The Accidental Tech Podcast

162: iPhone Sorry Erin


00:00:00   are we talking about that amazing thing [TS]

00:00:01   we were just talking about the pre-show [TS]

00:00:03   we talking about that anymore now are we [TS]

00:00:05   done [TS]

00:00:06   wait what you think we're just talking [TS]

00:00:08   about the pre-show the ipad pro 9.7 [TS]

00:00:10   whatever whatever stop stop no that's [TS]

00:00:12   the thing that's happening next week [TS]

00:00:14   are we talking about that what's [TS]

00:00:16   happening next week oh my god market but [TS]

00:00:18   how are we gonna have anything to say [TS]

00:00:19   about that until it happens [TS]

00:00:21   yeah i guess not i will just be that [TS]

00:00:23   jerk that's teasing and then and then [TS]

00:00:25   it'll just be like it's fine but tells [TS]

00:00:27   you go [TS]

00:00:28   uh-huh but something Marcus turned into [TS]

00:00:31   a generous father others fine i still [TS]

00:00:35   owe the time I you know we need in our [TS]

00:00:39   lives we need some follow-up we don't [TS]

00:00:41   have that much this week so it'll last [TS]

00:00:42   about three hours I wanted to tell us [TS]

00:00:44   about anonymous former apple employee [TS]

00:00:46   John who doesn't love an honest former [TS]

00:00:48   apple employees last week we discussed [TS]

00:00:51   some more [TS]

00:00:53   why don't we have cellular on the mac [TS]

00:00:55   and had lots of different theories and [TS]

00:01:00   there's one this one data point this is [TS]

00:01:02   a three-year-old data point from again [TS]

00:01:04   an anonymous apple employee and here she [TS]

00:01:07   says a significant number of ipad owners [TS]

00:01:09   do not have an iphone an insignificant [TS]

00:01:10   number of macbook owners do not have an [TS]

00:01:13   iphone as of three years ago anyway so [TS]

00:01:16   the idea there is why don't you have so [TS]

00:01:18   you have something on the ipad but you [TS]

00:01:20   don't have a mac why it's like well [TS]

00:01:21   because lots of letters don't have [TS]

00:01:24   phones but all the mac users to that's [TS]

00:01:27   interesting data point may have [TS]

00:01:28   contributed to the decision but as we [TS]

00:01:30   talked about that show just because you [TS]

00:01:32   have a phone doesn't mean you want to [TS]

00:01:33   waste its battery tethering and deal [TS]

00:01:35   with coloring stuff when its built-in [TS]

00:01:36   it's much nicer [TS]

00:01:38   how about but anybody that that's an [TS]

00:01:39   interesting number i probably would not [TS]

00:01:40   have guessed that that like the mac well [TS]

00:01:43   then I guess so if you have a Mac maybe [TS]

00:01:45   like an old-school Apple user and you [TS]

00:01:47   like everybody's got a macbook got an [TS]

00:01:48   iphone but the ipad is sold too much [TS]

00:01:50   wider audience anyway there you have it [TS]

00:01:53   take that for what it's worth from an [TS]

00:01:54   anonymous a play from three-year-old [TS]

00:01:56   data [TS]

00:01:57   fair enough Scott Williams wrote in some [TS]

00:02:02   time of the last week and asked a [TS]

00:02:04   question which I thought was actually [TS]

00:02:05   very interesting he asked why not use [TS]

00:02:08   cloudkit for file uploads and overcast [TS]

00:02:10   and unbeknownst to Marco I reply [TS]

00:02:12   to scott just the two of us i didn't [TS]

00:02:15   copy Marco and john and i said i bet you [TS]

00:02:18   anything it's just because s3 Israel is [TS]

00:02:20   what Marco knew and he didn't feel like [TS]

00:02:22   learning something different that I'm [TS]

00:02:25   not a hundred percent but I'm not a [TS]

00:02:26   hundred percent shores what I said to [TS]

00:02:27   Scott and then you did reply to everyone [TS]

00:02:30   and that is not the answer you have [TS]

00:02:32   which was very surprised by so why don't [TS]

00:02:33   you answer the question mark oh why not [TS]

00:02:34   use cloudkit right and actually I mean [TS]

00:02:37   I've heard from a number of people on [TS]

00:02:38   why don't i use X one of the other exes [TS]

00:02:41   was back blazes new s3 like service that [TS]

00:02:43   i believe it's called be too so the [TS]

00:02:45   reason why I built this on s3 rather [TS]

00:02:48   than all these other options is first [TS]

00:02:51   that swims was right that I was the [TS]

00:02:53   thing I knew the best but second that I [TS]

00:02:56   wrote that entire feature in 2014 [TS]

00:02:59   that's the big reason so that was before [TS]

00:03:01   cloudkit and before backblaze b2 and the [TS]

00:03:05   reality is that the the biggest cost of [TS]

00:03:07   it I I don't actually know yet but the [TS]

00:03:11   biggest cost of it is more likely to be [TS]

00:03:12   bandwidth and storage because then [TS]

00:03:14   within a transfer is is a lot more [TS]

00:03:17   expensive honest three then storages [TS]

00:03:19   storages like something like three cents [TS]

00:03:21   per gig months something like that and [TS]

00:03:24   transfer in is free transfer out so when [TS]

00:03:27   you redownload or play the file that i [TS]

00:03:29   have to pay for and it's you know in in [TS]

00:03:32   large quantities is actually a [TS]

00:03:33   non-trivial cost and the the bandwidth [TS]

00:03:36   fees are actually fairly similar in [TS]

00:03:38   almost every provider cloudkit would be [TS]

00:03:40   interesting because clock is like free [TS]

00:03:42   with a whole bunch of asterisks after it [TS]

00:03:44   one of the holdups with that is simply [TS]

00:03:48   that i'm not familiar with how it works [TS]

00:03:50   yet and another big one is that I [TS]

00:03:52   believe not all those asterisks after it [TS]

00:03:55   actually have definitions at the bottom [TS]

00:03:57   of the page [TS]

00:03:58   many of them are like you just don't [TS]

00:04:00   know what will happen with this asterisk [TS]

00:04:02   you know you like if you go over all [TS]

00:04:04   your quotas its kind of undefined and [TS]

00:04:07   stuff like that like cloudkit is is a is [TS]

00:04:10   a bit of a risk if I were writing all of [TS]

00:04:13   this stuff from scratch today I would [TS]

00:04:15   probably first try to do all of it [TS]

00:04:17   the sync everything on cloud get first [TS]

00:04:19   but because I wrote all this stuff [TS]

00:04:22   before cloudkit existed [TS]

00:04:23   that's the main reason why it is the way [TS]

00:04:25   it is [TS]

00:04:26   and so far i mean the looking like you [TS]

00:04:29   know how much space i'm actually using [TS]

00:04:30   an s3 so far i'm up to like over 300 [TS]

00:04:33   gigs now but that's still like something [TS]

00:04:35   like 60 bucks a month and storage so it [TS]

00:04:38   really just the the question want to be [TS]

00:04:40   like how much do I end up using in in [TS]

00:04:42   bandwidth costs and if you know if if [TS]

00:04:46   the if this costs does not end up being [TS]

00:04:48   ridiculous than I can of course raise [TS]

00:04:50   the limit right now it's two gigs but [TS]

00:04:52   you know why not offer 10 gigs you know [TS]

00:04:54   I don't know I I could offer more if the [TS]

00:04:56   if the cost a reasonable sum you can [TS]

00:04:58   basically see like what ended up being [TS]

00:05:00   with the average cost of it and decide [TS]

00:05:02   from there what to do enough John wanted [TS]

00:05:05   to tell us about why it may not be your [TS]

00:05:06   fault that your poor ipod touch walked [TS]

00:05:09   on you now it's my fault a lot of people [TS]

00:05:11   sent me links to various stories about a [TS]

00:05:15   technology to break into cars [TS]

00:05:17   particularly this one with the keyless [TS]

00:05:20   entry where you just have a little your [TS]

00:05:22   key fob in your pocket and you just walk [TS]

00:05:23   up to your car and it unlocks and you [TS]

00:05:25   get in and you drive away I think you [TS]

00:05:28   guys probably have that on your fancy [TS]

00:05:29   cars [TS]

00:05:30   yep yep and the way to the the way you [TS]

00:05:34   break into these well the way the system [TS]

00:05:35   works obviously walk up to the car and [TS]

00:05:37   the car knows you're nearby because it [TS]

00:05:40   sends a signal to your key fob and your [TS]

00:05:43   key fob says oh I I should open the door [TS]

00:05:47   and sends a signal back and tell us the [TS]

00:05:48   guard opened the door the way these [TS]

00:05:51   breaking things work is if you're in a [TS]

00:05:54   restaurant and your car is parked [TS]

00:05:56   outside your car is sending out a signal [TS]

00:05:59   a key fob are you there [TS]

00:06:00   thank you Father you there but your key [TS]

00:06:02   fobs not there good the signal is very [TS]

00:06:03   weak signal only reaches when you really [TS]

00:06:05   when you're right next to your car [TS]

00:06:06   essentially these amplifiers take the [TS]

00:06:08   car signal amplified massively so your [TS]

00:06:11   key fob in your pocket inside the [TS]

00:06:12   restaurant can hear the car asking and [TS]

00:06:15   then I the key part thanks oh the car [TS]

00:06:18   has asked me something here you go car [TS]

00:06:20   open your doors please [TS]

00:06:22   and it sends a signal which can reach [TS]

00:06:24   the car apparently from the key fob [TS]

00:06:25   because I guess they were from really [TS]

00:06:26   far away in case you hit the button you [TS]

00:06:28   know and then the door opens and the [TS]

00:06:30   thief gets in so it's an amplifier and [TS]

00:06:32   what is amplifying is the car signal [TS]

00:06:34   reaching out to your key fob and then [TS]

00:06:36   keep obvious answers and opens the car [TS]

00:06:37   door i'm pretty sure no one used that in [TS]

00:06:40   my car because i don't have one of those [TS]

00:06:41   things my car did not send out a signal [TS]

00:06:43   to my key fob i have the old-fashioned [TS]

00:06:45   kind of key fob where the way it works [TS]

00:06:48   is you press the button on the key fob [TS]

00:06:49   and it sends a signal to the car me [TS]

00:06:50   getting close to my car with my key in [TS]

00:06:52   my pocket does nothing does not open the [TS]

00:06:53   doors for me just left it unlocked just [TS]

00:06:56   that one time anyway [TS]

00:06:59   carlock now got a new ipod in there I'm [TS]

00:07:02   fine [TS]

00:07:02   there are other by the way there are [TS]

00:07:04   other things that do that you can use to [TS]

00:07:06   break into cars like mine they just send [TS]

00:07:08   a whole bunch of different signals to [TS]

00:07:09   the car all sorts of other hacks and [TS]

00:07:12   things but just all that just sounds way [TS]

00:07:13   even the amplifier think that sounds way [TS]

00:07:15   too sophisticated for the the crime that [TS]

00:07:18   seems to be which is just wander down [TS]

00:07:20   the street neighborhood try every single [TS]

00:07:21   car and it's locked onto the next one [TS]

00:07:23   I mean you could also just use like a [TS]

00:07:25   rock to break and he's like yeah they [TS]

00:07:29   don't want to break the window they want [TS]

00:07:30   they don't want this whole idea about [TS]

00:07:32   this crime as you keep it low enough [TS]

00:07:34   level that no one really gets upset [TS]

00:07:36   about it because I didn't break anything [TS]

00:07:37   on your car you know to me like you're [TS]

00:07:39   right they could just break your break [TS]

00:07:40   the window and and get in there or the [TS]

00:07:42   water they can you know you some other [TS]

00:07:43   way to break in the car [TS]

00:07:44   this is totally about I'm not want to be [TS]

00:07:47   bothered by that if they leave the door [TS]

00:07:48   open there's enough people leave the [TS]

00:07:49   door open why should I bother doing [TS]

00:07:51   something they can make more noise that [TS]

00:07:52   can get me caught that you get me in [TS]

00:07:53   trouble they can make the police take [TS]

00:07:54   notice [TS]

00:07:55   alright so this is totally a crime of [TS]

00:07:57   opportunity just looking for the day I [TS]

00:07:59   forget to lock my car door again [TS]

00:08:00   okay our first sponsor this week is [TS]

00:08:04   Harry's go to Harry's calm and enter [TS]

00:08:07   code ATP and check out for five dollars [TS]

00:08:09   off your first order hairy cells [TS]

00:08:11   high-quality razors and blades for a [TS]

00:08:14   fraction of the price of the big brands [TS]

00:08:16   now everybody knows that good things [TS]

00:08:19   come in sets of three [TS]

00:08:20   what does have to do with anything well [TS]

00:08:22   March is the third month of the year [TS]

00:08:24   it also happens to be Harry's three-year [TS]

00:08:26   anniversary as a business and if you're [TS]

00:08:28   new to harry's they have a special deal [TS]

00:08:30   now to try out three of their expertly [TS]

00:08:33   crafted five-blade German razor blade [TS]

00:08:35   cartridges a nice looking classy handle [TS]

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00:08:40   here's how this works so here is the [TS]

00:08:42   only shaving company that's amazing [TS]

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00:08:46   and in my opinion the best looking [TS]

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00:08:49   it's out there these are [TS]

00:08:51   german-engineered five blade cartridge [TS]

00:08:53   cartridge razors because you a close [TS]

00:08:55   comfortable shave no cuts or burns [TS]

00:08:57   quality is guaranteed the offer a full [TS]

00:09:00   refund if you're not happy harry's offer [TS]

00:09:02   these amazing razor blades at factory [TS]

00:09:04   direct prices cutting out the middle [TS]

00:09:06   people and they ship them right to your [TS]

00:09:08   door [TS]

00:09:09   they sell their blades at half the price [TS]

00:09:10   of the leading brand and again this is [TS]

00:09:14   shipped to your door so there's no weird [TS]

00:09:15   trip to the drugstore to try to get the [TS]

00:09:17   blades from the shoplifting case that [TS]

00:09:19   you have to have some guy open it up for [TS]

00:09:21   you know you just go to Harry's calm and [TS]

00:09:23   you're done 30 seconds just click and [TS]

00:09:25   they're shipped to your door [TS]

00:09:27   so why pay $32 for an eight pack of the [TS]

00:09:29   big-brand blades you can get them for [TS]

00:09:31   half that price at Harry's dot-com the [TS]

00:09:34   hairy starter set is an amazing deal for [TS]

00:09:36   just fifteen dollars normally you get a [TS]

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00:09:45   code ATP so go to Harry's calm right now [TS]

00:09:48   that's har ry s.com enter code ATP a [TS]

00:09:53   check out for five dollars off your [TS]

00:09:55   first order thanks a lot of hair [TS]

00:09:57   sponsoring our show [TS]

00:09:58   alright so this past Monday we had our [TS]

00:10:02   first apple event of the year [TS]

00:10:03   yeah and we did not get new max said [TS]

00:10:06   times we spent a lot of time talking [TS]

00:10:08   about it last week and then nothing i [TS]

00:10:10   mean it's it's a bummer but you know a [TS]

00:10:13   lot of people are saying that oh this is [TS]

00:10:15   a sign that apple doesn't care about the [TS]

00:10:17   mac as much anymore and I think it's [TS]

00:10:21   true that apple doesn't care that much [TS]

00:10:22   about the mac anymore but i don't think [TS]

00:10:24   this is a sign of that I've had [TS]

00:10:26   basically think like if you give Apple [TS]

00:10:28   the benefit of the doubt on this one we [TS]

00:10:30   know that releases of Max are tied very [TS]

00:10:34   heavily to availability of the CPUs are [TS]

00:10:37   going to use from Intel and Intel over [TS]

00:10:40   the last few years as they face a lot of [TS]

00:10:42   challenges with all their you know chip [TS]

00:10:44   manufacturing changes and pretend [TS]

00:10:46   progress over time they have missed a [TS]

00:10:49   lot of the of their target ship dates I [TS]

00:10:51   maybe even all of them like they've they [TS]

00:10:53   have just been been very delayed in very [TS]

00:10:55   late getting stuff out the door for a [TS]

00:10:57   lot of the recent generations and [TS]

00:10:59   skylake of course is no exceptions which [TS]

00:11:01   was one of the biggest ones are [TS]

00:11:03   actually that just skylake is the the [TS]

00:11:06   newest generation of their chips has [TS]

00:11:07   taken a very long time to come out i [TS]

00:11:09   think it was total what like a year [TS]

00:11:11   later something [TS]

00:11:12   it'sit's very it is definitely behind [TS]

00:11:14   schedule so the the type of skylight [TS]

00:11:17   ships that go into macbook and macbook [TS]

00:11:20   pros are usually the ones that have [TS]

00:11:21   intel iris pro graphics and them and so [TS]

00:11:24   you can look around the internet you can [TS]

00:11:25   see like certain skylight ships are out [TS]

00:11:28   and you can buy certain ones in pcs for [TS]

00:11:31   like months or or recently but the ones [TS]

00:11:35   with iris pro that would go into the [TS]

00:11:37   macbook pro those as far as i know are [TS]

00:11:40   not really out in quantity yet so that [TS]

00:11:44   that is much more likely to be the [TS]

00:11:46   reason here that we didn't see max it's [TS]

00:11:48   not necessarily that Apple is snubbing [TS]

00:11:49   the mac it's way more likely that those [TS]

00:11:53   chips just apple just can't get enough [TS]

00:11:54   of them yet from Intel so they can't [TS]

00:11:57   really release thing yet [TS]

00:11:58   that's a way more likely explanation [TS]

00:12:00   again I i do think there are lots of [TS]

00:12:03   signs all over the place that the mac [TS]

00:12:04   has kind of taken a backseat an apple in [TS]

00:12:06   recent years but i don't think the [TS]

00:12:09   absence of max at this event is a sign [TS]

00:12:11   of that necessarily and we'll talk about [TS]

00:12:13   Intel's abandonment of their tech talk [TS]

00:12:16   strategy probably on the next show [TS]

00:12:18   unless we get through all the apple [TS]

00:12:20   event stuff in which case we'll talk [TS]

00:12:21   about later put any spices that Intel is [TS]

00:12:24   now formally acknowledging what Marco [TS]

00:12:26   just said and we've all known for a long [TS]

00:12:28   time is that they make a lot of promises [TS]

00:12:30   about when things will be ready and they [TS]

00:12:31   usually kind of our within their promise [TS]

00:12:33   window but at the very tail edge [TS]

00:12:35   excluding the models that Apple Wonsan [TS]

00:12:37   caveat caveat astrix astray so it's nice [TS]

00:12:40   to see them acknowledging the reality [TS]

00:12:42   and changing their game plan and we'll [TS]

00:12:44   talk more about why what this means blah [TS]

00:12:46   blah [TS]

00:12:47   what if and when we get to the topic [TS]

00:12:49   maybe the show and the other thing is [TS]

00:12:51   though it is worth pointing out that [TS]

00:12:52   Apple has contributed from their end to [TS]

00:12:57   the long ways to insert max and the main [TS]

00:13:00   the main way this is not all Intel's [TS]

00:13:01   fault is that Apple often for that for [TS]

00:13:04   their for the lower priority products [TS]

00:13:06   things like the mac mini in the mac pro [TS]

00:13:08   especially they often skip until [TS]

00:13:11   generations so Intel will often make [TS]

00:13:13   them a new cpu and a public [TS]

00:13:15   we started this project last year we [TS]

00:13:18   don't need to do another one this year [TS]

00:13:19   you know and like the mac pro tends to i [TS]

00:13:22   think i think for most of the recent [TS]

00:13:24   generations the mac pro has skipped [TS]

00:13:25   roughly every other generation so it is [TS]

00:13:29   definitely partly apple's fault [TS]

00:13:31   also you know intel has been rolling out [TS]

00:13:33   sky like slowly over the last few months [TS]

00:13:36   you know like the chip that is in the [TS]

00:13:38   macbook one that's a different line then [TS]

00:13:41   the chip in the chips that would be used [TS]

00:13:43   in the macbook air and those are [TS]

00:13:44   different line the chips that would be [TS]

00:13:45   used macbook pro and the 13-15 also i [TS]

00:13:48   think slightly different like that's the [TS]

00:13:49   quad versus the verses the the dual-core [TS]

00:13:52   there but these chips are released at [TS]

00:13:55   different times it's kind of like a [TS]

00:13:56   rolling schedule usually in recent years [TS]

00:13:58   the Intel and so into so Apple could [TS]

00:14:01   release macbooks asked at a standard a [TS]

00:14:04   staggered schedule and if I last year [TS]

00:14:06   they did you remember last year there [TS]

00:14:08   were I think the macbook one came out [TS]

00:14:12   first then the heirs and then 13 and 15 [TS]

00:14:14   write something like that something like [TS]

00:14:16   that they were staggered among the few [TS]

00:14:18   months so you know Apple could have some [TS]

00:14:20   of these chips like the magic wands shit [TS]

00:14:22   maybe and just not have released yet [TS]

00:14:24   because their wings do it all at once so [TS]

00:14:26   that's also kinda on Apple but the main [TS]

00:14:29   thing is like is the skipping of [TS]

00:14:30   generations that that is the big one [TS]

00:14:32   like these the chip is in the 15-inch [TS]

00:14:35   right now is I think like three years [TS]

00:14:37   old or something I mean it's like it's [TS]

00:14:40   it's pretty rough the mac pro is also [TS]

00:14:42   again in really bad shape is like once [TS]

00:14:44   you start skipping until generations [TS]

00:14:46   nowadays like where the entire [TS]

00:14:48   generation itself is being extended [TS]

00:14:50   because of various delays in getting to [TS]

00:14:52   the next the next stage when you start [TS]

00:14:55   skipping generations like Apple often [TS]

00:14:57   does now that could mean you're you're [TS]

00:14:59   buying a three-year-old cpu when you go [TS]

00:15:01   into the store today and and that's that [TS]

00:15:03   just sucks so I think if Apple wants to [TS]

00:15:06   at least partially alleviate the notion [TS]

00:15:09   that they're abandoning or or neglecting [TS]

00:15:11   the mac i think they got to stop [TS]

00:15:14   skipping the generations because if the [TS]

00:15:15   if the generation is going to go from [TS]

00:15:16   nine months long 22 years long [TS]

00:15:19   that's that's a much bigger thing that [TS]

00:15:21   you know stop skipping tomorrow because [TS]

00:15:23   they also tie everything else to it so [TS]

00:15:25   for instance like if you buy it like [TS]

00:15:27   this but this came up in the oculus rift [TS]

00:15:29   comments from couple years ago but [TS]

00:15:31   that's still a topic down there by the [TS]

00:15:32   way I know if you buy a mac pro today [TS]

00:15:34   you're getting something like a [TS]

00:15:36   three-year-old or four-year college [TS]

00:15:37   class GPU like you're getting a really [TS]

00:15:39   old GPU by by modern standards even if [TS]

00:15:43   you opt for the highest one can you [TS]

00:15:45   believe people out there are using three [TS]

00:15:46   year old Mac Pro's does that say well [TS]

00:15:50   they're not buying that well they are [TS]

00:15:51   but you know he ideally you wouldn't buy [TS]

00:15:54   a three-year-old mac pro today right so [TS]

00:15:57   the one you can buy today is three years [TS]

00:15:58   old so I'm gonna add i know right so [TS]

00:16:01   anyway so like you know it sucks that [TS]

00:16:04   because Apple skips generations of cpu [TS]

00:16:07   on on the lesser mainstream products and [TS]

00:16:11   these generations keep getting longer by [TS]

00:16:13   tying themselves to intel's calendar [TS]

00:16:15   they end up shipping a whole bunch of [TS]

00:16:17   other old stuff too like you know that [TS]

00:16:20   the GPUs are grossly outdated usually on [TS]

00:16:22   these products the configuration options [TS]

00:16:26   things like SSD pricing for higher [TS]

00:16:28   capacities that tends to stay very high [TS]

00:16:31   for very long because it's just hardly [TS]

00:16:33   ever updated you know it when you're [TS]

00:16:34   updating every two to three years you do [TS]

00:16:37   skipping updates then it's kind of hard [TS]

00:16:39   to eat that stuff competitive so that [TS]

00:16:41   all is kind of you know that does all [TS]

00:16:43   contribute and that all those things are [TS]

00:16:45   within apples control change and I hope [TS]

00:16:47   they do at some point and all this is [TS]

00:16:49   kinda to lead into the final conclusion [TS]

00:16:51   here which is now the now that we're [TS]

00:16:53   seeing quite how much Apple depends on [TS]

00:16:56   Intel to progress the mac line forward [TS]

00:16:58   you know assuming Apple fixes all the [TS]

00:17:01   other stuff and starts you know and [TS]

00:17:02   doesn't skip any more cpu generations [TS]

00:17:04   until gives them and maybe keep things a [TS]

00:17:06   little bit more up-to-date which that's [TS]

00:17:08   a big if [TS]

00:17:09   honestly I don't see it happening but if [TS]

00:17:11   they would do that you can kind of see [TS]

00:17:13   why Apple might someday want to move to [TS]

00:17:16   our max because Apple could make their [TS]

00:17:19   own cpus that arm at class and if they [TS]

00:17:22   could be at all competitive with Intel [TS]

00:17:24   which then honestly they might not even [TS]

00:17:26   need to be I mean look at the macbook [TS]

00:17:28   one incredibly slow computer that seems [TS]

00:17:30   to be something pretty well anyway [TS]

00:17:31   because nobody cares you know so if [TS]

00:17:33   after Apple Apple made their own [TS]

00:17:35   ARM chips for max 40 s 10 they would own [TS]

00:17:40   this part of the pipeline that right now [TS]

00:17:43   they have they depend on this partner [TS]

00:17:45   who keeps delaying them and that is [TS]

00:17:48   necessarily said Apple would always do [TS]

00:17:50   better but it is exactly the same [TS]

00:17:52   situation they were in back when they [TS]

00:17:53   were on powerpc waiting for IBM to do [TS]

00:17:56   anything powerpc you know it's very [TS]

00:17:58   similar that situation and apple made a [TS]

00:18:01   change because they were tired of of you [TS]

00:18:03   know being dependent on the slow partner [TS]

00:18:05   they could do the same thing here with [TS]

00:18:07   Intel at some point by saying you know [TS]

00:18:08   what we are we are done dealing with [TS]

00:18:11   intel holdups and Intel delays we're [TS]

00:18:13   gonna try taking this on our own and [TS]

00:18:14   we're gonna make matchups and you know [TS]

00:18:16   just have like an A and a 15 X for the [TS]

00:18:19   mac or something [TS]

00:18:19   so this is all kind of you know big [TS]

00:18:22   long-term stuff and all this requires a [TS]

00:18:24   lot more thought and effort into the mac [TS]

00:18:27   then what Apple might be giving recently [TS]

00:18:30   but i do think it's within the realm of [TS]

00:18:34   reason anyway new laptops will be out in [TS]

00:18:36   a couple months [TS]

00:18:37   yes the answer is we don't know when [TS]

00:18:39   we'll be out like they could you know [TS]

00:18:41   did it again until they could be out i'd [TS]

00:18:44   say at this point since they miss this [TS]

00:18:45   event the most likely release is june at [TS]

00:18:48   WTC but it also could be in time before [TS]

00:18:51   then or after that he knows with Intel's [TS]

00:18:53   ship dates we don't really know it could [TS]

00:18:56   be just like a press release and maybe [TS]

00:18:58   some briefings sometime between now and [TS]

00:19:01   June without an event it could be a tiny [TS]

00:19:03   event although i doubt that or you know [TS]

00:19:06   it could just be announced in WC gym in [TS]

00:19:09   june so really could be a nice things [TS]

00:19:11   and and we don't really know and [TS]

00:19:12   probably only apple and Intel know this [TS]

00:19:14   alright so we should probably cover the [TS]

00:19:17   rest of the event chronologically you [TS]

00:19:19   know things are actually in the event of [TS]

00:19:20   tank so why don't we start how it [TS]

00:19:23   started with the brief what was it 40 [TS]

00:19:27   years and 40 seconds video I don't have [TS]

00:19:29   a lot to say about it other than that I [TS]

00:19:31   really enjoyed it and i also really [TS]

00:19:33   enjoyed Stephen Hackett and Jason smells [TS]

00:19:35   like we didn't start the fire style [TS]

00:19:37   recap of everything that was in it [TS]

00:19:40   Tim Cook did a little thing like we had [TS]

00:19:43   apple don't usually like to look [TS]

00:19:44   backwards but it seems kinda like the [TS]

00:19:46   new Apple kinda like look backwards [TS]

00:19:48   sometimes [TS]

00:19:48   a little bit more than they used to [TS]

00:19:50   Steve Jobs famously against ever doing [TS]

00:19:53   anything wrong nostalgic so just forward [TS]

00:19:55   nunu of course he did do things like [TS]

00:19:57   with the 1984 ipod and stuff like that [TS]

00:19:59   but it seemed more rare back then it was [TS]

00:20:02   small and it's just a bunch of words on [TS]

00:20:04   a screen and it was fun and cute or [TS]

00:20:05   whatever but it's like I don't know [TS]

00:20:07   maybe did apple just getting to that age [TS]

00:20:09   where there's like a lot of round number [TS]

00:20:10   anniversaries and birthdays the 25th [TS]

00:20:12   anniversary with 30th anniversary of the [TS]

00:20:14   mac the 40th anniversary of the company [TS]

00:20:16   you know the last town hall thing just [TS]

00:20:20   seems to me that the new Apple seems [TS]

00:20:22   ever so slightly more sentimental then [TS]

00:20:25   it used to be [TS]

00:20:26   I don't think it's necessarily a bad [TS]

00:20:27   thing I mean I'm 13 mental I'm old to [TS]

00:20:30   you know the the then text name video it [TS]

00:20:35   was cute but I don't like the fact that [TS]

00:20:37   it was 40 seconds but it wasn't anything [TS]

00:20:39   too wonderful [TS]

00:20:40   I'm i enjoyed it and I'm I didn't think [TS]

00:20:44   it was overly self indulgent like the [TS]

00:20:47   thousand knows forever yes whatever it [TS]

00:20:50   was I also liked that video but kind of [TS]

00:20:51   ran for a long time and got a little bit [TS]

00:20:53   but that was that was forward-looking [TS]

00:20:54   know that was like this is the new Apple [TS]

00:20:56   this is what we do going forward and I [TS]

00:20:58   give them lots of leeway to sort of set [TS]

00:20:59   a new direction this is a purely like [TS]

00:21:01   hey its anniversary we did a bunch of [TS]

00:21:03   cool things in the first 40 years [TS]

00:21:05   yeah yeah and and I liked it and I'd [TS]

00:21:07   like to because it was quick it was [TS]

00:21:09   funny and it was it didn't take things [TS]

00:21:12   too seriously so I quite liked the video [TS]

00:21:14   i didn't like that wasn't chronological [TS]

00:21:16   of course that bothered me because if [TS]

00:21:19   you're trying to match up its kind of [TS]

00:21:21   chronological but then it jumps back and [TS]

00:21:23   it goes all over the place like just [TS]

00:21:24   just a chronological John after that we [TS]

00:21:30   heard about privacy and even since that [TS]

00:21:33   we're recording this on wednesday [TS]

00:21:34   evening the the conference or whatever [TS]

00:21:37   you want to call it the keynote took [TS]

00:21:38   place Monday afternoon proper time [TS]

00:21:42   so even in 24 hours later there's been [TS]

00:21:45   new developments in this whole privacy [TS]

00:21:47   battle with the FBI and I don't know [TS]

00:21:49   which one of you guys put this link to [TS]

00:21:50   New York Times in here but perhaps you [TS]

00:21:52   can talk about that a little bit more [TS]

00:21:54   well I mean so he victim cookies on [TS]

00:21:56   stage and being kind of like very [TS]

00:21:58   assertive [TS]

00:21:59   and determined you know as you all know [TS]

00:22:01   in the audience because you're a bunch [TS]

00:22:02   of tech reporters here's the thing that [TS]

00:22:03   we've been battling the FBI and [TS]

00:22:06   Department of Justice over and apples [TS]

00:22:08   committed to privacy and we're gonna [TS]

00:22:09   fight this fight and so on and so forth [TS]

00:22:11   and the audience applause and it's like [TS]

00:22:12   yeah and then like one or two days later [TS]

00:22:14   department justice is like actually [TS]

00:22:17   turns out we might have another way into [TS]

00:22:18   this phone never mind about that here [TS]

00:22:20   you're going to have apple like someone [TS]

00:22:22   else approach the FBI and said they can [TS]

00:22:23   get us into the phone so I never mind [TS]

00:22:25   for now so they postponed the hearing it [TS]

00:22:27   perhaps indefinitely and their the [TS]

00:22:30   government is going off into something [TS]

00:22:31   else and everyone's trying to read the [TS]

00:22:32   tea leaves it could they always have [TS]

00:22:34   gotten into it they get cold feet is [TS]

00:22:35   actually someone new saying hey here's [TS]

00:22:37   like a box you can buy and China will [TS]

00:22:40   unlock this phone and FBI should know [TS]

00:22:42   about your bunch of dunces it's so hard [TS]

00:22:43   to tell what's actually going on but the [TS]

00:22:45   bottom line for apples they were all [TS]

00:22:46   stealing for a fight and that fight has [TS]

00:22:48   been either postponed or cancelled so [TS]

00:22:51   it's like oh alright well I guess we'll [TS]

00:22:54   wait to see if the government comes back [TS]

00:22:57   and says no seriously want you to do [TS]

00:22:58   this but for now it seems like a stay of [TS]

00:23:00   execution for apple just excellent [TS]

00:23:04   I i think it's it's more it's most [TS]

00:23:07   likely to be a combination of all those [TS]

00:23:08   possibilities that you and John like I i [TS]

00:23:11   think if you looked at the way the legal [TS]

00:23:14   briefs for going back and forth the FBI [TS]

00:23:17   really did not have much of late to [TS]

00:23:18   stand on legally according to what most [TS]

00:23:20   lawyers which we are not seem to think [TS]

00:23:23   about about you know these these briefs [TS]

00:23:26   and these arguments it seems like the [TS]

00:23:28   FBI was was very likely to lose [TS]

00:23:30   basically and so they're bailing out and [TS]

00:23:34   that's very smart from their point of [TS]

00:23:36   view because you know they we all I [TS]

00:23:39   think suspect or or know that this is [TS]

00:23:41   very much about setting precedent and [TS]

00:23:44   they wanted to set precedent that would [TS]

00:23:46   allow them to compel Apple to break into [TS]

00:23:50   any phone they demanded secretly [TS]

00:23:52   probably you know although all the [TS]

00:23:53   wonderful stuff government does now the [TS]

00:23:55   name of freedom they there was an equal [TS]

00:23:57   chance if they lost to set a bad [TS]

00:23:59   precedent for the FBI which you peel it [TS]

00:24:02   like if Apple successfully defended [TS]

00:24:04   against this and court ruled in Apple's [TS]

00:24:07   favor saying no you can't make apple do [TS]

00:24:09   this then that hurts the FBI is a call [TS]

00:24:12   as for themselves so if they were pretty [TS]

00:24:15   sure they're going to lose the best [TS]

00:24:17   thing to do is say yeah nevermind will [TS]

00:24:19   fight this again later and that's [TS]

00:24:21   basically what they've done [TS]

00:24:22   I don't know if there if there are [TS]

00:24:23   handicapping of their chances of losing [TS]

00:24:25   change that much representing apples [TS]

00:24:27   argument is it so hard to tell when [TS]

00:24:28   there's the possibility that one of the [TS]

00:24:30   the parties to this lawsuit is [TS]

00:24:32   incredibly incompetent and doesn't know [TS]

00:24:34   anything about the tech stuff because if [TS]

00:24:35   you have you believe that being like [TS]

00:24:36   well maybe maybe FBI really didn't think [TS]

00:24:38   they had a strong case but then when the [TS]

00:24:41   fax came to light an apple got to [TS]

00:24:43   respond like oh maybe we don't have a [TS]

00:24:44   strong case but then you would take it [TS]

00:24:45   seriously when they not know all these [TS]

00:24:47   things and so it's so hard to tell i got [TS]

00:24:49   it [TS]

00:24:49   are they super devious and just like [TS]

00:24:52   bluffing or do they really not know that [TS]

00:24:54   it seemed like didn't have a good case [TS]

00:24:55   and the other possibility of more [TS]

00:24:57   cynical one is they just decided you [TS]

00:24:59   know what if it's a lot easier if we [TS]

00:25:01   just get laws passed to make it and make [TS]

00:25:03   that the force Apple to do what we want [TS]

00:25:05   so we will retreat and you know go [TS]

00:25:09   through government channels to try to [TS]

00:25:10   you know influence the Congress to pass [TS]

00:25:13   the terrible laws that we wanted to pass [TS]

00:25:15   and will secretly pass in the night when [TS]

00:25:16   no one's watching because we have enough [TS]

00:25:18   people who vote for them because they [TS]

00:25:19   have lobbyists from yeah whatever like [TS]

00:25:21   that the typical way the government [TS]

00:25:23   passes laws that don't have popular [TS]

00:25:25   support right right in the name of [TS]

00:25:27   fighting this war that somehow never [TS]

00:25:29   ends and is able to find right exactly [TS]

00:25:31   is a terrorism blah blah you know people [TS]

00:25:34   being mean blah blah encryption is going [TS]

00:25:36   to kill your children whatever like [TS]

00:25:38   anyway so that's another possibility [TS]

00:25:39   that they decided if this is too much [TS]

00:25:41   hassle even if we're going to win it so [TS]

00:25:43   much better we can just get terrible [TS]

00:25:45   laws passed and that has worked really [TS]

00:25:46   well for lots of terrible laws that [TS]

00:25:47   involve like warrantless wiretapping in [TS]

00:25:50   the Patriot Act and all the other things [TS]

00:25:51   they've done is like that that's proven [TS]

00:25:52   strategy this whole battling a company [TS]

00:25:55   in court especially company has a lot of [TS]

00:25:56   money for lawyers that seems like a lot [TS]

00:25:57   of work so who knows who knows what's [TS]

00:25:59   going on but it's either way Apple was [TS]

00:26:02   all sort of grim and determined and [TS]

00:26:04   committed and that determination has [TS]

00:26:06   fizzled because now they have nothing to [TS]

00:26:08   be determined about and I can just going [TS]

00:26:09   back to suspecting that the NSA is [TS]

00:26:11   putting secret chips into all their [TS]

00:26:13   servers delightful so there was that [TS]

00:26:16   speech about privacy the aftermath [TS]

00:26:18   thereof and then we got to talk about [TS]

00:26:20   the environment and i was very pleased [TS]

00:26:23   to see that [TS]

00:26:24   the first not Tim person on stage was a [TS]

00:26:28   woman Lisa Jackson a woman of color no [TS]

00:26:30   less which is excellent and she was up [TS]

00:26:33   there for quite a while and this is the [TS]

00:26:34   first time i can recall seeing her on [TS]

00:26:36   stage is that fair to say or am I [TS]

00:26:37   forgetting one she might have been up [TS]

00:26:39   there before I think for talking about [TS]

00:26:41   environment but yet like the this is [TS]

00:26:43   something that people are watching now [TS]

00:26:46   Apple watchers are watching now because [TS]

00:26:48   Apple itself has tried to do better [TS]

00:26:51   about diversity and is giving these [TS]

00:26:53   diversity reports to say how are we [TS]

00:26:55   doing how far do we have to go [TS]

00:26:57   Apple itself has given itself a bad [TS]

00:26:59   grade on diversity and continues to give [TS]

00:27:02   itself a bad grade university because it [TS]

00:27:03   deserves a bad grade and diversity like [TS]

00:27:05   but yeah but now when we when we watch [TS]

00:27:08   these keynotes especially as compared to [TS]

00:27:09   some other companies for example Google [TS]

00:27:10   has historically been much better in [TS]

00:27:12   terms of who was on stage talking right [TS]

00:27:14   and it's not just use on stage talking [TS]

00:27:17   like you can just you know we'll just [TS]

00:27:18   pick someone up there and try to put a [TS]

00:27:20   diverse days on things whose stage [TS]

00:27:21   talking always necessarily flex who's in [TS]

00:27:23   charge of things and that is the type of [TS]

00:27:27   problem where you can't fix it overnight [TS]

00:27:29   unless you fire everybody and start over [TS]

00:27:31   and that's usually people don't like to [TS]

00:27:33   do that you like that were cleaning [TS]

00:27:35   house the whole top five layers of the [TS]

00:27:37   org chart everybody's fired and we're [TS]

00:27:39   starting over [TS]

00:27:40   so it's going to take a long time to be [TS]

00:27:42   interesting [TS]

00:27:43   yeah it's going to take Apple when Steve [TS]

00:27:45   Jobs kinda deputy just replace all the [TS]

00:27:47   white dude why do it's okay come on time [TS]

00:27:50   for Apple to undo the decades and [TS]

00:27:53   decades of promoting white do it's [TS]

00:27:55   essentially right so you can't you know [TS]

00:27:56   it you can't just the you can't fix it [TS]

00:27:59   overnight which isn't an excuse but it's [TS]

00:28:01   just showing how how difficult it is to [TS]

00:28:03   make this change in how deep this this [TS]

00:28:04   stuff goes right and so trying to at the [TS]

00:28:08   very least do a little bit better on [TS]

00:28:11   each successive keynote is I think [TS]

00:28:13   important but every time they do it [TS]

00:28:16   almost highlights how far they have to [TS]

00:28:18   go you know I mean like like this is [TS]

00:28:20   that this is literally the best you can [TS]

00:28:21   do and you've gotta dig all the way down [TS]

00:28:23   to like your vice president of the [TS]

00:28:24   environment to come up with a female [TS]

00:28:26   speaker no one who's in charge of like [TS]

00:28:27   iOS or the mac or apple TV or anything [TS]

00:28:30   like that is any more diverse than just [TS]

00:28:33   a million other white guys so it's [TS]

00:28:35   difficult to know how like I mean [TS]

00:28:38   I know how i feel about this but like [TS]

00:28:40   what what kind of feedback would you [TS]

00:28:42   give doubt because it's clear that [TS]

00:28:44   they're trying to do something but it's [TS]

00:28:45   also clear that they're like that it's [TS]

00:28:48   almost an impenetrable wall and you [TS]

00:28:50   wouldn't tell them you need to fire [TS]

00:28:51   everybody and start over [TS]

00:28:52   you would hope that they're working [TS]

00:28:54   internally to try to hire and promote [TS]

00:28:57   more equitably then they have been but [TS]

00:29:01   for for you to see results of that it's [TS]

00:29:03   gonna take years and years and years [TS]

00:29:05   simply because I just can't fire [TS]

00:29:06   everybody is it doesn't you know it and [TS]

00:29:09   it doesn't necessarily have to start at [TS]

00:29:10   the bottom you can hire women into the [TS]

00:29:11   top like they did for their head of [TS]

00:29:13   retail and stuff too but its head just [TS]

00:29:16   like it's a long road I mean to the [TS]

00:29:18   credit I mean we'll talk about the [TS]

00:29:19   environment a second but it seems like [TS]

00:29:21   Apple at least knows that they have a [TS]

00:29:23   problem and is trying to do something [TS]

00:29:25   about it but it's difficult to tell [TS]

00:29:28   whether Apple is being ineffectual that [TS]

00:29:31   in their efforts or they're being as [TS]

00:29:34   effective as they possibly can is just [TS]

00:29:35   going to take for freaking ever [TS]

00:29:37   alright so let's talk about the [TS]

00:29:38   environment a little bit [TS]

00:29:40   Apple cares and they had said a couple [TS]

00:29:44   years ago I don't recall one that was [TS]

00:29:46   that they wanted to be a hundred percent [TS]

00:29:48   based on renewable energy and they [TS]

00:29:53   aren't there yet but they're 93% [TS]

00:29:55   worldwide and apparently a hundred [TS]

00:29:58   percent renewable in 23 countries [TS]

00:29:59   including the states from not mistaken [TS]

00:30:01   their environment this aspect of their [TS]

00:30:03   environment the energy aspects [TS]

00:30:04   environment i think is one of the best [TS]

00:30:05   things apple is doing simply because [TS]

00:30:07   they are so well positioned to do what [TS]

00:30:10   they're doing I saw it so it's it's a [TS]

00:30:12   win-win for apple so obviously they get [TS]

00:30:15   the pr advantage of saying look how [TS]

00:30:16   environmentally green we are and you [TS]

00:30:19   know we're setting an example for [TS]

00:30:20   everybody else in ball blob but it also [TS]

00:30:23   costs them less money not in the short [TS]

00:30:26   term but in the long run and why does [TS]

00:30:29   not why does every company on to us why [TS]

00:30:31   doesn't every single company in the [TS]

00:30:32   entire United States to use all [TS]

00:30:35   renewable energy and also because that [TS]

00:30:36   it cost tons of money up front they [TS]

00:30:38   build solar panels they buy you know [TS]

00:30:41   they build wind farms they invest money [TS]

00:30:43   in it like they're paying the Polo solar [TS]

00:30:45   panels on top of the buildings in [TS]

00:30:47   however that was singapore whatever and [TS]

00:30:49   they're building a huge solar arrays [TS]

00:30:51   outside of you know there's a huge [TS]

00:30:53   capital investment who can afford to [TS]

00:30:54   make these gigantic capital investment [TS]

00:30:56   so you can make it back slowly over the [TS]

00:30:58   next 20 years [TS]

00:30:59   Apple that's it because they got tons of [TS]

00:31:01   money like that's not their problem they [TS]

00:31:03   have the capital so at this is exactly [TS]

00:31:06   what Apple should be doing [TS]

00:31:07   hey we have a huge amount of money cash [TS]

00:31:09   flow is not our problem where we are [TS]

00:31:11   committed to having these data centers [TS]

00:31:13   with these stores or whatever for a long [TS]

00:31:15   long time [TS]

00:31:16   let's take all the money that we have [TS]

00:31:17   put up front to build know there's not [TS]

00:31:20   renewable energy were building up there [TS]

00:31:21   is will try to subsidize it or buy it or [TS]

00:31:23   you know paper whatever it is that you [TS]

00:31:24   know the other companies can't do [TS]

00:31:25   because like I'm that's great but I [TS]

00:31:27   don't have no 2 billion dollars to [TS]

00:31:28   probably solar panels up right let's [TS]

00:31:30   invest that money and then let's slowly [TS]

00:31:32   make it back over years and years of [TS]

00:31:34   saying all now our data centers powered [TS]

00:31:36   half by the Sun and half bodies other [TS]

00:31:38   renewable things are very they will make [TS]

00:31:39   it back eventually [TS]

00:31:41   and even if they don't it's such a drop [TS]

00:31:44   in the bucket compared to their other [TS]

00:31:45   expenses and other things they spend [TS]

00:31:47   money on is just it's just a smart thing [TS]

00:31:48   to do so like a specialist on putting [TS]

00:31:51   solar panels on the roof of skyscrapers [TS]

00:31:53   and stuff like seriously you're gonna [TS]

00:31:54   try to power your retail stores up with [TS]

00:31:56   renewable energy as far as applicants [TS]

00:31:59   like sure what the hell not i mean it's [TS]

00:32:02   it's just it's just a smart investment [TS]

00:32:03   and if you are a company that's like his [TS]

00:32:07   short-term thinking or doesn't have as [TS]

00:32:08   much cash as apple or something like [TS]

00:32:09   pinching pennies like if you're like the [TS]

00:32:12   walmart so the world or whatever [TS]

00:32:13   wherever you know razor-thin margins and [TS]

00:32:15   pressuring your suppliers and not giving [TS]

00:32:17   your employees health care and doing [TS]

00:32:18   everything you possibly can to save [TS]

00:32:19   every penny [TS]

00:32:20   it's not as likely to occur to you that [TS]

00:32:23   hey we should put solar panels and every [TS]

00:32:25   single walmart and make them you know it [TS]

00:32:29   carbon neutral or putting energy back on [TS]

00:32:31   the grid or whatever it is that you want [TS]

00:32:33   to be doing because that just seems like [TS]

00:32:34   a lot of capital investment for like a [TS]

00:32:36   silly PR win but I really think the [TS]

00:32:38   people in charge and apple don't see it [TS]

00:32:39   as a silly PR when they see it is like a [TS]

00:32:42   strategic advantage as in we are [TS]

00:32:44   self-sufficient another type of thing [TS]

00:32:46   like oh we don't rely on in delaware [TS]

00:32:47   cpus and we don't rely on stupid power [TS]

00:32:49   companies for a powerful will do all [TS]

00:32:50   that ourselves and they you know like so [TS]

00:32:53   many other things that Tim Cook is Apple [TS]

00:32:56   has been behind they really seem to [TS]

00:32:57   believe in this is as having an [TS]

00:32:59   environmental impact even know apples [TS]

00:33:00   one small company and really it's a drop [TS]

00:33:03   in the bucket of the most important [TS]

00:33:04   thing they do is set an example so i [TS]

00:33:06   don't know if it deserved as much time [TS]

00:33:08   as they gave it in the keynote uh I feel [TS]

00:33:11   like they just need to mention this keep [TS]

00:33:12   mentioning this over and over again [TS]

00:33:13   kinda like they do with like the you [TS]

00:33:15   know lead-free PVC three check boxes [TS]

00:33:17   they put every single product like we've [TS]

00:33:19   seen that a million times now but [TS]

00:33:20   eventually hopefully it goes it you know [TS]

00:33:23   gets through everybody's head and when [TS]

00:33:24   they don't see for someone else's [TS]

00:33:26   progress is so I guess your product [TS]

00:33:27   contains led you know so eventually i [TS]

00:33:30   hope that Apple keeps showing these [TS]

00:33:32   environmental things and when other [TS]

00:33:34   companies have big presentations about [TS]

00:33:35   new data centers infrastructures that [TS]

00:33:37   the press can ask are you powering this [TS]

00:33:40   renewable energy if not why not [TS]

00:33:42   excellent our second sponsor this week [TS]

00:33:44   is a glue go to a glue software.com / [TS]

00:33:47   ATP for an internet you will actually [TS]

00:33:50   like now if you work in a corporate [TS]

00:33:52   environment [TS]

00:33:53   Casey John you know how painful [TS]

00:33:54   internets usually are the content of [TS]

00:33:57   stale the interfaces ugly you can access [TS]

00:33:59   it on your phone or do really anything [TS]

00:34:01   useful without a lot of pain [TS]

00:34:03   igloo is an internet that you actually [TS]

00:34:05   like it too well designed it's [TS]

00:34:07   incredibly advanced and it's modern it's [TS]

00:34:09   an easy-to-use collaboration tool that [TS]

00:34:11   can help you do your best work [TS]

00:34:13   share files and updates with your team [TS]

00:34:15   coordinate calendars managed apartment [TS]

00:34:17   projects and more whether you're a large [TS]

00:34:20   enterprise stuck using sharepoint [TS]

00:34:21   SharePoint or a fast-growing business [TS]

00:34:25   overwhelmed by file-sharing Calendar [TS]

00:34:27   apps you can create a corporate internet [TS]

00:34:29   matches your brands brands look-and-feel [TS]

00:34:32   simplifies how you work as accessible on [TS]

00:34:35   your phone [TS]

00:34:36   igloo is incredibly advanced you can do [TS]

00:34:39   a shocking amount of stuff from mobile [TS]

00:34:41   devices so you can edit documents you [TS]

00:34:43   can annotate documents track changes [TS]

00:34:45   they have things like read receipts to [TS]

00:34:47   make sure people read compliance [TS]

00:34:48   document stuff like that you can you [TS]

00:34:50   know you can do so much in your phone it [TS]

00:34:52   no matter what size everything from a [TS]

00:34:55   blackberry [TS]

00:34:56   yes an actual blackberry all the way up [TS]

00:34:57   to like a 27-inch imac it scales [TS]

00:35:00   perfectly and it's incredibly functional [TS]

00:35:01   at all thats html5 and modern stuff [TS]

00:35:04   igloo really brings an amazing amount of [TS]

00:35:07   functionality and technology into the [TS]

00:35:09   modern internet so check out today [TS]

00:35:11   what's not to like get your free [TS]

00:35:13   trial today and a blue software com / [TS]

00:35:16   ATP the free trial for everybody and if [TS]

00:35:19   your group has 10 or fewer people it's [TS]

00:35:21   free forever for you to check it out [TS]

00:35:23   igloo software.com / ATP thanks to a [TS]

00:35:26   blue for sponsoring our show [TS]

00:35:27   alright so then research kit and care [TS]

00:35:30   kit research kit was introduced i think [TS]

00:35:33   they said about a year ago is that right [TS]

00:35:34   and care kit is a new kind of extension [TS]

00:35:37   of that I don't really have that much to [TS]

00:35:40   say about this other than that i very [TS]

00:35:41   much applauded and I think they're doing [TS]

00:35:42   great work here [TS]

00:35:44   yep that is another example of an [TS]

00:35:46   initiative that other companies probably [TS]

00:35:49   wouldn't do anything about because it's [TS]

00:35:51   not going to be a big moneymaker the [TS]

00:35:52   number of people who are medical [TS]

00:35:54   researchers who are also their customers [TS]

00:35:55   is smaller know if that's a big market [TS]

00:35:57   but what you know it's not as big as [TS]

00:35:58   like consumer market so why do they [TS]

00:35:59   bother doing it [TS]

00:36:01   another one of those things that Apple [TS]

00:36:02   does because they think it's the right [TS]

00:36:04   thing to do and they're in a position to [TS]

00:36:06   use their technology to make this stuff [TS]

00:36:07   better there was bragging about a [TS]

00:36:09   research get these companies that used [TS]

00:36:11   to collect the these programs used to [TS]

00:36:13   collect data like within 24 hours became [TS]

00:36:16   the biggest parkinson study just because [TS]

00:36:17   it's you know they could distribute [TS]

00:36:18   their apt all these people and gather [TS]

00:36:20   data and care kit is the extension to [TS]

00:36:22   say you're not part of a medical [TS]

00:36:23   research program you're just a patient [TS]

00:36:25   and caregiver is something you can use [TS]

00:36:27   to communicate your status back to your [TS]

00:36:30   doctor and they can send you updates to [TS]

00:36:32   your like you know your plan of care [TS]

00:36:35   after being released from the hospital [TS]

00:36:36   after surgery or just keep tracking [TS]

00:36:38   chronic conditions and stuff like that [TS]

00:36:39   and stuff is all open source it's you [TS]

00:36:44   know it's an admirable effort they've [TS]

00:36:46   got a lot of time in this thing care kit [TS]

00:36:48   is a natural extension of research kit [TS]

00:36:50   and this is exactly the type of thing [TS]

00:36:51   that we would help a company like Apple [TS]

00:36:53   would do so thumbs up [TS]

00:36:55   yep i would also refer everybody to the [TS]

00:36:58   this week's episode of connected over [TS]

00:36:59   really FM episode number 83 they could [TS]

00:37:03   they have a lot more knowledge about the [TS]

00:37:05   the healthcare system minutes needs and [TS]

00:37:08   and they had a great discussion about [TS]

00:37:09   this this week plus its greatest [TS]

00:37:11   otherwise so i recommend you check out [TS]

00:37:13   connected in every 3-4 a more extended [TS]

00:37:17   discussion on on this research [TS]

00:37:19   initiative for health and stuff [TS]

00:37:20   awesome moving on we have the brand new [TS]

00:37:25   Apple watch [TS]

00:37:26   it's lighter it's thinner it's faster [TS]

00:37:28   and whenever nobody to get new band so [TS]

00:37:31   I'm so sad for the Apple watch [TS]

00:37:34   I'm like I am but I'm not I didn't [TS]

00:37:36   actually expect and you watch this time [TS]

00:37:37   and I'm not really disappointed that we [TS]

00:37:39   didn't well why not though because the [TS]

00:37:41   the watch came out a year ago and it was [TS]

00:37:44   unveiled like 18 months ago [TS]

00:37:46   so why didn't you expect to get a new [TS]

00:37:48   one because usually after a year of a [TS]

00:37:51   new product Apple ships a much-improved [TS]

00:37:53   second version because in the Town Hall [TS]

00:37:55   that's why [TS]

00:37:56   well okay but like you is there a great [TS]

00:37:59   reason why we don't have new watch [TS]

00:38:02   hardware because here's here's what i [TS]

00:38:03   see about the watch the problem with the [TS]

00:38:05   watch is a combination of incredibly [TS]

00:38:09   slow first gen hardware and fairly young [TS]

00:38:14   and limited and and kind of confusing [TS]

00:38:17   software and they have made some [TS]

00:38:20   software advances since since the [TS]

00:38:23   release but most of them have not been [TS]

00:38:25   very significant in terms of like what [TS]

00:38:27   the user actually experiences with the [TS]

00:38:29   watch on a regular basis like for the [TS]

00:38:30   most part it's like same stuff running [TS]

00:38:33   at the same speed roughly you know just [TS]

00:38:35   a few minor improvements here and there [TS]

00:38:36   but not not a whole lot there's still [TS]

00:38:38   tons of limits [TS]

00:38:40   they're still not a lot of customization [TS]

00:38:42   of the watch faces stuff like that it's [TS]

00:38:44   like like as our friend Steve [TS]

00:38:46   transported out there are more colors of [TS]

00:38:48   the sport band then there are watch [TS]

00:38:50   faces that you can configure in software [TS]

00:38:52   but you can it like it seems like what [TS]

00:38:57   the watch desperately needs is faster [TS]

00:39:00   Hardware number one and then a lot more [TS]

00:39:03   work on the software number two what we [TS]

00:39:05   have now a year later is really neither [TS]

00:39:08   of those things at least from what we [TS]

00:39:10   can see [TS]

00:39:11   instead we have the same hardware now a [TS]

00:39:15   year later that will presumably be here [TS]

00:39:17   for at least another six months made [TS]

00:39:20   this fall will get new watches i don't [TS]

00:39:21   know maybe next spring who knows but we [TS]

00:39:24   have now pretty old pretty creaky [TS]

00:39:26   hardware and we have tons of variation [TS]

00:39:29   that we can get in the case material in [TS]

00:39:32   the bands that we attach to it in the [TS]

00:39:33   colors of those bands we have so much [TS]

00:39:35   variation or all those things [TS]

00:39:37   but the actual watch experience is [TS]

00:39:40   barely changed in the last year and [TS]

00:39:43   needs a lot of help so I I kind of feel [TS]

00:39:46   like and I had this kind of this kind of [TS]

00:39:48   more this kind of larger concern with [TS]

00:39:50   apple that they are fighting a lot of [TS]

00:39:53   battles on a lot of fronts and we've [TS]

00:39:56   talked in the past about how are you I'm [TS]

00:39:58   concerned about them being stretched too [TS]

00:39:59   thin but i think i think we're kind of [TS]

00:40:02   seeing what that means here you know we [TS]

00:40:03   see as as i mentioned howard go like the [TS]

00:40:06   max get like generations skipped of [TS]

00:40:08   hardware just kind of ignored you know [TS]

00:40:10   some models like the mini just get kind [TS]

00:40:11   of neglected for years it seems like the [TS]

00:40:15   watch is possibly like a low priority [TS]

00:40:17   for them because now we have you know [TS]

00:40:21   your number two of it and no new [TS]

00:40:22   hardware yet and minimal change the [TS]

00:40:24   software again we'll see what happens to [TS]

00:40:26   be see you know maybe maybe they will [TS]

00:40:28   unveil a you know a significant to the [TS]

00:40:31   software I i hope they would that would [TS]

00:40:32   be the place to do it at the time but I [TS]

00:40:35   just feel like I feel like the watch has [TS]

00:40:38   not got enough attention has not [TS]

00:40:41   improved enough for being in the point [TS]

00:40:45   in its life cycle where it is we didn't [TS]

00:40:47   blink an eye when Apple let the ipad air [TS]

00:40:50   to continue to be the flagship ipad for [TS]

00:40:53   more than a year right [TS]

00:40:55   we didn't we didn't like a night that [TS]

00:40:56   because that's okay well this is like [TS]

00:40:58   the ipad it was like the ipads 50-year [TS]

00:40:59   that was a great model nobody really had [TS]

00:41:01   any complaints about it so great but the [TS]

00:41:03   watch has reached that point yet or [TS]

00:41:05   shouldn't have reached that point yet [TS]

00:41:06   like the watches this is a brand-new [TS]

00:41:07   product its first year and it seems like [TS]

00:41:11   it's already getting on a slow cycle and [TS]

00:41:13   I'm worried about it because it seems [TS]

00:41:15   like if Apple was really putting their [TS]

00:41:18   weight behind this product it seems like [TS]

00:41:19   we should have seen more by now it [TS]

00:41:21   almost it almost feels to me like Apple [TS]

00:41:24   kinda lacks hustle the way they used to [TS]

00:41:27   have like they used to like really put [TS]

00:41:30   their weight behind new things and [TS]

00:41:31   really try to make them work i mean not [TS]

00:41:32   everything they were saying but you know [TS]

00:41:34   like most most things like a major new [TS]

00:41:36   product they would really put the way [TS]

00:41:38   behind i really back them up for awhile [TS]

00:41:39   and and and drive them forward it just [TS]

00:41:41   seems you know we'll see what happens [TS]

00:41:43   with the TV going into this fall like [TS]

00:41:45   will enable the TV update our number on [TS]

00:41:47   a regular basis really neglected we'll [TS]

00:41:49   see what happens with the [TS]

00:41:50   pad you know as for you know for a while [TS]

00:41:52   they have had was neglected pretty badly [TS]

00:41:54   and you know the software wise at least [TS]

00:41:56   and you know it got a lot of attention [TS]

00:41:58   recently which will get to but we'll see [TS]

00:42:00   how that plays out you know over the [TS]

00:42:02   next couple years I i hope they keep the [TS]

00:42:04   tension level up for ipad users but I [TS]

00:42:05   don't know they will I feel like they [TS]

00:42:08   are fighting on so many fronts that [TS]

00:42:10   they're happy they're obviously having [TS]

00:42:12   trouble staying competitive in certain [TS]

00:42:15   areas like I i recently got on amazon [TS]

00:42:16   echo the echo is really good and it kind [TS]

00:42:20   of highlights what Siri should be and [TS]

00:42:24   maybe an area of hardware apple should [TS]

00:42:25   consider being in that they're just not [TS]

00:42:28   in and that app and see Reed is not this [TS]

00:42:33   advanced or is not this well integrated [TS]

00:42:35   with other products and doesn't have any [TS]

00:42:37   kind of developer story yet and so like [TS]

00:42:39   you look at you look at a lot of Apple [TS]

00:42:41   projects now it just seems like they [TS]

00:42:43   lack that hustle that apple stuff used [TS]

00:42:46   to have and I think a big part of that I [TS]

00:42:48   just they're doing so much infighting so [TS]

00:42:50   many battles now and i don't think the [TS]

00:42:52   company's resources have grown to to [TS]

00:42:55   match that I don't know I don't know [TS]

00:42:57   what do you think also a few things here [TS]

00:43:01   first [TS]

00:43:02   I don't know why I didn't expect a watch [TS]

00:43:04   update but it just the watch never felt [TS]

00:43:07   to me that it was going to be a an [TS]

00:43:10   annual update sort of thing and if maybe [TS]

00:43:14   that's because I by or i used to buy [TS]

00:43:17   wristwatches once every like five or six [TS]

00:43:19   years and I think that we're running a [TS]

00:43:23   little bit into this with the iPad as [TS]

00:43:24   well because the ipad isn't really an [TS]

00:43:25   annual update kind of device either in [TS]

00:43:28   terms of consumers but I didn't really [TS]

00:43:31   think we were going to get an update [TS]

00:43:32   quite yet and obviously I'm not sure [TS]

00:43:33   when we will I I couldn't even wait [TS]

00:43:35   you're guess but i also don't think that [TS]

00:43:38   I like my watch a lot although i like it [TS]

00:43:43   for a lot less than i thought it was [TS]

00:43:45   then i thought i would i thought i would [TS]

00:43:46   like to use all sorts of third-party [TS]

00:43:47   apps and i thought i would like to use [TS]

00:43:49   it almost not as a replacement for my [TS]

00:43:51   phone but I would turn to my watch more [TS]

00:43:54   often than i would turn to my phone and [TS]

00:43:56   i found that [TS]

00:43:57   for me my watch is a great notifications [TS]

00:44:00   like triage device it's great for the [TS]

00:44:02   weather it's great for my schedule and [TS]

00:44:04   it's great for health and that's about [TS]

00:44:06   it [TS]

00:44:07   I don't use it for pretty much any third [TS]

00:44:08   party apps outside of things that I [TS]

00:44:11   stick on my watch faces complications [TS]

00:44:12   which basically is carrot weather and [TS]

00:44:15   fantastical we didn't talk about this [TS]

00:44:17   link last time but apples practice over [TS]

00:44:22   the last several years with most of its [TS]

00:44:24   products is they want to keep making a [TS]

00:44:27   physical design for at least two years [TS]

00:44:29   and they usually do that by keeping the [TS]

00:44:31   the old models around right for the [TS]

00:44:33   phones or with the 5se even longer than [TS]

00:44:36   two years so even if Apple revises the [TS]

00:44:41   watch [TS]

00:44:42   wouldn't you think they would want to [TS]

00:44:43   keep making ditch this size and shape [TS]

00:44:46   watch for two years and so the two years [TS]

00:44:49   isn't up and so it's not so much that I [TS]

00:44:51   didn't think this watchman still be [TS]

00:44:52   around [TS]

00:44:53   it's just that there's no there's no [TS]

00:44:55   replacement for and and that's that's [TS]

00:44:58   the thing i'm thinking about seeing all [TS]

00:44:59   these new bands and everything is it [TS]

00:45:01   like if and when a new watch comes out [TS]

00:45:03   first of all what can they even do well [TS]

00:45:05   they can put a slightly lower power cpu [TS]

00:45:07   that's slightly faster with you know new [TS]

00:45:09   process technology or whatever and that [TS]

00:45:11   will presently let them get more battery [TS]

00:45:12   life and maybe smaller battery and make [TS]

00:45:14   it thinner and try to fix all the things [TS]

00:45:16   that we think they should fix [TS]

00:45:17   hardware-wise just the incremental get a [TS]

00:45:19   little bit better but then when they [TS]

00:45:21   keep selling di don't know the apple [TS]

00:45:23   watch one right alongside it for say a [TS]

00:45:25   reduced price not just the sport model [TS]

00:45:28   but all them reduced price just because [TS]

00:45:30   they have all the tools to build these [TS]

00:45:32   watches and they would just say well we [TS]

00:45:34   feel like we want to make every size and [TS]

00:45:35   shape for at least two years to recoup [TS]

00:45:37   the costs on the the tooling and the [TS]

00:45:39   process if that's the case i don't mean [TS]

00:45:44   I'm kind of in the same boat as Casey [TS]

00:45:45   like I'm why didn't I expect the other [TS]

00:45:48   than the town hall thing why didn't I [TS]

00:45:49   expected watches just doesn't seem like [TS]

00:45:51   I don't know like I even if they had a [TS]

00:45:54   new one I wasn't confident that the new [TS]

00:45:56   one would advance to such a degree like [TS]

00:45:59   that basically apples treatment of this [TS]

00:46:01   this product has so clearly put it as a [TS]

00:46:04   fashion accessory and not a tech [TS]

00:46:06   accessory and fashion accessories like [TS]

00:46:08   they have been changing it the fashion [TS]

00:46:10   parts of it [TS]

00:46:11   colors you know that you can get a rose [TS]

00:46:13   gold one you can get a loan old one you [TS]

00:46:14   get a million different bands like they [TS]

00:46:16   have been doing that for a fashion focus [TS]

00:46:19   product that is possible kind of you [TS]

00:46:22   know what i mean and Marco you're [TS]

00:46:23   thinking of it as if it's a tiny [TS]

00:46:24   computer and they have to advance the [TS]

00:46:26   computing in size because the problems [TS]

00:46:27   you see what the product have to do with [TS]

00:46:28   like software that the sort of [TS]

00:46:31   functionality of the software and the [TS]

00:46:32   focus of the product in the speed of the [TS]

00:46:33   hardware but as a fashion accessory [TS]

00:46:36   it's got more updates than any product [TS]

00:46:38   after his oversold and so I don't know I [TS]

00:46:41   I I feel mostly ok with waiting two [TS]

00:46:45   years for a hardware update on this [TS]

00:46:47   product if in the meantime every six [TS]

00:46:50   months they give new bands in new colors [TS]

00:46:51   and everything because that's that seems [TS]

00:46:53   like a cadence and the treatment of this [TS]

00:46:55   product that is in keeping with the the [TS]

00:46:58   supposed theme of the product and i [TS]

00:46:59   agree with you that they they do have [TS]

00:47:01   problems that need to address on the [TS]

00:47:02   software side and better hardware is [TS]

00:47:04   always better but uh I'm not too broken [TS]

00:47:07   up about it [TS]

00:47:08   well I i think most of my i agree with [TS]

00:47:11   most of what you just said you know I am [TS]

00:47:13   very happy they're keeping the fashion [TS]

00:47:15   angle up and they are doing a really [TS]

00:47:16   impressive job crankin out tons of new [TS]

00:47:18   bands and I'm very happy to see all [TS]

00:47:21   these new bands because if i go back to [TS]

00:47:22   my Apple watch on a regular basis you [TS]

00:47:25   better rock something like the red [TS]

00:47:26   leather band or something crazy like I'm [TS]

00:47:27   going to love having these new options [TS]

00:47:29   come out all the time [TS]

00:47:30   that's great i I'm glad they're doing [TS]

00:47:32   that but that stuff is relatively easy [TS]

00:47:36   you know relative to everything else to [TS]

00:47:38   watch needs to be better [TS]

00:47:39   they're doing the easy stuff and the [TS]

00:47:41   stuff that gets them a lot of profit [TS]

00:47:42   what what the watch needs to be good is [TS]

00:47:45   both it needs both the fashion angle to [TS]

00:47:48   keep being up you know and honestly you [TS]

00:47:51   know i'm not entirely sure that's [TS]

00:47:53   incredibly well guided of them because [TS]

00:47:57   the apple watch itself the what the [TS]

00:47:59   watch part of it if you really want to [TS]

00:48:01   keep up with fashion that part needs to [TS]

00:48:03   change in a regular basis to well they [TS]

00:48:05   could change that they have no colors [TS]

00:48:07   and everything on the exchange a little [TS]

00:48:08   bit but that's a minor change for [TS]

00:48:10   fashion [TS]

00:48:11   ultimately i don't think a SmartWatch [TS]

00:48:12   will be a fashion object for that reason [TS]

00:48:15   that they kind of can't change that the [TS]

00:48:17   body of it in in dramatic ways [TS]

00:48:19   frequently you know because because of [TS]

00:48:21   all the software environment has to run [TS]

00:48:22   and everything so [TS]

00:48:24   I wouldn't expect this to be a fashion [TS]

00:48:26   item really ever if it ever was but but [TS]

00:48:30   if it if it is now you know I wouldn't [TS]

00:48:32   that the last forever and treating it [TS]

00:48:35   only as fashion i think is a mistake [TS]

00:48:36   because that's how fashion works you [TS]

00:48:38   know the fashion does not support the [TS]

00:48:40   same rectangle with different bands [TS]

00:48:42   indefinitely so it put in that fashion [TS]

00:48:45   angle aside for a second what the watch [TS]

00:48:47   needs is to be really good even if those [TS]

00:48:50   basic functions so I'm not saying it [TS]

00:48:52   needs a faster cpu like play games on [TS]

00:48:54   her or you know to order run more [TS]

00:48:56   advanced apps [TS]

00:48:57   I'm saying it needs faster cpu and [TS]

00:49:00   better software even just the basics and [TS]

00:49:03   you know even simple things like the [TS]

00:49:06   bluetooth communication to the phone is [TS]

00:49:08   still unreliable and I don't know [TS]

00:49:11   whether that's the fault of Bluetooth [TS]

00:49:12   big you know the big scary ghost [TS]

00:49:13   bluetooth or what but you know I have a [TS]

00:49:16   lot of little things that worked great [TS]

00:49:17   so probably not just that probably other [TS]

00:49:19   reasons also there's so much the watch [TS]

00:49:22   could do either they can't do today or [TS]

00:49:25   that it does poorly today that is all [TS]

00:49:28   dependent on the harbor being very slow [TS]

00:49:30   and the software being very limited to [TS]

00:49:33   conserve power so if they would do [TS]

00:49:34   something like increase the cpu [TS]

00:49:36   performance by twenty-five percent which [TS]

00:49:39   we know based on their mobile chips from [TS]

00:49:40   their phones the person those those are [TS]

00:49:42   made that is not a reasonable or [TS]

00:49:43   realistic at all you know in all [TS]

00:49:45   likelihood because again this this [TS]

00:49:48   Hardware shown to us in nearly finished [TS]

00:49:50   18 months ago so they can probably [TS]

00:49:52   release a new one that's pretty good now [TS]

00:49:53   if they wanted to they put the resources [TS]

00:49:55   behind it and so a 20-percent [TS]

00:49:59   twenty-five percent gain and cpu [TS]

00:50:00   performance would help tremendously and [TS]

00:50:02   suppose they could reduce power draw by [TS]

00:50:06   twenty-five percent well then maybe they [TS]

00:50:08   could increase the frequency the [TS]

00:50:09   complications update by which can enable [TS]

00:50:11   stuff to work better and can enable new [TS]

00:50:13   kinds of apps so I'm not saying they [TS]

00:50:16   have to make massive advances in like [TS]

00:50:19   making this watch able to replace your [TS]

00:50:21   phone or run really complicated after [TS]

00:50:23   anything i'm talking about improving the [TS]

00:50:25   basics by enough that you can that you [TS]

00:50:28   can really really dramatically improve [TS]

00:50:31   the core functionality like if you just [TS]

00:50:33   improve the speed of the hardware and [TS]

00:50:35   the power efficiency [TS]

00:50:37   I you know not even like you know you [TS]

00:50:40   don't even have to like quadruple them [TS]

00:50:41   just like you know improve them by a [TS]

00:50:42   double-digit percentage and that can [TS]

00:50:44   translate to real real game I i would [TS]

00:50:47   not say that you can look at this object [TS]

00:50:49   and say oh you know what this is good [TS]

00:50:50   enough for two years we don't need to [TS]

00:50:51   update it no it's not good enough yet [TS]

00:50:53   and maybe in a few years we'll get there [TS]

00:50:55   but we're not there yet and there's it [TS]

00:50:57   really needs a lot of help to be a [TS]

00:50:59   really good object [TS]

00:51:01   besides just having cool bands anyway [TS]

00:51:03   and you're watching six months with [TS]

00:51:05   facetime camera right in something like [TS]

00:51:07   that of god I hope not [TS]

00:51:09   I i we need to move on but I don't know [TS]

00:51:11   if it's really fair to just say that oh [TS]

00:51:13   this design can't work for two years I [TS]

00:51:14   mean how long has rolex looked about the [TS]

00:51:17   same to someone like me doesn't really [TS]

00:51:18   tell the my new differences between them [TS]

00:51:20   all panelized I've ever seen look the [TS]

00:51:22   same to me every 911 is the same days [TS]

00:51:25   since the beginning of time the 911 are [TS]

00:51:27   not the same [TS]

00:51:28   they're the same yeah at Apple's not [TS]

00:51:30   rolex panerai and Portia and also [TS]

00:51:32   there's a lot of Rolexes and pan arise [TS]

00:51:36   and they have gone in and out of fashion [TS]

00:51:37   overtime [TS]

00:51:38   yeah I mean I'm not saying that this [TS]

00:51:39   should be the forever look but i think [TS]

00:51:42   to say that it with that it it will [TS]

00:51:44   absolutely timeout so to speak in the [TS]

00:51:46   next two years [TS]

00:51:48   I don't know if that's really ferryman [TS]

00:51:49   end up that you're right but I don't [TS]

00:51:50   know if it's if we can really see that [TS]

00:51:52   now and then having these bands changing [TS]

00:51:54   constantly is a good thing like you said [TS]

00:51:57   and I wanted to also quickly say that [TS]

00:51:59   I've been very impressed with the web [TS]

00:52:01   presence for the watch since the [TS]

00:52:03   beginning the way they did the bands [TS]

00:52:05   like the kind of animations of them [TS]

00:52:06   clasping and unclasping or whatever you [TS]

00:52:08   call it and i really like this new [TS]

00:52:10   gallery that they have where you can [TS]

00:52:12   select what case you would like to look [TS]

00:52:13   at the bike kind of scrolling left and [TS]

00:52:15   right and then you can scroll left and [TS]

00:52:19   right to figure out what bands you like [TS]

00:52:20   and then they have all three phases as [TS]

00:52:22   well but i really do like this new web [TS]

00:52:25   presence i wish they have prices on here [TS]

00:52:26   but I think it's the new galleries [TS]

00:52:28   really well done there's something to be [TS]

00:52:30   said for that yet no I mean up and say I [TS]

00:52:32   think they are nailing it on the band's [TS]

00:52:34   the bands are awesome and they continue [TS]

00:52:36   to be awesome and they always have been [TS]

00:52:38   awesome from day one like apples bands [TS]

00:52:41   are awesome but the rest of the watch [TS]

00:52:43   also needs a lot of help and it's so far [TS]

00:52:46   we've seen almost none could this be a [TS]

00:52:48   band seller for other [TS]

00:52:50   just wow it did get a price cut so [TS]

00:52:53   there's that [TS]

00:52:54   what did they talk about next TV OS got [TS]

00:52:58   an update i don't really have a lot to [TS]

00:53:00   say about that don't you guys have [TS]

00:53:01   anything that we get the dialects it'll [TS]

00:53:04   be quick so they put up the the future [TS]

00:53:06   of TV is apps and keep saying that maybe [TS]

00:53:08   will be true it would be nice if they [TS]

00:53:09   got a subscription plan nose was [TS]

00:53:10   different streaming plan this time 5,000 [TS]

00:53:13   TV apps they have I wonder how many of [TS]

00:53:15   those are games it's fine you can do [TS]

00:53:18   folders which seems weird but I suppose [TS]

00:53:21   you know it's a I wish I kind of wish [TS]

00:53:23   there was a nice way to arrange icons on [TS]

00:53:24   the screen that I want to use that silly [TS]

00:53:25   remote Syria expanded to do all the [TS]

00:53:28   things that we thought it should be done [TS]

00:53:29   in the beginning as in let you dictate [TS]

00:53:30   all those weird like you can dictate [TS]

00:53:32   your passwords but I don't dictate my [TS]

00:53:35   passwords in it in the word and in the [TS]

00:53:37   same room with like that my kids are in [TS]

00:53:39   because they're just like memorize it [TS]

00:53:40   and buy things or something you know but [TS]

00:53:44   anyway that's good and expanded Syria to [TS]

00:53:45   search more applications so this is our [TS]

00:53:48   all you know it's nice to see that the [TS]

00:53:49   apple TV at least on the software front [TS]

00:53:50   is getting steady updates there's still [TS]

00:53:53   a team working on it that is not just [TS]

00:53:54   sitting there and languishing iCloud [TS]

00:53:56   photo library again we all thought that [TS]

00:53:57   should have been there in the beginning [TS]

00:53:58   and never said that it wasn't and now it [TS]

00:54:00   is i have to say having tried it the [TS]

00:54:02   performance is not great i enabled it i [TS]

00:54:05   logged in with an apple ID and then i [TS]

00:54:07   went to my favorites album and looked up [TS]

00:54:08   a bunch of blank thumbnails for a really [TS]

00:54:10   long time i tried to scroll around as [TS]

00:54:12   the thumbnail started to appeared as and [TS]

00:54:14   I saw a cute picture that i wanted to [TS]

00:54:15   show every time I scrolled around to it [TS]

00:54:19   with my remote and press the button when [TS]

00:54:21   that picture was totally highlighted it [TS]

00:54:22   was like the one that was big and coming [TS]

00:54:24   out at you it would open a different [TS]

00:54:25   picture is driving me nuts so their [TS]

00:54:27   collections you as we is weird and buggy [TS]

00:54:29   and to this day when i go to iCloud [TS]

00:54:32   photos and go into my favorite [TS]

00:54:33   collection it's just a bunch of blank [TS]

00:54:34   thumbnails with a couple random ones [TS]

00:54:36   filled in so like how long do I have to [TS]

00:54:37   wait for it to appear [TS]

00:54:39   it's not looking great and I'm glad it's [TS]

00:54:40   getting updates yeah and I really have [TS]

00:54:43   come to love my new apple TV now [TS]

00:54:45   admittedly i use basically plex netflix [TS]

00:54:49   and music on it like the the Apple music [TS]

00:54:53   app i would kill first Native spotify [TS]

00:54:56   app but I mean I even for those very few [TS]

00:54:59   limited uses it's actually kind of same [TS]

00:55:01   story I had with my watch earlier for [TS]

00:55:02   those limited you [TS]

00:55:03   says I really really love it and and i'm [TS]

00:55:06   happy with the way it is today so I mean [TS]

00:55:08   improvements are good of those 5,000 [TS]

00:55:10   apps I feel like I've used about 10 of [TS]

00:55:12   them to try to stream video like I mean [TS]

00:55:15   I guess it's good that i have options i [TS]

00:55:17   just go through all of them and find out [TS]

00:55:18   in what ways they fail to fulfill my you [TS]

00:55:20   know silly lossless playback of blu-ray [TS]

00:55:23   things but there is such variety in [TS]

00:55:25   terms like what i was using fused es [TS]

00:55:27   video that some other video one plex [TS]

00:55:30   itself like all these different apps to [TS]

00:55:33   try to see how will you be able to place [TS]

00:55:35   will you play it back when you try to [TS]

00:55:36   transfer to what audio leave they'll be [TS]

00:55:38   all this one only exposes stereo this [TS]

00:55:39   one exposed the ac3 be converted to PCM [TS]

00:55:42   this most and III directly to my thing [TS]

00:55:43   and of course none of them do 24 frames [TS]

00:55:46   per second kids anyway and I do is the [TS]

00:55:48   one going through the wraps the apps [TS]

00:55:50   that are there but it said when I still [TS]

00:55:52   can't find wanted to fill my needs [TS]

00:55:54   i'm so happy i don't care about video as [TS]

00:55:56   much as you do it's okay in the end [TS]

00:55:58   hey man stereo forever [TS]

00:56:03   alright our final spots are files ponder [TS]

00:56:06   this week is Squarespace start building [TS]

00:56:09   your website today at squarespace.com [TS]

00:56:10   enter offer code ATP at checkout to get [TS]

00:56:13   ten percent off [TS]

00:56:15   Squarespace lets you build websites that [TS]

00:56:17   means you don't have to build it [TS]

00:56:18   yourself you don't have to host your own [TS]

00:56:19   CMS you don't have to patch you know for [TS]

00:56:21   security updates and everything you want [TS]

00:56:23   to go to any other hosted services are [TS]

00:56:24   integrated whole bunch of garbage into [TS]

00:56:25   your site it's just straightforward they [TS]

00:56:28   host for you you're on their platform [TS]

00:56:30   and the interface that you get is [TS]

00:56:32   incredibly easy to use and what you make [TS]

00:56:35   here is a professionally designed site [TS]

00:56:38   regardless of your skill level whether [TS]

00:56:39   you're an advanced web developer or [TS]

00:56:41   whether you are not a coder at all [TS]

00:56:43   there's no coding required with [TS]

00:56:45   squarespace these tools are intuitive [TS]

00:56:47   easy-to-use everything is what you see [TS]

00:56:49   is what you get all these visual [TS]

00:56:51   previous everywhere it's your little [TS]

00:56:52   just editing the page as you see it it's [TS]

00:56:55   a really advanced system and could not [TS]

00:56:57   be easier for both novices and advanced [TS]

00:56:59   users and the best thing if you are an [TS]

00:57:01   advanced user if you're a web developer [TS]

00:57:02   the best thing to me with squarespace is [TS]

00:57:05   that you don't have to do it like that's [TS]

00:57:07   the biggest argument for me to use [TS]

00:57:09   Squarespace is I hate making websites [TS]

00:57:12   and I don't have the time to maintain [TS]

00:57:15   websites [TS]

00:57:16   so if i outsourced to squarespace i get [TS]

00:57:19   a really advanced platform that is [TS]

00:57:22   totally out of my hands it like I you [TS]

00:57:24   put your stuff in there and then you're [TS]

00:57:26   just done and making for somebody else [TS]

00:57:28   that's even better because then you [TS]

00:57:30   don't have to support it Squarespace [TS]

00:57:31   supports it I love it I used for that I [TS]

00:57:34   use it for my own stuff and it's great [TS]

00:57:35   because the last thing i want to do is [TS]

00:57:38   really spend time making a website these [TS]

00:57:40   days and Squarespace let me make an [TS]

00:57:41   incredible nothing website with almost [TS]

00:57:43   no effort and especially no ongoing [TS]

00:57:45   effort to get a free domain into Center [TS]

00:57:47   for a year [TS]

00:57:48   start your free trial site right now [TS]

00:57:50   it's a real free trial no credit card [TS]

00:57:51   required to have to remember cancel [TS]

00:57:53   anything [TS]

00:57:54   check it out right now squarespace.com [TS]

00:57:55   when you sign up make sure to use the [TS]

00:57:57   offer code ATP to get ten percent off [TS]

00:57:59   your first purchase thanks a lot of [TS]

00:58:01   Squarespace so Apple did something mean [TS]

00:58:04   during this event they came out with a [TS]

00:58:08   new 4-inch phone and that's mean because [TS]

00:58:11   it was off as I think we did as I think [TS]

00:58:14   we discussed last time I really do like [TS]

00:58:18   my success and I really have come to [TS]

00:58:21   like all the the screen real estate that [TS]

00:58:23   it has but every time I pick up my 5s [TS]

00:58:28   that we use as a noisemaker for Declan I [TS]

00:58:30   just think to myself oh this feels so [TS]

00:58:33   much better in the hand and I wish my [TS]

00:58:35   success was more like this and so now [TS]

00:58:39   i'm torn like what would I do what would [TS]

00:58:42   I do in if there's a new 4-inch phone in [TS]

00:58:46   addition to the others when in this [TS]

00:58:48   october or thereabouts-- we'll see when [TS]

00:58:50   we get there but the new SC the iphone [TS]

00:58:53   SE it's a new 4-inch phone with the guts [TS]

00:58:55   of the success for the most part in what [TS]

00:58:59   looks to be a damn near identical case [TS]

00:59:01   to the 5s looks really good and I've [TS]

00:59:05   another time to catch up on a lot of the [TS]

00:59:06   reactions from this but I did see that a [TS]

00:59:08   friend of the show John Gruber sounds [TS]

00:59:10   like he might be switching not identical [TS]

00:59:12   case as that's why Johnny I wasn't there [TS]

00:59:14   because he was so in love with his [TS]

00:59:16   machine [TS]

00:59:17   sham firdous he said edges I think [TS]

00:59:19   that's what he said anyway the ledge [TS]

00:59:22   they shave off that the chamfered edge [TS]

00:59:24   on the outside of the case used to be [TS]

00:59:25   like polished it's pronounced bozell [TS]

00:59:27   yeah it would be like I assume the [TS]

00:59:32   manufacturing process was they would [TS]

00:59:34   make the case analyzed the cyanide was [TS]

00:59:37   most stainless steel or 10 [TS]

00:59:39   yes aluminum right the 5s case I think [TS]

00:59:41   so anyway it would have that sort of [TS]

00:59:43   matte finish and then as a final step [TS]

00:59:46   they would shave down the edge and that [TS]

00:59:47   would be all shiny and pretty and I [TS]

00:59:49   always thought that detail looks really [TS]

00:59:51   good when it's closed up but when i see [TS]

00:59:54   the phone in front of me it's too small [TS]

00:59:55   to read as anything particularly [TS]

00:59:57   impressive [TS]

00:59:58   it would also nick up [TS]

00:59:58   it would also nick up [TS]

01:00:00   but you could notice mix on it more than [TS]

01:00:01   other places and the new phone this team [TS]

01:00:04   may seem like a subtle thing I go it's [TS]

01:00:05   exactly the same case of the 5s but it [TS]

01:00:07   isn't they they mentioned that the edge [TS]

01:00:09   was different [TS]

01:00:10   now it is just merely another shaped [TS]

01:00:12   piece of aluminum that is completely [TS]

01:00:14   anodized on all edges and all services [TS]

01:00:16   exactly the same way which has got to be [TS]

01:00:19   much easier to manufacture and probably [TS]

01:00:20   more durable and it comes in all the [TS]

01:00:23   usual colors we expect silver space grey [TS]

01:00:25   rose gold and gold which is now like [TS]

01:00:27   that set of four kind of pale looking [TS]

01:00:30   pastel colors is now like the Apple [TS]

01:00:32   color scheme for all their products [TS]

01:00:34   simply you know fully expecting to have [TS]

01:00:36   a Rolls go macbook pro but who knows if [TS]

01:00:40   that will come to pass but anyway it [TS]

01:00:42   looks does it look less fancy then the [TS]

01:00:46   5s did maybe if you could see that shiny [TS]

01:00:48   edge I mean maybe it is less fancy meal [TS]

01:00:50   there and it's kind of more uniform and [TS]

01:00:54   appearance um but yeah it that I think [TS]

01:00:58   that little shiny edge is a great [TS]

01:01:00   example of how this is like exactly like [TS]

01:01:03   the 5s 6s internals except not quite and [TS]

01:01:07   then not quite parts of it are the only [TS]

01:01:10   few dings against it if you are really [TS]

01:01:12   truly hoping for about one hundred [TS]

01:01:14   percent of the power of the success in [TS]

01:01:16   merely a smaller package you got really [TS]

01:01:17   close to a closer than I thought then [TS]

01:01:19   that we would because really this does [TS]

01:01:21   have all the parts that count from the [TS]

01:01:24   the success but it's not a hundred [TS]

01:01:26   percent of the way there so when no one [TS]

01:01:28   is going to confuse this as a flagship [TS]

01:01:30   phone but for a lot of people i think [TS]

01:01:33   the the SE shows that Apple learn the [TS]

01:01:35   lessons of the 5c and that people [TS]

01:01:37   probably do want 24 inch foam but they [TS]

01:01:39   don't want to feel like they're getting [TS]

01:01:40   the cheap or crappy phone because the [TS]

01:01:43   number of people who will make that [TS]

01:01:44   trade-off as much smaller like all but i [TS]

01:01:46   really want a white phone and that i [TS]

01:01:49   don't have to get a case within the 5c [TS]

01:01:50   feel so good ball but it's slow its [TS]

01:01:52   lower than the other one-- right and so [TS]

01:01:54   this one takes away most of the excuses [TS]

01:01:56   if I was a small screen phone person the [TS]

01:02:01   one missing feature that I would be most [TS]

01:02:03   upset about is the new touch ID sensor [TS]

01:02:05   because i think really cool that it's [TS]

01:02:07   faster and maybe secondarily missing 3d [TS]

01:02:10   touch and I totally understand why those [TS]

01:02:12   are missing and if they're going to skip [TS]

01:02:13   on anything is exactly what I would have [TS]

01:02:15   skipped on but overall I think everyone [TS]

01:02:20   who seen the stone was pleasantly [TS]

01:02:22   surprised about how how much that it hey [TS]

01:02:24   you want a small screen phone this is a [TS]

01:02:26   really really good small screen iphone [TS]

01:02:29   like you you will not feel bad about [TS]

01:02:30   getting this phone for the most part [TS]

01:02:32   unless you're obsessed with like touch [TS]

01:02:33   idea 3d touch as we were talking about [TS]

01:02:36   this i pulled out my 5s and i started [TS]

01:02:38   using it and I started trying to [TS]

01:02:39   transcribe you're saying it's a note so [TS]

01:02:41   I said typing on it and everything and [TS]

01:02:42   I'm it's just so nice to hold it's so [TS]

01:02:45   nice to hit the sleep button in the [TS]

01:02:47   right spot [TS]

01:02:48   it's it's so nice to reach everything on [TS]

01:02:50   screen and I honestly I know a lot of [TS]

01:02:53   people are saying that they're [TS]

01:02:54   disappointed that the design really [TS]

01:02:56   didn't change I think that's a valid [TS]

01:02:59   criticism however i really like the [TS]

01:03:01   design like I i like this design a lot [TS]

01:03:04   more like this success design and the [TS]

01:03:06   six design i just think this is a great [TS]

01:03:09   phone and its honestly very tempting to [TS]

01:03:11   attempt to go back I I don't think I [TS]

01:03:15   will [TS]

01:03:16   and because it is really hard to type on [TS]

01:03:18   it but man I do love the way it feels [TS]

01:03:21   and I love being able to reach [TS]

01:03:22   everything so I totally get the appeal [TS]

01:03:24   and this is a lower price phone to like [TS]

01:03:27   I mean ignoring the fact that it's still [TS]

01:03:29   16 gigs gag but this is that cheap it is [TS]

01:03:33   that this is the new cheapest way to get [TS]

01:03:35   an iphone right like to get the it in [TS]

01:03:37   their current line of phones [TS]

01:03:39   this is the cheapest one and what you [TS]

01:03:41   get for that amount of money for the for [TS]

01:03:43   the cheapest Matthew get is a phone [TS]

01:03:45   that's essentially as fast as their [TS]

01:03:46   flagship phone [TS]

01:03:47   yeah which that's that's a hell of a [TS]

01:03:49   deal like again ignoring the 16 gigs you [TS]

01:03:51   know because you have the same like it's [TS]

01:03:54   it's a good deal on an iphone you get an [TS]

01:03:56   iphone with probably really good battery [TS]

01:03:58   life it's really comfortable it's super [TS]

01:04:01   fast it's got a really good camera comes [TS]

01:04:02   in all the variety of colors and you get [TS]

01:04:04   it for way cheaper than the success but [TS]

01:04:06   the same speed is a success [TS]

01:04:08   yeah it's a really impressive offering [TS]

01:04:09   yeah it did it's such a good value for [TS]

01:04:12   what you're getting I mean really I [TS]

01:04:14   think they're going to sell a ton of [TS]

01:04:16   these things and we might not hear about [TS]

01:04:17   it very much because it they might be [TS]

01:04:18   selling a lot more like you outside the [TS]

01:04:20   US but I think it's a great product [TS]

01:04:23   release you know if not a little bit you [TS]

01:04:26   know half-butted in the desert [TS]

01:04:27   department but I don't because I like [TS]

01:04:29   this design i don't consider that a bad [TS]

01:04:30   thing [TS]

01:04:30   the 16 gig part is unfortunate but this [TS]

01:04:36   kind of strategy tax like it's like they [TS]

01:04:38   they stuck with a 16 gig so long for all [TS]

01:04:41   their other stuff for the high-end [TS]

01:04:42   especially what are you gonna do [TS]

01:04:44   released this new way cheaper phone [TS]

01:04:47   they'll be only one with these in [TS]

01:04:49   storage and it's the cheapest one yet [TS]

01:04:51   released this one at 32 gigs at four [TS]

01:04:54   hundred dollars and then like the seven [TS]

01:04:56   large success doesn't have 32 gigs like [TS]

01:04:58   that like they can't they're not gonna [TS]

01:05:00   do that [TS]

01:05:01   so even if they wanted to finally fix [TS]

01:05:05   the incredibly bad like you know [TS]

01:05:08   customer sat dec they build up by the 16 [TS]

01:05:11   gig phones they can't fix it with this [TS]

01:05:13   they gotta wait till the 7th fault fix [TS]

01:05:15   it then that's the other minor things [TS]

01:05:17   like this one just go 16 was it 1664 and [TS]

01:05:21   that's it [TS]

01:05:22   I believe that's right there's no 128 [TS]

01:05:23   right yes so that's another area where [TS]

01:05:25   like it you know that the list all the [TS]

01:05:27   areas where this falls down as you know [TS]

01:05:29   no no let's touch ID sensor no 3d touch [TS]

01:05:31   no hundred twenty eight gig model what [TS]

01:05:35   else is it missing you know I bet it [TS]

01:05:37   doesn't support reach ability [TS]

01:05:39   yeah no camera no camera bump if you're [TS]

01:05:41   looking for that sorry you'll have to [TS]

01:05:43   get a different model yet and as a lot [TS]

01:05:46   of people have noted because it will [TS]

01:05:48   most likely work with all the same [TS]

01:05:50   accessories as the 5s you can probably [TS]

01:05:53   get not only a bunch of really nice [TS]

01:05:56   cases and batteries and stuff that were [TS]

01:05:58   made for forever ago but they don't cost [TS]

01:06:00   anything anymore because like you know [TS]

01:06:02   you look at try to buy accessories for [TS]

01:06:05   today's iphone or ipad and there you [TS]

01:06:07   know 50 bucks try to buy them for the [TS]

01:06:10   one that's two years old and they're [TS]

01:06:12   like a dollar on amazon like everything [TS]

01:06:14   is cost nothing everyone trying to clear [TS]

01:06:15   them out because these phones are no [TS]

01:06:16   longer being sold in the US or no longer [TS]

01:06:19   popular now here's a brand-new phone [TS]

01:06:21   where you can get a ton of effectively [TS]

01:06:24   free accessories for it [TS]

01:06:27   so again added to the value aspect it's [TS]

01:06:29   a great value [TS]

01:06:31   I'm really impressed with this i think [TS]

01:06:33   this was a great this is a great job I [TS]

01:06:35   think like John said the places where [TS]

01:06:37   they [TS]

01:06:38   your skin if they did it the right spots [TS]

01:06:41   spots you would expect [TS]

01:06:42   I don't think i'm going to switch back [TS]

01:06:43   because i like the screen real estate [TS]

01:06:45   enough on the slightly larger phone that [TS]

01:06:49   I think I'm gonna stick with it i also [TS]

01:06:51   really do like 3d touch a lot i might be [TS]

01:06:53   the only one but I really used that you [TS]

01:06:55   use it quite a lot i use it quite a lot [TS]

01:06:57   of weed pot I don't use the shortcuts [TS]

01:06:59   very often from springboard but is 3d [TS]

01:07:03   touch a ton in Tweetbot of nowhere else [TS]

01:07:06   and in that sense I would miss 3d touch [TS]

01:07:08   a lot this does the the SE does get live [TS]

01:07:11   photos which are also important to me [TS]

01:07:13   now so it's a tough call because God do [TS]

01:07:16   I love this design i agree with you [TS]

01:07:17   Marco but i think i would probably stick [TS]

01:07:21   with the what is a 4.7 inch phone [TS]

01:07:23   whatever these exercises [TS]

01:07:25   I'll probably stick with that in the [TS]

01:07:26   future but i would not begrudge anyone [TS]

01:07:28   who decided that this was the phone for [TS]

01:07:30   them kind of keep this feels so good [TS]

01:07:33   the cheaper front-facing camera to the [TS]

01:07:34   success 5-megapixel front-facing camera [TS]

01:07:37   F 2.2 aperture and this one has a 1.2 [TS]

01:07:40   megapixel left 2.4 aperture so yeah that [TS]

01:07:42   is skipping all the other areas they [TS]

01:07:44   skipped are all exactly the areas that i [TS]

01:07:47   would have because again because you're [TS]

01:07:48   gonna step on a camera skimp on the [TS]

01:07:50   front one because nobody cares let's get [TS]

01:07:52   on the back 100 psi be the expectation [TS]

01:07:54   is that this will sell a lot better than [TS]

01:07:57   the 5c did because it's just such a much [TS]

01:07:59   a much better phone than the 5c that [TS]

01:08:01   people won't be disappointed or [TS]

01:08:03   embarrassed to buy your own it [TS]

01:08:05   that is a fully a fully-fledged iphone [TS]

01:08:07   that's what's a good reason they changed [TS]

01:08:10   the name like I don't know they didn't [TS]

01:08:11   say what the SE stood for i don't think [TS]

01:08:14   they did say special edition pretty sure [TS]

01:08:16   anyway the best joke explanation i heard [TS]

01:08:19   is that it's a stands for sorry everyone [TS]

01:08:22   for taking away the 4-inch phone and [TS]

01:08:25   then for resurrecting with the 5c which [TS]

01:08:27   was an awesome-looking product every way [TS]

01:08:29   except for the stuff that was inside it [TS]

01:08:30   you know slow and old and creaky and [TS]

01:08:33   small I figure out the storage limits on [TS]

01:08:35   the 5c where they're even worse [TS]

01:08:36   well they didn't they didn't take away [TS]

01:08:38   the 5s they took away the five [TS]

01:08:40   yeah i know but like it's that was this [TS]

01:08:43   is the equivalent of hey we're going to [TS]

01:08:45   make it cheap bottom and phone for [TS]

01:08:47   people and we'll make it fun and I think [TS]

01:08:49   the 5c was a great product except that [TS]

01:08:50   it was you know [TS]

01:08:51   was not it was not as good didn't have [TS]

01:08:53   the same innards they didn't have any [TS]

01:08:55   small phone that had the same energy as [TS]

01:08:57   the flagship phone like they're small [TS]

01:08:58   phone had worse sinners than their [TS]

01:09:00   flagship phone this that mean it's it's [TS]

01:09:02   almost shocking like six months after [TS]

01:09:03   the success comes out or whatever is a [TS]

01:09:05   six-month something like that that there [TS]

01:09:07   is a new small phone that is just as [TS]

01:09:10   fast as the flagship phone and most of [TS]

01:09:12   the ways that matter to people which is [TS]

01:09:13   totally weird has not happened it's not [TS]

01:09:15   like a two-year-old phone it's not like [TS]

01:09:16   oh we just move the innards down we're [TS]

01:09:18   still selling the old models so yeah I i [TS]

01:09:22   like this trend and I think this is a [TS]

01:09:24   good phone and i would totally recommend [TS]

01:09:26   that if people want a small phone that [TS]

01:09:27   they get this that wouldn't hesitate at [TS]

01:09:28   all [TS]

01:09:29   yeah the only thing is I i do think for [TS]

01:09:31   people like us who who are happy with [TS]

01:09:34   the six or at least have been happy [TS]

01:09:35   until now with the six sighs yeah I [TS]

01:09:38   think it's wise to at least wait until [TS]

01:09:40   we see the seven before though I'm gonna [TS]

01:09:42   jump back right now like it so i [TS]

01:09:44   personally like you know i'm incredibly [TS]

01:09:47   tempted by both sides of iphone i don't [TS]

01:09:50   have been closed i'm incredibly tempted [TS]

01:09:52   by this nice awesome small airfields 5s [TS]

01:09:55   it just looks and feels amazing it's so [TS]

01:09:57   easy to hold and use and i love the [TS]

01:09:59   sleep button on top [TS]

01:10:01   still I you know now 18 months into [TS]

01:10:05   owning the 6 line of phones have my [TS]

01:10:08   screenshots contain the volume overlay [TS]

01:10:10   and the other half of them didn't happen [TS]

01:10:13   because actually put the phone to sleep [TS]

01:10:14   so that god I'm so I'm getting worse at [TS]

01:10:17   the screenshot gesture I understand how [TS]

01:10:18   this is possible but somehow getting [TS]

01:10:20   worse and meet it look like i used to [TS]

01:10:22   have much higher hit rate of being [TS]

01:10:24   successfully able to take screenshots [TS]

01:10:25   now I think most people are not on the [TS]

01:10:27   cadence that you just like people don't [TS]

01:10:29   know like oh the seven is coming they [TS]

01:10:31   just wander into an apple store when [TS]

01:10:33   their contract is up or whatever and [TS]

01:10:35   they get whatever phone is for sale then [TS]

01:10:37   and so I think it's fine I get it is [TS]

01:10:39   weird from our perspective like if [TS]

01:10:41   you're one of those people who's ever [TS]

01:10:42   who lives and dies by the the cycle of [TS]

01:10:45   apple releasing new phones and always [TS]

01:10:46   get the latest one when it comes out [TS]

01:10:47   like the six-month thing is putting me [TS]

01:10:50   in a weird position because even if i [TS]

01:10:52   want this phone would I buy it now [TS]

01:10:53   because we're not just like Marcus that [TS]

01:10:55   waiting to see what the seven is like [TS]

01:10:56   and what's going to happen then but [TS]

01:10:58   regular people to this going to the [TS]

01:10:59   store and it's so much better for them [TS]

01:11:01   to go in and to see this lineup of [TS]

01:11:02   phones and there really is something for [TS]

01:11:04   everybody [TS]

01:11:05   now except for the people who want a [TS]

01:11:07   really big battery really small phone [TS]

01:11:08   but you know what [TS]

01:11:11   yeah I feel bad there's got to be a lot [TS]

01:11:14   of people like me so when Aaron errands [TS]

01:11:16   on the s cycle she doesn't want to have [TS]

01:11:19   a phone every year and when it was time [TS]

01:11:22   for her to get a success i said to her [TS]

01:11:24   basically look you can keep your old [TS]

01:11:26   phone which is getting a little bit long [TS]

01:11:28   in the tooth now or you can just [TS]

01:11:29   understand that apple will never release [TS]

01:11:31   new 4-inch phone and just get on board [TS]

01:11:32   now so okay fine and so she got on board [TS]

01:11:35   to success and I think by and large she [TS]

01:11:36   likes it but then fast forward a few [TS]

01:11:38   months and sure enough there's apples [TS]

01:11:39   praying four inch phone in rose gold no [TS]

01:11:42   less and I feel terrible for that so [TS]

01:11:44   sorry and that might happen [TS]

01:11:48   alright ipad pro 9.7 inch is that what [TS]

01:11:51   it's called it's nothing like that i [TS]

01:11:54   don't even know I'm gonna call it on [TS]

01:11:56   their side the new iPad pro yeah not a [TS]

01:12:01   lot of surprises here overall definitely [TS]

01:12:05   some surprises but looks good [TS]

01:12:08   I'm not a I'm not a big ipad kind of guy [TS]

01:12:10   i like my many i love my many in fact [TS]

01:12:12   but I a little bit tempting even for me [TS]

01:12:16   to go big especially because from [TS]

01:12:18   everything I've understood this thing is [TS]

01:12:21   tiny [TS]

01:12:22   you know it was there it's then it's [TS]

01:12:24   very light they said under a pound right [TS]

01:12:26   i mean it's gotta be super portable well [TS]

01:12:28   it's it's exactly the same physical [TS]

01:12:30   dimensions and weight as the heir to [TS]

01:12:32   within like a point 01 someone that it's [TS]

01:12:35   it is effectively identical with the air [TS]

01:12:37   to in size and weight i was so excited [TS]

01:12:40   about this this ipad during the [TS]

01:12:41   announcement because if you watched the [TS]

01:12:43   event everything they say about was like [TS]

01:12:45   yes yes that yes like just everything [TS]

01:12:48   you know because it's so we all talked [TS]

01:12:51   about basically a shrunken down version [TS]

01:12:54   of the ipad pro exactly as the name [TS]

01:12:56   implies with all the features the ipad [TS]

01:12:58   pro and on top of that it does some [TS]

01:13:00   things better than the ipad which of [TS]

01:13:02   course the things that happened in the [TS]

01:13:03   keynote with all true tone display and [TS]

01:13:06   the well that they talk about the USB 3 [TS]

01:13:10   speed think we'll get to that in a [TS]

01:13:11   second and it's small and thin and use [TS]

01:13:14   the stylus cut smart connector it's got [TS]

01:13:16   a keyboard cover that fits the thing you [TS]

01:13:18   know [TS]

01:13:18   the whole nine yards and it's only after [TS]

01:13:20   the keynote that I find out all the [TS]

01:13:22   things that kind of broke my heart I [TS]

01:13:23   feel like there's still a lot this is [TS]

01:13:26   ipad pro isn't as a my Fredo maybe we [TS]

01:13:31   all know they're not big it's not that [TS]

01:13:33   big of a deal [TS]

01:13:34   the King particular one for me is I [TS]

01:13:36   really wanted us to have four gigs of [TS]

01:13:37   ram got pro in the name for crying out [TS]

01:13:40   loud I know it probably doesn't need for [TS]

01:13:41   gigs of ram maybe because the screen is [TS]

01:13:43   smaller whatever but that's a pro like [TS]

01:13:47   it does multitasking I would love it if [TS]

01:13:50   it had four gigs around that is the one [TS]

01:13:51   that really really broke my heart [TS]

01:13:54   the other stuff only getting USB two [TS]

01:13:57   speeds [TS]

01:13:58   I know that's just for the camera [TS]

01:13:59   adapter or if it's just you know for [TS]

01:14:01   everything having to do with that [TS]

01:14:02   lighting for I don't know the answer to [TS]

01:14:04   that but definitely the the new camera [TS]

01:14:06   adapter thing says the ipad pro the big [TS]

01:14:09   ipad pro gets USB 3 speeds and a little [TS]

01:14:11   bit USB two speeds not that i use the [TS]

01:14:13   the camera connections that like I want [TS]

01:14:15   I want if you get this device with this [TS]

01:14:17   much storage maybe so you get the [TS]

01:14:18   hundred twenty eight gig model i would [TS]

01:14:20   like it to have USB 3 speeds through [TS]

01:14:22   that because i like the weird technique [TS]

01:14:25   that i am still doing encrypted back [TS]

01:14:28   into my mac and it takes for freaking [TS]

01:14:29   ever to copy everything that USB two [TS]

01:14:31   speeds from like a 128 gig thing but [TS]

01:14:34   yeah the the ram the ram compliment is [TS]

01:14:39   the one that is the most disappointing [TS]

01:14:40   and everything else is is minor after [TS]

01:14:43   that but I guess you would expect that [TS]

01:14:45   because like shouldn't the bigger one be [TS]

01:14:47   more powerful or whatever I just had [TS]

01:14:48   this vision in my mind that this would [TS]

01:14:50   be exactly like the big ipad pro better [TS]

01:14:53   in a couple of ways and worse than none [TS]

01:14:54   and that is not exactly the case [TS]

01:14:57   overall I think it's a solid release and [TS]

01:15:00   i think i think it's going to really [TS]

01:15:01   really help the ipad lineup in general [TS]

01:15:05   as much as any release can you know it's [TS]

01:15:08   again it's not going to save the ipad if [TS]

01:15:10   the ipad sales were are going to need to [TS]

01:15:13   stagnate this release is not going to [TS]

01:15:15   meaningfully change that but for the [TS]

01:15:18   people who are buying ipads this is an [TS]

01:15:20   awesome ipad this is a great i think the [TS]

01:15:23   only thing about this product that's [TS]

01:15:24   weird is that it was released after [TS]

01:15:27   words like if you imagine the process [TS]

01:15:29   flips and if you imagine them either [TS]

01:15:31   you're either 9.7 12.9 released at the [TS]

01:15:34   same time or in the opposite order i [TS]

01:15:36   think it makes a lot more sense right [TS]

01:15:39   now there's a bunch of weird stuff [TS]

01:15:40   around the way they did this you know [TS]

01:15:41   weird with perception that way this kind [TS]

01:15:43   of sucks about just bought a 12 inch and [TS]

01:15:45   now i don't have the the weird color [TS]

01:15:47   display or whatever and you can you [TS]

01:15:49   excuse some of it with like well you [TS]

01:15:51   know the camera is better on the small [TS]

01:15:53   one because it's you're taking it around [TS]

01:15:55   you really need a better camera on the [TS]

01:15:56   big one he can excuse a lot of it [TS]

01:15:59   the simple fact is staggering of these [TS]

01:16:01   things and the difference between them [TS]

01:16:02   are kind of odd but it's fine [TS]

01:16:04   doesn't really matter it'll and we'll [TS]

01:16:06   forget about it in a year so ultimately [TS]

01:16:08   a very solid release i think very solid [TS]

01:16:13   and I think if if anyone is a heavy ipad [TS]

01:16:17   user this is definitely worth looking at [TS]

01:16:20   and I'm really glad they're making this [TS]

01:16:21   even though i probably won't use one but [TS]

01:16:24   very solid release i think yeah I I [TS]

01:16:27   largely agree with you I'm it's like i [TS]

01:16:30   said earlier it's enough that it's [TS]

01:16:31   tempting me to go back to the mid-range [TS]

01:16:34   mid-sized ipad from my many I have a [TS]

01:16:38   question for the two of you guys though [TS]

01:16:40   what's the flagship ipad and I'm [TS]

01:16:43   genuinely asking because my immediate [TS]

01:16:46   answer if i were to ask myself that is [TS]

01:16:47   the IP is the big ipad promo said the [TS]

01:16:49   ipad pro is the bigger ipad pro but it [TS]

01:16:52   doesn't have some really nice features [TS]

01:16:53   like the truth on display and and so I [TS]

01:16:57   wonder what is the flagship ipad these [TS]

01:17:00   days and I think that's just because of [TS]

01:17:02   the cadence that mark i mentioned the [TS]

01:17:03   weird cadence that like they seem like [TS]

01:17:06   they could have been released together [TS]

01:17:07   but wouldn't it be weird the small one [TS]

01:17:09   has the color sensors on it and the big [TS]

01:17:11   one doesn't and it's almost like they [TS]

01:17:14   got out of sync it some point and you [TS]

01:17:17   know whatever so I think because of the [TS]

01:17:20   cadence the the flagship one has to be [TS]

01:17:23   the the the latest released one because [TS]

01:17:27   it has more better stuff and you can [TS]

01:17:29   excuse the smaller and stuff because [TS]

01:17:31   this is a smaller bottle but we you [TS]

01:17:33   would imagine that when the new big one [TS]

01:17:35   comes out it will have all the same [TS]

01:17:37   features yellow and then it will be the [TS]

01:17:38   flexion [TS]

01:17:39   I mean what's the flagship back the 5k [TS]

01:17:42   imac because it's faster in some games [TS]

01:17:44   and her in the head and 700 what's going [TS]

01:17:47   on Apple what's the flash of laptop i [TS]

01:17:50   would argue with the epic 1 don't offend [TS]

01:17:54   somebody we know for sure but flagship [TS]

01:17:56   means we have weird definitions of it [TS]

01:17:57   used to be the old days it was the [TS]

01:17:58   fastest computer but that really hasn't [TS]

01:18:00   been true in a long time in the context [TS]

01:18:03   what we're saying i would argue that [TS]

01:18:04   it's basically like the high-profile one [TS]

01:18:06   that people lost over that is like the [TS]

01:18:09   defining one that kind of defines the [TS]

01:18:11   image of the whole range right and to me [TS]

01:18:13   on the ipad that's the air or the now [TS]

01:18:17   the pro mini whatever we call it and in [TS]

01:18:20   the max I'd say it's the macbook one day [TS]

01:18:22   I don't know like I I can't really tell [TS]

01:18:24   the ipad it depends on the ipad makes [TS]

01:18:26   this transition into more and more [TS]

01:18:28   capable platform because if you stop [TS]

01:18:31   thinking of an ipad as a bigger version [TS]

01:18:33   of the phone and start thinking of it is [TS]

01:18:35   it's my more portable laptop replacement [TS]

01:18:37   than the big Pro becomes the flagship [TS]

01:18:39   because it is better able to replace [TS]

01:18:41   laptops and the other ones but i really [TS]

01:18:42   really depends for its hard to tell in [TS]

01:18:45   this period and i don't think the the [TS]

01:18:47   weird differences and features like it [TS]

01:18:49   that's basically what it comes down to [TS]

01:18:50   is what hardware does the big one have [TS]

01:18:52   the small and doesn't it has the same [TS]

01:18:53   quality screen but it doesn't have the [TS]

01:18:55   light sensors so it can't have the true [TS]

01:18:57   tone display like that's not going to [TS]

01:18:59   come in a software update that just [TS]

01:19:00   doesn't have the sensors for it but it [TS]

01:19:02   does have more ram i don't know i don't [TS]

01:19:04   really sleep thinking about it a couple [TS]

01:19:06   were asking the chatroom gonna get this [TS]

01:19:08   laptop i have an ipad 3 I waited a [TS]

01:19:11   really long time to get that because i [TS]

01:19:13   wanted a retina iPad and I got an ipad [TS]

01:19:16   and i'm still using it at this point [TS]

01:19:17   it's pretty much the end of the slits [TS]

01:19:19   life not because there's anything wrong [TS]

01:19:20   with it still looks very new and it's in [TS]

01:19:23   good condition only has a small dent in [TS]

01:19:25   the corner from what I put down my back [TS]

01:19:26   to hard wfpc2 23 years ago or whatever [TS]

01:19:29   is certainly very well i still use it [TS]

01:19:31   everyday this new iPad pro 9.7 inch does [TS]

01:19:37   almost there it's almost exactly what I [TS]

01:19:39   want to like that the reason you broke [TS]

01:19:40   my heart because it was so close to [TS]

01:19:42   being like everything that I could have [TS]

01:19:43   asked for and more [TS]

01:19:44   instead it's almost everything that kind [TS]

01:19:46   of a story is so much better than one [TS]

01:19:48   no I'm definitely getting one hundred [TS]

01:19:50   percent I'm glad they come in all sorts [TS]

01:19:52   of different colors I'm said only one of [TS]

01:19:53   them has a black front and the only [TS]

01:19:55   reason I'm said that because i don't i [TS]

01:19:56   don't dislike the color of the back [TS]

01:19:58   because I'm always afraid that someday [TS]

01:19:59   there'll be none of them with a black [TS]

01:20:00   front now be really said so anyway I'm [TS]

01:20:03   getting this one and I will enjoy it and [TS]

01:20:06   hopefully we'll ask me at least as long [TS]

01:20:08   as my ipad3 last me a couple they're [TS]

01:20:13   very very quick thoughts first of all [TS]

01:20:14   camera adapter there was a call out for [TS]

01:20:17   podcasters that it's now you can power [TS]

01:20:19   it with one of the bricks which is [TS]

01:20:21   exciting [TS]

01:20:22   Jason L wrote a post about that earlier [TS]

01:20:24   today which will link to in the show [TS]

01:20:26   notes and that's that's significant [TS]

01:20:29   though because you know for a while ever [TS]

01:20:31   since the very first ipad that had the [TS]

01:20:33   camera connection kit and then later on [TS]

01:20:35   there's lightning version of it which [TS]

01:20:36   the Lightning there was always this this [TS]

01:20:38   $30 adapter that you could get that [TS]

01:20:41   would let you plug in a USB device to an [TS]

01:20:43   iOS device and this is always been you [TS]

01:20:47   know it was officially four cameras and [TS]

01:20:49   it would officially work with only iPads [TS]

01:20:50   however this for years has worked for [TS]

01:20:54   other things and it was always kind of [TS]

01:20:56   undocumented and you're never really [TS]

01:20:58   sure like this Apple is it is going to [TS]

01:21:01   be supported in the future is going to [TS]

01:21:02   work and things like sound equipment was [TS]

01:21:06   a big one also like network USB network [TS]

01:21:09   interfaces stuff like that like these [TS]

01:21:11   things that like USB devices that you [TS]

01:21:14   would think wouldn't work with iOS [TS]

01:21:15   devices that that often just did through [TS]

01:21:18   like standard USB profiles and [TS]

01:21:19   everything through the support but they [TS]

01:21:21   were always two major problems with this [TS]

01:21:23   number one was that there was not enough [TS]

01:21:25   power on the port to power a device that [TS]

01:21:28   high power needs which does include a [TS]

01:21:30   lot of a lot of USB devices so that you [TS]

01:21:31   could do a hacker you could like buy a [TS]

01:21:33   powered hub and plug the upstream into [TS]

01:21:35   this adapter for the ipad and have that [TS]

01:21:38   have the power hub power devices so that [TS]

01:21:41   was kind of issue and the second issue [TS]

01:21:42   is always that while you were using this [TS]

01:21:46   adapter your iOS devices plugged into [TS]

01:21:48   itself could not be charged or charging [TS]

01:21:51   so you can only use this adapter [TS]

01:21:53   effectively on battery power so you [TS]

01:21:55   couldn't have something I kind of [TS]

01:21:56   permanently installed look at a station [TS]

01:21:58   or something like that so there were [TS]

01:22:00   always these two problems [TS]

01:22:02   this new adapter they've they've they're [TS]

01:22:04   selling now for 40 bucks is the exact [TS]

01:22:07   same adapter but has a lightning port [TS]

01:22:10   inbound next to the USB port so you can [TS]

01:22:13   plug in it and ipad class power brick [TS]

01:22:16   into that and not only charge the iOS [TS]

01:22:19   device that this adapter plugged into [TS]

01:22:21   and keep it charged but then also power [TS]

01:22:23   a USB device that needs a decent of [TS]

01:22:25   power like an audio interface so they've [TS]

01:22:27   solved both of these problems with that [TS]

01:22:29   one stupid little port with this end and [TS]

01:22:32   even bigger phil schiller called out on [TS]

01:22:35   stage this kind of you said she said for [TS]

01:22:37   podcasters he even mentioned network [TS]

01:22:39   devices like things that again we [TS]

01:22:42   thought all these years that the handful [TS]

01:22:44   of people who are who are playing with [TS]

01:22:46   this thing we thought this was like this [TS]

01:22:49   unsupported undocumented thing that was [TS]

01:22:51   going to break at any time and now [TS]

01:22:53   here's Phil Schiller onstage advertising [TS]

01:22:55   this as functionality with and releasing [TS]

01:22:58   this awesome new adapter that makes it a [TS]

01:23:00   lot better than it was before so this [TS]

01:23:01   allows things like iOS devices to have [TS]

01:23:03   like audio interfaces like in real [TS]

01:23:06   production use here like where you can [TS]

01:23:08   have everything plugged in and have [TS]

01:23:09   everything be reliable and having be [TS]

01:23:10   fully powered you can do things like [TS]

01:23:12   like like a network adapter and have [TS]

01:23:14   ethernet on you know on the iOS device [TS]

01:23:18   for the first time ever because the [TS]

01:23:19   apple TV like all the stuff that was [TS]

01:23:22   really just difficult or tricky or [TS]

01:23:24   impossible to do before or would suck in [TS]

01:23:26   other ways now with this one adapter now [TS]

01:23:29   such a lot less and now can be it opens [TS]

01:23:32   up new doors for iOS devices and that's [TS]

01:23:34   that i think is pretty big [TS]

01:23:35   yeah I completely agree i'm really [TS]

01:23:38   pleased with this event as a whole [TS]

01:23:41   actually I mean there's some things [TS]

01:23:42   about me out i'm saying there's no new [TS]

01:23:43   max I understand your sadness about the [TS]

01:23:47   watch you know i'm not entirely said [TS]

01:23:48   about it this iphone SE with someone in [TS]

01:23:52   the chat earlier said it stands for [TS]

01:23:54   sorry Aaron [TS]

01:23:54   that was pretty funny that they had a [TS]

01:23:57   that that also it makes me happy in the [TS]

01:24:00   grand scheme of things but it's it's [TS]

01:24:02   making me have second guess my choices [TS]

01:24:06   but all in all I thought this was a [TS]

01:24:08   really good event [TS]

01:24:09   I didn't leave the event thinking oh my [TS]

01:24:11   god i want to buy everything like I [TS]

01:24:13   often do an apple events but I rewatched [TS]

01:24:16   it earlier tonight and in talking with [TS]

01:24:18   you guys about it and thinking more [TS]

01:24:19   about it i think it was a really solid [TS]

01:24:20   event so John thumbs-up thumbs-down [TS]

01:24:22   overall I thought it was a mean it was [TS]

01:24:25   exactly the scale then you expect from [TS]

01:24:27   town hall and despite the ram breaking [TS]

01:24:30   my heart I am really happy with that new [TS]

01:24:31   ipad i expect to be really happy with it [TS]

01:24:33   as a product I'm not so happy about [TS]

01:24:34   paying billion dollars for fronting back [TS]

01:24:37   case for it which we and remind people [TS]

01:24:41   who are listening to this you don't have [TS]

01:24:42   to buy Apple cases lots of people are [TS]

01:24:44   going to sell cases for the ipad i know [TS]

01:24:46   it's hard to believe but you do not have [TS]

01:24:48   to pay apples prices for cases lots of [TS]

01:24:50   people will tell you much cheaper cases [TS]

01:24:52   but if you are a sucker / stickler like [TS]

01:24:56   me i'm gonna end up buying the apple [TS]

01:24:57   ones because whatever but anyway you [TS]

01:24:59   don't have to but I will and I might [TS]

01:25:01   even buy that stupid keyboard too [TS]

01:25:03   because whatever anyway i buy an ipad [TS]

01:25:04   like once every three years so I save my [TS]

01:25:06   pennies and and that's what I'm going to [TS]

01:25:08   do but you but you listen they're out [TS]

01:25:10   there you don't have to buy all those [TS]

01:25:11   cases because it's like seventy dollars [TS]

01:25:14   for the current case and sixty dollars [TS]

01:25:15   for the back and you're adding so much [TS]

01:25:16   money to the cost and anyway and i'm [TS]

01:25:19   probably gonna get the hundred twenty [TS]

01:25:20   acknowledged because I feel every iOS [TS]

01:25:21   device i have I should probably get the [TS]

01:25:23   256 if I was smart but I don't know if I [TS]

01:25:24   can stomach that price increase well do [TS]

01:25:26   you feel iPads though because like a lot [TS]

01:25:28   of times people feel an iphone get a [TS]

01:25:29   little homework music onto it but ipad [TS]

01:25:31   not necessarily know I felt I fill it [TS]

01:25:34   with video and I just they always get [TS]

01:25:36   filled up [TS]

01:25:37   yeah they're filled with even just [TS]

01:25:38   photos you at this point yeah I really [TS]

01:25:40   should buy the 256 I don't know if I can [TS]

01:25:42   can handle paying like twelve hundred [TS]

01:25:44   dollars all in for whatever the site but [TS]

01:25:45   anyway it's gonna be awesome i'm going [TS]

01:25:46   to love it and that alone me and Iran [TS]

01:25:49   are even though i'm not going to buy the [TS]

01:25:51   iphone SE I think it's really good and [TS]

01:25:52   so this was a fitting into the town hall [TS]

01:25:55   room venue for Apple events [TS]

01:25:58   alright thanks 143 sponsors this week [TS]

01:26:02   Harry's a glue and square space and we [TS]

01:26:04   will see you next week [TS]

01:26:07   now the show is over they didn't even [TS]

01:26:11   mean to be in because it was accidental [TS]

01:26:14   accidental John did research Marco and [TS]

01:26:22   Casey would let him because it was [TS]

01:26:24   accidentally was accidental and you can [TS]

01:26:30   find the show know today [TS]

01:26:32   DP die and if your twitter follow them [TS]

01:26:40   yes byl ISS so that's Casey list and a [TS]

01:26:45   co-pay rm20 Marco Arment and our AC at [TS]

01:26:53   Syracuse is [TS]

01:27:04   i forgot to mention something in the [TS]

01:27:10   ipad section very quickly embedded Apple [TS]

01:27:12   sim weird right [TS]

01:27:14   like not bad weird not bad weird it's [TS]

01:27:16   good weird but it's weird why is that [TS]

01:27:18   weird [TS]

01:27:19   well the community where's my way to [TS]

01:27:20   describe it to me it's not the same [TS]

01:27:22   that's weird but the way the American [TS]

01:27:23   carriers are treating it is well that [TS]

01:27:26   carriers carriers going to be carriers [TS]

01:27:28   yes it's as weird as it always is really [TS]

01:27:31   with with how they lock it and [TS]

01:27:33   everything at but Apple is helping [TS]

01:27:35   apples acknowledging look carriers are [TS]

01:27:37   going to be annoying but we're gonna [TS]

01:27:38   help you out here by not hogging the one [TS]

01:27:40   sim slot on this device with our thing [TS]

01:27:42   we're just going to build our thing in [TS]

01:27:44   and of carriers are saying everything's [TS]

01:27:46   great but we know they're not going to [TS]

01:27:47   be so our sim is there for when you need [TS]

01:27:49   it and for those annoying carriers you [TS]

01:27:51   can swap sims and do all that crap and [TS]

01:27:53   rapid except it wasn't it was it verizon [TS]

01:27:55   where if you a tease [TS]

01:27:57   well wasn't one of them where if you if [TS]

01:28:00   you had with them it would actually lock [TS]

01:28:02   the Apple sim also i'm almost sure [TS]

01:28:04   that's AT&T [TS]

01:28:05   yeah but you can always get that stuff [TS]

01:28:06   unlocked yet there is there's a whole [TS]

01:28:08   bunch will link to pancheros article on [TS]

01:28:10   techcrunch with explaining all the [TS]

01:28:12   different ends and I was like Apple has [TS]

01:28:13   done everything it could to make this [TS]

01:28:14   less slightly less annoying for you and [TS]

01:28:16   as you know what's going on with that [TS]

01:28:18   you will have the most options possible [TS]

01:28:20   i think even the ones where they lock it [TS]

01:28:21   and dunk doesn't every carry have to [TS]

01:28:23   unlock it if you're asked for at this [TS]

01:28:24   point so it's just more of a hassle but [TS]

01:28:27   it but at least they're not hogging a [TS]

01:28:28   slot so like again if you and I think [TS]

01:28:30   you can do like you could have I assume [TS]

01:28:32   you can have like t-mobile or something [TS]

01:28:33   using the apple cinnamon but then also [TS]

01:28:35   have like a verizon simple when you [TS]

01:28:37   travel and stick that one in and that's [TS]

01:28:38   exactly that's exactly what I do with my [TS]

01:28:40   iPad Mini which I know it's not using an [TS]

01:28:42   embedded Apple sim but the physical [TS]

01:28:44   Apple sim that i have for it i typically [TS]

01:28:47   have connected to tmobile although i can [TS]

01:28:49   swap between a couple with that and then [TS]

01:28:51   I have a verizon physical symptoms i'll [TS]

01:28:54   pop in and if I'm in one of the many [TS]

01:28:55   places that does not have tmobile [TS]

01:28:57   coverage so they're doing the best they [TS]

01:28:59   can and i like it and it'll be great [TS]

01:29:01   when the entire well least in the US [TS]

01:29:04   world is standardized on the built-in [TS]

01:29:06   apple-cinnamon we have to deal with it [TS]

01:29:07   anymore but who knows what the hell that [TS]

01:29:08   yeah seriously any other thoughts that [TS]

01:29:12   we didn't cover during the main part of [TS]

01:29:13   the show there was that kind of dig from [TS]

01:29:15   Schiller which is a little weird yeah [TS]

01:29:17   the people using a five-year-old pcs [TS]

01:29:20   like I I understand what he's getting at [TS]

01:29:21   but that was badly considered for [TS]

01:29:24   multiple reasons first it's like kind of [TS]

01:29:26   like a you know some people can't afford [TS]

01:29:28   to buy a new pc all the time so you're [TS]

01:29:30   taking a dig it that you know people who [TS]

01:29:32   have less money than you and it that's [TS]

01:29:34   type of thing where it's just he maybe [TS]

01:29:36   not even thinking as as some you know as [TS]

01:29:38   someone like the rest of us who you know [TS]

01:29:40   can buy hardware whenever they want [TS]

01:29:42   about hardware it's sometimes easy to [TS]

01:29:44   forget that that's not something that [TS]

01:29:47   everybody can do and it's insensitive to [TS]

01:29:49   say all use enough let's let's all laugh [TS]

01:29:50   the people using five-year-old computer [TS]

01:29:52   course i'm sitting here next to like an [TS]

01:29:53   eight year old computer but anyway yeah [TS]

01:29:55   i could have bought a new one too [TS]

01:29:57   so this insensitive in that way and it's [TS]

01:30:00   kind of a bet even ignoring entirely [TS]

01:30:03   Apple as we just pointed out sells [TS]

01:30:05   computers but essentially multi year old [TS]

01:30:07   internals in them because they don't [TS]

01:30:08   update them so it's highlighting as [TS]

01:30:10   something that Apple should be [TS]

01:30:11   embarrassed about the fact that they [TS]

01:30:12   will sell you a mac mini with his agent [TS]

01:30:14   innards and fact they haven't updated [TS]

01:30:15   laptop to this particular event and the [TS]

01:30:17   fact that the mac pro's inside skipped a [TS]

01:30:19   generation like those are all things [TS]

01:30:20   that Apple should not be drawing [TS]

01:30:22   attention to and shouldn't you know so [TS]

01:30:24   that was probably not a good idea that [TS]

01:30:26   line I think if you could take it back [TS]

01:30:29   he probably would also positioning the [TS]

01:30:33   ipad as like the inevitable replacement [TS]

01:30:36   for people with windows pcs or the or [TS]

01:30:38   the best replacement for the people who [TS]

01:30:39   knows pcs i think is really optimistic [TS]

01:30:43   for a number of reasons in a price being [TS]

01:30:46   a big one but also just like iOS is not [TS]

01:30:49   windows and mac OS and there are you as [TS]

01:30:52   we discussed at length [TS]

01:30:53   there's a lot of things that are great [TS]

01:30:55   and iOS and a lot of people can get [TS]

01:30:56   where they're working on iOS however you [TS]

01:30:59   can't do a lot of things on iOS that you [TS]

01:31:01   can do on PCs and Macs and a lot of [TS]

01:31:05   people need to do those things [TS]

01:31:06   especially for their jobs that are using [TS]

01:31:08   these old PCs if you have a [TS]

01:31:10   five-year-old windows machine [TS]

01:31:12   aren't you going to probably be more [TS]

01:31:14   likely to have your needs served by an [TS]

01:31:16   ipad not like I get what they're getting [TS]

01:31:17   at no not necessarily it depends on what [TS]

01:31:20   your needs are if your needs are like [TS]

01:31:22   checking email and browsing the web sure [TS]

01:31:24   you know you're going to be better off [TS]

01:31:25   that's that's most people's things and [TS]

01:31:27   videoconferencing and sending people [TS]

01:31:29   into messages and like the ipad does [TS]

01:31:32   fill all the computer needs for a lot of [TS]

01:31:34   people but like once you get into like [TS]

01:31:36   shuffling files back and forth like it [TS]

01:31:39   its once you get into files and dealing [TS]

01:31:41   with files which a lot of people do it [TS]

01:31:43   starts getting a little bit dicey on iOS [TS]

01:31:45   where it's where things start being like [TS]

01:31:46   well you can do that but it's awkward or [TS]

01:31:49   its or you have to know these these [TS]

01:31:50   power user tricks or things like that [TS]

01:31:52   and and of course there's you know [TS]

01:31:54   there's a lot of limitations and a lot [TS]

01:31:56   of changes to the way the system works [TS]

01:31:58   and what it does and doesn't do and you [TS]

01:32:01   know you'd be surprised in the real [TS]

01:32:02   world like how many people need like one [TS]

01:32:06   of those weird hacks that you can't do [TS]

01:32:08   in iOS or the one app that apple would [TS]

01:32:11   never approve for the app store that you [TS]

01:32:13   know things like call recorder i think [TS]

01:32:15   it was like a lot of people need like [TS]

01:32:16   one or two of those things and that's [TS]

01:32:18   enough of a deal killer that they just [TS]

01:32:20   can't do their work on iOS or it's [TS]

01:32:23   incredibly clunky from to do the work on [TS]

01:32:25   iOS yeah but if you're going to pitch [TS]

01:32:26   the the ipad is a pc replacement the [TS]

01:32:30   people you want to pitch it to our the [TS]

01:32:32   least demanding users and at least [TS]

01:32:33   demanding users are going to have the [TS]

01:32:35   oldest computers and they're also not [TS]

01:32:36   going to have max because if they were [TS]

01:32:38   demanding they would be annoyed by the [TS]

01:32:39   credit windows pc write something like [TS]

01:32:41   that but it in the Apple frames that is [TS]

01:32:43   like this is our audience if you don't [TS]

01:32:46   really care enough about computers to [TS]

01:32:47   buy a new one very frequently and if you [TS]

01:32:50   don't even use a Mac because you don't [TS]

01:32:51   see any big difference and it just seems [TS]

01:32:53   like well pcpc you are the type of [TS]

01:32:55   person we think is most likely to if we [TS]

01:32:58   gave you an ipad after a little while [TS]

01:33:00   even if it doesn't do everything that [TS]

01:33:01   your five-year-old bc did to be like but [TS]

01:33:04   this is kind of nicer like I have less [TS]

01:33:05   stuff to worry about don't have to worry [TS]

01:33:07   about viruses it's nice that i can carry [TS]

01:33:08   it around with me and you know so that [TS]

01:33:12   lived there making the pitches they can [TS]

01:33:13   make it doesn't mean that that is truly [TS]

01:33:15   the pc replacement there they were you [TS]

01:33:17   know but obviously that's the angle [TS]

01:33:18   they're going for and they are to their [TS]

01:33:21   credit finally at least modifying about [TS]

01:33:24   the hardware and software to try to [TS]

01:33:27   fulfill that goal and so this is like [TS]

01:33:29   stage 1.1 the ipad pro is the big first [TS]

01:33:32   step and [TS]

01:33:32   you know the the iOS with the split [TS]

01:33:34   screen and everything and then 1.1 is [TS]

01:33:36   take some of the technology and move it [TS]

01:33:37   down so now you've got a stylist and [TS]

01:33:39   more power and the four speakers and [TS]

01:33:41   everything like is the new ipad the ipad [TS]

01:33:44   air three essentially is a much more [TS]

01:33:47   compelling pc replacement tablet then [TS]

01:33:52   didn't even just the air to was even if [TS]

01:33:54   only because of the possibility of the [TS]

01:33:56   stylus right [TS]

01:33:58   are you ignoring everything else like [TS]

01:33:59   just because I mean I know apples want [TS]

01:34:01   to talk about this may be why they [TS]

01:34:03   didn't do all the navigation stuff but [TS]

01:34:05   like the stylist kind of does make it [TS]

01:34:07   possible to have smaller touch targets [TS]

01:34:09   on devices that support pencil I know [TS]

01:34:11   apple doesn't talk about it but it's [TS]

01:34:13   there but you know and it opens the door [TS]

01:34:16   to for developers business no I don't [TS]

01:34:18   think app review is going to reject you [TS]

01:34:19   if you don't have a 44-point high-touch [TS]

01:34:22   mr. i know now because it's tons of iOS [TS]

01:34:24   apps out there right so he's a baby [TS]

01:34:26   steps in that direction so i can [TS]

01:34:29   understand the pitch they're making it [TS]

01:34:30   wasn't great and I think the only other [TS]

01:34:32   point that I want to make about the [TS]

01:34:33   thing was this set for the presentation [TS]

01:34:35   was this tweet by i think it was treated [TS]

01:34:36   by Zach city i think his last name is [TS]

01:34:40   that the entry-level cost to apple [TS]

01:34:43   computing ecosystem is the lowest it's [TS]

01:34:45   ever been you can get into a flagship [TS]

01:34:48   really good well-performing not crazy [TS]

01:34:50   three-year-old model iphone 4 400 bucks [TS]

01:34:53   you can get into an ipad 4 270 you can [TS]

01:34:56   get a mac mini which is crazy and hold [TS]

01:34:57   for 500 boxes that's really bad and you [TS]

01:35:00   can get a macbook air for 900 bucks so [TS]

01:35:03   these are all three digit prices at [TS]

01:35:05   spanning a pretty big range from mid to [TS]

01:35:07   hundreds to 900 bucks and the [TS]

01:35:11   historically speaking I think it's [TS]

01:35:13   probably never been cheaper to get into [TS]

01:35:15   a product out the complaint we always [TS]

01:35:17   have is would you recommend someone you [TS]

01:35:19   actually cared about buy one of these [TS]

01:35:21   cheapest miles in the case the iphone it [TS]

01:35:24   sure yeah i mean even with 16 gigs like [TS]

01:35:26   as long as you're sure that that's going [TS]

01:35:27   to be okay [TS]

01:35:29   I mean I maybe I wouldn't be able to [TS]

01:35:31   recommend a 16gb someone I really cared [TS]

01:35:32   about but if they could convince me that [TS]

01:35:34   they're not going to fill 16 gigs sure [TS]

01:35:37   and the ipad which one is 270 is that [TS]

01:35:40   the they stole this is all the year [TS]

01:35:43   which many that was one of the inside a [TS]

01:35:46   oh I see your point I'm not sure to be [TS]

01:35:48   honest with you I see your point now [TS]

01:35:50   yeah I don't know if I could recommend [TS]

01:35:51   that ipad i definitely can't recommend [TS]

01:35:52   the mini the air you're gonna get the [TS]

01:35:55   cheapest Mac it's not a bad mac right [TS]

01:35:57   that's the 13-inch air a wait a minute [TS]

01:36:00   it's is it that is a 13-11 also is it [TS]

01:36:02   for gigs around in that one and like no [TS]

01:36:05   storage right now [TS]

01:36:07   yes that that's always a plus difficulty [TS]

01:36:09   but there it does seem that Apple is [TS]

01:36:12   trying to lower maybe it's just the [TS]

01:36:18   on-ramp trying to lower get you into the [TS]

01:36:19   store get you to consider the products [TS]

01:36:21   and sell you the better one for slightly [TS]

01:36:23   better prices but i think the iphone SE [TS]

01:36:25   is their courses that is the most recent [TS]

01:36:27   one of these products that we are listed [TS]

01:36:28   here and the iphone SE definitely has [TS]

01:36:31   far fewer compromises than all the other [TS]

01:36:32   ones we listed so if only every other [TS]

01:36:34   product line i have could have a lowest [TS]

01:36:37   end model that is admirable and sort of [TS]

01:36:39   solid as the iphone line doesn't I hope [TS]

01:36:42   I hope they do do that eventually with [TS]

01:36:44   all their other models maybe they will [TS]

01:36:45   want to ditch the macbook air and they [TS]

01:36:47   only have the all retina macbook one [TS]

01:36:49   macbook pro line those will all be [TS]

01:36:51   pretty solid models once you get the [TS]

01:36:52   second generation macbook one in there [TS]

01:36:53   the mac mini know [TS]