The Accidental Tech Podcast

153: Larger, Less Portable Pastures


00:00:00   oh you're about to get a bunch of snow [TS]

00:00:02   you know where do you for like 30 inches [TS]

00:00:03   would consider that this entire area [TS]

00:00:06   shuts down over about six as we record [TS]

00:00:08   this wednesday evenings now wasn't [TS]

00:00:10   supposed to start until friday and on [TS]

00:00:12   facebook i saw four or five different [TS]

00:00:14   people [TS]

00:00:15   the show images of the grocery store [TS]

00:00:18   bread aisle which is eviscerated the [TS]

00:00:20   baking aisle because hashtag the south [TS]

00:00:23   is got it [TS]

00:00:24   it's just apparently a disaster out [TS]

00:00:26   there and any there's not been a flake [TS]

00:00:28   on the ground as far as I'm aware [TS]

00:00:30   yeah I mean we were supposed to get like [TS]

00:00:32   the tail end of what's hitting you [TS]

00:00:34   so we're supposed to get about a foot [TS]

00:00:35   maybe like at the boat dealers are you [TS]

00:00:37   guys is like a dusting really that's [TS]

00:00:39   that's that's heavy snowfall but it's [TS]

00:00:41   not unusual like that that happens at [TS]

00:00:44   least once or twice every winter and [TS]

00:00:45   it's fine [TS]

00:00:46   however i tried to buy rock salt today [TS]

00:00:49   and they're like there was one kind left [TS]

00:00:53   is the most expensive kind of course and [TS]

00:00:55   it was like the heavy commercial pro [TS]

00:00:57   blend or whatever other like sea salt [TS]

00:00:59   like that [TS]

00:01:01   well you don't use it all you can [TS]

00:01:04   sprinkle it over your uh you know seared [TS]

00:01:06   salmon or whatever [TS]

00:01:07   yeah this the the entire region of here [TS]

00:01:11   is panicking for snow that we get every [TS]

00:01:14   year so I can't even imagine what you [TS]

00:01:16   guys are going through like a people [TS]

00:01:17   underestimate the amount of food in [TS]

00:01:19   their house like the idea is that you [TS]

00:01:20   know the roads will be impassable which [TS]

00:01:22   you know doesn't really ever happen [TS]

00:01:24   maybe by casey well but and then we will [TS]

00:01:25   starve to death in her home because we [TS]

00:01:28   will not have enough nevermind that it [TS]

00:01:29   would take a really long time for most [TS]

00:01:31   people to starve to death without any [TS]

00:01:32   food and you don't worry about water [TS]

00:01:34   because you can always melt snow we [TS]

00:01:35   learned so many things we learned from [TS]

00:01:36   the long dark and so like they run to [TS]

00:01:40   the store today we gotta buy all the [TS]

00:01:41   food because what if we can't get to the [TS]

00:01:43   grocery store for like two days you [TS]

00:01:45   people don't know how long you can you [TS]

00:01:47   live just off the food in your house [TS]

00:01:49   well you see that's you guys you guys [TS]

00:01:50   are prepared for snow [TS]

00:01:52   where's for us I guarantee if we get you [TS]

00:01:54   could live off the food in your house [TS]

00:01:56   for like six months [TS]

00:01:58   no way yes I mean if you planned well [TS]

00:02:01   and probably if I planned well what you [TS]

00:02:03   don't realize how many calories are in [TS]

00:02:05   things like just just a like a box of [TS]

00:02:07   granola bars like added up like a [TS]

00:02:09   hundred calories per bar like how many [TS]

00:02:11   calories do you think you need putting [TS]

00:02:12   nothing would be pleasant the same [TS]

00:02:13   like people are not an imminent dangers [TS]

00:02:15   nevermind like the house next to you has [TS]

00:02:17   people with food in the house next to [TS]

00:02:18   them as people who like we're in [TS]

00:02:20   civilization here people you're not [TS]

00:02:21   going to start that in your home you'll [TS]

00:02:23   be fine but yeah everyone does go to the [TS]

00:02:25   stars [TS]

00:02:25   I mean a lot of it is just not so much [TS]

00:02:28   that you're gonna starve to death but [TS]

00:02:29   let me just get in that one last grocery [TS]

00:02:32   run before it is annoying to drive to [TS]

00:02:34   the grocery store not the roads will be [TS]

00:02:36   impassable but it will be more annoying [TS]

00:02:38   and you know there will be problems [TS]

00:02:40   getting out of the driveway and maybe [TS]

00:02:41   I'll take a while to shovel you know and [TS]

00:02:43   so it's like I let me just do my grocery [TS]

00:02:44   run now and everybody it's like what he [TS]

00:02:46   called it a barrier fence going to help [TS]

00:02:50   me out here Marco why its offense is a [TS]

00:02:52   kind of barrier that is true [TS]

00:02:53   yeah the the mutex thing where everyone [TS]

00:02:55   stacks yeah yeah anyway memory barrier [TS]

00:02:58   yet it just causes all I just causes [TS]

00:03:00   everyone to end up going at the same [TS]

00:03:01   time that looks like people are [TS]

00:03:02   panicking not really it is just taking [TS]

00:03:04   the normally more random distribution of [TS]

00:03:06   their there are supermarket trips and [TS]

00:03:08   putting them all the same day so that [TS]

00:03:09   makes me feel better about humanity [TS]

00:03:11   I think about it that way the reason i [TS]

00:03:13   was preparing for this today and not [TS]

00:03:15   like three days from now when the stuff [TS]

00:03:17   is actually about to hit us is because i [TS]

00:03:19   feel like i'm about to get really sick [TS]

00:03:20   because this is everything going around [TS]

00:03:22   my family so I'm starting to feel it so [TS]

00:03:24   I'm thinking I need to stock up on food [TS]

00:03:27   to get me through being sick at the same [TS]

00:03:30   time everyone else is thinking to stock [TS]

00:03:32   up on food to get through the apocalypse [TS]

00:03:34   to stay at home and eat saltine crackers [TS]

00:03:36   you can live for weeks on but [TS]

00:03:37   everybody's saltines are always stale [TS]

00:03:39   doesn't matter if you still think still [TS]

00:03:41   are life-giving but nobody nobody ever [TS]

00:03:44   needs saltines enough to 24 their [TS]

00:03:47   saltines to be fresh [TS]

00:03:48   everybody needs saltines like twice a [TS]

00:03:50   year so everyone's saltines at any given [TS]

00:03:52   time are stale [TS]

00:03:53   I used to be quite a Saltine but I'm now [TS]

00:03:55   I'm never going to get when you when you [TS]

00:03:58   buy them from the store [TS]

00:04:00   I'm now convinced they're stale like in [TS]

00:04:01   the store because a few times i bought [TS]

00:04:03   like a brand new package of them [TS]

00:04:05   intending to use them for soup like as [TS]

00:04:07   you do and open them up and like these [TS]

00:04:09   are already still how is that even [TS]

00:04:10   possible i feel like just you know being [TS]

00:04:12   one of those old people and returning to [TS]

00:04:13   the supermarket and I picked these [TS]

00:04:15   things off your shelf and they're [TS]

00:04:16   already still i would i would love to [TS]

00:04:19   just go shopping with you sometime [TS]

00:04:21   Amanda [TS]

00:04:23   it's amazing what at any there are so [TS]

00:04:26   many better crackers wheat thins are way [TS]

00:04:27   better now all things with the only [TS]

00:04:30   cracker in my house when I was a kid so [TS]

00:04:31   that's what I had but I could you know I [TS]

00:04:34   don't need them anymore but i did back [TS]

00:04:36   in the day when salty Pickens Rob road [TS]

00:04:41   into tell us and i feel like i've seen [TS]

00:04:44   some conflicting information about this [TS]

00:04:47   but the general theme seems to be true [TS]

00:04:49   that at the very least the imac [TS]

00:04:52   trapezoidal boxes are in fact ship [TS]

00:04:56   I'm sorry are stored yellow upside down [TS]

00:05:00   and then right side upside down right [TS]

00:05:01   side up and so Robert and said as a [TS]

00:05:03   former apple store employee i can tell [TS]

00:05:05   you that I max are stacked in on the [TS]

00:05:07   shelves in the right side up upside-down [TS]

00:05:09   fashion they are not however ship this [TS]

00:05:11   way when the computer shipped each one [TS]

00:05:12   is in the standard cardboard box like [TS]

00:05:13   every other project product for secrecy [TS]

00:05:15   i gotta tell you mine was shipped to me [TS]

00:05:18   which may be different than the stores [TS]

00:05:20   it was a standard cardboard box up in [TS]

00:05:22   that it was unmarked on the outside but [TS]

00:05:24   it was the same basic shape anyway Rob [TS]

00:05:26   continues they don't care how many [TS]

00:05:27   computers can fit in the truck they [TS]

00:05:29   however they do care about how many [TS]

00:05:30   computers can be stacked on the shelves [TS]

00:05:31   in the back where there's already not a [TS]

00:05:33   lot of room now as some people sent [TS]

00:05:35   pictures as well like a pallet of imax [TS]

00:05:37   showing them alternating even the palate [TS]

00:05:39   was weird like the one photo we had it [TS]

00:05:41   did show them saving space belt and they [TS]

00:05:43   weren't upset i'm right setup they were [TS]

00:05:44   like laying laying flat you know [TS]

00:05:46   pointing left and right but then [TS]

00:05:48   sometimes on some layers of the palette [TS]

00:05:49   there would be like these filler blocks [TS]

00:05:53   feel like because I guess it didn't work [TS]

00:05:54   out to be completely flat so that there [TS]

00:05:56   were these these trying these triangular [TS]

00:05:58   filler regions it's very strange anyway [TS]

00:06:01   it was like all it's like we're like he [TS]

00:06:02   put like the UK keyboards [TS]

00:06:04   yeah you said throwing the mighty mice [TS]

00:06:06   in there the they come with the mice you [TS]

00:06:08   don't need that but it's like where you [TS]

00:06:09   like the the things that that not [TS]

00:06:11   everyone needs so you put the UK [TS]

00:06:13   keyboard maybe the trackpad yeah you put [TS]

00:06:16   it start with ipod Sox anyway is it [TS]

00:06:18   seemed clear that at the very least in [TS]

00:06:20   the back of the apple stores where [TS]

00:06:21   there's not a lot of room because i have [TS]

00:06:23   tons of stuff back there I'm sure they [TS]

00:06:24   definitely pack them in like that and I [TS]

00:06:26   imagine a lot of them are ship like that [TS]

00:06:27   but apparently not all enough [TS]

00:06:30   alright moving on a joe massey Lottie i [TS]

00:06:32   hope i pronounced that right [TS]

00:06:34   Rodan and he said casey discuss how [TS]

00:06:36   Moxon Swift can only be created the [TS]

00:06:38   language allows them i disagree that [TS]

00:06:40   mocks can only be created by subclassing [TS]

00:06:42   actually i think that is an anti-pattern [TS]

00:06:43   he continued mocks me created by having [TS]

00:06:46   the class conform to a protocol or if [TS]

00:06:48   you're a c-sharp guy like me and [TS]

00:06:49   interface this can be done inside your [TS]

00:06:51   own framework in for apples as well for [TS]

00:06:53   example you can box and mock nsurl [TS]

00:06:55   session by adding a new protocol URL [TS]

00:06:57   session then be a protocol extensions [TS]

00:06:59   you can have nsurl session conform to [TS]

00:07:01   your framework as long as you keep the [TS]

00:07:03   method signatures the same Swift will [TS]

00:07:04   compile without issue i wrote about this [TS]

00:07:06   extensively on my blog and we will put a [TS]

00:07:08   link in the show notes i believe i don't [TS]

00:07:10   think that's entirely accurate what I [TS]

00:07:12   said what I said was that it's really a [TS]

00:07:14   lot easier if you do interface or [TS]

00:07:16   protocol review program two interfaces [TS]

00:07:18   or protocols because then mocking [TS]

00:07:20   becomes a lot easier and I said that to [TS]

00:07:22   Joe privately in an email he actually [TS]

00:07:24   just wrote back and said in so many [TS]

00:07:26   words yeah you know you were on the same [TS]

00:07:27   page [TS]

00:07:28   actually let me read from his email [TS]

00:07:30   designed to interface was great until [TS]

00:07:31   you end up with interfaces are protocols [TS]

00:07:33   with a single and implementation your [TS]

00:07:35   production code switch solution proposed [TS]

00:07:37   almost forces this not sure if this is [TS]

00:07:39   tangential to the initial argument but [TS]

00:07:41   it's something i'm struggling with which [TS]

00:07:42   is a very fair point there's a lot of [TS]

00:07:43   times that I've written two interfaces [TS]

00:07:45   specifically to enable really easy [TS]

00:07:47   mocking for my unit tests but in my [TS]

00:07:50   actual code there's only one [TS]

00:07:52   implementation of that interface and [TS]

00:07:53   that's the 1i use so it's a little bit [TS]

00:07:56   weird and dodgy but you can check out [TS]

00:07:57   his blog post and kind of see for [TS]

00:07:59   yourself [TS]

00:08:00   yeah I would forget about protocol [TS]

00:08:01   extensions like has this clear that i [TS]

00:08:03   actually using swifter just reading back [TS]

00:08:05   and I'm mailing list like oh yeah [TS]

00:08:06   protocol extensions they're neat they're [TS]

00:08:08   useful even those whole sessions that we [TS]

00:08:09   don't see about them they're already [TS]

00:08:10   like it's just if you're not used to [TS]

00:08:12   working that we're thinking in that way [TS]

00:08:13   just you know not didn't occur to me but [TS]

00:08:16   yet that's that's totally possible [TS]

00:08:17   that's the way to do it and I did I [TS]

00:08:19   wouldn't bother me if I had a thing with [TS]

00:08:21   only one implementation I wouldn't [TS]

00:08:23   bother me at all [TS]

00:08:24   yeah i mean in my extensive experience [TS]

00:08:26   with both swim and marks and general [TS]

00:08:31   testing [TS]

00:08:32   I agree thanks Marco [TS]

00:08:36   go team alright we have a lot of [TS]

00:08:39   follow-up about blue light and a lot of [TS]

00:08:42   a lot of people have written about this [TS]

00:08:44   I don't think I'm the best of the three [TS]

00:08:47   of us to summarize this so I don't know [TS]

00:08:48   if one of you wants to [TS]

00:08:49   take the following handle this for [TS]

00:08:51   watching because because it was what I [TS]

00:08:53   said that was partially and it's not [TS]

00:08:55   entirely wrong [TS]

00:08:56   so basically last last we talking about [TS]

00:08:59   the flux / night shift claims of blue [TS]

00:09:05   light at night being bad for your sleep [TS]

00:09:08   quality i had said that I was not able [TS]

00:09:10   to find in my research before the show I [TS]

00:09:12   was not able to find connections that [TS]

00:09:14   said blue light specifically was bad but [TS]

00:09:17   I was finding was saying that just like [TS]

00:09:19   a bright light was bad and that [TS]

00:09:21   negatively affects the quality but the [TS]

00:09:23   blue light didn't seem to be anything [TS]

00:09:24   special [TS]

00:09:25   turns out that's totally wrong but [TS]

00:09:27   there's actually quite a bit of evidence [TS]

00:09:29   to suggest that all brightness of light [TS]

00:09:33   does negatively affect your sleep [TS]

00:09:35   quality by basically trick your body [TS]

00:09:37   into not producing melatonin I believe [TS]

00:09:40   because you're part of sleep cycle and [TS]

00:09:42   everything and it doesn't produce enough [TS]

00:09:43   of it doesn't produce it correctly or [TS]

00:09:45   tricks the circadian rhythms are some [TS]

00:09:47   stuff is way above way above our pay [TS]

00:09:49   grade here but looking at any kind of [TS]

00:09:51   bright light before bed will cause this [TS]

00:09:53   problem but the there's a point in the [TS]

00:09:56   blue spectrum in fact that we don't know [TS]

00:09:59   from from dr. Todd stefancik was very [TS]

00:10:02   specifically identified it there because [TS]

00:10:03   there's a there's a there's there are [TS]

00:10:05   three different kinds of things i think [TS]

00:10:06   the rods and cones in the aisles there's [TS]

00:10:08   also there's a third kind of kind of [TS]

00:10:10   light-sensitive cells thing back there [TS]

00:10:13   that is specifically not for vision but [TS]

00:10:17   it's it's to regulate this melatonin [TS]

00:10:19   type thing for the sleep cycle and for [TS]

00:10:21   the for the circadian rhythms and all [TS]

00:10:23   the stuff please forgive me for [TS]

00:10:24   butchering this but anyway this third [TS]

00:10:27   kind of of light receptor back in your [TS]

00:10:29   in our eyes [TS]

00:10:30   it has a peak sensitivity at 479 [TS]

00:10:33   nanometers which is so it's basically [TS]

00:10:36   the shade of blue and that is like the [TS]

00:10:38   peak sensitivity so that if you get a [TS]

00:10:41   lot of light on that it activates the [TS]

00:10:42   cells the most and that inhibits the [TS]

00:10:45   melatonin and everything else into into [TS]

00:10:47   like telling your body hates time for [TS]

00:10:48   sleep but it isn't this like narrow [TS]

00:10:51   window where if you just don't see that [TS]

00:10:53   shade you're fine that she just the peak [TS]

00:10:56   of sensitivity and as you get further [TS]

00:10:58   away from that wavelength in either [TS]

00:11:00   direction sensitivity drops [TS]

00:11:03   it still works so if you if you reduce [TS]

00:11:06   the blue area of the blue range of the [TS]

00:11:10   spectrum you can see more brightness [TS]

00:11:13   without it being a problem whereas if we [TS]

00:11:16   see so if you see like if if brightness [TS]

00:11:18   is fixed seeing blue is worse than [TS]

00:11:20   seeing other colors you know for [TS]

00:11:22   therefore they're far away from that but [TS]

00:11:24   you still ideally should be lowering the [TS]

00:11:26   entire light level that's that's [TS]

00:11:28   basically just a bit so that overall [TS]

00:11:30   brightness is a problem but you're extra [TS]

00:11:32   sensitive to this to the blue region at [TS]

00:11:35   night was another another doctor [TS]

00:11:37   professor of neurology it was more kinda [TS]

00:11:40   we said that you basically got it [TS]

00:11:42   exactly right but the same thing you [TS]

00:11:43   know that light can just a circadian [TS]

00:11:45   rhythms but there's a particular [TS]

00:11:46   sensitivity to the blue light lots of [TS]

00:11:48   people sent us the study showing the [TS]

00:11:49   particular sensitivity the blue light [TS]

00:11:50   but that all I'd counts for that this [TS]

00:11:54   had one extra little nugget of the [TS]

00:11:55   saying that [TS]

00:11:55   another benefit of reducing the amount [TS]

00:11:57   of blue light at night time is it helps [TS]

00:12:00   the rods and your eyes they adapted to [TS]

00:12:01   the dark that way when you look up from [TS]

00:12:04   the screen like trip over something in [TS]

00:12:05   your dark house yet and that he'd be he [TS]

00:12:08   likened it to like like why is why i [TS]

00:12:10   like the military stuff is all like red [TS]

00:12:12   light allegedly was what is that true or [TS]

00:12:14   is that a minute i always thought that [TS]

00:12:14   might have been a metal now we have a [TS]

00:12:16   professor of neurology says it's true so [TS]

00:12:18   it's probably true that no I can tell [TS]

00:12:20   you i have been on a military vessel [TS]

00:12:23   when it was out at night and I can [TS]

00:12:24   absolutely tell you with for a fact that [TS]

00:12:26   is true so was everyone just fall asleep [TS]

00:12:29   all-timer know what I mean is that [TS]

00:12:31   there's red everywhere it is keeping [TS]

00:12:33   your eyes adjusted the same as the [TS]

00:12:35   pirate eye patch all over again [TS]

00:12:36   you know the what pirate eye patch [TS]

00:12:39   come on people is that like would you [TS]

00:12:41   close one eye when you go to the [TS]

00:12:42   bathroom and nights them you can open it [TS]

00:12:43   when you turn the light off and see your [TS]

00:12:44   way back [TS]

00:12:45   yes why the Pirates of the eyepatch so [TS]

00:12:47   when they go belowdecks where there's no [TS]

00:12:48   lights because there's an electricity on [TS]

00:12:50   their pirate ships they could flip up [TS]

00:12:52   the eye patch and that i can adjust to [TS]

00:12:54   the dark and i can see better [TS]

00:12:55   I didn't know that thats crazy if I when [TS]

00:12:57   I all I didn't I had no idea never [TS]

00:13:00   thought about a pirate needing an eye [TS]

00:13:01   patch before that parents there to the [TS]

00:13:03   saltines lot of parkour oh yeah our [TS]

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00:14:30   fracture me com check it out now [TS]

00:14:33   thanks a lot to fracture for sponsoring [TS]

00:14:34   our show so we should probably do a [TS]

00:14:37   little bit of follow-up about my imac so [TS]

00:14:41   where we last left our hero he had a [TS]

00:14:44   completely dead eye mac that he could [TS]

00:14:47   not resuscitate in the genius bar [TS]

00:14:49   appointment for I think the following [TS]

00:14:50   day on that bombshell on that bombshell [TS]

00:14:52   right in talking with the another friend [TS]

00:14:55   of mine he pointed out to me you know [TS]

00:14:58   you could just return this and I thought [TS]

00:15:00   you know what I shall I think we talked [TS]

00:15:02   about on the show actually and I thought [TS]

00:15:03   you know what i am going to return it [TS]

00:15:05   because this thing is going to be [TS]

00:15:06   forever tainted in my mind if I try to [TS]

00:15:08   get it repaired and they have to crack [TS]

00:15:10   it open so the following day I cancelled [TS]

00:15:12   my genius bar appointment i went and [TS]

00:15:14   returned it and I boxed it up all nicely [TS]

00:15:17   in the retail box the trapezoidal retail [TS]

00:15:20   box I've done what I could to get it all [TS]

00:15:21   back together as cleanly as I possibly [TS]

00:15:23   could I brought it into the store and [TS]

00:15:25   the gentleman on this on the store floor [TS]

00:15:27   what happened to walk up to said okay I [TS]

00:15:29   can handle that return for you you know [TS]

00:15:31   why you're turning it over it's [TS]

00:15:32   basically do a oh that sucks okay no [TS]

00:15:34   worries [TS]

00:15:35   alright i just got you open it up and [TS]

00:15:37   confirm the serial number to make sure [TS]

00:15:39   you know this now I'm kind of feeling in [TS]

00:15:41   the lengths but to make sure that you're [TS]

00:15:42   not doing a bait-and-switch or anything [TS]

00:15:43   like that so he says I'm going to open [TS]

00:15:45   it up and take it out i'm gonna turn it [TS]

00:15:47   on [TS]

00:15:47   oh because he wanted to go into like [TS]

00:15:50   about my mac in see you then and see the [TS]

00:15:53   serial number and realized hmm that's [TS]

00:15:56   not going to work now is it [TS]

00:15:58   he starts looking and I start looking on [TS]

00:16:01   the back of the mac trying to find a [TS]

00:16:03   printed serial number and me having [TS]

00:16:04   never owned an imac before I had assumed [TS]

00:16:06   that's where it would be [TS]

00:16:08   it's not he goes and takes this thing to [TS]

00:16:11   the back to where like I guess the [TS]

00:16:12   off-duty geniuses are maybe some of the [TS]

00:16:14   on-duty geniuses to try to get them to [TS]

00:16:16   help him figure out where the craft [TS]

00:16:18   serial number is do either of you guys [TS]

00:16:20   know where the serial number on the imax [TS]

00:16:22   are a little metal plate on the [TS]

00:16:24   dashboard we know where to find a higher [TS]

00:16:27   pressure now we know where to find that [TS]

00:16:29   the number of members and all sorts of [TS]

00:16:30   weird places there are no I i would [TS]

00:16:32   imagine my I mean like where could it [TS]

00:16:35   possibly be right the only place you [TS]

00:16:36   could possibly be is what opens up on [TS]

00:16:38   the imac it's the memory [TS]

00:16:40   door opens up right that's the only [TS]

00:16:42   thing that opens and other than that i'm [TS]

00:16:43   sure it's printed somewhere like on the [TS]

00:16:45   motherboard or whatever but you gotta [TS]

00:16:46   take the whole thing apart to see that [TS]

00:16:47   too and I wouldn't think it'd be in the [TS]

00:16:48   memory door because I mean that you can [TS]

00:16:50   take off so that's that's no good i [TS]

00:16:52   would i would guess it's printed [TS]

00:16:53   somewhere on the metal but God knows [TS]

00:16:55   where I mean well that's the thing so I [TS]

00:16:58   didn't know any better have never had an [TS]

00:16:59   imac it turns out on the bottom of the [TS]

00:17:01   foot sneaky was it is it was a sticker [TS]

00:17:04   on the bottle of water retention to the [TS]

00:17:05   metal and i believe it was printed on [TS]

00:17:07   the metal though i don't recall off the [TS]

00:17:08   top of my head and what I'm like that [TS]

00:17:10   just occurred to me just this moment how [TS]

00:17:12   does that work for like snails imac that [TS]

00:17:14   had the visa mount good question [TS]

00:17:16   it's maybe it's on the Mount itself [TS]

00:17:18   because like there is like a little [TS]

00:17:19   thing back there that would have [TS]

00:17:20   amounted it's gonna be in more than one [TS]

00:17:22   place but either way so that took a few [TS]

00:17:25   minutes to get through which was not a [TS]

00:17:26   big deal i mean i was just as confused [TS]

00:17:28   as the dude was and you know perhaps the [TS]

00:17:30   guy should have known it but I mean I [TS]

00:17:32   didn't so I can't really blame him [TS]

00:17:35   so anyway so it ended up that they [TS]

00:17:38   returned it no questions asked [TS]

00:17:40   and you know once they had somehow [TS]

00:17:42   someway confirm the serial number and [TS]

00:17:45   then I had already at that point ordered [TS]

00:17:48   a new one and the other thing that I [TS]

00:17:51   wanted to tell you guys about which was [TS]

00:17:52   a new discovery for me did you know [TS]

00:17:55   about expedited shipping on the apple [TS]

00:17:57   store is is this one when we were [TS]

00:18:00   yelling at you last week like to pick [TS]

00:18:02   the expensive shipping whenever if i'm [TS]

00:18:04   buying something they cost like multiple [TS]

00:18:05   thousands of dollars and I can get it [TS]

00:18:07   like next day for like an extra 40 bucks [TS]

00:18:10   i will even though it makes no sense i [TS]

00:18:12   would I don't do that in normal stuff it [TS]

00:18:14   was 40 bucks to get like a shirt the [TS]

00:18:16   next day I wouldn't do it but for some [TS]

00:18:18   reason that doesn't get the psychology [TS]

00:18:20   of like the relative pricing works out [TS]

00:18:21   pricing psychology that's how they [TS]

00:18:22   charge you 250 dollars floor mats your [TS]

00:18:24   car you're like whatever [TS]

00:18:26   exactly yeah it's like if it's like 40 [TS]

00:18:28   bucks to get my awesome new computer a [TS]

00:18:29   day earlier i'll usually do it's like [TS]

00:18:31   that's like the cherry on top [TS]

00:18:33   you know so i didn't know that this I [TS]

00:18:35   knew that I could do faster shipping but [TS]

00:18:37   I didn't look into how much it was well [TS]

00:18:39   now i'm seriously impatient because i [TS]

00:18:41   just returned that the beautiful 5k imac [TS]

00:18:43   that I was waiting for for a week as i [TS]

00:18:46   watched in march across the country on [TS]

00:18:47   fedex ground and this time I was like [TS]

00:18:50   you know what i'm going to do expanded [TS]

00:18:51   expedited shipping aren't expecting that [TS]

00:18:53   this like 20 pound box would be fifty or [TS]

00:18:55   hundred bucks [TS]

00:18:56   it was $42 to your point Marco $42 and [TS]

00:19:02   the best part was it arrived at eight [TS]

00:19:04   thirty in the morning at my doorstep [TS]

00:19:07   pro tip if you're going to buy a mac [TS]

00:19:08   from apple and you're not going to get [TS]

00:19:10   it retail like a built in order for [TS]

00:19:11   example definitely definitely definitely [TS]

00:19:13   do the expedited shipping is that really [TS]

00:19:16   a pro tip because I think Marco just [TS]

00:19:17   outlined is the illogical pricing [TS]

00:19:21   psychology that makes you think that's a [TS]

00:19:23   good deal when in reality you could take [TS]

00:19:25   those 42 bucks and spend it on lots of [TS]

00:19:27   other things like it's 42 it's the same [TS]

00:19:29   size as if you paid forty dollars to [TS]

00:19:31   ship end your house but you would never [TS]

00:19:32   do because the pen costs two bucks but [TS]

00:19:34   when you're shipping the expensive [TS]

00:19:35   computer somehow about $42 shipping is [TS]

00:19:38   totally worth it so i would say get some [TS]

00:19:40   books on Zen Buddhism from library [TS]

00:19:41   something and learn some patience and [TS]

00:19:43   then shipping up because $42 the same [TS]

00:19:47   size no matter what it's attached to [TS]

00:19:49   who in their right mind would pay forty [TS]

00:19:51   dollars shipping to get a packet of [TS]

00:19:53   saltines [TS]

00:19:54   from amazon nobody would but my manager [TS]

00:19:56   $42 and you waited four days for it [TS]

00:19:59   anyway because you have to spend the [TS]

00:20:00   weekend terrible nobody like saltines [TS]

00:20:03   enough to ever do that and also if you [TS]

00:20:05   ever want saltines you're probably [TS]

00:20:07   within 50 feet of a store that has some [TS]

00:20:09   12 month old saltines on the shelf [TS]

00:20:11   I'm just saying $42 does not change size [TS]

00:20:13   when you put it next to the price of an [TS]

00:20:14   expensive computer all the latest for me [TS]

00:20:17   and I think for Marco too damn it wasn't [TS]

00:20:19   worth it because my god i'm so glad i [TS]

00:20:21   did that it's just it's like a little [TS]

00:20:23   like a little touch of luxury [TS]

00:20:25   you know like it get it get the extra [TS]

00:20:27   legroom seat on the plane [TS]

00:20:28   yeah you know that's 17 inches of luxury [TS]

00:20:30   don't count that $42 quick shipping did [TS]

00:20:33   you spend a lot of time convincing [TS]

00:20:34   yourself to do nice things for yourself [TS]

00:20:36   buying yourself fancy things that seems [TS]

00:20:38   like a skill we all have we're all [TS]

00:20:39   really good at I can't do this you have [TS]

00:20:43   seminars it Marco said you in the past [TS]

00:20:45   year the best worst influence anyway my [TS]

00:20:48   seminar totally have extra legroom seats [TS]

00:20:49   at the front for an extra twenty twenty [TS]

00:20:51   bucks so I have talking to you right now [TS]

00:20:56   from a 5k retina imac this thing is [TS]

00:21:00   magnificent [TS]

00:21:02   to recap i had bought the mid-range one [TS]

00:21:04   because it was the crummiest one that [TS]

00:21:07   could support the one terabyte SSD which [TS]

00:21:10   is what I got I got it with eight gigs [TS]

00:21:12   of ram and then immediately for this one [TS]

00:21:15   had put in 32 gigs or a other world [TS]

00:21:18   computing mac sales whatever they call [TS]

00:21:19   themselves ram so it's a one terabyte [TS]

00:21:22   drive 32 gigs ram the 4 gigahertz [TS]

00:21:24   processor and i'm in love couple of [TS]

00:21:27   quick immediate thoughts for those who [TS]

00:21:29   may be like me and leading a laptop [TS]

00:21:31   behind or considering leaving a laptop [TS]

00:21:33   behind [TS]

00:21:34   oh my god 27 inches is magnificent and i [TS]

00:21:37   have never looked at my 15 inch mac pro [TS]

00:21:39   and macbook pro and thought oh my god [TS]

00:21:40   the screen so tiny until it is insane [TS]

00:21:45   and one of the things that I've noticed [TS]

00:21:46   as I've gotten really really into i'm [TS]

00:21:50   using spaces on my mac book pro and I [TS]

00:21:54   don't use them nearly as heavily here [TS]

00:21:56   because i have so much freaking real [TS]

00:21:58   estate i can put a million windows on [TS]

00:22:00   the screen by a million i mean like five [TS]

00:22:02   John but i can put a million windows on [TS]

00:22:04   the same screen and have them tiled and [TS]

00:22:06   not feel over [TS]

00:22:07   and it's magnificent welcome Casey I'm [TS]

00:22:11   welcome to eat [TS]

00:22:12   i-i've been trying to get you to walk [TS]

00:22:14   through this door for so long you can [TS]

00:22:15   only bring the horse to water as I say [TS]

00:22:17   he believed you don't need help with [TS]

00:22:20   that [TS]

00:22:22   so anyway so I the only complaints i [TS]

00:22:25   have so far [TS]

00:22:26   first of all I have no good solution for [TS]

00:22:28   this really but having the ports on the [TS]

00:22:31   back of a curved surface i'm not really [TS]

00:22:34   into that it's it's kind of wonky to [TS]

00:22:37   plug in like a USB key or USB devices [TS]

00:22:40   I mean not the not a big deal but it's a [TS]

00:22:42   little wonky than i'm used to on my [TS]

00:22:43   laptop [TS]

00:22:44   yes I know first world problems however [TS]

00:22:46   the SD card slot does not trip my SD [TS]

00:22:50   cards right protects which like both of [TS]

00:22:53   my macbook pros did every single time so [TS]

00:22:58   that's a big win the new magic keyboard [TS]

00:23:00   whatever they're calling this thing very [TS]

00:23:02   thin i like it a lot charges be [TS]

00:23:04   lightning like that a lot [TS]

00:23:05   that being said this arrow key situation [TS]

00:23:09   that I thought John was completely over [TS]

00:23:11   blowing oh god it's the worst but it's [TS]

00:23:14   the worst having the full height left [TS]

00:23:16   and right just totally throws off my [TS]

00:23:19   arrow key game and I just I i know i'm [TS]

00:23:21   gonna get used to it over time but right [TS]

00:23:24   now it's driving me up a wall [TS]

00:23:25   you don't have to get used to it you can [TS]

00:23:26   buy an apple keyboard with an inverted T [TS]

00:23:28   that you can feel with your fingers and [TS]

00:23:29   you never missing everything every [TS]

00:23:31   single key is full-size it's great [TS]

00:23:33   yeah or you can you can also get the [TS]

00:23:35   microsoft sculpt ergonomic keyboard i [TS]

00:23:37   recommend so much for like 60 bucks and [TS]

00:23:40   solve this problem really quickly but I [TS]

00:23:41   blew that on the shipping I couldn't [TS]

00:23:43   make it out [TS]

00:23:44   I tried so hard to sell that I love God [TS]

00:23:50   so anyway so i have just this very [TS]

00:23:52   moment I have I am tweeting a picture of [TS]

00:23:54   my setup that I had queued up because I [TS]

00:23:56   don't want to spoil the fun for those [TS]

00:23:57   who was alive and I am really digging [TS]

00:24:00   this i think i mentioned last episode [TS]

00:24:02   that i have cleaned up my office quite a [TS]

00:24:04   bit my desk used to be a total disaster [TS]

00:24:06   and now it actually looks nice and clean [TS]

00:24:09   the floor you can actually see now which [TS]

00:24:12   is really exciting so I'm feeling good [TS]

00:24:15   I'm feeling like this is a fresh start [TS]

00:24:17   i I just I'm so happy I'm just so happy [TS]

00:24:20   you finally are on some [TS]

00:24:21   being real what come on no i mean like [TS]

00:24:23   it look I did the the you know 15 inch [TS]

00:24:26   laptop with the second monitor on a desk [TS]

00:24:28   thing for years and it's fine and but if [TS]

00:24:31   you can do this instead [TS]

00:24:32   this is better and it's not a little bit [TS]

00:24:34   better as a lot better yeah yeah it's so [TS]

00:24:37   far so good i really like it and I [TS]

00:24:39   haven't yet missed having a laptop give [TS]

00:24:41   me time I might but I mean we have [TS]

00:24:43   enough other laptops that aren't quite [TS]

00:24:45   as new but we have enough father laptop [TS]

00:24:46   sliding around between my work laptop [TS]

00:24:48   which actually is fairly new my personal [TS]

00:24:50   laptop which I'm thinking about putting [TS]

00:24:52   a really tiny SSD and even though it's [TS]

00:24:54   from 2011 [TS]

00:24:55   you know you could probably get a nasty [TS]

00:24:56   pic yeah i'm thinking like a hundred [TS]

00:24:58   like 6420 guess he would be more than [TS]

00:25:01   enough for an occasional computer but [TS]

00:25:03   yeah it's the I'm so far I'm really [TS]

00:25:05   enjoying it so far I'm really really [TS]

00:25:06   really happy and we'll see what happens [TS]

00:25:08   i know for some people this is like [TS]

00:25:10   completely old and boring news but [TS]

00:25:12   there's a lot of people in fact most [TS]

00:25:13   people that I know are full-time laptop [TS]

00:25:15   users and so if you're one of those [TS]

00:25:17   people like I was until just this past [TS]

00:25:19   Monday you know i mean it doesn't have [TS]

00:25:22   to be that way be there there are and i [TS]

00:25:24   would say i would say they're greener [TS]

00:25:25   pastures but there are their larger less [TS]

00:25:27   portable pastors yes Harold Herman less [TS]

00:25:30   portable fasters around so yeah that's [TS]

00:25:33   my follow-up about that but also i mean [TS]

00:25:35   like if anybody is is thinking like oh [TS]

00:25:37   why are they talking about one person's [TS]

00:25:40   computer choice you would be amazed how [TS]

00:25:42   much email we get and how many tweets we [TS]

00:25:44   get from people asking what computers we [TS]

00:25:46   use or what they should buy or asking us [TS]

00:25:48   to talk more about this kind of stuff [TS]

00:25:50   this is the kind of thing a lot of [TS]

00:25:52   people care about this and I do too i'm [TS]

00:25:54   one of those people that's why i love [TS]

00:25:55   talking about this stuff yet completely [TS]

00:25:57   we got one of those emails the earlier [TS]

00:25:59   today in fact so that's the deal but [TS]

00:26:01   it's so far so good so far [TS]

00:26:03   two thumbs up on the imac John any [TS]

00:26:05   thoughts I think your keyboards to hi [TS]

00:26:07   I'm concerned about you but it's like so [TS]

00:26:09   this is one of the things when you're [TS]

00:26:10   switching from laptop to I mean I get it [TS]

00:26:13   depends on what you doing love if you [TS]

00:26:14   literally put your laptop on your lap [TS]

00:26:16   and then you can pretty easily have your [TS]

00:26:19   arms at a right angle while you're [TS]

00:26:21   typing but if you're sitting at a desk [TS]

00:26:23   the way most people said to death like [TS]

00:26:25   with the chair and desk I'd like a [TS]

00:26:26   typical chair and desk height the [TS]

00:26:29   keyboard is way too high so you either [TS]

00:26:31   need to raise your chair is your [TS]

00:26:33   family's the monitors problem [TS]

00:26:35   too low and then you need to raise your [TS]

00:26:36   monitor or you need to lower your [TS]

00:26:38   keyboard by using a keyboard tray or [TS]

00:26:40   something like that so I'm concerned [TS]

00:26:41   that if you're going to use the computer [TS]

00:26:42   for a long time you may be in a [TS]

00:26:44   different position than you are with [TS]

00:26:45   your laptop now if you're using your [TS]

00:26:46   laptop on top of the same desk in the [TS]

00:26:48   same position and you already have that [TS]

00:26:49   problem i'm just saying I think your [TS]

00:26:51   keyboards to i am also concerned about [TS]

00:26:53   you hanging your headphones on the arm [TS]

00:26:56   for migrating like putting undue stress [TS]

00:26:58   on the arm and you're failing yourself [TS]

00:27:00   as a left-side doc user which is hey I'm [TS]

00:27:03   left side doc user and also leaves now [TS]

00:27:05   that looks like the road boom arm it and [TS]

00:27:08   the road podcaster is way heavier than [TS]

00:27:10   the combination of those headphones and [TS]

00:27:12   microphone now what's wrong with you are [TS]

00:27:14   you a doctor on the bottom kind of guy [TS]

00:27:15   you're right side can i wish the doc [TS]

00:27:17   didn't exist kind of guy was right in [TS]

00:27:20   his old-school given that's the case [TS]

00:27:22   where do you keep your doc John like on [TS]

00:27:24   laptops i keep it on the right because [TS]

00:27:26   the screens too damn small and you can't [TS]

00:27:28   do it and on desktops with the [TS]

00:27:29   experience and keep it on the bottom and [TS]

00:27:30   i grumble about it but the class is [TS]

00:27:32   nothing left his madness [TS]

00:27:34   ok so the reason i have it on the left [TS]

00:27:35   is a holdover from my laptop days but [TS]

00:27:38   generally speaking I would have in any [TS]

00:27:40   of my working environments be at work or [TS]

00:27:42   home or what have you [TS]

00:27:43   I always have the laptop directly in [TS]

00:27:45   front of me and and then I would have an [TS]

00:27:47   external monitor to the right of the [TS]

00:27:49   laptop and thus the doc was on the [TS]

00:27:52   leftmost edge of my to screen setup I [TS]

00:27:54   guess alternatively I could have done [TS]

00:27:56   the exact same thing and had it on the [TS]

00:27:57   far right side of the external monitor [TS]

00:27:59   but I've just always liked it on the [TS]

00:28:01   left and it seems insane to me and to [TS]

00:28:04   your point more so on laptops and [TS]

00:28:05   desktops but on these widescreen [TS]

00:28:07   displays why in god's green earth would [TS]

00:28:10   you keep the dock on the bottom and i [TS]

00:28:12   should also note that mine otto heights [TS]

00:28:13   which will probably drive you crazy as [TS]

00:28:15   well yeah i'm not a fan of our holiday [TS]

00:28:17   you keep it on the bottom because once [TS]

00:28:18   the screen is humongous it's not like [TS]

00:28:19   it's really eating into screen like oh [TS]

00:28:21   yeah it is wider than it is tall but [TS]

00:28:23   this thing is so freaking big like it's [TS]

00:28:24   not like you're you're eating up the [TS]

00:28:25   space so it's fine and the bottom is [TS]

00:28:28   wider because if you have lots of stuff [TS]

00:28:30   in your dock whether it's lots of dr. [TS]

00:28:31   items or lots of applications it it's [TS]

00:28:33   more room for them to line up and start [TS]

00:28:35   drinking right so yeah I guess so i [TS]

00:28:37   don't i'm a left kind of guy I'm with [TS]

00:28:40   you on that Casey solidarity in the left [TS]

00:28:42   my [TS]

00:28:42   look I so wish we didn't have to run the [TS]

00:28:44   doctor because the one like one of the [TS]

00:28:46   few handful remaining persistent OS 10 [TS]

00:28:48   things that annoy me like because I run [TS]

00:28:50   drag thing and i would only run drag [TS]

00:28:52   during if I could but notification still [TS]

00:28:55   can only be received by the dock and [TS]

00:28:56   notifications are important enough to [TS]

00:28:58   see the little badge on an icon to see [TS]

00:28:59   little bounce and drag think at them and [TS]

00:29:02   only the dock and so I'm forced to run [TS]

00:29:04   the doctor and I could hide the doc but [TS]

00:29:06   I don't like having to go down there [TS]

00:29:09   when a little thing pops up and you can [TS]

00:29:10   if you hide the doc you can't see badges [TS]

00:29:12   like slack dispatches it doesn't bounce [TS]

00:29:13   and I don't like bouncing it's just it's [TS]

00:29:15   an uncomfortable situation with the dock [TS]

00:29:17   where I wish I didn't have to run it but [TS]

00:29:19   I do and it seems like that's never [TS]

00:29:21   gonna change how anyway at the dock i [TS]

00:29:23   think is the right either written many [TS]

00:29:24   times I think the doctors at this point [TS]

00:29:26   the right choice for most people but for [TS]

00:29:28   me specifically i really wish there was [TS]

00:29:30   some way i didn't have to run it [TS]

00:29:31   i should also note just to really drive [TS]

00:29:33   me up a wall that i also use [TS]

00:29:34   magnification and I like it [TS]

00:29:36   nice pick whatever i would go that far [TS]

00:29:39   but I respect you for being that guy [TS]

00:29:42   that's yeah I am that guy left side [TS]

00:29:46   auto-hide magnifying god it's like it's [TS]

00:29:47   like you're I was gonna say it's like [TS]

00:29:49   your new mac user but you are you [TS]

00:29:51   actually mean there's a different time [TS]

00:29:55   scale joke here somewhere [TS]

00:29:56   alright well what else is awesome these [TS]

00:29:57   days Marco we also sponsor this week by [TS]

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00:30:27   else just take an hour [TS]

00:30:29   try it see how much you can get done in [TS]

00:30:31   one hour if you don't like it no harm [TS]

00:30:34   done [TS]

00:30:35   you know it's a free trial day they want [TS]

00:30:36   to kill you or anything that's it you're [TS]

00:30:38   done move on if you do like it i just [TS]

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00:30:42   it's very very easy so sighs look [TS]

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00:30:48   if you want to all these things are [TS]

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00:31:02   website try there first because it you [TS]

00:31:05   it'll probably do what you need to do [TS]

00:31:07   way more than you expect [TS]

00:31:08   they host it they support it if you're [TS]

00:31:10   making out what's it for somebody else [TS]

00:31:11   is even more of a no-brainer because [TS]

00:31:13   then again they hosted they supported [TS]

00:31:15   you don't so it's like a better for the [TS]

00:31:17   hat so check it out today at [TS]

00:31:20   squarespace.com start your free trial [TS]

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00:31:23   sign up for Squarespace make sure to use [TS]

00:31:24   offer code ATP to get ten percent off [TS]

00:31:27   your first purchase Squarespace build a [TS]

00:31:29   beautiful [TS]

00:31:30   alright so there's been some news from i [TS]

00:31:33   ad which is something i didn't think I'd [TS]

00:31:35   ever really care enough to say this show [TS]

00:31:37   but there's been some things going on [TS]

00:31:40   and there was an announcement this week [TS]

00:31:41   so tell me about that one of you i was [TS]

00:31:44   confusing because I originally had this [TS]

00:31:46   in the notes i read their part like and [TS]

00:31:47   I don't care about i add it doesn't [TS]

00:31:49   really affect my life at all i don't [TS]

00:31:50   really have apps that use it i'm not [TS]

00:31:51   develop writing but like oh yeah I had a [TS]

00:31:53   still thing and this is little tiny [TS]

00:31:56   announcement and it's like I guess [TS]

00:31:58   everyone just read it quickly was [TS]

00:31:59   confused it's like a paragraph long i [TS]

00:32:01   had appt network will be discontinuous [TS]

00:32:03   the headline i dapped network will be [TS]

00:32:04   discontinued as of jun 30th 2016 blah [TS]

00:32:07   blah blah like a paragraph text i know i [TS]

00:32:09   guess there are they not doing I anymore [TS]

00:32:11   well whatever they were never good at it [TS]

00:32:13   didn't seem like ads didn't seem like [TS]

00:32:14   apples hardware it wasn't ads or [TS]

00:32:16   whatever but I and many other people [TS]

00:32:19   miss that second word in there i add app [TS]

00:32:22   network not i ad itself as a concept but [TS]

00:32:26   the i ad appened work which is a way [TS]

00:32:28   that you can advertise apps in the App [TS]

00:32:30   Store through I ads they're not doing [TS]

00:32:33   that anymore but i ad is still going to [TS]

00:32:35   be a thing and I guess we can continue [TS]

00:32:37   to go back and you know we go back to [TS]

00:32:39   ignoring it like we always did that was [TS]

00:32:41   actually kind of hoping i was kinda [TS]

00:32:42   disappointed but I learned that they're [TS]

00:32:44   only talking about the thing that lets [TS]

00:32:46   you advertise apps that are in the app [TS]

00:32:48   store through I at i wish the whole [TS]

00:32:49   thing would go away because as far as [TS]

00:32:51   I'm concerned it's not like a value-add [TS]

00:32:54   it like to me as a user I don't care [TS]

00:32:58   that Apple has an advertising thing that [TS]

00:33:01   would let people sell ads on like you [TS]

00:33:02   may say oh it enables people to have [TS]

00:33:04   free apps in the App Store but i don't [TS]

00:33:06   really don't think people need more [TS]

00:33:07   is that free apps in the App Store I [TS]

00:33:09   don't think that I ads are particularly [TS]

00:33:11   better than other kinds of ads maybe [TS]

00:33:13   they are maybe I don't buy enough apps [TS]

00:33:15   with ads maybe apples as really are [TS]

00:33:16   experiencing as they say and you know so [TS]

00:33:19   much better note but just it just [TS]

00:33:20   doesn't appeal to me it doesn't make me [TS]

00:33:22   feel better about Apple's the company [TS]

00:33:23   and I would be glad if they said you [TS]

00:33:25   know what that I happy we're doing [TS]

00:33:27   forget it we're just not doing it all [TS]

00:33:28   anymore we're going to face it up [TS]

00:33:29   instead their spacing out this small [TS]

00:33:31   component of it so I actually kind of [TS]

00:33:32   disappointed that my miss reading of [TS]

00:33:35   this announcement is not what's actually [TS]

00:33:36   going on [TS]

00:33:37   yeah i mean i had is is a weird bees and [TS]

00:33:40   obviously it has not gone the way Apple [TS]

00:33:42   hope that would I mean keep in mind when [TS]

00:33:44   they first made this they were showing [TS]

00:33:46   off those fancy like nissan the nissan [TS]

00:33:48   leaf the the one of the first ads for [TS]

00:33:50   that was like all interactive and you [TS]

00:33:51   tap it and you spin the car around all [TS]

00:33:53   this crap and and like that they were [TS]

00:33:55   envisioning this very very expensive and [TS]

00:33:59   kind of like you know clean ad format [TS]

00:34:02   that almost immediately flopped i mean [TS]

00:34:04   like i don't think they got past I I [TS]

00:34:06   also don't think they got past their [TS]

00:34:07   launch partners on it like i don't think [TS]

00:34:09   they ever had any other ads that were [TS]

00:34:11   that fancy like super interactive kind [TS]

00:34:13   after the launch partners that it's like [TS]

00:34:14   the pipe dream of advertisers thinking [TS]

00:34:16   that you're going to be spending time [TS]

00:34:18   like it if you like like using their [TS]

00:34:20   like you you will sit there and [TS]

00:34:22   willingly interact with an ad like oh I [TS]

00:34:25   can spend anything like that is a [TS]

00:34:27   fantasy isn't this fun I'm engaging all [TS]

00:34:29   over your brand right like I mean there [TS]

00:34:32   are ways to get people to do things but [TS]

00:34:33   it has to be like you have to have like [TS]

00:34:36   a you know a funny viral video or a game [TS]

00:34:39   or whatever but the idea that someone [TS]

00:34:40   can be so interested in the nissan leaf [TS]

00:34:41   that it that add that pops up in an iOS [TS]

00:34:44   app and add in an iOS app you want to [TS]

00:34:46   have to do something and these only pops [TS]

00:34:48   up on your screen or like you know what [TS]

00:34:49   I was gonna do something we spent 10 [TS]

00:34:51   minutes [TS]

00:34:52   tapping around inside this interactive [TS]

00:34:53   add that is that is a fantasy of an [TS]

00:34:56   advertising person who's just has [TS]

00:34:58   convinced themselves that people are [TS]

00:35:00   gonna I mean unless you're giving them [TS]

00:35:02   free money or at your you know like it [TS]

00:35:05   is there's a limited number of ways to [TS]

00:35:07   actually get the interaction interaction [TS]

00:35:09   and all of them are pretty terrible and [TS]

00:35:11   so trying to make a classy nice one like [TS]

00:35:14   it if someone really interesting sound [TS]

00:35:16   like they're going to like go to the [TS]

00:35:17   Nissan website or maybe they'll download [TS]

00:35:18   the Nissan app or something but the [TS]

00:35:20   shores hold on [TS]

00:35:20   going to take a break from going to play [TS]

00:35:23   the game they were going to play or [TS]

00:35:25   whatever application that were using and [TS]

00:35:27   derail themselves and interact with your [TS]

00:35:29   dad so I at that just seemed doomed from [TS]

00:35:32   the start [TS]

00:35:33   well and you know not only was it was it [TS]

00:35:34   because you know the advertiser pipe [TS]

00:35:36   dream [TS]

00:35:36   I think moreover it was apple's pipe [TS]

00:35:38   dream that this is the kind of thing [TS]

00:35:39   advertisers would actually do and would [TS]

00:35:41   want in the in a way that would be [TS]

00:35:43   compatible with what Apple one you like [TS]

00:35:45   what Apple wanted from me and from what [TS]

00:35:47   I hope we all her life from the stories [TS]

00:35:48   of the time basically Apple wanted tons [TS]

00:35:50   of control [TS]

00:35:51   wait huge by ends up front like you know [TS]

00:35:54   from big brand companies you know brand [TS]

00:35:55   advertising well you know kokanee zono [TS]

00:35:57   not like not like small stuff that would [TS]

00:35:59   advertise on podcast you know big stuff [TS]

00:36:01   whatever has become TV like that's that [TS]

00:36:03   kind of stuff and and that and imagine [TS]

00:36:07   like working with Apple as an advertiser [TS]

00:36:09   like that is not compatible look at you [TS]

00:36:11   know Apple wants a certain degree of [TS]

00:36:13   control and everything and and like the [TS]

00:36:15   fact is like ads in order in order for [TS]

00:36:18   ads to work they have to do things that [TS]

00:36:21   conflict with what Apple does most of [TS]

00:36:23   the time you know it only takes like if [TS]

00:36:26   advertisers looking at a bunch of [TS]

00:36:28   possible platform that can advertise on [TS]

00:36:30   and I well we can work with apple and [TS]

00:36:32   spend a ton of money for an ad that gets [TS]

00:36:34   you no exclusivity or we can make our [TS]

00:36:37   own and put it on these many other [TS]

00:36:40   mobile ad networks that is maybe a [TS]

00:36:43   little bit more annoying little more [TS]

00:36:44   flashy or a little bit less user polite [TS]

00:36:47   but that'll get twice the click-through [TS]

00:36:49   rate and twice a conversion rate because [TS]

00:36:51   it because it turns out being annoying [TS]

00:36:53   works and not just a little not just a [TS]

00:36:55   little bit but a lot like yeah the the [TS]

00:36:57   race the bottom advertising like you [TS]

00:36:59   know it is a reason you know the one [TS]

00:37:00   weird trick things are everywhere like [TS]

00:37:02   you just go right to the bottom like [TS]

00:37:03   what are the base brainstem like [TS]

00:37:06   reaction things just be put up a picture [TS]

00:37:09   of a pretty lady you put up a gross [TS]

00:37:10   thing you put out at ease about [TS]

00:37:11   celebrities but you know stupid boxes [TS]

00:37:13   that are the bottom of every website i'm [TS]

00:37:15   so depressed when I see them that like I [TS]

00:37:16   like punch the monkey better than this [TS]

00:37:18   like the bottom of every website off [TS]

00:37:20   some days you know nine squares i'm [TS]

00:37:23   going to tap into the 9 most primal [TS]

00:37:26   instincts of human beings to get you to [TS]

00:37:28   click on something and like a scroll [TS]

00:37:31   down like i'll be reading a website that [TS]

00:37:32   i think is a good website like [TS]

00:37:34   not you too really everybody like it's [TS]

00:37:37   just you know it's just terrible and and [TS]

00:37:40   those and they do that for a reason [TS]

00:37:41   because they're effective right and so [TS]

00:37:43   that's totally like this i'm gonna [TS]

00:37:44   totally against what Apple wants apple [TS]

00:37:46   wishes people were different than they [TS]

00:37:47   are but they are not what people [TS]

00:37:48   actually click on are one weird trick [TS]

00:37:50   ads and Apple does not want one of your [TS]

00:37:52   trigger didn't originally so this [TS]

00:37:54   utopian vision of is nothing i ad is [TS]

00:37:56   better [TS]

00:37:57   probably about keeping out the worst of [TS]

00:37:58   the worst scammy ads but you know that [TS]

00:38:02   it's it's a cross purposes the [TS]

00:38:04   advertisers one effectiveness and Apple [TS]

00:38:07   wants to not annoy people and those [TS]

00:38:10   don't really go together right an apple [TS]

00:38:12   also has no strict privacy controls and [TS]

00:38:15   advertisers you know for advertisers [TS]

00:38:17   invading your privacy is very profitable [TS]

00:38:19   it helps them better target their ads [TS]

00:38:21   and you know and they even tell [TS]

00:38:22   themselves better for you but whether [TS]

00:38:24   you agree is up to you but you know that [TS]

00:38:26   like that the whole idea of don't know [TS]

00:38:29   where customers and respect their [TS]

00:38:31   privacy and we're only going to give you [TS]

00:38:33   access to this little sandbox of [TS]

00:38:34   information and you're only allowed to [TS]

00:38:35   do things like that goes against what [TS]

00:38:37   every advertiser wants and what many [TS]

00:38:40   other ad networks would demand so the [TS]

00:38:42   only ways to make this work would really [TS]

00:38:45   be if they banned any other kind of ad [TS]

00:38:48   network from running on iOS which they [TS]

00:38:50   could do that [TS]

00:38:52   I'm surprised they didn't do that I [TS]

00:38:53   honestly I am too but they could do that [TS]

00:38:57   no question but I and maybe they will in [TS]

00:38:59   the future i doubt it but they could it [TS]

00:39:02   would be a little hard to enforce you [TS]

00:39:04   start getting into getting the questions [TS]

00:39:05   like maybe like what doesn't add but a [TS]

00:39:07   preview has never tried away from [TS]

00:39:08   Gregory's and difficult distinction know [TS]

00:39:11   that would make it also means all the [TS]

00:39:13   advertisers to become expression of cash [TS]

00:39:15   instead of only fifteen percent of them [TS]

00:39:16   so I had you know it started out this [TS]

00:39:19   way with this like fancy news only stuff [TS]

00:39:20   it very very quickly did not fill up [TS]

00:39:23   with those things and instead started [TS]

00:39:25   flowing up with crap your ads your [TS]

00:39:27   earlier point is is I think fair of like [TS]

00:39:29   why they even run this at all and it [TS]

00:39:32   does i've also heard from developers [TS]

00:39:34   that complaints that the filtrate was [TS]

00:39:36   never very good and i add and so the [TS]

00:39:38   filtrate for people who aren't in this [TS]

00:39:39   business is literally just like you know [TS]

00:39:42   if you have a you have a nap and you [TS]

00:39:44   have a Naiad back [TS]

00:39:45   they're in the app what percentage of [TS]

00:39:47   the times i had actually have an ad to [TS]

00:39:49   serve in there and if they don't have an [TS]

00:39:52   ad to serve in there it's just like [TS]

00:39:53   blank you know so what percentage of [TS]

00:39:55   time to actually have something and you [TS]

00:39:57   as the a publisher want that to be a [TS]

00:39:58   hundred percent or at least as close as [TS]

00:40:00   you can get to a hundred percent the i [TS]

00:40:02   add people basically have never had that [TS]

00:40:05   kind of Hillary's first 100 stupid and [TS]

00:40:07   so what usually happens if you're [TS]

00:40:09   implementing i add usually you have so [TS]

00:40:11   you have a fallback network where you [TS]

00:40:13   can supply to the ipod thing you can say [TS]

00:40:15   if you don't have an ad show this and [TS]

00:40:18   then there you put in another ad network [TS]

00:40:20   that will probably have something to [TS]

00:40:23   show there for you [TS]

00:40:24   so on one hand I can see I can you can [TS]

00:40:26   say like if you can think about why [TS]

00:40:28   Apple might want to keep i add to me the [TS]

00:40:30   biggest argument is they think it's like [TS]

00:40:34   the lesser of the two evils were like [TS]

00:40:35   well if you're gonna if you're going to [TS]

00:40:37   have ad supported apps which seems to be [TS]

00:40:39   a common enough thing now that's you [TS]

00:40:41   know that's that's a given out there [TS]

00:40:42   there was there was going to be ad [TS]

00:40:44   supported apps so if there's gonna be a [TS]

00:40:46   supported apps might as well be are you [TS]

00:40:48   know nice respectful of your privacy at [TS]

00:40:50   network rather than someone else's that [TS]

00:40:54   is the best argument for is still [TS]

00:40:55   existing but in practice because [TS]

00:40:57   everyones using these backfield networks [TS]

00:40:59   in addition to i add weren't even [TS]

00:41:01   achieve that goal like we're not getting [TS]

00:41:03   the the nice privacy and everything else [TS]

00:41:06   that we're not getting that because if [TS]

00:41:08   you're running ad-supported apps you're [TS]

00:41:10   running arbitrary code from [TS]

00:41:11   god-knows-who from the other ad networks [TS]

00:41:13   that's doing god-knows-what on your [TS]

00:41:15   phone and at least iOS has things nicely [TS]

00:41:17   sandbox and everything to make it a [TS]

00:41:18   little bit harder to to be creepy but [TS]

00:41:20   you there is still creepiness to be had [TS]

00:41:22   and so i think the the the theoretical [TS]

00:41:26   goal of i add being like well better us [TS]

00:41:28   than them [TS]

00:41:29   I I don't think works in practice so i [TS]

00:41:31   think i'm with you John like I don't [TS]

00:41:32   really see why they keep running it also [TS]

00:41:36   seems like a lot of previous generation [TS]

00:41:38   ad network because these days the thing [TS]

00:41:40   to do is not know and we all know about [TS]

00:41:43   native advertising but like that the [TS]

00:41:45   in-between where it's not completely [TS]

00:41:46   native advertising but it's like in the [TS]

00:41:49   flow of what you normally doing it's not [TS]

00:41:50   a banner on the top or bottom of the [TS]

00:41:52   page while the rest of your app can use [TS]

00:41:54   business if your if your app has any [TS]

00:41:56   of timeline for example the ads we put [TS]

00:41:58   in the timeline like Instagram ads they [TS]

00:42:00   just appeared to be another picture but [TS]

00:42:02   oh well my friend suddenly became better [TS]

00:42:03   photographers oh it's an ad [TS]

00:42:05   it's not a banner that appears coming [TS]

00:42:08   down from the top of the instagram app [TS]

00:42:09   are you using it that's the old model [TS]

00:42:11   like you wanted to be integrated so not [TS]

00:42:13   everyone has an appt it's like that [TS]

00:42:14   obviously they can't work for games and [TS]

00:42:15   stuff like that although actually can [TS]

00:42:17   because you put billboards inside the [TS]

00:42:18   games do all the stuff like that but [TS]

00:42:20   flappy bird made all of its money via [TS]

00:42:22   ads we have that one did have just a [TS]

00:42:24   little banner but they like advertising [TS]

00:42:26   that's better integrated into the [TS]

00:42:27   application is certainly the trend and I [TS]

00:42:30   a doesn't give you any help there i [TS]

00:42:32   agree that it's mostly it seems like [TS]

00:42:33   it's mostly they're just because like [TS]

00:42:34   hey we want to make it easy as possible [TS]

00:42:36   for developers to write apps for iOS and [TS]

00:42:38   since some developers want to be free [TS]

00:42:40   with ads we provide a way to make ads [TS]

00:42:42   hot and you don't like it do your own [TS]

00:42:45   way but when you're starting out as a [TS]

00:42:46   developer in the same way that you may [TS]

00:42:48   not have credit card processing setup [TS]

00:42:50   and it be able to deal with customers [TS]

00:42:52   and be able to do all the other things [TS]

00:42:54   hey the app store will do that for you [TS]

00:42:55   and you want to put ads don't worry [TS]

00:42:56   about negotiating a deal with network if [TS]

00:42:58   I will do all that for you like it seems [TS]

00:43:00   like a sort of starter kit training [TS]

00:43:02   wheels type thing that also happens to [TS]

00:43:04   give Apple a little bit of control but [TS]

00:43:06   the fact that it's not super popular [TS]

00:43:08   means that i don't see it evolving into [TS]

00:43:10   a more sophisticated framework for for [TS]

00:43:12   you know like so you have a timeline a [TS]

00:43:14   peers in wvc session how you use the IM [TS]

00:43:17   network to have native advertising [TS]

00:43:20   filling in your application instead of [TS]

00:43:22   just having banners above and below and [TS]

00:43:24   stuff and i don't i just it just seems [TS]

00:43:26   like one of those products that apple [TS]

00:43:28   doesn't really seem to care about that's [TS]

00:43:30   not important to the company that's [TS]

00:43:31   probably not going to get a lot of [TS]

00:43:32   attention that the only announcement is [TS]

00:43:34   is a paragraph little thing saying you [TS]

00:43:36   can advertise your apps and it anymore [TS]

00:43:37   it's just it just doesn't seem like a [TS]

00:43:39   winner if they're going to keep doing i [TS]

00:43:42   add they should go all the way they [TS]

00:43:44   should be another other ad networks and [TS]

00:43:47   make i add so good that actually works [TS]

00:43:49   but it now they have this weird like [TS]

00:43:51   kind of you know [TS]

00:43:52   half-butted way of doing it with like [TS]

00:43:54   it's just kind of like well we have this [TS]

00:43:56   thing it mostly sucks [TS]

00:43:58   you can also do other things and [TS]

00:43:59   everyone whoever tries both will end up [TS]

00:44:02   doing this other thing because it's [TS]

00:44:04   gonna be way better than us i think that [TS]

00:44:06   the they can't [TS]

00:44:08   go back and close the door on your [TS]

00:44:09   property as now because i think they [TS]

00:44:10   would put the method even bigger [TS]

00:44:12   competitive disadvantage against android [TS]

00:44:14   you're probably right you know you're [TS]

00:44:16   like it's maybe when when android was [TS]

00:44:18   really weak and they were the big game [TS]

00:44:20   in town they could have set a precedent [TS]

00:44:21   like they did with so many of the their [TS]

00:44:23   strong arm app store things right but at [TS]

00:44:25   this point like it's too late the the [TS]

00:44:28   the horses out can't close the bond or [TS]

00:44:30   whatever you know what it is right [TS]

00:44:33   our last bunch of this week is mail [TS]

00:44:36   route gonna mail route dotnet / ATP for [TS]

00:44:39   in my opinion really really great spam [TS]

00:44:42   and virus filtering for your email so IT [TS]

00:44:45   departments are expected to do more in [TS]

00:44:47   2016 but with less money [TS]

00:44:49   this includes the really important stuff [TS]

00:44:50   like stopping spam and virus attacks vol [TS]

00:44:53   announcements for trust hardware and [TS]

00:44:54   software options make the decisions more [TS]

00:44:56   difficult first posting went away now MX [TS]

00:44:58   logic now if you knew when either of [TS]

00:45:00   those things were who can you trust to [TS]

00:45:02   replace them who can you trust you this [TS]

00:45:03   job well and stick around [TS]

00:45:05   try mail route mail route will protect [TS]

00:45:07   your email and your hardware against [TS]

00:45:09   spam viruses and other attacks there is [TS]

00:45:11   no hardware software to install if you [TS]

00:45:13   own your own domain that's all you need [TS]

00:45:15   to use mail route is a hosted cloud [TS]

00:45:17   service for filtering spam and viruses [TS]

00:45:19   from your email their team is focused [TS]

00:45:21   exclusively on email protection since [TS]

00:45:23   1997 their interface is easy to use and [TS]

00:45:26   loaded with admin tools including API [TS]

00:45:28   and it's all designed to make your life [TS]

00:45:30   spam free right now it's offering price [TS]

00:45:33   matching for mcafee at MX logic [TS]

00:45:35   customers stop spam today with a free [TS]

00:45:37   30-day trial of mail route at mail route [TS]

00:45:40   that net / ATP or you can email them if [TS]

00:45:43   your salesperson you email them sales at [TS]

00:45:44   mile rap dotnet listen to the show can [TS]

00:45:46   get ten percent off for the lifetime of [TS]

00:45:48   their account that's this is an amazing [TS]

00:45:50   deal isn't just ten percent off you know [TS]

00:45:52   one time off your first order ten [TS]

00:45:53   percent every time they bill you for the [TS]

00:45:56   entire lifetime of your account by going [TS]

00:45:57   to mail right on that / ATP miller at [TS]

00:46:00   protect your email spam and viruses [TS]

00:46:02   that's it that's all they do they do it [TS]

00:46:04   better and they've been doing it longer [TS]

00:46:05   than anybody else out there go to mail [TS]

00:46:07   route net / ATP thanks a lot to mail [TS]

00:46:10   around [TS]

00:46:10   also I use it myself and I like them [TS]

00:46:12   alot so check it out mail route that / [TS]

00:46:14   AP itunes radio that has apparently [TS]

00:46:17   that's going away ish [TS]

00:46:19   the free stuff is going away as a [TS]

00:46:21   listener had supported radio and Apple [TS]

00:46:23   music we want to know that it is being [TS]

00:46:24   discontinued starting january twenty [TS]

00:46:26   eighth which is probably about a week [TS]

00:46:29   after this show this episode is released [TS]

00:46:32   additionally with Apple music membership [TS]

00:46:33   you can access dozens of radio stations [TS]

00:46:35   handcrafted by our team of music experts [TS]

00:46:37   commercial-free with unlimited skips so [TS]

00:46:40   they're kind of pulling on the reins on [TS]

00:46:42   iTunes radio to do you still have beats [TS]

00:46:45   one beats one is still free but i guess [TS]

00:46:49   the other ad-supported I may be boring [TS]

00:46:51   listening to them maybe it's just that [TS]

00:46:52   reacting to the market or whatever but [TS]

00:46:54   it is an excuse to you know I'm not [TS]

00:46:56   another opportunity to say you know if [TS]

00:46:57   you pay for Apple music and lots of cool [TS]

00:46:59   stuff but you're not getting these [TS]

00:47:01   ad-supported radio stations anymore you [TS]

00:47:03   just get beats one this one is free even [TS]

00:47:04   if you're not an apple music subscriber [TS]

00:47:06   I totally forgot that at iTunes radio [TS]

00:47:09   was a thing like this this news made no [TS]

00:47:12   sense to me until just now when I [TS]

00:47:14   finally remembered oh yeah cuz I thought [TS]

00:47:16   I added the NSR also like services that [TS]

00:47:19   you forgot existed that are now being [TS]

00:47:22   changed or canceled then you're like uh [TS]

00:47:24   well alright I guess I mean a lot of [TS]

00:47:27   people were upset about this part of it [TS]

00:47:29   like I saw people talking about it but I [TS]

00:47:30   did I did I thought there were some kind [TS]

00:47:32   of like Apple music like indefinite [TS]

00:47:35   trial mode but i guess that was just [TS]

00:47:37   itunes radio which they said was like [TS]

00:47:39   what a year or two earlier than that was [TS]

00:47:41   basically the Pandorica loan so that one [TS]

00:47:44   had like a free ad mode and a paid mode [TS]

00:47:47   right was there even was a pale moon [TS]

00:47:49   I don't even remember is it was such a [TS]

00:47:51   weird kind of half-baked service from [TS]

00:47:53   for all that time but beats one so Apple [TS]

00:47:56   music has always been paid only but was [TS]

00:47:58   beats one allowed to be available for [TS]

00:48:00   free [TS]

00:48:00   the chatroom says beats one has always [TS]

00:48:02   been free i did not realize will never [TS]

00:48:04   do that [TS]

00:48:05   me neither now we should do homework [TS]

00:48:07   from what if you're gonna make it [TS]

00:48:09   alright [TS]

00:48:10   your homework is to listen to beats one [TS]

00:48:12   for a week but no not us for into that [TS]

00:48:15   part of family music so speaking about [TS]

00:48:18   things that we know nothing about let's [TS]

00:48:19   talk about the new Apple music apps a [TS]

00:48:21   little bit about him i downloaded it I [TS]

00:48:23   tried to do things with it so they they [TS]

00:48:26   announced a new version of garageband [TS]

00:48:27   for iOS which is great you know it looks [TS]

00:48:30   cool looks interesting for people use [TS]

00:48:32   graduate [TS]

00:48:32   on iOS and and they have won a new app [TS]

00:48:36   called but that was called music memos [TS]

00:48:38   believe that's right and this app [TS]

00:48:40   probably makes a lot of sense if you are [TS]

00:48:42   the type of person who had previously [TS]

00:48:45   been using the bundled voice memos app [TS]

00:48:48   to record the little snippets when you [TS]

00:48:50   get ideas for songs like if you're a [TS]

00:48:52   musician and you're on-the-go you know I [TS]

00:48:53   got a little tuna stuck my head in your [TS]

00:48:54   mind like make a note of it for later [TS]

00:48:56   rather than calling yourself and leave [TS]

00:48:57   it on your voicemail which is also a [TS]

00:48:59   thing that I've heard musicians do you [TS]

00:49:01   can use the voice memos app that just [TS]

00:49:02   home a little tune into whatever music [TS]

00:49:04   memos is an app that says it spreads far [TS]

00:49:07   as i can tell [TS]

00:49:08   stop doing that use this happen said [TS]

00:49:09   because that's what it's made for and [TS]

00:49:12   you do something into it be there your [TS]

00:49:14   voice guitar piano and then it will like [TS]

00:49:17   Otto Otto accompany its accompaniments [TS]

00:49:20   with it with like their little you know [TS]

00:49:21   sort of AI tempo matching thing with [TS]

00:49:24   different kind of music lines and then [TS]

00:49:25   you can export into GarageBand and gone [TS]

00:49:27   and I i really have no idea how I would [TS]

00:49:30   ever use app i probably wouldn't at all [TS]

00:49:31   but certainly Caldwell road up read [TS]

00:49:33   about it on I'm or I'll so you should [TS]

00:49:35   read this article headline is very [TS]

00:49:36   straight to the point i wrote and [TS]

00:49:38   published song 30 minutes with apples [TS]

00:49:39   music mellows so this is clearly a nap [TS]

00:49:42   with a definite audience that is not me [TS]

00:49:43   but it seems to me and say my garage [TS]

00:49:47   brand seems into got me thinking about [TS]

00:49:49   iOS time in the starting to our area and [TS]

00:49:53   marcos very specific your iOS devices as [TS]

00:49:56   a platform for doing audio stuff they [TS]

00:49:59   seem so perfect because they're small [TS]

00:50:02   battery-powered they have more than [TS]

00:50:05   enough cpu power to do most of the [TS]

00:50:06   things you might do with audio because [TS]

00:50:08   audio is wimpier like I mean these days [TS]

00:50:11   you can do amazing video things with [TS]

00:50:12   audio is wimpy enough that the CPUs in [TS]

00:50:16   the modern iOS devices absolutely crush [TS]

00:50:18   it like yet now we can do all sorts of [TS]

00:50:20   amazing things just a question of screen [TS]

00:50:21   size and inputs and outputs so every [TS]

00:50:25   time I see Apple trying to make iOS [TS]

00:50:29   devices more viable hardware [TS]

00:50:31   accompaniments to audio things whether [TS]

00:50:33   it be music or podcasting or whatever I [TS]

00:50:36   think that's a great move because they [TS]

00:50:37   just it just seems like such a natural [TS]

00:50:39   fit and I mean I Marco probably speak to [TS]

00:50:41   this better than anyone like the [TS]

00:50:42   frustrations with knowing that the path [TS]

00:50:45   hours in there that you could do really [TS]

00:50:47   awesome audio things with iOS except for [TS]

00:50:50   and i would imagine is usually [TS]

00:50:51   input/output but maybe you know and and [TS]

00:50:53   software and the marketplace offer or [TS]

00:50:55   whatever so yeah basically I mean I this [TS]

00:50:59   is I i had the same opinion as you love [TS]

00:51:01   this app like I'm really happy to see [TS]

00:51:03   apple's doing stuff like this it looks [TS]

00:51:04   like a great app that I will never use [TS]

00:51:06   because I don't have that kind of [TS]

00:51:07   creative talent I wish I did but I don't [TS]

00:51:09   yeah i mean in general like you know I [TS]

00:51:11   like that onion think i'm connected [TS]

00:51:14   where our friend Mike early mentioned [TS]

00:51:17   that like iOS is like this is like the [TS]

00:51:20   happening place to be in software right [TS]

00:51:22   now all the exciting software is [TS]

00:51:24   happening on iOS all the innovation for [TS]

00:51:27   the most part is happening in iOS if you [TS]

00:51:30   want an appt to do something cool on iOS [TS]

00:51:34   you probably have like at least five or [TS]

00:51:36   ten different choices for that might be [TS]

00:51:39   whereas if you're looking for a similar [TS]

00:51:40   kind of mac app you might have one or [TS]

00:51:41   two you know iOS is just like where [TS]

00:51:45   where the action is right now and it's [TS]

00:51:48   on it is unfortunate that there's so [TS]

00:51:49   much about iOS that limits or makes it [TS]

00:51:52   difficult to do certain kinds of of work [TS]

00:51:54   or certain kinds of like multitasking [TS]

00:51:56   activities and you know over to overtime [TS]

00:51:59   they can try to lift those and with [TS]

00:52:01   varying degrees of success sometimes [TS]

00:52:02   they work sometimes they don't but iOS [TS]

00:52:05   is where this kind of stuff happens [TS]

00:52:06   these days i was thinking about was the [TS]

00:52:09   new roadmap loopback look back yet so [TS]

00:52:13   imagine I mean again it's not it's not a [TS]

00:52:16   hardware issue [TS]

00:52:16   imagine if you could have an ipad that [TS]

00:52:19   had the power of audio hijack and loop [TS]

00:52:21   back like you like Rory were always [TS]

00:52:23   thinking of going to something we know [TS]

00:52:25   something about podcasting can we have [TS]

00:52:27   like a little portable podcasting studio [TS]

00:52:29   where you can record multiple people you [TS]

00:52:32   know some of them local some of the [TS]

00:52:34   remote right i do do like the equivalent [TS]

00:52:38   of skype called facetime or whatever and [TS]

00:52:40   record them in their locations and [TS]

00:52:41   record local you people and then do all [TS]

00:52:44   the editing for I can you produce a [TS]

00:52:45   podcast with just an iOS device and [TS]

00:52:47   hardware wise you totally can there's [TS]

00:52:49   plenty of storage space for a podcast [TS]

00:52:51   the the screens are big enough to do [TS]

00:52:53   editing I Jason recently edited a while [TS]

00:52:56   the incomparable episodes on audio [TS]

00:52:58   editor on the pile like this is all [TS]

00:52:59   possible [TS]

00:53:00   it's just a question of i/o getting the [TS]

00:53:03   software out there that can do this and [TS]

00:53:06   then having some hopefully nice OS [TS]

00:53:10   support facility for doing all the sort [TS]

00:53:12   of system level things we just described [TS]

00:53:13   the roadmaps doing on the Mac where you [TS]

00:53:16   do have access like a loopback let you [TS]

00:53:18   make artificial virtual audio devices [TS]

00:53:21   essentially so you said I want the audio [TS]

00:53:22   from these three microphones to be [TS]

00:53:24   presented described as a single input [TS]

00:53:25   because skype is dumb and just wants a [TS]

00:53:27   single input really have three people [TS]

00:53:28   talking here and audio hijack lets you [TS]

00:53:32   set up audio pipelines from this app to [TS]

00:53:33   that after this app like so you want to [TS]

00:53:35   have like a soundboard app where you can [TS]

00:53:36   insert sounds into the podcast in real [TS]

00:53:39   time and have the other people who are [TS]

00:53:40   on the call here at like these are all [TS]

00:53:41   things we all do today on a mac with [TS]

00:53:43   their you know why max power form we [TS]

00:53:45   love them but hardware-wise there's no [TS]

00:53:47   reason and ipad can do all of that it's [TS]

00:53:49   just software barriers and then I guess [TS]

00:53:51   hardware barriers for connectivity like [TS]

00:53:54   how the hell you gonna hook up all these [TS]

00:53:55   mics to your thing they'll have [TS]

00:53:56   lightning connector same out the end [TS]

00:53:57   it's just some kind of hub or whatever [TS]

00:53:59   so we seem so close to I mean I know [TS]

00:54:02   there's tons of things like you know for [TS]

00:54:03   for music I think it's much better like [TS]

00:54:05   a musical instrument apps for sequencing [TS]

00:54:08   things and for performing music on them [TS]

00:54:11   and for composing songs and garageband [TS]

00:54:13   don't like music music industry seems [TS]

00:54:15   better served by then like the the [TS]

00:54:17   podcasting an issue but it frustrates me [TS]

00:54:20   because I i still see reasons why video [TS]

00:54:22   you might need a bit beefier rig to do [TS]

00:54:24   like video you get the storage [TS]

00:54:25   requirements much bigger the i/o [TS]

00:54:27   requirements bigger you probably want [TS]

00:54:29   more space to do stuff so we're still [TS]

00:54:30   not quite there but audio we just seemed [TS]

00:54:32   like eternity on the cusp so I'm really [TS]

00:54:35   happy that Apple that apple also sees [TS]

00:54:37   this visit someone said hey what do you [TS]

00:54:39   think the first new app for iOS the [TS]

00:54:41   apples going to announce in 2016 [TS]

00:54:43   I doubt many people would have thought [TS]

00:54:44   of something like music memos but I'm [TS]

00:54:45   glad that Apple did because it shows [TS]

00:54:47   that they understand like the strength [TS]

00:54:49   of the platform they have and we just [TS]

00:54:50   just got to keep going and it's got a [TS]

00:54:52   its going to get down to the OS level [TS]

00:54:53   and the multitasking level and the you [TS]

00:54:55   know the the access to audio on the [TS]

00:54:57   device and then eventually the i/o and I [TS]

00:54:59   think we all may be five years from now [TS]

00:55:01   be able to do full podcast recording and [TS]

00:55:05   production on the go with an ipad [TS]

00:55:07   but will say that's not what Fraser [TS]

00:55:08   Spears is doing with canvas with [TS]

00:55:11   federico vtg it is your recording on the [TS]

00:55:14   iPad as well I know I believe he does [TS]

00:55:16   see I thought so too it says in this [TS]

00:55:17   blog post which will link that we are [TS]

00:55:20   walking the walk to the show itself is [TS]

00:55:22   edited and published entirely on iOS [TS]

00:55:24   using a ferrite which is what Jason [TS]

00:55:26   Stiles been talking about [TS]

00:55:27   I thought that they had said that they [TS]

00:55:29   were also recording on iOS but I'm not a [TS]

00:55:30   hundred percent sure I know Fraser does [TS]

00:55:33   i'm not sure if federico does but maybe [TS]

00:55:35   maybe that's what it is that only [TS]

00:55:36   Frazier does and that's why didn't say [TS]

00:55:38   in this blog post and I mean you know I [TS]

00:55:40   think Apple has view of how the world [TS]

00:55:43   should be how modern computing should be [TS]

00:55:46   and what they mean by that is ios and [TS]

00:55:47   you know and and how how things should [TS]

00:55:49   be isolated from each other how things [TS]

00:55:51   should be should be safe and should be [TS]

00:55:53   you know secure and lock down and if you [TS]

00:55:57   look at you know the the kind of [TS]

00:55:59   innovation happens on the mac and on and [TS]

00:56:01   on on historically on on on on desktop [TS]

00:56:03   computing it tends to very frequently [TS]

00:56:06   involves some kind of hack that is just [TS]

00:56:09   not possible on iOS devices for instance [TS]

00:56:11   what you're talking about so like if you [TS]

00:56:13   want to record something for podcasting [TS]

00:56:15   there are special tools that basically [TS]

00:56:18   try to do like you know voiceover IP and [TS]

00:56:21   also record it so that you can use it [TS]

00:56:23   for podcasting they tend to not be as [TS]

00:56:25   good as just using skype so whatever one [TS]

00:56:27   does is we su skype and then we use apps [TS]

00:56:30   on the mac to record our skype calls [TS]

00:56:32   that mostly are hacks like that [TS]

00:56:36   sometimes that they like like PSO is a [TS]

00:56:38   pretty straightforward recorder because [TS]

00:56:39   like it can share the input but like [TS]

00:56:40   what a lot of people do 42 record skype [TS]

00:56:43   is just use skype call recorder for me [TS]

00:56:45   can which is a complete hack that is [TS]

00:56:47   impossible in iOS because it basically [TS]

00:56:49   like inject itself into skype and [TS]

00:56:52   records you know that way and on iOS [TS]

00:56:55   there is a skype app for iOS but you [TS]

00:56:58   can't record out of it in software the [TS]

00:57:00   only way to do that would be to have two [TS]

00:57:01   devices and like to run the audio out [TS]

00:57:04   from one into some kind of lightning [TS]

00:57:07   connected USB audio interface which [TS]

00:57:09   believe me that's a whole world of pain [TS]

00:57:10   if you I've done that it's not great [TS]

00:57:13   you know to have like these these weird [TS]

00:57:15   like cheaply made unreliable seven [TS]

00:57:18   dollar audio interfaces for [TS]

00:57:20   for iOS devices that some of which might [TS]

00:57:23   be able to keep a charge some of which [TS]

00:57:24   were built they all have these big [TS]

00:57:25   plastic garbage knobs on them [TS]

00:57:27   it's a terrible it's like trying to buy [TS]

00:57:29   a high quality USB hub it's it's very [TS]

00:57:31   very difficult [TS]

00:57:32   what you're doing there is you're doing [TS]

00:57:33   the hardware version you're doing like a [TS]

00:57:36   reverse reverse skeuomorphic hardware [TS]

00:57:38   version of audio hijack like you [TS]

00:57:39   literally connecting boxes with actual [TS]

00:57:41   wires in the real world instead of [TS]

00:57:43   dragging and dropping the little boxes [TS]

00:57:45   and it even things like audio hijack [TS]

00:57:47   like that you know i think loopback must [TS]

00:57:49   be using supporting facilities for you [TS]

00:57:51   know creating virtual devices or [TS]

00:57:52   something like even os10 like you said a [TS]

00:57:55   lot of these things that were using [TS]

00:57:56   READ&WRITE now i'm using color guard [TS]

00:57:58   right now our kind of hacks that every [TS]

00:58:01   time I see hacks on any system whether [TS]

00:58:02   it's always 10 or are you know is we [TS]

00:58:04   can't really have that whatever it's [TS]

00:58:05   like the fact that so many people like [TS]

00:58:07   the fact that people are building [TS]

00:58:09   businesses selling these hacks which is [TS]

00:58:11   very difficult to do because you have to [TS]

00:58:13   be really careful and you can't screw up [TS]

00:58:14   stuff and like but it shows they're such [TS]

00:58:16   an incredible market need that software [TS]

00:58:18   developers are willing to fill that need [TS]

00:58:19   that is lucrative for them to feel the [TS]

00:58:21   need even though the super hard work and [TS]

00:58:22   their stuff brake someone you know Apple [TS]

00:58:24   changes things out from underneath them [TS]

00:58:26   it shows that like they're crying out [TS]

00:58:28   for your OS to have supported facilities [TS]

00:58:30   for this functionality and so tons of [TS]

00:58:32   things on iOS that aren't even possible [TS]

00:58:34   i was wondering like if we can have the [TS]

00:58:35   hacks is that removing a signal from [TS]

00:58:37   apple but then I look at the maximum [TS]

00:58:38   like then I get that signal either it's [TS]

00:58:40   so clear that we want to do more [TS]

00:58:41   sophisticated things with audio that [TS]

00:58:43   like you know that we just named the [TS]

00:58:44   ECAM and rogue amoeba to businesses [TS]

00:58:47   basically built on a game sells a lot of [TS]

00:58:49   things but Romeo built around something [TS]

00:58:51   audio stuff to do things with your mac [TS]

00:58:54   that people clearly want to do that [TS]

00:58:55   they're willing to pay good money for [TS]

00:58:57   that they have to do is hacks because [TS]

00:58:59   apple doesn't have a good support a way [TS]

00:59:00   to do it and it's just the signals just [TS]

00:59:02   not getting through like they'll have [TS]

00:59:04   passed on the graph hack see something [TS]

00:59:05   like this is where people are walking [TS]

00:59:07   apple-like make pave pay for their paths [TS]

00:59:10   like it'sit's such as such a clear [TS]

00:59:12   signal is frustrating to not see them [TS]

00:59:14   take advantage of my sorry had to reload [TS]

00:59:16   your connecting up boxes with crappy [TS]

00:59:17   plastic things [TS]

00:59:19   no but it like it's what you're saying [TS]

00:59:21   like this it's exactly its highs in [TS]

00:59:23   earlier what you're saying with I adware [TS]

00:59:24   like with i add it's like Apple had this [TS]

00:59:26   view of how they thought the world was [TS]

00:59:28   or maybe wishful thinking how they [TS]

00:59:30   thought the world would become if they [TS]

00:59:32   would build these you know beautiful [TS]

00:59:34   you know clean concrete rooms for people [TS]

00:59:37   to fill with all this respect for your [TS]

00:59:40   privacy in an industry that just doesn't [TS]

00:59:41   do that you know Apple thought that the [TS]

00:59:44   world would adapt to their vision for i [TS]

00:59:46   ad and it just didn't and that was that [TS]

00:59:48   was you know kind of a fortune to even [TS]

00:59:50   think would be would be possible and I [TS]

00:59:53   think you can look at the bigger picture [TS]

00:59:54   of how they how they locked down iOS and [TS]

00:59:58   to an increasing degree the mac but [TS]

00:59:58   to an increasing degree the mac but [TS]

01:00:00   the mac is still nowhere near the level [TS]

01:00:01   of lockdown the iOS and you look at that [TS]

01:00:04   versus the pressures of us needing some [TS]

01:00:08   of these hacks to get our work done or [TS]

01:00:10   to innovate like the so much innovation [TS]

01:00:14   has happened through hacks like this you [TS]

01:00:16   know we mentioned you know if you want [TS]

01:00:18   to go to mention things like Dropbox [TS]

01:00:19   find integration like all this crazy [TS]

01:00:20   stuff like that now is either either not [TS]

01:00:23   possible anymore or harder or more [TS]

01:00:24   limited as the OS keep getting more and [TS]

01:00:27   more lockdown enabling these hacks to [TS]

01:00:29   some degree is very productive and and [TS]

01:00:33   to some degree necessary for us to get [TS]

01:00:35   our work done and and to push things [TS]

01:00:37   forward and like like earlier today I [TS]

01:00:39   was able to the aftershow and on how i [TS]

01:00:42   jailbroke two iphones today for the [TS]

01:00:43   first time in like six years something [TS]

01:00:45   but you know and it's for the same [TS]

01:00:48   reason of like Apple has this vision of [TS]

01:00:50   how things should be and everything is [TS]

01:00:51   locked out and isolated and it will [TS]

01:00:53   allegedly worked perfectly and it's the [TS]

01:00:54   future of computing because they're the [TS]

01:00:56   ones saying its future computing because [TS]

01:00:57   certainly for the one talking you're [TS]

01:00:59   making devices you want to say you're [TS]

01:01:00   the future of computing and doesn't mean [TS]

01:01:03   you can save as much as you want doesn't [TS]

01:01:04   make it true [TS]

01:01:05   it might become true but there's no [TS]

01:01:06   guarantee of that but you know they're [TS]

01:01:08   saying this is the future computing but [TS]

01:01:10   but they have this very highly [TS]

01:01:11   opinionated view of them being in [TS]

01:01:14   extreme control of quite a bit more than [TS]

01:01:18   what their users can do and and what of [TS]

01:01:20   course developers can do as well and the [TS]

01:01:22   reality of that is you have people [TS]

01:01:24   saying i can't get worked on iOS devices [TS]

01:01:27   because of reasons XYZ and apples trying [TS]

01:01:29   to knock those reasons down there trying [TS]

01:01:31   to solve it they want people to be able [TS]

01:01:32   to get their work on our house devices [TS]

01:01:34   but there are these major barriers that [TS]

01:01:36   apple won't budge on that are just fatal [TS]

01:01:39   barriers to a lot of these uses podcast [TS]

01:01:42   recording with skype is yes it's an [TS]

01:01:44   arrow thing that only podcasters care [TS]

01:01:46   about but it is a very good [TS]

01:01:47   representative of the problem as a whole [TS]

01:01:49   of so much so much of what we do today [TS]

01:01:52   is like these big private centralized [TS]

01:01:55   power holders that we have to deal with [TS]

01:01:58   so in this case skype turns out skype is [TS]

01:02:00   the best VoIP thing for podcasters to [TS]

01:02:02   use to communicate with each other while [TS]

01:02:03   they're recording and if you want to [TS]

01:02:05   record a skype call you can't sit around [TS]

01:02:07   and wait for skype to release an iOS app [TS]

01:02:10   update that will enable recording in [TS]

01:02:12   their iOS [TS]

01:02:13   that because they probably will never do [TS]

01:02:15   it you have no input on that like it [TS]

01:02:16   that's out of your control as a user or [TS]

01:02:18   developer what you can do on the mac and [TS]

01:02:20   you can kind of hack around you can make [TS]

01:02:22   this work and I was you can't do that [TS]

01:02:24   that's a big problem right and so you [TS]

01:02:26   couldn't you couldn't extend this to so [TS]

01:02:28   many so many problems that chances are [TS]

01:02:30   like if you look around at you know what [TS]

01:02:34   any given person does on their mac i bet [TS]

01:02:38   almost everyone who uses a mac depends [TS]

01:02:41   on at least one weird hack that is not [TS]

01:02:44   possible on iOS they depend on that on [TS]

01:02:47   the mass to do what they need to do and [TS]

01:02:48   sometimes these are Apple doing this [TS]

01:02:50   accident because they can do they can [TS]

01:02:51   have as much as they want sometimes [TS]

01:02:53   other companies and on the mac we can [TS]

01:02:55   still do that and iOS we've never been [TS]

01:02:57   able to and I and that does limit things [TS]

01:03:00   in the same way that like apples [TS]

01:03:02   insistence on the app being like the [TS]

01:03:05   strictly Walt container for your data [TS]

01:03:07   has been so limiting its so far with iOS [TS]

01:03:10   and they're starting to break down some [TS]

01:03:11   of those walls iCloud Drive and stuff [TS]

01:03:12   but with mysteries of success and and [TS]

01:03:15   mix degrees of confusion [TS]

01:03:17   yeah that's the big paradigm switch [TS]

01:03:19   that's the difficulty of like the [TS]

01:03:20   monolithic app because like you're [TS]

01:03:21   saying you're waiting for skype that [TS]

01:03:22   feature are those people that the apps [TS]

01:03:24   do say oh this Apple that you record [TS]

01:03:26   multiple people in the loo voice-over-ip [TS]

01:03:28   like you have to have one have to do it [TS]

01:03:30   all because it's not even on the Mac [TS]

01:03:31   it's still somewhat difficult but at [TS]

01:03:33   least on the mac historically we've had [TS]

01:03:34   the ability to mix and match [TS]

01:03:36   here's the best app for talking to [TS]

01:03:37   someone over the internet here is the [TS]

01:03:39   best app for recording here is the best [TS]

01:03:41   that for editing my podcast here is that [TS]

01:03:43   you know like that we could that we had [TS]

01:03:45   job specific apps that you could use to [TS]

01:03:47   work together to perform a single single [TS]

01:03:49   job or in iOS it's like well it's kind [TS]

01:03:51   of easier if you just have one app [TS]

01:03:53   that's like called podcast recording [TS]

01:03:54   studio whatever you know that does [TS]

01:03:57   everything [TS]

01:03:58   did you know it has to have its own [TS]

01:03:59   voice over IP client to talk to people [TS]

01:04:01   remotely has to have its own microphone [TS]

01:04:03   interfacing thing has to have its own [TS]

01:04:04   editor has stuff don't be noising filter [TS]

01:04:06   it's like because if you didn't like are [TS]

01:04:08   some i have to export the audio because [TS]

01:04:11   other having read it [TS]

01:04:12   talking to Stella pockets production [TS]

01:04:13   he's using some super fancy audio [TS]

01:04:15   processing program on his mac that is [TS]

01:04:18   really impressed with it does an amazing [TS]

01:04:19   job of like intelligently removing noise [TS]

01:04:22   even better than the ones who is him [TS]

01:04:23   before he can mix that into his work [TS]

01:04:25   flow to say oh I [TS]

01:04:26   i was using this you know I think he's [TS]

01:04:28   like three different apps for every time [TS]

01:04:29   you find a better one he just swapped it [TS]

01:04:30   out and maybe it would be better if [TS]

01:04:33   there was one being integrated app did [TS]

01:04:34   everything but then he couldn't like [TS]

01:04:35   upgraded piecemeal to say this part of [TS]

01:04:38   my workflow i have just made a lot [TS]

01:04:39   better and it is kind of frustrating to [TS]

01:04:42   have to incorporate all those apps [TS]

01:04:43   together and deal with it you know but [TS]

01:04:44   like there's advantages and [TS]

01:04:46   disadvantages and iOS is totally on the [TS]

01:04:48   you lunch one Apple device becomes that [TS]

01:04:50   happened that has everything for you and [TS]

01:04:52   if it doesn't like no one's leaving [TS]

01:04:53   garageband to go out to some other thing [TS]

01:04:55   constantly back and forth right it's [TS]

01:04:56   more of like a bit more of the waterfall [TS]

01:04:59   model right where but if you're doing [TS]

01:05:00   the podcast for action is a great [TS]

01:05:02   example where you'd want with the very [TS]

01:05:04   least separate the thing that like [TS]

01:05:05   remotely talks to people whether it's [TS]

01:05:07   FaceTime audio or skype or whatever like [TS]

01:05:09   whatever is best for that that is a [TS]

01:05:11   complicated application in its own right [TS]

01:05:13   and you're like let that app do what he [TS]

01:05:14   wants to do i just need to an audio [TS]

01:05:16   hijack parlance connect the little tube [TS]

01:05:19   that has the audio coming out of it from [TS]

01:05:21   whatever happened using fat into this [TS]

01:05:22   app that's also recording from my local [TS]

01:05:24   microphones and then i can see the [TS]

01:05:25   waveforms or whatever anyway we're not [TS]

01:05:27   there yet and the kind of power that [TS]

01:05:29   enables is that like loopback the the [TS]

01:05:32   new agreement remember talking about and [TS]

01:05:34   and before the audio hijack these are [TS]

01:05:36   apps that like this can not only make [TS]

01:05:38   things possible that weren't possible [TS]

01:05:40   before but this can this can like [TS]

01:05:41   eliminate the need for hardware but [TS]

01:05:43   that's that's very powerful especially [TS]

01:05:45   feels like affordability or just like [TS]

01:05:47   just speed of deployment and [TS]

01:05:49   experimentation of things like I mean [TS]

01:05:51   there are so many I've packed with audio [TS]

01:05:53   so much and i have a closet full of dumb [TS]

01:05:55   wires and dumb little boxes that do one [TS]

01:05:58   stupid thing because there's no software [TS]

01:06:00   of things to do it like everyone who's [TS]

01:06:02   ever had to do anything with audio has [TS]

01:06:03   probably had this experience were all [TS]

01:06:05   well I could do this just need this one [TS]

01:06:07   weird cable to go between these two [TS]

01:06:09   ports to loop this thing into this thing [TS]

01:06:11   first and i can do this like it's it's a [TS]

01:06:13   it's a audio is a huge pile of hacks [TS]

01:06:15   most of which are have been in the past [TS]

01:06:18   hardware things that you need to buy a [TS]

01:06:20   management and have on hand and and [TS]

01:06:23   connect up in certain weird ways and [TS]

01:06:25   hope nothing breaks and once you get [TS]

01:06:26   work never touch anything and then we [TS]

01:06:28   get the software side of this you can [TS]

01:06:30   let you can like move this stuff around [TS]

01:06:32   you can play with it you can you can do [TS]

01:06:34   things for free with no hardware in [TS]

01:06:36   seconds that you could never do before [TS]

01:06:38   like that [TS]

01:06:39   very powerful that's the kind of [TS]

01:06:41   innovation that computers are all about [TS]

01:06:43   this is what computers have always been [TS]

01:06:45   about is breaking down barriers of what [TS]

01:06:48   can you not do you know what in the [TS]

01:06:50   physical world or in the previous world [TS]

01:06:52   before your computer came around [TS]

01:06:54   what were you either not able to do [TS]

01:06:55   because it was too complicated or out of [TS]

01:06:58   her out of reach or what was too [TS]

01:07:00   expensive for you to do you know before [TS]

01:07:02   dedicated Hardware special needs or [TS]

01:07:04   anything and the computer knock down [TS]

01:07:05   those walls and says now you can do it [TS]

01:07:07   with it is very like kind of [TS]

01:07:09   democratized if you move towards this [TS]

01:07:11   world of the model at the gap but you're [TS]

01:07:12   saying John the monolithic app is not [TS]

01:07:15   only more restrictive than that and it [TS]

01:07:18   eliminates a lot of those games or [TS]

01:07:19   significantly reduces them but also it [TS]

01:07:21   is it is kind of less Democratic in a [TS]

01:07:24   way because like the number of people [TS]

01:07:26   who can make a really great noise [TS]

01:07:28   removal tool for audio is way bigger [TS]

01:07:32   number of people who can make a complete [TS]

01:07:34   audio production studio app and back-end [TS]

01:07:37   service at the monolithic app requires [TS]

01:07:39   that each app be way more advanced then [TS]

01:07:44   the kind of UNIX philosophy of a tool [TS]

01:07:46   does one thing and does that one thing [TS]

01:07:48   well you have multiple tools involved in [TS]

01:07:50   a workflow and even cooler not even [TS]

01:07:51   close to that like everything about [TS]

01:07:52   photoshop that is a massive applications [TS]

01:07:55   as tons tons of things but they're still [TS]

01:07:57   illustrator like there's still room for [TS]

01:07:59   like it doesn't matter how big you make [TS]

01:08:01   the pieces are still mspaint you right [TS]

01:08:03   well you know I'm just saying like that [TS]

01:08:05   that photoshop despite all the vector [TS]

01:08:07   tools they keep adding to photoshop [TS]

01:08:08   illustrator still has a role but you're [TS]

01:08:10   too massive applications [TS]

01:08:12   we're not saying like every to like all [TS]

01:08:13   this is the tool for making circles this [TS]

01:08:15   is over making squares like you can it [TS]

01:08:16   can be ridiculous whatever you say unix [TS]

01:08:18   pipeline like 0121 does one thing well [TS]

01:08:20   like no matter how big you make it [TS]

01:08:22   there's always a certain point where [TS]

01:08:24   you're making photoshop was like well if [TS]

01:08:27   we're doing page layout should we add [TS]

01:08:28   that the photoshopped know like keep it [TS]

01:08:30   in indesign or what like there's always [TS]

01:08:32   something else so like for podcast [TS]

01:08:34   production there are so many aspects of [TS]

01:08:35   that no matter how big you make any [TS]

01:08:37   aspect of that like you can imagine an [TS]

01:08:38   amazing like skype equivalent for iOS [TS]

01:08:41   that is really reliable that like it's [TS]

01:08:43   incredibly hard apt to make that's it [TS]

01:08:45   just do that even that alone is [TS]

01:08:46   basically you know maybe not as big as [TS]

01:08:48   photoshop but it's a big [TS]

01:08:50   problem fine take that and move it off [TS]

01:08:52   and then if you want to go down to all i [TS]

01:08:54   do is reduce noise like that can be a [TS]

01:08:55   very small app but there's so many [TS]

01:08:57   things in between trying to do podcasts [TS]

01:09:00   to do editor production suite that's too [TS]

01:09:03   much for like anybody divided off [TS]

01:09:04   especially since you only charge 99 [TS]

01:09:06   cents for to have is exactly exactly [TS]

01:09:11   you know I wanted to come back to [TS]

01:09:12   something John was saying earlier about [TS]

01:09:14   paving over where people were making the [TS]

01:09:16   paths in this in the grass and that's a [TS]

01:09:19   reference it is among other things to [TS]

01:09:22   this very program anyway whatever I [TS]

01:09:27   think we should be considering that [TS]

01:09:29   Apple has done that in many occasions [TS]

01:09:31   but also with audio bus because audio [TS]

01:09:33   boss if memory serves was an iOS app [TS]

01:09:36   that would let you kind of route audio [TS]

01:09:38   between apps and didn't apple start [TS]

01:09:41   supporting that garage band like a year [TS]

01:09:43   or two ago [TS]

01:09:43   yeah it was it was like it was basically [TS]

01:09:45   a third-party protocol that other people [TS]

01:09:48   had just kind of made to kind of hack [TS]

01:09:50   local networking into sending audio [TS]

01:09:53   between app so that you could actually [TS]

01:09:54   have like an audio effects app that was [TS]

01:09:58   just like a certain effect that we will [TS]

01:09:59   be in a chain that would be supported by [TS]

01:10:01   other apps that support audio bus and so [TS]

01:10:04   the big deal there was that not only did [TS]

01:10:06   Apple not you know band that from the [TS]

01:10:08   app store but they built in support to [TS]

01:10:10   GarageBand iOS to be to work with audio [TS]

01:10:14   bus app so that that was that was very [TS]

01:10:15   powerful and so also audio is a slight [TS]

01:10:18   exception to this rule and iOS in that [TS]

01:10:20   the date did support audio bus however [TS]

01:10:23   only apps that work with audio bus work [TS]

01:10:26   in the system and skype doesn't i was [TS]

01:10:28   thinking of like audio buses like using [TS]

01:10:29   local never attack around like it's good [TS]

01:10:31   that they that they didn't like for [TS]

01:10:33   example rejected and say you can't do [TS]

01:10:35   that but using loopback network [TS]

01:10:37   interfaces as your IPC mechanism like it [TS]

01:10:41   surely there is a better way to get out [TS]

01:10:44   like its iOS drugs is all we have [TS]

01:10:46   I just like I'm i seem to recall have [TS]

01:10:48   vague memories of us seeing a demo [TS]

01:10:50   showing drag-and-drop between two [TS]

01:10:53   side-by-side iPad applications that also [TS]

01:10:54   use look back at like you can do a lot [TS]

01:10:56   of stuff with loopback network [TS]

01:10:57   interfaces I doesn't mean it's the right [TS]

01:11:00   solution so again apple at the signal [TS]

01:11:02   that should have been to apples like I [TS]

01:11:03   guess it's good that they had a positive [TS]

01:11:05   reaction to put what they should have [TS]

01:11:06   done is like man there is a clear market [TS]

01:11:09   need for audio applications to be able [TS]

01:11:11   to work together and generally to have [TS]

01:11:13   better like audio routing within the [TS]

01:11:15   system that is like a real supported api [TS]

01:11:18   for for shuttling audio buffers around [TS]

01:11:21   you know and maybe it's difficult [TS]

01:11:23   because its current level stuff or [TS]

01:11:24   whatever whatever I have to do like I [TS]

01:11:26   guess supporting using local network [TS]

01:11:29   interfaces for is better than nothing [TS]

01:11:30   but that's not let me answer this final [TS]

01:11:32   answer they can go well we solve that [TS]

01:11:34   problem now let's move on to the next [TS]

01:11:36   one you haven't solved it and people [TS]

01:11:37   there is a need for it and letting a [TS]

01:11:40   third party you know dictate the the [TS]

01:11:42   protocols just so an apple-like so i [TS]

01:11:44   would i would just love for them to keep [TS]

01:11:47   advancing in this realm and to address [TS]

01:11:49   the clear market needs [TS]

01:11:50   yeah and and to to kind of break some [TS]

01:11:52   rules here and there you know like it [TS]

01:11:55   audio bus was at first of all as you [TS]

01:11:56   said I think that that was that was an [TS]

01:11:58   exception you know that that was a that [TS]

01:12:00   was a fluke that was not like that the [TS]

01:12:01   common pattern apples doing here but you [TS]

01:12:05   know you look at something like well you [TS]

01:12:07   know it only apps that opt into it are [TS]

01:12:09   compatible with the system and skype [TS]

01:12:11   doesn't support it [TS]

01:12:13   well in the in the world of desktop [TS]

01:12:15   computing which is still wonderful by [TS]

01:12:17   the way still hey by the way [TS]

01:12:18   hey guys still here it's tickets to the [TS]

01:12:21   wonderful world of computing we can [TS]

01:12:24   break those rules we can say you know [TS]

01:12:25   what skype and support this [TS]

01:12:27   well we're going to be clever as EK more [TS]

01:12:30   usually became softer other people like [TS]

01:12:31   this we could be clever and we're going [TS]

01:12:33   to stuff we can say you know what even [TS]

01:12:35   if your dad doesn't support this we can [TS]

01:12:37   work around that in in this technical [TS]

01:12:39   semi-happy way and we're going to say [TS]

01:12:41   we're going to enable this and that is [TS]

01:12:43   so powerful for just enabling people to [TS]

01:12:46   do things that it like this one because [TS]

01:12:48   the condom talking about like an iOS [TS]

01:12:50   that category of value and the category [TS]

01:12:54   of innovation is almost impossible that [TS]

01:12:57   they're there are some areas for but [TS]

01:12:58   it's very very limited compared to what [TS]

01:13:00   you can do on Mac OS Tanner are [TS]

01:13:03   windows or anything like that and so I [TS]

01:13:06   did I feel like we're missing out were [TS]

01:13:07   making computing but almost like the the [TS]

01:13:10   same way that like the hardware that [TS]

01:13:12   were that happen selling is so like not [TS]

01:13:15   hackable anymore like you can buy what [TS]

01:13:17   apple offers and everything soldered to [TS]

01:13:20   the motherboard now and you can't [TS]

01:13:21   replace anything like there was a time [TS]

01:13:24   back in the day like I maybe post about [TS]

01:13:26   the then be whatever 101 a non-random [TS]

01:13:29   macbook pro we're like at a time when [TS]

01:13:31   Apple didn't sell a hundred twenty gig [TS]

01:13:34   hard drives you could buy one off newegg [TS]

01:13:37   for like 200 bucks and put it in and you [TS]

01:13:39   can have a configuration that Apple [TS]

01:13:42   didn't sell [TS]

01:13:43   whoa and it was super powerful the end [TS]

01:13:46   you could replace the DVD drive with [TS]

01:13:48   another hard drive if you want a laptop [TS]

01:13:50   with two hard drives or tons of capacity [TS]

01:13:53   or one small st in one big hard drive [TS]

01:13:56   you could do stuff like that and now you [TS]

01:13:58   can't everything's locked down you can [TS]

01:14:00   only buy what apple sells in support [TS]

01:14:02   configurations for most of the hardware [TS]

01:14:03   and that's that and an iOS it's the same [TS]

01:14:05   kind of thing and softwares people it's [TS]

01:14:07   becoming the same kind of thing where [TS]

01:14:08   it's like you can only do what is [TS]

01:14:10   prescribed to you by apple and each app [TS]

01:14:13   in its own monolithic silo and that is [TS]

01:14:15   it and that is very limiting and I i [TS]

01:14:18   really am concerned long term for like [TS]

01:14:20   this kind of dumbing down of computing [TS]

01:14:23   there is value in making things more [TS]

01:14:26   approachable but i don't think you have [TS]

01:14:28   to eliminate ways people can can [TS]

01:14:32   innovate and to in order to do that [TS]

01:14:34   necessarily i think there's other [TS]

01:14:35   solution to that problem and and that [TS]

01:14:37   these things are being conflated when [TS]

01:14:39   they learn that is necessarily valid [TS]

01:14:41   well I tend to agree with what you just [TS]

01:14:45   said but I think it's worth noting that [TS]

01:14:47   we're really tainted as desktop users as [TS]

01:14:51   people and as people who really love [TS]

01:14:54   desktops I mean I love desktop so much [TS]

01:14:56   that is not what yeah I literally went [TS]

01:14:59   from a laptop to desktop just recently [TS]

01:15:00   but what you perceive as handcuffs i [TS]

01:15:04   think other people perceive his wings in [TS]

01:15:06   that it's less complex in a good way [TS]

01:15:10   it's less intimidating it's less [TS]

01:15:12   daunting you know complexity is scary [TS]

01:15:15   for a lot of [TS]

01:15:16   users and I'd say even for each of us [TS]

01:15:18   there are things that we don't know how [TS]

01:15:20   to do with our computers where that sort [TS]

01:15:24   of complexity is scary and frustrating [TS]

01:15:26   and prohibitive and I feel like there's [TS]

01:15:32   the right tool for the job and I think [TS]

01:15:34   that a lot of jobs in my opinion [TS]

01:15:36   recording podcasts being one of them as [TS]

01:15:38   we've used as an example i think the [TS]

01:15:40   full board computer be a laptop or [TS]

01:15:42   desktop is the right tool for that job [TS]

01:15:44   but you can make a really good argument [TS]

01:15:47   that there are a lot of other jobs where [TS]

01:15:50   in iOS device is if not the brightest [TS]

01:15:53   tool it is a perfectly acceptable tool [TS]

01:15:56   and I don't think anything anyone thing [TS]

01:15:58   needs to be all things to all people and [TS]

01:16:00   it's all it's kind of unfortunate that [TS]

01:16:02   none of us is a really really develop [TS]

01:16:04   iOS user for for productivity related [TS]

01:16:07   things because i really think that like [TS]

01:16:08   federico for example would have some [TS]

01:16:10   strong counterpoints here and because I [TS]

01:16:12   come [TS]

01:16:12   I'm cut from the same old that you guys [TS]

01:16:14   are I'm having a hard time arguing [TS]

01:16:16   you're playing devil's advocate in their [TS]

01:16:19   favor [TS]

01:16:19   well again I i really do think it's [TS]

01:16:21   worth clarifying hear that like you can [TS]

01:16:24   have complexity and you can you can have [TS]

01:16:27   the ability to do complex things without [TS]

01:16:31   making something harder to use [TS]

01:16:32   necessarily you don't need to lock it [TS]

01:16:35   down to make it easier to use [TS]

01:16:37   well I think it's like there's an [TS]

01:16:38   accident of history like a lot of the [TS]

01:16:40   locking down things they're doing is [TS]

01:16:42   because a lot of the things we just [TS]

01:16:43   described on the mac are unsafe and we [TS]

01:16:45   know what happens if you allow them to [TS]

01:16:47   run rampant you get it it's not a stable [TS]

01:16:48   system like what we really want is and [TS]

01:16:51   what we like I hope we're all working [TS]

01:16:52   towards is the ability for people to [TS]

01:16:55   have new ideas and do interesting things [TS]

01:16:58   without compromising stability safety [TS]

01:17:01   predictability like essentially [TS]

01:17:03   wandering into another apps memory space [TS]

01:17:05   and screwing with is like the worst [TS]

01:17:06   possible thing you can do it's terrible [TS]

01:17:08   right and on the other hand if you have [TS]

01:17:10   to wait for Apple to provide you support [TS]

01:17:11   API is like maybe that's not a great [TS]

01:17:13   solution what we're looking for is I [TS]

01:17:15   mean I'm you know this is still you know [TS]

01:17:17   distant future stuff or whatever like we [TS]

01:17:18   would like to be able to do interesting [TS]

01:17:22   innovative things in safe ways and [TS]

01:17:26   because we can't do them in safe ways [TS]

01:17:28   because like the alternatives are [TS]

01:17:29   basically if that app development think [TS]

01:17:31   of it you can either you know parachute [TS]

01:17:34   into their memory space and cross your [TS]

01:17:36   fingers and be really smart which is [TS]

01:17:38   terrible for you can't do a damn thing [TS]

01:17:39   about it and what we're looking for is [TS]

01:17:42   they may not have thought of it and [TS]

01:17:43   here's the way you can do something and [TS]

01:17:45   you can't screw it up like that that I [TS]

01:17:47   think we want we want both we want and [TS]

01:17:49   we're getting it you know it in bits and [TS]

01:17:50   pieces here like it's like that's why [TS]

01:17:53   the solution isn't hey Apple you should [TS]

01:17:55   allow memory injection is like that's [TS]

01:17:57   not the solution right that doesn't help [TS]

01:17:59   anybody but because of the state of our [TS]

01:18:01   languages and the way we do you know [TS]

01:18:03   everything having to do with computers [TS]

01:18:05   we're trying to move away from the bad [TS]

01:18:06   old days where was the Wild West but we [TS]

01:18:08   haven't quite gotten to the new golden [TS]

01:18:10   age which is now finally we have the [TS]

01:18:12   freedom to do what we want without the [TS]

01:18:14   things that we know are downsides from [TS]

01:18:16   past technology so it is it's a it's an [TS]

01:18:19   uncomfortable transitional phase where [TS]

01:18:21   we don't have the safety we want and [TS]

01:18:22   we're trying to like I guess the [TS]

01:18:24   transition is step one make everything [TS]

01:18:26   safe step to find ways to all the things [TS]

01:18:29   we used to do it on safe ways and i just [TS]

01:18:31   want to hurry up with the step 2 and [TS]

01:18:32   like that's why I think like Marcus that [TS]

01:18:35   doesn't have to increase complexity or [TS]

01:18:36   be scary whatever we just don't have the [TS]

01:18:38   new ways to do it yet so Apple is more [TS]

01:18:40   or less doing the right things like look [TS]

01:18:42   we know these things are better just [TS]

01:18:44   stop them and you say yeah but I can't [TS]

01:18:45   do X I can't do y and then it's like all [TS]

01:18:48   right well you know we're on board with [TS]

01:18:50   you absolutely agree it's not good you [TS]

01:18:52   know whether it was final default or [TS]

01:18:53   sandboxing or any other things like but [TS]

01:18:56   at some point you gotta give us the new [TS]

01:18:58   safer supported better like you have to [TS]

01:19:01   give us the better way to do these [TS]

01:19:02   things could we want to do these things [TS]

01:19:03   and if you don't give us away [TS]

01:19:05   we're gonna do them the old bad way or [TS]

01:19:07   you know like it's not you can't just [TS]

01:19:10   pretend this is getting to the corporate [TS]

01:19:12   marcos point is very often as you can't [TS]

01:19:14   just pretend that those things were [TS]

01:19:16   unsafe and bad and will never need to do [TS]

01:19:19   them again so just throw them in the [TS]

01:19:20   dustbin like the the task that people [TS]

01:19:23   were trying to accomplish is still a [TS]

01:19:24   task they want to accomplish it [TS]

01:19:26   if you give them a different better way [TS]

01:19:28   to do it they will take it if you give [TS]

01:19:29   them no way to do it then they will just [TS]

01:19:31   find some other way to accomplish that [TS]

01:19:32   task probably going back to the old bad [TS]

01:19:34   way so i said it's definitely feel like [TS]

01:19:36   we're in transitional period with all [TS]

01:19:38   this iOS stop on the ipad pro and [TS]

01:19:40   everything like that it's just like it's [TS]

01:19:41   an exercise in figuring out [TS]

01:19:43   how we can evolve this new clearly safer [TS]

01:19:47   clearly easier-to-use you know less less [TS]

01:19:49   stuff that you shouldn't have to be [TS]

01:19:51   concerned about [TS]

01:19:52   that's what a bartender things on iOS [TS]

01:19:54   that you know that are on the Mac you [TS]

01:19:56   have to be worried about XYZ and iOS you [TS]

01:19:58   don't worry about them at all [TS]

01:19:59   that's good thumbs up now let me also [TS]

01:20:01   use those iOS devices or whatever to do [TS]

01:20:04   the things I could do with my Mac but in [TS]

01:20:06   this new safer way [TS]

01:20:07   alright thanks lat 43 sponsors this week [TS]

01:20:09   fracture Squarespace and mail route and [TS]

01:20:12   we will see you next week [TS]

01:20:15   now the show is over they didn't even [TS]

01:20:19   mean to begin as it was accidental [TS]

01:20:23   it was accidental [TS]

01:20:26   John didn't [TS]

01:20:29   Marco in kc would help [TS]

01:20:32   because it was accidental was accidental [TS]

01:20:36   and you can find show know today [TS]

01:20:40   tv.com and if your twitter follow them [TS]

01:20:47   yes eyl ISS so that's Casey list and a [TS]

01:20:53   co-pay rm20 Marco Arment and our AC at [TS]

01:21:01   Syracuse [TS]

01:21:10   what [TS]

01:21:13   so [TS]

01:21:14   what on God's green earth possessed you [TS]

01:21:19   to jailbreak a device to devices to [TS]

01:21:21   devices in 2016-17 want it i'm gonna pay [TS]

01:21:24   for a game down finance for games yeah [TS]

01:21:26   that was it [TS]

01:21:28   oh my god alright so here's the deal [TS]

01:21:30   here which fits in perfectly with our [TS]

01:21:32   just argument in developing the next [TS]

01:21:34   version of overcast [TS]

01:21:36   I'm trying you know people have been [TS]

01:21:37   complaining about battery usage so I'm [TS]

01:21:39   trying to reduce the power consumption [TS]

01:21:40   and that's one of the reasons why I've [TS]

01:21:42   actually replaced the visualizer the [TS]

01:21:44   little animated bars every place that [TS]

01:21:46   with it with a different one for the [TS]

01:21:47   next version that is way way lower power [TS]

01:21:50   and then because I was that was a big [TS]

01:21:52   power sock and but also in I want a core [TS]

01:21:55   audio engine and I made I made some [TS]

01:21:56   improvements there but I want to test [TS]

01:21:58   this like I can do things that reduce [TS]

01:22:00   like the percentage of cpu usage while [TS]

01:22:03   I'm running it from xcode i can do that [TS]

01:22:04   but that doesn't tell me how much power [TS]

01:22:07   to using Xcode had and there is an [TS]

01:22:09   instrument sleep our instrument but it [TS]

01:22:11   really just tell you like you know using [TS]

01:22:13   the radio right now [TS]

01:22:13   oh you use the cpu with this much at [TS]

01:22:15   this point it doesn't tell you you know [TS]

01:22:17   the changes made just reduce battery [TS]

01:22:20   life when running on an iphone 5s from [TS]

01:22:22   two hours to one hour like it it doesn't [TS]

01:22:24   tell you that it doesn't tell you how it [TS]

01:22:27   actually behave on devices or so it's [TS]

01:22:30   very hard to know if you're actually [TS]

01:22:32   making progress with with making things [TS]

01:22:35   more battery efficient in the real world [TS]

01:22:37   on real devices when you're dealing with [TS]

01:22:39   relatively small changes like if you if [TS]

01:22:42   you if you're using a hundred percent [TS]

01:22:44   cpu and you go to 20 that's probably [TS]

01:22:47   gonna be a pretty pretty clear when you [TS]

01:22:49   don't really need to test on a device to [TS]

01:22:51   know that's a better idea but or you [TS]

01:22:53   know to do a full battery does so if [TS]

01:22:56   your test if you're trying to test [TS]

01:22:57   whether something is is better the [TS]

01:22:59   battery one way to do it is to run it on [TS]

01:23:03   a phone like fully charge of the phone [TS]

01:23:05   trying to control everything much as you [TS]

01:23:06   can run it when the phone is a hundred [TS]

01:23:08   percent charged and see how long it [TS]

01:23:11   takes for the phone's battery to die [TS]

01:23:12   completely that is probably the best way [TS]

01:23:15   to do it that is also very hard to [TS]

01:23:17   control in all ways and is extremely [TS]

01:23:20   time-consuming because i found out i [TS]

01:23:23   took my my my closest spare device to [TS]

01:23:27   something that Israel [TS]

01:23:27   event so i got my six plus I'm like you [TS]

01:23:29   know what this will be good because [TS]

01:23:30   turns out the battery and 6 plus is [TS]

01:23:32   quite large [TS]

01:23:33   I ran this test last night where I'm [TS]

01:23:36   like I i was playing it into it and try [TS]

01:23:39   to measure like you know when there's a [TS]

01:23:40   device turn off like that's hard to [TS]

01:23:42   measure accurately if you're not staring [TS]

01:23:44   at constantly try this big setup when [TS]

01:23:46   the guard i had had the the success of [TS]

01:23:49   the six plus playing through the [TS]

01:23:51   headphone jack into a USB sound card [TS]

01:23:53   that was recording onto my laptop and [TS]

01:23:57   laptop is kind of like in the corner [TS]

01:23:58   like you know just recording just like [TS]

01:23:59   record as long as possible and then in [TS]

01:24:02   the morning I'll get up and I'll see [TS]

01:24:03   like you know where where it stopped now [TS]

01:24:04   so you know how long I've playback that [TS]

01:24:06   I have playing files continuously [TS]

01:24:07   officeoffice thing and I can compare to [TS]

01:24:09   like the built-in podcast app to see [TS]

01:24:11   like what's my target like what should I [TS]

01:24:13   be trying for what what what can a [TS]

01:24:15   podcast Abdul if it's like totally [TS]

01:24:17   integrated using all the official api's [TS]

01:24:18   what can mine do and i'll try to try to [TS]

01:24:21   make those comparable to wake up in the [TS]

01:24:23   morning and the phone has gone from a [TS]

01:24:25   hundred percent to ninety-two percent [TS]

01:24:27   and I realize oh no this is not good [TS]

01:24:33   you just need like another week of [TS]

01:24:34   testing and you'll get down to zero i [TS]

01:24:36   was expecting you know because you know [TS]

01:24:38   it it has Wi-Fi on looking i want any [TS]

01:24:41   kind of sink activity i want that to be [TS]

01:24:42   counted so wifis on its login to iCloud [TS]

01:24:45   to an account you know but there's no [TS]

01:24:47   other ads you know it's restored phone [TS]

01:24:49   everything else is off and airplane mode [TS]

01:24:51   is on the wifis on so like so it's not [TS]

01:24:53   using the cell radio because i don't [TS]

01:24:54   have interesting anyway doesn't matter [TS]

01:24:55   you know that would kind of be unfair [TS]

01:24:57   because conditions can change and [TS]

01:24:58   everything so my guard use Wi-Fi turns [TS]

01:25:01   out a 6 plus with it in airplane mode [TS]

01:25:04   just using Wi-Fi with the screen off [TS]

01:25:07   only playing audio out of its headphone [TS]

01:25:09   jack is insanely power efficient and if [TS]

01:25:12   you actually want to use overcast to do [TS]

01:25:14   that you can expect something like a [TS]

01:25:16   hundred words completely backed up but [TS]

01:25:20   that makes it difficult to actually you [TS]

01:25:22   know develop and notice any big changes [TS]

01:25:24   because if it takes you a hundred hours [TS]

01:25:26   to run a full test to see what did what [TS]

01:25:29   I just do make a difference you know the [TS]

01:25:31   change i made today to do that [TS]

01:25:32   meaningful change battery life you know [TS]

01:25:35   that's that's kind of a crappy cycle to [TS]

01:25:37   be to be on a nitrate you can I could [TS]

01:25:40   use like a 5s [TS]

01:25:41   because way less battery life or regular [TS]

01:25:43   66 s but like the it was mostly the same [TS]

01:25:47   problem 5s will be the closest to be the [TS]

01:25:49   smallest better in the group but my 5s [TS]

01:25:51   is also from 15 s renew so it's it's a [TS]

01:25:54   very old battery and the 5s hardware is [TS]

01:25:57   very different from the six and six [TS]

01:25:58   hardware like that you know the CPUs [TS]

01:25:59   gotten better [TS]

01:26:00   the hardware is different screens [TS]

01:26:01   difference like the power profile might [TS]

01:26:03   be the same something that is way more [TS]

01:26:05   efficient on a 5s you know some change [TS]

01:26:07   and make it more efficient might be less [TS]

01:26:09   efficient on a 6 or success [TS]

01:26:11   most of my users are on six and [TS]

01:26:13   successes like that's what I should be [TS]

01:26:14   testing on but still like how do you do [TS]

01:26:16   this without taking a hundred hours or [TS]

01:26:18   80 hours or six you know these massive [TS]

01:26:20   time spans so the other way to do it [TS]

01:26:22   would be run it for a while running for [TS]

01:26:24   like you know run overnight mean look at [TS]

01:26:26   the better parent when you start and [TS]

01:26:28   then in the morning [TS]

01:26:29   look at the better opportunity when when [TS]

01:26:30   it's ending and just extrapolating well [TS]

01:26:32   if it took eight hours to go from eighty [TS]

01:26:35   percent to sixty percent then better [TS]

01:26:37   life would be X if it had a all charged [TS]

01:26:39   that's an okay way to do it isn't the [TS]

01:26:41   best because the percentage leader isn't [TS]

01:26:43   always exactly accurate battery life is [TS]

01:26:45   not linear [TS]

01:26:46   exactly so it isn't the best way to do [TS]

01:26:48   it but it can at least give you a [TS]

01:26:49   reasonable approximation in a short [TS]

01:26:52   amount of time [TS]

01:26:52   one of the problems with that is that [TS]

01:26:54   it's just in precise you're using this [TS]

01:26:56   two digit percentage if there's nothing [TS]

01:26:59   you can do with that reflects that [TS]

01:27:00   precisely it took it took my this the [TS]

01:27:03   six plus it took an hour to move one [TS]

01:27:06   percentage point when I was watching it [TS]

01:27:08   earlier today and I like and by the way [TS]

01:27:09   if you want to actually look at the [TS]

01:27:11   screen [TS]

01:27:12   you're turning the screen on to check [TS]

01:27:14   the battery level so that's kind of [TS]

01:27:16   messing with the data you're tarnishing [TS]

01:27:17   the data could you turn the screen on [TS]

01:27:19   and then any all the things that iOS [TS]

01:27:21   does when screen turns on running back [TS]

01:27:22   and refreshes doing system check [TS]

01:27:24   whatever that's all happening every time [TS]

01:27:26   you have to even check the level so you [TS]

01:27:27   don't wanna be checking it very often [TS]

01:27:28   but if it takes like an hour move one [TS]

01:27:31   percentage point then that's very [TS]

01:27:34   precise so my idea was let's let me know [TS]

01:27:38   dive into the API and try to get a more [TS]

01:27:40   precise try to get like the milliamp [TS]

01:27:41   hour rating for the battery like what [TS]

01:27:44   what is a more precise charge level [TS]

01:27:45   there is an API on you I device called [TS]

01:27:48   battery level or something like that but [TS]

01:27:50   it only updates in five percent [TS]

01:27:53   increments so that's even less precise [TS]

01:27:55   been looking at the screen and just [TS]

01:27:56   checking that it's like living let me [TS]

01:27:59   just find something is there anything [TS]

01:28:00   else that can read this even i'll use a [TS]

01:28:02   private api because I don't I just make [TS]

01:28:05   a little quick test app to just show me [TS]

01:28:07   the charges on the phone I don't need to [TS]

01:28:09   submit to the store can use a private [TS]

01:28:10   api fine [TS]

01:28:11   well turns out the private api requires [TS]

01:28:13   you to have the i/o kit die Lib file the [TS]

01:28:17   the framework dynamic library file you [TS]

01:28:20   need to have the binary from a device [TS]

01:28:22   how do i get an i/o kit die lib from [TS]

01:28:26   from a modern device and there are few [TS]

01:28:28   online they're all 32-bit you can't [TS]

01:28:31   build 32-bit apps with any recent [TS]

01:28:33   version of xcode and I'm like well I'm [TS]

01:28:34   not gonna like install like snow leopard [TS]

01:28:36   around like this thread try to like do [TS]

01:28:38   the old version right there that that's [TS]

01:28:39   too much work my country that are so [TS]

01:28:41   what else can I do what's faster and [TS]

01:28:43   turns out you can you can browse the [TS]

01:28:45   file system on iOS device if you have a [TS]

01:28:48   jailbroken phone you can browse the file [TS]

01:28:49   system and pull arbitrary stuff off of [TS]

01:28:51   it [TS]

01:28:51   phones you work for a lot of stuff [TS]

01:28:53   without jailbreaking but it couldn't get [TS]

01:28:55   to the system directory that would have [TS]

01:28:57   this from merchants going ok I guess [TS]

01:28:59   maybe she'll break something i'll take [TS]

01:29:00   one of these [TS]

01:29:01   I'll take one of my iphone 6 is from [TS]

01:29:03   last year and that's been sitting on [TS]

01:29:05   your discharge charge it up jailbreak it [TS]

01:29:07   and get this file off of it so i can [TS]

01:29:08   make an app that would do this that but [TS]

01:29:10   actually run in 64-bit mode the process [TS]

01:29:12   of jailbreaking today so the i should [TS]

01:29:14   point out the only time I've ever [TS]

01:29:14   jailbroken before was with the iphone [TS]

01:29:17   one shortly after came out there was a [TS]

01:29:20   site called it was jailbreakme.com or [TS]

01:29:22   something like that where it was like [TS]

01:29:24   literally a safari exploit that was just [TS]

01:29:26   you visit a website and tap a button and [TS]

01:29:28   it would you risk your foot or total [TS]

01:29:31   security hole like that it's terrible [TS]

01:29:33   that was possible and it's terrible [TS]

01:29:34   whatever that is possible again if it [TS]

01:29:36   ever happens again like that is a [TS]

01:29:37   terrible from apple should definitely [TS]

01:29:38   always close up because that's a [TS]

01:29:40   horrible hole but I did it for like you [TS]

01:29:42   know I ran for like a day and I love my [TS]

01:29:45   phone is garbage like you know what this [TS]

01:29:46   is stupid [TS]

01:29:47   that's my phone works worse now [TS]

01:29:49   everything is garbage like there's [TS]

01:29:50   nothing here that actually need to [TS]

01:29:52   restore my phone like like two days [TS]

01:29:53   later it was so quick i'm like you know [TS]

01:29:55   this is stupid and never jokes instead [TS]

01:29:57   but the fact is it's very very popular [TS]

01:29:59   tons of like literally like probably [TS]

01:30:02   tens of millions of people jailbreak it [TS]

01:30:04   is a it is a significant slice of the [TS]

01:30:07   iOS user base at work [TS]

01:30:09   it is not a small percentage does not a [TS]

01:30:10   french thing is a very very common thing [TS]

01:30:12   I figured you know the tools that must [TS]

01:30:14   be you know what let me see what like [TS]

01:30:15   today so that the procedure of [TS]

01:30:16   jailbreaking today is you have to find a [TS]

01:30:18   device that doesn't have anything newer [TS]

01:30:21   than iOS 902 on it so I'd like you know [TS]

01:30:24   all this this one in my drawer happened [TS]

01:30:26   to be 901 ok i'll use that one boot that [TS]

01:30:29   up and try to search for like how to [TS]

01:30:32   jailbreak a phone like this is basically [TS]

01:30:35   saying like hideaway download photoshop [TS]

01:30:36   like you know everything you guys going [TS]

01:30:38   to be a scam of some kind of hurts it's [TS]

01:30:41   gonna be malware is going to be ads [TS]

01:30:42   gonna be garbage can find all this [TS]

01:30:44   garbage stuff quick search for our [TS]

01:30:46   children actually was very easy there's [TS]

01:30:48   this thing called the pegu pango [TS]

01:30:50   jailbreak one of those my impression of [TS]

01:30:52   this as somebody who doesn't know [TS]

01:30:53   anything about this is that the way you [TS]

01:30:55   jailbreak is that you basically download [TS]

01:30:57   a close source application from a [TS]

01:31:00   Chinese hacking group that's unsigned [TS]

01:31:02   binary and you tell you and you force [TS]

01:31:04   your mac to run it that's it that's how [TS]

01:31:07   you can help you follow your phone and [TS]

01:31:09   you run this arbitrary code from a [TS]

01:31:11   Chinese hacking group on your Mac that's [TS]

01:31:13   unsafe i did this all on my laptop I [TS]

01:31:15   don't care about because there's no way [TS]

01:31:17   around it on my real computer now it's [TS]

01:31:18   affected your entire network but on the [TS]

01:31:20   bright side your apple TV won't have a [TS]

01:31:22   number after his name anymore because [TS]

01:31:25   they're gonna walk while this malware [TS]

01:31:27   wanders through your network effects [TS]

01:31:28   that just thought that you know and [TS]

01:31:30   drive by the common courtesy it so [TS]

01:31:33   anyway so here I'm like I'm like you [TS]

01:31:35   know drink straight teeth make sure [TS]

01:31:38   they're really need to be doing this for [TS]

01:31:39   like okay y'all run it on the same I [TS]

01:31:41   properly if i invite by any hardware [TS]

01:31:44   that requires some kind of java [TS]

01:31:45   installer I run that on this laptop as [TS]

01:31:48   well it's like it's like my garbage like [TS]

01:31:50   anything that requires like software [TS]

01:31:52   that I don't want anywhere near my real [TS]

01:31:53   computer run on this thing so the [TS]

01:31:55   homepage for your web browser on that [TS]

01:31:57   computer is now yahoo right soldier yeah [TS]

01:32:00   and there's a toolbar yeah anyway so [TS]

01:32:04   yeah ran it and it turns out it's you [TS]

01:32:06   know it's stupid easy and so anyway I [TS]

01:32:08   generated to make launcher children [TS]

01:32:09   whose phone it boots up I i go to cydia [TS]

01:32:12   which is who the the UI for Cydia it's [TS]

01:32:17   it's like when the app store first [TS]

01:32:20   launched people just put random [TS]

01:32:22   parameter [TS]

01:32:22   there's into uikit widgets and just [TS]

01:32:24   spewed them all over the screen that [TS]

01:32:26   cydia still today like it it was combat [TS]

01:32:30   I i posted a screenshot and in the [TS]

01:32:32   release like I can't leave this even [TS]

01:32:34   real like this is this is how this app [TS]

01:32:36   actually looks today anyway it sorry [TS]

01:32:41   jailbreakers he look Wow [TS]

01:32:43   but it's you you have some some [TS]

01:32:45   improvement opportunities in corporate [TS]

01:32:47   suite maybe coaching opportunity mike mo [TS]

01:32:49   put in the parking lot for now okay but [TS]

01:32:50   long story short the files not there and [TS]

01:32:53   I just always tell me and like the [TS]

01:32:56   dialogue is just not there [TS]

01:32:57   and so I and I'm like well maybe like [TS]

01:32:59   people to all things change in iOS 9 [TS]

01:33:01   maybe things will be better on an older [TS]

01:33:03   version but i still need 64 bits and let [TS]

01:33:04   me pull out tips old 5s which has been [TS]

01:33:07   powered off in the closet for like two [TS]

01:33:09   years [TS]

01:33:10   pull that out it's still running ios7 [TS]

01:33:12   great i jailbreak that with another app [TS]

01:33:14   from the pain to hackers but friends [TS]

01:33:16   this is afraid to if they're absolutely [TS]

01:33:19   honest this left because it's a [TS]

01:33:22   different to Jailbreak iOS 7 run that [TS]

01:33:24   turns out not there either and it turns [TS]

01:33:26   out that like apparently dialogues have [TS]

01:33:28   not existed iOS for quite some time [TS]

01:33:30   because they lump them all into one [TS]

01:33:31   giant blob and they look they kind of [TS]

01:33:34   look at that and there's like this cash [TS]

01:33:35   you can try to hack but doesn't really [TS]

01:33:37   work so I'm like this whole thing failed [TS]

01:33:40   just like forget it i found one [TS]

01:33:42   jailbreak appe after much searching I [TS]

01:33:45   found one jailbreak a pin in the [TS]

01:33:46   interesting cydia app quote store where [TS]

01:33:50   it would display the million hours of [TS]

01:33:53   the battery for me and I are good enough [TS]

01:33:55   just run that and I'll i put on the [TS]

01:33:59   iphone 6 now i have an iphone 6 that has [TS]

01:34:02   this this interesting app from this [TS]

01:34:04   interesting app store on it that will [TS]

01:34:06   show me the million our ratings and now [TS]

01:34:08   i can at least like launch the app it's [TS]

01:34:10   start from my testing 12 hours later [TS]

01:34:13   open the app again and see what the [TS]

01:34:14   million power level is the battery and [TS]

01:34:17   do basically a better more precise [TS]

01:34:19   version of the percentage interpolation [TS]

01:34:22   and have you know faster turnaround time [TS]

01:34:24   that's my incredibly long boring story [TS]

01:34:26   about jailbreaking today and i would not [TS]

01:34:28   recommend this to anybody this is I if [TS]

01:34:31   anybody was an easier way that just [TS]

01:34:32   using private api is I could just do in [TS]

01:34:34   develop [TS]

01:34:35   meant that wouldn't involve jailbreaking [TS]

01:34:37   please let me know [TS]

01:34:38   but yeah I don't know yeah I haven't [TS]

01:34:41   jailbroken since I think my 3gs and I [TS]

01:34:43   did it at the time for sbsettings which [TS]

01:34:46   basically was control center long before [TS]

01:34:49   control center existed and it was pretty [TS]

01:34:52   magical but even then I think I only [TS]

01:34:55   have my phone jailbroken for like a [TS]

01:34:57   couple of months or something like that [TS]

01:34:58   because it just felt gross to me and i [TS]

01:35:02   wasn't really gaining anything that [TS]

01:35:04   justified all the icky feelings I had [TS]

01:35:07   but by going through that whole process [TS]

01:35:09   so i can understand i can understand why [TS]

01:35:12   you didn't why you hated every moment of [TS]

01:35:14   it but it's an interesting story to say [TS]

01:35:17   the least the links that we go to adjust [TS]

01:35:19   it i mean i think that the links that a [TS]

01:35:21   good developer will go to to try to [TS]

01:35:24   figure something out again it's only one [TS]

01:35:26   more thing is like if they were just an [TS]

01:35:27   official API even or a developer tool [TS]

01:35:30   that could that you could enable on the [TS]

01:35:31   phone with the problem is like evenly [TS]

01:35:33   put into Xcode you can't run it while [TS]

01:35:36   connecting a little charge so and [TS]

01:35:38   there's no Wi-Fi debugging yet and I [TS]

01:35:40   know those kind of like some support for [TS]

01:35:42   that to make the watch work but it's not [TS]

01:35:44   for phones yet so like there's just like [TS]

01:35:46   there's there's something that there are [TS]

01:35:48   so many failures hear that led me to do [TS]

01:35:50   this and and maybe the answer is I [TS]

01:35:52   should just not care this much which is [TS]

01:35:54   a terrible answer is like how does Apple [TS]

01:35:56   manage their battery usage they probably [TS]

01:35:59   have tools to tell them this kind of [TS]

01:36:01   stuff while the developing core iOS [TS]

01:36:03   functionality and iOS apps like I assume [TS]

01:36:06   people inside Apple have a way to know [TS]

01:36:08   am I making battery life better or worse [TS]

01:36:10   with this change on making this app that [TS]

01:36:12   is probably easier than jailbreaking [TS]

01:36:13   their phones running the cydia app [TS]

01:36:15   called store it in summary these apple [TS]

01:36:18   break down some of these walls where [TS]

01:36:20   makes sense for titles i think Saltine [TS]

01:36:25   fiend is hannah has to win but nothing [TS]

01:36:29   i'm sure was about that the the whole [TS]

01:36:31   first four minutes of the show where [TS]

01:36:32   about that oh yeah totally i really need [TS]

01:36:35   to put some sort of circus County [TS]

01:36:37   prevention on here that they'll just use [TS]

01:36:39   unicode you can't stop them because [TS]

01:36:41   javascript doesn't understand text it [TS]

01:36:43   doesn't understand numbers either try [TS]

01:36:44   going about 53 bidding on [TS]

01:36:46   you're wonderful language did you see [TS]

01:36:48   the Trump programming language in the [TS]

01:36:51   hole was like I only use integers [TS]

01:36:54   because Trump doesn't do anything [TS]

01:36:55   halfway [TS]

01:36:56   but Trump sorry but i think from this [TS]

01:37:00   one is on ya all numbers are strictly [TS]

01:37:02   greater than 1 million there are no [TS]

01:37:06   import statements lot of all coded be [TS]

01:37:08   homegrown speaking making python grade [TS]

01:37:12   again [TS]

01:37:12   oh this is make the visit but I like to [TS]

01:37:17   punch the monkey better than this sounds [TS]

01:37:19   saltines it's your it's cool it's funny [TS]

01:37:22   that it [TS]

01:37:23   no I I think I'm disgusting salt in the [TS]

01:37:27   thing on this show have a night in the [TS]

01:37:29   past I didn't think so I don't think so [TS]

01:37:31   no I think I remember we were talking [TS]

01:37:33   about supertaster stuff right now we're [TS]

01:37:34   talking about interpretation of super [TS]

01:37:36   tastes like that's why I'm able to enjoy [TS]

01:37:38   insulting because i can i can get the [TS]

01:37:40   every other bit overall stats like he's [TS]

01:37:42   assaulted cardboard especially if [TS]

01:37:44   they're stale but there are subtle [TS]

01:37:45   nuances to the flavor of salty and they [TS]

01:37:47   can be enjoyed by people with the the [TS]

01:37:49   very sensitive taste but the weekend is [TS]

01:37:51   so she is far superior and now it's not [TS]

01:37:53   larger less portable pastors Casey [TS]

01:37:55   you're like the master of like junk food [TS]

01:37:57   like how do you not love weekends [TS]

01:37:58   ribbons are not greater than a terrible [TS]

01:38:00   that great the cardboard its tail ones [TS]

01:38:03   the likely chance to look Stace tails vs [TS]

01:38:05   of any cracker or chip our cardboard but [TS]

01:38:08   weekends are three things are like they [TS]

01:38:11   are the pringles of the cracker world in [TS]

01:38:13   and they're just compressed sawdust all [TS]

01:38:15   pringles are magnificent though no [TS]

01:38:17   regular compressed sawdust and so are [TS]

01:38:19   our weapons a pretty sure so I mean it [TS]

01:38:22   could like formulation wise you are [TS]

01:38:23   right the pringles are not like slices [TS]

01:38:25   of potatoes they're like you know [TS]

01:38:26   they're compressed Sounders this is [TS]

01:38:28   basically but that mean that's like [TS]

01:38:31   that's how flower works in every week [TS]

01:38:33   based cracker no no you don't like [TS]

01:38:34   here's the difference you don't just [TS]

01:38:36   take like the idea with pringles is that [TS]

01:38:37   there is like a dehydrated potatoes that [TS]

01:38:40   is in powder form that is merely pressed [TS]

01:38:43   to make it into shipshape it's not as if [TS]

01:38:45   you take flour and water and mix them to [TS]

01:38:47   make a dough and like you know but [TS]

01:38:49   that's what a cracker saltines are legit [TS]

01:38:51   though that is cooked right right there [TS]

01:38:53   cracker right I pretty sure we things [TS]

01:38:56   are dehydrated powdery crap that is [TS]

01:38:58   compressed into [TS]

01:39:00   cracker shape and then covered with salt [TS]

01:39:01   and grease I don't think it's true [TS]

01:39:03   because they are not of uniform shape [TS]

01:39:05   maybe maybe they do maybe they do cook [TS]

01:39:07   them there is an edge and you can like [TS]

01:39:09   some of them will have a slight curl [TS]

01:39:11   down on one side where it looks like and [TS]

01:39:13   and the particle down is slightly burnt [TS]

01:39:16   compared to the rest of the cracker and [TS]

01:39:17   some of the occasion will have a ripple [TS]

01:39:18   also so I do think they're actually [TS]

01:39:20   baking these in big sheets and then [TS]

01:39:22   cutting them out as with any industrial [TS]

01:39:25   food we probably don't want to know how [TS]

01:39:26   these things are actually made you're [TS]

01:39:27   probably not [TS]

01:39:28   yeah I love that you think that that [TS]

01:39:31   your saltines are somehow like made a [TS]

01:39:33   better way than we think I do i do think [TS]

01:39:35   that I really do believe that's [TS]

01:39:36   completely out of it [TS]

01:39:38   the bubbles on top can't fake that [TS]