic which they can deliver on their [TS]

01:49:59   extra credit assignment but essentially [TS]

01:50:01   well they're actually there is some [TS]

01:50:03   magic in that it appears that you can [TS]

01:50:05   zoom smoothly between those two focal [TS]

01:50:08   lengths as well i think i think it was [TS]

01:50:10   it was just tap from 1x 2x and slide [TS]

01:50:13   from to exit annex but it's all software [TS]

01:50:14   after that that is that is how I heard [TS]

01:50:17   it as well as what John is describing [TS]

01:50:19   that 122 is a jump in after after two [TS]

01:50:21   it's a [TS]

01:50:23   gradient you might be right i mean it [TS]

01:50:25   didn't have they could do it smoothly [TS]

01:50:26   slide just go here's the here's here's [TS]

01:50:28   the 1x image and I'll software scale [TS]

01:50:30   until you get 21.99 and i'll switch the [TS]

01:50:32   other camera but the bottom line is you [TS]

01:50:33   have two different cameras presumably [TS]

01:50:35   both have equally high quality sensors [TS]

01:50:37   they're just one is telephoto as they [TS]

01:50:39   said I'm one of them is wide angle and [TS]

01:50:42   that alone even if that was the only [TS]

01:50:43   feature they had that you have two [TS]

01:50:45   choices of two different cameras is nice [TS]

01:50:47   because the default was like why do you [TS]

01:50:49   want to take a picture of a group of [TS]

01:50:51   friends or whatever but every once in a [TS]

01:50:53   while you see you see this a lot like [TS]

01:50:54   parents trying to take pictures of kids [TS]

01:50:56   like assemblies or camp things or [TS]

01:50:58   whatever and you know they're so far [TS]

01:50:59   away they're holding up their phone in [TS]

01:51:01   the audience you know their kids going [TS]

01:51:03   to respect because its wide angle lens [TS]

01:51:05   in there there towards the middle or the [TS]

01:51:06   back there's no way they're gonna even [TS]

01:51:08   be able to recognize that kids face if [TS]

01:51:10   they have a 2x zoom on that will go a [TS]

01:51:11   long way towards them be able to [TS]

01:51:12   recognize where a little timmy is in the [TS]

01:51:15   picture so that's a great idea hey that [TS]

01:51:17   the seven plus gigantic you have plenty [TS]

01:51:19   of room in the back you've already got a [TS]

01:51:21   wart their want to make it a double wart [TS]

01:51:23   help put five cameras and five different [TS]

01:51:25   zoom levels like just keep adding [TS]

01:51:26   cameras along with a bit different zoom [TS]

01:51:28   levels [TS]

01:51:29   uh-huh this is a little bit barbaric it [TS]

01:51:31   will be looked back on as like remember [TS]

01:51:33   when we couldn't do the entire back of [TS]

01:51:34   the camera sensor and instead we just [TS]

01:51:37   kept adding more cameras but for now i [TS]

01:51:40   think it's a it's a reasonable [TS]

01:51:42   compromise and then what I was looking [TS]

01:51:43   for after that is ok you got the two [TS]

01:51:45   cameras that's good [TS]

01:51:46   they they are good for all the things [TS]

01:51:48   they're good at what kind of magic can [TS]

01:51:50   you do with these two cameras when they [TS]

01:51:52   work together and the magic is not [TS]

01:51:55   shipping on release and not that amazing [TS]

01:51:59   especially in light of the light-filled [TS]

01:52:01   cameras and all that other stuff where [TS]

01:52:02   they're like we just gather all the [TS]

01:52:04   light and do these amazing things in [TS]

01:52:05   software Apple as less ambitious goals [TS]

01:52:09   but i think that the result will be a [TS]

01:52:10   little bit better so real-time follow-up [TS]

01:52:12   cindy caldwell has said you can [TS]

01:52:15   absolutely pinch or really scroll to [TS]

01:52:17   zoom between each lens but the button [TS]

01:52:19   allows you to be specific [TS]

01:52:21   right but I said I think I was doing [TS]

01:52:22   software assuming the one until it gets [TS]

01:52:24   to actual to and then it switches like [TS]

01:52:26   it'll be fun to play with that and go [TS]

01:52:27   like get it up to 1.9 and switched to [TS]

01:52:29   watch all the sudden get clear you know [TS]

01:52:31   because it then goes to just like put [TS]

01:52:33   your finger over one of the lenses and [TS]

01:52:34   just like see when it switches [TS]

01:52:36   yeah that's interesting point headed [TS]

01:52:37   that way that's funny yeah i mean so [TS]

01:52:40   this is this is gonna be great like this [TS]

01:52:42   is one of the reasons why i'm mostly in [TS]

01:52:44   the plus that I want this and and like I [TS]

01:52:49   love shooting photos of my iphone like [TS]

01:52:51   many people do I shoot undisclosed my [TS]

01:52:53   phone I should most of my photos of my [TS]

01:52:54   iphone to have their be finally like a [TS]

01:52:57   new optic to it that's building is [TS]

01:53:00   always there you know you always be able [TS]

01:53:02   to get little like bolt-on lens that you [TS]

01:53:04   like slide on somehow at rest their clip [TS]

01:53:06   on or something and they're okay but [TS]

01:53:08   it's never as good as having the [TS]

01:53:10   built-in was always there to have this [TS]

01:53:12   this additional lens on there is gonna [TS]

01:53:14   be great my my only little pic I you [TS]

01:53:16   know everything is always a new pic is [TS]

01:53:18   that I do kind of wish it was a little [TS]

01:53:19   bit more zoomed in they so the the [TS]

01:53:22   regular lens that's always been there [TS]

01:53:24   I had said if you answered back that it [TS]

01:53:26   was a 35-millimeter equivalent most of [TS]

01:53:28   the time that was wrong actually 28 [TS]

01:53:30   millimeter equivalent and most recent [TS]

01:53:31   models and so the new one being twice [TS]

01:53:34   that is a 56 millimeter equivalent of a [TS]

01:53:37   seven in the presentation and that is an [TS]

01:53:41   end so it's similar to a 50 millimeter [TS]

01:53:43   lens that many people have used but only [TS]

01:53:45   on full frame if you if you use 250 [TS]

01:53:47   million lens like on on on a rebel or [TS]

01:53:49   like a smaller camera like it's not full [TS]

01:53:51   frame it's actually more zoomed in on [TS]

01:53:53   what you're getting with the iphone it's [TS]

01:53:54   the iphone you know that that is really [TS]

01:53:57   they kept calling a telephoto but I [TS]

01:54:00   don't know any photographer who [TS]

01:54:01   described a 56 million lens with a [TS]

01:54:03   telephoto lens that is a that is a [TS]

01:54:04   medium lettuce or normal lens the the 28 [TS]

01:54:08   that you normally get with it is a wide [TS]

01:54:09   so anyway they don't have a wide and a [TS]

01:54:12   normal i do wish they would have gone a [TS]

01:54:15   little further can be given like an 85 [TS]

01:54:17   millimeter equivalent that would have [TS]

01:54:18   been great because as you get a little [TS]

01:54:21   further into that range it starts [TS]

01:54:23   looking a lot nicer for portraits and [TS]

01:54:25   and just pictures of people in general [TS]

01:54:26   just the the more you get in there that [TS]

01:54:29   the better it looks [TS]

01:54:30   generally yes like take cups back [TS]

01:54:32   sometimes but it's usually worth it so [TS]

01:54:35   hopefully they will they will move in [TS]

01:54:37   that direction [TS]

01:54:38   I mean in my wildest dreams heck out of [TS]

01:54:40   third one at united as you receive I'm [TS]

01:54:42   like you know you got like camera one [TS]

01:54:44   camera two go below it a giant the giant [TS]

01:54:46   like circle that so as well as both of [TS]

01:54:48   those they're putting like [TS]

01:54:49   35 there something that'd be amazing and [TS]

01:54:52   probably not gonna happen but that [TS]

01:54:54   physics is kind of a problem here in a [TS]

01:54:56   number of ways but you know to have to [TS]

01:54:59   have something a little more zoomed be [TS]

01:55:00   nice also the the 56 millimeter lens i [TS]

01:55:05   believe it has a lower aperture than the [TS]

01:55:08   wide ones i believe on the site said it [TS]

01:55:09   was an f f 2.8 so these zoom lens will [TS]

01:55:13   be worse at low light situations and [TS]

01:55:17   whether it can perform or whether it [TS]

01:55:21   whether it can produce genuine [TS]

01:55:22   background blur before get to in a [TS]

01:55:23   minute [TS]

01:55:24   is it is is not going to be as good as [TS]

01:55:28   if it were f 1.8 but because it is more [TS]

01:55:31   zoomed in basically the more zoomed in [TS]

01:55:33   you are the focal length wise the the [TS]

01:55:36   more background blur you you can tend to [TS]

01:55:39   produce especially if your subject is [TS]

01:55:40   fairly close to you so the the formula [TS]

01:55:44   for background blur usually is subject [TS]

01:55:46   very close to you and also using a very [TS]

01:55:49   long lens like a very zoomed-in lens [TS]

01:55:50   that's how you get blur and you can [TS]

01:55:52   actually get blur on today's iphones on [TS]

01:55:54   every iphone basically you can get some [TS]

01:55:56   background blur if you have something [TS]

01:55:58   close up enough like you got a pretty [TS]

01:55:59   close [TS]

01:56:00   that's a pretty wide lens on a little [TS]

01:56:01   phone sensor but if you put something [TS]

01:56:03   really close to your iphone you will get [TS]

01:56:06   a blurred background if the background [TS]

01:56:07   is far enough away from you [TS]

01:56:08   so anyway new new dual lens camera think [TS]

01:56:12   just for the sake of photography just [TS]

01:56:14   basic photography that is awesome in the [TS]

01:56:16   ability to very quickly switch the fact [TS]

01:56:18   that it isn't only a pinch zoom in fact [TS]

01:56:19   you can just hit that little button [TS]

01:56:20   title so 2x that is awesome and i will [TS]

01:56:23   probably use that a lot [TS]