The Accidental Tech Podcast

00:00:00 ◼   ► what what's happening why like I don't [TS]

00:00:02 ◼   ► ya [TS]

00:00:04 ◼   ► Matthew cocks roading to tell us about [TS]

00:00:07 ◼   ► serial numbers and logic boards we have [TS]

00:00:09 ◼   ► actually gotten quite a considerable [TS]

00:00:10 ◼   ► amount of feedback about this but I [TS]

00:00:12 ◼   ► don't much feel like I guess John that [TS]

00:00:14 ◼   ► you felt that Matthews feedback was [TS]

00:00:17 ◼   ► perhaps the best summary so would you [TS]

00:00:18 ◼   ► like to tell us about this have any time [TS]

00:00:21 ◼   ► we ask any question the Apple geniuses [TS]

00:00:22 ◼   ► or the X appletinis all come out and [TS]

00:00:24 ◼   ► this was about a serial numbers and [TS]

00:00:26 ◼   ► motherboards and where the serial number [TS]

00:00:28 ◼   ► being etched into metal on various Apple [TS]

00:00:31 ◼   ► computers and what if you get parts [TS]

00:00:32 ◼   ► replaced the serial numbers attached to [TS]

00:00:34 ◼   ► the only thing the geniuses couldn't [TS]

00:00:37 ◼   ► tell us is a fax from my past that I [TS]

00:00:41 ◼   ► can't remember because I'm hold I had [TS]

00:00:43 ◼   ► this big memory of getting some parts [TS]

00:00:45 ◼   ► swapped in the distant past that none of [TS]

00:00:48 ◼   ► these guys know about because they [TS]

00:00:49 ◼   ► probably weren't able to you stand [TS]

00:00:51 ◼   ► because apple stores didn't exist then [TS]

00:00:52 ◼   ► or maybe I don't know anyway the idea [TS]

00:00:55 ◼   ► was that I got a computer back and then [TS]

00:00:57 ◼   ► they were like oh just so you know your [TS]

00:00:58 ◼   ► serial number we will be different now [TS]

00:01:00 ◼   ► because we replace the parts that [TS]

00:01:01 ◼   ► determine that but anyway in this modern [TS]

00:01:03 ◼   ► day and age in some as of now and Sunday [TS]

00:01:07 ◼   ► indeterminate time in the past that i [TS]

00:01:08 ◼   ► can remember back to all of the [TS]

00:01:11 ◼   ► motherboards Apple cells are apparently [TS]

00:01:13 ◼   ► able to be flashed with the serial [TS]

00:01:14 ◼   ► number so when they give you one they [TS]

00:01:15 ◼   ► just you know they put stay put your old [TS]

00:01:17 ◼   ► serial number into it so your serial [TS]

00:01:19 ◼   ► number of your computer doesn't change [TS]

00:01:20 ◼   ► even if they replace the part that [TS]

00:01:21 ◼   ► contains the serial number I put Matthew [TS]

00:01:24 ◼   ► Cox's thing in here because of the [TS]

00:01:25 ◼   ► interesting bit that each part is [TS]

00:01:27 ◼   ► factory repair to reuse three times [TS]

00:01:29 ◼   ► before being scrapped so you're supposed [TS]

00:01:31 ◼   ► to only flash three different serial [TS]

00:01:33 ◼   ► numbers into their although in theory [TS]

00:01:35 ◼   ► there's you could bypass that if you [TS]

00:01:37 ◼   ► wanted to and what else that we haven't [TS]

00:01:41 ◼   ► hear about the stickers the ideas you're [TS]

00:01:43 ◼   ► not supposed to be able to see the [TS]

00:01:44 ◼   ► sticker sometimes they'll be a part of [TS]

00:01:46 ◼   ► this replace that hasn't edging on and [TS]

00:01:47 ◼   ► those cases the technician is supposed [TS]

00:01:49 ◼   ► to use permanent marker to know the [TS]

00:01:50 ◼   ► serial number obviously this is not an [TS]

00:01:52 ◼   ► invisible location you wouldn't see it [TS]

00:01:53 ◼   ► but some people send screenshots of the [TS]

00:01:56 ◼   ► permanent marker thing like that they [TS]

00:01:58 ◼   ► need to write the actual Syria more on [TS]

00:02:00 ◼   ► the part if it's not etched into it and [TS]

00:02:02 ◼   ► so on the inside and the place that you [TS]

00:02:04 ◼   ► won't see they just in their little [TS]

00:02:05 ◼   ► scroll handwriting right in this serial [TS]

00:02:08 ◼   ► number and why would wouldn't want to [TS]

00:02:10 ◼   ► know that's on my computer so it is [TS]

00:02:12 ◼   ► tell me how do you think you're in your [TS]

00:02:15 ◼   ► monitor your cinema display I i hope not [TS]

00:02:18 ◼   ► because I well knows I don't want to [TS]

00:02:20 ◼   ► think about it but anyway the external [TS]

00:02:22 ◼   ► case on my monitor is the same i could [TS]

00:02:23 ◼   ► help us get all the scratches they put [TS]

00:02:25 ◼   ► into it every time it gets repairing [TS]

00:02:26 ◼   ► their father like that's not that they [TS]

00:02:31 ◼   ► always ask that survey like how is the [TS]

00:02:32 ◼   ► external appearance of your thing it's [TS]

00:02:34 ◼   ► like it's fine like a regular person [TS]

00:02:36 ◼   ► won't notice it but it's literally [TS]

00:02:37 ◼   ► impossible to handle things like this [TS]

00:02:40 ◼   ► that are just like this perfect anodized [TS]

00:02:42 ◼   ► aluminum finish heavy things and like [TS]

00:02:46 ◼   ► moving them around it's impossible to [TS]

00:02:48 ◼   ► not get scratches on it so they do every [TS]

00:02:50 ◼   ► time it goes in and out small ones that [TS]

00:02:52 ◼   ► mostly you can't see but anyway and the [TS]

00:02:56 ◼   ► final but i thought was interesting is [TS]

00:02:57 ◼   ► that Apple are starting to put serial [TS]

00:03:00 ◼   ► numbers on other internal components and [TS]

00:03:05 ◼   ► he says this ensures that no threeways [TS]

00:03:06 ◼   ► swaps are carried out for warranty scams [TS]

00:03:09 ◼   ► and also that each part is we used three [TS]

00:03:10 ◼   ► times these parts usually have tiny QR [TS]

00:03:12 ◼   ► codes on them about the half the size of [TS]

00:03:13 ◼   ► a small fingernail which require [TS]

00:03:15 ◼   ► expensive barcode scanner to scan in [TS]

00:03:17 ◼   ► which are declared during the repair [TS]

00:03:19 ◼   ► process for tracking purposes so not [TS]

00:03:21 ◼   ► just like big things like your [TS]

00:03:22 ◼   ► motherboard whatever be little tiny part [TS]

00:03:24 ◼   ► 2 little tiny serial numbers and little [TS]

00:03:26 ◼   ► tiny QR codes to keep track of them all [TS]

00:03:28 ◼   ► and to make sure that the right and they [TS]

00:03:30 ◼   ► say that the technicians like it because [TS]

00:03:32 ◼   ► it's much easier to see it with the [TS]

00:03:34 ◼   ► fancy barcode scanner to scan the tiny [TS]

00:03:35 ◼   ► little QR codes then trying to read tiny [TS]

00:03:38 ◼   ► little alphanumeric codes through a [TS]

00:03:39 ◼   ► magnifying glass and copying them down [TS]

00:03:41 ◼   ► because you know the zeros look like [TS]

00:03:43 ◼   ► it's you know look like bees and all [TS]

00:03:45 ◼   ► these other problems in this tiny thing [TS]

00:03:47 ◼   ► so I was interesting that the the serial [TS]

00:03:50 ◼   ► number proliferation and using all that [TS]

00:03:52 ◼   ► with that you know sort of modern [TS]

00:03:54 ◼   ► techniques to track it to make sure that [TS]

00:03:55 ◼   ► the parts are used three times and then [TS]

00:03:57 ◼   ► trash and stuff like that so never fear [TS]

00:03:59 ◼   ► your serial number will not change part [TS]

00:04:02 ◼   ► all part of the process a lot of people [TS]

00:04:03 ◼   ► wrote about was like the technicians are [TS]

00:04:06 ◼   ► really supposed to give you your serial [TS]

00:04:07 ◼   ► number because you get it and they don't [TS]

00:04:08 ◼   ► give it to you with your old serial [TS]

00:04:11 ◼   ► number into it or with no serial number [TS]

00:04:12 ◼   ► and lots of stuff won't work like I [TS]

00:04:14 ◼   ► message will be all cranky universe [TS]

00:04:15 ◼   ► serial number any sort of thing is [TS]

00:04:17 ◼   ► derived from the serial number [TS]

00:04:18 ◼   ► involving like authentication or you [TS]

00:04:20 ◼   ► know like your hard drive and all your [TS]

00:04:21 ◼   ► data will all be the same but the OS and [TS]

00:04:24 ◼   ► the computer will be very angry if you [TS]

00:04:26 ◼   ► there [TS]

00:04:26 ◼   ► they forgot to put a serial number on it [TS]

00:04:28 ◼   ► flashed into the motherboard they [TS]

00:04:29 ◼   ► replace or they put a different one into [TS]

00:04:31 ◼   ► it so this I forget sometimes that the [TS]

00:04:35 ◼   ► techniques we used to make people [TS]

00:04:36 ◼   ► remember it but anyway everyone's doing [TS]

00:04:38 ◼   ► their job right you shouldn't have to [TS]

00:04:39 ◼   ► worry about this issue at all you'll [TS]

00:04:41 ◼   ► just have to think maybe a little about [TS]

00:04:43 ◼   ► someone's handwriting and permanent [TS]

00:04:44 ◼   ► marker on the inside of your computer [TS]

00:04:46 ◼   ► good news i just want to see your face [TS]

00:04:50 ◼   ► if you open up your computer one day and [TS]

00:04:52 ◼   ► see somebody's chicken scratch in there [TS]

00:04:53 ◼   ► and in sharpie [TS]

00:04:54 ◼   ► oh god I only accept the etched in [TS]

00:04:57 ◼   ► signatures of the original Macintosh [TS]

00:04:59 ◼   ► team which I do have the inside of a [TS]

00:05:01 ◼   ► couple of my computers in the Attic [TS]

00:05:03 ◼   ► oh my goodness alright so tell us about [TS]

00:05:05 ◼   ► long-distance wireless charging John [TS]

00:05:07 ◼   ► that was the end of the last episode I [TS]

00:05:09 ◼   ► think talking about you asked about a [TS]

00:05:11 ◼   ► case he like inductive charging like [TS]

00:05:13 ◼   ► what if there's no lightning port what [TS]

00:05:14 ◼   ► if you just have to put your phone on [TS]

00:05:15 ◼   ► like a pad or mad or some other things [TS]

00:05:17 ◼   ► that way to watch chargers where you [TS]

00:05:19 ◼   ► don't plug something into it but you [TS]

00:05:21 ◼   ► just rest it on something and Marcus [TS]

00:05:24 ◼   ► talk about how that's maybe not such a [TS]

00:05:25 ◼   ► great idea because you have all these [TS]

00:05:26 ◼   ► pads and even watches annoying with its [TS]

00:05:29 ◼   ► little pad that comes with it and you [TS]

00:05:30 ◼   ► know that and then I throughout like the [TS]

00:05:33 ◼   ► idea of well what would be something [TS]

00:05:35 ◼   ► that everyone can agree would be great [TS]

00:05:36 ◼   ► is if you didn't have to put it on a pad [TS]

00:05:38 ◼   ► or plug it into anything you just plug [TS]

00:05:40 ◼   ► something into the wall in the room and [TS]

00:05:43 ◼   ► then all the devices in the room get [TS]

00:05:44 ◼   ► charged somehow it gets power wirelessly [TS]

00:05:46 ◼   ► from that location specifically targeted [TS]

00:05:48 ◼   ► teach device and your liver [TS]

00:05:50 ◼   ► yeah and i think i just threw that out [TS]

00:05:52 ◼   ► there as as a thing but apparently lots [TS]

00:05:55 ◼   ► of companies are working on this tech [TS]

00:05:56 ◼   ► will throw some links in the show notes [TS]

00:05:58 ◼   ► as our technical article links to [TS]

00:06:00 ◼   ► bloomberg garlic article talks about [TS]

00:06:01 ◼   ► companies doing stuff like this of [TS]

00:06:03 ◼   ► course they're competing standards and [TS]

00:06:05 ◼   ► you know they're saying the current ones [TS]

00:06:06 ◼   ► are much slower than plugging in wires [TS]

00:06:08 ◼   ► you might imagine and the other link [TS]

00:06:10 ◼   ► putting the challenge is to Artemis the [TS]

00:06:12 ◼   ► company with the piece cell technology [TS]

00:06:14 ◼   ► that we talked about a while ago LOL is [TS]

00:06:15 ◼   ► anything going on with them [TS]

00:06:17 ◼   ► that was the whole thing with them was [TS]

00:06:19 ◼   ► like the Sun besides the thing that they [TS]

00:06:20 ◼   ► were promoting they have a little teaser [TS]

00:06:22 ◼   ► at the end of the winter like oh and [TS]

00:06:23 ◼   ► there are other applications that were [TS]

00:06:25 ◼   ► thinking about this technology we're not [TS]

00:06:26 ◼   ► ready to discuss and everybody who [TS]

00:06:28 ◼   ► I wrote about that star was like we [TS]

00:06:30 ◼   ► think probably what they're talking [TS]

00:06:32 ◼   ► about his power delivery because they're [TS]

00:06:33 ◼   ► they're cool technology was like they [TS]

00:06:34 ◼   ► could you know use your computer is [TS]

00:06:38 ◼   ► essentially to calculate the correct [TS]

00:06:39 ◼   ► interference pattern to exactly target [TS]

00:06:42 ◼   ► the devices that are that are in range [TS]

00:06:44 ◼   ► so it's sort of manipulate all the big [TS]

00:06:47 ◼   ► overlapping bouncing waveforms would [TS]

00:06:49 ◼   ► like sort of feedback loop until it [TS]

00:06:50 ◼   ► would hone in on wherever your phone is [TS]

00:06:53 ◼   ► and it would track it like you you could [TS]

00:06:56 ◼   ► become you know that anything like you [TS]

00:06:57 ◼   ► can go to carbon to go over 70 miles an [TS]

00:06:59 ◼   ► hour it's not fast enough to keep up [TS]

00:07:00 ◼   ► with where you are anything like that [TS]

00:07:01 ◼   ► but for people just walking around [TS]

00:07:02 ◼   ► holding their phones it would use [TS]

00:07:04 ◼   ► interference as an advantage that have a [TS]

00:07:06 ◼   ► disadvantage of using the power of [TS]

00:07:08 ◼   ► computers to figure out this complicated [TS]

00:07:10 ◼   ► math to exactly target so we're [TS]

00:07:12 ◼   ► basically doing is taking you know [TS]

00:07:13 ◼   ► electromagnetic radiation and [TS]

00:07:15 ◼   ► concentrating it in a fairly small areas [TS]

00:07:18 ◼   ► just it's just Wi-Fi you know it's there [TS]

00:07:19 ◼   ► or cell signal is not it's not radiation [TS]

00:07:21 ◼   ► that's going to do anything harmful but [TS]

00:07:23 ◼   ► once you have that ability to basically [TS]

00:07:25 ◼   ► say I can take electromagnetic radiation [TS]

00:07:27 ◼   ► and targeted a very small area but you [TS]

00:07:29 ◼   ► can move wherever the hell you want [TS]

00:07:30 ◼   ► we'll keep up with wherever it is then [TS]

00:07:33 ◼   ► if you crank up the power you know like [TS]

00:07:35 ◼   ► you know it's just some form of [TS]

00:07:37 ◼   ► delivering energy through the air to [TS]

00:07:39 ◼   ► charge your battery you can really crank [TS]

00:07:42 ◼   ► it up ambient Lee because like then you [TS]

00:07:43 ◼   ► know if you put all your devices in a [TS]

00:07:45 ◼   ► microwave and it that that bombards it [TS]

00:07:48 ◼   ► with lots of high-energy electromagnetic [TS]

00:07:50 ◼   ► radiation but it is uniformly it doesn't [TS]

00:07:52 ◼   ► like everything in them are Grievous is [TS]

00:07:54 ◼   ► hitting that you can't make an entire [TS]

00:07:57 ◼   ► room a microwave oven not the person to [TS]

00:07:59 ◼   ► use microwave radiation but anyway you [TS]

00:08:01 ◼   ► really need to target because if you [TS]

00:08:02 ◼   ► targeted then you can crank up the power [TS]

00:08:04 ◼   ► and everybody else in the room doesn't [TS]

00:08:06 ◼   ► get a huge amount of a power thrown into [TS]

00:08:09 ◼   ► them just a spot where you're targeting [TS]

00:08:11 ◼   ► it does you still have to stay within [TS]

00:08:12 ◼   ► reasonable safe limits was like you [TS]

00:08:14 ◼   ► talking about cooking your internal [TS]

00:08:15 ◼   ► organs and if they're often wear the [TS]

00:08:17 ◼   ► same it or whatever but the ability to [TS]

00:08:20 ◼   ► target a small area is what gives you [TS]

00:08:23 ◼   ► the ability to turn the power dialogue [TS]

00:08:25 ◼   ► even at all [TS]

00:08:26 ◼   ► both practically speaking because you [TS]

00:08:28 ◼   ► because you're concentrating in a [TS]

00:08:30 ◼   ► smaller area and also because if you [TS]

00:08:32 ◼   ► start to get into the room depending on [TS]

00:08:34 ◼   ► what wavelength and signals using start [TS]

00:08:36 ◼   ► getting into the realm where they could [TS]

00:08:37 ◼   ► actually affect the human body at the [TS]

00:08:40 ◼   ► very least you're not just [TS]

00:08:42 ◼   ► you know doing it every single person [TS]

00:08:44 ◼   ► standing in the room you just don't make [TS]

00:08:45 ◼   ► it to the hand that's holding the phone [TS]

00:08:47 ◼   ► or whatever so I imagine that the [TS]

00:08:50 ◼   ► companies are working on this tech are [TS]

00:08:51 ◼   ► working on it at such a low power that [TS]

00:08:54 ◼   ► it's not does not pose a harm to humans [TS]

00:08:56 ◼   ► and it's probably not as fancy as the [TS]

00:08:58 ◼   ► pcl thing where exactly targets with [TS]

00:09:01 ◼   ► this constructive interference thing is [TS]

00:09:03 ◼   ► probably much you know simpler and lower [TS]

00:09:05 ◼   ► power than that but for a situation [TS]

00:09:08 ◼   ► the reason I was a thinking about this [TS]

00:09:09 ◼   ► even not just like oh you show up in the [TS]

00:09:11 ◼   ► hotel room and you just plugs ward and [TS]

00:09:13 ◼   ► all your devices charge even for home [TS]

00:09:15 ◼   ► use it like plugging in your phone [TS]

00:09:18 ◼   ► before you go to sleep [TS]

00:09:19 ◼   ► it's not eight hours to charge and take [TS]

00:09:20 ◼   ► eight hours to charge your phone takes [TS]

00:09:21 ◼   ► way less than that so if I could just [TS]

00:09:23 ◼   ► not to worry about plugging my phone if [TS]

00:09:25 ◼   ► whenever my phone was just on my [TS]

00:09:27 ◼   ► nightstand anywhere on my nightstand not [TS]

00:09:29 ◼   ► on a special pad or like even just [TS]

00:09:31 ◼   ► anywhere in my bedroom if I knew that if [TS]

00:09:33 ◼   ► I put my phone anywhere my bedroom and [TS]

00:09:34 ◼   ► go to sleep and wake up in the morning [TS]

00:09:36 ◼   ► will be fully charged and I have to do [TS]

00:09:37 ◼   ► nothing i would buy that thing likewise [TS]

00:09:39 ◼   ► you don't care how slow charges you're [TS]

00:09:41 ◼   ► gonna be asleep for many hours n double [TS]

00:09:43 ◼   ► you know maybe when our current iPad [TS]

00:09:45 ◼   ► because sometimes it takes forever to [TS]

00:09:46 ◼   ► chargement even just the very simple [TS]

00:09:48 ◼   ► very low-power version of this that [TS]

00:09:50 ◼   ► didn't require me to please remember to [TS]

00:09:51 ◼   ► plug my phone and I'd buy that in a [TS]

00:09:53 ◼   ► second so i hope the people working on [TS]

00:09:55 ◼   ► this get it done sooner rather than [TS]

00:09:57 ◼   ► later [TS]

00:09:57 ◼   ► just watch where you put your hand on [TS]

00:09:59 ◼   ► your liver at night maybe so little [TS]

00:10:01 ◼   ► power they'll be barely trickling and [TS]

00:10:03 ◼   ► maybe we'll keep me warm and he's cold [TS]

00:10:04 ◼   ► holding his New England winters when [TS]

00:10:06 ◼   ► it's 60 degrees here today over there [TS]

00:10:08 ◼   ► so what tell us about the shared ipad [TS]

00:10:12 ◼   ► development guidelines which I didn't [TS]

00:10:13 ◼   ► even know was the thing until I saw this [TS]

00:10:14 ◼   ► in the show notes we talked about at [TS]

00:10:16 ◼   ► times like the education [TS]

00:10:17 ◼   ► ya know I didn't beds at the multi user [TS]

00:10:19 ◼   ► account things sure I just didn't see [TS]

00:10:21 ◼   ► the developer guidelines until tonight [TS]

00:10:23 ◼   ► yeah this is just a public URL so you're [TS]

00:10:25 ◼   ► gonna go to it you can see like that the [TS]

00:10:26 ◼   ► guidelines for like say you're going to [TS]

00:10:28 ◼   ► write an application it's gonna be on [TS]

00:10:29 ◼   ► one of these shared iPads in the [TS]

00:10:30 ◼   ► classroom where you got 20 different [TS]

00:10:32 ◼   ► students they could all [TS]

00:10:32 ◼   ► quarter-on-quarter login to your iPad [TS]

00:10:34 ◼   ► Mini time and it's all the same things [TS]

00:10:37 ◼   ► that we thought I just you know [TS]

00:10:38 ◼   ► following up on us to put the URL in [TS]

00:10:40 ◼   ► there like the guidelines like make sure [TS]

00:10:41 ◼   ► you put all the data in the cloud this [TS]

00:10:42 ◼   ► is this is for app developers if you're [TS]

00:10:44 ◼   ► writing an app that you want to be [TS]

00:10:45 ◼   ► well-behaved but all you did in the [TS]

00:10:47 ◼   ► curtain the cloud pull data down when [TS]

00:10:49 ◼   ► you need it every time someone does [TS]

00:10:51 ◼   ► something to change the data [TS]

00:10:52 ◼   ► I back up into the cloud all the little [TS]

00:10:55 ◼   ► things that you used to keeping locally [TS]

00:10:57 ◼   ► like they first launched our progress [TS]

00:11:00 ◼   ► flags like having launched this app [TS]

00:11:02 ◼   ► before what screen where they on or [TS]

00:11:03 ◼   ► whatever that stuff that used to keep [TS]

00:11:05 ◼   ► like in a little plist locally don't you [TS]

00:11:07 ◼   ► gotta put that in the cloud to otherwise [TS]

00:11:08 ◼   ► every time someone logs in it looked [TS]

00:11:09 ◼   ► like their first launching it over and [TS]

00:11:11 ◼   ► over again and use all the api's that [TS]

00:11:14 ◼   ► Apple's and over the past few years [TS]

00:11:16 ◼   ► about marking your storage is [TS]

00:11:17 ◼   ► purchasable by the OS so i can come [TS]

00:11:20 ◼   ► through and say I'm allowed to delete [TS]

00:11:21 ◼   ► that because the app has told me that it [TS]

00:11:24 ◼   ► is available elsewhere so if i deleted [TS]

00:11:26 ◼   ► it's fine because again we have 20 [TS]

00:11:27 ◼   ► students they can't all fit their data [TS]

00:11:29 ◼   ► on there as multiple students log in and [TS]

00:11:31 ◼   ► new day its fold down from the clouds [TS]

00:11:33 ◼   ► going to inevitably evicted from the [TS]

00:11:35 ◼   ► like the first time you use it five [TS]

00:11:36 ◼   ► logins ago and they talk about you know [TS]

00:11:40 ◼   ► using the various api for thinking stuff [TS]

00:11:42 ◼   ► well but and so these guidelines this is [TS]

00:11:46 ◼   ► you know it's for its 4shared ipad which [TS]

00:11:49 ◼   ► is their education thing but these same [TS]

00:11:51 ◼   ► guidelines are very similar to the [TS]

00:11:52 ◼   ► guidelines they've given to people on [TS]

00:11:54 ◼   ► iOS and even less time again with the [TS]

00:11:56 ◼   ► the marking your data as possible and [TS]

00:11:59 ◼   ► doing everything with the cloud and so [TS]

00:12:01 ◼   ► that the state is kept in local machine [TS]

00:12:03 ◼   ► built even closer to the apple TV where [TS]

00:12:05 ◼   ► the apple TV from the start even they [TS]

00:12:07 ◼   ► specifically say you have no persistent [TS]

00:12:09 ◼   ► storage only iCloud yep and then you can [TS]

00:12:13 ◼   ► your app can even be that big so have [TS]

00:12:14 ◼   ► your app has to be pulled down on demand [TS]

00:12:16 ◼   ► as well so these are these are like guys [TS]

00:12:17 ◼   ► many people find out like this is like [TS]

00:12:19 ◼   ► slowly inch by inch creeping up onto the [TS]

00:12:22 ◼   ► Chromebook model which is you know of [TS]

00:12:24 ◼   ► course there's nothing on this computer [TS]

00:12:25 ◼   ► this computer is nothing [TS]

00:12:26 ◼   ► this computer is basically a local cache [TS]

00:12:28 ◼   ► of some stuff that lives elsewhere [TS]

00:12:30 ◼   ► nothing is ever canonically on this [TS]

00:12:31 ◼   ► computer which is a great idea and [TS]

00:12:34 ◼   ► google just skipped everything went [TS]

00:12:35 ◼   ► right to their and your whole OS a web [TS]

00:12:37 ◼   ► browser and so on and so forth [TS]

00:12:38 ◼   ► apple is slowly moving up to it very [TS]

00:12:40 ◼   ► slowly but every little bit helps our [TS]

00:12:44 ◼   ► first bunch of this week is audible.com [TS]

00:12:46 ◼   ► audible.com has more than a hundred and [TS]

00:12:49 ◼   ► eighty thousand audiobooks and spoken [TS]

00:12:50 ◼   ► word audio products you can get a free [TS]

00:12:52 ◼   ► trial today for 30 days at audible.com / [TS]

00:12:56 ◼   ► ATP if you want to listen to it audible [TS]

00:12:59 ◼   ► has it you can listen to audiobooks from [TS]

00:13:00 ◼   ► virtually every genre anytime anywhere [TS]

00:13:03 ◼   ► you can play audibles audiobooks on [TS]

00:13:05 ◼   ► phones [TS]

00:13:06 ◼   ► with computers most Kindles including [TS]

00:13:08 ◼   ► the e-ink one's even ipods if you still [TS]

00:13:10 ◼   ► have an ipod they are great for flights [TS]

00:13:13 ◼   ► long road trips or even your daily [TS]

00:13:14 ◼   ► commute you might think you don't have [TS]

00:13:15 ◼   ► time to read books but you'd be [TS]

00:13:17 ◼   ► surprised how many audio books you can [TS]

00:13:18 ◼   ► get through if you just listen to like [TS]

00:13:20 ◼   ► you know an hour a day maybe good majors [TS]

00:13:22 ◼   ► to and from work you can get through a [TS]

00:13:24 ◼   ► lot of books in a year if you do that [TS]

00:13:26 ◼   ► audiobooks really bring books to life [TS]

00:13:28 ◼   ► many of them are read by the author's [TS]

00:13:29 ◼   ► themselves which really adds an extra [TS]

00:13:31 ◼   ► dimension to the text and you can take [TS]

00:13:33 ◼   ► risks and try new authors and drivers [TS]

00:13:35 ◼   ► without regret because audible offers [TS]

00:13:36 ◼   ► their great listen guarantee if you [TS]

00:13:39 ◼   ► start an audiobook and don't like it you [TS]

00:13:41 ◼   ► can exchange it for another one for free [TS]

00:13:42 ◼   ► so see all this and listen for yourself [TS]

00:13:45 ◼   ► when you begin your free 30-day trial [TS]

00:13:47 ◼   ► you get your first audio book for free [TS]

00:13:48 ◼   ► and there's no stress or obligation you [TS]

00:13:50 ◼   ► can cancel your membership at anytime [TS]

00:13:52 ◼   ► with more than a hundred and eighty [TS]

00:13:54 ◼   ► thousand audiobooks and spoken word [TS]

00:13:56 ◼   ► audio products you will find what you're [TS]

00:13:58 ◼   ► looking for [TS]

00:13:59 ◼   ► get a free 30-day trial by signing up at [TS]

00:14:01 ◼   ► audible.com / ATP that's audible.com / [TS]

00:14:05 ◼   ► ATP thanks a lot to audible for [TS]

00:14:07 ◼   ► sponsoring our show so earlier today [TS]

00:14:10 ◼   ► Walt Mossberg discovered the functional [TS]

00:14:12 ◼   ► high ground but into this year and this [TS]

00:14:15 ◼   ► year I want to say anything this year [TS]

00:14:16 ◼   ► everyone's doing for me now you just [TS]

00:14:18 ◼   ► planted the seed uu incepted the tech [TS]

00:14:20 ◼   ► press that's not the past tense of [TS]

00:14:22 ◼   ► inception anyway the point is great but [TS]

00:14:23 ◼   ► I'm sorry tech for us [TS]

00:14:26 ◼   ► whoops sorry I so Walt wrote on the [TS]

00:14:30 ◼   ► verge of an article about how he really [TS]

00:14:32 ◼   ► feels like Apple software quality has [TS]

00:14:34 ◼   ► gone downhill lately and so there are a [TS]

00:14:36 ◼   ► couple of quotes i wanted to pull out [TS]

00:14:37 ◼   ► and really quickly and then this is walt [TS]

00:14:40 ◼   ► mossberg again in the last couple of [TS]

00:14:42 ◼   ► years however have noticed a gradual [TS]

00:14:43 ◼   ► degradation in the quality and [TS]

00:14:44 ◼   ► reliability of apples core apps on both [TS]

00:14:47 ◼   ► the mobile iOS operating system and its [TS]

00:14:48 ◼   ► Mac os10 platform he doesn't know the [TS]

00:14:51 ◼   ► name of the mac operating systems that's [TS]

00:14:52 ◼   ► fine well we know it's almost as if the [TS]

00:14:55 ◼   ► tech giant has taken his eye off the [TS]

00:14:57 ◼   ► ball when it comes to these core [TS]

00:14:58 ◼   ► software products while pursues big new [TS]

00:15:00 ◼   ► dreams like smartwatches and cars fast [TS]

00:15:02 ◼   ► forward a little bit but the exceptions [TS]

00:15:04 ◼   ► are increasing and I hold Apple to its [TS]

00:15:06 ◼   ► own higher often proclaim standard based [TS]

00:15:09 ◼   ► on all these quote it just works quote [TS]

00:15:11 ◼   ► claims of the oft-repeated contention by [TS]

00:15:14 ◼   ► mr. jobs in his successor Tim Cook that [TS]

00:15:16 ◼   ► Apple isn't business to make quote great [TS]

00:15:18 ◼   ► products [TS]

00:15:19 ◼   ► apple of apples advantage is that it [TS]

00:15:22 ◼   ► designs and build software together so [TS]

00:15:24 ◼   ► if the software is an excellent it does [TS]

00:15:25 ◼   ► the superlative hardware a disservice [TS]

00:15:28 ◼   ► it was um it was a pretty Stern lashing [TS]

00:15:33 ◼   ► that I thought that Walt gave and he [TS]

00:15:35 ◼   ► seems to from what I want from what i've [TS]

00:15:37 ◼   ► read of want Walt Mossberg he seems to [TS]

00:15:40 ◼   ► generally like apple stuff quite a bit [TS]

00:15:42 ◼   ► he said in this article you know I still [TS]

00:15:44 ◼   ► think the iphone is the best smartphone [TS]

00:15:45 ◼   ► i still love their hardware but man the [TS]

00:15:47 ◼   ► software is it's getting a little crummy [TS]

00:15:50 ◼   ► these days and it's fascinating to me to [TS]

00:15:54 ◼   ► see someone at the verge which clearly [TS]

00:15:58 ◼   ► has a readership that surpasses market [TS]

00:16:00 ◼   ► org you know it someone they're saying [TS]

00:16:04 ◼   ► you know what guys [TS]

00:16:05 ◼   ► things are looking a little rough these [TS]

00:16:07 ◼   ► days and i don't know if you guys have [TS]

00:16:09 ◼   ► anything you'd like to add about this [TS]

00:16:11 ◼   ► but I mean at what point and i feel like [TS]

00:16:12 ◼   ► i've asked this question you guys a [TS]

00:16:14 ◼   ► thousand times at what point does Apple [TS]

00:16:16 ◼   ► recognize this and start to fix it at [TS]

00:16:19 ◼   ► this article like so many like so many [TS]

00:16:21 ◼   ► articles and Walt Mossberg those people [TS]

00:16:23 ◼   ► used to riding like it's necessarily has [TS]

00:16:25 ◼   ► to be like it's almost as if he's [TS]

00:16:26 ◼   ► writing for a newspaper column inches [TS]

00:16:28 ◼   ► that he can't he's not going to go on [TS]

00:16:30 ◼   ► for just pages and pages as some people [TS]

00:16:33 ◼   ► are going to do he's gonna get in and [TS]

00:16:36 ◼   ► out quickly but it also means that he [TS]

00:16:38 ◼   ► can't really support his contention [TS]

00:16:40 ◼   ► particularly well-liked it's just kind [TS]

00:16:43 ◼   ► of like look at you already agree with [TS]

00:16:44 ◼   ► me that you will enjoy my complaining [TS]

00:16:46 ◼   ► session and outside if you small [TS]

00:16:48 ◼   ► examples but there's no there's no like [TS]

00:16:50 ◼   ► systematic support for the thesis no [TS]

00:16:52 ◼   ► attempt to explain why it's just like [TS]

00:16:54 ◼   ► you know what sometimes things don't [TS]

00:16:55 ◼   ► work for me and I'm cranky about it and [TS]

00:16:58 ◼   ► immediately jump to I think this is part [TS]

00:16:59 ◼   ► of an overall trend but by being just [TS]

00:17:02 ◼   ► one more pebble in this little mountain [TS]

00:17:04 ◼   ► or whatever it doesn't really matter [TS]

00:17:05 ◼   ► what he says it sort of all that matters [TS]

00:17:07 ◼   ► is that there's an article on this topic [TS]

00:17:10 ◼   ► uh yet another article on this topic [TS]

00:17:13 ◼   ► groped about it to a lot of people [TS]

00:17:15 ◼   ► reacting to it because he's Walmart's [TS]

00:17:16 ◼   ► berg Dalrymple to yeah because he's [TS]

00:17:19 ◼   ► almost bergen because the verge of the [TS]

00:17:20 ◼   ► big side or whatever in the media [TS]

00:17:24 ◼   ► sometimes there are these fads where [TS]

00:17:25 ◼   ► people get on a kick of like you know [TS]

00:17:27 ◼   ► complaining about a particular thing or [TS]

00:17:29 ◼   ► harping on a particular topic so there's [TS]

00:17:30 ◼   ► that to look forward as well and that [TS]

00:17:32 ◼   ► like once one sort of a narrative gets [TS]

00:17:35 ◼   ► out there every publication wants to [TS]

00:17:37 ◼   ► have a piece either about that topic [TS]

00:17:39 ◼   ► supporting it or you know surrounding it [TS]

00:17:41 ◼   ► comes and goes we know that works but [TS]

00:17:42 ◼   ► its good points at this point you know [TS]

00:17:45 ◼   ► marketing a long time ago and he and I [TS]

00:17:47 ◼   ► was like last year or something [TS]

00:17:48 ◼   ► yeah 13 months ago and he wasn't the [TS]

00:17:51 ◼   ► first one to complain about us over [TS]

00:17:52 ◼   ► quality won't be the last but the fact [TS]

00:17:54 ◼   ► is that like we've had these flare-ups [TS]

00:17:56 ◼   ► but it's not as if it just goes away and [TS]

00:17:58 ◼   ► people go year later would normally be [TS]

00:18:00 ◼   ► talking about apple software quality [TS]

00:18:01 ◼   ► like I i would feel like multiple years [TS]

00:18:03 ◼   ► at this point and that you could say [TS]

00:18:05 ◼   ► that you know part of the media [TS]

00:18:07 ◼   ► narrative and the sort of feeding on [TS]

00:18:08 ◼   ► itself they're getting more strident an [TS]

00:18:10 ◼   ► urgent but I even ignoring that just [TS]

00:18:12 ◼   ► seem like they're not going away but [TS]

00:18:13 ◼   ► this this story seems to now be [TS]

00:18:15 ◼   ► evergreen that you could write the story [TS]

00:18:16 ◼   ► goes you know every few months you could [TS]

00:18:19 ◼   ► write the same story and as Gruber [TS]

00:18:21 ◼   ► points out he sees a lot of people [TS]

00:18:23 ◼   ► reading the wall mossberg thing and [TS]

00:18:25 ◼   ► green doesn't see a lot of people [TS]

00:18:26 ◼   ► disagree and in some respects like you [TS]

00:18:29 ◼   ► can you can said that makes sense too [TS]

00:18:30 ◼   ► because of course everyone's got [TS]

00:18:31 ◼   ► complaints about their computers it's [TS]

00:18:33 ◼   ► like you know complaining about that [TS]

00:18:34 ◼   ► work or traffic like everything go yeah [TS]

00:18:36 ◼   ► those are all bad things right [TS]

00:18:38 ◼   ► that may be true but especially for [TS]

00:18:41 ◼   ► something like Apple if it was a it was [TS]

00:18:43 ◼   ► a non-story you would have all the [TS]

00:18:46 ◼   ► people who to fill the traditional role [TS]

00:18:47 ◼   ► of calling BS on people's complaining [TS]

00:18:49 ◼   ► about stuff that Apple does like apples [TS]

00:18:51 ◼   ► you know like anytime someone slams [TS]

00:18:54 ◼   ► apple for a reason that seems ridiculous [TS]

00:18:56 ◼   ► or unfair or holding apple two different [TS]

00:18:59 ◼   ► standards than other companies or [TS]

00:19:01 ◼   ► whatever there's plenty of press to [TS]

00:19:03 ◼   ► fight back against that but I just I [TS]

00:19:05 ◼   ► just don't see it for these types of [TS]

00:19:07 ◼   ► stories where people like you know what [TS]

00:19:08 ◼   ► that's not fair [TS]

00:19:09 ◼   ► apple stuff is actually really because [TS]

00:19:11 ◼   ► everybody's like apples not living up to [TS]

00:19:13 ◼   ► its own thing that's a model mossberg so [TS]

00:19:16 ◼   ► that group 7 articles that like it's [TS]

00:19:18 ◼   ► apple's own standards that were holding [TS]

00:19:19 ◼   ► them to it's not as if we are demanding [TS]

00:19:21 ◼   ► that they be different than other [TS]

00:19:23 ◼   ► companies because just for the hell of [TS]

00:19:25 ◼   ► it there hold their whole value [TS]

00:19:26 ◼   ► proposition is we are better the other [TS]

00:19:28 ◼   ► guys we make the hardware/software [TS]

00:19:29 ◼   ► together we make the best products in [TS]

00:19:31 ◼   ► the world and so the fact that this can [TS]

00:19:33 ◼   ► still be a story like I think that's the [TS]

00:19:36 ◼   ► that the story that's the story not the [TS]

00:19:37 ◼   ► individual articles or the details of [TS]

00:19:40 ◼   ► them are what people are cranky about or [TS]

00:19:42 ◼   ► what [TS]

00:19:43 ◼   ► anecdote each person puts in their thing [TS]

00:19:44 ◼   ► but the fact that you can just keep [TS]

00:19:45 ◼   ► writing these stories and I feel like [TS]

00:19:47 ◼   ► you couldn't have written them for [TS]

00:19:50 ◼   ► example maybe like in the time you think [TS]

00:19:52 ◼   ► of a time when Apple where where people [TS]

00:19:55 ◼   ► would have said no that's not true i [TS]

00:19:57 ◼   ► have a windows 95 computer has been [TS]

00:19:59 ◼   ► nothing but problems but I got this new [TS]

00:20:01 ◼   ► mac with I life and I'm able to do all [TS]

00:20:05 ◼   ► these amazing things and it is just so [TS]

00:20:07 ◼   ► much better and nicer and so much more [TS]

00:20:09 ◼   ► understandable and I couldn't make heads [TS]

00:20:10 ◼   ► or tails on another computer so if [TS]

00:20:11 ◼   ► you're saying that apple doesn't know [TS]

00:20:12 ◼   ► how to write software you're crazy [TS]

00:20:14 ◼   ► because I guess software is great yeah [TS]

00:20:15 ◼   ► also for his problems sometimes there [TS]

00:20:17 ◼   ► are bugs you know that's what you would [TS]

00:20:19 ◼   ► have gotten if you had done this during [TS]

00:20:21 ◼   ► one of the more you know what one of the [TS]

00:20:24 ◼   ► times in history when Apple software was [TS]

00:20:26 ◼   ► more unimpeachably good but I think over [TS]

00:20:29 ◼   ► the past I don't know is it five years [TS]

00:20:31 ◼   ► or so [TS]

00:20:32 ◼   ► not that it's like they're going [TS]

00:20:33 ◼   ► downhill or it's like they're sliding [TS]

00:20:34 ◼   ► off into oblivion but there's been [TS]

00:20:36 ◼   ► enough of an annoyance [TS]

00:20:37 ◼   ► fair enough people that you can write [TS]

00:20:39 ◼   ► these stories and people go yeah that [TS]

00:20:41 ◼   ► seems about right like maybe your [TS]

00:20:42 ◼   ► individual problems aren't a big deal [TS]

00:20:44 ◼   ► maybe I haven't had your individual [TS]

00:20:45 ◼   ► problem maybe your overblowing it for [TS]

00:20:46 ◼   ► the sake of like getting you know views [TS]

00:20:49 ◼   ► and being dramatic or whatever but the [TS]

00:20:51 ◼   ► general theme that Apple software [TS]

00:20:55 ◼   ► qualities doesn't seem to live up to the [TS]

00:20:56 ◼   ► standards set for yourself people i [TS]

00:20:58 ◼   ► think people broadly agree with that and [TS]

00:21:00 ◼   ► a nice case he points out like maybe [TS]

00:21:03 ◼   ► apple doesn't broadly agree with that [TS]

00:21:04 ◼   ► but like at this point you know is that [TS]

00:21:08 ◼   ► the the Gruber had at the end like the [TS]

00:21:10 ◼   ► fact we're still talking about a year [TS]

00:21:11 ◼   ► later and the consensus reaction is one [TS]

00:21:13 ◼   ► of agreement suggest that Apple probably [TS]

00:21:15 ◼   ► does have a software problem and they [TS]

00:21:16 ◼   ► definitely have a perception problem [TS]

00:21:17 ◼   ► like whether there's a problem is real [TS]

00:21:19 ◼   ► and I think even Apple has to admit even [TS]

00:21:21 ◼   ► Apple if you disagree as a company that [TS]

00:21:23 ◼   ► all these articles are blowing you have [TS]

00:21:25 ◼   ► your own metrics show your software [TS]

00:21:26 ◼   ► quality is better than ever in blah blah [TS]

00:21:28 ◼   ► you definitely have a perception problem [TS]

00:21:29 ◼   ► because i feel i get all of us out here [TS]

00:21:31 ◼   ► are just reading the article gone [TS]

00:21:33 ◼   ► yeah yeah that's pretty much the case [TS]

00:21:35 ◼   ► it's kind of a shame yeah i mean when i [TS]

00:21:38 ◼   ► first read one article today I was [TS]

00:21:41 ◼   ► honestly a little bit disappointed in [TS]

00:21:43 ◼   ► that there was that it wasn't better [TS]

00:21:45 ◼   ► backed up because i think the examples [TS]

00:21:47 ◼   ► he chose were not removed for the most [TS]

00:21:51 ◼   ► part they were not like widespread set [TS]

00:21:52 ◼   ► it seemed like they were all kinda like [TS]

00:21:54 ◼   ► we're things that happened just to him [TS]

00:21:56 ◼   ► however when I thought about it more and [TS]

00:21:59 ◼   ► I started seeing everyone calls it the [TS]

00:22:00 ◼   ► reality is like everybody has their own [TS]

00:22:04 ◼   ► set of weird Apple bugs and stuff that [TS]

00:22:06 ◼   ► happened to them and don't forget Walt [TS]

00:22:08 ◼   ► Mossberg has the special concert [TS]

00:22:10 ◼   ► treatment where if he has any weird [TS]

00:22:12 ◼   ► problem weird things that happened to [TS]

00:22:13 ◼   ► him [TS]

00:22:14 ◼   ► Apple people parachute out of the sky [TS]

00:22:15 ◼   ► and helping many bugs problems that does [TS]

00:22:17 ◼   ► not happen for regular you go to the [TS]

00:22:19 ◼   ► apple store and buy a device and you [TS]

00:22:20 ◼   ► have something that you can't figure out [TS]

00:22:22 ◼   ► known from Apple calls you and has like [TS]

00:22:23 ◼   ► the guy who wrote the software walking [TS]

00:22:25 ◼   ► through debugging procedures right only [TS]

00:22:26 ◼   ► Walt Mossberg gets that which is totally [TS]

00:22:28 ◼   ► skews his perception and he has written [TS]

00:22:30 ◼   ► in the past about hey I had some [TS]

00:22:32 ◼   ► problems with this device but Apple help [TS]

00:22:34 ◼   ► me out and blonde like it's great that [TS]

00:22:35 ◼   ► you're telling us but she's like don't [TS]

00:22:37 ◼   ► you realize that's not gonna happen for [TS]

00:22:39 ◼   ► anybody else they're just gonna be [TS]

00:22:40 ◼   ► stranded right and so it's like it's [TS]

00:22:43 ◼   ► just yeah so anyway at this [TS]

00:22:45 ◼   ► that's why I tried to like underplay [TS]

00:22:47 ◼   ► this particular article was just like [TS]

00:22:48 ◼   ► you know old man yells a cloud-like my [TS]

00:22:52 ◼   ► software doesn't work sometimes it isn't [TS]

00:22:53 ◼   ► doing it but it's like I said it's just [TS]

00:22:55 ◼   ► one more little pebble one more little [TS]

00:22:57 ◼   ► problem the giant pile that everyone [TS]

00:22:58 ◼   ► just check their own little pet problems [TS]

00:22:59 ◼   ► onto yeah and the reality is you know [TS]

00:23:02 ◼   ► some of this eat you can look back at [TS]

00:23:05 ◼   ► any part of apples history and you can [TS]

00:23:06 ◼   ► say well there probably are always [TS]

00:23:08 ◼   ► problems like some people think Oh [TS]

00:23:09 ◼   ► everything's better in snow leopard but [TS]

00:23:11 ◼   ► no it wasn't like you know there are [TS]

00:23:12 ◼   ► always problems but every release and [TS]

00:23:14 ◼   ► there's always been bugs and [TS]

00:23:15 ◼   ► shortcomings with all their stuff [TS]

00:23:16 ◼   ► oh you know anytime you can even put [TS]

00:23:18 ◼   ► back in history was never perfect but i [TS]

00:23:21 ◼   ► do think my my thesis from last year [TS]

00:23:23 ◼   ► that blew up so badly with that that [TS]

00:23:25 ◼   ► like it [TS]

00:23:26 ◼   ► yes never been perfect but like the list [TS]

00:23:28 ◼   ► of asterisks just keeps getting longer [TS]

00:23:30 ◼   ► and longer and longer [TS]

00:23:31 ◼   ► I think that has only continued now I [TS]

00:23:34 ◼   ► I'm not personally having as many [TS]

00:23:36 ◼   ► problems now as i did a year ago because [TS]

00:23:38 ◼   ► the the whole discovery d fiasco cause a [TS]

00:23:41 ◼   ► lot of problems for me it's but even [TS]

00:23:44 ◼   ► that even same thing happened back then [TS]

00:23:45 ◼   ► a lot of people say well I don't have [TS]

00:23:46 ◼   ► that problem but I have other problems [TS]

00:23:47 ◼   ► you know and so like everyone has [TS]

00:23:50 ◼   ► different problems anything the reason [TS]

00:23:52 ◼   ► why everyone has enough problems to to [TS]

00:23:55 ◼   ► be agree with these things and they're [TS]

00:23:57 ◼   ► the reason why I think this this is not [TS]

00:24:00 ◼   ► just a perception of of an overall [TS]

00:24:02 ◼   ► quality clients is a real overall [TS]

00:24:04 ◼   ► quality decline is just there [TS]

00:24:06 ◼   ► the world we live in now has so many [TS]

00:24:08 ◼   ► devices so many [TS]

00:24:10 ◼   ► e-services everything is constantly [TS]

00:24:11 ◼   ► changing everything is in flux that it [TS]

00:24:15 ◼   ► is harder now than it's ever been to [TS]

00:24:18 ◼   ► maintain high quality and apples simply [TS]

00:24:21 ◼   ► not doing it like they they are in [TS]

00:24:23 ◼   ► maintaining high quality and it seems [TS]

00:24:25 ◼   ► pretty clear that they can't it is it [TS]

00:24:27 ◼   ► isn't that like they're you know evil or [TS]

00:24:29 ◼   ► stupid it just seems like they can't [TS]

00:24:31 ◼   ► maintain high quality you know actions [TS]

00:24:33 ◼   ► speak louder than words I mean they they [TS]

00:24:34 ◼   ► told me I i love the quote the great [TS]

00:24:36 ◼   ► wall mossberg in response to my [TS]

00:24:38 ◼   ► inquiries about this Apple said quote we [TS]

00:24:41 ◼   ► have dedicated software teams across [TS]

00:24:42 ◼   ► multiple platforms the effort is a [TS]

00:24:44 ◼   ► strong there as it has ever been [TS]

00:24:47 ◼   ► that's probably true but denied any for [TS]

00:24:48 ◼   ► effort that doesn't really yes this I it [TS]

00:24:52 ◼   ► this is a pet peeve of mine [TS]

00:24:53 ◼   ► it drives me nuts whenever I hear some [TS]

00:24:55 ◼   ► late Tim Cook excuse something we're [TS]

00:24:57 ◼   ► saying the teams working really hard on [TS]

00:24:59 ◼   ► that [TS]

00:25:00 ◼   ► yeah because you know what I don't care [TS]

00:25:01 ◼   ► how are the team is working that is your [TS]

00:25:03 ◼   ► problem that is the team's problem that [TS]

00:25:04 ◼   ► is not my problem that is how you talk [TS]

00:25:06 ◼   ► to yourself and your team internally [TS]

00:25:08 ◼   ► that is not how you talk to the public [TS]

00:25:10 ◼   ► because the public doesn't give a crap [TS]

00:25:11 ◼   ► how hard the team is working the public [TS]

00:25:13 ◼   ► cares about results sometimes they care [TS]

00:25:15 ◼   ► that like it seems like you as an apple [TS]

00:25:16 ◼   ► don't care about this and sometimes part [TS]

00:25:18 ◼   ► of the damage control saying no no we [TS]

00:25:19 ◼   ► really do care like as if you can speak [TS]

00:25:21 ◼   ► with all coming but I like I believe [TS]

00:25:22 ◼   ► they really do care like this at [TS]

00:25:24 ◼   ► riverside interview with phil schiller [TS]

00:25:26 ◼   ► we talk about these issues again a whole [TS]

00:25:28 ◼   ► year ago this is not like you know this [TS]

00:25:30 ◼   ► keeps coming around around and I think a [TS]

00:25:32 ◼   ► lot of things in that that interview [TS]

00:25:34 ◼   ► like the all we have the only inside it [TS]

00:25:36 ◼   ► happened like what the hell is actually [TS]

00:25:38 ◼   ► on Apple but the image i have my head of [TS]

00:25:40 ◼   ► what's going on is explained by the the [TS]

00:25:42 ◼   ► the venues that I think they're doing [TS]

00:25:43 ◼   ► badly in one we talked about at length [TS]

00:25:45 ◼   ► is the whole cloud services thing which [TS]

00:25:47 ◼   ► has always been weak at that more things [TS]

00:25:49 ◼   ► are cloud service based and so if [TS]

00:25:50 ◼   ► they're bad cloud services the bad news [TS]

00:25:52 ◼   ► spreads more so let's set that aside for [TS]

00:25:53 ◼   ► a second [TS]

00:25:54 ◼   ► the other thing that the thread that uh [TS]

00:25:56 ◼   ► both groan walmart were talking about in [TS]

00:25:58 ◼   ► this round and not so much what you're [TS]

00:26:00 ◼   ► talking about last year is not really [TS]

00:26:02 ◼   ► like the OS or like something wrong with [TS]

00:26:07 ◼   ► the software in the sense that that uh [TS]

00:26:10 ◼   ► get bugs and stuff like that just like [TS]

00:26:13 ◼   ► application design like your application [TS]

00:26:15 ◼   ► and they don't seem to be as good as it [TS]

00:26:19 ◼   ► used to be there not a simple than I was [TS]

00:26:20 ◼   ► understandable they do weird things [TS]

00:26:21 ◼   ► groups thing was that [TS]

00:26:23 ◼   ► like photos told him 25 photos going to [TS]

00:26:25 ◼   ► be uploaded but he couldn't figure out [TS]

00:26:26 ◼   ► how to tell which 5 photos like it [TS]

00:26:30 ◼   ► application design decisions and the [TS]

00:26:31 ◼   ► reason i think this goes back to [TS]

00:26:33 ◼   ► official entry the reason I think Apple [TS]

00:26:34 ◼   ► probably is less inclined to agree with [TS]

00:26:36 ◼   ► this is that they the metrics they've [TS]

00:26:38 ◼   ► chosen to seems to me the metrics [TS]

00:26:40 ◼   ► they've chosen to put on their software [TS]

00:26:43 ◼   ► references one they don't have a lot of [TS]

00:26:45 ◼   ► good metrics on how well things interact [TS]

00:26:46 ◼   ► with the cloud because obviously it [TS]

00:26:47 ◼   ► works and test and it works when we [TS]

00:26:48 ◼   ► connect to our test server and it works [TS]

00:26:50 ◼   ► man blah blah but then it doesn't work [TS]

00:26:51 ◼   ► on people out in the field or well [TS]

00:26:53 ◼   ► internet demons we don't know what's [TS]

00:26:55 ◼   ► going on right but it seems to me that [TS]

00:26:59 ◼   ► Apple has really concentrated hear this [TS]

00:27:01 ◼   ► from Apple engineers on like it is a [TS]

00:27:03 ◼   ► crasher of something that crashes the [TS]

00:27:04 ◼   ► application that needs to get fixed and [TS]

00:27:06 ◼   ► i think apple software with the past few [TS]

00:27:08 ◼   ► years has crashed way less than has been [TS]

00:27:10 ◼   ► the best I can't remember the last time [TS]

00:27:12 ◼   ► i had like an apple you know application [TS]

00:27:15 ◼   ► or any other iOS on the mac like up a [TS]

00:27:18 ◼   ► crash at all let alone a repeatable [TS]

00:27:19 ◼   ► crash like every time I do this the [TS]

00:27:20 ◼   ► whole app crashes like I really think [TS]

00:27:22 ◼   ► they have really reduced crackers but [TS]

00:27:24 ◼   ► you think that's great isn't it great [TS]

00:27:25 ◼   ► that they reduce crashes right but maybe [TS]

00:27:28 ◼   ► concentrating that has taken their eye [TS]

00:27:30 ◼   ► off of the other balls which is one [TS]

00:27:32 ◼   ► application design which I want to talk [TS]

00:27:34 ◼   ► about a little bit more later have the [TS]

00:27:35 ◼   ► item in the show notes about photos [TS]

00:27:37 ◼   ► right about about like how you make the [TS]

00:27:39 ◼   ► application and to cloud services which [TS]

00:27:41 ◼   ► doesn't show up as a crash just of this [TS]

00:27:42 ◼   ► data doesn't sink and as cloud affects [TS]

00:27:45 ◼   ► every single application we have that [TS]

00:27:46 ◼   ► becomes maddening so what Marco you talk [TS]

00:27:48 ◼   ► about the function hi grandma stuff like [TS]

00:27:49 ◼   ► that you know that the naming service [TS]

00:27:51 ◼   ► just plain doesn't work and that's not [TS]

00:27:53 ◼   ► really a crasher either you have a demon [TS]

00:27:55 ◼   ► was crashing behind-the-scenes you [TS]

00:27:56 ◼   ► wouldn't see it was just stuff doesn't [TS]

00:27:57 ◼   ► work but I I really feel like apple's OS [TS]

00:28:01 ◼   ► and their applications have whale fewer [TS]

00:28:03 ◼   ► crashes and they did back in like an I [TS]

00:28:05 ◼   ► keep going like the leopard a stuffing [TS]

00:28:06 ◼   ► everything to crash all the time as I go [TS]

00:28:08 ◼   ► you know everything the classic mac OS [TS]

00:28:10 ◼   ► today is going back father like that [TS]

00:28:12 ◼   ► they've made such progress that they [TS]

00:28:14 ◼   ► must feel really good about themselves [TS]

00:28:15 ◼   ► internally and their metrics must be all [TS]

00:28:16 ◼   ► looking up but they don't realize that [TS]

00:28:17 ◼   ► crap this point doesn't work to perform [TS]

00:28:19 ◼   ► the desired function either because the [TS]

00:28:20 ◼   ► app is designed wrong or because it's [TS]

00:28:23 ◼   ► trying to connect some cloud service in [TS]

00:28:24 ◼   ► doing the wrong thing and people just [TS]

00:28:25 ◼   ► have no recourse and stare at the screen [TS]

00:28:27 ◼   ► and help their note will appear it is it [TS]

00:28:29 ◼   ► was very clear to me last year I I kept [TS]

00:28:32 ◼   ► hearing from from people here and there [TS]

00:28:34 ◼   ► Secondhand [TS]

00:28:35 ◼   ► you know that i keep hearing that like [TS]

00:28:37 ◼   ► internally Apple was caught by surprise [TS]

00:28:39 ◼   ► that article was getting traction [TS]

00:28:42 ◼   ► because they thought everything was fine [TS]

00:28:44 ◼   ► because by their metrics everything was [TS]

00:28:47 ◼   ► better than ever been and you know it [TS]

00:28:50 ◼   ► that's great if if your metrics cover [TS]

00:28:53 ◼   ► everything but nobody's mattress cover [TS]

00:28:54 ◼   ► everything that's impossible and and so [TS]

00:28:56 ◼   ► eat in reality you optimize for the [TS]

00:28:59 ◼   ► metrics you know and the AIC Apple doing [TS]

00:29:01 ◼   ► this a lot recently I don't know if [TS]

00:29:03 ◼   ► that's a tip thing or that started [TS]

00:29:05 ◼   ► before you know before 10 was in charge [TS]

00:29:06 ◼   ► but it seems like apples really heavily [TS]

00:29:08 ◼   ► it you know into data-driven [TS]

00:29:10 ◼   ► decision-making now and and i think [TS]

00:29:12 ◼   ► there's so many flaws with that and this [TS]

00:29:15 ◼   ► number one starts with like what is the [TS]

00:29:17 ◼   ► data you're basing decisions on and is [TS]

00:29:19 ◼   ► it is that telling the whole story is [TS]

00:29:20 ◼   ► that accurate being gamed you know [TS]

00:29:23 ◼   ► things like that it as these problems [TS]

00:29:24 ◼   ► are very challenging any kind of [TS]

00:29:25 ◼   ► organization that tries to measure [TS]

00:29:27 ◼   ► anything and I think we're just seeing [TS]

00:29:29 ◼   ► the the the ways that falls down you [TS]

00:29:32 ◼   ► know and and one of the ways that falls [TS]

00:29:33 ◼   ► on is like if they're measuring quality [TS]

00:29:35 ◼   ► by number of crashes well there's a lot [TS]

00:29:38 ◼   ► of bugs that don't cause crashes and it [TS]

00:29:41 ◼   ► doesn't seem like we're reducing those [TS]

00:29:43 ◼   ► and in fact we seem to be increasing [TS]

00:29:45 ◼   ► them and I just as you mentioned with [TS]

00:29:47 ◼   ► services like that so many of the bugs [TS]

00:29:50 ◼   ► that I see now you know that discovery [TS]

00:29:52 ◼   ► Diaz is fixed as far as i know most of [TS]

00:29:55 ◼   ► the bugs I see now are with our [TS]

00:29:57 ◼   ► interactions with Apple services on in [TS]

00:30:00 ◼   ► some way you know whether it's the apple [TS]

00:30:02 ◼   ► TV trying to play media from itunes and [TS]

00:30:05 ◼   ► failing for god knows why or showing a [TS]

00:30:07 ◼   ► bunch of your password dialogues on the [TS]

00:30:09 ◼   ► phone for each store purchases or [TS]

00:30:10 ◼   ► anything weird stuff like that it seems [TS]

00:30:13 ◼   ► like it's the interaction with the [TS]

00:30:14 ◼   ► services that is that has fallen down so [TS]

00:30:16 ◼   ► badly not and we will we will definitely [TS]

00:30:19 ◼   ► talk about design flaws because that's [TS]

00:30:21 ◼   ► that's a separate category but the [TS]

00:30:22 ◼   ► actual like failures and bugs so often [TS]

00:30:25 ◼   ► our service related that people actually [TS]

00:30:26 ◼   ► hitting here that that I I don't think [TS]

00:30:30 ◼   ► apple is measuring the right things if [TS]

00:30:32 ◼   ► if they don't think there's a problem [TS]

00:30:34 ◼   ► then their metrics are problem and like [TS]

00:30:37 ◼   ► the seat of the pants thing like the way [TS]

00:30:39 ◼   ► that we would imagine in the fantasy [TS]

00:30:40 ◼   ► scenarios like how does apple have such [TS]

00:30:42 ◼   ► great quality well it's because Steve [TS]

00:30:44 ◼   ► Jobs uses the products and if anything [TS]

00:30:46 ◼   ► goes wrong for him [TS]

00:30:47 ◼   ► comes back and yells at people and they [TS]

00:30:49 ◼   ► fix it right that's the silly fairy tale [TS]

00:30:51 ◼   ► of how quality was maintained back into [TS]

00:30:52 ◼   ► Steve Jobs days but the reason that [TS]

00:30:54 ◼   ► fairytale works for us is because we can [TS]

00:30:56 ◼   ► picture in our mind like this thing [TS]

00:30:59 ◼   ► everyone ask ourselves like don't these [TS]

00:31:00 ◼   ► guys that Apple actually use their [TS]

00:31:01 ◼   ► products again I got up to go back to [TS]

00:31:03 ◼   ► contact syncing which is you would think [TS]

00:31:06 ◼   ► the simplest possible thing very small [TS]

00:31:08 ◼   ► very bounded data set not complicated [TS]

00:31:11 ◼   ► data it's basically all text right and [TS]

00:31:14 ◼   ► it just want to have the same contact [TS]

00:31:16 ◼   ► you want to enter contact on your phone [TS]

00:31:17 ◼   ► have a shop on your mac and enter [TS]

00:31:19 ◼   ► content in your mac and show up on your [TS]

00:31:20 ◼   ► phone you just want them to be in sync [TS]

00:31:21 ◼   ► with each other like it maybe you have [TS]

00:31:23 ◼   ► an iPad admit but it just it just seems [TS]

00:31:25 ◼   ► like it should be a problem that is so [TS]

00:31:26 ◼   ► incredibly boring and licked that just [TS]

00:31:28 ◼   ► works every time and yet pretty much [TS]

00:31:30 ◼   ► once every 1.5 years my wife comes to me [TS]

00:31:33 ◼   ► and says I entered some contact here and [TS]

00:31:35 ◼   ► it's not showing up there and then i [TS]

00:31:36 ◼   ► have to do a bunch of rain dances to [TS]

00:31:38 ◼   ► make that work and I'm like seriously [TS]

00:31:40 ◼   ► i'm doing this again this is happening [TS]

00:31:42 ◼   ► again it's contact something like you [TS]

00:31:44 ◼   ► think taught doesn't Tim Cook have [TS]

00:31:46 ◼   ► contacts in his phone doesn't he like [TS]

00:31:49 ◼   ► when he's on his phone [TS]

00:31:50 ◼   ► enter someone's contact information and [TS]

00:31:52 ◼   ► then come back and go on his iPad at [TS]

00:31:54 ◼   ► work and be pissed that contact [TS]

00:31:57 ◼   ► information isn't there like that's not [TS]

00:31:59 ◼   ► a crasher but that should show up as hey [TS]

00:32:01 ◼   ► contacts doesn't work to for the job [TS]

00:32:05 ◼   ► that it's supposed to do and then of [TS]

00:32:07 ◼   ► course he has no recourse because you [TS]

00:32:08 ◼   ► just sit there you stare at like maybe [TS]

00:32:10 ◼   ► the contact will show up eventually [TS]

00:32:11 ◼   ► should I try signing out of iCloud and [TS]

00:32:14 ◼   ► deleting all my local data on the device [TS]

00:32:16 ◼   ► but what should I just be no first you [TS]

00:32:18 ◼   ► gotta do all the stuff of like backing [TS]

00:32:20 ◼   ► up all your cart like I've done this so [TS]

00:32:22 ◼   ► many times I know all the steps there's [TS]

00:32:23 ◼   ► no way in hell regular persons gonna do [TS]

00:32:25 ◼   ► all these things that you just you just [TS]

00:32:26 ◼   ► sit there and you stare at it and that [TS]

00:32:28 ◼   ► stuff like that with services but how do [TS]

00:32:30 ◼   ► you put a metric on that the only metric [TS]

00:32:32 ◼   ► is Steve Jobs tried to enter contact and [TS]

00:32:34 ◼   ► got mad and came and yelled to people [TS]

00:32:35 ◼   ► like I don't know how you like cloud [TS]

00:32:39 ◼   ► services company you need to measure [TS]

00:32:40 ◼   ► that and I need to get good at measuring [TS]

00:32:41 ◼   ► that but apple doesn't seem to like it [TS]

00:32:43 ◼   ► when problems like that happened for a [TS]

00:32:45 ◼   ► for a problem domain that I think should [TS]

00:32:49 ◼   ► have been solved like decades ago it [TS]

00:32:52 ◼   ► just it makes me lose faith in [TS]

00:32:53 ◼   ► everything else if i can get contacts [TS]

00:32:55 ◼   ► right let's forget about the complicated [TS]

00:32:57 ◼   ► stuff that just [TS]

00:32:58 ◼   ► they just spend the next five years [TS]

00:33:01 ◼   ► saying contacts will always work like I [TS]

00:33:03 ◼   ► don't even talk about like little things [TS]

00:33:05 ◼   ► complicated scenarios simultaneous use [TS]

00:33:07 ◼   ► I'm just saying like you enter it on [TS]

00:33:09 ◼   ► your phone you come back five hours [TS]

00:33:10 ◼   ► later you look on your mac and it's not [TS]

00:33:12 ◼   ► there and you don't know why you wait [TS]

00:33:13 ◼   ► two days and it still doesn't show up [TS]

00:33:15 ◼   ► and you just scratching your head and [TS]

00:33:17 ◼   ► that makes me want to just scream [TS]

00:33:19 ◼   ► you know it's funny because my contacts [TS]

00:33:22 ◼   ► saying to my knowledge has always worked [TS]

00:33:24 ◼   ► perfectly [TS]

00:33:25 ◼   ► I never run into the iMessage problems [TS]

00:33:27 ◼   ► that so many people run into however [TS]

00:33:30 ◼   ► earlier today I was trying to airplay [TS]

00:33:33 ◼   ► something to our brand new Apple TV and [TS]

00:33:36 ◼   ► I cannot think of a device in the house [TS]

00:33:39 ◼   ► that isn't on the latest and greatest [TS]

00:33:42 ◼   ► version of iOS or 40 s 10 and i go to [TS]

00:33:46 ◼   ► airplay to my apple TV and I see family [TS]

00:33:48 ◼   ► room space / n for print [TS]

00:33:50 ◼   ► its back you know the house has been [TS]

00:33:55 ◼   ► infected [TS]

00:33:56 ◼   ► clearly the only option is to burn it [TS]

00:33:57 ◼   ► down and started you know did the [TS]

00:34:00 ◼   ► airplay work though that is the real [TS]

00:34:01 ◼   ► quick yeah it did [TS]

00:34:02 ◼   ► well then consider yourself lucky yeah [TS]

00:34:04 ◼   ► exactly I don't know it's I feel like [TS]

00:34:08 ◼   ► what you guys have said is is my [TS]

00:34:11 ◼   ► experience as well like it used to be [TS]

00:34:13 ◼   ► that I would have almost no glitches or [TS]

00:34:16 ◼   ► random errors or issues that would [TS]

00:34:19 ◼   ► happen from time to time but very rarely [TS]

00:34:21 ◼   ► and i feel like and i don't have a list [TS]

00:34:24 ◼   ► in front of me or anything like that and [TS]

00:34:25 ◼   ► maybe I'm just allowing myself to be [TS]

00:34:27 ◼   ► influenced by what you know the press is [TS]

00:34:29 ◼   ► saying but I really didn't really do [TS]

00:34:31 ◼   ► feel like I'm seeing a lot more small [TS]

00:34:34 ◼   ► issues these days and sometimes big [TS]

00:34:37 ◼   ► issues like the imac the first time Mac [TS]

00:34:39 ◼   ► I just seen these issues from time to [TS]

00:34:41 ◼   ► time that I never used to see before and [TS]

00:34:43 ◼   ► you know area and my parents are coming [TS]

00:34:46 ◼   ► to me and saying oh this isn't working [TS]

00:34:48 ◼   ► right what can I do and my answer has [TS]

00:34:51 ◼   ► been a very said shrug a lot more often [TS]

00:34:54 ◼   ► lately than it ever was in the past [TS]

00:34:56 ◼   ► because because what can you do like [TS]

00:34:59 ◼   ► that's that's the thing with these with [TS]

00:35:01 ◼   ► these signatures and at to bring up [TS]

00:35:02 ◼   ► another had recently on a podcast i [TS]

00:35:03 ◼   ► think was the talk show remember that [TS]

00:35:05 ◼   ► song was talking like oh i just use the [TS]

00:35:06 ◼   ► Apple bundle notes app which is improved [TS]

00:35:08 ◼   ► tremendously in capability you know like [TS]

00:35:10 ◼   ► and all the drawings know [TS]

00:35:11 ◼   ► sap and you can do like rich text and [TS]

00:35:13 ◼   ► pictures and all the stuff and it [TS]

00:35:14 ◼   ► doesn't use imap is a storage back and [TS]

00:35:16 ◼   ► it's like a modern full-fledged notes [TS]

00:35:17 ◼   ► application so I'm using it so much more [TS]

00:35:19 ◼   ► I practically I practically use it as [TS]

00:35:21 ◼   ► they were saying I practically use it as [TS]

00:35:22 ◼   ► a like as a replacement for like paste [TS]

00:35:24 ◼   ► potter like those copy and paste things [TS]

00:35:25 ◼   ► where you will essentially copy [TS]

00:35:27 ◼   ► something on your phone you want to be [TS]

00:35:28 ◼   ► able to see to paste it on your mac so [TS]

00:35:30 ◼   ► just entering the notes and then you [TS]

00:35:33 ◼   ► know put down the phone half a second [TS]

00:35:34 ◼   ► later launched notes on their mac and [TS]

00:35:36 ◼   ► they know they just put on the phone is [TS]

00:35:37 ◼   ► on their mac and they're all amazed at [TS]

00:35:38 ◼   ► how fast it sinks and that's success [TS]

00:35:41 ◼   ► story that's the way it should be for [TS]

00:35:42 ◼   ► all these things you say it's not on the [TS]

00:35:43 ◼   ► data I just tasted like a URL for [TS]

00:35:45 ◼   ► instance and notes on my phone and then [TS]

00:35:47 ◼   ► i'm going to open notes on my mac and [TS]

00:35:49 ◼   ► that you are all be sitting there [TS]

00:35:50 ◼   ► well i also have a notes document in the [TS]

00:35:51 ◼   ► Apple official notice application which [TS]

00:35:53 ◼   ► one do you use this is just a bunch of [TS]

00:35:54 ◼   ► URLs that I frequently tweeted people [TS]

00:35:56 ◼   ► because they'll ask like hey where's [TS]

00:35:57 ◼   ► cases blog post on all the toasters you [TS]

00:35:59 ◼   ► reviewed or something and I don't have [TS]

00:36:00 ◼   ► to find the Euro against I go to the [TS]

00:36:01 ◼   ► notes thing and added that URL note I'd [TS]

00:36:05 ◼   ► remember a couple weeks ago ahead of it [TS]

00:36:06 ◼   ► and then several days later I went to my [TS]

00:36:09 ◼   ► mac and you know someone someone asked a [TS]

00:36:11 ◼   ► question about something was going to [TS]

00:36:12 ◼   ► reply with the URL and I open notes on [TS]

00:36:13 ◼   ► my mac and the euros no it wasn't there [TS]

00:36:15 ◼   ► and so I picked up my phone on my desk [TS]

00:36:17 ◼   ► where I had added the notes like several [TS]

00:36:19 ◼   ► days earlier and look at it on my phone [TS]

00:36:21 ◼   ► because you're almost there like did I [TS]

00:36:23 ◼   ► add it to the local only one because [TS]

00:36:25 ◼   ► they notice the cloud and local ones [TS]

00:36:26 ◼   ► nope it's in the cloud 1i put the phone [TS]

00:36:28 ◼   ► down and look back at the notes [TS]

00:36:30 ◼   ► application the mac and i went to the [TS]

00:36:31 ◼   ► iCloud system preferences yeah notes is [TS]

00:36:33 ◼   ► checked you know and it's sinking or [TS]

00:36:35 ◼   ► whatever and I quick notes and I forgot [TS]

00:36:38 ◼   ► about it the next day I came back again [TS]

00:36:39 ◼   ► launch notes to get URL the URL note [TS]

00:36:42 ◼   ► wasn't there [TS]

00:36:43 ◼   ► there's no like refresh button to click [TS]

00:36:45 ◼   ► there's nothing to be done except for I [TS]

00:36:47 ◼   ► could have signed out to iCloud or [TS]

00:36:48 ◼   ► unchecked and recheck the notes thing or [TS]

00:36:50 ◼   ► whatever but I'm like what does a [TS]

00:36:52 ◼   ► regular person do in this scenario and I [TS]

00:36:55 ◼   ► thought about something like Dropbox [TS]

00:36:56 ◼   ► where when i launched dropbox on my mac [TS]

00:36:59 ◼   ► a bunch of little spinners are on a [TS]

00:37:01 ◼   ► bunch of little badge appear on icons [TS]

00:37:03 ◼   ► and at a certain point it's think like I [TS]

00:37:05 ◼   ► know when I launch it sinks everything [TS]

00:37:06 ◼   ► in my dropbox when a little bad just [TS]

00:37:08 ◼   ► gone from the the Dropbox icon I on your [TS]

00:37:10 ◼   ► bar i have some faith based on years of [TS]

00:37:12 ◼   ► experience the dropbox is satisfied that [TS]

00:37:15 ◼   ► is successfully sync everything to my [TS]

00:37:16 ◼   ► computer right to quit dropbox and [TS]

00:37:19 ◼   ► relaunch it [TS]

00:37:19 ◼   ► I know that I'm launching would say I [TS]

00:37:21 ◼   ► better make sure everything in the [TS]

00:37:22 ◼   ► dropbox is up-to-date and then we'll [TS]

00:37:23 ◼   ► show a little spinner and then [TS]

00:37:24 ◼   ► will go away and you with notes on my [TS]

00:37:26 ◼   ► Mac when i launched it if the note i [TS]

00:37:28 ◼   ► expect to be there isn't there by Casey [TS]

00:37:30 ◼   ► said I don't shrug my shoulders you know [TS]

00:37:32 ◼   ► and like and so I just quit that quick [TS]

00:37:35 ◼   ► notes and then I came back a couple days [TS]

00:37:36 ◼   ► later and Washington and my euro note [TS]

00:37:38 ◼   ► was there like that's it that's not what [TS]

00:37:41 ◼   ► that's not a six it wasn't because no [TS]

00:37:42 ◼   ► crashes apples metrics muscle great on [TS]

00:37:44 ◼   ► that right but it [TS]

00:37:46 ◼   ► what what's happening why like I don't [TS]

00:37:49 ◼   ► think yeah it's madness and especially [TS]

00:37:52 ◼   ► for something you hear other people you [TS]

00:37:54 ◼   ► know saying great things about like when [TS]

00:37:56 ◼   ► it works just like this is awesome [TS]

00:37:58 ◼   ► because you're excited the same way the [TS]

00:37:59 ◼   ► people except i want to be boring like [TS]

00:38:01 ◼   ► Dropbox where maybe it's not the most [TS]

00:38:02 ◼   ► efficient and fanciest thing in the [TS]

00:38:04 ◼   ► world but over years of use you know and [TS]

00:38:06 ◼   ► dropbox s squared corners where it saves [TS]

00:38:08 ◼   ► you're conflicted copy with this weird [TS]

00:38:09 ◼   ► parenthetical name and it can get [TS]

00:38:11 ◼   ► confusing and complicated scenarios all [TS]

00:38:13 ◼   ► i wanted the easy scenarios to be so [TS]

00:38:15 ◼   ► boring that I never think about them [TS]

00:38:17 ◼   ► I don't launch dropbox with trepidation [TS]

00:38:19 ◼   ► wondering if the data that I expect to [TS]

00:38:21 ◼   ► be there will be there even when I run [TS]

00:38:23 ◼   ► out of my quota or whatever it puts a [TS]

00:38:25 ◼   ► little red badge icon and all i have to [TS]

00:38:27 ◼   ► do is free up a little bit of space and [TS]

00:38:30 ◼   ► it notices that afraid of space and [TS]

00:38:31 ◼   ► every sinks things like it should just [TS]

00:38:34 ◼   ► be boring right it shouldn't be this [TS]

00:38:36 ◼   ► mysterious roll of the dice and then [TS]

00:38:38 ◼   ► when it does work you have no idea why [TS]

00:38:40 ◼   ► it started working this little guy [TS]

00:38:41 ◼   ► didn't even try to debug this entry [TS]

00:38:42 ◼   ► changes i think i went like a week a [TS]

00:38:44 ◼   ► week and a half with that that one note [TS]

00:38:46 ◼   ► that i added on my phone not appear on [TS]

00:38:48 ◼   ► my mac and eventually it appeared and I [TS]

00:38:50 ◼   ► have no idea why and so that's why i [TS]

00:38:52 ◼   ► like you know like Casey one of my [TS]

00:38:53 ◼   ► relatives ask me questions like I'll [TS]

00:38:56 ◼   ► take it to the apple genius like I don't [TS]

00:38:57 ◼   ► want to do the rain dance for them [TS]

00:38:58 ◼   ► there's no obvious solution they're not [TS]

00:39:00 ◼   ► doing anything wrong as users it's just [TS]

00:39:01 ◼   ► it's just the constant source of [TS]

00:39:04 ◼   ► frustration for things that should be [TS]

00:39:05 ◼   ► boring at this point and I i give Apple [TS]

00:39:07 ◼   ► total pass at the edge of the envelope [TS]

00:39:08 ◼   ► we're pushing on looking complicated [TS]

00:39:10 ◼   ► things I give them passing like Siri [TS]

00:39:12 ◼   ► that's really hard to do natural [TS]

00:39:14 ◼   ► language like just you know make easy [TS]

00:39:17 ◼   ► things easy to make hard things possible [TS]

00:39:19 ◼   ► to throw out more you know pearl [TS]

00:39:20 ◼   ► catchphrases right easy things are not [TS]

00:39:23 ◼   ► easy [TS]

00:39:24 ◼   ► a lot of the time even when are things [TS]

00:39:26 ◼   ► are possible seems to be no connection [TS]

00:39:28 ◼   ► between them and my favorite persistent [TS]

00:39:31 ◼   ► bug that was around for a long time and [TS]

00:39:34 ◼   ► then resolved itself and is now come [TS]

00:39:35 ◼   ► back rearing its ugly head [TS]

00:39:37 ◼   ► crippling my ability to respond quickly [TS]

00:39:40 ◼   ► and easily with emoji is the keyboard [TS]

00:39:43 ◼   ► text replacement that's built into the [TS]

00:39:45 ◼   ► system that's all sing to the iCloud as [TS]

00:39:46 ◼   ► far as I'm aware so this is in if you're [TS]

00:39:48 ◼   ► on the mac system preferences keyboard [TS]

00:39:51 ◼   ► and then the text tab i use these to [TS]

00:39:53 ◼   ► quickly type emoji that i use constantly [TS]

00:39:56 ◼   ► and when I got the new imac none of them [TS]

00:39:58 ◼   ► synced there's still as far as i can [TS]

00:40:00 ◼   ► tell syncing between my iOS devices they [TS]

00:40:03 ◼   ► used to sync between my iOS devices and [TS]

00:40:05 ◼   ► my mac but now they're not syncing with [TS]

00:40:08 ◼   ► my mac and i have no course of action to [TS]

00:40:11 ◼   ► diagnose i have no way to figure it out [TS]

00:40:13 ◼   ► I there's nothing I can do to fix this [TS]

00:40:15 ◼   ► I just hope ya all you've got the other [TS]

00:40:17 ◼   ► rain dances because you know what the [TS]

00:40:19 ◼   ► rain dances are no sign of iCloud [TS]

00:40:21 ◼   ► disable that sinking delete and recreate [TS]

00:40:23 ◼   ► your account like all these things [TS]

00:40:24 ◼   ► you're trying to basically kick the [TS]

00:40:26 ◼   ► thing into gear to say go do that thing [TS]

00:40:28 ◼   ► that you think you need to do with you [TS]

00:40:30 ◼   ► synchronize data because you have a [TS]

00:40:32 ◼   ► sneaking suspicion that it thinks it's [TS]

00:40:34 ◼   ► synchronized but you know it's not as [TS]

00:40:35 ◼   ► you can see your emotion shortcuts but [TS]

00:40:37 ◼   ► it thinks it's done you think that this [TS]

00:40:38 ◼   ► thinks there's nothing to do [TS]

00:40:40 ◼   ► yep that's exactly right but also like [TS]

00:40:42 ◼   ► that the rain dances that that you know [TS]

00:40:45 ◼   ► like you know Johnny's like you know you [TS]

00:40:46 ◼   ► said you send people to the genius like [TS]

00:40:47 ◼   ► the Jesus can't do anything really are [TS]

00:40:50 ◼   ► but I want them to walk through [TS]

00:40:52 ◼   ► yeah I want them to walk through the [TS]

00:40:53 ◼   ► steps I don't want to be the one walking [TS]

00:40:54 ◼   ► through right and those steps are [TS]

00:40:56 ◼   ► horrible like if now if anything [TS]

00:40:58 ◼   ► involved either like restoring your [TS]

00:41:00 ◼   ► phone or even like standing in and out [TS]

00:41:03 ◼   ► of iCloud that it with modern computers [TS]

00:41:06 ◼   ► and modern devices if you bought into [TS]

00:41:08 ◼   ► Apple ecosystem if you use photos if you [TS]

00:41:10 ◼   ► use music signing out of iCloud is an [TS]

00:41:14 ◼   ► incredibly destructive action you should [TS]

00:41:16 ◼   ► never ever ever have to do that unless [TS]

00:41:19 ◼   ► you're like selling a computer like the [TS]

00:41:22 ◼   ► inside of my clan before the whole thing [TS]

00:41:23 ◼   ► signing out of an iCloud on a modern Mac [TS]

00:41:26 ◼   ► if you have stuff in in photos music and [TS]

00:41:28 ◼   ► everything and you using all the second [TS]

00:41:29 ◼   ► everything that is risky it is [TS]

00:41:32 ◼   ► complicated it is time consuming it can [TS]

00:41:35 ◼   ► possibly waste a ton of bandwidth you [TS]

00:41:36 ◼   ► might lose data if you don't do it right [TS]

00:41:38 ◼   ► they don't necessarily work [TS]

00:41:40 ◼   ► yes it and all those the sad part is [TS]

00:41:42 ◼   ► unfortunately how often it does actually [TS]

00:41:43 ◼   ► solve the problem but although when it [TS]

00:41:45 ◼   ► does solve that I was feeling so i'll [TS]

00:41:47 ◼   ► see you guys here [TS]

00:41:48 ◼   ► in a month when it doesn't work again [TS]

00:41:50 ◼   ► because it's not like you actually solve [TS]

00:41:51 ◼   ► the problem you just restarted the [TS]

00:41:54 ◼   ► counter and when things will go awry [TS]

00:41:55 ◼   ► looks like and so it to me like it if [TS]

00:41:58 ◼   ► anybody at apple is considering a [TS]

00:42:00 ◼   ► success when you can solve the problem [TS]

00:42:02 ◼   ► by standing outside of McKinley no that [TS]

00:42:03 ◼   ► is not a success that that is a that is [TS]

00:42:05 ◼   ► like you you saved your butt on that [TS]

00:42:08 ◼   ► particular instance of that bug by [TS]

00:42:10 ◼   ► putting people through a really really [TS]

00:42:11 ◼   ► invasive process but that should not be [TS]

00:42:15 ◼   ► standard operating procedure [TS]

00:42:17 ◼   ► you should not have people not only [TS]

00:42:20 ◼   ► having to do this you having to sign up [TS]

00:42:22 ◼   ► senator michael and delete all the crap [TS]

00:42:24 ◼   ► and reciting back in and put out getting [TS]

00:42:25 ◼   ► down tree down other crap or have to [TS]

00:42:28 ◼   ► restore your phone which is even worse [TS]

00:42:30 ◼   ► than all that like you shouldn't have [TS]

00:42:32 ◼   ► people doing this on a routine basis to [TS]

00:42:35 ◼   ► solve seemingly random and some but [TS]

00:42:37 ◼   ► frequent problems because a that's [TS]

00:42:40 ◼   ► really destructive now and be once [TS]

00:42:42 ◼   ► people get into that habit it's like [TS]

00:42:44 ◼   ► putting all the apps in the app switcher [TS]

00:42:45 ◼   ► ones that habit years from now people [TS]

00:42:48 ◼   ► are going to still be doing this thing [TS]

00:42:50 ◼   ► that's going to solve all their problems [TS]

00:42:51 ◼   ► that like that's gonna be like what-what [TS]

00:42:53 ◼   ► annoying power users tell their [TS]

00:42:55 ◼   ► relatives are you you've got to restore [TS]

00:42:57 ◼   ► your phone oh you gotta sign and send [TS]

00:42:58 ◼   ► out of my clothes I can like that causes [TS]

00:43:00 ◼   ► damage for years to come in in people's [TS]

00:43:03 ◼   ► superstitions way beyond you stop need [TS]

00:43:04 ◼   ► it will be a time when you stop needing [TS]

00:43:06 ◼   ► these horrible solutions so it really is [TS]

00:43:09 ◼   ► a long-term damage being done here in so [TS]

00:43:12 ◼   ► many ways you know it with the quality [TS]

00:43:14 ◼   ► issues and and with the remedies and [TS]

00:43:16 ◼   ► everything I I just get the feeling and [TS]

00:43:18 ◼   ► i hope i'm wrong i hope this is to put [TS]

00:43:20 ◼   ► on a good face because they don't really [TS]

00:43:21 ◼   ► share a lot but I just get the feeling [TS]

00:43:23 ◼   ► that Apple is either oblivious or in [TS]

00:43:27 ◼   ► denial to these problems and also that [TS]

00:43:30 ◼   ► their defensive they're very that what I [TS]

00:43:32 ◼   ► hear from Apple people they're usually [TS]

00:43:33 ◼   ► very defensive about how well they're [TS]

00:43:36 ◼   ► doing and they think they're doing a lot [TS]

00:43:37 ◼   ► better than I think they're doing [TS]

00:43:39 ◼   ► maybe I'm just build these lucky person [TS]

00:43:41 ◼   ► in the world but it sounds like [TS]

00:43:42 ◼   ► everybody has these stories about random [TS]

00:43:45 ◼   ► stuff that just doesn't work right for [TS]

00:43:46 ◼   ► them or has failed for them or or has [TS]

00:43:48 ◼   ► has done bad things like this is a big [TS]

00:43:52 ◼   ► problem and I i won't i won't be the you [TS]

00:43:55 ◼   ► know the I won't have my best and say [TS]

00:43:57 ◼   ► well either it's real or there's a [TS]

00:43:59 ◼   ► perception problem [TS]

00:44:00 ◼   ► no it's a real problem like this is a [TS]

00:44:02 ◼   ► this is obviously like this is way too [TS]

00:44:04 ◼   ► big and widespread to be just a [TS]

00:44:06 ◼   ► perception problem I i heard earlier i [TS]

00:44:09 ◼   ► write a blog post forget I'm sorry [TS]

00:44:10 ◼   ► forget where it was but somebody was [TS]

00:44:12 ◼   ► saying like you know modern microsoft [TS]

00:44:13 ◼   ► stuff is no better for that it's a huge [TS]

00:44:15 ◼   ► mess with them to or like you can look [TS]

00:44:17 ◼   ► at other makers you can look at [TS]

00:44:18 ◼   ► Microsoft Google you know you can you [TS]

00:44:21 ◼   ► can say oh well everybody has problems [TS]

00:44:22 ◼   ► that is also not a defense like yeah [TS]

00:44:25 ◼   ► everybody has problems you know what [TS]

00:44:27 ◼   ► everybody else makes crappy pcs doesn't [TS]

00:44:29 ◼   ► mean the mat can be crappy you know if [TS]

00:44:31 ◼   ► that's not how Apple works that's not [TS]

00:44:32 ◼   ► why he was use apple stuff so you like [TS]

00:44:35 ◼   ► that that's not good enough and there [TS]

00:44:37 ◼   ► are examples of things that are better [TS]

00:44:39 ◼   ► like it's not like this I know nobody is [TS]

00:44:41 ◼   ► better [TS]

00:44:41 ◼   ► that's not true I just named on dropbox [TS]

00:44:43 ◼   ► dropbox is better at singing files [TS]

00:44:44 ◼   ► everything right you know it's like it [TS]

00:44:46 ◼   ► seems like apple fruit from what they [TS]

00:44:49 ◼   ► project the outside world again whether [TS]

00:44:52 ◼   ► this reflects their internal thing or [TS]

00:44:53 ◼   ► not I don't know but what they protect [TS]

00:44:55 ◼   ► the outside world is everything's fine [TS]

00:44:58 ◼   ► we're working really hard on it and [TS]

00:45:00 ◼   ► everything's fine [TS]

00:45:01 ◼   ► like that's the business like that is [TS]

00:45:03 ◼   ► what we hear from apple and the reality [TS]

00:45:05 ◼   ► is that everything is not fine and i I [TS]

00:45:07 ◼   ► just I really really hope that they see [TS]

00:45:09 ◼   ► that because all I hear from them [TS]

00:45:11 ◼   ► usually is defensive pneus our second [TS]

00:45:14 ◼   ► sponsor this week is Casper Casper is an [TS]

00:45:17 ◼   ► online retailer premium mattresses for a [TS]

00:45:19 ◼   ► fraction of the price the mattress [TS]

00:45:21 ◼   ► industry has forced customers [TS]

00:45:22 ◼   ► independent aureus lehigh markups for [TS]

00:45:24 ◼   ► really weird products Casper is [TS]

00:45:26 ◼   ► revolutionising the mattress industry by [TS]

00:45:28 ◼   ► cutting the closet dealing with [TS]

00:45:29 ◼   ► retailers and showrooms and passionate [TS]

00:45:31 ◼   ► savings directly onto you the consumer [TS]

00:45:33 ◼   ► casters mattresses are one-of-a-kind [TS]

00:45:35 ◼   ► it's a new hybrid mattress that combines [TS]

00:45:38 ◼   ► premium latex foam with memory foam for [TS]

00:45:41 ◼   ► just the right sink just the right [TS]

00:45:43 ◼   ► balance these technologies come together [TS]

00:45:45 ◼   ► for better night and brighter days now [TS]

00:45:47 ◼   ► mattresses you might think buying a [TS]

00:45:49 ◼   ► mattress on line is crazy and it [TS]

00:45:51 ◼   ► honestly does sound kind of crazy but [TS]

00:45:53 ◼   ► they know that too and they have you [TS]

00:45:55 ◼   ► covered so here so that here's how this [TS]

00:45:56 ◼   ► works you bycatch matters they delivered [TS]

00:45:58 ◼   ► to you in a box that sounds like a [TS]

00:46:00 ◼   ► filing cabinet it's not a not like a [TS]

00:46:01 ◼   ► master size box it's it's kind of [TS]

00:46:03 ◼   ► compressed in there you take it out it [TS]

00:46:05 ◼   ► like expand into the room and then you [TS]

00:46:07 ◼   ► have a dry matter so shipping not a [TS]

00:46:09 ◼   ► problem you try it out you can try it [TS]

00:46:12 ◼   ► for a hundred Knights you can sleep on [TS]

00:46:14 ◼   ► it risk free for a hundred night so you [TS]

00:46:15 ◼   ► don't have to [TS]

00:46:16 ◼   ► just like line in the showroom for five [TS]

00:46:18 ◼   ► seconds and decide well do I want to [TS]

00:46:20 ◼   ► like this for the next 15 years [TS]

00:46:21 ◼   ► no you can just take it out and sleep on [TS]

00:46:24 ◼   ► it for up to a hundred knights and if [TS]

00:46:26 ◼   ► you like it [TS]

00:46:27 ◼   ► great you're done if you don't like it [TS]

00:46:29 ◼   ► if it's not for you you just call him up [TS]

00:46:31 ◼   ► and tell him sorry sorry it doesn't work [TS]

00:46:32 ◼   ► didn't work out for me it's not right [TS]

00:46:33 ◼   ► for me and they arranged for a free [TS]

00:46:36 ◼   ► painless return it is totally risk-free [TS]

00:46:38 ◼   ► and we've heard from people on both [TS]

00:46:40 ◼   ► sides [TS]

00:46:40 ◼   ► we've heard from so many people who have [TS]

00:46:42 ◼   ► their customers and who love them and [TS]

00:46:44 ◼   ► we've actually heard from a few who said [TS]

00:46:45 ◼   ► you know what it didn't work out for me [TS]

00:46:47 ◼   ► it wasn't what I wanted and I called [TS]

00:46:48 ◼   ► ahead and I returned it and those people [TS]

00:46:51 ◼   ► had such a great experiences even [TS]

00:46:53 ◼   ► returning it that they thought to email [TS]

00:46:55 ◼   ► us and say you know what they're really [TS]

00:46:56 ◼   ► great even if you returned it so really [TS]

00:46:59 ◼   ► there's no pressure here is no risk here [TS]

00:47:00 ◼   ► try it for a hundred Knights in your [TS]

00:47:02 ◼   ► home and the pricing on this is great [TS]

00:47:05 ◼   ► mattress is usually for a good mattress [TS]

00:47:07 ◼   ► usually paying about 15 bucks or more [TS]

00:47:08 ◼   ► cash mattress starts five hundred [TS]

00:47:11 ◼   ► dollars for a twin all the way up to 850 [TS]

00:47:13 ◼   ► for Queen 954 King so this is like half [TS]

00:47:16 ◼   ► the price that you're gonna pay for [TS]

00:47:17 ◼   ► similar quality mattress anybody else [TS]

00:47:19 ◼   ► these are really great prices under a [TS]

00:47:21 ◼   ► thousand dollars for high quality [TS]

00:47:22 ◼   ► mattresses fantastic so check it out [TS]

00:47:24 ◼   ► today these are again amazing latex foam [TS]

00:47:28 ◼   ► and memory foam combo mattresses for [TS]

00:47:30 ◼   ► just the right thing just the right [TS]

00:47:31 ◼   ► balance these are obsessively engineered [TS]

00:47:33 ◼   ► and they're made right here in the USA [TS]

00:47:35 ◼   ► right here in America so check it out [TS]

00:47:38 ◼   ► today go to go to Casper calm / ATP and [TS]

00:47:44 ◼   ► use code ATP to get fifty dollars [TS]

00:47:46 ◼   ► towards any mattress purchase terms and [TS]

00:47:48 ◼   ► conditions to apply for that once again [TS]

00:47:50 ◼   ► Casper calm / ATP and use code ATP [TS]

00:47:54 ◼   ► thanks a lot to capture for sponsoring [TS]

00:47:55 ◼   ► our show [TS]

00:47:56 ◼   ► throw in a couple of Casper tidbits i [TS]

00:47:58 ◼   ► think probably they're going to this is [TS]

00:47:59 ◼   ► going to be in the future and read [TS]

00:48:01 ◼   ► because they sent send you guys to I'm [TS]

00:48:03 ◼   ► assuming uh the sheets and a pillow one [TS]

00:48:05 ◼   ► yeah the sheets in the pillow and I'm [TS]

00:48:06 ◼   ► assuming there's going to be some had [TS]

00:48:07 ◼   ► read in the future where it's be like oh [TS]

00:48:09 ◼   ► let me tell you about the Casper he's in [TS]

00:48:10 ◼   ► the pillow but I've already got the [TS]

00:48:12 ◼   ► pillow and eventually sleeping with it [TS]

00:48:13 ◼   ► and i gotta tell you I'm very impressed [TS]

00:48:16 ◼   ► by this pill like I read all little [TS]

00:48:17 ◼   ► piece little piece of paper that comes [TS]

00:48:19 ◼   ► with the pillow about how the designing [TS]

00:48:20 ◼   ► like [TS]

00:48:21 ◼   ► yeah whatever some super picky about [TS]

00:48:22 ◼   ► pillows and I was in the market for you [TS]

00:48:25 ◼   ► yeah i was very impressed by this pill [TS]

00:48:28 ◼   ► like the stuff they put in a little card [TS]

00:48:30 ◼   ► like we specially designed it to be [TS]

00:48:32 ◼   ► supportive and you can sleep in any [TS]

00:48:33 ◼   ► position and if you're just like yeah [TS]

00:48:34 ◼   ► blah blah blah to pillow right I gotta [TS]

00:48:37 ◼   ► tell you this is a hell of a pillow will [TS]

00:48:39 ◼   ► probably talk about it in some future [TS]

00:48:40 ◼   ► and read i'm thinking of ordering a [TS]

00:48:42 ◼   ► second one just like this one wears out [TS]

00:48:44 ◼   ► if Casper like doesn't make this pillow [TS]

00:48:46 ◼   ► anymore i have a backup he got back a [TS]

00:48:48 ◼   ► pillow i do you have to i've done this i [TS]

00:48:51 ◼   ► made a mistake before with my stupid [TS]

00:48:52 ◼   ► slippers and I'm wearing now I didn't [TS]

00:48:53 ◼   ► buy to parents without knocking of them [TS]

00:48:55 ◼   ► again you know two is one one is none as [TS]

00:48:58 ◼   ► exactly so yeah maybe by three and i [TS]

00:49:01 ◼   ► have a closet with two pairs of shoes in [TS]

00:49:02 ◼   ► it that are the replacements with their [TS]

00:49:04 ◼   ► parents their everyday because in case [TS]

00:49:06 ◼   ► doc martens not make stuff making them [TS]

00:49:07 ◼   ► you know you joke but uh the sketcher [TS]

00:49:10 ◼   ► shoes that matters and he loves to make [TS]

00:49:12 ◼   ► fun of me for they are not making them [TS]

00:49:14 ◼   ► anymore probably because matt called in [TS]

00:49:16 ◼   ► a favor so I wouldn't wear them anymore [TS]

00:49:17 ◼   ► and I had one backup pair but now i'm [TS]

00:49:20 ◼   ► out of backup players and I know what [TS]

00:49:21 ◼   ► I'm gonna do [TS]

00:49:22 ◼   ► it's terrible clothing is the worst it [TS]

00:49:24 ◼   ► is you guys alluded to app design and [TS]

00:49:26 ◼   ► you had some thoughts about that let me [TS]

00:49:29 ◼   ► let me prime the pump a little bit and [TS]

00:49:31 ◼   ► ask what the crap is the point in photos [TS]

00:49:35 ◼   ► because i'm not i added all of my [TS]

00:49:39 ◼   ► pictures to photos which I hadn't used [TS]

00:49:42 ◼   ► in at least a couple years if not more [TS]

00:49:44 ◼   ► than that and outside of much easier [TS]

00:49:48 ◼   ► access to shared photo streams which [TS]

00:49:49 ◼   ► actually i should point out very quickly [TS]

00:49:51 ◼   ► work flawlessly for me and i have 0 [TS]

00:49:54 ◼   ► complaints about them [TS]

00:49:55 ◼   ► what is photos really doing for me like [TS]

00:49:59 ◼   ► they're there doesn't appear to be a way [TS]

00:50:02 ◼   ► to look at pictures by location there's [TS]

00:50:05 ◼   ► the faces thing which i never really [TS]

00:50:06 ◼   ► trust [TS]

00:50:07 ◼   ► I've got photostream access to be okay [TS]

00:50:11 ◼   ► yay but you know and i can see all my [TS]

00:50:13 ◼   ► selfies that I take all the time I guess [TS]

00:50:15 ◼   ► so I what is the point photos what is it [TS]

00:50:18 ◼   ► doing for you that makes it worthwhile [TS]

00:50:22 ◼   ► and then you can perhaps spring from [TS]

00:50:25 ◼   ► that too wise photos piece crap i think [TS]

00:50:27 ◼   ► photos is a great starting point because [TS]

00:50:29 ◼   ► I can answer your questions in to buy at [TS]

00:50:32 ◼   ► the same time talking about the app [TS]

00:50:33 ◼   ► design issues these days [TS]

00:50:34 ◼   ► are both related to photos I'm i guess [TS]

00:50:36 ◼   ► i'll talk about this but my specific [TS]

00:50:37 ◼   ► formulas in future thing but just [TS]

00:50:39 ◼   ► addressing you're going to like what [TS]

00:50:40 ◼   ► what is what am I supposed to be using [TS]

00:50:42 ◼   ► photos for this is an app design [TS]

00:50:44 ◼   ► philosophy that really is kind of [TS]

00:50:46 ◼   ► separate from the like do things work is [TS]

00:50:49 ◼   ► my data syncing you know measuring [TS]

00:50:51 ◼   ► crashing metrics that of something else [TS]

00:50:53 ◼   ► but it's kind of related in a lot of the [TS]

00:50:55 ◼   ► time people are complaining about apple [TS]

00:50:57 ◼   ► software quality sometimes they're [TS]

00:50:58 ◼   ► complaining about things don't work [TS]

00:50:59 ◼   ► sometimes they're complaining about [TS]

00:51:00 ◼   ► cloud stuff but sometimes they're [TS]

00:51:02 ◼   ► complaining like even when everything is [TS]

00:51:03 ◼   ► working exactly as it's supposed to be [TS]

00:51:04 ◼   ► as it appears to be for you and photos [TS]

00:51:06 ◼   ► people still don't feel the applications [TS]

00:51:09 ◼   ► are as useful or as interesting or as [TS]

00:51:13 ◼   ► fun or like they're not giving them [TS]

00:51:14 ◼   ► enough value and I i trace a lot of that [TS]

00:51:17 ◼   ► back to the design philosophy that [TS]

00:51:19 ◼   ► started many years ago on the mac [TS]

00:51:21 ◼   ► specifically i mean i guess you could [TS]

00:51:22 ◼   ► talk about iOS look but on the mac i [TS]

00:51:24 ◼   ► really feel it where someone somewhere i [TS]

00:51:27 ◼   ► can say with Johnny I but it is in [TS]

00:51:29 ◼   ► keeping with his yeah its hardware those [TS]

00:51:31 ◼   ► but who knows decided that I complexity [TS]

00:51:35 ◼   ► is the is the enemy and software design [TS]

00:51:37 ◼   ► and that's basically true like a lot of [TS]

00:51:39 ◼   ► apples great software designs have been [TS]

00:51:41 ◼   ► like you know let's simplify this [TS]

00:51:42 ◼   ► application lets you know Steve Jobs [TS]

00:51:45 ◼   ► always think I mean I just have one [TS]

00:51:46 ◼   ► window that like I just dragging on to [TS]

00:51:48 ◼   ► it makes me a DVD like I just want one [TS]

00:51:50 ◼   ► window [TS]

00:51:51 ◼   ► I don't want a million buttons i don't [TS]

00:51:52 ◼   ► want a million pallets and toolbars and [TS]

00:51:54 ◼   ► and all those stuff and remember like [TS]

00:51:56 ◼   ► those old pictures of like Microsoft [TS]

00:51:58 ◼   ► Word what version was it on the pc with [TS]

00:52:00 ◼   ► it went up office 95 the one more like [TS]

00:52:03 ◼   ► you can if you put every tool bar and [TS]

00:52:06 ◼   ► word out on a 640 by 480 screen you have [TS]

00:52:09 ◼   ► like one line of text left where you [TS]

00:52:10 ◼   ► where you can type stuff in like that [TS]

00:52:12 ◼   ► was you know the end apples reacting [TS]

00:52:14 ◼   ► against that to simplify right but it [TS]

00:52:18 ◼   ► really kicked into high gear and maybe [TS]

00:52:20 ◼   ► around a lion or something where they [TS]

00:52:22 ◼   ► took applications but even back when [TS]

00:52:23 ◼   ► it's just I photo by photo which had [TS]