The Accidental Tech Podcast

00:00:00 ◼   ► I don't think we let ourselves just be [TS]

00:00:01 ◼   ► idiots often now don't that we don't I [TS]

00:00:04 ◼   ► feel like that's our core competency so [TS]

00:00:10 ◼   ► i was using my iphone today I was [TS]

00:00:12 ◼   ► sitting at i would guess thirty percent [TS]

00:00:15 ◼   ► battery life i am aware that you can [TS]

00:00:17 ◼   ► turn on battery percentage i think that [TS]

00:00:20 ◼   ► is the mark of a lunatic because all [TS]

00:00:23 ◼   ► that doesn't stretch me out when it's on [TS]

00:00:25 ◼   ► I'd rather not know anyway so I was [TS]

00:00:27 ◼   ► sitting it i would guess about a third [TS]

00:00:29 ◼   ► battery life and I go to record a video [TS]

00:00:32 ◼   ► of Declan we were walking around outside [TS]

00:00:34 ◼   ► and as i'm recording the video they like [TS]

00:00:37 ◼   ► I it's not that I was framing and I'm [TS]

00:00:39 ◼   ► actively recording the video all the [TS]

00:00:41 ◼   ► sudden phone turns off [TS]

00:00:42 ◼   ► mm okay that in and of itself is [TS]

00:00:44 ◼   ► unfortunately common but that was weird [TS]

00:00:47 ◼   ► but ok so i go to turn the phone back on [TS]

00:00:48 ◼   ► wait that's common well common enough [TS]

00:00:51 ◼   ► that we're it's I don't want to say [TS]

00:00:55 ◼   ► functional high ground but it felt like [TS]

00:00:56 ◼   ► a functional high ground sort of sort of [TS]

00:00:58 ◼   ► occurrence right like oh that was weird [TS]

00:00:59 ◼   ► but I'm sure once it reboots itself [TS]

00:01:02 ◼   ► everything will be fine okay your [TS]

00:01:04 ◼   ► windows recency is showing like that [TS]

00:01:06 ◼   ► they're not the headset is not [TS]

00:01:07 ◼   ► acceptable behavior like the head that [TS]

00:01:09 ◼   ► is not normal yeah well do before the [TS]

00:01:12 ◼   ► show we were just talking about how you [TS]

00:01:13 ◼   ► rebooting your your imac fixed [TS]

00:01:15 ◼   ► everything but that's neither here nor [TS]

00:01:16 ◼   ► there [TS]

00:01:17 ◼   ► yeah I didn't say that was right either [TS]

00:01:18 ◼   ► so I go to start the phone back up and [TS]

00:01:22 ◼   ► it tells me no i won't because your [TS]

00:01:25 ◼   ► battery's dead [TS]

00:01:26 ◼   ► what you know what I'm talking about [TS]

00:01:27 ◼   ► like the i will not start until you plug [TS]

00:01:29 ◼   ► it in [TS]

00:01:30 ◼   ► yeah ID a little like better the red [TS]

00:01:32 ◼   ► line and black screen yeah yeah so I'm [TS]

00:01:34 ◼   ► like that's weird i was just a [TS]

00:01:35 ◼   ► 30-percent so I do the like hold both [TS]

00:01:38 ◼   ► buttons until it forced restarts itself [TS]

00:01:40 ◼   ► dance and starts back up and i'm back [TS]

00:01:43 ◼   ► thirty percent ok that was really weird [TS]

00:01:45 ◼   ► but I'll roll with it and then I go to [TS]

00:01:49 ◼   ► record a video again same exact thing [TS]

00:01:51 ◼   ► happened [TS]

00:01:51 ◼   ► mm except this time it didn't want to [TS]

00:01:53 ◼   ► turn itself back on your batteries toast [TS]

00:01:55 ◼   ► I've heard of this a lot of people about [TS]

00:01:57 ◼   ► his problem with many different models [TS]

00:01:58 ◼   ► of phone iphone in the past that the [TS]

00:02:01 ◼   ► exactly same symptoms you get your [TS]

00:02:02 ◼   ► battery down to something that's below [TS]

00:02:04 ◼   ► half but not really really low and then [TS]

00:02:07 ◼   ► it's just like nope no battery for you [TS]

00:02:10 ◼   ► and the same thing like sometimes it'll [TS]

00:02:11 ◼   ► come [TS]

00:02:11 ◼   ► like oh here i am again twenty percent [TS]

00:02:13 ◼   ► you got to take that in that's that is a [TS]

00:02:15 ◼   ► very common symptom and i don't know i [TS]

00:02:17 ◼   ► don't know what it is it could just be a [TS]

00:02:18 ◼   ► bad battery just can't maintain the [TS]

00:02:19 ◼   ► voltage and once it gets below a certain [TS]

00:02:21 ◼   ► level the phone just like that so much [TS]

00:02:23 ◼   ► for that but then you bring it back and [TS]

00:02:24 ◼   ► it's like I can maintain the voltage now [TS]

00:02:26 ◼   ► I'm not really i can you just gotta [TS]

00:02:27 ◼   ► bring it [TS]

00:02:28 ◼   ► don't bother like like some people John [TS]

00:02:30 ◼   ► Roderick who live with this for like a [TS]

00:02:32 ◼   ► year or more and accept it as just like [TS]

00:02:34 ◼   ► this darn phone is like that's like [TS]

00:02:37 ◼   ► Marco set that is that's not the way [TS]

00:02:39 ◼   ► it's supposed to work you have to bring [TS]

00:02:40 ◼   ► that in tell them the symptoms I'm sure [TS]

00:02:42 ◼   ► they've heard a million times before [TS]

00:02:43 ◼   ► because this is a common symptom there's [TS]

00:02:45 ◼   ► one exception though that is also almost [TS]

00:02:48 ◼   ► exactly the same behavior you get during [TS]

00:02:49 ◼   ► hot or cold thermal shutdown [TS]

00:02:51 ◼   ► yeah obviously temperature stuff and I'm [TS]

00:02:53 ◼   ► assuming it's spring it's like it's not [TS]

00:02:54 ◼   ► too hot not too cold I i assume you [TS]

00:02:56 ◼   ► hadn't left in the Sun on the dashboard [TS]

00:02:58 ◼   ► of your car before using it now we're [TS]

00:03:00 ◼   ► just going for a walk about a mile and a [TS]

00:03:02 ◼   ► half walk it was in my jeans pocket [TS]

00:03:03 ◼   ► there was no i mean it's it's humid out [TS]

00:03:08 ◼   ► because it's been raining for the last [TS]

00:03:09 ◼   ► year but uh but no there was nothing [TS]

00:03:12 ◼   ► environmental that should have cost it [TS]

00:03:14 ◼   ► what I've done is I've left it plugged [TS]

00:03:16 ◼   ► in and have been planned to leave it [TS]

00:03:18 ◼   ► plugged in all night just to see I [TS]

00:03:20 ◼   ► wouldn't this is before we had this [TS]

00:03:22 ◼   ► conversation but I thought I well maybe [TS]

00:03:24 ◼   ► it's just like not calibrated or [TS]

00:03:25 ◼   ► something like that so i'll just i'll [TS]

00:03:27 ◼   ► leave it plugged in all night I mean I [TS]

00:03:29 ◼   ► always leave it plugged in all night [TS]

00:03:30 ◼   ► long but i'll just i'll be really [TS]

00:03:31 ◼   ► diligent about leaving a plugged in and [TS]

00:03:33 ◼   ► we'll see if that for change that but it [TS]

00:03:35 ◼   ► sounds like I'm making a trip to the [TS]

00:03:36 ◼   ► genius bar we typical typical windows [TS]

00:03:39 ◼   ► blame yourself just defragment hurt no [TS]

00:03:41 ◼   ► update your windows update virus [TS]

00:03:43 ◼   ► definitions David your fault it's [TS]

00:03:46 ◼   ► totally your fault but aren't you happy [TS]

00:03:48 ◼   ► now like everyone if I had something [TS]

00:03:49 ◼   ► does happen especially on a device that [TS]

00:03:50 ◼   ► I've had for a while but like oh yes new [TS]

00:03:52 ◼   ► battery know that your battery's getting [TS]

00:03:55 ◼   ► old anyway how many cycles have been [TS]

00:03:56 ◼   ► through I any fresh new battery assuming [TS]

00:03:59 ◼   ► you're still under warranty [TS]

00:04:00 ◼   ► well I mean it's a it's a success so [TS]

00:04:02 ◼   ► yeah I'm still under warranty but it was [TS]

00:04:04 ◼   ► that also means i gotta go to the genius [TS]

00:04:06 ◼   ► bar I've got to do the backup dance I've [TS]

00:04:08 ◼   ► got to convince them that you know this [TS]

00:04:10 ◼   ► is an actual issue that isn't my fault [TS]

00:04:13 ◼   ► etc so i guess i'm sure they make sure [TS]

00:04:15 ◼   ► they are well versed in this exact [TS]

00:04:17 ◼   ► problem and have a procedure and you're [TS]

00:04:18 ◼   ► not the first person to tell them it'll [TS]

00:04:20 ◼   ► be fine [TS]

00:04:21 ◼   ► I will say though it really went when I [TS]

00:04:24 ◼   ► first saw this doing thermal shutdown it [TS]

00:04:26 ◼   ► was on tips phone this past winter when [TS]

00:04:29 ◼   ► she was trying to take videos of our kid [TS]

00:04:31 ◼   ► playing in the snow in like didn't like [TS]

00:04:34 ◼   ► the high twenties early thirties [TS]

00:04:35 ◼   ► Fahrenheit [TS]

00:04:36 ◼   ► yeah like and the phone like after after [TS]

00:04:38 ◼   ► a couple seconds shooting video just [TS]

00:04:40 ◼   ► kept shutting down on her and like and [TS]

00:04:41 ◼   ► we thought we'd broken and I was like oh [TS]

00:04:43 ◼   ► we're bringing in and then like we want [TS]

00:04:45 ◼   ► you came inside like it the problem [TS]

00:04:47 ◼   ► could never be reproduced it at room [TS]

00:04:49 ◼   ► temperature and we were like oh and I [TS]

00:04:51 ◼   ► looked up and I figured out that's [TS]

00:04:52 ◼   ► actually expected behavior that i guess [TS]

00:04:55 ◼   ► all those videos you see an apple [TS]

00:04:57 ◼   ► commercials like the shot an iphone [TS]

00:04:58 ◼   ► where people are like on ski vacations I [TS]

00:05:00 ◼   ► guess they're taking really short shots [TS]

00:05:02 ◼   ► I let you have to keep the phone you can [TS]

00:05:04 ◼   ► keep the phone in the pocket that's [TS]

00:05:05 ◼   ► essentially outdoors like your pockets [TS]

00:05:07 ◼   ► are you know if you were to if your [TS]

00:05:09 ◼   ► pocket cold in other words you have to [TS]

00:05:11 ◼   ► have it in a pocket that sort of the [TS]

00:05:12 ◼   ► inside of the body heat part of it [TS]

00:05:14 ◼   ► because that's all the really it's not [TS]

00:05:15 ◼   ► as if your phone freezes solid within 20 [TS]

00:05:17 ◼   ► seconds is already frozen when it's in [TS]

00:05:18 ◼   ► your pocket and you take it out and just [TS]

00:05:20 ◼   ► goes that you know the little extra bit [TS]

00:05:22 ◼   ► so you really have to either keep it [TS]

00:05:24 ◼   ► inside inside your glove or something [TS]

00:05:26 ◼   ► close to your body so that the phone [TS]

00:05:27 ◼   ► stays at more or less body at room [TS]

00:05:29 ◼   ► temperature then you get a long time [TS]

00:05:31 ◼   ► before it freezes solid into a brick of [TS]

00:05:33 ◼   ► energy lithium-ion battery are you going [TS]

00:05:38 ◼   ► to look at those little hand warmer [TS]

00:05:39 ◼   ► things a little shaky packets but the [TS]

00:05:41 ◼   ► candles enough that they give off heat [TS]

00:05:43 ◼   ► you could someone should so a case like [TS]

00:05:44 ◼   ► that you already got the big lump of the [TS]

00:05:46 ◼   ► battery case that by the heat case for [TS]

00:05:48 ◼   ► the winter and that then it will get hot [TS]

00:05:49 ◼   ► thermal shutdown [TS]

00:05:50 ◼   ► well it doesn't get that those things [TS]

00:05:52 ◼   ► are you so the the hand warmer things [TS]

00:05:54 ◼   ► are the things that people who live in [TS]

00:05:56 ◼   ► ridiculous climates use right so you [TS]

00:05:58 ◼   ► guys use that all the time [TS]

00:05:59 ◼   ► skiers use it all the best as I don't [TS]

00:06:01 ◼   ► know someone in the tavern remember this [TS]

00:06:03 ◼   ► before the age of the chemical packets [TS]

00:06:05 ◼   ► that you put in your pocket that you [TS]

00:06:06 ◼   ► know you started reaction they will get [TS]

00:06:08 ◼   ► warm not hot being a warm like that [TS]

00:06:09 ◼   ► they're not bring your hands because [TS]

00:06:11 ◼   ► they have lawsuits they had these things [TS]

00:06:13 ◼   ► that were kinda like metal clamshell [TS]

00:06:15 ◼   ► things that had inside them essentially [TS]

00:06:18 ◼   ► burning embers like not open flames but [TS]

00:06:21 ◼   ► burning ember stick to give off heat [TS]

00:06:23 ◼   ► sounds like that the most dangerous [TS]

00:06:24 ◼   ► thing you could possibly imagine [TS]

00:06:26 ◼   ► and that was the old tech and that was [TS]

00:06:29 ◼   ► much more so that the new stuff is a [TS]

00:06:30 ◼   ► considerably a safer and more civilized [TS]

00:06:34 ◼   ► what was it like was it airtight seal [TS]

00:06:36 ◼   ► down there or how do i my recollection [TS]

00:06:39 ◼   ► was that was like a clamshell look more [TS]

00:06:40 ◼   ► kind of like a compact or a snuffbox or [TS]

00:06:42 ◼   ► something and that do the little burning [TS]

00:06:44 ◼   ► ember things you get out by opening and [TS]

00:06:46 ◼   ► closing it that way but you use it close [TS]

00:06:47 ◼   ► and just had a metal outside that would [TS]

00:06:49 ◼   ► radiate the heat weird as it sounds kind [TS]

00:06:51 ◼   ► of crazy like contraption from your drug [TS]

00:06:53 ◼   ► days John yeah my drug days right [TS]

00:06:56 ◼   ► this is the beginning of the add our [TS]

00:06:58 ◼   ► first sponsor this week is fracture [TS]

00:07:00 ◼   ► fracture prints photos in vivid color [TS]

00:07:03 ◼   ► directly onto glass these colors pop [TS]

00:07:06 ◼   ► like you won't believe and it comes in a [TS]

00:07:07 ◼   ► solid backing it mean it's kind of like [TS]

00:07:09 ◼   ► this thin foam board behind the glass [TS]

00:07:11 ◼   ► layer so it's very very strong but [TS]

00:07:14 ◼   ► you're also very lightweight you don't [TS]

00:07:16 ◼   ► have to worry about this giant pane of [TS]

00:07:17 ◼   ► glass hang on your wall like pulling the [TS]

00:07:20 ◼   ► wall hanger alec is they're very light [TS]

00:07:22 ◼   ► for their size and the front of the [TS]

00:07:23 ◼   ► majors this in piece of glass with the [TS]

00:07:26 ◼   ► photo print on the back so it shines [TS]

00:07:27 ◼   ► through and it HS looks fantastic [TS]

00:07:30 ◼   ► this is the best way to get photos [TS]

00:07:31 ◼   ► printed and hang them up or put on a [TS]

00:07:33 ◼   ► desk or sending the people for gifts or [TS]

00:07:35 ◼   ► whatever else i have these all over my [TS]

00:07:37 ◼   ► office friends use them other podcasts I [TS]

00:07:40 ◼   ► know use themselves because they wanted [TS]

00:07:42 ◼   ► their shows first and they found him out [TS]

00:07:43 ◼   ► and they're just so good and we always [TS]

00:07:45 ◼   ► get compliments on our fracture Prince [TS]

00:07:47 ◼   ► whenever people are at our house [TS]

00:07:49 ◼   ► I mean I probably I have something like [TS]

00:07:51 ◼   ► see seven of them around the office [TS]

00:07:53 ◼   ► right now it's a there they're [TS]

00:07:55 ◼   ► everywhere and i said i've said probably [TS]

00:07:56 ◼   ► five or six more as gifts they're just [TS]

00:07:58 ◼   ► great [TS]

00:07:59 ◼   ► go to fracture Mediacom to see for [TS]

00:08:01 ◼   ► yourself the prices are very reasonable [TS]

00:08:02 ◼   ► on these and you can use code ATP 10 to [TS]

00:08:07 ◼   ► get an additional ten percent off their [TS]

00:08:08 ◼   ► regular prices really if you have some [TS]

00:08:10 ◼   ► photos to print and honestly you should [TS]

00:08:12 ◼   ► be printing photos because these days [TS]

00:08:14 ◼   ► you know you post photos on facebook or [TS]

00:08:16 ◼   ► instagram if you can find on Instagram [TS]

00:08:17 ◼   ► anymore that crazy icon but you post [TS]

00:08:19 ◼   ► photos on Facebook or Instagram or [TS]

00:08:20 ◼   ► whatever else and you see them for like [TS]

00:08:22 ◼   ► a day and then they're just buried in [TS]

00:08:24 ◼   ► the feed so with fracture you can you [TS]

00:08:27 ◼   ► can have those photos live longer you [TS]

00:08:28 ◼   ► and you can give them as gifts you can [TS]

00:08:30 ◼   ► have them kind of like you know elevated [TS]

00:08:32 ◼   ► to to a more prominent place in your in [TS]

00:08:35 ◼   ► your house in your vision in your life [TS]

00:08:37 ◼   ► I just a great way to remember great [TS]

00:08:39 ◼   ► photos [TS]

00:08:39 ◼   ► and together with gifts as well so check [TS]

00:08:42 ◼   ► it out today go to fracture me.com is [TS]

00:08:45 ◼   ► run by fine people in gainesville [TS]

00:08:46 ◼   ► florida everything's hand check the [TS]

00:08:48 ◼   ► quality by real people [TS]

00:08:49 ◼   ► so you always get good stuff I've never [TS]

00:08:51 ◼   ► had one break i've never heard of one [TS]

00:08:53 ◼   ► breaking during shipping [TS]

00:08:54 ◼   ► they're really good no worries here i [TS]

00:08:56 ◼   ► use them recommend them they're awesome [TS]

00:08:57 ◼   ► fracture me.com code ATP 10 to save ten [TS]

00:09:00 ◼   ► percent thanks a lot [TS]

00:09:02 ◼   ► this is the end of the end anonymous is [TS]

00:09:04 ◼   ► written in and said can you please [TS]

00:09:06 ◼   ► address the business model behind [TS]

00:09:07 ◼   ► Tesla's offering to unlock and that's in [TS]

00:09:10 ◼   ► scare quotes physical features already [TS]

00:09:12 ◼   ► in the car like battery capacity [TS]

00:09:14 ◼   ► otherwise lockdown it seems worrisome [TS]

00:09:15 ◼   ► that in in-app purchase strategies [TS]

00:09:18 ◼   ► spilling over into hardware not just [TS]

00:09:20 ◼   ► software updates like autopilot what [TS]

00:09:22 ◼   ► this is about is the Tesla Model ass the [TS]

00:09:25 ◼   ► 70 kilowatt-hour I couldn't remember [TS]

00:09:28 ◼   ► what the 70 stood for [TS]

00:09:29 ◼   ► yes anyway uh for the 70 you can pay [TS]

00:09:32 ◼   ► 3250 dollars to unlock its another five [TS]

00:09:37 ◼   ► kilowatt hours so you can pay 3250 [TS]

00:09:41 ◼   ► dollars for someone to flipping left an [TS]

00:09:44 ◼   ► electronic switch and that I don't know [TS]

00:09:48 ◼   ► about that man that just seems a little [TS]

00:09:49 ◼   ► weird to me like on the one side they [TS]

00:09:51 ◼   ► are indeed making the car better so [TS]

00:09:54 ◼   ► shouldn't you pay for that but on the [TS]

00:09:56 ◼   ► other side they make it better in so [TS]

00:09:57 ◼   ► many other ways and you don't have to [TS]

00:09:58 ◼   ► pay for that so why is this something [TS]

00:10:00 ◼   ► that costs money [TS]

00:10:01 ◼   ► the triggerman Twitter about this was [TS]

00:10:03 ◼   ► like in that purchase where they should [TS]

00:10:05 ◼   ► be the app that has the code for the [TS]

00:10:07 ◼   ► features that are currently locked and [TS]

00:10:08 ◼   ► by doing that purchase all they do is [TS]

00:10:10 ◼   ► flip a bit that enable that feature [TS]

00:10:12 ◼   ► another word you got you just like when [TS]

00:10:14 ◼   ► you get the car the car comes with extra [TS]

00:10:15 ◼   ► battery but it's not enable you get this [TS]

00:10:18 ◼   ► app the app comes with this extra [TS]

00:10:19 ◼   ► functionality but it's not enabled that [TS]

00:10:21 ◼   ► was mostly me being snarky because of [TS]

00:10:23 ◼   ► course the difference is that it doesn't [TS]

00:10:26 ◼   ► cost money to manufacture the additional [TS]

00:10:28 ◼   ► functionality like copying bits [TS]

00:10:29 ◼   ► essentially free whereas someone paid to [TS]

00:10:33 ◼   ► manufacture and assemble the parts of [TS]

00:10:36 ◼   ► your car that they're giving to you in a [TS]

00:10:40 ◼   ► disabled State so you actually are [TS]

00:10:42 ◼   ► receiving like that's that's part of the [TS]

00:10:45 ◼   ► the package is a physical good it costs [TS]

00:10:48 ◼   ► every time they do that they were [TS]

00:10:49 ◼   ► however it is they put that extra bit of [TS]

00:10:51 ◼   ► battery and that that's a real physical [TS]

00:10:54 ◼   ► item it's not just the simple copying of [TS]

00:10:56 ◼   ► bits [TS]

00:10:57 ◼   ► now i don't know if this makes us good [TS]

00:10:59 ◼   ► from a business standpoint in terms that [TS]

00:11:01 ◼   ► you feel better or worse about Teslas a [TS]

00:11:03 ◼   ► company in light of this maybe you feel [TS]

00:11:05 ◼   ► better we select your car magically got [TS]

00:11:06 ◼   ► better but maybe feel worse than that [TS]

00:11:07 ◼   ► you understand you paid to manufacture [TS]

00:11:11 ◼   ► assemble this this stuff and then you [TS]

00:11:13 ◼   ► give it to me but you intentionally turn [TS]

00:11:15 ◼   ► it off it's like you're making my car [TS]

00:11:16 ◼   ► works on purpose and then ransoming at [TS]

00:11:18 ◼   ► last little bit unless i'm totally [TS]

00:11:21 ◼   ► misunderstanding what they're actually [TS]

00:11:22 ◼   ► doing with this big flipping but if it [TS]

00:11:25 ◼   ► is actually a physical thing that they [TS]

00:11:27 ◼   ► are paying to create and then giving to [TS]

00:11:30 ◼   ► you in a shutoff state to try to ransom [TS]

00:11:32 ◼   ► more money from you later it doesn't [TS]

00:11:33 ◼   ► give me a particularly good feeling [TS]

00:11:35 ◼   ► about the company of the car it's [TS]

00:11:38 ◼   ► definitely a weird thing and yeah i [TS]

00:11:41 ◼   ► agree that it's probably not a way to [TS]

00:11:43 ◼   ► win customer satisfaction people will [TS]

00:11:46 ◼   ► feel ripped off by that like people who [TS]

00:11:50 ◼   ► own the 70d and then learn that actually [TS]

00:11:53 ◼   ► you have 75 kilowatt capacity physically [TS]

00:11:56 ◼   ► but we only ship to 70 and then you if [TS]

00:11:59 ◼   ► you want you can pay three thousand [TS]

00:12:01 ◼   ► dollars to unlock it [TS]

00:12:03 ◼   ► I can totally see why the people who own [TS]

00:12:05 ◼   ► those seventies are like that's that's [TS]

00:12:07 ◼   ► kinda that's kind of BSE that's a little [TS]

00:12:09 ◼   ► bit BSE but it you know Tesla it's it's [TS]

00:12:13 ◼   ► a weird company a weird stage in its [TS]

00:12:15 ◼   ► life doing weird things and most of [TS]

00:12:18 ◼   ► those things are our I think overall for [TS]

00:12:20 ◼   ► the better with the model s keep in mind [TS]

00:12:22 ◼   ► the Model S is sold with a pretty [TS]

00:12:25 ◼   ► healthy profit margin from what I [TS]

00:12:27 ◼   ► understand and the main reason is to [TS]

00:12:29 ◼   ► basically fund the company's further [TS]

00:12:31 ◼   ► development do you think that the model [TS]

00:12:32 ◼   ► 3 because like if you look at what's [TS]

00:12:34 ◼   ► included in the model s and the starting [TS]

00:12:37 ◼   ► price of whatever it is like 70,000 [TS]

00:12:40 ◼   ► whatever whatever starting president [TS]

00:12:41 ◼   ► Model S's and then you look at the model [TS]

00:12:44 ◼   ► 3 but the starting price of 35,000 and [TS]

00:12:47 ◼   ► we already know some of the things that [TS]

00:12:48 ◼   ► will be included it won't be included in [TS]

00:12:50 ◼   ► that and it seems kind of crazy if you [TS]

00:12:53 ◼   ► try to estimate roughly how big of a [TS]

00:12:55 ◼   ► batteries there in the model 3 roughly a [TS]

00:12:56 ◼   ► bigger battery is there you know and [TS]

00:12:58 ◼   ► the model s you know how can they [TS]

00:13:00 ◼   ► possibly cut the cost of the car in half [TS]

00:13:03 ◼   ► and sell the model 3 with so much of [TS]

00:13:06 ◼   ► what was also in the model s and the [TS]

00:13:09 ◼   ► answer is that their costs aren't being [TS]

00:13:11 ◼   ► cut in half just the Model S has a nice [TS]

00:13:14 ◼   ► fat profit margin and the model 3 won't [TS]

00:13:17 ◼   ► so what you're paying for the model s [TS]

00:13:18 ◼   ► today is not just like cost of the [TS]

00:13:21 ◼   ► components plus twenty percent you know [TS]

00:13:23 ◼   ► you're paying a premium for it because [TS]

00:13:25 ◼   ► it is a brand-new product you're paying [TS]

00:13:27 ◼   ► kinda like the early adopter premium on [TS]

00:13:30 ◼   ► it it has high profits now in the long [TS]

00:13:32 ◼   ► run it will have lower profit margins in [TS]

00:13:35 ◼   ► all likelihood this competition will [TS]

00:13:36 ◼   ► come in and push prices down and you [TS]

00:13:38 ◼   ► know as things mature than the cost will [TS]

00:13:40 ◼   ► also go down but the role of the Model S [TS]

00:13:43 ◼   ► is basically to generate lots of profit [TS]

00:13:45 ◼   ► for Tesla to make the model 3 so from [TS]

00:13:47 ◼   ► that perspective i can see why they do [TS]

00:13:49 ◼   ► things like this because you know that [TS]

00:13:52 ◼   ► that additional battery that you're [TS]

00:13:53 ◼   ► hauling around additional five kilowatt [TS]

00:13:55 ◼   ► hour battery did not cost Tesla $3,000 [TS]

00:13:59 ◼   ► to put in there or even if it did you [TS]

00:14:01 ◼   ► already paid for it like they sold you a [TS]

00:14:03 ◼   ► car with that battery in it for the [TS]

00:14:05 ◼   ► price that you paid you know what I mean [TS]

00:14:06 ◼   ► like that was like that one of the chat [TS]

00:14:08 ◼   ► room is saying it's the type of thing [TS]

00:14:09 ◼   ► where they stopped manufacturing the 70 [TS]

00:14:11 ◼   ► kilowatt but you bought a 70 yellow want [TS]

00:14:13 ◼   ► to like well we don't have anymore 70 [TS]

00:14:15 ◼   ► lots will give you 75 but flip the [TS]

00:14:18 ◼   ► switch so that when you get it it looks [TS]

00:14:19 ◼   ► like the 70 that you order like that was [TS]

00:14:21 ◼   ► that was the arrangement you are 270 [TS]

00:14:23 ◼   ► comes with 70 kilowatts we give you a [TS]

00:14:25 ◼   ► car that comes with 17 what everyone [TS]

00:14:26 ◼   ► should be happy but again from a from a [TS]

00:14:30 ◼   ► feel good about the company perspective [TS]

00:14:31 ◼   ► should they should do what Apple does in [TS]

00:14:32 ◼   ► those cases where like if you have a [TS]

00:14:33 ◼   ► really old Mac and something goes wrong [TS]

00:14:35 ◼   ► with it and you're still within warranty [TS]

00:14:36 ◼   ► or whatever our apple just feels bad [TS]

00:14:38 ◼   ► they're like well we can't we can't fix [TS]

00:14:40 ◼   ► this for you we can't replace the part [TS]

00:14:42 ◼   ► because we don't make that part anymore [TS]

00:14:43 ◼   ► and we can't give you a new like you [TS]

00:14:46 ◼   ► know laptop of this kind would anyone [TS]

00:14:47 ◼   ► make that laptop but here you go here's [TS]

00:14:49 ◼   ► the current model that laptop what [TS]

00:14:51 ◼   ► happens all the time [TS]

00:14:52 ◼   ► an apple and every time it happens it's [TS]

00:14:55 ◼   ► like a you know a miracle so the people [TS]

00:14:57 ◼   ► get it like you're getting me not only [TS]

00:14:59 ◼   ► give me a new laptop [TS]

00:15:00 ◼   ► you're giving me a new better laptop [TS]

00:15:02 ◼   ► because you don't make my old crap you [TS]

00:15:03 ◼   ► want anymore and you're not charging any [TS]

00:15:05 ◼   ► money for it because it's just like this [TS]

00:15:06 ◼   ► this laptop is a total write-off it's [TS]

00:15:08 ◼   ► have too many hardware fairies we can't [TS]

00:15:09 ◼   ► get a part that makes people love apple [TS]

00:15:11 ◼   ► so if Tesla that's on the terms that [TS]

00:15:13 ◼   ► would make people feel bad who bought a [TS]

00:15:14 ◼   ► 17 just got a 70 if you wanna 70d after [TS]

00:15:17 ◼   ► they stopped manufacturing them and they [TS]

00:15:18 ◼   ► gave you a 75 and I can I know you order [TS]

00:15:21 ◼   ► 70 but here's seventy-five you would [TS]

00:15:23 ◼   ► love Tesla you'd be like this is awesome [TS]

00:15:24 ◼   ► and what 70 people be met because they [TS]

00:15:26 ◼   ► have their car for a year or whatever [TS]

00:15:27 ◼   ► like it's not only be mad but it [TS]

00:15:29 ◼   ► wouldn't be for legendary what is but I [TS]

00:15:32 ◼   ► know do other mac users get mad like hey [TS]

00:15:34 ◼   ► that's no fair i had to pay for that [TS]

00:15:35 ◼   ► computer new you bought an old crappy [TS]

00:15:37 ◼   ► computer in a broken you got the new one [TS]

00:15:38 ◼   ► for free and anyone who begrudge people [TS]

00:15:40 ◼   ► there [TS]

00:15:41 ◼   ► their good fortune involving you know [TS]

00:15:43 ◼   ► that the time they chose to purchase at [TS]

00:15:45 ◼   ► a time there think brokers just [TS]

00:15:46 ◼   ► ridiculous [TS]

00:15:47 ◼   ► so anyway I don't think this is as you [TS]

00:15:50 ◼   ► know tomorrow like this this is a car [TS]

00:15:52 ◼   ► that you know it costs a lot of money [TS]

00:15:54 ◼   ► has a big margin the people who are [TS]

00:15:55 ◼   ► buying it are probably not caring that [TS]

00:15:57 ◼   ► much about three thousand dollars here [TS]

00:15:59 ◼   ► and there because this is a very [TS]

00:16:00 ◼   ► expensive car so in the grand scheme of [TS]

00:16:02 ◼   ► things maybe doesn't hurt them but they [TS]

00:16:04 ◼   ► sort of uh they've missed an opportunity [TS]

00:16:06 ◼   ► to become even more beloved using you [TS]

00:16:10 ◼   ► know the apple style thinks I'm just [TS]

00:16:11 ◼   ► like you know surprising delight or [TS]

00:16:12 ◼   ► whatever not just in your application [TS]

00:16:13 ◼   ► but also in your policies is one of the [TS]

00:16:15 ◼   ► reason people like the genius bar i know [TS]

00:16:17 ◼   ► people have bad experiences with it as [TS]

00:16:19 ◼   ► well but to go there have a person who [TS]

00:16:21 ◼   ► you know will take care of your needs [TS]

00:16:23 ◼   ► and if there's any sort of issue to have [TS]

00:16:26 ◼   ► the people go that that's like kind of a [TS]

00:16:27 ◼   ► a a luxury goods experience where if you [TS]

00:16:30 ◼   ► pay if you really really massively [TS]

00:16:31 ◼   ► overpay for something [TS]

00:16:32 ◼   ► the one good thing is like if you have [TS]

00:16:34 ◼   ► any problem with it like a return [TS]

00:16:35 ◼   ► anytime or given you an hour will clean [TS]

00:16:37 ◼   ► it up for you for free or whatever even [TS]

00:16:40 ◼   ► though you don't massively overpay for [TS]

00:16:41 ◼   ► apple stuff we just a little bit over [TS]

00:16:43 ◼   ► pay when you go on with your broken [TS]

00:16:45 ◼   ► computer and they can't replace it [TS]

00:16:47 ◼   ► because it's too old and they give you a [TS]

00:16:48 ◼   ► brand-new model that's just awesome [TS]

00:16:50 ◼   ► that's like your your loyal for at least [TS]

00:16:52 ◼   ► another three years before you mad at [TS]

00:16:53 ◼   ► them again [TS]

00:16:54 ◼   ► yeah and also keep in mind also like you [TS]

00:16:57 ◼   ► know even though all the hype right now [TS]

00:16:59 ◼   ► is about the model 3 for the next like [TS]

00:17:02 ◼   ► two years possibly more the Model S is [TS]

00:17:05 ◼   ► still the only test that you can buy or [TS]

00:17:07 ◼   ► the X i guess but nobody wants that [TS]

00:17:09 ◼   ► sorry x people so like the the entry [TS]

00:17:13 ◼   ► price whatever they can make the [TS]

00:17:14 ◼   ► cheapest model s that is the entry price [TS]

00:17:17 ◼   ► for Tesla for the next ex years you know [TS]

00:17:20 ◼   ► 23 whatever whatever ends up being [TS]

00:17:21 ◼   ► before anybody can just go order model 3 [TS]

00:17:24 ◼   ► and [TS]

00:17:25 ◼   ► I delivered you know in six weeks [TS]

00:17:26 ◼   ► whatever so the lower they can make that [TS]

00:17:29 ◼   ► price the more people they can get into [TS]

00:17:31 ◼   ► being Tesla customers at all [TS]

00:17:33 ◼   ► they also though want to preserve those [TS]

00:17:35 ◼   ► profit margins on the higher spec models [TS]

00:17:36 ◼   ► because that's funding the rest of the [TS]

00:17:39 ◼   ► company so it's important for them to [TS]

00:17:41 ◼   ► get to somehow get the price down enough [TS]

00:17:45 ◼   ► so they can get a few more people in [TS]

00:17:47 ◼   ► basically without cannibalizing their [TS]

00:17:49 ◼   ► higher end sales so they have to do [TS]

00:17:51 ◼   ► tricks like this where it's like well if [TS]

00:17:54 ◼   ► we sold it just as a 75 before and it [TS]

00:17:57 ◼   ► was like 75 for that one or 85 for that [TS]

00:18:00 ◼   ► for the big one up that was too small [TS]

00:18:03 ◼   ► difference we would lose many sales [TS]

00:18:04 ◼   ► maybe they figured so they would they [TS]

00:18:05 ◼   ► made that 170 even though technically [TS]

00:18:07 ◼   ► had 75 then there are something like [TS]

00:18:09 ◼   ► that you know and and then when they [TS]

00:18:11 ◼   ► raised the other one from 85 to 90 and [TS]

00:18:13 ◼   ► they raised the other one from 7075 [TS]

00:18:14 ◼   ► because now you're just keeping the same [TS]

00:18:16 ◼   ► difference is there's all sorts of [TS]

00:18:18 ◼   ► reasons why they could have done this [TS]

00:18:19 ◼   ► that make total sense and even though [TS]

00:18:22 ◼   ► they might annoy some of the customers [TS]

00:18:24 ◼   ► who don't think things should work that [TS]

00:18:26 ◼   ► way you know it might be better than the [TS]

00:18:27 ◼   ► alternative for the company as a whole [TS]

00:18:29 ◼   ► you know this isn't unprecedented either [TS]

00:18:32 ◼   ► like when i first heard about the story [TS]

00:18:34 ◼   ► few days back my first thought was no [TS]

00:18:35 ◼   ► it's a little gross but as I was [TS]

00:18:38 ◼   ► thinking about it while you guys are [TS]

00:18:39 ◼   ► talking no i paid almost a thousand [TS]

00:18:42 ◼   ► dollars for a cobb accessport which is a [TS]

00:18:46 ◼   ► thing I refer to it as a chip [TS]

00:18:48 ◼   ► colloquially but really it's just a [TS]

00:18:50 ◼   ► software programmer that you plug into [TS]

00:18:53 ◼   ► the obd2 port and it will reflash the [TS]

00:18:59 ◼   ► computer and and give you a little bit [TS]

00:19:01 ◼   ► more power and makes car little bit [TS]

00:19:03 ◼   ► faster and then I was taking myself well [TS]

00:19:05 ◼   ► but that's a little bit different [TS]

00:19:06 ◼   ► because that's third party and so yeah [TS]

00:19:09 ◼   ► makes sense that a third party is going [TS]

00:19:10 ◼   ► to want to sell you something to make [TS]

00:19:12 ◼   ► your car better but I got thinking about [TS]

00:19:14 ◼   ► a little more and it occurred to me [TS]

00:19:15 ◼   ► BMW cells what they call the performance [TS]

00:19:17 ◼   ► power kit which to my understanding does [TS]

00:19:20 ◼   ► have a little bit of hardware involved [TS]

00:19:23 ◼   ► but the majority of the changes are [TS]

00:19:27 ◼   ► simply reflash just like my cop does so [TS]

00:19:30 ◼   ► this is a first-party thing and again [TS]

00:19:32 ◼   ► it's not entirely apples to apples [TS]

00:19:34 ◼   ► because there is a little bit of [TS]

00:19:35 ◼   ► hardware but it's a first-party thing [TS]

00:19:38 ◼   ► that i'm looking on BMWs website right [TS]

00:19:39 ◼   ► now and it's 2107 dollars so this is not [TS]

00:19:44 ◼   ► that different in my eyes [TS]

00:19:48 ◼   ► then what BMW is already doing and [TS]

00:19:50 ◼   ► presumably other manufacturers as well [TS]

00:19:51 ◼   ► but I wonder can you pirate a battery [TS]

00:19:54 ◼   ► hey yeah FML good pirate the bed [TS]

00:19:58 ◼   ► flipping but never live in the BMW case [TS]

00:19:59 ◼   ► may be part of the money that you're [TS]

00:20:01 ◼   ► paying is to offset increase warranty [TS]

00:20:03 ◼   ► repairs for your engine that is [TS]

00:20:04 ◼   ► operating slightly outside the intended [TS]

00:20:06 ◼   ► you know boundaries of whatever you know [TS]

00:20:10 ◼   ► depending on what it's changing about [TS]

00:20:12 ◼   ► the engine that could be impacting a [TS]

00:20:14 ◼   ► reliability or other issues like it so [TS]

00:20:17 ◼   ► the price is basically everyone paid [TS]

00:20:19 ◼   ► this price as a blanket insurance policy [TS]

00:20:21 ◼   ► for the slightly increase odds that [TS]

00:20:23 ◼   ► you're going to have your valvetrain [TS]

00:20:24 ◼   ► blow up or whatever i could be but i [TS]

00:20:27 ◼   ► mean i would hope and assume that these [TS]

00:20:31 ◼   ► engines are built in such a way that [TS]

00:20:33 ◼   ► they're tolerances give them enough [TS]

00:20:35 ◼   ► leeway that a first-party solution would [TS]

00:20:39 ◼   ► not bump up against any of that now by [TS]

00:20:41 ◼   ► solution might but there's a reason they [TS]

00:20:43 ◼   ► sell them where they said they sell that [TS]

00:20:45 ◼   ► they tried but the car manufacturer [TS]

00:20:46 ◼   ► trying to do or sell their engines tuned [TS]

00:20:48 ◼   ► in a way that balances performance with [TS]

00:20:52 ◼   ► reliability because and economy and [TS]

00:20:54 ◼   ► emissions right so this is the whole [TS]

00:20:57 ◼   ► bunch of things in the mix there and [TS]

00:21:00 ◼   ► they're going for something that makes [TS]

00:21:03 ◼   ► you know the worst thing you want to [TS]

00:21:04 ◼   ► happen as you set these cars out there [TS]

00:21:06 ◼   ► with particular balance of things and it [TS]

00:21:08 ◼   ► turns out that all the men of coming [TS]

00:21:10 ◼   ► back in like six years with something [TS]

00:21:11 ◼   ► really expensive wrong with the end like [TS]

00:21:13 ◼   ► you don't want that to happen but if [TS]

00:21:15 ◼   ► people say well I know you can squeeze [TS]

00:21:17 ◼   ► more horsepower this thing if only you [TS]

00:21:18 ◼   ► increase the boost on the turbos or you [TS]

00:21:21 ◼   ► know did change the the timing or you [TS]

00:21:24 ◼   ► know whatever you want to do one thing [TS]

00:21:25 ◼   ► and it might have a slight detrimental [TS]

00:21:28 ◼   ► impact on reliability but if people are [TS]

00:21:30 ◼   ► going to give us the money will do that [TS]

00:21:33 ◼   ► then i guess like a big pool to pay for [TS]

00:21:34 ◼   ► the one guy out of every hundred was [TS]

00:21:36 ◼   ► engine dies a premature death due to [TS]

00:21:39 ◼   ► this to anything but you everyone has [TS]

00:21:41 ◼   ► the same engine as long as the best part [TS]

00:21:42 ◼   ► of your engine that you're not being [TS]

00:21:43 ◼   ► allowed to use it's more like I I think [TS]

00:21:46 ◼   ► of it as a like buying applecare+ or [TS]

00:21:49 ◼   ► whatever [TS]

00:21:51 ◼   ► fair enough i was gonna say it's like 80 [TS]

00:21:54 ◼   ► minutes CDR services 74 minutes standard [TS]

00:21:56 ◼   ► but as you kept going it ended up being [TS]

00:21:58 ◼   ► nothing like that commits right Adam [TS]

00:22:02 ◼   ► Bushman rights in to say getting to love [TS]

00:22:05 ◼   ► something like add bumpers by just by [TS]

00:22:08 ◼   ► being exposed to it frequently that's [TS]

00:22:09 ◼   ► called the is that Mary or miri exposure [TS]

00:22:13 ◼   ► effect i'm shirley mispronouncing that [TS]

00:22:15 ◼   ► but Emmy re-exposure effect in okc you [TS]

00:22:18 ◼   ► are the chief pronounced her on the show [TS]

00:22:20 ◼   ► now great chief summarizer and chief [TS]

00:22:22 ◼   ► announcer I thought I'd like merely by [TS]

00:22:24 ◼   ► being exploited exposed it's like the [TS]

00:22:26 ◼   ► worst name the effect ever the mere [TS]

00:22:28 ◼   ► exposure effect immediately by the last [TS]

00:22:30 ◼   ► anyway will link the link the wikipedia [TS]

00:22:33 ◼   ► article which obviously not i was [TS]

00:22:34 ◼   ► actually read but you can read it [TS]

00:22:37 ◼   ► indeed you walk into our homework for us [TS]

00:22:39 ◼   ► that's how the show works it's [TS]

00:22:40 ◼   ► accidental I you know that's that one of [TS]

00:22:43 ◼   ► the jobs of wikipedia is every [TS]

00:22:44 ◼   ► phenomenon that you think has a name [TS]

00:22:46 ◼   ► probably does that that's probably a [TS]

00:22:48 ◼   ► phenomenon Davey idea turns out there's [TS]

00:22:52 ◼   ► a name for it already [TS]

00:22:53 ◼   ► what is the name of that phenomenon I [TS]

00:22:55 ◼   ► bet nobody knows except Merlin I [TS]

00:22:57 ◼   ► guarantee you he knows doesn't he just [TS]

00:22:59 ◼   ► looks like we could be like everyone [TS]

00:23:00 ◼   ► else [TS]

00:23:01 ◼   ► this is the beginning of the add our [TS]

00:23:03 ◼   ► second sponsor tonight is freshbooks [TS]

00:23:06 ◼   ► freshbooks created cloud accounting [TS]

00:23:07 ◼   ► software and invoicing software so [TS]

00:23:09 ◼   ► ridiculously simple to use that over 5 [TS]

00:23:11 ◼   ► million small business owners are now [TS]

00:23:13 ◼   ► officially feeling the freshbooks effect [TS]

00:23:15 ◼   ► including many of our friends by the way [TS]

00:23:16 ◼   ► this means a lot more smiling and way [TS]

00:23:19 ◼   ► less stress when it comes to dealing [TS]

00:23:20 ◼   ► with administration paperwork invoicing [TS]

00:23:23 ◼   ► and getting paid now invoicing is where [TS]

00:23:25 ◼   ► freshbooks started and it is so good you [TS]

00:23:28 ◼   ► can use fresh to create and send [TS]

00:23:30 ◼   ► invoices this takes a grand total of [TS]

00:23:32 ◼   ► little about 30 seconds [TS]

00:23:34 ◼   ► there's no formula is no formatting know [TS]

00:23:35 ◼   ► like error-prone manual calculations or [TS]

00:23:37 ◼   ► anything just perfectly crafted invoices [TS]

00:23:39 ◼   ► every time and your clients can pay you [TS]

00:23:42 ◼   ► online they support all sorts of payment [TS]

00:23:44 ◼   ► methods and gateways [TS]

00:23:46 ◼   ► and this means that it's easier for your [TS]

00:23:48 ◼   ► clients to pay which means you get paid [TS]

00:23:50 ◼   ► faster they actually have numbers on [TS]

00:23:51 ◼   ► this you get hit an average of a few [TS]

00:23:53 ◼   ► days faster by doing doing online [TS]

00:23:54 ◼   ► payments of course if your clients [TS]

00:23:56 ◼   ► forget whether that's in quotes or not [TS]

00:23:59 ◼   ► to pay your invoice you don't have to [TS]

00:24:01 ◼   ► like awkwardly email them like hey yeah [TS]

00:24:03 ◼   ► did you see my invoice is freshbooks not [TS]

00:24:06 ◼   ► only logs activity of one thing's [TS]

00:24:08 ◼   ► reviewed so you can see if they open it [TS]

00:24:09 ◼   ► up and when but also you can configure [TS]

00:24:11 ◼   ► free to automatically send automated [TS]

00:24:14 ◼   ► reminders about late payment or due [TS]

00:24:16 ◼   ► dates coming up and you see that way you [TS]

00:24:18 ◼   ► can avoid having our conversations [TS]

00:24:19 ◼   ► yourself with your clients [TS]

00:24:21 ◼   ► you can also if you invoice people in [TS]

00:24:23 ◼   ► person if you do some kind of service in [TS]

00:24:25 ◼   ► person [TS]

00:24:26 ◼   ► they also recently launched a mobile [TS]

00:24:27 ◼   ► card reader will help you take credit [TS]

00:24:30 ◼   ► cards in person right there with [TS]

00:24:32 ◼   ► freshbooks right for your invoices for [TS]

00:24:33 ◼   ► in-person work and of course there's all [TS]

00:24:35 ◼   ► sorts of other tools built in like you [TS]

00:24:36 ◼   ► can track your expenses so you're doing [TS]

00:24:39 ◼   ► consulting clients you need to invoice [TS]

00:24:40 ◼   ► them for things or whatever the case any [TS]

00:24:42 ◼   ► kind of expenses you have a track even [TS]

00:24:43 ◼   ► expenses that are related to freshbooks [TS]

00:24:46 ◼   ► itself like you can connect your bank [TS]

00:24:47 ◼   ► account and have a track all your [TS]

00:24:49 ◼   ► expenses and generate your tax form [TS]

00:24:51 ◼   ► stuff the end of the year it's amazing [TS]

00:24:52 ◼   ► what fresh can do it and you know of [TS]

00:24:55 ◼   ► course in addition to receipts and [TS]

00:24:56 ◼   ► everything you can use their mobile app [TS]

00:24:57 ◼   ► to take pictures of receipts on the go [TS]

00:24:59 ◼   ► for expense tracking there are so many [TS]

00:25:01 ◼   ► features here isn't all fit in one and I [TS]

00:25:02 ◼   ► gotta go over things differently chat [TS]

00:25:03 ◼   ► but tell you what there's a lot here and [TS]

00:25:06 ◼   ► there's an API for developers if you [TS]

00:25:07 ◼   ► want to integrate this into your own [TS]

00:25:08 ◼   ► stuff or customize it [TS]

00:25:10 ◼   ► there's so much freshbooks check it out [TS]

00:25:12 ◼   ► today you can try for free for 30 days [TS]

00:25:14 ◼   ► go to freshbooks calm / ATP please [TS]

00:25:17 ◼   ► interaction tech podcast and he had you [TS]

00:25:19 ◼   ► hear about us section just in case that [TS]

00:25:21 ◼   ► you forget to use that code please [TS]

00:25:23 ◼   ► remember to put our name in the head to [TS]

00:25:24 ◼   ► hear about us section so once again free [TS]

00:25:26 ◼   ► trial 30 days go to fresh books.com / [TS]

00:25:29 ◼   ► ATP thanks a lot [TS]

00:25:30 ◼   ► this is the end of the ad so the new [TS]

00:25:33 ◼   ► york times on the on the seventh which [TS]

00:25:37 ◼   ► was this past saturday as we record [TS]

00:25:39 ◼   ► released an article podcast surge but [TS]

00:25:43 ◼   ► producers fear Apple isn't listening and [TS]

00:25:46 ◼   ► this article it had some problems the [TS]

00:25:52 ◼   ► quick summary from your summarizer in [TS]

00:25:54 ◼   ► chief is that Apple supposedly had [TS]

00:25:58 ◼   ► a handful of big-name podcasters into [TS]

00:26:03 ◼   ► their campus to talk to apple about what [TS]

00:26:06 ◼   ► they want from Apple to make their jobs [TS]

00:26:09 ◼   ► easier and the way this new york times [TS]

00:26:11 ◼   ► article was written was basically we [TS]

00:26:14 ◼   ► want all the data about all the things [TS]

00:26:15 ◼   ► and apple may or may not be giving that [TS]

00:26:19 ◼   ► to us and that's mildly alarming this is [TS]

00:26:22 ◼   ► created quite obviously quite a hub in [TS]

00:26:26 ◼   ► our little circle because most of the [TS]

00:26:29 ◼   ► things that the New York Times articles [TS]

00:26:31 ◼   ► talking about about big data about [TS]

00:26:32 ◼   ► getting access to who listen to what [TS]

00:26:34 ◼   ► when and when I say Who I mean you know [TS]

00:26:36 ◼   ► how old is this personal gender are they [TS]

00:26:38 ◼   ► where do they live how much do they make [TS]

00:26:40 ◼   ► what they like what they not like [TS]

00:26:41 ◼   ► etcetera and when they listen to they [TS]

00:26:43 ◼   ► must know whole thing today only listen [TS]

00:26:44 ◼   ► to part of it they listen to the [TS]

00:26:45 ◼   ► beginning skip the middle did they skip [TS]

00:26:46 ◼   ► the ads to do not skip the ad so they [TS]

00:26:48 ◼   ► like the answer they not like the ads [TS]

00:26:49 ◼   ► tell us everything [TS]

00:26:52 ◼   ► well for those of us who care about our [TS]

00:26:54 ◼   ► listeners we don't want that we don't we [TS]

00:26:56 ◼   ► don't need that we don't want that and [TS]

00:26:58 ◼   ► we hope we never get in the position [TS]

00:26:59 ◼   ► that we do need that and so this article [TS]

00:27:03 ◼   ► a lot of problems and Marco you wrote a [TS]

00:27:04 ◼   ► really really nice post about it I I [TS]

00:27:08 ◼   ► don't really know what to say that that [TS]

00:27:10 ◼   ► had that hasn't already been said in [TS]

00:27:11 ◼   ► either marcos post or or or Federico's [TS]

00:27:15 ◼   ► but I'm sure there's something to be [TS]

00:27:17 ◼   ► said so Marco take it away [TS]

00:27:18 ◼   ► I mean the good thing is all the other [TS]

00:27:19 ◼   ► stuff that had to be said jason and mike [TS]

00:27:22 ◼   ► said upgrade this week so i suggest you [TS]

00:27:24 ◼   ► listen to the bedstead but if you really [TS]

00:27:27 ◼   ► if you want to stick around here as well [TS]

00:27:28 ◼   ► listen to us as well there's a few parts [TS]

00:27:31 ◼   ► here I mean so you mentioned the [TS]

00:27:33 ◼   ► data-gathering part that the leading [TS]

00:27:34 ◼   ► podcasters allegedly wanted by the way [TS]

00:27:36 ◼   ► this whole article is stating a bunch of [TS]

00:27:39 ◼   ► things as fact like this is definitely [TS]

00:27:43 ◼   ► how Apple does things now this meeting [TS]

00:27:45 ◼   ► definitely happened [TS]

00:27:46 ◼   ► it definitely happened like this with [TS]

00:27:48 ◼   ► these people in it and so far I have not [TS]

00:27:51 ◼   ► heard any corroboration to support some [TS]

00:27:55 ◼   ► of these facts like the specific about [TS]

00:27:57 ◼   ► the meeting [TS]

00:27:58 ◼   ► additionally I know firsthand that many [TS]

00:28:01 ◼   ► of the things in the article stated as [TS]

00:28:02 ◼   ► fact or imply this fact are wrong or [TS]

00:28:05 ◼   ► misleading with how with how the system [TS]

00:28:07 ◼   ► works or [TS]

00:28:09 ◼   ► you know apples role in it or technical [TS]

00:28:11 ◼   ► details of how it works so taken with [TS]

00:28:15 ◼   ► the giant pile assault honestly i would [TS]

00:28:17 ◼   ► i would say don't even bother reading it [TS]

00:28:19 ◼   ► if you did read it it reads more like [TS]

00:28:21 ◼   ► something that maybe somebody on forbes [TS]

00:28:24 ◼   ► would have written to to be like an anti [TS]

00:28:27 ◼   ► apple like clickbait piece because it [TS]

00:28:29 ◼   ► contributes a lot of of of intent and [TS]

00:28:33 ◼   ► like malice to apple for like what [TS]

00:28:35 ◼   ► they've been holding back on all these [TS]

00:28:37 ◼   ► years and stuff like that that is just [TS]

00:28:39 ◼   ► it misleading investors and then in some [TS]

00:28:42 ◼   ► cases just outright wrong say it needs [TS]

00:28:45 ◼   ► to be taken with a lot of with a lot of [TS]

00:28:46 ◼   ► salt so that being said I think there [TS]

00:28:49 ◼   ► you can look at at the medium here the [TS]

00:28:51 ◼   ► podcasting medium the way the way it has [TS]

00:28:54 ◼   ► worked so far which basically works like [TS]

00:28:57 ◼   ► RSS readers that happen to play audio [TS]

00:28:59 ◼   ► files it's basically it like its precise [TS]

00:29:01 ◼   ► photoshop RSS feeds with mp3's or you're [TS]

00:29:04 ◼   ► a seasoned the vast majority of mp3s was [TS]

00:29:06 ◼   ► gonna say that from now on and clients [TS]

00:29:09 ◼   ► are basically RSS readers and they [TS]

00:29:11 ◼   ► affect those RSS feeds for everything is [TS]

00:29:13 ◼   ► described to and when a person is [TS]

00:29:15 ◼   ► present they download the mp3 file [TS]

00:29:17 ◼   ► that's better than the liquid which is [TS]

00:29:18 ◼   ► better than the feed they print then [TS]

00:29:20 ◼   ► they showed he was an episode where it's [TS]

00:29:22 ◼   ► playing it's simply playing mp3 it is [TS]

00:29:24 ◼   ► not like loading pages on the site of [TS]

00:29:28 ◼   ► the of the podcast provider or anything [TS]

00:29:31 ◼   ► like that it is not executing javascript [TS]

00:29:34 ◼   ► on their behalf it is not sending them [TS]

00:29:35 ◼   ► tracking information they do get the the [TS]

00:29:39 ◼   ► hit on their server for when you fetch [TS]

00:29:42 ◼   ► that mp3 so they did so podcasters [TS]

00:29:45 ◼   ► already have a certain amount of data [TS]

00:29:47 ◼   ► about their listeners and so the idea [TS]

00:29:50 ◼   ► that like you know Appling to step in [TS]

00:29:52 ◼   ► and provide data so that people can have [TS]

00:29:55 ◼   ► any idea what what size their audiences [TS]

00:29:57 ◼   ► it's a little exaggerated because we [TS]

00:29:59 ◼   ► already know how big our audiences it's [TS]

00:30:01 ◼   ► a little bit approximated but i think [TS]

00:30:04 ◼   ► you know I think history shows with a [TS]

00:30:05 ◼   ► lot of this you know data science in in [TS]

00:30:08 ◼   ► massive quotes I'm just my fingers are [TS]

00:30:10 ◼   ► just constantly moving during this whole [TS]

00:30:11 ◼   ► this whole thing constant air quotes [TS]

00:30:13 ◼   ► just up and down all the like web data [TS]

00:30:16 ◼   ► stuff is also in precise so you know and [TS]

00:30:18 ◼   ► is also very easily faked and defrauded [TS]

00:30:21 ◼   ► all the time and everything so [TS]

00:30:22 ◼   ► all the problems that apply to what we [TS]

00:30:24 ◼   ► have now also apply to to you know [TS]

00:30:26 ◼   ► proper my fingers are still moving big [TS]

00:30:29 ◼   ► data kind of analytics and and and [TS]

00:30:32 ◼   ► creepy tracking stuff anyway so we [TS]

00:30:35 ◼   ► already know how big the audience is to [TS]

00:30:37 ◼   ► a rough degree where they are to a rough [TS]

00:30:40 ◼   ► degree and how many of them downloaded [TS]

00:30:43 ◼   ► show we don't need that level of data [TS]

00:30:46 ◼   ► integration where you go much beyond [TS]

00:30:48 ◼   ► this yet and we might in the future in [TS]

00:30:51 ◼   ► order to get like hi ad rates but right [TS]

00:30:54 ◼   ► now we don't [TS]

00:30:55 ◼   ► the reason the web had has had well [TS]

00:30:58 ◼   ► quote had to my fingers still moving had [TS]

00:31:01 ◼   ► to do all this creepy data stuff is [TS]

00:31:03 ◼   ► because web address just plummeted that [TS]

00:31:07 ◼   ► mean they were never great to begin with [TS]

00:31:08 ◼   ► and over the years since the web has [TS]

00:31:10 ◼   ► been a thing I think they just basically [TS]

00:31:13 ◼   ► always gone down because general like [TS]

00:31:15 ◼   ► web display ads like ads you see on the [TS]

00:31:18 ◼   ► side of a new site or increasingly on [TS]

00:31:20 ◼   ► top of the news that you're trying to [TS]

00:31:22 ◼   ► read a floating in flying around the new [TS]

00:31:24 ◼   ► site in the background of the news site [TS]

00:31:25 ◼   ► and every sidebar button below the [TS]

00:31:27 ◼   ► content posing as content posing as all [TS]

00:31:29 ◼   ► these top news stories because we're do [TS]

00:31:31 ◼   ► tricks the new scientists wanted to [TS]

00:31:32 ◼   ► learn about britney spears like it [TS]

00:31:34 ◼   ► the reason it keeps getting so bad on [TS]

00:31:35 ◼   ► the web is that nobody looks at web ads [TS]

00:31:38 ◼   ► nobody see it's not that people see them [TS]

00:31:41 ◼   ► ignore them but people even see them [TS]

00:31:43 ◼   ► even if you don't have an ad blocker [TS]

00:31:45 ◼   ► installed you like visually don't see [TS]

00:31:48 ◼   ► them like heat you like you don't [TS]

00:31:50 ◼   ► perceive them you you skip over them to [TS]

00:31:52 ◼   ► the whole banner blindness thing is real [TS]

00:31:54 ◼   ► there's very little that that web [TS]

00:31:56 ◼   ► publishers can really do to make a lot [TS]

00:31:59 ◼   ► of money on those things and and so [TS]

00:32:01 ◼   ► they've had to do all this crazy [TS]

00:32:03 ◼   ► tracking stuff just to try to make it [TS]

00:32:05 ◼   ► slightly more targeted to raise the [TS]

00:32:07 ◼   ► rates slightly more and then of course [TS]

00:32:10 ◼   ► there's the rise of all these [TS]

00:32:11 ◼   ► programmatic ad exchanges which makes [TS]

00:32:13 ◼   ► everything even worse and even more [TS]

00:32:14 ◼   ► horrible and even more creepy track but [TS]

00:32:16 ◼   ► this that's alongside that we need to [TS]

00:32:19 ◼   ► get any more into summary version [TS]

00:32:21 ◼   ► basically the web sucks for ads like it [TS]

00:32:25 ◼   ► is it is a terrible place to advertise [TS]

00:32:27 ◼   ► it is a terrible place to publish [TS]

00:32:29 ◼   ► advertisements to try to make money from [TS]

00:32:31 ◼   ► them [TS]

00:32:31 ◼   ► additionally as i mentioned before all [TS]

00:32:33 ◼   ► the massive fraud that goes on like it [TS]

00:32:36 ◼   ► such a mess it is so it's just bad for [TS]

00:32:38 ◼   ► everybody because the medium just [TS]

00:32:40 ◼   ► doesn't work that well for display just [TS]

00:32:42 ◼   ► it just doesn't work very well [TS]

00:32:44 ◼   ► simple as that and as everything gets [TS]

00:32:46 ◼   ► more and more cutthroat and advanced [TS]

00:32:48 ◼   ► technically and algorithmically [TS]

00:32:50 ◼   ► generated and everything it's just [TS]

00:32:52 ◼   ► getting worse and worse hours and it's [TS]

00:32:54 ◼   ► this kind of no one inside there with [TS]

00:32:55 ◼   ► the web the web as a place to make money [TS]

00:32:57 ◼   ► through advertising is really a pretty [TS]

00:33:00 ◼   ► pretty bad place to be so podcasts on [TS]

00:33:04 ◼   ► the other hand because these are just [TS]

00:33:06 ◼   ► mp3 files [TS]

00:33:07 ◼   ► it's just an audio stream there's [TS]

00:33:09 ◼   ► basically nothing you can really do to [TS]

00:33:13 ◼   ► advertise in an audio stream except just [TS]

00:33:16 ◼   ► insert a an ad that somebody is speaking [TS]

00:33:18 ◼   ► into the stream and because of lots of [TS]

00:33:22 ◼   ► reasons there's not a lot of tracking [TS]

00:33:24 ◼   ► you can do to say like you know did [TS]

00:33:26 ◼   ► people here that ad with a few [TS]

00:33:28 ◼   ► exceptions but for the most part nobody [TS]

00:33:30 ◼   ► you can't really track the people here [TS]

00:33:32 ◼   ► this day people listen this far on the [TS]

00:33:33 ◼   ► show like you pretty much can't do it [TS]

00:33:35 ◼   ► cause like what if somebody's playing it [TS]

00:33:37 ◼   ► on their ipod didn't even have an [TS]

00:33:39 ◼   ► internet connection you know like that [TS]

00:33:40 ◼   ► you don't know that they're still [TS]

00:33:42 ◼   ► playing the file you downloaded from you [TS]

00:33:43 ◼   ► and there's no way for that report [TS]

00:33:44 ◼   ► reported to you [TS]

00:33:45 ◼   ► what if they're playing it in like some [TS]

00:33:47 ◼   ► like web in bed or Twitter and Bedwyr [TS]

00:33:49 ◼   ► like they're just babies can see the mp3 [TS]

00:33:51 ◼   ► file but they're not like loading a [TS]

00:33:54 ◼   ► whole app there are they're not loading [TS]

00:33:56 ◼   ► your whole webpage or something like [TS]

00:33:58 ◼   ► they're still listening and buy by the [TS]

00:34:00 ◼   ► wrong metric of download counts they [TS]

00:34:03 ◼   ► will be counted but that's all you can [TS]

00:34:06 ◼   ► really get one of the soothing sound of [TS]

00:34:08 ◼   ► our voices put them to sleep and as they [TS]

00:34:10 ◼   ► fall asleep and that's why exactly like [TS]

00:34:13 ◼   ► she should we get paid for those like so [TS]

00:34:15 ◼   ► it that there's no way to tell whether [TS]

00:34:16 ◼   ► somebody has listened to a certain point [TS]

00:34:18 ◼   ► basically unless you control the app and [TS]

00:34:21 ◼   ► we'll get to that [TS]

00:34:22 ◼   ► so anyway this to me is like this [TS]

00:34:25 ◼   ► beautiful system because the web [TS]

00:34:28 ◼   ► I i love the web and it makes me so sad [TS]

00:34:30 ◼   ► to see what the web has become over the [TS]

00:34:33 ◼   ► last five years or so as everything is [TS]

00:34:36 ◼   ► just gotten so much more cutthroat and [TS]

00:34:38 ◼   ► driven by automated adtech and [TS]

00:34:40 ◼   ► algorithmic content generation and it's [TS]

00:34:42 ◼   ► just and said it's it's just it's just a [TS]

00:34:44 ◼   ► mess and as a fan of both the web as a [TS]

00:34:47 ◼   ► medium and also the the [TS]

00:34:49 ◼   ► openness of blogging and RSS feeds and [TS]

00:34:51 ◼   ► everything which I still used by the way [TS]

00:34:53 ◼   ► still use an RSS reader it's not that [TS]

00:34:55 ◼   ► that world is is losing to Facebook and [TS]

00:35:00 ◼   ► Twitter and an apple and these these [TS]

00:35:03 ◼   ► kind of closed ecosystems that makes me [TS]

00:35:07 ◼   ► very sad and podcasting is still run [TS]

00:35:10 ◼   ► that way the question basically the the [TS]

00:35:14 ◼   ► debate here is whether podcasting can [TS]

00:35:18 ◼   ► still be run that way for a longer time [TS]

00:35:20 ◼   ► or whether this you know the article [TS]

00:35:22 ◼   ► kept saying like it's outgrown its roots [TS]

00:35:25 ◼   ► has it like this podcasting really need [TS]

00:35:29 ◼   ► to add all this crap to the people's [TS]

00:35:31 ◼   ► business grow because podcasting is [TS]

00:35:35 ◼   ► working just fine the way it is [TS]

00:35:37 ◼   ► we get so so if you talk about like how [TS]

00:35:39 ◼   ► much you make per listener / / user and [TS]

00:35:42 ◼   ► people call this the CPM the cost per [TS]

00:35:44 ◼   ► thousand impressions well however you [TS]

00:35:47 ◼   ► measure that [TS]

00:35:48 ◼   ► thanks france by the way for the am so [TS]

00:35:50 ◼   ► the web [TS]

00:35:51 ◼   ► I think you're lucky to get I mean [TS]

00:35:54 ◼   ► what's a good web CPM today like a few [TS]

00:35:57 ◼   ► dollars maybe at most I mean with [TS]

00:35:59 ◼   ► podcasting the numbers are lower list of [TS]

00:36:01 ◼   ► numbers are lower like you know a good [TS]

00:36:03 ◼   ► website it can get millions of hits a [TS]

00:36:05 ◼   ► month the top podcast things like this [TS]

00:36:08 ◼   ► american life like really big podcast [TS]

00:36:11 ◼   ► might get like a million downloads a [TS]

00:36:13 ◼   ► month or something in that ballpark I [TS]

00:36:14 ◼   ► don't have recent numbers on that but [TS]

00:36:16 ◼   ► that's what I heard like a year or two [TS]

00:36:17 ◼   ► ago someone that you know a million [TS]

00:36:19 ◼   ► downloads a month for a podcast will put [TS]

00:36:21 ◼   ► you in like the top handle a podcast [TS]

00:36:23 ◼   ► that exists in the world whereas a [TS]

00:36:24 ◼   ► million hits to a web pages is kinda [TS]

00:36:26 ◼   ► like lower mid-level trafficker these [TS]

00:36:29 ◼   ► days like you can get way more than that [TS]

00:36:30 ◼   ► if you're big site but the podcast can [TS]

00:36:34 ◼   ► command something like a 22 $60 CPM [TS]

00:36:39 ◼   ► instead of what the web is getting like [TS]

00:36:41 ◼   ► you know a dollar or two because pockets [TS]

00:36:44 ◼   ► advertising is just so much more [TS]

00:36:46 ◼   ► effective [TS]

00:36:46 ◼   ► it's not even close it is way more [TS]

00:36:49 ◼   ► effective and part that's because you [TS]

00:36:52 ◼   ► have you know people like us at the [TS]

00:36:53 ◼   ► hosts reading the ads and that makes you [TS]

00:36:55 ◼   ► pay attention more a big part of it is [TS]

00:36:58 ◼   ► you're actually hearing them as opposed [TS]

00:37:00 ◼   ► to the web where you just do not even [TS]

00:37:01 ◼   ► see the ads at all [TS]

00:37:02 ◼   ► and not because bad blockers because you [TS]

00:37:04 ◼   ► actually just ignore them podcast answer [TS]

00:37:06 ◼   ► so much more effective just because of [TS]

00:37:08 ◼   ► the medium because of how its heard [TS]

00:37:10 ◼   ► where it's heard who is saying what [TS]

00:37:12 ◼   ► they're saying the relationship people [TS]

00:37:14 ◼   ► have the dedication they have where and [TS]

00:37:16 ◼   ► how they're listening as opposed to look [TS]

00:37:18 ◼   ► on the web your kind of like skimming [TS]

00:37:20 ◼   ► constantly and you can get there as fast [TS]

00:37:22 ◼   ► as you can [TS]

00:37:23 ◼   ► a podcast you're probably listening to [TS]

00:37:25 ◼   ► while doing something else whether it's [TS]

00:37:27 ◼   ► working driving whatever the case you're [TS]

00:37:29 ◼   ► less physically engaged in the activity [TS]

00:37:32 ◼   ► so you're less likely i think just get [TS]

00:37:33 ◼   ► the ad it's it's just such a different [TS]

00:37:35 ◼   ► environment that it just happens to work [TS]

00:37:38 ◼   ► way better for ads so for some reason [TS]

00:37:41 ◼   ► this handful of big podcasters allegedly [TS]

00:37:45 ◼   ► met with some people and apple allegedly [TS]

00:37:48 ◼   ► trying to get them to say well we want [TS]

00:37:51 ◼   ► we want to basically do like web levels [TS]

00:37:53 ◼   ► of data tracking and we want Apple to [TS]

00:37:57 ◼   ► put that in there at because that's what [TS]

00:37:59 ◼   ► we can have we can really have it done [TS]

00:38:00 ◼   ► is to put these things in apps it the [TS]

00:38:02 ◼   ► implication there is because they want [TS]

00:38:04 ◼   ► their business models to be more like [TS]

00:38:06 ◼   ► the web and that just seems insane to me [TS]

00:38:09 ◼   ► because the web is in such shambles and [TS]

00:38:13 ◼   ► we have it great over here in podcast [TS]

00:38:15 ◼   ► land they don't know how lucky they are [TS]

00:38:17 ◼   ► that the web does these data things [TS]

00:38:20 ◼   ► because it has 24 most sites to get [TS]

00:38:23 ◼   ► anything at all [TS]

00:38:24 ◼   ► not because that is the inevitable way [TS]

00:38:27 ◼   ► forward to quote grow your business [TS]

00:38:30 ◼   ► podcasting is not new it is not even i [TS]

00:38:34 ◼   ► would even say it's booming I think it's [TS]

00:38:37 ◼   ► growing steadily the same way it has for [TS]

00:38:40 ◼   ► 10 years and if you look at like podcast [TS]

00:38:43 ◼   ► growth it's not a hockey stick curve [TS]

00:38:46 ◼   ► it's basically a line and everyone's [TS]

00:38:49 ◼   ► everyone who thinks it's new it's just [TS]

00:38:51 ◼   ► like it's like to tip the iceberg thing [TS]

00:38:53 ◼   ► like they were finally put out of the [TS]

00:38:54 ◼   ► ocean where it's like they think oh my [TS]

00:38:55 ◼   ► god this is here all of a sudden in [TS]

00:38:57 ◼   ► reality like no it's been growing the [TS]

00:38:58 ◼   ► entire time on the oceans didn't see it [TS]

00:39:00 ◼   ► there that there's basically the debate [TS]

00:39:03 ◼   ► over whether podcasting needs to change [TS]

00:39:08 ◼   ► in order to enable quote growth or two [TS]

00:39:12 ◼   ► mature or something and this what what [TS]

00:39:14 ◼   ► angered me so much for this article [TS]

00:39:16 ◼   ► in addition to all the things that got [TS]

00:39:18 ◼   ► like factually wrong or misleading it [TS]

00:39:20 ◼   ► basically stated as given as fact that [TS]

00:39:23 ◼   ► podcasting was outgrowing its roots and [TS]

00:39:26 ◼   ► needed to change the way it operates to [TS]

00:39:30 ◼   ► be more like the web [TS]

00:39:32 ◼   ► I very strongly disagree with that i'm [TS]

00:39:35 ◼   ► not saying the podcasting should never [TS]

00:39:36 ◼   ► change but I am saying i don't think it [TS]

00:39:39 ◼   ► needs to change in this way right now [TS]

00:39:41 ◼   ► and possibly ever because this is a [TS]

00:39:44 ◼   ► different medium it works very [TS]

00:39:45 ◼   ► differently and the idea that a few [TS]

00:39:48 ◼   ► people most of whom come from the web [TS]

00:39:51 ◼   ► and ad tech world's think the podcast [TS]

00:39:53 ◼   ► should work more like the web [TS]

00:39:55 ◼   ► first of all I find that baffling [TS]

00:39:56 ◼   ► because I said the web sucks and and [TS]

00:39:59 ◼   ► second of all I i think that is that is [TS]

00:40:01 ◼   ► a bad argument it but it doesn't follow [TS]

00:40:03 ◼   ► like that you can't make that argument [TS]

00:40:04 ◼   ► without support that showing that [TS]

00:40:06 ◼   ► somehow podcasting is really suffering [TS]

00:40:08 ◼   ► without this and is declining and needs [TS]

00:40:10 ◼   ► this to survive and I see no evidence of [TS]

00:40:13 ◼   ► that at all in fact i'm doing the [TS]

00:40:14 ◼   ► opposite i'm seeing podcasting is [TS]

00:40:15 ◼   ► growing and is doing very well [TS]

00:40:17 ◼   ► going to the to the apple site like what [TS]

00:40:19 ◼   ► can Apple do apple is a directory [TS]

00:40:23 ◼   ► they're the biggest directory and they [TS]

00:40:25 ◼   ► had this big editorial section where [TS]

00:40:27 ◼   ► they can promote shows which they do and [TS]

00:40:29 ◼   ► as far as i know they're the only people [TS]

00:40:30 ◼   ► who who invest a lot of human effort to [TS]

00:40:33 ◼   ► actually make editorial podcast pics in [TS]

00:40:36 ◼   ► lots of different categories every week [TS]

00:40:37 ◼   ► and around the world i think so like [TS]

00:40:41 ◼   ► that you know they're already doing a [TS]

00:40:42 ◼   ► lot of editorial side [TS]

00:40:43 ◼   ► I don't know what else they could do on [TS]

00:40:45 ◼   ► the editorial side I think I think like [TS]

00:40:46 ◼   ► they're doing they're already doing way [TS]

00:40:49 ◼   ► more than anybody could be expected to [TS]

00:40:51 ◼   ► do given that they're making a little [TS]

00:40:53 ◼   ► money off of podcasting I think they're [TS]

00:40:54 ◼   ► doing a very good job APPL I think [TS]

00:40:56 ◼   ► editorially I think they're set we [TS]

00:40:59 ◼   ► should be thankful to do as much as they [TS]

00:41:00 ◼   ► as they do and then you have the Apple [TS]

00:41:04 ◼   ► player and this is kind of where it so [TS]

00:41:07 ◼   ► the a podcast players the most popular [TS]

00:41:08 ◼   ► podcast playing app the one built and [TS]

00:41:10 ◼   ► built into iOS I don't know how itunes [TS]

00:41:12 ◼   ► does anymore the desktop i think it's [TS]

00:41:13 ◼   ► pretty small probably but but the 1i OS [TS]

00:41:16 ◼   ► that comes comes with iOS called [TS]

00:41:17 ◼   ► podcasts from Apple the purple icon that [TS]

00:41:20 ◼   ► is the most popular pockets on the road [TS]

00:41:21 ◼   ► has something like sixty percent [TS]

00:41:22 ◼   ► sixty-seven percent of podcast downloads [TS]

00:41:26 ◼   ► according to most people and so they're [TS]

00:41:28 ◼   ► basically pushing up [TS]

00:41:29 ◼   ► to say the stats we get now are not [TS]

00:41:31 ◼   ► enough we want you to do two things for [TS]

00:41:34 ◼   ► us we want you to a give us as much data [TS]

00:41:36 ◼   ► as you can about the people so tell us [TS]

00:41:38 ◼   ► like how many downloads into your app [TS]

00:41:40 ◼   ► actually listen to where they listen you [TS]

00:41:42 ◼   ► know where they stopped playing episode [TS]

00:41:44 ◼   ► like what exactly what time stamp down [TS]

00:41:46 ◼   ► to the second so we can optimize your [TS]

00:41:47 ◼   ► content and tweak our storytelling [TS]

00:41:50 ◼   ► abilities and their advertisers can ask [TS]

00:41:52 ◼   ► how many people actually heard our [TS]

00:41:53 ◼   ► entire ads they can then I guess not pay [TS]

00:41:56 ◼   ► us like I get a lot of these things [TS]

00:41:59 ◼   ► don't make sense when you think them [TS]

00:42:01 ◼   ► through that I don't know why why [TS]

00:42:03 ◼   ► because we asking for these things [TS]

00:42:05 ◼   ► anyway so that's that's part one is that [TS]

00:42:08 ◼   ► they want Apple to to add all this [TS]

00:42:10 ◼   ► creepy data tracking to their player app [TS]

00:42:12 ◼   ► and then to report it to the podcast in [TS]

00:42:15 ◼   ► some way and once again I think Jason's [TS]

00:42:17 ◼   ► now on my curly on upgrade this past [TS]

00:42:19 ◼   ► week I did a very very good job of [TS]

00:42:21 ◼   ► covering exactly like what the kind of [TS]

00:42:23 ◼   ► implications of this would be and how [TS]

00:42:25 ◼   ► like just that the scale of the [TS]

00:42:27 ◼   ► operation this would entail to even do [TS]

00:42:29 ◼   ► this if they wanted to and how useful [TS]

00:42:31 ◼   ► the data would actually be considering [TS]

00:42:33 ◼   ► that it's not that it like it isn't all [TS]

00:42:36 ◼   ► listeners its depending on the show [TS]

00:42:39 ◼   ► somewhere between like probably 20 and [TS]

00:42:41 ◼   ► seventy percent of listeners so you know [TS]

00:42:44 ◼   ► that's and it might not be [TS]

00:42:45 ◼   ► representative sample so it's you know [TS]

00:42:47 ◼   ► it the quality of the David they would [TS]

00:42:49 ◼   ► get woody wood itself being questioned [TS]

00:42:51 ◼   ► even if they got it and in the process [TS]

00:42:53 ◼   ► then getting it and the the systems [TS]

00:42:56 ◼   ► involved the implementation of that [TS]

00:42:57 ◼   ► would be a huge mess not to mention all [TS]

00:42:59 ◼   ► the ethical and quality issues it would [TS]

00:43:02 ◼   ► then create the incentives that would [TS]

00:43:04 ◼   ► create with podcast creation with with [TS]

00:43:07 ◼   ► these pro podcasters to like structure [TS]

00:43:09 ◼   ► shows differently so they would boost [TS]

00:43:10 ◼   ► these numbers and in these little tiny [TS]

00:43:12 ◼   ► ways that would kind of sacrifice [TS]

00:43:14 ◼   ► quality or overall flow but how it would [TS]

00:43:18 ◼   ► give us five percent move this month you [TS]

00:43:19 ◼   ► know because you can say now that would [TS]

00:43:21 ◼   ► never happen but look at the web it [TS]

00:43:22 ◼   ► happens it always happens [TS]

00:43:24 ◼   ► so you know let's not kid ourselves that [TS]

00:43:26 ◼   ► would definitely happen so you have this [TS]

00:43:29 ◼   ► made this massive problematic request of [TS]

00:43:32 ◼   ► the more data then you also have three [TS]

00:43:35 ◼   ► the request of podcasters that Apple [TS]

00:43:37 ◼   ► enable other business models and what [TS]

00:43:40 ◼   ► they basically mean is enable away for [TS]

00:43:42 ◼   ► people to pay for our show [TS]

00:43:43 ◼   ► you know there's there's already ways to [TS]

00:43:45 ◼   ► pay for podcasts lots of podcast do i [TS]

00:43:48 ◼   ► know this because overcast doesn't [TS]

00:43:50 ◼   ► support their feeds and I hear from all [TS]

00:43:52 ◼   ► their fans everyday but there's already [TS]

00:43:56 ◼   ► ways to do things like paid feeds [TS]

00:43:59 ◼   ► members only feeds whether it's [TS]

00:44:00 ◼   ► password-protected or its hidden URL to [TS]

00:44:03 ◼   ► support those thanks Jason idea to [TS]

00:44:05 ◼   ► support please subscribe 26 colors you [TS]

00:44:09 ◼   ► know the password stuff I don't support [TS]

00:44:10 ◼   ► and and some a lot of them like that tho [TS]

00:44:12 ◼   ► members only area or or paid podcast [TS]

00:44:15 ◼   ► that aren't even distributed as podcast [TS]

00:44:16 ◼   ► files then feed you you like sign up [TS]

00:44:18 ◼   ► with their website and you can download [TS]

00:44:20 ◼   ► the audio files there are lots of ways [TS]

00:44:22 ◼   ► to do this the biggest way to do this [TS]

00:44:24 ◼   ► though Apple made in 2008 called the app [TS]

00:44:28 ◼   ► store this is what most people do if [TS]

00:44:31 ◼   ► they want to have a paid podcast they [TS]

00:44:33 ◼   ► release their own app to play their [TS]

00:44:36 ◼   ► podcast which gives them all the [TS]

00:44:39 ◼   ► capabilities that the podcasters are [TS]

00:44:41 ◼   ► asking Apple for allegedly that already [TS]

00:44:43 ◼   ► exists its existed for eight years [TS]

00:44:46 ◼   ► it's called the App Store you can make [TS]

00:44:48 ◼   ► your app you can charge whatever you [TS]

00:44:50 ◼   ► want for the app you can have in-app [TS]

00:44:52 ◼   ► purchase in the app you can control the [TS]

00:44:54 ◼   ► entire player experience and do all the [TS]

00:44:56 ◼   ► creepy data tracking you want that's [TS]

00:44:58 ◼   ► already there many podcasts have their [TS]

00:45:01 ◼   ► own apps [TS]

00:45:02 ◼   ► this is not a new thing and it works [TS]

00:45:04 ◼   ► okay i don't know anybody who makes a [TS]

00:45:07 ◼   ► ton of their of their listenership or [TS]

00:45:09 ◼   ► money that way but they make some it's [TS]

00:45:11 ◼   ► fine [TS]

00:45:12 ◼   ► so you know what if that's the kind of [TS]

00:45:14 ◼   ► system you want it already exists and [TS]

00:45:16 ◼   ► take it from a developer i guarantee you [TS]

00:45:19 ◼   ► that whatever Apple would do with the [TS]

00:45:21 ◼   ► podcast app store with the podcast or [TS]

00:45:24 ◼   ► that that everyone's apparently asking [TS]

00:45:25 ◼   ► for would be worse [TS]

00:45:27 ◼   ► that would be a worse system than just [TS]

00:45:30 ◼   ► making your nap [TS]

00:45:31 ◼   ► you don't want that trust me like either [TS]

00:45:34 ◼   ► way apples taking 30-percent let's be [TS]

00:45:36 ◼   ► honest here I mean we know that they're [TS]

00:45:38 ◼   ► taking at least thirty percent either [TS]

00:45:39 ◼   ► way you know at least in the app store [TS]

00:45:41 ◼   ► it's only thirty percent if you if they [TS]

00:45:42 ◼   ► make their own pocket store because the [TS]

00:45:44 ◼   ► opportunity to set a new rate might be [TS]

00:45:46 ◼   ► hired at Apple's services company so you [TS]

00:45:48 ◼   ► believe me you don't want the head that [TS]

00:45:50 ◼   ► you understand why they don't want to [TS]

00:45:51 ◼   ► make their own app like it isn't it [TS]

00:45:53 ◼   ► obvious like the fragmentation problem [TS]

00:45:56 ◼   ► that if [TS]

00:45:56 ◼   ► everyone has their own app like they'd [TS]

00:45:57 ◼   ► be the advancement of the app store is [TS]

00:46:00 ◼   ► the one place you go to get all the [TS]

00:46:01 ◼   ► software instead of having to go to [TS]

00:46:02 ◼   ► individual developers website that [TS]

00:46:04 ◼   ► discoverability problems and making [TS]

00:46:05 ◼   ► people aware and came to fatigue as kind [TS]

00:46:08 ◼   ► of like we have an apple TV that like [TS]

00:46:09 ◼   ► that the fatigue of like I don't want to [TS]

00:46:12 ◼   ► listen to this podcast together this a [TS]

00:46:13 ◼   ► priority that podcast that app like your [TS]

00:46:16 ◼   ► kind of like when when books for [TS]

00:46:17 ◼   ► individual apps back when Apple was [TS]

00:46:19 ◼   ► allowing that you get one book is an [TS]

00:46:20 ◼   ► individual app it's just it's a lot of [TS]

00:46:22 ◼   ► fragmentation and everybody good that [TS]

00:46:24 ◼   ► it's really hard to get attention from [TS]

00:46:27 ◼   ► anybody and I can build the sort of [TS]

00:46:28 ◼   ► level playing clear that you were [TS]

00:46:30 ◼   ► talking about before is an advantage of [TS]

00:46:32 ◼   ► saying like Apple you dissemble met this [TS]

00:46:33 ◼   ► stuff is sort of the baseline within the [TS]

00:46:36 ◼   ► only podcast player app that matters the [TS]

00:46:38 ◼   ► built-in appleone as far as these people [TS]

00:46:39 ◼   ► are concerned allegedly in this in this [TS]

00:46:41 ◼   ► article here then we wouldn't have to [TS]

00:46:44 ◼   ► fight for the attention to get our app [TS]

00:46:46 ◼   ► downloaded and it really is a barrier to [TS]

00:46:48 ◼   ► people like people don't want to have to [TS]

00:46:49 ◼   ► download a new app forever it's like [TS]

00:46:52 ◼   ► having to download a new app for [TS]

00:46:53 ◼   ► removing your policy is a rather just go [TS]

00:46:54 ◼   ► to a store and be able to render by the [TS]

00:46:56 ◼   ► movie and you want to go to 17 different [TS]

00:46:57 ◼   ► stores and that there are still multiple [TS]

00:46:59 ◼   ► stores but it was one per pod cast [TS]

00:47:01 ◼   ► that's bad [TS]

00:47:02 ◼   ► so I kind of what i'm trying to do [TS]

00:47:04 ◼   ► reading this article is put myself into [TS]

00:47:06 ◼   ► perhaps not the headspace of the [TS]

00:47:08 ◼   ► theoretical people who talk to apple but [TS]

00:47:11 ◼   ► the headspace of the author of this [TS]

00:47:13 ◼   ► article because a lot of things this [TS]

00:47:15 ◼   ► article are not quotes are not and are [TS]

00:47:17 ◼   ► not like sentiments attributed to people [TS]

00:47:20 ◼   ► who supposedly met with Apple but rather [TS]

00:47:22 ◼   ► just stated [TS]

00:47:23 ◼   ► yeah in what looks like the authors [TS]

00:47:24 ◼   ► voice presumably informed by the I don't [TS]

00:47:29 ◼   ► know by accounts of the meeting and I'm [TS]

00:47:31 ◼   ► trying to let try to figure out like why [TS]

00:47:34 ◼   ► is it that the author or the people that [TS]

00:47:37 ◼   ► the author spoke to believe these things [TS]

00:47:39 ◼   ► about podcasting like what is I know [TS]

00:47:43 ◼   ► what what what what are we missing visit [TS]

00:47:45 ◼   ► you I think you've outlined pretty [TS]

00:47:46 ◼   ► well-liked from our perspective doesn't [TS]

00:47:48 ◼   ► make any sense but our perspectives and [TS]

00:47:49 ◼   ► the only perspective and I think the [TS]

00:47:51 ◼   ► best thing I've come up with is that if [TS]

00:47:55 ◼   ► you want to if you want to reach a [TS]

00:47:58 ◼   ► bigger audience like podcasts are the [TS]

00:48:01 ◼   ► size of they are serial is way bigger [TS]

00:48:03 ◼   ► than lots of podcasts this american life [TS]

00:48:05 ◼   ► is way bigger but that kind of barely [TS]

00:48:06 ◼   ► house because it is built it audience on [TS]

00:48:08 ◼   ► the radio and not [TS]

00:48:09 ◼   ► as a podcast right um if you want to go [TS]

00:48:12 ◼   ► really big with that big audience i [TS]

00:48:15 ◼   ► means I suppose high production values [TS]

00:48:19 ◼   ► across more to make shows that good the [TS]

00:48:21 ◼   ► battery know if that's true but like I'm [TS]

00:48:22 ◼   ► trying again i'm trying to get in their [TS]

00:48:24 ◼   ► head in there thinking like I think it's [TS]

00:48:25 ◼   ► loosely correlated high production [TS]

00:48:26 ◼   ► values can result in better shows they [TS]

00:48:28 ◼   ► do sometimes do something better shows [TS]

00:48:30 ◼   ► but they are they don't always and they [TS]

00:48:32 ◼   ► aren't always required right but anyway [TS]

00:48:34 ◼   ► they're going for if you were going for [TS]

00:48:35 ◼   ► a much bigger audience part of that [TS]

00:48:37 ◼   ► would also be going for bigger [TS]

00:48:39 ◼   ► advertiser's advertisers who are used to [TS]

00:48:43 ◼   ► who would not bother advertising on the [TS]

00:48:47 ◼   ► numbers the most podcast put up and if [TS]

00:48:50 ◼   ► you want big advertisers big advertisers [TS]

00:48:53 ◼   ► have been conditioned by all the crap on [TS]

00:48:55 ◼   ► the web that you just talked about want [TS]

00:48:57 ◼   ► this information that is not available [TS]

00:48:59 ◼   ► from podcast so it's kind of like we [TS]

00:49:01 ◼   ► want to go really big we want to go mass [TS]

00:49:03 ◼   ► market and by the way when you go [TS]

00:49:04 ◼   ► mass-market your CPMs go down because [TS]

00:49:07 ◼   ► mass-market like we're gonna make a show [TS]

00:49:09 ◼   ► for everybody everybody is not as [TS]

00:49:11 ◼   ► valuable as people who are SuperDuper [TS]

00:49:13 ◼   ► into model trains because it if you have [TS]

00:49:15 ◼   ► a podcast that you know for people who [TS]

00:49:17 ◼   ► are SuperDuper into model trains model [TS]

00:49:19 ◼   ► trains manufacturers will pay a lot for [TS]

00:49:21 ◼   ► that right [TS]

00:49:22 ◼   ► whereas if you're gonna have our podcast [TS]

00:49:24 ◼   ► isn't dubai everyone everyone is not a [TS]

00:49:26 ◼   ► great demo or like our podcast listen to [TS]

00:49:29 ◼   ► it but you know like you really the the [TS]

00:49:31 ◼   ► reason podcast get such icp-ms and the [TS]

00:49:33 ◼   ► reason i think a lot of tech podcast get [TS]

00:49:35 ◼   ► icp-ms is it's a it's a narrow [TS]

00:49:38 ◼   ► self-selecting audience based on the [TS]

00:49:39 ◼   ► topic and those audiences can be much [TS]

00:49:42 ◼   ► more valuable than the mass audiences so [TS]

00:49:44 ◼   ► anyway if you be want to make podcast [TS]

00:49:47 ◼   ► way bigger and sell to a mass audience [TS]

00:49:48 ◼   ► and your CPM goes down you really need [TS]

00:49:51 ◼   ► the tools that will let you get cold to [TS]

00:49:53 ◼   ► put an advertisement on your thing or [TS]

00:49:55 ◼   ► you know talk to proctor and gamble or [TS]

00:49:56 ◼   ► whatever like these really big things [TS]

00:50:00 ◼   ► that you know by super bowl ads and are [TS]

00:50:03 ◼   ► you have huge ad budgets and I think [TS]

00:50:06 ◼   ► that's kind of the chicken egg thing [TS]

00:50:07 ◼   ► they're trying to go it's like podcast [TS]

00:50:09 ◼   ► is it looks like it also wasted medium [TS]

00:50:11 ◼   ► from the perspective of these these that [TS]

00:50:12 ◼   ► people who are going to want to go for a [TS]

00:50:14 ◼   ► big audience like I bet many more people [TS]

00:50:16 ◼   ► would go for any other thing about radio [TS]

00:50:18 ◼   ► like you have [TS]

00:50:19 ◼   ► you know every kind of mass advertiser [TS]

00:50:22 ◼   ► be on the radio because like all this [TS]

00:50:23 ◼   ► reaches everybody but the everybody [TS]

00:50:25 ◼   ► model is so different than the current [TS]

00:50:26 ◼   ► podcasting while I think what they want [TS]

00:50:28 ◼   ► to happen is please make a world where [TS]

00:50:31 ◼   ► coca-cola will advertise and here are [TS]

00:50:33 ◼   ► the ingredients we see that will hook up [TS]

00:50:36 ◼   ► all the pieces in this chain so that we [TS]

00:50:37 ◼   ► will have a podcast that plays 250 [TS]

00:50:39 ◼   ► million people and that really big [TS]

00:50:41 ◼   ► companies pay for ads or at a tremendous [TS]

00:50:43 ◼   ► rate and a tremendously mostly p.m. but [TS]

00:50:46 ◼   ► we'll make it up in volume and now we [TS]

00:50:48 ◼   ► are big player and we will just squish [TS]

00:50:50 ◼   ► all the other shows and we'll make [TS]

00:50:51 ◼   ► cereal look like a little silly NPR [TS]

00:50:53 ◼   ► fluke i don't have enough cereals NPR [TS]

00:50:55 ◼   ► sorry pris see over the holidays and [TS]

00:50:59 ◼   ► that and like and that's so outside our [TS]

00:51:02 ◼   ► understanding of podcasts and our little [TS]

00:51:03 ◼   ► text circle and our nerdy podcast and [TS]

00:51:05 ◼   ► stuff like that I don't necessarily [TS]

00:51:08 ◼   ► think that that can't and shouldn't [TS]

00:51:11 ◼   ► exist but like as a goal I kind of see [TS]

00:51:16 ◼   ► it as well as something to that like [TS]

00:51:18 ◼   ► imagine if you have the podcast [TS]

00:51:20 ◼   ► everybody let's do see really seems like [TS]

00:51:22 ◼   ► it was most people you know like it's [TS]

00:51:24 ◼   ► just been compared to other podcast it's [TS]

00:51:25 ◼   ► not as if someone came out with the the [TS]

00:51:28 ◼   ► equivalent of you know Star Wars 1977 [TS]

00:51:31 ◼   ► like the movie that everybody and [TS]

00:51:33 ◼   ► generation saw there's no podcast [TS]

00:51:35 ◼   ► equivalent to that yet and they could be [TS]

00:51:37 ◼   ► going for it and I think that's an [TS]

00:51:38 ◼   ► interesting goal and interesting to [TS]

00:51:41 ◼   ► aspire to but the way the things they're [TS]

00:51:44 ◼   ► asking for a are informed by the web and [TS]

00:51:45 ◼   ► like you said like that's pretty stupid [TS]

00:51:47 ◼   ► and be like the whole what they're [TS]

00:51:49 ◼   ► asking Apple to do I don't understand [TS]

00:51:51 ◼   ► why maybe they haven't been burned [TS]

00:51:53 ◼   ► enough by this but asking Apple to a [TS]

00:51:54 ◼   ► building's analytics into your app and [TS]

00:51:57 ◼   ► make you know it and subscriptions and [TS]

00:51:59 ◼   ► stuff like that and of course there are [TS]

00:52:00 ◼   ► so many things that only Apple can do [TS]

00:52:01 ◼   ► because their platform level things or [TS]

00:52:03 ◼   ► have to do with the app store and [TS]

00:52:05 ◼   ► there's only one way to get software on [TS]

00:52:06 ◼   ► your things through the app store again [TS]

00:52:08 ◼   ► focusing on iOS but i'm sure they make [TS]

00:52:10 ◼   ► the same pitch to google it google get [TS]

00:52:12 ◼   ► on google play thing going on over there [TS]

00:52:13 ◼   ► but were they successful in lobbying [TS]

00:52:16 ◼   ► apple for the things they supposedly [TS]

00:52:18 ◼   ► once they will just let you know that in [TS]

00:52:20 ◼   ► their wildest dreams what they will have [TS]

00:52:21 ◼   ► successfully done is created youtube [TS]

00:52:23 ◼   ► which is terrible for just over a [TS]

00:52:25 ◼   ► situation where the only reasonable way [TS]

00:52:28 ◼   ► to make money with video on the web is [TS]

00:52:31 ◼   ► through YouTube and YouTube controls [TS]

00:52:32 ◼   ► army [TS]

00:52:33 ◼   ► music yeah youtube controls everything [TS]

00:52:35 ◼   ► about it and there's no competition and [TS]

00:52:37 ◼   ► they can change the terms of the same [TS]

00:52:39 ◼   ► time what the hell you going to do [TS]

00:52:40 ◼   ► because it's YouTube like why would you [TS]

00:52:42 ◼   ► ask me that why would you get you are [TS]

00:52:44 ◼   ► you know again [TS]

00:52:45 ◼   ► tapos credit or whatever or capitals [TS]

00:52:48 ◼   ► apathy or whatever like they're probably [TS]

00:52:49 ◼   ► not going to do any of this stuff but if [TS]

00:52:51 ◼   ► they did it would be terrible for [TS]

00:52:53 ◼   ► everyone involved both the big guys [TS]

00:52:55 ◼   ► because they would just be putting [TS]

00:52:56 ◼   ► themselves under the thumb of apple and [TS]

00:52:58 ◼   ► for the small people who were like no we [TS]

00:53:00 ◼   ► don't want that we like to be free and [TS]

00:53:01 ◼   ► open or whatever like so it's a terrible [TS]

00:53:03 ◼   ► doomsday scenario if they got what they [TS]

00:53:06 ◼   ► wanted because it would it would just [TS]

00:53:07 ◼   ► make it dysfunction all the way you [TS]

00:53:09 ◼   ► talked about for the web and the data [TS]

00:53:11 ◼   ► and the in ever decreasing CPMs in the [TS]

00:53:13 ◼   ► Indian the perverse incentives in the [TS]

00:53:14 ◼   ► fraud and everything like that and you [TS]

00:53:16 ◼   ► would be shoveling all the power in the [TS]

00:53:18 ◼   ► market to this one gatekeeper just [TS]

00:53:20 ◼   ► because you didn't write one right here [TS]

00:53:21 ◼   ► on happen because you couldn't abide to [TS]

00:53:23 ◼   ► have simple open system with RSS VHP [TS]

00:53:25 ◼   ► suggest it wouldn't didn't give you the [TS]

00:53:27 ◼   ► analytics you like it's it's such a [TS]

00:53:29 ◼   ► terrible thing to want like and I I kind [TS]

00:53:32 ◼   ► of see where they're coming from like we [TS]

00:53:33 ◼   ► want the big breakout hit and we need [TS]

00:53:35 ◼   ► this data and we need these tools but I [TS]

00:53:37 ◼   ► feel like you should work that out so [TS]

00:53:39 ◼   ► hard for me to talk with us even [TS]

00:53:40 ◼   ► accepting the premise that these things [TS]

00:53:42 ◼   ► happen in the article weather said it [TS]

00:53:43 ◼   ► but because they didn't end it did but [TS]

00:53:46 ◼   ► you should be talking to coca-cola about [TS]

00:53:48 ◼   ► how they should be ok with you know [TS]

00:53:52 ◼   ► funding this podcast for celebrities [TS]

00:53:54 ◼   ► that you think millions and millions of [TS]

00:53:55 ◼   ► people are going to listen to without [TS]

00:53:56 ◼   ► the obsessive data that they think they [TS]

00:53:59 ◼   ► should technically be able to get that [TS]

00:54:01 ◼   ► coca-cola picture back to the olden days [TS]

00:54:03 ◼   ► when people feel that little paper forms [TS]

00:54:05 ◼   ► after they watch television shows and [TS]

00:54:06 ◼   ► you and you bought you bought [TS]

00:54:08 ◼   ► advertisement based on that and now [TS]

00:54:10 ◼   ► we're going to tell you a precise number [TS]

00:54:11 ◼   ► of downloads and you won't do it because [TS]

00:54:13 ◼   ► it's just not enough data and you need [TS]

00:54:14 ◼   ► to know the exact demos and again where [TS]

00:54:15 ◼   ► they live what their income is and what [TS]

00:54:17 ◼   ► things that last click on what the last [TS]

00:54:18 ◼   ► boss on amazon what cookies been [TS]

00:54:20 ◼   ► tracking them through their facebook [TS]

00:54:22 ◼   ► clicks for the last it's just I it's [TS]

00:54:26 ◼   ► it's a somewhat admirable goal to try to [TS]

00:54:29 ◼   ► make like a podcast breakout hit but i [TS]

00:54:32 ◼   ► think the supposedly demands of these [TS]

00:54:36 ◼   ► people and in this article are totally [TS]

00:54:39 ◼   ► the wrong way to go about it and one [TS]

00:54:42 ◼   ► tiny passage that highlighted here is to [TS]

00:54:43 ◼   ► finish up like makes me just question [TS]

00:54:46 ◼   ► everything about this is again not a [TS]

00:54:47 ◼   ► quote and not attributed to anything but [TS]

00:54:49 ◼   ► it's a the articles as promotion within [TS]

00:54:52 ◼   ► iTunes which is one of the only reliable [TS]

00:54:54 ◼   ► ways to build an audience particularly [TS]

00:54:55 ◼   ► for a new show is decidedly decided by [TS]

00:54:58 ◼   ► small team blah blah promotion within [TS]

00:55:00 ◼   ► itunes is not not only not one of the [TS]

00:55:05 ◼   ► only reliable ways to build an audience [TS]

00:55:06 ◼   ► but probably one of the worst ways to [TS]

00:55:10 ◼   ► build an audience because it's like it [TS]

00:55:13 ◼   ► if you could guarantee the you would [TS]

00:55:15 ◼   ► have been promoted as the number one [TS]

00:55:16 ◼   ► podcast on itunes for an entire year [TS]

00:55:19 ◼   ► with that build an audience vs say if [TS]

00:55:23 ◼   ► you made a podcast that promise to [TS]

00:55:26 ◼   ► slowly lay out the plot her star wars [TS]

00:55:27 ◼   ► episode 8 episode 8 entirely unpromoted [TS]

00:55:31 ◼   ► in itunes podcast would crush your [TS]

00:55:33 ◼   ► podcast like it's the only reliable way [TS]

00:55:36 ◼   ► to build and you build an audience by [TS]

00:55:37 ◼   ► making things that people like and [TS]

00:55:39 ◼   ► leveraging existing audience is probably [TS]

00:55:42 ◼   ► the best way to build nice but the only [TS]

00:55:44 ◼   ► reliable way like i don't know i can't [TS]

00:55:46 ◼   ► think of a single person who found their [TS]

00:55:48 ◼   ► favorite podcast because it was promoted [TS]

00:55:50 ◼   ► on itunes i'm sure they're out there and [TS]

00:55:51 ◼   ► I'm sure that they'll send us things but [TS]

00:55:52 ◼   ► like it's just a warped view of the [TS]

00:55:54 ◼   ► world of podcast listening like that's [TS]

00:55:57 ◼   ► not how people discovered cereal people [TS]

00:55:59 ◼   ► did not discover cereal because it was [TS]

00:56:00 ◼   ► promoted in itunes it was promoted in [TS]

00:56:02 ◼   ► itunes because people discovered cereal [TS]

00:56:04 ◼   ► like it's you know like there is a place [TS]

00:56:06 ◼   ► for editorial or whatever but if you got [TS]

00:56:08 ◼   ► in your head the itunes is already this [TS]

00:56:11 ◼   ► this kingmaker gatekeeper i-i-i don't [TS]

00:56:14 ◼   ► let your your abdicating all of your [TS]