The Accidental Tech Podcast

00:00:00 ◼   ► oh you're about to get a bunch of snow [TS]

00:00:02 ◼   ► you know where do you for like 30 inches [TS]

00:00:03 ◼   ► would consider that this entire area [TS]

00:00:06 ◼   ► shuts down over about six as we record [TS]

00:00:08 ◼   ► this wednesday evenings now wasn't [TS]

00:00:10 ◼   ► supposed to start until friday and on [TS]

00:00:12 ◼   ► facebook i saw four or five different [TS]

00:00:14 ◼   ► people [TS]

00:00:15 ◼   ► the show images of the grocery store [TS]

00:00:18 ◼   ► bread aisle which is eviscerated the [TS]

00:00:20 ◼   ► baking aisle because hashtag the south [TS]

00:00:23 ◼   ► is got it [TS]

00:00:24 ◼   ► it's just apparently a disaster out [TS]

00:00:26 ◼   ► there and any there's not been a flake [TS]

00:00:28 ◼   ► on the ground as far as I'm aware [TS]

00:00:30 ◼   ► yeah I mean we were supposed to get like [TS]

00:00:32 ◼   ► the tail end of what's hitting you [TS]

00:00:34 ◼   ► so we're supposed to get about a foot [TS]

00:00:35 ◼   ► maybe like at the boat dealers are you [TS]

00:00:37 ◼   ► guys is like a dusting really that's [TS]

00:00:39 ◼   ► that's that's heavy snowfall but it's [TS]

00:00:41 ◼   ► not unusual like that that happens at [TS]

00:00:44 ◼   ► least once or twice every winter and [TS]

00:00:45 ◼   ► it's fine [TS]

00:00:46 ◼   ► however i tried to buy rock salt today [TS]

00:00:49 ◼   ► and they're like there was one kind left [TS]

00:00:53 ◼   ► is the most expensive kind of course and [TS]

00:00:55 ◼   ► it was like the heavy commercial pro [TS]

00:00:57 ◼   ► blend or whatever other like sea salt [TS]

00:00:59 ◼   ► like that [TS]

00:01:01 ◼   ► well you don't use it all you can [TS]

00:01:04 ◼   ► sprinkle it over your uh you know seared [TS]

00:01:06 ◼   ► salmon or whatever [TS]

00:01:07 ◼   ► yeah this the the entire region of here [TS]

00:01:11 ◼   ► is panicking for snow that we get every [TS]

00:01:14 ◼   ► year so I can't even imagine what you [TS]

00:01:16 ◼   ► guys are going through like a people [TS]

00:01:17 ◼   ► underestimate the amount of food in [TS]

00:01:19 ◼   ► their house like the idea is that you [TS]

00:01:20 ◼   ► know the roads will be impassable which [TS]

00:01:22 ◼   ► you know doesn't really ever happen [TS]

00:01:24 ◼   ► maybe by casey well but and then we will [TS]

00:01:25 ◼   ► starve to death in her home because we [TS]

00:01:28 ◼   ► will not have enough nevermind that it [TS]

00:01:29 ◼   ► would take a really long time for most [TS]

00:01:31 ◼   ► people to starve to death without any [TS]

00:01:32 ◼   ► food and you don't worry about water [TS]

00:01:34 ◼   ► because you can always melt snow we [TS]

00:01:35 ◼   ► learned so many things we learned from [TS]

00:01:36 ◼   ► the long dark and so like they run to [TS]

00:01:40 ◼   ► the store today we gotta buy all the [TS]

00:01:41 ◼   ► food because what if we can't get to the [TS]

00:01:43 ◼   ► grocery store for like two days you [TS]

00:01:45 ◼   ► people don't know how long you can you [TS]

00:01:47 ◼   ► live just off the food in your house [TS]

00:01:49 ◼   ► well you see that's you guys you guys [TS]

00:01:50 ◼   ► are prepared for snow [TS]

00:01:52 ◼   ► where's for us I guarantee if we get you [TS]

00:01:54 ◼   ► could live off the food in your house [TS]

00:01:56 ◼   ► for like six months [TS]

00:01:58 ◼   ► no way yes I mean if you planned well [TS]

00:02:01 ◼   ► and probably if I planned well what you [TS]

00:02:03 ◼   ► don't realize how many calories are in [TS]

00:02:05 ◼   ► things like just just a like a box of [TS]

00:02:07 ◼   ► granola bars like added up like a [TS]

00:02:09 ◼   ► hundred calories per bar like how many [TS]

00:02:11 ◼   ► calories do you think you need putting [TS]

00:02:12 ◼   ► nothing would be pleasant the same [TS]

00:02:13 ◼   ► like people are not an imminent dangers [TS]

00:02:15 ◼   ► nevermind like the house next to you has [TS]

00:02:17 ◼   ► people with food in the house next to [TS]

00:02:18 ◼   ► them as people who like we're in [TS]

00:02:20 ◼   ► civilization here people you're not [TS]

00:02:21 ◼   ► going to start that in your home you'll [TS]

00:02:23 ◼   ► be fine but yeah everyone does go to the [TS]

00:02:25 ◼   ► stars [TS]

00:02:25 ◼   ► I mean a lot of it is just not so much [TS]

00:02:28 ◼   ► that you're gonna starve to death but [TS]

00:02:29 ◼   ► let me just get in that one last grocery [TS]

00:02:32 ◼   ► run before it is annoying to drive to [TS]

00:02:34 ◼   ► the grocery store not the roads will be [TS]

00:02:36 ◼   ► impassable but it will be more annoying [TS]

00:02:38 ◼   ► and you know there will be problems [TS]

00:02:40 ◼   ► getting out of the driveway and maybe [TS]

00:02:41 ◼   ► I'll take a while to shovel you know and [TS]

00:02:43 ◼   ► so it's like I let me just do my grocery [TS]

00:02:44 ◼   ► run now and everybody it's like what he [TS]

00:02:46 ◼   ► called it a barrier fence going to help [TS]

00:02:50 ◼   ► me out here Marco why its offense is a [TS]

00:02:52 ◼   ► kind of barrier that is true [TS]

00:02:53 ◼   ► yeah the the mutex thing where everyone [TS]

00:02:55 ◼   ► stacks yeah yeah anyway memory barrier [TS]

00:02:58 ◼   ► yet it just causes all I just causes [TS]

00:03:00 ◼   ► everyone to end up going at the same [TS]

00:03:01 ◼   ► time that looks like people are [TS]

00:03:02 ◼   ► panicking not really it is just taking [TS]

00:03:04 ◼   ► the normally more random distribution of [TS]

00:03:06 ◼   ► their there are supermarket trips and [TS]

00:03:08 ◼   ► putting them all the same day so that [TS]

00:03:09 ◼   ► makes me feel better about humanity [TS]

00:03:11 ◼   ► I think about it that way the reason i [TS]

00:03:13 ◼   ► was preparing for this today and not [TS]

00:03:15 ◼   ► like three days from now when the stuff [TS]

00:03:17 ◼   ► is actually about to hit us is because i [TS]

00:03:19 ◼   ► feel like i'm about to get really sick [TS]

00:03:20 ◼   ► because this is everything going around [TS]

00:03:22 ◼   ► my family so I'm starting to feel it so [TS]

00:03:24 ◼   ► I'm thinking I need to stock up on food [TS]

00:03:27 ◼   ► to get me through being sick at the same [TS]

00:03:30 ◼   ► time everyone else is thinking to stock [TS]

00:03:32 ◼   ► up on food to get through the apocalypse [TS]

00:03:34 ◼   ► to stay at home and eat saltine crackers [TS]

00:03:36 ◼   ► you can live for weeks on but [TS]

00:03:37 ◼   ► everybody's saltines are always stale [TS]

00:03:39 ◼   ► doesn't matter if you still think still [TS]

00:03:41 ◼   ► are life-giving but nobody nobody ever [TS]

00:03:44 ◼   ► needs saltines enough to 24 their [TS]

00:03:47 ◼   ► saltines to be fresh [TS]

00:03:48 ◼   ► everybody needs saltines like twice a [TS]

00:03:50 ◼   ► year so everyone's saltines at any given [TS]

00:03:52 ◼   ► time are stale [TS]

00:03:53 ◼   ► I used to be quite a Saltine but I'm now [TS]

00:03:55 ◼   ► I'm never going to get when you when you [TS]

00:03:58 ◼   ► buy them from the store [TS]

00:04:00 ◼   ► I'm now convinced they're stale like in [TS]

00:04:01 ◼   ► the store because a few times i bought [TS]

00:04:03 ◼   ► like a brand new package of them [TS]

00:04:05 ◼   ► intending to use them for soup like as [TS]

00:04:07 ◼   ► you do and open them up and like these [TS]

00:04:09 ◼   ► are already still how is that even [TS]

00:04:10 ◼   ► possible i feel like just you know being [TS]

00:04:12 ◼   ► one of those old people and returning to [TS]

00:04:13 ◼   ► the supermarket and I picked these [TS]

00:04:15 ◼   ► things off your shelf and they're [TS]

00:04:16 ◼   ► already still i would i would love to [TS]

00:04:19 ◼   ► just go shopping with you sometime [TS]

00:04:21 ◼   ► Amanda [TS]

00:04:23 ◼   ► it's amazing what at any there are so [TS]

00:04:26 ◼   ► many better crackers wheat thins are way [TS]

00:04:27 ◼   ► better now all things with the only [TS]

00:04:30 ◼   ► cracker in my house when I was a kid so [TS]

00:04:31 ◼   ► that's what I had but I could you know I [TS]

00:04:34 ◼   ► don't need them anymore but i did back [TS]

00:04:36 ◼   ► in the day when salty Pickens Rob road [TS]

00:04:41 ◼   ► into tell us and i feel like i've seen [TS]

00:04:44 ◼   ► some conflicting information about this [TS]

00:04:47 ◼   ► but the general theme seems to be true [TS]

00:04:49 ◼   ► that at the very least the imac [TS]

00:04:52 ◼   ► trapezoidal boxes are in fact ship [TS]

00:04:56 ◼   ► I'm sorry are stored yellow upside down [TS]

00:05:00 ◼   ► and then right side upside down right [TS]

00:05:01 ◼   ► side up and so Robert and said as a [TS]

00:05:03 ◼   ► former apple store employee i can tell [TS]

00:05:05 ◼   ► you that I max are stacked in on the [TS]

00:05:07 ◼   ► shelves in the right side up upside-down [TS]

00:05:09 ◼   ► fashion they are not however ship this [TS]

00:05:11 ◼   ► way when the computer shipped each one [TS]

00:05:12 ◼   ► is in the standard cardboard box like [TS]

00:05:13 ◼   ► every other project product for secrecy [TS]

00:05:15 ◼   ► i gotta tell you mine was shipped to me [TS]

00:05:18 ◼   ► which may be different than the stores [TS]

00:05:20 ◼   ► it was a standard cardboard box up in [TS]

00:05:22 ◼   ► that it was unmarked on the outside but [TS]

00:05:24 ◼   ► it was the same basic shape anyway Rob [TS]

00:05:26 ◼   ► continues they don't care how many [TS]

00:05:27 ◼   ► computers can fit in the truck they [TS]

00:05:29 ◼   ► however they do care about how many [TS]

00:05:30 ◼   ► computers can be stacked on the shelves [TS]

00:05:31 ◼   ► in the back where there's already not a [TS]

00:05:33 ◼   ► lot of room now as some people sent [TS]

00:05:35 ◼   ► pictures as well like a pallet of imax [TS]

00:05:37 ◼   ► showing them alternating even the palate [TS]

00:05:39 ◼   ► was weird like the one photo we had it [TS]

00:05:41 ◼   ► did show them saving space belt and they [TS]

00:05:43 ◼   ► weren't upset i'm right setup they were [TS]

00:05:44 ◼   ► like laying laying flat you know [TS]

00:05:46 ◼   ► pointing left and right but then [TS]

00:05:48 ◼   ► sometimes on some layers of the palette [TS]

00:05:49 ◼   ► there would be like these filler blocks [TS]

00:05:53 ◼   ► feel like because I guess it didn't work [TS]

00:05:54 ◼   ► out to be completely flat so that there [TS]

00:05:56 ◼   ► were these these trying these triangular [TS]

00:05:58 ◼   ► filler regions it's very strange anyway [TS]

00:06:01 ◼   ► it was like all it's like we're like he [TS]

00:06:02 ◼   ► put like the UK keyboards [TS]

00:06:04 ◼   ► yeah you said throwing the mighty mice [TS]

00:06:06 ◼   ► in there the they come with the mice you [TS]

00:06:08 ◼   ► don't need that but it's like where you [TS]

00:06:09 ◼   ► like the the things that that not [TS]

00:06:11 ◼   ► everyone needs so you put the UK [TS]

00:06:13 ◼   ► keyboard maybe the trackpad yeah you put [TS]

00:06:16 ◼   ► it start with ipod Sox anyway is it [TS]

00:06:18 ◼   ► seemed clear that at the very least in [TS]

00:06:20 ◼   ► the back of the apple stores where [TS]

00:06:21 ◼   ► there's not a lot of room because i have [TS]

00:06:23 ◼   ► tons of stuff back there I'm sure they [TS]

00:06:24 ◼   ► definitely pack them in like that and I [TS]

00:06:26 ◼   ► imagine a lot of them are ship like that [TS]

00:06:27 ◼   ► but apparently not all enough [TS]

00:06:30 ◼   ► alright moving on a joe massey Lottie i [TS]

00:06:32 ◼   ► hope i pronounced that right [TS]

00:06:34 ◼   ► Rodan and he said casey discuss how [TS]

00:06:36 ◼   ► Moxon Swift can only be created the [TS]

00:06:38 ◼   ► language allows them i disagree that [TS]

00:06:40 ◼   ► mocks can only be created by subclassing [TS]

00:06:42 ◼   ► actually i think that is an anti-pattern [TS]

00:06:43 ◼   ► he continued mocks me created by having [TS]

00:06:46 ◼   ► the class conform to a protocol or if [TS]

00:06:48 ◼   ► you're a c-sharp guy like me and [TS]

00:06:49 ◼   ► interface this can be done inside your [TS]

00:06:51 ◼   ► own framework in for apples as well for [TS]

00:06:53 ◼   ► example you can box and mock nsurl [TS]

00:06:55 ◼   ► session by adding a new protocol URL [TS]

00:06:57 ◼   ► session then be a protocol extensions [TS]

00:06:59 ◼   ► you can have nsurl session conform to [TS]

00:07:01 ◼   ► your framework as long as you keep the [TS]

00:07:03 ◼   ► method signatures the same Swift will [TS]

00:07:04 ◼   ► compile without issue i wrote about this [TS]

00:07:06 ◼   ► extensively on my blog and we will put a [TS]

00:07:08 ◼   ► link in the show notes i believe i don't [TS]

00:07:10 ◼   ► think that's entirely accurate what I [TS]

00:07:12 ◼   ► said what I said was that it's really a [TS]

00:07:14 ◼   ► lot easier if you do interface or [TS]

00:07:16 ◼   ► protocol review program two interfaces [TS]

00:07:18 ◼   ► or protocols because then mocking [TS]

00:07:20 ◼   ► becomes a lot easier and I said that to [TS]

00:07:22 ◼   ► Joe privately in an email he actually [TS]

00:07:24 ◼   ► just wrote back and said in so many [TS]

00:07:26 ◼   ► words yeah you know you were on the same [TS]

00:07:27 ◼   ► page [TS]

00:07:28 ◼   ► actually let me read from his email [TS]

00:07:30 ◼   ► designed to interface was great until [TS]

00:07:31 ◼   ► you end up with interfaces are protocols [TS]

00:07:33 ◼   ► with a single and implementation your [TS]

00:07:35 ◼   ► production code switch solution proposed [TS]

00:07:37 ◼   ► almost forces this not sure if this is [TS]

00:07:39 ◼   ► tangential to the initial argument but [TS]

00:07:41 ◼   ► it's something i'm struggling with which [TS]

00:07:42 ◼   ► is a very fair point there's a lot of [TS]

00:07:43 ◼   ► times that I've written two interfaces [TS]

00:07:45 ◼   ► specifically to enable really easy [TS]

00:07:47 ◼   ► mocking for my unit tests but in my [TS]

00:07:50 ◼   ► actual code there's only one [TS]

00:07:52 ◼   ► implementation of that interface and [TS]

00:07:53 ◼   ► that's the 1i use so it's a little bit [TS]

00:07:56 ◼   ► weird and dodgy but you can check out [TS]

00:07:57 ◼   ► his blog post and kind of see for [TS]

00:07:59 ◼   ► yourself [TS]

00:08:00 ◼   ► yeah I would forget about protocol [TS]

00:08:01 ◼   ► extensions like has this clear that i [TS]

00:08:03 ◼   ► actually using swifter just reading back [TS]

00:08:05 ◼   ► and I'm mailing list like oh yeah [TS]

00:08:06 ◼   ► protocol extensions they're neat they're [TS]

00:08:08 ◼   ► useful even those whole sessions that we [TS]

00:08:09 ◼   ► don't see about them they're already [TS]

00:08:10 ◼   ► like it's just if you're not used to [TS]

00:08:12 ◼   ► working that we're thinking in that way [TS]

00:08:13 ◼   ► just you know not didn't occur to me but [TS]

00:08:16 ◼   ► yet that's that's totally possible [TS]

00:08:17 ◼   ► that's the way to do it and I did I [TS]

00:08:19 ◼   ► wouldn't bother me if I had a thing with [TS]

00:08:21 ◼   ► only one implementation I wouldn't [TS]

00:08:23 ◼   ► bother me at all [TS]

00:08:24 ◼   ► yeah i mean in my extensive experience [TS]

00:08:26 ◼   ► with both swim and marks and general [TS]

00:08:31 ◼   ► testing [TS]

00:08:32 ◼   ► I agree thanks Marco [TS]

00:08:36 ◼   ► go team alright we have a lot of [TS]

00:08:39 ◼   ► follow-up about blue light and a lot of [TS]

00:08:42 ◼   ► a lot of people have written about this [TS]

00:08:44 ◼   ► I don't think I'm the best of the three [TS]

00:08:47 ◼   ► of us to summarize this so I don't know [TS]

00:08:48 ◼   ► if one of you wants to [TS]

00:08:49 ◼   ► take the following handle this for [TS]

00:08:51 ◼   ► watching because because it was what I [TS]

00:08:53 ◼   ► said that was partially and it's not [TS]

00:08:55 ◼   ► entirely wrong [TS]

00:08:56 ◼   ► so basically last last we talking about [TS]

00:08:59 ◼   ► the flux / night shift claims of blue [TS]

00:09:05 ◼   ► light at night being bad for your sleep [TS]

00:09:08 ◼   ► quality i had said that I was not able [TS]

00:09:10 ◼   ► to find in my research before the show I [TS]

00:09:12 ◼   ► was not able to find connections that [TS]

00:09:14 ◼   ► said blue light specifically was bad but [TS]

00:09:17 ◼   ► I was finding was saying that just like [TS]

00:09:19 ◼   ► a bright light was bad and that [TS]

00:09:21 ◼   ► negatively affects the quality but the [TS]

00:09:23 ◼   ► blue light didn't seem to be anything [TS]

00:09:24 ◼   ► special [TS]

00:09:25 ◼   ► turns out that's totally wrong but [TS]

00:09:27 ◼   ► there's actually quite a bit of evidence [TS]

00:09:29 ◼   ► to suggest that all brightness of light [TS]

00:09:33 ◼   ► does negatively affect your sleep [TS]

00:09:35 ◼   ► quality by basically trick your body [TS]

00:09:37 ◼   ► into not producing melatonin I believe [TS]

00:09:40 ◼   ► because you're part of sleep cycle and [TS]

00:09:42 ◼   ► everything and it doesn't produce enough [TS]

00:09:43 ◼   ► of it doesn't produce it correctly or [TS]

00:09:45 ◼   ► tricks the circadian rhythms are some [TS]

00:09:47 ◼   ► stuff is way above way above our pay [TS]

00:09:49 ◼   ► grade here but looking at any kind of [TS]

00:09:51 ◼   ► bright light before bed will cause this [TS]

00:09:53 ◼   ► problem but the there's a point in the [TS]

00:09:56 ◼   ► blue spectrum in fact that we don't know [TS]

00:09:59 ◼   ► from from dr. Todd stefancik was very [TS]

00:10:02 ◼   ► specifically identified it there because [TS]

00:10:03 ◼   ► there's a there's a there's there are [TS]

00:10:05 ◼   ► three different kinds of things i think [TS]

00:10:06 ◼   ► the rods and cones in the aisles there's [TS]

00:10:08 ◼   ► also there's a third kind of kind of [TS]

00:10:10 ◼   ► light-sensitive cells thing back there [TS]

00:10:13 ◼   ► that is specifically not for vision but [TS]

00:10:17 ◼   ► it's it's to regulate this melatonin [TS]

00:10:19 ◼   ► type thing for the sleep cycle and for [TS]

00:10:21 ◼   ► the for the circadian rhythms and all [TS]

00:10:23 ◼   ► the stuff please forgive me for [TS]

00:10:24 ◼   ► butchering this but anyway this third [TS]

00:10:27 ◼   ► kind of of light receptor back in your [TS]

00:10:29 ◼   ► in our eyes [TS]

00:10:30 ◼   ► it has a peak sensitivity at 479 [TS]

00:10:33 ◼   ► nanometers which is so it's basically [TS]

00:10:36 ◼   ► the shade of blue and that is like the [TS]

00:10:38 ◼   ► peak sensitivity so that if you get a [TS]

00:10:41 ◼   ► lot of light on that it activates the [TS]

00:10:42 ◼   ► cells the most and that inhibits the [TS]

00:10:45 ◼   ► melatonin and everything else into into [TS]

00:10:47 ◼   ► like telling your body hates time for [TS]

00:10:48 ◼   ► sleep but it isn't this like narrow [TS]

00:10:51 ◼   ► window where if you just don't see that [TS]

00:10:53 ◼   ► shade you're fine that she just the peak [TS]

00:10:56 ◼   ► of sensitivity and as you get further [TS]

00:10:58 ◼   ► away from that wavelength in either [TS]

00:11:00 ◼   ► direction sensitivity drops [TS]

00:11:03 ◼   ► it still works so if you if you reduce [TS]

00:11:06 ◼   ► the blue area of the blue range of the [TS]

00:11:10 ◼   ► spectrum you can see more brightness [TS]

00:11:13 ◼   ► without it being a problem whereas if we [TS]

00:11:16 ◼   ► see so if you see like if if brightness [TS]

00:11:18 ◼   ► is fixed seeing blue is worse than [TS]

00:11:20 ◼   ► seeing other colors you know for [TS]

00:11:22 ◼   ► therefore they're far away from that but [TS]

00:11:24 ◼   ► you still ideally should be lowering the [TS]

00:11:26 ◼   ► entire light level that's that's [TS]

00:11:28 ◼   ► basically just a bit so that overall [TS]

00:11:30 ◼   ► brightness is a problem but you're extra [TS]

00:11:32 ◼   ► sensitive to this to the blue region at [TS]

00:11:35 ◼   ► night was another another doctor [TS]

00:11:37 ◼   ► professor of neurology it was more kinda [TS]

00:11:40 ◼   ► we said that you basically got it [TS]

00:11:42 ◼   ► exactly right but the same thing you [TS]

00:11:43 ◼   ► know that light can just a circadian [TS]

00:11:45 ◼   ► rhythms but there's a particular [TS]

00:11:46 ◼   ► sensitivity to the blue light lots of [TS]

00:11:48 ◼   ► people sent us the study showing the [TS]

00:11:49 ◼   ► particular sensitivity the blue light [TS]

00:11:50 ◼   ► but that all I'd counts for that this [TS]

00:11:54 ◼   ► had one extra little nugget of the [TS]

00:11:55 ◼   ► saying that [TS]

00:11:55 ◼   ► another benefit of reducing the amount [TS]

00:11:57 ◼   ► of blue light at night time is it helps [TS]

00:12:00 ◼   ► the rods and your eyes they adapted to [TS]

00:12:01 ◼   ► the dark that way when you look up from [TS]

00:12:04 ◼   ► the screen like trip over something in [TS]

00:12:05 ◼   ► your dark house yet and that he'd be he [TS]

00:12:08 ◼   ► likened it to like like why is why i [TS]

00:12:10 ◼   ► like the military stuff is all like red [TS]

00:12:12 ◼   ► light allegedly was what is that true or [TS]

00:12:14 ◼   ► is that a minute i always thought that [TS]

00:12:14 ◼   ► might have been a metal now we have a [TS]

00:12:16 ◼   ► professor of neurology says it's true so [TS]

00:12:18 ◼   ► it's probably true that no I can tell [TS]

00:12:20 ◼   ► you i have been on a military vessel [TS]

00:12:23 ◼   ► when it was out at night and I can [TS]

00:12:24 ◼   ► absolutely tell you with for a fact that [TS]

00:12:26 ◼   ► is true so was everyone just fall asleep [TS]

00:12:29 ◼   ► all-timer know what I mean is that [TS]

00:12:31 ◼   ► there's red everywhere it is keeping [TS]

00:12:33 ◼   ► your eyes adjusted the same as the [TS]

00:12:35 ◼   ► pirate eye patch all over again [TS]

00:12:36 ◼   ► you know the what pirate eye patch [TS]

00:12:39 ◼   ► come on people is that like would you [TS]

00:12:41 ◼   ► close one eye when you go to the [TS]

00:12:42 ◼   ► bathroom and nights them you can open it [TS]

00:12:43 ◼   ► when you turn the light off and see your [TS]

00:12:44 ◼   ► way back [TS]

00:12:45 ◼   ► yes why the Pirates of the eyepatch so [TS]

00:12:47 ◼   ► when they go belowdecks where there's no [TS]

00:12:48 ◼   ► lights because there's an electricity on [TS]

00:12:50 ◼   ► their pirate ships they could flip up [TS]

00:12:52 ◼   ► the eye patch and that i can adjust to [TS]

00:12:54 ◼   ► the dark and i can see better [TS]

00:12:55 ◼   ► I didn't know that thats crazy if I when [TS]

00:12:57 ◼   ► I all I didn't I had no idea never [TS]

00:13:00 ◼   ► thought about a pirate needing an eye [TS]

00:13:01 ◼   ► patch before that parents there to the [TS]

00:13:03 ◼   ► saltines lot of parkour oh yeah our [TS]

00:13:09 ◼   ► first sponsor this week is fracture [TS]

00:13:11 ◼   ► fracture prints photos in vivid color [TS]

00:13:14 ◼   ► directly on glass [TS]

00:13:16 ◼   ► yes go to fracture me calm and use code [TS]

00:13:19 ◼   ► ATP 10 to get ten percent off with these [TS]

00:13:22 ◼   ► prints colors pop like you won't believe [TS]

00:13:24 ◼   ► this is true [TS]

00:13:26 ◼   ► photo printing on these nice thin [TS]

00:13:29 ◼   ► lightweight pieces of glass so they hang [TS]

00:13:31 ◼   ► on the wall edge-to-edge print it and [TS]

00:13:33 ◼   ► you don't frame them like they are their [TS]

00:13:35 ◼   ► own thing you don't need to frame them [TS]

00:13:36 ◼   ► and so you just get this its complete [TS]

00:13:39 ◼   ► thing you put on the wall and it looks [TS]

00:13:41 ◼   ► modern it looks clean it looks bold just [TS]

00:13:44 ◼   ► little biggest look great we have tons [TS]

00:13:46 ◼   ► of around her house the gray we get them [TS]

00:13:47 ◼   ► as gifts for people also and people of [TS]

00:13:50 ◼   ► these things comes on the solid backing [TS]

00:13:52 ◼   ► is ready to mount right out of the box [TS]

00:13:53 ◼   ► it's all very affordable price started [TS]

00:13:55 ◼   ► just fifteen dollars for a small square [TS]

00:13:57 ◼   ► suitable for like an Instagram for [TS]

00:13:59 ◼   ► instance about five by five I think [TS]

00:14:01 ◼   ► something like that [TS]

00:14:02 ◼   ► fifteen bucks for the small square and [TS]

00:14:04 ◼   ► of course as make fantastic gifts for [TS]

00:14:06 ◼   ► family friends and loved ones the [TS]

00:14:08 ◼   ► perfect way to celebrate a shared memory [TS]

00:14:09 ◼   ► with something that is also unique and [TS]

00:14:11 ◼   ► modern gift by itself and by the way [TS]

00:14:13 ◼   ► valentine's Day is right around the [TS]

00:14:15 ◼   ► corner why not give a gift that says [TS]

00:14:16 ◼   ► something flowers and chocolate can't [TS]

00:14:18 ◼   ► each fracture is hand assembled and [TS]

00:14:20 ◼   ► check for quality by their small team in [TS]

00:14:21 ◼   ► gainesville florida and its final change [TS]

00:14:23 ◼   ► needed another reason to buy one besides [TS]

00:14:25 ◼   ► than being responder than me tell you [TS]

00:14:26 ◼   ► that they're very good you can get ten [TS]

00:14:28 ◼   ► percent off with code ATP 10 go to [TS]

00:14:30 ◼   ► fracture me com check it out now [TS]

00:14:33 ◼   ► thanks a lot to fracture for sponsoring [TS]

00:14:34 ◼   ► our show so we should probably do a [TS]

00:14:37 ◼   ► little bit of follow-up about my imac so [TS]

00:14:41 ◼   ► where we last left our hero he had a [TS]

00:14:44 ◼   ► completely dead eye mac that he could [TS]

00:14:47 ◼   ► not resuscitate in the genius bar [TS]

00:14:49 ◼   ► appointment for I think the following [TS]

00:14:50 ◼   ► day on that bombshell on that bombshell [TS]

00:14:52 ◼   ► right in talking with the another friend [TS]

00:14:55 ◼   ► of mine he pointed out to me you know [TS]

00:14:58 ◼   ► you could just return this and I thought [TS]

00:15:00 ◼   ► you know what I shall I think we talked [TS]

00:15:02 ◼   ► about on the show actually and I thought [TS]

00:15:03 ◼   ► you know what i am going to return it [TS]

00:15:05 ◼   ► because this thing is going to be [TS]

00:15:06 ◼   ► forever tainted in my mind if I try to [TS]

00:15:08 ◼   ► get it repaired and they have to crack [TS]

00:15:10 ◼   ► it open so the following day I cancelled [TS]

00:15:12 ◼   ► my genius bar appointment i went and [TS]

00:15:14 ◼   ► returned it and I boxed it up all nicely [TS]

00:15:17 ◼   ► in the retail box the trapezoidal retail [TS]

00:15:20 ◼   ► box I've done what I could to get it all [TS]

00:15:21 ◼   ► back together as cleanly as I possibly [TS]

00:15:23 ◼   ► could I brought it into the store and [TS]

00:15:25 ◼   ► the gentleman on this on the store floor [TS]

00:15:27 ◼   ► what happened to walk up to said okay I [TS]

00:15:29 ◼   ► can handle that return for you you know [TS]

00:15:31 ◼   ► why you're turning it over it's [TS]

00:15:32 ◼   ► basically do a oh that sucks okay no [TS]

00:15:34 ◼   ► worries [TS]

00:15:35 ◼   ► alright i just got you open it up and [TS]

00:15:37 ◼   ► confirm the serial number to make sure [TS]

00:15:39 ◼   ► you know this now I'm kind of feeling in [TS]

00:15:41 ◼   ► the lengths but to make sure that you're [TS]

00:15:42 ◼   ► not doing a bait-and-switch or anything [TS]

00:15:43 ◼   ► like that so he says I'm going to open [TS]

00:15:45 ◼   ► it up and take it out i'm gonna turn it [TS]

00:15:47 ◼   ► on [TS]

00:15:47 ◼   ► oh because he wanted to go into like [TS]

00:15:50 ◼   ► about my mac in see you then and see the [TS]

00:15:53 ◼   ► serial number and realized hmm that's [TS]

00:15:56 ◼   ► not going to work now is it [TS]

00:15:58 ◼   ► he starts looking and I start looking on [TS]

00:16:01 ◼   ► the back of the mac trying to find a [TS]

00:16:03 ◼   ► printed serial number and me having [TS]

00:16:04 ◼   ► never owned an imac before I had assumed [TS]

00:16:06 ◼   ► that's where it would be [TS]

00:16:08 ◼   ► it's not he goes and takes this thing to [TS]

00:16:11 ◼   ► the back to where like I guess the [TS]

00:16:12 ◼   ► off-duty geniuses are maybe some of the [TS]

00:16:14 ◼   ► on-duty geniuses to try to get them to [TS]

00:16:16 ◼   ► help him figure out where the craft [TS]

00:16:18 ◼   ► serial number is do either of you guys [TS]

00:16:20 ◼   ► know where the serial number on the imax [TS]

00:16:22 ◼   ► are a little metal plate on the [TS]

00:16:24 ◼   ► dashboard we know where to find a higher [TS]

00:16:27 ◼   ► pressure now we know where to find that [TS]

00:16:29 ◼   ► the number of members and all sorts of [TS]

00:16:30 ◼   ► weird places there are no I i would [TS]

00:16:32 ◼   ► imagine my I mean like where could it [TS]

00:16:35 ◼   ► possibly be right the only place you [TS]

00:16:36 ◼   ► could possibly be is what opens up on [TS]

00:16:38 ◼   ► the imac it's the memory [TS]

00:16:40 ◼   ► door opens up right that's the only [TS]

00:16:42 ◼   ► thing that opens and other than that i'm [TS]

00:16:43 ◼   ► sure it's printed somewhere like on the [TS]

00:16:45 ◼   ► motherboard or whatever but you gotta [TS]

00:16:46 ◼   ► take the whole thing apart to see that [TS]

00:16:47 ◼   ► too and I wouldn't think it'd be in the [TS]

00:16:48 ◼   ► memory door because I mean that you can [TS]

00:16:50 ◼   ► take off so that's that's no good i [TS]

00:16:52 ◼   ► would i would guess it's printed [TS]

00:16:53 ◼   ► somewhere on the metal but God knows [TS]

00:16:55 ◼   ► where I mean well that's the thing so I [TS]

00:16:58 ◼   ► didn't know any better have never had an [TS]

00:16:59 ◼   ► imac it turns out on the bottom of the [TS]

00:17:01 ◼   ► foot sneaky was it is it was a sticker [TS]

00:17:04 ◼   ► on the bottle of water retention to the [TS]

00:17:05 ◼   ► metal and i believe it was printed on [TS]

00:17:07 ◼   ► the metal though i don't recall off the [TS]

00:17:08 ◼   ► top of my head and what I'm like that [TS]

00:17:10 ◼   ► just occurred to me just this moment how [TS]

00:17:12 ◼   ► does that work for like snails imac that [TS]

00:17:14 ◼   ► had the visa mount good question [TS]

00:17:16 ◼   ► it's maybe it's on the Mount itself [TS]

00:17:18 ◼   ► because like there is like a little [TS]

00:17:19 ◼   ► thing back there that would have [TS]

00:17:20 ◼   ► amounted it's gonna be in more than one [TS]

00:17:22 ◼   ► place but either way so that took a few [TS]

00:17:25 ◼   ► minutes to get through which was not a [TS]

00:17:26 ◼   ► big deal i mean i was just as confused [TS]

00:17:28 ◼   ► as the dude was and you know perhaps the [TS]

00:17:30 ◼   ► guy should have known it but I mean I [TS]

00:17:32 ◼   ► didn't so I can't really blame him [TS]

00:17:35 ◼   ► so anyway so it ended up that they [TS]

00:17:38 ◼   ► returned it no questions asked [TS]

00:17:40 ◼   ► and you know once they had somehow [TS]

00:17:42 ◼   ► someway confirm the serial number and [TS]

00:17:45 ◼   ► then I had already at that point ordered [TS]

00:17:48 ◼   ► a new one and the other thing that I [TS]

00:17:51 ◼   ► wanted to tell you guys about which was [TS]

00:17:52 ◼   ► a new discovery for me did you know [TS]

00:17:55 ◼   ► about expedited shipping on the apple [TS]

00:17:57 ◼   ► store is is this one when we were [TS]

00:18:00 ◼   ► yelling at you last week like to pick [TS]

00:18:02 ◼   ► the expensive shipping whenever if i'm [TS]

00:18:04 ◼   ► buying something they cost like multiple [TS]

00:18:05 ◼   ► thousands of dollars and I can get it [TS]

00:18:07 ◼   ► like next day for like an extra 40 bucks [TS]

00:18:10 ◼   ► i will even though it makes no sense i [TS]

00:18:12 ◼   ► would I don't do that in normal stuff it [TS]

00:18:14 ◼   ► was 40 bucks to get like a shirt the [TS]

00:18:16 ◼   ► next day I wouldn't do it but for some [TS]

00:18:18 ◼   ► reason that doesn't get the psychology [TS]

00:18:20 ◼   ► of like the relative pricing works out [TS]

00:18:21 ◼   ► pricing psychology that's how they [TS]

00:18:22 ◼   ► charge you 250 dollars floor mats your [TS]

00:18:24 ◼   ► car you're like whatever [TS]

00:18:26 ◼   ► exactly yeah it's like if it's like 40 [TS]

00:18:28 ◼   ► bucks to get my awesome new computer a [TS]

00:18:29 ◼   ► day earlier i'll usually do it's like [TS]

00:18:31 ◼   ► that's like the cherry on top [TS]

00:18:33 ◼   ► you know so i didn't know that this I [TS]

00:18:35 ◼   ► knew that I could do faster shipping but [TS]

00:18:37 ◼   ► I didn't look into how much it was well [TS]

00:18:39 ◼   ► now i'm seriously impatient because i [TS]

00:18:41 ◼   ► just returned that the beautiful 5k imac [TS]

00:18:43 ◼   ► that I was waiting for for a week as i [TS]

00:18:46 ◼   ► watched in march across the country on [TS]

00:18:47 ◼   ► fedex ground and this time I was like [TS]

00:18:50 ◼   ► you know what i'm going to do expanded [TS]

00:18:51 ◼   ► expedited shipping aren't expecting that [TS]

00:18:53 ◼   ► this like 20 pound box would be fifty or [TS]

00:18:55 ◼   ► hundred bucks [TS]

00:18:56 ◼   ► it was $42 to your point Marco $42 and [TS]

00:19:02 ◼   ► the best part was it arrived at eight [TS]

00:19:04 ◼   ► thirty in the morning at my doorstep [TS]

00:19:07 ◼   ► pro tip if you're going to buy a mac [TS]

00:19:08 ◼   ► from apple and you're not going to get [TS]

00:19:10 ◼   ► it retail like a built in order for [TS]

00:19:11 ◼   ► example definitely definitely definitely [TS]

00:19:13 ◼   ► do the expedited shipping is that really [TS]

00:19:16 ◼   ► a pro tip because I think Marco just [TS]

00:19:17 ◼   ► outlined is the illogical pricing [TS]

00:19:21 ◼   ► psychology that makes you think that's a [TS]

00:19:23 ◼   ► good deal when in reality you could take [TS]

00:19:25 ◼   ► those 42 bucks and spend it on lots of [TS]

00:19:27 ◼   ► other things like it's 42 it's the same [TS]

00:19:29 ◼   ► size as if you paid forty dollars to [TS]

00:19:31 ◼   ► ship end your house but you would never [TS]

00:19:32 ◼   ► do because the pen costs two bucks but [TS]

00:19:34 ◼   ► when you're shipping the expensive [TS]

00:19:35 ◼   ► computer somehow about $42 shipping is [TS]

00:19:38 ◼   ► totally worth it so i would say get some [TS]

00:19:40 ◼   ► books on Zen Buddhism from library [TS]

00:19:41 ◼   ► something and learn some patience and [TS]

00:19:43 ◼   ► then shipping up because $42 the same [TS]

00:19:47 ◼   ► size no matter what it's attached to [TS]

00:19:49 ◼   ► who in their right mind would pay forty [TS]

00:19:51 ◼   ► dollars shipping to get a packet of [TS]

00:19:53 ◼   ► saltines [TS]

00:19:54 ◼   ► from amazon nobody would but my manager [TS]

00:19:56 ◼   ► $42 and you waited four days for it [TS]

00:19:59 ◼   ► anyway because you have to spend the [TS]

00:20:00 ◼   ► weekend terrible nobody like saltines [TS]

00:20:03 ◼   ► enough to ever do that and also if you [TS]

00:20:05 ◼   ► ever want saltines you're probably [TS]

00:20:07 ◼   ► within 50 feet of a store that has some [TS]

00:20:09 ◼   ► 12 month old saltines on the shelf [TS]

00:20:11 ◼   ► I'm just saying $42 does not change size [TS]

00:20:13 ◼   ► when you put it next to the price of an [TS]

00:20:14 ◼   ► expensive computer all the latest for me [TS]

00:20:17 ◼   ► and I think for Marco too damn it wasn't [TS]

00:20:19 ◼   ► worth it because my god i'm so glad i [TS]

00:20:21 ◼   ► did that it's just it's like a little [TS]

00:20:23 ◼   ► like a little touch of luxury [TS]

00:20:25 ◼   ► you know like it get it get the extra [TS]

00:20:27 ◼   ► legroom seat on the plane [TS]

00:20:28 ◼   ► yeah you know that's 17 inches of luxury [TS]

00:20:30 ◼   ► don't count that $42 quick shipping did [TS]

00:20:33 ◼   ► you spend a lot of time convincing [TS]

00:20:34 ◼   ► yourself to do nice things for yourself [TS]

00:20:36 ◼   ► buying yourself fancy things that seems [TS]

00:20:38 ◼   ► like a skill we all have we're all [TS]

00:20:39 ◼   ► really good at I can't do this you have [TS]

00:20:43 ◼   ► seminars it Marco said you in the past [TS]

00:20:45 ◼   ► year the best worst influence anyway my [TS]

00:20:48 ◼   ► seminar totally have extra legroom seats [TS]

00:20:49 ◼   ► at the front for an extra twenty twenty [TS]

00:20:51 ◼   ► bucks so I have talking to you right now [TS]

00:20:56 ◼   ► from a 5k retina imac this thing is [TS]

00:21:00 ◼   ► magnificent [TS]

00:21:02 ◼   ► to recap i had bought the mid-range one [TS]

00:21:04 ◼   ► because it was the crummiest one that [TS]

00:21:07 ◼   ► could support the one terabyte SSD which [TS]

00:21:10 ◼   ► is what I got I got it with eight gigs [TS]

00:21:12 ◼   ► of ram and then immediately for this one [TS]

00:21:15 ◼   ► had put in 32 gigs or a other world [TS]

00:21:18 ◼   ► computing mac sales whatever they call [TS]

00:21:19 ◼   ► themselves ram so it's a one terabyte [TS]

00:21:22 ◼   ► drive 32 gigs ram the 4 gigahertz [TS]

00:21:24 ◼   ► processor and i'm in love couple of [TS]

00:21:27 ◼   ► quick immediate thoughts for those who [TS]

00:21:29 ◼   ► may be like me and leading a laptop [TS]

00:21:31 ◼   ► behind or considering leaving a laptop [TS]

00:21:33 ◼   ► behind [TS]

00:21:34 ◼   ► oh my god 27 inches is magnificent and i [TS]

00:21:37 ◼   ► have never looked at my 15 inch mac pro [TS]

00:21:39 ◼   ► and macbook pro and thought oh my god [TS]

00:21:40 ◼   ► the screen so tiny until it is insane [TS]

00:21:45 ◼   ► and one of the things that I've noticed [TS]

00:21:46 ◼   ► as I've gotten really really into i'm [TS]

00:21:50 ◼   ► using spaces on my mac book pro and I [TS]

00:21:54 ◼   ► don't use them nearly as heavily here [TS]

00:21:56 ◼   ► because i have so much freaking real [TS]

00:21:58 ◼   ► estate i can put a million windows on [TS]

00:22:00 ◼   ► the screen by a million i mean like five [TS]

00:22:02 ◼   ► John but i can put a million windows on [TS]

00:22:04 ◼   ► the same screen and have them tiled and [TS]

00:22:06 ◼   ► not feel over [TS]

00:22:07 ◼   ► and it's magnificent welcome Casey I'm [TS]

00:22:11 ◼   ► welcome to eat [TS]

00:22:12 ◼   ► i-i've been trying to get you to walk [TS]

00:22:14 ◼   ► through this door for so long you can [TS]

00:22:15 ◼   ► only bring the horse to water as I say [TS]

00:22:17 ◼   ► he believed you don't need help with [TS]

00:22:20 ◼   ► that [TS]

00:22:22 ◼   ► so anyway so I the only complaints i [TS]

00:22:25 ◼   ► have so far [TS]

00:22:26 ◼   ► first of all I have no good solution for [TS]

00:22:28 ◼   ► this really but having the ports on the [TS]

00:22:31 ◼   ► back of a curved surface i'm not really [TS]

00:22:34 ◼   ► into that it's it's kind of wonky to [TS]

00:22:37 ◼   ► plug in like a USB key or USB devices [TS]

00:22:40 ◼   ► I mean not the not a big deal but it's a [TS]

00:22:42 ◼   ► little wonky than i'm used to on my [TS]

00:22:43 ◼   ► laptop [TS]

00:22:44 ◼   ► yes I know first world problems however [TS]

00:22:46 ◼   ► the SD card slot does not trip my SD [TS]

00:22:50 ◼   ► cards right protects which like both of [TS]

00:22:53 ◼   ► my macbook pros did every single time so [TS]

00:22:58 ◼   ► that's a big win the new magic keyboard [TS]

00:23:00 ◼   ► whatever they're calling this thing very [TS]

00:23:02 ◼   ► thin i like it a lot charges be [TS]

00:23:04 ◼   ► lightning like that a lot [TS]

00:23:05 ◼   ► that being said this arrow key situation [TS]

00:23:09 ◼   ► that I thought John was completely over [TS]

00:23:11 ◼   ► blowing oh god it's the worst but it's [TS]

00:23:14 ◼   ► the worst having the full height left [TS]

00:23:16 ◼   ► and right just totally throws off my [TS]

00:23:19 ◼   ► arrow key game and I just I i know i'm [TS]

00:23:21 ◼   ► gonna get used to it over time but right [TS]

00:23:24 ◼   ► now it's driving me up a wall [TS]

00:23:25 ◼   ► you don't have to get used to it you can [TS]

00:23:26 ◼   ► buy an apple keyboard with an inverted T [TS]

00:23:28 ◼   ► that you can feel with your fingers and [TS]

00:23:29 ◼   ► you never missing everything every [TS]

00:23:31 ◼   ► single key is full-size it's great [TS]

00:23:33 ◼   ► yeah or you can you can also get the [TS]

00:23:35 ◼   ► microsoft sculpt ergonomic keyboard i [TS]

00:23:37 ◼   ► recommend so much for like 60 bucks and [TS]

00:23:40 ◼   ► solve this problem really quickly but I [TS]

00:23:41 ◼   ► blew that on the shipping I couldn't [TS]

00:23:43 ◼   ► make it out [TS]

00:23:44 ◼   ► I tried so hard to sell that I love God [TS]

00:23:50 ◼   ► so anyway so i have just this very [TS]

00:23:52 ◼   ► moment I have I am tweeting a picture of [TS]

00:23:54 ◼   ► my setup that I had queued up because I [TS]

00:23:56 ◼   ► don't want to spoil the fun for those [TS]

00:23:57 ◼   ► who was alive and I am really digging [TS]

00:24:00 ◼   ► this i think i mentioned last episode [TS]

00:24:02 ◼   ► that i have cleaned up my office quite a [TS]

00:24:04 ◼   ► bit my desk used to be a total disaster [TS]

00:24:06 ◼   ► and now it actually looks nice and clean [TS]

00:24:09 ◼   ► the floor you can actually see now which [TS]

00:24:12 ◼   ► is really exciting so I'm feeling good [TS]

00:24:15 ◼   ► I'm feeling like this is a fresh start [TS]

00:24:17 ◼   ► i I just I'm so happy I'm just so happy [TS]

00:24:20 ◼   ► you finally are on some [TS]

00:24:21 ◼   ► being real what come on no i mean like [TS]

00:24:23 ◼   ► it look I did the the you know 15 inch [TS]

00:24:26 ◼   ► laptop with the second monitor on a desk [TS]

00:24:28 ◼   ► thing for years and it's fine and but if [TS]

00:24:31 ◼   ► you can do this instead [TS]

00:24:32 ◼   ► this is better and it's not a little bit [TS]

00:24:34 ◼   ► better as a lot better yeah yeah it's so [TS]

00:24:37 ◼   ► far so good i really like it and I [TS]

00:24:39 ◼   ► haven't yet missed having a laptop give [TS]

00:24:41 ◼   ► me time I might but I mean we have [TS]

00:24:43 ◼   ► enough other laptops that aren't quite [TS]

00:24:45 ◼   ► as new but we have enough father laptop [TS]

00:24:46 ◼   ► sliding around between my work laptop [TS]

00:24:48 ◼   ► which actually is fairly new my personal [TS]

00:24:50 ◼   ► laptop which I'm thinking about putting [TS]

00:24:52 ◼   ► a really tiny SSD and even though it's [TS]

00:24:54 ◼   ► from 2011 [TS]

00:24:55 ◼   ► you know you could probably get a nasty [TS]

00:24:56 ◼   ► pic yeah i'm thinking like a hundred [TS]

00:24:58 ◼   ► like 6420 guess he would be more than [TS]

00:25:01 ◼   ► enough for an occasional computer but [TS]

00:25:03 ◼   ► yeah it's the I'm so far I'm really [TS]

00:25:05 ◼   ► enjoying it so far I'm really really [TS]

00:25:06 ◼   ► really happy and we'll see what happens [TS]

00:25:08 ◼   ► i know for some people this is like [TS]

00:25:10 ◼   ► completely old and boring news but [TS]

00:25:12 ◼   ► there's a lot of people in fact most [TS]

00:25:13 ◼   ► people that I know are full-time laptop [TS]

00:25:15 ◼   ► users and so if you're one of those [TS]

00:25:17 ◼   ► people like I was until just this past [TS]

00:25:19 ◼   ► Monday you know i mean it doesn't have [TS]

00:25:22 ◼   ► to be that way be there there are and i [TS]

00:25:24 ◼   ► would say i would say they're greener [TS]

00:25:25 ◼   ► pastures but there are their larger less [TS]

00:25:27 ◼   ► portable pastors yes Harold Herman less [TS]

00:25:30 ◼   ► portable fasters around so yeah that's [TS]

00:25:33 ◼   ► my follow-up about that but also i mean [TS]

00:25:35 ◼   ► like if anybody is is thinking like oh [TS]

00:25:37 ◼   ► why are they talking about one person's [TS]

00:25:40 ◼   ► computer choice you would be amazed how [TS]

00:25:42 ◼   ► much email we get and how many tweets we [TS]

00:25:44 ◼   ► get from people asking what computers we [TS]

00:25:46 ◼   ► use or what they should buy or asking us [TS]

00:25:48 ◼   ► to talk more about this kind of stuff [TS]

00:25:50 ◼   ► this is the kind of thing a lot of [TS]

00:25:52 ◼   ► people care about this and I do too i'm [TS]

00:25:54 ◼   ► one of those people that's why i love [TS]

00:25:55 ◼   ► talking about this stuff yet completely [TS]

00:25:57 ◼   ► we got one of those emails the earlier [TS]

00:25:59 ◼   ► today in fact so that's the deal but [TS]

00:26:01 ◼   ► it's so far so good so far [TS]

00:26:03 ◼   ► two thumbs up on the imac John any [TS]

00:26:05 ◼   ► thoughts I think your keyboards to hi [TS]

00:26:07 ◼   ► I'm concerned about you but it's like so [TS]

00:26:09 ◼   ► this is one of the things when you're [TS]

00:26:10 ◼   ► switching from laptop to I mean I get it [TS]

00:26:13 ◼   ► depends on what you doing love if you [TS]

00:26:14 ◼   ► literally put your laptop on your lap [TS]

00:26:16 ◼   ► and then you can pretty easily have your [TS]

00:26:19 ◼   ► arms at a right angle while you're [TS]

00:26:21 ◼   ► typing but if you're sitting at a desk [TS]

00:26:23 ◼   ► the way most people said to death like [TS]

00:26:25 ◼   ► with the chair and desk I'd like a [TS]

00:26:26 ◼   ► typical chair and desk height the [TS]

00:26:29 ◼   ► keyboard is way too high so you either [TS]

00:26:31 ◼   ► need to raise your chair is your [TS]

00:26:33 ◼   ► family's the monitors problem [TS]

00:26:35 ◼   ► too low and then you need to raise your [TS]

00:26:36 ◼   ► monitor or you need to lower your [TS]

00:26:38 ◼   ► keyboard by using a keyboard tray or [TS]

00:26:40 ◼   ► something like that so I'm concerned [TS]

00:26:41 ◼   ► that if you're going to use the computer [TS]

00:26:42 ◼   ► for a long time you may be in a [TS]

00:26:44 ◼   ► different position than you are with [TS]

00:26:45 ◼   ► your laptop now if you're using your [TS]

00:26:46 ◼   ► laptop on top of the same desk in the [TS]

00:26:48 ◼   ► same position and you already have that [TS]

00:26:49 ◼   ► problem i'm just saying I think your [TS]

00:26:51 ◼   ► keyboards to i am also concerned about [TS]

00:26:53 ◼   ► you hanging your headphones on the arm [TS]

00:26:56 ◼   ► for migrating like putting undue stress [TS]

00:26:58 ◼   ► on the arm and you're failing yourself [TS]

00:27:00 ◼   ► as a left-side doc user which is hey I'm [TS]

00:27:03 ◼   ► left side doc user and also leaves now [TS]

00:27:05 ◼   ► that looks like the road boom arm it and [TS]

00:27:08 ◼   ► the road podcaster is way heavier than [TS]

00:27:10 ◼   ► the combination of those headphones and [TS]

00:27:12 ◼   ► microphone now what's wrong with you are [TS]

00:27:14 ◼   ► you a doctor on the bottom kind of guy [TS]

00:27:15 ◼   ► you're right side can i wish the doc [TS]

00:27:17 ◼   ► didn't exist kind of guy was right in [TS]

00:27:20 ◼   ► his old-school given that's the case [TS]

00:27:22 ◼   ► where do you keep your doc John like on [TS]

00:27:24 ◼   ► laptops i keep it on the right because [TS]

00:27:26 ◼   ► the screens too damn small and you can't [TS]

00:27:28 ◼   ► do it and on desktops with the [TS]

00:27:29 ◼   ► experience and keep it on the bottom and [TS]

00:27:30 ◼   ► i grumble about it but the class is [TS]

00:27:32 ◼   ► nothing left his madness [TS]

00:27:34 ◼   ► ok so the reason i have it on the left [TS]

00:27:35 ◼   ► is a holdover from my laptop days but [TS]

00:27:38 ◼   ► generally speaking I would have in any [TS]

00:27:40 ◼   ► of my working environments be at work or [TS]

00:27:42 ◼   ► home or what have you [TS]

00:27:43 ◼   ► I always have the laptop directly in [TS]

00:27:45 ◼   ► front of me and and then I would have an [TS]

00:27:47 ◼   ► external monitor to the right of the [TS]

00:27:49 ◼   ► laptop and thus the doc was on the [TS]

00:27:52 ◼   ► leftmost edge of my to screen setup I [TS]

00:27:54 ◼   ► guess alternatively I could have done [TS]

00:27:56 ◼   ► the exact same thing and had it on the [TS]

00:27:57 ◼   ► far right side of the external monitor [TS]

00:27:59 ◼   ► but I've just always liked it on the [TS]

00:28:01 ◼   ► left and it seems insane to me and to [TS]

00:28:04 ◼   ► your point more so on laptops and [TS]

00:28:05 ◼   ► desktops but on these widescreen [TS]

00:28:07 ◼   ► displays why in god's green earth would [TS]

00:28:10 ◼   ► you keep the dock on the bottom and i [TS]

00:28:12 ◼   ► should also note that mine otto heights [TS]

00:28:13 ◼   ► which will probably drive you crazy as [TS]

00:28:15 ◼   ► well yeah i'm not a fan of our holiday [TS]

00:28:17 ◼   ► you keep it on the bottom because once [TS]

00:28:18 ◼   ► the screen is humongous it's not like [TS]

00:28:19 ◼   ► it's really eating into screen like oh [TS]

00:28:21 ◼   ► yeah it is wider than it is tall but [TS]

00:28:23 ◼   ► this thing is so freaking big like it's [TS]

00:28:24 ◼   ► not like you're you're eating up the [TS]

00:28:25 ◼   ► space so it's fine and the bottom is [TS]

00:28:28 ◼   ► wider because if you have lots of stuff [TS]

00:28:30 ◼   ► in your dock whether it's lots of dr. [TS]

00:28:31 ◼   ► items or lots of applications it it's [TS]

00:28:33 ◼   ► more room for them to line up and start [TS]

00:28:35 ◼   ► drinking right so yeah I guess so i [TS]

00:28:37 ◼   ► don't i'm a left kind of guy I'm with [TS]

00:28:40 ◼   ► you on that Casey solidarity in the left [TS]

00:28:42 ◼   ► my [TS]

00:28:42 ◼   ► look I so wish we didn't have to run the [TS]

00:28:44 ◼   ► doctor because the one like one of the [TS]

00:28:46 ◼   ► few handful remaining persistent OS 10 [TS]

00:28:48 ◼   ► things that annoy me like because I run [TS]

00:28:50 ◼   ► drag thing and i would only run drag [TS]

00:28:52 ◼   ► during if I could but notification still [TS]

00:28:55 ◼   ► can only be received by the dock and [TS]

00:28:56 ◼   ► notifications are important enough to [TS]

00:28:58 ◼   ► see the little badge on an icon to see [TS]

00:28:59 ◼   ► little bounce and drag think at them and [TS]

00:29:02 ◼   ► only the dock and so I'm forced to run [TS]

00:29:04 ◼   ► the doctor and I could hide the doc but [TS]

00:29:06 ◼   ► I don't like having to go down there [TS]

00:29:09 ◼   ► when a little thing pops up and you can [TS]

00:29:10 ◼   ► if you hide the doc you can't see badges [TS]

00:29:12 ◼   ► like slack dispatches it doesn't bounce [TS]

00:29:13 ◼   ► and I don't like bouncing it's just it's [TS]

00:29:15 ◼   ► an uncomfortable situation with the dock [TS]

00:29:17 ◼   ► where I wish I didn't have to run it but [TS]

00:29:19 ◼   ► I do and it seems like that's never [TS]

00:29:21 ◼   ► gonna change how anyway at the dock i [TS]

00:29:23 ◼   ► think is the right either written many [TS]

00:29:24 ◼   ► times I think the doctors at this point [TS]

00:29:26 ◼   ► the right choice for most people but for [TS]

00:29:28 ◼   ► me specifically i really wish there was [TS]

00:29:30 ◼   ► some way i didn't have to run it [TS]

00:29:31 ◼   ► i should also note just to really drive [TS]

00:29:33 ◼   ► me up a wall that i also use [TS]

00:29:34 ◼   ► magnification and I like it [TS]

00:29:36 ◼   ► nice pick whatever i would go that far [TS]

00:29:39 ◼   ► but I respect you for being that guy [TS]

00:29:42 ◼   ► that's yeah I am that guy left side [TS]

00:29:46 ◼   ► auto-hide magnifying god it's like it's [TS]

00:29:47 ◼   ► like you're I was gonna say it's like [TS]

00:29:49 ◼   ► your new mac user but you are you [TS]

00:29:51 ◼   ► actually mean there's a different time [TS]

00:29:55 ◼   ► scale joke here somewhere [TS]

00:29:56 ◼   ► alright well what else is awesome these [TS]

00:29:57 ◼   ► days Marco we also sponsor this week by [TS]

00:29:59 ◼   ► Squarespace start building your website [TS]

00:30:01 ◼   ► today at squarespace.com enter offer [TS]

00:30:04 ◼   ► code ATP and check out to get ten [TS]

00:30:06 ◼   ► percent off [TS]

00:30:07 ◼   ► Squarespace build it beautiful now I've [TS]

00:30:09 ◼   ► tried building websites through a lot of [TS]

00:30:11 ◼   ► different things I build my own CMS is i [TS]

00:30:14 ◼   ► posted my stuff I've done other other [TS]

00:30:17 ◼   ► hosted platform and other CMS's [TS]

00:30:18 ◼   ► Squarespace is the easiest thing i've [TS]

00:30:20 ◼   ► ever used bar not it's it's as easy as [TS]

00:30:22 ◼   ► that if you want to make a website just [TS]

00:30:24 ◼   ► try making the squarespace first and and [TS]

00:30:26 ◼   ► if you think you might need something [TS]

00:30:27 ◼   ► else just take an hour [TS]

00:30:29 ◼   ► try it see how much you can get done in [TS]

00:30:31 ◼   ► one hour if you don't like it no harm [TS]

00:30:34 ◼   ► done [TS]

00:30:35 ◼   ► you know it's a free trial day they want [TS]

00:30:36 ◼   ► to kill you or anything that's it you're [TS]

00:30:38 ◼   ► done move on if you do like it i just [TS]

00:30:40 ◼   ► save you a ton of time so it's really [TS]

00:30:42 ◼   ► it's very very easy so sighs look [TS]

00:30:44 ◼   ► professionally designed with your skill [TS]

00:30:46 ◼   ► level [TS]

00:30:47 ◼   ► no coding required although you can code [TS]

00:30:48 ◼   ► if you want to all these things are [TS]

00:30:50 ◼   ► intuitive easy-to-use [TS]

00:30:51 ◼   ► what-you-see-is-what-you-get tools and [TS]

00:30:53 ◼   ► editors you sign up for a whole year up [TS]

00:30:55 ◼   ► front [TS]

00:30:56 ◼   ► you can even get a free domain name so [TS]

00:30:58 ◼   ► start your free trial site today at [TS]

00:31:00 ◼   ► squarespace.com if you are making a [TS]

00:31:02 ◼   ► website try there first because it you [TS]

00:31:05 ◼   ► it'll probably do what you need to do [TS]

00:31:07 ◼   ► way more than you expect [TS]

00:31:08 ◼   ► they host it they support it if you're [TS]

00:31:10 ◼   ► making out what's it for somebody else [TS]

00:31:11 ◼   ► is even more of a no-brainer because [TS]

00:31:13 ◼   ► then again they hosted they supported [TS]

00:31:15 ◼   ► you don't so it's like a better for the [TS]

00:31:17 ◼   ► hat so check it out today at [TS]

00:31:20 ◼   ► squarespace.com start your free trial [TS]

00:31:21 ◼   ► when you do something when you decide to [TS]

00:31:23 ◼   ► sign up for Squarespace make sure to use [TS]

00:31:24 ◼   ► offer code ATP to get ten percent off [TS]

00:31:27 ◼   ► your first purchase Squarespace build a [TS]

00:31:29 ◼   ► beautiful [TS]

00:31:30 ◼   ► alright so there's been some news from i [TS]

00:31:33 ◼   ► ad which is something i didn't think I'd [TS]

00:31:35 ◼   ► ever really care enough to say this show [TS]

00:31:37 ◼   ► but there's been some things going on [TS]

00:31:40 ◼   ► and there was an announcement this week [TS]

00:31:41 ◼   ► so tell me about that one of you i was [TS]

00:31:44 ◼   ► confusing because I originally had this [TS]

00:31:46 ◼   ► in the notes i read their part like and [TS]

00:31:47 ◼   ► I don't care about i add it doesn't [TS]

00:31:49 ◼   ► really affect my life at all i don't [TS]

00:31:50 ◼   ► really have apps that use it i'm not [TS]

00:31:51 ◼   ► develop writing but like oh yeah I had a [TS]

00:31:53 ◼   ► still thing and this is little tiny [TS]

00:31:56 ◼   ► announcement and it's like I guess [TS]

00:31:58 ◼   ► everyone just read it quickly was [TS]

00:31:59 ◼   ► confused it's like a paragraph long i [TS]

00:32:01 ◼   ► had appt network will be discontinuous [TS]

00:32:03 ◼   ► the headline i dapped network will be [TS]

00:32:04 ◼   ► discontinued as of jun 30th 2016 blah [TS]

00:32:07 ◼   ► blah blah like a paragraph text i know i [TS]

00:32:09 ◼   ► guess there are they not doing I anymore [TS]

00:32:11 ◼   ► well whatever they were never good at it [TS]

00:32:13 ◼   ► didn't seem like ads didn't seem like [TS]

00:32:14 ◼   ► apples hardware it wasn't ads or [TS]

00:32:16 ◼   ► whatever but I and many other people [TS]

00:32:19 ◼   ► miss that second word in there i add app [TS]

00:32:22 ◼   ► network not i ad itself as a concept but [TS]

00:32:26 ◼   ► the i ad appened work which is a way [TS]

00:32:28 ◼   ► that you can advertise apps in the App [TS]

00:32:30 ◼   ► Store through I ads they're not doing [TS]

00:32:33 ◼   ► that anymore but i ad is still going to [TS]

00:32:35 ◼   ► be a thing and I guess we can continue [TS]

00:32:37 ◼   ► to go back and you know we go back to [TS]

00:32:39 ◼   ► ignoring it like we always did that was [TS]

00:32:41 ◼   ► actually kind of hoping i was kinda [TS]

00:32:42 ◼   ► disappointed but I learned that they're [TS]

00:32:44 ◼   ► only talking about the thing that lets [TS]

00:32:46 ◼   ► you advertise apps that are in the app [TS]

00:32:48 ◼   ► store through I at i wish the whole [TS]

00:32:49 ◼   ► thing would go away because as far as [TS]

00:32:51 ◼   ► I'm concerned it's not like a value-add [TS]

00:32:54 ◼   ► it like to me as a user I don't care [TS]

00:32:58 ◼   ► that Apple has an advertising thing that [TS]

00:33:01 ◼   ► would let people sell ads on like you [TS]

00:33:02 ◼   ► may say oh it enables people to have [TS]

00:33:04 ◼   ► free apps in the App Store but i don't [TS]

00:33:06 ◼   ► really don't think people need more [TS]

00:33:07 ◼   ► is that free apps in the App Store I [TS]

00:33:09 ◼   ► don't think that I ads are particularly [TS]

00:33:11 ◼   ► better than other kinds of ads maybe [TS]

00:33:13 ◼   ► they are maybe I don't buy enough apps [TS]

00:33:15 ◼   ► with ads maybe apples as really are [TS]

00:33:16 ◼   ► experiencing as they say and you know so [TS]

00:33:19 ◼   ► much better note but just it just [TS]

00:33:20 ◼   ► doesn't appeal to me it doesn't make me [TS]

00:33:22 ◼   ► feel better about Apple's the company [TS]

00:33:23 ◼   ► and I would be glad if they said you [TS]

00:33:25 ◼   ► know what that I happy we're doing [TS]

00:33:27 ◼   ► forget it we're just not doing it all [TS]

00:33:28 ◼   ► anymore we're going to face it up [TS]

00:33:29 ◼   ► instead their spacing out this small [TS]

00:33:31 ◼   ► component of it so I actually kind of [TS]

00:33:32 ◼   ► disappointed that my miss reading of [TS]

00:33:35 ◼   ► this announcement is not what's actually [TS]

00:33:36 ◼   ► going on [TS]

00:33:37 ◼   ► yeah i mean i had is is a weird bees and [TS]

00:33:40 ◼   ► obviously it has not gone the way Apple [TS]

00:33:42 ◼   ► hope that would I mean keep in mind when [TS]

00:33:44 ◼   ► they first made this they were showing [TS]

00:33:46 ◼   ► off those fancy like nissan the nissan [TS]

00:33:48 ◼   ► leaf the the one of the first ads for [TS]

00:33:50 ◼   ► that was like all interactive and you [TS]

00:33:51 ◼   ► tap it and you spin the car around all [TS]

00:33:53 ◼   ► this crap and and like that they were [TS]

00:33:55 ◼   ► envisioning this very very expensive and [TS]

00:33:59 ◼   ► kind of like you know clean ad format [TS]

00:34:02 ◼   ► that almost immediately flopped i mean [TS]

00:34:04 ◼   ► like i don't think they got past I I [TS]

00:34:06 ◼   ► also don't think they got past their [TS]

00:34:07 ◼   ► launch partners on it like i don't think [TS]

00:34:09 ◼   ► they ever had any other ads that were [TS]

00:34:11 ◼   ► that fancy like super interactive kind [TS]

00:34:13 ◼   ► after the launch partners that it's like [TS]

00:34:14 ◼   ► the pipe dream of advertisers thinking [TS]

00:34:16 ◼   ► that you're going to be spending time [TS]

00:34:18 ◼   ► like it if you like like using their [TS]

00:34:20 ◼   ► like you you will sit there and [TS]

00:34:22 ◼   ► willingly interact with an ad like oh I [TS]

00:34:25 ◼   ► can spend anything like that is a [TS]

00:34:27 ◼   ► fantasy isn't this fun I'm engaging all [TS]

00:34:29 ◼   ► over your brand right like I mean there [TS]

00:34:32 ◼   ► are ways to get people to do things but [TS]

00:34:33 ◼   ► it has to be like you have to have like [TS]

00:34:36 ◼   ► a you know a funny viral video or a game [TS]

00:34:39 ◼   ► or whatever but the idea that someone [TS]

00:34:40 ◼   ► can be so interested in the nissan leaf [TS]

00:34:41 ◼   ► that it that add that pops up in an iOS [TS]

00:34:44 ◼   ► app and add in an iOS app you want to [TS]

00:34:46 ◼   ► have to do something and these only pops [TS]

00:34:48 ◼   ► up on your screen or like you know what [TS]

00:34:49 ◼   ► I was gonna do something we spent 10 [TS]

00:34:51 ◼   ► minutes [TS]

00:34:52 ◼   ► tapping around inside this interactive [TS]

00:34:53 ◼   ► add that is that is a fantasy of an [TS]

00:34:56 ◼   ► advertising person who's just has [TS]

00:34:58 ◼   ► convinced themselves that people are [TS]

00:35:00 ◼   ► gonna I mean unless you're giving them [TS]

00:35:02 ◼   ► free money or at your you know like it [TS]

00:35:05 ◼   ► is there's a limited number of ways to [TS]

00:35:07 ◼   ► actually get the interaction interaction [TS]

00:35:09 ◼   ► and all of them are pretty terrible and [TS]

00:35:11 ◼   ► so trying to make a classy nice one like [TS]

00:35:14 ◼   ► it if someone really interesting sound [TS]

00:35:16 ◼   ► like they're going to like go to the [TS]

00:35:17 ◼   ► Nissan website or maybe they'll download [TS]

00:35:18 ◼   ► the Nissan app or something but the [TS]

00:35:20 ◼   ► shores hold on [TS]

00:35:20 ◼   ► going to take a break from going to play [TS]

00:35:23 ◼   ► the game they were going to play or [TS]

00:35:25 ◼   ► whatever application that were using and [TS]

00:35:27 ◼   ► derail themselves and interact with your [TS]

00:35:29 ◼   ► dad so I at that just seemed doomed from [TS]

00:35:32 ◼   ► the start [TS]

00:35:33 ◼   ► well and you know not only was it was it [TS]

00:35:34 ◼   ► because you know the advertiser pipe [TS]

00:35:36 ◼   ► dream [TS]

00:35:36 ◼   ► I think moreover it was apple's pipe [TS]

00:35:38 ◼   ► dream that this is the kind of thing [TS]

00:35:39 ◼   ► advertisers would actually do and would [TS]

00:35:41 ◼   ► want in the in a way that would be [TS]

00:35:43 ◼   ► compatible with what Apple one you like [TS]

00:35:45 ◼   ► what Apple wanted from me and from what [TS]

00:35:47 ◼   ► I hope we all her life from the stories [TS]

00:35:48 ◼   ► of the time basically Apple wanted tons [TS]

00:35:50 ◼   ► of control [TS]

00:35:51 ◼   ► wait huge by ends up front like you know [TS]

00:35:54 ◼   ► from big brand companies you know brand [TS]

00:35:55 ◼   ► advertising well you know kokanee zono [TS]

00:35:57 ◼   ► not like not like small stuff that would [TS]

00:35:59 ◼   ► advertise on podcast you know big stuff [TS]

00:36:01 ◼   ► whatever has become TV like that's that [TS]

00:36:03 ◼   ► kind of stuff and and that and imagine [TS]

00:36:07 ◼   ► like working with Apple as an advertiser [TS]

00:36:09 ◼   ► like that is not compatible look at you [TS]

00:36:11 ◼   ► know Apple wants a certain degree of [TS]

00:36:13 ◼   ► control and everything and and like the [TS]

00:36:15 ◼   ► fact is like ads in order in order for [TS]

00:36:18 ◼   ► ads to work they have to do things that [TS]

00:36:21 ◼   ► conflict with what Apple does most of [TS]

00:36:23 ◼   ► the time you know it only takes like if [TS]

00:36:26 ◼   ► advertisers looking at a bunch of [TS]

00:36:28 ◼   ► possible platform that can advertise on [TS]

00:36:30 ◼   ► and I well we can work with apple and [TS]

00:36:32 ◼   ► spend a ton of money for an ad that gets [TS]

00:36:34 ◼   ► you no exclusivity or we can make our [TS]

00:36:37 ◼   ► own and put it on these many other [TS]

00:36:40 ◼   ► mobile ad networks that is maybe a [TS]

00:36:43 ◼   ► little bit more annoying little more [TS]

00:36:44 ◼   ► flashy or a little bit less user polite [TS]

00:36:47 ◼   ► but that'll get twice the click-through [TS]

00:36:49 ◼   ► rate and twice a conversion rate because [TS]

00:36:51 ◼   ► it because it turns out being annoying [TS]

00:36:53 ◼   ► works and not just a little not just a [TS]

00:36:55 ◼   ► little bit but a lot like yeah the the [TS]

00:36:57 ◼   ► race the bottom advertising like you [TS]

00:36:59 ◼   ► know it is a reason you know the one [TS]

00:37:00 ◼   ► weird trick things are everywhere like [TS]

00:37:02 ◼   ► you just go right to the bottom like [TS]

00:37:03 ◼   ► what are the base brainstem like [TS]

00:37:06 ◼   ► reaction things just be put up a picture [TS]

00:37:09 ◼   ► of a pretty lady you put up a gross [TS]

00:37:10 ◼   ► thing you put out at ease about [TS]

00:37:11 ◼   ► celebrities but you know stupid boxes [TS]

00:37:13 ◼   ► that are the bottom of every website i'm [TS]

00:37:15 ◼   ► so depressed when I see them that like I [TS]

00:37:16 ◼   ► like punch the monkey better than this [TS]

00:37:18 ◼   ► like the bottom of every website off [TS]

00:37:20 ◼   ► some days you know nine squares i'm [TS]

00:37:23 ◼   ► going to tap into the 9 most primal [TS]

00:37:26 ◼   ► instincts of human beings to get you to [TS]

00:37:28 ◼   ► click on something and like a scroll [TS]

00:37:31 ◼   ► down like i'll be reading a website that [TS]

00:37:32 ◼   ► i think is a good website like [TS]

00:37:34 ◼   ► not you too really everybody like it's [TS]

00:37:37 ◼   ► just you know it's just terrible and and [TS]

00:37:40 ◼   ► those and they do that for a reason [TS]

00:37:41 ◼   ► because they're effective right and so [TS]

00:37:43 ◼   ► that's totally like this i'm gonna [TS]

00:37:44 ◼   ► totally against what Apple wants apple [TS]

00:37:46 ◼   ► wishes people were different than they [TS]

00:37:47 ◼   ► are but they are not what people [TS]

00:37:48 ◼   ► actually click on are one weird trick [TS]

00:37:50 ◼   ► ads and Apple does not want one of your [TS]

00:37:52 ◼   ► trigger didn't originally so this [TS]

00:37:54 ◼   ► utopian vision of is nothing i ad is [TS]

00:37:56 ◼   ► better [TS]

00:37:57 ◼   ► probably about keeping out the worst of [TS]

00:37:58 ◼   ► the worst scammy ads but you know that [TS]

00:38:02 ◼   ► it's it's a cross purposes the [TS]

00:38:04 ◼   ► advertisers one effectiveness and Apple [TS]

00:38:07 ◼   ► wants to not annoy people and those [TS]

00:38:10 ◼   ► don't really go together right an apple [TS]

00:38:12 ◼   ► also has no strict privacy controls and [TS]

00:38:15 ◼   ► advertisers you know for advertisers [TS]

00:38:17 ◼   ► invading your privacy is very profitable [TS]

00:38:19 ◼   ► it helps them better target their ads [TS]

00:38:21 ◼   ► and you know and they even tell [TS]

00:38:22 ◼   ► themselves better for you but whether [TS]

00:38:24 ◼   ► you agree is up to you but you know that [TS]

00:38:26 ◼   ► like that the whole idea of don't know [TS]

00:38:29 ◼   ► where customers and respect their [TS]

00:38:31 ◼   ► privacy and we're only going to give you [TS]

00:38:33 ◼   ► access to this little sandbox of [TS]

00:38:34 ◼   ► information and you're only allowed to [TS]

00:38:35 ◼   ► do things like that goes against what [TS]

00:38:37 ◼   ► every advertiser wants and what many [TS]

00:38:40 ◼   ► other ad networks would demand so the [TS]

00:38:42 ◼   ► only ways to make this work would really [TS]

00:38:45 ◼   ► be if they banned any other kind of ad [TS]

00:38:48 ◼   ► network from running on iOS which they [TS]

00:38:50 ◼   ► could do that [TS]

00:38:52 ◼   ► I'm surprised they didn't do that I [TS]

00:38:53 ◼   ► honestly I am too but they could do that [TS]

00:38:57 ◼   ► no question but I and maybe they will in [TS]

00:38:59 ◼   ► the future i doubt it but they could it [TS]

00:39:02 ◼   ► would be a little hard to enforce you [TS]

00:39:04 ◼   ► start getting into getting the questions [TS]

00:39:05 ◼   ► like maybe like what doesn't add but a [TS]

00:39:07 ◼   ► preview has never tried away from [TS]

00:39:08 ◼   ► Gregory's and difficult distinction know [TS]

00:39:11 ◼   ► that would make it also means all the [TS]

00:39:13 ◼   ► advertisers to become expression of cash [TS]

00:39:15 ◼   ► instead of only fifteen percent of them [TS]

00:39:16 ◼   ► so I had you know it started out this [TS]

00:39:19 ◼   ► way with this like fancy news only stuff [TS]

00:39:20 ◼   ► it very very quickly did not fill up [TS]

00:39:23 ◼   ► with those things and instead started [TS]

00:39:25 ◼   ► flowing up with crap your ads your [TS]

00:39:27 ◼   ► earlier point is is I think fair of like [TS]

00:39:29 ◼   ► why they even run this at all and it [TS]

00:39:32 ◼   ► does i've also heard from developers [TS]

00:39:34 ◼   ► that complaints that the filtrate was [TS]

00:39:36 ◼   ► never very good and i add and so the [TS]

00:39:38 ◼   ► filtrate for people who aren't in this [TS]

00:39:39 ◼   ► business is literally just like you know [TS]

00:39:42 ◼   ► if you have a you have a nap and you [TS]

00:39:44 ◼   ► have a Naiad back [TS]

00:39:45 ◼   ► they're in the app what percentage of [TS]

00:39:47 ◼   ► the times i had actually have an ad to [TS]

00:39:49 ◼   ► serve in there and if they don't have an [TS]

00:39:52 ◼   ► ad to serve in there it's just like [TS]

00:39:53 ◼   ► blank you know so what percentage of [TS]

00:39:55 ◼   ► time to actually have something and you [TS]

00:39:57 ◼   ► as the a publisher want that to be a [TS]

00:39:58 ◼   ► hundred percent or at least as close as [TS]

00:40:00 ◼   ► you can get to a hundred percent the i [TS]

00:40:02 ◼   ► add people basically have never had that [TS]

00:40:05 ◼   ► kind of Hillary's first 100 stupid and [TS]

00:40:07 ◼   ► so what usually happens if you're [TS]

00:40:09 ◼   ► implementing i add usually you have so [TS]

00:40:11 ◼   ► you have a fallback network where you [TS]

00:40:13 ◼   ► can supply to the ipod thing you can say [TS]

00:40:15 ◼   ► if you don't have an ad show this and [TS]

00:40:18 ◼   ► then there you put in another ad network [TS]

00:40:20 ◼   ► that will probably have something to [TS]

00:40:23 ◼   ► show there for you [TS]

00:40:24 ◼   ► so on one hand I can see I can you can [TS]

00:40:26 ◼   ► say like if you can think about why [TS]

00:40:28 ◼   ► Apple might want to keep i add to me the [TS]

00:40:30 ◼   ► biggest argument is they think it's like [TS]

00:40:34 ◼   ► the lesser of the two evils were like [TS]

00:40:35 ◼   ► well if you're gonna if you're going to [TS]

00:40:37 ◼   ► have ad supported apps which seems to be [TS]

00:40:39 ◼   ► a common enough thing now that's you [TS]

00:40:41 ◼   ► know that's that's a given out there [TS]

00:40:42 ◼   ► there was there was going to be ad [TS]

00:40:44 ◼   ► supported apps so if there's gonna be a [TS]

00:40:46 ◼   ► supported apps might as well be are you [TS]

00:40:48 ◼   ► know nice respectful of your privacy at [TS]

00:40:50 ◼   ► network rather than someone else's that [TS]

00:40:54 ◼   ► is the best argument for is still [TS]

00:40:55 ◼   ► existing but in practice because [TS]

00:40:57 ◼   ► everyones using these backfield networks [TS]

00:40:59 ◼   ► in addition to i add weren't even [TS]

00:41:01 ◼   ► achieve that goal like we're not getting [TS]

00:41:03 ◼   ► the the nice privacy and everything else [TS]

00:41:06 ◼   ► that we're not getting that because if [TS]

00:41:08 ◼   ► you're running ad-supported apps you're [TS]

00:41:10 ◼   ► running arbitrary code from [TS]

00:41:11 ◼   ► god-knows-who from the other ad networks [TS]

00:41:13 ◼   ► that's doing god-knows-what on your [TS]

00:41:15 ◼   ► phone and at least iOS has things nicely [TS]

00:41:17 ◼   ► sandbox and everything to make it a [TS]

00:41:18 ◼   ► little bit harder to to be creepy but [TS]

00:41:20 ◼   ► you there is still creepiness to be had [TS]

00:41:22 ◼   ► and so i think the the the theoretical [TS]

00:41:26 ◼   ► goal of i add being like well better us [TS]

00:41:28 ◼   ► than them [TS]

00:41:29 ◼   ► I I don't think works in practice so i [TS]

00:41:31 ◼   ► think i'm with you John like I don't [TS]

00:41:32 ◼   ► really see why they keep running it also [TS]

00:41:36 ◼   ► seems like a lot of previous generation [TS]

00:41:38 ◼   ► ad network because these days the thing [TS]

00:41:40 ◼   ► to do is not know and we all know about [TS]

00:41:43 ◼   ► native advertising but like that the [TS]

00:41:45 ◼   ► in-between where it's not completely [TS]

00:41:46 ◼   ► native advertising but it's like in the [TS]

00:41:49 ◼   ► flow of what you normally doing it's not [TS]

00:41:50 ◼   ► a banner on the top or bottom of the [TS]

00:41:52 ◼   ► page while the rest of your app can use [TS]

00:41:54 ◼   ► business if your if your app has any [TS]

00:41:56 ◼   ► of timeline for example the ads we put [TS]

00:41:58 ◼   ► in the timeline like Instagram ads they [TS]

00:42:00 ◼   ► just appeared to be another picture but [TS]

00:42:02 ◼   ► oh well my friend suddenly became better [TS]

00:42:03 ◼   ► photographers oh it's an ad [TS]

00:42:05 ◼   ► it's not a banner that appears coming [TS]

00:42:08 ◼   ► down from the top of the instagram app [TS]

00:42:09 ◼   ► are you using it that's the old model [TS]

00:42:11 ◼   ► like you wanted to be integrated so not [TS]

00:42:13 ◼   ► everyone has an appt it's like that [TS]

00:42:14 ◼   ► obviously they can't work for games and [TS]

00:42:15 ◼   ► stuff like that although actually can [TS]

00:42:17 ◼   ► because you put billboards inside the [TS]

00:42:18 ◼   ► games do all the stuff like that but [TS]

00:42:20 ◼   ► flappy bird made all of its money via [TS]

00:42:22 ◼   ► ads we have that one did have just a [TS]

00:42:24 ◼   ► little banner but they like advertising [TS]

00:42:26 ◼   ► that's better integrated into the [TS]

00:42:27 ◼   ► application is certainly the trend and I [TS]

00:42:30 ◼   ► a doesn't give you any help there i [TS]

00:42:32 ◼   ► agree that it's mostly it seems like [TS]

00:42:33 ◼   ► it's mostly they're just because like [TS]

00:42:34 ◼   ► hey we want to make it easy as possible [TS]

00:42:36 ◼   ► for developers to write apps for iOS and [TS]

00:42:38 ◼   ► since some developers want to be free [TS]

00:42:40 ◼   ► with ads we provide a way to make ads [TS]

00:42:42 ◼   ► hot and you don't like it do your own [TS]

00:42:45 ◼   ► way but when you're starting out as a [TS]

00:42:46 ◼   ► developer in the same way that you may [TS]

00:42:48 ◼   ► not have credit card processing setup [TS]

00:42:50 ◼   ► and it be able to deal with customers [TS]

00:42:52 ◼   ► and be able to do all the other things [TS]

00:42:54 ◼   ► hey the app store will do that for you [TS]

00:42:55 ◼   ► and you want to put ads don't worry [TS]

00:42:56 ◼   ► about negotiating a deal with network if [TS]

00:42:58 ◼   ► I will do all that for you like it seems [TS]

00:43:00 ◼   ► like a sort of starter kit training [TS]

00:43:02 ◼   ► wheels type thing that also happens to [TS]

00:43:04 ◼   ► give Apple a little bit of control but [TS]

00:43:06 ◼   ► the fact that it's not super popular [TS]

00:43:08 ◼   ► means that i don't see it evolving into [TS]

00:43:10 ◼   ► a more sophisticated framework for for [TS]

00:43:12 ◼   ► you know like so you have a timeline a [TS]

00:43:14 ◼   ► peers in wvc session how you use the IM [TS]

00:43:17 ◼   ► network to have native advertising [TS]

00:43:20 ◼   ► filling in your application instead of [TS]

00:43:22 ◼   ► just having banners above and below and [TS]

00:43:24 ◼   ► stuff and i don't i just it just seems [TS]

00:43:26 ◼   ► like one of those products that apple [TS]

00:43:28 ◼   ► doesn't really seem to care about that's [TS]

00:43:30 ◼   ► not important to the company that's [TS]

00:43:31 ◼   ► probably not going to get a lot of [TS]

00:43:32 ◼   ► attention that the only announcement is [TS]

00:43:34 ◼   ► is a paragraph little thing saying you [TS]

00:43:36 ◼   ► can advertise your apps and it anymore [TS]

00:43:37 ◼   ► it's just it just doesn't seem like a [TS]

00:43:39 ◼   ► winner if they're going to keep doing i [TS]

00:43:42 ◼   ► add they should go all the way they [TS]

00:43:44 ◼   ► should be another other ad networks and [TS]

00:43:47 ◼   ► make i add so good that actually works [TS]

00:43:49 ◼   ► but it now they have this weird like [TS]

00:43:51 ◼   ► kind of you know [TS]

00:43:52 ◼   ► half-butted way of doing it with like [TS]

00:43:54 ◼   ► it's just kind of like well we have this [TS]

00:43:56 ◼   ► thing it mostly sucks [TS]

00:43:58 ◼   ► you can also do other things and [TS]

00:43:59 ◼   ► everyone whoever tries both will end up [TS]

00:44:02 ◼   ► doing this other thing because it's [TS]

00:44:04 ◼   ► gonna be way better than us i think that [TS]

00:44:06 ◼   ► the they can't [TS]

00:44:08 ◼   ► go back and close the door on your [TS]

00:44:09 ◼   ► property as now because i think they [TS]

00:44:10 ◼   ► would put the method even bigger [TS]

00:44:12 ◼   ► competitive disadvantage against android [TS]

00:44:14 ◼   ► you're probably right you know you're [TS]

00:44:16 ◼   ► like it's maybe when when android was [TS]

00:44:18 ◼   ► really weak and they were the big game [TS]

00:44:20 ◼   ► in town they could have set a precedent [TS]

00:44:21 ◼   ► like they did with so many of the their [TS]

00:44:23 ◼   ► strong arm app store things right but at [TS]

00:44:25 ◼   ► this point like it's too late the the [TS]

00:44:28 ◼   ► the horses out can't close the bond or [TS]

00:44:30 ◼   ► whatever you know what it is right [TS]

00:44:33 ◼   ► our last bunch of this week is mail [TS]

00:44:36 ◼   ► route gonna mail route dotnet / ATP for [TS]

00:44:39 ◼   ► in my opinion really really great spam [TS]

00:44:42 ◼   ► and virus filtering for your email so IT [TS]

00:44:45 ◼   ► departments are expected to do more in [TS]

00:44:47 ◼   ► 2016 but with less money [TS]

00:44:49 ◼   ► this includes the really important stuff [TS]

00:44:50 ◼   ► like stopping spam and virus attacks vol [TS]

00:44:53 ◼   ► announcements for trust hardware and [TS]

00:44:54 ◼   ► software options make the decisions more [TS]

00:44:56 ◼   ► difficult first posting went away now MX [TS]

00:44:58 ◼   ► logic now if you knew when either of [TS]

00:45:00 ◼   ► those things were who can you trust to [TS]

00:45:02 ◼   ► replace them who can you trust you this [TS]

00:45:03 ◼   ► job well and stick around [TS]

00:45:05 ◼   ► try mail route mail route will protect [TS]

00:45:07 ◼   ► your email and your hardware against [TS]

00:45:09 ◼   ► spam viruses and other attacks there is [TS]

00:45:11 ◼   ► no hardware software to install if you [TS]

00:45:13 ◼   ► own your own domain that's all you need [TS]

00:45:15 ◼   ► to use mail route is a hosted cloud [TS]

00:45:17 ◼   ► service for filtering spam and viruses [TS]

00:45:19 ◼   ► from your email their team is focused [TS]

00:45:21 ◼   ► exclusively on email protection since [TS]

00:45:23 ◼   ► 1997 their interface is easy to use and [TS]

00:45:26 ◼   ► loaded with admin tools including API [TS]

00:45:28 ◼   ► and it's all designed to make your life [TS]

00:45:30 ◼   ► spam free right now it's offering price [TS]

00:45:33 ◼   ► matching for mcafee at MX logic [TS]

00:45:35 ◼   ► customers stop spam today with a free [TS]

00:45:37 ◼   ► 30-day trial of mail route at mail route [TS]

00:45:40 ◼   ► that net / ATP or you can email them if [TS]

00:45:43 ◼   ► your salesperson you email them sales at [TS]

00:45:44 ◼   ► mile rap dotnet listen to the show can [TS]

00:45:46 ◼   ► get ten percent off for the lifetime of [TS]

00:45:48 ◼   ► their account that's this is an amazing [TS]

00:45:50 ◼   ► deal isn't just ten percent off you know [TS]

00:45:52 ◼   ► one time off your first order ten [TS]

00:45:53 ◼   ► percent every time they bill you for the [TS]

00:45:56 ◼   ► entire lifetime of your account by going [TS]

00:45:57 ◼   ► to mail right on that / ATP miller at [TS]

00:46:00 ◼   ► protect your email spam and viruses [TS]

00:46:02 ◼   ► that's it that's all they do they do it [TS]

00:46:04 ◼   ► better and they've been doing it longer [TS]

00:46:05 ◼   ► than anybody else out there go to mail [TS]

00:46:07 ◼   ► route net / ATP thanks a lot to mail [TS]

00:46:10 ◼   ► around [TS]

00:46:10 ◼   ► also I use it myself and I like them [TS]

00:46:12 ◼   ► alot so check it out mail route that / [TS]

00:46:14 ◼   ► AP itunes radio that has apparently [TS]

00:46:17 ◼   ► that's going away ish [TS]

00:46:19 ◼   ► the free stuff is going away as a [TS]

00:46:21 ◼   ► listener had supported radio and Apple [TS]

00:46:23 ◼   ► music we want to know that it is being [TS]

00:46:24 ◼   ► discontinued starting january twenty [TS]

00:46:26 ◼   ► eighth which is probably about a week [TS]

00:46:29 ◼   ► after this show this episode is released [TS]

00:46:32 ◼   ► additionally with Apple music membership [TS]

00:46:33 ◼   ► you can access dozens of radio stations [TS]

00:46:35 ◼   ► handcrafted by our team of music experts [TS]

00:46:37 ◼   ► commercial-free with unlimited skips so [TS]

00:46:40 ◼   ► they're kind of pulling on the reins on [TS]

00:46:42 ◼   ► iTunes radio to do you still have beats [TS]

00:46:45 ◼   ► one beats one is still free but i guess [TS]

00:46:49 ◼   ► the other ad-supported I may be boring [TS]

00:46:51 ◼   ► listening to them maybe it's just that [TS]

00:46:52 ◼   ► reacting to the market or whatever but [TS]

00:46:54 ◼   ► it is an excuse to you know I'm not [TS]

00:46:56 ◼   ► another opportunity to say you know if [TS]

00:46:57 ◼   ► you pay for Apple music and lots of cool [TS]

00:46:59 ◼   ► stuff but you're not getting these [TS]

00:47:01 ◼   ► ad-supported radio stations anymore you [TS]

00:47:03 ◼   ► just get beats one this one is free even [TS]

00:47:04 ◼   ► if you're not an apple music subscriber [TS]

00:47:06 ◼   ► I totally forgot that at iTunes radio [TS]

00:47:09 ◼   ► was a thing like this this news made no [TS]

00:47:12 ◼   ► sense to me until just now when I [TS]

00:47:14 ◼   ► finally remembered oh yeah cuz I thought [TS]

00:47:16 ◼   ► I added the NSR also like services that [TS]

00:47:19 ◼   ► you forgot existed that are now being [TS]

00:47:22 ◼   ► changed or canceled then you're like uh [TS]

00:47:24 ◼   ► well alright I guess I mean a lot of [TS]

00:47:27 ◼   ► people were upset about this part of it [TS]

00:47:29 ◼   ► like I saw people talking about it but I [TS]

00:47:30 ◼   ► did I did I thought there were some kind [TS]

00:47:32 ◼   ► of like Apple music like indefinite [TS]

00:47:35 ◼   ► trial mode but i guess that was just [TS]

00:47:37 ◼   ► itunes radio which they said was like [TS]

00:47:39 ◼   ► what a year or two earlier than that was [TS]

00:47:41 ◼   ► basically the Pandorica loan so that one [TS]

00:47:44 ◼   ► had like a free ad mode and a paid mode [TS]

00:47:47 ◼   ► right was there even was a pale moon [TS]

00:47:49 ◼   ► I don't even remember is it was such a [TS]

00:47:51 ◼   ► weird kind of half-baked service from [TS]

00:47:53 ◼   ► for all that time but beats one so Apple [TS]

00:47:56 ◼   ► music has always been paid only but was [TS]

00:47:58 ◼   ► beats one allowed to be available for [TS]

00:48:00 ◼   ► free [TS]

00:48:00 ◼   ► the chatroom says beats one has always [TS]

00:48:02 ◼   ► been free i did not realize will never [TS]

00:48:04 ◼   ► do that [TS]

00:48:05 ◼   ► me neither now we should do homework [TS]

00:48:07 ◼   ► from what if you're gonna make it [TS]

00:48:09 ◼   ► alright [TS]

00:48:10 ◼   ► your homework is to listen to beats one [TS]

00:48:12 ◼   ► for a week but no not us for into that [TS]

00:48:15 ◼   ► part of family music so speaking about [TS]

00:48:18 ◼   ► things that we know nothing about let's [TS]

00:48:19 ◼   ► talk about the new Apple music apps a [TS]

00:48:21 ◼   ► little bit about him i downloaded it I [TS]

00:48:23 ◼   ► tried to do things with it so they they [TS]

00:48:26 ◼   ► announced a new version of garageband [TS]

00:48:27 ◼   ► for iOS which is great you know it looks [TS]

00:48:30 ◼   ► cool looks interesting for people use [TS]

00:48:32 ◼   ► graduate [TS]

00:48:32 ◼   ► on iOS and and they have won a new app [TS]

00:48:36 ◼   ► called but that was called music memos [TS]

00:48:38 ◼   ► believe that's right and this app [TS]

00:48:40 ◼   ► probably makes a lot of sense if you are [TS]

00:48:42 ◼   ► the type of person who had previously [TS]

00:48:45 ◼   ► been using the bundled voice memos app [TS]

00:48:48 ◼   ► to record the little snippets when you [TS]

00:48:50 ◼   ► get ideas for songs like if you're a [TS]

00:48:52 ◼   ► musician and you're on-the-go you know I [TS]

00:48:53 ◼   ► got a little tuna stuck my head in your [TS]

00:48:54 ◼   ► mind like make a note of it for later [TS]

00:48:56 ◼   ► rather than calling yourself and leave [TS]

00:48:57 ◼   ► it on your voicemail which is also a [TS]

00:48:59 ◼   ► thing that I've heard musicians do you [TS]

00:49:01 ◼   ► can use the voice memos app that just [TS]

00:49:02 ◼   ► home a little tune into whatever music [TS]

00:49:04 ◼   ► memos is an app that says it spreads far [TS]

00:49:07 ◼   ► as i can tell [TS]

00:49:08 ◼   ► stop doing that use this happen said [TS]

00:49:09 ◼   ► because that's what it's made for and [TS]

00:49:12 ◼   ► you do something into it be there your [TS]

00:49:14 ◼   ► voice guitar piano and then it will like [TS]

00:49:17 ◼   ► Otto Otto accompany its accompaniments [TS]

00:49:20 ◼   ► with it with like their little you know [TS]

00:49:21 ◼   ► sort of AI tempo matching thing with [TS]

00:49:24 ◼   ► different kind of music lines and then [TS]

00:49:25 ◼   ► you can export into GarageBand and gone [TS]

00:49:27 ◼   ► and I i really have no idea how I would [TS]

00:49:30 ◼   ► ever use app i probably wouldn't at all [TS]

00:49:31 ◼   ► but certainly Caldwell road up read [TS]

00:49:33 ◼   ► about it on I'm or I'll so you should [TS]

00:49:35 ◼   ► read this article headline is very [TS]

00:49:36 ◼   ► straight to the point i wrote and [TS]

00:49:38 ◼   ► published song 30 minutes with apples [TS]

00:49:39 ◼   ► music mellows so this is clearly a nap [TS]

00:49:42 ◼   ► with a definite audience that is not me [TS]

00:49:43 ◼   ► but it seems to me and say my garage [TS]

00:49:47 ◼   ► brand seems into got me thinking about [TS]

00:49:49 ◼   ► iOS time in the starting to our area and [TS]

00:49:53 ◼   ► marcos very specific your iOS devices as [TS]

00:49:56 ◼   ► a platform for doing audio stuff they [TS]

00:49:59 ◼   ► seem so perfect because they're small [TS]

00:50:02 ◼   ► battery-powered they have more than [TS]

00:50:05 ◼   ► enough cpu power to do most of the [TS]

00:50:06 ◼   ► things you might do with audio because [TS]

00:50:08 ◼   ► audio is wimpier like I mean these days [TS]

00:50:11 ◼   ► you can do amazing video things with [TS]

00:50:12 ◼   ► audio is wimpy enough that the CPUs in [TS]

00:50:16 ◼   ► the modern iOS devices absolutely crush [TS]

00:50:18 ◼   ► it like yet now we can do all sorts of [TS]

00:50:20 ◼   ► amazing things just a question of screen [TS]

00:50:21 ◼   ► size and inputs and outputs so every [TS]

00:50:25 ◼   ► time I see Apple trying to make iOS [TS]

00:50:29 ◼   ► devices more viable hardware [TS]

00:50:31 ◼   ► accompaniments to audio things whether [TS]

00:50:33 ◼   ► it be music or podcasting or whatever I [TS]

00:50:36 ◼   ► think that's a great move because they [TS]

00:50:37 ◼   ► just it just seems like such a natural [TS]

00:50:39 ◼   ► fit and I mean I Marco probably speak to [TS]

00:50:41 ◼   ► this better than anyone like the [TS]

00:50:42 ◼   ► frustrations with knowing that the path [TS]

00:50:45 ◼   ► hours in there that you could do really [TS]

00:50:47 ◼   ► awesome audio things with iOS except for [TS]

00:50:50 ◼   ► and i would imagine is usually [TS]

00:50:51 ◼   ► input/output but maybe you know and and [TS]

00:50:53 ◼   ► software and the marketplace offer or [TS]

00:50:55 ◼   ► whatever so yeah basically I mean I this [TS]

00:50:59 ◼   ► is I i had the same opinion as you love [TS]

00:51:01 ◼   ► this app like I'm really happy to see [TS]

00:51:03 ◼   ► apple's doing stuff like this it looks [TS]

00:51:04 ◼   ► like a great app that I will never use [TS]

00:51:06 ◼   ► because I don't have that kind of [TS]

00:51:07 ◼   ► creative talent I wish I did but I don't [TS]

00:51:09 ◼   ► yeah i mean in general like you know I [TS]

00:51:11 ◼   ► like that onion think i'm connected [TS]

00:51:14 ◼   ► where our friend Mike early mentioned [TS]

00:51:17 ◼   ► that like iOS is like this is like the [TS]

00:51:20 ◼   ► happening place to be in software right [TS]

00:51:22 ◼   ► now all the exciting software is [TS]

00:51:24 ◼   ► happening on iOS all the innovation for [TS]

00:51:27 ◼   ► the most part is happening in iOS if you [TS]

00:51:30 ◼   ► want an appt to do something cool on iOS [TS]

00:51:34 ◼   ► you probably have like at least five or [TS]

00:51:36 ◼   ► ten different choices for that might be [TS]

00:51:39 ◼   ► whereas if you're looking for a similar [TS]

00:51:40 ◼   ► kind of mac app you might have one or [TS]

00:51:41 ◼   ► two you know iOS is just like where [TS]

00:51:45 ◼   ► where the action is right now and it's [TS]

00:51:48 ◼   ► on it is unfortunate that there's so [TS]

00:51:49 ◼   ► much about iOS that limits or makes it [TS]

00:51:52 ◼   ► difficult to do certain kinds of of work [TS]

00:51:54 ◼   ► or certain kinds of like multitasking [TS]

00:51:56 ◼   ► activities and you know over to overtime [TS]

00:51:59 ◼   ► they can try to lift those and with [TS]

00:52:01 ◼   ► varying degrees of success sometimes [TS]

00:52:02 ◼   ► they work sometimes they don't but iOS [TS]

00:52:05 ◼   ► is where this kind of stuff happens [TS]

00:52:06 ◼   ► these days i was thinking about was the [TS]

00:52:09 ◼   ► new roadmap loopback look back yet so [TS]

00:52:13 ◼   ► imagine I mean again it's not it's not a [TS]

00:52:16 ◼   ► hardware issue [TS]

00:52:16 ◼   ► imagine if you could have an ipad that [TS]

00:52:19 ◼   ► had the power of audio hijack and loop [TS]

00:52:21 ◼   ► back like you like Rory were always [TS]

00:52:23 ◼   ► thinking of going to something we know [TS]

00:52:25 ◼   ► something about podcasting can we have [TS]

00:52:27 ◼   ► like a little portable podcasting studio [TS]

00:52:29 ◼   ► where you can record multiple people you [TS]

00:52:32 ◼   ► know some of them local some of the [TS]

00:52:34 ◼   ► remote right i do do like the equivalent [TS]

00:52:38 ◼   ► of skype called facetime or whatever and [TS]

00:52:40 ◼   ► record them in their locations and [TS]

00:52:41 ◼   ► record local you people and then do all [TS]

00:52:44 ◼   ► the editing for I can you produce a [TS]

00:52:45 ◼   ► podcast with just an iOS device and [TS]

00:52:47 ◼   ► hardware wise you totally can there's [TS]

00:52:49 ◼   ► plenty of storage space for a podcast [TS]

00:52:51 ◼   ► the the screens are big enough to do [TS]

00:52:53 ◼   ► editing I Jason recently edited a while [TS]

00:52:56 ◼   ► the incomparable episodes on audio [TS]

00:52:58 ◼   ► editor on the pile like this is all [TS]

00:52:59 ◼   ► possible [TS]

00:53:00 ◼   ► it's just a question of i/o getting the [TS]

00:53:03 ◼   ► software out there that can do this and [TS]

00:53:06 ◼   ► then having some hopefully nice OS [TS]

00:53:10 ◼   ► support facility for doing all the sort [TS]

00:53:12 ◼   ► of system level things we just described [TS]

00:53:13 ◼   ► the roadmaps doing on the Mac where you [TS]

00:53:16 ◼   ► do have access like a loopback let you [TS]

00:53:18 ◼   ► make artificial virtual audio devices [TS]

00:53:21 ◼   ► essentially so you said I want the audio [TS]

00:53:22 ◼   ► from these three microphones to be [TS]

00:53:24 ◼   ► presented described as a single input [TS]

00:53:25 ◼   ► because skype is dumb and just wants a [TS]

00:53:27 ◼   ► single input really have three people [TS]

00:53:28 ◼   ► talking here and audio hijack lets you [TS]

00:53:32 ◼   ► set up audio pipelines from this app to [TS]

00:53:33 ◼   ► that after this app like so you want to [TS]

00:53:35 ◼   ► have like a soundboard app where you can [TS]

00:53:36 ◼   ► insert sounds into the podcast in real [TS]

00:53:39 ◼   ► time and have the other people who are [TS]

00:53:40 ◼   ► on the call here at like these are all [TS]

00:53:41 ◼   ► things we all do today on a mac with [TS]

00:53:43 ◼   ► their you know why max power form we [TS]

00:53:45 ◼   ► love them but hardware-wise there's no [TS]

00:53:47 ◼   ► reason and ipad can do all of that it's [TS]

00:53:49 ◼   ► just software barriers and then I guess [TS]

00:53:51 ◼   ► hardware barriers for connectivity like [TS]