157: As Many People in the Sandbox as Possible
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the following is the complete list of
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saying states in these United States of
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America that require only a real rear
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license plate Alabama Arizona Arkansas
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Delaware Florida Georgia Indiana Kansas
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Kentucky Louisiana Michigan Mississippi
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New Mexico North Carolina Oklahoma
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Pennsylvania South Carolina Tennessee
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and West Virginia you'll notice that
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very nearby states North Carolina
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Pennsylvania West Virginia all no front
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license plate frame virginia now out of
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curiosity can you think of any other
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criterion for which those would be
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listed as the same States not off the
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top of my head so we should i do some
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follow-up and follow ya keep you I Scott
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I can't believe I just did that I swore
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I'd never do that on a podcast just just
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hated me into it
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I hate everything alright i quit anyway
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I'm so we had some feedback about my
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ipad tale of woe
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we had a lot of private feedback from my
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curly the once ipad hater now King ipad
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evangelizer I'm i would never said I
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would never classified as a hater he was
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more of an ipad in different here and
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that's a word that is made up i don't
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know maybe he was fairly anti pad for a
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while there but anyways he gave me some
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feedback they basically said i didn't
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know what i was doing and that's the
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problem which I believe I admitted a lot
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of people basically said the same thing
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and the point you know I was trying to
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make was hey you know all this stuff
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comes right out of the box
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I know s10 and it is not on the ipad i
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accept a lot of people wrote in to say
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that you can in fact do a signature on a
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PDF on an iOS device and apparently
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there's a toolbox which to me looks like
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a briefcase icon and within there is the
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annotations and markup and whatnot and
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within their you can do a signature i
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have not had the chance to try this
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myself but I had plenty of people tell
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me about this so I'm taking it as fact
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that is the case so that is just a
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little bit of follow-up you can indeed
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do the signature on an iOS device did
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you mistake the briefcase icon for the
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windows 95 my briefcase he used you say
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that jokingly but I was a heavy
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briefcases our way back and a
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because that was about the best way in
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the windows world to do kind of like a
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poor man's rsync between your laptop in
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your desktop which is what i was doing
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toward the end of college you know it
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was kind of like the it was like the the
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floppy disk stage of evolution towards
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the dropbox right that was also kind of
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the hangover of the the desktop metaphor
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they did the drunken orgy that was the
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desktop metaphor like Oh folders there
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just like folders that go on file
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cabinets and there's a little trash can
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and so on and so forth and people would
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latch onto that idea that's why the
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Macintosh is easier to use because it
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has all these analogies to the real
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world and so people what else is in
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office like carpeting and it's like it's
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like this windows we already got those
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my carpeting you're exactly you know and
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and that with the recycle recycle bin
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because it's not like trash because
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we're trendy than that and i guess like
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a blotter maybe I mean magic cap one on
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whole hog that like living rooms and
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ends and operations like briefcase
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briefcase i know briefcase and so you
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got a briefcase and windows and but what
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about bob bob is after you go nuts and
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and this is the vision divisions you see
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in your head bob was like the jumping
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over the shark and doing the fridge of
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that metaphor is Magic app you should
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look at Magic camp look like it was very
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similar in terms of like making rooms of
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the house it became like maniac mansion
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it was like you know Sierra adventure
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where you're going room to room and you
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have these little anyway briefcase was
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one of them and Apple itself to the same
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type of thing where they got distracted
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for a bit and thought that what made
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computers easy-to-use was specifically
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the connections with your world things
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and not all the other stuff that goes
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along with it now we have everything
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flat never would happen it's got fourth
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was still alive
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that's true we still don't have a good
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alternative Save icon so and actually
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can continue guys a big secret I've been
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holding this in all these years my
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computer at the time was not good enough
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to run it but there was one because I i
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basically in my pc growing up era I
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spent a lot more time everybody else did
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on Windows 3.1 I did not go to 95 i was
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using 3.1 until nineteen ninety-eight I
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went straight 98 the there was a brief
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time where I went to a friend's house
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and I saw microsoft bobbin on their
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pentium computer because it wouldn't run
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and I really thought it was the coolest
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thing I've ever seen that is a bold bold
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confession
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yeah I don't really remember it when i
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was around I was all over windows during
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this time but I don't really remember
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Bob very well at all i don't know if i
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ever saw or maybe I just blocked it from
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my memory but i don't remember it
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I mean it was just it was like a it was
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just like a shell that you would launch
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from window they didn't replace that the
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shell it was like a sub it was like a
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giant app and you would like do things
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inside of Bob and it was so incredibly
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slow and any of this was this was during
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like that the super dark era of of
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computing where the hard drives were all
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super slow and grinding constantly
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because there was not enough for him to
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do anything and so it was that this was
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like the dark likely mid to late
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nineties in computing we're just
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everything just the entire side of
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computing for that entire area was hard
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drive grinding noises you guys both
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minus the floppy disk grinding error of
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computers where you could tell what your
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computer is doing by the particular
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tones your floppy drive know you say
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that but I was definitely rocking both
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the actual floppy floppy what is that
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five and a quarter i always get this
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backwards yes i'm a quarter final
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quarter three-and-a-half so yes Ida Ida
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five and a quarter floppy drive in 88
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that my dad had used years prior and was
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that I'd set up in my room and I
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remember I thought I was awesome because
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it had a 10 meg hard drive in and at the
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time that was effectively infinite space
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like you'd you couldn't feel it if you
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wanted to but yeah I've definitely heard
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that teaching is constantly on now all
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these kids these days that with their
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windows pcs they have the drive letters
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that start with C and they have no idea
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why they don't have an A&B drive but
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they should really be as a weeping over
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the fact that they still have drive
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letters
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there's that was hilarious but you got a
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grade on a curve with Windows that
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that's also true i believe this same
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technique hard drive 88 had a the a
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drive i believe is the five and a
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quarter almost got that wrong five and a
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quarter inch stride and i believe the be
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drive was a three-and-a-half inch
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low-density floppy so that was what like
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750 k or something like that and that
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was external i should add which was
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really cool probably scuzzy but anyway
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the only other thing I want to
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brings background I to say about the
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ipad is a lot of people wrote to say hey
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you idiot the ipad has a camera and yes
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that's weird why didn't you just use the
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camera to take a picture of the
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documents and use any one of these 350
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different apps that that people
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recommended in order to scan and I'm
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doing mega air quotes here scam the PDF
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and that is a perfectly valid answer and
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i have one of those apps on my phone and
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on my iPad and it does work surprisingly
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well but why on earth would I do that
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when I had a full-on probably
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multi-thousand dollar scanning machine
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one of those multifunction printers in
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the office right there ready and waiting
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the fidelity of that scam was going to
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be far superior to any yo software
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flattened picture of a piece of paper
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plus there's quite a bit that I was
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scanning and want to spend all that time
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doing all that instead I spent all that
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time trying to get it all in the dropbox
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there that's better
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yeah that's totally better so nice i
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just wanted to follow up on that the
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other thing I wanted to note is we were
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talking last week about bluetooth
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headphones and Bluetooth latency and
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some other miscellaneous things and by
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accident today i noticed something
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completely striking and to back up just
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a half-step you've talked Marco and
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we've talked and I've talked in the past
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about how I don't really understand why
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everyone gets their they're all up in
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arms about bluetooth latency especially
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when watching video because i never see
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this and as well as we discussed last
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episode i use these like fairly well
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really cheap in fairly crappy bluetooth
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headphones that I love don't get me
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wrong but they're unremarkable in every
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measurable way and i never get this
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video agency that everyone else seems to
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get well today John and tweeted a link
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to a video with one of the dudes from
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the wire punk window appears so he
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tweeted a link geometry to link up that
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was 10 psi believe you're right Marco
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talking about it was actually very
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interesting talking about being stopped
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in real life by police officer and I was
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on my work computer and I had click the
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link in my work computer because we're
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all in on Google Apps chrome is my
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default browser and this is the first
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time that's ever been the case and so I
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started watching this video and chrome
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and I was like oh my
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goodness this latency is ridiculous it's
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terrible
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we decided yep that's never ever
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happened to me before ever
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so I copy the link dropped in safari
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perfect no problems whatsoever
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this is a youtube video i don't know
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what it is but miles em wrote in when I
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tweet tweet about this and said so far
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use the system API to play video but
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chrome reimplement everything itself
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down to the media decoders I have no
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idea if that's true or not but i can
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tell you that anecdotally based on one
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video I watched during the day today
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it certainly seemed like that very well
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may be the case and I was stunned by the
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fact that it happened be how bad it was
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and so I wonder if all these people that
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are whining and moaning about this
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bluetooth latency are just chrome users
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and because of that they they see this
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terrible agency so they're all thinking
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man i'm crazy how could I not see this
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as at the same time thinking man they
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are crazy
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why are they seeing this and it turns
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out it's just another reason why you
[TS]
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◼
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shouldn't be using chrome turns out
[TS]
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◼
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everyone is crazy
[TS]
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◼
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no i mean so that their that you're
[TS]
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◼
►
exactly right that basically that did
[TS]
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that there is Bluetooth latency on any
[TS]
00:10:01
◼
►
Bluetooth device there is latency not
[TS]
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◼
►
about his airplane airplane is fixed at
[TS]
00:10:04
◼
►
two seconds regardless and that seems
[TS]
00:10:06
◼
►
like forever when trying something
[TS]
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◼
►
bluetooth is way shorter than that can
[TS]
00:10:09
◼
►
be used in substantially less than a
[TS]
00:10:10
◼
►
second but there is still noticeable
[TS]
00:10:12
◼
►
agency and humans can take latency in
[TS]
00:10:14
◼
►
video where the audio isn't synched up
[TS]
00:10:16
◼
►
properly to like what like watching
[TS]
00:10:18
◼
►
people's mouths move and they talk we
[TS]
00:10:20
◼
►
can detect very very small isolated and
[TS]
00:10:21
◼
►
just looks wrong to us so it has to be
[TS]
00:10:23
◼
►
perfectly when you're watching people
[TS]
00:10:25
◼
►
speak there can't be any any weird
[TS]
00:10:27
◼
►
latency between the audio/video Apple
[TS]
00:10:29
◼
►
knows this so they're in their system
[TS]
00:10:31
◼
►
frameworks for iOS and OS 10 most
[TS]
00:10:34
◼
►
bluetooth headphones they they have some
[TS]
00:10:36
◼
►
way I don't know the details of how
[TS]
00:10:38
◼
►
should they have some way of
[TS]
00:10:39
◼
►
establishing with the headset what the
[TS]
00:10:41
◼
►
latency is and then compensating for it
[TS]
00:10:43
◼
►
the downside of this first of all you
[TS]
00:10:45
◼
►
just found one which is that it only
[TS]
00:10:47
◼
►
works in things that use the AV
[TS]
00:10:48
◼
►
frameworks no downside is that not every
[TS]
00:10:51
◼
►
headphone supports this and so like I've
[TS]
00:10:53
◼
►
tested probably five or six sensible
[TS]
00:10:55
◼
►
have fun now and only I think two of
[TS]
00:10:57
◼
►
them actually properly didn't have any
[TS]
00:11:00
◼
►
latency and the the rest all had on his
[TS]
00:11:03
◼
►
rival agency even when you
[TS]
00:11:04
◼
►
in the system video player even on ios4
[TS]
00:11:07
◼
►
you think that would be most commonly
[TS]
00:11:08
◼
►
tested and the other problem is games
[TS]
00:11:12
◼
►
you know video can account for this
[TS]
00:11:15
◼
►
game's almost always can't and don't and
[TS]
00:11:19
◼
►
so it works fine if you are using your
[TS]
00:11:21
◼
►
headphones to watch a video in the
[TS]
00:11:24
◼
►
built-in system API player in something
[TS]
00:11:26
◼
►
that works fine that's probably all
[TS]
00:11:28
◼
►
you've ever done right
[TS]
00:11:29
◼
►
yeah I mean I think so I I can't imagine
[TS]
00:11:32
◼
►
a time other than when i was in chrome
[TS]
00:11:34
◼
►
that I wasn't using just the system
[TS]
00:11:35
◼
►
frameworks right but if it's especially
[TS]
00:11:38
◼
►
problem if you're trying to play games
[TS]
00:11:39
◼
►
with bluetooth headphones you base it's
[TS]
00:11:42
◼
►
basically impossible you basically can't
[TS]
00:11:44
◼
►
unless you are just not listening to the
[TS]
00:11:45
◼
►
game audio and listen to music or
[TS]
00:11:47
◼
►
something that just always crazy how
[TS]
00:11:49
◼
►
know John any thoughts on this
[TS]
00:11:50
◼
►
I just think that I hope that in the
[TS]
00:11:53
◼
►
future they will keep improving these
[TS]
00:11:55
◼
►
wireless audio api is to eliminate these
[TS]
00:11:58
◼
►
problems because it's kind of a shame
[TS]
00:12:00
◼
►
that it requires the deep integration of
[TS]
00:12:02
◼
►
the system API is with all this
[TS]
00:12:03
◼
►
compensation getting everything get it
[TS]
00:12:05
◼
►
crunk should be able to do it correctly
[TS]
00:12:06
◼
►
in other words it shouldn't be such a
[TS]
00:12:09
◼
►
problem so I by I don't know what the
[TS]
00:12:11
◼
►
what the limitations are that are
[TS]
00:12:13
◼
►
requiring this but I no bluetooth
[TS]
00:12:14
◼
►
continues to evolve and I think it needs
[TS]
00:12:16
◼
►
to continue to evolve because it's
[TS]
00:12:17
◼
►
obviously not quite good enough yet
[TS]
00:12:19
◼
►
well and you know there's there's to
[TS]
00:12:22
◼
►
some degree there's always going to be
[TS]
00:12:23
◼
►
some latency inherent in a digital
[TS]
00:12:26
◼
►
signal being transmitted being accepted
[TS]
00:12:29
◼
►
over wireless network being decoded from
[TS]
00:12:31
◼
►
digital to analog in certain no chunks
[TS]
00:12:33
◼
►
of blocks and as always you know with
[TS]
00:12:36
◼
►
with audio latency you're always having
[TS]
00:12:38
◼
►
this this trade-off if you make the
[TS]
00:12:39
◼
►
latency really short
[TS]
00:12:40
◼
►
that means you have really short buffers
[TS]
00:12:42
◼
►
on all the sides which means it becomes
[TS]
00:12:43
◼
►
extremely sensitive to cutting out with
[TS]
00:12:46
◼
►
any kind of reception drop or or flaky
[TS]
00:12:49
◼
►
signal or anything so if you have very
[TS]
00:12:51
◼
►
very low latency it is very fragile or
[TS]
00:12:54
◼
►
if you is if you increase the latency
[TS]
00:12:55
◼
►
then you have more tolerance for
[TS]
00:12:58
◼
►
weirdness in the signal you can like
[TS]
00:12:59
◼
►
back off a little bit and burst the data
[TS]
00:13:01
◼
►
that you missed before the latency has
[TS]
00:13:03
◼
►
caught up just like the old auntie skip
[TS]
00:13:05
◼
►
things and investment you have you ever
[TS]
00:13:07
◼
►
had with the hoods non same thing
[TS]
00:13:09
◼
►
there's all these trade-offs and it just
[TS]
00:13:12
◼
►
might not be worth it if most people are
[TS]
00:13:14
◼
►
fine most of the time or if the or you
[TS]
00:13:16
◼
►
know if I
[TS]
00:13:17
◼
►
which often happens often happens in the
[TS]
00:13:19
◼
►
case with technological progress if the
[TS]
00:13:21
◼
►
if the new way of doing things
[TS]
00:13:23
◼
►
does have shortcomings and downsides
[TS]
00:13:25
◼
►
that people are just ok with because the
[TS]
00:13:27
◼
►
upside make it worth it
[TS]
00:13:28
◼
►
like everyone might just decide you know
[TS]
00:13:30
◼
►
what I'm fine with just not having
[TS]
00:13:32
◼
►
synced up audio when playing games while
[TS]
00:13:35
◼
►
wearing headphones like people might
[TS]
00:13:36
◼
►
just decide that because it's worth it
[TS]
00:13:38
◼
►
to have all the other benefits of
[TS]
00:13:38
◼
►
wireless headphones so I would
[TS]
00:13:40
◼
►
necessarily consider this problem
[TS]
00:13:41
◼
►
something that will be solved and and
[TS]
00:13:44
◼
►
we'll be starting soon you know don't
[TS]
00:13:47
◼
►
worry because apples hard real-time
[TS]
00:13:48
◼
►
operating systems are working on for the
[TS]
00:13:49
◼
►
car will solve all these problems
[TS]
00:13:50
◼
►
because then you won't have any
[TS]
00:13:51
◼
►
underflow problems on your buffers
[TS]
00:13:52
◼
►
because you've got time slice guarantees
[TS]
00:13:54
◼
►
and on the that'll solve all these
[TS]
00:13:56
◼
►
problems
[TS]
00:13:57
◼
►
I mean people always talk about I i I'm
[TS]
00:13:58
◼
►
saying this is a joke by the way but
[TS]
00:14:00
◼
►
people do talk a lot about the
[TS]
00:14:01
◼
►
theoretical you know the the real time
[TS]
00:14:05
◼
►
requirements of any sort of software
[TS]
00:14:07
◼
►
that Apple might be doing in the car and
[TS]
00:14:09
◼
►
I redheads have a hard time believing
[TS]
00:14:11
◼
►
that any software part of the car system
[TS]
00:14:16
◼
►
like it in other words i imagine that
[TS]
00:14:19
◼
►
Apple's going to do the part of the car
[TS]
00:14:20
◼
►
that you would you know but the software
[TS]
00:14:22
◼
►
that you see on the screen in the car
[TS]
00:14:24
◼
►
that you interact with but I always
[TS]
00:14:25
◼
►
imagined that the internal things that
[TS]
00:14:27
◼
►
deal with like engine control computers
[TS]
00:14:29
◼
►
will have absolutely no lineage or
[TS]
00:14:32
◼
►
connection to any existing Apple
[TS]
00:14:33
◼
►
software code base like that it'll just
[TS]
00:14:35
◼
►
be an embedded system that it won't be
[TS]
00:14:38
◼
►
related to iOS that none of that stuff
[TS]
00:14:40
◼
►
will come to iOS and other stuff from
[TS]
00:14:41
◼
►
iOS go to it there will be an iOS like
[TS]
00:14:43
◼
►
thing for front-end doesn't mean they
[TS]
00:14:45
◼
►
ever make are you know the thing that
[TS]
00:14:46
◼
►
runs all the dashboard and a lot of
[TS]
00:14:48
◼
►
stuff but the part that runs the engine
[TS]
00:14:49
◼
►
computer and any other stuff I can't
[TS]
00:14:51
◼
►
imagine that having any connection with
[TS]
00:14:54
◼
►
the existing basically with Darwin with
[TS]
00:14:57
◼
►
existing a code basement one and we've
[TS]
00:14:59
◼
►
we've heard very early and very you know
[TS]
00:15:02
◼
►
unreliable but still rumblings that
[TS]
00:15:05
◼
►
indicated that's exactly what they're
[TS]
00:15:06
◼
►
doing that that they are working on a
[TS]
00:15:08
◼
►
new kernel and a new OS at that might
[TS]
00:15:12
◼
►
possibly use swift for everything
[TS]
00:15:14
◼
►
because it's you know that's kind of one
[TS]
00:15:16
◼
►
of the reasons why Swift is so safe and
[TS]
00:15:17
◼
►
everything like that but that could
[TS]
00:15:19
◼
►
still be for the dashboard control like
[TS]
00:15:20
◼
►
I'm saying for you know for the other
[TS]
00:15:22
◼
►
preferred the things that have to be
[TS]
00:15:23
◼
►
real time oh yeah it because they don't
[TS]
00:15:25
◼
►
you know the the Darwin colonel is not a
[TS]
00:15:27
◼
►
Colonel where you can guarantee i mean
[TS]
00:15:29
◼
►
they know they have the stuff for trying
[TS]
00:15:31
◼
►
to guarantee time slices for audio and
[TS]
00:15:33
◼
►
video or whatever but it's not like hard
[TS]
00:15:34
◼
►
real-time like things you put on like
[TS]
00:15:36
◼
►
spacecraft to go to Mars where this
[TS]
00:15:39
◼
►
absolutely positively has to happen it's
[TS]
00:15:41
◼
►
just it's very tightly constrained you
[TS]
00:15:42
◼
►
know embedded operating system
[TS]
00:15:43
◼
►
environment was that one really popular
[TS]
00:15:45
◼
►
one when river systems or something I
[TS]
00:15:48
◼
►
don't know the ones on all the
[TS]
00:15:48
◼
►
spacecraft and satellites and other
[TS]
00:15:50
◼
►
stuff like that that is a different
[TS]
00:15:51
◼
►
problem domain and I see no reason that
[TS]
00:15:53
◼
►
apple would need to make a single OS
[TS]
00:15:55
◼
►
that spans because you never see the
[TS]
00:15:56
◼
►
real-time operating system it just runs
[TS]
00:15:58
◼
►
the machinery under the covers and
[TS]
00:15:59
◼
►
apples free to make a swift from top to
[TS]
00:16:02
◼
►
bottom cool UI thing for all the you
[TS]
00:16:05
◼
►
know climate-controlled dashboard
[TS]
00:16:07
◼
►
applications audio system all that other
[TS]
00:16:08
◼
►
stuff which could still also be entirely
[TS]
00:16:10
◼
►
new code base but I still feel like it
[TS]
00:16:14
◼
►
that doesn't even need to be real time
[TS]
00:16:15
◼
►
because it just controls the sort of an
[TS]
00:16:17
◼
►
essential functions if its self-driving
[TS]
00:16:18
◼
►
then I don't really know what the hell's
[TS]
00:16:20
◼
►
going on our first sponsor this week is
[TS]
00:16:24
◼
►
backblaze go to backblaze dot-com / ATP
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00:16:27
◼
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for the best online backup I've ever
[TS]
00:16:30
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I've been back with a back plz customer
[TS]
00:16:32
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for I don't know three four years now
[TS]
00:16:34
◼
►
it's been awhile since this was before
[TS]
00:16:36
◼
►
the sponsored our shows and because I
[TS]
00:16:38
◼
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just I did the research i tried a few
[TS]
00:16:40
◼
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online backup services out there and
[TS]
00:16:43
◼
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back plays with my favorite by far
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00:16:44
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simple as that so they have over a
[TS]
00:16:47
◼
►
hundred and fifty petabytes of data
[TS]
00:16:49
◼
►
backed up this isn't all for me although
[TS]
00:16:51
◼
►
a lot of it is but not all hundred
[TS]
00:16:53
◼
►
petabytes of our mind they had you know
[TS]
00:16:55
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anybody can do this they have over 10
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00:16:58
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billion files that have been restored to
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00:17:00
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their customers so like they've backed
[TS]
00:17:02
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up way more than 10 million files
[TS]
00:17:03
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they've restored 10 million files for
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00:17:05
◼
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their customers all this data that they
[TS]
00:17:07
◼
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keep up in their cloud is not in your
[TS]
00:17:10
◼
►
office not in your home so that any kind
[TS]
00:17:13
◼
►
of environmental problem that affects
[TS]
00:17:14
◼
►
all the computers in your office or all
[TS]
00:17:16
◼
►
the computers in your home things like
[TS]
00:17:18
◼
►
you know electrical problems fires
[TS]
00:17:20
◼
►
floods theft if you are back plays
[TS]
00:17:23
◼
►
customer you know that your data is
[TS]
00:17:25
◼
►
still there is back place still has your
[TS]
00:17:27
◼
►
data and you can get it back it's it's a
[TS]
00:17:29
◼
►
level of peace of mind
[TS]
00:17:31
◼
►
backblaze saves your butt in that case
[TS]
00:17:33
◼
►
it really does it is great it is founded
[TS]
00:17:34
◼
►
by X Apple engineers they respect the
[TS]
00:17:36
◼
►
mac plus they work on windows to as far
[TS]
00:17:38
◼
►
as i know i don't ride but I'm sure yet
[TS]
00:17:40
◼
►
says different
[TS]
00:17:41
◼
►
on your mac and pc so they have a
[TS]
00:17:43
◼
►
windows up to it if you run that way you
[TS]
00:17:45
◼
►
can put on your c drive but now you're a
[TS]
00:17:47
◼
►
or b drives you don't have those anymore
[TS]
00:17:48
◼
►
a bad place is really easy no add-ons no
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00:17:51
◼
►
gimmicks no additional charges five
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00:17:53
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bucks per month for unlimited space on
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00:17:57
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throttled speeds everything you need
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00:17:59
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no add-ons no gimmicks five bucks a
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00:18:01
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month per computer at backblaze
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00:18:03
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backblaze calm / ATP you need online
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00:18:06
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backup and if you're going to get online
[TS]
00:18:08
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backup this is the one I recommend
[TS]
00:18:09
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►
thanks a lot of bad place for sponsoring
[TS]
00:18:10
◼
►
our show so back places better the news
[TS]
00:18:13
◼
►
lately and not just because they sponsor
[TS]
00:18:15
◼
►
this awesome program but because they
[TS]
00:18:18
◼
►
had a running with Adobe yes this is we
[TS]
00:18:21
◼
►
all have we all had a run-in with Adobe
[TS]
00:18:23
◼
►
sometimes that happens
[TS]
00:18:25
◼
►
whoops so I do not have creative cloud
[TS]
00:18:28
◼
►
so just one of you want to fill fill me
[TS]
00:18:30
◼
►
and fill everyone in on what happened i
[TS]
00:18:33
◼
►
just didn't happen to me either
[TS]
00:18:34
◼
►
thankfully but i do have well here's the
[TS]
00:18:37
◼
►
thing i have Photoshop cs6 which is the
[TS]
00:18:39
◼
►
the last pre creative crowd cloud
[TS]
00:18:42
◼
►
version but for reasons all I know why
[TS]
00:18:45
◼
►
I'm saying why does this always systems
[TS]
00:18:47
◼
►
anyway even though i have cs6 i still
[TS]
00:18:49
◼
►
have the creative cloud icon in the menu
[TS]
00:18:51
◼
►
bar because i think i downloaded like a
[TS]
00:18:53
◼
►
trial illustrator I might have paid for
[TS]
00:18:54
◼
►
illustrator for a month like illustrator
[TS]
00:18:56
◼
►
CC like the first version anyway once
[TS]
00:18:59
◼
►
again because on your system has this
[TS]
00:19:00
◼
►
creative cloud menu thing which like
[TS]
00:19:02
◼
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tries to update your applications for
[TS]
00:19:03
◼
►
you and do other crap like that it's the
[TS]
00:19:06
◼
►
yeah and I'm it launches on login and
[TS]
00:19:08
◼
►
you try to get rid of it and comes back
[TS]
00:19:10
◼
►
he just wanna quit like Steam yeah but
[TS]
00:19:12
◼
►
steam does it through the system through
[TS]
00:19:14
◼
►
the system login items and you turn off
[TS]
00:19:16
◼
►
it stays off Creative Cloud just keeps
[TS]
00:19:17
◼
►
coming back like an undead zombie anyway
[TS]
00:19:19
◼
►
adobe has a history of having let's say
[TS]
00:19:24
◼
►
challenges related to software
[TS]
00:19:26
◼
►
installation and management of
[TS]
00:19:29
◼
►
installations on the mac there I i have
[TS]
00:19:31
◼
►
at various times search for solutions to
[TS]
00:19:33
◼
►
seemingly intractable adobe application
[TS]
00:19:35
◼
►
installation problems infants and
[TS]
00:19:36
◼
►
instructions on adobe's own website not
[TS]
00:19:38
◼
►
in the forums like literal officially
[TS]
00:19:40
◼
►
official adobe instructions that contain
[TS]
00:19:42
◼
►
terrifying like sets of steps that you
[TS]
00:19:45
◼
►
have to follow to get yourself out of a
[TS]
00:19:47
◼
►
situation in which you're legitimately
[TS]
00:19:49
◼
►
purchase adobe application won't update
[TS]
00:19:50
◼
►
or something they have
[TS]
00:19:51
◼
►
running commands from the shell prompt
[TS]
00:19:54
◼
►
you know sudo RM blah blah it's like it
[TS]
00:19:57
◼
►
seriously this is anyway they have
[TS]
00:19:59
◼
►
serious challenges and this is another
[TS]
00:20:02
◼
►
one of their challenges
[TS]
00:20:03
◼
►
apparently they release some software
[TS]
00:20:04
◼
►
and this is all kind of experimental
[TS]
00:20:05
◼
►
determined by back place and you'll
[TS]
00:20:07
◼
►
understand my bike place is involved at
[TS]
00:20:08
◼
►
all this in a moment
[TS]
00:20:10
◼
►
it's some piece of software that would
[TS]
00:20:13
◼
►
effectively list the folders the
[TS]
00:20:16
◼
►
directories at the top level of your
[TS]
00:20:18
◼
►
volume and sort them i'm assuming a
[TS]
00:20:21
◼
►
schematically as in like capital letters
[TS]
00:20:23
◼
►
first or whatever but any rate periods
[TS]
00:20:25
◼
►
and spaces and stuff first pick the
[TS]
00:20:27
◼
►
first one and delete its contents and it
[TS]
00:20:30
◼
►
was hoping that first one would be like
[TS]
00:20:32
◼
►
a dot adobe something but depending on
[TS]
00:20:36
◼
►
whether you had a previous installation
[TS]
00:20:37
◼
►
it could be something other than dot
[TS]
00:20:39
◼
►
adobe or space adobe over the hall was
[TS]
00:20:41
◼
►
it could in fact be something called dot
[TS]
00:20:44
◼
►
bz ball which is a back plays hidden
[TS]
00:20:46
◼
►
directory where it stores a bunch of
[TS]
00:20:47
◼
►
crap that has to do with the operation
[TS]
00:20:49
◼
►
of back place so people were messing
[TS]
00:20:51
◼
►
with this adobe creative cloud update
[TS]
00:20:53
◼
►
which i'm sure they were all prompted to
[TS]
00:20:54
◼
►
install by the little menu item that
[TS]
00:20:56
◼
►
always runs the people systems and they
[TS]
00:20:57
◼
►
would install it and that installer
[TS]
00:20:59
◼
►
would delete the contents of back blazes
[TS]
00:21:01
◼
►
little directory where it stores
[TS]
00:21:03
◼
►
information about your backups and
[TS]
00:21:05
◼
►
that's pretty antisocial behavior when
[TS]
00:21:08
◼
►
an application not made by you goes and
[TS]
00:21:12
◼
►
deletes all your crap out from under it
[TS]
00:21:13
◼
►
now to black places credit they figured
[TS]
00:21:17
◼
►
out this problem pretty quickly they
[TS]
00:21:18
◼
►
posted a thing on the side that explains
[TS]
00:21:19
◼
►
how to solve the situation they reported
[TS]
00:21:21
◼
►
to adobe and then to adobe's credit will
[TS]
00:21:23
◼
►
be fixed it and pull the updated all the
[TS]
00:21:25
◼
►
stuff and we'll link to a blog post in
[TS]
00:21:28
◼
►
the show notes from backways explaining
[TS]
00:21:29
◼
►
the situation and again we don't have
[TS]
00:21:32
◼
►
the these particular details back please
[TS]
00:21:34
◼
►
just has like experimental experimental
[TS]
00:21:36
◼
►
a determined this that and the other
[TS]
00:21:37
◼
►
thing what people are doing in the
[TS]
00:21:39
◼
►
meantime before these updates was they
[TS]
00:21:40
◼
►
would make a bunch of a series of
[TS]
00:21:41
◼
►
sacrificial folders at the top level of
[TS]
00:21:43
◼
►
their directory like called AAA to make
[TS]
00:21:46
◼
►
the dough hook the adobe thing nuke that
[TS]
00:21:47
◼
►
one and not the bz vol.1 but as back
[TS]
00:21:50
◼
►
place points out even if you have this
[TS]
00:21:52
◼
►
thing happened to you at no time where
[TS]
00:21:55
◼
►
your actual backplate about backups in
[TS]
00:21:57
◼
►
jeopardy because the backups are all
[TS]
00:21:59
◼
►
server-side back plays this was merely
[TS]
00:22:00
◼
►
setting back the client-side
[TS]
00:22:02
◼
►
installation
[TS]
00:22:03
◼
►
view our backup thing by deleting all
[TS]
00:22:05
◼
►
the information needs to keep track of
[TS]
00:22:07
◼
►
stuff so that players will automatically
[TS]
00:22:08
◼
►
created and I'm assuming you have to
[TS]
00:22:10
◼
►
grind your desk for a while to figure
[TS]
00:22:11
◼
►
out what the hell's would recreate that
[TS]
00:22:12
◼
►
directory but it's good to know that
[TS]
00:22:15
◼
►
despite another application coming and
[TS]
00:22:17
◼
►
recursively delete the contents of one
[TS]
00:22:19
◼
►
of its directories your actual backups
[TS]
00:22:21
◼
►
mean like the data that is starting back
[TS]
00:22:22
◼
►
place the server where are we safe
[TS]
00:22:24
◼
►
during this time we give Apple hard time
[TS]
00:22:27
◼
►
for for software quality issues that we
[TS]
00:22:29
◼
►
think they have but we a couple of
[TS]
00:22:31
◼
►
people right in to say why don't you
[TS]
00:22:33
◼
►
complain about Adobe just as much and
[TS]
00:22:36
◼
►
and the truth is adobe software is
[TS]
00:22:38
◼
►
typically far worse than apple software
[TS]
00:22:40
◼
►
especially the non-core thing so you
[TS]
00:22:43
◼
►
think about like photoshop illustrator
[TS]
00:22:44
◼
►
these like the core adobe act like their
[TS]
00:22:47
◼
►
core apps as as much as they can be
[TS]
00:22:50
◼
►
weird and flaky as much as people can
[TS]
00:22:51
◼
►
love and hate them so much at the same
[TS]
00:22:53
◼
►
time they don't usually have stability
[TS]
00:22:56
◼
►
issues or data loss issues they have
[TS]
00:22:59
◼
►
many other issues but those are not
[TS]
00:23:00
◼
►
usually among them so it's not like you
[TS]
00:23:03
◼
►
like that the main core apps tend to
[TS]
00:23:05
◼
►
work decently well most of the time
[TS]
00:23:06
◼
►
although I can anyone Apple but that the
[TS]
00:23:10
◼
►
problem adobe has is all the other like
[TS]
00:23:12
◼
►
supporting crap around them also
[TS]
00:23:14
◼
►
anything related to acrobat but you know
[TS]
00:23:16
◼
►
all that all supporting crap around them
[TS]
00:23:18
◼
►
at the installers the the cloud services
[TS]
00:23:21
◼
►
that they use like the behance plugins
[TS]
00:23:23
◼
►
and all this all this crazy stuff those
[TS]
00:23:25
◼
►
things tend to work very poorly and be
[TS]
00:23:28
◼
►
very inconsistent and the reason why we
[TS]
00:23:31
◼
►
don't usually criticized adobe on this
[TS]
00:23:32
◼
►
show is simply because adobe has been
[TS]
00:23:34
◼
►
making mediocre software for so long
[TS]
00:23:36
◼
►
that we have no expectations of quality
[TS]
00:23:38
◼
►
from Adobe as sad as that is and then I
[TS]
00:23:41
◼
►
say this as a longtime adobe customer
[TS]
00:23:43
◼
►
and user of multiple products by them
[TS]
00:23:45
◼
►
but the fact is that adobe just has a
[TS]
00:23:48
◼
►
really really bad reputation for this
[TS]
00:23:50
◼
►
stuff and has four years so yeah we just
[TS]
00:23:52
◼
►
don't expect much from them and and when
[TS]
00:23:53
◼
►
things like this happen
[TS]
00:23:55
◼
►
it's it's barely even worth mentioning
[TS]
00:23:56
◼
►
because like it just it happened like
[TS]
00:23:59
◼
►
crap with Adobe happens all the time
[TS]
00:24:00
◼
►
usually not this bad but like it's just
[TS]
00:24:02
◼
►
you know it's just one more day using
[TS]
00:24:04
◼
►
adobe stuff for the software doing weird
[TS]
00:24:06
◼
►
stuff and not quite installing right or
[TS]
00:24:08
◼
►
creative cloud is doing weird things in
[TS]
00:24:10
◼
►
the menu bar that's just typical
[TS]
00:24:11
◼
►
behavior and as big as adobe is
[TS]
00:24:14
◼
►
obviously like most people use adobe
[TS]
00:24:15
◼
►
software like especially now
[TS]
00:24:17
◼
►
you know os10 PDF rendering built-in
[TS]
00:24:19
◼
►
everything people have no longer have a
[TS]
00:24:21
◼
►
reason download acrobat just look at
[TS]
00:24:23
◼
►
pdfs if you're not a designer or not
[TS]
00:24:26
◼
►
using one of you know you don't use it
[TS]
00:24:28
◼
►
adobe product so much where is everybody
[TS]
00:24:29
◼
►
is using you know the operating system
[TS]
00:24:31
◼
►
and a lot of the built-in apps that ship
[TS]
00:24:33
◼
►
with Apple think it was just a much
[TS]
00:24:34
◼
►
bigger surface area for people to
[TS]
00:24:37
◼
►
encounter problems with the with apple
[TS]
00:24:39
◼
►
stuff that the reason I want to talk
[TS]
00:24:41
◼
►
about this aside from the backways angle
[TS]
00:24:43
◼
►
and it's just coincidence we have that
[TS]
00:24:44
◼
►
back place a sponsoring this episode is
[TS]
00:24:47
◼
►
the sandboxing angle because a lot of
[TS]
00:24:50
◼
►
discussion i saw about this issue was
[TS]
00:24:52
◼
►
see this is why Apple wants mac
[TS]
00:24:55
◼
►
applications to be sandbox and sent
[TS]
00:24:58
◼
►
quicksand boxing refresher sandboxing is
[TS]
00:25:00
◼
►
basically a way to limit the ability of
[TS]
00:25:04
◼
►
applications to do things so typical
[TS]
00:25:07
◼
►
general-purpose PC or Mac when you're
[TS]
00:25:09
◼
►
running an application that application
[TS]
00:25:11
◼
►
can do anything that you could do as as
[TS]
00:25:14
◼
►
a user as and you could delete all the
[TS]
00:25:16
◼
►
files in your home directory and so can
[TS]
00:25:18
◼
►
any program that you run you could you
[TS]
00:25:20
◼
►
know rename things remove things like
[TS]
00:25:23
◼
►
just you know sit transmit data over the
[TS]
00:25:26
◼
►
network pull data down from somewhere
[TS]
00:25:28
◼
►
anything basically you could do as a
[TS]
00:25:31
◼
►
user or a program that you wrote any
[TS]
00:25:32
◼
►
program that you run can do and what
[TS]
00:25:34
◼
►
sandboxing does is says that each
[TS]
00:25:37
◼
►
individual application has to declare
[TS]
00:25:38
◼
►
what kinds of things it wants to do so
[TS]
00:25:42
◼
►
application might say I need to access
[TS]
00:25:44
◼
►
the network or maybe I need to access
[TS]
00:25:46
◼
►
now we can just go to certain sites i
[TS]
00:25:48
◼
►
need accurate access the camera or the
[TS]
00:25:49
◼
►
microphone i need access to the file
[TS]
00:25:52
◼
►
system i need access to just these two
[TS]
00:25:54
◼
►
folders in the file system and you know
[TS]
00:25:56
◼
►
like that and you can have these sort of
[TS]
00:25:59
◼
►
permissions all up to level of like hey
[TS]
00:26:01
◼
►
I need access to the complete file
[TS]
00:26:02
◼
►
system and historically apple has been
[TS]
00:26:04
◼
►
trying to slowly close that door to say
[TS]
00:26:06
◼
►
you know what
[TS]
00:26:07
◼
►
no application should really have access
[TS]
00:26:09
◼
►
to the entire file system and if you do
[TS]
00:26:11
◼
►
there should be a good reason and that's
[TS]
00:26:13
◼
►
the whole negotiation with the mac app
[TS]
00:26:15
◼
►
store in San boxing mac applications to
[TS]
00:26:17
◼
►
try to this negotiation backwards be an
[TS]
00:26:19
◼
►
apple and the applications of what they
[TS]
00:26:21
◼
►
call them titles what entitlements is
[TS]
00:26:23
◼
►
your application actually need to do its
[TS]
00:26:25
◼
►
job versus which ones you just want to
[TS]
00:26:26
◼
►
have so why is your application they use
[TS]
00:26:29
◼
►
for email acts
[TS]
00:26:30
◼
►
using the camera I and maybe have a good
[TS]
00:26:32
◼
►
reason at all if you don't have an
[TS]
00:26:34
◼
►
we will take a picture of you and then
[TS]
00:26:37
◼
►
use that as your after okay well that's
[TS]
00:26:39
◼
►
okay reason why is your email
[TS]
00:26:40
◼
►
application to access the entire file
[TS]
00:26:42
◼
►
system well we don't really know where
[TS]
00:26:44
◼
►
we're going to add file so we just want
[TS]
00:26:45
◼
►
access to the whole file system and now
[TS]
00:26:47
◼
►
sorry we really want you to pick where
[TS]
00:26:48
◼
►
you're gonna put the files you can put a
[TS]
00:26:49
◼
►
dialog box up and the user can pick when
[TS]
00:26:51
◼
►
you get permission for that directory of
[TS]
00:26:52
◼
►
that directory tree but you don't have
[TS]
00:26:54
◼
►
access everywhere and as we just
[TS]
00:26:57
◼
►
discussed with adobe stuff as you might
[TS]
00:26:58
◼
►
imagine
[TS]
00:26:59
◼
►
adobe is not in the mac app store adobe
[TS]
00:27:01
◼
►
sells its own software has its own
[TS]
00:27:03
◼
►
subscription service to create a cloud
[TS]
00:27:04
◼
►
thing where you can sort of rent your
[TS]
00:27:06
◼
►
software and that will give you updates
[TS]
00:27:08
◼
►
for a certain amount of time and they're
[TS]
00:27:10
◼
►
not a nightcap story not just because
[TS]
00:27:11
◼
►
they don't want to share three percent
[TS]
00:27:13
◼
►
of the money battle but also because no
[TS]
00:27:14
◼
►
other applications would function is
[TS]
00:27:16
◼
►
sandboxed and so that that's why
[TS]
00:27:20
◼
►
sandboxing is related to this because it
[TS]
00:27:21
◼
►
if their application with sandbox surely
[TS]
00:27:23
◼
►
there updater wouldn't have the
[TS]
00:27:26
◼
►
entitlement that allows it gives it
[TS]
00:27:27
◼
►
access to the entire file system that
[TS]
00:27:29
◼
►
the updater would instead like maybe
[TS]
00:27:30
◼
►
prompt you to find your application or
[TS]
00:27:31
◼
►
something and then the user would give
[TS]
00:27:32
◼
►
information update
[TS]
00:27:34
◼
►
alrighty offers a Mac App Store updates
[TS]
00:27:35
◼
►
work entirely different anyway because
[TS]
00:27:37
◼
►
it would just be able to update the
[TS]
00:27:38
◼
►
individual apps and their bundles but
[TS]
00:27:41
◼
►
the real issue is alright so sandboxing
[TS]
00:27:43
◼
►
would have saved this but it's not
[TS]
00:27:44
◼
►
sandboxed so what is sandboxing actually
[TS]
00:27:47
◼
►
buying us because if I if you can have
[TS]
00:27:50
◼
►
non sandbox non Mac App Store
[TS]
00:27:52
◼
►
applications does not defeat the purpose
[TS]
00:27:55
◼
►
of sandboxing in other words you can't
[TS]
00:27:56
◼
►
get everybody to be sandbox it doesn't
[TS]
00:27:58
◼
►
matter how great sandboxing us but it
[TS]
00:27:59
◼
►
just takes one sandbox application to
[TS]
00:28:01
◼
►
ruin your day
[TS]
00:28:02
◼
►
so what do you guys think about the
[TS]
00:28:03
◼
►
sandboxing yay or nay angle on this
[TS]
00:28:07
◼
►
whole disaster
[TS]
00:28:08
◼
►
I think it's a reasonable angle but part
[TS]
00:28:12
◼
►
of the reason that the mac is so great
[TS]
00:28:14
◼
►
and part of the reason I've been talking
[TS]
00:28:16
◼
►
the last couple of episodes about things
[TS]
00:28:19
◼
►
that bother me about iOS is that you can
[TS]
00:28:21
◼
►
take things into your own hands in a way
[TS]
00:28:23
◼
►
that you can't with iOS and that's very
[TS]
00:28:26
◼
►
freeing and so I wouldn't I would be
[TS]
00:28:30
◼
►
very upset if all software had to go
[TS]
00:28:33
◼
►
through the mac app store or somehow it
[TS]
00:28:36
◼
►
in another way
[TS]
00:28:37
◼
►
all software with sandbox
[TS]
00:28:39
◼
►
I don't see that as feasible I do think
[TS]
00:28:42
◼
►
though that software developers should
[TS]
00:28:45
◼
►
be better systems of the ecosystem and
[TS]
00:28:49
◼
►
in 20 allow their software to be
[TS]
00:28:52
◼
►
sandboxed wherever possible now I'm not
[TS]
00:28:55
◼
►
clear can use sand box without being in
[TS]
00:28:58
◼
►
the app store so i could Creative Cloud
[TS]
00:28:59
◼
►
still be a third-party third and a third
[TS]
00:29:02
◼
►
party am an outside of the appstore
[TS]
00:29:04
◼
►
thing and also be sandbox get definitely
[TS]
00:29:07
◼
►
you can do that okay and some people do
[TS]
00:29:08
◼
►
that was one of the discussions like wha
[TS]
00:29:10
◼
►
why would anyone voluntarily subject
[TS]
00:29:13
◼
►
their application to the sandbox if
[TS]
00:29:14
◼
►
you're not on the mac app store said
[TS]
00:29:15
◼
►
you're selling an application directly
[TS]
00:29:17
◼
►
why would you go through the trouble of
[TS]
00:29:18
◼
►
sandboxing and part of the reason i was
[TS]
00:29:20
◼
►
to protect yourself from your own bug
[TS]
00:29:23
◼
►
say you have some sort of silly bug or
[TS]
00:29:25
◼
►
not so silly bugger Isis this is an
[TS]
00:29:27
◼
►
itunes spot way back in the day this is
[TS]
00:29:29
◼
►
a very common bug for for the mindset of
[TS]
00:29:32
◼
►
the people that tend to write things
[TS]
00:29:34
◼
►
like installers and uninstallers this
[TS]
00:29:36
◼
►
mindset is the assumption that no Mac
[TS]
00:29:38
◼
►
user know really old-school mac user
[TS]
00:29:40
◼
►
ever make but that basically everyone
[TS]
00:29:42
◼
►
else in the entire computing universe
[TS]
00:29:43
◼
►
except old-school mac user makes an
[TS]
00:29:45
◼
►
assumption is for example file names do
[TS]
00:29:48
◼
►
not contain spaces because who would put
[TS]
00:29:50
◼
►
a space in their file name that's
[TS]
00:29:51
◼
►
madness you can have spaces in filenames
[TS]
00:29:52
◼
►
that the itunes bug was if you had a
[TS]
00:29:56
◼
►
space in your file name there was like a
[TS]
00:29:57
◼
►
shell script that was just blindly
[TS]
00:29:59
◼
►
taking a string building a path that
[TS]
00:30:01
◼
►
string and then running a command on it
[TS]
00:30:03
◼
►
without quoting the string because hey
[TS]
00:30:04
◼
►
what if there's a quote in the string
[TS]
00:30:05
◼
►
who would put a quote in their file
[TS]
00:30:07
◼
►
names mac users would that's right
[TS]
00:30:09
◼
►
okay well these are you single quotes
[TS]
00:30:11
◼
►
who would put a single quote in their
[TS]
00:30:12
◼
►
file names mac users that suit you know
[TS]
00:30:14
◼
►
Mac users were trained for a
[TS]
00:30:16
◼
►
decade-and-a-half that the file name is
[TS]
00:30:19
◼
►
the users domain you can type whatever
[TS]
00:30:20
◼
►
the hell you want their will accept what
[TS]
00:30:22
◼
►
is it a colon or comics was the one you
[TS]
00:30:24
◼
►
can use you can get a colon into you can
[TS]
00:30:26
◼
►
get something that that it appears as a
[TS]
00:30:27
◼
►
colon okay yeah yeah it's colon slash
[TS]
00:30:30
◼
►
there there are limitations so basically
[TS]
00:30:32
◼
►
if i can type it like it you are
[TS]
00:30:34
◼
►
prevented from typing those things
[TS]
00:30:35
◼
►
essentially or you prevented from really
[TS]
00:30:37
◼
►
getting those into the file name but the
[TS]
00:30:38
◼
►
bottom line is you would never think
[TS]
00:30:39
◼
►
that because i put a space in my file
[TS]
00:30:41
◼
►
name this would mean like the items when
[TS]
00:30:43
◼
►
I think what if you had a volume called
[TS]
00:30:44
◼
►
fubar and you had I know you had a
[TS]
00:30:47
◼
►
volume called foo and then you had a pop
[TS]
00:30:50
◼
►
Pat volume called fubar the thing would
[TS]
00:30:52
◼
►
try to delete fubar
[TS]
00:30:54
◼
►
but after the first space the you know
[TS]
00:30:55
◼
►
the RM command would say oh you want me
[TS]
00:30:57
◼
►
to delete volumes food ok I'll go that
[TS]
00:30:59
◼
►
i'll do the loot that ok you also want
[TS]
00:31:01
◼
►
me to leave borrow no no such file and
[TS]
00:31:03
◼
►
you were sad because it just nuclear
[TS]
00:31:05
◼
►
entire directory anyway I'm dealing with
[TS]
00:31:07
◼
►
pads as strings and dealing with path
[TS]
00:31:10
◼
►
strings in a sloppy way is an epidemic
[TS]
00:31:12
◼
►
in the computing world so that it's very
[TS]
00:31:17
◼
►
it's actually very difficult to get that
[TS]
00:31:18
◼
►
part of the the system right and so
[TS]
00:31:20
◼
►
you'd sandbox yourself to say what if I
[TS]
00:31:23
◼
►
make one of those mistakes what if I'm
[TS]
00:31:24
◼
►
deep in objective-c code and I'm you
[TS]
00:31:26
◼
►
know building you know at any time
[TS]
00:31:29
◼
►
you're shelling out or doing something
[TS]
00:31:30
◼
►
that you think I've built a string and
[TS]
00:31:32
◼
►
this is some NS string that has a file
[TS]
00:31:34
◼
►
path and I'm and then instead of feeding
[TS]
00:31:35
◼
►
it to an objective-c framework that
[TS]
00:31:37
◼
►
would presumably do the right thing
[TS]
00:31:39
◼
►
instead you say i'm just going to run
[TS]
00:31:41
◼
►
this external command even if it's like
[TS]
00:31:42
◼
►
I'm just gonna run as external command
[TS]
00:31:43
◼
►
converts mark down into HTML and I'll
[TS]
00:31:45
◼
►
just feed this path and everything will
[TS]
00:31:46
◼
►
be fine i guess you're probably not
[TS]
00:31:48
◼
►
going to nuclear world will probably
[TS]
00:31:49
◼
►
just break when someone puts the space
[TS]
00:31:50
◼
►
or you know an exclamation point or a
[TS]
00:31:54
◼
►
single quotes or double quotes depending
[TS]
00:31:55
◼
►
on how silly you're being about going to
[TS]
00:31:57
◼
►
the shelter to these type of things but
[TS]
00:31:59
◼
►
i can tell you someone who writes in the
[TS]
00:32:01
◼
►
language is actually very close to shell
[TS]
00:32:03
◼
►
script thing even in languages like that
[TS]
00:32:06
◼
►
where you know this is not the whole
[TS]
00:32:09
◼
►
purpose of languages that make it easy
[TS]
00:32:10
◼
►
to run shell commands right to run
[TS]
00:32:12
◼
►
things that you would type of the
[TS]
00:32:13
◼
►
terminal don't those languages have
[TS]
00:32:14
◼
►
facilities for doing all this even in
[TS]
00:32:16
◼
►
those languages people just ignore the
[TS]
00:32:18
◼
►
facilities that allow you to essentially
[TS]
00:32:19
◼
►
pass a list so it'll be due pass
[TS]
00:32:21
◼
►
directly to the exact CVP function or
[TS]
00:32:23
◼
►
whatever where you bypass the shell
[TS]
00:32:25
◼
►
entirely you know what the components of
[TS]
00:32:28
◼
►
the command are you know this is the
[TS]
00:32:29
◼
►
command you know this is the path you
[TS]
00:32:30
◼
►
know this is the whatever never go
[TS]
00:32:32
◼
►
through the shell and let it try to
[TS]
00:32:33
◼
►
figure out where the boundaries are
[TS]
00:32:34
◼
►
because you will just little you be sad
[TS]
00:32:36
◼
►
and it will end in tears
[TS]
00:32:37
◼
►
so if you can sandbox your application
[TS]
00:32:39
◼
►
say i'm only gonna ever edit my
[TS]
00:32:41
◼
►
application will only ever modify files
[TS]
00:32:43
◼
►
in these two directories +1 that the
[TS]
00:32:44
◼
►
user picks themselves with the open side
[TS]
00:32:46
◼
►
of dialog box then when you have this
[TS]
00:32:48
◼
►
bug your application what function
[TS]
00:32:50
◼
►
directly but you will not accidentally
[TS]
00:32:51
◼
►
recursively delete their home directory
[TS]
00:32:53
◼
►
their volume their entire documents
[TS]
00:32:55
◼
►
folder or whatever else so yeah Marco
[TS]
00:32:57
◼
►
would sandboxes on application and i
[TS]
00:32:59
◼
►
think i would too even though probably
[TS]
00:33:01
◼
►
be a giant pain because I think there's
[TS]
00:33:03
◼
►
a lot of
[TS]
00:33:03
◼
►
don't that just don't exist anymore
[TS]
00:33:05
◼
►
because they think nobody in the mac app
[TS]
00:33:06
◼
►
store should have therefore people on
[TS]
00:33:07
◼
►
the outside shouldn't either
[TS]
00:33:09
◼
►
I mean that's the main problem with
[TS]
00:33:10
◼
►
sandboxing is is really not the concept
[TS]
00:33:12
◼
►
it there's two main problems is on the
[TS]
00:33:15
◼
►
mac number one is it wasn't always there
[TS]
00:33:16
◼
►
so we have this entire ecosystem of
[TS]
00:33:19
◼
►
softens and built up over decades that
[TS]
00:33:22
◼
►
it was originally built without the
[TS]
00:33:24
◼
►
concept of sandboxing and then now it
[TS]
00:33:26
◼
►
has to be bolted on and for a lot of
[TS]
00:33:27
◼
►
apps that is either impossible or very
[TS]
00:33:29
◼
►
difficult and then secondly that the
[TS]
00:33:32
◼
►
other problem is that Apple just hasn't
[TS]
00:33:34
◼
►
really been a very good steward of
[TS]
00:33:35
◼
►
taking sandboxing and moving it forward
[TS]
00:33:37
◼
►
and adding entitlements for things that
[TS]
00:33:40
◼
►
really are necessary in the real world
[TS]
00:33:41
◼
►
and as a result the the kind of policy
[TS]
00:33:46
◼
►
by action at least have been doing so
[TS]
00:33:47
◼
►
far is well if you don't want to fit
[TS]
00:33:49
◼
►
into what we want for the mac app store
[TS]
00:33:51
◼
►
we don't want you there at all like we
[TS]
00:33:53
◼
►
don't even want you to use any of this
[TS]
00:33:54
◼
►
technology and and I'm sure that's not
[TS]
00:33:57
◼
►
what like Craig federighi wants to be
[TS]
00:33:58
◼
►
the case but that's what's happening so
[TS]
00:34:00
◼
►
far so hopefully they remember that the
[TS]
00:34:02
◼
►
mac exists just long enough to update
[TS]
00:34:04
◼
►
sandboxing and and give it to make it
[TS]
00:34:07
◼
►
more useful because I as both the
[TS]
00:34:08
◼
►
developer and a user i'm a developer at
[TS]
00:34:11
◼
►
least not yet but but I as a user I
[TS]
00:34:13
◼
►
would love for more of my apps to be
[TS]
00:34:15
◼
►
sandboxed if Apple wants to advance this
[TS]
00:34:17
◼
►
this the system and this practice of
[TS]
00:34:20
◼
►
being of sandbox after I think they
[TS]
00:34:21
◼
►
should they to make more apps able to be
[TS]
00:34:24
◼
►
sandbox in a reasonable way and so I I
[TS]
00:34:27
◼
►
hope there's enough people at Apple who
[TS]
00:34:29
◼
►
agree with that that gets done at some
[TS]
00:34:30
◼
►
point but you as a developer as you know
[TS]
00:34:33
◼
►
not only for protecting you know all of
[TS]
00:34:35
◼
►
your data from my accidental bugs and
[TS]
00:34:38
◼
►
stuff to go into it i would if i if i
[TS]
00:34:40
◼
►
was making it looks sort of making mac
[TS]
00:34:42
◼
►
version overcast
[TS]
00:34:43
◼
►
I'm not but suppose I was please don't
[TS]
00:34:45
◼
►
get excited about insurance rkc i know i
[TS]
00:34:47
◼
►
should I i have a guy i had like forever
[TS]
00:34:50
◼
►
ago I'd like a branch that I could
[TS]
00:34:51
◼
►
compile like the data layer to Mac but
[TS]
00:34:53
◼
►
not the not a UI or anything that's
[TS]
00:34:56
◼
►
that's the kind of app doesn't really
[TS]
00:34:58
◼
►
need deep system access to really
[TS]
00:35:00
◼
►
anything i mean i would need access to
[TS]
00:35:02
◼
►
play audio and that's a and download
[TS]
00:35:05
◼
►
stuff from the network like that's
[TS]
00:35:07
◼
►
that's about it like so i would totally
[TS]
00:35:09
◼
►
accept sandboxing I wouldn't want the
[TS]
00:35:11
◼
►
responsibility of messing with your
[TS]
00:35:13
◼
►
system or messing with other apps
[TS]
00:35:15
◼
►
accidentally or having my at the
[TS]
00:35:17
◼
►
well to be hacked and have some kind of
[TS]
00:35:19
◼
►
remote injection if you a webpage you
[TS]
00:35:20
◼
►
know weird stuff like that like I know
[TS]
00:35:22
◼
►
we're beyond most of that was like web
[TS]
00:35:24
◼
►
stuff these days but still you know it
[TS]
00:35:26
◼
►
would be nice to just like eliminate
[TS]
00:35:28
◼
►
sources of budget you to me it's like as
[TS]
00:35:30
◼
►
a developer would i opted into memory
[TS]
00:35:33
◼
►
protection of course i would like it's
[TS]
00:35:35
◼
►
one of those things where if what you're
[TS]
00:35:37
◼
►
doing can fit within those restrictions
[TS]
00:35:39
◼
►
you should adopt them just because it
[TS]
00:35:41
◼
►
will help it will help you not only make
[TS]
00:35:43
◼
►
better software but ensure more secure
[TS]
00:35:45
◼
►
software as as time goes on as people to
[TS]
00:35:48
◼
►
try to hack it or as you make mistakes
[TS]
00:35:49
◼
►
so of course I would opt into that and
[TS]
00:35:52
◼
►
iOS i'm very glad it's there because
[TS]
00:35:53
◼
►
there's no these whole classes of things
[TS]
00:35:56
◼
►
where like if I gotta support thing that
[TS]
00:35:58
◼
►
says oh whenever i launched overcast
[TS]
00:36:01
◼
►
facebook crashes that's not my problem i
[TS]
00:36:04
◼
►
can't do anything about that you know
[TS]
00:36:05
◼
►
and in a way that's kind of frustrating
[TS]
00:36:07
◼
►
community have to tell people sorry i
[TS]
00:36:09
◼
►
can't really help but also i can say
[TS]
00:36:11
◼
►
well I sorry it's out of my control and
[TS]
00:36:14
◼
►
it's probably everything I'm doing you
[TS]
00:36:15
◼
►
know so there are lots of advantages to
[TS]
00:36:18
◼
►
sandboxing for developers and users as
[TS]
00:36:20
◼
►
long as the system either indicates of
[TS]
00:36:22
◼
►
iOS that's always been there or in the
[TS]
00:36:24
◼
►
case of the mac hopefully it gets better
[TS]
00:36:26
◼
►
enough that people more more apps can
[TS]
00:36:29
◼
►
adopt it so that leaves me the question
[TS]
00:36:31
◼
►
like the this whole sandboxing an Adobe
[TS]
00:36:34
◼
►
bug thing of like apples responsibility
[TS]
00:36:37
◼
►
as a platform or not responsibility
[TS]
00:36:38
◼
►
apples apples goals as the platform
[TS]
00:36:40
◼
►
owner is too i think it should be to try
[TS]
00:36:44
◼
►
to get as many people into the sandbox
[TS]
00:36:47
◼
►
on the mac as possible and they've been
[TS]
00:36:49
◼
►
trying to do that like they did the
[TS]
00:36:50
◼
►
important first step was they themselves
[TS]
00:36:52
◼
►
sandbox a ton of the background demons
[TS]
00:36:54
◼
►
that were on your mac so they like the
[TS]
00:36:56
◼
►
thing that does like name lookups and
[TS]
00:36:57
◼
►
stuff can't doesn't have complete access
[TS]
00:36:59
◼
►
to the file system just to make them
[TS]
00:37:01
◼
►
less of a vector for exploitation in
[TS]
00:37:04
◼
►
terms of malware can do a buffer
[TS]
00:37:05
◼
►
overflow and like the name lookup system
[TS]
00:37:08
◼
►
it does it can't write an arbitrary file
[TS]
00:37:10
◼
►
to anywhere in the file system because
[TS]
00:37:11
◼
►
that thing is still a sandbox a sandbox
[TS]
00:37:13
◼
►
a lot of their own things sandbox a lot
[TS]
00:37:15
◼
►
of the OS they tried to send back some
[TS]
00:37:16
◼
►
of their applications and of course they
[TS]
00:37:18
◼
►
eventually restricted the mac app store
[TS]
00:37:20
◼
►
to it which heard a lot of applications
[TS]
00:37:22
◼
►
but at this point that the the other
[TS]
00:37:25
◼
►
area of trying to get more things in
[TS]
00:37:27
◼
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sandboxes saying are you an important
[TS]
00:37:30
◼
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other application that a lot of people
[TS]
00:37:31
◼
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use and you're not using a sandbox and
[TS]
00:37:34
◼
►
they're like that should be the focus of
[TS]
00:37:36
◼
►
all their efforts out why are you not
[TS]
00:37:37
◼
►
using the sandbox what can we do to help
[TS]
00:37:39
◼
►
you get in the sandbox yes even for
[TS]
00:37:41
◼
►
companies like Adobe that will probably
[TS]
00:37:42
◼
►
never be in the mac app store for
[TS]
00:37:43
◼
►
financial reasons in terms of profit
[TS]
00:37:45
◼
►
sharing with Apple they should still be
[TS]
00:37:47
◼
►
saying adobe we understand you're never
[TS]
00:37:49
◼
►
gonna have a 30-percent we understand
[TS]
00:37:50
◼
►
you have your own subscription service
[TS]
00:37:52
◼
►
your own weird thing going on there
[TS]
00:37:53
◼
►
that's fine but we would still like all
[TS]
00:37:56
◼
►
of your applications including your
[TS]
00:37:58
◼
►
installers and everything to be in the
[TS]
00:38:00
◼
►
sandbox
[TS]
00:38:01
◼
►
what do we have to do to get you into
[TS]
00:38:02
◼
►
the sandbox today like car dealership
[TS]
00:38:05
◼
►
that you know they need to be out there
[TS]
00:38:07
◼
►
trying to get butts in the seats just
[TS]
00:38:11
◼
►
mixing my analogies now on the sandbox
[TS]
00:38:13
◼
►
and if that means making variants of the
[TS]
00:38:16
◼
►
sandbox that are entirely different than
[TS]
00:38:19
◼
►
whatever be a lot of the mac app store
[TS]
00:38:20
◼
►
that would still be a benefit to both
[TS]
00:38:22
◼
►
Apple and users right so that you know
[TS]
00:38:24
◼
►
trying to be ideologically pure and say
[TS]
00:38:26
◼
►
if you can't fit within the sandbox as
[TS]
00:38:28
◼
►
we define it just fine it like ideally
[TS]
00:38:31
◼
►
for these isolated applications like
[TS]
00:38:33
◼
►
they are in iOS that tough luck you
[TS]
00:38:34
◼
►
can't use it at all
[TS]
00:38:35
◼
►
you know or if we say you know don't we
[TS]
00:38:37
◼
►
could be maybe apples telling you know
[TS]
00:38:38
◼
►
but you could be the sandbox now but
[TS]
00:38:40
◼
►
you're not nobody's like yeah we see
[TS]
00:38:42
◼
►
kind of what the upside might be for you
[TS]
00:38:44
◼
►
apple and for users but it just seems
[TS]
00:38:46
◼
►
like a lot of work and even there's no
[TS]
00:38:47
◼
►
real technical limitations we could do
[TS]
00:38:49
◼
►
it today we don't want to and that's
[TS]
00:38:51
◼
►
kind of you know Apple what Apple's job
[TS]
00:38:53
◼
►
is to try to convince adobe to
[TS]
00:38:55
◼
►
essentially spend money time and effort
[TS]
00:38:58
◼
►
to get into the sandbox and so if I was
[TS]
00:39:01
◼
►
apple i would say i would have had these
[TS]
00:39:04
◼
►
efforts ongoing and be when this bug it
[TS]
00:39:05
◼
►
would be like trying to nicely say to
[TS]
00:39:08
◼
►
Adobe you know depending on the current
[TS]
00:39:10
◼
►
situation is I don't know it could be
[TS]
00:39:11
◼
►
that it will be can't get in the sandbox
[TS]
00:39:12
◼
►
right now at all but if they can be and
[TS]
00:39:14
◼
►
they just refuse to because it takes too
[TS]
00:39:16
◼
►
much effort I will be gently pressing
[TS]
00:39:18
◼
►
them to say see if you would if you
[TS]
00:39:20
◼
►
would sandbox your applications you
[TS]
00:39:22
◼
►
could avoid this bug that was
[TS]
00:39:24
◼
►
embarrassing for you and bad for our
[TS]
00:39:26
◼
►
what can we do to help can we send
[TS]
00:39:28
◼
►
engineers out there can we help you like
[TS]
00:39:29
◼
►
and not everyone gets this treatment but
[TS]
00:39:31
◼
►
it will be even though a lot of people
[TS]
00:39:32
◼
►
don't use it enough people use it and
[TS]
00:39:34
◼
►
apple still thinks creative
[TS]
00:39:35
◼
►
professionals an important market for
[TS]
00:39:36
◼
►
them you know anyway that's my hope for
[TS]
00:39:38
◼
►
the future for sandboxing that it
[TS]
00:39:41
◼
►
actually becomes more broadly useful
[TS]
00:39:43
◼
►
because it's unrealistic like Casey
[TS]
00:39:45
◼
►
pointed out to you know and
[TS]
00:39:47
◼
►
counterproductive to try to get every
[TS]
00:39:49
◼
►
single application to the marrow sandbox
[TS]
00:39:51
◼
►
has defined the mac app store but it is
[TS]
00:39:53
◼
►
good for everybody involved in the
[TS]
00:39:55
◼
►
sandbox can expand and get more
[TS]
00:39:57
◼
►
participants in it it's just as I become
[TS]
00:40:00
◼
►
an older and older developer in person
[TS]
00:40:03
◼
►
I feel like I've learned more and more
[TS]
00:40:08
◼
►
usually the hard way to protect against
[TS]
00:40:10
◼
►
myself and this is the same thing you
[TS]
00:40:11
◼
►
guys are saying earlier and so as you
[TS]
00:40:13
◼
►
get older you you go even further than
[TS]
00:40:17
◼
►
you think necessary to prevent yourself
[TS]
00:40:20
◼
►
from being an idiot
[TS]
00:40:22
◼
►
at least that's the way I am and i just
[TS]
00:40:25
◼
►
it seems the responsible thing to do app
[TS]
00:40:29
◼
►
store or not to sandbox your app if at
[TS]
00:40:32
◼
►
all possible and yes sometimes it's a
[TS]
00:40:34
◼
►
friggin nightmare i am quite sure but
[TS]
00:40:36
◼
►
it's the responsible thing to do and in
[TS]
00:40:38
◼
►
its really unfortunate that adobe didn't
[TS]
00:40:41
◼
►
and hasn't done that yet our second spot
[TS]
00:40:44
◼
►
to this week is a responsible company
[TS]
00:40:46
◼
►
its hover hover is the best way to buy a
[TS]
00:40:49
◼
►
managed domain names go to hover com use
[TS]
00:40:51
◼
►
promo code bridges to burn Casey for ten
[TS]
00:40:54
◼
►
percent off your first purchase when you
[TS]
00:40:57
◼
►
have a great idea you want a great
[TS]
00:40:58
◼
►
domain name that's catchy and memorable
[TS]
00:40:59
◼
►
however give you exactly what you need
[TS]
00:41:01
◼
►
to find the perfect domain name for your
[TS]
00:41:02
◼
►
idea so you can get started actually
[TS]
00:41:04
◼
►
working on it never gives you easy to
[TS]
00:41:06
◼
►
use powerful tools to buy and manage
[TS]
00:41:08
◼
►
domains anybody can do it and if you
[TS]
00:41:10
◼
►
ever need any help they have amazing
[TS]
00:41:12
◼
►
support and all you have you know
[TS]
00:41:13
◼
►
regular email like everybody else but
[TS]
00:41:15
◼
►
they have no wait no hold no transfer
[TS]
00:41:18
◼
►
phone support so when you call a real
[TS]
00:41:20
◼
►
live human being is ready to help they
[TS]
00:41:22
◼
►
just pick up the phone there's no
[TS]
00:41:23
◼
►
weights no holds and no transfers now in
[TS]
00:41:26
◼
►
less than five minutes
[TS]
00:41:27
◼
►
find domain you can get it up and
[TS]
00:41:28
◼
►
running and hover all you gotta do is
[TS]
00:41:30
◼
►
search for a few keywords and they will
[TS]
00:41:31
◼
►
show you what is available from all the
[TS]
00:41:34
◼
►
crazy TLD that are out there and believe
[TS]
00:41:35
◼
►
me there are some crazy ones out there
[TS]
00:41:37
◼
►
these days if you register domain name
[TS]
00:41:39
◼
►
anywhere else you probably didn't enjoy
[TS]
00:41:41
◼
►
the experience very much because domain
[TS]
00:41:43
◼
►
name registration is notorious for being
[TS]
00:41:45
◼
►
just very confusing on these very hard
[TS]
00:41:47
◼
►
to use sites often times you feel kind
[TS]
00:41:49
◼
►
of cheated her or railroaded into
[TS]
00:41:51
◼
►
getting about to add ons that you didn't
[TS]
00:41:52
◼
►
really necessarily need or you don't
[TS]
00:41:54
◼
►
really fully understand
[TS]
00:41:55
◼
►
however is not like that at all however
[TS]
00:41:57
◼
►
respect you get respect the user they
[TS]
00:41:59
◼
►
have a nice clean design everything is
[TS]
00:42:02
◼
►
fast and responsive on their site and
[TS]
00:42:04
◼
►
buying things could not be easier they
[TS]
00:42:07
◼
►
don't try to upsell you with crazy stuff
[TS]
00:42:09
◼
►
or so you anything you don't need they
[TS]
00:42:11
◼
►
even include a bunch of stuff for free
[TS]
00:42:12
◼
►
like who is privacy
[TS]
00:42:13
◼
►
however also has email solutions twenty
[TS]
00:42:16
◼
►
bucks a year to a fully functional email
[TS]
00:42:17
◼
►
account with 10 gigs of storage 29 bucks
[TS]
00:42:20
◼
►
a year into the big mailbox which is a
[TS]
00:42:21
◼
►
terabyte of storage
[TS]
00:42:23
◼
►
check it out today hovered calm and use
[TS]
00:42:26
◼
►
promo code bridges to burn for ten
[TS]
00:42:28
◼
►
percent off your first purchase
[TS]
00:42:30
◼
►
thank you very much to her alright so
[TS]
00:42:32
◼
►
there was a very interesting episode of
[TS]
00:42:36
◼
►
the talk show this past week Tom DQ and
[TS]
00:42:39
◼
►
Craig federighi were on the talk show
[TS]
00:42:41
◼
►
and this is the third incarnation of an
[TS]
00:42:45
◼
►
apple executive on the talk shows that
[TS]
00:42:46
◼
►
correct yeah a factory second appearance
[TS]
00:42:48
◼
►
either he's already had two groups
[TS]
00:42:50
◼
►
already getting multiple appearances of
[TS]
00:42:52
◼
►
apple executives shows you see the new
[TS]
00:42:54
◼
►
malts and you never know when he can't
[TS]
00:42:56
◼
►
get anybody else he calls a seafood and
[TS]
00:42:58
◼
►
eq to come down
[TS]
00:42:59
◼
►
yeah yeah totally
[TS]
00:43:02
◼
►
so anyway so they got on the talk shows
[TS]
00:43:06
◼
►
a great episode which is unsurprising
[TS]
00:43:08
◼
►
why why do it
[TS]
00:43:11
◼
►
yeah that's my first question is why are
[TS]
00:43:14
◼
►
because the out as we made a joke that
[TS]
00:43:16
◼
►
group called them up and bring them on
[TS]
00:43:18
◼
►
sometimes that happens like I don't you
[TS]
00:43:19
◼
►
know it i don't i'm not privy to any
[TS]
00:43:20
◼
►
inside information about who calls who
[TS]
00:43:22
◼
►
but the question is it regardless of who
[TS]
00:43:25
◼
►
asked you to be on when why it do
[TS]
00:43:28
◼
►
why does Applewhite apple executives
[TS]
00:43:30
◼
►
agree to come on a podcast at this
[TS]
00:43:33
◼
►
particular time when Craig federighi
[TS]
00:43:35
◼
►
came on episode that I was actually on
[TS]
00:43:38
◼
►
the sort of commentary portion
[TS]
00:43:40
◼
►
afterwards
[TS]
00:43:41
◼
►
clearly he was there to talk about Swift
[TS]
00:43:43
◼
►
open source projects because that's
[TS]
00:43:44
◼
►
that's what it came on the show to do
[TS]
00:43:45
◼
►
that's what he talked about that it just
[TS]
00:43:47
◼
►
happened right when swift one open
[TS]
00:43:49
◼
►
source we talked about in the show they
[TS]
00:43:50
◼
►
talked about on the talk show and so
[TS]
00:43:52
◼
►
that was clear and in this case there's
[TS]
00:43:54
◼
►
no as far as I'm aware there's not
[TS]
00:43:56
◼
►
really any big apple announcement I mean
[TS]
00:43:58
◼
►
I guess there's a 9.3 beta but that is a
[TS]
00:44:00
◼
►
not particularly fresh news and so this
[TS]
00:44:03
◼
►
is my assumption going in when I saw
[TS]
00:44:05
◼
►
these were the guests was that they were
[TS]
00:44:07
◼
►
going to talk about
[TS]
00:44:07
◼
►
Walt Mossberg article because that's I
[TS]
00:44:10
◼
►
guess big news but I mean that's the
[TS]
00:44:13
◼
►
real question is not why is Apple having
[TS]
00:44:16
◼
►
a executives like you know talk to
[TS]
00:44:18
◼
►
websites as they did about Swift
[TS]
00:44:20
◼
►
open-sourcing or go on podcast and stuff
[TS]
00:44:21
◼
►
like that because that's all about the
[TS]
00:44:22
◼
►
whole new open apple thing but it still
[TS]
00:44:24
◼
►
seems like there has to be a reason and
[TS]
00:44:26
◼
►
having listened to the show
[TS]
00:44:28
◼
►
it's still not entirely clear to me like
[TS]
00:44:31
◼
►
what what they were there to do like
[TS]
00:44:35
◼
►
when you know when the celebrities on a
[TS]
00:44:37
◼
►
talk show on television talk show the
[TS]
00:44:38
◼
►
better about the movie that's that
[TS]
00:44:39
◼
►
opening this weekend that they're in
[TS]
00:44:41
◼
►
right or whatever you know and the same
[TS]
00:44:42
◼
►
thing with a swift open-source like
[TS]
00:44:43
◼
►
you're there to promote something your
[TS]
00:44:44
◼
►
company's doing and then at the same
[TS]
00:44:45
◼
►
time you know a good host of course as
[TS]
00:44:47
◼
►
some other questions as well but i'm
[TS]
00:44:49
◼
►
assuming even after listening to the
[TS]
00:44:51
◼
►
episode that probably the reason they
[TS]
00:44:53
◼
►
were there was to talk about the walt
[TS]
00:44:55
◼
►
mossberg article but i'm not entirely
[TS]
00:44:56
◼
►
sure what was your sense from listen to
[TS]
00:44:58
◼
►
the episode that basically that same
[TS]
00:45:01
◼
►
thing I mean it was you know III also
[TS]
00:45:03
◼
►
assumed that there be more kind of like
[TS]
00:45:05
◼
►
direct addressing of that but you know
[TS]
00:45:08
◼
►
you have like I mean as we know the
[TS]
00:45:10
◼
►
three people talking and you know it's
[TS]
00:45:13
◼
►
only a 45-minute interview you know what
[TS]
00:45:15
◼
►
you brought the formalities like there's
[TS]
00:45:17
◼
►
not a whole lot of time for like actual
[TS]
00:45:18
◼
►
in-depth discussion when you have three
[TS]
00:45:20
◼
►
people who want to talk as we know is
[TS]
00:45:22
◼
►
that's why our show is never 45 minutes
[TS]
00:45:24
◼
►
you're lucky to have us one segment be
[TS]
00:45:27
◼
►
45 minutes on one topic that's show's
[TS]
00:45:29
◼
►
logo is it never 45 minutes
[TS]
00:45:30
◼
►
yes let's get started and so you know i
[TS]
00:45:35
◼
►
think a lot of just time but but i also
[TS]
00:45:36
◼
►
think you know this is Apple PR were
[TS]
00:45:38
◼
►
talking about and even these are
[TS]
00:45:39
◼
►
executives coming on a talk show with
[TS]
00:45:41
◼
►
our friend John and you know in a kind a
[TS]
00:45:43
◼
►
more casual environment this is still
[TS]
00:45:45
◼
►
high power executives from the biggest
[TS]
00:45:48
◼
►
technology company in the universe etc
[TS]
00:45:50
◼
►
with very strong PR strategy and NPR
[TS]
00:45:55
◼
►
control you know like these are people
[TS]
00:45:57
◼
►
who are going to go off just off the
[TS]
00:45:58
◼
►
deep end like have a couple doing
[TS]
00:46:00
◼
►
something on the show and tell us all
[TS]
00:46:01
◼
►
the secrets like that's not that is what
[TS]
00:46:02
◼
►
this is you know this is in part it's
[TS]
00:46:05
◼
►
probably to help humanize that there are
[TS]
00:46:07
◼
►
people at this company not just robots
[TS]
00:46:09
◼
►
in a brick wall like it's actually
[TS]
00:46:10
◼
►
humans doing the best they can
[TS]
00:46:12
◼
►
it's to humanize them and also i think
[TS]
00:46:15
◼
►
it was really about this discussion of
[TS]
00:46:17
◼
►
of software and service quality it was
[TS]
00:46:20
◼
►
it was very
[TS]
00:46:21
◼
►
obvious that they were prepared with
[TS]
00:46:24
◼
►
stats and and you know various like
[TS]
00:46:26
◼
►
author authorized figures they were able
[TS]
00:46:28
◼
►
to give out about how well they're doing
[TS]
00:46:29
◼
►
how well their quality is going the the
[TS]
00:46:32
◼
►
crash rates that number of Apple music
[TS]
00:46:34
◼
►
subscribers how well the websites and
[TS]
00:46:36
◼
►
the web services hold up under all these
[TS]
00:46:38
◼
►
loads know they were very clearly
[TS]
00:46:40
◼
►
prepared with like PR proved stats they
[TS]
00:46:44
◼
►
could share to demonstrate that we don't
[TS]
00:46:47
◼
►
really have these big quality problems /
[TS]
00:46:49
◼
►
we have good reasons to have quality
[TS]
00:46:51
◼
►
problems like it was kind of like this
[TS]
00:46:52
◼
►
slightly defensive but not like in like
[TS]
00:46:56
◼
►
a really aggressive way and it was it
[TS]
00:46:59
◼
►
was basically it see it read to me or it
[TS]
00:47:03
◼
►
listen to me and it has to be it it
[TS]
00:47:07
◼
►
listened a little defensive use red
[TS]
00:47:09
◼
►
looking up its electric definition I
[TS]
00:47:10
◼
►
know but yeah it it seemed slightly
[TS]
00:47:14
◼
►
defensive but mostly just like almost
[TS]
00:47:17
◼
►
almost in denial that there are any real
[TS]
00:47:21
◼
►
like you know downward slopes going on
[TS]
00:47:23
◼
►
here and and that might be true from a
[TS]
00:47:26
◼
►
lot of things they talked about i mean
[TS]
00:47:27
◼
►
their web services are at ridiculous
[TS]
00:47:30
◼
►
scale and and they are mostly working
[TS]
00:47:32
◼
►
most of the time and they do have tons
[TS]
00:47:35
◼
►
of people using it but the the only
[TS]
00:47:37
◼
►
nitpicks I i had with it really
[TS]
00:47:39
◼
►
besides I wish it could be longer but I
[TS]
00:47:41
◼
►
understand why i probably couldn't be
[TS]
00:47:42
◼
►
seen I don't think you can get to high
[TS]
00:47:45
◼
►
power apple executives to give you like
[TS]
00:47:47
◼
►
three hours of rest as much as we would
[TS]
00:47:50
◼
►
like them to but but you know i might my
[TS]
00:47:53
◼
►
main it picks with it were basically
[TS]
00:47:55
◼
►
that there really wasn't enough time to
[TS]
00:47:58
◼
►
to kind of fight back a little bit order
[TS]
00:48:01
◼
►
to ask a lot of the things a lot of
[TS]
00:48:03
◼
►
their defenses were using excuses
[TS]
00:48:06
◼
►
they're totally within apples control to
[TS]
00:48:08
◼
►
change so for instance that the biggest
[TS]
00:48:10
◼
►
one stuck out to me was when Craig
[TS]
00:48:14
◼
►
federighi was a no
[TS]
00:48:16
◼
►
overall I thought both Craig and Randy
[TS]
00:48:17
◼
►
came off very well but but Craig it
[TS]
00:48:20
◼
►
during during one party was saying how
[TS]
00:48:23
◼
►
like people like snow leopard back in
[TS]
00:48:25
◼
►
the day but nobody ever really installed
[TS]
00:48:26
◼
►
snow leopard you know 10.6 points 0 and
[TS]
00:48:30
◼
►
most of the time people are spending on
[TS]
00:48:31
◼
►
like 10 points 6.4 template 6.5
[TS]
00:48:34
◼
►
etc and so he's basically saying like
[TS]
00:48:36
◼
►
you know back then they had way fewer
[TS]
00:48:38
◼
►
total users and also people wait longer
[TS]
00:48:40
◼
►
before upgrade to the newest stuff
[TS]
00:48:43
◼
►
well very heavily promoted very heavily
[TS]
00:48:46
◼
►
pushed off an automatic software updates
[TS]
00:48:48
◼
►
are with an apple control Apple has
[TS]
00:48:51
◼
►
themselves very aggressively pushed OS
[TS]
00:48:53
◼
►
updates every release since then and
[TS]
00:48:56
◼
►
they use these to even be paid that was
[TS]
00:48:58
◼
►
I think the first one that was thirty
[TS]
00:49:00
◼
►
bucks something like that the name of
[TS]
00:49:02
◼
►
that I've been free after that but like
[TS]
00:49:03
◼
►
so back then they were paid and they
[TS]
00:49:05
◼
►
were a bigger deal and also most
[TS]
00:49:07
◼
►
critically didn't come out every year
[TS]
00:49:09
◼
►
you know back then did the release cycle
[TS]
00:49:12
◼
►
is more like every two years and I don't
[TS]
00:49:14
◼
►
know the exact target exactly average
[TS]
00:49:15
◼
►
you to write reviews of outlook but you
[TS]
00:49:18
◼
►
know it you know back then we we had
[TS]
00:49:20
◼
►
these longer cycles and of course you
[TS]
00:49:23
◼
►
know the product for simpler because
[TS]
00:49:24
◼
►
they were doing less and there is a
[TS]
00:49:26
◼
►
valid point to be made that we now live
[TS]
00:49:28
◼
►
in a way more complicated computing
[TS]
00:49:30
◼
►
environment we have so many more devices
[TS]
00:49:32
◼
►
that are doing so many more things
[TS]
00:49:33
◼
►
interact with so many more services but
[TS]
00:49:35
◼
►
then the argument that that Apple is
[TS]
00:49:38
◼
►
somehow or rather the argument that you
[TS]
00:49:40
◼
►
can excuse more flaws today because
[TS]
00:49:44
◼
►
everyone upgrades really fast the latest
[TS]
00:49:45
◼
►
OS today I don't think is a valid
[TS]
00:49:47
◼
►
defense because Apple is the one pushing
[TS]
00:49:50
◼
►
the updates that frequently and also
[TS]
00:49:52
◼
►
apple is the one who nowadays the OS is
[TS]
00:49:55
◼
►
never even get to like a point five
[TS]
00:49:58
◼
►
point sexually anymore like the u.s. is
[TS]
00:50:00
◼
►
now they're changed every year with
[TS]
00:50:03
◼
►
major releases and major releases kind
[TS]
00:50:05
◼
►
of allowed to be a little bit less
[TS]
00:50:06
◼
►
stable and so you now it feels like we
[TS]
00:50:09
◼
►
are not reaching the states that we used
[TS]
00:50:10
◼
►
to reach for half the release cycle
[TS]
00:50:12
◼
►
where things were pretty stable and you
[TS]
00:50:14
◼
►
can update from like you know leopard to
[TS]
00:50:16
◼
►
10.6 point for and be relatively sure
[TS]
00:50:20
◼
►
that all they worked it all out by now
[TS]
00:50:21
◼
►
now it seems like they don't have time
[TS]
00:50:23
◼
►
to work it all out anymore and that is
[TS]
00:50:25
◼
►
entirely an apple created construct
[TS]
00:50:28
◼
►
apple has created these conditions
[TS]
00:50:30
◼
►
apples the one pushing these conditions
[TS]
00:50:31
◼
►
at it's totally within apples control to
[TS]
00:50:33
◼
►
not heavily push the updates when it's
[TS]
00:50:36
◼
►
still 2.02 not do updates every year if
[TS]
00:50:40
◼
►
they don't want to for something like
[TS]
00:50:41
◼
►
the mac which is not hiding high-profile
[TS]
00:50:43
◼
►
this is totally with annapolis control
[TS]
00:50:45
◼
►
to to fix or two
[TS]
00:50:47
◼
►
you make better to improve and so that
[TS]
00:50:51
◼
►
is not about defense before I want to
[TS]
00:50:53
◼
►
pick up some of the things they said as
[TS]
00:50:54
◼
►
well and and the format but i also want
[TS]
00:50:56
◼
►
to hear but I'm going somewhere with
[TS]
00:50:58
◼
►
this why were they on the show thing and
[TS]
00:51:00
◼
►
I'm here Casey has the same impression
[TS]
00:51:02
◼
►
that they were on to talk about software
[TS]
00:51:03
◼
►
quality or if you thought they were on
[TS]
00:51:05
◼
►
for some other reason or if they're on
[TS]
00:51:07
◼
►
for no reason i think most simply it was
[TS]
00:51:10
◼
►
about software quality but I agreed that
[TS]
00:51:13
◼
►
it was a more meandering less focused
[TS]
00:51:17
◼
►
appearance then I would have expected if
[TS]
00:51:19
◼
►
they were if they were doing damage
[TS]
00:51:21
◼
►
control and i'm not sure if that's
[TS]
00:51:23
◼
►
deliberate if this meandering and this
[TS]
00:51:26
◼
►
kind of casual conversation was was to
[TS]
00:51:29
◼
►
lead us to believe that it wasn't damage
[TS]
00:51:31
◼
►
control that it was just because and
[TS]
00:51:34
◼
►
they just felt like talking to Gruber
[TS]
00:51:35
◼
►
but i would say that worry not for
[TS]
00:51:39
◼
►
Walt's article and clearly this podcast
[TS]
00:51:41
◼
►
and I don't think that uh I don't see
[TS]
00:51:44
◼
►
why they would have felt the need to go
[TS]
00:51:46
◼
►
on John show and i don't mean that as a
[TS]
00:51:47
◼
►
slight 22 gruber at all i just it's it's
[TS]
00:51:51
◼
►
not a normal thing for one let alone two
[TS]
00:51:55
◼
►
executives to just decide to go on a
[TS]
00:51:57
◼
►
podcast so i think it was about damage
[TS]
00:51:59
◼
►
control but I think whether or not it
[TS]
00:52:02
◼
►
was deliberate
[TS]
00:52:03
◼
►
it was loose enough to so that you
[TS]
00:52:06
◼
►
couldn't say it was explicitly about
[TS]
00:52:08
◼
►
damage control it and I'm leading up to
[TS]
00:52:11
◼
►
Marco's points here so bear with me bite
[TS]
00:52:12
◼
►
by related question this is what is the
[TS]
00:52:16
◼
►
job of insert whatever Craig's title
[TS]
00:52:19
◼
►
insurance or whatever his title is like
[TS]
00:52:21
◼
►
senior vice-president software whatever
[TS]
00:52:23
◼
►
like what is their job what if you were
[TS]
00:52:25
◼
►
to look at the job description if they
[TS]
00:52:26
◼
►
were hiring a new one if you know with
[TS]
00:52:28
◼
►
Greg retires and they want to hire a
[TS]
00:52:29
◼
►
replacement they don't want to promote
[TS]
00:52:31
◼
►
from within whatever like what what is
[TS]
00:52:33
◼
►
the job description of those executives
[TS]
00:52:35
◼
►
and i can tell you in the Steve Jobs era
[TS]
00:52:37
◼
►
the job description for all those super
[TS]
00:52:39
◼
►
important guys you know head of all of
[TS]
00:52:42
◼
►
OS 10 you know Bergeron survey or
[TS]
00:52:43
◼
►
whatever or like get a spearhead of the
[TS]
00:52:46
◼
►
iOS team or whatever that nowhere in
[TS]
00:52:48
◼
►
that job description was be the
[TS]
00:52:51
◼
►
mouthpiece for Apple I talked to the
[TS]
00:52:54
◼
►
public in a way that moves public
[TS]
00:52:58
◼
►
opinion in the direction that Apple
[TS]
00:52:59
◼
►
wants to move it was just add
[TS]
00:53:01
◼
►
absolutely not in any of their job
[TS]
00:53:03
◼
►
descriptions because they never talk to
[TS]
00:53:04
◼
►
the press they weren't allowed to talk
[TS]
00:53:06
◼
►
to the press they barely talk to
[TS]
00:53:07
◼
►
developers like that there was not in
[TS]
00:53:10
◼
►
the end it's different than many other
[TS]
00:53:12
◼
►
companies lots of other companies you
[TS]
00:53:13
◼
►
could say oh well once you reach a
[TS]
00:53:15
◼
►
certain level on the executive latter
[TS]
00:53:17
◼
►
part of your job is to talk to the
[TS]
00:53:19
◼
►
public in some way right now mediated by
[TS]
00:53:21
◼
►
the PR department so on and so forth but
[TS]
00:53:23
◼
►
that because you become a public figure
[TS]
00:53:25
◼
►
that occasionally says things with the
[TS]
00:53:28
◼
►
blessing of the cooperation in an effort
[TS]
00:53:31
◼
►
to to change public opinion or to get
[TS]
00:53:36
◼
►
your message out there or whatever
[TS]
00:53:37
◼
►
there's not a lot of those people like
[TS]
00:53:38
◼
►
everybody in the company is the voice of
[TS]
00:53:40
◼
►
the company but now in the post jobs are
[TS]
00:53:43
◼
►
in the more open apple which we all like
[TS]
00:53:45
◼
►
clearly some of these people at a high
[TS]
00:53:48
◼
►
enough level are now tasked with
[TS]
00:53:51
◼
►
essentially or eat asking themselves
[TS]
00:53:52
◼
►
with that we don't know how puts
[TS]
00:53:53
◼
►
motivating whatever but they are being
[TS]
00:53:55
◼
►
allowed that the company Apple is that
[TS]
00:53:57
◼
►
as a company has decided we're going to
[TS]
00:54:00
◼
►
send Craig federighi to 17 different
[TS]
00:54:02
◼
►
websites and the talkshow to tell them
[TS]
00:54:04
◼
►
about the Swift open source project
[TS]
00:54:06
◼
►
we're not just gonna have a press
[TS]
00:54:07
◼
►
release
[TS]
00:54:08
◼
►
we're not just going to have someone say
[TS]
00:54:09
◼
►
something in the keynote we're not just
[TS]
00:54:11
◼
►
going to issue official statements to PR
[TS]
00:54:13
◼
►
channels we're going to send this person
[TS]
00:54:16
◼
►
whose job up to this point did not
[TS]
00:54:18
◼
►
really involve a lot of public
[TS]
00:54:20
◼
►
statements about things he's going to go
[TS]
00:54:22
◼
►
out there and promote the Swift open
[TS]
00:54:24
◼
►
source project and try to hit the points
[TS]
00:54:26
◼
►
that we've all agreed that are the
[TS]
00:54:28
◼
►
bullet points and like marcasite little
[TS]
00:54:29
◼
►
sheet of whatever stats you want to say
[TS]
00:54:30
◼
►
whatever facts you want to get out there
[TS]
00:54:32
◼
►
like basically doing the job of PR but
[TS]
00:54:35
◼
►
now there's a human doing and so now you
[TS]
00:54:37
◼
►
have these two guys at Eddie and Craig
[TS]
00:54:39
◼
►
coming on a very casual type of
[TS]
00:54:42
◼
►
situation where they are talking
[TS]
00:54:44
◼
►
unfiltered it's not real time it's not
[TS]
00:54:46
◼
►
live but it's very you know just kind of
[TS]
00:54:49
◼
►
like we're gonna talk and we're going to
[TS]
00:54:51
◼
►
discuss things and the reason i asked
[TS]
00:54:54
◼
►
about this is as in what the job is like
[TS]
00:54:57
◼
►
that scale being able to being able to
[TS]
00:55:01
◼
►
go somewhere in an atmosphere like that
[TS]
00:55:04
◼
►
and hit the points that you want to hit
[TS]
00:55:05
◼
►
and not sound defensive and move public
[TS]
00:55:09
◼
►
opinion and not saying it not make any
[TS]
00:55:13
◼
►
missteps that's not easy
[TS]
00:55:14
◼
►
thing to do not that I'm saying you
[TS]
00:55:16
◼
►
don't remember bad if they're much
[TS]
00:55:17
◼
►
better than you know I would ever be
[TS]
00:55:18
◼
►
like they're very skilled at their jobs
[TS]
00:55:20
◼
►
but the job starting is not included
[TS]
00:55:21
◼
►
this and when i listen to that episode
[TS]
00:55:24
◼
►
I'm thinking some of these things as
[TS]
00:55:26
◼
►
market one that were clearly written now
[TS]
00:55:27
◼
►
like that you know that these are the
[TS]
00:55:29
◼
►
points that we're going to hit about
[TS]
00:55:30
◼
►
reliability and blah blah you you you
[TS]
00:55:33
◼
►
might think that Apple is like Apple
[TS]
00:55:35
◼
►
knows all and controls also every single
[TS]
00:55:37
◼
►
thing that was said of that program was
[TS]
00:55:38
◼
►
clearly playing at a time when Eddy Cue
[TS]
00:55:40
◼
►
said that there's going to be a new
[TS]
00:55:41
◼
►
version of the apple TV remote app for
[TS]
00:55:44
◼
►
the iphone that includes all the
[TS]
00:55:45
◼
►
functionality the remote then you'll be
[TS]
00:55:47
◼
►
able to play games value that
[TS]
00:55:48
◼
►
information was already out there and
[TS]
00:55:49
◼
►
grouper just didn't have to know about
[TS]
00:55:50
◼
►
it or was intentionally broken on the
[TS]
00:55:52
◼
►
talk show that they said you're allowed
[TS]
00:55:54
◼
►
to discuss this but I think there's also
[TS]
00:55:56
◼
►
a possibility that Eddy Cue had just
[TS]
00:55:58
◼
►
forgotten what that which things
[TS]
00:56:00
◼
►
Republican which things from Todd and
[TS]
00:56:02
◼
►
head accidentally officially confirmed
[TS]
00:56:04
◼
►
the updated version of the apple remote
[TS]
00:56:07
◼
►
application maybe every developer nah
[TS]
00:56:08
◼
►
man I don't keep up guys it's not a it's
[TS]
00:56:10
◼
►
not a story or whatever that was
[TS]
00:56:11
◼
►
published by the way
[TS]
00:56:12
◼
►
all right well anyway that type of thing
[TS]
00:56:14
◼
►
where is our are all apple executives so
[TS]
00:56:20
◼
►
well-trained PR despite having never
[TS]
00:56:22
◼
►
done it as part of their job description
[TS]
00:56:23
◼
►
that it is impossible for them to make a
[TS]
00:56:25
◼
►
mistake and i think it is possible for
[TS]
00:56:28
◼
►
them to make a mistake and I think every
[TS]
00:56:30
◼
►
time the apple executives go into an
[TS]
00:56:32
◼
►
atmosphere like this it is a risk from
[TS]
00:56:34
◼
►
the old world perspective of apple of
[TS]
00:56:36
◼
►
like but what if they accidentally say
[TS]
00:56:38
◼
►
something I'm not supposed to say I mean
[TS]
00:56:39
◼
►
again PR person is probably involved the
[TS]
00:56:41
◼
►
show could be edited it's not live so
[TS]
00:56:42
◼
►
and so far it's not that big of a risk
[TS]
00:56:44
◼
►
but it is entirely different like if I
[TS]
00:56:47
◼
►
was in these jobs will be like I've been
[TS]
00:56:49
◼
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working here for X number of years and
[TS]
00:56:50
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never had to do this is part of my job
[TS]
00:56:51
◼
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and now it's like it's like a
[TS]
00:56:53
◼
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high-pressure situation where you're
[TS]
00:56:55
◼
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like you are supposed to speak for the
[TS]
00:56:57
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company
[TS]
00:56:58
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don't make any mistakes and by the way
[TS]
00:56:59
◼
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this is part of your job now and then
[TS]
00:57:01
◼
►
time something goes wrong we send you
[TS]
00:57:03
◼
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out do it even if they you know
[TS]
00:57:04
◼
►
technically don't say anything they're
[TS]
00:57:06
◼
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not supposed to say or whatever as Mark
[TS]
00:57:08
◼
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pointed out it doesn't mean that they
[TS]
00:57:10
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are going to be able to present the
[TS]
00:57:11
◼
►
information in a way that moves public
[TS]
00:57:13
◼
►
opinion in the direction that they want
[TS]
00:57:15
◼
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so for example if they sound very
[TS]
00:57:17
◼
►
defensive and don't give convincing
[TS]
00:57:18
◼
►
reasons that make things worse instead
[TS]
00:57:21
◼
►
of better reinforcing our worst notions
[TS]
00:57:23
◼
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or whatever about what was going on
[TS]
00:57:25
◼
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inside apple or if they
[TS]
00:57:27
◼
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uh or if they pointed they don't address
[TS]
00:57:29
◼
►
particular point to say i had been an
[TS]
00:57:31
◼
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aggressive interview and they were being
[TS]
00:57:32
◼
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pressed they could have looked better
[TS]
00:57:33
◼
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you know what I like that there's so
[TS]
00:57:35
◼
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many dangers and just it's weird for me
[TS]
00:57:37
◼
►
to think about its reform you think
[TS]
00:57:39
◼
►
about this ever being part of the job of
[TS]
00:57:41
◼
►
someone who started their career as a
[TS]
00:57:42
◼
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programmer and it was a very technical
[TS]
00:57:43
◼
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person and is now asked to do this thing
[TS]
00:57:47
◼
►
yeah i mean and i think a part of the
[TS]
00:57:49
◼
►
part of the risk evaluation here is that
[TS]
00:57:52
◼
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they they aren't sending pretty much
[TS]
00:57:54
◼
►
anybody ever and if they do somebody
[TS]
00:57:56
◼
►
it's like Tim Cook to general purpose
[TS]
00:57:59
◼
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interviewers out in like the the regular
[TS]
00:58:02
◼
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media you know they're sending these
[TS]
00:58:04
◼
►
people to john cooper they know that
[TS]
00:58:06
◼
►
he's like a respectable guy who gets
[TS]
00:58:08
◼
►
Apple very well and was a good
[TS]
00:58:10
◼
►
relationship with apple like that that's
[TS]
00:58:12
◼
►
not an accident that they're giving him
[TS]
00:58:14
◼
►
the dis access that nobody else really
[TS]
00:58:17
◼
►
gets or the very few people get because
[TS]
00:58:19
◼
►
they know that he's not gonna like be
[TS]
00:58:21
◼
►
all like sensational on them and be
[TS]
00:58:23
◼
►
super aggressive her or just spend the
[TS]
00:58:25
◼
►
whole 45 minutes asking like about
[TS]
00:58:27
◼
►
future iphone which they which they will
[TS]
00:58:29
◼
►
never talk about like you know certainly
[TS]
00:58:31
◼
►
it is still a risk to go
[TS]
00:58:32
◼
►
unscrew these mostly unscripted I mean
[TS]
00:58:34
◼
►
even like you know when he had filled
[TS]
00:58:35
◼
►
the BBC like that was even more because
[TS]
00:58:37
◼
►
that was like that was live in front of
[TS]
00:58:39
◼
►
a few hundred people and broadcast the
[TS]
00:58:41
◼
►
internet to a few more than 3,000 more
[TS]
00:58:42
◼
►
least you know so he is I feel like Phil
[TS]
00:58:44
◼
►
is actually good at that
[TS]
00:58:45
◼
►
I got that it's always so he's been in
[TS]
00:58:46
◼
►
marketing so like I think that has been
[TS]
00:58:48
◼
►
part of his job description even he's
[TS]
00:58:50
◼
►
not speaking for the company he
[TS]
00:58:51
◼
►
essentially was telling people what to
[TS]
00:58:53
◼
►
say on behalf of the company as part of
[TS]
00:58:55
◼
►
his role as the chief of marketing so
[TS]
00:58:57
◼
►
yeah you're right is much harder like in
[TS]
00:58:59
◼
►
front of a live audience where you can't
[TS]
00:59:02
◼
►
take back anything there's no editing or
[TS]
00:59:03
◼
►
anything like that but Phil I I feel
[TS]
00:59:05
◼
►
like it's an old hand at this and has no
[TS]
00:59:07
◼
►
problem whereas particularly Craig
[TS]
00:59:09
◼
►
always strikes me as a technical person
[TS]
00:59:11
◼
►
who has had this role thrust upon him
[TS]
00:59:14
◼
►
he's been thrust onto the stage keynotes
[TS]
00:59:16
◼
►
and he's gotten really good at that and
[TS]
00:59:18
◼
►
now he's just going off the cuff and you
[TS]
00:59:20
◼
►
know kind of the same thing with Eddie
[TS]
00:59:21
◼
►
where you didn't see a lot of him
[TS]
00:59:23
◼
►
onstage until recent years right and
[TS]
00:59:25
◼
►
maybe that's just part of his ascent in
[TS]
00:59:27
◼
►
the organization but having that be part
[TS]
00:59:29
◼
►
of your job and like and I'm saying that
[TS]
00:59:31
◼
►
not as if I think like it's a bad thing
[TS]
00:59:33
◼
►
that like oh this is like a danger and
[TS]
00:59:36
◼
►
apple should cut it out
[TS]
00:59:37
◼
►
merely that this new open apple that we
[TS]
00:59:40
◼
►
all like
[TS]
00:59:41
◼
►
this is part of what comes with it part
[TS]
00:59:42
◼
►
of it comes to understanding on both
[TS]
00:59:44
◼
►
sides of the fence that being more open
[TS]
00:59:45
◼
►
means that human beings are going to
[TS]
00:59:47
◼
►
come out and be open and if they say
[TS]
00:59:50
◼
►
things wrong or whatever you can't hold
[TS]
00:59:52
◼
►
them to the same standards as we help be
[TS]
00:59:54
◼
►
carefully controlled manicured PR
[TS]
00:59:57
◼
►
presence of the old Apple because you
[TS]
00:59:59
◼
►
can't you can't have it
[TS]
00:59:59
◼
►
can't you can't have it
[TS]
01:00:00
◼
►
both ways were like we wanted to be more
[TS]
01:00:01
◼
►
open but you want every single thing
[TS]
01:00:02
◼
►
that every person has to be perfect all
[TS]
01:00:04
◼
►
the time right
[TS]
01:00:05
◼
►
you have to the more you're open the
[TS]
01:00:08
◼
►
more we all in this sort of dialogue is
[TS]
01:00:09
◼
►
you know customer and company have to
[TS]
01:00:12
◼
►
become comfortable with the idea that in
[TS]
01:00:14
◼
►
an open dialogue it's not as clean and
[TS]
01:00:17
◼
►
shiny and perfect and so if they sound a
[TS]
01:00:19
◼
►
little bit defensive it's because
[TS]
01:00:20
◼
►
they're human beings and they're being
[TS]
01:00:21
◼
►
asked questions that they might feel
[TS]
01:00:23
◼
►
defensive about and you can't do you
[TS]
01:00:25
◼
►
know excoriate them for being the humans
[TS]
01:00:27
◼
►
that we always wish they were so I'm I'm
[TS]
01:00:29
◼
►
i want to be clear on trying to do is I
[TS]
01:00:31
◼
►
want to encourage more of this and i'm
[TS]
01:00:33
◼
►
almost kind of sad that they didn't make
[TS]
01:00:34
◼
►
any you know big but blunders because I
[TS]
01:00:37
◼
►
think if they did I think it would be
[TS]
01:00:39
◼
►
well but I think you're right that it
[TS]
01:00:41
◼
►
would be fine however Apple wouldn't
[TS]
01:00:43
◼
►
think it would be fine and so if they if
[TS]
01:00:45
◼
►
they had made any big blunders it would
[TS]
01:00:47
◼
►
greatly reduce the chances of us getting
[TS]
01:00:49
◼
►
more access to them in the future like
[TS]
01:00:52
◼
►
what I'm trying to say to encourage
[TS]
01:00:53
◼
►
Apple basically say at least I am and I
[TS]
01:00:57
◼
►
think we all should be just more
[TS]
01:00:58
◼
►
forgiving so that they can they can feel
[TS]
01:01:00
◼
►
safe doing this because we want a more
[TS]
01:01:02
◼
►
open dialogue and I think if anyone in
[TS]
01:01:06
◼
►
sort of the apple tech press decides to
[TS]
01:01:08
◼
►
jump on these times just gonna scare
[TS]
01:01:09
◼
►
them back into their holes so let's
[TS]
01:01:11
◼
►
let's let's be nice but yeah but you
[TS]
01:01:14
◼
►
know we can be nice and we can be civil
[TS]
01:01:16
◼
►
and we can still disagree with things
[TS]
01:01:18
◼
►
they say or you can criticize you know
[TS]
01:01:20
◼
►
things they say in normal civil ways you
[TS]
01:01:22
◼
►
know and so I don't think I'm not saying
[TS]
01:01:24
◼
►
like I don't think you're saying that we
[TS]
01:01:26
◼
►
should take it easy on the necessarily
[TS]
01:01:28
◼
►
just that we should you know be civil
[TS]
01:01:31
◼
►
and reasonable and not not like you know
[TS]
01:01:34
◼
►
kind of given the benefit of the doubt
[TS]
01:01:35
◼
►
if they'd like misspeak slightly or
[TS]
01:01:37
◼
►
something is I would really is roughly
[TS]
01:01:39
◼
►
what you're saying yeah and as for like
[TS]
01:01:41
◼
►
your specific points about lightning
[TS]
01:01:42
◼
►
that you're right it was a short
[TS]
01:01:43
◼
►
interview that was a lot of time to get
[TS]
01:01:44
◼
►
into things and as I said when Craig was
[TS]
01:01:47
◼
►
on they're not going to go into the
[TS]
01:01:49
◼
►
level of detail that we go into about
[TS]
01:01:50
◼
►
these things that's not the forum for
[TS]
01:01:52
◼
►
it's not as if it like that that's part
[TS]
01:01:55
◼
►
of what you know what is their job and
[TS]
01:01:56
◼
►
also what is the purpose of a podcast
[TS]
01:01:59
◼
►
like this when you have these executives
[TS]
01:02:00
◼
►
there it that is not the time to
[TS]
01:02:02
◼
►
harangue them about whatever your pet
[TS]
01:02:06
◼
►
problem is you're not going to affect
[TS]
01:02:10
◼
►
you know the design apple's macintosh
[TS]
01:02:12
◼
►
application design philosophy that
[TS]
01:02:14
◼
►
leaves begin to a bar side you are not
[TS]
01:02:16
◼
►
going to change that philosophy by
[TS]
01:02:17
◼
►
arguing with Gregg federighi about it on
[TS]
01:02:20
◼
►
a podcast right you're not going to get
[TS]
01:02:22
◼
►
him to say yeah you're right it sucks
[TS]
01:02:23
◼
►
like that like you like you are going to
[TS]
01:02:25
◼
►
get a DQ to say yeah itunes is horrible
[TS]
01:02:27
◼
►
and the itunes store infrastructure is
[TS]
01:02:29
◼
►
just the worst but hold on i mean he did
[TS]
01:02:32
◼
►
admit that like itunes challenges
[TS]
01:02:33
◼
►
whatever the whole point is like you're
[TS]
01:02:34
◼
►
not going to like that's it there's a
[TS]
01:02:37
◼
►
time and place for that in this writ
[TS]
01:02:38
◼
►
small that I think we're all at this
[TS]
01:02:40
◼
►
point familiar with is that if you go to
[TS]
01:02:42
◼
►
WWDC and you find the one guy who writes
[TS]
01:02:45
◼
►
the obscure framework their application
[TS]
01:02:46
◼
►
is using you could possibly convince him
[TS]
01:02:49
◼
►
one-on-one to change this parameter in
[TS]
01:02:51
◼
►
this API to do this thing in the next
[TS]
01:02:53
◼
►
major version that can actually happen
[TS]
01:02:55
◼
►
right that is the level of individuals
[TS]
01:02:58
◼
►
ability to talk to other individuals as
[TS]
01:03:01
◼
►
humans but it's not in public that
[TS]
01:03:04
◼
►
person who commits will never admit that
[TS]
01:03:05
◼
►
they talk to you and it's like a
[TS]
01:03:07
◼
►
parameter an API call right you know
[TS]
01:03:09
◼
►
it's very different than you know trying
[TS]
01:03:12
◼
►
to convince the you know flying out to
[TS]
01:03:15
◼
►
cupertino and sitting down a giant table
[TS]
01:03:17
◼
►
with the entire executive team at apple
[TS]
01:03:19
◼
►
and say in this 10-minute presentation
[TS]
01:03:21
◼
►
go i'm going to convince you that you
[TS]
01:03:23
◼
►
need to redesign photos in this
[TS]
01:03:25
◼
►
particular way and then they will
[TS]
01:03:26
◼
►
dismiss you and you know then they will
[TS]
01:03:28
◼
►
realize they were working on new version
[TS]
01:03:30
◼
►
of photos for like a year a new version
[TS]
01:03:31
◼
►
of itunes for 12 years or a new file
[TS]
01:03:33
◼
►
system for X number of years and you
[TS]
01:03:35
◼
►
know you you don't have enough
[TS]
01:03:36
◼
►
information put another way you don't
[TS]
01:03:37
◼
►
have enough information to be compelling
[TS]
01:03:39
◼
►
to them so i think all we can do as a
[TS]
01:03:41
◼
►
sort of the public out here is merely
[TS]
01:03:43
◼
►
explain things from our perspective
[TS]
01:03:46
◼
►
because we just we just simply don't
[TS]
01:03:49
◼
►
have enough information to make to
[TS]
01:03:52
◼
►
convince Apple to do anything but you
[TS]
01:03:53
◼
►
have no idea we still have no idea what
[TS]
01:03:55
◼
►
they're actually doing all we can do is
[TS]
01:03:57
◼
►
say here's how we feel as users and hope
[TS]
01:03:59
◼
►
that gets through to them and if we feel
[TS]
01:04:01
◼
►
like there's a communication barrier
[TS]
01:04:02
◼
►
then thats that's what them coming on
[TS]
01:04:04
◼
►
podcast is about saying we hear you we
[TS]
01:04:06
◼
►
understand your concerns and you can go
[TS]
01:04:08
◼
►
back and forth on them and try to
[TS]
01:04:09
◼
►
clarify them or whatever and when it
[TS]
01:04:11
◼
►
feels like there's a gap like in this
[TS]
01:04:12
◼
►
case where Mark was saying that like
[TS]
01:04:14
◼
►
well you don't understand here's all the
[TS]
01:04:16
◼
►
things we have to deal with like where
[TS]
01:04:18
◼
►
you start sounding defensive and you can
[TS]
01:04:20
◼
►
come back with snappy answers like well
[TS]
01:04:21
◼
►
google has
[TS]
01:04:22
◼
►
with this kind of volume 2 and they do
[TS]
01:04:23
◼
►
it better so what's the deal there are
[TS]
01:04:25
◼
►
all itunes big load for years and
[TS]
01:04:26
◼
►
everybody degrees in this so where's the
[TS]
01:04:28
◼
►
new version and you say you agree but
[TS]
01:04:29
◼
►
where is that like they're not going to
[TS]
01:04:30
◼
►
tell you all the new version we've been
[TS]
01:04:32
◼
►
working on it for a while now it's gonna
[TS]
01:04:33
◼
►
come out and it's gonna be split into
[TS]
01:04:34
◼
►
this number applications and blonde
[TS]
01:04:36
◼
►
didn't make this really they're not
[TS]
01:04:37
◼
►
going to tell you that
[TS]
01:04:38
◼
►
so all they can do is get their
[TS]
01:04:39
◼
►
perspective in a sanitized way so it's a
[TS]
01:04:42
◼
►
little bit like boys and girls with the
[TS]
01:04:44
◼
►
dance at the opposite sides of the gym
[TS]
01:04:46
◼
►
and no one going into the middle to
[TS]
01:04:48
◼
►
dance and and it has to be that way
[TS]
01:04:50
◼
►
because at the very least apple is not
[TS]
01:04:53
◼
►
going to you know to reveal itself in
[TS]
01:04:57
◼
►
the public forum we have the advantage
[TS]
01:04:59
◼
►
of being able to real all of our
[TS]
01:05:00
◼
►
frustrations and put them out there and
[TS]
01:05:03
◼
►
then have apple hear them in whatever
[TS]
01:05:04
◼
►
way that one here but Apple is not going
[TS]
01:05:06
◼
►
to be that forthcoming so it is it's
[TS]
01:05:09
◼
►
still strange relationship but i like
[TS]
01:05:11
◼
►
the fact that there is any kind of
[TS]
01:05:12
◼
►
communication going in both directions
[TS]
01:05:13
◼
►
of these days
[TS]
01:05:14
◼
►
yeah I've been really impressed by
[TS]
01:05:17
◼
►
Apple's willingness to communicate and
[TS]
01:05:19
◼
►
and i agree with you i would really hate
[TS]
01:05:21
◼
►
to see that stop
[TS]
01:05:22
◼
►
I'm I've really enjoyed these episodes
[TS]
01:05:25
◼
►
of the talk show and you know if they
[TS]
01:05:27
◼
►
ever decided to branch out into other
[TS]
01:05:29
◼
►
podcast I'm sure that it could be
[TS]
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accommodated by home with that said I
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was reflecting on my memory of the
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episode III listen to it pretty much
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immediately once it was out this was
[TS]
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almost week ago now but on there was a
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bit of a theme you can you keep saying
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01:05:45
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John being defensive and I think that's
[TS]
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a fair characterization but reflecting
[TS]
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on the the pieces that struck me the
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most was a little bit of playing the
[TS]
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itunes is really old and we have to
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support devices that go back to the
[TS]
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beginning of time you know what do you
[TS]
01:06:03
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expect us to do we have a lot of users
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01:06:06
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guys you don't get it we have a lot of
[TS]
01:06:08
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users let me tell you all the things we
[TS]
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do well we're gonna leave the
[TS]
01:06:11
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transactions we process right you know
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01:06:13
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any q's ready with big numbers for
[TS]
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presentations we do a lot of these
[TS]
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things and like you have to acknowledge
[TS]
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like yes they do those things but likely
[TS]
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sure the communication barrier is like
[TS]
01:06:22
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we understand what you're doing is that
[TS]
01:06:24
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god it's like playing the victim is one
[TS]
01:06:26
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way to say but the other way is like
[TS]
01:06:27
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it's like being in operations or
[TS]
01:06:30
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whatever you want to call it at any big
[TS]
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company where you're the one responsible
[TS]
01:06:33
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for service and stuff working
[TS]
01:06:35
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nobody cares about your job when
[TS]
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everything goes well right they only
[TS]
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care about it when something breaks
[TS]
01:06:40
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right you get no credit practically for
[TS]
01:06:43
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hey did you guys realize that for the
[TS]
01:06:45
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past you know X number of hours or days
[TS]
01:06:46
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or whatever this service was perfectly
[TS]
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fine know they like they just expected
[TS]
01:06:50
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it's like the power company that markets
[TS]
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are talking about
[TS]
01:06:52
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nobody cares about the power company
[TS]
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when the power is on you only care about
[TS]
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the power company on the one day a year
[TS]
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it's often then you're super pissed off
[TS]
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at them
[TS]
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I'm so in some ways it's a thankless job
[TS]
01:07:00
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but but that is the job if you work at
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the power company you understand that
[TS]
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the job when the power goes out because
[TS]
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of something you don't say look you
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don't understand how many how many miles
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of lines we have and there's ice all
[TS]
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over them and you know tree branches
[TS]
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leaning on them and birds pecking at
[TS]
01:07:14
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them and we don't have tax money to fund
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01:07:15
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like the power company can make all
[TS]
01:07:17
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those same exact complaints and they
[TS]
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should do the parties they can change
[TS]
01:07:20
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things but when your power goes out you
[TS]
01:07:21
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don't wanna hear it
[TS]
01:07:22
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yeah exactly and you know this this
[TS]
01:07:24
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victim sort of card got played couple
[TS]
01:07:27
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more times
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01:07:28
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oh you know yes we have a lot of users
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01:07:29
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and yes we are we are decent to serving
[TS]
01:07:32
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a lot of users let's say with iMessage
[TS]
01:07:33
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but you have to understand that we scale
[TS]
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exponentially which all these things to
[TS]
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be clear are fair
[TS]
01:07:41
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yeah affair observations but but still
[TS]
01:07:43
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it's only you guys don't get it you
[TS]
01:07:45
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don't get it but the the one that we
[TS]
01:07:47
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haven't talked about that i thought was
[TS]
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most fascinating was a pretty clear
[TS]
01:07:51
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no I'm gonna use the word admission but
[TS]
01:07:53
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that's not really what I'm looking for
[TS]
01:07:54
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but acknowledgement maybe a pretty clear
[TS]
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acknowledgement from craig that radar is
[TS]
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kind of fundamentally broken our serving
[TS]
01:08:04
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for serving the public that's like
[TS]
01:08:06
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acknowledging that it's dark at night I
[TS]
01:08:08
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mean that's what fun things you just
[TS]
01:08:10
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can't like yeah something that
[TS]
01:08:12
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undeniable even any admitted itunes blow
[TS]
01:08:14
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but radar yeah no one is going to be I
[TS]
01:08:17
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don't think it's possible to send anyone
[TS]
01:08:18
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from Apple to come out to defend radar
[TS]
01:08:20
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web and I think you're right but
[TS]
01:08:23
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nevertheless I thought it was an
[TS]
01:08:25
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important step for it to be said in
[TS]
01:08:29
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public that hey this is broken and
[TS]
01:08:30
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there's a little bit of victim playing
[TS]
01:08:31
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here too
[TS]
01:08:32
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well you don't understand that's super
[TS]
01:08:34
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important for us internally this is this
[TS]
01:08:36
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serves a really really big purpose for
[TS]
01:08:38
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us we can't just throw out the baby with
[TS]
01:08:39
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the bathwater yeah we we really needed
[TS]
01:08:42
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internally but you know we probably have
[TS]
01:08:44
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some room to grow externally
[TS]
01:08:46
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in and i thought that that Vic victim
[TS]
01:08:50
◼
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playing all of which to some degree was
[TS]
01:08:53
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fair was interesting it was very subtle
[TS]
01:08:55
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►
but most of all I just thought it was
[TS]
01:08:58
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►
fascinating to see some admissions of
[TS]
01:09:01
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infallibility coming from the two of
[TS]
01:09:03
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►
yeah i think someone with more PR
[TS]
01:09:05
◼
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training more formal PR training would
[TS]
01:09:06
◼
►
know that those are not winning ankles
[TS]
01:09:08
◼
►
as Marco pointed out in the the episode
[TS]
01:09:10
◼
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that we almost titled for effort like
[TS]
01:09:11
◼
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that if you work really hard on
[TS]
01:09:14
◼
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something you can't come to the public
[TS]
01:09:16
◼
►
with that like that's what you tell
[TS]
01:09:17
◼
►
yourself internally right you can have
[TS]
01:09:18
◼
►
these discussions internally about
[TS]
01:09:20
◼
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here's why it's really hard to do
[TS]
01:09:22
◼
►
whatever to deal with itunes because
[TS]
01:09:24
◼
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it's really popular to deal with updates
[TS]
01:09:26
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►
like these are everything they're saying
[TS]
01:09:28
◼
►
is true but when you go to the public
[TS]
01:09:30
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part of PR training is to know what can
[TS]
01:09:32
◼
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we say to the public there that that is
[TS]
01:09:34
◼
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going to move their opinion in the way
[TS]
01:09:35
◼
►
that we want to move you have to that's
[TS]
01:09:37
◼
►
the problem with having engineers talk
[TS]
01:09:39
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►
to anybody they will just tell you the
[TS]
01:09:40
◼
►
truth and they will explain the real
[TS]
01:09:41
◼
►
situations and if you explain you know
[TS]
01:09:43
◼
►
and if if your job is PR it's not to
[TS]
01:09:47
◼
►
simply tell the truth about the
[TS]
01:09:48
◼
►
situation and not even to tell limited
[TS]
01:09:50
◼
►
version that is to figure out what can i
[TS]
01:09:52
◼
►
say that will make people change their
[TS]
01:09:55
◼
►
minds slightly about issue XR wiring
[TS]
01:09:58
◼
►
doesn't mean you have to lie or be
[TS]
01:09:59
◼
►
manipulative or whatever but it is a
[TS]
01:10:01
◼
►
skill that being you know there's a
[TS]
01:10:02
◼
►
reason PRS profession and not like the
[TS]
01:10:05
◼
►
injuries would have to do PR on the side
[TS]
01:10:06
◼
►
like it is an actual real skill and it
[TS]
01:10:09
◼
►
takes a while
[TS]
01:10:10
◼
►
same thing with presenting on stage it
[TS]
01:10:11
◼
►
takes awhile to get good at and there's
[TS]
01:10:13
◼
►
training involved in everything like
[TS]
01:10:14
◼
►
that i think both those guys on the show
[TS]
01:10:16
◼
►
showed a slight lack of PR training in
[TS]
01:10:22
◼
►
in terms of there are things that they
[TS]
01:10:24
◼
►
said that either shouldn't upset or
[TS]
01:10:26
◼
►
should have said in a different way to
[TS]
01:10:27
◼
►
to move the needle on the direction that
[TS]
01:10:29
◼
►
seemed to me that they wanted to move it
[TS]
01:10:31
◼
►
and and you know i like the more for it
[TS]
01:10:33
◼
►
like in terms of seems more human and I
[TS]
01:10:35
◼
►
a do want to hear the inside scoop and I
[TS]
01:10:37
◼
►
do one here with the thinking about
[TS]
01:10:39
◼
►
these things but PR why's it may not
[TS]
01:10:42
◼
►
have been effective as another angle but
[TS]
01:10:44
◼
►
I'm same information i think if they had
[TS]
01:10:46
◼
►
if they were more strictly PR trained or
[TS]
01:10:50
◼
►
or word hearing more strictly to PR
[TS]
01:10:52
◼
►
styles of of speaking and responding i
[TS]
01:10:55
◼
►
think it would have been far less
[TS]
01:10:57
◼
►
interesting so here's my perfect example
[TS]
01:10:59
◼
►
of the opposite that Steve Jobs was as
[TS]
01:11:01
◼
►
far as an hour not PR trained super
[TS]
01:11:04
◼
►
interesting but he knew what to say to
[TS]
01:11:06
◼
►
move things in the direction you want to
[TS]
01:11:08
◼
►
move them
[TS]
01:11:08
◼
►
oh sure yeah but i would say like like I
[TS]
01:11:12
◼
►
don't like when tim cook these
[TS]
01:11:13
◼
►
interviews to like you know 60 minutes
[TS]
01:11:15
◼
►
whatever i stopped even watching them
[TS]
01:11:16
◼
►
yeah those are boring he's so controlled
[TS]
01:11:19
◼
►
and so trained and send just his
[TS]
01:11:21
◼
►
personality is you know he keeps things
[TS]
01:11:23
◼
►
so close to the vest like I get nothing
[TS]
01:11:25
◼
►
out of them
[TS]
01:11:26
◼
►
also he's like a genuinely nice guy it
[TS]
01:11:28
◼
►
seems like it's not well everybody's
[TS]
01:11:31
◼
►
nice for steve jobs at an edge really
[TS]
01:11:33
◼
►
Steve Jobs like you know like Steve Jobs
[TS]
01:11:35
◼
►
gonna give some digging like AT&T you
[TS]
01:11:37
◼
►
knew he'd do it looking publicly like
[TS]
01:11:39
◼
►
stuff like that like I i feel like you
[TS]
01:11:41
◼
►
know tim cook speaks the way i would
[TS]
01:11:43
◼
►
expect most CEOs to speak you know and
[TS]
01:11:45
◼
►
he's better than the average certainly
[TS]
01:11:47
◼
►
but but you know it's not like not in
[TS]
01:11:49
◼
►
the way that's like a major event when
[TS]
01:11:51
◼
►
he talks to a network news show for 20
[TS]
01:11:53
◼
►
minutes about what they're doing you
[TS]
01:11:55
◼
►
know it's not ever taken tim cook for
[TS]
01:11:57
◼
►
granted because like when I feel like
[TS]
01:11:58
◼
►
when tim cook talks about the
[TS]
01:12:00
◼
►
environment or labor practices just like
[TS]
01:12:02
◼
►
that I genuine human rights that I
[TS]
01:12:04
◼
►
genuinely believe that Tim Cook really
[TS]
01:12:06
◼
►
believes those things like it's not some
[TS]
01:12:08
◼
►
smarmy kind of i'm saying this to make
[TS]
01:12:10
◼
►
our company like he seems genuine and he
[TS]
01:12:14
◼
►
seems like a genuine friendly person who
[TS]
01:12:17
◼
►
cares about the world and wants to make
[TS]
01:12:18
◼
►
a better and so on and so forth and that
[TS]
01:12:21
◼
►
can be boring when you're looking for
[TS]
01:12:23
◼
►
like blood in the water
[TS]
01:12:24
◼
►
something like that i'm steve jobs as
[TS]
01:12:26
◼
►
the example of like I think he was just
[TS]
01:12:28
◼
►
instinctive like instinctively he was a
[TS]
01:12:30
◼
►
natural at it knowing how could talk
[TS]
01:12:33
◼
►
eventually was a natural when he was
[TS]
01:12:35
◼
►
young it wasn't great at it but they
[TS]
01:12:36
◼
►
have the latter day Steve job knowing
[TS]
01:12:38
◼
►
how to talk to the press to move the
[TS]
01:12:42
◼
►
discussion or the issue or public
[TS]
01:12:44
◼
►
opinion or whatever in the direction he
[TS]
01:12:46
◼
►
wanted to use I wanted to go in
[TS]
01:12:48
◼
►
while still sounding entirely genuine
[TS]
01:12:51
◼
►
human and interesting because he was
[TS]
01:12:54
◼
►
willing to say the thing that you know
[TS]
01:12:57
◼
►
take a dig at some other vendor or say
[TS]
01:13:01
◼
►
something is crap or something is great
[TS]
01:13:03
◼
►
or whatever or have make blanket denials
[TS]
01:13:06
◼
►
that he goes back on later whatever he
[TS]
01:13:07
◼
►
was able to do that just instinctively
[TS]
01:13:09
◼
►
and that dessert I think a rare skill
[TS]
01:13:11
◼
►
that again even see
[TS]
01:13:13
◼
►
jobs didn't happen as early days when he
[TS]
01:13:14
◼
►
was young with say terrible things to
[TS]
01:13:15
◼
►
the President and then regret them later
[TS]
01:13:17
◼
►
and I don't think Craig annuity quite
[TS]
01:13:20
◼
►
have that yet but i'm saying is i think
[TS]
01:13:24
◼
►
you can be if not PR trained or good at
[TS]
01:13:28
◼
►
you know that better moving the
[TS]
01:13:29
◼
►
discussion while still being see both
[TS]
01:13:31
◼
►
seaming and being entirely human
[TS]
01:13:33
◼
►
i mean i think that the the Swift
[TS]
01:13:35
◼
►
open-source thing was a better example
[TS]
01:13:36
◼
►
that because there was the real like
[TS]
01:13:38
◼
►
that it wasn't like a defensive or try
[TS]
01:13:41
◼
►
to change public opinion was really
[TS]
01:13:43
◼
►
promoting something that Craig really
[TS]
01:13:45
◼
►
believed in that actually was a really
[TS]
01:13:46
◼
►
good thing and so he could be very
[TS]
01:13:47
◼
►
detailed and human and funny and
[TS]
01:13:49
◼
►
interesting and also promote the idea
[TS]
01:13:51
◼
►
that Swift is awesome that open source
[TS]
01:13:53
◼
►
is awesome the Apple is awesome for
[TS]
01:13:54
◼
►
doing Swift open source and all that
[TS]
01:13:56
◼
►
stuff all of which he agreed with and
[TS]
01:13:58
◼
►
was able to promote in a way that was
[TS]
01:14:00
◼
►
interesting and engaging and in this
[TS]
01:14:02
◼
►
situation it seems kind of like these
[TS]
01:14:05
◼
►
two we're thrown to the wolves at bay
[TS]
01:14:08
◼
►
and again I don't know this is based on
[TS]
01:14:09
◼
►
information I don't know do they
[TS]
01:14:10
◼
►
volunteer for this where they told they
[TS]
01:14:12
◼
►
should do this
[TS]
01:14:13
◼
►
did John asked them to be on who you
[TS]
01:14:15
◼
►
know who knows what the situation was
[TS]
01:14:16
◼
►
but it almost seemed like they found
[TS]
01:14:18
◼
►
themselves in a situation where you know
[TS]
01:14:20
◼
►
it's up to you to try to move the needle
[TS]
01:14:26
◼
►
on this issue of public opinion about
[TS]
01:14:28
◼
►
this while boss work thing so here you
[TS]
01:14:30
◼
►
good luck guys are famill sponsor
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01:14:33
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[TS]
01:14:48
◼
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for some guy to come over and I'm not
[TS]
01:14:49
◼
►
the shoplifting case you actually buy
[TS]
01:14:51
◼
►
them they ship them right to your door
[TS]
01:14:53
◼
►
for me nicely made website that its
[TS]
01:14:55
◼
►
pleasant to order from they have great
[TS]
01:14:57
◼
►
support of ever need it it's everything
[TS]
01:14:58
◼
►
you wanted like a modern web business
[TS]
01:15:00
◼
►
right but it's for razors because let's
[TS]
01:15:02
◼
►
face it buying reason the drugstore is
[TS]
01:15:04
◼
►
not pleasant right now for Harry's these
[TS]
01:15:07
◼
►
are great quality blades they did and
[TS]
01:15:10
◼
►
they have this great starter sets an
[TS]
01:15:11
◼
►
amazing deal for fifteen dollars you get
[TS]
01:15:13
◼
►
a razor moisturization shave cream or
[TS]
01:15:15
◼
►
gel and three blade cartridges and we
[TS]
01:15:17
◼
►
need more blades they're just two
[TS]
01:15:19
◼
►
dollars each or less an eight-pack is
[TS]
01:15:21
◼
►
just 15 bucks a 16 pack is 25 bucks now
[TS]
01:15:25
◼
►
I'm recovering
[TS]
01:15:26
◼
►
shaving nerd and I I've compared a lot
[TS]
01:15:28
◼
►
of blades out there this to me is the
[TS]
01:15:30
◼
►
best deal and shaving today from what
[TS]
01:15:32
◼
►
I've seen from what I've tried you can't
[TS]
01:15:34
◼
►
beat Harry's 16 pack up late for 25
[TS]
01:15:36
◼
►
bucks i mean if you compare that to
[TS]
01:15:38
◼
►
something like the gillette fusion which
[TS]
01:15:39
◼
►
I would say is its closest competitor a
[TS]
01:15:41
◼
►
16 pack fusion blades is fifty-six
[TS]
01:15:43
◼
►
dollars that's what Harris Harris urges
[TS]
01:15:46
◼
►
$25 for so really this is less than half
[TS]
01:15:48
◼
►
the price of the bigger brands so check
[TS]
01:15:51
◼
►
it out today go to Harry's com get that
[TS]
01:15:53
◼
►
starter set for fifteen bucks razor
[TS]
01:15:56
◼
►
moisturizing shave cream or gel and
[TS]
01:15:57
◼
►
three blade cartridge is all for just 15
[TS]
01:15:59
◼
►
bucks shipped to your door
[TS]
01:16:01
◼
►
that's right shipping is free this is
[TS]
01:16:03
◼
►
very nice classy designs to the handles
[TS]
01:16:06
◼
►
look really nice there wait either metal
[TS]
01:16:08
◼
►
they're nice and heavy too heavy to
[TS]
01:16:10
◼
►
looking like madmen aesthetic and the
[TS]
01:16:11
◼
►
prices you just you just cannot beat
[TS]
01:16:13
◼
►
these prices and you can use promo code
[TS]
01:16:15
◼
►
ATP to save five dollars off your first
[TS]
01:16:19
◼
►
purchase so go to Harry's dot-com right
[TS]
01:16:22
◼
►
use promo code ATP get that starter set
[TS]
01:16:25
◼
►
15 bucks and save five dollars off your
[TS]
01:16:27
◼
►
first purchase with cody thanks a lot of
[TS]
01:16:29
◼
►
alright what else you talkin about
[TS]
01:16:30
◼
►
tonight John this item has been in the
[TS]
01:16:32
◼
►
notes for a little bit i think i've seen
[TS]
01:16:34
◼
►
some links to it because it went around
[TS]
01:16:36
◼
►
the web a couple weeks ago that was
[TS]
01:16:38
◼
►
worth keeping because while you might
[TS]
01:16:40
◼
►
have you seen this
[TS]
01:16:41
◼
►
the thing about to like to hear that
[TS]
01:16:42
◼
►
thing about vector networks from this
[TS]
01:16:43
◼
►
company figma no I i saw it but I don't
[TS]
01:16:48
◼
►
understand it but it sounds cool because
[TS]
01:16:50
◼
►
like I as somebody who likes so that the
[TS]
01:16:52
◼
►
idea of this is like a new way to draw a
[TS]
01:16:54
◼
►
vector art basically can like a new
[TS]
01:16:56
◼
►
basically a new like data structure for
[TS]
01:16:58
◼
►
vector art and and I have always been
[TS]
01:17:01
◼
►
baffled by the few attempts I've made
[TS]
01:17:03
◼
►
doing vector art be like as you know in
[TS]
01:17:07
◼
►
from my very very light and very
[TS]
01:17:08
◼
►
occasional needs to do it that these
[TS]
01:17:11
◼
►
programs always been very hard for me to
[TS]
01:17:13
◼
►
understand and it's been very hard for
[TS]
01:17:15
◼
►
me to achieve the result i want that
[TS]
01:17:17
◼
►
seems very obvious ago I just want this
[TS]
01:17:19
◼
►
line to go from here to here and be
[TS]
01:17:20
◼
►
perfectly smooth and like it's so hard
[TS]
01:17:22
◼
►
to do some of those things if you aren't
[TS]
01:17:24
◼
►
familiar with with like the tools of
[TS]
01:17:25
◼
►
Bezier curves basically and weird weird
[TS]
01:17:28
◼
►
stuff like that so it do understand
[TS]
01:17:30
◼
►
correctly this is kind of like an
[TS]
01:17:31
◼
►
alternative whole system that makes more
[TS]
01:17:33
◼
►
yeah so this since this as far as i can
[TS]
01:17:35
◼
►
tell it's not a piece of software you
[TS]
01:17:36
◼
►
can download to try at this point I'm
[TS]
01:17:39
◼
►
just going by
[TS]
01:17:40
◼
►
the various animations and then the
[TS]
01:17:41
◼
►
description on their website and i don't
[TS]
01:17:45
◼
►
know if it will be any good or old bed
[TS]
01:17:46
◼
►
do what they say it will do but i'm most
[TS]
01:17:49
◼
►
interested in it because very often I
[TS]
01:17:52
◼
►
see in discussions about software for
[TS]
01:17:54
◼
►
running platform iOS and mac or whatever
[TS]
01:17:57
◼
►
now a lot of people myself included fall
[TS]
01:17:59
◼
►
into the the fatalistic notion sometimes
[TS]
01:18:02
◼
►
that there's no point in making an
[TS]
01:18:06
◼
►
application that does X because that's a
[TS]
01:18:08
◼
►
soft problem and you don't need another
[TS]
01:18:11
◼
►
one and the markets all tied up and you
[TS]
01:18:13
◼
►
know you don't want to go red ocean you
[TS]
01:18:14
◼
►
wanna go blue ocean go where nobody else
[TS]
01:18:16
◼
►
is and find the market that is unserved
[TS]
01:18:19
◼
►
and serve that one
[TS]
01:18:20
◼
►
aren't most oceans blue else's analogies
[TS]
01:18:23
◼
►
the nintendo wii think you know about
[TS]
01:18:25
◼
►
this right just really a poor color
[TS]
01:18:26
◼
►
choice red oceans because there's blood
[TS]
01:18:28
◼
►
in the water from the competitors eating
[TS]
01:18:31
◼
►
each other but doesn't lose you mean
[TS]
01:18:32
◼
►
there's no customers because it's just
[TS]
01:18:34
◼
►
yes that's right you want to go where no
[TS]
01:18:36
◼
►
one is serving the customers is it there
[TS]
01:18:38
◼
►
are no competitors like what you the
[TS]
01:18:39
◼
►
other competitors are the are the things
[TS]
01:18:41
◼
►
you can change the color of the water no
[TS]
01:18:42
◼
►
competitors are there eating each other
[TS]
01:18:44
◼
►
you'll just be the only one there and no
[TS]
01:18:45
◼
►
one is eating you so there's no blood in
[TS]
01:18:46
◼
►
the ocean but you have nobody to either
[TS]
01:18:48
◼
►
because there's no customers the water
[TS]
01:18:50
◼
►
your customers it's not a perfect
[TS]
01:18:51
◼
►
I don't make it happen ease i think
[TS]
01:18:54
◼
►
anyone ever started for the we go
[TS]
01:18:56
◼
►
reference old hypercritical episodes as
[TS]
01:18:58
◼
►
always I'll be the answer key is there
[TS]
01:19:00
◼
►
it's like the rosetta stone just go back
[TS]
01:19:01
◼
►
we should totally review business books
[TS]
01:19:02
◼
►
in the show
[TS]
01:19:03
◼
►
oh god you thought you were escape Casey
[TS]
01:19:06
◼
►
that's not so anyway with the vector
[TS]
01:19:09
◼
►
drawing outside the same experience I
[TS]
01:19:10
◼
►
got used illustrator 88 and learned how
[TS]
01:19:13
◼
►
to use vector tools and the various
[TS]
01:19:15
◼
►
applications into more variety back then
[TS]
01:19:16
◼
►
like mac girl and almost all the other
[TS]
01:19:18
◼
►
applications you guys have never heard
[TS]
01:19:19
◼
►
of or used but these days it has settled
[TS]
01:19:22
◼
►
down in most vector drawing applications
[TS]
01:19:24
◼
►
and now that illustrator is like wipe
[TS]
01:19:25
◼
►
them all from the face of the planet
[TS]
01:19:26
◼
►
free hands even around the neighborhood
[TS]
01:19:28
◼
►
ever follow a similar theme for in terms
[TS]
01:19:32
◼
►
of the controls just a lot of is just
[TS]
01:19:34
◼
►
because of historically speaking that
[TS]
01:19:35
◼
►
once you establish the sort of keyboard
[TS]
01:19:38
◼
►
modifiers that everyone is used to and
[TS]
01:19:40
◼
►
everything that is like out what drawing
[TS]
01:19:41
◼
►
vectors in this particular way and at
[TS]
01:19:43
◼
►
this point if you're not someone who
[TS]
01:19:44
◼
►
uses about growing up all the time you
[TS]
01:19:47
◼
►
will find it weird and you like Marco
[TS]
01:19:49
◼
►
will not be able to do what you want to
[TS]
01:19:51
◼
►
because it will seem like i just want to
[TS]
01:19:52
◼
►
connect this line to that line to that
[TS]
01:19:54
◼
►
line and why doesn't let me connect here
[TS]
01:19:55
◼
►
and no this is actually connected that
[TS]
01:19:57
◼
►
line is disconnected and there's little
[TS]
01:19:59
◼
►
endcap sticking out and why can't this
[TS]
01:20:01
◼
►
curve go the way I wanted and you know
[TS]
01:20:03
◼
►
what is the winding number and why when
[TS]
01:20:04
◼
►
i try to fill this region does it leak
[TS]
01:20:05
◼
►
out because it looks like this entirely
[TS]
01:20:07
◼
►
closed circle and also the crap and at
[TS]
01:20:10
◼
►
the same time a software developer would
[TS]
01:20:12
◼
►
so I'm not gonna do a vector drawing
[TS]
01:20:14
◼
►
application that market is so not like
[TS]
01:20:16
◼
►
there are so many strong competitors and
[TS]
01:20:17
◼
►
there's great applications what
[TS]
01:20:19
◼
►
Who am I even serving with like say I'm
[TS]
01:20:22
◼
►
making a vector drawing application that
[TS]
01:20:23
◼
►
that's really good i say it's just all
[TS]
01:20:26
◼
►
you know just as good as one of the
[TS]
01:20:27
◼
►
strong market leaders so what who's
[TS]
01:20:30
◼
►
gonna buy mine is already an application
[TS]
01:20:32
◼
►
that does that by Napoli by a vendor has
[TS]
01:20:33
◼
►
been around longer than has more support
[TS]
01:20:34
◼
►
that has you know they have such a head
[TS]
01:20:36
◼
►
start on me is no point and i like the
[TS]
01:20:39
◼
►
idea of this vector networks thing of I
[TS]
01:20:41
◼
►
think in every application domain there
[TS]
01:20:43
◼
►
is the possibility of saying yeah it if
[TS]
01:20:46
◼
►
there's a market that is you know
[TS]
01:20:48
◼
►
heavily saturated with lots of very
[TS]
01:20:49
◼
►
strong competitors that's probably hard
[TS]
01:20:52
◼
►
to break into but if you look at the
[TS]
01:20:53
◼
►
market and say but you know what they
[TS]
01:20:55
◼
►
all suck in this one particular way and
[TS]
01:20:57
◼
►
their users either don't realize that
[TS]
01:20:59
◼
►
sucks in that way or don't care because
[TS]
01:21:01
◼
►
they learn the old system and there
[TS]
01:21:02
◼
►
could be people out there who are not
[TS]
01:21:04
◼
►
buying vector drawing applications to
[TS]
01:21:05
◼
►
see the existing ones they can't figure
[TS]
01:21:06
◼
►
out how to use them so i can make a
[TS]
01:21:08
◼
►
better way to draw vectors I can a get
[TS]
01:21:11
◼
►
customers that don't buy these other
[TS]
01:21:12
◼
►
applications or aren't satisfied with
[TS]
01:21:14
◼
►
them and be possibly become the new
[TS]
01:21:17
◼
►
great vector application because maybe
[TS]
01:21:19
◼
►
even designers want to do it this way
[TS]
01:21:20
◼
►
and not deal with those frustrations or
[TS]
01:21:22
◼
►
whatever or you just failed miserably
[TS]
01:21:24
◼
►
and realize that there's no competing
[TS]
01:21:25
◼
►
with illustrator and you know too bad
[TS]
01:21:27
◼
►
but I I'm heartened by efforts like this
[TS]
01:21:32
◼
►
because it reminds me that there is no
[TS]
01:21:35
◼
►
problem that is so well solve that can't
[TS]
01:21:37
◼
►
be solved better by someone else with a
[TS]
01:21:39
◼
►
better idea
[TS]
01:21:40
◼
►
and so I i'm looking forward to trying
[TS]
01:21:42
◼
►
this application and if it doesn't work
[TS]
01:21:44
◼
►
out or is actually worse than the old
[TS]
01:21:46
◼
►
oh well but i really liked seeing
[TS]
01:21:48
◼
►
stories like this and i really want
[TS]
01:21:49
◼
►
people to do more things like this
[TS]
01:21:50
◼
►
because as you can imagine there's not a
[TS]
01:21:53
◼
►
single application i use every day that
[TS]
01:21:54
◼
►
I don't think could be better in some
[TS]
01:21:56
◼
►
fundamental way is so perfect
[TS]
01:21:58
◼
►
that's right a you would listen that
[TS]
01:22:00
◼
►
show good job once or twice yeah yeah
[TS]
01:22:03
◼
►
yeah it's just glancing at the
[TS]
01:22:05
◼
►
graphics and I haven't read the article
[TS]
01:22:06
◼
►
looks very cool my only foray into
[TS]
01:22:09
◼
►
vector drawing was the world's best app
[TS]
01:22:12
◼
►
icon with feet
[TS]
01:22:14
◼
►
yes and and so i am not the one to talk
[TS]
01:22:18
◼
►
about this but it looks neat for sure
[TS]
01:22:19
◼
►
I'm s what I mess up because i don't i'm
[TS]
01:22:22
◼
►
not going to using the current crop of
[TS]
01:22:23
◼
►
vector tools but what I miss a lot is
[TS]
01:22:26
◼
►
briefly i believe in college got it so
[TS]
01:22:29
◼
►
long as i can remember it wasn't pretty
[TS]
01:22:31
◼
►
sure with autocad everyone will you
[TS]
01:22:33
◼
►
email and tell me what application was
[TS]
01:22:35
◼
►
but it's the one where you you can draw
[TS]
01:22:36
◼
►
things with the command line in addition
[TS]
01:22:38
◼
►
to using the mouse and stuff it's
[TS]
01:22:39
◼
►
probably autocad and for a brief moment
[TS]
01:22:42
◼
►
I got pretty good doing that and I could
[TS]
01:22:45
◼
►
do things with that command line and
[TS]
01:22:48
◼
►
what I think was autocad that I still
[TS]
01:22:50
◼
►
can't do with illustrator in terms of
[TS]
01:22:52
◼
►
connect this line to their perpendicular
[TS]
01:22:54
◼
►
to that intersect that with this like I
[TS]
01:22:56
◼
►
always have such difficulty of like I
[TS]
01:22:58
◼
►
just want this point to be on that line
[TS]
01:23:00
◼
►
and I want the angle between the two to
[TS]
01:23:01
◼
►
be this and I don't care if it's not on
[TS]
01:23:03
◼
►
a grid line and I don't care like just I
[TS]
01:23:05
◼
►
can describe to you what I want like in
[TS]
01:23:07
◼
►
immuno in this command line parlance why
[TS]
01:23:10
◼
►
stupid pen tool you refuse to do that
[TS]
01:23:12
◼
►
why do I have to click option click
[TS]
01:23:14
◼
►
shift click no don't start making a
[TS]
01:23:15
◼
►
curve no don't connect to that line know
[TS]
01:23:17
◼
►
now you know in AutoCAD I could always
[TS]
01:23:20
◼
►
get what I wanted and inform z the only
[TS]
01:23:22
◼
►
other thing that comes too close to that
[TS]
01:23:23
◼
►
form Z is an old 3d program maybe it's
[TS]
01:23:26
◼
►
still out there whatever I remember the
[TS]
01:23:28
◼
►
same thing remember eventually being
[TS]
01:23:30
◼
►
able to do pretty much everything that I
[TS]
01:23:31
◼
►
wanted in that program despite it being
[TS]
01:23:33
◼
►
incredibly complicated yet to this day
[TS]
01:23:34
◼
►
vector drawing tools defeat me because
[TS]
01:23:37
◼
►
they follow a set of rules that is I
[TS]
01:23:38
◼
►
guess I just disagree with him the
[TS]
01:23:40
◼
►
headphone and refuse to internalize
[TS]
01:23:44
◼
►
alright thanks 143 sponsors this week
[TS]
01:23:46
◼
►
backblaze hover and Harry's and we'll
[TS]
01:23:49
◼
►
see you next week
[TS]
01:23:53
◼
►
now the show is over they didn't even
[TS]
01:23:56
◼
►
mean to begin as it was accidental
[TS]
01:24:00
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it was accidental
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John any research Marco in kc would let
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because it was accidental was accidental
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you can find the show know today TV die
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and if your twitter follow them
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yes eyl ISS so that's Casey list and a
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co-pay rm20 Marco Arment and our AC at
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Syracuse
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my Sam but the sandbox title here i'm
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thinking of jumping the possible over as
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many people as possible in the sandbox
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or as many people in the sandbox is
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possibly because even if it is it's
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already and square space stone but I
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don't know if the title is it accurate
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representation of what we said I'm just
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saying which one sounds which one sounds
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i'm pretty sure that was the accurate
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prediction what you said and I i think
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it's got better as is
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yeah agreed yes I think it's but if i
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was writing it I would put the possible
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first but it was a podcast that people
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speak and i know im just looking at it
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and thinking about the long title it's
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got things to move around a lot
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nothing that is so perfect know mangle
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that their job
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yeah oh yeah another medical yeah
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nothing that is so what everyone yeah
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you get the idea
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yeah we have made this tire decided you
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know we discovered a neutral method
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slightly misquoting John back to himself
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doesn't know i doing to myself are you
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talking about one every time I listen to
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myself on a podcast that happens making
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you explain that when I wasn't myself I
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01:26:00
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hear all the things i say wrong and I'm
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effectively trolling myself
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ok so but it's not like you're not like
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you're not like saying as you listen
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along saying in your head what you said
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differently you're just you're mad that
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you said something that was not what you
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think that is accurate
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I can always here when I'm the listener
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io here all my mistakes
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well you should try editing the show
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it's wrong but brutal at least you get
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to fix them I have no control
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well i guess i can fix some of them you
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know yeah but you fix yours way better
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than you fix mine
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yeah well because I i I'm more critical
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of myself would you say your
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hypercritical if you ended the show we
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would never publish a show his head so
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don't know that I've never I've never
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added anything have no idea what kind of
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editor i would be a critical one
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probably the same thing I would fix
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everything that I said leave everyone
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else is that sound dumped you for me
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your your part of the show is the
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easiest to edit because you talk for
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long spans mostly uninterruptedly and
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they very rarely require any alterations
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01:27:01
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so mostly most of what you say just skip
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over like I just skin
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it for like whiter than usual gaps and
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shrink those but for the most part i
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don't i don't even listen to what you
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say on the editors I heard during the
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show I know it's fine i listened to it
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and I make mistakes anyway it's fine
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part of the process you getting you
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getting the real John in the edit the
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raw you brought uncut siracusa circus
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man you're finally managed to be fine
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and everything's you get inside your own
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head of the rated acusa I don't know
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yeah siracusa you're fine yeah fine i
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know you're talking about refer back to
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the hypercritical episode where I
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discussed the primary purpose of speech
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or writing is to communicate an idea and
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if I basically if I know you're talking
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about your successfully communicated
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that idea
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