The Accidental Tech Podcast

00:00:00 ◼   ► I was always just thinking this process [TS]

00:00:01 ◼   ► that would save me I just thought like [TS]

00:00:03 ◼   ► well I'll just I'll stick it out and [TS]

00:00:05 ◼   ► nobody knew file system here probably [TS]

00:00:07 ◼   ► next year and I've been thinking that [TS]

00:00:08 ◼   ► for a lot of years [TS]

00:00:10 ◼   ► well I spent this morning trying to [TS]

00:00:13 ◼   ► parallel eyes the lame mp3 encoder why [TS]

00:00:16 ◼   ► why not very hard problem that hasn't [TS]

00:00:20 ◼   ► been solved since like the early two [TS]

00:00:21 ◼   ► thousands and I often need to encode our [TS]

00:00:26 ◼   ► show mp3 which takes probably i don't [TS]

00:00:29 ◼   ► know 90 seconds to include it's it's [TS]

00:00:31 ◼   ► it's a surprisingly long time for a [TS]

00:00:34 ◼   ► modern computing tasks like that and [TS]

00:00:36 ◼   ► that annoys me and so I figured why [TS]

00:00:38 ◼   ► don't I spend the afternoon seeing if I [TS]

00:00:40 ◼   ► can paralyze the the mp3 encoder and I [TS]

00:00:43 ◼   ► have to enter there are faster encoders [TS]

00:00:46 ◼   ► than the lame encoder and I know this is [TS]

00:00:49 ◼   ► hard for me to talk about being know [TS]

00:00:50 ◼   ► that the word lame is really not a nice [TS]

00:00:54 ◼   ► word to say but it's kind of like the [TS]

00:00:56 ◼   ► like the gift photo editor like also not [TS]

00:00:59 ◼   ► a nice word to say and for whatever [TS]

00:01:01 ◼   ► reason these open source project named [TS]

00:01:02 ◼   ► themselves these acronyms without regard [TS]

00:01:04 ◼   ► to what those words mean and how they [TS]

00:01:06 ◼   ► hurt people so i'm sorry in advance but [TS]

00:01:08 ◼   ► it's called the lame mp3 encoder it and [TS]

00:01:11 ◼   ► it is I i have tested many different [TS]

00:01:14 ◼   ► encoding options for podcast audio from [TS]

00:01:16 ◼   ► mp3 AAC the HEA see like the the mp3 [TS]

00:01:20 ◼   ► protocol like that the add-on like [TS]

00:01:22 ◼   ► spectral record things to these formats [TS]

00:01:25 ◼   ► and simple joint stereo with the lame [TS]

00:01:28 ◼   ► mp3 encoder is by far the the highest [TS]

00:01:30 ◼   ► quality and at the best bit rates that I [TS]

00:01:32 ◼   ► have been found [TS]

00:01:33 ◼   ► it's really it's really quite good so [TS]

00:01:35 ◼   ► problem is mp3 encoding is very [TS]

00:01:38 ◼   ► difficult to parallel eyes at least [TS]

00:01:41 ◼   ► while also doing it well and so that's [TS]

00:01:43 ◼   ► what I'm kind of trying to do here just [TS]

00:01:45 ◼   ► for ATP well I mean ideally I would you [TS]

00:01:48 ◼   ► know ship this to other people as well [TS]

00:01:50 ◼   ► you know maybe open source it or maybe [TS]

00:01:51 ◼   ► just embedded into my production tool [TS]

00:01:54 ◼   ► about that I have to at some point [TS]

00:01:55 ◼   ► hopefully maybe release so that it could [TS]

00:01:58 ◼   ► it could be helpful because one of the [TS]

00:02:00 ◼   ► problems is like we've basically hit a [TS]

00:02:01 ◼   ► wall of single-threaded performance on [TS]

00:02:04 ◼   ► modern computers like we're not really [TS]

00:02:06 ◼   ► getting much better at that and that [TS]

00:02:08 ◼   ► that's like one of the only tasks that i [TS]

00:02:09 ◼   ► do a regular basis my computer where I'm [TS]

00:02:11 ◼   ► just like dying for more [TS]

00:02:13 ◼   ► 4 gigahertz on my own one core so if i [TS]

00:02:17 ◼   ► can eliminate that that that makes me [TS]

00:02:18 ◼   ► happy with my computers and it makes me [TS]

00:02:20 ◼   ► happier with you know potential future [TS]

00:02:22 ◼   ► imax and mac pros and macbooks and [TS]

00:02:25 ◼   ► things because I can include our show [TS]

00:02:26 ◼   ► you for eight times faster and fast [TS]

00:02:29 ◼   ► enough that doesn't matter anymore [TS]

00:02:32 ◼   ► that makes sense well good luck i mean [TS]

00:02:35 ◼   ► i'd love to see that happen because i [TS]

00:02:37 ◼   ► think would make a lot of people very [TS]

00:02:38 ◼   ► happy but got that sounds like a royal [TS]

00:02:40 ◼   ► pain in the hindquarters it really is [TS]

00:02:42 ◼   ► the the one saving grace of this is that [TS]

00:02:45 ◼   ► that you know normally if you're dealing [TS]

00:02:47 ◼   ► with like a non-trivial sized open [TS]

00:02:50 ◼   ► source project or heck even regular [TS]

00:02:52 ◼   ► sized one usually they have HS [TS]

00:02:54 ◼   ► dependency hell and usually it is so [TS]

00:02:56 ◼   ► hard to get to the point where you can [TS]

00:02:58 ◼   ► even build the thing let alone like [TS]

00:03:00 ◼   ► trying to make changes and you know try [TS]

00:03:03 ◼   ► to test things and it it is such a pain [TS]

00:03:06 ◼   ► because they all depend on with your [TS]

00:03:07 ◼   ► weird crazy libraries that you don't [TS]

00:03:09 ◼   ► have that yet that are hard to install [TS]

00:03:11 ◼   ► mac OS 10 or something and it's such a [TS]

00:03:13 ◼   ► pain usually lame is actually really [TS]

00:03:16 ◼   ► simple there's not much to it it's it's [TS]

00:03:19 ◼   ► not very many files and there's as far [TS]

00:03:22 ◼   ► as I know there's no external [TS]

00:03:24 ◼   ► dependencies and except maybe like you [TS]

00:03:26 ◼   ► know basically be stuff that everything [TS]

00:03:27 ◼   ► has so it's pretty it's really actually [TS]

00:03:30 ◼   ► quite pleasant to work on so kudos to [TS]

00:03:34 ◼   ► the lane project this all see your C++ [TS]

00:03:36 ◼   ► it's all see which is also nice guy i [TS]

00:03:38 ◼   ► don't really know a lot of c++ so it has [TS]

00:03:41 ◼   ► a movie piercy is is also kind of a [TS]

00:03:43 ◼   ► welcome welcome change [TS]

00:03:46 ◼   ► it's like back a few jobs ago back when [TS]

00:03:48 ◼   ► you actually had a job yeah exactly i [TS]

00:03:50 ◼   ► still like see a lot I mean I recognize [TS]

00:03:53 ◼   ► that you know it you know it like [TS]

00:03:55 ◼   ► working and see nowadays it's like [TS]

00:03:57 ◼   ► having like a like a classic car that [TS]

00:03:59 ◼   ► you work on your garage you know it's [TS]

00:04:01 ◼   ► like it's like it's really it's really [TS]

00:04:03 ◼   ► fulfilling and its really nice and cool [TS]

00:04:06 ◼   ► did if if that's like your personality [TS]

00:04:07 ◼   ► type but i really would would be [TS]

00:04:10 ◼   ► hard-pressed to justify using it for [TS]

00:04:12 ◼   ► like quote real work anymore but but I [TS]

00:04:15 ◼   ► really do enjoy working with it now in [TS]

00:04:18 ◼   ► the on you know on the occasion that i [TS]

00:04:20 ◼   ► need to work on it or not I mean [TS]

00:04:23 ◼   ► anything's better than perl PHP am i [TS]

00:04:24 ◼   ► right [TS]

00:04:25 ◼   ► so anyway we should do some fun [TS]

00:04:26 ◼   ► well this year mac pro support this is [TS]

00:04:30 ◼   ► not good times for John siracusa that's [TS]

00:04:33 ◼   ► not so bad times either marcos theory [TS]

00:04:35 ◼   ► was that it was because of the [TS]

00:04:36 ◼   ► instructions [TS]

00:04:37 ◼   ► yeah my theory was the heart hardware [TS]

00:04:39 ◼   ► like encryption instructions that intel [TS]

00:04:42 ◼   ► has added over time but turns out [TS]

00:04:43 ◼   ► nope well I mean we didn't get any [TS]

00:04:45 ◼   ► official word on it but talking to a [TS]

00:04:47 ◼   ► whole bunch of people hey why do you [TS]

00:04:48 ◼   ► think they dropped support for this [TS]

00:04:49 ◼   ► computer that computer the general [TS]

00:04:51 ◼   ► consensus was that they just dropped [TS]

00:04:53 ◼   ► support for computers that are old [TS]

00:04:55 ◼   ► because it's a pain in the butt to keep [TS]

00:04:56 ◼   ► supporting them and there's lots of [TS]

00:04:57 ◼   ► things that are a pain to keep [TS]

00:04:58 ◼   ► supporting and if you do anything to us [TS]

00:05:02 ◼   ► that changes sort of the driver model or [TS]

00:05:03 ◼   ► the requires drivers to be even just [TS]

00:05:06 ◼   ► recompiled or change in some subtle way [TS]

00:05:08 ◼   ► supporting old hardware like say the [TS]

00:05:11 ◼   ► airport card that could be put into my [TS]

00:05:13 ◼   ► 2008 mac pro that's kind of a pain and [TS]

00:05:16 ◼   ► you don't want to bother with that but [TS]

00:05:17 ◼   ► the big one I think is a video drivers [TS]

00:05:19 ◼   ► because there's usually some [TS]

00:05:21 ◼   ► participation from the video card vendor [TS]

00:05:23 ◼   ► whether it be a AMD ati or nvidia in the [TS]

00:05:27 ◼   ► creation of the drivers for OS 10 for [TS]

00:05:30 ◼   ► these various GPUs and apple doesn't [TS]

00:05:32 ◼   ► wanna keep doing that and usually if you [TS]

00:05:34 ◼   ► were to go to AMD and say hey we're [TS]

00:05:36 ◼   ► making a new version of the operating [TS]

00:05:38 ◼   ► system can you help us or either help us [TS]

00:05:41 ◼   ► to or do entirely on your own drivers [TS]

00:05:43 ◼   ► for that work with the Sierra colonel [TS]

00:05:47 ◼   ► and this ancient 2008 mac pro I don't [TS]

00:05:50 ◼   ► think they're came to do that but anyway [TS]

00:05:52 ◼   ► lots of reasons why you might want to [TS]

00:05:54 ◼   ► support old hardware and yeah no no [TS]

00:05:58 ◼   ► specific smoking gun for any particular [TS]

00:06:00 ◼   ► hardware feature that is not supported [TS]

00:06:03 ◼   ► and adding adding to this pile of a [TS]

00:06:05 ◼   ► support for the idea that it's just [TS]

00:06:07 ◼   ► because it's old is that 2009 macros are [TS]

00:06:10 ◼   ► also not supported the contrary drove i [TS]

00:06:12 ◼   ► hoped on the last show [TS]

00:06:14 ◼   ► so that means my work Mac can't run [TS]

00:06:15 ◼   ► Sierra either we're gonna do I'm gonna [TS]

00:06:19 ◼   ► wait i'm going to wait until the new [TS]

00:06:20 ◼   ► it's almost it's almost this you have to [TS]

00:06:22 ◼   ► buy a new computer [TS]

00:06:23 ◼   ► I everyone gets laptops at work now so [TS]

00:06:25 ◼   ► i'm going to wait until the new macbook [TS]

00:06:26 ◼   ► pros come out and then i'm going to wait [TS]

00:06:29 ◼   ► another month and then I'm going to get [TS]

00:06:32 ◼   ► a new computer work now you you do [TS]

00:06:34 ◼   ► realize that the new macbook pros will [TS]

00:06:36 ◼   ► almost certainly have the arrow key [TS]

00:06:38 ◼   ► layout that you hate [TS]

00:06:39 ◼   ► I'm not gonna use that keyboard yeah [TS]

00:06:42 ◼   ► that's it it's just gonna be sitting off [TS]

00:06:44 ◼   ► to the side with a screen that I never [TS]

00:06:46 ◼   ► look at connected to an external screen [TS]

00:06:48 ◼   ► like i'm just using it as a weird-shaped [TS]

00:06:50 ◼   ► mac mini that's my plan because i only [TS]

00:06:53 ◼   ► have one screen at work and it's not a [TS]

00:06:55 ◼   ► great screen but whatever it's fine [TS]

00:06:57 ◼   ► so I'll keep doing that are probably [TS]

00:06:58 ◼   ► want to get the 15-inch so i can put in [TS]

00:06:59 ◼   ► mirrored display mode but that's how [TS]

00:07:02 ◼   ► much i'm not going to use a second [TS]

00:07:03 ◼   ► screen just so my windows and crap won't [TS]

00:07:05 ◼   ► move when i disconnect the monitor [TS]

00:07:06 ◼   ► availability the same as on both you [TS]

00:07:08 ◼   ► know I mean that's my current plan i [TS]

00:07:11 ◼   ► love that your current plan like I [TS]

00:07:13 ◼   ► clearly didn't even consider another mac [TS]

00:07:15 ◼   ► pro well I cannot work would never buy [TS]

00:07:19 ◼   ► that for me like I my back was the first [TS]

00:07:21 ◼   ► mac at the entire company and I had to [TS]

00:07:23 ◼   ► get special dispensation to get it and [TS]

00:07:25 ◼   ► it was like way more expensive than the [TS]

00:07:27 ◼   ► four hundred dollar piece of crap dell [TS]

00:07:28 ◼   ► laptops they were getting everybody back [TS]

00:07:29 ◼   ► then [TS]

00:07:30 ◼   ► mine was like the cheapest possible mac [TS]

00:07:32 ◼   ► pro you could get in the minimum [TS]

00:07:34 ◼   ► configuration it was like fifteen [TS]

00:07:35 ◼   ► hundred dollars and it took so much for [TS]

00:07:38 ◼   ► them to choke it down [TS]

00:07:39 ◼   ► nowadays they're better about buying max [TS]

00:07:42 ◼   ► if you want and they'll buy you know [TS]

00:07:43 ◼   ► their danger 15-inch macbook pro and [TS]

00:07:46 ◼   ► that's what I plan on getting but not [TS]

00:07:48 ◼   ► the mac pro is not an option either is [TS]

00:07:51 ◼   ► an imac for that matter would you get an [TS]

00:07:53 ◼   ► imac over a macbook pro if you had the [TS]

00:07:55 ◼   ► choice [TS]

00:07:55 ◼   ► yes I would is the is the base model 5k [TS]

00:07:58 ◼   ► imac not price competitive with the [TS]

00:08:00 ◼   ► 15-inch macbook pro I don't think its [TS]

00:08:03 ◼   ► price i think it's in understand big [TS]

00:08:06 ◼   ► corporations they just want to do things [TS]

00:08:07 ◼   ► the way they want to do them and they [TS]

00:08:09 ◼   ► want regularity and uniformity they [TS]

00:08:11 ◼   ► don't want you to be a special snowflake [TS]

00:08:12 ◼   ► on specific computer they only having [TS]

00:08:15 ◼   ► support and know and understand two [TS]

00:08:17 ◼   ► kinds of computers on the backside and [TS]

00:08:20 ◼   ► whatever I don't maybe i'll ask about it [TS]

00:08:23 ◼   ► but this is exactly my experience like [TS]

00:08:25 ◼   ► my company is get least Max and I think [TS]

00:08:29 ◼   ► there are two year leases and basically [TS]

00:08:31 ◼   ► your choices are macbook pro if you do [TS]

00:08:33 ◼   ► some sort of development work i believe [TS]

00:08:35 ◼   ► a macbook air if you don't or some sort [TS]

00:08:38 ◼   ► of god awful dell and those are may [TS]

00:08:40 ◼   ► actually might be an HP some awful got [TS]

00:08:41 ◼   ► some sort of god awful pc but it's one [TS]

00:08:43 ◼   ► of those three and if you want anything [TS]

00:08:45 ◼   ► else under the Sun well tough noogies [TS]

00:08:47 ◼   ► because this helped us does not want to [TS]

00:08:49 ◼   ► support it so I'm right there with you [TS]

00:08:50 ◼   ► are now to be fair I [TS]

00:08:52 ◼   ► microprose very nice and I have no [TS]

00:08:53 ◼   ► complaints i'm just saying that that is [TS]

00:08:55 ◼   ► the way corporate America works you must [TS]

00:08:57 ◼   ► conform you must be one of the people in [TS]

00:08:59 ◼   ► that 1984 commercial you must be a [TS]

00:09:02 ◼   ► faceless number in the crowd that is [TS]

00:09:05 ◼   ► using one of the Blessed computers i [TS]

00:09:08 ◼   ► miss the days when I was unsupported too [TS]

00:09:09 ◼   ► because when I was the first company [TS]

00:09:11 ◼   ► like all right but you're gonna be [TS]

00:09:12 ◼   ► totally unsupported like yes that's [TS]

00:09:13 ◼   ► exactly what I won't get to be totally [TS]

00:09:15 ◼   ► unsupported don't touch my computer ever [TS]

00:09:17 ◼   ► do nothing to it unfortunately now the [TS]

00:09:19 ◼   ► macs are officially supported I am beset [TS]

00:09:21 ◼   ► on all sides by terrible things like and [TS]

00:09:25 ◼   ► your mac to the active directory network [TS]

00:09:26 ◼   ► no all right run symantec antivirus on [TS]

00:09:30 ◼   ► your Mac that's real important run these [TS]

00:09:32 ◼   ► other applications in the background [TS]

00:09:34 ◼   ► that will grind your cpu to death as it [TS]

00:09:35 ◼   ► does who knows what it's it's really [TS]

00:09:37 ◼   ► terrible that we have one question do [TS]

00:09:40 ◼   ► you have to install adobe acrobat I [TS]

00:09:42 ◼   ► don't have to but it could be installed [TS]

00:09:45 ◼   ► on my behalf silently in the background [TS]

00:09:46 ◼   ► any day come to work who knows what's [TS]

00:09:48 ◼   ► happened to my computer because it's not [TS]

00:09:49 ◼   ► under my control they just force install [TS]

00:09:51 ◼   ► software on it whenever they want none [TS]

00:09:53 ◼   ► of that software makes my experience of [TS]

00:09:54 ◼   ► using the computer better but supposedly [TS]

00:09:56 ◼   ► now I'm protected from viruses [TS]

00:10:00 ◼   ► yeah whatever I can't believe you stand [TS]

00:10:03 ◼   ► for anyone else having any sort of [TS]

00:10:04 ◼   ► access to your computer like I [TS]

00:10:05 ◼   ► understand that you have no choice i [TS]

00:10:07 ◼   ► told you get that but you of all people [TS]

00:10:09 ◼   ► allowing that vulnerability if you will [TS]

00:10:12 ◼   ► I am stunned that you that you stand for [TS]

00:10:14 ◼   ► that it's wrong foot working you don't [TS]

00:10:16 ◼   ► like that you have no choice [TS]

00:10:17 ◼   ► the final bit is like how sad is this [TS]

00:10:20 ◼   ► really it's not really that said i [TS]

00:10:21 ◼   ► installed Sarah mid-2008 mac pro it runs [TS]

00:10:23 ◼   ► fine because i have an aftermarket GPU [TS]

00:10:25 ◼   ► installers little bit cranky about it [TS]

00:10:27 ◼   ► but if you just like i'm installing an [TS]

00:10:29 ◼   ► external disk at this point because Mike [TS]

00:10:31 ◼   ► install main system is the first [TS]

00:10:32 ◼   ► developer release so i installed it on [TS]

00:10:34 ◼   ► an external hard drive using my 2011 [TS]

00:10:36 ◼   ► macbook air and then i just deleted a [TS]

00:10:39 ◼   ► single file from the thing system [TS]

00:10:41 ◼   ► library core services platform support [TS]

00:10:42 ◼   ► plist just dunno I'm renamed or whatever [TS]

00:10:45 ◼   ► and then I'm a cube pro 2008 boots from [TS]

00:10:47 ◼   ► it just fine and it runs fine far as i [TS]

00:10:51 ◼   ► can tell so I don't think it'll be that [TS]

00:10:53 ◼   ► big a deal i may end up doing the same [TS]

00:10:54 ◼   ► thing with my mac at work about I'm sure [TS]

00:10:56 ◼   ► corporate IT would love that [TS]

00:10:58 ◼   ► but uh don't you know I'll i could try [TS]

00:11:01 ◼   ► that right before i give up and say okay [TS]

00:11:03 ◼   ► fine get me the new laptops or whatever [TS]

00:11:06 ◼   ► anyway if you have a 2008 prime macro [TS]

00:11:08 ◼   ► and other unsupported computer [TS]

00:11:10 ◼   ► you see i might work for you if the set [TS]

00:11:13 ◼   ► of hardware you have is not the stock [TS]

00:11:14 ◼   ► set of hardware that came with that [TS]

00:11:16 ◼   ► computer so hold on a second so you [TS]

00:11:18 ◼   ► generally do some amount of work at home [TS]

00:11:22 ◼   ► on a semi-regular basis is that correct [TS]

00:11:24 ◼   ► so what you're doing that on your [TS]

00:11:26 ◼   ► personal machine because you have a [TS]

00:11:28 ◼   ► macro working macro home right [TS]

00:11:30 ◼   ► yeah so that's cool with you like just [TS]

00:11:33 ◼   ► an external hard drive is just like I [TS]

00:11:35 ◼   ► have like seven hard drives connected to [TS]

00:11:37 ◼   ► my computer like for internal and three [TS]

00:11:39 ◼   ► external and have them are turned off [TS]

00:11:40 ◼   ► most of the time the other ones are [TS]

00:11:41 ◼   ► mounted most of the time it's really [TS]

00:11:43 ◼   ► easy to just put a beta OS on external [TS]

00:11:45 ◼   ► drive as a reboot and boot off of that [TS]

00:11:47 ◼   ► drive and it's fine i immediately [TS]

00:11:48 ◼   ► unmount all my other drives when i [TS]

00:11:50 ◼   ► launched nice like it's not it's not a [TS]

00:11:52 ◼   ► concern right now i'm gonna i'm not on [TS]

00:11:54 ◼   ► Sierra at all is on a general level you [TS]

00:11:56 ◼   ► you have put you have infected your home [TS]

00:11:58 ◼   ► computer with work-related things is my [TS]

00:12:00 ◼   ► point [TS]

00:12:01 ◼   ► well now because I just remote desktop [TS]

00:12:02 ◼   ► into my with my make it work to do stuff [TS]

00:12:05 ◼   ► ok so you have infected with some sort [TS]

00:12:07 ◼   ► of VPN connection i have infected the [TS]

00:12:08 ◼   ► VPN software is installed for me to get [TS]

00:12:10 ◼   ► on the VPN enough to about desktop i [TS]

00:12:13 ◼   ► gotcha ok so any of the development [TS]

00:12:15 ◼   ► isn't really strictly speaking happening [TS]

00:12:17 ◼   ► locally and and really it's not even [TS]

00:12:19 ◼   ► happening in my mackie their meaning [TS]

00:12:20 ◼   ► from then and assess aging and you know [TS]

00:12:22 ◼   ► like it's not unlike you I'm not [TS]

00:12:25 ◼   ► actually doing development on my mac [TS]

00:12:27 ◼   ► really I mean except for like the web [TS]

00:12:29 ◼   ► browsers around all the actual code and [TS]

00:12:31 ◼   ► everything else is on servers you know [TS]

00:12:33 ◼   ► gotcha all right now that's actually [TS]

00:12:35 ◼   ► fairly fascinating [TS]

00:12:36 ◼   ► I i did not know that ok anything else [TS]

00:12:38 ◼   ► about the mac pro sport it will never [TS]

00:12:40 ◼   ► end [TS]

00:12:41 ◼   ► anything else today alright I the talk [TS]

00:12:44 ◼   ► show live this was recorded tuesday the [TS]

00:12:48 ◼   ► this power [TS]

00:12:49 ◼   ► I'm sorry tuesday before this past God [TS]

00:12:51 ◼   ► knows by the time this thing's releases [TS]

00:12:52 ◼   ► try to two months ago but anyway the [TS]

00:12:55 ◼   ► tuesday that on WABC was going on there [TS]

00:12:59 ◼   ► was a talk show again this year was it [TS]

00:13:01 ◼   ► two years ago that we were guess I think [TS]

00:13:04 ◼   ► and then you know the only the only [TS]

00:13:05 ◼   ► reasonable conclusion after having a [TS]

00:13:07 ◼   ► listen this impossibly awesome an [TS]

00:13:09 ◼   ► attractive trio on stage [TS]

00:13:12 ◼   ► is to have a filler who followed up last [TS]

00:13:16 ◼   ► year and then this year what are you [TS]

00:13:18 ◼   ► gonna do well why not have Phil Schiller [TS]

00:13:20 ◼   ► and Craig federighi and we were all [TS]

00:13:24 ◼   ► there we were sitting in the front row [TS]

00:13:26 ◼   ► and it was amazing and i cannot say [TS]

00:13:30 ◼   ► enough good things about this this talk [TS]

00:13:32 ◼   ► show if you are not a regular talks or [TS]

00:13:33 ◼   ► listener if you're one of the ten people [TS]

00:13:35 ◼   ► that do not listen to the talk show but [TS]

00:13:36 ◼   ► do listen to the show I cannot encourage [TS]

00:13:40 ◼   ► you enough to listen to this episode of [TS]

00:13:42 ◼   ► the talk show will have a link in the [TS]

00:13:43 ◼   ► show notes it is excellent there's also [TS]

00:13:44 ◼   ► a video I which was very good from what [TS]

00:13:47 ◼   ► I've gathered i haven't actually watched [TS]

00:13:48 ◼   ► it myself but seeing Craig and Phil talk [TS]

00:13:53 ◼   ► to each other and talk to the audience [TS]

00:13:56 ◼   ► and talk to John Gruber all of all the [TS]

00:13:58 ◼   ► above was amazing and there's a few line [TS]

00:14:01 ◼   ► items that we'd like to go through about [TS]

00:14:03 ◼   ► that but one of the things that made me [TS]

00:14:05 ◼   ► kind of laugh and and really that I [TS]

00:14:08 ◼   ► loved about it made me love Craig better [TS]

00:14:10 ◼   ► even more was as the talk show is going [TS]

00:14:14 ◼   ► on [TS]

00:14:15 ◼   ► Craig on the surface looked comfortable [TS]

00:14:18 ◼   ► but if you really looked at him for more [TS]

00:14:19 ◼   ► than a second you realize he is not in [TS]

00:14:22 ◼   ► love with what he's doing right now not [TS]

00:14:24 ◼   ► like not the john was doing anything [TS]

00:14:25 ◼   ► wrong not that phil was doing anything [TS]

00:14:27 ◼   ► wrong you can just tell the Craig was [TS]

00:14:29 ◼   ► like a little nervous and not entirely [TS]

00:14:31 ◼   ► comfortable with what was going on and [TS]

00:14:33 ◼   ► he was leaning forward a lot he he kept [TS]

00:14:36 ◼   ► tonight i did the same thing when we [TS]

00:14:37 ◼   ► were on the talk show at that dub he [TS]

00:14:40 ◼   ► kept leaning forward and then like [TS]

00:14:42 ◼   ► putting his his elbow on his knee and in [TS]

00:14:44 ◼   ► propping his head up and then I think [TS]

00:14:46 ◼   ► you could really realize that kinda [TS]

00:14:48 ◼   ► looks a little weird for those in the [TS]

00:14:50 ◼   ► audience then he would try to like [TS]

00:14:51 ◼   ► casually put his arm down which I'm sure [TS]

00:14:53 ◼   ► if we look at the video of me onstage I [TS]

00:14:55 ◼   ► probably this 35 times but there's [TS]

00:14:57 ◼   ► there's a lot of that but the thing that [TS]

00:14:59 ◼   ► struck me the most was when John Gruber [TS]

00:15:05 ◼   ► talked about something developer related [TS]

00:15:08 ◼   ► not only did Craig have impossibly good [TS]

00:15:12 ◼   ► answers for all the questions sometimes [TS]

00:15:14 ◼   ► more forthcoming then maybe he should [TS]

00:15:16 ◼   ► have but he SAT bolt upright every time [TS]

00:15:20 ◼   ► and he was so confident and so sure of [TS]

00:15:23 ◼   ► himself and it was so awesome [TS]

00:15:25 ◼   ► to see and god I love that guy so much [TS]

00:15:28 ◼   ► yeah it was such a good show [TS]

00:15:30 ◼   ► I mean it really was you know you can [TS]

00:15:32 ◼   ► you can think about like you know what [TS]

00:15:34 ◼   ► what kind of show would you expect to [TS]

00:15:36 ◼   ► have where Apple executives give an [TS]

00:15:39 ◼   ► interview you know and and if you think [TS]

00:15:41 ◼   ► about it just like that you might think [TS]

00:15:43 ◼   ► well they shouldn't be you know going [TS]

00:15:45 ◼   ► over PR talking points and everything [TS]

00:15:46 ◼   ► and certainly some of what they say is [TS]

00:15:49 ◼   ► PR talking points but it most of it [TS]

00:15:51 ◼   ► isn't and most of it is like yeah and I [TS]

00:15:55 ◼   ► won't talk to this weekend without yet [TS]

00:15:57 ◼   ► but I basically reviewed the show for [TS]

00:16:00 ◼   ► John on his own chosen no he wouldn't do [TS]

00:16:02 ◼   ► it himself and so forget the repetition [TS]

00:16:05 ◼   ► here but i think one of the best insight [TS]

00:16:09 ◼   ► about the first of all is that we got to [TS]

00:16:11 ◼   ► see to apple executives interacting with [TS]

00:16:13 ◼   ► each other and you never see that like [TS]

00:16:16 ◼   ► even people in apple hardly ever see [TS]

00:16:18 ◼   ► that it's okay to see that in this [TS]

00:16:22 ◼   ► contact these these two people who [TS]

00:16:24 ◼   ► clearly have known each other for a very [TS]

00:16:25 ◼   ► long time and working for a very long [TS]

00:16:27 ◼   ► time to people on top of their game and [TS]

00:16:30 ◼   ► phil and Craig are really excellent at [TS]

00:16:33 ◼   ► their jobs and they both have incredibly [TS]

00:16:37 ◼   ► deep knowledge about the stuff that we [TS]

00:16:39 ◼   ► care about and the stuff that grouper [TS]

00:16:41 ◼   ► would be asking questions about activity [TS]

00:16:43 ◼   ► c so like I was thinking like you know [TS]

00:16:45 ◼   ► we were speculating beforehand know [TS]

00:16:47 ◼   ► who's gonna have this you have this year [TS]

00:16:48 ◼   ► and you know one of the one of the ideas [TS]

00:16:51 ◼   ► what if he asked him cook and having Tim [TS]

00:16:54 ◼   ► Cook would be like it'd be really like a [TS]

00:16:56 ◼   ► great badge of honor it would be like a [TS]

00:16:58 ◼   ► really noteworthy thing but I think [TS]

00:17:00 ◼   ► having filling Craig is actually a [TS]

00:17:02 ◼   ► better set for that audience for that [TS]

00:17:05 ◼   ► time because phil is really lit in many [TS]

00:17:09 ◼   ► ways it seems like he is kind of like [TS]

00:17:12 ◼   ► the head of product direction on some [TS]

00:17:14 ◼   ► level and and you know it seems to be [TS]

00:17:16 ◼   ► kind of a shared role in Steve's absence [TS]

00:17:18 ◼   ► you know Johnny obviously has something [TS]

00:17:20 ◼   ► to do with it [TS]

00:17:21 ◼   ► I think Tim still has some probably [TS]

00:17:22 ◼   ► something to do with it as well and who [TS]

00:17:24 ◼   ► knows who else but it seems like a lot [TS]

00:17:26 ◼   ► of that falls on Phil just display [TS]

00:17:28 ◼   ► products students in general also phil [TS]

00:17:30 ◼   ► is the head of the app store now [TS]

00:17:31 ◼   ► so again like very relevant to this [TS]

00:17:34 ◼   ► audience and then you have a federal key [TS]

00:17:37 ◼   ► who is [TS]

00:17:39 ◼   ► you know yes we knew he was the [TS]

00:17:40 ◼   ► executive in charge of software [TS]

00:17:42 ◼   ► engineering stuff but i don't think a [TS]

00:17:45 ◼   ► lot of us knew quite how much of an [TS]

00:17:46 ◼   ► engineer he is and also you know not [TS]

00:17:49 ◼   ► only does he have deep technical chops [TS]

00:17:51 ◼   ► but he also has deep knowledge of like [TS]

00:17:55 ◼   ► specific implementation details of the [TS]

00:17:57 ◼   ► stuff they're doing now so it's not like [TS]

00:17:59 ◼   ► he ascended into the into like this [TS]

00:18:00 ◼   ► ivory tower and is just like dictating [TS]

00:18:03 ◼   ► things down to his minutes have them do [TS]

00:18:04 ◼   ► all the work and he's just being a [TS]

00:18:05 ◼   ► figurehead he's clearly still very much [TS]

00:18:07 ◼   ► involved in those decisions and very [TS]

00:18:11 ◼   ► like very very very technical down too [TS]

00:18:13 ◼   ► deep levels and and able to explain that [TS]

00:18:16 ◼   ► very well [TS]

00:18:17 ◼   ► so to have that combo of like the [TS]

00:18:21 ◼   ► product guy in the app store guy and you [TS]

00:18:23 ◼   ► know infill and then to have Craig as [TS]

00:18:25 ◼   ► like the technical head is is really i [TS]

00:18:29 ◼   ► think the perfect combo to have at WC + [TS]

00:18:32 ◼   ► i think their personalities work really [TS]

00:18:33 ◼   ► well both in general and also with John [TS]

00:18:36 ◼   ► Gruber being the interviewer so overall [TS]

00:18:39 ◼   ► I I i would much rather have them then [TS]

00:18:42 ◼   ► have Tim in that context and I think it [TS]

00:18:45 ◼   ► was as good as it possibly can i think [TS]

00:18:46 ◼   ► it was great [TS]

00:18:47 ◼   ► mostly agree with other team would have [TS]

00:18:49 ◼   ► been more boring but I've been thinking [TS]

00:18:50 ◼   ► about it more since the DC we could like [TS]

00:18:52 ◼   ► it really does depend on the topic that [TS]

00:18:54 ◼   ► you're interested in you know if it [TS]

00:18:56 ◼   ► mentioned Johnny I've obviously if [TS]

00:18:58 ◼   ► you're going to have a bunch of [TS]

00:18:59 ◼   ► questions about design stuff he's the [TS]

00:19:02 ◼   ► guy you want and Phil is not going to be [TS]

00:19:04 ◼   ► able to give you much they're neither is [TS]

00:19:05 ◼   ► Craig for that matter because like you [TS]

00:19:07 ◼   ► know product design whether it be [TS]

00:19:08 ◼   ► hardware or software is Johnny's domain [TS]

00:19:10 ◼   ► and a lot of the decisions that are made [TS]

00:19:11 ◼   ► they're at their you know i would [TS]

00:19:13 ◼   ► imagine that they could add some inside [TS]

00:19:15 ◼   ► of you need you want the man himself if [TS]

00:19:16 ◼   ► you wanna get that information so [TS]

00:19:17 ◼   ► there's Johnny set aside and then Tim [TS]

00:19:19 ◼   ► after Apple comes out with the car the [TS]

00:19:21 ◼   ► guy you want to talk to him cook until [TS]

00:19:24 ◼   ► you know like the deep car people [TS]

00:19:25 ◼   ► because your main question is why is [TS]

00:19:26 ◼   ► Apple chosen to make a car and the [TS]

00:19:28 ◼   ► person who can answer that best is tim [TS]

00:19:29 ◼   ► cook right because that's a decision at [TS]

00:19:32 ◼   ► his level so I would actually like to [TS]

00:19:34 ◼   ► see tim cook at some point but for the [TS]

00:19:36 ◼   ► topics i was interested in this year and [TS]

00:19:38 ◼   ► most years [TS]

00:19:38 ◼   ► yeah I'd rather hear from craig and to a [TS]

00:19:41 ◼   ► lesser extent filled because I'm much [TS]

00:19:43 ◼   ► more interested in the technical less [TS]

00:19:44 ◼   ► interested in the app store stuff but [TS]

00:19:45 ◼   ► the WC like you said a lot of people [TS]

00:19:48 ◼   ► interested in appstore exactly the [TS]

00:19:50 ◼   ► reason the talk show [TS]

00:19:51 ◼   ► live is a topic in the follow-up ears [TS]

00:19:54 ◼   ► because i was adding items to follow up [TS]

00:19:55 ◼   ► of bits and pieces and I realized most [TS]

00:19:56 ◼   ► of them were information from the talk [TS]

00:19:59 ◼   ► show live [TS]

00:19:59 ◼   ► the main reason i was just people listen [TS]

00:20:01 ◼   ► to it is that it has information that [TS]

00:20:04 ◼   ► you probably won't see elsewhere because [TS]

00:20:06 ◼   ► you know i can fill and Craig around [TS]

00:20:08 ◼   ► there and they didn't just say things [TS]

00:20:10 ◼   ► that were already said that WC they [TS]

00:20:13 ◼   ► didn't just say things that have already [TS]

00:20:14 ◼   ► been said by Apple PR they provided new [TS]

00:20:16 ◼   ► information and some but i thought was [TS]

00:20:18 ◼   ► interesting and and you won't know [TS]

00:20:19 ◼   ► unless you listen to that or listen to [TS]

00:20:22 ◼   ► these tidbits that I pulled out of it [TS]

00:20:24 ◼   ► the first one is about an iOS 10 how you [TS]

00:20:27 ◼   ► can get rid of the Apple apps like if [TS]

00:20:29 ◼   ► you don't the stock app so that the tips [TS]

00:20:31 ◼   ► app or whatever you don't have to hide [TS]

00:20:33 ◼   ► them in a folder anymore you can now [TS]

00:20:34 ◼   ► delete them but they aren't actually [TS]

00:20:37 ◼   ► deleted as many people speculated and [TS]

00:20:39 ◼   ► has been speculated for a long time [TS]

00:20:40 ◼   ► before the future even appeared they're [TS]

00:20:42 ◼   ► not actually removed from the system [TS]

00:20:43 ◼   ► even though when you delete them you can [TS]

00:20:45 ◼   ► go to the store and then redownload them [TS]

00:20:47 ◼   ► but as I think it was Craig said on [TS]

00:20:48 ◼   ► stage that download will run [TS]

00:20:50 ◼   ► suspiciously fast because i am actually [TS]

00:20:52 ◼   ► from your computer all the apps are [TS]

00:20:55 ◼   ► saying oh yeah I'll redownload those for [TS]

00:20:56 ◼   ► you and it just reveals them again a [TS]

00:20:58 ◼   ► bunch of reasons were given for actually [TS]

00:21:00 ◼   ► leaving them on the system you will [TS]

00:21:02 ◼   ► delete I think the documents and data [TS]

00:21:03 ◼   ► associated with it but you won't do the [TS]

00:21:04 ◼   ► actual executable so that was [TS]

00:21:07 ◼   ► interesting tidbit the other one is [TS]

00:21:09 ◼   ► relevant to a couple of stories and [TS]

00:21:11 ◼   ► tweets that are going around about the [TS]

00:21:12 ◼   ► the current beta of the appstore add [TS]

00:21:14 ◼   ► service where they'll you know people [TS]

00:21:16 ◼   ► can try it out for free now and all you [TS]

00:21:19 ◼   ► do at this point is say yes I want to [TS]

00:21:20 ◼   ► help my app into the ad service [TS]

00:21:22 ◼   ► I don't think either the keywords and [TS]

00:21:24 ◼   ► everything as well but anyway I looked [TS]

00:21:25 ◼   ► around and couldn't find anything else [TS]

00:21:27 ◼   ► to do so I have to my at my appt in but [TS]

00:21:30 ◼   ► I think that just means that apple will [TS]

00:21:31 ◼   ► I can shove it on top of search results [TS]

00:21:33 ◼   ► sometimes but I don't think I have any [TS]

00:21:35 ◼   ► control over that [TS]

00:21:37 ◼   ► yeah it's like the automated woman is [TS]

00:21:38 ◼   ► that if you don't want to pick your [TS]

00:21:39 ◼   ► keywords in doing that stuff just we'll [TS]

00:21:41 ◼   ► figure it out for you and so one of the [TS]

00:21:42 ◼   ► little controversies that spun up on [TS]

00:21:45 ◼   ► Twitter was a i think it was someone [TS]

00:21:47 ◼   ► from Tweetbot was saying they search for [TS]

00:21:49 ◼   ► tweet pot like the actual name of the [TS]

00:21:51 ◼   ► application and the number-one hit the [TS]

00:21:53 ◼   ► ad at the top of the other search [TS]

00:21:54 ◼   ► results wasn't ad for twitterrific and [TS]

00:21:58 ◼   ► it looks like all twitterrific has [TS]

00:21:59 ◼   ► purchased the tweet but keyword but they [TS]

00:22:01 ◼   ► haven't because you can't even do that [TS]

00:22:03 ◼   ► at that point and I didn't [TS]

00:22:04 ◼   ► and that brings up the whole topic that [TS]

00:22:06 ◼   ► we discussed before about buying someone [TS]

00:22:09 ◼   ► else's trademark as a keyword so if you [TS]

00:22:11 ◼   ► have an application if you were you know [TS]

00:22:13 ◼   ► the the maker of Twitter everything you [TS]

00:22:15 ◼   ► wanted to buy the word the keyword [TS]

00:22:17 ◼   ► Tweetbot could you do that that was [TS]

00:22:19 ◼   ► addressed by Phil Schiller and the [TS]

00:22:21 ◼   ► doctor alive and he said that they are [TS]

00:22:25 ◼   ► explicitly allowing this i think this is [TS]

00:22:27 ◼   ► a direct quote from the transmittances [TS]

00:22:28 ◼   ► you can use someone else's brand in your [TS]

00:22:30 ◼   ► AdWords that you want as we thought [TS]

00:22:33 ◼   ► about it that is more likely to benefit [TS]

00:22:34 ◼   ► the small developer than the big [TS]

00:22:36 ◼   ► developer the idea is that if you have a [TS]

00:22:39 ◼   ► well-known brand if you like clash of [TS]

00:22:40 ◼   ► clans or something you're not going to [TS]

00:22:43 ◼   ► by keyword for some tiny little [TS]

00:22:45 ◼   ► application doesn't time a little [TS]

00:22:46 ◼   ► similar game that doesn't sell a lot of [TS]

00:22:48 ◼   ► copies but if you make a game it's [TS]

00:22:49 ◼   ► similar to clash of clans and you want [TS]

00:22:51 ◼   ► to break into the market and really [TS]

00:22:53 ◼   ► right now you don't have any customers [TS]

00:22:54 ◼   ► maybe you by the clash of clans keyword [TS]

00:22:56 ◼   ► that is the theory behind this and Phil [TS]

00:22:58 ◼   ► articulates it is the most [TS]

00:23:01 ◼   ► straightforward manner is you're going [TS]

00:23:02 ◼   ► to get and it was surprising to a lot of [TS]

00:23:04 ◼   ► people and we'll see how it plays out [TS]

00:23:05 ◼   ► real life but from the perspective of [TS]

00:23:08 ◼   ► app developers especially after the [TS]

00:23:10 ◼   ► operation of on are uneven footing it [TS]

00:23:12 ◼   ► seems like a pretty scummy thing to do [TS]

00:23:14 ◼   ► to buy your competitors trademark so i [TS]

00:23:17 ◼   ► think a lot of people are not going to [TS]

00:23:18 ◼   ► do it because it seems rude and I would [TS]

00:23:20 ◼   ► imagine the companies that would do it [TS]

00:23:22 ◼   ► are exactly the companies that are big [TS]

00:23:24 ◼   ► because they have no scruples and aren't [TS]

00:23:26 ◼   ► run by an individual who is answerable [TS]

00:23:27 ◼   ► to their practices and they have a [TS]

00:23:29 ◼   ► marketing department is measured on how [TS]

00:23:31 ◼   ► well they boost sales and so i think is [TS]

00:23:33 ◼   ► gonna happen a lot [TS]

00:23:34 ◼   ► I'm not entirely convinced that it's [TS]

00:23:36 ◼   ► going to benefit the small developer [TS]

00:23:37 ◼   ► more than the big developer but we'll [TS]

00:23:39 ◼   ► see and again we'll talk directly about [TS]

00:23:41 ◼   ► this issue when questioned about it on [TS]

00:23:43 ◼   ► dr. live so check it out [TS]

00:23:44 ◼   ► yeah i think it there's a number of you [TS]

00:23:47 ◼   ► know issues and factors that go into [TS]

00:23:48 ◼   ► this [TS]

00:23:49 ◼   ► what exactly is a small developer [TS]

00:23:50 ◼   ► because I think who this will actually [TS]

00:23:53 ◼   ► hurt most are people like twitterrific [TS]

00:23:56 ◼   ► and Tweetbot and maybe overcast we're [TS]

00:24:00 ◼   ► kind of medium-sized developers were [TS]

00:24:02 ◼   ► like we're not big enough for like the [TS]

00:24:04 ◼   ► clash of clans people to build our [TS]

00:24:05 ◼   ► keywords because who cares like you know [TS]

00:24:07 ◼   ► we are nothing compared to what they get [TS]

00:24:09 ◼   ► and we're also not related but other [TS]

00:24:12 ◼   ► people who makes you know who make apps [TS]

00:24:14 ◼   ► are related to podcasting or related to [TS]

00:24:17 ◼   ► Twitter [TS]

00:24:18 ◼   ► would very easily like bid on like the [TS]

00:24:20 ◼   ► medium-sized apps in their category and [TS]

00:24:22 ◼   ► on those keywords so like you know I [TS]

00:24:24 ◼   ► view myself as a small developer in the [TS]

00:24:26 ◼   ► grand scheme of things but a lot of [TS]

00:24:29 ◼   ► people view / cast as a big gap in the [TS]

00:24:31 ◼   ► category relative to their app so like [TS]

00:24:34 ◼   ► you know I think when Phil says this he [TS]

00:24:36 ◼   ► thinks this will benefit small [TS]

00:24:37 ◼   ► developers I don't think he's talking [TS]

00:24:39 ◼   ► about people like overcast and Tweetbot [TS]

00:24:41 ◼   ► and twitterrific i think is talking [TS]

00:24:43 ◼   ► about like little things that most of us [TS]

00:24:45 ◼   ► have never heard of that happen to be in [TS]

00:24:47 ◼   ► the same categories [TS]

00:24:48 ◼   ► he's right that it would probably [TS]

00:24:49 ◼   ► benefit them like you know the kind of [TS]

00:24:52 ◼   ► thing where like if you search for that [TS]

00:24:54 ◼   ► Twitter or whatever you know you get a [TS]

00:24:56 ◼   ► couple of twitter apps and you get a [TS]

00:24:57 ◼   ► whole bunch of what looks like just [TS]

00:24:59 ◼   ► garbage and spam and it's like you know [TS]

00:25:00 ◼   ► photo rotation apps for twitter or stuff [TS]

00:25:03 ◼   ► like that you know that kind of stuff [TS]

00:25:04 ◼   ► it's gonna be that kind of app I think [TS]

00:25:08 ◼   ► that bet that could benefit from this [TS]

00:25:09 ◼   ► not medium-sized apps like to directly [TS]

00:25:12 ◼   ► pot overcast [TS]

00:25:14 ◼   ► the other problem here is well and if [TS]

00:25:17 ◼   ► that happens to the project one is that [TS]

00:25:19 ◼   ► we've had you know kind of a kind of [TS]

00:25:22 ◼   ► like down low key word spam issues in [TS]

00:25:25 ◼   ► iTunes Connect since the beginning the [TS]

00:25:26 ◼   ► app store you know the apps have a [TS]

00:25:28 ◼   ► keyword field they can enter keywords [TS]

00:25:30 ◼   ► into it for search and those have [TS]

00:25:32 ◼   ► historically been used pretty pretty [TS]

00:25:34 ◼   ► strongly for relevance in search more so [TS]

00:25:37 ◼   ► than the description that is publicly [TS]

00:25:38 ◼   ► shown the problem is these keywords are [TS]

00:25:41 ◼   ► not publicly visible anywhere and so [TS]

00:25:43 ◼   ► there's kind of no downside for a nap to [TS]

00:25:46 ◼   ► put its competitors or other large apps [TS]

00:25:49 ◼   ► names in those keywords and Apple has a [TS]

00:25:51 ◼   ► rule against this but in practice that [TS]

00:25:54 ◼   ► rules only really enforced and [TS]

00:25:55 ◼   ► enforceable against like large trademark [TS]

00:25:59 ◼   ► like Disney you know so if you it'd be [TS]

00:26:01 ◼   ► hard to put disney in your keywords and [TS]

00:26:02 ◼   ► get accepted your app review but you [TS]

00:26:05 ◼   ► know if if another twitter app puts [TS]

00:26:07 ◼   ► Tweetbot it's keywords that is way more [TS]

00:26:10 ◼   ► likely to get in and to get to get [TS]

00:26:12 ◼   ► through and historically that has been [TS]

00:26:14 ◼   ► seemingly very badly enforced by app [TS]

00:26:16 ◼   ► review and Phil even kind of said [TS]

00:26:18 ◼   ► something along the lines of like we [TS]

00:26:20 ◼   ► know we're going to be you know trying [TS]

00:26:22 ◼   ► to step that up you know something about [TS]

00:26:23 ◼   ► something to that degree and then [TS]

00:26:25 ◼   ► thirdly the problem is the name of you [TS]

00:26:29 ◼   ► notice if you put down [TS]

00:26:30 ◼   ► overcast your [TS]

00:26:31 ◼   ► word and use might search for the word [TS]

00:26:33 ◼   ► overcast to test this out and then my [TS]

00:26:36 ◼   ► app shows up below some added you might [TS]

00:26:38 ◼   ► think this is horrible [TS]

00:26:39 ◼   ► my app is not called overcast in the app [TS]

00:26:42 ◼   ► store my app is called overcast colon [TS]

00:26:44 ◼   ► podcast player and if you look at almost [TS]

00:26:47 ◼   ► every other instance of this of this [TS]

00:26:49 ◼   ► kind of like you know add doing what [TS]

00:26:50 ◼   ► seems like the wrong thing like Tweetbot [TS]

00:26:53 ◼   ► is not just named Tweetbot twitterrific [TS]

00:26:55 ◼   ► is not just named twitterrific so it's [TS]

00:26:57 ◼   ► called like you know tweetbot for [TS]

00:26:58 ◼   ► twitter twitter fake twitter client [TS]

00:27:00 ◼   ► stuff like that like we missed you know [TS]

00:27:02 ◼   ► in the last couple years that we've all [TS]

00:27:05 ◼   ► kind of succumb to having to add [TS]

00:27:07 ◼   ► keywords to our apt names because quite [TS]

00:27:10 ◼   ► simply it works better and the search [TS]

00:27:12 ◼   ► has been horrible and it's been one of [TS]

00:27:13 ◼   ► the only ways you your gave up on the [TS]

00:27:16 ◼   ► search improving like you know what [TS]

00:27:17 ◼   ► forget we will mango we will mangle the [TS]

00:27:19 ◼   ► name of our application because there's [TS]

00:27:21 ◼   ► no other way to come up in the search [TS]

00:27:23 ◼   ► results i mean i remember when traffic [TS]

00:27:24 ◼   ► today years ago like it was a sad day [TS]

00:27:26 ◼   ► because it just really ugly ass up the [TS]

00:27:27 ◼   ► name but the problem is people would [TS]

00:27:29 ◼   ► search for twitter and just the [TS]

00:27:30 ◼   ► twitterrific would be 700 results down [TS]

00:27:33 ◼   ► like the relevance was so bad even [TS]

00:27:35 ◼   ► though it was a popular third-party [TS]

00:27:36 ◼   ► twitter client and when someone searches [TS]

00:27:38 ◼   ► for Twitter it would be a good idea to [TS]

00:27:39 ◼   ► show them the you know we'll reviewed [TS]

00:27:43 ◼   ► popular frequently updated Twitter [TS]

00:27:45 ◼   ► clients and instead it's like no Twitter [TS]

00:27:47 ◼   ► doesn't appear anywhere in your name or [TS]

00:27:48 ◼   ► does but it's just a prefix and like the [TS]

00:27:51 ◼   ► fact that twitterrific didn't show up in [TS]

00:27:53 ◼   ► the search results for Twitter into [TS]

00:27:54 ◼   ► waited lowdown that's just said so i [TS]

00:27:56 ◼   ► would hope that as part of this effort [TS]

00:27:57 ◼   ► to like police the keywords for [TS]

00:27:59 ◼   ► trademarks more often and stuff they [TS]

00:28:01 ◼   ► will also improve the search of the [TS]

00:28:02 ◼   ► point where you don't have to name angle [TS]

00:28:04 ◼   ► essentially anymore but we'll see [TS]

00:28:06 ◼   ► well the other thing is like I try with [TS]

00:28:08 ◼   ► overcast I tried not name mangling but [TS]

00:28:10 ◼   ► you know i launched overcast fairly late [TS]

00:28:12 ◼   ► in the appstore relative to the other [TS]

00:28:13 ◼   ► apps there was already an app named [TS]

00:28:16 ◼   ► exactly the string overcast [TS]

00:28:18 ◼   ► in fact even kind of the developer and [TS]

00:28:19 ◼   ► tried to buy it from him and he agreed [TS]

00:28:21 ◼   ► and we had agreed to actually transfer [TS]

00:28:23 ◼   ► this app to me just so I could like [TS]

00:28:24 ◼   ► delete it and reuse the name but the app [TS]

00:28:27 ◼   ► use iCloud and so we couldn't transfer [TS]

00:28:29 ◼   ► it [TS]

00:28:30 ◼   ► what why don't you just the one it just [TS]

00:28:32 ◼   ► came to rename it i think i somehow we [TS]

00:28:34 ◼   ► just like I just kind of like we can [TS]

00:28:36 ◼   ► drop the ball on continuing the [TS]

00:28:37 ◼   ► conversation so I admire it probably [TS]

00:28:38 ◼   ► just fell apart [TS]

00:28:40 ◼   ► just through apathy but like there is an [TS]

00:28:42 ◼   ► app called overcast it's it's a i [TS]

00:28:44 ◼   ► believe the seller's name is Willis [TS]

00:28:46 ◼   ► ingersoll something that it's like a [TS]

00:28:47 ◼   ► file transfer app for cloud services and [TS]

00:28:50 ◼   ► the app store like even though the world [TS]

00:28:52 ◼   ► of trademark allows for the same name to [TS]

00:28:55 ◼   ► be used in different industries in [TS]

00:28:57 ◼   ► different contexts the app store doesn't [TS]

00:29:00 ◼   ► unless you do weird tricks with [TS]

00:29:01 ◼   ► international titles so it sometimes [TS]

00:29:03 ◼   ► does but usually doesn't it's like it's [TS]

00:29:05 ◼   ► a mess [TS]

00:29:06 ◼   ► it's that section that's so this is like [TS]

00:29:10 ◼   ► you know the combination of lots of [TS]

00:29:12 ◼   ► long-standing appstore problems results [TS]

00:29:15 ◼   ► in this like mediocre situation we have [TS]

00:29:17 ◼   ► with titles with keywords after them [TS]

00:29:19 ◼   ► along with you know the new ads not [TS]

00:29:22 ◼   ► matching things exactly probably yeah [TS]

00:29:24 ◼   ► it's gonna be interesting [TS]

00:29:26 ◼   ► uh let's talk about Apple photos and the [TS]

00:29:30 ◼   ► john sarkissian controller search [TS]

00:29:33 ◼   ► yeah that was our my quality metric I [TS]

00:29:36 ◼   ► call the original problem that I have is [TS]

00:29:38 ◼   ► that i couldn't find a picture of my [TS]

00:29:39 ◼   ► playstation 4 controller in Apple's [TS]

00:29:41 ◼   ► photos application this is before iOS 10 [TS]

00:29:44 ◼   ► before WTC so I put all my photos into [TS]

00:29:45 ◼   ► google photos and amazingly UFOs was [TS]

00:29:47 ◼   ► able to find it just made me typing the [TS]

00:29:49 ◼   ► word controller and of course Apple [TS]

00:29:51 ◼   ► announced similar foto search for iOS 10 [TS]

00:29:55 ◼   ► and mac OS Sierra and I speculated on [TS]

00:29:59 ◼   ► last show that it would not be able to [TS]

00:30:02 ◼   ► find controller by me typing controller [TS]

00:30:04 ◼   ► because Apple is not good at the type of [TS]

00:30:06 ◼   ► thing and Google is so now having [TS]

00:30:08 ◼   ► installed a actually i haven't installed [TS]

00:30:12 ◼   ► and many other people have installed i [TS]

00:30:13 ◼   ► have installed Michael CRP i have [TS]

00:30:15 ◼   ► installed iOS 10 many other people have [TS]

00:30:16 ◼   ► installed all these betas onto their [TS]

00:30:19 ◼   ► iphones because they're very brave [TS]

00:30:20 ◼   ► people and they have taken my exact [TS]

00:30:22 ◼   ► pictures of the controller they pull [TS]

00:30:24 ◼   ► them from Twitter and put them into [TS]

00:30:25 ◼   ► their photo libraries and down the [TS]

00:30:26 ◼   ► search receive would find it and it [TS]

00:30:28 ◼   ► doesn't find if you type controller but [TS]

00:30:30 ◼   ► because Apple search APIs foto search [TS]

00:30:32 ◼   ► works a little bit differently or at [TS]

00:30:33 ◼   ► least present a different UI then Google [TS]

00:30:35 ◼   ► fotosearch it does find it when you type [TS]

00:30:38 ◼   ► control stick or I think also gamepad [TS]

00:30:40 ◼   ► and this brings up the the the UI that [TS]

00:30:44 ◼   ► arises as you type it shows like [TS]

00:30:45 ◼   ► category results as if it puts things [TS]

00:30:49 ◼   ► into buckets and indeed it does kan has [TS]

00:30:51 ◼   ► a blog post [TS]

00:30:52 ◼   ► that list out all of the buckets that it [TS]

00:30:55 ◼   ► has something like 4,000 buckets to put [TS]

00:30:58 ◼   ► things in there's a lot of stuff in [TS]

00:31:00 ◼   ► their dance palaces banana chairlifts [TS]

00:31:05 ◼   ► wait what's a dance palace is seriously [TS]

00:31:07 ◼   ► i don't know i'm just reading some of [TS]

00:31:08 ◼   ► the keywords here or kid kiln got killed [TS]

00:31:12 ◼   ► that's a good one [TS]

00:31:12 ◼   ► polos blocks pulley trikes trumpets to [TS]

00:31:16 ◼   ► but bass horn [TS]

00:31:17 ◼   ► I mean like it's got huge amount of [TS]

00:31:19 ◼   ► things basically if you type a word that [TS]

00:31:21 ◼   ► is not one of the words on this list it [TS]

00:31:23 ◼   ► won't find it so as you type it's [TS]

00:31:24 ◼   ► showing you the words that begin with [TS]

00:31:25 ◼   ► their contain these things so it's a [TS]

00:31:27 ◼   ► little bit different you I was trying to [TS]

00:31:29 ◼   ► lead you to its notion of those things [TS]

00:31:31 ◼   ► so if you type control start typing [TS]

00:31:33 ◼   ► controller and you see control stick [TS]

00:31:34 ◼   ► you probably tap that one so good job [TS]

00:31:39 ◼   ► APPL photos so far on finding the [TS]

00:31:42 ◼   ► controller that I didn't think you would [TS]

00:31:43 ◼   ► ever find because that's that's good [TS]

00:31:45 ◼   ► photo recognition because the controller [TS]

00:31:46 ◼   ► was upside down any searches pretty [TS]

00:31:48 ◼   ► obscure category on the other hand [TS]

00:31:50 ◼   ► someone also said that Apple's [TS]

00:31:52 ◼   ► fotosearch thinks because it couldn't [TS]

00:31:53 ◼   ► find birthday pics or babies or pictures [TS]

00:31:56 ◼   ► of a couch so I don't know if they think [TS]

00:31:58 ◼   ► just had an indexed everything yet or [TS]

00:32:00 ◼   ► those things aren't among keywords or [TS]

00:32:01 ◼   ► anything like that but we'll see as this [TS]

00:32:03 ◼   ► rules out but you can finally your dance [TS]

00:32:05 ◼   ► palaces if you have pictures of dance [TS]

00:32:06 ◼   ► palaces it will find that before it will [TS]

00:32:08 ◼   ► find your couch not quite sure what [TS]

00:32:10 ◼   ► would come up for dance palace but yeah [TS]

00:32:11 ◼   ► I'm you know I have my entire photo [TS]

00:32:13 ◼   ► library in google photos and also my [TS]

00:32:15 ◼   ► entire photo library and apples photos [TS]

00:32:17 ◼   ► so when these things release for real i [TS]

00:32:19 ◼   ► can do a B test right next to each other [TS]

00:32:20 ◼   ► with the exact same library and do a [TS]

00:32:23 ◼   ► little break off and when that happens i [TS]

00:32:24 ◼   ► will definitely have some results but so [TS]

00:32:28 ◼   ► far so good for Apple it is more [TS]

00:32:29 ◼   ► impressive than I thought it would be [TS]

00:32:31 ◼   ► I'm looking up at a dance palaces our [TS]

00:32:35 ◼   ► first sponsor tonight is fracture go to [TS]

00:32:37 ◼   ► fracture me.com and check it out with [TS]

00:32:39 ◼   ► code ATP ten for ten percent off [TS]

00:32:41 ◼   ► fractures a company that prints photos [TS]

00:32:43 ◼   ► in vivid color directly onto panes of [TS]

00:32:45 ◼   ► glass [TS]

00:32:47 ◼   ► it looks fantastic the colors pop like [TS]

00:32:49 ◼   ► you won't believe it comes in a nice [TS]

00:32:51 ◼   ► solid foam backing was ready to mount [TS]

00:32:53 ◼   ► right out of the package here those [TS]

00:32:54 ◼   ► works its it looks just like you know [TS]

00:32:57 ◼   ► complete picture you don't have to frame [TS]

00:32:59 ◼   ► it [TS]

00:32:59 ◼   ► you don't have to do anything else to it [TS]

00:33:00 ◼   ► is a complete picture it is a rectangle [TS]

00:33:02 ◼   ► or square of glass with your photo [TS]

00:33:04 ◼   ► printed right behind the front leg [TS]

00:33:06 ◼   ► of glass and then behind that little [TS]

00:33:08 ◼   ► little tiny bit of foam board so that [TS]

00:33:10 ◼   ► you can hang it easily because like them [TS]

00:33:12 ◼   ► you know things can hook into the foam [TS]

00:33:13 ◼   ► board that one scratch the glass or the [TS]

00:33:15 ◼   ► ink layer so it just looks fantastic it [TS]

00:33:18 ◼   ► looks very modern and clean and I have [TS]

00:33:21 ◼   ► these all over our house our office [TS]

00:33:23 ◼   ► they're everywhere people always [TS]

00:33:25 ◼   ► compliment them they make great gifts [TS]

00:33:26 ◼   ► they make great keepsakes you can get [TS]

00:33:28 ◼   ► your photos and actually print them and [TS]

00:33:30 ◼   ► actually have a physical representation [TS]

00:33:31 ◼   ► so you can remember this photo for more [TS]

00:33:33 ◼   ► than like the two days it's in your [TS]

00:33:35 ◼   ► facebook feed or whatever [TS]

00:33:36 ◼   ► check it out this prices are very [TS]

00:33:38 ◼   ► reasonable for fractures start just [TS]

00:33:39 ◼   ► fifteen dollars for their small square [TS]

00:33:41 ◼   ► size which is great for Instagram prints [TS]

00:33:43 ◼   ► and also making a non-square you know [TS]

00:33:46 ◼   ► rectangles they are awesome again they [TS]

00:33:48 ◼   ► make fantastic gifts we give them as [TS]

00:33:49 ◼   ► gifts many times these prints look [TS]

00:33:52 ◼   ► fantastic from fracture so check it out [TS]

00:33:54 ◼   ► today at fracture me.com and use code [TS]

00:33:57 ◼   ► ten percent off with the code ATP 10 i [TS]

00:34:00 ◼   ► recommend them they're great [TS]

00:34:02 ◼   ► check out fracture thanks a lot ah [TS]

00:34:03 ◼   ► alright so some slightly late breaking [TS]

00:34:09 ◼   ► news before we recorded the Thunderbolt [TS]

00:34:12 ◼   ► Display the thing that I've been lusting [TS]

00:34:14 ◼   ► after since sep tember 2011 when it was [TS]

00:34:17 ◼   ► brand-new which was the last time it was [TS]

00:34:21 ◼   ► updated anyway even that was a minor [TS]

00:34:23 ◼   ► update over the LED display that came [TS]

00:34:25 ◼   ► out right before the fair enough [TS]

00:34:28 ◼   ► the Thunderbolt Display has been [TS]

00:34:29 ◼   ► discontinued sad times so at this point [TS]

00:34:32 ◼   ► Apple does not sell an external display [TS]

00:34:34 ◼   ► it did have a minor update where they [TS]

00:34:36 ◼   ► started shipping the magsafe 122 adapter [TS]

00:34:39 ◼   ► in the box and write something like that [TS]

00:34:43 ◼   ► so that they never actually gave it the [TS]

00:34:44 ◼   ► magsafe 2 like natively they just kind [TS]

00:34:46 ◼   ► of ship through this [TS]

00:34:47 ◼   ► $8 Democrat the yeah excuse me I believe [TS]

00:34:51 ◼   ► that adapters $10 thank you very much [TS]

00:34:53 ◼   ► sorry you're right you're right [TS]

00:34:54 ◼   ► yeah so this is somewhat sad times if [TS]

00:34:58 ◼   ► you fancied having a non-retina external [TS]

00:35:01 ◼   ► display that's very pretty to look at [TS]

00:35:02 ◼   ► and presumably for non-retina being very [TS]

00:35:05 ◼   ► very pretty too to see what's on the [TS]

00:35:07 ◼   ► screen as well however does this make us [TS]

00:35:09 ◼   ► think that maybe a retina displays [TS]

00:35:12 ◼   ► coming soon maybe with the GPU built-in [TS]

00:35:15 ◼   ► I don't know I i would think so but it [TS]

00:35:17 ◼   ► seems odd to me that they would just [TS]

00:35:19 ◼   ► continue [TS]

00:35:19 ◼   ► without having something to replace it [TS]

00:35:21 ◼   ► and maybe they just don't sell enough of [TS]

00:35:23 ◼   ► them maybe they can't get that screen [TS]

00:35:25 ◼   ► from the vendor anymore because it's so [TS]

00:35:26 ◼   ► terrible because the pixels of the size [TS]

00:35:27 ◼   ► of bullets i don't know like the apples [TS]

00:35:30 ◼   ► did you read apples official statement [TS]

00:35:31 ◼   ► that promotes yeah i was really short [TS]

00:35:34 ◼   ► wasn't we're gonna go we're just [TS]

00:35:36 ◼   ► continuing the apple thunderbolt display [TS]

00:35:37 ◼   ► will be available through apple.com [TS]

00:35:38 ◼   ► apple retail stores not authorized [TS]

00:35:40 ◼   ► resellers while supplies last [TS]

00:35:42 ◼   ► there are a number of great third-party [TS]

00:35:44 ◼   ► options available for Mac users it's [TS]

00:35:46 ◼   ► kind of surprising that they even gave a [TS]

00:35:49 ◼   ► statement about it like that they that [TS]

00:35:50 ◼   ► they call the attention to it at all I [TS]

00:35:52 ◼   ► mean usually when Apple discontinues a [TS]

00:35:54 ◼   ► product like you know it's like when [TS]

00:35:55 ◼   ► it's not very important that you just [TS]

00:35:57 ◼   ► kind of quietly removed from sale like [TS]

00:35:59 ◼   ► it's I think it's usually a clear [TS]

00:36:01 ◼   ► replacement when they do that that's [TS]

00:36:02 ◼   ► like they remove the old one and as [TS]

00:36:03 ◼   ► always the new one and this is a little [TS]

00:36:05 ◼   ► bit weird but they're removing the old [TS]

00:36:06 ◼   ► one without anyone to replace it and I [TS]

00:36:09 ◼   ► still put the odds that greater than [TS]

00:36:11 ◼   ► 50-percent that there will be [TS]

00:36:12 ◼   ► replacement for this product [TS]

00:36:14 ◼   ► oh yeah because it's such a gimme they [TS]

00:36:15 ◼   ► have the screen it's in the five um I [TS]

00:36:17 ◼   ► quit staring at it for a long time you [TS]

00:36:19 ◼   ► put in a case you know just ship it like [TS]

00:36:21 ◼   ► but maybe that's not ready yet and maybe [TS]

00:36:23 ◼   ► it's part of the harbor announcement for [TS]

00:36:24 ◼   ► whatever reason that it's like I I think [TS]

00:36:27 ◼   ► I don't think that's a lot of wonderful [TS]

00:36:29 ◼   ► display so thousand-dollar monitor that [TS]

00:36:31 ◼   ► is not worth a thousand dollars at this [TS]

00:36:33 ◼   ► point like arguable you could argue [TS]

00:36:34 ◼   ► about it when i was first introduced but [TS]

00:36:36 ◼   ► it is a really nice monitor and back [TS]

00:36:37 ◼   ► before they were there were no options [TS]

00:36:39 ◼   ► for 27 dresses when it was introduced in [TS]

00:36:41 ◼   ► 2011 so it was good weather was four [TS]

00:36:43 ◼   ► thousand dollars who knows but at this [TS]

00:36:45 ◼   ► point it's definitely not worth thousand [TS]

00:36:46 ◼   ► dollar so they must not have been [TS]

00:36:47 ◼   ► selling a lot of them and as they know [TS]

00:36:50 ◼   ► you know while supplies last they need [TS]

00:36:51 ◼   ► to get rid of all his inventory maybe it [TS]

00:36:53 ◼   ► takes this long to get rid of the [TS]

00:36:55 ◼   ► inventory at the rate that they sell [TS]

00:36:56 ◼   ► like maybe they have a lot of wonderful [TS]

00:36:58 ◼   ► displays hanging around and they did the [TS]

00:36:59 ◼   ► math and said if we want these flushed [TS]

00:37:02 ◼   ► out of the inventory about time we [TS]

00:37:03 ◼   ► introduce the 5k external display we [TS]

00:37:04 ◼   ► need to just continue it now and just [TS]

00:37:06 ◼   ► let them sell out the rest of them it [TS]

00:37:08 ◼   ► would also help by the way Apple if you [TS]

00:37:09 ◼   ► lower the price because that's a way [TS]

00:37:10 ◼   ► that you can sell things faster break [TS]

00:37:12 ◼   ► i mean i-i think it's more likely that [TS]

00:37:14 ◼   ► like you know that the rumors were all [TS]

00:37:17 ◼   ► really clear and the timing makes a lot [TS]

00:37:19 ◼   ► of sense that like the the new skylight [TS]

00:37:22 ◼   ► based macbook pros were supposed to be [TS]

00:37:24 ◼   ► out by now and I see that they were [TS]

00:37:26 ◼   ► probably delayed because of various [TS]

00:37:28 ◼   ► Intel issues like you like it if you [TS]

00:37:30 ◼   ► heard like it every time you mention [TS]

00:37:32 ◼   ► skylight and laptops we [TS]

00:37:33 ◼   ► usually hear from people who tell us [TS]

00:37:34 ◼   ► that like the that sky like ships that [TS]

00:37:38 ◼   ► were there would be appropriate for the [TS]

00:37:39 ◼   ► 15-inch were kind of out in the pc world [TS]

00:37:41 ◼   ► and they actually had tons of problems [TS]

00:37:43 ◼   ► and like that they were it seemed like [TS]

00:37:45 ◼   ► intimate like partly may be recalled [TS]

00:37:47 ◼   ► them or something that was there were [TS]

00:37:49 ◼   ► some problems with them that that that [TS]

00:37:51 ◼   ► the manufacturer having even after it [TS]

00:37:53 ◼   ► shipped so it seems like there's some [TS]

00:37:54 ◼   ► kind of unexpected Intel delay that [TS]

00:37:56 ◼   ► caused the macbook pros to most likely [TS]

00:37:58 ◼   ► be delayed so it seems like if Apple's [TS]

00:38:00 ◼   ► gonna release a new 5k display would [TS]

00:38:02 ◼   ► need sky like most likely to drive it so [TS]

00:38:05 ◼   ► that they were probably planning on [TS]

00:38:06 ◼   ► releasing the 5k external display that [TS]

00:38:09 ◼   ► succeeded this thunderbolt display at [TS]

00:38:11 ◼   ► the same time as new macbook pros that [TS]

00:38:13 ◼   ► we're all supposed to already be out by [TS]

00:38:14 ◼   ► now so chances are they'd probably like [TS]

00:38:17 ◼   ► you know gave the gave the order months [TS]

00:38:20 ◼   ► ago to like stop taking these component [TS]

00:38:22 ◼   ► orders stop making these things you know [TS]

00:38:24 ◼   ► stop manufacturing these and then this [TS]

00:38:26 ◼   ► delay happened sometime in the meantime [TS]

00:38:28 ◼   ► this was probably just like the [TS]

00:38:30 ◼   ► replacement product was supposed to be [TS]

00:38:32 ◼   ► out by now and it might be done but [TS]

00:38:34 ◼   ► there's no computer that can drive it [TS]

00:38:35 ◼   ► yet so they're not going to release a [TS]

00:38:37 ◼   ► display with no computer that can drive [TS]

00:38:39 ◼   ► it so they kind of held the display for [TS]

00:38:42 ◼   ► the macbook pro which got delayed so now [TS]

00:38:45 ◼   ► they just have well we already told the [TS]

00:38:47 ◼   ► manufacturing line to stop making these [TS]

00:38:49 ◼   ► and we're not gonna start back up again [TS]

00:38:51 ◼   ► because that's crazy so I'm guessing [TS]

00:38:54 ◼   ► words it is weird hole in the middle of [TS]

00:38:56 ◼   ► this like you know this visit these [TS]

00:38:58 ◼   ► weird delays caused this this operations [TS]

00:39:01 ◼   ► whole to happen and it will make sense [TS]

00:39:03 ◼   ► in a few months or whatever you know [TS]

00:39:04 ◼   ► whenever the numerical approach come out [TS]

00:39:05 ◼   ► and by the way i think the reason [TS]

00:39:07 ◼   ► they're gonna make this product i was [TS]

00:39:08 ◼   ► like maybe they're not gonna sell [TS]

00:39:09 ◼   ► external displays the reason I make it [TS]

00:39:11 ◼   ► is because the margins have to be pretty [TS]

00:39:13 ◼   ► darn good [TS]

00:39:13 ◼   ► oh yeah probably to sell it for the same [TS]

00:39:15 ◼   ► but you know for the same kind of margin [TS]

00:39:16 ◼   ► thunderbolt display like that was a [TS]

00:39:18 ◼   ► thousand-dollar monitor and age when you [TS]

00:39:20 ◼   ► could get monitors with sometimes [TS]

00:39:22 ◼   ► monitor the exact same panel in them for [TS]

00:39:24 ◼   ► less money if you knew the right to know [TS]

00:39:26 ◼   ► the right weirdly number del thing or [TS]

00:39:27 ◼   ► whatever to buy like a good healthy [TS]

00:39:30 ◼   ► margins on those and apple sells mostly [TS]

00:39:32 ◼   ► laptops for people who by Max and people [TS]

00:39:35 ◼   ► with laptops often want a really big [TS]

00:39:38 ◼   ► external display like that they don't [TS]

00:39:39 ◼   ► want an external display that's like [TS]

00:39:40 ◼   ► seventeen inches but if people want [TS]

00:39:42 ◼   ► external display they want a really big [TS]

00:39:44 ◼   ► one and so Apple should sell you really [TS]

00:39:45 ◼   ► big [TS]

00:39:46 ◼   ► because it's you know the same reason [TS]

00:39:47 ◼   ► cell battery cases for granted a lot of [TS]

00:39:49 ◼   ► there's this is a product that people [TS]

00:39:50 ◼   ► want and we can sell it at high margin [TS]

00:39:52 ◼   ► and they can look nice and Johnny iphone [TS]

00:39:54 ◼   ► won't be upset by someone connecting a [TS]

00:39:57 ◼   ► disgusting looking dell monitor to their [TS]

00:39:59 ◼   ► beautiful macbook pro like all signs [TS]

00:40:01 ◼   ► point towards Apple continuing to sell [TS]

00:40:03 ◼   ► one really big really expensive [TS]

00:40:04 ◼   ► high-margin external monitor and all [TS]

00:40:07 ◼   ► signs point to me buying one once i can [TS]

00:40:09 ◼   ► hook it up to a computer [TS]

00:40:12 ◼   ► we also sponsor this week by hover we go [TS]

00:40:15 ◼   ► to hover com and use promo code a PFS at [TS]

00:40:18 ◼   ► checkout nice n % off your friend is [TS]

00:40:21 ◼   ► perfect timing for ten percent report [TS]

00:40:22 ◼   ► your first purchase hover is the great [TS]

00:40:24 ◼   ► is a great place to buy domain names so [TS]

00:40:26 ◼   ► when you have a great idea for your [TS]

00:40:27 ◼   ► project or blog or startup whatever you [TS]

00:40:30 ◼   ► get a great domain name and find that [TS]

00:40:32 ◼   ► name is very very easy with hover and of [TS]

00:40:34 ◼   ► course to make it very easy to them by [TS]

00:40:35 ◼   ► it and manage it and i use her for tons [TS]

00:40:38 ◼   ► of my domains and it's great they have [TS]

00:40:39 ◼   ► over 400 remaining extensions to end [TS]

00:40:41 ◼   ► your domain with you know all the [TS]

00:40:43 ◼   ► classics like calm dotnet some of the [TS]

00:40:45 ◼   ► new you know new kind of narrow ones [TS]

00:40:47 ◼   ► like design and tech and some of the [TS]

00:40:49 ◼   ► weird kind of jokey ones like that pizza [TS]

00:40:51 ◼   ► and dot ninja now [TS]

00:40:53 ◼   ► new this week they just launched dot [TS]

00:40:55 ◼   ► store and this is one of the rare [TS]

00:40:57 ◼   ► occasions where there's a name that is [TS]

00:41:00 ◼   ► straightforward it's not goofy or [TS]

00:41:02 ◼   ► amateurish like that ninja and pizza you [TS]

00:41:04 ◼   ► can build a real business on something [TS]

00:41:06 ◼   ► that ends in dot store this is like this [TS]

00:41:08 ◼   ► is what a very rare occasion where like [TS]

00:41:10 ◼   ► brand-new real estate has opened up that [TS]

00:41:12 ◼   ► ends in a domain extension that is not [TS]

00:41:14 ◼   ► dumb [TS]

00:41:14 ◼   ► its okay its wide-open that just opened [TS]

00:41:17 ◼   ► up so go to hover com go get a dot store [TS]

00:41:21 ◼   ► name and you have a very very good [TS]

00:41:23 ◼   ► chance now because it's brand-new of [TS]

00:41:24 ◼   ► getting a really good one as to whether [TS]

00:41:26 ◼   ► it's not store any other 400 extensions [TS]

00:41:28 ◼   ► out there you can find a perfect domain [TS]

00:41:30 ◼   ► name for your idea and hover go to hover [TS]

00:41:33 ◼   ► com and use promo code a PFS at checkout [TS]

00:41:36 ◼   ► book stands for i believe Apple platform [TS]

00:41:38 ◼   ► filesystem a PFS check out to save ten [TS]

00:41:41 ◼   ► percent off your first purchase thanks [TS]

00:41:42 ◼   ► to hover for sponsoring our show [TS]

00:41:45 ◼   ► John tell us about Apple file system [TS]

00:41:50 ◼   ► where you get need the platform part [TS]

00:41:52 ◼   ► from Apple platform filesystem somebody [TS]

00:41:55 ◼   ► said that I thought I'd heard that as [TS]

00:41:56 ◼   ► well a lot of people said a lot of [TS]

00:41:58 ◼   ► things when like is that from official i [TS]

00:41:59 ◼   ► have not been officially I think it's [TS]

00:42:01 ◼   ► just for Apple anyway there's a WMD [TS]

00:42:03 ◼   ► session that is entirely open to the [TS]

00:42:05 ◼   ► public section 701 we will put a link in [TS]

00:42:07 ◼   ► the show notes that if you're interested [TS]

00:42:08 ◼   ► in apple fastest and you can watch this [TS]

00:42:10 ◼   ► presentation at the time we recorded the [TS]

00:42:13 ◼   ► wrec episode we had not seen this [TS]

00:42:15 ◼   ► presentation yet because it was two days [TS]

00:42:17 ◼   ► in the future and there wasn't much new [TS]

00:42:19 ◼   ► information in that thing that wasn't [TS]

00:42:21 ◼   ► already in the state unit but there were [TS]

00:42:23 ◼   ► two tidbits worth discussing one is [TS]

00:42:27 ◼   ► right so a PFS as we saw in the state of [TS]

00:42:29 ◼   ► union is is like it will be a developer [TS]

00:42:32 ◼   ► preview i think a lot of people are [TS]

00:42:33 ◼   ► confused by that like okay everything's [TS]

00:42:35 ◼   ► developer preview right but now when [TS]

00:42:37 ◼   ► Sierra ships for real like the final [TS]

00:42:39 ◼   ► version of ships to customers a PFS will [TS]

00:42:41 ◼   ► be included in Sierra as a developer [TS]

00:42:44 ◼   ► preview as and you will get the official [TS]

00:42:45 ◼   ► release version of Sierra and part of it [TS]

00:42:48 ◼   ► of that product will be provisional [TS]

00:42:51 ◼   ► developer level support for a PFS so [TS]

00:42:53 ◼   ► what does that mean for you know our how [TS]

00:42:56 ◼   ► far in the future is a PFS as they said [TS]

00:42:58 ◼   ► in the State of the Union a PFS is [TS]

00:42:59 ◼   ► developer preview this year and coming [TS]

00:43:01 ◼   ► in 2017 but what does that even mean [TS]

00:43:03 ◼   ► i slide in Section 701 have these words [TS]

00:43:06 ◼   ► on it and we'll see how this rolls out a [TS]

00:43:09 ◼   ► PFS will be the default file system for [TS]

00:43:11 ◼   ► all apple products in 2017 so that is [TS]

00:43:15 ◼   ► pretty unequivocal except for the part [TS]

00:43:17 ◼   ► where it says 2017 so default fastest [TS]

00:43:19 ◼   ► and profitable product means if you buy [TS]

00:43:21 ◼   ► an Apple product in you know after [TS]

00:43:23 ◼   ► whatever this point is it will be [TS]

00:43:26 ◼   ► formatted with ntfs that includes all [TS]

00:43:28 ◼   ► iphones all ipads allmax everything like [TS]

00:43:31 ◼   ► that's the implication of the statement [TS]

00:43:32 ◼   ► in 2017 could mean anything could be in [TS]

00:43:35 ◼   ► January for starting january first 2017 [TS]

00:43:37 ◼   ► it could mean starting to summer 31st [TS]

00:43:38 ◼   ► 2017 there's a big range and when this [TS]

00:43:41 ◼   ► could happen but it is a player pretty [TS]

00:43:44 ◼   ► clear statement of intent and a publicly [TS]

00:43:47 ◼   ► available video from official apple [TS]

00:43:48 ◼   ► spokespeople that their goal is 20 17 [TS]

00:43:51 ◼   ► not just that though you'll be able to [TS]

00:43:53 ◼   ► format is a PFS for the default will [TS]

00:43:55 ◼   ► still be hfs+ are only on Mac [TS]

00:43:57 ◼   ► or whatever nope every single product [TS]

00:43:58 ◼   ► every single device that has a file [TS]

00:44:00 ◼   ► system across the entire product range [TS]

00:44:01 ◼   ► at some point this is their goal anyway [TS]

00:44:04 ◼   ► we'll see if they made it so that seemed [TS]

00:44:06 ◼   ► to me like an ambitious goal but I'm [TS]

00:44:08 ◼   ► also kind of excited about it because of [TS]

00:44:09 ◼   ► a little 2017 is the year the filesystem [TS]

00:44:11 ◼   ► and I hope they take their time because [TS]

00:44:15 ◼   ► that's a little bit i'm a little bit [TS]

00:44:17 ◼   ► scared for them like that means like [TS]

00:44:19 ◼   ► when the next iPhone comes out or [TS]

00:44:21 ◼   ► whatever the 2017 iphone all those [TS]

00:44:24 ◼   ► millions and millions of iphones all [TS]

00:44:25 ◼   ► going to be picked formatted with ntfs i [TS]

00:44:28 ◼   ► really hope that goes well you know or I [TS]

00:44:31 ◼   ► suppose they could say okay well again [TS]

00:44:33 ◼   ► if they go December 31st 2017 then next [TS]

00:44:35 ◼   ► year's iphone will ship with hfs+ and [TS]

00:44:37 ◼   ► then December 31st sergeant all the [TS]

00:44:39 ◼   ► products will be former that way so in [TS]

00:44:43 ◼   ► case anyone at Apple anyone who knows [TS]

00:44:46 ◼   ► any of the Apple filesystem people is [TS]

00:44:48 ◼   ► listening right now consider that John [TS]

00:44:51 ◼   ► syracuse your friend of mine has been [TS]

00:44:53 ◼   ► asking for a new file system for years [TS]

00:44:54 ◼   ► has been begging for a new file system [TS]

00:44:57 ◼   ► and as he just said you guys you know [TS]

00:45:00 ◼   ► Apple is said in 2017 i would just like [TS]

00:45:03 ◼   ► to point out that John Sarah's key stop [TS]

00:45:06 ◼   ► John circus birthday happens to be the [TS]

00:45:09 ◼   ► very last day of 2017 if you just [TS]

00:45:12 ◼   ► decided but you know maybe maybe that [TS]

00:45:14 ◼   ► would be the appropriate day to flip the [TS]

00:45:16 ◼   ► switch and hit the big red button that [TS]

00:45:18 ◼   ► would be a pretty solid birthday present [TS]

00:45:19 ◼   ► a much better present I've ever gotten [TS]

00:45:20 ◼   ► John just throwing it out there guys you [TS]

00:45:22 ◼   ► run with it [TS]

00:45:23 ◼   ► yeah I think they're gonna go before [TS]

00:45:26 ◼   ► that and my impression is that this date [TS]

00:45:29 ◼   ► even though it seems ambitious to us is [TS]

00:45:31 ◼   ► not really that ambitious from the [TS]

00:45:33 ◼   ► perspective of Apple who has been [TS]

00:45:34 ◼   ► working on the sauces for a long time [TS]

00:45:36 ◼   ► obviously like they didn't just [TS]

00:45:37 ◼   ► announced that they started working at [TS]

00:45:38 ◼   ► last week right so the impression I get [TS]

00:45:42 ◼   ► from WTC is that 2017 is not rushing it [TS]

00:45:46 ◼   ► and they really got the whole year it's [TS]

00:45:48 ◼   ► like you know it's a relaxing expanse of [TS]

00:45:50 ◼   ► time in which they can plan their roll [TS]

00:45:52 ◼   ► out of this new files and I really hope [TS]

00:45:54 ◼   ► that's true because if so that's exactly [TS]

00:45:55 ◼   ► how you want to do this the second [TS]

00:45:58 ◼   ► tidbit that was in this WC session which [TS]

00:46:00 ◼   ► i'm sure everyone knows by now it's [TS]

00:46:01 ◼   ► about all the Apple news sites is the [TS]

00:46:04 ◼   ► question of if you don't buy a new piece [TS]

00:46:07 ◼   ► of hardware and [TS]

00:46:07 ◼   ► which comes with a PFS that but you have [TS]

00:46:10 ◼   ► an existing piece of hardware [TS]

00:46:12 ◼   ► how do you get a PFS like I can only [TS]

00:46:15 ◼   ► think about the perspective of a Mac [TS]

00:46:17 ◼   ► because i don't imagine they're going to [TS]

00:46:18 ◼   ► let people like a reformat their iphones [TS]

00:46:20 ◼   ► like if you restore your iphone in 2017 [TS]

00:46:23 ◼   ► in the post a PFS world is reformatted [TS]

00:46:25 ◼   ► with a PFS i doubt it but certainly for [TS]

00:46:27 ◼   ► the mac we know this is a [TS]

00:46:29 ◼   ► straightforward situation the way you [TS]

00:46:31 ◼   ► could do it is you backup your entire [TS]

00:46:33 ◼   ► hard drive your race it you reformat it [TS]

00:46:34 ◼   ► is a PFS and you restore your hard drive [TS]

00:46:36 ◼   ► on you can do a time machine go to a [TS]

00:46:38 ◼   ► super-duper is lots of different [TS]

00:46:39 ◼   ► solutions to doing this all those should [TS]

00:46:42 ◼   ► be possible but in the 701 presentation [TS]

00:46:44 ◼   ► wdc apple said that I have something [TS]

00:46:46 ◼   ► else in mind and that is in place [TS]

00:46:48 ◼   ► conversion of your volume format from [TS]

00:46:51 ◼   ► hfs+ to a PFS so you've got a mac this [TS]

00:46:55 ◼   ► file system comes out in 2017 it's [TS]

00:46:56 ◼   ► officially released all the new hardware [TS]

00:46:58 ◼   ► you by comes with that you're like I [TS]

00:46:59 ◼   ► want to try the new files and what do i [TS]

00:47:01 ◼   ► do well first of all i would advise you [TS]

00:47:03 ◼   ► to make a backup anyway and maybe two [TS]

00:47:05 ◼   ► backups and maybe three backups but you [TS]

00:47:08 ◼   ► won't have to erase your disc you'll be [TS]

00:47:10 ◼   ► able to take your existing disc is [TS]

00:47:12 ◼   ► formatted with hfs+ and do a thing and [TS]

00:47:15 ◼   ► reboot and when it comes back it all [TS]

00:47:18 ◼   ► your data will still be there you won't [TS]

00:47:20 ◼   ► have erased it and it will be in a PFS [TS]

00:47:22 ◼   ► volume and the the concept of this is [TS]

00:47:26 ◼   ► freaking people i think i talked about [TS]

00:47:27 ◼   ► the old al soft plus maker thing that [TS]

00:47:29 ◼   ► would do the same conversion for from HS [TS]

00:47:32 ◼   ► hfs+ in place and it was terrifying [TS]

00:47:34 ◼   ► because it's screwed up in the middle [TS]

00:47:35 ◼   ► you are left with nothing [TS]

00:47:36 ◼   ► this is the situation with ApS is a [TS]

00:47:40 ◼   ► little bit different and you shouldn't [TS]

00:47:42 ◼   ► actually be as terrified as you are [TS]

00:47:45 ◼   ► it actually is it if you've ever seen [TS]

00:47:47 ◼   ► from I don't know what some ATP or maybe [TS]

00:47:50 ◼   ► use hypercritical the btrfs demo of a [TS]

00:47:54 ◼   ► similar type of in place conversion new [TS]

00:47:56 ◼   ► it's the same type of deal because of [TS]

00:47:58 ◼   ► the way this volume format works it's [TS]

00:48:00 ◼   ► actually fairly safe so here's here's [TS]

00:48:03 ◼   ► the process and here's why it will not [TS]

00:48:05 ◼   ► probably destroy your data although [TS]

00:48:07 ◼   ► definitely making backups [TS]

00:48:08 ◼   ► so the first thing is going to do is [TS]

00:48:10 ◼   ► going to unmount your volume so [TS]

00:48:11 ◼   ► obviously you can't be booted from your [TS]

00:48:12 ◼   ► volume to reformat the boot of the [TS]

00:48:14 ◼   ► recovery partition or something like [TS]

00:48:16 ◼   ► that or what [TS]

00:48:16 ◼   ► but everyone sits unmounted no more [TS]

00:48:19 ◼   ► changes are happening to this volume [TS]

00:48:20 ◼   ► you're going to convert so you don't [TS]

00:48:22 ◼   ► have to worry about chasing after some [TS]

00:48:24 ◼   ► other changes that's not gonna happen [TS]

00:48:25 ◼   ► live like the one called filevault [TS]

00:48:27 ◼   ► conversion where you can encrypt ask why [TS]

00:48:29 ◼   ► using which is kind of magical this is [TS]

00:48:30 ◼   ► like unmounted alright next thing is [TS]

00:48:33 ◼   ► it's going to write all the a PFS [TS]

00:48:35 ◼   ► metadata structures all the little [TS]

00:48:36 ◼   ► pointers to wear this file begin where [TS]

00:48:39 ◼   ► is the den how many blocks are in it of [TS]

00:48:41 ◼   ► what is the file call but all the dates [TS]

00:48:43 ◼   ► about the files going to write all that [TS]

00:48:44 ◼   ► metadata to the free space on the HFS [TS]

00:48:47 ◼   ► plus volume so you can only do this [TS]

00:48:48 ◼   ► conversion if you have enough free space [TS]

00:48:49 ◼   ► to fit the metadata I don't know how [TS]

00:48:51 ◼   ► much it's gonna take but you do need [TS]

00:48:52 ◼   ► some free space and hopefully hear it [TS]

00:48:53 ◼   ► just isn't filled to the brim anyway so [TS]

00:48:56 ◼   ► it's writing just to the to the free [TS]

00:48:58 ◼   ► area so at any point during this process [TS]

00:49:00 ◼   ► when it's writing always meditating when [TS]

00:49:01 ◼   ► it's it's reading your hfs+ volume [TS]

00:49:03 ◼   ► finding out where everything is what [TS]

00:49:04 ◼   ► everything is called with all the dates [TS]

00:49:06 ◼   ► are all permissions are all the [TS]

00:49:07 ◼   ► ownership all everything about these [TS]

00:49:08 ◼   ► files all the different for call the [TS]

00:49:10 ◼   ► extended afterwards all that stuff and [TS]

00:49:12 ◼   ► it's writing that metadata doubt in a [TS]

00:49:13 ◼   ► PFS format to the free space if at any [TS]

00:49:16 ◼   ► time something bad happens during this [TS]

00:49:17 ◼   ► like someone yanked the plug in your [TS]

00:49:18 ◼   ► computer your hfs+ volume is fine [TS]

00:49:21 ◼   ► because if you reboot into it it doesn't [TS]

00:49:22 ◼   ► care what's in the free space like this [TS]

00:49:24 ◼   ► garbage in the free space it's free [TS]

00:49:25 ◼   ► space on hfs+ I'm nothing is wrong with [TS]

00:49:27 ◼   ► it is perfectly fine [TS]

00:49:28 ◼   ► this is the majority of the time it [TS]

00:49:30 ◼   ► spends is looking at all your things in [TS]

00:49:32 ◼   ► writing all the metadata for all the [TS]

00:49:34 ◼   ► things on your file system when it's [TS]

00:49:37 ◼   ► finally finished doing that all it needs [TS]

00:49:39 ◼   ► to do is this is one of the critical [TS]

00:49:40 ◼   ► section when things go wrong and the [TS]

00:49:42 ◼   ► critical section should be very very [TS]

00:49:43 ◼   ► short it's basically delete the HFS plus [TS]

00:49:46 ◼   ► superblock update the position type to [TS]

00:49:48 ◼   ► be a PFS put the correct uuid in there [TS]

00:49:51 ◼   ► and you're done [TS]

00:49:51 ◼   ► like you just have to do a switcheroo in [TS]

00:49:53 ◼   ► the front of the whole file systems ok [TS]

00:49:54 ◼   ► now you're not HFS anymore [TS]

00:49:56 ◼   ► now you're a PFS and then you reboot and [TS]

00:49:58 ◼   ► that critical section when something can [TS]

00:50:00 ◼   ► go wrong like they're halfway through i [TS]

00:50:01 ◼   ► bet even that probably is fairly well [TS]

00:50:03 ◼   ► protected because i know i guess once [TS]

00:50:06 ◼   ► you delete the eventual hfs+ abroad kind [TS]

00:50:08 ◼   ► of scared but anyway this is a very [TS]

00:50:10 ◼   ► small window of time and something can [TS]

00:50:11 ◼   ► go wrong all the rest of time during the [TS]

00:50:14 ◼   ► conversion everything is fine and I bet [TS]

00:50:15 ◼   ► you could probably restore the HS plus [TS]

00:50:17 ◼   ► superblock if you were clever enough for [TS]

00:50:19 ◼   ► some recovery program could do that as [TS]

00:50:21 ◼   ► well because again you haven't touched [TS]

00:50:22 ◼   ► any of the actual data your actual files [TS]

00:50:24 ◼   ► have not been modified hfs+ metadata is [TS]

00:50:27 ◼   ► not been modified none of that stuff has [TS]

00:50:29 ◼   ► changed sitting exact [TS]

00:50:30 ◼   ► where it was all you gotta do is change [TS]

00:50:33 ◼   ► sort of that the thing that tells you [TS]

00:50:34 ◼   ► where everything else in the file system [TS]

00:50:35 ◼   ► is the superblock is metadata about the [TS]

00:50:37 ◼   ► whole file system that tells it you know [TS]

00:50:39 ◼   ► how big the file system is and where all [TS]

00:50:40 ◼   ► the other metadata structures aren't all [TS]

00:50:42 ◼   ► that stuff and by the way speaking of [TS]

00:50:44 ◼   ► the apsu idea the thing that tells it [TS]

00:50:46 ◼   ► like what volume type this is one other [TS]

00:50:48 ◼   ► tidbits that was sort of alluded to in [TS]

00:50:50 ◼   ► state of the union and I think in the [TS]

00:50:52 ◼   ► seventh one thing is that if you have an [TS]

00:50:54 ◼   ► aps IPS volume and you try to mount it [TS]

00:50:58 ◼   ► on [TS]

00:50:59 ◼   ► unlike an older Mac operating system [TS]

00:51:01 ◼   ► it'll say this disc is unreadable you [TS]

00:51:02 ◼   ► want to initialize it all that business [TS]

00:51:04 ◼   ► but if you try to do that on El Capitan [TS]

00:51:06 ◼   ► it won't do that [TS]

00:51:07 ◼   ► not because I can't have Secret support [TS]

00:51:08 ◼   ► maybe FS but just because it know it [TS]

00:51:11 ◼   ► recognizes the uuid so won't offer to [TS]

00:51:13 ◼   ► erase it for you and that's I guess to [TS]

00:51:15 ◼   ► try to prevent people from accidentally [TS]

00:51:17 ◼   ► erasing their newly converted disk when [TS]

00:51:19 ◼   ► they don't realize that prompt asking [TS]

00:51:20 ◼   ► them to erase it was actually asking [TS]

00:51:22 ◼   ► them to erase the disc latest converted [TS]

00:51:24 ◼   ► so that's that's kind of clever and [TS]

00:51:26 ◼   ► that's another secret thing you would [TS]

00:51:28 ◼   ► never have known of you you're not going [TS]

00:51:29 ◼   ► to be searching the el capitan binaries [TS]

00:51:31 ◼   ► for a uuid because you never find it [TS]

00:51:33 ◼   ► because it's all nonsense but anyway I [TS]

00:51:36 ◼   ► assume that I will do this in place [TS]

00:51:38 ◼   ► conversion again after making many many [TS]

00:51:40 ◼   ► backups but both in theory and practice [TS]

00:51:43 ◼   ► this conversion method of writing new [TS]

00:51:46 ◼   ► metadata structures to free space [TS]

00:51:47 ◼   ► pointing at the data in where it already [TS]

00:51:50 ◼   ► exists is fairly well-established not [TS]

00:51:52 ◼   ► something crazy that we came up with its [TS]

00:51:54 ◼   ► own and so I'm pretty confident that [TS]

00:51:56 ◼   ► this will actually work and it will seem [TS]

00:51:58 ◼   ► like magic [TS]

00:51:59 ◼   ► that's pretty high praise I am very [TS]

00:52:01 ◼   ► impressed [TS]

00:52:02 ◼   ► why is it have the P in the name [TS]

00:52:06 ◼   ► why not AFS oh yeah so that's a question [TS]

00:52:09 ◼   ► I asked some of the filesystem people [TS]

00:52:12 ◼   ► WBC and it says we speculate like we [TS]

00:52:15 ◼   ► can't use AFS because that's already [TS]

00:52:16 ◼   ► Andrew filesystem and you go through [TS]

00:52:19 ◼   ► every letter in the alphabet a lot of [TS]

00:52:20 ◼   ► them were taken already [TS]

00:52:21 ◼   ► every combination of two letters either [TS]

00:52:23 ◼   ► taken or nonsensical a PFS is not great [TS]

00:52:27 ◼   ► as an acronym but it's probably better [TS]

00:52:29 ◼   ► than AFS it's probably better than ifs [TS]

00:52:31 ◼   ► which i think is also already taken lots [TS]

00:52:34 ◼   ► of cool letters like CFS and XFS are [TS]

00:52:36 ◼   ► already taken my complaint was why isn't [TS]

00:52:39 ◼   ► it a cool name why isn't it like forget [TS]

00:52:40 ◼   ► about the four-letter actor [TS]

00:52:41 ◼   ► I'm gonna give it whatever four-letter [TS]

00:52:42 ◼   ► three or four little letter you know [TS]

00:52:44 ◼   ► abbreviation that you want [TS]

00:52:46 ◼   ► why isn't it have a cool name like I [TS]

00:52:48 ◼   ► don't know like thunder FS swiftor you [TS]

00:52:52 ◼   ► know grand central dispatch or whatever [TS]

00:52:54 ◼   ► like with the trains yeah like you come [TS]

00:52:56 ◼   ► up with a cool marketing name for it and [TS]

00:52:59 ◼   ► the upshot seems to be that file systems [TS]

00:53:03 ◼   ► are not something that most users know [TS]

00:53:05 ◼   ► about certainly on iphones no one knows [TS]

00:53:07 ◼   ► what the file system isn't even imax [TS]

00:53:08 ◼   ► people don't know the only time people [TS]

00:53:11 ◼   ► are likely to encounter is if you're on [TS]

00:53:13 ◼   ► a Mac and you go to disk utility or [TS]

00:53:14 ◼   ► something you're trying to format in [TS]

00:53:15 ◼   ► your disk or like you get info on it is [TS]

00:53:18 ◼   ► can you seem to get info window but [TS]

00:53:19 ◼   ► especially when you format your desk [TS]

00:53:21 ◼   ► says I know how do you want to what [TS]

00:53:22 ◼   ► volume format you want to use for this [TS]

00:53:24 ◼   ► disc and disk utility I think and do a [TS]

00:53:26 ◼   ► bunch of different formats or even you [TS]

00:53:28 ◼   ► know that OS 10 can I was ten whatever [TS]

00:53:30 ◼   ► that operating system is called ya Mac [TS]

00:53:32 ◼   ► OS can mount a lot of the things you [TS]

00:53:34 ◼   ► come out like fat TX pad and like all [TS]

00:53:38 ◼   ► these weird need all the all the weird [TS]

00:53:39 ◼   ► CD file systems and stuff sometimes if [TS]

00:53:42 ◼   ► you present the user with this popup [TS]

00:53:43 ◼   ► menu of like who are you know what [TS]

00:53:46 ◼   ► volume for what you want to make this or [TS]

00:53:47 ◼   ► what going forward is this they don't [TS]

00:53:48 ◼   ► know what all those things mean they [TS]

00:53:49 ◼   ► don't know what hfs+ means they don't [TS]

00:53:51 ◼   ► know what Apple extended journaled [TS]

00:53:52 ◼   ► whatever case they don't know what those [TS]

00:53:54 ◼   ► things being at all so they go the whole [TS]

00:53:57 ◼   ► of a PFS and it's a reasonable goal is [TS]

00:53:59 ◼   ► to put an entry on that list that is [TS]

00:54:01 ◼   ► absolutely clear that that's the one [TS]

00:54:03 ◼   ► that they want and and so if you have a [TS]

00:54:04 ◼   ► pop-up menu and your formatting a disk [TS]

00:54:06 ◼   ► and you don't know what the hell you [TS]

00:54:07 ◼   ► want to pick and you see one called [TS]

00:54:08 ◼   ► apple file system you can pick that one [TS]

00:54:10 ◼   ► was like all right this is an apple I [TS]

00:54:12 ◼   ► see a logo in front of me there's one on [TS]

00:54:14 ◼   ► the corner of the screen [TS]

00:54:15 ◼   ► I guess I want Apple filesystem and you [TS]

00:54:17 ◼   ► know what that'll be the right answer [TS]

00:54:18 ◼   ► you do want Apple filesystem you do not [TS]

00:54:20 ◼   ► want you know Apple extended journaled [TS]

00:54:24 ◼   ► whatever you want Apple file system so [TS]

00:54:26 ◼   ► as boring as it maybe it makes sense [TS]

00:54:29 ◼   ► from a user perspective that a user [TS]

00:54:31 ◼   ► should never have to see this would be [TS]

00:54:32 ◼   ► when they do see if they have no idea [TS]

00:54:34 ◼   ► what all those weird names mean they [TS]

00:54:35 ◼   ► just want to pick them on this Apple [TS]

00:54:36 ◼   ► sauces but don't you think there might [TS]

00:54:38 ◼   ► be like a problem well that one has a [TS]

00:54:39 ◼   ► plus [TS]

00:54:40 ◼   ► this one sounds deluxe like it the more [TS]

00:54:42 ◼   ► words like it sound like that's the [TS]

00:54:44 ◼   ► deluxe cool option i guess maybe I want [TS]

00:54:46 ◼   ► the what it whatever journaling means [TS]

00:54:48 ◼   ► that's like journaling that's the [TS]