The Accidental Tech Podcast

00:00:00 ◼   ► but I put my photos and google photos oh [TS]

00:00:03 ◼   ► yeah you know I finally ended up doing [TS]

00:00:05 ◼   ► it because like that thing I just [TS]

00:00:06 ◼   ► tweeted about my controller my [TS]

00:00:08 ◼   ► playstation controller with the worn-out [TS]

00:00:09 ◼   ► thing on the bottom [TS]

00:00:10 ◼   ► mm-hmm i was trying to find the old [TS]

00:00:12 ◼   ► picture like the original ones i wanted [TS]

00:00:13 ◼   ► to the tweet like here's the new one [TS]

00:00:15 ◼   ► yeah uh-huh and i could not find that [TS]

00:00:17 ◼   ► picture i'm scrolling through my photos [TS]

00:00:18 ◼   ► library I just like I could not find I [TS]

00:00:21 ◼   ► couldn't even narrow down to like was [TS]

00:00:23 ◼   ► trying to look at the release date [TS]

00:00:24 ◼   ► destiny but I didn't get in the release [TS]

00:00:25 ◼   ► date i'm scrolling and I know it's like [TS]

00:00:27 ◼   ► one picture i could not find it so I'm [TS]

00:00:28 ◼   ► like okay so to find one picture you [TS]

00:00:30 ◼   ► upload your entire photo collection [TS]

00:00:32 ◼   ► google photos and that was easier [TS]

00:00:33 ◼   ► yes to fight because how else are you [TS]

00:00:35 ◼   ► gonna find the one picture if I knew [TS]

00:00:36 ◼   ► which photo upload like I have to upload [TS]

00:00:38 ◼   ► the whole thing I want to try it anyway [TS]

00:00:40 ◼   ► that's just push me over the edge that's [TS]

00:00:41 ◼   ► amazing so as uploading to literally [TS]

00:00:43 ◼   ► 70,000 photos i'm typing in searches [TS]

00:00:47 ◼   ► like as you can search while it's [TS]

00:00:48 ◼   ► uploading trying to think of searches [TS]

00:00:50 ◼   ► that will find this so i type in [TS]

00:00:51 ◼   ► controller [TS]

00:00:52 ◼   ► no matches ps4 no matches black plastic [TS]

00:00:56 ◼   ► matches but none of the ones i wanted [TS]

00:00:58 ◼   ► then I was thinking maybe it's not in my [TS]

00:01:00 ◼   ► photo library maybe some other trapped [TS]

00:01:02 ◼   ► in some iOS device so i start putting up [TS]

00:01:04 ◼   ► and I think it was actually trapped in [TS]

00:01:05 ◼   ► my phone so now i'm uploading from my [TS]

00:01:07 ◼   ► phone like photos that appears again [TS]

00:01:08 ◼   ► Tina has the library not me [TS]

00:01:10 ◼   ► right so it's her photo things so [TS]

00:01:12 ◼   ► uploading from google photos of Google's [TS]

00:01:15 ◼   ► from our mac is pushing those pictures [TS]

00:01:17 ◼   ► up but it's not pushing any of the [TS]

00:01:18 ◼   ► pictures up from my phone so now I'm [TS]

00:01:20 ◼   ► trying to push up my phone into the [TS]

00:01:21 ◼   ► thing and I just had control into the [TS]

00:01:23 ◼   ► search and found two pictures of [TS]

00:01:25 ◼   ► gamecube controllers and a picture of my [TS]

00:01:28 ◼   ► brother getting a playstation 2 in 2004 [TS]

00:01:30 ◼   ► seriously it's magic [TS]

00:01:32 ◼   ► it is but it still didn't find the damn [TS]

00:01:34 ◼   ► picture i mean i found myself eventually [TS]

00:01:35 ◼   ► because I figured out that i had tweeted [TS]

00:01:37 ◼   ► it and i found the tweet based on [TS]

00:01:38 ◼   ► searching the tweet so all that and it [TS]

00:01:41 ◼   ► still didn't you still didn't actually [TS]

00:01:42 ◼   ► find the 5th with 3 it found three [TS]

00:01:44 ◼   ► controllers [TS]

00:01:45 ◼   ► the problem is I don't know if that [TS]

00:01:46 ◼   ► picture has been pushed tapenade the [TS]

00:01:48 ◼   ► whole time we've been recording my phone [TS]

00:01:49 ◼   ► has been in theory pushing photos up and [TS]

00:01:53 ◼   ► I guessing that's where it is and the [TS]

00:01:54 ◼   ► seven thousand photos that are on my [TS]

00:01:55 ◼   ► phone anyway it did find pictures of [TS]

00:01:57 ◼   ► controller so I have some help now we [TS]

00:02:01 ◼   ► should do a little bit of John's [TS]

00:02:02 ◼   ► favorite thing in the world we should do [TS]

00:02:03 ◼   ► some follow-up and there's some very [TS]

00:02:05 ◼   ► very sad follow-up there's not going to [TS]

00:02:08 ◼   ► be a 5k monitor at WCC but we don't know [TS]

00:02:11 ◼   ► but that's the rumor [TS]

00:02:12 ◼   ► was there was there ever going to be the [TS]

00:02:13 ◼   ► 5k monitor was that really a strong we [TS]

00:02:16 ◼   ► did a whole show last week all about all [TS]

00:02:19 ◼   ► the hardware that we were excited for [TS]

00:02:21 ◼   ► and then like immediately after that all [TS]

00:02:23 ◼   ► the rumor sites said you know you're [TS]

00:02:25 ◼   ► looking for a five-game honors with gpus [TS]

00:02:27 ◼   ► forget it you're looking for new [TS]

00:02:28 ◼   ► macbooks those might not even be there [TS]

00:02:30 ◼   ► no hardware it's gonna be all about [TS]

00:02:31 ◼   ► software don't get your hopes up and of [TS]

00:02:33 ◼   ► course no one even bothered to reshoot [TS]

00:02:34 ◼   ► the idea that they're going to make a [TS]

00:02:35 ◼   ► new back progress don't care about that [TS]

00:02:36 ◼   ► enough to even put on the Riverside yeah [TS]

00:02:38 ◼   ► there's not gonna be any of those either [TS]

00:02:39 ◼   ► so yesterday I was all helpful and now [TS]

00:02:41 ◼   ► the prevalent rumors are all the [TS]

00:02:44 ◼   ► hardware you hope for may still come but [TS]

00:02:47 ◼   ► not at WTC that's not a huge surprise i [TS]

00:02:50 ◼   ► mean the the nomadic prose is a little [TS]

00:02:53 ◼   ► bit surprising but i would expect the [TS]

00:02:55 ◼   ► display to come with an expert to the [TS]

00:02:56 ◼   ► mac pro and whether it's the same time [TS]

00:02:58 ◼   ► is the macbook pro or not who knows but [TS]

00:03:01 ◼   ► it does seem like it's probably going to [TS]

00:03:03 ◼   ► be a a high-end mostly pro products for [TS]

00:03:07 ◼   ► a while I don't think a lot of people [TS]

00:03:08 ◼   ► who are like mid-range buyers who have a [TS]

00:03:11 ◼   ► 13 macbook pro are going to be buying [TS]

00:03:13 ◼   ► the very first Apple 5k display it's [TS]

00:03:16 ◼   ► probably going to be expensive [TS]

00:03:17 ◼   ► it's probably going to be you know [TS]

00:03:18 ◼   ► there's this big special thing to [TS]

00:03:20 ◼   ► require the brand-new computers i [TS]

00:03:22 ◼   ► wouldn't expect this to be like just an [TS]

00:03:24 ◼   ► average consumer release i would expect [TS]

00:03:25 ◼   ► us to wait for the background to the mac [TS]

00:03:27 ◼   ► pro but I could be wrong [TS]

00:03:28 ◼   ► I i would think the opposite i would [TS]

00:03:30 ◼   ► think that the whole purpose of this [TS]

00:03:31 ◼   ► monitor is so people who buy macbook [TS]

00:03:33 ◼   ► pros can have a really big screen when [TS]

00:03:35 ◼   ► they said down at their desks and that [TS]

00:03:37 ◼   ► the whole point of this entire product [TS]

00:03:38 ◼   ► is that's why it's got a GPU inside so [TS]

00:03:40 ◼   ► even our lowly macbooks that don't [TS]

00:03:43 ◼   ► actually have a GPU that can drive it no [TS]

00:03:45 ◼   ► problem [TS]

00:03:45 ◼   ► the GPU is inside the screen is enough [TS]

00:03:47 ◼   ► to drive it you're not going to play [TS]

00:03:48 ◼   ► games on it or anything but it's just [TS]

00:03:49 ◼   ► it's enough to actually drive that many [TS]

00:03:51 ◼   ► pixels so now look at all these great [TS]

00:03:53 ◼   ► laptops they're great laptops on the go [TS]

00:03:55 ◼   ► and sit down at your desk and you have [TS]

00:03:56 ◼   ► essentially a 5k imac style screen in [TS]

00:03:59 ◼   ► front of you and they don't even mention [TS]

00:04:01 ◼   ► the macro because who the hell cares [TS]

00:04:02 ◼   ► about the mac pro because if this was [TS]

00:04:04 ◼   ► like a regular update like when they [TS]

00:04:05 ◼   ► when they went from 27 inch LED 227's [TS]

00:04:09 ◼   ► thunderbolt display that was like okay [TS]

00:04:10 ◼   ► we already know how to make screens this [TS]

00:04:12 ◼   ► sighs we've been making them for a long [TS]

00:04:13 ◼   ► for a few years for that point and [TS]

00:04:15 ◼   ► before that we made 30 inch screens for [TS]

00:04:16 ◼   ► even more years like this is no big deal [TS]

00:04:18 ◼   ► it's like mostly existing technology put [TS]

00:04:21 ◼   ► together in a new way in this case this [TS]

00:04:23 ◼   ► is a 5k screen this is still very high [TS]

00:04:25 ◼   ► Empress [TS]

00:04:25 ◼   ► but there still are very few five [TS]

00:04:27 ◼   ► countries in the market so you gotta [TS]

00:04:28 ◼   ► figure out this is going to be expensive [TS]

00:04:30 ◼   ► it's probably not going to be a thousand [TS]

00:04:32 ◼   ► dollars it's probably gonna be a little [TS]

00:04:33 ◼   ► more and even even if it was a thousand [TS]

00:04:35 ◼   ► dollars that still compared to other [TS]

00:04:38 ◼   ► monitors that people would have to put [TS]

00:04:40 ◼   ► on investment that's that's still a [TS]

00:04:41 ◼   ► pretty expensive monitor so I i would [TS]

00:04:44 ◼   ► expect this to be a high-end thing at [TS]

00:04:47 ◼   ► first and then maybe in a few years when [TS]

00:04:48 ◼   ► they update it next to add whatever new [TS]

00:04:50 ◼   ► you know screen construction technique [TS]

00:04:53 ◼   ► developed by then then it'll be more [TS]

00:04:54 ◼   ► consumer e but i would expect version [TS]

00:04:56 ◼   ► want to be [TS]

00:04:58 ◼   ► yeah i agree with that uh however I do [TS]

00:05:01 ◼   ► think that there is some very very big [TS]

00:05:03 ◼   ► demand for this say for example you are [TS]

00:05:06 ◼   ► in iOS developer and say just for the [TS]

00:05:09 ◼   ► sake of discussion you have an actual [TS]

00:05:11 ◼   ► job and you go to an office and that [TS]

00:05:14 ◼   ► office issues you a 15-inch macbook pro [TS]

00:05:17 ◼   ► but they issue you to lenovo displays [TS]

00:05:21 ◼   ► that are of unremarkable resolution and [TS]

00:05:24 ◼   ► so every time you're running iOS [TS]

00:05:28 ◼   ► simulator you're running it at like half [TS]

00:05:29 ◼   ► size even for like an iphone 6 simulator [TS]

00:05:32 ◼   ► so that can cause problems such as [TS]

00:05:35 ◼   ► you're doing something with a [TS]

00:05:37 ◼   ► uitableview and you don't want it to [TS]

00:05:40 ◼   ► look like a uitableview you don't want [TS]

00:05:42 ◼   ► any separators between all the high [TS]

00:05:43 ◼   ► table these cells and when you're just [TS]

00:05:45 ◼   ► looking at the simulator stationary the [TS]

00:05:48 ◼   ► divider lines separator lines between [TS]

00:05:51 ◼   ► each cell disappear because it's at half [TS]

00:05:54 ◼   ► zoom and then suddenly you go and you [TS]

00:05:57 ◼   ► start playing around with your UI [TS]

00:05:58 ◼   ► tableview and suddenly these magical [TS]

00:06:00 ◼   ► lines appear from nothingness and it's [TS]

00:06:03 ◼   ► very freaking annoying because you wish [TS]

00:06:04 ◼   ► you had noticed in the first place [TS]

00:06:06 ◼   ► very not a very big deal but still [TS]

00:06:08 ◼   ► annoying and then you come home to your [TS]

00:06:10 ◼   ► beautiful 5k display and think to [TS]

00:06:11 ◼   ► yourself wow [TS]

00:06:13 ◼   ► would it be nice to have something like [TS]

00:06:14 ◼   ► this at work so i didn't have to run the [TS]

00:06:15 ◼   ► simulator at half height [TS]

00:06:17 ◼   ► I mean just hypothetically anyway I [TS]

00:06:19 ◼   ► would kill for a thunderbolt retina [TS]

00:06:23 ◼   ► display i would kill both of you for a [TS]

00:06:25 ◼   ► thunderbolt display thanks at work hard [TS]

00:06:28 ◼   ► yeah i know you are on I don't think [TS]

00:06:31 ◼   ► work would pay for it because I agree [TS]

00:06:33 ◼   ► with you it'll probably be very [TS]

00:06:34 ◼   ► expensive but man would that be awesome [TS]

00:06:38 ◼   ► Jericho and before the entire internet [TS]

00:06:41 ◼   ► or writes me I i have the two displays [TS]

00:06:44 ◼   ► like and I have a standing desk so I run [TS]

00:06:46 ◼   ► my macbook pro in clamshell mode [TS]

00:06:50 ◼   ► yes I know you don't think that's a good [TS]

00:06:51 ◼   ► idea yes I'm aware that there's heat [TS]

00:06:53 ◼   ► potential heat problems yes I know the [TS]

00:06:55 ◼   ► simulator would be able to run full [TS]

00:06:56 ◼   ► height if i did use the onboard display [TS]

00:06:59 ◼   ► I understand all those things I I'm my [TS]

00:07:01 ◼   ► own man and i do what i want to do all [TS]

00:07:03 ◼   ► right which one of you decided you [TS]

00:07:05 ◼   ► wanted to talk about the iphone SE you [TS]

00:07:07 ◼   ► know it's all about it's all like me to [TS]

00:07:08 ◼   ► add follow-up to the show yeah it was a [TS]

00:07:11 ◼   ► big as a lot of people sent us this [TS]

00:07:13 ◼   ► follow-up it last week we talked about [TS]

00:07:16 ◼   ► the upcoming iPhone and how it might [TS]

00:07:19 ◼   ► look very similar to the 6 and 6s and if [TS]

00:07:21 ◼   ► that was a big deal and one of the [TS]

00:07:24 ◼   ► ending points was like this is their [TS]

00:07:25 ◼   ► third shot at the same form factor and [TS]

00:07:27 ◼   ► if they do a really good job like the [TS]

00:07:28 ◼   ► second second iteration phones usually [TS]

00:07:30 ◼   ► are really good and the third one could [TS]

00:07:31 ◼   ► be even better and we talked about all [TS]

00:07:33 ◼   ► the reasons that might be and a lot of [TS]

00:07:35 ◼   ► people said hey the iphone SE is [TS]

00:07:36 ◼   ► basically the third shot at the same for [TS]

00:07:38 ◼   ► rfactor albeit separated in time by you [TS]

00:07:40 ◼   ► know by quite a few other models in [TS]

00:07:42 ◼   ► between but it really is the third shot [TS]

00:07:45 ◼   ► at five style form factor i don't think [TS]

00:07:47 ◼   ► the SE change that much about the case [TS]

00:07:51 ◼   ► like it's not like the second successive [TS]

00:07:52 ◼   ► being like les bendiga and less slippery [TS]

00:07:54 ◼   ► good to you know trying to do minut [TS]

00:07:57 ◼   ► changes you might not even notice but [TS]

00:07:58 ◼   ► it's still improving on the six does the [TS]

00:08:01 ◼   ► SEC improve on the 5s case in any way [TS]

00:08:04 ◼   ► other than possibly being cheaper to [TS]

00:08:06 ◼   ► manufacture because they didn't have the [TS]

00:08:08 ◼   ► shiny chamfered edge around it [TS]

00:08:11 ◼   ► gosh yeah I don't remember but i think [TS]

00:08:14 ◼   ► there's nothing i can think of and I [TS]

00:08:15 ◼   ► guess different colors but anyway [TS]

00:08:16 ◼   ► everyone loves a phone i see i don't [TS]

00:08:18 ◼   ► know if it's because the third shot of [TS]

00:08:19 ◼   ► the same form factor but it is a [TS]

00:08:21 ◼   ► precedent for doing doing a phone that [TS]

00:08:24 ◼   ► they had two models experience with and [TS]

00:08:25 ◼   ► doing it again and they can do it even [TS]

00:08:28 ◼   ► better [TS]

00:08:28 ◼   ► alright and yet another instance of [TS]

00:08:32 ◼   ► lowercase M act 0 capital OS mac OS as [TS]

00:08:37 ◼   ► husbands [TS]

00:08:37 ◼   ► yeah that's exactly how you pronounce it [TS]

00:08:39 ◼   ► lowercase M back in echo s yeah that's [TS]

00:08:42 ◼   ► how you pronounce it had been seen in [TS]

00:08:45 ◼   ► the wild but apparently has been [TS]

00:08:48 ◼   ► killed and brought back to the farm well [TS]

00:08:51 ◼   ► i think i've seen it before it with a [TS]

00:08:53 ◼   ► capital m and some like apple thing it [TS]

00:08:56 ◼   ► just looks like they forgot the space or [TS]

00:08:58 ◼   ► another thing makes sense that anyway [TS]

00:09:00 ◼   ► they hadn't seen before an apple stuff [TS]

00:09:01 ◼   ► with the capital and I think quickly [TS]

00:09:03 ◼   ► removed as we're recording this right [TS]

00:09:05 ◼   ► now or you can click on the URL that [TS]

00:09:07 ◼   ► were pasted into the chatroom you would [TS]

00:09:09 ◼   ► see an official apple page that lists [TS]

00:09:11 ◼   ► will not [TS]

00:09:12 ◼   ► it's already been changed already [TS]

00:09:14 ◼   ► checked it that you like five minutes [TS]

00:09:16 ◼   ► before the show started [TS]

00:09:17 ◼   ► well is is there a spy in our document [TS]

00:09:19 ◼   ► you know it was this is a 9to5 mac it [TS]

00:09:23 ◼   ► was tweeted all over the place is not a [TS]

00:09:24 ◼   ► secret URL that we just figured out like [TS]

00:09:26 ◼   ► I guess yeah they're on top i was i [TS]

00:09:28 ◼   ► purposely check just before we [TS]

00:09:29 ◼   ► reconnected the sky to call I wonder [TS]

00:09:31 ◼   ► think change it like nope still there [TS]

00:09:32 ◼   ► and I copied and pasted it right that [TS]

00:09:34 ◼   ► document into the notes mere moments ago [TS]

00:09:36 ◼   ► but apparently the little elves are [TS]

00:09:38 ◼   ► really fast anyway that's probably a [TS]

00:09:40 ◼   ► fairly telling slip up because when you [TS]

00:09:45 ◼   ► have the list of us all in order like [TS]

00:09:46 ◼   ► that you know iOS Mac OS TV us and watch [TS]

00:09:49 ◼   ► us they all look like the same when you [TS]

00:09:51 ◼   ► write them like that and I know if it [TS]

00:09:53 ◼   ► turns out they don't rename it like this [TS]

00:09:55 ◼   ► this will be a weird series of slip-ups [TS]

00:09:57 ◼   ► yeah i think at this point it's over [TS]

00:09:59 ◼   ► that's that's the name period if you [TS]

00:10:02 ◼   ► don't like it [TS]

00:10:03 ◼   ► sorry I really hear the name macbook [TS]

00:10:05 ◼   ► when like the very first macbook and [TS]

00:10:07 ◼   ► macbook pro I really hated the name [TS]

00:10:08 ◼   ► macbook at the powerbook was such a [TS]

00:10:10 ◼   ► better name so it still is a better name [TS]

00:10:12 ◼   ► and macbook still has a terrible man [TS]

00:10:13 ◼   ► it's still I agree but I got used to it [TS]

00:10:15 ◼   ► and now I don't care you know so that's [TS]

00:10:17 ◼   ► something that if you if you hate [TS]

00:10:19 ◼   ► lowercase mac OS okay you know it's [TS]

00:10:21 ◼   ► gonna suck for a little while and then [TS]

00:10:23 ◼   ► you're gonna move on and life will go on [TS]

00:10:25 ◼   ► our first sponsor tonight is hover go to [TS]

00:10:29 ◼   ► hover com and use promo code this week [TS]

00:10:32 ◼   ► k 56 flex at checkout to save ten [TS]

00:10:35 ◼   ► percent off your first purchase but x2 [TS]

00:10:37 ◼   ► was better [TS]

00:10:38 ◼   ► it was like a few successes of my coupon [TS]

00:10:40 ◼   ► code so hover is really go to buy domain [TS]

00:10:43 ◼   ► names and this is a great place to go I [TS]

00:10:46 ◼   ► use it a lot of people have no use it it [TS]

00:10:48 ◼   ► is so great when you want to make a name [TS]

00:10:50 ◼   ► for project go to hover they make it [TS]

00:10:52 ◼   ► easy to search for it and make it easy [TS]

00:10:54 ◼   ► to buy everything is very fairly priced [TS]

00:10:56 ◼   ► you get a whole bunch of stuff included [TS]

00:10:57 ◼   ► at no additional cost such as who is [TS]

00:10:59 ◼   ► privacy very important [TS]

00:11:00 ◼   ► and they support all the domain [TS]

00:11:02 ◼   ► extensions out there they have you know [TS]

00:11:03 ◼   ► all the crazy ones like dot design dot p [TS]

00:11:06 ◼   ► 2 dot horse all these crazy ones plus [TS]

00:11:08 ◼   ► all the nice new all the nice old ones [TS]

00:11:10 ◼   ► like calm and dotnet and if you need a [TS]

00:11:12 ◼   ► hand hovers awesome support team is [TS]

00:11:14 ◼   ► there to help you can give them a call [TS]

00:11:16 ◼   ► if you want you can email them of course [TS]

00:11:17 ◼   ► you can also call them on the phone and [TS]

00:11:19 ◼   ► an actual person will pick up the phone [TS]

00:11:21 ◼   ► answer whatever questions you have no [TS]

00:11:23 ◼   ► annoying phone trees no transfers no on [TS]

00:11:25 ◼   ► hold no weights [TS]

00:11:26 ◼   ► it's amazing check it out today hover [TS]

00:11:29 ◼   ► dot-com and use the promo code [TS]

00:11:31 ◼   ► k 56 flex at checkout to save ten [TS]

00:11:34 ◼   ► percent off your first purchase thanks [TS]

00:11:35 ◼   ► to her for sponsoring our show so i'm [TS]

00:11:40 ◼   ► happy to report that Apple apparently [TS]

00:11:44 ◼   ► knew that I had not spent the time to [TS]

00:11:47 ◼   ► figure out my WWDC predictions yet and [TS]

00:11:50 ◼   ► has decided to drop some very [TS]

00:11:52 ◼   ► interesting news and thus me take away [TS]

00:11:55 ◼   ► most of the time that we're gonna be [TS]

00:11:57 ◼   ► able to talk about Doug predictions and [TS]

00:11:59 ◼   ► instead well we'll just have to talk [TS]

00:12:02 ◼   ► about some app store changes so thank [TS]

00:12:04 ◼   ► you people at Apple for timing it [TS]

00:12:05 ◼   ► appropriately because I haven't thought [TS]

00:12:07 ◼   ► about my depth of predictions yet and [TS]

00:12:08 ◼   ► you can hear me fumble about it in [TS]

00:12:10 ◼   ► probably about an hour and a half but [TS]

00:12:12 ◼   ► then Marco had to go and ruin it by [TS]

00:12:13 ◼   ► having an entire podcast about this [TS]

00:12:15 ◼   ► earlier today so he's all got all these [TS]

00:12:17 ◼   ► thoughts out of a system already about [TS]

00:12:19 ◼   ► this [TS]

00:12:19 ◼   ► oh yeah cuz all my thoughts on this [TS]

00:12:20 ◼   ► totally fit in 30 minutes well it's your [TS]

00:12:22 ◼   ► own fault for having a short while I [TS]

00:12:25 ◼   ► save minutes 31 through 90 for you guys [TS]

00:12:28 ◼   ► haha alright so what we're talking about [TS]

00:12:31 ◼   ► is that phil schiller went to I think [TS]

00:12:34 ◼   ► was the verge that broke the news is [TS]

00:12:35 ◼   ► that correct it was a whole bunch of [TS]

00:12:37 ◼   ► sites actually I saw it on a loop first [TS]

00:12:39 ◼   ► actually yeah wewe my twitter feed which [TS]

00:12:41 ◼   ► is now the substitute RSS the loop is [TS]

00:12:42 ◼   ► the first one that tweeted about it and [TS]

00:12:44 ◼   ► i think i saw the verge next or maybe [TS]

00:12:46 ◼   ► group after that [TS]

00:12:47 ◼   ► yeah loop verge Gruber Telegraph had 1i [TS]

00:12:51 ◼   ► think that was it that was all the ones [TS]

00:12:52 ◼   ► I saw although be it's actually like who [TS]

00:12:55 ◼   ► who got this story and who didn't I [TS]

00:12:57 ◼   ► don't know how they made those decisions [TS]

00:12:58 ◼   ► but you could probably read something [TS]

00:13:00 ◼   ► into the favorability of the various [TS]

00:13:02 ◼   ► outlets based on who got this [TS]

00:13:04 ◼   ► yeah it was so basically the story is [TS]

00:13:06 ◼   ► that there are some substantial changes [TS]

00:13:09 ◼   ► to the appstore that are happening now [TS]

00:13:11 ◼   ► so the first one I think is it gimme [TS]

00:13:13 ◼   ► that [TS]

00:13:14 ◼   ► first one is these really suspiciously [TS]

00:13:17 ◼   ► fast a preview times that we've seen the [TS]

00:13:19 ◼   ► last few weeks [TS]

00:13:20 ◼   ► this is not just a fluke it is not an [TS]

00:13:22 ◼   ► accident and it is apparently not [TS]

00:13:23 ◼   ► temporary [TS]

00:13:24 ◼   ► Apple has officially acknowledged that [TS]

00:13:26 ◼   ► these things are real that yes indeed a [TS]

00:13:28 ◼   ► preview is much faster they they have [TS]

00:13:31 ◼   ► made some changes to allow it to be [TS]

00:13:34 ◼   ► faster and to probably stay faster and [TS]

00:13:36 ◼   ► that is really good because before it [TS]

00:13:37 ◼   ► was like well this could be an accident [TS]

00:13:39 ◼   ► that you know it just happens to be [TS]

00:13:40 ◼   ► really fast but it will you know if they [TS]

00:13:42 ◼   ► don't mention it ever then i could [TS]

00:13:44 ◼   ► probably go back at any time but now [TS]

00:13:45 ◼   ► that they've mentioned it in public [TS]

00:13:47 ◼   ► they've they've like brag about how good [TS]

00:13:49 ◼   ► this is it is way more likely i think to [TS]

00:13:51 ◼   ► to stay this way or order for this to be [TS]

00:13:54 ◼   ► the new target standard rather than just [TS]

00:13:57 ◼   ► a fluke i wonder if i'll get a WMD slot [TS]

00:13:59 ◼   ► now maybe like they've and by the way [TS]

00:14:01 ◼   ► before we even continue with these [TS]

00:14:02 ◼   ► things that the very fact that all [TS]

00:14:04 ◼   ► everything we're going to talk about [TS]

00:14:05 ◼   ► these apps are changes is being [TS]

00:14:07 ◼   ► announced now like days before WWDC but [TS]

00:14:11 ◼   ► presumably you know not saving it for WC [TS]

00:14:13 ◼   ► of this lot of speculation why that [TS]

00:14:16 ◼   ► maybe the course the party line is we [TS]

00:14:17 ◼   ► have so much good stuff to tell you [TS]

00:14:18 ◼   ► about WWE just just wouldn't fit so here [TS]

00:14:21 ◼   ► a couple days early here is this news [TS]

00:14:22 ◼   ► and the more pessimistic take is there's [TS]

00:14:25 ◼   ► enough in this announcement to cause [TS]

00:14:28 ◼   ► discussion consternation and worry among [TS]

00:14:31 ◼   ► developers in addition to like [TS]

00:14:32 ◼   ► excitement or whatever that if this was [TS]

00:14:35 ◼   ► in the keynote this is all people will [TS]

00:14:36 ◼   ► be talking about afterwards and Apple [TS]

00:14:37 ◼   ► wants people to come out of the [TS]

00:14:39 ◼   ► community not not talking about App [TS]

00:14:42 ◼   ► Store pricing but instead talking about [TS]

00:14:43 ◼   ► insert thing that they're going to [TS]

00:14:45 ◼   ► announce yeah I mean it's AII think [TS]

00:14:48 ◼   ► there's a few different takes on this [TS]

00:14:50 ◼   ► that are plausible certainly a [TS]

00:14:52 ◼   ► pessimistic take of like well developers [TS]

00:14:54 ◼   ► are gonna hate these changes i don't [TS]

00:14:56 ◼   ► think that was it honestly because i [TS]

00:14:58 ◼   ► think most of these changes are good but [TS]

00:15:00 ◼   ► not hate them but that they will be [TS]

00:15:01 ◼   ► talking about them they'll be a [TS]

00:15:03 ◼   ► top-of-mind for developers is not you [TS]

00:15:05 ◼   ► know it goes towards RWC being yet to [TS]

00:15:08 ◼   ► developers conference monies key notice [TS]

00:15:09 ◼   ► for the public and they didn't want they [TS]

00:15:12 ◼   ► want developer oriented news dominating [TS]

00:15:15 ◼   ► their let's talk to the public one time [TS]

00:15:17 ◼   ► a year that's not a special event thing [TS]

00:15:19 ◼   ► well that's the thing too I think we [TS]

00:15:22 ◼   ► have to realize like yeah there are 5000 [TS]

00:15:24 ◼   ► developers who watched that keynote in [TS]

00:15:26 ◼   ► that room [TS]

00:15:27 ◼   ► and there's another you know another [TS]

00:15:29 ◼   ► handful of thousands of developers [TS]

00:15:31 ◼   ► impact knows who probably probably [TS]

00:15:33 ◼   ► another like 10 to 15,000 developers who [TS]

00:15:36 ◼   ► are watching a keynote livestream to [TS]

00:15:38 ◼   ► various places and there's also like [TS]

00:15:41 ◼   ► thousands and thousands thousands of [TS]

00:15:43 ◼   ► people who just walked the keynote is [TS]

00:15:44 ◼   ► their apple fans are their apple [TS]

00:15:46 ◼   ► customers or their press or whatever and [TS]

00:15:48 ◼   ► and then whatever is announced in the [TS]

00:15:50 ◼   ► keynote gets reported on mainstream news [TS]

00:15:52 ◼   ► gets reported all over the web is [TS]

00:15:54 ◼   ► reported on TV on like CNN and stuff [TS]

00:15:56 ◼   ► this is a mass media event that happens [TS]

00:15:59 ◼   ► to be the beating of of a developer [TS]

00:16:01 ◼   ► conference so the focus of whatever is [TS]

00:16:04 ◼   ► in that main keynote is going to be more [TS]

00:16:06 ◼   ► mainstream then just talking to [TS]

00:16:09 ◼   ► developers you know like that thats why [TS]

00:16:12 ◼   ► i like you know there it was also kind [TS]

00:16:13 ◼   ► of surprising that Swift was controlling [TS]

00:16:15 ◼   ► the key because it was so like technical [TS]

00:16:18 ◼   ► you know even though is barely unveiled [TS]

00:16:19 ◼   ► but it was but you know generally you [TS]

00:16:21 ◼   ► know you don't see like source code on [TS]

00:16:23 ◼   ► you know in the in the key in the main [TS]

00:16:25 ◼   ► keynote you you don't hear about a lot [TS]

00:16:27 ◼   ► of low level changes here but some maybe [TS]

00:16:29 ◼   ► we'll be like one of those like word [TS]

00:16:32 ◼   ► cloud slides there's like a whole bunch [TS]

00:16:34 ◼   ► of little words on a slide and everyone [TS]

00:16:36 ◼   ► like rush take a picture of it can wait [TS]

00:16:37 ◼   ► there's a whole bunch of stuff buried in [TS]

00:16:38 ◼   ► there and they just kind of move on and [TS]

00:16:40 ◼   ► tell you more detail later like after [TS]

00:16:41 ◼   ► the public has gone away and tell you in [TS]

00:16:43 ◼   ► the session so you know that that [TS]

00:16:46 ◼   ► keynote is a is mostly a consumer event [TS]

00:16:50 ◼   ► is barely a developer keynote and so it [TS]

00:16:53 ◼   ► could be that this stuff is really [TS]

00:16:55 ◼   ► mostly only relevant to developers and [TS]

00:16:57 ◼   ► so they and the stuff that they had that [TS]

00:16:59 ◼   ► they are leaving in the keynote is just [TS]

00:17:02 ◼   ► more than this is Apple summer [TS]

00:17:03 ◼   ► announcements and getting people ready [TS]

00:17:05 ◼   ► for the big stuff that's happening in [TS]

00:17:07 ◼   ► the fall so you know that they're just [TS]

00:17:09 ◼   ► like how last year they spent so much [TS]

00:17:12 ◼   ► time on Apple music and developers could [TS]

00:17:14 ◼   ► do nothing with that and that turns out [TS]

00:17:17 ◼   ► neither could the public haha great but [TS]

00:17:20 ◼   ► like it was like that this is mostly a [TS]

00:17:22 ◼   ► consumer advantages and so you know [TS]

00:17:24 ◼   ► having some developer stuff that's [TS]

00:17:26 ◼   ► that's of you know possibly large [TS]

00:17:28 ◼   ► importance happen outside that main [TS]

00:17:30 ◼   ► keynote is totally understandable [TS]

00:17:32 ◼   ► absolutely the appstore of your times [TS]

00:17:34 ◼   ► may or may not going to slide if they [TS]

00:17:36 ◼   ► did I mean you can do it the one brief [TS]

00:17:37 ◼   ► slide as we talked about earlier in the [TS]

00:17:39 ◼   ► week review times are down isn't felt [TS]

00:17:41 ◼   ► really great everybody loves it and the [TS]

00:17:43 ◼   ► answer to the question of we discuss a [TS]

00:17:44 ◼   ► couple weeks ago if things are actually [TS]

00:17:47 ◼   ► faster how might they do this we did [TS]

00:17:49 ◼   ► talk about many possibilities that they [TS]

00:17:51 ◼   ► could change the rules that govern how [TS]

00:17:53 ◼   ► they do things that they can have better [TS]

00:17:54 ◼   ► automated tools and there are some [TS]

00:17:56 ◼   ► rumors of management changes i think [TS]

00:17:58 ◼   ► there was a couple stories about that on [TS]

00:18:00 ◼   ► the web [TS]

00:18:00 ◼   ► earlier the answer from phil schiller [TS]

00:18:02 ◼   ► when he did his media tour was basically [TS]

00:18:05 ◼   ► everything we said contributed to the [TS]

00:18:07 ◼   ► thing that's all its everything to [TS]

00:18:09 ◼   ► improvement on the Apple staffing [TS]

00:18:10 ◼   ► changes in policy changes i think what [TS]

00:18:12 ◼   ► group are listed so there is no one [TS]

00:18:14 ◼   ► thing that is making this faster it's a [TS]

00:18:16 ◼   ► series of changes but some up to the the [TS]

00:18:19 ◼   ► status of their touting now which is [TS]

00:18:20 ◼   ► fifty percent of apps are reviewed [TS]

00:18:22 ◼   ► within 24 hours and ninety percent [TS]

00:18:23 ◼   ► within 48 hours [TS]

00:18:25 ◼   ► yeah this is this is awesome it's just [TS]

00:18:27 ◼   ► so so awesome [TS]

00:18:29 ◼   ► yeah I've been stunned by this and I [TS]

00:18:33 ◼   ► think it's a good thing that the two [TS]

00:18:35 ◼   ► improvements and just trusting their [TS]

00:18:38 ◼   ► tools to suss out any like private api [TS]

00:18:41 ◼   ► violations and crashes potentially [TS]

00:18:43 ◼   ► things like that i mean trusting your [TS]

00:18:44 ◼   ► tools that's a good thing I mean this is [TS]

00:18:46 ◼   ► why i write unit tests mm-hmm that makes [TS]

00:18:50 ◼   ► one of the other no i mean like it to me [TS]

00:18:52 ◼   ► like this is it this kind of just shows [TS]

00:18:54 ◼   ► the potential of you know before Phil [TS]

00:18:57 ◼   ► took over the app store [TS]

00:18:59 ◼   ► I don't wanna you know throw anybody [TS]

00:19:01 ◼   ► under the bus or anything but it sure [TS]

00:19:04 ◼   ► seemed like it was not progressing at [TS]

00:19:07 ◼   ► all and that basically nobody was [TS]

00:19:09 ◼   ► working on progressing it and filter / [TS]

00:19:13 ◼   ► not that long ago and a lot of stuff is [TS]

00:19:16 ◼   ► changing and a lot of progress is being [TS]

00:19:18 ◼   ► made for the better so I'm kind of [TS]

00:19:21 ◼   ► excited like if all this change in such [TS]

00:19:24 ◼   ► a short time while there's been kind of [TS]

00:19:27 ◼   ► you know finally somebody literally [TS]

00:19:29 ◼   ► running the store what else is gonna [TS]

00:19:32 ◼   ► change you know if this is a a and even [TS]

00:19:34 ◼   ► you know in the big picture even if some [TS]

00:19:37 ◼   ► of these things don't work out or don't [TS]

00:19:39 ◼   ► do you know it don't do as well as they [TS]

00:19:40 ◼   ► wanted or whatever or you know make [TS]

00:19:42 ◼   ► things harder for in certain ways or an [TS]

00:19:43 ◼   ► easier in other ways whatever happens [TS]

00:19:45 ◼   ► with these changes there that they're [TS]

00:19:46 ◼   ► doing they're making changes [TS]

00:19:49 ◼   ► that's amazing because for like eight [TS]

00:19:51 ◼   ► years they changed almost nothing [TS]

00:19:52 ◼   ► so this is this is real progress and [TS]

00:19:55 ◼   ► this is a a rapid and dramatic change [TS]

00:20:00 ◼   ► almost all if not all for the better you [TS]

00:20:03 ◼   ► know the the again the pessimistic take [TS]

00:20:06 ◼   ► is this was management change like [TS]

00:20:08 ◼   ► Phil's just taken over control of your [TS]

00:20:11 ◼   ► previously didn't have control over and [TS]

00:20:12 ◼   ► when you switch in your manager on to a [TS]

00:20:14 ◼   ► new project and it's important and they [TS]

00:20:15 ◼   ► want to make a good showing they want to [TS]

00:20:17 ◼   ► come out of the gate and say okay you [TS]

00:20:19 ◼   ► put me in charge of this and in short [TS]

00:20:20 ◼   ► order i did these things that made it [TS]

00:20:22 ◼   ► better isn't that great [TS]

00:20:23 ◼   ► that's a pressing need within a typical [TS]

00:20:27 ◼   ► you know bozo corporation which we [TS]

00:20:29 ◼   ► assume Apple isn't but anyway that's one [TS]

00:20:31 ◼   ► person taking the other one is we were [TS]

00:20:33 ◼   ► all excited when they finally turned [TS]

00:20:35 ◼   ► their attention to the mac pro that when [TS]

00:20:36 ◼   ► they collected for a long time and came [TS]

00:20:37 ◼   ► up with this amazing radical new [TS]

00:20:38 ◼   ► computer that shows they really do care [TS]

00:20:40 ◼   ► about the macro pro and surely this [TS]

00:20:42 ◼   ► means that the mac pro is off to a new [TS]

00:20:43 ◼   ► brighter healthier future involving lots [TS]

00:20:47 ◼   ► of updates and lots of future changes [TS]

00:20:48 ◼   ► not that I'm predicting this for the app [TS]

00:20:50 ◼   ► store but if you want to be pessimistic [TS]

00:20:51 ◼   ► about it and and you know it is possible [TS]

00:20:55 ◼   ► that there's enough is enough [TS]

00:20:56 ◼   ► the reasons why this might be a bunch of [TS]

00:20:59 ◼   ► big dramatic changes that have been a [TS]

00:21:00 ◼   ► long time coming sort of like pent-up [TS]

00:21:01 ◼   ► demand and they'll let this stew for a [TS]

00:21:03 ◼   ► year not because they don't care anymore [TS]

00:21:05 ◼   ► but even just like like the idea that [TS]

00:21:07 ◼   ► they're going to be court sort of let's [TS]

00:21:10 ◼   ► try a bunch of things and fail faster [TS]

00:21:11 ◼   ► whatever like I think their appetite for [TS]

00:21:12 ◼   ► turn in the app store rules has [TS]

00:21:14 ◼   ► obviously increased but I don't think [TS]

00:21:16 ◼   ► it's that great so I would expect this [TS]

00:21:18 ◼   ► set of rules to possibly be tweaked and [TS]

00:21:20 ◼   ► sussed out over the next year and then [TS]

00:21:21 ◼   ► maybe you know I think we'd all be happy [TS]

00:21:24 ◼   ► if every year they revisited the rules [TS]

00:21:25 ◼   ► of the store and so how they did for a [TS]

00:21:27 ◼   ► year because you can't really change it [TS]

00:21:28 ◼   ► every week what you can change in [TS]

00:21:30 ◼   ► response to you don't have enough data [TS]

00:21:31 ◼   ► to know whether it's a good idea or bad [TS]

00:21:32 ◼   ► idea so unlike perhaps the operating [TS]

00:21:35 ◼   ► systems a yearly pretty regularly [TS]

00:21:37 ◼   ► scheduled update to appstore rules is a [TS]

00:21:40 ◼   ► reasonable idea if you tried to update [TS]

00:21:41 ◼   ► the rules radically more often than that [TS]

00:21:43 ◼   ► I think it would be too much turn for [TS]

00:21:45 ◼   ► developers [TS]

00:21:46 ◼   ► I mean even if they change the change me [TS]

00:21:48 ◼   ► with the store every two years just like [TS]

00:21:50 ◼   ► more than once every eight years [TS]

00:21:52 ◼   ► yes that would still be like radically [TS]

00:21:53 ◼   ► more progressive than the way it's been [TS]

00:21:56 ◼   ► all this time [TS]

00:21:57 ◼   ► yeah that bundles right sort of the [TS]

00:22:02 ◼   ► other good thing by the way about all [TS]

00:22:03 ◼   ► these changes are going to go through is [TS]

00:22:04 ◼   ► they all apply to all stores [TS]

00:22:06 ◼   ► including the mac app store the TV a TV [TS]

00:22:08 ◼   ► OS store [TS]

00:22:10 ◼   ► yeah alright so that's a that's faster [TS]

00:22:12 ◼   ► few times good good for Phil the next [TS]

00:22:14 ◼   ► thing is subscription pricing available [TS]

00:22:16 ◼   ► for all app types which is by far the [TS]

00:22:19 ◼   ► most interesting and most fraught with [TS]

00:22:22 ◼   ► doubt announcement across were only like [TS]

00:22:25 ◼   ► you know one day into this announcement [TS]

00:22:27 ◼   ► but the the gist of it is that hot in it [TS]

00:22:31 ◼   ► previously if you want to sell an app on [TS]

00:22:33 ◼   ► the App Store the descriptions that had [TS]

00:22:35 ◼   ► to be a subscription to some kind of [TS]

00:22:36 ◼   ► media thing like television or like a [TS]

00:22:38 ◼   ► new service or audio or whatever and now [TS]

00:22:41 ◼   ► subscription pricing is open to all [TS]

00:22:43 ◼   ► kinds of apps and so a quick naive [TS]

00:22:47 ◼   ► reading of that could be like great then [TS]

00:22:49 ◼   ► basically no more restrictions [TS]

00:22:50 ◼   ► previously I had to follow the special [TS]

00:22:52 ◼   ► rules to be super map now anybody can [TS]

00:22:54 ◼   ► just say i want to have to use [TS]

00:22:55 ◼   ► encryption app and then you start [TS]

00:22:56 ◼   ► reading the rules and you like is that [TS]

00:22:58 ◼   ► what they're saying that any app can be [TS]

00:23:00 ◼   ► a significant apples you just say that [TS]

00:23:02 ◼   ► any app can potentially be a [TS]

00:23:04 ◼   ► subscription happened that is the [TS]

00:23:05 ◼   ► current source of data generated one day [TS]

00:23:08 ◼   ► and I'm sure Apple clarify sure things [TS]

00:23:09 ◼   ► will get worked out but right now [TS]

00:23:12 ◼   ► there's still some doubt about it so [TS]

00:23:13 ◼   ► it's hard to know entirely how to feel [TS]

00:23:16 ◼   ► about this because all the debates about [TS]

00:23:18 ◼   ► does this enable sustainable development [TS]

00:23:20 ◼   ► is this you know all the things the mark [TS]

00:23:22 ◼   ► I'm sure talked about on his a developer [TS]

00:23:24 ◼   ► podcast whose name I can never remember [TS]

00:23:25 ◼   ► earlier today it we don't know if this [TS]

00:23:30 ◼   ► is going like should we indulge in in [TS]

00:23:33 ◼   ► speculation about how this model might [TS]

00:23:35 ◼   ► work particular particular kinds of apps [TS]

00:23:37 ◼   ► before we even know whether Apple will [TS]

00:23:39 ◼   ► allow it [TS]

00:23:40 ◼   ► yes mom we should indulge in that yes [TS]

00:23:42 ◼   ► we're yeah because I mean look at so if [TS]

00:23:47 ◼   ► you did you just look at this as like [TS]

00:23:49 ◼   ► the most conservative reading of the [TS]

00:23:51 ◼   ► rules that they put on that page then [TS]

00:23:54 ◼   ► it's basically no change from what we [TS]

00:23:56 ◼   ► already had that policy was I mean there [TS]

00:23:59 ◼   ► are some technical changes but [TS]

00:24:00 ◼   ► policy-wise it would say you don't have [TS]

00:24:02 ◼   ► to be a media [TS]

00:24:02 ◼   ► yeah but you already didn't have to be a [TS]

00:24:04 ◼   ► media app like it's papers has a kind of [TS]

00:24:06 ◼   ► description now everyone has had it [TS]

00:24:07 ◼   ► forever [TS]

00:24:08 ◼   ► instapaper counts as a news thing [TS]

00:24:10 ◼   ► Evernote no it doesn't cause it's not [TS]

00:24:12 ◼   ► sure when it believe me i look at this [TS]

00:24:14 ◼   ► back when the woods when these first [TS]

00:24:16 ◼   ► launched in the in the days of newsstand [TS]

00:24:18 ◼   ► when newsstand launch [TS]

00:24:19 ◼   ► nothing 2011 or something like that it [TS]

00:24:21 ◼   ► was only newsstand apps and then shortly [TS]

00:24:24 ◼   ► afterwards I think maybe like a year [TS]

00:24:26 ◼   ► afterwards it became available to any [TS]

00:24:29 ◼   ► app that was delivering periodic content [TS]

00:24:31 ◼   ► of some kind but it could have to be [TS]

00:24:34 ◼   ► like like issues or episodes and had to [TS]

00:24:36 ◼   ► be like you know they couldn't be for [TS]

00:24:37 ◼   ► like I guess it couldn't be that we [TS]

00:24:39 ◼   ► don't know but like if you're delivering [TS]

00:24:40 ◼   ► video because HBO going everything has a [TS]

00:24:42 ◼   ► lot of stuff outside it could have been [TS]

00:24:44 ◼   ► but it had to be like episodic content [TS]

00:24:46 ◼   ► that you know it couldn't just be like [TS]

00:24:48 ◼   ► you just have access to this thing [TS]

00:24:49 ◼   ► forever but it could be like you have [TS]

00:24:51 ◼   ► access to this new thing every week or [TS]

00:24:53 ◼   ► month or whatever and then that then [TS]

00:24:54 ◼   ► quickly got like semi relaxed into kind [TS]

00:24:59 ◼   ► of the where it stayed between then and [TS]

00:25:01 ◼   ► now which is you could kind of do it for [TS]

00:25:05 ◼   ► any kind of recurring service but it was [TS]

00:25:07 ◼   ► it was risky weather app would approve [TS]

00:25:09 ◼   ► you or not because the definitions [TS]

00:25:11 ◼   ► around it were fairly vague as to what [TS]

00:25:13 ◼   ► would qualify but it was clear that you [TS]

00:25:16 ◼   ► have to have some kind of recurring [TS]

00:25:18 ◼   ► service like some kind of you know [TS]

00:25:21 ◼   ► backing web service that had like you [TS]

00:25:22 ◼   ► know cloud storage or content available [TS]

00:25:27 ◼   ► on the service or something it was it [TS]

00:25:29 ◼   ► was it like most apps would not qualify [TS]

00:25:31 ◼   ► for that but all that language is still [TS]

00:25:34 ◼   ► there though everything you just said [TS]

00:25:35 ◼   ► that that's the problem so I I know like [TS]

00:25:38 ◼   ► any like Branson Missouri compose [TS]

00:25:40 ◼   ► basically asking clarification on this [TS]

00:25:42 ◼   ► and because like if you read Phil's [TS]

00:25:44 ◼   ► comments in these interviews [TS]

00:25:46 ◼   ► it sounds like now any app can do this [TS]

00:25:48 ◼   ► no matter what but if you look at that [TS]

00:25:50 ◼   ► page it looks like that's not the case [TS]

00:25:52 ◼   ► looks like it's still the old rules of [TS]

00:25:54 ◼   ► it and it depends a lot like the [TS]

00:25:56 ◼   ► interpretations of some words on the [TS]

00:25:58 ◼   ► page like it has like all apps are [TS]

00:26:00 ◼   ► eligible to use this but it's only up [TS]

00:26:04 ◼   ► but it's appropriate for this is for [TS]

00:26:06 ◼   ► these types of roles so does that mean [TS]

00:26:08 ◼   ► they would approve it for inappropriate [TS]

00:26:10 ◼   ► uses it you know it it depends on how [TS]

00:26:12 ◼   ► things are but you know I think what's [TS]

00:26:14 ◼   ► going to happen is like most times when [TS]

00:26:16 ◼   ► a new app review policy gets put into [TS]

00:26:19 ◼   ► place and details aren't quite worked [TS]

00:26:21 ◼   ► out yet [TS]

00:26:21 ◼   ► what's almost certain to happen is [TS]

00:26:23 ◼   ► either in the next few days are going to [TS]

00:26:26 ◼   ► edit the language and that page to be [TS]

00:26:27 ◼   ► more clear and to like firmly fall on [TS]

00:26:30 ◼   ► one side or the other or [TS]

00:26:32 ◼   ► unfortunately more likely they're gonna [TS]

00:26:34 ◼   ► figure it out through rejections later [TS]

00:26:36 ◼   ► this fall and then we'll kind of sort of [TS]

00:26:39 ◼   ► policy and that that would suck i hope [TS]

00:26:40 ◼   ► that's how they do it but you know I [TS]

00:26:42 ◼   ► because phil is like the guy on top of a [TS]

00:26:46 ◼   ► preview you know one in the grand scheme [TS]

00:26:48 ◼   ► of things and because his actual [TS]

00:26:51 ◼   ► statements really strongly say otherwise [TS]

00:26:54 ◼   ► than that page i'm guessing this was [TS]

00:26:56 ◼   ► probably like a deviated thing [TS]

00:26:58 ◼   ► internally until very recently and they [TS]

00:27:00 ◼   ► they just kinda haven't worked out like [TS]

00:27:02 ◼   ► the details yet but i don't know is for [TS]

00:27:04 ◼   ► peace from marketing they always want to [TS]

00:27:06 ◼   ► put on to give you the bright side of it [TS]

00:27:08 ◼   ► that's what this whole role is let me [TS]

00:27:09 ◼   ► tell you what's great about this so even [TS]

00:27:11 ◼   ► if it was exactly as you said where [TS]

00:27:13 ◼   ► maybe they'll reject it maybe they won't [TS]

00:27:15 ◼   ► he's not gonna come and tell you that is [TS]

00:27:17 ◼   ► gonna come and tell you it's open to [TS]

00:27:18 ◼   ► everybody and then sort of allow the [TS]

00:27:20 ◼   ► chips fall away and I think they did [TS]

00:27:22 ◼   ► update the copy on this page because a [TS]

00:27:24 ◼   ► lot of the language is about all you [TS]

00:27:25 ◼   ► have to have like a you know content or [TS]

00:27:27 ◼   ► services or you know issues or whatever [TS]

00:27:30 ◼   ► but then certain sense is explicitly [TS]

00:27:32 ◼   ► called exactly what we're talking about [TS]

00:27:34 ◼   ► like this is no like many freemium apps [TS]

00:27:36 ◼   ► successful auto-renewal subscription [TS]

00:27:37 ◼   ► apps operated services that are [TS]

00:27:38 ◼   ► continuously supported and often require [TS]

00:27:40 ◼   ► sustained content development that would [TS]

00:27:42 ◼   ► be like you get a new you know a new [TS]

00:27:44 ◼   ► level every week or something for a game [TS]

00:27:45 ◼   ► or feature enhancements to retain users [TS]

00:27:49 ◼   ► feature enhancements is exactly what [TS]

00:27:51 ◼   ► we're talking about we're saying hey I [TS]

00:27:52 ◼   ► want to add a new feature to my app that [TS]

00:27:54 ◼   ► you use to take notes with there is no [TS]

00:27:56 ◼   ► service there's not even a sink service [TS]

00:27:58 ◼   ► let's say there is no that's just an [TS]

00:27:59 ◼   ► application that runs on your phone [TS]

00:28:01 ◼   ► I just want to add feature enhancements [TS]

00:28:03 ◼   ► can I charge you a subscription for that [TS]

00:28:05 ◼   ► it's right there in the language but [TS]

00:28:06 ◼   ► that every other thing on the page it [TS]

00:28:08 ◼   ► just leads you back into the hall but of [TS]

00:28:10 ◼   ► course you have to be providing a [TS]

00:28:11 ◼   ► service or you know periodic content or [TS]

00:28:14 ◼   ► whatever so it's I don't think feature [TS]

00:28:16 ◼   ► enhancements was there before I like [TS]

00:28:17 ◼   ► that it does not real to those pages of [TS]

00:28:18 ◼   ► things are on the pages right yeah but I [TS]

00:28:21 ◼   ► don't think that language so someone put [TS]

00:28:22 ◼   ► that those words there but then didn't [TS]

00:28:24 ◼   ► get on didn't like it's like the rest of [TS]

00:28:26 ◼   ► the page doesn't agree with its your [TS]

00:28:27 ◼   ► right kind of looks like it might be [TS]

00:28:28 ◼   ► conflicted but again the pessimistic [TS]

00:28:31 ◼   ► take and pessimistic not because we're [TS]

00:28:33 ◼   ► just mean people but founded on past [TS]

00:28:35 ◼   ► history like the past has been very much [TS]

00:28:37 ◼   ► like the rules are kind of vague it will [TS]

00:28:40 ◼   ► will nail it down through a series of [TS]

00:28:42 ◼   ► heartbreaking rejections to a bunch of [TS]

00:28:43 ◼   ► small developers [TS]

00:28:44 ◼   ► and then when you see their bodies fall [TS]

00:28:46 ◼   ► below you like oh don't do that what [TS]

00:28:48 ◼   ► that guy did [TS]

00:28:49 ◼   ► don't do that that's a waste of time [TS]

00:28:50 ◼   ► they can put those guys wait six months [TS]

00:28:51 ◼   ► in their app can get on the store right [TS]

00:28:52 ◼   ► you know you know it's gonna be James [TS]

00:28:54 ◼   ► Thompson again he gets he gets like the [TS]

00:28:56 ◼   ► worst luck with a preview get sick you [TS]

00:28:58 ◼   ► know it's gonna be like james thompson [TS]

00:29:00 ◼   ► come to have a calculator app and you [TS]

00:29:02 ◼   ► have a subscription and each month you [TS]

00:29:04 ◼   ► get a new number [TS]

00:29:05 ◼   ► so once you have all the digits 10 plus [TS]

00:29:09 ◼   ► two operators so he's like the stop [TS]

00:29:12 ◼   ► making sense of calculator apps i see [TS]

00:29:14 ◼   ► you notice [TS]

00:29:15 ◼   ► yeah yeah yeah I I i think that if I [TS]

00:29:19 ◼   ► were apple i would do pretty much [TS]

00:29:23 ◼   ► exactly what they did which is i would [TS]

00:29:25 ◼   ► write the the verbiage verbiage however [TS]

00:29:27 ◼   ► you pronounce the word for biaggi I [TS]

00:29:29 ◼   ► never be right I would write the text [TS]

00:29:31 ◼   ► such that it leaves plenty of room for [TS]

00:29:35 ◼   ► Apple to put the kibosh on anything that [TS]

00:29:38 ◼   ► they don't think is appropriate but that [TS]

00:29:43 ◼   ► doesn't mean they'll actually wield that [TS]

00:29:45 ◼   ► hammer it just means the Hammers [TS]

00:29:47 ◼   ► available to them if they so desire [TS]

00:29:48 ◼   ► would you do that because you because [TS]

00:29:50 ◼   ► your apple and you're trying to act like [TS]

00:29:52 ◼   ► a big jerk because that's what that's [TS]

00:29:53 ◼   ► like let's write it real vague to [TS]

00:29:55 ◼   ► believe everyone and out so we retain [TS]

00:29:57 ◼   ► all the power and can make arbitrary [TS]

00:29:58 ◼   ► decisions features know Apple decide [TS]

00:30:00 ◼   ► what you want now and if you can't [TS]

00:30:02 ◼   ► decide even to be honest about that this [TS]

00:30:04 ◼   ► is the worst like if you get like [TS]

00:30:07 ◼   ► seriously it's their job to come up with [TS]

00:30:09 ◼   ► a policy do you want people to be able [TS]

00:30:11 ◼   ► to charge money for an app that just [TS]

00:30:12 ◼   ► adds new features every year and has no [TS]

00:30:13 ◼   ► backend services decide that before you [TS]

00:30:15 ◼   ► write the policy don't ride in biggest [TS]

00:30:17 ◼   ► well how are they going to whatever [TS]

00:30:19 ◼   ► mechanism they're going to use to make [TS]

00:30:21 ◼   ► that decision later when they decided to [TS]

00:30:22 ◼   ► reject someone zap do that now is a [TS]

00:30:24 ◼   ► thought experiment don't wait until it [TS]

00:30:26 ◼   ► comes it's so asinine to not i mean if [TS]

00:30:28 ◼   ► they're in a hurry and they have to put [TS]

00:30:29 ◼   ► the sound they have decided fine but I'm [TS]

00:30:30 ◼   ► saying like that is a general policy to [TS]

00:30:32 ◼   ► like retain reserve the right to like be [TS]

00:30:35 ◼   ► vague and just let people send things in [TS]

00:30:37 ◼   ► and then decide then don't wait for that [TS]

00:30:39 ◼   ► to happen with relapse the run a thought [TS]

00:30:40 ◼   ► experiment and decide now they should be [TS]

00:30:42 ◼   ► able to decide i think very clearly is [TS]

00:30:45 ◼   ► this a valid thing to do for just plain [TS]

00:30:46 ◼   ► old apps that ad features that have no [TS]

00:30:48 ◼   ► back-end service and no peer at content [TS]

00:30:50 ◼   ► yes or no pick something now write it [TS]

00:30:52 ◼   ► down clearly i I'm not even a developer [TS]

00:30:55 ◼   ► but i'm super angered by [TS]

00:30:56 ◼   ► inability to communicate clearly on this [TS]

00:30:58 ◼   ► topic and if it's just an error in the [TS]

00:31:00 ◼   ► text into fixing three days then find [TS]

00:31:02 ◼   ► you no good on Apple you know i should [TS]

00:31:04 ◼   ► give them break it's only been a day but [TS]

00:31:06 ◼   ► I don't buy that whole this is what i [TS]

00:31:09 ◼   ► would do too because it remains maximum [TS]

00:31:10 ◼   ► power for me like that's gross right and [TS]

00:31:13 ◼   ► and the big thing is like this you know [TS]

00:31:16 ◼   ► in addition to you know hurting all the [TS]

00:31:18 ◼   ► biggest developers to her and try this [TS]

00:31:20 ◼   ► and hurting you know new stuff what this [TS]

00:31:22 ◼   ► is really going to hurt if they can [TS]

00:31:23 ◼   ► clarify this or if they don't clarify [TS]

00:31:25 ◼   ► this or if it stays in in the more [TS]

00:31:27 ◼   ► restrictive interpretation of these [TS]

00:31:28 ◼   ► things which is only apps with services [TS]

00:31:30 ◼   ► and content stuff then with this won't [TS]

00:31:32 ◼   ► apply to things like a pro content [TS]

00:31:35 ◼   ► editing or pro content creation apps and [TS]

00:31:37 ◼   ► that seems like a perfect candidate for [TS]

00:31:40 ◼   ► subscription pricing in the app store [TS]

00:31:41 ◼   ► something like you know if you're gonna [TS]

00:31:42 ◼   ► have like a pro image editor or pro [TS]

00:31:44 ◼   ► audio editor or you know the content [TS]

00:31:47 ◼   ► creating a drawing pro drawing apps like [TS]

00:31:48 ◼   ► pro apps usually don't have backing web [TS]

00:31:52 ◼   ► services usually don't have like a [TS]

00:31:54 ◼   ► magazine built into them like what would [TS]

00:31:56 ◼   ► you can have a backing drm service like [TS]

00:31:58 ◼   ► i was saying before shot don't have a [TS]

00:32:00 ◼   ► back in service but it does just for DRM [TS]

00:32:02 ◼   ► but I guess you don't know what has all [TS]

00:32:03 ◼   ► this be hansberry's nobody wants you [TS]

00:32:05 ◼   ► know it pro apps are a perfect use for [TS]

00:32:08 ◼   ► first subscription pricing on an iOS [TS]

00:32:10 ◼   ► because it kind of solves free trials it [TS]

00:32:14 ◼   ► completely in my opinion solves upgrades [TS]

00:32:16 ◼   ► if you can get people to pay and the [TS]

00:32:18 ◼   ► people who are most likely to pay our [TS]

00:32:20 ◼   ► people who use pro apps to get advanced [TS]

00:32:23 ◼   ► functionality on things like their ipad [TS]

00:32:25 ◼   ► pro is that they're like desperate for [TS]

00:32:26 ◼   ► amazing software on it seems like this [TS]

00:32:29 ◼   ► is the most clear need a first edition [TS]

00:32:31 ◼   ► pricing is like you know a video apps on [TS]

00:32:35 ◼   ► the appletv be pro stuff on the ipad and [TS]

00:32:38 ◼   ► if they don't clarify this rule I don't [TS]

00:32:41 ◼   ► know it would be royally stupid for any [TS]

00:32:43 ◼   ► pro app developers to start developing [TS]

00:32:46 ◼   ► their pro a porter pro app over to the [TS]

00:32:49 ◼   ► ipad or the iphone is you know suppose [TS]

00:32:51 ◼   ► you make like an amazing you know music [TS]

00:32:53 ◼   ► app for for pros or if profoto avenue [TS]

00:32:56 ◼   ► you bring it to ipad you won't want to [TS]

00:32:58 ◼   ► charge like 40 bucks a year or something [TS]

00:32:59 ◼   ► and then [TS]

00:33:01 ◼   ► oh you can't do it rejected sorry you [TS]

00:33:03 ◼   ► don't have a web service like that's [TS]

00:33:04 ◼   ► horrible and and most smart business [TS]

00:33:07 ◼   ► people won't even start the development [TS]

00:33:08 ◼   ► too [TS]

00:33:08 ◼   ► clarified so it seems like it this is a [TS]

00:33:11 ◼   ► great way to incent or incentivize [TS]

00:33:14 ◼   ► thanks to phil's quotes on these on [TS]

00:33:16 ◼   ► these websites it looks like incense is [TS]

00:33:18 ◼   ► actually a word I'd I thought the same [TS]

00:33:20 ◼   ► thing I was like wait I thought that was [TS]

00:33:21 ◼   ► incentivize I guess not I guess I'm [TS]

00:33:22 ◼   ► wrong yeah I looked it up it's in [TS]

00:33:24 ◼   ► Apple's dictionary on on on max so I [TS]

00:33:27 ◼   ► assume it's a real so I think you're [TS]

00:33:29 ◼   ► thinking of em a cost that's what I'm [TS]

00:33:33 ◼   ► thinking about his ex people going to [TS]

00:33:37 ◼   ► hit a solo voy [TS]

00:33:38 ◼   ► yes anyway but yeah I get so anyway that [TS]

00:33:40 ◼   ► it this is a great incentive for pro app [TS]

00:33:44 ◼   ► development on iOS or wood or would be [TS]

00:33:47 ◼   ► if they were clear about it and I'm like [TS]

00:33:48 ◼   ► and tributaries it's not as if this rule [TS]

00:33:52 ◼   ► this new rule necessarily needs to be [TS]

00:33:54 ◼   ► the thing that solves the problem we've [TS]

00:33:55 ◼   ► identified as a potential problem it [TS]

00:33:56 ◼   ► could be that these changes just not [TS]

00:33:58 ◼   ► addressing that which is fine too but if [TS]

00:34:01 ◼   ► they think they're addressing it for all [TS]

00:34:02 ◼   ► the reasons morrow said they're not [TS]

00:34:03 ◼   ► really because pro at the reason perhaps [TS]

00:34:06 ◼   ► are scared away from other you know the [TS]

00:34:09 ◼   ► ipad pro and to some degree these days [TS]

00:34:11 ◼   ► you know the mac app store some degree [TS]

00:34:13 ◼   ► heat [TS]

00:34:13 ◼   ► yeah well all apps are so you can tell [TS]

00:34:15 ◼   ► us just because the process but I'm it [TS]

00:34:17 ◼   ► that they don't think they can't be sure [TS]

00:34:19 ◼   ► that there is a business model that will [TS]

00:34:21 ◼   ► support sustained development of a pro [TS]

00:34:22 ◼   ► application that's and because they're [TS]

00:34:24 ◼   ► so expensive because they're you know [TS]

00:34:26 ◼   ► because the abbey barrier to entry of [TS]

00:34:29 ◼   ► like what does it take to make a real [TS]

00:34:30 ◼   ► full-featured pro application at the [TS]

00:34:32 ◼   ► gate that takes a lot of money initially [TS]

00:34:33 ◼   ► you have to have a plan going forward [TS]

00:34:35 ◼   ► you could try like I think it might be [TS]

00:34:37 ◼   ► fun to make it you know a silly free [TS]

00:34:40 ◼   ► play game you know or 99-cent thing like [TS]

00:34:42 ◼   ► you can try that and it can be a [TS]

00:34:43 ◼   ► throwaway thing if you have the money to [TS]

00:34:45 ◼   ► spare but if you're going to embark on [TS]

00:34:46 ◼   ► making a pro app you have to have a [TS]

00:34:48 ◼   ► solid go-to-market strategy where you [TS]

00:34:50 ◼   ► understand how it's going to be sold how [TS]

00:34:52 ◼   ► you're going to get money [TS]

00:34:53 ◼   ► how are you going to fund development [TS]

00:34:54 ◼   ► are you gonna make the money back that [TS]

00:34:56 ◼   ► you spend on it and how you're going to [TS]

00:34:57 ◼   ► continue to pay for it and that same [TS]

00:35:00 ◼   ► uncertainty still exists if these rules [TS]

00:35:03 ◼   ► are still fake like is that this rule [TS]

00:35:04 ◼   ► doesn't necessarily have to make that [TS]

00:35:06 ◼   ► possible but when i first heard no [TS]

00:35:08 ◼   ► subscription pricing opened all that's [TS]

00:35:10 ◼   ► the first thing I thought of was finally [TS]

00:35:11 ◼   ► there's a way to sustain you know [TS]

00:35:14 ◼   ► basically I've had pro applications [TS]

00:35:16 ◼   ► expensive to develop full-featured [TS]

00:35:18 ◼   ► applications that are important for [TS]

00:35:19 ◼   ► people to do their jobs [TS]

00:35:21 ◼   ► aren't just put on the app store and [TS]

00:35:22 ◼   ► then forgotten about and like you make [TS]

00:35:23 ◼   ► your money back and then you move on to [TS]

00:35:24 ◼   ► the next thing that's what this seems [TS]

00:35:26 ◼   ► like and again a lot of language and [TS]

00:35:28 ◼   ► almost everything phil has said makes [TS]

00:35:30 ◼   ► that clear a lot of the other language [TS]

00:35:32 ◼   ► makes it not clear so hopefully this [TS]

00:35:34 ◼   ► will be clarified you know again where [TS]

00:35:36 ◼   ► we are less than 24 hours after this [TS]

00:35:38 ◼   ► announcement so maybe we're being too [TS]

00:35:39 ◼   ► harsh but I just find it frustrating to [TS]

00:35:42 ◼   ► for the press tour to be leaning so [TS]

00:35:46 ◼   ► heavily on all our hopes and dreams and [TS]

00:35:48 ◼   ► in the actual text of all the web pages [TS]

00:35:50 ◼   ► to be just making everything is clear as [TS]

00:35:52 ◼   ► mud again you know maybe it's freaky [TS]

00:35:54 ◼   ► friday or i guess since it's Wednesday [TS]

00:35:56 ◼   ► wacky wednesday because Marco is [TS]

00:35:58 ◼   ► SuperDuper enthusiastic and chipper [TS]

00:36:01 ◼   ► about this and I'm I don't know man I [TS]

00:36:04 ◼   ► don't know how i feel about this and I [TS]

00:36:05 ◼   ► think the reason I'm having hauling a [TS]

00:36:07 ◼   ► little bit is because looking at this [TS]

00:36:10 ◼   ► from the perspective of a very cheap [TS]

00:36:12 ◼   ► consumer who is happy to pay for apps [TS]

00:36:14 ◼   ► for sure but I don't want every app that [TS]

00:36:19 ◼   ► is even remotely decent to think of [TS]

00:36:22 ◼   ► themselves as oh I certainly am a [TS]

00:36:25 ◼   ► professional app and I can go [TS]

00:36:27 ◼   ► subscription and i can charge you know [TS]

00:36:29 ◼   ► five or ten or fifteen or twenty bucks a [TS]

00:36:31 ◼   ► year because i'm worth it [TS]

00:36:32 ◼   ► where some apps like twee pop I freaking [TS]

00:36:34 ◼   ► live in Tweetbot and overcast actually I [TS]

00:36:37 ◼   ► spend a lot of time and overcast i would [TS]

00:36:39 ◼   ► pay twenty dollars a year for those apps [TS]

00:36:41 ◼   ► but there's a lot of apps that i worry [TS]

00:36:45 ◼   ► their developers will think oh we are [TS]

00:36:47 ◼   ► definitely a pro app we deserve a [TS]

00:36:49 ◼   ► subscription pricing blah blah where I [TS]

00:36:52 ◼   ► really don't think that's the case I [TS]

00:36:53 ◼   ► think it should be there a one-time fee [TS]

00:36:55 ◼   ► or perhaps one time in a purchase or [TS]

00:36:57 ◼   ► something along those lines and i don't [TS]

00:37:00 ◼   ► know i just i'm hopeful that this does [TS]

00:37:03 ◼   ► solve all of our problems like like [TS]

00:37:05 ◼   ► Marco seems to think that it will but I [TS]

00:37:08 ◼   ► really just don't want to end up paying [TS]

00:37:11 ◼   ► a monthly fee or yearly fee or [TS]

00:37:13 ◼   ► what-have-you for every damn app on my [TS]

00:37:15 ◼   ► home screen it'll sort itself out though [TS]

00:37:17 ◼   ► it'll sort of somehow in the market like [TS]

00:37:18 ◼   ► it's not going to developers are free to [TS]

00:37:21 ◼   ► try whatever they want but if it but i [TS]

00:37:23 ◼   ► don't think i don't think these rule [TS]

00:37:25 ◼   ► changes especially in the short term [TS]

00:37:26 ◼   ► will change what people are willing to [TS]

00:37:29 ◼   ► pay [TS]

00:37:30 ◼   ► for applications all it will do is make [TS]

00:37:33 ◼   ► it so that the sort of like the [TS]

00:37:35 ◼   ► unrealized online marketing with Pickard [TS]

00:37:37 ◼   ► patronage there's untapped money like [TS]

00:37:39 ◼   ► money that people would be willing to [TS]

00:37:41 ◼   ► give but have no way to give to stay in [TS]

00:37:43 ◼   ► the development of the apps that use [TS]

00:37:44 ◼   ► regularly like that's what basically [TS]

00:37:45 ◼   ► patron is like you care enough about [TS]

00:37:47 ◼   ► overcast you want to make sure that [TS]

00:37:48 ◼   ► overcast continues to exist you know [TS]

00:37:50 ◼   ► subscribe right and like you said you [TS]

00:37:52 ◼   ► listened to have to use all the time [TS]

00:37:53 ◼   ► that you would gladly subscribe for [TS]

00:37:54 ◼   ► without any kind of description and [TS]

00:37:56 ◼   ► without like a patronage thing that [TS]

00:37:59 ◼   ► Marcos doing [TS]

00:38:00 ◼   ► there's no one someone buys it for me [TS]

00:38:01 ◼   ► there's no way for them to give you [TS]

00:38:02 ◼   ► money unless market that's the thing [TS]

00:38:03 ◼   ► where he makes an entirely new overcast [TS]

00:38:04 ◼   ► to and you know all the things we've [TS]

00:38:05 ◼   ► talked about in the past right so this [TS]

00:38:08 ◼   ► releases that money from the people who [TS]

00:38:10 ◼   ► are willing to pay it but it doesn't [TS]

00:38:11 ◼   ► make everyone else suddenly willing to [TS]

00:38:13 ◼   ► pay way more for the software they have [TS]

00:38:14 ◼   ► now we could make developers be all like [TS]

00:38:17 ◼   ► oh I want to try this the hot new thing [TS]

00:38:18 ◼   ► but those developers will be sad because [TS]

00:38:20 ◼   ► they'll find out what is the actual [TS]

00:38:22 ◼   ► appetite to pay a monthly subscription [TS]

00:38:23 ◼   ► for apt they'll realize that many people [TS]

00:38:26 ◼   ► you know installed there 99 cents that [TS]

00:38:27 ◼   ► never looked at it again or you know or [TS]

00:38:30 ◼   ► or whatever like i don't i don't think [TS]

00:38:32 ◼   ► you have too much to worry about because [TS]

00:38:33 ◼   ► I really don't think this will change [TS]

00:38:34 ◼   ► the hearts and minds of users in the [TS]

00:38:36 ◼   ► short term especially and so if [TS]

00:38:38 ◼   ► developers change their plans they will [TS]

00:38:41 ◼   ► be punished by not getting a lot of [TS]

00:38:43 ◼   ► sales and people stop using their app [TS]

00:38:44 ◼   ► and move to competitors and then they'll [TS]

00:38:45 ◼   ► change back and we'll sort of settle [TS]

00:38:47 ◼   ► down again right that's the thing is [TS]

00:38:49 ◼   ► that i agree with you that users aren't [TS]

00:38:51 ◼   ► going to look at this [TS]

00:38:52 ◼   ► generally speaking that differently but [TS]

00:38:54 ◼   ► what I'm worried about is that even in a [TS]

00:38:57 ◼   ► run-of-the-mill developer with a good [TS]

00:39:00 ◼   ► but not world-class app is going to [TS]

00:39:03 ◼   ► think oh well darn it my apps great and [TS]

00:39:05 ◼   ► I think everyone is gonna pay [TS]

00:39:06 ◼   ► subscription for me and you're right [TS]

00:39:09 ◼   ► that this will kind of sauce itself out [TS]

00:39:10 ◼   ► over time but i really hope that [TS]

00:39:13 ◼   ► everyone in the app store doesn't [TS]

00:39:15 ◼   ► immediately run to subscription pricing [TS]

00:39:17 ◼   ► when really at least on my phone in my [TS]

00:39:19 ◼   ► ipad anyway there's a very small subset [TS]

00:39:22 ◼   ► of apps that I think really should [TS]

00:39:24 ◼   ► consider subscription pricing that I [TS]

00:39:26 ◼   ► think really should that should be worth [TS]

00:39:30 ◼   ► it and granted by handful my five apps [TS]

00:39:34 ◼   ► are different than your five apps are [TS]

00:39:35 ◼   ► different from archos five apps so maybe [TS]

00:39:37 ◼   ► that will sort itself out that way as [TS]

00:39:39 ◼   ► well but I don't know I just really hope [TS]

00:39:42 ◼   ► that everyone [TS]

00:39:43 ◼   ► and the app store doesn't immediately [TS]

00:39:45 ◼   ► run subscription pricing i I've heard [TS]

00:39:47 ◼   ► from a number of people now saying [TS]

00:39:49 ◼   ► basically especially the same sentiment [TS]

00:39:51 ◼   ► of you know III as user don't want [TS]

00:39:55 ◼   ► everything on my phone and all of a [TS]

00:39:57 ◼   ► sudden be charging me like two dollars a [TS]

00:39:58 ◼   ► month or whatever to some degree that's [TS]

00:40:00 ◼   ► reasonable to some degree jon is right [TS]

00:40:02 ◼   ► that the market will sort this out and [TS]

00:40:05 ◼   ► and also to some degree i think this is [TS]

00:40:07 ◼   ► an improvement over the reality that we [TS]

00:40:09 ◼   ► have now so right now if you consider [TS]

00:40:11 ◼   ► the example of say tweet by like you [TS]

00:40:14 ◼   ► mentioning tweet by releases a brand-new [TS]

00:40:16 ◼   ► version of the app and teapot is a paid [TS]

00:40:18 ◼   ► upfront app and then about every one [TS]

00:40:21 ◼   ► year too [TS]

00:40:22 ◼   ► yeah they they release a new version [TS]

00:40:23 ◼   ► that is a brand new standalone app for [TS]

00:40:26 ◼   ► what is a few blocks like five bucks [TS]

00:40:28 ◼   ► four bucks whatever so basically you're [TS]

00:40:31 ◼   ► already you're almost already paying [TS]

00:40:33 ◼   ► three or four hours a year for thuy pot [TS]

00:40:36 ◼   ► if you move to subscription pricing [TS]

00:40:38 ◼   ► there's not really much of a change [TS]

00:40:40 ◼   ► except it's easier and better for [TS]

00:40:43 ◼   ► everybody was a psychological change you [TS]

00:40:46 ◼   ► know they don't want to sign up for [TS]

00:40:47 ◼   ► another Zealander online Parliament no [TS]

00:40:49 ◼   ► I'll get there but so you know and then [TS]

00:40:51 ◼   ► the customers like you don't have to go [TS]

00:40:53 ◼   ► through the stupid hoops of like will [TS]

00:40:54 ◼   ► download the new app that true hopefully [TS]

00:40:56 ◼   ► transfer all your accounts over delete [TS]

00:40:58 ◼   ► the old apt change all your settings all [TS]

00:40:59 ◼   ► the stupid stuff like a you know that it [TS]

00:41:01 ◼   ► avoids all that all the cumbersome [TS]

00:41:02 ◼   ► complexity of like replacing the paid [TS]

00:41:04 ◼   ► app with the next paid version do the [TS]

00:41:08 ◼   ► developers will make more money this way [TS]

00:41:10 ◼   ► because of the new 8515 split that you [TS]

00:41:13 ◼   ► get in years two through infinity which [TS]

00:41:16 ◼   ► is a whole other thing that's really [TS]

00:41:17 ◼   ► cool and most likely related to appletv [TS]

00:41:20 ◼   ► negotiations but you know with look like [TS]

00:41:23 ◼   ► video providers and possibly amazon and [TS]

00:41:25 ◼   ► that but anyway the consumer side of [TS]

00:41:27 ◼   ► this is it everyone saying you know I [TS]

00:41:29 ◼   ► don't want everything on my screen all [TS]

00:41:31 ◼   ► of a sudden charge me you know X dollars [TS]

00:41:32 ◼   ► a month if you instead think about it as [TS]

00:41:35 ◼   ► X dollars a year which is probably going [TS]

00:41:37 ◼   ► to be a more common price point because [TS]

00:41:39 ◼   ► you don't want to ideally you don't want [TS]

00:41:41 ◼   ► to be like bugging people every like you [TS]

00:41:43 ◼   ► don't want to be reminding people every [TS]

00:41:44 ◼   ► month that they could cancel your [TS]

00:41:46 ◼   ► subscription if they want to like it [TS]

00:41:47 ◼   ► because every time that email comes in [TS]

00:41:49 ◼   ► for Apple saying follow instructions are [TS]

00:41:51 ◼   ► about to renew again in a few days or [TS]

00:41:53 ◼   ► whatever like that's that's like a [TS]

00:41:54 ◼   ► prompt for people to cancel your [TS]

00:41:55 ◼   ► subscription so [TS]

00:41:57 ◼   ► really want to do that if you can help [TS]

00:41:58 ◼   ► if you can charge a few dollars a year [TS]

00:42:01 ◼   ► instead of a few dollars a month that is [TS]

00:42:03 ◼   ► probably a better idea as long as you [TS]

00:42:05 ◼   ► can still make enough money that way and [TS]

00:42:07 ◼   ► so if you think about like you know from [TS]

00:42:09 ◼   ► it from like a paid app perspective like [TS]

00:42:12 ◼   ► if you're if you're paying five bucks or [TS]

00:42:15 ◼   ► four bucks for three bucks every year or [TS]

00:42:18 ◼   ► 18 months whatever whatever look at new [TS]

00:42:21 ◼   ► standalone paid app version of something [TS]

00:42:22 ◼   ► that's upgrade upgrade that way versus [TS]

00:42:25 ◼   ► if you have like a four-hour year [TS]

00:42:26 ◼   ► subscription [TS]

00:42:27 ◼   ► it's not that different and it's [TS]

00:42:29 ◼   ► actually way easier for you [TS]

00:42:31 ◼   ► with description so i think this is the [TS]

00:42:33 ◼   ► kind of thing we're not every Apple do [TS]

00:42:35 ◼   ► it in fact i would guess very few actual [TS]

00:42:37 ◼   ► do it for the same reason very few after [TS]

00:42:39 ◼   ► paid upfront anymore [TS]

00:42:40 ◼   ► most people won't pay for most apps [TS]

00:42:42 ◼   ► that's not going to change most apps are [TS]

00:42:45 ◼   ► still going to be free with garbage [TS]

00:42:46 ◼   ► inside of them to fund it somehow most [TS]

00:42:48 ◼   ► apps are still going to be like you know [TS]

00:42:50 ◼   ► you don't really have to pay for really [TS]

00:42:52 ◼   ► anything but you could pay if you want [TS]

00:42:54 ◼   ► to all the big you know in a purchase [TS]

00:42:56 ◼   ► Premium your mind trick games are still [TS]

00:42:59 ◼   ► going to make all the money in the app [TS]

00:43:00 ◼   ► store all those like all the market [TS]

00:43:03 ◼   ► forces around this aren't really going [TS]

00:43:04 ◼   ► to change that much as far as far as I [TS]

00:43:06 ◼   ► as far as I can guess what will change [TS]

00:43:08 ◼   ► is apps that are already now earning [TS]

00:43:12 ◼   ► money through some way that's a little [TS]

00:43:14 ◼   ► bit clunkier now have a smoother easier [TS]

00:43:16 ◼   ► way to do it where they will probably [TS]

00:43:18 ◼   ► also make more in the process and it's [TS]

00:43:20 ◼   ► easier for both them and for users so [TS]

00:43:22 ◼   ► you know don't think about it as [TS]

00:43:23 ◼   ► everything on your homescreen charging [TS]

00:43:25 ◼   ► two hours a month [TS]

00:43:26 ◼   ► think about it as maybe two or three [TS]

00:43:28 ◼   ► apps that you really use gonna charge [TS]

00:43:30 ◼   ► you four bucks a year thats that's more [TS]

00:43:32 ◼   ► likely to be the outcome anything about [TS]

00:43:34 ◼   ► it that way it's pretty awesome [TS]

00:43:37 ◼   ► well i agree i completely agree I just [TS]

00:43:40 ◼   ► hope that the people who are writing [TS]

00:43:41 ◼   ► these apps that the developers writing [TS]

00:43:43 ◼   ► these apps have the self-awareness to [TS]

00:43:44 ◼   ► realize whether or not it's appropriate [TS]

00:43:47 ◼   ► for them to to move to subscription [TS]

00:43:51 ◼   ► pricing and if they don't realize it [TS]

00:43:53 ◼   ► that's why coming back around I think [TS]

00:43:55 ◼   ► some of this verbiage is written the way [TS]

00:43:57 ◼   ► it is on the website that gives Apple [TS]

00:43:59 ◼   ► the the leverage and ammunition with [TS]

00:44:02 ◼   ► which is already have the leverage but [TS]

00:44:04 ◼   ► the ammunition with which to say now [TS]

00:44:06 ◼   ► this is not an appropriate use of a [TS]

00:44:08 ◼   ► subscription [TS]

00:44:09 ◼   ► again that the market will sort this out [TS]

00:44:11 ◼   ► like developers will very very quickly [TS]

00:44:13 ◼   ► learn that you know pricing well above [TS]

00:44:17 ◼   ► what people are willing to pay for their [TS]

00:44:18 ◼   ► app is is probably going to work for [TS]

00:44:20 ◼   ► them on the other hand you know suppose [TS]

00:44:22 ◼   ► you have an app on your home screen and [TS]

00:44:24 ◼   ► then they and they start charging for [TS]

00:44:26 ◼   ► bucks a month if they can make enough [TS]

00:44:29 ◼   ► money doing it that way and you don't [TS]

00:44:32 ◼   ► want to pay good for them and that's not [TS]

00:44:34 ◼   ► and that's you know too bad for you you [TS]

00:44:36 ◼   ► know like it so yeah I think that like [TS]

00:44:38 ◼   ► that again the markets work this out you [TS]

00:44:41 ◼   ► know that the developers who overpriced [TS]

00:44:43 ◼   ► their apps past with the market will [TS]

00:44:44 ◼   ► bear will adjust it and you as a [TS]

00:44:47 ◼   ► consumer might have to pay more but you [TS]

00:44:50 ◼   ► know i would argue that prices for [TS]

00:44:52 ◼   ► software have been artificially [TS]

00:44:53 ◼   ► depressed for quite some time and a lot [TS]

00:44:55 ◼   ► of kind of subsidized by a combination [TS]

00:44:57 ◼   ► of hope and VC money i think that it's [TS]

00:45:01 ◼   ► really good to have this option and not [TS]

00:45:03 ◼   ► every developer will use it you know [TS]

00:45:05 ◼   ► implementing these these subscriptions [TS]

00:45:07 ◼   ► is not that easy and it's kind of a pain [TS]

00:45:10 ◼   ► and it you know it's it's not as easy as [TS]

00:45:13 ◼   ► putting a paid app up there you have to [TS]

00:45:14 ◼   ► like code in this and purchase and have [TS]

00:45:16 ◼   ► the backend to verify the receipts and [TS]

00:45:18 ◼   ► keep track of who subscribe and [TS]

00:45:19 ◼   ► everything so like it's not simple to do [TS]

00:45:22 ◼   ► this so not every app will do this even [TS]

00:45:24 ◼   ► if Apple to prove them which we don't [TS]

00:45:25 ◼   ► know so i think this is going to be a [TS]

00:45:28 ◼   ► much smaller deal than you expect to [TS]

00:45:31 ◼   ► like apps as on a whole life as a whole [TS]

00:45:33 ◼   ► but it will make a really big difference [TS]

00:45:35 ◼   ► to the relatively low percentage of apps [TS]

00:45:39 ◼   ► that will actually abusing it and one [TS]

00:45:41 ◼   ► thing that developers who decided to go [TS]

00:45:42 ◼   ► subscription should factor and i'm sure [TS]

00:45:44 ◼   ► they're all are all thinking about this [TS]

00:45:45 ◼   ► already but like the psychological [TS]

00:45:47 ◼   ► barrier to signing up for a recurring [TS]

00:45:50 ◼   ► payment even if the recurring payment is [TS]

00:45:51 ◼   ► actually less than what you've actually [TS]

00:45:52 ◼   ► been paying like for example say your [TS]

00:45:54 ◼   ► twitter client updates every year and [TS]

00:45:55 ◼   ► every year you buy a new copy for five [TS]

00:45:57 ◼   ► bucks and they go to two years two [TS]

00:45:58 ◼   ► dollars a year you're like great that's [TS]

00:46:00 ◼   ► like half price you like but what if at [TS]

00:46:03 ◼   ► the end of this year I don't want to [TS]

00:46:04 ◼   ► upgrade right as always you know the [TS]

00:46:06 ◼   ► whole like if you're signing up for a [TS]

00:46:08 ◼   ► building like well how am I going to [TS]

00:46:10 ◼   ► keep track of bills how am I gonna know [TS]

00:46:11 ◼   ► when it renews like and we know that [TS]

00:46:13 ◼   ► Apple house is pretty well-liked in [TS]

00:46:14 ◼   ► terms of sending you an email letting [TS]

00:46:16 ◼   ► you know [TS]

00:46:16 ◼   ► that your thing is up for renewal that [TS]

00:46:19 ◼   ► there and let you know if the price [TS]

00:46:20 ◼   ► changes like that you know apples doing [TS]

00:46:21 ◼   ► a good job at it but just the mere [TS]

00:46:24 ◼   ► concept of signing up for a recurring [TS]

00:46:26 ◼   ► payment even if it is less money now and [TS]

00:46:28 ◼   ► less money in the long term bothers [TS]

00:46:30 ◼   ► people and then the technology angle is [TS]

00:46:33 ◼   ► and also what if i just want to keep [TS]

00:46:34 ◼   ► using the old version right and and [TS]

00:46:36 ◼   ► honestly like as a developer i say too [TS]

00:46:39 ◼   ► bad you know like so so we'll take these [TS]

00:46:41 ◼   ► things separately first of all day like [TS]

00:46:43 ◼   ► Superman prices like yes but as i said [TS]

00:46:45 ◼   ► before people people sure that you want [TS]

00:46:49 ◼   ► to pay between 0 and 1 times and and and [TS]

00:46:54 ◼   ► then have functionality is updated [TS]

00:46:55 ◼   ► forever and that's that's not [TS]

00:46:57 ◼   ► sustainable right well nobody not even [TS]

00:46:59 ◼   ► you want to be updated forever it's just [TS]

00:47:01 ◼   ► that you like the idea that the thing [TS]

00:47:02 ◼   ► that goes on in the background you have [TS]

00:47:04 ◼   ► to be aware that it exists like the the [TS]

00:47:06 ◼   ► perhaps a rational in the case of Apple [TS]

00:47:07 ◼   ► fear that you will forget this thing [TS]

00:47:09 ◼   ► existed that you're being charged you [TS]

00:47:10 ◼   ► know five dollars a year forever kind of [TS]

00:47:13 ◼   ► like an AOL dial subscription that you [TS]

00:47:14 ◼   ► just forgot the canceled in nineteen [TS]

00:47:15 ◼   ► ninety-seven like that that's what I'm [TS]

00:47:18 ◼   ► talking about mostly not the idea that [TS]

00:47:19 ◼   ► you just want to pay once and future [TS]

00:47:21 ◼   ► space again say your gladly paying like [TS]

00:47:23 ◼   ► you know so you're paying like five [TS]

00:47:24 ◼   ► dollars for nuclear client every nine [TS]

00:47:26 ◼   ► months and you're happy to do is you [TS]

00:47:28 ◼   ► think it's awesome every single time [TS]

00:47:29 ◼   ► when they ask you to pay two dollars a [TS]

00:47:31 ◼   ► year you're like what in perpetuity like [TS]

00:47:34 ◼   ► I'm signing up for something that you [TS]

00:47:35 ◼   ► know like it doesn't make sense but [TS]

00:47:37 ◼   ► especially again especially since Apple [TS]

00:47:39 ◼   ► is so good about like not letting you [TS]

00:47:40 ◼   ► forget these things there's not as if [TS]

00:47:41 ◼   ► you're going to not know that you're [TS]

00:47:42 ◼   ► being built for this and everything in [TS]

00:47:44 ◼   ► fact I think isn't like if you don't do [TS]

00:47:46 ◼   ► something it wont autore no I don't know [TS]

00:47:47 ◼   ► how how good is it [TS]

00:47:49 ◼   ► no no it does that's only if you raise [TS]

00:47:51 ◼   ► the price it will it will continue to [TS]

00:47:53 ◼   ► Bill you until you stop it [TS]

00:47:54 ◼   ► and right now the interface to stop [TS]

00:47:56 ◼   ► these descriptions is awful and buried [TS]

00:47:58 ◼   ► is something this will all be better [TS]

00:48:00 ◼   ► yeah but they have said like part of [TS]

00:48:03 ◼   ► this announcement was that all this is [TS]

00:48:04 ◼   ► getting an overhaul so it a lot of this [TS]

00:48:07 ◼   ► depends on the implementation details [TS]

00:48:09 ◼   ► it really does and so we will see that [TS]

00:48:10 ◼   ► the the previous redoing subscription [TS]

00:48:13 ◼   ► system was really rough there were a lot [TS]

00:48:15 ◼   ► of things about it that were really just [TS]

00:48:18 ◼   ► badly done or inconvenient or consumer [TS]

00:48:20 ◼   ► hostile or developer hospital so this a [TS]

00:48:23 ◼   ► lot of this depends on the details so I [TS]

00:48:25 ◼   ► I'm just assuming with with my [TS]

00:48:27 ◼   ► predictions here i'm assuming that they [TS]

00:48:28 ◼   ► have made it [TS]

00:48:29 ◼   ► are enough that we can overcome those [TS]

00:48:32 ◼   ► problems I I see what you're saying I [TS]

00:48:34 ◼   ► agree that it is a bigger barrier but I [TS]

00:48:38 ◼   ► you know the reality is paying it all as [TS]

00:48:40 ◼   ► a big barrier and once you're over the [TS]

00:48:41 ◼   ► hump of paying at all [TS]

00:48:43 ◼   ► yes people would choose to pay once if [TS]

00:48:45 ◼   ► given the option of you i want to pay [TS]

00:48:47 ◼   ► four dollars once or four hours every [TS]

00:48:48 ◼   ► year of course you're going to choose [TS]

00:48:49 ◼   ► the first one but that is not [TS]

00:48:51 ◼   ► sustainable like it and we've seen this [TS]

00:48:54 ◼   ► over and over and over again [TS]

00:48:56 ◼   ► software these days people expect [TS]

00:48:59 ◼   ► continuous updates and the end up a [TS]

00:49:02 ◼   ► wants model whether it's pay once [TS]

00:49:04 ◼   ► forever or whether it's pay once every [TS]

00:49:07 ◼   ► like 18 months than the others upgrades [TS]

00:49:08 ◼   ► in separate apps [TS]

00:49:09 ◼   ► both of those are dysfunctional in a lot [TS]

00:49:11 ◼   ► of ways you're saying it's not feasible [TS]

00:49:13 ◼   ► for developers right but i'm thinking it [TS]

00:49:15 ◼   ► from from the perspective of the [TS]

00:49:16 ◼   ► customers perfectly it's perfectly [TS]

00:49:18 ◼   ► sustainable from the perspective of the [TS]

00:49:20 ◼   ► customer because the customers like i [TS]

00:49:22 ◼   ► buy twitter client a year later that [TS]

00:49:24 ◼   ► developers out of business because no [TS]

00:49:25 ◼   ► never could find a way to get more money [TS]

00:49:27 ◼   ► and then I pick a new Torah client the [TS]

00:49:29 ◼   ► year goes by and then new character [TS]

00:49:31 ◼   ► developer releases a new versions [TS]

00:49:33 ◼   ► application i can use it or not you know [TS]

00:49:35 ◼   ► like like buying a new application every [TS]

00:49:38 ◼   ► year is the model that they've been [TS]

00:49:39 ◼   ► going on if the new application is from [TS]

00:49:41 ◼   ► the same developer find something that's [TS]

00:49:43 ◼   ► sustainable from the developers correct [TS]

00:49:45 ◼   ► perspective if that new application is a [TS]

00:49:46 ◼   ► different one [TS]

00:49:47 ◼   ► it's still the same money from the the [TS]

00:49:49 ◼   ► user's perspective right we're just [TS]

00:49:50 ◼   ► looking from the developer's perspective [TS]

00:49:51 ◼   ► saying it's not sustainable therefore [TS]

00:49:53 ◼   ► are going to go to subscriptions [TS]

00:49:54 ◼   ► subscriptions are not going to help you [TS]

00:49:55 ◼   ► if Pete if your application is not [TS]

00:49:57 ◼   ► attractive enough to get people over the [TS]

00:49:59 ◼   ► heel barrier but be sure [TS]

00:50:01 ◼   ► however the the other model has a whole [TS]

00:50:05 ◼   ► bunch of problems so for instance why [TS]

00:50:07 ◼   ► are you not considering buying a mac pro [TS]

00:50:09 ◼   ► today John my process cost way more than [TS]

00:50:12 ◼   ► apps i don't think that this is [TS]

00:50:13 ◼   ► applicable time I short-circuit [TS]

00:50:14 ◼   ► short-circuiting this analogy believe me [TS]

00:50:17 ◼   ► it works exactly the same way [TS]

00:50:19 ◼   ► why you're not buying a mac pro right [TS]

00:50:20 ◼   ► now because crappy I don't want that one [TS]

00:50:22 ◼   ► because you know a new ones coming out [TS]

00:50:25 ◼   ► soon [TS]

00:50:26 ◼   ► no i don't i don't know that all nobody [TS]

00:50:28 ◼   ► knows that well the current was three [TS]

00:50:29 ◼   ► years old and the same that's why I [TS]

00:50:31 ◼   ► don't want to buy it doesn't have its [TS]

00:50:33 ◼   ► not like a good product about you expect [TS]

00:50:35 ◼   ► there's probably going to be an update [TS]

00:50:37 ◼   ► to it coming soon and if you buy it now [TS]

00:50:39 ◼   ► you won't get the updated one for free [TS]

00:50:41 ◼   ► ya know I know [TS]

00:50:42 ◼   ► although the anti-piracy i'm not saying [TS]

00:50:44 ◼   ► this is not bad i'm just i'm saying that [TS]

00:50:45 ◼   ► by the started with me giving advice to [TS]

00:50:47 ◼   ► developers hey developer you're thinking [TS]

00:50:48 ◼   ► of changing your applications too [TS]

00:50:49 ◼   ► surprising if you only think about how [TS]

00:50:51 ◼   ► this will affect your revenue you're not [TS]

00:50:54 ◼   ► factoring everything you also have to [TS]

00:50:55 ◼   ► factor in how unattractive the idea of [TS]

00:50:58 ◼   ► of a pay this amount on this interval [TS]

00:51:01 ◼   ► forever and ever until you cancel is to [TS]

00:51:04 ◼   ► people that is very unattractive to a [TS]

00:51:06 ◼   ► lot of people more so then every year [TS]

00:51:10 ◼   ► after my favorite app developer goes out [TS]

00:51:11 ◼   ► of business find the next client that I [TS]

00:51:13 ◼   ► want to buy for toolbox even though or [TS]

00:51:15 ◼   ► five bucks even though it may be costing [TS]

00:51:16 ◼   ► the user more to do it the other way [TS]

00:51:18 ◼   ► people are more comfortable that and not [TS]

00:51:20 ◼   ► just because there was used to because [TS]

00:51:22 ◼   ► people have a real fear of recurring [TS]

00:51:24 ◼   ► bills of all kinds like even if it's a [TS]

00:51:27 ◼   ► one-dollar year it like and I think the [TS]

00:51:30 ◼   ► older you get the more like younger [TS]

00:51:32 ◼   ► people may eventually get ok with you [TS]

00:51:34 ◼   ► just get used to whatever like the [TS]

00:51:35 ◼   ► status quo is like so if you're coming [TS]

00:51:36 ◼   ► of age during this time I won't be a big [TS]

00:51:38 ◼   ► deal but the older you get like I have [TS]

00:51:40 ◼   ► trouble convincing my parents to buy two [TS]

00:51:42 ◼   ► dollar application i could never [TS]

00:51:43 ◼   ► convince them to buy a one-dollar your [TS]

00:51:45 ◼   ► application even if they use that [TS]

00:51:46 ◼   ► application every single day my parents [TS]

00:51:48 ◼   ► have one-dollar year to spend but if I [TS]

00:51:50 ◼   ► try to say what I have to pay that every [TS]

00:51:52 ◼   ► year for how long forever and if I stop [TS]

00:51:55 ◼   ► paying do I stop being able to use the [TS]

00:51:57 ◼   ► app doesn't make any sense [TS]

00:51:58 ◼   ► people do not like recurring payments [TS]

00:52:00 ◼   ► that you're right there are a lot of [TS]

00:52:03 ◼   ► people who don't it's not everybody a [TS]

00:52:05 ◼   ► lot of you don't care but there are a [TS]

00:52:06 ◼   ► lot of people who don't certainly but [TS]

00:52:08 ◼   ► not like I think so many of those people [TS]

00:52:10 ◼   ► will wouldn't pay for these things [TS]

00:52:12 ◼   ► anyway that it's not is I don't think [TS]

00:52:14 ◼   ► it's as big of a problem is you think [TS]

00:52:15 ◼   ► I'm thinking I'm thinking of applicants [TS]

00:52:18 ◼   ► they're changing their things like it [TS]

00:52:19 ◼   ► like the the topside the upside this and [TS]

00:52:22 ◼   ► it is very large for applications that [TS]

00:52:23 ◼   ► like the ones the case he said we all [TS]

00:52:25 ◼   ► have applications that our phones that [TS]

00:52:26 ◼   ► we hope continue to be updated improve [TS]

00:52:29 ◼   ► that we will gladly pay a yearly fee for [TS]

00:52:31 ◼   ► everybody has stuff like that on the [TS]

00:52:33 ◼   ► phone [TS]

00:52:34 ◼   ► those developers now have a way to [TS]

00:52:36 ◼   ► unlock that money that we were ready to [TS]

00:52:38 ◼   ► give them but usually didn't have a way [TS]

00:52:40 ◼   ► to do so like so that is the big upside [TS]

00:52:42 ◼   ► to this the only potential downsides [TS]

00:52:44 ◼   ► developers miscalculating if their [TS]

00:52:47 ◼   ► application is one of those ones that [TS]

00:52:48 ◼   ► has that on tap [TS]

00:52:49 ◼   ► market like or if that on top marketers [TS]

00:52:51 ◼   ► is big enough or whatever and so I guess [TS]

00:52:54 ◼   ► you have to know as a developer who are [TS]

00:52:55 ◼   ► my customers who are my potential [TS]

00:52:57 ◼   ► customers if i change the description [TS]

00:52:59 ◼   ► pricing is my it does my appt have that [TS]

00:53:01 ◼   ► much potential value to that many [TS]

00:53:03 ◼   ► potential people that it is one of those [TS]

00:53:04 ◼   ► apps you can get away with subscriptions [TS]

00:53:06 ◼   ► or does it not [TS]

00:53:07 ◼   ► and the the things that case was worried [TS]

00:53:09 ◼   ► about is that a hundred a bunch of [TS]

00:53:11 ◼   ► developers will miscalculate will think [TS]

00:53:15 ◼   ► that they can do it and it will be like [TS]

00:53:17 ◼   ► maybe not company killing but like [TS]

00:53:20 ◼   ► they'll be a short-term loss of [TS]

00:53:22 ◼   ► application has a bunch of them try out [TS]

00:53:24 ◼   ► the subscription model lose all the [TS]

00:53:25 ◼   ► customers who are willing to do that [TS]

00:53:26 ◼   ► people seek out alternatives and then [TS]

00:53:28 ◼   ► when they change their mind and realized [TS]

00:53:29 ◼   ► that they're not the one of those people [TS]

00:53:30 ◼   ► who can sustain subscription pricing [TS]

00:53:32 ◼   ► then switch back into it they lost [TS]

00:53:34 ◼   ► everything and that would be like a net [TS]

00:53:35 ◼   ► loss of like it would be your perturb [TS]

00:53:37 ◼   ► users who lose a bunch of applications [TS]

00:53:39 ◼   ► and was at like I said that the market [TS]

00:53:40 ◼   ► will start out eventually but there [TS]

00:53:41 ◼   ► could be some short-term turn and pain [TS]