The Accidental Tech Podcast

164: Waiting for the Bla-Bloop


00:00:00   I like the fact that every time I [TS]

00:00:01   started call i have to click the button [TS]

00:00:03   to say that I want to see the chat even [TS]

00:00:05   though every single time Mr Colley do it [TS]

00:00:07   yeah of all of all the work they've put [TS]

00:00:09   into skype they've never decided to make [TS]

00:00:11   that persistent you know God forbid [TS]

00:00:12   application remember anything that you [TS]

00:00:15   do it it's born in New everyone happy [TS]

00:00:18   birthday [TS]

00:00:20   we have important things to talk about [TS]

00:00:22   so we should dive right in house the [TS]

00:00:24   Tesla not that different from my opinion [TS]

00:00:26   of it last week [TS]

00:00:27   it's amazing like yeah it's just amazing [TS]

00:00:29   I i really am appreciating it more and [TS]

00:00:32   more everyday which and I already [TS]

00:00:34   appreciate it quite a bit so that's [TS]

00:00:35   saying a lot [TS]

00:00:36   I'm very happy with the decision I made [TS]

00:00:38   to go with it I'm also very happy with [TS]

00:00:40   the one I chose to get not getting the [TS]

00:00:42   faster with less range for a lot more [TS]

00:00:43   money i I'm just very happy with it [TS]

00:00:45   now tell me about you tweeted earlier [TS]

00:00:47   today as we record that you put like [TS]

00:00:49   this little teeny tiny USB stick [TS]

00:00:52   what is this all about is this to put [TS]

00:00:54   like a three fish songs because it's [TS]

00:00:56   like a 30 gig stick right so that's like [TS]

00:00:58   three or four fish songs it's 220 a cake [TS]

00:01:00   sticks so it's six fish songs [TS]

00:01:01   fair enough i don't actually need a [TS]

00:01:03   hundred twenty eight gigs of storage in [TS]

00:01:05   my car but it was like 10 bucks more [TS]

00:01:06   than that [TS]

00:01:07   that's what i needed so it's like okay [TS]

00:01:09   just in case i'm sure i will have some [TS]

00:01:11   reason to use under 20k USB stick it was [TS]

00:01:14   like 40 bucks is that all they aren't [TS]

00:01:16   could grief yeah exactly so this is this [TS]

00:01:19   is the first USB stick i've ever [TS]

00:01:21   purchased really i've never really used [TS]

00:01:23   them and I I've accumulated enough like [TS]

00:01:25   little ones from freebies from things [TS]

00:01:27   here and there over the last decade that [TS]

00:01:29   if I ever needed one for like the the [TS]

00:01:32   one time every two years I might [TS]

00:01:34   actually need 1i would just use one of [TS]

00:01:35   those but none of them are big enough [TS]

00:01:37   and and if you wait until 2016 to buy a [TS]

00:01:40   USB stick USB sticks are really good and [TS]

00:01:43   are almost free so I want something very [TS]

00:01:46   very small because this is in the it's [TS]

00:01:47   in the center console of the car it's [TS]

00:01:49   like in the passenger was visible and [TS]

00:01:51   it's protrudes from from a port so [TS]

00:01:53   wanted to be as small as possible [TS]

00:01:55   you know there is a base like this one [TS]

00:01:57   and a sandesh one and the reviews of the [TS]

00:01:59   Santa's gonna haul said that overheated [TS]

00:02:00   constantly and was and like ran weirdly [TS]

00:02:03   hot all the time and land the samsung [TS]

00:02:05   what everyone said that works great [TS]

00:02:06   doesn't overheat like that we're Santa's [TS]

00:02:07   one so I want that and the only the only [TS]

00:02:10   downside of it you know it's incredibly [TS]

00:02:12   fast [TS]

00:02:13   sb3 and has really high quality flash in [TS]

00:02:16   there it's a samsung is really good [TS]

00:02:17   flash i also have samsung external flash [TS]

00:02:20   drive just in a two-and-a-half-inch [TS]

00:02:21   enclosure from a computer because they [TS]

00:02:23   make two gig SD or sorry two terabyte [TS]

00:02:26   ssds now for like 600 bucks and granted [TS]

00:02:29   $16 a lot of money and two terabytes is [TS]

00:02:33   not an earth-shattering amount of space [TS]

00:02:34   and 2016 however a two terabyte SSD that [TS]

00:02:38   exists at all let alone is an affordable [TS]

00:02:40   price is quite something [TS]

00:02:42   yeah so I'm very happy with that because [TS]

00:02:44   it is totally silent and very very fast [TS]

00:02:46   and so I started on my media on there [TS]

00:02:48   anyway so this little samsung stick the [TS]

00:02:51   only flaw in it is that it has this [TS]

00:02:54   giant Samsung logo written on the part [TS]

00:02:57   of it sticks out so I just send it off [TS]

00:02:59   with some you know like sandpaper in [TS]

00:03:01   about five minutes [TS]

00:03:02   I found my garage and it's great so now [TS]

00:03:05   it's a nice blank is a USB Drive that is [TS]

00:03:08   perfect [TS]

00:03:09   turns out USB stick your kind of useful [TS]

00:03:10   sometimes so anyway the reason is there [TS]

00:03:12   my car is a because the car has the [TS]

00:03:16   ability to like many modern car stereos [TS]

00:03:20   to browse folders of mp3 files that you [TS]

00:03:23   put on USB storage medium media and i [TS]

00:03:26   don't think i have to double check but [TS]

00:03:28   I'm i was pretty sure that it didn't [TS]

00:03:29   have the ability to use like the the [TS]

00:03:32   ipod music browsing interface off from [TS]

00:03:35   the iphone that was plugged in so which [TS]

00:03:38   is fine because i actually prefer like [TS]

00:03:39   having folders i can organize things [TS]

00:03:41   because I don't take my entire [TS]

00:03:42   collection in the car because most my [TS]

00:03:45   collection and doesn't matter in the car [TS]

00:03:46   so it's nice to kind of build organized [TS]

00:03:49   into folders and have actually [TS]

00:03:51   subfolders at like so i have a folder [TS]

00:03:53   for fish 2015 and then in that is like [TS]

00:03:56   each 2015 tour like an organized and I [TS]

00:03:58   want which is kind of different from [TS]

00:03:59   what you get in like a typical ipod [TS]

00:04:02   thing and it plays the songs in order [TS]

00:04:05   which thank god it's amazing [TS]

00:04:08   I don't know who who designed whatever [TS]

00:04:10   system many other car manufacturers and [TS]

00:04:14   head unit manufacturers use wear [TS]

00:04:16   whatever you insert it plays the songs [TS]

00:04:19   like alphabetically by song title [TS]

00:04:21   whoever wants to hear things [TS]

00:04:23   alphabetically by song title there are [TS]

00:04:26   two [TS]

00:04:26   orders that you're like to play things [TS]

00:04:28   in either the order that they are on the [TS]

00:04:30   album or shuffle [TS]

00:04:32   nobody ever wants any other order yes [TS]

00:04:35   the i have I don't remember how much [TS]

00:04:38   music I have my car only have about 12 [TS]

00:04:40   gigs that's available to me I believe [TS]

00:04:41   but I almost exclusively listen to stuff [TS]

00:04:44   on my car and even the Bluetooth stack [TS]

00:04:46   is pretty good on my car i find it just [TS]

00:04:49   easier to navigate the eye dr and so [TS]

00:04:51   with that in mind would you why do you [TS]

00:04:53   not use bluetooth on the test i would [TS]

00:04:55   think not having played with it that [TS]

00:04:57   that being able to manipulate things on [TS]

00:04:59   the test would be a lot easier because [TS]

00:05:00   you have that whole big display there [TS]

00:05:02   but i guess if all you really have [TS]

00:05:03   available to you via bluetooth is like [TS]

00:05:04   skip forward skippack play/pause maybe [TS]

00:05:07   it's not really any different than any [TS]

00:05:09   other car [TS]

00:05:10   you're right that having to be displayed [TS]

00:05:12   there actually does make it much more [TS]

00:05:13   useful when you're doing things like [TS]

00:05:14   navigating a USB stick full of folders [TS]

00:05:17   and stuff so that is awesome on there [TS]

00:05:19   you are also right that bluetooth is [TS]

00:05:21   very limited its interaction and making [TS]

00:05:23   this problem worse [TS]

00:05:24   Tesla's bluetooth implementation isn't [TS]

00:05:26   particularly great it's it's an ok one [TS]

00:05:28   but there's a couple of shortcomings the [TS]

00:05:31   biggest one to me is that it doesn't [TS]

00:05:34   display the time elapsed or remaining [TS]

00:05:36   which is really annoying for podcasts [TS]

00:05:39   more more humorously there is some [TS]

00:05:42   method to transfer album art and many [TS]

00:05:44   blue stereos will show album art as [TS]

00:05:47   transferred from anybody [TS]

00:05:48   I think that's actually an apple [TS]

00:05:50   extension to the standard or something [TS]

00:05:51   anyway it doesn't matter [TS]

00:05:52   test doesn't support the album art [TS]

00:05:54   extension or whatever displays albemarle [TS]

00:05:57   over bluetooth so instead they show you [TS]

00:06:00   the album art from some kind of central [TS]

00:06:02   album art database of a fuzzy match of [TS]

00:06:05   whatever title is being supplied by the [TS]

00:06:08   device so it tries to be smart but then [TS]

00:06:10   you end up with completely nonsensical [TS]

00:06:13   random often like slightly risque album [TS]

00:06:17   art when you're listening to like back [TS]

00:06:19   to work [TS]

00:06:19   it's like it's a it makes no sense [TS]

00:06:22   look at the other day was like back to [TS]

00:06:24   work and feeling someone growing a [TS]

00:06:25   bikini like some albums like you gotta [TS]

00:06:27   be kidding me like at that they're [TS]

00:06:29   driving around like my game is my son's [TS]

00:06:31   high school or preschool parking lot and [TS]

00:06:34   and they're like this bikini girl [TS]

00:06:36   showing on my dashboard like oh my god I [TS]

00:06:37   got a little something else [TS]

00:06:39   that's not gonna work it so yeah that is [TS]

00:06:42   very student eh I I hope Tesla improves [TS]

00:06:47   that shortly i'm not i'm not you know [TS]

00:06:50   keep my hopes of your site i know that [TS]

00:06:52   chances are they'll just be had this car [TS]

00:06:54   is for most of the time i have it [TS]

00:06:55   because nobody cares about this area of [TS]

00:06:57   the software accept me but yeah well you [TS]

00:07:02   said you never work at Apple would you [TS]

00:07:03   work at Tesla i mean i don't really want [TS]

00:07:06   to move to California for a job however [TS]

00:07:09   i'll actually did I was thinking [TS]

00:07:11   recently like you know what I what I be [TS]

00:07:12   interested in working for husband and i [TS]

00:07:14   think i think it would be actually [TS]

00:07:15   potentially very interesting it i would [TS]

00:07:19   certainly it would certainly give me [TS]

00:07:21   pause i would certainly consider it not [TS]

00:07:23   you know not to work on any of like the [TS]

00:07:25   fancy electrical stuff because I'm not [TS]

00:07:27   qualified and also don't care but I you [TS]

00:07:30   know to in order to work on like the the [TS]

00:07:33   like in the in dash software the [TS]

00:07:35   touchscreens offer the interface the [TS]

00:07:37   media stuff maybe you know I don't know [TS]

00:07:39   maybe what if you had to leave the house [TS]

00:07:41   change the answer a little bit maybe a [TS]

00:07:46   little [TS]

00:07:46   could I bring hops the whole mm like a [TS]

00:07:50   job for you get up and you getting your [TS]

00:07:53   Tesla and you drive to the office you do [TS]

00:07:55   your work there and then you drive back [TS]

00:07:57   home and you have to do it monday [TS]

00:07:59   through friday and when you take [TS]

00:08:00   vacation you have to tell them and you [TS]

00:08:01   get a certain number of those a year [TS]

00:08:02   reminding you what a job is if i could [TS]

00:08:05   if i can wear my slippers and if i can [TS]

00:08:07   take naps at the office then then yes [TS]

00:08:09   slippers i don't know i think although [TS]

00:08:13   we have some people at work who wear [TS]

00:08:15   socks and some people work who are [TS]

00:08:17   barefoot but I I feel like that is not [TS]

00:08:20   the norm [TS]

00:08:21   do you ever rocky those look strong and [TS]

00:08:23   hope you kidding i mean if you've been [TS]

00:08:26   in the if anyone has ever been in an [TS]

00:08:27   office late in New England you see the [TS]

00:08:32   the mice to come out like I mean you [TS]

00:08:35   just use their let you look over in like [TS]

00:08:37   I was a mouse just hop across the carpet [TS]

00:08:38   and then you think about the people [TS]

00:08:39   walking around all day with socks or [TS]

00:08:41   bare feet in his office tonight [TS]

00:08:43   nope just the big note there [TS]

00:08:47   our first sponsor this week is [TS]

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00:09:18   part is a big deal here their fees are [TS]

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00:09:24   of what i've seen out there and most of [TS]

00:09:26   the services I've used in the past so [TS]

00:09:28   that this is a really really big deal to [TS]

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00:10:13   alright so anonymous wrote in again [TS]

00:10:17   anonymous does that from time to time [TS]

00:10:18   and they cleared something up sort of [TS]

00:10:21   about Apple renewable energy and i was [TS]

00:10:24   wondering and I think a lot of people [TS]

00:10:26   are wondering and are they really using [TS]

00:10:29   renewable energy or they just like doing [TS]

00:10:32   offset sort of thing so anonymous wrote [TS]

00:10:33   apples engaging agreements for 15 to 25 [TS]

00:10:36   years of power from renewable facilities [TS]

00:10:39   by contracting with the wind or solar [TS]

00:10:41   developer and agreeing to a fixed price [TS]

00:10:42   of power over the term so apple doesn't [TS]

00:10:45   physically use this power instead they [TS]

00:10:47   agree to pay the wind or solar operator [TS]

00:10:49   to the fixed price per megawatt-hour of [TS]

00:10:52   energy generated by the farm the [TS]

00:10:54   operator then sells the actual power [TS]

00:10:56   into the local market or utility service [TS]

00:10:59   area where the facility is located [TS]

00:11:00   and I don't know John do you want to [TS]

00:11:03   kinda still this whole economic bit [TS]

00:11:06   after here I believe this anonymous [TS]

00:11:08   person with somebody who works for some [TS]

00:11:10   alternative energy works in the [TS]

00:11:12   alternative energy industry and I don't [TS]

00:11:15   think they were going from any [TS]

00:11:16   first-hand knowledge of contracts but [TS]

00:11:18   just like last time we talked about [TS]

00:11:19   solar and everything in that I think [TS]

00:11:22   some people have a vision in their minds [TS]

00:11:23   of Apple building solar farms and [TS]

00:11:27   connecting a big wire from the solar [TS]

00:11:28   farms to their facilities which may be a [TS]

00:11:30   thing that happens in certain [TS]

00:11:31   circumstances depending on the geography [TS]

00:11:33   and the available existing alternative [TS]

00:11:35   energy sources and then other people are [TS]

00:11:37   imagining all apple is doing is buy [TS]

00:11:40   offsets from some distant land and just [TS]

00:11:42   saying we'll pay you for that energy and [TS]

00:11:45   that offsets the energy were taken from [TS]

00:11:46   our local power provider and then you [TS]

00:11:48   give that energy to the people who live [TS]

00:11:49   near the existing solar wind farm and I [TS]

00:11:53   imagine they do all those things and [TS]

00:11:54   this feedback we had more detail in [TS]

00:11:56   terms of the specifics of the agreement [TS]

00:11:59   of not just that they're paying for [TS]

00:12:00   energy you know elsewhere because like [TS]

00:12:02   there's a you know solar power facility [TS]

00:12:04   miles and miles away and they're not [TS]

00:12:05   gonna like run a wire from that to them [TS]

00:12:07   you know but that there is not even that [TS]

00:12:10   the entered these contracts where they [TS]

00:12:12   say will pay you a certain amount every [TS]

00:12:14   month for you know for each [TS]

00:12:16   megawatt-hour of energy and it's not [TS]

00:12:19   like a bet between the alternative [TS]

00:12:20   energy provider and apple because if it [TS]

00:12:23   turns out that the price to generate the [TS]

00:12:25   energy was lower than what Apple agreed [TS]

00:12:27   to pay then that's good because the the [TS]

00:12:31   universe solar operator says we only [TS]

00:12:33   have to pay you know two cents per [TS]

00:12:34   megawatt hour and you're buying it from [TS]

00:12:35   us for for a dollar per megawatt-hour we [TS]

00:12:37   get to keep the difference and the [TS]

00:12:38   reverse is true too if it costs the [TS]

00:12:40   solar energy provider always turns out [TS]

00:12:42   this month that crosses ten bucks per [TS]

00:12:43   megawatt-hour an apple agreed to pay us [TS]

00:12:45   a one-dollar we just have to eat that [TS]

00:12:47   nine dollars per megawatt hour so that [TS]

00:12:49   the key financial deal here because if [TS]

00:12:52   this comes in was talking about how [TS]

00:12:53   Apple can do this because I have all [TS]

00:12:54   this money to burn [TS]

00:12:55   is that an indie luv this kind there's [TS]

00:12:57   no upfront payment for the power of the [TS]

00:12:59   facility already exists all apple has to [TS]

00:13:01   do is enter into a contract with them [TS]

00:13:02   and have this agreed-upon price in this [TS]

00:13:04   particular arrangement i think what is [TS]

00:13:06   it called a contract for differences [TS]

00:13:08   it's called so you don't necessarily [TS]

00:13:10   even have to have a lot of capital if [TS]

00:13:12   you [TS]

00:13:13   and enter into one of these agreements [TS]

00:13:14   and it's just a matter of striking a [TS]

00:13:16   good deal based on what you think it [TS]

00:13:19   will actually cost over the long term to [TS]

00:13:21   generate this power from this particular [TS]

00:13:22   facility so anyway the world was weird [TS]

00:13:25   and that is a a detail that's not [TS]

00:13:27   particularly important it's not as of [TS]

00:13:28   apples being disingenuous because buying [TS]

00:13:31   offsets are entering into these [TS]

00:13:32   agreements or paying for someone who [TS]

00:13:34   lives near solar facility to get that [TS]

00:13:35   energy from the solar facility while you [TS]

00:13:36   get it from the coal fire plants like [TS]

00:13:38   it's all it all comes out in the wash [TS]

00:13:40   we're all on the same plan it's all the [TS]

00:13:41   same atmosphere all the same co2 and if [TS]

00:13:43   Apple didn't do this and didn't pay for [TS]

00:13:45   these renewables no matter who is [TS]

00:13:46   actually getting those specific [TS]

00:13:47   electrons I would make a difference is [TS]

00:13:49   what you're looking for is total you [TS]

00:13:51   know total co2 output of the planet and [TS]

00:13:54   not you know whether it's like right [TS]

00:13:56   next to you or right next to someone [TS]

00:13:57   else anyway I thought it was interesting [TS]

00:13:59   alright so have all of us switch to [TS]

00:14:03   purple safari i am using it on my work [TS]

00:14:05   computer I just tonight installed on my [TS]

00:14:07   imac but haven't started using it yet i [TS]

00:14:09   should note actually as I forgot about [TS]

00:14:11   this follow-up the beta of one password [TS]

00:14:15   for sure in died at this point they [TS]

00:14:17   might have released a new non beta [TS]

00:14:19   version but anyway the beta of 1password [TS]

00:14:21   supports the new purple safari so if you [TS]

00:14:25   are having the same woes that I was you [TS]

00:14:28   can run the beta additionally there's a [TS]

00:14:29   switch and preferences that a couple [TS]

00:14:31   people wrote wrote in to tell me about [TS]

00:14:33   and forgive me because i don't have [TS]

00:14:35   neither your names or the preference in [TS]

00:14:36   front of me but even on the regular [TS]

00:14:38   version somewhere in like the advanced [TS]

00:14:40   preferences where they have a little [TS]

00:14:41   love [TS]

00:14:42   Yoda or the little Jedi looking person [TS]

00:14:44   on the right-hand side of the robot or [TS]

00:14:46   not there's a switch that says you can [TS]

00:14:49   override the security checks on the [TS]

00:14:52   browser but anyway we're not here to [TS]

00:14:54   talk about one password were here to [TS]

00:14:55   talk about purple safari so have you [TS]

00:14:57   guys been using it [TS]

00:14:57   I'm switched everywhere and last week I [TS]

00:15:00   was worried that switching the that I [TS]

00:15:02   have to somehow disabled my regular [TS]

00:15:04   safari or would like get launched by [TS]

00:15:06   like an apple event somewhere or you [TS]

00:15:08   know whatever on but after using it [TS]

00:15:10   both at home and at work for a week my [TS]

00:15:13   fears were unfounded you switch the [TS]

00:15:14   default browser in the Safari preference [TS]

00:15:16   pains for either version of Safari you [TS]

00:15:19   know pull the other one off your dock [TS]

00:15:20   and it's purple safari all the way from [TS]

00:15:22   there and it works fine maybe only [TS]

00:15:24   annoyance i found is [TS]

00:15:26   that it unlike chrome which will like [TS]

00:15:28   sync your extensions everywhere I had to [TS]

00:15:30   sort of reinstall my safari extensions [TS]

00:15:32   and a lot of them i had to kind of track [TS]

00:15:33   down and find the original websites [TS]

00:15:35   where I mean I just dug them out of the [TS]

00:15:36   folder but I was trying to you know it [TS]

00:15:39   was a good time to just get them from [TS]

00:15:40   the web again or go through the you know [TS]

00:15:42   maybe get that the later version if I [TS]

00:15:43   had a bad update your help anyway i had [TS]

00:15:45   to reinstall my extensions rear and I'll [TS]

00:15:47   rearrange all my icons on my toolbar [TS]

00:15:49   re-import the options like I have said [TS]

00:15:51   this far keyword extension lets you type [TS]

00:15:53   stuff in the address bar and do searches [TS]

00:15:55   I'd export those from safari import [TS]

00:15:57   never once i got everything set up [TS]

00:15:59   I'm all purple sorry now and I think [TS]

00:16:01   I'll just stay this way unless i have [TS]

00:16:02   some compelling reason to switch back [TS]

00:16:03   like purpose of our suddenly starts [TS]

00:16:05   crashing but so far so good i recommend [TS]

00:16:07   people trying it out if you're [TS]

00:16:08   interested in maybe having a little bit [TS]

00:16:11   faster safari or if you're interested in [TS]

00:16:12   any of the the many new web technologies [TS]

00:16:15   that are interested like if your web [TS]

00:16:16   developer and wanna try to map [TS]

00:16:18   yeah I didn't feel like it was faster [TS]

00:16:20   although that very well could be a [TS]

00:16:22   placebo the fact but my remember things [TS]

00:16:25   myself [TS]

00:16:26   well this feels fast so I don't know but [TS]

00:16:29   if you do you feel like it's been [TS]

00:16:31   quicker for you as well [TS]

00:16:32   purple is faster ever notice that I [TS]

00:16:35   totally alright good talk [TS]

00:16:36   I don't know what that reference was it [TS]

00:16:38   was one anyway so there's been a pretty [TS]

00:16:42   considerable kerfuffle going across the [TS]

00:16:45   internet over the last couple of days [TS]

00:16:46   about TextExpander six text expander is [TS]

00:16:50   an app that have a sponsored us in the [TS]

00:16:52   past i believe they have a sponsor so [TS]

00:16:55   much stuff i think i'm pretty sure like [TS]

00:16:56   I mean I think pfn sponsor my side while [TS]

00:16:59   battle back is also smile so anyway [TS]

00:17:01   they've probably spotted our stuff right [TS]

00:17:03   so text expander six is new and it is [TS]

00:17:08   moving to a subscription model and it [TS]

00:17:10   previously was somewhere between like 10 [TS]

00:17:13   20 bucks depending on the platform i [TS]

00:17:15   believe and they tended to do an update [TS]

00:17:18   about once a year from what i gather i'm [TS]

00:17:21   actually not a text expander user but [TS]

00:17:22   I'm that that's the general gist of what [TS]

00:17:24   I've understood and they've announced [TS]

00:17:26   that hey they're going to switch to [TS]

00:17:27   subscription pricing it's about 50 bucks [TS]

00:17:29   a year give or take and you can get sink [TS]

00:17:32   through their own servers kind of like [TS]

00:17:34   what one passwords doing now with one [TS]

00:17:36   password four teams and one [TS]

00:17:38   password families and actually day one [TS]

00:17:41   as well so you can sync via their [TS]

00:17:44   servers and you can have collaborations [TS]

00:17:48   or you can have a shared TextExpander [TS]

00:17:51   snippets across teams if that's [TS]

00:17:53   something that you're interested in but [TS]

00:17:55   by the way we are not supporting dropbox [TS]

00:17:59   based sink anymore [TS]

00:18:01   basically it's either use the old [TS]

00:18:03   version until it doesn't work anymore or [TS]

00:18:06   give us money and well and will give you [TS]

00:18:09   the new hotness and a lot of people are [TS]

00:18:11   flustered and we'll put a link to je [TS]

00:18:15   sais blog which as always is a really [TS]

00:18:19   good summary this is one of the longer [TS]

00:18:21   ones I've seen actually but a really [TS]

00:18:22   good summary and it kind of goes through [TS]

00:18:25   a lot of different reactions and I think [TS]

00:18:28   the general summary is those who are [TS]

00:18:30   developers are no developers completely [TS]

00:18:33   understand it and and are probably [TS]

00:18:36   willing to pay for it but those who are [TS]

00:18:39   just users or can kind of put on their [TS]

00:18:42   user hat they it's it's a tough sell [TS]

00:18:46   because I'm like 1password their kind of [TS]

00:18:50   taking something away [TS]

00:18:51   1password like it will continue to let [TS]

00:18:53   use dropbox least for now and it seems [TS]

00:18:56   that smiles taking away that option for [TS]

00:18:58   any future versions so i don't know i [TS]

00:19:01   don't really have a lot to say about [TS]

00:19:02   this because like I said we're not text [TS]

00:19:04   expander user but it's certainly a tough [TS]

00:19:06   thing because how do you make money in [TS]

00:19:07   the app store these days I mean it's not [TS]

00:19:09   easy as a Marco no it's really not i [TS]

00:19:12   mean you know my my view on this is [TS]

00:19:15   certainly colored by my own experiences [TS]

00:19:17   within the app store and and I have some [TS]

00:19:19   distance from it because while I did [TS]

00:19:22   purchase the most recent version texted [TS]

00:19:24   before this when I was thinking I could [TS]

00:19:26   actually answer support emails I don't [TS]

00:19:29   currently use it because I turns out i [TS]

00:19:31   can't answer support emails so I I'm not [TS]

00:19:33   an active user so it doesn't i'm not [TS]

00:19:34   really invested in it either way and at [TS]

00:19:37   the same time I also now sell an appt [TS]

00:19:40   with subscription pricing sort of i see [TS]

00:19:42   why a lot of people are mad about this [TS]

00:19:44   what I've seen from my own experience it [TS]

00:19:47   is that people get mad when they sense [TS]

00:19:50   that you're like double dipping or [TS]

00:19:52   unfairly charging in and whatever their [TS]

00:19:55   view is unfair or if you charge them or [TS]

00:19:59   if you ask for money or if you put up [TS]

00:20:01   barriers in a way that they are not [TS]

00:20:03   accustomed to that breaks their [TS]

00:20:05   expectations of like I've never had to [TS]

00:20:08   pay this way before or never had to pay [TS]

00:20:10   for this thing before or i thought i [TS]

00:20:12   already owned this thing out right and [TS]

00:20:14   this is all very very tricky these days [TS]

00:20:16   because the reality is people's [TS]

00:20:18   expectations of software you buy it and [TS]

00:20:22   then you know you can use it for a while [TS]

00:20:24   until maybe there's an upgrade a few [TS]

00:20:26   years down the road and then you by the [TS]

00:20:27   upgrade maybe a discount people's [TS]

00:20:29   expectations of that kind of software is [TS]

00:20:31   that you pay once and then you have it [TS]

00:20:34   and at the same time though they also [TS]

00:20:37   expect updates to it they expect you to [TS]

00:20:40   be fixing bugs to be providing [TS]

00:20:42   compatibility for new version of the OS [TS]

00:20:43   and possibly even adding features all [TS]

00:20:46   within that same initial price they paid [TS]

00:20:48   somewhere on the line like that that [TS]

00:20:51   doesn't work they are fatally the people [TS]

00:20:53   are thinking of the benefits of the [TS]

00:20:55   software and the responsibility of the [TS]

00:20:57   software makers as a service that is [TS]

00:20:59   constantly provided over time for their [TS]

00:21:02   one initial purchase price but of course [TS]

00:21:04   they get really mad if you want them to [TS]

00:21:07   pay on a subscription basis for what [TS]

00:21:10   they are really getting which is [TS]

00:21:11   subscription benefits it's kind of hard [TS]

00:21:13   to not do that in some way or another [TS]

00:21:15   day filled with your software vendor you [TS]

00:21:18   are having ongoing costs you're having [TS]

00:21:20   cost as a service whether you're running [TS]

00:21:22   servers or not it's like you're having [TS]

00:21:23   constant ongoing maintenance of this app [TS]

00:21:26   and and you know advancing moving [TS]

00:21:28   forward keeping it working [TS]

00:21:29   improving etc so there is this [TS]

00:21:33   disconnect between what people are [TS]

00:21:35   willing to pay for which is they want to [TS]

00:21:37   pay once and own it forever but also [TS]

00:21:40   that if you don't give them constant [TS]

00:21:43   updates they will hate you even more for [TS]

00:21:45   that and they certainly don't want to go [TS]

00:21:47   out of business they really hate when [TS]

00:21:49   you do that or when you pull a product [TS]

00:21:50   they really hate that so that's worse [TS]

00:21:54   so they want you to be there and to be [TS]

00:21:57   providing updates on a regular basis and [TS]

00:21:59   to fix any bugs the crop up and to [TS]

00:22:01   improve the product [TS]

00:22:02   make it work whenever there's new OS [TS]

00:22:04   they want that but they don't want to [TS]

00:22:06   pay more than that one time upfront so [TS]

00:22:09   obviously something has to give here so [TS]

00:22:12   I don't begrudge the idea of [TS]

00:22:15   subscription pricing i do think however [TS]

00:22:17   that this particular case I i don't [TS]

00:22:20   think they did a very good job with it [TS]

00:22:22   and I'm not too close to it so it's [TS]

00:22:26   maybe i'm wrong but i think the reaction [TS]

00:22:29   of a lot of their customers that have [TS]

00:22:30   been hearing about from today at that [TS]

00:22:32   might backup that I'm right [TS]

00:22:34   what text expander has done is they've [TS]

00:22:37   transformed from a like what was the [TS]

00:22:40   president like 35 bucks something like [TS]

00:22:41   that i don't know to be honest I thought [TS]

00:22:44   it was closer to 20 originally but I [TS]

00:22:46   very well could have that wrong i think [TS]

00:22:47   whatever it is i think it's somewhere in [TS]

00:22:49   that range right it has transformed from [TS]

00:22:51   that into a required five dollars a [TS]

00:22:55   month service so it's it's a pretty [TS]

00:22:58   substantial price increase it as well as [TS]

00:23:01   the justification for this service being [TS]

00:23:05   something that they justify it by saying [TS]

00:23:06   oh now you can like share your snippets [TS]

00:23:08   with co-workers or family or whatever [TS]

00:23:11   else and this is it's like they took [TS]

00:23:13   away that the problem or the the [TS]

00:23:16   solution they had for syncing for your [TS]

00:23:17   own personal stuff between your own [TS]

00:23:19   computers which was thinking via Dropbox [TS]

00:23:21   or you know BitTorrent sync or whatever [TS]

00:23:22   other options they had that you think [TS]

00:23:23   pretty much any way you want to but i [TS]

00:23:25   think a lot people to dropbox thinking [TS]

00:23:26   they took that away and now they're [TS]

00:23:29   saying now you have to pay us a lot more [TS]

00:23:31   than you're paying before but you will [TS]

00:23:33   get these benefits and the problem is [TS]

00:23:35   those benefits were things that most of [TS]

00:23:36   their customers at least we're hearing [TS]

00:23:38   from I don't know the supplies their [TS]

00:23:39   customer base but the customers were [TS]

00:23:41   hearing from don't really want those [TS]

00:23:43   benefits don't really care about the [TS]

00:23:44   benefits and they're not going to use [TS]

00:23:45   those benefits so the reason everyone's [TS]

00:23:47   mad is because not only have they change [TS]

00:23:50   the model in a way that a lot of people [TS]

00:23:52   don't like a lot of people just don't [TS]

00:23:53   like subscription pricing and again I [TS]

00:23:56   totally get why people don't like that I [TS]

00:23:58   don't like it either but I also don't [TS]

00:24:01   like software that goes out of business [TS]

00:24:03   or that can't afford to keep updated or [TS]

00:24:05   anything else like so it's hard [TS]

00:24:07   I recognize this the way that software [TS]

00:24:10   developers really need to have some [TS]

00:24:12   model that provides recurring revenue [TS]

00:24:14   over time for users who are using all [TS]

00:24:16   the time [TS]

00:24:16   whether you do that via occasional [TS]

00:24:18   upgrade upgrade pricing or whether you [TS]

00:24:20   do it via a monthly subscription or some [TS]

00:24:22   other scheme where they do that you know [TS]

00:24:24   somehow you need to eat have some way to [TS]

00:24:28   make money from people over time not [TS]

00:24:30   just once up front I don't think you [TS]

00:24:32   need to be deep in the development [TS]

00:24:34   community like what you know the mindset [TS]

00:24:35   you know certainly marcos coming from [TS]

00:24:37   and all of us because we know developers [TS]

00:24:39   and we talk to developers like we have [TS]

00:24:40   that perspective but I think for this [TS]

00:24:42   particular change I think you could take [TS]

00:24:44   just anyone from business school and [TS]

00:24:47   throw them at this and even understand [TS]

00:24:48   what software is I think it it looks [TS]

00:24:52   like so many other business decision so [TS]

00:24:55   from my perspective what they're doing [TS]

00:24:58   and explains a lot of the anger the [TS]

00:24:59   marker just you know talking about from [TS]

00:25:00   the the you know the customers [TS]

00:25:02   perspective at the very least is they [TS]

00:25:05   have a they have a customer base now the [TS]

00:25:06   use the product if you were to serve as [TS]

00:25:09   customer insight how much value do you [TS]

00:25:11   get out of using text expander a lot of [TS]

00:25:14   them would say you know I maybe I get 45 [TS]

00:25:17   dollars worth of value added over the [TS]

00:25:19   lifetime that i've been using it [TS]

00:25:20   some would say maybe I you know it's [TS]

00:25:23   like asking how much would you pay if we [TS]

00:25:24   say we take Texas been away from you and [TS]

00:25:26   to get it back you have to pay some [TS]

00:25:27   money obviously if someone accuses at [TS]

00:25:30   answer support email for example or like [TS]

00:25:33   does a lot of repetitive emailing or [TS]

00:25:35   uses very sophisticated features where [TS]

00:25:36   you fill in the blanks everything like [TS]

00:25:37   that they're going to say all you know [TS]

00:25:39   this is the main tool i use to make my [TS]

00:25:41   living like it is an essential part of [TS]

00:25:43   my workflow of texas-pan was gone I [TS]

00:25:45   don't know what I would do with myself [TS]

00:25:46   it is incredibly valuable for me the [TS]

00:25:48   fact that i paid forty five dollars for [TS]

00:25:49   last year's like the steal of the [TS]

00:25:50   century like this is literally how I get [TS]

00:25:52   all my income and then the dream of any [TS]

00:25:56   business school major is like can I [TS]

00:25:58   charge that guy like three thousand [TS]

00:26:00   dollars and then charged at the guy who [TS]

00:26:03   is only going to use it twice a year [TS]

00:26:04   like 5 bucks like can I charge every [TS]

00:26:06   customer in the maximum amount they're [TS]

00:26:08   willing to pay for this software [TS]

00:26:10   yeah maybe and the answer is you can't [TS]

00:26:11   do that because we don't know how much [TS]

00:26:13   worth or whatever but what you can do [TS]

00:26:15   and what it seems like to spend smiles [TS]

00:26:17   trying to do with this one is say we've [TS]

00:26:19   got all these customers for a lot of [TS]

00:26:21   them they're getting like $45 for the [TS]

00:26:24   value or even less out of the software [TS]

00:26:26   but there are some users who get a [TS]

00:26:29   tremendous [TS]

00:26:29   Amanda values texture is very powerful [TS]

00:26:31   if you do the type of things tech [TS]

00:26:33   suspenders made to do is like [TS]

00:26:34   best-in-class like very sophisticated [TS]

00:26:36   features you know like it makes and you [TS]

00:26:39   know love very polished workflow amateur [TS]

00:26:41   products tables you know like this is [TS]

00:26:44   this is a it's not just like my first [TS]

00:26:46   text expander type thing this is a very [TS]

00:26:47   substantial product for the people who [TS]

00:26:50   do this all the time and you say i would [TS]

00:26:54   rather just sell to those people for a [TS]

00:26:57   much higher price in a way that we can [TS]

00:26:59   continue to sell to those people [TS]

00:27:01   essentially forever as long as those [TS]

00:27:02   people exist because they're doing it [TS]

00:27:04   for their job and we're going to provide [TS]

00:27:06   them with this tool to do their job and [TS]

00:27:08   the same kind of like photoshop have [TS]

00:27:09   arrangement like your graphic designer [TS]

00:27:11   you use Photoshop to make your living [TS]

00:27:14   I and we will give you the tools to make [TS]

00:27:16   your living and so you will subscribe to [TS]

00:27:17   photoshop because it's a bargain to you [TS]

00:27:19   to pay you whatever it is a hundred two [TS]

00:27:21   hundred bucks a year to make thousands [TS]

00:27:23   upon thousands of dollars is a graphic [TS]

00:27:24   designer every year if we took away [TS]

00:27:26   photoshop it would be seriously impair [TS]

00:27:27   your productivity is you have to learn [TS]

00:27:28   the program and so on so forth so it's [TS]

00:27:30   like Texas matter is saying thanks for [TS]

00:27:32   all the participation casual Texas [TS]

00:27:35   manner users but we would much rather I [TS]

00:27:38   he sell to the heaviest TextExpander [TS]

00:27:42   users at a price that they find [TS]

00:27:44   justifiable and that we feel like is the [TS]

00:27:47   most sustainable the most profitable [TS]

00:27:48   like whatever you know we're we're gonna [TS]

00:27:50   make it up and lack of volume [TS]

00:27:51   essentially is the opposite of we're [TS]

00:27:53   going to make it up in volume [TS]

00:27:54   I just want the good customers the ones [TS]

00:27:56   who the power user customers and so why [TS]

00:27:59   people are mad is Texas matter basically [TS]

00:28:01   saying to them not really basically [TS]

00:28:03   saying were not that interested in your [TS]

00:28:07   business anymore as Texas matter was [TS]

00:28:08   only worth $45 you want to use or five [TS]

00:28:10   years that's not the kind of customer [TS]

00:28:14   that we want to serve maybe it's because [TS]

00:28:16   they feel like they can't serve it may [TS]

00:28:17   be you know like I don't know what the [TS]

00:28:18   what the motivation for it is but even [TS]

00:28:20   if they were doing great they could say [TS]

00:28:22   we're refocusing our business on the pro [TS]

00:28:24   TextExpander market right and everybody [TS]

00:28:26   who wasn't a pro tech centers like but I [TS]

00:28:28   like TextExpander like I don't use that [TS]

00:28:30   much but i really like it and now you're [TS]

00:28:31   telling me i've been priced out of this [TS]

00:28:33   market like because you want those other [TS]

00:28:35   customers and that can definitely make [TS]

00:28:37   people mad but what I keep thinking is [TS]

00:28:39   the those people getting mad does that [TS]

00:28:41   affect TextExpander at all [TS]

00:28:43   like you know this that's the business [TS]

00:28:45   you try a business model you see are [TS]

00:28:47   there enough people who are willing to [TS]

00:28:48   pay 50 60 bucks a year for Texas pander [TS]

00:28:50   to make up for all the people you're [TS]

00:28:52   losing who wanted to pay you know $45 [TS]

00:28:54   once and use it for three years [TS]

00:28:56   that's the experiment they're running i [TS]

00:28:58   think it is a perfectly valid experiment [TS]

00:29:00   to have but a necessary side effect is [TS]

00:29:03   the sort of the disenfranchised become [TS]

00:29:06   angry about the fact that previously [TS]

00:29:07   they had access to this very powerful [TS]

00:29:10   utility that maybe they only use the [TS]

00:29:12   case when you're using a fraction of the [TS]

00:29:13   power of and now they you know they can [TS]

00:29:17   just use the old version until it [TS]

00:29:19   eventually stops working and they you [TS]

00:29:20   know that they've been cut out of that [TS]

00:29:22   market and they have to look elsewhere [TS]

00:29:23   it so they could be annoyed by it but i [TS]

00:29:25   can feel like i can get MIT and [TS]

00:29:27   particularly mad about it just because i [TS]

00:29:30   think it is a it's a reasonable strategy [TS]

00:29:33   for trying to make your business both [TS]

00:29:37   more profitable which you know flavors [TS]

00:29:39   all they just want more money yeah [TS]

00:29:40   that's how business works i can get more [TS]

00:29:42   profitable and more sustainable because [TS]

00:29:44   if you get if you ever hit that critical [TS]

00:29:46   mass like apparently adobe has many [TS]

00:29:47   other companies are trying two of these [TS]

00:29:50   users use my tool to make their living [TS]

00:29:51   they're willing to pay this much every [TS]

00:29:53   single year and that amount of the pay [TS]

00:29:55   every single year with the number of [TS]

00:29:57   them there are is enough to sustain [TS]

00:29:58   development you can do that essentially [TS]

00:30:00   indefinitely like as long as you know [TS]

00:30:02   your competitor doesn't come and steal [TS]

00:30:03   your thing or your practice and become [TS]

00:30:05   moot because everyone uses mind control [TS]

00:30:07   you know so many other things can affect [TS]

00:30:08   you but at the very least you've got [TS]

00:30:09   you've got the basic inner workings of a [TS]

00:30:12   sustainable business model there which [TS]

00:30:14   is a refreshing change after the sort of [TS]

00:30:15   boom-bust you know viral hit a throwaway [TS]

00:30:20   application you know the things that the [TS]

00:30:23   app stores have brought on where it's [TS]

00:30:24   like I gotta make a new app every year [TS]

00:30:25   and it's got to be a big hit and if it [TS]

00:30:27   isn't going out of business [TS]

00:30:28   it's so much more comfortable to be able [TS]

00:30:29   to have loyal customers who pay for your [TS]

00:30:31   product and they're paying for your [TS]

00:30:32   product every year pays for development [TS]

00:30:34   you just do that you know if that really [TS]

00:30:36   works out for them if they end up making [TS]

00:30:38   more money from this that's fine I i [TS]

00:30:40   think there's a couple angles to this to [TS]

00:30:41   reconsider the first of all and I know [TS]

00:30:43   you didn't say this but for people [TS]

00:30:45   thinking this you can't just say oh they [TS]

00:30:46   just want to make more money it might be [TS]

00:30:49   that they were declining revenue and [TS]

00:30:51   they're trying to sustain this business [TS]

00:30:53   or to keep this product going all that [TS]

00:30:54   that is making more money that is made [TS]

00:30:56   more money more money than they were [TS]

00:30:57   previously making the previous amount [TS]

00:30:58   was not enough to keep them in business [TS]

00:31:00   like they need to pay the bills and get [TS]

00:31:01   the lights on [TS]

00:31:02   right but like you can look at it as a [TS]

00:31:03   computer green angle if like they were [TS]

00:31:05   doing fine before I know that you want [TS]

00:31:07   to juice it even higher but it's also [TS]

00:31:08   possible that it was going down before I [TS]

00:31:10   never trying to just like bring it back [TS]

00:31:12   up to where it was right so and if you [TS]

00:31:14   read between the lines and some of the [TS]

00:31:15   statements they've made it sounds kind [TS]

00:31:18   of like it wasn't making enough money [TS]

00:31:20   before for them to justify working on it [TS]

00:31:22   but do you draw a distinction between [TS]

00:31:23   those two cases they just outlined as in [TS]

00:31:25   previously we were sustainable but we [TS]

00:31:27   felt like we can make more money with [TS]

00:31:28   this model and previously we were [TS]

00:31:30   unsustainable so we have to do something [TS]

00:31:31   to avoid going out of business like you [TS]

00:31:33   it do you think those those are really [TS]

00:31:35   any different like is there is that [TS]

00:31:38   distinction that you make as a customer [TS]

00:31:39   certainly is a distinction you can [TS]

00:31:41   imagine making just as kind of like a [TS]

00:31:43   human being where if they are it looks [TS]

00:31:45   like they're going to go into business [TS]

00:31:46   you feel bad for you have empathy for [TS]

00:31:48   like I like those guys i like their [TS]

00:31:49   product I don't want to see them go out [TS]

00:31:50   of business both for selfish reasons [TS]

00:31:51   like you said because I'm user of the [TS]

00:31:53   product and I don't you know I wanted to [TS]

00:31:55   continue to be developed right and also [TS]

00:31:57   because you feel bad like Oh they've [TS]

00:31:58   been doing a good job [TS]

00:31:59   their job is to write programs i think [TS]

00:32:01   they're good at their job and I would [TS]

00:32:03   like to see them succeed because you [TS]

00:32:05   know just basic human empathy and [TS]

00:32:07   therefore you're more willing to sort of [TS]

00:32:10   you know allow for changes in their [TS]

00:32:13   pricing model to sort of help them out [TS]

00:32:14   versus they had a sustainable business [TS]

00:32:16   and they just want more money and that [TS]

00:32:17   suddenly that that is its villainous to [TS]

00:32:19   do that like that that you should never [TS]

00:32:21   that as soon as you have enough to pay [TS]

00:32:23   your bills and not go hungry and pay for [TS]

00:32:25   food and shelter you should never want [TS]

00:32:27   more because wanting anything more is [TS]

00:32:29   entirely like is essentially evil and [TS]

00:32:32   that's that's agreed and I don't see a [TS]

00:32:35   hard line between those things i know a [TS]

00:32:36   lot of people do but it's like where do [TS]

00:32:38   you draw that line when it was enough [TS]

00:32:40   money like i have enough to have payroll [TS]

00:32:41   and enough to pay my mortgage but not [TS]

00:32:45   enough to to save for retirement send my [TS]

00:32:47   kids to college is that ok asked to make [TS]

00:32:49   more money then like I don't know that [TS]

00:32:51   that if you start breaking that down and [TS]

00:32:53   starts to be nonsensical so I'm [TS]

00:32:56   personally going to give wide latitude [TS]

00:32:58   to making more figuring out ways to make [TS]

00:33:00   more money with your labor if you're [TS]

00:33:02   good at writing software and the [TS]

00:33:04   software product you have made and [TS]

00:33:05   polished over the years is text expander [TS]

00:33:07   and you find a way to make more [TS]

00:33:09   money from that product I don't attach [TS]

00:33:12   any moral judgment to that at all even [TS]

00:33:14   if it means that a whole bunch of your [TS]

00:33:16   previous customers are no longer in your [TS]

00:33:18   customer base for future versions but i [TS]

00:33:20   know a lot of people do it and i think i [TS]

00:33:21   think a lot of that like what you just [TS]

00:33:23   highlight Margo explains a lot of the [TS]

00:33:24   anger that people really do draw that [TS]

00:33:26   line of like you were making enough [TS]

00:33:28   money to not do not live in the street [TS]

00:33:31   already and now you want more forget [TS]

00:33:33   your evil 02 a lot believe me I hear [TS]

00:33:35   from them a lot of people thought that [TS]

00:33:37   about that line and I'm not one of them [TS]

00:33:40   but that you know that I think that [TS]

00:33:42   could be something to consider here for [TS]

00:33:44   it you know if you're getting angry at [TS]

00:33:45   smile for really dramatically raising [TS]

00:33:48   the price of this app in a way to you [TS]

00:33:50   might not like you know it might be [TS]

00:33:53   because they had to but also you have to [TS]

00:33:56   look at the competitive landscape here [TS]

00:33:58   there are lots of similar utilities that [TS]

00:34:01   do the same basic job and just differ in [TS]

00:34:03   like the features they offer on top of [TS]

00:34:05   that you know so there's there's lots of [TS]

00:34:07   alternative to this and honestly today [TS]

00:34:09   following a very good day for them [TS]

00:34:10   however you feel about this with you [TS]

00:34:12   know whether your customer or not [TS]

00:34:14   looking at it from smiles perspective I [TS]

00:34:17   i think this was a mistake for them and [TS]

00:34:20   time will tell i was sat on the market [TS]

00:34:21   at all [TS]

00:34:22   time will tell but they have basically [TS]

00:34:24   discarded a big part of their existing [TS]

00:34:27   customer base in an effort to either get [TS]

00:34:30   more money from the parts left and/or to [TS]

00:34:33   move into a more business-oriented one [TS]

00:34:35   where there there will be allegedly [TS]

00:34:38   businesses who use like synced snippets [TS]

00:34:41   and everything from Texas matter and [TS]

00:34:42   that might be a big business i don't [TS]

00:34:44   know i don't I wouldn't have guessed it [TS]

00:34:46   would be a big business but I'm wrong [TS]

00:34:48   all the time so that might work out for [TS]

00:34:50   them if it does that's fine but i don't [TS]

00:34:53   think this is gonna go well because what [TS]

00:34:56   I see mostly happening here is you know [TS]

00:34:59   you could you can make a move like that [TS]

00:35:00   when you are in a position of strength [TS]

00:35:03   you know when when you're like the only [TS]

00:35:04   game in town and people depend on you to [TS]

00:35:06   get their work done and for a lot of [TS]

00:35:08   people that will be true but I don't [TS]

00:35:11   think for enough people because for a [TS]

00:35:12   big part of the customers who are now [TS]

00:35:14   faced with a big price hike and removal [TS]

00:35:17   of features they used vs no other [TS]

00:35:20   choices they [TS]

00:35:21   have lots of other choices there's all [TS]

00:35:23   these alternatives a software things [TS]

00:35:25   that do this for substantially less [TS]

00:35:28   money now you know be before they were [TS]

00:35:30   much more competitive now like they're [TS]

00:35:32   in a high competition environment so I I [TS]

00:35:35   think I mean one way to do this or you [TS]

00:35:37   know one way to resolve this [TS]

00:35:39   if they wanted to make more money or [TS]

00:35:41   need to make more money from this you [TS]

00:35:43   can either cut the costs that you're [TS]

00:35:45   putting into it or you can charge more [TS]

00:35:48   both of those are going to affect your [TS]

00:35:49   users negatively in some way [TS]

00:35:51   the question is you know which one can [TS]

00:35:53   you get away with better and I I'm not [TS]

00:35:56   sure they chose correctly but i don't [TS]

00:35:57   know how many choices they had AI don't [TS]

00:35:59   know anything with the business and the [TS]

00:36:01   natural consequence of this if you just [TS]

00:36:02   keep playing it out is that you know [TS]

00:36:03   it's like someone gets the idea we could [TS]

00:36:05   be enterprise software we could charge a [TS]

00:36:07   minimum five fingers for any [TS]

00:36:08   installation of our things like what why [TS]

00:36:10   not sell TextExpander into you know the [TS]

00:36:13   sort of large email based support [TS]

00:36:16   networks of like where if you if you if [TS]

00:36:19   you're a very large company you just [TS]

00:36:20   have to hire like literally hundreds and [TS]

00:36:22   hundreds of people to answer your [TS]

00:36:24   support emails and everything you'd want [TS]

00:36:25   to give them tools to do their job well [TS]

00:36:27   and sort of standardized and basic [TS]

00:36:29   snippets and templates and so on and so [TS]

00:36:30   forth you can imagine i'm sure there is [TS]

00:36:33   really terrible enterprise over that [TS]

00:36:34   already does that and text expander [TS]

00:36:36   perhaps these that market and say i [TS]

00:36:38   would rather sell 5 million dollar [TS]

00:36:40   installations then yeah you know million [TS]

00:36:43   five-dollar apps right like that we want [TS]

00:36:45   to actually become enterprise offerings [TS]

00:36:46   are as we discussed in many past shows [TS]

00:36:48   enterprise software can be tempting and [TS]

00:36:51   can be lucrative and you can be [TS]

00:36:53   protected from competition by the fact [TS]

00:36:56   that it's a pain in the butt to sell [TS]

00:36:57   enterprise offering at the higher sales [TS]

00:36:59   people is a high barrier to entry and [TS]

00:37:00   you have relationships and make the old [TS]

00:37:02   golf courses around the hell goes on but [TS]

00:37:03   enterprise software is absolutely poison [TS]

00:37:06   to the quality of your product and it [TS]

00:37:09   makes you vulnerable to anyone making [TS]

00:37:10   anything worth a damn because eventually [TS]

00:37:11   you know the enterprise software the my [TS]

00:37:13   definition for many years ago was like [TS]

00:37:15   when the person who buys your software [TS]

00:37:17   is not the person who uses it and that [TS]

00:37:19   is a totally misaligned incentives and [TS]

00:37:20   it leads to software that is very very [TS]

00:37:24   attractive to buy but terrible to use [TS]

00:37:27   like it's my big loop stays in business [TS]

00:37:29   like you really you really want to you [TS]

00:37:31   you are vulnerable to someone who [TS]

00:37:32   actually makes a product that the users [TS]

00:37:34   like because eventually [TS]

00:37:35   even enterprise you start to result in [TS]

00:37:36   bring their iphones to work or bring [TS]

00:37:38   their max to work or bring whatever [TS]

00:37:39   product they think is not a piece of [TS]

00:37:41   crap and use that instead so it's not [TS]

00:37:43   that I'm saying sex offender something [TS]

00:37:45   terrible you know [TS]

00:37:46   oracle or is a p-type company but that [TS]

00:37:48   is if you just keep playing that out and [TS]

00:37:50   say instead of mass-market low price [TS]

00:37:53   let's do you know much smaller market [TS]

00:37:56   much higher price and it could be like [TS]

00:37:58   you said Marcus if the crowded market [TS]

00:37:59   for text expander type products [TS]

00:38:01   how does tex expanded differentiate what [TS]

00:38:03   do they have the beloved ones don't [TS]

00:38:04   maybe what they have is we have a very [TS]

00:38:05   sophisticated feature set we want to be [TS]

00:38:07   the pro TextExpander product we're going [TS]

00:38:10   to leave the consumer market to our [TS]

00:38:11   competitors and let them fight it out [TS]

00:38:13   for you know thousands and thousands of [TS]

00:38:15   people want to pay you know 5 10 15 20 [TS]

00:38:17   30 40 bucks and we want to move up [TS]

00:38:19   market and just keep the sort of [TS]

00:38:21   high-end the people who are willing to [TS]

00:38:23   pay more for a better fit more [TS]

00:38:25   sophisticated product because part of [TS]

00:38:26   how to do the job I don't know how to [TS]

00:38:28   handicap neither like you said marker we [TS]

00:38:30   need to run with notes like the intimate [TS]

00:38:32   details of the text expander market [TS]

00:38:34   landscape or whatever I have the same [TS]

00:38:36   feeling that this doesn't seem like a [TS]

00:38:38   Power Move to me this seems like [TS]

00:38:39   something they would do because they [TS]

00:38:41   were having trouble sustaining i do [TS]

00:38:44   agree that the alternatives you later [TS]

00:38:45   they're like maybe just lower your costs [TS]

00:38:47   maybe they had hired too many people [TS]

00:38:49   make you know I have no idea how big [TS]

00:38:50   their their staffing is there but that's [TS]

00:38:53   one way to go but the other way is to [TS]

00:38:54   you know because I make it up and lack [TS]

00:38:57   of volume can we make more money by [TS]

00:38:59   selling to fewer people for a higher [TS]

00:39:00   price and that seems again with total [TS]

00:39:04   vacuum of knowledge to me if I had to [TS]

00:39:06   make a bet i would say that that has a [TS]

00:39:08   higher chance of failing and not because [TS]

00:39:10   it's really really hard to do that i [TS]

00:39:12   mean it's it's hard to do in either [TS]

00:39:13   direction to say hey if we if we cut the [TS]

00:39:15   price in half we get more than double [TS]

00:39:16   the customers especially in the appstore [TS]

00:39:19   market the way it is that has worked for [TS]

00:39:21   many people more often than hey if we [TS]

00:39:23   double our price or triple our price [TS]

00:39:25   can we get more than half for his third [TS]

00:39:28   as many people i don't know but this is [TS]

00:39:31   business like I don't I again I [TS]

00:39:33   understand what people get angry about [TS]

00:39:34   it but like that's how it works and they [TS]

00:39:36   decide a price and they say we are [TS]

00:39:39   offering you the service priceline [TS]

00:39:40   customers decide whether it's worth it [TS]

00:39:41   for them it is not worth it they don't [TS]

00:39:42   buy it and that is signal the company [TS]

00:39:44   that you need to change something and if [TS]

00:39:46   it is you know and maybe the signal they [TS]

00:39:47   were getting with the $45 [TS]

00:39:49   one-time purchase product was people [TS]

00:39:51   will buy it but they don't like upgrades [TS]

00:39:52   and we can't pay to maintain the [TS]

00:39:54   software so i think we're just you know [TS]

00:39:57   will come to revisit this in a year and [TS]

00:39:59   see how it worked out for them but i [TS]

00:40:00   think going on market is a viable [TS]

00:40:02   strategy I just feel like they might [TS]

00:40:03   have to go even farther on market than [TS]

00:40:06   this and i agree with every Marco said [TS]

00:40:08   about it's kind of like the you know the [TS]

00:40:10   things we talked about with with [TS]

00:40:10   overcast like perception-wise that you [TS]

00:40:15   being cut out of the market you know in [TS]

00:40:17   a way it makes you feel bad like I you [TS]

00:40:21   know I like the previous deal i was [TS]

00:40:23   getting and now they've altered the deal [TS]

00:40:25   and case you can finish that reference [TS]

00:40:28   for Murphy remembers it and they're sad [TS]

00:40:30   about it and they also think there's no [TS]

00:40:34   reason for it but i don't think they're [TS]

00:40:35   looking at it from the perspective of [TS]

00:40:36   texas-pan why should they are just the [TS]

00:40:38   customer but from the perspective [TS]

00:40:39   protect expands like maybe maybe to [TS]

00:40:41   expand doesn't want you as a customer [TS]

00:40:42   anymore it's like what do you mean you [TS]

00:40:44   don't want me to bring such a loyal [TS]

00:40:45   customer i love the product why wouldn't [TS]

00:40:46   they want me anymore [TS]

00:40:48   why can't why can't they just continue [TS]

00:40:49   to make the product that i've been using [TS]

00:40:50   it since withdraw can just keep taking [TS]

00:40:52   me forever and the answer is because you [TS]

00:40:55   don't want to pay for it again i do want [TS]

00:40:57   a paper again i'll pay you forty five [TS]

00:40:58   dollars right now would you [TS]

00:40:59   suddenly you're ready to pay $45 they [TS]

00:41:01   came up with universal TextExpander you [TS]

00:41:02   bought six months ago you'd be excited [TS]

00:41:03   to play $45 for a new version i don't [TS]

00:41:06   know if you anyway even if you would [TS]

00:41:08   maybe there's not enough other people [TS]

00:41:10   like you and so they have to come up [TS]

00:41:11   with something different it's it's not [TS]

00:41:13   it's not personal just business [TS]

00:41:15   I made passing reference earlier but i [TS]

00:41:18   think it is important to reiterate that [TS]

00:41:19   no one password change well maybe not [TS]

00:41:22   change their model but augmented their [TS]

00:41:24   model by this one password four teams [TS]

00:41:27   and then one password for families and [TS]

00:41:28   the thing that that made me cool with [TS]

00:41:32   one password four teams one password for [TS]

00:41:34   families was it didn't change the way [TS]

00:41:36   things were so it was not a change as [TS]

00:41:39   like I said a second ago was an [TS]

00:41:41   augmentation or in addition if 1password [TS]

00:41:45   hypothetically had said you know what if [TS]

00:41:48   you want to sync between your own [TS]

00:41:49   devices leave aside other people leave [TS]

00:41:51   aside the team aspects of the family [TS]

00:41:53   aspect if they had said that hey if you [TS]

00:41:56   want to sync your passwords between your [TS]

00:41:58   devices guess what you have to sign up [TS]

00:42:00   for five dollars a month [TS]

00:42:01   uh I would be fairly upset because I [TS]

00:42:04   would feel like I got hoodwinked I would [TS]

00:42:06   feel like it was a bait-and-switch and I [TS]

00:42:07   freaking love 1password i consider it [TS]

00:42:10   like you're I think it was you John [TS]

00:42:12   describing earlier name is Marco but it [TS]

00:42:14   is essential for me to get my my life [TS]

00:42:17   done not even my work but my life I [TS]

00:42:19   loved one password i would probably pay [TS]

00:42:22   five dollars a month for this [TS]

00:42:23   hypothetical sink only service but i [TS]

00:42:27   would be pretty frustrated with it and I [TS]

00:42:30   would perhaps go from saying i freaking [TS]

00:42:32   love 1password to yeah I like 1password [TS]

00:42:34   i use it as it turns out because there [TS]

00:42:38   they didn't take away what i already had [TS]

00:42:41   and additionally they they added this [TS]

00:42:43   new family feature that's five dollars [TS]

00:42:46   per I think her family per month and [TS]

00:42:49   families to find us like I don't know [TS]

00:42:50   fiber so people forget exactly the [TS]

00:42:52   specifics [TS]

00:42:53   I've signed up one password for family [TS]

00:42:56   and that was actually the impetus I [TS]

00:42:57   needed a to continue get Aaron using one [TS]

00:43:01   password as well which we haven't [TS]

00:43:02   actually done yet but it's on her to-do [TS]

00:43:04   list for the weekend is to get Aaron [TS]

00:43:05   finally using one password and and that [TS]

00:43:09   to me is the right way to handle this [TS]

00:43:11   but just like you guys said you know [TS]

00:43:12   making I'm making all these [TS]

00:43:13   proclamations in a vacuum and I don't [TS]

00:43:14   know what with smiles dealing with I [TS]

00:43:16   don't know what they're up against but [TS]

00:43:17   taking away what's already there in that [TS]

00:43:20   in that they're saying that they're not [TS]

00:43:21   going to support dropbox and other sink [TS]

00:43:23   methods man that it's hard not to feel [TS]

00:43:26   burned by that and even if you're [TS]

00:43:28   sympathetic to them it's hard not to [TS]

00:43:31   feel burned but you wonder with it's [TS]

00:43:33   like intentional like will see in the [TS]

00:43:34   coming days if they change course [TS]

00:43:36   because it could have been like [TS]

00:43:36   1password it was essentially expanded [TS]

00:43:38   their market like I said we have all [TS]

00:43:40   these Yammer's their product we think [TS]

00:43:43   some of these customers would be willing [TS]

00:43:44   to pay more because it is really [TS]

00:43:47   important to them so if we give them [TS]

00:43:48   this one extra feature this family [TS]

00:43:50   singing or whatever we're gonna leave [TS]

00:43:51   all the existing customers with the [TS]

00:43:52   product they have it's the same product [TS]

00:43:54   it's not you know we're not excluding [TS]

00:43:55   them we just want to expand the market [TS]

00:43:57   with this new little bump in our little [TS]

00:43:58   you know the blob that is the market put [TS]

00:44:00   another little bump that's and these [TS]

00:44:02   people are willing to pay five bucks a [TS]

00:44:03   month everyone else keeps what they've [TS]

00:44:04   got [TS]

00:44:05   but we can we can extract more money [TS]

00:44:07   from our customers for certain subset of [TS]

00:44:09   the customers by giving them a little [TS]

00:44:10   bit more and charging them a little bit [TS]

00:44:12   more it totally see if that's what [TS]

00:44:14   texture was trying to do doesn't seem [TS]

00:44:15   like you did it well because what they [TS]

00:44:16   did instead was took the blob that is [TS]

00:44:18   their market sliced off most of it and [TS]

00:44:22   then the remaining parts is the people [TS]

00:44:24   who are willing to pay fifty dollars a [TS]

00:44:25   year right if that's not what they [TS]

00:44:27   intended then you'll see scrambling a [TS]

00:44:30   week now all we've changed our mind in [TS]

00:44:31   fact you can use text expander sync with [TS]

00:44:33   sex offender sex with dropbox thinking [TS]

00:44:35   or you can use text expander six with no [TS]

00:44:36   syncing for the old price or whatever [TS]

00:44:38   like will see like I'm basing my you [TS]

00:44:41   know looking at what this move as if [TS]

00:44:44   this is intentional because we all see [TS]

00:44:45   the effects that it's happening i think [TS]

00:44:46   they see the effects that is having if [TS]

00:44:48   that is an intentional i think they will [TS]

00:44:50   backpedal and say we need to what we [TS]

00:44:53   really meant to do was actually just get [TS]

00:44:55   more money from the people who use it a [TS]

00:44:56   lot but not lose all those other [TS]

00:44:57   customers because we totally need them [TS]

00:44:58   so we'll see if they change their mind [TS]

00:45:01   based on you know the first week or two [TS]

00:45:02   of you know sales and returning and [TS]

00:45:05   complaints about it but I think both of [TS]

00:45:07   those strategies are viable like one is [TS]

00:45:09   not made one of them makes Casey said I [TS]

00:45:11   mean you know obviously if you're in the [TS]

00:45:12   market that gets cut off by that [TS]

00:45:13   strategy can be you know not good for [TS]

00:45:15   you but in the end it doesn't you know [TS]

00:45:18   from the company's perspective it [TS]

00:45:19   doesn't matter except for perhaps [TS]

00:45:21   long-term brand loyalty decisions but [TS]

00:45:22   again if you're going towards the high [TS]

00:45:24   end or enterprise the enterprise people [TS]

00:45:25   may love you even more if you add all [TS]

00:45:27   the super power user features like hell [TS]

00:45:29   yeah i'll pay fifty dollars a year oh [TS]

00:45:30   you know this is how I make my living [TS]

00:45:31   sure you know [TS]

00:45:33   sign me up and especially if they they [TS]

00:45:35   realized after year that this means new [TS]

00:45:37   versions come out regularly bugs get [TS]

00:45:38   fixed [TS]

00:45:39   you know better whatever but with as [TS]

00:45:43   with all things you can't assume [TS]

00:45:44   omniscient some on the part of either [TS]

00:45:47   party here so it's it's it's possible [TS]

00:45:49   that they just didn't anticipate the [TS]

00:45:51   backlash and I guess we'll find out in [TS]

00:45:53   the next week shows or the week after we [TS]

00:45:57   also sponsor tonight by ring the ring [TS]

00:46:00   video doorbell to ring dot com / ATP to [TS]

00:46:03   see the ring video doorbell now video [TS]

00:46:06   door bells are pretty cool gadgets and [TS]

00:46:07   there's lots of reasons to have them for [TS]

00:46:09   convenience of course you know there's [TS]

00:46:10   you can see who's at your door you can [TS]

00:46:12   respond and what's really cool is [TS]

00:46:14   there's advanced motion detection here [TS]

00:46:16   this alerts you whether or not somebody [TS]

00:46:18   actually rings the doorbell or not if [TS]

00:46:20   they're if there's just like a person [TS]

00:46:21   who walks up to your door ring will [TS]

00:46:23   alert you about that too it's like all [TS]

00:46:25   ID for your house like no matter whether [TS]

00:46:27   some reasonable or not they alert you to [TS]

00:46:29   it [TS]

00:46:29   regardless of whether your home or not [TS]

00:46:31   because it uses your phone in addition [TS]

00:46:33   to your actual doorbell like ringer [TS]

00:46:35   so if you're not home you still get [TS]

00:46:38   notified and you can respond through [TS]

00:46:40   two-way audio through the ring doorbell [TS]

00:46:42   so you can pretend like you're home [TS]

00:46:45   the advantages here and only your [TS]

00:46:46   convenience but also safety for your [TS]

00:46:48   home in your possessions because ring is [TS]

00:46:51   found over ninety-five percent of home [TS]

00:46:53   break-ins and burglaries happened during [TS]

00:46:55   the day and brothers usually start by [TS]

00:46:57   ringing your doorbell to see if [TS]

00:46:58   somebody's home and of course if they're [TS]

00:47:00   home you'd generally move on right [TS]

00:47:02   so with the ring video doorbell it can [TS]

00:47:04   actually be a security benefits not only [TS]

00:47:06   showing you when people walk up to your [TS]

00:47:07   door and having a record of that but [TS]

00:47:10   also it can help to her people first of [TS]

00:47:12   all they know they're being watched once [TS]

00:47:13   you respond and they'll think you're [TS]

00:47:15   home and so they'll move on [TS]

00:47:17   so in addition to all the incredible [TS]

00:47:18   convenience features of having a video [TS]

00:47:20   doorbell it's pretty great for home [TS]

00:47:22   security as well you missed the [TS]

00:47:23   essential feature of this we talk about [TS]

00:47:25   home security and you know if you're not [TS]

00:47:27   in the house the key one is for the [TS]

00:47:30   ultra lazy you can hit the door without [TS]

00:47:32   getting up with your catch you can send [TS]

00:47:34   away so listeners you can you know tell [TS]

00:47:36   the delivery guy just put it on the [TS]

00:47:37   doorstep [TS]

00:47:38   you know you could like you can see who [TS]

00:47:40   it is and decide to pretend you're not [TS]

00:47:42   at home all while you just sit in your [TS]

00:47:43   living room watching TV i love that [TS]

00:47:46   that's what you took away from this was [TS]

00:47:48   like yes is really is in a blur i do you [TS]

00:47:51   know how to get up from your couch you [TS]

00:47:52   can just pick up your phone and go now [TS]

00:47:54   I'm not answering that [TS]

00:47:55   no sorry I'm not interested in whatever [TS]

00:47:57   you're selling you know they're only [TS]

00:47:59   robbing the civic it's fine [TS]

00:48:02   ya know so check it out today it can [TS]

00:48:04   work with your existing wiring for your [TS]

00:48:06   doorbell or they also have a model that [TS]

00:48:08   uses a battery so you don't need to wire [TS]

00:48:09   it to ring dot com / ATP this is widely [TS]

00:48:13   recognized as a great gadget by time [TS]

00:48:15   magazine USA Today to name a few [TS]

00:48:17   listeners get a free expedited shipping [TS]

00:48:20   rate by using our co2 if you go to bring [TS]

00:48:22   calm / ATP you get free fast shipping [TS]

00:48:24   check out today with the ring video [TS]

00:48:26   doorbell [TS]

00:48:27   you're always home go to bring calm / [TS]

00:48:29   ATP now thanks a lot [TS]

00:48:31   this this actually segues into our our [TS]

00:48:34   next our next topic slightly unbeknownst [TS]

00:48:36   to Marco although he's probably the one [TS]

00:48:38   who wrote it there because i think this [TS]

00:48:40   is a good time to bring this up with me [TS]

00:48:42   having my ipod stolen out of my car by [TS]

00:48:45   the way speaking a lot of having sold my [TS]

00:48:46   car when they got to having you guys [TS]

00:48:47   were talking about your your various [TS]

00:48:49   ways of trying to play folder show love [TS]

00:48:51   mp3 is like it's 1994 and you're in your [TS]

00:48:53   cars [TS]

00:48:54   why do neither one of you do what I had [TS]

00:48:58   been doing which is take one of the many [TS]

00:49:00   old iOS devices that is no longer useful [TS]

00:49:03   for anything and connect it through USB [TS]

00:49:06   to your car and just leave it in there [TS]

00:49:08   permanently aside from the fact you're [TS]

00:49:09   afraid it's going to storm out of your [TS]

00:49:10   car setting that aside if you do that [TS]

00:49:13   you will get all the things you talked [TS]

00:49:15   about like it you know real interface to [TS]

00:49:17   playing things hopefully reasonable [TS]

00:49:19   album art not worried about it actually [TS]

00:49:21   doing things alphabetical if you park [TS]

00:49:24   your car close enough to get Wi-Fi from [TS]

00:49:25   your house and your thing has you know [TS]

00:49:27   itunes in the cloud things think you [TS]

00:49:29   won't even have to bring the thing back [TS]

00:49:31   into put your music on your new musical [TS]

00:49:32   just think to it you know silently when [TS]

00:49:34   you drive your car home and just let it [TS]

00:49:36   sit there right [TS]

00:49:37   that seems like it would solve all your [TS]

00:49:39   problems assuming you had a place to [TS]

00:49:40   store the connected ipod and all that is [TS]

00:49:43   is that not something you guys are [TS]

00:49:45   interested now definitely i don't want [TS]

00:49:47   another thing to manage i would either [TS]

00:49:48   use the stuff that's built into the car [TS]

00:49:51   like i was describing earlier because i [TS]

00:49:53   actually don't have a problem with it or [TS]

00:49:55   if it's not already in my car then I [TS]

00:49:57   would just use bluetooth on my phone but [TS]

00:49:59   what are you managing those likes it [TS]

00:50:00   literally my thing is just it's plugged [TS]

00:50:02   in in in a closed compartment and I [TS]

00:50:04   never even see it and like I said now [TS]

00:50:06   that that I park within Wi-Fi range of [TS]

00:50:08   my house I it gets my new music on if i [TS]

00:50:11   buy a new song that song is on my car [TS]

00:50:13   like the next time I Drive it isn't [TS]

00:50:15   there is nothing to manage you don't [TS]

00:50:16   need to recharge it because it charges [TS]

00:50:18   when you drive your car get all the [TS]

00:50:20   features that you would expect like on [TS]

00:50:21   my on-screen display showing the artist [TS]

00:50:23   album the whole thing it even shows you [TS]

00:50:25   know unicode characters and the title is [TS]

00:50:26   correctly like everything just works and [TS]

00:50:28   this is a honda accord i'm assuming all [TS]

00:50:29   your fancy BMWs intestines have the same [TS]

00:50:31   ability [TS]

00:50:32   the only downside is you got to have an [TS]

00:50:34   iOS device which is way larger than the [TS]

00:50:36   little tiny thumb drive that mark eyes [TS]

00:50:37   so it turns out [TS]

00:50:39   Tesla actually does not support ipod USB [TS]

00:50:42   interfaces [TS]

00:50:43   Oh like the only support either USB [TS]

00:50:45   folders like USB file browser or [TS]

00:50:48   Bluetooth the preemptively spotting the [TS]

00:50:50   Apple car gonna compete with us APPL [TS]

00:50:54   rumored to be could possibly in the [TS]

00:50:56   future competing with us no USB support [TS]

00:50:58   for ipods I mean it also could be [TS]

00:51:00   possible that like you know either a [TS]

00:51:01   they haven't gotten to it yet because [TS]

00:51:03   they're a little bit new at or be they [TS]

00:51:05   just probably think like you know the [TS]

00:51:06   future is Bluetooth anyway for you know [TS]

00:51:09   for that kind of role for most people so [TS]

00:51:11   it'sit's kind of it probably isn't worth [TS]

00:51:12   the trouble to build that into a car [TS]

00:51:14   that like you started the media system [TS]

00:51:16   platform only a few years ago [TS]

00:51:18   yeah I mean I couldn't you could do also [TS]

00:51:20   the same thing like my ipod that I have [TS]

00:51:21   plugged into the USB interface i could [TS]

00:51:23   leave it plugged into USB just for [TS]

00:51:25   charging purposes and then had that [TS]

00:51:26   connect your bluetooth [TS]

00:51:28   yeah like anyway anyway that sort of [TS]

00:51:30   that derail the the the topics related [TS]

00:51:32   to the ring doorbell is recording the [TS]

00:51:34   show notes here who presumably written [TS]

00:51:36   by Marco Marco recent experiments and [TS]

00:51:38   home automation surveillance and general [TS]

00:51:41   madness i'm adding that last part [TS]

00:51:43   yeah this was my grab bag of topics that [TS]

00:51:44   we were not if we're at a time or two [TS]

00:51:46   topics today we wanted something else [TS]

00:51:47   and you moved it out what you didn't run [TS]

00:51:49   out i actually I shuffle shuffle it [TS]

00:51:51   upwards because i see i see your tweets [TS]

00:51:53   about like I doesn't can anyone tell me [TS]

00:51:56   how to find a replacement for 3-way [TS]

00:51:59   light switches that will respond to like [TS]

00:52:01   voice commands to my amazon echo and it [TS]

00:52:03   sounds like you're really you're really [TS]

00:52:04   going off the deep end as as is your way [TS]

00:52:06   so i actually don't wanna hear about it [TS]

00:52:08   ok so let me let me preface by saying i [TS]

00:52:11   think i said this last week that you [TS]

00:52:13   know earlier in in I forget what it was [TS]

00:52:16   but there was our Thanksgiving episode [TS]

00:52:18   or whether it was after the new year [TS]

00:52:19   sometime we were in a positive mood and [TS]

00:52:23   we were expressing what we're going to [TS]

00:52:24   do in the future this year whatever and [TS]

00:52:26   one of the things I said was I because i [TS]

00:52:30   had been having trouble getting excited [TS]

00:52:33   about a lot of stuff coming out of apple [TS]

00:52:34   recently I decided that you know I [TS]

00:52:37   wanted to start exploring more outside [TS]

00:52:40   of the apple ecosystem you know just [TS]

00:52:41   other stuff other platforms other [TS]

00:52:43   exciting things happening technology [TS]

00:52:45   that aren't from apple and so that the [TS]

00:52:48   test obviously was it was contributing [TS]

00:52:50   to that quite a bit but also i've [TS]

00:52:53   recently said you know what let me let [TS]

00:52:55   me explore [TS]

00:52:56   past a serie and everyone saying the [TS]

00:52:59   Amazon echo is really good so you know [TS]

00:53:01   what the heck I'll try you are our [TS]

00:53:03   friends have fun for a while and [TS]

00:53:04   whatever whatever we're over there i [TS]

00:53:06   always think like you know that that's [TS]

00:53:08   kind of really awesome i do you talk to [TS]

00:53:10   it and plays good music and agency and [TS]

00:53:13   like the voice activation was really [TS]

00:53:14   good and fast and always worked and I [TS]

00:53:18   think that's kind of incredible like you [TS]

00:53:20   being because i'm not gonna try meant [TS]

00:53:22   nothing about Apple but she'll be [TS]

00:53:23   accustomed to serie a for Apple in the [TS]

00:53:27   Amazon echo by comparison is extremely [TS]

00:53:30   fast to recognize what you're saying and [TS]

00:53:32   can recognize it at a seemingly much [TS]

00:53:34   higher success rate from for me at least [TS]

00:53:37   an enemy in the environment I've seen it [TS]

00:53:39   and even in in conditions that you would [TS]

00:53:41   think would be hostile like while it's [TS]

00:53:43   already loudly playing music in a loud [TS]

00:53:45   room and you are 12 feet away it can [TS]

00:53:48   still recognize you [TS]

00:53:49   most of the time so that it's actually [TS]

00:53:51   surprisingly good if you're if you've [TS]

00:53:54   only ever used Syria as like your voice [TS]

00:53:57   control baseline it really is [TS]

00:53:59   surprisingly good i would say in many [TS]

00:54:02   ways substantially better probably not [TS]

00:54:04   every way but in the ways that i use it [TS]

00:54:06   for it is substantially better anyway so [TS]

00:54:08   we got an echo [TS]

00:54:09   I decided you know what else can this [TS]

00:54:10   thing do and it turns out when you're [TS]

00:54:12   not in you know similar to what is [TS]

00:54:14   covered with USB sticks when you're not [TS]

00:54:16   in the apple ecosystem nothing cost any [TS]

00:54:19   money you can get a ridiculous number of [TS]

00:54:23   like smart objects hey things things [TS]

00:54:26   with ports or Wi-Fi in them for almost [TS]

00:54:28   nothing so for instance one of the [TS]

00:54:29   things because got was amazon dash [TS]

00:54:31   buttons look at its this it seems [TS]

00:54:34   ridiculous for five dollars which [TS]

00:54:37   becomes a five-dollar credit once you [TS]

00:54:38   use it so for basically free you get a [TS]

00:54:41   little button the size of like a [TS]

00:54:42   keychain with a sticky back and it's it [TS]

00:54:45   comes assigned to a certain brands [TS]

00:54:47   products things like Charmaine for for [TS]

00:54:50   your toilet paper or bounty paper towels [TS]

00:54:53   or you know razor blades or whatever [TS]

00:54:55   it's there just a button there's no [TS]

00:54:57   screen just a single button you stick [TS]

00:54:59   this wherever you stories household [TS]

00:55:00   objects and when you are running low you [TS]

00:55:03   hit the button it automatically orders [TS]

00:55:06   more of that thing whatever you've [TS]

00:55:07   assigned to order from that brand [TS]

00:55:09   from amazon and it comes in a couple [TS]

00:55:11   days so I have 14 paper towels and have [TS]

00:55:15   a4 paper we don't let me interrupt you [TS]

00:55:17   right there a genuine genuine question [TS]

00:55:19   yes if they're like eighty four [TS]

00:55:21   different flavors of Charmin so to speak [TS]

00:55:23   do you like specify what one it is that [TS]

00:55:27   you want yes and you can you can go on [TS]

00:55:29   the site and you can get with this dash [TS]

00:55:31   button there's a little green thing it [TS]

00:55:33   looks like a banner ad and so you missed [TS]

00:55:35   the first few times but it's not a bit [TS]

00:55:37   there is little agreement right below [TS]

00:55:39   the item description nice dash button [TS]

00:55:40   and it's like you know [TS]

00:55:41   view what this button can order and you [TS]

00:55:44   can click on and I'll show you before [TS]

00:55:46   even buy you can see like make sure that [TS]

00:55:48   it can order the things you know the [TS]

00:55:49   version that you use and then you set [TS]

00:55:52   and when you set it up its kind of free [TS]

00:55:53   so it's it's a little button thing with [TS]

00:55:56   no screen and with some kind of you know [TS]

00:55:59   long-lasting battery and it's a [TS]

00:56:00   permanent installous I think battery [TS]

00:56:02   it's a Wi-Fi device so it has to be [TS]

00:56:04   pretty hefty like lithium something or [TS]

00:56:05   other battery in there anyway how do you [TS]

00:56:08   prepare the thing [TS]

00:56:09   normally these things that you know many [TS]

00:56:11   of these smart objects they will create [TS]

00:56:12   their own little ad hoc Wi-Fi network [TS]

00:56:14   and so you launch the app on your phone [TS]

00:56:15   you join your phone to the stupid things [TS]

00:56:17   Wi-Fi network and then it auto config [TS]

00:56:20   with the app and tell you know the app [TS]

00:56:21   tells it your real Wi-Fi networks [TS]

00:56:23   password and then you said you click [TS]

00:56:25   back over and sucks huge you know clunky [TS]

00:56:27   process that I hope Apple gives some [TS]

00:56:30   kind of method of improving with like [TS]

00:56:31   you know multi-mode Wi-Fi something i'm [TS]

00:56:35   pretty sure things that exist anyway you [TS]

00:56:37   know those kind of a temporary ad-hoc [TS]

00:56:39   Wi-Fi networks don't take over your main [TS]

00:56:41   Wi-Fi whatever they're called that like [TS]

00:56:42   you know camera thanks used to anyway [TS]

00:56:44   please Apple add those things anyway so [TS]

00:56:47   that the way the the Amazon dash buttons [TS]

00:56:50   work his you you place the button next [TS]

00:56:54   to your phone and the phone like emits [TS]

00:56:56   like static pulses out of the speaker [TS]

00:56:58   via audio and the dash button has a [TS]

00:57:00   little microphone it and just like [TS]

00:57:02   communicates by the static pulses the [TS]

00:57:04   Wi-Fi information to the dash button and [TS]

00:57:07   Angela right after a few seconds equals [TS]

00:57:09   a little weird seconds like alright done [TS]

00:57:11   just so cool it and all this was for [TS]

00:57:13   five dollars i know this is all just [TS]

00:57:15   shameless consumerism to honor the God [TS]

00:57:18   of amazon and make you buy even more [TS]

00:57:20   things from amazon but [TS]

00:57:22   that is still remarkable from a [TS]

00:57:23   technology perspective that works and [TS]

00:57:25   costs nothing like that's kind of [TS]

00:57:27   incredible i want I really looked into [TS]

00:57:30   recently and I think this is just [TS]

00:57:32   fascinating [TS]

00:57:33   somebody has like reverse-engineered how [TS]

00:57:36   all of this works and there's actually a [TS]

00:57:39   a node module called no dash button that [TS]

00:57:43   you can use to have a dash button [TS]

00:57:46   instead of calling phoning home to [TS]

00:57:48   amazon it it just tells a node server [TS]

00:57:51   running on a local network the button [TS]

00:57:53   has been pressed and so what I was [TS]

00:57:55   really looking into but I couldn't quite [TS]

00:57:56   make it work each just the other side of [TS]

00:57:59   it work [TS]

00:57:59   I really wanted to buy a dash button and [TS]

00:58:03   then stick it on like the bedside table [TS]

00:58:05   and then have that call down to my [TS]

00:58:09   internet-connected garage door opener my [TS]

00:58:12   Chamberlain Mike you and if the garage [TS]

00:58:14   doors open close it so that my bedtime [TS]

00:58:17   routine would just be to smack this dash [TS]

00:58:19   button that has nothing to do with [TS]

00:58:20   amazon anymore and if the garage doors [TS]

00:58:22   open it will automatically close I could [TS]

00:58:24   never get it to work but I think it's [TS]

00:58:26   really cool and fascinating that people [TS]

00:58:28   took this five-dollar device and are now [TS]

00:58:30   like hacking it such that it can be used [TS]

00:58:32   for something entirely different and i [TS]

00:58:34   just think that's fascinating super cool [TS]

00:58:36   and is for reasons like this that i [TS]

00:58:38   really want to start figuring out how [TS]

00:58:40   the hell raspberry PI's work and what [TS]

00:58:42   that's all about [TS]

00:58:43   yeah my question about these buttons is [TS]

00:58:45   like the reason i would donate can with [TS]

00:58:48   them was like is this like a joke is [TS]

00:58:49   like an april fools joke you know like [TS]

00:58:51   they cannot like last year or the year [TS]

00:58:52   before whatever just seemed so [TS]

00:58:53   ridiculous that you're gonna have talked [TS]

00:58:55   about a you know [TS]

00:58:56   Alton Brown angering unit ask her you [TS]

00:58:59   can't have a big shiny red button in [TS]

00:59:01   your house and all this other paper [TS]

00:59:03   towels my fear and wide never want to [TS]

00:59:05   have the thing and it's like I'm the [TS]

00:59:06   same type person who was always afraid [TS]

00:59:07   to enable 1-click ordering is I know [TS]

00:59:10   that I and everyone else in my house [TS]

00:59:12   would forget when we get that stupid [TS]

00:59:14   button [TS]

00:59:14   who knows all we need paper towels and i [TS]

00:59:16   will click the button but i have no idea [TS]

00:59:17   if someone who came into the same room [TS]

00:59:19   and came to the same conclusion an hour [TS]

00:59:20   ago and now we have two orders of paper [TS]

00:59:22   towels coming know someone else did you [TS]

00:59:24   know it turns out they thought of that [TS]

00:59:25   once you want somebody hits it it [TS]

00:59:27   doesn't except in order for another one [TS]

00:59:29   until that one has been delivered right [TS]

00:59:32   that's pretty good [TS]

00:59:33   everything I was thinking like it but [TS]

00:59:34   while rate-limiting [TS]

00:59:35   the bouncing and here's here's the other [TS]

00:59:37   secret thing like if it doesn't order [TS]

00:59:40   until it's delivered but you have small [TS]

00:59:41   children your house you figure out how [TS]

00:59:43   these buttons work they wait for a [TS]

00:59:44   package to be delivered and they go [TS]

00:59:45   around the house impressive real button [TS]

00:59:47   like just you know because essentially [TS]

00:59:48   is applying it is allowing anyone with [TS]

00:59:50   physical access to your home to spend [TS]

00:59:53   your money [TS]

00:59:54   yeah but it's not like ordering an ipod [TS]

00:59:55   like it's you know what happens pretty [TS]

00:59:57   cheap it's a bad example and you just [TS]

00:59:59   wait for the ipod [TS]

00:59:59   wait for the ipod [TS]

01:00:00   you got the iphone button just let me [TS]

01:00:01   just put it we'll put in in your house [TS]

01:00:03   and groupers houses the keynotes over [TS]

01:00:05   you slam your fist on the button and [TS]

01:00:06   then there's one that's the new method [TS]

01:00:10   rolling as you go visit somebody doesn't [TS]

01:00:12   like when they're when they're like you [TS]

01:00:13   know in the other room you go pushing [TS]

01:00:15   all the buttons to order all the paper [TS]

01:00:16   towels and so this is these dash buttons [TS]

01:00:18   these are entirely independent of the [TS]

01:00:19   echo other than the fact they're all [TS]

01:00:20   made by amazon hook up your amazon [TS]

01:00:22   account right yeah I was just really [TS]

01:00:24   decide that you know I'm now like giving [TS]

01:00:26   amazon the benefit of the doubt and [TS]

01:00:27   trying some of the stuff that they're [TS]

01:00:29   doing that's all crazy and after the [TS]

01:00:32   fire phone and after some of the really [TS]

01:00:34   crappy fire tablets it's easy to write [TS]

01:00:37   off amazon's hardware efforts but [TS]

01:00:39   they're getting better and they're kind [TS]

01:00:41   of getting remarkably better at some [TS]

01:00:43   things and I I think writing them off [TS]

01:00:45   completely is not wise because you know [TS]

01:00:49   they are going to keep making a lot of [TS]

01:00:50   duds I'm sure but there but not [TS]

01:00:52   everything they make it up and some of [TS]

01:00:53   them exactly pretty cool anyway so yeah [TS]

01:00:57   so I guess I have some some dunkin Wemo [TS]

01:01:00   switch to outlets that amusing to switch [TS]

01:01:03   some lamps [TS]

01:01:04   yeah can you explain that to me because [TS]

01:01:05   I understood that you were trying to [TS]

01:01:07   make it so you could say words into the [TS]

01:01:08   air and cause lights to go on yet i [TS]

01:01:10   don't know anything that connects those [TS]

01:01:12   things other than the Amazon echo is [TS]

01:01:14   listening to you and then presumably [TS]

01:01:15   what happens after that the amazon i [TS]

01:01:17   hears you and what does it do what does [TS]

01:01:18   it communicate with is this like an open [TS]

01:01:20   standard layout amazon products don't [TS]

01:01:22   understand this world [TS]

01:01:23   honestly I don't know that much about it [TS]

01:01:25   I I haven't looked that much into it you [TS]

01:01:27   know you go and i was on site that tells [TS]

01:01:28   you like here's the all the things that [TS]

01:01:30   work with the echo some of the things [TS]

01:01:32   require like a smart devices hub some of [TS]

01:01:35   them don't have been only getting the [TS]

01:01:36   ones that don't so far because why not [TS]

01:01:38   about a couple of mos switched outlets [TS]

01:01:40   because I there the better way to do [TS]

01:01:42   lighting is if you can swing it to use [TS]

01:01:45   Wi-Fi light bulbs like life xor philips [TS]

01:01:48   hue that kind of thing I haven't used [TS]

01:01:50   any of those yet because the lifx bulbs [TS]

01:01:53   are too large to fit into the lamps in [TS]

01:01:54   question and the philips hue bulbs are [TS]

01:01:58   not bright enough and i like nice bright [TS]

01:02:00   bulbs and even leds always to get the [TS]

01:02:02   ones that are like 200 watt equivalent [TS]

01:02:03   rather than the most the more common [TS]

01:02:05   ones are more like a 60 watt equivalent [TS]

01:02:06   so they're just not right now anyway so [TS]

01:02:09   the way i do this is I keep my fancy [TS]

01:02:11   bulbs and I guess which the outlets [TS]

01:02:13   philanthropist [TS]

01:02:13   two again I don't know any other system [TS]

01:02:15   works but the way belkin's Wemo thing [TS]

01:02:17   works is all just local Wi-Fi and [TS]

01:02:20   there's probably a way to come to a web [TS]

01:02:22   service I don't really care [TS]

01:02:23   there is but right now doing a local [TS]

01:02:25   Wi-Fi only so you use their apt to like [TS]

01:02:28   configure the things using the stupid [TS]

01:02:29   like join the Wi-Fi network thing but [TS]

01:02:31   then once configured the echo to talk to [TS]

01:02:34   it directly so you know the echo just [TS]

01:02:35   had support for whatever local protocol [TS]

01:02:37   that uses over the local Wi-Fi network [TS]

01:02:39   and then you you go to the alexa up to [TS]

01:02:41   configure the echo it shows all your [TS]

01:02:43   compatible devices and you can create [TS]

01:02:45   groups so you can see like to turn off [TS]

01:02:47   all lamps and it will and it will end it [TS]

01:02:50   just says okay and turn them all off and [TS]

01:02:51   that's it sorry for anybody whose life [TS]

01:02:53   is turned off [TS]

01:02:54   it's really cool like it get it was [TS]

01:02:56   really cool about it is that it's fast [TS]

01:02:59   enough and it works enough of the time [TS]

01:03:01   that it's actually comedian so part of [TS]

01:03:04   my nightly routine use your cell your [TS]

01:03:05   garage like trying to like trying to [TS]

01:03:06   eliminate steps for nightly routine part [TS]

01:03:09   of my daily routine is you know we which [TS]

01:03:11   are watching TV and I whatever so I go [TS]

01:03:13   around locking all the doors turning off [TS]

01:03:15   all the lights taking the taking hops [TS]

01:03:18   out we know one last time in the [TS]

01:03:19   backyard and more lights go on and off [TS]

01:03:20   going off and coming Lok Lak any step i [TS]

01:03:23   can remove from that process will save [TS]

01:03:25   me like 15 seconds a day and yet it's [TS]

01:03:28   stupid to be talking about 15 seconds a [TS]

01:03:30   day and you know this is obviously a [TS]

01:03:31   position of like first-world privilege [TS]

01:03:33   here but that's convenient and when [TS]

01:03:35   everything is so cheap it its it's [TS]

01:03:38   actually kind of compelling I've [TS]

01:03:39   effectively cut 30 seconds out of my [TS]

01:03:42   nightly routine just by automated my [TS]

01:03:44   switches and being able to tell the echo [TS]

01:03:46   turn everything off wants the Amazon [TS]

01:03:48   echo tell my children eight thousand [TS]

01:03:50   times to brush to think that their [TS]

01:03:51   pajamas on because i'm able to stay at [TS]

01:03:54   amazon echo do the bed down routine an [TS]

01:03:56   Amazon echo will say you guys have your [TS]

01:03:59   amazon yet have you brush your teeth [TS]

01:04:00   every Rush do you have your amazon and [TS]

01:04:03   you find them in their room an hour [TS]

01:04:04   later playing with Lego without their [TS]

01:04:06   pajamas on have you put your pajamas on [TS]

01:04:07   and brush teeth that's the service I [TS]

01:04:09   need you could probably get up with you [TS]

01:04:12   know I have tea tea or something [TS]

01:04:13   I'm i bet you that there's something [TS]

01:04:15   like I mean the thing is like it and [TS]

01:04:17   this is this is why I I really been [TS]

01:04:19   joined the echo and why I I do worry for [TS]

01:04:22   apples presence or lack thereof in this [TS]

01:04:24   market in order to make this market [TS]

01:04:26   succeed [TS]

01:04:27   you know in order to get what makes the [TS]

01:04:28   echo so good is a combination of having [TS]

01:04:32   what seems to be a pretty awesome solid [TS]

01:04:35   big data web service behind it which is [TS]

01:04:38   not something apples good at you know [TS]

01:04:39   Apple can do things like you know [TS]

01:04:41   keeping notifications running and [TS]

01:04:43   running when it comes to the kind of web [TS]

01:04:46   service that uses big data and AI type [TS]

01:04:49   stuff Apple is not as competitive as [TS]

01:04:52   other entrance in the market and and it [TS]

01:04:54   seems it maybe that will change over [TS]

01:04:56   time but they're just not there and [TS]

01:04:58   they've been not there for so long after [TS]

01:05:00   be after began to matter that it does [TS]

01:05:02   seem like they're not capable of it or [TS]

01:05:04   at least don't prioritize it you know it [TS]

01:05:06   seems like this is the kind of problem [TS]

01:05:08   that other companies Google Facebook [TS]

01:05:10   Amazon just do big data services better [TS]

01:05:14   than apple does and what also makes it [TS]

01:05:16   so powerful is all this integration with [TS]

01:05:19   their party stuff and so Apple has home [TS]

01:05:21   kit but home kit is is a much less [TS]

01:05:24   successful program i think then then [TS]

01:05:26   what it needs to be [TS]

01:05:28   where's the echo doesn't really care [TS]

01:05:30   like the echo is kind of all-inclusive [TS]

01:05:31   it'll work with everything that we [TS]

01:05:32   talked briefly about this on unconnected [TS]

01:05:35   this weekend relay they were they were [TS]

01:05:37   they were saying that there's some kind [TS]

01:05:38   of like hardware requirement for home [TS]

01:05:40   kit devices and then the belkin kind of [TS]

01:05:42   balking at it [TS]

01:05:43   amazon doesn't really care i worked with [TS]

01:05:44   everybody and like Siri launch in twenty [TS]

01:05:46   eleven it is 2016 there is still no [TS]

01:05:50   sirree API there is no way for third [TS]

01:05:53   parties to integrate with Siri at all [TS]

01:05:55   the echo comes out like not that long [TS]

01:05:58   ago what like year ago last June [TS]

01:06:00   something's on almost a year ago it is [TS]

01:06:01   already full of third-party integrations [TS]

01:06:04   there's an API for a lot of what it can [TS]

01:06:07   do not everything there's still no music [TS]

01:06:08   API looks at which means i can make [TS]

01:06:10   overcast for it yet but I'm hoping there [TS]

01:06:12   will be soon so that it has but it has [TS]

01:06:15   tons of integration with all these [TS]

01:06:17   third-party things anybody can go and [TS]

01:06:19   make a speech response API to it and it [TS]

01:06:22   integrates with all this different [TS]

01:06:23   hardware from all these different [TS]

01:06:25   vendors amazon I feel like they're in a [TS]

01:06:28   better position that Apple is to to [TS]

01:06:32   really take over this kind of thing [TS]

01:06:34   because this is so dependent on both the [TS]

01:06:36   big data web service and also tons of [TS]

01:06:39   third-party integration [TS]

01:06:40   yeah apple had the foresight to you know [TS]

01:06:43   to purchase the you know the sea [TS]

01:06:44   research project company or whatever [TS]

01:06:46   they were like the day that they [TS]

01:06:47   understood very early on that something [TS]

01:06:51   like this could add value to their [TS]

01:06:52   products and you know my friend when [TS]

01:06:54   they bought them but obviously was [TS]

01:06:55   before it was actually released publicly [TS]

01:06:56   released to the public with the [TS]

01:06:59   exception of google like they don't know [TS]

01:07:01   if they were in the lead next Google but [TS]

01:07:03   they were at the very least seemingly [TS]

01:07:04   neck-and-neck with google in terms of we [TS]

01:07:06   recognize this is going to be important [TS]

01:07:08   thing for the future and maybe your [TS]

01:07:09   thing is kind of crappy when it launches [TS]

01:07:10   series certainly was [TS]

01:07:12   but at least you know at least we're not [TS]

01:07:15   ignoring this market like in fact we're [TS]

01:07:17   out ahead of a lot of our competitors [TS]

01:07:18   but like Marco set like and then what [TS]

01:07:21   happened to be like the mac pro all over [TS]

01:07:22   again [TS]

01:07:23   well we'll make Siri better and Cirie [TS]

01:07:25   certainly has gotten better but there's [TS]

01:07:27   no reason Apple couldn't have done [TS]

01:07:29   something like Amazon echo years and [TS]

01:07:32   years ago because they had like there [TS]

01:07:33   and google has been expanding google now [TS]

01:07:35   and did you know to make it much more [TS]

01:07:38   sophisticated and complicated in Syria [TS]

01:07:40   and we even have like just random apps [TS]

01:07:41   like this third-party hound application [TS]

01:07:43   that Merlin was raving about a little [TS]

01:07:44   while ago like like lots of other [TS]

01:07:46   companies are you know it's it's not [TS]

01:07:48   early days anymore everyone's like Oh [TS]

01:07:50   some kind of intelligent agency you can [TS]

01:07:52   talk is basically like speed recognition [TS]

01:07:53   has as kind of cross de vaguely good [TS]

01:07:56   enough barrier and an understanding of [TS]

01:07:57   speech and breaking it down into meaning [TS]

01:07:59   and figure out what you mean not just [TS]

01:08:00   like translate into text doing a Google [TS]

01:08:02   search or whatever you know that's [TS]

01:08:04   getting more sophisticated and it just [TS]

01:08:06   takes a little bit more stuff to put it [TS]

01:08:07   together in two ways that allow like the [TS]

01:08:11   community essentially community of like [TS]

01:08:12   nerds and hackers to come up with more [TS]

01:08:14   uses this things like that was like oh [TS]

01:08:16   and also definitely seems like much more [TS]

01:08:17   you know nerd you know hacker friendly [TS]

01:08:21   if someone who wants to just toy with it [TS]

01:08:22   and figure out what kind of cool things [TS]

01:08:24   to do with an animal lecture whatever [TS]

01:08:25   build whatever on you want is a pretty [TS]

01:08:27   open protocol you can reverse-engineer [TS]

01:08:28   it like just go down as they don't know [TS]

01:08:30   like that you know their approaches like [TS]

01:08:32   this new stuff and see what sticks right [TS]

01:08:34   Apple's just totally absence marketing [TS]

01:08:36   use that makes sense because apple [TS]

01:08:37   doesn't make sort of like Tinker [TS]

01:08:39   products for people who just want to [TS]

01:08:40   hack on things and you know I've ever [TS]

01:08:41   want to have this product would be like [TS]

01:08:43   no no [TS]

01:08:44   it has to be beautiful and elegant and [TS]

01:08:46   integrated in blood with the end result [TS]

01:08:48   is they just aren't in the market doll [TS]

01:08:49   or know what you know they do home kit [TS]

01:08:51   and said we have a strict requirements [TS]

01:08:52   because you're your products must meet [TS]

01:08:54   the stringent standards that we have [TS]

01:08:55   apple and blah blah in the meantime [TS]

01:08:57   amazon just like running off with it and [TS]

01:08:59   they're gonna wake up one day and say [TS]

01:09:00   you know we we could have had [TS]

01:09:02   substantial chunk of that market and we [TS]

01:09:05   just we just waited too long for for for [TS]

01:09:07   perfection and didn't you know to start [TS]

01:09:09   releasing and iterating again that's not [TS]

01:09:11   the Apple way to do it but I feel like [TS]

01:09:12   in many other Syria was was like that it [TS]

01:09:15   was like series not gonna be perfect [TS]

01:09:16   initially but it's important for us to [TS]

01:09:17   get this out there because we feel like [TS]

01:09:19   in the future you telling your phone to [TS]

01:09:21   do something is a feature that we need [TS]

01:09:23   to happen they were right about that [TS]

01:09:24   every every cell phone you by now has [TS]

01:09:26   some feature where you can speak to it [TS]

01:09:27   and have it do something either but you [TS]

01:09:29   while you're driving to tell it to play [TS]

01:09:30   a song or if you're just lazy and don't [TS]

01:09:32   want to go find an icon and tap [TS]

01:09:34   something just to run a search for [TS]

01:09:35   whatever they all have that an apple [TS]

01:09:37   recognize that not saying they have to [TS]

01:09:39   be in the Amazon echo market but I'm [TS]

01:09:41   just saying like vr we also Mapple [TS]

01:09:43   secretly doing things behind the scenes [TS]

01:09:44   i hope they don't stay secret for too [TS]

01:09:46   long either [TS]

01:09:46   if BR turns out not to be a bust apple [TS]

01:09:50   doesn't want to just be sitting there [TS]

01:09:51   waiting for their perfect entry in that [TS]

01:09:53   market either and I think like the watch [TS]

01:09:54   as much as we've all talked about it and [TS]

01:09:57   had complaints about it i think it was [TS]

01:09:58   important for Apple to do a watch even [TS]

01:10:01   if the watch they did has problems [TS]

01:10:03   rather than saying no we're not entirely [TS]

01:10:05   sure we figure out every aspect of what [TS]

01:10:07   makes a watch good like the only way [TS]

01:10:08   you're going to figure out is to make a [TS]

01:10:09   product right there that's that's in you [TS]

01:10:11   can't you can't hold back from it and [TS]

01:10:13   how they're making a freaking car [TS]

01:10:15   surely the bacon amazon echo type [TS]

01:10:18   competitor and I think they could do a [TS]

01:10:20   reasonably good job for it if only [TS]

01:10:22   because it would force them like Morgan [TS]

01:10:24   was saying force them to work on their [TS]

01:10:25   back end whereas Cirie has like the hell [TS]

01:10:27   those presentations like look we're [TS]

01:10:28   using these open source you know data [TS]

01:10:31   processing backends for Syria and we're [TS]

01:10:33   all impressed by that we're talking at [TS]

01:10:34   conferences like Siri force them to do [TS]

01:10:36   that because it wasn't simple enough to [TS]

01:10:39   use whatever they were using before was [TS]

01:10:40   complicated [TS]

01:10:42   was it make those someone just wrote an [TS]

01:10:43   entire room you having a product like [TS]

01:10:45   Siri forces them to get better that [TS]

01:10:47   stuff having a product like Amazon echo [TS]

01:10:49   would also force them to get better this [TS]

01:10:51   type of thing as home kit should be [TS]

01:10:53   forcing them to as well but if they're [TS]

01:10:54   if they're going into the same situation [TS]

01:10:56   where there [TS]

01:10:57   making you know very onerous demands of [TS]

01:10:59   the third parties and the result is a [TS]

01:11:01   few third-party products they're you [TS]

01:11:04   know they're they're not they're not [TS]

01:11:05   winning that battle so it's kind of it's [TS]

01:11:08   kind of disappointing and with amazon [TS]

01:11:10   their challenge is always going to be [TS]

01:11:11   easy to do the beginning part which is [TS]

01:11:14   very open and will try to things like [TS]

01:11:15   those people go in [TS]

01:11:16   how do you develop I've been waiting [TS]

01:11:18   person I don't know if enough people who [TS]

01:11:19   have an echo that I'm like I'm kind of [TS]

01:11:21   interested in that I'd like to try but i [TS]

01:11:22   would like to wait for the echo to come [TS]

01:11:24   out the the one that is nicer and [TS]

01:11:26   smaller and faster and more reliable and [TS]

01:11:27   has more features i know they came out [TS]

01:11:29   with a little tiny one that doesn't have [TS]

01:11:30   the speakers and stuff like that but I [TS]

01:11:31   want like the full-fledged echo version [TS]

01:11:33   2 if Amazon doesn't make an echo version [TS]

01:11:36   2 for 3 years I will have you know they [TS]

01:11:39   will be again pulling a mac pro it's [TS]

01:11:40   like you were right there what why did [TS]

01:11:42   you stop [TS]

01:11:43   I don't think they will I think they [TS]

01:11:45   will continue to iterate just look at [TS]

01:11:46   how many freaking candles I found out [TS]

01:11:47   with there's about to be another one [TS]

01:11:49   they're hyping up next week I I [TS]

01:11:51   volcanoes to mail you and they're having [TS]

01:11:52   up next we're gonna we're gonna make [TS]

01:11:54   another one that's that's even thinner [TS]

01:11:55   awesome [TS]

01:11:56   yeah and we have no idea how many [TS]

01:11:57   candles they have ever sold because they [TS]

01:11:59   never put numbers on their graphs but [TS]

01:12:00   they continue to plug away at that so I [TS]

01:12:02   fully believe that Amazon will continue [TS]

01:12:04   to plug away the echo if only because it [TS]

01:12:06   just has a natural synergy of like make [TS]

01:12:08   it easier for people to give us money [TS]

01:12:10   alright thumbs up this is a good product [TS]

01:12:12   for amazon to make especially since the [TS]

01:12:13   harbor across don't seem that big it's [TS]

01:12:14   like it's speaker with Wi-Fi and a whole [TS]

01:12:19   bunch of microphones and a little bit of [TS]

01:12:20   software don't make that up the first [TS]

01:12:24   year alone people with a people [TS]

01:12:26   accidentally ordering things by saying a [TS]

01:12:27   alexa by paper towels or whatever your [TS]

01:12:30   kids are saying when you're not in the [TS]

01:12:31   room anyway I'm enjoying this thing it's [TS]

01:12:34   not perfect [TS]

01:12:35   there's lots of things about it that are [TS]

01:12:36   that are not perfect but overall it's [TS]

01:12:39   really cool and I would say if you're on [TS]

01:12:41   the fence if you if you've been tempted [TS]

01:12:43   by the echo if you're on the fence just [TS]

01:12:45   get it just order it now like you won't [TS]

01:12:48   regret if you if you're already like [TS]

01:12:49   taking you might enjoy you probably will [TS]

01:12:51   enjoy it and you should just try it [TS]

01:12:52   because it really is quite good what is [TS]

01:12:56   adam said it like so he gets very mad [TS]

01:12:58   that she doesn't recognize him because [TS]

01:13:01   he doesn't unsee it well enough that [TS]

01:13:03   yeah basically he asked her to define [TS]

01:13:05   words multiply numbers play music [TS]

01:13:08   convert units of measurement [TS]

01:13:10   cooking so many things you can do [TS]

01:13:12   setting timers by voice while cooking is [TS]

01:13:15   so useful like that's it always [TS]

01:13:17   urbanites with the Apple watch that with [TS]

01:13:18   it was so slow and somewhat unreliable [TS]

01:13:21   to do that because when that works it's [TS]

01:13:23   so useful it doesn't work enough with [TS]

01:13:25   the apple stuff but it works all the [TS]

01:13:27   time with the amazon thing its are you [TS]

01:13:29   have to push a button like activate Siri [TS]

01:13:30   if you don't have a Syrian able to [TS]

01:13:32   basically have to take your dirty you [TS]

01:13:34   know cooking fingers and touch some iOS [TS]

01:13:36   device and then have a good loop and [TS]

01:13:38   figure out do i talk before the blooper [TS]

01:13:40   does it not matter is not the bloom and [TS]

01:13:43   then you say set a timer for five [TS]

01:13:45   minutes and then you wait and then you [TS]

01:13:46   see and sometimes misunderstands you it [TS]

01:13:49   seems to me from all the people i know [TS]

01:13:50   how that goes that you can basically [TS]

01:13:52   just yell into the air with a reasonable [TS]

01:13:54   expectation that it's going to get you [TS]

01:13:55   and if it doesn't yell it again and [TS]

01:13:57   you're not waking whatever waiting [TS]

01:13:58   verbal open the echoes plugs in right [TS]

01:14:00   it's not the battery power [TS]

01:14:01   yeah that they have won this battery [TS]

01:14:02   power but it did won the battle the ones [TS]

01:14:04   battery-powered is is the tap and that [TS]

01:14:06   one doesn't listen all the time to get [TS]

01:14:08   to push it to listen [TS]

01:14:09   yeah that's not good so if you want to [TS]

01:14:10   be listening all the time you need to [TS]

01:14:11   plug it is that is that the one thing [TS]

01:14:13   that I thought that the one that I was [TS]

01:14:15   thinking of is is like is a very short [TS]

01:14:17   cylinder it doesn't have it doesn't [TS]

01:14:18   double is basically a bluetooth speaker [TS]

01:14:20   that's the dot but great names i'm at [TS]

01:14:23   the dot does also plug in and always [TS]

01:14:25   always listening [TS]

01:14:26   the dot is basically just like the big [TS]

01:14:27   echo but without the big speaker so it [TS]

01:14:30   sounds substantially worse if you play [TS]

01:14:31   music through it and the big echo like [TS]

01:14:33   as as a speaker is also the bluetooth [TS]

01:14:36   speaker as a speaker it is merely decent [TS]

01:14:39   it is not an amazing speaker like it [TS]

01:14:41   like I have a sonos play one right next [TS]

01:14:43   to it and the play one is a way better [TS]

01:14:46   speaker by by a mile [TS]

01:14:48   you know for like music quality volume [TS]

01:14:50   tone the universe the sonos system has [TS]

01:14:53   way better speakers but the Amazon echo [TS]

01:14:55   is really convenient and that often wins [TS]

01:14:58   cool our final sponsor tonight is [TS]

01:15:02   freshbooks got a fresh books.com / ATP [TS]

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01:15:08   people love freshbooks to run their [TS]

01:15:10   business now freshbooks is cloud [TS]

01:15:12   accounting software and invoicing [TS]

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01:15:24   payless stressing when it comes to [TS]

01:15:25   dealing with administration paperwork [TS]

01:15:27   invoicing and getting paid for your [TS]

01:15:29   business so invoicing is one of the [TS]

01:15:31   biggest things are known for its really [TS]

01:15:32   the core of their products freshbooks [TS]

01:15:34   create and send invoices in literally [TS]

01:15:37   almost no effort from you about 30 [TS]

01:15:38   seconds or less for most most creation [TS]

01:15:41   there's no formula there's no formatting [TS]

01:15:42   just perfectly crafted invoices every [TS]

01:15:44   time [TS]

01:15:45   freshbooks also let you help track your [TS]

01:15:46   expenses and you can you know you can [TS]

01:15:49   forget about any kind of complicated [TS]

01:15:50   receipt tracking systems freshbooks [TS]

01:15:52   includes that to do they even have a [TS]

01:15:54   mobile app you can take pictures of your [TS]

01:15:55   receipts on your phone as you incur [TS]

01:15:58   expenses you know in real life and it [TS]

01:16:00   automatically categorize them upload [TS]

01:16:02   them etc so you can just you know take [TS]

01:16:04   the picture forget about it move on with [TS]

01:16:06   your life [TS]

01:16:06   you can of course also enter things but [TS]

01:16:08   what you know into their interface they [TS]

01:16:09   even have a connection to your bank if [TS]

01:16:11   you want to give them your bank login [TS]

01:16:12   details just like a lot of popular [TS]

01:16:14   accounting software that can [TS]

01:16:15   automatically download transactions [TS]

01:16:16   first can do that too and you can help [TS]

01:16:18   categorize your expenses that way [TS]

01:16:20   first was also offers for your invoices [TS]

01:16:22   online payment so they have their own [TS]

01:16:24   gateway plus you can agree other [TS]

01:16:26   gateways if you want to your clients can [TS]

01:16:28   pay you online which usually means you [TS]

01:16:31   end up getting paid a lot faster [TS]

01:16:32   in fact they even have a cool thing that [TS]

01:16:34   I didn't really broaden the appeal here [TS]

01:16:35   you can even if you if you do something [TS]

01:16:38   in person if you're little you're like [TS]

01:16:39   an electrician you go to somebody's [TS]

01:16:41   house you perform a job they have a [TS]

01:16:43   credit card reader that you can use with [TS]

01:16:45   your phone in person that integrates [TS]

01:16:47   completely with their system with their [TS]

01:16:48   invoicing and everything is you can [TS]

01:16:50   actually accept payments in person with [TS]

01:16:51   your fresh books invoices they also have [TS]

01:16:53   overdue payment reminders so if you know [TS]

01:16:56   people let's say people take long term [TS]

01:16:58   paper invoices which is often the case [TS]

01:17:00   in the invoicing world they were they [TS]

01:17:02   can automatically help send kind of [TS]

01:17:04   robotic reminded reminders that you [TS]

01:17:06   don't really have to have these these [TS]

01:17:07   awkward conversations and keep bugging [TS]

01:17:09   people it does it on your behalf and you [TS]

01:17:11   can customize what the message says and [TS]

01:17:13   when they're sent and everything it's [TS]

01:17:14   really nice to avoid awkward [TS]

01:17:15   conversations about hey you know you [TS]

01:17:17   haven't paid me and this is do six [TS]

01:17:18   months ago so check it out it is only a [TS]

01:17:21   tiny sliver of what freshbooks can do [TS]

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01:17:30   to enter accidental text podcast and how [TS]

01:17:33   did you hear about us section once again [TS]

01:17:35   fresh books.com / 8 [TS]

01:17:37   ap thanks a lot of fresh books trying to [TS]

01:17:40   think about why Apple Bible is the way [TS]

01:17:44   it is about third-party integrations if [TS]

01:17:46   they it's not as if Apple's is all we [TS]

01:17:48   have to do everything myself almost [TS]

01:17:49   everything Apple does that has a [TS]

01:17:51   reasonable place for third parties to be [TS]

01:17:54   part of it [TS]

01:17:55   there is a place for it to do it like [TS]

01:17:57   there-there api's they make a B is for [TS]

01:18:00   third parties to write software for [TS]

01:18:02   their platforms they have programs for [TS]

01:18:04   hardware vendors to make accessories for [TS]

01:18:06   all their various hardware devices they [TS]

01:18:08   have especially for hardware they have [TS]

01:18:09   compliance programs you have to fulfill [TS]

01:18:11   these requirements in terms of size and [TS]

01:18:13   voltage and reliability and you know [TS]

01:18:15   whatever like all sensible things [TS]

01:18:17   especially in the hardware around [TS]

01:18:18   there's no shortage of accessories for [TS]

01:18:20   iOS devices you can buy even for the [TS]

01:18:22   watches you can buy watchbands you can [TS]

01:18:24   buy cases for your iOS devices you can [TS]

01:18:25   buy docs for them [TS]

01:18:27   keyboards I gave everything that apple [TS]

01:18:30   sells for its devices there's tons of [TS]

01:18:31   choices for third parties so it seems [TS]

01:18:34   like they know how to foster at an open [TS]

01:18:37   ecosystem of third parties selling [TS]

01:18:40   things for their products and software [TS]

01:18:43   application the application front there [TS]

01:18:44   they're OK at that like you know we [TS]

01:18:46   talked about the app store and the [TS]

01:18:47   problems that might have but it's not as [TS]

01:18:48   if people have the impression that if [TS]

01:18:50   you buy an Apple product you're stuck [TS]

01:18:52   with apple software they know lots of [TS]

01:18:53   ppl makes offer especially for iOS [TS]

01:18:55   devices and most of those people are not [TS]

01:18:57   Apple that make them and yet for things [TS]

01:19:00   like this where they're connecting like [TS]

01:19:03   to web services or they're sending you [TS]

01:19:07   to someone else's store or they're [TS]

01:19:10   integrating with someone else's line of [TS]

01:19:12   products for your home [TS]

01:19:13   that seems to be like apples kryptonite [TS]

01:19:16   like anything having to do with the web [TS]

01:19:18   certainly anything having to do with [TS]

01:19:20   money like giving other people money or [TS]

01:19:22   becoming their customer those seems to [TS]

01:19:24   be areas that Apple is not willing to [TS]

01:19:26   sort of open the doors and make [TS]

01:19:30   connections there precisely the area [TS]

01:19:32   that you would want anything having to [TS]

01:19:33   do with home automation or two [TS]

01:19:36   connectors imagine if apple sold [TS]

01:19:37   something like this but you couldn't use [TS]

01:19:39   it to buy things from Amazon Apple is [TS]

01:19:42   not a retailer physical goods other than [TS]

01:19:44   on products like it's not it's not [TS]

01:19:46   technically a competitor to amazon in [TS]

01:19:48   this way but can you imagine Apple [TS]

01:19:52   selling products and say oh and had [TS]

01:19:54   doing the keynote demo and say look how [TS]

01:19:56   easy it is for me to order new paper [TS]

01:19:58   towels because they don't care about [TS]

01:19:59   ordering paper towels and their [TS]

01:20:01   customers have to order paper towels but [TS]

01:20:03   they're not going to endorse amazon [TS]

01:20:05   unless they can extract some money or [TS]

01:20:06   some deal from amazon or whatever but [TS]

01:20:10   that would be a perfect third-party [TS]

01:20:12   integration if they made a product like [TS]

01:20:13   this and made an open API show your [TS]

01:20:15   third party would make an integration [TS]

01:20:17   for their favorite brand of you know [TS]

01:20:19   Wi-Fi enabled light bulbs or their [TS]

01:20:21   favorite retailer or a raspberry pi [TS]

01:20:23   thing or integration with the ring [TS]

01:20:25   doorbell that we just talked about or [TS]

01:20:26   whatever those are the things that you [TS]

01:20:28   have to do if you're going to try to [TS]

01:20:31   break open this market and be like this [TS]

01:20:33   or de facto central speaking into the [TS]

01:20:36   air in the middle of my house hub for [TS]

01:20:37   home automation and it just seems like [TS]

01:20:39   Apple and even companies like Nestor [TS]

01:20:41   stole the idea like no we're going on [TS]

01:20:42   the whole freaking house and we're going [TS]

01:20:44   to totally control hardware vendors and [TS]

01:20:46   they're going to comply to our [TS]

01:20:47   specifications and in the meantime [TS]

01:20:48   amazon using the old pc strategy of just [TS]

01:20:51   working fully open door to help ever the [TS]

01:20:52   hell you want and we'll just look at it [TS]

01:20:54   a couple years later and see what worked [TS]

01:20:56   so far is the only thing that has that [TS]

01:20:59   any measure of success even though it's [TS]

01:21:01   a very small measure success just among [TS]

01:21:03   nerds are willing to pay a hundred [TS]

01:21:04   eighty bucks to have a wear black [TS]

01:21:06   cylinder of the house that they can ask [TS]

01:21:08   how to spell words [TS]

01:21:09   Apple has always had this part of its [TS]

01:21:12   like corporate personality and reflected [TS]

01:21:14   by originally by Steve and and buy you [TS]

01:21:17   know a lot of people who are still there [TS]

01:21:19   i think and who are still making [TS]

01:21:21   important decisions that they've always [TS]

01:21:22   had this this these parts of their [TS]

01:21:24   personality where sometimes a little bit [TS]

01:21:27   too much greed shows and sometimes a [TS]

01:21:30   little bit too to like control freaky [TS]

01:21:33   shows if that makes sense and that that [TS]

01:21:37   often holds these things back [TS]

01:21:38   so for instance the thirty percent [TS]

01:21:41   in-app purchase rule on iOS apps one of [TS]

01:21:45   the reasons why you can't buy amazon [TS]

01:21:47   books and the kindle app for I for iOS [TS]

01:21:50   is this rule that like apple won't let [TS]

01:21:52   amazon selling directly without using a [TS]

01:21:53   purchase and if using our purchase apple [TS]

01:21:55   takes thirty percent [TS]

01:21:56   and that is a very very high commission [TS]

01:22:00   to take on sales that you're kind of not [TS]

01:22:02   much of a part of but they do it and it [TS]

01:22:05   works and it's only in town and you know [TS]

01:22:07   if you want to be this platform which [TS]

01:22:08   really matters a lot [TS]

01:22:09   you basically have to play by those [TS]

01:22:10   rules or avoid them like Amazon doesn't [TS]

01:22:13   just don't sell anything there and that [TS]

01:22:15   kind of attitude you know it goes way [TS]

01:22:17   beyond that rule you know that kind of [TS]

01:22:18   attitude also expensive things like 60 [TS]

01:22:21   devices the price hike in the ipad cases [TS]

01:22:24   that you know Apple has some greed there [TS]

01:22:28   and is that you know depending on what [TS]

01:22:30   you know like our discussion earlier [TS]

01:22:31   about like whether you consider that you [TS]

01:22:34   know offensive or not or whether it's [TS]

01:22:36   just business but they they do [TS]

01:22:38   oftentimes prioritize profitability of [TS]

01:22:41   things over you know making everyone [TS]

01:22:44   else happy and that is often good [TS]

01:22:46   business so i can't really fault them [TS]

01:22:47   for that but it does hold back certain [TS]

01:22:49   kinds of advancements from from the [TS]

01:22:51   products or they're going for an ideal [TS]

01:22:52   like sometimes they have a vision in [TS]

01:22:54   their mind of how it's going to look and [TS]

01:22:56   third parties will describe that vision [TS]

01:22:57   with the crap that they had where and so [TS]

01:22:59   that's the other side of it is like is [TS]

01:23:00   the controlling part of it where Apple's [TS]

01:23:03   very opinionated in a lot of ways and [TS]

01:23:06   and very controlling it like so for [TS]

01:23:09   instance one of the more recent dust-ups [TS]

01:23:13   around around apples decision making was [TS]

01:23:16   in the early days of 9.3 they stopped [TS]

01:23:19   letting the Apple pencil navigate the [TS]

01:23:21   entire ipad interface so the applicants [TS]

01:23:23   that came out in November whatever with [TS]

01:23:25   the ipad pro it could navigate the whole [TS]

01:23:27   interface for you know its first few [TS]

01:23:29   months and then in the early betas of [TS]

01:23:31   nine point whatever 9.3 they removed the [TS]

01:23:33   ability and it was from you know the the [TS]

01:23:36   official PR statement was was kind of [TS]

01:23:37   BSE the what we've heard from from from [TS]

01:23:40   people who are better informed of the [TS]

01:23:42   matter is that this is actually an [TS]

01:23:43   intentional decision because it was not [TS]

01:23:45   being used the way they thought it [TS]

01:23:47   should be used they didn't want to be [TS]

01:23:48   used to navigate the interface they [TS]

01:23:50   wanted to only be used for like artistic [TS]

01:23:51   purposes or or you know drawing or [TS]

01:23:53   whatever it was being it was being used [TS]

01:23:55   in a way that Apple didn't foresee and [TS]

01:23:58   didn't think was proper but wasn't [TS]

01:24:00   really hurting anything and apple almost [TS]

01:24:03   remove that ability and it was only i [TS]

01:24:06   think only by a decent amount of public [TS]

01:24:10   shaming and now cry over this during the [TS]

01:24:12   beta period that reverse their decision [TS]

01:24:15   they were being a little too [TS]

01:24:17   overreaching in their control you know [TS]

01:24:19   that their desire for control [TS]

01:24:21   I don't think so true though because [TS]

01:24:22   there was no obvious reason for them to [TS]

01:24:25   get rid of it today but what if [TS]

01:24:26   something's coming in the future that [TS]

01:24:28   that would conflict with this the the [TS]

01:24:31   pencil is equivalent to your finger [TS]

01:24:33   approach that Mike and gray love so much [TS]

01:24:37   you know it it certainly seems to me [TS]

01:24:39   like they should have some sort of happy [TS]

01:24:40   medium like there should be a switch [TS]

01:24:42   forward or something like that but i [TS]

01:24:45   think it's it's a little bit it's a [TS]

01:24:48   little bit bold us to assume they're [TS]

01:24:50   doing it just to be jerks there they [TS]

01:24:52   very well could be that they're doing it [TS]

01:24:53   to set themselves up for something in [TS]

01:24:55   the future [TS]

01:24:55   well it might not even you know I don't [TS]

01:24:57   want to say that that they're being [TS]

01:24:58   jerks necessarily it's that they're [TS]

01:25:00   being controlling [TS]

01:25:01   you know we see a lot of this with a [TS]

01:25:02   preview to and whenever there's like a [TS]

01:25:04   whenever there's an app review [TS]

01:25:06   controversy a lot of times it's because [TS]

01:25:08   apple doesn't want us to do things a [TS]

01:25:11   certain way or you know like like with [TS]

01:25:13   like what happened with the disaster of [TS]

01:25:15   like very projections around today [TS]

01:25:17   widgets with calculators and draft and [TS]

01:25:20   everything else we're like p calc it in [TS]

01:25:22   this in interview and it's like no well [TS]

01:25:24   you can't have buttons there could we [TS]

01:25:26   don't want people to do calculations or [TS]

01:25:28   to do work in today viewers like okay [TS]

01:25:30   that's kind of weird and maybe there [TS]

01:25:33   might have been a technical reason for [TS]

01:25:35   that but it seemed from what they from [TS]

01:25:37   Apple statements to the various [TS]

01:25:39   developers whoever those things that [TS]

01:25:40   didn't seem like it was a technical [TS]

01:25:42   limitations seemed like it was just like [TS]

01:25:43   an ideological thing we know we this is [TS]

01:25:45   not right they should be using your app [TS]

01:25:46   for this all this is just to say like [TS]

01:25:48   there are these these areas in the [TS]

01:25:51   company that still show these these [TS]

01:25:54   negative personality traits that i think [TS]

01:25:57   do hold them back in some ways and [TS]

01:25:59   sometimes it's the right move but a lot [TS]

01:26:01   of times it's not sometimes leads to [TS]

01:26:03   expect to better products but a lot of [TS]

01:26:05   times it doesn't [TS]

01:26:06   I brought the ipod and everything [TS]

01:26:07   because I feel like they do this so well [TS]

01:26:09   and so many areas like they strike the [TS]

01:26:11   right balance in terms of you know but [TS]

01:26:12   the reason we buy their products is [TS]

01:26:14   there opinionated and we like their [TS]

01:26:15   opinion if you don't like their opinion [TS]

01:26:16   by different products right but if you [TS]

01:26:17   like they're paying you like the fact [TS]

01:26:19   that you know designed as [TS]

01:26:21   you know again especially in the [TS]

01:26:21   hardware carefully designed for the [TS]

01:26:24   particular look and feel and the [TS]

01:26:25   features they put in them and just you [TS]

01:26:27   know the whole the iPhone itself like [TS]

01:26:28   one is that one is what is the iphone is [TS]

01:26:31   when do we make a touchscreen that Apple [TS]

01:26:33   feel like it's good enough for the [TS]

01:26:34   aspects of like the whole you know that [TS]

01:26:36   that's how you end up with something [TS]

01:26:37   like the iphone that you have tastes and [TS]

01:26:38   opinions and you are controlling about [TS]

01:26:40   it and you slowly open it up but it if i [TS]

01:26:42   look at the market of iOS devices [TS]

01:26:44   especially on the hardware side they're [TS]

01:26:46   striking such a good balance in terms of [TS]

01:26:48   having the products they want to have [TS]

01:26:50   selling accessories that they want to [TS]

01:26:53   sell but also having this huge ecosystem [TS]

01:26:55   of accessories from other people every [TS]

01:26:58   kind of case you could possibly imagine [TS]

01:26:59   including ones that Apple surely thanks [TS]

01:27:01   are ugly but they're not forbidding [TS]

01:27:03   those to be made or forbidding and [TS]

01:27:06   integration we're not going to let our [TS]

01:27:07   iphone be docked into this you know [TS]

01:27:10   docking devices we think it's gross or [TS]

01:27:12   we don't want it but we don't want you [TS]

01:27:14   to be able to plug this thing in with [TS]

01:27:16   the USB cable and control this other [TS]

01:27:18   things like for the most part within the [TS]

01:27:20   constraints of their programs they have [TS]

01:27:22   a hands-off type of attitude you want to [TS]

01:27:23   make a weird keyboard case that falls [TS]

01:27:25   onto your iPad six years before we come [TS]

01:27:28   out with a hardware keyboard for our [TS]

01:27:30   ipads it's not bluetooth fine we're not [TS]

01:27:32   gonna be like oh we don't we want to [TS]

01:27:33   forbid that because we haven't decided [TS]

01:27:34   whether we're going to do a a keyboard [TS]

01:27:36   with thing even styluses now we we don't [TS]

01:27:38   want you to we don't give you a maid for [TS]

01:27:40   you know iOS stamp of approval on any [TS]

01:27:43   stylist because we don't want to have a [TS]

01:27:45   stylist like four years you had this [TS]

01:27:46   little fake finger Silas's there was a [TS]

01:27:48   million of them right [TS]

01:27:49   Apple's willing to just let that go and [TS]

01:27:50   I think that was to an important thing [TS]

01:27:53   because it showed them like especially [TS]

01:27:55   if they selling in their stores boy [TS]

01:27:57   surprising number of people buy these [TS]

01:27:58   super terrible you know stylist things [TS]

01:28:00   that pretend to be fingers maybe there's [TS]

01:28:02   something to this style thing after all [TS]

01:28:03   and eventually they can put their own [TS]

01:28:04   solution which of course didn't have to [TS]

01:28:05   emulate a finger and was much much [TS]

01:28:07   better and they did a really good job [TS]

01:28:08   but that I feel like that falls out of [TS]

01:28:11   the having a big open market and it's [TS]

01:28:13   just certain kinds of products they have [TS]

01:28:15   a blind spot about that with even you [TS]

01:28:18   can even say Apple TV has that for so [TS]

01:28:19   many years not having apps on it which [TS]

01:28:21   just seems crazy because they had [TS]

01:28:22   learned how important apps are and even [TS]

01:28:24   now having the apps and having to be [TS]

01:28:26   limited in all sorts of ways because [TS]

01:28:27   Apple has an idea of what the TV app [TS]

01:28:29   should be like and they're necessarily [TS]

01:28:30   fencing off whole range of possibilities [TS]

01:28:33   even going [TS]

01:28:34   down to you know my own particular pet [TS]

01:28:36   peeves about 24 hurts output or whatever [TS]

01:28:37   like that's a whole class of [TS]

01:28:39   applications that could flourish or not [TS]

01:28:41   on the appletv but because Apple has [TS]

01:28:44   narrowly defined you you know you get [TS]

01:28:45   200 megs you download stuff on demand [TS]

01:28:47   you can have games but you have to [TS]

01:28:48   support the remote just like they're [TS]

01:28:50   just a fenced-in so narrowly they're not [TS]

01:28:52   allowing that ecosystem to expand in the [TS]

01:28:56   ways that some of their other ecosystems [TS]

01:28:58   have been allowed to expand its and I [TS]

01:29:01   think it's just it's just not the right [TS]

01:29:02   balance like I think that's what we put [TS]

01:29:04   apples always looking for and what I'm [TS]

01:29:06   what grapple to do is not to be [TS]

01:29:08   completely open not to become really [TS]

01:29:09   close to find the right balance for each [TS]

01:29:11   product line and it's and the way we see [TS]

01:29:13   one Apple hasn't found the right [TS]

01:29:14   balances competitors competitors show us [TS]

01:29:17   because they say if Apple's dropping the [TS]

01:29:19   ball here then we can do better and show [TS]

01:29:22   you something and you look at it after [TS]

01:29:24   the back near boy apple had all the [TS]

01:29:25   pieces that all the technology and they [TS]

01:29:27   just didn't they just didn't do it or [TS]

01:29:29   they were their own worst enemy and I [TS]

01:29:30   see that you have the most for every [TS]

01:29:32   product that Apple does anything to do [TS]

01:29:34   is sort of the open web and web services [TS]

01:29:36   not that Apple is against the open web [TS]

01:29:38   services but it just seems to be a big [TS]

01:29:39   blind spot for them they don't realize [TS]

01:29:41   the inherent power in that an Amazon ago [TS]

01:29:45   I think it's the is the most recent and [TS]

01:29:47   most glaring example [TS]

01:29:48   alright thanks 143 sponsors this week [TS]

01:29:51   betterment ring and fresh books and [TS]

01:29:54   we'll see you next week [TS]

01:29:55   now the show is over they didn't even [TS]

01:30:01   mean to [TS]

01:30:02   because it was accidental death was [TS]

01:30:06   accidental [TS]

01:30:07   John didn't [TS]

01:30:09   any research Marco and Casey would like [TS]

01:30:13   because it was accidental was accidental [TS]

01:30:17   and you can find show know today d p dot [TS]

01:30:22   and if twitter follow them [TS]

01:30:29   yes byl ISS so that's Casey list and a [TS]

01:30:34   co-pay rm20 Marco Arment and our AC [TS]

01:30:41   Syracuse is [TS]

01:30:51   what [TS]

01:30:56   so Tesla came out with the new car which [TS]

01:31:03   means your model asses effectively old [TS]

01:31:05   and busted [TS]

01:31:06   yep totally absolutely no it isn't big [TS]

01:31:08   as his car is still better than they did [TS]

01:31:10   pretty good car in so many ways it's [TS]

01:31:12   better [TS]

01:31:13   mm so Tesla came out or debuted with the [TS]

01:31:16   the model 3 [TS]

01:31:19   I like the emphasis on the master plan [TS]

01:31:20   and the presentation like oh my so many [TS]

01:31:22   years ago I had this master plan about [TS]

01:31:24   what we're going to do if you're making [TS]

01:31:25   a master plan maybe that's the time to [TS]

01:31:27   come up with like a naming scheme for [TS]

01:31:29   cars that's simple like someone like you [TS]

01:31:32   only got three cars can be model 12 and [TS]

01:31:34   three male B&C you know 468 like there [TS]

01:31:38   are many possibilities that you could [TS]

01:31:40   you draw from whatever name them after [TS]

01:31:42   your favorite cities or whatever but i [TS]

01:31:44   don't think anyone he drawing of a [TS]

01:31:46   master plan would be like roadster s x + [TS]

01:31:51   3 like it in your first outing [TS]

01:31:54   that's ball drop anyway but we don't [TS]

01:31:56   care about the name right so for those [TS]

01:31:58   who are not aware this is there they're [TS]

01:32:02   cheaper sedan their kind of mass-market [TS]

01:32:05   car i did watch the presentation which [TS]

01:32:08   was a link in the show notes a seal on [TS]

01:32:10   it said hey the Roadster was to kind of [TS]

01:32:13   get really really really rich people to [TS]

01:32:16   spend money on something stupid and then [TS]

01:32:18   that would let us bootstrap the S which [TS]

01:32:21   would let well-to-do people spend money [TS]

01:32:24   on something that was less stupid which [TS]

01:32:26   in turn will let us do what we really [TS]

01:32:30   want to do which is the mass market [TS]

01:32:32   model 3 and they open pre-orders for the [TS]

01:32:36   model 3 the day of the announcement but [TS]

01:32:39   but i think really really early in the [TS]

01:32:42   morning in whatever your local time was [TS]

01:32:44   and by the time of the announcement they [TS]

01:32:47   had over a hundred thousand pre-orders [TS]

01:32:48   is that right [TS]

01:32:49   a hundred and ten i think yeah something [TS]

01:32:52   like that and so the pre-orders you have [TS]

01:32:53   to put a thousand dollars down but it is [TS]

01:32:55   refundable so that means a hundred [TS]

01:32:58   thousand people had given Tesla a [TS]

01:33:01   thousand dollars apiece and I think [TS]

01:33:04   they're up to like a quarter million [TS]

01:33:05   from like that and what's interesting is [TS]

01:33:08   you know the first half of those people [TS]

01:33:09   did it sight unseen [TS]

01:33:10   they knew nothing about the model three [TS]

01:33:11   other than that it was going to cost me [TS]

01:33:12   around 40 grand and it should have [TS]

01:33:15   around the same range model s give or [TS]

01:33:18   take and then they did the the reveal [TS]

01:33:21   which it was clear that Apple employees [TS]

01:33:26   spend a lot of time practicing their [TS]

01:33:27   presentations not only those in the [TS]

01:33:29   keynote but those are like dub but [TS]

01:33:31   because man Elon Musk was not built for [TS]

01:33:34   this sort of presentation and that's [TS]

01:33:35   okay i mean but it could use some [TS]

01:33:37   rehearsal [TS]

01:33:38   it seemed like you didn't rehearse it [TS]

01:33:40   once right but the presentation [TS]

01:33:43   nevertheless was impressive and the [TS]

01:33:45   model 3 on the whole I like it I think [TS]

01:33:49   aesthetically it's got some a little bit [TS]

01:33:53   of problems on the outside I think John [TS]

01:33:54   takes more issue with the outside than I [TS]

01:33:56   do on the inside i have major issues but [TS]

01:34:00   a 40,000 dollar-plus car ish that has [TS]

01:34:05   200 miles plus ish of range [TS]

01:34:09   that's pretty damn appealing and so been [TS]

01:34:12   supposedly they're going to ship the end [TS]

01:34:13   of next year like this is sounding [TS]

01:34:15   pretty good i'm definitely interested [TS]

01:34:19   I wouldn't call this mass marketed I [TS]

01:34:20   understand the progression like you go [TS]

01:34:22   from a hundred-thousand-dollar [TS]

01:34:22   impractical car 270 ready [TS]

01:34:25   thousand-dollar very practical car to [TS]

01:34:28   35,000 dollar still pretty practical car [TS]

01:34:30   like broken no mass market is 25 k where [TS]

01:34:34   you it's not not that they're doing [TS]

01:34:35   everything I can like they the batteries [TS]

01:34:37   cost a lot of money right so they're [TS]

01:34:38   building a big factor whatever the drive [TS]

01:34:40   might price down like eventually you [TS]

01:34:42   would expect that test was still in [TS]

01:34:43   business 10 years from now that they [TS]

01:34:45   will have something in the honda civic [TS]

01:34:47   category or whatever so they're working [TS]

01:34:48   their way down i like the progression [TS]

01:34:50   like what they're going as for the [TS]

01:34:52   specifics of the product that I was [TS]

01:34:54   never really impressed with the Roadster [TS]

01:34:55   because it's just the you know what he [TS]

01:34:58   called a lotus lotus elise yeah yeah but [TS]

01:35:01   you gotta do what you gotta do i never i [TS]

01:35:03   I you know it's it was a sort of a [TS]

01:35:05   minimum viable product type thing but as [TS]

01:35:08   a car was like alright fine whatever [TS]

01:35:10   PS i was in generally impressed by the [TS]

01:35:12   styling because i think the overall [TS]

01:35:13   shape of the car is good that into the [TS]

01:35:14   details very right but practically [TS]

01:35:17   speaking have [TS]

01:35:18   both written in Model S's and driven one [TS]

01:35:22   it's a good car like we talk about this [TS]

01:35:24   more like it's not it's not just a good [TS]

01:35:25   electric car it's a good car I mean can [TS]

01:35:27   you imagine well it better be for the [TS]

01:35:28   price you get but they successfully made [TS]

01:35:30   a good car which is no small feat [TS]

01:35:31   because not a lot of new car companies [TS]

01:35:33   have come out and made a good car in our [TS]

01:35:35   lifetimes right and it seemed to have [TS]

01:35:39   enough of the all the components [TS]

01:35:41   together that even if you have a [TS]

01:35:44   complaint about certain small areas that [TS]

01:35:46   it's not a big deal i totally expect the [TS]

01:35:48   model 3 to the same thing to be good and [TS]

01:35:50   all the same ways that the S is good [TS]

01:35:51   because you know that they can use the [TS]

01:35:53   same foundation battery electric motor [TS]

01:35:55   wheel suspension steering everything it [TS]

01:35:59   I see no reason to believe that those [TS]

01:36:02   aspects of the three won't be just as [TS]

01:36:04   good as the model is the only place [TS]

01:36:06   you're saving any money is I've imagined [TS]

01:36:07   his cars smaller lighter has less [TS]

01:36:09   batteries in it and so that's how you [TS]

01:36:11   and they're made in the biggest factor [TS]

01:36:13   in economies of scale of all the sorts [TS]

01:36:15   of reasons why why does this car costs [TS]

01:36:17   less than the model s mostly it's [TS]

01:36:18   because they're getting better at [TS]

01:36:20   building these cars and have the big [TS]

01:36:21   factory building the batteries and [TS]

01:36:23   there's fewer of them and it's smaller [TS]

01:36:24   and all the stuff but I can imagine for [TS]

01:36:26   instance the interior of the model 3 [TS]

01:36:28   giving the model s the reason will run [TS]

01:36:30   for his money mostly because the model [TS]

01:36:31   is not super luxurious to begin with but [TS]

01:36:34   like that's not where the money is in [TS]

01:36:35   these cars like the minus all the [TS]

01:36:36   freaking battery and just you know [TS]

01:36:38   general materials and assembly like [TS]

01:36:41   electric motors aren't super expensive [TS]

01:36:42   and the grand scheme of things certainly [TS]

01:36:43   not compared to an internal combustion [TS]

01:36:45   engine where I think the three falls [TS]

01:36:47   down for me is I feel like it should it [TS]

01:36:50   had the opportunity to learn from the [TS]

01:36:52   s-class and exceeded in all of the few [TS]

01:36:55   areas where it falls down so is the [TS]

01:36:57   interior going to be better than the s [TS]

01:36:58   probably not [TS]

01:37:00   design-wise having that big screen in [TS]

01:37:02   the middle doesn't strike me as a we [TS]

01:37:05   learned a lot from the the model s and [TS]

01:37:09   so now we know how to make a better [TS]

01:37:10   interior other than the fact they [TS]

01:37:12   learned that bigger screens are better [TS]

01:37:13   but my biggest complaint about the [TS]

01:37:15   outside is what they've done with the [TS]

01:37:16   front end treatment and in some respects [TS]

01:37:20   it's obvious what they're going for it's [TS]

01:37:21   like hey guys we don't have to have a [TS]

01:37:24   place where air goes into the front of [TS]

01:37:26   our car because there's not a giant [TS]

01:37:27   exploding internal combustion engineer [TS]

01:37:29   that we have to blow air on [TS]

01:37:31   was it overheats we don't have to do [TS]

01:37:32   that so we should not be constrained by [TS]

01:37:35   the styling of internal combustion [TS]

01:37:37   engine cars we have all this freedom [TS]

01:37:39   let us now reimagine with a friend of a [TS]

01:37:42   car can look like because why should we [TS]

01:37:44   make it look like an internal combustion [TS]

01:37:45   engine that's a good spirit and that's a [TS]

01:37:48   good idea and they should pursue that [TS]

01:37:49   but I feel like what they did was took [TS]

01:37:52   the front of an internal combustion [TS]

01:37:53   engine car and just erase the grill in [TS]

01:37:55   Photoshop it that there's a place for [TS]

01:37:57   the grill it is shaped like a car with a [TS]

01:38:00   grill would be was Marcus does the same [TS]

01:38:01   thing the Model S has a place for the [TS]

01:38:02   grill and they just put a thing there [TS]

01:38:04   that is a different color and looks [TS]

01:38:05   grill like but there's no holes in it [TS]

01:38:07   it's you know because you don't need air [TS]

01:38:08   to go into their right that at least [TS]

01:38:12   like visually from a distance like oh [TS]

01:38:13   that's a car with a grill but it's not [TS]

01:38:15   really grill this car clearly has no [TS]

01:38:18   grill but it has shape wise the place [TS]

01:38:20   for the grill so I i would encourage [TS]

01:38:21   them to pursue this Avenue of styling [TS]

01:38:25   further not like they went too far [TS]

01:38:29   they didn't go far enough that they [TS]

01:38:30   didn't sort of reimagine the front end [TS]

01:38:32   of an electric vehicle that does not [TS]

01:38:33   need to suck air through a big opening [TS]

01:38:34   of the heart that didn't do it enough [TS]

01:38:35   and this is not AI think this may not be [TS]

01:38:37   the final design they have they could [TS]

01:38:39   conceivably change it a little trim [TS]

01:38:41   things to dress it up so friends mess as [TS]

01:38:45   far as I'm concerned and then the [TS]

01:38:46   overall shape I get why they made this [TS]

01:38:48   play [TS]

01:38:48   they're touting like the interior space [TS]

01:38:50   the bedroom or whatever but its [TS]

01:38:52   proportions are just not as nice as the [TS]

01:38:54   SDS is a bigger car [TS]

01:38:56   the bigger heart allows it to have nicer [TS]

01:38:57   proportions to look more aggressive to [TS]

01:38:59   look less kind of punch back in and [TS]

01:39:02   dowdy and like a droplet of water or [TS]

01:39:05   whatever i suspect the three will look [TS]

01:39:07   better in person than a dozen pictures i [TS]

01:39:09   really hope look better in person that [TS]

01:39:11   doesn't pictures but if I remark I be [TS]

01:39:14   feeling pretty good about my purchase [TS]

01:39:16   because he still has the best-looking [TS]

01:39:18   largest best-performing and prettiest [TS]

01:39:21   Tesla and will for seems like a long [TS]

01:39:24   time now [TS]

01:39:25   well yeah I mean I I don't have any [TS]

01:39:27   buyers remorse you know if for no other [TS]

01:39:28   reason that this probably won't even be [TS]

01:39:31   out until my lease is over there saying [TS]

01:39:33   this will allegedly ship by the end of [TS]

01:39:35   next year so about 18 months from now I [TS]

01:39:38   would be surprised if it shipped on time [TS]

01:39:40   and also there are two [TS]

01:39:44   200,000 pre-orders and they currently [TS]

01:39:47   can make something like 50,000 cars a [TS]

01:39:49   year obviously not all those printers [TS]

01:39:51   will turn into real orders because it's [TS]

01:39:52   a refundable deposit so a lot of those [TS]

01:39:55   people are going to cancel but you know [TS]

01:39:58   even even if like a quarter of them end [TS]

01:40:01   up actually going through with it and [TS]

01:40:03   accepting their cars and buying them and [TS]

01:40:06   even if there are no production delays [TS]

01:40:08   which is unlikely it would still put it [TS]

01:40:12   helped like three years roughly so [TS]

01:40:15   before I could even get one if I if I [TS]

01:40:18   wanted one instead of my models and it [TS]

01:40:19   turns out i probably won't because i [TS]

01:40:23   like big sedans and I like the [TS]

01:40:25   additional features the model as I like [TS]

01:40:26   the additional space i like the [TS]

01:40:28   additional luxury that it will almost [TS]

01:40:30   certainly continue to offer over the [TS]

01:40:32   three you know cost-wise that the model [TS]

01:40:34   3 is is from from the info we have so [TS]

01:40:36   far none of its final form from the info [TS]

01:40:39   we have so far it is substantially d [TS]

01:40:42   content adore you know d option from the [TS]

01:40:45   base model model s and the cheapest you [TS]

01:40:47   can get a model s right now if I guess I [TS]

01:40:49   just when configured it 72 hour battery [TS]

01:40:52   and you can you turn off all wheel drive [TS]

01:40:55   you get the cash price down to 70,000 [TS]

01:40:58   and the cash pressure this is allegedly [TS]

01:41:00   going to be 35,000 and they've said this [TS]

01:41:02   enough times and been really sure about [TS]

01:41:04   enough times that they probably really [TS]

01:41:06   can't go back on that PR wise or at [TS]

01:41:07   least not by much [TS]

01:41:08   so in order to cut the cash price of the [TS]

01:41:11   car in half [TS]

01:41:12   it's going to have to come with less [TS]

01:41:14   than what the S comes with at its base [TS]

01:41:17   model so they've already said it's gonna [TS]

01:41:18   be it's gonna have things like it's not [TS]

01:41:20   going to have supercharging about [TS]

01:41:22   built-in by default like you have to pay [TS]

01:41:24   after for that if you want supercharging [TS]

01:41:26   there's a whole bunch of stuff that [TS]

01:41:28   comes standard on every model s that [TS]

01:41:30   about the model 3 probably will have to [TS]

01:41:32   not come with just hit that price point [TS]

01:41:34   i'm guessing that this is gonna be a [TS]

01:41:37   major difference between these two cars [TS]

01:41:39   and and part of the reason they had to [TS]

01:41:41   make it so much smaller you know and and [TS]

01:41:44   make it kind of these weird proportions [TS]

01:41:46   is to help set it apart i think from the [TS]

01:41:49   s because you know the essence kind of [TS]

01:41:50   competing in a different bracket here [TS]

01:41:52   but overall I think from what they've [TS]

01:41:54   shown so far the e we can have crippled [TS]

01:41:57   about the dash which [TS]

01:41:57   I do but even you on twitter like it's [TS]

01:42:00   not even the final steering wheel and [TS]

01:42:02   the final steering wheel is going to be [TS]

01:42:03   amazing like a spaceship so that kind of [TS]

01:42:05   might take care of the weird issue with [TS]

01:42:07   not having any displaying from the [TS]

01:42:08   driver but overall I think this looks [TS]

01:42:11   like a really potentially awesome car [TS]

01:42:13   but there's still a lot of question [TS]

01:42:15   marks over whether they can actually [TS]

01:42:17   deliver and we know with whether they'll [TS]

01:42:19   deliver on time and what you'll actually [TS]

01:42:21   get for the money because I I suspect [TS]

01:42:23   there's gonna be a lot of things that we [TS]

01:42:26   think you'd probably want that are going [TS]

01:42:28   to be optional add-ons at that price [TS]

01:42:30   point real-time follow-up of the the [TS]

01:42:32   whole chat room and my memory says that [TS]

01:42:34   actually they said that they will have [TS]

01:42:36   supercharging on all models but they [TS]

01:42:37   will have the capability to but Ilan [TS]

01:42:40   said on Twitter to somebody recently [TS]

01:42:42   that it might be an additional fee to [TS]

01:42:45   activate it just like the old model s [TS]

01:42:46   was so they will all have the ability to [TS]

01:42:48   is same thing with them with the [TS]

01:42:50   autopilot they will all have the [TS]

01:42:52   hardware to do it but you won't [TS]

01:42:54   necessarily have that enabled unless you [TS]

01:42:55   pay extra [TS]

01:42:56   it's in app purchase in from any car [TS]

01:42:58   purchase yes it really it's basically I [TS]

01:43:01   have some faith that the only wild card [TS]

01:43:03   i feel like in their ability to deliver [TS]

01:43:05   on this in terms of schedules and [TS]

01:43:06   pricing everything is the battery [TS]

01:43:08   factory because you know many things can [TS]

01:43:10   go wrong there and it is a very large [TS]

01:43:12   endeavor as they emphasized in the [TS]

01:43:13   keynote and you're right sorry but [TS]

01:43:15   everything else about this car [TS]

01:43:16   they've already done on the model is it [TS]

01:43:18   doesn't have any weird Falcon wing doors [TS]

01:43:21   BS it is essentially a smaller s [TS]

01:43:24   everything in it they they have [TS]

01:43:26   substantial experience doing yes they [TS]

01:43:28   know how to make cars with doors with [TS]

01:43:30   door handles with mirrors with wheels [TS]

01:43:32   suspension-steering of the motors if [TS]

01:43:35   they can get the battery manufacturer [TS]

01:43:37   the price they wanted working the way [TS]

01:43:38   they wanted sticking in this car i [TS]

01:43:39   totally believe they will hit their [TS]

01:43:41   delivery dates because this is this is [TS]

01:43:44   the kind of iteration I would expect I [TS]

01:43:46   feel like the X is a weird boondoggle [TS]

01:43:48   lot with those you know much larger size [TS]

01:43:51   and the weird doors that it like its own [TS]

01:43:54   worst enemy this is the natural [TS]

01:43:56   evolution downmarket of the s and how to [TS]

01:44:00   make achiever I still feel like the way [TS]

01:44:01   they make sure is [TS]

01:44:02   I've got its gonna have a smaller [TS]

01:44:03   battery that's because it's a smaller [TS]

01:44:05   car and you can get away with equal or [TS]

01:44:08   rain or whatever that start with 215 [TS]

01:44:10   range i think 250 [TS]

01:44:11   users it was the rumor but i think they [TS]

01:44:12   announced 215 yes it's official expected [TS]

01:44:15   to 15 and for reference that the 70 that [TS]

01:44:17   the model s 70 kilowatt-hour one [TS]

01:44:19   specifies 230 and it's also a much [TS]

01:44:22   bigger heavier car like if you look at [TS]

01:44:23   the at the ratings compared between the [TS]

01:44:25   s and the X the X ratings are lower per [TS]

01:44:28   kilowatt-hour because it takes more [TS]

01:44:30   energy to move the larger heavier car so [TS]

01:44:32   i'm guessing with the s having 230 miles [TS]

01:44:36   out of a 72 hour battery and yes they [TS]

01:44:38   could put maybe a 50 or 55 into the [TS]

01:44:41   model 3 to hit that goal [TS]

01:44:43   yeah I don't think the other thing of [TS]

01:44:44   the wild-card I don't know about is how [TS]

01:44:46   much is this going away because you [TS]

01:44:47   obviously it weigh less than yes but how [TS]

01:44:50   much less and the only way you get it to [TS]

01:44:51   weigh a lot less is to use a much [TS]

01:44:53   smaller battery because those things one [TS]

01:44:54   at a time or two use lighter materials [TS]

01:44:56   are they replacing steel aluminum is [TS]

01:44:58   there any like magnesium or other [TS]

01:45:00   weirdness going you would imagine it can [TS]

01:45:01   get to exotic is thirty-five thousand [TS]

01:45:02   dollar car but aluminum at the very [TS]

01:45:04   least could be in the mix to try to [TS]

01:45:06   light in the car and obviously the base [TS]

01:45:09   model i would just assume i don't [TS]

01:45:10   remember this was announced [TS]

01:45:11   you know one motor in the base model [TS]

01:45:12   right that not the motors are again not [TS]

01:45:14   as expensive as internal combustion [TS]

01:45:16   engines but if you want to save money [TS]

01:45:17   like that's the beauty of electric cars [TS]

01:45:18   and the sort of the curse is there's not [TS]

01:45:21   much to them there's electric motor like [TS]

01:45:23   more or less directly attached to your [TS]

01:45:25   wheels through a fixed gear ratio their [TS]

01:45:27   suspension the steering there's some [TS]

01:45:29   pumps and compressors there's a giant [TS]

01:45:31   battery and then there's a living room [TS]

01:45:32   that you put there to say that right and [TS]

01:45:35   that's it that's all there is in the car [TS]

01:45:37   this inventing I guess bird for blowing [TS]

01:45:38   air on you like they're so many fewer [TS]

01:45:41   components than the giant mess that is [TS]

01:45:42   under the hood of internal combustion [TS]

01:45:44   engine cars we're just like the little [TS]

01:45:46   villages and you know all around the [TS]

01:45:48   engine in terms of keeping the engine [TS]

01:45:49   cool and and and keeping the oil flowing [TS]

01:45:51   through it and things going up and down [TS]

01:45:54   and firing Sparks and wires and it's [TS]

01:45:56   just there's just so much extra stuff [TS]

01:45:58   there that just isn't in this car which [TS]

01:45:59   means that if you want to make the car [TS]

01:46:02   for cheaper you can reduce your [TS]

01:46:03   component costs or you can use less of [TS]

01:46:06   something that's expensive but there's [TS]

01:46:08   not much else they're like I really [TS]

01:46:09   don't feel you know that's why i say on [TS]

01:46:11   the interior I guess they have to make [TS]

01:46:13   it not as nice as the s just to like to [TS]

01:46:15   differentiate their lines but how much [TS]

01:46:17   money are you really going to save by [TS]

01:46:19   using different seat materials like you [TS]

01:46:22   could save a couple hundred bucks here [TS]

01:46:23   and there but the big-ticket items that [TS]

01:46:25   stupid battery all the big steel parts [TS]

01:46:28   that make up a car that you can't get [TS]

01:46:29   rid of because you need suspension and [TS]

01:46:31   wheels and a body and crash protection [TS]

01:46:33   and stuff like that are and I guess that [TS]

01:46:36   you know one motorist cheaper than two [TS]

01:46:38   and then that's it then you know so [TS]

01:46:40   they're they're wise to go after their [TS]

01:46:42   big cost centers the batteries like how [TS]

01:46:44   cheaply can we make them can we build [TS]

01:46:46   like this giant Factory and make pretty [TS]

01:46:48   huge capital investments that we can [TS]

01:46:49   turn out that the first year 250,000 [TS]

01:46:52   these batteries and put them into cars [TS]

01:46:53   that we can sell for thirty-five [TS]

01:46:54   thousand dollars and at least break even [TS]

01:46:56   or come close to a product I mean that's [TS]

01:46:58   the sort of metal thing that we're not [TS]

01:47:00   really talking about here is that you [TS]

01:47:02   know Tesla is it would also what you may [TS]

01:47:05   think it's a car guy about their [TS]

01:47:06   individual products they're actually [TS]

01:47:08   doing the thing that so many other car [TS]

01:47:11   companies have failed to do which is [TS]

01:47:12   build electric cars build a business on [TS]

01:47:15   them and make them good cars that people [TS]

01:47:17   want to buy like that just you know [TS]

01:47:19   it'sit's it kind of goes without saying [TS]

01:47:20   we don't say like oh I've complained [TS]

01:47:22   about this particular car but like [TS]

01:47:23   nobody else is doing that how the [TS]

01:47:26   biggest car companies in the world [TS]

01:47:27   sometimes have difficulty making a car [TS]

01:47:29   that people want to buy and they're [TS]

01:47:30   making internal combustion engine car [TS]

01:47:32   sometimes they miss that target tesla's [TS]

01:47:34   making electric cars that people want to [TS]

01:47:36   buy but hundreds of thousands of people [TS]

01:47:37   water sight unseen so they're you know [TS]

01:47:41   they're they're quite a phenomenon [TS]

01:47:44   regardless of the quality of the range [TS]

01:47:45   of products and this is like their third [TS]

01:47:47   car or whatever i'm willing to give them [TS]

01:47:49   why to the way to continue to forth to [TS]

01:47:52   continue to figure out how to do cars if [TS]

01:47:55   they're still in business but i really [TS]

01:47:56   hope they are you know when my grandkids [TS]

01:47:58   are driving they should be making pretty [TS]

01:48:02   amazing cars for prices that hopefully [TS]

01:48:04   anybody can afford the first of all it [TS]

01:48:07   being in business [TS]

01:48:08   all in all the way out that I think [TS]

01:48:10   someone's gonna buy them apple tried [TS]

01:48:12   right i isolate isolate the car [TS]

01:48:14   companies the bottom but well maybe a [TS]

01:48:17   police car company could would even sell [TS]

01:48:20   to a car company i think they have [TS]

01:48:21   assassinated on first before you know [TS]

01:48:23   but I i'm thinking like you know [TS]

01:48:24   worst-case scenario if they're like [TS]

01:48:26   desperate and if they're gonna go out of [TS]

01:48:27   business [TS]

01:48:28   I think they're gonna get bought rather [TS]

01:48:29   than just shut down but anyway it's [TS]

01:48:32   really quite something like to see the [TS]

01:48:34   amount of enthusiasm [TS]

01:48:36   and and energy and momentum behind this [TS]

01:48:39   launch of this car that we know almost [TS]

01:48:41   nothing about eight and even before we [TS]

01:48:43   knew anything about it can't happen your [TS]

01:48:45   story but it's this is really we're on [TS]

01:48:47   the cusp of something big here and it's [TS]

01:48:49   it's happening now it's not like this is [TS]

01:48:51   like well in the future cars will be [TS]

01:48:53   really nice and will be all electric [TS]

01:48:55   know today [TS]

01:48:56   cars are really nice and all electric [TS]

01:48:58   they're just really expensive right now [TS]

01:48:59   but they're here they exist they're [TS]

01:49:02   selling you know like they I think they [TS]

01:49:04   have something like a hundred and fifty [TS]

01:49:05   thousand Model S is already out in the [TS]

01:49:07   world so there's all their they already [TS]

01:49:10   sell these cars in decent volume and yet [TS]

01:49:13   this that isn't as much volume as like [TS]

01:49:16   you know the the entire world driving [TS]

01:49:19   population or some other big brand cars [TS]

01:49:21   but that is like real volume that counts [TS]

01:49:25   for something [TS]

01:49:26   you know that these things already [TS]

01:49:27   exists today and they're only going to [TS]

01:49:29   become more of them in the future it i [TS]

01:49:31   don't think this is a temporary fad I [TS]

01:49:33   think this is like this is the lake and [TS]

01:49:35   once you drive one you realize like oh [TS]

01:49:36   my god this is amazing [TS]

01:49:38   why doesn't everybody happened of course [TS]

01:49:40   the answer is because it's very [TS]

01:49:42   expensive right now but that seems to be [TS]

01:49:43   a temporary problem i'm kind of confused [TS]

01:49:46   about why some of them have a shape door [TS]

01:49:49   handles and at least one model i presume [TS]

01:49:51   the base model doesn't like that is that [TS]

01:49:53   like a value add feature well you by the [TS]

01:49:55   base model you get straight door handle [TS]

01:49:56   like Marcos crappy cars but if you have [TS]

01:49:58   the upsell models your door handle is [TS]

01:50:01   slightly l-shaped they probably haven't [TS]

01:50:03   decided which one yet [TS]

01:50:04   like the one with the elves and built [TS]

01:50:06   the other one the other without them all [TS]

01:50:07   those that I think I when they when they [TS]

01:50:08   drove the cars out onto the stage [TS]

01:50:10   another electric car moments when you [TS]

01:50:12   realize they don't have to worry about [TS]

01:50:13   filling the room with carbon monoxide is [TS]

01:50:15   a drive cars out hundreds straight [TS]

01:50:17   exactly and they also have to worry [TS]

01:50:18   about the noise of the engines running [TS]

01:50:20   just drive right out fine [TS]

01:50:22   yeah that was pretty wild really really [TS]

01:50:24   every time I Drive this electric [TS]

01:50:27   drivetrain I'm just like all my god this [TS]

01:50:28   is so good [TS]

01:50:29   like why why would it if if you can get [TS]

01:50:33   one of these if you can both swing the [TS]

01:50:35   price and if it fits within your [TS]

01:50:37   lifestyle with like you know range [TS]

01:50:39   concerns and everything if those are and [TS]

01:50:41   those are two big IFS but if it fits [TS]

01:50:44   why wouldn't you get it like once you [TS]

01:50:46   drive it that's honestly how you feel [TS]

01:50:48   because it's [TS]

01:50:49   no good if you have the means i highly [TS]

01:50:51   suggest try picking one up i have to [TS]

01:50:54   tell you though the interior is so [TS]

01:50:56   unbelievably bad to my eyes it's got a [TS]

01:51:00   dashboard ish it has a thing that looks [TS]

01:51:04   like a dashboard but all it has on the [TS]

01:51:06   dashboard is a steering wheel and a [TS]

01:51:08   touchscreen and yes I'm aware that all [TS]

01:51:11   of this is in flight but it looks like [TS]

01:51:14   they didn't even try yet like oh god I [TS]

01:51:17   don't like the floating display it just [TS]

01:51:20   looks fragile to my eyes which i know is [TS]

01:51:22   is akc problem but I don't like it and I [TS]

01:51:25   definitely do not like having any sort [TS]

01:51:27   of gauges behind the steering wheel I [TS]

01:51:29   just think that's a terrible idea a lot [TS]

01:51:31   of other cars have tried that like and [TS]

01:51:34   there have been various theories i mean [TS]

01:51:35   the economic one is like will make a [TS]

01:51:37   world car that's symmetrical so we can [TS]

01:51:39   do right and left hand drive and just [TS]

01:51:40   put the dash cluster in the middle [TS]

01:51:42   I'm not sure how much i buy that as a [TS]

01:51:44   reason but it's something you can see [TS]

01:51:46   and think about the one of the reasons [TS]

01:51:48   they gave was like well it's better to [TS]

01:51:51   not have to change your focal distance [TS]

01:51:53   as much from looking out the window [TS]

01:51:55   where your focal distance is way off [TS]

01:51:56   down the road to looking super close to [TS]

01:51:58   you be like the gauge cluster so let's [TS]

01:52:00   do like a two-level dash or put it in [TS]

01:52:02   the center so it's you know difference [TS]

01:52:04   between focusing at four feet versus two [TS]

01:52:06   feet [TS]

01:52:07   I'm not sure I buy that because i don't [TS]

01:52:09   know i mean III can't understand maybe [TS]

01:52:10   the focal distance you don't want to go [TS]

01:52:11   from really close to really far but how [TS]

01:52:13   much farther away from you can you get [TS]

01:52:15   that dashboard when it 10 had still have [TS]

01:52:17   it inside the car with you it can you [TS]

01:52:19   know make that big of a difference and I [TS]

01:52:22   just think consumers have voted with [TS]

01:52:25   their feet to say every car that has [TS]

01:52:27   tried to do this and there have been [TS]

01:52:28   many of them the feedback has been [TS]

01:52:30   universally negative not massively [TS]

01:52:33   negative but enough negative that in [TS]

01:52:34   subsequent models they changed every car [TS]

01:52:36   that's not a two-level dash where you [TS]

01:52:37   have 17 Gators close one so far [TS]

01:52:39   regardless had a bunch of gauges in the [TS]

01:52:41   middle has eventually gone back to a [TS]

01:52:45   more conventional arrangement or like [TS]

01:52:46   that model has you know faded away a new [TS]

01:52:49   models replaced i think maybe toda echo [TS]

01:52:51   still has that arrangement as the SD the [TS]

01:52:53   loan store but it baffles me why people [TS]

01:52:58   want to do that in anything other than a [TS]

01:52:59   concept Carly and the wild card is in [TS]

01:53:01   course we don't know it [TS]

01:53:02   I can find you have another solution [TS]

01:53:03   maybe it's all heads up display and have [TS]

01:53:05   an amazing HUD alright fine I'm you know [TS]

01:53:07   I'm just saying is like somewhere where [TS]

01:53:10   the driver doesn't have to turn his head [TS]

01:53:12   you need to be able to see things like [TS]

01:53:13   how fast you're going and you know other [TS]

01:53:16   information about the car is your turn [TS]

01:53:17   signal on your headlights on like [TS]

01:53:19   without having to look elsewhere i feel [TS]

01:53:21   like that should be easily within the [TS]

01:53:23   drivers vision without requiring and [TS]

01:53:25   that's why we have gauge clusters so I [TS]

01:53:28   really hope they have some solution to [TS]

01:53:30   that that isn't just look at the giant [TS]

01:53:33   screen but the Giants 17 or 18 inch [TS]

01:53:36   screen that we have stable to the front [TS]

01:53:38   of the dashboard [TS]

01:53:39   yeah I completely agree i just i [TS]

01:53:41   understand it's not the final design but [TS]

01:53:43   god I do not like it at all it just [TS]

01:53:46   looks so boring and sis this vast [TS]

01:53:48   emptiness there it's it's terrible [TS]

01:53:53   all in all I am very interested in the [TS]

01:53:55   car i'm not interested enough to have [TS]

01:53:58   put down a pre-order and at this point [TS]

01:54:00   there's no point putting down a [TS]

01:54:01   pre-order because Declan will be out of [TS]

01:54:03   college by the time they would deliver [TS]

01:54:04   on that formerly part was saying but I'm [TS]

01:54:07   but I'm really intrigued and i'm really [TS]

01:54:09   pleased that they're they're moving on [TS]

01:54:12   off down market is really the right way [TS]

01:54:13   to describe it but certainly into a [TS]

01:54:15   larger segment of the market and having [TS]

01:54:18   driven underscores model s it kind of [TS]

01:54:21   ruined me for life I mean it [TS]

01:54:24   electric cars done right are [TS]

01:54:26   phenomenally cool and and I'm really [TS]

01:54:29   really anxious to see what this looks [TS]

01:54:31   like when it's all said and done when [TS]

01:54:33   it's actually released when will you [TS]

01:54:36   know what I also want to see is like how [TS]

01:54:38   did anyone else respond to this [TS]

01:54:40   yeah what happens when this eat into a [TS]

01:54:42   big part of sales of the BMW 3-series [TS]

01:54:45   you know what happened what happened [TS]

01:54:47   how does everyone else react to this [TS]

01:54:49   well they already have all got electric [TS]

01:54:50   our projects in the works like all them [TS]

01:54:52   a BMW already got one of the i8 and [TS]

01:54:54   India the i3 and portions got the there [TS]

01:54:57   are their electric car product that a [TS]

01:54:59   lot of people have essentially model s [TS]

01:55:01   competitors in various stages of [TS]

01:55:03   development i think now it's just a race [TS]