17: Can`t Innovate Anymore

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0:00:11hey guys sorry for the shaky audio for the first five minutes of this we were

0:00:17recording onto a dying hard drive and in five minutes later we fixed it so hang

0:00:21in there and it gets better

0:00:22special thanks to Matt Coughlin is required in their in their awesome

0:00:26podcast studio here in sunny windy San Francisco yes

0:00:30I sound the same sex there could you send any sexier John I mean let's be

0:00:37honest about one out there so stuff happened today

0:00:43is the keynote had an incredible mood and energy to it that I think I think it

0:00:51started out first with 10 and you could tell that his energy was up very

0:00:55positive

0:00:56he was the most aggressive towards competitors and rigid very lively very

0:01:02energetic and general and you could tell all the pretty all the presenters kind

0:01:07of they went very quickly

0:01:10piece was very fast it almost felt rushed for Kim Kim I didn't think it was

0:01:14weird that they started with that video like I know that I think they'll

0:01:17probably start with videos before but that video opening made me think like

0:01:22something because it wasn't like it

0:01:24about a specific product or anything like that it was about philosophy of the

0:01:29company and little bearing balls like you assumed it was previewing kind of

0:01:33the athletics team of Iowa Sen which turned out kinda sorta

0:01:37and the guys came out race cars near like what we have to talk about that it

0:01:43seemed like you know when when the car is thought ok this is kind of early to

0:01:47bring out third-party demo but maybe this is something

0:01:51to something call me maybe they bought this company or they were integrating

0:01:55its technology somehow into iOS to create some kind of cool stuff and then

0:02:00it just turned out to be this kind of weird demo killed that any

0:02:04to the thing and it's kind of been that was the beginning it was like oh this

0:02:07big bang into a movie and then his car guys you like

0:02:11and then it started going again and then after like you thinking back what those

0:02:15guys but the car not the cars weren't cool does it look

0:02:18tell me tell me tell me how that fit into the rest of the presentation

0:02:23running why was that there was not part of the things you were looking for me

0:02:26because I'm an open ok I just just there

0:02:31a very strange but other than that I mean I thought especially really I think

0:02:35the star today was craig Venter it that are really really think you know he you

0:02:40know everyone knew he had shaky presentation a few years ago and he's

0:02:43gotten better

0:02:44then he is just rock-solid now and he he had the best energy he had great banter

0:02:50like when he went off script for a few words in a sentence here and there he

0:02:53was solid and the secret to going off

0:02:57know maybe those were asked to do it well we're not supposed to know which

0:03:01parts your ad libbing which parts ramsey the weaker presenters like the guy

0:03:04earlier in India session although talking about the joke he didn't get a

0:03:09picture of it

0:03:10my boss like her stride and you could tell he was pretty clear you could tell

0:03:14he and rear the secret is making us not be able to tell ya with Craig Christ

0:03:19presentation when his hand was shaking on the mouse and he's having trouble

0:03:21doing the gestures like two years ago

0:03:23even that presentation probably wasn't that bad if you just watched him but the

0:03:28fact they gave you the close of hand you realize oh god this guy's that never

0:03:31seen for all we know he was that nervous this time too but we couldn't tell and

0:03:34so now it's like you can't even think back

0:03:36just shaking my now it's hard to imagine that his hands maybe they were shaking

0:03:39but you could not tell he was just sailing and just punch punch punch all

0:03:45the all the competitors just will not only other competitors they were

0:03:48punching themselves

0:03:49yourself right there were sooo many attacks are back and attacks on on Steam

0:03:58or design and linen and leather like was the joke about

0:04:02the green felt to hold the screen and you know it's kind of like when

0:04:09Microsoft with slam like the previous version of windows cracked version

0:04:13Windows is great and usually you don't see

0:04:16Apple CEO Steve Jobs they were like we here's ISX ISX great and we love iOS 6

0:04:21and then and then he tells you how great our seven hits but here they were kinda

0:04:24like here's iOS 6 without saying so much and that was

0:04:28headline their green felt it was gross and Mike and that's weird for Apple and

0:04:33is very weak it seemed like they were listening to everything that we work

0:04:38that we were complaining about for all these years they will listen

0:04:42with us and and I mean right exactly you know I don't know if it was a good guy

0:04:51forced or not but but nobody knows that really but I

0:04:56we've really a very surprisingly bold energy from the presenters and from what

0:05:01they showed us you know I think it's it's clear that especially with tim tim

0:05:06was really on fire

0:05:07about

0:05:08against Android and I think this was you know tim's

0:05:13obviously the kind of guy like he'll he'll sit back and wait until something

0:05:16really great to say and you know he's patient is that you could tell him he

0:05:22will sit back and wait let the press rate them through the calls for six

0:05:25months I have not doing anything and then come out and just have like this

0:05:29which is just packed full of awesome stuff back we are back what the hell are

0:05:37you talking about that yeah so what I was saying was that I found it very

0:05:42interesting that you know he's a southern guy which is not a bad thing at

0:05:47all he's very deliberate when he talks is very slow when he talks and not a bad

0:05:51way just eat he wants to make sure he says what he wants to say and so today

0:05:55he and every other presenter that that we saw seemed very rushed they were they

0:06:00were trying to get through things not rushed am nervous just rushed we have a

0:06:03lot to cover and that and I took a few notes on with this barbaric pen and

0:06:08paper that I have and I was 40 down was that oh man jim is in a hurry and if tim

0:06:13is in a hurry we must be in for one heck of a show and I i feel like we got a

0:06:18heck of a show part of it could have been timing to some uncommon that our

0:06:21members you with it like they came in almost exactly two hours and the other

0:06:25part of his I think that it's like Hollywood action movie where there

0:06:29there's not they're not trying to rush to the content so much that they don't

0:06:31want you to get bored ever again with the exception of the cars like the

0:06:37second you know they don't dwell on something for too long I think a lot of

0:06:40a lot of Steve Jobs presentations he would be enamored with some particular

0:06:43feature whether it's like how Windows minimized the doc or like some feature

0:06:47an application and a certain point steve is more fascinated with it then the rest

0:06:51of the audience's ok we get it we know what's going on the next thing in this

0:06:54one there was none of that they would show your future you be wowed by the

0:06:57move on to the next one like just to get moving no and contrast this to the one

0:07:02last year we hit where he had that interlude section but the video with

0:07:05that with the blind person navigating where he was the video itself was kind

0:07:09of slowly paced and he came on before I talked with a lot of pauses and a lot of

0:07:12tempting of the hands and doing all that are never did steve Jobs was very slow

0:07:16and deliberate where he wanted to have like a break now it's like we have time

0:07:19to break through got stuff to show our competitors to punch in the face of our

0:07:22cells to punch in the face logo yeah it was non stop with the exception of that

0:07:28we work our demo like the rest of it was just rock-solid there was never a point

0:07:32where I was bored there is never a point in me

0:07:35maybe maybe Apple retail is everyone assumes that the palate cleanser yeah I

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0:09:46great great great service all right back to the show i think you know they're

0:09:52there was the OS 10 thing which johnnie before I don't wanna spend too much time

0:09:57on what do you think of the name I don't think I like the time I thought the name

0:10:02was absolutely absurd I don't like that its plural and I understand that the

0:10:06place name and it's talking about the I guess is talking about the waves that

0:10:09are there but it you know I don't name whatever the name is the name I don't

0:10:14like a lot of the cat names too I can think of lots of other interesting

0:10:18California place names but I assume they're not going to use any names that

0:10:22are non California man recognized I don't expect in Sacramento and Los

0:10:28Angeles or San Francisco or any other cities that an East Coaster good name

0:10:31it's going to be places that we can't think of the name so I but I do really

0:10:36like the big wave logo and like the little skinny acts even though none of

0:10:40those athletic athletic seem to be reflected in the Oasis yes seems like

0:10:45they they did dramatically changed iOS aesthetics but the OS 10 aesthetics look

0:10:48pretty much the same but the exception of the maps app and the iBooks app which

0:10:52have weird Iowa seven looking icons in that look out of place on the middle doc

0:10:56txt stuff so now are you going to continue to do reviews because everyone

0:11:03as soon as this happened anyone around us was asking are you still gonna do it

0:11:07because they're not big cats anymore oh my goodness is the world coming to an

0:11:10end is asking me to last 11 starts to the next 10 I don't know I was looking

0:11:15for an end to the cats as a place to put a cap on it but now that the end is calm

0:11:19I start thinking that I like having done all the big cats so now I feel like

0:11:24stopping all the big cat releases and there is little something about 10:10

0:11:29even though this is technically attends release because we started from zero

0:11:32when 1010 comes may I don't know I like I'll stop of I have to stop eventually

0:11:38right I don't know when that's going to be but it's not going to be now I'm

0:11:41going to review this one just like the release date is what I wanted they said

0:11:44the fall I feel like I will have time to do it does not look like it's a big

0:11:47release I think the review will be shorter this does look like a snow

0:11:51leopard release because aside from them enhancing couple of applications in

0:11:55interesting ways in enhancing notifications and things like that

0:11:57at a lot of the stuff they talked about with internal stuff and that's good I

0:12:01get that it comes up but it also means I don't think that you know how many

0:12:05screenshots do you have a memory compression probably know how much time

0:12:09John Siracusa spend writing up all these little internal foibles and bits and so

0:12:13on

0:12:13it depends on how much information I can get about them because like there's not

0:12:17going to be a section on their implementation of memory compression

0:12:19right and so like how do I extract information super technical details

0:12:25about it other than to simply explaining it to people who don't know what it is

0:12:28in a reasonable way that expands out somewhat but I don't know how much do I

0:12:32get into because it's not anything it's not a developer feature that are going

0:12:35to spend time at WTC explaining the developing just think they're gonna

0:12:38explain are like how to make your appt more memory more battery efficient and

0:12:44the app nap things like things that interact with your application they will

0:12:47probably spend a long time explaining how those things work and I'll be able

0:12:51to expand on those but some of the stuff that was in the keynote like all the

0:12:56anger and hear about it is but was in the keynote and what's it like this PDS

0:12:59like they published a PDF just technical details but not really and that's the

0:13:03last of those things right and then just prefer putting all use that thing and

0:13:06say look like they say is it better whatever and you know the last minute

0:13:10they're gonna play new theme screenshots that's that would be that would be

0:13:16terrible so I should say that the three of us together in the keynote and I feel

0:13:20like there were there was a moment in which it was clear that they were about

0:13:25to announce the release date and I could feel all of the stress and anxiety and

0:13:31tension in the air from from my friend John to my left cuz you were a little

0:13:36nervous I was like that last year and the year before too and but the

0:13:39difference was coming in I think both players coming in a thousands of words

0:13:43written already coming in to watc because they had done like the

0:13:46super-secret preview and development this was like total radio silence so

0:13:50that was kind of help lamar respect that they can't really say we haven't even

0:13:53seen it what are they gonna do people have to absorb the other hand it could

0:13:56have been this was a really slim release in the figure is absolute still be

0:13:59compatible and it would be you know coming out in

0:14:02July 4th never be screwed but now there is a set fall I like fall I encourage

0:14:08and take as much time as they need it said we want to cover the the new

0:14:13hardware yeah let's do it let's do keynote order so next I mean to say I

0:14:18think we really want to talk about is the new r2d2 Mac Pro trash can so

0:14:25gentlemen thumbsup thumbsdown comes in the middle

0:14:29what we think I said that even if they don't make a machine that suits my needs

0:14:36if they if they feel like they're filling the spirit of the macro by doing

0:14:41something that has just massive performance even has to be some craziest

0:14:44thing you know like PCI Express SSDs and in some crazy arrangement like they

0:14:50decided they can make something cooler better by not having stuff inside it

0:14:54fine then at least like at least it will be very interesting I think this fills

0:14:58that criteria is daring it is interesting they did crazy stuff with it

0:15:01and they do crazy stuff because they felt it was better and it seems like

0:15:05this machine is also focused on being much more powerful and capable than an

0:15:10iMac in some respects in other respects able to now look it may be that you can

0:15:14speak out an iMac with more internal storage in this thing and that's kind of

0:15:17depressing it's almost definite but you will not be able to speak out and iMac

0:15:21with more GBS strengthen this thing because it's too big and thick you know

0:15:25whatever professional 3d GPUs in and that's they've made his machine for

0:15:30people who know what those GPUs are and who actually need them to do their work

0:15:33which again does not help me and does not fulfill my criteria for the Mac Pro

0:15:38but it is totally a daring new interesting bold design that they seem

0:15:42really committed to an excited about and had a cool video with the big booming

0:15:46based in the Darth Vader look of the the entire thing I give that all thumbs up

0:15:50but I am said that is making machine that suits my needs

0:15:54does not have internal drive bays the GPUs did not look well suited for gaming

0:15:58for these drivers won't be I suspect it's going to be stupidly expensive and

0:16:03not a lot of internal storage and then like this is the most on a polite thing

0:16:06and again time in the fall

0:16:09and expecting everybody by third-party monitors third-party for kmart has she

0:16:13mentioned in the keynote and third-party external Thunderbolt

0:16:16enclosures for drives like Apple's not even gonna sell one of those you know if

0:16:20Apple made one of those in like match the machine people would buy it even if

0:16:23it was crazy expensive now we're kind of thrown to the Wolves ok well here's a

0:16:27little trash can and you go and figure out what you want to connect to it

0:16:30good luck I thought it was really wild and as someone who has no selfish

0:16:35interest in a Mac Pro it seems to me like when you touch understand it seems

0:16:39to me that they they were fixing the problem of what do professional video

0:16:45and audio content media people and 3d exactly right

0:16:50you know it's not for you guys who just want an extraordinarily beefy Mac it's

0:16:54not for Marco who may be just doesn't want to have tables all over the place

0:16:58it's for someone who is working at a studio defined studio how very pleased

0:17:03and it's going to solve that problem which I think it did fairly effectively

0:17:07like the pics are people than an ounce they're gonna have if you want to see

0:17:10how the macro performs tomorrow to go in Pixar's gonna go and show how they can

0:17:16real-time render stuff with their you know because that's really gonna give us

0:17:19that much information has not been a good they're going to show off what what

0:17:22dual professional-quality GPUs can can handle on their and they're not they're

0:17:27not game GPUs as far as I can tell those are the only options as those crazy like

0:17:31that was always an option when you bought a Mac Pro that you can pick from

0:17:33the video card was like you pick you know the crappy stock video card but

0:17:39sometimes they even have active cooling capacity thank you pick you know maybe

0:17:43one or two cards that are bigger than that and then there was always the

0:17:45option was like at $3,000 and was like Nvidia whatever and you would never want

0:17:50to let you gonna run my right and nobody will want those and they actually their

0:17:55gaming performance was great because the drivers for those things and gaming

0:17:58would not be you know but they but professional 3d people needed them we

0:18:01would never pick that one but now it's like you get it whether you want to or

0:18:04not so I don't know I don't know if I'm gonna end up buying this machine because

0:18:08I want to play games and I don't wanna have to buy a gaming PC never turns out

0:18:12that like the top of the top of the line retin iMac or whatever has better gaming

0:18:18performance I have to end up with an iMac

0:18:20god well with the world come to the nightmare I think it's it's really

0:18:28interesting you know they they did they had this goal I think of making

0:18:34something old and new and obviously the typical Apple modern values of making it

0:18:38smaller but they you know in order to accomplish that what we have what we

0:18:44have is a machine that has reduced choice and that does not cover many of

0:18:50the edge cases of needs the previous Mac Pros covered and I have to wonder like

0:18:56you know so they made this thing really small but you know I didn't really need

0:19:00to be small like Mac Pro customers weren't really complaining that often

0:19:05the things were big I mean when you have to move them in kind of suck to have the

0:19:08handles couldn't your hands cuz they would like sixty pounds but for the most

0:19:12part it wasn't that big of an issue and you're right now everyone's gonna get

0:19:18these GPUs to ever go to pay for these GPUs now stand alone as you've used to

0:19:24be about $1,200 each other options that we have to have them at the only option

0:19:28so who knows what we're gonna paying for this machine they also there's no more

0:19:33internal drive bays there is internal PCI Express SSDs that look there's room

0:19:37for two modules

0:19:38they'll probably custom modules and so we probably won't be able to easily

0:19:43upgrade them at least not for a while and apples gonna try to bazillion

0:19:46dollars for them exactly they always do exactly as it looks like the one with

0:19:50the lid off upstairs there there's a there's a spot for a second slot on the

0:19:56motherboard but the connector isn't even sited on there so it's like this this is

0:20:00an option when they scream the board but didn't even put the the connector on

0:20:04there it wasn't configured with that and you know who knows how the ship but it's

0:20:07it's looking like it might be like you have to buy it with two cards if you

0:20:12want that much storage and so you know it because of the kind of module using

0:20:17it going to limit the amount of storage I'm guessing the maximum might be one

0:20:22terabyte or nine 60 gigs when it ships with its 240 modules maybe they'll be

0:20:27able to crank it up and get to 768 1.5 terabytes either way it's going to cost

0:20:33a fortune for that

0:20:34storage and and you know there's no hard drive options there's no two and a half

0:20:39inch Bay and there's no PCI slots which is going to anger video people they're

0:20:44going to have to buy new capture hardware and I you know the PCI hardware

0:20:47that the people used to use emphasize like it so quiet and get this fan and

0:20:52everything you have to hook up external drives to it and it doesn't make a super

0:20:57quiet black sleek

0:20:58thunderbolts so now I have to take this beautiful maybe let's end this thing is

0:21:02beautiful and quite honestly gonna sit at my desk now I have to just you know

0:21:06by some random third-party Thunderbolt drive enclosure is going to have its own

0:21:10fans and its own stupid noise will so much for the quietness like it's not

0:21:13like you how long is the maximum Thunderbolt cable to put them in a

0:21:15closet it's not you know I guess I like I think it's not it doesn't provide the

0:21:22even for people who want to do like video editing stuff I don't have a good

0:21:25value the quietness and size because it's completely compromised by the way

0:21:29they have to use unless they're all using stands for everything I don't know

0:21:32when I actually think a big production has it they usually do have 66 monitors

0:21:38maybe

0:21:39monitors are actually big reason why but I think and also one big problem with

0:21:43video is that there's no longer a dual socket model this appears to be single

0:21:48socket only there they are going to use the 95 with the Ivy Bridge EP coming out

0:21:52i mean this coming out this fall

0:21:55it is in immaculate well of course that's only because intel's making the

0:21:5912 core II 5 this fall if they were continuing with their old way of doing

0:22:05things you could have gotten twenty four cores and then there's like you know

0:22:09that they moved to single socket which allowed them to make the whole thing

0:22:11much smaller much lower power needs a much lower thermal needs but video

0:22:16editors are going to really I think not react well to this machine for both the

0:22:20lack of card slots and for the only single socket option and those are the

0:22:26people who were buying Mac Pros

0:22:28like all the all the really high profit dual soccer balls start like five

0:22:31thousand dollars today they're the ones who piled as high profit machines and

0:22:35they're the ones who like the iMac will not work for them and it will never work

0:22:38for them because they actually need as much CPU performance they can get to do

0:22:42their jobs well into the economic like a bet on the future of like this

0:22:46more stuff is going to be moving to the GPU and then grounding on people to

0:22:50rewrite their applications to use more OpenCL into farm stuff off because it's

0:22:54going to have so much more performance on the GPU CPU and just a question of

0:22:59tapping it because if you think about like very little you can do it that Mac

0:23:03Pro is going to tap those two GPUs except for running a huge number of

0:23:07monitors and running like my something that takes advantage of them or

0:23:10something that works and everything else is just there seemed to be used to

0:23:14sleeping there if I get one of these things it's gonna be such a waste of

0:23:17those GPA is it going to be showing text editors most the time and Xcode

0:23:22like everything right but it's it's a desktop class machine is not a Mac Mini

0:23:28so thumbs up there and it's not an iMac become integrated thumbs up there and a

0:23:33lot of it we love with me on Dec RAM and it would make your textin better because

0:23:38your stuff often really presumably superfast PCI Express attached SSD and

0:23:42so things will open really fast a lot like it's got all his good qualities and

0:23:46then to grant worth GPU you don't want that you can't get rid of right and so

0:23:49and we don't know you know that the pricing of this is going to be very

0:23:52interesting because we don't know how much are going to be charged for those

0:23:55cheapy is not going to be the same cost of putting too big and video cards in

0:23:59there it's not going to be four grand worth it GPU the question is how much

0:24:02can they shave off by rendering these things to the boards having only one

0:24:06having to be the only option for every Mac Pro buyer there they have to have

0:24:10some vitamins maybe they got a nice deal from ATF from AMD on on GPUs I mean who

0:24:15knows but that's good that's a big question mark i think is is the pricing

0:24:18and how much they're paying for those GPUs and it looks like they're not

0:24:21upgradeable that they they have some kind of weird custom way to attach to

0:24:25the to the to the main like CPU motherboard but it doesn't look like

0:24:28this is gonna be upgradeable anyway except RAM and maybe even the RAM like a

0:24:34fold out of his little like kills a little by little plastic latch opened up

0:24:39and then that the RAM modules flap like it's totally weird and custom it looks

0:24:42kind of like posted a picture of the 20th anniversary Mac subwoofer is also

0:24:47similar custom it as are all the max like if you look at all the Arizona

0:24:50MacBook Pros nothing inside them as standard everything is made specifically

0:24:53for that model to fit exactly and that's true the Mac Mini and the only computer

0:24:58left it wasn't true

0:24:59with the Mac Pro just like a video that was made like custom framing it was in

0:25:04terms of like manufacturer but the regular standard PCI Express card right

0:25:08and you could take that card out and it will physically fit inside a PC homework

0:25:12because the flash thing but like it made to a standard that was not made by Apple

0:25:16nothing in this thing is a standard think so maybe the CPU and everything

0:25:22else is some crazy bored you know there's no standard SATA connector in

0:25:26the snow

0:25:272.5 inch base 3.5 inches no optical drive bay you know nothing about it that

0:25:32standard and so now it fits with the rest of Apple's product line visit their

0:25:35vision of how to build computers well nothing on the inside a standard but

0:25:39there's one for Thunderbolt ports 661 reporters like 46 USB ports so I think

0:25:45the interesting thing about it is that there's nothing that's inside that

0:25:49standard with the exception of the RAM but almost every connection to the

0:25:52outside world his number eighty seaport or any other weird things in fact very

0:25:56few parts that are like they just have I wonder if those those audio parts of the

0:26:00optical like the back of my Mac Pro has actual dedicated optical ports in

0:26:05addition to the ports and all that stuff like I wonder how much they've

0:26:13sacrificed and the other thing about it the power supply were debating whether

0:26:17is is the paris by internal error as their break and it does appear to have a

0:26:21regular you know the three prong need to plug the standard plug it does appear to

0:26:25have the same roughly the same kite site is almost certainly internal and i was

0:26:30thinkin from audio perspective like as the chief I've had terrible like you get

0:26:35this electronic noise inside the shop on your audio and I still get it sometimes

0:26:40like you know analog audio out optical audio out maybe there will be isolated

0:26:44like it was just a big box of toys and this money would presume that solves

0:26:49problems as bill also would be a significant issue if they had a break

0:26:54there have to have a fan and it is that you know these

0:26:58the highest GDP for the for the series of the on the Union for the 12 cores

0:27:01like a hundred and thirty what's for the CPU alone I wonder by wonder about the

0:27:05whole thing in terms of characters GPUs are not quite like one of those who

0:27:08would require like a big active cool on each of those cards

0:27:12+ gigantic van on the CPU I guess they get away with not having hard times in

0:27:17the slot and he the thermal design does look really nice and I do like for noise

0:27:22reasons I do like how the fan appears to be the only moving part but you know it

0:27:28is I think my two big questions on it which I guess we'll learn closer to

0:27:32launch my two big questions are entry price and read it displays because all

0:27:40that GPU power may be the reason why they beefed up two GPUs like crazy for

0:27:45everyone who buys this thing maybe the reason why is that they expect to

0:27:49actually ship a Retina Display sometime during the lifetime of when people are

0:27:52gonna win this thing and whether it's at launch that's that's pushing it I think

0:27:56but but you know maybe next year they they release the desktop display that

0:28:01you can plug into those that think they decided to the users are targeting with

0:28:04this already have displays or don't want Apple displays anyway like that seems

0:28:08crazy to me maybe something interesting will never buy the apples are specially

0:28:12calibrated whatever display but like it seems like leaving money on the table I

0:28:15can tell someone this is really expensive computer in the configured

0:28:18with have an option for like the Apple super expensive orkut even if it's not

0:28:22better than third party like because you're gonna make money on it and if you

0:28:25make it nice and it matches the display people buy it I guess right will see the

0:28:30launch event maybe they have a new new displays maybe they don't I don't know I

0:28:34and the hard drives and looks like to buy this property between grand and now

0:28:38you do not have you can't do a time machine because I got about Thunderbolt

0:28:43disconnect now you just now you just like an iMac user all you need is David

0:28:48external yet I machine like Time Machine is is one of the reasons why I so

0:28:52appreciate all my internal drive bays it's like i dont I hate this as I hit

0:28:56the clutter of a desk covered in hard drive enclosures and all those extra

0:29:00cables and power bricks that come with the internal hard drives on the bus

0:29:03powered right and all that crap hate all that stuff and you know these days we

0:29:07are seeing a lot of moves towards network storage things like time

0:29:12capsules I'm sure they want you to buy that instead of the elevator

0:29:15historically they have not worked nearly as well as local disks for the Spireites

0:29:20internal SATA has been

0:29:23the most reliable way to Time Machine her super duper anything you know it's

0:29:27quieter and runs cooler dispenser down an unused power yeah so i i think this

0:29:33will be interesting I think I'm probably going to end up buying one just because

0:29:37I really want that CPU power and and that will help me a lot but it is a

0:29:42little disappointing that like what what the compromises that they made that

0:29:46don't necessarily seem like they're achieving goals than any of us really

0:29:50asking for Apple's going on and so that's the thing is that it seems to me

0:29:55like Apple took their vision of what it sees me what a media person would want

0:30:01one studio with Juan and they said oh they're gonna want an enormous amount of

0:30:05traffic power and a pretty fast CPU and that's all they should need when as you

0:30:10guys were talking about in reality that might not really match up with what a

0:30:14studio would actually want to buy so it's as though Apple invented this

0:30:18phantom persona that they wanted to build this thing for but it's certainly

0:30:23not you guys who want a gazillion internal drives and a lot and in the

0:30:27ability to move things easily and it may not even be for the studios because

0:30:31they're gonna want their own video cards are going to want more internal storage

0:30:35said they had to be in touch with some have a video like something to have a

0:30:40video of like you know we the people who they built this thing for like something

0:30:44to do with software whatever like oh this this new version of whatever is

0:30:47amazing and I love this new version of aperture changes the way and they shall

0:30:50the photographer presumably they had some early feedback with like they must

0:30:55have had not a phantom person you know but like a real baby picture maybe Pixar

0:31:01maybe that's why the new intelligence L Pixar loves these now they can run my

0:31:05really well and it doesn't take a lot of room and they just now but I think there

0:31:09is a phantom customer but I wonder why that's this machine though it seems like

0:31:14the philosophy that adheres to is the one that Apple has for all but Arbor

0:31:17custom parts as small as quiet as possible as simple as possible no

0:31:23standard anything we are not a PC manufacturer we don't make a box lunch

0:31:27stuff into and slowly all of Apple's computer stop being that

0:31:31until there's almost nothing in them that was like standard or standard

0:31:35opening her card slots or whatever and even like the hard drives like we can

0:31:39replace those with their own not really custom but sort of custom little you

0:31:43know instead of SATA 2.5 in SATA drives with his little mSATA connector sticks

0:31:49and then but it's it's like I think announced he was he was analyzing

0:31:54literature to figure out what it was and he said to them to my percent of two I

0:31:59think that it didn't appear to be that and it also gets to custom connector

0:32:03custom modules custom everything ya know like that that's how that's how they

0:32:07decide that's how you make computers from now on

0:32:10right it isn't in the same way the MacBook Air is made it was the precursor

0:32:13now all their computers like better all the way down to the Mac Pro which is

0:32:16just a philosophy that I don't think they cancelled and other ppl hey guys do

0:32:19you think we should make the battery sealed in an all-out tops do you think

0:32:22we should get rid of 2.5 inch SSD is and replace them with this little stick

0:32:25things like they just decided this is the way the computer should be built

0:32:29this is the way Apple computers are going to be built and then also oh by

0:32:33the way would you guys like ok will build you one of those using our

0:32:35philosophy of all custom parts increased up like that and certainly I think this

0:32:40is going to bring Apple more profit because now we can still probably put in

0:32:46third-party RAM but now we can put in 30 drives anymore and you try to get out

0:32:53the side in Grand up in the central fan and I'm sorry I only accept apple of her

0:32:59Mac Pro shredder alright let's talk about our second spot in 2007

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0:34:01again to Windows Azure mobile services for sponsoring the show I was seven

0:34:04gives you many more new reason three you might want to send percent of occasions

0:34:07it does actually a perfect segue John that's very true so what do we think

0:34:13about iowa's I gotta tell you I haven't so Marco put it on his night I mean his

0:34:19not normal phone and his and and we've all played with it for I don't know

0:34:27maybe between all of us a sum total of five minutes we haven't had a chance to

0:34:31really process and think about it since I'm talking I'll start with my own

0:34:36thoughts my first thought is I don't know what to think I feel like I need to

0:34:39chew on a little while because it is it is it is bold it is absolutely bold and

0:34:45the other thing I will say is the first thought that I had and I think all of us

0:34:49had the moment we saw the home screen is holy crap those icons of gotta go there

0:34:54just rough I said the first thought I had when I saw this when they finally

0:34:57revealed what it looks like and even a little demo video with dots in the

0:35:01beginning is we we we can play by giving credit like all that you're not the

0:35:07first person to make something with touchscreen we give credit Apple because

0:35:10they've been made the first one that didn't sucker whenever or you know Apple

0:35:14kind of making a phone call the screen I go Nokia phone was all screen before

0:35:18unlike those earlier ones don't count like whoever whoever sort of I mean

0:35:23right or wrong like whoever popularized it was famous enough and did the things

0:35:26they get the credit because no one knew about it when I was just in the Nokia

0:35:30phone but then when Apple did you know touch me from everywhere are the good

0:35:33things and in this case I really feel like this this visual style which has

0:35:39been the first thing he hits you in the face of this thing on screens in all

0:35:41those credit to this visual style planting a flag and this goes to

0:35:45microsoft with Metro they they were not the first person to go for the style

0:35:49they were responding to like things in the air about design community but they

0:35:53put that flag in the ground

0:35:54remember talking about it on critical whether we're talking about after I just

0:35:59watched that windows Metro video for windows 8 for like an hour and a half

0:36:02and I look back on my device and it looked old and creaky and clunky and so

0:36:07this does not look exactly like Metro it isn't a ripoff of Metro but Microsoft is

0:36:12the one who planted the flag of this is the new visual style and if you stare at

0:36:16this long enough even if you hate and think it's only when you look back at

0:36:19your own thing

0:36:20scrappy and I think I was seven is following that trend in terms of

0:36:24Microsoft plant the flag and Apple followed and it will probably decide we

0:36:29probably have the same effect where if you stare at it for a long period of

0:36:31time as you're developing your app when you go back to your iOS 6 and you look

0:36:35at you can be like it's like it's going to be like pinstripes and no matter how

0:36:40much you hate the ugliness of Iowa 7 I think that effect is going to be there

0:36:43and that that is it's startling to me and my guess is as good as both its this

0:36:47is a polarizing thing but I feel like there's going to be a ratcheting effect

0:36:50where we won't be able to go back and think it's I would even say it's it

0:36:57looks almost like it's been heavily influenced by both Windows Phone and

0:37:00Android in a lot of its graphical treatments and styles like I think the

0:37:05the the new toolbar icons in Safari box like everywhere that we've seen the

0:37:13toolbar icon it wasn't just text that it is actually I can't run they look very

0:37:17and ready in their design certain lifestyle and they're all like Finn

0:37:22abstract lines I get it really does look like and write and read the rest of it

0:37:25looks a lot like like windows and and not not like you know not confuse them

0:37:32but you could tell at this is obviously a very heavy influence in the same with

0:37:35Android does not look like iOS but your face it

0:37:38Android is the way it is because I was came rain made an OS where you only

0:37:41interact with a bit busy looking into it before I wasn't after and no one's gonna

0:37:45say oh and Republican feel like it doesn't look totally different but you

0:37:48gonna say Android looks the way it does because I was exists and I'm gonna say

0:37:52like both Iowa 7 and Android share the influence I think at this point of

0:37:57Windows 8 Metro which may not have been as successful product but was the 1st

0:38:02highest profile boldest iteration of that design philosophy which I again

0:38:06don't think don't necessarily invented but it doesn't matter just like Apple

0:38:09didn't invent the GUI or the touch screen phone it is I mean we should

0:38:12really really is remarkable to point out that Microsoft has set a new design

0:38:17trend yeah I mean to say set black and they are the standard bearer for their

0:38:23first they they planted it in they were the big company that put it out there

0:38:28and and like other people like what I've been doing hundreds of little people

0:38:33probably also there but they are Microsoft that's just how the business

0:38:35works and it's it's startling not just that it was Microsoft that Apple is now

0:38:40reacting to it you know with the Redmond start your photograph them saying they

0:38:43should react to it because fashion and design trends like that's how it works

0:38:47but this is one that Apple is not the standard bearer for they're just not now

0:38:51in the thing that I thought was most surprising was during tim's part of the

0:38:55keynote early on I think it was his beloved customer SAT which I hate that

0:38:59but it when he was talking about customer satisfaction numbers in the way

0:39:03he was talking about Android felt like he knew that Android a had alot of users

0:39:11but he just didn't believe in his heart that they weren't actual competitor and

0:39:15the way you was talkin even even those very briefly the way you talked about

0:39:19Microsoft it was that they were the ones that that Apple should be worried about

0:39:24it is all based on in my interpretation be with somebody came out and said it

0:39:30but I got this feeling that Microsoft was the actual competitor it was

0:39:33hammered home by the way I was seven works because it is not a rip of Metro

0:39:37but it's absolutely you're right it's a very heavily influenced by Metro like

0:39:42that's the direction everyone is going in and rain and Apple was not out there

0:39:47first as saying come on everybody follow me and it's weird because usually the

0:39:50person is out there first with a design directions like everybody touch screen

0:39:54phone is also the leader and the market and the smartphone market or really

0:39:59anything else you know like these days but they they were definitely the leader

0:40:04in that vision and its I mean I wonder

0:40:09like all history stuff Seyfarth Shaw was not there and doesn't force there's no

0:40:13forestall rise to power does johnnie I've been windows Metro to the punch

0:40:17with with the software interface looks like this and the only reason he didn't

0:40:21was because the combination of forestalling jobs were so they love so

0:40:25much land air and 3d effects and thick things and texture in the story of Steve

0:40:30Jobs someone shudder after Steve Jobs in the elevator add apples and apple

0:40:35employees showed that a few seconds of this background or texture give it back

0:40:39to me that story you like guys like texture and that maybe that was a

0:40:44diversion I think it was a fruitful the version I like the look of the old OS

0:40:47but I gotta say it like Spencer AP like given in the demo on this and here's how

0:40:52you can test your apt make sure the metric still working I was six or seven

0:40:55the switching back to six million in Roman yeah look really old and in this

0:40:59audience that's like gaga for Iowa 7 like we're now all I was gorgeous works

0:41:04and looks weird but the contrast is like being dipped in water in the cold water

0:41:09you like I don't like either one but this feels cold now worth pointing out

0:41:14there is that you know while I O A seven does appear you know by looking at one

0:41:19static screen it does appear very Metro e in a lot of ways where they really

0:41:24departed from both what Android and Windows is doing are doing is in the

0:41:30depth and that it was very important that nobody from Apple said flat at any

0:41:35point that the word flowers never used to describe his design because it is not

0:41:40you know it's it's not textured and not using gradients very much but very much

0:41:47like like Lauren burgers letterpress there is a depth to the interface and

0:41:52they used it very clearly and they use shadows and they used translucency which

0:41:57I'm a little iffy on it looks a little bit Windows Vista but you know they they

0:42:00use they they make heavy use of layering and then the parallax stuff and the

0:42:05transitions are all different it is very much like iOS before seven had all these

0:42:11textures and greens and everything but the way things would move at the way

0:42:14view controllers would push onto the stack it was all yeah you were just

0:42:18moving around flat and there were

0:42:21a big separation if you imagine them as a bunch of cards in the desk their car

0:42:24drove touching each other

0:42:25exactly what slide past each other in front of and behind but there was never

0:42:28like this card is centimeter floating above the exactly and that's how windows

0:42:33Metro feels it it they they do a little bit with the text you know like the text

0:42:37being kind of partially off-screen you scroll in a little bit with that but for

0:42:41the most part it still feels moving around flat teens and and iOS 7 I mean

0:42:47we don't wanna play with it much yet but it looks in the videos and stuff it

0:42:51looks like it has this great sense of depth and layers to it that you don't

0:42:56really see any other OS's they're trying to sell that but that is a man this is

0:43:00an overall that is a difficult transition to go from everyones got

0:43:04their absolute the look like the way to do now an apple says here's a new

0:43:07direction and when they show their own apps like sure they can make a male

0:43:12match that in a match that if you look at Safari compared to the old version of

0:43:16Safari and you if you if you were to say okay well that's how that's how much too

0:43:20far ahead the change change to match into the the athletic and functional and

0:43:24conceptual model now take your app and outlooks you have to change as much as

0:43:28Safari change and a lot that's not a little more work because he's just

0:43:32wildly different in terms of how the toolbars work and how it's practically a

0:43:37new app in terms of the UI like none of the UI share that the reverend during a

0:43:41news shared improved but that's a lot of work to be able to fit into this new

0:43:45world might be kind of like Apple's apps into this new world and you want someone

0:43:49else's app looks a little different but the conceptual sort of physics model of

0:43:53how it works the same sliding things in and out and then I guess even the new

0:43:57animations unlike the sheets that come up and stuff like that but you're not

0:44:00going to be getting any like the picker Packer has a little and I don't know it

0:44:06might be weird like it might be weird to use this on day one and see all the

0:44:11built-in apps look in this way and all of the third party apps looking like iOS

0:44:156 with a fresh coat of paint right in the thing there are two things that

0:44:19struck me about it the first was the way we describe iOS 6 is how would you make

0:44:23something look 3d when you only have two dimensions to play with and you would

0:44:28have I don't know that the design II terms to describe it but that's kind of

0:44:31how it felt was let's take some

0:44:33that's flat make much pretend that right and Iowa seven years I'm obviously the

0:44:39screen still flat but I was seven years now we are putting some actual depth

0:44:44into the interface and and it's not a fake anymore it's real and what are we

0:44:49gonna do about that and so that that I think to me was the most striking

0:44:53difference and then in terms of what you were saying about the apps the funny

0:44:56thing about it is is as time went on with iOS 6 or are you know I was visual

0:45:01interface genuine everyone got more and more away from standard UIKit elements

0:45:08in so for example you know my little app that I have in the App Store it looks

0:45:13extraordinarily dated now because I never really bothered with with the

0:45:18appearance proxies or anything like that I never did custom UI elements and so

0:45:22now at this very moment at least up until today it looked very old but I ran

0:45:27I downloaded the new Xcode and ran it in Xcode and it actually looked just fine

0:45:33so but his advantage of staying with no standard UI elements is I blended

0:45:38reasonably well right off the bat and I'm not saying that that's going to be

0:45:43true for everyone it's just it's funny to me that all these people who went

0:45:46really wild with really really custom user interface is because I kinda had to

0:45:50in order to stand out now we're going to kind of have to pay the price it depend

0:45:54in certain cases some developers could snow where the wind was blowing like our

0:45:58friend underscored David Smith whose weather app I can't remember the name of

0:46:02his like he brought up you brought up a control and he was testing an IRA 7 I

0:46:07said oh is that the new like OS player control exodus was in the weather up

0:46:10some other up but he makes too many and he said no that's a deathly was frankly

0:46:14that's a UI that I drew and Michael that looks like I was seven already in 2011

0:46:19is another great example of another out there you know and and and the weather

0:46:23appetite like they are the AccuWeather app for that matter they reacted to the

0:46:29same Microsoft is it because microsoft network like that same direction the

0:46:34wind is blowing in that way so if you did a custom UI and you did it and this

0:46:38theme your Apple not necessary look out of place at least in a static screenshot

0:46:42in Iowa seven and those people gotta be like wow this is great I don't have

0:46:46that much work to do whereas the guys was super duper 3d round in custom

0:46:50buttons that are tried to look like the OS buns in iOS 6 but not really they

0:46:54have a lot of work to do but you cannot but when I was on a screen that makes

0:46:59out like a sore thumb

0:47:00yeah that's why did you really gonna be a mean this i think by far is going to

0:47:04be released that has developers need to do the most work and you know you're

0:47:11right that you know I think there's going to be the two extremes of

0:47:14developers who use UI controls mostly unmodified will be pretty much fun with

0:47:20almost no changes and people who make their entire interface custom they're

0:47:26gonna be fun to look they chose matches I was entirely custom and everything has

0:47:32grass growing on within their kind of like I worry a little bit about like how

0:47:37like that style that might not fit in well with the new with iOS as new style

0:47:42I called this the whole style of the of these richly colored ingredient adapt to

0:47:48have all the all custom but it's a custom to like what he just left it like

0:47:53that and then you go out of this OS in the industry but why doesn't your app

0:47:56becomes more distinctive I guess we'll have to see the other choices redefined

0:48:02help control the yearly Twitterrific is a good example of like how they they

0:48:07lucked out big time and you know they saw the style is going also but it was

0:48:11very clear like Twitterrific when it came out looks totally radical and now

0:48:15it's looking like oh that was that's gonna fit in but I I think so it's it's

0:48:20the developers who were in the middle of going to the net have probably most work

0:48:25to do and which I was I've always been in this camp special with Instapaper

0:48:28with the magazine I did a lot of custom stuff but with Instapaper I was always

0:48:32in the camp of Use UIKit stuff and then modified it slightly or modify it to you

0:48:38to do things it can do so I can you fake you fix the shaper you you fix this

0:48:42picture that if that's been your approach I think there's gonna be a lot

0:48:47of work like the iPad version of Instapaper like that looks like a weird

0:48:51custom stuff on the side the iPad version will actually be OK because the

0:48:55iPad version was

0:48:56almost entirely custom it's the paper for iPhone is is gonna is going to have

0:49:01some issues but fortunately no I think and the magazine should be fine too but

0:49:12I think what you really gonna have to consider and what we're gonna see this

0:49:17is going to be an uncomfortable transition this fall is comes out for

0:49:22developers for users because so much is different I think apps that use mostly

0:49:27the old stuff even if you can get them to not look broken they will start

0:49:31feeling old and dated like what one of the biggest changes is the way that the

0:49:37lake view controllers have this new death in the kind of push over its they

0:49:41they've they've almost adopted the debasement interface metaphor as like

0:49:45like the way those the way two things moving are specially arranged David a

0:49:49doctor that for view controllers now I like that for the navigation pushes and

0:49:53stuff I think if your app uses the old style stuff where you have full screen

0:49:58view controller and then you're gonna push down to his level and everything

0:50:00slides on screen new thing slides on if you're doing that a lot I think it's

0:50:05going to start to feel old

0:50:07even if it looks ok it's gonna feel I can't create a design and you're there

0:50:12so much new stuff with parallax with physics their end just new styles new

0:50:17paradigms so much new stuff that I feel like you're gonna have to significantly

0:50:22rethink your app it in a lot of cases to make it feel modern home in iOS 7 and I

0:50:32would really I'd be shocked if anybody can really pull it off very well without

0:50:37dropping support for iOS 6 and before I think the biggest the biggest visual

0:50:41trend aside from all the stuff that's obvious like looking at the pictures is

0:50:44this was a big trend back in the early hours days and developers of their own

0:50:49accord have any meaning it back in the old days everything African at a top bar

0:50:53and a toolbar thing on the bottom of the names of those alright and now and now

0:50:57they're like people start to get to the bottom on and try to do everything the

0:51:01top on the net ride like have a top ones you can't hide it

0:51:03and Apple's apps on iOS 7 it's like everything everything is full screen

0:51:07controls if they're there and all have to be minimal and maybe make them

0:51:11disappear when people aren't using them just like your appt fills the entire

0:51:14stream talked about including even the status bar with translucent rapid drying

0:51:18underneath that is not much you can do this as far as gonna have stuff in it

0:51:21you can draw their but that is a totally different philosophy and it's kind of

0:51:25weird like the screen taller and they said also didja stupid bars on top and

0:51:30the bottom I guess you just get and that's part of the thing that looks old

0:51:35about it is when you see like it's like a hat and like a belt the utility belt

0:51:39on the bottom and it's not like the top and then and then it makes the already

0:51:44small window in like and through those two things you can see your appt hiding

0:51:47behind it and those are like the button controls and now it's like maybe some

0:51:51whiskey words in a small font at the top and maybe maybe another thing on the

0:51:54bottom and then everything disappears when you scroll and if you tap that the

0:51:58word come back and could tap them that is like you will have to change your

0:52:03application and that's why I like you can't decide okay well I'll just do

0:52:07conditionals and say if you're on iOS 6 drawer crazy as toolbars but if you're

0:52:10not making too absurd that read you can't let you can change your entire

0:52:13interface or like fundamental parts of the navigation for just Iowa seven and

0:52:19keep me that's that's ridiculous I don't think this is obviously the beginning of

0:52:26a new paradigm in a lot of ways and I don't think Apple got everything right

0:52:30and you know like we said earlier that the icons are are pretty rough one of my

0:52:39friends described the icons as they look like somebody's first illustrator

0:52:43project and that i think is pretty apt I shot an airball they're not because I

0:52:53can imagine icon designs that fit exactly what is this a static do not

0:52:58look as ugly like D saturate the colors in like they could think of the super

0:53:02detacher in like OS 10 things and they took all the color of a sidebar under

0:53:05whatever you could do is to predict the saturated subtle version where all this

0:53:08is just beautiful simple flat line art former saying flat to me like they have

0:53:13not shaded stuff to make it look like its puffy like everything is you know me

0:53:17to be like drawing printed on paper just don't use like bright pink and bright

0:53:22purple and like don't use a saturated colors and it would still fit with the

0:53:26aesthetic scheme is the aesthetics names like the buttons don't have borders

0:53:30around and they're just they're just words and the words have a color to let

0:53:34you know that they're active like that theme is not in itself ugly and is nice

0:53:39but the icon centers like pink and purple and I am i spending down I'm

0:53:45safari in newsstand look at me I got Fisher Price Books and con game center

0:53:50where they got rid of the stigma green felt announced like just giant blobs and

0:53:54jello if you like a Barney show or just like a model I found the felt like the

0:54:00parlor game thing and something I find this insulting to like they just do not

0:54:03understand how gamers would like to see themselves or how they identify and

0:54:08maybe the maybe the game but it's not attractive but and go back to finish

0:54:15that thought like I think they are starting this whole new paradigm and

0:54:19didn't get everything right I think a lot of the stuff like a lot of things

0:54:24now are more gesture-based and therefore harder to discover lot of things that

0:54:28you know are but there are things that caused this to happen don't like buttons

0:54:33anymore and it's like there's all these all these changes that you know some of

0:54:39them I think we can agree like john gerdes pretty good post last night about

0:54:42about how you know the training wheels are no longer necessarily people people

0:54:48know how to work

0:54:48touchscreen devices now and we don't need everything and things like that and

0:54:52I think that's true but I think I think I might have got a little bit too far in

0:54:57the direction and I i think i think time will tell you a little bit or not but

0:55:01ultimately I think whatever whatever Apple and developers do with this this

0:55:06year we're going to have to revise significantly next year but just be a

0:55:10once we see this in action once the whole world is using these

0:55:14that this new paradigm in these new these new standards then we can start

0:55:18making changes in and seeing how it works in real use but I think it's gonna

0:55:23be a real gun control transition period was while we all figured this out I

0:55:26think it's exciting I think the you know I think Apple has a lot of

0:55:30revision they need to do with the styling of a bit but I think it's

0:55:32exciting overall I like I like the animations

0:55:37I I hate the icons and I hate some of the text only a decision they've made

0:55:42but I love the the 3d stuff I love the depth of the animations that that's why

0:55:47I that's the best example the train wheels thing i think is the lock screen

0:55:52because everyone knows how to slide unlock right now and it still says slide

0:55:56unlock and it's not as an animation ago from last night but I no longer looks

0:56:00like a little insight plastic thing that you dragged along a little track cut

0:56:03into the top of your phone they no longer need that but I think on the

0:56:06other hand one of the things that like they we all know you know the little one

0:56:11of the rectangle I come with the era leaping over to the right

0:56:14the share thing or the fact we gear manual settings turns know what those

0:56:18things are but I've seen plenty of regular people using iOS devices and

0:56:22they don't know how to like sheriff photo despite the fact that seven after

0:56:26they've used as shown in all seven square with a leaping out of it is

0:56:30probably like how you share something the word share is more you know more of

0:56:36an affordable for them then that stupid little icon again despite the fact that

0:56:39I can do whatever you think like you would pick up the pattern like oh man I

0:56:42want to share something that I had a rectangle now that actually says share

0:56:46and and the fact that its blu-ray russia's you can tap and I think that

0:56:49actually is a trade off in the other direction and they made an emphasis that

0:56:53what you're using words instead of icons because sometimes icons can be

0:56:56inscrutable and even though nerds pick up and really quickly regular people

0:56:59don't so it's interesting that they're like not hand-holding on it because once

0:57:03you learn so wide open no one forgets that it's like that's it you know it you

0:57:08do it designed times it's burned into your memory only happens in one place

0:57:12the context is clear

0:57:13maybe people aren't learning gears settings or share is that little

0:57:16rectangle thing and it's better to have the words on them so i i think they're

0:57:19trying to react to a population that is learning how to use smartphones but at

0:57:23the same time recognizing the things that people are failing to accomplish

0:57:26with smartphones because of the stupid inscrutable icon exactly yeah and to go

0:57:31back to what you're saying mark about the animations the animation to go

0:57:34between Mike the a

0:57:36a nap in the home screen it's hard to describe but I love it I think it's

0:57:40really well done I think it looks grade the new multitasking set up I feel like

0:57:45somethings just a little off about it perhaps at the little screen shot of

0:57:49whatever applicants must be a little bigger doesn't feel right it doesn't

0:57:52compromise felt better but a very similar yeah I'm not sure what

0:57:57specifically doesn't feel right I am totally thumbs up on the premise of it I

0:58:01think it's a lot better than what we've got with the little multitasking train

0:58:04iOS 6 but it didn't feel right but I but I'm totally behind the principle of it

0:58:09and and just those little affordances just that animation to the home screen

0:58:13in the multitasking gesture multitasking view that alone makes me clamor for

0:58:19putting this on my Hairy phone which I'm not gonna do because I did that with iOS

0:58:235 and I hated myself by the way we see if you are fewer friends have put this

0:58:27on their carrier phones in the I would I would not recommend installing iOS

0:58:32haven't paid on your caravan it it looks i i didnt do it

0:58:35thank God but it looks like it's pretty unstable and not ready at all I did it

0:58:43to that that the iPad beta is not out and that ended they didn't show anything

0:58:48on iPads yet

0:58:49flashed up a screw Lakers statics one-shot probably fake I mean like you

0:58:55know we ever since the iPad has existed since 2010 and since I was 3.2 it's

0:59:02always it's always had a crazy mix of like just blown up iPhone UI and Anton

0:59:08custom stuff and generally iPad apps that used stock UI kit stuff looked way

0:59:14worse than iPhone apps that use stocks UIKit stuff and I wonder if they're

0:59:18going to take this opportunity well if they're eating and its opportunity to

0:59:22make the iPad version more distinct from the album version or if they went into

0:59:28this design trying to make just one designed that looked better on both

0:59:32rather than have a phone design it just blows up kind of the iPad but it seems

0:59:36weird like that going back to Safari do you want an iPad screen just like the

0:59:41controls a safari just like disappears into starts growing because space is not

0:59:45as

0:59:45as much of a premalignant you you have that extra space on an iPad the toolbar

0:59:51doesn't do that training thing or is the OP is that an opportunity to find out

0:59:54something better you can do it I i don't know i think thats what I feel like that

0:59:59red-headed stepchild it's like kind of gets phone UI stretcher custom thing or

1:00:04whatever but it's not a dozen sometimes I don't feel like it like they should

1:00:09they decide to do something like that make the standard UI on the iPad

1:00:13tailored to the iPad and make it so you can make it an appt with all standard UI

1:00:19on an iPad that both looks different from the the iPhone version and is

1:00:22better in ways that a convention larger screen now I guess I guess what to see

1:00:27what happens when they when they show us the iPad versions we we have we haven't

1:00:30seen any of its like time pressure like this you know we have to we have to make

1:00:34a few things ready for the keynote what can we do about we just take our

1:00:38resources on the iPad version until after the keynote fine like that's you

1:00:42know that's the way it that way to beat the deadline and smile like whatever

1:00:44it's not due until fall but if you have an iPad app now you just kind of like to

1:00:49lick her thumbs gone right well do something so there's a lot of other

1:00:54things I was 7 related to talk about but in terms of the visuals are we saying

1:00:59yes no or maybe i think im saying im to back you guys up I like it I think it's

1:01:06jarring but what John said especially earlier where you look at your current

1:01:12iOS 6 devices and you go and and so i think there's going to need to be some

1:01:17tweaks but certainly it's it's it's looking a lot more modern it's looking a

1:01:21lot more fresh and so i think im behind the changes but I definitely want to put

1:01:26it on a device and play with it for a while it was time for a change that's

1:01:29the bottom line

1:01:30whatever it was time for a change and this is a change in plan to let go I

1:01:35think jeff Atwood said you know i've seen the future and it's just more icons

1:01:39on a background suddenly jeff Atwood like something they didn't change that

1:01:43part of it but the visual design language of the OS and even like the

1:01:48fundamental feature like multitasking stuff it's this is a change and change

1:01:52was due and I really do feel like we won't be able to look back at the old

1:01:55stuff maybe look pinstripes awful though I think that blew through the use of the

1:01:59top bar will look pinstripes off almost already does

1:02:02at that point and we have plenty of chances to refine this because they have

1:02:07refined the current I was looking to change drastically from 1.0 but it was

1:02:11clearly an evolution of a single beast in this is the first iteration of

1:02:14whatever this thing is so six more burdens from this the stinking look very

1:02:18different but still be a direct descendant of iOS 7 I'm excited to see a

1:02:23new a new stage in evolution even if this is kind of the the awkward half

1:02:27form embryonic

1:02:29I like I like the foundation they've laid out here and I I like the direction

1:02:35they're heading I don't like a lot of the individual choices they've made here

1:02:39but you know that that's that's going to change over time that's going to be

1:02:42refined and we'll see and we should also before round two at a time we should

1:02:47really talk a little bit about the the technical changes with I think I think

1:02:54that the two big things going into it that were on most people's wish lists

1:02:58were pleased most geeks wish list were better multitasking and better interact

1:03:04communication support or some kind of like contractor intense like system and

1:03:09we got one of those and then get the other one and if I think that's so we

1:03:15didn't get the the Android like intense or the windows like contract systems

1:03:21where a napkin say I know how to share photos and who can take a photo or you

1:03:27know I want to share URL or I can open URL so whenever anyone else has a URL to

1:03:32share show my apt something they can send it to you know all things like that

1:03:35we didn't get anything like that as far as we know are changing the tall taps

1:03:39leveraging system correct ready able to say i'm only use Chrome my default

1:03:42browser whatever yet we didn't get that either so those are that's a big thing

1:03:46of you

1:03:47teacher or a huge category features that we just simply to die but we did get

1:03:54substantially improved multitasking that is going to be major for now for all at

1:04:01a lot of apps will have worked just fine in the current method of multitasking

1:04:06but having those periodic background wake ups and be able to wake up on push

1:04:11notifications for all apps not just new stand-up once a day you know that for

1:04:14now it's for all apps and you can set that the polling intervals and try to

1:04:19pull when the phones woken up when the person checks the time I would ever like

1:04:22that's really cool and that's going to make things like you know news apps and

1:04:27Twitter apps and you know so many things it's going to make just awesome it will

1:04:33make your phone feel faster exactly is when you launch an app the stuff already

1:04:38be there and watch a spinner

1:04:43load the new updates like hopefully they'll be there and presumably I I hope

1:04:47Apple has done that also with their own apps with things like iCloud updates

1:04:50like I've always hated how you know like you launch your lunch counter whatever

1:04:54and all your stuff like pops in a few seconds later if you're lucky a bright

1:04:57yeah because it wasn't even though you edit these things three hours ago on

1:05:01your desktop

1:05:01never never had a chance to run exactly and even Apple stuff was bad about that

1:05:07before so maybe I hope you've taken this opportunity to do to fix their own stuff

1:05:12in that way to me it looks like this is a pretty solid feature update you did

1:05:17they have a lot of a lot of text and font improvements to i mean it looks

1:05:21like a pretty great update 44 API's and for developers what I liked about the

1:05:27multitasking stuff is that when we couldn't talk about the particulars even

1:05:30if we knew them but we don't know them anyhow but it seemed like one of the

1:05:35things I was really worried about was if they took the Android approach every

1:05:39option installed a man that can live and run forever and obviously that's not

1:05:42Apple style but we weren't entirely sure if they were going to just be marginally

1:05:48less restrictive and there's an argument that's what they did but it's certainly

1:05:51less restrictive enough that it should make a really notable positive

1:05:55difference and yet also restrictive enough that I don't think our

1:06:00batteries will last half as long because things start downloading the background

1:06:05keep the key feature is at the you don't use eventually fade away and that is the

1:06:09thing that kills you stupid phone if you have a free for all and you download

1:06:13some stupid app and you forget about it and then you understand why your battery

1:06:16is dying you blame it on the app download it today but really was the app

1:06:18you downloaded three days ago the keeps running in the background during

1:06:21something like the those apps will just no longer be given a chance to run in

1:06:25the background by iOS is it will say look the guy doesn't user does not run

1:06:28you you never get a chance to run the background I wonder if you push

1:06:32notifications I would be interested but like around trying to think of if you

1:06:39are malicious and annoying thing you told your address something could you

1:06:42make an appt the conspiracies push notifications economy wakes up and

1:06:45drains the battery that can get back like the OS 10 Mavericks feature where

1:06:49you've got a you know where you can read applications Muhammad energy they're

1:06:53they're using a stop not brought that I S

1:06:55you know your process viewer you find like your Android has like here's what

1:06:59use your battery power but I feel ok about it maybe maybe the prince Iowa

1:07:04tsunami maybe it'll be in the shipping version who knows

1:07:07yeah i i think overall this is a solid update and the OS tablet looks pretty

1:07:11good too I'm very happy with the National we didn't get everything we

1:07:16wanted but we got a lot of it is not boring boring boring and I mean really

1:07:22think that they came out swinging noe said that a few times now but the air in

1:07:26the room whether or not I came across the video was that Apple was fired up

1:07:31they were angry is the right word but they were they were ready to fight back

1:07:36they've been they've been sitting around working on things true quietly and now

1:07:41they're ready to save the world hey screw you we never left something we're

1:07:45back we never even mentioned I radio which is like and we got one of those

1:07:49two weeks built on a complete end to her clothes for less money

1:07:54yeah built into everything yet that's that looks like between mark when I we

1:07:59counted probably five or ten or fifteen different apps or companies that had

1:08:06some serious thinking to do after I mean it was it was impressive and you know

1:08:10what's great about this overall

1:08:12all this is going to make everyone start talking about Apple a lot more than they

1:08:15have been Apple has lost so much of the attention and interest of the press and

1:08:20reviewers and of nerds everywhere also been doing all these crazy things in

1:08:23Apple's been kind of resting on its laurels apparently to the public but now

1:08:26they come out with all this crazy new stuff and now they're back in the

1:08:31discussion and and we have a lot of work to do and we have a lot to see and thats

1:08:36I'm very excited about that it would be great if it was a one-two punch and the

1:08:39next iPhone was a phone sex with a new physical I'm not predicting that boy

1:08:42that would perhaps out what if they come out with like a bigger screen version

1:08:47this fall I mean they're they're setting up because you know that's usually the

1:08:51big thing these days is like our new iPhone is out this was not in there is

1:08:54no new iPhone here but they did all this stuff and they didn't even do the new

1:08:57iPhones like the new iPhone you know we all just so much going to be the five

1:09:01form factor but like I imagined you could imagine a device that that it

1:09:06matches up with iOS app right yeah and that's kind of the idea they're going

1:09:11for me they talked briefly but sternly about collaboration being a really

1:09:15important part of Iowa seven and and that you know the the design of the

1:09:20device should inform the design of the software and and so you make a very good

1:09:25point that it very well could happen and I think the thing that made me laugh the

1:09:29most was when she learned I was sure I was doing the Mac Pro bit and and he

1:09:34said you know what was his career he put the camera in the audience and I think

1:09:46you might have an article on Sat said in an interview on Sat apples and a meeting

1:09:50Mr don't think your Google that before and I think that's why they put the

1:09:54camera on him as soon as it can innovate anymore my ass and whatever you think of

1:09:57that Mac Pro and maybe people think innovating that is not a regular

1:10:02computer that have not like we made a box and put CPUs in it and RAM yet and

1:10:07you have regardless of whether we're gonna complain about lack of hard drives

1:10:12are slots that is that is innovative that's for sure I think we should wrap

1:10:16it up this is also much more talk about these things and we

1:10:21more talk about next week once we are a leaf blower packed full of stuff that we

1:10:25can't talk about from the India but this is great I i'm looking for all the stuff

1:10:29thanks a lot to our sponsors Backblaze going back plz dot com slash ATP for

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1:10:42podcast studio host Jason Snell and Macworld flooding as uses awesome studio

1:10:47thanks laje cinematic world this helped us out a great deal and only

1:10:51listenership thank them too because now began to get the show out this week and

1:10:56and not leave you all hanging so thanks a lot guys and talk next week now the

1:11:05show they didn't even mean to begin

1:11:09it was accidental

1:11:12john Kasay

1:11:20it was accidental

1:11:23and you can be a team markle

1:12:03you wanna say hi and after dark something are alright you're welcome

1:12:22Marco