00:01:29 ◼ ► The pattern that it explains, that something on the lines of like, something like, you know, low whatever nanometer, which is the light, you know, the light wavelength for the fiber optic light, is like low whatever nanometer strength.
00:02:04 ◼ ► Meanwhile, I knew I was going to have to watch the iPhone event at this house, you know, the following afternoon. So this launched this whole like series of, "Okay, I'm trying to, you know, do my neighbors have Wi-Fi?"
00:03:25 ◼ ► Yeah, because I'm like, I don't want the Apple stream to automatically adjust to a higher bit rate and slaughter my bandwidth before they've even gotten through like the retail update or, you know, whatever, whatever it's going to be.
00:03:36 ◼ ► So that's how I watched this. And it was, it was just, I got through it. It was fine. I didn't exceed the cap. Literally, as they're talking about the iPhone Pro Max camera change, this huge update that I want to hear all the details about, that's when the Verizon guy arrived and has, you know, questions for me.
00:03:57 ◼ ► Anyway, I got through it. I was able to watch it. I later today, earlier today, I was able to go back and rewatch that section. So now I know what they actually did with the camera. But that's how that's how I watched the stream this year. Hopefully, the two of you had had better experiences.
00:04:17 ◼ ► We should quickly take a moment and once again ask you to open your hearts, your minds, and most importantly, your wallets for St. Jude Children's Research Hospital. I'm going to try to make this brief because we have a lot to talk about. And I'd like to go to bed before literally tomorrow.
00:04:33 ◼ ► But St. Jude Children's Research Hospital, it is an unbelievable organization. That's goal is to eliminate death from childhood cancer and really eliminate childhood cancer if they can. They do a phenomenal job of trying to do this and do it not only for America, where everything is broken, most especially healthcare, but do it around the world.
00:04:52 ◼ ► So here's the thing. They actually have partnered with the World Health Organization and launched the global platform for access to childhood cancer medicine. And this program aims to provide free chemotherapy medicines for the next few years to as many as 120,000 children around the world with cancer.
00:05:08 ◼ ► Again, not just America, around the world. This is just now starting. So not much has happened yet, to be completely honest, but you can look on their website at global.stjude.org and check it out.
00:05:18 ◼ ► And this is the sort of thing that St. Jude does. Their mission is to make sure, like I said, no children will die of cancer. And those families that are treated by St. Jude, they will get flown in if necessary. They will be put up if necessary. Their children will be treated if necessary, which presumably it is.
00:05:34 ◼ ► And they will do this without receiving a bill. It is really, really phenomenal and incredible. And I could belabor this for hours, but we have a lot to talk about. So I'll just say that if there's ever an organization that I personally think is worth your money, and I think I speak for these two fine gentlemen that I'm on the show with, if that we think is worth your money, it's St. Jude Children's Research Hospital.
00:05:53 ◼ ► So how do you open up your wallet and donate? You go to stjude.org/ate. You fill out a little form, you send them some money, and then if possible you check off, or go through the little wizard to see if your company will match the money that you send, because that would be super excellent.
00:06:10 ◼ ► And you help Relay FM pass their, well we already have passed their $2.5 million lifetime goal, but I would love to see us get to like half a million bucks for this year alone, and we're currently sitting at about half that. So you can do it.
00:06:24 ◼ ► And very quickly, a couple of new top donors. Rob, otherwise known as Nitro230 donated $7,800. I'm very pleased to say I've lost track of who I have and have not sent stickers to, so Rob, please feel free to reach out if you have not received stickers yet.
00:06:41 ◼ ► Rob mentioned ATP and the Marco offset, which we'll talk about a little more in a minute. And then my friend Daniel Nelson decided to do his own campaign, which is something you can do as well. This was new last year, they continued it this year, so even if you don't have a lot of money to spare, you can start your own mini campaign as a part of the bigger, broader Relay campaign and raise money that way.
00:07:01 ◼ ► And Daniel started his own campaign and then donated $8,000 to his campaign. So you don't see that on the main website, it's kind of sequestered off in his little campaign page, but we see it. We know it, we saw it. I've already dispatched stickers to Daniel.
00:07:17 ◼ ► So $8,000 is the current leader as far as we are aware. Now Marco, you came up with what I think either you or I coined the Marco offset, it might have been you, and this is my new favorite thing from this year. So can you tell me about the Marco offset please? And this is more relevant today than ever before.
00:07:33 ◼ ► Yes. So in case you're wondering, how much should I donate to St. Jude? I mean the answer is as much as you can, but if you want something more concrete, we've said in the past you should cure your consumerism and all the guilt that you feel by buying new iPhones and Apple Watches and everything else this week or next week.
00:07:52 ◼ ► You should cure that guilt by applying some reasonable amount of money to St. Jude. Now in the past I've said whatever you might spend on a case or Apple Care or whatever, give that to St. Jude as a minimum. That's a good bar for a minimum.
00:08:05 ◼ ► This year I went a little bit more concrete and a little bit further. This is the Marco offset. The base price of the iPhone family that you are purchasing, subtract that from the total of the receipt when you purchase the iPhone.
00:08:23 ◼ ► If you do monthly Apple Care, multiply it by the number of months you expect to use this phone. And so what you should have, by family I mean like you know the iPhone 15 Pro starts at $999.
00:08:38 ◼ ► So if you get a Pro Max 256 that's $1200 plus you know some tax and everything plus maybe a case, Apple Care, whatever else, you might be at like $1400. So that would be $400. That's your Marco offset.
00:09:02 ◼ ► Go in peace, use this formula to set your minimum donation, help out a wonderful cause. It really means a lot, really a huge amount to a lot of people. It's a fantastic cause and they really use the money well and it's pretty hard to find a better use than this.
00:09:33 ◼ ► It's really difficult. So bebek on massadon.social has spearheaded completely of their own volition themarcooffset.com and this is a very very bare bones and I don't mean that in a disparaging way.
00:09:46 ◼ ► It's just there's not a lot to it and that's excellent. There's a very bare bones website that says hey what model did you choose 15 or 15 Pro? Tell me what your receipt was. Say I don't know $1459 or whatever the case may be.
00:12:15 ◼ ► And you know as much as it's easy to become jaded about you know these videos being a little over the top and a little heavy handed and a little too long and a little too cheesy all of which is true.
00:12:55 ◼ ► And these are this is like it's pretty hard to to get better than like I was I had some horrible medical thing or a car crash something and my phone saved my life or my watch saved my life or both like that's pretty great.
00:13:07 ◼ ► Well they don't say the phone save your life like I think the iPhones probably save way more lives than than the watches because people call 911 from their phones when something bad happens but they don't talk about that.
00:13:15 ◼ ► It's just a watch and I don't begrudge them doing it I think this video is really good and well done and tasteful and just much better than the let's let's you know let's look at this fake car crash or no fake plane crash or whatever from past years.
00:13:28 ◼ ► But I wonder why it's always it's not always I think it's what two times in a row now like it's their intro video to the event where they introduce the newest version of their biggest product which is the iPhone not the watch.
00:13:40 ◼ ► And so I just I'm just noting it and I think if they do a third time and a fourth time it's going to I don't know it's saying something about something right now it's just a coincidence they took a second run at doing that type of ad that's great but I think they can do the same kind of ad about phones because again anytime something bad happens so call 911 and we all have our phones so we do that and if you're an iPhone owner you're calling 911.
00:14:01 ◼ ► I know it's not as dramatic as like oh the watch called it for you or whatever but hey part of the sales pitch for the Apple watch in particular is this might really save your life or might have a significant health benefit to you at some point without your participation because it knows when you've fallen down and aren't moving.
00:14:17 ◼ ► Exactly you know things like the fall detection the heart the heart monitoring stuff like a lot of that stuff that's that is watch specific and you don't need to explain to people why they should buy a phone they they're going to buy a phone no matter what not everyone buys an Apple watch and so part of the sales pitch of the Apple watch event is trying to remind people on a regular basis here's a really big reason why you might want to buy an Apple watch or why you might want to upgrade your old Apple watch or you know stuff like if you have an Apple watch SE.
00:14:46 ◼ ► That doesn't have some of the more advanced heart stuff here's why you might want to get a better Apple watch or if you have a really old Apple watch doesn't have all this stuff here's why you might want a new one like that that's all part of this process.
00:15:24 ◼ ► It is the world's leading privacy first online email cleaning and management service purpose built to help you clean your inboxes unsubscribe from mailing lists stop unwanted email and automatically keep your email accounts clean after that 24/7.
00:16:17 ◼ ► They even have a read later function so maybe there is a newsletter that you get that you are kind of falling behind or you can't keep up with or you don't want it mixed in with everything else.
00:19:39 ◼ ► it is really rough for that because it is so hard to transfer stuff to the watch at any kind of speed with all their power management stuff, forcing everything over Bluetooth most of the time.
00:19:49 ◼ ► So the more storage they have, the more stuff can be downloaded when it has an opportunity, and therefore the less likely it is that you're going to go out for a run and say, "Oh, my playlist was deleted. I have to re-download it. I'm not running for the next 40 minutes."
00:20:07 ◼ ► So that kind of thing, the more storage they can give the watch, the less often you will run into that problem because you're basically increasing the cache size of all the automatic downloaders in it.
00:20:28 ◼ ► So that is another question a lot of people had. Why do I care how much storage my watch has? And I guess the answer is developers don't actually have precise control over when their stuff gets deleted, so the more space there is, the less likely you are going to run afoul of the thing that wanders through the watch periodically and purges stuff from storage.
00:20:48 ◼ ► Yeah. Now let's talk also about that on-device Siri. That's a big deal. The Apple Watch, again, it's such a power-constrained device that oftentimes it has suffered from very slow performance.
00:21:30 ◼ ► Things like start an indoor workout, that kind of stuff is going to be way faster now. Timer requests, common things you would ask your watch to do, that's going to be way faster, and it needed it.
00:21:49 ◼ ► So this is a big deal. What I'm also really curious to see here is they mentioned, and it's in the docs, that they now have revved the heart rate sensor, the new optical heart rate sensor.
00:22:03 ◼ ► They haven't really described, at least unless I missed it, they didn't really describe why that's better, but they did say that machine learning algorithms are now involved in the processing of its input.
00:22:25 ◼ ► It depends a lot on your workout and your strap and what kind of condition it's in and how tight it is around your wrist and maybe certain conditions of your skin or your arm hair or whatever else.
00:22:43 ◼ ► You'll be in the middle of a workout, you'll look down at your heart rate and it'll be the dimmed out processing thing because they don't actually know it right at that moment or whatever.
00:22:50 ◼ ► Or you'll have weird gaps in it. So I'm hoping that the new processing pipeline for its input combined with the new sensor, I think there's a pretty good chance that will improve the heart rate monitoring of the watch.
00:23:15 ◼ ► It's not just the old one renamed. And yes, it's got a faster GPU, but it seems from what they said in the presentation, the main architectural difference, significant architectural difference is twice as much neural engine stuff.
00:23:33 ◼ ► And all these features we're talking about, local on device Siri incorporating the neural engine into the heart monitoring or whatever, we could use a little bit more grunt from the neural engine to do this type of stuff.
00:23:44 ◼ ► Now, I'm not sure that all these features or any of them actually are confined to the series nine because it has the double neural engine thing, but surely they will be faster and better on the S9 if they are not exclusive to it.
00:24:29 ◼ ► So you have your watch on your person, obviously you don't know where your phone is. Well, with the series nine, and I think this might also require the new iPhones as well, but one way or another, you can actually do that like, all right, twist to the left.
00:24:59 ◼ ► Also, 2,000 nits, two times the brightness that it used to be, but can also go down to just one nit if you're in the movies, for example, or your partner is sleeping, which I thought was very cool.
00:25:09 ◼ ► They announced a new feature, Double Tap, which is very reminiscent of the Vision Pro. You can, on your watch hand, you can take your thumb and forefinger and tap them together twice, and that will activate the default button that's on screen.
00:25:26 ◼ ► So Alex Guillot from Mac Stories. Apple says the gesture is enabled by the S9 Neural Engine Processing, Accelerometer, Gyroscope, and Optical Heart Sensor data through a new machine learning algorithm.
00:25:37 ◼ ► Our friend Stephen Hackett says tapping your index finger and thumb together will trigger whatever the default button on the screen is at any time, assuming that you are looking at a first party watchOS app.
00:25:46 ◼ ► I was told, says Stephen directly, that there's not an API for third party developers to integrate this into their app beyond use with notifications. Once you're in a third party app, there's no Double Tap support, at least for now. Good day, sir.
00:25:57 ◼ ► Yeah, I mean, I would expect that to change probably in like, you know, 10.1. Like I'm guessing in a couple, in like a week or two, we're going to get watchOS beta 10.1 along with iOS beta 17.1, like all that stuff. And I'm sure there'll be something in there.
00:26:10 ◼ ► Yeah, and people are asking the chat room how this is different from the accessibility feature. This feature came from accessibility. Like that's where the origins of this, but it's sort of, you know, like we talk about what makes something an accessibility feature.
00:26:24 ◼ ► There is not a clear line as you would think, especially as you start to use those features. It's just a feature of your devices. Some of them are in the accessibility section, some of them are not. But as you get older, you will find yourself using more and more features inside that accessibility thing.
00:26:37 ◼ ► And this feature is, yes, it's an accessibility feature, but everyone wants things to be accessible. Would you like a new, different way to access features? Sometimes, you know, you can't be, it's more difficult for you to use your other hand to use the watch or do something else.
00:26:53 ◼ ► Sometimes putting your fingers together twice is the most convenient thing to do. And so why wouldn't this be, I wouldn't say like turbocharged, but like they made this feature better and it is now graduated to be a feature that is in the keynote.
00:27:07 ◼ ► It's the same feature. It's just better. And that, you know, as the, as the Max stories things that it's using the, you know, you would think it would be using the accelerator, accelerometer and gyroscope, but it's also using the optical heart sensor.
00:27:16 ◼ ► And of course the neural engine and the S nine to try to figure out when did you actually do the gesture versus when are you just picking up your mug off of the table? Right. So hopefully they get this right.
00:27:26 ◼ ► Apparently it doesn't have to be your pointer finger and your thumb. It could be your middle finger and your thumb or whatever, but I'm sure they've trained it to be a pointer finger at them. Anyway, I love features like this.
00:27:44 ◼ ► Yep. And, uh, listening to Jason Snell on upgrade, he spoke about it, said if memory serves, he said it took a little more force for it to register. Like he, he had to kind of train himself a little bit, but once he got his head around it, he said it was pretty darn reliable.
00:27:59 ◼ ► And a Gruber on dithering said, you know, it doesn't have to be your pointer finger, but also said it worked very, very well. Uh, five colors, I believe, uh, pink starlight, silver midnight and product red, uh, stainless in gold, silver or graphite.
00:28:17 ◼ ► I just, I, you know, the more I look at this, the more I think, you know, the, the titanium Apple watch edition, um, it, it didn't sell well as evidenced by how difficult it was for me to get one on eBay last year.
00:28:30 ◼ ► Uh, but, but I don't think they're holding back titanium from the series nine out of, you know, capacity needs. I think it just didn't sell well enough and they would rather, you know, keep, keep the ultra being like the only titanium one for, you know, it's, so it's like a combination of like insufficient sales and market segmentation.
00:28:54 ◼ ► There are the Hermes ones that are more expensive because, you know, cause of their bands and I guess their custom face. Uh, but this is a choice, not like, Oh, we don't have enough titanium to, to supply this very low volume product.
00:29:07 ◼ ► Presumably titanium would cost more as well. So it's kind of an economic thing. We don't, we don't sell a lot of them and, uh, and because we have to charge more to maintain our margins because it's high times more expensive, we sell even fewer.
00:29:24 ◼ ► Well, but you mean the Apple watch market, but like I think, you know, the, the ultra mostly disproves the idea that it's about price because the ultra is not that much more money than the steel series nine and it's a lot more titanium than you would use on a steel series nine.
00:29:41 ◼ ► It is finished differently, but it's, you know, anyway, I think it's just like they didn't sell enough and they decided, all right, we're just gonna make this the material of the ultra exclusively in the watch domain.
00:29:50 ◼ ► How much, what was the price premium when they did have a titanium regular? I think it was like $1,100 or something. It was a lot because it was marketed as addition. I think, I think the steel was like 600 or 700 to start at something like that.
00:30:04 ◼ ► I didn't know it was that much more, but yeah, it wouldn't be that much more, but presumably it would be at least a hundred dollars more. And if it's just not popular, you know, well again, I don't know if they can conclude from that because it wasn't popular when it was sold with a huge markup.
00:30:21 ◼ ► In any case. So yeah, so that's the Apple watch series nine. I mean, I think it's a nice upgrade, particularly if you're a year or two back. We're, the list family's on series eight and there's nothing to me that makes me say, oh, this is it. I got to get one.
00:30:37 ◼ ► And so I know we'll probably, we'll probably talk about what we all ordered at the end, but I will spoil for you the opinion of the Apple watch where in our family because it was up in the air of like, oh, you know, I think I should get a new watches here. You know, it's my wife.
00:30:51 ◼ ► She, I think she got into watch last year. She's like, ah, just get it for the hell of it, whatever. You know, like, do I really need one? I told her, well, it's not going to look any different. The colors are probably going to be similar. Maybe you'll get new bands or whatever.
00:31:54 ◼ ► This video was absolutely too long. And I think humor in an Apple keynote, especially the iPhone keynote, you know, this has a worldwide audience. It's very high profile and super corporate.
00:32:06 ◼ ► So it's difficult to work in humor in a way that the corporation will find acceptable to be in their video and that their worldwide audience across many different countries and languages and cultures will not find offensive and will kind of get.
00:32:22 ◼ ► So it's, that's a very, very challenging thing to do. And that's why they should usually try to stay away from humor or keep it very subtle and light. In this case, they went for something.
00:32:32 ◼ ► And you know, I think one of my, one of my favorite takes on this was John Gruber on dithering mentioned that like this, this was kind of a way for them to not only spin their stuff in a good way, which is good, which we'll get to in a second,
00:32:45 ◼ ► but to also be able to do things like kind of make fun of other companies lack of doing some of these environmental initiatives without it just being like, you know, a bolded list of the reading off a slide because any kind of environmental progress stuff like this.
00:33:00 ◼ ► It's, it's very hard to make it not dry, like in the middle of presentation. You don't like when you're when you're in the middle of hearing about new products. It kind of slows down the momentum to say, Oh, by the way, you know, we're reducing our water usage and shipping things differently and getting rid of plastic packaging.
00:33:18 ◼ ► Like, everyone's like, tell me what the phone and and you know, they're talking about the environment, but that is super important stuff. And they're doing what seems to be really impressive work in that area. You know, it seems like, you know, experts in the area in the environmental field seem to be pretty impressed with what they're doing as well.
00:33:35 ◼ ► So it isn't just all marketing PS. So what they're doing is very impressive and important and and significant and worth mentioning, but it's really hard to express that in an event like this in a way that's not really dry.
00:34:00 ◼ ► And it seems like it really needed to be edited down to about two thirds of its length. But it did what it was supposed to do, which is it got us all to see what they're doing in environmental initiatives. And again, these are these are pretty significant initiatives.
00:34:15 ◼ ► So I like what they're doing. I think it's very important. A lot of the stuff they had mentioned before and I had just forgotten about like I didn't realize they were actually branding this like Apple 2030. Is that what they're calling it?
00:34:25 ◼ ► Yeah, I don't think that that was ever even implied. That's a new branding. That's a new branding and logo for this year. But it's definitely a thing. I mean, based on this presentation. It's a thing.
00:34:51 ◼ ► That's that's all good stuff. So I did not enjoy this video, but I see why they did it. And I think it could have been done better. But oh, well, they did it. They're they're doing good work in the environment. And if this video is how they had to explain it to us, fine.
00:35:08 ◼ ► I think this is one of the best videos that they've made for multiple reasons. All right. So first of all, I think whoever they got to direct this and you don't think about these videos having directors, but they do whoever directed this, I give them kudos because they extracted better than usual performances from people who are not actors.
00:35:26 ◼ ► Yep. I mean, you know, these Apple executives, they're not actors. No one in these things are actors except for Octavia Spencer. And, you know, maybe a couple of like they did not take the first take. They made Tim stay there until he gave an acceptable line reading, not an amazing Oscar worthy line reading, but just like don't let him get away with just I am Tim Cook reading off a slide.
00:35:47 ◼ ► You know, he did okay. Everyone did okay. You could tell what their lines were supposed to be and what they were supposed to be feeling when they read them or whatever. So there's that. So I feel like the bar has been raised. It is a low bar. It was very low before and now it is slightly higher than it was. So kudos to the person who directed this.
00:36:04 ◼ ► Do we know for sure that Tim Cook is actually not an actor? Like maybe maybe he's a he's a wild and crazy guy in real life. Yeah. Maybe he's like super like bombastic and animated in real life.
00:36:15 ◼ ► And what we see is a character he's playing, you know, in in public somehow. I don't think that's the case having seen him before. He was the CEO sitting on a little stool sheepishly next to Steve Jobs and he was he was getting he was in the role already, you know, he was living is a method actor.
00:36:30 ◼ ► Yeah. The second thing that I think the most important thing about this video that I really really loved is it wasn't satirical but it was it was incisive and biting with respect to companies like Apple and Apple itself because they the most important point in this video was when they had the Mother Nature, you know, Octavius mention playing Mother Nature or whatever called BS on Apple saying the things that it always says because it's a method actor.
00:36:59 ◼ ► Things that is always says because that's the part of the about these things Apple says we're doing this and we're doing that and we're going to reduce our missions by this and we're doing these offsets by that or whatever.
00:37:24 ◼ ► That is such a thing in like the you know, sort of the greenwashing of these big companies. They say we're planned to do this by you know, you know, 2030 or whatever and it's like everybody who comes up with that plan.
00:37:43 ◼ ► Like everyone loves to make these plans about we're going to be super duper green, you know, at some point in the distant future that I won't have to worry about because my options will have vested and I'll be out of here.
00:37:58 ◼ ► And so they called it out in this video. They said I know if you know about this stuff you're watching this video and you're like, yeah, yeah, I'm sure you know, eggplant emoji, whatever like we know, you know, whatever you say.
00:38:11 ◼ ► I know you're just saying all this BS. It means nothing. And then they chose that point to say no this thing that we just said we're actually doing this particular part of it like now like this year with this actual product which that's good marketing.
00:38:31 ◼ ► So there is some truth to that which I think is why it was also, you know, talk about courage, brave of them to call out their own BS because they're setting themselves up to be, you know, later when all these people leave and the 2030 initiative doesn't come through when like, see, they call themselves out and end up being true.
00:38:52 ◼ ► I essentially trust that they're going to do it and I give them huge props for actually doing it because I really don't think the ROI for them and you know, Tim says if you don't like the ROI get out of the stock.
00:39:14 ◼ ► No one is buying an Apple watch because it comes in a slightly smaller box. But it does come in a slightly smaller box and they keep working on that because they think it's the right thing to do for the environment.
00:39:23 ◼ ► And yes, it costs them less than shipping and so on and so forth. Like there is some synergy there. But in general, like getting rid of all the harmful chemicals, getting the lead out of the solder, that's a pain in the butt for them because the materials that are worse for the environment are easier to use and make better products with less effort.
00:39:37 ◼ ► And so they put in the work and effort and time and money to figure out how to make acceptable products with no lead in their solder, how to make acceptable cables without the chemicals they used to use in the plastic and sometimes it takes them a lot to figure it out.
00:39:49 ◼ ► And so I give huge props to this entire effort because I think it is just any other company would say this is a thorn in my side. Why did we ever promise to do this? It costs so much money, so much time, and I'm not seeing increased sales based on it.
00:40:01 ◼ ► So why are we doing this? And like I said, I think they're doing it because it's the right thing to do. And I think this video calling out themselves and other companies for saying they're doing this stuff and not actually following through was a good instance, an actual instance of Apple's courage.
00:40:16 ◼ ► No, I thought it was good. I thought Tim did a phenomenal job. But yeah, one other thing which I thought was fascinating was them saying that they are going to transport a lot more products by ocean rather than air and apparently that's a 95% savings, which is bananas.
00:40:36 ◼ ► I would assume it's also a lot cheaper. But the big risk there is that makes them have to control supply and demand with more latency in the process. Air shipping is super fast. Ship shipping takes weeks.
00:40:51 ◼ ► So they have to know how many they're going to need more weeks ahead of time and that adds more risk that they will either overshoot or undershoot the number they need to hit and they might have shortages or gluts of supply.
00:41:08 ◼ ► And that's largely what Tim Cook brought to the company early on and probably still today was that operational efficiency of really nailing their inventory and stock management so that they wouldn't have a whole bunch of inventory sitting around doing nothing or they wouldn't have giant shortages all the time.
00:41:23 ◼ ► So this is more challenging. That's again, it's one of the reasons why this is hard stuff to do because the more efficient option from their point of view for high priced products where the actual cost of the shipping is less significant is to just air ship everything and have shorter turnaround times and less inventory sitting around in process.
00:41:47 ◼ ► So then we get Lisa Jackson talking a little more about environmental initiatives. I actually really like Lisa Jackson a lot but I felt like a lot of this was redundant or seemed redundant.
00:41:58 ◼ ► But the interesting piece was they're going to take the estimated amount of electricity that an average Series 9 Apple Watch consumes for charging and whatnot and they're going to be investing in renewable energy projects to offset all of them.
00:42:25 ◼ ► That is so freaking cool. And then it got better. The Series 9 packaging is 100% fiber based and more compact. We already talked about how it's 25% more watches per trip, more shipping via the ocean.
00:42:37 ◼ ► And then they said the Apple Watch Series 9 is the first Apple carbon neutral product. When you buy an aluminum one and pair it with a sport loop, they say that this is completely carbon neutral.
00:42:52 ◼ ► And that's just incredibly, just a giant pain to do because when they say that, I'm assuming they're talking about the entire chain of people that contribute to making this thing. So there's companies that make the different parts and those parts get shipped to a factory where they're then assembled, then they finish the thing, it's shipped somewhere else.
00:43:08 ◼ ► And that whole process of getting the aluminum, the recycled aluminum, getting all the little chips manufactured, transporting it all, assembly, I think that's what Apple means by saying a carbon neutral product. Not just like, oh, the energy we use to make one Apple Watch in the final assembly factory, you know, we offset that, therefore it's neutral.
00:43:28 ◼ ► And that is just such a pain because, I mean, even when you're as big as Apple, getting your suppliers say not only to comply with your exacting standards about the parts and give you the price you want and oh, by the way, now you have to either be carbon neutral yourself or we have to offset it by paying money for the energy that you use.
00:44:14 ◼ ► Right. And that's one of their simpler products. Like, they say, by 2030, all of their products will have a net zero carbon impact? Does that include things like the Mac Pro? Well, they won't still be making a Mac Pro in 2030.
00:44:33 ◼ ► But still, when you think about the amount of power, you know, the phone is probably the hardest in terms of there being so many of them out there in the world. But like, the amount of power that some of these devices use, even as efficient as they are, and over the lifetime of that device, like, my God, that's a substantial thing.
00:44:53 ◼ ► I think they might just be talking about the manufacturing chain until you buy it. After that, you're on your own. With the exception of them offsetting the charging of the Apple watches, I don't think they're saying they're going to offset the power usage of all the devices they sell after 2030. I think it's just like the manufacturing of it.
00:45:08 ◼ ► They specifically called out the charging as part of the Apple watch. They're estimating how much power all the Apple watches will use and counting that in. So are they going to estimate all the power all the Macs will use?
00:46:30 ◼ ► I am not going to approach that with a 30-foot pole. But nevertheless, that company that makes the fancy leather stuff apparently will be doing four new styles of band, none of which are leather, including the first ever knitted band.
00:46:58 ◼ ► We also found out that, but not, I guess it wasn't mentioned here, but at some point in the event video, I swear that they mentioned that you can charge your Apple Watch from an iPhone 15, which is kind of cool.
00:47:28 ◼ ► Many people will tell you that leather is actually fine because we're killing the cows anywhere for meat and leather is a byproduct, so leather actually doesn't have any kind of harmful impact.
00:48:02 ◼ ► Figuring out the environmental impact of anything is extremely difficult because very often there are blind spots where you'll say, "Well, that doesn't count. I'm not going to count that towards this, but I'm going to count it over here and this because it seems weird over here."
00:49:27 ◼ ► but even if you were conceived for the sake of argument, if leather was, you know, no cow has ever, not a single extra cow is killed to get leather because it's all byproduct of the meat industry.
00:49:53 ◼ ► I'm just trying to, you know, Apple didn't lean on this too hard, but I feel like there's been a lot of churn on this amongst people watching it because people are very angry that Apple's trying to appear that they're doing a good thing and everyone is saying they're not actually doing a good thing.
00:50:28 ◼ ► I'm actually looking forward to seeing the fine woven stuff because, and for whatever reason, you can't order it. Like the fine woven magnetic link band for the Apple Watch, you can order everything else for the Apple Watch, but not that band or any watch with it.
00:50:45 ◼ ► And any kind of environmental judgment you're going to try to make about how good or bad leather is, it's not good. The leather, cows themselves are pretty horrific for the environment in the amounts that we raise and kill them.
00:51:01 ◼ ► Like that's pretty awful and if you care about the environment, one of the best things you can do is reduce the number of cows that we keep creating. And there's many ways to do that. Beef is the biggest one, but you can also stop buying leather. Like that helps a little bit.
00:51:25 ◼ ► So anyway, think about that when calculating things, but it doesn't matter. This is the right move for Apple to do. No part of a consumer goods producing company is going to be great for the environment, but they're trying to reduce their impact.
00:51:46 ◼ ► And I don't think you can totally brush off the concerns of people who don't want to kill animals. Like not everyone feels that way, but a lot of people do. That's a pretty substantial market that doesn't want to buy things from dead animals.
00:51:59 ◼ ► So, you know, that's also, you know, I think this is the time for them to do this. I'm glad they're doing this and I look forward to the final woven stuff. It looks pretty good from the looks and everyone says it feels pretty decent who was at the event. I look forward to getting my hands on one.
00:52:14 ◼ ► Yep. All right. Apple watch Ultra 2 still at $799. This was introduced by Daniella de Champ, I guess. Basically it's 64 gigs, 3000 nits instead of 2000, the brightest display Apple's ever created.
00:52:27 ◼ ► Has a new watch face called Modular Ultra, which uses the like lateral edges of the display to show stuff. Night mode activates automatically based on ambient light sensor. Same basic battery life.
00:52:45 ◼ ► Yeah. It's kind of funny. So first of all, the ultra is a great product. Ultra 2 seems like it's also a great product. So, you know, go ahead and buy one. I think it's interesting with, with the whole dark titanium rumor.
00:52:54 ◼ ► The Apple watch seems to be the Apple product that always has the most wrong rumors about its physical design. Every year there are rumors about Apple watch physical design changes and every year for the most part they don't happen.
00:53:12 ◼ ► Like whoever is, I don't know why we always buy into it. Whoever is leaking that crap about the Apple watch every single year has a horrendous track record. But anyway, yeah, someday they're going to do a dark titanium one and they'll sell a bunch of them.
00:53:26 ◼ ► In the meantime, they didn't. Oh, well, the ultra was a huge hit last year. It's going to continue to be a huge hit this year. And when sales start to sag, they'll release the black one and then the sales will boost back up again. So good, good, good product.
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00:54:52 ◼ ► Then we get on to the iPhone 15 with Kayan Drance. It's getting the Dynamic Island. 1600 nits is I guess the standard, but it can kind of flex up to 2000 nits, which is twice the iPhone 14. It doesn't appear to be always on display and…
00:55:33 ◼ ► That is also an essential part of the always on display. And apparently that manufacturing process has to happen in a special factory that can do those types of displays and it costs more money.
00:56:02 ◼ ► And initial reports I've heard is that it's actually really nice to hold. They use color infused glass with "metallic ions" to get a series of colors that also seems to be mixed response.
00:58:12 ◼ ► Yeah, it does seem, but the specs they give you are anyway, it will be interesting to see if that's actually the case because that actually has some consequences when we talk about the pro later about what Apple's doing with their phones.
00:58:37 ◼ ► Although speaking of that, so the next item the case is going to get to here is, so this is, if this really is the same camera, the same sensor, the A16, same everything, they've found a way to get a little more oomph out of that because the new feature that they touted for this is that you can take a picture where it does the pixel binning, where it takes every all four groups of four pixels and combines them into like one bigger pixel.
00:59:00 ◼ ► But it will also take the full 48 megapixel frame and combine them. So previously what the 14 pro could do with the same SOC and presumably same camera was you could take a 48 megapixel sensor where it used every single pixel individually, or you can take a 12 megapixel photo where it binned all the pixels into sets of four.
00:59:29 ◼ ► So it's not just taking the bin pixels, it's not just taking the unbinned pixels, it's combining them to make a picture that is higher resolution because it uses that presumably uses the 48 megapixel picture to give like that fine detail, but then it uses the color to sort of cancel out the noise from the individual tinier pixels.
00:59:45 ◼ ► So bottom line is you get pictures with twice as many megapixels that presumably look better and have more detail than you could before. And my question is, if they could do this, is this just a software thing or is there some kind of image signal processor thing that they couldn't have done last year?
01:00:06 ◼ ► I do wonder if it's going to change sort of the readout speed of like how fast you can take pictures to do this, but it's one of the rare times I can remember seeing like when the non-pro camera ends up getting camera features that weren't on the pro camera that have the same hardware.
01:00:41 ◼ ► I don't know. We'll have to find out. It might not be noticeably slower, but we'll find out. I mean, the A17 as a processor is not massively faster than the A16 was. So we'll get there. But I think they can do it and just have it be software differentiation.
01:00:58 ◼ ► So in any case, they did also make mention, as we had been talking about recently, that they said, quote, "Using the middle 12 megapixels of the 48 megapixel sensor." So I thought that...
01:01:11 ◼ ► A little bit of a quick follow up on that. I've learned since last episode, and we talked about this some more, because people are super duper obsessed with the idea that if you use the 12, the center 12 megapixels for the 2X camera, you don't need to do any upscaling.
01:01:23 ◼ ► If you're using the Apple camera app, and you use the 2X, like the virtual lens, the 2X lens, which is really just the 1X lens, but the middle portion, it will try to use unbinned middle 12 megapixels from the sensor if it can.
01:01:46 ◼ ► And not only do you have no control over this, but it changes as Apple changes their algorithms and whatever. So it's not a setting that you can control, and you don't even know whether it's doing it.
01:02:08 ◼ ► And you can't really tell after the fact, too, because it always gives you a 12 megapixel sensor, whether that's 12 unbinned pixels that it used for that, or it's, well, I can't do the math, but like what, 4 megapixels of binned pixels?
01:02:22 ◼ ► I don't know, something like that. Then we brought up Miriam, I believe, Hashemi, and they were talking about the camera's so great, this and that and the other thing, but then the bomb that dropped that I thought was freaking cool is that apparently portrait mode is still a thing.
01:02:41 ◼ ► But you don't have to use it, because it will use machine learning to just figure out, is this the sort of thing where portrait mode would be applicable? And it will capture the depth data, like, what was that feature in video that none of us ever used? Cinematic mode.
01:03:42 ◼ ► I know, if some people like it, that's good. I mean, it's kind of interesting, kind of like when they added live photos, it's just like, "It's on by default." Like, just everybody gets it.
01:03:50 ◼ ► This will hopefully be less dangerous than that, but I do wonder if it will let me either turn it off or I can get rid of the depth data if I don't want it, because depth, I mean, not that it's taking up too much room, but A, it's capturing depth data, which means it's spraying everybody with the little depth sensor thing, which, you know, is hurting your battery life and maybe making your photos take longer to be captured rather than B.
01:04:41 ◼ ► First of all, you should have live pictures on. Second of all, I would expect the battery impact of the little blink of LIDAR is probably far less than the massive image processing pipeline that's going on anytime you have the camera app open.
01:04:53 ◼ ► I don't know. I mean, it's kind of like the speaker. Once you start interacting with the real world, it takes a surprising amount of energy instead of just being in your little fake world of ones and zeros where you can just get a lower power chip and you can do the same math with less power.
01:05:32 ◼ ► So if you're on different sides of a store or maybe you're at an amusement park and you got separated or chose to be separated for a minute, you can use this thing to do an AirTag style, no twist to the right, a little bit more, a little bit more.
01:05:55 ◼ ► And then they reiterated voice isolation on audio calls. They also announced roadside assistance via satellite. So they said, "Hey, if you have a medical emergency in your middle of nowhere, well, we can help you out. But what if you don't have a medical emergency? You have a car emergency."
01:06:08 ◼ ► And I don't know, maybe that's a very American thing, but here we are. So they said, "Hey, we'll do roadside assistance via satellite." Same basic idea. You tap through a wizard, then they send some text messages through freaking space.
01:06:19 ◼ ► And they said this is launching in the US with AAA, which is our American Automobile Association. There's something very similar in the UK. I forget what it's called. It might be AA? I don't remember.
01:06:31 ◼ ► I don't remember. Yeah. Oh, no, it's not that one actually. Now that I think about it, maybe not. But anyways, the point is it is free for AAA members to receive service as part of your membership.
01:06:41 ◼ ► But yeah, and then you can pay for it if you're not a AAA member. Satellite services remain free for two years. And then we started talking about wired capabilities. But before I get there, any thoughts on the wireless capabilities?
01:06:56 ◼ ► When I saw the thing, "Free for two years," whatever, I said, "How much time do I have left?" Or my wife, I guess. I don't know. It's my fault. Is there a timer that's going to tell me when my satellite, free satellite... presumably they'll try to upsell me and say, "Hey, your free thing is going to run out." I guess I'll find out in a year, huh?
01:07:12 ◼ ► Well, and they haven't really announced yet. What happens when that runs out? Do you just lose that ability or do you have to pay for it? They haven't said anything on that yet, and it won't run out for anybody for at least one more year.
01:07:25 ◼ ► Exactly. And then they have wired capabilities and they announced, "USBC, baby. It's real. It's happening." What's the GIF? I forget what the American politician was, but it is happening. And I'm excited.
01:07:37 ◼ ► It's funny because I was thinking about this, and I, Chi, charge basically all the time. About the only time I plug in, there's two times that I think of that I typically plug in. Number one is at my desk when I'm debugging on device.
01:07:50 ◼ ► And number two is when I am running really low on battery and need to top up. And we have one of the, like, I don't know if it's an iPad charger, whatever the Apple USB-C charger is that's not the big square.
01:08:03 ◼ ► The one that's like a rectangular power brick or iPhone brick. Well, anyways, we have that with a USB-C to lightning cable down in the living room. And so if I ever need to top up quickly, that's the one that does the like 10, 15, 20, whatever it is, watt charging.
01:08:16 ◼ ► And that's really nice. But otherwise, like nightly, I Chi charge. When I'm traveling, I Chi charge. But that being said, the thought of never having to worry about whether or not I have a lightning cable nearby, I am in. I am all in.
01:08:32 ◼ ► And I travel with probably too many USB-C cables for, because all of the laptops and iPads and whatnots that I have around me, I am so excited to not have to think about lightning anymore.
01:08:51 ◼ ► So Apple kind of undersold this. Like they didn't, this is definitely the type of thing where, I don't know, people don't want to hear that if Steve Jobs is still around. But if Steve Jobs was still around, he would have announced this.
01:09:11 ◼ ► I know. Well, that's why you get out the big guns and have somebody say, let me explain to you why. I know you're probably thinking, oh no, this is bad, but let me explain to you why it's actually good.
01:09:26 ◼ ► And yeah, they did save it to the end, but whatever. But they didn't have someone higher up in the org chart come out to say, let me explain to you why we're courageous for removing the headphone jack or whatever.
01:09:52 ◼ ► Yeah, I mean, maybe someone will still be selling color match cables, but Apple is not including them in the box. And if they are going to sell them, they didn't even talk about it or emphasize it.
01:10:41 ◼ ► To say, you know, if you're upset about this, let's distract you with cool colors. Which is why I thought it was going to be such a big important part of this thing, but it's not an important part of it, it's not part of it.
01:11:01 ◼ ► Right? Why are we doing this, blah, blah, blah. They just said, here it is. It's the same connector you know and love in all our other products and now it's on phones and we think it's great. Anyway, moving on.
01:16:17 ◼ ► "The AirPods Pro are actually a slightly newer model. Apple cites a new IP54 rating for earbuds and case, adding additional dust resistance, as well as a new lossless audio with ultra-low latency specifically for use with the Apple Vision Pro, a feature that does not appear to be coming to the existing 2nd generation AirPods Pro."
01:16:40 ◼ ► They haven't really renamed this product, it's still called AirPods Pro 2nd Gen, it's just AirPods Pro 2nd Gen with USB-C case, which I guess they've done before where they've had laptops with like, I don't remember, bronze keyboard, that's not really one of the models specified.
01:16:55 ◼ ► But at various times they've added more words to the end of their product to further narrow it down to a specific sub-model, and those sub-models have been different in weird ways. So here it is, AirPods Pro 2nd Gen with USB-C case.
01:17:10 ◼ ► Yeah, it's kind of like the 2.5 gen, but I was kind of disappointed by this too, because in the past, when the original AirPods, the case was not Qi compatible. And then a little while into its lifetime, they updated the case to have wireless Qi charging, and they let you buy that case separately for something like $70.
01:17:33 ◼ ► So you didn't have to replace your entire set of AirPods to get the cool new case charging method, you could just buy into it if you wanted to for less. I was kind of assuming they would do the same thing here, and it looks like they didn't.
01:17:44 ◼ ► I mean they might still do it eventually, but they don't have it now. Even though the AirPods themselves are updated, I don't see any reason that they couldn't sell the case separately, because the case is not part of this new lossless audio, ultra-low latency, blah blah blah vision, like the case isn't contributing to that, so it seems like they could sell the case separately, and maybe they will eventually, but maybe not at launch, we'll see.
01:18:05 ◼ ► I mean they also just might be figuring, for the Vision Pro, what's going to be a very low volume at first product that's going to "start at $3500", they might figure who cares if people have to buy new AirPods to use it. That's going to be a drop in the bucket relative to the cost of that product.
01:18:24 ◼ ► They also updated the EarPods, if you're wondering what EarPods are, what used to come with the phones was a little set of wired headphones, and those wired headphones used to have a headphone jack on them, but then the headphone jack went away, so those wired headphones had a lightning plug on the end of them, and then that went away because they don't put those with phones, but anyway you can still get it, and now they're going to have one of those with USB-C on it.
01:18:46 ◼ ► It's so weird to me in the house occasionally I find one of those wired pairs and it's like, a set of headphones with lightning on them? Oh yeah, a phone. Anyway, now they're going to have USB-C ones if you want them.
01:18:55 ◼ ► See this is one of the many reasons why I'm so excited to be going to USB-C is like, I have so many weird little lightning things, there's lightning dongles, and a lot of times, for instance, the wired headphone dongle, I have two different ones that I carry in my travel bag, one with USB-C for modern iPads, and the other one with lightning for modern phones in case I need a headphone out, which sometimes I do.
01:19:18 ◼ ► This is going to be so nice to just have one of those things. Again, looking at other USB-C features, there are so many weird little peripherals, like those little card readers that Apple sells for the camera connection kit, so many things like that.
01:19:42 ◼ ► That's really nice. Not to mention, we'll go to the Pro with being able to have more advanced stuff, but not to mention it can probably supply more power because it has to as part of the USB spec.
01:20:50 ◼ ► So last episode we were talking about the invitation to this event that showed titanium powder. We started talking all about 3D printing titanium and the new things that that kind of process makes possible.
01:21:30 ◼ ► But given the fact that Apple did not mention anything about 3D printing metal, which seems to indicate that they're not doing it, I have chosen a winner from all the feedback that we have.
01:21:46 ◼ ► I think I think it is the winner because it is the best explanation of why Apple in particular did not decide to build their iPhones or Apple Watch Ultras or whatever by 3D printing titanium, at least not yet.
01:26:08 ◼ ► So that could account for the fact. Although he did start off in saying, "It could be that just 19 grams, even though it doesn't seem a lot, people's hands are actually pretty sensitive and you can notice 19 grams."
01:29:25 ◼ ► But this year, not so. This year, the 15 Pro and I think also the 15 get the mid-frame design so they can open up the front and the back, which makes repairs easier, take less time, presumably cheaper.
01:30:34 ◼ ► So that's great. I'm really happy to see that their move to titanium here, first of all, I think, colors aside, which we'll get to in a minute, colors aside, I think it looks fantastic in all the pictures and hands-on stuff I've seen so far.
01:33:21 ◼ ► So officially the colors are black, white, blue and natural. Like it's not that they're bad, like as colors, I wouldn't say that these are bad colors, but there's basically three flavors of gray and blue.
01:34:07 ◼ ► The back glass, eh. It's a good thing most people use cases. I was even thinking too, like, you know, my own phones, I almost never see the back because I'm not one of those monsters who puts a phone screen down on a surface.
01:34:49 ◼ ► So, here's the thing. You are increasingly seeing the color of the back of the phone because that stupid camera just keeps taking up more and more areas. I know a lot of it is taken up with the lenses, which are basically black.
01:34:59 ◼ ► But you do see the color of your phone, a large square of it poking through even when you're wearing a case, which, I mean, we'll get to what we bought in a little bit, but, like, that's one of the things that are used for potentially getting a neutral color, not to clash with your, you know, colorful cases if you plan on getting colorful cases.
01:35:15 ◼ ► Yeah. As usual, it's disappointing that Apple doesn't think pro means bright colors. They should be dissuaded of that notion. They should try making a pro phone in colors. I think people would like it, but that year is not this year.
01:37:00 ◼ ► Chill out a little bit. But you press and hold to confirm intent. I was talking to a local friend who I won't call out their name, but they were very grumpy about the fact that you have to press and hold and can't just, like, double tap or whatever.
01:38:05 ◼ ► I also don't really want to accidentally take a screenshot. Like, I understand the reasoning. I'm not too grumpy about it because, like, whatever, but it's a very interesting choice that they decided to do.
01:38:46 ◼ ► So, for instance, if I'm, like, leaning up against something while working on something, like, a lot of times, like, because a lot of times I'm listening to a podcast while it's happening, so I'll realize, "Ahh!" and it's simply blasting my ears out.
01:38:56 ◼ ► I hit the volume buttons in my pocket on purpose all the time. I'm really good at it. I'm really good at knowing where there's volume buttons because I don't have the AirPods that you can, like, swipe the volume up and down or whatever.
01:39:06 ◼ ► And so that's a feature for me. And, you know, so I, but yeah, accidental input. But like I said, those buttons, volume buttons and the power buttons, they're huge and they only take, they're not, you don't have to hold them down.
01:39:18 ◼ ► Well, regardless, you know, this is going, this is changing from a switch that was very hard to hit accidentally and especially, again, most people use cases and with most cases, that switch, they would just cut out a little hole and it would basically be recessed then compared to the outer boundary of the case.
01:39:38 ◼ ► Yes. Whereas volume buttons were always, you know, repeated by the case so that they would, they would, you know, butt out. So in most people's lives using phone cases around their phones, it's going to be, now it's going to be way easier to accidentally hit this compared to the old switch because presumably most iPhone 15 Pro cases will have their own, you know, button in front of the action button. Now maybe...
01:40:02 ◼ ► It would be such an FU for the cases to have like the, you know, second set of buttons translating for the volume and power, but still leave a cut out for the action button. You got to shove your fingernail in there to press it.
01:40:17 ◼ ► There are iPhone cases that do that with the volume and the power too, by the way, they have cutouts for them. Like that's a style of case. So, you know, whatever, but I'm assuming they will translate it out. But yeah, but anyway, this button doesn't just do ring or silent, you can configure it.
01:40:29 ◼ ► Yep, that's true. And that's extremely cool. You can configure it to do all sorts of stuff. You can start voice memo, launch camera, which sitting here now is probably what I'm going to choose. You can activate a particular accessibility feature.
01:40:41 ◼ ► You can activate a particular focus mode. I don't think you can choose, like it's always the one focus mode. Like you always enable do not disturb. You always enable work or what have you, but still that's cool.
01:40:52 ◼ ► But more interesting than anything else, I think is that you can activate, oh, and a flashlight as well, but more interesting than anything else is shortcut. You can run a shortcut. And that means you can do...
01:41:02 ◼ ► And not just run a shortcut. I saw, I think Underscore was saying, it's not just that you can run like the nomenclature is like a workflow. You go to the shortcuts app and you make a workflow that does a bunch of steps or whatever.
01:41:12 ◼ ► I think he was saying that if your app Vens a shortcut, like if Overcast has a shortcut functionality to like start playing or do something or whatever, that it can directly call that rather than running a workflow that invokes.
01:41:24 ◼ ► I don't know what the technical difference between those two things are. Maybe it's just less overhead or there's less indirection, but apparently it can directly run app shortcuts and not just run a workflow that you make in the shortcuts app.
01:41:56 ◼ ► It could kind of open that app in the background directly as opposed to having to run a shortcut. And people have seen like a lot of these home screen customization things people are doing are based on replacing icons of apps with shortcuts that just run the app.
01:42:21 ◼ ► I think I got rid of that about a year ago where when you launch apps, it doesn't like shortcuts still does run in the background, but when you're just doing an app launch, it doesn't do the thing where you briefly see the shortcut.
01:42:44 ◼ ► The way you customize this button, by the way, is one of these interfaces that if anybody else did it, you'd be like, what are you doing? It's just a setting. Just let people, it's a picker.
01:42:54 ◼ ► Like the human interface guidelines say give them a picker. And what you can pick from is all the things we just read. Launch camera, activate accessibility feature, shortcut, focus mode, blah, blah.
01:43:02 ◼ ► What interface does this have? Something you've, it is not a standard control, let's say. We'll put a link in the channel that's doing a movie, I think it's an Apple thing where you can see it happening.
01:43:21 ◼ ► And then you swipe from side to side and an overlay of functionality comes and overlays itself onto the action button and the phone also like rotates like this 3D model of the phone like rotates and stuff.
01:43:32 ◼ ► It's so over the top. Just like, it fills the entire screen. This is not like you go into settings and it's like one little row or a picker or something. It is a full screen, high fidelity 3D graphical experience.
01:43:44 ◼ ► It's just, I mean, I guess the team had fun doing this, but like, and it is a fun little bit of whimsy, but I do have to wonder, okay, so how long does this UI stay like this? And when does it just become a picker?
01:43:57 ◼ ► So I think this is actually just justifiable for two reasons. Number one, this is a headlining feature of the phone. They wanted to show it off in the event. So I think they built this UI in part for the event.
01:44:08 ◼ ► And number two, no one's going to know what the action button is. So if they have a setting somewhere that says, what do you want the action button to do? They're gonna be like, what the heck's the action button? This shows them.
01:44:21 ◼ ► I do wonder though, when people see this UI, will they be able to read the fact that this is trying to show them a button on the side of their phone? I do wonder how people who don't already know will interpret what's on it because it's really zoomed in and people can see like, I just thought it was a design or something like, do you realize what it's trying to, especially since it colors the action button like red or whatever, and it's not red on the side of your phone.
01:44:43 ◼ ► So I'm not sure how successful the UI is going. It's a fun little bit of whimsy. I don't think it's going to be a big problem. It's just fascinating to see like it like you said, Marco, if you're a headlining feature, you get wide latitude to do fun stuff, essentially. And I think this UI is fun. I just think it's not potentially something that will be here in 10 years.
01:45:09 ◼ ► So my mind is reeling when they say A17 Pro. First my mind is like, wait a second, have they all been called Pro in their Pro phones? No, no, they haven't. What the hell is going on? And then I'm like, okay, as I tooted, so I guess the A17 Max is coming soon, then the A17 Ultra, then Apple will cancel the A17 Extreme.
01:45:51 ◼ ► They're not going to put a processor called A17 Pro in next year's non-Pro iPhones. Now from my limited understanding of semiconductor manufacturing, again, I don't know much about this, but this is a 3nm chip.
01:46:08 ◼ ► Next year's non-Pro phone, I don't think they would put in a 5nm chip because I think, from my understanding of this, you can't just take a design and scale it down in Photoshop 75% and say, alright, this 5nm design, we're going to shrink it down and it'll work on 3nm.
01:46:26 ◼ ► No. My understanding is that when you change the process of manufacturing, that some of the design work that you do has to be different as a result of just how some things in that process work.
01:47:26 ◼ ► So maybe it'll have five GPU cores and whatever number of neural engine GPU cores. If you look at the silicon diagram that they always show off, there's a decent amount of space on that die dedicated to features that the non-Pro phones don't need.
01:47:52 ◼ ► There's the ProRes encoder. The non-Pro phones don't need that. There's certain parts of that display controller that's optimized for the LPTO display. Maybe the non-Pro phones don't need that.
01:48:09 ◼ ► Anyway, this is the theory for the A17 Pro. I also agree with it and it is the most obvious thing. It's going to be an A17 without the Pro. As soon as they put something with Pro, like we said with the Vision Pro, as soon as they put the Pro on something, that means there's going to be a non-Pro.
01:49:15 ◼ ► But any other functional parts of chips like CPU Cores, Efficiency Cores, Power Cores or any of the supporting stuff, USB, ProRes or whatever, I really hope they're not binning based on that.
01:49:29 ◼ ► They could. It's a thing they could do. But they haven't done it so far. Everything they've ever binned so far has only binned GPU Cores and CPU Cores, right? Have they ever binned on anything else?
01:50:12 ◼ ► And so what they must be having to do to make this work, so the iPhone is a massive product. They need super high yields. They can take this whole year banking all those dud chips for next year's more mass market model phone.
01:50:30 ◼ ► But this year the mass market phone is using older technology because that saves the yield there. The Mac M3 chips are rumored to use 3nm as well but the volumes that Macs do compared to iPhones is probably a drop in the bucket.
01:50:44 ◼ ► So that's probably not like a massive thing but like the two different iPhone families, those are massive each. So I think this is going to allow them to save 3nm capacity while they don't have so much of it this first year.
01:50:55 ◼ ► And then next year they will be able to use all of it plus, I don't think chips go bad, so if they have some way to save all the ones this year that have a bad GPU Core and use them for next year's phones, that could be a way to really maximize this weird situation with this brand new cutting edge fab with these low yields.
01:51:15 ◼ ► Yeah just don't store them in the Redis Lust Arca warehouse. You really want to keep track of what you do with those. Do we make a bunch of A17s with a missing GPU Core last year? Did anyone know where those are? Are they in the back room?
01:51:31 ◼ ► Alright so we haven't really made it past the name. So what is A17 Pro? It's a breakthrough new CPU in the chip. There's the industry's first 3nm which I think we kind of glanced off a minute ago. 10% faster performance cores. The efficiency cores are faster. That's all we know.
01:51:48 ◼ ► The 16 core neural engine is up to 2 times faster. Marco I believe you made passing reference to this USB controller for USB 3 in 10Gbps which is not in the A16. Thus the iPhone 15 gets USB 2.0 speeds.
01:52:04 ◼ ► Yeah I mean this would be easy to predict based on... so here's the thing. When they planned on making the A16 they did not put a USB 3 controller in it. And they could add another chip to the logic board but they didn't do that. So the A16 is what it is. They did not add an additional extra chip to have it.
01:52:27 ◼ ► So it just has USB 2.0 because that's what the phones with the A16 had in them. And as for the A17 Pro, it's got USB 3. It does not have Thunderbolt. It is not 40Gbps. It is 10 which is great. That is way better than 480Mb which is the other step down.
01:52:46 ◼ ► The disappointing thing in addition to the lack of color match cables, which we noticed on the last show, is that your iPhone 15 Pro or Pro Max does not come with a USB 3 cable. Which would not have to be super expensive or really thick like a Thunderbolt cable.
01:53:02 ◼ ► Oh it's fine. It's fine. It's way thicker than a USB 2 cable. USB 3 cables are not that expensive. And I feel like this is another decontenting thing where it's not about e-waste. It's not about saving. USB 3 cables are not a Thunderbolt cable. But they didn't do it.
01:53:22 ◼ ► You're right it will be fine but it does annoy me that they charge so much money for these phones and find a way to save every little penny. It's like come on a USB 3 cable? Is that breaking the bank?
01:53:41 ◼ ► Is it a USB 3 cable that's like 2.5 feet long? Honestly. Just buy a third party USB 3 cable and a USB 2 cable that are 2.5 feet long and tell me you can tell which is which without plugging them into something and testing.
01:54:04 ◼ ► And that's I think in part, this is what Marco was saying, in part because it doesn't have to do much. It has to carry power and a little bit of data. Whereas an average USB 3 USB-C cable is, it's not thick but it is noticeably thicker than the like iPad charging cable is.
01:54:20 ◼ ► So I think you're both right. I think it would have been much better if there was a USB 3 cable in the box for a professional phone. But I'm not completely disgruntled that it's not there.
01:54:46 ◼ ► This is the rumored GPU core overhaul which supposedly was actually planned for the M2 but they couldn't do it in time for the M2 so they just used the previous cores they had. So yes they were very excited about these new GPU cores which are a little bit later than planned but apparently are very good.
01:55:03 ◼ ► I mean they did that thing where they tout the gaming performance. It's like yeah yeah yeah. I'm excited to see these GPU cores in the M3. Right? Because you know. Let's see when you get some more of them and get a little more grunt.
01:55:13 ◼ ► So they're six cores 20% faster and they have ray tracing which they're very very excited about and some sort of thing that's working in concert with the neural engine to get metal FX upscaling which they were also very excited about.
01:55:29 ◼ ► This is part of a suite of technologies just like the ray tracing thing and the metal FX upscaling. These are two things that have been coming through the gaming industry over the past several years to make games better so the ray tracing is not full ray tracing it is just oh some things in your game might be ray traced.
01:56:08 ◼ ► Now graphics programs do AI upscaling too. But anyway instead of just upscaling the way an old graphics program would do by just interpolating the pixels to be larger it uses information about the previous frame the next frame and what is actually in the frame to sort of intelligently upscale so you can essentially run your game at quote 4K.
01:56:27 ◼ ► And it looks better than it would if it was upscaled to 4K but not as good if it was actually 4K and the game was rendering 4K and this is very popular because it massively increases your frame rate and it's one of those things where it's like can I really tell the difference between real 4K and 1080 intelligently upscaled to 4K and if you can't tell take the extra frame rate and that's what a lot of people are doing so these features are very popular.
01:56:52 ◼ ► Metal effects upscaling will be on a phone I guess maybe you don't have as much GPU grunts so you might want to use it and maybe no one can tell but yeah Apple is keeping up with the Joneses in terms of technologies underpinning their game platform.
01:57:06 ◼ ► So we got our game video which I got a little power nap in which is great. Not mentioned in the event video there's a thread radio in the 15 Pro which is pretty cool and then we get to the camera system and they have decided and I am I'm an okay amateur photographer but I think I am beyond my depth but they've announced that there are effectively seven camera lenses in the 15 Pro and obviously that's not a literal statement but that's what they're declaring.
01:57:34 ◼ ► I would say. I mean you can keep cropping the sensor as many different ways as you want. Do those all count as separate cameras? Well apparently according to Apple they do. Now I'm not here to smear it I'm actually very enthusiastic about this and I think Mike had said it on upgrade and I thought he made a very good point that we all assumed that the 48 megapixel main sensor was going to like revolutionize iPhone photography and I don't know if that's really been the case but there's some definite changes here that might be you know cashing the check that the
01:58:03 ◼ ► that we wrote last year with this 48 megapixel sensor so leaving aside the Pro Max for a minute I guess I'll turn to Marco but if you prefer John you can take it but tell me about this sensor in these focal lengths and what's going on here please.
01:58:18 ◼ ► Alright so the sensor is larger not a ton larger I think it's like 20% larger or something so that's good that you know that helps. That means you know more light capture better photos less noise that's that's wonderful. Same megapixel so all the pixels are kind of a little bigger.
01:58:34 ◼ ► They're they're pulling a few tricks here. We'll get to the 24 megapixel thing in a second because that's more complicated but the gist of the of the different lenses is you know last year they offered like a 1x and a 2x preset that both use the 1x camera as discussed earlier that the 2x was kind of just a like a center crop of the sensor and it would process a little bit differently but that was the gist of it.
01:58:59 ◼ ► As far as I can tell the three different focal lengths 24 28 and 35 millimeter equivalents for the 1x sensor that you can pick are basically doing that same thing with the 24 seems to be the that's the native frame of it.
01:59:15 ◼ ► And then you can just kind of crop in by default on those two lanes can and those are you know from a photography point of view. Those are like classic photography prime lens lanes especially like 35 it's like a classic length that a lot of people would shoot all things in like a lot a lot of cameras like a lot of fixed lens fancy cameras like some of the Leica series the Sony like little handheld ones.
01:59:39 ◼ ► A lot of those are fixed at 35 millimeters the Fuji X 100 series like this is these are very popular focal lands for photographers so that's why they're there they're saying this and kind of building this into the UI a little bit but as far as I can tell that's just those are just crop modes on the main sensor, which is not necessarily a bad thing like I this past year with the 14 Pro.
01:59:59 ◼ ► I have used the 2x crop mode a lot actually way more than I thought I would and it's been fine. It's been way better than any real 2x camera they ever shipped because they have such a big sensor in this one.
02:00:24 ◼ ► So they're doing this kind of super resolution stuff they mentioned a few times that the photonic engine which is their processing pipeline now seems to be processing the whole pipeline in 48 megapixel mode or something like that.
02:00:41 ◼ ► Like they made a few statements that were in that ballpark. So it seems like they are they're doing a substantial processing and software upgrade in that pipeline to save the downscaling to the final resolution to later stages in the pipeline.
02:01:00 ◼ ► I mean the 24 megapixel thing is the same thing we discussed for the 15. This is the same feature came to the 15 which is that they are rather than giving you binned pixels and giving you a 12 megapixel image they're binning but they're also not binning.
02:01:31 ◼ ► And they're not going to tell you all the details of how they do it but that's essentially the gist of it is that they're able to get a higher resolution final image because they they take contributions from more of the pixels and by the way the 48 megapixel is before if you have 14 pro or whatever you can take the 48 megapixel pictures and they'd be raw pictures so they're huge they're way bigger than the computer.
02:01:51 ◼ ► They're way bigger than the compressed ones and they're actually take a little bit longer to capture because you're writing more data because the readout is slower I'm not sure what the lag is but it is slower to take 48 megapixel raws like one after the other than it is to take JPEGs.
02:02:03 ◼ ► So presumably on the 15 pro all that that whole pipeline the whole imaging pipeline is faster and also you can capture 48 megapixel heaf images 48 megapixel compressed image they don't have to be raw.
02:02:15 ◼ ► So you can shoot in 48 megapixel all the time and not fill your phone with raw images, so you can get 48 megapixel heaps and then by default you're getting 24 megapixel images, which are a combination of the binned pixels and the non binned pixels from the 48 megapixel sensor and then all the other focal lengths yes I believe they're all our crops and that's basically just a UI enhancement but it's a welcome one because you can pick your default.
02:02:37 ◼ ► If you want to default 28 millimeters your 1x camera like by default will be 28 millimeters and you can change it to 24 or 35 or whatever by you know using the UI and the camera but you can pick what your default is so your default doesn't have to be the plain 1x which is presumably 24 millimeters.
02:02:52 ◼ ► Yep, so they've said larger sensors as Marco mentioned, there's a new nanoscale coding to reduce lens flare which I'm excited about better low light performance it granted I have a several at this point year old big camera it's a Olympus micro four thirds, not the world's best low light camera to begin with but for the last few years the iPhone has been so much better endorsed in my Olympus and I expect it to only be better slash worse depending on your perspective now.
02:03:27 ◼ ► The Pro Max however doesn't have a periscope mind you but it has a 5x or 120 millimeter focal length 12 megapixel f/2.8 camera lens or camera system with 100% focus pixels and the optical image stabilization moves in three dimensions with up to 10,000 micro adjustments per second.
02:03:46 ◼ ► And it does all this not by periscope mind you but a tetra prism design and they showed a little image in the event where basically it ping pongs the image through this prism so what I think they said it made four stops or something like that prior to hitting the sensor and that gives them a gives a 5x optical zoom.
02:04:22 ◼ ► And one thing that that I got totally wrong in my perception of what this was going to be based on all the rumor stuff I was thinking it would be a zoom lens meaning that it would be variable focal length that it would cover the range like cover the range from 3x to 6x.
02:04:42 ◼ ► Optically speaking the metrics are about as good seeming a little bit better sensor size but generally about as good seeming as the 3x camera has been on the pro which is not great but it's there.
02:04:58 ◼ ► And I think that's what this is going to be like optically speaking and you know with when talking about things like noise performance and everything low light performance this is going to be significantly downgraded from the 1x lens because the 1x lens has a much larger sensor and you know simpler optics and stuff like that so that like the 1x is probably going to be way better optically just in the same way that it's been better than better than the 3x camera.
02:05:20 ◼ ► But 5x is a pretty good reach like you know it's 120 millimeter equivalent that's pretty good that's not going to get you you know that's not that's not like one of those super tele photos like we were talking about a few months back.
02:05:45 ◼ ► One thing that that's going to be a little potentially weird is that there's now a huge gap between the 1x coverage and 5x like before you know you had the 3x to fill that you had the 2x crop mode.
02:06:01 ◼ ► I guess you're going to have to use a lot of digital zoom on the 1x sensor if you want say a 4x perspective, or three and a half x perspective, that's going to be fairly compromised, but in exchange, you get 5x worth of maximum reach which, you know, the way I use the 3x camera on my 14 Pro is kind of utilitarian.
02:06:27 ◼ ► You know there's not every picture I take is a piece of art. A lot of the pictures I take on my phone are serving some kind of function, you know, help me see this thing help me remember this thing, help me communicate this thing to someone else.
02:06:57 ◼ ► And from that point of view, the 3x and the 5x cameras are perfectly fine optically, like, again, you're not going to win any awards your picture gonna look like crap if you zoom in, but you got the reach you got the shot for so you can communicate this thing to somebody or, you know, capture this thing or save this thing to remember it later.
02:07:32 ◼ ► Yes, I couldn't I couldn't lift it up. But, but for people who are already Pro Max users, I think this is going to be an awesome upgrade. And it's going to allow them to get things that would have been harder or worse before.
02:07:54 ◼ ► I wish my one x lens had that because that would enable even better performance out of an already great camera. Maybe down the road, maybe we'll get something like that. But anyway, pretty cool.
02:08:13 ◼ ► So the rumors were that it would be a periscope style lens where light goes in hits a prism starts traveling the length of your phone or the width of your phone. So now the light is traveling sideways inside your phone instead of you know, directly into it goes through a series of lens elements hits another prism and then goes down into the sensor.
02:08:30 ◼ ► And that's kind of what this does. But the difference is in a true periscope lens that the periscope lens that people think of the lens, there are lens elements stacked inside your camera like lengthwise.
02:08:42 ◼ ► So like if you look at the back of your camera now you see a bunch of circles. Those are lens elements, right? The orientation those are in rotate them 90 degrees. So you're looking at them edgewise. There would be element lens elements edgewise inside your camera stacked like that, that the light would pass through.
02:08:58 ◼ ► Not only that, but the idea was that, hey, one or more of those lens elements would move like mechanically move like when you twist on an actual real big camera lens and it moves the lens elements to be different distances from each other. That changes the focal length.
02:09:13 ◼ ► There are existing cameras that do that. In fact, I'll put a link in the show notes to I think what the first one, the first big name one that did this, which was the Sony Xperia 114, one IV. Anyway, one Roman numeral four. I don't think it maybe wasn't the first, but it was one of the one of the first ones that popularized this.
02:09:29 ◼ ► And it came out in September of 2022. So almost a year ago. And it has a bunch of lens elements that are stacked edgewise inside the thing. It actually has a sensor that is also edgewise. Like it doesn't have another prism. So the sensor lays down. So it's a little bit different than the rumors of this thing.
02:09:44 ◼ ► But it, as far as I've been able to tell, has an actual moving lens element. Now the weird thing about the Sony is, okay, so lens element moves to change the focal length, but it moves and it has two positions all the way to one side and all the way to the other.
02:09:57 ◼ ► So it only has two focal length. It's not like how you can smoothly zoom between 20 millimeters and 70. No, it only basically digitally moves. You can go, I forget what the range is, but it was like 70 millimeter to 85 or whatever it was.
02:10:11 ◼ ► And those are your only choices, nothing in between. So this Apple camera is not a "zoom lens" because it never changes focal length. The focal length is always the same and it does not have any moving lens elements.
02:10:25 ◼ ► And from Apple's little diagram that they showed, all of its lens elements are, you know, flat like a pancake when you look at the back of the camera. There are no lens elements stacked sideways.
02:10:51 ◼ ► So no, this is not a periscope camera. No, it is not a "zoom lens" because it never changes focal length. It is a fancy longer focal length prime lens that gives you 120 millimeter equivalent.
02:11:13 ◼ ► To get one that has anything approaching the quality, not a zoom lens, but more zoomed in lenses, to get anything approaching that quality, you need a bigger and bigger assembly because putting more lens elements to magnify things makes you lose light.
02:11:32 ◼ ► I also agree with Marco that having to go from 1x to 5x with nothing in between is going to be rough, but honestly, if those 5x pictures, I really hope the 5x pictures look better than the 3x, you know, in terms of light gathering noise, sharpness, all of that.
02:12:04 ◼ ► And then the other interesting thing about this UI wise is apparently when you're using the 5x lens, the camera app will show you like a thumbnail using the 1x camera, kind of like the navigator in Photoshop.
02:12:15 ◼ ► If you're familiar with that, they have like a little outline like you are seeing this portion, but really the whole picture is like this. And that's to make it so people don't get lost because the 5x is so zoomed in, they might have trouble finding their subject.
02:12:25 ◼ ► And if you haven't used a real camera, this is a good example. If you've ever used a telescope and tried to look at the moon with the telescope, you will find out really quickly how hard it is to aim at something in the sky with a very zoomed in lens.
02:12:37 ◼ ► Like, oh, just point this telescope at the moon. All right, that's the moon. You look in and you see blackness. You're like, but I'm pointing at the moon. Is the moon? And then you move it and you're like blackness. And you move it again, blackness, right?
02:12:46 ◼ ► Being zoomed in, it's actually kind of hard to find your subject. So Apple is helping here by showing you using one of the other cameras to show you a wider view to basically let you know you are here.
02:13:26 ◼ ► But you can also pinch and zoom for many, many other virtual lenses between that, because let's be honest, there are a certain number of lenses and a certain number of sensors and a certain number of pixels.
02:13:42 ◼ ► Then, as we already discussed, much faster transfer speeds. You can now record pro res video directly to an external storage drive, which means you can also do 4K 60. They talked about log encoding. I don't know what that means, but apparently it's good.
02:13:57 ◼ ► It gives you more and more dynamic range. So you use the it's kind of like you think of as being like, well, it's not really like Rob, but like, you know, you can get more out of images you capture in raw because you can see what the sensor saw and maybe recover things from the shadows that you couldn't get otherwise. Log encoding is a way of doing video where you you can recover more, more dynamic range from the final thing.
02:14:24 ◼ ► Fair enough. They also have ACES Academy color encoding system, which apparently is a big deal for video. Spatial video capture using the main and ultra wide cameras will be available later this year.
02:14:34 ◼ ► This is massive. I mean, this is like for you because when the vision pro was, you know, announced and shown and they showed off the cool, you know, the creepy dad birthday thing that everybody hated.
02:14:45 ◼ ► But I liked that if cap, you know, capturing the kids birthday, like, you know, the we talked so much about like this is going to be amazing for vision pro of like this, this wonderful feature of like being able to capture 3d lifelike moments and replay them later.
02:15:01 ◼ ► That's amazing. And even from that moment, everyone was speculating. Well, someday some future iPhone, maybe we'll be able to capture that capture those photos and videos in 3d didn't think it would be like, you know, two months later.
02:15:23 ◼ ► And it's using, you know, as you mentioned, it's using the one X and the ultra wide because they're next to each other and they're in line with each other when the phone is held sideways.
02:22:28 ◼ ► Related to that, as much as Apple charges, it's kind of one of those situations that we've talked about in the past where Apple just made a USB hub because it's so hard to find one that's not crappy.
02:24:13 ◼ ► Yeah, you guys are all talking about all the lightning and USB-C in the uniform of your life, and I continue to be, I'm not going to say beset, but a little bit beset by micro USB devices, which are my cameras.
02:24:36 ◼ ► Also, we should quickly point out, Stephen Robles put up a video in the last, I don't know, 24, 48 hours, where he had noticed that apparently Apple has killed the MagSafe Duo, which is the first party version of that Mophie thing that I really like.
02:25:21 ◼ ► But they've killed both of them. And there's some theories, I don't remember if Stephen was talking about this, it might have been, or there's some other people who are saying that, well, these phones aren't certified as Qi version 2, and presumably they will be, and maybe they're just waiting for that to happen before they release some new Qi 2.
02:25:36 ◼ ► Yeah, that's in the video. Like, there's two things. One, apparently, supposedly, Qi 2 will be able to have the same integration that the MagSafe thing has, like it's showing up in the battery meter or whatever.
02:26:29 ◼ ► And like, Apple's, if this is true about Qi 2 having OS integration, one of the biggest advantages of buying an Apple battery thing that OS integration goes away, so maybe Apple feels like they can't compete anymore, but we'll see.
02:27:00 ◼ ► I think I'm going to go the gray, and I don't mean that as a joke. The natural one where the back is just medium gray and the titanium looks kind of like titanium. I think that's what I'm going for.
02:27:40 ◼ ► So she got a watch. She's getting the gold stainless because that's what she likes for appearances. I wish she didn't because it's so much more expensive, but nevertheless, there you have it.
02:27:48 ◼ ► She's getting the small size. She's gotten a lot of these. We were going through, like we're going to do some trade-ins or whatever because one of our children is not accepting watch hand-me-downs anymore because she just doesn't want to wear watches anymore.
02:28:01 ◼ ► So we're like, well, fine. We'll start trading these suckers in. We're going to get some money for them before they become worthless, which happens so fast with the Apple Watch. Oh my God. So fast.
02:28:11 ◼ ► Yeah, so it's very bad, but it's better than $0. Anyway, but they're all the small size, whatever the 41. And honestly, if I started wearing one again, I was like, oh, you don't even have an Apple Watch. Like, are you kidding? I have my pick of Apple Watch. I could just go grab last year's model at any time.
02:28:25 ◼ ► And it's the small one. And I think that's the one I would prefer. But anyway, she's getting that. She debated a lot about the bands. We didn't talk about the new, what do they call it? The sport bands, the ones made of the plasticy, whatever stuff.
02:28:37 ◼ ► The new ones they have have flecks of other color in them. So instead of being solid color and that's being pitched as like, oh, those flecks, those are ground up old watch bands. Like they're basically recycling them by grinding them up into a bunch of little aggregate material and then flecking those into the new bands for an aesthetic appearance, but also to reuse old ones.
02:28:57 ◼ ► I'm not sure how much of that I'm misremembering or how much is true, but they certainly do look like that. Yeah, that is what they said. And I think those look kind of cool. I don't love any of the color pairings they've made though. I think one thing that I would like a lot actually would be like a black and white one, like a white band with a bunch of black flecks in it. I think that would look really cool.
02:29:25 ◼ ► Yeah, no, no, but like all having all the flecks be the same color is what I'm saying. I don't know if they're color sorting the flecks, but yeah. But anyway, she was considering that, but I think she ended up picking one of the woven things or whatever.
02:29:46 ◼ ► And it's her year for the phone. And so she did go max a couple of years. I think the last time she got a big phone, she like dropped it and shattered it twice. And she blames that on it being big. I'm not sure if that's true, but evidence has shown that she has not dropped it since going back to normal size phones.
02:30:28 ◼ ► Like it's not, you know, there's a little bit of a reddish shift to it. And you know, she's going to use a case on it or whatever, but this is part of her calculus was like, you know, you do see that camera showing through and she wanted to get like a mulberry colored, one of the fine woven cases.
02:30:44 ◼ ► And if you're going to get colorful cases, she has purple cases, pink cases or whatever, it's nice to have a phone that's neutral. And I just said this one is warm and not neutral, but I think it will go well.
02:30:53 ◼ ► So she's getting natural titanium and we'll never see it because it'll be in a case. She also is getting the matching wallet thing. She's become a proponent of the magnetic wallet thingy as well.
02:31:09 ◼ ► And then also the battery that Casey bought, she bought that too and she likes it, but there's no new one for her to buy. So she's, I guess could keep using her old one and keep charging it with lightning. But yeah, that's.
02:31:39 ◼ ► I know, but like the Apple usually has something to add or they're not twice the price because that honestly, that for like the milli watt hours or whatever, the milli amp hours, it was so expensive.
02:31:48 ◼ ► On paper you should never buy it, but the reality is the reason people bought it and actually we have one floating around my house too. The reason why is because they're nicer in certain ways. Like it's not nicer from tech specs perspective.
02:32:16 ◼ ► Yeah, I mean I think they should because again, if you just want to find a nice one that's not going to blow up in your pocket or whatever, like you want to find a company that you think is doing good quality control, that they're all going to be the same. Like I think they should make one.
02:32:26 ◼ ► Oh no, my wife wants to just message me to remind me that she also got the new AirPods, which I feel like is a triumph of her holding off because she's always like, oh, my AirPods are being a little bit weird or whatever. I'm like, they're going to come out with the moons, don't worry.
02:32:36 ◼ ► And then when the twos came out, she's like, ah, mine are probably fine. I'm like, all right, you can probably hold off a little bit longer, but now, now is the time to buy because it's really important for her to get them so they integrate that low latency audio with the Vision Pro, right?
02:33:01 ◼ ► I don't think she really cares that much since she is also immediately going to be putting it in a case. I don't, I don't know what, because I think she'll probably tell me just choose because I don't care.
02:33:12 ◼ ► And I honestly don't know what I'm going to choose for her. And I don't remember what size she has either in terms of capacity. I would think that she's probably on a 256 and I'll probably just do that again, but I'll look at, you know, her usage and whatnot.
02:34:06 ◼ ► Exactly. But I plan to get a 15 Pro Max. Actually, as we were recording the most recent episode of Analog, which came out a few days ago, Mike kind of guilted and kind of encouraged me to get a PopSocket, which I've also never had before.
02:34:46 ◼ ► But I am genuinely kind of excited, or actually really excited to try the Max phone, even though I do think they are preposterously oversized, even though I will always and forever make fun of Mike for his diehard love of the Max phones and Plus Club before it.
02:37:23 ◼ ► Yeah, you're going to last two hours. And finally, I will end with, when I asked Tiff what color phone she would like me to order for her on minute zero, I showed her the pictures of the colors.