105: Do You Want to Sell Sugar Phones for the Rest of Your Life?
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market you're totally right margo you're totally right Marco you're totally right
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where does Apple you score data John I know this question marks after all those
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bullet points in the people he called us and told us and i couldnt find those
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emails I think this is far from last week when I think marco was talking
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saying that he didn't know where Apple used card and it was in response to your
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data sync in particular the iCloud Core Data Sync that was a disaster
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yes not just plain old core data and this is in response to the idea that
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Apple what which APS Apple dog food and by the way we did someone email dog
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footing mean I sent him that we could be dealing with it it just means using your
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own stuff like if you're making an ABI in this specific case and you don't use
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that API yourself chances are we'll be that great because you won't know the
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pain of using it like we made an API for you go use it but we don't know what
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it's like you don't have to use it anyway the suggestions I think people
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sent us for Apple applications that use CoreData iCloud syncing are the trailers
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app on iOS and sinking for keyboard shortcuts between Mac and iOS was that
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the only reason we got sent that so once I saw yes yeah and what's funny so so
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the trailers nap you know find that's how much data is that actually syncing
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between devices and that's fine
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keyboard shortcuts think I've actually heard many people complaining of the
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shortcuts are not syncing so if that is using Core Data iCloud syncing that is
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really not a good recommendation for even if it's just too obscure apps to
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the kind of you know the exception that proves the rule is not something that
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underlies like their major apps unlike for example cloud kit which they're
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building major applications like photos and everything on top of words like it
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that doesn't work people are gonna notice whereas if the trailers are
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operating keyboard shortcuts Inc doesn't work maybe some piano but it's not like
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you know it's destroying their family photos when I was when was it was when
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iOS eat was in beta I believe I don't even think that I had upgraded any of my
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devices time to the beach at this point but my keyboard keyboard shortcuts was
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completely bored until I had everything on Iowa State yosemite and it was
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infuriating dunno if you if you notice about me gentlemen but I tend to use
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emoji occasionally and i have shortcuts for most of my frequently used emoji and
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i felt absolutely crippled without them it was a dark dark time I'm so sorry to
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hear anyway so we talked in inner episode 10 2012 ballots in interview
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with Andy minutiae that was in objective CIO and Hendrick wrote in and said man
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we should really talk about it so I guess we didn't really give it a fair
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time and I think one of one of you guys I guess John had written a few things
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that we should probably also bring up from that interview one thing and maybe
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we did talk about I'm vaguely remember talking about the thing but I
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remember this paragraph or did the highlighted bit talking about react but
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any used to work for Apple so what it was like when he was at a time when he
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was there is one of the complaint I have about my time at Apple's that because
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the culture doesn't value learning nobody reads nobody knows what's going
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on the broader community people didn't know about react at all
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react in that region that doesn't make me feel good because then it's like a
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bad idea that have about any big company the idea that Apple still with all these
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super smart people making amazing products but they're dead they're sort
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of insular that they're not like they're interested in what they're doing but not
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so much is that what's going on elsewhere I don't know just one person's
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complaint about you know obviously one person working the whole company they
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work in a small part of the company and there's there's obviously evidence that
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places where this is not the case I would hold swift as an example it's
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clear to design a swift heavily influenced by other languages all of
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which are you know being developed outside of Apple so it's obviously not
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as you know in a weird looking insular as this complaint makes it sound but the
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idea that could exist at all inside Apple's kind of disappointing to me
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yeah and and you know this is this is a fairly credible and relevant statement
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because it was on was on UI kit in I don't know exactly what capacity but I
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think a pretty high one it's so so he was a right where the discussion of
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react with the most relevant in UI kit that's exactly where this is important
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he was there and he is as far as I'm aware pretty well respected so you know
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i i wouldn't take this comment lightly in fact when I when I first read this I
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was I was really surprised that it didn't get more attention because to me
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it's it's kind of a bombshell to say that because the culture doesn't value
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learning nobody reads nobody knows what's going on in the broader community
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those are big statements to me especially from somebody like this you
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like I don't think he goes around like throwing around phrases like that
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lightly but he also made by somebody who left right and that person left probably
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because they weren't getting enough of you know there is new interesting novel
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opening outside of apple an apple in some respects has to be more
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conservative because you know they're big they've got a big operation down
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there they can't just be chasing after the show anything else are the
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directions and as we've discussed and passions it seems like the technical
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resources that Apple are fairly overextended like it's very hard work
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their tight deadlines they're expected to do amazing things and put in long
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hours that doesn't leave much time left to be sort of reading blogs about
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interesting new technology to me and not influence and really liked it ends up
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personal interest you read about it but like how relevant is it because it's
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like what you just come in one day oh I have an idea guys let's not forget about
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you I can do something that incorporate some of the ideas that i've seen
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elsewhere by reading this programming block among other frameworks they don't
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go great great let's play let's go do that right that's not something that
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happens if you're just doing it on your own like the people who are super
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interesting that I would imagine leave Apple because you're not going to get to
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do that very few people are going to get to make that kind of radical decision
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and have it take place against with the example of it actually taking place
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because a very important person you know an idea influenced by lots of other
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languages and managed to get done even that was a fairly large effort over a
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long period of time and that's
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a situation that's probably not going to say and he really loved reacting the
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ideas inherited what could he do with those ideas that Apple
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than you know pursue something else where you can use used one of the things
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that's really tough about consulting is that if I do some sort of self-directed
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learning outside of work because goodness knows I'm not gonna have the
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time at work unless I'm quote unquote on the bench and not building a client and
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not earning money and generally a waste of space where do they actually use that
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phrase on the bench I do I think it's common phrase that's certainly something
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I've always said which is funny cause I'm not much of an athlete it comes from
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sports but whatever I don't maybe that's bothersome to most to me that's not as
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bad as circle back and keep me in the loop and all the other god-awful
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corporatism parking lot parking
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exactly anyway so if I do some self-directed learning let's say I don't
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know maybe I learn a little bit about note for whatever reason the likelihood
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that I'm going to be able to bring that back to the office in a direct way is
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virtually nonexistent now there's a lot of ways in which I can bring it back to
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the office in an indirect way for example a more robust knowledge of
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JavaScript is going to serve me well when I'm writing JavaScript for a web
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browser but the likelihood that I'm ever going to be asked to do a nude project
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for work is virtually nonexistent and that's a bummer and that sucks and it's
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not that we don't learn at work but it's hard it's hard when what you're learning
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is so far removed from what you're doing day today and I could make and I think
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john was making a pretty solid argument that react well yes it's all you I but
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the mechanisms are so far removed from what Apple doesn't UIKit how do you
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really applied that if you're a you I can engineer kind of so discontent and
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agitation like boy if you really turned on by these exciting developments that
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are happening elsewhere in the new go back to work and realize
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i cant like forget about it and direct application of knowledge like I could do
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I get the right now but like I can't even incorporate these ideas into my
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work to the degree that I think I should be able to get some ideas ideas are
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small I guess I can apply them to what I'm actually doing in this new UI
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framework but some ideas are large and it's like this idea of money make sense
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that the scale of like how is the API design how was what is the model of UI
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interaction like the model of reactive so much different than i love you i
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kidded such a big idea that you know it's like structure not like details
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that have you apply that if you're not going to say I'm gonna make some home
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who you know I paradigm and that's not something you get to do ya right do we
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want to do you a quick word from a friend and then we can talk about some
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car related stuff our first bunch of this week is our friends once again at
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cards against humanity now last last time they sponsored us they sent John it
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hoster to review instead of doing a typical a dream I actually have no ad
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copy for them they didn't give me any so this week they have sent John another
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toaster John what did you think of your current duster alright no no contact us
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when you want to know why they don't talk about toasters listen to the last
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episode this toasters the Panasonic NBG 110 p
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raining when I haven't listened to them in a long time so but my recollection is
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that something that I talked about on the show was the idea that I seem
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toasters that seemed to use different technology to to heat the food I was
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like boy this is great I bet these are gonna hit up faster in heat more evenly
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and pretty soon all toasters will be like this
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when I went to go buy toasters I looked around I didn't see any high-tech those
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who think maybe I was just imagining it was bad and the eighties and nineties I
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just forgot about it but all the toasters back to the same old you know
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designed that I'd seen in the past while this Panasonic coasters very close to
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the sort of futuristic you know advanced toasters that I was thinking of that I
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thought all toasters would be like it has a hearing on the bottom looks
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certain normal but it's got a heating element to getting out into the top one
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of which is near infrared and one of which is far infrared one of them
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someone in the chatroom tell me which is which I'm assuming it's the near gives
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off lots of visible light so it's almost like toaster has a big light inside it
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but that's actually part of the heating element anyway
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bottom line is this thing make toaster really fast it was like a minute and 30
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seconds faster than maybe expensive toaster nothing like double the speed
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right and was fairly even is only one element on the bottom 20 mins tops that
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would you put if you put four slices of toast there's not quite as good as
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having two elements eating them but wow is it definitely fast is that faster
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than a slot toaster at me because that's one of the advantages that the slot
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toaster people usually site is it goes faster maybe I do not want to time it
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against it is time to get my other sister but in other respects this
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toasters weird like my Panasonic which is sort of a kitchen appliance brand
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least not in this country that it's very vertical and operate the controls are
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below the door and set it to the side so it's like saving horizontal counter
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space the cord comes out of the front right corner of the toaster understand
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maybe it's meant to be tucked into something but I don't think you're
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supposed to put it you know
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walls close to it it's it's very confusing like it's got a power button
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power but not like a power button to turn on the 22 toast food but a power
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button as in now to toasters on now you can use the controls that are on the
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toaster like it and so you need to remember to turn it off or maybe you
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don't members are not our nose like a parasitic power loss if you don't turn
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the power off it's very strange and the controls in the front this is big on
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having presets
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where it's like instead of it does have control for temperature controls for
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time though but your digital and the temperature settings are like five or
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six little different settings that you can set and you know how to do each time
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but it also has buttons for various types of food and if I had to guess what
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these you know what kind of buttons you would have a toaster six of them I would
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not get the first one is toast fine I guess that one second one is waffle
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frozen waffle goes the third bunny is a role and it also says reheat I guess
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you're reading roles the fourth one is frozen pizza if the money is quick to
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reheat chicken leg and the last one is hash browns shows versions of all peeps
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chicken hash brown like these bugs confuse me I feel like if they were just
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gone and I you just had to use the normal controls that would be better
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anyway this is a very interesting post I think this was the sweet home pick for
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the best toaster it toast bread really fast it's kind of small you can't fit
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for full-size pieces of bread into it the trade does slide out when you open
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the door
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it has a lot of things to recommend it not bad but it's a weird it seems like
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it might be it do you think it would be a fair pic if you had like you do
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concerns about counter space usage it's very high though in like I think I'll
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give up like it's just about like half an inch to narrative to put two slices
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of bread side-by-side as frustrating I like you try to put it says a for a
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slice toaster but you gotta have some pretty darn small bread you cannot get
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four and it's frustrating when you get something that's a little bit because
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you can fit them in their alleged and smashing together in that that just
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doesn't feel comfortable so I wouldn't sacrifice I would I would give up that
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easily just be able to hit four slices of toast in it but can't argue with
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speed Superfest the bread slice count that as poster advertising the cantos it
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once it's kind of like being number of people that tense advertise they can
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sleep habits like you basically always have to like add to
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John how do you think this toaster ranks among the other now to that you have
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stuff it has a lot of things to recommend that over the previous poster
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but the previous poster is just so much more normal like it's slower but I think
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it did the previous one did a better job at four slices of bread and actually fit
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four slices it seemed even more evenly the controls are definitely more
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conventional I would probably pick this weird crazy fancy toaster over the
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previous one just because it has some advantages the other one is like just
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does everything ok I think I would I don't know it's tough choice I think it
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would probably just edging the bread in there and just be happy as opposed to
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the other one which is just kind of like you know the dials and all that business
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this doesn't have the dow problem you said that you only have like six
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settings set about once you find out which of the six settings works best for
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your bread you don't have to change it you just hit the power button it toast I
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think I'd go with the fancy one although I would never have complained about it
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all the time you unlike my pants does to reach the only complaint I have about it
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is a stupid spring in the door which apparently is only on my particular unit
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alright well thanks a lot two cards against humanity for sponsoring our show
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once again check them out cards against humanity
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all right that was I love this I hope it never stops
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sponsors do something but I hope so alright so so long time ago in a galaxy
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far far away
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that's a Star Wars reference John we started to a car themed podcast called
[TS]
00:16:24
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neutral the end at first everyone was like John her back in there is another
[TS]
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and then after a few episodes they were like yeah still talking but all of a
[TS]
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sudden like a phoenix except not really at all
[TS]
00:16:43
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neutrals kind of coming back from the dead because here it is on our Apple
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themes technology show their ease humongous talk these days that Apple
[TS]
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might make a car I don't know about you but I'm feeling pretty darn smug right
[TS]
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now how about you guys know I'm I'm scared that they're actually gonna do it
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I really I really don't think they should not know anything about whether
[TS]
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any of you are credible I mean there's to me there so many reasons why this
[TS]
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might be a terrible hit here but let's look at the source of your let's see
[TS]
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where you know I have a bunch of links in there where who is saying that Apple
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is doing anything having to do with while nine to five mac.com access on the
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talk about who they hired hired head of mercedes-benz R&D I think he did like
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the Edit interactive like this you know the screen type stuff inside
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mercedes-benz and there are two things like whatever like you mean that we know
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they have car play that's not like a secret and you hired a guy who does the
[TS]
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car place for mercedes-benz finance and I'm to buy back probably credible does
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probably happen but it doesn't make us freaked out too much but then the Wall
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Street Journal weighs in on the whole issue at all Street Journal post this
[TS]
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big thing that is pretty unequivocal like a wall street journal is not a
[TS]
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rumor side and their their record a track record for Apple is pretty good
[TS]
00:18:04
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they tend to get a lot of these sort of but we assume are controlled leaks and
[TS]
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stuff but this was like it was the title Apple gears up to challenge test Leno
[TS]
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electric cars and it's a big long article and is talking all about that
[TS]
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you know that that they're secretly working hundreds of employees is
[TS]
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secretly working creating an Apple branded electric car
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00:18:23
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and lots of important people are on the project and it started two years ago and
[TS]
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they've got to engineers from Ford working on it and the person who's
[TS]
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making it was given permission to create thousand-person team and to push
[TS]
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employees are different parts of the company all the same things that
[TS]
00:18:38
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applicant of you know like when the iPhone was made with forestall going
[TS]
00:18:43
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around it and snagging all the good engineers you know the price of the
[TS]
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company's and you wanna come work on our project or whatever
[TS]
00:18:49
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an apple spokesman declined to comment so you know we're not saying this is a
[TS]
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hundred percent slam dunk but suddenly you start to notice like I had not been
[TS]
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taking any of this Apple make cars that series The at all because there are just
[TS]
00:19:02
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so many reasons like Margaret said for Apple to hire all these car related
[TS]
00:19:05
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people like they have car playback that explains almost any car hire I don't
[TS]
00:19:10
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know about that I mean car place is really a very small move in the grand
[TS]
00:19:15
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scheme of things like it's it's not a big initiatives far as we can tell so
[TS]
00:19:19
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far from what we see in the outside and I I should clarify so I I did my app is
[TS]
00:19:24
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compatible but nothing none of what I'm saying is informed by any inside
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knowledge of that I don't have any inside knowledge of that so sharply is
[TS]
00:19:33
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it is a very small project that as far as I can tell is having a very slow
[TS]
00:19:38
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start it's the use by very few cars its use by very few people it's usually very
[TS]
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few apps and among the cars and people and apps that are used with car play it
[TS]
00:19:51
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usually gets mixed reviews and I don't know and I love it the fault of the head
[TS]
00:19:55
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units or the controls or the software I have no idea but it it seems like a
[TS]
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pretty pretty tiny hobby project so I don't think they would be hiring
[TS]
00:20:04
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allegedly hundreds of people making the giant secret research lab just to make
[TS]
00:20:09
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like the next version of car play that day I don't think that's possible that's
[TS]
00:20:13
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the information we can't confirm we can confirm things more or less like who was
[TS]
00:20:16
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hired to work it out on those of the the confirmed facts of this case that you
[TS]
00:20:21
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know they actually check on and like you know they hired the guy from our and our
[TS]
00:20:28
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savings Rd they'd maybe they hired some guy from four to configure thats alright
[TS]
00:20:32
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but you can't confirm hundreds of people being moved from division a division be
[TS]
00:20:36
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you know me like that's that's all just kind of rumors and stuff so i'm saying
[TS]
00:20:39
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is I called all of the news about a particular executive or a particular
[TS]
00:20:43
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higher important if we heard if we hear about hiring somebody that probably an
[TS]
00:20:47
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important person in those are in the ones and twos and carpet told explains
[TS]
00:20:50
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any of those higher right when they said is if they really are hundreds or
[TS]
00:20:56
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thousands of people often some off-site location working on a big project
[TS]
00:21:00
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that doesn't seem like our place in its current form but it could be many other
[TS]
00:21:03
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things like helping to make you know design the entire interior and interface
[TS]
00:21:09
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of a card that they don't happen to make that would be a significant undertaking
[TS]
00:21:12
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they require lots of people
[TS]
00:21:15
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partner specific car maker by the way mixed in with all this are the stories
[TS]
00:21:19
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from earlier months ago like Tesla hiring away all the Apple employees and
[TS]
00:21:25
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going in both directions
[TS]
00:21:28
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test was hired by Apple employees which I kinda makes sense to me when I read
[TS]
00:21:33
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those stories it's like well yeah you wouldn't want to go work for testing and
[TS]
00:21:36
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it's kind of a shame because what I merely popped into my mind is you know
[TS]
00:21:40
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you on mosque walking through a garden with us I'm Apple engineer in saying to
[TS]
00:21:43
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your cell sheriff owns interests your life with me and change the world
[TS]
00:21:47
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Casey that's a reference by the way like who is this year is on the other foot
[TS]
00:21:52
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now it's like well what's more exciting like revolutionising the world cars with
[TS]
00:21:58
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electric cars or during with Apple's doing and maybe it's closer maybe the
[TS]
00:22:02
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toss up a certain Apple vs Pepsi got I can imagine not being very difficult for
[TS]
00:22:09
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test lead to higher way Apple employees who work are nuts because you don't get
[TS]
00:22:12
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to work on cars it outright or do you and then that Apple tried to buy Tesla
[TS]
00:22:19
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you know about the people they again failed the unsubstantiated some people
[TS]
00:22:23
◼
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predicting that Apple will buy data some people particularly did draw them but
[TS]
00:22:27
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every time you read something like that it's like yeah yeah it's easy to write
[TS]
00:22:30
◼
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that story but there are so many things that we have had retroactivity confirmed
[TS]
00:22:34
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about Apple trying to buy companies that do you know refuse them or
[TS]
00:22:38
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considered buying companies and didn't like trying to drive by by Dropbox and
[TS]
00:22:44
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are really buying Dropbox and they're down inside Palm Way back in the day
[TS]
00:22:48
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because people can remember that like these are not the best thing about all
[TS]
00:22:52
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these stories they're not entirely plausible these rumors they don't I
[TS]
00:23:00
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don't think any of us hundred percent believe any of these because the
[TS]
00:23:02
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evidence is not there is a part of that all of us get to the point where we're
[TS]
00:23:05
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willing to entertain the thought right one of the reasons why I never thought
[TS]
00:23:09
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Apple would make a TV set which have talked about a few times here before is
[TS]
00:23:14
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that the TV set business is just kind of a messy business it like it it's a it's
[TS]
00:23:20
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a very very big like you know commodity business supply chain business but not
[TS]
00:23:25
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know where that that leads to a lot of profit usually unlike the phone business
[TS]
00:23:29
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in the end their computer business and it's also not an item that is frequently
[TS]
00:23:34
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updated and upgraded typically people buy TVs like every decade or whatever
[TS]
00:23:39
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it's it's not like every couple years kinda like a phone or computer and
[TS]
00:23:43
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there's not a lot of ways and Apple TV as a friend from whatever we know today
[TS]
00:23:50
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TV world to be there's not really a lot of ways and Apple TV could really
[TS]
00:23:54
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meaningfully differentiate itself from what the current little AppleTV puck box
[TS]
00:23:59
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400 bucks does or or what
[TS]
00:24:02
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another one could do so it seems like getting into the TV set business is not
[TS]
00:24:08
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only unnecessary as they can get all the value they needed just making the box
[TS]
00:24:12
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but also probably not wise is it just it's kind of just kind of a messy
[TS]
00:24:17
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business well talk about a messy business about the car business and in
[TS]
00:24:22
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the car business is not only extraordinarily expensive to get started
[TS]
00:24:27
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and and to run and and of course no Apple has the cash if they wanted to
[TS]
00:24:30
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build a car factory in design cars they could whether they should and whether
[TS]
00:24:37
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they would is a very different story but certainly they have the money they could
[TS]
00:24:42
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afford to set this up even though it is extremely expensive the big problem I
[TS]
00:24:46
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see with it though is that you like like the television business
[TS]
00:24:50
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the car business is just really kinda messy Apple doesn't really get into a
[TS]
00:24:55
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lot of those like Messi businesses that often like cell phones are pretty
[TS]
00:24:58
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missing while they were never a cell phone carrier for instance I know they
[TS]
00:25:03
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tried to be that that was the first thing to say
[TS]
00:25:05
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carriers can we do have fun without involving carriers and they pursued that
[TS]
00:25:09
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right and they just determined no you can't be we need to carry right it's the
[TS]
00:25:17
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type of I know it's not a business that they like to be in but there are
[TS]
00:25:23
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businesses that have been messy Intel Apple entered them and sort of clarified
[TS]
00:25:27
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when I look at this whole situation here I think to myself who is the apple of
[TS]
00:25:34
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the car business if you want to I would argue BMW but I am hugely bias and I
[TS]
00:25:43
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would say there isn't one i mean there there is a mean as just as car analogies
[TS]
00:25:47
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are often used frequently misused in tech discussions and debates in this
[TS]
00:25:54
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this massive Cornell you there is no equivalent there is no fair point and I
[TS]
00:25:58
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think there's a hundred percent there's an Apple the car business thats Tesla
[TS]
00:26:01
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the reason it's Tesla is not so much for anything like Oh cuz they have big
[TS]
00:26:05
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tablet on that for their the Apple the carbons know that the Apple the car
[TS]
00:26:08
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business because time for jan had to come out there re-imagined but the car
[TS]
00:26:12
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could be and they took out all the crap in the car
[TS]
00:26:15
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getting rid of hydraulic brakes is like there's nothing to go see a test
[TS]
00:26:19
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tomorrow s there's no car there there is no car inside that car like you look
[TS]
00:26:23
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around and it is a big thing in the back seat to go and what the hell is the car
[TS]
00:26:30
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and into the interior is no like and the massive simplification of the car like
[TS]
00:26:36
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it lol how many parts the car has a lot of these things like you know ten
[TS]
00:26:39
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►
thousand coupons retired to make our whatever like the number of parts in in
[TS]
00:26:44
◼
►
a test look compared to the number of parts and internal combustion engine
[TS]
00:26:47
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alone let alone the entire car surrounding it is just night and day and
[TS]
00:26:50
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so that's the type of simplification not the testament of electric car obviously
[TS]
00:26:54
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you know there's another reason I think they like Apple but that type of
[TS]
00:26:58
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simplification of like we're not just going to make a car we're going to make
[TS]
00:27:04
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something that is simpler and better and you know has fewer parts and less things
[TS]
00:27:09
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that can go wrong and different characteristics and think people are
[TS]
00:27:12
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gonna tell us can't because of you know range problems or you know that it's not
[TS]
00:27:17
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just make nice noises like internal combustion engine also things but we're
[TS]
00:27:21
◼
►
going to do it anyway and it's like Apple's new Apple didn't invent the mp3
[TS]
00:27:25
◼
►
player the mobile phone or anything else to do not about the electric car
[TS]
00:27:28
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many people have been made before them and most of them have not been that
[TS]
00:27:32
◼
►
great bike from the GME V-one way back in the day with acid batteries all up
[TS]
00:27:37
◼
►
through all the different models that are hybrids and the things that have
[TS]
00:27:40
◼
►
gone in between in Tesla is you know take the Apple approaches are leading
[TS]
00:27:44
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from the top
[TS]
00:27:45
◼
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doing whatever it takes to make a good electric car which are not to cost like
[TS]
00:27:50
◼
►
a hundred grand right but you know its first electric car that people actually
[TS]
00:27:54
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say is a good car and that's totally an apple type of thing to do and the whole
[TS]
00:27:58
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the way that it's made it is such a difference you know dealing with all the
[TS]
00:28:02
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internal combustion everything right so that makes me think that if not
[TS]
00:28:07
◼
►
impossible for a company to do an apple like think the cars Tesla shows how
[TS]
00:28:12
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►
difficult that is because you have to deal with you know dealer organizations
[TS]
00:28:15
◼
►
making so you can sell your car in your states and all the crazy government
[TS]
00:28:18
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►
regulations and not guarantee that even though the government subsidies that
[TS]
00:28:21
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test was going to come out on top and blah blah blah blah but I think test of
[TS]
00:28:27
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the apple of cars and that's kind of bad for Apple making a car because it was
[TS]
00:28:31
◼
►
already in half of cars with the hell that we're gonna do if they can't buy
[TS]
00:28:33
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test to see here's the thing I know you're wrong that Tesla is the apple of
[TS]
00:28:39
◼
►
cars and in the reason you're wrong is because a software update actually made
[TS]
00:28:43
◼
►
the Tesla faster who police said that all the time
[TS]
00:28:47
◼
►
with every release in the same hardware as the days I did that by starting off
[TS]
00:28:55
◼
►
crappy leadership the couple seconds here just being silly oh I forgot the
[TS]
00:29:02
◼
►
other rumor involved with the car thing that we talked about it a preview shows
[TS]
00:29:05
◼
►
like you know minivan spotted with weird stuff on the roof
[TS]
00:29:09
◼
►
reportedly Apple self-driving cars and we talked about that said that is very
[TS]
00:29:12
◼
►
easily explained by Apple doing something like Street View which we
[TS]
00:29:14
◼
►
think they need is Apple interested in self-driving cars that's a that's
[TS]
00:29:19
◼
►
totally and Apple style simplification like you even need to drive the car but
[TS]
00:29:23
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►
i think is not as interested in Google as Google is in that kind of basic
[TS]
00:29:27
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►
research at this point
[TS]
00:29:29
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►
yeah and and for whatever it's worth the Wall Street Journal article said
[TS]
00:29:32
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►
specifically that a person familiar with the project said that self driving cars
[TS]
00:29:36
◼
►
are not part of Apple's current plan and that's also I mean that's for the best
[TS]
00:29:39
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►
mean how how well do you think Apple does with really complicated academic a
[TS]
00:29:45
◼
►
I kind of problems that's that's not really their strong points and honestly
[TS]
00:29:49
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I think at this point the Apple's ability to make a card no matter how
[TS]
00:29:55
◼
►
many people they hire 900 engineers they put on it
[TS]
00:29:58
◼
►
look how long it took tests led to make its first car with the help of
[TS]
00:30:01
◼
►
essentially buying lotus's and strapping its batteries and engines like Apple has
[TS]
00:30:06
◼
►
a leg up on them that they have a billion dollars and that that helps you
[TS]
00:30:10
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►
along significantly but it takes a long time to build expertise and even if you
[TS]
00:30:15
◼
►
can buy expertise takes a long time to buy expertise and get it all working
[TS]
00:30:19
◼
►
together like again I think they could do it but it would be a long road and if
[TS]
00:30:24
◼
►
Apple decided it wants to make a car because it believes cars can be
[TS]
00:30:27
◼
►
simplified and can be made better or whatever the obvious movies 2 by Tesla
[TS]
00:30:31
◼
►
because they've already done so much of that work and their philosophy of
[TS]
00:30:37
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►
simplification and reimagining the car as something both better and less
[TS]
00:30:43
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►
complex than it was before
[TS]
00:30:46
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►
totally in line with the type of stuff that Apple does just that Apple
[TS]
00:30:49
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so has there been a time in the past when Apple has taken a product that was
[TS]
00:30:56
◼
►
basically fully formed in bought the company and made it their own I think
[TS]
00:31:01
◼
►
what was it sound jam became iTunes is that right
[TS]
00:31:03
◼
►
had worked out well that's sort of kind of what I'm talking about but if they
[TS]
00:31:07
◼
►
bought Tesla don't you imagine they would keep the test lybrand like they
[TS]
00:31:10
◼
►
would make it the Apple car like that in beats is probably the obvious answer my
[TS]
00:31:15
◼
►
question right i mean they didn't even want to change the branded a headphone
[TS]
00:31:18
◼
►
maker I would imagine they would keep the test the branch the so many things
[TS]
00:31:23
◼
►
about this just made me really skeptical that that these reports are getting the
[TS]
00:31:28
◼
►
right big picture like you know you can you can pick up bits and pieces of
[TS]
00:31:32
◼
►
information here in there and you can say oh they hired this person who has a
[TS]
00:31:36
◼
►
car background and it seemed that they're making a big lab and you know
[TS]
00:31:40
◼
►
all the study you can put together bits and pieces but I really don't know if if
[TS]
00:31:45
◼
►
the conclusion is well of course the carcass there are so many reasons why
[TS]
00:31:49
◼
►
that is not an apple like business to enter and you know not to say Apple
[TS]
00:31:54
◼
►
can't change and enter new businesses that's how progress is made but this
[TS]
00:31:59
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►
just doesn't seem like like like the right business to enter a mean you know
[TS]
00:32:04
◼
►
you mess this up people died like it it's very serious it's very cumbersome
[TS]
00:32:10
◼
►
of a business to enter to to be in at all it is extremely hyper competitive
[TS]
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hyper-competitive I would call it there are large barriers to entry which is
[TS]
00:32:22
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kind of the opposite of hyper competitive like the fact that GM's
[TS]
00:32:26
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still how competitive can it really be where'd you go to business the
[TS]
00:32:31
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government put you back into business really that great new car student to
[TS]
00:32:35
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kill people sometimes but I like it all work out in the end like
[TS]
00:32:38
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it's their high barriers to entry but like the argument I seen a lot of places
[TS]
00:32:43
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like the view from the gym executive that the car business like your kind of
[TS]
00:32:49
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the TV business the car business is not like a higher profit businesses low
[TS]
00:32:52
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margin it's difficult to people saying they whether it's about TVs about cars
[TS]
00:32:56
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like them why and how you even in this business you just described your own
[TS]
00:32:59
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business is pretty darn crappy right but you could describe the PC market the
[TS]
00:33:03
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same way low margin it's a race to the bottom it's crappy somehow manages to
[TS]
00:33:07
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make money there and the phone market in similar way that Apple's big thing kind
[TS]
00:33:11
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of like Tesla this point is we find the most profitable part of the market but
[TS]
00:33:15
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you just need the top and we make a lot of money in that part and maybe we
[TS]
00:33:18
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expand down as we're able to but I don't think it's impossible for Apple to make
[TS]
00:33:25
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margins on its theoretical car that would make him cry because Apple is
[TS]
00:33:30
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better way simply the new internal combustion engine car already has the
[TS]
00:33:36
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some of the expertise and contacts to do the battery stuff and you know they
[TS]
00:33:40
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already buy a lot of lithium batteries yeah like there is definite synergies
[TS]
00:33:45
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there but like I I don't entirely by the story in a bit like almost every
[TS]
00:33:48
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organizing against it and and even the TV for knows where to get out CDs from
[TS]
00:33:53
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that will construct something inside it like is it a low margin business AppleTV
[TS]
00:33:56
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wouldn't be low margin you know me at like at Apple TV will not be like oh we
[TS]
00:34:00
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make $2 every TV if Apple makes a car it will not be a low margin car I don't
[TS]
00:34:04
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even know what the morning stars government subsidies being factored in
[TS]
00:34:08
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but if Apple was making the Model S they can make it for less money
[TS]
00:34:12
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just because you know you gotta have money to make money the deals you got
[TS]
00:34:15
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out the contracts you know that Apple could make it for less money than making
[TS]
00:34:21
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it so immediately the car has a higher margins
[TS]
00:34:24
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so all the arguments against don't make our own is compelling to me the idea
[TS]
00:34:28
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like that Apple is like a wider than Apple make boats while they make
[TS]
00:34:34
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airplanes why don't they sell real estate like their you know their company
[TS]
00:34:39
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uses technology to make people's lives better but a certain point when you
[TS]
00:34:42
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going to like cars or constructing buildings or opening medical clinics
[TS]
00:34:49
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around the country these are all things that Apple could do but it starts to
[TS]
00:34:52
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drift off the path of what I picture as a business that Apple want to get into
[TS]
00:34:59
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just because it involves technology everything involved technology this
[TS]
00:35:02
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point so I'm I have from this one Wall Street Journal story maybe take it
[TS]
00:35:05
◼
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seriously but just convince me that I think you know what a few people have
[TS]
00:35:11
◼
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said they worried about Apple's focus you know if this is true and if they do
[TS]
00:35:16
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not making a car like you know what the focus and I think when we look at this
[TS]
00:35:20
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is you've heard I pretty sure steve is to say as I know Tim always says this
[TS]
00:35:26
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which is that Apple tends to only or ideally the idea that maybe maybe not
[TS]
00:35:32
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the actual Apple but the ideal Apple is a company that only enters markets where
[TS]
00:35:37
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they think they can make a really meaningful difference that doesn't help
[TS]
00:35:40
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you I does it cause don't you think they would say we can totally make a
[TS]
00:35:43
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meaningful difference by changing the way everybody drives like this is
[TS]
00:35:46
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totally a meaningful difference but from the product side lake we already have
[TS]
00:35:51
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electric cars I know but they never really been done right and testing being
[TS]
00:35:56
◼
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choked to death by you know that the rest of the automotive industry like I
[TS]
00:36:00
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kinda think of Tessalit way it's like a little fledging little bird then we all
[TS]
00:36:04
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wanted to fly but getting beaten down
[TS]
00:36:07
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and it's amazing that has done about the candle you know with government help and
[TS]
00:36:11
◼
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everything but like wouldn't we all feel terrible if test leaders didn't make it
[TS]
00:36:15
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would be unfortunate like it was like we know that they've made a good car like
[TS]
00:36:19
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the Model S is a good car care is a hundred grand a better be a good car but
[TS]
00:36:23
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it is a good cars like the first good electric car like the roster didn't even
[TS]
00:36:26
◼
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apply that it has limitations on so far that's like wow so much fun did you know
[TS]
00:36:30
◼
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it's it's nice to drive is attractive it's got all the advantages even
[TS]
00:36:35
◼
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spectrometric parts really fun like they did it right and now you just keep you
[TS]
00:36:41
◼
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know we're gonna get cheaper one they gonna get $30,000 SUV like you want them
[TS]
00:36:45
◼
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to just spool up and eventually become a real car company failed that they can I
[TS]
00:36:49
◼
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go we didn't quite make it we're filing for bankruptcy or whatever and it won't
[TS]
00:36:52
◼
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be disappointed I think that shows that we want someone to come in and make a
[TS]
00:36:57
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significant difference in the industry whether that has to involve Apple at all
[TS]
00:37:01
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I don't know why I mean if if we don't want to keep the groaning about me but I
[TS]
00:37:07
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don't think they're going to be pulling people off you I get to work on the car
[TS]
00:37:11
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you know maybe kind of the interface but of course they will but not to the
[TS]
00:37:15
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degree that like people got pulled over always tend to work like there are no
[TS]
00:37:18
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Automotive Engineers that Apple pulled off their current project to work on the
[TS]
00:37:21
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car automotive engineers are you know that the different skill set in
[TS]
00:37:25
◼
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mechanical engineering
[TS]
00:37:26
◼
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you know maybe the manufacturing people will be some crossover but it wouldn't
[TS]
00:37:30
◼
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be as big of a focus diversion as many other things that Apple does do so I am
[TS]
00:37:35
◼
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NOT groaning quite as much about losing focus on you know it's nice and hire new
[TS]
00:37:41
◼
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people are like I said that was by Tesla they come with a bunch of people are
[TS]
00:37:44
◼
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already know how to make cars but I was really getting at with the with the make
[TS]
00:37:49
◼
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a meaningful difference thing from the buyer's perspective like if you are
[TS]
00:37:54
◼
►
buying an Apple car or let's say right now let's see your bio test look as bad
[TS]
00:37:58
◼
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that's the closest thing we have to what we think this might be the kind of thing
[TS]
00:38:02
◼
►
we think this would be probably look at what the market today oh probably
[TS]
00:38:06
◼
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closest to it than any other vehicle may be a leaf but probably probably closer
[TS]
00:38:11
◼
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Tesla so if you think about that as a driver
[TS]
00:38:16
◼
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I mean none of us have electric cars so we don't really maybe this is not the
[TS]
00:38:21
◼
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right people to be speculating on this part but is there that much of a
[TS]
00:38:26
◼
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difference when you're driving the car when your own the car whether it's let
[TS]
00:38:31
◼
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your gas so much so that an apple car could be like radically different to own
[TS]
00:38:36
◼
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and operate and drive than any other car like i don't i don't think the
[TS]
00:38:40
◼
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differences are that big I think they are like other than the battery which is
[TS]
00:38:45
◼
►
still a concern but Tesla has a built-in way to replacing everything that the
[TS]
00:38:49
◼
►
maintenance the maintenance concerns and costs and the number of things that can
[TS]
00:38:53
◼
►
go wrong
[TS]
00:38:54
◼
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like this just less stuff in the damn car's electric motors and like when the
[TS]
00:38:57
◼
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brakes are electric to ya gotta replace brake pads for like there's no fluids
[TS]
00:39:01
◼
►
there is no like you know gonna hydraulic system is just there's no oil
[TS]
00:39:06
◼
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no gaskets is just so much stuff that you have to deal with car maintenance
[TS]
00:39:10
◼
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goes away and so you know I just think that is that's a different experience of
[TS]
00:39:16
◼
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driving a car but but what can apple bring to that that test and Nissan and
[TS]
00:39:21
◼
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everybody else can't I mean that's why there was just a test like but that's
[TS]
00:39:27
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the problem but you know so what can I bring to the company's cantwell what
[TS]
00:39:31
◼
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they can bring to it is assured
[TS]
00:39:33
◼
►
future for testing if they buy it right because if you are worried about Tesla
[TS]
00:39:39
◼
►
if they're not going to make it if they can't make you know $100,000 cars are
[TS]
00:39:42
◼
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fun but they can't feel the $30,000 mother never going to be a player in the
[TS]
00:39:45
◼
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industry is you just have to come down in price a little bit you know any
[TS]
00:39:49
◼
►
significant number of cars at Tesla can't get that done and its own Apple
[TS]
00:39:54
◼
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can make sure that that's that's a pretty weak argument that and obviously
[TS]
00:39:59
◼
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they would make they would make the UI in the interface inside much better than
[TS]
00:40:02
◼
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it is now hopefully I mean there are areas for simplification in the interior
[TS]
00:40:06
◼
►
car that you would hope I mean maybe not today's appt only lost faith in their
[TS]
00:40:10
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ability to make these interfaces but
[TS]
00:40:12
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the apple of old you would imagine could simplify the interior of the car in the
[TS]
00:40:16
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same whether the iPad somebody music player and the iPhone simplified phone
[TS]
00:40:20
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interface
[TS]
00:40:21
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again maybe it s already did that with my putting a big I bet on the dashboard
[TS]
00:40:24
◼
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but I don't like I don't think I'll be able to bring to bring as much to this
[TS]
00:40:29
◼
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as they brought to obviously as the phones or anything like that but he's
[TS]
00:40:34
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out the questionnaire asking themselves like you know test looks like they've
[TS]
00:40:38
◼
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done a lot of the work so we shouldn't even bother maybe I don't know I keep
[TS]
00:40:42
◼
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coming back to what's in it for Apple and I think we've been dancing around
[TS]
00:40:46
◼
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that question you know this entire discussion and what is it that that
[TS]
00:40:50
◼
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doing a car would would serve for Apple now maybe would keep your engineers
[TS]
00:40:57
◼
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entertained we've talked on and off about how the worst reason why not say
[TS]
00:41:02
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it's good reason but engineers designers entertained maybe whatever the case may
[TS]
00:41:07
◼
►
be I mean we've talked about talent retention here and there over the years
[TS]
00:41:09
◼
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and you know that would theoretically retain talent but of course I'm also
[TS]
00:41:13
◼
►
assuming that every nerd's also car not mad could not be further from the truth
[TS]
00:41:18
◼
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the only other thing I can think of is what if there's some sort of technology
[TS]
00:41:22
◼
►
that that Apple has invented or figured out how to leverage in such a way that
[TS]
00:41:27
◼
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it lends itself to a vehicle rather than a piece of electronics what I'm thinking
[TS]
00:41:33
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of is the click wheel made the iPod in many ways made the iPod the iPod still
[TS]
00:41:39
◼
►
shelling came up with that
[TS]
00:41:40
◼
►
click steering exactly and different that I cried so give give me an example
[TS]
00:41:46
◼
►
technology hypothetical that you can imagine this being the case so so to
[TS]
00:41:49
◼
►
finish my thought just very quickly in a multi-touch yet wasn't near but it was
[TS]
00:41:52
◼
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leveraged differently and and there are other examples I don't think I can think
[TS]
00:41:56
◼
►
of off the top of my head but what if they had some crazy new battery
[TS]
00:42:00
◼
►
technology and the reason it's not an iOS devices right now or or MacBooks
[TS]
00:42:05
◼
►
right now is because it's just too freakin big deal maybe these batteries
[TS]
00:42:09
◼
►
are hugely hugely hugely efficient they can charge in 12 seconds but but
[TS]
00:42:15
◼
►
unfortunately they're just freakin massive and so the only thing that this
[TS]
00:42:20
◼
►
is really good for is the electric vehicle
[TS]
00:42:23
◼
►
granted this all hugely hypothetical but in that case maybe they would have
[TS]
00:42:29
◼
►
something to contribute and that seems to me to be the kind of thing that that
[TS]
00:42:34
◼
►
would make apple say you know maybe we should give the shot some sort of either
[TS]
00:42:39
◼
►
different and interesting application of an existing technology or even better
[TS]
00:42:43
◼
►
some sort of brand new technology that for whatever reason they just cant
[TS]
00:42:48
◼
►
shoehorned into a iPad or an iPhone or MacBook Air MacBook Pro or whatever it
[TS]
00:42:54
◼
►
again mister fusion argue that are a flux capacitor yeah yeah yeah but that's
[TS]
00:42:59
◼
►
that's perhaps the least a polite thing that could possibly think of like Google
[TS]
00:43:05
◼
►
does try to do basic research and even they don't do this type of thing there
[TS]
00:43:08
◼
►
is no secret battery breakthrough technology that Apple has a bigger
[TS]
00:43:12
◼
►
batteries like anyone's gonna come up with that it's going to be a university
[TS]
00:43:16
◼
►
theoretical physicist like its first what's going to happen is the basic
[TS]
00:43:21
◼
►
research is gonna say that something is potentially possible and then a bunch of
[TS]
00:43:25
◼
►
people are going to try to do it in the first person to pull it off is probably
[TS]
00:43:28
◼
►
not going to be like apple just doesn't do that kind of basic research that's
[TS]
00:43:31
◼
►
just not i mean and I don't think that's going to change out the company is not
[TS]
00:43:34
◼
►
the way they work like this a Google Adsense them in basic are indeed I like
[TS]
00:43:39
◼
►
some some big multiple and Google is not compared to like you know the real basic
[TS]
00:43:44
◼
►
research going on in the field of science and engineering
[TS]
00:43:48
◼
►
Google self-driving cars are you know not a drop in the bucket compared to
[TS]
00:43:53
◼
►
people who are trying to spending like just years and years working on whatever
[TS]
00:43:55
◼
►
carbon nanotubes battery technology that's going to come and when it's
[TS]
00:44:01
◼
►
always grab the stuff that's just it at the edge of what's possible and they
[TS]
00:44:05
◼
►
apply their engineering and manufacturing expertise to bring it to
[TS]
00:44:07
◼
►
existence but I don't think
[TS]
00:44:09
◼
►
that Apple has anything like that for batteries at like four something else
[TS]
00:44:12
◼
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maybe they have a really good idea about the interface of a car but there are a
[TS]
00:44:17
◼
►
lot of limitations on the interface of a car because people are kind of used to
[TS]
00:44:20
◼
►
it isn't as government regulations saying how it has to be hosted one thing
[TS]
00:44:24
◼
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I want Apple making the interface to my car because there is a mean for many of
[TS]
00:44:30
◼
►
the same reasons you know we discussed earlier on a neutral which nobody
[TS]
00:44:33
◼
►
listened to we discussed our feelings on touchscreens vs knobs and buttons versus
[TS]
00:44:38
◼
►
a combination of the two and I think we all came down is we actually don't like
[TS]
00:44:44
◼
►
the Tesla approach of everything on the touchscreen like I I like knobs and
[TS]
00:44:50
◼
►
buttons for all the controls that are necessary in my car for basic operations
[TS]
00:44:54
◼
►
things like the ventilation controls and you know I like anything that's on the
[TS]
00:44:58
◼
►
center console that's not like the navigation screen I want knobs and
[TS]
00:45:02
◼
►
buttons for anything evolution screen that i dont wanna touch screen because
[TS]
00:45:05
◼
►
of the ones I've seen and used have been terrible I want like like the wheel at
[TS]
00:45:10
◼
►
the eye Dr we all have a great day out he has a somewhat similar one Toyota
[TS]
00:45:15
◼
►
Lexus have a really weird terrible pointing stick system that's just awful
[TS]
00:45:19
◼
►
and i've seen many others
[TS]
00:45:21
◼
►
hideous systems rather brands but for the most part I want knobs and buttons
[TS]
00:45:26
◼
►
because what you need in a car for both safety especially number one safety and
[TS]
00:45:33
◼
►
also for just reduced annoyance you need a button to work every time to respond
[TS]
00:45:40
◼
►
within the same time every time you don't because what you don't need to be
[TS]
00:45:44
◼
►
doing in a car when you shouldn't be doing in a car is having to check up on
[TS]
00:45:48
◼
►
the state of what you think you just did to make sure it took or two to reissue
[TS]
00:45:54
◼
►
of command of a card misinterpreted and if you look at Apple's current software
[TS]
00:45:59
◼
►
designs and systems and and styles and just the standards by which they hold
[TS]
00:46:03
◼
►
themselves and in reality what we get from them in practice it's not that
[TS]
00:46:07
◼
►
solid you know there are parts of it that are like the Colonels pretty good
[TS]
00:46:10
◼
►
these days but you know the UI's you know all the other stuff sitting on the
[TS]
00:46:15
◼
►
hob the services and everything that these these are not like this requires a
[TS]
00:46:21
◼
►
very different degree of reliability than what consumer software for
[TS]
00:46:26
◼
►
computers and tablets and phones really requires cars like the things in cars
[TS]
00:46:30
◼
►
need to work every time and if they miss just a little bit if it's just a little
[TS]
00:46:36
◼
►
bit bulkier little bit slow or a little bit inconsistent it's really annoying
[TS]
00:46:40
◼
►
potentially very unsafe and so I don't think I would want Apple making that
[TS]
00:46:44
◼
►
kind of software my car at least as we know them today and maybe in the future
[TS]
00:46:48
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►
it'll be very worried if they did it today
[TS]
00:46:51
◼
►
watches reassuring in this regard though because you're talking about is like
[TS]
00:46:55
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►
what they did with the phone as they made it all screen because they realized
[TS]
00:46:58
◼
►
that the buns were limiting and really the number of interesting things you can
[TS]
00:47:02
◼
►
do with the phone was just all screen just expanded greatly because the
[TS]
00:47:05
◼
►
general purpose computing device whereas on the watch they made a slightly
[TS]
00:47:08
◼
►
different decision yet all screen because they expect similar type of
[TS]
00:47:11
◼
►
things but the little digital grounding in the button on the side
[TS]
00:47:15
◼
►
acknowledge that in this application it's not just about all I can make the
[TS]
00:47:19
◼
►
general purpose computing devices so darn small so other aspects like quick
[TS]
00:47:24
◼
►
access and reliable reliable use of you know like one might just make your
[TS]
00:47:28
◼
►
pension scheme with a different context here they're not afraid afraid to make
[TS]
00:47:30
◼
►
it you know that the highlight feature of their watches interface to be a
[TS]
00:47:34
◼
►
novice angeli I would imagine if Apple had to take on a car like what you're
[TS]
00:47:39
◼
►
what you're envisioning is like boys that permitted car would look like to
[TS]
00:47:42
◼
►
join iPad into the death penalty would did I would hope that if Apple did a car
[TS]
00:47:47
◼
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they would recognize that this context is also different than the mobile phone
[TS]
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context and that what's appropriate animal is fun making use the giant
[TS]
00:47:54
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screen would also not be appropriate here so it would have nothing to have a
[TS]
00:47:59
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digital crown but they would have knobs and buttons and stuff on it and they
[TS]
00:48:03
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would not be entirely unexpected big screen to be featured heavily but I
[TS]
00:48:06
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would not be surprised if an Apple design car interior had more knobs and
[TS]
00:48:10
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buttons right so let's put this in the parking lot
[TS]
00:48:17
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tried so hard to get out the state faced let's put this aside for a second and
[TS]
00:48:21
◼
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let's talk about something else that's also a second budget this week is
[TS]
00:48:25
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fracture fracture print your photos in vivid color directly on glass go to
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fracture me.com
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00:48:32
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and use the coupon code ATP 15 to get 15% off your first order and of course
[TS]
00:48:38
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you came from here so fracture prints are awesome again as a set of photos on
[TS]
00:48:43
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glass and what I love about them around my house what I love about them is that
[TS]
00:48:50
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they are their own frame like you don't need to go buy a frame or amount or try
[TS]
00:48:55
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to keep it flat lake with prince or anything like that it's great it is just
[TS]
00:48:58
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its own freedom and the pricing considering that is really amazing if
[TS]
00:49:03
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you try to get something framed if you go get big prints and buy frames getting
[TS]
00:49:07
◼
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dealing with friends very expensive very cumbersome fracture prints are just
[TS]
00:49:12
◼
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awesome they look stand-alone they look modern and they're just they're clean I
[TS]
00:49:17
◼
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can't say enough good things about fracture Prince not only from visual but
[TS]
00:49:21
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if you prefer a practical point of view and of course of the great value as well
[TS]
00:49:24
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as my office people always ask about the my compliments on them all the time when
[TS]
00:49:30
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people come over they really are great so anyway they put everything you need
[TS]
00:49:34
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to your photo on the wall or desk they get all the stuff in the box so you have
[TS]
00:49:40
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a little screwed mounted it or ignore the text the desk it a little thought
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00:49:43
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out late to put on your desk it is great prices start at just $15 for a five by
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five square pretty elsewhere have rectangles and other shapes that have
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00:49:52
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four sides every fractures handmaiden checked for quality by their small team
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00:49:56
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in Gainesville Florida fracture prints are thin and light you don't have to
[TS]
00:50:01
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worry about like some giant heavy slab of glass falling off your wall
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00:50:05
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they're very lightweight very thin and its mountain piece of foam board in the
[TS]
00:50:09
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back so you can you can hang with the picture hanging out in the foam boards
[TS]
00:50:12
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you know I can hang on
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00:50:15
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very practical very convenient ships well it's packed nicely
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00:50:19
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we've ordered probably ten of them so far maybe none have a broken shipping a
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00:50:25
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package variable you don't worry about that they they pack it nicely nicely not
[TS]
00:50:29
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that you'll need to reinforce it does break though I'm sure we'll send you a
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00:50:33
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new one but anyway go to fracture me.com use coupon code ATP fifteen 15 percent
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00:50:39
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off your first order once again
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00:50:41
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photos printed directly unless I cannot recommend these guys
[TS]
00:50:44
◼
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enough thank you very much to fracture for sponsoring our show once again let's
[TS]
00:50:48
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assume for the sake of conversation the car play doesn't exist it basically
[TS]
00:50:52
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doesn't heyo
[TS]
00:50:55
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the two of us it's hasn't gone very far maybe it will in the future but right
[TS]
00:51:00
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now it really has not gone very far
[TS]
00:51:02
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yeah and that's a fair point so if we take it that car play either doesn't
[TS]
00:51:06
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exist or barely exists wouldn't it make the most sense that all of these hires
[TS]
00:51:12
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in all of this activity is probably about making what we call our plate
[TS]
00:51:18
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today I mean that just seems the most obvious to me the thought of actually
[TS]
00:51:20
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constructing a an automobile seems kind of crazy to me
[TS]
00:51:26
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partnering like if I was interested in cars partnering with a car manufactured
[TS]
00:51:31
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to do what we talked about back in neutrals like these carmakers all want
[TS]
00:51:35
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to do it themselves and I feel like we have our internal design group that does
[TS]
00:51:39
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all are you know for interiors with a new MyFord Touch whatever you know like
[TS]
00:51:42
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they want to do it themselves as a point of pride but they're terrible at it
[TS]
00:51:46
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because they don't have much experience cars you cannot be about software and
[TS]
00:51:49
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then seemingly overnight night car because came back over first the engines
[TS]
00:51:53
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were about software but I was like that's not visible to the user interface
[TS]
00:51:56
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20 computers in them baby seemed to make that transition ok when it came to make
[TS]
00:52:02
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you know human-computer interfaces inside the cars they have not done well
[TS]
00:52:07
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and they haven't been able to attract that actually you so where is looking
[TS]
00:52:09
◼
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like you could just bring someone from the outside the Apple do your interior
[TS]
00:52:13
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but no car maker once lets you know computer company come in design that
[TS]
00:52:17
◼
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they want you know it's like BMW or whatever it's a good point of pride we
[TS]
00:52:21
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make the interiors and they just keep trying to refine them and they get
[TS]
00:52:23
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better at them but I imagine if your Apple and all the people at Apple the
[TS]
00:52:29
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Big Ten's executives who make the decisions
[TS]
00:52:32
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drive super expensive cars and kind of like how all the executives had super
[TS]
00:52:35
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expensive cell phones the stall thought they were all crap I bet a lot of those
[TS]
00:52:39
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executives are similar tastes drive to work and they're under $200,000 cars and
[TS]
00:52:43
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say boy the interior interfaces cars terrible and Mike this is the best car
[TS]
00:52:47
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you can buy like
[TS]
00:52:48
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now because it's a cheap car like I'm rich I have a lot of money I still have
[TS]
00:52:53
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to use a crappy cell phone and deal with my crappy TV set and drive a car that I
[TS]
00:52:59
◼
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love everything about it except for the user interface in the interior right and
[TS]
00:53:02
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so the channeling that frustration would be like you know can't we can we work
[TS]
00:53:09
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with BMW Mercedes Porsche Honda how anybody would anybody let us like work
[TS]
00:53:13
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with them at the level we want to work with them and say we own the interior
[TS]
00:53:17
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user interface your car you do the engine you do the car you do the
[TS]
00:53:20
◼
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structure you do the suspension you do everything else but we own how you doin
[TS]
00:53:23
◼
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the windshield wipers on how you just the radio you call someone a cell phone
[TS]
00:53:26
◼
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interview car like let us do all that for you and so far no car if Apple has
[TS]
00:53:32
◼
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made those overtures no car manufacturers take them up on the deal
[TS]
00:53:35
◼
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and again I don't blame them because if I was a car maker I be like a few
[TS]
00:53:38
◼
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basically doing is cutting us out the needs and saying you're have a car maker
[TS]
00:53:42
◼
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now where the important you know
[TS]
00:53:44
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clear that will come in and become the most valuable differentiator of our car
[TS]
00:53:48
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line really getting us to a mere manufacturer of a drive train and bodies
[TS]
00:53:52
◼
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nobody wants to do that right but I can imagine Apple wanting to do that and
[TS]
00:53:57
◼
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maybe that's plan a and Plan B is just by Tesla implant see is what you make
[TS]
00:54:02
◼
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your own damn car and that's that's held an extrapolation of the order of events
[TS]
00:54:07
◼
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and I don't know what kind of gas there are between plan ab&c but plan a sounds
[TS]
00:54:10
◼
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plausible that Apple would want to be more involved in the interior of a car
[TS]
00:54:15
◼
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and car players like the weakest most piddling little attempt to get Apple
[TS]
00:54:20
◼
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anything inside a car yet that's exactly what I was driving at and I come back to
[TS]
00:54:26
◼
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maybe you know when we started this conversation one of you think John had
[TS]
00:54:30
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asked well who is the apple of cars and maybe the better question is who's the
[TS]
00:54:36
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AT&T who is the most beleaguered who is the most desperate who is the most
[TS]
00:54:41
◼
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willing to let Apple just sauntering Cingular actually around sorry that's
[TS]
00:54:46
◼
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very true I do you mean Cingular so who is the most desperately in most willing
[TS]
00:54:51
◼
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to let Apple you know just waltz in and take over the show
[TS]
00:54:56
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and and I don't know who that he's today for a male know it everyone's already
[TS]
00:55:03
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owned by somebody else
[TS]
00:55:04
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beleaguered brand you know Tata field Rd bob dole's his left eye but you see my
[TS]
00:55:10
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point right I mean who is most willing to do that I think Saab before they
[TS]
00:55:15
◼
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disappear Kasab is dead now right
[TS]
00:55:18
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Jim bought them right and and and then spun them off at otter just let them die
[TS]
00:55:22
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one of the other but I don't like Saturn
[TS]
00:55:25
◼
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they're gone to what kind of shape is Nissan in I thought they were doing well
[TS]
00:55:31
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Mitsubishi was hurting last I heard yet Mitsubishi but like but they don't offer
[TS]
00:55:36
◼
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good card travel to get stuff inside like you know the cars are much more
[TS]
00:55:41
◼
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important part of of the entire project in the cell network was for the iPhone
[TS]
00:55:45
◼
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arguably even when they pick like the bad cell network rate and also the phone
[TS]
00:55:50
◼
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always had sort of like if we do well obviously will expand our time we won't
[TS]
00:55:54
◼
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be AT&T Cingular only for every successful whereas if you're successful
[TS]
00:55:58
◼
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the car ready think every car companies so yeah totally I'll be coming into our
[TS]
00:56:02
◼
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like it's not I don't see a path toward that I can just give you do something
[TS]
00:56:07
◼
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like our place where you try to get buy-in from this could still work like
[TS]
00:56:11
◼
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you're not only interior but every interior has a place where you can put
[TS]
00:56:15
◼
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your crap and some limited integration of course sandra is trying to do the
[TS]
00:56:18
◼
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same thing like I think be the prospects for car player similar for the prospects
[TS]
00:56:24
◼
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of you buy your TV from someone else and let us control some part of the
[TS]
00:56:29
◼
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interface and in practice that kinda sorta works like that the puck device
[TS]
00:56:33
◼
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category like well we don't make your TV we don't control the interface as you
[TS]
00:56:37
◼
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bring up to adjust the picture controls we don't control any of that we don't
[TS]
00:56:41
◼
►
control your remote but you can have this box on your inputs and use our own
[TS]
00:56:45
◼
►
lower mode and then we sort of take over your TV not great but it works and other
[TS]
00:56:50
◼
►
people try to do so that's car played at the Android car thing or whatever but
[TS]
00:56:54
◼
►
that's not gonna get us to like that's not gonna resolve our dissatisfaction in
[TS]
00:56:58
◼
►
the same way that doesn't make us all of our TVs because at 7 a.m.
[TS]
00:57:02
◼
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well and also it's it's not a great metaphor because like TVs are kinda just
[TS]
00:57:06
◼
►
need to be taken over where is caught like if you want to properly integrated
[TS]
00:57:11
◼
►
to a car system and take over the UI you need to be integrated into a lot more
[TS]
00:57:15
◼
►
it's a lot more complicated than just like oh there's a giant screen take it
[TS]
00:57:18
◼
►
over like most cars have multiple displays and gauges and different
[TS]
00:57:24
◼
►
control services all over the place and all sorted everything to get into really
[TS]
00:57:27
◼
►
wanted to take it over and over time it's only going to get more complicated
[TS]
00:57:31
◼
►
like look at what our fancy cars have we have the heads-up displays we have
[TS]
00:57:35
◼
►
cameras in in the mirror to look at stuff on the road you got centers all
[TS]
00:57:39
◼
►
around the car you got the mint navigation screen media controls you got
[TS]
00:57:43
◼
►
navigation itself all these like the mobile office BS all these different
[TS]
00:57:47
◼
►
things like that and then the number of systems in cars that are that are gonna
[TS]
00:57:52
◼
►
be integrated into everyday models is gonna keep going up over time as you see
[TS]
00:57:57
◼
►
get cheaper so the model of car players doing now is always going to be very
[TS]
00:58:06
◼
►
limited and it is really if anything gonna keep being relegated to a smaller
[TS]
00:58:11
◼
►
and smaller proportion of the car's overall smarts and displays but like
[TS]
00:58:15
◼
►
television the car interior is under attack from usurpers from the outside
[TS]
00:58:20
◼
►
like automatic as an example like a sponsor the podcast let's use everything
[TS]
00:58:25
◼
►
into a standard part in your car and give it a bunch of features that should
[TS]
00:58:28
◼
►
have had an already if car manufacturers knew what they were doing but they don't
[TS]
00:58:31
◼
►
say when we all used to have GPS is stuck inside our cars when did you know
[TS]
00:58:35
◼
►
when it wasn't on our phones and it wasn't built into the cars that was an
[TS]
00:58:39
◼
►
attack from the outside hey carmakers know what the hell they were doing every
[TS]
00:58:42
◼
►
car has GPS built-in adults about its government thing and suction cup of tea
[TS]
00:58:45
◼
►
or dashboard right everyone connecting iPod CD stereo systems long for
[TS]
00:58:50
◼
►
carmakers got a clue like there is a constant assault from outside world of
[TS]
00:58:54
◼
►
the fast-moving technology sector to do things that sometimes it's just kind of
[TS]
00:58:59
◼
►
like taking advantage of your car hardware sometimes is entirely separate
[TS]
00:59:03
◼
►
system like the GPS but sometimes like automatic it's like
[TS]
00:59:06
◼
►
you know help you find your car in the parking lot why can't you do not already
[TS]
00:59:09
◼
►
carmakers have no idea what they're doing by this thing and we will help you
[TS]
00:59:12
◼
►
do it right and I don't know that's not gonna win like they're going to
[TS]
00:59:16
◼
►
overwhelm from the outside because they can't and you totally right like
[TS]
00:59:19
◼
►
attaching a bunch of these things like it's boris then attaching parks or do
[TS]
00:59:23
◼
►
you like the experience should be entirely integrated should know how fast
[TS]
00:59:26
◼
►
your car is going where you're probably going to watch pressures in the tires
[TS]
00:59:30
◼
►
with the current GeForce being pulled this whether it's ok to interrupt you
[TS]
00:59:33
◼
►
but the call because it knows how you like total integration like that's the
[TS]
00:59:37
◼
►
No yes what could Apple add to the car experience if this is maybe the
[TS]
00:59:42
◼
►
idealized that they could add an interface that takes into account all
[TS]
00:59:45
◼
►
those things in a way no car maker has and do it all without relying on a bunch
[TS]
00:59:50
◼
►
of other stuff that you stick inside the car
[TS]
00:59:53
◼
►
yeah I think you guys are both right the only thing that makes me doubt you is
[TS]
00:59:59
◼
►
what if they were to enter into a car into work with a car manufacturer that
[TS]
01:00:06
◼
►
already has a bus like I think Volkswagen for example and I'm not
[TS]
01:00:10
◼
►
talking buses in what the Brits would call coach I'm saying service Boston so
[TS]
01:00:15
◼
►
as an example I think that volkswagen has some hilariously named in mildly
[TS]
01:00:21
◼
►
inappropriate service boss that all of their different components talk to you
[TS]
01:00:27
◼
►
and I think BMW does the same thing actually in presumably most modern car
[TS]
01:00:31
◼
►
manufacturers deal so maybe this isn't really narrow it down at all but like my
[TS]
01:00:36
◼
►
friend brian has who had a able to ignore 32 I remember that he had done
[TS]
01:00:42
◼
►
something I don't recall the specifics but he had done something with the
[TS]
01:00:46
◼
►
Volkswagen can buses I believe it's called think about doctors in the chat
[TS]
01:00:49
◼
►
we are seeing my Canada gauge or something like that whatever he did he
[TS]
01:00:54
◼
►
did something that was possible because basically all of the cars different
[TS]
01:00:59
◼
►
computers are talking to each other more common bus and so if that were the case
[TS]
01:01:03
◼
►
since a Volkswagen BMW or something like that then maybe they could do something
[TS]
01:01:08
◼
►
more than just the fairly rudimentary car play implementation they have now
[TS]
01:01:13
◼
►
maybe they could add cages not not say that gauges are really be all end all
[TS]
01:01:16
◼
►
but just as simple example
[TS]
01:01:18
◼
►
something like that is possible without presumably too much work if they can
[TS]
01:01:22
◼
►
just get their selves
[TS]
01:01:23
◼
►
get themselves onto the campus yet but as soon as anyone does that as soon as a
[TS]
01:01:28
◼
►
proposal that they're gonna just lock it down you know it was like jon said like
[TS]
01:01:31
◼
►
the car manufacturers can I don't want someone else to come take over their
[TS]
01:01:37
◼
►
systems and plug into their systems like they want to control the whole thing
[TS]
01:01:40
◼
►
from lots of good reasons like it for themselves for their businesses for
[TS]
01:01:44
◼
►
safety but there are so many reasons why they're not gonna let anyone else just
[TS]
01:01:48
◼
►
plug into their bus and drive all over it
[TS]
01:01:51
◼
►
microsoft did that with Ford right when they the like the Ford mytouch interior
[TS]
01:01:56
◼
►
thing like Microsoft partner in with them it was a two desperate companies I
[TS]
01:01:59
◼
►
mean the whole ideas like that it's almost as if it was 24 advantage for
[TS]
01:02:06
◼
►
that interface enough work to do because like I said if the reason people are
[TS]
01:02:10
◼
►
buying your cars because everybody knows that the car with the awesome Apple
[TS]
01:02:13
◼
►
interfacing like you gotta check like if that becomes the value proposition of
[TS]
01:02:17
◼
►
your car if it is the differentiator you don't like people are buying your car
[TS]
01:02:22
◼
►
not because of something you did you are giving some portion of value and
[TS]
01:02:26
◼
►
attractiveness and hearing your product and you're giving the most important
[TS]
01:02:29
◼
►
portion of that Apple like it's kind of like that you know the cell network you
[TS]
01:02:33
◼
►
know we want an iPhone or networking turns out that people don't care what
[TS]
01:02:37
◼
►
network is that they'll get AT&T if it means they have the iPhone the iPhone
[TS]
01:02:40
◼
►
becomes the most important thing is not gonna make you love AT&T know it's gonna
[TS]
01:02:46
◼
►
make you believe the iPhone that is the differentiator and that's where the
[TS]
01:02:49
◼
►
value is not just want you to be a dumb pipe into your said well but that's
[TS]
01:02:52
◼
►
exactly what for did with the Myford think whatever was that which was
[TS]
01:02:57
◼
►
Microsoft behind the scenes and they they made it clear that it was Microsoft
[TS]
01:03:00
◼
►
was a selling point right but it wasn't that good and no one was buying forward
[TS]
01:03:06
◼
►
because of a sudden people brought forward because everyone knew that for
[TS]
01:03:10
◼
►
the cars with the great interfaces that like they've never had that reputation
[TS]
01:03:13
◼
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that was that was never the value proposition of a Ford and if it had
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become one
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01:03:18
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feel like I was going to buy before but now everybody tells me like the same
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01:03:22
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reason like I'm not into Apple but everyone tells me i phone is an awesome
[TS]
01:03:25
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cell phones I'm interested in going to check it out right I guess but I mean to
[TS]
01:03:30
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take it on its flip side I feel like I've heard many times that say cadillacs
[TS]
01:03:35
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navigation interface is just atrociously bad we talked a long time especially
[TS]
01:03:40
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Marco about how awful the Lexus interfaces so yeah maybe you don't want
[TS]
01:03:43
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to be a selling point but you certainly don't want to be a liability either yeah
[TS]
01:03:47
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you're kind of right there was no Microsoft desperation before it is
[TS]
01:03:50
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actually one of the American car company that is not constantly making terrible
[TS]
01:03:54
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cars and being bailed out by the government in like you know if you had
[TS]
01:03:57
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to pick what is what is the best American carmaker makes for a pretty
[TS]
01:04:02
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strong case to be major forward in terms of both financial health of the company
[TS]
01:04:05
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and that the quality of the vehicles they pay out there's spot exceptions you
[TS]
01:04:09
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can see you can find exceptional cars and you know the other makers as well
[TS]
01:04:13
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but Ford overall was not the most desperate of all companies I find a
[TS]
01:04:20
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sponsor this week is our best friends Squarespace Squarespace is the online
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person and not me you probably saw the Super Bowl commercial during the Super
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Bowl with Jeff Bridges not cool projects are good at you can go to dream that you
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01:04:46
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have to see that with the link their school project with Jeff Bridges also
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known as the dude the actor who plays the dude cool stuff with this he has
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some kind of like in my opinion kind of strange album sleep sounds interesting
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go check it out
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Squarespace event as a demo for what Squarespace can do
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they make ridiculous amount of power available to you in an easy GUI easy
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everything like you you are editing the page live right there like in the
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interface everything is with the way as I said they have all new stuff they've
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integrated with Google Apps their partnership with Getty Images you can
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automatically put Getty Images into your stuff for just 10 bucks at all fully
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integrated great deal granny creation very easy to do they have all new
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put a temporary or permanent splash page like before people into your site if you
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want to promote something new he just wanted a different design for that you
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can do that turn on or off change it very very quickly and easily whenever
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you want as usual where space is beautiful simple and powerful they have
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01:07:18
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here go anywhere right anything else on cars one more thing I think
[TS]
01:07:23
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we have more than one with one of our major thing to bring this back down to
[TS]
01:07:28
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earth now i three weeks of follow-up to buy these let's all now assume that
[TS]
01:07:34
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Apple is not going to make it but let's assume that these rumors about some
[TS]
01:07:38
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large project at Apple involving cars and some way that is not Street View and
[TS]
01:07:44
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that is not merely an extension of existing car plagues it's because if it
[TS]
01:07:47
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this Wall Street Journal article I say get a bunch of things wrong and I guess
[TS]
01:07:51
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is wrong about what these people are doing but there really is a large number
[TS]
01:07:54
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of people
[TS]
01:07:55
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Apple's gearing up and I like it like Barbara said this seems crazy these
[TS]
01:07:59
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people all be working on car plate so they're not making your car and it is
[TS]
01:08:02
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not about Street View and it is not currently but it is correlated with the
[TS]
01:08:07
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hell is it and honestly I think East Street View style project from the
[TS]
01:08:12
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little mini vans that we've already seen pictures of that I don't know if we
[TS]
01:08:16
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definitely know that they're from Apple I think that's kind of vague as to what
[TS]
01:08:18
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the connection is but assume they are I think that would be enough to have a big
[TS]
01:08:24
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staff and a big lab like that might be the reason that might be all this is
[TS]
01:08:29
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because you know quote all this is is actually a place to do a street you kind
[TS]
01:08:34
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of thing is a huge project but why would that be in a big building
[TS]
01:08:38
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well it's a lot of data a lot of software right a lot of a lot of data to
[TS]
01:08:42
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manage and people to manage and a fleet of vehicles to manage I mean that's a
[TS]
01:08:46
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that's a big job there's a reason why why only Google has that feature right
[TS]
01:08:51
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now I don't think anybody else introduce people to fly over there are not nearly
[TS]
01:08:55
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as good I don't think anyone else did Street View accept them right not to my
[TS]
01:09:00
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knowledge it's all the rumors like a thousand-person team like they're doing
[TS]
01:09:03
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Street View which I probably think they are I would imagine this effort to be
[TS]
01:09:06
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more distributed by necessarily more distributed to all the cars of the view
[TS]
01:09:10
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from california coming back to California
[TS]
01:09:12
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well is Apple it like all the AOL traffic going through Virginia
[TS]
01:09:18
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it just doesn't seem to like I believe the street view thing a hundred percent
[TS]
01:09:22
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and I suppose that could take maybe a hundred people but not a thousand
[TS]
01:09:27
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and i dont not sure I would hire anyone from a car company to lead that because
[TS]
01:09:31
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that's more of a I would hire someone from like a mapping company or someone
[TS]
01:09:35
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who you know their exact positions they get the keyhole or whatever company they
[TS]
01:09:40
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gave them their map data like it just doesn't fit with this rumor that with
[TS]
01:09:45
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you know I guess it depends on how much of the Wall Street Journal article you
[TS]
01:09:49
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think they got correction I'm willing to believe that they got everything correct
[TS]
01:09:51
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except what these people are doing I'm going to believe that day that the
[TS]
01:09:54
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number of people is right that they're sort of general location is right that
[TS]
01:09:58
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the people who are leaving them are correctly identified but they just are
[TS]
01:10:03
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guessing wrong about what people are doing is they're actually making car
[TS]
01:10:06
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they're doing something and I'm not sure that something as I mean the reality is
[TS]
01:10:11
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like if you if you take the collection of facts are true I think making the car
[TS]
01:10:17
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is the most likely conclusion to draw from that it's not what I wanted to be
[TS]
01:10:22
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doing it's not what I think they should be doing as from today I mean this could
[TS]
01:10:27
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also you know it if you see it you said people in 2004 Chevy make a phone you
[TS]
01:10:33
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hear from a lot of people who would say yes but a lot of people who is a well
[TS]
01:10:36
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maybe they should really focus on the computers you know so we don't know I
[TS]
01:10:41
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don't know by saying I don't think we should really do this maybe they will
[TS]
01:10:46
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blow us away I don't think it's very likely just because I think they can
[TS]
01:10:51
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make our the design very well but I think about like you know if if you look
[TS]
01:10:57
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at like TVs and why again I dunno I said earlier but if you look at why didn't
[TS]
01:11:02
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make a TV I think one of the reasons they don't make a TV is that TV's really
[TS]
01:11:06
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have very little interface but the TV itself like the box of the plug into it
[TS]
01:11:12
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have an interface the TV itself has very little interference really you're
[TS]
01:11:17
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basically making tiny just been sometimes
[TS]
01:11:20
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value maybe and then picking inputs but that's basically what you're doing
[TS]
01:11:24
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everything else now you know your plug in a box and do you think there's ITV's
[TS]
01:11:28
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like Apple could not bring a whole lot to that because most of the TV does Adam
[TS]
01:11:34
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screen that you turn on and off and pick inputs from the day overtone the whole
[TS]
01:11:37
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screen it's like a welcome to bring to the fore
[TS]
01:11:39
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it's basically just a big screen they own everything on screen it defines the
[TS]
01:11:42
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experience but they already have that with the box anyway so compare that to
[TS]
01:11:47
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the car
[TS]
01:11:48
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actual car usage like getting out earlier know simply how much an apple
[TS]
01:11:54
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bring to dislike as you're using your car
[TS]
01:11:58
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what what parts of what you're doing in your car when you're actually owning and
[TS]
01:12:02
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driving a car what parts of that process and the experience are you heavily
[TS]
01:12:08
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interacting with something where interface quality isn't that important I
[TS]
01:12:11
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think one of the reasons why cars have such mediocre interfaces so often is
[TS]
01:12:16
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because it does it really matter that much because for the most part you're
[TS]
01:12:20
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barely ever looking at the controls I hope and you're not doing that much
[TS]
01:12:24
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there's like 12 buttons like they're doing a massive amount of things you're
[TS]
01:12:29
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not running reform software for plenty of good reasons that probably won't
[TS]
01:12:33
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change there's not that much going on there and and many of these advances
[TS]
01:12:39
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like probably shouldn't happen for safety reasons why I really doubt what
[TS]
01:12:45
◼
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value Apple could realistically bring to this that would make it worth all this
[TS]
01:12:50
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trouble all this has all the risk of the expense of the loss of focus I don't
[TS]
01:12:54
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like what problem are re- Lee desperate for an apple cart to solve and and all
[TS]
01:13:03
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of us agree that cars often have you know pretty pretty mediocre interfaces
[TS]
01:13:08
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but all the still drive these cars are mediocre face it we all chose to buy the
[TS]
01:13:13
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ones we bought for different reasons really so not only do I think Apple
[TS]
01:13:18
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could make a huge difference here but I'm also skeptical as to whether they
[TS]
01:13:22
◼
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would succeed much in the market because like people by car so many different
[TS]
01:13:26
◼
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reasons beyond the things Apple's good at well I mean Apple's good fashion to
[TS]
01:13:32
◼
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buy cars for those reasons but I think your view of what Apple can bring to
[TS]
01:13:35
◼
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this is too narrow like it's not just about the user interface like bringing
[TS]
01:13:38
◼
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the things that Aeschylus essentially already brought to it only bring it to
[TS]
01:13:41
◼
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more people that the ownership and use experience of an electric car is I think
[TS]
01:13:46
◼
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significantly different from
[TS]
01:13:47
◼
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an internal combustion engine car and it also different from a hybrid and all the
[TS]
01:13:51
◼
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parts in the car that don't necessarily have to do with driving getting in and
[TS]
01:13:55
◼
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out of it like the ownership experience the maintenance experience like what the
[TS]
01:13:59
◼
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car looks like how big it can be where can fit like this
[TS]
01:14:02
◼
►
the places you can innovate with an electric car where you can innovate with
[TS]
01:14:06
◼
►
internal combustion engines you have different constraints and Tesla's doing
[TS]
01:14:08
◼
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that now and that that is the that's what I call them the apple of cars like
[TS]
01:14:12
◼
►
that is what they're bringing it to it and yes also hopefully making the
[TS]
01:14:15
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interior of nature interfacing having integration with your iPhone having you
[TS]
01:14:18
◼
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know like all things you would expect them to do but I think it's the sort of
[TS]
01:14:23
◼
►
total ownership experience that that Apple would be bring to it but I keep
[TS]
01:14:29
◼
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going back to what Apple is making the car you said if this rumor is true
[TS]
01:14:34
◼
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mostly the most likely thing like you do you think they're right about everything
[TS]
01:14:36
◼
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is making a car I have to think like thousand-person seems too small and I
[TS]
01:14:43
◼
►
would think they would have to be something as article about them hiring
[TS]
01:14:45
◼
►
Automotive Engineers carmakers like watching people from different parts of
[TS]
01:14:49
◼
►
the organization like if I just look at these facts what it looks like they're
[TS]
01:14:53
◼
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doing if I say everything is bolstered Journal article is correct is there
[TS]
01:14:57
◼
►
working on something having to do with interfaces inside cars it does not look
[TS]
01:15:00
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to me like they're making a car because this you know if everything is true I
[TS]
01:15:06
◼
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would think you should be hiring way way way way way more mechanical engineers
[TS]
01:15:10
◼
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Automotive Engineers and stuff like that and be much less concerned about like
[TS]
01:15:15
◼
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watching people from the rest of the organization to do like software and
[TS]
01:15:18
◼
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just hiring like it just it just seems like this again unless you're buying
[TS]
01:15:22
◼
►
test laboratory comes to those people at the this rumor the most likely thing
[TS]
01:15:28
◼
►
that everything was insurance articles like out there doing something much more
[TS]
01:15:31
◼
►
significant having to do with the interior cars that's what it looks like
[TS]
01:15:35
◼
►
i think im bored by that too was speaking a boring what if it's something
[TS]
01:15:41
◼
►
even more boring than anything we've discussed like what if they're just
[TS]
01:15:44
◼
►
using their their knowledge of system-on-a-chip and building at a NEC
[TS]
01:15:51
◼
►
you or what if they're building a custom ECU to work with their custom head unit
[TS]
01:15:55
◼
►
two vertically integrated of the business attorneys all the electronics
[TS]
01:16:01
◼
►
and software in a car but it could be any hard candy GM's can be four it
[TS]
01:16:04
◼
►
snowed could be better Bentley who cares and it's a very boring answer which is
[TS]
01:16:09
◼
►
why I don't think it's really Apple style but it's a possibility they've
[TS]
01:16:12
◼
►
gotten pretty good at chip design yeah but like I was going to buy it like it
[TS]
01:16:16
◼
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don't think they wanna be a parts vendor for carmakers like that said to lose
[TS]
01:16:20
◼
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your business like anything anything where you think and Apple then to this
[TS]
01:16:24
◼
►
product or service or technology to all the car makers that is kind of the same
[TS]
01:16:28
◼
►
reason they can to make a TV and Apple technology work with every cable company
[TS]
01:16:34
◼
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and all the TV like the industry does not want that is not liable to come in
[TS]
01:16:38
◼
►
and do what they did the music industry and I'm not going to do that to my
[TS]
01:16:46
◼
►
industry right and they basically did to the cell phone industry to like it was
[TS]
01:16:49
◼
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all about they did the music industry and like damn now Apple has way more
[TS]
01:16:52
◼
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power to every one of them to how to begin the situation and then it was like
[TS]
01:16:57
◼
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the video companies you know TV movies like were not going to let out will do
[TS]
01:17:00
◼
►
what they did to the music companies and they were super resistant and it helped
[TS]
01:17:04
◼
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competitors have areas like that cough we learned our lesson
[TS]
01:17:07
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the people who didn't learn that lesson for the cell phone companies they
[TS]
01:17:10
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weren't paying enough attention like you helped build the record companies yet
[TS]
01:17:13
◼
►
the movies did you scare them like they were you thinking about themselves and I
[TS]
01:17:17
◼
►
became did the same thing actually like how did this happen
[TS]
01:17:21
◼
►
the car makers I would hope would let that if only because of pride and
[TS]
01:17:27
◼
►
stubbornness which is it seems to be very strong in the car business because
[TS]
01:17:31
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►
there are so few car companies in because so many like long story
[TS]
01:17:34
◼
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traditions having to do with families and everything that they do not want an
[TS]
01:17:38
◼
►
outsider coming in and like everybody's got a different users agree that and and
[TS]
01:17:45
◼
►
signal the known anybody coming in tone their business but I don't like it seems
[TS]
01:17:51
◼
►
to me that Apple if it wants to do something having to do with cars and I
[TS]
01:17:56
◼
►
think they seem to be starting in the interior and growing slowly and so
[TS]
01:18:00
◼
►
unless they by Tesla which they totally should because it would be great I don't
[TS]
01:18:04
◼
►
see them making a car thanks a lot for three sponsored this week
[TS]
01:18:08
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cards against humanity fracture and Squarespace and we will see you next
[TS]
01:18:16
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now the show they didn't even mean to begin as it was accidental
[TS]
01:18:23
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accidental john Kasay
[TS]
01:18:31
◼
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because it was accidental and a team article
[TS]
01:19:14
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we didn't even mention that it's shaped like a minivan God can imagine that had
[TS]
01:19:21
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it has to be maybe like maybe it's a compact hatchback of some sort but even
[TS]
01:19:26
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thats kinda just mean that's a play I guess where his remarks well you know I
[TS]
01:19:31
◼
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should cars you can have things like that leaf did look sort of small smart
[TS]
01:19:36
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cars that are owned by like you can end up with a car that is for lack of a
[TS]
01:19:42
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better term dorky looking at it all just about like oh it's a little commuter
[TS]
01:19:45
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cars for transportation purposes and that's what's interesting to me as well
[TS]
01:19:50
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but then I can imagine someone who doesn't know anything about cars seeing
[TS]
01:19:52
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that Tesla Model X and saying it's kind of like a minivan like anything that
[TS]
01:19:57
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doesn't look like you know Ford Crown Victoria from their childhood wouldn't
[TS]
01:20:04
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you wouldn't see defaults SUV rather than minivan if you didn't know any
[TS]
01:20:08
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didn't know anything about cars I would imagine has front looks like an
[TS]
01:20:13
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even-handed like a lot of front overhang because you don't have an engine there
[TS]
01:20:16
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and you can get better passenger packaging like the smart cards look you
[TS]
01:20:20
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know I mean like if you make that a little bit larger and profit up it
[TS]
01:20:23
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doesn't have like a nose that doesn't have a hood
[TS]
01:20:27
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or chrome I don't know that that's of all the the doomsday scenarios them
[TS]
01:20:33
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making some low electric commuter car like a leaf for like it was just so i
[TS]
01:20:38
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understand because that is and I just really already begun a live interview
[TS]
01:20:42
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ride so good I did how did like half of it so far
[TS]
01:20:49
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everyone's raving about that article but if you have read Katie's johnnie I have
[TS]
01:20:54
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booked a lot of that article read like a book report on the Johnny a book which
[TS]
01:20:58
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is not to say it's a bad thing is it's great
[TS]
01:21:00
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like if you haven't read the book does a lot of information and of course the
[TS]
01:21:03
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actual interviews and access and that's the good part of the article a lot of it
[TS]
01:21:06
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I felt like I was waiting for information that I already knew from the
[TS]
01:21:08
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book that's not a slam in the article just why find it difficult to get
[TS]
01:21:12
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through but anyway at one point johnnie I have my side of the window of his
[TS]
01:21:15
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Bentley the Toyota Echo next doing complaints of the styling is terrible so
[TS]
01:21:19
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I don't think it's beyond the realm of possibility dead Apple would be
[TS]
01:21:28
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interested in designing a car and that it would be a dorky car like this is a
[TS]
01:21:32
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dark like small you know commuter car for people who don't need to go long
[TS]
01:21:39
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distances and owning a so much better for people who never even want to own a
[TS]
01:21:43
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only this is so much unlike on your car that it will be great for you and you
[TS]
01:21:46
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they would never do that it accused the board of Ferrari and you know Jony ive
[TS]
01:21:50
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has Aston Martins and like they like great cool cars but johnnie I was
[TS]
01:21:55
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looking to stay and play the echo not because I think he thinks this Art Deco
[TS]
01:21:58
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like the idea of a small economical cars terrible but just because he thought it
[TS]
01:22:01
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wasn't designed in his mind is like I could do a little car that's much better
[TS]
01:22:05
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than he was also picking on somebody down i mean Toyota has not made an
[TS]
01:22:09
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attractive since at least the nineties if not earlier but was in a super-g at
[TS]
01:22:14
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all papi was all done in 10 somebody really likes this is one that barely
[TS]
01:22:18
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remember the original Nexus S II coupe interesting designed really the Lexus CT
[TS]
01:22:25
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about the convertible hardtop original IC you guys maybe don't look at it that
[TS]
01:22:32
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you like that like super old
[TS]
01:22:35
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are you gotta go back in time like 11 2001 Lexus came out of the company they
[TS]
01:22:39
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have one that say they have a picture here of 93292 to the sc300 sc400
[TS]
01:22:46
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looks kinda like an integrity Miata had a baby and this is like to know what
[TS]
01:22:50
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came out i mean but compared like this is comparatively much tighter like as in
[TS]
01:22:56
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the skin is stretched must I drove this car that this is the innovative thing
[TS]
01:23:00
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about this is not like it but i'm looking back a bit like wow look how
[TS]
01:23:04
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smoothing curb the front and back are like this before cars became water
[TS]
01:23:08
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balloons but this is ever reading a story about this that one of the design
[TS]
01:23:14
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inspirations for the styling of his car was literally taking a water balloon
[TS]
01:23:18
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squeezing it and seeing sweeping with your hands seeing the different shapes
[TS]
01:23:22
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that is the reason to but compared this to like current actual water balloon
[TS]
01:23:27
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cars and this looks like a sporty and smelt and just I'm not sure I agree with
[TS]
01:23:33
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you on how good this is Marco this is not a very attractive card all it's a
[TS]
01:23:38
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little bit dated but at the time it came out it was a very refined and stylish
[TS]
01:23:43
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and it was a distinctive it didn't look like a Mercedes or BMW unlike for
[TS]
01:23:47
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example the s400 which was like you know the poor man's Mercedes literally only
[TS]
01:23:51
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ten times more reliable quieter but it was it was like this in the original G S
[TS]
01:23:57
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actually had some distinctive styling cues were you could say this is like you
[TS]
01:24:01
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know the current line alexis is also investing to start using our styling is
[TS]
01:24:06
◼
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a big giant ugly bow-tie mouth Acura I i would really say like like this year the
[TS]
01:24:12
◼
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last couple years have really not been kind to most car design we've had some
[TS]
01:24:17
◼
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really really bad it recently I really like the new court and I like the new
[TS]
01:24:23
◼
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five series to happen to be two of our cars but I think the styling of those
[TS]
01:24:26
◼
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cars took a definite turn for the better beat the previous generation with but
[TS]
01:24:30
◼
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ugly in the previous generation five was not good
[TS]
01:24:33
◼
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yeah I agree with those actually but you can look around the industry you can see
[TS]
01:24:36
◼
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a lot of things get sticky seem to keeping workers like for example
[TS]
01:24:41
◼
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everything Acura makes every Acura every Lexus some BMW's if I can say I really
[TS]
01:24:48
◼
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don't like the new m3 styling as we've just as we talk about this collapse I
[TS]
01:24:52
◼
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don't like that at all I don't like a cure i think is a little bit of an
[TS]
01:24:56
◼
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upswing is the head they had a really serious unfortunate be care and there I
[TS]
01:25:01
◼
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think they're trying to come out of that like the MDX like the low point just
[TS]
01:25:06
◼
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terror acts whatever that thing like I think they're starting to come out of it
[TS]
01:25:11
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I think when they emerged that merge their high incidence back together into
[TS]
01:25:15
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whatever it is they are on the TSX NRL became the same that is a
[TS]
01:25:20
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rationalization and the styling of that car is not entirely hideous and really
[TS]
01:25:25
◼
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DRL wasn't entirely it is often a weird direction I think that you could try to
[TS]
01:25:30
◼
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come back like BMW went off in a direction to in there trying to gather
[TS]
01:25:34
◼
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it back but you know that the new 3 series starting off in a way direction
[TS]
01:25:39
◼
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55 was the baby the peak comeback period and we'll see what the next five looks
[TS]
01:25:44
◼
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like to see if it gets better or worse the Maximus terrible these days don't
[TS]
01:25:50
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even look at the maximum are just don't look all my god I heard it was getting
[TS]
01:25:54
◼
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better as it had some dark times but it is just getting worse I missed I miss
[TS]
01:25:58
◼
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the 40 S E 96 Maxima was it wasn't it was an incredibly attractive but it was
[TS]
01:26:05
◼
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it was at least neutral saying this is the new one oh boy she's what they do
[TS]
01:26:11
◼
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and what is wrong with Nissan what a shame the maximum was so good at it lost
[TS]
01:26:16
◼
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its way suppose severely Nissan had some interesting things like the when the
[TS]
01:26:21
◼
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Altima to the wraparound taillights like I was going a little bit too far but at
[TS]
01:26:25
◼
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least it was interesting and I think the maximum like one or two generations ago
[TS]
01:26:30
◼
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also had some interesting features it was stopped on a puffy in the right
[TS]
01:26:34
◼
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direction in the majors lost generation
[TS]
01:26:38
◼
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I miss neutral the ultimate pretty rough these days to thinking car market is not
[TS]
01:26:46
◼
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that welcoming as of late you're really that's a that's compelling these days
[TS]
01:26:53
◼
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well I think I think the move to electric is interesting you know it's
[TS]
01:26:56
◼
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still it's still pretty limited and expensive but I think that that's like
[TS]
01:27:02
◼
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you it's similar to move to SSDs and computers like that is that's clearly
[TS]
01:27:07
◼
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the way forward
[TS]
01:27:08
◼
►
eventually obviously it's gonna move more slowly than the city transition but
[TS]
01:27:13
◼
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turns out gas engines are good enough for so many things and way better it's
[TS]
01:27:20
◼
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at certain other things that like it's gonna it's gonna be a long time before
[TS]
01:27:24
◼
►
gas engines are in the minority but I i think i think the electric cars are
[TS]
01:27:30
◼
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going to be where we are looking for excitement and whether you know maybe
[TS]
01:27:34
◼
►
that's why Apple wants to be a part of it if they do who knows but you know
[TS]
01:27:37
◼
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clearly from from people who who have driven them are from people who own them
[TS]
01:27:41
◼
►
there are a lot of compelling differences to them there still are
[TS]
01:27:46
◼
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downsides but we'll get there
[TS]
01:27:49
◼
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2015 Maxima I was thinking I was thinking of the 2014 12051 holy cow it
[TS]
01:27:57
◼
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even worse I'm speechless
[TS]
01:28:04
◼
►
since last time when I first saw the rear end to the c7 Corvette like this
[TS]
01:28:09
◼
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the last time I felt this way what is that may be at the concept I i just then
[TS]
01:28:22
◼
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search for Nissan Maxima 2015 just the concept of a little bit better but like
[TS]
01:28:27
◼
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yeah this is this is not a shipping car but if it was that would be a big
[TS]
01:28:32
◼
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mistake
[TS]
01:28:33
◼
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think that it's not an attractive vehicle at least it would be different I
[TS]
01:28:37
◼
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mean like you could you describe this one as polarizing whereas the regular
[TS]
01:28:42
◼
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max but you can just described as mediocre to bad you know this polarizing
[TS]
01:28:47
◼
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somebody will love this
[TS]
01:28:49
◼
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you know people with bad taste probably but somebody will love this
[TS]
01:28:52
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where the current maximum nobody can love it that's what I was thinking of
[TS]
01:28:55
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the current when we're like that design with a little little corner cut out of
[TS]
01:28:59
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the headlights the first time they did that was interesting but now it looks
[TS]
01:29:04
◼
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like a mistake it is look it looks like somebody like somebody just screwed up
[TS]
01:29:09
◼
►
while dragging others design and 3d modeling software everybody Google 404
[TS]
01:29:14
◼
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2014 to cleanse your palate this guy did the Maxima was at the end of the really
[TS]
01:29:21
◼
►
sappy Super Bowl commercial from this year the one where the dads race car
[TS]
01:29:25
◼
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driver and and he liked picks us up from school or something like that where they
[TS]
01:29:30
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►
killed children to advertise and I said sappy not stupid anyway the dad like
[TS]
01:29:36
◼
►
picks up the kids after he's missed his entire childhood but he picks up a new
[TS]
01:29:40
◼
►
Maximus all's forgiven I put the link in the chat about one minute 16 seconds
[TS]
01:29:45
◼
►
give or take a little bit with this i'm looking at the 2014 Honda Accord to
[TS]
01:29:49
◼
►
cleanse my palate and you're ready to dig them out because it just looks
[TS]
01:29:52
◼
►
completely forgettable like a hybrid of looking at the alexa.com it's just it's
[TS]
01:30:02
◼
►
just like it's just incredibly bland it even in in that light silver color that
[TS]
01:30:06
◼
►
all incredibly bland cars in the last decade have been landed his distinctive
[TS]
01:30:10
◼
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it is not on bloody attractive has nice wheels I really like a sheet metal is
[TS]
01:30:18
◼
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stuck to the car
[TS]
01:30:20
◼
►
yes I yeah I will I will give you that point and it is a car shaped car yes wow
[TS]
01:30:26
◼
►
it's not shaped like a snail or a poop our standards are pretty low here this
[TS]
01:30:30
◼
►
is this is this is what made you look at the maximal what does that shape like
[TS]
01:30:34
◼
►
not a car that is the epitome of water balloon design I actually do not think
[TS]
01:30:39
◼
►
the Accord is very good looking to be honest with you you don't really need
[TS]
01:30:42
◼
►
that spoiler lip on the back to keep the wheels on the ground really fast does
[TS]
01:30:46
◼
►
down for so that I think the rear end is not great but it's better than past the
[TS]
01:30:53
◼
►
courts but I really like the front of it and even just a little bit too much
[TS]
01:30:56
◼
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chrome on the front just look at all the other hand is that are trying to use the
[TS]
01:31:00
◼
►
same day
[TS]
01:31:01
◼
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sign language and how gross they are and this is the one car that got this design
[TS]
01:31:04
◼
►
language to be attractive this looks no different to me than what's the big
[TS]
01:31:10
◼
►
Toyota Camry this is so different go actually look at a camera camera now
[TS]
01:31:14
◼
►
Camry you will see their money to see them in person it's not a record
[TS]
01:31:20
◼
►
rectilinear headlights look at the camera now and it looks the exact same
[TS]
01:31:25
◼
►
it might just not I would say the Accord looks better I would see the difference
[TS]
01:31:30
◼
►
is pretty small thank you I would agree with that more know how a giant fish
[TS]
01:31:34
◼
►
mouth looks like it's just the camera has nothing going for it
[TS]
01:31:39
◼
►
know it has no distinction to its design is just a series of little details
[TS]
01:31:44
◼
►
tacked onto squishy shape I would say the same thing is true the according to
[TS]
01:31:49
◼
►
look like there's not a lot going on here there's it is a very like like it
[TS]
01:31:54
◼
►
if you think about what what would be the dictionary definition of a car would
[TS]
01:31:57
◼
►
have a picture of this next to it if you if you if you like those pictures where
[TS]
01:32:01
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the average every human face and then the most average would not be the
[TS]
01:32:07
◼
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averages is different
[TS]
01:32:08
◼
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averaged together like the Camry and the maximum they do you do not get the
[TS]
01:32:12
◼
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Accord is not the average it may have been the average of a bunch of cars like
[TS]
01:32:16
◼
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a decade ago but it is it is off the beaten path of car makers now has
[TS]
01:32:21
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attractive and classy I would say classy and is not does not embarrass itself in
[TS]
01:32:26
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the way that the only cars do is it just disappears it just blends right into
[TS]
01:32:30
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whatever I don't think it disappears I think I think being classy in this way
[TS]
01:32:33
◼
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doesn't disappear in the same way that like that Casey's beloved 5 series like
[TS]
01:32:38
◼
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Moses boring just gonna blends into the background looks like our young thing
[TS]
01:32:41
◼
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distinguishes this girl okay otherwise it's just a car shape car remember when
[TS]
01:32:45
◼
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all the BMW's bra like the same shape just came in different sizes
[TS]
01:32:48
◼
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not that different from now honestly it is now but they all have these boulders
[TS]
01:32:52
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in triples and flanges all over them and they all have different rules in place
[TS]
01:32:56
◼
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to start when they were all the same the complaint was it's too boring it doesn't
[TS]
01:33:01
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doesn't have the excitement of you know I'm gonna spend much money a car to look
[TS]
01:33:06
◼
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more exciting I just don't want to look like the same car in three sizes and
[TS]
01:33:09
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super boring but I think that's a you know having restraint in being sort of a
[TS]
01:33:15
◼
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classic car that the places where it decides to emphasize its practices in
[TS]
01:33:20
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the small details but the overall shape is very just simple and non showing I
[TS]
01:33:26
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think it's perfectly well we're going to get screwed up with the back because the
[TS]
01:33:28
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taillights are particularly nice looking but the overall shape of the car i think
[TS]
01:33:33
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is very pleased to see your definition of classy to me what you're describing
[TS]
01:33:36
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is the e39 m5 when I think boring an unremarkable I think of pretty much any
[TS]
01:33:42
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accord that's ever been never a good example is the front air dam like the
[TS]
01:33:47
◼
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big plastic front bumper thing we ever gonna call that so many carmakers
[TS]
01:33:50
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including I think most BMWs these days just go nuts with that thing and mess it
[TS]
01:33:55
◼
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up with BMW's your right is that not talked about this a million times the
[TS]
01:34:01
◼
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non M Sport front and front air dam on a regular BMW's like a little slit and it
[TS]
01:34:06
◼
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looks awful it looks terrible most of the reason I insisted on getting myself
[TS]
01:34:10
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msport 335 was not because of anything else like it doesn't really go any
[TS]
01:34:16
◼
►
faster doesn't handle any better cuz I've next drive it was strictly for that
[TS]
01:34:19
◼
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air dam because it actually looks good I think most of the things try to make
[TS]
01:34:24
◼
►
every you I get his giant jet in take some big scoops and flanges and thinks
[TS]
01:34:28
◼
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poking out of it and that's why I think the import smart ones look worse than
[TS]
01:34:31
◼
►
the other ones
[TS]
01:34:32
◼
►
or at least more gaudy and just look at that look at the big front piece of
[TS]
01:34:37
◼
►
plastic on the court it is restrained it does not to call attention to itself it
[TS]
01:34:42
◼
►
completes the shape of the car with maybe a little bit of a smarty
[TS]
01:34:47
◼
►
pretensions of like sticking out of the bottom rim little bit and with a little
[TS]
01:34:50
◼
►
tiny chrome accent but it does not just compared to the same part on an m3
[TS]
01:34:56
◼
►
current generation m3 which is like screams at you that I'm a transformer
[TS]
01:34:59
◼
►
well but you're just you're making our point which is like the accord
[TS]
01:35:03
◼
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looks like it looks average and forgettable it is like it doesn't jump
[TS]
01:35:07
◼
►
out at you know none of none of the designed just comes out and says look at
[TS]
01:35:11
◼
►
me I'm i'ma huge design flaw it just the whole car just looks like an average
[TS]
01:35:17
◼
►
completely forgettable car averaged car doesn't have those wheels and I would
[TS]
01:35:20
◼
►
say an average guy doesn't have led highlights in the headlights and you
[TS]
01:35:26
◼
►
know looking looking restrained I think it does make that again compared to the
[TS]
01:35:29
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►
Avalon which looks like a giant cheese grater fish grill flying through the air
[TS]
01:35:32
◼
►
hose on it like that is what the average is not this this is the average car like
[TS]
01:35:40
◼
►
that the ultimate is the average car that Maximas the average car camera is
[TS]
01:35:45
◼
►
the average car did not look like to compare that they just basically a room
[TS]
01:35:48
◼
►
with the Accord and said well you know he calls himself in the bad way and if
[TS]
01:35:52
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you averaged a bunch of cars together and think they look more like the app
[TS]
01:35:55
◼
►
London like all my god the Avalon is ridiculous what is that that's the
[TS]
01:36:00
◼
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current that's like the Camry with little like this is uglier than the
[TS]
01:36:05
◼
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maximum concept exactly like that's what the average car looks like now and look
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01:36:09
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at the well to go look at the camera
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01:36:13
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yeah you're right that that front air dam is the kind of front air dam that I
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01:36:17
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like the beginning whole taken way too far
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01:36:21
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entirely too far out on top of it as an ugly ugly chrome nose and it got me
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01:36:25
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shape in headlights hanging off the corners in the fog lights are all
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01:36:28
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Michigan we agree about this is that I'm using blown away by buy this car
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01:36:34
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by the Avalon like I i rented an Avalon a couple years ago on a trip and it was
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01:36:40
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it was a pretty reasonable Carly it was huge and and totally marshmallow ailich
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you couldn't feel or do anything but it was overall a respectable choice like it
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01:36:49
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looked average it was black it was you know low-key it was pretty fast given
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01:36:53
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what it was and it was it was comfortable and it was fine it was it
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01:36:58
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was perfectly fine choice this my god I mean look at the goal is now go look at
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01:37:04
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the camera is pasted that is a look at the front piece of plastic on this
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01:37:09
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camera and look at the shape of the headline look at how to shape of the
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01:37:11
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headlights just have no conviction like and keep the Accord open another Windows
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01:37:16
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you keep looking back from one to the other
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01:37:18
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look at the rink in front of the camera all Camry and accord that basically the
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01:37:21
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same are you kidding me look at that way I didn't say they basically look the
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01:37:25
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same I did you see them both in front of you do you understand the card is very
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01:37:31
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different and if you average police cars together they wouldn't like that and
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01:37:34
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again throw and throw in the Altima throw in this this camera looks like
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01:37:38
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it's been an accident doesn't like the way it has a good like half fog lights
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01:37:45
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like on the side and in the whole front the whole front grille is like weirdly
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01:37:49
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shaped and black it looks like it was it was an accident and has been half
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01:37:53
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prepared and they haven't painted the new park see a look at the hood look at
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01:37:57
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the hood cut lines even look at the shape of the headlights look at the hood
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01:38:00
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cut lines look at look at the the lack of confidence in the chrome like it's
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01:38:04
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going across the things for the logo is just nothing and I think the only other
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01:38:11
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car company boring car company that has cars that have to styling that is not
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01:38:16
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embarrassing it uses Mazda mazda6 again did not look like other cars is
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01:38:21
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interesting as a family resemblance and has some interesting but it has has sort
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01:38:26
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of the courage of his convictions it says conviction right in the marketing
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01:38:29
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title conviction creativity courage this is what changes the game the first part
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01:38:34
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of the pics and has a 2007 Mazda 6 which i think is a very pretty car for the
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01:38:40
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time it
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01:38:41
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has less conviction that it has the kind of large front air dam that I like then
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01:38:47
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the generation after hers which started like 2008 2009 there was one or two
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01:38:52
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generations actually that were just terrible but I agree with you that the
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01:38:56
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brand new mazda6 maybe you're too old now is also very pretty and i also
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01:39:00
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really really like it and I don't like the styling as much as the accord but
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01:39:04
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you can't say that it looks like I think they've made it worse than when I just
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01:39:08
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paid it actually looks worse than the original generations but like it has
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01:39:10
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kind of shoulders and hips and its headlights have a purposeful distinct
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01:39:15
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shape same thing with its head cut lines everything about it is not like I hate
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01:39:19
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cars where it looks like the mold of the car out of clay and then someone else
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01:39:23
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came later and cut out where the hood would be even beyond the current BMW 3
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01:39:28
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is with that the hood corners that end on the right and left that just by the
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01:39:31
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by the headlights like it looks like you made a car shape it was a good car shape
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01:39:35
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before you put where you cut out for the hood makes it less attractive not
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01:39:40
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integrated into the shape it's just that you took a laser images that you watch
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01:39:48
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that I video someone sent us an I watched two seconds of it I didn't have
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01:39:52
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a chance you should because first of all make Marco never buy this car which may
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01:39:55
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be good because we think we shouldn't he shouldn't buy this car so stop them from
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01:39:58
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so far I think I shouldn't buy this car so you need to any convincing the watch
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01:40:03
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I wish I never been denied because it is it is not a four-door sedan ultimately I
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01:40:12
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really just wanna four-door sedan and I'm very happy with the one you know
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01:40:17
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some of the chairman said to be in WI it's going to test anxiety test lives
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01:40:20
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with the exception of perhaps the stupid orientals is a actual real regular car
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01:40:26
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like use it everyday nothing about it is weird you can open and close all the
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01:40:29
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doors simply has weird or as well you can open and close all the different
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01:40:33
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truck catches you get in and get out of it has everything about it is just the
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01:40:38
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car drivers the aids like it's kind of a work of art
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01:40:42
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kind of kind of a a statement about something also kind of works as a car
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01:40:48
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you're careful alright so so let's let's take on the big guns now I don't think
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01:40:53
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the Tesla Model S is that
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01:40:55
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active it's not that the front of the front of the best things come out but
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01:41:00
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the overall shape is pretty decent I would say that the Model S looks like it
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01:41:04
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it looks extremely blobby
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01:41:07
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it looks like all the personalities been sanded off I don't like the light design
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01:41:11
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I don't like the front or the back design or the side design and I think
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01:41:15
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and I've seen a number of them in person and and I don't think they use very high
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01:41:20
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quality paint I've never split the black doesn't look very good looks boring like
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01:41:26
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you can look at certain cars like I would get blacks you can look at certain
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01:41:29
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cars you can see like certain blacks are better looking than others and test
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01:41:34
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light pink has a pretty crappy one and like it doesn't it doesn't look like its
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01:41:38
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price at all and for a car that is interesting and revolutionary I think it
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01:41:44
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should look a little more like that and doesn't that's test those weeks by the
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01:41:48
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Interior the same as well the materials of the Interior the comp supposedly in
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01:41:52
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the new models there's an option for much better seats but like the interior
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01:41:55
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of the materials that the comfort padding on the seeds like it just like
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01:42:01
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sitting outside of it you know the pain quality the detailing it seems like a
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01:42:06
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lower class then it should be I think the overall shape is actually pretty
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01:42:10
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good actually kind of interesting and muscular but it like the front and rear
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01:42:13
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and treatments do not do justice to the overall shape which is not bad like you
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01:42:18
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blend overall the headlights and taillights and got rid of that grow on
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01:42:22
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the front and just look like the car it looks in that regard think it does look
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01:42:27
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like an expensive car in the shape because most cars again maybe the
[TS]
01:42:31
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exception of like the mazda6 don't look sort of that that must give her and
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01:42:37
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purposeful especially car with as much interior of the model assets like it
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01:42:40
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doesn't look like
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01:42:42
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big giant crossover SUV thing that's lowered down but I mean
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01:42:47
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consider a game before a Tesla Roadster is flat out ugly like it was not an
[TS]
01:42:51
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attractive looking car all visitors to the shape of it was awkward and weird
[TS]
01:42:54
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and everything about it don't think that's true I thought was a decent
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01:42:58
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looking car meet granted it was basically just a lotus but I didn't
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01:43:01
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think it was a bad way better on that same frame than the Model S has
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01:43:06
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something to recommended it sort of defines a test look I don't particularly
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01:43:09
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good test look as bad attractive but I do like the overall shape of the card I
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01:43:13
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do think the shape looks little bit expensive but yet a detailing you can
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01:43:16
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get a yacht floor yeah there's an option for a yacht floor I think they are
[TS]
01:43:22
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cranking up here is a super duper famous telling me about the new model
[TS]
01:43:27
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got to drive one dealership gave him on when his was in the service of get drive
[TS]
01:43:32
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one of the new fast ones and everything and talked about the new options I think
[TS]
01:43:35
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like they realized their weaknesses are like people spend too much money on the
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01:43:38
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card they want the interior to feel better than $30,000 $35,000 B&W cloth
[TS]
01:43:44
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seats that are used to do in in European non-us
[TS]
01:43:51
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and in the problem has always had a lot they've always compared themselves in
[TS]
01:43:55
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justifying their their high price they've always said well if you compare
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01:43:59
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us to like a Mercedes S Class which is what we're comfortable to contest right
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01:44:04
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if you compare the interior quality to other like the set to a seven series and
[TS]
01:44:09
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has class or the amenities or the amenities you know the Lexus Scion Lexus
[TS]
01:44:13
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is like if you compare to any of the very high ends large sedans it doesn't
[TS]
01:44:19
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quite match at least it hasn't in the past maybe I haven't seen it yet but the
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01:44:23
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test level take that class off the line and a day
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01:44:26
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and so like so you can kind of start selling it is like in the same way the
[TS]
01:44:31
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you don't expect like you know and our DRS Porsche gt3 you know the interior is
[TS]
01:44:37
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gonna be like strip down and bear like that's part of the aesthetic of the car
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01:44:41
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like you're not in like in some ways Tessa kind of unintentionally has that
[TS]
01:44:45
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going for it like we don't intend to make a stripped-down always thought
[TS]
01:44:47
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maybe in the first model like the interior was like the patent was so then
[TS]
01:44:51
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the seating area just because they wanted to say boy and like this big
[TS]
01:44:53
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luxurious cushy seats like you have your car margo there were a lot and so if
[TS]
01:44:57
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you're trying to cut down and wait you're gonna give it a little bit
[TS]
01:45:00
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cheaper seats that's why I think the good news is there an option and I
[TS]
01:45:02
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wonder how much more they way than the other stuff but if you know if your
[TS]
01:45:07
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gonna go with that thing at least you have performance today still way the
[TS]
01:45:11
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time and change direction that well but like it does it does add that superflat
[TS]
01:45:16
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cornering attitude that feels weird and you know it's super fast and quiet and
[TS]
01:45:21
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actually a fun electric car to drive by all accounts I gotta drive 1 I'm tired
[TS]
01:45:27
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of guessing how much fun it is I think he will find it to be super heavy and
[TS]
01:45:31
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corner strangely flat and be really fast in a straight line that's it is very
[TS]
01:45:35
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likely that I'm gonna hit the lack of knobs and buttons have not driven one
[TS]
01:45:39
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but I have been driven in one and even just being a passenger I was just
[TS]
01:45:42
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immediately apparent like I did not like I went in expecting to be able to really
[TS]
01:45:46
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know didn't think about it whatever how flat is it connery like strangely so
[TS]
01:45:52
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startling without having you know stiff suspension where you feel every bump
[TS]
01:45:55
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because this humongous weight as a run the bottom of the bottom of the car and
[TS]
01:46:01
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then did I feel that the car felt heavy I can tell that as a passenger that I
[TS]
01:46:05
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just know it is no wonder how many people are actually listen to this call
[TS]
01:46:10
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is neutral at people can take it the whole show is neutral this is this is
[TS]
01:46:14
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mostly staying at yeah it's not our fault they first and yeah we had to do
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01:46:20
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this it was an accidental car podcast
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