The Accidental Tech Podcast

155: Edit, Crop, Aspect, Original


00:00:00   what what's happening why like I don't [TS]

00:00:02   ya [TS]

00:00:04   Matthew cocks roading to tell us about [TS]

00:00:07   serial numbers and logic boards we have [TS]

00:00:09   actually gotten quite a considerable [TS]

00:00:10   amount of feedback about this but I [TS]

00:00:12   don't much feel like I guess John that [TS]

00:00:14   you felt that Matthews feedback was [TS]

00:00:17   perhaps the best summary so would you [TS]

00:00:18   like to tell us about this have any time [TS]

00:00:21   we ask any question the Apple geniuses [TS]

00:00:22   or the X appletinis all come out and [TS]

00:00:24   this was about a serial numbers and [TS]

00:00:26   motherboards and where the serial number [TS]

00:00:28   being etched into metal on various Apple [TS]

00:00:31   computers and what if you get parts [TS]

00:00:32   replaced the serial numbers attached to [TS]

00:00:34   the only thing the geniuses couldn't [TS]

00:00:37   tell us is a fax from my past that I [TS]

00:00:41   can't remember because I'm hold I had [TS]

00:00:43   this big memory of getting some parts [TS]

00:00:45   swapped in the distant past that none of [TS]

00:00:48   these guys know about because they [TS]

00:00:49   probably weren't able to you stand [TS]

00:00:51   because apple stores didn't exist then [TS]

00:00:52   or maybe I don't know anyway the idea [TS]

00:00:55   was that I got a computer back and then [TS]

00:00:57   they were like oh just so you know your [TS]

00:00:58   serial number we will be different now [TS]

00:01:00   because we replace the parts that [TS]

00:01:01   determine that but anyway in this modern [TS]

00:01:03   day and age in some as of now and Sunday [TS]

00:01:07   indeterminate time in the past that i [TS]

00:01:08   can remember back to all of the [TS]

00:01:11   motherboards Apple cells are apparently [TS]

00:01:13   able to be flashed with the serial [TS]

00:01:14   number so when they give you one they [TS]

00:01:15   just you know they put stay put your old [TS]

00:01:17   serial number into it so your serial [TS]

00:01:19   number of your computer doesn't change [TS]

00:01:20   even if they replace the part that [TS]

00:01:21   contains the serial number I put Matthew [TS]

00:01:24   Cox's thing in here because of the [TS]

00:01:25   interesting bit that each part is [TS]

00:01:27   factory repair to reuse three times [TS]

00:01:29   before being scrapped so you're supposed [TS]

00:01:31   to only flash three different serial [TS]

00:01:33   numbers into their although in theory [TS]

00:01:35   there's you could bypass that if you [TS]

00:01:37   wanted to and what else that we haven't [TS]

00:01:41   hear about the stickers the ideas you're [TS]

00:01:43   not supposed to be able to see the [TS]

00:01:44   sticker sometimes they'll be a part of [TS]

00:01:46   this replace that hasn't edging on and [TS]

00:01:47   those cases the technician is supposed [TS]

00:01:49   to use permanent marker to know the [TS]

00:01:50   serial number obviously this is not an [TS]

00:01:52   invisible location you wouldn't see it [TS]

00:01:53   but some people send screenshots of the [TS]

00:01:56   permanent marker thing like that they [TS]

00:01:58   need to write the actual Syria more on [TS]

00:02:00   the part if it's not etched into it and [TS]

00:02:02   so on the inside and the place that you [TS]

00:02:04   won't see they just in their little [TS]

00:02:05   scroll handwriting right in this serial [TS]

00:02:08   number and why would wouldn't want to [TS]

00:02:10   know that's on my computer so it is [TS]

00:02:12   tell me how do you think you're in your [TS]

00:02:15   monitor your cinema display I i hope not [TS]

00:02:18   because I well knows I don't want to [TS]

00:02:20   think about it but anyway the external [TS]

00:02:22   case on my monitor is the same i could [TS]

00:02:23   help us get all the scratches they put [TS]

00:02:25   into it every time it gets repairing [TS]

00:02:26   their father like that's not that they [TS]

00:02:31   always ask that survey like how is the [TS]

00:02:32   external appearance of your thing it's [TS]

00:02:34   like it's fine like a regular person [TS]

00:02:36   won't notice it but it's literally [TS]

00:02:37   impossible to handle things like this [TS]

00:02:40   that are just like this perfect anodized [TS]

00:02:42   aluminum finish heavy things and like [TS]

00:02:46   moving them around it's impossible to [TS]

00:02:48   not get scratches on it so they do every [TS]

00:02:50   time it goes in and out small ones that [TS]

00:02:52   mostly you can't see but anyway and the [TS]

00:02:56   final but i thought was interesting is [TS]

00:02:57   that Apple are starting to put serial [TS]

00:03:00   numbers on other internal components and [TS]

00:03:05   he says this ensures that no threeways [TS]

00:03:06   swaps are carried out for warranty scams [TS]

00:03:09   and also that each part is we used three [TS]

00:03:10   times these parts usually have tiny QR [TS]

00:03:12   codes on them about the half the size of [TS]

00:03:13   a small fingernail which require [TS]

00:03:15   expensive barcode scanner to scan in [TS]

00:03:17   which are declared during the repair [TS]

00:03:19   process for tracking purposes so not [TS]

00:03:21   just like big things like your [TS]

00:03:22   motherboard whatever be little tiny part [TS]

00:03:24   2 little tiny serial numbers and little [TS]

00:03:26   tiny QR codes to keep track of them all [TS]

00:03:28   and to make sure that the right and they [TS]

00:03:30   say that the technicians like it because [TS]

00:03:32   it's much easier to see it with the [TS]

00:03:34   fancy barcode scanner to scan the tiny [TS]

00:03:35   little QR codes then trying to read tiny [TS]

00:03:38   little alphanumeric codes through a [TS]

00:03:39   magnifying glass and copying them down [TS]

00:03:41   because you know the zeros look like [TS]

00:03:43   it's you know look like bees and all [TS]

00:03:45   these other problems in this tiny thing [TS]

00:03:47   so I was interesting that the the serial [TS]

00:03:50   number proliferation and using all that [TS]

00:03:52   with that you know sort of modern [TS]

00:03:54   techniques to track it to make sure that [TS]

00:03:55   the parts are used three times and then [TS]

00:03:57   trash and stuff like that so never fear [TS]

00:03:59   your serial number will not change part [TS]

00:04:02   all part of the process a lot of people [TS]

00:04:03   wrote about was like the technicians are [TS]

00:04:06   really supposed to give you your serial [TS]

00:04:07   number because you get it and they don't [TS]

00:04:08   give it to you with your old serial [TS]

00:04:11   number into it or with no serial number [TS]

00:04:12   and lots of stuff won't work like I [TS]

00:04:14   message will be all cranky universe [TS]

00:04:15   serial number any sort of thing is [TS]

00:04:17   derived from the serial number [TS]

00:04:18   involving like authentication or you [TS]

00:04:20   know like your hard drive and all your [TS]

00:04:21   data will all be the same but the OS and [TS]

00:04:24   the computer will be very angry if you [TS]

00:04:26   there [TS]

00:04:26   they forgot to put a serial number on it [TS]

00:04:28   flashed into the motherboard they [TS]

00:04:29   replace or they put a different one into [TS]

00:04:31   it so this I forget sometimes that the [TS]

00:04:35   techniques we used to make people [TS]

00:04:36   remember it but anyway everyone's doing [TS]

00:04:38   their job right you shouldn't have to [TS]

00:04:39   worry about this issue at all you'll [TS]

00:04:41   just have to think maybe a little about [TS]

00:04:43   someone's handwriting and permanent [TS]

00:04:44   marker on the inside of your computer [TS]

00:04:46   good news i just want to see your face [TS]

00:04:50   if you open up your computer one day and [TS]

00:04:52   see somebody's chicken scratch in there [TS]

00:04:53   and in sharpie [TS]

00:04:54   oh god I only accept the etched in [TS]

00:04:57   signatures of the original Macintosh [TS]

00:04:59   team which I do have the inside of a [TS]

00:05:01   couple of my computers in the Attic [TS]

00:05:03   oh my goodness alright so tell us about [TS]

00:05:05   long-distance wireless charging John [TS]

00:05:07   that was the end of the last episode I [TS]

00:05:09   think talking about you asked about a [TS]

00:05:11   case he like inductive charging like [TS]

00:05:13   what if there's no lightning port what [TS]

00:05:14   if you just have to put your phone on [TS]

00:05:15   like a pad or mad or some other things [TS]

00:05:17   that way to watch chargers where you [TS]

00:05:19   don't plug something into it but you [TS]

00:05:21   just rest it on something and Marcus [TS]

00:05:24   talk about how that's maybe not such a [TS]

00:05:25   great idea because you have all these [TS]

00:05:26   pads and even watches annoying with its [TS]

00:05:29   little pad that comes with it and you [TS]

00:05:30   know that and then I throughout like the [TS]

00:05:33   idea of well what would be something [TS]

00:05:35   that everyone can agree would be great [TS]

00:05:36   is if you didn't have to put it on a pad [TS]

00:05:38   or plug it into anything you just plug [TS]

00:05:40   something into the wall in the room and [TS]

00:05:43   then all the devices in the room get [TS]

00:05:44   charged somehow it gets power wirelessly [TS]

00:05:46   from that location specifically targeted [TS]

00:05:48   teach device and your liver [TS]

00:05:50   yeah and i think i just threw that out [TS]

00:05:52   there as as a thing but apparently lots [TS]

00:05:55   of companies are working on this tech [TS]

00:05:56   will throw some links in the show notes [TS]

00:05:58   as our technical article links to [TS]

00:06:00   bloomberg garlic article talks about [TS]

00:06:01   companies doing stuff like this of [TS]

00:06:03   course they're competing standards and [TS]

00:06:05   you know they're saying the current ones [TS]

00:06:06   are much slower than plugging in wires [TS]

00:06:08   you might imagine and the other link [TS]

00:06:10   putting the challenge is to Artemis the [TS]

00:06:12   company with the piece cell technology [TS]

00:06:14   that we talked about a while ago LOL is [TS]

00:06:15   anything going on with them [TS]

00:06:17   that was the whole thing with them was [TS]

00:06:19   like the Sun besides the thing that they [TS]

00:06:20   were promoting they have a little teaser [TS]

00:06:22   at the end of the winter like oh and [TS]

00:06:23   there are other applications that were [TS]

00:06:25   thinking about this technology we're not [TS]

00:06:26   ready to discuss and everybody who [TS]

00:06:28   I wrote about that star was like we [TS]

00:06:30   think probably what they're talking [TS]

00:06:32   about his power delivery because they're [TS]

00:06:33   they're cool technology was like they [TS]

00:06:34   could you know use your computer is [TS]

00:06:38   essentially to calculate the correct [TS]

00:06:39   interference pattern to exactly target [TS]

00:06:42   the devices that are that are in range [TS]

00:06:44   so it's sort of manipulate all the big [TS]

00:06:47   overlapping bouncing waveforms would [TS]

00:06:49   like sort of feedback loop until it [TS]

00:06:50   would hone in on wherever your phone is [TS]

00:06:53   and it would track it like you you could [TS]

00:06:56   become you know that anything like you [TS]

00:06:57   can go to carbon to go over 70 miles an [TS]

00:06:59   hour it's not fast enough to keep up [TS]

00:07:00   with where you are anything like that [TS]

00:07:01   but for people just walking around [TS]

00:07:02   holding their phones it would use [TS]

00:07:04   interference as an advantage that have a [TS]

00:07:06   disadvantage of using the power of [TS]

00:07:08   computers to figure out this complicated [TS]

00:07:10   math to exactly target so we're [TS]

00:07:12   basically doing is taking you know [TS]

00:07:13   electromagnetic radiation and [TS]

00:07:15   concentrating it in a fairly small areas [TS]

00:07:18   just it's just Wi-Fi you know it's there [TS]

00:07:19   or cell signal is not it's not radiation [TS]

00:07:21   that's going to do anything harmful but [TS]

00:07:23   once you have that ability to basically [TS]

00:07:25   say I can take electromagnetic radiation [TS]

00:07:27   and targeted a very small area but you [TS]

00:07:29   can move wherever the hell you want [TS]

00:07:30   we'll keep up with wherever it is then [TS]

00:07:33   if you crank up the power you know like [TS]

00:07:35   you know it's just some form of [TS]

00:07:37   delivering energy through the air to [TS]

00:07:39   charge your battery you can really crank [TS]

00:07:42   it up ambient Lee because like then you [TS]

00:07:43   know if you put all your devices in a [TS]

00:07:45   microwave and it that that bombards it [TS]

00:07:48   with lots of high-energy electromagnetic [TS]

00:07:50   radiation but it is uniformly it doesn't [TS]

00:07:52   like everything in them are Grievous is [TS]

00:07:54   hitting that you can't make an entire [TS]

00:07:57   room a microwave oven not the person to [TS]

00:07:59   use microwave radiation but anyway you [TS]

00:08:01   really need to target because if you [TS]

00:08:02   targeted then you can crank up the power [TS]

00:08:04   and everybody else in the room doesn't [TS]

00:08:06   get a huge amount of a power thrown into [TS]

00:08:09   them just a spot where you're targeting [TS]

00:08:11   it does you still have to stay within [TS]

00:08:12   reasonable safe limits was like you [TS]

00:08:14   talking about cooking your internal [TS]

00:08:15   organs and if they're often wear the [TS]

00:08:17   same it or whatever but the ability to [TS]

00:08:20   target a small area is what gives you [TS]

00:08:23   the ability to turn the power dialogue [TS]

00:08:25   even at all [TS]

00:08:26   both practically speaking because you [TS]

00:08:28   because you're concentrating in a [TS]

00:08:30   smaller area and also because if you [TS]

00:08:32   start to get into the room depending on [TS]

00:08:34   what wavelength and signals using start [TS]

00:08:36   getting into the realm where they could [TS]

00:08:37   actually affect the human body at the [TS]

00:08:40   very least you're not just [TS]

00:08:42   you know doing it every single person [TS]

00:08:44   standing in the room you just don't make [TS]

00:08:45   it to the hand that's holding the phone [TS]

00:08:47   or whatever so I imagine that the [TS]

00:08:50   companies are working on this tech are [TS]

00:08:51   working on it at such a low power that [TS]

00:08:54   it's not does not pose a harm to humans [TS]

00:08:56   and it's probably not as fancy as the [TS]

00:08:58   pcl thing where exactly targets with [TS]

00:09:01   this constructive interference thing is [TS]

00:09:03   probably much you know simpler and lower [TS]

00:09:05   power than that but for a situation [TS]

00:09:08   the reason I was a thinking about this [TS]

00:09:09   even not just like oh you show up in the [TS]

00:09:11   hotel room and you just plugs ward and [TS]

00:09:13   all your devices charge even for home [TS]

00:09:15   use it like plugging in your phone [TS]

00:09:18   before you go to sleep [TS]

00:09:19   it's not eight hours to charge and take [TS]

00:09:20   eight hours to charge your phone takes [TS]

00:09:21   way less than that so if I could just [TS]

00:09:23   not to worry about plugging my phone if [TS]

00:09:25   whenever my phone was just on my [TS]

00:09:27   nightstand anywhere on my nightstand not [TS]

00:09:29   on a special pad or like even just [TS]

00:09:31   anywhere in my bedroom if I knew that if [TS]

00:09:33   I put my phone anywhere my bedroom and [TS]

00:09:34   go to sleep and wake up in the morning [TS]

00:09:36   will be fully charged and I have to do [TS]

00:09:37   nothing i would buy that thing likewise [TS]

00:09:39   you don't care how slow charges you're [TS]

00:09:41   gonna be asleep for many hours n double [TS]

00:09:43   you know maybe when our current iPad [TS]

00:09:45   because sometimes it takes forever to [TS]

00:09:46   chargement even just the very simple [TS]

00:09:48   very low-power version of this that [TS]

00:09:50   didn't require me to please remember to [TS]

00:09:51   plug my phone and I'd buy that in a [TS]

00:09:53   second so i hope the people working on [TS]

00:09:55   this get it done sooner rather than [TS]

00:09:57   later [TS]

00:09:57   just watch where you put your hand on [TS]

00:09:59   your liver at night maybe so little [TS]

00:10:01   power they'll be barely trickling and [TS]

00:10:03   maybe we'll keep me warm and he's cold [TS]

00:10:04   holding his New England winters when [TS]

00:10:06   it's 60 degrees here today over there [TS]

00:10:08   so what tell us about the shared ipad [TS]

00:10:12   development guidelines which I didn't [TS]

00:10:13   even know was the thing until I saw this [TS]

00:10:14   in the show notes we talked about at [TS]

00:10:16   times like the education [TS]

00:10:17   ya know I didn't beds at the multi user [TS]

00:10:19   account things sure I just didn't see [TS]

00:10:21   the developer guidelines until tonight [TS]

00:10:23   yeah this is just a public URL so you're [TS]

00:10:25   gonna go to it you can see like that the [TS]

00:10:26   guidelines for like say you're going to [TS]

00:10:28   write an application it's gonna be on [TS]

00:10:29   one of these shared iPads in the [TS]

00:10:30   classroom where you got 20 different [TS]

00:10:32   students they could all [TS]

00:10:32   quarter-on-quarter login to your iPad [TS]

00:10:34   Mini time and it's all the same things [TS]

00:10:37   that we thought I just you know [TS]

00:10:38   following up on us to put the URL in [TS]

00:10:40   there like the guidelines like make sure [TS]

00:10:41   you put all the data in the cloud this [TS]

00:10:42   is this is for app developers if you're [TS]

00:10:44   writing an app that you want to be [TS]

00:10:45   well-behaved but all you did in the [TS]

00:10:47   curtain the cloud pull data down when [TS]

00:10:49   you need it every time someone does [TS]

00:10:51   something to change the data [TS]

00:10:52   I back up into the cloud all the little [TS]

00:10:55   things that you used to keeping locally [TS]

00:10:57   like they first launched our progress [TS]

00:11:00   flags like having launched this app [TS]

00:11:02   before what screen where they on or [TS]

00:11:03   whatever that stuff that used to keep [TS]

00:11:05   like in a little plist locally don't you [TS]

00:11:07   gotta put that in the cloud to otherwise [TS]

00:11:08   every time someone logs in it looked [TS]

00:11:09   like their first launching it over and [TS]

00:11:11   over again and use all the api's that [TS]

00:11:14   Apple's and over the past few years [TS]

00:11:16   about marking your storage is [TS]

00:11:17   purchasable by the OS so i can come [TS]

00:11:20   through and say I'm allowed to delete [TS]

00:11:21   that because the app has told me that it [TS]

00:11:24   is available elsewhere so if i deleted [TS]

00:11:26   it's fine because again we have 20 [TS]

00:11:27   students they can't all fit their data [TS]

00:11:29   on there as multiple students log in and [TS]

00:11:31   new day its fold down from the clouds [TS]

00:11:33   going to inevitably evicted from the [TS]

00:11:35   like the first time you use it five [TS]

00:11:36   logins ago and they talk about you know [TS]

00:11:40   using the various api for thinking stuff [TS]

00:11:42   well but and so these guidelines this is [TS]

00:11:46   you know it's for its 4shared ipad which [TS]

00:11:49   is their education thing but these same [TS]

00:11:51   guidelines are very similar to the [TS]

00:11:52   guidelines they've given to people on [TS]

00:11:54   iOS and even less time again with the [TS]

00:11:56   the marking your data as possible and [TS]

00:11:59   doing everything with the cloud and so [TS]

00:12:01   that the state is kept in local machine [TS]

00:12:03   built even closer to the apple TV where [TS]

00:12:05   the apple TV from the start even they [TS]

00:12:07   specifically say you have no persistent [TS]

00:12:09   storage only iCloud yep and then you can [TS]

00:12:13   your app can even be that big so have [TS]

00:12:14   your app has to be pulled down on demand [TS]

00:12:16   as well so these are these are like guys [TS]

00:12:17   many people find out like this is like [TS]

00:12:19   slowly inch by inch creeping up onto the [TS]

00:12:22   Chromebook model which is you know of [TS]

00:12:24   course there's nothing on this computer [TS]

00:12:25   this computer is nothing [TS]

00:12:26   this computer is basically a local cache [TS]

00:12:28   of some stuff that lives elsewhere [TS]

00:12:30   nothing is ever canonically on this [TS]

00:12:31   computer which is a great idea and [TS]

00:12:34   google just skipped everything went [TS]

00:12:35   right to their and your whole OS a web [TS]

00:12:37   browser and so on and so forth [TS]

00:12:38   apple is slowly moving up to it very [TS]

00:12:40   slowly but every little bit helps our [TS]

00:12:44   first bunch of this week is audible.com [TS]

00:12:46   audible.com has more than a hundred and [TS]

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00:13:18   get through if you just listen to like [TS]

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00:13:22   to and from work you can get through a [TS]

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00:14:01   audible.com / ATP that's audible.com / [TS]

00:14:05   ATP thanks a lot to audible for [TS]

00:14:07   sponsoring our show so earlier today [TS]

00:14:10   Walt Mossberg discovered the functional [TS]

00:14:12   high ground but into this year and this [TS]

00:14:15   year I want to say anything this year [TS]

00:14:16   everyone's doing for me now you just [TS]

00:14:18   planted the seed uu incepted the tech [TS]

00:14:20   press that's not the past tense of [TS]

00:14:22   inception anyway the point is great but [TS]

00:14:23   I'm sorry tech for us [TS]

00:14:26   whoops sorry I so Walt wrote on the [TS]

00:14:30   verge of an article about how he really [TS]

00:14:32   feels like Apple software quality has [TS]

00:14:34   gone downhill lately and so there are a [TS]

00:14:36   couple of quotes i wanted to pull out [TS]

00:14:37   and really quickly and then this is walt [TS]

00:14:40   mossberg again in the last couple of [TS]

00:14:42   years however have noticed a gradual [TS]

00:14:43   degradation in the quality and [TS]

00:14:44   reliability of apples core apps on both [TS]

00:14:47   the mobile iOS operating system and its [TS]

00:14:48   Mac os10 platform he doesn't know the [TS]

00:14:51   name of the mac operating systems that's [TS]

00:14:52   fine well we know it's almost as if the [TS]

00:14:55   tech giant has taken his eye off the [TS]

00:14:57   ball when it comes to these core [TS]

00:14:58   software products while pursues big new [TS]

00:15:00   dreams like smartwatches and cars fast [TS]

00:15:02   forward a little bit but the exceptions [TS]

00:15:04   are increasing and I hold Apple to its [TS]

00:15:06   own higher often proclaim standard based [TS]

00:15:09   on all these quote it just works quote [TS]

00:15:11   claims of the oft-repeated contention by [TS]

00:15:14   mr. jobs in his successor Tim Cook that [TS]

00:15:16   Apple isn't business to make quote great [TS]

00:15:18   products [TS]

00:15:19   apple of apples advantage is that it [TS]

00:15:22   designs and build software together so [TS]

00:15:24   if the software is an excellent it does [TS]

00:15:25   the superlative hardware a disservice [TS]

00:15:28   it was um it was a pretty Stern lashing [TS]

00:15:33   that I thought that Walt gave and he [TS]

00:15:35   seems to from what I want from what i've [TS]

00:15:37   read of want Walt Mossberg he seems to [TS]

00:15:40   generally like apple stuff quite a bit [TS]

00:15:42   he said in this article you know I still [TS]

00:15:44   think the iphone is the best smartphone [TS]

00:15:45   i still love their hardware but man the [TS]

00:15:47   software is it's getting a little crummy [TS]

00:15:50   these days and it's fascinating to me to [TS]

00:15:54   see someone at the verge which clearly [TS]

00:15:58   has a readership that surpasses market [TS]

00:16:00   org you know it someone they're saying [TS]

00:16:04   you know what guys [TS]

00:16:05   things are looking a little rough these [TS]

00:16:07   days and i don't know if you guys have [TS]

00:16:09   anything you'd like to add about this [TS]

00:16:11   but I mean at what point and i feel like [TS]

00:16:12   i've asked this question you guys a [TS]

00:16:14   thousand times at what point does Apple [TS]

00:16:16   recognize this and start to fix it at [TS]

00:16:19   this article like so many like so many [TS]

00:16:21   articles and Walt Mossberg those people [TS]

00:16:23   used to riding like it's necessarily has [TS]

00:16:25   to be like it's almost as if he's [TS]

00:16:26   writing for a newspaper column inches [TS]

00:16:28   that he can't he's not going to go on [TS]

00:16:30   for just pages and pages as some people [TS]

00:16:33   are going to do he's gonna get in and [TS]

00:16:36   out quickly but it also means that he [TS]

00:16:38   can't really support his contention [TS]

00:16:40   particularly well-liked it's just kind [TS]

00:16:43   of like look at you already agree with [TS]

00:16:44   me that you will enjoy my complaining [TS]

00:16:46   session and outside if you small [TS]

00:16:48   examples but there's no there's no like [TS]

00:16:50   systematic support for the thesis no [TS]

00:16:52   attempt to explain why it's just like [TS]

00:16:54   you know what sometimes things don't [TS]

00:16:55   work for me and I'm cranky about it and [TS]

00:16:58   immediately jump to I think this is part [TS]

00:16:59   of an overall trend but by being just [TS]

00:17:02   one more pebble in this little mountain [TS]

00:17:04   or whatever it doesn't really matter [TS]

00:17:05   what he says it sort of all that matters [TS]

00:17:07   is that there's an article on this topic [TS]

00:17:10   uh yet another article on this topic [TS]

00:17:13   groped about it to a lot of people [TS]

00:17:15   reacting to it because he's Walmart's [TS]

00:17:16   berg Dalrymple to yeah because he's [TS]

00:17:19   almost bergen because the verge of the [TS]

00:17:20   big side or whatever in the media [TS]

00:17:24   sometimes there are these fads where [TS]

00:17:25   people get on a kick of like you know [TS]

00:17:27   complaining about a particular thing or [TS]

00:17:29   harping on a particular topic so there's [TS]

00:17:30   that to look forward as well and that [TS]

00:17:32   like once one sort of a narrative gets [TS]

00:17:35   out there every publication wants to [TS]

00:17:37   have a piece either about that topic [TS]

00:17:39   supporting it or you know surrounding it [TS]

00:17:41   comes and goes we know that works but [TS]

00:17:42   its good points at this point you know [TS]

00:17:45   marketing a long time ago and he and I [TS]

00:17:47   was like last year or something [TS]

00:17:48   yeah 13 months ago and he wasn't the [TS]

00:17:51   first one to complain about us over [TS]

00:17:52   quality won't be the last but the fact [TS]

00:17:54   is that like we've had these flare-ups [TS]

00:17:56   but it's not as if it just goes away and [TS]

00:17:58   people go year later would normally be [TS]

00:18:00   talking about apple software quality [TS]

00:18:01   like I i would feel like multiple years [TS]

00:18:03   at this point and that you could say [TS]

00:18:05   that you know part of the media [TS]

00:18:07   narrative and the sort of feeding on [TS]

00:18:08   itself they're getting more strident an [TS]

00:18:10   urgent but I even ignoring that just [TS]

00:18:12   seem like they're not going away but [TS]

00:18:13   this this story seems to now be [TS]

00:18:15   evergreen that you could write the story [TS]

00:18:16   goes you know every few months you could [TS]

00:18:19   write the same story and as Gruber [TS]

00:18:21   points out he sees a lot of people [TS]

00:18:23   reading the wall mossberg thing and [TS]

00:18:25   green doesn't see a lot of people [TS]

00:18:26   disagree and in some respects like you [TS]

00:18:29   can you can said that makes sense too [TS]

00:18:30   because of course everyone's got [TS]

00:18:31   complaints about their computers it's [TS]

00:18:33   like you know complaining about that [TS]

00:18:34   work or traffic like everything go yeah [TS]

00:18:36   those are all bad things right [TS]

00:18:38   that may be true but especially for [TS]

00:18:41   something like Apple if it was a it was [TS]

00:18:43   a non-story you would have all the [TS]

00:18:46   people who to fill the traditional role [TS]

00:18:47   of calling BS on people's complaining [TS]

00:18:49   about stuff that Apple does like apples [TS]

00:18:51   you know like anytime someone slams [TS]

00:18:54   apple for a reason that seems ridiculous [TS]

00:18:56   or unfair or holding apple two different [TS]

00:18:59   standards than other companies or [TS]

00:19:01   whatever there's plenty of press to [TS]

00:19:03   fight back against that but I just I [TS]

00:19:05   just don't see it for these types of [TS]

00:19:07   stories where people like you know what [TS]

00:19:08   that's not fair [TS]

00:19:09   apple stuff is actually really because [TS]

00:19:11   everybody's like apples not living up to [TS]

00:19:13   its own thing that's a model mossberg so [TS]

00:19:16   that group 7 articles that like it's [TS]

00:19:18   apple's own standards that were holding [TS]

00:19:19   them to it's not as if we are demanding [TS]

00:19:21   that they be different than other [TS]

00:19:23   companies because just for the hell of [TS]

00:19:25   it there hold their whole value [TS]

00:19:26   proposition is we are better the other [TS]

00:19:28   guys we make the hardware/software [TS]

00:19:29   together we make the best products in [TS]

00:19:31   the world and so the fact that this can [TS]

00:19:33   still be a story like I think that's the [TS]

00:19:36   that the story that's the story not the [TS]

00:19:37   individual articles or the details of [TS]

00:19:40   them are what people are cranky about or [TS]

00:19:42   what [TS]

00:19:43   anecdote each person puts in their thing [TS]

00:19:44   but the fact that you can just keep [TS]

00:19:45   writing these stories and I feel like [TS]

00:19:47   you couldn't have written them for [TS]

00:19:50   example maybe like in the time you think [TS]

00:19:52   of a time when Apple where where people [TS]

00:19:55   would have said no that's not true i [TS]

00:19:57   have a windows 95 computer has been [TS]

00:19:59   nothing but problems but I got this new [TS]

00:20:01   mac with I life and I'm able to do all [TS]

00:20:05   these amazing things and it is just so [TS]

00:20:07   much better and nicer and so much more [TS]

00:20:09   understandable and I couldn't make heads [TS]

00:20:10   or tails on another computer so if [TS]

00:20:11   you're saying that apple doesn't know [TS]

00:20:12   how to write software you're crazy [TS]

00:20:14   because I guess software is great yeah [TS]

00:20:15   also for his problems sometimes there [TS]

00:20:17   are bugs you know that's what you would [TS]

00:20:19   have gotten if you had done this during [TS]

00:20:21   one of the more you know what one of the [TS]

00:20:24   times in history when Apple software was [TS]

00:20:26   more unimpeachably good but I think over [TS]

00:20:29   the past I don't know is it five years [TS]

00:20:31   or so [TS]

00:20:32   not that it's like they're going [TS]

00:20:33   downhill or it's like they're sliding [TS]

00:20:34   off into oblivion but there's been [TS]

00:20:36   enough of an annoyance [TS]

00:20:37   fair enough people that you can write [TS]

00:20:39   these stories and people go yeah that [TS]

00:20:41   seems about right like maybe your [TS]

00:20:42   individual problems aren't a big deal [TS]

00:20:44   maybe I haven't had your individual [TS]

00:20:45   problem maybe your overblowing it for [TS]

00:20:46   the sake of like getting you know views [TS]

00:20:49   and being dramatic or whatever but the [TS]

00:20:51   general theme that Apple software [TS]

00:20:55   qualities doesn't seem to live up to the [TS]

00:20:56   standards set for yourself people i [TS]

00:20:58   think people broadly agree with that and [TS]

00:21:00   a nice case he points out like maybe [TS]

00:21:03   apple doesn't broadly agree with that [TS]

00:21:04   but like at this point you know is that [TS]

00:21:08   the the Gruber had at the end like the [TS]

00:21:10   fact we're still talking about a year [TS]

00:21:11   later and the consensus reaction is one [TS]

00:21:13   of agreement suggest that Apple probably [TS]

00:21:15   does have a software problem and they [TS]

00:21:16   definitely have a perception problem [TS]

00:21:17   like whether there's a problem is real [TS]

00:21:19   and I think even Apple has to admit even [TS]

00:21:21   Apple if you disagree as a company that [TS]

00:21:23   all these articles are blowing you have [TS]

00:21:25   your own metrics show your software [TS]

00:21:26   quality is better than ever in blah blah [TS]

00:21:28   you definitely have a perception problem [TS]

00:21:29   because i feel i get all of us out here [TS]

00:21:31   are just reading the article gone [TS]

00:21:33   yeah yeah that's pretty much the case [TS]

00:21:35   it's kind of a shame yeah i mean when i [TS]

00:21:38   first read one article today I was [TS]

00:21:41   honestly a little bit disappointed in [TS]

00:21:43   that there was that it wasn't better [TS]

00:21:45   backed up because i think the examples [TS]

00:21:47   he chose were not removed for the most [TS]

00:21:51   part they were not like widespread set [TS]

00:21:52   it seemed like they were all kinda like [TS]

00:21:54   we're things that happened just to him [TS]

00:21:56   however when I thought about it more and [TS]

00:21:59   I started seeing everyone calls it the [TS]

00:22:00   reality is like everybody has their own [TS]

00:22:04   set of weird Apple bugs and stuff that [TS]

00:22:06   happened to them and don't forget Walt [TS]

00:22:08   Mossberg has the special concert [TS]

00:22:10   treatment where if he has any weird [TS]

00:22:12   problem weird things that happened to [TS]

00:22:13   him [TS]

00:22:14   Apple people parachute out of the sky [TS]

00:22:15   and helping many bugs problems that does [TS]

00:22:17   not happen for regular you go to the [TS]

00:22:19   apple store and buy a device and you [TS]

00:22:20   have something that you can't figure out [TS]

00:22:22   known from Apple calls you and has like [TS]

00:22:23   the guy who wrote the software walking [TS]

00:22:25   through debugging procedures right only [TS]

00:22:26   Walt Mossberg gets that which is totally [TS]

00:22:28   skews his perception and he has written [TS]

00:22:30   in the past about hey I had some [TS]

00:22:32   problems with this device but Apple help [TS]

00:22:34   me out and blonde like it's great that [TS]

00:22:35   you're telling us but she's like don't [TS]

00:22:37   you realize that's not gonna happen for [TS]

00:22:39   anybody else they're just gonna be [TS]

00:22:40   stranded right and so it's like it's [TS]

00:22:43   just yeah so anyway at this [TS]

00:22:45   that's why I tried to like underplay [TS]

00:22:47   this particular article was just like [TS]

00:22:48   you know old man yells a cloud-like my [TS]

00:22:52   software doesn't work sometimes it isn't [TS]

00:22:53   doing it but it's like I said it's just [TS]

00:22:55   one more little pebble one more little [TS]

00:22:57   problem the giant pile that everyone [TS]

00:22:58   just check their own little pet problems [TS]

00:22:59   onto yeah and the reality is you know [TS]

00:23:02   some of this eat you can look back at [TS]

00:23:05   any part of apples history and you can [TS]

00:23:06   say well there probably are always [TS]

00:23:08   problems like some people think Oh [TS]

00:23:09   everything's better in snow leopard but [TS]

00:23:11   no it wasn't like you know there are [TS]

00:23:12   always problems but every release and [TS]

00:23:14   there's always been bugs and [TS]

00:23:15   shortcomings with all their stuff [TS]

00:23:16   oh you know anytime you can even put [TS]

00:23:18   back in history was never perfect but i [TS]

00:23:21   do think my my thesis from last year [TS]

00:23:23   that blew up so badly with that that [TS]

00:23:25   like it [TS]

00:23:26   yes never been perfect but like the list [TS]

00:23:28   of asterisks just keeps getting longer [TS]

00:23:30   and longer and longer [TS]

00:23:31   I think that has only continued now I [TS]

00:23:34   I'm not personally having as many [TS]

00:23:36   problems now as i did a year ago because [TS]

00:23:38   the the whole discovery d fiasco cause a [TS]

00:23:41   lot of problems for me it's but even [TS]

00:23:44   that even same thing happened back then [TS]

00:23:45   a lot of people say well I don't have [TS]

00:23:46   that problem but I have other problems [TS]

00:23:47   you know and so like everyone has [TS]

00:23:50   different problems anything the reason [TS]

00:23:52   why everyone has enough problems to to [TS]

00:23:55   be agree with these things and they're [TS]

00:23:57   the reason why I think this this is not [TS]

00:24:00   just a perception of of an overall [TS]

00:24:02   quality clients is a real overall [TS]

00:24:04   quality decline is just there [TS]

00:24:06   the world we live in now has so many [TS]

00:24:08   devices so many [TS]

00:24:10   e-services everything is constantly [TS]

00:24:11   changing everything is in flux that it [TS]

00:24:15   is harder now than it's ever been to [TS]

00:24:18   maintain high quality and apples simply [TS]

00:24:21   not doing it like they they are in [TS]

00:24:23   maintaining high quality and it seems [TS]

00:24:25   pretty clear that they can't it is it [TS]

00:24:27   isn't that like they're you know evil or [TS]

00:24:29   stupid it just seems like they can't [TS]

00:24:31   maintain high quality you know actions [TS]

00:24:33   speak louder than words I mean they they [TS]

00:24:34   told me I i love the quote the great [TS]

00:24:36   wall mossberg in response to my [TS]

00:24:38   inquiries about this Apple said quote we [TS]

00:24:41   have dedicated software teams across [TS]

00:24:42   multiple platforms the effort is a [TS]

00:24:44   strong there as it has ever been [TS]

00:24:47   that's probably true but denied any for [TS]

00:24:48   effort that doesn't really yes this I it [TS]

00:24:52   this is a pet peeve of mine [TS]

00:24:53   it drives me nuts whenever I hear some [TS]

00:24:55   late Tim Cook excuse something we're [TS]

00:24:57   saying the teams working really hard on [TS]

00:24:59   that [TS]

00:25:00   yeah because you know what I don't care [TS]

00:25:01   how are the team is working that is your [TS]

00:25:03   problem that is the team's problem that [TS]

00:25:04   is not my problem that is how you talk [TS]

00:25:06   to yourself and your team internally [TS]

00:25:08   that is not how you talk to the public [TS]

00:25:10   because the public doesn't give a crap [TS]

00:25:11   how hard the team is working the public [TS]

00:25:13   cares about results sometimes they care [TS]

00:25:15   that like it seems like you as an apple [TS]

00:25:16   don't care about this and sometimes part [TS]

00:25:18   of the damage control saying no no we [TS]

00:25:19   really do care like as if you can speak [TS]

00:25:21   with all coming but I like I believe [TS]

00:25:22   they really do care like this at [TS]

00:25:24   riverside interview with phil schiller [TS]

00:25:26   we talk about these issues again a whole [TS]

00:25:28   year ago this is not like you know this [TS]

00:25:30   keeps coming around around and I think a [TS]

00:25:32   lot of things in that that interview [TS]

00:25:34   like the all we have the only inside it [TS]

00:25:36   happened like what the hell is actually [TS]

00:25:38   on Apple but the image i have my head of [TS]

00:25:40   what's going on is explained by the the [TS]

00:25:42   the venues that I think they're doing [TS]

00:25:43   badly in one we talked about at length [TS]

00:25:45   is the whole cloud services thing which [TS]

00:25:47   has always been weak at that more things [TS]

00:25:49   are cloud service based and so if [TS]

00:25:50   they're bad cloud services the bad news [TS]

00:25:52   spreads more so let's set that aside for [TS]

00:25:53   a second [TS]

00:25:54   the other thing that the thread that uh [TS]

00:25:56   both groan walmart were talking about in [TS]

00:25:58   this round and not so much what you're [TS]

00:26:00   talking about last year is not really [TS]

00:26:02   like the OS or like something wrong with [TS]

00:26:07   the software in the sense that that uh [TS]

00:26:10   get bugs and stuff like that just like [TS]

00:26:13   application design like your application [TS]

00:26:15   and they don't seem to be as good as it [TS]

00:26:19   used to be there not a simple than I was [TS]

00:26:20   understandable they do weird things [TS]

00:26:21   groups thing was that [TS]

00:26:23   like photos told him 25 photos going to [TS]

00:26:25   be uploaded but he couldn't figure out [TS]

00:26:26   how to tell which 5 photos like it [TS]

00:26:30   application design decisions and the [TS]

00:26:31   reason i think this goes back to [TS]

00:26:33   official entry the reason I think Apple [TS]

00:26:34   probably is less inclined to agree with [TS]

00:26:36   this is that they the metrics they've [TS]

00:26:38   chosen to seems to me the metrics [TS]

00:26:40   they've chosen to put on their software [TS]

00:26:43   references one they don't have a lot of [TS]

00:26:45   good metrics on how well things interact [TS]

00:26:46   with the cloud because obviously it [TS]

00:26:47   works and test and it works when we [TS]

00:26:48   connect to our test server and it works [TS]

00:26:50   man blah blah but then it doesn't work [TS]

00:26:51   on people out in the field or well [TS]

00:26:53   internet demons we don't know what's [TS]

00:26:55   going on right but it seems to me that [TS]

00:26:59   Apple has really concentrated hear this [TS]

00:27:01   from Apple engineers on like it is a [TS]

00:27:03   crasher of something that crashes the [TS]

00:27:04   application that needs to get fixed and [TS]

00:27:06   i think apple software with the past few [TS]

00:27:08   years has crashed way less than has been [TS]

00:27:10   the best I can't remember the last time [TS]

00:27:12   i had like an apple you know application [TS]

00:27:15   or any other iOS on the mac like up a [TS]

00:27:18   crash at all let alone a repeatable [TS]

00:27:19   crash like every time I do this the [TS]

00:27:20   whole app crashes like I really think [TS]

00:27:22   they have really reduced crackers but [TS]

00:27:24   you think that's great isn't it great [TS]

00:27:25   that they reduce crashes right but maybe [TS]

00:27:28   concentrating that has taken their eye [TS]

00:27:30   off of the other balls which is one [TS]

00:27:32   application design which I want to talk [TS]

00:27:34   about a little bit more later have the [TS]

00:27:35   item in the show notes about photos [TS]

00:27:37   right about about like how you make the [TS]

00:27:39   application and to cloud services which [TS]

00:27:41   doesn't show up as a crash just of this [TS]

00:27:42   data doesn't sink and as cloud affects [TS]

00:27:45   every single application we have that [TS]

00:27:46   becomes maddening so what Marco you talk [TS]

00:27:48   about the function hi grandma stuff like [TS]

00:27:49   that you know that the naming service [TS]

00:27:51   just plain doesn't work and that's not [TS]

00:27:53   really a crasher either you have a demon [TS]

00:27:55   was crashing behind-the-scenes you [TS]

00:27:56   wouldn't see it was just stuff doesn't [TS]

00:27:57   work but I I really feel like apple's OS [TS]

00:28:01   and their applications have whale fewer [TS]

00:28:03   crashes and they did back in like an I [TS]

00:28:05   keep going like the leopard a stuffing [TS]

00:28:06   everything to crash all the time as I go [TS]

00:28:08   you know everything the classic mac OS [TS]

00:28:10   today is going back father like that [TS]

00:28:12   they've made such progress that they [TS]

00:28:14   must feel really good about themselves [TS]

00:28:15   internally and their metrics must be all [TS]

00:28:16   looking up but they don't realize that [TS]

00:28:17   crap this point doesn't work to perform [TS]

00:28:19   the desired function either because the [TS]

00:28:20   app is designed wrong or because it's [TS]

00:28:23   trying to connect some cloud service in [TS]

00:28:24   doing the wrong thing and people just [TS]

00:28:25   have no recourse and stare at the screen [TS]

00:28:27   and help their note will appear it is it [TS]

00:28:29   was very clear to me last year I I kept [TS]

00:28:32   hearing from from people here and there [TS]

00:28:34   Secondhand [TS]

00:28:35   you know that i keep hearing that like [TS]

00:28:37   internally Apple was caught by surprise [TS]

00:28:39   that article was getting traction [TS]

00:28:42   because they thought everything was fine [TS]

00:28:44   because by their metrics everything was [TS]

00:28:47   better than ever been and you know it [TS]

00:28:50   that's great if if your metrics cover [TS]

00:28:53   everything but nobody's mattress cover [TS]

00:28:54   everything that's impossible and and so [TS]

00:28:56   eat in reality you optimize for the [TS]

00:28:59   metrics you know and the AIC Apple doing [TS]

00:29:01   this a lot recently I don't know if [TS]

00:29:03   that's a tip thing or that started [TS]

00:29:05   before you know before 10 was in charge [TS]

00:29:06   but it seems like apples really heavily [TS]

00:29:08   it you know into data-driven [TS]

00:29:10   decision-making now and and i think [TS]

00:29:12   there's so many flaws with that and this [TS]

00:29:15   number one starts with like what is the [TS]

00:29:17   data you're basing decisions on and is [TS]

00:29:19   it is that telling the whole story is [TS]

00:29:20   that accurate being gamed you know [TS]

00:29:23   things like that it as these problems [TS]

00:29:24   are very challenging any kind of [TS]

00:29:25   organization that tries to measure [TS]

00:29:27   anything and I think we're just seeing [TS]

00:29:29   the the the ways that falls down you [TS]

00:29:32   know and and one of the ways that falls [TS]

00:29:33   on is like if they're measuring quality [TS]

00:29:35   by number of crashes well there's a lot [TS]

00:29:38   of bugs that don't cause crashes and it [TS]

00:29:41   doesn't seem like we're reducing those [TS]

00:29:43   and in fact we seem to be increasing [TS]

00:29:45   them and I just as you mentioned with [TS]

00:29:47   services like that so many of the bugs [TS]

00:29:50   that I see now you know that discovery [TS]

00:29:52   Diaz is fixed as far as i know most of [TS]

00:29:55   the bugs I see now are with our [TS]

00:29:57   interactions with Apple services on in [TS]

00:30:00   some way you know whether it's the apple [TS]

00:30:02   TV trying to play media from itunes and [TS]

00:30:05   failing for god knows why or showing a [TS]

00:30:07   bunch of your password dialogues on the [TS]

00:30:09   phone for each store purchases or [TS]

00:30:10   anything weird stuff like that it seems [TS]

00:30:13   like it's the interaction with the [TS]

00:30:14   services that is that has fallen down so [TS]

00:30:16   badly not and we will we will definitely [TS]

00:30:19   talk about design flaws because that's [TS]

00:30:21   that's a separate category but the [TS]

00:30:22   actual like failures and bugs so often [TS]

00:30:25   our service related that people actually [TS]

00:30:26   hitting here that that I I don't think [TS]

00:30:30   apple is measuring the right things if [TS]

00:30:32   if they don't think there's a problem [TS]

00:30:34   then their metrics are problem and like [TS]

00:30:37   the seat of the pants thing like the way [TS]

00:30:39   that we would imagine in the fantasy [TS]

00:30:40   scenarios like how does apple have such [TS]

00:30:42   great quality well it's because Steve [TS]

00:30:44   Jobs uses the products and if anything [TS]

00:30:46   goes wrong for him [TS]

00:30:47   comes back and yells at people and they [TS]

00:30:49   fix it right that's the silly fairy tale [TS]

00:30:51   of how quality was maintained back into [TS]

00:30:52   Steve Jobs days but the reason that [TS]

00:30:54   fairytale works for us is because we can [TS]

00:30:56   picture in our mind like this thing [TS]

00:30:59   everyone ask ourselves like don't these [TS]

00:31:00   guys that Apple actually use their [TS]

00:31:01   products again I got up to go back to [TS]

00:31:03   contact syncing which is you would think [TS]

00:31:06   the simplest possible thing very small [TS]

00:31:08   very bounded data set not complicated [TS]

00:31:11   data it's basically all text right and [TS]

00:31:14   it just want to have the same contact [TS]

00:31:16   you want to enter contact on your phone [TS]

00:31:17   have a shop on your mac and enter [TS]

00:31:19   content in your mac and show up on your [TS]

00:31:20   phone you just want them to be in sync [TS]

00:31:21   with each other like it maybe you have [TS]

00:31:23   an iPad admit but it just it just seems [TS]

00:31:25   like it should be a problem that is so [TS]

00:31:26   incredibly boring and licked that just [TS]

00:31:28   works every time and yet pretty much [TS]

00:31:30   once every 1.5 years my wife comes to me [TS]

00:31:33   and says I entered some contact here and [TS]

00:31:35   it's not showing up there and then i [TS]

00:31:36   have to do a bunch of rain dances to [TS]

00:31:38   make that work and I'm like seriously [TS]

00:31:40   i'm doing this again this is happening [TS]

00:31:42   again it's contact something like you [TS]

00:31:44   think taught doesn't Tim Cook have [TS]

00:31:46   contacts in his phone doesn't he like [TS]

00:31:49   when he's on his phone [TS]

00:31:50   enter someone's contact information and [TS]

00:31:52   then come back and go on his iPad at [TS]

00:31:54   work and be pissed that contact [TS]

00:31:57   information isn't there like that's not [TS]

00:31:59   a crasher but that should show up as hey [TS]

00:32:01   contacts doesn't work to for the job [TS]

00:32:05   that it's supposed to do and then of [TS]

00:32:07   course he has no recourse because you [TS]

00:32:08   just sit there you stare at like maybe [TS]

00:32:10   the contact will show up eventually [TS]

00:32:11   should I try signing out of iCloud and [TS]

00:32:14   deleting all my local data on the device [TS]

00:32:16   but what should I just be no first you [TS]

00:32:18   gotta do all the stuff of like backing [TS]

00:32:20   up all your cart like I've done this so [TS]

00:32:22   many times I know all the steps there's [TS]

00:32:23   no way in hell regular persons gonna do [TS]

00:32:25   all these things that you just you just [TS]

00:32:26   sit there and you stare at it and that [TS]

00:32:28   stuff like that with services but how do [TS]

00:32:30   you put a metric on that the only metric [TS]

00:32:32   is Steve Jobs tried to enter contact and [TS]

00:32:34   got mad and came and yelled to people [TS]

00:32:35   like I don't know how you like cloud [TS]

00:32:39   services company you need to measure [TS]

00:32:40   that and I need to get good at measuring [TS]

00:32:41   that but apple doesn't seem to like it [TS]

00:32:43   when problems like that happened for a [TS]

00:32:45   for a problem domain that I think should [TS]

00:32:49   have been solved like decades ago it [TS]

00:32:52   just it makes me lose faith in [TS]

00:32:53   everything else if i can get contacts [TS]

00:32:55   right let's forget about the complicated [TS]

00:32:57   stuff that just [TS]

00:32:58   they just spend the next five years [TS]

00:33:01   saying contacts will always work like I [TS]

00:33:03   don't even talk about like little things [TS]

00:33:05   complicated scenarios simultaneous use [TS]

00:33:07   I'm just saying like you enter it on [TS]

00:33:09   your phone you come back five hours [TS]

00:33:10   later you look on your mac and it's not [TS]

00:33:12   there and you don't know why you wait [TS]

00:33:13   two days and it still doesn't show up [TS]

00:33:15   and you just scratching your head and [TS]

00:33:17   that makes me want to just scream [TS]

00:33:19   you know it's funny because my contacts [TS]

00:33:22   saying to my knowledge has always worked [TS]

00:33:24   perfectly [TS]

00:33:25   I never run into the iMessage problems [TS]

00:33:27   that so many people run into however [TS]

00:33:30   earlier today I was trying to airplay [TS]

00:33:33   something to our brand new Apple TV and [TS]

00:33:36   I cannot think of a device in the house [TS]

00:33:39   that isn't on the latest and greatest [TS]

00:33:42   version of iOS or 40 s 10 and i go to [TS]

00:33:46   airplay to my apple TV and I see family [TS]

00:33:48   room space / n for print [TS]

00:33:50   its back you know the house has been [TS]

00:33:55   infected [TS]

00:33:56   clearly the only option is to burn it [TS]

00:33:57   down and started you know did the [TS]

00:34:00   airplay work though that is the real [TS]

00:34:01   quick yeah it did [TS]

00:34:02   well then consider yourself lucky yeah [TS]

00:34:04   exactly I don't know it's I feel like [TS]

00:34:08   what you guys have said is is my [TS]

00:34:11   experience as well like it used to be [TS]

00:34:13   that I would have almost no glitches or [TS]

00:34:16   random errors or issues that would [TS]

00:34:19   happen from time to time but very rarely [TS]

00:34:21   and i feel like and i don't have a list [TS]

00:34:24   in front of me or anything like that and [TS]

00:34:25   maybe I'm just allowing myself to be [TS]

00:34:27   influenced by what you know the press is [TS]

00:34:29   saying but I really didn't really do [TS]

00:34:31   feel like I'm seeing a lot more small [TS]

00:34:34   issues these days and sometimes big [TS]

00:34:37   issues like the imac the first time Mac [TS]

00:34:39   I just seen these issues from time to [TS]

00:34:41   time that I never used to see before and [TS]

00:34:43   you know area and my parents are coming [TS]

00:34:46   to me and saying oh this isn't working [TS]

00:34:48   right what can I do and my answer has [TS]

00:34:51   been a very said shrug a lot more often [TS]

00:34:54   lately than it ever was in the past [TS]

00:34:56   because because what can you do like [TS]

00:34:59   that's that's the thing with these with [TS]

00:35:01   these signatures and at to bring up [TS]

00:35:02   another had recently on a podcast i [TS]

00:35:03   think was the talk show remember that [TS]

00:35:05   song was talking like oh i just use the [TS]

00:35:06   Apple bundle notes app which is improved [TS]

00:35:08   tremendously in capability you know like [TS]

00:35:10   and all the drawings know [TS]

00:35:11   sap and you can do like rich text and [TS]

00:35:13   pictures and all the stuff and it [TS]

00:35:14   doesn't use imap is a storage back and [TS]

00:35:16   it's like a modern full-fledged notes [TS]

00:35:17   application so I'm using it so much more [TS]

00:35:19   I practically I practically use it as [TS]

00:35:21   they were saying I practically use it as [TS]

00:35:22   a like as a replacement for like paste [TS]

00:35:24   potter like those copy and paste things [TS]

00:35:25   where you will essentially copy [TS]

00:35:27   something on your phone you want to be [TS]

00:35:28   able to see to paste it on your mac so [TS]

00:35:30   just entering the notes and then you [TS]

00:35:33   know put down the phone half a second [TS]

00:35:34   later launched notes on their mac and [TS]

00:35:36   they know they just put on the phone is [TS]

00:35:37   on their mac and they're all amazed at [TS]

00:35:38   how fast it sinks and that's success [TS]

00:35:41   story that's the way it should be for [TS]

00:35:42   all these things you say it's not on the [TS]

00:35:43   data I just tasted like a URL for [TS]

00:35:45   instance and notes on my phone and then [TS]

00:35:47   i'm going to open notes on my mac and [TS]

00:35:49   that you are all be sitting there [TS]

00:35:50   well i also have a notes document in the [TS]

00:35:51   Apple official notice application which [TS]

00:35:53   one do you use this is just a bunch of [TS]

00:35:54   URLs that I frequently tweeted people [TS]

00:35:56   because they'll ask like hey where's [TS]

00:35:57   cases blog post on all the toasters you [TS]

00:35:59   reviewed or something and I don't have [TS]

00:36:00   to find the Euro against I go to the [TS]

00:36:01   notes thing and added that URL note I'd [TS]

00:36:05   remember a couple weeks ago ahead of it [TS]

00:36:06   and then several days later I went to my [TS]

00:36:09   mac and you know someone someone asked a [TS]

00:36:11   question about something was going to [TS]

00:36:12   reply with the URL and I open notes on [TS]

00:36:13   my mac and the euros no it wasn't there [TS]

00:36:15   and so I picked up my phone on my desk [TS]

00:36:17   where I had added the notes like several [TS]

00:36:19   days earlier and look at it on my phone [TS]

00:36:21   because you're almost there like did I [TS]

00:36:23   add it to the local only one because [TS]

00:36:25   they notice the cloud and local ones [TS]

00:36:26   nope it's in the cloud 1i put the phone [TS]

00:36:28   down and look back at the notes [TS]

00:36:30   application the mac and i went to the [TS]

00:36:31   iCloud system preferences yeah notes is [TS]

00:36:33   checked you know and it's sinking or [TS]

00:36:35   whatever and I quick notes and I forgot [TS]

00:36:38   about it the next day I came back again [TS]

00:36:39   launch notes to get URL the URL note [TS]

00:36:42   wasn't there [TS]

00:36:43   there's no like refresh button to click [TS]

00:36:45   there's nothing to be done except for I [TS]

00:36:47   could have signed out to iCloud or [TS]

00:36:48   unchecked and recheck the notes thing or [TS]

00:36:50   whatever but I'm like what does a [TS]

00:36:52   regular person do in this scenario and I [TS]

00:36:55   thought about something like Dropbox [TS]

00:36:56   where when i launched dropbox on my mac [TS]

00:36:59   a bunch of little spinners are on a [TS]

00:37:01   bunch of little badge appear on icons [TS]

00:37:03   and at a certain point it's think like I [TS]

00:37:05   know when I launch it sinks everything [TS]

00:37:06   in my dropbox when a little bad just [TS]

00:37:08   gone from the the Dropbox icon I on your [TS]

00:37:10   bar i have some faith based on years of [TS]

00:37:12   experience the dropbox is satisfied that [TS]

00:37:15   is successfully sync everything to my [TS]

00:37:16   computer right to quit dropbox and [TS]

00:37:19   relaunch it [TS]

00:37:19   I know that I'm launching would say I [TS]

00:37:21   better make sure everything in the [TS]

00:37:22   dropbox is up-to-date and then we'll [TS]

00:37:23   show a little spinner and then [TS]

00:37:24   will go away and you with notes on my [TS]

00:37:26   Mac when i launched it if the note i [TS]

00:37:28   expect to be there isn't there by Casey [TS]

00:37:30   said I don't shrug my shoulders you know [TS]

00:37:32   and like and so I just quit that quick [TS]

00:37:35   notes and then I came back a couple days [TS]

00:37:36   later and Washington and my euro note [TS]

00:37:38   was there like that's it that's not what [TS]

00:37:41   that's not a six it wasn't because no [TS]

00:37:42   crashes apples metrics muscle great on [TS]

00:37:44   that right but it [TS]

00:37:46   what what's happening why like I don't [TS]

00:37:49   think yeah it's madness and especially [TS]

00:37:52   for something you hear other people you [TS]

00:37:54   know saying great things about like when [TS]

00:37:56   it works just like this is awesome [TS]

00:37:58   because you're excited the same way the [TS]

00:37:59   people except i want to be boring like [TS]

00:38:01   Dropbox where maybe it's not the most [TS]

00:38:02   efficient and fanciest thing in the [TS]

00:38:04   world but over years of use you know and [TS]

00:38:06   dropbox s squared corners where it saves [TS]

00:38:08   you're conflicted copy with this weird [TS]

00:38:09   parenthetical name and it can get [TS]

00:38:11   confusing and complicated scenarios all [TS]

00:38:13   i wanted the easy scenarios to be so [TS]

00:38:15   boring that I never think about them [TS]

00:38:17   I don't launch dropbox with trepidation [TS]

00:38:19   wondering if the data that I expect to [TS]

00:38:21   be there will be there even when I run [TS]

00:38:23   out of my quota or whatever it puts a [TS]

00:38:25   little red badge icon and all i have to [TS]

00:38:27   do is free up a little bit of space and [TS]

00:38:30   it notices that afraid of space and [TS]

00:38:31   every sinks things like it should just [TS]

00:38:34   be boring right it shouldn't be this [TS]

00:38:36   mysterious roll of the dice and then [TS]

00:38:38   when it does work you have no idea why [TS]

00:38:40   it started working this little guy [TS]

00:38:41   didn't even try to debug this entry [TS]

00:38:42   changes i think i went like a week a [TS]

00:38:44   week and a half with that that one note [TS]

00:38:46   that i added on my phone not appear on [TS]

00:38:48   my mac and eventually it appeared and I [TS]

00:38:50   have no idea why and so that's why i [TS]

00:38:52   like you know like Casey one of my [TS]

00:38:53   relatives ask me questions like I'll [TS]

00:38:56   take it to the apple genius like I don't [TS]

00:38:57   want to do the rain dance for them [TS]

00:38:58   there's no obvious solution they're not [TS]

00:39:00   doing anything wrong as users it's just [TS]

00:39:01   it's just the constant source of [TS]

00:39:04   frustration for things that should be [TS]

00:39:05   boring at this point and I i give Apple [TS]

00:39:07   total pass at the edge of the envelope [TS]

00:39:08   we're pushing on looking complicated [TS]

00:39:10   things I give them passing like Siri [TS]

00:39:12   that's really hard to do natural [TS]

00:39:14   language like just you know make easy [TS]

00:39:17   things easy to make hard things possible [TS]

00:39:19   to throw out more you know pearl [TS]

00:39:20   catchphrases right easy things are not [TS]

00:39:23   easy [TS]

00:39:24   a lot of the time even when are things [TS]

00:39:26   are possible seems to be no connection [TS]

00:39:28   between them and my favorite persistent [TS]

00:39:31   bug that was around for a long time and [TS]

00:39:34   then resolved itself and is now come [TS]

00:39:35   back rearing its ugly head [TS]

00:39:37   crippling my ability to respond quickly [TS]

00:39:40   and easily with emoji is the keyboard [TS]

00:39:43   text replacement that's built into the [TS]

00:39:45   system that's all sing to the iCloud as [TS]

00:39:46   far as I'm aware so this is in if you're [TS]

00:39:48   on the mac system preferences keyboard [TS]

00:39:51   and then the text tab i use these to [TS]

00:39:53   quickly type emoji that i use constantly [TS]

00:39:56   and when I got the new imac none of them [TS]

00:39:58   synced there's still as far as i can [TS]

00:40:00   tell syncing between my iOS devices they [TS]

00:40:03   used to sync between my iOS devices and [TS]

00:40:05   my mac but now they're not syncing with [TS]

00:40:08   my mac and i have no course of action to [TS]

00:40:11   diagnose i have no way to figure it out [TS]

00:40:13   I there's nothing I can do to fix this [TS]

00:40:15   I just hope ya all you've got the other [TS]

00:40:17   rain dances because you know what the [TS]

00:40:19   rain dances are no sign of iCloud [TS]

00:40:21   disable that sinking delete and recreate [TS]

00:40:23   your account like all these things [TS]

00:40:24   you're trying to basically kick the [TS]

00:40:26   thing into gear to say go do that thing [TS]

00:40:28   that you think you need to do with you [TS]

00:40:30   synchronize data because you have a [TS]

00:40:32   sneaking suspicion that it thinks it's [TS]

00:40:34   synchronized but you know it's not as [TS]

00:40:35   you can see your emotion shortcuts but [TS]

00:40:37   it thinks it's done you think that this [TS]

00:40:38   thinks there's nothing to do [TS]

00:40:40   yep that's exactly right but also like [TS]

00:40:42   that the rain dances that that you know [TS]

00:40:45   like you know Johnny's like you know you [TS]

00:40:46   said you send people to the genius like [TS]

00:40:47   the Jesus can't do anything really are [TS]

00:40:50   but I want them to walk through [TS]

00:40:52   yeah I want them to walk through the [TS]

00:40:53   steps I don't want to be the one walking [TS]

00:40:54   through right and those steps are [TS]

00:40:56   horrible like if now if anything [TS]

00:40:58   involved either like restoring your [TS]

00:41:00   phone or even like standing in and out [TS]

00:41:03   of iCloud that it with modern computers [TS]

00:41:06   and modern devices if you bought into [TS]

00:41:08   Apple ecosystem if you use photos if you [TS]

00:41:10   use music signing out of iCloud is an [TS]

00:41:14   incredibly destructive action you should [TS]

00:41:16   never ever ever have to do that unless [TS]

00:41:19   you're like selling a computer like the [TS]

00:41:22   inside of my clan before the whole thing [TS]

00:41:23   signing out of an iCloud on a modern Mac [TS]

00:41:26   if you have stuff in in photos music and [TS]

00:41:28   everything and you using all the second [TS]

00:41:29   everything that is risky it is [TS]

00:41:32   complicated it is time consuming it can [TS]

00:41:35   possibly waste a ton of bandwidth you [TS]

00:41:36   might lose data if you don't do it right [TS]

00:41:38   they don't necessarily work [TS]

00:41:40   yes it and all those the sad part is [TS]

00:41:42   unfortunately how often it does actually [TS]

00:41:43   solve the problem but although when it [TS]

00:41:45   does solve that I was feeling so i'll [TS]

00:41:47   see you guys here [TS]

00:41:48   in a month when it doesn't work again [TS]

00:41:50   because it's not like you actually solve [TS]

00:41:51   the problem you just restarted the [TS]

00:41:54   counter and when things will go awry [TS]

00:41:55   looks like and so it to me like it if [TS]

00:41:58   anybody at apple is considering a [TS]

00:42:00   success when you can solve the problem [TS]

00:42:02   by standing outside of McKinley no that [TS]

00:42:03   is not a success that that is a that is [TS]

00:42:05   like you you saved your butt on that [TS]

00:42:08   particular instance of that bug by [TS]

00:42:10   putting people through a really really [TS]

00:42:11   invasive process but that should not be [TS]

00:42:15   standard operating procedure [TS]

00:42:17   you should not have people not only [TS]

00:42:20   having to do this you having to sign up [TS]

00:42:22   senator michael and delete all the crap [TS]

00:42:24   and reciting back in and put out getting [TS]

00:42:25   down tree down other crap or have to [TS]

00:42:28   restore your phone which is even worse [TS]

00:42:30   than all that like you shouldn't have [TS]

00:42:32   people doing this on a routine basis to [TS]

00:42:35   solve seemingly random and some but [TS]

00:42:37   frequent problems because a that's [TS]

00:42:40   really destructive now and be once [TS]

00:42:42   people get into that habit it's like [TS]

00:42:44   putting all the apps in the app switcher [TS]

00:42:45   ones that habit years from now people [TS]

00:42:48   are going to still be doing this thing [TS]

00:42:50   that's going to solve all their problems [TS]

00:42:51   that like that's gonna be like what-what [TS]

00:42:53   annoying power users tell their [TS]

00:42:55   relatives are you you've got to restore [TS]

00:42:57   your phone oh you gotta sign and send [TS]

00:42:58   out of my clothes I can like that causes [TS]

00:43:00   damage for years to come in in people's [TS]

00:43:03   superstitions way beyond you stop need [TS]

00:43:04   it will be a time when you stop needing [TS]

00:43:06   these horrible solutions so it really is [TS]

00:43:09   a long-term damage being done here in so [TS]

00:43:12   many ways you know it with the quality [TS]

00:43:14   issues and and with the remedies and [TS]

00:43:16   everything I I just get the feeling and [TS]

00:43:18   i hope i'm wrong i hope this is to put [TS]

00:43:20   on a good face because they don't really [TS]

00:43:21   share a lot but I just get the feeling [TS]

00:43:23   that Apple is either oblivious or in [TS]

00:43:27   denial to these problems and also that [TS]

00:43:30   their defensive they're very that what I [TS]

00:43:32   hear from Apple people they're usually [TS]

00:43:33   very defensive about how well they're [TS]

00:43:36   doing and they think they're doing a lot [TS]

00:43:37   better than I think they're doing [TS]

00:43:39   maybe I'm just build these lucky person [TS]

00:43:41   in the world but it sounds like [TS]

00:43:42   everybody has these stories about random [TS]

00:43:45   stuff that just doesn't work right for [TS]

00:43:46   them or has failed for them or or has [TS]

00:43:48   has done bad things like this is a big [TS]

00:43:52   problem and I i won't i won't be the you [TS]

00:43:55   know the I won't have my best and say [TS]

00:43:57   well either it's real or there's a [TS]

00:43:59   perception problem [TS]

00:44:00   no it's a real problem like this is a [TS]

00:44:02   this is obviously like this is way too [TS]

00:44:04   big and widespread to be just a [TS]

00:44:06   perception problem I i heard earlier i [TS]

00:44:09   write a blog post forget I'm sorry [TS]

00:44:10   forget where it was but somebody was [TS]

00:44:12   saying like you know modern microsoft [TS]

00:44:13   stuff is no better for that it's a huge [TS]

00:44:15   mess with them to or like you can look [TS]

00:44:17   at other makers you can look at [TS]

00:44:18   Microsoft Google you know you can you [TS]

00:44:21   can say oh well everybody has problems [TS]

00:44:22   that is also not a defense like yeah [TS]

00:44:25   everybody has problems you know what [TS]

00:44:27   everybody else makes crappy pcs doesn't [TS]

00:44:29   mean the mat can be crappy you know if [TS]

00:44:31   that's not how Apple works that's not [TS]

00:44:32   why he was use apple stuff so you like [TS]

00:44:35   that that's not good enough and there [TS]

00:44:37   are examples of things that are better [TS]

00:44:39   like it's not like this I know nobody is [TS]

00:44:41   better [TS]

00:44:41   that's not true I just named on dropbox [TS]

00:44:43   dropbox is better at singing files [TS]

00:44:44   everything right you know it's like it [TS]

00:44:46   seems like apple fruit from what they [TS]

00:44:49   project the outside world again whether [TS]

00:44:52   this reflects their internal thing or [TS]

00:44:53   not I don't know but what they protect [TS]

00:44:55   the outside world is everything's fine [TS]

00:44:58   we're working really hard on it and [TS]

00:45:00   everything's fine [TS]

00:45:01   like that's the business like that is [TS]

00:45:03   what we hear from apple and the reality [TS]

00:45:05   is that everything is not fine and i I [TS]

00:45:07   just I really really hope that they see [TS]

00:45:09   that because all I hear from them [TS]

00:45:11   usually is defensive pneus our second [TS]

00:45:14   sponsor this week is Casper Casper is an [TS]

00:45:17   online retailer premium mattresses for a [TS]

00:45:19   fraction of the price the mattress [TS]

00:45:21   industry has forced customers [TS]

00:45:22   independent aureus lehigh markups for [TS]

00:45:24   really weird products Casper is [TS]

00:45:26   revolutionising the mattress industry by [TS]

00:45:28   cutting the closet dealing with [TS]

00:45:29   retailers and showrooms and passionate [TS]

00:45:31   savings directly onto you the consumer [TS]

00:45:33   casters mattresses are one-of-a-kind [TS]

00:45:35   it's a new hybrid mattress that combines [TS]

00:45:38   premium latex foam with memory foam for [TS]

00:45:41   just the right sink just the right [TS]

00:45:43   balance these technologies come together [TS]

00:45:45   for better night and brighter days now [TS]

00:45:47   mattresses you might think buying a [TS]

00:45:49   mattress on line is crazy and it [TS]

00:45:51   honestly does sound kind of crazy but [TS]

00:45:53   they know that too and they have you [TS]

00:45:55   covered so here so that here's how this [TS]

00:45:56   works you bycatch matters they delivered [TS]

00:45:58   to you in a box that sounds like a [TS]

00:46:00   filing cabinet it's not a not like a [TS]

00:46:01   master size box it's it's kind of [TS]

00:46:03   compressed in there you take it out it [TS]

00:46:05   like expand into the room and then you [TS]

00:46:07   have a dry matter so shipping not a [TS]

00:46:09   problem you try it out you can try it [TS]

00:46:12   for a hundred Knights you can sleep on [TS]

00:46:14   it risk free for a hundred night so you [TS]

00:46:15   don't have to [TS]

00:46:16   just like line in the showroom for five [TS]

00:46:18   seconds and decide well do I want to [TS]

00:46:20   like this for the next 15 years [TS]

00:46:21   no you can just take it out and sleep on [TS]

00:46:24   it for up to a hundred knights and if [TS]

00:46:26   you like it [TS]

00:46:27   great you're done if you don't like it [TS]

00:46:29   if it's not for you you just call him up [TS]

00:46:31   and tell him sorry sorry it doesn't work [TS]

00:46:32   didn't work out for me it's not right [TS]

00:46:33   for me and they arranged for a free [TS]

00:46:36   painless return it is totally risk-free [TS]

00:46:38   and we've heard from people on both [TS]

00:46:40   sides [TS]

00:46:40   we've heard from so many people who have [TS]

00:46:42   their customers and who love them and [TS]

00:46:44   we've actually heard from a few who said [TS]

00:46:45   you know what it didn't work out for me [TS]

00:46:47   it wasn't what I wanted and I called [TS]

00:46:48   ahead and I returned it and those people [TS]

00:46:51   had such a great experiences even [TS]

00:46:53   returning it that they thought to email [TS]

00:46:55   us and say you know what they're really [TS]

00:46:56   great even if you returned it so really [TS]

00:46:59   there's no pressure here is no risk here [TS]

00:47:00   try it for a hundred Knights in your [TS]

00:47:02   home and the pricing on this is great [TS]

00:47:05   mattress is usually for a good mattress [TS]

00:47:07   usually paying about 15 bucks or more [TS]

00:47:08   cash mattress starts five hundred [TS]

00:47:11   dollars for a twin all the way up to 850 [TS]

00:47:13   for Queen 954 King so this is like half [TS]

00:47:16   the price that you're gonna pay for [TS]

00:47:17   similar quality mattress anybody else [TS]

00:47:19   these are really great prices under a [TS]

00:47:21   thousand dollars for high quality [TS]

00:47:22   mattresses fantastic so check it out [TS]

00:47:24   today these are again amazing latex foam [TS]

00:47:28   and memory foam combo mattresses for [TS]

00:47:30   just the right thing just the right [TS]

00:47:31   balance these are obsessively engineered [TS]

00:47:33   and they're made right here in the USA [TS]

00:47:35   right here in America so check it out [TS]

00:47:38   today go to go to Casper calm / ATP and [TS]

00:47:44   use code ATP to get fifty dollars [TS]

00:47:46   towards any mattress purchase terms and [TS]

00:47:48   conditions to apply for that once again [TS]

00:47:50   Casper calm / ATP and use code ATP [TS]

00:47:54   thanks a lot to capture for sponsoring [TS]

00:47:55   our show [TS]

00:47:56   throw in a couple of Casper tidbits i [TS]

00:47:58   think probably they're going to this is [TS]

00:47:59   going to be in the future and read [TS]

00:48:01   because they sent send you guys to I'm [TS]

00:48:03   assuming uh the sheets and a pillow one [TS]

00:48:05   yeah the sheets in the pillow and I'm [TS]

00:48:06   assuming there's going to be some had [TS]

00:48:07   read in the future where it's be like oh [TS]

00:48:09   let me tell you about the Casper he's in [TS]

00:48:10   the pillow but I've already got the [TS]

00:48:12   pillow and eventually sleeping with it [TS]

00:48:13   and i gotta tell you I'm very impressed [TS]

00:48:16   by this pill like I read all little [TS]

00:48:17   piece little piece of paper that comes [TS]

00:48:19   with the pillow about how the designing [TS]

00:48:20   like [TS]

00:48:21   yeah whatever some super picky about [TS]

00:48:22   pillows and I was in the market for you [TS]

00:48:25   yeah i was very impressed by this pill [TS]

00:48:28   like the stuff they put in a little card [TS]

00:48:30   like we specially designed it to be [TS]

00:48:32   supportive and you can sleep in any [TS]

00:48:33   position and if you're just like yeah [TS]

00:48:34   blah blah blah to pillow right I gotta [TS]

00:48:37   tell you this is a hell of a pillow will [TS]

00:48:39   probably talk about it in some future [TS]

00:48:40   and read i'm thinking of ordering a [TS]

00:48:42   second one just like this one wears out [TS]

00:48:44   if Casper like doesn't make this pillow [TS]

00:48:46   anymore i have a backup he got back a [TS]

00:48:48   pillow i do you have to i've done this i [TS]

00:48:51   made a mistake before with my stupid [TS]

00:48:52   slippers and I'm wearing now I didn't [TS]

00:48:53   buy to parents without knocking of them [TS]

00:48:55   again you know two is one one is none as [TS]

00:48:58   exactly so yeah maybe by three and i [TS]

00:49:01   have a closet with two pairs of shoes in [TS]

00:49:02   it that are the replacements with their [TS]

00:49:04   parents their everyday because in case [TS]

00:49:06   doc martens not make stuff making them [TS]

00:49:07   you know you joke but uh the sketcher [TS]

00:49:10   shoes that matters and he loves to make [TS]

00:49:12   fun of me for they are not making them [TS]

00:49:14   anymore probably because matt called in [TS]

00:49:16   a favor so I wouldn't wear them anymore [TS]

00:49:17   and I had one backup pair but now i'm [TS]

00:49:20   out of backup players and I know what [TS]

00:49:21   I'm gonna do [TS]

00:49:22   it's terrible clothing is the worst it [TS]

00:49:24   is you guys alluded to app design and [TS]

00:49:26   you had some thoughts about that let me [TS]

00:49:29   let me prime the pump a little bit and [TS]

00:49:31   ask what the crap is the point in photos [TS]

00:49:35   because i'm not i added all of my [TS]

00:49:39   pictures to photos which I hadn't used [TS]

00:49:42   in at least a couple years if not more [TS]

00:49:44   than that and outside of much easier [TS]

00:49:48   access to shared photo streams which [TS]

00:49:49   actually i should point out very quickly [TS]

00:49:51   work flawlessly for me and i have 0 [TS]

00:49:54   complaints about them [TS]

00:49:55   what is photos really doing for me like [TS]

00:49:59   they're there doesn't appear to be a way [TS]

00:50:02   to look at pictures by location there's [TS]

00:50:05   the faces thing which i never really [TS]

00:50:06   trust [TS]

00:50:07   I've got photostream access to be okay [TS]

00:50:11   yay but you know and i can see all my [TS]

00:50:13   selfies that I take all the time I guess [TS]

00:50:15   so I what is the point photos what is it [TS]

00:50:18   doing for you that makes it worthwhile [TS]

00:50:22   and then you can perhaps spring from [TS]

00:50:25   that too wise photos piece crap i think [TS]

00:50:27   photos is a great starting point because [TS]

00:50:29   I can answer your questions in to buy at [TS]

00:50:32   the same time talking about the app [TS]

00:50:33   design issues these days [TS]

00:50:34   are both related to photos I'm i guess [TS]

00:50:36   i'll talk about this but my specific [TS]

00:50:37   formulas in future thing but just [TS]

00:50:39   addressing you're going to like what [TS]

00:50:40   what is what am I supposed to be using [TS]

00:50:42   photos for this is an app design [TS]

00:50:44   philosophy that really is kind of [TS]

00:50:46   separate from the like do things work is [TS]

00:50:49   my data syncing you know measuring [TS]

00:50:51   crashing metrics that of something else [TS]

00:50:53   but it's kind of related in a lot of the [TS]

00:50:55   time people are complaining about apple [TS]

00:50:57   software quality sometimes they're [TS]

00:50:58   complaining about things don't work [TS]

00:50:59   sometimes they're complaining about [TS]

00:51:00   cloud stuff but sometimes they're [TS]

00:51:02   complaining like even when everything is [TS]

00:51:03   working exactly as it's supposed to be [TS]

00:51:04   as it appears to be for you and photos [TS]

00:51:06   people still don't feel the applications [TS]

00:51:09   are as useful or as interesting or as [TS]

00:51:13   fun or like they're not giving them [TS]

00:51:14   enough value and I i trace a lot of that [TS]

00:51:17   back to the design philosophy that [TS]

00:51:19   started many years ago on the mac [TS]

00:51:21   specifically i mean i guess you could [TS]

00:51:22   talk about iOS look but on the mac i [TS]

00:51:24   really feel it where someone somewhere i [TS]

00:51:27   can say with Johnny I but it is in [TS]

00:51:29   keeping with his yeah its hardware those [TS]

00:51:31   but who knows decided that I complexity [TS]

00:51:35   is the is the enemy and software design [TS]

00:51:37   and that's basically true like a lot of [TS]

00:51:39   apples great software designs have been [TS]

00:51:41   like you know let's simplify this [TS]

00:51:42   application lets you know Steve Jobs [TS]

00:51:45   always think I mean I just have one [TS]

00:51:46   window that like I just dragging on to [TS]

00:51:48   it makes me a DVD like I just want one [TS]

00:51:50   window [TS]

00:51:51   I don't want a million buttons i don't [TS]

00:51:52   want a million pallets and toolbars and [TS]

00:51:54   and all those stuff and remember like [TS]

00:51:56   those old pictures of like Microsoft [TS]

00:51:58   Word what version was it on the pc with [TS]

00:52:00   it went up office 95 the one more like [TS]

00:52:03   you can if you put every tool bar and [TS]

00:52:06   word out on a 640 by 480 screen you have [TS]

00:52:09   like one line of text left where you [TS]

00:52:10   where you can type stuff in like that [TS]

00:52:12   was you know the end apples reacting [TS]

00:52:14   against that to simplify right but it [TS]

00:52:18   really kicked into high gear and maybe [TS]

00:52:20   around a lion or something where they [TS]

00:52:22   took applications but even back when [TS]

00:52:23   it's just I photo by photo which had [TS]

00:52:25   been you know they've been a rating on [TS]

00:52:27   it they were making new versions of i've [TS]

00:52:28   of iphoto then adding features and and [TS]

00:52:31   doing all sorts of stuff and someone [TS]

00:52:32   said you don't we got too much crap and [TS]

00:52:34   i thought this too many toolbar buttons [TS]

00:52:35   this too many like you know options the [TS]

00:52:38   whole customize toolbar thing and then [TS]

00:52:40   we have buttons on the bottom and we [TS]

00:52:41   have a sidebar and those regions in the [TS]

00:52:43   sidebar and groups and subgroups and we [TS]

00:52:45   have a [TS]

00:52:45   a floating panel for keywords and it's [TS]

00:52:47   just too much stuff we need to clear all [TS]

00:52:49   this crap out of iphoto again this is [TS]

00:52:51   before photos and so they they went [TS]

00:52:53   through and they like this big top bar [TS]

00:52:55   and photos get rid of pretty much all [TS]

00:52:56   those buttons the bottom bar get rid of [TS]

00:52:58   the bottom bar entire the sidebar what [TS]

00:52:59   can remove from their floating palettes [TS]

00:53:01   how many of those going to get rid of [TS]

00:53:02   what things do we not need in the menu [TS]

00:53:04   command options for showing the keywords [TS]

00:53:06   underneath photos nobody uses exit for [TS]

00:53:07   Syracuse to get rid of that feature [TS]

00:53:08   never bring it back just removing [TS]

00:53:11   removing and simplifying and that [TS]

00:53:12   instinct of simplifying i think is [TS]

00:53:15   admirable and the correct one but you [TS]

00:53:18   know as whatever that I forget it was [TS]

00:53:20   that designer whose name I can't [TS]

00:53:21   remember it's like everything everything [TS]

00:53:23   should be as simple as possible but no [TS]

00:53:24   simpler they think that cross that line [TS]

00:53:27   and what has led to like you know going [TS]

00:53:29   through iphoto and then go into photos [TS]

00:53:30   photos even more like remove everything [TS]

00:53:33   don't have any buttons or widgets or [TS]

00:53:37   things like have to have just like the [TS]

00:53:38   minimum number of things you can [TS]

00:53:39   possibly see on the screen as it as its [TS]

00:53:41   visual clutter is the number-one enemy [TS]

00:53:44   visual clutter isn't enemy and [TS]

00:53:45   conceptual cluttering complexity those [TS]

00:53:47   are enemies but at a certain point you [TS]

00:53:49   have someone like Casey was like I [TS]

00:53:50   launch photos and it looks like an [TS]

00:53:52   unadorned window with a bunch of my [TS]

00:53:54   photos in and I'm like what does this do [TS]

00:53:56   for me what can I do like the the silly [TS]

00:54:00   field they used to have the head like [TS]

00:54:02   the star ratings in an iphoto you would [TS]

00:54:04   look at that and if you're familiar with [TS]

00:54:05   like i do and you're like oh what was [TS]

00:54:07   this dude's got these little empty white [TS]

00:54:08   stars and as you click on them you can [TS]

00:54:10   click on one two or three and you would [TS]

00:54:11   see the contents of the window get [TS]

00:54:12   filter like oh and i click this thing up [TS]

00:54:14   it's like a dedicated field for quickly [TS]

00:54:16   filtering by star rating right that's [TS]

00:54:18   maybe like a UI too far but at least you [TS]

00:54:20   can very quickly so that's the way i can [TS]

00:54:22   do things and then you would lead from [TS]

00:54:23   there to the little menu that would pop [TS]

00:54:25   up from the bottom bar that would let [TS]

00:54:26   you do more sophisticated filtering on [TS]

00:54:28   the view so you can view by location and [TS]

00:54:30   stuff like that all of these things that [TS]

00:54:33   used to have toolbar buttons that had [TS]

00:54:35   been removed entirely from the [TS]

00:54:36   application or hidden away under some [TS]

00:54:39   other little button or menu item it's [TS]

00:54:42   like what do you think we want to do [TS]

00:54:43   with the application do we just want to [TS]

00:54:45   go there and see our pictures and scroll [TS]

00:54:46   through them then maybe photos as a good [TS]

00:54:48   application but if the application is [TS]

00:54:49   capable of doing anything else say i [TS]

00:54:51   want to organize my photos i want to [TS]

00:54:53   sort through them into piles and and [TS]

00:54:56   make little albums maybe I'm going to [TS]

00:54:57   make a calendar at snapfish and I want [TS]

00:54:59   to find all the good photos of the kids [TS]

00:55:00   for the past year group by season and I [TS]

00:55:02   want to look like you know or I want to [TS]

00:55:04   edit my photos are all the editing tools [TS]

00:55:07   hidden behind a sidebar in a mode that [TS]

00:55:08   like you're not visible or whatever and [TS]

00:55:11   it's all the more going when I doing a [TS]

00:55:12   gigantic a 5k imac huge 27-inch screen [TS]

00:55:15   with these massive toolbars going on the [TS]

00:55:18   top and bottom and the sidebars and [TS]

00:55:20   there's nothing in them there's no but [TS]

00:55:22   everything is buried everything is [TS]

00:55:23   buried under seven klicks that I have to [TS]

00:55:25   get things like white what are you [TS]

00:55:26   saving the space for that empty space in [TS]

00:55:28   the toolbar is making Casey not [TS]

00:55:30   understand what the hell's app is even [TS]

00:55:31   good for and make me that I know what [TS]

00:55:33   the app is good for have to click 7 [TS]

00:55:35   times to get to the features i wanted [TS]

00:55:37   like it should be simple as possible but [TS]

00:55:39   no simpler to serve like people want to [TS]

00:55:41   feel like the application is there to [TS]

00:55:42   help them do things not wipe the entire [TS]

00:55:45   slate clean like how everything should [TS]

00:55:47   be like whatever deferring to your [TS]

00:55:48   content like their content should be the [TS]

00:55:50   star but people want to do stuff with [TS]

00:55:51   their content let them have buttons [TS]

00:55:53   easily accessible to do the most common [TS]

00:55:55   operations and yeah maybe the hallway of [TS]

00:55:57   like I will give you customize the [TS]

00:55:59   toolbar with million toolbar buttons and [TS]

00:56:00   you can decide what you need use most [TS]

00:56:02   often you got to design your own [TS]

00:56:03   application basically by direct like [TS]

00:56:04   maybe that's the wrong answer to but [TS]

00:56:06   they have gone way too far on the mac [TS]

00:56:08   specifically made applications that just [TS]

00:56:10   make a mockery of the massive screen [TS]

00:56:11   that I have and it makes people feel [TS]

00:56:13   like makes you feel like the [TS]

00:56:15   applications yes less useful and I feel [TS]

00:56:17   like they are less usually that because [TS]

00:56:18   people won't discover the things they [TS]

00:56:20   can do because they're too hidden or [TS]

00:56:22   they they'll know the things they can do [TS]

00:56:24   and get frustrated like I am having to [TS]

00:56:26   click through 17 different buttons every [TS]

00:56:27   time they do an operation to do all the [TS]

00:56:29   time I want to crop I want to you know [TS]

00:56:31   straighten I want to adjust some light [TS]

00:56:33   levels and I don't want to click a [TS]

00:56:34   million times like this i do that over [TS]

00:56:36   and over and over again every time I do [TS]

00:56:38   it I have to reveal these layers of you [TS]

00:56:40   I that are hidden underneath the you [TS]

00:56:41   know the magic cloth don't clutter miui [TS]

00:56:44   that's not cluttered that's what i want [TS]

00:56:45   to use the application for I need you [TS]

00:56:47   know so you need to strike that balance [TS]

00:56:48   in there they're not currently doing it [TS]

00:56:50   and that's why I think a lot of people [TS]

00:56:52   use apples applications and just feel [TS]

00:56:54   like something is missing like the [TS]

00:56:55   excitement of like using the original [TS]

00:56:57   ilife suite of like wow look at all [TS]

00:56:58   these things i can do and yeah it's [TS]

00:57:01   pretty complicated I've never done it [TS]

00:57:02   before but like there's like three or [TS]

00:57:04   four or five buttons and once I wonder [TS]

00:57:06   what they'd do it like you do this you [TS]

00:57:07   do this thing you do this you drag it [TS]

00:57:08   over there [TS]

00:57:09   you get a thing and you get a movie and [TS]

00:57:10   you and you can play music and you can [TS]

00:57:12   burn a CD like the old version of these [TS]

00:57:14   applications had way more visual clutter [TS]

00:57:16   on them but people could use them to [TS]

00:57:19   figure out what is that good for and [TS]

00:57:21   then how do i used to do that thing [TS]

00:57:22   right and at some point the solution to [TS]

00:57:25   everything was don't show people but [TS]

00:57:28   anymore don't show people pains don't [TS]

00:57:30   show people windows hide everything [TS]

00:57:31   under a few things as possible and [TS]

00:57:34   that's the solution i feel like that is [TS]

00:57:35   that is sort of a part of the [TS]

00:57:37   dissatisfaction like getting back to [TS]

00:57:38   Greece complaint was like he was in [TS]

00:57:40   photos and the little tiny texts like [TS]

00:57:42   the only freaking thing in the entire [TS]

00:57:43   gigantic bottom bar 27 inch monitors [TS]

00:57:46   like little text message that tells you [TS]

00:57:48   like you have X number of items in your [TS]

00:57:49   library accounting for why number of [TS]

00:57:52   megabytes and he had a little messages [TS]

00:57:53   had like failed upload five items and [TS]

00:57:56   his his reasonable question was what [TS]

00:57:59   five items but one thing is so so what [TS]

00:58:02   did he do tonight [TS]

00:58:02   there's nothing there he clicked on the [TS]

00:58:04   text the completely featureless text [TS]

00:58:06   like I like iOS 7 and on is taught him [TS]

00:58:08   if there's a slim chance that if you [TS]

00:58:10   click on that text like just plain text [TS]

00:58:12   not even like embossed really just like [TS]

00:58:14   playing text me if i click on the text [TS]

00:58:15   will tell me nope like five items file [TS]

00:58:18   to upload and just sitting there staring [TS]

00:58:19   at you like taunting you like five items [TS]

00:58:22   failed to upload and you're looking [TS]

00:58:23   around looking around the barn is you [TS]

00:58:25   just start going to the menu bar and go [TS]

00:58:26   like tell me what items failed to upload [TS]

00:58:29   show a log window like no no chance is [TS]

00:58:32   going to be a log 10 you crazy and like [TS]

00:58:34   there's just no you know it's nothing [TS]

00:58:37   that can tell him how we supposed to fix [TS]

00:58:39   this problem eventually he Google's for [TS]

00:58:40   which is a bad sign because someone [TS]

00:58:41   using your application apple and it's [TS]

00:58:43   telling you something in there recourse [TS]

00:58:44   eventually go to google and found like a [TS]

00:58:45   sport discussion is that oh if you make [TS]

00:58:47   a smart folder and you make the Smart [TS]

00:58:49   Folder filter and items that have failed [TS]

00:58:50   to upload no users going to figure that [TS]

00:58:52   out and then i will show you the reason [TS]

00:58:53   the things to build upload and you have [TS]

00:58:54   to divine the reasons they felt upload [TS]

00:58:56   on your own which he eventually did [TS]

00:58:58   solve this problem but like it all in [TS]

00:59:01   the name of minimalism it's like I don't [TS]

00:59:03   want anything on the bottom bar except [TS]

00:59:04   for text should sex be clickable know it [TS]

00:59:07   is to be if something goes wrong what [TS]

00:59:09   should we do [TS]

00:59:10   no dialogue don't pop dialogues up in [TS]

00:59:11   people's faces don't have a status bar [TS]

00:59:13   don't have an activity window don't put [TS]

00:59:14   always confusing things and most of the [TS]

00:59:16   things things are right but their [TS]

00:59:17   solutions their solutions are wrong it's [TS]

00:59:19   making an application that is less [TS]

00:59:21   useful more frustrating [TS]

00:59:22   use but i guess i guess it doesn't crash [TS]

00:59:25   right yeah I i use the Photos app you [TS]

00:59:30   know Casey honestly I like it a lot [TS]

00:59:32   however the reason i like it a lot is I [TS]

00:59:35   don't do any editing in it because doing [TS]

00:59:37   any of the editing drives me nuts just [TS]

00:59:39   like with John the same like so what are [TS]

00:59:41   you doing with it because I'm not maybe [TS]

00:59:44   I'm just having a dumb moment but it [TS]

00:59:47   I don't see anything that this does for [TS]

00:59:48   me I'm other than maybe making a [TS]

00:59:51   gazillion albums and doing a whole lot [TS]

00:59:53   of manual management that I have zero [TS]

00:59:55   interest in what it does for me and who [TS]

00:59:59   knows what does everyone else [TS]

00:59:59   knows what does everyone else [TS]

01:00:00   what does for me is a few things first [TS]

01:00:02   of all it is one unified place where i [TS]

01:00:05   can have all of my photos synced to be [TS]

01:00:08   visible not only from main computer [TS]

01:00:10   where I'm like working on them and [TS]

01:00:11   storing the full res versions but also [TS]

01:00:13   to be synced onto my phone my ipad if I [TS]

01:00:16   ever take out of the drawer and my [TS]

01:00:18   laptop when I take on vacation and so I [TS]

01:00:20   have access to all my photos everywhere [TS]

01:00:22   and i know there are other solutions [TS]

01:00:23   that can do this as well [TS]

01:00:24   however I like this one is built into [TS]

01:00:26   everything and six really really really [TS]

01:00:27   fast most of the time so that just [TS]

01:00:31   having all your photos available [TS]

01:00:33   everywhere you at least four basic [TS]

01:00:35   viewing i love that is that that's [TS]

01:00:37   number one number two is it's another [TS]

01:00:39   backup you know it's kind of a safety [TS]

01:00:40   because I i do the iCloud photo library [TS]

01:00:41   of course so that's kind of another [TS]

01:00:43   backup from or just my photos that in [TS]

01:00:45   case everything else goes wrong you know [TS]

01:00:47   maybe someday I'll need that we also do [TS]

01:00:50   the sharing thing like it in between [TS]

01:00:51   like between like our family and friends [TS]

01:00:53   we we do often do shared photo albums [TS]

01:00:56   like if we go on like if we have you [TS]

01:00:58   know if we go on a trip or something or [TS]

01:00:59   we have friends over we see we don't [TS]

01:01:00   visit some relatives will make a shared [TS]

01:01:02   photo album for that most anyone the [TS]

01:01:03   link afterwards and and and so for all [TS]

01:01:07   these things it does work fairly well [TS]

01:01:09   the sheriff photo album thing the the UI [TS]

01:01:12   for how you invite people on the mac is [TS]

01:01:14   horrible but it does overall that the [TS]

01:01:17   functionality does work and you love [TS]

01:01:19   that little pop down things in the [TS]

01:01:20   toolbar this tiny constrained window [TS]

01:01:22   that you can resize that it is deadly [TS]

01:01:24   like there's so many things you can do [TS]

01:01:25   you can do clicks in that window that [TS]

01:01:27   the entire continent disappear and since [TS]

01:01:29   there's no like Save button like to just [TS]

01:01:30   auto save my deletion a very person from [TS]

01:01:32   this shared photo I've done that like [TS]

01:01:34   three times accidentally to my entire [TS]

01:01:35   family and said I have to invite you all [TS]

01:01:37   again click on the thing in the email if [TS]

01:01:39   you use gmail you can click on your iOS [TS]

01:01:41   device forwarded to your email address [TS]

01:01:43   that's an apple mail like all these [TS]

01:01:45   business and instructions and and that [TS]

01:01:47   you I that frustrates me so much loot [TS]

01:01:49   tiny you I like you've got this huge [TS]

01:01:50   screen here and I'm only inviting like [TS]

01:01:53   15 people in my family this thing you've [TS]

01:01:55   got students creating get I'm forced to [TS]

01:01:57   to edit in a buggy view like a capsule [TS]

01:02:00   of you you know i can mail which shows [TS]

01:02:02   like everything in a little capsules [TS]

01:02:03   whatever a buggy capsule view that [TS]

01:02:05   periodically erases everything with no [TS]

01:02:07   sort of save functionality you just need [TS]

01:02:09   to hide the thing and assume that it is [TS]

01:02:11   autosave or something at first is [TS]

01:02:13   divorced so there's a lot of you I [TS]

01:02:15   problems in photos and and I i agree [TS]

01:02:18   John like you know like I i agree that [TS]

01:02:20   overall it it does seem like apples [TS]

01:02:24   apple in a similar way that if you [TS]

01:02:26   wanted to make a criticism of their [TS]

01:02:28   hardware designs my criticism for their [TS]

01:02:30   hardware designs recently has basically [TS]

01:02:31   been like basically everything just [TS]

01:02:34   getting like make it as soon as possible [TS]

01:02:36   and seems like they don't have a lot of [TS]

01:02:37   other ideas and that is always true but [TS]

01:02:40   that is kind of the overall like if you [TS]

01:02:42   had to pick one dysfunction that they [TS]

01:02:43   have that seems to be the most common [TS]

01:02:45   one it is in that same way in the [TS]

01:02:48   software design them the main way the [TS]

01:02:50   software design fails or fails most [TS]

01:02:53   often is that they over simplify [TS]

01:02:56   something to the point where they are [TS]

01:02:58   favoring the way it looks and so it can [TS]

01:03:01   make great screenshots or can make great [TS]

01:03:04   ads are great presentations or something [TS]

01:03:06   but when you actually have to use it the [TS]

01:03:09   way it looks is getting in the way the [TS]

01:03:11   way it looks as making them make [TS]

01:03:13   decisions that make it harder to use or [TS]

01:03:16   more confusing [TS]

01:03:17   there's actually a metric based support [TS]

01:03:18   for that too because a lot of what [TS]

01:03:19   they're doing is removing features like [TS]

01:03:21   they're not just hiding but they're [TS]

01:03:22   they're flat-out removing for example [TS]

01:03:24   your options of how to sort the main [TS]

01:03:26   view and photos are drastically reduced [TS]

01:03:29   from iphoto right fewer features means [TS]

01:03:32   fewer possibilities for testing means [TS]

01:03:34   fewer bugs right so there is actually a [TS]

01:03:36   metric based motivation visit do we need [TS]

01:03:38   to have all the features how many people [TS]

01:03:40   do show keywords under the forest what [TS]

01:03:41   they have too many keywords in a bus our [TS]

01:03:43   layout when we use this new you know iOS [TS]

01:03:45   collection is porn collection of you you [TS]

01:03:47   can have an unlimited number like I'm [TS]

01:03:49   just you know harping on like that [TS]

01:03:50   features about like the fewer features [TS]

01:03:52   you have the less stuff that can go [TS]

01:03:54   wrong in your application if you're [TS]

01:03:55   crashes you have the future scenarios [TS]

01:03:56   you have to test like this is the metric [TS]

01:03:58   that is appealing internally the apple [TS]

01:04:01   if your goal is [TS]

01:04:02   let's write more bug free software maker [TS]

01:04:04   software simpler it benefits the user a [TS]

01:04:06   certain point because like most people [TS]

01:04:07   don't care about that you should [TS]

01:04:08   simplify that they want a more powerful [TS]

01:04:09   when they should get the pro feature [TS]

01:04:11   whatever it also benefits apple and that [TS]

01:04:13   they are that they're making more [TS]

01:04:15   reliable software by removing features [TS]

01:04:16   but they just it is cooked too damn far [TS]

01:04:18   and they get the Bible cases like so [TS]

01:04:20   this is just a generic window frame with [TS]

01:04:22   my photos in them [TS]

01:04:23   what the hell is that I don't know what [TS]

01:04:24   do I get yeah wasn't and like and the [TS]

01:04:27   Photos app is it's everything is so [TS]

01:04:30   buried in debt is this is like what i [TS]

01:04:31   refer to Africa before as as the junk [TS]

01:04:34   drawer philosophy of design [TS]

01:04:35   we're like you still like you still have [TS]

01:04:39   complex products you still have complex [TS]

01:04:41   functionality having one app that stores [TS]

01:04:44   every photo you've ever taken on any of [TS]

01:04:47   your devices and cameras and they can do [TS]

01:04:49   all these edits and all the sharing and [TS]

01:04:51   all this management [TS]

01:04:52   I think you can still order books from [TS]

01:04:54   it right maybe it's like all all the [TS]

01:04:56   features that like that are still part [TS]

01:04:59   of this that they haven't killed that is [TS]

01:05:01   a complex set of features it and so II [TS]

01:05:04   there's going to be some minimum level [TS]

01:05:06   of just required complexity in any app [TS]

01:05:09   that encompasses all of those features [TS]

01:05:11   and it seems like the old it seems like [TS]

01:05:13   what Apple considers great design is as [TS]

01:05:16   you said basically just like delete [TS]

01:05:18   everything like great design is to have [TS]

01:05:20   an appt with no buttons anywhere until [TS]

01:05:22   you enter modes that is bad design that [TS]

01:05:25   like that is great visual design for [TS]

01:05:28   marketing screenshots it is horrible [TS]

01:05:30   design for actual use and apple has you [TS]

01:05:34   know if they've this was not like a [TS]

01:05:35   posting jobs thing or Johnny I've in [TS]

01:05:37   power thing this this is this started [TS]

01:05:40   earlier they started way before that [TS]

01:05:41   started with Stephen an earlier [TS]

01:05:43   Apple has for a long time now been a [TS]

01:05:47   little bit out of whack in in [TS]

01:05:48   prioritizing visual appeal a little bit [TS]

01:05:51   too much over usability and you can see [TS]

01:05:53   this going on the back like you know [TS]

01:05:54   when they get rid of visit visible [TS]

01:05:56   scroll bars and windows and stuff like [TS]

01:05:57   that like that like there's there's so [TS]

01:05:59   many examples of this in OS 10 and in [TS]

01:06:01   iOS and of course ios7 I think whenever [TS]

01:06:03   we follow that direction and probably [TS]

01:06:05   little too far that direction but the [TS]

01:06:08   way to manage complexity in the [TS]

01:06:10   interface is not to just hide it all [TS]

01:06:12   behind drawers and modes like there are [TS]

01:06:16   better ways to design apps and sometimes [TS]

01:06:19   it will make for a screenshot that has a [TS]

01:06:22   few objects in a torrent your content [TS]

01:06:24   that's fine that's software this is like [TS]

01:06:28   that's what this is useful for if that [TS]

01:06:30   makes it useful like right now I have a [TS]

01:06:33   Photos app we're editing it looks so [TS]

01:06:36   pretty that I [TS]

01:06:37   never do it because you have to enter [TS]

01:06:38   like three different modes to continue [TS]

01:06:40   to control that I want to use every time [TS]

01:06:42   like even rotating a photo [TS]

01:06:45   oh I took this month with my phone held [TS]

01:06:46   in a weird way and i want to rotate 90 [TS]

01:06:48   degrees it's like four klicks tap the [TS]

01:06:50   crop icon right you want to rotate that [TS]

01:06:52   sounds like drop right and then I'm [TS]

01:06:54   gonna make them as a rotated thing and [TS]

01:06:56   you know just keep tapping into those [TS]

01:06:57   rotate the right direction and don't and [TS]

01:06:59   enjoy the animations between each one of [TS]

01:07:01   those mode switches oh yeah like it's [TS]

01:07:03   it's it just seems like all of their [TS]

01:07:06   design now is way too heavily focused on [TS]

01:07:10   visual and marketing appeal it doesn't [TS]

01:07:14   it seems like not only have they have [TS]

01:07:15   they not cared about making it harder to [TS]

01:07:18   use in in favor of that but it seems [TS]

01:07:21   like they don't even know how anymore to [TS]

01:07:23   make it easy to use it seems like it [TS]

01:07:25   seems like whatever talent just an apple [TS]

01:07:27   that was able to make things easy to use [TS]

01:07:29   it is no longer in power or is no longer [TS]

01:07:32   there or something like it seems like [TS]

01:07:35   that group is gone and this that is [TS]

01:07:38   fundamentally what frustrates me so much [TS]

01:07:40   because they have the ability to make [TS]

01:07:42   such great stuff they have so many smart [TS]

01:07:44   people who work there [TS]

01:07:45   they've done it before they like they [TS]

01:07:47   used to be so so much better at at [TS]

01:07:50   prioritizing usability and again it was [TS]

01:07:51   never perfect they were always examples [TS]

01:07:53   of prioritizing looks over usability but [TS]

01:07:55   I think they're worse in that way I [TS]

01:07:57   think they're worse now than ever and in [TS]

01:07:59   a way that looks are taking too much [TS]

01:08:02   president / usability and and I do think [TS]

01:08:04   that was right at Jon ESP because i [TS]

01:08:06   think that the the rate at which that [TS]

01:08:09   has accelerated coincides exactly with [TS]

01:08:11   johnny is being made head of all [TS]

01:08:13   software design not exactly because it [TS]

01:08:15   was did he get change is really like 10 [TS]

01:08:16   7 is where it started to happen on the [TS]

01:08:18   Mac that's when I really saw it like [TS]

01:08:20   where applications that they've been [TS]

01:08:21   year-over-year and always tend to [TS]

01:08:22   combine like contacts and address book [TS]

01:08:24   or whatever that they just got features [TS]

01:08:27   just ripped out of them and I think it [TS]

01:08:28   was before Johnny I came over like and [TS]

01:08:30   again the simplicity motive like it's [TS]

01:08:32   it's positive like in general that's [TS]

01:08:35   usually the right move a lot of the [TS]

01:08:36   guidelines that we'll talk about in [TS]

01:08:38   their UI guidelines are telling you to [TS]

01:08:39   simplify land being up like you just [TS]

01:08:41   have to know like you can go too far [TS]

01:08:43   it is part it is really possible to go [TS]

01:08:45   too far both with removing features [TS]

01:08:47   which again is very attractive to [TS]

01:08:48   everybody involved [TS]

01:08:49   and with hiding features and it's just [TS]

01:08:51   it's like to add a brief glimpse of your [TS]

01:08:54   target market about the possible Apple [TS]

01:08:57   car UI which I'm sure will be much [TS]

01:08:58   smaller about the car you I than this [TS]

01:09:00   but like the equivalent of my iphoto [TS]

01:09:02   frustrations if the Apple car came out [TS]

01:09:03   and every time you wanted to get a turn [TS]

01:09:06   you would press on a touchpad to the [TS]

01:09:07   turn indication function and then and [TS]

01:09:09   then you press on touchpad which [TS]

01:09:10   direction you want the indicator to go [TS]

01:09:12   and then we reset and reset to the main [TS]

01:09:14   menu each time and you're like you know [TS]

01:09:16   what Apple one of the controls the use a [TS]

01:09:18   lot when you're driving cars and turn [TS]

01:09:20   signal it should not be too button [TS]

01:09:21   presses away and the touchscreen that [TS]

01:09:23   you have to glance set and so what you [TS]

01:09:25   know to get you ever use photos for what [TS]

01:09:26   I use it for Casey is basically what [TS]

01:09:28   Marco said it's you know i do iCloud [TS]

01:09:30   backup and my photos are everywhere and [TS]

01:09:31   so on and so forth this is actually my [TS]

01:09:32   wife's for library because she's got the [TS]

01:09:33   big library and they don't understand [TS]

01:09:35   how families work separate issue but [TS]

01:09:38   also I do all of my editing there i [TS]

01:09:41   don't really fancy editing but pretty [TS]

01:09:42   much all the time I'm cropping rotating [TS]

01:09:45   adjusting the lighting before I throw it [TS]

01:09:47   into a shared library and also go [TS]

01:09:49   through and I i do my favorite so [TS]

01:09:50   basically like the photos go in there i [TS]

01:09:53   have to like manually import the ones [TS]

01:09:54   from my phone crap anyway and I go [TS]

01:09:57   through them all and I favorite the ones [TS]

01:09:59   i think are good and at that point i [TS]

01:10:01   might also adjust them and then if I'm [TS]

01:10:03   doing something with like I want to [TS]

01:10:05   throw these into a shared stream or we [TS]

01:10:06   want to make a calendar i wanna you know [TS]

01:10:08   it do something with the photos i do the [TS]

01:10:12   editing there and every time I always [TS]

01:10:14   want to crop oh I probably want to [TS]

01:10:16   rotate is a really bad holding cameras [TS]

01:10:18   perpendicular to the you know parallel [TS]

01:10:23   to the horizon or whatever i'm really [TS]

01:10:24   crappy that anyway I always want to do [TS]

01:10:27   those things and all them like nine [TS]

01:10:28   klicks away it's like what is one click [TS]

01:10:30   away in this application nothing is do [TS]

01:10:32   it can I quickly filter the images based [TS]

01:10:33   on reading nope that's not one click [TS]

01:10:34   away can I do like a quick smart cities [TS]

01:10:36   like nothing is one click away [TS]

01:10:37   everything is like 23 clicks away and [TS]

01:10:39   cropping cropping is the worst i just [TS]

01:10:41   want to kill the president made his [TS]

01:10:42   feature edit edit crop aspect original [TS]

01:10:46   edit crop aspect original crime aspect [TS]

01:10:48   original edit crop aspect of how many [TS]

01:10:50   can you just remember that always wanted [TS]

01:10:53   original as the default even if you make [TS]

01:10:54   me click 700 times to get to that the [TS]

01:10:56   fact that doesn't remember the aspect [TS]

01:10:58   that I want and then you get to drag and [TS]

01:10:59   they changed the way dragon works and [TS]

01:11:01   photos and it [TS]

01:11:01   but we're but always like what what do [TS]

01:11:04   you think and i asked the same question [TS]

01:11:06   is what do you think people use app for [TS]

01:11:07   there are features their wise every [TS]

01:11:09   single one of them very surely there's [TS]

01:11:11   one is like the controller all the [TS]

01:11:12   buttons of the same size show there is [TS]

01:11:14   one or two features that you think are [TS]

01:11:15   the most commonly used make them super [TS]

01:11:18   obvious and overcast is a big honking [TS]

01:11:19   freaking play button because most people [TS]

01:11:21   play audio at markley put the play [TS]

01:11:23   button under three menus that you had to [TS]

01:11:25   go through in students straight across [TS]

01:11:26   now how to play this podcast go to [TS]

01:11:28   options go to play back and hit the play [TS]

01:11:31   button [TS]

01:11:31   no it's like a gigantic play button in [TS]

01:11:33   the middle of the screen you can't miss [TS]

01:11:35   it it's so frustrating [TS]

01:11:37   so let's assume for a second because I [TS]

01:11:41   spend almost no time editing in no time [TS]

01:11:45   categorizing my photos which is true so [TS]

01:11:48   let's assume for a second i want to go [TS]

01:11:49   to a photo from when Marco and Tiffany [TS]

01:11:51   and I were in Germany how the hell do i [TS]

01:11:54   do that i guess i searched like but if I [TS]

01:11:56   know the date i just have to fart around [TS]

01:11:58   with the scroll bar until I know the [TS]

01:12:00   entire land on the right day like it's [TS]

01:12:02   just it's insane to me that there's no [TS]

01:12:05   like jump to date or anything like that [TS]

01:12:07   in the iphoto world I would go to the [TS]

01:12:09   lower left and the right next to that [TS]

01:12:11   little rating thing they would be a [TS]

01:12:12   little pop-up that you click into a [TS]

01:12:14   pop-up calendar widget and you can just [TS]

01:12:15   click on a date and it would immediately [TS]

01:12:16   felt it would immediately filter the [TS]

01:12:18   main pane view to that date like because [TS]

01:12:21   like you said that's a common thing how [TS]

01:12:23   do i quickly go to a date [TS]

01:12:25   there should be a always visible button [TS]

01:12:27   that you can click the pops up a [TS]

01:12:28   calendar thing lets you pick a date from [TS]

01:12:30   it like if that's a common task and i [TS]

01:12:32   think it is a common task and you've got [TS]

01:12:33   literally two feet of grey button then [TS]

01:12:37   put something there like it wasn't even [TS]

01:12:40   that much it's just like a centimeter [TS]

01:12:41   worth of space it was like a little [TS]

01:12:42   field you can click and for the rating [TS]

01:12:44   like a little like a gear menu or [TS]

01:12:46   popping like it was it was even a little [TS]

01:12:49   bit to hidden back then it's like what [TS]

01:12:51   are you saving all the space for like [TS]

01:12:52   what do you get in the end of the person [TS]

01:12:54   with the most unused gray pixels wins so [TS]

01:12:56   this is what I'm saying like this is [TS]

01:12:57   this is bad design this like this it's [TS]

01:13:01   not just that this looks prettier or [TS]

01:13:04   this is a clunkier to use design is not [TS]

01:13:07   about how it looks it's about how it [TS]

01:13:11   works [TS]

01:13:12   there's a reason why Steve Jobs said [TS]

01:13:13   that everyone was quote some on it [TS]

01:13:15   modern-day apple i think has forgotten [TS]

01:13:18   that or or has d prioritize that too [TS]

01:13:20   much [TS]

01:13:21   now it is all about how it looks and we [TS]

01:13:23   hope it kind of works well and there is [TS]

01:13:25   no better example of this in my opinion [TS]

01:13:27   then a lot of the UI on the appletv and [TS]

01:13:31   we have to also include Apple music and [TS]

01:13:33   a lot of this is well all right before [TS]

01:13:35   before we go there which we should [TS]

01:13:36   sponsor break first gonna be locked it [TS]

01:13:38   but not only not only should we do that [TS]

01:13:40   but I would also like to compliment [TS]

01:13:42   photos because as John was talking I was [TS]

01:13:44   lamenting how do i go to like you know [TS]

01:13:46   our trip i did a search for nürburgring [TS]

01:13:49   i did not type the UM lot on the first [TS]

01:13:52   you and sure enough it came up so kudos [TS]

01:13:56   to photos i still would prefer to have [TS]

01:13:59   an easy way even if it's just a [TS]

01:14:00   keystroke to jump to a specific date but [TS]

01:14:04   i was able to type out nürburgring and [TS]

01:14:07   because all of these were taken with an [TS]

01:14:09   iphone and they're all geotag blah blah [TS]

01:14:10   it did find it if not all of the [TS]

01:14:13   pictures then darn near all the pictures [TS]

01:14:16   almost immediately so a points for [TS]

01:14:19   photos on that one [TS]

01:14:19   well that's why they can convince [TS]

01:14:21   himself that it's okay to removalist so [TS]

01:14:22   they say well regular people don't want [TS]

01:14:24   to deal with all these buttons it would [TS]

01:14:25   be better if it was just a search field [TS]

01:14:26   that everyone can use that would just do [TS]

01:14:27   the right thing but we know that big [TS]

01:14:29   apple still lags behind Google in [TS]

01:14:31   general and the hey here's a box we can [TS]

01:14:33   write random text and we'll figure out [TS]

01:14:34   what you mean Google does that amazingly [TS]

01:14:35   well i will does it less well but it's [TS]

01:14:37   getting better at it but the bottom line [TS]

01:14:38   is sometimes like if you're doing that [TS]

01:14:40   quickly [TS]

01:14:41   that's fine but say you were going to [TS]

01:14:43   you know pick three pictures to make [TS]

01:14:45   fractures of from the Nurburgring thing [TS]

01:14:47   you want to make sure that you are [TS]

01:14:49   seeing all the pictures you have from [TS]

01:14:50   the number bring so the merely the [TS]

01:14:52   search wouldn't be good be like well [TS]

01:14:53   maybe someone came from someone else's [TS]

01:14:54   camera and they weren't your tag you [TS]

01:14:56   wanted you know date-wise when you were [TS]

01:14:57   there right now you would inevitably [TS]

01:14:59   eventually say you know what I just [TS]

01:15:02   really want to see all the photos from [TS]

01:15:03   data exit eight why [TS]

01:15:04   and so you'll be forced to figure out [TS]

01:15:05   how to do that in the UI and like it's [TS]

01:15:08   great to the search boxes there for [TS]

01:15:09   quick things like that but the next [TS]

01:15:11   level down of like I just want to do a [TS]

01:15:13   specific date search the job of good [TS]

01:15:15   software is to make that test simple [TS]

01:15:17   enough that people configuring it that [TS]

01:15:19   people can figure it out like that they [TS]

01:15:21   they can figure out without making like [TS]

01:15:23   a smart album and using some you is that [TS]

01:15:25   boolean expressions and stop there [TS]

01:15:27   should be a simple friendly you [TS]

01:15:28   I the regular people can figure out like [TS]

01:15:31   an obvious way they would say that they [TS]

01:15:32   would just learn through the language of [TS]

01:15:34   using application if i want to see [TS]

01:15:36   things by date range [TS]

01:15:37   here's this calendar widget it pops up i [TS]

01:15:39   can pick a start date and end date and [TS]

01:15:40   it filters the window and that's very [TS]

01:15:42   mobile and it means i can't do anything [TS]

01:15:43   they also in the main viewer whatever [TS]

01:15:45   but it's simple enough that people can [TS]

01:15:46   use it but and it's the thing you're [TS]

01:15:48   asking to do is just one step more [TS]

01:15:50   complicated than let me just type random [TS]

01:15:52   search and hope the application figures [TS]

01:15:53   i want to do but still i think is within [TS]

01:15:56   the realm of functionality that an [TS]

01:15:57   application like photos should do it's [TS]

01:15:58   not you know aperture or lightroom or [TS]

01:16:01   it's not like a pro level application [TS]

01:16:02   but regular consumers have to do these [TS]

01:16:05   kinds of tasks to and the job of the [TS]

01:16:08   application is to make them able to do [TS]

01:16:10   them not to say regular consumers will [TS]

01:16:13   never figure out how to click on a [TS]

01:16:13   calendar widget [TS]

01:16:15   I'm just have to let them figure out [TS]

01:16:16   that they can type in the text box our [TS]

01:16:19   final sponsor this week is fracture go [TS]

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01:16:29   glass colors on these pop like you won't [TS]

01:16:32   believe it comes on a solid backing was [TS]

01:16:34   ready to mount right out-of-the-box all [TS]

01:16:36   you gotta do is stick it to the included [TS]

01:16:37   screw in the wall and hang it up [TS]

01:16:40   done it's all really affordable to with [TS]

01:16:42   Prince Charming just fifteen dollars for [TS]

01:16:44   their small square size and being very [TS]

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01:16:47   prints we have them all over our house [TS]

01:16:49   we've sent them as gifts to people [TS]

01:16:51   they're great they got compliments they [TS]

01:16:53   look modern [TS]

01:16:54   you don't have to frame them they are [TS]

01:16:55   their own thing it is we rely fracture a [TS]

01:16:58   lot we have a lot of them and we're [TS]

01:16:59   going to keep getting more the make [TS]

01:17:01   fantastic gifts for family friends and [TS]

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01:17:06   a shared memory with something that's [TS]

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01:17:11   what Valentine's Day is right around the [TS]

01:17:12   corner when I give a gift that says [TS]

01:17:14   something flowers and chocolate can't [TS]

01:17:15   each fracture is hand assembled and [TS]

01:17:17   check for quality by the small team in [TS]

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01:17:30   really you should get your photos [TS]

01:17:31   printed get them out of instigating the [TS]

01:17:33   matter facebook get them onto something [TS]

01:17:35   that actually last more than a week not [TS]

01:17:37   just in your fee that will get buried [TS]

01:17:38   next week [TS]

01:17:39   these make great gifts they're great for [TS]

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01:17:42   around the house preserve some of those [TS]

01:17:44   memories get your photos printed [TS]

01:17:45   anything if you're gonna get them [TS]

01:17:46   printed fraction great way to do it once [TS]

01:17:49   again check it out at fracture me.com [TS]

01:17:51   use code ATP ten for ten percent off [TS]

01:17:54   thanks a lot to fracture sponsoring us [TS]

01:17:56   once again [TS]

01:17:57   Apple music and the apple TV [TS]

01:18:00   oh boy you know if the apple TV makes me [TS]

01:18:02   so sad it really does i mean to me [TS]

01:18:05   the the apple TV is kind of a kind of [TS]

01:18:09   exemplifies all the problems i've been [TS]

01:18:12   talking about tonight's it really [TS]

01:18:13   because i like most things with new [TS]

01:18:17   appletv the remote i would say is in [TS]

01:18:19   keeping with already talked about [TS]

01:18:20   tonight but like I i have to admit the [TS]

01:18:23   fact that the flex app on it and then [TS]

01:18:24   i've been using it more and that most [TS]

01:18:26   the other apps that I do play video when [TS]

01:18:27   i hit the button is really giving me a [TS]

01:18:29   more positive attitude towards the apple [TS]

01:18:31   TV lately [TS]

01:18:31   yeah i agree that the remote is little [TS]

01:18:33   rough and I still one of the promoters [TS]

01:18:35   ms yeah and i still think that the [TS]

01:18:38   up-down left-right buttons work better [TS]

01:18:40   for me than the silly like many touchpad [TS]

01:18:43   but all in all I really like my appletv [TS]

01:18:46   sammarco late on us what's wrong with [TS]

01:18:47   the apple TV so we we should just [TS]

01:18:50   briefly go over there mode you know just [TS]

01:18:51   for the sake of completion of [TS]

01:18:52   incompleteness obviously we've talked [TS]

01:18:54   about it before but i think this remote [TS]

01:18:57   is like the hockey puck mouse it like it [TS]

01:18:59   is something that was designed only for [TS]

01:19:02   visual appeal and such at the expense of [TS]

01:19:06   usability and you know just basic [TS]

01:19:09   economics that the remote is just a it's [TS]

01:19:13   a design disaster that's what it is like [TS]

01:19:16   it is [TS]

01:19:16   I i am not going to say it's nicely [TS]

01:19:19   designed because it looks nice because [TS]

01:19:21   it is not nazi designed i will say it [TS]

01:19:24   looks kind of nice but that does not [TS]

01:19:26   mean it's well-designed and the fact [TS]

01:19:28   that came out of a design division Apple [TS]

01:19:30   they should they should look at that and [TS]

01:19:32   and feel sorry put that out there and [TS]

01:19:34   make a better one for next generation [TS]

01:19:35   because that is not good design if so [TS]

01:19:39   many people have trouble with this it [TS]

01:19:42   isn't just me it isn't just you guys [TS]

01:19:44   I don't know a single person who has an [TS]

01:19:46   apple TV who has not had some kind of [TS]

01:19:50   problem with that remote design whether [TS]

01:19:51   it's picking it up upside-down and [TS]

01:19:53   accidentally inputting the touchpad [TS]

01:19:55   not knowing which way is up in the dark [TS]

01:19:57   not knowing which button is which which [TS]

01:19:58   button is where what the buttons [TS]

01:19:59   actually do which was kind of the home [TS]

01:20:01   button like that is a massive design [TS]

01:20:04   failure and that is the primary input [TS]

01:20:06   method for this device so that's not a [TS]

01:20:08   small deal this is a big deal you know [TS]

01:20:11   what let's assume for a second that the [TS]

01:20:13   touchpad was ok which it isn't [TS]

01:20:15   let's go with it what on God's green [TS]

01:20:17   earth made them use menu for back [TS]

01:20:21   because that's basically what it does is [TS]

01:20:24   go back and the TV for home [TS]

01:20:28   why not use the little rounded rect [TS]

01:20:30   that's been on all these iOS devices up [TS]

01:20:32   until touch ID became a thing [TS]

01:20:34   why not use a rounded rect for the TV [TS]

01:20:36   button alright directors make sense [TS]

01:20:38   because the icons are a little rounded [TS]

01:20:40   things like that on the phone [TS]

01:20:42   you know like that's the mnemonic for [TS]

01:20:44   that and menu I i give them a pass on [TS]

01:20:45   menu because on every TV connected [TS]

01:20:48   remote like menu basically means back [TS]

01:20:50   like they're I think they're they're [TS]

01:20:51   going in line with the terminology for [TS]

01:20:53   menu they're going in line with the [TS]

01:20:54   terminology precedent set by every other [TS]

01:20:57   AV remote for the past twenty decades or [TS]

01:21:00   whatever it is kind of bad that most of [TS]

01:21:02   the time when you hit menu what you see [TS]

01:21:03   is not a menu i know but that's but [TS]

01:21:05   that's true that's true in every TV [TS]

01:21:07   remote like menu always means back but [TS]

01:21:09   since when does Apple pay attention to [TS]

01:21:11   the consumer electronics industry [TS]

01:21:12   standards for design I feel like that's [TS]

01:21:14   what they're doing the the TV one the [TS]

01:21:16   home one is is I mean really it should [TS]

01:21:18   have been a house but apple doesn't like [TS]

01:21:19   to do that right because that would make [TS]

01:21:20   some sense but that would that would be [TS]

01:21:22   again falling in line with the [TS]

01:21:23   television thing [TS]

01:21:24   the problem is but they made it looks [TS]

01:21:25   like a television set and not an [TS]

01:21:28   application so if anything you would [TS]

01:21:30   imagine that would be the power button [TS]

01:21:32   yeah i mean really the problem with the [TS]

01:21:34   home button is the placement you know [TS]

01:21:35   like a like right over here if she did [TS]

01:21:37   this little mock-up what will finally [TS]

01:21:39   get a little late again but like if you [TS]

01:21:41   if you put the home button centered [TS]

01:21:42   below the other buttons like in a place [TS]

01:21:44   where home button iOS devices it makes a [TS]

01:21:46   lot more sense all the different [TS]

01:21:47   shortcuts like you know you can double [TS]

01:21:48   double tapping little multitasking [TS]

01:21:50   feature and kill unresponsive apps most [TS]

01:21:52   people will never know that they will [TS]

01:21:53   never find that if it was we're home [TS]

01:21:56   buttons iOS they might get that they get [TS]

01:21:58   the chances would be higher still not [TS]

01:22:00   great but but but it's not a touchscreen [TS]

01:22:01   like it they just need to start over [TS]

01:22:03   there more like again yes realize that [TS]

01:22:05   it's like a device that sits on couches [TS]

01:22:06   that to education couch cushion [TS]

01:22:08   is that held the tailed by entire hands [TS]

01:22:10   that you know why I mean I don't want to [TS]

01:22:12   harp on tivo remote but like they just [TS]

01:22:14   need to start over with that but the [TS]

01:22:15   worst thing about you mentioned a hockey [TS]

01:22:17   puck mass I think it's worse than hockey [TS]

01:22:18   puck mouse because the hot using a [TS]

01:22:19   hockey best mass could be frustrating [TS]

01:22:21   when like you push the mouse up and the [TS]

01:22:24   the cursor would go up on an angle and [TS]

01:22:26   you realize you don't have it aligned [TS]

01:22:27   you do some little finger field to feel [TS]

01:22:28   with the court isn't our field a little [TS]

01:22:30   dent they put in later versions or [TS]

01:22:32   whatever but I never felt sort of like [TS]

01:22:34   timid using the hockey puck mouse I [TS]

01:22:37   never felt like I need to approach it [TS]

01:22:39   gingerly that's something broad will go [TS]

01:22:41   wrong and yet this stupid remote i have [TS]

01:22:43   to place it gingerly to make sure it's [TS]

01:22:45   not on a surface will slide down into a [TS]

01:22:47   crack it's so freaking small and skinny [TS]

01:22:48   right I need to when I pick it up I need [TS]

01:22:51   to pick it up carefully both because I [TS]

01:22:53   want to make sure I got the orientation [TS]

01:22:54   right which I have done a million times [TS]

01:22:56   the wrong way i have not succumbed to [TS]

01:22:58   put your brand on getting really close [TS]

01:22:59   and because i have to be careful not to [TS]

01:23:02   touch the touch-sensitive top half of [TS]

01:23:04   the thing because something you know [TS]

01:23:06   because that it will take my touch input [TS]

01:23:08   and do something with it even if it's [TS]

01:23:10   always on [TS]

01:23:11   it's always hot even if the thing it [TS]

01:23:13   does is non-destructive merely burning [TS]

01:23:16   up like the progress bar at the bottom [TS]

01:23:18   I don't want to accidentally bring the [TS]

01:23:19   progress bar up if I'm just moving the [TS]

01:23:21   thing out of the way to make room for [TS]

01:23:23   like a snack or something i don't want [TS]

01:23:24   to suddenly put a giant bar in the [TS]

01:23:26   middle of the show that a bunch of [TS]

01:23:27   people are watching [TS]

01:23:28   even if it goes away on its own like I'm [TS]

01:23:29   doing it is non-destructive but it's [TS]

01:23:31   annoying and so I feel like I'm playing [TS]

01:23:33   a game of operation which is an old [TS]

01:23:35   board game kids can find that the older [TS]

01:23:37   threatening to every time I use this [TS]

01:23:40   thing I don't feel that when i touch any [TS]

01:23:42   of my other remotes and you know my [TS]

01:23:44   favorite on tivo remote like [TS]

01:23:46   everything's fine about it like the only [TS]

01:23:47   thing that you were like a date for is [TS]

01:23:48   that when it became when I got a fever [TS]

01:23:51   or bluetooth support now I can't blindly [TS]

01:23:53   mash it it with as long as I know it's [TS]

01:23:56   not putting the TV now if you master [TS]

01:23:58   bluetooth remote doesn't matter it's [TS]

01:24:00   pointing the TV which is a great feature [TS]

01:24:01   and i love it but it does make me have [TS]

01:24:03   to be slightly more careful not to just [TS]

01:24:05   pick it up like a barbarian just squish [TS]

01:24:07   the whole thing but I i feel i feel like [TS]

01:24:09   i am on you know i'm walking on [TS]

01:24:12   uh-uh I don't know what the expression [TS]

01:24:14   shows there you go that's it that's what [TS]

01:24:16   I'm walking on eggshells not what I'm [TS]

01:24:19   trying to use that stupid little remote [TS]

01:24:20   right because like it's always waiting [TS]

01:24:23   for you to accidentally touch this area [TS]

01:24:25   that is not a button that actually does [TS]

01:24:27   things and like that is unlike every [TS]

01:24:29   other remote that has ever existed and [TS]

01:24:31   there's a reason for that [TS]

01:24:32   so anyway you know move that I don't [TS]

01:24:34   want to be too much in remote because I [TS]

01:24:35   i think that we could take whole episode [TS]

01:24:37   on that and most people have probably [TS]

01:24:38   agreed that yeah it's not good but just [TS]

01:24:41   the entire apple TV interface there are [TS]

01:24:43   parts of it that works fine but the main [TS]

01:24:45   content browsing interfaces which is [TS]

01:24:48   kind of a big thing that you do a lot of [TS]

01:24:50   this thing they likely by Top Chef we [TS]

01:24:53   have bought every season of Top Chef [TS]

01:24:54   from itunes in season five we're [TS]

01:24:56   currently on season I believe 13 when we [TS]

01:24:59   want to do is what comes out every week [TS]

01:25:01   we you know we go to the top and we [TS]

01:25:04   click on the top shelf because it's new [TS]

01:25:05   and loads after a very long wait time [TS]

01:25:08   the top chef section of the itunes store [TS]

01:25:10   and I'll in the in the bottom half of [TS]

01:25:13   the screen there is a horizontally [TS]

01:25:16   scrolling line of episodes [TS]

01:25:19   this includes every episode from every [TS]

01:25:23   season we've bought so from season 5 [TS]

01:25:25   through season 13 every single episode [TS]

01:25:28   is in that list somewhere along the way [TS]

01:25:31   Apple forgot that we had watched seasons [TS]

01:25:35   five through like 10 so those are all [TS]

01:25:38   marked as unwatched for some reason so [TS]

01:25:41   every time we open this up it look it [TS]

01:25:43   opens up to the first one watched [TS]

01:25:47   episode in the list which is the very [TS]

01:25:49   first episode in the list of season five [TS]

01:25:51   delightful we're in season 13 now there [TS]

01:25:54   is no entry here that says you know [TS]

01:25:56   which different season I think know the [TS]

01:25:58   way you have to switch is by scrolling [TS]

01:26:01   to the right through [TS]

01:26:03   I don't know 70 episodes or something [TS]

01:26:05   scrolling scrolling scrolling paging [TS]

01:26:08   through this giant long horizontally [TS]

01:26:11   scrolling list of episodes with your [TS]

01:26:13   squares you know the this massive line [TS]

01:26:16   of episodes from Season 5 all the way [TS]

01:26:19   scrolls girls girls girls girls girls [TS]

01:26:20   girls girls girls girls roll all the way [TS]

01:26:22   to get the end of season 13 we actually [TS]

01:26:24   are and then hit [TS]

01:26:26   beyond that I don't know if there's any [TS]

01:26:28   way for me to mark six seasons of a show [TS]

01:26:30   as play without actually opening up [TS]

01:26:31   every single one of them seem to be and [TS]

01:26:33   letting it stop like I who knows it [TS]

01:26:34   doesn't matter [TS]

01:26:35   and of course you know we hope the [TS]

01:26:37   episodes actually there when we look [TS]

01:26:39   even though itunes says it was there and [TS]

01:26:41   if you click more itunes it will be [TS]

01:26:42   there but that is that probably stolen [TS]

01:26:44   apple tv2 just mark them always viewed [TS]

01:26:46   in the web interface around the mac [TS]

01:26:47   version of this app [TS]

01:26:48   oh yeah sure yeah thats good so so yeah [TS]

01:26:51   like this right you have cooked [TS]

01:26:53   I'm sure just stopped by to work [TS]

01:26:54   perfectly so you know it's every part of [TS]

01:26:58   this interaction it is a failure in some [TS]

01:27:01   way so a why were those markets unplayed [TS]

01:27:04   we watched them all we bought them all [TS]

01:27:05   years ago so a something went wrong in [TS]

01:27:07   the service and so at some point of [TS]

01:27:10   course it's apples services its itunes [TS]

01:27:12   at the itunes store of course they went [TS]

01:27:14   wrong [TS]

01:27:14   smoke that's problem number one problem [TS]

01:27:16   number two why is this every single [TS]

01:27:19   season in one giant list [TS]

01:27:21   have they did was designed in a way [TS]

01:27:24   where they ever tested it [TS]

01:27:26   loading a show that had more than one [TS]

01:27:28   season I honestly I'm asking this [TS]

01:27:29   question did any of the designers at any [TS]

01:27:32   point test this interface with a show [TS]

01:27:34   that had you know seven seasons 10 [TS]

01:27:37   seasons like there are many shows like [TS]

01:27:39   this even if it had one season that's [TS]

01:27:41   too much to scroll horizontally yet idea [TS]

01:27:43   the idea that horizontal scroll no one [TS]

01:27:44   wants to scroll horizontally we learned [TS]

01:27:46   s horizontal scrolling is always wrong [TS]

01:27:48   like the old apple TV put this in [TS]

01:27:50   hierarchical vertically scrolling list [TS]

01:27:52   so every season had its own entry [TS]

01:27:54   perfect right because usually like [TS]

01:27:57   changing seasons is kind of a big [TS]

01:27:58   navigational step you don't like [TS]

01:28:00   accidentally crossover between seasons [TS]

01:28:02   very often like you do that [TS]

01:28:04   intentionally so like you that could be [TS]

01:28:05   its own state is it its own stage entry [TS]

01:28:07   you know so a there's the failure of [TS]

01:28:10   like why are these episodes all markets [TS]

01:28:11   on played be why are they all the same [TS]

01:28:13   list see when I play one in season 13 [TS]

01:28:18   and then we come back a week later when [TS]

01:28:21   there's a new episode in season 13 right [TS]

01:28:23   after the one that we just played why [TS]

01:28:25   does it start again season five every [TS]

01:28:28   part of this is a failure and the reason [TS]

01:28:30   why this designed this way is either a [TS]

01:28:32   in competence that they didn't even test [TS]

01:28:35   whether this would work with a show that [TS]

01:28:37   had more than one season [TS]

01:28:39   or be that it was more important for [TS]

01:28:42   them to have this big glamorous like [TS]

01:28:44   pretty-looking screen that has this big [TS]

01:28:47   promo art in the background and it [TS]

01:28:49   doesn't have the clutter or the ugliness [TS]

01:28:51   of actual text that describes you're [TS]

01:28:53   looking at or vertical list it's easy to [TS]

01:28:55   navigate so either way this is a massive [TS]

01:28:58   failure and this i'm just picking on one [TS]

01:29:00   screen here but it's a pretty common [TS]

01:29:02   screen you see on the appletv and this [TS]

01:29:05   just to me represents so much of of the [TS]

01:29:08   pattern of design failure that we keep [TS]

01:29:10   seeing of apple recently and Apple music [TS]

01:29:13   is very similar and I haven't I honestly [TS]

01:29:15   haven't spent a ton of time without [TS]

01:29:17   music because it is so bad at it and for [TS]

01:29:19   me it not only has been designed for me [TS]

01:29:21   actually doesn't work like I the [TS]

01:29:23   whatever their local CDN node is that [TS]

01:29:26   serves me very often a song most will [TS]

01:29:29   just end before like it'll end [TS]

01:29:31   prematurely and just go to the next song [TS]

01:29:32   and I assume it's some kind of streaming [TS]

01:29:34   failure but i don't know why it sucks [TS]

01:29:38   that I really had that it that's [TS]

01:29:40   infuriating honestly because I i would [TS]

01:29:42   like to use of music i'm still paying [TS]

01:29:44   for you Fredo cancel it i keep thinking [TS]

01:29:46   oh maybe it'll work better i would love [TS]

01:29:48   to discover new music but music just [TS]

01:29:50   sucks so bad I can't do it I did it [TS]

01:29:51   literally doesn't work well for me but [TS]

01:29:54   also just the design of that and the [TS]

01:29:56   design of the new iOS music app that [TS]

01:29:58   followed from that it is so much in this [TS]

01:30:01   in the same design failure pattern of [TS]

01:30:03   we're gonna make it look like i don't [TS]

01:30:05   know magazine like it we're going to [TS]

01:30:06   make it look like this like fancy rich [TS]

01:30:09   content experience but in fact it's [TS]

01:30:11   really hard to both use and to figure [TS]

01:30:14   out what the heck is going on where you [TS]

01:30:16   are [TS]

01:30:17   what's going to happen when the song [TS]

01:30:18   ends but it is so hard to figure out [TS]

01:30:22   anything [TS]

01:30:23   this is not good design this is not how [TS]

01:30:26   you design software and it is not only [TS]

01:30:29   you know bad ideologically it's bad like [TS]

01:30:33   an actual use like it's one thing you [TS]

01:30:35   say well you know you should really [TS]

01:30:36   always have white space around x like 44 [TS]

01:30:39   good practices this goes beyond good [TS]

01:30:41   practices it is actually dysfunctional [TS]

01:30:43   you know if they'd only looked at plex [TS]

01:30:46   which gets this whole season thing right [TS]

01:30:48   I know you're tired of hearing likes sex [TS]

01:30:50   doesn't quite get ready [TS]

01:30:51   there is all please Harry so but flex is [TS]

01:30:54   trying to present me with like the next [TS]

01:30:55   episode in the series that i want to [TS]

01:30:57   watch but I never trust that is pick the [TS]

01:30:59   right one so to make sure i have to go [TS]

01:31:01   and have to go our way back out and then [TS]

01:31:03   i have to pick all instead of just the [TS]

01:31:04   browser to pick also i can see the thing [TS]

01:31:06   and I click into it then I see the [TS]

01:31:07   seasons listen I have to click into the [TS]

01:31:08   season and then I see the episodes in a [TS]

01:31:10   horizontally scrolling list and then I [TS]

01:31:12   scroll over to the episode that I want [TS]

01:31:14   when you're looking at an episode on the [TS]

01:31:16   appletv looking at an episode and [TS]

01:31:18   there's like three or four buttons on [TS]

01:31:20   there on that screen one of them is go [TS]

01:31:22   to season I'm saying like starting from [TS]

01:31:24   the top i launched the flex that brings [TS]

01:31:26   me the thing that says discover which I [TS]

01:31:28   never want to see and then all and I [TS]

01:31:29   have to go to this video to discover [TS]

01:31:30   like in the upper left it has a thing [TS]

01:31:32   but it shows like the icon of the show [TS]

01:31:33   that i want to watch whatever and i [TS]

01:31:35   click it [TS]

01:31:36   I'm not sure it's going to resume me at [TS]

01:31:38   the right time maybe I should just trust [TS]

01:31:39   it like I feel like netflix there's a [TS]

01:31:40   better job where it very quickly [TS]

01:31:42   prevents me the thing that says you [TS]

01:31:43   watch this you watch this you watch this [TS]

01:31:45   you're in the middle of this or the next [TS]

01:31:46   one is this where with flex that stuff's [TS]

01:31:48   very complex still this horizontal [TS]

01:31:50   scrolling for the episodes within a [TS]

01:31:51   season at least it's a hierarchy there [TS]

01:31:53   anyway like yeah that everything about [TS]

01:31:57   apple TV being designed like a magazine [TS]

01:31:59   and not like a thing that people use and [TS]

01:32:01   that that horrible remote that's all bad [TS]

01:32:03   but then the final note is that the cap [TS]

01:32:07   this thing off is sort of that metal [TS]

01:32:08   discussion we've had many times about a [TS]

01:32:10   negativity towards Apple and you know [TS]

01:32:13   complaining about things and stuff like [TS]

01:32:15   that and the fact that the show is [TS]

01:32:16   called hypercritical even though it's [TS]

01:32:18   got one of the people from that show on [TS]

01:32:19   it [TS]

01:32:19   the two aspects this one is uh although [TS]

01:32:25   we're complaining about a lot of things [TS]

01:32:26   here are at the end of last year i [TS]

01:32:28   listed photos is one of my favorite [TS]

01:32:29   things that Apple had done that year and [TS]

01:32:31   that's still true because the main [TS]

01:32:33   functionality that photos provides [TS]

01:32:34   having my photos everywhere and having [TS]

01:32:36   them backed up to the cloud and stuff [TS]

01:32:37   like that one that was so long and it [TS]

01:32:38   actually does that job so far for me if [TS]

01:32:41   it doesn't do what I have no recourse [TS]

01:32:42   because i don't have to make it do what [TS]

01:32:43   it's supposed to do but so far it's been [TS]

01:32:44   good for me so i still give that a [TS]

01:32:46   thumbs up and like I said about the [TS]

01:32:48   apple TV which has all sorts of problems [TS]

01:32:49   in the end video plays when i press the [TS]

01:32:52   button that is a big step up from the [TS]

01:32:55   previous one we should just show me [TS]

01:32:56   spinners and strange error messages and [TS]

01:32:58   numbers inside parentheses and make me [TS]

01:33:01   sign into my itunes account stuff site [TS]

01:33:03   so [TS]

01:33:04   progress good progress there but the the [TS]

01:33:06   broader thing I think on the negativity [TS]

01:33:08   is I don't think anyone who is listening [TS]

01:33:11   to this is you know complaining can set [TS]

01:33:14   you listen to me complain about not [TS]

01:33:16   liking it can say that this is just us [TS]

01:33:18   at this point like I feel like this is a [TS]

01:33:20   broader thing that you can still believe [TS]

01:33:22   that it's a broader narrative about dr. [TS]

01:33:24   dropping quality that is not found that [TS]

01:33:26   is somehow like feeding on itself and [TS]

01:33:28   then there's a manufactured thing of the [TS]

01:33:30   media and of people talking to each [TS]

01:33:32   other and like that again that is an [TS]

01:33:34   aspect of the media and we are a small [TS]

01:33:36   part of that but so much time has passed [TS]

01:33:40   and so many people with so much [TS]

01:33:41   experience so much diverse backgrounds [TS]

01:33:43   like it's not that all the people saying [TS]

01:33:44   this are like all jilted lovers who [TS]

01:33:46   idealize some point in the past or Apple [TS]

01:33:49   was great some of these people are [TS]

01:33:50   people who are recently switched to the [TS]

01:33:51   max some people have been mac users [TS]

01:33:53   forever some people are not mac users at [TS]

01:33:54   all just looking in from the outside [TS]

01:33:56   like it's so diverse and there's so many [TS]

01:33:58   different opinions about this and all of [TS]

01:34:00   them are kind of concentrating on it's [TS]

01:34:01   not the end of the world the company's [TS]

01:34:03   not doomed [TS]

01:34:03   we still like it better than everybody [TS]

01:34:05   else for the most part like it's just [TS]

01:34:07   it's a trend it's a thing even if you [TS]

01:34:09   want to just you know it like Marco [TS]

01:34:12   wasn't going to back fellas for USA [TS]

01:34:14   maybe it's just a perception right but [TS]

01:34:16   whatever it is there's something there [TS]

01:34:17   and we are not manufacturing that thing [TS]

01:34:19   and we are not like I and I feel like [TS]

01:34:23   we're not blowing it out of proportion [TS]

01:34:24   of like we all have a proportional idea [TS]

01:34:26   of like in the grand scheme of things [TS]

01:34:27   were all still using these products we [TS]

01:34:29   all still like them they all are better [TS]

01:34:31   than their predecessors in important [TS]

01:34:32   ways but we're seeing things fall down [TS]

01:34:34   in ways that we had historically [TS]

01:34:36   expected Apple to do better and we can [TS]

01:34:38   see obvious problems that Apple seems [TS]

01:34:40   like they don't and that persistent it [TS]

01:34:41   goes on and on and you know what we [TS]

01:34:43   talked about not having crashes is great [TS]

01:34:45   like I really do feel that over many [TS]

01:34:46   years that their software has gotten [TS]

01:34:48   more reliable somebody can only have one [TS]

01:34:50   of the other five were saying come bring [TS]

01:34:51   back the Crashers and put them into [TS]

01:34:52   bonds are applications and stuff right [TS]

01:34:55   it's like we're looking you know or we [TS]

01:34:59   want them to keep that good stuff but [TS]

01:35:01   bring back some of the old skills they [TS]

01:35:03   have like Marcus whoever was designed [TS]

01:35:05   with other applications are not there [TS]

01:35:06   and they're not in charge they they need [TS]

01:35:08   to be because you know like think it's a [TS]

01:35:12   regression its small regression but it's [TS]

01:35:15   a it's a trend [TS]

01:35:16   it's happening and I think we are not [TS]

01:35:17   the source of that trend and I think [TS]

01:35:19   none of us are saying anything is dire [TS]

01:35:22   as the emails we get from people who [TS]

01:35:24   just can't hear can't bear to hear say [TS]

01:35:26   anything bad about Apple like I don't [TS]

01:35:29   when the sky is not falling we don't [TS]

01:35:31   hate apple apple is not a bad company [TS]

01:35:33   Apple is not doomed but this is I feel [TS]

01:35:37   like this is a thing like I you know I [TS]

01:35:39   is a thing and this is not a thing that [TS]

01:35:41   we have manufactured Marco didn't make [TS]

01:35:43   this happen by writing a blog post last [TS]

01:35:45   year like they didn't start with him is [TS]

01:35:46   not gonna end with him and his ongoing [TS]

01:35:48   from people who have no idea who any of [TS]

01:35:51   us are ya i completely agree and you [TS]

01:35:54   know looking at the devices that I've [TS]

01:35:56   bought over the last year or so I love [TS]

01:36:00   the crap out of my ipad mini 4 I mean I [TS]

01:36:02   can't off top my head think of any [TS]

01:36:04   complaints i have about it this 27-inch [TS]

01:36:07   imac that I had no business buying [TS]

01:36:09   because I don't do desktop computers [TS]

01:36:12   that's not my thing I freaking love this [TS]

01:36:14   computer after you know I got my second [TS]

01:36:17   one because first one didn't work but [TS]

01:36:18   that's neither here nor there [TS]

01:36:20   implied I i really like my success i [TS]

01:36:23   can't think of any particular complaints [TS]

01:36:24   i have about that i mean i would like [TS]

01:36:26   things to be a little different in a [TS]

01:36:28   couple of departments but I don't have [TS]

01:36:29   any actual complaints and I actually [TS]

01:36:31   really like my new apple TV I was [TS]

01:36:34   wishy-washy on getting it and it ended [TS]

01:36:36   up being a holiday gift but now that [TS]

01:36:39   it's here I use that thing constantly [TS]

01:36:41   and it was getting to the point that i [TS]

01:36:43   almost never used our old apple TV [TS]

01:36:47   yeah i'm using my ability way more than [TS]

01:36:48   a development as well like that's the [TS]

01:36:50   real proof like is annoying that remote [TS]

01:36:51   is the old apt was getting almost no [TS]

01:36:53   using now this one gets a ton more like [TS]

01:36:55   the reason why the Apple TV's problems [TS]

01:36:57   drive me crazy is that we use the apple [TS]

01:36:59   TV every day like this is like and I i [TS]

01:37:02   could go on a much longer rant about how [TS]

01:37:04   much work i think the both the the [TS]

01:37:06   Amazon fire TV and the roku whatever [TS]

01:37:08   whatever that I got you know a year ago [TS]

01:37:11   whatever [TS]

01:37:11   both of those are now sitting collecting [TS]

01:37:13   dust because i hate them both even more [TS]

01:37:15   but you know the fact is like as you [TS]

01:37:18   like this [TS]

01:37:19   this drives us nuts because like we do [TS]

01:37:20   use this stuff and in some cases we [TS]

01:37:23   don't want the alternatives because [TS]

01:37:24   their workforce in some way or they [TS]

01:37:26   there you know they don't have one [TS]

01:37:27   either whatever but like [TS]

01:37:29   the reason why this stuff matters like [TS]

01:37:31   what am I gonna do like it if mac OS [TS]

01:37:34   takes another dive towards you know it [TS]

01:37:37   towards a bad reliability and stuff what [TS]

01:37:39   I'm going to do switch to windows like [TS]

01:37:41   that's worse like that's way worse so [TS]

01:37:43   like I the reason why we care so much [TS]

01:37:46   better than we Harbor about this is [TS]

01:37:48   because we don't want to go to [TS]

01:37:50   alternatives for the alternatives are [TS]

01:37:52   actually worse and so this is all we [TS]

01:37:54   have [TS]

01:37:55   like if Apple starts getting mediocre [TS]

01:37:58   and crappy well almost everyone else in [TS]

01:38:00   the industry is mediocre and crappy so [TS]

01:38:02   it's not it's not like we are holding on [TS]

01:38:05   to dear life because we want Apple [TS]

01:38:07   specifically to be great [TS]

01:38:09   it's that we want somebody to be great [TS]

01:38:11   and the rest of the industry keeps [TS]

01:38:12   showing over and over again for decades [TS]

01:38:14   that they can mostly just manage [TS]

01:38:16   mediocre like that's that's about as [TS]

01:38:17   good as they can to ballistics on it and [TS]

01:38:20   places where things are better like just [TS]

01:38:21   go back example you mentioned dropbox [TS]

01:38:23   before like I haven't used apple [TS]

01:38:24   anything produced by apple for email and [TS]

01:38:27   ages because gmail just just always [TS]

01:38:29   works for me I guess the type of things [TS]

01:38:30   just use a year after year after year [TS]

01:38:32   after year on different computers in [TS]

01:38:34   different browsers different versions of [TS]

01:38:35   gmail they've changed their UI by just [TS]

01:38:37   does my email [TS]

01:38:39   it just does it never doesn't work it [TS]

01:38:41   just works like gmail like and so I just [TS]

01:38:44   never looked back and dropbox like i'm [TS]

01:38:47   still using that and like Dropbox has [TS]

01:38:48   problems we're going to do we were like [TS]

01:38:50   oh dropbox deleted all my stuff and [TS]

01:38:51   didn't save my old versions like [TS]

01:38:53   everything has problems but over the [TS]

01:38:55   many many many years that we use these [TS]

01:38:56   products like that's why you know apples [TS]

01:38:59   been cut out of those I've chosen the [TS]

01:39:00   better competitors product it can be [TS]

01:39:02   done like I gmail for email dropbox for [TS]

01:39:04   for doing my file syncing I you know [TS]

01:39:07   both those things could be better in [TS]

01:39:08   certain ways but they have to get the [TS]

01:39:09   basics right and so you know like where [TS]

01:39:12   I don't think you're blindly tied Apple [TS]

01:39:14   but by the same token I think Marco is [TS]

01:39:16   choosing to use the apple TV over the [TS]

01:39:18   boxes because he tried all of the boxes [TS]

01:39:20   and just because apples the best one [TS]

01:39:22   doesn't mean they're not making what we [TS]

01:39:23   view as like silly mistakes that should [TS]

01:39:26   have been clear to them from all the [TS]

01:39:28   time that they've been holding this [TS]

01:39:29   thing waiting for streaming deals or [TS]

01:39:30   whatever that that there were problems [TS]

01:39:31   with this product that should have been [TS]

01:39:33   obvious to them and and they shipped it [TS]

01:39:35   anyway design problems with it if not in [TS]

01:39:37   this case reliability problems or [TS]

01:39:39   whatever [TS]

01:39:40   alright thanks lat 43 sponsors this week [TS]

01:39:43   audible.com casper and fracture and we [TS]

01:39:45   will see you next week [TS]

01:39:49   now the show is over they didn't even [TS]

01:39:52   mean to be in because it was accidental [TS]

01:39:56   it was accidental [TS]

01:39:59   John research Marco and Casey would let [TS]

01:40:04   me [TS]

01:40:05   because it was accidental was accidental [TS]

01:40:09   and you can find the show know today p [TS]

01:40:13   dot and if your twitter follow them [TS]

01:40:21   yes eyl ISS so that's Casey list and a [TS]

01:40:26   co-pay rm20 Marco Arment and our see you [TS]

01:40:34   see recuse is [TS]

01:40:48   never really talked about the hardware [TS]

01:40:51   side of it that's a big animal groups [TS]

01:40:52   thing was like oh everyone agrees the [TS]

01:40:54   hardware is doing better I know [TS]

01:40:56   marcos been upset about the harbor a [TS]

01:40:58   little bit more than that other people [TS]

01:41:00   but well but honestly the hardware is [TS]

01:41:02   really good like it they I I harp on on [TS]

01:41:05   two main problems number one that I wish [TS]

01:41:09   battery life was longer and number two [TS]

01:41:11   that even though we seem to have more [TS]

01:41:13   entries in the product line than ever i [TS]

01:41:16   think we actually have less choice we [TS]

01:41:19   have more options that have up to the [TS]

01:41:23   have among them less diversity if that [TS]

01:41:25   makes sense like that like every laptop [TS]

01:41:28   apple sells is a thin light like they [TS]

01:41:30   don't have any big honking I have like [TS]

01:41:33   three day battery life that doesn't [TS]

01:41:34   exist [TS]

01:41:35   every phone they sell is a thin and [TS]

01:41:37   light you know like it like it the every [TS]

01:41:39   left they sell now except for the the [TS]

01:41:41   101 doesn't have user-replaceable disk [TS]

01:41:45   or or memory and most of them either [TS]

01:41:47   like it was like something that like [TS]

01:41:48   there's it [TS]

01:41:49   no no computer they sell no desktop a [TS]

01:41:52   cell anymore has internal disk days that [TS]

01:41:54   are actually accessible you know I think [TS]

01:41:56   you may be living a little bit in the [TS]

01:41:57   past but a lot of those requests but I [TS]

01:41:59   honors I understand where you're coming [TS]

01:42:00   from but I some of those yes but like if [TS]

01:42:02   you look at like the roles that were [TS]

01:42:04   served by the old Mac Pro yes my prince [TS]

01:42:06   episode if you look at all haha if you [TS]

01:42:08   look at like the roles that were served [TS]

01:42:10   by that it's like that get that can [TS]

01:42:11   handle a lot of a lot of like edge cases [TS]

01:42:13   right like that if you if you really [TS]

01:42:15   want a mac that has XYZ hardware [TS]

01:42:17   capability like the mac pro's oftentimes [TS]

01:42:19   the answer to that and then the new mac [TS]

01:42:21   pro they replaced it with knocks out the [TS]

01:42:23   vast majority that it's like it just [TS]

01:42:25   removes them from possibility that you [TS]

01:42:28   know similar with laptop like if you [TS]

01:42:29   wanted like a laptop with four terabytes [TS]

01:42:31   of storage you could do that before and [TS]

01:42:33   now you can't like there's there's a [TS]

01:42:34   pretty big list of things that used to [TS]

01:42:37   be possible or configurable with that [TS]

01:42:39   with mac hardware that is no longer [TS]

01:42:41   possible in the current lineup or or [TS]

01:42:44   like is only possible in the 101 the the [TS]

01:42:46   non-retina 13x whatever like that [TS]

01:42:47   there's a lot of pretty long list of [TS]

01:42:49   those things and that in the list of [TS]

01:42:51   like things we used to be able to do or [TS]

01:42:53   get or configure that we can't do now [TS]

01:42:55   seems to be getting longer overtime and [TS]

01:42:57   not all those things are just outdated [TS]

01:42:59   technology some of those things are [TS]

01:43:01   actual [TS]

01:43:01   why would still be nice if I could do [TS]

01:43:02   that or I need to do that and I can't [TS]

01:43:04   so that's my main criticism about of [TS]

01:43:07   apple hardware is that we are actually [TS]

01:43:08   getting less real choice than ever I [TS]

01:43:11   think it's kind of a luxury to be able [TS]

01:43:12   to complain about things that level of [TS]

01:43:14   hope because what we're not saying is [TS]

01:43:15   that in general especially with the [TS]

01:43:17   mobile hardware year after year the hard [TS]

01:43:19   way the hardware gets better in [TS]

01:43:21   measurable ways that are meaningful to [TS]

01:43:23   people the CPUs get faster and you feel [TS]

01:43:25   that speed the cameras get better and [TS]

01:43:26   you see the results of that right [TS]

01:43:29   they add features that they change [TS]

01:43:32   change the size of those make a bigger [TS]

01:43:33   screen and features like the stylus like [TS]

01:43:35   that the products are just you know the [TS]

01:43:37   hardware is progressing and then we can [TS]

01:43:39   have quibble about the directions like [TS]

01:43:40   it's basically you're coming to is like [TS]

01:43:41   how do you design your product and what [TS]

01:43:43   products do you choose to feel what [TS]

01:43:44   direction do you want the overall [TS]

01:43:45   product line to go in but in general the [TS]

01:43:47   individual products like I think about [TS]

01:43:49   my iphone 6 I pile of the store it's [TS]

01:43:52   great i'm jelous of the success because [TS]

01:43:53   it's a little bit faster and has better [TS]

01:43:55   cameras off you know me like that the [TS]

01:43:57   the hardware is still doing what we [TS]

01:44:00   expected to do [TS]

01:44:01   it's not as it like the equivalent in [TS]

01:44:03   the hardware realm and the software [TS]

01:44:04   would be as if when the success comes [TS]

01:44:06   out after the six like that a whole [TS]

01:44:10   bunch of things that used to be able to [TS]

01:44:11   do in the 6r are buried under a bunch of [TS]

01:44:13   different screens and they removed they [TS]

01:44:15   have done everything moving the US which [TS]

01:44:16   would they removed like all the buttons [TS]

01:44:18   from the entire thing and it's harder to [TS]

01:44:19   get to the camera and like I said it was [TS]

01:44:21   like a cover that you had to slide down [TS]

01:44:22   from the camera every time you want to [TS]

01:44:24   take a picture because they wanted the [TS]

01:44:25   outside surface to be like why you broke [TS]

01:44:27   up about a camera you know like that's [TS]

01:44:29   the type of crap we're talking about the [TS]

01:44:30   software world so I feel like in the [TS]

01:44:31   harbor we have love for you saying yeah [TS]

01:44:33   yeah apples doing the basic stuff like [TS]

01:44:35   general design reliability the things [TS]

01:44:40   look nice they feel nice that they seem [TS]

01:44:43   to be more cognizant of the aspects of [TS]

01:44:45   it having to do with being held in the [TS]

01:44:46   hand even think slippery they try to [TS]

01:44:47   make it less slippery in the next [TS]

01:44:49   generation their cases are kind of [TS]

01:44:50   grippy to take shape that might have [TS]

01:44:51   been slippery and they get put a case on [TS]

01:44:53   it improves it and they learn from that [TS]

01:44:54   cpu is getting faster it's like being [TS]

01:44:57   back in the nineties and the desktop is [TS]

01:44:59   still going through that whole chain of [TS]

01:45:00   things they add more memory eventually [TS]

01:45:02   you know maybe they'll go past 16 gigs [TS]

01:45:05   like in general we just take for granted [TS]

01:45:06   all the standard apple is doing good [TS]

01:45:09   harbor something that I think is why [TS]

01:45:11   when people talk about like the hardware [TS]

01:45:13   is doing great and software [TS]

01:45:14   there's more of a problem like that i [TS]

01:45:16   think that that is also a general [TS]

01:45:17   perception that is not just us that like [TS]

01:45:19   that if you had to rate apple like [TS]

01:45:21   magicians that big survey and again [TS]

01:45:22   maybe it's all echo chamber is just [TS]

01:45:24   serving a bunch of like tech reporters [TS]

01:45:26   but like you know technically you can [TS]

01:45:27   you know it's not as if you can discount [TS]

01:45:29   the opinion of all tech reporter so [TS]

01:45:30   there to insider like so should we ask [TS]

01:45:33   people don't know about the tech [TS]

01:45:34   industry I guess anyway we do that big [TS]

01:45:36   survey and you look at the little bar [TS]

01:45:37   charts of how its Apple doing with like [TS]

01:45:39   you know great seem like a to f or [TS]

01:45:40   whatever Hardware they got away higher [TS]

01:45:43   grade than they got software like just [TS]

01:45:45   broadly speaking whatever you think [TS]

01:45:46   about they're just doing better with the [TS]

01:45:48   hardware than software and the quibbles [TS]

01:45:50   you get to have about hardware are so [TS]

01:45:52   much more you know specific and minor [TS]

01:45:56   then like the basic stuff we're talking [TS]

01:45:58   about on the software like you know [TS]

01:45:59   going to a television show and wanting [TS]

01:46:02   to watch the next episode the television [TS]

01:46:04   show that you purchased in the apple [TS]

01:46:06   ecosystem where it looks like a common [TS]

01:46:07   task and making that pass frustrating is [TS]

01:46:10   is like it's just falling down the [TS]

01:46:12   basics right and that's you know so [TS]

01:46:15   again the overall trends i think it's [TS]

01:46:16   like not being negative Nellie's there [TS]

01:46:19   is actual thing out there about that [TS]

01:46:21   whether it's a real thing or not it is [TS]

01:46:23   out there and I think everyone can agree [TS]

01:46:25   even matter how much you love apple if [TS]

01:46:27   you decide to the day doing better on [TS]

01:46:29   hardware software lately probably have [TS]

01:46:31   complained about both but you have to [TS]

01:46:32   say they're doing better on hardware [TS]

01:46:34   because the software the the unforced [TS]

01:46:36   errors are making software just so [TS]

01:46:38   inexplicable and such a regression where [TS]

01:46:40   is the very least even if they make a [TS]

01:46:41   slight mistake on hardware making like [TS]

01:46:43   the six slippery when they make the [TS]

01:46:44   success try to make it less slippery [TS]

01:46:46   right you will be given the past night [TS]

01:46:49   like you're making progress they'll be [TS]

01:46:50   you know you fold it but like they're [TS]

01:46:52   making it better and is the success [TS]

01:46:53   faster yes isn't as i have better camera [TS]

01:46:55   yes it does and doesn't have you know [TS]

01:46:57   cool 3d touchin and the haptic engine [TS]

01:47:00   noise like it's cooler it's better i [TS]

01:47:02   wish i had one instead of my six but I [TS]

01:47:04   don't wish i had the version of iphoto [TS]

01:47:06   they removed all the toolbar buttons i [TS]

01:47:08   wish i had the previous one except like [TS]

01:47:10   those buttons and I don't wish I you [TS]

01:47:12   know photos is great because it brings [TS]

01:47:13   great features with clouds thinking but [TS]

01:47:15   all the other stuff i do with it was was [TS]

01:47:17   better in old versions of my photos [TS]

01:47:19   least you weren't an aperture user [TS]