ATP

00:00:00 ◼   ► I am so happy to be back in the ScanSnap world.

00:00:05 ◼   ► - I wasn't aware that you left it.

00:00:06 ◼   ► - Yeah, where were you when you weren't

00:00:08 ◼   ► in the ScanSnap world?

00:00:09 ◼   ► - So this is the line of Fujitsu, well now,

00:00:13 ◼   ► what I learned is that, 'cause I headed by a new one today,

00:00:15 ◼   ► what I learned is that they've now rebranded as Ricoh.

00:00:17 ◼   ► I guess Ricoh probably bought Fujitsu,

00:00:19 ◼   ► or somehow bought their assets of that business or whatever.

00:00:21 ◼   ► There's a little note in the box that they've rebranded

00:00:24 ◼   ► due to ownership changing or whatever.

00:00:27 ◼   ► But so now, what was Fujitsu ScanSnap is now Ricoh ScanSnap.

00:00:31 ◼   ► And anyway, so I briefly mentioned on the show,

00:00:35 ◼   ► probably something like three or four years ago,

00:00:38 ◼   ► when I had first moved out to the beach during early COVID,

00:00:42 ◼   ► I needed some kind of document scanner like I have always

00:00:45 ◼   ► used, Fujitsu had gone kind of a while without any major

00:00:49 ◼   ► updates, and there was this new one that I had gotten ads

00:00:52 ◼   ► for all over the place called Raven.

00:00:55 ◼   ► What I liked about it was that it was standalone,

00:00:56 ◼   ► like Fujitsu had always kind of been annoyed that I had

00:01:00 ◼   ► to run their software on my Mac to make anything work,

00:01:03 ◼   ► and the Raven scanner was one of those many products,

00:01:06 ◼   ► like we were just talking about with the R1,

00:01:08 ◼   ► was one of those many products where it's just an Android

00:01:11 ◼   ► tablet that happens to be bolted into a scanner body,

00:01:14 ◼   ► and so it's this whole touchscreen on the front that very

00:01:16 ◼   ► slowly would navigate you through whatever scanning

00:01:19 ◼   ► operations it had, and it was literally just an Android

00:01:21 ◼   ► touchscreen, and when it would do software updates,

00:01:24 ◼   ► you'd even see the Android logo,

00:01:26 ◼   ► it was a very thinly veiled Android touchscreen.

00:01:30 ◼   ► Anyway, it was fine, the touchscreen was very slow,

00:01:34 ◼   ► it was very annoying having to wait for your scanner

00:01:36 ◼   ► to boot for like 45 seconds every time you wanted to use it,

00:01:40 ◼   ► like it was kind of an annoyingly slow product,

00:01:42 ◼   ► I wasn't that happy with it.

00:01:44 ◼   ► Eventually I brought my ScanSnap to the beach,

00:01:49 ◼   ► and everything was better.

00:01:50 ◼   ► Now I'm in the new Long Island house, and I need a scanner,

00:01:54 ◼   ► and I pull out the Raven out of storage,

00:01:56 ◼   ► and I plug it in, it's acting a little weird,

00:01:59 ◼   ► turns out they're gone, they're out of business,

00:02:01 ◼   ► and their entire scanner basically has stopped working,

00:02:04 ◼   ► even though it was never that fast to begin with,

00:02:06 ◼   ► now it's extraordinarily slow and throws a bunch of errors

00:02:08 ◼   ► and can't really do anything because the company's

00:02:09 ◼   ► basically gone, and most of the web backend appears to be

00:02:13 ◼   ► either absent or barely functional.

00:02:15 ◼   ► - Wait, seriously, 'cause raven.com, is this not it?

00:02:18 ◼   ► 'Cause I'm looking at it right now.

00:02:19 ◼   ► - Click on any link on the page.

00:02:21 ◼   ► - Help Center, hmm.

00:02:22 ◼   ► SSL version or Cypher mismatch, says Chrome.

00:02:25 ◼   ► Downloads, oh no, that exists.

00:02:26 ◼   ► But no, I take your point though.

00:02:28 ◼   ► So this is mostly defunct.

00:02:30 ◼   ► - Yeah, so that's gone, and today I'm going through

00:02:33 ◼   ► all these, I was going through a month and a half of mail,

00:02:37 ◼   ► once I had been accumulating on my desk,

00:02:39 ◼   ► as we've been doing all this house stuff,

00:02:40 ◼   ► I'm like, I really want a scanner,

00:02:42 ◼   ► and Amazon had the latest ScanSnap for same delivery,

00:02:44 ◼   ► I'm like, great, done.

00:02:46 ◼   ► Back to ScanSnap, let me tell you, it is glorious.

00:02:49 ◼   ► So now, ScanSnap has fully standalone WiFi models,

00:02:53 ◼   ► where you don't have to install their weird software

00:02:55 ◼   ► on your Mac, you can just have it scanned

00:02:57 ◼   ► directly to a Dropbox folder or whatever.

00:02:59 ◼   ► It's so fast, it's so good, it's a lot smaller,

00:03:03 ◼   ► and folds up nicer than the Raven, also,

00:03:05 ◼   ► so happy to be back in the ScanSnap world,

00:03:07 ◼   ► even though now it is apparently the Ricoh ScanSnap world.

00:03:10 ◼   ► But it is still as good as ever when you get a new one

00:03:13 ◼   ► and set it up as WiFi only.

00:03:14 ◼   ► - You know, it's interesting to me,

00:03:16 ◼   ► I don't scan everything, and I keep a lot more paper

00:03:19 ◼   ► than I probably need to and/or should,

00:03:22 ◼   ► but I probably should go more in this direction

00:03:24 ◼   ► with my life, this, I presume, does what I would think of

00:03:27 ◼   ► as duplex scanning, maybe that's not the right term for it.

00:03:29 ◼   ► - Yeah, it scans both sides at the same time,

00:03:31 ◼   ► very, and it just shoots them through,

00:03:33 ◼   ► like it has an automatic feeder,

00:03:35 ◼   ► so it's sucking the paper in, one by one by one,

00:03:37 ◼   ► ScanScanScan, and it's amazingly fast.

00:03:40 ◼   ► Like, it is, you know, these are a few hundred dollars,

00:03:42 ◼   ► it is overkill for what many people need,

00:03:45 ◼   ► but once you get used to this style of document scanner,

00:03:49 ◼   ► where it just looks like a little inkjet printer

00:03:50 ◼   ► and it just shoots them through,

00:03:52 ◼   ► rather than having like a giant flatbed thing

00:03:54 ◼   ► that might have a feeder on top, maybe,

00:03:56 ◼   ► like this kind is so much faster and so much better,

00:03:59 ◼   ► and what it does is, you know,

00:04:01 ◼   ► you stick a stack of paper in it, you hit go,

00:04:04 ◼   ► and it scans them all into OCR'd PDF files.

00:04:08 ◼   ► - Oh, that's fancy.

00:04:11 ◼   ► - So this is not the right tool for the job

00:04:13 ◼   ► if you were trying to like scan your old photo negatives,

00:04:16 ◼   ► or like it doesn't, I think you might be able to,

00:04:19 ◼   ► like you can scan photos with it,

00:04:21 ◼   ► but it's not very good for it,

00:04:22 ◼   ► it's not super high resolution,

00:04:24 ◼   ► and it doesn't have a lot of the more advanced

00:04:25 ◼   ► like color options that a flatbed scanner

00:04:28 ◼   ► would have for scanning photos.

00:04:29 ◼   ► If what you wanna do is scan paper

00:04:31 ◼   ► to get it out of your life,

00:04:32 ◼   ► get a ScanSnap and get a shredder.

00:04:34 ◼   ► It's a continuous operation from one to the other,

00:04:36 ◼   ► the paper is then gone from your life.

00:04:39 ◼   ► It is wonderful, it scans everything to PDFs,

00:04:42 ◼   ► and it goes right to Dropbox, no software, it's fantastic.

00:04:45 ◼   ► It is a great way to get paper as much out of your life

00:04:49 ◼   ► as it can, because like the reality is,

00:04:51 ◼   ► like I love, you know, whenever we talk about printers

00:04:54 ◼   ► or scanners, we hear from the young people,

00:04:58 ◼   ► and the same people are like,

00:05:00 ◼   ► I haven't written a check in my entire life.

00:05:03 ◼   ► And it's like, okay, well that's wonderful.

00:05:05 ◼   ► Unfortunately you do occasionally still have to write checks.

00:05:08 ◼   ► I had to write one to a plumber literally three days ago.

00:05:10 ◼   ► Like it's not a common action,

00:05:12 ◼   ► but I do still have to write checks sometimes.

00:05:14 ◼   ► Similarly, I still have to deal with paper sometimes.

00:05:17 ◼   ► I get mail, I'm an adult, I get envelopes,

00:05:19 ◼   ► I have to deal with them,

00:05:20 ◼   ► sometimes it's some kind of important document

00:05:21 ◼   ► that I need to hold onto in some form.

00:05:22 ◼   ► Like I get paper, I have to deal with it.

00:05:25 ◼   ► I also use a printer to print things sometimes.

00:05:27 ◼   ► Like so, even though we are in this modern tech life

00:05:30 ◼   ► where we have this notion of like,

00:05:32 ◼   ► I don't even need cash anymore, I don't even need a wallet,

00:05:34 ◼   ► like I just have my phone, everything's on my phone,

00:05:36 ◼   ► I don't even need paper, or like,

00:05:38 ◼   ► that's a wonderful theory and some people

00:05:40 ◼   ► are able to do that.

00:05:41 ◼   ► Most people in the world still need these legacy technologies

00:05:45 ◼   ► like paper and cash and checks.

00:05:47 ◼   ► (laughs)

00:05:48 ◼   ► You just need these sometimes.

00:05:49 ◼   ► And so it's really very satisfying as a technologist

00:05:53 ◼   ► to have really good tools to deal with the paper

00:05:57 ◼   ► in your life.

00:05:58 ◼   ► - Yeah, yeah, I totally get that.

00:05:59 ◼   ► Yeah, I have a HP printer that is very old

00:06:02 ◼   ► and I like it just fine, it has a scanner on it.

00:06:05 ◼   ► And it's not a bespoke, super fast scanner,

00:06:09 ◼   ► it doesn't scan duplex or anything like that.

00:06:10 ◼   ► But it has a scanner and one of the things

00:06:12 ◼   ► I really like about it is this particular printer

00:06:14 ◼   ► can scan to a Samba share, to a network share.

00:06:18 ◼   ► And so I like to do that and I'm sure I could work around

00:06:21 ◼   ► whatever the ScanSnap does if it doesn't support that.

00:06:24 ◼   ► - Well I can tell you, if you install

00:06:26 ◼   ► the ScanSnap desktop software and connect it via USB

00:06:28 ◼   ► instead of WiFi, you can do all sorts of stuff.

00:06:31 ◼   ► Then you can do automations and all sorts of stuff.

00:06:34 ◼   ► There is that option available to you.

00:06:36 ◼   ► I just prefer to have it be standalone

00:06:38 ◼   ► and not have the software on my computer anymore.

00:06:40 ◼   ► (electronic beeping)

00:06:42 ◼   ► - So we need to do a little bit of happy housekeeping.

00:06:44 ◼   ► There is a new member special.

00:06:47 ◼   ► And for those of all six of you that enjoyed

00:06:49 ◼   ► our prior show, "Neutral," well, we've sort of kind of done

00:06:53 ◼   ► a new episode and for everyone else,

00:06:54 ◼   ► I guess you can just ignore it.

00:06:55 ◼   ► But we did ATP neutral colon car shopping.

00:07:00 ◼   ► And this was an idea or a seed of an idea that I had

00:07:04 ◼   ► that Jon has watered and sprouted

00:07:06 ◼   ► into a full-fledged episode.

00:07:08 ◼   ► And Jon, do you want to give us a nickel tour

00:07:10 ◼   ► of what you came up with?

00:07:12 ◼   ► - Sure, the idea is something we often discuss on the show,

00:07:14 ◼   ► which is basically if your current car

00:07:16 ◼   ► are poofed out of existence and you had to get a new one,

00:07:18 ◼   ► what would you get?

00:07:19 ◼   ► And then when we were talking about the topic,

00:07:21 ◼   ► we were talking about how many different parameters

00:07:23 ◼   ► you can put on that.

00:07:24 ◼   ► And in typical ATP fashion, we decided to answer

00:07:27 ◼   ► the question subject to a large set of parameters.

00:07:30 ◼   ► So we didn't just answer it once,

00:07:31 ◼   ► we answered it many times over,

00:07:33 ◼   ► starting off fairly practical

00:07:34 ◼   ► and ending being somewhat absurd.

00:07:36 ◼   ► So if you want to hear us ruminate

00:07:38 ◼   ► on what we would personally get to satisfy the needs of cars

00:07:42 ◼   ► or the wants of cars in our life,

00:07:44 ◼   ► if we had to get a car right now,

00:07:46 ◼   ► that's what we talk about.

00:07:47 ◼   ► And yeah, we did a whole podcast of that, believe it or not.

00:07:50 ◼   ► Not just talking about car buying, we talked about cars.

00:07:52 ◼   ► But anyway.

00:07:53 ◼   ► - So you can go and check the show notes if you remember,

00:07:57 ◼   ► just to see if any of the links there tickle your fancy

00:08:00 ◼   ► and you can skip around and listen.

00:08:02 ◼   ► I really enjoyed it, I thought it was a lot of fun.

00:08:04 ◼   ► It was funny seeing where the three of us agreed

00:08:07 ◼   ► and as you would expect, where all of us disagreed.

00:08:10 ◼   ► But nevertheless, it was a fun episode.

00:08:12 ◼   ► So you can consider this, what was this,

00:08:14 ◼   ► the 14th episode of "Neutral"?

00:08:15 ◼   ► I forget where we left off.

00:08:16 ◼   ► - Something like that.

00:08:17 ◼   ► - So it's the spiritually 14th episode of "Neutral".

00:08:20 ◼   ► And John, if you weren't a member, what do you have to do?

00:08:24 ◼   ► - Go to atp.fm/join and I will add,

00:08:27 ◼   ► if one of us, well, all right,

00:08:29 ◼   ► if I or Casey ever get a new car,

00:08:31 ◼   ► we'll probably do another member special about it.

00:08:33 ◼   ► We can't keep up that pace with Marco's car buying.

00:08:35 ◼   ► (laughing)

00:08:36 ◼   ► His new car, as we'll just mention on this show.

00:08:39 ◼   ► - Yeah, it'll just be, oh, Marco got another new car.

00:08:41 ◼   ► Yeah, yeah, fair enough.

00:08:43 ◼   ► All right, let's do some follow-up.

00:08:45 ◼   ► And we gotta talk about the Crush ad

00:08:48 ◼   ► because Apple has officially and formally apologized for it.

00:08:52 ◼   ► Reading from the Verge, "Apple has apologized

00:08:54 ◼   ► "after a commercial meant to showcase its brand new iPad Pro

00:08:56 ◼   ► "drewed widespread criticism among the creative community.

00:08:59 ◼   ► "In a statement provided to Ad Age,

00:09:01 ◼   ► "Tor Maran, Apple's Vice President of Marketing,

00:09:03 ◼   ► "said the company quote unquote missed the mark.

00:09:05 ◼   ► "The full quote is, 'Creativity is in our DNA at Apple

00:09:08 ◼   ► "'and it's incredibly important to us to design products

00:09:10 ◼   ► "'that empower creatives all over the world.

00:09:11 ◼   ► "'Our goal is to always celebrate the myriad of ways

00:09:14 ◼   ► "'users express themselves and bring their ideas

00:09:16 ◼   ► "'to life through iPad.'

00:09:17 ◼   ► "We missed the mark with this video and we're sorry."

00:09:20 ◼   ► So yeah, our bad.

00:09:23 ◼   ► And then Charlie Chapman added on Mastodon,

00:09:24 ◼   ► "Pour one out for the ad director

00:09:26 ◼   ► "shooting the WWDC opening video right now

00:09:27 ◼   ► "showing a thousand developers being squeezed

00:09:29 ◼   ► "by a car crusher into the new Xcode AI."

00:09:31 ◼   ► (laughing)

00:09:33 ◼   ► Well done, well done.

00:09:34 ◼   ► - Yeah, luckily they have time to cancel that now,

00:09:37 ◼   ► but yeah, I hope they don't.

00:09:38 ◼   ► Because that is, we'll talk about WWDC when WWDC arrives,

00:09:42 ◼   ► but the AI sauce that they're pouring or everything,

00:09:45 ◼   ► surely some of that sauce will be poured over our Xcode.

00:09:48 ◼   ► Anytime AI these days is said in association

00:09:53 ◼   ► with the thing that you do for a living,

00:09:55 ◼   ► it makes people nervous.

00:09:56 ◼   ► - All right, we had some feedback.

00:09:59 ◼   ► Well, we actually had a lot of feedback

00:10:00 ◼   ► with regard to your AppleCare+ conundrum

00:10:03 ◼   ► with your educationally discounted iPad.

00:10:07 ◼   ► And Carter Sanderson was one of the first,

00:10:10 ◼   ► or perhaps the most eloquent of all the ones we got.

00:10:12 ◼   ► I don't know why John picked this particular one,

00:10:14 ◼   ► but you get the prize, Carter.

00:10:15 ◼   ► And Carter writes, "The reason John only had the option

00:10:17 ◼   ► "to purchase the two years upfront AppleCare+

00:10:19 ◼   ► "in the EDU store is because the AppleCare+

00:10:21 ◼   ► "is also discounted, not just the iPad itself.

00:10:24 ◼   ► "John could have had his cake and eaten it too

00:10:26 ◼   ► "after the two years when the AppleCare expires

00:10:29 ◼   ► "there's a 30 day window in which you can enroll

00:10:30 ◼   ► "in a monthly AppleCare and continue paying

00:10:33 ◼   ► "as long as you'd like.

00:10:34 ◼   ► "This is actually slightly more bang for your buck

00:10:36 ◼   ► "even without the educationally discounted AppleCare.

00:10:39 ◼   ► "Alas, it's too late to fix it now

00:10:41 ◼   ► "because once AppleCare is canceled,

00:10:42 ◼   ► "it can never be added back with the exception

00:10:43 ◼   ► "of the 30 day grace period mentioned above."

00:10:46 ◼   ► - Yeah, and Apple has a document

00:10:47 ◼   ► about extending your AppleCare+ coverage.

00:10:49 ◼   ► I believe this wasn't always the case,

00:10:51 ◼   ► that there was some point in the past of AppleCare

00:10:54 ◼   ► where if you got the two year one,

00:10:55 ◼   ► you didn't have the option to add month to month after,

00:10:57 ◼   ► but I could be misremembering that.

00:10:59 ◼   ► But anyway, yeah, I just end up paying full price.

00:11:01 ◼   ► Like I said, I could just return

00:11:03 ◼   ► and get the EDU price or whatever,

00:11:05 ◼   ► but I'm not going to because it's too much of a hassle.

00:11:09 ◼   ► - No argument there.

00:11:10 ◼   ► I don't recall where this was stated,

00:11:12 ◼   ► but I did hear or read Jason saying something

00:11:15 ◼   ► with regard to the nanotexture glass.

00:11:17 ◼   ► I think it was mostly John,

00:11:18 ◼   ► but maybe all of us were wondering,

00:11:20 ◼   ► hey, how does that work since the prior example

00:11:23 ◼   ► of nanotexture glass, which is the studio display,

00:11:27 ◼   ► or not, what is it, Cinema Display Studio?

00:11:28 ◼   ► - Pro Display. - Pro Display.

00:11:29 ◼   ► - What's the R and Studio Display?

00:11:30 ◼   ► - I couldn't get it right.

00:11:31 ◼   ► Anyways, those displays, Apple made it very clear

00:11:34 ◼   ► that you aren't supposed to touch them.

00:11:35 ◼   ► You have to use the special bespoke rag to clean it.

00:11:38 ◼   ► And Jason says the nanotexture glass

00:11:40 ◼   ► is an entirely different process on the iPad.

00:11:42 ◼   ► It's a chemical etch that's designed

00:11:44 ◼   ► to survive greasy fingers and Apple Pencils.

00:11:46 ◼   ► - So there you have it.

00:11:47 ◼   ► At the very least, Apple is saying,

00:11:49 ◼   ► this is not the same thing.

00:11:50 ◼   ► We use the same name for it as we do,

00:11:52 ◼   ► but this one stands up to fingers and pencils,

00:11:54 ◼   ► and we'll surely find out if that is the case.

00:11:57 ◼   ► - Moving right along, with regard to thinness

00:12:00 ◼   ► and durability on the iPad, Arun Maini,

00:12:04 ◼   ► forgive me, I'm not entirely sure

00:12:05 ◼   ► what the correct pronunciation is.

00:12:06 ◼   ► Anyway, he is a very big YouTuber.

00:12:09 ◼   ► He interviewed John Ternus and Greg Joswiak,

00:12:11 ◼   ► presumably at the top of the Tribeca apartment loft thing

00:12:14 ◼   ► that they have in New York, but one way or another.

00:12:17 ◼   ► This is, I think, strewn across four different tweets.

00:12:21 ◼   ► But Arun asks, "Years ago, we had a phase

00:12:23 ◼   ► "where every company was trying to cut

00:12:25 ◼   ► "every millimeter off of phones,

00:12:26 ◼   ► "and then that became an unpopular opinion,

00:12:28 ◼   ► "and now we are going super thin with the tablet."

00:12:31 ◼   ► To which Greg Joswiak replied,

00:12:33 ◼   ► "Sometimes I think what you saw

00:12:35 ◼   ► "when people were reacting poorly

00:12:36 ◼   ► "to what some other device manufacturers were doing

00:12:38 ◼   ► "when they were making them thinners

00:12:39 ◼   ► "that they were making them less capable.

00:12:41 ◼   ► "They were giving poor battery life

00:12:42 ◼   ► "or less features or poor quality.

00:12:44 ◼   ► "We engineer our products to last

00:12:46 ◼   ► "for years and years and years,

00:12:48 ◼   ► "so we don't tend to make those compromises

00:12:50 ◼   ► "that others make to do those sorts of changes.

00:12:51 ◼   ► "We love to defy physics, if you will,

00:12:53 ◼   ► "and figure out how to make things smaller and lighter

00:12:55 ◼   ► "and make them that much better as well."

00:12:57 ◼   ► - There's such a marketing guy answer when he says,

00:12:59 ◼   ► "You know what some other people were doing

00:13:01 ◼   ► "when they were making them thinner?

00:13:02 ◼   ► "They were making them less capable

00:13:04 ◼   ► "and giving them bad battery life."

00:13:05 ◼   ► And Arun should have interrupted and said,

00:13:06 ◼   ► "No, no, I was referring to the iPhone 6 that bent.

00:13:10 ◼   ► "You guys made that one."

00:13:11 ◼   ► And by the way, it also had bad battery life

00:13:13 ◼   ► because it was so thin because the battery was thin.

00:13:15 ◼   ► Anyway, just to clarify, that's what I was referring to.

00:13:17 ◼   ► I wasn't referring to what, quote,

00:13:18 ◼   ► "other device manufacturers did

00:13:20 ◼   ► "when they made their devices thinner."

00:13:21 ◼   ► In fact, I'm not sure other device manufacturers

00:13:24 ◼   ► really were as obsessed as Thinness's Apple

00:13:25 ◼   ► was back in the days, but by all means,

00:13:27 ◼   ► frame this as something that other device manufacturers did

00:13:30 ◼   ► because that's why you get paid the big bucks, Jaws.

00:13:32 ◼   ► - Yeah, I was trying to figure out

00:13:33 ◼   ► what other products could he have been talking about.

00:13:36 ◼   ► I couldn't go up in the water.

00:13:37 ◼   ► - I mean, I'm sure there were.

00:13:38 ◼   ► I'm sure, that's the thing about this.

00:13:40 ◼   ► I'm sure there were.

00:13:41 ◼   ► I'm sure his statement is accurate.

00:13:43 ◼   ► It just neatly sidesteps the implied context

00:13:46 ◼   ► of the question, which is what marketers do.

00:13:48 ◼   ► So this is a non-sarcastic thumbs up.

00:13:51 ◼   ► I was very impressed by that little spin move.

00:13:54 ◼   ► - Yeah, Jaws is a pro.

00:13:55 ◼   ► - He is a pro, and this is not his first rodeo.

00:13:58 ◼   ► Then with regard to iPad thinness and durability,

00:14:00 ◼   ► John Turnus replied, "The main logic board runs

00:14:03 ◼   ► "right down the center in between the two batteries

00:14:05 ◼   ► "and the iPad Pro.

00:14:06 ◼   ► "That's really helpful from a thermal dissipation standpoint

00:14:09 ◼   ► "so we can spread heat evenly.

00:14:11 ◼   ► "We also have a cowling over the main logic board,

00:14:14 ◼   ► "a metal cover that helps with thermal spreading,

00:14:16 ◼   ► "but also effectively creates a central rib

00:14:19 ◼   ► "that runs through the whole thing

00:14:20 ◼   ► "that tremendously improves the stiffness of the product."

00:14:23 ◼   ► - This is great.

00:14:24 ◼   ► I love hearing about heat.

00:14:26 ◼   ► I love when the Apple says anything about dealing with heat.

00:14:28 ◼   ► It is smart to put the hot thing in the middle

00:14:30 ◼   ► so it can spread from side to side

00:14:31 ◼   ► instead of jamming it all to one side

00:14:32 ◼   ► like the logic board used to be.

00:14:34 ◼   ► That's great.

00:14:35 ◼   ► And the fact that they made a little structure out of it

00:14:36 ◼   ► that makes a little rib that makes it stiffer, that's great.

00:14:39 ◼   ► I'm assuming, I haven't seen the tear downs yet,

00:14:40 ◼   ► but I'm assuming this rib runs the length,

00:14:42 ◼   ► the long length of the iPad, right?

00:14:46 ◼   ► And that's a potentially clever hack

00:14:49 ◼   ► because I think most YouTubers will try to bend it

00:14:51 ◼   ► along the long edge, like to get more leverage,

00:14:54 ◼   ► you know what I mean?

00:14:55 ◼   ► So that's why they reinforced it

00:14:56 ◼   ► because a big vertical rib going down the middle

00:14:58 ◼   ► doesn't help as much with bending in the other direction,

00:15:00 ◼   ► but I don't think most YouTubers

00:15:02 ◼   ► will bend it in that direction.

00:15:03 ◼   ► So another smart move.

00:15:04 ◼   ► I haven't seen any good bending videos though.

00:15:06 ◼   ► I haven't actually been seeking them out,

00:15:07 ◼   ► but just FYI, Apple has actually done some stuff

00:15:11 ◼   ► with these very thin iPads to address the bending.

00:15:15 ◼   ► - Actually, to that end, did you receive your iPad?

00:15:18 ◼   ► Do you wanna go grab it and bend it now?

00:15:19 ◼   ► - I did not wanna bend it.

00:15:20 ◼   ► I have received it.

00:15:21 ◼   ► In fact, I can give some updates on it

00:15:23 ◼   ► in this next item here.

00:15:25 ◼   ► - Let's try to think, is there a person on Earth

00:15:27 ◼   ► more likely to resist bending?

00:15:29 ◼   ► Jon probably has it in a protective pouch surrounded by--

00:15:34 ◼   ► - I do have a pouch for it, but I--

00:15:36 ◼   ► - Oh my God.

00:15:37 ◼   ► - Of course you do.

00:15:37 ◼   ► - I was the type of person who,

00:15:38 ◼   ► when I took it out of the whatever cellophane

00:15:42 ◼   ► that they wrap it in or whatever,

00:15:43 ◼   ► I'm like, oh, be careful not to put any fingerprints

00:15:46 ◼   ► on the side that I'm never gonna see

00:15:47 ◼   ► because the case will be covering it.

00:15:49 ◼   ► You know what I mean, like the backside?

00:15:50 ◼   ► (laughing)

00:15:51 ◼   ► 'Cause why put a fingerprint there?

00:15:53 ◼   ► Just put a fingerprint there and then cover it

00:15:54 ◼   ► with the case for three years?

00:15:55 ◼   ► No, oh my God.

00:15:57 ◼   ► - All right, so you are a Smart Folio fan.

00:16:00 ◼   ► Now, if you would please,

00:16:02 ◼   ► because their names mean nothing to me,

00:16:04 ◼   ► can you remind me exactly what the Smart Folio is?

00:16:07 ◼   ► This is not a keyboard, is that right?

00:16:09 ◼   ► - It's not a keyboard, it's not a trackpad,

00:16:11 ◼   ► it's not anything.

00:16:12 ◼   ► It's just a thing that puts some flat, gummy,

00:16:14 ◼   ► protective material on both sides of the iPad.

00:16:17 ◼   ► They've had this product ever since they went

00:16:19 ◼   ► to the flat-sided iPad Pro.

00:16:22 ◼   ► It's just like, it makes a little sandwich out of it.

00:16:23 ◼   ► I like it because it protects it.

00:16:25 ◼   ► And also the top part of it is like in three segments

00:16:28 ◼   ► and you can like fold it into like a little triangular

00:16:30 ◼   ► shape tube type thing to prop up your iPad.

00:16:34 ◼   ► And when they talked about the product in the event video,

00:16:37 ◼   ► they said, and the new iPad Pro Smart Folio,

00:16:41 ◼   ► you know, supports more angles or something,

00:16:44 ◼   ► I looked at the pictures of it and I'm like,

00:16:45 ◼   ► it looks exactly like my existing Smart Folio.

00:16:47 ◼   ► I don't understand the angles thing.

00:16:49 ◼   ► But when I got my Smart Folio case,

00:16:51 ◼   ► which came like two days after we recorded

00:16:53 ◼   ► before the iPad. - Of course.

00:16:54 ◼   ► - You could see a picture on the back of the box

00:16:57 ◼   ► that showed how the angles worked.

00:16:58 ◼   ► And now that I actually have my iPad as well,

00:17:00 ◼   ► I put it in the Smart Folio

00:17:01 ◼   ► and it does indeed work that way.

00:17:03 ◼   ► So you can make the little triangle behind it

00:17:04 ◼   ► when it's in like landscape mode

00:17:06 ◼   ► and it's kind of mostly upright,

00:17:08 ◼   ► but tilted back away from you a little bit.

00:17:10 ◼   ► Well, now there's three different positions

00:17:12 ◼   ► that you can put it in.

00:17:14 ◼   ► There's like kind of the middle position,

00:17:15 ◼   ► which is the same as the one and only position

00:17:17 ◼   ► with the previous iPad Pro Smart Folio.

00:17:20 ◼   ► And then there's one that's farther back

00:17:21 ◼   ► and one that's farther up.

00:17:23 ◼   ► And this is great for me because when I use,

00:17:26 ◼   ► like I said, I use the Smart Folio to prop my iPad up

00:17:28 ◼   ► when I watch TV with it in bed,

00:17:30 ◼   ► which is the main thing that I do with my iPad, right?

00:17:32 ◼   ► And very often the little triangle

00:17:34 ◼   ► is not quite at the right angle for me.

00:17:37 ◼   ► So I like prop it up by like putting my finger

00:17:38 ◼   ► underneath the back of it,

00:17:40 ◼   ► or I smush the pillow that it's on or whatever.

00:17:42 ◼   ► And this is great, I don't want it to do that anymore.

00:17:43 ◼   ► I can just pick one of three possible angles,

00:17:45 ◼   ► which again, I'm pretty sure one of them is more tilted

00:17:48 ◼   ► and one of them is less tilted.

00:17:49 ◼   ► So I can't wait to use this.

00:17:51 ◼   ► I just got my iPad Pro today,

00:17:52 ◼   ► so I haven't done anything with it other than set it up,

00:17:54 ◼   ► which is a whole other story.

00:17:56 ◼   ► We probably don't have time to get into it,

00:17:57 ◼   ► but suffice it to say that process is still not smooth.

00:18:00 ◼   ► And I did put it in the case and I did prop it up

00:18:04 ◼   ► and I did try out the pencil and stuff like that.

00:18:06 ◼   ► But anyway, I'm looking forward to using this for real

00:18:09 ◼   ► to watch some video probably tomorrow night.

00:18:12 ◼   ► - This is relevant, but earlier today I saw a reel

00:18:15 ◼   ► from MKBHD on Instagram and MKBHD seems to have

00:18:18 ◼   ► a kind of happy, funny obsession with magnets.

00:18:22 ◼   ► And he has, I forget the name for it,

00:18:24 ◼   ► but this like greenish blackish like film

00:18:26 ◼   ► that will show magnetic fields,

00:18:28 ◼   ► where we kind of show magnets effectively.

00:18:30 ◼   ► And he has this reel where he puts this on the back

00:18:33 ◼   ► of the prior gen iPad Pro in the new one.

00:18:36 ◼   ► And I'm doing this off memory,

00:18:37 ◼   ► but I believe on the new one,

00:18:39 ◼   ► there's like either a series of magnets

00:18:41 ◼   ► or kind of like a rib, if you will,

00:18:44 ◼   ► of magnets where this smart folio can connect.

00:18:47 ◼   ► So that's what gives it, I think,

00:18:48 ◼   ► some of the extra like stops or the way he described it,

00:18:52 ◼   ► it almost sounded like it was infinite.

00:18:53 ◼   ► I'm not trying to say that's the case.

00:18:55 ◼   ► It's just, that's kind of what it sounded like.

00:18:56 ◼   ► But it's worth checking out this like minute and a half reel

00:19:00 ◼   ► just to see where these magnets are.

00:19:01 ◼   ► 'Cause he has a pretty good diagram of it at the end too.

00:19:04 ◼   ► So I'll put that in the show notes.

00:19:05 ◼   ► - Hold on, I'm gonna ding his team for in the end,

00:19:07 ◼   ► they had a, like, and here's where all the magnets are.

00:19:08 ◼   ► And the magnets didn't show the ribs

00:19:10 ◼   ► that he was talking about in the main video.

00:19:11 ◼   ► So slight miss there.

00:19:12 ◼   ► - Oh, whoops.

00:19:13 ◼   ► - Yeah, but anyway, yeah, it's not,

00:19:14 ◼   ► having used the thing, there's three distinct positions.

00:19:17 ◼   ► You can feel them, like there's basically three sets

00:19:19 ◼   ► of magnets where the little back thing attaches to

00:19:21 ◼   ► and they're, you know, low, medium and high.

00:19:23 ◼   ► So, but yeah, I give it a great,

00:19:25 ◼   ► unexpected advantage of this iPad.

00:19:28 ◼   ► And it really does feel thinner,

00:19:29 ◼   ► but of course when you put the cover on it,

00:19:30 ◼   ► it gets a lot thicker real quick.

00:19:32 ◼   ► The one thing I will say though,

00:19:33 ◼   ► is I do have Procreate and I do have the pencil

00:19:36 ◼   ► and I did try the barrel rotation thing

00:19:38 ◼   ► and I could not for the life of me.

00:19:39 ◼   ► - Do a barrel.

00:19:40 ◼   ► - Yeah, I could not get it to work.

00:19:41 ◼   ► I have the latest version of Procreate

00:19:43 ◼   ► that's on the App Store,

00:19:44 ◼   ► but I think maybe the version they demoed in the event

00:19:46 ◼   ► is not out yet because they also did

00:19:47 ◼   ► the pencil squeeze thing and squeeze,

00:19:50 ◼   ► and they brought up a menu and squeeze does not bring up

00:19:52 ◼   ► a menu in the current App Store version of Procreate.

00:19:55 ◼   ► Unless I have like a bad CDN or something,

00:19:57 ◼   ► but I did go directly to the Procreate page

00:19:59 ◼   ► in the App Store and it didn't say update.

00:20:00 ◼   ► So I don't know what to tell you, but yeah, the pencil,

00:20:03 ◼   ► the squeezy pencil thing is real great.

00:20:05 ◼   ► The haptics are real nice and gentle,

00:20:07 ◼   ► thumbs up on the pencil as well.

00:20:08 ◼   ► - Very nice.

00:20:09 ◼   ► So we weren't talking about a keyboard,

00:20:13 ◼   ► but now we are because an anonymous genius writes,

00:20:17 ◼   ► in regard to the Smart Folio keyboard,

00:20:19 ◼   ► it was markedly less reliable over time

00:20:22 ◼   ► than the Magic Keyboard.

00:20:22 ◼   ► The wires that connected the keyboard

00:20:24 ◼   ► to the smart connector interface ran through the folds

00:20:26 ◼   ► and over time, the constant folding

00:20:28 ◼   ► and unfolding makes them fail.

00:20:29 ◼   ► I'm a retail technician, so I don't have hard numbers,

00:20:32 ◼   ► but anecdotally, we see way more dead Smart Folios

00:20:35 ◼   ► than Magic Keyboards to the point

00:20:36 ◼   ► that there was a silent repair program

00:20:37 ◼   ► to cover these failures for three years

00:20:39 ◼   ► from purchase on almost all models.

00:20:42 ◼   ► Meanwhile, the Magic Keyboard rarely comes in

00:20:43 ◼   ► for anything other than physical damage or damaged keys.

00:20:46 ◼   ► It's too bad though, the folio was nice and light.

00:20:48 ◼   ► - I mean, to be clear though,

00:20:50 ◼   ► there are other reasons why Apple retail staff

00:20:54 ◼   ► might see a lot more Smart Keyboard folios coming in.

00:20:57 ◼   ► The Magic Keyboard's number one, they cost a lot less

00:20:59 ◼   ► and number two, they've been out for many more years

00:21:01 ◼   ► and so there's probably way more of them out there

00:21:04 ◼   ► in the field and the average age of them is probably higher

00:21:07 ◼   ► compared to the Magic Keyboard,

00:21:08 ◼   ► which is much newer and much more expensive.

00:21:10 ◼   ► So there are other factors there, but that being said,

00:21:13 ◼   ► this is true that the Smart Keyboard folio

00:21:17 ◼   ► did not last very long.

00:21:18 ◼   ► Like I had, I think I had two of them die

00:21:20 ◼   ► over the last whatever, however many years since 2018,

00:21:24 ◼   ► but also the Magic Keyboards don't hold up that well either.

00:21:29 ◼   ► By most people's, at least the Surface

00:21:33 ◼   ► doesn't hold up that well.

00:21:34 ◼   ► They do seem to at least function,

00:21:36 ◼   ► but they seem to age very poorly

00:21:37 ◼   ► in terms of like Surface finishing

00:21:39 ◼   ► and the materials peeling and stuff like that.

00:21:41 ◼   ► So I think that reason alone is not a good enough defense

00:21:46 ◼   ► for why the new Magic Keyboard has seemingly replaced

00:21:51 ◼   ► the need for the Smart Keyboard folio.

00:21:54 ◼   ► I do think that as we're seeing people get them

00:21:56 ◼   ► and some people are posting the comparison photos,

00:21:58 ◼   ► it does look like the decision Apple probably made

00:22:03 ◼   ► for getting rid of the Smart Keyboard folio

00:22:04 ◼   ► is that A, they have replacement that costs more,

00:22:09 ◼   ► and you better believe the Magic Keyboard

00:22:11 ◼   ► does not have only a 30 whatever percent profit margin

00:22:16 ◼   ► to Apple that their main products have.

00:22:18 ◼   ► It probably has a way bigger profit margin than that.

00:22:21 ◼   ► Accessories usually do.

00:22:22 ◼   ► So that's a huge profit center.

00:22:24 ◼   ► Like whenever, when you're selling devices at retail,

00:22:28 ◼   ► you always wanna get the what they call attachment sales.

00:22:30 ◼   ► And this is accessories, warranty plans, stuff like that

00:22:34 ◼   ► that you sell along with the main thing the person came for,

00:22:37 ◼   ► the phone, the iPad, the computer, whatever.

00:22:40 ◼   ► You wanna get those attachment sales

00:22:41 ◼   ► because they have way higher profit margins

00:22:44 ◼   ► than the device itself.

00:22:45 ◼   ► So Apple wants to push people

00:22:47 ◼   ► towards the higher priced product.

00:22:49 ◼   ► So it makes sense that when they,

00:22:50 ◼   ► for the first new line of iPad Pros

00:22:53 ◼   ► that existed after the Magic Keyboard,

00:22:54 ◼   ► they can say, you know what,

00:22:55 ◼   ► we're just not gonna make that merely $200 one.

00:22:59 ◼   ► Now you have to buy the $300 one.

00:23:01 ◼   ► But also the overall bulk with the Magic Keyboard

00:23:05 ◼   ► on the new ones is similar to the overall bulk

00:23:08 ◼   ► with the Smart Keyboard Folio on the old ones.

00:23:10 ◼   ► So the combination of them making way more money

00:23:13 ◼   ► from the Magic Keyboard probably,

00:23:14 ◼   ► and also it being reasonably similarly sized and weighted

00:23:19 ◼   ► to the previous Smart Keyboard Folio combo

00:23:21 ◼   ► probably led them to conclude

00:23:23 ◼   ► we can go without the Smart Keyboard Folio this time.

00:23:25 ◼   ► - Also, even though the Smart Keyboard

00:23:28 ◼   ► or the Magic Keyboard is newer, we'll see.

00:23:30 ◼   ► But thus far, there's no silent three year repair program

00:23:35 ◼   ► for that one.

00:23:36 ◼   ► So I think that speaks to how bad the reliability

00:23:38 ◼   ► must have been that Apple actually had a official program

00:23:41 ◼   ► of replacement extending past when people expected it to.

00:23:44 ◼   ► So it's not just because there's more of them

00:23:46 ◼   ► and because they're older,

00:23:47 ◼   ► but also there was a repair program.

00:23:49 ◼   ► So maybe there'll be a repair program

00:23:50 ◼   ► for the Magic Keyboard as well, but we'll see.

00:23:53 ◼   ► - And I'm reserving judgment

00:23:55 ◼   ► on whether the new Magic Keyboard combo is actually good

00:23:59 ◼   ► until I get a chance to actually operate one.

00:24:00 ◼   ► So I'll go to an Apple store sometime soon

00:24:02 ◼   ► and try to see one in person

00:24:04 ◼   ► because the Smart Keyboard Folio was really a great combo.

00:24:08 ◼   ► That with the 11 inch made such an amazing

00:24:10 ◼   ► ultra portable setup.

00:24:13 ◼   ► And one thing I'm a little scared about is

00:24:15 ◼   ► when I did try the original 11 inch Magic Keyboard

00:24:20 ◼   ► before I very quickly returned it,

00:24:21 ◼   ► but when I did try it, I found that the key layout

00:24:24 ◼   ► was actually more cramped

00:24:26 ◼   ► than the Smart Keyboard Folio keyboard on the 11 inch.

00:24:29 ◼   ► It seemed like a keyboard that was designed

00:24:30 ◼   ► more for the 13 inch iPad

00:24:32 ◼   ► and they kind of wedged it down to the 11,

00:24:35 ◼   ► whereas the Smart Keyboard Folio was great even on the 11.

00:24:39 ◼   ► And I worry that, according to our friends,

00:24:42 ◼   ► like Jason Snell has mentioned this in a couple podcasts,

00:24:44 ◼   ► it seems like the actual keys and key layout

00:24:48 ◼   ► seem to be the same between the new Magic Keyboard

00:24:50 ◼   ► and the old one, or at least roughly the same.

00:24:52 ◼   ► So I'm a little concerned whether the 11 inch

00:24:55 ◼   ► will feel too cramped.

00:24:56 ◼   ► It seems like a slam dunk if you're a 13 inch user,

00:24:58 ◼   ► but for the 11 inch, I still have reservations,

00:25:01 ◼   ► so we'll see.

00:25:02 ◼   ► - Maybe, but I think it's all in the eye of the beholder

00:25:06 ◼   ► to a degree because I have the 11 inch iPad Pro,

00:25:09 ◼   ► the MT1, and I've had this Magic Keyboard

00:25:13 ◼   ► since it was available in I think early 2020.

00:25:16 ◼   ► And I don't find, like it's not spacious, the keyboard,

00:25:20 ◼   ► but I can't remember a time I've been trying to type

00:25:23 ◼   ► and been like, "Oh, son of a gun.

00:25:25 ◼   ► "This thing is so cramped," or anything like that,

00:25:27 ◼   ► which isn't to say that you're wrong.

00:25:28 ◼   ► It isn't to say that Jason's wrong.

00:25:29 ◼   ► It's just I'm used to it, and it's not something

00:25:32 ◼   ► that I find bothersome personally,

00:25:34 ◼   ► so your mileage may vary.

00:25:35 ◼   ► And if you have an Apple store nearby,

00:25:37 ◼   ► I encourage you to give it a shot.

00:25:40 ◼   ► Marco, remind me, maybe we covered this last week

00:25:42 ◼   ► and I completely forgot.

00:25:43 ◼   ► Did the Arment family order any?

00:25:45 ◼   ► Like did Tiff grab one or anything like that?

00:25:47 ◼   ► - No, I asked her 'cause she draws in Procreate a lot,

00:25:49 ◼   ► and I asked her, she still has the M1 13 inch.

00:25:53 ◼   ► I'm just gonna say that instead of 12.9.

00:25:55 ◼   ► I'm gonna retcon that 'cause it's easier.

00:25:57 ◼   ► She still has the M1 13 inch, and I asked her,

00:25:59 ◼   ► "Hey, here's the new features of this new pencil.

00:26:02 ◼   ► "Would that interest you?

00:26:03 ◼   ► "How would that affect you?"

00:26:04 ◼   ► And she said basically, "Yeah, it would be nice

00:26:07 ◼   ► "to have the additional dimension,

00:26:09 ◼   ► "especially the turning of the long nibbed virtual pens

00:26:14 ◼   ► "and stuff like that."

00:26:15 ◼   ► That's kinda what she had in mind.

00:26:17 ◼   ► To have that extra dimension of being able to turn

00:26:19 ◼   ► a shaped tip as you're doing a stroke would be helpful,

00:26:24 ◼   ► but she also said, "I don't really need it that much.

00:26:26 ◼   ► "It's fine."

00:26:27 ◼   ► The Arment family, outside of me being a gadget hand

00:26:32 ◼   ► and wanting everything new constantly,

00:26:34 ◼   ► especially anything Apple makes,

00:26:36 ◼   ► there's really not much drive in my family

00:26:38 ◼   ► for iPad upgrades until and unless one breaks

00:26:42 ◼   ► because we don't push the boundaries.

00:26:44 ◼   ► Which we'll get to in a little bit.

00:26:46 ◼   ► My iPad usage, if I had the new iPad,

00:26:49 ◼   ► would not change at all.

00:26:51 ◼   ► All the things that I can't do on an iPad now,

00:26:54 ◼   ► I wouldn't be able to do with the new one.

00:26:55 ◼   ► And all the times that I would choose to use a Mac

00:26:58 ◼   ► instead of an iPad, the new one wouldn't change that at all.

00:27:01 ◼   ► So, and that's how the whole family's like that.

00:27:02 ◼   ► It's like, yeah, we use iPads for certain things.

00:27:05 ◼   ► None of them are particularly demanding on the hardware,

00:27:08 ◼   ► and so as long as they continue to work, it's fine.

00:27:12 ◼   ► - Yep, that's fair.

00:27:14 ◼   ► All right, Scott writes with regard to Apple stickers,

00:27:17 ◼   ► "I work at a large company where most people

00:27:18 ◼   ► "use Windows PCs.

00:27:19 ◼   ► "While Macs are technically supported,

00:27:21 ◼   ► "getting one requires that your manager approves it

00:27:22 ◼   ► "explicitly and some won't.

00:27:24 ◼   ► "A very important function of Apple stickers

00:27:26 ◼   ► "in this environment is to cover up the Dell logo

00:27:28 ◼   ► "on laptops that belong to people who are protesting

00:27:30 ◼   ► "the injustice of not being granted a Mac."

00:27:32 ◼   ► Well done.

00:27:33 ◼   ► - We actually heard this from a number of people

00:27:35 ◼   ► that apparently it is very common for people

00:27:38 ◼   ► with corporate-owned PCs to put Apple stickers on there,

00:27:42 ◼   ► like Dells and HPs and stuff.

00:27:44 ◼   ► That's incredible.

00:27:45 ◼   ► You know, like if Steve Jobs were still around,

00:27:50 ◼   ► if he saw that, that would be the reason

00:27:52 ◼   ► we wouldn't get stickers anymore.

00:27:54 ◼   ► He would take away the entire sticker program

00:27:56 ◼   ► after seeing one Dell laptop with an Apple sticker on it.

00:27:59 ◼   ► He'd be like, "That's it, no more."

00:28:01 ◼   ► - We're done, cut 'em off.

00:28:02 ◼   ► - 'Cause they'd all be on slightly crooked

00:28:04 ◼   ► and that would drive him insane.

00:28:05 ◼   ► - Yeah, there would be multiple issues.

00:28:06 ◼   ► - You ever see anyone trying to place

00:28:08 ◼   ► a non-symmetrical sticker, hell, even a symmetrical sticker,

00:28:11 ◼   ► in the dead center of the back of a laptop?

00:28:13 ◼   ► It's much harder than you think.

00:28:15 ◼   ► - Wade Tregaskis writes with regard to the M4's

00:28:20 ◼   ► next generation ML accelerators.

00:28:22 ◼   ► The MLX CPU extensions were AMX,

00:28:24 ◼   ► or Apple Matrix Extensions, I assume, starting with the M1.

00:28:28 ◼   ► They're basically custom matrix instructions

00:28:30 ◼   ► as kind of an extension of Neon, which is its own thing.

00:28:33 ◼   ► They were never officially documented,

00:28:35 ◼   ► and I wouldn't be surprised if Apple rejects any apps,

00:28:37 ◼   ► or for their app stores anyway, which use them directly.

00:28:40 ◼   ► As far as I know, officially the only way to use them

00:28:43 ◼   ► is through Apple frameworks.

00:28:45 ◼   ► - Yeah, so this is a pretty good guess

00:28:46 ◼   ► at what those next generation ML accelerators are.

00:28:48 ◼   ► The keyword is next generation,

00:28:50 ◼   ► which shows that they already had ML accelerators,

00:28:51 ◼   ► but these are new ones.

00:28:53 ◼   ► Neon is the ARM SIMD thing,

00:28:55 ◼   ► single instruction, multiple data,

00:28:57 ◼   ► where you take an instruction like add,

00:28:59 ◼   ► and you apply it to like 17 integers

00:29:01 ◼   ► all packed together into a thing or whatever.

00:29:03 ◼   ► So that's the idea.

00:29:04 ◼   ► One instruction, and then you have these really big registers

00:29:06 ◼   ► that hold multiple smaller pieces of data.

00:29:09 ◼   ► Modern CPUs have all had them

00:29:11 ◼   ► since the Altavec and MMX days ages ago.

00:29:14 ◼   ► ARM has them, but apparently Apple

00:29:17 ◼   ► added these AMX instructions,

00:29:19 ◼   ► which are ones that Apple made up for its own SOCs.

00:29:23 ◼   ► And them not officially being part of ARM,

00:29:26 ◼   ► and them not being exposed to the developer,

00:29:28 ◼   ► that gives Apple the flexibility

00:29:30 ◼   ► to change those whenever it feels like,

00:29:32 ◼   ► because the only officially supported way

00:29:34 ◼   ► to get at them is through Apple framework.

00:29:35 ◼   ► So that seems to me probably

00:29:37 ◼   ► what the next generation ML accelerators are.

00:29:40 ◼   ► Which, I mean, you haven't really heard Apple

00:29:42 ◼   ► ever talk about in the M1, M2, or M3,

00:29:45 ◼   ► their ML accelerators in the CPU,

00:29:47 ◼   ► but I guess they were there since the M1.

00:29:49 ◼   ► Max Laves writes, "The Geekbench Core ML NE scores

00:29:53 ◼   ► for the M4 iPad are only incrementally better than the M3,

00:29:57 ◼   ► according to Tom's Hardware."

00:29:58 ◼   ► Quote, "Apple's M3 was rated for 18 trillion operations

00:30:02 ◼   ► per second at floating point 16."

00:30:04 ◼   ► I'm assuming that's what FP stands for,

00:30:05 ◼   ► floating point 16 precision.

00:30:07 ◼   ► But the M4 is rated for 38 trillion operations per second,

00:30:12 ◼   ► but with int8.

00:30:14 ◼   ► That means if equalized to int8 precision,

00:30:17 ◼   ► we're looking at a 5% improvement in total operations,

00:30:21 ◼   ► or excuse me, trillions of operations per second

00:30:23 ◼   ► for the M4 over the M3.

00:30:25 ◼   ► - Yeah, that's what I was thinking of

00:30:26 ◼   ► and couldn't remember the details of last time.

00:30:27 ◼   ► Like, oh, that 38 trillion number,

00:30:29 ◼   ► but the previous one was 18,

00:30:30 ◼   ► but I think there was something about 16 versus 32 bit.

00:30:32 ◼   ► No, it turned out it was 16 versus eight bit.

00:30:34 ◼   ► So anyway, same type of deal.

00:30:37 ◼   ► There wasn't this huge leap from 18 to 38 trillion.

00:30:40 ◼   ► It was a smaller leap combined with a different thing

00:30:43 ◼   ► that they were measuring.

00:30:44 ◼   ► So there you have it.

00:30:45 ◼   ► - And then finally, the M4

00:30:48 ◼   ► with one disabled performance core versus the M3

00:30:51 ◼   ► with no disabled performance cores.

00:30:53 ◼   ► Looking at MacRumors and reading from MacRumors,

00:30:55 ◼   ► assuming that the GeekBench 6 listing is accurate,

00:30:58 ◼   ► the M4 with one disabled performance core

00:31:01 ◼   ► is still around 13% faster

00:31:03 ◼   ► than the M3 in multi-core performance

00:31:05 ◼   ► and up to 35% faster than the M2

00:31:07 ◼   ► in the previous generation iPad Pro.

00:31:09 ◼   ► - Yep, this is what we guessed

00:31:10 ◼   ► once we saw the single core GeekBench scores

00:31:12 ◼   ► for the M4 last time.

00:31:13 ◼   ► We're like, oh, maybe an M2 with all the performance cores

00:31:15 ◼   ► will beat it, but no.

00:31:17 ◼   ► The single core and the M4 is ridiculous.

00:31:19 ◼   ► And so, yeah, it can beat all of its predecessors

00:31:22 ◼   ► with one performance core tied behind its back.

00:31:25 ◼   ► - Indeed.

00:31:26 ◼   ► All right, so we obviously have a lot of iPad stuff

00:31:30 ◼   ► to discuss, but we have something neat to discuss first.

00:31:33 ◼   ► Apple, what is this, World Accessibility Day?

00:31:35 ◼   ► I think that's today as we record,

00:31:37 ◼   ► or something along those lines, forgive me

00:31:38 ◼   ► if I've gotten the exact name wrong,

00:31:40 ◼   ► but they have announced in honor of that

00:31:42 ◼   ► new accessibility features, including eye tracking,

00:31:45 ◼   ► music, haptics, and vocal shortcuts.

00:31:47 ◼   ► So there were several of these that were announced today,

00:31:51 ◼   ► and Jon has picked out a few.

00:31:53 ◼   ► Now, Jon, I'm happy to read through this if you'd like,

00:31:54 ◼   ► and you can chime in, or do you wanna handle it?

00:31:56 ◼   ► How would you like to proceed?

00:31:57 ◼   ► - You can do it, I'll just comment.

00:31:59 ◼   ► - All right, so let's start with eye tracking,

00:32:00 ◼   ► which is coming to the iPad and the iPhone.

00:32:02 ◼   ► Powered by artificial intelligence,

00:32:04 ◼   ► eye tracking gives users a built-in option

00:32:06 ◼   ► for navigating iPad and iPhone with just their eyes.

00:32:09 ◼   ► Eye tracking uses the front-facing camera

00:32:10 ◼   ► to set up and calibrate in seconds,

00:32:12 ◼   ► and with on-device machine learning,

00:32:13 ◼   ► all data used to set up and control this feature

00:32:15 ◼   ► is kept securely on device and isn't shared with Apple.

00:32:18 ◼   ► Eye tracking works across iPad OS and iOS apps,

00:32:21 ◼   ► and doesn't require additional hardware accessories.

00:32:24 ◼   ► With eye tracking, users can navigate

00:32:25 ◼   ► through the elements of an app,

00:32:26 ◼   ► and use dwell control to activate each element,

00:32:29 ◼   ► accessing additional features, excuse me,

00:32:31 ◼   ► functions such as physical buttons, swipes,

00:32:33 ◼   ► and other gestures solely with their eyes.

00:32:35 ◼   ► Turns out the Vision Pro is feeding back into iOS.

00:32:38 ◼   ► - Yeah, like in the Vision Pro world,

00:32:40 ◼   ► this reads as like, hmm, just really, really makes you think

00:32:44 ◼   ► like, I know that like no additional hardware,

00:32:47 ◼   ► this is an accessibility feature, yada yada.

00:32:50 ◼   ► Like the context of this is just, you know,

00:32:52 ◼   ► another alternate way to control your iPad or iOS device.

00:32:57 ◼   ► But in a world where the Vision Pro exists,

00:32:59 ◼   ► you're like, but this is like the main interface,

00:33:02 ◼   ► or pointing interface anyway, in Vision Pro.

00:33:04 ◼   ► Granted, very different sensors, very different, you know,

00:33:07 ◼   ► it's a different thing.

00:33:09 ◼   ► But I read this and I'm like, you know what?

00:33:12 ◼   ► I think it might be actually kind of neat

00:33:14 ◼   ► to essentially have Vision Pro caliber eye tracking

00:33:18 ◼   ► on an iPad when doing complicated stuff.

00:33:21 ◼   ► Now I imagine that's not possible,

00:33:23 ◼   ► because there's not a thing strapped to my face, you know?

00:33:26 ◼   ► Like it's gotta be using like the camera,

00:33:28 ◼   ► whatever it's using, it's using sensors

00:33:30 ◼   ► that are fewer in number, farther away from my face,

00:33:33 ◼   ► not as expensive, like all that stuff.

00:33:35 ◼   ► So it's probably not nearly as accurate as in the Vision Pro

00:33:38 ◼   ► but I'm intrigued by the idea of having my eyes

00:33:43 ◼   ► as an additional input method on Macs, on iPads,

00:33:46 ◼   ► that just, I would like to see how that could work,

00:33:50 ◼   ► if that technology ever gets good enough

00:33:51 ◼   ► to approach the quality that it exists

00:33:54 ◼   ► in the Vision Pro right now.

00:33:56 ◼   ► - Yeah, that could be very, very interesting.

00:33:58 ◼   ► Music haptics make songs more accessible.

00:34:01 ◼   ► Music haptics is a new way for users who are deaf

00:34:03 ◼   ► or hard of hearing to experience music on iPhone

00:34:04 ◼   ► with this accessibility feature turned on.

00:34:06 ◼   ► The Taptic Engine in iPhone plays taps, textures,

00:34:09 ◼   ► and refined vibrations to the audio of the music.

00:34:11 ◼   ► Super cool.

00:34:12 ◼   ► - That's why everyone should be in their seat

00:34:13 ◼   ► in the sphere, Marco, so they can feel the vibrations.

00:34:16 ◼   ► - It is, honestly, it's a way better experience

00:34:18 ◼   ► when you're sitting down, if you can see.

00:34:20 ◼   ► - I mean, and to that end, again, I read this feature

00:34:22 ◼   ► and yes, you understand the purpose of this,

00:34:24 ◼   ► the accessibility purpose of this is clear.

00:34:27 ◼   ► I think maybe there is usefulness for everybody who,

00:34:31 ◼   ► you know, is it kind of like a subwoofer in your pocket?

00:34:33 ◼   ► Right, like if this could be added to regular music,

00:34:35 ◼   ► it'd probably kill your battery,

00:34:36 ◼   ► but I am also intrigued to try this feature.

00:34:39 ◼   ► - I mean, yeah, 'cause like, so the way the Haptic Engine

00:34:41 ◼   ► works, it's basically a little subwoofer.

00:34:44 ◼   ► It is basically a speaker that just has a very,

00:34:47 ◼   ► very low frequency that it vibrates usually

00:34:51 ◼   ► with, you know, very precise control of like,

00:34:53 ◼   ► okay, we're gonna make it move in and out,

00:34:54 ◼   ► ba-boom, now, you know, like that's one big movement

00:34:57 ◼   ► of what is basically a speaker driver compared to,

00:35:01 ◼   ► you know, what you would do for actually playing music.

00:35:04 ◼   ► You'll be, you know, tons and tons of, you know,

00:35:06 ◼   ► vibrations that are, you know, split second long.

00:35:09 ◼   ► So the Haptic Engine, it can be used more dynamically

00:35:13 ◼   ► to do all sorts of things.

00:35:15 ◼   ► So I haven't, you know, felt this yet or tried this yet

00:35:18 ◼   ► or haven't any details on it besides what's

00:35:20 ◼   ► in the press release, but that's probably how they're

00:35:22 ◼   ► doing it, like some kind of like special,

00:35:24 ◼   ► basically like a special bass version of the music.

00:35:29 ◼   ► Maybe, I don't know if they're filtering out

00:35:30 ◼   ► certain low frequencies or maybe doing beat detection

00:35:33 ◼   ► to like make the beats do like the big vibration moves

00:35:36 ◼   ► in the motor, but however they're doing it,

00:35:38 ◼   ► it's, that's, it is based on, you know, treating it

00:35:42 ◼   ► like a big speaker basically, probably,

00:35:44 ◼   ► and I'm really curious to see what that is.

00:35:47 ◼   ► - Of course, the Haptic Engine is essentially designed

00:35:49 ◼   ► not to move air though, like they want the Haptic Engine

00:35:52 ◼   ► itself to be quiet, but as we know, as we all know

00:35:54 ◼   ► who have a phone, oh, the Haptic Engine is trying

00:35:57 ◼   ► to be quiet, it doesn't have like a speaker cone,

00:35:59 ◼   ► it's not moving air itself, but it does vibrate the device

00:36:03 ◼   ► and if that device itself is in contact with anything

00:36:06 ◼   ► that can become a speaker cone very easily,

00:36:07 ◼   ► have you ever put your phone on top of like a tissue box

00:36:09 ◼   ► and the vibration motor goes off, it turns the whole

00:36:11 ◼   ► tissue box into a speaker, right?

00:36:13 ◼   ► You know, so there is the tension between Apple

00:36:16 ◼   ► probably wants the Haptic Engine to make no noise

00:36:18 ◼   ► on its own, but it does actually have to shake the phone,

00:36:21 ◼   ► so that's why it kind of works as a, you know,

00:36:24 ◼   ► and anything can become a speaker if you shove

00:36:26 ◼   ► a vibrator up to it.

00:36:27 ◼   ► - Oh my gosh, all right, we gotta move on.

00:36:32 ◼   ► There are new features for a wide range of speech.

00:36:35 ◼   ► With vocal shortcuts, iPhone and iPad users

00:36:37 ◼   ► can assign custom utterances that Siri can understand

00:36:40 ◼   ► to launch shortcuts and complete complex tasks.

00:36:44 ◼   ► Listen for Atypical Speech, another new feature,

00:36:46 ◼   ► gives users the option for enhancing speech recognition

00:36:48 ◼   ► for a wider range of speech.

00:36:50 ◼   ► Does that include Mario?

00:36:51 ◼   ► I don't know.

00:36:52 ◼   ► Listen for Atypical Speech uses on-device machine learning

00:36:55 ◼   ► to recognize user speech patterns designed for users

00:36:58 ◼   ► with acquired or progressive conditions that affect speech,

00:37:01 ◼   ► such as cerebral palsy, amyotropic lateral sclerosis,

00:37:06 ◼   ► or ALS, or stroke.

00:37:08 ◼   ► These features provide a new level

00:37:09 ◼   ► of customization and control.

00:37:11 ◼   ► - You made the comment about Mario, but I ask again,

00:37:13 ◼   ► you know, this is great for accessibility

00:37:15 ◼   ► for all the people who obviously need it,

00:37:16 ◼   ► but for everybody, having it, well, first of all,

00:37:20 ◼   ► the voice shortcuts, that's just played for everybody.

00:37:23 ◼   ► Like, we all want to be able to say different things

00:37:26 ◼   ► to our phones and have it do cool stuff,

00:37:28 ◼   ► and Siri is pretty bad at that,

00:37:29 ◼   ► so this is just good for everybody.

00:37:31 ◼   ► And Atypical Speech, we hear from people who, for example,

00:37:34 ◼   ► speak English with a very thick accent,

00:37:37 ◼   ► that Apple's devices are not great at understanding them,

00:37:40 ◼   ► even when it ostensibly has like a localization

00:37:42 ◼   ► for like Scottish English or whatever.

00:37:44 ◼   ► Atypical Speech-- - Shots fired.

00:37:46 ◼   ► - Yeah, well, I'm saying, like, this is not me saying,

00:37:49 ◼   ► this is people, Scottish people say,

00:37:50 ◼   ► I try to use my Apple devices,

00:37:52 ◼   ► and they don't understand what I'm saying.

00:37:54 ◼   ► - Yeah, you're just asking the questions, Jon.

00:37:56 ◼   ► - Yeah, anyway, calling it Atypical is obviously a,

00:37:59 ◼   ► you know, not the great terminology here,

00:38:02 ◼   ► but all I'm saying is that I'm arguing in favor

00:38:04 ◼   ► of Apple's devices being better at understanding variations

00:38:08 ◼   ► within the same language,

00:38:10 ◼   ► because we all have accents of some kind,

00:38:11 ◼   ► and some of our accents are thicker than others,

00:38:14 ◼   ► and I really feel like, especially in America,

00:38:16 ◼   ► where we have, maybe not as many accents as the UK,

00:38:19 ◼   ► but we have a larger place with more people

00:38:22 ◼   ► who have each kind of accent,

00:38:23 ◼   ► and some of those people may be having trouble

00:38:25 ◼   ► talking to Apple devices, so this is all good.

00:38:28 ◼   ► Apple also, I mean, I don't know if this is

00:38:30 ◼   ► what they're talking about here,

00:38:32 ◼   ► but Apple's also very good, typically,

00:38:34 ◼   ► compared to the rest of the industry

00:38:36 ◼   ► at dealing with speech patterns like stutters,

00:38:38 ◼   ► or very slow speech, or having, like, you know,

00:38:41 ◼   ► a lot of times, like, if you have a stutter,

00:38:43 ◼   ► and it takes you a while to get a sentence out,

00:38:46 ◼   ► a lot of other products will time out,

00:38:47 ◼   ► and they'll, like, you know,

00:38:48 ◼   ► they'll try to answer your partial question,

00:38:50 ◼   ► or fail in some other weird way.

00:38:53 ◼   ► Apple has historically been very good

00:38:54 ◼   ► about that kind of thing, so this is,

00:38:56 ◼   ► I don't know if that's included in what they're calling

00:38:58 ◼   ► atypical speech here, but that's,

00:39:01 ◼   ► they're already very good at that,

00:39:02 ◼   ► and so I'm guessing they're gonna keep pushing

00:39:04 ◼   ► in that direction and keep getting better there, too.

00:39:06 ◼   ► - Yeah, so it'll wait and make sure it gets

00:39:08 ◼   ► your entire question out before it gives

00:39:09 ◼   ► its totally wrong answer.

00:39:10 ◼   ► - Yeah, exactly, that guy's gonna say, like,

00:39:12 ◼   ► it's, there's still a lot of other work to be done

00:39:14 ◼   ► on the voice interaction with Apple products.

00:39:17 ◼   ► - I send these to Merlin when I find them,

00:39:19 ◼   ► because he is haunted by the terribleness of Syria,

00:39:22 ◼   ► and I had some good ones recently.

00:39:24 ◼   ► These are just from people online.

00:39:26 ◼   ► This is just a screenshot, so it's showing the text

00:39:28 ◼   ► that Siri recognized, so recognition is not a problem, right?

00:39:32 ◼   ► Here's an example of the text.

00:39:34 ◼   ► Turn off focus mode, that's the command to Siri.

00:39:37 ◼   ► Can you guess the response?

00:39:38 ◼   ► Of course you can't.

00:39:40 ◼   ► Sorry, I can't do that.

00:39:42 ◼   ► Great, that's great.

00:39:43 ◼   ► - I feel like I've tried this with CarPlay,

00:39:45 ◼   ► and it hasn't worked, I think, but I can't recall

00:39:48 ◼   ► having tried it with just Siri on my phone.

00:39:50 ◼   ► Not surprised it doesn't work, though.

00:39:52 ◼   ► - Yeah, here's one more.

00:39:52 ◼   ► How long does it take for Neptune to orbit the sun?

00:39:56 ◼   ► Good question.

00:39:57 ◼   ► Maybe Siri's gonna send us to the web or whatever.

00:40:00 ◼   ► Here's what Siri responded.

00:40:02 ◼   ► You can manage medications in the medications app.

00:40:05 ◼   ► (laughing)

00:40:06 ◼   ► - What?

00:40:07 ◼   ► My word.

00:40:08 ◼   ► - Just this is pre-WWC, we gotta get in all these

00:40:10 ◼   ► cheap shots while we can.

00:40:11 ◼   ► - I think we still will be able to after.

00:40:13 ◼   ► - Nothing beats my seven Cs question.

00:40:15 ◼   ► Adam still jokes about that.

00:40:18 ◼   ► Oh my God.

00:40:19 ◼   ► - I spent a while looking at the Neptune one

00:40:20 ◼   ► to try to figure out how did it get medications?

00:40:22 ◼   ► I can't figure it out.

00:40:24 ◼   ► Moving along, vehicle motion cues

00:40:26 ◼   ► can help reduce motion sickness.

00:40:29 ◼   ► With vehicle motion cues, animated dots on the edges

00:40:31 ◼   ► of the screen represent changes in vehicle motion

00:40:33 ◼   ► to help reduce sensory conflict without interfering

00:40:35 ◼   ► with the main content.

00:40:37 ◼   ► Using sensors built into iPhone and iPad,

00:40:39 ◼   ► vehicle motion cues recognizes when a user is

00:40:41 ◼   ► in a moving vehicle and responds accordingly.

00:40:42 ◼   ► The feature can be set to show automatically on iPhone

00:40:44 ◼   ► or be turned on and off in control center.

00:40:47 ◼   ► And there's a little demo video that we will put

00:40:50 ◼   ► in the show notes.

00:40:51 ◼   ► I guess what this is indicating is what the car

00:40:55 ◼   ► or vehicle is doing in terms of how it's affecting

00:40:59 ◼   ► your body so when you brake there's dots that kind of

00:41:01 ◼   ► float to the top of the screen.

00:41:03 ◼   ► I don't know if there's a better way to paint

00:41:06 ◼   ► this word picture.

00:41:07 ◼   ► - It looks like, you know those JavaScripts you'd insert

00:41:10 ◼   ► into your MySpace page that would make it snow on the page?

00:41:13 ◼   ► It looks like that, but considering the motion of the car.

00:41:18 ◼   ► And so if the car is making a right turn,

00:41:22 ◼   ► the inertia of your body wants to shift to the left

00:41:25 ◼   ► and so it kind of shows those snowflake dots

00:41:28 ◼   ► on your iPhone screen kind of breezing to the left

00:41:30 ◼   ► a little bit, you know?

00:41:31 ◼   ► It's that kind of thing.

00:41:33 ◼   ► And so I guess the idea is to kind of guide

00:41:38 ◼   ► your motion perception into not being confused

00:41:42 ◼   ► and not thinking it's looking at a still screen

00:41:44 ◼   ► when it's feeling motion and actually kind of showing,

00:41:47 ◼   ► hey look, here's whoosh, little snowflake moving

00:41:48 ◼   ► to the left.

00:41:50 ◼   ► If that works, that's a great feature.

00:41:53 ◼   ► I mean, half the people I know I think would use

00:41:56 ◼   ► that feature if it works 'cause lots of people

00:41:57 ◼   ► have motion sickness when looking at screens in cars.

00:41:59 ◼   ► - This is very relevant to my life.

00:42:00 ◼   ► Not because I get motion sick, but I do.

00:42:03 ◼   ► I get very motion sick.

00:42:05 ◼   ► This is relevant to my life.

00:42:06 ◼   ► This isn't relevant to my life because I would never

00:42:08 ◼   ► look at a screen in a car that would be insanity.

00:42:11 ◼   ► I would get so sick.

00:42:12 ◼   ► I know this from experience.

00:42:13 ◼   ► No dots are going to help me and yeah,

00:42:15 ◼   ► and that's exactly what they're going for.

00:42:16 ◼   ► The idea is that, they even say this in the paragraph

00:42:18 ◼   ► before this is like, one of the causes of motion sickness

00:42:21 ◼   ► is your inner ear feels something that your eyes

00:42:23 ◼   ► don't see reflected in front of them.

00:42:26 ◼   ► They expect when your inner ear feels you yanking

00:42:28 ◼   ► to the left, you better see stuff moving to the right.

00:42:30 ◼   ► You know what I mean?

00:42:32 ◼   ► But when there's a mismatch, you get sick.

00:42:34 ◼   ► And it doesn't take much to get, I can't read a book,

00:42:36 ◼   ► I can't look at a phone, I can't do anything in a plane,

00:42:38 ◼   ► in a car, in a boat, nothing, nothing, nothing.

00:42:40 ◼   ► And that's no problem.

00:42:41 ◼   ► I just don't do that.

00:42:42 ◼   ► I know what I have to do.

00:42:43 ◼   ► I have to look out the front window.

00:42:44 ◼   ► I have to do all this stuff, right?

00:42:45 ◼   ► But you know who doesn't know that or rather,

00:42:47 ◼   ► who knows that but their brain is not yet developed enough

00:42:49 ◼   ► to do anything about it?

00:42:51 ◼   ► My children.

00:42:52 ◼   ► We go on long car trips, they all look at their devices,

00:42:55 ◼   ► then they get motion sick and complain that they're motion

00:42:57 ◼   ► sick and I say, you know why you're motion sick?

00:42:58 ◼   ► 'Cause you're looking at your phone.

00:43:00 ◼   ► And so they've proven they will not stop looking

00:43:03 ◼   ► at their phone.

00:43:04 ◼   ► They'll do it until they get sick and then they'll put

00:43:06 ◼   ► their phone down and go, oh, I feel sick again and again

00:43:09 ◼   ► and again 'cause teenagers brains don't work right yet.

00:43:11 ◼   ► (laughing)

00:43:12 ◼   ► But this, I maybe, maybe I can persuade them to turn this on

00:43:16 ◼   ► and I will let you know if it works.

00:43:18 ◼   ► I will let you know because they're certainly gonna look

00:43:19 ◼   ► at their phones like, can you just put on these dots?

00:43:21 ◼   ► They might be like, oh, these dots are covering my screen.

00:43:23 ◼   ► I don't like it but like, if it works, it will give them

00:43:27 ◼   ► a way to be teenagers who make poor choices

00:43:30 ◼   ► and be slightly more comfortable at the same time.

00:43:33 ◼   ► - And it seems like it's designed for car use.

00:43:35 ◼   ► And Apple already has like some, what we now call AI

00:43:39 ◼   ► but what we would previously call some ML algorithms

00:43:41 ◼   ► to process the motion data from the phone's accelerometer

00:43:44 ◼   ► and stuff into trying to detect whether you're in a car,

00:43:47 ◼   ► whether you're riding a bike, whether you're walking.

00:43:49 ◼   ► So as far as I can guess, it probably wouldn't be showing

00:43:52 ◼   ► these dots all the time as you're just walking around

00:43:55 ◼   ► in the world.

00:43:55 ◼   ► - Yeah, no, you can turn it on manually

00:43:57 ◼   ► and you can also set it to auto detect when you're in a car

00:44:00 ◼   ► which I'm assuming you'll just use GPS or whatever.

00:44:01 ◼   ► - Yeah, or those ML algorithms for motion which I think

00:44:06 ◼   ► if it's that unintrusive to just leave it enabled

00:44:08 ◼   ► and it would only show when you're in a car

00:44:10 ◼   ► and only when the car is doing kind of inertia generating

00:44:13 ◼   ► movements, that could be something that people leave on

00:44:16 ◼   ► all the time and be totally fine.

00:44:18 ◼   ► So I hope it works 'cause if again, that's a big problem.

00:44:21 ◼   ► Like my wife would use it, my son would use it

00:44:23 ◼   ► for the same reason that Sean mentioned about your kids.

00:44:26 ◼   ► I think that would be a great feature if it works.

00:44:28 ◼   ► - Yeah, 'cause people who don't get motion sick easily

00:44:31 ◼   ► will insist that they don't get motion sick period

00:44:34 ◼   ► which is not true for any human who has a functioning worker

00:44:36 ◼   ► in a year and is conscious.

00:44:37 ◼   ► Everyone gets motion sick eventually.

00:44:39 ◼   ► But if you don't get motion sick easily,

00:44:41 ◼   ► you think every time it happens to you is an anomaly.

00:44:44 ◼   ► But it's not.

00:44:45 ◼   ► If you're in a car and it's moving around a lot

00:44:48 ◼   ► and you stare at your phone,

00:44:49 ◼   ► you will eventually get motion sick.

00:44:50 ◼   ► It's just a question of how long

00:44:51 ◼   ► and how much movement it takes.

00:44:52 ◼   ► And just people get surprised by it again and again and again.

00:44:55 ◼   ► It's like, yeah, most of the time you're fine

00:44:56 ◼   ► but on the winding mountain road, you're not fine.

00:44:58 ◼   ► So put the phone down.

00:45:00 ◼   ► - It's inevitable apparently.

00:45:02 ◼   ► Yeah, yeah, yeah, all right.

00:45:03 ◼   ► And then finally, or at least finally

00:45:05 ◼   ► that we're gonna talk about,

00:45:07 ◼   ► there are some accessibility features coming to VisionOS.

00:45:09 ◼   ► Accessibility features coming to VisionOS

00:45:11 ◼   ► will include system-wide live captions

00:45:13 ◼   ► to help everyone including users who are deaf

00:45:15 ◼   ► or hard of hearing to follow along with spoken dialogue

00:45:19 ◼   ► in live conversations and in audio from apps.

00:45:21 ◼   ► With live captions for FaceTime and VisionOS,

00:45:23 ◼   ► more users can easily enjoy the unique experience

00:45:26 ◼   ► of connecting and collaborating using their persona.

00:45:29 ◼   ► So I think the implication here is that

00:45:31 ◼   ► there'll be a little floating window

00:45:32 ◼   ► that's just not translating,

00:45:34 ◼   ► but showing what the people around you are saying

00:45:38 ◼   ► or perhaps the app you're in the middle of using

00:45:42 ◼   ► is saying to you.

00:45:44 ◼   ► So you get like a live transcript

00:45:46 ◼   ► of what's going on around you

00:45:47 ◼   ► or perhaps even in your device.

00:45:49 ◼   ► - Yeah, I think by the time we have

00:45:51 ◼   ► essentially Apple Vision Pro caliber stuff in glasses,

00:45:54 ◼   ► hopefully the transcription quality will be such that

00:45:59 ◼   ► this will be another killer app

00:46:00 ◼   ► in addition to putting people's names over them.

00:46:02 ◼   ► Just like if you're hard of hearing

00:46:04 ◼   ► or just going out into an environment

00:46:05 ◼   ► where it's challenging to hear

00:46:06 ◼   ► like a restaurant or a busy bar or something

00:46:09 ◼   ► and trying to talk to somebody,

00:46:11 ◼   ► being able to see the words that they're speaking in text

00:46:13 ◼   ► floating below their mouth

00:46:14 ◼   ► or in a little cartoon speech bubble as they say it,

00:46:17 ◼   ► using your glasses that just look like glasses,

00:46:19 ◼   ► that is a future we can all buy into

00:46:21 ◼   ► because that's just, I mean,

00:46:22 ◼   ► people love subtitles on their televisions

00:46:24 ◼   ► for shows that they watch now in their own houses

00:46:26 ◼   ► because their dogs bark too much or whatever.

00:46:28 ◼   ► Having this out there in the real world is great.

00:46:30 ◼   ► Not so great that people are gonna spend $3,500

00:46:32 ◼   ► and put on a giant pair of ski goggles to do it,

00:46:34 ◼   ► but even in that context, like I said,

00:46:36 ◼   ► for people who wanna participate in meetings,

00:46:37 ◼   ► obviously there's an accessibility angle

00:46:38 ◼   ► if you can't actually hear them

00:46:40 ◼   ► or have difficulty hearing them in the Vision Pro,

00:46:42 ◼   ► but even if you can hear them,

00:46:44 ◼   ► being able to see a hopefully accurate transcription

00:46:47 ◼   ► of what they're seeing in text form is great.

00:46:49 ◼   ► - And then finally, our friend, Shelly Brisbane

00:46:52 ◼   ► over at Six Colors.

00:46:53 ◼   ► I get, well, she guest posted over at Six Colors

00:46:56 ◼   ► talking about all this and Shelly is awesome

00:46:59 ◼   ► and she is vision impaired

00:47:01 ◼   ► and so she has some personal experience

00:47:03 ◼   ► with a lot of this stuff and has a really great take.

00:47:05 ◼   ► You can read over at Six Colors,

00:47:06 ◼   ► which we will link in the show notes.

00:47:08 ◼   ► - Yeah, and there are more features than what we listed.

00:47:09 ◼   ► We just picked some of the interesting ones,

00:47:11 ◼   ► but there's more stuff as well.

00:47:12 ◼   ► And you mentioned that it's like World Accessibility Day

00:47:15 ◼   ► or whatever that's like,

00:47:16 ◼   ► explains why Apple does this announcement when they do,

00:47:19 ◼   ► and I think that makes sense,

00:47:20 ◼   ► but every time they do this, I'm like,

00:47:23 ◼   ► it's kind of like when they give

00:47:24 ◼   ► the Science of Technical Awards before the real Oscars.

00:47:28 ◼   ► You know what I mean?

00:47:29 ◼   ► I don't know if Marco knows what that is, but they,

00:47:32 ◼   ► they have a separate award show

00:47:34 ◼   ► for the less phonogenic nerdy people

00:47:36 ◼   ► and they get their Oscars then

00:47:39 ◼   ► and then the real Oscars that air on TV

00:47:40 ◼   ► that have the good looking celebrities,

00:47:42 ◼   ► you know, where they give like best picture

00:47:43 ◼   ► and best actor take place or whatever.

00:47:45 ◼   ► And I always kind of feel like, well,

00:47:46 ◼   ► why aren't these accessibility features

00:47:48 ◼   ► part of an event or a keynote or WWDC?

00:47:51 ◼   ► And the answer is because this is World Accessibility Day.

00:47:53 ◼   ► So I give Apple a pass on it,

00:47:54 ◼   ► but it is, some of this stuff is so cool

00:47:56 ◼   ► and so interesting and so impactful on people's lives

00:47:58 ◼   ► that it feels like it should be just as important

00:48:01 ◼   ► as whatever other features they're gonna talk about

00:48:03 ◼   ► in the new OS's and WWDC.

00:48:05 ◼   ► - We are sponsored this episode by DeleteMe.

00:48:09 ◼   ► You ever wonder how much your personal data

00:48:11 ◼   ► is out there on the internet

00:48:12 ◼   ► for anyone to see and trivially find?

00:48:14 ◼   ► It's way more than you think.

00:48:16 ◼   ► Of course your name, yeah, but also your content info,

00:48:18 ◼   ► your social security number, your home address

00:48:20 ◼   ► and address history, even information

00:48:22 ◼   ► about your family members, all being compiled

00:48:24 ◼   ► by data brokers and openly sold

00:48:26 ◼   ► or even given away to anybody online.

00:48:28 ◼   ► So anyone on the web can get your private details

00:48:30 ◼   ► and your family details really easily.

00:48:33 ◼   ► And this can lead to things like identity theft,

00:48:35 ◼   ► phishing attempts, harassment,

00:48:36 ◼   ► and even just unwanted spam calls.

00:48:38 ◼   ► So now you can protect your privacy with DeleteMe.

00:48:42 ◼   ► I actually found DeleteMe a couple years ago on my own.

00:48:44 ◼   ► There were all these security breaches going on

00:48:46 ◼   ► and I thought, you know what,

00:48:47 ◼   ► I should probably take some action here to protect myself.

00:48:50 ◼   ► And so I actually did the research myself,

00:48:51 ◼   ► found DeleteMe and have been using it myself.

00:48:54 ◼   ► It's a great service.

00:48:55 ◼   ► So DeleteMe finds and removes any personal information

00:48:58 ◼   ► you don't want online and they make sure it stays off.

00:49:01 ◼   ► It's a subscription service that removes your personal info

00:49:04 ◼   ► from the largest people search databases on the web.

00:49:06 ◼   ► So this prevents all those risks and annoyances

00:49:09 ◼   ► from earlier.

00:49:10 ◼   ► So you sign up, you provide DeleteMe

00:49:12 ◼   ► with exactly what information you want deleted

00:49:14 ◼   ► and they take it from there.

00:49:16 ◼   ► They send you regular personalized privacy reports

00:49:18 ◼   ► showing what info they were able to find,

00:49:20 ◼   ► where they found it and how they were able to remove it.

00:49:22 ◼   ► And this is always working for you.

00:49:24 ◼   ► This is not a one time thing.

00:49:25 ◼   ► It's a subscription service that just continually monitors

00:49:28 ◼   ► and removes any personal information about you

00:49:30 ◼   ► that you don't want on the internet.

00:49:32 ◼   ► So it's a great service.

00:49:33 ◼   ► Check it out today.

00:49:34 ◼   ► Take control of your data and keep your private life private

00:49:37 ◼   ► by signing up for DeleteMe.

00:49:39 ◼   ► Now at a special discount for our listeners.

00:49:41 ◼   ► Today to get 20% off your DeleteMe plan,

00:49:44 ◼   ► they go into joindeleteme.com/atp.

00:49:47 ◼   ► You use promo code ATP at checkout.

00:49:49 ◼   ► It's the only way to get 20% off.

00:49:51 ◼   ► Go to joindeleteme.com/atp and enter code ATP at checkout.

00:49:56 ◼   ► That's joindeleteme.com/atp, code ATP.

00:50:01 ◼   ► Thank you so much to DeleteMe for sponsoring our show.

00:50:03 ◼   ► - All right, Jon, do you wanna talk about your purchase

00:50:10 ◼   ► or do we wanna just dive into the discourse?

00:50:13 ◼   ► - I mean, just briefly on my purchase,

00:50:15 ◼   ► like I just literally got it today

00:50:16 ◼   ► and took a long time to set it up

00:50:17 ◼   ► because the thing is stupid.

00:50:19 ◼   ► I'll give my two second story on that,

00:50:21 ◼   ► but like I haven't actually used it much yet

00:50:23 ◼   ► other than the setup process.

00:50:25 ◼   ► So I'll have more to say about it in the future.

00:50:27 ◼   ► But you know, like the screen looks really good.

00:50:28 ◼   ► It's really thin.

00:50:29 ◼   ► It's nice.

00:50:30 ◼   ► I like it.

00:50:31 ◼   ► Like it's so similar to my previous one,

00:50:33 ◼   ► except that it's a little bit thinner.

00:50:34 ◼   ► It also feels like it's not as wide and as tall.

00:50:38 ◼   ► I don't know if that's the case.

00:50:39 ◼   ► I'll have to put them on top of each other and see.

00:50:42 ◼   ► But I look forward to using,

00:50:42 ◼   ► especially with a little adjustable sand

00:50:44 ◼   ► and the screen looks great.

00:50:45 ◼   ► The setup process, like I don't know what the problem,

00:50:49 ◼   ► I'm having bad setup luck,

00:50:50 ◼   ► but like, you know, you bring your other iPad in the air

00:50:53 ◼   ► or whatever and I'm faced with that terrible screen

00:50:55 ◼   ► that I never know the right thing to pick

00:50:57 ◼   ► and I always pick the wrong click.

00:50:58 ◼   ► It's like, do you want to step in iCloud?

00:50:58 ◼   ► It'll take 15 minutes,

00:50:59 ◼   ► but then your apps will slowly be loading forever.

00:51:01 ◼   ► Or do you want to transfer from another device?

00:51:03 ◼   ► All your data will be there

00:51:03 ◼   ► and it will take 40 minutes or something.

00:51:05 ◼   ► And I always pick other device

00:51:06 ◼   ► 'cause I just want all my stuff.

00:51:08 ◼   ► And then it takes hours and hours.

00:51:09 ◼   ► But anyway, I picked other device

00:51:11 ◼   ► and then it's like, oh, your system needs to be updated.

00:51:13 ◼   ► Of course, it doesn't tell me that

00:51:14 ◼   ► until 15 steps into the setup process.

00:51:16 ◼   ► So I ran an OS update.

00:51:17 ◼   ► And then it's like, oh, you know, find the other device.

00:51:19 ◼   ► Oh, transfer from the other device.

00:51:20 ◼   ► And it's like, log into your Apple ID.

00:51:23 ◼   ► And it's like, your Apple ID is locked.

00:51:26 ◼   ► As I've talked about recently in rectifs,

00:51:27 ◼   ► my Apple ID is always locked.

00:51:29 ◼   ► Do you want to unlock your Apple ID?

00:51:30 ◼   ► And I try to unlock my Apple ID.

00:51:31 ◼   ► And then it says, your iPad needs to be reset.

00:51:35 ◼   ► Whatever starts all over again.

00:51:37 ◼   ► I went through this like six times.

00:51:38 ◼   ► I'm an old pro at unlocking my Apple ID.

00:51:41 ◼   ► And as I said in rectifs,

00:51:42 ◼   ► don't be fooled into thinking you have to reset your password

00:51:45 ◼   ► because you don't.

00:51:46 ◼   ► But anyway, it took me like five tries.

00:51:48 ◼   ► And each of the five tries was like,

00:51:49 ◼   ► the whole iPad needs to be reset

00:51:51 ◼   ► and has to restart through the process

00:51:53 ◼   ► and unlocking my Apple ID and doing all this.

00:51:55 ◼   ► What a headache.

00:51:56 ◼   ► Like, why is my Apple ID constantly locked?

00:51:58 ◼   ► It's been this way for years.

00:51:59 ◼   ► It's not just because of the recent Apple ID thing

00:52:01 ◼   ► that you've heard about.

00:52:03 ◼   ► It's been happening to me for years and years.

00:52:04 ◼   ► So that's why I'm not scared by it

00:52:06 ◼   ► and know how to deal with it, but so frustrating.

00:52:08 ◼   ► And then it's 30 to 40 minute estimate

00:52:10 ◼   ► for the data transfer is hilarious.

00:52:11 ◼   ► It took, I think, three and a half hours.

00:52:13 ◼   ► But anyway, it's set up now.

00:52:15 ◼   ► - All right, so before we go any further,

00:52:18 ◼   ► a couple of quick points of clarification.

00:52:19 ◼   ► First of all, when you say your Apple ID is locked,

00:52:21 ◼   ► that to me sounds like an American credit,

00:52:25 ◼   ► like your credit, what is it?

00:52:26 ◼   ► Credit report or credit profile or whatever,

00:52:28 ◼   ► where you are choosing to lock it.

00:52:29 ◼   ► That is not what you're saying.

00:52:31 ◼   ► Is that correct?

00:52:32 ◼   ► - Right, so it's, the message you usually get is,

00:52:35 ◼   ► your Apple ID has been locked.

00:52:36 ◼   ► Sometimes they'll say something like, for security reasons,

00:52:39 ◼   ► but they never get into details.

00:52:41 ◼   ► What's the problem with someone trying to log in?

00:52:43 ◼   ► Did we get the wrong password too many times?

00:52:45 ◼   ► Is it because we think you're in a foreign country?

00:52:46 ◼   ► Like, they don't tell you.

00:52:48 ◼   ► It's just as your Apple ID has been locked

00:52:49 ◼   ► or your Apple ID has been locked for security reasons,

00:52:52 ◼   ► and you have to unlock it.

00:52:53 ◼   ► And to unlock it, it makes you do things like,

00:52:55 ◼   ► enter the phone number of your trusted device,

00:52:58 ◼   ► get a text, put in a number, enter your Apple ID password,

00:53:01 ◼   ► use a trusted device to unlock,

00:53:03 ◼   ► there's like 17 different ways to unlock your Apple ID

00:53:05 ◼   ► on every different device.

00:53:07 ◼   ► I've been through all of them 50 times.

00:53:08 ◼   ► Sometimes some of them work, sometimes some of them don't.

00:53:10 ◼   ► A lot of them eventually lead you to a screen

00:53:11 ◼   ► where they want you to enter a new password.

00:53:14 ◼   ► You don't have to do that.

00:53:15 ◼   ► You can just hit cancel and try another route down

00:53:17 ◼   ► the twisted phone tree that is the unlocking of your Apple ID.

00:53:21 ◼   ► And the bottom line is, when your Apple ID is locked,

00:53:23 ◼   ► you can't do anything with your Apple ID.

00:53:26 ◼   ► And Apple is the one locking it.

00:53:28 ◼   ► They're basically saying, we're not sure you're you anymore

00:53:32 ◼   ► on this device or whatever, so you need to prove to us

00:53:36 ◼   ► that you are you and you own this Apple ID

00:53:39 ◼   ► before we will let you use your Apple ID anymore.

00:53:41 ◼   ► And this has been happening to me on and off

00:53:43 ◼   ► for years and years and years, and I'm not the only one.

00:53:46 ◼   ► And it's not a fun part of the Apple ID system,

00:53:48 ◼   ► but it exists.

00:53:49 ◼   ► - Well, the discourse is happening.

00:53:52 ◼   ► And it seems like every year this storm

00:53:57 ◼   ► is getting a little bigger and a little louder.

00:53:59 ◼   ► And this year it's hit a bit of a crescendo, if you will.

00:54:03 ◼   ► And I think John, but somebody put in the show notes,

00:54:05 ◼   ► iPad Pro Dissatisfaction, as the name of this section.

00:54:08 ◼   ► And I think that that's pretty accurate.

00:54:11 ◼   ► And so in summary, I think all three of us can agree,

00:54:15 ◼   ► and most people can agree, that the iPad Pro hardware

00:54:20 ◼   ► has been, and especially now, is bananas.

00:54:26 ◼   ► It is absolutely out of control good.

00:54:28 ◼   ► It can be all things to all people

00:54:31 ◼   ► from a hardware perspective.

00:54:32 ◼   ► Yes, I'm sure you can nitpick here and there.

00:54:34 ◼   ► Maybe it would be nice to have one more port.

00:54:36 ◼   ► Maybe it'd be nice to have more battery life.

00:54:37 ◼   ► But ultimately, without too much compromise,

00:54:41 ◼   ► the iPad Pro hardware is as close to perfect

00:54:44 ◼   ► as I think we can get in the year 2024.

00:54:46 ◼   ► - And by the way, Casey, since you love to do this to me,

00:54:48 ◼   ► we should all just realize that the iPad Pro

00:54:53 ◼   ► has the fastest single-core performance

00:54:55 ◼   ► of any device Apple has ever sold, has ever sold.

00:54:59 ◼   ► Faster than all your MacBook Pros, your Mac Studio,

00:55:02 ◼   ► your M2 Mac Pro, single-core performance

00:55:06 ◼   ► on the ridiculously thin, fanless iPad

00:55:10 ◼   ► for your single-core, non-parallelizable jobs,

00:55:13 ◼   ► the iPad Pro is the king.

00:55:16 ◼   ► - Yeah, it's bananas.

00:55:18 ◼   ► I mean, I don't know any other word to use to describe it.

00:55:20 ◼   ► It's just, it's bananas.

00:55:23 ◼   ► So anyway, so that is, I think, pretty much understood

00:55:27 ◼   ► by everyone who has ever looked at an iPad,

00:55:29 ◼   ► that yes, again, we could nitpick here and there,

00:55:31 ◼   ► but by and large, iPad Pro hardware is currently solved.

00:55:36 ◼   ► You know, maybe it'll, over time,

00:55:37 ◼   ► I'm sure it'll be different and get better and so on,

00:55:39 ◼   ► but for right now, it's been solved.

00:55:40 ◼   ► - And well, not so much solved as,

00:55:42 ◼   ► it has shown steady progression.

00:55:44 ◼   ► Every time a new iPad comes out,

00:55:46 ◼   ► it's a little bit better than before,

00:55:47 ◼   ► and if you do that over the course of 14 years,

00:55:49 ◼   ► you get from the original iPad to what we have now.

00:55:52 ◼   ► It just keeps getting better hardware-wise.

00:55:56 ◼   ► Screen gets better, and like we said last show,

00:55:58 ◼   ► it's mostly just a big screen.

00:55:59 ◼   ► Now it's got the best screen Apple has ever sold,

00:56:01 ◼   ► not the biggest, but the best looking screen

00:56:03 ◼   ► with the best specs or whatever.

00:56:05 ◼   ► It gets thinner, it gets lighter,

00:56:06 ◼   ► the battery life has been held steady

00:56:08 ◼   ► at what Apple thinks is an acceptable amount of battery life

00:56:10 ◼   ► and most people, for the most part, agree.

00:56:13 ◼   ► The hardware advances the way we expect

00:56:16 ◼   ► a technology product's hardware to advance.

00:56:18 ◼   ► The one quibble we might have with the hardware,

00:56:20 ◼   ► setting aside the port limitations,

00:56:21 ◼   ► is it is getting more expensive over time,

00:56:24 ◼   ► which doesn't feel great,

00:56:25 ◼   ► and that is more of a business complaint

00:56:28 ◼   ► than a technological one.

00:56:29 ◼   ► - Yeah, yeah.

00:56:31 ◼   ► However, with all that said,

00:56:33 ◼   ► as amazing as this hardware is, and it is amazing,

00:56:37 ◼   ► what about that software though?

00:56:40 ◼   ► And that's where everything takes a turn.

00:56:45 ◼   ► And I think it's hard, it's hard to talk,

00:56:49 ◼   ► or for me anyway, it's hard to talk about this

00:56:51 ◼   ► because I have wants and needs for my computing platforms

00:56:56 ◼   ► and they are not the same as John's,

00:57:00 ◼   ► they're not the same as Marco's,

00:57:01 ◼   ► they're not the same as yours.

00:57:02 ◼   ► But there are many like it, but this one is mine,

00:57:05 ◼   ► that's a reference, John.

00:57:05 ◼   ► And so for me, there's a lot of times

00:57:10 ◼   ► that I will have my iPad in hand and then I'll go,

00:57:14 ◼   ► ugh, this would be so much faster

00:57:16 ◼   ► if I just run up the stairs and use my Mac.

00:57:18 ◼   ► And I don't remember if I said it publicly or privately,

00:57:20 ◼   ► I don't remember if we were recording at the time,

00:57:23 ◼   ► but it's happened enough that I confessed to Marco

00:57:26 ◼   ► sometime recently again, maybe privately,

00:57:29 ◼   ► that I started wondering, should I have an iPad Air

00:57:32 ◼   ► downstairs instead of an iPad, or excuse me, not an iPad Air,

00:57:35 ◼   ► a MacBook Air downstairs instead of an iPad?

00:57:39 ◼   ► So then I would have a laptop on both floors,

00:57:41 ◼   ► which immediately I chastised myself immediately for this

00:57:46 ◼   ► for a few reasons, which we can go into later

00:57:49 ◼   ► if we really care, but suffice to say,

00:57:51 ◼   ► the fact that I had that thought, I think,

00:57:55 ◼   ► is kind of indicative that something isn't really right.

00:58:00 ◼   ► And so there's an argument,

00:58:03 ◼   ► and I think Gruber did a really good job

00:58:04 ◼   ► of presenting this argument, that look,

00:58:07 ◼   ► the constraints, the guardrails, the limits of iPadOS

00:58:12 ◼   ► is a feature, not a bug.

00:58:13 ◼   ► And I think unquestionably, there are many people,

00:58:16 ◼   ► probably in all of our lives,

00:58:18 ◼   ► where they find it refreshing to have those guardrails,

00:58:22 ◼   ► those limits, et cetera,

00:58:24 ◼   ► but my mom, for example, and I don't pick on her

00:58:28 ◼   ► because of any reason other than

00:58:30 ◼   ► she is a real-world example close to me,

00:58:33 ◼   ► that she is perfectly capable of using a Mac,

00:58:35 ◼   ► but she prefers having an iPad because it's easier,

00:58:39 ◼   ► it's simpler, it's harder to screw it up.

00:58:43 ◼   ► And there are millions of people like that,

00:58:46 ◼   ► and I don't want any of the three of us

00:58:48 ◼   ► to lose sight of that because there's something to be said

00:58:51 ◼   ► for those people, but I don't think any of the three of us

00:58:54 ◼   ► are those people.

00:58:56 ◼   ► And so for us, whenever I use an iPad,

00:58:59 ◼   ► for anything even remotely quote-unquote serious,

00:59:04 ◼   ► I feel like I'm walking through molasses,

00:59:06 ◼   ► and it's frustrating, and I wish I had a native terminal.

00:59:11 ◼   ► There are great terminal apps for iPad,

00:59:13 ◼   ► but I wish I had a native terminal.

00:59:15 ◼   ► I wish I had windowing the way I wanna do windowing.

00:59:18 ◼   ► I wish I had a clipboard manager.

00:59:20 ◼   ► I wish the Files app wasn't a pile of garbage.

00:59:23 ◼   ► I wish so many things for iPad OS.

00:59:25 ◼   ► And that doesn't mean that the iPad isn't good.

00:59:28 ◼   ► It doesn't mean that it's worthless.

00:59:30 ◼   ► It's just, it will always for me kinda sorta be a toy,

00:59:35 ◼   ► or be for looking rather than doing.

00:59:39 ◼   ► And when you remember what John said just a minute ago,

00:59:42 ◼   ► it's the fastest single core, you said,

00:59:44 ◼   ► the fastest single core processor that Apple has ever made.

00:59:47 ◼   ► It's got the new ones have the best screens

00:59:49 ◼   ► Apple has ever made.

00:59:50 ◼   ► It's the thinnest device Apple has ever made.

00:59:54 ◼   ► In so many ways, it has cellular, Marco, it has cellular.

00:59:57 ◼   ► And let me tell you, it is freaking fantastic.

00:59:59 ◼   ► I have a cellular iPad, it has service, it is amazing.

01:00:04 ◼   ► All of those things make it so wonderful and so powerful.

01:00:07 ◼   ► And yet for so many professionals, not all,

01:00:10 ◼   ► but a lot of us, and granted the ones that are the kind

01:00:14 ◼   ► to have a podcaster to write code, for so many of us,

01:00:17 ◼   ► it's just a non-starter and that's crummy.

01:00:20 ◼   ► And I just wish that maybe not for the iPad,

01:00:25 ◼   ► maybe not for the iPad Air,

01:00:27 ◼   ► but if you're going to call a device an iPad professional,

01:00:30 ◼   ► and yes, I know the professional doesn't always mean

01:00:33 ◼   ► for a pro, doesn't always mean professional.

01:00:34 ◼   ► Pro oftentimes just means nice, the iPad nice.

01:00:38 ◼   ► But if you're gonna call it the iPad Pro,

01:00:41 ◼   ► and if you're gonna put this ridiculous bananas hardware

01:00:44 ◼   ► in it, can you let us do more with it, please?

01:00:48 ◼   ► And Jason has been banging the drum of,

01:00:51 ◼   ► let's allow Mac OS to be virtualized inside iPad OS.

01:00:56 ◼   ► And he's not backpedaled,

01:00:59 ◼   ► but kind of clarified a few times recently,

01:01:01 ◼   ► look, I'm not saying that this is the best solution,

01:01:06 ◼   ► but it would be a wonderful pressure release valve.

01:01:10 ◼   ► And Steve Trout and Smith,

01:01:11 ◼   ► which we'll probably talk more about him in a moment,

01:01:13 ◼   ► has said the same thing.

01:01:15 ◼   ► This is not the perfect answer,

01:01:17 ◼   ► this theory where you can virtualize Mac OS,

01:01:19 ◼   ► is not the perfect answer, but it's an answer.

01:01:22 ◼   ► And it's an answer that doesn't require Apple

01:01:25 ◼   ► to fundamentally rethink so much of iPad OS,

01:01:27 ◼   ► which in the last 14 years,

01:01:29 ◼   ► they seem to be very reluctant to do.

01:01:31 ◼   ► And the times that they've done it,

01:01:32 ◼   ► ahem, stage manager, have not been stellar.

01:01:36 ◼   ► So that's kind of my summary and my own opinions

01:01:39 ◼   ► about the discourse that's going on right now.

01:01:43 ◼   ► - As the iPad lightest user of the three of us,

01:01:46 ◼   ► Marco, any comments from you,

01:01:47 ◼   ► and then John, you can kind of bring us through full circle.

01:01:49 ◼   ► - Oh, I have infinite comments,

01:01:50 ◼   ► but I'll try to keep it reasonably contained.

01:01:52 ◼   ► - That's true, I forgot with whom I'm speaking.

01:01:54 ◼   ► - Yeah, that's kind of the reason we have podcasts.

01:01:57 ◼   ► All right, so it can be very difficult

01:02:00 ◼   ► for discussions like this to be productive

01:02:03 ◼   ► in such a way that don't come down to,

01:02:07 ◼   ► like, well, it works for me, why wouldn't it work for you?

01:02:10 ◼   ► Or it works for me, and if it doesn't work for you,

01:02:12 ◼   ► it's the wrong tool for your job,

01:02:13 ◼   ► or you're using it wrong, or whatever.

01:02:15 ◼   ► - Yeah, yeah, yeah.

01:02:16 ◼   ► - For a lot of people, the iPad is what they use

01:02:19 ◼   ► on a regular basis, either as their only computer

01:02:21 ◼   ► or their primary computer,

01:02:22 ◼   ► or just one of the accessory devices in their lives,

01:02:25 ◼   ► and they're perfectly happy with it.

01:02:26 ◼   ► And so anything that, when we get into, like,

01:02:30 ◼   ► can the iPad be used for pro tasks, what is a pro task,

01:02:33 ◼   ► how could it be made better to make certain pro tasks better

01:02:36 ◼   ► or certain just everyday tasks better,

01:02:38 ◼   ► the reason these discussions come up,

01:02:41 ◼   ► so when you're trying to get it to be more pro-like, well,

01:02:45 ◼   ► why, one reason is Apple releases a new product

01:02:49 ◼   ► that has pro in the name, and it costs a lot of money,

01:02:51 ◼   ► and it has great hardware specs, and so we're like, wow,

01:02:54 ◼   ► I wish this product could work for me,

01:02:56 ◼   ► because it can be kind of off-putting

01:02:59 ◼   ► if Apple, this company that you like,

01:03:01 ◼   ► makes a product that looks really cool,

01:03:03 ◼   ► and they're saying, look how amazing this is,

01:03:05 ◼   ► and you really want the hardware,

01:03:07 ◼   ► but it doesn't work for you for your software needs.

01:03:09 ◼   ► At the same time, lots of people use it just fine,

01:03:11 ◼   ► and so it's very difficult to discuss this

01:03:14 ◼   ► without inflaming somebody or inflaming some group,

01:03:17 ◼   ► and so with that giant prefix, you mentioned earlier

01:03:22 ◼   ► the difference between a MacBook and an iPad

01:03:24 ◼   ► in certain contexts.

01:03:26 ◼   ► I would say, for your own personal purposes, Casey,

01:03:29 ◼   ► the idea of it sounding ridiculous to have a MacBook Air

01:03:32 ◼   ► on the bottom floor of your house

01:03:34 ◼   ► is not any more ridiculous than having an iPad

01:03:37 ◼   ► on the bottom floor of your house,

01:03:38 ◼   ► because now they cost in the same price range.

01:03:41 ◼   ► - That's a really good point, actually.

01:03:43 ◼   ► - Well, the iPad Pro does.

01:03:44 ◼   ► The iPad spans all the way down to $350.

01:03:46 ◼   ► That's part of the reason we're talking about this,

01:03:48 ◼   ► is we're talking about the ones that go up to $3,700.

01:03:51 ◼   ► - Yeah, and I'm not even talking about

01:03:52 ◼   ► the crazy high spec ones.

01:03:53 ◼   ► I'm just saying, if you want an iPad Pro with a keyboard,

01:03:57 ◼   ► you're in MacBook Air territory,

01:03:58 ◼   ► and it's a lot of the same hardware.

01:04:00 ◼   ► One of the frustrating things is that

01:04:02 ◼   ► if you're a Mac person, it's frustrating

01:04:04 ◼   ► to look at the iPad Pro, because the iPad Pro,

01:04:07 ◼   ► for the same size and price class as a MacBook Air,

01:04:12 ◼   ► has much of the same hardware,

01:04:15 ◼   ► but some of it's way higher end, like the display.

01:04:18 ◼   ► Way higher end on the iPad

01:04:21 ◼   ► than on the similarly priced MacBook Air.

01:04:23 ◼   ► - I would also say that the cellular radio

01:04:25 ◼   ► is a little bit better on the iPad than the MacBook Air.

01:04:28 ◼   ► - That's another thing, too.

01:04:29 ◼   ► Apple has clearly shown at this point,

01:04:31 ◼   ► it isn't that they haven't gotten to it yet.

01:04:33 ◼   ► They have actively refused and continue

01:04:37 ◼   ► to actively refuse to make cellular Macs.

01:04:40 ◼   ► We are long past the point where they could have done it.

01:04:43 ◼   ► They could have done it many times.

01:04:44 ◼   ► We now know lots of things, like hey,

01:04:47 ◼   ► it fits with Apple Silicon, because they do it in iPads.

01:04:50 ◼   ► It fits within this price envelope,

01:04:51 ◼   ► because they do it with iPads.

01:04:53 ◼   ► It fits within the size category,

01:04:55 ◼   ► because they do it with iPads.

01:04:56 ◼   ► It fits within this battery life,

01:04:57 ◼   ► because they do it with iPads.

01:04:58 ◼   ► When you look at the hardware between an iPad Pro

01:05:01 ◼   ► and a MacBook Air, it's so similar now

01:05:04 ◼   ► that there is no good excuse

01:05:07 ◼   ► for why Apple can't do cellular Macs.

01:05:10 ◼   ► They are just choosing not to.

01:05:11 ◼   ► They are refusing to do cellular Macs.

01:05:14 ◼   ► And I don't know their reasons.

01:05:15 ◼   ► I wish they would change their mind on that.

01:05:17 ◼   ► I hope someday they do.

01:05:19 ◼   ► But it can be frustrating then, like as a Mac person,

01:05:21 ◼   ► to look at the iPad Pro and say,

01:05:23 ◼   ► why can't we have those amazing screens

01:05:27 ◼   ► and an amazing feature like cellular,

01:05:29 ◼   ► maybe even pencil support, on our Mac laptops?

01:05:33 ◼   ► So there is also that angle of Mac people

01:05:35 ◼   ► looking at the iPad and being a little bit frustrated.

01:05:37 ◼   ► But the fundamental difference between these platforms,

01:05:40 ◼   ► a Mac is a generalist.

01:05:43 ◼   ► A Mac can be pretty good to very good at almost anything.

01:05:48 ◼   ► You don't have to ask somebody for the most part,

01:05:52 ◼   ► hey, can you get your work done on a Mac?

01:05:55 ◼   ► If they can get their work done on a computer,

01:05:57 ◼   ► it can probably be done on a Mac.

01:06:00 ◼   ► In almost every case, most people with most needs,

01:06:03 ◼   ► most of the time, they can do what they need to do

01:06:05 ◼   ► with a Mac.

01:06:07 ◼   ► If you are already in the Apple ecosystem,

01:06:09 ◼   ► you can probably do almost everything you would need to do

01:06:12 ◼   ► on a Mac, except maybe anything requiring

01:06:14 ◼   ► like the Apple pencil or something that's only available

01:06:16 ◼   ► in an iOS app, for instance.

01:06:18 ◼   ► But for the most part, Macs are the generalists.

01:06:21 ◼   ► They can do pretty much anything.

01:06:23 ◼   ► There is never a time, if I am on a trip,

01:06:27 ◼   ► and I have with me my phone, which I always have,

01:06:31 ◼   ► and a Mac, which I almost always have,

01:06:34 ◼   ► there is never a time when I'm like,

01:06:35 ◼   ► well, whatever I wanna do, I can't get it done

01:06:38 ◼   ► with these two devices, I need to get an iPad to do this.

01:06:41 ◼   ► Like that never happens.

01:06:42 ◼   ► Whereas, when I am using an iPad,

01:06:45 ◼   ► I frequently run into things where,

01:06:48 ◼   ► oh, I can't do it here.

01:06:49 ◼   ► This thing I have to do, I gotta do it on a Mac,

01:06:51 ◼   ► or maybe my phone, usually it's my Mac.

01:06:53 ◼   ► - Or, a couple quick notes here.

01:06:54 ◼   ► Number one, it could be that you are capable

01:06:58 ◼   ► of doing it on your iPad or perhaps your phone,

01:07:03 ◼   ► but it would be way faster to do it on a Mac

01:07:06 ◼   ► than just not even close to the difference in time

01:07:09 ◼   ► it would take to do something on the iPad

01:07:12 ◼   ► versus doing it on the Mac.

01:07:13 ◼   ► And secondly, you said this earlier,

01:07:15 ◼   ► but I just wanna reiterate,

01:07:16 ◼   ► there are people for whom the iPad is the best solution,

01:07:21 ◼   ► and especially people who are like drawing

01:07:22 ◼   ► with the Apple pencil, for example.

01:07:23 ◼   ► Again, you said this earlier.

01:07:25 ◼   ► But I would venture, and I think this is what Marco

01:07:28 ◼   ► was saying, there are considerably more people

01:07:31 ◼   ► that can almost always get their work done on a Mac

01:07:35 ◼   ► than those who are artists and illustrators

01:07:37 ◼   ► and so on and so forth.

01:07:39 ◼   ► - If you look at what the iPad is good for,

01:07:41 ◼   ► if you picture a bar graph, with each bar being

01:07:44 ◼   ► how good it is at a certain task,

01:07:46 ◼   ► how the Mac is good at different tasks,

01:07:50 ◼   ► the bar graph basically forms what looks like

01:07:52 ◼   ► a rolling hills kind of thing.

01:07:55 ◼   ► The Mac is like a rolling hills of bars

01:07:57 ◼   ► that are just like, it's pretty good at this,

01:07:59 ◼   ► pretty good at that, it's kinda pretty good at everything.

01:08:01 ◼   ► Something it's really great at.

01:08:03 ◼   ► The iPad, when you look at that same virtual graph of tasks,

01:08:08 ◼   ► it looks like skyscrapers in a city.

01:08:11 ◼   ► It's really good at certain things.

01:08:12 ◼   ► It's like great and zero, great and zero.

01:08:15 ◼   ► Like up, down, up, like huge spikes

01:08:18 ◼   ► that it's like, it's really good at some things,

01:08:20 ◼   ► and other things it just cannot do at all.

01:08:23 ◼   ► Or the barriers to do it are so ridiculous

01:08:27 ◼   ► that only the most advanced dedicated users

01:08:29 ◼   ► could do them and would take the time to do them.

01:08:31 ◼   ► If you're on a Mac and you run into a snag with something,

01:08:35 ◼   ► odds are you can probably get around it.

01:08:37 ◼   ► First of all, odds are you'll run into fewer snags.

01:08:39 ◼   ► And you can probably get around it

01:08:41 ◼   ► in some relatively straightforward way.

01:08:43 ◼   ► On an iPad, if you run into a limitation or a snag,

01:08:46 ◼   ► you are usually out of luck.

01:08:48 ◼   ► You just can't.

01:08:49 ◼   ► Like this thing that you wanna do, it just won't happen.

01:08:51 ◼   ► You can't.

01:08:52 ◼   ► Sometimes you're at the whims of the developers

01:08:55 ◼   ► of iPad apps, which are always an afterthought.

01:08:59 ◼   ► Sometimes you're at the whims of iPad OS itself,

01:09:03 ◼   ► which, hate to tell ya,

01:09:05 ◼   ► is also usually an afterthought to Apple.

01:09:07 ◼   ► 'Cause that's one of the other problems here.

01:09:10 ◼   ► iPad OS gets relatively little attention from Apple.

01:09:13 ◼   ► It is a relatively low priority.

01:09:15 ◼   ► Believe me, as a Mac user, I can spot the signs of this.

01:09:19 ◼   ► (laughs)

01:09:20 ◼   ► People always expect, like everyone's expecting

01:09:23 ◼   ► that at WBC this year, there's gonna be some kind of

01:09:26 ◼   ► massive new upgrade to iPad OS

01:09:28 ◼   ► to take advantage of all this new hardware.

01:09:30 ◼   ► I hate to break it to you, that's unlikely to happen.

01:09:33 ◼   ► I would bet strongly against that.

01:09:35 ◼   ► Here's what's probably going to happen this year at WBC.

01:09:38 ◼   ► We're gonna hear all about a ton of new AI-based features

01:09:41 ◼   ► and a ton of new improvements to iOS.

01:09:43 ◼   ► Some of them are gonna be only on the phone

01:09:46 ◼   ► and not on the iPad.

01:09:48 ◼   ► And the iPad might get them next year or the year after.

01:09:51 ◼   ► What the iPad will get this year will be a couple of,

01:09:54 ◼   ► you know, a trickle of kind of token updates

01:09:58 ◼   ► just to keep it going, give it a small section

01:10:00 ◼   ► in the keynote, because most of the attention

01:10:03 ◼   ► has been focused probably on iOS for this year,

01:10:06 ◼   ► if it is as big of an iOS update as we think it is.

01:10:08 ◼   ► - No one out there thinks this year

01:10:10 ◼   ► that there's no rumors about a big overhaul of iPad OS

01:10:13 ◼   ► to become more capable.

01:10:15 ◼   ► That may happen, I'm just saying there aren't actually

01:10:17 ◼   ► current rumors about this.

01:10:18 ◼   ► I really don't think anyone is thinking that,

01:10:19 ◼   ► especially since so many years of people wishing

01:10:22 ◼   ► and hoping for that with no rumors and not getting it.

01:10:25 ◼   ► I think this year, same deal.

01:10:27 ◼   ► There are no rumors that I'm aware of that that is coming

01:10:30 ◼   ► and I think people are mostly in despair about it.

01:10:32 ◼   ► - Exactly, and this is the life of being an iPad power user.

01:10:37 ◼   ► You want this thing to be better at what you need it to do,

01:10:43 ◼   ► because it is really amazing hardware.

01:10:46 ◼   ► And it's let down by software, some of which is Apple's fault

01:10:51 ◼   ► some of which is not Apple's fault, like third party stuff.

01:10:54 ◼   ► One of the cases where I could very easily use an iPad

01:10:57 ◼   ► is when I'm running the sound for my town meetings.

01:11:01 ◼   ► It involves two laptops, one of them is at the mixing console

01:11:05 ◼   ► hosting the Zoom call.

01:11:07 ◼   ► The other one is on a table being the remote second host,

01:11:13 ◼   ► so I can kick people out if they come and spam it

01:11:16 ◼   ► or whatever.

01:11:18 ◼   ► That one has to not be playing any audio,

01:11:20 ◼   ► because it would just be echoing back into the room.

01:11:23 ◼   ► On a Mac, you just hold the volume down button all the way

01:11:27 ◼   ► and it goes down to zero and you proceed with your day.

01:11:30 ◼   ► On an iPad, the Zoom app on iPad, as far as I know,

01:11:34 ◼   ► as far as I could tell, will not let you set it

01:11:37 ◼   ► to no volume.

01:11:38 ◼   ► If you turn the volume all the way down

01:11:39 ◼   ► in the Zoom app for iPad, it will turn it back up

01:11:41 ◼   ► to the first notch.

01:11:43 ◼   ► - What?

01:11:43 ◼   ► I didn't know that.

01:11:44 ◼   ► - And I cannot find any way to override that,

01:11:46 ◼   ► 'cause there actually is an iOS API to change the volume.

01:11:51 ◼   ► It's been deprecated for like 12 years, but it's there,

01:11:54 ◼   ► and they're using it, I think.

01:11:55 ◼   ► So you just can't, unless I plug in a dummy headphone cable

01:12:00 ◼   ► or something through the zero headphone ports it has.

01:12:03 ◼   ► - Right, if you just plug in the USB-C headphone adapter,

01:12:05 ◼   ► even if there's no headphones, would that be enough?

01:12:07 ◼   ► - Maybe, but probably, who knows?

01:12:10 ◼   ► I'd probably have to plug in a cable or something.

01:12:12 ◼   ► But there's little things like that.

01:12:15 ◼   ► Whenever I use an iPad for anything other than

01:12:19 ◼   ► casual couch browsing and email,

01:12:22 ◼   ► I run into something like that.

01:12:24 ◼   ► Again, you run into a wall with an iPad,

01:12:25 ◼   ► and usually there is not much you can do about it.

01:12:28 ◼   ► In that context, I wanna turn the volume all the way down

01:12:30 ◼   ► for the Zoom call.

01:12:31 ◼   ► Well, too bad.

01:12:32 ◼   ► Maybe if you get a hardware hack, like get a headphone

01:12:35 ◼   ► dongle and plug in an empty wire, maybe.

01:12:37 ◼   ► But what if I don't have one of those with me right now,

01:12:40 ◼   ► or I don't own one?

01:12:41 ◼   ► You know, there's been so many problems with iPadOS.

01:12:44 ◼   ► And so I think that there are so many frustrations

01:12:48 ◼   ► with the iPad that a lot of people feel,

01:12:51 ◼   ► but all the people out there who are using it every day

01:12:53 ◼   ► just fine don't feel them.

01:12:54 ◼   ► And so it can be hard to discuss them,

01:12:56 ◼   ► and all those people who are using it just fine

01:12:58 ◼   ► can so easily tell the people who want it to be different,

01:13:02 ◼   ► hey, you're using the wrong tool,

01:13:03 ◼   ► you should just use a Mac or whatever.

01:13:05 ◼   ► And in the short term, that's generally true.

01:13:09 ◼   ► That is the solution in the short term.

01:13:12 ◼   ► If you are constantly battling the iPad

01:13:14 ◼   ► to get your power user work done,

01:13:16 ◼   ► you should probably be using a Mac.

01:13:17 ◼   ► That is probably the better tool for the job

01:13:19 ◼   ► in a lot of those cases.

01:13:20 ◼   ► And the iPad is fine to continue to appeal to,

01:13:25 ◼   ► you know, the cheaper iPads have a pretty broad base,

01:13:28 ◼   ► and the really expensive iPads, I think,

01:13:29 ◼   ► have pretty narrow appeals and pretty narrow markets.

01:13:33 ◼   ► And it can stay this way forever.

01:13:35 ◼   ► It probably will, 'cause Apple is not investing heavily

01:13:38 ◼   ► in iPad OS, as far as we can tell from the outside.

01:13:42 ◼   ► But if Apple wants to push the iPad market further,

01:13:47 ◼   ► if Apple wants to improve iPad sales

01:13:50 ◼   ► and increase this market size for the higher priced models,

01:13:55 ◼   ► they're gonna have to do something.

01:13:56 ◼   ► But I don't see them doing it.

01:13:58 ◼   ► Again, I think it's a low priority.

01:13:59 ◼   ► And it can be frustrating every time new iPads come out,

01:14:04 ◼   ► all of us people who are like not quite satisfied

01:14:06 ◼   ► or not able to do our jobs on the iPad,

01:14:08 ◼   ► we're like, all right, hey Apple, by the way,

01:14:09 ◼   ► we would love to use this cool hardware you've made.

01:14:12 ◼   ► Can you just maybe give us feature or capability X, Y, Z?

01:14:16 ◼   ► And every couple years, Apple comes back and is like,

01:14:19 ◼   ► we made it faster.

01:14:21 ◼   ► And we're like, okay, thanks.

01:14:22 ◼   ► However, that doesn't really solve our problem.

01:14:25 ◼   ► As fast as it is, it still can't do

01:14:27 ◼   ► these basic features X, Y, and Z.

01:14:29 ◼   ► Couple years later, Apple goes back and is like,

01:14:31 ◼   ► now it's even faster.

01:14:33 ◼   ► Like, okay, that's, okay, thanks,

01:14:34 ◼   ► but you're still not really changing anything else

01:14:39 ◼   ► that could broaden this market or make me

01:14:41 ◼   ► or somebody like me able to use this.

01:14:43 ◼   ► And Apple's like, okay, we hear you, thanks.

01:14:46 ◼   ► Okay, now, this new model we come out with,

01:14:48 ◼   ► it's more pro than ever.

01:14:51 ◼   ► It's even faster.

01:14:52 ◼   ► Like, oh my God, like, so that's what's happening

01:14:55 ◼   ► like every few years.

01:14:58 ◼   ► We go through the same cycle

01:14:59 ◼   ► and we're gonna keep going through it.

01:15:01 ◼   ► Ultimately, I think the solution is just

01:15:05 ◼   ► the Mac continuing to get better.

01:15:06 ◼   ► And for most people who are not able

01:15:10 ◼   ► to do your work on an iPad,

01:15:12 ◼   ► you're probably still not able to do your work on an iPad.

01:15:16 ◼   ► You probably will never be able to do all of your work

01:15:18 ◼   ► on an iPad with the current rate of improvement

01:15:20 ◼   ► of iPad OS and change and everything.

01:15:22 ◼   ► And so the right tool for your job

01:15:24 ◼   ► is probably some other type of computer, most likely a Mac.

01:15:27 ◼   ► It sucks that Apple won't make a Mac

01:15:29 ◼   ► with a great OLED screen and that price and size range.

01:15:31 ◼   ► It sucks that Apple won't make a Mac with cellular.

01:15:33 ◼   ► It sucks that Apple won't make a Mac

01:15:34 ◼   ► that is convertible to a tablet.

01:15:36 ◼   ► It sucks that Apple won't make a Mac with pencil input.

01:15:38 ◼   ► Like, there's all these different things

01:15:39 ◼   ► that Apple won't do because they view the iPad

01:15:41 ◼   ► as the tool to do that.

01:15:42 ◼   ► And for all of us whose work is impossible

01:15:46 ◼   ► or very difficult on an iPad,

01:15:47 ◼   ► it is kind of a slap in the face

01:15:49 ◼   ► with all the cool hardware that the iPad line gets.

01:15:51 ◼   ► But that's the reality of it.

01:15:52 ◼   ► And for those of us who are that way,

01:15:54 ◼   ► I strongly suggest buy a MacBook Air for the same money

01:15:59 ◼   ► and about the same size and weight.

01:16:01 ◼   ► Buy a MacBook Air and use it wherever you use an iPad.

01:16:04 ◼   ► It's gonna be a lot better in a lot of those cases.

01:16:07 ◼   ► - Yeah, and just very quickly,

01:16:08 ◼   ► I think I'll speak for myself

01:16:09 ◼   ► and I think I'm speaking for Marco

01:16:11 ◼   ► that part of the reason we're begging

01:16:13 ◼   ► to get better software on the iPad

01:16:18 ◼   ► is because I love the physical iPad.

01:16:22 ◼   ► I love the device.

01:16:24 ◼   ► I feel like having something that is modular,

01:16:27 ◼   ► which is a drum that Federico has been banging

01:16:29 ◼   ► for a long time,

01:16:30 ◼   ► having something that's modular that can be now

01:16:33 ◼   ► the thinnest device Apple makes if you want it to be,

01:16:35 ◼   ► or it can be extremely thin and have a keyboard,

01:16:38 ◼   ► or it can be extremely thin

01:16:40 ◼   ► and have just a cover around it like John has.

01:16:43 ◼   ► The fact that it can be that flexible,

01:16:45 ◼   ► the fact that it has cellular,

01:16:46 ◼   ► the fact that it can do all these things,

01:16:49 ◼   ► I feel like the hardware is capable